>> Live from San Diego, California It's the queue covering Sisqo live US 2019 Tio by Cisco and its ecosystem barters >> Welcome back to the cubes coverage of Day one of Sisqo Live from Sunny San Diego on Lisa Martin, my co hostess student. A man and Stuart are pleased to welcome a couple of guests from this Cisco platform and Solutions Group. We've got Barbara Half Li, senior director of Business development Barbeque. Great to have you nice to be here. And Matt Ferguson, director of product development. Matt, Welcome. >> Thank you. Nice to be here. >> So we appreciate you guys being here right at the start of happy hour here in San Diego. Thank you. Some our drinking water. Right wing quick. Just getting so, Barbara. So here we are at this's the 30th year Cisco's partner and customer, then a lot. A lot happens in 30 years. A lot of change here we are customers in every industry, living in this multi cloud hybrid world for many reasons. >> What are some >> of the things from the business perspective that you're hearing from customers? What are they looking to Sisko to do to help them traverse this new multi cloud world successfully. >> Yeah, well, one of the things that we hear customers tell us often is how doe I manage this landscape. Many people think of the cloud is just Oh, I've got a public cloud or oh, I'm gonna have my cloud on primp. But really, with the explosion of devices and I ot right, people want to know. How do we take that data from the edge from the edge? What do I do with that data? Do I put it up in a public cloud immediately? Do I bring it back to do some kind of analysis on that data? Is it goto a polo? Does it come to the branch doesn't go to the headquarters and that landscapes Very complex. So you look across that landscape and as customers of either proactively adopted the public cloud or had to adopt multiple clouds because of acquisitions they've made, this landscape just gets incredibly complex very, very quickly. So when people come to Cisco, they basically looking for a couple of things. Number one security. Because putting the security wrapper around all of that right, it becomes paramount. People lose their jobs if they're data isn't protected, so they want help with their security. They also want to know what's the best cost mix, right? How do I have the right options available to me? But the other thing they really want is speed of innovation. I mean, we hear this over and over and over. Uh, I talked to a bank the other day. 100 year old bank, right? You think 100 year old bank, um, speed of innovation may not be top of their priority, but absolutely. I walked in and they held up the phone and they said, Our competitors Aire delivering capabilities faster for the mobile user. And every time our competitors releases a new application or a new feature, I lose market share. So it isn't about cost savings anymore. It's about speed of innovation, even for 100 year old bank. When they come to Cisco, they want to know. Can you help secure this landscape? Can you give me speed of innovation? And then, of course, every cloud started the networking layer as well, Right? So what innovations is Cisco doing on the networking side? So these are some of the things that's customers come to Cisco and they ask us, what can you do for us and the help that they want? It comes back to innovation every time. >> Barbara. Actually, I've talked to some of those 100 year old Cos they need it more than ever, because that five year old bank doesn't have all the legacy and they're already moving is fast. But it's an interesting point. Matt. You know, we've been tracking community since the early days. This year, it finally feels like it's gotten to a certain maturity level, such that I've talked to a number of customers talking about how that is a lever for their digital transformation, how they're modernizing their application, pork portfolio and not just, you know, the, you know, making of the sausage of how this, you know, container orchestration, layers going toe, you know, do something that most people won't understand. It's that connection with the business kind of building up. What what robber says They're bring us inside a little bit more. You know the community's piece of that, >> Yeah, it's absolutely been tremendous to see the CNC F and Kume con absolutely just take off on the number of people that are attending. I think you been at ease as as a technology is really starting to hit its stride in the mainstream. It's a combination. I think of a number of factors. You have the developer community that's starting to really sort of embrace containers as they sort of re fact to their applications. So you have that going on, and then you have the ops persona or the people that actually have to manage and deploy the Cuban in these clusters that are starting to dive in and go waken. Take this on. We know what it means to actually manage a Cuban aunties cluster. The thing that what we're bringing, I think at Cisco is, ah, a curated staff. The opinionated stack, the ability to manage those