>> from Boston, Massachusetts. It's the queue covering active eo 2019. Data driven you by activity. >> Welcome back to Boston. Everybody watching the Cube, the leader and on the ground tech coverage money was David wanted here with my co host. A student of John for is also in the house. This is active FiOS data driven 19 conference. They're second year, John. Her stick is here is the co founder and CEO of on shape John. Thanks for coming in the Cube. Great to have you great to be here. So love the cofounder. I always ask your father. Why did you start the company? Well, we found it on shape because >> we saw an opportunity to improve how every product on Earth gets developed. Let people who develop products do it faster, B'more, innovative, and do it through a new generation software platform based in the cloud. That's our vision for on shape, That's why. Okay, >> so that's great. You start with the widened. The what is just new generation software capabilities to build the great products visualized actually create >> way took the power of cloud web and mobile and used it to re implement a lot of the classic tools for product development. Three d cad Data management Workflow Bill of Materials. He's may not mean anything to you, but they mean a lot to product developers, and we believe by by moving in the cloud by rethinking them for the cloud we can give people capabilities they've never had before. >> John, bring us in tight a little bit. So you know, I think I've heard a lot the last few years. It's like, Well, I could just do everything a simulation computer simulation. We can have all these models. They could make their three D printings changing the way I build prototypes. So what's kind of state of the state and in your fields? So >> the state of the Art R field is to model product in three dimensions in the computer before you build it for lots of reasons. For simulation for three D printing, you have to have a CAD model to do it, to see how it'll look, how parts fit together, how much it will cost. Really, every product today is built twice. First, it's built in the computer in three dimensions, is a digital model, then it's built in the real world, and what we're trying to do is make those three D modeling and data management collaboration tools to take them to a whole nother level to turbo charge it, if you will, so that teams can can work together even if they're distribute around the world. They work faster. They don't have to pay a tax to install and Karen feed for these systems. You're very complicated, a whole bunch of other benefits. So we talk about the cloud model >> you're talking about a sass model, a subscription model of different customer experience, all of the above, all of the above. Yeah, it's definitely a sass model we do on Ly SAS Way >> hosted and, uh, Amazon. Eight of us were all in with Amazon. It's a it's a subscription model, and we provide a much better, much more modern, better, more productive experience for the user CIA disrupting the traditional >> cad business. Is that Is that right? I mean more than cat cat Plus because there's no such thing as a cad company anymore. We're essentially disrupting the systems that we built because I've been in this business 30 38 years now. I've been doing this. I feel like I'm about half done. Really, really talking about >> your career. Way to start out. Well, I grew up in Chicago. I went to M I t and majored in mechanical engineering and knew howto program computers. And I go to get an internship in 1981 and they say computers, mechanical injury. You need to work on CAD. And I haven't stopped since, you know, because Because we're not done, you know, still still working here. You would >> have me, right? You can't let your weight go dynamic way before we get off on the M I t. Thing you were part of, you know, quite well known group. And Emmet tell us a little bit >> about what you're talking about. The American society of Mechanical Engineer >> has may I was actually an officer and and as any I know your great great events, but the number 21 comes to >> mind you're talking about the MIT blackjack team? Yes, I was, ah, player on the MIT blackjack team, and it's the team featured in movies, TV shows and all that. Yeah, very exciting thing to be doing while I was working at the cath lab is a grad student, you know, doing pursuing my legitimate career. There is also also, uh, playing blackjack. Okay, so you got to add some color to that. So where is the goal of the M I T. Blackjack team? What did you guys do? The goal of the M I t blackjack team was honestly, to make money using legal means of skill to Teo obtain an edge playing blackjack. And that's what we did using. Guess what? The theme of data which ties into this data driven conference and what active Eo is doing. I wish we had some of the data tools of today. I wish we had those 30 years ago. We could have We could have done even more, but it really was to win money through skill. Okay, so So you you weren't wired. Is that right? I mean, it was all sort of No, at the time, you could not use a computer in the casino. Legally, it was illegal to use a computer, so we didn't use it. We use the computer to train ourselves to analyze data. To give a systems is very common. But in the casino itself, we were just operating with good old, you know, good. This computer. Okay. And this computer would what you would you would you would count cards you would try to predict using your yeah, count cards and predict in card. Very good observation there. Card counting is really essentially prediction. In a sense, it's knowing when the remaining cards to be dealt are favorable to the player. That's the goal card counting and other systems we used. We had some proprietary systems to that were very, very not very well known. But it was all about knowing when you had an edge and when you did betting a lot of money and when you didn't betting less double doubling down on high probability situations, so on, So did that proceed Or did that catalyze like, you know, four decks, eight decks, 12 12 decks or if they were already multiple decks. So I don't think we drove them to have more decks. But we did our team. Really. Some of the systems are team Pioneer did drive some changes in the game, which are somewhat subtle. I could get into it, you know, I don't know how much time we have that they were minor changes that our team drove. The multiple decks were already are already well established. By the time my team came up, how did you guys do you know it was your record? I like to say we won millions of dollars during the time I was associated with the team and pretty pretty consistently won. We didn't win every day or every weekend, but we'd run a project for, say, six months at a time. We called it a bank kind of like a fund, if you will, into no six months periods we never lost. We always won something, sometimes quite a bit, where it was part of your data model understanding of certain casinos where there's certain casinos that were more friendly to your methodology. Yes, certain casinos have either differences in rules or, more commonly, differences in what I just call conditions like, for instance, obviously there's a lot of people betting a lot of money. It's easier to blend in, and that's a good thing for us. It could be there there. Their aggressiveness about trying to find card counters right would vary from casino to casino, those kinds of factors and occasionally minor rule variations to help us out. So you're very welcome at because he knows is that well, I once that welcome, I've actually been been Bardet many facilities tell us about that. Well, you get, you get barred, you get usually quite politely asked toe leave by some big guy, sometimes a big person, but sometimes just just honestly, people who like you will just come over and say, Hey, John, we'd rather you not play blackjack here, you know that. You know, we only played in very upstanding professional kind of facilities, but still, the message was clear. You know, you're not welcome here in Las Vegas. They're allowed to bar you from the premises with no reason given in Las Vegas. It's just the law there in Atlantic City. That was not the law. But in Vegas they could bar you and just say you're not welcome. If you come back, we'll arrest you for trespassing. Yeah, And you really think you said everything you did was legal? You know, we kind of gaming the system, I guess through, you know, displaying well probabilities and playing well. But this interesting soothe casinos. Khun, rig the system, right? They could never lose, but the >> players has ever get a bet against the House. >> How did >> you did you at all apply that experience? Your affinity to data to you know, Let's fast forward to where you are now, so I think I learned a lot of lessons playing blackjack that apply to my career and design software tools. It's solid works my old company and now death. So System, who acquired solid words and nowt on shape I learned about data and rigor, could be very powerful tools to win. I learned that even when everyone you know will tell you you can't win, you still can win. You know that a lot of people told me Black Jack would never work. A lot of people told me solid works. We never worked. A lot of people told me on shape would be impossible to build. And you know, you learn that you can win even when other people tell you, Can't you learn that in the long run is a long time? People usually think of what you know, Black Jack. You have to play thousands of hands to really see the edge come out. So I've learned that in business sometimes. You know, sometimes you'll see something happened. You just say, Just stay the course. Everything's gonna work out, right? I've seen that happen. >> Well, they say in business oftentimes, if people tell you it's impossible, you're probably looking at a >> good thing to work on. Yeah. So what's made it? What? What? What was made it ostensibly impossible. How did you overcome that challenge? You mean, >> uh, on >> shape? Come on, Shake. A lot of people thought that that using cloud based tools to build all the product development tools people need would be impossible. Our software tools in product development were modeling three D objects to the precision of the real world. You know that a laptop computer, a wristwatch, a chair, it has to be perfect. It's an incredibly hard problem. We work with large amounts of data. We work with really complex mathematics, huge computing loads, huge graphic loads, interactive response times. All these things add up to people feeling Oh, well, that would never be possible in the cloud. But we believe the opposite is true. We believe we're going to show the world. And in the future, people say, you know We don't understand how you do it without the cloud because there's so much computing require. >> Yeah, right. It seems you know where we're heavy in the cloud space. And if you were talking about this 10 years ago, I could understand some skepticism in 10 2019. All of those things that you mentioned, if I could spin it up, I could do it faster. I can get the resources I need when I needed a good economics. But that's what the clouds built for, as opposed to having to build out. You know, all of these resource is yourself. So what >> was the what was the big technical challenge? Was it was it? Was it latent? See, was it was tooling. So performance is one of the big technical challenges, As you'd imagine, You know, we deliver with on shape we deliver a full set of tools, including CAD formal release management with work flow. If that makes sense to you. Building materials, configurations, industrial grade used by professional companies, thousands of companies around the world. We do that all in a Web browser on any Mac Windows machine. Chromebook Lennox's computer iPad. I look atyou. I mean, we're using. We run on all these devices where the on ly tools in our industry that will run on all these devices and we do that kind of magic. There's nothing install. I could go and run on shape right here in your browser. You don't need a 40 pound laptop, so no, you don't need a 40 pound laptop you don't need. You don't need to install anything. It runs like the way we took our inspiration from tools like I Work Day and Sales Force and Zen Desk and Nets. Sweet. It's just we have to do three D graphics and heavy duty released management. All these complexities that they didn't necessarily have to do. The other thing that was hard was not only a technical challenge like that, but way had to rethink how workflow would happen, how the tools could be better. We didn't just take the old tools and throw him up in a cloud window, we said, How could we make a better way of doing workflow, release management and collaboration than it's ever been done before? So we had to rethink the user experience in the paradigms of the systems. Well, you know, a lot of talk about the edge and if it's relevant for your business. But there's a lot of concerns about the cloud being able to support the edge. But just listening to you, John, it's It's like, Well, everybody says it's impossible. Maybe it's not impossible, but maybe you can solve the speed of light problem. Any thoughts on that? Well, I think all cloud solutions use edge to some degree. Like if you look at any of the systems. I just mentioned sales for us workday, Google Maps. They're using these devices. I mean, it's it's important that you have a good client device. You have better experience. They don't just do everything in the cloud. They say There, there. To me, they're like a carefully orchestrated symphony that says We'll do these things in the core of the cloud, these things near the engineer, the user, and then these things will do right in the client device. So when you're moving around your Google map or when you're looking this big report and sales force you're using the client to this is what are we have some amazing people on her team, like R. We have the fellow who was CTO of Blade Logic. Robbie Ready. And he explains these concepts to make John Russo from Hey came to us from Verizon. These are people who know about big systems, and they helped me understand how we would distribute these workloads. So there's there's no such thing is something that runs completely in the cloud. It has to send something down. So, uh, talk aboutthe company where you're at, you guys have done several raises. You've got thousands of customers. You maybe want to add a couple of zeros to that over time is what's the aspirations? Yeah, correct. We have 1000. The good news is we have thousands of customer cos designing everything you could imagine. Some things never would everything from drones two. We have a company doing nuclear counter terrorism equipment. Amazing stuff. Way have people doing special purpose electric vehicles. We have toys way, have furniture, everything you'd imagined. So that's very gratifying. You us. But thousands of companies is still a small part of the world. This is a $10,000,000,000 a year market with $100,000,000,000 in market cap and literally millions of users. So we have great aspirations to grow our number of users and to grow our tool set capability. So let's talk to him for a second. So $10,000,000,000 current tam are there. Jason sees emerging with all these things, like three D printing and machine intelligence, that that actually could significantly increase the tam when you break out your binoculars or even your telescope. Yes, there are. Jason sees their increasing the tam through. Like you say, new areas drive us So So obviously someone is doing more additive manufacturing. More generative design. They're goingto have more use for tools like ours. Cos the other thing that I observed, if I can add one, it's my own observations. I think design is becoming a greater component of GDP, if you will, like if you look at how much goods in the world are driven by design value versus a decade or two or when I was a child, you know, I just see this is incredible amount, like products are distinguished by design more and more, and so I think that we'll see growth also through through the growth in design as an element of GDP on >> Jonah. I love that observation actually felt like, you know, my tradition. Engineering education. Yeah, didn't get much. A lot of design thing. It wasn't until I was in industry for years. That had a lot of exposure to that. And it's something that we've seen huge explosion last 10 years. And if you talk about automation versus people, it's like the people that designed that creativity is what's going to drive into the >> absolutely, You know, we just surveyed almost 1000 professionals product development leaders. Honestly, I think we haven't published our results yet, So you're getting it. We're about to publish it online, and we found that top of mind is designed process improvements over any particular technology. Be a machine learning, You know, the machine learning is a school for the product development. How did it manufacturers a tool to develop new products, but ultimately they have to have a great process to be competitive in today's very competitive markets. Well, you've seen the effect of the impact that Apple has had on DH sort of awakening people to know the value of grace. Desire absolutely have to go back to the Sony Walkman. You know what happened when I first saw one, right? That's very interesting design. And then, you know, Dark Ages compared to today, you know, I hate to say it. Not a shot at Sony with Sony Wass was the apple? Yeah, era. And what happened? Did they drop the ball on manufacturing? Was it cost to shoot? No. They lost the design leadership poll position. They lost that ability to create a world in pox. Now it's apple. And it's not just apple. You've got Tesla who has lit up the world with exciting design. You've got Dyson. You know, you've got a lot of companies that air saying, you know, it's all about designing those cos it's not that they're cheaper products, certainly rethinking things, pushing. Yeah, the way you feel when you use these products, the senses. So >> that's what the brand experience is becoming. All right. All right, John, thanks >> so much for coming on. The Cuban sharing your experiences with our audience. Well, thank you for having me. It's been a pleasure, really? Our pleasure. All right, Keep right. Everybody stupid demand. A volonte, John Furry. We've been back active, eo active data driven 19 from Boston. You're watching the Cube. Thanks

>> Live from San Diego, California It's the queue covering Sisqo live US 2019 Tio by Cisco and its ecosystem. Barker's >> Welcome Back to San Diego. The Cube has been live here at Cisco Life for the last three days. Student a man with meat, Lisa Martin wrapping things up and we're pleased to welcome to the Cube for the first time James Slay me, the cofounder and had a product for Double James. Welcome to the Cube >> very much. >> All right, So, Deborah, before we get into who you guys are, why you started this company stew. Thought maybe this had to do with your love of dub. Step the name >> way do like that step. But it really wasn't the reason May my co founders were involved with telecommunications and the industry, and we thought the cloud was coming quite fast. And we thought, you know, we started an opportunity that as much as the telcos we're trying to move service. It's a cloud that was value weds they need to provide. And there wasn't really a quality solution for recording for uncle's. >> So came from dubbing tape to tape back in the day. For those here is can remember when we had >> the tapes the name came from. That's how I remember we came, came about The name is that we're thinking, you know, I like to set because it was dubbing and then, you know, double came out of that was available. >> So tell us our audience about call cloud based call recording tell us a little bit about that. But why? What was the impetus for you saying? You know what? There's a gap in the market. We gotta solve it. >> Yeah, So everything think traditional providers were all in on premise Catholics based servers licensing all that traditionally no software model with the transition to cloud for telephony. So unified communications or anything like that Theo ability to have a platform that could record content. Really, By switching it on where that was, we partnered with Toko. So I say, I say tacos and Australian Server that Carrie is also provided tell they want to hear about what they called connect to their network and then offer it at scale so they could switch on one user or actually switch on 100,000 users instantly. And we managed the back into that and they get to go to the service. >> Yeah, it's interesting. So Lisa and I were at the Enterprise Connect show this year, and one of the themes we got out of the week of doing that show is Well, there's always the cool new technologies were doing video, and you know, there's the E R. And you know, people use Chatbots Airways do their voices still critical. Yeah, So maybe talk about you know, your customer base and you know, the role that you're playing to help them. And, you know, still, that that voice is is such an important decent of how we communicate. Yeah, it's really interesting, >> Like way still. Look at that. The important things that I done via voice. If you've got an important customer, you know, discussion, we have you going to send him an email you're probably gonna have followed up with a phone call or initiate with a phone call on most of time. That daughter is is lost. So you know things we discuss and you don't get them back. And, you know, generally call recording. If you're looking at that, people think contact center and regulatory reasons like financial services and that's our bread and butter. But now we're seeing with exposed the more cloud based options. That is, this is a study talk to expand that used case across outside of that traditional reason and not just call recording, you know, eyes that you know, becoming more prevalent as well. >> So how are you guys infusing a I into what you're doing? And also with Sisko to not only be able to apply intelligence to the data that you're gathered from reported calls, but also Dustan, the way that also facilitates security and privacy? >> Yeah, so Security's calling way couldn't have a platform that's use it is connected. Tio, You know, 18 See's Network way got over 100 telco or carrying their ways connected globally at the moment. That's all across Europe, America, Canada and then Asia as well. And now you know, we've been chosen by Sisko for their broad cloud platform, which I recently acquired way. What we see is that because we can capture content at scale way, then can actually easily then produce transcriptions, sentiment tone from the best of the three providers around the world with my be asked. But, you know, we could use any other third party provider that customer might want to use. Use case. Then Khun B. Go towards a small business in my you know, I'll say it's more reasonable and I'll explain on enterprise in a small business, theirselves person might be speeding, made the main customer 1,000,000 customer brings up. It is not happy, and we're going to tell the boss or the team leader they could automate, literally as easy automation, saying notifications Conor, a team leader. You should call this customer back. Without that, they lose the potential of retaining that customer now that previously that's only really the large business or the only has the technology to do that, all the ability to actually get it to market with us and because we connected to the network or even on, you know easily on ah, call manager solution through Cisco, that's any size of business. Large business. We're seeing also a bank as an example there, looking to capture everything across their whole business, not just contact center and start looking for key words that I said it's a credit card or home loan, and they make sure that their agent or their employee is disclosing that product correctly to the customer to make sure they're compliant Now that they're not talking about that across the of the whole business, not just always example. 