>> Narrator: From theCUBE studios in Palo Alto and Boston, it's the theCUBE covering IBM Think. Brought to you by IBM. >> Hi everybody, this is Dave Valanti and welcome back to the IBM Think 2020 digital event experience. This is the afterglow, the after thoughts, the post halo effect. Mani Dasgupta is here. She's the Vice President of Brand and Product Marketing at IBM. Great to see you again, thanks for coming back on Mani. >> Thank you Dave, it's fantastic to be here after Think which has been super successful for us, so excited to have this chat. >> You know it's really nice, one of the silver linings of these digital events is you can actually have these kinds of conversations in an afterglow, so I want to get right into it. Mark Foster kind of set things up for the division and the service, he talked about a lot of customers. He talked about the cognitive enterprise, and he gave really three sort of arcs of his content discussion. One was the market making platforms, the second was intelligent work flows, and the third is the whole enterprise experience in humanity and he tied it in to the whole COVID-19 pandemic. I wonder if you could give us your thoughts, and maybe an example? >> Sure, absolutely, sure can. You know the cognitive enterprise is a framework that businesses can adapt as they go on forward with their business transformation journey. The market making platform is in simple terms, its how do you put yourself in the route for growth? Do you need to look for new customers, do you need to look for new markets? What's your competitive advantage? Build a platform, or create a platform which signifies competitive advantage for you. So that's the first piece of it. The second piece of it pertains to the operations of the company. How well are you run? How efficient are you? How effective are your processes? How have you been able to apply the latest and greatest in technologies? Edge, 5G, automation, artificial intelligence. How are you able to apply those technologies to make your processes work better for you? So that's the second big piece. And the third piece is keeping your customers at the core of whatever you do. So the experience of the customers, the updated and newer demands of the customers. How do you address that with the human at the center of it, right? The empathy that I was talking about when we spoke last, before and during Think. It's truly important especially in these times, every company is trying to figure out, in this scenario, how do they keep their business on the growth track? And the cognitive enterprise framework helps them on this journey. >> Was there an example that came out of Think that you can point to that is reflective of this? >> Absolutely, there were actually three great case studies that clients and colleagues who joined us during Think, we had the CEO of Yara, we had Shell and we had Frito Lay. A quick example is Frito Lay, and I bring them up because this is a brand that everybody recognizes, in fact they are now in 94% of all US households. And these are name brands like your chips, especially when we are all stuck at home during this pandemic they are a name that quite often comes to mind, Frito Lay. So a good example of what they are having to deal with. They haven't changed their transformation trajectory, they have sped it up. They have just become way more agile, teams that were in different locations are now all near shore. If you think about this scenario right now, everybody is working on Webex, everybody is getting distributed agile to work, so everybody, nobody is at a disadvantage because they are somewhere in India or they are somewhere in Mexico, or they are somewhere in the US, they are all together right now working together on the same digital platform. So actually everybody's near shore. So they have sped up their direct to consumer channel, in the past one month they have been able to quickly pivot and bring snacks.com to people, everybody across the US, that's a very good example of how you can apply the changes around you to your advantage, and make sure that this contributes to the growth and success of their business, and we had Frito join us live during Think, if you want to see it you can go live to our, now on our on demand platform and watch them. >> One of the things that Mark Foster mentioned in his remarks was that a lot of executives might have been thinking prior to COVID that they wanted to shake things up a little bit. But it's risky, you know they're kind of reticent to do that well, things have been shaken up. And now they've got you know the perfect reason to disrupt their own business. And organizations have been very tactical, focus on the customer, really trying to keep the lights on, managing cash, et cetera, but as we start to come out of this, they're beginning to think of the more midterm impacts, they're rethinking the ideal customer profile, and the value proposition in this new reality. So how should customers think about getting started on this journey of the cognitive enterprise if they haven't started already? >> You know it's, the good thing is the technology right now is available to us, even if people want to get started they can do it right now. One of the ways that we have been advising our clients to get started who haven't get started this journey, is to come together in a distributed agile framework, what we call the IBM Garage our Co-Creation Workshop, put the customer at the center of it and create an empathy map. Around what is the problem that we are trying to solve? What's the most important thing that that particular business is trying to solve? And for every business it may be a different answer, right? And so it's not prescriptive, its a place where you can come and lay out the cards on the table and figure out what's the right next step for your business, and then we can use the same model to unpack the problem into solvable components and apply technology to very quickly show results. The beauty of this is not just an MVP, this is actually solving real world problems, and it is doing it at global scale. That's the beauty of it and I think that's where we should start. >> You know a lot of these big events, the big physical events, of course we love them it's something theCUBE has been doing for 10 years, but the disappointing thing is oftentimes after the event everybody disappears, they go back to work and it's sort of forgotten. The great thing about these digital events is you can kind of continue the discussion, not unlike what we're doing now, but also you have these Think Summits, and you're going to be connecting the dots in the thread from Think all the way through until this thing ends and even beyond I would predict, that digital is here to stay, at least an event standpoint, and a hybrid, and other businesses. So give us the update on the Think Summits, how do we get more information, what are they all about? >> Absolutely, for more information is always available on our on demand platforms, so you can go onto IBM.com/think, but what you said Dave is so important. That this is not a one and done, we want to keep the conversations running, we want to keep engaging with everybody who has come last week to have an engaging discussion with us, we will continue this in June, in Europe, in different cities we have a number of Think Summits. This will be followed with other Think Summits across the globe. Now as IBM we feel we have a responsibility not just that we create content and thought leadership that is consumed by millions of people across the globe, we do it in a way that is global. So we want to make sure that you and I today are talking in English, that we are able to have our colleagues in China are able to have the same conversation in the language that they prefer, and so in Japan and so on and so forth, IBM being the truly global company that we are, we want to make sure that the conversations also have nuances that are impacting these countries in real time, in the situation that we are in, not all companies are in the same space in the curve, some are recovering, some are bouncing back, some are just getting into this scenario that's all around us. So the remedy and the routes that business will take, is also slightly different. So we want to make sure we are very customized, we want to make sure we are really very relevant to that audience. So follow us on the Think Summits across the globe, as the new dates are keeping on newer dates are getting announced on the Think platform, so that's ready to go. The one last thing I would also say Dave, is that at this time what's very important is that not all tech is created equal, and not all companies are created equal. What's the cost of bad advice and so I think it's very important to be mindful of who you engage with. And make sure that we are not taken advantage of in these kind of scenarios. Be very mindful of how how well your partner understands your business, how well your partner understands what could go wrong. And plan for it, and not just show but be there with your clients, with your customers throughout the journey, and take them back to the path of growth. >> Yeah that whole notion of business resilience and not only as a defensive move, but also something that you can lean into, really try to grow your business, there's a lot of learning going on, a lot of great content on the IBM Think Digital Experience site. Of course theCUBE.net. Mani, thanks so much for coming back on, and breaking down IBM Think, and giving us a forward look to the Think Summits. Great to have you. >> Absolutely my pleasure Dave, thank you. >> And thank you for watching everybody, this is Dave Valanti for theCUBE and we'll see you next time. (upbeat instrumental music)

