>>From around the globe. It's the queue with digital coverage of Docker con live 2020 brought to you by Docker and its ecosystem partners. >>Okay, everyone. Welcome back. We're in between segments, we just had Sydney from engine on Jenny, Peter. We're getting down to the last stretch. So our last little segment, before we go to the full wrap up where Jenny, you're going to give away the awards, Peter going to give it away. The awards for the captains, the community. How are you guys feeling? >>Right? Um, I'm feeling great. Peter, how about you? >>Awesome. It's been, it's been fun. Well, Peter, your internet celebrity. Now I hear, I don't know. Is there a special tweet we want to show? I think so. Okay. You see that tweet? It says you're internet famous. Your mom and dad are watching your presentation. Jenny, can you read that? Yeah. >>Yeah. And to be fair, right? They didn't tweet it. They, uh, they watched either session and, and joined and typed in the comments, even though, uh, they had to ask if he was speaking English. Cause they didn't understand anything. He was saying. >>I saw in the chat, I saw my dad's name go by and just, >>I feed her, but wait a minute. And then my wife >>Came in later, said, yeah, your mom and dad are watching your talk. Do we, do we ever stop parenting? >>I don't. Well, I had the opposite effect. I was in one of the sessions and I see a great comment. I'm like, who wrote this? It's my son, Alec farrier, like son, get out of the chat. He said, it's a dope. He said, it's a dope session. It could have been worse. Went in totally random. So it was good. Just look at it, which everywhere the cube and dr. Khan, what a great, uh, no boundaries, age geography has been. I'm really blown away guys. I really gotta say I'm super impressed with the community content program you put together. It's been so much fun. I learned so much. And so appreciate it. Thank you. >>Oh, thank you. I have to agree. Uh, Amanda silver said earlier that coding is the, and you know, Docker con is a team sport too. Uh, I have to take some time to think all the people, uh, that have participated in helped make this event so great. And we'll definitely do it again as we give out the community awards at the end. Okay. I guess 40 minutes from now, but thank you to the doctor theme. Um, many of them have been awakened for hours and hours, hours helping engage and have a great time. Thank you. Okay. Okay. An awesome platform. Rocks scheduling is next level. Um, and the captains, right? I don't know if anyone's had the chance that's watching to go check out the captain stream, especially Brett Fisher. Who's been on all day and he's been so involved in helping us plan to make sure that this is a conversation and not a large webinar. Right. Um, and then our sponsors, we could not have done this without our sponsors. They've been delivering great talks. They're all on demand, uh, except for the one coming up. So make sure to catch those. They'll have giveaways as well, um, that you can, that you can join into two more speakers. You've done awesome, uh, content and production. And then of course the thoughtfulness of the community, right. Thank you for bringing it here today, around the world. >>That's awesome. And I always just say the content presentations were really, really good. The graphics there's templates, but the work that was put into the video and the demos really just next level, as you said. So really just great. I mean, that makes the conference is the presentation. So those talks were engaging. Um, the comments were awesome. Again, I learned a ton and I love love when it's dynamic like that. Uh, Peter, you gotta be psyched developer relations, any, any new insights on the, uh, from the devs? >>Oh, it was great. Great talks. A lot of great. And I was really, really surprised with the chat that the interaction was tremendous. Uh, and I can't believe I used tremendous, but we'll just skip that anyways. Um, but also check out, uh, hashtag Docker con jobs. If you're looking for a job or if you have openings, please, please, uh, hashtag that in your, in your tweets, um, want to help the community out as much as possible. There's a ton of work out there. Just gotta help connect everybody and love to be part of that for sure. >>Yeah. Just so you know, in case you missed the Justin Warren who was live said on live cube, Docker TV, that if he gets 500 upvotes on Linux for Docker, desktop, I think it was. Or was it hub? Might've been desktop. I think he'll triage it out. So there it is. >>All right. I hope the internet heard that cause that's a popular one for sure. Yeah. >>He was on the record and he leaned in on that too. He said it like that. So he meant cool. Any other, uh, shout outs? I mean, I thought Brad was great. Um, the, his, uh, posse, uh, captains were amazing. Um, good feedback there. So gruesome some great chit chatter on that. Um, I didn't have a chance to peek into the session because we're hosting these mainstreams, but yeah. What are you hearing on the captains? >>Uh, tons of knowledge being dropped on that channel for sure. And really great in depth conversations there, uh, answering questions, interacting with the audience. Uh, and you know, a lot of these captains are teachers, uh, as their, as their day job. And a lot of them have, uh, fabulous Docker and Kubernetes content and are running sales right now. So if you do want learn more, if you like, what you heard today, definitely check out right? The horses are on sale this week or under $10, a huge investment in your future. And then Manning books is also running a promotion, a DTW Docker 20 for 40% off their content and a dr. Popkin Elton Stoneman, Jeff Nicola they'll have content there as well. And then Nigel, uh, is, is, has a number of training, uh, courses and, and books as well to check out. Um, and then the captains are running a charity stream. Awesome. People have been donating all day. It's been awesome. Uh, Docker's going to make sure that we reach our $10,000 goal. They wanted to announce that as well. >>I noticed cockroach labs had a similar thing for women for coding. They had another kind of virtual bag swipe. So check them out. They're donating cash as well to women who code. Okay. >>Right. >>Which is very cool. Um, anything else that we missed? Swag giveaways? >>I have one little, um, little comment, a little secret. So I don't know if anybody's caught it yet, Jenny, but if you go back and watch the, the, uh, you know, with Scott, there might be a surprise in there and anybody that finds it first and tweets me might have something for you. >>So Easter egg in there. Is there something going on there? >>I went on, I don't know. I'm just, just saying, >>Okay. All right. Check out the keynote. That was a pro tip right there for everyone's watching. So if you're watching this stream right now, as we get into our awesome next segment, which is going to be really one of my favorites, the children's cancer Institute, this was not only a moving segment from an impact standpoint, but talking about the people that interns and young developers really solving a big problem with Docker, this is a really high impact statement. So that segment, so, so watch it guys. Thanks so much. We'll see. On the wrap up after this next segment, of course, does the catalog of content in the schedule when it's not streaming, it becomes a catalog. So if you're watching it, check out all the sessions, we'll see you in the wrap up.

>> Announcer: From theCUBE studios (upbeat music) in Palo Alto and Boston, connecting with thought leaders all around the world, this is a CUBE Conversation. >> Everyone, welcome to this CUBE Conversation. I'm John Furrier, host of theCUBE here in Palo Alto, California during the COVID-19 current situation. We're here with a skeleton crew, getting the content out there. Wanted to bring a special remote interview to you with two great remote guests, talking about how the digital events, and how the digital interactions are evolving, and how our community's reacting. Got two great guests, John Kreisa, a senior vice president of marketing at Docker, and Jenny Burcio, who's the advocate, community and DockerCon content lead at Docker. Jenny and John, thanks for joining me today. >> Great to be here, thank you. >> Thanks, John. >> So you guys, Docker has been one of the most popular container platforms from the beginning of this cloud native movement. You have over millions and millions of developers out there. DockerCon is going virtual. It's an event that you guys had physically over the years, now it's going to go virtual, but this is not new to the developer world. I want to get into that in the conversation, but first I want to give you guys a chance to take a minute and explain, John Kreisa, if you take a minute to explain the new Docker because there were some changes over the past year. Take a quick minute to explain that. >> Sure thanks John, and hello everybody. So, we went through a change in November of last year to refocus Docker on, I'll say, what was the roots and the foundations of the company, around developers and developer teams. And so, at that time we took the action to split off the enterprise-focused component of the business, sold it to a company called Mirantis. Since that time, we've been working very diligently around refocusing Docker on developer tooling, developer chains, and really developer productivity, individuals and teams, and that's something that has really revitalized our community, I'll say. The community's been strong and has come with us, and I think is reacting very, very positively to this change. So that's something that we've been going on, we're about five months into that change, and that's been positive so far. >> So it's a startup, kind of a reset, kind of a start up again, get the startup roots, but with a huge community, millions of developers. >> Massive community, that's right. Millions of developers, more than two million Docker desktop downloads installed on developer machines. Huge community around Docker Hub, using that as their essential collaboration point for developers for developing applications as they move those applications to the web, and to the cloud infrastructure. So, really just a tremendous community. It is a refocused company, but one that really is starting with a phenomenal foundation, as you mentioned, in terms of the community that we have with us. >> And it's a second chance to ride the big wave. Certainly the waves are bigger now. I don't want to make this a real commercial about Docker, or DockerCon. We're going to do a special video promo reel on that event, which we're kind of co-producing with you guys on a new collaboration. So look for, the folks watching, look for a nice promo intro video on what's going to happen at DockerCon, which will be a whole nother track. The reason why I wanted to bring you guys here, is this highlights to me the core impact of part of this crisis and current situation around Coronavirus, COVID-19, people are working at home more, so the mainstream world is seeing what it's like to work at home. People are understanding some of the pressures and the dynamics around how people communicate and work. And we, Jenny, were talking about this from a community standpoint. Open source community, they've been working at home (laughs) for a long time. It's been one of the most biggest success stories that hasn't been written is the success of how software developers have been productive in working in these groups on big projects with people from around the world. This isn't new. I'd love to get your perspective on how, what's your reaction to everyone else's reaction of the whole work-at-home digital world? >> Yeah, so, I mean, if you look at what open source, and what engineers have done, generally. You know, innovation doesn't happen within an office from nine to five, in whatever time zone you're in. And so, there's been, with Docker, GitHub, Zoom, a number of tools in place, and not just the ones I named, that really allow anyone, anywhere in the world, to contribute their ideas, and respond real time. We're not going through a huge change, even within Docker or in tech, of having to work from home. Maybe kids in the calls is a little bit different, but for many of us, we're lucky to continue marching on during this time. >> What do you guys see as best practices of the work-at-home crisis, or some of the collaboration techniques? I mean, everyone knows the online troll. I mean, trolls just get booted out, or moderated out of groups. Is there a certain best practice that you could share with folks that aren't, that are learning this for the first time? >> Sure, so, highly recommend having a code of conduct, and living by that code of conduct. So making it very visible to whomever you're working with, both internally at the company, and in open source, externally to anyone wanting to contribute to a project. Giving grace in this time. As we all know there's stress much beyond what's happening in our day-to-day work for all the community right now. And writing things as much as possible. And I think, particularly as in the last couple of weeks, there's been a real need to keep the written record of decisions and conversations, and make it out there and open so anyone can kind of participate. And even to that end, Docker announced a public roadmap earlier this month. So now our entire community can jump on and vote for what they want to see, or provide input and ideas on what we would do next. >> John, I want to ask you around DockerCon coming up, as you guys look to this being a first virtual event, digital event we call it. It's more digital than virtual, but I guess people use the word virtual more now, but it's really digital. Content value has always been king on physical events, but as you move over to virtual events, you just can't make the same people make the same decisions around a breakout room, or what assignment on the calendar and just ship it over to digital is a whole nother roles. New rules, new roles, new dynamics. What's your view on this as a marketer, because you've been on both sides, successful on both sides of the table there? >> Yeah, it is a, in a way, whole new world. I've participated in virtual events in the past, but I think this, the kind of scenario that we're in, puts a whole new impetus on making sure that these events, as much as you can, emulate the in-person experience. I think it's important that the experience you provide to your audience allows them to interact in a number of different ways, above and beyond just simply watching and consuming content, but really allows them to interact with each other that makes it so they can interact with speakers, and other users, and the kinds of people that they want to have. One of the things that we're thinking about, for example, for DockerCon coming up is, how do we emulate that hallway experience, right? The you're walking down the hall, you see somebody, you've been wanting to talk to them, and you have a quick five, or 10, or 20-minute conversation that allows you to have a really good, rich exchange. And that's something that we're working hard, Jenny's working hard on, and that the team's really working hard to provide. So, you know, in this new world, it's how do we bring some of those things that make a great in-person event to the virtual world? And you know, there's fortunately a lot of great tools out there now that do make that possible, you just have to bring them together in the right way. >> Yeah, I know that's something that we've been working on together with you guys, and you know, everyone knows my rant. I think that the format's going to be multiple different types of formats. Chats are different. We were chatting around the different, you know, there's a streamed chat, like on YouTube and Twitch, versus threaded like Reddit. And the hallway grabs, those hallway tracks, it's all about the content of the people, and I want to get your thoughts on, as you guys look to take this asynchronous approach, try to make it synchronous with DockerCon, has it changed some of your thinking around call for papers? I mean, call for papers is almost like an editorial call for a blog post now. So is it changing how you guys are thinking? Is there any insight that you could share as you guys are preparing? Also, you still got to get sponsors. You still got to get some funding. Maybe not huge amounts 'cause the physical space, venue's not there, it's digital now. So, can you guys just share your thinking, your reaction, and any insights you can glean from those two dynamics, the format, the call for papers, and the sponsors, and things of that nature that were proven methods the old way? I mean, just like, call the papers, line up the schedule, there it is, and everyone shows up, but not anymore. What's different? >> So with virtual we really have the opportunity to take the serendipity out of the conversations and the learning that happens at an in-person event. We ran a traditional call for papers. It closed on Friday, we got a number of responses and great, great content that came in. But we're not going to set a speaker up to deliver that live in a session at DockerCon. We're going to pre-record their talks, and have the speaker there live to actually chat with anyone in the audience. So, answer questions, so you'll have, actually, a much greater opportunity to talk to that expert via this virtual event than you would in person, listening to that person speak. I think it really helps first time speakers, and speakers who aren't as confident to get up in a huge room, to have the opportunity to pre-record their talk. So it adds to kind of the diversity and inclusion of the event to bring on some new speakers, for sure. And from a location standpoint, right, now you don't have to give up a whole week to show up somewhere. You can spend that time working on your talk, or whatever else, to kind of share your knowledge. And then the conversation doesn't have to end there. You really, everyone has a way to connect with each other after the fact, which as event marketers, you're always looking for what is that way that you continue the wonderful connections and learning that happens at a live event, beyond. And by having it all happen virtually, you're setting yourself up for success in that area. >> It actually makes it more interesting, because you think about it, you give your talk, and you're there after either giving people high fives, or signing autographs, or getting tomatoes thrown at you. So it's there, right? I mean, it is what's the product, it's the content product. You can engage with the audience after to take that followup, that side bar, maybe the conversations. How about, John, sponsors? I mean, obviously, we have to include sponsors into these events. You know, I've seen some software out there that's pretty old school. It's like, "Oh, here's the digital rendering of our booth." I mean, I personally think that's horrible. I think that's the wrong direction, but the content value of a booth is an event within the event. So there is a way to weave this in. What's your vision of that? How do you see the inclusion of a sponsor, and how is it more intimate and more authentic for them? >> Yeah, I think there's multiple aspects in terms of benefits for a sponsor that we are thinking about. Certainly, as you said, you don't really get that walk into the booth kind of experience, but given that it's all digital, you actually have a much more scalable way to enable sponsors to interact. Firstly, just with how we're promoting the event going into it, and the fact that as they create an asset, it can live in perpetuity, that we can continue to push out there to viewers. And we know that people can come and look at that content afterwards, and that gives yet another opportunity for those sponsors to interact with the people who are consuming it. So everybody has to really think a little bit differently. Both the sponsors of these events, and the hosts, as Docker is doing now, to how and what kinds of interactions. So we're thinking, how do we allow them to capture an interaction? What kinds of calls to action can they include within their digital content? And so everybody's got to think a little bit more digitally and more forward than just, "Hey, let me have people walk "into my booth and pick up some swag." >> You know, it's interesting, we have this conversation that's like an angle on theCUBE all the time, if you think about the end user, the consumer of the content, if you work on the strive for the content value, everybody wins. So, it's like an upstream project in open source. If done well, everyone can reap the benefits. If the shared mission is audience satisfaction around the content, that's contextually relevant to the people at any given time, which is what digital is beautiful for, and you can really create an environment for great activation, and full-on demand, consumer experience advantage, either learning or engaging, or whatever. If you do that, if everyone shares in that mission, that's a success formula. Whether you're a sponsor, or an attendee, or a producer. Do you agree with that? >> And John, we were saying earlier today, this format makes content even more of the king, right? The way that you're going to get attention is by delivering value through that content, and you will probably have a better result of someone stopping by to learn what your offering is, or what knowledge you're bringing to the table, versus what that piece of swag was that they're getting scanned for. >> And there's a role for everybody. I remember when, back in the glory days when I used to develop code, I used to go show my peers my software, they're like, "Yeah, John, that code's just not good." "Well, no, no." But there's a role for me. I wasn't the best coder, but if you have good code, you rise right to the top of the pecking order and people recognize your software in open source, and content's kind of the same way. Everyone can produce content, and some will be better than others, but it doesn't mean that it's just about the content produced, or the curation, there's other roles. Do you guys see some parallels between content development in this kind of way, in a similar fashion as, say, software? I'm just making that metaphor up, it's just riffing out loud. It's a similar construct. Good software wins the day. Good community makes it all work. >> Sure, if your end goal is to educate others and share something that is of value, then it's going to be picked up. And of course creating content takes practice, just like becoming an excellent coder. And so, the stakes aren't as high in a virtual event, especially with pre-recording and some of the other things that you're doing. You know, blog about it. Do a video, do a session, right? Take that content, deliver it different ways, and practice. Particular to DockerCon, both at our live events, and what we will do moving forward, we have an extensive support system for all of our speakers. We assign a number of people internally to review outline, review talk tracks, review slides, and run through actual practices, so that our speakers are very attuned to what our audience is going to be expecting, and feel very comfortable delivering their session, because their success is our success, and ultimately, we're looking for delivering that value to Docker's builders. >> I love the format you mentioned earlier, pre-record, but also there's a new format emerging that's very popular in the Twitch world which is streaming your video game. I still predict that people will be streaming their coding sessions, but you guys have a Docker captain in Brett, who has his own streaming rig and he does the Docker birthday party, recently. I think that's going to be a future format, streaming to an end point, not just for gaming, but for just life, life casting as some people call it. But that's a good format. It fits perfectly into these digital events to host and emcee these sessions. So you can do the record on-demand, record in advance, but there's also a role for streaming, doing the demos, doing the tech talks. >> I mean, think about your audience. They need something both in the moment, and after the fact. And sessions are something that you can watch now, or later, but running through an event with our captain, like Brett Fisher, you want to be there to see what's going on. We did a birthday live stream on Thursday, to celebrate Docker's seventh birthday, and it was amazing because we had so many members of our community come on. They can't go to meet-ups anymore with everything that's happening, but we found a way to all connect, all chat, have a great time, and have this group experience, both fun and learning. And I think we will continue to see that, not just in the conference form, but increasingly now with COVID, people can't get together. People are Zooming with their high school friends to make up for time lost. So I think beyond our industry, the world is going to get very used to connecting virtually. >> I'm going to have a Zoom session tonight, seven o'clock on my Facebook page. It's going to be interesting to see all my high school friends come out, and who knows those words, but there's kind of no moderator button on Facebook. I got to figure out, make sure they're all there. Final question on this whole event thing, and then we can get to this last section around DockerCon. John and Jenny, we both have friends that are in digital, have done events. I'm hearing a lot of pressure is on these digital teams, because the physical events have proven a lot of great business value. Most companies know the economic value of physical event. Again, it's been standardized over decades, but now all of the sudden these new teams, digital teams, are being asked to provide the same business value that these physical events have provided, and these teams aren't equipped for it. So I'm getting a lot of phone calls, and a lot of outreach to theCUBE saying, "We need help." That's the event digital team, and the demand generation marketing teams. They're under a lot of pressure. Are you guys seeing the same thing, and if you are, what advice would you give the people out there, because they're under a massive amount of pressure to deliver? >> Yeah, it's a new world in that regard. And yeah, there are a few platforms out there, but in terms of something for demand marketers that emulates that live event, there's really not. I mean, as you know, we're innovating in multiple ways with you to bring a different kind of experience, but we're also having to think about how do we convert that into some kind of economic value? I mean, for example, DockerCon is a free event this year. A lot of the costs are lower, but it's a free event. That sort of changes that aspect of it. But the other part is, how do we make sure that we connect with that audience, so that we have an ongoing relationship? The way we're looking at it, and I think one recommendation for other companies, is it is a component in a series of engagements. It's a very big one, one that we're investing quite a bit in, in terms of resources, but it's really just a series of, one component of a series of engagements that we have digitally. And there's lot of other ways that you can do it, and fortunately, like Jenny has online meetups, or already has virtual meetups as a component of our virtual experience. This is one that we're sliding in with that, and based on how we're expecting it to go, we'll continue to invest in it in the future. >> Jenny, 365 days in the year, that's digital, it's aways on, right? It's like you got to think holistically, not just have an event, stand it up, tear it down, move to the next one. You activate and you got to keep it always on, you have to keep a pulse. Keep the community rolling. >> Yes, and whether it was a physical event, or a virtual event, that's your goal anyways, is to continue that momentum and keep the community going. We are innovating on that with you for DockerCon, but we're also very much listening to our community, and what their needs are, and trying to figure out how to support their connections with their local community. Docker has a pretty extensive meetup network all around the world, and the rise of virtual really allows us to take the physical limitations of local meetups out, and if they want to run virtual events, then great, how can we support them as well? >> That's awesome. And you know our mission from this area for the folks watching, is to create the best experience possible for audiences, and that means putting the right content in front of them that matters, or having them choose their own content, meet the right people, find if their friends are there, make it a great engaging experience. Because if that happens, everybody wins. So, we're looking forward to DockerCon. If you guys could just give a highlight, quick teaser. John, give a quick teaser on DockerCon, and then Jenny, give the community update of what do you guys expect to have happen? What are you hoping for? What are you nervous about? What's the excitement? What's going on? John, we'll start with you. >> Yeah, thanks John. So just a brief on DockerCon. It's May 28th, of this year. It is a free event that is going to run for, I think it's eight hours during the day. There's multimodal, kind of consumption models. So we're thinking in terms of different channels that people can come and consume. We talked a little bit about the live channel with our captains. There's a live channel with theCUBE, with you guys. There's also the pre-recorded track content. So, there's a way for people to come and interact, come and participate in the chats, and consume content that should be highly educational and focused, and we hope that it'll be a great experience. We're really focused on the content, making sure that it's a great experience for our users and our audience. >> Jenny, how about the community? What's your take, and what's your goal and aspirations? What are you hoping for? >> Hoping for the community to be able to connect, both with the speakers, experts, captains, get their questions answered, have conversations with people on stage, if you will, but also with each other. And just kind of strengthen the bonds of the community, and getting everybody to a better place with developing with Docker and DevOps, and kind of create those pathways beyond May 28th. >> Yeah, it's a DevOps world. We're going to do our best. Hope we put a kick ass program together. It's going to be fun, (laughs) and we hope we have good bandwidth. John went out a couple times there, one time, but we're going to have some good time, and hopefully learn a lot and iterate, and just raise the bar on it and just get it going. So really appreciate collaborating with you guys, and really thank you for your insight on this real, I think, a clear vision on how digital's going to shape how people engage and how events will go, even when they come back. I think this point in time, this current situation's going to emphasize the role of digital isn't just about marketing to people and getting them to come to an event. I think it's going to be a real productive network effect, where there's value created. And I think the silver lining in all this is, this is going to be now the new path for us. So thank you for sharing your cutting edge insights. I appreciate your time, thank you. >> Thanks so much for having us. >> Thank you, John. >> Okay, this is a CUBE Conversation. I'm John Furrier here in the CUBE studios in Palo Alto, with the remote interviews during this time of crisis, of COVID-19 current situation. I'm John Furrier, theCUBE, thanks for watching. (upbeat music)

>> live from Las Vegas. It's the Cube covering magenta. Imagine twenty nineteen. Brought to you by Adobe. >> Welcome back to the Cube. Live from Las Vegas, Lisa Martin with Jeff correctly or coming to you from Magenta. Imagine twenty nineteen with about thirty, five hundred or so folks here. Big community, big open source spirit. We're very pleased to welcome from the keynote stage. Jenny Chang, The pee at PayPal. Jennie. Welcome to the Cube. >> Thank you. Thanks for having me, Lee. >> So really enjoyed your keynote this morning. We'Ll get into a lot of the specifics, but just looking at Magenta Oh, Adobe, This evolution of e commerce that's really driven by consumers. We want to have everything right on her phone as easily as possible. We went out lightning fast. Talk to us. About From what? You seen this evolution of e commerce and where we are today. >> Yeah, It's been a fascinating journey. Toe watch us move from point no sale, mood from brick and mortar Teo online and engaged. And I think as part of that, you know, you think about the amount of time you spend on your mobile phone. It's not surprising that most sites. Fifty percent of the visitors on that site are on their mobile devices, and they're staying longer. Maybe you're killing time, right? Waiting for your husband to finish something or your child to come out of class. And so we naturally tend to get on our mobile phones, and we look for things to do so that engagement on the mobile phone it becomes absolutely critical and what's been fascinating As part of the conference, we've been sharing some early results about mobile optimization. And what we're finding is, even though engagement is going up from a mobile phone, revenue is not there. >> The gap. >> Yeah, there's a big, big gaffe, and you look at that. And you think, Well, I need to figure out how to actually convert some of these people coming to my website. So we've been partnering with a lot of the Sai community here, really interest in trying to understand best practices, and it's been a fun process for almost the last year. Things that you would think would help conversion don't necessarily help. And then the very, interestingly enough, other things that you may have said well, that seems unnecessary or busy on my mobile phone are actually improving conversion. So we've been really just sharing our early results in really encouraging everyone to participate. It's free, and we want to do is really come up with best practices and really help everyone essentially convert more and get more revenue. >> There's two things that strike me. It is you say that one is just the behaviour of a mobile phone in interaction is so different. You said. It's often when you're waiting, waiting in the grocery store line, you're waiting to pick up your kid your weight. So it is a much more kind of frequent fast in and out which which we keep hearing right. You need to connect with people over time in both the ways. But the other thing, when you say the conversion is actually not as high as you would expect. But at the same time we're hearing now that the content is so much so important and having things that aren't directly commerce to drive your engagement with that client in the way of content and forums and other things. I wonder if maybe that's why the conversion is there. You're getting him there, which is great they're hanging out longer, which I'm sure is a terrific metric. So maybe they're not converting because they're engaging with that other content arm or engaging with the brand. A >> combination of a couple things and one of them tear point is, you know, for better, Worse. You're easily interrupted when you're on your mobile phone to >> just trip when >> we have you, how can we quickly get to you? Pass that point of check out right? And I think part of that is, as you know, it's if you're like me, I will. Fat finger. You know, I have a difficult time typing on my mobile device. So wanted things we talk a lot about is removing that friction. So how do you make it really easy? See right. So if you're able to store your credentials, if you're able to make it simple to check out right, that's ultimately the goal for a lot of our merchants here, which is when we've got you. We've got to capitalize on your attention right at that moment in time and make it super easy for you to convert one of things that's been interesting about the optimized kind of mobile optimization results we've seen is that what we're finding is that a lot of people, what they're looking for at that point of engagement is coupon codes and you get distracted. You'LL think Well, I'm going to buy that. But maybe I need to go look for a coupon. >> Go back to my email me >> on And so you know So there are a lot of interesting ideas that were having as a community to share. How can we do that? How can we make sure? Maybe you get your coupon code, but you don't click off and disappear and maybe forget to come back on. I notorious for doing that. I'm also notorious for putting something in my shopping cart getting distracted and walking away. And so I think a lot of it is looking at these various ways to make sure you are back and engaged. And I think this is a big part of where the journey will go with the Palmers going forward. I think we'LL be looking at now that we've got your eyeballs. Now that we've got your time, how do we convince you this is going from a browse mode? Teo actual shop mode, >> right, creating more shop, a ble moments as magenta is marketing, material says. But also to your point about simplicity, probably for even any any generation is its basic marketing. Don't deliver a great piece of content and have a hyperlink in the first sentence that's going to take your audience somewhere else. Keep me in the experience. Use enough money. What do you say? Enough of the data to where it's going from. Creepy Teo >> Magic, Right, Right, right, right. If it works, it should be magic, right? But I already bought the tent. Now I need it. I need a sleeping bag. Don't keeps his enemy tent ads, right? >> Right. But that simplicity is sort of in AP in experience. Consistency is really key. Otherwise, your point and your point. We're doing this often while we're doing something else. There's a lot of multitasking going on. Make it easier, but also use the data with these systems that you're integrated with to know exactly. I bought it sent. I don't need one, but I might need that these other things >> right, right. And I think that's really where things are moving with artificial intelligence and machine learning We're trying to understand us a shopper and be able to predict right What else? You know, Bond from the tents. Now, maybe it's time to get a low. You know, uh, camper, maybe that's your next step up, right? Maybe you move into an RV. Who knows? Right. So I think there are evolution's to that buying experience >> with other evolution. Which people is that the very beginning was the alternative payment methods, right? Not not just your basic credit card or cash. And I don't know. It's a lot of people know that you guys have venmo, which if you have kids, you know we don't have young kids. You don't know what Venmo is. I wonder if you've got a take on, you know, as these alternative methods by come up and then we're also surrounded with alternative financing types of platforms where they're not using traditional FICO scores. They're not using kind of a traditional apply get approved process. It's really dynamic on the financing side as well. >> Yeah, onto your point. So PayPal. One of our best kept secrets I like to say is that we have both Braintree and Venmo is part of our overall services and then even broader than that. What we've done is packaged up the ability to really think about alternative pay methods based on what region you're on as well, because depending where you are outside the U. S. You might actually use a completely different payment method. And I think for us in the U. S. Were not as familiar with some of these other payment options. And what it does is it really allows for a lot more cross border trade as well for our merchants as they would look and offer kind of what is most relevant again. Get to you to go from brows mode to actually check out mode and to get to that actual conversion piece. So that's one of them. And then I would say, just generally on the credit comment, we actually credit at PayPal as well. And what we're always looking at is what our other ways we can help people finance and really kind of worked through the evolution of payments. I think some of the statistics that you've probably heard related to savings in the US, especially it's a bit staggering that we have, on average, uh, majority people have less than four hundred dollars in savings there, one paycheck away. And the reality is, it's tough. That's a really, really tough. And so I think, to be able tio, have a source of credit where you could bridge that gap and, to your point, not have to go through the entire credit processes. Sara Lee I think having those options are always good. >> Talk to us about what you guys are doing with Walmart. He showed that you came here this morning that it was very interesting from a collaboration. A partnership standpoint. >> I'm very passionate about this because pay panelists overall has a mission of democratizing financial services, and I think we're very fortunate being in high tech and being in the situation. We are where we're able, Tio not be intimidated necessarily by all this new technology on all the different options out there. So the partnership with Walmart was at the end of last year, and it really was looking at How do we get people access to their papal dollars easier, Faster and we continuously see this divide between the digital on the physical realms of accessing money. And so we opened up an option partnering with WalMart for us, which is it's really easy to rip a pal out. You bring up a unique bar code, you can go into a Wal Mart store and essentially like a debit card. It debits it out of your PayPal account and the Wal Mart cashier hand. You're the catch, which is super convenient again and an easy way to get to your money if you need something immediately. So I'm really excited. Proud of that, >> he said. You launch that last year. Some of the data, the market data that demonstrated that this was a good direction, her paper out to go in to be able to open up. This is a CZ, the ability to give people more access to their dollars, whether they're online or in physical locations. >> Yeah, I think it's someone of those overall statistics. We look at a lot because we're really looking at continuously bridging our open two sided network. We've got this great merchant face twenty one million merchants and then we're at almost round track to be almost three hundred million consumers, and we can we look at the consumer side and you think about Venmo you think about papal? We really started as a peer to peer right now, right? Oh, I owe you twenty bucks for dinner last night. Let me pay, pal. You that money, let me venmo you that money. And at some point, the question becomes will. Then how do I easily access my money? How do I make sure that I have access to it again? Not just digitally, but physically. And I think when we're looking at those realms, we're looking at more options to give people that ability, that if they need to get to that cash quickly, that can get to it quickly. They don't need to worry about getting to a bank. Um, you know, I think the reality is it's easier to get to a lot of Wal Mart stores in the U. S. Then it is necessarily to every bank out there. And so I think we're constantly looking at where can partnerships really add value to our overall customer base? And as I mentioned this morning's keynote, I love when partners really can work together and it becomes truly, you know, a little bit of a trite saying. But no one plus one is greater than two scenario, and I think when you can do that, it adds so much value to both sides of the equation. That's was really exciting for me. That's why I love partners, >> but also giving cut consumer's choice. Where you think this morning in your keynote, you showed this cute picture daughter approved your girl's in that ten years ago and then today, and, you know, ten years ago you couldn't just go in on happened order groceries. Now you were saying, when you know your mom would have to get multiple stores to get what you want, and now we can get it so easily. But there's also this sort of interesting dynamic where people still want to have that physical interaction, depending on the type of product or service. So being able to give customers that choice of being able to transact it through the app online or being able to access their money, for example, your Walmart. I mean, oftentimes, if I'm running out running errands and I don't have my wallet, and I know all right, I know the stories I can use bright certain payment methods from my phone, and that's great because I had that choice. And that's something that seems like PayPal is working to facilitators meeting consumer demand. Where it is. >> Yeah, I think that's the reality of what? Where we live right now, which is our customers want us there at that point of engagement. So don't make me necessarily. Come, Teo, you I would like you to come to me and you know, for better. Worse. It is a little bit of the overall experience that they're looking for, which is to say, I've got my favorite places to either shop or engage on my mobile device. So make it easy for me. And I think that's ultimately what we're kind of looking for. I know is a working parent. I'm always looking for convenience than I've just said. I'm gonna write a book on convenient parenting like that gets work for me. >> That was part of that. We'd be a bestseller. I think parents of humans or canine think we could all use any inspect a >> furry child as well. So yes, >> I'm curious what we're going to see in the next year, too. With that conversion of actually enabling an organization to not just have a great mobile experience, whether it's with like progressive Web maps that they were talking about this morning. But it's one thing to have a great mobile experience. It's a whole other thing to convert that to revenue. So curious to see with partnerships of papal, for example, with Beno how merchants of any sides are actually able to start increasing conversion from visitor to revenue. >> And I mentioned it as part of what we're doing with what we're calling smart payment buttons. And I think that's smart. Payment button concept is really again focused on giving you options to check out with whatever is easier for you but also looking to say, Let's make it easy. So how do you do that without having to type everything again? Because if you're an avid online shopper like I'm not, it's It becomes tiresome to feel like you have to sign up at every website, or you have to enter all your shipping information again your payment information. And so I think it's really looking at How do we give you that digital wallet access so that you have the ability to make it easy? Yes, and I think that's ultimately What we're kind of all looking for is how do you make it convenient? Easy for me to do what I want to do and do what I have to do. >> Spend more of my money. Thank you so much for joining me on the Cuban. Talking about what you guys are doing. A papal with your partners with Gento, etcetera. It's very interesting. And we look forward to seeing great things to come and not focus by long Communion. Parenting? Yes. Watch out like an advance. Copy you? Yeah. Thank you. Pleasure. Okay. For Jeff Rick, I'm least Martin live. The Cube is alive. Magenta. Imagine twenty nineteen from Las Vegas. Thanks for watching.

