>>from around the globe. It's the Cube with digital coverage of AWS Public Sector online brought to you by Amazon Web services. Oven Welcome back to the cubes. Virtual coverage of Amazon Web services. Eight. Of his public sector summit online. We couldn't be there in person, but we're doing remote interviews. I'm John Curry. Your host of the Cube got a great segment from Asia Pacific on the other side of the world from California about social impact, transforming, teaching and learning with cloud technology. Got three great guests. You go. Richard is the CEO and co founder of Guys Tech and Jean Te'o, CEO and founder of Solve Education Founders and CEOs of startups is great. This is squad was the AIPAC regional head. Education, health care, not for profit and research. Ray Ws, he head start big program Vincent. Thanks for coming on, Janine. And you go Thank you for joining. >>Thanks for having us, John. >>We're not there in person. We're doing remote interviews. I'm really glad to have this topic because now more than ever, social change is happening. Um, this next generation eyes building software and applications to solve big problems. And it's not like yesterday's problems there. Today's problems and learning and mentoring and starting companies are all happening virtually digitally and also in person. So the world's changing. So, um, I gotta ask you, Vincent, we'll start with you and Amazon. Honestly, big started builder culture. You got two great founders here. CEO is doing some great stuff. Tell us a little bit what's going on. A pack, >>A lot of >>activity. I mean, reinvent and some it's out. There are really popular. Give us an update on what's happening. >>Thank you. Thank you for the question, John. I think it's extremely exciting, especially in today's context, that we are seeing so much activities, especially in the education technology sector. One of the challenges that we saw from our education technology customers is that they are always looking for help and support in many off the innovation that they're trying to develop the second area off observation that we had waas, that they are always alone with very limited resources, and they usually do not know where to look for in terms, off support and in terms off who they can reach out to. From a community standpoint, that is actually how we started and developed this program called A W s. At START. It is a program specifically for education technology companies that are targeting delivering innovative education solutions for the education sector. And we bring specific benefits to these education technology companies when they join the program. Aws ed start. Yeah, three specific areas. First one is that we support them with technical support, which is really, really key trying to help them navigate in the various ranges off A W S services that allows them to develop innovative services. The second area is leaking them and building a community off like minded education technology founders and linking them also to investors and VCs and lastly, off course, in supporting innovation. We support them with a bit off AWS cop credits promotional credits for them so that they can go on experiment and develop innovations for their customers. >>That's great stuff. And I want to get into that program a little further because I think that's a great example of kind of benefits AWS provides actually free credits or no one is gonna turn away free credits. We'll take the free credits all the time all day long, but really it's about the innovation. Um, Jean, I want to get your thoughts. How would solve education? Born? What problems were you solving? What made you start this company and tell us your story? >>Thank you so much for the question. So, actually, my co founder was invited to speak at an African innovation forum a couple of years back on the topic that he was sharing with. How can Africa skip over the industrialization face and go direct to the knowledge economy? Onda, the discussion went towards in orderto have access to the knowledge economy, unique knowledge. And how do you get knowledge Well through education. So that's when everybody in the conference was a bit stuck right on the advice waas. In order to scale first, we need to figure out a way to not well, you know, engaging the government and schools and teachers, but not depend on them for the successful education initiated. So and that's was what pain walk away from the conference. And when we met in in Jakarta, we started talking about that also. So while I'm Singaporean, I worked in many developing countries on the problem that we're trying to solve this. It might be shocking to you, but UNESCO recently published over 600 million Children and you are not learning on. That is a big number globally right on out of all the SDG per se from U N. Education. And perhaps I'm biased because I'm a computer engineer. But I see that education is the only one that can be solved by transforming bites. But since the other stg is like, you know, poverty or hunger, right, actually require big amount of logistic coordination and so on. So we saw a very, um, interesting trend with mobile phones, particularly smartphones, becoming more and more ubiquitous. And with that, we saw a very, uh, interesting. Fortunately for us to disseminate education through about technology. So we in self education elevate people out of poverty, true, providing education and employment opportunities live urging on tech. And we our vision is to enable people to empower themselves. And what we do is that we do an open platform that provides everyone effected education. >>You could How about your company? What problem you're you saw And how did it all get started? Tell us your vision. >>Thanks, John. Well, look, it all started. We have a joke. One of the co founder, Matthew, had a has a child with severe learning disorder and dyslexia, and he made a joke one day about having another one of them that would support those those kids on Duh. I took the joke seriously, So we're starting sitting down and, you know, trying to figure out how we could make this happen. Um, so it turns out that the dyslexia is the most common learning disorder in the world, with an estimated 10 to 20% off the worldwide population with the disorder between context between 750 million, up to 1.5 billion individual. With that learning disorder on DSO, where we where we sort of try and tackle. The problem is that we've identified that there's two key things for Children with dyslexia. The first one is that knowing that it is dislikes. Yeah, many being assessed. And the second is so what? What do we do about it? And so given or expertise in data science and and I, we clearly saw, unfortunately off, sort of building something that could assess individual Children and adults with dyslexia. The big problem with the assessment is that it's very expensive. We've met parents in the U. S. Specifically who paid up to 6000 U. S. Dollars for for diagnosis within educational psychologist. On the other side, we have parents who wait 12 months before having a spot. Eso What we so clearly is that the observable symptom of dyslexia are reading and everyone has a smartphone and you're smart. Smartphone is actually really good to record your voice. Eso We started collecting order recording from Children and adults who have been diagnosed with dyslexia, and we then trying a model to recognize the likelihood of this lecture by analyzing audio recording. So in theory, it's like diagnosed dyslexic, helping other undiagnosed, dyslexic being being diagnosed. So we have now an algorithm that can take about 10 minutes, which require no priors. Training cost $20. Andi, anyone can use it. Thio assess someone's likelihood off dyslexia. >>You know, this is the kind of thing that really changes the game because you also have learning progressions that air nonlinear and different. You've got YouTube. You got videos, you have knowledge bases, you've got community. Vincent mentioned that Johnny and you mentioned, you know making the bits driver and changing technology. So Jeannine and Hugo, please take a minute to explain, Okay? You got the idea. You're kicking the tires. You're putting it together. Now you gotta actually start writing code >>for us. We know education technology is not you. Right? Um, education games about you. But before we even started, we look at what's available, and we quickly realize that the digital divide is very real. Most technology out there first are not designed for really low and devices and also not designed for people who do not have Internet at hope so way. So with just that assessment, we quickly realized we need toe do something about on board, but something that that that problem is one eyes just one part of the whole puzzle. There's two other very important things. One is advocacy. Can we prove that we can teach through mobile devices, And then the second thing is motivation it again. It's also really obvious, but and people might think that, you know, uh, marginalized communities are super motivated to learn. Well, I wouldn't say that they are not motivated, but just like all of us behavioral changes really hard right. I would love to work out every day, but, you know, I don't really get identity do that. So how do we, um, use technology to and, um, you know, to induce that behavioral change so that date, so that we can help support the motivation to learn. So those are the different things that we >>welcome? >>Yeah. And then the motivated community even more impactful because then once the flywheel gets going and it's powerful, Hugo, your reaction to you know, you got the idea you got, You got the vision you're starting to put. Take one step in front of the other. You got a W s. Take us through the progression, understand the startup. >>Yeah, sure. I mean, what Jane said is very likely Thio what we're trying to do. But for us, there's there's free key things that in order for us to be successful and help as much people as we can, that is free things. The first one is reliability. The second one is accessibility, and the other one is affordability. Eso the reliability means that we have been doing a lot of work in the scientific approach as to how we're going to make this work. And so we have. We have a couple of scientific publications on Do we have to collect data and, you know, sort of published this into I conferences and things like that. So make sure that we have scientific evidence behind us that that support us. And so what that means that we had Thio have a large amount of data >>on and >>put this to work right on the other side. The accessibility and affordability means that, Julian said. You know it needs to be on the cloud because if it's on the cloud, it's accessible for anyone with any device with an Internet connection, which is, you know, covering most of the globe, it's it's a good start on DSO the clock. The cloud obviously allow us to deliver the same experience in the same value to clients and and parent and teacher and allied health professionals around the world. Andi. That's why you know, it's it's been amazing to to be able to use the technology on the AI side as well. Obviously there is ah lot of benefit off being able to leverage the computational power off off the cloud to to make better, argue with them and better training. >>We're gonna come back to both of you on the I question. I think that's super important. Benson. I want to come back to you, though, because in Asia Pacific and that side of the world, um, you still have the old guard, the incumbents around education and learning. But there is great penetration with mobile and broadband. You have great trends as a tailwind for Amazon and these kinds of opportunity with Head Start. What trends are you seeing that are now favoring you? Because with co vid, you know the world is almost kind of like been a line in the sand is before covert and after co vid. There's more demand for learning and education and community now than ever before, not just for education, the geopolitical landscape, everything around the younger generation. There's, um, or channels more data, the more engagement. How >>are you >>looking at this? What's your vision of these trends? Can you share your thoughts on how that's impacting learning and teaching? >>So there are three things that I want to quickly touch on number one. I think government are beginning to recognize that they really need to change the way they approach solving social and economic problems. The pandemic has certainly calls into question that if you do not have a digital strategy, you can't You can find a better time, uh, to now develop and not just developed a digital strategy, but actually to put it in place. And so government are shifting very, very quickly into the cloud and adopting digital strategy and use digital strategy to address some of the key problems that they are facing. And they have to solve them in a very short period of time. Right? We will talk about speed, three agility off the cloud. That's why the cloud is so powerful for government to adult. The second thing is that we saw a lot of schools closed down across the world. UNESCO reported what 1.5 billion students out of schools. So how then do you continue teaching and learning when you don't have physical classroom open? And that's where education, technology companies and, you know, heroes like Janine's Company and others there's so many of them around our ableto come forward and offer their services and help schools go online run classrooms online continue to allow teaching and learning, you know, online and and this has really benefited the overall education system. The third thing that is happening is that I think tertiary education and maybe even catch off education model will have to change. And they recognize that, you know, again, it goes back to the digital strategy that they got to have a clear digital strategy. And the education technology companies like, what? Who we have here today, just the great partners that the education system need to look at to help them solve some of these problems and get toe addressing giving a solution very, very quickly. >>Well, I know you're being kind of polite to the old guard, but I'm not that polite. I'll just say it. There's some old technology out there and Jenny and you go, You're young enough not to know what I t means because you're born in the cloud. So that's good for you. I remember what I t is like. In fact, there's a There's a joke here in the United States that with everyone at home, the teachers have turned into the I T department, meaning they're helping the parents and the kids figure out how to go on mute and how toe configure a network adds just translation. If they're routers, don't work real problems. I mean, this was technology. Schools were operating with low tech zooms out there. You've got video conferencing, you've got all kinds of things. But now there's all that support that's involved. And so what's happening is it's highlighting the real problems of the institutional technology. So, Vincent, I'll start with you. Um, this is a big problem. So cloud solves that one. You guys have pretty much helped. I t do things that they don't want to do any more by automation. This >>is an >>opportunity not necessary. There's a problem today, but it's an opportunity tomorrow. You just quickly talk about how you see the cloud helping all this manual training and learning new tools. >>We are all now living in a cloud empowered economy. Whether we like it or not, we are touching and using services. There are powered by the cloud, and a lot of them are powered by the AWS cloud. But we don't know about it. A lot of people just don't know, right Whether you are watching Netflix, um Well, in the old days you're buying tickets and and booking hotels on Expedia or now you're actually playing games on epic entertainment, you know, playing fortnight and all those kind of games you're already using and a consumer off the cloud. And so one of the big ideas that we have is we really want to educate and create awareness off club computing for every single person. If it can be used for innovation and to bring about benefits to society, that is a common knowledge that everyone needs to happen. So the first big idea is want to make sure that everyone actually is educated on club literacy? The second thing is, for those who have not embarked on a clear cloud strategy, this is the time. Don't wait for for another pandemic toe happen because you wanna be ready. You want to be prepared for the unknown, which is what a lot of people are faced with, and you want to get ahead of the curve and so education training yourself, getting some learning done, and that's really very, very important as the next step to prepare yourself toe face the uncertainty and having programs like AWS EC start actually helps toe empower and catalyzed innovation in the education industry that our two founders have actually demonstrated. So back to you Join. >>Congratulations on the head. Start. We'll get into that real quickly. Uh, head start. But let's first get the born in the cloud generation, Janine. And you go, You guys were competing. You gotta get your APS out there. You gotta get your solutions. You're born in the cloud. You have to go compete with the existing solutions. How >>do you >>view that? What's your strategy? What's your mindset? Janine will start with you. >>So for us, way are very aware that we're solving a problem that has never been solved, right? If not, we wouldn't have so many people who are not learning. So So? So this is a very big problem. And being able to liberate on cloud technology means that we're able to just focus on what we do best. Right? How do we make sure that learning is sufficient and learning is, um, effective? And how do we keep people motivated and all those sorts of great things, um, leveraging on game mechanics, social network and incentives. And then while we do that on the outside way, can just put almost out solved everything to AWS cloud technology to help us not worry about that. And you were absolutely right. The pandemic actually woke up a lot of people and hands organizations like myself. We start to get queries from governments on brother, even big NGOs on, you know, because before cove it, we had to really do our best to convince them until our troops are dry and way, appreciate this opportunity and and also we want to help people realized that in order to buy, adopting either blended approach are a adopting technology means that you can do mass customization off learning as well. And that's what could what we could do to really push learning to the next level. So and there are a few other creative things that we've done with governments, for example, with the government off East Java on top of just using the education platform as it is andare education platform, which is education game Donald Civilization. Um, they have added in a module that teaches Cove it because, you know, there's health care system is really under a lot of strain there, right and adding this component in and the most popular um mitigate in that component is this This'll game called hopes or not? And it teaches people to identify what's fake news and what's real news. And that really went very popular and very well in that region off 25 million people. So tech became not only just boring school subjects, but it can be used to teach many different things. And following that project, we are working with the federal government off Indonesia to talk about anti something and even a very difficult topic, like sex education as well. >>Yeah, and the learning is nonlinear, horizontally scalable, its network graft so you can learn share about news. And this is contextual data is not just learning. It's everything is not like, you know, linear learning. It's a whole nother ballgame, Hugo. Um, your competitive strategy. You're out there now. You got the covert world. How are you competing? How is Amazon helping you? >>Absolutely. John, look, this is an interesting one, because the current competitors that we have, uh, educational psychologist, they're not a tech, So I wouldn't say that we're competing against a competitive per se. I would say that we're competing against the old way of doing things. The challenge for us is to, um, empower people to be comfortable. We've having a machine, you know, analyzing your kids or your recording and telling you if it's likely to be dislikes. Yeah, and in this concept, obviously, is very new. You know, we can see this in other industry with, you know, you have the app that stand Ford created to diagnose skin cancer by taking a photo of your skin. It's being done in different industry. Eso The biggest challenge for us is really about the old way of doing things. What's been really interesting for us is that, you know, education is lifelong, you know, you have a big part in school, but when you're an adult, you learn on Did you know we've been doing some very interesting work with the Justice Department where, you know, we look at inmate and you know, often when people go to jail, they have, you know, some literacy difficulty, and so we've been doing some very interesting working in this field. We're also doing some very interesting work with HR and company who want to understand their staff and put management in place so that every single person in the company are empowered to do their job and and and, you know, achieve success. So, you know, we're not competing against attack. And often when we talk to other ethnic company, we come before you know, we don't provide a learning solution. We provide a assessment solution on e assessment solution. So, really, John, what we're competing against is an old way of doing things. >>And that's exactly why clouds so successful. You change the economics, you're actually a net new benefit. And I think the cloud gives you speed and you're only challenges getting the word out because the economics air just game changing. Right, So that's how Amazon does so well, um, by the way, you could take all our recordings from the Cube, interviews all my interviews and let me know how ideo Okay, so, um, got all the got all the voice recordings from my interview. I'm sure the test will come back challenging. So take a look at that e. I wanna come back to you. But I wanna ask the two founders real quick for the folks watching. Okay on Dhere about Amazon. They know the history. They know the startups that started on Amazon that became unicorns that went public. I mean, just a long list of successes born in the cloud You get big pay when you're successful. Love that business model. But for the folks watching that were in the virtual garages, air in their houses, innovating and building out new ideas. What does Ed start mean for them? How does it work? Would you would recommend it on what are some of the learnings that you have from work with Head Start? >>But our relationship X s start is almost not like client supplier relationship. It's almost like business partners. So they not only help us with protect their providing the technology, but on top of that, they have their system architect to work with my tech team. And they have, you know, open technical hours for us to interact. And on top of that, they do many other things, like building a community where, you know, people like me and Google can meet and also other opportunities, like getting out the word out there. Right. As you know, all of their, uh, startups run on a very thin budget. So how do we not pour millions of dollars into getting out without there is another big benefit as well. So, um definitely very much recommend that start. And I think another big thing is this, right? Uh, what we know now that we have covert and we have demand coming from all over the place, including, like, even a lot of interest, Ally from the government off Gambia, you know? So how do we quickly deploy our technology right there? Or how do we deploy our technology from the the people who are demanding our solution in Nigeria? Right. With technology that is almost frameless. >>Yeah. The great enabling technology ecosystem to support you. And they got the region's too. So the region's do help. I love we call them Cube Region because we're on Amazon. We have our cloud, Hugo, um, and start your observations, experience and learnings from working with aws. >>Absolutely. Look, this is a lot to say, so I'll try and making sure for anyone, but but also for us on me personally, also as an individual and as a founder, it's really been a 365 sort of support. So like Johnny mentioned, there's the community where you can connect with existing entrepreneur you can connect with expert in different industry. You can ask technical expert and and have ah, you know office our every week. Like you said Jenny, with your tech team talking to cloud architect just to unlock any problem that you may have on day and you know, on the business side I would add something which for us has been really useful is the fact that when we when we've approached government being able to say that we have the support off AWS and that we work with them to establish data integrity, making sure everything is properly secured and all that sort of thing has been really helpful in terms off, moving forward with discussion with potential plant and and government as well. So there's also the business aspect side of things where when people see you, there's a perceived value that you know, your your entourage is smart people and and people who are capable of doing great things. So that's been also really >>helpful, you know, that's a great point. The APP SEC review process, as you do deals is a lot easier. When here on AWS. Vincent were a little bit over time with a great, great great panel here. Close us out. Share with us. What's next for you guys? You got a great startup ecosystem. You're doing some great work out there and education as well. Healthcare. Um, how's your world going on? Take a minute, Thio. Explain what's going on in your world, >>John, I'm part of the public sector Team Worldwide in AWS. We have very clear mission statements on by the first is you know, we want to bring about destructive innovation and the AWS Cloud is really the platform where so many off our techs, whether it's a text, healthtech golf text, all those who are developing solutions to help our governments and our education institutions or health care institutions to really be better at what they do, we want to bring about those disruptive innovations to the market as fast as possible. It's just an honor on a privilege for us to be working. And why is that important? It's because it's linked to our second mission, which is to really make the world a better place to really deliver. Heck, the kind of work that Hugo and Janina doing. You know, we cannot do it by ourselves. We need specialists and really people with brilliant ideas and think big vision to be able to carry out what they are doing. And so we're just honored and privileged to be part off their work And in delivering this impact to society, >>the expansion of AWS out in your area has been phenomenal growth. I've been saying to Teresa Carlson, Andy Jassy in the folks that aws for many, many years, that when you move fast with innovation, the public sector and the private partnerships come together. You're starting to see that blending. And you've got some great founders here, uh, making a social impact, transforming, teaching and learning. So congratulations, Janine and Hugo. Thank you for sharing your story on the Cube. Thanks for joining. >>Thank you. Thank >>you, John. >>I'm John Furry with the Cube. Virtual were remote. We're not in person this year because of the pandemic. You're watching a divest Public sector online summit. Thank you for watching