>> Live from New York, it's theCUBE, covering theCUBE, New York City, 2018. Brought to you by SiliconANGLE Media and its ecosystem partners. >> And welcome to theCUBE here in New York City. We're live from CUBE NYC, this is our big data now: AI, now all things cloud 9 years covering the beginning of Hadoop. Now into cloud and data as the center of the value I'm John Furrier with David Vellante. Our special guest is Rob Bearden, CEO of Hortonworks CUBE alumni, been on many times Great supporter of theCUBE, legend in OpenSource Great to see you. >> It's great to be here, thanks. Yes, absolutely. >> So one of the things I wanted to talk to you about is that OpenSource certainly has been a big part of the Ethos, just seeing it in all sectors, again, growing even in Blockchain, Open Ethos is growing. The role of data now certainly in the center. You guys have been on this vision of open data, if you will and making data, and move and flight, maybe rest all these things are going on. Certainly the Hadoop world has changed, not just Hadoop and data lakes anymore, it's data. All things data, it's happening. This is core to your business, you guys have been banging this drum for a long time. Stock's at an all-time high. Congratulations on the business performance. So it's working, things are working for you guys. >> I think the model in this strategy are really coming together nicely. And to your point, it's about all the data. It's about the entire life-cycle of the data and bringing all data under management through its entire life-cycle. And being able to give the enterprise that accessibility to that data across each tier on-prem, private cloud, and across all the multi-clouds. And that's really changed, really in many regards, the overall core architecture of Hadoop and how it needs to manage data. And how it needs to interact with other data sources. And our model and strategy is been about not going above the Hadoop stack, but actually going out to the edge, and bringing data under management from the point of origination through its entire movement life-cycle until it comes at rest, and then have the ability, to deploy and access that data across each tier and across a multi-cloud environment. And it's a hybrid architecture world now. >> You guys have been on this trend for a while now, it's kind of getting lift obviously you're seeing the impact that cloud, impact AI cause the faster computer you have, the faster you can process data, the faster the data can be used, machine learning it's a nice flywheel. So again, that flywheel is being recognized. So I have to ask you, what is in your opinion, been the impact of cloud computing, specifically the Amazons, and the Azures, and now Google where certainly AI is in the center of their proposition, now hybrid cloud is validated with Amazon announcing RDS on the premises on VMWARE. That's the first Amazon ever, ever on premises activity. So this is clearly a validation of hybrid cloud. How has the cloud impacted the data space, and if you will, it used to be data warehousing, cloud has changed that. What's your opinion? >> Well what's it's done is given a, an architectural extension to the enterprise of what their data architecture needs to be, and the real key is, it's now, it's not about hybrid or cloud or on-prem, it's about having a data strategy overall. And how do I bring all my different assets, and bring a connected community together, in real-time? because what enterprise is trying to do is, connect and have higher velocity and faster visibility between the enterprise, the product, their customer, and their supply chain. And to do that, they need to be able to aggregate data into the best economic platform from the point of origination, maybe starting from the component on their product, a single component, and be able to bring all that data together through its life-cycle, aggregate it, and then deploy it on the most economically feasible tier. Whether that's on-prem, or a private cloud, or across multiple public clouds. And our platform with HDF, HDP, and data plane and complete that hybrid data architecture. And by doing that, the real value is then the cloud, AI and machine learning capabilities have the ability now to access all data across the enterprise, whether it be their tier in the cloud, or whether that be on-prem. And our strategy is around bringing that and being that fabric, to bring all the interconnectivity irrespective of whether it sits on the edge and the cloud is somewhere in between. Because the more accessibility AI has to data, the faster velocity of driving value back in to that AI cycle. >> Yeah, people don't want to move data if they don't have to And so, and we've been on this for a while, that this idea that you want to bring the cloud model to your data, and not the data to the cloud always. And so, how do you do that? How do you make it this kind of same, same environment? What role does HortonWorks play in it? >> Well the first thing we want to do is, bring the data under management from and through its life-cycle where HDF goes to the edge, brings the data through its movement cycle, aggregates the streams. HDP is the data at rest platform that can sit on-prem and a public cloud or a private cloud. And then data plains that fabric, that ensures that we have connectivity to all types of data across all tiers. And then serves as the common security and governance framework, irrespective of which tier that is. And that's very very important. And then that then gives the AI platforms the ability to bring AI onto a broader array of data, that they can then have a higher and better impact on it than just having an isolated AI impact on just a single tier I data in the cloud. >> Well that messages seems to be resonating, we talked earlier about the stock price, but also I think Neil Bushery and Frank Sluben popularized the metric of number of seven-figure deals. You guys are closing some big deals, and remember in the early days Robert Vor Breath, people are like how these guys going to sell anything, it's all open-source and you're doing a lot of a million plus dollar deals. So it's resonating not only with the streep but also with enterprises, your thoughts. >> Last quarter we, I think the key is that the industry really understands, the investors understand, the enterprises really now understand the importance of hybrid and hybrid cloud. And it's not going to be all about managing data lakes on-prem. All the data's not going to go and have this giant line of demarkation and now all reside in the cloud. It has to coexist across each tier and our role is to be that aggregation point. >> And you've seen the big cloud players now, all it's the big three, all have on-prem strategies. Azure with Azure Stack, Google we saw Kubernetes on-prem, and even AWS now, the last load up putting RDS on-prem announced that VMWorld. So they've all sort of recognized that not everything's going to go into the cloud. So that's got to be, you know good confirmation for you guys >> It's great validation. What is also says though is, we must have cloud first architecture and a cloud first approach with all of our tech. And the key to that is, from our standpoint, within our strategy is to containerize everything. And we had an announcement earlier this week that was really a three-way announcement between us, Red Hat, and IBM; and the essence of that announcement is we've adopted the