>>From around the globe. It's the cube with digital coverage of AWS reinvent executive summit 2020, sponsored by Accenture and AWS. >>Welcome everyone to the cube virtual and our coverage of the Accenture executive summit, which is part of AWS reinvent 2020. I'm your host Rebecca Knight. Today, we are talking about the green cloud and joining me is Kishor Dirk. He is Accenture senior managing director cloud first global services lead. Thank you so much for coming on the show. Kishor nice to meet you. Great to have you. So I want to start by asking you what it is that we mean when we say green cloud, we know this sustainability is a business imperative. So many organizations around the world are committing to responsible innovation, lowering carbon emissions. But what is this? What does it, what does it mean when they talk about cloud from a sustainability perspective? >>I think it's about responsible innovation. Green cloud is a thoughtful cloud-first approach that helps boost your profits and benefit the clients by helping reduce carbon emissions. Think about it this way. You have a large number of data centers, and each of these data centers are increasing by 14% every year. And this double digit growth comes with the price of Becca. What we are seeing is these data centers consume a lot of power and the consumption is nearly coolant to the consumption of a country like Spain. So the magnitude of the problem that is out there and how do we pursue a green approach? Uh, if you look at this, our Accenture analysis, in terms of the migrations to public cloud, we have seen that, uh, we can reduce that by 59 million tons of CO2 per year. And, uh, with just a 5.9% reduction in total it emissions and equates this to, uh, 22 million cars of the road. And the magnitude of reduction can go a long way in meeting climate change commitments, particularly for data sensitive businesses. >>Wow. That's incredible what your, the numbers that you're putting forward are absolutely mind blowing. So how does it work? Is it a simple cloud migration? >>So, you know, when companies begin that cloud journey and then they confront, uh, with them a lot of questions, the decision to make, uh, this particular, uh, element sustainable in the solution and benefits they drive and they have to make wise choices, and then they will gain unprecedented level of innovation leading to both a greener planet, as well as, uh, a greater balance sheet, I would say, uh, so effectively it's all about ambition data, the ambition, greater the reduction in carbon emissions. So from a cloud migration perspective, we look at it as a, as a simple solution with approaches and sustainability benefits, uh, that vary based on things it's about selecting the right cloud provider, very carbon thoughtful provider, and the first step towards a sustainable cloud journey. And here we're looking at cloud operators, obviously they have different corporate commitments towards sustainability, and that determines how they plan, how they build, uh, their, uh, the data centers, how they are consumed and assumptions that operate there and how they, how they retire their data centers. >>Then, uh, the next element that you want to do is how do you build your ambition, you know, for some of the companies, uh, and average on-prem, uh, drives about 65% energy reduction and the carbon emissions reduction number was 84%, which is kind of okay. And good, I would say, but then if you could go up to 98% by configuring applications to the cloud, that is significant benefit for, for the world. And obviously it's a greener cloud that we're talking about. And then the question is, how far can you go? And, uh, you know, the, obviously the companies have to unlock greater financial societal environmental benefits, and Accenture has this cloud-based circular operations and sustainable products and services that we bring into play. So it's a, it's a very thoughtful, broader approach that w bringing in, in terms of, uh, just a simple concept of cloud migration, >>We know that in the COVID era, shifting to the cloud has really become a business imperative. How is Accenture working with its clients at a time when all of this movement has been accelerated? How do you partner and what is your approach in terms of helping them with their migrations? >>Yeah, I mean, let, let me talk a little bit about the pandemic and the crisis that is there today. And if you really look at that in terms of how we partnered with a lot of our clients in terms of the cloud first approach, I'll give you a couple of examples. We worked with rolls, Royce, McLaren, DHL, and others, as part of the ventilator challenge consortium, again, to, uh, coordinate production of medical ventilator surgeons we needed for the UK health service. Many of these farms I've taken similar initiatives in, in terms of, uh, you know, from, uh, a few manufacturers hand sanitizers, and to answer it as is, and again, leading passionate labels, making PPE, and again, at the UN general assembly, we launched the end-to-end integration guide that helps company essentially to have a sustainable development goals. And that's how we are parking at a very large scale. >>Uh, and, and if you really look at how we work with our clients and what is the Accenture's role there, uh, you know, from, in terms of our clients, you know, there are multiple steps that we look at. One is about, uh, planning, building, deploying, and managing an optimal green cloud solution. And Accenture has this concept of, uh, helping clients with a platform to kind of achieve that goal. And here we are having, we are having a platform or a mine app, which has a module called beat advisor. And this is a capability that helps you provide optimal green cloud, uh, you know, a business case, and obviously a blueprint for each of our clients. And right, the start in terms of how do we complete cloud migration recommendation to an improved solution, accurate accuracy to obviously bringing in the end to end perspective, uh, you know, with this green card advisor capability, we're helping our clients capture what we call as a carbon footprint for existing data centers and provide, uh, I would say the current cloud CO2 emission score that, you know, obviously helps them, uh, with carbon credits that can further that green agenda. >>So essentially this is about recommending a green index score, reducing carbon footprint for migration migrating for green cloud. And if we look at how Accenture itself is practicing what we preach, 95% of our applications are in the cloud. And this migration has helped us, uh, to lead to about $40.5 million in benefit. And in the third year and another 3 million in analytics costs that are saved through right-sizing, uh, service consumption. So it's a very broad umbrella and footprint in terms of how we engage societaly with the UN or our clients. And, and what is it that we exactly bring to our clients in solving a specific problem? >>Accenture isn't is walking the walk, as you say >>Yes. So that instead of it, we practice what we preach, and that is something that we take it to heart. We want to have a responsible business and we want to practice it. And we want to advise our clients around that >>You are your own use case. And so they can, they know they can take your advice. So talk a little bit about, um, the global, the cooperation that's needed. We know that conquering this pandemic is going to take a coordinated global effort and talk a little bit about the great reset initiative. First of all, what is that? Why don't we, why don't we start there and then we can delve into it a little bit more. >>Okay. So before we get to how we are cooperating, the great reset, uh, initiative is about improving the state of the world. And it's about a group of global stakeholders cooperating to simultaneously manage the direct consequences of their COVID-19 crisis. Uh, and in spirit of this cooperation that we're seeing during COVID-19, which will obviously either to post pandemic, to tackle the world's pressing issues. As I say, uh, we are increasing companies to realize a combined potential of technology and sustainable impact to use enterprise solutions, to address with urgency and scale, and, um, obviously, uh, multiple challenges that are facing our world. One of the ways that you're increasing, uh, companies to reach their readiness cloud with Accenture's cloud strategy is to build a solid foundation that is resilient and will be able to faster, uh, to the current, as well as future times. Now, when you think of cloud as the foundation, uh, that drives the digital transformation, it's about scale speed, streamlining your operations, and obviously reducing costs. >>And as these businesses sees the construct of cloud first, they must remain obviously responsible and trusted. Now think about this site as part of our analysis, uh, that profitability can co-exist with responsible and sustainable practices. Let's say that all the data centers, uh, migrated from on-prem to cloud based, we estimate that would reduce carbon emissions globally by 60 million tons per year. Uh, and think about it this way, right? Easier metric would be taking out 22 million cars off the road. Um, the other examples that you've seen, right, in terms of the NHS work that they're doing, uh, in, in UK to beg, uh, you know, uh, Microsoft teams in based integration. And, uh, the platform rolled out for 1.2 million in interest users, uh, and got 16,000 users that we were able to secure instant messages, uh, you know, obviously complete audio video calls and host virtual meetings across India. So, uh, this, this work that we did with NHS is, is something that we have, we're collaborating with a lot of tools and powering businesses. >>Well, you're vividly describing the business case for sustainability. What do you see as the future of cloud when thinking about it from this lens of sustainability, and also going back to what you were talking about in terms of how you are helping your, your fostering cooperation within these organizations? >>Yeah, that's a very good question. So if you look at today, right, businesses are obviously environmentally aware and they are expanding efforts to decrease power consumption, carbon emissions, and they want it on a sustainable operational efficiency across all elements of their business. And this is an increasing trend, and there is that option of energy efficient infrastructure in the global market. And this trend is the cloud thinking. And with the right cloud migration that we've been discussing is about unlocking new opportunity, like clean energy foundations, uh, enable enabled by cloud-based geographic analysis, material, waste reductions, and better data insights. And this is something that, uh, uh, we'll drive, uh, with obviously faster analytics platform that is out there. Now, the sustainability is actually the future of business, which is companies that are historically during the financial security or agility benefits to cloud. Now, sustainability becomes an imperative for them and our own experience Accenture's experience with cloud migrations. We have seen 30 to 40% total cost of ownership savings, and it's driving a greater workload, flexibility, better service and obviously more energy efficient, uh, public clouds, uh, costs. Uh, we'll see that, that drive a lot of these enterprise own data centers. So in our view, what we are seeing is that this, this, uh, sustainable cloud position helps, uh, helps companies to, uh, drive a lot of the goals in addition to their financial and other goods. >>So what should organizations who are, who are watching this interview and saying, Hey, I need to know more, what, what do you recommend to them? And what, where should they go to get more information on green cloud, >>A business leader? And you're thinking about which cloud provider is good, or how, how should applications be modernized to meet our day-to-day needs, which cloud driven innovations should be priorities. Uh, you know, that's why Accenture, uh, farmed, uh, the cloud first organization and essentially to provide the full stack of cloud services to help our clients become a cloud first business. Um, you know, it's all about accelerating the digital transformation, innovating faster, creating differentiated, uh, and sustainable value for our clients. And we're powering it up at 70,000 cloud professionals, $3 billion investment, and, uh, bringing together on my step, then the cloud services for our clients in terms of cloud solutions. And obviously the ecosystem partnership that we have, uh, that we are seeing today, uh, and, and the assets that help our clients realize their goals. Um, and again, to, uh, do reach out to us, uh, we can help them determine obviously, an optimal, sustainable cloud for solution that meets the business needs and being unprecedented levels of innovation. Our experience, uh, will be our advantage. And, uh, now more than ever Rebecca, >>Just closing us out here. Do you have any advice for these companies who are navigating a great deal of uncertainty? We, what, what do you think the next 12 to 24 months? What do you think that should be on the minds of CEOs as they go forth? >>So, as CIO are thinking about rapidly leveraging cloud, migrating to cloud, uh, one of the elements that we want them to be thoughtful about is can they do that with unprecedent level of innovation, but also build a greener planet and a greener balance sheet, if we can achieve this balance and kind of, uh, have a, have a world which is greener, I think the world will win. And we all along with Accenture clients will win. That's what I would say, uh, >>Optimistic outlook. And I will take it. Thank you so much. Kishor for coming on the show >>That was Accenture's >>Kishor Dirk, I'm Rebecca Knight stay tuned for more of the cube virtuals coverage of the Accenture executive summit.