>> Announcer: From around the globe, it's theCUBE with digital coverage of AWS Public Sector Online brought to you by Amazon Web Services. >> Welcome back to theCUBE's Virtual coverage of Amazon Web Services, AWS Public Sector Summit Online. We couldn't be there in person, but we're doing remote interviews. I'm John Furrier, your host of the cube. We've got a great segment from Asia Pacific on the other side of the world from California, about social impact, transforming teaching and learning with Cloud technology we've got three great guests. Hugo Richard is the CEO and co-founder of Dystech and Janine Teo CEO and founder of Solve Education founders and CEOs of startups is great Vincent Quah is the APAC Regional Head of Education, Healthcare Not-For-Profit and Research for AWS. (indistinct) big program. Vincent, thanks for coming on Janine and Hugo thank you for joining. >> Thanks for having us, John. >> Thanks John So, we're not there in person. We're doing remote interviews. I'm really glad to have this topic because now more than ever social change is happening. This next generation is building software and applications to solve big problems. And it's not like yesterday's problems, they're today's problems and learning and mentoring and starting companies are all happening virtually, digitally, and also in person. So the world's changing. So I got to ask you, Vincent we'll start with you Amazon, obviously big (indistinct) culture. You got two great founders here and CEOs doing some great stuff. Tell us a little bit what's going on at APAC, a lot of activity. I mean re-invent and the summits out there are really popular. Give us an update on what's happening. >> Thank you, thank you for the question, John. I think it's extremely exciting, especially in today's context, that we are seeing so much activities, especially in the education technology sector. One of the challenges that we saw from our education technology customers is that they're always looking for help and support in many of the innovation that they're trying to develop. The second area of observation that we had was that they are always alone with very limited resources and they usually do not know where to look for in terms of support and in terms of not who they can reach out to from a community standpoint, that is actually how we started and developed this program called AWS EdStart. It is a program specifically for education technology companies that are targeting, delivering innovative education solutions for the education sector. And we bring specific benefits to these education technology companies when they joined the program, AWS EdStart. Yeah, three specific areas, one is that we support them with technical support, which is really, really key trying to help them navigate in the various ranges of AWS services that allows them to develop innovative services. The second area is leaking them and building a community of like-minded education technology founders, and linking them also to investors and VCs. And lastly, of course, in supporting innovation, we support them with a bit of AWS Cloud credits, promotional credits for them so that they can go and experiment and develop innovations for their customers. >> That's great stuff I want to get into that program a little bit further because I think, you know, that's a great example of kind of benefits AWS provides (indistinct) free credits or, no one is going to turn away free credits. We'll take the free credits all the time, all day long, but really it's about the innovation. Janine I want to get your thoughts. How was Solve Education born? What problems were you solving? What made you start this company and tell us your story. >> Thank you so much for the question. So actually my co-founder was invited to speak at an African Innovation Forum couple of years back, and the topic that he was sharing with, how can Africa skip over the industrialization phase and go direct to the knowledge economy and that discussion went towards, in order to have access to the knowledge commonly you need knowledge and how do you get knowledge well through education. So that's when everybody in the Congress was a bit stuck, right? And the advice was in order to scale fast, we need to figure out a way to not while, you know, engaging the government and schools and teachers, but not depend on them for the success of the education initiative. So, and that's was what (indistinct) walk away from the conference. And when we met in Jakarta, we started talking about that also. So while I'm Singaporean, I worked in many developing countries. And the problem that we're trying to solve is it might be shocking to you, but UNESCO recently published over 600 million children and youth are not learning. And that is a big number globally, right? And out of all the SDGs per se, from UN, education, and perhaps I'm biased, because I'm a computer engineer, but I see that education is the only one that can be solved by transforming (indistinct) versus the other SDGs like, you know, poverty or hunger, right? Actually require big amount of logistic coordination and so on. So we saw a very interesting trend with mobile phones, particularly smart phones becoming more and more ubiquitous. And with that, we saw a very interesting opportunity for us to disseminate education through mobile technology. So we in self-education elevate people on a public through providing education and employment opportunities, (indistinct) on tech. And we.. our vision is to enable people to empower themselves. And what we do is that we build an open platform that provides everyone active education. >> Hugo How about your company? What problem are you solving? How did it all get started? Tell us your vision. >> Thanks, John. Well, look, it all started with a joke, one of the co-founder, Matthew, had a, he has a child who has severe learning disorder and dyslexia, and he made a joke one day about having (indistinct) that could support those kids. And I took the joke seriously. So we started sitting down and, you know, trying to figure out how we can make this happen. So it turns out that dyslexia is the most common learning disorder in the world. We have an estimated 10 to 20% of the worldwide population with the disorder, due to in context, that's between 750 million up to 1.5 billion individuals with that learning disorder. And so where we sort of try and tackle the problem is that we've identified that there's two key things for children with dyslexia. The first one is that knowing that it is dyslexia, meaning being assessed. And the second one is, so what, what do we do about it? And so given all expertise in data science and AI, we clearly saw an opportunity of sort of building something that could assess individual children and adults with dyslexia. The big problem with the assessment is that it's very expensive. We've met parents in the U.S. specifically who paid up to 6,000 U.S. Dollars for a diagnosis with an educational psychologist. On the other side, we have parents who wait 12 months before having a spot. So what we saw clearly is that the observable symptom of dyslexia are reading, and everyone has a smartphone and (indistinct) from smartphone is actually really good to record your voice. So we started collecting audio recordings from children and adults who have been diagnosed with dyslexia. And we then try to model and to recognize the likelihood of dyslexia by analyzing audio recording. So in theory, it's like diagnosed dyslexic, helping other undiagnosed dyslexic being diagnosed. So we have now (indistinct) them. That can take about 10 minutes, which requires no prior training costs, 20 U.S. Dollar, and anyone can use it to assess someone's likelihood of dyslexia. >> You know, this is the kind of thing that really changes the game because you also have learning for questions that are nonlinear and different. You've got YouTube, you've got videos, you have knowledge bases, you've got community. Vincent mentioned that Janine, you mentioned, you know, making the bits of driver and changing technology. This is the kind of thing that seems obvious now as look at it, but now you've got to put it into action. So, you know, one of the benefits of Cloud on AWS, we'll give a plug for Vincent's company here is that you can move faster. And that's something that Andy Jassy always talks about and Teresa Carlson, being builders and moving fast, but you got to build it. So Janine and Hugo, please take a minute to explain, okay, you got the idea, you're kicking the tires, you're putting it together. Now you've got to actually start writing code. What happens next? Janine, we'll start with you. >> Well, what happens next? Okay. So for us, we know education technology is not new, right. And education games are not new, but before we even started, we look at what's available and we quickly realized that the digital divide is very real, most technology out there first are not designed for (indistinct) devices, and also not designed for people who do not have internet at home. so with just that assessment, we quickly realized we need to do something about, and that's something that problem is. One is just one part of the whole puzzle. There's two other very important things. One is advocacy. Can we prove that we can teach through mobile devices? And then the second thing is motivation. And again, it's also really obvious, but, and people might think that, you know, marginalized communities are super motivated to learn. Well, I wouldn't say that they are not motivated, but just like all of us behavioral change is really hard, right? I would love to workout everyday, but you know, I don't really do that. So how do we use technology to, you know, to induce that behavioral change so that we can help support their motivation to learn. So those are the different things that we work on, certainly with it. >> Yeah, and then a motivated community, is even more impactful because then once the flywheel gets going, then it's powerful. Hugo your reaction to, you know, you got the idea, you got the vision, you're starting to put, take one step in front of the other. You got AWS, take us through the progression on the startup. >> Yeah, sure. I mean, what Janine said is, very likely to, to what we're trying to do, but for us, there's three key things that in order for us to be successful and help as much people as we can, it is three things. The first one is reliability. The second one is accessibility and the other one is affordability. So the reliability means that we have been doing a lot of work in the scientific approach as to how are we going to make this work And so we've.. We have a couple of scientific publications and we had to collect data and, you know, sort of publish this into AI conferences and things like that. So it makes sure that we have the scientific evidence behind us that support us. And so what that means is that we have to have a large amount of data and then put this to work, right on the other side of the accessibility and affordability means that Janine said, you know, it needs to be on the Cloud because if it's on the Cloud, it's accessible for anyone with any device, with an internet connection, which is, you know, covering most of the globe. So it's a good start. And so, the Cloud obviously allow us to deliver the same experience and the same value to clients and parent and teacher and (indistinct) professional around the world. And that's why, you know, it's been amazing, to be able to use the technology on the AI side as well obviously there is a lot of benefit of being able to leverage the computational power of the Cloud, to make better algorithm and better training. >> (indistinct) to come back to both of you on the AI question. I think that's super important. Vincent I want to come back to you though, because in Asia Pacific and that side of the world, you still have the old guard, the incumbents around education and learning, but there's great penetration with mobile and broadband. You have great trends as a tailwind for Amazon and these kinds of opportunities EdStart, what trends are you seeing that are now favoring you? Because with COVID, you know, the world is almost kind of like been a line in the sand is before COVID and after COVID, there's more demand for learning and education and community now than ever before, not just for education, the geopolitical landscape, everything around the younger generation is more channels, more data, the more engagement, how are you looking at this? What's your vision of these trends? Can you share your thoughts on how that's impacting learning and teaching? >> So there're three things that I want to quickly touch on. Number one, I think governments are beginning to recognize that they really need to change the way they approach solving social and economic problems. The pandemic has certainly calls into question that if you do not have a digital strategy, you can't find a better time to now develop and not just develop a digital strategy, but actually to put it in place. And so government are shifting very, very quickly into the Cloud and adopting digital strategy and use digital strategy to address some of the key problems that they are facing. And they have to solve them in a very short period of time. Right, We will talk about speed, the agility of the Cloud, and that's why the Cloud is so powerful for government to adopt. The second thing is that we saw a lot of schools close down across the world, UNESCO reported, what 1.5 billion students out of schools. So how then do you continue teaching and learning when you don't have physical classroom open and that's where education technology companies and, you know, heroes like Janine's company and others, there are so many of them around are able to come forward and offer their services and help schools go online, run classrooms online, continue to allow teaching and learning, you know, online. And this has really benefited the overall education system. The third thing that is happening is that I think tertiary education and maybe even (indistinct) education model will have to change. And they recognize that, you know, again, it goes back to the digital strategy that they've got to have a clear digital strategy and the education technology companies like what, who we have here today. Just the great partners that the education system need to look at to help them solve some of these problems and get to addressing giving a solution very, very quickly. >> Well, I know you're being kind of polite to the old guard, but I'm not that polite. I'll just be, say it. There's some old technology out there and Janine and Hugo, you're young enough not to know what IT means because you're born in the Cloud. So that's good for you. I remember what I teach. Like in fact, there's a, there's a joke here in the United States so with everyone at home the teachers have turned into the IT department, meaning they're helping the parents and the kids figure out how to go unmute and how to configure a network address translation if their routers don't work, real problems. I mean, this was technology, schools were operating with low tech Zoom's out there. You've got video conferencing, you've got all kinds of things, but now there's all that support that's involved. And so what's happening is it's highlighting the real problems of the institutional technology. So Vincent, I'll start with you. This is a big problem. So Cloud solves that one, you guys have pretty much helped IT do things that they don't want to do anymore by automation. This is an opportunity, not necessarily.. There's a problem today, but it's an opportunity tomorrow. Could you just quickly talk about how you see the Cloud, helping all this manual training and learning new tools. >> Absolutely. So I want to say and put forth a hypothesis and that hypothesis is simply this. We are all now living in a Cloud empowered economy, whether we like it or not, we are touching and using services that are powered by the Cloud. And a lot of them are powered by the AWS Cloud, but we don't know about it. A lot of people just don't know, right? Whether you are watching Netflix, well in the old days, you're buying tickets and booking hotels on Expedia, or now you're actually playing games on Epic Entertainment, you know, playing Fortnite and all those kinds of games you're already using and a consumer of the Cloud. And so one of the big ideas that we have is we really want to educate and create awareness of top computing for every single person. If it can be used for innovation and to bring about benefits to society that is a common knowledge that everyone needs to have. And so the first big idea is, want to make sure that everyone actually is educated on Cloud literacy. The second thing is for those who have not embarked on a clear Cloud strategy, this is the time don't wait for another pandemic to happen because you want to be ready. You want to be prepared for the unknown, which is what a lot of people are faced with. And you want to get ahead of the curve. And so education, training yourself, getting some learning done. And that's really very, very important as a next step to prepare yourself to face the uncertainty and having programs like AWS EdStart actually helps to empower and catalyze innovation in the education industry that our two founders have actually demonstrated. So back to you, John. >> Congratulation on the EdStart, we'll get into that and real quickly, EdStart but let's first get the born in the Cloud generation Janine and Hugo you guys are competing, you got to get your apps out there. You've got to get your solutions. You're born in the Cloud. You have to go compete with the existing solutions. How do you view that? What's your strategy? What's your mindset, Janine, we'll start with you. >> So for us, we are very aware that we are solving a problem that has never been solved, right? If not, we wouldn't have so many people who are not learning. So this is a very big problem. And being able to leverage on Cloud technology means that we are able to just focus on what we do best, right? How do we make sure that learning is sufficient and learning is effective. And how do we get people motivated and all those sort of great things leveraging on game mechanics, social network, and incentives. And then while we do that on the Cloud side, we can just put that almost ourselves, everything to AWS Cloud technology to help us not worry about that. And you were absolutely right. The pandemic actually woke up a lot of people and has organizations like myself. We start to get queries from governments and other, even big NGOs on, you know, because before COVID we had to really do our best to convince them until (indistinct) are dry >> (indistinct) knock on doors and convince people. >> Yes. And now we don't have to do that. It's the other way around. So we are really, you know, we appreciate this opportunity and also we want to help people realize that in order to.. By adopting either a blended approach or adopting technology means that you can do mass customization of learning as well. And that's, what we could do to really push learning to the next level. So, and, there are a few other creative things that we've done with governments, for example, with the government of East Java on top of just using the education platform, as it is an educational platform, which is education (indistinct) on our civilization, they have added in a module that teaches COVID because, you know, their health care system is really under a lot of strain there, right? And adding this component in and the most popular mini game in that component is this game called Hoax Or Not. And it teaches people to identify what's fake news and what's real news. And that really went very popular and very well in that region of 25 million people. So that became not only just boring school subjects, but it can be used to teach many different things. And following that project, we are working with the Federal Government of Indonesia to talk about (indistinct) and even a very difficult topic like sex education as well. >> Yeah. And the learning is nonlinear, it's horizontally scalable, it's network graph. So you can learn, share about news. And this is contextual data. It's not just learning, it's everything. It's not like, you know, linear learning. It's a whole nother ballgame, Hugo, your competitive strategy. You're out there now, you got the COVID world. How are you competing? How's Amazon helping you? >> Absolutely John, look, this is an interesting one because the common competitor that we have are educational psychologist, they're not at tech. So I wouldn't say that we're competing against a competitor per se. I would say that we are competing against some old way of doing things. The challenge for us is to empower people, to be comfortable with having a machine, you know, analyzing your kid's audio recording and telling you if it's likely to be dyslexia. And this concept obviously is very new. You know, we can see this in other industry with AI, you know, you have the app that Stanford created to diagnose skin cancer by taking a photo of your skin. So it's being done in different industry. So the biggest challenge for us is really about the old way of doing things. What's been really interesting for us is that you know, education is lifelong, you know, you have a big pot in school, but when you're an adult you learn and, you know, we've been doing some very interesting work with the Justice Department where, you know, we look at inmate and, and, you know, often when people go to jail, they have, you know, some literacy difficulty. And so we've been doing some very interesting work in this field. We're also doing some very interesting work with HR and company who want to understand their staff and put management in place so that every single person in the company are empowered to do the job and, you know, achieve success. So, you know, we're not competing against Ed Tech. And often when we talk to other Ed Tech company, we come before, you know, we don't provide a learning solution. We provide an assessment solution, an E assessment solution. So really John, what we competing against is an old way of doing things. >> And that's exactly why the Cloud's so successful. You change the economics. You're actually a net new benefit. And I think the Cloud gives you speed. And your only challenge is getting the word out because the economics are just game changing, right? So that's how Amazon does so well, by the way, you can take all our recordings from theCUBE interviews, all my interviews and let me know how I do, okay. So got all the, got all the voice recordings for my interview. I'm sure the test will come back challenging. So take a look at that. >> Absolutely. >> Vincent I want to come back to you, but I want to ask the two founders real quick for the folks watching okay and hear about Amazon. They know the history, they know the startups that started on Amazon that became unicorns that went public. I mean, just a long list of successes born in the Cloud. You get big pay when you're successful, love that business model. But for the folks watching that are in the virtual garages or in their houses innovating and building out new ideas, what does EdStart mean for them? How does it work? Would you would recommend it? And what are some of the learnings that you have from working with EdStart? Janine We'll start with you. >> For me. So I would, for me, I would definitely highly recommend EdStart. And the reason is because EdStart, our relationship with EdStart, is almost not like a client-supplier relationship it's almost like business partners. So they not only help us with providing the technology. But on top of that, they have their system architects to work with my tech team and they have, you know, open technical hours for us to interact. And on top of that, they do many other things like building a community where, you know, people like me and Google can meet. And also other opportunities like getting out there, right? As you know, all of the startups run on a very thin budget. So how do we not pour millions of dollars into getting all that out there is another big benefit as well. So I'll definitely very much recommend EdStart. And I think another big thing is this, right? Now that we have COVID and we have demands coming from all other places including like, even (indistinct) from the Government of Gambia, you know, so how do we quickly deploy our technology right there? Or how do we deploy our technology from the people who are demanding our solution in Nigeria, right? With technology it is almost brainless. >> Yeah. The great enabling technology ecosystem to support you. I think, at the regions too. So the regions do help. I love we call them cube regions because we're on Amazon, we have our Cloud Hugo, EdStart your observations, experience and learnings from working with AWS. >> Absolutely. Look, there's a lot to say, so I'll try and make it short for anyone, but, so for us and me personally, and also as an individual and as a founder, it's really been a 365 sort of support. So like Janine mentioned, there's the community where you can connect with existing entrepreneur. You can connect with experts in different industry. You can ask technical experts and have a, you know, office hour every week. Like you said, Janine with, your tech team talking to a Cloud architect just to unlock any problem that you may have. And, you know, on the business side, I would add something which for us has been really useful is the fact that when we've approached government, being able to say that we have the support of AWS and that we work with them to establish data integrity, making sure everything is properly secured and all that sort of thing has been really helpful in terms of moving forward with discussion with potential client and government as well. So there's also the business aspect side of things, where when people see you, there's a perceived value that, you know, your entourage is smart people and people who are capable of doing great things. So that's been also really helpful. >> You know, that's a great point. The AppSec review process as you do deals is a lot easier when you're on AWS. Vincent we're a little bit over time. What a great panel here. Close us out, share with us what's next for you guys. You've got a great startup ecosystem and doing some great work out there and education as well, healthcare, how's your world going on? Take a minute to explain what's going on in your world. >> John I'm part of the public sector team worldwide in AWS, we have very clear mission statements. And the first is, you know, we want to bring about disruptive innovation. And the AWS Cloud is really the platform where so many of our Ed Techs, whether it's (indistinct) Health Tech, Gulf Tech, all those who are developing solutions to help our governments and our education institutions, our healthcare institutions to really be better at what they do. We want to bring about those disruptive innovations to the market, as fast as possible. It's just an honor and a privilege for us to be working. And why is that important? It's because it's linked to our second mission, which is to really make the world a better place to really deliver.. The kind of work that Hugo and Janine are doing. We cannot do it by ourselves. We need specialists and really people with brilliant ideas and think big vision to be able to carry out what they are doing. And so we're just honored and privileged to be part of their work. And in delivering this impact to society. >> The expansion of AWS out in your area has been phenomenal growth. I've been saying to Teresa Carlson and Andy Jassy and the folks at AWS for many, many years, that when you move fast with innovation, the public sector and the private partnerships come together, you starting to see that blending. And you've got some great founders here making a social impact, transforming teaching and learning. So congratulations, Janine and Hugo. Thank you for sharing your story on theCUBE. Thanks for joining. >> Thank you for having us >> thanks John >> Thank you, John. I'm John Furrier with theCUBE Virtual we're remote. We're not in person this year because of the pandemic you're watching AWS Public Sector Online Summit. Thank you for watching. (soft music)

>> Live from San Diego, California It's the queue covering Sisqo live US 2019 Tio by Cisco and its ecosystem. Barker's >> Welcome Back to San Diego. The Cube has been live here at Cisco Life for the last three days. Student a man with meat, Lisa Martin wrapping things up and we're pleased to welcome to the Cube for the first time James Slay me, the cofounder and had a product for Double James. Welcome to the Cube >> very much. >> All right, So, Deborah, before we get into who you guys are, why you started this company stew. Thought maybe this had to do with your love of dub. Step the name >> way do like that step. But it really wasn't the reason May my co founders were involved with telecommunications and the industry, and we thought the cloud was coming quite fast. And we thought, you know, we started an opportunity that as much as the telcos we're trying to move service. It's a cloud that was value weds they need to provide. And there wasn't really a quality solution for recording for uncle's. >> So came from dubbing tape to tape back in the day. For those here is can remember when we had >> the tapes the name came from. That's how I remember we came, came about The name is that we're thinking, you know, I like to set because it was dubbing and then, you know, double came out of that was available. >> So tell us our audience about call cloud based call recording tell us a little bit about that. But why? What was the impetus for you saying? You know what? There's a gap in the market. We gotta solve it. >> Yeah, So everything think traditional providers were all in on premise Catholics based servers licensing all that traditionally no software model with the transition to cloud for telephony. So unified communications or anything like that Theo ability to have a platform that could record content. Really, By switching it on where that was, we partnered with Toko. So I say, I say tacos and Australian Server that Carrie is also provided tell they want to hear about what they called connect to their network and then offer it at scale so they could switch on one user or actually switch on 100,000 users instantly. And we managed the back into that and they get to go to the service. >> Yeah, it's interesting. So Lisa and I were at the Enterprise Connect show this year, and one of the themes we got out of the week of doing that show is Well, there's always the cool new technologies were doing video, and you know, there's the E R. And you know, people use Chatbots Airways do their voices still critical. Yeah, So maybe talk about you know, your customer base and you know, the role that you're playing to help them. And, you know, still, that that voice is is such an important decent of how we communicate. Yeah, it's really interesting, >> Like way still. Look at that. The important things that I done via voice. If you've got an important customer, you know, discussion, we have you going to send him an email you're probably gonna have followed up with a phone call or initiate with a phone call on most of time. That daughter is is lost. So you know things we discuss and you don't get them back. And, you know, generally call recording. If you're looking at that, people think contact center and regulatory reasons like financial services and that's our bread and butter. But now we're seeing with exposed the more cloud based options. That is, this is a study talk to expand that used case across outside of that traditional reason and not just call recording, you know, eyes that you know, becoming more prevalent as well. >> So how are you guys infusing a I into what you're doing? And also with Sisko to not only be able to apply intelligence to the data that you're gathered from reported calls, but also Dustan, the way that also facilitates security and privacy? >> Yeah, so Security's calling way couldn't have a platform that's use it is connected. Tio, You know, 18 See's Network way got over 100 telco or carrying their ways connected globally at the moment. That's all across Europe, America, Canada and then Asia as well. And now you know, we've been chosen by Sisko for their broad cloud platform, which I recently acquired way. What we see is that because we can capture content at scale way, then can actually easily then produce transcriptions, sentiment tone from the best of the three providers around the world with my be asked. But, you know, we could use any other third party provider that customer might want to use. Use case. Then Khun B. Go towards a small business in my you know, I'll say it's more reasonable and I'll explain on enterprise in a small business, theirselves person might be speeding, made the main customer 1,000,000 customer brings up. It is not happy, and we're going to tell the boss or the team leader they could automate, literally as easy automation, saying notifications Conor, a team leader. You should call this customer back. Without that, they lose the potential of retaining that customer now that previously that's only really the large business or the only has the technology to do that, all the ability to actually get it to market with us and because we connected to the network or even on, you know easily on ah, call manager solution through Cisco, that's any size of business. Large business. We're seeing also a bank as an example there, looking to capture everything across their whole business, not just contact center and start looking for key words that I said it's a credit card or home loan, and they make sure that their agent or their employee is disclosing that product correctly to the customer to make sure they're compliant Now that they're not talking about that across the of the whole business, not just always example. 