>>from around the globe. It's the Cube presenting accelerating automation with definite brought to you by Cisco. Hey, welcome back. And Buddy Jeffrey here with the Cube coming from our Palo Alto studio with ongoing coverage of the Cisco Definite event is called Accelerating Automation with definite in the new normal. And we certainly know the new normal is not going away. We've been doing this since the middle of March. We're all the way to October. And so we're excited of our next guest. He's Thomas Shy V. He's the vice president of product marketing and data center networking for the intent based networking group at Cisco. Thomas, great to see you. >>Hey, good to see you, too. Yeah. Yeah. And truly running in normal, as everybody can see in our background. >>Exactly. Exactly so. But I mean, I'm curious. We've talked to a lot of people. We talked to a lot of leaders, you know, especially like back in March and April with this light switch moment, which was, you know, no time to prep. And suddenly everybody has to work from home. Teachers got to teach from home. And so you got the kids home. You got the spouse home. Everybody's home trying to get on the network and do their zoom calls in their classes. I'm curious from your perspective. You guys air right there on the on the network. You're right in the infrastructure. What did you hear and see? Kind of from your customers When suddenly, you know, March 16th hit and everybody had to go home. >>Well, good point. A. I do think we all appreciate the network much more than we used to do before on. Then the only other differences I'm really more on. Ravix calls and zoom called, but you know otherwise? Yes. Um what? What I do see, actually, is that, as I said, network becomes much more operates as a critical piece. And so before we really talked a lot about, uh, agility and flexibility these days, we talk much more about resiliency. Quite frankly, uh, what do I need to have in place with respect to network? To get my things from left to right and, you know, just 2000 east or west, as we say in the data center Right on. That just is for most of my customers, very, very important topic at this point, right? >>You know, it's it's amazing to think, you know, had this happened, you know, five years ago, 10 years ago. You know, the ability for so many people in the information industry to be able to actually make that transition relatively seamlessly. Eyes is actually pretty amazing. I'm sure there was some some excitement in some kudos in terms of, you know, it is all based on the network, and it is kind of this quiet thing in the background that nobody pays attention to. It's like a ref in the football game until they make a bad play. So, you know, it is pretty fascinating that you and your colleagues that put this infrastructure and that enabled us to really make that move with with with really no prep, no planning and actually have a whole lot of services delivered into our homes that were used to getting at the office or used to getting at school. >>Yeah, and I mean to your point, I mean, some of us did some planning. We're clearly talking about some of these thes trends in the way I look at this. Trans is being distributed data centers and having the ability to move your workloads and your access for users to wherever you wanna be. And so I think that clearly went on for a while. And so in a sense, we practice or knowing what we're prepping for. Um, but as I said, resiliency just became so much more important. And, you know, one of things. I actually do a little clock, a little little prep you for block I put out end of August around resiliency. Uh, you if you didn't, if you didn't put this in place, you better put in place because I think, as we all know, we saw her march. This is like, maybe two or three months. We're now in October. Uh, and I think this is the new normal for some time being. Yeah, >>I think so. So let's stick on that theme in terms of trends, right? The other great trend is public cloud, um, and hybrid cloud and multi cloud. There's all types of variants on that theme. Yeah, you had in that block post about resiliency and data center cloud networking data center cloud. You know, some people think Wait, it's it's kind of an either or either got my data center or I've got my stuff in the cloud and I got Public Cloud. And then, as I said, Hybrid cloud, you're talking really specifically about enabling, um, both in inner Data Center resiliency within multi data centers within the same enterprise as well as connecting to the cloud. That's probably counterintuitive for some people to think that that's something that Cisco is excited about and supporting. So I wonder if you can share, you know, kind of the market is changing. How you guys air reacting and really putting the things in place t to deliver customer choice. >>Yeah, I know. It's actually to me. It's really not counterintuitive, because in the end, what what I'm focusing on and the company's focus on is what our customers want to do and need to do on. That's really, um, would you know, most people call hybrid cloud or multi cloud, Uh, in in the end, what? What? This is really the ability to have the flexibility to move your workloads where you want him to be, and they have different reasons why you want to place them right. You might have placed them for security reason. You might have placed for clients. Reason depending on which customer segment you're after. If you're in the United States or in Europe, in Asia there are a lot of different reasons we're gonna put your things. And so I think in the end, what on enterprise looks for is that agility, flexibility and resiliency. And and so really, what you want to put in place is what we call like a cloud on ramp, right? You need to have an ability to move sings as needed. But the larger context action which we see in the last couple of months accelerating, is really this whole seem around digital transformation, which goes hand in hand. Then, was the requirement on the Teesside really do? And I t operations transformation, Right? How I t operates on. I think that's really exciting to see. And this is actually where a lot off my discussions I was customers. What does it actually mean with respect to the I t organization? And what are the operational changes? There's a lot of our customers they're going through, quite frankly, accelerated going through >>right and and automation is in the title of the event. So automation is you know is an increasingly important thing. You know, as the as we know and we hear all the time, you know, the flows of data, the complexity of the data, either the on the security or the way the networks moving or, as you said, shifting workloads around based on dynamic situations. Whether that's business security, etcetera, you too suffer to find networking has been around for a while. How are you seeing kind of this evolution in and adding mawr automation, You know, to more and more processes to free up those those, um, kind of limited resource is in terms of really skilled people to focus on the things that they should be focused on and not stuff that that hopefully you can, you know, get a machine to run with some level of >>automation. Yeah, that's a good point. And they said the Tekla and a half, you know, sometimes in my mind is really going from cloud ready, which I think most of infrastructures today to cloud native. And so let me a little expand on. This right is like the cloud ready is basically what we have put in place over the last 5 to 6 years. All the infrastructure that our customers have network infrastructure or the Nexus 9000. They're all cloud ready right now, what this really means. You have a P ice everywhere, right? Whether this is on the box, whether it's on the controller, whether this is on the operations tools, all of these a p i a neighborhood. And that's just the foundation for automation, right? You have to have that now. The next step really is What do you do with that capability? And right? And this is the integration was a lot off automation tools on. That's the whole range, right? This is where the I t operation transformation kicks in. Different customers a different speed, right? Some just You know, I used these AP ice and use normal tools that they have in the network world just to pull information. Some customers go for further and saying, I want to integrate this with extensive Deb equals some go even further and saying this is like the cloud native people saying, Oh, I want to use, let's say, redhead answerable. I want to use how she called terra form and use those things to actually drive. How I manage my infrastructure. And so that's really the combination of the automation capability. Plus, the integration was relevant cloud native, enabling tools that really is happening. At this point, we're seeing customers accelerating that. That motion, which really then drives, is how they run their I t operations. And so that's a pretty exciting, exciting area to see given. As I said, we have the infrastructure in place. There is no need for customers to actually do change something most of them have already. The infrastructures that can do this is just no doing the operation change the process, changes to actually get there >>right. And it's funny we we recently covered, you know, pager duty. And they highlight which you just talked about. The cloud native, which is, you know, all of these applications now were so interdependent on all these different a p. I s, you know, pulling data from all these applications. So a when they work great, it's terrific. But if there's a problem, you know there's a whole lot of potential throats to choke out there and find. Find those issues and it's all being connected via the network. So, you know, it's even Mawr. Critically important not only for the application, but for all these little tiny components within the application to deliver. You know, ultimately a customer experience within very small units of time s so that you don't lose that customer. You complete that transaction, they check out of the shopping cart. You know, all these these things that are now created with cloud native applications that just couldn't really do before. >>No, you're absolutely right. And this, this is like I just said, I'm actually very excited because it opens up a lot off abilities for our customers how they want to actually structure the operation, right? One of the nice things around this whole automation, plus, uh, true integration closer to integration is you actually open this up. Now, this whole automation trained not just to the network operations person, right? You also open it up and can use this for the sake cups person or for the death of a person or for the cloud tops engineering team. Right? Because the way it's structured, the way we built this, um, it's literally it's an A p I interface, and you can now decide what is your process? Do you wanna have? On what? Traditional process. You have a request number. Corporation teams executes request using these tools and enhance it back over. Or you say, Hey, maybe some of these security things I'm gonna hand over the second team and it can directly call these days a p I s right or even one step further. You can have the opportunity that the death of So the application team actually says, Hey, I got to write a whole infrastructure as code kind of a script or template and I just execute right and it's really just using what the infrastructure provides. And so that whole range off different user roles in our customer base. What they can do with the automation capability that's available. It's just very, very exciting, right, because it's literally unleashes a lot of flexibility, how they want to structure and how they wanna. We built the I T operations processes. >>That's interesting, you know, because the you know, the Dev ops culture has taken over a lot. Right obviously changed software programming for the last 20 years, and and I think you know there's a There's a lot of just kind of the concept of Dev ops versus necessarily. You know, the actual things that you do to execute that technique. And I don't think most people would think of, you know, network ops or, you know, netapp. You know, whatever the equivalent is in the networking world toe have, you know, kind of a fast changing dynamic kind of point of view versus a You know, stick it in, you know, spec it, stick it in, lock it down. So I wonder if you can You can share how, you know, kind of that, Dev ops, um attitude, point of view, workflow, whatever the right verb is has impacted, you know, things that Cisco and the way you guys think about networking and flexibility within the networking world. >>Yeah, literally. Absolutely. And again, it's all customer driven, right? Is none of this. None of this is really actually, you know, a little bit of credit. Maybe some of us where we have a vision, but a lot of this just customer driven feedback. Uh, yeah, we we do have even network operations teams comes to saying, Hey, we use answerable heavily on the computer side. We might use this for for seven. We want to use the same for networking. And so we made available all these integrations with the variety of state. Whether these are the switches, whether it's our A, C and D C and controller or our Martha said orchestration capabilities, all of these has answerable integration away. All right, The other one is you mentioned how she from Cherepkov telephone. We have integrations available and they see the request for these tools to use that on DSO. That is emotion. We're in for over a year now. And another block, actually, that's out there. We're just supposed to saying you all set what you can do on then in parallel to this, right? Just making the integration available. We also have a very, very heavy focus on on definite and enablement and training on, you know, a little pluck. And I know probably part of the segment. The whole definite community that Cisco has is very, very vibrant. Uh, and the beauty off this is right. If you look at this, whether your naps person or a deaf person or seconds person, it doesn't really matter. There is a lot of like capability available to just help you get going or go from one level to the next level, right? And there's simple things like sandbox environments where you can, you know, without stress, dry things out. Snippets of code A there you could do all of these things. And so we do see, it's a kind of a push and pull a tremendous amount of interest and the tremendous, uh uh, time people spend to learn, quite frankly. And that's another side product off. You know, the situation wherein people sit home and say, Okay, online learning is the thing. So thes, thes thes tools. They're used very heavily, right? >>So that's awesome. Because, you know, we've We've had Suzy we on a number of times. And I know he and Mandy and the team, right, really built this definite thing. And it really follows along this other theme that we see consistently across other pieces of tech, which is democratization, right? Democratization to the access tool, taking it out of of just a mahogany row with again really limited number of people that know how to make it work and and could make changes in opening up to a software defined world where now that you know It's his application centric point of view where the people that are building the APS to go create competitive advantage now don't have to wait for, you know, the one network person to help him out of these environments. Really interesting. I wonder, you know, when you look at what's happened with Public Cloud and how they kind of changed the buying parameter, how they kind of changed the the the degree of difficulty to get projects started. You know how you guys have kind of integrated that that type of thought process to make it easier for app developers to get their job done? >>Yeah, I mean again, it's It's I took a look at this more from a from a customer. Answer, right? It's the transformation process, and it always starts is I want agility. I want flexibility. Anyone resiliency, right. This is where we talked to a business owner what they're looking for and then it translates into into a night operations process, right? Your strategy needs to map them. How you actually do this on that? Just tries. Then what truths do you want to have available to actually enable this right and the enablement again? is for different roles right there is. You need to give sing services to the app developer and, uh, the platform team and the security team right to your point so the network can act at the same speed. But you also give to to the network operations teams because they need thio adjust. And they have the ability to react thio to some of these requirements. Right? And it's not just automation. I think we we focused on that. But there's also to your point, the need how to extend between data sent us, you know, just just for backup and recovery. And how do I extend into public clouds? Right. Uh, in the end, that's ah, that's the network connectivity problem. And we have soft us. We have made us available. We have integrations into, uh, W s. We have integrations into azure to actually make this very easy from a from a network perspective to extend your private domains private networks into virtual private networks on on these public cloud. So from an app developer perspective, now it looks like he's on the same network. It's a protective enterprise network. Some of it might sit here, someone might sit here, but it's really looking the same. And that's really in the end. I think what what a business looks at, right? They don't necessarily want to say I need to have something separate for this deployment was separate for that deployment. What they want is I need to deploy something. E need to do this resilient in the resilient way in an enjoyable way. Give me the tools. And so that's really where we focus, Um, and what we're driving right? It's that combination of automation consistently and then definite tools available that we support. But they're all open. Uh, they're all standard tools. The ones I mentioned right that everybody is using. So you're not getting into this. Oh, this is specific to Cisco. Uh, it's really democratization. I actually like the term. Yeah, >>it's It's a great terminate, and it's it's really interesting, especially with with the A p i s and the way everything is so tight together that everyone kind of has to enable this because that's what the customers demanding. Um, and it is all about the applications and workloads, and one of those things are moving, but they don't really wanna manage that. They just wanna, you know, deliver business, benefit to their customers and respond. Thio, you know, competitive threats in the marketplace, etcetera. So it's really an interesting time for the infrastructure, you know, to really support kind of this at first point of view versus the other way around is kind of what it used to be and and enable this hyper fast development, hyper fast change and in the competitive landscape, or else you will be left behind. Um, so super important stuff. >>Yeah. No, I totally agree. And as I said, I mean, it's it's kind of interesting because we we started on the Cisco Data Center side we started. It's probably six or seven years ago, uh, when we when we named the applications centric. Clearly, a lot of these concepts evolved, but in a sense it is. That reversal of the role from the network provides something, and you used Teoh. This is what I want to do, and I need a service thinking on the networking side to explosives that can be consumed, and so that clearly is playing out and said Automation Issa Kiki Foundation that we put in place in our customers. Most of our customers this point on these on these products? Uh, they have all the capabilities there. They can literally take advantage. There's really nothing that stops them points. >>Well, it's good times for you because I'm sure you've seen all the memes in in in social Media, right? What's driving your digital transformation? Is that the CEO, the CMO or cove it? And we all know the answer to the question, so I don't think the pace of change is going to slow down any time soon. So for keeping the network up and enabling us all the get done, what we have to get done and and all the little magic that happens behind the scenes >>Yeah, I know. Thanks. Thanks for having me. And again. Yeah, if you're listening and you're wondering, how do I get started? Cisco Definite. It's the place to go. It's, you know, fantastic fantastic environment, and I highly recommend everybody roll up your sleeve and you know the best reasons you can have. >>Yeah, and we know once the physical events come back, we've been toe definite, create a bunch of times, and it's a super vibrant, super excited, really engaged community. Sharing lots of information is kind of. That's still kind of that early vibe. You know where everyone is is still really enthusiastic and really about learning and sharing information. So, you know, like this using the team were really built a great thing. And we're happy to continue to cover it. And eventually we'll be back face to face. Okay, >>look forward to that as well. >>All right, Thanks. He's Thomason. Jeff, you're watching Continuing coverage of Cisco. Definite accelerating with automation and program ability. Thanks for watching. We'll see you next time.

>>from around the globe. It's the Cube presenting accelerating automation with definite brought to you by Cisco. >>Hello and welcome to the Cube. I'm John for a year host. We've got a great conversation virtual event, accelerating automation with definite Cisco. Definite. And of course, we got the Cisco Brain Trust here. Cube alumni Suzy we Vice President, senior Vice President GM and also CTO of Cisco. Definite and ecosystem Success C X, All that great stuff. Many Wadley Who's the director? Senior director of definite certifications. Eric Field, director of developer advocacy. Susie Mandy. Eric, Great to see you. Thanks for coming on. >>Great to see you down. So >>we're not in >>person. We >>don't Can't be at the definite zone. We can't be on site doing definite created All the great stuff we've been doing in the past three years were virtual the cube Virtual. Thanks for coming on. Uh, Susie, I gotta ask you because you know, we've been talking years ago when you started this mission and just the succession had has been awesome. But definite create has brought on a whole nother connective tissue to the definite community. This is what this ties into the theme of accelerating automation with definite because you said to me, I think four years ago everything should be a service or X a s is it's called and automation plays a critical role. Um, could you please share your vision? Because this is really important. And still only 5 to 10% of the enterprises have containerized things. So there's a huge growth curve coming with developing and program ability. What's your What's your vision? >>Yeah, absolutely. I mean, what we know is that is, more and more businesses are coming online is I mean, they're all online, But is there growing into the cloud? Is their growing in new areas as we're dealing with security is everyone's dealing with the pandemic. There's so many things going on. But what happens is there's an infrastructure that all of this is built on and that infrastructure has networking. It has security. It has all of your compute and everything that's in there. And what matters is how can you take a business application and tie it to that infrastructure. How can you take, you know, customer data? How can you take business applications? How can you connect up the world securely and then be ableto really satisfy everything that businesses need. And in order to do that, you know, the whole new tool that we've always talked about is that the network is programmable, the infrastructure is programmable, and you don't need just acts writing on top. But now they get to use all of that power of the infrastructure to perform even better. And in order to get there, what you need to do is automate everything. You can't configure networks manually. You can't be manually figuring out policies, but you want to use that agile infrastructure in which you can really use automation. You can rise to a higher level business processes and tie all of that up and down the staff by leveraging automation. >>You remember a few years ago when definite create first started, I interviewed Todd Nightingale and we're talking about Muraki. You know, not to get in the weeds, but you know, switches and hubs and wireless. But if you look at what we were talking about, then this is kind of what's going on now. And we were just recently, I think our last physical event was Cisco um Europe in Barcelona before all the cove it hit and you had the massive cloud surgeon scale happening going on right when the pandemic hit. And even now, more than ever, the cloud scale the modern APS. The momentum hasn't stopped because there's more pressure now to continue addressing Mawr innovation at scale. Because the pressure to do that because >>the stay alive get >>your thoughts on, um, what's going on in your world? Because you were there in person. Now we're six months in scale is huge. >>We are, Yeah, absolutely. And what happened is as all of our customers as businesses around the world as we ourselves all dealt with, How do we run a business from home? You know, how do we keep people safe? How do we keep people at home and how do we work? And then it turns out, you know, business keeps rolling, but we've had to automate even more because >>you >>have to go home and then figure out how from home can I make sure that my I t infrastructure is automated out from home? Can I make sure that every employee is out there in working safely and securely? You know, things like call center workers, which had to go into physical locations and being kind of, you know, just, you know, blocked off rooms to really be secure with their company's information. They had to work from home. So we had to extend business applications to people's homes in countries like, you know, well around the world. But also in India, where it was actually not, you know, not they wouldn't let They didn't have rules toe let people work from home in these areas. So then what we had to do was automate everything and make sure that we could administer. You know, all of our customers could administer these systems from home, so that puts extra stress on automation. It puts extra stress on our customers digital transformation. And it just forced them toe, you know, automate digitally transform quicker. And they had to because you couldn't just go into a server room and tweak your servers. You have to figure out how to automate all of that. >>You know, one of them >>were still there, all in that environment today. >>You know, one of the hottest trends before the pandemic was observe ability, uh, kubernetes serve micro services. So those things again. All Dev ups. And you know, if you guys got some acquisitions, you thought about 1000 eyes. Um, you got a new one you just bought recently Port shift to raise the game in security, Cuban, All these micro services, So observe, ability, superhot. But then people go work at home, as you mentioned. How do you think? Observe, What do you observing? The network is under huge pressure. I mean, it's crashing on. People zooms and WebEx is and education, huge amount of network pressure. How are people adapting to this in the upside? How are you guys looking at the what's being programmed? What are some of the things that you're seeing with use cases around this program? Ability, challenge and observe ability, challenges? It's a huge deal. >>Yeah, absolutely. And, you know, going back to Todd Nightingale, right? You know, back when we talked to Todd before he had Muraki and he had designed this simplicity, this ease of use, this cloud managed, you know, doing everything from one central place. And now he has This goes entire enterprise and cloud business. So he is now applying that at that Bigger Attn. Bigger scale. Francisco and for our customers. And he is building in the observe ability and the dashboards and the automation of the A P. I s and all of it. But when we take a look at what our customers needed is again, they had to build it all in, um, they had to build in. And what happened was how your network was doing, how secure your infrastructure was, how well you could enable people toe work from home and how well you could reach customers. All of that used to be a nightie conversation. It became a CEO and a board level conversation. So all of a sudden CEOs were actually, you know, calling on the heads of I t and the CEO and saying, You know, how is our VPN connectivity? Is everybody working from home? How many people are, you know, connected and ableto work and watch their productivity? Eso All of a sudden, all these things that were really infrastructure I t stuff became a board level conversation and you know, once again, at first everybody was panicked and just figuring out how to get people working. But now what we've seen in all of our customers is that they're now building in automation, additional transformation and these architectures, and that gives them a chance to build in that observe ability. You know, looking for those events. The dashboards, you know? So it really has been fantastic to see what our customers are doing and what our partners air doing to really rise to that next level. >>Susan, I know you gotta go, but real quick, um, describe what? Accelerating automation with definite means. >>Well, you've been fault. You know, we've been working together on definite in the vision of the infrastructure program ability and everything for quite some time. And the thing that's really happened is yes, you need to automate, but yes, it takes people to do that. And you need the right skill sets in the program ability. So a networker can't be a networker. A networker has to be a network automation developer. And so it is about people. And it is about bringing infrastructure expertise together with software expertise and letting people run. Things are definite. Community has risen to this challenge. People have jumped in. They've gotten their certifications. We have thousands of people getting certified. You know, we have you know, Cisco getting certified. We have individuals. We have partners, you know, They're just really rising to the occasion. So accelerate accelerating automation while it is about going digital. It's also about people rising to the level of, you know, being able to put infrastructure and software expertise together to enable this next chapter of business applications of cloud directed businesses and cloud growth. So it actually is about people, Justus, much as it is about automation and technology. >>And we got definite create right around the corner virtual. Unfortunately, being personal will be virtual Susie. Thank you for your time. We're gonna dig into those people challenges with Mandy and Eric. Thank you for coming on. I know you got to go, but stay with us. We're gonna dig in with Mandy and Eric. Thanks. >>Thank you so much. Thank you. Thanks, John. Okay. >>Mandy, you heard Susie is about people, and one of the things that's close to your heart you've been driving is a senior director of definite certifications. Um is getting people leveled up? I mean, the demand for skills cybersecurity, network program, ability, automation, network design solution, architect cloud multi cloud design thes are new skills that are needed. Can you give us the update on what you're doing to help people get into the acceleration of automation game? >>Oh, yes, absolutely. The you know what we've been seeing is a lot of those business drivers that Susie was mentioning those air. What's accelerating? A lot of the technology changes, and that's creating new job roles or new needs on existing job roles where they need new skills. We are seeing, uh, customers, partners, people in our community really starting to look at, you know, things like Dev SEC ops engineer, network Automation engineer, network automation developer, which sues you mentioned and looking at how these fit into their organization, the problems that they solve in their organization. And then how do people build the skills to be able to take on these new job roles or add that job role to their current, um, scope and broaden out and take on new challenges? >>Eric, I want to go to you for a quick second on this, um uh, piece of getting the certifications. Um, first, before you get started, describe what your role is. Director of developer advocacy, because that's always changing and evolving what's the state of it now? Because with Cove and people are working at home, they have more time to contact, switch and get some certifications and that they can code more. What's your >>What's your role? Absolutely