Kubernetes distro from Red Hat. To where we're are containerizing all of our platforms with Red Hat's Kubernetes distribution. And what that does, is gives us the ability to optimize our platforms for OpenShift, the Red Hat pass, and optimize then the deployment of that and the IBM private cloud, right. And naturally data plane will also then give us the ability, to extend those workloads; those very granular workloads up in to the public clouds, and we can even leverage their native objects stores. >> So that's an interesting love triangle right? You and Red Hat are kind of birds of a feather with open-source. IBM has always been a big proponent of open-source, you know funded Linux in the early days. And then brings this, a massive channel and brand, you know to that world. >> Yes. And you know this is really going to accelerate our movement into a cloud first architecture, with pure containerization. And the reason that's so important is, it gives us that modularity to move those applications and those workloads, across whichever tiers most appropriate architecturally for it to run and be deployed. >> You know we said this on theCUBE many many years ago, and continues to be this theme, enterprise is one really wanting hardened solutions, but they don't mind experimenting. And Stu Miniman and I, were always talking about and comparing OpenStack ecosystem to what's happened in the Hadoop ecosystem. There's some pockets of relevance and it's a lot of work to build your own, and OpenStack has a great solution for certain use cases, now mostly on the infrastructure side But when cloud came in and changed the game, because you saw things like Kubernetes. I mean we're here at the Hadoop show that started with Hadoop, now it's AI, the word Kubernetes is being talked about. You mentioned hybrid cloud, these aren't words that were spoken at an event like this. So the IT problem in multi-cloud has always been a storage issue. So you do some storage work, you got to store the data somewhere, but now you're talking about Kubernetes. You're talking about orchestration around workloads, the role of data in workloads. This is what enterprise IT actually cares about right now. This is not like, a small little thing, it's a big deal because data is not only in the workloads, they're using instrumentation with containers, with service meshes around the coin. You're starting to see policy, this is hardcore B2B enterprise features. >> This is where with what we're seeing is a massive transformational shift of how the IT architecture's going to look for the next 20 years. Right. The IT world it is been horribly constrained from this very highly configured, very procedural-based applications and now they want to create high velocity engagement between the enterprise, their product, their customer and supply chain. They were so constrained with these very procedural-based applications and containerization gives the ability now to create that velocity and to move those workloads, and those interactions between that four pillars. >> Now let's talk about the edge. Cause the pendulum is clearly swinging sort of back to some decentralization going on, and the edge to us is a data play. We talk about it all the time. What are your thoughts on the edge, where does HortonWorks fit? What's your vision of the data modeling and how that evolves? >> That goes back to, the insight to that would be our strategy and what we did and had the great fortune, quite frankly, of having the ability to merge on Yara and HortonWorks back in 2015. And we wanted, and the whole goal of that besides working with a great team, Joe Witt had built, is being able to get to the edge. And what we wanted to have the ability to do, was to operate on every sensor, on every device at the edge for the customer so that they could bring the data under management whenever that may be, through its entire life-cycle; so from point of origination through its movement until it comes at rest. So our belief is that if we can bring enough intelligence and faster insights as that data is being generated, and as events or conditions are happening, moving, or changing before it ever comes to rest we can process and take prescriptive action. Leveraging AI and machine learning as it's in its life-cycle we can dramatically decrease the amount of data we have to bring to rest. We can just bring the province the metadata to rest and have that insight. And we try to get to these high velocity, real-time insights starting with the data on the edge. And that's why we think it's so important to manage the entire life-cycle. And then, what's even more important is then put that data, on to what ever tier. That may be bring it back to rest in a day like on-prem, right, to aggregate with other like data structures. Or it may be, take it into cold storage on a native object store in a cloud, that has the lowest cost of storage structure for a particular time. >> Or take an action on the edge and leave it there. >> Yeah. You guys definitely think about the edge in a big way, that's pretty obvious. But what I want to get your thoughts on is an emerging area we're watching, and I'll call it for lack of a better description, programmable data. And you mentioned data architecture is being setup probably set a 10, 20 year run for enterprises they setup their data architecture with the cloud architects. Making data programmable is kind of a dev-ops concept right. And this is something that you guys have thought about with the data plane, what's your reaction to this notion of making data programmable? When you start talking about Kubernetes, you're going to have statefull applications, stateless applications, you have new dynamics I call it API 2.0 happening. Whole new infrastructure happening, data has to be programmable, going to need policy around it, the role of data's certainly changing rather than storing it somewhere. What's your view of programmable data, making it programmable? >> Well you've got to be able to, to truly have programmable data, you can't have slices of accessibility or window. You have to understand the lineage of that entire data, and the context of that data through its entire life-cycle. That's step and point number one. Point number two is, you have to be able to have that containerized so that you can take the module of data that you want to take prescriptive action against, or create action against a condition. And to be able to do that in granular bites or chunks, right. And then you've got to have accessibility to all the other contextual data, which means whether that's as its in motion as its at rest or, as its contextual cousin if you will, that sits up in an object store on another tier in a public cloud. Right. But what's important is that you have to be able to control and understand the entire lineage of that. And therefore, that's where our second step in this is data plane. And having the ability to have a full security model through that entire architectural chain, as well as the entire governance and lineage leveraging, leveraging atlas through data plane. And that then gives you the ability to take these very prescriptive actions that are driven through AI and machine learning insights. >> And that makes you very agile, love it. I mean the ethos of open-source and dev-ops is literally being applied to every thing. We see it with at the network layer, you see it at the data layer, you're starting to see this concept of dev and ops being applied in a big way. >> The next you know, previous years we've talked about what we're trying to accomplish. And we've started HortonWorks, it was about changing the data architecture for the next 20 years and how data was going to be managed. And that's had, to your earlier point we opened up the show, that's had twists and turns. Hadoop's evolved, the nature and velocity of data has evolved in the last five, six, seven, eight years you know. It's about going to the edge, it's about leveraging the cloud and we're very excited about where we're positioned as this massive transformation's happening. And what we're seeing is the iteration of change, is happening at an incredibly fast pace. Even much more so than it was two, three years ago. >> Yeah, the clock speeds definitely up, their data is working. People putting it to work. What works... >> They're able to get more value faster because of it. >> The AI is great. >> The data economy is here and now. And the enterprise understands it. So they want to now move aggressively to change and transform their business model to take advantage of what their data is giving them the ability to do. >> That's great. They always want the value, and they want it fast and anything gets in the way they'll remove the blockers as what we say. >> Alright, it's theCUBE here Rob Bearden, CEO of Hortonworks giving his vision but also an update on the company; data at the center of the value proposition. This is about AI, it's about big data, it's about the cloud. It's theCUBE bringing you, theCUBE data here in New York City. CUBENYC, that's the hashtag; check us out on Twitter. Stay with us for a live coverage all day today and tomorrow here in New York City. We'll be right back after this short break. (upbeat music)