clusters ability to actually deploy those clusters, whether it's on prime in the private in the private cloud, or leveraging the AP eyes that eight of us or Google or sure would publicly provide so that you can manage those clusters in the in the actual public's places. Well, so you have a combination of factors that are starting to come together. They're really sort of said, This is the opportunity that we're starting to see it happen right now. >> How would container ization looking at that example that Barber gave of the 100 year old bank needing to transform quickly? Otherwise, there there's so much competition, but not from your perspective. How what are some of the biggest advantage is that a legacy organization like 100 year old make is going to get by adopting containers. >> Yeah, so containers is one thing. So speed of innovation where they actually have to take their application. Asians, let's, for example, as a developer, you're have taken your monolithic applications re factor than into micro services. Now you have one piece of code turning into multiple different pieces of code in containers. Now what you have to do is you have to manage those containers, and that's where Cuban aunties comes in to be ableto orchestrate. Those containers in Google has really sort of offered this technology to the community, and that's where I think you know. You have the history of Google's, you know, operational sort of expertise, the open source ability to take uber Netease and then Sisko to sort of wrap around the lifecycle management of those containers so that you can not think about how, like the note operating system, the doctor run time, all the pieces that make up that stack and let the developers just focus on their code. And that's really what we're trying to do is enable the developers to focus on their code and not have, you know, on entire team of folks managing the cluster itself. >> So, Barbara, it's an open source community. There's a lot of partners involved. So what leads customers? Teo, turn to Sisko for these type of solutions. What differentiates them >> when you when you look at a company trying to do it on their own, I'm going to go do it is a service I'm gonna offer. Containers is a service right to do it on their own. Could take a year or more. I talked to a entertainment company the other day, and they had been working on trying to just define the requirements to do a container platform for a year. So if they could come to a company like Cisco and they can buy the container platform, we have as a sass offering, have it up and running in a matter of hours, which we have presidents of it running up in a couple of couple of hours and then delivering containers is a service to their constituents. It makes the team you're oh, right when you also look at how much it takes to curate that and then maintain it over time, the ability for us to actually consume the changes from the open source community curate that and release it is very fast. So from a nightie perspective, a nightie administrators perspective, you're able to take that offer it to the community, allow them to do development wherever they want to develop, whether it's in the public cloud, whether it's on from but maintain that, control it within the community, then you've got something right, and I mean, Matt could talk about that, too. But But then he'll agree. When we go to all the customers what our container pop firm does, how it leverages Coover Netease. How fast we give the updates out to our customers, and at the price point they are why we're talking about a month, two months. It is a pretty phenomenal opportunity for administrators to get something up and running an offering to their community very, very quickly. >> Yeah, No, you bring up some great points. They remember a couple of years ago when I talk to most customers, it's like, Well, what's your stack? Well, I pull these 35 different tools and I build all this stuff and I'm like, and I'm sorry, Don't you remember when we went to Cloud? It's about getting rid of that undifferentiated heavy lifting. Exactly why is this mission critical for your business to build and maintain this stack? And of course, the interest is for most customers out there. I want to consume it in platforms and from vendors that I trust so that I can focus on what's important in my business and drive the those business drivers. So it was a maturity thing for some of those early customers. So that Ari there, I mean, because Sisko, you've got your Cisco Container platform. You partner with the aid of Lewis's Googles. The world. Yeah, you know, Are we getting that point where customers shouldn't need to even think about that? That there's that communities and service measures and all that stuff in the >> middle of the number one goal is simplicity. And and what I would say with the container platform is that we are leveraging the speed of innovation that's occurring at the public cloud. So we're not taking a a curated stack from Cisco and putting it on the public cloud. We're leveraging the speed