4,000 seats in a context enter but 40,000 across their whole business on any phone, they using the moment without a mobile cellular or a despondent. >> Okay, so bring us inside your customers. Is that you know you mentioned call centers? Is that the primary use case? Do you go into different verticals? You know what? What does your customer base look like? >> Way definitely go like a safe contact centers for sure on DH. That's it's it's been there for a long time. That requirement to record phone calls and do it well, uh, financial services knock. It's throughout throughout the world, in the U. S. As well in the Europe because of me fit and all those requirements compliant. But as said way are now expanding that use case because of a A and requirement access data. Also, our platform is an open, open platform if that makes sense, but everything we record or capture is encrypted. But it isn't a format that Thean customer can use a CZ that won't apply themselves. They're all looking at using a I. You know, there are other other data sources in the company because it's available. They can use it with other. Well, >> yeah, actually, I just wanted to poke it that because one of the challenges we have out there is there's a lot of data, but how do I actually extract value out of that? So is this now a way for your customers to really unlock something that historically you just you you might have kept it for compliance. Reason to work, you know, to review some kind of training. But it was a little bit tough to get in and leverage the information that was in >> there. Yeah, you know, cos today I really they're they're assessing, You know, anything in a written format today they already losing. I want to do that Previously has been really hard to do that with voice now, because we can capture again captured at scale there. Now I can look at it and say, Can we use the same tools? Were looking for everything else in our business. I looked down and saw that the voice >> so walk us through an example of where double is integrated into an organization. If we think of a bank and you mentioned, you know, use case is one of them piqued my interest about Okay, sentiment. If there is an issue that needs to be escalated and somebody in the organization needs to call a customer, what's been recorded is indicating that is never able to integrate with, like marketing automation serum tools that that data is then pulled in a map back to that account and how it's being managed. >> Yeah, correct. Good, really good question, probably explained that way are a global platform. So we deployed everywhere in the world. So Australia's I'm from a trailer again, but U S Canada, Singapore, Japan, London, Ireland and the UK way recording that in that country we store in the country. But it is a scale. Little platform is a service, which means that way run a product, eyes a p I to open a p I, whether we've integrated with their application or the customer then can say we never want to log into doubles applications. Were you present all the daughter and our own complications already? That's already practiced today. It's available today is in ample. If they wanted to use South forces a serum looking today. Look at the contacts. You can see all the holes, All the transcriptions directly in South Force. >> That's cool. So they get that visibility in a way that that works for them? >> Yeah. Yeah, not precious. We look at ourselves a platform first, and we provide applications. We know users. Did you call recording as they expect to use it, like with permission based access team management. But in reality, we're trying to make it fit in the way that you they'll write their own business and more insights. >> Alright. So, James, we're here at Cisco Live. So explain to us how you tie into what's going on here at the show. You know, we're here in the definite zone. Curious If you talked about being an open platform, Do you know I did in the development pieces here? Yeah, >> we've We've had some really good conversations in the last three days. It's interesting to see people talk about, you know, they come up and they start talking about cool recording and way Explain what we just discussed. Relations open and they can access via Pio, and they start thinking they can see their mind. Figure out how they could apply that their own business. We've always wave always work the Cisco Way Boys work with broad Soft, which they've now acquired, and they now make that part of the business. But you know where that's called Manager. Wait. Have now announced they're doing whether it's calling, you know, we're talking to customers about cool recording through double on whether it's calling now. So if businesses you know, having a plan, Teo moved there from the UN Prem to cloud that Cisco way, make a second unified solution for them and they could make a road map for that with him. So it's a really good conversation we're having here. >> So in the development of the go to market strategy, or so I already have an established Francisco. >> Now where do you have a stress ready? We're day of Ah, we're partners, Cisco. Already we've got over 100 carries who used this go in. Their networks were really connected to them. I'm already recording in capturing content on those networks were pretty tight with this guy for sure, but you look at the enterprise that its president, although cloud yet they're really moving to that. So if they want to have a core recording solution or a solution on for him, and they might want to move to cloud future in the future, we have that in the future. So I'm doing it now is probably maintain the same service right through. >> So can you give us an example, a customer success that is leveraging Debra with Cisco whether you, you, Khun Anonymous eyes it or if you can name it? Great. But I would love to see how it's really working in action to drug business results. >> Yeah, it's going Good question. I'm trying to be the best one to give you. At the moment, I could think of a customer of ours with, you know, in the UK they're spread it costs. I think around 100 locations they're currently recording with double and using transcription to transcribe their calls are looking for patterns across the whole business and the using Cisco for the late telephony on then, looking at that and I've actually found things that just decided to save money, they've been losing some money in certain locations, and they've used the transcription. Seem patents actually implemented changes to actually sell a say that >> Awesome. So in terms of the last three days of Sisqo live, some of the announcements that have come out Cisco has been on this transition here on the hardware company network here, back in the day to now introducing AP eyes across the product portfolio, which he'd been two years ago. They didn't have to this pivot towards a software focus for a company like double born in the cloud. What does that signify to you guys? >> Uh, so you see what a sight it was. >> Yeah, what does that signify to double >> wellit's great for us, and it's really important for us to make sure we're along into that. We've already have always been an A P I first company on, you know, accessing the contents. But it's a challenge may, sometimes for businesses to embrace that way, need to make sure that we're way we're looking at Cisco and understand how they want to use Ap eyes and aligning ourselves on DH. Hopefully push him along because we're doing it for a while, eh? So we released, you know five years ago. It was cloud based, and it's good for everyone. Started talking about a pee eyes and employing them. >> Awesome. Well, James Splint. Pleasure to have you on the Cube this afternoon with stew in me. Thanks for stopping Mind sharing what Debra's doing with Cisco and to really help transform enterprises from any industry. We appreciate your time, all right. And we can't close the queue. But Sisqo live in San Diego without saying this one thing, which we're all going to do together. You ready, guys? On my count. 321 Classy. San Diego for soon. Minuteman II. Lisa. Bart, you've been watching the Cube. Thanks so much for watching. We'll see you next time.

>> Live from San Diego, California It's the queue covering Sisqo live US 2019 Tio by Cisco and its ecosystem. Barker's >> Welcome Back Here in the San Diego Convention Center. I'm student in my co host, David Dante, and you're watching the Cube, the leader in worldwide Tech coverage, and its Sisqo Live 2019 happening. Welcome back to the program. One of our Cuba, Lem's Russ Curie, who is the vice president Enterprise strategy at Net Scout. It's great to see you. Thanks for joining you guys. Thanks for having me. Alright, we always say, we got a bunch of Massachusetts guys that had to fly all the way across the country to talk to each other really well. So a couple hours for the beast hip, all everybody excited. But a lot of excitement here in the definite zone specifically and Sisqo live overall, 28,000 intended you've been to a lot of customer meetings, gives a little insight. What's been your take away from the show so >> far? I think that there's a lot of energy towards the multi cloud called Deployments in general Security. The whole introduction of Umbrella has got a lot of conversation started. It's amazing the amount of cos you see out there talking about just visibility in general, and that's being one of them as well. So it's been a lot of fun. >> Good show this year, Russ. I've been looking for this conversation. We heard from Chuck Robbins in the keynote. He said The network sees a lot of things, and Cisco says they're going to give customers that visibility. Of course, that ties in a lot, too. What Net scouted love, you know, give us. You know, your thoughts on Multi Cloud. How Cisco doing in the space? And how does Net Scout fit into that whole picture? >> Well, I think that one of things as Chuck talks about that, it's the cloud is the one thing, or the network is the one thing that's common for all. Coming along the devices right? I have. If I go into a different cloud, I have one set a performance metrics I might be able to gather about. You look at what device or an operating system. It's all different. But all the communications on the network T C P I. P is common. That really provides that thread that you're able to provide that level of visibility. So it really becomes one of those things that the network is a unique place to gain perspective on both the performance in the security that we're delivering to our customers. So can >> you just summarize the problem that Net Scout solves for our audience? Sure, I think that primarily it's one of these situations where I've been my own prime environment. It was pretty easy. I had access to everything. I could see what was going on. Quite readily. I started introduced visual ization and now traffic start to move much more East West and became a problem for folks. I think can Cisco recently said 85% of the traffic there seeing on the network is East West traffic, right? And then we moved to the cloud, and it's even more obvious gay that I can't see anything in new ways of network traffic. There typically live in clover and desert starting to address that, but really being able to gain that level of visibility so you can understand exactly what's happening just gaining that perspective. So let's explain it. >> I'm going to stay with the East West north seven metaphor. Why is it easier to get visibility in a column? >> Then? It is a row, I think, because in a column is everything exploding north and self. So you've got everything right there, and usually you have a place where you can look into it. But when you're flat, it starts to become really different you're looking at. But advice is talking to know the devices that don't necessarily have to traverse any part of the network it. Khun, stay within. Ah, hi provides, for example, so providing solutions lawyer game visibility into that environment is really important and the protocols that we use their change a bit so traditional tools don't necessarily fit well. So what's the general solution to >> solving that problem? And then I want to understand the Net Scouts secret sauce. But let's stop. Let's start of high level. How does the industry solved that problem? So the industry >> has been trying to solve that problem mostly by looking at the goodwill of third parties, looking at things like net blower, log events and aggregating that normalizing it. You've had solution sets that looked at network traffic, but it becomes very difficult for a lot of folks to make use of that network traffic, and what we've done is really provide the ability to look into that network. Traffic and gain gather from really anywhere it's deployed whether it's public loud, private cloud, our solution said, That's our secret sauce. Our solution. Second go anyway. >> So so add some color to that in terms of your able to inspect deeper through what just magic software you got. You got a pro you send in so >> well. Actually, we have a device. It's called a SNG, and in the virtual world we use something that we call be stream. In the physical world, we have some that we call in Finnish Stream N. G. And that leverage is a technology that we've developed, called Sai, which is adaptive service intelligence and well, also do is watch all that traffic and build meta data in real time so we can surface key indicators of performance and security events. Get that information up into a collection mechanism that doesn't have to normalize that data. It just looks at it as is way. Build it into a service Contact services context laws uses to see across a multi cloud environment in a single pane of glass. Okay, so one of >> the biggest challenges for customers is that they're changing these environment. It's what happens. Their applications, you know, applications used to be rather self contained. Even the bm They might have moved some, but now we're talking about, you know, micro services, architecture, multi cloud environment. There's there's a lot going on there, you know? What's the impact on that for your world, >> Right? That's been exactly it. Weigh three tier application was kind of pretty straight forward, even though at the point we started introducing, we thought that was a really tough stuff. Now what we're doing, as you say, it's doing micro services architectures, and I might take my presentation layer and put out in the cloud and the public cloud in particular. So I'm closer to the UN user and delivering better high performance capabilities to them lower lately, Auntie and the like and I take my application server and I split that up all over the place, and I might put some in public. Claude. I might put some in private club. I maintain some of it in the legacy. So all that interconnection, all that independency is really, really hard to get your hands around and that complexity. We looked at the street study that said 94% of the 600 respondents said that the the networks are as complex or more complex than they have been two years ago. >> Yeah, that's not surprising, unfortunately to hear that, but you know, when we talk to customers out there, it used to be, you know, the network is something You set it up. You turned all your knobs and then don't breathe on this thing because I've got a just where I want today. It can't be like that. You know, I I we know that it's very dynamic has changed. The message from Cisco has been We need to simplify things and, you know, obviously everybody wants that. But how do you make sure you ensure that application, performance and security, without having the poor admit, have to constantly, you know, be getting tickets in dealing with things >> I think are Solution really provides a common framework for visibility, and that's really what I think is really important. When you're starting to infer based upon different data sets, it becomes very difficult to put your finger on the problem and identified. That's really a problem. And it's trying to blend the organization. Let's sit this concept of the versatile list and trying to make sure that people are more capable in addressing problems in kind of a multi dimensional role that they have now in particular network and security. The organizations, they're trying to come together, God, they rely on different data sense, and that's where it kind of falls apart. If you have a common day to say, you're going to have a better perspective, Okay, >> I was just a front from that application standpoint. How much of this is just giving notification to invisibility? Intuit vs, you know? Is it giving recommendations or even taking actions along those lines? >> Yeah, I think it has. It has to give you recommendations and has to give you pinpoints. You really? You've got to be able to say there here's a problem. This is what you need to do to fix it right? I think what often when I'm talking to folks, I say it's about getting the right information to the right person at the right time to do the right thing If you're able to do that, you're going to be much more effective. Yes. OK, so you've got this early warning system, essentially, hopefully not a tulip. But that's what practitioners want. Tell me something. Tell me. Give me a a gap and tell me the action to take before something goes wrong. Ideally. And so you could do that. You could give them visibility on it, Kind of pinpoint it. And do you see the day, Russ, where you can use machine intelligence toe as Stuart suggesting start to maybe suggest remedial action or even take remedial action? Oh, absolutely. I mean, there are some things that you can really do and do quite well. Walking for security events, for example, is the primary one. We've always had the ideas in place in the early days, a lot of folks who are cautious because they wanted to have a negative impact on the business. But when we take a look at ex filtration and blocking outbound connections, if you know the bad actors and you know the bad addresses, you can stop that before it gets out of your network. So people aren't gonna have that X illustration of your information. >> All right. So, Russ, you've been meeting with a bunch of customers here at the show, What's top of mind for them And if some of the conversation I've been having this week, you know, security, you know, has been climbing that that list for many years now. But in your world, what are some of the top issues? >> Yeah, security, definitely. There's no question. I think it's one of those environments where you can almost never have enough. There is always hungry more and more and better and more accurate solutions. I I think I saw something recently. There was a top 125 security solutions that's like top 120 times really way. Doyle The Town 25 Exactly. And I think I D. C's taxonomy has 73 sub categories to the security. So security is, you know, more than a $500 word. You know, it might be a $5,000 word. It's crazy and same with club, right, because it's not like, you know, in fact, I was talking to someone recently, and it's with the club village Go. It's not a club village. A more This is everything we're doing is the cloud. So it's change in mindset. So it's It's interesting as a cloud universe. So what's next for Net Scout, you know, give us a little road map? What Khun observers expect coming from you guys more significant, pushing the security in particular. One of things we see is that our data set really has the ability to be leverage for both security and performance work. Load sport floats were integrating the products that we bought with the Harbour acquisition we bought over networks. And they have a highly curated threat intelligence feed that we're going to bring in and add to our infinite streams and have the ability to detect problems deep inside the network. You know, it's one of these things the bad actors kind of live off the land. They get in there and they know their way around slowly and methodically and drought dribble information. No. Well, the only way to catch that is like continually monitoring the network. So having that perspective so continuing to grow that out and provide again more of that, eh? I aml approach to understanding and be more predictive when we see things and be able to surf. It's that type of information. Security already used to be activists. And now it's become, you know, high crime even. Yeah, even, you know, nation states, right. And the job of ah of a security technology company is to raise the cost, lower the value right to the hacker, right to the infiltrator so that they go somewhere else. All right. Hey, make it really expensive for them. So either get through. But we ve what's like you get through, make it really hard for them to take stuff out. And that's really what you're doing. >> It was like you made sure to lock the front door now because it stopped them. But, you know, maybe I'll go somewhere else, right? It's a little bit >> different. Preventing you wanna minimize your risk, right? So if you're able to minimize the risk from performance and security problems, it's really all about understanding what you've got, what your assets are protecting them. And then when that someone's trying to look at them stopping it from happening, >> OK, last question I have for you, Russ, is being in this Cisco ecosystem out there. We're watching Cisco go through a transformation become more and more software company now, four years into the Chuckle Robin's era. So you know, how's that going in? What's it mean to partner Francisco today? >> It's going really well, and I think that we adopted a lot of way or adopted a lot of what the Sisko has done as well and really transform Nets go from what was primarily a hardware first company into a software first company. You know, it's kind of I was in a conference once and we were talking about software eating the world, right and but ultimately, its hardware. That's doing the chewing right. So I think it's one of those balancing acts. You know, it's Cisco's still of selling a ton of hardware, but it's a software solution sets so they deploy on their hardware. That makes it happen. And it's similar for us. You know, we're building out software solutions that really address the issues that people have building all these complex environments. All right, >> Russ Curie, congratulations on all the progress there and look forward to keeping up with how Netscape's moving forward in this multi cloud world. Thank you. All right, we'll be back with lots more coverage here from Cisco Live, San Diego for David Dante Obst Amendment. Lisa Martin's also here. Thanks, as always, for watching the Cube.