So it's interesting. It definitely is changing a lot. A lot of our historically a lot of focus for my team has been on those outward events. So going to the definite creates the Cisco lives and helping the community connect and help share technical information with them, doing hands on workshops and really getting people into. How do you really start solving these problems? Eso that's had to pivot quite a bit. Obviously, Sisco live us. We pivoted very quickly to a virtual event when when conditions changed and we're able to actually connect, as we found out with a much larger audience. So you know, as opposed to in person where you're bound by the parameters of you know how big the convention center is. We were actually able to reach a worldwide audience with are definite day that was kind of attached onto Sisco Live, and we got great feedback from the audience that now we're actually able to get that same enablement out to so many more people that otherwise might not have been able to make it. But to your broader question of you know what my team does. So that's one piece of it is is getting that information out to the community. So as part of that, there's a lot of other things we do as well. We were always helping out build new sandboxes, new learning labs, things like that that they can come and get whenever they're looking for it out on the definite site. And then my team also looks after communities such as the Cisco Learning Network, where there's there's a huge community that has historically been there to support people working on their Cisco certifications. We've seen a huge shift now in that group that all of the people that have been there for years are now looking at the definite certifications and helping other people that are trying to get on board with program ability. They're taking a lot of those same community enablement skills and propping up community with, you know, helping answer questions, helping provide content. They move now into the definite spaces well and are helping people with that sort of certifications. So it's great seeing the community come along and really see that >>I gotta ask you on the trends around automation. What skills and what developer patterns are you seeing with automation? Are Is there anything in particular? Obviously, network automation been around for a long time. Cisco's been leader in that. But as you move up, the staff has modern applications or building. Do you see any patterns or trends around what is accelerating automation? What people learning? >>Yeah, absolutely. So you mentioned observe ability was big before Cove it and we actually really saw that amplified during co vid. So a lot of people have come to us looking for insights. How can I get that better observe ability now that we needed? Well, we're virtual eso. That's actually been a huge uptick, and we've seen a lot of people that weren't necessarily out looking for things before that air. Now, figuring out how can I do this at scale? I think one good example that Susie was talking about the VPN example, and we actually had a number of SCS in the Cisco community that had customers dealing with that very thing where they very quickly had to ramp up and one in particular actually wrote a bunch of automation to go out and measure all of the different parameters that I T departments might care about about their firewalls, things that you didn't normally look at. The old days you would size your firewalls based on, you know, assuming a certain number of people working from home. And when that number went to 100% things like licenses started coming into play where they need to make sure they had the right capacity in their platforms that they weren't necessarily designed for. So one of the essays actually wrote a bunch of code to go out, use them open source, tooling to monitor and alert on these things, and then published it so the whole community code could go out and get a copy of it. Try it out in their own environment. And we saw a lot of interest around that and trying to figure out Okay, now I could take that. I can adapt into what I need to see for my observe ability. >>That's great, Mandy, I want to get your thoughts on this, too, because as automation continues to scale. Um, it's gonna be a focus. People are at home. And you guys had a lot of content online for you. Recorded every session that in the definite zone learning is going on sometimes literally and non linearly. You've got the certifications, which is great. That's key. Great success there. People are interested. But what other learnings are you seeing? What are people, um, doing? What's the top top trends? >>Yeah. So what we're seeing is like you said, people are at home, they've got time, they want toe advance, their skill set. And just like any kind of learning, people want choice. They wanna be able to choose which matches their time that's available and their learning style. So we're seeing some people who want to dive into full online study groups with mentors leading them through a study plan. On we have two new expert lead study groups like that. We're also seeing whole teams at different companies who want to do an immersive learning experience together with projects and office hours and things like that. And we have a new offer that we've been putting together for people who want those kind of team experiences called Automation Boot Camp. And then we're also seeing individual who want to be able to, you know, dive into a topic, do a hands on lab, gets, um, skills, go to the rest of the day of do their work and then come back the next day. And so we have really modular, self driven hands on learning through the Definite Fundamentals course, which is available through DEV. Net. And then there's also people who are saying, I just want to use the technology. I like Thio experiment and then go, you know, read the instructions, read the manual, do the deeper learning. And so they're They're spending a lot of time in our definite sandbox, trying out different technologies. Cisco Technologies with open source technologies, getting hands on and building things, and three areas where we're seeing a lot of interest in specific technologies. One is around SD wan. There's a huge interest in people Skilling up there because of all the reasons that we've been talking about. Security is a focus area where people are dealing with new scale, new kinds of threats, having to deal with them in new ways and then automating their data center using infrastructure as code type principles. So those were three areas where we're seeing a lot of interest and you'll be hearing more about that at definite create. >>Awesome Eric and man, if you guys can wrap up the accelerated automated with definite package and virtual event here, um, and also t up definite create because definite create has been a very kind of grassroots, organically building momentum over the years. Again, it's super important because it's now the app world coming together with networking, you know, end to end program ability. And with everything is a service that you guys were doing everything with a piece. Um Onley can imagine the enablement that's gonna enable create Can >>you hear the >>memory real quick on accelerating automation with definite and TF definite create. Mandy will start with you. >>Yes, I'll go first, and then Eric can close this out. Um, so just like we've been talking about with you at every definite event over the past years, you know, Devon, it's bringing a p I s across our whole portfolio and up and down the stack and accelerating automation with definite. Suzy mentioned the people aspect of that the people Skilling up and how that transformed team transforms teams. And I think that it's all connected in how businesses are being pushed on their transformation because of current events. That's also a great opportunity for people to advance their careers and take advantage of some of that quickly changing landscape. And so would I think about accelerating automation with definite. It's about the definite community. It's about people getting those new skills and all the creativity and problem solving that will be unleashed by that community with those new skills. >>Eric, take us home. He accelerate automation. Definite and definite create a lot of developer action going on cloud native right now, your thoughts? >>Absolutely. I I think it's exciting. I mentioned the transition to virtual for definite day this year for Cisco Live, and we're seeing we're able to leverage it even further with create this year. So whereas it used to be, you know, confined by the walls that we were within for the event. Now we're actually able to do things like we're adding a start now track for people that I want to be there. They want to be a developer. Network automation developer, for instance, We've now got a track just for them where they could get started and start learning some of the skills they'll need, even if some of the other technical sessions were a little bit deeper than what they were ready for. Eso. I love that we're able to bring that together with the experience community that we usually do from across the industry, bringing us all kinds of innovative talks, talking about ways that they're leveraging technology, leveraging the cloud to do new and interesting things to solve their business challenges. So I'm really excited to bring that whole mixed together as well as getting some of our business units together to and talk straight from their engineering departments. What are they doing? What are they seeing? What are they thinking about when they're building new AP eyes into their platforms? What are the what problems are they hoping that customers will be able to solve with them? So I think together, seeing all of that and then bringing the community together from all of our usual channels. So, like I said, Cisco Learning Network, we've got a ton of community coming together, sharing their ideas and helping each other grow those skills. I see nothing but acceleration ahead of us for automation. >>Awesome. Thanks so much. God, man, can >>I add one had >>one more thing. >>Yeah, I was just going to say the other really exciting thing about create this year with the virtual nature of it is that it's happening in three regions. And, you know, we're so excited to see the people joining from all the different regions. And, uh, content and speakers and the region stepping upto have things personalized to their area to their community. And so that's a whole new experience for definite create that's going to be fantastic this year. >>You know, that's what God is going to close out and just put the final bow on that by saying that you guys have always been successful with great content focused on the people in the community. I think now, during with this virtual definite virtual definite create virtual the cube virtual, I think we're learning new things. People working in teams and groups on sharing content. We're gonna learn new things. We're gonna try new things, and ultimately people will rise up and will be resilient. I think when you have this kind of opportunity, it's really fun. And whoa, we'll ride the wave with you guys. So thank you so much for taking the time to come on. The Cuban talk about your awesome accelerate automation and definitely looking forward to it. Thank you. >>Thank you so much. >>Happy to be here. >>Okay, I'm John for the Cube. Virtual here in Palo Alto studios doing the remote content amendment Virtual until we're face to face. Thank you so much for watching. And we'll see you at definite create. Thanks for watching.

>>from around the globe. It's the Cube presenting accelerating automation with definite brought to you by Cisco. Hey, welcome back. And writer Jeffrey here with the Cube coming from our Palo Alto studio with ongoing coverage of the Cisco Definite event is called Accelerating Automation with definite in the new normal. And we certainly know the new normal is not going away. We've been doing this since the middle of March. We're all the way to October. And so we're excited of our next guest. He's Thomas Chyba. He's the vice president of product marketing and data center networking for the intent based networking group at Cisco. Thomas, great to see you. >>Hey, good to see you, too. Yeah, truly. When any normal as everybody can see in our background. >>Exactly. Exactly So. But I mean, I'm curious. We've talked to a lot of people. We talked to a lot of leaders, you know, especially like back in March and April with this light switch moment, which was, you know, no time to prep. And suddenly everybody has to work from home. Teachers got to teach from home. And so you got the kids home. You got the spouse home everybody's home trying to get on the network and do their zoom calls in their classes. I'm curious from your perspective. You guys air right there on the on the network. You're right in the infrastructure. What did you hear and see? Kind of from your customers When suddenly, you know, March 16th hit and everybody had to go home. >>Well, good point. A. I do think we all appreciate the network much more than we used to do before on. Then the only other differences. I'm really more on WebEx calls and zoom calls, but you know otherwise? Yes. Um What? What I do see, actually, is that, as I said, network becomes much more office as a critical piece. And so before we really talked a lot about agility and flexibility. These days, we're talking much more about resiliency. Quite frankly, on what do I need to have in place with respect to network, To get my things from left to right and, you know, most 2000 east or west, as we say in the data center. Right on. That just is for most of my customers, very, very boring topic at this point, right? >>You know, it's It's amazing to think, you know, had this happened, you know, five years ago, 10 years ago. You know, the ability for so many people in the information industry to be able to actually make that transition relatively seamlessly. Eyes is actually pretty amazing. I'm sure there was some some excitement in some kudos in terms of, you know, it is all based on the network, and it is kind of this quiet thing in the background that nobody pays attention to. It's like a ref in the football game until they make a bad play. So you know, it is pretty fascinating that you and your colleagues that put this infrastructure and that enabled us to really make that move with with with really no prep, no planning and actually have a whole lot of services delivered into our homes that were used to getting at the office or used to getting at school. >>Yeah, and I mean to your point, I mean, some of us did some planning. We clearly talking about some of these thes trends in the way I look at this trans as being distributed data centers and having the ability to move your workloads and your access for users to wherever you wanna be. And so I think that clearly went on for a while. And so, in a sense, we we practice or knowing what we're prepping for. Um, But as I said, resiliency just became so much more important. And, you know, one of things. I actually do a little block a little little prep before block I put out into of August around resiliency. Uh, you if you didn't, if you didn't put this in place, you better put in place because I think, as we all know, we saw her march. This is like, maybe two or three months. We're now in October. Uh, and I think this is the new normal for some time being. Yeah, >>I think so. So let's stick on that theme in terms of trends, right? The other great trend is public cloud, um, and hybrid cloud and multi cloud. There's all types of variants on that theme. Yeah, you had in that block post about resiliency and data center cloud networking data center cloud. You know, some people think Wait, it's it's kind of an either or either got my data center or I've got myself in the cloud and I got Public Cloud. And then, as I said, Hybrid cloud, you're talking really specifically about enabling, um, both in inner data Center resiliency within multi data centers within the same enterprise as well as connecting to the cloud. That's probably counterintuitive for some people to think that that's something that Cisco is excited about and supporting. So I wonder if you can share, you know, kind of the market is changing. How you guys air reacting and really putting the things in place t to deliver customer choice. >>Yeah, I know. It's actually to me. It's really not counterintuitive, because in the end, what what I'm focusing on and the company's focus on is what our customers want to do. I need to do on. That's really, um, would you know most people call hybrid cloud or multi cloud in the end. What what? This is really the ability to have the flexibility to move your workloads where you want him to be, and they have different reasons why you want to place them right. You might have placed them for security reason you might have placed for clients reason, depending on which customer segment you're after? If you're in the United States or in Europe, In Asia there are a lot of different reasons we're gonna put your things. And so I think in the end, what on enterprise looks for is that agility, flexibility and resiliency. And and so really, what you want to put in place is what we call like a cloud on ramp, right? You need to have an ability to move sings as needed. But the larger context action which we see in the last couple of months accelerating, is really this whole seem around digital transformation, which goes hand in hand. Then, was the requirement on the Teesside really do? And I t operations transformation, Right? How I t operates on. I think that's really exciting to see. And this is actually a lot off my discussions. I was customers. What does it actually mean with respect to the I T organization? And what are the operational changes? There's a lot of our customers they're going through, quite frankly, accelerated going through >>right and and automation is in the title of the event. So automation is, you know, is an increasingly important thing. You know, as the way No. And we hear all the time. You know, the flows of data, the complexity of the data, either the on the security or the way the networks moving or, as you said, shifting workloads around based on dynamic situations. Whether that's business security, etcetera, you too suffer defined networking has been around for a while. How are you seeing kind of this evolution in and adding mawr automation, You know, to more and more processes to free up those those, um, kind of limited resource is in terms of really skilled people to focus on the things that they should be focused on and not stuff that that hopefully you can, you know, get a machine to run with some level of automation. >>Yeah, Yeah, that's a good point. And it said the tech line a half you know, sometimes in my mind is really going from cloud ready, which is in most of infrastructures today to cloud native. And so let me a little expand on. This right is like the cloud ready is basically what we have put in place over the last 5 to 6 years. All the infrastructure that our customers have network infrastructure. All the Nexus 9000. There are cloud ready right now. What this really means. You have a P ice everywhere, right? Whether this is on the box, whether it's on the controller, whether this is on the operations tools, all of these a p i n neighbor. And that's just the foundation for automation, right? You have to have that now. The next step really is what do you do with that capability and right? And this is the integration with a lot off automation tools on. That's the whole range, right? This is where the I t operation transformation kicks in. Different customers a different speed, right? Some just You know, I used these AP ice and use normal tools that they have in the network world just to pull information. Some customers go for further and saying, I want to integrate this with, like some seed individuals. Some go even further and saying This is like the cloud native people saying, Oh, I want to use, let's say, redhead answerable. I want to use how she called terra form and use those things to actually drive how I manage my infrastructure. And so that's really the combination of the automation capability plus the integration was relevant cloud native enabling tools that really is happening. At this point. We're seeing customers accelerating that that motion, which really then tribes, is how they run their I t operations. And so that's a pretty exciting, exciting area to see given. As I said, we have the infrastructure in place. There's no need for customers. Actually do change something. Most of them have already the infrastructures that could do this. There's just no doing the operation change the process changes to actually get there, >>right? It's funny we we recently covered, you know, pager duty. And they highlight which you just talked about. The cloud native, which is, you know, all of these applications now were so interdependent on all these different a p I s, you know, pulling data from all these applications. So a when they work great, it's terrific. But if there's a problem, you know there's a whole lot of potential throats to choke out there and find. Find those issues, and it's all being connected via the network. So, you know, it's even mawr critically important not only for the application but for all these little tiny components within the application to deliver. You know, ultimately a customer experience within very small units of time s so that you don't lose that customer. You complete that transaction, they check out of the shopping cart. You know all these? We have these things that are now created with cloud native applications that just couldn't really do before. >>No, you're absolutely right. And this is like I just said, I'm actually very excited because it opens up a lot off abilities for our customers how they want to actually structure the operation, right? One of the nice things around this whole automation, plus, uh, true integration closer to integration is you actually open this up now, this whole automation trained not just to the network operations person, right? You also open it up and can use this for the sake of this person or for the death of a person or for the cloud tops engineering team. Right? Because the way it's structured the way we built this, um, it's literally it's an A P I interface, and you can now decide what is your process? Do you wanna have on what traditional process you have a request number. Corporation teams executes request using these tools and then hands it back over or you say, Hey, maybe some of these security things I gotta hand over the Cyclops team and they can directly call these days a piece, right or even one step further. You can have the opportunity that the death of the application team actually says, Hey, I got to write a whole infrastructure as code kind of a script or template and I just execute right And it's really just using what the infrastructure provides. And so that whole range off different user roles in our customer base. What they can do with the automation capability that's available. It's just very, very exciting, right, because it's literally unleashes a lot of flexibility, how they want to structure and how they wanna rebuild the I T operations processes. >>That's interesting, you know, because the you know the Dev ops culture has taken over a lot. Right obviously changed software programming for the last 20 years, and and I think you know there's a There's a lot of just kind of the concept of Dev ops versus necessarily, you know, the actual things that you do to execute that technique. And I don't think most people would think of, you know, network ops or netapp. You know, whatever the equivalent is the networking world toe have, you know, kind of a fast changing dynamic kind of point of view versus a You know, stick it in, you know, spec it, stick it in, lock it down. So I wonder if you can You can share how, you know, kind of that, Dev ops, um attitude, point of view, workflow, whatever the right verb is has impacted, you know, things that Cisco and the way you guys think about networking and flexibility within the networking world. >>Yeah, literally. Absolutely. And again, it's all customer driven, right? Is none of this. None of this is really actually, you know, a little bit of credit. Maybe some of us where we have a vision, but a lot of this just customer driven feedback. Uh, yeah, we we do have even network operations teams comes to saying, Hey, we use answerable heavily on the computer side. We might use this for for seven. We want to use the same for networking. And so we made available all these integrations with the variety of state. Whether these are the switches, whether it's our A, C and D C and controller or our Martha said orchestration capabilities, all of these has answerable integration away. All right, The other one is you mentioned how she from Cherepkov telephone. We have integrations available and they see the request for these tools to use that on DSO. That is emotion We're in for over a year now. And another block, actually, that's out there. We're just supposed to saying you all set what you can do on then in parallel to this, right? Just making the integration available. We also have a very, very heavy focus on on definite and enablement and training on, you know, a little pluck. And I know probably part of the segment. The whole definite community that Cisco has is very, very vibrant. Uh, and the beauty off this is right. If you look at this, whether your naps person or a deaf person or seconds person doesn't really matter, there's a lot of like capability available to just help you get going or go from one level to the next level. Right. And there's simple things, like sandbox environments where you can, you know, without stress, try things out. Snippets of code A there you can do all of these things. And so we do see, it's a kind of a push and pull a tremendous amount of interest and the tremendous, uh, time people spend to learn, quite frankly. And that's another side product off. You know, the situation wherein people sit home and say Okay, online learning is the thing so thes, thes thes tools they used very heavily, >>right? So that's awesome. Because, you know, we've we've had Suzy we on a number of times. And I know he and Mandy and the team right, really built this definite thing. And it really follows along this other theme that we see consistently across other pieces of tech, which is democratization right? Democratization to the access tool, taking it out of of just the mahogany row with again really limited number of people that know how to make it work and and could make changes in opening up to a software defined world where now that you know, it's his application centric point of view, where the people that are building the APs to go create competitive advantage now Don't have to wait for, you know, the one network person to help him out of these environments. Really interesting. I wonder if you know, when you look at what's happened with Public Cloud and how they kind of changed the buying parameter, how they kind of changed the the the degree of difficulty to get projects started. You know how you guys have kind of integrated that that type of thought process to make it easier for app developers to get their job done? >>Yeah, I mean, again, it's it's I took a look at this more from from a customer answer. It's the transformation process, and it always starts is I want agility. I want flexibility. Everyone resiliency, right. This is where we talked to a business owner what they're looking for, and then it translates into into a night operations process, right? Your strategy needs to map them. How you actually do this on that Just strikes. Then what truths do you want to have available to actually enable this? Right? And the enablement again is for different roles. Right? There is. You need to give sing services to the app developer and, uh the platform team in the security right to your point. So the network, uh, can act at the same speed. But you also give tools to the network operations teams because they need thio adjust. And they have the ability to react thio to some of these requirements. Right? And it's not just automation. I think we we focused on that. But there's also to your point, the need how to extend between data sent us, you know, just just for backup and recovery. And how do I extend into public clouds? Right. Uh, in the end, that's Ah, that's the network connectivity problem. And we have soft us. We have made us available. We have integrations into, uh, W s. We have integrations into azure to actually make this very easy from a from a network perspective to extend your private domains private networks into virtual private networks on on these public cloud. So from an app developer perspective, now it looks like he's on the same network. It's a protective enterprise network. Some of it might sit here, someone might sit here, but it's really looking the same. And that's really in the end, I think. What what a business looks at right. They don't necessarily want to say I need to have something separate for this deployment was a separate for that deployment. What they want is I need to deploy something. E need to do this resilient in the resilient way in an enjoyable way. Give me the tools. And so that's really where we focused, Um, and what we're driving right? It's that combination of automation consistently and then definite tools available that we support. But they're all open. Uh, there are standard tools. The ones I mentioned right that everybody is using. So you're not getting into this, So that's a specific to Cisco. Uh, it's really democratization. I actually like the term. Yeah, >>it's It's a great terminate, and it's it's really interesting, especially with with the A p i s and the way everything is so tight together that everyone kind of has to enable this because that's what the customers demanding. Um, and it is all about the applications and workloads, and one of those things are moving, but they don't really wanna manage that. They just wanna, you know, deliver business, benefit to their customers and respond Thio, You know competitive threats in the marketplace, etcetera. So it's really an interesting time for the infrastructure, you know, to really support kind of. This at first point of view versus the other way around is kind of what it used to be and and enable this hyper fast development, hyper fast change and in the competitive landscape, or else you will be left behind. Um, so super important stuff. >>Yeah. No, I totally agree. And as I said, I mean, it's it's kind of interesting because we we started on the Cisco Data Center side we started. It's probably six or seven years ago, uh, when we when we named the applications centric. Clearly, a lot of these concepts evolved, but in a sense it is. That reversal of the role from the network provides something, and you used Teoh. This is what I want to do. And I need a service thinking on the networking side to explosives that can be consumed, and so that clearly is playing out and said automation is a key key foundation that we put in place in our customers. Most of our customers this point on these on these products, uh, they have all the capabilities there, they can literally take advantage. There's really nothing that stops them point. >>Well, it's good times for you because I'm sure you've seen all the memes in in in social media, right? What's driving your digital transformation? Is that the CEO, the CMO or cove it? And we all know the answer to the question, so I don't think the pace of change is going to slow down any time soon. So for keeping the network up and enabling us all the get done, what we have to get done and and all the little magic that happens behind the scenes >>Yeah, no thanks. Thanks for having me. And again. Yeah, if you're listening and you're wondering, how do I get started? Cisco Definite. It's the place to go. It's, you know, fantastic, fantastic environment. And I highly recommend everybody roll up your sleeve and you know the best reasons you can have. >>Yeah, and we know once the physical events come back, we've been toe definite, create a bunch of times, and it's a super vibrant, super excited, really engaged community. Sharing lots of information is kind of that's still kind of that early vibe. You know where everyone is is still really enthusiastic and really about learning and sharing information. So, you know, like this using the team were really built a great thing. And we're happy to continue to cover it. And eventually we'll be back face to face. >>Okay, Look forward to that as well. >>All right, Thanks. He's Thomason. Jeff, you're watching Continuing coverage of Cisco. Definite accelerating with automation and program ability. Thanks for watching. We'll see you next time.

