>> from Santa Clara in the heart of Silicon Valley. It's the Q covering the Churchills 2019 brought to you by Silicon Angle Media. >> Hey, welcome back, everybody. Jefe Rick here with the Cube. We're in Santa Clara, California At the Churchills. It's the ninth annual kind of awards banquet at the Church O Club. It's on, and the theme this year is all about leadership. And we're excited to have not one of the winners, but one of the newest board members of the church, Oh, club. And someone is going to be interviewing some of the winners at a very many time. Cuba LEM Ray Wong, You know, from Constellation Research of founder, chief analyst >> and also >> a new board member for the Churchill Club Brigade, is >> also being back here. I love this event. There's one my favorite ones. You get to see all the cool interviews, >> right? So you're interviewing Grandstand from Pallet on for the life changer award. >> Yeah, so this is really incredible. I mean, this company has pretty much converge right. We're talking, It's media, It's sports, It's fitness. It's like social at the same time. And it's completely changed. So many people they've got more writers than soul cycle. Can you believe that? >> Yeah. I like to ride my bike outside, so I'm just not part of this whole thing. But I guess I guess on those bikes you can write anywhere >> you can write anywhere, anywhere with anyone. But it's not that. It's the classes, right? You basically hop on. You see the classes. People are actually pumping you up there. Okay, Go, go, go. You can see all the other riders are in the space. It's kind >> of >> addictive. Let's let's shift gears. Talk about leadership more generally, because things were a little rough right here in the Valley right now. And people are taking some hits and black eyes. You talk to a lot of leaders. She go to a tonic, shows you got more shows. A. We go to talk to a lot of CEOs when you kind of take a step back about what makes a good leader, what doesn't make a good leader? What are some of the things that jump into your head? >> You know, we really think about a dynamic leadership model. It's something conceit on my Twitter handle. It's basically the fact that you got a balance. All these different traits. Leaders have to perform in different ways in different situation. Something like Oh, wow, that's a general. They've done a great job commanding leadership. Other times we had individuals, a wonderful, empathetic leader, right? There's a balance between those types of traits that have to happen, and they curve like seven different dimensions and each of these dimensions. It's like sometimes you're gonna have to be more empathetic. Sometimes you got to be more realistic. Sometimes you're going to be harder. And I think right now we have this challenge because there's a certain style that's being imposed on all the leaders that might not be correct >> theater thing. The hypothesis for you to think about is, you know, when a lot of these people start the Silicon Valley companies the classic. It's not like they went to P and G and work their way up through the ranks. You know, they started a company, it was cool. And suddenly boom. You know, they get hundreds of millions of dollars, the I po and now you've got platforms that are impacting geopolitical things all over the world. They didn't necessarily sign up for that. That's not necessarily what they wanted to do, and they might not be qualified. So, you know, Is it? Is it fair to expect the leader of a tech company that just built some cool app that suddenly grew into, ah, ubiquitous platform over the world that many, many types of people are using for good and bad to suddenly be responsible? That's really interesting situation for these people. >> Well, that's what we talked about the need for responsive and responsible leadership. Those are two different types of traits. Look, the founding individual might not be the right person to do that, but they can surround themselves with team members that can do that. That could make sure that they're being responsive or responsible, depending on what's required for each of those traits. You know, great examples like that Black Mirror episode where you see the guru of, like, some slasher meet a guy. Some guys like Colin is like, you know, he wants to make sure that you know someone's paying attention to him. Well, the thing is like a lot of times, at least folks are surrounded by people that don't have that empathetic You might not have had what a founder is looking at, or it could be the flip side. The founder might not be empathetic. They're just gung ho, right, ready to build out the next set of features and capabilities that they wanted to d'oh! And they need that empathy that's around there. So I think we're going to start to see that mix and blend. But it's hard, right? I mean, going through a start up as a CEO and founder is very, very different than coming in through the corporate ranks. There's a >> very good running a company, you know. It's funny again. You go to a lot of shows. We get a lot of shows, a lot of key, knows a lot of CEO keynotes, and it's just interesting. Some people just seem to have that It factor one that jumps off the top is Dobie. You know, some people just seemed >> like the have it >> where they can get people to follow, and it's it's really weird. We just said John W. Thompson, on talking about Sathya changing the culture at Microsoft, with hundreds and hundreds of thousands of employees distributed all over the world. What a creative and amazing job to be able to turn that ship. >> Oh, it is. I mean, I can turn on the charm and just, like, get your view Lee excited about something just like that, right? And it's also about making sure you bring in the input and make people feel that they're inclusive. But you gotta make decisions at some point, too. Sometimes you have to make the tough choices. You cut out products, you cut out certain types of policies, or sometimes you gotta be much more responsive to customers. Right? Might look like you're eating crow. But you know what? At the inn today, cos they're really built around customers or state Kohler's stay close air bigger today than just shareholders. >> Right. Last question. Churchill Club. How'd you get involved? What makes you excited to jump on board? >> You know, this is like an institution for the valley, right? This is you know, if you think about like the top interviews, right? If you think about the top conversations, the interesting moments in the Valley, they've all happened here. And it's really about making sure that you know, the people that I know the people that you know there's an opportunity to re create that for the next set of generations. I remember coming here when it's like I go back, I think give Hey, just I don't hear anybody in 96 right? And just thinking like, Hey, what were the cool activities? What were the interesting conversations and the church? The club was definitely one of those, and it's time to give back. >> Very good. All right, well, congrats on that on that new assignment. And good luck with the interview tonight. Hey, thanks a lot. All right. He's Ray. I'm Jeff. You wanted the Cube with that? Churchill's in Santa Clara, California. Thanks for watching. We'll see you next time.

>> live from Las Vegas. It's the Cube covering magenta. Imagine twenty nineteen. Brought to You by Adobe. >> Hi, Welcome back to the Cube. Lisa Martin with Jeff Rick at Imagine twenty nineteen at the Wind, Los Vegas Talking all about e commerce, innovation and technology. Consumer changes. All that good stuff. Joining us next is Adam Justice, the director of product marketing for the Adobe Experience about Adam. Welcome to the Cube. >> Thank you for having me. Thank you. >> This is a really high energy event. >> It is >> all days palpable, but I think it might be partly because there's a lot of orange here. It's a pretty energizing color. People have had very interesting entrances and exits on stage, coming from above and below. We've heard a lot of great testimonials from partners, customers, Dobie, folks, the gentle folks. Customer experience is critical to any product. Any service retailer, big or small. So true. Talk to us about you've been with Adobe for a long time. Talk to us about were perspective. The essentials Really good customer experience. Management? >> Absolutely. Thank you. Thanks for the question. It's great to be here, so and don't >> be. We've really >> evolved. I think as sort of the needs and rolls of our customers have. And I think the primary motivator for their evolution has been the customer customer itself. And whereas it used to be enough for us to think about, we're going to provide winning product or a service. All of us can agree, and it's easy for us to, and it's easy for us to agree now because we're all a focus group of one. >> We know what >> we like. We like an experience that actually feels like it's worth having. It's not enough to just put a product or a service out there. It needs to feel like something that actually not only feels natural, but it feels additive to our lives in some way. And so what was once sort of ah, relatively sir straight forward product development process or promotional process now is very much about