>> live from Washington, D. C. It's the Cube covering a ws public sector summit I wrote to you by Amazon Web services. Welcome >> back, everyone. You are watching the Cube and we are here in our nation's capital at the A. W s Public sector summit. I'm your host, Rebecca Night hosting alongside John Furrier. We're joining Cuba LEM Doug Van Dyke, CEO of Inquisitor to our show. Thanks so much for coming back on. >> Well, thank you for having me back. It's good to be here. >> So as I said, You're a Cuba LEM. You're also a nails on alum. And there's a story there, so >> we'll just do a quick rehash of last year. So I started a day ws in 2,012 with the federal business helped the federal business grow started. The eight of US nonprofit Vertical was invited by John and in stew last year to be on the Cube. The video is a great discussion. The video is seen by some of our best partners and inquisitor who happens to be one of the best partners that I had in public sector. We started some discussions and later I was hired to be the CEO. So, John, >> thank you. I didn't know this was >> going to be a career opportunity >> for you. You're the one who's got the jobs. You through the interviews? Well, political, absolutely appreciated community. Great to have you on. Good. Thank you. Thank you for meeting with Theresa. You've known Therese for many, many years. Microsoft Public Sector Game is certainly on fire. You got Andy chassis on the fireside chat. Kind of bring in. You see the frustration like he's got problems and he's never known any for many, many years. For him to be that animated with his opinion means that it's critical more more than ever. Now, where is public sector opportunity right now? Because it seems to be clouds validated, are we? There is just a turning moment for the whole public sector community, >> yet we're so we're absolutely seeing that and inquisitive fact inquisitor. One of the things I like most about inquisitor is it is focused exclusively on the public sector, so our background is in education. If you know, a student is graduating from high school now and applying to one of the many colleges and universities they use the common application We worked with the common app to help build that system that graduating students can apply to multiple universities as opposed to when I was a graduating high school student, had to fill out the form, send in a check, wait for it to come back in the mail. Now that's all done online. You can apply to multiple colleges at the same time. So I look at that as one of the first innovations that happened in the public sector on a ws inquisitor was a part of it. It was one of the things that attracted me to inquisitor, but the innovations that was in two thousand 92 1,010 it was the beginning. We are just hitting that hockey stick that Andy has talked about in public sector, where you know, the federal business. You talked a little bit about the Intel business and how when the agency moved onto a ws, it really validated security. I think we've seen the government go in. I think we've seen education and nonprofits, so I think this is the time that public sector is really going to take off in the clouds >> about the company that you're leading is the chief now, and the product is using common app. You tell what the common app that my high school's graduates had to fill out. Okay, it's send okay. Is that it? >> That's it. That's it. So I >> got some issues with this thing. >> So follow up that was >> definitely on love on different you. Heavy lifting when filling out applications. Automate is great, but it increases the MAWR schools you can apply to, so creates more inbound applications to schools. It does. I'm sure there's some challenges there that's on the horizon with you guys is solving them that creates more. I won't say span because this legit, but a lot of schools are like people throwing in 17 applications now. 20 applications. >> Well, it's automated. I >> mean technology. So, yes, there's more automation, but there's more background. There's more data and these surgeries going on database decision. So sure we'll let me start with inquisitor. You asked about inquisitive 2,000 to quiz it's started and doing application development. It was in two thousand nine that we really saw the light to move Teo a Ws, and it was through the work that we were doing with the common app that we realised the scale of handling all these applications, that the paper based way isn't an easier. In fact, it really restricts the number of colleges that students can apply, and it restricts the number of applicants that colleges get. So with more students applying to more universities and universities receiving more applications, they can be really selective. They have more data sources, more information aboutthe people. They're going to bring on and have a very inclusive and representative university. We have students applying from China and Europe, too, United States University. So we're getting a lot of diversity, and I think you know, there's probably a little bit more volume, but that's what technology >> today is the first digital data. So that's why I appreciate that. But there's gotta be more automation machine learning going in because now you have a relationship with a student and a school. What, what's next? What happens next? >> Well, it's so Sky's the limit, and you can do once you've got data. So data reporting is basically limited by the quality of the input data. So you have more students applying with more background information, and you could get really personal. So we helped a large Ivy League university in the Northeast migrate all into a ws. And this was after we worked with common app to build the common application way helped this university migrate all into a ws and we realized that there were benefits and challenges along the way. Some of the challenges we saw were repeatable, so we built a proprietary product called Sky Map. And what sky map does is it helps the full migration. So it integrates with your discovery applications like a risk network. It integrates with a ws cloud endure and we were working with cloud endure before a ws acquired them. So we have a p I's there, it manages the whole migration. And your question was, you get all this information about an organization's infrastructure, what do you do with it? Will use the next up is a M l. So we've used some of the higher level services that a bit Amazon Web services has with artificial intelligence. We were using Lambda Server lis and we could go there because I think that's and you've >> got to hand over their 80 must educate. >> Oh, yeah, >> you know, you're great. Get a common app over there. Any university coming soon >> I would Did he mention that I saw he was >> on the show before? >> And I just think that it was You got a huge inbound educational thing going on. So education seems to be a big part of the whole themes here. >> Well, that's our legacy, and we're working with a lot of universities were seeing. So you asked, Where is the cloud going? And in the future, we're seeing large universities move all in on a WS because of they're going to get more flexibility. The costs are going to go down. They're going to have more information on the students. They're going to be able to provide better learning. >> When you're talking to your client of this this big Ivy league in the Northeast, what are its pain points? Because I mean, college admissions is a controversial topic in the United States, and its been there's been scandal this year. What? When? When you were talking with this company and they said, Well, we want to do this. But what was the problem they were trying to solve? I mean, what what were they? What were their pain points. >> Well, one of the first pain points is they were located in a major city and their data center was in the major city. And this is expensive real estate. And so to use expensive real estate that you for date us, you know, for servers, etcetera for data center instead of using it for education is a cost to the university. So very simply put, moving out of that data center opening that space up for education and moving into a ws cloud saved it gave them more space for education. It helped them with cost avoidance, and way had a bunch of lessons learned along the way. So way at the time could move about five servers a week, which may seem like a good number. But now, with the automation that we get through sky map our product, we're working with the large a group of private universities as well as Wharton University. And with this large group of private universities, we found we could do on average over 20 the best week we had 37 servers migrate, hire >> a housefly. They like to be on the cutting edge, but still there public sector. Where's the modernisation Progress on that? Because now you're you've been on both sides of the table. You were Amazon Web services. Now years leading is the CEO of this company in higher ed. How's that modernization going? What's your perspective? What's your observation around? >> Sure, So you know. First of all, I had the opportunity to go work it with the university that's local here last week. And what I love seeing is with this access to the cloud you've got, everyone in the university now has access to nearly unlimited resource is for education. They were staffing their own help desk with their students. And I love seeing that kind of experience being brought from, You know, someone who used to be an IT professional is now being brought down to a student because of thes new technologies are so readily accessible to everybody. >> So so what's that? Tell us some other things that you're seeing that you're hearing. They're they're exciting innovations to you in the in the sector. >> Yeah, well, another opportunity that were working with is we worked with the Small Business Administration, and that was pretty rewarding. For us is a small business and three of the applications that we worked on their were. So we are a small a day, and it used to take our founder TC Ratna pur e about two months. Oh, and we had to hire an outside consultant to apply for our small business accreditation. So he was doing the paperwork and all the, you know, the old school application certification. After we built this application with the Small Business Administration, it took him several hours. He did it by himself. We applied. Got the accreditation. So thes modernizations air happening both in universities as well as in the federal government. >> So what's your business plan? You're the CEO now. What's the company's plan? Which your goals. >> So there's so many things I could talk about ill talk about one or two. We see in the next 1 2 3 to 5 years in public sector that these organizations are going to migrate all in on the cloud. And so we're building up a group. That's what Sky map is mainly addressing is way. Want to make sure that organizations are able tto orchestrate their move to the cloud and we're using? We're going to start exposing the tool that we use for our own internal resource is we're gonna start exposing that, leaving that with universities in the federal government and anyone else who's willing to use it to help them get all in on the cloud. Then we think there's probably going to be a wave where they're trying. Teo, learn the cloud and howto operate It will help them is a manage service provider. And then where I'm excited is you go to server lists and I mentioned were already using Lambda for our sky map product that we see in the future after the M S P V organisations. They're going to be servant lis and they'll be running into no ops environments. >> The classic example of sometimes you your business evolves areas you don't know based off on the wave You're on you guys, we're very proficient at migrating We are now You got sky map which is you're gonna take that those learnings and pay it forward bringing >> that are bringing them to the market that >> we don't have to do that themselves by build kind of thing. >> Well, and it's a little bit like you're doing here, John. And what a ws >> is the only one I get up. I tell everybody that, like >> a ws did eight of us start is away for Amazon to manage their internal servers. And, you know, eventually they realized everyone else in the market can use thes same innovations that they've got. And, >> well, I think this proves the point that if you assassin based model with open AP eyes, you Khun offer and pretty much anything is a service. If you get the speed and agility equation right, someone might say why she is not a court company. Why should I buy? I'll just use that service. I hope so. It's the sad, small hopes up. >> Yeah, and sorry. >> I was going to say you were on the inside. Now you're on the outside of that. This conference. What are your impressions? What are you What kind of conversations are you having that you are going to take back to inquisitor and say, Hey, I learned this at the summit. Are these people over here working on something cool? We got to get this in >> here. Well, it's been really fun for me is a change of perspective. For the last seven years, I've been helping plan and organize the event. Make sure it >> goes off this time. I'm a guest. You know, e I look a little bit >> more relaxed than last year is because, you know, I'm a guest now, but the takeaways are really You know, the innovation is continuing at A W s. And, you know, as a partner of Amazon Web services, I've got to make sure that my team and I stay up to date with all of the services that are being released and simplify those. And, like John was asking earlier, you know, make sure that there's a strategy for migration support and then continuing to re factor what they're doing. >> Well, congratulations on the new job. Get a great tale. When, with cloud growth adoption just early days, public sector continuing toe astonished with numbers. Next, she'll be 38,000 people. A lawsuit is like reinvent size, only 30,000 people. >> This is huge. It's a pleasure to be here. I'm sure you guys are enjoying it as well. >> Yeah, I know. It's been great, Doug. Thanks so much for returning to the Q B. I your two time >> alone. Thank you. Thank >> you. I'm Rebecca Knight for John Furrier. We will have more from the Amazon, Uh, a ws public sector, something coming up in just a little bit.

>> live from Washington, D. C. It's the Cube covering a ws public sector summit by Amazon Web services. >> Welcome back, everyone to our nation's capital. We are the Cube. We are live at A W s Public Sector summit. I'm your host Rebecca Night, along with my co host, John Farrier. We're joined by Ken Eisner Director Worldwide Educational programs at a WS Thanks so much for coming on the show >> you for having me. >> So tell our viewers a little bit. About what? What you do as the director of educational programs. Sure, I head >> up a program called a Ws Educate a ws educate is Amazon's global initiative to provide students and teachers around the world with the resource is that they need really to propel students into this awesome field of cloud computing. We launched it back in May of 2,015 and we did it to fill this demand. If we look at it today, what kind of right in the midst of this fourth industrial revolution is changing the means of production obviously in the digital on cloud space, But it's also creating this new worker class all around. Yeah, the cloud Advanced services like machine learning I robotics, I ot and so on. And if you looked at the employer demand, um, Cloud computing has been the number one linked in skill for the past four years in a row. We look at cloud computing. We kind of divide into four families. Software development, cloud architecture, the data world, you know, like machine learning I data science, business intelligence and Alex and then the middle school opportunities like technical customer support, age and cybersecurity, which can range all the way from middle school of Ph. D. But yet the timeto hire these people has grown up dramatically. Glass door as study of companies over there platform between two thousand 92 1,050 18 and show that the timeto higher had increased by 80%. Yet just think about that we talk about I mean, this conference is all about innovation. If you don't have builders, if you don't have innovators, how the heck Kenya Kenya innovate? >> Can I gotta ask you, Andy, just to have known him for over eight years and reporting on him and covering it was on when when everyone didn't understand yet what it was. Now everyone kind of does our congratulations and success. But to see him on stage, talk passionately about education. Yeah, mean and knowing Andy means it's kind of boiled up because he's very reserved, very conservative guy, pragmatic. But for him to be overtly projecting, his opinion around education, which was really yeah, pretty critical means something's going on. This is a huge issue not just in politics, riel, state, local areas where education, where >> the root of income inequality it's it's a lot of. >> There's a lot of challenges. People just aren't ready for these new types of jobs that are coming out that >> pay well, by the way. And this is Elliott >> of him out there that are unfilled for the first time, there are more jobs unfilled than there are candidates for them. You're solving this problem. Tell us what's going on in Amazon. Why the fewer what's going on with all this? Why everyone's so jacked up >> a great point. I, Andy, I think, said that education is at a crisis point today and really talked about that racial inequality piece way. Timeto hire people in the software development space Cloud architecture um technical called cloud Support Age. It's incredibly long so that it's just creating excess costs into the system, but were so passionate, like if you look at going to the cloud, Amazon wants to disrupt areas where we do not see that progress happening. Education is an area that's in vast need for disruption. There are people were doing amazing stuff. We've heard from Cal Poly. We've heard from Yeah, Arizona State. Carnegie Mellon. There's Joseph Alan at North Northeastern. >> People are >> doing great stuff. We're looking at you some places that are doing dual enrollment programs between high school and community in college and higher ed. But we're not moving fast enough, but you guys >> are provided with educate your program. This is people can walk in the front door without any kind of going through gatekeepers or any kind of getting college. This is straight up from the front, or they could be dropouts that could be post college re Skilling. Whatever it is, they could walk in the front door and get skilled up through educators that correct, >> we send people the ws educate dot com. All you need is some element of being in school activity, or you won't be going back from Re Skilling perspective and you came free access into resource is whether your student teacher get free access into content. That's map two jobs, because again, would you people warm from the education way? All want enlightenment contributors to sai all important, But >> really they >> want careers and all the stats gallop ransom good stats about both what, yet students and what industry wants. They want them to be aligned to jobs. And we're seeing that there's a man >> my master was specifically If I'm unemployed and I want to work, what can I do? I walk into you, You can go >> right on and we can you sign up, we'll give you access to these online cloud. Career pathways will give you micro credentials so we can bad you credential you against you We belong something on Samarian Robo maker. So individual services and full pathways. >> So this a >> direct door for someone unemployed We're going to get some work and a high paying job, >> right? Right. Absolutely. >> We and we also >> give you free access into a ws because we know that hands on practice doing real world applications is just vital. So we >> will do that end. By the way, at the end of >> this, we have a job board Amazon customer In part of our job, we're all saying >> these air >> jobs are super high in demand. You can apply to get a job as an intern or as a full time. Are you through our job? >> This is what people don't know about Rebecca. The war is not out there, and this is the people. Some of the problems. This is a solution >> exactly, but I actually want to get drilled down a little bit. This initiative is not just for grown ups. It's it's for Kimmie. This is for you. Kid starts in kindergarten, So I'm really interested to hear what you're doing and how you're thinking about really starting with the little kids and particularly underrepresented minorities and women who are not. There were also under representative in the in the cloud industry how you're thinking expansively about getting more of those people into these jacks. And actually, it's still >> Day one within all y'all way started with Way started with 18 and older because we saw that as the Keith the key lever into that audience and start with computer science but we've expanded greatly. Our wee last year reinvent, We introduced pathways for students 14 over and cloud literacy materials such as a cloud inventor, Cloud Explorer and Cloud Builder. Back to really get at those young audiences. We've introduced dual enrollment stuff that happens between high school community college or high school in higher ed, and we're working on partnerships with scratch First Robotics Project lead the way that introduced, whether it's blocked based coding, robotics were finding robotics is such a huge door opener again, not just for technically and >> get into it absolutely, because it's hands on >> stuff is relevant. They weren't relevant stuff that they can touch that. They can feel that they can open their browser, make something happen, build a mobile application. But they also want tohave pathways into the future. They want to see something that they can. Eventually you'll wind up in and a ws the cloud just makes it real, because you, Khun do real worlds stuff from a browser by working with the first robot. Biotics are using scratch toe develop Ai ai extensions in recognition and Lex and Polly and so on. So we've entered into partnerships with him right toe. Open up those doors and create that long term engagement and pipe on into the high demand jobs of tomorrow. >> What do you do in terms of the colleges that you mentioned and you mention Northeastern and Cal Poly Arizona State? What? What are you seeing? Is the most exciting innovations there. >> Yes. So, first of all, we happen to be it. We're in over 24 100 institutions around the world. We actually, by the way, began in the U. S. And was 65% us. Now it's actually 35% US 65% outside. We're in 200 countries and territories around the world. But institutions such as the doing amazing stuff Polo chow at a Georgia Tech. Things that he's doing with visual ization on top of a ws is absolutely amazing. We launched a cloud Ambassador program to reward and recognize the top faculty from around the world. They're truly doing amazing stuff, but even more, we're seeing the output from students. There was a student, Alfredo Cologne. He was lived in Puerto Rico, devastated by Hurricane Maria. So lost his, you know, economic mobility came to Florida and started taking classes at local schools. He found a ws educate and just dove headlong into it. Did eight Pathways and then applied for a job in Dev Ops at Universal Studios and received a job. He is one of my favorite evangelists, but and it's not just that higher ed. We found community college students. We launched a duel enrolment with between Santa Monica College and Roosevelt High School in Los Angeles, focusing again a majority minority students, largely Hispanic, in that community. Um, and Michael Brown, you finish the cloud computing certificate, applied for an internship, a mission clouds so again a partner of ours and became a God. Hey, guys, internship And they start a whole program around. So not only were seeing your excitement out of the institutions, which we are, but we're also seeing Simon. Our students and businesses all want to get involved in this hiring brigade. >> Can I gotta ask. We're learning so much about Amazon would cover him for a long time. You know all the key buzzwords. Yeah, raise the bar all these terms working backwards. So >> tell us about what's your >> working backwards plan? Because you have a great mission and we applaud. I think it's a super critical. I think it's so under promoted. I think we'll do our best to kind of promote. It's really valuable to society and getting people their jobs. Yeah, but it's a great opportunity, you know, itself. But what's your goal? What's your What's your objective? How you gonna get there, What your priorities, What do you what do you what do you need >> to wear? A pure educational workforce? And today our job is to work backwards from employers and this cloud opportunity, >> the thing that we >> care about our customers still remains or student on DH. So we want to give excessive mobility to students into these fields in cloud computing, not just today and tomorrow. That requires a lot that requires machine lurking in the algorithm that you that changed the learning objectives you based on career, so content maps to thes careers, and we're gonna be working with educational institutions on that recruited does. Recruiting doesn't do an effective job at matching students into jobs. >> Are we >> looking at all of just the elite institutions as signals for that? That's a big >> students are your customer and customer, but older in support systems that that support you, right? Like Cal Poly and others to me. >> Luli. We've also got governments. So we were down in Louisiana just some last month, and Governor Bel Edwards said, We're going to state why with a WS educates cloud degree program across all of their community college system across the University of Louisiana State system and into K 12 because we believe in those long term pathways. Never before have governors have ministers of country were being with the Ministry of Education for Singapore in Indonesia, and we're working deep into India. Never had they been more aligned toe workforce development. It creates huge unrest. We've seen this in Spain and Greece we see in the U. S. But it's also this economic imperative, and Andy is right. Education is at a crisis. Education is not solving the needs of all their constituents, but also industries to blame. We haven't been deeply partnered with education. That partnership is such a huge part of >> this structural things of involved in the educational system. It's Lanier's Internets nonlinear got progressions air differently. This is an opportunity because I think if the it's just like competition, Hey, if the U. S Department of Education not get their act together. People aren't going to go to school. I mean, Peter Thiel, another political spectrums, was paying people not to go to college when I was a little different radical view Andy over here saying, Look at it. That's why you >> see the >> data points starting to boil up. I see some of my younger son's friends all saying questioning right what they could get on YouTube. What's accessible now, Thinking Lor, You can learn about anything digitally now. This is totally People are starting to realize that I might not need to be in college or I might not need to be learning this. I can go direct >> and we pay lip >> service to lifelong education if you end. If you terminally end education at X year, well, you know what's what's hap happening with the rest of your life? We need to be lifelong learners. And, yes, we need to have off ramps and the on ramps throughout our education. Thie. Other thing is, it's not just skill, it's the skills are important, and we need to have people were certified in various a ws skills and come but we also need to focus on those competencies. Education does a good job around critical decision making skills and stuff like, um, collaboration. But >> do they really >> do a good job at inventing? Simplified? >> Do they teach kids >> to fam? Are we walking kids to >> social emotional, you know? >> Absolutely. Are we teaching? Were kids have tio think big to move >> fast and have that bias for action? >> I think that I want to have fun doing it way. Alright, well, so fun having you on the show. A great conversation. >> Thank you. I appreciate it. >> I'm Rebecca Knight for John. For your you are watching the cube. Stay tuned.

