>>Mm. >>Okay. Hello, and welcome to the Cubes Coverage of the International Women in Tech Showcase featuring National Women's Day. I'm John for a host of the Cube. We have a great guest here of any theory a PJ head of aerospace and satellite for A W S A P J s Asia Pacific in Japan. Great to have you on many thanks for joining us. Talk about Space and International Women's Day. Thanks for coming on. >>Thanks, John. It's such a pleasure to be here with you. >>So obviously, aerospace space satellite is an area that's growing. It's changing. AWS has made a lot of strides closure, and I had a conversation last year about this. Remember when Andy Jassy told me about this initiative to 2.5 years or so ago? It was like, Wow, that makes a lot of sense Ground station, etcetera. So it just makes a lot of sense, a lot of heavy lifting, as they say in the satellite aerospace business. So you're leading the charge over there in a p J. And you're leading women in space and beyond. Tell us what's the Storey? How did you get there? What's going on. >>Thanks, John. Uh, yes. So I need the Asia Pacific business for Clint, um, as part of Amazon Web services, you know, that we have in industry business vertical that's dedicated to looking after our space and space customers. Uh, my journey began really? Three or four years ago when I started with a W s. I was based out of Australia. Uh, and Australia had a space agency that was being literally being born. Um, and I had the great privilege of meeting the country's chief scientist. At that point. That was Dr Alan Finkel. Uh, and we're having a conversation. It was really actually an education conference. And it was focused on youth and inspiring the next generation of students. Uh, and we hit upon space. Um, and we had this conversation, and at that stage, we didn't have a dedicated industry business vertical at A W s well supported space customers as much as we did many other customers in the sector, innovative customers. And after the conversation with Dr Finkel, um, he offered to introduce me, uh, to Megan Clark, who was back back then the first CEO of the Australian Space Agency. So that's literally how my journey into space started. We had a conversation. We worked out how we could possibly support the Australian Space Agency's remit and roadmap as they started growing the industry. Uh, and then a whole industry whole vertical was set up, clinic came on board. I have now a global team of experts around me. Um, you know, they've pretty much got experience from everything creating building a satellite, launching a satellite, working out how to down link process all those amazing imagery that we see because, you know, um, contrary to what a lot of people think, Uh, space is not just technology for a galaxy far, far away. It is very much tackling complex issues on earth. Um, and transforming lives with information. Um, you know, arranges for everything from wildfire detection to saving lives. Um, smart, smart agriculture for for farmers. So the time of different things that we're doing, Um, and as part of the Asia Pacific sector, uh, my task here is really just to grow the ecosystem. Women are an important part of that. We've got some stellar women out here in region, both within the AWS team, but also in our customer and partner sectors. So it's a really interesting space to be. There's a lot of challenges. There's a lot of opportunities and there's an incredible amount of growth so specific, exciting space to be >>Well, I gotta say I'm super inspired by that. One of the things that we've been talking about the Cuban I was talking to my co host for many, many years has been the democratisation of digital transformation. Cloud computing and cloud scale has democratised and change and level the playing field for many. And now space, which was it's a very complex area is being I want kind of democratised. It's easier to get access. You can launch a satellite for very low cost compared to what it was before getting access to some of the technology and with open source and with software, you now have more space computing things going on that's not out of reach. So for the people watching, share your thoughts on on that dynamic and also how people can get involved because there are real world problems to solve that can be solved now. That might have been out of reach, but now it's cloud. Can you share your thoughts. >>That's right. So you're right, John. Satellites orbiting There's more and more satellites being launched every day. The sensors are becoming more sophisticated. So we're collecting huge amounts of data. Um, one of our customers to cut lab tell us that we're collecting today three million square kilometres a day. That's gonna increase to about three billion over the next five years. So we're already reaching a point where it's impossible to store, analyse and make sense of such massive amounts of data without cloud computing. So we have services which play a very critical role. You know, technologies like artificial intelligence machine learning. Help us help these customers build up products and solutions, which then allows us to generate intelligence that's serving a lot of other sectors. So it could be agriculture. It could be disaster response and recovery. Um, it could be military intelligence. I'll give you an example of something that's very relevant, and that's happening in the last couple of weeks. So we have some amazing customers. We have Max our technologies. They use a W S to store their 100 petabytes imagery library, and they have daily collection, so they're using our ground station to gather insight about a lot of changing conditions on Earth. Usually Earth observation. That's, you know, tracking water pollution, water levels of air pollution. But they're also just tracking, um, intelligence of things like military build up in certain areas. Capella space is another one of our customers who do that. So over the last couple of weeks, maybe a couple of months, uh, we've been watching, uh, images that have been collected by these commercial satellites, and they've been chronicling the build up, for instance, of Russian forces on Ukraine's borders and the ongoing invasion. They're providing intelligence that was previously only available from government sources. So when you talk about the democratisation of space, high resolution satellite images are becoming more and more ridiculous. Um, I saw the other day there was, uh, Anderson Cooper, CNN and then behind him, a screenshot from Capella, which is satellite imagery, which is very visible, high resolution transparency, which gives, um, respected journalists and media organisations regular contact with intelligence, direct intelligence which can help support media storytelling and help with the general public understanding of the crisis like what's happening in Ukraine. And >>I think on that point is, people can relate to it. And if you think about other things with computer vision, technology is getting so much stronger. Also, there's also metadata involved. So one of the things that's coming out of this Ukraine situation not only is tracking movements with the satellites in real time, but also misinformation and disinformation. Um, that's another big area because you can, uh, it's not just the pictures, it's what they mean. So it's well beyond just satellite >>well, beyond just satellite. Yeah, and you know, not to focus on just a crisis that's happening at the moment. There's 100 other use cases which were helping with customers around the globe. I want to give you a couple of other examples because I really want people to be inspired by what we're doing with space technology. So right here in Singapore, I have a company called Hero Factory. Um, now they use AI based on Earth observation. They have an analytics platform that basically help authorities around the region make key decisions to drive sustainable practises. So change detection for shipping Singapore is, you know, it's lots of traffic. And so if there's oil spills, that can be detected and remedy from space. Um, crop productivity, fruit picking, um, even just crop cover around urban areas. You know, climate change is an increasing and another increasing, uh, challenges global challenge that we need to tackle and space space technology actually makes it possible 15 50% of what they call e CVS. Essential climate variables can only be measured from space. So we have companies like satellite through, uh, one of our UK customers who are measuring, um, uh, carbon emissions. And so the you know, the range of opportunities that are out there, like you said previously untouched. We've just opened up doors for all sorts of innovations to become possible. >>It totally is intoxicating. Some of the fun things you can discuss with not only the future but solving today's problems. So it's definitely next level kind of things happening with space and space talent. So this is where you start to get into the conversation like I know some people in these major technical instance here in the US as sophomore second year is getting job offers. So there's a There's a there's a space race for talent if you will, um and women talent in particular is there on the table to So how How can you share that discussion? Because inspiration is one thing. But then people want to know what to do to get in. So how do you, um how do you handle the recruiting and motivating and or working with organisations to just pipeline interest? Because space is one of the things you get addicted to. >>Yeah. So I'm a huge advocate for science, technology, engineering, math. We you know, we highlights them as a pathway into space into technology. And I truly believe the next generation of talent will contribute to the grand challenges of our time. Whether that climate change or sustainability, Um, it's gonna come from them. I think I think that now we at Amazon Web services. We have several programmes that we're working on to engage kids and especially girls to be equipped with the latest cloud skills. So one of the programmes that we're delivering this year across Singapore Australia uh, we're partnering with an organisation called the Institute for Space Science, Exploration and Technology and we're launching a programme called Mission Discovery. It's basically students get together with an astronaut, NASA researcher, technology experts and they get an opportunity to work with these amazing characters, too. Create and design their own project and then the winning project will be launched will be taken up to the International space station. So it's a combination of technology skills, problem solving, confidence building. It's a it's a whole range and that's you know, we that's for kids from 14 to about 18. But actually it, in fact, because the pipeline build is so important not just for Amazon Web services but for industry sector for the growth of the overall industry sector. Uh, there's several programmes that were involved in and they range from sophomore is like you said all the way to to high school college a number of different programmes. So in Singapore, specifically, we have something called cloud Ready with Amazon Web services. It's a very holistic clouds killing programme that's curated for students from primary school, high school fresh graduates and then even earlier careers. So we're really determined to work together closely and it the lines really well with the Singapore government's economic national agenda, um so that that's one way and and then we have a tonne of other programmes specifically designed for women. So last year we launched a programme called She Does It's a Free online training learning programme, and the idea is really to inspire professional women to consider a career in the technology industry and show them pathways, support them through that learning process, bring them on board, help drive a community spirit. And, you know, we have a lot of affinity groups within Amazon, whether that's women in tech or a lot of affinity groups catering for a very specific niches. And all of those we find, uh, really working well to encourage that pipeline development that you talk about and bring me people that I can work with to develop and build these amazing solutions. >>Well, you've got so much passion. And by the way, if you have, if you're interested in a track on women in space, would be happy to to support that on our site, send us storeys, we'll we'll get We'll get them documented so super important to get the voices out there. Um and we really believe in it. So we love that. I have to ask you as the head of a PJ for a W S uh aerospace and satellite. You've you've seen You've been on a bunch of missions in the space programmes of the technologies. Are you seeing how that's trajectory coming to today and now you mentioned new generation. What problems do you see that need to be solved for this next generation? What opportunities are out there that are new? Because you've got the lens of the past? You're managing a big part of this new growing emerging business for us. But you clearly see the future. And you know, the younger generation is going to solve these problems and take the opportunities. What? What are they? >>Yes, Sometimes I think we're leaving a lot, uh, to solve. And then other times, I think, Well, we started some of those conversations. We started those discussions and it's a combination of policy technology. We do a lot of business coaching, so it's not just it's not just about the technology. We do think about the broader picture. Um, technology is transferring. We know that technology is transforming economies. We know that the future is digital and that diverse backgrounds, perspective, skills and experiences, particularly those of women minority, the youth must be part of the design creation and the management of the future roadmaps. Um, in terms of how do I see this going? Well, it's been sort of we've had under representation of women and perhaps youth. We we just haven't taken that into consideration for for a long time now. Now that gap is slowly becoming. It's getting closer and closer to being closed. Overall, we're still underrepresented. But I take heart from the fact that if we look at an agency like the US Mohammed bin Rashid Space Centre, that's a relatively young space agency in your A. I think they've got about three or 400 people working for them at this point in time, and the average age of that cohort John, is 28. Some 40% of its engineers and scientists are women. Um, this year, NASA is looking to recruit more female astronauts. Um, they're looking to recruit more people with disabilities. So in terms of changing in terms of solving those problems, whatever those problems are, we started the I guess we started the right representation mix, so it doesn't matter. Bring it on, you know, whether it is climate change or this ongoing crisis, productive. Um, global crisis around the world is going to require a lot more than just a single shot answer. And I think having diversity and having that representation, we know that it makes a difference to innovation outputs. We know that it makes a difference to productivity, growth, profit. But it's also just the right thing to do for so long. We haven't got it right, and I think if we can get this right, we will be able to solve the majority of some of the biggest things that we're looking at today. >>And the diversity of problems in the diversity of talent are two different things. But they come together because you're right. It's not about technology. It's about all fields of study sociology. It could be political science. Obviously you mentioned from the situation we have now. It could be cybersecurity. Space is highly contested. We dated long chat about that on the Last Cube interview with AWS. There's all these new new problems and so problem solving skills. You don't need to have a pedigree from Ivy League school to get into space. This is a great opportunity for anyone who can solve problems because their new No one's seen them before. >>That's exactly right. And you know, every time we go out, we have sessions with students or we're at universities. We tell them, Raise your voices. Don't be afraid to use your voice. It doesn't matter what you're studying. If you think you have something of value to say, say it. You know, by pushing your own limits, you push other people's limits, and you may just introduce something that simply hasn't been part of before. So your voice is important, and we do a lot of lot of coaching encouraging, getting people just to >>talk. >>And that in itself is a great start. I think >>you're in a very complex sector, your senior leader at AWS Amazon Web services in a really fun, exciting area, aerospace and satellite. And for the young people watching out there or who may see this video, what advice would you have for the young people who are trying to navigate through the complexities of now? Third year covid. You know, seeing all the global changes, um, seeing that massive technology acceleration with digital transformation, digitisation it's here, digital world we're in. >>It could >>be confusing. It could be weird. And so how would you talk to that person and say, Hey, it's gonna be okay? And what advice would you give? >>It is absolutely going to be okay. Look, from what I know, the next general are far more fluent in digital than I am. I mean, they speak nerd. They were born speaking nerd, so I don't have any. I can't possibly tell them what to do as far as technology is concerned because they're so gung ho about it. But I would advise them to spend time with people, explore new perspectives, understand what the other is trying to do or achieve, and investing times in a time in new relationships, people with different backgrounds and experience, they almost always have something to teach you. I mean, I am constantly learning Space tech is, um it's so complicated. Um, I can't possibly learn everything I have to buy myself just by researching and studying. I am totally reliant on my community of experts to help me learn. So my advice to the next generation kids is always always in this time in relationships. And the second thing is, don't be disheartened, You know, Um this has happened for millennia. Yes, we go up, then we come down. But there's always hope. You know, there there is always that we shape the future that we want. So there's no failure. We just have to learn to be resilient. Um, yeah, it's all a learning experience. So stay positive and chin up, because we can. We can do it. >>That's awesome. You know, when you mentioned the Ukraine in the Russian situation, you know, one of the things they did they cut the Internet off and all telecommunications and Elon Musk launched a star linked and gives them access, sending them terminals again. Just another illustration. That space can help. Um, and these in any situation, whether it's conflict or peace and so Well, I have you here, I have to ask you, what is the most important? Uh uh, storeys that are being talked about or not being talked about are both that people should pay attention to. And they look at the future of what aerospace satellite these emerging technologies can do for the world. What's your How would you kind of what are the most important things to pay attention to that either known or maybe not being talked about. >>They have been talked about John, but I'd love to see more prominent. I'd love to see more conversations about stirring the amazing work that's being done in our research communities. The research communities, you know, they work in a vast area of areas and using satellite imagery, for instance, to look at climate change across the world is efforts that are going into understanding how we tackle such a global issue. But the commercialisation that comes from the research community that's pretty slow. And and the reason it's loads because one is academics, academics churning out research papers. The linkage back into industry and industry is very, um, I guess we're always looking for how fast can it be done? And what sort of marginal profit am I gonna make for it? So there's not a lot of patients there for research that has to mature, generate outputs that you get that have a meaningful value for both sides. So, um, supporting our research communities to output some of these essential pieces of research that can Dr Impact for society as a whole, Um, maybe for industry to partner even more, I mean, and we and we do that all the time. But even more focus even more. Focus on. And I'll give you a small example last last year and it culminated this earlier this month, we signed an agreement with the ministry of With the Space Office in Singapore. Uh, so it's an MOU between AWS and the Singapore government, and we are determined to help them aligned to their national agenda around space around building an ecosystem. How do we support their space builders? What can we do to create more training pathways? What credits can we give? How do we use open datasets to support Singaporeans issues? And that could be claimed? That could be kind of change. It could be, um, productivity. Farming could be a whole range of things, but there's a lot that's happening that is not highlighted because it's not sexy specific, right? It's not the Mars mission, and it's not the next lunar mission, But these things are just as important. They're just focused more on earth rather than out there. >>Yeah, and I just said everyone speaking nerd these days are born with it, the next generations here, A lot of use cases. A lot of exciting areas. You get the big headlines, you know, the space launches, but also a lot of great research. As you mentioned, that's, uh, that people are doing amazing work, and it's now available open source. Cloud computing. All this is bringing to bear great conversation. Great inspiration. Great chatting with you. Love your enthusiasm for for the opportunity. And thanks for sharing your storey. Appreciate it. >>It's a pleasure to be with you, John. Thank you for the opportunity. Okay. >>Thanks, Manny. The women in tech showcase here, the Cube is presenting International Women's Day celebration. I'm John Ferrier, host of the Cube. Thanks for watching. Mm mm.