>>from around the globe. It's the Cube presenting accelerating automation with definite brought to you by Cisco. >>Hello and welcome to the Cube. I'm John for a year host. We've got a great conversation virtual event, accelerating automation with definite Cisco. Definite. And of course, we got the Cisco Brain Trust here. Cube alumni Suzy we Vice President, senior Vice President GM and also CTO of Cisco. Definite and ecosystem Success C X, All that great stuff. Many Wadley Who's the director? Senior director of definite certifications. Eric Field, director of developer advocacy. Susie Mandy. Eric, Great to see you. Thanks for coming on. >>Great to see you >>down. So we're not in person. We >>don't Can't be at the definite zone. We can't be on site doing definite created All the great stuff we've been doing in the past three years were virtual the cube Virtual. Thanks for coming on. Uh, Susie, I gotta ask you because you know, we've been talking years ago when you started this mission and just the succession had has been awesome. But definite create has brought on a whole nother connective tissue to the definite community. This is what this ties into the theme of accelerating automation with definite because you said to me, I think four years ago everything should be a service or X a s is it's called and automation plays a critical role. Um, could you please share your vision? Because this is really important. And still only 5 to 10% of the enterprises have containerized things. So there's a huge growth curve coming with developing and program ability. What's your What's your vision? >>Yeah, absolutely. I mean, what we know is that is, more and more businesses are coming online is I mean, they're all online, But is there growing into the cloud? Is their growing in new areas as we're dealing with security is everyone's dealing with the pandemic. There's so many things going on. But what happens is there's an infrastructure that all of this is built on and that infrastructure has networking. It has security. It has all of your compute and everything that's in there. And what matters is how can you take a business application and tie it to that infrastructure. How can you take, you know, customer data? How can you take business applications? How can you connect up the world securely and then be ableto really satisfy everything that businesses need. And in order to do that, you know, the whole new tool that we've always talked about is that the network is programmable, the infrastructure is programmable, and you don't need just acts writing on top. But now they get to use all of that power of the infrastructure to perform even better. And in order to get there, what you need to do is automate everything. You can't configure networks manually. You can't be manually figuring out policies, but you want to use that agile infrastructure in which you can really use automation. You can rise to a higher level business processes and tie all of that up and down the staff by leveraging automation. >>You remember a few years ago when definite create first started, I interviewed Todd Nightingale and we're talking about Muraki. You know, not to get in the weeds, but you know, switches and hubs and wireless. But if you look at what we were talking about, then this is kind of what's going on now. And we were just recently, I think our last physical event was Cisco um Europe in Barcelona before all the cove it hit and you had the massive cloud surgeon scale happening going on right when the pandemic hit. And even now, more than ever, the cloud scale the modern APS. The momentum hasn't stopped because there's more pressure now to continue addressing Mawr innovation at scale. Because the pressure to do that because >>the stay alive get >>your thoughts on, um, what's going on in your world? Because you were there in person. Now we're six months in scale is huge. >>We are, Yeah, absolutely. And what happened is as all of our customers as businesses around the world as we ourselves all dealt with, How do we run a business from home? You know, how do we keep people safe? How do we keep people at home and how do we work? And then it turns out, you know, business keeps rolling, but we've had to automate even more because >>you >>have to go home and then figure out how from home can I make sure that my I t infrastructure is automated out from home? Can I make sure that every employee is out there in working safely and securely? You know, things like call center workers, which had to go into physical locations and being kind of, you know, just, you know, blocked off rooms to really be secure with their company's information. They had to work from home. So we had to extend business applications to people's homes in countries like, you know, well around the world. But also in India, where it was actually not, you know, not they wouldn't let They didn't have rules toe let people work from home in these areas. So then what we had to do was automate everything and make sure that we could administer. You know, all of our customers could administer these systems from home, so that puts extra stress on automation. It puts extra stress on our customers digital transformation. And it just forced them toe, you know, automate digitally transform quicker. And they had to because you couldn't just go into a server room and tweak your servers. You have to figure out how to automate all of that. >>You know, one of them >>were still there, all in that environment today. >>You know, one of the hottest trends before the pandemic was observe ability, uh, kubernetes serve micro services. So those things again. All Dev ups. And you know, if you guys got some acquisitions, you thought about 1000 eyes. Um, you got a new one you just bought recently Port shift to raise the game in security, Cuban, All these micro services, So observe, ability, superhot. But then people go work at home, as you mentioned. How do you think? Observe, What do you observing? The network is under huge pressure. I mean, it's crashing on. People zooms and WebEx is and education, huge amount of network pressure. How are people adapting to this in the upside? How are you guys looking at the what's being programmed? What are some of the things that you're seeing with use cases around this program? Ability, challenge and observe ability, challenges? It's a huge deal. >>Yeah, absolutely. And, you know, going back to Todd Nightingale, right? You know, back when we talked to Todd before he had Muraki and he had designed this simplicity, this ease of use, this cloud managed, you know, doing everything from one central place. And now he has This goes entire enterprise and cloud business. So he is now applying that at that Bigger Attn. Bigger scale. Francisco and for our customers. And he is building in the observe ability and the dashboards and the automation of the A P. I s and all of it. But when we take a look at what our customers needed is again, they had to build it all in, um, they had to build in. And what happened was how your network was doing, how secure your infrastructure was, how well you could enable people toe work from home and how well you could reach customers. All of that used to be a nightie conversation. It became a CEO and a board level conversation. So all of a sudden CEOs were actually, you know, calling on the heads of I t and the CEO and saying, You know, how is our VPN connectivity? Is everybody working from home? How many people are, you know, connected and ableto work and watch their productivity? Eso All of a sudden, all these things that were really infrastructure I t stuff became a board level conversation and you know, once again, at first everybody was panicked and just figuring out how to get people working. But now what we've seen in all of our customers is that they're now building in automation, additional transformation and these architectures, and that gives them a chance to build in that observe ability. You know, looking for those events. The dashboards, you know? So it really has been fantastic to see what our customers are doing and what our partners air doing to really rise to that next level. >>Susan, I know you gotta go, but real quick, um, describe what? Accelerating automation with definite means. >>Well, you've been fault. You know, we've been working together on definite in the vision of the infrastructure program ability and everything for quite some time. And the thing that's really happened is yes, you need to automate, but yes, it takes people to do that. And you need the right skill sets in the program ability. So a networker can't be a networker. A networker has to be a network automation developer. And so it is about people. And it is about bringing infrastructure expertise together with software expertise and letting people run. Things are definite. Community has risen to this challenge. People have jumped in. They've gotten their certifications. We have thousands of people getting certified. You know, we have you know, Cisco getting certified. We have individuals. We have partners, you know, They're just really rising to the occasion. So accelerate accelerating automation while it is about going digital. It's also about people rising to the level of, you know, being able to put infrastructure and software expertise together to enable this next chapter of business applications of cloud directed businesses and cloud growth. So it actually is about people, Justus, much as it is about automation and technology. >>And we got definite create right around the corner virtual. Unfortunately, being personal will be virtual Susie. Thank you for your time. We're gonna dig into those people challenges with Mandy and Eric. Thank you for coming on. I know you got to go, but stay with us. We're gonna dig in with Mandy and Eric. Thanks. >>Thank you so much. Thank you. Thanks, John. Okay. >>Mandy, you heard Susie is about people, and one of the things that's close to your heart you've been driving is a senior director of definite certifications. Um is getting people leveled up? I mean, the demand for skills cybersecurity, network program, ability, automation, network design solution, architect cloud multi cloud design thes are new skills that are needed. Can you give us the update on what you're doing to help people get into the acceleration of automation game? >>Oh, yes, absolutely. The you know what we've been seeing is a lot of those business drivers that Susie was mentioning those air. What's accelerating? A lot of the technology changes, and that's creating new job roles or new needs on existing job roles where they need new skills. We are seeing, uh, customers, partners, people in our community really starting to look at, you know, things like Dev SEC ops engineer, network Automation engineer, network automation developer, which sues you mentioned and looking at how these fit into their organization, the problems that they solve in their organization. And then how do people build the skills to be able to take on these new job roles or add that job role to their current, um, scope and broaden out and take on new challenges? >>Eric, I want to go to you for a quick second on this, um uh, piece of getting the certifications. Um, first, before you get started, describe what your role is. Director of developer advocacy, because that's always changing and evolving what's the state of it now? Because with Cove and people are working at home, they have more time to contact, switch and get some certifications and that they can code more. What's your >>What's your role? Absolutely So it's interesting. It definitely is changing a lot. A lot of our historically a lot of focus for my team has been on those outward events. So going to the definite creates the Cisco lives and helping the community connect and help share technical information with them, doing hands on workshops and really getting people into. How do you really start solving these problems? Eso that's had to pivot quite a bit. Obviously, Sisco live us. We pivoted very quickly to a virtual event when when conditions changed and we're able to actually connect, as we found out with a much larger audience. So you know, as opposed to in person where you're bound by the parameters of you know how big the convention center is. We were actually able to reach a worldwide audience with are definite day that was kind of attached onto Sisco Live, and we got great feedback from the audience that now we're actually able to get that same enablement out to so many more people that otherwise might not have been able to make it. But to your broader question of you know what my team does. So that's one piece of it is is getting that information out to the community. So as part of that, there's a lot of other things we do as well. We were always helping out build new sandboxes, new learning labs, things like that that they can come and get whenever they're looking for it out on the definite site. And then my team also looks after communities such as the Cisco Learning Network, where there's there's a huge community that has historically been there to support people working on their Cisco certifications. We've seen a huge shift now in that group that all of the people that have been there for years are now looking at the definite certifications and helping other people that are trying to get on board with program ability. They're taking a lot of those same community enablement skills and propping up community with, you know, helping answer questions, helping provide content. They move now into the definite spaces well and are helping people with that sort of certifications. So it's great seeing the community come along and really see that >>I gotta ask you on the trends around automation. What skills and what developer patterns are you seeing with automation? Are Is there anything in particular? Obviously, network automation been around for a long time. Cisco's been leader in that. But as you move up, the staff has modern applications or building. Do you see any patterns or trends around what is accelerating automation? What people learning? >>Yeah, absolutely. So you mentioned observe ability was big before Cove it and we actually really saw that amplified during co vid. So a lot of people have come to us looking for insights. How can I get that better observe ability now that we needed? Well, we're virtual eso. That's actually been a huge uptick, and we've seen a lot of people that weren't necessarily out looking for things before that air. Now, figuring out how can I do this at scale? I think one good example that Susie was talking about the VPN example, and we actually had a number of SCS in the Cisco community that had customers dealing with that very thing where they very quickly had to ramp up and one in particular actually wrote a bunch of automation to go out and measure all of the different parameters that I T departments might care about about their firewalls, things that you didn't normally look at. The old days you would size your firewalls based on, you know, assuming a certain number of people working from home. And when that number went to 100% things like licenses started coming into play where they need to make sure they had the right capacity in their platforms that they weren't necessarily designed for. So one of the essays actually wrote a bunch of code to go out, use them open source, tooling to monitor and alert on these things, and then published it so the whole community code could go out and get a copy of it. Try it out in their own environment. And we saw a lot of interest around that and >>trying >>to figure out Okay, now I could take that. I can adapt into what I need to see for my observe ability. >>That's great, Mandy, I want to get your thoughts on this, too, because as automation continues to scale. Um, it's gonna be a focus. People are at home. And you guys had a lot of content online for you. Recorded every session that in the definite zone learning is going on sometimes literally and non linearly. You've got the certifications, which is great. That's key. Great success there. People are interested. But what other learnings are you seeing? What are people, um, doing? What's the top top trends? >>Yeah. So what we're seeing is like you said, people are at home, they've got time, they want toe advance, their skill set. And just like any kind of learning, people want choice. They wanna be able to choose which matches their time that's available and their learning style. So we're seeing some people who want to dive into full online study groups with mentors leading them through a study plan. On we have two new expert lead study groups like that. We're also seeing whole teams at different companies who want to do an immersive learning experience together with projects and office hours and things like that. And we have a new offer that we've been putting together for people who want those kind of team experiences called Automation Boot Camp. And then we're also seeing individual who want to be able to, you know, dive into a topic, do a hands on lab, gets, um, skills, go to the rest of the day of do their work and then come back the next day. And so we have really modular, self driven hands on learning through the Definite Fundamentals course, which is available through DEV. Net. And then there's also people who are saying, I just want to use the technology. I like Thio experiment and then go, you know, read the instructions, read the manual, do the deeper learning. And so they're They're spending a lot of time in our definite sandbox, trying out different technologies. Cisco Technologies with open source technologies, getting hands on and building things, and three areas where we're seeing a lot of interest in specific technologies. One is around SD wan. There's a huge interest in people Skilling up there because of all the reasons that we've been talking about. Security is a focus area where people are dealing with new scale, new kinds of threats, having to deal with them in new ways and then automating their data center using infrastructure as code type principles. So those were three areas where we're seeing a lot of interest and you'll be hearing more about that at definite create. >>Awesome Eric and man, if you guys can wrap up the accelerated automated with definite package and virtual event here, um, and also t up definite create because definite create has been a very kind of grassroots, organically building momentum over the years. Again, it's super important because it's now the app world coming together with networking, you know, end to end program ability. And with everything is a service that you guys were doing everything with a piece. Um Onley can imagine the enablement that's gonna enable create Can >>you hear the >>memory real quick on accelerating automation with definite and TF definite create. Mandy will start with you. >>Yes, I'll go first, and then Eric can close this out. Um, so just like we've been talking about with you at every definite event over the past years, you know, Devon, it's bringing a p I s across our whole portfolio and up and down the stack and accelerating automation with definite. Suzy mentioned the people aspect of that the people Skilling up and how that transformed team transforms teams. And I think that it's all connected in how businesses are being pushed on their transformation because of current events. That's also a great opportunity for people to advance their careers and take advantage of some of that quickly changing landscape. And so would I think about accelerating automation with definite. It's about the definite community. It's about people getting those new skills and all the creativity and problem solving that will be unleashed by that community with those new skills. >>Eric, take us home. He accelerate automation. Definite and definite create a lot of developer action going on cloud native right now, your thoughts? >>Absolutely. I I think it's exciting. I mentioned the transition to virtual for definite day this year for Cisco Live, and we're seeing we're able to leverage it even further with create this year. So whereas it used to be, you know, confined by the walls that we were within for the event. Now we're actually able to do things like we're adding a start now track for people that I want to be there. They want to be a developer. Network automation developer, for instance, We've now got a track just for them where they could get started and start learning some of the skills they'll need, even if some of the other technical sessions were a little bit deeper than what they were ready for. Eso. I love that we're able to bring that together with the experience community that we usually do from across the industry, bringing us all kinds of innovative talks, talking about ways that they're leveraging technology, leveraging the cloud to do new and interesting things to solve their business challenges. So I'm really excited to bring that whole mixed together as well as getting some of our business units together to and talk straight from their engineering departments. What are they doing? What are they seeing? What are they thinking about when they're building new AP eyes into their platforms? What are the what problems are they hoping that customers will be able to solve with them? So I think together, seeing all of that and then bringing the community together from all of our usual channels. So, like I said, Cisco Learning Network, we've got a ton of community coming together, sharing their ideas and helping each other grow those skills. I see nothing but acceleration ahead of us for automation. >>Awesome. Thanks so much. God, man, can >>I add one had >>one more thing. >>Yeah, I was just going to say the other really exciting thing about create this year with the virtual nature of it is that it's happening in three regions. And, you know, we're so excited to see the people joining from all the different regions. And, uh, content and speakers and the region stepping upto have things personalized to their area to their community. And so that's a whole new experience for definite create that's going to be fantastic this year. >>You know, that's what God is going to close out and just put the final bow on that by saying that you guys have always been successful with great content focused on the people in the community. I think now, during with this virtual definite virtual definite create virtual the cube virtual, I think we're learning new things. People working in teams and groups on sharing content. We're gonna learn new things. We're gonna try new things, and ultimately people will rise up and will be resilient. I think when you have this kind of opportunity, it's really fun. And whoa, we'll ride the wave with you guys. So thank you so much for taking the time to come on. The Cuban talk about your awesome accelerate automation and definitely looking forward to it. Thank you. >>Thank you so much. >>Happy to be here. >>Okay, I'm John for the Cube. Virtual here in Palo Alto studios doing the remote content amendment Virtual until we're face to face. Thank you so much for watching. And we'll see you at definite create. Thanks for watching.

from the cube studios in Palo Alto in Boston connecting with thought leaders all around the world this is a cube conversation LeBron's special conversation I'm John Tory here in the cube I'm not in the studio I'm at home we're sheltering in place the studio quarantine crew is there we've got a great guest here to break down and Alice in the tech industries for vallah who's this principle of zk research Aziz great to check in with you for our check-in last time we chatted you broke down entire industry a lot to talk about now we have the Cisco earnings just came out and a lot of other great things are happening thanks for joining me well what's your take on what's going on yeah I think so thanks John it's uh it's been heard about tumultuous last few months I think one of the takeaways I had from Cisco's earnings actually was that it's not as bad as you think I know if you read a lot of what's going on the media we get everything from doomsday and the world's ending or whatever but I think what Cisco's earnings showed and in Cisco I know they have a lot of enemies and a lot of competitors out there but they're really still a bellwether for the industry and so everyone should rejoice in the fact that they actually had a pretty good quarter I think what was was telling about that was security was up the services business was up the margins were good and what that shows me is that there's still room for innovation customers relax are still buying things and they're willing to pay for things that actually help drive their business forward and so Cisco's put a lot of energy into their services group to make sure that customers are able to adapt their technology and change their business right and so from an overall market perspective Cisco is you know they're the quarters are the court has shifted from almost everybody else's and so they're generally a leading indicator of where things are going so I think the fact that they showed some strength they guided up from where the street thought I think that's a good thing for the entire industry and I think I'm not saying we're out of this yet but I think businesses are starting to spend money where they need to in order to put themselves in a position to come on strong after well once we start going back to work whoever knows what that'll be I think the other sort of interesting pivot here is that I think the overall role the network has changed with income right we've covered networking technologies a long time it gets a little bit of interest sometimes from sea level certainly not as much as it should from CEOs and CIOs a lot of people think of it as the plumbing and the pipes it's hard to understand it's a very complicated technology sometimes but when you look at what's happened with digital transformation initiatives and now covent we've got more people at home or adopting cloud services we use video for connecting more things with IOT initiatives so the overall value of the network is increased that I think that was also reflected in Cisco's numbers I think this transition had started when you look at a lot of the building blocks and digital transformation IOT cloud mobility things like that they're all Network centric in nature and so for the first time in history I think business leaders actually need to look at their network strategies because if that's without a sound network strategy as we sort of come out of this and the companies that have a good one will be able to really step on the gas and do what they want with their business the ones that don't I think I'd a really struggle to survive because I'm not gonna be able to do a lot of these advanced things yeah great point one of the things Brazil the new cisco has a new leadership new c has been in place for a while positioning they're going after and you know with the cloven crisis it really puts more pressure knock the move of the network because it's a core staple of an organization yet the transformation journey is going to be accelerated this gives Cisco it's a lucky strike for Cisco because it'll move packets around and the multi cloud conversation comes in and the enablement of application development all being five to the network is what cisco has been preparing on and this has kind of been a nuance point then that everyone understands but coming out of Cova to have a growth strategy if you're not programming up and down the stack with DevOps and Nets a cops or whatever you want to call it people working at home a new perimeter is now emerged that's everything everything is the premise is this a tailwind for Cisco your thoughts on that your face oh yeah the big time tailwind francisco i think what's happened gentlemen you look at network evolution over the last five years we can do much more with our network that's coming to cost and that cost us complexity so trying to tie all these things together SP Winn Sassie datacenter Sdn right we've got Wi-Fi six coming we've got 5g coming so we've got all these great things that we're gonna let our networks be faster than ever before and run applications we can never run before right you look at some of the demos on 5g we're able to wear untethered Wi-Fi our virtual reality headsets complete creating completely new shopping experiences educational experiences but you need a lot of bandwidth that but not only you need bandwidth I think the one thing that Kovac has taught us is do you have any weakness in the network anywhere right from the user's hand all the way to the cloud that weak point at the time and so now you have to start thinking of your network not in pieces of having a campus network Wi-Fi network data center network and that a single network right and so cisco is really one of the few companies maybe the only company that can actually deliver that end and network that starts in the company extends to people's homes goes out to the cloud and with what they've done masterfully under Chuck Robbins is they've been able to pile those things together to create a much simpler way of operating this complicated network so you look at what they're doing you know with a CI and intent based networking what that is is you can think of it almost as a software overlay that masks the complexity of the network that's underneath it yeah talking about cisco over the past decade and a half and i'm with the stack guys you gotta move up the stack this has been this is now their opportunity and with multi cloud on the horizon or here this is going to give cisco a path but I got to ask you what is your take and advice to Cisco when you're out there talking to them you're talking to of the customers all the time and practitioners you're the analyst what do they need to do better because you can't just wish a multi cloud upon the marketplace it's coming but it's not clearly not the use case yet so that's a time lag between a CI intent based networking to true multi-cloud what if Cisco do in the meantime yeah well I think what's this go has to do is is think about what they're doing with a CI and multi cloud and actually help their customers implement it in in pieces and what the description I'd use is is the paths this goes on and the path customers are on actually in this world of you think if the end state is true hybrid multi-cloud right we have to get there in ship shots and not moon shots and what I mean by that is if you were to say to a customer this is your end state right the path to get there is so donkey and it's like a moon shot that it paralyzes the customer if you break this down into a set of chip shots right that gets much easier so so put the infrastructure in place to be able to just have the visibility across applause then maybe automate movement from hi private the public cloud right then automate some of the processes that give you the most headaches then move to a bigger Ottoman Ottoman automation framework right so yeah areas like security network configuration right things like that those are those are very difficult for customers to do manually those are the things they should be automating today so what they want to do is almost take through their intent-based network to almost as a lighthouse the road to a visionary state and then help customers get there in pieces because if they try and rush them along too fast I think they'll lose the customer because the complexity is too high the other area they should really be focused on is continuing to mature the services business I think that's something under Chuck Robbins that's night and day different than what it was the