>> live from Washington D. C. It's the Cube covering aws public sector summit DC brought to you by Amazon Web services. >> Welcome back, everyone to the cubes Live >> coverage of a ws public sector summit here in Washington D. C. I'm your >> host Rebecca Night, along with my co host, John >> Furrier. We're here with Cory Quinn, Cloud Economist The Duck Billed group and a cube host at large. Welcome. Welcome to our show. A medium >> at best, most days. But we'll see what happens when ever expanding. Someday I'll be a 10 x engineer, but not today. >> Right? Right. Exactly. >> Next host. Exactly. >> There we go, >> Cloud. Stand up on the side. We need to mention that >> Yes, generally more cloud improv. But no one believes that. It's off the cuff. So we smile, we nod, we roll with Tio. Yeah, no one wants to hear me sing in any form. >> I promise. Strapping So, Cory, you have been here. You are on the ground having great conversations with people here. 18,000 people at this summit Give us give our viewers a low down on the vibe. The energy What? What do you hear? Very different >> feeling in the commercial summits you're seeing. People are focusing on different parts of the story, and one thing I find amusing is talking to people who work in the public sector. Show up in their first response is, Oh, I'm so behind and then you go to the commercial summit. You talk to people who are doing bleeding edge things, and their response is, Oh, I'm so behind and everyone thinks that they're falling behind the curve and I'm >> not sure how >> much of that is a part of people just watching a technology. Events outpace them versus the ever increasing feature velocity. If they show on slide year over year over year, consistent growth and people feel like they're being left in the dust, it's it's overwhelming. It's drinking from a fire hose. And I don't think that that gets any easier when you're talking to someone in public sector where things generally move in longer planning cycles because they definitional have to, and I'd argue should, >> but you should help them, make them feel better and say, Don't worry. The private sector feels the same way. Not just everyone >> has these problems. That's that's the poor little challenge of this is everyone believes that if you go to the one magic company, their environment is going to be wonderful. They're adopting everything. It doesn't exist. I've gone into all of the typical tech companies you would expect and talk to people. And everyone wants you for three or four drinks into them, gets very honest and starts crying. What would its higher fire their own environment is? It says a lot of conference. We're going around. Here's how we built this amazing thing as a proof of concept is what the part they don't say or for this one small, constrained application. People are trying to solve business problems, not build perfect architecture. And that's okay. >> Yeah, process. They're not. They're not businesses, their agencies. As you said, they're like, slow as molasses when it comes to moving speed. And you could even see Andy Jazzy during his fireside Shep. He's already studying, laying the groundwork. Well, >> once you're in the >> cloud, here's how you know the adoption level so you can see that it's land not landing expand like the enterprise, which is still slow. It's land, get the adoption and then expand, So the public sector clearly has a lot of red tape. I mean, no doubt about it. >> That means anyone who'd argue that point >> chairman's like 1985. It's like, you know, hot tub time machine, you know, nightmare. But Andy Jazz, he also says on differently to heavy lifting is what they want to automate away. That's the dream. That's the That's the goal. Absolute. It's hard. This is the real challenge. Is getting the public sector adopted getting the adoption, your thoughts when what you're hearing people are they jumping in? They put a toe in the water, kicking the tires. As Andy said, >> all of the above and more. I think it's a very broad spectrum and they mentioned there. I think they were 28,000 or 12,000 non profit organizations that they wind up working with as customers and they all tend to have different velocities across the board as they go down that path. I think that the idea that there's one speed or you can even draw a quick to line summary of all the public sector is a bit of a Basile explanation. I see customers are sometimes constrained by planning cycles. There's always the policies and political aspects of things where if you wind up trying to speed things up, you're talking to some people who will not have a job. If you remove the undifferentiated heavy lifting because that's been their entire career, we're going to help you cut waste out of your budget. Well, that's a hard sell to someone who is incentivized based upon the size of the budget that they control it. You wind up with misaligned incentives, and it's a strange environment. But the same thing that I'm seeing across the corporate space is also happening in public sector. We're seeing people who are relatively concerned about where they're going to hire people from what those people look like, how they're going to transform their own organizations. Digital transformations, attired term. >> And it's like you have rosy colored glasses on too much. You're gonna miss the big picture. You gotta have a little bit of skepticism. I think to me governments always had that problem where I'm just gonna give up. I'm telling different. I can't get the outcome I want, because why even try? Right? I think now, with cloud what I hear Jazzy and Amazon saying is. Hey, at least you get some clear visibility on the first position of value, so there's some hope there, right? So I think that's why I'm seeing this adoption focus, because it's like they're getting the customers. For instance, like I'm a university. I could be a professor, but my credit card down my university customer, I got a couple instances of PC to so ding and another one to the 28,000 >> exactly number of customers is always a strange >> skeptical there. But now, for the first time, you, Khun got should go to a team saying, Hey, you know all that B s about not get the job done, you can get it with clouds. So it's gettable. Now it's attainable. It's not just aspirations. >> Movers really will make the difference. In the end, with the university customer's question, the people who were in that swing >> the tide can that be a generational shift, a deb ops mindset in government? That's a big question. >> Well, they have some advantages. For example, we took a look at all the Gulf cloud announcements and the keynote yesterday, and that must have been a super easy keynote to put together because they're just using the traditional Kino slides and reinvent 2014 because it takes time to get things certified as they moved through the entire pipeline process. And there's nothing inherently wrong with that. But the services that are going into come cloud or things that are tried and tested in a lot of other environments. There's an entire community out there. There's an established body of knowledge. So a lot of the path that government is walking down has already been from a technical perspective paid for them. >> I want to riff on an idea on to make a proposal with you here in real time. You're I think what we should do is make a proposal to the U. S. Government that we basically take equity in the agencies and then take them public. >> That's not a bad idea, absolutely not about commercialized. >> The entities create a stock option program, Cory, because listen, if I'm if I'm a talent, why would I gotta work for an agency when I could make three times Mohr get public and be rich, and that's the problem with talent. You walk around the expo for here. The booths are much smaller, and I didn't understand that at first, and then it clicked for me. If you want to sell services to government, you don't buy a bigger booth. You buy a Congress person and it turns out those air less expensive. That's how acquisitions tend to work in this space. So folks walking around or not, generally going to be the customers that buy things. People walking around in many cases are the talent and looking for more talent. And it does become extremely compelling to have those people leave public sector and go into private sector. In some cases where we'll pay you three times more and added bonus most days, this is America. After all, no one's shooting at you, so that does your >> cloud. Economists were kind of joking about your title, but if you think about it, there are economics involved. It's lower cost, faster, time to value. But what we're getting at is an incentive system. So you think fiscal monetary policy of incentives. So you know, Rebecca, this this This is the challenge that the policy guys gotta figure because the mechanisms to get stuff done is by the politicians or do this or do that. We're getting at something, really, to the heart of human beings, that mission of the mission of the agency or objective they're doing for the labor of love or money? Yes, Reed, why not create an incentive system that compensate? >> You think That's incentive system for taxpayers, though, too, in the sense of >> if I can see the trillions of dollars on the >> budget, a lot of what >> governments do shouldn't necessarily be for sale. I think the idea of citizen versus customer tends to be a very wide divergence, and I generally pushback on issues to attempt, I guess, convinced those into the same thing. It's you wind up with a very striated, almost an aristocracy Socratic society. >> I don't think that tends >> to lead anywhere. Good way. Everyone is getting political today for some reason. >> Well, I >> mean fireside chat to digital >> transformations. People process technology. You can superimpose that onto any environment where those public policy or whatever or national governments, the people, his issues there, processes, issues, technologies is each of one of them have their own challenge. Your thoughts on public sectors challenges opportunities. Four people process technology. >> You have to be mission driven for starters in order to get the people involved. As far as the processes go, there are inherently going to be limitations sometimes and easily observable in the form of different regulatory regimes that apply to these different workloads. And when we talk about the technology well, we're already seeing that that is becoming less of a gap over time. What used to be that o on ly we can secure a data center well enough from a physical security standpoint, there's a quote from the CIA that said on its worst day that cloud was cloud. Security was better than any on premises environment that they could build. And there's something to be said for that. Their economies of scale of like by >> the tech gaps going away. Almost zero yes. So if that OK, text, good check training fault of the people side. Absolute awareness competency processes a red tape automation opportunity. That could be. >> But this is also not to assume that the commercial world has unlock either. Where does the next generation come from? You talk to most senior cloud folks these days and most of us tend to have come up from working help desks being grumpy, you nexus in men's or you nexus movement because it's not like there's a second kind of those and we go up through a certain progression. Well, those jobs aren't there anymore. They've been automated away. The road that we walked is largely closed. Where does the next generation come from? I don't have a great answer. >> Talent question is a huge one. This is going to be the difference. Rebecca. We were riffing on this on our opening. >> It's the only one. >> Your thoughts. I mean, were you even hearing all this stuff and you've been researching this? What? Your thoughts. >> I think that we need to think more. I think tech companies need to think more broadly about where they're going to get this next generation of people, and they don't need to necessarily be people who have studied CS in school. Although, of course we need those people too. >> But the people with the bright, the creative, the expansive world views who are thinking about these problems and can learn >> the tech, I mean the tough guy, you know why >> block change you into a nice CEO and everyone gets >> rich, but I think when Jessie was saying today during his fireside, in the sense of we need to make sure that we're building tools, that >> you don't need to be a machine learning expert to deploy, you know we need to make simpler, more intuitive tools, and then that's really important here. >> Amazon does well in that environment about incentives. >> I think that >> one thing that the public sector offers that you don't often see in the venture start of world or corporate America or corporate anywhere, for that matter, is the ability to move beyond next quarter, planning the ability to look at long term projects like What >> does >> it take to wind up causing significant change across the world? Where is it take to build international space Station? You're not gonna be able to ship those things 180 days, no matter how efficiently you build things. And I think that the incentives and as you build them, have to start aligning with that. Otherwise you wind up with government trying to compete on compensation with the private sector. I don't think that works. I think you may have an opportunity to structure alignments around sentence in a very different life. >> It's an open item on the compensation. Until they agree, we'll watch. It was ideas. We'll see what tracks. But to me, in my opinion, what I think's gonna be killer for game game one here. This of this revolution is the people that come out of the woodwork because cloud attracts attract smart people and smart people are leaning into the government with cloud. It was the other way around before the cloud people, I don't want to get involved in government, and that was a big ding on government attracting qualified people. So I think Cloud is going to attract some smart people that want to help for the purpose and mission of whatever the outcome of that political or agency or government initiative with a cyber security there. People will care about this stuff who want the social equity not so much, >> Yeah, I think that's >> going to be a wild card. I think we're going to see like a new might in migration of talented people coming into quote assist government. That's a work for government to figure out how to be better at whatever the competition is and that is going to be I think the first lever of you start to see new names emerge. This person who just changed the organization over here become a hero Dev Ops mindset being applied to new environments. >> And we've seen that to some extent with the U. S. Digital service with 18 half where you have industry leaders from the commercial side moving into public sector and working in government for a time and then matriculating back into the public sector and the private sector, I think that there winds up being a lot of opportunity for more programs like that of scaling this stuff out >> and career change and career passer tissue. And there is this more fluid iti. As you're saying, >> I think that money isn't everything. You know. There's a lot of research that shows up to a certain threshold of income. You >> don't get that much happier. I don't know if Jeff >> basis is that much happier than us. I mean, >> we live in a little more bank and say, you know, >> you see the other side of it, too, is you build all these things together where you have okay. What? >> What is it >> that moves people? What do they care about. It's not just money, and I think that the old styled the old are very strict hierarchy within organizations where things are decided by tenure. Service is a bit of a problem if you have someone who works for. The EPA has been doing a deep dive cloud work for 10 years. There's nothing specific to the EPA about what that person has mastered. They shouldn't be able to laterally transition into the FDA, for example, >> Jackson Fireside Chat, Those interesting point about the fire phone that they talked about. And this is the transfer ability of skill sets and you getting at the thing that I will notice is that with Cloud attracts this interdisciplinary skill sets so you don't have to be just a coder. You khun, note how code works and be an architect, or you could be a change agent some somewhere else in an organization. So that's >> going to >> be interesting. That's not necessarily what how governments have always been siloed right? So can can these silos can these old ways of doing things. This is the question. This is why it's fun to cover this market. >> We're already >> seeing that in the public sector were being able to write code is rapidly transitioning into a very being very similar to I can speak French. Great. That's not a career in and of itself. That's a skill sad that unlocks of different right. A different career paths forward, but it doesn't wind up saving anything. It doesn't want a preserving its own modern aristocracy path forward or >> use the building an example. I don't have to learn how to pour concrete organ, right? The blueprints. Yes. So as we start getting into these systems conversations, you're going to start to see these different skill sets involved. Huge opportunity. If >> you're in >> school today and you're studying computer science, great learned something else, too, because the intersection between that and other spaces are where the knish opportunities are. That's the skill set of the future. That's where you're going to start seeing opportunities. Do not just succeed personally, but start to change the world. >> But Cory Great. Thanks for coming on and make an appearance and sharing what you found on the hallways. Good to see you. Coop con in Europe. Thanks for holding down the fort there. >> Of course I appreciate it. It was an absolute Bonner. >> Excellent. Great. Well, thank you so much. Thank >> you. I'm Rebecca Knight for John Furrier. Stay tuned. You are watching the Cube.