>>The cube presents, Dell technologies world brought to you by Dell. >>Welcome back to the cube. Lisa Martin and Dave Vale are live in Las Vegas. We are covering our third day of covering Dell technologies world 2022. The first live in-person event since 2019. It's been great to be here. We've had a lot of great conversations about all the announcements that Dell has made in the last couple of days. And we're gonna unpack a little bit more of that. Now. One of our alumni is back with us. Shannon champion joins us again, vice president product marketing at Dell technologies, and she's a company by Pete Robinson, the director of infrastructure engineering at Salesforce. Welcome. Thank >>You. >>So Shannon, you had a big announcement yesterday. I run a lot of new software innovations. Did >>You hear about that? I heard a little something >>About that. Unpack that for us. >>Yeah. Awesome. Yeah, it's so exciting to be here in person and have such a big moment across our storage portfolio, to see that on the big stage, the boom to announce major updates across power store, PowerMax and power flex all together, just a ton of innovation across the storage portfolio. And you probably also heard a ton of focus on our software driven innovation across those products, because our goal is really to deliver a continuously modern storage experience. That's what our customers are asking us for that cloud experience. Let's take the most Val get the most value from data no matter where it lives. That's on premises in the public clouds or at the edge. And that's what we, uh, unveil. That's what we're releasing. And that's what we're excited to talk about. >>Now, Pete, you, Salesforce is a long time Dell customer, but you're also its largest PowerMax customer. The biggest in the world. Tell us a little bit about what you guys are doing with PowerMax and your experience. >>Yeah, so, um, for Salesforce, trust is our number one value and that carries over into the infrastructure that we develop, we test and, and we roll out and Parex has been a key part of that. Um, we really like the, um, the technology in terms of availability, reliability, um, performance. And it, it has allowed us to, you know, continue to grow our customers, uh, continue needs for more and more data. >>So what was kind of eye popping to me was the emphasis on security. Not that you've not always emphasized security, but maybe Shannon, you could do a rundown of, yeah. Maybe not all the features, but give us the high level. And at Pete, I, I wonder how I, if you could comment on how, how you think about that as a practitioner, but please give us that. >>Sure. Yeah. So, you know, PowerMax has been leading for, uh, a long time in its space and we're continuing to lean into that and continue to lead in that space. And we're proud to say PowerMax is the world's most secure mission, critical storage platform. And the reason we can say that is because it really is designed for comprehensive cyber resiliency. It's designed with a zero trust security architecture. And in this particular release, there's 19 different security features really embedded in there. So I'm not gonna unpack all 19, but a couple, um, examples, right? So multifactor authentication also continuous ransomware anomaly detection, a leveraging cloud IQ, which is, uh, huge. Um, and last but not least, um, we have the industry's most granular cyber recovery at scale PowerMax can do up to 65 million imutable snapshots per array. So just, uh, and that's 30 times more than our next nearest competitor. So, you know, really when you're talking about recovery point objectives, power max can't be beat. >>So what does that mean to you, Pete? >>Uh, well, it's it's same thing that I was mentioning earlier about that's a trust factor. Uh, security is a big, a big part of that. You know, Salesforce invests heavily into the securing our customer data because it really is the, the core foundation of our success and our customers trust us with their data. And if we, if we were to fail at that, you know, we would lose that trust. And that's simply not, it's not an option. >>Let's talk about that trust for a minute. We know we've heard a lot about trust this week from Michael Dell. Talk to us about trust, your trust, Salesforce's trust and Dell technologies. You've been using them a long time, but cultural alignment yeah. Seems to be pretty spot on. >>I, I would agree. Um, you know, both companies have a customer first mentality, uh, you know, we, we succeed if the customer succeeds and we see that going back and forth in that partnership. So Dell is successful when Salesforce is successful and vice versa. So, um, when we've it's and it goes beyond just the initial, you know, the initial purchase of, of hardware or software, you know, how you operate it, how you manage it, um, how you continue to develop together. You know, our, you know, we work closely with the Dell engineering teams and we've, we've worked closely in development of the new, new PowerMax lines to where it's actually able to help us build our, our business. And, and again, you know, continue to help Dell in the process. So you've >>Got visibility on the new, a lot of these new features you're playing around with them. What I, I, I obviously started with security cuz that's on top of everybody's mind, but what are the things are important to you as a customer? And how do these features the new features kind of map into that? Maybe you could talk about your experience with the, I think you're in beta, maybe with these features. Maybe you could talk about that. >>Yeah. Um, probably the, the biggest thing that we're seeing right now, other than OB the obvious enhancements in hardware, which, which we love, uh, you know, better performance, better scalability, better, and a better density. Um, but also the, some of the software functionality that Dells starting to roll out, you know, we've, we've, we've uh, implemented cloud IQ for all of our PowerMax systems and it's the same thing. We continue to, um, find features that we would like. And we've actually, you know, worked closely with the cloud IQ team. And within a matter of weeks or months, those features are popping up in cloud IQ that we can then continue to, to develop and, and use. >>Yeah. I think trust goes both ways in our partnership, right? So, you know, Salesforce can trust Dell to deliver the, you know, the products they need to deliver their business outcomes, but we also have a relationship to where we can trust that Salesforce is gonna really help us develop the next generation product that's gonna, you know, really deliver the most value. Yeah. >>Can you share some business outcomes that you've achieved so far leveraging power max and how it's really enabled, maybe it's your organization's productivity perspective, but what are some of those outcomes that you've achieved so far? >>Um, there there's so many to, to, to choose from, but I would say the, probably the biggest thing that we've seen is a as we roll out new infrastructure, we have various generations that we deploy. Um, when we went to the new PowerMax, um, initially we were concerned about whether our storage infrastructure could keep up with the new compute, uh, systems that we were rolling out. And when we went through and began testing it, we came to realize that the, the performance improvements alone, that we were seeing were able to keep up with the compute demand, making that transition from the older VMAX platforms to the PMAX practically seamless and able to just deploy the new SKUs as, as they came out. >>Talk about the portfolio that you apply to PowerMax. I mean, it's the highest of the highest end mission critical the toughest workloads in the planet. Salesforce has made a lot of acquisitions. Yeah. Um, do you throw everything at PowerMax? Are you, are you selective? What's your strategy there? So >>It's, it's selective. In other words that there's no square peg that meets every need, um, you know, acquisitions take some time to, to ingest, um, you know, some run into cloud, some run in first, in, in first party. Um, but so we, we try to take a very, very intentional approach to where we deploy that technology. >>So 10 years ago, someone in your position, or maybe someone who works for you was probably do spent a lot of time managing lawns and tuning performance. And how has that changed? >>We don't do that. <laugh> we? >>We can, right. So what do you do with right. Talk, talk more double click on that. So how talk about how that transition occurred from really non-productive activities, managing storage boxes. Yeah. And, and where you are today, what are you doing with those resources? >>It, it, it all comes outta automation. Like, you know, the, you know, hardware is hardware to a point, um, but you reach a point where the, the manageability scale just goes exponential and, and we're way, well past that. And the only way we've been able to meet that, meet that need is to, to automate and really develop our operations, to be able to not just manage at a lung level or even at the system level, but manage at the data center level at the geographical, you know, location level and then being able to, to manage from there. >>Okay. Really stupid question. But I'm gonna ask it cause I wanna hear your answer. True. Why can't you just take a software defined storage platform and just run everything on that? Why do you need all these different platforms and why do you gotta spend all this money on PowerMax? Why, why can't you just do >>That? That's the million dollar question. Uh, I, I ask that all the time. <laugh>, um, I think software defined is it's on its way. Um, it's come a long way just in the last decade. Yeah. Um, but in terms of supporting what I consider mission critical, large scale, uh, applications, it's, it's not, it's just simply not on par just yet with what we do with PowerMax, for example. >>And that's exactly how we position it in our portfolio. Right? So PowerMax runs on 95% of the fortune 100 companies, top 20 healthcare companies, top 10 financial services companies in the world. So it's really mission critical high end has all of the enterprise level features and capabilities to really have that availability. That's so important to a lot of companies like Salesforce and, and Pete's right, you know, software define is on its way and it provides a lot of agility there. But at the end of the day for mission critical storage, it's all about PowerMax. >>I wonder if we're ever gonna get to, I mean, you, you, you, it was interesting answer cuz you kind of, I inferred from your that you're hopeful and even optimistic that someday will get to parody. But I wonder because you can't be just close enough. It's almost, you have to be. >>I think, I think the key answer to that is it's it's the software flying gets you halfway there. The other side of the coin is the application ecosystem has to change to be able to solve that other, other side of it. Cuz if you simply simply take an application that runs on a PowerMax and try to run it, just forklift it over to a software defined. You're not gonna have very much luck. >>Recovery has to be moved up to stack >>Operations recovery, the whole, whole whole works. >>Jenny, can you comment on how customers like Salesforce? Like what's your process for involving them in testing in roadmap and in that direction, strategic direction that you guys are going? Great >>Question. Sure. Yeah. So, you know, customer feedback is huge. You've heard it. I'm sure this is not new right product development and engineering. We love to hear from our customers. And there's multiple ways you heard about beta testing, which we're really fortunate that Salesforce can help us provide that feedback for our new releases. But we have user groups, we have forums. We, we hear directly from our sales teams, our, you know, our customers, aren't shy, they're willing to give us their feedback. And at the end of the day, we take that feedback and make sure that we're prioritizing the right things in our product management and engineering teams so that we're delivering the things that matter. Most first, >>We've heard a lot of that this week. So I would agree guys, thank you so much for joining Dave and me talking about Salesforce. What you doing with PowerMax? All the stuff that you announced yesterday, alone. Hopefully you get to go home and get a little bit of rest. >>Yes. >>I'm sure that there's, there's never a dull moment. Never. Can't wait guys. Great to have you. >>Thank you. You guys, >>For our guests on Dave Volante, I'm Lisa Martin and you're watching the queue. We are live day three of our coverage of Dell technologies world 2022, Dave and I will be right back with our final guest of the show.

>>Hi everybody. This is Dave Volante. Welcome to this cube conversation where we're going to go back in time a little bit and explore the early days of Kubernetes. Talk about how it formed the improbable events, perhaps that led to it. And maybe how customers are taking advantage of containers and container orchestration today, and maybe where the industry is going. Matt Provo is here. He's the founder and CEO of storm forge and Chandler Huntington hoes. Hoisington is the general manager of EKS edge and hybrid AWS guys. Thanks for coming on. Good to see you. Thanks for having me. Thanks. So, Jenny, you were the vice president of engineering at miso sphere. Is that, is that correct? >>Well, uh, vice-president engineering basis, fear and then I ran product and engineering for DTQ masons. >>Yeah. Okay. Okay. So you were there in the early days of, of container orchestration and Matt, you, you were working at a S a S a Docker swarm shop, right? Yep. Okay. So I mean, a lot of people were, you know, using your platform was pretty novel at the time. Uh, it was, it was more sophisticated than what was happening with, with Kubernetes. Take us back. What was it like then? Did you guys, I mean, everybody was coming out. I remember there was, I think there was one Docker con and everybody was coming, the Kubernetes was announced, and then you guys were there, doc Docker swarm was, was announced and there were probably three or four other startups doing kind of container orchestration. And what, what were those days like? Yeah. >>Yeah. I wasn't actually atmosphere for those days, but I know them well, I know the story as well. Um, uh, I came right as we started to pivot towards Kubernetes there, but, um, it's a really interesting story. I mean, obviously they did a documentary on it and, uh, you know, people can watch that. It's pretty good. But, um, I think that, from my perspective, it was, it was really interesting how this happened. You had basically, uh, con you had this advent of containers coming out, right? So, so there's new novel technology and Solomon, and these folks started saying, Hey, you know, wait a second, wait if I put a UX around these couple of Linux features that got launched a couple of years ago, what does that look like? Oh, this is pretty cool. Um, so you have containers starting to crop up. And at the same time you had folks like ThoughtWorks and other kind of thought leaders in the space, uh, starting to talk about microservices and saying, Hey, monoliths are bad and you should break up these monoliths into smaller pieces. >>And any Greenfield application should be broken up into individuals, scalable units that a team can can own by themselves, and they can scale independent of each other. And you can write tests against them independently of other components. And you should break up these big, big mandalas. And now we are kind of going back to model this, but that's for another day. Um, so, so you had microservices coming out and then you also had containers coming out, same time. So there was like, oh, we need to put these microservices in something perfect. We'll put them in containers. And so at that point, you don't really, before that moment, you didn't really need container orchestration. You could just run a workload in a container and be done with it, right? You didn't need, you don't need Kubernetes to run Docker. Um, but all of a sudden you had tons and tons of containers and you had to manage these in some way. >>And so that's where container orchestration came, came from. And, and Ben Heineman, the founder of Mesa was actually helping schedule spark at the time at Berkeley. Um, and that was one of the first workloads with spark for Macy's. And then his friends at Twitter said, Hey, come over, can you help us do this with containers at Twitter? He said, okay. So when it helped them do it with containers at Twitter, and that's kinda how that branch of the container wars was started. And, um, you know, it was really, really great technology and it actually is still in production in a lot of shops today. Um, uh, more and more people are moving towards Kubernetes and Mesa sphere saw that trend. And at the end of the day, Mesa sphere was less concerned about, even though they named the company Mesa sphere, they were less concerned about helping customers with Mesa specifically. They really want to help customers with these distributed problems. And so it didn't make sense to, to just do Mesa. So they would took on Kubernetes as well. And I hope >>I don't do that. I remember, uh, my, my co-founder John furrier introduced me to Jerry Chen way back when Jerry is his first, uh, uh, VC investment with Greylock was Docker. And we were talking in these very, obviously very excited about it. And, and his Chandler was just saying, it said Solomon and the team simplified, you know, containers, you know, simple and brilliant. All right. So you guys saw the opportunity where you were Docker swarm shop. Why? Because you needed, you know, more sophisticated capabilities. Yeah. But then you, you switched why the switch, what was happening? What was the mindset back then? We ran >>And into some scale challenges in kind of operationalize or, or productizing our kind of our core machine learning. And, you know, we, we, we saw kind of the, the challenges, luckily a bit ahead of our time. And, um, we happen to have someone on the team that was also kind of moonlighting, uh, as one of the, the original core contributors to Kubernetes. And so as this sort of shift was taking place, um, we, we S we saw the flexibility, uh, of what was becoming Kubernetes. Um, and, uh, I'll never forget. I left on a Friday and came back on a Monday and we had lifted and shifted, uh, to Kubernetes. Uh, the challenge was, um, you know, you, at that time, you, you didn't have what you have today through EKS. And, uh, those kinds of services were, um, just getting that first cluster up and running was, was super, super difficult, even in a small environment. >>And so I remember we, you know, we, we finally got it up and running and it was like, nobody touch it, don't do anything. Uh, but obviously that doesn't, that doesn't scale either. And so that's really, you know, being kind of a data science focused shop at storm forge from the very beginning. And that's where our core IP is. Uh, our, our team looked at that problem. And then we looked at, okay, there are a bunch of parameters and ways that I can tune this application. And, uh, why are the configurations set the way that they are? And, you know, uh, is there room to explore? And that's really where, unfortunately, >>Because Mesa said much greater enterprise capabilities as the Docker swarm, at least they were heading in that direction, but you still saw that Kubernetes was, was attractive because even though it didn't have all the security features and enterprise features, because it was just so simple. I remember Jen Goldberg who was at Google at the time saying, no, we were focused on keeping it simple and we're going from mass adoption, but does that kind of what you said? >>Yeah. And we made a bet, honestly. Uh, we saw that the, uh, you know, the growing community was really starting to, you know, we had a little bit of an inside view because we had, we had someone that was very much in the, in the original part, but you also saw the, the tool chain itself start to, uh, start to come into place right. A little bit. And it's still hardening now, but, um, yeah, we, as any, uh, as any startup does, we, we made a pivot and we made a bet and, uh, this, this one paid off >>Well, it's interesting because, you know, we said at the time, I mean, you had, obviously Amazon invented the modern cloud. You know, Microsoft has the advantage of has got this huge software stays, Hey, just now run it into the cloud. Okay, great. So they had their entry point. Google didn't have an entry point. This is kind of a hail Mary against Amazon. And, and I, I wrote a piece, you know, the improbable, Verizon, who Kubernetes to become the O S you know, the cloud, but, but I asked, did it make sense for Google to do that? And it never made any money off of it, but I would argue they, they were kind of, they'd be irrelevant if they didn't have, they hadn't done that yet, but it didn't really hurt. It certainly didn't hurt Amazon EKS. And you do containers and your customers you've embraced it. Right. I mean, I, I don't know what it was like early days. I remember I've have talked to Amazon people about this. It's like, okay, we saw it and then talk to customers, what are they doing? Right. That's kind of what the mindset is, right? Yeah. >>That's, I, I, you know, I've, I've been at Amazon a couple of years now, and you hear the stories of all we're customer obsessed. We listened to our customers like, okay, okay. We have our company values, too. You get told them. And when you're, uh, when you get first hired in the first day, and you never really think about them again, but Amazon, that really is preached every day. It really is. Um, uh, and that we really do listen to our customers. So when customers start asking for communities, we said, okay, when we built it for them. So, I mean, it's, it's really that simple. Um, and, and we also, it's not as simple as just building them a Kubernetes service. Amazon has a big commitment now to start, you know, getting involved more in the community and working with folks like storm forage and, and really listening to customers and what they want. And they want us working with folks like storm florigen and that, and that's why we're doing things like this. So, well, >>It's interesting, because of course, everybody looks at the ecosystem, says, oh, Amazon's going to kill the ecosystem. And then we saw an article the other day in, um, I think it was CRN, did an article, great job by Amazon PR, but talk about snowflake and Amazon's relationship. And I've said many times snowflake probably drives more than any other ISV out there. And so, yeah, maybe the Redshift guys might not love snowflake, but Amazon in general, you know, they're doing great three things. And I remember Andy Jassy said to me, one time, look, we love the ecosystem. We need the ecosystem. They have to innovate too. If they don't, you know, keep pace, you know, they're going to be in trouble. So that's actually a healthy kind of a dynamic, I mean, as an ecosystem partner, how do you, >>Well, I'll go back to one thing without the work that Google did to open source Kubernetes, a storm forge wouldn't exist, but without the effort that AWS and, and EKS in particular, um, provides and opens up for, for developers to, to innovate and to continue, continue kind of operationalizing the shift to Kubernetes, um, you know, we wouldn't have nearly the opportunity that we do to actually listen to them as well, listen to the users and be able to say, w w w what do you want, right. Our entire reason for existence comes from asking users, like, how painful is this process? Uh, like how much confidence do you have in the, you know, out of the box, defaults that ship with your, you know, with your database or whatever it is. And, uh, and, and how much do you love, uh, manually tuning your application? >>And, and, uh, obviously nobody's said, I love that. And so I think as that ecosystem comes together and continues expanding, um, it's just, it opens up a huge opportunity, uh, not only for existing, you know, EKS and, uh, AWS users to continue innovating, but for companies like storm forge, to be able to provide that opportunity for them as well. And, and that's pretty powerful. So I think without a lot of the moves they've made, um, you know, th the door wouldn't be nearly as open for companies like, who are, you know, growing quickly, but are smaller to be able to, you know, to exist. >>Well, and I was saying earlier that, that you've, you're in, I wrote about this, you're going to get better capabilities. You're clearly seeing that cluster management we've talked about better, better automation, security, the whole shift left movement. Um, so obviously there's a lot of momentum right now for Kubernetes. When you think about bare metal servers and storage, and then you had VM virtualization, VMware really, and then containers, and then Kubernetes as another abstraction, I would expect we're not at the end of the road here. Uh, what's next? Is there another abstraction layer that you would think is coming? Yeah, >>I mean, w for awhile, it looked like, and I remember even with our like board members and some of our investors said, well, you know, well, what about serverless? And, you know, what's the next Kubernetes and nothing, we, as much as I love Kubernetes, um, which I do, and we do, um, nothing about what we particularly do. We are purpose built for Kubernetes, but from a core kind of machine learning and problem solving standpoint, um, we could apply this elsewhere, uh, if we went that direction and so time will tell what will be next, then there will be something, uh, you know, that will end up, you know, expanding beyond Kubernetes at some point. Um, but, you know, I think, um, without knowing what that is, you know, our job is to, to, to serve our, you know, to serve our customers and serve our users in the way that they are asking for that. >>Well, serverless obviously is exploding when you look again, and we tucked the ETR survey data, when you look at, at the services within Amazon and other cloud providers, you know, the functions off, off the charts. Uh, so that's kind of an interesting and notable now, of course, you've got Chandler, you've got edge in your title. You've got hybrid in, in your title. So, you know, this notion of the cloud expanding, it's not just a set of remote services, just only in the public cloud. Now it's, it's coming to on premises. You actually got Andy, Jesse, my head space. He said, one time we just look at it. The data centers is another edge location. Right. Okay. That's a way to look at it and then you've got edge. Um, so that cloud is expanding, isn't it? The definition of cloud is, is, is evolving. >>Yeah, that's right. I mean, customers one-on-one run workloads in lots of places. Um, and that's why we have things like, you know, local zones and wavelengths and outposts and EKS anywhere, um, EKS, distro, and obviously probably lots more things to come. And there's, I always think of like, Amazon's Kubernetes strategy on a manageability scale. We're on one far end of the spectrum, you have EKS distro, which is just a collection of the core Kubernetes packages. And you could, you could take those and stand them up yourself in a broom closet, in a, in a retail shop. And then on the other far in the spectrum, you have EKS far gate where you can just give us your container and we'll handle everything for you. Um, and then we kind of tried to solve everything in between for your data center and for the cloud. And so you can, you can really ask Amazon, I want you to manage my control plane. I want you to manage this much of my worker nodes, et cetera. And oh, I actually want help on prem. And so we're just trying to listen to customers and solve their problems where they're asking us to solve them. Cut, >>Go ahead. No, I would just add that in a more vertically focused, uh, kind of orientation for us. Like we, we believe that op you know, optimization capabilities should transcend the location itself. And, and, and so whether that's part public part, private cloud, you know, that's what I love part of what I love about EKS anywhere. Uh, it, you know, you shouldn't, you should still be able to achieve optimal results that connect to your business objectives, uh, wherever those workloads, uh, are, are living >>Well, don't wince. So John and I coined this term called Supercloud and people laugh about it, but it's different. It's, it's, you know, people talk about multi-cloud, but that was just really kind of vendor diversity. Right? I got to running here, I'm running their money anywhere. Uh, but, but individually, and so Supercloud is this concept of this abstraction layer that floats wherever you are, whether it's on prem, across clouds, and you're taking advantage of those native primitives, um, and then hiding that underlying complexity. And that's what, w re-invent the ecosystem was so excited and they didn't call it super cloud. We, we, we called it that, but they're clearly thinking differently about the value that they can add on top of Goldman Sachs. Right. That to me is an example of a Supercloud they're taking their on-prem data and their, their, their software tooling connecting it to AWS. They're running it on AWS, but they're, they're abstracting that complexity. And I think you're going to see a lot, a lot more of that. >>Yeah. So Kubernetes itself, in many cases is being abstracted away. Yeah. There's a disability of a disappearing act for Kubernetes. And I don't mean that in a, you know, in an, a, from an adoption standpoint, but, uh, you know, Kubernetes itself is increasingly being abstracted away, which I think is, is actually super interesting. Yeah. >>Um, communities doesn't really do anything for a company. Like we run Kubernetes, like, how does that help your bottom line? That at the end of the day, like companies don't care that they're running Kubernetes, they're trying to solve a problem, which is the, I need to be able to deploy my applications. I need to be able to scale them easily. I need to be able to update them easily. And those are the things they're trying to solve. So if you can give them some other way to do that, I'm sure you know, that that's what they want. It's not like, uh, you know, uh, a big bank is making more money because they're running Kubernetes. That's not, that's not the current, >>It gets subsumed. It's just become invisible. Right. Exactly. You guys back to the office yet. What's, uh, what's the situation, >>You know, I, I work for my house and I, you know, we go into the office a couple of times a week, so it's, it's, uh, yeah, it's, it's, it's a crazy time. It's a crazy time to be managing and hiring. And, um, you know, it's, it's, it's, it's definitely a challenge, but there's a lot of benefits of working home. I got two young kids, so I get to see them, uh, grow up a little bit more working, working out of my house. So it's >>Nice also. >>So we're in, even as a smaller startup, we're in 26, 27 states, uh, Canada, Germany, we've got a little bit of presence in Japan, so we're very much distributed. Um, we, uh, have not gone back and I'm not sure we will >>Permanently remote potentially. >>Yeah. I mean, w we made a, uh, pretty like for us, the timing of our series B funding, which was where we started hiring a lot, uh, was just before COVID started really picking up. So we, you know, thankfully made a, a pretty good strategic decision to say, we're going to go where the talent is. And yeah, it was harder to find for sure, especially in w we're competing, it's incredibly competitive. Uh, but yeah, we've, it was a good decision for us. Um, we are very about, you know, getting the teams together in person, you know, as often as possible and in the safest way possible, obviously. Um, but you know, it's been a, it's been a pretty interesting, uh, journey for us and something that I'm, I'm not sure I would, I would change to be honest with you. Yeah. >>Well, Frank Slootman, snowflakes HQ to Montana, and then can folks like Michael Dell saying, Hey, same thing as you, wherever they want to work, bring yourself and wherever you are as cool. And do you think that the hybrid mode for your team is kind of the, the, the operating mode for the, for the foreseeable future is a couple of, >>No, I think, I think there's a lot of benefits in both working from the office. I don't think you can deny like the face-to-face interactions. It feels good just doing this interview face to face. Right. And I can see your mouth move. So it's like, there's a lot of benefits to that, um, over a chime call or a zoom call or whatever, you know, that, that also has advantages, right. I mean, you can be more focused at home. And I think some version of hybrid is probably in the industry's future. I don't know what Amazon's exact plans are. That's above my pay grade, but, um, I know that like in general, the industry is definitely moving to some kind of hybrid model. And like Matt said, getting people I'm a big fan at Mesa sphere, we ran a very diverse, like remote workforce. We had a big office in Germany, but we'd get everybody together a couple of times a year for engineering week or, or something like this. And you'd get a hundred people, you know, just dedicated to spending time together at a hotel and, you know, Vegas or Hamburg or wherever. And it's a really good time. And I think that's a good model. >>Yeah. And I think just more ETR data, the current thinking now is that, uh, the hybrid is the number one sort of model, uh, 36% that the CIO is believe 36% of the workforce are going to be hybrid permanently is kind of their, their call a couple of days in a couple of days out. Um, and the, the percentage that is remote is significantly higher. It probably, you know, high twenties, whereas historically it's probably 15%. Yeah. So permanent changes. And that, that changes the infrastructure. You need to support it, the security models and everything, you know, how you communicate. So >>When COVID, you know, really started hitting and in 2020, um, the big banks for example, had to, I mean, you would want to talk about innovation and ability to, to shift quickly. Two of the bigger banks that have in, uh, in fact, adopted Kubernetes, uh, were able to shift pretty quickly, you know, systems and things that were, you know, historically, you know, it was in the office all the time. And some of that's obviously shifted back to a certain degree, but that ability, it was pretty remarkable actually to see that, uh, take place for some of the larger banks and others that are operating in super regulated environments. I mean, we saw that in government agencies and stuff as well. >>Well, without the cloud, no, this never would've happened. Yeah. >>And I think it's funny. I remember some of the more old school manager thing people are, aren't gonna work less when they're working from home, they're gonna be distracted. I think you're seeing the opposite where people are too much, they get burned out because you're just running your computer all day. And so I think that we're learning, I think everyone, the whole industry is learning. Like, what does it mean to work from home really? And, uh, it's, it's a fascinating thing is as a case study, we're all a part of right now. >>I was talking to my wife last night about this, and she's very thoughtful. And she w when she was in the workforce, she was at a PR firm and a guy came in a guest speaker and it might even be in the CEO of the company asking, you know, what, on average, what time who stays at the office until, you know, who leaves by five o'clock, you know, a few hands up, or who stays until like eight o'clock, you know, and enhancement. And then, so he, and he asked those people, like, why, why can't you get your work done in a, in an eight hour Workday? I go home. Why don't you go in? And I sit there. Well, that's interesting, you know, cause he's always looking at me like, why can't you do, you know, get it done? And I'm saying the world has changed. Yeah. It really has where people are just on all the time. I'm not sure it's sustainable, quite frankly. I mean, I think that we have to, you know, as organizations think about, and I see companies doing it, you guys probably do as well, you know, take a four day, you know, a week weekend, um, just for your head. Um, but it's, there's no playbook. >>Yeah. Like I said, we're a part of a case study. It's also hard because people are distributed now. So you have your meetings on the east coast, you can wake up at seven four, and then you have meetings on the west coast. You stay until seven o'clock therefore, so your day just stretches out. So you've got to manage this. And I think we're, I think we'll figure it out. I mean, we're good at figuring this stuff. >>There's a rise in asynchronous communication. So with things like slack and other tools, as, as helpful as they are in many cases, it's a, it, isn't always on mentality. And like, people look for that little green dot and you know, if you're on the you're online. So my kids, uh, you know, we have a term now for me, cause my office at home is upstairs and I'll come down. And if it's, if it's during the day, they'll say, oh dad, you're going for a walk and talk, you know, which is like, it was my way of getting away from the desk, getting away from zoom. And like, you know, even in Boston, uh, you know, getting outside, trying to at least, you know, get a little exercise or walk and get, you know, get my head away from the computer screen. Um, but even then it's often like, oh, I'll get a slack notification on my phone or someone will call me even if it's not a scheduled walk and talk. Um, uh, and so it is an interesting, >>A lot of ways to get in touch or productivity is presumably going to go through the roof. But now, all right, guys, I'll let you go. Thanks so much for coming to the cube. Really appreciate it. And thank you for watching this cube conversation. This is Dave Alante and we'll see you next time.