>> Narrator: From around the globe, it's theCUBE with digital coverage of IBM Think 2021, brought to you by IBM. >> Welcome back to IBM Think 2021. This is the cubes ongoing coverage, where we go out to the events, we extract the signal from the noise, of course virtually in this case, now we're going to talk about ecosystems, partnerships and the flywheel they deliver in the technology business. And with me are Jason Kelly, he's the general manager global strategic partnerships, IBM global business services and Mani Dasgupta, who's the vice president of marketing for IBM global business services. Folks it's great to see you again. I wish we were face-to-face, but this'll have to do. >> Good to see you Dave and same, I wish we were face to face, but we'll, we'll go with this. >> Soon. We're being patient. Jason, let's start with you. You, you have a partner strategy. I wonder if you could sort of summarize that and tell us more about it. >> So it's interesting that we start with the strategy because you said, we have a partner strategy Dave and I'd say that the market has dictated back to us, a partner strategy. Something that we it's not new, we didn't start it yesterday. It's something that we continue to evolve in and build even stronger. This thought of a, a partner strategy is it... Nothing's better than the thought of a partnership and people say, "Oh, well, you know you got to work together as one team and as a partner." And it sounds almost as a one to one type relationship. Our strategy is much different than that Dave and our execution is even better. And that, that execution is focused on now the requirement that the market, our clients are showing to us and our strategic partners, that one... One player, can't deliver all their needs. They can't design solution and deliver that from one place. It does take an ecosystem to the word that you called out, this thought of an ecosystem. And our strategy and execution is focused on that. And the reason why I say it evolves is because the market will continue to evolve and this thought of being able to look at a client's, let's call it a workflow, let's call it a value chain from one end to the other, wherever they start their process to wherever it ultimately hits that end user, it's going to take many players to cover that. And then we as IBM want to make sure that we are the general contractor of that capability with the ability to convene the right strategic partners, bring out the best value for that outcome, not just technology for technology's sake, but the outcome that the end client is looking for so that we bring value to our strategic partners and that end client. >> I think about when you talk about the, the value chain, you know, I'm imagining, you know the business books years ago where you see the conceptual value chain, you could certainly understand that and you could put processes together to connect them and now, you've got technology. I think of APIs. It's, it's, it really supports that everything gets accelerated and, and Mani, I wonder if you could address sort of the the go to market, how this notion of ecosystem which is so important is impacting the way in which you go to market. >> Absolutely. So modern business, you know demands a new approach to working. The ecosystem thought that Jason was just alluding to, it's a mutual benefit of all these companies working together in the market. It's a mutual halo of the brands. So as responsible, you know, for the championship of, of the IBM and the Global Business Services brand, I am very, very interested in this mutual working together. It should be a win, win, win as we say in the market. It should be a win for, our clients first and foremost, it should be a win for our partners and it should be a win for IBM, and we are working together right now on an approach to bring this go-to-market market strategy to life. >> So I wonder if we can maybe talk about, how this actually works and, and pulling some examples. You must have some favorites that we can touch on. Is that, is that fair? Can we, can we name some names? >> Sure. Names always work in debut writing. It's always in context of reality that we can talk about, as I said, this execution and not just a strategy and I'll, I'll start with probably what's right in the front of many people's minds. As we're doing this virtually because of what, because of an unfortunate pandemic. Just disastrous loss of life and things that have taken us down a path we go, whoa! (clears throat) How do we, how do we address that? Well, anytime there's a tough task IBM raises its hand first. You know, whether it was putting a person on the moon and bringing them home safely, or standing up a system behind the current social security administration, you know during the depression, you pick it. Well here we are now and why not start with that as an example because I think it calls out just what we mentioned here. First, Dave, this thought of, of an ecosystem because the first challenge, how do we create and address the biggest data puzzle of our lives which is, how do we get this vaccine created in record time? Which it was. The fastest before that was four years. This was a matter of months. So Pfizer created the first one out and then had to get it out to distribution. Behind that is a wonderful partner of ours, SAP trying to work with that. So us working with SAP, along with Pfizer in order to figure out, how to get that value chain and some would say supply chain, but I'll, I'll address that in a second, but there's many players there. And, and so we were in the middle of that with Pfizer committed to saying, how do we do that with SAP? So now you see players working together as one ecosystem. But then think about the ecosystem that that's happening where you have a federal government agency. You have Ms. State, Alocal, you have healthcare life science industry, you have consumer industry. Oh, wait a second Dave, this is getting very complicated, right? Well, this is the thought of convening in the ecosystem. And this is what I'm telling you is, is our execution and it, it has worked well and so it's, it's it's happening now and we see it still developing and being, being, you know very productive in real time. But then, I said there was a another example and that's with me, you, Mani, whomever. You pick the consumer. Ultimately we are that outcome of, of the value chain. That's why I said I don't want to just call it a supply chain because at the end is, is, is someone consuming and in this case we need a shot. And so we partnered with Salesforce, IBM and Salesforce saying, wait a minute that's not a small task. It's not just get, get the content there and put it in someone's arm. Instead there's scheduling that must be done. There's follow up, and entire case management like system. Salesforce is a master at this. So work.com team with IBM we said now, let's get that part done for the right type of UI UX capability, that user experience, user interaction interface and then also, in bringing another player in the ecosystem. One of ours, Watson health, along with our blockchain team, we brought together something called a digital health pass. So, I've just talked about two ecosystems where multiple ecosystems working together. So you think of an ecosystem of ecosystems. I call it out blockchain technology and obviously supply chain, but there's also AI, IOT. So you start to see where, look, this is truly an orchestration effort that has to happen with very well designed capability and so of course we master in design and tying that, that entire ecosystem together and convening it so that we get to the right outcome. You, me, Mani are all getting the shot, being healthy. That's a real-time example of us working with an ecosystem and teaming with key strategic partners. >> You know Mani, I, I, I mean, Jason you're right. I mean this pandemic's been horrible. I have to say, I'm really thankful it didn't happen 20 years ago because it would have been like, okay here's some big PCs and a modem and go ahead and figure it out. So, at least, the tech industry has saved the business. I mean, with, and earlier we mentioned AI, automation, data, you know, even things basic things like, security at the end point. I mean so many things and you're right. I mean, IBM in particular, other large companies, you mentioned, SAP who have taken the lead and it's really, I, I don't, I Mani I don't think the tech industry gets enough credit but I wonder if there's some of your favorite partnerships that you can talk about. >> Yeah. So I'm going to, I'm going to build on what you just said, Dave. IBM is in this unique position amongst this ecosystem. Not only the fact that we have the world's leading most innovative technologies to bring to bear, but we also have the consulting capabilities that go with it. Now to make any of these technologies work towards the solution that Jason was referring to in this digital health pass, it could be any other solution, you would need to connect these disparate systems sometimes make them work towards a common outcome to provide value to the clients. So I think our role as IBM within this ecosystem is pretty unique in that we are able to bring both of these capabilities to bear. In terms of, you know, you asked about favorites. There are, this is really a co-opetition market where everybody has products, everybody has services. The most important thing is how are we, how are we bringing them all together to serve the need or the need of the hour in this case? I would say one important thing in this, as you observe how these stories are panning out. In an ecosystem, in a partnership, it is about the value that we provide to our clients together. So it's almost like a "sell with" model from, from a go-to-market perspective. There is also a question of our products and services being delivered through our partners, right? So think about this, the span and scope or what we do here and so that's the sell through, and then of course we have our products running within our partner companies and our partner products for example, Salesforce, running within IBM. So this is a very interesting and a new way of doing business. I would say it's almost like the, the modern way of doing business with modern IT. >> Well, and you mentioned co-opetition. I mean, I look at it, you're, you're, you're part of IBM that will work with anybody 'cause you're your customer first. Whether it's AWS, Microsoft, I mean, Oracle is a, is a, is a really tough competitor but your customers are using Oracle and they're using IBM. So I mean, as a, those are some, you know good examples I think of your point about co-opetition. >> Absolutely. If you pick on any other client, I'll mention in this case, Delta. Delta was working with us on moving, being more agile and now this pandemic has impacted the airline sector particularly hard, right? With travel stopping and anything. So they are trying to get to a model which will help them scale up, scale down be more agile, be more secure be closer to their customers to try and understand how they can provide value to their customers and customers better. So we are working with Delta on moving them to cloud, on the journey to cloud. Now that public cloud could be anything. The, the beauty of this model in a hybrid cloud approach is that you're able to put them on red hat openshift, you're able to do and package the, the services into microservices kind of a model. You want to make sure all the applications are running on a... On a portable almost a platform agnostic kind of a model. This is the beauty of this ecosystem that we are discussing as the ability, to do what's right for the end customer at the end of the day. >> How about some of the like SaaS players? Like some of the more prominent ones. And we, we, we watched the ascendancy of ServiceNow and Workday, you mentioned Salesforce. How do you work with those guys? Obviously there's an AI opportunity but maybe you could add some color there. >> So I like the fact Dave that you call out the different hyperscalers, for example whether it's AWS, whether it's Microsoft, knowing that they have their own cloud instances, for example. And when you, when you mentioned, hey, had this happened a long time ago, you know you started talking about the, the heft of the technology. I started thinking of all the, the the truck loads of servers or whatever they, you know they'd have to pull up, we don't need that now because it can happen in the cloud. And you don't have to pick one cloud or the other. And so when people say hybrid cloud, that's what comes out. You start to think of what I call, I call, you know, a hybrid of hybrids because I told you before, you know these roles are changing. People aren't just buyers or suppliers. They're both. And then you start to say, what are, what are different people supplying? Well, in that ecosystem, we know there's not going to be one player. There's going to be multiple. So we partner by doing just what Mani called out as this thought of integrating in hybrid environments on hybrid platforms with hybrid clouds, multi-clouds. Maybe I want something on my premises, something somewhere else. So in giving that capability, that flexibility, we empower and this is what it's doing is that co-opetition. We empower our partners, our strategic partners. We want them to be better with us and this is just the thought of, you know, being able to actually bring more together and move faster. Which is almost counter-intuitive. You're like, wait a minute, you're adding more players but you're moving faster. Exactly. Because we have the capability to integrate those, those technologies and get that outcome that Mani mentioned. >> I would add to one Jason, you mentioned something very, very interesting. I think if you want to go just fast, you go alone. But if you want to go further, you go together. And that is the core of our point of view, in this case is that we want to go further and we want to create value that is long lasting. >> What about like, so I get the technology players and there's maybe things that you do, that others don't or vice versa so the gap fillers, et cetera. But what about, how, maybe customers do they get involved? Perhaps government agencies, maybe they be, they they be customer or an NGO as another example. Are they part of this value chain part of this ecosystem? >> Absolutely. I'll give you... I'll stick with the same example when I mentioned a digital health pass. That digital health pass, is something that we have as IBM and it's a credential. Think of it as a health credential, not a vaccine passport cause it could be used for a test for, a negative test on COVID, it could be used for antibodies. So if you have this credential it's something that we as IBM created years back and we were using it for learning. When you think of, you know getting people certifications versus a four-year diploma. How do we get people into the workforce? That was what was original. That was a Jenny Rometty thought. Let's focus on new collar workers. So we had this asset that we'd already created and then said wait, here's a place for it to work with, with health, with validation verification on someone's option, it's optional. They choose it. Hey, I want to do it this way. Well, the state of New York said that they want it to do it that way and they said, listen we are going to have a digital health pass for all of our, all of our New York citizens and we want to make sure that it's equitable. It could be printed or on a screen and we want it to be designed in this way and we want it to work on this platform and we want to be able to, to work with these strategic partners, like Salesforce and SAP, Alocal. I mean, I can just keep going. And we said, "Okay, let's do this." And this is this thought of collaboration and doing it by design. So we haven't lost that Dave. This only brings it to the forefront just as you said. Yes, that is what we want. We want to make sure that in this ecosystem, we have a way to ensure that we are bringing together, convening not just point products or different service providers but taking them together and getting the best outcomes so that that end user can have it configured in the way that they, they want it. >> Guys, we've got to leave it there but it's clear you're helping your customers and your partners on this, this digital transformation journey that we already, we all talk about. You get this massive portfolio of capabilities, deep, deep expertise. I love the hybrid cloud and AI focus. Jason and Mani, really appreciate you coming back in the cubes. Great to see you both. >> Thank you so much, Dave. Fantastic. >> Thank you Dave. Great to be with you. >> All right, and thank you for watching everybody. Dave Vellante, for the cube and in continuous coverage of IBM Think 2021, the virtual edition. Keep it right there. (poignant music) (bright uplifting music)