how we addressing the needs of the consumer in a way that it is holistic, that respects the channels, that they want to interact with our brand on that respects the devices through which they want to either consumer product or research. Our product so it will be, is really trying to sort >> of >> understand the dynamics of the market today and bring solutions to the customers who now have this broader sort of stewardship. And I would say the things that we're seeing that our core to that our first, you're not going to deliver a meaningful experience to a customer unless you understand that customer and understanding that customer largely now comes down to data and a lot of fix will feel like, Well, that certainly seems logical that were awash in data. How do we actually get to the point where the data is telling us the story so we can leverage that information than tell a brand story till some kind of present a compelling experience? And then you add to that the dynamics, obviously right now about and entirely justifiable concerns about my privacy and the regulations there. Adobes going directly at that. With it, it'LL be experienced platform in order to effectively coalesce a meaningful point of view or sort of representation of off the customer in a way that respects their privacy. That un experienced steward can then look at that and say, Not only do I understand who this person is, but I have context and an understanding of what it is they're looking for. What is their intent? What is the context of this interaction now? So I can present a meaningful experience that obviously gets you part of the way. And but then knowing is only half the battle, right? Maybe not even half. Then you actually have to kind of rally around. Well, what, uh, what tools and content do we have at our disposal to ultimately present a compelling experience? You know what it will be? We like to say that emotion is the currency of experience. And if you're not actually leveraging meaningful content and presenting it in context and you're not going to evoke an emotion that is worth evoking, so definitely have the data piece than the content piece. But I would also add, and you've probably had other people sitting in this seat talking about how the complexity of all that has certainly exceeded now the capacity of at least my brain to manage in a singular sort of engagement with a customer, let alone at scale millions of times a day. So the role of artificial intelligence and machine learning now is so corps I would think that it's absolutely kind of. It's sort of the gearbox that's that's turning at the center of the data on one hand, the content and elements, the assets, the offer's on the other that allows for ultimately the coalescing of those things and then the delivery of an experience worth having. So that may have been like a two dollar answer Teo Two Cent question. But really, I feel like that's sort of the component pieces that we're seeing at play and sort of adobes motivation. And going into that space that came out where we're >> to Dhobi sounded a couple weeks ago. I can't keep track of things. Couple weeks go on Guy found it really interesting, especially with adobes roots really in the content generation side, right, all the way back to the creatives and the creators of that great content. And now to be a Liza sophistication of the tools to a B tests. I think best buy was on stage and they did four million or forty million customized email. So now you know, take this great creative A be tested to the degree again using the data and the contacts and the in the knowledge of what those customers are all about. And now it seems like the magenta piece is kind of the icing on the cake. Teo actually have the ability to get the transaction. Associate it with all this other process. Teo, bring the cash register, if you will. >> You're absolutely right. You're absolutely right. Adobe. When we when we executed sort of what we announced our intent to to acquire, we were talking about How does it'LL be? Facilitator? Help every experience become shop a ble and every moment personal And really that was That was a claim we couldn't make without without the magenta piece. So it is absolutely, um it's a hand in glove relationship. And now, especially as we've all evolved as consumers, I mean to imagine that we would be subscribing to socks or that we could one click purchase just about anything >> you need, the >> technology that can kind of keep pace with the expectations. And that's what it's all about because so many of those experiences that Adobe is intent on enabling our customers to present s >> so many of them culminate in a transaction >> of some sort. So the magenta is absolutely not only the icing on the cake, which I think is that it's a great metaphor, but it's also so integral right now, it's becoming like a fundamental or elemental part of what >> we're trying to accomplish, right. >> So delivering this comprehensive customer experience, managing our analytics, advertising, marketing, commerce the one thing that when you were kind of describing the core components of customer experience management again thinking is time. Because as consumers, we have so much choice. And if we meet friction at any point along the way, we're gonna churn it. We're gonna find somebody else who's gonna be able to deliver this product or service right. And unless in a frictionless way. So when you were talking about a I, for example, I was thinking comment on how that Khun B. Leverage to be able to facilitate that Justin Time shop, a ble experience that converts to a sale that is able to do so in a way that's personable, personalized to the customer experience and taking that inside to go. Right now, there's an action that Lisa just took. We've gotta offer this right now, >> right? Well, you know, that's one of things that I absolutely love about customer experience management. Sieck Sam Neill here issues the acronym. In >> a way, I >> just I kind of loved the absurdity of it, right. I mean, when you think of the scale to say something like, we're going to make every experience, shop a bowl and every moment personal, it's just, uh it's scope of that. And to imagine that that's possible is almost absurd. But when you introduce the advancements that we're seeing in artificial intelligence and machine learning now, it's literally going from the absurd of from the realm of science fiction into very real. It's and that's where What what adobes looking at, like, How can we literally take some sort of statement like we're going to personalize experiences at every across the customer journey? We're going to do it at scale and in real time you think you brought up the component of of real time and really, unless you're considering how we're going to meet the needs of the customer in the moment that they're expressing that need, then it's really moved. So it and it is absolutely artificial intelligence and machine learning that we're seeing sort of expressed now across the Adobe Experience cloud that are making that happen in in multiple ways. One of the ways would be simply by shortening that span between sort of the late genius that marketers are walking around in their heads and actual execution. So how can we kind of take the work some of the friction out of the work flows that allow them to translate their ideas in tow offers? And another place would be, How do we shorten the space between a signal that we get saying behavioral data that we see show up either in a nap or on a on a website, and then turn through all of the possibilities of what we could present? Apply algorithms to kind of determine what is the next best offer next best experience, and then present that >> in a way that actually >> feels, if not really time pretty close to it? And that would not be possible without without artificial intelligence at Adobe, our product in that space that we references Adobe Sensei's So you'LL hear us talk about Adobe Sense, say, and that's it's kind of the the umbrella that stretches around the different elements that I was talking about so >> interesting how just have the expectation game has changed and actually now being enabled by the technology under the covers because they used to be right. We made decisions based on a sampling of the data after the fact. Right now, the expectation is, I want to make a decision based on all the data or is close to all those I can get in near real time, real time, defined as enough time to do something about it, which is a completely different way to attack that problem and really change the expectation Gay. But that is the expectation game now from customers who are hoping that thing shows up. That's supposed to show up because it's really what I'm interested in now. And can't you figure that out based on all my activity? That's right. >> In fact, I was I was just having conversations with my children, and it kind of blows my mind there. They literally wonder why, when we order something on Amazon, it's not there, like within an hour to didn't Didn't we just buy that? And interestingly, in some in some markets now you're almost in a point where that's actually reality and So the fact that we've witnessed in such a short time frame this this kind of realization