>> From Santa Clara, California, in the heart of Silicon Valley, it's theCUBE. Covering Technovation's World Pitch 2018. Now here's Sonia Tagare. >> Hi welcome back. I'm Sonia Tagare, here with theCUBE in Santa Clara, California, covering Technovation's World Pitch Summit 2018, a pitch competition in which girls develop apps in order to create positive change in the world. This week 12 finalists are competing for their chance to win the gold or silver scholarships. With us we have, all the way from Egypt, Team Thunderins, and with us is Yara Elkady and Rahma Medhat with their mentor Karim Abdallah. So congratulations and welcome to theCUBE. >> Thank you. >> So your app is called Stray Paws. Tell us more about it. >> So our app aims to solve the problem of street animals. It basically gives the user the ability to adopt animals through our app because in our hometown the adoption process is very difficult, and it also helps to rescue injured animals in the street. >> So what inspired you to create this app? >> Because in Egypt there are several campaigns that are launched every year to poison any street animals which leaves hundreds of cats and dogs dying. So we just want to help the animals because there are no specific rules to protect them, and they are growing in number, like in every street there will be stray animals, so we want to help them to have a better life. And we want stop the killing of them. >> Well that's a great cause to be a part of. So how would a user use the app? >> Okay first of all we have two features the adoption and the rescue. The user could open up our app and there will be three buttons. For the first button is the adopt button and the second is the rescue. He will just pick adopt if he wants to adopt and then he can pick to add a pet for adoption. If you have a pet to offer for adoption, he can add them and all its information in our app, and then other users who wish to adopt could enter another button in our app, and open the screen and just look through a gallery of pets that are available for adoption. And then pick the pet he wants, and then he can contact the owner of the pet directly. >> Wow. So Rahma, maybe you can tell us, how did you guys get involved in Technovation? >> We first of all we have known the competition at March and we only had a month and a half to finish our project. Yes, so we known Karim and he has helped us a lot. Yes and that's all. >> And Karim can you tell us more about how it was mentoring these two? >> Yeah I met them last March. Met them once in physical and after that we did all the job online by online meeting via Skype or messenger or something like that but they did a great job in very short time. >> And how excited are you for their pitch tomorrow? >> Very exciting, we hope to win tomorrow. >> And so how did you all find out about Technovation? >> We found that we were in a workshop for teen entrepreneurs and then they told us about the competition and we found out and we registered the next day. >> Okay. So how do you think Technovation is going to help you in your careers? >> It's going to help me greatly because I wish to be an entrepreneur in the future and make a business, and it inspired me by showing me how it's very possible to make your own business and create your own and fight for what you want, for what you believe in and it's not that hard. If you want it you can do it. And it's very inspirational to be able to make a whole project in a short time and that it works. And it's really great. >> And what advice would you give to young girls who want to join Technovation some day? >> I highly advise them to join because it will inspire them a lot, and show them that it's not impossible to create something that you are proud of and it will be an experience you won't forget. >> And last question, what are you most excited about this week for the competition? >> The pitch because we have been practicing for a long time and I want to just show our project to the world. And we're very excited to pitch in front of many people. >> Well that's great. Thank you so much for being on theCUBE. I am really excited by your app and I hope your pitch goes well. >> Thank you. >> We're here at the Technovation's World Pitch Summit 2018, stay tuned for more. (energetic music)

>> Announcer: Live from Las Vegas, it's The Cube covering Dell Technologies World 2018. Brought to you by Dell EMC and its ecosystem partners. >> We're back at Dell Technologies World. It's the inaugural Dell Technologies World. You're watchin' The Cube, the leader in live tech coverage. My name is Dave Vallante, and I'm really excited to have Sanjay Poonen on, COO of VMWare, long-time Cube alum. Great to see you, my friend. >> Always great, Dave. >> Thanks again so much for makin' time. I know you're in and out, but things are good. We had Pat on, on Monday. You guys made the call early on. You said to the industry, you know, I think the industry handed us and maybe the forecasts are a little bit conservative. We're seeing great demand. We love our business right now, and it's comin' true. Data centers booming, VMWare's kickin' butt. It's goin' great. >> You know it's been obviously a very good couple of years, since the Dell EMC merger. It's really helped us, and you know, when we think about our partnerships, we put this in a very special place. In the last two years, partnerships like Dell and AWS have been very instrumental, built on top of the partnerships we've had for many years. And our core principles at VMWare have not changed. We're really focused on software defining the data center. Why? Because it makes you more agile, removes costs, reduces complexity, makes the planet more green. We think we've got a long way to go in just building that private cloud, making the data center feel like a cloud. That's priority number one. Priority number two, extending tno the hybrid cloud. Last time we talked was at AWS Reinvent. That's very important. We're doing a bit of work there at AWS and many other clouds. And user computing, making sure that every one of these type of devices are secure and managed, whether it's Apple devices, Google, or Microsoft. Those three priorities have still stayed the same, and now Dell's comin' to give us a lot more of that sort of draft, to help us do that inside the Dell EMC customer base, too. >> Yeah, I mean you guys are doin' it again, the whole, NSX obviously is booming. >> Sanjay: Big launch this week. >> You know, it's funny, the whole software-defined networking thing. Everybody flocked to it. VCs flocked to it. You guys changed the game with that Nycera acquisition. I mean, could you imagine, I guess you did imagine what it was going to become, I mean it's really taken off in a big way. >> Bold move. I got to give credit to the, I mean I wasn't at the company at the time, but I got to tell you, when I saw that I was stunned. Paying 1.2 billion for a company that didn't have much revenue. But here we are. We talked about it in our earnings call being a 1.4 billion one rate business. 4,500 hundred customers. We were zero customers five years ago when we did the acquisition, and what we really defined is that the future of networking is going to be software-defined, clearly, and it's much the same way a Tesla is transforming the automotive industry, right? What's the value of a Tesla? It's not just the hardware, but the software that's changing the way in which you drive, park, all of the mapping, all of that stuff. We believe the same way the networking industry's going to go through mighty revolution. We think the data center gets more efficeint and driven through software. The path into the into the public cloud, and the path to the branch, and that's what we as we launched our virtual cloud networking. It's extremely differentiated in the industry. We're the only ones really pioneering that, and we think it's extremely visionary. And we're excited to take our customers on this journey. It was a big launch for us this week, and we think NSX is just getting started. 