4,000 seats in a context enter but 40,000 across their whole business on any phone, they using the moment without a mobile cellular or a despondent. >> Okay, so bring us inside your customers. Is that you know you mentioned call centers? Is that the primary use case? Do you go into different verticals? You know what? What does your customer base look like? >> Way definitely go like a safe contact centers for sure on DH. That's it's it's been there for a long time. That requirement to record phone calls and do it well, uh, financial services knock. It's throughout throughout the world, in the U. S. As well in the Europe because of me fit and all those requirements compliant. But as said way are now expanding that use case because of a A and requirement access data. Also, our platform is an open, open platform if that makes sense, but everything we record or capture is encrypted. But it isn't a format that Thean customer can use a CZ that won't apply themselves. They're all looking at using a I. You know, there are other other data sources in the company because it's available. They can use it with other. Well, >> yeah, actually, I just wanted to poke it that because one of the challenges we have out there is there's a lot of data, but how do I actually extract value out of that? So is this now a way for your customers to really unlock something that historically you just you you might have kept it for compliance. Reason to work, you know, to review some kind of training. But it was a little bit tough to get in and leverage the information that was in >> there. Yeah, you know, cos today I really they're they're assessing, You know, anything in a written format today they already losing. I want to do that Previously has been really hard to do that with voice now, because we can capture again captured at scale there. Now I can look at it and say, Can we use the same tools? Were looking for everything else in our business. I looked down and saw that the voice >> so walk us through an example of where double is integrated into an organization. If we think of a bank and you mentioned, you know, use case is one of them piqued my interest about Okay, sentiment. If there is an issue that needs to be escalated and somebody in the organization needs to call a customer, what's been recorded is indicating that is never able to integrate with, like marketing automation serum tools that that data is then pulled in a map back to that account and how it's being managed. >> Yeah, correct. Good, really good question, probably explained that way are a global platform. So we deployed everywhere in the world. So Australia's I'm from a trailer again, but U S Canada, Singapore, Japan, London, Ireland and the UK way recording that in that country we store in the country. But it is a scale. Little platform is a service, which means that way run a product, eyes a p I to open a p I, whether we've integrated with their application or the customer then can say we never want to log into doubles applications. Were you present all the daughter and our own complications already? That's already practiced today. It's available today is in ample. If they wanted to use South forces a serum looking today. Look at the contacts. You can see all the holes, All the transcriptions directly in South Force. >> That's cool. So they get that visibility in a way that that works for them? >> Yeah. Yeah, not precious. We look at ourselves a platform first, and we provide applications. We know users. Did you call recording as they expect to use it, like with permission based access team management. But in reality, we're trying to make it fit in the way that you they'll write their own business and more insights. >> Alright. So, James, we're here at Cisco Live. So explain to us how you tie into what's going on here at the show. You know, we're here in the definite zone. Curious If you talked about being an open platform, Do you know I did in the development pieces here? Yeah, >> we've We've had some really good conversations in the last three days. It's interesting to see people talk about, you know, they come up and they start talking about cool recording and way Explain what we just discussed. Relations open and they can access via Pio, and they start thinking they can see their mind. Figure out how they could apply that their own business. We've always wave always work the Cisco Way Boys work with broad Soft, which they've now acquired, and they now make that part of the business. But you know where that's called Manager. Wait. Have now announced they're doing whether it's calling, you know, we're talking to customers about cool recording through double on whether it's calling now. So if businesses you know, having a plan, Teo moved there from the UN Prem to cloud that Cisco way, make a second unified solution for them and they could make a road map for that with him. So it's a really good conversation we're having here. >> So in the development of the go to market strategy, or so I already have an established Francisco. >> Now where do you have a stress ready? We're day of Ah, we're partners, Cisco. Already we've got over 100 carries who used this go in. Their networks were really connected to them. I'm already recording in capturing content on those networks were pretty tight with this guy for sure, but you look at the enterprise that its president, although cloud yet they're really moving to that. So if they want to have a core recording solution or a solution on for him, and they might want to move to cloud future in the future, we have that in the future. So I'm doing it now is probably maintain the same service right through. >> So can you give us an example, a customer success that is leveraging Debra with Cisco whether you, you, Khun Anonymous eyes it or if you can name it? Great. But I would love to see how it's really working in action to drug business results. >> Yeah, it's going Good question. I'm trying to be the best one to give you. At the moment, I could think of a customer of ours with, you know, in the UK they're spread it costs. I think around 100 locations they're currently recording with double and using transcription to transcribe their calls are looking for patterns across the whole business and the using Cisco for the late telephony on then, looking at that and I've actually found things that just decided to save money, they've been losing some money in certain locations, and they've used the transcription. Seem patents actually implemented changes to actually sell a say that >> Awesome. So in terms of the last three days of Sisqo live, some of the announcements that have come out Cisco has been on this transition here on the hardware company network here, back in the day to now introducing AP eyes across the product portfolio, which he'd been two years ago. They didn't have to this pivot towards a software focus for a company like double born in the cloud. What does that signify to you guys? >> Uh, so you see what a sight it was. >> Yeah, what does that signify to double >> wellit's great for us, and it's really important for us to make sure we're along into that. We've already have always been an A P I first company on, you know, accessing the contents. But it's a challenge may, sometimes for businesses to embrace that way, need to make sure that we're way we're looking at Cisco and understand how they want to use Ap eyes and aligning ourselves on DH. Hopefully push him along because we're doing it for a while, eh? So we released, you know five years ago. It was cloud based, and it's good for everyone. Started talking about a pee eyes and employing them. >> Awesome. Well, James Splint. Pleasure to have you on the Cube this afternoon with stew in me. Thanks for stopping Mind sharing what Debra's doing with Cisco and to really help transform enterprises from any industry. We appreciate your time, all right. And we can't close the queue. But Sisqo live in San Diego without saying this one thing, which we're all going to do together. You ready, guys? On my count. 321 Classy. San Diego for soon. Minuteman II. Lisa. Bart, you've been watching the Cube. Thanks so much for watching. We'll see you next time.

>> live from Washington, D. C. It's the Cube covering a ws public sector summit. She wrote to you by Amazon Web services. >> Welcome back to the cubes. Live coverage of the ES W s Public Sector summit here in Washington D. C. At the 10th annual eight of the U. S. Public sector summit. I'm your host Rebecca Night, along with my co host, John Farrier. We're joined by Adelaide O'Brien. She is research director. Government digital transformation strategies at I. D. C. Government incites Thanks so much for coming on the show. Adelaide. >> Rebecca for having me. It's I'm pleased to be here today, >> so I want to just start really with just picking your brain about about the topic of this conference, which is about modernization of government. What is the state of play? How Where do you Where do you see things from where you sit? >> Well, as you know, the federal government right now has been under about a 10 year directive to go cloud first. And what we've seen is, you know, a lot of agencies not all but some of them have a struggled with that, Uh, and it hasn't really had the momentum of the velocity that as an analyst, I I'd like to see and s o last year. The current federal seo says that can put out a policy, and it was about actually moving to Cloud Smart. So it wasn't just to do cloud to be more efficient to save some of that money. That about 75,000,000 that's spent on maintaining legacy equipment. But it was actually thinking about using cloud to be very, very agile to help deliver better citizen services. And what's interesting is this. This whole concept of cloud smart is also very supportive. The Modernization Technology Act as well as the report to the president on it. Modernization. So last year we saw both executive and legislative support for agencies to move to cloud. >> So, as you said, it doesn't. But it's still from where you sit. Doesn't analyst. It still doesn't quite have the momentum and the velocity that you'd like to see. What do you see as the biggest obstacles? >> Well, and this was actually identified in Cloud Smart and yesterday and today I heard a lot of agencies talking about thes three aspects, and I think you know, 10 a W s is a great place to help them. So one of the first is security. And we know when agencies, you know, were first Ask Goto the cloud security was, you know, the biggest barrier in their organization to cloud. And and so I think it was the 3rd 8 of US Conference. It was actually in this building, and I know there's been but I wasn't the first to and I could remember is an analyst. I was so pleased that Teresa had Roger Baker, the CEO of Health and Human Services on stage, and they were talking about getting fed Reum certification, and I think it was one of the first. And it was it was thrilling that such a large agency had invested so much time and money about working with eight of us to get February certification. So to me that that was like, you know, an initial pushing a start, so security is just so so important. And now you've got, you know, so many different software providers working with Amazon. Eight of us on security on DH. Even today, at one of the breakout sessions, the senses really talked about because the CIA moved to eight of us, and they put their most sensitive information in the cloud they felt comfortable with putting the personally identifiable information in the cloud. I'II our census data information. >> If it's good enough for that for that kind of information, I can I can put my business >> exactly there, Tio. Exactly >> the question I want to get on the comm on the research side is competition of opportunities. Is Old Wick about old gore Amazon? Always the old guard, The old way of doing things. They're pretty much in the new class. Dev Ops. We've seen that on the enterprise side Certainly start ups, any jazz, these examples like Airbnb. You see those at conferences over the years that we have the example of these cloud Native Cos. How does government now look at suppliers as partners? Because the big debate is you picked the right cloud for the right workload. Work lotion to find cloud architecture. You can't just split clouds up amongst Microsoft, Google, Amazon and oracles of the world. The whole multi vendor equation shifts in this new paradigm. How do you see that playing out? >> Yes, it does. But I also see and what I've heard today over the last two days is, you know, agencies are actually looking for a partner who can grow with them and learn with them. And I heard that over and over again. You know, they want a cloud provider that you know, has skin in the game, and that actually helps them. And we've seen that they also want a cloud provider that's innovative. And, you know, one of my concerns is I learned about how you know, scale. Everything's about scale today, right? And how Amazon now has eight of us has scaled up so fast over the last couple of years and all the innovations that they're able to provide. And so the question is, how can you keep that culture alive? And, you know, it's kind of like that start up culture at eight of us, right? How can you keep that alive? And, you know, I think the answer did today and, you know, I wish I would have thought about the question in the way he talked about it. You know, when you get big, you get conservative right, because you have too much to lose and too much is at stake. and, you know, as an analyst, I'm seeing eight of us. Not only is a growing fantastically, but it's innovating, and I think that's what gives you than this innovation. The you know, you don't have to be a a Silicon Valley software company to innovate, and I think part of it comes from I think Theresa's said that 95% of A W S's roadmap is based upon what they hear from their customers. So you know that that ear to the ground knowing the government business, federal, state, local, is so, so >> important. This trend that's helping them to also is the move to sass with capabilities on digital using suffers a service business model. So again, it's all kind of timed up beautifully for these agencies that were slow to move in the past. This is an analyst, er, >> yeah, so So security is one of the things on Cloud Smart, and I think that was one of the biggest, biggest barriers to momentum. But the others acquisition. So there's three things about clouds smart that agencies are to pay attention to, and I think you know what's really helped in the acquisition is, you know, the standardization and not only the federal up certification. And, you know, eight of us is healthy cloud providers. Software's the service providers get Fed Ram certification. And so, in the end, this is announced at the conference last year of a TIO on a W s. Right, because it's an arduous process. If you don't know what you're doing, it can cost you a lot of money and take a lot of time. So, you know, eight of us is working with his partners, and that's all good for the government sector, right? Because the more vendors that go through certification, the more they trust them and the more they can trust, you know, the integrity of their data in the cloud. So the acquisition is the 2nd 1 But the 3rd 1 is the workforce, and I think you know, And he mentioned it today. You know, a lot of the resistance, and a lot of the inertia of cloud is not just the technology, it's training the workforce, and I, you know, I thought, it's so so important because it's not just an conversation any longer. Going to cloud is part of digital transformation. Is the foundation of it. And so that has to be a conversation with all levels of agency executives. And they have to agree Otherwise, you know, if you're innovating, you've got, you know, islands of innovation and you on the cloud you can start to Yes, you can pilot, but you can start to really get scale there and transform your whole business. And it's all about serving citizens better and innovating to serve them better and automating your processes. You know that's so important as well. >> So how would you describe the work force? I mean, when you think about the private sector, workforce, women, when in terms of cloud computing versus the government, you tend to think one is more bureaucratic. There is obviously more red tape may be slower moving. How What are you seeing? What are you hearing? >> Well, you know, at all levels of the workforce and especially in government, there's a big push now to automate everything. He and you know, the government at all levels. Federal state local realizes they're actually competing with the private sector for work source. And so, you know, historically, government would say, Well, what's the next skill and we better start preparing for that, right? What's what What's coming down the pike and we we need. And now it's like, How do we prepare for people who enter government and move in various different jobs and move in and out of government? And so when you think about that, that's a skill development and technology can help with that. But it's also a mindset of accepting the fact that people join government to serve, and they might leave and come back. And so that's very important, but also the in terms of cloud smart. The workforce has to be able to understand cloud and howto work with vendors, you know, and it's not necessarily, you know, owning your own equipment. But it's it's it's trusting your vendors and trusting them with your business and and how do you, you know, provide these solutions to the line of business folks? And in a way, I actually seen you the IT department become much more responsive to the line of business folks. And my advice, Teo government executives, especially the folks, is always think of yourself as a service right. Think of yourself as a service. You know that as a service to the line of business folks and, you know, help them understand what what they need, how they accomplished their mission. Maybe give them a short list of solutions to help them out, but really start tracking them. You know what they're accomplishing, and that will help fuel. Then you reinvestments help. You know where to spend your money next And really, you know, just fuel this whole mission accomplishment. >> One of the things that we've been talking a lot about on the Cube for for years is the new role of the chief data officer in any organizations. A lot of federal agencies air now, also putting in their own chief date officers. Can you talk a little bit about what you've seen and what and how they're being used? >> Yeah, so they're our chief data officers in the organization's it again. That's one of those skills were you know, government's going to compete with the private sector for them, and there's probably not enough to go around Andi. And so it's a very precious commodity. And, you know, it is especially like in your research organizations. You've got chief data officers there, but in a lot of the other areas. And, you know, especially in the civilian government, you may not be able to have your old, you know, chief Data officer. Right? You certainly have all the data, but you may not have someone like that. And that's where you know some of the things that that I that that I'm advising agencies to look for us who can help you, then give you some of these big data and you know, a I and ML solutions that your line of business folks Khun, start to interface and work with. And maybe you have Chief data officers set up the data fields initially, but that's where you've got to start to democracy eyes, you know, a I and m l. And because you're never gonna have enough Chief data officers in anyone organization to possibly calm through all of that data on DSO, that's again where technology can help. >> Great. Well, Adelaide, thank you so much for coming on the Cube. It's been a pleasure. Having you >> was great being here. Thank you so much. >> I'm Rebecca Knight for John Furrier. Stay tuned. We will have more of the cubes. Live coverage of a ws public sector summit

>> live from Washington, D. C. It's the Cube covering a ws public sector summit I wrote to you by Amazon Web services. Welcome >> back, everyone. You are watching the Cube and we are here in our nation's capital at the A. W s Public sector summit. I'm your host, Rebecca Night hosting alongside John Furrier. We're joining Cuba LEM Doug Van Dyke, CEO of Inquisitor to our show. Thanks so much for coming back on. >> Well, thank you for having me back. It's good to be here. >> So as I said, You're a Cuba LEM. You're also a nails on alum. And there's a story there, so >> we'll just do a quick rehash of last year. So I started a day ws in 2,012 with the federal business helped the federal business grow started. The eight of US nonprofit Vertical was invited by John and in stew last year to be on the Cube. The video is a great discussion. The video is seen by some of our best partners and inquisitor who happens to be one of the best partners that I had in public sector. We started some discussions and later I was hired to be the CEO. So, John, >> thank you. I didn't know this was >> going to be a career opportunity >> for you. You're the one who's got the jobs. You through the interviews? Well, political, absolutely appreciated community. Great to have you on. Good. Thank you. Thank you for meeting with Theresa. You've known Therese for many, many years. Microsoft Public Sector Game is certainly on fire. You got Andy chassis on the fireside chat. Kind of bring in. You see the frustration like he's got problems and he's never known any for many, many years. For him to be that animated with his opinion means that it's critical more more than ever. Now, where is public sector opportunity right now? Because it seems to be clouds validated, are we? There is just a turning moment for the whole public sector community, >> yet we're so we're absolutely seeing that and inquisitive fact inquisitor. One of the things I like most about inquisitor is it is focused exclusively on the public sector, so our background is in education. If you know, a student is graduating from high school now and applying to one of the many colleges and universities they use the common application We worked with the common app to help build that system that graduating students can apply to multiple universities as opposed to when I was a graduating high school student, had to fill out the form, send in a check, wait for it to come back in the mail. Now that's all done online. You can apply to multiple colleges at the same time. So I look at that as one of the first innovations that happened in the public sector on a ws inquisitor was a part of it. It was one of the things that attracted me to inquisitor, but the innovations that was in two thousand 92 1,010 it was the beginning. We are just hitting that hockey stick that Andy has talked about in public sector, where you know, the federal business. You talked a little bit about the Intel business and how when the agency moved onto a ws, it really validated security. I think we've seen the government go in. I think we've seen education and nonprofits, so I think this is the time that public sector is really going to take off in the clouds >> about the company that you're leading is the chief now, and the product is using common app. You tell what the common app that my high school's graduates had to fill out. Okay, it's send okay. Is that it? >> That's it. That's it. So I >> got some issues with this thing. >> So follow up that was >> definitely on love on different you. Heavy lifting when filling out applications. Automate is great, but it increases the MAWR schools you can apply to, so creates more inbound applications to schools. It does. I'm sure there's some challenges there that's on the horizon with you guys is solving them that creates more. I won't say span because this legit, but a lot of schools are like people throwing in 17 applications now. 20 applications. >> Well, it's automated. I >> mean technology. So, yes, there's more automation, but there's more background. There's more data and these surgeries going on database decision. So sure we'll let me start with inquisitor. You asked about inquisitive 2,000 to quiz it's started and doing application development. It was in two thousand nine that we really saw the light to move Teo a Ws, and it was through the work that we were doing with the common app that we realised the scale of handling all these applications, that the paper based way isn't an easier. In fact, it really restricts the number of colleges that students can apply, and it restricts the number of applicants that colleges get. So with more students applying to more universities and universities receiving more applications, they can be really selective. They have more data sources, more information aboutthe people. They're going to bring on and have a very inclusive and representative university. We have students applying from China and Europe, too, United States University. So we're getting a lot of diversity, and I think you know, there's probably a little bit more volume, but that's what technology >> today is the first digital data. So that's why I appreciate that. But there's gotta be more automation machine learning going in because now you have a relationship with a student and a school. What, what's next? What happens next? >> Well, it's so Sky's the limit, and you can do once you've got data. So data reporting is basically limited by the quality of the input data. So you have more students applying with more background information, and you could get really personal. So we helped a large Ivy League university in the Northeast migrate all into a ws. And this was after we worked with common app to build the common application way helped this university migrate all into a ws and we realized that there were benefits and challenges along the way. Some of the challenges we saw were repeatable, so we built a proprietary product called Sky Map. And what sky map does is it helps the full migration. So it integrates with your discovery applications like a risk network. It integrates with a ws cloud endure and we were working with cloud endure before a ws acquired them. So we have a p I's there, it manages the whole migration. And your question was, you get all this information about an organization's infrastructure, what do you do with it? Will use the next up is a M l. So we've used some of the higher level services that a bit Amazon Web services has with artificial intelligence. We were using Lambda Server lis and we could go there because I think that's and you've >> got to hand over their 80 must educate. >> Oh, yeah, >> you know, you're great. Get a common app over there. Any university coming soon >> I would Did he mention that I saw he was >> on the show before? >> And I just think that it was You got a huge inbound educational thing going on. So education seems to be a big part of the whole themes here. >> Well, that's our legacy, and we're working with a lot of universities were seeing. So you asked, Where is the cloud going? And in the future, we're seeing large universities move all in on a WS because of they're going to get more flexibility. The costs are going to go down. They're going to have more information on the students. They're going to be able to provide better learning. >> When you're talking to your client of this this big Ivy league in the Northeast, what are its pain points? Because I mean, college admissions is a controversial topic in the United States, and its been there's been scandal this year. What? When? When you were talking with this company and they said, Well, we want to do this. But what was the problem they were trying to solve? I mean, what what were they? What were their pain points. >> Well, one of the first pain points is they were located in a major city and their data center was in the major city. And this is expensive real estate. And so to use expensive real estate that you for date us, you know, for servers, etcetera for data center instead of using it for education is a cost to the university. So very simply put, moving out of that data center opening that space up for education and moving into a ws cloud saved it gave them more space for education. It helped them with cost avoidance, and way had a bunch of lessons learned along the way. So way at the time could move about five servers a week, which may seem like a good number. But now, with the automation that we get through sky map our product, we're working with the large a group of private universities as well as Wharton University. And with this large group of private universities, we found we could do on average over 20 the best week we had 37 servers migrate, hire >> a housefly. They like to be on the cutting edge, but still there public sector. Where's the modernisation Progress on that? Because now you're you've been on both sides of the table. You were Amazon Web services. Now years leading is the CEO of this company in higher ed. How's that modernization going? What's your perspective? What's your observation around? >> Sure, So you know. First of all, I had the opportunity to go work it with the university that's local here last week. And what I love seeing is with this access to the cloud you've got, everyone in the university now has access to nearly unlimited resource is for education. They were staffing their own help desk with their students. And I love seeing that kind of experience being brought from, You know, someone who used to be an IT professional is now being brought down to a student because of thes new technologies are so readily accessible to everybody. >> So so what's that? Tell us some other things that you're seeing that you're hearing. They're they're exciting innovations to you in the in the sector. >> Yeah, well, another opportunity that were working with is we worked with the Small Business Administration, and that was pretty rewarding. For us is a small business and three of the applications that we worked on their were. So we are a small a day, and it used to take our founder TC Ratna pur e about two months. Oh, and we had to hire an outside consultant to apply for our small business accreditation. So he was doing the paperwork and all the, you know, the old school application certification. After we built this application with the Small Business Administration, it took him several hours. He did it by himself. We applied. Got the accreditation. So thes modernizations air happening both in universities as well as in the federal government. >> So what's your business plan? You're the CEO now. What's the company's plan? Which your goals. >> So there's so many things I could talk about ill talk about one or two. We see in the next 1 2 3 to 5 years in public sector that these organizations are going to migrate all in on the cloud. And so we're building up a group. That's what Sky map is mainly addressing is way. Want to make sure that organizations are able tto orchestrate their move to the cloud and we're using? We're going to start exposing the tool that we use for our own internal resource is we're gonna start exposing that, leaving that with universities in the federal government and anyone else who's willing to use it to help them get all in on the cloud. Then we think there's probably going to be a wave where they're trying. Teo, learn the cloud and howto operate It will help them is a manage service provider. And then where I'm excited is you go to server lists and I mentioned were already using Lambda for our sky map product that we see in the future after the M S P V organisations. They're going to be servant lis and they'll be running into no ops environments. >> The classic example of sometimes you your business evolves areas you don't know based off on the wave You're on you guys, we're very proficient at migrating We are now You got sky map which is you're gonna take that those learnings and pay it forward bringing >> that are bringing them to the market that >> we don't have to do that themselves by build kind of thing. >> Well, and it's a little bit like you're doing here, John. And what a ws >> is the only one I get up. I tell everybody that, like >> a ws did eight of us start is away for Amazon to manage their internal servers. And, you know, eventually they realized everyone else in the market can use thes same innovations that they've got. And, >> well, I think this proves the point that if you assassin based model with open AP eyes, you Khun offer and pretty much anything is a service. If you get the speed and agility equation right, someone might say why she is not a court company. Why should I buy? I'll just use that service. I hope so. It's the sad, small hopes up. >> Yeah, and sorry. >> I was going to say you were on the inside. Now you're on the outside of that. This conference. What are your impressions? What are you What kind of conversations are you having that you are going to take back to inquisitor and say, Hey, I learned this at the summit. Are these people over here working on something cool? We got to get this in >> here. Well, it's been really fun for me is a change of perspective. For the last seven years, I've been helping plan and organize the event. Make sure it >> goes off this time. I'm a guest. You know, e I look a little bit >> more relaxed than last year is because, you know, I'm a guest now, but the takeaways are really You know, the innovation is continuing at A W s. And, you know, as a partner of Amazon Web services, I've got to make sure that my team and I stay up to date with all of the services that are being released and simplify those. And, like John was asking earlier, you know, make sure that there's a strategy for migration support and then continuing to re factor what they're doing. >> Well, congratulations on the new job. Get a great tale. When, with cloud growth adoption just early days, public sector continuing toe astonished with numbers. Next, she'll be 38,000 people. A lawsuit is like reinvent size, only 30,000 people. >> This is huge. It's a pleasure to be here. I'm sure you guys are enjoying it as well. >> Yeah, I know. It's been great, Doug. Thanks so much for returning to the Q B. I your two time >> alone. Thank you. Thank >> you. I'm Rebecca Knight for John Furrier. We will have more from the Amazon, Uh, a ws public sector, something coming up in just a little bit.