>>from around the globe. It's the Cube with digital coverage of AWS reinvent 2020 sponsored by Intel AWS and our community partners. Welcome everyone to the Cube virtual and our coverage of the Accenture Executive Summit, which is part of AWS reinvent 2020. I'm your host Rebecca Knight. Today we're talking about the green Cloud and joining me is Kishore Dirk. He is Accenture Senior Managing director Cloud First Global Services lead. Thank you so much for coming on the show Key Shore. >>Nice to meet you, Rebecca. >>Great to have you. Yeah. So I want to start by asking you what it is that we mean when we say green cloud. We know the sustainability is a business imperative. So many organizations around the world are committing to responsible innovation lowering carbon emissions. But what does this? What does it? What does it mean when they talk about cloud from a sustainability perspective? >>E think it's about responsible innovation. Green Cloud is a thoughtful cloud first approach that helps boost profits and benefit the clients for helping reduce carbon emissions. Think about it this way. And you have a large number of data centers and each of these data centers are increasing by 14% every year, and this double digit growth comes with the price of Becca. What you're seeing is these global data centers consume a lot of power on the consumption is nearly pull into the consumption of a country like Spain. So the magnitude off the problem that is out there and and how do we pursue a green approach if you look at this hour? Accenture Analysis In terms of the migrations to public crowd, we have seen that we can reduce that by 59 million tons of CO two per year and with just the 5.9% reduction in top lighting emissions. And he creates this toe 22 million cars off the road. And the magnitude of reduction can go a long way. Meeting climate change commitments, particularly poor data sensitive businesses. >>Wow, that's incredible. What you're the numbers that you're putting forward are absolutely mind blowing. So how does it work? Is it a simple cloud migration? So, you know, >>when companies begin their cloud journey and and then they confront off with them a lot of questions. The decision to make uh, in this particular element sustainable in their solution and benefits. They drive and they had to make vice choices. And then they will gain unprecedented level of innovation, leading to both greener planet as well as a a green of balance sheet. I would say eso effectively. It's all about ambition. Greater the ambition, greater the reduction in carbon emissions. So from a cloud migration perspective, we look at it as a simple solution with approaches and sustainability. Benefits are that very based on things. It's about selecting the right cloud provider, very carbon thoughtful provider and the first step towards a sustainable cloud journey. And here we're looking at clown operators. You know, obviously they have different corporate commitments towards sustainability and that determines how they plan, how they build their the data centers, how they our and consume connections that operate there and how they retire their data centers. Then, uh, the next element that you want to do is how do you build it? Ambition, You know, for some of the companies, on average on Prem drives about 65% energy reduction and the carbon emission reduction of about 84% which is kind of OK and good I would say, But then, if you could go up to 98% by configuring applications to the cloud, that is significant benefit for for the world. And obviously it's a greener cloud that we're talking about. And then the question is, How far can you go? And, you know, obviously the companies have to unlock greater financial, societal environmental benefits. And essential has this cloud based circular operations and sustainable products and services that that you bring into play. So it's a It's a very thoughtful, broader approach that we're bringing and in terms off just a simple concept off migration s. >>So we know that in the covert era, shifting to the cloud has really become a business imperative. How is Accenture working with its clients at a time when all of this movement has been accelerated? How do you partner and what is your approach in terms of helping them with their migrations? >>Yeah, I mean, let me talk a little bit about the pandemic and the crisis that is there today, and and if you really look at that in terms of how your partner with a lot of our clients in terms of the cloud first approach. I'll give you a couple of examples. We've worked with Rolls Royce, McClaren, DHL and others as part of the ventilator UK Charon Consortium again to, uh, coordinate production of medical ventilators urgently needed for the UK Health Service. Many of these firms have taken similar initiatives in terms off, you know, from perfume manufacturers hand sanitizers. And to answer it is, is and again leading passion levels, making BP and again at the U. N. General Assembly. We launched the end to end integration Guy that helps company essentially to have a sustainable development goes. And that's how we're parting at a very large scale. Andi, if you really look at how we work with our clients and what's Accenture's role there? Uh, you know, from in terms of our clients, you know there are multiple steps that we look at. One is about planning, building, deploying and managing an optimal green color solution. And Accenture has this concept off helping clients for the platform to kind of achieve that goal. And here we're having. We're having a platform called Minor, which has a model called Green Clad Advisor, and this is the capability that helps you provide optimal green cloud, you know, a business case and obviously blueprint for each of our clients. And right from the start in terms off, how do we complete lower migration recommendation toe on improve solution accuracy to obviously bringing in the end to end perspective? You know, with this green clad adviser capability, we're helping our clients capture what we call it the carbon footprint for existing data centers and provide, uh, I would say the current cloud C 02 emissions core that you know, obviously helps them with carbon credits that can further their green agenda. So essentially, this is about recommending a green index score reducing carbon footprint for migration, migrating for green a cloud. And it really look at how accentuate itself is practicing. What we preached. 95% of the applications are in the cloud, and this migration has helped us. Uh, toe lied to about $42.5 million in benefit and in the third year, and and another three million analyzed costs that are saved through rightsizing service consumption. So it's a very broad umbrella and a footprint in terms of having engage societally with the U. N our clients. And what is it that we exactly bring to our clients in solving a specific problem? >>Accenture isn't is walking the walk as you say? >>Yes, So that that is that we we practice what we preach, and that is something that we take it to heart. We want toe have a responsible business and we want to practice it. And we want to advise our clients around that >>you are your own use case, and so they they know they can take your advice. So talk a little bit about the global, the cooperation that's needed. We know that conquering this pandemic is going to take a coordinated global effort and talk a little bit about the great reset initiative. First of all, what is that? Why don't we? Why don't we start there? And then we could delve into it a little bit more. >>Okay, so before we get to how we're cooperating, the great recent initiative is about improving the state of the world, and it's about a group of global stakeholders cooperating to simultaneously manage the direct consequences of their Cohen 19 prices andan spirit of this cooperation that you're seeing during Court 19 which will obviously either toe post pandemic project will the worth pressing issues. As I say, we're increasing companies to realize combined potential of technology and sustainable impact, to use enterprise solutions to address with urgency and scale and obviously multiple challenges that are facing our world. One of the ways that you're increasing, uh, companies to reach their Venus cloud with extensions cloud strategy is to build a solid foundation that is resilient. I would prefer to faster to the current as well as future times. Now, when you think of Cloud as the foundation that drives the digital transformation, it's about scale, speed, streamlining your operations and obviously reducing costs. And and as these businesses sees the construct of cloud first, they must remain obviously responsible and trusted. Now think about this right as part of our analysis that profitability can co exist with responsible and sustainable practices. Let's say that on the data centers migrated from on from the cloud based, we estimate, you know, that would reduce carbon emissions globally by 60 million tons for years. Andi, think about it this way, right? Easier Metric will be taking out 22 million cars off the road Thea Other examples that you've seen right in terms off the NHS work that they're doing in UK to build, uh, you know, a Microsoft teams were in based integration and the platform he rolled out for 1.2 million in it. Just users Onda. About 16,000 users there were able to secure instant messages, you know, obviously complete audio video calls and host working meetings across England. So this this work that we did with NHS is is something that we're collaborating with a lot of fools and powering businesses, not marriage. >>Well, you're vividly describing the business case for sustainability. What do you see as the future of cloud when thinking about it through this lens of sustainability and also going back to what you were talking about in terms of how you are helping your fostering cooperation within these organizations? >>That's a very good question, because so if you look at today, right, businesses are obviously environmentally aware, and they are expanding efforts to decrease power consumption, carbon emissions, and they want to run a sustainable operational efficiency across all elements of the business. And this is an increasing trend. And there is that option off energy efficient infrastructure in the global market. And this trend is the cloud. First thinking and with the right cloud migration that we've been discussing is what unlocking new opportunity, like clean energy transitions enabled, enabled by cloud based geographic analysis, material based reductions and better data insights. And this is something that, well, we'll drive with obviously faster analytics platform that is out there now. The sustainability is actually the future of business, which is companies that have historically different the financial security or agility benefits to cloud. Now sustainability becomes an imperative for them and our own experience. Accenture's experience with cloud migrations We have seen 30 to 40% total cost of ownership savings on its driving. Ah, greater workloads, flexibility, better service, somebody utilization and obviously more energy efficient public clouds that cost obviously well, that that drive a lot of these enterprise own data centers. So in our view, what we're seeing is that this this, uh, sustainable cloud position helps helps companies to a drive a lot of the goals, in addition to their financial and other goals. >>So what should organizations who are who are watching this interview and saying, Hey, I need to know more. What do you recommend to them and what? Where should they go to get more information on Green Cloud. >>You know, if you're if you're a business leader and you're thinking about which cloud provider is good, how should applications be modernized to meet our day to day needs Which cloud driven innovation should be priorities? Uh, you know, that's why Accenture, uh, from the Cloud First organization and essentially to provide the whole stack of cloud services to help our clients become a cloud first business. You know, it's all about exhibition. The digital transformation innovating faster, creating differentiated and sustainable value for our clients. And we're powering it up with 70,000 cloud professionals, $3 billion investment and bringing together unmasked depth and breadth of cloud services for our clients in terms of plant solutions and obviously the ecosystem partnership that we have that we're seeing today, Andi assets that help our clients realize that goes on and again toe do reach out to us way can help them to two men, obviously an optimal, sustainable cloud for solution that meets the business needs and being unprecedented levels of innovation. Our experience will be an advantage. And now more than ever, Rebecca. >>So just closing us out here, Do you have any advice for these companies who are navigating a great deal of uncertainty? We What? What do you think? The next 12 to 24 months. What do you think that should be on the minds of CEOs as they go >>forward. So as CEOs are thinking about rapidly leveraging cloud migrating to cloud off, one of the elements that we want them to be thoughtful about is can they do that with unprecedented level of innovation, but also build a greener planet and a greener balance sheet? If we can achieve this balance and and kind off have, ah, have, ah, world, which is greener. I think the world will win and we all along with extension of clients, will win. That's what I will say, Rebecca. >>That is an optimistic outlook, and I will take it. Thank you so much. Key shore for coming on the show. >>Thank you so much. >>That was Accenture's Key Shore. Dirk Rebecca. Night. Stay tuned for more of the Cube virtual coverage of the Accenture Executive Summit

>>From our studios in the heart of Silicon Valley, Palo Alto, California. This is a CUBE conversation >>and welcome back. You're ready. Jeffrey here with the cue. We're in our Palo Alto studio today for a Q conversation that a little bit of a deeper dive into the Cisco cloud center. We've had an ongoing conversation. There's a, a new component today. We're going to do a deep dive, so we're excited to welcome back to the studio. Uh, Kube alumni, uh, Ali G technical leaders software engineering group from Cisco. All great to see you again. Happy to be here. Absolutely. And joining us from New Jersey via the phone is Michael Chenoweth's. He's a technical marketing engineer from Cisco. Michael, great to see you. Hey rich, see you guys. And I hope you'll go get a cheese steak when they're finished and uh, after grad how you can send it to me. I don't know if that's possible, but uh, yeah. Anyway, welcome. Uh, so let's jump into it. So Cisco cloud center we've been talking about for a while, but today we want to dig into a very specific feature and it's a, it goes technically by a O, but that stands for the action orchestrator Ali. What's action orchestrator? >>Well, action orchestration is a component inside our cloud center suite that brings together cross domain orchestration and it's extremely useful because not only is it valuable for dev ops engineers to orchestrate and maintain and automate their infrastructure, but it's also useful for application developers to define workflow and orchestration in their products as well. So this tool, um, is heavily used throughout the stock, inside the cloud, at the application level, all the way down to the intro level as well. And um, uh, it's made it extremely easy for DevOps engineers to get their hands on the fining workflows and, uh, conditions and logics where they can create, maintain all the appropriate infrastructure that they need. Works very well hand to hand with the current, uh, technology out there like Terraform or Ansible. And, um, it's part of our CloudCenter suites. Huh. >>And is it more on the config side or is it more on kind of the operational workflow side? Correct. >>So it could be used for both. Right. It's so flexible in a matter of, I'm this abstraction of having the orchestration engine outside, uh, enables both developers and dev ops engineers to illustrate and create their workflows. Um, uh, rather, it's again, based on infrastructure or, uh, even networking layers or all the way up the side to the application where if your product requires an orchestration engine in the backend to process work, this, uh, this component definitely plays a big role. Right? So, >>okay, Michael, throw it over to you. >>Yeah, so I think everything that a Ali is saying is absolutely correct. Um, the nice part about it is it's, it's, >>you know, >>it's a product that can really do whatever you imagined. So, I mean, we've seen people use it for business process, for a automation of network, server, cloud, whatever you can think of. It's, it's, um, you know, it's extensible. We're gonna talk about that in a little bit. But really the, the nice part about it is you create the workflows and you designed the way that you want to go. And what I have here, if you could show the next, uh, video is just a little clip of what it would look like to go through a workup. Well, okay, so let's go queue that up and we'll uh, we'll take a walk for it. Let's go to the video number one guys. All right. So yeah, so if you look here, what we're seeing is we're seeing a pre, a view of what Amazon looked like, a beforehand looking at VPCs and subnets. >>And now what we're doing is going through a workflow that is going to show afterwards that those actual VPCs and subnets were created by using a flow. So we're going to do is just pick one flow here, which is called creative for us. And this is just an example. And what you see on the left hand side is something called actions. So these are all the atomic actions that are available. A, but these are just out of the box. We're adding stuff all the time. And these actions can be dragged over to the right and create workflows. And then just think about it as if it's not there, we can create, you can create them in minutes. And we're going to show you that in a little bit too. So right now what I'm gonna show you is the fact that if you click on each one of these actions, there's actually some kind of uh, information that you'll