of innovation that that the public cloud provides. But at the same time, we're also taking that that cluster and we're putting it on crime into a private cloud. And I say Right now you're the point you're making is spot on, You know you don't necessarily in an ice tea shop with developers managing that entire stack from top to bottom. You know, why would you want to do that? And a recent quote that I heard recently was you either purchase or buy the product or you are the product, and I think that's a fascinating way to look at it because, you know, you could do that, you could curate it. You could absolutely, from top to bond curate the entire stock. But what typically happens that we're seeing from customers is well, um, organizations move on. They might not necessarily know what was built. They might be code that goes, gets older and expires, or you know gets out of dates. And so now you get stuck in an environment where your not terrified. But there's a nervousness, trepidation of going. I don't know, Let's not break it. If it ain't broke, don't fix it. And that's a lot of times what happens in these stacks. So I think we're absolutely with the CCP and the public how we're starting to actually get to that. >> So, Barbara, last question for you talking about the speed of innovation and when you were describing the massive fast R A Y customers can get by working with you guys from a container solution perspective, it's It's a no brainer as we look at some of the things that we know were coming. The wave of connectivity changes. Five. G WiFi sex. What excites you about how Cisco's story from a container platform perspective is going to change? Change as you start building and crisis that continued building technologies for these networks that are primarily wireless and incredibly fast. >> I think that's exciting for me is the way we approach the architecture, er way we're looking at certainly being more open, everything we do, building it with open AP eyes uh, and and looking across that Cisco stack knowing that at this moment in time, if you would've asked us five years ago Where are you? In cloud, Right? If you would've asked us 10 years ago, what are you going to do in Cloud? But at this moment in time to look at how we differentiate ourselves like I mentioned, every cloud started to the network. You've got to secure the entire infrastructure. You've gotta have connectivity between the clouds. Hence the CCP, the container platform, right. You have to have cloud management. You have to have cloud analytics way. Bring all of that together. So if a company has made investments and Cisco in the past, those those investments are going to come forward in this new multi cloud, multi tool man's domain landscape. And they can leverage those investments while they continue to invest with Cisco in innovations. And and that's what that's what really excites me. I think also just the world of a I and ML and big data And how when excites me is that developers Khun develop anywhere they can use all the great tools that are available. And I love the idea that the control is back in the hands of the I t administrator. From a compliance standpoint from a governance stand like we're bringing that control back into developers hands while giving the speed of innovation and the ability to develop anywhere back to the line of business in the developers. That combination is just really exciting at this moment in time. >> Awesome. And here we are in the definite zone. This is a massive community of over nearly 600,000. Strong, definite. So can you imagine all the innovation going on in this room behind us on day one? We'll we thank you both so much, Barbara, and not for joining stew and me on the A kid this afternoon. Lots of exciting things to come. Francisco or just the as I think, Chuck said this morning, were just getting started. >> We are just getting started. >> Absolutely. >> Guys are pleasure. Forced to mint a man, I'm Lisa Martin and you're watching The Cube from Cisco Live 2019

>> Live from San Diego, California It's the queue covering Sisqo Live US 2019 Tio by Cisco and its ecosystem barkers. >> Welcome back to the cubes Coverage of Day One of Sisqo Live from Sunny San Diego on Lisa Martin, my co hostess, student, a Man and Stewart Air. Pleased to welcome a couple of guests from this Cisco platform in Solutions Group, We've got Barbara Half Li, senior director of Business development Barbeque. Great to Have You Iced Beer and Matt Ferguson, director of product development. Matt, Welcome. >> Thank you. Nice to be here. >> So we appreciate you guys being here right at the start of happy hour here in San Diego. Thank you. Some our drinking water. Right wing quick. Just getting so, Barbara. So here we are at this's the 30th year Cisco's partner and customer, then a lot. A lot happens in 30 years. A lot of change here we are customers in every industry, living in this multi cloud hybrid world for many reasons. >> What are some >> of the things from the business perspective that you're hearing from customers? What