>> from San Diego, California It's the queue covering Sisqo live US 2019 Tio by Cisco and its ecosystem Barker's >> We'll get back to the Cube. We are live at Cisco Live in San Diego. Study. San Diego. Lisa Martin with David Lantana and David Ayer. Super geeking out here, Susie, we is with us back with us. SPP in CTO of depth that Suzy Welcome back. Thank you. It's great to be back. So this event is massive. Cisco's been doing customer and partner events for 30 years now. What started as networkers? We? No, no, it's just alive. Something else you might not know that's also 30 years old. Dizzy. The movie, The Field of dreams. >> Wow, uh, kind of feels like the field does kind of feel like that that are one >> years yes, on ly five years. This has been so influential in Cisco's transition and transformation. You've got nearly 600,000 members in this community. Definite zone. It's jam packed yesterday today. Expect tomorrow as well? Yes, and you guys made simple, really exciting announcements. Yes, we didn't tell us >> about it, so it's fantastic. >> So basically what happens is the network has gotten very powerful. It has gotten very capable. You know, you can do intelligence machine learning you Khun Dio Intent based networking. So instead of the network just being a pipe, you can actually now use it to connect users devices applications use policy to make sure they're all connected securely. There's all sorts of new things that you could do. But what happens is, while there's all that new capability, it's in order to take advantage of it. It takes more than just providing new products and new technology. So our announcements are basically in two areas and we call it. It's like unleashing the capabilities of the new network and by doing it in to a So won is by bringing software practices to networking. So now that it really is a software based, programmable network with all of these capabilities, we wantto make sure that practice of software comes into a networking, and then the other is in the area of bringing software skills to networking because you need the right skills to be able to also take advantage of that. So if I just jump right into it, so the 1st 1 in terms of bringing software practices to networking. We've announce something that we call definite automation exchange. And so what happens is, you know, of course, our whole community builds networks. And as businesses have grown, their networks have grown right and they've grown and grown business has grown growing, grown right, and then it's become hardest, become unmanageable. So while you say there's all these great new technologies, but these things have grown in their way, so our customers biggest problem is actually network automation like How do I take my network? How do I bring automation to it? There's all the promise of it and definite automation. Exchange is built to basically help our community work towards network automation, so it's a community based developer center. What we say is that we're helping people walk, run and fly with network automation by walking. We're saying, OK, there's all these cool things you could do, but let's take it in three steps like first of all is let's walk. So first, just do a read only thing like get visibility, get insights from your network, and you can be really smart about it because you can use a lot of intelligence predictive modeling. You can figure out what's going on. So that alone is super valuable. >> Get the data. >> Get the data I learn on DH. Then next is an Okay, I'm ready to take action. Like so. Now I've learned I'm ready to take action, apply a network policy, apply a security policy, put controls into your network. That's you know. So, uh, walk, run, And then when you're ready to fly is when you're saying okay, I'm going to get into the full dev ops soup with my network. I'm going to be gathering the insights. I'm going to be pushing in control. I'm now optimizing managing my network as I go. So that's the whole slice it. So the wing fact, we want to go to them the walk, run, fly. >> And if I understand from reading your blood, Great block, by the way, >> Thank you. >> A lot of executives, right? Blog's and it's kind of short of yours is really substantively like, Wow, that was >> really something on. That's No, >> But if I understood a truck that you're gonna prime Sisko was gonna prime the pump A cz? Well, yeah, with a lot of ideas and code on DH. Yes, and then engineers can share. There's if they so choose. >> Exactly. So the key part of automation exchange beyond helping people take thes areas. The question is, how are we going to help them? Right? So what happens is what we've been doing with Definitive. We've been helping people learned to code, you know, in terms of networkers, we've been helping bring software developers into the community. We've been helping them learn to use a pea eye's all the good stuff a developer a good developer program should do. But what are networkers have said is I need help solving use cases. I need help solving the problems that I'm trying to solve, like how to get telemetry and monetary, how to get telemetry and insights from my network. How do I offer a self serve network service out to my, you know, customers line of business developers, you know, howto I automate it scale. And so what happens is there's a you know there's an opportunity or a gap between the products and AP eyes themselves and then solving these use cases so are now opening up a code repository, Definite Automation exchange, where the community can develop software that actually solves those use cases. Francisco is going to curate it. It's just going to be code on Get Hub. We'll make sure that it has the right, you know, licenses that, you know, we do some tests and it's working well with the FBI's, and then we're hoping it's going to become. We're hoping, you know, kind of the industries leading network automation code repository to solve these problems. >> Well, it's this key because big challenge that customers tell us that they have with automation is they got all these bespoke tools. None of them work together. So do you think something like this exchange can help solve that problem? >> It can. I believe it can. So the reason being is that you know, there are tools that people use and everybody's environments a little different. So some might want Teo integrate in and use answerable terra form, you know, tools like that. And so then you need code that'll help integrate into that. Other people are using service now for tickets. So if something happens, integrate into that people are using different types of devices, hopefully mostly Cisco, but they may be other using others as well way can extend code that goes into that. So it really helps to go in different areas. And what's kind of cool is that our there's an amount of code that where people have the same problems, you know, you know, you start doing something. Everyone has to make the first few kind of same things in software. Let's get that into exchange. And so let's share that there's places where partners are gonna want to differentiate. Keep that to yourselves like use that as your differentiated offer on DH. Then there's areas where people want to solve in communities of interest. So we have way have someone who does networking, and he wants to do automation. He does it for power management in the utilities industry. So he wants a community that'll help write code that'll help for that area, you know, So people have different interests, and, you know, we're hoping to help facilitate that. Because Sisko actually has a great community way, have a great community that we've been building over the last 30 years there the network experts there solving the real problems around the world. They work for partners, they work for customers, and we're hoping that this will be a tool to get them to band together and contribute in a software kind of way. >> So is the community begins to understand never automation and elect your pathway of of walk, run fly swatter. Soothe projected business outcomes that that any industry, whether it's utilities or financial services, will be able to glean from network automation. I can imagine how expensive from topics perspective it is all this manual network management. So what? Oh, that's some of the things that you projecting the future that businesses who adopt this eventually are going to be able to re >> Absolutely, I mean, just, you know, very simple. Well, so many, so many things. So, uh, in the in the case of what's a manufacturing, because you're talking about different industries? So there's a whole opportunity of connected manufacturing, right? So how do I get all of those processes connected, digitized and write. Now write things air being pretty much run in their way. But if you can really connect them in, digitize them. Then you can start to glean business insights from them. Right? Should I speed up? How's my supply chain doing where my parts Where's my inventory? Everything. You get all of that connected. That is like a huge business implications on what you can do. >> You have a kitchen, get start getting the fly will effect around all that data. Akeley. So I've always been fascinated that you see definite zone and there's these engineers ccs saying Okay, I want to learn more. I want to learn how to code numbers keep growing and growing and growing. And so you've got new certifications. Now that you're >> out of that was, >> this's huge. You need to talk about that, >> Yes, so that, you >> know, kind of the second part of our thing is like how we're bringing software skills to networking. So to get you know, the most of all this opportunity, you do need software skills. And of course, that's what Definite was originally founded on is really helping people to build those skills. But we've kind of graduated to the next level because we've teamed up with the Learning and Cisco team, which creates Cisco Start ification program. Cisco has, you know, an amazing certification program. So the C C. A is the gold standard and certifications and you know networkers around the world have that C C I status partners have built up. They pay people for that. You know any customer who's deploying now, which they will hire the CCS. So that was founded in 1993. The first see CIA, and that program in the next 26 years has grown to what it is. And what we've done is we've teamed up with them to now add a definite certification. So we're bringing in software skills along with the networking skills so that we have the Cisco certifications, the Cisco definite certifications sitting side by side and you know we believe it. You know, right now the people who you've seen in the definite Zone are the ones who know what's important. They come in there doing it. But they said, I want credit for what I'm doing. Like I get credit, I get a raise, I get bonuses. My job level depends on my networking sort of occasions. I'm doing this on my nights and weekends, but I know it's important. And now, by bringing this into the program, my company can recognise this. I'm recognized as a professional for my skills. It helps in all sorts of ways. >> So go ahead. Please >> think this just sounds way more to me than the next step. In Definite. It sounds like it's a revolution. >> It's a revolution. >> First addition in 26 years, that's bay >> now. I mean, there have been changes in the program, but it's the biggest change in those 26 years. Absolutely. And you know, like we'll see what what happens. But I think it is, Ah, step change in a revolution for the industry because we're recognizing that networking skills are important and software skills are important and critical. And if you want to build a team that can compete, that can really help your companies succeed, you're gonna want both of these skills together in your organization. And I believe that that's goingto help accelerate the industry, because then they can use all of these tools, right? So right now on it department can either hold the company down or accelerate a company to success because the question is, how quickly can you help someone adopt cloud? How can they do multi cloud? How convey innovative software speeds? And now we're here, hopefully catalyzing the network industry to be ableto work at that speed. >> I was joking. You wanna be the department of No or the Department of Go? Let's go. So is being a C C. A prerequisite to the definite certificate is not okay, so is not linear. So you're getting CC eyes obviously lining up to get certified to see him here So you could get kids out of college saying, Okay, I want in. >> Absolutely. And so the way that it works is that, um so actually you could. So what we have with the Cisco certifications for both the definite as well as the original Cisco started Take bath is that there's an associate level, which means you have about a years working experience. You know enough. So see CNN, Cisco Certified Network associate. They know enough about networking so that they can learn the fundamentals of networking and then be effective as part of a team that runs networks. So that's what that certification does for you. Way also now have a definite associate, which is ensuring that you have the software skills that you can also enter a team that's writing software applications or doing automated work flows for a network. And we have to know that all developers are not created equally. So just cause you wrote a mobile app doesn't mean that you can write software for, you know, running operational network. So the definite association is more like you need to be able to securely use AP eyes, right? So there's a lot of things that are within that. And then we have the professional in the expert levels. Um, and we have it on both sides now. Originally, way were thinking that there's the network engineer path. We're going to sprinkle a little software in there, and we'll have the definite path for a software developer, and it would be its own path. But we got feedback as we started presenting to our partners into our customers. And then they're like, No, this cannot be separate people. It's like it needs to come together. And so then we changed our how we thought about it, and we said that there's a set of engineering certifications and there's a set of software certifications. Anybody can get what they want, and you can start to combine them in very interesting ways. >> I could put together my own career, Mosaic. >> Absolutely so if you said, You know what? I am going to be that tick ass networker. And if we have the unicorn of like and I'm goingto you know over time, we're going to offer definite expert in the future. I said, I'm going to be a CC expert in the future. Be a definite expert. That's awesome. But we're not forcing folks to do it, because maybe you're going to be a CC. I get a definite associates so that you can speak the language of software and know what it does. But then you'll sit alongside a developer, and you guys will be able to speak the same language together. And we also make sure that our developers learn a bit about networking. So if you look at that associate, it's kind of 80 20 networking software, the other one's 80 20 software and networking so that they can actually work and talk to each other. >> So looking at these big waves that were writing right now and compute in network with G WiFi six s edge a prize anywhere, how is definite and the certification that you've just unleashed into the world? How is it going to enable not just the community members. Yes, who helped accelerate Companies take advantage of some of these big ways. But how is it going? Helps drive Cisco's evolution? >> And so and you bring up a great distinction, which is as we talk about a new set of applications. And we talked about this that create a definite create when you're there. Is that APP developers? If they understand the capabilities of the network, they can actually write an entirely new set of applications. Because you know, five g y fi six are better. If you understand EJ computing in the opportunity there, you know a networker will install a network that can host apse that makes edge computing riel. So there's another reason for the app developer a community to come together with the networkers. So when we talk about now, how does this help? Cisco is Well, first of all, it takes all of the networkers that are out there, and it insures that they're getting to that next level so that you're really fully using those capabilities and that worked, which can then accelerate business, you know. So it really is. The new capabilities are entirely different. Wayto look at networking that really do Tie and Dr Business On the other is the other part we're talking about is those APP developers that come in and write great applications can come in and now really be connected and actually use that whole network infrastructure and all its capabilities. So that really ties us to more kind of, you know, instead of a networker going in instead of going in and selling network kit and then figuring out the line of business things separately, you Khun, bring those applications into our ecosystem and into our offerings. So it's an integrated offering like here's a connected manufacturing offering that includes what you need to connect as well a CZ third party applications that are great for the manufacturing industry. And now you're looking at selling that whole solution >> and applications that we haven't even thought of a member in Barcelona walking into the i o. T Zone and seeing some programmable device from a police car on a camera. And, yes, some of these guys could just they're going to create things that we definite create, haven't even conceived, so you're creating sort of this new role. To me, it's like D B A You know, CC, it's now this new definite creator in a role that is going to have a lot of influence in the organization because they're driving value right there, going toe, bring people with them. People going to say, Oh, I want that. So now you think you're going to stand in Barcelona? The number of people that you've trained, I don't know, make many tens of thousands. I mean, where we have today with >> hundreds of thousands, wait half 1,000,000 5 100,000 Last year were at six >> 100,000. This was going 100,000 organic new members over the last year. So >> people here over half 1,000,000 now. >> Yeah. Yeah. So unbelievable. Yep, definitely So I know it's great. And just people are interested, right? So people are interested. People are learning, you know? And that's what makes it, you know, interesting to me is people are finding value in it, and they're coming. So s O. I think that, you know, kind of definite in the last five years has been kind of like an experiment, right? So it's just like, is the industry ready? Like do networkers really want to learn about software. What air? That we've been kind of prime ing it. And, you know, by now getting to this next level, you know, just the certifications. What we have learned from all of that is that it's really and that, you know, with the new capabilities in the network, we can really take our community and our bring new people into our community to make that opportunity really into Dr Business from the network. >> Everybody wants the code >> had they dio and some >> people >> are scared. Actually, some people are very scared. >> You mean intimidated, >> intimidated, intimidated. Yes. So there's the set of people who've come in early, right? And they're the ones who you've seen in the definite Zone. But everybody, of course, they start out scared. But then right after they get over that fear, they realize this really is a new future. And so then they start jumping in, and so it's both beer and then opportunity. >> Then they're on strike. That's what it's all about, Yang. And absolutely, I could do this for my business and >> absolutely, I would love to know the end that near future, how many different products and services and Maybe even companies have been created from the definite community for springing all these different Pittsburgh folks together. Imagine the impact >> it is. I mean, like, one really small things. You've been with us at our little definite create conference is we have something there that's called Camp Create, which is where they spend a week hacking, right? So and this It's kind of sometimes our most serious attendees because they're choosing Teo Code for the weak is what you know as well as to attend way. Didn't really add it all up yet. But what we found is there's about 25 to 30 people who attend. Met a bunch of them got promoted in that year. Wow. So in different ways, you know, not in ways that are necessarily connected but in their own ways, like in their company. This person got promoted to this to this one area. This other person, one person was a contractor. They got converted to a, you know, full time employee. So you know, we have to go and do the math on it. But what's amazing is that you know it just you know that bring that fills our hearts. >> It's organic too. Well, Susie, we Thank you so much for joining David. Me on the clean. You're going back with me tomorrow. And some guests. I'm looking forward to that. Excellent. Yes, Absolutely. More, More great stars. >> Your duel Co hosting a >> way. I didn't know that. No way. But I'll turn. I'll be the host is Well, I try something new. Way we're >> gonna have fun. I am looking forward to it. Thank you >> so much. And thank you for being with us in our whole vision of definite from the beginning. So thank you. >> It's been awesome. All right. We want to thank you for watching the Cube for David. Dante. I'm Lisa Martin. We will catch you right back with our last guest from Cisco Live in San Diego.