see on the right hand side. >>And this information is how you and figure that particular action. So this particular one's going to create a VPC and you can see the VPC name, you could see the VPC sub-net, um, and whatever other parameters are needed for that particular action. So not a lot to do. You pretty much select the target. And this one already had a target selected, which is Amazon or AWS. And the second action here, if you look down, actually has a parameter two or a couple parameters and one of those parameters you can see the first one is just the name. The second one though is actually using a variable from the previous step. So really, really easy to map stuff different workflow elements and it allows you to quickly kind of glue things together to make things work. So this is just an example again, very simple example that this is going to create infrastructure on Amazon. >>And you can think about using this as part of the process. Like when you're trying to bring up a cloud environment, maybe you run this first, if you run this to say, Hey, I need some infrastructure for that cloud environment and maybe you even want to execute, um, you know, bringing up certain VMs or containers, you can do that afterwards. But this was just a really, really quick showcase. Oh, a simple thing you can do with very few steps that you can then run and it will actually, we're going to run, hit validate here. It just validates the workflow. But once we click around here, it's actually going to create all of that stuff within Amazon. So in the next, in this step, you're going to see the run. You can see that both steps work because they're green. If they didn't work, they'd be red. >>And we're going to show that in one second. Um, but when you click on a step, it actually shows you the input and output of each one of those steps. So it's really, really cool on that all the information that you could possibly think of that you'll need to, to troubleshoot, to look at these things is available in the workflow by just clicking on each one of these steps and seeing what that input and output. So if you can imagine if you had an error there, uh, you could quickly figure out what that is. It would tell you the error, it would tell you what's going on, or if you needed information from a step before you can run it, get the information from the step before and then figure out what values you need for the next step. So really, really cool in that you could look at this workflow, you get all the information you need and it allows you to create these workflows and kind of glue them together really, really quick. >>Uh, and now what I'm going to show you, I believe is in the next part here. I'm just going to illustrate that. If you go over to the runs that we have here, it'll actually keep a list of all of the different runs we did. And you could see one is in red. Well that one in red means that a step didn't work well. Let's click on that step and figure out, Hey, why didn't this step work? Well, this step didn't work because of an error that we got. And if we scroll down to the bottom over here, what we're going to see is the actual error that are had had occurred within this step. So now we know exactly what the problem was and we can fix it within the next step. So in this particular one, um, we, we illustrated right there, uh, that there was some problem with, uh, I think a VPC, um, or the way that I, I sorry, the way that I phrase that VPC or that's something that I'm sorry. >>And uh, it, it, it positive problem, but I fixed it within the next step in. Now you can see that in these declare two screens that the VPC and the sudden that was created automatically within that workflow. Pretty cool. So what, what would they have done to accomplish that in the past? So there'll come a sound the past, and this is the real thing that, that we see. We see that people have all these tools all over the place. Those tools might be, you know, things that are uh, orchestration engines, you know, other products that it might be things, uh, that, uh, they run from the command line, uh, which are, you know, work great together. But what we find is that, you know, there's no central orchestration and when we want to provide is that central orchestration that can run those other tools and also schedule them together. >>So if you use a, if you use other tools besides a AAO, that's fine. We're happy to bring them in. And we could, you could use the valuables, you could use everything that's, that you still use. Okay, now you have all the integration, you have all the variables, you have all the workflow. And not only just for Mayo but from workload manager too. So if you bring up a VM and and bring up a container, you get that information. So there's just a lot of uh, you know, tooling inside that allows you to really take advantage of them. Everything you might already even have. >>Yeah, correct. I mean that was a good demo. And, uh, one of the things I like to point out here is that compared to some of the competitors that are out there with this orchestration engine, uh, I don't want to name anyone particular, but if you look at it, the schema that Michael just showed us in that demo is Jason Bass versus others out. There are some still in XML. The other very beneficial to this is that since this is a component of our cloud center suite, it also gets installed on prem. And what that means is footprint is extremely important when it comes to OnPrem especially. And, uh, with the technology and the cloud native solutions that you know, the team has done inside Cisco, our footprint is very small, uh, due to the technology choices that we use. And writing our services and go and et cetera versus outside competitors are doing it in Java, which have a much more larger footprint on, you know, the infrastructure that clients and customers get to insult. >>So there are a lot of features, uh, with this orchestration engine, uh, that comes when it, uh, when we're trying to compare them with the market and the competitors that are out there. Conditional logic in what Michael just showed us inside the workflows, right. It makes it super simple for someone who has not had any experience coding to put together their workflows and introduced conditions, um, either for loops or if L statements are conditional blocks, whereas in the competitors you have to know a certain amount of programming skills in order for you to do those conditionings. So I feel that that's a great advantage that we have here. So, >>and so do you does a lot of things come packaged out of the box kind of standard processes, standard standard workflows and our processes. Yup. And then what do they coat it in then? If, if, if it is a, a custom workflow that you don't have, how do they go in and manipulate the tool? >>Good question. Because I'm like I mentioned, right? The competitors, you would have to know a certain language in order for you to code those, a logical flows that you want inside your orchestration, right? Inside EO, it's all driven by the DSL, which is all Jason base, right? And the GSL, the DSLR is so powerful that you can introduce if an ELs conditions, you don't have to know a language per se, right? It's just you define your logic, right. And um, the tool actually allows you to provide those flows, those if conditions of the loops, uh, that are required and also defaulting onto fallbacks or etc. So, right. >>I think Becca, you're going to show us a little bit more that, uh, >>yeah, I think that's, that's absolutely key is that, you know, what we're talking about is extensibility here. So the extensibility is, is one thing that we kind of tell because you don't need to be a programmer, but we live in an API world. So we need a way to consume these API. How do we do that in, and you know, companies and businesses that think developer is expensive and it's very hard to get into. So we're trying to take that out of that and say, Hey, we have this engine. So let's take a look at some of that extensibility on the next video that I have here. >>Okay. Pulling that up. So what you're seeing here, uh, is, uh, postmaster. So this is a regular tool that a lot of people use. And what I'm showing is just appall, which is, which is in boost Matt. And this particular call just gets a Smartsheet. So this gets a Smartsheet, uh, from Smartsheets and it just lists what Smartsheets are available and yeah, in a, Oh, I want to be able to create this. And if we look at the time, or I'm doing this in less than five minutes, so I have no calls for Smartsheets, but I want to create a call. So what I did is I created a target for Smartsheets that's an HTTP target. And what that means is that I can connect to Smartsheets and if you look at the bottom, I list the API a address and I list the default path. >>So you don't have to enter that path a million times. So we know that API slash 2.0 is the path that we're always going to use. On top of that, there's always some other kind of, uh, element to that path that you know we're going to need in each particular action that we want to call. So what I'm going to do here is showcase what I did. So in this first step, what I've done is I actually did a generic HTTP requests. So no programming needed. All I had to do is use a URL. People have used the worldwide web, they know how to use URLs. And this one, the cause slash sheets doesn't take a lot of, you know, um, it doesn't take a brain surgeon to figure this out. So ah, really I did slash sheets is, is what I'm calling. And um, you know, I'm using the target and then the next step when I'm doing is I'm setting up a variable that's going to be my output variables. >>So what am I gonna call this? Maybe I'll call it sheets. And really all I'm doing is just setting this up and saying that we are going to call this Sheetz going out of it. And that's about it. So what I've done within a couple minutes is created a new action that's going to be shown on the left hand side. So now you can think of a reusable element. And what I'm showcasing here is I'm actually gonna turn it off and turn it back on just to showcase. But there's something called atomic actions. So I'm just validating that this is running. I'm going to take a look at the atomic action. I'm going to give it a category. So I'm going to put this, the Smartsheet category. So if you could imagine I had a lot of these, a Smartsheet actions, I could just put them all into one category. >>We'll find them on the left hand side, but I'm just going to validate that the atomic action is good. And now what I'm going to show you is that when I call up a new workflow, I can just drag that right from the left hand side and it'll be under smart sheets. It'll be under, you know, get those lists are uh, Smartsheet, um, lists Smartsheets and what it's going to ask for. Now as a token, because you need a token in order to, uh, authenticate with Smartsheet. That's a Smartsheet requirement. So what I'm gonna do is just go over to postman and uh, grabbed that token real quick and um, and then come back over to this page and enter that token in. So, uh, the, the first thing I gonna do is create an input variable and that input variable is going to ask for a token. >>So what that does is it, when I run this in this particular workflow, I could ask for an input variable. And that means every time it runs, it's going to pop up with that variable right now where you're seen as an associate in that variable that I created with that token parameter. And this is a secure string so you can never see what that string is. It's hidden, it's a, you know, it's a, it's made so that it's, it's not ever seen. And um, so now if I run the run, you'll see it asks for a token. Now is actually when I'm going to go over to postman. I'm going to grab that to again a, so you'll see I'm going into postman and post again is just what we use to test these calls. A lot of people use it. It's very industry standard. >>Uh, and I'm just grabbing the token from here. Uh, it's blurred out so that, so that though public can't see it. But I grabbed it and then we'll go back out into here and I hit run and you'll see that I created that action. I brought the accidents who workflow, I ran it, it's running and now it's giving me that exact same output that I would've gotten in postman. But now it's a reusable element. So this just illustrates the extensibility that's available within our product. Again, when we took a couple of minutes and I have an action that I might've needed that wasn't available in this tool, but it was created and it, uh, you know, it works out in the box now, so >>very slick. And so that was with, uh, with Smartsheets, how many connectors do you guys already have pre constructed? >>There are so many. I mean, you know, I don't want to list a lot of different vendors, but you could imagine every dev ops tool is in there. Um, there are connections to Amazon, to Google too, uh, to Coopernetties, to, um, to internally through ACI, through Muraki, through a lot of the Cisco ecosystem. So really there's, there's just a lot available, uh, and it's growing. It's grown tremendously and we're building communities and we just want people to try it, use it, I think really like it. Once they see what it can do. >>Yeah. And I'm just curious all, is this something that then that people are going to be working on all the time or these pretty much, you know, you set your configs and go, go back to work, you set these relationships and go back to work or is this, this is not your work screen, >>this is, I mean, how cool was that, right? Creating those atomic actions and being able to templatize those and, and, and building those building blocks like Lego, right, that in the future you can just build more and more out of and just either add to the complexity without it being complex at all. Right. Um, but going back to your question is a lot of these toolings that are built, um, with EO, the, uh, one of the other advantages that we see that unfortunately some of the competitors don't have outside, um, is that you have the ability of, for different types of events that inside AOL is supportive. So, you know, you as dev ops engineers, they tied them up to scheduling, they tied them up to events coming in from a message queue. So these are workflows that are created get, uh, triggered by these events, which, uh, you know, makes it possible for them to execute at a certain time or for a certain event that gets triggered. Right? So, uh, again, uh, re-usable, uh, Automic workflows and actions that Michael just demonstrated along with, um, having, uh, both engineers and the both engineers, both application developers and dev ops, and I kind of stress it out because how flexible this is, right. Um, for them to define it one time and then have it reusable whenever they want. Right. >>I'm just curious, what's the biggest surprise when you show this to people in the field? Um, what do they get most excited? >>They love it. I mean cut. They immediately say, how can we start using it the next site? Right. And, um, it's, uh, you know, we also have a cloud center suite has a SaaS offering where it's, uh, made it very easy for us to, uh, get them a trial access. So that they can come in, get their foot wet, you know, and try it out. Right. And once they start doing these calls and building these workflows and uh, as a Michael demonstrated these actions where they perform API calls at the very least, right. Uh, they just get hooked to it. Right. And then start using it from their answer. Right. >>Mike, what about you? What's your, uh, what's your favorite response from, from clients when you demo this? W what's the one, two things that really, uh, that really grabs them, gets their attention and gets a big smile on their face? >>Yeah. Well, first and foremost, you see people's minds spinning on, like what use cases have been bothering them that they haven't been able to, to, to like fix, you know, because maybe they're not programmers or maybe they are, but you know, it's just, they thought it would be too complex and too much work. So, you know, I think it's just, it's, it's so open-ended, but you just, the interest in people's faces. It's like the first time, you know, I have a three year old, it's the first time I gave him Legos and he's like, you, I can build stuff. I can do stuff myself. I mean, it's just like that. I mean that's the amazing part of it is that it's so extensible and to build on to what Ali was saying, uh, you know, there's so many ways to trigger it too. So this can work standalone and work by itself. >>Or it can be triggered by an API call. It could be scheduled, it could be called from workload manager. It can be, uh, you know, it can be triggered from a, you know, a rabid. It could be triggered from PACA. There's so many different things that you can do to trigger these workflows that it just makes it so that it can integrate with other products and you can integrate other products. Right? So it really becomes that glue that kind of ties everything together. I mean, we really, really think about it as building blocks or Legos or something like that. Um, it just is really extensible, really easy to use. And you know, we think it's a real game changer. >>Great. All right. All a last word. Where do people go to get more information if they can't see that cool demo on that DVD screen on their phone? >>So, um, we definitely recommend them to go to cloud center suite. Uh, you know, if you easily Google it on Cisco, uh, website or on Google itself, you know, you'll see it, uh, apart from, uh, first or second links. But definitely check out CloudCenter suite action orchestrator is where you would like to visit and learn more about this tool and this component. So. >>All right, well thanks for, uh, for stopping by and uh, thanks for joining us from New Jersey, Michael. Oh, thank you. And I'll send you a cheese. All right. I'm, I don't know if I want that in the mail, but we'll see. We can make fast shit, but all right. Thanks again for stopping by. He's only T's Michael. I'm Jeff. You're watching the cube. We're in our Palo Alto studios. Thanks for watching. We'll see you next time. >>okay.