are they looking to Sisko to do to help them traverse this new multi cloud world successfully. >> Yeah, well, one of the things that we hear customers tell us often is how doe I manage this landscape. Many people think of the cloud is just Oh, I've got a public cloud or oh, I'm gonna have my cloud on primp. But really, with the explosion of devices and I ot right, people want to know. How do we take that data from the edge from the edge? What do I do with that data? Do I put it up in a public cloud immediately? Do I bring it back to do some kind of analysis on that data? Is it goto a polo? Does it come to the branch doesn't go to the headquarters and that lance games very complex. So you look across that landscape and as customers of either proactively adopted the public cloud or had to adopt multiple clouds because of acquisitions, they've made this lands. Skip just gets incredibly complex very, very quickly. So when people come to Cisco, they basically looking for a couple of things. Number one security. Because putting the security wrapper around all of that right, it becomes paramount. People lose their jobs if they're data isn't protected, so they want help with their security. They also want to know what's the best cost mix, right? How do I have the right options available to me? But the other thing they really want is speed of innovation. I mean, we hear this over and over and over. I talked to a bank the other day. 100 year old bank, right? You think 100 year old bank, um, speed of innovation may not be top of their priority, but absolutely. I walked in and they held up the phone and they said, Our competitors Aire delivering capabilities faster for the mobile user. And every time our competitors releases a new application or a new feature, I lose market share. So it isn't about cost savings anymore. It's about speed of innovation, even for 100 year old bank. When they come to Cisco, they want to know, Can you help secure this landscape? Can you give me speed of innovation? And then, of course, every cloud started the networking layer as well, right? So what innovation Cisco doing on the networking site? So these are some of the things that's customers come to Cisco and they ask us, what can you do for us and the help that they want? It comes back to innovation every time. >> Barbara. Actually, I've talked to some of those homes year old cos they need it more than ever, because that five year old bank doesn't have all the legacy and they're already moving is fast. But it's an interesting point. Matt. You know, we've been tracking community since the early days. This year, it finally feels like it's gotten to a certain maturity level, such that I've talked to a number of customers talking about how that is a lever for their digital transformation, how they're modernizing their application for portfolio and not just, you know, the, you know, making of the sausage of how this, you know, container orchestration, layers going toe, you know, do something that most people won't understand. It's that connection with the business kind of building up. What what? Barber says. They're bring us inside a little bit more. You know the community's piece of that, >> Yeah, it's absolutely been tremendous to see the CNC F and Kume con absolutely just take off on the number of people that are attending. I think humanity's as as a technology is really starting to hit its stride in the mainstream. It's a combination. I think of a number of factors. You have the developer community that's starting to really sort of embrace containers as they sort of re fact to their applications. So you have that going on, and then you have the ops persona or the people that actually have to manage and deploy the Cuban in these clusters that are starting to dive in and go waken. Take this on. We know what it means to actually manage a Cuban aunties cluster. The thing that what we're bringing, I think at Cisco is, ah, a curated staff. The opinionated stack, the ability to manage those clusters ability to actually deploy those clusters, whether it's on prime in the private in the private cloud, or leveraging the AP eyes that eight of us or Google or azure would publicly provide so that you can manage those clusters in the in the actual public's places. Well, so you have a combination of factors that are starting to come together. They're really sort of said, This is the opportunity, and we're starting to see it happen right now, >> how would container ization looking at that example, that Barber gave up 100 year old bank needing to transform quickly. Otherwise, there there's so much competition, but not from your perspective. How what are some of the biggest advantage is that a legacy organization like 100 year old make is going to get by adopting containers. >> Yeah, so containers is one thing. So speed of innovation where they actually have to take their application. Shins. Let's, for example, as a developer, you're have taken your monolithic applications re factor than into micro services. Now you have one piece of code turning