>> live from Washington, D. C. It's the Cube covering a ws public sector summit by Amazon Web services. >> Welcome back, everyone. You are watching the Cuban. We're kicking off our day two of our live coverage a ws public sector summit here in our nation's capital. I'm Rebecca Knight co hosting with John Fer Yer John. It's great to be here. 18,000 people having important conversations around around governments and cloud computing. Let's extract the signal from the noise. Let's do with the Cube. Does best, >> Yeah, I mean, this is to me a really exciting event because it's got the confluence of what we love tech and cloud computing and all the awesomeness of that and that enables. But even in Washington, D. C. With the backdrop against tech clash on this, you know, narrative run tech for illah tech for bad, bad check whatever you want to call it. Anti trust is a lot of narratives around that there's a huge story around check for good. So I think there's an interesting balance there around the conversations, but this is world of heavy hitters are this week You've got senior people at the government level here, you have senior tech people hear all kind of meddling and trying to figure out howto let the tail winds of cloud computing Dr Change within government against this backdrop of tech for ill as Jay Carney, whose the global marketing policy guy for Amazon on reports to Jeff Bezos, former Obama press secretary. He's super savvy on policy, super savvy on tech. But this is a really big point in time where the future's gonna be determined by some key people and some key decisions around the role of technology for society, for the citizens, United States, for nation states as people start to figure out the role of data and all the impact of this so super exciting at that level, but also dangerous and people are telling a little bit. But I also want to run hard. That's pretty much the big story. >> So let's let's let's get into this tech backlash because you're absolutely right. Through the public, sentiment about technology and the tech behemoths has really soured. The regulators are sharpening their blades and really paying much more attention, uh, particularly because so many people say, Hey, wait a minute, why? How does Google and Facebook know all this stuff about me, but what do you think? What are we hearing on the ground in terms of where regulation is going? Before, before the cameras were rolling, you were talking about this idea of regulators working closely with the innovators, observing but not meddling. I mean, do you think that that's that's That's these dollars underwears We're going in? >> Well, not really. I think that that's where people wanted to go in. I think right now the the surprise attack of tech taking over, if you will in the minds of people and or without Israel or not, it's happened, right? So I was talking yesterday around how the Internet, when Bill Clinton was president, really grew a little bit slower than the pace of this today. But they did a good job of managing that they had private sectors take over the domain name system. We saw that grow that created in the open Web and the Web was open. Today it's different. It's faster in terms of technology innovation, and it's not as open. You have Facebook, LinkedIn and these companies that have silos of data, and they're not sharing it with cyber security General Keith Alexander, former head of the NSA and the first commander of cyber command in the U. S. The United States under Obama. He pointed out that visibility into the cyber attacks aren't there because there's no sharing of data. We heard about open data and knishes from a think tank. The role of data and information is going to be a critical conversation, and I don't think the government officials are smart enough and educated enough yet to understand that So regulatory groups want to regulate they don't know how to. They're reaching out the Amazons, Google's and the Facebook to try to figure out what's going on. And then from there they might get a path. But they're still in the early stages. Amazon feels like they're not harming anyone there. Lower prices, fast delivery, more options. They're creating an enablement environment for tons of startups, so they feel like they're not harming anyone. You're the antitrust, but if they're going to being monopolizing the market place, that's another issue. But I still think Amazon still an enabling mode, and I think you know, they're just running so hard. It's going so fast, I think there's gonna be a big challenge. And if industry doesn't step up and partner with government, it's going to be a real mess. And I think it's just moving too fast. It's very complicated. Digital is nuanced. Now. You get the role of data all this place into into into effect there. >> Well, you're absolutely right that it's going fast. Teresa Carlson on the other day talking about eight of US growth, UH, 41% year over year and she said, Cloud is the new normal. The cloud cloud is here more and more governments on state and local, really recognizing and obviously international countries to recognize that this, this is they're adopting these cloud first approach is, >> yeah, I mean, I think the first approach is validated 100%. There's no debate. I think it's not an ah ha moment. Cloud Israel. Amazon has absolutely proven since the CIA deal in 2013 that this is a viable strategy for government to get to value fast, and that is the whole speed of cloud game. It's all about time to value with agility. Eccentric center. We've been talking about that with Dev Ops for a long, long time. The real thing that I think's happening that's going on. That's kind of, you know, to read the tea leaves and we'll hear from Corey Quinn. Our host at large will go on later. This is a new generation of talent coming on board and this new generation. It feels like a counterculture mindset. These are Dev ops, mindset, people not necessarily Dev ops like in the Cloud Computing Way. They're younger, they're thinking differently, and they think like Amazon not because they love Amazon, because that's their nature. Their got their getting content in a digital way, their digital natives. They're born into that kind of cultural mindset. Of what is all this nonsense red tape? What's the bottlenecked in solving these problems? There's really not a good answer anymore, because with cloud computing and machine learning an A I, you can solve things faster. So if you expose the data, smart people go well. That's a problem that could be song. Let's solve it. So I think there's going to be a resurgence is going to be a renaissance of of younger people, kind of in a counter culture way that's going to move fast and an impact society and I think it's gonna happen pretty quickly over the next 10 years. >> Well, that's one of the things that's so inspiring about being at a conference like this one a ws public sector summit, Because we are hearing getting back to what you just said. We're solving problems and these air problems about not just selling more widgets. This's actually about saving lives, helping people, delivery of healthcare, finding Mr Missing Persons and POWs who are missing in action. >> I mean, the problems could be solved with technology now for goodwill, I think will outweigh the technology for Ayla's Jay Carney calls it. So right now, unfortunately, was talking about Facebook and all this nonsense that happened with the elections. I think that's pretty visible. That's painful for people to kind of deal with. But in the reality that never should have happened, I think you're going to see a resurgence of people that's going to solve problems. And if you look at the software developer persona over the past 10 to 15 years, it went from hire. Some developers build a product ship it market. It makes some money to developers being the frontlines. Power players in software companies there on the front lines. They're making changes. They're moving fast, creating value. I see that kind of paradigm hitting normal people where they can impact change like a developer would foran application in society. I think you're gonna have younger people solving all kinds of crisis around. Whether it's open opioid crisis, healthcare, these problems will be solved. I think cloud computing with a I and machine learning and the role of data will be a big catalyst. >> But money, the money, the money is the thing we're going to have Cory Quinn on later talking about this this talent gap because there are people who are, As you said, they're young people who are motivated to solve these problems, and they want to work for mission driving institutions. What better mission, then helping the United States government >> just heard in the hallway? This has been the I've heard this multiple times here. This show I just heard someone saying Yeah, but that person's great. I can't keep them. What's happening is with the talent is the people that they need for cloud computing. Khun, get a job that pays three times Mohr orm or at the private sector. So, you know, Governor doesn't have stock options, >> right? All right, all right. If >> you're, ah, machine learning, >> people call girls in the lounge. >> Eso all kinds of different diners. But I think this mission driven culture of working for society for good might be that currency. That will be the equivalent stock option that I think is something that we were watching. Not haven't seen anything yet, But maybe that will happen. >> Paid in good feelings way. We've got a lot of great guests. Wave already teed up. We've got your E. Quinn. Bill Britain from Cal Poly to talk more about ground station. We have alien Gemma Smith of YSL Itics, uh, and Jameel Jaffer. >> Think ground station. But the biggest surprise for me and the show so far has been ground station that that product has got so much traction. That's ridiculous. I thought it would be kind of cool. Spacey. I like it, but it's turning into a critical need for a I ot I mean, I was just talking with you. Came on about the airplane having WiFi on the plane. We all like Wow, we expected now, but you go back years ago is like, Oh, my God. I got WiFi on the plane. That's a ground station, like dynamic people going. Oh, my God. I can provision satellite and get data back, all for io ti anywhere in the world. So that is pretty killer. >> Excellently. I'm looking forward to digging in with you with many guests today. >> Good. >> I'm Rebecca Knight. For John. For your stay tuned, you are watching the Cube.

>> Live from San Diego, California It's the queue covering Sisqo Live US 2019 Tio by Cisco and its ecosystem. Barker's >> Welcome Back to the Q. We are running out Day two of our coverage of Sisqo Live 2019 from San Diego. Finally. Smartened. Joining Me with David Dante, David Ayer welcoming Carl Hobart to the queue for the first time. Director of product management for network service orchestration from Cisco. Welcome, Carl. >> Thank you so much. Thanks for having you guys >> wearing the Definite Zone. This area has been completely jammed. So buzzy, so full of excitement. For the last two full days, 95% we've been talking about all of the news, the announcement. But network automation is something that we've also been talking about. I was looking at some stats from this Cisco website. I think it was an infographic the other day where of network management is still manual, and I think what hit toe optics alone does that create talk to us about network automation and orchestration? In 2019 what's thie state of the art >> A LL. That's a big topic, but let me see if we can feel some of the layers >> off feeling you can. >> I do spend equated with quite a bit of time with this. And I also have the pleasure of having this conversation with many, many customers because, let me tell you, as uncomfortable as it may feel, you know, for a company like Cisco that is actually the number one topic that customers bring to us. They trust us on so many other dimensions in terms, in terms of the infrastructure that we bring. But the one thing that they really don't want to bring to the front is how can we help them automate their networks? Right? And there's a couple of pressure points going for them. I mean, it's the obvious basic stuff. That manual steps introduce an insane amount of outages and lowers equality. But it's also preparing for what's going to come. So it's that perfect mix between unavoidable and somewhat tedious. It is truly somewhat tedious. It's about cleaning up in front of your door, right? So they're turning to us to try to understand, and this is where it gets really interesting. What are others doing around this? Right, so we get to build a very nice and interesting body of experience working with a number of us, you can imagine large network owners going through the motions towards natural automation because that's number. The observation number one is that it's a long journey. It involves a whole lot of rolls inside of the organization, and it just takes time. So it's not one of these things you can buy yourself out of or you can, you know, hardware yourself out of. It's literally a big a turning point for how they organize themselves, how they hire people, which is huge. We've even had example. So they had to rethink the interior decoration off some of their some of their sight because with the emergence of software people of automation experts, they don't work the same way as traditional network engineers, right? They need another type of building, and that's how it really daunts on some of our customers that okay, way have to step back. So I was coming back to your actual question. Question is that the state of the art right now is the insight that it's a big, big I wouldn't say revolution but evolution towards the software centric world and that it permeates the entire life off people that owns large networks. That insight is actually >> what I saw that the light bulb goes off, okay, but it's it's a maturity curve. It's a bell curve it is for so do you still have? Sure you do. You see complacency. You see fear. What's that? What's that mix look like right now? Is it just a tip of the spear leaning in? Or is it the fat middle is now going for it >> from a vendor perspective. I am, after all, representative with Vova vendor. What's really unique at this place in time is that customers are open and front, loading the conversation with their problems. In many other faces off technology turn, they don't want to talk about their problems. Even even worse, They don't want us to remind them about their problems. They take a front now that's what they want to do, and they want to talk about how bad it is, right, Dave? It's almost like they're competing Now. I'll tell you about it is for me compared to how the others are. So that's huge, because that's true. The tip of the iceberg, like you said on the Insight that they actually have a big honking issue and that time is against them, right? So they are reaching out to vendors wanting to talk about the problems that that's pretty unique. So I think most of the fear and most of the, you know, rationalizing whether in a bad spot that's actually behind them Now it's about getting to solutions. Now it's about opening up, asking for help, sharing the problem with other vendors and other players in the field, and actually kind of almost like huddling around the problem and trying to move it forward as an industry. >> Now is it because you saw that the hyper scale er's had so much success with automation? Is it because of digital transformation? Trying to, you know, grow global scale? They they want to take cost out and shift Resource is why now? Why is it so total mind? >> So not one big thing, but a certain number of incremental pressures that has bean, you know, building up towards a breaking point. I'd say the one thing maybe that comes around mostly is that everybody's very excited about to see what virtualization Khun do for them, right, But virtualization assumes a certain type of the frame roll asset management in a sort of type of automation that blind the assumes, humans or other group, Right? So a big pressure point is to understand, as long as we're doing things manually, there is no virtual ization to be had or actually, virtualization will just make it more complex, and there are no gains to be had. So when I'm thinking about maybe the number one pressure, that's the one thing we have to get humans out of the loop in order to be able to virtual eyes, anything right? Otherwise, well, there will be no gains to be had. And also, I think it's the pressure on the expectations from the customer base. And they don't fundamentally don't understand why networking isn't as agile as workload management applications and all that kind of thing. So we're kind of inheriting the flexibility of the application world on the expectations are kind of falling back on the networking side of things. >> So you talk about virtualization your presume here, including containers in that in that context, right? So that adds another dimension of >> yeah, so the thing you like you want to spend up a container takes, you know, optimized cases below a second. Then go to the phone and call the networking team and ask for a new villain in the top of racks, which simply won't be a good thing, right? So you wanted exactly inside that was fast. Took less than a second. Now let me put a faxing to the networking team so they can go and set the connectivity of said No one. Ever >> right smoke signal that they're never smokes. You go. It makes the string phone carrier pigeons that fly >> little one fly on. Eventually we will have a villa so that that is the thing. They expect the network to respond with the same lightning speed and not only to creating things but moving things, actually tearing down things and removing configurations from the network. That whole lifecycle making the network looked like a malleable resource in the same sense that applications now are through continent generalizations and other things. Is this true at the breaking point, then, for the network engineers? I mean, they've had a uphill battle for a while anyway, but that one really took the price, right? >> Are there any industries in particular that you're seeing were there first or are the first to raise their hands and say, We've got a problem, anything that surprises you Or is it pretty horizontal? Whatyou're saying? >> There's one thing that I really tried to follow and I'll let you in on this secret. You know, between the three of us here, of course, communication service providers and let me spend a couple of seconds on this, mostly the carriers carrier. So there's a whole slew off cos that does nothing but sell Ben with the other carriers. They don't have many end customers themselves, but they passed traffic between the cloud giants and others. Write. It's paper thin margins on enormous amounts of band with, and there's simply no room for humans, right? It's almost like cloud economics, where power is the deciding factor. How cheap you khun game, you can get power. It's the same thing for these people. How how cheap can we produce Massive band with? Those guys were the 1st 1 to do things like connecting their serum system, a sales force or whatever. They're running straight into their network, right? No humans, nothing like that, right? So that's one of my little secrets. I track what they do because they're they're under such extreme margin pressures. >> Yes, right. But because it costs are coming down. And that man, the data volumes or going to the so they're so >> they're they're the probably the first, like, true commodity player in networking, right? So they have to get everything that's not, you know, fixed. Just get it out, get it off the ship, right? Just get it off the shape to win, Right? So there, there, my little secrets. You know, I try to track what they do because they're usually a little bit ahead. >> So what are they doing? >> So they they are again what they're trying to do, You know, normally, in a complication service provider or for that matter, and ambitious enterprise, you have a pretty thick stack of software, right? So at the bottom, obviously, you have the package passing things physical or virtual. Then you have orchestration. Maybe then provisioning, you know? Yeah, layer after layer after layer that has served the services companies really well over the years. Right? But when you step back and look at what you actually do with commodity services, we realized that the little path through that software you can fix with a very, very small set off functions, right? So they're literally just ripping things out and connecting again. They're crn systems straight into the network, and you can hear the pain scream of many. You know, companies that make a whole lot of money and integration, services and and business services and billing and rating in charging and all. That kind of stuff they do is just like like a bear metal implementation ofthe communication, right? So that's what they do. It turns out to be first of all, doable. So they're showing as all that you actually don't have to. Now they have a pretty particular menu off services that they provide. It's pretty short and sweet. It's bad with >> it's a cost for megabit, no frills, exactly >> nothing. No up selling here. But it's what it is, is what it is. So they have having a little easier, but they're really blazing the trail and showing that this can be done with very, very limited amounts off software. But I think that's what they're showing, and the second thing you almost said, it is many of course, enterprises are now extremely application centric that permeates the whole conversation, right? People think of the world in applications apologies, and the network supports the applications. Apologies. So being able to have the network then lock step move with the applications is truly key. I know it sounds simple, but it's it's a It's a big thing for many of our customers >> to ocean. >> It is, well, it is an ocean, and it's it's about making the network come alive for the application owners so it can follow in an ergonomically nice and robust fashion. That's the other really big pressure. So following people that has a strong application bias and trying to delight them as a networking person, which is by no means easy. Some of them actually don't like as much. You know. Some of them would actually like to get rid of the network if they physically could write, but they can't, so they have to live with it. And it's up to us then, to prove that there's actually value in the network by surfacing all the cool stuff that we have to them on their home turf, so to speak. So that's the kind of the second >> driver here, this gold in that net, then that data that's traveling over that it is it is for sure >> is just We haven't made it really easy for them to love way have to improve on them. That's what we have. >> We'll, Carl, thank you so much for a excited, passionate conversation with David me about network service, orchestration and the opportunities. And I love how you're starting to see customers first step in any problem. Situation is admitting. I have a problem and you're saying that that's awesome. We thank you so much for sharing your time and your energy with us. Thanks >> for having me. >> Our pleasure for day Volante. I'm Lisa Martin. We're wrapping up Day two of our coverage of Sisqo live. Join Dave student Amanda myself tomorrow as we broadcast all day. Our third and final day here and Sisqo live in San Diego. Thanks for watching

