(upbeat music) (background crowd chatter) >> Hello, fantastic cloud community and welcome back to Las Vegas where we are live from the show floor at AWS re:Invent. My name is Savannah Peterson. Joined for the first time. >> Yeah, Doobie. >> VIP, I know. >> All right, let's do this. >> Thanks for having me Dave, I really appreciate it. >> I appreciate you doing all the hard work. >> Yeah. (laughs) >> You, know. >> I don't know about that. We wouldn't be here without you and all these wonderful stories that all the businesses have. >> Well, when I host with John it's hard for me to get a word in edgewise. I'm just kidding, John. (Savannah laughing) >> Shocking, I've never want that experience. >> We're like knocking each other, trying to, we're elbowing. No, it's my turn to speak, (Savannah laughing) so I'm sure we're going to work great together. I'm really looking forward to it. >> Me too Dave, I feel very lucky to be here and I feel very lucky to introduce our guest this afternoon, Clint Sharp, welcome to the show. You are with Cribl. Yeah, how does it feel to be on the show floor today? >> It's amazing to be back at any conference in person and this one is just electric, I mean, there's like a ton of people here love the booth. We're having like a lot of activity. It's been really, really exciting to be here. >> So you're a re:Ieinvent alumni? Have you been here before? You're a Cube alumni. We're going to have an OG conversation about observability, I'm looking forward to it. Just in case folks haven't been watching theCUBE for the last nine years that you've been on it. I know you've been with a few different companies during that time period. Love that you've been with us since 2013. Give us the elevator pitch for Cribl. >> Yeah, so Cribl is an observability company which we're going to talk about today. Our flagship product is a telemetry router. So it just really helps you get data into the right places. We're very specifically in the observability and security markets, so we sell to those buyers and we help them work with logs and metrics and open telemetry, lots of different types of data to get it into the right systems. >> Why did observability all of a sudden become such a hot thing? >> Savannah: Such a hot topic. >> Right, I mean it just came on the scene so quickly and now it's obviously a very crowded space. So why now, and how do you guys differentiate from the crowd? >> Yeah, sure, so I think it's really a post-digital transformation thing Dave, when I think about how I interact with organizations you know, 20 years ago when I started this business I called up American Airlines when things weren't working and now everything's all done digitally, right? I rarely ever interact with a human being and yet if I go on one of these apps and I get a bad experience, switching is just as easy as booking another airline or changing banks or changing telecommunications providers. So companies really need an ability to dive into this data at very high fidelity to understand what Dave's experience with their service or their applications are. And for the same reasons on the security side, we need very, very high fidelity data in order to understand whether malicious actors are working their way around inside of the enterprise. And so that's really changed the tooling that we had, which, in prior years, it was really hard to ask arbitrary questions of that data. You really had to deal with whatever the vendor gave you or you know, whatever the tool came with. And observability is really an evolution, allowing people to ask and answer questions of their data that they really weren't planning in advance. >> Dave: Like what kind of questions are people asking? >> Yeah sure so what is Dave's performance with this application? I see that a malicious actor has made their way on the inside of my network. Where did they go? What did they do? What files did they access? What network connections did they open? And the scale of machine data of this machine to machine communication is so much larger than what you tend to see with like human generated data, transactional data, that we really need different systems to deal with that type of data. >> And what would you say is your secret sauce? Like some people come at it, some search, some come at it from security. What's your sort of superpower as Lisa likes to say? >> Yeah, so we're a customer's first company. And so one of the things I think that we've done incredibly well is go look at the market and look for problems that are not being solved by other vendors. And so when we created this category of an observability pipeline, nobody was really marketing an observability pipeline at that time. And really the problem that customers had is they have data from a lot of different sources and they need to get it to a lot of different destinations. And a lot of that data is not particularly valuable. And in fact, one of the things that we like to say about this class of data is that it's really not valuable until it is, right? And so if I have a security breach, if I have an outage and I need to start pouring through this data suddenly the data is very, very valuable. And so customers need a lot of different places to store this data. I might want that data in a logging system. I might want that data in a metric system. I might want that data in a distributed tracing system. I might want that data in a data lake. In fact AWS just announced their security data lake product today. >> Big topic all day. >> Yeah, I mean like you can see that the industry is going in this way. People want to be able to store massively greater quantities of data than they can cost effectively do today. >> Let's talk about that just a little bit. The tension between data growth, like you said it's not valuable until it is or until it's providing context, whether that be good or bad. Let's talk about the tension between data growth and budget growth. How are you seeing that translate in your customers? >> Yeah, well so data's growing in a 25% CAGR per IDC which means we're going to have two and a half times the data in five years. And when you talk to CISOs and CIOs and you ask them, is your budget growing at a 25% CAGR, absolutely not, under no circumstances am I going to have, you know, that much more money. So what got us to 2022 is not going to get us to 2032. And so we really need different approaches for managing this data at scale. And that's where you're starting to see things like the AWS security data lake, Snowflake is moving into this space. You're seeing a lot of different people kind of moving into the database for security and observability type of data. You also have lots of other companies that are competing in broad spectrum observability, companies like Splunk or companies like Datadog. And these guys are all doing it from a data-first approach. I'm going to bring a lot of data into these platforms and give users the ability to work with that data to understand the performance and security of their applications. >> Okay, so carry that through, and you guys are different how? >> Yeah, so we are this pipeline that's sitting in the middle of all these solutions. We don't care whether your data was originally intended for some other tool. We're going to help you in a vendor-neutral way get that data wherever you need to get it. And that gives them the ability to control cost because they can put the right data in the right place. If it's data that's not going to be frequently accessed let's put it in a data lake, the cheapest place we can possibly put that data to rest. Or if I want to put it into my security tool maybe not all of the data that's coming from my vendor, my vendor has to put all the data in their records because who knows what it's going to be used for. But I only use half or a quarter of that information for security. And so what if I just put the paired down results in my more expensive storage but I kept full fidelity data somewhere else. >> Okay so you're observing the observability platforms basically, okay. >> Clint: We're routing that data. >> And then creating- >> It's meta observability. >> Right, observability pipeline. When I think a data pipeline, I think of highly specialized individuals, there's a data analyst, there's a data scientist, there's a quality engineer, you know, etc, et cetera. Do you have specific roles in your customer base that look at different parts of that pipeline and can you describe that? >> Yeah, absolutely, so one of the things I think that we do different is we sell very specifically to the security tooling vendors. And so in that case we are, or not to the vendors, but to the customers themselves. So generally they have a team inside of that organization which is managing their security tooling and their operational tooling. And so we're building tooling very specifically for them, for the types of data they work with for the volumes and scale of data that they work with. And that is giving, and no other vendor is really focusing on them. There's a lot of general purpose data people in the world and we're really the only ones that are focusing very specifically on observability and security data. >> So the announcement today, the security data lake that you were talking about, it's based on the Open Cybersecurity Framework, which I think AWS put forth, right? And said, okay, everybody come on. [Savannah] Yeah, yeah they did. >> So, right, all right. So what are your thoughts on that? You know, how does it fit with your strategy, you know. >> Yeah, so we are again a customer's first neutral company. So if OCSF gains traction, which we hope it does then we'll absolutely help customers get data into that format. But we're kind of this universal adapter so we can take data from other vendors, proprietary schemas, maybe you're coming from one of the other send vendors and you want to translate that to OCSF to use it with the security data lake. We can provide customers the ability to change and reshape that data to fit into any schema from any vendor so that we're really giving security data lake customers the ability to adapt the legacy, the stuff that they have that they can't get rid of 'cause they've had it for 10 years, 20 years and nothing inside of an enterprise ever goes away. That stuff stays forever. >> Legacy. >> Well legacy is working right? I mean somebody's actually, you know, making money on top of this thing. >> We never get rid of stuff. >> No, (laughing) we just added the toolkit. It's like all the old cell phones we have, it's everything. I mean we even do it as individual users and consumers. It's all a part of our little personal library. >> So what's happened in the field company momentum? >> Yeah let's talk trends too. >> Yeah so the company's growing crazily fast. We're north of 400 employees and we're only a hundred and something, you know, a year ago. So you can kind of see we're tripling you know, year over year. >> Savannah: Casual, especially right now in a lot of companies are feeling that scale back. >> Yeah so obviously we're keeping our eye closely on the macro conditions, but we see such a huge opportunity because we're a value player in this space that there's a