>>From around the globe. It's the Cube with digital coverage of IBM think 2021 brought to you by >>IBM. Welcome back to IBM Think 2021. This is the cubes ongoing coverage where we go out to the events, we extract the signal from the noise of course, virtually in this case now we're going to talk about ecosystems, partnerships in the flywheel, they deliver in the technology business and with me or Jason kelly, general manager, global strategic partnerships, IBM global business services and Mani Das Gupta, who is the vice president of marketing for IBM Global Business services folks. It's great to see you again in which we're face to face. But this will have to do >>good to see you Dave and uh same, I wish we were face to face but uh we'll we'll go with this >>soon. We're being patient, Jason. Let's start with you. You have a partner strategy. I wonder if you could sort of summarize that and tell us more about it. >>So it's interesting that we start with the strategy because you said we have a partner strategy dave and I'd say that the market has dictated back to us a partner strategy something that we it's not new and we didn't start it yesterday. It's something that we continue to evolve and build even stronger. This thought of a partner strategy is it nothing is better than the thought of a partner ship. And people say oh well you know you got to work together as one team and as a partner And it sounds almost as a 1-1 type relationship. Our strategies is much different than that. David our execution is even better and that that execution is focused on now. The requirement that the market our clients are showing to us and our strategic partners that one player can't deliver all their needs, they can't Design solution and deliver that from one place. It does take an ecosystem to the word that you called out. This thought of an ecosystem and our strategy and execution is focused on that. And the reason why I say it evolves is because the market will continue to evolve and this thought of being able to look at a client's let's call it a a workflow, let's call it a value chain from one end to the other, wherever they start their process to wherever it ultimately hits that end user. It's going to take many players to cover that. And then we, as IBM want to make sure that we are the general contractor of that capability with the ability to convene the right strategic partners, bring out the best value for that outcome, not just technology for technology's sake, but the outcome that the incline is looking for so that we bring value to our strategic partners and that in client. >>I think about when you talk about the value chain, you know, I'm imagining, you know, the business books years ago you see the conceptual value chain, you can certainly understand that you can put processes together to connect them and now you've got technology, I think of a P. I. S. It's it's really supports that everything gets accelerated and and uh money. I wonder if you could address some of the the go to market how this notion of of ecosystem which is so important, is impacting the way in which you go to market. >>Absolutely. So modern business, you know, demands a new approach to working the ecosystem. Thought that Jason was just alluding to, it's a mutual benefit of all these companies working together in the market, it's a mutual halo of the brands, so as responsible for the championship of the IBM and the global business services brand. I am very, very interested in this mutual working together. It should be a win win win, as we say in the market, it should be a win for our clients, first and foremost, it should be a win for our partners and it should be a win for IBM and we are working together right now on an approach to bring this, go to market strategy to life. >>So I wonder if we could maybe talk about how this actually works and and pull in some examples, uh you must have some favorites that that we can touch on. Uh is that, is that fair? Can we, can we name some names, >>sure names, always working debut, right. And it's always in context of reality that we can talk about, as I said, this execution and not just a strategy. And I'll start with probably what's right in the front of many people's minds as we're doing this virtually because of what because of an unfortunate pandemic, um, this disastrous loss of life and things that have taken us down a path. We go well, how do we, how do we address that? Well, any time there's a tough task, IBM raises its hand first. You know, whether it was putting a person on the moon and bringing them home safely or standing up a system behind the current Social Security Administration, you know, during the Depression, you pick it well here we are now. And why not start with that as an example? Because I think it calls out just what we mentioned here first day, this thought of a, of an ecosystem because the first challenge, how do we create uh and address the biggest data puzzle of our lives, which is how do we get this vaccine created in record time, which it was the fastest before that was four years. This was a matter of months. Visor created the first one out and then had to get it out to distribution. Behind. That is a wonderful partner of R. S. A. P. Trying to work with that. So us working with S. A. P. Along with Pfizer in order to figure out how to get that value chain. And some would say supply chain, but I'll address that in a second. But there's many players there. And so we were in the middle of that with fires are committed to saying, how do we do that with S. A. P. So now you see players working together as one ecosystem. But then think about the ecosystem that that's happening where you have a federal government agency, a state, a local, you have healthcare, life science industry, you have consumer industry. Oh wait a second day. This is getting very complicated, Right? Well, this is the thought of convening an ecosystem and this is what I'm telling you is our execution and it has worked well. And so it's it's it's happening now. We still it's we see it's still developing and being, being, you know, very productive in real time. But then I said there was another example and that's with me, you mani whomever you pick the consumer. Ultimately we are that outcome of of the value chain. That's why I said, I don't want to just call it a supply chain because at the end is a someone consuming and in this case we need a shot. And so we partnered with Salesforce, IBM and Salesforce saying, wait a minute, that's not a small task. It's not just get the content there and put it in someone's arm instead they're scheduling that must be done. There's follow up an entire case management like system sells force is a master at this, so work dot com team with IBM, we sit now let's get that part done for the right type of UI UX capability that the user experience, user interaction interface and then also in bringing another player in the ecosystem, one of ours Watson health along with our block changing, we brought together something called a Digital Health pass. So I've just talked about two ecosystems work multiple ecosystems working together. So you think of an ecosystem of ecosystems. I called out Blockchain technology and obviously supply chain but there's also a I I O T. So you start to see where look this is truly an orchestration effort. It has to happen with very well designed capability and so of course we master and design and tying that that entire ecosystem together and convening it so that we get to the right outcome you me money all getting into shot being healthy. That's a real time example of us working with an ecosystem and teeming with key strategic partners, >>you know, money, I mean Jason you're right. I mean pandemics been horrible, I have to say. I'm really thankful it didn't happen 20 years ago because it would have been like okay here's some big pcs and a modem and go ahead and figure it out. So I mean the tech industry has saved business. I mean with not only we mentioned ai automation data, uh even things basic things like security at the end point. I mean so many things and you're right, I mean IBM in particular, other large companies you mentioned ASAP you have taken the lead and it's really I don't money, I don't think the tech industry gets enough credit, but I wonder if there's some of your favorite, you know, partnerships that you can talk about. >>Yeah, so I'm gonna I'm gonna build on what you just said. Dave IBM is in this unique position amongst this ecosystem. Not only the fact that we have the world leading most innovative technologies to bring to bear, but we also have the consulting capabilities that go with it now to make any of these technologies work towards the solution that Jason was referring to in this digital health pass, it could be any other solution you would need to connect these disparate systems, sometimes make them work towards a common outcome to provide value to the client. So I think our role as IBM within this ecosystem is pretty unique in that we are able to bring both of these capabilities to bear. In terms of you know, you asked about favorite there are this is really a coop petition market where everybody has products, everybody has service is the most important thing is how how are we bringing them all together to serve the need or the need of the hour in this case, I would say one important thing in this. As you observe how these stories are panning out in an ecosystem in in part in a partnership, it is about the value that we provide to our clients together. So it's almost like a cell with model from from a go to market perspective, there is also a question of our products and services being delivered through our partners. Right? So think about the span and scope of what we do here. And so that's the sell through. And then of course we have our products running within our partner companies and our partner products, for example. Salesforce running within IBM. So this is a very interesting and a new way of doing business. I would say it's almost like the modern way of doing business with modernity. >>Well. And you mentioned cooperation. I mean you're you're part of IBM that will work with anybody because your customer first, whether it's a W. S. Microsoft oracle is a is a is a really tough competitor. But your customers are using oracle and they're using IBM. So I mean as a those are some good examples. I think of your point about cooper Titian. >>Absolutely. If you pick on any other client, I'll mention in this case. Delta, Delta was working with us on moving, being more agile. Now this pandemic has impacted the airline sector particularly hard, right With travel stopping and anything. So they are trying to get to a model which will help them scale up, scale down, be more agile will be more secure, be closer to their customers, try and understand how they can provide value to their customers and customers better. So we are working with Delta on moving them to cloud on the journey to cloud. Now that public cloud could be anything. The beauty of this model and a hybrid cloud approach is that you are able to put them on red hat open shift, you're able to do and package the services into a microservices kind of a model. You want to make sure all the applications are running on a portable, almost platform. Agnostic kind of a model. This is the beauty of this ecosystem that we are discussing is the ability to do what's right for the end customer at the end of the day, >>how about some of the like sass players, like some of the more prominent ones and we watched the ascendancy of service now and and, and work day, you mentioned Salesforce. How do you work with those guys? Obviously there's an Ai opportunity, but maybe you could add some, you know, color there. >>So I like the fact that you call out the different hyper scholars for example, uh whether it's a W. S, whether it's Microsoft, knowing that they have their own cloud instances, for example. And when you, when you mentioned, he had this happened a long time ago, you know, you start talking about the heft of the technology, I started thinking of all the truckloads of servers or whatever they have to pull up. We don't need that now because it can happen in the cloud and you don't have to pick one cloud or the other. And so when people say hybrid cloud, that's what comes out, you start to think of what I I call, you know, a hybrid of hybrids because I told you before, you know, these roles are changing. People aren't just buyers or suppliers, they're both. And then you start to say what we're different people supplying well in that ecosystem, we know there's not gonna be one player, there's gonna be multiple. So we partner by doing just what monty called out is this thought of integrating in hybrid environments on hybrid platforms with hybrid clouds, Multi clouds, maybe I want something on my premises, something somewhere else. So in giving that capability that flexibility we empower and this is what's doing that cooperation, we empower our partners are strategic partners, we want them to be better with us. And this is this thought of being able to actually bring more together and move faster which is almost counterintuitive. You're like wait a minute you're adding more players but you're moving faster. Exactly because we have the capability to integrate those those technologies and get that outcome that monty mentioned, >>I would add to this one. Jason you mentioned something very very interesting. I think if you want to go just fast you go alone but if you want to go further, you go together. And that is the core of our point of view in this case is that we want to go further and we want to create value that is long lasting. >>What about like so I get the technology players and there may be things that you do that others don't or vice versa. So the gap fillers etcetera. But what about how to maybe customers that they get involved? Perhaps government agencies, may they be they be customer or an N. G. O. As another example, Are they part of this value chain? Part of this ecosystem? >>Absolutely. I'll give you I'll stick with the same example when I mentioned a digital health past that Digital Health Pass is something that we have as IBM and it's a credential Think of it as a health credential not a vaccine passport because it could be used for a test for a negative test on Covid, it could be used for antibiotics. So if you have this credential, it's something that we, as IBM created years back and we were using it for learning. When you think of getting people uh certifications versus a four year diploma, how do we get people into the workforce? That was what was original. That was a jenny Rometty thought, let's focus on new collar workers. So we had this asset that we'd already created and then it's wait, there's a place for it to work with, with health, with validation verification on someone's option, it's optional. They choose it. Hey, I want to do it this way. Well, the state of new york said that they wanted to do it that way and they said, listen, we are going to have a digital health pass for all of our, all of our new york citizens and we want to make sure that it's equitable, it could be printed or on a screen and we want it to be designed in this way and we wanted to work on this platform and we want to be able to, to work with the strategic Partners, a Salesforce and ASAP and work. I mean, I can just keep and we said okay let's do this. And this is the start of collaboration and doing it by design. So we haven't lost that day but this only brings it to the forefront just as you said, yes, that is what we want. We want to make sure that in this ecosystem we have a way to ensure that we are bringing together convening not just point products or different service providers but taking them together and getting the best outcome so that that end user can have it configured in the way that they want it >>guys, we got to leave it there but it's clear you're helping your customers and your partners on this this digital transformation journey that we already we all talk about. You get this massive portfolio of capabilities, deep, deep expertise, I love the hybrid cloud and AI Focus, Jason and money really appreciate you coming back in the cubes. Great to see you both. >>Thank you so much. Dave Fantastic. All >>Right. And thank you for watching everybody's day Vigilante for the Cuban. Our continuous coverage of IBM, think 2021, the virtual edition. Keep it right there. Yeah. Mhm. Mhm. >>Mhm.