into multiple different pieces of code in containers. Now what you have to do is you have to manage those containers, and that's where Cuban aunties comes in to be ableto orchestrate. Those containers in Google has really sort of offered this technology to the community, and that's where I think you know. You have the history of Google's, you know, operational sort of expertise, the open source ability to take uber Netease and then Sisko to sort of wrap around the lifecycle management of those containers so that you can not think about how, like note operating system, the doctor run time, all the pieces that make up that stack and let the developers just focus on their code. And that's really what we're trying to do is enable the developers to focus on their code and not have, you know, on entire team of folks managing the cluster itself. >> So, Barbara, it's an open source community. There's a lot of partners involved. So what leads customers? Teo, turn to Sisko for these type of solutions. What differentiates them >> when you when you look at a company trying to do it on their own, I'm going to go do it is a service I'm gonna offer. Containers is a service right to do it on their own. Could take a year or more. I talked to a entertainment company the other day, and they had been working on trying to just define the requirements to do a container platform for a year. So if they could come to a company like Cisco and they can buy the container platform, we have as a sass offering, have it up and running in a matter of hours, which we have presidents of it running up in a couple of couple of dollars and then delivering containers is a service to their constituents. It makes the team a hero, right when you also look at how much it takes to curate that and then maintain it over time, the ability for us to actually consume the changes from the open source community curate that and release it is very fast. So from a nightie perspective, a nightie administrators perspective, you're able to take that offer it to the community, allow them to do development wherever they want to develop, whether it's in the public cloud, whether it's on from but maintain that, control it within the community, then you've got something right, and I mean, that could talk about that, too. But but then he'll agree. When we go to all the customers what our container pop firm does, how it leverages Cooper Netease. How fast we give the updates out to our customers and at the price point, the r o. Why we're talking about a month, two months. It is a pretty phenomenal opportunity for administrators to get something up and running an offering to their community very, very quickly. >> Yeah, no, you bring up some great points. They remember a couple of years ago. When I talk to most customers, it's like, Well, what's your stack? Well, I pull these 35 different tools and I build all this stuff down like and I'm sorry, Don't you remember when we went to Cloud? It's about getting rid of that undifferentiated heavy lifting. Exactly why is this mission critical for your business to build and maintain this stack? And of course, the interest is for most customers out there. I want to consume it in platforms and from vendors that I trust so that I can focus on what's important in my business and drive the those business drivers. So it was a maturity thing for some of those early customers. So that Ari there, I mean, because Sisko, you've got your Cisco Container platform. You partner with the aid of Lewis's Googles. The world. Yeah, you know, Are we getting that point where customers shouldn't need to even think about that? That there's that communities and service measures and all that stuff in the >> middle of the number one goal is simplicity. And and what I would say with the container platform is that we are leveraging the speed of innovation that's occurring at the public cloud. So we're not taking a a curated stack from Cisco and putting it on the public cloud. We're leveraging the speed of innovation that that the public cloud provides. But at the same time, we're also taking that that cluster and we're putting it on prime into a private cloud. And I say Right now you're the point you're making is spot on, You know you don't necessarily in an ice tea shop with developers managing that entire stack from top to bottom, you know, why would you want to do that? And a recent quote that I heard recently was your either purchase or buy the product or you are the product, and I think that's a fascinating way to look at it because, you know, you could do that, you could curate it. You could absolutely, from top to bond curate the entire stock. But what typically happens that we're seeing from customers is well, organisations move on. They might not necessarily know what was built. They might be code that goes, gets older and expires or, you know, gets out of dates. And so now you get stuck in an environment where your not terrified. But there's a nervousness, trepidation of going. I don't know, Let's not break it. If it ain't broke, don't fix it. And