real flight to value in enterprises right now. They're looking for projects that are going to pay themselves back and we've always had this value prop, we're going to come give you a lot of capabilities but we're probably going to save you money at the same time. And so that's just really resonating incredibly well with enterprises today and giving us an opportunity to continue to grow in the face of some challenging headwinds from a macro perspective. >> Well, so, okay, so people think okay, security is immune from the macro. It's not, I mean- >> Nothing, really. >> No segment is immune. CrowdStrike announced today the CrowdStrike rocket ship's still growing AR 50%, but you know, stocks down, I don't know, 20% right now after our- >> Logically doesn't make- >> Okay stuff happens, but still, you know, it's interesting, the macro, because it was like, to me it's like a slingshot, right? Everybody was like, wow, pandemic, shut down. All of a sudden, oh wow, need tech, boom. >> Savannah: Yeah, digitally transformed today. >> It's like, okay, tap the brakes. You know, when you're driving down the highway and you get that slingshotting effect and I feel like that's what's going on now. So, the premise is that the real leaders, those guys with the best tech that really understand the customers are going to, you know, get through this. What are your customers telling you in terms of, you know they're spending patterns, how they're trying to maybe consolidate vendors and how does that affect you guys? >> Yeah, for sure, I mean, I think, obviously, back to that flight to value, they're looking for vendors who are aligned with their interests. So, you know, as their budgets are getting pressure, what vendors are helping them provide the same capabilities they had to provide to the business before especially from a security perspective 'cause they're going to get cut along with everybody else. If a larger organization is trimming budgets across, security's going to get cut along with everybody else. So is IT operations. And so since they're being asked to do more with less that's you know, really where we're coming in and trying to provide them value. But certainly we're seeing a lot of pressure from IT departments, security departments all over in terms of being able to live and do more with less. >> Yeah, I mean, Celip's got a great quote today. "If you're looking to tighten your belt the cloud is the place to do it." I mean, it's probably true. >> Absolutely, elastic scalability in this, you know, our new search product is based off of AWS Lambda and it gives you truly elastic scalability. These changes in architectures are what's going to allow, it's not that cloud is cheaper, it's that cloud gives you on-demand scalability that allows you to truly control the compute that you're spending. And so as a customer of AWS, like this is giving us capabilities to offer products that are scalable and cost effective in ways that we just have not been able to do in the cloud. >> So what does that mean for the customer that you're using serverless using Lambda? What does that mean for them in terms of what they don't have to do that they maybe had to previously? >> It offers us the ability to try to charge them like a truly cloud native vendor. So in our cloud product we sell a credit model whereby which you deduct credits for usage. So if you're streaming data, you pay for gigabytes. If you're searching data then you're paying for CPU consumption, and so it allows us to charge them only for what they're consuming which means we don't have to manage a whole fleet of servers, and eventually, well we go to managing our own compute quite possibly as we start to get to scale at certain customers. But Lambda allowed us to not have to launch that way, not have to run a bunch of infrastructure. And we've been able to align our charging model with something that we think is the most customer friendly which is true consumption, pay for what you consume. >> So for example, you're saying you don't have to configure the EC2 Instance or figure out the memory sizing, you don't have to worry about any of that. You just basically say go, it figures that out and you can focus on upstream, is that right? >> Yep, and we're able to not only from a cost perspective also from a people perspective, it's allowed us velocity that we did not have before, which is we can go and prototype and build significantly faster because we're not having to worry, you know, in our mature products we use EC2 like everybody else does, right? And so as we're launching new products it's allowed us to iterate much faster and will we eventually go back to running our own compute, who knows, maybe, but it's allowed us a lot faster velocity than we were able to get before. >> I like what I've heard you discuss a lot is the agility and adaptability. We're going to be moving and evolving, choosing different providers. You're very outspoken about being vendor agnostic and I think that's actually a really unique and interesting play because we don't know what the future holds. So we're doing a new game on that note here on theCUBE, new game, new challenge, I suppose I would call it to think of this as your 30 second thought leadership highlight reel, a sizzle of the most important topic or conversation that's happening theme here at the show this year. >> Yeah, I mean, for me, as I think, as we're looking, especially like security data lake, et cetera, it's giving customers ownership of their data. And I think that once you, and I'm a big fan of this concept of open observability, and security should be the same way which is, I should not be locking you in as a vendor into my platform. Data should be stored in open formats that can be analyzed by multiple places. And you've seen this with AWS's announcement, data stored in open formats the same way other vendors store that. And so if you want to plug out AWS and you want to bring somebody else in to analyze your security lake, then great. And as we move into our analysis product, our search product, we'll be able to search data in the security data lake or data that's raw in S3. And we're really just trying to give customers back control over their future so that they don't have to maintain a relationship with a particular vendor. They're always getting the best. And that competition fuels really great product. And I'm really excited for the next 10 years of our industry as we're able to start competing on experiences and giving customers the best products, the customer wins. And I'm really excited about the customer winning. >> Yeah, so customer focused, I love it. What a great note to end on. That was very exciting, very customer focused. So, yo Clint, I have really enjoyed talking to you. Thanks. >> Thanks Clint. >> Thanks so much, it's been a pleasure being on. >> Thanks for enhancing our observability over here, I feel like I'll be looking at things a little bit differently after this conversation. And thank all of you for tuning in to our wonderful afternoon of continuous live coverage here at AWS re:Ieinvent in fabulous Las Vegas, Nevada with Dave Vellante. I'm Savannah Peterson. We're theCUBE, the leading source for high tech coverage. (bright music)

(upbeat music) >> Hello, welcome to this CUBE conversation I'm John Furrier your host here in theCUBE in Palo Alto, California, featuring Cribl a hot startup taking over the enterprise when it comes to data pipelining, and we have a CUBE alumni who's the co-founder and CEO, Clint Sharp. Clint, great to see you again, you've been on theCUBE, you were on in 2013, great to see you, congratulations on the company that you co-founded, and leading as the chief executive officer over $200 million in funding, doing this really strong in the enterprise, congratulations thanks for joining us. >> Hey, thanks John it's really great to be back. >> You know, remember our first conversation the big data wave coming in, Hadoop World 2010, now the cloud comes in, and really the cloud native really takes data to a whole nother level. You've seeing the old data architectures being replaced with cloud scale. So the data landscape is interesting. You know, Data as Code you're hearing that term, data engineering teams are out there, data is everywhere, it's now part of how developers and companies are getting value whether it's real time, or coming out of data lakes, data is more pervasive than ever. Observability is a hot area, there's a zillion companies doing it, what are you guys doing? Where do you fit in the data landscape? >> Yeah, so what I say is that Cribl and our products and we solve the problem for our customers of the fundamental tension between data growth and budget. And so if you look at IDCs data data's growing at a 25%, CAGR, you're going to have two and a half times the amount of data in five years that you have today, and I talk to a lot of CIOs, I talk to a lot of CISOs, and the thing that I hear repeatedly is my budget is not growing at a 25% CAGR so fundamentally, how do I resolve this tension? We sell very specifically into the observability in security markets, we sell to technology professionals who are operating, you know, observability in security platforms like Splunk, or Elasticsearch, or Datadog, Exabeam, like these types of platforms they're moving, protocols like syslog, they're moving, they have lots of agents deployed on every endpoint and they're trying to figure out how to get the right data to the right place, and fundamentally you know, control cost. And we do that through our product called Stream which is what we call an observability pipeline. It allows you to take all this data, manipulate it in the stream and get it to the right place and fundamentally be able to connect all those things that maybe weren't originally intended to be connected. >> So I want to get into that new architecture if you don't mind, but let me first ask you on the problem space that you're in. So cloud native obviously instrumentating, instrumenting everything is a key thing. You mentioned data got all these tools, is the problem that there's been a sprawl of things being instrumented and they have to bring it together, or it's too costly to run all these point solutions and get it to work? What's the problem space that you're in? >> So I think customers have always been forced to make trade offs John. So the, hey I have volumes and volumes and volumes of data that's relevant to securing my enterprise, that's relevant to observing and understanding the behavior of my applications but there's never been an approach that allows me to really onboard all of that data. And so where we're coming at is giving them the tools to be able to, you know, filter out noise and waste, to be able to, you know, aggregate this high fidelity telemetry data. There's a lot of growing changes, you talk about cloud native, but digital transformation, you know, the pandemic itself and remote work all these are driving significantly greater data volumes, and vendors unsurprisingly haven't really been all that aligned to giving customers the tools in order to reshape that data, to filter out noise and waste because, you know, for many of them they're incentivized to