>> Narrator: From theCUBE studios in Palo Alto and Boston, it's the theCUBE covering IBM Think. Brought to you by IBM. >> Hi everybody, this is Dave Valanti and welcome back to the IBM Think 2020 digital event experience. This is the afterglow, the after thoughts, the post halo effect. Mani Dasgupta is here. She's the Vice President of Brand and Product Marketing at IBM. Great to see you again, thanks for coming back on Mani. >> Thank you Dave, it's fantastic to be here after Think which has been super successful for us, so excited to have this chat. >> You know it's really nice, one of the silver linings of these digital events is you can actually have these kinds of conversations in an afterglow, so I want to get right into it. Mark Foster kind of set things up for the division and the service, he talked about a lot of customers. He talked about the cognitive enterprise, and he gave really three sort of arcs of his content discussion. One was the market making platforms, the second was intelligent work flows, and the third is the whole enterprise experience in humanity and he tied it in to the whole COVID-19 pandemic. I wonder if you could give us your thoughts, and maybe an example? >> Sure, absolutely, sure can. You know the cognitive enterprise is a framework that businesses can adapt as they go on forward with their business transformation journey. The market making platform is in simple terms, its how do you put yourself in the route for growth? Do you need to look for new customers, do you need to look for new markets? What's your competitive advantage? Build a platform, or create a platform which signifies competitive advantage for you. So that's the first piece of it. The second piece of it pertains to the operations of the company. How well are you run? How efficient are you? How effective are your processes? How have you been able to apply the latest and greatest in technologies? Edge, 5G, automation, artificial intelligence. How are you able to apply those technologies to make your processes work better for you? So that's the second big piece. And the third piece is keeping your customers at the core of whatever you do. So the experience of the customers, the updated and newer demands of the customers. How do you address that with the human at the center of it, right? The empathy that I was talking about when we spoke last, before and during Think. It's truly important especially in these times, every company is trying to figure out, in this scenario, how do they keep their business on the growth track? And the cognitive enterprise framework helps them on this journey. >> Was there an example that came out of Think that you can point to that is reflective of this? >> Absolutely, there were actually three great case studies that clients and colleagues who joined us during Think, we had the CEO of Yara, we had Shell and we had Frito Lay. A quick example is Frito Lay, and I bring them up because this is a brand that everybody recognizes, in fact they are now in 94% of all US households. And these are name brands like your chips, especially when we are all stuck at home during this pandemic they are a name that quite often comes to mind, Frito Lay. So a good example of what they are having to deal with. They haven't changed their transformation trajectory, they have sped it up. They have just become way more agile, teams that were in different locations are now all near shore. If you think about this scenario right now, everybody is working on Webex, everybody is getting distributed agile to work, so everybody, nobody is at a disadvantage because they are somewhere in India or they are somewhere in Mexico, or they are somewhere in the US, they are all together right now working together on the same digital platform. So actually everybody's near shore. So they have sped up their direct to consumer channel, in the past one month they have been able to quickly pivot and bring snacks.com to people, everybody across the US, that's a very good example of how you can apply the changes around you to your advantage, and make sure that this contributes to the growth and success of their business, and we had Frito join us live during Think, if you want to see it you can go live to our, now on our on demand platform and watch them. >> One of the things that Mark Foster mentioned in his remarks was that a lot of executives might have been thinking prior to COVID that they wanted to shake things up a little bit. But it's risky, you know they're kind of reticent to do that well, things have been shaken up. And now they've got you know the perfect reason to disrupt their own business. And organizations have been very tactical, focus on the customer, really trying to keep the lights on, managing cash, et cetera, but as we start to come out of this, they're beginning to think of the more midterm impacts, they're rethinking the ideal customer profile, and the value proposition in this new reality. So how should customers think about getting started on this journey of the cognitive enterprise if they haven't started already? >> You know it's, the good thing is the technology right now is available to us, even if people want to get started they can do it right now. One of the ways that we have been advising our clients to get started who haven't get started this journey, is to come together in a distributed agile framework, what we call the IBM Garage our Co-Creation Workshop, put the customer at the center of it and create an empathy map. Around what is the problem that we are trying to solve? What's the most important thing that that particular business is trying to solve? And for every business it may be a different answer, right? And so it's not prescriptive, its a place where you can come and lay out the cards on the table and figure out what's the right next step for your business, and then we can use the same model to unpack the problem into solvable components and apply technology to very quickly show results. The beauty of this is not just an MVP, this is actually solving real world problems, and it is doing it at global scale. That's the beauty of it and I think that's where we should start. >> You know a lot of these big events, the big physical events, of course we love them it's something theCUBE has been doing for 10 years, but the disappointing thing is oftentimes after the event everybody disappears, they go back to work and it's sort of forgotten. The great thing about these digital events is you can kind of continue the discussion, not unlike what we're doing now, but also you have these Think Summits, and you're going to be connecting the dots in the thread from Think all the way through until this thing ends and even beyond I would predict, that digital is here to stay, at least an event standpoint, and a hybrid, and other businesses. So give us the update on the Think Summits, how do we get more information, what are they all about? >> Absolutely, for more information is always available on our on demand platforms, so you can go onto IBM.com/think, but what you said Dave is so important. That this is not a one and done, we want to keep the conversations running, we want to keep engaging with everybody who has come last week to have an engaging discussion with us, we will continue this in June, in Europe, in different cities we have a number of Think Summits. This will be followed with other Think Summits across the globe. Now as IBM we feel we have a responsibility not just that we create content and thought leadership that is consumed by millions of people across the globe, we do it in a way that is global. So we want to make sure that you and I today are talking in English, that we are able to have our colleagues in China are able to have the same conversation in the language that they prefer, and so in Japan and so on and so forth, IBM being the truly global company that we are, we want to make sure that the conversations also have nuances that are impacting these countries in real time, in the situation that we are in, not all companies are in the same space in the curve, some are recovering, some are bouncing back, some are just getting into this scenario that's all around us. So the remedy and the routes that business will take, is also slightly different. So we want to make sure we are very customized, we want to make sure we are really very relevant to that audience. So follow us on the Think Summits across the globe, as the new dates are keeping on newer dates are getting announced on the Think platform, so that's ready to go. The one last thing I would also say Dave, is that at this time what's very important is that not all tech is created equal, and not all companies are created equal. What's the cost of bad advice and so I think it's very important to be mindful of who you engage with. And make sure that we are not taken advantage of in these kind of scenarios. Be very mindful of how how well your partner understands your business, how well your partner understands what could go wrong. And plan for it, and not just show but be there with your clients, with your customers throughout the journey, and take them back to the path of growth. >> Yeah that whole notion of business resilience and not only as a defensive move, but also something that you can lean into, really try to grow your business, there's a lot of learning going on, a lot of great content on the IBM Think Digital Experience site. Of course theCUBE.net. Mani, thanks so much for coming back on, and breaking down IBM Think, and giving us a forward look to the Think Summits. Great to have you. >> Absolutely my pleasure Dave, thank you. >> And thank you for watching everybody, this is Dave Valanti for theCUBE and we'll see you next time. (upbeat instrumental music)

>>From the cube studios in Palo Alto in Boston. It's the cube covering IBM thing brought to you by IBM. >>All right, ready? We're back. This is the cubes continuous coverage of IBM 2020 the digital event experience. My name is Dave Volante. Dasgupta is here. She's the vice president of marketing at IBM. She's also the COO of the global business services. good to see you. Thanks for coming back in the cube. Oh, I'm so happy to be here. Deva fantastic to be here. Do you have a lot of experience with brands? IBM itself, you know, amazing well known, a leading brand well, I'm wondering if you have any thoughts on what you're seeing in terms of how brands are responding to the 19 crisis. There are things out there that you're seeing that are inspiring you and yeah. What should we be looking for? Oh my gosh. I mean all around the last two, two months we have been living now in a, in an, in a new reality and this is not going to go back, do what we knew was normal. >>Right. This is going to be the new normal and how brands react to it sets us up for future growth and future success. You know, as a in the global business services steam as a CMO there I meet a lot of every single day and they are coming to us with business challenges. What makes the big difference right now? I think in terms of of being a successful brand is the resilience and the adaptive. If you see a company like IBM and you've talked a little bit about how iconic this brand is, it's been there for about 108 hundred and nine years now and it is being able to successfully reinvent itself every turn of the century and every turn of what's happening around us. Uh, it being able to I think it's extremely important. What also is important as a brand is the emphasis that you can feel towards the growth and success of your client's business. I think sets, um, any, any brand apart from growth. So adaptability and empathy. Those would be my two big thanks. We talked to a number of CIO is IBM came out as one of the companies really helping. It wasn't just IBM, there were many, many large organizations, small organizations that really had this empathic, we're in this together. >>That's exactly right. If you look at it, it's, it's both of what we do for our clients but also what we do for our own employees. Um, 95% of our work IBM is not working from home in a safe and secure environment. We've been able to work with our clients and move those teams that work with our clients also in a more safe and safe your environment. For example, something like our cocreation workshop, the IBM garage would think that for cocreation innovation, you all need to be together in a room and put up sticky notes on the board behind you. Okay. Yeah. We have moved into to be a virtual experience and we are now offering free trials of a lot of our products and solutions to our clients for the next 90 days where they can get their most resting business. Yes. Problem solved. You know, we just want to make sure we get that together and get the economy back on track. Get the companies back on the track of. >>Now, one of the other passions of yours I know is this notion of of the cognitive business, a smarter business. And, and I want to ask you, help us understand what that is. You know, beyond the sort of marketing taglines, what is a smarter business? >>Yes, a smarter business is adaptive and resilient. that would be the biggest things, um, that I would highlight. Now, how do they do that? They do that because they are able to have business arms. They use the data that they have at their disposal. Then mind you, this is not the, um, data that is searchable online. 80% of or customer data is with. The organizations themselves. Now, how do they use that data to create business plans, forms that give them competitive advantage is one of the core tenets of what makes a smarter business. The second piece is around workflows that are more intelligent. Now, what makes these work, those more intelligent, what are these words? Those, these are end to end processes. So think of supply chain. How do you make your supply chain more resilient in the covert crisis right now that many, um, many companies are grappling with. >>How do you strengthen your direct to consumer routes? Many companies that used to deliver to stores now are figuring out how to get direct to consumers. So yeah, making these work close more intelligent, more resilient. How do you manage your work of course, right? Um, how do you make sure that the customer data that many employee's work is safe and secure? Sure. So second is the intelligence. Yes. And the third thing is all about the expedience and being able to engage with your customers in you are ways, if you think of some specific industries that are dealing with customer claims, you know, you look at the health, yeah. Provider industry, you're looking at insurance claims and and things like that. They are grappling with this new reality and being to then connect with your customers in new and engaging ways. I think is of utmost importance. So the three things, platforms, most expedience is what makes us smarter business possible. And that business is adaptive and resilient. >>Uh, the way in which brands are engaging dramatically different then it was just a few months ago. And our thinking is there's going to be some permanent changes here. What, what are your thoughts in that regard? >>Absolutely. 100% agree. Um, when we go back work, when we all get out of our home offices, um, it's going to be an a new way of. Right. Okay. And we're already seeing, uh, the engagement within our own work. Forced rising. Yeah. For example, I just came off of a, one of our all hands calls and we create these new videos on how we have new coworkers. We have, you know, pets and kids and parents cared for at home. Yeah. Mmm. all of this though, there is a greater sense of togetherness. There is a greater sense of solidarity. And what inspires me the most is when I look at the people around us in the delivery, uh, deems, you know, across the world. If you look at India, if you look at Philippines in our big teams that are delivering for clients every single day, the resiliency that they have shown in being able to overcome these, these hurdles are giving us ideas that this is not a one and done. >>This could actually be the new normal going beyond it. The automation that we have been able to apply. Um, uh, when you have like AI, how do you processes different if things are more efficient, wouldn't it be a better idea? Just have that go throughout to the rest of, you know, um, what's the new normal around us? So this is absolutely gonna change the way we work, the way we engage with our clients and the kind of, um, new ways of a new routes to market. I think that is the most exciting to me. How can we, how can we feel T and find out new routes to market new customers and be able to provide them value. The Watson Watson digital assistant is, is interesting to me because it allows us as one example of a hospital to be able to put out information that's accurate and timely. >>These things have to be done in near real time. As we know, the Covance situation, it changes daily. You know, maybe the change is, is decelerating a little bit, but it's still several times a week. there was a period of time where it was changing multiple times for days. Yes. So for instance, do I wear a mask? Do I not wear a mask? How far do I have to stand away? Can I can I actually get this by walking behind somebody, et cetera, et cetera. So much information that changed so quickly is the medical community got that. So you have to be able to access that data and you know, to your point about that, yeah, intelligent workflow, be able to do that in near real time. And that's what to me anyway, it's about operationalizing that data, you know, AI capability across the organization. >>Not just in some stovepipe where I have to ask somebody to some analysis for me that that is a huge change in the way in which businesses operate, isn't it? It is a huge change. And I think it's also about visibility, um, that the common man is right now the citizens that the people who are, who are, um, trying to access these technology. Yes. I think it gives them a renewed hope, um, in what technology could really provide. How are we are still being able to work while we are stuck in our homes, how we are still able to buy things online and the not jeopardize the safety of our loved ones who, you know, I'm the who maybe immunocompromised. You cannot go out and shop how we are able to still do the delivery. And, and the beauty of this is we in the technology industry we knew this, so >>go back one year we were working with. Um, no a company that supplies life saving medicines to many parts of Africa, the supply chain there and the technology and the intelligence that we had embedded in that hello made it possible for this human and tech interaction. And I think that is what the beauty of this is the renewed understanding of what technology can do for you. Yeah. And the ability to interact with the technology to make that happen. For example, in Africa, you have to sometimes rely on the Goodwill of the local villagers when there are floods and the pats are run over with water. You have to trigger, um, uh, an email or you know, you have to go to your cell phone so that the locals can then the medicine's over. Yeah. Uh, over the flooded planes to the hospitals. The interaction of the human with the technology that is there to help you and make your lives easier. I think right now there's renewed understanding and acceptance of that and I think it's a, it's a good thing. It's a good thing for all of us. >>I mean, it really is the, the uniqueness of IBM, deep industry expertise, knowledge, and yet know tons of R and D and technology. Oh, galore. Manny, thanks so much for coming back on the cubes. Great to see you. Hopefully next time it'll be face to face, but I really appreciate your time. >>Oh, I, I so wished for that I, so I, I do miss the the live connections, but you know, technology will take us forward till then and, uh, fantastic to be here. I loved it. Toxin. >>Great. And thank you for watching everybody. This is Dave Volante, but the cube for the IBM digital event experience, you 2020. We'll be right back right after this short break.