>>Live from Las Vegas. It's the cube covering UI path forward Americas 2019 brought to you by UI path. >>We're back in Las Vegas. UI path forward three. You're watching the cube, the leader in live tech coverage. Bobby Patrick is here. He's the COO of UI path. Welcome. Hi Dave. Good to see it to be here. Wow. Great to have the cube here again. Right? Q loves these hot shows like this. I mean this is, you've said Gardner hasn't done the fastest growing software segment you've seen in the data that we share from ETR. You guys are off the chart in terms of net score. It's happening. I hanging onto the rocket ship. How's it feel? Well it's crazy. I mean it's great. You all have seen some of the growth along the way too, right? I mean we had our first forward event less than two years ago and you know about 500 plus plus non UI path and people then go year later. It was Miami USY. >>There's probably a lot. Cube I think was Miami right yet and a, and that was a great event, but that was more in the 13 1400 range. This one's almost 3000 and the most amazing part about it was we had 8% attrition from the registrations. Yeah. That's never seen that we're averaging 18% of 20% for all of our, most of our events worldwide. But 8% the commitment is unbelievable. Even 18 to to 20% is very good. I mean normally you'll see 25 to sometimes as high as 50% yeah. It just underscores the heat. >> Well I think what's also great, other stats that you might find interesting. So over 50% of the attendees here are exec. Our senior executives, like for the first time we actually had S you know, C level executive CHRs and CEOs on stage. Right. You could feel the interest level. Now of course we want RPA developers at events too, right? >>But this show really does speak, I think to the bigger value propositions and the bigger business transformation opportunity from RPA. And I mean, you've come so far where no one knew RPA two years ago to the CIO of Morgan Stanley on stage, just warning raving about it. That's, we've come a long way in two years. >> Well, and I saw a lot of the banks here hovering around, you know, knocking on your door so they, they know they are like heat seeking missiles, you know, so, but the growth has been amazing. I mean I think ARR in 2017 was what, 25 million at this time. Uh, at the end of 17 it was 43 and 43 and 25 and now you're at 12 times higher now 1212 X solve X growth, which is the fastest growing software company. I think in that we know from one to 100 we were, we did that in 21 months and all that. >>And we had banks who now we're not really counting anymore and we're kind of, you know, now focus more on customer expansion. Even though we hit 5,000 customers, which we started the year at 2050 ish. We just crossed 5,000. I mean, so the number of customers is great, but there's no question. This conference is focused on scaling, helping them grow at enterprise wide with, with, with RPA. So I think our focus will be in to shift a bit, you know, to really customer expansion. Uh, and that's a lot of what this announcements, the product announcements were about a lot of what the theme here is about. We had four dozen customers on, on stage, you know, the Uber's of the world, the Amazons of the world. It's all about how they've been scaling. So that's the story now. Well, you know, we do a lot of these events and I go back to some of the, uh, when the cube first started, companies like Tablo, Dallas Blunck great service. >>Now, I mean, these you can, and when you talk to customers, first of all, it's easy to get customers to come talk about RPA. Yeah. And they're, they're all saying the same thing. I mean, Jeanne younger said she's never been more excited in her career from security benefit. But the thing is, Bobby, it's, I feel like they're, they're really just getting started. Yeah. I mean most of the use cases that you see are again, automating mundane task. We had one which was the American fidelity, which is a really bringing in AI. Right. But they're really just getting started. It's like one to 3% penetration. So what are your thoughts on that to kind of land and expand, if you will? I think, you know, look, last year we announced our vision of a robot for every person. At that point we had SNBC on stage and they were the one behind it. >>And they are an amazing story. Now we have a dozen or so that are onstage talking about a robot for every person like st and others. And so, but that, that, that's a pretty, pretty, pretty bold vision I think. Look, I think it's important to look at it both ways. Um, there's huge gold and applying RPA to solve real problems. There's a big opportunity, enterprise wide, no question. We've got that. But I look New York Foundling was on stage yesterday. We have New York Foundling is a 150 year old associate. Our charity in New York focused on child welfare, started by three fishers of charity. They focused on infants. And anyway, it's an amazing firm. Just the passion that New York family had on stage with Daniel yesterday was amazing. But what they flew here because for once they found a technology that actually makes a huge difference for them and what in their mission. >>So their first RPA operation was they have 850 clinicians every week. They spend four hours a week moving their contact, uh, a new contact data associate with child child issues from system to system to spreadsheet and paper to system, right? They use RPA and they now say for a 200,000 hours a year. But more importantly, those clinicians spend those four hours every week with children not moving. So I'm still taking, I think Daniel had a bit of a tear in his eye, hearing them talk about it on stage, but I'm still taken by, by the, by the sheer massive opportunity for RPA in, in a particular to solve some really amazing things. Now on a mass scale, a company can drive, you know, 10, 15, 20% productivity by every employee having a robot. Yes, that's true on a mass scale. They can completely transform their business, your transform customer experience, transform the workplace on a mass scale. >>And that, that is, that's a sea level GFC level goal and that's a big deal. But I love the stories that are very real. Um, and, and I think those are important to still do plug some great tech for good story. Look, tech gives, you know, the whole Facebook stuff and the fake news got beat up and it had Benny come out recently say, Hey, it's, it's not just about increasing the value to shareholders, you know, it's about tech for good and doing other things affecting lifestyle's life changing. And Michael Dell is another one. Now I've, I've, I've kind of said tongue in cheek, you know, show me the CEO misses is four quarters in a row and see if that holds up. But nonetheless, you love to see successful companies giving back. It seems to be, it's part of your, well look I've been part of hardware companies and I met you all through a few of them and others they have good noble causes but it was hard to really connect the dots. >>Yes there CPS underneath a number of these things. But I think judging by the emotional connection that these customers have on stage, right and these are the Walmarts and Uber's and others in the world judging by the employee and job satisfaction that they talk about the benefits there. I just, I my career, I have not seen that kind of real direct impact from you know, from B2B software for example on the lives of people both everyday at work but also just solving the solving, you know, help accelerate human achievement. Right. And so many amazing ways. We had the CEO of the U N I T shared services group on stage yesterday and they have a real challenge with, you know, with the growth of refugees worldwide and he would express them and they can't hit keep up. They don't have the funding, which is, you know, with everybody and, and Trump and others trying to hold back money. >>But they had this massive charter for of good, the only way they get there is through digital. The new CEO, the new head of the U N is a technology engineer. He came in and said, the way we solve this is with templates, with technology. And they decided, they said on stage yesterday that RPA and RPA has the path to AI and the greater, the greater new technologies and that's how they're going to do it. And it's just a, it's a really, it's, I think it's, it feels really great. You know, it's funny too, one of the things we've been talking about this week is people might be somewhat surprised that there's so much head room left for automation because the boy, 50 years of tech, Kevin, we automated everything. That's the other, but, and Daniel put forth the premise last night, it actually, technology is created more process problems or inefficiencies. >>So it's almost like tech has created this new problem. Can tech get us out of the problem? Well, essentially you think about all the applications we use in our lives, right? Um, you know, although people do have, you know, a Salesforce stack and sometimes in this SAP, the reality is they have a mix of a bunch of systems and then we add Slack to it and we add other tools and we add all the tools alone, have some great value. But from a process perspective of how we work everyday, right? How a business user might work at a call center, they have to interact then. And the reality is they're often interacting with old systems too because moving them is not easy, right? So now you've got old systems, new systems and, and really the only way to do that is to put a layer on top of the systems of engagement and the systems of record, right? >>A layer on top that's easy to actually build an application that goes between all of these different, these different applications, outlook, Excel, legacy systems and salesforce.com and so on and so on and, and build an app that solves a real problem, have it have outcomes quickly. And this is why, Dave, we unveiled the vision here that we believe that automation is the application. And when you begin to think about I could solve a problem now without requiring a bunch of it engineers who already are maxed out, right? Uh, I can solve a problem that can directly impact the businesses or directly impact customers. And I can do that on top of these old technologies by just dragging and dropping and using a designer tool like studio or studio X in a business user can do that. That's, that's a game changer. I think what's amazing is when you go to talk to a CIO who says, I've been automating for 20 years, you know, take up the ROI. >>Once they realize this is different, the light bulb goes off. We call it the automation first mindset. A light bulb goes off and you realize, okay, this is a very different whole different way of creating value for, for an organization. I think about how people weigh the way that people work today. You're constantly context switching. You're in different systems. Like you said, Slack, you're getting texts and you want to be responsive. You want to be real time. I know Jeff Frick who was the GM of the cube has got two giant screens right on his desk. I myself, I always have 1520 tabs open if I go, Oh you got so many tabs on my, yeah. Cause I'm constantly context switching, pulling things out of email, going back and forth and so and so. I'm starting to grok this notion of the automation is the app. >>At first I thought, okay, it's the killer app, but it's not about stitching things together with through API APIs. It's really about bringing an automation perspective across the organization. We heard it from Pepsi yesterday. Yeah, right. Sort of the fabric, the automation fabric throughout the organization. Now that's aspirational for most companies today, but that really is the vision. Well, I think you had Layla from Coca-Cola also on, right. And her V their vision there and they actually took the CDO role of the CIO and put them together. And they're realizing now that that transformation is driven by this new way of thinking. Yeah, I think, you know, look, we introduced a whole set of new brand new products and capabilities around scaling around helping build these applications quicker. I, I think, you know, fast forward one year from now, the, you know, the vision we outlined will be very obvious the way people interact with, you know, via UI path to build applications, assault come, the speed to the operate will be transformational and, and so, you know, and you see this conference hear me walk around. >>I mean you saw last year in the year before you see the year before, but it's, it's a whole, the speed at which we're evolving here, I think it's unprecedented. And so I'll talk a little bit about the market for has Crigler killer was awesome this morning. He really knows his stuff now. Last year I saw some data from him and said the market by 2020 4 billion, and I said, no way. It's going to be much larger than that. Gonna be 10 billion by 2020 I did Dave Volante fork, Becca napkin by old IDC day forecast. Now what he, what he showed today is data. It actually was 10 billion by 2020 because he was including services, the services, which is what I was including in my number as well, but the of it, which was so good for him now, but the only thing is he had this kind of linear growth and that's not how these rocket ship Marcus grow. >>They're more like an old guy for an S curve. You're going to get some steep part now, so I'd love to see like a longer term forecast because that it feels like that's how this is going to evolve. Right now it's like you've seated the base and you can just feel the momentum building and then I would expect you're going to see massive steep sort of exponential growth. Steeper. There may be, you know, nonlinear because that's how these markets go >> to come from the expansion potential, right? And none of our customers are more than 1% audit automated from an RPA perspective. So that shows you the massive opportunity. But back to the market site, data size, Craig and I and the other analysts, we talk often about this. I think the Tam views are very low and you'll look at our market share, let's just get some real data out there, right? >>Our market share in 2017 was 5% let's use Craig's linear data for now. You know, our market share this year is over 20% our market share applying, and I don't want to give the exact numbers as you don't provide guidance anymore, is substantially we're substantially gaining share now. I believe that's the reality of the market. I think because we know blue prisms numbers, we go four times faster than the every quarter automation. The world won't share their numbers. But you know, I can make some guesses, but either way I think, you know, I think we're gaining share on them significantly. I think, you know, Craig's not gonna want us to be 50% of the market two years, he's just not. And so he's going to have to figure out how to identify how to think. That brought more broadly about, about that market trend. He talked about it on stage today about how does he calculate the AI impact and the other pieces now the process mining now that now that we are integrating process mining into RPA, right? >>It's strategic component of that. How does that also involve the market? So I think you have both the expansion and the plot product portfolio, which drives it. And then you have the fact that customers are going to add more automations at faster pace and more robots and that's where the expansion really kicks in. And we often say, you know, look as a, as a, as a, as a company that, you know, one day we'll be public company, our ARR numbers. Very important. We do openly transparently share that. But you know, the other big metric will be, you know, dollar based net expansion rate that shows really how customers are expanding. I think that, I know it, our numbers, we haven't shared it yet. I know all the SAS companies, the top 10 I can tell you, you know we're higher than all of them. >>The market projections are low. And I think he knows it well. >> Speaking of Tam, and when we, I saw this with, with service now, now service now the core was it right? So the, the ROI was not as obvious with, with, with you guys, you're touching business process. And so, so in David Flory are way, way back, did an analysis of service and now he said, wow, the Tam is way being way under counted by everybody. That wall street analyst Gardner, it feels like the same here because there are so many adjacencies and just talk to the customers and you're seeing that the Tam could be enormous, much bigger than the whatever 16 billion a Daniel show, the other Danielson tangles, the guy's balls. He said, Oh that's 16 billion. That's you. I pass this data. And you know, we laugh, but I'm, I'm like listening. Say I wonder if he's serious cause this guy thinks big. >>I mean, who would've thought that he'd be at this point by now? And you're just getting started? Well, I think, you know, one thing I think is, you know, we're, we're, you know, we were a little bit kind of over a little less humble when we talked about things like valuation over the last few years. We were trying to show this market's real, you know, we want to now focus more on outcomes and things get a little less from around those numbers. And I think that shows the evolution of a company's maturity, um, that we, I think we're going through right now. Uh, you know, the outcomes of, you know, Walmart on stage saying, you know, their first robot that was, this was, this was two years ago, delivered 360,000 hours of capacity for them in, in, in, in, in HR, right? That, you know, I think those, that's where we're gonna be focused because the reality is if we can deliver these big outcomes and continue them and we can go company-wide deliver on the robot for every, every, every, every person, then you know, the numbers follow along with it. >>Well we saw some M and a this week as well, which again leads me to the larger Tam cause we had PD on, um, with Rudy and you can start to see how, okay now we're going to actually move into that vision that the guy from PepsiCo laid out this, this fabric of this automation fabric across the organization. So M and a is, is a part of that as well. That starts to open up new Tam. Opportunity does. And I think, you know, a process mind is a great example of a market that is pretty well known in Europe, not so much in the U S um, and there are really only a few players in that, in that market today. Look, we're going to do what we did in RPA. We're going to do the same thing. You're process mining. We're going to just say anything we're doing in it, not as democratization, you'll our strategy will be to go mass market with these technologies, make it very easy for accessibility for every single person in the case of process mining, every business analyst to be able to mind their processes for them and, and ultimately that flows through to drive faster implementations and then faster, faster outcomes. >>I think our approach, again, our approach to the business users, our approach to democratization, um, you know it's very different than our competitors. A lot of these low code companies, I won't name a number cause I don't remember our partners here at our conference. They're IT-focused their services heavy and, and you know, their growth rates I'll be at okay are 30% year over year in this market. That shouldn't be the case at all. I mean we're a 200 plus a year. We are still and we've got big numbers and we have a whole different approach to the market. I don't think people have figured it out yet, Dave. Exactly, exactly. The strategy behind which