4500 customers is about 1% of our roughly 500,000 customers Every single one of them should be looking at NSX. Big opportunity ahead of us. >> Huge. And the cloud play, we talked about this at VM World last summer. The clarity now that your customers have. They can now make bets for a couple of cycles anyway, really having confidence in your cloud strategy. You've seen that, I'm sure, in your customer base. >> We have, and you know, it started off by telling the world that the 4,000 service providers that have built their stack on VMWare, VMWare Cloud Providers, VCPP, are all going to be very special to us as they build out their clouds, often in many specialized country that have country-specific cloud requirements. But the we're going to take the public clouds and systematically start working them. IBM cloud was the first, When they acquired software we had a strong relationship with them, announced two or three years ago. And then I think the world was shocked. It was almost, as I've described on the media, a Berlin Wall moment, when AWS and VMWare came together because it sort of felt like the United States and Soviet German in 1987, okay? And you know, here we have these two companies, really workin'. That's worked out very well for us, and then we've done systematic other things with Azure, Google, and so on and so forth, and we'll see how the public cloud plays out, but we think that that hybrid cloud bridge. We're going to be probably the only company who can really play a very pivotal role in the world moving from private cloud to public cloud and there's going to be balance on both sides of that divide. >> So you really essentially are trying to become the infrastructure for the digital world now, aren't you? Talk about that a little bit. You're seeing new workloads, obviously AI's all the buzz. You guys are doing some work in blockchains. It's going to take a while for all that to pick up, but really it's the ability and containers is the other thing. Everybody thought, oh containers, that's the end of VMs, and Pat at the time said, no no no, you guys don't understand. Let me explain it. He sort of laid it out. You seem to be embracing that, again embracing change. >> I got to tell you, that one for me because I'll tell you when I first joined the company four and a half years ago, I was at SAP. I asked Pat two questions. I said the public cloud's going to, I mean, probably take out VMWare, aren't you concerned with Amazon. Here we are taking that headwind and making a tailwind. The second was like, everyone's talking about Docker. Aren't containers going to just destroy VMs? And that one wasn't as clear to us at the time, but we were patient. And what happened we started to notice in the last few years. We began to notice on GitHub tremendous amount of activity around Kubernetes, and here comes Google almost taking the top off of a lot of you know parts of Docker Two, Docker Swarm, Enterprise, Docker still remains a very good container format, but the orchestration layers become a Google-based project called Kubernetes. And I think our waiting allowed us and pivotal to embrace Google in the partnership that we announced last year. And we plan to become the de facto enterprise container platform. If VMs became the VM in VMWare and we have 500,000 customers, tens of millions of VMs, you'd think we could multiply those VMs by some number to get number of containers. VMWare has its rightful place, a birthright, to become the de facto enterprise container platform. We're just getting started, both between us and Pivotal, the Kubernetes investment, Big deal. And we're going to do it in partnership with companies like Google. >> I want to ask you about Pivotal. When Joe Tucci was the swansong in the MC world, he came out with an analyst meeting and we asked them, if you had a mulligan, you know, what would you do over again. He said, you know, we're going to answer it this way. He said, I wished I had done more to bring together the family, you know, the federation. We laid that vision out, and I probably, he said, personally I probably could've done more. I feel like Michael has taken this on. I almost feel like Joe, when he laughs at Michael. My one piece of advice is do a better job than I did with that integration. And it seems like Michael's takin' that on as an outsider. What can you tell us about the relationship between all the companies, particularly Pivotal. >> Yeah, you know Joe's a very special man, as our chairman, and Joe and Pat are the reasons I joined VMWare, and so I have tremendous respect for them. And he stayed on as an advisor to Mike O'Dell. And I think Mike O'Dell just took a lot of those things and improved on it. I wouldn't say that anything was dramatically bad, but you know he tightened up much of the places where we could work together. One material change was having the Dell EMC reps carry quota, for example VMWare. They're incetivized. That has been a huge difference to allow us to have our sales forces completely align together. Big big huge difference. I mean, sales people care about our product when they're compensated, carry quota on it, and drive it. The second aspect was in many of these places where Dell and VMWare or VMWare and Pivotal were needed to just take obstacles out of the way, and I don't think Pivotal would've been really successful if it had stayed in VMWare four or five years ago. So Paul Mertz leaving, the genius of that whole move, which Joe orchesthrated, and allowing them to flourish. Okay, here they have four or five years, they've gone public. They have a tremendous amount of traction. Then last year, we began to see that Kubernetes Coming back allowed us to get closer to them, okay? We didn't need to do that necessarily by saying that Pivotal needs to be part of VMWare. We just needed to build a joint engineering effort around Kubernetes And make that enormously successful. So you get the best of both worlds. We're an investor, obviously, in Pivotal. We're proud of their success in the public markets. We benefit some from that sort of idea process, but at the same time we want to make sure this Kubernetes Effort and the broader app platform, our cloud foundry, is enormously successful, and every one of our customers who have VMs starts looking containers. >> Well, I always said Pivotal was formed with a bunch of misfit toys that just didn't seem to fit into VMWare. >> Sanjay: It's come a long way. >> And you took that, but it was smart because you took it and said, here it is. Let's start figuring that out. Who better to do that than Paul? And it's really come together and obviously a very successful. >> Yeah, Rob, Scott, Bill, Yara, many of that team there. They're passionate about developers, okay? We understand the infratstructure role very well, but when you can get dev and ops together, in a way they collaborate, so we're excited about it. And we have a key part for us, we have a very simple mission: to make the container platform just very secure. What's the differenetiation between us and other companies trying to build container platforms? NSX? So our contribution into that is to take Kubernetes Watch for some of the management capabilities, and then add NSX to it, highly differentiate it. And now all of a sudden customers say, this is the reason why I mean, 'cause every container brings a place where the port could be insecure. NSX makes that secture, and we think that that's another key part to what's made NSX the launch this week extremely sepcial is that its story relates to cloud and containers. Those two Cs, I would say, cloud and containers. We've taken what were headwinds to us, VMWare over the last four or five years, and made them tailwinds. And for us that's been a tremendous learnnig lesson, not just I would say in our own technology road map, but in leadership and management. That's important for us as business leaders, too. >> Dave: And I got to give some love to my friends in the Vsin world, Yen Bing and those guys. Obviously Vsin doin' very well. Give us the update there. I mean, you're doin', he's doin' exactly what you said: we're going to do to networking and storage what we did to compute. >> I mean, again you know, when we start things off. If you'll remember, three or four years ago, we were confusing EMC and VMWare, Evo, Rails, some of those things. We just had to clean that up. And as Dell EMC came together and VMWare, we said, listen. We're going to do software-defined storage really well because it has a very close