>> Live from San Francisco, it's theCUBE. Covering IBM Think 2019. Brought to you by IBM. >> Welcome back to Moscone North, this is IBM Think 2019. You're watching theCUBE, I'm Stu Miniman, and we're going to dig into a segment talking about the cognitive enterprise. And helping me through that, I have one returning guest and one new guest to theCUBE, so furthest away from me, the returning guest is Jesus Mantas, who is the managing partner strategy for the digital platforms and innovation in the IBM Global business services. Jesus, welcome back. >> Thank you >> A little bit of a mouthful on the title. And Mani Dasgupta, CMO of the same group, the IBM Global business services. Thanks so much both for joining us. Alright, so cognitive enterprise. We're going to play a little game here first. Buzzword Bingo here, you know, can we talk about, what cognitive is, where you can't say AI, ML, platform, or enterprise in there. So do we start with the CMO first? >> Sure, I can go. Cognitive enterprise, those are two bing bing right there. What's your core competitive advantage, is what I would say. As a company, do you know why you exist? And once you get to that, how do you then take it to your clients, in a way that would help you grow, and sustain growth in the future. That truly is the future of a smart business, what we call the cognitive enterprise. >> So, Jesus, data is something we talk about a lot, at all the shows, we hear all the tropes about it's the new oil, the rocket fuel that are going to drive companies. You've got strategy and innovation in your title, I'd love you to build off as to where this cognitive enterprise fits in to those big trends of AI that we were talking about. Jinny was just on the keynote stage, talking about Watson, talking about all those pieces, so where does that fit with some of these megawaves that we're talking about. >> I think it's the way that we define this new, smarter organizations that use data to the fullest extent. And I think the way that we define it is, one is this reuse of data, your own data, the external data, and the way you aggregate it, the way that you apply AI or other things to use that. But the technology itself is a means to an end, it's not the end, so these organizations change the way the work flows, and they also train people to make sure that they understand how to operate in a world where they have more information and they can make better decisions with that data that they could before. All of that is what we are labeling. It's more than digital, it's more than AI. It is this concept of a cognitive enterprise. It's a smarter way to do what a company does. >> Okay, I'd love if you could give us a little bit of a compare, contrast. You know, the wave of big data was, there's massive amounts of data, we're going to allow the business practitioner, to be able to leverage that data. Was a great goal, unfortunately when we did research, at least half the time it wasn't really panning out there. Doesn't mean we didn't learn good things, and there weren't lots of great tools and business value generated out there. So, give us, you know, what's the same and what's different, as to this new wave. >> This is how do you make that data work for you, really. It is about, when you talk of data, you think of data that's out there, but 80% of the data today, is owned by you. And by you, I mean a business, right, you own your customers' data, you know your customer better than anybody else. So what do you really do with it? And we are at an inflection point right now, where these technologies that you just talked about, be it blockchain, be it internet of things, be it AI. You can truly bring the power of these technologies, to start making sense of that data that you own, and use it to create, what we call, your competitive advantage, your business platform. So, think about it, I can break it down. Would you just be a retailer of clothes? Or, would you be a fashion expert? And which one would have long-term success for you? Or if you think of a completely different industry, would you be an insurance provider, you sell insurance products, or would you be a risk management expert? That decision to be who you want to be, is really at the heart of the cognitive enterprise, and what we are proposing to the clients here. >> Alright, help frame for us your group, where that fits in. IBM sells hardware, software, has a huge services organization. What are the deliverables and the services and products involved in your group? >> Sure, we are the services organization of IBM, and one of the core reasons why we exist is to help our clients solve their toughest business problems. And so, if you think about it, you think about it as different puzzle pieces, but they don't quite always fit together. We exist to sharpen the edges, to sometimes round the edges, make it customized, make it right for you, so that at the end of the day, you're able to deliver results for your customers and be closer to them than ever before. >> The balance we look at in this multi-cloud world, it'd be nice if you have a little bit more standardization, but of course we know when we talk with businesses, every company is different and is challenging. So, where are the architectural engagements? What are the design criteria? Where is some of the hard work your group gets involved in? >> Yeah, I think we've been spending a lot of work and a lot of time on understanding how to get clients, most clients have done a lot of experimentation. But they rarely figured out how to get that experimentation into real production, at scale, with impact. So that's where we've spent a lot of the time. Fundamentally it has to do with, not only understanding Agile as a method, but being able to combine that with taking that journey all the way through to production, actually integrating with compliance requirements that, if you're in a regulated industry, you have to do, and do that in a way that doesn't become a digital island. I think what we have learned is, when companies see this big divide between, that's the legacy world and that's the new world you can never put those two together. So we came up with this concept of IBM Garage, which is the way in which our team, the services side, can actually bring it all together, and it gets massively enhanced and improved, with technology like containers, like Kubernetes, because now you can actually open up architectures, without reinventing them, and connect them with new technology, and do that synchronously. So you can basically be modernizing your legacy, you can be creating new innovation, in the form of new platforms, but you can do it at the same time, and as you do that through cycles, you also change the skillsets that you have in your company, because if you don't change that skillset, you're always going to have a problem scaling. That's what we do, that's what we help the clients do. >> Yeah, skillsets are so critical. Something we've been hearing over and over is, that whole digital transformation, this isn't some 18 to 24 month going to deploy some software, bring in a lot of consultants, they go and do it, hopefully it works and then they walk away. We're talking about much faster time frames, usually agile methodology, talk about skillset-changing. How do we help customers move fast and accelerate, because that's really the faster, faster, faster, it's just one of those driving things we hear. >> I was talking to one of the clients this morning, and what she said is, it's so helpful to have a framework, just to know where to start, and also to know, sometimes it's there in their mind, but they want to see it in front of them, how to break a problem down into smaller components, so that you can get to value faster, so we have actually a seven-step process, of the cognitive enterprise. So we start with, what is your core platform? In fact, Jesus coined this term, he calls it the digital Darwinism. Do you want to talk about the digital Darwinism, Jesus? >> Yeah, I think it reflects very well this urgency. In the analog world when most businesses are based on how clients choose you based on proximity, based on convenience, based on brand, based on trust, based on price. Even if you're not great at it, you have enough friction in an analog world, that the clients will keep coming. All of us and more of our things that we do every day, are in our phone, and they are digitally accessible, all of that friction disappears, and what happens then is, the people that are very good at something becomes, everybody goes to them, and the people that are not the best. I call it, they either thrive or they die very quickly. So in the digital world, being really good at something is a lot more important than in the analog world. You can survive being average in the analog world. Once you get to the digital world, it's transparent. Everyone will know, you're the best, you're not the best, and nobody would pick you if you're not the best, so it's really important to reconfigure yourself, and understand the trust and your brand, understand how digitally you translate what you are, and then make sure that your clients will keep choosing you in a digital world as much as they were choosing you in an analog world. >> I tell you, that resonates really well with me. The old line you used to hear is, if you want to get something done, give it to someone who's really busy, because they will usually figure out a way to do it. I spent a handful of years in my career doing operations, and what I did when I was in operations, when I talked to people in IT, is tell me next quarter and next year, do you think you're going to have more or less work more data to deal with, more thing thing, and of course the answer is, we all know that pace of change is the only thing that's constant in this industry. So, if I don't figure out how I automate, change, or get rid of the stuff that I'm not good at, we're just going to continue to be buried. Are there commonalities that you see, as success factors or how do you help measure, what are some key KPIs that customers walk out of, when they go through an engagement like this? >> Yeah, just carrying on from where Jesus left off, the second step is very close to what you were just saying. It's about the data and how you're using that data. So some of the key success factors would be, what is the output of it, and it's not in the proof of concept phase anymore. It is real-time, it is big, people are doing it at a grand scale. I think, Jesus, maybe we take it through the seven steps, and then the key success criteria comes right at you, right after that. So after you do the workflow, after you do the data for internal competitive advantage, we go to the next step, which is all about workflows. You want to talk a bit about that? >> Yeah, I think one of the advantages that artificial intelligence brings to companies is, the fact that you can now, I mean as a human, there is only so much data that you can ingest. There is a limit, and most businesses try to optimize what that is and how you make decisions. But, artificial intelligence becomes this aid that will read and summarize things for you. So now you can take into account, into workflows, massive amounts of information, to optimize, or even not having to do things you had to do before, at a scale that, as a human you cannot do. This idea of inserting AI into workflows is the real idea. I think we talk a lot about AI as a technology, but that's just a means to an end. The end is a workflow that is embedded with blockchain, with AI, with IOT, and then people that are trained to engage with those workflows, so you actually change the output. And I think that's the big idea, that step of, it is workflow that is embedded with AI, it's not just about the technology, it's the combination of the main industry, and the technology that actually creates that >> And where does it sit, right? Where does it sit? Your tech choices, the architecture choices are also important. And we joked about this, like if you really like Netflix, and you're watching something and something is coming up after three seconds, how does it know what you really like? But it does, but think about this. This wouldn't be possible on a 1950s television set. So you've got to think about what's your tech platform of choice, how do you upgrade that, and what's the architecture look like? >> I want to give you both the final word. Lots of users here at the show. What are you most excited about? Give us an insight on some of the conversations you've been having already. >> Amazing conversations so far. The really aha-moment was, people really like to share within their peer set, so this morning I was at the business exchange, and people were having conversations, but just to bounce it off someone, who is facing the same issues that you do, across different industries, was a really aha-moment, and we have the IBM Garage actually right behind us on the other side of Moscone. We set it up so that clients can come in, and unpack their problems, and we helped them think it through, used design thinking, help them think it through. We are hoping in the next couple of days, we get lots of brilliant ideas, come from the sessions like that, and really putting the customer at the core of what you want to do. >> It's a recurring theme of all the client conversations, this idea of, they all want the speed and agility of a startup at the strength and scale of an enterprise. That's what they're asking us, as the services organization of IBM, to do is, help us not just experiment, that was good before, not good enough now. Help us do that with agility, with new technologies, but we want it to mean something at scale, globally implement it, create an impact. And I think again, the way in which hybrid multi-cloud can play into that, the way in which IBM Garage can combine the legacy world with the new world and moving people into new platforms is a really exciting method and approach that is resonating a lot with clients. >> Really appreciate you both sharing updates and absolutely as you painted a picture, just as in 1950 we didn't have the tools to run Netflix, now in 2019, we have the tools for customers to be able to help build the cognitive enterprise and not only test but get into real-world deployment at a speed that was really unheralded before today. Thanks so much for joining. We'll be back with more coverage here from IBM Think 2019. I'm Stu Miniman, and thanks for watching theCUBE. (upbeat techno music)