in this new reality, it is absolutely It's absolutely fascinating to observe it. We can only kind of blame and congratulate ourselves. Right is consumers for pushing these expectations, But now brands are doing everything they can to come Teo to keep up with. But I think one of the magical things that we're >> still we're still surprised and delighted on a regular >> basis. And that's one of the things that I love about Adobe and our ability to sort of Teo. Activate the things that that marketers and people who are responsible for customer spirit experience know that they want to dio. We're giving them tools now where it's actually not only a reality to respond in these incredibly short time frames, >> but do it in a way that could be >> super creative and and breakthrough or differentiate, which is a It's a It's a meaningful requirement for brands today to be able to do all of that stuff, but do it in a way that >> is unlike their peers, exactly like we were talking about before, when you have so much choices a consumer, especially for certain types of products that are commodities. If it's not in a way that's differentiated and unique, I'm going to go somewhere else. Where I could find that experience really kind of connects with me on whatever level, whatever the product of services be able to create that creative, unique experience. And we were talking with Jason about what was announced this morning with Adobe Sales Channel on the Adobe branded storefront and being able to give merchants even within Sorry, not Adobe Alice on been talking for hours, giving them the ability, say, within an Amazon marketplace to be elevator brand a little bit, make it a little bit more unique. So they had a little bit of an edge and maybe expressed some brand creativity within that platform. >> Right? I really do appreciate that element of of of what we're doing, having come from kind of an advertising background myself, where you know that you're the mental band with you get with anyone is so limited, and the opportunity to differentiate is you have to grab it when it presents itself. And so, in order to weigh risk to becomes like overly scientific about this indefinitely. There's there's so much science involved with it now. But we can't forget the art. We can't forget the opportunity to literally tio take that those even those minor elements. And sometimes it's the signals that we get that say someone is prepared, are interested in this type of experience. But then how do we make that experience not feel surgical, but rather actually impressive and emotionally even on? So that's one of things that I love about Adobe. We really do try and embrace push forward on the science aspect. But respect the fact that a lot of brand building and a lot of meaningful experiences that we have are absolutely also rooted in the art. So >> that's a great point. It's really helping customers kind of fine tune and dialled the art with the science. Your park marketing guy. What may be a favorite customer example that shows a customer that's really been able to leverage the data, the creativity to deliver differentiated brand millionaire, their customers, anything come to mind in particular? >> Well, certainly there's, you know, there's there's so many I I feel like for me, the operative when I really feel impacted by a brand. Sometimes it's when I break out of sort of the mundane or I get to go, wanna get I get to go on vacation with my family and I feel like, interestingly just going to AA remote locale. Sometimes it can either be magical or can be like, Ah, horror show, right? But the way brands like Marriott Starwood married Bon voy. Now the way that they're there, they're embracing the opportunity to sort of bring technology in a way that that feels very additives but almost transparent to where now you're actually you, Khun, Ifyou're based on your loyalty program and you have the right app on your phone, you can walk straight to the door and unlock the room. I mean, that's that's huge. And it takes something that could've like that might have been one of the bigger friction points, like standing in a line to check in, >> and it just makes it fluid. It makes it feel >> like, you know, this is the type of experience that I want tohave, but I'm just getting things done and things feel good and the opportunity for a brand to go in and sort of think about Where are those points where I might be introducing friction rather than feel good and being able to remove those and have technology do it in a transparent way? I think is really it's really impressive. >> It could be absolutely transformational. Absolutely for sure. It's such a good >> example of just kind of twisting the lens, you know, the check in process. Who would ever think we're not going to change the check in process? It's a check in process, but for some would actually you'LL Wait a minute, That is, that is, that is of their whole experience of their time with us. You're family for a couple three, four days. You know, that is a major for friction point. You're tired. Just got in from the airport, you know, the kids were hungry. You just want to drop your bags and then the stand in line. So So they used technology to redefine that little piece of that whole week that you're spending that property is really creative. Before you even get to the technology enablement to make it so >> or or take, for example, one of the most painful things that can happen and travel when you're on a flight that's delayed or cancelled. And then not only are you dealing then with just kind of the emotional duress of of having to re calculate everything, but then >> you have to stand in line forever. But now you >> can pull out your app and at your fingertips you have potential. You have the opportunity to be recognized as I'm this passenger. I have this sort of status. Here are our alternatives and being able to sort of take control or engage in that way that that that that leverages technology to again sort of remove friction and add solution. I >> just think >> we're really at the tip of the iceberg in the way that we're going to see this type of technology infusing into things that we feel are more pure experience than just marketing in campaigns. >> Exciting, exciting times. Adam, thank you so much for joining me on the Cuban sound implosion. Look forward to hearing lots of great things to come and really helping to drive his experiences with the art and the science. Indeed. Thank you for your time. >> Thank you. Thanks >> for Jeff. Rick. I'm Lisa Martin. Coming to you live from Imagine twenty nineteen at the Wynn Las Vegas. Thanks for watching

>> Live from Las Vegas. It's the queue covering Adobe Summit twenty nineteen brought to you by Adobe. >> Everyone. Welcome back to the cubes. Live coverage. Adobe summat twenty nineteen here for two days. I'm John for a jefe. Rick. Our next guest is Mark Lenhard. SVP of Growth. Part of the big news is the adobe commerce cloud mark for me with magenta Now Adobe, Great to see you. Thanks for coming on. Thanks for having me. It's real pleasure to be here. So very impressive. Adobe with there the creative products at their end user applications Really great stuff. People know it. It's a cloud service. The transformations happened. But what's really happening to is this platform continues to get billed. You guys with Magenta, one of the big pieces of the puzzle Marquette O's got. They got a big piece over there. You guys are a big part of commerce Cloud big news here. What's the Commerce cloud about? You guys announced the hear of the show. When is going to be available? What's the features? What's the dude? So give us the overview. No, >> great And again, Thanks for having me. It's really been It's been a wild year with the Magenta acquisition coming in really folding into a suite of products on the experience side that really are designed to really help companies transform themselves right and really own the entire customer experience all the way from Discovery through to Buy to through Renew. >As we saw this morning.  