>> from San Diego, California It's the queue covering Sisqo live US 2019 Tio by Cisco and its ecosystem Barker's >> We'll get back to the Cube. We are live at Cisco Live in San Diego. Study. San Diego. Lisa Martin with David Lantana and David Ayer. Super geeking out here, Susie, we is with us back with us. SPP in CTO of depth that Suzy Welcome back. Thank you. It's great to be back. So this event is massive. Cisco's been doing customer and partner events for 30 years now. What started as networkers? We? No, no, it's just alive. Something else you might not know that's also 30 years old. Dizzy. The movie, The Field of dreams. >> Wow, uh, kind of feels like the field does kind of feel like that that are one >> years yes, on ly five years. This has been so influential in Cisco's transition and transformation. You've got nearly 600,000 members in this community. Definite zone. It's jam packed yesterday today. Expect tomorrow as well? Yes, and you guys made simple, really exciting announcements. Yes, we didn't tell us >> about it, so it's fantastic. >> So basically what happens is the network has gotten very powerful. It has gotten very capable. You know, you can do intelligence machine learning you Khun Dio Intent based networking. So instead of the network just being a pipe, you can actually now use it to connect users devices applications use policy to make sure they're all connected securely. There's all sorts of new things that you could do. But what happens is, while there's all that new capability, it's in order to take advantage of it. It takes more than just providing new products and new technology. So our announcements are basically in two areas and we call it. It's like unleashing the capabilities of the new network and by doing it in to a So won is by bringing software practices to networking. So now that it really is a software based, programmable network with all of these capabilities, we wantto make sure that practice of software comes into a networking, and then the other is in the area of bringing software skills to networking because you need the right skills to be able to also take advantage of that. So if I just jump right into it, so the 1st 1 in terms of bringing software practices to networking. We've announce something that we call definite automation exchange. And so what happens is, you know, of course, our whole community builds networks. And as businesses have grown, their networks have grown right and they've grown and grown business has grown growing, grown right, and then it's become hardest, become unmanageable. So while you say there's all these great new technologies, but these things have grown in their way, so our customers biggest problem is actually network automation like How do I take my network? How do I bring automation to it? There's all the promise of it and definite automation. Exchange is built to basically help our community work towards network automation, so it's a community based developer center. What we say is that we're helping people walk, run and fly with network automation by walking. We're saying, OK, there's all these cool things you could do, but let's take it in three steps like first of all is let's walk. So first, just do a read only thing like get visibility, get insights from your network, and you can be really smart about it because you can use a lot of intelligence predictive modeling. You can figure out what's going on. So that alone is super valuable. >> Get the data. >> Get the data I learn on DH. Then next is an Okay, I'm ready to take action. Like so. Now I've learned I'm ready to take action, apply a network policy, apply a security policy, put controls into your network. That's you know. So, uh, walk, run, And then when you're ready to fly is when you're saying okay, I'm going to get into the full dev ops soup with my network. I'm going to be gathering the insights. I'm going to be pushing in control. I'm now optimizing managing my network as I go. So that's the whole slice it. So the wing fact, we want to go to them the walk, run, fly. >> And if I understand from reading your blood, Great block, by the way, >> Thank you. >> A lot of executives, right? Blog's and it's kind of short of yours is really substantively like, Wow, that was >> really something on. That's No, >> But if I understood a truck that you're gonna prime Sisko was gonna prime the pump A cz? Well, yeah, with a lot of ideas and code on DH. Yes, and then engineers can share. There's if they so choose. >> Exactly. So the key part of automation exchange beyond helping people take thes areas. The question is, how are we going to help them? Right? So what happens is what we've been doing with Definitive. We've been helping people learned to code, you know, in terms of networkers, we've been helping bring software developers into the community. We've been helping them learn to use a pea eye's all the good stuff a developer a good developer program should do. But what are networkers have said is I need help solving use cases. I need help solving the problems that I'm trying to solve, like how to get telemetry and monetary, how to get telemetry and insights from my network. How do I offer a self serve network service out to my, you know, customers line of business developers, you know, howto I automate it scale. And so what happens is there's a you know there's an opportunity or a gap between the products and AP eyes themselves and then solving these use cases so are now opening up a code repository, Definite Automation exchange, where the community can develop software that actually solves those use cases. Francisco is going to curate it. It's just going to be code on Get Hub. We'll make sure that it has the right, you know, licenses that, you know, we do some tests and it's working well with the FBI's, and then we're hoping it's going to become. We're hoping, you know, kind of the industries leading network automation code repository to solve these problems. >> Well, it's this key because big challenge that customers tell us that they have with automation is they got all these bespoke tools. None of them work together. So do you think something like this exchange can help solve that problem? >> It can. I believe it can. So the reason being is that you know, there are tools that people use and everybody's environments a little different. So some might want Teo integrate in and use answerable terra form, you know, tools like that. And so then you need code that'll help integrate into that. Other people are using service now for tickets. So if something happens, integrate into that people are using different types of devices, hopefully mostly Cisco, but they may be other using others as well way can extend code that goes into that. So it really helps to go in different areas. And what's kind of cool is that our there's an amount of code that where people have the same problems, you know, you know, you start doing something. Everyone has to make the first few kind of same things in software. Let's get that into exchange. And so let's share that there's places where partners are gonna want to differentiate. Keep that to yourselves like use that as your differentiated offer on DH. Then there's areas where people want to solve in communities of interest. So we have way have someone who does networking, and he wants to do automation. He does it for power management in the utilities industry. So he wants a community that'll help write code that'll help for that area, you know, So people have different interests, and, you know, we're hoping to help facilitate that. Because Sisko actually has a great community way, have a great community that we've been building over the last 30 years there the network experts there solving the real problems around the world. They work for partners, they work for customers, and we're hoping that this will be a tool to get them to band together and contribute in a software kind of way. >> So is the community begins to understand never automation and elect your pathway of of walk, run fly swatter. Soothe projected business outcomes that that any industry, whether it's utilities or financial services, will be able to glean from network automation. I can imagine how expensive from topics perspective it is all this manual network management. So what? Oh, that's some of the things that you projecting the future that businesses who adopt this eventually are going to be able to re >> Absolutely, I mean, just, you know, very simple. Well, so many, so many things. So, uh, in the in the case of what's a manufacturing, because you're talking about different industries? So there's a whole opportunity of connected manufacturing, right? So how do I get all of those processes connected, digitized and write. Now write things air being pretty much run in their way. But if you can really connect them in, digitize them. Then you can start to glean business insights from them. Right? Should I speed up? How's my supply chain doing where my parts Where's my inventory? Everything. You get all of that connected. That is like a huge business implications on what you can do. >> You have a kitchen, get start getting the fly will effect around all that data. Akeley. So I've always been fascinated that you see definite zone and there's these engineers ccs saying Okay, I want to learn more. I want to learn how to code numbers keep growing and growing and growing. And so you've got new certifications. Now that you're >> out of that was, >> this's huge. You need to talk about that, >> Yes, so that, you >> know, kind of the second part of our thing is like how we're bringing software skills to networking. So to get you know, the most of all this opportunity, you do need software skills. And of course, that's what Definite was originally founded on is really helping people to build those skills. But we've kind of graduated to the next level because we've teamed up with the Learning and Cisco team, which creates Cisco Start ification program. Cisco has, you know, an amazing certification program. So the C C. A is the gold standard and certifications and you know networkers around the world have that C C I status partners have built up. They pay people for that. You know any customer who's deploying now, which they will hire the CCS. So that was founded in 1993. The first see CIA, and that program in the next 26 years has grown to what it is. And what we've done is we've teamed up with them to now add a definite certification. So we're bringing in software skills along with the networking skills so that we have the Cisco certifications, the Cisco definite certifications sitting side by side and you know we believe it. You know, right now the people who you've seen in the definite Zone are the ones who know what's important. They come in there doing it. But they said, I want credit for what I'm doing. Like I get credit, I get a raise, I get bonuses. My job level depends on my networking sort of occasions. I'm doing this on my nights and weekends, but I know it's important. And now, by bringing this into the program, my company can recognise this. I'm recognized as a professional for my skills. It helps in all sorts of ways. >> So go ahead. Please >> think this just sounds way more to me than the next step. In Definite. It sounds like it's a revolution. >> It's a revolution. >> First addition in 26 years, that's bay >> now. I mean, there have been changes in the program, but it's the biggest change in those 26 years. Absolutely. And you know, like we'll see what what happens. But I think it is, Ah, step change in a revolution for the industry because we're recognizing that networking skills are important and software skills are important and critical. And if you want to build a team that can compete, that can really help your companies succeed, you're gonna want both of these skills together in your organization. And I believe that that's goingto help accelerate the industry, because then they can use all of these tools, right? So right now on it department can either hold the company down or accelerate a company to success because the question is, how quickly can you help someone adopt cloud? How can they do multi cloud? How convey innovative software speeds? And now we're here, hopefully catalyzing the network industry to be ableto work at that speed. >> I was joking. You wanna be the department of No or the Department of Go? Let's go. So is being a C C. A prerequisite to the definite certificate is not okay, so is not linear. So you're getting CC eyes obviously lining up to get certified to see him here So you could get kids out of college saying, Okay, I want in. >> Absolutely. And so the way that it works is that, um so actually you could. So what we have with the Cisco certifications for both the definite as well as the original Cisco started Take bath is that there's an associate level, which means you have about a years working experience. You know enough. So see CNN, Cisco Certified Network associate. They know enough about networking so that they can learn the fundamentals of networking and then be effective as part of a team that runs networks. So that's what that certification does for you. Way also now have a definite associate, which is ensuring that you have the software skills that you can also enter a team that's writing software applications or doing automated work flows for a network. And we have to know that all developers are not created equally. So just cause you wrote a mobile app doesn't mean that you can write software for, you know, running operational network. So the definite association is more like you need to be able to securely use AP eyes, right? So there's a lot of things that are within that. And then we have the professional in the expert levels. Um, and we have it on both sides now. Originally, way were thinking that there's the network engineer path. We're going to sprinkle a little software in there, and we'll have the definite path for a software developer, and it would be its own path. But we got feedback as we started presenting to our partners into our customers. And then they're like, No, this cannot be separate people. It's like it needs to come together. And so then we changed our how we thought about it, and we said that there's a set of engineering certifications and there's a set of software certifications. Anybody can get what they want, and you can start to combine them in very interesting ways. >> I could put together my own career, Mosaic. >> Absolutely so if you said, You know what? I am going to be that tick ass networker. And if we have the unicorn of like and I'm goingto you know over time, we're going to offer definite expert in the future. I said, I'm going to be a CC expert in the future. Be a definite expert. That's awesome. But we're not forcing folks to do it, because maybe you're going to be a CC. I get a definite associates so that you can speak the language of software and know what it does. But then you'll sit alongside a developer, and you guys will be able to speak the same language together. And we also make sure that our developers learn a bit about networking. So if you look at that associate, it's kind of 80 20 networking software, the other one's 80 20 software and networking so that they can actually work and talk to each other. >> So looking at these big waves that were writing right now and compute in network with G WiFi six s edge a prize anywhere, how is definite and the certification that you've just unleashed into the world? How is it going to enable not just the community members. Yes, who helped accelerate Companies take advantage of some of these big ways. But how is it going? Helps drive Cisco's evolution? >> And so and you bring up a great distinction, which is as we talk about a new set of applications. And we talked about this that create a definite create when you're there. Is that APP developers? If they understand the capabilities of the network, they can actually write an entirely new set of applications. Because you know, five g y fi six are better. If you understand EJ computing in the opportunity there, you know a networker will install a network that can host apse that makes edge computing riel. So there's another reason for the app developer a community to come together with the networkers. So when we talk about now, how does this help? Cisco is Well, first of all, it takes all of the networkers that are out there, and it insures that they're getting to that next level so that you're really fully using those capabilities and that worked, which can then accelerate business, you know. So it really is. The new capabilities are entirely different. Wayto look at networking that really do Tie and Dr Business On the other is the other part we're talking about is those APP developers that come in and write great applications can come in and now really be connected and actually use that whole network infrastructure and all its capabilities. So that really ties us to more kind of, you know, instead of a networker going in instead of going in and selling network kit and then figuring out the line of business things separately, you Khun, bring those applications into our ecosystem and into our offerings. So it's an integrated offering like here's a connected manufacturing offering that includes what you need to connect as well a CZ third party applications that are great for the manufacturing industry. And now you're looking at selling that whole solution >> and applications that we haven't even thought of a member in Barcelona walking into the i o. T Zone and seeing some programmable device from a police car on a camera. And, yes, some of these guys could just they're going to create things that we definite create, haven't even conceived, so you're creating sort of this new role. To me, it's like D B A You know, CC, it's now this new definite creator in a role that is going to have a lot of influence in the organization because they're driving value right there, going toe, bring people with them. People going to say, Oh, I want that. So now you think you're going to stand in Barcelona? The number of people that you've trained, I don't know, make many tens of thousands. I mean, where we have today with >> hundreds of thousands, wait half 1,000,000 5 100,000 Last year were at six >> 100,000. This was going 100,000 organic new members over the last year. So >> people here over half 1,000,000 now. >> Yeah. Yeah. So unbelievable. Yep, definitely So I know it's great. And just people are interested, right? So people are interested. People are learning, you know? And that's what makes it, you know, interesting to me is people are finding value in it, and they're coming. So s O. I think that, you know, kind of definite in the last five years has been kind of like an experiment, right? So it's just like, is the industry ready? Like do networkers really want to learn about software. What air? That we've been kind of prime ing it. And, you know, by now getting to this next level, you know, just the certifications. What we have learned from all of that is that it's really and that, you know, with the new capabilities in the network, we can really take our community and our bring new people into our community to make that opportunity really into Dr Business from the network. >> Everybody wants the code >> had they dio and some >> people >> are scared. Actually, some people are very scared. >> You mean intimidated, >> intimidated, intimidated. Yes. So there's the set of people who've come in early, right? And they're the ones who you've seen in the definite Zone. But everybody, of course, they start out scared. But then right after they get over that fear, they realize this really is a new future. And so then they start jumping in, and so it's both beer and then opportunity. >> Then they're on strike. That's what it's all about, Yang. And absolutely, I could do this for my business and >> absolutely, I would love to know the end that near future, how many different products and services and Maybe even companies have been created from the definite community for springing all these different Pittsburgh folks together. Imagine the impact >> it is. I mean, like, one really small things. You've been with us at our little definite create conference is we have something there that's called Camp Create, which is where they spend a week hacking, right? So and this It's kind of sometimes our most serious attendees because they're choosing Teo Code for the weak is what you know as well as to attend way. Didn't really add it all up yet. But what we found is there's about 25 to 30 people who attend. Met a bunch of them got promoted in that year. Wow. So in different ways, you know, not in ways that are necessarily connected but in their own ways, like in their company. This person got promoted to this to this one area. This other person, one person was a contractor. They got converted to a, you know, full time employee. So you know, we have to go and do the math on it. But what's amazing is that you know it just you know that bring that fills our hearts. >> It's organic too. Well, Susie, we Thank you so much for joining David. Me on the clean. You're going back with me tomorrow. And some guests. I'm looking forward to that. Excellent. Yes, Absolutely. More, More great stars. >> Your duel Co hosting a >> way. I didn't know that. No way. But I'll turn. I'll be the host is Well, I try something new. Way we're >> gonna have fun. I am looking forward to it. Thank you >> so much. And thank you for being with us in our whole vision of definite from the beginning. So thank you. >> It's been awesome. All right. We want to thank you for watching the Cube for David. Dante. I'm Lisa Martin. We will catch you right back with our last guest from Cisco Live in San Diego.