that's a lot of times what happens in these stacks. So I think we're absolutely with The CCP and the public file were starting to actually get to that >> barber last question for you talking about the speed of innovation and when you were describing the massively fast R a y that customers can get by working with you guys from the container solution perspective, it's It's a no brainer because we look at some of the things that we know were coming. The wave of connectivity changes. Five. G. WiFi sex. What excites you about how Cisco's story from a container platform perspective is gonna change? Change as you start building and crisis that continued building technologies for these networks that are primarily wireless and incredibly fast. >> I think that's exciting for me is the way we approach the architecture, er way we're looking at certainly being more open. Everything we do, building it with open AP eyes, uh, and and looking across that Francisco stack knowing that at this moment in time, If you would've asked us five years ago Where are you? In cloud, right? If you would've asked us 10 years ago, what are you going to do in cloud? But at this moment in time to look at how we differentiate ourselves Like I mentioned, every cloud started to the network. You've got to secure the entire infrastructure. You've gotta have connectivity between the clouds. Hence the CCP, the container platform, right. You have to have cloud management. You have to have cloud analytics way. Bring all of that together. So if a company has made investments and Cisco in the past, those those investments are going to come forward in this new multi cloud, multi tool man domain landscape. And they can leverage those investments while they continue to invest with Cisco in innovations. And And that's what That's what really excites me. I think also just the world of a I and ML and big data. And how when excites me is that developers Khun develop anywhere they can use all the great tools that are available. And I love the idea that the control is back in the hands of the I T administrator from a compliance standpoint from a governance stand like we're bringing that control back into developers hands while giving the speed of innovation and the ability to develop anywhere back to the line of business in the developers. That combination is just really exciting at this moment in time. >> Awesome. And here we are in the definite zone. This is a massive community of over nearly 600,000. Strong, definite. So imagine all the innovation going on in this room behind us on day one. We'll we thank you both so much, Barbara, and not for joining stew and me on the kid this afternoon. Lots of exciting things to come. Francisco or just the as I think, Chuck said this morning, were just getting started. >> We are just getting started. >> Absolutely. >> Guys are pleasure. Forced to mint a man, I'm Lisa Martin and you're watching The Cube from Cisco Live 2019

>> Announcer: Live from Las Vegas, it's theCUBE. Covering IBM Think 2018. Brought to you by IBM. >> Welcome back to IBM Think 2018. My name is Dave Vellante and you're watching theCUBE, the leader in live tech coverage. Day three of our wall-to-wall coverage of IBM Think. IBM took a number of conferences, Interconnect, World of Watson, Edge, which was the infrastructure conference, brought them together. We're here to talk to Calline Sanchez, who is the Vice President of IBM Enterprise System Storage. Edge was your show? >> Yes. >> Dave: Welcome to the new world. >> Great! No, it's been exciting to be a part of the Think conference. >> Yeah. >> And what I think is great about it is we're talking solutions and the full stack. The full stack based on hardware, MinuteWare applications, software, all of the feeders associated with delivering end users a solution. >> Well, I was talking to Ed Walsh earlier actually yesterday he came on, we weren't talking a lot of speeds and feeds, even though he's capable of it. But he's was talking more about the adjacencies in IBM's businesses and Cloud, and artificial intelligence that are helping, sort of, uplift the storage business. I have observed that having been an observer of the storage business for years I've been hearing from big systems companies for decades that they're going to do that. They've had trouble succeeding but it seems like it's finally taking hold. What's your perspective? >> I would agree. So the good comments associated with Ed is, he's built a great team, we enjoy working together, he is fair, pragmatic in general. So we work to build collaboration within the IBM company to deliver solid solutions to end users, so, he's done a great job. >> So, you guys have reported four straight quarters of growth, not just like, half a percent growth either, some high single digit growth in some cases. What are the factors that are driving that? You mentioned, sort of, teamwork, culture, leadership. I'm sure there's some product stuff too. From your perspective. >> Yes. >> What's driving that? >> So. I actually, within our, my portfolio I partner