synergy point to the Kubernetes I mean, we know a lot about storage because it's very closely connected to Compute. And if we could do that better than anybody else, and in the meantime all these startups were doing reasonably well, Simplicity, Nutanics, Pivotry, so on and so forth. I mean there's no reason if we don't have our act together we could build the best software-defined storage and then engineer a system together with Dell that has the software, and that's what VX rails has become. So a few false stubs of the toe when we started off, you know three or four years ago, but we've come a long way. Pat talked about over 10,000 customers at the revenue run rate that we announced last year, and a 600 million run rate at the end of Q4. We believe we are, for just the software piece, we are the de facto leader, and we have to continue to make customers happy and to drive, you know, this as the future of hyper converge infrastructure because converged had its place. And now the coming together of Compute Storage, over time networking with a layer of management, that's the future of the data center. >> Yeah, I was watching. THere's some good, interesting maneuvering goin' on in the marketplace. A lot of fun for a company like ours to watch. I want to talk about leadership. There's a great, you got to go to Sanjay's LinkedIn profile. There's an awesome video on there. It's like a mini TED talk that some of your folks mashed up and put out there. It's only about eight minutes. But I want to touch on some of the things that I learned from that video. Your background, I mean I knew you came from India. You came over at 18 years old, right? >> Sanjay: I was very fortunate. I grew up in a poor home in India, and I came here only because I got a scholarship to go to Dartmouth College. And I think I might have been one of the few brown-skinned guys in Hanover, New Hampshire. I mean, you've been there, you know there's not much Indian goin' on here. (laughter) But I'm very forutnate. And this country is a very special country to immigrants, if you work hard and if you're willing to apply yourself. I'm a product of that hard work. And now as an Indian American living in California. So I feel very fortunate for all that both the country and people who invested in me over the last many decades have helped me become who I am. >> So you were on a scholarship to Dartmouth. >> Yes, that's right. >> As a student in India. So obviously an accomplished student in India, and you said, you know, I got bullied a little bit. I had the glasses, right? Somebody once told me, Dave, don't peak in high school. It's good advice, right? So it was funny to hear you tell that story because I see you as such a charismatic, dynamic leader. I can't picture you as, you know, a little kid getting bullied. >> We were always geeks at one point in time, but one of the things my mother and dad always taught me, especially my mom, who had a tremendous influence on my life and is my hero, is, listen, don't worry what people say about you, okay? Your home is always going to feel a safety and a fortress to us, and I appreciate the fact that irrespective of what happened on the playground, if I was bullied, at home I knew it was secure. And I seek to have that same attitude twoards my children and everybody I consider my extended family, people at work, and so on and so forth. But once you've done that, you don't build your identity just to what people say about you. You're going to build your identity over what's done over a long period of time, okay? With, of course, if everybody in the world hates you, that's a tough place. That's happened to a few people in the world. I wasn't in that state at all. And as I came to this country, just got tougher because I was a minority in a place. But many of those lessons I learned as a young boy helped me as an 18 year old, as I came here, and I'm very thankful for that. >> And you came here with no money, alright? >> A scholarship. >> Right. >> Maybe 50 bucks in the pocket. >> You had 50 bucks and an opportunity, and made the most of it. And then obviously you did very well at Dartmouth. You graduated from Harvard, right? >> I did my MBA at Harvard. >> MBA at Harvard, probably met some interesting people there. >> Andy Jackson being one of them. >> I know he's a friend of yours. >> Sam Berg, who's the head of the client business, was also a classmate of mine at HBS. The '97 class of HBS had some accomplished people: Chris Kapensky is running McDonald's. She's President of US. So I'm very fortunate to have some good classmates there. >> So what did you do? Did you go right to Harvard from? >> No, I spent four years working at Apple. And then went back to do my business school. >> And then what'd you do after that? >> I came back to Silicon Valley at a startup. I was one of the founding product managers at AlphaBlocks. Then went to Informatica. And bulk of my time was at SAP, and most of my life was in the analytics, big data business. What we called big data at the time. >> And that's when we first met it. >> Analytics at BI, and then when Joe and Pat called me for this, the end-user computing role at VMWare four and a half years ago. That's when I came to VMWare. >> And that was a huge coup for VMWare. We knew you from SAP, and that business was struggling. You always give credit to your team, of course. Awesome. Which is what a good leader does. The other thing I wanted to touch on before we break is, you talked about leadership and how importatn it is to embrace cahnge. You said you have three choices when change hits you. What are those three choices? >> You either embrace it, okay? You either stand on the sidelines or you leave. And that's typically what happens in any kind of change, whether it's change in work, change in fafmilies, change in other kinds of religious settings, I mean it's a time-old prinicple. And you want to let the people who are not on board with it leave if they want to leave. The people who are staying in the middle and not yet convinced, you'll hope they'll do. But they cannot yet throw the grenades, 'cause then they're just going to be. And you want to take that nucleus of people who are with you in the change to help you get the people who sit on the sidelines in. And to me when I joined VMWare, the end-user computing team had the highest attrition, okay, and the lowest satisfaction. And I found the same thing. There were popel who were leaving in droves. Some people sittin' on the sidelines, but a core group of people I loved that were willing to really work with me, 'cause I didn't really know a lot about it. The smarter people were in the team and some people that we hired in. We had to take that group and become the chagne agents, and when that happens it's a beautiful thing because from within starts to form this thing that's the phoenix rising out of the ashes. And the company, and then these people who are sidelineers start to get involved. New people want to join. Now everybody wants to be part of the end-user computing team at VMWare because we're a winner, but it wasn't that way four and a half years ago. Same thing in cloud. How are we going to transform this cloud business to be one where, VCloudAir. We're being made fun of, like how are you ever going to compete with Amazon. We had to go through our own catharsis. We divested that business, but out of that pain point came a fundamental change. Some people left. Some people stayed, but I'm just grateful through all of this that we learned a tremendous amount. I think change is the most definitive thing that happens to every company, and you have to embrace it. If you embrace chance, it's going to make you a much stronger leader. I'll tell you, the Mandarin word, okay, for crisis is two symbols: one that shows disaster and one that shows opportunity. I choose the opportunity side. >> Dave: You choose? Right? Yeah! >> And eveyrone makes that choice, right? And if you make the right path, it could be a beautiful learning experience. >> Sanjay, words to live by. Definitely check out that video on Sanjay's profile. >> It's on LinkedIn. >> Really fabulous always to sit down and talk to you. >> Always a pleasure, Dave. Congratulations to all your success. >> Dave: Thank you! I really appreaciate your support. >> Thank you. >> Alright, everybody that's it from Dell Technologies World 2018. You can hear the music behind us. Next week, big week. We've got Red Hat Summit. I'll be at Service Now Knowledge. We got a couple of other shows and tons of shows coming up. I don't know, you were at Vmon last year. I don't know if you're going to be there this year, maybe maybe not, we'll see. >> Well we got a big one coming up at VM World. We'll see you there. >> We got big one coming up, VM World, at the end of August through early September, which is back at Mosconi this year? >> It's back at Las Vegas still. One more thing and then it's going back to Mosconi after the construction's over. >> So go to theCUBE.net, check out all the shows. Thanks for watching, everybody. We'll see you next time. (digital music)