And Commerce really fits in there nicely in the Buy section and what was announced today is with Adobe Commerce. Cloud is the opportunity which available now for for our larger merchants and enterprises to get the core magenta platform, which are our customers know in love. But get that in a way that's managed by adobe eyes more fully integrated into the other products and services. So you can deliver that full customer on tow n journey on which hand features which will will happen over time, particularly as we get two more data driven data driven insights and over time sense A and air power tools. >> You know, I love looking at slides because you can tell a lot by a slide right when the lame out these chinos kind of architecture slides. But I think it's interesting about the adobe experience. Cloud is, it lays out nicely because you have cloud modules. If you will are building blocks, you got the add cloud, the analytics cloud, the market cloud and the commerce cloud. Then you got platform underneath, enabling. That's a lot of nice decouple but cohesive elements to it. Which really is a testament to that kind of how they're laying out that experience, cloud and experience. What is the commerce clouds roll in that? Because you guys have to be highly cohesive to do the kind of levels of commerce that's demanded and B to B. Now it's changing them. We'LL direct a consumer business model, so it's a consumer like marketing function in a B t B context. How is that changing? What magenta wass and what's it turning into as commerce cloud specifically? Well, >> you know, a lot of it is just really leveraging a lot of the features of functionality that Magenta had really just fit in really, really nicely into that, that user journey, right? And so where magenta is really slotting in nicely is in that by section, right? If you've got discovery by to renew by all the way to through her new magenta and the corps platform, there really helps deliver that so that our customs, whether there be to be or or B to C or they're trying to go direct to consumer. They're able to develop that content, that rich content market to those customers, drive them Teo to magenta, enable them to transact and then actually renew induced. You know, everything from diddle products to consumers for two physical goods. >> It's interesting you look at the slides to it. It feels like an operating environment, right? Because you have cloud you guys air on cloud. There's a lot of touch points with other pieces of the system means an operating system basically almost not technically, but a platform. You could put the platform, you're gonna talk the things so data I could imagine is critical. If you want to do that journey and you're a big part of the by piece, you've got to talk to others. Other pieces of the platform. How important is the data architecture? Can you explain how you guys look at that? Because now you come into the adobe >> fold, >> their data centric data super important. We heard that in the keynote. What's the role of data and all this, and how do you see >> that? So it's it's absolutely critical. Azi mentioned on being able to harmonize that across the platform and be able to have all of those pieces talk to each other so that you can get everything from behavioral data front. I know what you're doing on a website. I know what you're doing on instagram other platforms two I know whatyou're transacting. I know what you're buying two. I know what you're renewing on and what you're coming back to be able to pull that all together and not just pull it together in a data cluster. But to be able to actually take those insights and are sorry, take that data and develop insights out of it and then, most importantly, take action on. So one of the announcements we made really was around analytics. And as we pull that into adobe Commerce Cloud enabling our adobe analytics to have some dashboards that roll out, you know, we know we commerce really well. Whether it be to be or be to see, we know what those customers those merchants need to look at, be able to spin up those dashboards right away, so they can not only gather all the data but start seeing the insights immediately so they could take action. >> But what I thought was kind of interesting is is everyone used to think that the transaction was the goal, right? It's all feeding the funnels, all feed to try to get that transaction. What we heard today was so important that a transaction is just one piece of ah, of a much broader experience. Right is the word, but really oven engagement and an ongoing relationship with that individual, whether it be a company or a single person. So I'm interested from your point of view. You guys were all about The transaction is funny. It's weird. It didn't happen earlier. Job is all about, you know, the creative in the marketing and getting it up to that point of transaction. But it's really you guys just want to get in kind of a virtuous cycle where it continues that multiple transactions and multiple experiences that support each other as being really stand alone. >> No, that's I think I agree with that. I mean transactions obviously really important >> to our customers that definitely wanted and that it's necessary. I can't remember the word they used in the keynote, but it's it's definitely important But it's not the animal you know, kind >> of. It's part of the entire experience, right? So when customers are buying today, they're buying experiences. And those experiences include the actual purchase they're making right, the product digital or physical that they're making. But it includes all the way up to that to that experience, all the content they see before then the experience, how they experience the brand before, then on. Then you know, likewise after the transaction, right? How? How? How does the brand follow up and interact with the customer afterwards? Most of our merchants, all of our merch, all of our brands were looking, have lifelong relationships with customers. And so that entire and and experience is >> important. Mark Talk about the community. Expect we covered your show, Magenta. Before the acquisition last year, the key was there. We were. I was very impressed. I had no idea that depth the community that you had in that company when you guys came over. What was the feedback? What's the result? What's the plan when you share some update impact of the community and the role of the community for the commerce cloud? >> Absolutely. I mean the community for us is is near and dear. I mean, it is It is the core of who magenta is and wass on is transferred over now to Adobe. You probably heard this morning shots and you're talking about how important as soon as he got out on stage. How important community wass magenta community. But the broader now adobe community. We've got about three hundred seventy five thousand community members. These include developers, partners that are really court of the functionality. About fifty percent of our code is developed by by the community and developers in the community. That's omit that code back to us on DH. They're the life blood of how we grow and support the business going for >> a fifth between Adobe Magenta cause you mentioned that that might be kind of a nuanced point. You were very community. Lot of open source got a co creation on the product side adobes a creative, absolute density time. But the fit between your culture at Magenta and the Bilby culture and where they are today and where they're going >> now there's that absolutely some overlap in our community and in a lot of our partners are out helping our merchants create content right, create that brand experience. And they leverage the creative side right in the products in the suite of services that the creative side of the House provides. And then that feeds in directly into into driving awareness and marketing and sales. So a lot of overlap. Their >> growth question for you are kind of more of an operational question, you know, in any major shifts. Certainly, Cloud. We've seen that it's here. Been for a long time. But as you start to see, new APS and new kinds of business models emerge that are continue to transform operationalize ng new things is very difficult for an enterprise, our business and sometimes culture. Sometimes it's tech, tech, um, something just don't know what the new environments like tools and technology. So you know, getting something operationalized that's a game changer his heart. How do you look at that? How do you guys approached that market on the go to market on how you guys do with the marketing mix? What some of the things that you do take something that's new and new capability and operationalized for a customer? Yeah, there's a couple >> things. One is the culture which you developed, right? So the people and really working Teo to train and developed a culture and hire the right talent, that is is, quite frankly, just open to change, right? You've got to be agile because I could come in here and tell you five things you've got to do today. Tomorrow will be totally different, right? And so you've got to be You've got to be agile. Build that build that culture of agility. Thie. Other thing I'd say is, you know, find partners who will help you simplify the problem, right? It's very easy to create a lot of complexity when you've got change. But, you know, Chantal did a great job this morning, kind of showing the dashboards that we use internally on. That was through a lot of work and a lot of process to get that. But way had to simplify it down into what are the key metrics that you really need to watch on? I'd say that's the third thing is, you've gotta follow data. You've got to be data driven and develop insights out of that data because things are too fat moving too quickly to have years to develop a gut reaction to it. Right, You've got it. You've got to see the date and you've got to see it when it happens in real time >> and moving fast cuts good. But you apply that to data as well. So that's right. This is what we've got the right >> platform. And we were trying to develop very real time relevant rich platform that you could get that data out in a way that's digestible so you could take action. >> How does a company take advantage of the data that they have? What some approaches that you guys see is low hanging fruit use cases, something overwhelmed with data. Either Number day. We heard from your customer at the Dollar Shave Club talking about