>> Live from San Diego, California It's the queue covering Sisqo Live US 2019 Tio by Cisco and its ecosystem. Barker's >> Welcome Back. The Cuba's Live at Cisco Live, San Diego, California That's your sunny San Diego. I'm Lisa Martin and my co hostess day Volante. Dave and I are gonna be talking about Baraki with Tony Carmichael, product manager A P I and developer platforms from San Francisco Muraki Tony, welcome. >> Yeah, Thank you. I'm super happy to be here. >> So you were in this really cool Muraki T shirt. I got that work and get one of those. >> We can get one >> for you for sure. Right. This is Muraki. Take over. Our here in the definite zone. This definite zone has been jam packed yesterday. All day Today, people are excited talking a little bit about what Muraki is. And let's talk about what the takeover isn't. What people are having the chance to learn right now. >> Sure. Yes. Oma Rocky, founded in two thousand six. I can't believe it's been over 10 years now. Way really started with the mission of simplifying technology, simplifying it, making it easy to manage and doing so through a cloud managed network. So that's really what Muraki was founded. And then, in 2012 Iraqi was acquired by Cisco. So we continue to grow, you know, triple digit, double digit growth every single year on, we've expanded the portfolio. Now we've got wireless way. Actually, just announced WiFi six capabilities. We got switching. We've got security appliances, we've got video cameras and then on top of all of that, we've got a platform to manage it so you can go in. And if you're in it, it's all about. Is it connected? Is it online? And if there's a problem solving it quickly, right And so that's why we're really here, a deb net and doing the take over because we're seeing this transition in the industry where you know, really is more about being able to just get the job done and work smart, not hard on. And a lot of times AP eyes and having a really simple a platform to do that is paramount, right? So that's what we're talking about here and the takeover. Just answer. The other question is on our here, where we just basically everything is Muraki, right? So we're doing training sessions were doing labs reading education and some fun, too. So reading social media and we've got beers. If you want to come up and have a beer with us as well, >> all right, hit the definite is on for that. >> So how does how does WiFi six effect, for example, what you guys are doing it. Muraki. >> Yeah, so that's a That's a really great question. So WiFi six means, you know, faster and more reliable, right? That is fundamentally what it's all about now. WiFi over the years has very quickly transitioned from, like, nice tohave. Teo, You know, you and I check into our hotel, and within seconds we want to be online talking to our family, right? So it's no longer best efforts must have, whether it's in a hospital, hotel or in office environment. WiFi six ads. You know a lot of new features and functionality, and this is true from Rocky for Cisco at large, and it's all about speed and reliability right now on the developer side. And this is a lot of what we're talking about here. A definite it also opens up completely new potential opportunities for developers. So if you think about, You know, when you go to a concert, for example, and you see a crowd of 30,000 people and they're doing things like lighting up lanyards the plumbing, right? The stuff making that tic is you know, it has to work at scale with 30,000 people or more, and that's all being delivered through WiFi technology. So it opens up not just the potential for us, maybe as as concertgoers, but for the developer being able to do really, really cool things for tech in real time. >> So you talked about a simplification, was kind of a mission of the company when it started, and it had some serious chops behind it. I think Sequoia Google was involved as well, right? So, anyway, were you able to our how have you affected complexity of security ableto Dr Simplification into that part of the stack? >> So that's a fantastic question. If you think about you know, this shift towards a cloud connected world not just for Muraki, but for for all devices, right, consumer ipads, iPhones and writhe thing that opens up from a security standpoint is that you have the ability from a zero day right, so you had a zero day vulnerability. You know, it gets reported to the vendor within seconds or minutes. You could roll out, uh, patch to that. Right, That is that is a very new kind of thing, right? And with Muraki, we've had a variety of vulnerabilities. We also work with the Talis T Mat Sisko who are, you know, they've got over 10 or 50 researchers worldwide that are finding these vulnerabilities proactively and again within, you know, certainly within a 24 hour period, because we've got that connectivity toe every single device around the globe. Customers now Khun rely on depend on us to get that patch out sometimes while they sleep right, which is really like it sounds nice. And it sounds great from a marketing standpoint, but it's really all right. We have retailers that, you know, they're running their business on this technology. They have to remain compliant. And any vulnerability like that, you've got to get it fixed right before it becomes a newsworthy, for example. >> So as networks have dramatically transformed changed as a cisco and the last you know, you can't name the number of years time we look at the demands of the network, the amount of data they mount. A video data being projected, you know, like 80% plus of data in 80 2022 is going to be video data. So in that construct of customers in any industry need to be able to get data from point A to point B across. You know, the proliferation of coyote devices edge core. How can Muraki be a facilitator of that network automation that's critical for businesses to do in order to be competitive? >> Yeah, so it's a fantastic question. I think it's something that's at the heart of what every I T operation is thinking about, right? You hear about, you know, digitization. What does that mean? It means supporting the business and whatever things, whatever they're trying to do. And a lot of times nowadays, it is video. It's being able to connect in real time with a team that's maybe working across the globe now to get right to your question. There's two things that that Muraki is delivering on that really enables it teams right to deliver on that promise or that really it's more an expectation, right? The first you know, we've got a serious of technologies, including rst one product. That a lot for you to really get the most efficient, effective use out of your win connectivity, right? So being able to bring in broadband, bringing whatever circuits you can get ahold of and then do you know application delivery that is just reliable in dependable Catskill? Thie. Other aspect to this is giving data and insights to the teams that are responsible, reliable for that delivery. And this is where ap isa Really, Really. You know, it's really at the heart of all of this because if you're operating more than, say, 50 sites, right, there's lots of beautiful ways that we can visualize this right, and we can, you know, add reports that give you top 10. But the thing is, depending on your business, depending on your industry, different things they're gonna matter. So this is where Iraqi is investing in an open platform and making it super easy to run system wide reports and queries on you know which sites were slow, which sites were fast, prioritizing the ones that really needs some love right? And giving data back to the teams that have those Big Harry questions that need to get answered. Whether it's you know, you're C suite that saying Are we out of the way or just a really proactive team? That's just trying to make sure that the employees experiences good. >> What about some of the cool tools you guys are doing? Like talking about them Iraqi camera? >> Oh, yeah. I mean, so the other thing I was thinking of when you asked about this was, you know, video as a delivery medium. Of course it's necessary when you're doing, you know, video conference saying and things like that. But when we look at, say, the Muraki M V, which is really our latest product innovation, it's really us kind of taking the architecture of, ah, typical videos, surveillance system and flipping on its head, making it really easy to deploy Really simple, no matter where in the world you are to connect and see that video footage right? The other thing we're learning, though, is that why do people watch video surveillance? Either You're responding to an incident, right? So someone tripped and fell. There was an incident. Someone stole someone or someone sold something, or you're just trying to understand behavioral patterns. So when it comes to video, it's not always about the raw footage. It's really about extracting what we often call like metadata, right? So them rocky envy Some of the really cool innovations happening on that product right now are giving customers the end state visualization. Whether that's show me all the people in real time in the in the frame, give me a count of how many people visited this frame in the last hour. Right? So imagine we have cameras all over. We want to know what those what those trends and peaks and valleys look like rate. That's actually what we're after. No one wants to sit there looking at a screen counting people s. So this is where we're starting to see this total shift in how video can be analyzed and used for business purposes >> are able to detect anomalies. You're basically using analytics. Okay. Show me when something changes. >> That's right. Right. And we've seen some incredibly cool things being built with our FBI. So we've got a cinema, a really large customer, cinemas all over. And they're doing these immersive experiences where they're using the cameras. A sensor on DH. There saying, OK, when there's more than a handful of people. So we've got kind of a crowding within the communal spaces of the cinema Changed the digital sign Ege, right? Make it a really immersive experience. Now, they didn't buy the cameras for that. They bought the cameras for security, right? But why not? Also, then two birds, one stone, right? Use that investment and use it as a data sensor. Feed that in and make it completely new experience for people in the environment. >> Well, I couldn't so I can see the use case to excuse me for for, like, security a large venue. Oh, yeah. Big time >> infected. Thank you de mode along that front >> easy. And Mandy >> dio definite create where there wasa like a stalker. Yeah, where there was, like, a soccer match. And they're showing this footage and asking everyone What did you see happen? You know, a few seconds and actually what they did was using Iraqi. They were able to zero in on a fight that was breaking out, alert the then use security team and dispatch them within a very short period of time. >> Yeah, and we've seen like there's amazing there's tons of use cases. But that's a great example where you've got large crowds really dynamic environment, and you're not again. You don't want to necessarily have to have folks just looking at that feed waiting for something to happen. You want an intelligence system that can tell you when something happens? Right? So we've seen a ton of really cool use cases being built on. We're gonna continue to invest in those open AP eyes so that our customer, you know, we can move at the speed of our customers, right? Because I'm a rocky like, ultimately, our mission is like, simple i t. There's different layers of simple, Like what matters to a customer is like getting what they need to get done. Done. Um, we want way. Want to really be ableto enable them to innovate quickly. Ap eyes really are the center of that. >> Yeah, and so talk a little bit more about your relationship with definite how you fit in to that on the symbiotic. You know, nature. Yeah, Iraqi and definite. >> I would love to. So we've been working with with Suzie and the and the definite team now for really, since the start of definite, and I think it's brilliant, right? Because Sisko were, of course, like from a networking standpoint, we're always at the forefront. But what we started to see early on and I certainly wasn't the visionary here was this transition from, you know, just just like your core. Quintessential networking tio starting toe like Bring together Your network stack with the ability is also right and rapidly developed applications. So that was kind of the, you know, the precipice of Like Bringing Together and founding Dev. Net. And we've been with definite sense, which which, you know, it's been exciting. It's also really influence where our direction right? Because it's a lot for us to see what our customers trying to dio, How are they trying to do it? And how can we, from the product side, enable that three FBI's but then work with Dev Net to actually bring, you know, bring That's a life. So we've got, you know, developer evangelists working with customers. We've got solution architects, working with customers, building incredibly cool things and then putting it back out into the open source community, building that community. I mean, that is really where we've had in a maze. Amazing relationship with definite rate that that has been huge. Like we've seen our adoption and usage just absolutely shoot through the roof. We're at 45,000,000 requests per day on DH. Straight up, like could have been done without >> having that visions. Amazing. We have Susie on in a minute. But I mean, I >> Why do you think >> other sort of traditional companies, you know in the computer business haven't created something similar? I mean, seems like Cisco has figured out Debs and traditional hardware companies haven't so >> It's a really good question, like at the end of the day, it's an investment, right? Like I think a lot of companies like they tend to be quite tactical. Um, and look at okay, like maybe here we are now and here's where we're going. But it's an investment, and customers really say OK, this is the thing that they're trying accomplish, and we're not going to keep it closed and closed source and try to develop intellectual property. We're going to enable and empower on ecosystem to do that. Now I think like you're quickly starting to see this trend, right? Like certainly I wouldn't say that Muraki or Cisco are the only ones that are doing this, which is this, you know, cultivation of technology partners that are building turnkey solutions for customers. You know, cultivation of customers and enabling them to be able to build. And you create things that perhaps Cisco might not even ever think about. But But that is a shift in mentality, I think right, and I think like we're starting to see this more in the industry. But I am proud to say that like we were right on that bleeding edge and now we're able to ride that wave. Iraqis also had the luxury of being cloud native for a cloud board. It's our technology has always been, you know, at a place where if we want to deploy or create a new a p i n point that provides new data like literally, the team behind me can take that from prototype to production to test it into a customer within weeks on. And that is in many cases, what we're doing. >> It seems to me looking kind of alluding to Dave's point from a Cisco overall perspective, a company that has been doing customer partner events for 30 years. What started this networker? We now notices go live a large organization. Large organizations are not historically known for pivoting quickly or necessarily being developer friendly to this. Seems to me what definite has generated in just five short years seems to be a competitive differentiator that Cisco should be leveraging because it's it's truly developer family. >> I could not agree more. I mean the and this goes right to the core of what, uh What I think has made us so successful, Which is this, you know, this idea that at the heart of everything we do, we have to think about not just the customer experience right, which is like, What does it look like toe by what does look like toe unbox? What does it look like to install and what his day to look like? But also, and very importantly, distinct track around thinking about developer experience, developer experience like when your first building AP eyes and things like it's easy to say. OK, this is what they need. This is what they want. But Cisco, and really definite more than anything, has gotten to the heart of way have to think about the way these AP eyes look, the way they shape of their responses, the data they contain, the ease of use, the scale at which they operate and how easy it is to actually build on that. Right? So that's where you're going to start seeing more and more of our kind of S, T K's and libraries and just a lot of like we just this week launched the automation exchange that is again right at the center of We're listening. And we're not just listening to the customers who are trying to deploy 4,000 sites in a in a month or two. Um, we're also listening to the developers and what the challenge is that they're facing, right? Um, I'd love to see more of this. I mean, we're seeing a huge amount of adoption across Cisco. Um, and I think that there's other you know, there's plenty about their tech companies, you know that are that are really, I think, just helping push this forward right. Adding momentum to it. >> Speaking of momentum in the Iraqi momentum's going that way. I >> mean, it's good. Yeah, I would agree with you. >> Well, Tony, it's been a pleasure having you on the program. Absolutely. Success. Were excited to talk to Susie next. And it's like this unlimited possibilities zone here. Thank you so much for your time. >> Absolutely thanks so much Happy to be here. >> Alright for David Dante, I am Lisa Martin. You're watching the Cube live from Cisco Live San Diego. Thanks for watching.