>>Good morning. Welcome back to the cubes. Continuing coverage of AWS reinvent 2021. I'm Lisa Martin. We have two live sets here. We've got over a hundred guests on the program this week with our live sets of remote sets, talking about the next decade in cloud innovation. And I'm pleased to be welcoming back. One of our cube alumni timbers. She ran the founder and CPO of Jenny-O to the program. Tom is going to be talking about why 2022 is the year open data architectures surpass the data warehouse Timur. Welcome back to the >>Cube. Thanks for having me. It's great to be here. It's >>Great to be here at a live event in person, my goodness, sitting side by side with guests. Talk to me a little bit about before we kind of dig into the data lake house versus the data warehouse. I want to, I want to unpack that with you. Talk to me about what what's going on at Jemena you guys were on the program earlier this summer, but what are some of the things going on right now in the fall of 2021? >>Yeah, for us, it's a big year of, uh, a lot of product news, a lot of new products, new innovation, a company's grown a lot. We're, uh, you know, probably three times bigger than we were a year ago. So a lot of, a lot of new, new folks on the team and, uh, many, many new customers. >>It's good, always new customers, especially during the last 22 months, which have been obviously incredibly challenging, but I want to unpack this, the difference between a data lake and data lake house, but I love the idea of a lake house by the way, but talk to me about what the differences are similarities and how customers are benefiting. Sure. Yeah. >>I think you could think of the lake house as kind of the evolution of the lake, right? So we have, we've had data lakes for a while. Now, the transition to the cloud made them a lot more powerful and now a lot of new capabilities coming into the world of data lakes really make the, that whole kind of concept that whole architecture, much more powerful to the point that you really are not going to need a data warehouse anymore. Right. And so it kind of gives you the best of both worlds, all the advantages that we had with data lakes, the flexibility to use different processing engines, to have data in your own account and open formats, um, all those benefits, but also the benefits that you had with warehouses, where you could do transactions and get high performance for your, uh, BI workloads and things like that. So the lake house makes kind of both of those come together and gives you the, the benefits of both >>Elizabeth talk to me about from a customer lens perspective, what are some of the key benefits and how does the customer go about from say they've got data warehouses, data lakes to actually evolving to the lake house. >>You know, data warehouses have been around forever, right? And you know, there's, there's been some new innovation there as we've kind of moved to the cloud, but fundamentally there are very close and very proprietary architecture that gets very expensive quickly. And so, you know, with a data warehouse, you have to take your data and load it into the warehouse, right. You know, whether that's a, you know, Terra data or snowflake or any, any other, uh, you know, database out there, that's, that's what you do. You bring the data into the engine. Um, the data lake house is a really different architecture. It's one where you actually, you're having, you have data as its own tier, right? Stored in open formats, things like parquet files and iceberg tables. And you're basically bringing the engines to the data instead of the data to the engine. And so now all of a sudden you can start to take advantage of all this innovation that's happening on the same set of data without having to copy and move it around. So whether that's, you know, Dremio for high performance, uh, BI workloads and SQL type of analysis, a spark for kind of batch processing and machine learning, Flink for streaming. So lots of different technologies that you can use on the, on the same data and the data stays in the customer's own account, right? So S3 effectively becomes their new data warehouse. >>Okay. So it can imagine during the last 22 months of this scattered work from Eddie, and we're still in this work from anywhere environment with so much data being generated at the edge of the edge, expanding that bringing the engines to the data is probably now more timely than ever. >>Yeah. I think the, the growth in data, uh, you see it everywhere, right? That that's the reason so many companies like ourselves are doing so well. Right? It's, it's, there's so much new data, so many new use cases and every company wants to be data-driven right. They all want to be, you know, to, to democratize data within the organization. Um, you know, but you need the platforms to be able to do that. Right. And so, uh, that's very hard if you have to constantly move data around, if you have to take your data, you know, which maybe is landing in S3, but move it into, you know, subsets of it into a data warehouse. And then from there move, you know, substance of that into, you know, BI extracts, right? Tableau extracts power BI imports, and you have to create cubes and lots of copies within the data warehouse. There's no way you're going to be able to provide self-service and data democratization. And so really requires a new architecture. Um, and that's one of the main things that we've been focused on at Dremio, um, is really taking the, the, the lake house and the lake and making it, not just something that data scientists use for, you know, really kind of advanced use cases, but even your production BI workloads can actually now run on the lake house when you're using a SQL technology. Like, and then >>It's really critical because as you talked about this, you know, companies, every company, these days is a data company. If they're not, they have to be, or there's a competitor in the rear view mirror that is going to be able to take over what they're doing. So this really is really critical, especially considering another thing that we learned in the last 22 months is that there's no real-time data access is no longer, a nice to have. It's really an essential for businesses in any organization. >>I think, you know, we, we see it even in our own company, right? The folks that are joining the workforce now, they, they learn sequel in school, right. They, they, they don't want to report on their desk, printed out every Monday morning. They want access to the database. How do I connect my whatever tool I want, or even type sequel by hand. And I want access to the data and I want to just use it. Right. And I want the performance of course, to be fast because otherwise I'll get frustrated and I won't use it, which has been the status quo for a long time. Um, and that's basically what we're solving >>The lake house versus a data warehouse, better able to really facilitate data democratization across an organization. >>Yeah. Because there's a big, you know, people don't talk a lot about the story before the story, right. With, with a data warehouse, the data never starts there. Right. You typically first have your data in something like an S3 or perhaps in other databases, right. And then you have to kind of ETL at all into, um, into that warehouse. And that's a lot of work. And typically only a small subset of the data gets ETL into that data warehouse. And then the user wants to query something that's not in the warehouse. And somebody has to go from engineering, spend, you know, a month or two months, you know, respond to that ticket and wiring up some new ETL, uh, to get the data in. And so it's a big problem, right? And so if you can have a system that can query the data directly in S3 and even join it with sources, uh, outside of that things like your Oracle database, your, your SQL server database here, you know, Mongo, DB, et cetera. Well, now you can really have the ability to expose data to your, to your users within the company and make it very self-service. They can, they can query any data at any time and get a fast response time that that's, that's what they need >>At self-service is key there. Speaking of self-service and things that are new. I know you guys dromio cloud launched that recently, new SAS offering. Talk to me about that. What's going on there. Yeah. >>We want to stream your cloud. We, we spent about two years, um, working on that internally and, uh, really the goal was to simplify how we deliver all of the, kind of the benefits that we've had in our product. Right. Sub-second response times on the lake, a semantic layer, the ability to connect to multiple sources, but take away the pain of having to, you know, install and manage software. Right. And so we did it in a way that the user doesn't have to think about versions. They don't have to think about upgrades. They don't have to monitor anything. It's basically like running and using Gmail. Right? You log in, you, you get to use it, right. You don't have to be very sophisticated. There's no, not a lot of administration you have to do. Um, it basically makes it a lot, a lot simpler. >>And what's the adoption been like so far? >>It's been great. It's been limited availability, but we've been onboarding customers, uh, every week now. Um, many startups, many of the world's largest companies. So that's been, that's been really exciting actually. >>So quite a range of customers. And one of the things, it sounds like you want me to has grown itself during the pandemic. We've seen acceleration of, of that, of, of, uh, startups, of a lot of companies, of cloud adoption of migration. What are some, how have your customer conversations changed in the last 22 months as businesses and every industry kind of scrambled in the beginning to, to survive and now are realizing that they need to modernize, to thrive and to be competitive and to have competitive advantage. >>I think I've seen a few different trends here. One is certainly, there's been a lot of, uh, acceleration of movement to the cloud, right? With, uh, uh, you know, how different businesses have been impacted. It's required them to be more agile, more elastic, right. They don't necessarily know how much workload they're gonna have at any point in time. So having that flexibility, both in terms of the technology that can, you know, with Dremio cloud, we scale, for example, infinitely, like you can have, you know, one query a day, or you can have a thousand queries a second and the system just takes care of it. Right. And so that's really important to these companies that are going through, you know, being impacted in various different ways, right? You had the companies, you know, the Peloton and zooms of the world that were business was exploding. >>And then of course, you know, the travel and hospitality industries, and that went to zero, all of a sudden it's been recovering nicely, uh, you know, since then, but so that flexibility, um, has been really important to customers. I think the other thing is just they've realized that they have to leverage data, right? Because in parallel to this pandemic has been also really a boom in technology, right? And so every industry is being disrupted by new startups, whether it's the insurance industry, the financial services, a lot of InsureTech, FinTech, you know, different, uh, companies that are trying to take advantage of data. So if you, as a, as an enterprise are not doing that, you know, that's a problem. >>It is a problem. It's definitely something that I think every business and every industry needs to be very acutely aware of because from a competitive advantage perspective, you know, there's someone in that rear view mirror who is going to be focused on data. I have a real solid, modern data strategy. That's going to be able to take over if a company is resting on its laurels at all. So here we are at reinvent, they talked a lot about, um, I just came off of Adam psyllid speeds. So Lipsey's keynote. But talk to me about the jumbo AWS partnership. I know AWS its partner ecosystem is huge. You're one of the partners, but talk to me about what's going on with the partnership. How long have you guys been partners? What are the advantages for your customers? >>You know, we've been very close partners with AWS for, for a number of years now, and it kind of spans many different parts of AWS from kind of the, uh, the engineering organization. So very close relationship with the S3 team, the C2 team, uh, you know, just having dinner last night with, uh, Kevin Miller, the GM of S3. Um, and so that's kind of one side of things is really the engineering integration. You know, we're the first technology to integrate with AWS lake formation, which is Amazon's data lake security technology. So we do a lot of work together on kind of upcoming features that Amazon is releasing. Um, and then also they've been really helpful on the go-to-market side of things on the sales and marketing, um, whether it's, you know, blogs on the Amazon blog, where their sales teams actually promoting Dremio to their customers, um, uh, to help them be successful. So it's really been a good, good partnership. >>And there they are, every time I talked to somebody from Amazon, we always talk about their kind of customer first focus, their customer obsession sounds like you're, there's deep alignment on from the technical engineering perspective, sales and marketing. Talk to me a little bit about cultural alignment, because when you're going into customer conversations, I imagine they want to see one unified team. >>Yeah. You know, I think Amazon does have that customer first and obviously we do as well. And we, you know, we have to right as a, as a startup for us, you know, if a customer has a problem, the whole company will jump on that problem. Right. So that's where we call it customer obsession internally. Um, and I think that's very much what we've seen, you know, with, with AWS as well as the desire to make the customer successful comes before. Okay. How does this affect a specific Amazon product? Right? Because anytime a customer is, uh, you know, using Dremio on AWS, they're also consuming many different AWS services and they're bringing data into AWS. And so, um, I, I think for both of us, it's all about how do we solve customer problems and make them successful with their data in this case. Yup. >>Solving those customer problems is the whole reason that we're all here. Right. Talk to me a little bit about, um, as we have just a few more minutes here, we, when we hear terms like, future-proof, I always want to dig in with, with folks like yourself, chief product officers, what does it actually mean? How do you enable businesses to create these future-proof data architectures that are gonna allow them to scale and be really competitive? Sure. >>So yeah, I think many companies have been, have experienced. What's known as lock-in right. They, they invest in some technology, you know, we've seen this with, you know, databases and data warehouses, right? You, you start using that and you can really never get off and prices go up and you find out that you're spending 10 times more, especially now with the cloud data warehouses 10 times more than you thought you were going to be spending. And at that point it becomes very difficult. Right? What do you do? And so, um, one of the great things about the data lake and the lake house architecture is that the data stays stored in the customer's own account. Right? It's in their S3 buckets in source formats, like parquet files and iceberg tables. Um, and they can use many different technologies on that. So, you know, today the best technology for, for, you know, sequel and, you know, powering your, your mission critical BI is, is Dremio, but tomorrow they might be something else, right. >>And that customer can then take that, uh, uh, that company can take that new technology point at the same data and start using it right. That they don't have to go through some really crazy migration process. And, you know, we see that with Teradata data and Oracle, right? The, the, the old school vendors, um, that's always been a pain. And now it is with the, with the newer, uh, cloud data warehouses, you see a lot of complaints around that, so that the lake house is fundamentally designed. Especially if you choose open source formats, like iceberg tables, as opposed to say a Delta, like you're, you're really, you know, future-proofing yourself. Right. Um, >>Got it. Talk to me about some of the things as we wrap up here that, that attendees can learn and see and touch and feel and smell at the jumbo booth at this reinvent. >>Yeah. I think there's a, there's a few different things they can, uh, they can watch, uh, watch a demo or play around with the dremmel cloud and they can talk to our team about what we're doing with Apache iceberg. It's a iceberg to me is one of the more exciting projects, uh, in this space because, you know, it's just created by Netflix and apple Salesforce, AWS just announced support for iceberg with that, with their products, Athena and EMR. So it's really kind of emerging as the standard table format, the way to represent data in open formats in S3. We've been behind iceberg now for, for a while. And so that to us is very exciting. We're happy to chat with folks at the booth about that. Um, Nessie is another project that we created an source project for, uh, really providing a good experience for your data, where you have version control and branching, and kind of trying to reinvent, uh, data engineering, data management. So that's another cool project that there, uh, we can talk about at the booth. >>So lots of opportunity there for attendees to learn even thank you, Tomer for joining me on the program today, talking about the difference between a data warehouse data lake, the lake house, did a great job explaining that Jamil cloud what's going on and how you guys are deepening that partnership with AWS. We appreciate your time. Thank you. Thanks for having me. My pleasure for Tomer. She ran I'm Lisa Martin. You're watching the cube. Our coverage of AWS reinvent continues after this.

>>Welcome back to the cubes coverage of AWS public sector summit live in Washington D. C. A face to face event were on the ground here is to keep coverage. I'm john Kerry, your hosts got two great guests. Both cuba alumni Shannon Kellogg VP of public policy for the Americas and john would ceo tell us congratulations on some announcement on stage and congressional john being a public company. Last time I saw you in person, you are private. Now your I. P. O. Congratulations >>totally virtually didn't meet one investor, lawyer, accountant or banker in person. It's all done over zoom. What's amazing. >>We'll go back to that and a great great to see you had great props here earlier. You guys got some good stuff going on in the policy side, a core max on stage talking about this Virginia deal. Give us the update. >>Yeah. Hey thanks john, it's great to be back. I always like to be on the cube. Uh, so we made an announcement today regarding our economic impact study, uh, for the commonwealth of Virginia. And this is around the amazon web services business and our presence in Virginia or a WS as we all, uh, call, uh, amazon web services. And um, basically the data that we released today shows over the last decade the magnitude of investment that we're making and I think reflects just the overall investments that are going into Virginia in the data center industry of which john and I have been very involved with over the years. But the numbers are quite um, uh, >>just clever. This is not part of the whole H. 20. H. Q. Or whatever they call HQ >>To HQ two. It's so Virginia Amazon is investing uh in Virginia as part of our HQ two initiative. And so Arlington Virginia will be the second headquarters in the U. S. In addition to that, AWS has been in Virginia for now many years, investing in both data center infrastructure and also other corporate facilities where we house AWS employees uh in other parts of Virginia, particularly out in what's known as the dullest technology corridor. But our data centers are actually spread throughout three counties in Fairfax County, Loudoun County in Prince William County. >>So this is the maxim now. So it wasn't anything any kind of course this is Virginia impact. What was, what did he what did he announce? What did he say? >>Yeah. So there were a few things that we highlighted in this economic impact study. One is that over the last decade, if you can believe it, we've invested $35 billion 2020 alone. The AWS investment in construction and these data centers. uh it was actually $1.3 billion 2020. And this has created over 13,500 jobs in the Commonwealth of Virginia. So it's a really great story of investment and job creation and many people don't know John in this Sort of came through in your question too about HQ two, But aws itself has over 8000 employees in Virginia today. Uh, and so we've had this very significant presence for a number of years now in Virginia over the last, you know, 15 years has become really the cloud capital of the country, if not the world. Uh, and you see all this data center infrastructure that's going in there, >>John What's your take on this? You've been very active in the county there. Um, you've been a legend in the area and tech, you've seen this many years, you've been doing so I think the longest running company doing cyber my 31st year, 31st year. So you've been on the ground. What does this all mean to you? >>Well, you know, it goes way back to, it was roughly 2005 when I served on the Economic Development Commission, Loudon County as the chairman. And at the time we were the fastest-growing county in America in Loudon County. But our residential real property taxes were going up stratospherically because when you look at it, every dollar real property tax that came into residential, we lose $2 because we had to fund schools and police and fire departments and so forth. And we realized for every dollar of commercial real property tax that came in, We made $97 in profit, but only 13% of the money that was coming into the county was coming in commercially. So a small group got together from within the county to try and figure out what were the assets that we had to offer to companies like Amazon and we realized we had a lot of land, we had water and then we had, you know this enormous amount of dark fiber, unused fibre optic. And so basically the county made it appealing to companies like amazon to come out to Loudon County and other places in northern Virginia and the rest is history. If you look today, we're Loudon County is Loudon County generates a couple $100 million surplus every year. It's real property taxes have come down in in real dollars and the percentage of revenue that comes from commercials like 33 34%. That's really largely driven by the data center ecosystem that my friend over here Shannon was talking. So >>the formula basically is look at the assets resources available that may align with the kind of commercial entities that good. How's their domicile there >>that could benefit. >>So what about power? Because the data centers need power, fiber fiber is great. The main, the main >>power you can build power but the main point is is water for cooling. So I think I think we had an abundance of water which allowed us to build power sources and allowed companies like amazon to build their own power sources. So I think it was really a sort of a uh uh better what do they say? Better lucky than good. So we had a bunch of assets come together that helps. Made us, made us pretty lucky as a, as a region. >>Thanks area too. >>It is nice and >>john, it's really interesting because the vision that john Wood and several of his colleagues had on that economic development board has truly come through and it was reaffirmed in the numbers that we released this week. Um, aws paid $220 million 2020 alone for our data centers in those three counties, including loud >>so amazon's contribution to >>The county. $220 million 2020 alone. And that actually makes up 20% of overall property tax revenues in these counties in 2020. So, you know, the vision that they had 15 years ago, 15, 16 years ago has really come true today. And that's just reaffirmed in these numbers. >>I mean, he's for the amazon. So I'll ask you the question. I mean, there's a lot of like for misinformation going around around corporate reputation. This is clearly an example of the corporation contributing to the, to the society. >>No, no doubt. And you think >>About it like that's some good numbers, 20 million, 30 >>$5 million dollar capital investment. You know, 10, it's, what is it? 8000 9000 >>Jobs. jobs, a W. S. jobs in the Commonwealth alone. >>And then you look at the economic impact on each of those counties financially. It really benefits everybody at the end of the day. >>It's good infrastructure across the board. How do you replicate that? Not everyone's an amazon though. So how do you take the formula? What's your take on best practice? How does this rollout? And that's the amazon will continue to grow, but that, you know, this one company, is there a lesson here for the rest of us? >>I think I think all the data center companies in the cloud companies out there see value in this region. That's why so much of the internet traffic comes through northern Virginia. I mean it's I've heard 70%, I've heard much higher than that too. So I think everybody realizes this is a strategic asset at a national level. But I think the main point to bring out is that every state across America should be thinking about investments from companies like amazon. There are, there are really significant benefits that helps the entire community. So it helps build schools, police departments, fire departments, etcetera, >>jobs opportunities. What's the what's the vision though? Beyond data center gets solar sustainability. >>We do. We have actually a number of renewable energy projects, which I want to talk about. But just one other quick on the data center industry. So I also serve on the data center coalition which is a national organization of data center and cloud providers. And we look at uh states all over this country were very active in multiple states and we work with governors and state governments as they put together different frameworks and policies to incent investment in their states and Virginia is doing it right. Virginia has historically been very forward looking, very forward thinking and how they're trying to attract these data center investments. They have the right uh tax incentives in place. Um and then you know, back to your point about renewable energy over the last several years, Virginia is also really made some statutory changes and other policy changes to drive forward renewable energy in Virginia. Six years ago this week, john I was in a coma at county in Virginia, which is the eastern shore. It's a very rural area where we helped build our first solar farm amazon solar farm in Virginia in 2015 is when we made this announcement with the governor six years ago this week, it was 88 megawatts, which basically at the time quadruple the virginias solar output in one project. So since that first project we at Amazon have gone from building that one facility, quadrupling at the time, the solar output in Virginia to now we're by the end of 2023 going to be 1430 MW of solar power in Virginia with 15 projects which is the equivalent of enough power to actually Enough electricity to power 225,000 households, which is the equivalent of Prince William county Virginia. So just to give you the scale of what we're doing here in Virginia on renewable energy. >>So to me, I mean this comes down to not to put my opinion out there because I never hold back on the cube. It's a posture, we >>count on that. It's a >>posture issue of how people approach business. I mean it's the two schools of thought on the extreme true business. The government pays for everything or business friendly. So this is called, this is a modern story about friendly business kind of collaborative posture. >>Yeah, it's putting money to very specific use which has a very specific return in this case. It's for everybody that lives in the northern Virginia region benefits everybody. >>And these policies have not just attracted companies like amazon and data center building builders and renewable energy investments. These policies are also leading to rapid growth in the cybersecurity industry in Virginia as well. You know john founded his company decades ago and you have all of these cybersecurity companies now located in Virginia. Many of them are partners like >>that. I know john and I both have contributed heavily to a lot of the systems in place in America here. So congratulations on that. But I got to ask you guys, well I got you for the last minute or two cybersecurity has become the big issue. I mean there's a lot of these policies all over the place. But cyber is super critical right now. I mean, where's the red line Shannon? Where's you know, things are happening? You guys bring security to the table, businesses are out there fending for themselves. There's no militia. Where's the, where's the, where's the support for the commercial businesses. People are nervous >>so you want to try it? >>Well, I'm happy to take the first shot because this is and then we'll leave john with the last word because he is the true cyber expert. But I had the privilege of hosting a panel this morning with the director of the cybersecurity and Infrastructure Security agency at the department, Homeland Security, Jenness easterly and the agency is relatively new and she laid out a number of initiatives that the DHS organization that she runs is working on with industry and so they're leaning in their partnering with industry and a number of areas including, you know, making sure that we have the right information sharing framework and tools in place, so the government and, and we in industry can act on information that we get in real time, making sure that we're investing for the future and the workforce development and cyber skills, but also as we enter national cybersecurity month, making sure that we're all doing our part in cyber security awareness and training, for example, one of the things that are amazon ceo Andy Jassy recently announced as he was participating in a White house summit, the president biden hosted in late august was that we were going to at amazon make a tool that we've developed for information and security awareness for our employees free, available to the public. And in addition to that we announced that we were going to provide free uh strong authentication tokens for AWS customers as part of that announcement going into national cybersecurity months. So what I like about what this administration is doing is they're reaching out there looking for ways to work with industry bringing us together in these summits but also looking for actionable things that we can do together to make a difference. >>So my, my perspective echoing on some of Shannon's points are really the following. Uh the key in general is automation and there are three components to automation that are important in today's environment. One is cyber hygiene and education is a piece of that. The second is around mis attribution meaning if the bad guy can't see you, you can't be hacked. And the third one is really more or less around what's called attribution, meaning I can figure out actually who the bad guy is and then report that bad guys actions to the appropriate law enforcement and military types and then they take it from there >>unless he's not attributed either. So >>well over the basic point is we can't as industry hat back, it's illegal, but what we can do is provide the tools and methods necessary to our government counterparts at that point about information sharing, where they can take the actions necessary and try and find those bad guys. >>I just feel like we're not moving fast enough. Businesses should be able to hack back. In my opinion. I'm a hawk on this one item. So like I believe that because if people dropped on our shores with troops, the government will protect us. >>So your your point is directly taken when cyber command was formed uh before that as airlines seeing space physical domains, each of those physical domains have about 100 and $50 billion they spend per year when cyber command was formed, it was spending less than Jpmorgan chase to defend the nation. So, you know, we do have a ways to go. I do agree with you that there needs to be more uh flexibility given the industry to help help with the fight. You know, in this case. Andy Jassy has offered a couple of tools which are, I think really good strong tokens training those >>are all really good. >>We've been working with amazon for a long time, you know, ever since, uh, really, ever since the CIA embrace the cloud, which was sort of the shot heard around the world for cloud computing. We do the security compliance automation for that air gap region for amazon as well as other aspects >>were all needs more. Tell us faster, keep cranking up that software because tell you right now people are getting hit >>and people are getting scared. You know, the colonial pipeline hack that affected everybody started going wait a minute, I can't get gas. >>But again in this area of the line and jenny easterly said this this morning here at the summit is that this truly has to be about industry working with government, making sure that we're working together, you know, government has a role, but so does the private sector and I've been working cyber issues for a long time to and you know, kind of seeing where we are this year in this recent cyber summit that the president held, I really see just a tremendous commitment coming from the private sector to be an effective partner in securing the nation this >>full circle to our original conversation around the Virginia data that you guys are looking at the Loudon County amazon contribution. The success former is really commercial public sector. I mean, the government has to recognize that technology is now lingua franca for all things everything society >>well. And one quick thing here that segues into the fact that Virginia is the cloud center of the nation. Um uh the president issued a cybersecurity executive order earlier this year that really emphasizes the migration of federal systems into cloud in the modernization that jOHN has worked on, johN had a group called the Alliance for Digital Innovation and they're very active in the I. T. Modernization world and we remember as well. Um but you know, the federal government is really emphasizing this, this migration to cloud and that was reiterated in that cybersecurity executive order >>from the, well we'll definitely get you guys back on the show, we're gonna say something. >>Just all I'd say about about the executive order is that I think one of the main reasons why the president thought was important is that the legacy systems that are out there are mainly written on kobol. There aren't a lot of kids graduating with degrees in COBOL. So COBOL was designed in 1955. I think so I think it's very imperative that we move has made these workloads as we can, >>they teach it anymore. >>They don't. So from a security point of view, the amount of threats and vulnerabilities are through the >>roof awesome. Well john I want to get you on the show our next cyber security event. You have you come into a fireside chat and unpack all the awesome stuff that you're doing. But also the challenges. Yes. And there are many, you have to keep up the good work on the policy. I still say we got to remove that red line and identified new rules of engagement relative to what's on our sovereign virtual land. So a whole nother Ballgame, thanks so much for coming. I appreciate it. Thank you appreciate it. Okay, cute coverage here at eight of public sector seven Washington john ferrier. Thanks for watching. Mhm. Mhm.