get as much data into their platform as possible, whether that's aligned to the customer's interests or not. And so we saw an opportunity to come out and fundamentally as a customers-first company give them the tools that they need, in order to take back control of their data. >> I remember those conversations even going back six years ago the whole cloud scale, horizontally scalable applications, you're starting to see data now being stuck in the silos now to have high, good data you have to be observable, which means you got to be addressable. So you now have to have a horizontal data plane if you will. But then you get to the question of, okay, what data do I need at the right time? So is the Data as Code, data engineering discipline changing what new architectures are needed? What changes in the mind of the customer once they realize that they need this new way to pipe data and route data around, or make it available for certain applications? What are the key new changes? >> Yeah, so I think one of the things that we've been seeing in addition to the advent of the observability pipeline that allows you to connect all the things, is also the advent of an observability lake as well. Which is allowing people to store massively greater quantities of data, and also different types of data. So data that might not traditionally fit into a data warehouse, or might not traditionally fit into a data lake architecture, things like deployment artifacts, or things like packet captures. These are binary types of data that, you know, it's not designed to work in a database but yet they want to be able to ask questions like, hey, during the Log4Shell vulnerability, one of all my deployment artifacts actually had Log4j in it in an affected version. These are hard questions to answer in today's enterprise. Or they might need to go back to full fidelity packet capture data to try to understand that, you know, a malicious actor's movement throughout the enterprise. And we're not seeing, you know, we're seeing vendors who have great log indexing engines, and great time series databases, but really what people are looking for is the ability to store massive quantities of data, five times, 10 times more data than they're storing today, and they're doing that in places like AWSS3, or in Azure Blob Storage, and we're just now starting to see the advent of technologies we can help them query that data, and technologies that are generally more specifically focused at the type of persona that we sell to which is a security professional, or an IT professional who's trying to understand the behaviors of their applications, and we also find that, you know, general-purpose data processing technologies are great for the enterprise, but they're not working for the people who are running the enterprise, and that's why you're starting to see the concepts like observability pipelines and observability lakes emerge, because they're targeted at these people who have a very unique set of problems that are not being solved by the general-purpose data processing engines. >> It's interesting as you see the evolution of more data volume, more data gravity, then you have these specialty things that need to be engineered for the business. So sounds like observability lake and pipelining of the data, the data pipelining, or stream you call it, these are new things that they bolt into the architecture, right? Because they have business reasons to do it. What's driving that? Sounds like security is one of them. Are there others that are driving this behavior? >> Yeah, I mean it's the need to be able to observe applications and observe end-user behavior at a fine-grain detail. So, I mean I often use examples of like bank teller applications, or perhaps, you know, the app that you're using to, you know, I'm going to be flying in a couple of days. I'll be using their app to understand whether my flight's on time. Am I getting a good experience in that particular application? Answering the question of is Clint getting a good experience requires massive quantities of data, and your application and your service, you know, I'm going to sit there and look at, you know, American Airlines which I'm flying on Thursday, I'm going to be judging them based on off of my experience. I don't care what the average user's experience is I care what my experience is. And if I call them up and I say, hey, and especially for the enterprise usually this is much more for, you know, in-house applications and things like that. They call up their IT department and say, hey, this application is not working well, I don't know what's going on with it, and they can't answer the question of what was my individual experience, they're living with, you know, data that they can afford to store today. And so I think that's why you're starting to see the advent of these new architectures is because digital is so absolutely critical to every company's customer experience, that they're needing to be able to answer questions about an individual user's experience which requires significantly greater volumes of data, and because of significantly greater volumes of data, that requires entirely new approaches to aggregating that data, bringing the data in, and storing that data. >> Talk to me about enabling customer choice when it comes around controlling their data. You mentioned that before we came on camera that you guys are known for choice. How do you enable customer choice and control over their data? >> So I think one of the biggest problems I've seen in the industry over the last couple of decades is that vendors come to customers with hugely valuable products that make their lives better but it also requires them to maintain a relationship with that vendor in order to be able to continue to ask questions of that data. And so customers don't get a lot of optionality in these relationships. They sign multi-year agreements, they look to try to start another, they want to go try out another vendor, they want to add new technologies into their stack, and in order to do that they're often left with a choice of well, do I roll out like get another agent, do I go touch 10,000 computers, or a 100,000 computers in order to onboard this data? And what we have been able to offer them is the ability to reuse their existing deployed footprints of agents and their existing data collection technologies, to be able to use multiple tools and use the right tool for the right job, and really give them that choice, and not only give them the choice once, but with the concepts of things like the observability lake and replay, they can go back in time and say, you know what? I wanted to rehydrate all this data into a new tool, I'm no longer locked in to the way one vendor stores this, I can store this data in open formats and that's one of the coolest things about the observability late concept is that customers are no longer locked in to any particular vendor, the data is stored in open formats and so that gives them the choice to be able to go back later and choose any vendor, because they may want to do some AI or ML on that type of data and do some model training. They may want to be able to forward that data to a new cloud data warehouse, or try a different vendor for log search or a different vendor for time series data. And we're really giving them the choice and the tools to do that in a way in which was simply not possible before. >> You know you are bring up a point that's a big part of the upcoming AWS startup series Data as Code, the data engineering role has become so important and the word engineering is a key word in that, but there's not a lot of them, right? So like how many data engineers are there on the planet, and hopefully more will come in, come from these great programs in computer science but you got to engineer something but you're talking about developing on data, you're talking about doing replays and rehydrating, this is developing. So Data as Code is now a reality, how do you see Data as Code evolving from your perspective? Because it implies DevOps, Infrastructure as Code was DevOps, if Data as Code then you got DataOps, AIOps has been around for a while, what is Data as Code? And what does that mean to you Clint? >> I think for our customers, one, it means a number of I think sort of after-effects that maybe they have not yet been considering. One you mentioned which is it's hard to acquire that talent. I think it is also increasingly more critical that people who were working in jobs that used to be purely operational, are now being forced to learn, you know, developer centric tooling, things like GET, things like CI/CD pipelines. And that means that there's a lot of education that's going to have to happen because the vast majority of the people who have been doing things in the old way from the last 10 to 20 years, you know, they're going to have to get retrained and retooled. And I think that one is that's a huge opportunity for people who have that skillset, and I think that they will find that their compensation will be directly correlated to their ability to have those types of skills, but it also represents a massive opportunity for people who can catch this wave and find themselves in a place where they're going to have a significantly better career and more options available to them. >> Yeah and I've been thinking about what you just said about your customer environment having all these different things like Datadog and other agents. Those people that rolled those out can still work there, they don't have to rip and replace and then get new training on the new multiyear enterprise service agreement that some other vendor will sell them. You come in and it sounds like you're saying, hey, stay as you are, use Cribl, we'll have some data engineering capabilities for you, is that right? Is that? >> Yup, you got it. And I think one of the things that's a little bit different about our product and our market John, from kind of general-purpose data processing is for our users they often, they're often responsible for many tools and data engineering is not their full-time job, it's actually something they just need to do now, and so we've really built tool that's designed for your average security professional, your average IT professional, yes, we can utilize the same kind of DataOps techniques that you've been talking about, CI/CD pipelines, GITOps, that sort of stuff, but you don't have to, and if you're really just already familiar with administering a Datadog or a Splunk, you can get started with our product really easily, and it is designed to be able to be approachable to anybody with that type of skillset. >> It's interesting you, when you're talking you've remind me of the big wave that was coming, it's still here, shift left meant security from the beginning. What do you do with data shift up, right, down? Like what do you, what does that mean? Because what you're getting at here is that if you're a developer, you have to deal with data but you don't have to be a data engineer but you can be, right? So we're getting in this new world. Security had that same problem. Had to wait for that group to do things, creating tension on the