There's so many dates, so many data points coming in from multiple directions and going out multiple directions to on the channel that I'm gonna call it. >> How do you get >> a hottie? How'd you get your hands on that data? It's overwhelming. What's what's, um approached? People could take >> eso couple things there. One is, you know, decide before we even start looking at data. What do you think is important, right? So really simplified, clarified down what? What you need to be tracking. And then it's very easy to have twenty different systems that you bring in all separately and try to stitch them together. It's more important. One of things you tried to do with Dobie Commerce Cloud is bring together something that's already kind of pre pre pre integrated together to make it easier to kind of get up and running and get going. Because it is it is very difficult. Teo, pull all that together unless you've got you've got a framework of things working together and then having the dashboards rebuilt. So you, Khun, you can get up and running and then over time you can tweak it and customize it. But But getting those core inside >> we're talking on came before we started about operational versus our operational data verses trying to boil the ocean over. And that's it. That's the best practices are distracted or approach, you see? >> Yeah, Wait, I called a little bit of more operationally I, which is so many different use cases for for making data driven decisions on things that are really top of mind for merchants. Today. We hear a lot about one on one personalization, which you know super important. Particularly you move from being our computer based e commerce to mobile to voice right. Getting that. Getting that personalization right is critical, but there's a lot of things on the back end to that can happen, right? How do you tag pictures? How do tag merchandise? How do you really streamline the filming process? So you're getting the product from the right place at the right person as quickly and cheaply a sponsor. >> One of the questions. One of the comments on the Keen I thought was great from engineering talk part talk track was open day to open a P. I's very critical. We're big believers of that. But as customers or challenged with first party data, they're relying on these platforms like Facebook instagram of the things that are not actually being more open. The stricter access to the data Twitter's all got days out. They get that data hard to get linked in date. It's hard to get Facebook data. Um, how how do you look at those those silos? How should customers be thinking about their data strategy, knowing that some of it might only be able to get through scraping or other techniques. It's can't maybe reliable. So how do you guys look at that? What's, uh, what's the approach that they have more first partied on their site? Or is it there is a methodology or mechanism that they could deploy >> eso no silver, no silver bullet. But I think first and foremost always have to keep the customer first. Right, And so trust and transparency is of the utmost importance on. So it's important and we do this. And everything we built today is to be able to build that trust and transparency, both with our own direct customers, the merchants we may have. But also it's equally important that trust, though, that we're building for that merchant with those with those end customers that that that has to be paramount to everything else. So you know, when in doubt, err on the side of creating real deep trust and transparency with >> customs. Also, talk about the culture and adobe you're now part of the company from Magenta is a good culture. They're good fit, as you mentioned absolutely for the folks watching here and seeing the keynote, the company's transformed and continues to transform with cloud with data on the right way. From our our estimation for the folks that might not be comfortable or not. Might not know Adobe. I should say, What is it about? What's it, what's going on at a Toby? What's what's the magic here? There's a top story >> there. There is, There's a lot. There's there's a lot going on and, you know, the integration with gentle of the last guest. Nine months now, when went by Fast has been It's been phenomenal, I think is, you said not only has there been a strategic fit between the product's set on DH, what were what adobes trying do overall, but a cultural fit is well. They're really dedicated to creating a new environment where people can thrive on being respectful of individuals and really driving in helping transform the world. And so when you've got a mission of really, how do you help digitally transform, whether it be two C or B to B B to be customers? It's amazing. There's just a lot a lot going on. >> Final question. What's your plans for this year? What's your goals? Grow the commerce piece get a chip didn't get available. What's the Your objectives, >> you know, continue to scale up a platform which is just phenomenal. The only one in the industry that really delivers great B to C and B to B experience is on really scale that up and helped deliver, particularly for our larger midmarket enterprise customers help them deliver on the promise that is, that is, that is the digital age >> and for customers. What should they be thinking about? Now? >> You know, it goes back to How do you really develop that? That customer journey that built a brand write The most important thing is your brand and what you're doing there. And how do you customers have? Higher in the end, user customers have higher and higher expectations these days. And how do you really follow them through? The entire customer joined in >> the Holy Grail that we've been chasing for a long time. Now we get some visibility. Yeah, absolutely. It's really coming. Markman hard here on the Q. Thanks for coming on and sharing your insights. Appreciate it. Thank you. Coverage here. I'm John with Jeff with Mark. Stay with us for more after this short break.

(upbeat music) >> Hello, everyone. Welcome to theCUBE Studios here in Palo Alto. We're here for our next segment, The future of networking. And we're going to experience the future of networking through a demo of SD-WAN in action with Riverbed. I'm here with Josh Dobie, the Vice President of Product Marketing, and Vivek Ganti, Senior Technical Marketing Engineer. We're going to give a demo of SteelConnect in action. Guys, thanks for joining me on this segment. Let's get into it. What are we going to show here? Showing SD-WAN in action. This is experiencing the future of networking. >> Thanks, John. So what's exciting about this next wave of networking is just how much you can do with minimal effort in a short amount of time. So in this segment, we're actually going to show typical transformation of a company that's going from a traditional 100% on-premises world. Into something that's going to be going into the cloud. And so we're going to kind of basically go in time lapse fashion through those phases that a company will go to to bring the internet closer to their business. >> Okay, Vivek, you're going to show a demo. Set up the demo, what is the state? It's a real demo? Is it a canned demo? What's going on under the hood? Tell us through what's going to happen. >> It's an absolutely real demo. Everything you'll see in today's demo is going to be the real appliances. The links you'll see are going to be real. The traffic is going to be real. And it's going to be a fund demo. >> Well, the future networking and experiencing it is going to be exciting. Let's get through the demo. I'll just say as someone who's looking at all the complexity out there, people want to be agile, just so much complexity with IoT and AI, and all this network connections. People want simplicity. So you need to show simplicity and ease of use and value. I'm all interested. >> That's exactly it. Step one is we have to get out of the world of managing boxes. And we have to get into a software-defined world that's based on policy. So one of the first things that a company needs to do to start realizing these benefits of efficiency is to get away from the provisioning work that's involved in bringing up a new site. So that's the first thing that Vivek's going to show right now. >> John: Jump into it. Show us the demo. >> Vivek: Absolutely, so what you're looking at right now is the web console of SteelConnect Manager. This is Riverbed's SD-WAN solution. You're looking at a bunch of sites, a file company called Global Retail, which is spread all over the world. What I'm going to do now is bring up a new site, really zero touch provisioning, in Dallas, sitting here in Palo Alto. So let's get started. I'm going to jump right into Network Design and look at sites. I'll click here on Add Sites, and really just enter a few physical location details for my site in Dallas. And the moment I click here on Submit, not only is a pointer being created on the map for me, but there's a lot of automation and orchestration happening in the backend. What I mean by that is that there's a default uplink created for my Dallas site. And there's also a VLAN created for my site in Dallas. Of course, I can go and add more uplinks and VLANs for my site. But then a lot of this heavy lifting in terms