>>from the cube studios in Palo alto >>in boston >>connecting with thought leaders all around the >>world. This >>is a cute conversation. Hello and welcome to today's session of the AWS Global Public sector Partner Awards. I'm your host Natalie ehrlich. Today we're going to focus on the following award for best partner transformation. I'm pleased to introduce our guests, josh door smith, vice president of public sector at Effectual and jeremy Yates, deputy technology architect at jenny May. Welcome gentlemen so glad to have you on our show. >>Hi there. Very nice to be here. Thank you so much for having me >>terrific. Well josh, I'd like to start with you. How can companies leverage cloud native solutions to deliver higher quality services? >>So Natalie, that's a great question. And in the public sector and our our government customers, we run into this all the time. It's kind of our bread and butter. What what they can do is the first thing they need to be aware of is you don't have to be afraid of the cloud as some very obscure technology that is just emerging. It's been out for 10, 11 years now, customers across government space are using it lock stock and barrel to do everything from just managing simple applications, simple websites all the way through hosting their entire infrastructure, both in production and for disaster recovery purposes as well. So the first thing to note is just don't be afraid of the cloud. Um secondly, it's, it's imperative that they select the right partner who is able to kind of be there Sherpa to go into however far they want to dip their toe into the, into the proverbial cloud waters. Um to select somebody who knows whatever it is that they need to go do. So if they want to go Aws as we are talking about today, pick a partner who has the right experience, past performance designations and competencies with the cloud that they're interested in. >>Terrific. Well, you know, Jeremy, I'd love to move to you. What does modern modernization mean to jenny May? >>Sure, Thanks Natalie, great to be here. Thanks josh as well, you know. So for jenny May, modernization is really, it's not just technology is holistic across the organization. So that includes things like the business, um not just you know, the the I. T. Division. So we're looking at the various things to modernize like our culture and structural changes within the organization. Um moving to implement some, some proven practices like def sec ops and continuous integration and continuous delivery or deployment. Uh and then, you know, our overall overarching goal is to give the best and most secure technology to the business that we can to meet the Jeannie Mai mission and the needs of our customers >>terrific. Well josh, how is Effectual planning to support jenny Maes modernization plans? >>So we have been supporting jenny May for about 14 months now. Uh and back in september of last year, we rewarded a co prime 10 year contract for Jeannie Mai to do exactly that. It's to provide all things cloud to Jeannie Mai for 10 years on AWS and that's including reselling AWS. That's including providing all sorts of professional services to them. And it's, it's providing some third party software applications to help them support their applications themselves. So what Effectual is doing is kind of a threefold. We are supporting the modernization of their process, which jeremy mentioned a moment ago and that includes in stan shih ating a cloud center of Excellence for jenny May, which enables them to modernize the way they do cloud governance while they're modernizing their technology stack. We're also providing a very expert team of cloud architects and Dempsey cops engineers to be able to, to design the Jeannie Mai environment, collaborating with our co prime uh to ensure that it meets the security requirements, the compliance requirements that jerry mentions. Uh, Jeannie Mai is a federal entity, but it also has to adhere to all the finance industry uh compliance requirements as well. So very strenuous from that perspective. And then the third thing that we're doing to help them kind of along their modernization journey is in stan shih aging infrastructure as code. So in the cloud, rather than building everything in the AWS management console, we script everything to build it automatically, so it improves consistency, it improves the customer experience regardless of which resource is working on it. And it improves disaster recovery capability as well. And also, just quite frankly, the speed by which they can actually deploy things. >>And jeremy, how is this transition helping your security really enhancing it now? >>Uh From a security perspective we're implementing a number of various tools um both, you know, a W. S based as well as other software that josh mentioned. Um So we're able to utilize those in a more scalable manner than we could previously in the traditional data center. Um we've got a number of things such as we're looking at multiple vulnerability management products like 10 of Ohio and Wallace. Um we're using uh tools such as Centra fi for our our pam or privileged access management capabilities. Um Splunk a pretty industry standard. Um software for log and data correlation and analysis um will also be using that for some system and application monitoring. Um as well as uh the Mcafee envision product for endpoint and other cloud service security. So being able to pull all those in in a more scalable and more cost efficient way as well from cloud based services. Uh, it's really helped us be able to get those services and integrate them together in a way that, you know, we may not previously been able to. >>Yeah, terrific. Well, josh, let's move back to you and talk further about compliance. You know, any insight here, how Effectual is building a modern cloud infrastructure to integrate AWS services with third party tools to really achieve compliance with the government requirements. Just any further insight on that >>front? That's a great question. Natalie and I'm gonna tag team with Jeremy on this one if you don't mind, but I'll start off so jenny may obviously I mentioned earlier has federal requirements and financial requirements so focused right now on on those federal aspects. Um, so the tools that Jeremy mentioned a moment ago, we are integrating all of them with a W. S native meaning all of the way we do log aggregation in the various tools within AWS cloudwatch cloud trail. All of those things were implementing an AWS native, integrating them with Splunk to aggregate all of that information. But then one of the key requirements that's coming up with the federal government in the very near future is tick three dot or trusted internet connection. Basically in the first iteration a decade or so ago, the government wanted to limit the amount of points of presence that they have with the public facing internet fast forward several versions to today and they're pushing that that onus back on the various entities like jenny May and like hud, which Jeannie Mai is a part of but they still want to have that kind of central log repository to where all of the, all of the security logs and vulnerability logs and things like that. Get shipped to a central repository and that will be part of DHS. So what effectual has done in partnership with jenny May is create a, a W. S native solution leveraging some of those third party tools that we mentioned earlier to get all of those logs aggregated in a central repository for Ginny MaE to inspect ingest and take action from. But then also provide the mechanism to send that to DHS to do that and correlate that information with everything coming in from feeds across the government. Now that's not required just yet. But we're future proofing jenny Maes infrastructure in order to be able to facilitate adherence to those requirements when it becomes uh required. Um, and so jeremy, I'll pass it over to you to talk a little bit further about that because I know that's one of the things that's near and dear to your sister's heart as well as jenny may overall. >>Yeah, absolutely. Thanks josh. Um, so yeah, we, as you mentioned, we have implemented um, uh, sort of a hybrid tech model right now, um, to to handle compliance on that front. Um, so we're still using a, you know, some services from the legacy or our existing T two dot x models. That that josh was mentioning things such as m tips, um, uh, the Einstein sensors, etcetera. But we're also implementing that take 30 architecture on our own. As josh mentioned that that will allow us to sort of future proof and and seamlessly really transitioned to once we make that decision or guidance comes out or, you know, mandates or such. Um, so that effort is good to future proof house from a compliance perspective. Um, also, you know, the tools that I mentioned, uh, josh reiterated, those are extremely important to our our security and compliance right. Being able to ensure, you know, the integrity and the confidentiality of of our systems and our data is extremely important. Not both, not just both on the r not only on the government side, but as josh mentioned, the finance side as well. >>Terrific. Well, I'd love to get your insight to on AWS workspaces. Um, if either one of you would like to jump in on this question, how did they empower the jenny May team to work remotely through this pandemic? >>That's a great question. I guess I'll start and then we'll throw it to jeremy. Um, so obviously uh effectual started working with jenny May about three weeks after the pandemic formally started. So perfect timing for any new technology initiative. But anyway, we, we started talking with Jeremy and with his leadership team about what is required to actually facilitate and enable our team as well as the government resources and the other contractors working for jenny May to be able to leverage the new cloud environment that we were building and the very obvious solution was to implement a virtual desktop infrastructure uh type solution. And obviously Jeannie Mai had gone all in on amazon web services, so it became the national natural fit to look first at AWS workspaces. Um, so we have implemented that solution. There are now hundreds of jenny May and jenny make contractor resources that have a WS workspaces functioning in the GovCloud regions today and that's a very novel approach to how to facilitate and enable not only our team who is actually configuring the infrastructure, but all the application developers, the security folks and the leadership on the jenny may side to be able to access, review, inspect, check log etcetera, through this remote capability. It's interesting to note that Jeannie Mai has been entirely remote since the pandemic initiated. Jeremy's coming to us from, from west Virginia today, I'm coming to us from national harbor Maryland And we are operating totally remotely with a team of 60 folks about supporting this specific initiative for the cloud, not to mention the hundreds that are supporting the applications that Jamie runs to do its day to day business. So jeremy, if you wouldn't mind talking about that day to day business that jenny may has and, and kind of what the, the mission statement of Jeannie Mai is and how us enabling these workspaces uh facilitates that mission >>or you know, so the part of the overall mission of jenny Maes to, to ensure affordable housing is, is made available to uh, the american public. Um that's hud and, and jenny may as part of that and we provide um mortgage backed securities to help enable that. Um, so we back a lot of V A. Loans, um, F H A, those sort of loans, um, workspaces has been great in that manner from a technology perspective, I think because as you mentioned, josh, it's really eliminated the need for on premise infrastructure, right? We can be geographically dispersed, We can be mobile, um, whether we're from the east coast or west coast, we can access our environment securely. Uh, and then we can, you know, administer and operate and maintain the technology that the business needs to, to fulfill the mission. Um, and because we're able to do that quickly and securely and effectively, that's really helpful for the business >>Terrific. And um, you know, I'd like to shift gears a bit and uh you know, discuss what you're looking ahead toward. What is your vision for 2021? How do you see this partnership evolving? >>Yeah, you >>Take that 1/1. >>Sure. Yeah. Um you know, definitely some of the things we look forward to in 2021 as we evolve here is we're going to continue our cloud journey um you know, through practices like Deb said cops, you realize that uh that journey has never done. It's always a continual improvement process. It's a loop to continually work towards um a few specific things or at least one specific thing that we're looking forward to in the future, as josh mentioned earlier was our arctic three Oh Initiative. Um, so with that we think will be future proofed. Um as there's been a lot of um a lot of recent cyber security activity and things like that, that's going to create um opportunities I think for the government and Jeannie Mai is really looking forward to to leading in that area. >>Mhm and josh, can you weigh in quickly on that? >>Absolutely. Uh First and foremost we're very much looking forward to receiving authority to operate with our production environment. We have been preparing for that for this last year plus. Uh but later on this summer we will achieve that 80 oh status. And we look forward to starting to migrate the applications into production for jenny May. And then for future proof, it's as jerry jerry mentioned, it's a journey and we're looking forward to cloud optimizing all of their applications to ensure that they're spending the right money in the right places uh and and ensuring that they're not spending over on any of the one given area. So we're very excited to optimize and then see what the technology that we're being able to provide to them will bring to them from an idea and a conceptual future for jenny may. >>Well thank you both so very much for your insights. It's been a really fantastic interview. Our guests josh duggar smith as well as jeremy Gates. Really appreciate it. >>Thank you very much. >>Thank you so much. >>Terrific. Well, I'm your host for the cube Natalie or like to stay tuned for more coverage. Thanks so much for watching.

>>Hi lisa martin here with the cubes coverage of demon 2021. I've got to alumni joining me. Please welcome back to the cube Danny. Alan beam's ceo Danny. It's great to see you. >>I am delighted to be here lisa. >>Excellent brian Schwartz is here as well. Google director outbound product management brian welcome back to the program. Uh >>thanks for having me again. Excited to be >>here. Excited to be here. Yes, definitely. We're gonna be talking all about what Demon google are doing today. But let's go ahead and start Danny with you. Seems vision is to be the number one trusted provider of backup and recovery solutions for the, for for modern data protection. Unpack that for me, trust is absolutely critical. But when you're talking about modern data protection to your customers, what does that mean? >>Yeah. So I always, I always tell our customers there's three things in there that are really important. Trust is obviously number one and google knows this. You've been the most trusted search provider uh, forever. And, and so we have 400,000 customers. We need to make sure that our products work. We need to make sure they do data protection, but we need to do it in a modern way. And so it's not just back up and recovery, that's clearly important. It's also all of the automation and orchestration to move workloads across infrastructures, move it from on premises to the google cloud, for example, it also includes things like governance and compliance because we're faced with ransomware, malware and security threats. And so modern data protection is far more than just back up. It's the automation, it's the monitoring, it's a governance and compliance. It's the ability to move workloads. Um, but everything that we look at within our platform, we focus on all of those different characteristics and to make sure that it works for our customers. >>One of the things that we've seen in the last year, Danny big optic in ransom were obviously the one that everyone is the most familiar with right now. The colonial pipeline. Talk to me about some of the things that the team has seen, what your 400,000 customers have seen in the last 12 months of such a dynamic market, a massive shift to work from home and to supporting SAS for clothes and things like that. What have you seen? >>Well, certainly the employees working from home, there's a massive increase in the attack surface for organizations because now, instead of having three offices, they have, you know, hundreds of locations for their end users. And so it's all about protecting their data at the same time as well. There's been this explosion in malware and ransomware attacks. So we really see customers focusing on three different areas. The first is making sure that when they take a copy of their data, that it is actually secure and we can get into, you know, a mutability and keeping things offline. But really taking the data, making sure it's secure. The second thing that we see customers doing is monitoring their environment. So this is both inspection of the compute environment and of the data itself. Because when ransomware hits, for example, you'll see change rates on data explode. So secure your data monitor the environment. And then lastly make sure that you can recover intelligently is let us say because the last thing that you want to do if you're hit by ransomware is to bring the ransomware back online from a backup. So we call this security cover re secure, restore. We really see customers focusing on those three areas >>And that restoration is critical there because as we know these days, it's not if we get hit with ransomware, it's really a matter of when. Let's go ahead now and go into the google partnership, jenny talked to me about it from your perspective, the history of the strength of the partnership, all that good stuff. >>Yeah. So we have a very deep and long and lengthy relationship with google um, on a number of different areas. So for example, we have 400,000 customers. Where do they send their backups? Most customers don't want to continue to invest in storage solutions on their premises. And so they'll send their data from on premises and tear it into google cloud storage. So that's one integration point. The second is when the running workloads within the clouds. So this is now cloud native. If you're running on top of the google cloud platform, we are inside the google America place and we can protect those workloads. A third area is around the google vm ware engine, there's customers that have a hybrid model where they have some capacity on premises and some in google using the VM ware infrastructure and we support that as well. That's a third area and then 1/4 and perhaps the longest running um, google is synonymous with containers and especially kubernetes, they were very instrumental in the foundations of kubernetes and so r K 10 product which does data protection for kubernetes is also in the google America place. So a very long and deep relationship with them and it's to the benefit of our customers. >>Absolutely. And I think I just saw the other day that google celebrated the search engine. It's 15th birthday. I thought what, what did we do 16 years ago when we couldn't just find anything we wanted brian talked to me about it from Google's perspective of being partnership. >>Yeah, so as Danny mentioned, it's really multifaceted, um it really starts with a hybrid scenario, you know, there's still a lot of customers that are on their journey into the cloud and protecting those on premises workloads and in some senses, even using beams capabilities to move data to help migrate into the cloud is I'd say a great color of the relationship. Um but as Danny mentioned increasingly, more and more primary applications are running in the cloud and you know, the ability to protect those and have, you know, the great features and capabilities, uh you know, that being provides, whether it be for GCB er VM where you know, capability and google cloud or things like G k e R kubernetes offering, which has mentioned, you know, we've been deep and wide in kubernetes, we really birthed it many, many years ago um and have a huge successful business in, in the managing and hosting containers, that having the capabilities to add to those. It really adds to our ecosystem. So we're super excited about the partnership, we're happy to have this great foundation to build together with them into the future. >>And Danny Wien launched, just been in february a couple of months ago, being backup for google cloud platform. Talk to us about that technology and what you're announcing at them on this year. >>Yeah, sure. So back in february we released the first version of the VM backup for G C p product in the marketplace and that's really intended to protect of course, i as infrastructure as a service workloads running on top of G C p and it's been very, very successful. It has integration with the core platform and what I mean by that is if you do a backup in G C P, you can do you can copy that back up on premises and vice versa. So it has a light integration at the data level. What we're about to release later on this summer is version two of that product that has a deep integration with the VM platform via what we call the uh team service platform, a PS themselves. And that allows a rich bidirectional uh interaction between the two products that you can do not just day one operations, but also day to operations. So you can update the software, you can harmonize schedules between on premises and in the cloud. It really allows customers to be more successful in a hybrid model where they're moving from on premises to the cloud. >>And that seems to be really critically important. As we talk about hybrid club all the time, customers are in hybrid. They're living in the hybrid cloud for many reasons, whether it's acquisition or you know, just the nature of lines of business leveraging their cloud vendor of choice. So being able to support the hybrid cloud environment for customers and ensure that that data is recoverable is table stakes these days. Does that give them an advantage over your competition Danny? >>It does. Absolutely. So customers want the hybrid cloud experience. What we find over time is they do trend towards the cloud. There's no question. So if you have the hybrid experience, if they're sending their data there, for example, a step one, step two, of course, is just to move the workload into the cloud and then step three, they really start to be able to unleash their data. If you think about what google is known for, they have incredible capabilities around machine learning and artificial intelligence and they've been doing that for a very long time. So you can imagine customers after they start putting their data there, they start putting their workloads here, they want to unlock it into leverage the insights from the data that they're storing and that's really exciting about where we're going. It's, they were early days for most customers. They're still kind of moving and transitioning into the cloud. But if you think of the capabilities that are unlocked with that massive platform in google, it just opens up the ability to address big challenges of today, like climate change and sustainability and you know, all the health care challenges that we're faced with it. It really is an exciting time to be partnered with Google >>Ryan. Let's dig into the infrastructure in the architecture from your perspective, help us unpack that and what customers are coming to you for help with. >>Yeah. So Danny mentioned, you know the prowess that google has with data and analytics and, and a, I I think we're pretty well known for that. Uh, there's a tremendous opportunity for people in the future. Um, the thing that people get just right out of the box is the access to the technology that we built to build google cloud itself. Just the scale and, and technology, it's, you know, it's, it's a, you know, just incredible. You know, it's a fact that we have eight products here at google that have a billion users and when you have, you know, most people know the search and maps and gmail and all these things. When you have that kind of infrastructure, you build a platform like google cloud platform and you know, the network as a perfect example, the network endpoints, they're actually close to your house. There's a reason our technology is so fast because you get onto the google private network, someplace really close to where you actually live. We have thousands and thousands of points of presence spread around the world and from that point forward you're riding on our internal network, you get better quality of service. Uh the other thing I like to mention is, you know, the google cloud storage, that team is built on our object storage. It's uh it's the same technology that underpins Youtube and other things that most people are familiar with and you just think about that for a minute, you can find the most obscure Youtube video and it's gonna load really fast. You know, you're not going to sit there waiting for like two minutes waiting for something to load and that same under underlying technology underpins GCS So when you're going to go and you know, go back to an old restore, you know, to do a restore, it's gonna load fast even if you're on one of the more inexpensive storage classes. So it's a really nice experience for data protection. It has this global network properties you can restore to a different region if there was ever a disaster, there's just the scale of our foundation of infrastructure and also, you know, Danny mentioned if we're super proud about the investments that google has made for sustainability, You know, our cloud runs on 100% renewable energy at the cloud at our scale. That's a lot of, that's a lot of green energy. We're happy to be one of the largest consumers of green energy out there and make continued investments in sustainability. So, you know, we think we have some of the greenest data centers in the world and it's just one more benefit that people have when they come to run on Google Cloud. >>I don't know what any of us would do without google google cloud platform or google cloud storage. I mean you just mentioned all of the enterprise things as well as the at home. I've got to find this really crazy, obscure youtube video but as demanding customers as we are, we want things asAP not the same thing. If you know, an employee can't find a file or calendar has been deleted or whatnot. Let's go in to finish our time here with some joint customer use case examples. Let's talk about backing up on prem workloads to google cloud storage using existing VM licensing Danny. Tell us about that. >>Yeah. So one of the things that we've introduced at beam is this beam, universal licensing and it's completely portable license, you can be running your workloads on premises now and on a physical system and then you can, you know, make that portable to go to a virtual system and then if you want to go to the cloud, you can send that data up to the work load up to the cloud. One of the neat things about this transition for customers from a storage perspective, we don't charge for that. If you're backing up a physical system and sending your your back up on premises, you know, we don't charge for that. If you want to move to the cloud, we don't charge for that. And so as they go through this, there's a predictability and and customers want that predictability so much um that it's a big differentiating factor for us. They don't want to be surprised by a bill. And so we just make it simple and seamless. They have a single licensing model and its future proof as they move forward on the cloud journey. They don't have to change anything. >>Tell me what you mean by future proof as a marketer. I know that term very well, but it doesn't mean different things to different people. So for means customers in the context of the expansion of partnership with google the opportunities, the choices that you're giving customers to your customers, what does future proof actually delivered to them? >>It means that they're not locked into where they are today. If you think about a customer right now that's running a workload on premises maybe because they have to um they need to be close to the data that's being generated or feeding into that application system. Maybe they're locked into that on premises model. Now they have one of two choices when their hardware gets to the end of life. They can either buy more hardware which locks them into where they are today for the next three years in the next four years Or they can say, you know what, I don't want to lock into that. I want to model the license that is portable that maybe 12 months from now, 18 months from now, I can move to the cloud and so it future proof some, it doesn't give them another reason to stay on premises. It allows them the flexibility that licensing is taken off the table because it moves with you that there's zero thought or consideration and that locks you into where you are today. And that's exciting because it unlocks the capabilities of the cloud without being handicapped if you will by what you have on premises. >>Excellent. Let's go to the second uh use case lift and shift in that portability brian. Talk to us about it from your perspective. >>Yeah, so we obviously constantly in discussions with our customers about moving more applications to the cloud and there's really two different kind of approach is the lift and shift and modernization. You know, do you want to change and run on kubernetes when you come to the cloud as you move it in? In some cases people want to do that or they're gonna obviously build a new application in the cloud. But increasingly we see a lot of customers wanting to do lift and shift, they want to move into the cloud relatively quickly. As Danny said, there's like compelling events on like refreshes and in many cases we've had a number of customers come to us and say look we're going to exit our data centers. We did a big announcement Nokia, they're gonna exit 50 data centers in the coming years around the world and just move that into the cloud. In many cases you want to lift and shift that application to do the migration with his little change as possible. And that's one of the reasons we've really invested in a lot of enterprise, more classic enterprise support type technologies. And also we're super excited to have a really wide set of partners and ecosystem like the folks here at Wien. So the customers can really preserve those technologies, preserve that operational experience that they're already familiar with on prem and use that in the cloud. It just makes it easier for them to move to the cloud faster without having to rebuild as much stuff on the way in. >>And that's critical. Let's talk about one more use case and that is native protection of workloads that run on g c p Danny. What are you enabling customers to do there? >>Well? So we actually merged the capabilities of two different things. One is we leverage the native Api is of G C p to take a snapshot and we merge that with our ability to put it in a portable data format. Now. Why is that important? Because you want to use the native capabilities of G CPU want to leverage those native snapshots. The fastest way to recover a file or the fastest way to recover of'em is from the G C p snapshot. However, if you want to take a copy of that and move it into another locale or you want to pull it back on premises for compliance reasons or put it in a long term storage format, you probably want to put it in GCS or in our portable storage format. And so we merge those two capabilities, the snapshot and back up into a single product. And in addition to that, one of the things that we do, again, I talked about predictability. We tell customers what that policy is going to cost them because if for example a customer said, well I like the idea of doing my backups in the cloud, but I want to store it on premises. We'll tell them, well if you're copying that data continually, you know what the network charges look like, What the CPU and compute charges look like, What do the storage costs looks like. So we give them the forecast of what the cost model looks like even before they do a single backup. >>That forecasting has got to be key, as you said with so much unpredicted things that we can't predict going on in this world the last year has taught us that with a massive shift, the acceleration of digital business and digital transformation, it's really critical that customers have an idea of what their costs are going to be so that they can make adjustments and be agile as they need the technology to be. Last question Bryant is for you, give us a view uh, and all the V mon attendees, what can we expect from the partnership in the next 12 >>months? You know, we're excited about the foundation of the partnership across hybrid and in cloud for both VMS and containers. I think this is the real beginning of a long standing relationship. Um, and it's really about a marriage of technology. You think about all the great data protection and orchestration, all the things that Danny mentioned married with the cloud foundation that we have at scale this tremendous network. You know, we just signed a deal with SpaceX in the last couple of days to hook their satellite network up to the google cloud network, you know, chosen again because we just have this foundational capability to push large amounts of data around the world. And that's you know, for Youtube. We signed a deal with Univision, same type of thing, just massive media uh, you know, being pushed around the world. And if you think about it that that same foundation is used for data protection. Data protection. There's a lot of data and moving large sets of data is hard. You know, we have just this incredible prowess and we're excited about the future of how our technology and beans. Technology is going to evolve over time >>theme and google a marriage of technology Guys, thank you so much for joining me, sharing what's new? The opportunities that demand google are joined me delivering to your joint customers. Lots of great step. We appreciate your time. >>Thanks lisa >>For Danielle in and Brian Schwartz. I'm Lisa Martin. You're watching the cubes coverage of Lehman 2021.