CI/CD pipelining, so the developers who are building apps had to wait. Now you got shift left, what is data, what's the equivalent of the data version of shift left? >> Yeah so we're actually doing this right now. We just announced a new product a week ago called Cribl Edge. And this is enabling us to move processing of this data rather than doing it centrally in the stream to actually push this processing out to the edge, and to utilize a lot of unused capacity that you're already paying AWS, or paying Azure for, or maybe in your own data center, and utilize that capacity to do the processing rather than having to centralize and aggregate all of this data. So I think we're going to see a really interesting, and left from our side is towards the origination point rather than anything else, and that allows us to really unlock a lot of unused capacity and continue to drive the kind of cost down to make more data addressable back to the original thing we talked about the tension between data growth, if we want to offer more capacity to people, if we want to be able to answer more questions, we need to be able to cost-effectively query a lot more data. >> You guys had great success in the enterprise with what you got going on. Obviously the funding is just the scoreboard for that. You got good growth, what are the use cases, or what's the customer look like that's working for you where you're winning, or maybe said differently what pain points are out there the customer might be feeling right now that Cribl could fit in and solve? How would you describe that ideal persona, or environment, or problem, that the customer may have that they say, man, Cribl's a perfect fit? >> Yeah, this is a person who's working on tooling. So they administer a Splunk, or an Elastic, or a Datadog, they may be in a network operations center, a security operation center, they are struggling to get data into their tools, they're always at capacity, their tools always at the redline, they really wish they could do more for the business. They're kind of tired of being this department of no where everybody comes to them and says, "hey, can I get this data in?" And they're like, "I wish, but you know, we're all out of capacity, and you know, we have, we wish we could help you but we frankly can't right now." We help them by routing that data to multiple locations, we help them control costs by eliminating noise and waste, and we've been very successful at that in, you know, logos, like, you know, like a Shutterfly, or a, blanking on names, but we've been very successful in the enterprise, that's not great, and we continue to be successful with major logos inside of government, inside of banking, telco, et cetera. >> So basically it used to be the old hyperscalers, the ones with the data full problem, now everyone's got the, they're full of data and they got to really expand capacity and have more agility and more engineering around contributions of the business sounds like that's what you guys are solving. >> Yup and hopefully we help them do a little bit more with less. And I think that's a key problem for our enterprises, is that there's always a limit on the number of human resources that they have available at their disposal, which is why we try to make the software as easy to use as possible, and make it as widely applicable to those IT and security professionals who are, you know, kind of your run-of-the-mill tools administrator, our product is very approachable for them. >> Clint great to see you on theCUBE here, thanks for coming on. Quick plug for the company, you guys looking for hiring, what's going on? Give a quick update, take 30 seconds to give a plug. >> Yeah, absolutely. We are absolutely hiring cribl.io/jobs, we need people in every function from sales, to marketing, to engineering, to back office, GNA, HR, et cetera. So please check out our job site. If you are interested it in learning more you can go to cribl.io. We've got some great online sandboxes there which will help you educate yourself on the product, our documentation is freely available, you can sign up for up to a terabyte a day on our cloud, go to cribl.cloud and sign up free today. The product's easily accessible, and if you'd like to speak with us we'd love to have you in our community, and you can join the community from cribl.io as well. >> All right, Clint Sharp co-founder and CEO of Cribl, thanks for coming to theCUBE. Great to see you, I'm John Furrier your host thanks for watching. (upbeat music)

>> Welcome back to theCUBE's covering of AWS Public Sector Summit. In-person here in Washington, DC. I'm John Furrier, your host, great to be back face to face. We've got a great, special guest Clint Crosier, who is the Director of AWS' Aerospace & Satellite. Major General of The Air Force/Space Force. Retired. Great to see you in person again. Thanks for coming on theCUBE. >> Thank you for having me. I appreciate that. >> First of all, props to you for doing a great job at Amazon, bringing all your knowledge from Space Force and Air Force into the cloud. >> Thank you. >> So that's great, historical context. >> It's been valuable and it's provided a whole lot of insight into what we're building with the AWS space team, for sure. >> So number one question I get a lot is: We want more space content. What's the coolest thing going on in space? Is there a really a satellite behind the moon there, hidden there somewhere? What's the coolest thing going on in space? >> Well, the coolest thing that's going on in space, I think is you're seeing the rapid growth of the space industry, I mean, to me. I've been in the space industry for 34 years now, and there have been periods where we projected lots of growth and activity and it just didn't really come about, especially in the 80's and the 90's. But what we're seeing today is that growth is taking place. Whether it's the numbers of satellites that are being launched around the globe every year, there's some 3,000 objects on orbit today. Estimates are that there'll be 30,000 objects at the end of the decade, or the number of new companies, or the number of global spinning. It is just happening right now, and it's really exciting. >> So, when people say or hear space, there's a lot of economic changes in terms of the cost structures of how to get things deployed into space. That brings up the question of: Is space an opportunity? Is it a threat vector? What about congestion and security? >> Yeah, well three great things, absolutely an opportunity. We're seeing the rapid growth of the space industry, and we're seeing more commercialization than ever before. In my whole career, The Air Force or, NASA, or the NRO would sort of, hold things and do them themselves Today, you're seeing commercial contracts going out from the National Reconnaissance Office, NASA, from The Air Force, from the Space Force. So lots of opportunity for commercial companies. Security. Absolutely, priority number one should be security is baked into everything we do at AWS. And our customers, our Government classified customers tell us the reason they came to AWS is our security is top notch and certified for all their workloads. And as you well know, we have from unclassified all the way up to top secret capabilities on the AWS cloud. So just powerful opportunities for our customers. >> Yeah. And a lot of competitors will throw foot on that. I know, I've reported on some of that and not a lot of people have that same credential. >> Sure. >> Compared to the competition. >> Sure. >> Now I have to ask you, now that you have the top secret, all these clouds that are very tailorable, flexible with space: How are you helping customers with this Aerospace Division? Is it is a commercial? In the public sector together? What's the... >> All of the above. >> Take us through the value proposition. >> Yeah, happy to do this. So what we recognized over the last two years or so we, at AWS, recognized all this rapid growth that we're talking about within the space industry. Every sector from launch to on-orbit activities, to space exploration, all of it. And so AWS saw that and we looked at ourselves and said: "Do we have the right organization and expertise in place really to help our customers lean into that?" And the answer was: we decided to build a team that had deep experience in space, and that was the team that we grew because our thesis was: If you have a deep experience in space, a deep experience in cloud, you bring those two together and it's a powerful contribution. And so we've assembled a team with more than 500 years of collective hands-on experience, flying satellites, launching rockets. And when we sit down with our customers to innovate on their behalf, we're able to come up with some incredible solutions and I'm happy to talk about those. >> I'd love to, but tell you what, first of all, there's a lot of space nerds out there. I love space. I love space geeking out on the technology, but take us through the year you had, you've had a pretty incredible year with some results. You have that brain trust there. I know you're hiring. I know that people want to work for you. I'm sure the resumes are flying in, a lot of action. >> There is. >> What are the highlights from this year? >> So the highlights I think is, we've built a team that the industry is telling us was needed. Again, there was no organization that really served the space cloud industry. And so we're kind of building this industry within the industry, the space cloud industry. And so number one, just establishing that team and leaning into that industry has been valuable. The other thing that we're real proud of is we built a global team, because space is a global enterprise. We have teams in Europe and in Asia and South America here in the U.S., so we built a global team. One of the things that we did right up front, we weren't even six months old, when we envisioned the idea of doing the AWS Space Accelerator. And some of the folks told me: "Clint, six months under your belt, maybe you ought to get your feet under you." And I said: "No, no. We move fast to support our customers." And so we made a call for any space startup that wanted to come on board with AWS and go through our four week Space Accelerator. We partnered with Sarah from Capital. And the idea was: if you're a small company that wants to grow and build and learn how you can use the cloud to gain competitive advantage, come with us. And so John, I would have been happy if we had 50 companies applied, we had 194 companies across 44 countries that applied to our accelerator. We had to down select a 10, but that was a tremendous accomplishment, two of those are speaking this afternoon, where they met each other at our accelerator and now have formed a partnership: Ursa Space and HawkEye 360 on how they build on the cloud together. Fascinating. >> Well, I love that story. First of all, I love the military mindset. No, we're not going to wait. >> Move it out. >> It's not take that hill, it's take that planet. >> Our customers won't wait, innovation, doesn't wait, the future doesn't wait. We have to move out. >> So, this brings up the entrepreneurship angle. We got there a little early, but I