services business - Cisco prior to Chuck was a lot of break fix you know their TAC is well renowned as being a great pack but now they've gotten more of the pro services they've gotten more into adoption services and I think the more subscription they sell what Cisco needs to really understand is that customers tend not to renew things they don't use right so making sure that the services group helps customers and use the things that they're paying for and that'll pay dividends for them multiple dividends for them down the road I want to get the silken one on that opportunity to upsell and do a refresh because what refreshes are not gonna be on the docket early on unless discuss business value so let's hold that for a second John Chambers has been on the cube recently in his new role as a coach and investor and he says to us on the cube you know transitions versus transformation Cisco and the big companies are expected to win the transitions but now with coming out of this there's real transformation so you got to look at things like collaboration hey guys get better this is not just win the enterprise with a better web max zoom is they can ask Bob teams is out there so you know Cisco's that's a huge collaboration piece and a bunch of other business so where's their transition wins and where's their transformational opportunity in Europe in well I think the entire company is kind of going through transformations right even on the network side so it's right it's like you know the industry has been calling Francisco to get commoditized for years right and if you look the product gross margins are actually the strongest they've been in a decade right so I remember when I fell below 60% they everybody thought the world was falling this quarter I think was a little over 65 on the product side and so my belief is nothing is really a commodity if you can drive innovation that's what's this has been doing so from a transition standpoint I think they've done a lot of that they've transitioned the company to software and services they've transitioned the company more terrain model they've actually decoupled software from the hardware so customers can buy differently and you brought up the fact that we may not have a hardware refresh but that's okay as long as they keep the software a newa cycles forth where the transformations has to come is completely change the dynamics of how something works and so with intent-based networking you think of the old way that network engineers to work like the way I used to work when I was an engineer a lot of hunting pecking and at a CLI doing a lot of cutting and pasting and using homegrown tools that doesn't scale anymore my research shows that on average takes companies about four months the implemented change network-wide far too slow for digital company right so Francisco's done is they've accelerated that by letting customers automate more things and so Francisco the transformation comes in allowing customers to new new things I think you read in the collaboration side there's more work to do nobody's got a bigger collaboration portfolio than Cisco they got endpoints they got rooms just right they've got software they were a cloud on Prem but they got to take that and tie it together and I think the other area that's is gonna need improving is on they've they've got a lot of management tools that that look at different things they have at the ACI manager and a whole bunch of different security consoles in fact they funded them sometimes and said that the market leader in single panes of glass because they have more than anybody right I think eventually they got to be able to tie that information together and help customers understand what it means from a cross domain perspective because they still build a product's wireless campus data center but as I mentioned before we just have one network and so Cisco can aggregate this data up apply machine learning to it and help customers what that means they see insight across the entire network that would really be powerful because they they've got the footprint now they just have to be able to deliver the machine learning based insights some customers understand what that data means and they have a unique opportunity in the short term no one's going to be kidding Cisco out anytime soon there's a safety rating and using the big companies I think what what Cisco is able to bring is a there's a level of financial stability that other companies may not have and so they can weather the storm for a long time so you know I it's easy to say going to Cisco is the safe bet it has been for a long time but but i but I think it's also the smart bet I think they're they're able to continue to invest in things maybe smaller companies more people do yeah my question on Cisco a big fan of their strategy have been vocal about that for a while my question on Cisco want to be critical is to say how fast can you get that development going show the software value in market show customers a growth trajectory that they can execute on it can advantage the network policy intelligence if they could do that they're gonna be in good shape you agree yeah I think one of the challenges though is the transformation of their customer base do and that's where the work Suzy we've been doing in the dev that teams so important like if if they were to shift their whole strategy over at the developer folks talk word today I think that would largely put them in a position or trouble because the engineers that work with the stuff and the resellers that work with the stuff aren't they don't really have the skill sets they advantage that right so last year Suzy we she really talked a lot about the growth a definite this year they came out with in Barcelona this year they they came up with a bunch of certifications for dev net now there they were actually coming out with a number of a partner certifications as well so the resellers can get certified but I think it's important that they continue to push their engineer base into gaining these new skills I'll give you an interesting data point for my research and that's you know that only about a quarter of networking engineers has ever made an API call right and so you look at all Cisco's new gear it's all API driven and so if you want to do something as simple as say get all the IP addresses in your network you can just use an API call for that right the other way to do it is you do a show command and the CLI your screen scrape and you take a visual basic trip that you parse it you know and you get it that way right so the API map using those is a lot easier and so I think Cisco's got a good strategy with Deb net they've grown that face a lot it's still relatively small you know it's under a million people and you think of the overall size the Cisco customer user base point that's where they gonna put some effort right more and more out driving adoption to them now well I think you're smarter than I think you're researching them they must be listening to you because they haven't really tried to jam that down their throats they've been very humble about it and I think a million is pretty damn good number I think Cisco again to your point they're bringing people into the water the low end first before you you go to the deep end so swim with the bubble if you will with definite what they did was they assumed the engineer had no knowledge of software because I think at first when they put the lot of the programs a place they assumed people would have some knowledge of how to code right and and I also think the industry did them a bit of a disservice we used her there was a lot of stuff written in the media how every network engineer needs to become a software developer well they don't have to summer get make them software developers but they at least have to come software power ease right so do your job through software but you don't have to be a developer and that's where definite really when it really matured is that diverge down to past developer engineer who's your saw common software skills and then you break down a specialist after that and so they've they've actually helped with the maturity of that they've changed their certification programs for reflect that and I think Devin that really is a big be and if they can transition that engineer base then it helps the adoption of the new on these I want to get your final thoughts on this segment on multi-cloud obviously it would be a really great win for it creates of interoperability strictly with the network intelligence cisco could bring to the table and others you got startups out there like aviatrix and others and vmware with nsx trying to get that for the security fabric a lot of action going on with multi cloud and networking your thoughts what does your research tell you what's gonna transpire how do you see that market playing out in my research shows that little R ad percent of companies prior to Co vid had multi-cloud on the roadmap and I'm assuming that's that's gone up I haven't actually done a survey since then um one of the I think it's funny koban exposed a lot of things from a lot of vendors right and I think one of the things that is is shown cracks in the cloud yeah you look at some of the the data and how many outages Microsoft had Google had some strains AWS has held up pretty well under the strain of of a lot of the higher utilization when coated but they've been building a lot of capacity into theirs as well so I think from a customer perspective it makes sense you don't want to put all your eggs in one basket some cloud providers are stronger in some regions they each have different their own different cloud platforms other private cloud platforms and the problem is is if you decide if you decide to go multi-cloud you can't use the cloud providers tools right so if I use an AWS load balancer that works great in AWS but it's not gonna help me with Azure or GCE similarly if I use GCP tools I can't extend that out the azure so something needs to connect those and be able to five security and policy and that's where multi cloud comes from and you're right there's some good startups there I think um the difference with Cisco this time versus the Sdn world was when as the ends came about I think Cisco didn't want that to happen and I think they actually actively worked against us the end and I've talked to chuck Robbins about that he said you'll never ever see Cisco do that again if something is good for the customers they want to lead that transition and so Cisco's been very active in multi focking and given they've got the install base already I do think they will help bring this long but there are some good stir yeah it's interesting Sdn really wasn't ready for primetime even when VMware bought in this era hey when it was still there I didn't have a lot of revenue it had a future VMware claims that's the saves and NSX was saved by a Sdn some people say was completely rewritten final thoughts on outlook and you see coming out of Ovid obviously it's been well reported we've been reporting VPNs have been under provision that was a blind spot bought a blind spots and disruption that wasn't forecasted in the classic sense there was no there was no you know hurricane there was no flood it was a covin invisible disruption yeah and there's no impact right like even with when you think of what happened with the the floods in New York and 9/11 people knew that they'd eventually go back and so business continuity and disaster recovery was a temporary thing and I can I set up a data center to work for a couple months so I can go back to New York that's not the case with koban where we're trying to manage for an undefined endpoint which is extremely difficult for an IT perspective I do think that Kogan again has highlighted the value of the network I think we'll see a lot of transition from VPN to sd when I think that's that's certainly good I think the rise in video will also cause a Wi-Fi upgrade cycle we'll get back to the office and I think you'll see a lot of focus on programmability and agility because I don't believe we're gonna see everybody return to the office was like one big bang John I think we're more likely to see is the future work to be almost like when you and I were in college we do a bunch of stuff at home we go to the campus when we have classes and when we want to meet people similarly we'll go to work when we have meetings and then in between meetings we'll go find an open place to work but in general we'll do a lot of work a lot more work from home in fact my research shows 93 percent of the business leaders I interviewed said they expect to see at least a 30 percent increase in the work from home post Kovan right so we're gonna have a lot more people doing that but it's not gonna be everyone working for home everybody work in the office it's gonna be a hybrid of the two people are gonna come and go and that bribes the need for agility and today's networks really not that agile and so I need I want to go back to college if we do thirsty happy hours do I mean have the whole week or the stupid stuff it's the final point you mentioned SP when I was talking with Dave Volante SP Minutemen just last week and I said you know this SD win today is not your grandfather's sdn meaning SP where it's changed a lot it's basically the internet now so what was the modern update definition of SD grin I mean it used to be you connect the wide area network you can have some campus you'd do some networking what is it now what's the same name but it's yeah what is it your journey the technology if you look at the adoption of anything right the first wave of stuff is to make the new stuff look like the old stuff so we put VoIP in we made it look a lot like TDM when we had cloud we lifted and shift it and how did we didn't really enjoy wraps and then we eventually get smart and think what can I do with the new thing that I can't do the old thing and so a lot of early SD win deployments were simply just replacements for MPLS and they were put in to save a bit of money but now companies are getting smarter they're thinking about what can I do with my SD win that I couldn't do before so there's a lot more tighter integration with security I think as companies but SD win in and and think about what the win is today John it used to be corporate offices and data centers I think it's everybody's house right and so being able to extend your win at the single people out to planes trains and automobiles you remember that movie but those are all getting connected as well people's back acts fan kiosk those are all becoming way endpoints right so that's where you need to embed more security in the network and so I think that's a transition we've seen into that see you and I think the technology has matured to the point where it's getting easier to deploy faster to flow and you're right we can use the internet for transport in some cases some will still keep there still be a lot of MPLS out there but I do think we wind up in this hybrid world but clearly then the time has never been better for for SD win I will see a rule of curve for that because it's the only way to extend the win the people's homes the things the cars and really anything that's connected you know that's such a great point and I think this is a real new once in the industry it's a whole nother rebirth of the category because the aperture is brighter you got policy you've got reliability and get security built in this is key key Johnny H salt key yeah yeah whole concept the AI ops becomes real because we're collecting data and we're able to use AI to automate operations so Z's we call it s T win 2.0 that's what you got to do we got making an acronym out of this come on we can't just saw s T when it is SD win - righto because it's the next it's that it's it's the second wave of it we're actually thinking about how to transform our companies so the the John Chambers quote of transition for transversus transformation is apropos because the like I said a lot of the waves that that Cisco went through early on was we transition the market and then we transform right and so SD win so far has been transitional moving away from the old thing but now in strength and defense formed where our entire network operates these gradients that always a pleasure to talk to you get the straight scoop for the signal right there from all the noise in the industry now more than ever people are gonna be focused on critical project so thanks for your insight as DK now can research great stuff and we'll keep keep following you in great guest thank you come on thanks John first burger okay cute conversation here remote we're doing our part either at home and studio quarantine in this is the cube virtual virtualization has come to the cube will do will do whatever it takes to get the content out there Z's thanks so much for coming I appreciate thanks for watching on John Currier [Music]

>>live from Barcelona, Spain. It's the Cube covering Cisco Live 2020 right to you by Cisco and its ecosystem partners. >>Welcome back. You're watching the Cube, helping to extract the signal from the noise here at Cisco Live 2020 in Barcelona. I'm stupid, and my co host for this segment is Dave Volante. John Furrier is also in the house. One of the things when we look at Cisco it has a strong strength and helping users really with their careers. And, of course, education is a key piece of that Help really dig into that ever changing topic. Talk about future of work as a great hashtag. I love following on LinkedIn and Twitter Everybody's always interested in because it affects so many people. Mike Adams Welcome back to the Cube vice president, general manager of learning at Cisco. Thanks so much. Thanks. It's >>a pleasure to >>be here. Good to see you guys again. All right, so we're here in the Dev Net. Zo, we've been watching some of the move Cisco's been making heard about the New Dev Net certifications, of course. You know, leading up to and at the show, I see lots of friends talking about the prep they're doing. The course is they're taking and, you know, all excited if they pass a certification, everything. So bring us into kind of what's new in your world. Sure on, and we'll go from there. >>So the last time we spoke in San Diego, we had just announced Cisco's new certification program, the most exciting and fundamental changes we've made to the certification program in over a decade. That was the promise that we made to the industry in 26 short days. We fulfill that promise with the launch of the new certification program right, and that includes the first software certification track for Cisco. The definite certifications. But there's some other big changes that have been incorporated into the new program as well. We have continuing education credits, which we spend a little bit of time talking about last time to allow people to maintain their certifications at every level. There's a lot of evidence that there's more value in learning new things to maintain that certification than just re taking an old test again. We also have a customer success manager certification that I would love to chat with you guys about as well because there's two big fundamental changes taking place in the industry today. One of them is very technology oriented, the coming together of network and software to unleash the capability of the network. But there's a fundamental business change that's taken place is where a business model change. And that's where Cisco has pivoted our historic services organization toward a customer success, customer experience oriented model. And we're now certifying folks to be customer success managers in the industry as well. So a lot happening around certifications, >>I said in my breaking analysis leading up to the show. You know, the ascendancy of Cisco kind attract a lot of things, but there were three. The levers that I called out one was the bet on I P. The other was the mergers and acquisition strategy which panned out, and the third was training. You know, this force of advocates, which became this the secret weapon we're now seeing sort of the next wave of that Are we in the industry changes. You guys are on top of that. I wonder if you could talk about the the force of, you know, body of work that you guys have helped create as advocates and really changing the way in which people are applying technology and beyond technology. >>Yeah, so So you're right. So for over 26 years, individual engineers and technologists have bet their career on Cisco, and they have actualized that through certifications. Those certifications in the rigor and the power of those have allowed them to demonstrate their capability to get that next job to compete and earn more for their family to do things that they never would have thought they would've been able to do otherwise, regardless of who their employer is. So one of the things that's most gratifying about the role that I'm in and the work that we do as we touch individual lives. You were talking a moment ago about hearing individual people being excited about the exam they passed. That's not a B to B conversation that's a person to person conversation, right, So that opportunity to influence that historically has been powerful. And with this new certification program that we're rolling out on a lot of the other changes that are happening, we're telling folks you can now bet your next 26 years on Cisco bet your career on us and we're gonna make sure that it's equally is valuable with the new skill software in particular there. >>And it's not. The point is that you talk to the folks who have gone through the sort of against, like CCP, obviously gold standard. Yeah, it's not trivial. It's really challenging. Is going back to college finding way work hard? Teoh make it regularly with the >>value of that certification is because we maintain the integrity of that program, and that's exactly what we're going to continue to do. So maybe using that structure and integrity and rigour that we've built over the last 26 years and now injecting new capabilities and skill into that model is really what the focus >>is. I love to hear a little bit more. Mike. You were talking about changes and different options. People have to make sure that they're not just on the treadmill of, you know, repeating the same thing. >>Yeah, yeah, I >>have to start with Dev. Net. You have to start with software skills we're hearing from our customers every single day. Fundamental networking capability and skills still critically important. But the thing they're hungry for right now is being ableto add software programming skills on top of that. And so our response to that obviously, is not only with what we do in definite here training people every day, right here behind us, but now allowing them to be able to demonstrate those skills that they have earned through a certification. So now they can take that to their employer and say, I've actually got it. I can show you can prove it. You don't have to see me do it. So that's That's one of the one of the fundamental changes that's happening right now in the industry and why it's so important to our customers and partners. >>So what's the data show? Where you seeing what's hot? What are you seeing? The demand? It's I O T and Python. I mean, lines out the standing room only back here. But what are you seeing in the data and what are you advising, folks? Toe. Sort of lean into >>Sure. Sure. Yeah. I'm glad you asked that. A couple of things. I'll sort of back up just a little bit if I can. Even on the network engineering track, if you will. We have begun to inject and embed more programming fundamentals. More software fundamental. So one way to think about it's kind of 2080. So in the network engineering track, there's still 20% of sort of software skills that we have built into each level in 80% of that traditional sort of network engineering capability. You have to demonstrate on the software side on the DEV. Net side. It's the flip, right, so it's 80% software, but there's 20% of networking engineering capability. What that does is allow all these folks to have a common language that they speak. This is about building an I T. Team of the future. It's not about having one individual that knows everything. It's about being able to assemble teams that know how to solve these problems together. So all those skills that you mentioned are really critical, as they can unlock the potential of Cisco's new programmable platform. >>Well, the other things do is it's self funding, so it's a good business, but a >>mic I'm curious when you're building these software certification, what did you learn from existing certifications out there? I think Microsoft, of course, very position in this space. The cloud providers have sort of occasions. So what did you learn in building this? And also a lot of your customers? If they're developers, they're playing in multiple environments. It's not CCTV. I know what gear I'm working on a developer. There's many environments I will play in. So so how do you frame what you're learning and how it fits in the broader it? >>Yeah. Yeah. So we do keep an eye on the industry, of course. And what other technology companies are doing around certifications? So we went to school on that a bit. You know, the Cisco certifications have been the gold standard. I think I mentioned a moment ago. For a long time we have seen sort of the increasing relevance of other technology certifications, and that was part of why we recognize that we needed to work a little harder to get back out in front to maintain that gold standard to continue to be the flagship in the industry. So we recognize that particularly on the software side, there is a broader set of skills that need to be integrated into the certification, but always with a focus on how the leverage those skills to unlock the potential of Cisco's platforms that we're building AP >>eyes on top of >>How about the security piece? Is that fit into the curriculum at this point? Yeah, >>security's pretty hot, huh? Security's pretty >>hard, and but it's complicated and it opens up a whole can of worms. And >>so security is still a very heavy focus of the new certification program. And I'll use this is an example toe to tell you about another fundamental change that we've made around the certification program. Historically, Cisco certifications have been more technology oriented, If you will, right, we have evolved the program to be more job role focus, so I'll give you an example. So let's say you wanted to prove that you have the capability to be a dev SEC ops engineer. Back to the security question that you had you would get a CCMP in security. So you get your core examine security. You would add to that concentrations in Dev Net, WebEx and Dev. Net SEC Ops, Dev ops and then the combination of those concentrations and specialists allow you to say I have the requisite skills to be an effective Dev. SEC ops engineer. So rather than having to show that through job history, I can now show that through a mix of concentrations and the certification. >>So I know we're going to be talking to Suzy and she'll be talking about the definite 100. But I'm curious when you look at the partners and you know some of your big customers. How fast do you expect this to roll out? You know what? What should we be expecting to see anything particular you have for the Cisco Channel of the You know, it's lots of certified people in their ranks. S So how are you helping to bring your customers and partners along? Sure. >>So two things I would say Number one. We have seen a real spike in certification testing over the last six months That tells us that there's a lot of value in what we're doing. It also tells me there's a lot of people that were studying for exams that want to get that in before the exam changes. And we have seen a lot of early sign ups for the exams that are going to be released on February 24th again 26 days away. We're close. And so when Susie announced The Dev Net 500 I'm telling you, the buzz around here is crazy. So anybody who's watching right now, I would tell them if they want to get that definite 500 you better go sign up for that exam right now. Go get your name on the list today. In anecdotally, I would say that's consistent with what we're seeing. We're seeing Ah, high demand for the new certifications in General and Dev Net. Specifically, partners are particularly interested because it's a way for them to differentiate their capabilities and what they do from some of their competitors. There's a definite specialist that a partner organization can earn by having a certain number of Dev. Net certified folks inside the organization that drives a lot of demand as well. >>You know, we've noticed that little uptick quite a big uptick in young people, kids in college watching our programs. So what do you tell those guys if they're interested in becoming an I T practitioner and where do they get >>started? Sure, I would tell him a couple of things. Number one, I would tell him. Bet your career on Cisco right? folks that are maybe not early in career like myself did the same thing 25 years ago, and it's paid off for us. And Cisco is committed not only to continuing to stay in the front of technology but making sure we're taking care of the needs of individual engineers and and developers out there who want to bet their careers on this. So hopefully the certification program we're launching is evidence of that, that we're going to continue to invest in them for the next decades to come. I would tell them if they're interested in being a network engineer, it's a great time to do that if they're interested in being a developer and understanding how to build and program and create applications. On top of Cisco's massively dominant infrastructure around the globe is a great opportunity to do that as well. And certifications are a great place. >>I'm curious when we look at the general cadence of release of hardware versus software. Software tends to move a little faster, so I'm curious what things your team has in place. Is it a you know, quarterly release cycle on the software side? Or how do you start to look at that. It's >>a really insightful question you asked, right, because the need to maintain current skills, particularly around new releases of software, is very different than it was 10 15 20 years ago. So I would say a couple of things right When we talk about how we enable and train and educate, often there are different ways we can. There are there are other ways that we meet that need. In addition to certifications, right certifications, almost by definition, move a bit more slowly. We want to maintain that rigger right. We always want to maintain the integrity of the program. So the training and education that we have available to folks via the Dev. Net and via the information that you can find and Cisco's website via the extensive network of our learning partners that we have, we are working to rapidly change that as new software releases come out and we will be looking to accelerate that pace of certifications. But just to be fair, certifications are always going to like, just a little bit behind that because we need to maintain that rigor. All >>right, Well, Mike, when we meet again at Cisco live in Las Vegas. We expect you to bring along some of those newly minted certificate is certified people in the environment. Thanks so much. We're really >>excited about that. Thank you. By the time you're welcome. Congratulations >>for Dave Volante. I'm Stew Minimum back with much more coverage here from Cisco Live 2020 in but in Barcelona. Thanks for watching the Cube. >>Yeah, yeah.