with Jeff Barber on is, like, DS8000 Enterprise storage and we see significant growth in that area based on our focus on flash and our investment with regards to flash optimization. The other aspect to really highlight is, what we're doing in tape, and I know we've talked about tape before. >> Tape? >> Yeah, I know. >> Come on. Alright let's talk about tape. >> Alright, well there's two components in that tactically we're about to deliver a drive that's about the size of my hand that is called the LTO8, it's part of the LTO line. 12 terabytes for rawest capacity. >> Yeah so tape is interesting. I mean the investment that used to be, you know back in the 80s, disc drive investments, all the VCs were pouring money into disc drives and heads and media and a lot of those investments have dried up. You're not seeing the same types of investments. Tape, it's easier to do sort of funky things. Multiple heads, drive super high bandwidths, you know do some sort of anticipatory indexing. >> Calline: Yeah. >> Where do you see the use cases for tape? It got blown out of backup. Where is it being used today? Is it archiving? Is it media? You know the NAB show's coming up. Probably see a lot of tape there, but where are you seeing momentum for tape? >> So you are correct from a media and entertainment perspective in A/V, that's a great industry we partner with. A few years back for LTFS, now Spectrum Archive rebranded as part of the Spectrum family, we won an Emmy. That's like... >> No kidding. I didn't know that. >> Yeah we won an Emmy so it's great in partnership with media and entertainment. We're relevant there and our technology was relevant there. Now the other area for significant growth, which helped feed those four quarters you referenced before is what we're doing with cloud service providers. We're relevant from a hardware infrastructure perspective based on tape. Tape is cool again and there's a lot of companies worldwide who really believe that because it's all about big data storage for the right economic price as well as energy efficiency. >> Well the gap between cost per bit for disc and tape is still enormous. >> Calline: It is. >> Tape is much, much, much cheaper and that's not going to change any time soon right? >> That is correct. It is much cheaper. So I'll give you an example. So basically less than a cent per gig per year. Now, I would actually even say it's less than a half cent. So it's just the economies of it. So a lot of what we do in talking about tape is the value from a cost perspective and the value you can provide a client where it's like hey they have big data, we can help serve it and we do that with tape. >> But is it, Calline, is it the sleep at night factor? Like okay, I'm going to put it in tape. Hopefully I never have to recover from it but it's my last, my media of last resort. I'm in compliance if I put it there. Is that right? Or are people actually recovering from tape? >> Yes, both. >> Yes, okay. >> So we're recovering from tape based on worth fundamental tertiary storage for some of these enterprise clients where I have to discuss like tier management across primary, secondary, and tertiary storage. So people think tape classically is an archive. Well actually there's use cases that are fed by tape that can attach all the components of tier management so I think it's more, it's more than just archive. It's big data. >> Now let's talk about cloud. I thought cloud was going to take the on prem business and wipe it out. What happened? >> Well it depends. That's what I like about IBM's perspective is hybrid. So we can serve both private as well as public clouds. And we also focus on optimizers. And what do I mean by an optimizer? For example, DS8000 in 2017, we delivered transparent cloud tiering which allows you to basically take a primary device and treat every other storage component as a target to like push data. Oh, by the way, you can push data to whatever cloud store in the sky that would be public or in some cases private. Based on security requirements associated with enterprise clients. >> So the criterion is largely security not performance is that right? Or both? >> Both, it's a combination. And it really depends on the use case that a client comes to bear or talks to us about. >> So I forget what you call it, but you guys had, early on, you had some automated capabilities and did some magic heuristics to match data and device characteristics to put the right data on the right device. And you've extended that to cloud is that right? So it's like policy based. >> Yeah. See, you are correct so what you were referring to is easy tier management. >> Easy tier, right. >> So easy tier allowed you to move data to like a hotspot. Think of it as like a temperature reading. If it's hot data, it stays on flash or media types like that. If it's cold data, it goes off to ship off to cheap disc or possibly tape. Now our extension to that is transparent cloud tiering. >> I remember when you guys first announced easy tier. I'm thinking about it now. I talked to some customers