>>How y'all doing? My name's Savannah Peterson, coming to you from Detroit, Michigan, where the cube is excited to be at Cube Con. Our guest this afternoon is a wonderfully brilliant woman who's been leading in the space for over eight years. Please welcome Gar Kapur. Gar, thanks for being with us. >>Well, thank you for having me to, It's a pleasure. Good >>To see you. So, update what's going on here? Co saw you at VMware Explorer. Yes. Welcome back to the Cube. Yes. What's, what's going on for you guys here? What's the message? What's the story >>Soupcon like I always say, it's our event, it's our audience. So, you know, Minayo, I dunno if you've been keeping track, Mani ha did reach like a billion docker downloads recently. So >>Congratulations. >>This is your tribe right here. Yes, >>It is. It is. Our >>Tribe's native infrastructure. Come on. Yes. >>You know, this audience understands us. We understand them. You know, you were asking when did we start the company? So we started in 2014, and if you see, Kubernetes was born in 2015 in all sorts of ways. So we kind of literally grew up together along with the Kubernetes journey. So all the decisions that we took were just, you know, making sure that we addressed the Kubernetes and the cloud native audiences, the first class citizens when it comes to storage. So I think that has been very instrumental in leading us up to the point where we have reached a billion docker downloads and we are the most loved object storage out >>There. So, So do you like your younger brother Kubernetes? Or not? Is this is It's a family that gets along. >>It does get along. I think in, in Kubernetes space, what we are seeing from customer standpoint as well, right? They're warming up to Kubernetes and you know, they are using Kubernetes as a framework to deploy anything at scale. And especially when you're, you know, offering storage as a service to your, whether it is for your internal audience or to the external audience, Kubernetes becomes extremely instrumental because it makes Multitenancy extremely easy. It makes, you know, access control points extremely easy for different user sets and so on. Yeah. So Kubernetes is definitely the way to go. I think enterprises need to just have little bit more skill set when it comes to Kubernetes overall, because I think there are still little bit areas in which they need to invest in, but I think this is the right direction, This is the right way. If you, if you want multi-tenant, you need Kubernetes for compute, you need Kubernetes for storage. So >>You guys hit an interesting spot here with Kubernetes. You have a product that targets builders. Yes. But also it's a service that's consumed. >>Yes. Yes. >>How do you see those two lanes shaping out as the world starts to grow, the ecosystems growing, You've got products for builders and products for people who are developers consuming services. How do you see that shaking out? Is just, is there intersections there? There is. You seem to be hitting that. >>There is. There is definitely an intersection. And I think it's getting merged because a lot of these users are the ones who dictate what kind of stack they want as part of their application ecosystem overall, right? So that is where, when an application, for example, in the big data workloads, right? They tell their IT or their storage department, this is the S3 compatible storage that they want their applications to run on or sit on. So the bridges definitely like becoming very narrow in that way from builders versus the service consumers overall. And I think, you know, at the end of the day, people need to get their job done from application users perspective. They want to just get in and get out. They don't want to deal with the underlying complexity when it comes to storage or any of the framework, right? So I think what we enable is for the builders to make sure they have extremely easy, simple, high performance software service that they can offer it to their customers, which is as three compatible. So now they can take their applications wherever they need to go, whether it is edge, whether it is on-prem, whether it is any of the public cloud, wherever you need to be, go be with it. With >>Mei, I mean, I wanna get your thoughts on a really big trend that's happening now. That's right. In your area of expertise. That is people are realizing that, hey, I don't necessarily need AWS S3 for storage. I gotta do my own storage or build my own. So there's a cost slash value for commodity storage. Yes. When does a company just dive to what to do there? Do they do their own? You see, CloudFlare, you seeing Wasabi, other companies? Yes. Merging. You guys are here. Yeah, yeah. Common services then there's a differentiator in the cloud. What's the, what's this all about? >>Yeah, so there are a couple of things going on in this space, right? So firstly, I think cloud model is the way to go. And what, what we mean by cloud is not public cloud, it's the cloud operating model overall, right? You need to build the applications the correct way so that they can consume cloud native infrastructure correctly. So I think that is what is going on. And secondly, I think cloud is great for your burst workloads. It's all about productivity. It's all about getting your applications to the market as fast as you can. And that is where of course, MIN IO comes into play when you know you can develop your applications natively on something like mania. And when, when you take it to production, it's very easy no matter where you go. And thirdly, I think when it comes to the cost perspective, you know, what we offer to the customers is predictability of the cost and no surprise in the builds when it comes, which is extremely important to like a CFO of a company because everyone knows that cloud is not the cheapest place to run your sustainable workloads. And there is unpredictability element involved because, you know, people leave their buckets on, people leave their compute nodes on it, it happens all the time. So I think if you take that uncertainty out of it and have more predictability around it, I think that is, that is where the true value lies. >>You're really hitting on a theme that we've been hearing a lot on the cube today, which is standardization, predictability. Yes. We, everyone always wants to move fast, but I think we're actually stepping away from that Mark Zuckerberg parity, move fast and break things and let's move fast, but know how much it's gonna cost and also decrease the complexity. Drugs >>Don't things. >>Yeah, yeah, yeah, exactly. And try, you know, minimize the collateral damage when Yeah. I, I love that you're enabling folks like that. How is, I'm curious because I see that your background, you have a PhD in philosophy, so we don't always see philosophy and DevOps and Kubernetes in the same conversation. Yeah. So how does this translate into your leadership within your team and the, And Min i's culture, >>So it's PhD in financial management and financial economics. So that is where my specialization lies. And I think after that I came to Bay Area. So once you're in Bay Area, you cannot escape technology. It is >>To you, >>It is just the way things are. You cannot escape startups, you cannot escape technology overall. So that's how I got introduced to it. And yeah, that it has been a great journey so far. And from the culture standpoint of view, you know, I always tell like if I can learn technology, anyone can learn technology. So what we look for is the right attitude, the right kind of, you know, passion to learn is what is most important in this world if you want to succeed. And that's what I tell everyone who joins the, who joins win I, two months, three months, you'll be up and going. I, I'm not too worried about it. >>But pet pedigree doesn't always play into it because no, the changing technology you could level up. So for sure you get into those and be contributing. >>I think one of the reasons why we have been successful the way we have been successful with storage is because we've not hired storage experts. Because they come with their own legacy and mindset of how to build things. And we are like, and we always came from a point of view, we are not a storage company. We are a data company and we want to be close to the data. So when you come to that mindset, you build a product directly attacking data, not just like, you know, in traditional appliance world and so on, so forth. So I think those things have been very instrumental in terms of getting the right people on board, making sure that they're very aligned with how we do things and you know, the dnf, the company's, >>That's for passion and that's actually counterintuitive, but it's makes sense. Yes. In new markets it doesn't always seem to take the boiler plate. Yes. Skill set or person. No, we're doing journalism, but we don't hire journalists. No, >>I mean you gotta be, It's adventurers. It is. It's curious. >>Exactly. Exactly. Yeah, I, yeah, I think also, you know, for you to disrupt any space, you cannot approach it from how they approach the problem. You need to completely turn the tables upside down as they say, right? You need to disrupt it and have the surprise element. And I think that is what always makes a technology very special. You cannot follow the path that others have followed. You need to come from a different space, different mindset altogether. So that is where it's important that you, like you said, adventurous are the people >>That that is for sure. Talk to us about the company. Are you growing scaling? How do people find out more? >>Oh yeah, for sure. So people can find out more by visiting our website. Min dot i, we are growing. We just closed last year, end of last year we closed our CDC round unicorn valuation and so on, so forth. So >>She says unicorn valuation, so casually, I just wanna point that out, that, that, that, that's funny. Like a true strong female leader. I love that. I >>Love that. Thank you. Yes. So in terms of, you know, in terms of growth and scalability, we are growing the team. We are, you know, onboarding more commercial customers to the platform. So yeah, it's growth all across growth from the community standpoint, growth from commercial number standpoint. So congratulations. Yeah, thank you. >>Yeah, that's very exciting. Grma, thank you so much for being, >>Being with us. Thank you for >>Having me. Always. Thanks for hanging out and to all of you, thank you so much for tuning into the Cube, especially for this exciting edition for all of us here in Detroit, Michigan, where we're coming to you from Cuban. See you back here in a little bit.

>>Hey, welcome back everyone. Through the cubes coverage of VMware Explorer, 22, I'm John Fett, Dave ante, formerly world, our 12th year extracting the signal from the noise. A lot of great guests. It's very vibrant right here. The floor's great. The expo halls booming, the keynotes went great. We just had a keynote announce. So our next first guest here on day one is car Capor C co-founder and COO min IO. Welcome to the cube. Thanks for joining us. >>Thank you for having >>Me. You're also angel investor of variety of companies of Q alumnis and been in the valley for a long time. Thanks for coming on sharing. What's going on. So, first of all, obviously VMware still on the wave. They've always been relevant and they've always been part of it. Yes. But as that's changing a lot's going on security data's big conversation. Yeah. And now with their multi-cloud we call super cloud. But their multi-cloud it's it's about hyperscaler participation. Yes. Yes. Cloud universal. Yes. It's clear that VMware has to be successful in every cloud. Okay. And that's really important. And storage is one of it. You guys do that? So talk about how you guys relate with min IO, the vision, how that connects with what's happening here. >>Yeah. So like you already said, right? Most of the enterprises are become data enterprises in itself and storage is a foundation layer of how, and you do need a system that is simple, scalable, and high perform it at scale. Right? So that's where min IO fits into the picture. And we are software defined, open source. So, you know, like VMware has traditionally been focused on enterprise it, but that world is fast changing. They are making a move in terms, developer first approach and min IO, because it's open source. It's simple enough to start, get, start deploying object storage and cloud native applications on top. So that's where we come in. We have around 1.3 million DACA downloads a day. So we own the developer market overall. And that is where I feel the partnership with VMware as they are coming into multi-cloud on their own min IO is a foundational layer. >>So just to elaborate on it, whenever you talk about multi-cloud, there are two pieces to it. One is the compute side and one is on the storage side. So compute Kubernetes takes care of the compute sites. Once you containerize an application, you can deploy it any cloud, but the data has gravity and all the clouds that you see AWS, your Google cloud, they're inherently incompatible with each other. So you need a consistent storage layer with industry standard APIs that you can just deploy it around with your application without a single line of code change. So that's what we >>Do. Oh, so you got a great value proposition, love the story. So just kind of connect on something. So we heard the keynote today. We gotta win the developers. They didn't say that, but they said, they said that they have the ops lockdown, but DevOps is now the new developer. Yes. We've been covering a lot of the poop coupon as you know, and shifting left everyone's in the C I C D pipeline. So developers are driving all the action and it has to be self-service. Absolutely. It has to be high velocity. Can't be slow. Yes. Gotta be fast. So that sounds like you're winning that piece. >>Yes. Yes. And I think more than that, what is most important is it needs to be simple. It needs to get your job done in a very simple and efficient way. And I think that is very important to the developers overall. They don't like complex appliances or complex piece of software. They just want to get their job done and move on the next thing in order to build their application and deploy it successfully. So whatever you do, it needs to be very simple. And of course, you know, it needs to be feature rich and high performant and whatnot that comes with the, with the flow in itself. But I think simplicity is what wins, the developers, hearts and minds overall. >>So object storage always been simple, get put right. Pretty simple, you know, paradigm. Yes. But it was sort of the backwater before, you know, Amazon, you know, launched. Yes. You know, it's cloud. How have you seen object evolve? You mentioned performance. So I presume yes. Yes. You're not just for cheap and deep you're for cheap bin performance. So you could describe that a little bit if you would, >>For, for sure. Like you mentioned, right. When AWS was launched, S3 was the foundation layer. They launched S3 first and then came everything else around it. So object storage is the foundation of any cloud that you go with. And over a period of time, when we started the company back in 20 end of 2014, beginning 2015, it was all about cheap and deep storage. You know, you just get, put it into one basket, but over years, if you see, because the scale of data has increased quite a bit, new applications have emerged as well. That require high performance. That is where we partnered very closely with Intel early on. And I have to give it to them. Intel was the one who convinced us that you need to do high performance. You need to optimize your software with all the AVX five, 12 instruction set and so on. >>So we partnered very closely with them and we were the first one to come up with, you know, you need high performance, object storage and that in collaboration with Intel. So that's something that we take a lot of pride in, in terms of being the leader in that direction of bringing high performance object storage to the market, especially for big data workloads, AI ML, workloads, they're all object first, like even, you know, new age applications like snowflake and data bricks, they are not built on sand or file system. Right. They're all built on object storage rates. So that's where the, you need >>Performance. And I think the, I think the data bricks, snowflake examples. Good. And then you mentioned in 2014, when you started yes. At that time, big data was Hudu and you know, data, legs, data swamp. Yes. Yes. But the ones that were successful, the ones who optimize had the right bets, like you guys. Yeah. Now we're in an era. Okay. I gotta deploy this. So you got great downloads and update from developers. Now we see ops struggling to keep up yes. With the velocity of the development cycle. Yes. And with DevOps driving the cloud native yeah. Security data ops becomes important. Okay. Exactly. Security