>> Live from San Diego, California It's the queue covering Sisqo Live US 2019 Tio by Cisco and its ecosystem. Barker's >> Welcome Back. The Cuba's Live at Cisco Live, San Diego, California That's your sunny San Diego. I'm Lisa Martin and my co hostess day Volante. Dave and I are gonna be talking about Baraki with Tony Carmichael, product manager A P I and developer platforms from San Francisco Muraki Tony, welcome. >> Yeah, Thank you. I'm super happy to be here. >> So you were in this really cool Muraki T shirt. I got that work and get one of those. >> We can get one >> for you for sure. Right. This is Muraki. Take over. Our here in the definite zone. This definite zone has been jam packed yesterday. All day Today, people are excited talking a little bit about what Muraki is. And let's talk about what the takeover isn't. What people are having the chance to learn right now. >> Sure. Yes. Oma Rocky, founded in two thousand six. I can't believe it's been over 10 years now. Way really started with the mission of simplifying technology, simplifying it, making it easy to manage and doing so through a cloud managed network. So that's really what Muraki was founded. And then, in 2012 Iraqi was acquired by Cisco. So we continue to grow, you know, triple digit, double digit growth every single year on, we've expanded the portfolio. Now we've got wireless way. Actually, just announced WiFi six capabilities. We got switching. We've got security appliances, we've got video cameras and then on top of all of that, we've got a platform to manage it so you can go in. And if you're in it, it's all about. Is it connected? Is it online? And if there's a problem solving it quickly, right And so that's why we're really here, a deb net and doing the take over because we're seeing this transition in the industry where you know, really is more about being able to just get the job done and work smart, not hard on. And a lot of times AP eyes and having a really simple a platform to do that is paramount, right? So that's what we're talking about here and the takeover. Just answer. The other question is on our here, where we just basically everything is Muraki, right? So we're doing training sessions were doing labs reading education and some fun, too. So reading social media and we've got beers. If you want to come up and have a beer with us as well, >> all right, hit the definite is on for that. >> So how does how does WiFi six effect, for example, what you guys are doing it. Muraki. >> Yeah, so that's a That's a really great question. So WiFi six means, you know, faster and more reliable, right? That is fundamentally what it's all about now. WiFi over the years has very quickly transitioned from, like, nice tohave. Teo, You know, you and I check into our hotel, and within seconds we want to be online talking to our family, right? So it's no longer best efforts must have, whether it's in a hospital, hotel or in office environment. WiFi six ads. You know a lot of new features and functionality, and this is true from Rocky for Cisco at large, and it's all about speed and reliability right now on the developer side. And this is a lot of what we're talking about here. A definite it also opens up completely new potential opportunities for developers. So if you think about, You know, when you go to a concert, for example, and you see a crowd of 30,000 people and they're doing things like lighting up lanyards the plumbing, right? The stuff making that tic is you know, it has to work at scale with 30,000 people or more, and that's all being delivered through WiFi technology. So it opens up not just the potential for us, maybe as as concertgoers, but for the developer being able to do really, really cool things for tech in real time. >> So you talked about a simplification, was kind of a mission of the company when it started, and it had some serious chops behind it. I think Sequoia Google was involved as well, right? So, anyway, were you able to our how have you affected complexity of security ableto Dr Simplification into that part of the stack? >> So that's a fantastic question. If you think about you know, this shift towards a cloud connected world not just for Muraki, but for for all devices, right, consumer ipads, iPhones and writhe thing that opens up from a security standpoint is that you have the ability from a zero day right, so you had a zero day vulnerability. You know, it gets reported to the vendor within seconds or minutes. You could roll out, uh, patch to that. Right, That is that is a very new kind of thing, right? And with Muraki, we've had a variety of vulnerabilities. We also work with the Talis T Mat Sisko who are, you know, they've got over 10 or 50 researchers worldwide that are finding these vulnerabilities proactively and again within, you know, certainly within a 24 hour period, because we've got that connectivity toe every single device around the globe. Customers now Khun rely on depend on us to get that patch out sometimes while they sleep right, which is really like it sounds nice. And it sounds great from a marketing standpoint, but it's really all right. We have retailers that, you know, they're running their business on this technology. They have to remain compliant. And any vulnerability like that, you've got to get it fixed right before it becomes a newsworthy, for example. >> So as networks have dramatically transformed changed as a cisco and the last you know, you can't name the number of years time we look at the demands of the network, the amount of data they mount. A video data being projected, you know, like 80% plus of data in 80 2022 is going to be video data. So in that construct of customers in any industry need to be able to get data from point A to point B across. You know, the proliferation of coyote devices edge core. How can Muraki be a facilitator of that network automation that's critical for businesses to do in order to be competitive? >> Yeah, so it's a fantastic question. I think it's something that's at the heart of what every I T operation is thinking about, right? You hear about, you know, digitization. What does that mean? It means supporting the business and whatever things, whatever they're trying to do. And a lot of times nowadays, it is video. It's being able to connect in real time with a team that's maybe working across the globe now to get right to your question. There's two things that that Muraki is delivering on that really enables it teams right to deliver on that promise or that really it's more an expectation, right? The first you know, we've got a serious of technologies, including rst one product. That a lot for you to really get the most efficient, effective use out of your win connectivity, right? So being able to bring in broadband, bringing whatever circuits you can get ahold of and then do you know application delivery that is just reliable in dependable Catskill? Thie. Other aspect to this is giving data and insights to the teams that are responsible, reliable for that delivery. And this is where ap isa Really, Really. You know, it's really at the heart of all of this because if you're operating more than, say, 50 sites, right, there's lots of beautiful ways that we can visualize this right, and we can, you know, add reports that give you top 10. But the thing is, depending on your business, depending on your industry, different things they're gonna matter. So this is where Iraqi is investing in an open platform and making it super easy to run system wide reports and queries on you know which sites were slow, which sites were fast, prioritizing the ones that really needs some love right? And giving data back to the teams that have those Big Harry questions that need to get answered. Whether it's you know, you're C suite that saying Are we out of the way or just a really proactive team? That's just trying to make sure that the employees experiences good. >> What about some of the cool tools you guys are doing? Like talking about them Iraqi camera? >> Oh, yeah. I mean, so the other thing I was thinking of when you asked about this was, you know, video as a delivery medium. Of course it's necessary when you're doing, you know, video conference saying and things like that. But when we look at, say, the Muraki M V, which is really our latest product innovation, it's really us kind of taking the architecture of, ah, typical videos, surveillance system and flipping on its head, making it really easy to deploy Really simple, no matter where in the world you are to connect and see that video footage right? The other thing we're learning, though, is that why do people watch video surveillance? Either You're responding to an incident, right? So someone tripped and fell. There was an incident. Someone stole someone or someone sold something, or you're just trying to understand behavioral patterns. So when it comes to video, it's not always about the raw footage. It's really about extracting what we often call like metadata, right? So them rocky envy Some of the really cool innovations happening on that product right now are giving customers the end state visualization. Whether that's show me all the people in real time in the in the frame, give me a count of how many people visited this frame in the last hour. Right? So imagine we have cameras all over. We want to know what those what those trends and peaks and valleys look like rate. That's actually what we're after. No one wants to sit there looking at a screen counting people s. So this is where we're starting to see this total shift in how video can be analyzed and used for business purposes >> are able to detect anomalies. You're basically using analytics. Okay. Show me when something changes. >> That's right. Right. And we've seen some incredibly cool things being built with our FBI. So we've got a cinema, a really large customer, cinemas all over. And they're doing these immersive experiences where they're using the cameras. A sensor on DH. There saying, OK, when there's more than a handful of people. So we've got kind of a crowding within the communal spaces of the cinema Changed the digital sign Ege, right? Make it a really immersive experience. Now, they didn't buy the cameras for that. They bought the cameras for security, right? But why not? Also, then two birds, one stone, right? Use that investment and use it as a data sensor. Feed that in and make it completely new experience for people in the environment. >> Well, I couldn't so I can see the use case to excuse me for for, like, security a large venue. Oh, yeah. Big time >> infected. Thank you de mode along that front >> easy. And Mandy >> dio definite create where there wasa like a stalker. Yeah, where there was, like, a soccer match. And they're showing this footage and asking everyone What did you see happen? You know, a few seconds and actually what they did was using Iraqi. They were able to zero in on a fight that was breaking out, alert the then use security team and dispatch them within a very short period of time. >> Yeah, and we've seen like there's amazing there's tons of use cases. But that's a great example where you've got large crowds really dynamic environment, and you're not again. You don't want to necessarily have to have folks just looking at that feed waiting for something to happen. You want an intelligence system that can tell you when something happens? Right? So we've seen a ton of really cool use cases being built on. We're gonna continue to invest in those open AP eyes so that our customer, you know, we can move at the speed of our customers, right? Because I'm a rocky like, ultimately, our mission is like, simple i t. There's different layers of simple, Like what matters to a customer is like getting what they need to get done. Done. Um, we want way. Want to really be ableto enable them to innovate quickly. Ap eyes really are the center of that. >> Yeah, and so talk a little bit more about your relationship with definite how you fit in to that on the symbiotic. You know, nature. Yeah, Iraqi and definite. >> I would love to. So we've been working with with Suzie and the and the definite team now for really, since the start of definite, and I think it's brilliant, right? Because Sisko were, of course, like from a networking standpoint, we're always at the forefront. But what we started to see early on and I certainly wasn't the visionary here was this transition from, you know, just just like your core. Quintessential networking tio starting toe like Bring together Your network stack with the ability is also right and rapidly developed applications. So that was kind of the, you know, the precipice of Like Bringing Together and founding Dev. Net. And we've been with definite sense, which which, you know, it's been exciting. It's also really influence where our direction right? Because it's a lot for us to see what our customers trying to dio, How are they trying to do it? And how can we, from the product side, enable that three FBI's but then work with Dev Net to actually bring, you know, bring That's a life. So we've got, you know, developer evangelists working with customers. We've got solution architects, working with customers, building incredibly cool things and then putting it back out into the open source community, building that community. I mean, that is really where we've had in a maze. Amazing relationship with definite rate that that has been huge. Like we've seen our adoption and usage just absolutely shoot through the roof. We're at 45,000,000 requests per day on DH. Straight up, like could have been done without >> having that visions. Amazing. We have Susie on in a minute. But I mean, I >> Why do you think >> other sort of traditional companies, you know in the computer business haven't created something similar? I mean, seems like Cisco has figured out Debs and traditional hardware companies haven't so >> It's a really good question, like at the end of the day, it's an investment, right? Like I think a lot of companies like they tend to be quite tactical. Um, and look at okay, like maybe here we are now and here's where we're going. But it's an investment, and customers really say OK, this is the thing that they're trying accomplish, and we're not going to keep it closed and closed source and try to develop intellectual property. We're going to enable and empower on ecosystem to do that. Now I think like you're quickly starting to see this trend, right? Like certainly I wouldn't say that Muraki or Cisco are the only ones that are doing this, which is this, you know, cultivation of technology partners that are building turnkey solutions for customers. You know, cultivation of customers and enabling them to be able to build. And you create things that perhaps Cisco might not even ever think about. But But that is a shift in mentality, I think right, and I think like we're starting to see this more in the industry. But I am proud to say that like we were right on that bleeding edge and now we're able to ride that wave. Iraqis also had the luxury of being cloud native for a cloud board. It's our technology has always been, you know, at a place where if we want to deploy or create a new a p i n point that provides new data like literally, the team behind me can take that from prototype to production to test it into a customer within weeks on. And that is in many cases, what we're doing. >> It seems to me looking kind of alluding to Dave's point from a Cisco overall perspective, a company that has been doing customer partner events for 30 years. What started this networker? We now notices go live a large organization. Large organizations are not historically known for pivoting quickly or necessarily being developer friendly to this. Seems to me what definite has generated in just five short years seems to be a competitive differentiator that Cisco should be leveraging because it's it's truly developer family. >> I could not agree more. I mean the and this goes right to the core of what, uh What I think has made us so successful, Which is this, you know, this idea that at the heart of everything we do, we have to think about not just the customer experience right, which is like, What does it look like toe by what does look like toe unbox? What does it look like to install and what his day to look like? But also, and very importantly, distinct track around thinking about developer experience, developer experience like when your first building AP eyes and things like it's easy to say. OK, this is what they need. This is what they want. But Cisco, and really definite more than anything, has gotten to the heart of way have to think about the way these AP eyes look, the way they shape of their responses, the data they contain, the ease of use, the scale at which they operate and how easy it is to actually build on that. Right? So that's where you're going to start seeing more and more of our kind of S, T K's and libraries and just a lot of like we just this week launched the automation exchange that is again right at the center of We're listening. And we're not just listening to the customers who are trying to deploy 4,000 sites in a in a month or two. Um, we're also listening to the developers and what the challenge is that they're facing, right? Um, I'd love to see more of this. I mean, we're seeing a huge amount of adoption across Cisco. Um, and I think that there's other you know, there's plenty about their tech companies, you know that are that are really, I think, just helping push this forward right. Adding momentum to it. >> Speaking of momentum in the Iraqi momentum's going that way. I >> mean, it's good. Yeah, I would agree with you. >> Well, Tony, it's been a pleasure having you on the program. Absolutely. Success. Were excited to talk to Susie next. And it's like this unlimited possibilities zone here. Thank you so much for your time. >> Absolutely thanks so much Happy to be here. >> Alright for David Dante, I am Lisa Martin. You're watching the Cube live from Cisco Live San Diego. Thanks for watching.

>> Live from San Diego, California It's the queue covering Sisqo live US 2019 Tio by Cisco and its ecosystem barters >> Welcome back to the cubes coverage of Day one of Sisqo Live from Sunny San Diego on Lisa Martin, my co hostess student. A man and Stuart are pleased to welcome a couple of guests from this Cisco platform and Solutions Group. We've got Barbara Half Li, senior director of Business development Barbeque. Great to have you nice to be here. And Matt Ferguson, director of product development. Matt, Welcome. >> Thank you. Nice to be here. >> So we appreciate you guys being here right at the start of happy hour here in San Diego. Thank you. Some our drinking water. Right wing quick. Just getting so, Barbara. So here we are at this's the 30th year Cisco's partner and customer, then a lot. A lot happens in 30 years. A lot of change here we are customers in every industry, living in this multi cloud hybrid world for many reasons. >> What are some >> of the things from the business perspective that you're hearing from customers? What are they looking to Sisko to do to help them traverse this new multi cloud world successfully. >> Yeah, well, one of the things that we hear customers tell us often is how doe I manage this landscape. Many people think of the cloud is just Oh, I've got a public cloud or oh, I'm gonna have my cloud on primp. But really, with the explosion of devices and I ot right, people want to know. How do we take that data from the edge from the edge? What do I do with that data? Do I put it up in a public cloud immediately? Do I bring it back to do some kind of analysis on that data? Is it goto a polo? Does it come to the branch doesn't go to the headquarters and that landscapes Very complex. So you look across that landscape and as customers of either proactively adopted the public cloud or had to adopt multiple clouds because of acquisitions they've made, this landscape just gets incredibly complex very, very quickly. So when people come to Cisco, they basically looking for a couple of things. Number one security. Because putting the security wrapper around all of that right, it becomes paramount. People lose their jobs if they're data isn't protected, so they want help with their security. They also want to know what's the best cost mix, right? How do I have the right options available to me? But the other thing they really want is speed of innovation. I mean, we hear this over and over and over. Uh, I talked to a bank the other day. 100 year old bank, right? You think 100 year old bank, um, speed of innovation may not be top of their priority, but absolutely. I walked in and they held up the phone and they said, Our competitors Aire delivering capabilities faster for the mobile user. And every time our competitors releases a new application or a new feature, I lose market share. So it isn't about cost savings anymore. It's about speed of innovation, even for 100 year old bank. When they come to Cisco, they want to know. Can you help secure this landscape? Can you give me speed of innovation? And then, of course, every cloud started the networking layer as well, Right? So what innovations is Cisco doing on the networking side? So these are some of the things that's customers come to Cisco and they ask us, what can you do for us and the help that they want? It comes back to innovation every time. >> Barbara. Actually, I've talked to some of those 100 year old Cos they need it more than ever, because that five year old bank doesn't have all the legacy and they're already moving is fast. But it's an interesting point. Matt. You know, we've been tracking community since the early days. This year, it finally feels like it's gotten to a certain maturity level, such that I've talked to a number of customers talking about how that is a lever for their digital transformation, how they're modernizing their application, pork portfolio and not just, you know, the, you know, making of the sausage of how this, you know, container orchestration, layers going toe, you know, do something that most people won't understand. It's that connection with the business kind of building up. What what robber says They're bring us inside a little bit more. You know the community's piece of that, >> Yeah, it's absolutely been tremendous to see the CNC F and Kume con absolutely just take off on the number of people that are attending. I think you been at ease as as a technology is really starting to hit its stride in the mainstream. It's a combination. I think of a number of factors. You have the developer community that's starting to really sort of embrace containers as they sort of re fact to their applications. So you have that going on, and then you have the ops persona or the people that actually have to manage and deploy the Cuban in these clusters that are starting to dive in and go waken. Take this on. We know what it means to actually manage a Cuban aunties cluster. The thing that what we're bringing, I think at Cisco is, ah, a curated staff. The opinionated stack, the ability to manage those clusters ability to actually deploy those clusters, whether it's on prime in the private in the private cloud, or leveraging the AP eyes that eight of us or Google or sure would publicly provide so that you can manage those clusters in the in the actual public's places. Well, so you have a combination of factors that are starting to come together. They're really sort of said, This is the opportunity that we're starting to see it happen right now. >> How would container ization looking at that example that Barber gave of the 100 year old bank needing to transform quickly? Otherwise, there there's so much competition, but not from your perspective. How what are some of the biggest advantage is that a legacy organization like 100 year old make is going to get by adopting containers. >> Yeah, so containers is one thing. So speed of innovation where they actually have to take their application. Asians, let's, for example, as a developer, you're have taken your monolithic applications re factor than into micro services. Now you have one piece of code turning into multiple different pieces of code in containers. Now what you have to do is you have to manage those containers, and that's where Cuban aunties comes in to be ableto orchestrate. Those containers in Google has really sort of offered this technology to the community, and that's where I think you know. You have the history of Google's, you know, operational sort of expertise, the open source ability to take uber Netease and then Sisko to sort of wrap around the lifecycle management of those containers so that you can not think about how, like the note operating system, the doctor run time, all the pieces that make up that stack and let the developers just focus on their code. And that's really what we're trying to do is enable the developers to focus on their code and not have, you know, on entire team of folks managing the cluster itself. >> So, Barbara, it's an open source community. There's a lot of partners involved. So what leads customers? Teo, turn to Sisko for these type of solutions. What differentiates them >> when you when you look at a company trying to do it on their own, I'm going to go do it is a service I'm gonna offer. Containers is a service right to do it on their own. Could take a year or more. I talked to a entertainment company the other day, and they had been working on trying to just define the requirements to do a container platform for a year. So if they could come to a company like Cisco and they can buy the container platform, we have as a sass offering, have it up and running in a matter of hours, which we have presidents of it running up in a couple of couple of hours and then delivering containers is a service to their constituents. It makes the team you're oh, right when you also look at how much it takes to curate that and then maintain it over time, the ability for us to actually consume the changes from the open source community curate that and release it is very fast. So from a nightie perspective, a nightie administrators perspective, you're able to take that offer it to the community, allow them to do development wherever they want to develop, whether it's in the public cloud, whether it's on from but maintain that, control it within the community, then you've got something right, and I mean, Matt could talk about that, too. But But then he'll agree. When we go to all the customers what our container pop firm does, how it leverages Coover Netease. How fast we give the updates out to our customers, and at the price point they are why we're talking about a month, two months. It is a pretty phenomenal opportunity for administrators to get something up and running an offering to their community very, very quickly. >> Yeah, No, you bring up some great points. They remember a couple of years ago when I talk to most customers, it's like, Well, what's your stack? Well, I pull these 35 different tools and I build all this stuff and I'm like, and I'm sorry, Don't you remember when we went to Cloud? It's about getting rid of that undifferentiated heavy lifting. Exactly why is this mission critical for your business to build and maintain this stack? And of course, the interest is for most customers out there. I want to consume it in platforms and from vendors that I trust so that I can focus on what's important in my business and drive the those business drivers. So it was a maturity thing for some of those early customers. So that Ari there, I mean, because Sisko, you've got your Cisco Container platform. You partner with the aid of Lewis's Googles. The world. Yeah, you know, Are we getting that point where customers shouldn't need to even think about that? That there's that communities and service measures and all that stuff in the >> middle of the number one goal is simplicity. And and what I would say with the container platform is that we are leveraging the speed of innovation that's occurring at the public cloud. So we're not taking a a curated stack from Cisco and putting it on the public cloud. We're leveraging the speed of innovation that that the public cloud provides. But at the same time, we're also taking that that cluster and we're putting it on crime into a private cloud. And I say Right now you're the point you're making is spot on, You know you don't necessarily in an ice tea shop with developers managing that entire stack from top to bottom. You know, why would you want to do that? And a recent quote that I heard recently was you either purchase or buy the product or you are the product, and I think that's a fascinating way to look at it because, you know, you could do that, you could curate it. You could absolutely, from top to bond curate the entire stock. But what typically happens that we're seeing from customers is well, um, organizations move on. They might not necessarily know what was built. They might be code that goes, gets older and expires, or you know gets out of dates. And so now you get stuck in an environment where your not terrified. But there's a nervousness, trepidation of going. I don't know, Let's not break it. If it ain't broke, don't fix it. And that's a lot of times what happens in these stacks. So I think we're absolutely with the CCP and the public how we're starting to actually get to that. >> So, Barbara, last question for you talking about the speed of innovation and when you were describing the massive fast R A Y customers can get by working with you guys from a container solution perspective, it's It's a no brainer as we look at some of the things that we know were coming. The wave of connectivity changes. Five. G WiFi sex. What excites you about how Cisco's story from a container platform perspective is going to change? Change as you start building and crisis that continued building technologies for these networks that are primarily wireless and incredibly fast. >> I think that's exciting for me is the way we approach the architecture, er way we're looking at certainly being more open, everything we do, building it with open AP eyes uh, and and looking across that Cisco stack knowing that at this moment in time, if you would've asked us five years ago Where are you? In cloud, Right? If you would've asked us 10 years ago, what are you going to do in Cloud? But at this moment in time to look at how we differentiate ourselves like I mentioned, every cloud started to the network. You've got to secure the entire infrastructure. You've gotta have connectivity between the clouds. Hence the CCP, the container platform, right. You have to have cloud management. You have to have cloud analytics way. Bring all of that together. So if a company has made investments and Cisco in the past, those those investments are going to come forward in this new multi cloud, multi tool man's domain landscape. And they can leverage those investments while they continue to invest with Cisco in innovations. And and that's what that's what really excites me. I think also just the world of a I and ML and big data And how when excites me is that developers Khun develop anywhere they can use all the great tools that are available. And I love the idea that the control is back in the hands of the I t administrator. From a compliance standpoint from a governance stand like we're bringing that control back into developers hands while giving the speed of innovation and the ability to develop anywhere back to the line of business in the developers. That combination is just really exciting at this moment in time. >> Awesome. And here we are in the definite zone. This is a massive community of over nearly 600,000. Strong, definite. So can you imagine all the innovation going on in this room behind us on day one? We'll we thank you both so much, Barbara, and not for joining stew and me on the A kid this afternoon. Lots of exciting things to come. Francisco or just the as I think, Chuck said this morning, were just getting started. >> We are just getting started. >> Absolutely. >> Guys are pleasure. Forced to mint a man, I'm Lisa Martin and you're watching The Cube from Cisco Live 2019