of creating days is automatically done for me by SteelConnect. But right now it's just a pointer on the map, it's not a real site, we don't have an appliance. But that's the beauty of it, John. What SteelConnect let's me do is it gives me the flexibility and the freedom to deploy my entire site from ground up, my entire network from ground up, before I deploy the first piece of hardware. The way I'm able to do that is with this concept called shadow appliance, which is really a cardboard cutout of what will be once I have the hardware appliance. So I'm going to click here on Add Appliances. I'm going to say Create Shadow Appliance-- >> So shadow appliance, the customer knows the appliance. It might have the serial number. >> Yeah. >> But it's not connected, it's not even there yet. >> No, it's not even there yet. >> They're doing all the heavy lifting preparing for the drop in. >> Yeah, think of it as just designing it or drawing it on a white paper, except you get to see what your network's going to look like before you deploy anything. So I'm going to drop, let's say, and SDI-130 gateway, add my site in Dallas, which I just created. And click here on Submit. And that's the beauty of this, that now with this Shadow Appliance, I can click on this and really configure everything right down to the very port level. And once I do have the hardware, which I ship to someone and have someone plug it in. >> So now you configure, now the appliance could ship there. It could be anybody, it could be a non-employee, just says instruction, plug it in, and put this ethernet cable in. >> I'm sitting here in Palo Alto, I'm entering my appliance serial number. Click here on Submit. And now that the appliance is connected to the internet, it knows to contact Core Services in the cloud, download its configuration, it knows what organization it belongs to. And it comes online in a matter of seconds, really. You'll see that it's already online as I was talking to you. >> John: Let's just look at that, hold on, Dallas right there. >> Vivek: Yeah. >> John: Online, okay. >> Vivek: And when it says Pending, it means that it's actually downloading its current configuration. It's going to be up-to-date in less than a minute. And once it does that, when I look at the dashboard, this check mark will be green and it's going to start forming all its Ipsec VPN tunnels. >> It just turned green. >> Vivek: There you go. It's going to now start forming all those IPsec VPN tunnels to all my other existing sites automatically for me so that I don't have to do any of the heavy lifting. >> John: So does the self-discovery of the network, it just went red there real quick. >> Josh: That's okay, this is where it's going to start creating the VPN tunnels. >> Vivek: Right, it's basically associating all those, it's negotiating all the security associations with all my other appliances. >> So no one's involved? No humans involved. This is the machine, get plugged in, downloads the code. Then goes out and says where do I got to connect to my other networks? >> Yeah, the power of this is what you're not doing. So you could do all this by hand. And this is the way that legacy networks are configured, if you're still in a hardware-based approach. You have to go in and really think hard about the IP addresses, the subnets for each individual box, if you're going to create that full mesh connectivity, you're going to have to do that at an exponential level every time you deploy a new piece of hardware. So with this approach, with the design first, you don't have to do any staging. And when you deploy, the connectivity's going to happen for you automatically. >> John: Let's take a look at the sites, see if it turned green. >> Vivek: It's right now, if I click on it, you'll see that my appliance is online. But right now all the lines are red because it's still in the process of creating those IPsec VPN tunnels. But you'll see that in the next couple of minutes or so, all these lights will turn green. And what that means is now I have a single unified fabric of my entire network. But while we're waiting on that, let's actually move ahead and do something even cooler. Let's say our company called Global Retail wants to transition some of its applications to the cloud, because as we know, John, a lot of companies want to do that. For a few pennies on the dollar, you can make a lot of things somebody else's problem. So we've worked really hard with AWS and Microsoft to make that integration really work well. What I mean by that is when I click here on Network Design and EWS, I have a cross account access going between my SteelConnect Manager and AWS Marketplace so that I don't ever have to log back in to the AWS Marketplace again. Once I do that, I can see all of my VPCs across all of my regions, so that with a single click, and that's what I'm going to do here, I'm going to say connect to all my subnets in Frankfurt. I can choose to deploy a gateway instance of my choice in the Frankfurt site. So what I'm going to do now-- >> John: So you're essentially is telling Frankfurt, connect to my Amazon. And I'm going to set up some cloud stuff for you to work with. >> Vivek: So you already have your VPC infrastructure, or your VNET infrastructure in AWS or Azure. What I'm doing is I'm providing optimized automated connectivity for you. So I can choose to-- >> John: All with just one click of the button. >> Vivek: All with one click of a button. So you see that I can choose an EC2 and it's my choice. For the gateway I'm going to leave it to t2 medium. And then SteelHead, because WAN optimization, because the moment we start migrating huge datasets to the cloud in Frankfurt or say Ireland in Azure, latency becomes a real issue. So we want to be sure that we're also optimizing the traffic end-to-end. I'm going to leave redundancy to On so that there's high availability. And I'll leave AWS Routing to Auto. And I'll talk about that in just a bit. So when I click here on Submit, what's happening is SteelConnect is logging into my AWS account. It's looking at all my VPCs, it knows what subnets it has to connect to. It's going to plop a gateway appliance as well as a WAN optimization appliance, do all the plumbing between those appliances, and make sure that all the traffic is routed through the SteelHeads for WAN optimization. And it creates all the styles for me automatically. And the beauty of this solution, again, is that not only does it provide automated connectivity for me between say different regions of AWS, but also between AWS and Azure. We have suddenly become the cloud brokers of the world. We can provide automated optimized connectivity between AWS and Azure. So let me show that to you also. >> John: Yeah, show me the Azure integration. >> Vivek: So I'm going to search for maybe subnets in Europe, Ireland, I'm going to connect to that. The workflow is exactly the same. Once I do Connect, it gives me the option to deploy an instance of my gateway and my SteelHead. So I'm going to select that and then click on Submit. So now when I go back to my dashboard. You'll see that, oh, by the way, my Dallas site is now online and when I click on it, you'll see that all my tunnels have also come online. >> John: Beautiful. And Frankfurt and Ireland are up and running, 'cause you have the Amazon and Azure piece there. >> Vivek: It does take about four or seven minutes for those appliances to come online. They download their latest firmware, but that's not-- >> John: Minutes aren't hours, and that's not days. >> Vivek: Exactly, not hours, not days, not weeks. >> Right, I mean, a key use case here, when you think about cloud connectivity today, it's still rather tedious to connect your on-premise location into these cloud-based virtual environments. And so what network operators do is they do that in as few locations as possibly, typically in a data center. And what that means is now you're limited, because all the traffic that you need to go into those environments has to get back-called into your data center before going there. So, now, because this is automated, and it's all part of that same secure VPN, if you have some developers that are working on an app and they're using infrastructure as a service as part of their work, they can do that from whichever remote office they're sitting at, or their home office, or at a coffee shop. And there's no need to create that additional latency by back-calling them to the data center before going to the cloud. >> So all that stuff gets done automatically on the networking side with you guys. >> Exactly, exactly. So step one is really creating this easy button to have connectivity, both on-premises and in the cloud. >> Connectivity with all those benefits of the tunneling, and stuff that's either preexisting, or has been set up by (drowned by Josh). >> Exactly. Secure VPN, full mesh connectivity, across all the places where you're doing business or you need assets to run the cloud. Then the second phase is, okay, how do you want to dictate which applications are running over which circuits in this environment. And this is where, again, with a legacy approach, it's been really tedious to define which applications should be steered across one link, if you can identify those applications