is, which is when you have business users, subject matter experts and citizen developers that can access our technology and build automations quickly and deliver value proof for their company. And you do that in mass scale. >>Right. And then you will now allow with our apps for your end users, I get a call center to engage with a robot as part of their daily operation that none of the other it vendors who are all kind of conventional thinking and that's not, our models are very different, which I think shows in our numbers and and, and the growth rates. Yeah. Well you bet on simplicity early on. In fact, when you join you iPad, you challenged me so you have some of your Wiki bond analysts go out. I remember head download our stuff and then try to download the competitors and they'll tell us, you know how easy it as well we were able to download UI path. We, we built some simple automations. We couldn't get ahold of the other other, other companies products we tried. We were told we'll go to the reseller or how much did you have to spend and okay so you bet on simplicity, which was interesting because Daniel last night kind of admitted, look, he tracked the audience. >>He said thank you for taking a chance on us because frankly a couple of years ago this wasn't fully baked right and and so, so I want to talk about last, the last topic is sort of one of the things Craig talked about was consolidation and I've been saying that all week and said this, this market is going to consolidate. You guys are a leader now you've got to get escape velocity cause the leader makes a lot of money and becomes, gets big. The number two does. Okay, number three man, everybody else and the big guys are starting to jump in as well. You saw SAP, you know, makes an announcement and you guys are specialists and so your thoughts on hitting escape velocity, I wouldn't say you're quite there yet. I want to see more on the ecosystem. There's maybe, who knows, maybe there's an IPO coming. I've predicted that there is, but your thoughts on achieving escape velocity and some of the metrics around there, whether it's customer adoption penetration, what are your thoughts? >>Yeah, I mean we definitely don't have a timetable on an IPO, but we have investors, public investors and VCs that at some point are going to want, this is the reality of how, of how it works. Right. Um, you know, I think the, uh, you know, I think the numbers to focus right now are on around, you know, customer outcomes. I think the ecosystem is a good one. Right? You know, we have, I'd say the biggest ecosystem for us to date has been the SAP ecosystem. When we look at our advisory board members, for others, that's really where, where the action is. Supply chain management, ERP, you know, certainly CRM and others, we don't have a view that, so our competitors have, but we have chosen not to take money from our, from ecosystem companies because we don't, our customers here are building processes, all the automation across ecosystems. >>Right? So you know, we don't want to go bet on say just one like Salesforce or Workday. We want to help them across all the ecosystem now. So I think it's a little bit of a different strategy there. Look, I think the interesting thing is the SAP is the world. They bought a small company in France called contexture. They're trying to do this themselves. Microsoft, Microsoft didn't in Mark Benioff and Salesforce are asked on every earnings call now what are you doing for RPA? So they've got pressure. So maybe they invest in one of our competitors or maybe they, you'll take flow in Microsoft and expanded. I think we can't move fast enough because you know, I don't know if Microsoft has, I mean they're a great sponsor by the way. So I don't want to only be careful we swept with what I say. But you know, strategically speaking, these larger companies operate in 18 months, 12 1824 months kind of planning cycles. >>If he did that, he will never keep up with us. There's no one at any of our traditional large enterprise software companies that ever would have bet that we would come out and say that the best way to build applications right to solve problems will be through RPA. Either there'll be a layer on top of all their technologies that makes it easier than ever for business users to build applications and solve problems, that's going to scare them to death. Why? Because you don't have to move all your legacy systems anymore. Yes, you've got tons of databases, but guess what? Don't worry about it. Leave him alone. Stop spending money on ridiculous upgrades right now. Just build a new layer and I'm telling you I there. As they figured this out, they're going to keep looking back and say, Oh my God, why didn't we know? >>Why did we know there's it looked I hopefully we could all partner. We're going to try to go down that route, but there's something much bigger going on here and they haven't figured it out. Well, the SAP data is very interesting to me that I'm starting to connect the dots. I just did a piece on my breaking analysis and SAP, they thank you. They, they've acquired 31 companies over the last nine years, right? And they've not bit the bullet on integration the way Oracle had to with fusion. Right? And so as a result, there's this, they say throw everything into HANA. It's a memory that's not going to work from an integration standpoint, right? Automation is actually a way to connect, you know, the glue across all those disparate systems, right? And so that makes a lot of sense that you're having success inside SAP and there's no reason that can't continue. >>Why there's, you know, there's a number of major kind of trends we've outlined here. One of, uh, we call human in the loop. And you know, today, you know, when each, when an unattended robot could actually stop a process and instead of sending the exception to a, an it person who monitoring, say, orchestrator actually go to an inbox, a task and box of that business user in a call center or wherever, and that robot can go do something else because it's so, so efficient and productive. But once that human has to solve that problem, right, that robot or a robot will take that back on and keep going. This human and robot interaction, it doesn't exist today and we know we're rolling that out in our UI path apps. I think you know that that's kind of mind blowing and then when you add a, I can't go too far into our roadmap and strategy or when you added the app programming layer and you add data science, that's a little bit of a hint into where we're going because we're open and transparent. >>Our data science connection, it's, it's this platform here, this kind of, I'd like to still call it all RPA. I think that that's a good thing, but the reality is this platform does Tam. What it can do is nothing like it was a year ago and it won't be like where it is today. A year from now you've got the tiger by the tail, Bobby, you got work to do, but congratulations on all the success. It's really been great to be able to document this and cover it, so thanks for coming on the cube. Thank you. All right. Thank you for watching everybody back with our next guest. Right after this short break, you're watching the cube live from UI path forward three from Bellagio in Vegas right back.

>> live from San Francisco, celebrating 10 years of high tech coverage. It's the Cube covering Veum, World 2019 brought to you by IBM Wear and its ecosystem partners. >> Welcome back inside the Moscow The Center. We're here, Mosconi North, Wrapping up our coverage here. Veum World 2019 Glad to have you with us here on the Cuba's. We continue our 10th year of 10th consecutive year of coverage here of the events to minimum, along with John Wall's joined now by Robin's Lee, who was director of data protection, product marketing and L E M C Rob. Good to see you, sir. >> Hey, Joan. >> So you almost want to walk to the first person I saw when I walked in the room the other day? >> You. And >> now you won't be one of the last on effort to tell Shy, Who is the director of Data protection and Cloud native APS. Adele AMC Effort. Good to see you, sir. Good to see you. Yeah, First off, let's just let's just talk about the world of data protection in general here by sucking multi and hybrid and all these things. Your world's changing a little bit, right? Because of these new environments in these new opportunities. So if you could just paint that 30,000 foot picture first off thematically, how how your world is evolving. >> Yeah. I mean, I think the key would indebted protection is data, you know, and I think that wherever it is created, and wherever it is managed, customers need to look after it. You know this? The old adage that there's only two things that customers worry about one is their employees, and two, is there data. So as we've seen the adoption of of Cloud is a A zone infrastructure model on you're starting to see many customers extend their own premises infrastructure to the cloud on using the cloud for production level applications. They realize that on often they're told, you gotta do something about your data. So that's led to all vendors and especially ourselves over the last several years, really expanding the portfolio and the capabilities that we have from a non premises centric environment to the multi class. >> Yeah, so every ah, a lot of discussion about kubernetes. Before we get into that, you've got cloud native in your title, and Rob talked about data and talk about the applications I'm hoping you can bring us inside is to you know, what's different when we're talking about cloud native applications that from a data protection standpoint, you know, what do you have to think about differently? Is it the micro Service's architecture in containers Fundamentally changed the way things are done, is it, You know, similar what we've done in the past? >> Definitely. We see customers. Some customers are taking what they head back now and they move it in tow. Cloud native infrastructures. A lot of customers are building new applications and new workloads, and they build it on top off new applications. So they basically building a whole new set off applications and infrastructure and want to combine in together and they come to us on Dad, ask us, How do I protect this? And these things spin up, spin down, move around. They have very different life cycle than the traditional applications. >> Okay, Yeah, it's funny. You know, Rob, I think back to you know, it's like tape. You know how we dealt this because of the environment versus disc versus, you know, containerized application. Buoyed by the time I want to set something up isn't that gone and things move around all over the place. It's You gotta put a different different types of environments than you need to span. All of these >> I was chatting with with every earlier, and we were talking about what? What's what's changed, kind of in the last couple of years around the deployment and usage of of kubernetes, the deployment of containers. And after he was saying that one of the most fundamental changes is the introduction of persistent volumes on a Sooners. Persistency comes into the mix. You know, that's where things start to change. And, you know, Jeffrey's phone started ringing with respect to hate. What are you doing to bring dead protection into you know, this environment? >> I think two years ago, everything was Toby stateless on then suddenly, people understand that's not enough. You need to add states some states to existing applications. And then the notion of persistent volumes came along and then customers and developers so that it's actually working quite nicely. And they started relying more and more on moving more state in tow, their applications running on containers, environments. So the first thing that customers ask us about is where I store my data. Where's the primary volume that is done by our storage folks? The next question is, how do I protect my data? And this is where we come into the picture. And we offer an architecture that is built for containers environment and takes care off that life cycle that we talked about before. Containers are coming and going. You need to protect the data and the containers, the data and the meta data together in order to bring that protection level of customers. Looks from, >> you know, as as the concerns about data protection have been elevated now and sea sweet discussions now, um has that created a different approach, or maybe a change of tone or tenor from your clients to you, because the discussions are being elevated in their own businesses. And and so there's Is there a different kind of attention being paid to this or different kinds of concerns that maybe 34 years ago? Yeah, >> I mean, it's interesting. I mean, one of things we were on every couple of years is a ah, global study. We called it the Global Day Protection Index. This year, we we interviewed 2200 i t. Decision makers and we kind of asked them about you know, how how are they value in dead protection and also how the valuing data and the one thing that has definitely changed is that the value of data to them has become Maur critically important. I think it's always been important, but I think you know, if they start thinking about data is capital, you know they are starting to realize that it's only capital if you've got it. If you don't have it, it's It's nothing Thio >> and it's only yours if you have it. Well, yeah, and nobody else. Absolutely. Right here. >> Every kubernetes courses open source and everybody's got what they're what they're doing in it. You've got announcement, some work you're doing with VM, where it's open source. Also bring us inside a little bit. Valero, how did we get to this point? You know this, you know, part of the C n c f. Yet it kind of being submitted, or how does that fit into the whole community? >> Yeah, sure. So, as you said and we talked about earlier this week with Beth and people at the protection announcements We are working with collaboration with Valero now part off Veum, where in orderto being that data protection solution So Valero is an open source projects. It's out there in the open. You have thousands off stars get up. Stars are very popular among the Dev Ops community about communities users you can hear about it from customers that are looking for for solutions. There is very good at backing up cluster containers and applications. And we have a lot of experience in enterprise data protection making sure that you have a solution that, um, has compliance reporting. You contract your data, you can define policies scheduling all of that eso we are combining these two and collaborating with Valero in orderto have a solution that answers. Boston is off the back of that mean and they just want to go home knowing that the production environment is protected, the and the develops people in the communities administrators and they just want toe, get the volume and forget about the protection. Everybody can work in their environment with the tools that they know with permissions that they want, and they can both work together and be happy. And the companies that we work with are the ones that have good relationship between the devil steam and the backup administrators. And they see that the same table and talk to us, and everybody tells us what they want and what they need. As a result, we build a solution so that we'll be able to answer the needs of both of them. >> So do you have to build sometimes those relationships within a company to get them to talk or collaborate in a more conducive environment cause you see all kinds, right? I mean, you see, the full range just talked by then a free that some very successful, some very constructive, maybe some that that aren't on the same page agent. So that's almost part of your responsibility. Coming before you even get to where you could talk about the work, we've got to talk about the collaboration. Yeah, that they're not area >> we really come When there is a story, people try to move their applications to production. The developers are really already working on something, and now the developers want volumes on the I T ops people. Tell them No, no, no. If you can't protect it. According to our rules. We will not pass the audience. We can do that for you, and that creates the friction inside those teams in the organization that we talked with. There is recognition off that already and now they come together to the table and they want to hear something that would they would be able to work with us both on the management on the I T ops and and management on cube control and what develops people are using. >> And it's it's large companies that are coming in talking to us. And I think, you know, when you get a large companies, quite often you have some more of these things different fiefdoms of, of, of users inside. But because they're large companies, they have, you know, certain requirements from regulations and compliance is perspective. So they have those concerns, but and every has been saying is we look at the early design partners, customers that were looking to work with, you know, the big the big companies coming to us. >> Rob, can you just help us understand? We talked about Valero there says some open, soft, soft, soft words. That's the power tech. Just sit on top of that >> s Oh, it's a great question. So, you know, as you know, we introduced power protects after exile technologies world. It started shipping to customers at the end of July. And Coop, in any support, is really the first example of what we said that we were going to be able to do, which is more rapidly bring new workload to new capabilities into our power, protect softer offering than we've ever been able to do before. You know, we're really embarking on a quarterly release cadence, you know, which will allow us to, you know, to do things that, you know in our existing portfolio are released cadences. What's being measured in in many, many months and quite often is long as a year and beyond. So what we will do is the tech preview that we that we announced this week. You know, we will roll that out in a nup coming release in production on that will become available to any of the parent protect software users. So right within the power protect software match me interface. You know that has the VMS support Oracle sequel in file systems. We'll add the additional workload support have been able to protect kubernetes using the same workloads, the abilities to create protection policies and I'm interested every is is with protection policies. Because that she was saying about how the environment can change quite rapidly is that by using a policy, you don't need to watch for those changes as changes happen, the policy. We'll keep track of what it needs to do as far as protecting the new applications as they come up and have to go away. >> What happens is the ones we find. The policies are the arty operations in the back apartments. They want to comply with the rules that they have, and they define the gold, silver, bronze policies, whatever have you and then they can give it to the Cuban, said Means. And, the criminalist admits, can say OK, these are my volumes. These are more applications I will just use keep control and potatoes objects We will discover that will automatically create a schedule that would create that that backup. So in essence, the community suddenly doesn't need really need to care about the compliance rules they need to care about policies and the Becca pod mean can take care of other wrist >> and the applications of driving