>> Announcer: From Boston, Massachusetts, it's the Cube. Covering Cloud Foundry Summit 2018. Brought to you by The Cloud Foundry Foundation, >> Hi I'm Stu Miniman and this is the Cube's coverage of the Cloud Foundry Summit 2018 here in Boston, Massachusetts. Happy to welcome back one of our earliest and favorite guests of the Cube Chad Sakac Who's at Pivotal now and he handles PKS and Dell technologies. Chad, great to see you, thanks for joining us, welcome to the Boston area, you come through this area a lot but it's great to see you. >> It's good to see you too. This is, by the way, my first CF summit. So it's interesting, you and I have talked together at Dell Technologies World, Dell EMC World, and EMC World for years. >> Stu: VMWorld. >> And VMWorld. This is a different scene. >> Alright Chad, this is my third time doing this show. I was at the first one back in 2014, last year we did the Cube there; every year it's like 'oh wait, there's this cool new technology; containers, maybe, how's Pivotal going to deal with that? This year, wait, Kubernetes, cloud natives everywhere. Maybe give us your point of view, as to how this fits in. >> So I feel like I'm a kid in a candy store. My job inside Pivotal is to drive PKS. Pivotal Container Service, that's built on top of Kubernetes. And there's a lot of Kubernetes action occurring here. If I had to net it out, I'd say a couple things. Number one, we've moved past the early hype cycle, and actually went through several hype cycles that blew up, so Docker is going to take over the world, not correct. What turned out to be correct is Docker would become the container standard, right? >> It's Mobi now, right? >> Right. Then, we went in to the battles of different cluster container managers. It's Swarm, it's Mesos Marathon, it's Kubernetes and there were lots of others, and then you get through that early hype period and things settle down to the point where they're actually productive, and everyone now kind of agrees, that Kubernetes is the standard container cluster manager for broad sets of workloads, great. Now the debate is Cloud Foundry, the structured PaaS-World, right? The structured platform opinionated, versus the little more wild west and open eco system of Kubernetes, and then early stage Kubernetes projects, like Istio and others, right? I think this has two chapters now, in front of us. Number one, and this is my focus I think for the next few years, is how do we make Kubernetes simple enough, easy enough, and frankly, enterprise ready. Not that it's not ready today, but a lot of Kubernetes projects that our customers are all over the map, difficult to sustain. We want to bring a lot of the lessons learned over the years of Cloud Foundry to Kubernetes. And I'm happy to say, that just a couple days ago, we released PKS 1.O.2 and 1.1, which we haven't announced the date but we've always said that we're going to be in constant compatibility with GKE, and the core Kubernetes. Since GKE shortly will have Kubernetes 1.10 support you can expect a 1.1 of PKS. So mission number one is make Kubernetes a great platform, and I am determined and stubborn, and will make PKS the best enterprise platform for customers that are putting workloads on Kubernetes. That said, Kubernetes isn't steady still and neither is the ecosystem. And you can see that there's a lot of discussion over what is the intersection between Cloud Foundry and Kubernetes? I think that over time it's inevitable that these things come together more. But again, I think that's going to occur over years. Not in a heartbeat. >> And even, I've been at the Kubernetes show and have been at this show a few times, it's not a monolithic stack, we're building distributed, lots of different pieces. You go to the Cloud Foundry, I'm sorry, the show that's Kub-Con, there's so many different projects there, I mean Istio was all the buzz, talk about the service national, there's all these little pieces there. And at this show, we're talking about Zip Car came and talked about they love everything in this eco system. They don't use some of the core components, but they use all these other pieces. As you and I've talked many times, Chad, people go read, Chad writes a little bit about some of these things to give you all the details there, but this stuff's pretty complicated. There's some in the Kubernetes community that's like it's never going to get simple. Remember when we thought Cloud computing was simple? And if you've been to any Amazon show and you go through, it is more complicated to configure a compute instance at Amazon, than it is to buy a Dell server these days. Because there's more options out there. Look, customers need options, many of them want things to be packaged and serviced and buy it as a service, but some love to put those pieces together and it's a spectrum and I loved at this show, Google and Microsoft up on stage, talking, 'hey, open communities, collaborating together'. Maybe not merging everything, but working together, understanding where things fit and it's not one or the other, it's many customers will choose both. >> You and I are both nerds at heart, I hope you don't take offense to that. >> I've already been doing Star Wars quotes this week. >> I wear it with pride. I'm always fascinated by the technology itself, but one thing that's been really cool about my experience alongside, and now inside Pivotal, and you can see it here at the CF Summit, is that the Pivotal obsession, is about the customer and the outcome. We build a platform that is an essential part of that, but teaching the world how to build better software is a noble mission. And the thing that's the most exciting for me is actually when the customers talk. So if you went to any of the customer discussions, did you see any of them, did you see the T-Mobile one? >> I saw T-Mobile up on the key note, I actually did an interview with T-Mobile. Had an interview with US Air Force. >> The Air Force One is amazing. >> Awesome. >> It's fascinating, from a technological standpoint, to say how do you use these tools? But it's the story of what you do with it, that actually matters so much more. I'll leave the, no, I won't leave the customer name out of it. So in talking with the T-Mobile crew, they love the Pivotal application service. So they are using it, it's an essential part of how T-Mobile works. They talked about it on stage, that's why I don't mind talking about it. And if you ask them, it's not an or. They also have massive projects, massive application workloads, that don't fit in PaaS, but are Docker images, they're currently doing some strange stuff with Swarm, and blah blah. And they're like 'Man, if you guys can basically deliver a great platform that we can consume instead of trying to construct and maintain, we trust you, you iterate with us, you work with us, we'll be able to focus more on the outcome. The thing that I'm actually going to be the most curious to hear feedback from customers over the next couple of years, is how do they navigate what workloads are best put into Kubernetes, how does Kubernetes sets of ecosystems start to not calcify, but firm up, right? It's going to be loose. But it will start to align more over time. >> Yeah our research team actually calls it, we need to get to a place where it's plastic. It should be not just scalable up and down but side to side a little bit more too. Once you have it, you can be able to go. >> Figuring out over time, and helping, with customers, figure out 'Hey, this is a Kafka or Crunchy data.' Post grass instance, or it's an ISV stack, or it's an application they've home grown, but they don't want it fully compartmentalized and put on paths, and they decide that they want to put it on Kubernetes, awesome. What is the value and the return of doing further work on that app to really make it Cloud Native, pull out all config, turn it into sets of small micro services, and then it's better fit for the PaaS part of PCF. Figuring out that formula over the next few years is going to be really cool. >> You mentioned culture. And that's been something you and