>> Live from San Diego, California It's the queue covering Sisqo Live US 2019 Tio by Cisco and its ecosystem. Barker's >> back to San Diego. Everybody watching the Cube, the leader and live tech coverage. My name is Dave Volante, and I'm with my co host, Steuben. Amanda, this is Day two for Sisqo. Live 2019. We're in the definite. So still. I was walking around earlier in the last interview, and I think I saw Ron Burgundy out there. Stay classy Sleeping Gow is here. He's the founder and CEO of Met Net Brain Technology's just outside of Boston. Thanks very much for coming on the Q. Thank you there. So you're very welcome. So I want to ask you, I always ask Founders passion for starting companies. Why did you start? >> Well, maybe tired of doing things, Emmanuel. Well, that's alongside the other side of Yes, I used Teo took exam called a C C. I a lot of folks doing here. I failed on my first try. There was a big blow to my eagle, so I decided that we're gonna create a softer help them the past. This is actually the genesis of nettle. I met a friend help people three better doing their network management. >> That's a great story. So tell us more about that brain. What do you guys all about? >> Sure, we're the industry. First chasing time. Little confirmations after our mission is to Democrat ties. Merrick Automation. Every engineer, every task. They should've started with automation before human being touched. This task, >> you know, way go back. Let's say, 10 years ago people were afraid of automation. You know, they thought I was going to take away their jobs. They steal and they still are. We'll talk about that. You get this and I want to ask you about the blockers. They were fearful they wanted the touch thing. But the reality is people talk about digital transformation. And it's really all about how you use data, how your leverage data. And you can't be spending your time doing all this stuff that doesn't add value to your business. You have to automate that and move up to more valuable test. But so people are still afraid of automation. Why, what's the blocker there? >> They have the right reason to be afraid. Because so many automation was created a once used exactly wass right. And then you have the cost ofthe tradition automation. You have the complexity to create in their dark automation. You guys realize that middle confirmation You cannot have little gotta measure only work on a portion of your little way. You have to walk on maturity if not all of your narrow right. So that's became very complex. Just like a You wanna a self driving car? 10 You can't go buy a Tesla a new car. You can drive on a song. But if you want to your Yoder Puta striving always song Richard feared it. That's a very complex Well, let's today, Netto. Condemnation had to deal with you. Had a deal with Marty Venna Technology Marty, years of technology. So people spent a lot of money return are very small. There's so they have a right to a fair afraid of them. But the challenges there is what's alternative >> way before you're there. So there, if I understand it, just playing back there, solving a very narrow problem, they do it once, maybe twice. Maybe a rudimentary example would be a script. Yeah, right, right. And then it breaks or it doesn't afford something else in the network changes, and it really doesn't affect that, right? >> Yeah. I mean, you know, I think back to money network engineers. It's like, Well, I'm sitting there, I've got all my keep knobs and I get everything done and they say, No, don't breathe on it because it's just the way I want it less. It can't be that doesn't scale. It doesn't respond to the business. I need to be able to, you know, respond fast what is needed. And things are changing in every environment. So it's something that I couldn't, as you know, a person or a team keep up with myself, and therefore I need to have more standardized components, and I need to have intelligence that can help me. >> Let's sit and let's >> s so we've laid out the generalized way that we've laid out the problem. What's what's the better approach? >> Well, give you looking out of the challenge today is you have to have Dave ups, which a lot of here they have not engineer know howto script and the mid off the engineer who know how little cooperates walk together. So there's a date, a part of it. There's a knowledge. A part of this too has to meet to create a narrow coordination and that Ned Ogata may have to be a scale. So the challenge traditional thoracotomy here, why is for short lie on if you're going down? Technical level is wise A terra, too many data and structure and the otherwise Our knowledge knowledge cannot be codified. So you have the knowledge sitting people's head, right, Eh Programa had to walk in with a narrow canyon near together. You make it a cost hire. You make it a very unskilled apple. So those are the challenge. So how fast Motor way have to do so neither brand for last 15 years You decide to look differently that we created some saying called operating system off total network and actually use this to manage over 1,000 of mental models technology. And he threw problem. You can't continually adding new savings into this problem. So the benefit of it is narrow. Canyon near anybody can create automation. They don't have to know how to writing a code. Right? And Deborah, who knows the code can also use this problem. All the people who are familiar with technology like and people they can integrate that never >> pray. Okay, so you have all this data I wish I could say is unstructured So he doesn't have any meaning. Data's plentiful insights aren't, uh And then you have this what I call tribal knowledge. Joe knows how to do it, but nobody else knows how to do it. So you're marrying those two. How are you doing that? Using machine intelligence and and iterating building models, can you get that's amore colors? Tow How you go about that? What's the secret sauce >> way? Took a hybrid approach. First call on you have to more than the entire network. With this we'll kind of operating system called on their own way have about 20 12,000 valuables modeling a device and that 12,000 valuable adults across your let's say 1,000 known there or there will be 12,000,000 valuables describing your medal. That's that's first. Zang on top of 12,000,000 valuables will be continually monitored. A slow aye aye, and the machine learning give something called a baseline data. But on top of it, the user, the human being will have the knowledge young what is considered normal what is considered abnormal. They can add their intelligence through something called excludable rumble on couple of this system, and their system now can be wrong at any time. Which talking about where somebody attacking you when that OK is un afford all you through a human being, all our task Now the automation can be wrong guessing time. So >> this the expert, the subject matter expert, the main expert that the person with the knowledge he or she can inject that neck knowledge into your system, and then it generates and improves overtime. That's right, >> and it always improve, and other people can open the hood. I can't continue improving. Tell it so the whole automation in the past, it was. Why is the writer wants only used once? Because it's a colossal? It's a script. You I you input and output just text. So it wasn't a designer with a company, has a motive behind it. So you do it, You beauty your model. You're writing a logical whizzing a same periods off, we decided. We think that's you. Cannot a scale that way. >> OK, so obviously you can stop Dave from inputting his lack of knowledge into the system with, you know, security control and access control. Yeah, but there must be a bell curve in terms of the quality of the knowledge that goes into the system. You know, Joe might be a you know, a superstar. And, you know, stew maybe doesn't know as much about it. No offense, too. Student. So good. So how do you sort of, you know, balance that out? Do you tryto reach an equilibrium or can you wait? Jos Knowledge more than Stu's knowledge. How does that work? >> So the idea that this automation platform has something called excludable Rambo like pseudo Rambo can sure and implacably improved by Sri source One is any near themselves, right? The otherwise by underlying engine. So way talk about a I and the machine learning we have is that we also have a loo engine way. Basically, adjusting that ourselves certainly is through Claverie Partner, for example, Sisko, who run many years of Qatar where they have a lot of no house. Let's attack that knowledge can be pushed to the user. We actually have a in our system that a partnership with Cisco attack South and those script can be wrong. slow. Never prayer without a using woman getting the benefit of without talking with attack. Getting the answer? >> Yes, I think you actually partially answered. The question I have is how do you make sure we don't automata bad process? Yeah. So And maybe talk a little bit about kind of the training process to your original. Why of the company is to make things easier. You know, What's the ramp up period for someone that gets in giving me a bit of a how many engineers you guys have >> worked with? The automatic Allied mission. Our mission statement of neda prayer is to Democrat ties. Network automation, you know, used to be network automation on ly the guru's guru to it. Right, Dave off. Send a satchel. And a young generation. My generation who used come, Ally, this is not us, right? This is the same, you know. But we believe nowadays, with the complicity of middle with a cloud, computing with a cybersecurity demand the alternative Genetic automation is just no longer viable. So way really put a lot of starting to it and say how we can put a network automation into everyone's hand. So the things we tell as three angle of it, while his other missions can be created by anyone, the second meaning they've ofthe net off. Anyone who know have knowledge on metal can create automation. Second piece of automation can lunched at any time. Somebody attacking you middle of the night. They don't tell you Automation can lunch to protect Theo, and they're always out. You don't have people the time of the charter. Automation can lunch the tax losses, so it's called a lunch. Any time certain want is can adapt to any work follow. You have trouble shooting. You have nettle changes. You have compliance, right? You have documentation workflow. The automation should be able to attack to any of this will clothe topping digression tomorrow. We have when service now. So there's a ticket. Human being shouldn't touches a ticket before automation has dies, she'll write. Is a human should come in and then use continually use automation. So >> So you talk about democratizing automation network automation. So it's so anybody who sees a manual process that's wasting time. I can sort of solve that problem is essentially what you're >> doing. That's what I did exactly what we >> know So is there, uh, is there a pattern emerging in terms of best practice in terms of how customers are adopting your technology? >> Yes. Now we see more animal customer creating This thing's almost like a club, the power user, and we haven't caught it. Normal user. They have knowledge in their heads. Pattern immunity is emergent. We saw. Is there now work proactively say, How can I put that knowledge into a set of excludable format so that I don't get escalate all the time, right? So that I can do the same and more meaningful to me that I be repeating the same scene 10 times a month? Right? And I should want it my way. Caught a shift to the left a little while doing level to the machine doing the Level one task level two. Level three are doing more meaningful sex. >> How different is what you're doing it net brain from what others are doing in the marketplace. What's the differentiation? How do you compete? >> Yeah, Little got 1,000,000 so far has being a piecemeal, I think, a fragment. It's things that has done typical in a sweeping cracker. Why is wholesale Hardaway approach you replace the hardware was esti N S P. Where's d? Let there's automation Capitol Building Fifth, I caught a Tesla approached by a Tesla, and you can drive and a self driving. The second approaches softer approach is as well. We are leading build a model of your partner or apply machine learning and statistics and was behind but also more importantly, open architecture. Allow a human being to put their intelligence into this. Let's second approach and insert approaches. Actually service little outsourcer take you, help you We're moving way or walk alone in the cloud because there's a paid automation there, right so way are focusing on the middle portion of it. And the landscaper is really where we have over 2,000 identifies customer and they're automating. This is not a just wall twice a week, but 1,000 times a day. We really excited that the automation in that escape scale is transforming how metal and is being managed and enable things like collaboration. But I used to be people from here. People from offshore couldn't walk together because knowledge, data and knowledge is hard to communicate with automation. We see collaboration is happening more collaboration happening. So we've >> been talking about automation in the network for my entire career. Feels like the promise has been there for decades. That site feels like over the last couple of years, we've really seen automation. Not just a networking, but we've been covering a lot like the robotic process automation. All the different pieces of it are seeing automation. Bring in, gives a little bit look forward. What? What do you predict is gonna happen with automation in I t over the next couple of years? A >> future that's great Way have a cloud computing. We have cyber security. We have the share of scale middle driving the network automation to the front and center as a solution. And my prediction in the next five years probably surrounded one izing automation gonna be ubiquitous. Gonna be everywhere. No human being should touch a ticket without automation through the first task. First right second way. Believe things called a collaborative nature of automation will be happy. The other was a local. Automation is following the packet from one narrow kennedy to the other entity. Example would be your manager service provider and the price they collaborated. Manager Nettle common little But when there's something wrong we don't know each part Which part? I have issues so automation define it by one entity Could it be wrong Across multiple So is provider like cloud provider also come Automation can be initiated by the Enterprise Client way also see the hado A vendor like Cisco and their customer has collaborated Automation happening So next five years will be very interesting The Manu away to manage and operate near Oca will be finally go away >> Last question Give us the business update You mentioned 2,000 customers You're hundreds of employees Any other business metrics you Khun, you can share with us Where do you want to take this company >> way really wanted behind every enterprise. Well, Misha is a Democrat. Eyes network automation way Looking at it in the next five years our business in a girl 10 times. >> Well, good luck. Thank you. Thanks very much for coming on the queue of a great story. Thank you. Thank you for the congratulations For all your success. Think Keep right! Everybody stew and I will be back. Lisa Martin as well as here with an X guest Live from Cisco Live 2019 in San Diego. You watching the cube right back

>> live from Washington, D. C. It's the Cube covering a ws public sector summit by Amazon Web services. >> Welcome back, everyone to the cubes Live coverage of a ws public sector Here in our nation's capital Washington D. C. I'm your host Rebecca. Night hosting alongside of John Farrier. Always a pleasure being with you. >> So good to see you again. >> And we're joined by first time Cube guest Brett MacMillan. He is the GM ground station. Eight of us. Thanks so much for coming on >> the road to be here. Thank you. >> So why don't you start by telling our viewers a little bit about ground station? What? It is one of us. >> You're first of all really excited to be here at this conference yesterday we had our second annual Earth Science Day. Last year was really successful, and we're finding a huge amount of interest around a space and space primarily tto help save the earth. And so >> eight of >> us came out with the solution, and we made it generally available last month called Ground Station. And if you think back about 15 years ago, before the commercial cloud came out, uh, you had to do for a data center. You Hey, either had to buy the data center. You had to do a long term lease. And then >> we >> came out with the commercial cloud. And from that point forward, there was a tremendous number of innovations. That movie came out of that. I don't think any of us back then could have predicted things like Pin arrests O R. Spotify Or or that Netflix would have gone from shipping your DVDs to be in the online streaming company and all those innovations happening, we think that we're at the beginning of that stage of satellite industry. So what ground station is is It's a service that you can use like any other cloud service. Just pay for what you used on demand. You can scale up you, Khun scale down. And we think that we're in the early stages of opening up innovations in this >> industry >> and its satellite specific. So it's a satellite services of connectivity. How how's it work? What's that >> s what happened to you. You would have a you just go into the eight of us counsel on you schedule a contact. And most of these early use cases there for our low earth orbit. Satellites are medium earth orbit satellites, and we have deployed these satellite antennas. And what's really important about this is we put them right next to our data centers or availability zones. So now you're getting the entire power of the cloud. And so what happens is you would schedule contact and either up Linker downlink your data during that contact period. And we just charge per per minute. And >> so it's like the two was servers and still has three. With storage and thie used. Case wasn't solved. The provisioning problem. So you guys are doing it for up Lincoln down Lincoln to satellite usage and data over satellite. Pretty >> direct. Correct. And so And the other thing that's really nice about it is just like the cloud would announce enable people to go global and minutes ground station allowed you to go global also. So, traditionally, what would happen if you would buy a satellite antenna or you'd Lisa Sal? I'd intended somewhere in the world and you're only catching so many passes of those satellites. We are deploying these at our data centers through out the world, and so you're able to at a very low cost. Now touch these passes of the sound lights. >> You know, Brett, Rebekah and I were talking on the intro around the role of technology. How it's causing a lot of change. You mentioned that window of 10 years where, before YouTube, after YouTube, all these new services came on. Think about it. Those didn't exist around before. Two thousand four time frame. Roughly two thousand 10 2 4 2 4 to 5. Then the mobile revolution hit. Similar wave is coming into government and seeing it. Amazon Webster Public Sector Summit is our fourth year. It gets bigger. The inclusion of space is a tell sign of commercialization of some of the tech coming in infiltrating process, change within government and use cases. So I would agree with you that that's relevant. >> Yeah, And >> next level is what? What was that window? What's gonna happen that 10 year? >> You don't change? It is hard to predict, but we know from our past experience on what we've done in the cloud. We know that when you remove the undifferentiated heavy lifting like buying servers are doing networks and things like that. It frees people up to do innovations on DH And when you look at what's happening in the satellite industry, virtually every industry, every person can benefit from a better understanding of this earth and from satellite imagery and satellite sensing. And so, if you start moving forward with that and you ask what can happen, we've got governments throughout the world that are very concerned about deforestation. And so, for example, today they find out 54 station after the trees are gone. And what if you could instead, for a very low cost, download pictures of satellite images and get it in more of a really time type basis? Or get it in that same hour that, uh, sound like took the picture. Now what you could do is catch the deforestation when the boulders air show up, not after the trees went down, so >> get in front of it. Used the data is a data business just about other use cases, because again, early adopters are easily the developers that are hungry for the resource. We saw that with cloud to industry, I mentioned now those service thousands and thousands of new services a year from a baby s jazz. He loves to talk about that at reinvent, and it's pretty impressive. But the early days was developers. They were the ones who have the value. They were thirsty for the resource. What are the sum of that resource? Is what's the low hanging fruit coming in for ground station that you could share that tell sign for >> where it's going? Interest not only for the his new developers in these new things, but large, established sound like companies are very interested in that, because when I was talking about earlier, you can cover areas with our service in ways that were very expensive to do. Like until you Ground Station would have been a little hard for us to roll out, had we not first on eight of us if you didn't first have things like Ace two and three and your ways of of storing your data or our petabytes scale worldwide network. And so when you look at that, you're able to get multiple different organizations doing some really cool things. We're in partnership with Cal Poly, Cal Poly and Cal Poly's been in the space industry for a long time. Back in 1999 they were one of the inventors of original Cube sat, and today what they're doing is they have this STDs, Sally Data Solutions service on. It's an initiative that they're doing and they did a hackathon. And when you look at all the areas that could benefit from from space and satellite tourists, all kinds of things pop up. So, for example, if your cattle rancher and you have a very large area, sometimes cat cat will get stuck in an area like a canyon or something. You don't find out about it. It's too. It's too late. So Cal Poly did this hackathon on DH. What they came up with is, it's very inexpensive now to put a I ot device on it on the cows on with the ground station. You can now download that information you can communicate to a satellite, and now we can find out how where those cows are and get them if they're in a dangerous situation. I >> think the eye OT impact is going to be huge. Rebecca, think about what we talked about around Coyote. I ot is the edge of the network, but there's no networks, not flat. It's in space. The earth is round right, so You know, it's kind of like a Christopher Columbus moment where if you have the data, all you need power and connectivity. So battery power is getting stronger every day. Long life batteries. But the connectivity with ground station literally makes a new eye ot surface area of the earth. Absolutely. I mean, that's pretty groundbreaking. >> This is a really exciting time to be in the space industry. A couple things are driving it. One is that the capabilities that were able to put up in space for the same amount of weight and the same amount of payload is increasing dramatically. The only thing that's happening is that the cost for lift the cost to put satellites and and orbit is dropping dramatically. And so what's happening with those two things is were able to get a lot more organisations putting satellites up there. And what's turning out is that there's a tremendous number of images and sensing capabilities. It's coming down actually more than the humans are able to analyze. And that's where the cloud comes in is that you take and you download this information and then you start using things like machine learning and artificial intelligence and you can see anomalies and point them out to the humans and say, for example, these balls are just showed up. Maybe we should go take a look at that. >> You know, imagery has always been a hot satellite thing. You see Google Earth map three D mapping is getting better. How is that playing into it? Is that a use case for you guys? I mean, you talk about the impact. Is that something we all relate to >> you and I would submit that we are in the early stages of that. It's amazing what we can do with their damaging today. And everybody on their phones get Google maps and all the other things that are out there. But we're in early stages of what we could do with that. So some areas that we're looking at very closely. So, for example, during the California wildfires last year, NASA worked on something to help out the people on the ground. You know, with ground station, what you'll be able to do is do more downloads and get more information than a more real time basis, and you'll actually be able to look at this and say the wildfires are happening in these areas and help the citizens with escape routes and help them understand things that were actually hard to determine from the ground. And so we're looking at this for natural disasters as well as just Data Day solutions. >> It's such an exciting time, and you and your pointing at so many different use cases that have a lot of potential to really be game changers. What keeps you up at night about this, though? I mean, I think that they're as we know, there's a lot of unintended consequences that comes with these new technologies and particularly explosion of these new technologies. What are what are your worries? What what is the future perils that you see? >> So So we definitely are working with these agencies of the federal government and commercial things on making sure that you can sit. You're the data. But again, that was one of the benefits of starting with a ws. We started with security being a primary of part of what we did. And so when when you have ground station, you do a satellite uplink for downlink, and then you immediately tell it where in the world you want the data to be stored. So, for example, we could download, Let's say, in another part of the world, and then you can bring it back to the nine states and store it in your we call a virtual private cloud. It's a way for our customers to be able to control their environment securely. And so we spent a lot of time explain to people how they could do that and how they could do it securely. And so, uh, well, it doesn't keep me awake at night, But we spend a tremendous amount of time working with these organisations, making sure that they are using best practices when they're using our solution. Right? >> Talk about the challenges you mentioned, storing the securely role of policy. We're living in a world now where the confluence of policy science tech people are all kind of exploding and studio innovation but also meet challenges. What are some of the things that you guys are doing? Obeys the bar improving? I mean, I'll say there's early days, so you're seeing areas to improve. What if some of the areas that you're improving on that are being worked on now on impact >> So you mentioned policy side of it. What I'd like Teo say is any time there's a new technology that comes out way. Have to do some catching up from, You know, the policy, the regulator point in front of you right now because the satellite industry is moving so fast. Um, there's a scale issues on. So governments throughout the world are looking at the number of satellites they're going up in, the number of communications are happening, and they're working with that scale on Andi. I I'm very proud to say that they're reacting. They were acting fairly quickly on DH. That's one of the areas that I think we're going to see more on is as this industry evolves, having things like having antennas insert and antennas and satellite certified quickly is one of the things that we need to talk. >> Some base infrastructure challenges mean Consider space kind of infrastructure. At this point, it plenty of room up there currently, but can envision a day with satellites, zillion satellites up there at some point. But that gets set up first. You're saying the posture. The government is pro innovation in this area. >> Oh, you're wasting a lot of interest in that way. We launched ground station governments both here in this country as well as throughout the world, very interested in this on DH. They see the potential on being able to make the satellite's on satellite imagery and detection available. And it's not just for those largest organizations like the governments. But it's also when you commercialize this and what we've made it so that small, medium sized businesses now, Khun, get into this business and do innovative things. >> Question. I want to ask. You know, we're tight on time, Rebecca, but we'll get this out. In your opinion. What? What do you think the modernization of public policy governments means? Because the paint on your definition, what modernization is This seems to be the focus of this conference here, a ws re public sector summit. This is the conversation we're having in other agencies. They want to modernize. >> What does that mean to you? It takes on many things. Many perspectives. What? What I find a lot is modernizations is making helping your workers be more productive. And so we do this with a number of different ways. So when you look at ground station. Really? Benefit of it isn't. Can I get the image? Can I get the data? But how can I do something with it? And so when you start applying machine learning artificial intelligence now you can put a point toe anomalies that are happening. And now you can have the people really focus on the anomalies and not look at a lot of pictures. They're exactly the same. So when you look at a modernization, I think it's some economists with How do we make the workforce that's in place more productive >> and find those missing cows? It's Fred McMillan. Thank you so much for coming on the Q. Thank >> you. It was a pleasure. We've >> got a lot of great mark. We got many more gas. Got Teresa Carlson. Jay Carney? >> Yeah. Yeah. General Keith Alexander, About how date is being used in the military. We got ground station connectivity. I really think this is a great opportunity for io. T wait to see how it progresses. >> Excellent. Thank you. >> Becca. Knight for John Furrier. Stay tuned to the Cube.