at all. So what Vivek's going to show next is the power of policy, and how you can make it easy to do some things that are very common, steering video, steering voice, and dealing with SaaS applications in the cloud. So you want to give 'em (mumbles) that? >> Vivek: Absolutely. So let's go to Rules and let's create a new traffic rule, say, I want to make sure that across all my sites for my organization, I want video, which is a bandwidth intensive application, as we all know. Doesn't really choke up my MPLS link, which is my most precious link across all my sites. I should be able to configure that with as much ease, as I just said it. So let's do that. We can do that with software defining intelligence of SteelConnect. I can apply that rule to all my sites, all my users, and I'm going to select applicationS where I search for video. There's already a pre-configured application group. For video, I'm going to select Online Collaboration and Video. And under Path Preference, I'm going to say that for this application, don't use my MPLS as my primary, >> John: And the reason for that is to split traffic between the value of the links cost or importance. >> Vivek: Exactly. Load balancing is really important. So I'm just going to save that is my primary-- >> John: Applying people that are watching YouTube videos or-- = (laughs) Yeah. Exactly, exactly. >> Video is one of the biggest hogs of balance. It's basically creating an insatiable demand. So you definitely need to look for your best option in terms of capacity. And with the internet broadband, maybe you're going to sacrifice a little bit on quality, but video deals with that pretty well. But it's just hard to configure that at each and every single box where you're trying to do that. >> Vivek: Yeah. As opposed to configuring that on each and every individual box, or individual site I'm creating that's globally applying rule to all my sites. And I'm going to select MPLS as a secondary. I'm going to set a path quality profile, which means that if there's some severe degradation in my internet link, go ahead and use my MPLS link. So I'm going to say latency sensitive metrics. And I'm going to apply a DSCP type of high. Click here on Subnet. And the moment I turn this rule on, it automatically updates all of the IPs, all of the uplinks, all of the routes across my entire organization. >> John: So you're paying the quality of service, concepts, to all dimensions of apps. >> Absolutely, whether it's from video-- >> Video, Snapchat, live streaming to downloading, uploading. >> Vivek: Yeah, and I can create the same kind of rule, even for voice where maybe I have my MPLS, since that's my primary and most precious link available for all my sites. Have as a primary in my secondary as my route VPN, which is my-- >> John: If you're a call center, you want to have, probably go with the best links, right? >> Vivek: Exactly, and assign it to DSCP type of urgent so that that traffic is set at the expense of all my other traffic. >> John: Awesome. That's great suff. Policy is great for cloud, what about security? Take us through a demo of security. >> So that's a really good question. I mean, as soon as you're starting to use internet broadband connectivity in these remote locations. One of the first things you think about is security. With the secure VPN connectivity, you're assuring that that traffics encrypted, end to end, if it's going from branch to data center, even branch into cloud. And that was really step one that Vivek showed earlier. Step two is when you realize, you know what? There's certain applications that are living in the cloud, things like Office 365, or Salesforce.com that truly are a trusted extension of our business. So let's turn that spigot up a little bit and let's steer those applications that we trust direct from branch to the internet. And by doing that, we can avoid, again, that back-call into the data center. And with an application-defined approach, this becomes really easy. >> Vivek: Yeah, and I can do that with a very simple rule here, too. I'm going to apply that rule to all my sites. I'm going to say for application, let's say, trusted SaaS apps, like Salesforce, Dropbox and Box. I'm going to select a group called Trusted SaaS apps. And now under Path Preference I'm going to say for these applications, I know that I've said on organization default, that for all my traffic, go over my MPLS link, and break out the internet that way, but for some applications that I've defined as trusted SaaS apps, break out to the internet directly. >> John: Those are apps that they basically say are part of our business operations, Salesforce, WorkDay, whatever they might be. >> Vivek: Absolutely. So you're opening that spigot just a little bit, as Josh was talking about. And I can choose to apply a path quality profile so that there's a dynamic path quality based path selection, and apply, of course, priority. I'm going to leave it to high and Submit. And the powerful thing about this is even though I've applied this to all my sites, I can choose to apply this to individual sites, or maybe individual VLAN in a site, or an individual user group, or even a single user for follow the user policies. And that's the entire essence of the software-defined intelligence of SteelConnect. The ease with which we can deploy these rules across our entire organization or go as granular to a single user is a very powerful concept. >> Josh: One of the things, too, John, in terms of security, which you were asking about earlier is that not only is a policy-base approach helping you be efficient, how you configure this, but it's also helping you be efficient in how you audit, that your security policies are in place. Because if you were doing this on a box-by-box basis, if you really truly wanted to do an audit with a security team, you're going to have to look at every single box, make sure there's no typo whatsoever in any of those commands. But, here, we've just made a policy within the company that there are certain applications that are trusted. We have one policy, we see that it's on, and we know that our default is to back-call everything else. And so that becomes the extent of the audit. The other thing that's interesting is that by just turning off this policy, that becomes your rollback. The other thing that's really hard about configuring boxes with lots of commands is that it's almost sometimes impossible to roll things back. So here you have a really easy button on a policy-by-policy basis to rollback if you need to. >> John: And just go clean sheet. But this path-based steering is an interesting concept. You go global across all devices. He has a rollback and go in individually to devices as well. >> Josh: That's right, that's right. Now this next click of bringing that internet closer to you is where you say, "You know what? "In addition to trusted SaaS applications, "let's go ahead and half even recreational "internet traffic, go straight from the branch out to the internet at large. >> John: Love that term recreational internet. (Josh laughs) I's just like the playground, go play out there in the wild. (all laughing) There's bad guys out there. But that's what you mean, there's traffic that's essentially, you're basically saying this is classified as assume the worst, hope for the best. >> Right, exactly, and that's where you do have to protect yourself from a network security standpoint. So that next step is to say, okay, well, instead of back-calling all of that recreational dangerous internet traffic, what if we could put some more powerful IDS/IPS capabilities out there at the edge. And you can do that by deploying traditional firewall, more hardware at those edge devices. But there's also cloud-based approaches to security today. So what Vivek is going to show next is some of the power of automation and policy that we've integrated with one cloud security broker named named Zscaler. >> Vivek: Zcaler, yes. >> John: Jump into it. >> Vivek: Our engineers have been working very closely with engineers from Zscaler. And really the end result is this. Where we do a lot of the heavy lifting in terms of connecting to the Zscaler cloud. What I mean by that is what you're looking at on the SteelConnect interface, going back to that entire concept of a single pane of glass is that you can see all your Zscaler nodes from SteelConnect right here. And on a side-by-side basis, we will automatically select for you what Zscaler nodes are the closest to you based on minimum latency. And we select a primary and a secondary. We also give you the option of manually selecting that. But, by default, we'll select that for you. So that any traffic that you want to break out to the internet will go to the Zscaler cloud like it's a WAN cloud by itself. So I can go to my organization and networking default and say that, hey, you know what? For all my traffic break out, by default, to the Zscaler crowd as the primary, so that it's all additionally inspected over there for all those IDS and IPS capabilities that Josh was talking about. And then break out to the internet from there. And that's, again, a very powerful concept. And just to remind you, though, the traffic patrol that we just created for trusted SaaS apps will still bypass