the policies and not not the other way around. >> Yeah, I mean, the creepiest ad means are used to defining policies in terms of five day provisions, their storage, for example. We want to do the same in the data protection area. >> So as far as things like retention periods, as far as whether or not the data needs to be replicated, where not the data needs to be a tear to the cloud that those are all things that the I T admin team can do on it sort of separates kind of orchestration and governance is, is a big part of perfect ex often >> love to get your viewpoint on is data protection historically was not one of the faster moving things in the I T. Realm Last two or three years at VM World, it's been one of the hottest topic, I said. You know, the keynote on Monday felt like we were kubernetes world. Not quite Cube con just yet, because there's a lot of projects there, but I walked down to the the show floor. It's not storage world like Thursday. Its data protection world is Cygnus lots of glowing parties of people so that customers, you know, the embracing change. And what does that mean for your portfolio? >> Yeah, I mean, it's interesting. I mean, I think over the years, if you think about where you go if you want to learn about data protection, VM world is probably one of the best shows to go to because >> we're >> all here. I mean, I mean, you know when you know, you know, I've you know, I've been crazy enough to be in the debt protection business for almost 15 years now. Um, and it hasn't changed. If you if you want to talk to data protection vendors than VM World, is a really good show to go to. You know, I think that that for us, you know what I am. Where has done is It's It's It's It's It's provoked provided a common foundation, you know, And that's also providing a common foundation to get us from on premises into the multi cloud environment. So once she developed, um uh, great data protection solutions in the van, where environment is that you're your target market becomes quite broad because, you know, there's so much VM were virtual ization out there in the market, but you're absolutely correct. Is that you on the show floor? And it's It's It's an interesting sight >> thinking. In addition to that, you also have obviously been at this in the show, and I think what we have seen over the last couple of years is that customers were coming tow us, asking for solutions. And this is why we were able, with the power, protect architecture and platform to innovate more quickly and respond to those faster changing trends. Because now you have persistency of volumes. Now you have protection. The M were acquired. Help tell, you know, we could work together on creating the solution. >> Yeah, absolutely. Have we've been at the Cube contract for number years. Help Theo. Of course, the president's last year VM were had a bigger presence, but that maturation of the storage component with something we knew would take time. You know, we watched it in the virtual ization world. Those of us that lived through that, you know, 10 to 15 years ago and container ization. It's starting to reach that maturity, and we're getting that inflection point >> if you also want to think about the announcement that path made on the keynote on Monday where he said we're goingto work much more with park protects, toe address, spot data protection capabilities. This is one of the things we're collaborating With the help to your team, we're contributing to the open source. We're building together things that can move in the pace off communities and address the needs off our more legacy. Companies that needed protection with complaints. >> So, Rob, that will keep you in business for another 15 years? >> I hope >> so, gentlemen. Thanks for the time. Thank you. Appreciate that. Especially on your birthday. Right? Tomorrow. Tomorrow, Right here. Tomorrow. Your birthday home for that Happy early birthday. >> Thank you very much. >> We should have a cute cake, but should especially >> the end of the day. >> I know, I know. I'll end of the day. We got something better than a cake. Gentlemen. Thank you again. Thanks. We'll be back in a little bit. Streaming content. Continuing coverage here. Avian World 2019 with some final thoughts from our panelists. Just a little bit. See on the other side for that

>> live from Washington, D. C. It's the Cube covering a ws public sector summit by Amazon Web services. >> Welcome back, everyone to the cubes Live coverage of a ws public sector Here in our nation's capital Washington D. C. I'm your host Rebecca. Night hosting alongside of John Farrier. Always a pleasure being with you. >> So good to see you again. >> And we're joined by first time Cube guest Brett MacMillan. He is the GM ground station. Eight of us. Thanks so much for coming on >> the road to be here. Thank you. >> So why don't you start by telling our viewers a little bit about ground station? What? It is one of us. >> You're first of all really excited to be here at this conference yesterday we had our second annual Earth Science Day. Last year was really successful, and we're finding a huge amount of interest around a space and space primarily tto help save the earth. And so >> eight of >> us came out with the solution, and we made it generally available last month called Ground Station. And if you think back about 15 years ago, before the commercial cloud came out, uh, you had to do for a data center. You Hey, either had to buy the data center. You had to do a long term lease. And then >> we >> came out with the commercial cloud. And from that point forward, there was a tremendous number of innovations. That movie came out of that. I don't think any of us back then could have predicted things like Pin arrests O R. Spotify Or or that Netflix would have gone from shipping your DVDs to be in the online streaming company and all those innovations happening, we think that we're at the beginning of that stage of satellite industry. So what ground station is is It's a service that you can use like any other cloud service. Just pay for what you used on demand. You can scale up you, Khun scale down. And we think that we're in the early stages of opening up innovations in this >> industry >> and its satellite specific. So it's a satellite services of connectivity. How how's it work? What's that >> s what happened to you. You would have a you just go into the eight of us counsel on you schedule a contact. And most of these early use cases there for our low earth orbit. Satellites are medium earth orbit satellites, and we have deployed these satellite antennas. And what's really important about this is we put them right next to our data centers or availability zones. So now you're getting the entire power of the cloud. And so what happens is you would schedule contact and either up Linker downlink your data during that contact period. And we just charge per per minute. And >> so it's like the two was servers and still has three. With storage and thie used. Case wasn't solved. The provisioning problem. So you guys are doing it for up Lincoln down Lincoln to satellite usage and data over satellite. Pretty >> direct. Correct. And so And the other thing that's really nice about it is just like the cloud would announce enable people to go global and minutes ground station allowed you to go global also. So, traditionally, what would happen if you would buy a satellite antenna or you'd Lisa Sal? I'd intended somewhere in the world and you're only catching so many passes of those satellites. We are deploying these at our data centers through out the world, and so you're able to at a very low cost. Now touch these passes of the sound lights. >> You know, Brett, Rebekah and I were talking on the intro around the role of technology. How it's causing a lot of change. You mentioned that window of 10 years where, before YouTube, after YouTube, all these new services came on. Think about it. Those didn't exist around before. Two thousand four time frame. Roughly two thousand 10 2 4 2 4 to 5. Then the mobile revolution hit. Similar wave is coming into government and seeing it. Amazon Webster Public Sector Summit is our fourth year. It gets bigger. The inclusion of space is a tell sign of commercialization of some of the tech coming in infiltrating process, change within government and use cases. So I would agree with you that that's relevant. >> Yeah, And >> next level is what? What was that window? What's gonna happen that 10 year? >> You don't change? It is hard to predict, but we know from our past experience on what we've done in the cloud. We know that when you remove the undifferentiated heavy lifting like buying servers are doing networks and things like that. It frees people up to do innovations on DH And when you look at what's happening in the satellite industry, virtually every industry, every person can benefit from a better understanding of this earth and from satellite imagery and satellite sensing. And so, if you start moving forward with that and you ask what can happen, we've got governments throughout the world that are very concerned about deforestation. And so, for example, today they find out 54 station after the trees are gone. And what if you could instead, for a very low cost, download pictures of satellite images and get it in more of a really time type basis? Or get it in that same hour that, uh, sound like took the picture. Now what you could do is catch the deforestation when the boulders air show up, not after the trees went down, so >> get in front of it. Used the data is a data business just about other use cases, because again, early adopters are easily the developers that are hungry for the resource. We saw that with cloud to industry, I mentioned now those service thousands and thousands of new services a year from a baby s jazz. He loves to talk about that at reinvent, and it's pretty impressive. But the early days was developers. They were the ones who have the value. They were thirsty for the resource. What are the sum of that resource? Is what's the low hanging fruit coming in for ground station that you could share that tell sign for >> where it's going? Interest not only for the his new developers in these new things, but large, established sound like companies are very interested in that, because when I was talking about earlier, you can cover areas with our service in ways that were very expensive to do. Like until you Ground Station would have been a little hard for us to roll out, had we not first on eight of us if you didn't first have things like Ace two and three and your ways of of storing your data or our petabytes scale worldwide network. And so when you look at that, you're able to get multiple different organizations doing some really cool things. We're in partnership with Cal Poly, Cal Poly and Cal Poly's been in the space industry for a long time. Back in 1999 they were one of the inventors of original Cube sat, and today what they're doing is they have this STDs, Sally Data Solutions service on. It's an initiative that they're doing and they did a hackathon. And when you look at all the areas that could benefit from from space and satellite tourists, all kinds of things pop up. So, for example, if your cattle rancher and you have a very large area, sometimes cat cat will get stuck in an area like a canyon or something. You don't find out about it. It's too. It's too late. So Cal Poly did this hackathon on DH. What they came up with is, it's very inexpensive now to put a I ot device on it on the cows on with the ground station. You can now download that information you can communicate to a satellite, and now we can find out how where those cows are and get them if they're in a dangerous situation. I >> think the eye OT impact is going to be huge. Rebecca, think about what we talked about around Coyote. I ot is the edge of the network, but there's no networks, not flat. It's in space. The earth is round right, so You know, it's kind of like a Christopher Columbus moment where if you have the data, all you need power and connectivity. So battery power is getting stronger every day. Long life batteries. But the connectivity with ground station literally makes a new eye ot surface area of the earth. Absolutely. I mean, that's pretty groundbreaking. >> This is a really exciting time to be in the space industry. A couple things are driving it. One is that the capabilities that were able to put up in space for the same amount of weight and the same amount of payload is increasing dramatically. The only thing that's happening is that the cost for lift the cost to put satellites and and orbit is dropping dramatically. And so what's happening with those two things is were able to get a lot more organisations putting satellites up there. And what's turning out is that there's a tremendous number of images and sensing capabilities. It's coming down actually more than the humans are able to analyze. And that's where the cloud comes in is that you take and you download this information and then you start using things like machine learning and artificial intelligence and you can see anomalies and point them out to the humans and say, for example, these balls are just showed up. Maybe we should go take a look at that. >> You know, imagery has always been a hot satellite thing. You see Google Earth map three D mapping is getting better. How is that playing into it? Is that a use case for you guys? I mean, you talk about the impact. Is that something we all relate to >> you and I would submit that we are in the early stages of that. It's amazing what we can do with their damaging today. And everybody on their phones get Google maps and all the other things that are out there. But we're in early stages of what we could do with that. So some areas that we're looking at very closely. So, for example, during the California wildfires last year, NASA worked on something to help out the people on the ground. You know, with ground station, what you'll be able to do is do more downloads and get more information than a more real time basis, and you'll actually be able to look at this and say the wildfires are happening in these areas and help the citizens with escape routes and help them understand things that were actually hard to determine from the ground. And so we're looking at this for natural disasters as well as just Data Day solutions. >> It's such an exciting time, and you and your pointing at so many different use cases that have a lot of potential to really be game changers. What keeps you up at night about this, though? I mean, I think that they're as we know, there's a lot of unintended consequences that comes with these new technologies and particularly explosion of these new technologies. What are what are your worries? What what is the future perils that you see? >> So So we definitely are working with these agencies of the federal government and commercial things on making sure that you can sit. You're the data. But again, that was one of the benefits of starting with a ws. We started with security being a primary of part of what we did. And so when when you have ground station, you do a satellite uplink for downlink, and then you immediately tell it where in the world you want the data to be stored. So, for example, we could download, Let's say, in another part of the world, and then you can bring it back to the nine states and store it in your we call a virtual private cloud. It's a way for our customers to be able to control their environment securely. And so we spent a lot of time explain to people how they could do that and how they could do it securely. And so, uh, well, it doesn't keep me awake at night, But we spend a tremendous amount of time working with these organisations, making sure that they are using best practices when they're using our solution. Right? >> Talk about the challenges you mentioned, storing the securely role of policy. We're living in a world now where the confluence of policy science tech people are all kind of exploding and studio innovation but also meet challenges. What are some of the things that you guys are doing? Obeys the bar improving? I mean, I'll say there's early days, so you're seeing areas to improve. What if some of the areas that you're improving on that are being worked on now on impact >> So you mentioned policy side of it. What I'd like Teo say is any time there's a new technology that comes out way. Have to do some catching up from, You know, the policy, the regulator point in front of you right now because the satellite industry is moving so fast. Um, there's a scale issues on. So governments throughout the world are looking at the number of satellites they're going up in, the number of communications are happening, and they're working with that scale on Andi. I I'm very proud to say that they're reacting. They were acting fairly quickly on DH. That's one of the areas that I think we're going to see more on is as this industry evolves, having things like having antennas insert and antennas and satellite certified quickly is one of the things that we need to talk. >> Some base infrastructure challenges mean Consider space kind of infrastructure. At this point, it plenty of room up there currently, but can envision a day with satellites, zillion satellites up there at some point. But that gets set up first. You're saying the posture. The government is pro innovation in this area. >> Oh, you're wasting a lot of interest in that way. We launched ground station governments both here in this country as well as throughout the world, very interested in this on DH. They see the potential on being able to make the satellite's on satellite imagery and detection available. And it's not just for those largest organizations like the governments. But it's also when you commercialize this and what we've made it so that small, medium sized businesses now, Khun, get into this business and do innovative things. >> Question. I want to ask. You know, we're tight on time, Rebecca, but we'll get this out. In your opinion. What? What do you think the modernization of public policy governments means? Because the paint on your definition, what modernization is This seems to be the focus of this conference here, a ws re public sector summit. This is the conversation we're having in other agencies. They want to modernize. >> What does that mean to you? It takes on many things. Many perspectives. What? What I find a lot is modernizations is making helping your workers be more productive. And so we do this with a number of different ways. So when you look at ground station. Really? Benefit of it isn't. Can I get the image? Can I get the data? But how can I do something with it? And so when you start applying machine learning artificial intelligence now you can put a point toe anomalies that are happening. And now you can have the people really focus on the anomalies and not look at a lot of pictures. They're exactly the same. So when you look at a modernization, I think it's some economists with How do we make the workforce that's in place more productive >> and find those missing cows? It's Fred McMillan. Thank you so much for coming on the Q. Thank >> you. It was a pleasure. We've >> got a lot of great mark. We got many more gas. Got Teresa Carlson. Jay Carney? >> Yeah. Yeah. General Keith Alexander, About how date is being used in the military. We got ground station connectivity. I really think this is a great opportunity for io. T wait to see how it progresses. >> Excellent. Thank you. >> Becca. Knight for John Furrier. Stay tuned to the Cube.