>> Announcer: From the Cosmopolitan Hotel in Las Vegas, Nevada, it's theCUBE. Covering Coupa Inspire 2019. Brought to you by Coupa. >> Welcome to theCUBE. Lisa Martin on the ground at Coupa Inspire '19 from the Vegas. I'm very pleased to welcome not Bono, not Sting, it's Chandar, the CMO of Coupa. Chandar, welcome to theCUBE. >> Lisa, thank you, it's great to be here today. >> This is a really cool event. Procurement is sexy. >> It is sexy. >> It can be so incredibly transformative to any organization. I loved how the last two days, what you guys have done is a great job of articulating Coupa's value in procurement, invoicing, payments, expense, through the voices of your customers and I think there's no better brand value that you can get. >> Sure, absolutely. >> Tell us a little bit about your role as the CMO of Coupa and marketing in a fast-growing company with a product that people might go, "I haven't heard of that, what is that again?" >> Yeah, it's a good question. I think if I look at it, my role is at Coupa, especially, for Coupa, what's interesting about it, as you said, is that every company makes money, every company spends money. So, invariably, Coupa can be used across a set of different companies. One from the Golden State Warriors to Procter & Gamble to the Lukemia & Lymphoma Society. Across the board. And then, from our perspective, holistically, we're looking at business, but managed from different aspects of spend. You said procurement was in expenses. So, my role is to build a marketing engine to get the flywheel effect of first you drive awareness. All marketing starts with awareness and you said people haven't heard of it. And so, to first to drive awareness in a very thoughtful way to the right contextual community we want to go after. And, two, drive acquisition, we'll drive close synergies between sales and marketing to ultimately drive pipeline and win rates and ultimately deals. And then, very importantly in today's world, is to drive the advocacy and get your most passionate customers to evangelize about the brand, so that you create the flywheel effect of awareness, acquisition, and advocacy. And, that's really what my role today is. >> And, I love how I read an article where you call that the stairway to marketing heaven. So, I thought, I wonder if you're a guitar guy, but you're right. It's how to drive awareness, but in a meaningful, thoughtful way. Especially today, with all all the technology, we wake up with it, right? Our phone is our alarm clock. We are bombarded by ads. If we're on Instagram, following our favorite celebrities or whatnot and it's scary when they have the right context, but it has to be thoughtful. We need to know our audience. So, you describe this stairway to marketing heaven, as you just mentioned, it's awareness, it's acquisition, which is key. But, I feel like a lot of companies don't forget the advocacy part, but they don't invest enough in it because that's the best salesperson for your technology, is the people that are using it successfully, right? >> Totally. Yeah, so, in fact, there was a study about a couple of years which looked at how balanced the boat is in terms of spending in presale versus post-sale. And, it's interesting that 87% of B2B marketing spend was presale. In other words, only 13% of people were investing in retention marketing, adoption mastery, customer marketing, and this is what advocacy marketing. And, in today's world, that doesn't work because you got to balance the boat because, to your point, you're getting in a peer-bond world where your existing customers are your best sellers. And, prospects who have all the buying power today are looking to your existing customers to guide them in their purchasing decisions. So, as an organization, if you balance the boat, then you're going to get the flywheel effect going for you in terms of driving the right advocacy across all channels. Just not your own channel if you earn channels to ultimately drive that acquisition going. >> Do you think that's actually more valuable? 'Cause it's one thing to have on your .com site, your social media sites, all these great things about your technologies, etc., coming from customers or from product experts, from influencers. Talk about the value. As technology advances so much and we are influenced by so many other channels, the value of the earned channel and that peer-to-peer relationship. >> Yeah, I think, as I say, that every mom says her baby is good-looking. But, in software, not every baby is really good-looking. Which means, if you take that analogy and extend it, if you're coming to your own channel, invariably, you're going to see some great customer videos about your product, you're going to see some great endorsements and testimonials, you're going to see some great quotes about your product. The reality, there's no bad news about your product on your own website, on your own channel. But, the reality is there are some, some people who might have different opinions. If you go to Glassdoor, no company gets a five on Glassdoor. And, if you take the same thing and extend it to earned channels for advocacy, folks like G2 Crowd, TrustRadius, and B2B, for example, are becoming more relevant today than before because two things. One is 85% of our customers' journey is self-directed. >> Lisa: That much? >> That much and Forrester has anywhere from 60 to 80, but reality is whether you're buying a car or you're buying Coupa. Today, a customer is discovering more journeys. And, in that process, they are looking to more of these earned channels as validation of which ones to go after than just your own channels. So, that's why we got to balance the boat and distribute our advocacy spend dollars across both your own channels and your earned channels. And, that's really important for you and the flywheel will pay off for you over time from that perspective. >> It will and that seems like a lot of the things that Suzy Irwin was talking about to the audience earlier. That's common sense. Why is it that you see these marketing budgets that are so heavily weighted towards just getting awareness, getting customers acquired, and then not thinking about retention marketing account based marketing. >> I'll tell you why. I think any smart CMO will conceptually agree with you. Nobody's going to say, of course, this is not important for me to get advocacy. The challenge comes in in terms of how that marketing department is measured. What gets measured gets funding at the end of the day. >> Lisa: That's a good point. >> And, reality is a lot of these B2B companies are still measuring marketing based on, what's the pipeline you're driving and what's at the top of the funnel metrics that you're driving? In reality, that's a little bit of a skewed thing because then if that's what you're being measured at the board level, at the executive level, then guess what? All your funding is going to go towards that. But, really, the true measurement of marketing, one, is about, yes, you have to get pipeline. You have to influence win rates at the bottom of the funnel and that's where product marketing comes in. But, as importantly, you have to look at the number of brand advocates you create and lifetime value of a customer. >> Yes, CLV, yes. >> And, that's really, really, customer lifetime value is so important because in a SaaS business, ultimately, the Mufasa metric, I'm a Lion King fan. The Mufasa metric is really lifetime value because if a customer stays longer with you, pays you more, and is shouting from the rooftop, then, invariably, that SaaS business is doing well. And, that's why you have to balance the boat in terms of post-advocacies, post-acquisition spend into advocacy, as much as you've done in pre-acquisition. >> When you came into Coupa a couple of years ago, have you been able to shift those budgets because you're able to demonstrate the value that that advocacy piece generates with the flywheel? >> Absolutely and I have a very progressive-thinking CEO who's partners with me on this too. So, we've been absolutely able to do that. In fact, what we're trying to do at the end of the day and most software companies, the real goal should be creating a tribe. In technology, you have to create a tribe to be a titan. And, it's just not about the capability, it's about the community. And, that's really what we're trying to do at Coupa is to create the tribal community feeling. So, if the community is bigger than the brand, it is about the community itself and learning, sharing, and growing with each other and being successful. And, we're just fostering that. So, from that perspective, if you look at this conference and the investment we're making here, some of the programs we're doing in terms of advocacy, what we call spend sellers, etc., is all about that community tribal feeling and go establish that. To use some inspiration from our consumer brands, if you really think about it, people don't buy what they want. People buy what they want to be. So, let me give you what I mean by that. What I want could be a bike. It could be any motorbike, but what I want to be could be part of a very special community and that's why Harley Davidson is successful. What I want could be any stationary bike today, but what I want to be is part of some cool community like Peloton. That's why Peloton is successful. So, similarly for us, what I want could be some spend management software, but what I want to be is part of this community, this cool club, and that's the feeling we're trying to create in the post-acquisition cycle. >> I love that you said that because you talked about that this morning and I loved how you had the word community on the slide and then broke that out into communication unity. And, one of the senses that I got yesterday when-- >> Chandar: Rob was talking about it. >> Yeah, when Rob kicked off everything is this is a very collaborative community. We think about that in terms in terms even like a developer community or something like that. But, Coupa is now managing $1.2 trillion of spend through the platform that every other business that's using Coupa gets to benefit from. It's customer-centric, it's supplier-centric, but it's about applying the right technologies, AI, machine learning, to all this data, so everybody benefits. >> That's right and one of the interesting aspects of community building is one aspect of community building is that Marc Benioff had a great, evangelistic marketing was a way of community building. He would come in and really evangelize and this is where we're going and you all need to come with us. When I was at Marketo, it was interesting. Community building was through more educational marketing and doing it through this, I'm going to educate you through though leadership. Another good way of community building is through product intelligence, which is community intelligence. So, collectively, the sum of all parts are smarter than the parts themselves. And, Rob has a great line, which says, "None of us is as smart as all of us." And, the fundamental community intelligence offering is based on this first principle. So, example, if I'm the community of Coupa customers, the next customer is smarter than the previous customer because the collective intelligence grew, which means I can then go benchmark it myself. I gave an example this morning of USO, the company that provides services to the United States troops. And, when Rick Quaintance at USO benchmarked himself using community intelligence, versus the rest of the community, he realizes that his invoice cycle times are seven times lower. So, that kind of intelligence is extremely beneficial and invaluable to companies. So, that's the value of the community, is providing the collective intelligence. Waze is a great consumer example. Those of us who use Waze for traffic know that it's all community driven and each one of us is smarter because we're collectively using it. It's the same concept in applying that to B2B software. >> So, as we see, you mentioned the over 80% of the buying decision is self-directed whether we're buying a car or Coupa software. Did Coupa foresee that in the last decade to see we're going to have to go to a more community-driven collaboration because the consumer of any thing, any product or service, is going to be so empowered 'cause that's a part of the Coupa foundation. >> It is. >> Lisa: Which, we don't see a lot in companies that are 10 plus years old. >> Yeah, and credit to Rob for his vision for this. It's because I think early part of the company, he wrote into the contracts that the company can benefit. Collectively, every company can benefit by being part of this community. And, the fact is data's aggregated, abstracted, there's no information that is sensitive, etc. But, the fact is we all can collectively benefit through it. That was a great vision of Rob and early people and that's benefited us because the benefit is really over scale and time. Now, your $1.2 trillion, it is really statistically significant in each different industry to get that intelligence. And, that is one of the other reasons we launched our business spend index. It's called spendindex.com. Where we can use the billions of dollars spent in the community to provide a leading indicator of economic growth based on current business spend sentiment. You think of ADP as this payroll, it's called ADP payroll thing that comes out and the gross domestic product report comes out. Those tend to be rear-view mirror lagging indicators. But, as we're using community-based intelligence to provide a windshield, a leading indicator of where the economy is going. So, there's so many different use cases. Benefiting based on spend you're doing as well as where the economy is going and all this is based on the intelligence. >> It's so powerful because, to your point, you're not looking behind. >> Chandar: It's the windshield. >> Exactly, able to be looking forward. So, with all the announcements and the great things that have come out with the AWS expansion, what you guys are doing with Coupa Pay. I was shocked to learn the percentages of businesses that are still writing paper checks. Or, the fact that a lot of companies have 10 plus banks that they're working with. There's still so much manual processes. You must just be, the future is so bright, you got to wear shades with Coupa. But, what excites you about what you guys have announced the last coupe of days and the feedback that you're hearing from your tribe? >> I think there's two kinds of things. One is continue to set the innovation agenda for the industry. And, really, you have to look at every customer on their unique journey of maturity and maturation, so we have a very thoughtful, what we call, maturity index, The business spend management index. Whereas, you are seeing some of these customers, for example, you mentioned, may be in the first stage of this maturity, where, for them, it's just getting automation and going from paper to paperless could be the first step. But, some other customers might say, "I've gotten there, "but I want to get the next level of sophistication "to orchestrate these business spend processes." So, what's exciting for us in the feedback is we're creating product capability across this maturation journey for our customers to make them successful at each of those places. And, Coupa Pay is one example of that. Whereas, some of the other pieces we talked about, we announced about some of the community offerings that we did also is on that. So, that's one exciting piece. The other exciting piece that customers tell us at this conference is, "Foster platforms for us "to engage with each other, learn from each other, "share from each other, and grow with each other." So, even stuff that Rob talked about, which is sourced together. This concept of customers coming together to drive a sourcing process and, again, the collective intelligence in the community, that, we're getting very, very positive feedback from that perspective. And, ultimately, Rob has a really good saying that, "It is not about customer satisfaction. "It is about customer success." That's a delineation there. A customer could be very satisfied with you, but they may not be necessarily successful. And, we say, it's not about satisfaction. It's about success. And, by creating this innovation cycle and then having a post-implementation process that's getting true value, that's truly how we drive customer success. >> And, something that I've heard over and over as I've talked to a number of your customers yesterday and today is how much they're feeling Coupa is listening. Their feedback is being incorporated. They're actually influencing the development of the technology and that was loud and clear the last two days. >> Yeah, I think there is, Rob talked about the number of features that are being influenced by the community and we have these-- >> 300 plus in the last 12 months. >> Yes, 300 plus in the last 12 months. And, there's this concept of two ears, one mouth. And, listen, learn, and innovate and that's the philosophy here. But, it's a right mix of listening to customers, learning from them, and getting the right input from them for driving innovation, as well as having strategic vision on where this market is going and having the right mix of those to provide the capability to customers. >> Wow, you're on a rocket ship. Chandar, it was great to have you on theCUBE. You'll have to come back. >> Yes, Lisa, absolutely, I'll come back and it was a pleasure being here. Awesome. >> Awesome, thank you so much. For Chandar, I'm Lisa Martin and you're watching theCUBE from Coupa Inspire '19. Thanks for watching. (techno music)

>> from San Diego, California It's the queue covering Sisqo live US 2019 Tio by Cisco and its ecosystem Barker's >> We'll get back to the Cube. We are live at Cisco Live in San Diego. Study. San Diego. Lisa Martin with David Lantana and David Ayer. Super geeking out here, Susie, we is with us back with us. SPP in CTO of depth that Suzy Welcome back. Thank you. It's great to be back. So this event is massive. Cisco's been doing customer and partner events for 30 years now. What started as networkers? We? No, no, it's just alive. Something else you might not know that's also 30 years old. Dizzy. The movie, The Field of dreams. >> Wow, uh, kind of feels like the field does kind of feel like that that are one >> years yes, on ly five years. This has been so influential in Cisco's transition and transformation. You've got nearly 600,000 members in this community. Definite zone. It's jam packed yesterday today. Expect tomorrow as well? Yes, and you guys made simple, really exciting announcements. Yes, we didn't tell us >> about it, so it's fantastic. >> So basically what happens is the network has gotten very powerful. It has gotten very capable. You know, you can do intelligence machine learning you Khun Dio Intent based networking. So instead of the network just being a pipe, you can actually now use it to connect users devices applications use policy to make sure they're all connected securely. There's all sorts of new things that you could do. But what happens is, while there's all that new capability, it's in order to take advantage of it. It takes more than just providing new products and new technology. So our announcements are basically in two areas and we call it. It's like unleashing the capabilities of the new network and by doing it in to a So won is by bringing software practices to networking. So now that it really is a software based, programmable network with all of these capabilities, we wantto make sure that practice of software comes into a networking, and then the other is in the area of bringing software skills to networking because you need the right skills to be able to also take advantage of that. So if I just jump right into it, so the 1st 1 in terms of bringing software practices to networking. We've announce something that we call definite automation exchange. And so what happens is, you know, of course, our whole community builds networks. And as businesses have grown, their networks have grown right and they've grown and grown business has grown growing, grown right, and then it's become hardest, become unmanageable. So while you say there's all these great new technologies, but these things have grown in their way, so our customers biggest problem is actually network automation like How do I take my network? How do I bring automation to it? There's all the promise of it and definite automation. Exchange is built to basically help our community work towards network automation, so it's a community based developer center. What we say is that we're helping people walk, run and fly with network automation by walking. We're saying, OK, there's all these cool things you could do, but let's take it in three steps like first of all is let's walk. So first, just do a read only thing like get visibility, get insights from your network, and you can be really smart about it because you can use a lot of intelligence predictive modeling. You can figure out what's going on. So that alone is super valuable. >> Get the data. >> Get the data I learn on DH. Then next is an Okay, I'm ready to take action. Like so. Now I've learned I'm ready to take action, apply a network policy, apply a security policy, put controls into your network. That's you know. So, uh, walk, run, And then when you're ready to fly is when you're saying okay, I'm going to get into the full dev ops soup with my network. I'm going to be gathering the insights. I'm going to be pushing in control. I'm now optimizing managing my network as I go. So that's the whole slice it. So the wing fact, we want to go to them the walk, run, fly. >> And if I understand from reading your blood, Great block, by the way, >> Thank you. >> A lot of executives, right? Blog's and it's kind of short of yours is really substantively like, Wow, that was >> really something on. That's No, >> But if I understood a truck that you're gonna prime Sisko was gonna prime the pump A cz? Well, yeah, with a lot of ideas and code on DH. Yes, and then engineers can share. There's if they so choose. >> Exactly. So the key part of automation exchange beyond helping people take thes areas. The question is, how are we going to help them? Right? So what happens is what we've been doing with Definitive. We've been helping people learned to code, you know, in terms of networkers, we've been helping bring software developers into the community. We've been helping them learn to use a pea eye's all the good stuff a developer a good developer program should do. But what are networkers have said is I need help solving use cases. I need help solving the problems that I'm trying to solve, like how to get telemetry and monetary, how to get telemetry and insights from my network. How do I offer a self serve network service out to my, you know, customers line of business developers, you know, howto I automate it scale. And so what happens is there's a you know there's an opportunity or a gap between the products and AP eyes themselves and then solving these use cases so are now opening up a code repository, Definite Automation exchange, where the community can develop software that actually solves those use cases. Francisco is going to curate it. It's just going to be code on Get Hub. We'll make sure that it has the right, you know, licenses that, you know, we do some tests and it's working well with the FBI's, and then we're hoping it's going to become. We're hoping, you know, kind of the industries leading network automation code repository to solve these problems. >> Well, it's this key because big challenge that customers tell us that they have with automation is they got all these bespoke tools. None of them work together. So do you think something like this exchange can help solve that problem? >> It can. I believe it can. So the reason being is that you know, there are tools that people use and everybody's environments a little different. So some might want Teo integrate in and use answerable terra form, you know, tools like that. And so then you need code that'll help integrate into that. Other people are using service now for tickets. So if something happens, integrate into that people are using different types of devices, hopefully mostly Cisco, but they may be other using others as well way can extend code that goes into that. So it really helps to go in different areas. And what's kind of cool is that our there's an amount of code that where people have the same problems, you know, you know, you start doing something. Everyone has to make the first few kind of same things in software. Let's get that into exchange. And so let's share that there's places where partners are gonna want to differentiate. Keep that to yourselves like use that as your differentiated offer on DH. Then there's areas where people want to solve in communities of interest. So we have way have someone who does networking, and he wants to do automation. He does it for power management in the utilities industry. So he wants a community that'll help write code that'll help for that area, you know, So people have different interests, and, you know, we're hoping to help facilitate that. Because Sisko actually has a great community way, have a great community that we've been building over the last 30 years there the network experts there solving the real problems around the world. They work for partners, they work for customers, and we're hoping that this will be a tool to get them to band together and contribute in a software kind of way. >> So is the community begins to understand never automation and elect your pathway of of walk, run fly swatter. Soothe projected business outcomes that that any industry, whether it's utilities or financial services, will be able to glean from network automation. I can imagine how expensive from topics perspective it is all this manual network management. So what? Oh, that's some of the things that you projecting the future that businesses who adopt this eventually are going to be able to re >> Absolutely, I mean, just, you know, very simple. Well, so many, so many things. So, uh, in the in the case of what's a manufacturing, because you're talking about different industries? So there's a whole opportunity of connected manufacturing, right? So how do I get all of those processes connected, digitized and write. Now write things air being pretty much run in their way. But if you can really connect them in, digitize them. Then you can start to glean business insights from them. Right? Should I speed up? How's my supply chain doing where my parts Where's my inventory? Everything. You get all of that connected. That is like a huge business implications on what you can do. >> You have a kitchen, get start getting the fly will effect around all that data. Akeley. So I've always been fascinated that you see definite zone and there's these engineers ccs saying Okay, I want to learn more. I want to learn how to code numbers keep growing and growing and growing. And so you've got new certifications. Now that you're >> out of that was, >> this's huge. You need to talk about that, >> Yes, so that, you >> know, kind of the second part of our thing is like how we're bringing software skills to networking. So to get you know, the most of all this opportunity, you do need software skills. And of course, that's what Definite was originally founded on is really helping people to build those skills. But we've kind of graduated to the next level because we've teamed up with the Learning and Cisco team, which creates Cisco Start ification program. Cisco has, you know, an amazing certification program. So the C C. A is the gold standard and certifications and you know networkers around the world have that C C I status partners have built up. They pay people for that. You know any customer who's deploying now, which they will hire the CCS. So that was founded in 1993. The first see CIA, and that program in the next 26 years has grown to what it is. And what we've done is we've teamed up with them to now add a definite certification. So we're bringing in software skills along with the networking skills so that we have the Cisco certifications, the Cisco definite certifications sitting side by side and you know we believe it. You know, right now the people who you've seen in the definite Zone are the ones who know what's important. They come in there doing it. But they said, I want credit for what I'm doing. Like I get credit, I get a raise, I get bonuses. My job level depends on my networking sort of occasions. I'm doing this on my nights and weekends, but I know it's important. And now, by bringing this into the program, my company can recognise this. I'm recognized as a professional for my skills. It helps in all sorts of ways. >> So go ahead. Please >> think this just sounds way more to me than the next step. In Definite. It sounds like it's a revolution. >> It's a revolution. >> First addition in 26 years, that's bay >> now. I mean, there have been changes in the program, but it's the biggest change in those 26 years. Absolutely. And you know, like we'll see what what happens. But I think it is, Ah, step change in a revolution for the industry because we're recognizing that networking skills are important and software skills are important and critical. And if you want to build a team that can compete, that can really help your companies succeed, you're gonna want both of these skills together in your organization. And I believe that that's goingto help accelerate the industry, because then they can use all of these tools, right? So right now on it department can either hold the company down or accelerate a company to success because the question is, how quickly can you help someone adopt cloud? How can they do multi cloud? How convey innovative software speeds? And now we're here, hopefully catalyzing the network industry to be ableto work at that speed. >> I was joking. You wanna be the department of No or the Department of Go? Let's go. So is being a C C. A prerequisite to the definite certificate is not okay, so is not linear. So you're getting CC eyes obviously lining up to get certified to see him here So you could get kids out of college saying, Okay, I want in. >> Absolutely. And so the way that it works is that, um so actually you could. So what we have with the Cisco certifications for both the definite as well as the original Cisco started Take bath is that there's an associate level, which means you have about a years working experience. You know enough. So see CNN, Cisco Certified Network associate. They know enough about networking so that they can learn the fundamentals of networking and then be effective as part of a team that runs networks. So that's what that certification does for you. Way also now have a definite associate, which is ensuring that you have the software skills that you can also enter a team that's writing software applications or doing automated work flows for a network. And we have to know that all developers are not created equally. So just cause you wrote a mobile app doesn't mean that you can write software for, you know, running operational network. So the definite association is more like you need to be able to securely use AP eyes, right? So there's a lot of things that are within that. And then we have the professional in the expert levels. Um, and we have it on both sides now. Originally, way were thinking that there's the network engineer path. We're going to sprinkle a little software in there, and we'll have the definite path for a software developer, and it would be its own path. But we got feedback as we started presenting to our partners into our customers. And then they're like, No, this cannot be separate people. It's like it needs to come together. And so then we changed our how we thought about it, and we said that there's a set of engineering certifications and there's a set of software certifications. Anybody can get what they want, and you can start to combine them in very interesting ways. >> I could put together my own career, Mosaic. >> Absolutely so if you said, You know what? I am going to be that tick ass networker. And if we have the unicorn of like and I'm goingto you know over time, we're going to offer definite expert in the future. I said, I'm going to be a CC expert in the future. Be a definite expert. That's awesome. But we're not forcing folks to do it, because maybe you're going to be a CC. I get a definite associates so that you can speak the language of software and know what it does. But then you'll sit alongside a developer, and you guys will be able to speak the same language together. And we also make sure that our developers learn a bit about networking. So if you look at that associate, it's kind of 80 20 networking software, the other one's 80 20 software and networking so that they can actually work and talk to each other. >> So looking at these big waves that were writing right now and compute in network with G WiFi six s edge a prize anywhere, how is definite and the certification that you've just unleashed into the world? How is it going to enable not just the community members. Yes, who helped accelerate Companies take advantage of some of these big ways. But how is it going? Helps drive Cisco's evolution? >> And so and you bring up a great distinction, which is as we talk about a new set of applications. And we talked about this that create a definite create when you're there. Is that APP developers? If they understand the capabilities of the network, they can actually write an entirely new set of applications. Because you know, five g y fi six are better. If you understand EJ computing in the opportunity there, you know a networker will install a network that can host apse that makes edge computing riel. So there's another reason for the app developer a community to come together with the networkers. So when we talk about now, how does this help? Cisco is Well, first of all, it takes all of the networkers that are out there, and it insures that they're getting to that next level so that you're really fully using those capabilities and that worked, which can then accelerate business, you know. So it really is. The new capabilities are entirely different. Wayto look at networking that really do Tie and Dr Business On the other is the other part we're talking about is those APP developers that come in and write great applications can come in and now really be connected and actually use that whole network infrastructure and all its capabilities. So that really ties us to more kind of, you know, instead of a networker going in instead of going in and selling network kit and then figuring out the line of business things separately, you Khun, bring those applications into our ecosystem and into our offerings. So it's an integrated offering like here's a connected manufacturing offering that includes what you need to connect as well a CZ third party applications that are great for the manufacturing industry. And now you're looking at selling that whole solution >> and applications that we haven't even thought of a member in Barcelona walking into the i o. T Zone and seeing some programmable device from a police car on a camera. And, yes, some of these guys could just they're going to create things that we definite create, haven't even conceived, so you're creating sort of this new role. To me, it's like D B A You know, CC, it's now this new definite creator in a role that is going to have a lot of influence in the organization because they're driving value right there, going toe, bring people with them. People going to say, Oh, I want that. So now you think you're going to stand in Barcelona? The number of people that you've trained, I don't know, make many tens of thousands. I mean, where we have today with >> hundreds of thousands, wait half 1,000,000 5 100,000 Last year were at six >> 100,000. This was going 100,000 organic new members over the last year. So >> people here over half 1,000,000 now. >> Yeah. Yeah. So unbelievable. Yep, definitely So I know it's great. And just people are interested, right? So people are interested. People are learning, you know? And that's what makes it, you know, interesting to me is people are finding value in it, and they're coming. So s O. I think that, you know, kind of definite in the last five years has been kind of like an experiment, right? So it's just like, is the industry ready? Like do networkers really want to learn about software. What air? That we've been kind of prime ing it. And, you know, by now getting to this next level, you know, just the certifications. What we have learned from all of that is that it's really and that, you know, with the new capabilities in the network, we can really take our community and our bring new people into our community to make that opportunity really into Dr Business from the network. >> Everybody wants the code >> had they dio and some >> people >> are scared. Actually, some people are very scared. >> You mean intimidated, >> intimidated, intimidated. Yes. So there's the set of people who've come in early, right? And they're the ones who you've seen in the definite Zone. But everybody, of course, they start out scared. But then right after they get over that fear, they realize this really is a new future. And so then they start jumping in, and so it's both beer and then opportunity. >> Then they're on strike. That's what it's all about, Yang. And absolutely, I could do this for my business and >> absolutely, I would love to know the end that near future, how many different products and services and Maybe even companies have been created from the definite community for springing all these different Pittsburgh folks together. Imagine the impact >> it is. I mean, like, one really small things. You've been with us at our little definite create conference is we have something there that's called Camp Create, which is where they spend a week hacking, right? So and this It's kind of sometimes our most serious attendees because they're choosing Teo Code for the weak is what you know as well as to attend way. Didn't really add it all up yet. But what we found is there's about 25 to 30 people who attend. Met a bunch of them got promoted in that year. Wow. So in different ways, you know, not in ways that are necessarily connected but in their own ways, like in their company. This person got promoted to this to this one area. This other person, one person was a contractor. They got converted to a, you know, full time employee. So you know, we have to go and do the math on it. But what's amazing is that you know it just you know that bring that fills our hearts. >> It's organic too. Well, Susie, we Thank you so much for joining David. Me on the clean. You're going back with me tomorrow. And some guests. I'm looking forward to that. Excellent. Yes, Absolutely. More, More great stars. >> Your duel Co hosting a >> way. I didn't know that. No way. But I'll turn. I'll be the host is Well, I try something new. Way we're >> gonna have fun. I am looking forward to it. Thank you >> so much. And thank you for being with us in our whole vision of definite from the beginning. So thank you. >> It's been awesome. All right. We want to thank you for watching the Cube for David. Dante. I'm Lisa Martin. We will catch you right back with our last guest from Cisco Live in San Diego.