and they said eh, you know I want some knobs to be able to turn. I like to be able to manually move things around. And then this sort of machine intelligence wave comes through and people whose primary expertise was loan management realizing that that's probably not the best career path for them. So have you seen customers become much more comfortable with that automation? >> Yes. There is an autopilot mode with regards to data management. But for some enterprise clients, I'm going to steal your word. They have to feel comfortable. They have to see that the right data was moved to the next tier and it's being managed appropriately. So some people like to like for instance your temperature reading in your house. Some people like that your dial is like 72.3, right. And you just know that temperature, right. Which is mental, right. Though so clients were like that before, but with this idea of efficiency, and we talked about flash efficiency based on one of our last interviews is that it gives you more time. More time to think about other things. And so easy tier provided us the capability, especially if you go autopilot. Those end users can think about something different within their data centers to manage things differently, more efficiently. So it gives you time. And all I know is every Christmas, I pray to the lord that I want 25 hours in a day. >> Yeah. So hear hear. So the storage industry, for years, has been famous for doing more with less. You know constantly taking cost out. Guys are whipping boys of customers and just squeezing every dime out of you as possible. You made, IBM's made a lot of statements about Moore's Law, Moore's Law is you know waning, it can't be as aggressive anymore. Got to play different tricks. How has that applied to storage? How do you keep wringing costs out of storage? >> So I fundamentally believe everything old is new again. So we have to pay attention the history or the legacy to really determine what the future roadmap is. And so what's nice that we partner with Ed Walsh on is talking about our building materials across our entire solutions set. And insuring we provide for exceptional efficiency. We definitely want, within IBM, to be the Toyota production system for storage. >> So, reminds me you say everything old is new. Or new is old. I remember a head of IBM storage one time who didn't know anything about storage. He admitted I don't know anything about storage, but I know this. It needs to be lightning fast, rock solid, and dirt cheap. Has that changed? And what's new in storage? >> So no it has not changed, right. Though what we've been talking about is some really dirt cheap technology with regards to like tape, right? And last I checked, less than a cent per gig per year for storage management? That's huge right? So that helps the wallet. But at the same time, there's some new future items like we're wanting to play in the nanotechnology space. Specifically to partnering with Sony, Sony Media with regards to sputter media. So what people can go out and see when they have time is watch YouTube videos about what sputter media is about. Now, some of the deployment associated with sputter media was 220 terrabytes for a single drive. That's our goal. So when clients come to us and say hey we want to serve or be served with data capabilities of like two x per year, we're at a point where we're going to blow their socks off because we're going to have an offering on the table tactically to be north of 220 terrabytes per drive? Pretty exceptional. >> What are some of the other kind of cool techs that we should be watching? I mean we've seen advancements in file systems, obviously saw the Hadoop and big data craze. Flash has completely changed not only storage, but application development. You really couldn't be doing all this AI stuff without flash storage. NVME, NVME over fabric is coming in hot. You guys have done things like cappy to get sort of atomic rights. >> Yes. >> And capabilities like that. Again, game changing geeky things that have business outcomes that completely change the application development paradigm. What should we be watching for from IBM, some of the cool tech? >> So the other aspect that you've asked me in a prior conversation is about quantum computing. So we just need enough bits so they store those bits on us. So those are some of the early discussions about how IBM storage is going to play in quantum. >> Yeah, you've got some cool demos here on quantum. It's kind of blow your mind demos so check those out. Calline I'll give you last word. IBM Think, put a bumper sticker on it. >> So, tape is not dead, it's sexy. And then also this other aspect of, I don't know, we can grow and so IBM storage is where it's at. And that's the reason why I remain here. >> Tape is sexy. Tape is big and sexy. >> I know, big and sexy. >> Calline thanks very much for coming back on theCUBE. >> Thank you. >> It's great to see you again. >> It's great to see you. >> Alright keep it right there everybody. We'll be back after this short break. (upbeat music)