>> Live from Las Vegas, it's The Cube, covering Magento Imagine 2019. Brought to you by Adobe. >> Welcome to The Cube. Lisa Martin with Jeff Frick, live at The Wynn Las Vegas, for Magento Imagine 2019. This is a really buzzy event. All e-commerce innovation, tech talks, with about 3,500 folks, and we're excited to welcome to The Cube Tina Mulqueen, CEO of Kindred PR Marketing Agency as well as contribute with Forbes, Digital Trends, expert on e-commerce, I would say. Welcome to The Cube. >> Thank you so much for having me. I'm happy to be here. >> So we were talking about influencer marketing before we went live. And you have been doing, been working in that kind of before it was even a concept. We were just saying how much marketing has changed in the last few years alone, and how brands have had to to survive and be profitable, evolve with that. Give us a bit of a perspective, first on kind of Kindred PR, what you're doing, how you got involved in influencer marketing. >> Sure, so I was really fortunate to have some great mentors early in my marketing career that kind of ushered me along in the right direction and said hey, I think we should really pay attention to this whole Twitter thing and what's happening with these real, everyday people that are amassing a following on Twitter, and that's really where it started was on that platform. So I ended up on a team for CBS that did some of the influencer marketing for Vanity Fair and for their coverage of The Insider and Entertainment Tonight, and we would work with them to get event coverage to trend online. And as you mentioned, that was before, really, we knew what influencer marketing was. It wasn't really, it didn't have to a name, so to speak, at that time. And so I learned a lot from then, and we have kind of come full circle with influencer marketing, where it, I was at first working with these sort of micro influencers, as we would call them now. And then it was a lot of brands working with more of the celebrity influencers, like the Kim Kardashians of the world, and now it's gone back to brands are really interested in these micro influencers again because of the concept of authenticity, which is a big one right now, that marketers are paying attention to. >> Exactly what I was going to say. >> So how do they dance around the authenticity? It's such an interesting and knife edge, right? Because you want people to promote your products because they like them, and that's the original celebrity endorsement back in the early days, right? People actually did use the product that they endorsed. But now you get paid endorsements, and people can see through that. At the same time, it obviously has some results, or people would not continue to invest, and now it's come full circle, whereas you said because of the internet, I with some particular interest can reach a huge number of people around a really small interest set, because of the distribution of the internet. >> Right. So what's interesting is, influencer marketing, when we first really started talking about influencer marketing, we treated it as word-of-mouth marketing. And it had some incredible benefits over some more traditional kinds of marketing because it was word of mouth. And then because influencer marketing had a lot of investments, brands were investing heavily in influencer marketing, and we were dealing more with celebrity influencers, consumers became smarter as well during this time. And then they started looking at these celebrity endorsements and realizing that these are not real endorsements. And so I think that's where we're seeing this shift back to micro influencers, and people that are really using the products that these brands are touting. >> But how does a brand, how do they engage with the micro influencer? >> Actually, there's a really great case study that I always use as an example of this, and it's actually BECCA Cosmetics, which, BECCA's one of the, I think the number one, sales cosmetic line in Sephora. And they reached out, I think it was about a year ago, maybe a couple of years ago now. They reached out to an influencer because they realized that their website traffic was going up every time a certain influencer would go live on YouTube and was using their products. So BECCA reached out to this influencer that was organically using the products, and collaborated with the influencer to create a line of products of her own. And that really, I think they sold out within the first hour when they actually went live with the product line. So that's a great example of how to engage with an influencer that is organically using your brand, and making sure that you're also including their audience, in, like, the iteration of the product, because then the audience of the influencer is also invested. >> And what defines influencer versus a micro influencer? I imagine the sheer volume of followers, but there's got to be more to it than that, because there's this really cool example that you gave, what BECCA Cosmetics found was much more probably authenticity. So talk to us about not just the number drivers there, but some of the other, I mean, it's one thing to be able to blast something to 100,000 people. It's a whole other thing to actually be able to engage their followers and convert it to a transaction. >> Right. So I think that often when we hear brands talking about micro or macro influencers, they really are talking about the number of followers, but I think you bring up a really great point with respect to that level of engagement of that following and how to really tap into somebody that is engaging their following. So I think brands are going toward actual experts in their field, or actual experts in the product line in a bigger capacity now because they know that what they say is going to be more meaningful to their audience and more engaging to their audience, rather than based on number of followers alone. So there's a lot of different things that are going into play to create a better context for marketing. >> I'm curious how other metrics have evolved beyond just the transaction. So there's the followers, and then, you know, there's obviously transactions, as you said, there's website traffic. But as people, as brands are starting to realize that engagement, ongoing engagement, interaction with content is part of the relationship, separate from and a value to the actual transaction. How have their metrics changed? How are they reviewing these programs? I'm sure a lot of it at first was, "Well, we hope it works, we think it's working." But how has that matured over time? >> It definitely has matured, and there are some platforms out there that will try to quantify influencer marketing in different ways than we've seen in the past. It's gotten a lot more sophisticated. That said, marketers still have a real challenge ahead of them in terms of quantifying their efforts in a meaningful way, because it's still hard to put a number to brand sentiment. And that's a lot of what influencer marketing is. >> Right. And is it, from an investment point of view, I always think of people with a large bucket of money, right, they put a very small piece in their venture fund, which has a real low probability of a hit, but if it hits, it hits big. And when they're budgeting for the influencer program, is it kind of like that? You know, we've got this carve-out that we are not quite sure what the ROI is. We think it's important. We don't want to miss out. Versus, you know, what I'm spending on print or what I'm spending on TV, or what I'm spending on kind of traditional campaigns. How are marketers looking at that within their portfolio? >> It is a great questions, and I think that marketers know that they need to invest in influencer marketing, so we're seeing an influx of investment coming in through influencer marketing. That said, I've been in a lot of conversations with brands that are talking about, do we go the macro influencer route or do we go with the micro influencer route? And right now I think that brands are starting to realize that if you get a lot of voices or a number of voices that are sharing the same sentiment and that are able to feed off of each other with respect to the conversation and amplify each other because even if you have micro influencers with smaller following count, they're going to amplify each other's content, and that ends up in the long run, as we talked about, being more authentic. So that's where a lot of the conversations are going right now in terms of how to spend that influencer marketing budget and weighing the pros and cons of those different options. >> Well, marketing is and should be a science these days. There is so much data about all of us from everything we do every day that brands need to be able to evaluate that, leveraging platforms from Adobe Magento for example, going back to the BECCA Cosmetics and thinking well, if they evaluate these micro influencers and the lift and the traffic that they get, if they're actually using that data appropriately then that should be able to inform how they're actually carving up their investment dollars into which influencers, macro or micro, they know that is going to make the biggest impact on revenue. So it behooves marketing organizations to become scientific and actually use all this consumer data that we are all putting out through our phones, on social devices, constantly. >> Absolutely. I think it's a great point. And I hear often from clients too that they have, they've invested in these platforms that will sort of try to analyze the data, but they're not doing anything with that data. So a lot of e-commerce merchants and retailers, if you don't have a strategy on how you're going to implement that what you're learning from your consumers, then it ends up falling flat. >> What's the biggest surprise you hear from marketers today in terms of this influencer marketing? Are they confused, they're getting it, are there any, I mean you had one really good success story, are there any other, you know, kind of success stories you can share that this is a very different way to get your message into the marketplace? >> You know, one thing that I think people should do more of, that it kind of surprises me that we aren't seeing more of is using media as a channel for e-commerce merchants to have an affiliate strategy. So basically utilizing influencers in collaboration with a media channel to be able to have a new revenue stream. I think that that's something that we haven't seen very often. It's something that when I was working as the CMO for a public trading company called Grey Cloak Technologies, we worked with Sherell's, which is a company that we were acquiring at the time to consult with Marie Claire on how to incorporate influencers into their e-commerce strategy as a publisher. And that's something that I think that people could take more advantage of. >> Even just with affiliate codes or coupon codes and those types of things? They're just not really executing on it that well. >> Right, right. And I think that part of it is a technological component, like the technology isn't quite there to be able to implement, well, to be able to implement that on a wide scale. Like Marie Claire, Sherell's ended up creating the technology for them to be able to incorporate influencers into their e-commerce strategy. But I think that we're going to see more of that. >> Right, because for the influencer, that's one of many sources of revenue that they need to execute on if they're actually going to build, you know, a lifestyle business around being, you know, quote-unquote influencer. They need that affiliate revenue on top of their advertising revenue and all these other little pieces, selling t-shirts, etc. >> Right, right. And we're seeing some companies that are coming to the table to try to provide solutions. One company that I've been watching for a while is called COSIGN, and their platform basically allows influencers to integrate on the platform and link things through social media so that people can buy through a picture, on Facebook for example. So I think we're going to see more of those types of technologies as well. >> Let's talk kind of on the spirit of trends and some of the things that you are seeing. There was this big trend in the last few years of everybody wanting to be able to, we can get anything through Amazon, right? And we can get in a matter of hours. But looking at, and seeing some big box stores that did not do a good job of being able to blend physical, digital, virtual, all these storefronts. What though are you seeing in terms of companies, maybe enterprises, needing to sort of still have or offer a brick and mortar experience? Like we were talking to HP Inc. this morning, he was on stage, and this click and collect program that they launched in APEC where depending on their region, people need to be able to start and actually transact online, but actually fulfill in store. In terms of like, maybe, either reverse engineering online to brick and mortar or hybridizing the two, what are some of the trends that you're seeing that businesses really need to start paying attention to? >> Sure, so I think that omnichannel has been a buzzword for some time, and the way that marketers are looking at omnichannel now, or the way that retailers are looking at omnichannel now is a little bit different. At first, when we started talking about the concept of create this sort of seamless interplay between brick and mortar and online storefronts, it was about taking the brick and mortar experience and putting it online. And now I think marketers are getting better at realizing that those are two completely different channels, and your customer's in a different place in both of those channels. So you need to give them an experience that is relevant for the channel, and it can be totally different than what we're used to in traditional retail stores. But brick and mortar obviously does have a place. We're seeing Amazon come out with their own brick and mortar locations, and we're seeing different e-commerce startups have brick and mortar locations and be very successful with them too as an e-commerce first storefront. So there's definitely a place for brick and mortar. I think people will always have to shop in brick and mortar storefronts, although we obviously are going to get more sophisticated delivery options, and that's coming as well. But I think that it's really an interplay and it's understanding what the channels are and where your consumers are at in that space. >> And then the whole next generation of that, which we're hearing about here, like shopping inside of Instagram. So now as opposed to a destination or I'm going to some place to buy something, whether it's online or a store, now it's actually just part of experiencing the media, as you said, and oh by the way, while I'm here, that looks interesting, I'll take one of those as well. Whole different level of experience that the retailers now have to support. >> Right, absolutely. There are other technology platforms too that, like one of them is basically producing video content that you can scroll over, or let's say you were just watching a commercial on your television, or maybe it's not even a commercial. Maybe it's like real long form content, and if you scroll over a product in the image, you can purchase it out of that video. And so these things are coming as well. It's really an exciting time. But it's an exciting time to be creative as well, because you have to have some creativity behind these strategies in order to make an impression on the consumer. >> It's exciting and creepy at the same time. (Jeff laughing) I don't know if my wallet can handle that. But we'll see. But one of the things I was wondering, when you were talking about, for example, Amazon going, starting as this online mega store and now having brick and mortar stores, the acquisition of Whole Foods. I can't go in there and shop without being asked if I'm a Prime member. But what are some of the sort of foundational customer experience expectations that, because I would think personalization would be kind of a common foundation that whether I'm shopping online with whatever, I want whoever I'm buying from, especially if I have a history, I want them to know what I've bought before, maybe my average order value, to be able to kind of incentivize loyalty. But I probably want the same thing if I'm in a brick and mortar. Are you seeing some sort of key foundations that businesses, whether they do one, the other, or both, need to put in place that can span both? >> Absolutely. So I think it's a great point. I think personalization and the experience. Obviously we're hearing so much about experience in terms of e-commerce, but in brick and mortar stores in particular. But I think that the personalization piece is such an important one. But I also think that it's now getting to where we need to personalize more on the marketing for no matter what channel it is. So you need to bring that physical experience with the customer to your e-commerce efforts as well so that you can, for example, if you're going to email market to me, I want it to be relevant. I want to know that you have been paying attention to my shopping habits, and it's kind of a fine line with respect to data, but if you're going to be using my data, I want to make sure that it's useful to me and it saves me time. >> And it kind of goes back to a point Jeff and I have heard a number of times today, and that's validating me as a consumer that you understand that what I'm interested in that you have to offer, you understand it, it's important to both of us. Well Tina, I wish we had more time to keep talking with you, but we thank you so much for joining us on The Cube this afternoon and talking with us about some of the things that you're seeing, your experiences. And now I know the difference between an influencer, macro and micro, and why they can be so important to brands of any size. So thank you for your time. >> Thank you so much for having me. >> Our pleasure >> Thank you. >> For Jeff Frick, I'm Lisa Martin, you're watching us on The Cube live from Las Vegas at Magento Imagine 2019. Thanks for watching. (upbeat digital music)