>> Narrator: From around the globe, it's theCUBE with digital coverage of IBM Think 2021, brought to you by IBM. >> Welcome back to IBM Think 2021. This is the cubes ongoing coverage, where we go out to the events, we extract the signal from the noise, of course virtually in this case, now we're going to talk about ecosystems, partnerships and the flywheel they deliver in the technology business. And with me are Jason Kelly, he's the general manager global strategic partnerships, IBM global business services and Mani Dasgupta, who's the vice president of marketing for IBM global business services. Folks it's great to see you again. I wish we were face-to-face, but this'll have to do. >> Good to see you Dave and same, I wish we were face to face, but we'll, we'll go with this. >> Soon. We're being patient. Jason, let's start with you. You, you have a partner strategy. I wonder if you could sort of summarize that and tell us more about it. >> So it's interesting that we start with the strategy because you said, we have a partner strategy Dave and I'd say that the market has dictated back to us, a partner strategy. Something that we it's not new, we didn't start it yesterday. It's something that we continue to evolve in and build even stronger. This thought of a, a partner strategy is it... Nothing's better than the thought of a partnership and people say, "Oh, well, you know you got to work together as one team and as a partner." And it sounds almost as a one to one type relationship. Our strategy is much different than that Dave and our execution is even better. And that, that execution is focused on now the requirement that the market, our clients are showing to us and our strategic partners, that one... One player, can't deliver all their needs. They can't design solution and deliver that from one place. It does take an ecosystem to the word that you called out, this thought of an ecosystem. And our strategy and execution is focused on that. And the reason why I say it evolves is because the market will continue to evolve and this thought of being able to look at a client's, let's call it a workflow, let's call it a value chain from one end to the other, wherever they start their process to wherever it ultimately hits that end user, it's going to take many players to cover that. And then we as IBM want to make sure that we are the general contractor of that capability with the ability to convene the right strategic partners, bring out the best value for that outcome, not just technology for technology's sake, but the outcome that the end client is looking for so that we bring value to our strategic partners and that end client. >> I think about when you talk about the, the value chain, you know, I'm imagining, you know the business books years ago where you see the conceptual value chain, you could certainly understand that and you could put processes together to connect them and now, you've got technology. I think of APIs. It's, it's, it really supports that everything gets accelerated and, and Mani, I wonder if you could address sort of the the go to market, how this notion of ecosystem which is so important is impacting the way in which you go to market. >> Absolutely. So modern business, you know demands a new approach to working. The ecosystem thought that Jason was just alluding to, it's a mutual benefit of all these companies working together in the market. It's a mutual halo of the brands. So as responsible, you know, for the championship of, of the IBM and the Global Business Services brand, I am very, very interested in this mutual working together. It should be a win, win, win as we say in the market. It should be a win for, our clients first and foremost, it should be a win for our partners and it should be a win for IBM, and we are working together right now on an approach to bring this go-to-market market strategy to life. >> So I wonder if we can maybe talk about, how this actually works and, and pulling some examples. You must have some favorites that we can touch on. Is that, is that fair? Can we, can we name some names? >> Sure. Names always work in debut writing. It's always in context of reality that we can talk about, as I said, this execution and not just a strategy and I'll, I'll start with probably what's right in the front of many people's minds. As we're doing this virtually because of what, because of an unfortunate pandemic. Just disastrous loss of life and things that have taken us down a path we go, whoa! (clears throat) How do we, how do we address that? Well, anytime there's a tough task IBM raises its hand first. You know, whether it was putting a person on the moon and bringing them home safely, or standing up a system behind the current social security administration, you know during the depression, you pick it. Well here we are now and why not start with that as an example because I think it calls out just what we mentioned here. First, Dave, this thought of, of an ecosystem because the first challenge, how do we create and address the biggest data puzzle of our lives which is, how do we get this vaccine created in record time? Which it was. The fastest before that was four years. This was a matter of months. So Pfizer created the first one out and then had to get it out to distribution. Behind that is a wonderful partner of ours, SAP trying to work with that. So us working with SAP, along with Pfizer in order to figure out, how to get that value chain and some would say supply chain, but I'll, I'll address that in a second, but there's many players there. And, and so we were in the middle of that with Pfizer committed to saying, how do we do that with SAP? So now you see players working together as one ecosystem. But then think about the ecosystem that that's happening where you have a federal government agency. You have Ms. State, Alocal, you have healthcare life science industry, you have consumer industry. Oh, wait a second Dave, this is getting very complicated, right? Well, this is the thought of convening in the ecosystem. And this is what I'm telling you is, is our execution and it, it has worked well and so it's, it's it's happening now and we see it still developing and being, being, you know very productive in real time. But then, I said there was a another example and that's with me, you, Mani, whomever. You pick the consumer. Ultimately we are that outcome of, of the value chain. That's why I said I don't want to just call it a supply chain because at the end is, is, is someone consuming and in this case we need a shot. And so we partnered with Salesforce, IBM and Salesforce saying, wait a minute that's not a small task. It's not just get, get the content there and put it in someone's arm. Instead there's scheduling that must be done. There's follow up, and entire case management like system. Salesforce is a master at this. So work.com team with IBM we said now, let's get that part done for the right type of UI UX capability, that user experience, user interaction interface and then also, in bringing another player in the ecosystem. One of ours, Watson health, along with our blockchain team, we brought together something called a digital health pass. So, I've just talked about two ecosystems where multiple ecosystems working together. So you think of an ecosystem of ecosystems. I call it out blockchain technology and obviously supply chain, but there's also AI, IOT. So you start to see where, look, this is truly an orchestration effort that has to happen with very well designed capability and so of course we master in design and tying that, that entire ecosystem together and convening it so that we get to the right outcome. You, me, Mani are all getting the shot, being healthy. That's a real-time example of us working with an ecosystem and teaming with key strategic partners. >> You know Mani, I, I, I mean, Jason you're right. I mean this pandemic's been horrible. I have to say, I'm really thankful it didn't happen 20 years ago because it would have been like, okay here's some big PCs and a modem and go ahead and figure it out. So, at least, the tech industry has saved the business. I mean, with, and earlier we mentioned AI, automation, data, you know, even things basic things like, security at the end point. I mean so many things and you're right. I mean, IBM in particular, other large companies, you mentioned, SAP who have taken the lead and it's really, I, I don't, I Mani I don't think the tech industry gets enough credit but I wonder if there's some of your favorite partnerships that you can talk about. >> Yeah. So I'm going to, I'm going to build on what you just said, Dave. IBM is in this unique position amongst this ecosystem. Not only the fact that we have the world's leading most innovative technologies to bring to bear, but we also have the consulting capabilities that go with it. Now to make any of these technologies work towards the solution that Jason was referring to in this digital health pass, it could be any other solution, you would need to connect these disparate systems sometimes make them work towards a common outcome to provide value to the clients. So I think our role as IBM within this ecosystem is pretty unique in that we are able to bring both of these capabilities to bear. In terms of, you know, you asked about favorites. There are, this is really a co-opetition market where everybody has products, everybody has services. The most important thing is how are we, how are we bringing them all together to serve the need or the need of the hour in this case? I would say one important thing in this, as you observe how these stories are panning out. In an ecosystem, in a partnership, it is about the value that we provide to our clients together. So it's almost like a "sell with" model from, from a go-to-market perspective. There is also a question of our products and services being delivered through our partners, right? So think about this, the span and scope or what we do here and so that's the sell through, and then of course we have our products running within our partner companies and our partner products for example, Salesforce, running within IBM. So this is a very interesting and a new way of doing business. I would say it's almost like the, the modern way of doing business with modern IT. >> Well, and you mentioned co-opetition. I mean, I look at it, you're, you're, you're part of IBM that will work with anybody 'cause you're your customer first. Whether it's AWS, Microsoft, I mean, Oracle is a, is a, is a really tough competitor but your customers are using Oracle and they're using IBM. So I mean, as a, those are some, you know good examples I think of your point about co-opetition. >> Absolutely. If you pick on any other client, I'll mention in this case, Delta. Delta was working with us on moving, being more agile and now this pandemic has impacted the airline sector particularly hard, right? With travel stopping and anything. So they are trying to get to a model which will help them scale up, scale down be more agile, be more secure be closer to their customers to try and understand how they can provide value to their customers and customers better. So we are working with Delta on moving them to cloud, on the journey to cloud. Now that public cloud could be anything. The, the beauty of this model in a hybrid cloud approach is that you're able to put them on red hat openshift, you're able to do and package the, the services into microservices kind of a model. You want to make sure all the applications are running on a... On a portable almost a platform agnostic kind of a model. This is the beauty of this ecosystem that we are discussing as the ability, to do what's right for the end customer at the end of the day. >> How about some of the like SaaS players? Like some of the more prominent ones. And we, we, we watched the ascendancy of ServiceNow and Workday, you mentioned Salesforce. How do you work with those guys? Obviously there's an AI opportunity but maybe you could add some color there. >> So I like the fact Dave that you call out the different hyperscalers, for example whether it's AWS, whether it's Microsoft, knowing that they have their own cloud instances, for example. And when you, when you mentioned, hey, had this happened a long time ago, you know you started talking about the, the heft of the technology. I started thinking of all the, the the truck loads of servers or whatever they, you know they'd have to pull up, we don't need that now because it can happen in the cloud. And you don't have to pick one cloud or the other. And so when people say hybrid cloud, that's what comes out. You start to think of what I call, I call, you know, a hybrid of hybrids because I told you before, you know these roles are changing. People aren't just buyers or suppliers. They're both. And then you start to say, what are, what are different people supplying? Well, in that ecosystem, we know there's not going to be one player. There's going to be multiple. So we partner by doing just what Mani called out as this thought of integrating in hybrid environments on hybrid platforms with hybrid clouds, multi-clouds. Maybe I want something on my premises, something somewhere else. So in giving that capability, that flexibility, we empower and this is what it's doing is that co-opetition. We empower our partners, our strategic partners. We want them to be better with us and this is just the thought of, you know, being able to actually bring more together and move faster. Which is almost counter-intuitive. You're like, wait a minute, you're adding more players but you're moving faster. Exactly. Because we have the capability to integrate those, those technologies and get that outcome that Mani mentioned. >> I would add to one Jason, you mentioned something very, very interesting. I think if you want to go just fast, you go alone. But if you want to go further, you go together. And that is the core of our point of view, in this case is that we want to go further and we want to create value that is long lasting. >> What about like, so I get the technology players and there's maybe things that you do, that others don't or vice versa so the gap fillers, et cetera. But what about, how, maybe customers do they get involved? Perhaps government agencies, maybe they be, they they be customer or an NGO as another example. Are they part of this value chain part of this ecosystem? >> Absolutely. I'll give you... I'll stick with the same example when I mentioned a digital health pass. That digital health pass, is something that we have as IBM and it's a credential. Think of it as a health credential, not a vaccine passport cause it could be used for a test for, a negative test on COVID, it could be used for antibodies. So if you have this credential it's something that we as IBM created years back and we were using it for learning. When you think of, you know getting people certifications versus a four-year diploma. How do we get people into the workforce? That was what was original. That was a Jenny Rometty thought. Let's focus on new collar workers. So we had this asset that we'd already created and then said wait, here's a place for it to work with, with health, with validation verification on someone's option, it's optional. They choose it. Hey, I want to do it this way. Well, the state of New York said that they want it to do it that way and they said, listen we are going to have a digital health pass for all of our, all of our New York citizens and we want to make sure that it's equitable. It could be printed or on a screen and we want it to be designed in this way and we want it to work on this platform and we want to be able to, to work with these strategic partners, like Salesforce and SAP, Alocal. I mean, I can just keep going. And we said, "Okay, let's do this." And this is this thought of collaboration and doing it by design. So we haven't lost that Dave. This only brings it to the forefront just as you said. Yes, that is what we want. We want to make sure that in this ecosystem, we have a way to ensure that we are bringing together, convening not just point products or different service providers but taking them together and getting the best outcomes so that that end user can have it configured in the way that they, they want it. >> Guys, we've got to leave it there but it's clear you're helping your customers and your partners on this, this digital transformation journey that we already, we all talk about. You get this massive portfolio of capabilities, deep, deep expertise. I love the hybrid cloud and AI focus. Jason and Mani, really appreciate you coming back in the cubes. Great to see you both. >> Thank you so much, Dave. Fantastic. >> Thank you Dave. Great to be with you. >> All right, and thank you for watching everybody. Dave Vellante, for the cube and in continuous coverage of IBM Think 2021, the virtual edition. Keep it right there. (poignant music) (bright uplifting music)

>>From around the globe. It's the Cube with digital coverage of IBM think 2021 brought to you by >>IBM. Welcome back to IBM Think 2021. This is the cubes ongoing coverage where we go out to the events, we extract the signal from the noise of course, virtually in this case now we're going to talk about ecosystems, partnerships in the flywheel, they deliver in the technology business and with me or Jason kelly, general manager, global strategic partnerships, IBM global business services and Mani Das Gupta, who is the vice president of marketing for IBM Global Business services folks. It's great to see you again in which we're face to face. But this will have to do >>good to see you Dave and uh same, I wish we were face to face but uh we'll we'll go with this >>soon. We're being patient, Jason. Let's start with you. You have a partner strategy. I wonder if you could sort of summarize that and tell us more about it. >>So it's interesting that we start with the strategy because you said we have a partner strategy dave and I'd say that the market has dictated back to us a partner strategy something that we it's not new and we didn't start it yesterday. It's something that we continue to evolve and build even stronger. This thought of a partner strategy is it nothing is better than the thought of a partner ship. And people say oh well you know you got to work together as one team and as a partner And it sounds almost as a 1-1 type relationship. Our strategies is much different than that. David our execution is even better and that that execution is focused on now. The requirement that the market our clients are showing to us and our strategic partners that one player can't deliver all their needs, they can't Design solution and deliver that from one place. It does take an ecosystem to the word that you called out. This thought of an ecosystem and our strategy and execution is focused on that. And the reason why I say it evolves is because the market will continue to evolve and this thought of being able to look at a client's let's call it a a workflow, let's call it a value chain from one end to the other, wherever they start their process to wherever it ultimately hits that end user. It's going to take many players to cover that. And then we, as IBM want to make sure that we are the general contractor of that capability with the ability to convene the right strategic partners, bring out the best value for that outcome, not just technology for technology's sake, but the outcome that the incline is looking for so that we bring value to our strategic partners and that in client. >>I think about when you talk about the value chain, you know, I'm imagining, you know, the business books years ago you see the conceptual value chain, you can certainly understand that you can put processes together to connect them and now you've got technology, I think of a P. I. S. It's it's really supports that everything gets accelerated and and uh money. I wonder if you could address some of the the go to market how this notion of of ecosystem which is so important, is impacting the way in which you go to market. >>Absolutely. So modern business, you know, demands a new approach to working the ecosystem. Thought that Jason was just alluding to, it's a mutual benefit of all these companies working together in the market, it's a mutual halo of the brands, so as responsible for the championship of the IBM and the global business services brand. I am very, very interested in this mutual working together. It should be a win win win, as we say in the market, it should be a win for our clients, first and foremost, it should be a win for our partners and it should be a win for IBM and we are working together right now on an approach to bring this, go to market strategy to life. >>So I wonder if we could maybe talk about how this actually works and and pull in some examples, uh you must have some favorites that that we can touch on. Uh is that, is that fair? Can we, can we name some names, >>sure names, always working debut, right. And it's always in context of reality that we can talk about, as I said, this execution and not just a strategy. And I'll start with probably what's right in the front of many people's minds as we're doing this virtually because of what because of an unfortunate pandemic, um, this disastrous loss of life and things that have taken us down a path. We go well, how do we, how do we address that? Well, any time there's a tough task, IBM raises its hand first. You know, whether it was putting a person on the moon and bringing them home safely or standing up a system behind the current Social Security Administration, you know, during the Depression, you pick it well here we are now. And why not start with that as an example? Because I think it calls out just what we mentioned here first day, this thought of a, of an ecosystem because the first challenge, how do we create uh and address the biggest data puzzle of our lives, which is how do we get this vaccine created in record time, which it was the fastest before that was four years. This was a matter of months. Visor created the first one out and then had to get it out to distribution. Behind. That is a wonderful partner of R. S. A. P. Trying to work with that. So us working with S. A. P. Along with Pfizer in order to figure out how to get that value chain. And some would say supply chain, but I'll address that in a second. But there's many players there. And so we were in the middle of that with fires are committed to saying, how do we do that with S. A. P. So now you see players working together as one ecosystem. But then think about the ecosystem that that's happening where you have a federal government agency, a state, a local, you have healthcare, life science industry, you have consumer industry. Oh wait a second day. This is getting very complicated, Right? Well, this is the thought of convening an ecosystem and this is what I'm telling you is our execution and it has worked well. And so it's it's it's happening now. We still it's we see it's still developing and being, being, you know, very productive in real time. But then I said there was another example and that's with me, you mani whomever you pick the consumer. Ultimately we are that outcome of of the value chain. That's why I said, I don't want to just call it a supply chain because at the end is a someone consuming and in this case we need a shot. And so we partnered with Salesforce, IBM and Salesforce saying, wait a minute, that's not a small task. It's not just get the content there and put it in someone's arm instead they're scheduling that must be done. There's follow up an entire case management like system sells force is a master at this, so work dot com team with IBM, we sit now let's get that part done for the right type of UI UX capability that the user experience, user interaction interface and then also in bringing another player in the ecosystem, one of ours Watson health along with our block changing, we brought together something called a Digital Health pass. So I've just talked about two ecosystems work multiple ecosystems working together. So you think of an ecosystem of ecosystems. I called out Blockchain technology and obviously supply chain but there's also a I I O T. So you start to see where look this is truly an orchestration effort. It has to happen with very well designed capability and so of course we master and design and tying that that entire ecosystem together and convening it so that we get to the right outcome you me money all getting into shot being healthy. That's a real time example of us working with an ecosystem and teeming with key strategic partners, >>you know, money, I mean Jason you're right. I mean pandemics been horrible, I have to say. I'm really thankful it didn't happen 20 years ago because it would have been like okay here's some big pcs and a modem and go ahead and figure it out. So I mean the tech industry has saved business. I mean with not only we mentioned ai automation data, uh even things basic things like security at the end point. I mean so many things and you're right, I mean IBM in particular, other large companies you mentioned ASAP you have taken the lead and it's really I don't money, I don't think the tech industry gets enough credit, but I wonder if there's some of your favorite, you know, partnerships that you can talk about. >>Yeah, so I'm gonna I'm gonna build on what you just said. Dave IBM is in this unique position amongst this ecosystem. Not only the fact that we have the world leading most innovative technologies to bring to bear, but we also have the consulting capabilities that go with it now to make any of these technologies work towards the solution that Jason was referring to in this digital health pass, it could be any other solution you would need to connect these disparate systems, sometimes make them work towards a common outcome to provide value to the client. So I think our role as IBM within this ecosystem is pretty unique in that we are able to bring both of these capabilities to bear. In terms of you know, you asked about favorite there are this is really a coop petition market where everybody has products, everybody has service is the most important thing is how how are we bringing them all together to serve the need or the need of the hour in this case, I would say one important thing in this. As you observe how these stories are panning out in an ecosystem in in part in a partnership, it is about the value that we provide to our clients together. So it's almost like a cell with model from from a go to market perspective, there is also a question of our products and services being delivered through our partners. Right? So think about the span and scope of what we do here. And so that's the sell through. And then of course we have our products running within our partner companies and our partner products, for example. Salesforce running within IBM. So this is a very interesting and a new way of doing business. I would say it's almost like the modern way of doing business with modernity. >>Well. And you mentioned cooperation. I mean you're you're part of IBM that will work with anybody because your customer first, whether it's a W. S. Microsoft oracle is a is a is a really tough competitor. But your customers are using oracle and they're using IBM. So I mean as a those are some good examples. I think of your point about cooper Titian. >>Absolutely. If you pick on any other client, I'll mention in this case. Delta, Delta was working with us on moving, being more agile. Now this pandemic has impacted the airline sector particularly hard, right With travel stopping and anything. So they are trying to get to a model which will help them scale up, scale down, be more agile will be more secure, be closer to their customers, try and understand how they can provide value to their customers and customers better. So we are working with Delta on moving them to cloud on the journey to cloud. Now that public cloud could be anything. The beauty of this model and a hybrid cloud approach is that you are able to put them on red hat open shift, you're able to do and package the services into a microservices kind of a model. You want to make sure all the applications are running on a portable, almost platform. Agnostic kind of a model. This is the beauty of this ecosystem that we are discussing is the ability to do what's right for the end customer at the end of the day, >>how about some of the like sass players, like some of the more prominent ones and we watched the ascendancy of service now and and, and work day, you mentioned Salesforce. How do you work with those guys? Obviously there's an Ai opportunity, but maybe you could add some, you know, color there. >>So I like the fact that you call out the different hyper scholars for example, uh whether it's a W. S, whether it's Microsoft, knowing that they have their own cloud instances, for example. And when you, when you mentioned, he had this happened a long time ago, you know, you start talking about the heft of the technology, I started thinking of all the truckloads of servers or whatever they have to pull up. We don't need that now because it can happen in the cloud and you don't have to pick one cloud or the other. And so when people say hybrid cloud, that's what comes out, you start to think of what I I call, you know, a hybrid of hybrids because I told you before, you know, these roles are changing. People aren't just buyers or suppliers, they're both. And then you start to say what we're different people supplying well in that ecosystem, we know there's not gonna be one player, there's gonna be multiple. So we partner by doing just what monty called out is this thought of integrating in hybrid environments on hybrid platforms with hybrid clouds, Multi clouds, maybe I want something on my premises, something somewhere else. So in giving that capability that flexibility we empower and this is what's doing that cooperation, we empower our partners are strategic partners, we want them to be better with us. And this is this thought of being able to actually bring more together and move faster which is almost counterintuitive. You're like wait a minute you're adding more players but you're moving faster. Exactly because we have the capability to integrate those those technologies and get that outcome that monty mentioned, >>I would add to this one. Jason you mentioned something very very interesting. I think if you want to go just fast you go alone but if you want to go further, you go together. And that is the core of our point of view in this case is that we want to go further and we want to create value that is long lasting. >>What about like so I get the technology players and there may be things that you do that others don't or vice versa. So the gap fillers etcetera. But what about how to maybe customers that they get involved? Perhaps government agencies, may they be they be customer or an N. G. O. As another example, Are they part of this value chain? Part of this ecosystem? >>Absolutely. I'll give you I'll stick with the same example when I mentioned a digital health past that Digital Health Pass is something that we have as IBM and it's a credential Think of it as a health credential not a vaccine passport because it could be used for a test for a negative test on Covid, it could be used for antibiotics. So if you have this credential, it's something that we, as IBM created years back and we were using it for learning. When you think of getting people uh certifications versus a four year diploma, how do we get people into the workforce? That was what was original. That was a jenny Rometty thought, let's focus on new collar workers. So we had this asset that we'd already created and then it's wait, there's a place for it to work with, with health, with validation verification on someone's option, it's optional. They choose it. Hey, I want to do it this way. Well, the state of new york said that they wanted to do it that way and they said, listen, we are going to have a digital health pass for all of our, all of our new york citizens and we want to make sure that it's equitable, it could be printed or on a screen and we want it to be designed in this way and we wanted to work on this platform and we want to be able to, to work with the strategic Partners, a Salesforce and ASAP and work. I mean, I can just keep and we said okay let's do this. And this is the start of collaboration and doing it by design. So we haven't lost that day but this only brings it to the forefront just as you said, yes, that is what we want. We want to make sure that in this ecosystem we have a way to ensure that we are bringing together convening not just point products or different service providers but taking them together and getting the best outcome so that that end user can have it configured in the way that they want it >>guys, we got to leave it there but it's clear you're helping your customers and your partners on this this digital transformation journey that we already we all talk about. You get this massive portfolio of capabilities, deep, deep expertise, I love the hybrid cloud and AI Focus, Jason and money really appreciate you coming back in the cubes. Great to see you both. >>Thank you so much. Dave Fantastic. All >>Right. And thank you for watching everybody's day Vigilante for the Cuban. Our continuous coverage of IBM, think 2021, the virtual edition. Keep it right there. Yeah. Mhm. Mhm. >>Mhm.