>> Live from San Diego, California It's the queue covering Sisqo Live US 2019 Tio by Cisco and its ecosystem barkers. >> Welcome back to the cubes Coverage of Day One of Sisqo Live from Sunny San Diego on Lisa Martin, my co hostess, student, a Man and Stewart Air. Pleased to welcome a couple of guests from this Cisco platform in Solutions Group, We've got Barbara Half Li, senior director of Business development Barbeque. Great to Have You Iced Beer and Matt Ferguson, director of product development. Matt, Welcome. >> Thank you. Nice to be here. >> So we appreciate you guys being here right at the start of happy hour here in San Diego. Thank you. Some our drinking water. Right wing quick. Just getting so, Barbara. So here we are at this's the 30th year Cisco's partner and customer, then a lot. A lot happens in 30 years. A lot of change here we are customers in every industry, living in this multi cloud hybrid world for many reasons. >> What are some >> of the things from the business perspective that you're hearing from customers? What are they looking to Sisko to do to help them traverse this new multi cloud world successfully. >> Yeah, well, one of the things that we hear customers tell us often is how doe I manage this landscape. Many people think of the cloud is just Oh, I've got a public cloud or oh, I'm gonna have my cloud on primp. But really, with the explosion of devices and I ot right, people want to know. How do we take that data from the edge from the edge? What do I do with that data? Do I put it up in a public cloud immediately? Do I bring it back to do some kind of analysis on that data? Is it goto a polo? Does it come to the branch doesn't go to the headquarters and that lance games very complex. So you look across that landscape and as customers of either proactively adopted the public cloud or had to adopt multiple clouds because of acquisitions, they've made this lands. Skip just gets incredibly complex very, very quickly. So when people come to Cisco, they basically looking for a couple of things. Number one security. Because putting the security wrapper around all of that right, it becomes paramount. People lose their jobs if they're data isn't protected, so they want help with their security. They also want to know what's the best cost mix, right? How do I have the right options available to me? But the other thing they really want is speed of innovation. I mean, we hear this over and over and over. I talked to a bank the other day. 100 year old bank, right? You think 100 year old bank, um, speed of innovation may not be top of their priority, but absolutely. I walked in and they held up the phone and they said, Our competitors Aire delivering capabilities faster for the mobile user. And every time our competitors releases a new application or a new feature, I lose market share. So it isn't about cost savings anymore. It's about speed of innovation, even for 100 year old bank. When they come to Cisco, they want to know, Can you help secure this landscape? Can you give me speed of innovation? And then, of course, every cloud started the networking layer as well, right? So what innovation Cisco doing on the networking site? So these are some of the things that's customers come to Cisco and they ask us, what can you do for us and the help that they want? It comes back to innovation every time. >> Barbara. Actually, I've talked to some of those homes year old cos they need it more than ever, because that five year old bank doesn't have all the legacy and they're already moving is fast. But it's an interesting point. Matt. You know, we've been tracking community since the early days. This year, it finally feels like it's gotten to a certain maturity level, such that I've talked to a number of customers talking about how that is a lever for their digital transformation, how they're modernizing their application for portfolio and not just, you know, the, you know, making of the sausage of how this, you know, container orchestration, layers going toe, you know, do something that most people won't understand. It's that connection with the business kind of building up. What what? Barber says. They're bring us inside a little bit more. You know the community's piece of that, >> Yeah, it's absolutely been tremendous to see the CNC F and Kume con absolutely just take off on the number of people that are attending. I think humanity's as as a technology is really starting to hit its stride in the mainstream. It's a combination. I think of a number of factors. You have the developer community that's starting to really sort of embrace containers as they sort of re fact to their applications. So you have that going on, and then you have the ops persona or the people that actually have to manage and deploy the Cuban in these clusters that are starting to dive in and go waken. Take this on. We know what it means to actually manage a Cuban aunties cluster. The thing that what we're bringing, I think at Cisco is, ah, a curated staff. The opinionated stack, the ability to manage those clusters ability to actually deploy those clusters, whether it's on prime in the private in the private cloud, or leveraging the AP eyes that eight of us or Google or azure would publicly provide so that you can manage those clusters in the in the actual public's places. Well, so you have a combination of factors that are starting to come together. They're really sort of said, This is the opportunity, and we're starting to see it happen right now, >> how would container ization looking at that example, that Barber gave up 100 year old bank needing to transform quickly. Otherwise, there there's so much competition, but not from your perspective. How what are some of the biggest advantage is that a legacy organization like 100 year old make is going to get by adopting containers. >> Yeah, so containers is one thing. So speed of innovation where they actually have to take their application. Shins. Let's, for example, as a developer, you're have taken your monolithic applications re factor than into micro services. Now you have one piece of code turning into multiple different pieces of code in containers. Now what you have to do is you have to manage those containers, and that's where Cuban aunties comes in to be ableto orchestrate. Those containers in Google has really sort of offered this technology to the community, and that's where I think you know. You have the history of Google's, you know, operational sort of expertise, the open source ability to take uber Netease and then Sisko to sort of wrap around the lifecycle management of those containers so that you can not think about how, like note operating system, the doctor run time, all the pieces that make up that stack and let the developers just focus on their code. And that's really what we're trying to do is enable the developers to focus on their code and not have, you know, on entire team of folks managing the cluster itself. >> So, Barbara, it's an open source community. There's a lot of partners involved. So what leads customers? Teo, turn to Sisko for these type of solutions. What differentiates them >> when you when you look at a company trying to do it on their own, I'm going to go do it is a service I'm gonna offer. Containers is a service right to do it on their own. Could take a year or more. I talked to a entertainment company the other day, and they had been working on trying to just define the requirements to do a container platform for a year. So if they could come to a company like Cisco and they can buy the container platform, we have as a sass offering, have it up and running in a matter of hours, which we have presidents of it running up in a couple of couple of dollars and then delivering containers is a service to their constituents. It makes the team a hero, right when you also look at how much it takes to curate that and then maintain it over time, the ability for us to actually consume the changes from the open source community curate that and release it is very fast. So from a nightie perspective, a nightie administrators perspective, you're able to take that offer it to the community, allow them to do development wherever they want to develop, whether it's in the public cloud, whether it's on from but maintain that, control it within the community, then you've got something right, and I mean, that could talk about that, too. But but then he'll agree. When we go to all the customers what our container pop firm does, how it leverages Cooper Netease. How fast we give the updates out to our customers and at the price point, the r o. Why we're talking about a month, two months. It is a pretty phenomenal opportunity for administrators to get something up and running an offering to their community very, very quickly. >> Yeah, no, you bring up some great points. They remember a couple of years ago. When I talk to most customers, it's like, Well, what's your stack? Well, I pull these 35 different tools and I build all this stuff down like and I'm sorry, Don't you remember when we went to Cloud? It's about getting rid of that undifferentiated heavy lifting. Exactly why is this mission critical for your business to build and maintain this stack? And of course, the interest is for most customers out there. I want to consume it in platforms and from vendors that I trust so that I can focus on what's important in my business and drive the those business drivers. So it was a maturity thing for some of those early customers. So that Ari there, I mean, because Sisko, you've got your Cisco Container platform. You partner with the aid of Lewis's Googles. The world. Yeah, you know, Are we getting that point where customers shouldn't need to even think about that? That there's that communities and service measures and all that stuff in the >> middle of the number one goal is simplicity. And and what I would say with the container platform is that we are leveraging the speed of innovation that's occurring at the public cloud. So we're not taking a a curated stack from Cisco and putting it on the public cloud. We're leveraging the speed of innovation that that the public cloud provides. But at the same time, we're also taking that that cluster and we're putting it on prime into a private cloud. And I say Right now you're the point you're making is spot on, You know you don't necessarily in an ice tea shop with developers managing that entire stack from top to bottom, you know, why would you want to do that? And a recent quote that I heard recently was your either purchase or buy the product or you are the product, and I think that's a fascinating way to look at it because, you know, you could do that, you could curate it. You could absolutely, from top to bond curate the entire stock. But what typically happens that we're seeing from customers is well, organisations move on. They might not necessarily know what was built. They might be code that goes, gets older and expires or, you know, gets out of dates. And so now you get stuck in an environment where your not terrified. But there's a nervousness, trepidation of going. I don't know, Let's not break it. If it ain't broke, don't fix it. And that's a lot of times what happens in these stacks. So I think we're absolutely with The CCP and the public file were starting to actually get to that >> barber last question for you talking about the speed of innovation and when you were describing the massively fast R a y that customers can get by working with you guys from the container solution perspective, it's It's a no brainer because we look at some of the things that we know were coming. The wave of connectivity changes. Five. G. WiFi sex. What excites you about how Cisco's story from a container platform perspective is gonna change? Change as you start building and crisis that continued building technologies for these networks that are primarily wireless and incredibly fast. >> I think that's exciting for me is the way we approach the architecture, er way we're looking at certainly being more open. Everything we do, building it with open AP eyes, uh, and and looking across that Francisco stack knowing that at this moment in time, If you would've asked us five years ago Where are you? In cloud, right? If you would've asked us 10 years ago, what are you going to do in cloud? But at this moment in time to look at how we differentiate ourselves Like I mentioned, every cloud started to the network. You've got to secure the entire infrastructure. You've gotta have connectivity between the clouds. Hence the CCP, the container platform, right. You have to have cloud management. You have to have cloud analytics way. Bring all of that together. So if a company has made investments and Cisco in the past, those those investments are going to come forward in this new multi cloud, multi tool man domain landscape. And they can leverage those investments while they continue to invest with Cisco in innovations. And And that's what That's what really excites me. I think also just the world of a I and ML and big data. And how when excites me is that developers Khun develop anywhere they can use all the great tools that are available. And I love the idea that the control is back in the hands of the I T administrator from a compliance standpoint from a governance stand like we're bringing that control back into developers hands while giving the speed of innovation and the ability to develop anywhere back to the line of business in the developers. That combination is just really exciting at this moment in time. >> Awesome. And here we are in the definite zone. This is a massive community of over nearly 600,000. Strong, definite. So imagine all the innovation going on in this room behind us on day one. We'll we thank you both so much, Barbara, and not for joining stew and me on the kid this afternoon. Lots of exciting things to come. Francisco or just the as I think, Chuck said this morning, were just getting started. >> We are just getting started. >> Absolutely. >> Guys are pleasure. Forced to mint a man, I'm Lisa Martin and you're watching The Cube from Cisco Live 2019

>> Live from San Diego, California It's the queue covering Sisqo Live US 2019 Tio by Cisco and its ecosystem. Barker's >> Welcome Back to San Diego. Everybody watching the Cube, the leader in live tech coverage. This day. One of our coverage of Sisqo Live 2019 from San Diego. I'm Dave a lot with my co host to minimum. Lisa Martin is also here. Kip Compton is the senior vice president of Cisco's Cloud Platform and Solutions, and he's joined by Fabio Gori was the senior director of Cloud Solutions Marketing. Gentlemen, thanks so much for coming on the Cube. >> Thanks. Great to be here having us. >> You're very welcome, Fabio. So, Kip, Let's start with you. I want to start with a customer perspective. People are transforming. Cloud is part of that innovation cocktail, if you will. Absolutely. How would you summarize your customers? Cloud strategies? >> Well, I mean, in one word, I'd say Multi cloud, and it's what I've been saying for some time. Is Custer's air really expanding into the cloud and it really expanding into multiple clouds? And what's driving that is the need to take advantage of the innovation in the economics that are offered in the various clouds, and we sit like to say that they're expanding into the cloud because for the vast majority, their coast of our coasters, they have data centers. They're going to continue to have data centers. Nothing's going to keep running in those data centers now. What's happening is they thought it would be easy to start with everyone here. CEO Chuck likes to talk about, however, and thought they just moved to the cloud like moving to another neighborhood. Everything would be great. Well, when they're multiple clouds, you leaving some stuff on him. All of a sudden, what was supposed to be simple and easy becomes quite complex. >> Yeah, I've often said Well, multi club was kind of a symptom of multi vendor. But what you're saying is, essentially, it's it's becoming horses for courses, the workload matching the workload with the best cloud to solve that problem. >> I think it's a feature not above. I think it's here to stay. >> So how is that informing your strategy is Cisco? >> Well, you know, we're very customer responsive, and we see this problem and we look at how we can solve it and what customs have told us is that they want access to the different innovation in these different clouds and the different economic offers in each of these clouds. But they want to do it with less complexity, and they want to do it with less friction. And there's a bunch of areas where they're not looking for innovation. They don't need things work differently in networking. They want one way for networking to work across the multiple clouds and, frankly, to integrate with their own primus. Well. Likewise, for Security. A lot of Custer's air a little freaked out by the idea that there be different security regimes in every cloud that they use and maybe even different than what they already have on him. So they want that to be connected and to work management an application lifecycle. They're worried about that. They're like they don't want it to be different in every single cloud. A map Dynamics is a great example of an asset here. We got strong feedback for our customers that they needed to be able to measure the application performance in a common way across the environments. When imagine going to your CEO and talking about the performance of applications and having different metrics. 2,000,000,000 where it's hosted. It doesn't make any sense in terms of getting business insights. So I've dynamics is another example of something that Custer's one across all of that. So we really see Cisco's role is bringing all of those common capabilities and really reducing the complexity and friction of multi Cobb, enabling our customers to really take the most advantage possible. Multiple cloud. >> So Fabio kept talked about how moving to cloud is a little bit more complex than moving house from one neighborhood to the other. What are some of the key challenges that you guys are seeing? And how specifically is Cisco helping to ameliorate some of those challenges? >> Well, there are some challenges that are squarely in the camp where we can help. Others are related, and probably they're the toughest in clouds to fundamentally acquisition of talent. Right way can help with our custom off course with our partner ecosystem in this case, but a lot of that is really the culture of the company needs to change, right? We keep talking about develops way, keep talking about what does he mean operating this infrastructure in the cloud. It's a whole different ballgame, right? It's a continues integration, continues. Development is actually moving toe agile, kind of softer. The album models. And, you know, I very often do the analogy or what we've seen a few years ago in the data center space where we so actually, the end off the super specialization, like people on Lino in storage, all innit, working on ly computing. And then we saw the rise of people fundamentally expert in in the entire stack. We're seeing the same in the cloud with the rise of the Cloud Architect. These guys now are the ones they're behind building Cloud Centre of excellence. The issue. If you want guidance, where's the control remains into the other team's right. But this is very, very important. So it's overcoming, overcoming the talent gap and knowing how to deal with that on the bottom of that on the other side, so you get a free economy is technology challenges. For instance, embracing Q Burnett is becomes an embracing open source is a big, big challenge, right? You've gotta be able to master this kind of science if you want and trusting partners like, for instance, ourselves and others that will give you a curated versions of the softer image in life. Very often do customer meetings, and I ask how many how many tools to use in production for your Cuban Embassy plantation? And the answer ranges from 20 to 25. It's crazy, right? So imagine if 12 or three of these stools go away. What are you going to do? So you know, it's it's a whole different ball game really going to go into this kind of world. So Kip, we understand >> today, customers are multi cloud and future. It's going to be multi cloud. Think So. >> How do we make >> sure that multi cloud doesn't become least Domine, Denominator Cloud? Or, you know, you really say All I have is this combination of a bunch of pieces like the old multi vendor. How does multi cloud become more powerful than just the sum of its components? Is a good question, and we've really, I mean, way support a lot of different ways of accessing a cloud, Francisco, because we have such a broad Custer base and our goal is really to support our customers. However, they want to work. But we have made a bet in terms of avoiding the lowest common denominator on DH. Some people look ATT, accessing multiple clouds as sort of laying down one software platform and writing their software to one set of AP eyes that they didn't somehow implement in every cloud. And I think that does tend to get you to lowest common denominator because, you know, if you want to be on the Alexis Smart speaker, you have to be on the Lambda Service at a job. Yes, that's it. It doesn't exist anywhere else. And so if you're trying to create a common layer across so your clouds and that's your approach, you have to give up unique capabilities like that. And almost every consumer brand wants to be our needs to be on that election. Smart speaker. So we actually see it is more taking the functions that are not points of innovation, reducing the friction and leaving our customers with the time and energy to focus on taking advantage of their unique capabilities. And Fabio, you're partnering at Cisco with a number of their providers out there. Where are we with the maturity of all this? We were at the Cube con show and you know you're right. There's a lot of different tools. Simple is not what we're discussing, mostly out that show. So what do we solve today? And what kind of things does Cisco and its partners look to be solving kind of in the next 6 to 12 months? >> Partner? Partnering with this big players is absolutely a company priority for us, for Cisco, and one thing that's important is you, said multi vendor at the beginning. That was an interesting common, because if you think about it, multiple out is really business need, right? You want a hardness, innovation wherever it comes from. But then when you work with a specific provider in your reach, critical mass you want tohave integrations with this with this different providers, and that is the hybrid world. So hybrid is more of a technology need to streamline things like networking or security, or the way you storage because the poor things of this nature so that's three. Liza is a big need, and we'll continue, of course, adding more and more from the standpoint of partnerships every every one of the environments in our customers want to uses of interest for us, right to extend their policies to extend our reach. >> So just following up on that partnership, You guys air cloud agnostic, You don't own your own clouds, right? Not selling that. So you were at Google Cloud next to Europe on stage David Gettler, you've got a relationship with as your you got relationship with a W s. Obviously so talking about the importance of partnerships and specific strategy there in terms of your go to market, >> Well, you know, first, all the partnerships or critical I mean, it's you said we're not trying to move the workload Stark filed. And by the way, a lot of our customers has said that something that they value they see us is one of the biggest, most capable companies on the planet. That still is someone. I got sick and ableto work with them on. What's the right answer for their business? Not trying to move everything to one place and those partnerships a critical. So you're going to see us continue Teo building this partnerships. In fact, it's only day one here. I wouldn't be surprised if you saw some news this week on that. >> We were wondering if we're going to see somebody parachute in, that would be exciting. So why Cisco? Uh, ask each of you guys Maybe maybe, kid, you could You could give us the answer from your perspective and an Aussie. The same question. >> Well, from my perspective, it's based on what our customers tell us that again. You know, the things that were very good at things like networking and security are some of the biggest problems that our customs face in taking advantage of clouds and are some of things that they most want common across clouds. So we have a very natural role in this. I actually think back to the founding of Cisco, if you know the story. But it was Sandy Lerner and Limbo zakat Stanford. Their networks couldn't talk each other. You didn't remember back to the days like deck net and apple talk and all these things. It's hard to even recall because this new thing called peace pipe he obviously took over. That was the beginning of Sisko is building the multi protocol router that let those different islands talk each other. In many ways, Custer's see us doing sort of the same thing or want us to do the same thing in a multi cloud world. >> Well, just aside before I ask you, Fabian, a lot of people think that, you know, the microprocessor revolution killed many computers. IPads. Cisco kind of killed many computers to your point. But, Fabio, anything you would add to the sort of wisest >> guy would say, If you want my three seconds elevator peaches, we make multiple easier and more secure. Multiple this complex. So we definitely make it easier through our software. And we have three big buckets if you want there really compelling for for our customers, the 1st 1 is all of our software. Arsenal around weapon on his cloud center work looked a musician manager that helps last summer in building a unified application management kind of soft or sweet across home Prem and any of the public clouds that we've been talking about. The 2nd 1 is, as you said, we build on our DNA, which is, if you want and you heard Gettler today are multi domain kind of architecture, right, which is