and data. A lot with storage going on there. Yes. How do you guys see that emerging? Cuz that becomes a lot of the conversations now in the architecture of the ops teams. I want to be supportive in enablement of dev. Yes. Yes. Do you guys target that world too? Or >>Yeah, we, we do target that. So the good thing about object storage is that if you look at the architecture in itself, it's very granular in terms of the controls that it can give to the end user. Right? So you can really customize in terms of, you know, what objects need to be accessible to whom what kind of policies you need to implement on the bucket level, what kind of access controls and provisions that you need to do. And especially like with ransomware attacks and what not, you can enable immutability and so on, so forth. So that's an important part of it. Especially I think the ransomware threats have increased quite a bit, especially with, you know, the macro, you know, situation with war and stuff. So we see that come up quite a bit. And that's where I think, you know, the data IU immutability, the data governance and compliance becomes extremely, extremely important for organizations. So we, we are partnering very closely with a lot of big organizations just for this use case itself. >>So how's it work if I want to build some kind of multi-cloud whatever X, right. Okay. I, I can use S three APIs or Azure blah. Okay. And I, and are all different. Yes. But if I want to use min IO, what's the experience like describe how I go about doing >>So if you've had any experience working with AWS, you don't need to even change a single line of code with us. You can just bring your applications directly onto min IO and it just behaves and act same way transparently what you would've experienced in AWS. Now you can just lift and shift that application and deploy it wherever you need it to be. Whether it is Azure, blah, whether it is Google cloud or even on edge. Like what we are seeing is that data is getting generated outside of public cloud. And most of the data that, you know, the emerging trend is that we see that data gets generated on edge quite a bit, whether it is autonomous cars, whether it is IOT, manufacturing units and so on. And you cannot push all that data back in the central cloud, it's extremely expensive for bandwidth and latency reasons. >>So you need to have an environment that looks and feels exactly what you have experienced at the central cloud on the edge itself. So a lot of our use cases are also getting deployed with Mani on the edge itself, whether it is on top of VMware because of the footprint of that VMware has within all these organizations itself. So we see that emerging quite a bit as well. And then you can tier the data off to any cloud, whether it is mid IO cloud, whether it is AWS, Azure, Google cloud, and so on. So you can have like a true multi-cloud environment. >>So you would follow VMware to the edge and be the object store there, or not necessarily if it's not VMware Kubernetes or whatever. >>Exactly. Exactly. Depending on the skill set that the organization has within, within their setup, if their DevOps savvy Kubernetes is becomes a very natural choice. If they are traditional enterprise, it, VMware is an ideal choice. So yeah. >>So you're seeing a lot of edge action you're saying, and we, >>We, we have seen starting it increasing yes. And >>Are customers. So they're persisting data at the edge. Yes. Yes they >>Are. Okay. >>It's not just the femoral and >>No, they are not because what the cost of putting all the data through bandwidth is extremely expansive to push all the data in central cloud and then process it and then store it. So we see that the data gets persisted on edge cloud as well in terms of processing and only the data that you need for, for the processing through whatever application systems that you, whether it is snowflake or data, bricks and whatnot, you know, you choose what applications from compute side, you want to bring on top of storage. And that can just seamlessly and transparently work. Yeah. >>Maria, you were saying that multi-cloud yeah. Games around Kubernetes. You, yes. That Kubernetes is all about multi-cloud that's the game. >>Yes. >>Yes. Can you explain what you mean by that? Why is multi-cloud a Kubernetes game? >>So multi-cloud has two foundations to it. One is the compute side. Another one is the storage side. Compute Kubernetes makes it extremely simple to deploy any application that is containerized. Once you containerize an application, it's no longer tied to the underlying infrastructure. You can actually deploy it no matter where you go. So Kubernetes makes that task extremely easy. And from storage standpoint, you know, the state of applications need to be held somewhere. You know, it's it, people say it's cloud, but it's computer somewhere. Right? So >>Exactly it's the >>Container. It needs, it needs to be stored somewhere. So that's where, you know, storage systems like man IO come into play where you can just take the storage and deploy it wherever you go. So it gets tightly bound with application itself, just like Kubernetes is for compute. Mano is for storage. >>I saw Scott Johnson, the CEO of Docker in Palo Alto last week did yeah. The spring to his step. So to speak Dockers doing pretty well as a result, they got, you know, starting to see certifications. Yes. So people are really rallying around containers in a more open way. Yes. But that's open source, but it's the Kubernetes, that's the action. Absolutely. That the container's really there now Docker's got a great business. Yes. Right now going yes. With how they're handling. I thought they did a great job. Yeah. But the Docker's now lingua Franco, right? Yes. That's the standard. It >>Is. It is. And I think where Kubernetes really makes it easy is in terms of when the scale is involved. Right. If there are, if the scale is small, it's okay. You can, you can work around it. But Kubernetes makes it extremely simple. If you have the right Kubernetes skill, I just need to put a disclaimer around there because not lot of people are Kubernetes expert, at least not yet. So if you have the expertise, Kubernetes makes the task extremely simple, predictable and automate and automated scale. I think that is what is >>The, so take me through a use case, cuz I've talked to a lot of enterprises, multiple versions, we're lifting and shifting to the cloud, that's kind of the, you know, get started, get your feet wet. Yes. Then there's like, okay, now we're refactoring really doing some native development and they're like, we don't have a staff on Kubernetes. We do a managed service. Yeah. So how does, how do you see that evolution piece taking place? Cause that's a critical adoption component as they start figuring out their Kubernetes relationship yes. To compute yes. How they roll it out. Yes. How do you see that playing out as a big part of this growth for a customer? >>Yeah. So we see a mix, you know, we see organizations that are born within cloud. Like they have just been in mono cloud like AWS. Now they are thinking about two things, right. With the economy being, you know, and the state that it is, they're getting hurt on the margin. Some of the SaaS companies that were born in cloud. So they are now actively thinking in terms of what mode they can do to bring the cost down. So they are partnering with min IO either to, you know, be in a colocation at Equinix, like data centers or go to other clouds to optimize for the compute modes and so on. So that's one thing that we see increasingly amongst enterprise. Second thing that we see is that because you know of that whole multi-cloud and cloud does go down, it's not like it, you know, and it's been evident over the last year or so that, you know, we've seen instances where Amazon was down or Google cloud was down. So they want to make sure that the data is available across the clouds in a consistent way. So with man IO, with the active, active application and so on, you can make the data available across the cloud. So your applications, even if one cloud is down for Dr. Purposes and so on, you can, you know, transparently, move the applications to another cloud and make sure that your business is not affected. So from business continuity reasons as well, the customers are partnering with us. So like I said, it's a mix. >>So the Tansu, you know, 1.3, the application development platform that we heard in the keynotes this morning, critical, you have to have that for cross cloud services. If you don't have a consistent experience, absolutely forget it. I mean it's table stake. Absolutely. But there's a lot of chatter on Twitter. A lot of skepticism that VMware can appeal to developers, some folk John as well chimed in saying, well, you know, it's, don't forget about the op side of the equation as well. They need security and consistency. Yes. What are you seeing in the marketplace in terms of VMware, specifically their customers and, and what do you, what do you, how do you rate their chances in terms of them being able to track the developer crowd, your, your peeps? >>Yeah. So VMware has a very strong hold on enterprise. It, you know, you have to give it to them. I don't come across any organization that does not have VMware, you know, for, with 500,000 customers. Right. Right. So they have done something really right for themselves. And if you have such a strong hold on the customers, it's not that hard to make the transition over to the developer mindset as well. And that is where with VMware partnership with partners like us, they can make, make that jump happen. So we partnered with them very closely for the data persistence layer and they wanted to bring Kubernetes the VMware tan natively to the VSAN interface itself. So we partnered with them, you know, we were their design partner and in, I think, 2020 or something, and we were their launch partner for that platform service. So now through the vCenter itself, you can provision object storage as a service for the developers. So I think they are working in terms of bridging the gap and they have the right mindset. It's all about execution like this. Right. >>They gotta get it >>Justed >>And it's the execution and timing. Exactly. And if they overshoot and the, it shifts over here, you know, this comes up a lot in our conversations. I want to get your reaction to this because I think that's a really great point. You guys are a nice foundational element. Yes. For VMware that plugs into them. That makes everything kind of float for them. Yes. Now we would, we were comparing OpenStack back in the day, how that had so much promise. Yes it did. If you remember, and storage was a big part of that conversation. It, it did. But the one thing that a lot of people didn't factor in on those industry discussions was Amazon was just ramping. Yes. So assuming that the hyper scales aren't stopping, innovating. Yeah. How does the multi-cloud fit with the constant struggles? Cuz abs is not rah multi-cloud cause they're there for the cloud, but customers are using Azure for yeah. Say office productivity teams or whatever, and then they have apps over here and then I'll see on private, private. Right. So hybrids there we get hybrid. Yeah. The clouds aren't changing. Yes. How does that change the dynamics in the market? Because it's a moving train. Some say, >>You know, it is, I would not characterize it like that because you know, AWS strength is that it is AWS, but also that it is not outside of AWS. Right. So it comes with the strengths and weaknesses and same goes for Azure. And same goes for Google cloud where VMware strength lies is the enterprise customers that it has. And I think if they can bridge the gap between the developers, enterprise customers and also the cloud, I think they have a really fair shot at, you know, making sure that the organizations and enterprise have the right experiences in terms of, you know, everyone needs to innovate. There is just no nothing that you can just sit back and relax. Everyone needs to innovate. And I think the good part about VMware is the partnership ecosystem that they have developed over the years and also making sure that their partners are successful along with them. And I think that is, that is going to be a key determining factor in terms of how well and how fast they can execute because nobody can do it alone in, in the enterprise world. So I think that that would be the >>Key, well, gua you're a great guest. Thanks for coming on and sharing you for having perspective on the cube. And obviously you've been on a, this from day 1, 20 15. Yes. I mean that's early and you guys made some great moves. Thank you. In a great position with VMware. Thank you. I like how you're the connective tissue and bridge to developers without a lot of disruption. Right? Real enablement. I think the question is can the VMware customers get there? So congratulations. No, thank you. And we got a couple minutes left. Take a minute to explain what's going on with the company that you co-founded, the team what's going on. Any updates funding very well, well funded. Yeah. How many people do you have? What's new. Are you gonna hire where take a minute to give the plug, give the commercial real quick >>For sure. So we started in 24 15, so it has been like seven, eight years now that we are at it. And I think we've been just very focused with the S3 compatible object storage, being AWS S3 for rest of the world. Like we get characterized at and over the years we've been like now we, we are used 60% in fortune 500 companies in some shape or format. So in terms of the scale and growth, we couldn't be more happier. We are about to touch a billion dollar billion Docker downloads in September. So that's something that we, we are very excited about. And in terms of the funding, we closed the, our series B sometime I think end of December last year and it's a billion dollar valuation and we have great partners in Intel capital and Dell ventures and soft bank. So we couldn't be in a more happier >>Spot. You're a unicorn soon to be decor. Right. >>What's next? Yes. I think, I think what is exciting for us is that the market, we could not be more happier with how the market is coming together with our vision, what we saw in 2015 and how everything is coming together nicely with, from the, the organization, realizing that multi-cloud is the core foundation and strategy of whatever they do next and lot has been accelerated due to COVID as well. Yeah. So in those terms, I think from market and product alignment, we just couldn't be more happier. >>Yeah. We think multi-cloud hybrids here. Steady state multi-cloud is gonna be a reality. Yeah. It becomes super cloud with the new dynamics. And again, David and I were talking last night, storage, networking, compute never goes away, never goes the operating. System's still gonna be out there. Just gonna be looked different and that >>Differently. Yes. I mean, yeah. And like, you know, in 10 years from now, Kubernetes might or might not be there as the foundation for, you know, compute, but storage is something that is always going to be there. People still need to persist the data. People still need a performance data store. People still need something that can scale to hundreds and hundreds of petabytes. So we are here. You bet against data >>As indie gross head once, you know, let chaos rain, rain in the chaos. There you go. Chaos cloud is gonna be simplified. Yeah. That's what innovation looks like. That's, >>That's what it is. >>Thanks for coming on the queue. Appreciate thank you for having me more coverage here. I'm John furrier with Dave Alane. Thanks for watching. More coverage. Three days just getting started. We'll be right back.