want to talk about it because it's super important. There's an entrepreneurial culture happening right now in the space community >> There is. At large, and it's getting bigger and wider. >> Bigger every day. >> What is that? What if someone says: "Hey, what's going on with entrepreneurship in this space? What are the key dynamics? What's the power dynamics?" It's not money, there's money out there, but like what's the structural thing happening? >> The key dynamic, I think, is we're seeing that we can unlock things that we could never do before. And one of our goals is: the more space data we can make more accessible to more people around the world. It unlocks things we couldn't do. We're working with space companies who are using space data to track endangered whales off the coast of California. We're working with companies that are using space data to measure thermal and greenhouse emissions for climate change and climate management. We're working with one company, Edgybees, who has a small satellite constellation, and they're using it to build satellite based, augmented reality, to provide it to first responders as they go into a disaster response area. And they get a 3D-view of what they're going into. None of those workloads were possible five years ago. And the cloud and cloud-based technologies are really what opens those kinds of workloads up. >> What kind of higher level services do you see emerging from space cloud? Because you know, obviously you have to have some infrastructure. >> Absolutely. Got to put some stuff into space. That's a supply chain, reliability, also threat. I mean, I can have a satellite attack, another satellite, or I'm just making that up, but I'm sure there's other scenarios that the generals are thinking about. >> So space security and cyberspace security is critical. And as I said, it's built into everything we do in all of our platforms, so you're absolutely right about that, but when we think about the entrepreneurship, you know, what we're seeing is, and I'll give you a good example of why the industry is growing so fast and why cloud. So one company we work with, LeoLabs. So Leo identified the growth in the LEO: Low Earth Orbit segment. 3,000 objects on orbit today, 30,000 tomorrow. Who's going to do the space traffic management for 30,000 objects in space that are all in the same orbital regime? And so LeoLabs built a process to do space traffic management, collision avoidance. They were running it on premises. It took them eight hours to do a single run for a single satellite conjunction. We got them to help understand how to use the cloud. They moved all that to AWS. Now that same run they do in 10 seconds. Eight hours to 10 seconds. Those are the kind of workloads as space proliferates in and we grow, that we just can't execute without cloud and cloud-based technologies. >> It's interesting, you know, the cloud has that same kind of line: move your workloads to the cloud and then refactor. >> Yeah. So space workloads are coming to the cloud. >> They are. >> Just changing the culture. So I have to ask you, I know there's a lot of young people out there looking for careers and interests. I mean, Cal poly is going into the high school now offering classes. >> Yeah So high school, there's so much interest in space and technology. What is the cultural mindset to be successful? Andy Jassy last year, reading and talk about the mindset of the builder and the enterprise CXO: "Get off your butt and start building" There's a space ethos going on. What is the mindset? Would you share your view on it? >> The mindset is innovation and moving fast, right? We, we lived, most of my career, in the time where we had an unlimited amount of money and unlimited amount of time. And so we were really slow and deliberate about how we built things. The future won't wait, whether it's commercial application, or military application, we have to move fast. And so the culture is: the faster we can move, The more we'll succeed, and there's no way to move faster than when you're building on the AWS cloud. Ground station is a good example. You know, the proposition of the cloud is: Don't invest your limited resources in your own infrastructure that doesn't differentiate your capability. And so we did that same thing with ground station. And we've said to companies: "Don't spend millions of dollars on developing your own ground station infrastructure, pay by the minute to use AWS's and focus your limited resources back in your product, which differentiate your space mission." and that's just been power. >> How is that going from customer perspective? >> Great. It's going great. We continue to grow. We added another location recently. And just in the last week we announced a licensed accelerator. One of the things our customers told us is it takes too long to work with global governments to get licensed, to operate around the world. And we know that's been the case. So we put together a team that leaned in to solve that problem, and we just announced the licensed accelerator, where we will work with companies to walk them through that process, and we can shave an 18 month process into a three or four month process. And that's been... we've gotten great response on that from our company. >> I've always said: >> I remember when you were hired and the whole space thing was happening. I remember saying to myself: "Man, if democratization can bring, come to space" >> And we're seeing that happening >> You guys started it and you guys, props to your team. >> Making space available to more and more people, and they'll dazzle us with the innovative ways we use space. 10 years ago, we couldn't have envisioned those things I told you about earlier. Now, we're opening up all sorts of workloads and John, real quick, one of the reasons is, in the past, you had to have a specific forte or expertise in working with space data, 'cause it was so unique and formatted and in pipeline systems. We're making that democratized. So it's just like any other data, like apps on your phone. If you can build apps for your phone and manage data, we want to make it that easy to operate with space data, and that's going to change the way the industry operates. >> And that's fundamentally, that's great innovation because you're enabling that. That's why I have to ask you on that note Of the innovation trends that you see or activities: What excites you the most? >> So a lot of things, but I'll give you two examples very quickly: One is high-performance compute. We're seeing more and more companies really lean in to understanding how fast they can go on AWS. I told you about LeoLabs, eight hours to 10 seconds. But that high-performance computes going to be a game changer. The other thing is: oh, and real quick, I want to tell you, Descartes Labs. So Descartes Labs came to us and said: "We want to compete in the Annual Global Top 500 supercomputer challenge" And so we worked with them for a couple of weeks. We built a workload on the AWS standard platform. We came in number 40 in the globe for the Top 500 super computer lists, just by building some workloads on our standard platform. That's powerful, high-performance compute. But the second example I wanted to give you is: digital modeling, digital simulation, digital engineering. Boom Aerospace is a company, Boom, that we work with. Boom decided to build their entire supersonic commercial, supersonic aircraft, digital engineering on the AWS cloud. In the last three years, John, they've executed 6,000 years of high-performance compute in the last three years. How do you do 6,000 years in compute in three years? You spin up thousands of AWS servers simultaneously, let them do your digital management, digital analysis, digital design, bring back a million different perturbations of a wing structure and then pick the one that's best and then come back tomorrow and run it again. That's powerful. >> And that was not even possible, years ago. >> Not at that speed, no, not at that speed. And that's what it's really opening up in terms of innovation. >> So now you've done it so much in your career, okay? Now you're here with Amazon. Looking back on this past year or so, What's the learnings for you? >> The learning is, truly how valuable cloud can be to the space industry, I'll admit to you most people in the space industry and especially in the government space industry. If you ask us a year ago, two years ago: "Hey, what do you think about cloud?" We would have said: "Well, you know, I hear people talk about the cloud. There's probably some value. We should probably look at that" And I was in the same boat, but now that I've dug deeply into the cloud and understand the value of artificial intelligence, machine learning, advanced data analytics, a ground station infrastructure, all those things, I'm more excited than ever before about what the space industry can benefit from cloud computing, and so bringing that, customer by customer is just a really fulfilling way to continue to be part of the space industry. Even though I retired from government service. >> Is there a... I'm just curious because you brought it up. Is there a lot of people coming in from the old, the space industry from public sector? Are they coming into commercial? >> Absolutely. >> Commercial rising up and there's, I mean, I know there's a lot of public/private partnerships, What's the current situation? >> Yeah, lots of partnerships, but we're seeing an interesting trend. You know, it used to be that NASA led the way in science and technology, or the military led the way in science and technology, and they still do in some areas. And then the commercial industry would follow along. We're seeing that's reversed. There's so much growth in the commercial industry. So much money, venture capital being poured in and so many innovative solutions being built, for instance, on the cloud that now the commercial industry is leading technology and building new technology trends that the military and the DOD and their government are trying to take advantage of. And that's why you're seeing all these commercial contracts being led from Air Force, Space Force, NASA, and NRO. To take advantage of that commercialization. >> You like your job. >> I love my job. (laughing) -I can tell, >> I love my job. >> I mean, it is a cool job. I kind of want to work for you. >> So John, space is cool. That's our tagline: space is cool. >> Space is cool. Space equals ratings in the digital TV realm, it is really, super exciting a lot of young people are interested, I mean, robotics clubs in high schools are now varsity sports, eSports, all blend together. >> Space, robotics, artificial intelligence, machine learning, advanced analytics. It's all becoming a singular sector today and it's open to more people than ever before, for the reasons we talked about. >> Big wave and you guys are building the surf boards, everyone a ride it, congratulations. Great to see you in person. >> Thank you. Again, thanks for coming on theCUBE, appreciate that. >> Thanks for having us. >> Clint Crosier is the Director of AWS Aerospace & Satellite. Legend in the industry. Now at AWS. I'm John Furrier with theCUBE. Thanks for watching.