incredibly relevant in this case, you are not working in security. Fabric really is important there, and the thirties are ability because we don't compete with any other big players to partner with them and solve problems for our customers. So these three buckets are really, really important that deliver. Ah hi business value to >> our customers if I want to come back to something we're talking about is the Customs said the customers don't want a different security regime for each cloud, right? So it's complicated because, first of all, they're trying to struggle with their own security regime anyway, Right? Right? And that's transforming. What is the right right? Sorry security regime in this cloud here. How is it evolving? >> Well, me, What we're doing is we're bringing tools like Te Trae Shen, which now runs on prim and in the clouds. Things like stealth watch what's runs on permanent cloud and simply bringing them security frameworks that are very effective where I think a very capable of well known security vendor, but bringing them the capability to run the same capabilities in there on prem environments in their data centers as well as a multiple public clouds, and that just eliminates the scenes that hackers could maybe get into. It makes common policy possibles. They going to find policy around an application once and have it apply across Balto environments, which not only is easier for them but eliminates potential mistakes that they might make that might leave things open. Joe Hacker. So for us, it's that simple bringing very effective common frameworks for security across all these >> years. You certainly see the awareness of the security imperative moving beyond the SEC ops team. There's no question about that. It's now board level lines of business are worried about. For their digital transformation was data, but our organizations at the point where there operationalize ing security practices and the like, you know, to the extent that they should be >> well, I mean, I think when you say they should be, there's always room for improvement. Okay, but we're seeing just about all of our customers. I mean, as you said, securities is a sea level, if not a board level discussion and just about all of our customers. It's routinely top first or second concern on a survey when Custer's saw about what's concerning them with the clouds. And so we're seeing them really view, you know, security's foundational to what they're doing. >> I mean, it used to be. This sort of failure equals fire mentality. You somebody cracks through, you're fired. And so nobody talked about it. Now I think people realize, look, bad guys are going to get through. It's how you respond to them. Don't you think about how you using analytics, but yeah. So >> when we start just the >> way you were moving quickly >> towards, well, more or less quickly to a zero trust kind ofwork thie action assist you in this area every since the acquisition ofthe duo is performing exceptionally well. And if you want at the top of the security ecosystem in a multi polar world, you find identity because if you don't know who the user or the thing is, they're trying to use a certain application, you're in trouble because perimeter, all security off course is important. But you know that you're going to be penetrated, right? So it boils down to understanding who's doing what and re mediating a soon as possible. So it's a whole different paradigm >> of a security huge tail. When Francisco it's a business growing 21% a year, it's three more than three times the growth of the company. Overall, which is actually still pretty good. Five or 6%. So security rocketship? >> Yeah, Fabio, Just I noticed before we did the interview here that everybody is wearing the T shirts. The cloud takeover is happening here at the definite zone. So give those of us that you know aren't among the 28,000 you know here at the show. A little bit of what's happening from you're >> gonna do something unusual going, gonna turn that question to keep because he was actually on stage >> the second single. Why don't you just get that off? You know, I think it links back to it. Bobby. Always talking about what talent I mean, obviously the most important thing we bring our customers is the technology. We are a technology company, but so many of our customers were asking us to help them with this talent cap. And I think the growth of definite I mean, we're actually sitting here in the definite zone. It's got its own area Here. It's Sisk alive. It's gotten bigger every single year. Here it's just go live. The growth of definite is a sign of how important talent issue is as well as the new certifications that we announce we expanded our certification program to include software conjuncture with Dev. Net. So now people be able to get professional certifications Francisco not just on networking but on software capabilities and skills. And this is something both our partners, our customers have told us. They're really looking for now in terms of the takeover, it's something fun that the definite crew does. I think you're doing five of them during this week. I was really excited, Suzy. We asked us to be the first Eso es the opportunity. Kick it off. It does include beer. So that's one of the nice things. It includes T shirts, both things that I think are prevalent in the developer community. I'll say, Andi, just have an hour where the focus is on cloud technology. So we got everyone in cloud T shirts, a bunch of the experts for my product enduring teams on hand. We had some special presentations, were just many an hour focused on cloud >> Well, and I love that you're doing that definite zone. We've always been super impressed with this whole notion of infrastructures code. I think I've said many times of all the traditional enterprise cos you know computer companies, if you will hae t companies Cisco has done a better job of anybody than making its infrastructure programmable. We're talking about security before it's critical. If you're still tossing stuff over to the operations team, you're gonna be have exposures. Whereas you guys are in a position now and you talk talent, you're transitioning. You know the role of the C C I. A. And now is becoming essentially a developer of infrastructure is code, and it's a very powerful absolutely. I think we're >> helping our partners and our customers transform. Justus were transforming. I think it's kind of a symbiotic relationship that's super important to us. >> It's also important you think about the balancing act between agility, cost, called security or even data assurance. There. Tradeoffs involved the nobs. You have to turn, but you can. You can you achieve all three, you know, to optimize your business. >> Look, there may always be trade offs, but it's not sort of a zero sum game. All those we sing customers who've automated that through things like C I. D. Move Teo, you know, a different place in a much better place where They're not necessarily making trade offs on security to get better agility if they fully off if they fully automated their deployment chains. So they know that there are no mistakes there. They know that they have the ability to roll out fixes if they need to. They know that they're containers, for instance. They're being scanned from a security perspective, very every time they deploy them. They're actually able to build automated infrastructures that are more agile and more secure so that it's pretty exciting. >> So it involves the automated change management and date assurance talking about containers. That's interesting. Spinning up containers. You want to spend it down frequently. So the bad guys that makes it harder for them to get through. >> You talk about BM sprawling, right? Yeah, right. The Janus sprawling biggest issues out there. And by the way, you know, as you automate this infrastructure, rightly so you mention infrastructures code that you can do the other magic, which is introducing machine learning artificial intelligence. And today they get learn such Gupta gave school. Harold, thank you. Have a terrific demonstration off. You know, finding Rocco's analysis for very, very complex kind of problems that will take forever in the old fashion world. Now, all of a sudden you have the management system. In this case, the nation tells you actually where the problem is, and if you value there that you click a button and instantaneously you deploy, you know, new policies and configuration. That's a dream come true. Literally, you may say, probably we're the last ones to the party in terms of infrastructure players, the industry means. But we're getting there very quickly, and this is a whole new set of possibilities now, >> way talking the cube a lot, and I think it's really relevant for what I'm hearing about your strategies. This cloud is about bringing the cloud operating model to your data wherever your data lives. And that seems to be kind of underscore your your strategy. Absolutely. It's so edge cloud on Prem hybrid, you guys, Your strategy is really to enable customers to bring that operating model wherever they need to. Absolutely right >> that transparency is a big deal. I mean, application anywhere, eating. Did I anywhere? That's a world where we're going to >> guys thoughts. Final thoughts on Sisqo live this year. No, it's only day one gets a customer meetings tonight, but initial impression San Diego >> Well, it's It's a well, it's always great to be in San Diego on DH. It's a great facility, and we know our customers really enjoy San Diego is Well, I think we'll have a great customer appreciation event on Wednesday night. Um, but, you know, I was struck. Uh, you just have to the keynote. I mean, the world solutions was buzzing, and there seems to be is always a lot of energy. It's just go live. But somehow so far this season, maybe even a little bit more energy. I know we've got a number of announcements coming this week across a bunch different areas, including clouds. So we're excited for next few days. >> Well, you got the double whammy first half. We were in February when Barcelona guys don't waste any time. You come right back. And June, your final thoughts value. >> Oh, it's just so exciting to speak with customers and partners. Over here, you can touch their excitement. People love to come together and get old. The news, you know, in one place it's this tremendous amount of energy here. >> Keep copter Fabio Gori. Thanks so much for coming on The Cube. Appreciate it. Thank you for having your walkabout, keeper. Right, everybody. We'll be back with our next guest. David Out. A student of Aunt Lisa Martin. We're live from Cisco Live 2019 in San Diego, right back.

>> Live from San Diego, California It's the queue covering Sisqo live US 2019 Tio by Cisco and its ecosystem barters >> Hey, welcome back to the cubes. Coverage of Sisqo Live from San Diego. Sunny San Diego. I'm Lisa Martin with Stew Minutemen today and stew and I are very pleased to welcome to the Cube for the first time. Peter Sprigg gotta distinguished engineer from red Hat. Peter, Welcome. >> Thank you. I'm really excited to be here. >> We're excited to have you here today. I'd like to say Welcome to the sun. Its pretty toasty for in this very cool sales pavilion, which is Ah, very nice. A bright. So we got a lot of bright, but we do have some heat. So you've been with Cisco Cisco? No, actually. >> Was what? Siskel Ugo? >> Two degrees of Kevin Bacon Way where? In this room. Right. You've been with Red Hat since the answerable acquisition. One of the things that was funny that Chuck Robbins mention this morning was this the 30th anniversary of Cisco event with customers and partners. He also mentioned 30 years ago Seinfeld started. So I'm gonna do a Jerry Seinfeld on go digital transformation. What's the deal with that. >> You know, I think that, you know, one of the things that's really exciting and being part of Ansel and actually coming from the network's base. You know, we've had the opportunity to really be out in front of this whole digital transfer station. We've been doing it for you very long time on it's been just It's really been all about a journey on DH. That's really what I think. Earmarks. Really? What answer was all about >> Peter? So another thing. We've been on a journey a long time. That whole automation thing. Yes, we've been talking about that my entire career in the network. So bring us forward. You know, maybe, you know, did not 30 years. But you know what's going on in the last couple of years, That's different about automation, you know, 30 2019. Then we would have talked about, you know, when you first joined. And >> yeah, you know, I think that when I first joined, you know, everything was we were just trying to convince people that this is something you should think about doing you. Now you look around, you see what's going on here, alive and at definite and it's become a whole world unto itself. It's really starting to define its own space and networking, which is really exciting to see because I've been part of this journey really since the get go. And it's just it's really exciting to watch this homeworld start to come together. And people really taken interest in changing really the way that we approached, cooperating in >> person, and I'm glad actually mentioned the definite zone that we're in here. So there's lots of workshops happening right next to us. Hear developers really helping to drive that transformation software a big piece of your world. I'm assuming >> it is. It really is, you know, And I always love to tell the story of, you know, I've got a software development background, but I also have a network operations background watching these two worlds come together. It's so exciting and being out at the forefront, really pushing the envelope off. What we can do from an automation perspective is really been exciting >> so as to mention we're in the definite zone. This definite communities mass it is John Fourier and I had the opportunity to cover definite create back in Mountain View about six or eight weeks ago. I think that number this is Yoo, he mentioned, is 585,000 members, strong looking at Red hat and the spirit of this open source community. Talk to us about sort of the alignment of these communities and how this is helping to drive, not just technology forward, but be able to get that feedback from customers in any industry to drive these emerging technologies into mainstream. >> You know, I think you touched on the key there. It really is all about the customer and the customer's experience. You know, the wonderful thing about open source community is the fact that we can all come together. Vendor supply our customer, you know, consulting team, whoever you are, we all can come together, and it really does become right. We're all better together, and we're all pushing forward and trying. Teo really change the way that we approach how we build design and operate now destruction. >> Peter Peter Wonder if you've got a you know, a customer example. I know sometimes you need to anonymous things are what kind of things are customers Went, went when they're going through this. The outcomes and results that change how their business works, >> you know? So one of the things that and I got one particular customer mind. I can't say who they are, but one particular customer that that we worked a lot of time with him. What >> they were >> able to do is they were actually able. We gave them back the gift of time. That's what we talked about with automation. And what we mean by that is they were able to take a job that used to take them literally weeks to get done, that we could now automate and get it done once a night twice, you know, do it in a single night as opposed to them taking ways to get that job done. That frees them up to doing the more high value work. That networking here's really wanted you and not saddle them with more Monday and stuff. >> So just to follow up on that because, you know, traditionally that's been one of the pieces right is how do you know make my employees mohr efficient? Howto I give them more environment, something that they talked about. The keynote this morning is some of the scale and some of the you know you're dealing with EJ applications and all these environments is even if I had the resource, I probably couldn't keep up with the pace of change. Correct. They're doing so when you start throwing in things like a I and ML on top of those. But there's time to find their way intersect with what you're doing. >> Absolutely, they really are. And it's areas that we're starting to look into a swell. You know, Ansel's been doing this for a long time, but we're starting to see how do we bring some of these other two separate pieces and bring them together underneath this automation umbrella? And really again, we want to drive out that that everyday task out of of the operations Hansel. They can focus on the high value things of evaluating technology and moving things forward for their organizations. >> You say you were able to give that particular customer back the gift of time. I've got everybody breathing on the planet today, wants back the gift of time. But I would love to follow that story down the road because the gift of time has so much potential. Posit did impact all the way up to the C suite. Teo, you know, being able to move resources around to identify new revenue streams, new business nodules, new products, new services expanded into new markets. So that gift of time is transformative. >> Absolutely. Without, without a doubt, it is. And you know what we're seeing and what we're getting feedback from our customers on is that because of that gift of time, they're able to now focus on pushing their businesses forward. Right? And they're starting to solve challenges that have always been on that traditional, ever going task list. Right? That never you never get Teo. And they're really starting to be able to focus on those tasks such that they can start to become more innovative. They become more agile and they focus on their business, not on the active managing technology. >> All right, So, Peter, another another big theme of the show here is multi cloud, something we heard. A lot of red has something. Also, it's this skill set that one of the biggest challenges for customers working behind between those various environment. How sensible helping customers bridge some of those worlds today. >> Well, so you know, obviously, Ansel's not just a network to write. We automate anything and everything. And we like to talk about Ansel as the language of automation and really what it does for organizations. Whether you're looking at at infrastructure, whether you're looking at hybrid Cloud, what we do is we bring a language to the operations team where you get these two separate teams talking in a dialect that they can understand each other. And that's really what Ancel starts to bring your two. Those organizations. >> That internal collaboration. Absolutely. Maybe bridging business folks and folks who not wouldn't normally necessarily be driving towards the same types of solution. Correct? Correct. And it really >> kind of starts. And this is actually how we see Answer will kind of unfolding most organizations, right? It starts in these pockets, and small teams will start to use answerable. And then it just kind of grows and grows and grows. And what we find is all of a sudden, you've got, you know, a cloud Administrator's going out talk to a network engineer, and they can talk through this language of automation instead of trying to figure out how to communicate. They actually become productive immediately. >> OKay, Peter, Some of the big waves coming down the line that we're talking the keynote this morning, You know, five g y 56 You know, just incremental changes, you know, in your world. Or, you know, what will some of these new architectures that they're talking about, you know, have some dramatic impacts? >> Well, they're gonna have huge. In fact, you know, I think you know one of the things That's very interesting. You look at some of these technologies coming down, the coming down the ways now is everything is getting faster. I mean, that's nothing that we've been. You know, anyone who's been a knight for any period of time knows it's always faster, faster, faster. But what it's doing is is it's really motivating us to look at ants one and rethink how we do certain things so that we can keep up with the demand and allow organizations to, you know, meet the demands of their customers in accelerating their time to market. >> Maybe dig into that a little bit more in terms of the customer feedback. How are you guys? How is answerable being able to work with your customers across any industry, get their feedback to really accelerate what you guys are able to then deliver back to the market. What's that feedback loop? Well, I think >> you know, when you think about automation, automation is certainly it's a technology, but it's also very much about how organizations work, right? I like to talk about automation is really more a state of mind, Not so necessarily a state of action. And so therefore, you know, we spend a lot of time with our customers to understand how do they run their business and how Khun Automation become a way that they think about running the organization and really help them move forward. So we spent a lot of time understanding our customers business before we ever get into the bits and bytes of what automation really is. >> Yeah, you mentioned some of those organizational pieces, like the cloud guy in the network guy. What are some of the biggest challenges that you're seeing customers these days, and, you know, how are they helping to, you know, mature the organization to this new modern, multi cloud developer centric? You know, software defined, you know, Buzz, word of the day. >> You know, I think that you know, the biggest challenge that we see every single day with our car? Does Moses. You know, just where to get started, how you get started with. There's so much of it out there. Now it's it's they're looking at, and how do you get started with this? And how do you let this thing take on a life of its own? And so we spent a lot of time just getting them. You 123 steps down the road, get going in the open source and then let it expand from there. And we bring a whole suite of capabilities, then to the customer, whether it's through red at consulting, whether it's you're working through our open source communities to really help them on that journey. >> Wondering customer meetings. Where is this conversation now with respect to automation? Is he talked about giving the gift back of time. That would go all the way up to the C suite. So much potential there. Are you still having the conversation with more? The technical folks are where the lines of business or maybe even the executive sweet in terms of being a part of this decision in understanding the massive impact that automation will deliver. >> Yeah, it was just starting to see that that trend transition. Now, you know, we just came off of Redhead Summit, and we spent a lot of time talking with senior directors. See sweet individuals about kind of that transition in how automation is. As I mentioned before, it's no longer just a technical tool in the tool back. It really is becoming a business tool and how you could leverage it to really drive the business. So that's those conversations air starting now. We're just starting to see that, and it's really it's really exciting is really an exciting time to be part of this. >> All right, Peter, what will tell us a little bit about what red hats got going out of the show? I happen to show this to stop down the show floor, I saw the like command line video game, which I see that Red House seems that's making the go around there. I know your team's having a lot of fun team who can get the high score. What else at the show should people be looking at for red hat? >> Well, so you know, In addition, to answer. Well, of course, we also spent a lot of time talking about open shift, which is the other big red hat, you know, flagship product and really, what we're doing in terms of being able to deliver and the multi G hybrid cloud infrastructure and be able to run workloads in any cloud infrastructure, no matter where that may be. And then, of course, they'd always always comes back. Tio the operating system Red hat. Lennox, you know, they go hand in hand, way are always gonna be about the operating system, and everything kind of bubbles up from there. >> So here we are, halfway through calendar year 2019 which is scary. What are some of the things that you're looking forward to as the rest of the year progresses? Some, you know, exciting things going with Red had a big blue, for example. >> Well, there there is there. Certainly that although you could probably tell me more about how that's going that I get to know even anymore. But you know, I think really, What? What's exciting about the second half of this year and you're going to hear more about it? Actually, a definite this is a good time for me to mention this is that you know, we're doing a lot with Cisco right now. One of the things that course you know, Cisco's making a huge investment in definite and Red Hat is really becoming a very key partner with Cisco in that. So you're going to see a lot of open source community work around red Hand Cisco collaborating together to enhance what Ansel's doing and try and bring even more traditional and nontraditional people into these communities. >> More collaboration, I presume, over some of their cognitive collaborations, >> like absolutely, absolutely. >> That does work on linen because I've been using blue jeans most the time. >> It does. I You know, I I I pushed them really hard because yes, at first I had troubles with it, But yes, now it worked fantastic on Lenny. I couldn't be happier. >> You heard it. Here, Peter, Thank you so much for joining stew and me on the Cube this afternoon. We appreciate your time. I >> appreciate it. Thank you so much for >> having all right. It was fun for stupid aman. I am Lisa Martin. You're watching the Cube live from Cisco live in sunny San Diego. Thanks for watching