I, Chad, lived through. It was the server vs the storage vs the network and the virtualization admin, and then the cloud admin. I talked to the US Air Force guy, and he was like, 'We actually have the people take off their uniforms, because rank would have a certain meaning inside there.' But you've got the Devs, you've got OPS, you've got still the infrastructure pieces on tub, what are you seeing from the customers you're talking to; what are some of the big challenges that are slowing people back from reaching this Utopia of fast, fast, fast, agile, inter-operable, wonderful times? >> How do I answer that one? That's a loaded question, brother. The biggest impediment is human nature. It's these damn humans, if we could just get all the humans out. >> Well everybody's mine, mine, mine. >> We'll go to low code, no code, eliminate all the humans, it'll be dreamy. >> I did one of those interviews today, too. Absolutely, you don't need all programmers, the business people can do it. >> The human tendency for control, and the need for control, I think it's probably deep seated in our, we're living in a world where we know intellectually that we don't have control over everything, but we hate that. Because we want to create control in our lives, that basically is the thing that sets up boundaries between people, and they get really hung up on their function. That's not new, the word's changed, like you said. Used to be server people vs storage people. Then it was virtualization teams vs the silo teams. And now it's the intersection of the DEV team and the DevOps team, the operations team. How do they intersect? The places where they're the most successful, is that they don't get hung up on that and the people blend the roles. Now the trick is, how do you do that in a big company? I wrote a blog, I'm not trying to advertise, virtualgeek.io I wrote a blog on this which was a synthesis of all the customer dialogues I've been having over the last few years. And the pattern I've seen that is most successful, is actually to recognize that there are stacks, and the stacks, I don't mean this particular technology choice, but the way that the whole stack driven by the business and the application and then the abstraction it sits on, and then you have to build your actual operations team underneath that. That creates a whole operational model which in itself is a stack, and just so it doesn't sound like I'm describing something that's nonsensical, a stack can be in big enterprises, there's a main frame based app, that's running on a main frame, that's being supported by a main frame operations team, and then right beside it there's another stack, which is all X86 workloads that are static. So they don't need an IAS they just need to run on a kernel mode VM abstraction. And then under that you've got the team that supports. Then you've got the workload that can be containerized, and don't need a full blown PaaS. And then you've got another one, which is a full blown application service model. Each one of those stacks ends up with different people, processes and tools, because they're mapped to the cultural operational model of that stack. And the thing that I'm trying to guide customers when I'm talking to them is, don't reject that; that's actually reality. Yes you should move as much as you can to the highest order abstraction you can. That's goodness and it pays dividends all the way down the stack. But don't go and say, that this workload, by definition has to go there. Or because you operate this way in this stack and this group operates this way, that by definition you're stupid and they're smart. The other rule is that- >> Chad, the answer to everything is server-less. >> By the way, I should have said that's another abstraction even to the right of the application service model. So the thing I've found, is a key kind of pattern of good, is that between the stacks, people and process are not allowed to transverse them, because the process is linked to how you operate. The only thing that goes between them, because in the end, for any customer, the stuff that touches all of those, is to become religious about one thing, which is that API's and data, and how those transit, those different stacks, that you have to be very clear on. Do you know what I mean? On the blog I drew a picture, but it was terrible. It was a terrible drawing. >> I've done whiteboards with you, Chad, I understand. Great, so. Sound's like you've got your hands full. Lots of us read the S1, so Pivotal's marching towards an IPO. You've only been there a very short time, you've know Pivotal since the beginning and all the pieces since Greenplum's part of the MC, Cloud Foundry part of VMware. Anything that you've learned since you've been inside Pivotal now that there's misconceptions? One of the things I always find is, we always learn about something the first time and then don't think it changes. >> It's funny actually, that's an insightful question. Having joined the team, it's weird because to many of them, I'm new, I'm a new Pivot. But to many of them they know that I've always been there. And I was reminding some of the originals, the crazy tortured path that we've taken to get to today. The original effort was hey, people are doing new things data's at the core of it. And that was the trigger for the Greenplum acquisition. And several of the people who are the senior leaders of Pivotal now came in through that. And then Paul Maritz was the CEO of VMware at the time, hey, I'm seeing people build new apps in new ways, by the way there's this crazy team inside VMware working on this thing called Cloud Foundry. And they were like a red headed stepchild. That's not PC, but like a black sheep? Or I don't know what metaphor you want to use, but basically they were working on something that had nothing to do with kernel mode virtualization at its core. >> Yeah it was a Cloud native peg in a VM square. >> And at the time, VMware isn't what they are now too. And then people forget this but I wrote a blog about it, so it's on the internet permanently. There was a Greenplum project, which was a great idea, that says people want to collaborate with data sets, and data scientists want to work together and it's really hard. Let's build a thing, which is like a social media portal, for Greenplum which was called Chorus. And the Chorus project was completely sideways. And they were like we don't know how we're going to get this thing on track on time, and they asked around the Valley, and people said hey, you should go talk to these guys, Pivotal Labs, up in San Francisco. What they do is they help people when they're stuck. They went, and I remember when Bill Cook and Scott Yara came back to Hoppington and said 'This was awesome, they've changed the way we think about how we build software, we think we should buy them.' And that got added, I remember when Paul Maritz said 'Spring is available.' it's like the most widely used modern JAVA framework, and that was also stuff in Spring Rif. All of these weird bits, in essence became the essence of Pivotal. You know what I've learned through that? Is these journeys are not in a straight line. Everyone's. >> Like our careers, Chad. >> Like our careers man. That's the first part, the second thing is, and this is going to be a challenge for Pivotal, honest, if we're very transparent as always, is Pivotal's brand is now so linked with Pivotal Cloud Foundry. And that's a good thing, like those customers raving about the business outcomes that they are getting. But inside Pivotal, the strategic change, the strategic pivot ha ha ha, to do a full embrace of Kubernetes versus the traditional opinionated versus plastic debates, I wouldn't say that we have 100% of the company fully embracing it yet, because companies are themselves, organic. But across the vast majority of the company it is something understood that it is an imperative for us. If we want to help the customers and the world build better software, we've got to do it for stuff that fits into PaaS, and stuff that doesn't. And so I've learned over the last few weeks about how many people share that passion that I have, and I think we can make something awesome with PKS. >> Alright, well with that Chad, we'll have to leave it there for now, looking forward to seeing you at more events. Congrats on the new role, I'm sure if people haven't already, Chad does have a new site for his blog, virtualgeek.io instead of the previous one. Chad, always a pleasure. Got the Cube here at Cloud Foundry Summit, I'm Stu Miniman, thanks for watching the Cube. (upbeat tempo)