>> Live from San Diego, California It's the queue covering Sisqo Live US 2019 Tio by Cisco and its ecosystem. Barker's >> Welcome Back to San Diego. Everybody watching the Cube, the leader in live tech coverage. This day. One of our coverage of Sisqo Live 2019 from San Diego. I'm Dave a lot with my co host to minimum. Lisa Martin is also here. Kip Compton is the senior vice president of Cisco's Cloud Platform and Solutions, and he's joined by Fabio Gori was the senior director of Cloud Solutions Marketing. Gentlemen, thanks so much for coming on the Cube. >> Thanks. Great to be here having us. >> You're very welcome, Fabio. So, Kip, Let's start with you. I want to start with a customer perspective. People are transforming. Cloud is part of that innovation cocktail, if you will. Absolutely. How would you summarize your customers? Cloud strategies? >> Well, I mean, in one word, I'd say Multi cloud, and it's what I've been saying for some time. Is Custer's air really expanding into the cloud and it really expanding into multiple clouds? And what's driving that is the need to take advantage of the innovation in the economics that are offered in the various clouds, and we sit like to say that they're expanding into the cloud because for the vast majority, their coast of our coasters, they have data centers. They're going to continue to have data centers. Nothing's going to keep running in those data centers now. What's happening is they thought it would be easy to start with everyone here. CEO Chuck likes to talk about, however, and thought they just moved to the cloud like moving to another neighborhood. Everything would be great. Well, when they're multiple clouds, you leaving some stuff on him. All of a sudden, what was supposed to be simple and easy becomes quite complex. >> Yeah, I've often said Well, multi club was kind of a symptom of multi vendor. But what you're saying is, essentially, it's it's becoming horses for courses, the workload matching the workload with the best cloud to solve that problem. >> I think it's a feature not above. I think it's here to stay. >> So how is that informing your strategy is Cisco? >> Well, you know, we're very customer responsive, and we see this problem and we look at how we can solve it and what customs have told us is that they want access to the different innovation in these different clouds and the different economic offers in each of these clouds. But they want to do it with less complexity, and they want to do it with less friction. And there's a bunch of areas where they're not looking for innovation. They don't need things work differently in networking. They want one way for networking to work across the multiple clouds and, frankly, to integrate with their own primus. Well. Likewise, for Security. A lot of Custer's air a little freaked out by the idea that there be different security regimes in every cloud that they use and maybe even different than what they already have on him. So they want that to be connected and to work management an application lifecycle. They're worried about that. They're like they don't want it to be different in every single cloud. A map Dynamics is a great example of an asset here. We got strong feedback for our customers that they needed to be able to measure the application performance in a common way across the environments. When imagine going to your CEO and talking about the performance of applications and having different metrics. 2,000,000,000 where it's hosted. It doesn't make any sense in terms of getting business insights. So I've dynamics is another example of something that Custer's one across all of that. So we really see Cisco's role is bringing all of those common capabilities and really reducing the complexity and friction of multi Cobb, enabling our customers to really take the most advantage possible. Multiple cloud. >> So Fabio kept talked about how moving to cloud is a little bit more complex than moving house from one neighborhood to the other. What are some of the key challenges that you guys are seeing? And how specifically is Cisco helping to ameliorate some of those challenges? >> Well, there are some challenges that are squarely in the camp where we can help. Others are related, and probably they're the toughest in clouds to fundamentally acquisition of talent. Right way can help with our custom off course with our partner ecosystem in this case, but a lot of that is really the culture of the company needs to change, right? We keep talking about develops way, keep talking about what does he mean operating this infrastructure in the cloud. It's a whole different ballgame, right? It's a continues integration, continues. Development is actually moving toe agile, kind of softer. The album models. And, you know, I very often do the analogy or what we've seen a few years ago in the data center space where we so actually, the end off the super specialization, like people on Lino in storage, all innit, working on ly computing. And then we saw the rise of people fundamentally expert in in the entire stack. We're seeing the same in the cloud with the rise of the Cloud Architect. These guys now are the ones they're behind building Cloud Centre of excellence. The issue. If you want guidance, where's the control remains into the other team's right. But this is very, very important. So it's overcoming, overcoming the talent gap and knowing how to deal with that on the bottom of that on the other side, so you get a free economy is technology challenges. For instance, embracing Q Burnett is becomes an embracing open source is a big, big challenge, right? You've gotta be able to master this kind of science if you want and trusting partners like, for instance, ourselves and others that will give you a curated versions of the softer image in life. Very often do customer meetings, and I ask how many how many tools to use in production for your Cuban Embassy plantation? And the answer ranges from 20 to 25. It's crazy, right? So imagine if 12 or three of these stools go away. What are you going to do? So you know, it's it's a whole different ball game really going to go into this kind of world. So Kip, we understand >> today, customers are multi cloud and future. It's going to be multi cloud. Think So. >> How do we make >> sure that multi cloud doesn't become least Domine, Denominator Cloud? Or, you know, you really say All I have is this combination of a bunch of pieces like the old multi vendor. How does multi cloud become more powerful than just the sum of its components? Is a good question, and we've really, I mean, way support a lot of different ways of accessing a cloud, Francisco, because we have such a broad Custer base and our goal is really to support our customers. However, they want to work. But we have made a bet in terms of avoiding the lowest common denominator on DH. Some people look ATT, accessing multiple clouds as sort of laying down one software platform and writing their software to one set of AP eyes that they didn't somehow implement in every cloud. And I think that does tend to get you to lowest common denominator because, you know, if you want to be on the Alexis Smart speaker, you have to be on the Lambda Service at a job. Yes, that's it. It doesn't exist anywhere else. And so if you're trying to create a common layer across so your clouds and that's your approach, you have to give up unique capabilities like that. And almost every consumer brand wants to be our needs to be on that election. Smart speaker. So we actually see it is more taking the functions that are not points of innovation, reducing the friction and leaving our customers with the time and energy to focus on taking advantage of their unique capabilities. And Fabio, you're partnering at Cisco with a number of their providers out there. Where are we with the maturity of all this? We were at the Cube con show and you know you're right. There's a lot of different tools. Simple is not what we're discussing, mostly out that show. So what do we solve today? And what kind of things does Cisco and its partners look to be solving kind of in the next 6 to 12 months? >> Partner? Partnering with this big players is absolutely a company priority for us, for Cisco, and one thing that's important is you, said multi vendor at the beginning. That was an interesting common, because if you think about it, multiple out is really business need, right? You want a hardness, innovation wherever it comes from. But then when you work with a specific provider in your reach, critical mass you want tohave integrations with this with this different providers, and that is the hybrid world. So hybrid is more of a technology need to streamline things like networking or security, or the way you storage because the poor things of this nature so that's three. Liza is a big need, and we'll continue, of course, adding more and more from the standpoint of partnerships every every one of the environments in our customers want to uses of interest for us, right to extend their policies to extend our reach. >> So just following up on that partnership, You guys air cloud agnostic, You don't own your own clouds, right? Not selling that. So you were at Google Cloud next to Europe on stage David Gettler, you've got a relationship with as your you got relationship with a W s. Obviously so talking about the importance of partnerships and specific strategy there in terms of your go to market, >> Well, you know, first, all the partnerships or critical I mean, it's you said we're not trying to move the workload Stark filed. And by the way, a lot of our customers has said that something that they value they see us is one of the biggest, most capable companies on the planet. That still is someone. I got sick and ableto work with them on. What's the right answer for their business? Not trying to move everything to one place and those partnerships a critical. So you're going to see us continue Teo building this partnerships. In fact, it's only day one here. I wouldn't be surprised if you saw some news this week on that. >> We were wondering if we're going to see somebody parachute in, that would be exciting. So why Cisco? Uh, ask each of you guys Maybe maybe, kid, you could You could give us the answer from your perspective and an Aussie. The same question. >> Well, from my perspective, it's based on what our customers tell us that again. You know, the things that were very good at things like networking and security are some of the biggest problems that our customs face in taking advantage of clouds and are some of things that they most want common across clouds. So we have a very natural role in this. I actually think back to the founding of Cisco, if you know the story. But it was Sandy Lerner and Limbo zakat Stanford. Their networks couldn't talk each other. You didn't remember back to the days like deck net and apple talk and all these things. It's hard to even recall because this new thing called peace pipe he obviously took over. That was the beginning of Sisko is building the multi protocol router that let those different islands talk each other. In many ways, Custer's see us doing sort of the same thing or want us to do the same thing in a multi cloud world. >> Well, just aside before I ask you, Fabian, a lot of people think that, you know, the microprocessor revolution killed many computers. IPads. Cisco kind of killed many computers to your point. But, Fabio, anything you would add to the sort of wisest >> guy would say, If you want my three seconds elevator peaches, we make multiple easier and more secure. Multiple this complex. So we definitely make it easier through our software. And we have three big buckets if you want there really compelling for for our customers, the 1st 1 is all of our software. Arsenal around weapon on his cloud center work looked a musician manager that helps last summer in building a unified application management kind of soft or sweet across home Prem and any of the public clouds that we've been talking about. The 2nd 1 is, as you said, we build on our DNA, which is, if you want and you heard Gettler today are multi domain kind of architecture, right, which is incredibly relevant in this case, you are not working in security. Fabric really is important there, and the thirties are ability because we don't compete with any other big players to partner with them and solve problems for our customers. So these three buckets are really, really important that deliver. Ah hi business value to >> our customers if I want to come back to something we're talking about is the Customs said the customers don't want a different security regime for each cloud, right? So it's complicated because, first of all, they're trying to struggle with their own security regime anyway, Right? Right? And that's transforming. What is the right right? Sorry security regime in this cloud here. How is it evolving? >> Well, me, What we're doing is we're bringing tools like Te Trae Shen, which now runs on prim and in the clouds. Things like stealth watch what's runs on permanent cloud and simply bringing them security frameworks that are very effective where I think a very capable of well known security vendor, but bringing them the capability to run the same capabilities in there on prem environments in their data centers as well as a multiple public clouds, and that just eliminates the scenes that hackers could maybe get into. It makes common policy possibles. They going to find policy around an application once and have it apply across Balto environments, which not only is easier for them but eliminates potential mistakes that they might make that might leave things open. Joe Hacker. So for us, it's that simple bringing very effective common frameworks for security across all these >> years. You certainly see the awareness of the security imperative moving beyond the SEC ops team. There's no question about that. It's now board level lines of business are worried about. For their digital transformation was data, but our organizations at the point where there operationalize ing security practices and the like, you know, to the extent that they should be >> well, I mean, I think when you say they should be, there's always room for improvement. Okay, but we're seeing just about all of our customers. I mean, as you said, securities is a sea level, if not a board level discussion and just about all of our customers. It's routinely top first or second concern on a survey when Custer's saw about what's concerning them with the clouds. And so we're seeing them really view, you know, security's foundational to what they're doing. >> I mean, it used to be. This sort of failure equals fire mentality. You somebody cracks through, you're fired. And so nobody talked about it. Now I think people realize, look, bad guys are going to get through. It's how you respond to them. Don't you think about how you using analytics, but yeah. So >> when we start just the >> way you were moving quickly >> towards, well, more or less quickly to a zero trust kind ofwork thie action assist you in this area every since the acquisition ofthe duo is performing exceptionally well. And if you want at the top of the security ecosystem in a multi polar world, you find identity because if you don't know who the user or the thing is, they're trying to use a certain application, you're in trouble because perimeter, all security off course is important. But you know that you're going to be penetrated, right? So it boils down to understanding who's doing what and re mediating a soon as possible. So it's a whole different paradigm >> of a security huge tail. When Francisco it's a business growing 21% a year, it's three more than three times the growth of the company. Overall, which is actually still pretty good. Five or 6%. So security rocketship? >> Yeah, Fabio, Just I noticed before we did the interview here that everybody is wearing the T shirts. The cloud takeover is happening here at the definite zone. So give those of us that you know aren't among the 28,000 you know here at the show. A little bit of what's happening from you're >> gonna do something unusual going, gonna turn that question to keep because he was actually on stage >> the second single. Why don't you just get that off? You know, I think it links back to it. Bobby. Always talking about what talent I mean, obviously the most important thing we bring our customers is the technology. We are a technology company, but so many of our customers were asking us to help them with this talent cap. And I think the growth of definite I mean, we're actually sitting here in the definite zone. It's got its own area Here. It's Sisk alive. It's gotten bigger every single year. Here it's just go live. The growth of definite is a sign of how important talent issue is as well as the new certifications that we announce we expanded our certification program to include software conjuncture with Dev. Net. So now people be able to get professional certifications Francisco not just on networking but on software capabilities and skills. And this is something both our partners, our customers have told us. They're really looking for now in terms of the takeover, it's something fun that the definite crew does. I think you're doing five of them during this week. I was really excited, Suzy. We asked us to be the first Eso es the opportunity. Kick it off. It does include beer. So that's one of the nice things. It includes T shirts, both things that I think are prevalent in the developer community. I'll say, Andi, just have an hour where the focus is on cloud technology. So we got everyone in cloud T shirts, a bunch of the experts for my product enduring teams on hand. We had some special presentations, were just many an hour focused on cloud >> Well, and I love that you're doing that definite zone. We've always been super impressed with this whole notion of infrastructures code. I think I've said many times of all the traditional enterprise cos you know computer companies, if you will hae t companies Cisco has done a better job of anybody than making its infrastructure programmable. We're talking about security before it's critical. If you're still tossing stuff over to the operations team, you're gonna be have exposures. Whereas you guys are in a position now and you talk talent, you're transitioning. You know the role of the C C I. A. And now is becoming essentially a developer of infrastructure is code, and it's a very powerful absolutely. I think we're >> helping our partners and our customers transform. Justus were transforming. I think it's kind of a symbiotic relationship that's super important to us. >> It's also important you think about the balancing act between agility, cost, called security or even data assurance. There. Tradeoffs involved the nobs. You have to turn, but you can. You can you achieve all three, you know, to optimize your business. >> Look, there may always be trade offs, but it's not sort of a zero sum game. All those we sing customers who've automated that through things like C I. D. Move Teo, you know, a different place in a much better place where They're not necessarily making trade offs on security to get better agility if they fully off if they fully automated their deployment chains. So they know that there are no mistakes there. They know that they have the ability to roll out fixes if they need to. They know that they're containers, for instance. They're being scanned from a security perspective, very every time they deploy them. They're actually able to build automated infrastructures that are more agile and more secure so that it's pretty exciting. >> So it involves the automated change management and date assurance talking about containers. That's interesting. Spinning up containers. You want to spend it down frequently. So the bad guys that makes it harder for them to get through. >> You talk about BM sprawling, right? Yeah, right. The Janus sprawling biggest issues out there. And by the way, you know, as you automate this infrastructure, rightly so you mention infrastructures code that you can do the other magic, which is introducing machine learning artificial intelligence. And today they get learn such Gupta gave school. Harold, thank you. Have a terrific demonstration off. You know, finding Rocco's analysis for very, very complex kind of problems that will take forever in the old fashion world. Now, all of a sudden you have the management system. In this case, the nation tells you actually where the problem is, and if you value there that you click a button and instantaneously you deploy, you know, new policies and configuration. That's a dream come true. Literally, you may say, probably we're the last ones to the party in terms of infrastructure players, the industry means. But we're getting there very quickly, and this is a whole new set of possibilities now, >> way talking the cube a lot, and I think it's really relevant for what I'm hearing about your strategies. This cloud is about bringing the cloud operating model to your data wherever your data lives. And that seems to be kind of underscore your your strategy. Absolutely. It's so edge cloud on Prem hybrid, you guys, Your strategy is really to enable customers to bring that operating model wherever they need to. Absolutely right >> that transparency is a big deal. I mean, application anywhere, eating. Did I anywhere? That's a world where we're going to >> guys thoughts. Final thoughts on Sisqo live this year. No, it's only day one gets a customer meetings tonight, but initial impression San Diego >> Well, it's It's a well, it's always great to be in San Diego on DH. It's a great facility, and we know our customers really enjoy San Diego is Well, I think we'll have a great customer appreciation event on Wednesday night. Um, but, you know, I was struck. Uh, you just have to the keynote. I mean, the world solutions was buzzing, and there seems to be is always a lot of energy. It's just go live. But somehow so far this season, maybe even a little bit more energy. I know we've got a number of announcements coming this week across a bunch different areas, including clouds. So we're excited for next few days. >> Well, you got the double whammy first half. We were in February when Barcelona guys don't waste any time. You come right back. And June, your final thoughts value. >> Oh, it's just so exciting to speak with customers and partners. Over here, you can touch their excitement. People love to come together and get old. The news, you know, in one place it's this tremendous amount of energy here. >> Keep copter Fabio Gori. Thanks so much for coming on The Cube. Appreciate it. Thank you for having your walkabout, keeper. Right, everybody. We'll be back with our next guest. David Out. A student of Aunt Lisa Martin. We're live from Cisco Live 2019 in San Diego, right back.

>> live from Mountain View, California It's the queue covering definite create twenty nineteen. Brought to you by Cisco. >> Welcome to the Cubes Live coverage here in Mountain View, California Computer History Museum for Cisco's definite create on John for your host here with Lisa Martin, she's taking a break. Is out getting stories out around for our national Paul Giblin, who's an enterprise architect at Presidio, formerly on the Q Before Cube alumni. Great to see you again. Thanks for coming on. >> That's great. CIA's. Well, thank you for >> what? I was looking for this interview because last time we chat with all my cloud hybrid cloud. Now, as an enterprise architect, you're in the middle of all the conversations around how enterprises and commercial businesses are leveraging the cloud multi cloud hybrid cloud. A lot of hype, a lot of reality. But the one thing that's clear is the cloud Cos air blowing away the financial operating performances. Amazon released their earnings today. Amazing financial performance. Amazon Web services have the profit of all of Amazon Amazing. Since they only start in two thousand six, Microsoft change their business plan from being, you know, Hon premise solution software to cloud trillion dollar market cap. It goes on and on and on. But it's a tell sign of the wave that's happening in that is computing network architectures air all transforming an application. Modernization. Tsunami is coming. Renaissance of applications are happening. >> This is a big >> part of what you do when definite creates a Cisco's version of Hey, guys, we got to create the future. Sure, this is the reality. What's your take on all this thes big waves and activity? >> Yeah, I think you know, there's certainly a ton of activity going on around multi cloud, especially with, you know, Amazon. And as your GP uh definite is really a hub for it from the perspective of Cisco. So if you look at the things that people are talking about here this year is supposed to last year, it's It's totally different. Last year, people we're talking >> about Well, how >> do I D ?'Oh, my collaboration absent anyway. And how do I modernized my data center with answerable inscription? Things like that. And this year people are talking about blockchain. They're talking about multi cloud. They're talking about machine learning. There's their spokes over there talking about graft intense airflow and things like that. So what I really like about this event is the fact that it's people who are on the bleeding edge and are thinking about the new thing today before it becomes mainstream. >> Is a great point. Suzy We was on earlier. She's ahead of definite definite create and she had a great team. But one of the things that she said to me, and unless I get your reaction to this is you know she's had research roles in HP, but labs back in the day. So >> you have those research. It's the next big wave coming here. It's really >> people in the bleeding edge who were making it real. So it's not just, you know, some way that's coming. It's actually happening so far. This event really kind of points to what's really now. Your job is you make stuff real right. So you've got a kind of thread. The line between okay, bleeding edge hyper reality and kind of wire it up for customers with Presidio. So you're under a lot of pressure. You've got to do the right thing. You got architect it out. This is kind of where the game is right now. So what's the experience that you're seeing in the real world as this stuff start to become really, as customers want to create better APS better network architectures kind of retrenching happening? What's your What's your thoughts? Whats the key highlights. >> I think people are struggling with decisions around. You know what, what cloud do I put my work loads in? Do I put them in a cloud at all? What workloads do I keep on premise when I'm making these decisions, how do I get these APS to the different places they need to live? How do I have an app that might be stretched from my own premise data center to Azure or to a ws? How do I keep that secure? How doe I network that together? How do I make sure that I'm not the next big headline in the next big reach that comes around So those air, some of the challenges that are out there and they're all things that are difficult to navigate because every organizations a little bit different in terms of the skill sets that they have. So you've got some folks who are right at home. You know, doing a twelve fact, their app on going full on cloud, native and, you know, putting stuff all out on Amazon and not think twice about it. And then you've got a lot of organizations who maybe don't have mature depth shops and have a lot of legacy infrastructure. Folks who still need to retool Enrique it to get up to speed, to bring everything together. >> So skilled gap big time. >> Oh, yeah, >> that's for you guys. Come in. I want to get caught before we came on to talk here live. We're talking off camera around the Gerson Enterprise and a commercial business and the distinction between their needs Enterprise. I was in more complex, you know, multi campus multinational, potentially to commercial businesses. I won't say small music, but people were like pretty much smaller scale. Can you just par set out and talk about what we chatted about the distance between the commercial and the teens and challenging opportunities they have? Visa VI Say it. Enterprise. >> I think it comes down to a lot of the things that we do today are designed to make things simpler. That's not always the case. Sometimes, in order to make it simple. You have to do a very hard thing under the covers to get it that way in the first place. And for a small commercial organization, that's not always the easiest thing in the world. They're typically resource constrained, and their business is not running. Their business is generating revenue through whatever it is that they do now. On enterprise is a little bit different, and enterprise has multiple different revenue streams coming in from multiple different businesses. And they're typically much more invested in a much larger IT staff and have folks who are multi discipline, you know, interface with their peers. Have enough resource is to really, truly adopt a dead mobster. >> Got network team security teams the whole nine yards, I think Chief data officer, all that stuff, commercial organizations Now again, Great opportunity for cloud on both fronts, right? You got enterprises. It kind of would have nicked mixed of public cloud for cloud native work clothes, maybe clean sheet of paper brand new use case hybrid where they won't have operating on premise and then multi cloud that might have azure for three sixty five office and then run Amazon for this or they're so multi cloud seems to be a reality. On one front, commercial organizations seemed tohave cloud on their mind. But legacy apse that they've written software for that might have been written in order, entry system or, you know, some sort of work flow that's tailored for, say, the revenue. How do you advise those two scenarios? >> Yeah, I mean, if you've got a legacy app that you need to contend with, one of the first things you need to do is understand the APP itself. We're having a conversation earlier on what we talked about wass. There's organizations out there who have these applications, and the people who wrote those applications have long ago left. So you've got some new software developers who were coming in. They don't have contextual history, and then you've got infrastructure. People who are keeping the ship afloat but don't know how it floats. They don't understand displacement. >> So you've got these new folks coming in, and then we write our own. We get new ABS higher team. What do we hire ex A. You know, exactly exactly. So you know, there's a decision that >> needs to be made to do. We continue to run this on Prem, Do we consider re platforming in trying to move it out to the cloud Tio? We start fresh and try and re factor. Do we do this in the house? Do we pull in an external third party that try and do that for us? So all the challenges >> so about the relation with Cisco also your party with them you're here a definite create your also a participant in the community. They got definite, which is their core developer. Coming a couple years old. Definite create five years old, Definite creates kind of like brings in the creator's side of it. A za practitioner. Pardon Francisco here to learn and then bring that home to apply to Presidio. How does that work? Explain the folks. How does Presidio were? Francisco. How do you take stuff from definite definite create? How do you commercialize that for your business? And what's the impact of the customer? Sure. >> So it's It's more organic than you might think. So we've got a whole contention of folks here, especially, and I'm going to give a big shout out to our women intact. You were here on DH. These folks are going in there checking out the things that they're into. Is it in? And like I said, there's a diverse group of sessions that are out there spanning machine, learning to blockchain to wish there's somebody right behind us here, I think talking about, >> uh, >> hioki >> it's not a security >> threat somewhere way, air gap, That thing. Yeah, >> So these things folks are sitting in on the sessions that are of interest to them and they're going back to Presidio. And we've got internal WebEx team spaces where all of our folks who are interested in any kind of depth sit down to collaborate. And we are also, you know, maintaining our own internal code repositories where anybody who wants to go take a look at some of the intellectual property we're developing. I can go pull that asset, communicate with the person who's working on it, manipulate it, put it back all that way, also have, you know, sponsorship from the top on down. So from Thomas all the way down it, it's We know that the next generation of engineers need to understand on some level program ability, concepts, and this is a great way to adjust that, >> and this is this is a strategic and parent management behind it. Program ability gives off for some advantages. What's your take on it? I know you. You talk about in the last Cuban. If you want to just come back to the automation opportunity because, you know, let's just face it. Command line interface is how we ran things in networks over the years. But now, with program ability, that's more higher yield activities that architects and network guys and developers can work on. Then the mundane tasks go on. Now if you can program things, certainly with WiFi six and MURAKI, it's all one network. So why not have that visibility to the data? Why not program stuff to make life easier? Your thoughts on this and how it's playing out? >> I think it's, uh, it's playing out slowly and in pockets. I think there's a lot of folks who are working on these kinds of concepts, but they tend to be isolated. So from a network engineer and I come to an event like this, I'm probably going to go back to whatever my day job is, and I might write some of my own code. But unless you have some of those facilities in place that I talked about us having in Presidio, it's difficult to share what you're doing with others on. If it's difficult to share what you're doing with others, she's kind of out on an island, right, so you might have efficiencies that you're gaining. But if you are not taking that and sharing it with other people, your company may not be arriving the full benefit. Now. I think as an individual you could do a lot of good by automating things that you do, which enables you as an individual to focus on even more. But when you look at some of the cool stuff that's out there that could be shared, like the Iraqi demo for the A R looking at access points, that's just phenomenal capability That brings great benefit to a lot of different people. >> So you guys had success with a lot of sharing the collaboration internally, absolute with with the tools you've built. What's the the verdict you guys mentioned? You have some divers, folks here, women in tech, What's the president's here for city like a definite create this year what some of the key highlights from you guys. >> So I think we've got a couple of presenters way have one new definite creator, Mabel. And so she's Ah, believe second female definite creator and the first for Presidio. Jeff and I had taken those down last year and you know, she's she's fantastic. She's running weekly courses for the women and organization to teach them on these concepts. And she's a powerhouse Amazing s o way. Like I said, we have that whole contingent of women in Tech who are here. We've got a handful of gentlemen who are here as well, including Jeff eleven sailor, who you interviewed yesterday, and Greg and use Ellie, both of whom have multiple presentation's going on all standing room only s O. We're definitely invested in different >> directions on the women Tech thing. I think that's huge. I think that's the inclusion thing, that we'd love to see it again. You know, numbers, air still with the percentages, need a lot more work. I mean, just bring in more women and breathes more action. Mohr capabilities. More results. >> Absolutely. I'm all in on women in tech. I have three daughters, so I mean, naturally invested. I'm tryingto help create the world Anyway, I can where they can grow up. And I walked right into a meeting and not have Tio contend with some of the >> democratization of technology is really what it's all about. And, you know, you're not really anything in this community. Let's getem Iraqi, huh? But your house running all your surveillance cameras >> you got in fact are a camera >> app that identifies sexual predators. So I'm gonna have those hanging over my front door now. Nobody's coming anywhere near that. >> That's better than ring. Certainly go in the shark tank pitch that maybe ***. Paul, Thanks for coming on. Great to see you again and congratulate you. Sex distinct, distinct success. Distinguished engineer Now for Ciccio Great company. Give a quick point for the coming. What's going on? Presidio? What do you guys are doing? What kind of work you doing? And how'd people contact you? >> I >> need to be a formal marketeer to do any of this stuff. So, you know >> video is >> authentic and it's real. >> We're We're a three billion dollar organization. We've got three thousand some odd individuals, over half of whom are are certified engineers way. Do everything from cloud Teo I ot to traditional infrastructure collaboration. We've got a huge security practice manage services practice. We do financing s so we really try to be a one stop shop for just about anything. I related a >> lot of creation going on the community here, and I think one of the things that's great is this all about making it really taking the way. That's everyone's riding, getting it, really making it work. Congratulations. >> Thank you very much. >> Cube coverage here, here in Mountain View. I'm John Forward the Cube with Lisa Martin here covering Day two of definite create stay with more live coverage after this short break.