>>from around the globe. It's the Cube with digital coverage of AWS Public Sector online brought to you by Amazon Web services. Oven Welcome back to the cubes. Virtual coverage of Amazon Web services. Eight. Of his public sector summit online. We couldn't be there in person, but we're doing remote interviews. I'm John Curry. Your host of the Cube got a great segment from Asia Pacific on the other side of the world from California about social impact, transforming, teaching and learning with cloud technology. Got three great guests. You go. Richard is the CEO and co founder of Guys Tech and Jean Te'o, CEO and founder of Solve Education Founders and CEOs of startups is great. This is squad was the AIPAC regional head. Education, health care, not for profit and research. Ray Ws, he head start big program Vincent. Thanks for coming on, Janine. And you go Thank you for joining. >>Thanks for having us, John. >>We're not there in person. We're doing remote interviews. I'm really glad to have this topic because now more than ever, social change is happening. Um, this next generation eyes building software and applications to solve big problems. And it's not like yesterday's problems there. Today's problems and learning and mentoring and starting companies are all happening virtually digitally and also in person. So the world's changing. So, um, I gotta ask you, Vincent, we'll start with you and Amazon. Honestly, big started builder culture. You got two great founders here. CEO is doing some great stuff. Tell us a little bit what's going on. A pack, >>A lot of >>activity. I mean, reinvent and some it's out. There are really popular. Give us an update on what's happening. >>Thank you. Thank you for the question, John. I think it's extremely exciting, especially in today's context, that we are seeing so much activities, especially in the education technology sector. One of the challenges that we saw from our education technology customers is that they are always looking for help and support in many off the innovation that they're trying to develop the second area off observation that we had waas, that they are always alone with very limited resources, and they usually do not know where to look for in terms, off support and in terms off who they can reach out to. From a community standpoint, that is actually how we started and developed this program called A W s. At START. It is a program specifically for education technology companies that are targeting delivering innovative education solutions for the education sector. And we bring specific benefits to these education technology companies when they join the program. Aws ed start. Yeah, three specific areas. First one is that we support them with technical support, which is really, really key trying to help them navigate in the various ranges off A W S services that allows them to develop innovative services. The second area is leaking them and building a community off like minded education technology founders and linking them also to investors and VCs and lastly, off course, in supporting innovation. We support them with a bit off AWS cop credits promotional credits for them so that they can go on experiment and develop innovations for their customers. >>That's great stuff. And I want to get into that program a little further because I think that's a great example of kind of benefits AWS provides actually free credits or no one is gonna turn away free credits. We'll take the free credits all the time all day long, but really it's about the innovation. Um, Jean, I want to get your thoughts. How would solve education? Born? What problems were you solving? What made you start this company and tell us your story? >>Thank you so much for the question. So, actually, my co founder was invited to speak at an African innovation forum a couple of years back on the topic that he was sharing with. How can Africa skip over the industrialization face and go direct to the knowledge economy? Onda, the discussion went towards in orderto have access to the knowledge economy, unique knowledge. And how do you get knowledge Well through education. So that's when everybody in the conference was a bit stuck right on the advice waas. In order to scale first, we need to figure out a way to not well, you know, engaging the government and schools and teachers, but not depend on them for the successful education initiated. So and that's was what pain walk away from the conference. And when we met in in Jakarta, we started talking about that also. So while I'm Singaporean, I worked in many developing countries on the problem that we're trying to solve this. It might be shocking to you, but UNESCO recently published over 600 million Children and you are not learning on. That is a big number globally right on out of all the SDG per se from U N. Education. And perhaps I'm biased because I'm a computer engineer. But I see that education is the only one that can be solved by transforming bites. But since the other stg is like, you know, poverty or hunger, right, actually require big amount of logistic coordination and so on. So we saw a very, um, interesting trend with mobile phones, particularly smartphones, becoming more and more ubiquitous. And with that, we saw a very, uh, interesting. Fortunately for us to disseminate education through about technology. So we in self education elevate people out of poverty, true, providing education and employment opportunities live urging on tech. And we our vision is to enable people to empower themselves. And what we do is that we do an open platform that provides everyone effected education. >>You could How about your company? What problem you're you saw And how did it all get started? Tell us your vision. >>Thanks, John. Well, look, it all started. We have a joke. One of the co founder, Matthew, had a has a child with severe learning disorder and dyslexia, and he made a joke one day about having another one of them that would support those those kids on Duh. I took the joke seriously, So we're starting sitting down and, you know, trying to figure out how we could make this happen. Um, so it turns out that the dyslexia is the most common learning disorder in the world, with an estimated 10 to 20% off the worldwide population with the disorder between context between 750 million, up to 1.5 billion individual. With that learning disorder on DSO, where we where we sort of try and tackle. The problem is that we've identified that there's two key things for Children with dyslexia. The first one is that knowing that it is dislikes. Yeah, many being assessed. And the second is so what? What do we do about it? And so given or expertise in data science and and I, we clearly saw, unfortunately off, sort of building something that could assess individual Children and adults with dyslexia. The big problem with the assessment is that it's very expensive. We've met parents in the U. S. Specifically who paid up to 6000 U. S. Dollars for for diagnosis within educational psychologist. On the other side, we have parents who wait 12 months before having a spot. Eso What we so clearly is that the observable symptom of dyslexia are reading and everyone has a smartphone and you're smart. Smartphone is actually really good to record your voice. Eso We started collecting order recording from Children and adults who have been diagnosed with dyslexia, and we then trying a model to recognize the likelihood of this lecture by analyzing audio recording. So in theory, it's like diagnosed dyslexic, helping other undiagnosed, dyslexic being being diagnosed. So we have now an algorithm that can take about 10 minutes, which require no priors. Training cost $20. Andi, anyone can use it. Thio assess someone's likelihood off dyslexia. >>You know, this is the kind of thing that really changes the game because you also have learning progressions that air nonlinear and different. You've got YouTube. You got videos, you have knowledge bases, you've got community. Vincent mentioned that Johnny and you mentioned, you know making the bits driver and changing technology. So Jeannine and Hugo, please take a minute to explain, Okay? You got the idea. You're kicking the tires. You're putting it together. Now you gotta actually start writing code >>for us. We know education technology is not you. Right? Um, education games about you. But before we even started, we look at what's available, and we quickly realize that the digital divide is very real. Most technology out there first are not designed for really low and devices and also not designed for people who do not have Internet at hope so way. So with just that assessment, we quickly realized we need toe do something about on board, but something that that that problem is one eyes just one part of the whole puzzle. There's two other very important things. One is advocacy. Can we prove that we can teach through mobile devices, And then the second thing is motivation it again. It's also really obvious, but and people might think that, you know, uh, marginalized communities are super motivated to learn. Well, I wouldn't say that they are not motivated, but just like all of us behavioral changes really hard right. I would love to work out every day, but, you know, I don't really get identity do that. So how do we, um, use technology to and, um, you know, to induce that behavioral change so that date, so that we can help support the motivation to learn. So those are the different things that we >>welcome? >>Yeah. And then the motivated community even more impactful because then once the flywheel gets going and it's powerful, Hugo, your reaction to you know, you got the idea you got, You got the vision you're starting to put. Take one step in front of the other. You got a W s. Take us through the progression, understand the startup. >>Yeah, sure. I mean, what Jane said is very likely Thio what we're trying to do. But for us, there's there's free key things that in order for us to be successful and help as much people as we can, that is free things. The first one is reliability. The second one is accessibility, and the other one is affordability. Eso the reliability means that we have been doing a lot of work in the scientific approach as to how we're going to make this work. And so we have. We have a couple of scientific publications on Do we have to collect data and, you know, sort of published this into I conferences and things like that. So make sure that we have scientific evidence behind us that that support us. And so what that means that we had Thio have a large amount of data >>on and >>put this to work right on the other side. The accessibility and affordability means that, Julian said. You know it needs to be on the cloud because if it's on the cloud, it's accessible for anyone with any device with an Internet connection, which is, you know, covering most of the globe, it's it's a good start on DSO the clock. The cloud obviously allow us to deliver the same experience in the same value to clients and and parent and teacher and allied health professionals around the world. Andi. That's why you know, it's it's been amazing to to be able to use the technology on the AI side as well. Obviously there is ah lot of benefit off being able to leverage the computational power off off the cloud to to make better, argue with them and better training. >>We're gonna come back to both of you on the I question. I think that's super important. Benson. I want to come back to you, though, because in Asia Pacific and that side of the world, um, you still have the old guard, the incumbents around education and learning. But there is great penetration with mobile and broadband. You have great trends as a tailwind for Amazon and these kinds of opportunity with Head Start. What trends are you seeing that are now favoring you? Because with co vid, you know the world is almost kind of like been a line in the sand is before covert and after co vid. There's more demand for learning and education and community now than ever before, not just for education, the geopolitical landscape, everything around the younger generation. There's, um, or channels more data, the more engagement. How >>are you >>looking at this? What's your vision of these trends? Can you share your thoughts on how that's impacting learning and teaching? >>So there are three things that I want to quickly touch on number one. I think government are beginning to recognize that they really need to change the way they approach solving social and economic problems. The pandemic has certainly calls into question that if you do not have a digital strategy, you can't You can find a better time, uh, to now develop and not just developed a digital strategy, but actually to put it in place. And so government are shifting very, very quickly into the cloud and adopting digital strategy and use digital strategy to address some of the key problems that they are facing. And they have to solve them in a very short period of time. Right? We will talk about speed, three agility off the cloud. That's why the cloud is so powerful for government to adult. The second thing is that we saw a lot of schools closed down across the world. UNESCO reported what 1.5 billion students out of schools. So how then do you continue teaching and learning when you don't have physical classroom open? And that's where education, technology companies and, you know, heroes like Janine's Company and others there's so many of them around our ableto come forward and offer their services and help schools go online run classrooms online continue to allow teaching and learning, you know, online and and this has really benefited the overall education system. The third thing that is happening is that I think tertiary education and maybe even catch off education model will have to change. And they recognize that, you know, again, it goes back to the digital strategy that they got to have a clear digital strategy. And the education technology companies like, what? Who we have here today, just the great partners that the education system need to look at to help them solve some of these problems and get toe addressing giving a solution very, very quickly. >>Well, I know you're being kind of polite to the old guard, but I'm not that polite. I'll just say it. There's some old technology out there and Jenny and you go, You're young enough not to know what I t means because you're born in the cloud. So that's good for you. I remember what I t is like. In fact, there's a There's a joke here in the United States that with everyone at home, the teachers have turned into the I T department, meaning they're helping the parents and the kids figure out how to go on mute and how toe configure a network adds just translation. If they're routers, don't work real problems. I mean, this was technology. Schools were operating with low tech zooms out there. You've got video conferencing, you've got all kinds of things. But now there's all that support that's involved. And so what's happening is it's highlighting the real problems of the institutional technology. So, Vincent, I'll start with you. Um, this is a big problem. So cloud solves that one. You guys have pretty much helped. I t do things that they don't want to do any more by automation. This >>is an >>opportunity not necessary. There's a problem today, but it's an opportunity tomorrow. You just quickly talk about how you see the cloud helping all this manual training and learning new tools. >>We are all now living in a cloud empowered economy. Whether we like it or not, we are touching and using services. There are powered by the cloud, and a lot of them are powered by the AWS cloud. But we don't know about it. A lot of people just don't know, right Whether you are watching Netflix, um Well, in the old days you're buying tickets and and booking hotels on Expedia or now you're actually playing games on epic entertainment, you know, playing fortnight and all those kind of games you're already using and a consumer off the cloud. And so one of the big ideas that we have is we really want to educate and create awareness off club computing for every single person. If it can be used for innovation and to bring about benefits to society, that is a common knowledge that everyone needs to happen. So the first big idea is want to make sure that everyone actually is educated on club literacy? The second thing is, for those who have not embarked on a clear cloud strategy, this is the time. Don't wait for for another pandemic toe happen because you wanna be ready. You want to be prepared for the unknown, which is what a lot of people are faced with, and you want to get ahead of the curve and so education training yourself, getting some learning done, and that's really very, very important as the next step to prepare yourself toe face the uncertainty and having programs like AWS EC start actually helps toe empower and catalyzed innovation in the education industry that our two founders have actually demonstrated. So back to you Join. >>Congratulations on the head. Start. We'll get into that real quickly. Uh, head start. But let's first get the born in the cloud generation, Janine. And you go, You guys were competing. You gotta get your APS out there. You gotta get your solutions. You're born in the cloud. You have to go compete with the existing solutions. How >>do you >>view that? What's your strategy? What's your mindset? Janine will start with you. >>So for us, way are very aware that we're solving a problem that has never been solved, right? If not, we wouldn't have so many people who are not learning. So So? So this is a very big problem. And being able to liberate on cloud technology means that we're able to just focus on what we do best. Right? How do we make sure that learning is sufficient and learning is, um, effective? And how do we keep people motivated and all those sorts of great things, um, leveraging on game mechanics, social network and incentives. And then while we do that on the outside way, can just put almost out solved everything to AWS cloud technology to help us not worry about that. And you were absolutely right. The pandemic actually woke up a lot of people and hands organizations like myself. We start to get queries from governments on brother, even big NGOs on, you know, because before cove it, we had to really do our best to convince them until our troops are dry and way, appreciate this opportunity and and also we want to help people realized that in order to buy, adopting either blended approach are a adopting technology means that you can do mass customization off learning as well. And that's what could what we could do to really push learning to the next level. So and there are a few other creative things that we've done with governments, for example, with the government off East Java on top of just using the education platform as it is andare education platform, which is education game Donald Civilization. Um, they have added in a module that teaches Cove it because, you know, there's health care system is really under a lot of strain there, right and adding this component in and the most popular um mitigate in that component is this This'll game called hopes or not? And it teaches people to identify what's fake news and what's real news. And that really went very popular and very well in that region off 25 million people. So tech became not only just boring school subjects, but it can be used to teach many different things. And following that project, we are working with the federal government off Indonesia to talk about anti something and even a very difficult topic, like sex education as well. >>Yeah, and the learning is nonlinear, horizontally scalable, its network graft so you can learn share about news. And this is contextual data is not just learning. It's everything is not like, you know, linear learning. It's a whole nother ballgame, Hugo. Um, your competitive strategy. You're out there now. You got the covert world. How are you competing? How is Amazon helping you? >>Absolutely. John, look, this is an interesting one, because the current competitors that we have, uh, educational psychologist, they're not a tech, So I wouldn't say that we're competing against a competitive per se. I would say that we're competing against the old way of doing things. The challenge for us is to, um, empower people to be comfortable. We've having a machine, you know, analyzing your kids or your recording and telling you if it's likely to be dislikes. Yeah, and in this concept, obviously, is very new. You know, we can see this in other industry with, you know, you have the app that stand Ford created to diagnose skin cancer by taking a photo of your skin. It's being done in different industry. Eso The biggest challenge for us is really about the old way of doing things. What's been really interesting for us is that, you know, education is lifelong, you know, you have a big part in school, but when you're an adult, you learn on Did you know we've been doing some very interesting work with the Justice Department where, you know, we look at inmate and you know, often when people go to jail, they have, you know, some literacy difficulty, and so we've been doing some very interesting working in this field. We're also doing some very interesting work with HR and company who want to understand their staff and put management in place so that every single person in the company are empowered to do their job and and and, you know, achieve success. So, you know, we're not competing against attack. And often when we talk to other ethnic company, we come before you know, we don't provide a learning solution. We provide a assessment solution on e assessment solution. So, really, John, what we're competing against is an old way of doing things. >>And that's exactly why clouds so successful. You change the economics, you're actually a net new benefit. And I think the cloud gives you speed and you're only challenges getting the word out because the economics air just game changing. Right, So that's how Amazon does so well, um, by the way, you could take all our recordings from the Cube, interviews all my interviews and let me know how ideo Okay, so, um, got all the got all the voice recordings from my interview. I'm sure the test will come back challenging. So take a look at that e. I wanna come back to you. But I wanna ask the two founders real quick for the folks watching. Okay on Dhere about Amazon. They know the history. They know the startups that started on Amazon that became unicorns that went public. I mean, just a long list of successes born in the cloud You get big pay when you're successful. Love that business model. But for the folks watching that were in the virtual garages, air in their houses, innovating and building out new ideas. What does Ed start mean for them? How does it work? Would you would recommend it on what are some of the learnings that you have from work with Head Start? >>But our relationship X s start is almost not like client supplier relationship. It's almost like business partners. So they not only help us with protect their providing the technology, but on top of that, they have their system architect to work with my tech team. And they have, you know, open technical hours for us to interact. And on top of that, they do many other things, like building a community where, you know, people like me and Google can meet and also other opportunities, like getting out the word out there. Right. As you know, all of their, uh, startups run on a very thin budget. So how do we not pour millions of dollars into getting out without there is another big benefit as well. So, um definitely very much recommend that start. And I think another big thing is this, right? Uh, what we know now that we have covert and we have demand coming from all over the place, including, like, even a lot of interest, Ally from the government off Gambia, you know? So how do we quickly deploy our technology right there? Or how do we deploy our technology from the the people who are demanding our solution in Nigeria? Right. With technology that is almost frameless. >>Yeah. The great enabling technology ecosystem to support you. And they got the region's too. So the region's do help. I love we call them Cube Region because we're on Amazon. We have our cloud, Hugo, um, and start your observations, experience and learnings from working with aws. >>Absolutely. Look, this is a lot to say, so I'll try and making sure for anyone, but but also for us on me personally, also as an individual and as a founder, it's really been a 365 sort of support. So like Johnny mentioned, there's the community where you can connect with existing entrepreneur you can connect with expert in different industry. You can ask technical expert and and have ah, you know office our every week. Like you said Jenny, with your tech team talking to cloud architect just to unlock any problem that you may have on day and you know, on the business side I would add something which for us has been really useful is the fact that when we when we've approached government being able to say that we have the support off AWS and that we work with them to establish data integrity, making sure everything is properly secured and all that sort of thing has been really helpful in terms off, moving forward with discussion with potential plant and and government as well. So there's also the business aspect side of things where when people see you, there's a perceived value that you know, your your entourage is smart people and and people who are capable of doing great things. So that's been also really >>helpful, you know, that's a great point. The APP SEC review process, as you do deals is a lot easier. When here on AWS. Vincent were a little bit over time with a great, great great panel here. Close us out. Share with us. What's next for you guys? You got a great startup ecosystem. You're doing some great work out there and education as well. Healthcare. Um, how's your world going on? Take a minute, Thio. Explain what's going on in your world, >>John, I'm part of the public sector Team Worldwide in AWS. We have very clear mission statements on by the first is you know, we want to bring about destructive innovation and the AWS Cloud is really the platform where so many off our techs, whether it's a text, healthtech golf text, all those who are developing solutions to help our governments and our education institutions or health care institutions to really be better at what they do, we want to bring about those disruptive innovations to the market as fast as possible. It's just an honor on a privilege for us to be working. And why is that important? It's because it's linked to our second mission, which is to really make the world a better place to really deliver. Heck, the kind of work that Hugo and Janina doing. You know, we cannot do it by ourselves. We need specialists and really people with brilliant ideas and think big vision to be able to carry out what they are doing. And so we're just honored and privileged to be part off their work And in delivering this impact to society, >>the expansion of AWS out in your area has been phenomenal growth. I've been saying to Teresa Carlson, Andy Jassy in the folks that aws for many, many years, that when you move fast with innovation, the public sector and the private partnerships come together. You're starting to see that blending. And you've got some great founders here, uh, making a social impact, transforming, teaching and learning. So congratulations, Janine and Hugo. Thank you for sharing your story on the Cube. Thanks for joining. >>Thank you. Thank >>you, John. >>I'm John Furry with the Cube. Virtual were remote. We're not in person this year because of the pandemic. You're watching a divest Public sector online summit. Thank you for watching

>>Yeah. Welcome to Docker. >>We were just, I mean, were completely blown away. There's nearly 70,000 people across the globe but have registered for Docker >>Con today Q 3 65 >>Jenny has put together an amazing set of all these speakers all day long in the sessions. And then you have captains on deck, which is essentially the YouTube live. Hang out where we just talk shop. >>My name is Peter McKee. I'm on the developer relations team here. Docker. Welcome to delivering desktop APS with Docker Containers, a digital conference platform with multiple tracks. So this is the >>point where every parent >>has to cross that line and say, Hey, do I really need >>to sit down and teach my >>daughter about Len Eggs and Docker and Cooper >>Nettie, with the global reach of the queue? >>Hardly sleep Last night I was >>up five. This morning. I've >>been waiting for this interview >>slot for most >>of the day. Okay, what is the >>name of that will know? What >>is the name of this? Well, that's right. That's got to go. The interaction was tremendous. Tremendous to 3 65 in this new world is how do we bring some of those things that make a great in person event to the virtual Cube. 3 65 Offering remote digital social community engagement from the Cube. The leader in high tech coverage. Yeah.

>> Narrator: From around the globe, it's theCUBE with digital coverage of Docker Con Live 2020, brought to you by Docker and its ecosystem partners. >> Okay, welcome back to the DockerCon studio headquarters and your hosts, Jenny Burcio and myself John Furrier. @Furrier on Twitter if you want to tweet me anything and @DockerCon as well share what you're thinking. Great keynote there from Scott CEO, Jenny, demo, DockerCon jobs, some highlights there from Scott. Yeah, lovely intro, sorry about to do the keynote. The little green room comes on makes it human. We're all trying to meet >> Its certainly the reality of what we are all dealing with right now. I had to ask my kids to leave though or they would crash the whole stream. But yes, we have you know, we have a great community, large community gathered here today and we do want to take the opportunity for those that are looking for jobs or hiring to share with the #DockerCon jobs. In addition, we want to support direct health care workers. And Brett Fisher and the captains will be running all day charity stream on the captain's channel. Go there and you'll get the link to donate to directRelief.org, which is a California based nonprofit delivering aid and supporting health care workers globally with response to the COVID-19 crisis. >> Okay, if you're jumping into the stream, I'm John Furrier with Jenny, we'll be your hosts all day today, throughout Docker con, it's a packed house of great content, you have a mainstream, theCUBE, which is the mainstream that will be promoting a lot of cube interviews, but check out the 40 plus sessions underneath in the interactive calendar on Dockercon.com site. Check it out, they're going to be live on a clock. So if you want to participate in real time in the chat, jump into your session on the track of your choice and participate with the folks in their chatting. If you miss it, it's going to go right on demand right after sort of all content will be immediately be available. So make sure you check it out. Docker selfie is a hashtag take a selfie, share it. Docker, #Docker jobs. If you're looking for a job or have openings, please share with the community and of course, give us feedback on what you can do. We got James governor of the keynote coming up next. He's with red monk, not afraid to share his opinion on open source on what companies should be doing. And also the evolution of this Cambrian explosion of apps that are going to be coming as we come out of this post pandemic world. A lot of people are thinking about this the crisis and following through so you know, stay with us, for more and more coverage, Jenny favorite sessions on your mind for people to pay attention to that they should they should look >> First I'm going to address a few things that continue to come up in the chat. Sessions are recorded especially breakout sessions after they play live and the speakers in chat with you. Those go on demand they are recorded, you will be able to access them. Also, if the screen is too small, there is the button to expand full screen and different quality levels for the video that you can choose on your end. All the breakout sessions also have closed captioning. So please, if you would like to read along, turn that on, so you can stay with the sessions. We have some great sessions kicking off right at 10:00 a.m. Getting started with Docker. We have a full track really in the how to enhance on that you should check out devs in action, hear what other people are doing. And then of course, our sponsors are delivering great content to you all day long. >> Tons of content, it's all available, they'll always be up always on a large scale. Thanks for watching. Now we got James Governor, the keynote. He's with red McDonald's firm, he's been tracking open source for many generations. He's been doing amazing work, watch his great keynote. I'm going to be interviewing him live right after so stay with us and enjoy the rest of the day. We'll see you back shortly. (upbeat music)