the Zscaler cloud, because we've asked those applications to go directly out the internet. >> John: Because of the path information. But Zscaler about how that works, because you mentioned it's a cloud. >> Vivek: Yes. >> John: Is it truly a cloud? Is it always on? Whats' the relationships? >> I mean, this is what's interesting. And the cloud is basically a collection of data centers that are all connected together. And so some of the complexity and effort involved in integrating a cloud-based security solution like Zscaler is still often very manual. So without this type of integration, this collaboration we've done with them, you would still have to go into each box and basically manually select and choose which data center of Zscaler's should we be directing to. And if they add a new data center that's closer, you would have to go and reconfigure it. So there's a lot of automation here where the system is just checking what's my best access into Zscaler's cloud, over and over again. And making sure that traffic is going to be routed (drowned by John). >> And so Zscaler's always on, has like always on security model. >> Active, backup, exactly, there's many of those locations (drowned by John) as well >> All right, so visibility now as the internet connections are key to the zero-touch provisioning you guys demoed earlier. IoT is coming around the corner and it's bringing new devices to the network. That's more network connections. So we're usually there, who was that person out there? Who was that device? A lot of unknown autonomous... So how do I use the visibility of all this data? >> Yeah, visibility's important to every organization. And once we start talking about autonomous networks, it becomes even more important for us to dive deeper and make sure that our networks are performing the way we want them to perform. It goes back to that entire concept of trust but verified. So I'm creating all these policy rules, but how do I know that it's actually working? So if you look at my interface now. Actually, let's pause for a second and just enjoy what we've done so far. (John and Josh laugh) You'll see that my-- >> A lot of green. >> Vivek: A lot of green and a lot of green lines. So this is my site in AWS, which I just brought up and this is my site in Ireland. So if I click on the tunnel between-- >> John: Are those the only two cloud sites or the rest on-premise? >> Vivek: The rest are all on-premise, exactly. So if I want to, say, click on the tunnel over here between my Azure site and my AWS site, which I just brought up. It gives me some basic visibility parameters like what's my outbound and inbound true port, what's my latency jitter and packet laws? We don't see any real values here because we're not sending any data right now. >> John: Well, if you would, you would see full connection points. You can make decisions, or like workloads to be there. So as you look at connection to cloud-- >> Vivek: It's all real-time data, but if you want to dive in deeper, we can look at what we call SteelCentral Insights for SteelConnect. So you can look at-- >> Whoa, you're going too fast. Back up for a second. This is an insights dashboard powered by what data? >> Vivek: Powered By the data that is being pulled from all of those gateways. >> Those green, all those points. >> Vivek: All those green points. >> John: So this is where the visualizaiton of the data gives the user some information to act on, understand, make course corrections, understanding success. >> Exactly. >> John: Okay, now take us through this again, please. >> Vivek: So you can look at what your top uplinks. Also I'm looking at my site in New York City, so I can look at what my top uplinks are, what my top applications are, who are my top users. Who's using BitTorrent? I can see here that Nancy Clark is using BitTorrent, so I might have to go ahead and create a rule to block that. >> Talking about what movies she's got. >> Or have a chat with her. Yeah. >> What kind of movies she just downloaded, music. So you can actually look at the application type. So you mentioned BitTorrent. So same with the video, even though you're passed steering, you still see everything for this? >> Vivek: Absolutely. >> Exactly, I mean, this is application-defined networking in action, where the new primitives that network administrators and architects are now able to use are things like application, user, location, performance SLA, like the priority of that application, any security constraint. And that's very much aligned to the natural language of business. When the business is talking about which users are really important for which applications that they're sending, to which locations. I mean, now you have a pane of glass, that you can interact with that is basically aligned to that. And that's some of the power there. >> John: All right, so what are you showing here now? Back to the demo. >> Vivek: Back to the demo. The next part of the demo is actually a bonus segment. We're going to talk about integration with Xirrus Wifi. We recently announced that we are working with Xirrus. We bought them. And we're really excited to show how these two products, Xirrus Access Point, Xirrus Wifi and SteelConnect can work hand in glove with each other, because this goes back to the entire concept of not just SD-WAN, but SD-LAN for an end-to-end software-defined network. So what I want to show you next is really hot off the pressess-- >> John: And this is new tech you're showing? New technology? >> Vivek: Yes. >> Josh: So when SteelConnect was launched last year, there are wifi capabilities in the gateways that Vivek showed during the zero touch provisioning part. Xirrus is well regarded as having some of the most dense capabilities for access hundreds-- >> John: Like stadiums, well, we all know that, we all live that nightmare. I've got all these bars on wifi but no connectivity. >> Exactly, so stadiums, conventions. When you think about the world of IoT that's coming, and just how many devices are going to be vying for that local area wifi bandwidth. You need to have an architecture like Xirrus that has multiple radios that can service all those things. And so what we've been doing is taking the steps as quickly as possible to bring the Xirrus Wifi in addition with the wifi that SteelConnect already had into the same policy framework. 'Cause you don't want to manage those things necessarily going forward as different and distinct entities. >> So SteelConnect has the wifi, let's see the demo. >> Exactly. So I'm now moving to a different overview where we have about four or five sites. And I'm going to go ahead and add an appliance. And I'm going to add the Xirrus access point, and deploy it in my site at Chicago. So I just click here on Submit and you'll see that the access point will come online in less than a minute. And once it does come online, I can actually start controlling the Xirrus access point, not just from the XMS cloud, which is the Xirrus dashboard, but also from SteelConnect Manager. Going back to that concept of single pane of glass. So-- >> John: We have another example of zero-touch provisioning. Scan the device, someone just plugs it in and installs it. Doesn't have to be an expert, could be the UPS guy. Could be anybody. >> Vivek: Anybody. Just connect it to the right port, and you're done. And that's what it is here, so you'll see that this appliance in Chicago, which is a Xirrus Access Point, is online. And now I can go ahead and play with it. I can choose to deploy an SSID and broadcast it at my site in Chicago. You see that I'm already broadcasting Riverbed-2. And when I go to my XMS dashboard, I can see that one access point is actually op. This is the same access point that we just deployed in the Chicago site. And that profile called Chicago is already configured. So when I click on it, I can see that my SSID is also displaying over here. And I can do so much more with this interface. >> John: It really brings network management into the operational realm of networking. Future experience of networking is not making it as a separate function, but making it integral part of deploying, provisioning, configuring. >> Exactly, and the policies to automate how it's all used. So if we just take a step back. What we literally did in just a few minutes, we deployed a new location in Dallas without anybody needing to be there other than to plug in the box. We extended the connectivity from on-premises, not only into one cloud, but two clouds, AWS and Azure. We started leveraging public internet in these remote sites to offload our MPLS for video. We steered SaaS applications that were trusted out there directly to the internet. And then we pulled in a third-party capability of Zscaler to do additional security scrubbing in these remote locations. That applies to every single site that's in this environment. And we literally did it while we were talking about the value and the use cases. >> Great demo, great SD-WAN in action. Josh, Vivek, thanks for taking the time to give the demo. Experiencing the future of networking in real time, thanks for the demo, great stuff. >> Thanks, John. >> This is theCube watching special SD-WAN in action with Riverbed. Thanks for watching, I'm John Furrier. (electronic music)