>> Welcome everyone to the Cube Virtual. I'm your host, Rebecca Knight. With me today is Clint Poole, who is the head of marketing at Onshape for PTC. Clint, welcome to the Cube. >> Well, thanks for having me. Appreciate it. Great to be here. >> It is a pleasure to have you. And we are here marking the one-year anniversary of PTCs acquisition of Onshape, which PTC acquired last year for just under five, 500 million dollars. Congratulations. >> Thank you. >> So tell our viewers a little bit about Onshape. It is a true software and service company that helps product developers, by combining computer-aided design and with data management and collaboration tooling. Tell our viewers a little bit more about Onshape and why this space is growing so fast. >> I'm happy to do that. Onshape is the first cloud native, meaning it was built in the cloud for the cloud product development platform. And what that really means is it enables product designers, engineers from across the globe to create and collaborate on the development of any type of product. From mundane, household goods to very complex technology for the automotive industry. And it was founded actually by a group of folks who built the largest player in this market already. Won't be named. And they knew , intimately, the challenges that customers were facing with the old technology, which was the only technology available, when the previous set of products was built. So that was the motivation. It's very centered on the mission of the customers and what they're trying to do. And the way that we see it as is our role is just to give them a better set of tools so they can enable, to enable them to accomplish their mission of creating better products for a better world. >> So in terms of the challenges that customers face in this realm, can you dig in a little deeper there and talk, talk about what customers are trying to accomplish here? >> Well, they were trying to create, in whatever sector they work, the best possible products for their end customers, sets of customers. And the challenges are it's hard enough to ideate and design, but historically they've been restricted in the way that they had to work, because the technology that was available. The second generation of technology that most people are using today, wasn't built for global collaboration and most organizations, even if they're a small business, are collaborating with suppliers outside of the organization who are across the globe, different time zones, different locations. And certainly, for larger companies, you know, you have global design teams and, you know, their ability to work in real time on the set, the same set of models, same set of data is restricted. So we really unlock that challenge for them and just give them the power to work the way that they want to for the modern era. >> Empowering these people to collaborate. And as you said in real time, which is so critical, right now. >> Correct. So we've seen the SaaSification in CRM and also in human resources, in other things. Is this product lifecycle management, is this just a logical extension of those trends, in your mind? >> It is. I mean, again, this is, you know, Onshape itself was founded because this was an industry that hadn't seen much innovation in, really, decades on the product development side. And the team set out to build, you know, the only SaaS native product in the market. And we're seeing an increased adoption of the platform. Really was a natural extension of a macro trend called digital transformation, right? That's something this entire sector has been focused on. Manufacturers and product development teams have been focused on transforming their businesses and in every facet, whether it's, you know, enabling engineers to work from anywhere, if it's bringing additive manufacturing, 3D printing into the supply chain, robotics and factory automation on the factory floor, digitization of the supply chain, et cetera. You know, that macro trend has been going on for some time. And the industry, because it's so complex, has sort of been laggard in the adoption. And some are more mature along that digital transformation curve than others. Or what you saw with the pandemic was an absolute accelerated need to make movement and to become more mature, because you, really, you couldn't even work. You couldn't work the way that you had traditionally for 20 years. And it requires a completely different set of tools to accomplish the same set of goals. And, you know, we were built for the future and the future was accelerated by, you know, external crisis that no one could predict, but it is opening manufacturer's and design teams eyes to what they could accomplish if they work differently. >> So, as you're saying, a lot of companies are under a lot of stress and strain because of the pandemic, but it's also been a time for a lot of innovation and ingenuity and resourcefulness. And you said yourself that the pandemic has been almost a forcing mechanism to make companies make changes that maybe they had planned to make within the next five or 10 years. And they're having to make them now, out of necessity. So what kinds of products are you seeing customers making that's particularly interesting, in relation to the COVID-19 pandemic? >> Yeah. You know, our, again, the vision for us, which is it's a customer centric vision was always to give them something, our customer, a platform to enable them to make better products for a better world. That's our, our joint mission. And so pre-pandemic I described a little bit, you know, there's everything from the mundane to light switches. And lighting to really, really cool tech, you know. You know, battery packs for electric vehicles and even more socially conscious products like farm bots and affordable prosthetics. What has been incredible during the COVID crisis is engineers around the world have really come together and you know, focused on areas where they could help and particularly in the healthcare sector, which has been under siege with patients and was facing a shortage of supplies and in particular personal protective equipment, PPE and ventilators. And we watched these groups of teams, you know, sometimes formally under makeshift non-profits, and sometimes just informally with groups of engineers in their local community. You know, really thinking outside of the box and doing things like retrofitting scuba gear to be a medical grade masks and delivering those to their local hospital care providers. Designing, you know, face shields that could be easily manufactured with 3D printing locally and source and deliver. And folks taking all their equipment and retrofitting it to be ventilators, you know, and again, you know, mass manufacturing them as, as fast as they could in their local communities. It was really at the local level and you're seeing it globally. And it was incredible to watch the power of this customer community and what they can do. It was a living example of what we call innovation for good. >> Well, I definitely want to talk more about innovation for good, but of course, there's that Winston Churchill quote, never let it never let a crisis go to waste. It sounds as though the way you're talking about the way these engineers have come together, it's really inspiring. And it sounds, they got really creative. Do you think that this will be a lasting trend or does it take a crisis situation to have these people come together to solve these really difficult problems? >> No, this is a group of folks who solve problems every day and that's their persona. It's their passion and, you know, our role in their lives is to give them better capabilities to do that. It was just an opportunity for a set of professionals who are uniquely qualified to solve a problem in real time to come together. But it did show that what the modern workforce should look like for the sector. It showed how mint product design teams and manufacturers could collaborate globally, all right? Some of these groups of non-profits, were pulled together globally, overnight. You know, engineers who've never met each other, working across time zones on products. And then also with the advancements in manufacturing, additive manufacturing, 3D printing, you could build things locally, right? So maybe you don't need a global supply chain. It really was an illustration of how the industry needs to rethink how it designs, how it works and how it delivers products. There's ways to do things on a global basis more quickly, there's ways to source things locally and rethink supply chains. So it was really an inflection moment for a group of folks who've been trying to advance really better products for a better world, for some time. >> How do you see this confluence of CAD and PLM workflow affecting society in the coming decades? >> It really comes back to the joint mission that, you know, Onshape has with our customers and everybody in our space has with our customers. Developing better products for a better world. The idea of bringing those technologies together was integrating CAD with the management capabilities and a SaaS platform was all about enabling product teams to more easily collaborate on designs with colleagues or external vendors in real time, across locations, across time zones and not being inhibited by legacy technology. And this means that they can spend more time iterating on actual ideas and actually doing designing and focused on innovation and, and less time on the menial tasks that the former technology required of them. You know, administrative tasks, always tasks in every sector, inhibit innovation and good work. And, you know, because that's been removed what you're going to see as a better outcome at the end of the product development process. And that benefits everyone because as we've, as I said, they're working a lot of these folks