(water running) (upbeat music) (electric buzzing) >> Fuel up! (upbeat music) (audience clapping) (upbeat music) >> Announcer: From around the globe. It's the queue with digital coverage of DockerCon live 2020, brought to you by Docker and its ecosystem partners. >> Hello everyone, welcome to DockerCon 2020. I'm John Furrier with theCUBE I'm in our Palo Alto studios with our quarantine crew. We have a great lineup here for DockerCon 2020. Virtual event, normally it was in person face to face. I'll be with you throughout the day from an amazing lineup of content, over 50 different sessions, cube tracks, keynotes, and we've got two great co-hosts here with Docker, Jenny Burcio and Bret Fisher. We'll be with you all day today, taking you through the program, helping you navigate the sessions. I'm so excited. Jenny, this is a virtual event. We talk about this. Can you believe it? Maybe the internet gods be with us today and hope everyone's having-- >> Yes. >> Easy time getting in. Jenny, Bret, thank you for-- >> Hello. >> Being here. >> Hey. >> Hi everyone, so great to see everyone chatting and telling us where they're from. Welcome to the Docker community. We have a great day planned for you. >> Guys great job getting this all together. I know how hard it is. These virtual events are hard to pull off. I'm blown away by the community at Docker. The amount of sessions that are coming in the sponsor support has been amazing. Just the overall excitement around the brand and the opportunities given this tough times where we're in. It's super exciting again, made the internet gods be with us throughout the day, but there's plenty of content. Bret's got an amazing all day marathon group of people coming in and chatting. Jenny, this has been an amazing journey and it's a great opportunity. Tell us about the virtual event. Why DockerCon virtual. Obviously everyone's canceling their events, but this is special to you guys. Talk about DockerCon virtual this year. >> The Docker community shows up at DockerCon every year, and even though we didn't have the opportunity to do an in person event this year, we didn't want to lose the time that we all come together at DockerCon. The conversations, the amazing content and learning opportunities. So we decided back in December to make DockerCon a virtual event. And of course when we did that, there was no quarantine we didn't expect, you know, I certainly didn't expect to be delivering it from my living room, but we were just, I mean we were completely blown away. There's nearly 70,000 people across the globe that have registered for DockerCon today. And when you look at DockerCon of past right live events, really and we're learning are just the tip of the iceberg and so thrilled to be able to deliver a more inclusive global event today. And we have so much planned I think. Bret, you want to tell us some of the things that you have planned? >> Well, I'm sure I'm going to forget something 'cause there's a lot going on. But, we've obviously got interviews all day today on this channel with John and the crew. Jenny has put together an amazing set of all these speakers, and then you have the captain's on deck, which is essentially the YouTube live hangout where we just basically talk shop. It's all engineers, all day long. Captains and special guests. And we're going to be in chat talking to you about answering your questions. Maybe we'll dig into some stuff based on the problems you're having or the questions you have. Maybe there'll be some random demos, but it's basically not scripted, it's an all day long unscripted event. So I'm sure it's going to be a lot of fun hanging out in there. >> Well guys, I want to just say it's been amazing how you structured this so everyone has a chance to ask questions, whether it's informal laid back in the captain's channel or in the sessions, where the speakers will be there with their presentations. But Jenny, I want to get your thoughts because we have a site out there that's structured a certain way for the folks watching. If you're on your desktop, there's a main stage hero. There's then tracks and Bret's running the captain's tracks. You can click on that link and jump into his session all day long. He's got an amazing set of line of sleet, leaning back, having a good time. And then each of the tracks, you can jump into those sessions. It's on a clock, it'll be available on demand. All that content is available if you're on your desktop. If you're on your mobile, it's the same thing. Look at the calendar, find the session that you want. If you're interested in it, you could watch it live and chat with the participants in real time or watch it on demand. So there's plenty of content to navigate through. We do have it on a clock and we'll be streaming sessions as they happen. So you're in the moment and that's a great time to chat in real time. But there's more, Jenny, getting more out of this event. You guys try to bring together the stimulation of community. How does the participants get more out of the the event besides just consuming some of the content all day today? >> Yes, so first set up your profile, put your picture next to your chat handle and then chat. John said we have various setups today to help you get the most out of your experience are breakout sessions. The content is prerecorded, so you get quality content and the speakers and chat so you can ask questions the whole time. If you're looking for the hallway track, then definitely check out the captain's on deck channel. And then we have some great interviews all day on the queue. So set up your profile, join the conversation and be kind, right? This is a community event. Code of conduct is linked on every page at the top, and just have a great day. >> And Bret, you guys have an amazing lineup on the captain, so you have a great YouTube channel that you have your stream on. So the folks who were familiar with that can get that either on YouTube or on the site. The chat is integrated in, So you're set up, what do you got going on? Give us the highlights. What are you excited about throughout your day? Take us through your program on the captains. That's going to be probably pretty dynamic in the chat too. >> Yeah, so I'm sure we're going to have lots of, stuff going on in chat. So no cLancaerns there about, having crickets in the chat. But we're going to be basically starting the day with two of my good Docker captain friends, (murmurs) and Laura Taco. And we're going to basically start you out and at the end of this keynote, at the end of this hour and we're going to get you going and then you can maybe jump out and go to take some sessions. Maybe there's some stuff you want to check out and other sessions that you want to chat and talk with the instructors, the speakers there, and then you're going to come back to us, right? Or go over, check out the interviews. So the idea is you're hopping back and forth and throughout the day we're basically changing out every hour. We're not just changing out the guests basically, but we're also changing out the topics that we can cover because different guests will have different expertise. We're going to have some special guests in from Microsoft, talk about some of the cool stuff going on there, and basically it's captains all day long. And if you've been on my YouTube live show you've watched that, you've seen a lot of the guests we have on there. I'm lucky to just hang out with all these really awesome people around the world, so it's going to be fun. >> Awesome and the content again has been preserved. You guys had a great session on call for paper sessions. Jenny, this is good stuff. What other things can people do to make it interesting? Obviously we're looking for suggestions. Feel free to chirp on Twitter about ideas that can be new. But you guys got some surprises. There's some selfies, what else? What's going on? Any secret, surprises throughout the day. >> There are secret surprises throughout the day. You'll need to pay attention to the keynotes. Bret will have giveaways. I know our wonderful sponsors have giveaways planned as well in their sessions. Hopefully right you feel conflicted about what you're going to attend. So do know that everything is recorded and will be available on demand afterwards so you can catch anything that you miss. Most of them will be available right after they stream the initial time. >> All right, great stuff, so they've got the Docker selfie. So the Docker selfies, the hashtag is just DockerCon hashtag DockerCon. If you feel like you want to add some of the hashtag no problem, check out the sessions. You can pop in and out of the captains is kind of the cool kids are going to be hanging out with Bret and then all they'll knowledge and learning. Don't miss the keynote, the keynote should be solid. We've got chain Governor from red monk delivering a keynote. I'll be interviewing him live after his keynote. So stay with us. And again, check out the interactive calendar. All you got to do is look at the calendar and click on the session you want. You'll jump right in. Hop around, give us feedback. We're doing our best. Bret, any final thoughts on what you want to share to the community around, what you got going on the virtual event, just random thoughts? >> Yeah, so sorry we can't all be together in the same physical place. But the coolest thing about as business online, is that we actually get to involve everyone, so as long as you have a computer and internet, you can actually attend DockerCon if you've never been to one before. So we're trying to recreate that experience online. Like Jenny said, the code of conduct is important. So, we're all in this together with the chat, so try to be nice in there. These are all real humans that, have feelings just like me. So let's try to keep it cool. And, over in the Catherine's channel we'll be taking your questions and maybe playing some music, playing some games, giving away some free stuff, while you're, in between sessions learning, oh yeah. >> And I got to say props to your rig. You've got an amazing setup there, Bret. I love what your show, you do. It's really bad ass and kick ass. So great stuff. Jenny sponsors ecosystem response to this event has been phenomenal. The attendance 67,000. We're seeing a surge of people hitting the site now. So if you're not getting in, just, Wade's going, we're going to crank through the queue, but the sponsors on the ecosystem really delivered on the content side and also the sport. You want to share a few shout outs on the sponsors who really kind of helped make this happen. >> Yeah, so definitely make sure you check out the sponsor pages and you go, each page is the actual content that they will be delivering. So they are delivering great content to you. So you can learn and a huge thank you to our platinum and gold authors. >> Awesome, well I got to say, I'm super impressed. I'm looking forward to the Microsoft Amazon sessions, which are going to be good. And there's a couple of great customer sessions there. I tweeted this out last night and let them get you guys' reaction to this because there's been a lot of talk around the COVID crisis that we're in, but there's also a positive upshot to this is Cambridge and explosion of developers that are going to be building new apps. And I said, you know, apps aren't going to just change the world, they're going to save the world. So a lot of the theme here is the impact that developers are having right now in the current situation. If we get the goodness of compose and all the things going on in Docker and the relationships, this real impact happening with the developer community. And it's pretty evident in the program and some of the talks and some of the examples. how containers and microservices are certainly changing the world and helping save the world, your thoughts. >> Like you said, a number of sessions and interviews in the program today that really dive into that. And even particularly around COVID, Clement Beyondo is sharing his company's experience, from being able to continue operations in Italy when they were completely shut down beginning of March. We have also in theCUBE channel several interviews about from the national Institute of health and precision cancer medicine at the end of the day. And you just can really see how containerization and developers are moving in industry and really humanity forward because of what they're able to build and create, with advances in technology. >> Yeah and the first responders and these days is developers. Bret compose is getting a lot of traction on Twitter. I can see some buzz already building up. There's huge traction with compose, just the ease of use and almost a call for arms for integrating into all the system language libraries, I mean, what's going on with compose? I mean, what's the captain say about this? I mean, it seems to be really tracking in terms of demand and interest. >> I think we're over 700,000 composed files on GitHub. So it's definitely beyond just the standard Docker run commands. It's definitely the next tool that people use to run containers. Just by having that we just buy, and that's not even counting. I mean that's just counting the files that are named Docker compose YAML. So I'm sure a lot of you out there have created a YAML file to manage your local containers or even on a server with Docker compose. And the nice thing is is Docker is doubling down on that. So we've gotten some news recently, from them about what they want to do with opening the spec up, getting more companies involved because compose is already gathered so much interest from the community. You know, AWS has importers, there's Kubernetes importers for it. So there's more stuff coming and we might just see something here in a few minutes. >> All right, well let's get into the keynote guys, jump into the keynote. If you missing anything, come back to the stream, check out the sessions, check out the calendar. Let's go, let's have a great time. Have some fun, thanks and enjoy the rest of the day we'll see you soon. (upbeat music) (upbeat music) >> Okay, what is the name of that Whale? >> Molly. >> And what is the name of this Whale? >> Mobby. >> That's right, dad's got to go, thanks bud. >> Bye. >> Bye. Hi, I'm Scott Johnson, CEO of Docker and welcome to DockerCon 2020. This year DockerCon is an all virtual event with more than 60,000 members of the Docker Community joining from around the world. And with the global shelter in place policies, we're excited to offer a unifying, inclusive virtual community event in which anyone and everyone can participate from their home. As a company, Docker has been through a lot of changes since our last DockerCon last year. The most important starting last November, is our refocusing 100% on developers and development teams. As part of that refocusing, one of the big challenges we've been working on, is how to help development teams quickly and efficiently get their app from code to cloud And wouldn't it be cool, if developers could quickly deploy to the cloud right from their local environment with the commands and workflow they already know. We're excited to give you a sneak preview of what we've been working on. And rather than slides, we thought we jumped right into the product. And joining me demonstrate some of these cool new features, is enclave your DACA. One of our engineers here at Docker working on Docker compose. Hello Lanca. >> Hello. >> We're going to show how an application development team collaborates using Docker desktop and Docker hub. And then deploys the app directly from the Docker command line to the clouds in just two commands. A development team would use this to quickly share functional changes of their app with the product management team, with beta testers or other development teams. Let's go ahead and take a look at our app. Now, this is a web app, that randomly pulls words from the database, and assembles them into sentences. You can see it's a pretty typical three tier application with each tier implemented in its own container. We have a front end web service, a middle tier, which implements the logic to randomly pull the words from the database and assemble them and a backend database. And here you can see the database uses the Postgres official image from Docker hub. Now let's first run the app locally using Docker command line and the Docker engine in Docker desktop. We'll do a Doc compose up and you can see that it's pulling the containers from our Docker organization account. Wordsmith, inc. Now that it's up. Let's go ahead and look at local host and we'll confirm that the application is functioning as desired. So there's one sentence, let's pull and now you and you can indeed see that we are pulling random words and assembling into sentences. Now you can also see though that the look and feel is a bit dated. And so Lanca is going to show us how easy it is to make changes and share them with the rest of the team. Lanca, over to you. >> Thank you, so I have, the source code of our application on my machine and I have updated it with the latest team from DockerCon 2020. So before committing the code, I'm going to build the application locally and run it, to verify that indeed the changes are good. So I'm going to build with Docker compose the image for the web service. Now that the image has been built, I'm going to deploy it locally. Wait to compose up. We can now check the dashboard in a Docker desktop that indeed our containers are up and running, and we can access, we can open in the web browser, the end point for the web service. So as we can see, we have the latest changes in for our application. So as you can see, the application has been updated successfully. So now, I'm going to push the image that I have just built to my organization's shared repository on Docker hub. So I can do this with Docker compose push web. Now that the image has been updated in the Docker hub repository, or my teammates can access it and check the changes. >> Excellent, well, thank you Lanca. Now of course, in these times, video conferencing is the new normal, and as great as it is, video conferencing does not allow users to actually test the application. And so, to allow us to have our app be accessible by others outside organizations such as beta testers or others, let's go ahead and deploy to the cloud. >> Sure we, can do this by employing a context. A Docker context, is a mechanism that we can use to target different platforms for deploying containers. The context we hold, information as the endpoint for the platform, and also how to authenticate to it. So I'm going to list the context that I have set locally. As you can see, I'm currently using the default context that is pointing to my local Docker engine. So all the commands that I have issued so far, we're targeting my local engine. Now, in order to deploy the application on a cloud. I have an account in the Azure Cloud, where I have no resource running currently, and I have created for this account, dedicated context that will hold the information on how to connect it to it. So now all I need to do, is to switch to this context, with Docker context use, and the name of my cloud context. So all the commands that I'm going to run, from now on, are going to target the cloud platform. So we can also check very, more simpler, in a simpler way we can check the running containers with Docker PS. So as we see no container is running in my cloud account. Now to deploy the application, all I need to do is to run a Docker compose up. And this will trigger the deployment of my application. >> Thanks Lanca. Now notice that Lanca did not have to move the composed file from Docker desktop to Azure. Notice you have to make any changes to the Docker compose file, and nor did she change any of the containers that she and I were using locally in our local environments. So the same composed file, same images, run locally and upon Azure without changes. While the app is deploying to Azure, let's highlight some of the features in Docker hub that helps teams with remote first collaboration. So first, here's our team's account where it (murmurs) and you can see the updated container sentences web that Lanca just pushed a couple of minutes ago. As far as collaboration, we can add members using their Docker ID or their email, and then we can organize them into different teams depending on their role in the application development process. So and then Lancae they're organized into different teams, we can assign them permissions, so that teams can work in parallel without stepping on each other's changes accidentally. For example, we'll give the engineering team full read, write access, whereas the product management team will go ahead and just give read only access. So this role based access controls, is just one of the many features in Docker hub that allows teams to collaboratively and quickly develop applications. Okay Lanca, how's our app doing? >> Our app has been successfully deployed to the cloud. So, we can easily check either the Azure portal to verify the containers running for it or simpler we can run a Docker PS again to get the list with the containers that have been deployed for it. In the output from the Docker PS, we can see an end point that we can use to access our application in the web browser. So we can see the application running in clouds. It's really up to date and now we can take this particular endpoint and share it within our organization such that anybody can have a look at it. >> That's cool Onka. We showed how we can deploy an app to the cloud in minutes and just two commands, and using commands that Docker users already know, thanks so much. In that sneak preview, you saw a team developing an app collaboratively, with a tool chain that includes Docker desktop and Docker hub. And simply by switching Docker context from their local environment to the cloud, deploy that app to the cloud, to Azure without leaving the command line using Docker commands they already know. And in doing so, really simplifying for development team, getting their app from code to cloud. And just as important, what you did not see, was a lot of complexity. You did not see cloud specific interfaces, user management or security. You did not see us having to provision and configure compute networking and storage resources in the cloud. And you did not see infrastructure specific application changes to either the composed file or the Docker images. And by simplifying a way that complexity, these new features help application DevOps teams, quickly iterate and get their ideas, their apps from code to cloud, and helping development teams, build share and run great applications, is what Docker is all about. A Docker is able to simplify for development teams getting their app from code to cloud quickly as a result of standards, products and ecosystem partners. It starts with open standards for applications and application artifacts, and active open source communities around those standards to ensure portability and choice. Then as you saw in the demo, the Docker experience delivered by Docker desktop and Docker hub, simplifies a team's collaborative development of applications, and together with ecosystem partners provides every stage of an application development tool chain. For example, deploying applications to the cloud in two commands. What you saw on the demo, well that's an extension of our strategic partnership with Microsoft, which we announced yesterday. And you can learn more about our partnership from Amanda Silver from Microsoft later today, right here at DockerCon. Another tool chain stage, the capability to scan applications for security and vulnerabilities, as a result of our partnership with Sneak, which we announced last week. You can learn more about that partnership from Peter McKay, CEO Sneak, again later today, right here at DockerCon. A third example, development team can automate the build of container images upon a simple get push, as a result of Docker hub integrations with GitHub and Alaska and Bitbucket. As a final example of Docker and the ecosystem helping teams quickly build applications, together with our ISV partners. We offer in Docker hub over 500 official and verified publisher images of ready to run Dockerized application components such as databases, load balancers, programming languages, and much more. Of course, none of this happens without people. And I would like to take a moment to thank four groups of people in particular. First, the Docker team, past and present. We've had a challenging 12 months including a restructuring and then a global pandemic, and yet their support for each other, and their passion for the product, this community and our customers has never been stronger. We think our community, Docker wouldn't be Docker without you, and whether you're one of the 50 Docker captains, they're almost 400 meetup organizers, the thousands of contributors and maintainers. Every day you show up, you give back, you teach new support. We thank our users, more than six and a half million developers who have built more than 7 million applications and are then sharing those applications through Docker hub at a rate of more than one and a half billion poles per week. Those apps are then run, are more than 44 million Docker engines. And finally, we thank our customers, the over 18,000 docker subscribers, both individual developers and development teams from startups to large organizations, 60% of which are outside the United States. And they spend every industry vertical, from media, to entertainment to manufacturing. healthcare and much more. Thank you. Now looking forward, given these unprecedented times, we would like to offer a challenge. While it would be easy to feel helpless and miss this global pandemic, the challenge is for us as individuals and as a community to instead see and grasp the tremendous opportunities before us to be forces for good. For starters, look no further than the pandemic itself, in the fight against this global disaster, applications and data are playing a critical role, and the Docker Community quickly recognize this and rose to the challenge. There are over 600 COVID-19 related publicly available projects on Docker hub today, from data processing to genome analytics to data visualization folding at home. The distributed computing project for simulating protein dynamics, is also available on Docker hub, and it uses spirit compute capacity to analyze COVID-19 proteins to aid in the design of new therapies. And right here at DockerCon, you can hear how Clemente Biondo and his company engineering in Gagne area Informatica are using Docker in the fight with COVID-19 in Italy every day. Now, in addition to fighting the pandemic directly, as a community, we also have an opportunity to bridge the disruption the pandemic is wreaking. It's impacting us at work and at home in every country around the world and every aspect of our lives. For example, many of you have a student at home, whose world is going to be very different when they returned to school. As employees, all of us have experienced the stresses from working from home as well as many of the benefits and in fact 75% of us say that going forward, we're going to continue to work from home at least occasionally. And of course one of the biggest disruptions has been job losses, over 35 million in the United States alone. And we know that's affected many of you. And yet your skills are in such demand and so important now more than ever. And that's why here at DockerCon, we want to try to do our part to help, and we're promoting this hashtag on Twitter, hashtag DockerCon jobs, where job seekers and those offering jobs can reach out to one another and connect. Now, pandemics disruption is accelerating the shift of more and more of our time, our priorities, our dollars from offline to online to hybrid, and even online only ways of living. We need to find new ways to collaborate, new approaches to engage customers, new modes for education and much more. And what is going to fill the needs created by this acceleration from offline, online? New applications. And it's this need, this demand for all these new applications that represents a great opportunity for the Docker community of developers. The world needs us, needs you developers now more than ever. So let's seize this moment. Let us in our teams, go build share and run great new applications. Thank you for joining today. And let's have a great DockerCon. >> Okay, welcome back to the DockerCon studio headquarters in your hosts, Jenny Burcio and myself John Furrier. u@farrier on Twitter. If you want to tweet me anything @DockerCon as well, share what you're thinking. Great keynote there from Scott CEO. Jenny, demo DockerCon jobs, some highlights there from Scott. Yeah, I love the intro. It's okay I'm about to do the keynote. The little green room comes on, makes it human. We're all trying to survive-- >> Let me answer the reality of what we are all doing with right now. I had to ask my kids to leave though or they would crash the whole stream but yes, we have a great community, a large community gather gathered here today, and we do want to take the opportunity for those that are looking for jobs, are hiring, to share with the hashtag DockerCon jobs. In addition, we want to support direct health care workers, and Bret Fisher and the captains will be running a all day charity stream on the captain's channel. Go there and you'll get the link to donate to directrelief.org which is a California based nonprofit, delivering and aid and supporting health care workers globally response to the COVID-19 crisis. >> Okay, if you jumping into the stream, I'm John Farrie with Jenny Webby, your hosts all day today throughout DockerCon. It's a packed house of great content. You have a main stream, theCUBE which is the mainstream that we'll be promoting a lot of cube interviews. But check out the 40 plus sessions underneath in the interactive calendar on dockercon.com site. Check it out, they're going to be live on a clock. So if you want to participate in real time in the chat, jump into your session on the track of your choice and participate with the folks in there chatting. If you miss it, it's going to go right on demand right after sort of all content will be immediately be available. So make sure you check it out. Docker selfie is a hashtag. Take a selfie, share it. Docker hashtag Docker jobs. If you're looking for a job or have openings, please share with the community and of course give us feedback on what you can do. We got James Governor, the keynote coming up next. He's with Red monk. Not afraid to share his opinion on open source on what companies should be doing, and also the evolution of this Cambrin explosion of apps that are going to be coming as we come out of this post pandemic world. A lot of people are thinking about this, the crisis and following through. So stay with us for more and more coverage. Jenny, favorite sessions on your mind for people to pay attention to that they should (murmurs)? >> I just want to address a few things that continue to come up in the chat sessions, especially breakout sessions after they play live and the speakers in chat with you, those go on demand, they are recorded, you will be able to access them. Also, if the screen is too small, there is the button to expand full screen, and different quality levels for the video that you can choose on your end. All the breakout sessions also have closed captioning, so please if you would like to read along, turn that on so you can, stay with the sessions. We have some great sessions, kicking off right at 10:00 a.m, getting started with Docker. We have a full track really in the how to enhance on that you should check out devs in action, hear what other people are doing and then of course our sponsors are delivering great content to you all day long. >> Tons of content. It's all available. They'll always be up always on at large scale. Thanks for watching. Now we got James Governor, the keynote. He's with Red Monk, the analyst firm and has been tracking open source for many generations. He's been doing amazing work. Watch his great keynote. I'm going to be interviewing him live right after. So stay with us and enjoy the rest of the day. We'll see you back shortly. (upbeat music) >> Hi, I'm James Governor, one of the co-founders of a company called RedMonk. We're an industry research firm focusing on developer led technology adoption. So that's I guess why Docker invited me to DockerCon 2020 to talk about some trends that we're seeing in the world of work and software development. So Monk Chips, that's who I am. I spent a lot of time on Twitter. It's a great research tool. It's a great way to find out what's going on with keep track of, as I say, there's people that we value so highly software developers, engineers and practitioners. So when I started talking to Docker about this event and it was pre Rhona, should we say, the idea of a crowd wasn't a scary thing, but today you see something like this, it makes you feel uncomfortable. This is not a place that I want to be. I'm pretty sure it's a place you don't want to be. And you know, to that end, I think it's interesting quote by Ellen Powell, she says, "Work from home is now just work" And we're going to see more and more of that. Organizations aren't feeling the same way they did about work before. Who all these people? Who is my cLancaern? So GitHub says has 50 million developers right on its network. Now, one of the things I think is most interesting, it's not that it has 50 million developers. Perhaps that's a proxy for number of developers worldwide. But quite frankly, a lot of those accounts, there's all kinds of people there. They're just Selena's. There are data engineers, there are data scientists, there are product managers, there were tech marketers. It's a big, big community and it goes way beyond just software developers itself. Frankly for me, I'd probably be saying there's more like 20 to 25 million developers worldwide, but GitHub knows a lot about the world of code. So what else do they know? One of the things they know is that world of code software and opensource, is becoming increasingly global. I get so excited about this stuff. The idea that there are these different software communities around the planet where we're seeing massive expansions in terms of things like open source. Great example is Nigeria. So Nigeria more than 200 million people, right? The energy there in terms of events, in terms of learning, in terms of teaching, in terms of the desire to code, the desire to launch businesses, desire to be part of a global software community is just so exciting. And you know, these, this sort of energy is not just in Nigeria, it's in other countries in Africa, it's happening in Egypt. It's happening around the world. This energy is something that's super interesting to me. We need to think about that. We've got global that we need to solve. And software is going to be a big part of that. At the moment, we can talk about other countries, but what about frankly the gender gap, the gender issue that, you know, from 1984 onwards, the number of women taking computer science degrees began to, not track but to create in comparison to what men were doing. The tech industry is way too male focused, there are men that are dominant, it's not welcoming, we haven't found ways to have those pathways and frankly to drive inclusion. And the women I know in tech, have to deal with the massively disproportionate amount of stress and things like online networks. But talking about online networks and talking about a better way of living, I was really excited by get up satellite recently, was a fantastic demo by Alison McMillan and she did a demo of a code spaces. So code spaces is Microsoft online ID, new platform that they've built. And online IDs, we're never quite sure, you know, plenty of people still out there just using the max. But, visual studio code has been a big success. And so this idea of moving to one online IDE, it's been around that for awhile. What they did was just make really tight integration. So you're in your GitHub repo and just be able to create a development environment with effectively one click, getting rid of all of the act shaving, making it super easy. And what I loved was it the demo, what Ali's like, yeah cause this is great. One of my kids are having a nap, I can just start (murmurs) and I don't have to sort out all the rest of it. And to me that was amazing. It was like productivity as inclusion. I'm here was a senior director at GitHub. They're doing this amazing work and then making this clear statement about being a parent. And I think that was fantastic. Because that's what, to me, importantly just working from home, which has been so challenging for so many of us, began to open up new possibilities, and frankly exciting possibilities. So Alley's also got a podcast parent-driven development, which I think is super important. Because this is about men and women rule in this together show parenting is a team sport, same as software development. And the idea that we should be thinking about, how to be more productive, is super important to me. So I want to talk a bit about developer culture and how it led to social media. Because you know, your social media, we're in this ad bomb stage now. It's TikTok, it's like exercise, people doing incredible back flips and stuff like that. Doing a bunch of dancing. We've had the world of sharing cat gifts, Facebook, we sort of see social media is I think a phenomenon in its own right. Whereas the me, I think it's interesting because it's its progenitors, where did it come from? So here's (murmurs) So 1971, one of the features in the emergency management information system, that he built, which it's topical, it was for medical tracking medical information as well, medical emergencies, included a bulletin board system. So that it could keep track of what people were doing on a team and make sure that they were collaborating effectively, boom! That was the start of something big, obviously. Another day I think is worth looking at 1983, Sorania Pullman, spanning tree protocol. So at DEC, they were very good at distributed systems. And the idea was that you can have a distributed system and so much of the internet working that we do today was based on radius work. And then it showed that basically, you could span out a huge network so that everyone could collaborate. That is incredibly exciting in terms of the trends, that I'm talking about. So then let's look at 1988, you've got IRC. IRC what developer has not used IRC, right. Well, I guess maybe some of the other ones might not have. But I don't know if we're post IRC yet, but (murmurs) at a finished university, really nailed it with IRC as a platform that people could communicate effectively with. And then we go into like 1991. So we've had IRC, we've had finished universities, doing a lot of really fantastic work about collaboration. And I don't think it was necessarily an accident that this is where the line is twofold, announced Linux. So Linux was a wonderfully packaged, idea in terms of we're going to take this Unix thing. And when I say package, what a package was the idea that we could collaborate on software. So, it may have just been the work of one person, but clearly what made it important, made it interesting, was finding a social networking pattern, for software development so that everybody could work on something at scale. That was really, I think, fundamental and foundational. Now I think it's important, We're going to talk about Linus, to talk about some things that are not good about software culture, not good about open source culture, not good about hacker culture. And that's where I'm going to talk about code of conduct. We have not been welcoming to new people. We got the acronyms, JFTI, We call people news, that's super unhelpful. We've got to find ways to be more welcoming and more self-sustaining in our communities, because otherwise communities will fail. And I'd like to thank everyone that has a code of conduct and has encouraged others to have codes of conduct. We need to have codes of conduct that are enforced to ensure that we have better diversity at our events. And that's what women, underrepresented minorities, all different kinds of people need to be well looked off to and be in safe and inclusive spaces. And that's the online events. But of course it's also for all of our activities offline. So Linus, as I say, I'm not the most charming of characters at all time, but he has done some amazing technology. So we got to like 2005 the creation of GIT. Not necessarily the distributed version control system that would win. But there was some interesting principles there, and they'd come out of the work that he had done in terms of trying to build and sustain the Linux code base. So it was very much based on experience. He had an itch that he needed to scratch and there was a community that was this building, this thing. So what was going to be the option, came up with Git foundational to another huge wave of social change, frankly get to logical awesome. April 20 April, 2008 GitHub, right? GiHub comes up, they've looked at Git, they've packaged it up, they found a way to make it consumable so the teams could use it and really begin to take advantage of the power of that distributed version control model. Now, ironically enough, of course they centralized the service in doing so. So we have a single point of failure on GitHub. But on the other hand, the notion of the poll request, the primitives that they established and made usable by people, that changed everything in terms of software development. I think another one that I'd really like to look at is Slack. So Slack is a huge success used by all different kinds of businesses. But it began specifically as a pivot from a company called Glitch. It was a game company and they still wanted, a tool internally that was better than IRC. So they built out something that later became Slack. So Slack 2014, is established as a company and basically it was this Slack fit software engineering. The focus on automation, the conversational aspects, the asynchronous aspects. It really pulled things together in a way that was interesting to software developers. And I think we've seen this pattern in the world, frankly, of the last few years. Software developers are influences. So Slack first used by the engineering teams, later used by everybody. And arguably you could say the same thing actually happened with Apple. Apple was mainstreamed by developers adopting that platform. Get to 2013, boom again, Solomon Hikes, Docker, right? So Docker was, I mean containers were not new, they were just super hard to use. People found it difficult technology, it was Easter Terek. It wasn't something that they could fully understand. Solomon did an incredible job of understanding how containers could fit into modern developer workflows. So if we think about immutable images, if we think about the ability to have everything required in the package where you are, it really tied into what people were trying to do with CICD, tied into microservices. And certainly the notion of sort of display usability Docker nailed that, and I guess from this conference, at least the rest is history. So I want to talk a little bit about, scratching the itch. And particularly what has become, I call it the developer authentic. So let's go into dark mode now. I've talked about developers laying out these foundations and frameworks that, the mainstream, frankly now my son, he's 14, he (murmurs) at me if I don't have dark mode on in an application. And it's this notion that developers, they have an aesthetic, it does get adopted I mean it's quite often jokey. One of the things we've seen in the really successful platforms like GitHub, Docker, NPM, let's look at GitHub. Let's look at over that Playfulness. I think was really interesting. And that changes the world of work, right? So we've got the world of work which can be buttoned up, which can be somewhat tight. I think both of those companies were really influential, in thinking that software development, which is a profession, it's also something that can and is fun. And I think about how can we make it more fun? How can we develop better applications together? Takes me to, if we think about Docker talking about build, share and run, for me the key word is share, because development has to be a team sport. It needs to be sharing. It needs to be kind and it needs to bring together people to do more effective work. Because that's what it's all about, doing effective work. If you think about zoom, it's a proxy for collaboration in terms of its value. So we've got all of these airlines and frankly, add up that their share that add up their total value. It's currently less than Zoom. So video conferencing has become so much of how we live now on a consumer basis. But certainly from a business to business perspective. I want to talk about how we live now. I want to think about like, what will come out all of this traumatic and it is incredibly traumatic time? I'd like to say I'm very privileged. I can work from home. So thank you to all the frontline workers that are out there that they're not in that position. But overall what I'm really thinking about, there's some things that will come out of this that will benefit us as a culture. Looking at cities like Paris, Milan, London, New York, putting a new cycling infrastructure, so that people can social distance and travel outside because they don't feel comfortable on public transport. I think sort of amazing widening pavements or we can't do that. All these cities have done it literally overnight. This sort of changes is exciting. And what does come off that like, oh there are some positive aspects of the current issues that we face. So I've got a conference or I've got a community that may and some of those, I've been working on. So Katie from HashiCorp and Carla from container solutions basically about, look, what will the world look like in developer relations? Can we have developer relations without the air miles? 'Cause developer advocates, they do too much travel ends up, you know, burning them out, develop relations. People don't like to say no. They may have bosses that say, you know, I was like, Oh that corporates went great. Now we're going to roll it out worldwide to 47 cities. That's stuff is terrible. It's terrible from a personal perspective, it's really terrible from an environmental perspective. We need to travel less. Virtual events are crushing it. Microsoft just at build, right? Normally that'd be just over 10,000 people, they had 245,000 plus registrations. 40,000 of them in the last day, right? Red Hat summit, 80,000 people, IBM think 90,000 people, GitHub Crushed it as well. Like this is a more inclusive way people can dip in. They can be from all around the world. I mentioned Nigeria and how fantastic it is. Very often Nigerian developers and advocates find it hard to get visas. Why should they be shut out of events? Events are going to start to become remote first because frankly, look at it, if you're turning in those kinds of numbers, and Microsoft was already doing great online events, but they absolutely nailed it. They're going to have to ask some serious questions about why everybody should get back on a plane again. So if you're going to do remote, you've got to be intentional about it. It's one thing I've learned some exciting about GitLab. GitLab's culture is amazing. Everything is documented, everything is public, everything is transparent. Think that really clear and if you look at their principles, everything, you can't have implicit collaboration models. Everything needs to be documented and explicit, so that anyone can work anywhere and they can still be part of the team. Remote first is where we're at now, Coinbase, Shopify, even Barkley says the not going to go back to having everybody in offices in the way they used to. This is a fundamental shift. And I think it's got significant implications for all industries, but definitely for software development. Here's the thing, the last 20 years were about distributed computing, microservices, the cloud, we've got pretty good at that. The next 20 years will be about distributed work. We can't have everybody living in San Francisco and London and Berlin. The talent is distributed, the talent is elsewhere. So how are we going to build tools? Who is going to scratch that itch to build tools to make them more effective? Who's building the next generation of apps, you are, thanks.