>> live from Mountain View, California. It's the queue covering definite create twenty nineteen. Brought to you by Cisco. >> Welcome back to the cave. Lisa Martin with John Barrier on our first day of two days of coverage of Cisco Definite Create twenty nineteen at the Computer History Museum in Mountain View, California. John Eyre. Please welcome to iniquitous and directors solutions, architecture and Devil Box from Liberty Technology. Tony, Welcome. >> How are you? >> Good, thanks for Thanks for having us tell our audience a little bit about liberty technology before we get into the community. What you doing your breakout session? >> Not a problem. The re technology is a company. Where? MSP company down in Griffin, Georgia. And so we handle a lot of a lot of clients are either public sector cities, all different types of all the different verticals. So well. And so do you have a client? A customer out there that needs needs an extra arm into it. We're there for them. >> So your basement of Georgia, Which means that how warm it is in here today Outside should be nothing for you right >> now. Tell me about >> well outside >> now, since there is no humanity I like it back home in few minutes, >> Californians were babies. >> Yeah, Joni, Public Sector. We've done a lot of interviews of public sector folks with their towns and cities, air, ground rules, municipalities, cities, their I t light. And then they don't have the Dev ops expertise, but clouds a perfect fit for them. But they have a lot of certain characters. Whether it's email is very ephemeral. People come and go, So getting people collaborating in these distinct user groups that have different roles and responsibilities is a challenge. How are you guys solving that? Because there's something I know you guys have worked on. There's a challenge that's only Republicans for enterprises do. How do you bring people that are distinct user populations that have an application or roll or use case into a collaborative, horizontally scaleable >> system? We show Be honest way. Go in there and we go in there and we discover as to what they're doing now, what are their pain points? What do they want? Change where they want to go and then we show them the collaboration started. We shone like what makes team's way? Show him all of the, uh, meetings room devices, things like that. And then not just on the collaboration side, but also if there helping with three, six, five their security than Rocky. That's how we bring. That's how we bring collaboration intothe public >> about the Cisco dynamic we've been covering definite create since it started. Definite. Now it's just go live couple years, seeing kind of a new vibe and new mojo going on with that within the Cisco ecosystem of actually coding stuff up, whether it's slinging AP eyes together or creating new ones. New capabilities. How is it changed the delivery in performance of the customers? Because this is not just your old school Cisco networking company. Yeah, they got APS. Things are connected. Date is moving from Point A to point B. All right, but he's kind of integration challenges. Kind of seamless program ability is the core theme here. What's your reaction? Thoughts on all this? >> No. >> Well, first off, this is my first definite create. I've been to other Siskel lives have not been too. Don't think great yet so so far, I'm enjoying this a lot. It's I like the tight niche, the community style of this of this event I'm sorry. Go back, >> Tio. Go live a little creations that are going on here. Very community already. Kind of be open source projects. Yeah, people talking to each other, a lot of hallway conversations. But it's a kind of a new kind of collaborative model that customers are now getting exposed to write. This is something >> new. I mean, it is. It's new, and I'm finding a lot times where a lot of customers and clients they've heard about it, but they don't know yet. So it's our job to actually get them to adopt to it and and also adapt to it as well. So it's almost like how we have our own like community here. For definite. It's almost how can we take that structure and show it to our clients >> and translation involved Kind of kind of taper down the excitement, maybe, or keeping up questions for you people watching that aren't here. A definite what's that? What's the vibe here? Like, what's some of the cools? Things you've seen and heard are something Well, the keynote was >> great either. Was amazing Kino how they actually showed how, especially with the Iraqi had when Mandy went while I was out there talking about from the small campus to the festival and to an actual >> there's a radio >> that was a great use of incredible, especially with like big Stadium and how John McDonough came out and showed about how there was a fight on the field with you. Yet no one saw it, but yet then, when they went through the actual demonstrate, the actual video were like, Oh, yeah, this's amazing how it's almost like it was like the minority report way. You're already >> exactly Dan. Yes, the data out there, >> all that data and they just machine learning A I just watching people, seeing what they're doing, kind of almost like predicting what they're going to do >> and every little bit, actually, a little bit. I agree with you. I thought they did a great job with that, Especially coming off the heels of Coachella and showing how they can enable Cisco enable developers for social folks to set up secure networks of different sizes and also be able to use in real time machine learning a eye to evaluate what's going on the offensive. And that was a very cool, real world example of what they showed. Leveraging machine learning, identifying. There's there's an issue here. There's an altercation. They surprised at a sports event, right? And deploying those. It has a lot security, many sports events, though I thought it was all that the security was just casually walking up to fight. That's another thing >> that you would slow >> down. But you don't know what >> you're right. >> And it is so many more etiquette rules now at events, whether it's, you know, hate crimes or just, you know, just violent language fights. Also, everyone sees those that write that events. But this actual now, surveillance tech out there. You know, you could tell the guys that how many beers he's had kicks in, You know, >> we're gonna have something where they can actually check out someone like Heat signature. They can't tell how >> much he's going to explode. Is the Red Sox going to blow the lead again? A. Having a good year? Well, you know, they wanted last year Yankee fans, so you would be off the charts now. Philly fans, a whole other story. I don't. Okay. My digress. You've >> got a breakout session. Sorry, John. A lightning session that's tomorrow Any time tomorrow. Tell us the title and what you're going to be talking about. >> Keisha, my title is orchestrate forty five percent. So >> we'LL just read the forty five percent correct Alright, Digging >> again tonight a little >> bit. I have a sly where we was actually Suzy. We actually did a presentation awhile back where she put up a slider, says where she talked about how fifty five percent of partners are creating APS and developing their own naps. So, way of liberty we saw that we were like, OK, what about the other forty five percent? So that's where that the idea came out too. Okay, let's I'll do a talk about how we orchestrate forty, forty five, forty five percent. So entails What I'm doing with that is that we actually have a platform called Consulate. Where there were that platform has the ability to integrate with multiple business processes. So we're connecting. We're integrating with connect allies with Iraqi doing eight about and so that I have it where that there'll be a trigger or Web hook from one my rocky cameras like emotion which will trigger which will create a ticket and connect allies so they can help out some help tasks service desk and then that which will also they get thrown into teams and click on the ticket and then also run commands and grab a snapshot from the camera. The right of the team's six teams >> fell by the Iraqi for a minute because we get a lot of hearing a lot of buzz about Muraki. It's not just wireless. It's not just what you might think it is, it seems to be connected tissue you meant. There's a great demo that added to she's showing around. They are with looking at network configuration. We're obviously to be connecting all of this together. What's your view on this? What's that? >> I for one, I love muraki. I run Rocky at home, so five the viol. Although the wireless is switching cameras and just that, it's it's one. Really. They have, like their own room platform that connects has all their devices connecting into the dashboard, and you could do so much with it that they're actually they're open up Now. The eyes, the web hooks this so much things that you can actually integrate with it. It's it's great, and it's the analytics that you get from it. >> And this is what you're talking about really about bringing these teams together through Webb Hooks for AP, eyes in through Morocco, the connected to direct and then allow the APS to be valuable, cross different groups >> very valuable, but then so that then you don't have it on. Engineer doesn't have have to touch different applications or devices. They get it all from one and from that one application, click and go to where you need to get got. >> So we're only on halfway through Day one of your first up that crate. But it sounds like you've already been exposed to so many things that I could see the wheels turning us without anticipating that you're going to be able to bring back to liberty. And that will really help drive. What you guys doing driving forward toward that customer engagement only, eh? Educate >> well, since it is, you know, it's like half day already on day one. There's still so much to see here. There's so much to see about Coyote. There's a bunch of workshops here about form Iraqi and the AP ice, which I want to join in and see what I can take out of that and bring it back. Um, you know, there's a bunch of stuff get on. So I want to gather all that and just be a sponge and then bring it back to liberty and say, Hey, this is what we can do. How can they fit into our business model? >> Awesome. Well, Tony, thank you so much for stopping by and talking with Jonah me on the program this afternoon. We appreciate it. Best of luck in your lightning session tomorrow as well. >> Thank you so much >> for John Ferrier. I'm Lisa Martin. You're watching us on the Cube. Live from Cisco. Definite great. Twenty nineteen. Thanks for watching. >> No.

>> live from Mountain View, California It's the queue covering definite create twenty nineteen. Brought to You by Cisco >> Welcome back to the Cube. Elisa Martin with Set Cisco Definite Create twenty nineteen at the Computer History Museum, but here all day, talking with some really great innovative folks excited to welcome to the Cube. Marty Jane, senior director of this Cisco Global Partnership and Video. Marty, It's great to have you here. >> Thank you. Good to be here. >> So I always love talking about partnerships Where what Day One of Dev. Net. Tomorrow's day to. There's been a lot of a lot of community spirit is here, so I just kind of in the spirit of partnerships, lot of collaboration that community is is really strong. Uh, before we get into kind of the details of this Cisco in video partnership first kind of thing, I wonder is all right. This is the developer community. Why the developer community within video? >> That's a great question. So if you think about way, make GP use, which is a piece of silicon graphics processing unit, and it is really only a piece of silicon until a developer comes along and develops a cool app on it. So if you think about how we go to market our large conferences called GTC, it's really developer. Focus. We have a little over a million developers in our ecosystem, and I find it very synergistic with Cisco. If you think about Suzy, we's vision. I think it's the same idea. You look at over half a million developers in their ecosystem and they want to develop collapse, and that's how your platform becomes relevant. So if you think of all the modern innovation that's coming from developers, so these are the folks that we should be talking to on a daily basis. I see a lot of commonality, a lot of synergies. In fact, we had Sisko definite come over to our conference GTC, and they they appeal to our developers. And now we're here talking to their developers and also developing some joint platforms which the the folks can use for. Like I said, the more modern *** with all the new data that's coming, whether the coyote with a machine learning automotive, smart cities, you name it, we need to be able to provide the platform to the developers >> and a number of those topics came up today, even during the keynote, Smart cities being able to utilize and accelerate work leads with a I and machine learning. They gave some great examples during the keynote of how developers can build networks. They give this cool example of I think it right off the hills of Coachella of designing a secure network for an indoor concert, designing it for an outdoor festival, Coachella and then designing it for a massive stadium like a big football game like the Super Bowl, for example. And they showed it that higher end. They showed how they're using machine, learning to zoom in on. For example, they had this little red box and you see people and what's actually in there than the machines detected was a fight and in real time, analysing this data and thence, dispatching the appropriate security to come and obviously probably take the drinks out of their hands first. But it was a really interesting, great real world example. So you guys have been partners a long time. Our you've been actually working at various companies with Cisco for a long time, but I think of Cisco and video coming together. How are you great? Something to accelerate these? Aye. Aye. And machine weren't were machine learning workloads that we're starting to see in every industry. >> You bet. Great question. So let me first comment on what you said about smart cities. I like to think of it as smart and safe cities. So actually, the first set of application will be around public safety. What the example you were giving his spot on? If you have large crowds gathering, it makes sense for us to be able to look at those clouds. Crowds? We call it intelligent video analytics or idea. In fact, we have a platform here. The Sisko i R eleven o one with a GPU added to it. So now I can wash the crowds. And if there's a fight breaking out or somebody's carrying in a weapon, you want to know somebody walks in carrying a backpack and drops it and moves on. You want to know one? Inform somebody. So what is happening is way of these millions and millions of bites of video data, >> and >> that data is not being really used today. So what we're doing is saying you know what? Let's find those pieces of intelligence and the video data and do something with it. And public safety is absolutely the highest priority. So smartest, safe city makes a lot of sense. So what we're doing is we're going to market with partners at Cisco. So what we're doing is we're saying Okay, let's design these GPS into the servers, which are connected to cameras and think about how many cameras are deployed today, probably a billion. And a lot of the video data can now be used for public safety purposes, and we basically go out and talk to large companies. We talked to governments. We talked to cities along with Sisko to go even open their eyes to what is possible today. >> Right? Because of that data is dark for so long, they don't know what they don't know. >> While most cases, what happens is you record four days of video and until something happens, nobody goes back and takes a look at it. But now we have the ability to look at the real time and cities and government's desire that very much so, >> sir example, that's such a relevant topic. I mean, they know. There's also the issue of privacy. But to your point about not just a smart city but a smart, safe city. I like that. I think it's absolutely imperative. How do you have this conversations with cities with governments about All right, this is what we want. Do we want to actually apply machine learning? So the machines are taught What that line is with privacy with those boundaries are so that a person, I'd say a lay person not in technology. Maybe is a city government official who doesn't understand the technology or need Teo will go. I get it. >> Yes. So our conversations are really about what we call you cases. So think of enterprise. A good use case would be. In fact, we work with Cisco on developing use case. You know, you always badge in into an enterprise. You have your badge, you walk in. But you also have some cases. People follow you, following you in what stops you from following me into a building. And usually people are too polite to say no, you can walk in, but we've >> all had the video training or read the manual. We know we're not >> we're not supposed to bite, but >> then you're like, I >> don't just cultural, exactly. We just can't you know that. So now we have the ability. So we trained a in a network to say, Look, if Marty's badging in, only he's allowed to walk in. And if there's a second person walks in, I want to take put Little Red Square on that face and inform security that we have had more than one person walking. So these are some of the ways. So we talk about use cases. This is one use case crowd behavior. Analytics is another use case. You know, people were walking in the backpack, dropping it. Other use case would be something like Bar to Bart loses millions of dollars year because people jumped the turnstiles and Bart didn't really have a good way of of monitoring, measuring the losses until we put a camera and captured the number of people that were jumping. The turnstiles are going in through the handicap access, okay? They were losing ten times the dollar value of what we had thought. Wow. So this is how we start the conversation with use cases, you know? And what would you like to do? Being able to count the number of cars in intersection begin with counter number of pedestrians, so you could do traffic management better. That's the language we would use with cities and governments. And then we go deeper as you go through the implementation process. >> Well, that makes perfect sense going in the use case route, because you can clearly see in that example that you mentioned with Bart a massive business outcome and an opportunity to regain a tremendous amount of resource is that they could redeploy for whether it it's new trains, new trucks, etcetera than them, not realizing we're losing how much money. I think anybody when you could put the useless in that context of this is what you can expect as an outcome. They get it >> Absolutely. That's the really the only way to start the conversation than starting from bits and bytes. And this is the This is usually the case across industries. If you think about retail, for example, you know you go to a safe way to start talking about GPS and servers. That's not the great way to start, but they do have issues with shoplifting, for example. So how do you know a person is walking in, you know, through the checkout. And they have one item. Then there's a small item right here and they walk out with this. How do you monitor that? So now you can do that with the right kind of cameras that can capture. Look there Two items, not one. How do you know where shop are stopping Which aisle is the most popular? I'Ll How do you know that? Well, now you can have cameras would say, Look, we have red zones and Green Zone so you could do those kinds of things with modern ways of doing. I >> so interesting because it's so. I mean, the examples that you gave are so disparate, but yet they make so much sense was how how you're describing it rather than going into, you know, a grocery store in talking about GPS, which they might fall over with their eyes. Doing this >> right. >> You're actually putting in the context of a real world problem they've been experiencing since the beginning of time. Don't you understand? Only goodness and this is how we can use technology. It's the safe way becomes a technology company. They don't know it. What actually started packing their bottom line. >> That's right, And so even now, you know. So I have to take that and you extend that into How do you go to market? And it's something you wanted Teo Touch on. How do you go to market with Cisco's? How does ingredients is? Could do it together, right? So think of Cisco's sales teams who are talking to all these customers every day where their retailers, financial services, federal government, health care, you name it. So what we've done is we basically sort of taking all these industries and created the top three or four use cases we know are relevant to that industry, either for safety or for saving money's. For variety of their operational reason, we have narrowed it down to three or four five use cases and each of those target industries. So what we do now with Cisco teams that we would bring them into our facility or go to them and really talkto all those use cases and train them on Hey, look, this is what we do jointly, and that makes the conversation much easier. Then they will go and present to the customer and what's the customer gets an idea far this all possible. Now that starts a deeper level technology and server and GPU engagement. So this is one way we go up and talk to different customers. What's the school's >> second? About a bit. Marcus. Cisco is so enormous, they have a billion different. I'm slightly exaggerating products with but a lot of different technologies that form many different solutions. So I imagine your Cisco expertise over many years of working with Cisco's a partner for other companies. How do you once you get to that deeper level conversation, how do you bring this different groups within Cisco together? So that that solution conversation is one that really aligns to that use case and the customer doesn't get it? >> Yeah, that's a difficult question to answer. That's like, you know your work. It's just cause a large company. But I think I also think they're also very cells driven, and that's what drives the different groups to come together. In fact, some people called me the Connector because I've been working. Cisco's so long. I know people and definite I know people in sales. I know people in the server. BU, in fact, if you think about the The platform was talking about the i r eleven o one with the jets and GPU that came as a result. I was talking to the i o t bu result talking to Dev net our situation the definite he said. You know what? This is cool are gonna do this. Then we take that to the IOC Guys is Oh, this is cool. We can take that. Put it in this platform, and then I'm next. Actually, next week I'm talking to a sale. Seaman Cisco. They cover utilities. And this platform was profit for utilities. Even think about fire monitoring in a forest. How do you do, boy thousand? The people to just watch what happens. We can take a platform like that now and really deploy it in hundreds of places which could monitor fires or the starting off a fire. But yes, bringing them together. It is no easy task. It's fun >> where you are smiling. I like that. Marty the connector. Jane, thank you >> so much for >> joining me on the kid this afternoon. Fun conversation. I enjoyed it. >> Ofcourse. Thank you. Likewise. Thank >> you, Lisa Martin for the Cube. you're watching us live, Francisco Definite. Create twenty nineteen. This is the end of day one. Stick around, John. Failure on I will be back tomorrow to cover day too. Thanks for watching.