are working on socially conscious products. They're all working on products that make our daily lives better as consumers, as patients and as customers. >> And making things better for society too. And importantly, they're enjoying their jobs more, which leads to bet better engagement and better productivity too. >> Correct. No employee likes to show up and have headaches with the way that you're supposed to work. And it's never been a driver of employee engagement. And for types of employees like this, who have this intellectual curiosity, you know, for the ability to expand that the scope of the team that they'd work on to give them more access to other intellectuals and professionals like themselves, and other times zones across the globe, you know, all brought together in a singular technology platform and empowered by it. You know, it is really a new way of thinking in a new way of working. Which yes, it drives our employee engagement, because this is, it suits their their persona and it suits how they want to work here. And that's a good thing for everybody because when employees are showing up fully engaged and fully empowered to do their best work, you have a better outcome. >> And excited to solve these important problems. You know, we talk a lot on the Cube about tech for good, and this is the theme innovation for good, which has been a theme of our conversation here today. And it's also an event that the Cube is co-hosting with you next month. The event is December 9th. What can people look forward to at the innovation for good event? Who should attend? What's in it for them? Give us the lowdown. >> Yeah. I mean, everybody who's involved in the product development and manufacturing sector, anyone who's involved in the development and the design and the development and manufacturing of products will benefit from the content that they'll see. And it's educators, it's professionals. You're going to hear from actual customers who are doing this, who are doing the actual work. You know, everything we do in Onshape is about the customer. You know, we enable the great work of other people, just to be very clear. And so you're going to hear from technology companies, aerospace companies, defense companies and academia. What they're doing to solve these challenges, what they're doing to leverage technology, to drive innovation for good. And you're going to walk away with insights of what you can do differently inside your workforce. >> So it will be actual news you can use and bring back to your company and apply the lessons that you're learning at the event. >> Correct. >> Excellent. Well, Clint Poole, a really, a pleasure to talk to you. By all means, join us on December 9th for Onshape's innovation for good event. We'll put the link in the description of this video. So please register and add the event to your calendar. We hope to see you there. Clint, again, thank you so much for coming on the Cube. Real pleasure talking to you. >> My pleasure. Hope it really joins us. >> Indeed. >> I'm Rebecca Knight. Stay tuned for more of the Cube Virtual.

>> Hi I'm Peter Burris and we've been speaking with Clint Wyckoff of Datrium, about reliabilities, simplicity, and scalability. It's an interesting conversation. If people want to continue the conversation Clint, where can they meet with you? >> They can find us at Dell Technologies World at the Sands Expo Booth #215. They should stop by. I myself will be there. We'll be glad to have a chat with you, give you a demo, show you what Datrium is all about. You might even win a prize or get a cool little free charge key. I think we're giving away ninja wallets or something if I'm not mistaken, but if you're curious sounds interesting, you should come by and say hey. >> So I'll come by for the conversation. I'll let you keep the ninja wallet. (laughs) Thanks a lot Clint. >> Thank you. (electronic music)

(epic music) >> Hi, I'm Peter Burris welcome to another Cube Conversation from our beautiful Palo Alto studios and today we're here with Clinton Wyckoff who is a senior global solutions engineer from Datrium. Welcome to the Cube Clinton. >> Well thanks for having us Peter, it's great to be here. >> So Clint there's a lot of things that we could talk about but specifically some of the things that we want to talk about today relate to how cloud use as it becomes more broad-based is now becoming more complex. Concerns about as we use more cloud we still have off-premise. How do we then sustain that we get more work done and that crucial role that automation and human beings are still going to play as we try to achieve our overall goals with data. So why don't you tell us a little bit about some of these themes of simplicity, scalability and reliability. >> Yeah definitely Peter. It's been a very interesting time over the last 12 months here at Datrium. We've been on a rapid release cycle. We've actually released DVX 4.0 of our software just a few weeks ago and maintaining focus around those three key talking points of simplicity, scalability and reliability that's really what the Datrium DVX platform is all about and it's about solving customer challenges that they have with their traditional on-premises workloads that they've virtualized and we're also seeing an increase in customers trying to leverage the public cloud for several different use cases. So kind of the the biggest takeaway from our perspective with relation to the latest release of our software is how can we integrate what the customers have grown to love on-premises with their Datrium DVX platform and how can we integrate that into the public cloud. So our first endeavor into that area is with cloud DVX and that integrates directly into their existing AWS subscription that they have. So now that they have on-premises Datrium running for all their mission-critical providing tier one systems of all the performance, cloud backup. All those capabilities that they've grown to love but how can I get my data off-site. That's been a huge challenge for customers. How can I get my data off-site in an efficient fashion? >> But in a way that doesn't look like an entirely different new or a completely independent set of activities associated with AWS. So talk to us a little bit about, you said something interesting. You said it integrates directly into AWS. What does that mean? Yes we've taken a direct port of our software so we have on premises customers run ESX hosts. In AWS terms that translates into EC2 instances. So the first thing that we do is we instantiate an EC2 instance outside in an AWS subscription. >> That means my billing, my management, my console everything now is the same. >> Exactly and then we're utilizing an S3 bucket to hold our cloud archive. So the first use case for cloud DVX and in its current iteration is for outside archives of Datrium snapshots. I run VMs on-premises, I want to take a snapshot of these, maybe send them over to a secondary location and then I want to get those off site for more long-term archival purposes. S3 is a great target for that and that's exactly what we're doing. So an existing customer can go into their Datrium console, say I want to add my AWS subscription, click next, next, next finish and it's literally that easy. We have automated lambda functions would that automatically spin up the necessary EC2 instances, S3 buckets all that stuff for the customers so they completely simplify the entire process. I like to think of it almost like if you look at your iPhone and you go into your iCloud backup, there's literally just a little slider button that says turning on. For us it's literally that simple as well. How can we help customers get their data off-site efficiently. That's a key kind of point for us here at Datrium and the fact that we have a global deduplication pool. That means the only data that's ever going to go over the wire is truly unique so we have built-in blockchain type crypto hashing that goes on so as data comes in we're going to do a comparison on-prem, off-prem and only send the unique data over the wire. That is truly game-changing from a customer perspective. That means I can now decrease my R-POS. I can get my data off-site faster but then whenever I want to recover or retrieve those block or other virtual machine snapshots, it's efficient as well so it's both ingress and egress so from a customer perspective it's a win-win. I can get my data off-site fast and I can get it back fast as well and it ultimately decreases their AWS charges as well. >> That's the point I was going to make. But it's within the envelope of how they want to manage their AWS resources right? >> Yep. >> So this is not something that's going to come along and just blow up how you spend AWS. If you're at the AWS person so we've heard what the Datrium console person can do. If you're an AWS person you're now seeing an application and certain characteristics, performance characteristics associated with it, cost characteristics associated with it and now you're seeing what you need to see. >> Exactly. We kind of abstract the AWS components out of it so if I'm an AWS console yes I see my EC2 instance, yes I see an S3 bucket but you can't make heads or tails of what it's kind of doing. You don't need to worry about all that stuff. We manage everything solely from a Datrium perspective going back to that simplicity model that the product was built upon is how can we make this as simple as possible. It's so simple that even an admin that has no experience with AWS can go in and stand this up very very easily. >> All right so you've got some great things going on with being able to use cloud as a target. What about being able to orchestrate resources across multiple different potential resources. How is that started? How does some of the new tooling facilitate that or make it more difficult? >> Well that's a really great