>>Hold on. Welcome to this special cube conversation. I'm John ferry, host of the queue here in Palo Alto, California. Got a great deep dive conversation with multicloud, who we were featuring on our AWS showcase of cloud startups. Uh, Venkat Krista who's the CEO. And co-founder great to see you again and Candace Hendrix delivery architect at green pages, a partner customer. Great to see you. Thanks for coming on as always cube conversations are fun to get the deep dive. Good to see you. >>Oh, great to have, uh, have this opportunity, John. Thank you so much. Uh, Candace, thank you for joining us. It's been a pleasure work in pages, John, we're looking forward to this conversation today. >>Yeah. One of the things I'm really excited about that came out of our coupon cloud startups showcase was you guys talking about day two operations, which has been kicked around, but you guys drilled into it and put some quantification around the value proposition, but this is every company has a day to problem an opportunity and then usually our problems and most people see, but they're really opportunities to create this value proposition around something that's now going to be an operational, um, standard table-stakes. So let's get into it, take us through, uh, what you guys have with day two offers that, do a deep dive on this. Take, take it away. >>Thanks, John. Uh, John, we'll do a little bit of an involved conversation today. We'll switch between a little bit of a slide and, um, we are actually happy to show a quick demo as well. So our customers can, uh, what they see is what they get kind of demo. Um, so, uh, to give a quick background on context a day, two operations in the cloud are important for customers who are trying to get, uh, self-service provisioning, going standardization going, uh, have a way to help their developers move fast on the innovation. What we are experiencing now is developers are increasingly having a seat at the table and they would like their infrastructure architects and infrastructure solution providers to enable them to do things that they want to do with fewer friction points. What day two platform that we built does is it upskills our it teams so that they can deli work, uh, what the developers need so that the sandbox environments that they want comes to life quickly. >>And on top of that, developers can move fast with the innovation with guard rails that are in place, the guard rails that are it, administrators, it leaders are able to set for developers, include cost guard, rails, governance, guard, rails, security, and compliance guard rails, a, you know, bot based approach to getting out of the way of the developers so they can move fast while the, uh, technology provides them the Alcoa to go innovate without running into the common cloud problems, such as cost overruns or security or compliance challenges today, I'll go show and tell a little bit of all of this, and then we'll bring in partners or partner, canvas as well, so that she can talk about how we help the fortune 200, uh, innovate, uh, faster with our platform. >>Awesome. Well, let's get into it. I, you know, as you know, I, I think that day two operations is really a cloud, uh, lingua. Frank was going to be part of everyone's, uh, operational standard. And it's not just for making sure you've got cost-effectiveness, but innovation strategies that rely on cloud, they need to have new things in place. So take us through the show and tell. >>Great, well, let's switch to the slide deck here. So I'm going to give a quick background and then go from there. Great. So, um, uh, you know, Montclair is an intelligent cloud man and platform company. We help customers of all sizes. Uh, we are an AWS partner that is a cloud management tool, competency partner, super happy to be in a wedding on the AWS platform for AWS customers. Our platform is an autonomous cloud operations platform. What our mission is, we empower ID teams to go deliver to their developers and become cloud powerhouses. Uh, I'm going to go through a quick three sections of the Manticore platform that delivers value to our customers first with our platform without needing additional skillsets or hiring, uh, needing to hire, uh, you know, hard to find talent or having to use third party tools. Our customers can use AWS native solutions to achieve full visibility into their cloud environments. >>They can enable consistent self-service deployments and simplify them. They can also reduce the total cost of cloud operations, all in just a few clicks. Uh, I'm going to show and tell, uh, what customers get quickly moving into the slide where customers can get visibility into the footprint, a comprehensive security posture management and compliance posture management, click away and solve these problems. They can enable their innovation teams with operations ready environments that can provision anything from server-based workloads to serverless workloads, to containerized environments. All of that are available readily in the platform. And of course, uh, all of this can be done with a few clicks and no code. That's our platform. And a nutshell I'm happy to switch to a demo from here on John. How does that sound >>Great. Sounds awesome. Let's get the demo. Thanks for the overview. By the way, we cover that in a great video too, and a high level, um, in our new show startup showcase, people can check that out online, um, check it out, but let's get into the demo. >>Sounds good. So I'm going to switch to my laptop again here to show the browser window and go into the demo environment. Great. So this is Monte cloud.com. Uh, customers can go to app.monica.com. I'm going to move fast in a demo environment show and tell here, uh, customers split login, assuming they have signed up for the platform. It's free to sign up. Uh, the platform activates immediately. This is their full first run experience. Uh, customers can get started in about a couple of clicks. There's a welcome screen here. They can walk through this. What this provides is a way a guard had experience for customers to be able to gain visibility, security, compliance, and set up the cloud operations, uh, environment in just a couple of clicks. So in this case, customers can get continuous resource visibility. They click next from a security point of view, we'll assess about 2,220 plus security best practices and customers can select saying they would like to remediate the issues. >>We'll help do that. That's a bot based approach that does it click next compliance, a similar situation. We do compliance assessments in the platform. Customers can remediate it. Uh, click next. We have provisioning templates, John. We had a really good conversation yesterday about this, a whole set of, uh, well-architected, uh, templates that customers can click and provision anything from, uh, basic core networking, all the way up to high performance computing and minds that all is available in the platform. Again, click next to go select that customers can manage servers, windows, or Linux servers running on any cloud could be hybrid cloud, uh, Azure, AWS GCP. Again, we can manage them in a single interface and last but not the least application management, our ID operators and leaders want to have a position on how their cloud applications are performing. They want to react quickly to it best possible platform. Uh, that's it they've selected all the features. All the, which is free in the platform. Some features are available in the free trial. Customers can click and say they would like to try for 14 days. That's all. So click next platform sets itself up. This is how quick we can get to helping customers understanding what they need to do. I'm going to try and show you if I can go to the next screen here and say, this is my company name. >>So I'm going to enter some details here that, uh, helps, um, capture some basic information about, uh, our customers, uh, departments. Uh, let's say this is a demo account, or I'm going to say, um, HR, um, uh, account, let's say there's a human resources department that I'm trying to connect and manage their cloud environment, but click next >>And that's it. They connect to the AWS account. We now take our customers back to an AWS console where they're familiar interface. They're going to click next on this cloud formation stack here, which automatically starts creating what we need on the customer's account. And click, click a button here. It's going to run in the background, what my platform in this case, my view, the other view does is, uh, it instantly receives notification back from the customer's account. As you can see now, day two has recognized that, Hey, the customer is trying to connect the cloud account. It's a question. Do you want to manage these regions? We can manage 15 plus regions click next. Uh, that is pretty much it. Uh, I'm going to skip this one so that we can get to the dashboard. I'm going to skip this as well, because you can invite your team members. Uh, you can get weekly reports, uh, long story short, that's it about 10 clicks. We are already in, in a cloud environment where customers can begin to manage, operate and start taking control of the cloud footprint. >>Got it. And physical you, you skipped over the collaboration feature that's for what team members do. Kind of see the same dashboard. >>The great question. Uh, our customers can invite additional team members could be an educator who wants to look at the total cost of cloud operations. Uh, they could invite another team member who wants to be enabled only for certain parts of the platform. Very simple. We have SSO integration as well in the platform. So, uh, invite additional users start using day two in less than 10 minutes, no additional, uh, you know, configuration required. >>You know, Amazon's got that slogan always day one. You guys are always day to always go to >>About all about ensuring data was taken care of. >>Awesome. Great stuff. Candace, what's your take on this? How do you fit in here? Talk about what it's like to work with these guys. What's the, what's your perspective on this? A new multicloud day two operations dashboard. >>Hi, thank you, John. Hi, Ben Kat. Thank you very much for the introduction. Um, basically our interaction is collaborative and we're great team partners, and we work well with, with multicloud often and, and have been partners working together for quite some time and solutioning products for our clients. >>Great. Vinca you want to chime in as well and share some color commentary on, um, your partners value? >>Sure. Thanks Justin. So, uh, so green pages, uh, they offer cloud services and a whole suite of solutions to their customers. Some of the customers are ranging from fortune a hundred enterprises, uh, to a wide variety of customers. Perhaps we can actually switch over to a slide deck here, but Candace, if you're up for it, maybe we can walk through a liberal green pages and solutions that you've implemented. We can talk from the customer point of view, which we think would be more beneficial to our audience as well. >>Yes. Thank you. That's very helpful. Um, again, my name is Candice Hendrix and I'm a delivery architect here at green pages technology solutions. And what I'd like to do is share a few examples of collaboration that we have achieved through our partnership with Moni cloud first to give a better history of green pages we've been in business since 1992, we maintain a wide range of customer base, um, approximately 500 different, uh, customers and all different workflows from insurance to government to, um, um, manufacturing and the such. We've also made the CRN tech elite two 50 less for, uh, sense its inception in 2011. And basically what that is, is it's all of the companies and, or the top 250 companies in the U S and Canada, having the highest level of experience top of their game, maintaining the highest levels of training and certifications. We also offer managed services, support, professional services, cloud readiness assessments, and migrations, as well as growing a CSP or cloud service provider today, I would like to highlight a few innovative projects that we've executed with multicloud is our partner for AWS compliance needs as well as, um, AWS Dr. >>So this slide first outlines a business scenario that we dealt with with one of our clients to address cost security compliance standardization across a global AWS environment. And the challenge with this was that we experienced was the complexity of the cloud environment and the size of the environment and how can they stay compliant, optimize costs and scale the outcome with the teamwork of Mani cloud and green pages, we were able to achieve all the facets of the challenge, also enabling and, and creating what we coined it, the compliance bot and what that provided was a platform to easily parameterize some of the, um, options such as configurable schedules, configurable target servers, departments, um, options to choose between automated and manual remediation processes in compliance ability to choose whether that remediation process also, uh, auto reboots versus approval based reboots on, um, infrastructure or resources integrations into a Slack channel for manual remediation approval process, as well as daily noncompliance reporting the compliance bot also can ensure proper patching necessary agents required software versions and resources, um, that they maintain compliance through the use of tagging Lambda functions, AWS fleet manager, AWS config, and AWS CloudWatch. >>Uh, another, um, opportunity we've had to work with, um, Moni cloud in this use case, the scenario that the green pages customer needed to solve was the automation of Dr to address the requirement of an entire AWS regional failure within requirements was a RTO of four hours and an RPO of less than one minute uncertain ESE, two instances. So the challenge that we had was to develop this solution with only the use of AWS native services meeting the required RTO and RPO with no custom tooling integration. So with mighty clouds assistance and teamwork, what we were able to achieve is what we now refer to as the Dr. Bot, we solution the automation to replicate everything from their production, uh, environment in AWS to the Dr. Region in AWS, such as subnets, um, IP cider ranges, LAN IP addresses, security groups, load balancers, and all associated configuration settings. >>So with the pilot light scripting that runs daily through a Lambda function, we can manage those Delta copies into the Dr production or the Dr. Region from production and address any changes that may occur in the production environment to meet the RPO. What we used is cloud door, which is also a native AWS service. And we used AWS backup for the more static instances, we then created an integration to send any health alerts in the event of an AWS outage to their Slack channel. Then upon approval, um, they could kick off through a manual approval process. They could kick off and execute an end to end fail over from production to an AWS region and to their Dr. Region in AWS, both the compliance spot and the Dr. Bot automations can be ported and variabilize for any AWS environment. We welcome the opportunity to discuss this further and assist you in your cloud journey. I hope this explain some of the great innovation that we've been able to work with money cloud on. Thanks, Ben Capra, allowing me to speak and back to you. >>Thank you, Candace. This is fantastic. John Lassie Seesaw, right? The challenge with cloud operations is there's a lot of moving parts and, uh, visibility, compliance, security, uh, you know, all of that. Typically customers have to write custom code or integrate ten-plus tools, suddenly what, you know, customers we're seeing they're spinning up their own cloud operating teams. They're spinning up their own homegrown cloud operations model, which in invariably results in more attacks, symptoms of maintenance tasks, our platform can do all of this abstract, the complexity, and put this kind of automation within the reach of customers who are trying to transform their it departments by clicking away. That's the attack that we built on top. >>Yeah, I think that's a great example. I think Candace highlights some of the things we were talking about last time around intelligent applications, meeting, intelligent infrastructure, and to your point about operations, this comes up huge all the time in every conversation we're in and we're seeing it in the marketplace where there's a new operational model developing in real time. You're seeing people, um, homegrown ops, transforming ops. I mean, there's new roles and responsibilities are emerging and that's just the nature of the beast right now. This is kind of the new normal that it's not your traditional ops model. It's transitioning to a new, new way. This is a great example. Um, you see that the same way? >>Well, that's a, that's a great description, John you're right. That is the model that is evolving that, uh, once, um, that demands more from it teams and on the runway that is shrinking to transform and the cloud surface, it has grown how that's exactly where the becoming to help. And, uh, uh, we did do a little bit of a deep dive into what the platform does today to talk to our audience so that they can get this value. Thank you for that. Uh, you know, uh, depth in diving, happy to chat a little bit more if you'd like about, uh, where customers could go and that they can get started. >>Yeah. Looking forward to it. Vanco. Thanks for coming on, Candace. Thank you very much for sharing. Um, green pages. Congratulations. Love the Dr. Bot. That's phenomenal. I mean, I w I want a cube bottom. You're just doing these interviews is boss, but I'm looking forward to having a follow on conversation vanco. We're going to certainly see you out on the internet on Twitter. Um, maybe get you on our clubhouse, uh, chats, a lot of action out there. A lot of people talking about this, and you're seeing things from observability to new kinds of monitoring, to modern application development techniques that are just evolving in real time. So day two is here. Thanks for sharing. >>Looking forward, John, and, uh, where customers could go to is they could go to montclair.com today. They could get started in just a few place. We have a free version on the platform. They can activate this account in 10 months. They now have the power of the automation that we've built, and they can start taking control of the cloud operations in about 10 minutes. So we encourage persons to go find some free monitor.com and thank you candidates for taking the time, uh, uh, does it's fantastic that we'll be able to go solve some problems together. >>Mazi cloud turning teams into cloud powerhouses. That's their slogan. Check them out. I'm John Farrar with the cube. Thanks for watching.