>> live from Mountain View, California It's the queue covering definite create twenty nineteen. Brought to You by Cisco >> Hi, Lisa Martin With the Cube. We're live at the Computer History Museum for Cisco. Definite Create twenty nineteen John for years my co host, and we're pleased to welcome back to the Cube. Mandy Whaley, senior director of developer experience for Definite Mandy. This event is bursting at the seams. This is the third definite create, but you've been involved for the last five years or so from the beginning, when this was really groundswell talk. Before we're going to talk about a history of Devon, tell our audience what definite is. What definite create is as well, >> Absolutely definite is Cisco's developer community so anywhere that Cisco has a P iis rst case anywhere that people can build on top of our platforms. Definite is the community that enables those developers. So we do. You know a lot of connecting of people within the community way also do a lot of developer enablement Sample code Documentation Blog's Learning Resource is in person workshops, online workshops. I lead our developer experienced team, which is our developer advocates who are you know being the voice of developer, helping the developers get inspired in buildings also are definite. Sandbox teams hosted labs. If you want to use some networking FBI's you may not have extra network playing around that you can program against an experiment. So we offer reserved hosted labs that anyone can use free by becoming a definite remember and then the other part is our our developer content and support. So really getting the information out there and supporting the developers so definite is our community that enables everyone to build on top of Cisco. >> And this community is now sorry, John. We're both very excited, Assistant Suzy was announcing this morning over five hundred eighty five thousand members strong and the energy and the excitement in the room this morning with the Kino people are jumping at the bid. When you guys talked about WiFi six, I loved the examples that you gave this community is it is engaged. That is one of >> the things that's really exciting. Teo, about working with the definite community is that I feel like the energy that we put in, we get back multiple fold from the community, right, and it's great to see people who started with us maybe five years ago who have, you know, made their first AP I call started down this path, and now they're building full applications and they're here sharing that information by presenting with the community and giving back and that excitement that engagement is really one of the funnest parts of my job. >> Man, you talk about the evolution of definite create definite, pretty good background on that. Tell the story. I know I've been there with you guys since the beginning of the Cube. I know little about, but I want you to tell the story because it was a genesis that came out of what you guys we're seeing in the definite community where Cloud was really becoming part of it. Tell the where the definite created portion came on. And what it means for the definite community and developers at large. >> Yes, absolutely. So I started working with Emmet before Devon. It had a name so before it was actually definite. That was five years ago and way started building the community. We have a developer event within Sisqo live. So we have the definite zone, and it's we offer a lot of our constant and classes and workshops. Their way started getting requests from that audience, saying WAY would like a smaller events with more ability, tohave, you know, deeper conversations more, one on one and just focused on the developer community. And this was when multi Cloud was really starting to become a big piece of the Cisco strategy. Are developers were trying to figure out howto work in that space. Cloud native was taking King off, and that was the first definite create on, which was three years ago. It was a very small venue in San Francisco, and it was our very closest and, you know, deepest engage set of members that came to that first year and then. But we had such great engagement. Some of that energy that you mentioned and everyone who helped build it towards the second year, which we had last year at the Computer History Museum, says same same than you. And what special, definite create. As we really try to get the two parts of our definite community together, the application developers and our infrastructure automation Dev ops teams right, and we try to bring them together. This one event where they can really exchange ideas, you know, get to be talking the same language. This morning we had conversations around WiFi six from the application Developer side Like what does that enable for the application developers and new things you could build? And then, you know, how is that also interesting? Teo, the networking site >> of any demos, are a big part of it. You got the hack a thon camp. Get the camp experience. You can create great tools, but the the events, not your classic event. It's not like that's Get the numbers up. Let's get tennis. Let's make some money. It's not about that vibe. This is a different vibe. It's more of let's make it intimate, somewhat structured, but disorganized enough to be collaborative. >> Yes, it's definitely collaborative, and it's definitely a community focused event over. I think over seventy five percent of the content this year came from the community, so they're here giving back and presenting their workshops. It's also very hands on. Hands on is actually kind of a core definite value. We, like Teo, always give people the ability Teo code something. Try something, build something So you mentioned can't create that is our it's >> it's We call it a build a thon because it's a little more structure >> than a free form hackathon. We start with some use cases. We make the technology available, and they actually started yesterday before the conference even began. Those teams started building solutions, and they'LL be presenting them on Thursday and then >> in the >> conference. We have hands on workshops in small groups with eight people, so you can really, you know, take the time to actually get in, run the code, do the work, ask questions right to the presenter on. And we really want that collaborative. You know, sharing ideas feels very intentional part of building this conference. >> So I'd love to ask you some probing questions around the future of where you see this going because you have the key ingredients are coming together. You mentioned them, so scaling this up it's going to be a challenge because you have definite. You have Definite Zone and Sisqo live, which is the Cisco proper. Then you kind of have this elite community as my words. I guess it's, you know, the best of the best, but it's really a cross section of unique profile of persona is the intention to have these guys then go back to their communities are within the communities. Is that the scale point? Because how do you run these intimate events right and not lose the spirit of the ethos. >> So that's something we're, you know, putting specific thought into because we do want to keep the spirit. We've actually heard that from some of our, you know, kind of core community members that they really want to keep that aspect. So couple of things that we are planning tto help with that one is you may have seen this morning we gave the definite Creator awards. So those air awards for people who contribute to the community and a lot of those are people who have come and learn skills, taken aback to their organizations and been able to scale that out to their organizations. That's something that we're really actively working with people to do and do that in a very organic and community lead way. Um, the other thing that we have been working with is a program called Definite Express. So this is actually where we take a small part of our definite content. We kind of package it up and make it available for anyone to run in their region. Jin so they can have it. You know, in a different country they can have some of the same feeling that we have here some of these same workshops we've had those in. It was about two hundred fifty of those events in forty nine countries. >> So wait, man kind of thing. Yes, it's a physical events. It's not just sass on site services. >> That's right. >> Portable portal >> event and they do workshops just like they are here way. Inject some of the fun, same fun kind of activities. And then we provide all the infrastructure. There are sandbox, >> you hologram in there. I mean, you're so popular you can't attend all of them. >> No, I cannot. >> But I love >> to see on Twitter you can look up definite express and see one's happening, you know, all over the world at the same time, which is really fun. >> And how did those folks that are doing these definite expressed events How are they able to collaborate with you guys provide feedback from what they're experiencing in the field to help create Maur no pun intended helped create more. Definitely more, exactly more opportunities, you know, and really help you guys with this larger event so that they feel like they were in this community. And five hundred eighty five thousand. There's only about four hundred here that can fit in Russian. What's that somebody else? It's like So one of the things >> we do is while we're here at definite create, we do live stream a lot of the content. So it was really fun today. When we finished the keynote, I heard from some people that told me I was in the keynote. I was watching and I started texting my friends. Hey, you got to get on the live stream And that's a great thing to hear from the community because you're giving away for this people to join in. We also have on definite our community chat room. It's on every page, chat with us definite. It gets you right into a room with the developer advocates on our team and other community members, and we see the community there, you know, answering each other's questions, giving us feedback, letting us know what they need to move ahead in their careers and their projects. So that community chat room is really key. >> Give some highlights on what change since just go live Barcelona. What? Some of the important notable successes and work areas that you guys are doing a definite and definite create. >> Right. So we, as we mentioned in the Kino, our community growth, we've reached five hundred eighty five thousand. So that registered Dove nut members, that is, it's great to see that growing. And then we also see those members you know, growing their engagement with them, not going deeper into the material, building, more content, taking it back to their organizations and things like that. Right now we are building up to Cisco Live Us, which is coming up in San Diego in June, will have our full definite zone there. So a lot of exciting activities that were planning for their We hope everybody can come and see us there, and then another thing is, could exchange. So could exchange. We actually announced it a definite create last year and launched it a little bit after definite create code exchanges the place for the community to share their projects so they can anything that is open source. They can share it by sending us there. Have link way curate that end Tio Francisco relevant sort of catalog. If you're looking for a sample to use DNA center and you want to see it in Python, you Khun, go search for exactly that. Get back some projects that the community have submitted. So we're excited to announce this week that we've reached over four hundred projects in code exchange of those curated, you know, projects that have gone to the process and been posted there. That was a really exciting milestone, looking back to create from LA >> So it's working. Yeah. So what's the vibe in? Certainly Cisco. I know Suzy has and Team have been kind of getting a lot of press and praise press externally, praise internally it Cisco, as the big battleship of Cisco, kind of gets on that cloud wave coming multi cloud hot area. >> It is so one of the things that is really exciting as we are seeing a p, I be available across our whole portfolio. So in every area that Cisco has products and up and down the stack at the device layer at the controller layer at the cloud layer. So that's very exciting from a definite perspective, because it gives us more for our community to work with more opportunity for developers. And that changes Ciscos very palpable. It's very exciting. And we're, you know, bringing the definite community into that as much as >> it's from creativity to we saw the demo for a fish about the virtual realities cable first peek in Barcelona. But here, amplifying that with with five six to you could just with virtual reality look at a devices. They see all the staff see with network coverage. Yeah, WeII to do work. >> Yeah, exactly. And >> me, that demo is a great you know, example of this applications meaning infrastructure message, which is really what definite create is about. We wrote an augmented reality application running on a mobile device, but you can check literally seeing the signal strength from all your access points on. So that's just a great example of those two things coming together. >> Speaking of coming together, one of the things that you touched on this a minute ago. But what in the keynote this morning, when I was looking at in the Mirror Rocky demo of the other things that you guys were doing and the evolution of Cisco. I just thought, What CART horse which ones, which was It has definite been really kind of fueling Cisco's evolution. Looking at all of the available, as you mentioned across the product portfolio has been around a long time. Is it is it fair to say that definite has kind of been a fuel for that? And Cisco's going Wow, we've got this phenomenal community were evolving because our customers are we need Teo. Yeah, I think it is. It is very much >> hand in hand. We worked really closely with our product teams and we worked hard to be that voice of the developer with our product teams and Cisco. And it's been a journey that started, you know, five years ago where we knew that the guys were going to come, we knew that there would be a prize across the portfolio and within definite. We really believed in that and are definite community believed in it. And you know, we've been building it very step wise and very intentionally since then. So it's really been a great partnership and a really exciting time to be it Cisco and being a part of that transition. >> Well, I just signed up to chat with you guys since you brought it up earlier. Developer dot cisco dot com That little chat with us on every page signing I signed with my get hub handles >> you can log in with. You're having >> your chair stealing the code and check it into the >> codex scene. >> We're gonna blow something for one. So many exciting has been great to watch. You guys, you got the Moroccan green jacket off. >> It's very Rocky demo today. >> Meraki has been a big part of definite success, and within the community's been the reaction's been very positive. It's not in the classic portfolio of collaboration. It's really going to a different What is muraki mean for the development? What? What has it done? What has enabled Why is it important? >> Yeah, so, um, a Rocky has been great because it's one. As Todd mentioned today, they really have this mission of simplifying their experience, and they've done that in there. You I and they've brought that to their developer experience as well, which is really exciting for me. Rocky is Cloud Managed Network Club managed WiFi, and then they have a very happy I'd driven approach where you can automate almost everything you could do through the eyes. And then there's additional services that you could get from Iraqi, like indoor location data and things like that. So it really opens up opportunities for both of our parts of our definite audience application developers who might be writing an indoor location based application or doing something with the cameras that we saw today on DH, then the infrastructure automation side who can very, very efficiently, you know, manage and deploy their networks. >> It's nice connective tissue for the developers kind of gives you best table two worlds, wireless on the front end, back and network connections. So it really becomes a big part than seems like >> it is. It is. And that's another reason why we were so excited about the new MURAKI developer hub that Todd adults today on Definite because it really is a place where we can show that connective aspect of it. I have all the code and use cases that really connects this to audience. >> We'LL talk will be very excited to know that some of your community members actually have Iraqi devices at their house. They way, they're running their cameras at their homes and everything's >> that's right. >> So being I think it's on the Web, one of the, if not the on ly conference community that brings together the APP developers, those girls and guys thie infrastructure, folks, What's one of your favorite stories that really shows thes two worlds coming together, understanding each other, communicating anything that really sticks out of the last few years for you? Gosh, there's >> many and a lot of them are just hallway conversations that I might stop by and hear people connecting and kind of learning about. You know what each person works on and learning to kind of speak the same language and get together. One story that I think really stands out as a big success is around a partner that we work with who does indoor location applications. And there's pure software company right. They write mobile applications that do indoor location, and but they they need a network underneath that, and so we have had a great coming together of some of our main Cisco loyal people who go out and stall the network's connecting with partners like that who come from the pier software side. We've written applications on DSO. That's that's a great one. And that is really something that we see replicating in many places. And I feel like some of the hallway conversations here are, you know, starting the next stories that happened like that. >> This is one of some of the best cause they're natural. Organic conversations are not scripted. It's not reading slides. Well, I wish we had more time, but we'll have to see you back at dusk alive. All right? What about six weeks or so? Yes, it's coming out coming, kid. And Oh, Mandy, congratulations on this success bursting at the seams. And we appreciate you taking some time to talk with John and me today. Absolutely. Thank you so much. Our pleasure for John, for your I'm Lisa Martin. You're watching the Cube live from Cisco. Definite. Create twenty nineteen. Thanks for watching. >> Yeah,

>> Live from Barcelona, Spain. It's the queue covering Sisqo, Live Europe. Brought to you by Cisco and its ecosystem partners. >> Welcome back, Everyone Live here in Barcelona, Spain's two Cubes Coverage of Sisqo Live Europe. Twenty nineteen. I'm John Foreal echoes David Lock. Our next guest is Liz Santoni, senior vice president general manager of the Eye Okay Group at Cisco, formerly is part of the engineering team Cube Alumni. Great to see you again. Thanks for coming >> on. Great to be here, >> so you're >> just good to see you guys. >> You're in the centre. A lot of news. I ot of the network redefining networking on stage. We heard that talk about your role in the organization of Sisko and the product that you now have and what's going on here. >> So run R I O T business group similar to what we do with the end data center off that it has the engineering team product management team. We build products solutions that includes hardware, software, silicon. Take him out to market. Really an eye. OT It's about, you know, the technology conversation comes second. It's like, What can you deliver in terms of use, case and business outcomes that comes first, and it's more about what technology can enable that. So the conversations we have with customers are around. How can he really solve my kind of real problems? Everything from one a girl, my top line? I want to get closer to my customers because the closer I get to my customers, I know them better. So obviously can turn around and grow my top line. And I want to optimize everything from internal process to external process because just improves my bottom line at the end >> of the day. So you a lot of news happening here around your team. But first talk about redefining networking in context to your part, because edge of the network has always been what is, you know the edge of the network. Now it's extending further. I. O. T. Is one of those things that people are looking at a digit digitization standpoint, turning on Mohr intelligence with the factory floor or other areas. How how are how is I ot changing and what is it today? >> So you gave an example of, you know, digitizing something like a factory floor, right? So let's talk about that. So what customers in the factory floor want to do. They've already automated a number of this factory floors, but what they want to do is get more efficient. They want better eo. They want better quality. They want to bring security all the way down to the plant floor because the more and more you connect things, the more you just expanded your threat surface out pretty significantly so they want to bring security down to the plant floor. Because the's are environments that are not brand new, they have brown feel equipment there, green field equipment. They want to be able to have control of where what device gets in the network. With things like device profiling, they want to be able to do things like create zones so that they could do that with things like network segmentation. So when and if an attack does happen, they can contain the attack as much as possible. All right now what you need in terms ofthe a factory floor, automation, security, to be able to scale tohave that flexibility That's no different than what you have in the Enterprise already. I mean, we've been working with our idea and enterprise customers for years, and, you know, they it's about automation and security. It's about simplicity. Why not extend that out? The talent that it has, the capability that has it really is a connective tissue, that you're extending your network from that carpeted space, or you're clean space into outside of the office or into the non carpeted space. So it's perfect in terms of saying it's about extending the network into the nontraditional space that probably it doesn't go into today. >> Well, right. And it's a new constituency, right? So how are you sort of forging new relationships, new partnerships? What is described, what that's like with operations technology? >> I mean, that Cisco. We have great partnerships with the Tea organisation. I mean, we've got more than eight hundred forty thousand customers and our sales teams are product. Teams do a good job in terms of listening to customers. We're talking more and more to the line of business. We're talking more and more to the operational teams >> because of the end of >> the day. I want to be candid. You know, going to a manufacturing floor. I've never run a plan. Floor right? There are not very many people in the team who conceived in a plant manager before they know they're processes. They're concerned about twenty four seven operation. Hey, I want to be in compliance with the fire marshal, physical safety of my workers. We come in with that. I p knowledge that security knowledge that they need it's a partnership. I mean, people talk about, you know, t convergence. Usually convergence means that somebody's going to lose their job. This is Maura Night, an OT partnership, and most of these digitization efforts usually come in for the CEO level. Laura Chief Digitization Officer. We've got good relationships there already. Second part is Sister has been in this. We're quite some time. Our team's already have relationships at the plant level at the grid level operator level. You know, in the in the oil and gas area what we need to build more and more of that because building more and more that is really understanding. What business problems are they looking to solve? Then we can bring the technology to it. >> Liz, what's that in the Enable Menu? Mission Partnership? That's a good point. People, you know, someone wins, someone loses. The partnership is you're enabling your bringing new capability into the physical world, from wind wind farms to whatever What is the enablement look like? What are some of the things that happen when you guys come into these environments that are being redefined and reimagined? Or for the first time, >> Yeah, I would say, you know, I use what our customers said this morning and what he said was, it has the skills that I >> need, all right. >> They have the eyepiece skills. They have a security seals. These are all the things that I need. I want my guys to focus on kind of business processes around things that they know best. And so we're working with a CZ part of what we're putting this extended enterprise extending in ten based networking to the i o T edge means ight. Hee already knows our tools are capabilities. We're now saying we can extend that Let's go out, figure out what those use cases are together. This is why we're working with the not just the working with our channel partners as well. Who can enable these implementations on i o t implementations work? Well, >> part of >> this is also a constant, you know learning from each other. We learned from the operational teams is that hey, you can start a proof of concept really well, but he can really take it to deployment unless you address things around the complexity, the scale and the security. That's where we can come in and help. >> And you can't just throw your switches and routers over the fence. And so okay, here you go. You have to develop specific solutions for this world, right? And when you talk about that a little bit, absolutely. So >> if you look at the networking industrial networking portfolio that we have, it's built on the same catalysts, itis our wireless, a peace, our firewall. But they're more customized for this non carpeted space, right? You've got to take into consideration that these air not sitting in a controlled environment, so we test them for temperature, for shock, for vibration. But it's also built on the same software. So we're talking about the same software platform. You get the same automation features you get, the same analytics features. It's managed by DNA center. So even though we're customizing the hardware for this environment, the software platform that you get is pretty much the same, so it can come in and manage both those environments. But it also needs an understanding of what, What's the operational team looking to solve for? >> Because I want to ask you about the psychology of the buyer in this market because OT there run stuff that's just turn it on. But in the light ball, make it work. Well, I got to deploy something, so they're kind of expectations might be different. Can you share what the expectations are for the kind of experience that they wanna have with Tech? >> I used a utility is a great example and our customer from energy. I think, explain this really well, this is thing that we learned from our customers, right? I haven't been in a substation. I've been in a data center multiple times, but I haven't been in a substation. So when they're talking about automating substation, we work with customers. We've been doing this over the last ten years. We've been working with that energy team for the last two years. They taught us, really, how they secure and managing these environments. You're not going to find a CC in this environment, So when you want to send somebody out to like sixty thousand substations and you want to check on Hey, do do I still have VPN connectivity? They're not going to be able to troubleshoot it. What we did is based on the customer's ask, put a green light on there and led that shines green. All the technician does is look at it and says it's okay. If not, they called back in terms of trouble shooting it. It was just a simple example of where it's. It's different in terms of how they secure and manage on the talent that they have is different than what's in the space. So you've got to make sure that your products also cover what the operational teams need because you're not dealing with the C. C A. Or the I P experts, >> a classic market fit product market fit for what they're expecting correct led to kick around with green light. I mean, >> you know, everybody goes that such an easy thing inside was >> not that perceptive to us. >> What's the biggest thing you've learned as you move from Cisco Engineering out to the new frontier on the edge here? What? What are the learnings that you've seen actually growing mark early. It's only going to get larger, more complicated, more automation. Morey, I'm or things. What's your learning? What have you seen so far? That's the takeaway. >> So I'll see, you know, be I'm still an Cisco Engineering. The reason we're in Coyote is that a secure and reliable network that it's the foundation of any eye. Ot deployment, right? You can go out and best buy the best sensor by the best application by the best middle where. But if you don't have that foundation that's secure and reliable, those, Iet projects are not going to take off. So it's pretty simple. Everyone's network is thie enabler of their business outcome, and that's why we're in it. So this is really about extending that network out, but at the same time, understanding. What are we looking to solve for, right? So in many cases we worked with third party party hers because some of them know these domains much better than we do. But we know the AIP wear the eye patch and the security experts, and we bring that to the table better than anybody else. >> And over the top, definite showing here for the second year that we've covered it here in definite zone, that when you have that secure network that's programmable really cool things and develop on top of it. That's what great opportunity >> this is. I'm super excited that we now have an i o. T. Definite in. You know, it's part of our entire Cisco. Definite half a million developers. You know, Suzy, we and team done a fabulous job. There's more and more developers going to be starting to develop at the I o. T edge at the edge of the network. Right. So when you look at that is our platforms today with dioxin saw on top of it. Make this a software platform that developers Khun can actually build applications to. It's really about, you know, that we're ready. Highest fees and developers unleashing those applications at the i o. T edge. And with Susie making that, you know, available in terms of the tools, the resource is the sand box that you can get. It's like we expect to see more and more developers building those applications at the >> edge. We gotta talk about your announcements, right? Oh, >> yeah. Exciting set >> of hard news. >> So we launch for things today as part of Extending Ibn or in ten based networking to the I. O. T. S. The first one is we've got three new Cisco validated design. So think of a validated design as enabling our customers to actually accelerate their deployments. So our engineering teams try to mimic a CZ muchas possible a customer's environment. And they do this pre integration, pre testing of our products, third party products and we actually put him out by industry. So we have three new ones out there for manufacturing, for utilities and for mode and mobile assets. That's one. The second one is we're launching two new hardware platforms on next generation catalysts Industrial Ethernet switch. It's got modularity of interfaces, and it's got nine expansion packs. The idea is making as flexible as possible for a customer's deployment, because these boxes might sit in an environment not just for three years, like in a campus, they could sit there for five for seven for ten years. So, as you know, they are adding on giving them that flexibility that concave a bit based system and just change the expansion modules. We also launch on next generation industrial router. Actually, is the industries probably first and only full six capable industrial router, and it's got again flexibility of interfaces. We have lt. We have fiber. We have copper. You want deal? Lt. You can actually slap an expansion pack right on top of it. When five G comes in, you just take the Lt Munch a lot. You put five G, so it's five G ready >> engines on there >> and it's based on Io Exit us sexy. It's managed by DNA center and its edge enabled. So they run dialects. You, Khun, build your applications and load him on so >> you can >> build them. Third >> parties have peace here. >> The definite pieces. That third one is where we now have, you know, and I OT developer center in the definite zone. So with all the tools that are available, it enables developers and IAS peas, too. Actually, we build on top of Io Axe today. In fact, we actually have more than a couple of three examples that are already doing that. And the fourth thing is we depend on a large ecosystem of channel partners, So we've launched an Io ti specialization training program to enable them to actually help our customers implementation go faster. So those are the four things that we brought together. The key thing for us was designing these for scale flexibility and security >> capabilities available today. Is that right? >> Absolutely. In fact, if you go in worshipping in two weeks and you can see them at the innovation showcase, it's actually very cool. >> I was going to mention you brought ecosystem. Glad you brought that. I was gonna ask about how that's developing. I could only imagine new sets of names coming out of the industry in terms of building on these coyotes since his demand for Io ti. It's an emerging market in terms of newness, with a lot of head room. So what's ecosystem look like? Missouri patterns and Aya's vsv ours as they take the shape of the classic ecosystem? Or is it a new set of characters? Or what's the makeup of the >> island's ecosystem, >> I would say is in many ways, if you've been in the eye ot world for sometime, you'll say, You know, it's not like there's a whole new set of characters. Yes, you have more cloud players in there, you You probably have more s eyes in there. But it's been like the distributor's Arvin there. The machine builders thie ot platforms. These folks have been doing this for a long time. It's more around. How do you partner and where do you monetize? We know where you know the value we bring in we rely on. We work very closely with this OT partners machine builders s eyes the cloud partners to go to market and deliver this. You're right. The market's going to evolve because the whole new conversation is around. Data. What do I collect? What do I computer the edge? Where do I go around it to? Should I take it to my own premises? Data centers. Should I take it to the cloud who gets control over the data? How do I make sure that I have control over the data as a customer and I have control over who gets to see it? So I think this will be a revolving conversation. This is something we're enabling with one of our Connecticut platforms, which are not launch. It's already launched in terms of enabling customers to have control over the data and managed to bring >> all the portfolio of Cisco Security Analytics management to the table that puts anything in the world that has power and connectivity to be a device to connect into its system. This is the way it's just I mean, how obvious going Beat commits a huge >> I'm grateful that it's great that you think it's obvious. That's exactly what we're trying to tell our customers. >> How to do is >> about extending >> the way >> we do. It's the playbook, right? Each business has its own unique. There's no general purpose. Coyote is their correct pretty much custom because, um, well, thanks for coming on this. Appreciate it when I ask you one final question. You know, I was really impressed with Karen. Had a great session on wall kind of session yesterday. Impact with women. We interviewed you a Grace offered twenty fifteen. Cisco's doing amazing work. You take a minute to talk about some of the things that Cisco's doing around women in computing. Women in stem. Just great momentum, great success story, great leadership. >> I would say Look at her leadership at Chuck's level, and I think that's a great example in terms of He brings people on, depending on what they can, what they bring to the table, right? They just happened to be a lot of women out there. And the reality is I work for a company that believes in inclusion, whether it's gender race, different experiences, different a different thoughts, different perspective because that's what truly in terms of you can bring in the culture that drives that innovation. I've been sponsoring our women in science and engineering, for I can't remember the last for five years. It's a community that continues to grow, and and the reality is we don't sit in there and talk about, you know, what was me and all the things they're happening. What we talk about is, What are the cool new technologies that are out there? How do I get my hands on him? And yeah, there we talk about some things where women are little reticent and shy to do so. What we learn from other people's experiences, many time the guy's air very interested. So what? You sit them there and talking to said, Trust me, it's not like a whining and moaning section. It's more in terms of where we learned from each other >> years talking and sharing ideas, >> absolute >> innovation and building things. >> And we've got, you know, you look we look around that's a great set of women leaders throughout the company. At every single level at every function. It's ah, it's It's great to be there. We continue to sponsor Grace offer. We have some of the biggest presence at Grace Offer. We do so many other things like connected women within the company. It's just a I would say fabulous place to be. >> You guys do a lot of great things for society. Great company, great leadership. Thank you for doing all that's phenomenal. We love covering it, too. So we'll be affect cloud now today in Silicon Valley. Women in data science at Stanford and among them the >> greatest passion of our things. Straight here. >> Thanks for coming on this. The Cube live coverage here in Barcelona. Francisco Live twenty eighteen back with more. After the short break, I'm jump area with evil Aunt. Be right back