>> Live from San Diego, California It's the queue covering Sisqo live US 2019 Tio by Cisco and its ecosystem barters >> Welcome back to the cubes coverage of Day one of Sisqo Live from Sunny San Diego on Lisa Martin, my co hostess student. A man and Stuart are pleased to welcome a couple of guests from this Cisco platform and Solutions Group. We've got Barbara Half Li, senior director of Business development Barbeque. Great to have you nice to be here. And Matt Ferguson, director of product development. Matt, Welcome. >> Thank you. Nice to be here. >> So we appreciate you guys being here right at the start of happy hour here in San Diego. Thank you. Some our drinking water. Right wing quick. Just getting so, Barbara. So here we are at this's the 30th year Cisco's partner and customer, then a lot. A lot happens in 30 years. A lot of change here we are customers in every industry, living in this multi cloud hybrid world for many reasons. >> What are some >> of the things from the business perspective that you're hearing from customers? What are they looking to Sisko to do to help them traverse this new multi cloud world successfully. >> Yeah, well, one of the things that we hear customers tell us often is how doe I manage this landscape. Many people think of the cloud is just Oh, I've got a public cloud or oh, I'm gonna have my cloud on primp. But really, with the explosion of devices and I ot right, people want to know. How do we take that data from the edge from the edge? What do I do with that data? Do I put it up in a public cloud immediately? Do I bring it back to do some kind of analysis on that data? Is it goto a polo? Does it come to the branch doesn't go to the headquarters and that landscapes Very complex. So you look across that landscape and as customers of either proactively adopted the public cloud or had to adopt multiple clouds because of acquisitions they've made, this landscape just gets incredibly complex very, very quickly. So when people come to Cisco, they basically looking for a couple of things. Number one security. Because putting the security wrapper around all of that right, it becomes paramount. People lose their jobs if they're data isn't protected, so they want help with their security. They also want to know what's the best cost mix, right? How do I have the right options available to me? But the other thing they really want is speed of innovation. I mean, we hear this over and over and over. Uh, I talked to a bank the other day. 100 year old bank, right? You think 100 year old bank, um, speed of innovation may not be top of their priority, but absolutely. I walked in and they held up the phone and they said, Our competitors Aire delivering capabilities faster for the mobile user. And every time our competitors releases a new application or a new feature, I lose market share. So it isn't about cost savings anymore. It's about speed of innovation, even for 100 year old bank. When they come to Cisco, they want to know. Can you help secure this landscape? Can you give me speed of innovation? And then, of course, every cloud started the networking layer as well, Right? So what innovations is Cisco doing on the networking side? So these are some of the things that's customers come to Cisco and they ask us, what can you do for us and the help that they want? It comes back to innovation every time. >> Barbara. Actually, I've talked to some of those 100 year old Cos they need it more than ever, because that five year old bank doesn't have all the legacy and they're already moving is fast. But it's an interesting point. Matt. You know, we've been tracking community since the early days. This year, it finally feels like it's gotten to a certain maturity level, such that I've talked to a number of customers talking about how that is a lever for their digital transformation, how they're modernizing their application, pork portfolio and not just, you know, the, you know, making of the sausage of how this, you know, container orchestration, layers going toe, you know, do something that most people won't understand. It's that connection with the business kind of building up. What what robber says They're bring us inside a little bit more. You know the community's piece of that, >> Yeah, it's absolutely been tremendous to see the CNC F and Kume con absolutely just take off on the number of people that are attending. I think you been at ease as as a technology is really starting to hit its stride in the mainstream. It's a combination. I think of a number of factors. You have the developer community that's starting to really sort of embrace containers as they sort of re fact to their applications. So you have that going on, and then you have the ops persona or the people that actually have to manage and deploy the Cuban in these clusters that are starting to dive in and go waken. Take this on. We know what it means to actually manage a Cuban aunties cluster. The thing that what we're bringing, I think at Cisco is, ah, a curated staff. The opinionated stack, the ability to manage those clusters ability to actually deploy those clusters, whether it's on prime in the private in the private cloud, or leveraging the AP eyes that eight of us or Google or sure would publicly provide so that you can manage those clusters in the in the actual public's places. Well, so you have a combination of factors that are starting to come together. They're really sort of said, This is the opportunity that we're starting to see it happen right now. >> How would container ization looking at that example that Barber gave of the 100 year old bank needing to transform quickly? Otherwise, there there's so much competition, but not from your perspective. How what are some of the biggest advantage is that a legacy organization like 100 year old make is going to get by adopting containers. >> Yeah, so containers is one thing. So speed of innovation where they actually have to take their application. Asians, let's, for example, as a developer, you're have taken your monolithic applications re factor than into micro services. Now you have one piece of code turning into multiple different pieces of code in containers. Now what you have to do is you have to manage those containers, and that's where Cuban aunties comes in to be ableto orchestrate. Those containers in Google has really sort of offered this technology to the community, and that's where I think you know. You have the history of Google's, you know, operational sort of expertise, the open source ability to take uber Netease and then Sisko to sort of wrap around the lifecycle management of those containers so that you can not think about how, like the note operating system, the doctor run time, all the pieces that make up that stack and let the developers just focus on their code. And that's really what we're trying to do is enable the developers to focus on their code and not have, you know, on entire team of folks managing the cluster itself. >> So, Barbara, it's an open source community. There's a lot of partners involved. So what leads customers? Teo, turn to Sisko for these type of solutions. What differentiates them >> when you when you look at a company trying to do it on their own, I'm going to go do it is a service I'm gonna offer. Containers is a service right to do it on their own. Could take a year or more. I talked to a entertainment company the other day, and they had been working on trying to just define the requirements to do a container platform for a year. So if they could come to a company like Cisco and they can buy the container platform, we have as a sass offering, have it up and running in a matter of hours, which we have presidents of it running up in a couple of couple of hours and then delivering containers is a service to their constituents. It makes the team you're oh, right when you also look at how much it takes to curate that and then maintain it over time, the ability for us to actually consume the changes from the open source community curate that and release it is very fast. So from a nightie perspective, a nightie administrators perspective, you're able to take that offer it to the community, allow them to do development wherever they want to develop, whether it's in the public cloud, whether it's on from but maintain that, control it within the community, then you've got something right, and I mean, Matt could talk about that, too. But But then he'll agree. When we go to all the customers what our container pop firm does, how it leverages Coover Netease. How fast we give the updates out to our customers, and at the price point they are why we're talking about a month, two months. It is a pretty phenomenal opportunity for administrators to get something up and running an offering to their community very, very quickly. >> Yeah, No, you bring up some great points. They remember a couple of years ago when I talk to most customers, it's like, Well, what's your stack? Well, I pull these 35 different tools and I build all this stuff and I'm like, and I'm sorry, Don't you remember when we went to Cloud? It's about getting rid of that undifferentiated heavy lifting. Exactly why is this mission critical for your business to build and maintain this stack? And of course, the interest is for most customers out there. I want to consume it in platforms and from vendors that I trust so that I can focus on what's important in my business and drive the those business drivers. So it was a maturity thing for some of those early customers. So that Ari there, I mean, because Sisko, you've got your Cisco Container platform. You partner with the aid of Lewis's Googles. The world. Yeah, you know, Are we getting that point where customers shouldn't need to even think about that? That there's that communities and service measures and all that stuff in the >> middle of the number one goal is simplicity. And and what I would say with the container platform is that we are leveraging the speed of innovation that's occurring at the public cloud. So we're not taking a a curated stack from Cisco and putting it on the public cloud. We're leveraging the speed of innovation that that the public cloud provides. But at the same time, we're also taking that that cluster and we're putting it on crime into a private cloud. And I say Right now you're the point you're making is spot on, You know you don't necessarily in an ice tea shop with developers managing that entire stack from top to bottom. You know, why would you want to do that? And a recent quote that I heard recently was you either purchase or buy the product or you are the product, and I think that's a fascinating way to look at it because, you know, you could do that, you could curate it. You could absolutely, from top to bond curate the entire stock. But what typically happens that we're seeing from customers is well, um, organizations move on. They might not necessarily know what was built. They might be code that goes, gets older and expires, or you know gets out of dates. And so now you get stuck in an environment where your not terrified. But there's a nervousness, trepidation of going. I don't know, Let's not break it. If it ain't broke, don't fix it. And that's a lot of times what happens in these stacks. So I think we're absolutely with the CCP and the public how we're starting to actually get to that. >> So, Barbara, last question for you talking about the speed of innovation and when you were describing the massive fast R A Y customers can get by working with you guys from a container solution perspective, it's It's a no brainer as we look at some of the things that we know were coming. The wave of connectivity changes. Five. G WiFi sex. What excites you about how Cisco's story from a container platform perspective is going to change? Change as you start building and crisis that continued building technologies for these networks that are primarily wireless and incredibly fast. >> I think that's exciting for me is the way we approach the architecture, er way we're looking at certainly being more open, everything we do, building it with open AP eyes uh, and and looking across that Cisco stack knowing that at this moment in time, if you would've asked us five years ago Where are you? In cloud, Right? If you would've asked us 10 years ago, what are you going to do in Cloud? But at this moment in time to look at how we differentiate ourselves like I mentioned, every cloud started to the network. You've got to secure the entire infrastructure. You've gotta have connectivity between the clouds. Hence the CCP, the container platform, right. You have to have cloud management. You have to have cloud analytics way. Bring all of that together. So if a company has made investments and Cisco in the past, those those investments are going to come forward in this new multi cloud, multi tool man's domain landscape. And they can leverage those investments while they continue to invest with Cisco in innovations. And and that's what that's what really excites me. I think also just the world of a I and ML and big data And how when excites me is that developers Khun develop anywhere they can use all the great tools that are available. And I love the idea that the control is back in the hands of the I t administrator. From a compliance standpoint from a governance stand like we're bringing that control back into developers hands while giving the speed of innovation and the ability to develop anywhere back to the line of business in the developers. That combination is just really exciting at this moment in time. >> Awesome. And here we are in the definite zone. This is a massive community of over nearly 600,000. Strong, definite. So can you imagine all the innovation going on in this room behind us on day one? We'll we thank you both so much, Barbara, and not for joining stew and me on the A kid this afternoon. Lots of exciting things to come. Francisco or just the as I think, Chuck said this morning, were just getting started. >> We are just getting started. >> Absolutely. >> Guys are pleasure. Forced to mint a man, I'm Lisa Martin and you're watching The Cube from Cisco Live 2019

>> Live from San Diego, California It's the queue covering Sisqo Live US 2019 Tio by Cisco and its ecosystem. Barker's >> back to San Diego. Everybody watching the Cube, the leader and live tech coverage. My name is Dave Volante, and I'm with my co host, Steuben. Amanda, this is Day two for Sisqo. Live 2019. We're in the definite. So still. I was walking around earlier in the last interview, and I think I saw Ron Burgundy out there. Stay classy Sleeping Gow is here. He's the founder and CEO of Met Net Brain Technology's just outside of Boston. Thanks very much for coming on the Q. Thank you there. So you're very welcome. So I want to ask you, I always ask Founders passion for starting companies. Why did you start? >> Well, maybe tired of doing things, Emmanuel. Well, that's alongside the other side of Yes, I used Teo took exam called a C C. I a lot of folks doing here. I failed on my first try. There was a big blow to my eagle, so I decided that we're gonna create a softer help them the past. This is actually the genesis of nettle. I met a friend help people three better doing their network management. >> That's a great story. So tell us more about that brain. What do you guys all about? >> Sure, we're the industry. First chasing time. Little confirmations after our mission is to Democrat ties. Merrick Automation. Every engineer, every task. They should've started with automation before human being touched. This task, >> you know, way go back. Let's say, 10 years ago people were afraid of automation. You know, they thought I was going to take away their jobs. They steal and they still are. We'll talk about that. You get this and I want to ask you about the blockers. They were fearful they wanted the touch thing. But the reality is people talk about digital transformation. And it's really all about how you use data, how your leverage data. And you can't be spending your time doing all this stuff that doesn't add value to your business. You have to automate that and move up to more valuable test. But so people are still afraid of automation. Why, what's the blocker there? >> They have the right reason to be afraid. Because so many automation was created a once used exactly wass right. And then you have the cost ofthe tradition automation. You have the complexity to create in their dark automation. You guys realize that middle confirmation You cannot have little gotta measure only work on a portion of your little way. You have to walk on maturity if not all of your narrow right. So that's became very complex. Just like a You wanna a self driving car? 10 You can't go buy a Tesla a new car. You can drive on a song. But if you want to your Yoder Puta striving always song Richard feared it. That's a very complex Well, let's today, Netto. Condemnation had to deal with you. Had a deal with Marty Venna Technology Marty, years of technology. So people spent a lot of money return are very small. There's so they have a right to a fair afraid of them. But the challenges there is what's alternative >> way before you're there. So there, if I understand it, just playing back there, solving a very narrow problem, they do it once, maybe twice. Maybe a rudimentary example would be a script. Yeah, right, right. And then it breaks or it doesn't afford something else in the network changes, and it really doesn't affect that, right? >> Yeah. I mean, you know, I think back to money network engineers. It's like, Well, I'm sitting there, I've got all my keep knobs and I get everything done and they say, No, don't breathe on it because it's just the way I want it less. It can't be that doesn't scale. It doesn't respond to the business. I need to be able to, you know, respond fast what is needed. And things are changing in every environment. So it's something that I couldn't, as you know, a person or a team keep up with myself, and therefore I need to have more standardized components, and I need to have intelligence that can help me. >> Let's sit and let's >> s so we've laid out the generalized way that we've laid out the problem. What's what's the better approach? >> Well, give you looking out of the challenge today is you have to have Dave ups, which a lot of here they have not engineer know howto script and the mid off the engineer who know how little cooperates walk together. So there's a date, a part of it. There's a knowledge. A part of this too has to meet to create a narrow coordination and that Ned Ogata may have to be a scale. So the challenge traditional thoracotomy here, why is for short lie on if you're going down? Technical level is wise A terra, too many data and structure and the otherwise Our knowledge knowledge cannot be codified. So you have the knowledge sitting people's head, right, Eh Programa had to walk in with a narrow canyon near together. You make it a cost hire. You make it a very unskilled apple. So those are the challenge. So how fast Motor way have to do so neither brand for last 15 years You decide to look differently that we created some saying called operating system off total network and actually use this to manage over 1,000 of mental models technology. And he threw problem. You can't continually adding new savings into this problem. So the benefit of it is narrow. Canyon near anybody can create automation. They don't have to know how to writing a code. Right? And Deborah, who knows the code can also use this problem. All the people who are familiar with technology like and people they can integrate that never >> pray. Okay, so you have all this data I wish I could say is unstructured So he doesn't have any meaning. Data's plentiful insights aren't, uh And then you have this what I call tribal knowledge. Joe knows how to do it, but nobody else knows how to do it. So you're marrying those two. How are you doing that? Using machine intelligence and and iterating building models, can you get that's amore colors? Tow How you go about that? What's the secret sauce >> way? Took a hybrid approach. First call on you have to more than the entire network. With this we'll kind of operating system called on their own way have about 20 12,000 valuables modeling a device and that 12,000 valuable adults across your let's say 1,000 known there or there will be 12,000,000 valuables describing your medal. That's that's first. Zang on top of 12,000,000 valuables will be continually monitored. A slow aye aye, and the machine learning give something called a baseline data. But on top of it, the user, the human being will have the knowledge young what is considered normal what is considered abnormal. They can add their intelligence through something called excludable rumble on couple of this system, and their system now can be wrong at any time. Which talking about where somebody attacking you when that OK is un afford all you through a human being, all our task Now the automation can be wrong guessing time. So >> this the expert, the subject matter expert, the main expert that the person with the knowledge he or she can inject that neck knowledge into your system, and then it generates and improves overtime. That's right, >> and it always improve, and other people can open the hood. I can't continue improving. Tell it so the whole automation in the past, it was. Why is the writer wants only used once? Because it's a colossal? It's a script. You I you input and output just text. So it wasn't a designer with a company, has a motive behind it. So you do it, You beauty your model. You're writing a logical whizzing a same periods off, we decided. We think that's you. Cannot a scale that way. >> OK, so obviously you can stop Dave from inputting his lack of knowledge into the system with, you know, security control and access control. Yeah, but there must be a bell curve in terms of the quality of the knowledge that goes into the system. You know, Joe might be a you know, a superstar. And, you know, stew maybe doesn't know as much about it. No offense, too. Student. So good. So how do you sort of, you know, balance that out? Do you tryto reach an equilibrium or can you wait? Jos Knowledge more than Stu's knowledge. How does that work? >> So the idea that this automation platform has something called excludable Rambo like pseudo Rambo can sure and implacably improved by Sri source One is any near themselves, right? The otherwise by underlying engine. So way talk about a I and the machine learning we have is that we also have a loo engine way. Basically, adjusting that ourselves certainly is through Claverie Partner, for example, Sisko, who run many years of Qatar where they have a lot of no house. Let's attack that knowledge can be pushed to the user. We actually have a in our system that a partnership with Cisco attack South and those script can be wrong. slow. Never prayer without a using woman getting the benefit of without talking with attack. Getting the answer? >> Yes, I think you actually partially answered. The question I have is how do you make sure we don't automata bad process? Yeah. So And maybe talk a little bit about kind of the training process to your original. Why of the company is to make things easier. You know, What's the ramp up period for someone that gets in giving me a bit of a how many engineers you guys have >> worked with? The automatic Allied mission. Our mission statement of neda prayer is to Democrat ties. Network automation, you know, used to be network automation on ly the guru's guru to it. Right, Dave off. Send a satchel. And a young generation. My generation who used come, Ally, this is not us, right? This is the same, you know. But we believe nowadays, with the complicity of middle with a cloud, computing with a cybersecurity demand the alternative Genetic automation is just no longer viable. So way really put a lot of starting to it and say how we can put a network automation into everyone's hand. So the things we tell as three angle of it, while his other missions can be created by anyone, the second meaning they've ofthe net off. Anyone who know have knowledge on metal can create automation. Second piece of automation can lunched at any time. Somebody attacking you middle of the night. They don't tell you Automation can lunch to protect Theo, and they're always out. You don't have people the time of the charter. Automation can lunch the tax losses, so it's called a lunch. Any time certain want is can adapt to any work follow. You have trouble shooting. You have nettle changes. You have compliance, right? You have documentation workflow. The automation should be able to attack to any of this will clothe topping digression tomorrow. We have when service now. So there's a ticket. Human being shouldn't touches a ticket before automation has dies, she'll write. Is a human should come in and then use continually use automation. So >> So you talk about democratizing automation network automation. So it's so anybody who sees a manual process that's wasting time. I can sort of solve that problem is essentially what you're >> doing. That's what I did exactly what we >> know So is there, uh, is there a pattern emerging in terms of best practice in terms of how customers are adopting your technology? >> Yes. Now we see more animal customer creating This thing's almost like a club, the power user, and we haven't caught it. Normal user. They have knowledge in their heads. Pattern immunity is emergent. We saw. Is there now work proactively say, How can I put that knowledge into a set of excludable format so that I don't get escalate all the time, right? So that I can do the same and more meaningful to me that I be repeating the same scene 10 times a month? Right? And I should want it my way. Caught a shift to the left a little while doing level to the machine doing the Level one task level two. Level three are doing more meaningful sex. >> How different is what you're doing it net brain from what others are doing in the marketplace. What's the differentiation? How do you compete? >> Yeah, Little got 1,000,000 so far has being a piecemeal, I think, a fragment. It's things that has done typical in a sweeping cracker. Why is wholesale Hardaway approach you replace the hardware was esti N S P. Where's d? Let there's automation Capitol Building Fifth, I caught a Tesla approached by a Tesla, and you can drive and a self driving. The second approaches softer approach is as well. We are leading build a model of your partner or apply machine learning and statistics and was behind but also more importantly, open architecture. Allow a human being to put their intelligence into this. Let's second approach and insert approaches. Actually service little outsourcer take you, help you We're moving way or walk alone in the cloud because there's a paid automation there, right so way are focusing on the middle portion of it. And the landscaper is really where we have over 2,000 identifies customer and they're automating. This is not a just wall twice a week, but 1,000 times a day. We really excited that the automation in that escape scale is transforming how metal and is being managed and enable things like collaboration. But I used to be people from here. People from offshore couldn't walk together because knowledge, data and knowledge is hard to communicate with automation. We see collaboration is happening more collaboration happening. So we've >> been talking about automation in the network for my entire career. Feels like the promise has been there for decades. That site feels like over the last couple of years, we've really seen automation. Not just a networking, but we've been covering a lot like the robotic process automation. All the different pieces of it are seeing automation. Bring in, gives a little bit look forward. What? What do you predict is gonna happen with automation in I t over the next couple of years? A >> future that's great Way have a cloud computing. We have cyber security. We have the share of scale middle driving the network automation to the front and center as a solution. And my prediction in the next five years probably surrounded one izing automation gonna be ubiquitous. Gonna be everywhere. No human being should touch a ticket without automation through the first task. First right second way. Believe things called a collaborative nature of automation will be happy. The other was a local. Automation is following the packet from one narrow kennedy to the other entity. Example would be your manager service provider and the price they collaborated. Manager Nettle common little But when there's something wrong we don't know each part Which part? I have issues so automation define it by one entity Could it be wrong Across multiple So is provider like cloud provider also come Automation can be initiated by the Enterprise Client way also see the hado A vendor like Cisco and their customer has collaborated Automation happening So next five years will be very interesting The Manu away to manage and operate near Oca will be finally go away >> Last question Give us the business update You mentioned 2,000 customers You're hundreds of employees Any other business metrics you Khun, you can share with us Where do you want to take this company >> way really wanted behind every enterprise. Well, Misha is a Democrat. Eyes network automation way Looking at it in the next five years our business in a girl 10 times. >> Well, good luck. Thank you. Thanks very much for coming on the queue of a great story. Thank you. Thank you for the congratulations For all your success. Think Keep right! Everybody stew and I will be back. Lisa Martin as well as here with an X guest Live from Cisco Live 2019 in San Diego. You watching the cube right back