>> live from Anaheim, California. It's the queue covering nutanix dot Next twenty nineteen. Brought to you by Nutanix. >> Welcome back, everyone to the cubes. Live coverage of Nutanix Stott next here in Anaheim, California. I'm your host, Rebecca Night, along with my co host, John Farrier. We're joined by Jean Kim. He is an author, researcher, entrepreneur and founder of Revolution. Thank you so much for coming back on the Cube, Gene. >> Oh, thanks so much for Becca and always great seeing you and John. >> So you are a prolific author. You've written many books, including the Phoenix Project, The Deb Ops Handbook, given new one coming out. But this is this is the latest one we have here the Dev Ops Handbook >> twenty sixteen. And then we came up with a little bit cool accelerate based on the state of Davis report. And yeah, it's been a fun ride. Just what a great space to be writing about >> Dev ops has been. I'LL see that covered going back years. Now it's mainstream, and you started to see the impact of people who have taken the devil's mentality put promise and the place we see all the you know, Web scales from Facebook, you name. But now the enterprises is now really looking at agility scenario. You've been working a lot on you Host the Devil Devil Enterprise Summit. What's that been like? I mean, it seems to be well taken longer than some of the hard core cloud guys. So what's the State of the Union, if you will, for the enterprise from a devil standpoint? >> Yeah, What a great question. I mean, I think there's no doubt that the devil's principles and practices were pioneered in the tech giant's Facebook's Amazon necklace and Google's, but I've long believed with a certain level certainty that a CZ much economic values they've created, uh, that's just the tip of the iceberg. The real value will be created when you know the largest, most complex organization, the planet adopting same principles of patterns. And when you have Ah yeah, I think I. D. C said there's eighteen million developers on the planet of which, at maximum, no half million at the tech trying and the rest are in, you know, the largest brands across every industry vertical. And if we could get those seventeen and a half million developers as productive as if there were at Facebook Amazon, that for school I'm not, generates trillions of dollars of economic value per year. And when you know what, that much, um, economically being created. I mean, we'LL have undoubtedly, you know, incredible societal improving outcomes as well. So it has been such a treat to help chronicle that journey. >> One of the things I want to ask you. Genes that doesn't impressive numbers, but also UV factor and net new developers, younger generation, re skilled workers used to be a network. I now I'm a developer. You seeing developers really at the infrastructure level now. But show like this where Nutanix is a heart was a hardware company there now a software company. So they're ato heart of Jeb ops. In terms of their target audience, they're implementing this stuff, So this is a refreshing change. So I gotta ask you when you walk into an enterprise, what is the current temperature of our I Q of Dev ops are they are their percentage. That's you know, they're some are learning. Take us through kind of the progress. >> If I would guess right? This has much as I love statistics and you know, comprehensive benchmarking. Yeah, I think we're three percent of the way there. Alright, I percent Yeah, you know, we're in the earliest stages of it, Which means the best is yet to come. I think develops is an aspiration for many on DH. No, but having to change the I think Dave is often a rebellious group rebelling against agent powerful order right now, uh, forces far beyond their control. Conservative groups protecting their turf. I think that's kind of the, uh, probably a typical situation. And so, you know, we're a long way away from Devil's being the dominant orthodoxy. >> So if that's the case, just probably some people who have adopted it had success we're seeing in these new, innovative shifts. The early adopters have massive value extraction from that. So and that's an advantage. Committed advantage. Can you give us some examples of people who did that took the rebellion that went to Dev Ops were successful and then doubled down on it? >> Yeah, I think the one that come to mind immediately are like Capital one. Yeah, they went from eighty percent outsourcing to now. Almost hundred cent Insourced. Same with target, where they're really started off as a uh ah bottom up movement and then gain the support of the highest levels of leadership. And it has been so exciting to see the story's not just told by technology leaders, but increasingly shared and being told by both the technology leader and a business counterpart were the business leader is saying, I am wholly reliant upon my technology, Pierre, to achieve all the goals, dreams and aspirations of our organization. And that's what a treat, to be able to see that kind of recognition and appreciation. >> It's an operational shift to They have to buy into changing how they operate as a company. Yes, and believe me, they're like clutching on to the old ways. And that's just the way it is. A >> wonderful phrase from the NUTANIX CEO that Loved is that way often characterized that developers as the builders, but operation infrastructure, they are builders, too. In fact, you know, developers cannot be productive if they are mired in infrastructure, right? And so, uh, you know, uh, you know, you get a peek. Productivity focus flown joy when you don't have to deal with concerns outside of the business feature and the visibility. One solved. And I know that from personal experience where the frustration you have when you just want to do one thing and you just carved out a door ten things that you just can't do because you have two. Puzzle is a puzzle. They have solved >> it. Love to get your reaction, tio some of the trends that I'm seeing because Kev Ops has been such an important movement, at least from my standpoint, because people could get lost in the what the word means at the end of the day program ability, making infrastructures code, which is the original ethos. Making the officer programmable and invisible, which is one of the themes of nutanix was the dream. That kind of is the objective, right? I mean, to make it programmable. So you don't that stand up all these services and prep and provisions Hard infrastructure stuff? >> Yeah. Yeah. In November, the Unicorn project is coming out. So it's the follow into the Phoenix project, and I'm really trying to capture how great it feels when you could be productive and all of infrastructures taken care of for you by your friends and infrastructure. Right then allows youto you know, have your best energy focusing on solving a business problem, not on how to connect a to B. And we need to expect to see in the yamma files and configuring. You know, all these things that you don't really care about, but you're forced to write, and I think that allows ah, level of productivity and joy. But also, >> uh, >> of, uh, >> is that the idea working relationship between development and infrastructure, where developers are costly thanking their infrastructure, appears for making their life easy >> way. We're joking. Rebecca and I were joking about how we use Siri ate Siri. What's the weather in Palo Alto? This should be an app for the enterprises says Hey, Cube or whatever at NUTANIX or whatever. Give me some more storage. Why isn't it happening? But that's that's that's That's kind of a joke, but it's kind of goal. Oh, increasing the right >> that's just available on demand right on. You certainly don't have to open up thirty tickets these days. Like was so typical ten years ago that that's a modern miracle. >> My question for you is why books? I mean, so here here we have were in this very fast changing technological environment and landscape. And as you said, the Dev Ops is still relatively new. There's it's not. It's a three percent really who understand it. Why use a bunch of dead tree just to get your message across? I was like writing, in fact and an ideal >> month, and I get to spend half the time writing and half the time hanging out with the best in the game, studying now that the greatest in the field. And I think even in this day and age, there's still no Maur effective and viral mechanism spread ideas and books. You know, when people someone says, Hey, I love the finished project I'd loved reading it. It says a couple things right. They probably spent eight hours reading it on. You know, that's a serious commitment. And so I think, Imagine how many impression minutes, you know it takes a purchase. Eight minutes, eight hours of someone's time. And so for things like this, I really do think that you know, the written form is still won most effective ways. Tio communicate ideas. >> Your dream job. You're writing out the best people. What did you What have you learned from the these people. >> Oh, my goodness, >> you could write a book. Yeah, >> but for twenty years, I self identified as an operations person. Even that well, I was formally trained to develop Our got my graduate degree in compiler design in nineteen ninety five. And so for twenty years, I just loved operations. This because that's where the action was. That's what saves happened. But something changed. About four years ago. I learned at programming language called Closure. It's a functional programming languages, a list so very alien to me, the hardest thing I've ever learned. I mean, I must have read and watched eighty hours of video before I wrote one line of code, but it has been the most rewarding thing. And it's just that, uh, exactly brought the joy of development and encoding back into my daily life. So So I guess I should amend my answer. I would say it's half the time writing half the time hand with the best of game and twenty percent coding just because I love to solve problems, right? Yeah, my own problems. So So I have I would thank people I get I you know, I've been able to hang out with and had the privilege to watch because, um, if it weren't for that, I think I would been happy. No, just saying that coding was a thing of the past. Right? S o for that. I'm so grateful. >> How do you use what you learn about in terms of your writing and in your coding and vice a versa. I mean, So how are they different in how are they the same? >> Uh, that's a great question. You >> know, I think >> what's really nice about coding is that it's, uh that's very formal. I mean, in fact, the most extreme. It's all mathematics, right? The books are just a pile of words that may or may not have order and structure. And so, in the worst days, I felt like with the Unicorn Project, I wrote one hundred fifty thousand words. Target work count is one hundred thousand, and I was telling friends I wrote one hundred fifty thousand words that say nothing of significance, right? What have I done The best days and that's I think that's because you have to impose upon it a structure and a point right on the best days is very much like coding. Everything has a spot, right? Uh uh, And you know what to get rid of. So, uh, yeah, I think the fact that coding has structure, I think makes it in some ways an easier for me to work >> with. And what brings you to new tenants next this week? What's the story? Which >> I gotta say I had the privilege and was delighted to take part in what they called deaf days. So if they were gathering developers to learn about educate everyone on how to use, uh, the new Tanis capabilities through AP eyes just like he said, right to help enable automation, and, uh, I just find it very rewarding and fulfilling. I just because even though I think nutanix er as a community is known for being the, uh, the innovators and the, uh so the rebellion a cz productive as you know, that technology's made them to turn into an automated platform. And I think that's another order of magnitude gain in terms of value they could create for their organization. So that was a >> tree. And they've transformed from an operations oriented box company years ago and now officially subscription based software. They're going all software. They're flipping their model upside down, too. >> And it was just a delight to see the developers who are attracted to that one day thing I would recommend to anyone who's interested in development on just being on the cutting edge of what could be done with it. For example, if you have cameras in every store is their way to automate the analysis that you compute dwell times and, you know, Q abandonment rates. I mean, it's like a crash course in modern business practices that I thought was absolutely amazing. >> Well, Jean, you do great work. I've been following you for years. I know you're very humbles. Well, but give a plug. Take a minute to explain the things you're working on. You got a great event. You run, you gotta books. What other things you got going on? Shared the audience. >> Just those two things that were just Everything is about the book right now. The Unicorn project is coming in November. Uh, and so accepts Will be available at the Devil sent five summit in London s O. That's a conference for technology leaders from large, complex organizations and over the years, we've now chronicle of over two hundred case studies by technology leaders from almost every brand across every industry vertical. And it has been such a privilege toe. See, hear the stories and to see how they're being rewarded for their achievements. I mean there being promoted on being given more responsibility. So that is, Ah, treat beyond words >> and it's a revolution. It's a shift that's definitely happening. You're in the bin and doing it for years, and we're documenting it so and you are a CZ. Well, >> I'm looking forward to see you there. >> I just have one final question and this is about something you were saying about how Nutanix is the insurgent and the rebel the rebel in office. How does it How do you recommend it? As a researcher, as an entrepreneur yourself and as someone who's really in this mindset, how do you recommend it? Stay feisty and scrappy and with that mentality at it, especially as it grows and becomes more and more of a behemoth itself? >> Um, there was some statements made about, like how, ten years ago, virtual ization was the one key certification that was guaranteed. You relevant stuff forever in the future. And, yeah, I think there's some basis to say that, you know, that alone is not enough to guarantee lifetime employment. And I think the big lesson is you know, we all have to be continual learners and, you know, every year that goes by, you know, they're Mohr miracles being >> ah ah, >> being created for us to be able to use to solve problems. And if that doesn't think the lesson is if we're not, uh, always focused on being a continual Lerner, Yeah, there's great joy that comes with it and a great peril, You know, if we choose to forego it. >> Well, that's a great note to end. Thank you so much for coming back on the Cube. Gene. >> Thank you so much. And not great CD. Both. Thanks. >> I'm Rebecca Knight for John Furrier. We will have much more from dot next, just after this