>> announcer: From around the globe. It's the theCUBE with digital coverage of DockerCon live 2020. Brought to you by Docker and its ecosystem partners. >> Welcome back to theCUBE coverage here at the DockerCon virtual headquarters, anchor desks here in the Palo Alto Studios were quarantined in this virtual event of DockerCon. I'm John Furrier, host along with Jenny Bertuccio, John Kreisa, Peter McKee, other folks who are moderating and weaving in and out of the sessions. But here we have a live sessions with Justin Graham, Vice President of the Products group at Docker. Justin, thanks for coming in DockerCon virtual '20. >> Absolutely, happy to be here from my home office in Seattle, Washington where it is almost sunny. >> You had a great backdrop traveler saying in the chat you got a bandwidth, a lot of bandwidth there. Looking good, some island. What a day for Docker global event. 77,000 people registered. It's just been an awesome party. >> It's been great, I could hardly sleep last night. I was up at 5:00 this morning. I was telling my son about it at breakfast. I interrupted his Zoom school. And he talked a little bit about it, so it's been awesome. I've been waiting for this interview slot for the most of the day. >> So yeah, I got to tell the kids to get off, download those gigabytes of new game updates and get off Netflix, I hear you. But you got good bandwidth. Let's get into it, I love your position. VP of Product at a company that's super technical, a lot of software, a lot of cloud. You've got a good view of the landscape of what the current situation is relative to the product, the deals that are going on with this new announced here, sneak Microsoft expansion, multiple clouds as well as the roadmap and community interaction. So you got a lot going on, you've got your fingers in all the action. When you get the keys to the kingdom, as we say in the product side of things, what's the story today from your perspective around DockerCon? What's the most important thing people should know about of what's going on with this new Docker? Obviously, ease of use, we've heard a lot about. What's going on? >> So I'll start with people. We are hyper focused on helping developers and development teams build and ship applications. That's what we're focused on. That's what we wake up every day thinking about. And we double click on that a minute in terms of what that means. If you think about where source control ends and having a running application on some production compute in the Cloud on the other end, there's a whole lot that needs to happen in the middle of those two things. And we hear from our development community and we see from those folks, there's a lot of complexity and choices and options and things in the middle there. And we really want to help streamline the creation of those pipelines to get those apps moving to production as fastly, as quickly as possible. >> And you can see it in some of the results and some of the sessions, one session coming up at around four, around how pipelining with Docker help increase the problem solving around curing cancer, really solving, saving people's lives to the front lines with COVID 19 to business value. So you seeing, again Docker coming back into the fold relative to the simple value proposition of making things super easy for developers, but on top of the mega trend of microservices. So, outside of some of these awesome sessions with his learning, the hardcore sessions here at DockerCon around microservices from monitoring, you name it, not a trivial thing cause you've got stateless and state, all kinds of new things are going on with multiple clouds. So not an easy-- >> No. >> road to kind of grok or understand you have to manage that. What are people paying attention to? What is happening? I think, first off I'll say, one of the things that I'm super passionate about is increasing access to technology, so the greatest and best ideas can get bubbled up to the top and expose no matter where they come from, whom they come from, et cetera. And I think one of the things that makes that harder, that makes that complex is just how much developers need to understand or even emerging developers need to understand. Just to even get started. Languages, IDEs, packaging, building where do you ship to? If you pick a certain powder end point, you have to understand networking and storage and identity models are just so much you have to absorb. So we're hyper focused on how can we make that complex super easy. And these are all the things that we get asked questions on. And we get interacted with on our public roadmap in other places to help with. So that's the biggest things that you're going to see coming out of Docker starting now and moving forward. We'll be serving that end. >> Let's talk about some of the new execution successes you guys had. Honestly, Snyk is security shifting left, that's a major, I think a killer win for Snyk. Obviously, getting access to millions of developers use Docker and vice versa. Into the shifting left, you get to security in that workflow piece. Microsoft expanding relationship's interesting as well because Microsoft's got a robust tech developer ecosystem. They have their own tools. So, you see these symbiotic relationship with Docker, again, coming into the fold where there's a lot of working together going on. Explain that meaning, what does that mean? >> So you're on the back of the refocus Docker in our hyperfocus on developers and development teams, one of the core tenants of the how. So before that was the what. This is the how we're going to go do it. Is by partnering with the ecosystem as much as possible and bringing the best of breed in front of developers in a way that they can most easily consume. So if you take the Snyk partnership that was just a match, a match made in developer dopamine as a Sean Connolly, would say. We're hyper focused on developers and development teams and Snyk is also hyperfocused on making it as easy as possible for developers and development teams to stay secure ship, fast and stay secure. So it really just matched up super well. And then if you think, "Well, how do we even get there in the first place?" Well, we launched our public roadmap a few months ago, which was a first that Docker has ever done. And one of the first things that comes onto that public roadmap is image vulnerability scanning. For Docker, at that time it was really just focused on Docker Hub in terms of how it came through the roadmap. It got up voted a bunch, there has been some interaction and then we thought, "Well, why just like checking that box isn't enough," right? It's just checking the box. What can we do that really brings sort of the promise of the Docker experience to something like this? And Sneak was an immediate thought, in that respect. And we just really got in touch with them and we just saw eye to eye almost immediately. And then off off the rest went. The second piece of it was really around, well why just do it in Docker Hub? What about Docker Desktop? It's downloaded 80,000 times a week and it's got 2.2 million active installations on a weekly basis. What about those folks? So we decided to raise the bar again and say, "Hey, let's make sure that this partnership includes "not only Docker Hub but Docker Desktop, so you'll be able, when we launch this, to scan your images locally on Docker Desktop. >> Awesome, I see getting some phone calls and then you got to hit this, hit the end button real quick. I saw that in there. I've got an interesting chat I want to just kind of lighten things up a little bit from Brian Stevenson. He says, "Justin, what glasses are those?" (Justin laughing) So he wants to know what kind of glasses you're wearing. >> They're glasses that I think signal that I turned 40 last year. >> (laughs) I'd say it's for your gaming environments, the blue light glasses. >> But I'm not going to say where they came from because it's probably not going to engender a bunch of positive good. But they're nice glasses. They help me see the computer screen and make sure that I'm not a bad fingering my CLI commands >> Well as old guys need the glasses, certainly I do. Speaking of old and young, this brought up a conversation since that came up, I'll just quickly riff into this cause I think it's interesting, Kelsey Hightower, during the innovation panel talked about how the developers and people want to just do applications, someone to get under the hood, up and down the stack. I was riffing with John Chrysler, around kind of the new generation, the kids coming in, the young guns, they all this goodness at their disposal. They didn't have to load Linux on a desktop and Rack and Stack servers all that good stuff. So it's so much more capable today. And so this speaks to the modern era and the expansion overall of opensource and the expansion of the people involved, new expectations and new experiences are required. So as a product person, how do you think about that? Because you don't want to just build for the old, you got to build for the new as well as the experience changes and expectations are different. What's your thoughts around that? >> Yeah, I think about sort of my start in this industry as a really good answer to that. I mean, I remember as a kid, I think I asked for a computer for every birthday and Christmas from when I was six, until I got one given to me by a friend's parents in 1994, on my way off to boarding school. And so it took that long just for me to get a computer into my hands. And then when I was in school there wasn't any role sort of Computer Science or coding courses until my senior year. And then I had to go to an Engineering School at Rensselaer city to sort of get that experience at the time. I mean, just to even get into this industry and learn how to code was just, I mean, so many things had to go my way. And then Microsoft hired me out of college. Another thing that sort of fell my way. So this work that we're doing is just so important because I worked hard, but I had a lot of luck. But not everybody's going to have some of that, right? Have that luck. So how can we make it just as easy as possible for folks to get started wherever you are. If you have a family and you're working another full time job, can you spend a few hours at night learning Docker? We can help you with that. Download Docker Desktop. We have tutorials, we have great docs, we have great captains who teach courses. So everything we're doing is sort of in service of that vision and that democratization of getting into the ideas. And I love what Kelsey, said in terms of, let's stop talking about the tech and let's stop talking about what folks can do with the tech. And that's very, very poignant. So we're really working on like, we'll take care of all the complexity behind the scenes and all of the VMs and the launching of containers and the network. We'll try to help take care of all that complexity behind the curtain so that you can just focus on getting your idea built as a developer. >> Yeah, and you mentioned Kelsey, again. He got a great story about his daughter and Serverless and I was joking on Twitter that his daughter convinced them that Serverless is great. Of course we know that Kelsey already loves Serverless. But he's pointing out this developer dopamine. He didn't say that's Shawn's word, but that's really what his daughter wanted to do is show her friends a website that she built, not get into, "Hey look, I just did a Kubernetes cluster." I mean it's not like... But pick your swim lane. This is what it's all about now. >> Yeah, I hope my son never has to understand what a service mesh is or proxy is. Right? >> Yeah. >> I just hope he just learn the language and just learns how to bring an idea to life and all the rest of it is just behind me here. >> When he said I had a parenting moment, I thought he's going to say something like that. Like, "Oh my kid did it." No, I had to describe whether it's a low level data structure or (laughs) just use Serverless. Shifting gears on the product roadmap for Docker, can you share how folks can learn about it and can you give some commentary on what you're thinking right now? I know you guys put on GitHub. Is there a link available-- >> Absolutely, available. Github.com/docker/roadmap. We tried to be very, very poignant about how we named that. So it was as easy as possible. We launched it a few months ago. It was a first in terms of Docker publicly sharing it's roadmap and what we're thinking and what we're working on. And you'll find very clear instructions of how to post issues and get started. What our code of conduct is. And then you can just get started and we even have a template for you to get started and submit an issue and talk to us about it. And internally my team and to many of our engineers as well, we triaged what we see changing and coming into the public roadmap two to three times a week. So for a half an hour to 45 minutes at a time. And then we're on Slack, batting around ideas that are coming in and saying how we can improve those. So for everyone out there, we really do pay attention to this very frequently. And we iterate on it and the image vulnerability scannings one of those great examples you can see some other things that we're working on up there. So I will say this though, there has been some continual asks for our Lennox version of Docker Desktop. So I will commit that, if we get 500 up votes, that we will triage and figure out how to get that done over a period of time. >> You heard 500 up votes to triage-- >> 500 >> You as get that. And is there a shipping date on that if they get the 500 up votes? >> No, no, (John laughs) you went to a shipping date yet, but it's on the public roadmap. So you'll know when we're working on it and when we're getting there. >> I want before I get into your session you had with the capital, which is a very geeky session getting under the hood, I'm more on the business side. The tail wind obviously for Docker is the micro services trend. What containers has enabled is just going to continue to get more awesome and complex but also a lot of value and agility and all the things you guys are talking about. So that obviously is going to be a tailwind for you. But as you guys look at that piece of it, specifically the business value, how is Docker positioned? Because a of the use cases are, no one really starts out microservices from a clean sheet of paper that we heard some talks here DockerCon where the financial services company said, "Hey, it's simple stack," and then it became feature creep, which became a monolith. And then they had to move that technical debt into a much more polyglot system where you have multiple tools and there's a lot of things going on, that seems to be the trend that also speaks to the legacy environment that most enterprises have. Could you share your view on how Docker fits into those worlds? Because you're either coming from a simple stack that more often and got successful and you're going to go microservice or you have legacy, then you want to decouple and make it highly cohesive. So your thoughts. >> So the simple answer is, Docker can help on both ends. So I think as these new technologies sort of gain momentum and get talked about a bunch and sort of get rapid adoption and rapid hype, then they're almost conceived to be this wall that builds up where people start to think, "Well, maybe my thing isn't modern enough," or, "Maybe my team's not modern enough," or, "Maybe I'm not moderate enough to use this." So there's too much of a hurdle to get over. And that we don't see that at all. There's always a way to get started. Even thinking about the other thing, and I'd say, one we can help, let us know, ping us, we'll be happy to chat with you, but start small, right? If you're in a large enterprise and you have a long legacy stack and a bunch of legacy apps, think about the smallest thing that you can start with, then you can begin to break off of that. And as a proof of concept even by just downloading Docker Desktop and visual studio code and just getting started with breaking off a small piece, and improve the model. And I think that's where Docker can be really helpful introducing you to this paradigm and pattern shift of containers and containerized packaging and microservices and production run time. >> And certainly any company coming out of his post pandemic is going to need to have a growth strategy that's going to be based on apps that's going to be based on the projects that they're currently working, double down on those and kind of sunset the ones that aren't or fix the legacy seems to be a major Taylor. >> The second bit is, as a company, you're going to also have to start something new or many new things to innovate for your customers and keep up with the times and the latest technology. So start to think about how you can ensure that the new things that you're doing are starting off in a containerized way using Docker to help you get there. If the legacy pieces may not be able to move as quickly or there's more required there, just think about the new things you're going to do and start new in that respect. >> Well, let's bring some customer scenarios to the table. Pretend I'm a customer, we're talking, "Hey Justin, you're looking good. "Hey, I love Docker. I love the polyglot, blah, blah, blah." Hey, you know what? And I want to get your response to this. And I say, "DevOps won't work here where we are, "it's just not a good fit." What do you say when you hear things like that? >> See my previous comment about the wall that builds up. So the answer is, and I remember hearing this by the way, about Agile years ago, when Agile development and Agile processes began to come in and take hold and take over for sort of waterfall processes, right? What I hear customers really saying is, "Man, this is really hard, this is super hard. "I don't know where to start, it's very hard. "How can you help? "Help me figure out where to start." And that is one of the things that we're very very very clearly working on. So first off we just, our docs team who do great work, just made an unbelievable update to the Docker documentation homepage, docs.docker.com. Before you were sort of met with a wall of text in a long left navigation that if you didn't know what you were doing, I would know where to go. Now you can go there and there's six very clear paths for you to follow. Do you want to get started? Are you looking for a product manual, et cetera. So if you're just looking for where to get started, just click on that. That'll give you a great start. when you download Docker Desktop, there's now an onboarding tutorial that will walk you through getting your first application started. So there are ways for you to help and get started. And then we have a great group of Docker captains Bret Fisher, many others who are also instructors, we can absolutely put you in touch with them or some online coursework that they deliver as well. So there's many resources available to you. Let us help you just get over the hump of getting started. >> And Jenny, and on the community side and Peter McKee, we're talking about some libraries are coming out, some educational stuff's coming around the corner as well. So we'll keep an eye out for that. Question for you, a personal question, can you share a proud devOps Docker moment that you could share with the audience? >> Oh wow, so many to go through. So I think a few things come to mind over the past few weeks. So for everyone that has no... we launched some exciting new pricing plans last week for Docker. So you can now get quite a bit of value for $7 a month in our pro plan. But the amount of work that the team had to do to get there was just an incredible thing. And just watching how the team have a team operated and how the team got there and just how they were turning on a dime with decisions that were being made. And I'm seeing the same thing through some of our teams that are building the image vulnerability scanning feature. I won't quote the number, but there's a very small number of people working on that feature that are creating an incredible thing for customers. So it's just how we think every day. Because we're actually almost trying to productize how we work, right? And bring that to the customer. >> Awesome, and your take on DockerCon virtual, obviously, we're all in this situation. The content's been rich on the site. You would just on the captains program earlier in the day. >> Yes. >> Doctor kept Brett's captain taught like a marathon session. Did they grill you hard or what was your experience on the captain's feed? >> I love the captain's feed. We did a run of that for the Docker birthday a few months ago with my co-worker Justin Cormack. So yes, there are two Justin's that work at Docker. I got the internal Justin Slack handle. He got the external, the community Slack Justin handle. So we split the goods there. But lots of questions about how to get started. I mean, I think there was one really good question there. Someone was saying asking for advice on just how to get started as someone who wants to be a new engineer or get into coding. And I think we're seeing a lot of this. I even have a good friend whose wife was a very successful and still is a very successful person in the marketing field. And is learning how to code and wants to do a career switch. Right? >> Yeah. >> So it's really exciting. >> DockerCon is virtual. We heard Kelsey Hightower, we heard James Governor, talk about events going to be more about group conventions getting together, whether they're small, medium, or large. What's your take on DockerCon virtual, or in general, what makes a great conference these days? Cause we'll soon get back to the physical space. But I think the genie's out of the bottle, that digital space has no boundaries. It's limitless and creativity. We're just scratching the surface. What makes a great event in your mind? >> I think so, I go back to thinking, I've probably flown 600,000 miles in the past three years. Lots of time away from my family, lots of time away from my son. And now that we're all in this situation together in terms of being sheltered in place in the global pandemic and we're executing an event that has 10 times more participation from attendees than we had in our in person event. And I sat back in my chair this morning and I was thinking, "Did I really need to fly that 600,000 miles "in the past three years?" And I think James Governor, brought it up earlier. I really think the world has changed underneath us. It's just going to be really hard to... This will all be over eventually. Hopefully we'll get to a vaccine really soon. And then folks will start to feel like world's a little bit more back to "normal" but man, I'm going to really have to ask myself like, "Do I really need to get on this airplane "and fly wherever it is? "Why can't I just do it from my home office "and give my son breakfast and take them to school, "and then see them in the evening?" Plus second, like I mentioned before in terms of access, no in person event will be able to compete ever with the type of access that this type of a platform provides. There just aren't like fairly or unfairly, lots of people just cannot travel to certain places. For lots of different reasons, monetary probably being primary. And it's not their job to figure out how to get to the thing. It's our job to figure out how to get the tech and the access and the learning to them. Right? >> Yeah (murmurs) >> So I'm super committed to that and I'll be asking the question continually. I think my internal colleagues are probably laughing now because I've been beating the drum of like, "Why do we ever have to do anything in person anymore?" Like, "Let's expand the access." >> Yeah, expand the access. And what's great too is the CEO was in multiple chat streams. So you could literally, it's almost beam in there like Star Trek. And just you can be more places that doesn't require that spatial limitations. >> Yeah. >> I think face to face will be good intimate more a party-like environment, more bonding or where social face to face is more impactful. >> We do have to figure out how to have the attendee party virtually. So, we have to figure out how to get some great electronic, or band, or something to play a virtual show, and like what the ship everybody a beverage, I don't now. >> We'll co-create with Dopper theCUBE pub and have beer for everybody if need they at some point (laughs). Justin, great insight. Thank you for coming on and sharing the roadmap update on the product and your insights into the tech as well as events. Appreciate it, thank you. >> Absolutely, thank you so much. And thanks everyone for attending. >> Congratulations, on all the work on the products Docker going to the next level. Microservices is a tailwind, but it's about productivity, simplicity. Justin, the product, head of the product for Docker, VP of product on here theCUBE, DockerCon 2020. I'm John Furrier. Stay with us for more continuous coverage on theCUBE track we're on now, we're streaming live. These sessions are immediately on demand. Check out the calendar. There's 43 sessions submitted by the community. Jump in there, there are own container of content. Get in there, pun intended, and chat, and meet people, and learn. Thanks for watching. Stay with us for more after this break. (upbeat music)

>> Announcer: From around the globe, it's theCUBE with digital coverage of DockerCon Live 2020. Brought to you by Docker and its ecosystem partners. >> Okay Jenny, great to see you again. >> Good to see you. >> James Governor, nail on the Keynote there. Chat was phenomenal. That was pre-recorded but James is also in the chat stream. A lot of good conversations. That hit home for me that keynote. One, because memory lane was going down right into the 80s when it was a revolution. And we got him in the green room here. James Governor, welcome. >> James is here, hi James. >> Here we go. >> Fresh off the keynote. >> It's always a revolution. (John laughs) >> Well, in the 80s, I used to love your talk. A couple of key points I want to share and get your thoughts on was just to some highlights for the crowd is one, you walk through. Some of the key inflection points that I think were instrumental and probably some other ones depending on your perspective of where you were in the industry at that time. Whether you were a systems programmer or a networking guy, there was a proprietary world and it was a revolution back then. And UNIX was owned by AT&T if no one remembers. You couldn't even use the word. You had to trade market. So we actually had to call it XINU which is UNIX spelled backwards in all the text and whatnot. And even open source software freeware was kind of illegal. MIT did some work, Northeastern and Berkeley and other schools. It was radical back then so-- >> Yeah, we've come a long way for sure. I think that for me that was one of the things that I wanted to really point to in the keynote was that yes we have definitely come a long way and development culture is about open culture. >> I think the thing that I like to point out especially hate to sound like I'm old but I am. But I lived through that and the younger generation coming and have all these new tools. And I got to say not that I walked through to school in the snow with no shoes on but it's a pretty cool developer environment now. But remember things were proprietary back then. If you start to see the tea leaves now, I look at the world, you see these silos. You see silos that's kind of, they're not nestle proprietary but they might necessarily be open. So you kind of have a glimpse of open source on these projects and these companies. Whether they're tech companies, it feels open but it might not be. It could be walled garden. It could be data being hoarded. So as data opens up, this is interesting to me because I want to get your thoughts on this because in a way it feels proprietary but technically it's not proprietary. What's your thoughts on this? Because this is going to be the next 20 years of evolution. What's your thoughts? >> I think the productivity wins. Whoever packages technology in a way that makes it most productive for people. That's what wins. And open source, what's productive. It is very accessible. It enabled new waves. Get installed and you've got a package from... You got access to just a world of open-source. A world of software that was a big revolution. And I guess the cloud sort of came next and I think that's been one of the big shifts. You talk about proprietary. What matters is how easy you make things to people to do their work. And in that regard, obviously Amazon is in fact a bigger distribution network. Makes technology super consumable by so many people. I guess I would say that open is good and important but it's not the only thing. As you say, data is a lock-in and it's right and people are choosing services that make them productive. Nobody worries about whether Amazon Lambda is proprietary. They just know that they can build companies or businesses or business processes on it. >> You know it's interesting back in the day just to kind of segue with the next topic. We were fighting proprietary operating systems, UNIX and others. We're also fighting for proprietary Network protocol stacks. SNA was owned by IBM. DECnet was digital, the number one network. And then TCP/IP and OpenSan's interconnect came out. That's the OSI model for us old ones. That set the table. That changed the face of everything. It really enabled a lot. So when I see containers, what Docker did early on the pioneering phases of Docker containers, it unleashed a new reality of coolness and scale and capabilities. And then in comes Kubernetes and in comes micro services. So this path is showing some real strength for new kinds of capabilities. So how does a developer navigate all this because data lock-in does it a data plane seems to be a control point. What are we fighting now in your opinion? shouldn't say we're fighting but what are we trying to avoid if operating systems was for closing opportunities and network protocol stacks before closing in the past? What do you see as barriers that need to be broken down in the open source world around going down this great path of micro services, decomposed applications, highly cohesive architectures? >> Honestly there's enough work to be getting on with without like fighting someone in that regard. I mean we're fighting against technical debt. I just don't think that people are serrated about fighting against proprietary anymore. I think that's less than a concern. Open-source technology is great. It's how most work gets done in our industry today. So you mentioned Kubernetes and certainly Docker. Though we did a phenomenal job of packaging up and experience that map to see CICD. That map to the developer workplace people like do. Phenomenal job and I think that for me at least when I look at where we are as an industry, it's all about productivity. So there are plenty of interesting new platforms. I think in my keynote, that's my question. I'm less interested in microservices than I am in distributed work. I'm interested in one of the tools that are going to enable us to become more productive, solve more problems, build more applications and get better at building software. So I think that's my sort of focus. There will always be lock-in. And I think you will also have technologies mitigate against that. I mean clear messages today from Docker about supporting multiple clouds. For a while at least multiclouds seem like something only the kind waivers were interested in but increasingly we're seeing organizations where that is definitely part of how they're using the cloud. And again I think very often it's within specific areas. And so we see organizations that are using particular clouds for different things. And we'll see more of that. >> And the productivity. I love the passion, love that in the keynote. That was loud and clear. Two key points I want to get your reaction on that. You mentioned one was inclusion. Including more people, not seeing news. It's kind of imperative. And also virtual work environments, virtual events. You kind of made a highlight there. So again people are distributed remote first. It's an opportunity to be productive. Can you share your thoughts on those two points? One is, as we're distributed, that's going to open the aperture of more engagement. More people coming in. So code of conduct not as a file you must read or some rule. Culturally embracing a code of conduct. And then also, virtual events, virtual groups convening like we're doing here. >> Yeah I mean for me at least Allison McMillan from github and she just gave such a great demo at the recent sunlight event where she finished and she was like, it was all about, I want to be able to put the kids to bed for a nap and then go code. And I think that's sort of thinking people band around the phrase ruling this together but I mean certainly parenting is a team sport. But I think it's interesting we're not welcome. It was interesting that was looking at the chat, going through, I was being accused of being woke. I was being accused of being a social justice warrior. But look at the math. The graph is pretty clear. Women are not welcomed in tech. And that means we're wasting 50% of available resource to us. And we're treating people like shit. So I thought I underplayed that in the talk actually. Something like, "Oh, why is he complaining about Linus?" Well, the fact is that Linus himself admitted he needed to change his persona in order to just be more modern and welcoming in terms of building software and building communities. So look we've got people from around the world. Different cultural norms. All of the women I know who work in tech suffer so much from effectively daily harassment. Their bonafides are challenged. These are things that we need to change because women are brilliant. I'm not letting you signaling or maybe I am. The fact is that women are amazing at software and we do a terrible job of supporting them. So women of other nationalities, we're not going to be traveling as much. I think you can also grow. No we can't keep flying around as much. Make an industry where single parents can participate more effectively. Where we could take advantage of that. There're 200 million people in Nigeria. That hunger to engage. We won't even give them a visa and then we may not be treating them right. I just think we need an industry reset. I think from a we need to travel less. We need to do better work. And we need to be more welcoming in order that that could be the case. >> Yeah, there's no doubt a reset is here and you look at the COVID crisis is forcing that function there because one, people are resetting and reinventing and trying to figure out a growth strategy. Whether it's a business or teams. And what's interesting is new roles and new responsibilities is going to emerge and I think you're right about the women in tech. I completely agree and have evidence myself and reported on it ad nauseam. But the thing is data trumps opinion. And the data is clear on this issue. So if anyone will call you a social justice warrior I just say pound sand and tell them that go on their way. And just look at the data and clear. And also the field is getting wider. When I was in computer science major back in the day, it was male-dominated yes but it was very narrow. Wasn't as broad as it is now. You can do things so much more and in fact in Kelsey Hightower's talk, he talks to persona developers. The ones that love to learn and ones that don't want to learn anything. Just want to code and do their thing. And ones that care about just app development and ones that just want to get in and sling k-8 around like it's nobody's business or work with APIs, work with infrastructure. Some just want to write code. So there's more and more surface area in computer science and coding. Or not even computer science, it's just coding, developing. >> Well, I mean it's a bigger industry. We've got clearly all sorts of challenges that need to be solved. And the services that we've got available are incredible. I mean if you look at the work of companies like Netlify in terms of developer experience. You look at the emergence of JamStack and the productivity that we're seeing there, it's a really exciting time in the industry. >> No doubt about that. >> And as I say I mean it's an exciting time. It's a scary time. But I think that we're moving to a world of more distributed work. And that's my point about open source and working on code bases from different places and what the CapCloud can enable. We can work in a different way and we don't all need to be in San Francisco, London, or Berlin as I said in the Keynote. >> I love the vision there and the passion. I totally agree with it. I think that's a whole another distributed paradigm that's going to move up the stack if you will and software. I think it's going to be codified in cloud native and cloud scale creates new services. I mean it's the virtual world. You mentioned virtual events. Groups convening like the 67,000 people coming together virtually here at DockerCon. Large, small one-on-ones group dynamics are a piece of it. So share your thoughts on virtual events and certainly it's people are now just kicking the tires, learning. You do a zoom, you do a livestream. You do some chat. It's going to evolve and I think it's going to look more like a CICD pipeline and anything else. As you start to bring media together, we get 43 sessions here. Why not make it a hundred sessions? So I think this is going to be one of those learning environments where it's not linear, it's different. What's your vision of all this if you had to give advice for the folks out there? Not event plans, with people who want to gather groups and be productive. What's your thinking on this? >> Well, it sort of has to happen. I mean there are a lot of people doing good work in this regard. Patrick Dubois, founder of DevOps days. He's doing some brilliant work delineating. Just what are all the different platforms? What does the streaming platform look like that you can use? Obviously you've got one here with theCUBE. Yeah, I mean I think the numbers are pretty clear. I mean Microsoft Build had 245,000 registered attendees and I think something that might have been to begin. The patterns are slightly different. It's not like they're going to be there the whole time but the opportunity to meet people where they are, I think is something that we shouldn't ignore. Particularly in a world not everyone again has the privilege of being able to travel. You're in a different country or as I say perhaps your life circumstances mean you can't travel. From an accessibility perspective, clearly virtual events offer an opportunity that we haven't fully nailed. I think Microsoft performance in this regard has been super interesting. They were already moving that way and Kobe just slammed it up to another level. What they did with Build recently was actually, I mean they're a media company, right? But certainly developed a focused media company. So I think you'll be okay. You're about the business of software John. Don't worry Microsoft don't give you some space there. (John and James laughing) We're under the radar at theCUBE 365 for the folks who are watching this. This is our site that we built with our software. So we're open and Docker was instrumental and I think the Docker captains were also very instrumental and trying to help us figure out the best way to preserve the content value. I personally think we're in this early stage of, content and community are clearly go hand in hand and I think as you look at the chat, some of the names that are on there. Some of the comments, really there's a new flywheel of production and this to me is the ultimate collaboration when you have these distinct groups coming together. And I think it's going to just be a data dream where people aren't the product, they're actually a contributor. And I think this open source framework that you're talking about is going to be certainly just going to evolve rapidly. I think it's just not even scratching the surface. I just think this is going to be pretty massive. And services whatever you want to define that. It could be an API to anything. It's going to be essentially the scale point. I mean why have a monolith piece of software running something. Something Microsoft teams will work well here. Zoom will work well there but ultimately what's in it for me the person? This is the key question. Developers just want to develop. You're going to hear that throughout the day. Kelsey Hightower brings up some great points in his session and Amanda silver at Microsoft, she had a quote on one of her videos. She said, "App developers are the first responders "in this crisis." And that's the first time I've heard someone say that out loud and that hits home for me because it's true. And right now app developers are one of the front lines. They're providing the app support. They're providing to the practitioners in the field. This is something that's not really written about in the press. What's your reaction to app developers are the first responders in this crisis. >> Well I mean first I think it's important to pay tribute to people that actually are first responders. Writing code can make us responsive but let's not forget there are people that are lacking PPE and they are on the frontline. So not precise manner but I might frame it slightly differently. But certainly what the current situation has shown us is productivity is super important. Target has made huge investments in building out its own software development capabilities. So they used to be like 70% external 30% internal and they turn that round to like 80% internal 20 external. And they've been turning on a dime and well there's so much going on at the moment. I'm like talking about target then I'm remembering what's happening in Minneapolis today. But anyway we'll talk about that. But yeah organizations are responding quickly. Look at the numbers that Shopify is happening because all sorts of business is something like we need to be an online business. What's the quickest way to do that. And Shopify was able to package something up in a way that they they could respond to challenges. Huge social challenges. I'm a big believer the future's unwritten at this point and I think there's a lot of problems out there you point out and the first responders are there I agree. I'm just thinking that there's got to be a better path for all of us. And this brings up the whole new roles and responsibilities around this new environment and I know you're doing a lot of research. Can you share some thoughts on what you're kind of working on now James? That's important, I'll see what's trending here at DockerCon is. Compose the relationship with Microsoft, we've got security, Dockers now, multicloud approach, making it easier, that's their bread and butter. That's what they're known for. They kind of going back to that roots of why they pioneered in the first place. So as that continues ease-of-use, what's your focus area right now that you're researching that you could share with the audience? >> Well, I mean I'd say this year for me I've got probably three key areas. One is what's called GitOps. So it's the notion that you're using Git as a system of record. So that started off randomly making changes, you have an audit trail. You begin to have some sort of sense of compliance in software changes. I think the idea of everything has to be by a sort of a pull request. That automation model is super thing to me. So I've been looking at that. A lot of development teams are using those approaches. Observability is a huge trend. We're moving to the idea of testing and production. The kind of stuff that's been evangelized so successfully by charity majors honeycomb. It's super exciting to me and it's true because in effect, you're always testing in production, your dev environment. I mean we used to have this idea that you'd have a Dev and a Dev stage. You're have a staging environment. The only environment that really matters is where the rubber meets the road. And that is deployment. So I think that having having better tools for that is one of the areas I'm looking at. So how are tools innovating that area? And it won't be the thing that this is my own personal thing. I've been talking about progressive delivery which is asking a question about reducing risk by really understanding the blast radius of the service to be able to roll it out to specific use of populations first. Understanding who they are and enrolling it up so it's the idea that like maybe you brought something out to your employees first. Maybe you are in California and you roll something out in Tokyo knowing that not many people are using that service. It is a live environment but people are not going to be adversely affected if it happens. So Canary's Blue-Green deployments and also experimentation. This is sort of one of the areas I'm being sort of pulled towards. It's sort of product management and how that's really converging with software development. I feel like that's one of the things I haven't fully, I mean I think it's when they have research focused but you have to respond to new information. Anyhow, I'm spending a lot of time thinking about the world of product management. It's those companies to be most respect in terms of companies that are crushing it in the digital economy. They have such a strong product management focused. Everything is driven by product managers that understand technology and that's an exciting shift. The one that I'm paying greater attention. >> You do some great work and I love the focus on productivity software development. Getting those app developers out there and it's interesting. I just think that it's such an exciting time. It's almost intoxicating. Some people drinking on Twitter online and having beers because they're in different time zone. But if you look up and down the action that's going on, you got at the application developers side, all the things you were mentioning services. But when you look at the cloud side, you got almost this operating system reset. It's a systems architecture. So you have the hall and that's up and down. The middle of the stack to the bottom, you have this operating systems thinking and evolution. And then you got at the top, the pure software developers. And this is again to me the big aha moment. For the industry there's a true opportunity to scale that in unbelievable ways. And you don't have to pick a side. You can do a top of the stack bottom stack. So I think kubernetes and micro services really bring this whole enablement piece to the table. And that fascinates me and I think that's going to change what the apps will look like. It'll give more productivity and then making the internet programmable unit, that's new systems. So that seems to be the trend. You're a systems guy, your girl or you're a developer. How do you see that evolving? Do you get to that level? >> Developer experience is not necessarily the key value of Kubernetes. It's supremely flexible sort of system. It does offer you that portability. But I think what I'm seeing now is how people are taking Kubernetes and kind of thinking, so you've got VMware, acquires Heptio, brings Pivotal into the fold, starting about what that platform looks like. I think Pivotal with cloud foundry did a great job of thinking through operator experience. Operator experience is not the same as developer experience. I think we're going to see a bit more specialization of roles. Meanwhile at that point, you've got the cloud players all doing pretty awesome job supporting Kubernetes. But it gives that portability promise. So I think for me, one of the things is not expecting everyone to do everything. It's like Kelsey said, some people just want to come into work and do their job and they're super important. And so VMware I think a history of certification of application environments. So of them it's sort of quite--and certification of humans. It's quite natural that they would be somebody that would think about how do we make Kurbenetes more consumable and packaged in a way that more people take advantage of it. Docker was such a phenomenon and now seeing how that sort of evolving into that promise of portability is beginning to be realized. So I think the specialization, the pendulum is going to swing back just a little bit. >> I think it's just great timing and congratulations on all the work and thanks for taking the time for participating in DockerCon with the Keynote. Taking time out of your day and coming in and doing this live interview. The chat looks good. Hit some great, get some fans in there. It's a great opportunity and I think Docker as the pioneers, pivoting in a new direction, it's all about developer productivity and James you've been on it. @monkchips is his Twitter handle, follow him, hit him up. I'm John Furrier here in the studio for DockerCon 2020. Ginebra CEO and you got Brett Fisher on the captain's channel. If you go to the site, you'll see the calendar. Jump into any session you want. They'll be live on the time or on-demand instantly. TheCUBE track has a series of enemies. You've got Amazon, we got Microsoft, get some great guests, great practitioners that are literally having an impact on society. So thanks for watching. James, thanks for spending the time. >> Thank you very much John. >> Okay James Governor, founder of Monkchips, great firm, great person-- >> RedMonk, RedMonk is the company. Monkchips is the Twitter. >> Redmonk, Monkchips. RedMonk, RedMonk. >> RedMonk is the company. >> RedMonk, RedMonk. >> @monkchips is his Twitter handle and RedMonk is the firm, thank you for the correction. Okay more coverage DockerCon after this short break. Stay with us. The next segment is coming up. Stay with us here at theCUBE DockerCon. (gentle music)