question Peter. It's almost like you're looking into the crystal ball of the future because the way that Datrium, the product itself and the platform is architected, it's kind of building blocks on top of each other. We started off on premises. We've built that out to have a scale out architecture. Now we're going off premises out to the public cloud. Like I said the first use case just being able to leverage that for cloud archives. But what if I want to orchestrate that and bring workloads up inside of AWS? So I have a VMware snapshot that I've sent, or a Datrium snapshot that I've sent off-prem, I want to now make that an EC2 instance or I want to orchestrate that. That's the direction that we're going so there's definitely more to come there. So that's kind of the direction in what the platform is capable of. This is just the beginning. >> Now the hybrid verge concept very powerful and it's likely going to be a major feature of being able to put the work where it needs to be put based on where the data needs it. >> Sure. >> But hyper-converged has had some successes, it's had some weirdness associated with it. We won't get into all of it but the basic notion of hyper-converged is that you can bring resources together and run them as a single unit but it still tends to be more of a resource focus. You guys are looking at this from slightly differently. You're saying let's look at this as a problem of data and how the data is going to need resources so that you're not managing in the context of resources that are converged, you're managing in the context of the resources that the data needs to do what it needs to do for the business. Have I got that right? >> Yeah I mean the hyper-converged has done a lot of really good things. First and foremost that smooth flashed the host level. Removing a lot of the latency problems that traditional sand architecture has. We apply many of those same concepts to what Datrium is but we also bring a lot of what traditional sand has as well being durability, reliability on the backside of it so we're basically separating out my performance tier from my durability capacity tier on the bottom. >> Based on what the data needs. >> Exactly right so now that I've got these individuals stateless compute hosts where all of my performances for ultra-low latency, latency is a killer of any project. Most notably like VDI for instance or even sequel serve or Oracle. One of the other capabilities we actually just added to the product as well is now full support for Oracle RAC running on Datrium in a virtualized instance so latency as I mentioned has been a killer especially for mission-critical applications. For us we're enabling customers to be able to virtualize more and more high-performance applications and rely on the Datrium platform to have the intelligence and simplicity behind the scenes to make sure that things are going to run the way that they need to. >> Now as you think about what that means to an organization, so you've been at Datrium for a while now. How are companies actually facilitating the process of doing this differently? Are they doing a better job of actually converging the way that the work is applied to these resources or is that something that's still becoming difficult? How is the simplicity and the automation and reliability making it easy for customers to actually realize value of tools like these? >> It's actually it's truly amazing because once our customers get a feel for Datrium and get it into their environment, I mean we have customers all across the world from fortune 500 customers down to more small medium-sized businesses, financial, legal, all across the entire spectrum of verticals that are benefiting from the simplicity model. I don't have to worry about and you can go out to the Datrium website and we have a whole list of customer testimonials and the one resounding theme that goes across that is I no longer have to worry about managing this. The storage, the infrastructure, I'm now able to go back to my CIO or my CEO and I can provide business value to the business. I'm doing what I'm supposed to do. I don't have to worry about managing knobs and dials and hmm, do I want to turn compression on or maybe I want to turn it off or what size volume do I need, what queue depth. That's kind of mundane tasks. Let's focus on simplicity. Things are going to run the way that you need them to do, the way that you need them they run. They're going to be fast and it's going to be simple to operate. Well we'd like to talk about the difference between business and digital business as data. But digital business treats data as an asset and that has enormous implications how you think about how your work is institutionalized, what resources you buy, how you think about investing. Now it sounds as though you guys are thinking similarly. It's not the simple tasks you perform on the data that becomes important. It's the role the data plays in your business and how you turn that into a service for the business. Is that accurate? >> That is very accurate and you brought up a really good point there and the fact that the data is the business. That is a very key foundational component that we continue to build upon inside the product. So one of the kind of big capabilities and you've seen a lot of this in today's day and age with ransomware hacks and data breaches, I mean it's almost every other week you go on CNN or I'd pick your favorite news channel that you care to watch and you hear of breaches or data being stolen. So encryption, compliancy, HIPAA, sarbanes-oxley, all that type of stuff is very important and we've actually built into the product what we call blanket encryption. So data as it comes inbound is encrypted. We use FIPS 140-2 to either validated or approved mode and it is encrypted across the entire stack in use over the wire in flight and at rest. That's very different than the way that some of the other more traditional folks out there do it. If I look at sand, it does encryption at rest. Well that's great but what if while the data is in flight? What if I want to send it off premise, out to the public cloud? With Datrium, all that is built into the product. >> And that's presumably because Datrium has a greater visibility into the multiple levels that the data is being utilized-- >> Absolutely. >> Which is why you can apply in that way and so literally data becomes a service that applications and people call out of some Datrium managed store. >> Yeah absolutely. >> So think about what's next. If we think about, you mentioned for example that when we had arrays with sands that we had a certain architectural approach to how we did things but as we move to a world where we can literally look at data as an asset and we start thinking not as the task you performing on the data but the way you generate value out of your data. What types of things not just at Datrium, but what types of challenges is the industry going to take on next? >> So that's an interesting question. So in my opinion this is Clint's personal opinion that the way that the industry is changing in regular administrators, they're trying to orchestrate as much as they possibly can. I don't want to have to worry about the low-hanging fruit on the tree. How can I automate things so that whenever something happens or an action happens or a developer needs a virtual machine or I want to send this off-site to DR, what if I can orchestrate that, automate it, make it as simple to consume because traditionally IT is a bottleneck for moving the business forward. I need to go out and procure hardware and networks which is all that type of stuff that go along with it. So what if I was able to orchestrate all of those components leveraging API calls back to my infrastructure like a user has a webform that they're going to fill out. Those challenges are the types of things that organizations in my opinion are looking to overcome. >> Now I want to build on that for a second because a lot of folks immediately then go to oh, so we're going to use technology to replace labor and well some of that may happen the way I look at it and way we look at it is the real advantage is that new workloads are coming at these guys at an unprecedented rate and so it's not so much about getting rid of people. There may be an element of that but it's allowing people to be able to perform more work. With these new technologies. >> Well more work but focus on what you should be focusing on. Of all the senior executives that-- >> That's what I mean. >> All the senior executives that I talk to they're looking to make better use of IT resources. Those IT resources are not only what's running in the racks in the data center but it's also the gentleman or the lady sitting behind the keyboard. What if I want to make better use of their intellectual property that they have to provide value back to the business and that's what I see with pretty much everybody that I talk to. >> Clint this has been a great conversation so once again this has been Clinton Wyckoff. There's been a cute conversation with Clint Wyckoff who's a senior global solutions engineer at Datrium. Clint thank you very much for being on The Cube and we'll talk again. >> All right thanks Peter. Once again, thanks very much for sitting on this Cube Conversation. We'll talk to you again soon. (epic music)

>> TheCUBE presents HPE Discover 2022 brought to you by HPE. >> Welcome back to theCUBE's coverage of HPE Discover 2022. We're here at the Venetian convention center in Las Vegas Dave Vellante for John Furrier. Cam Amirs here is the director of technical alliances at Cribl'. Cam, good to see you. >> Good to see you too. >> Cribl'. Cool name. Tell us about it. >> So let's see. Cribl' has been around now for about five years selling products for the last two years. Fantastic company, lots of growth, started there 2020 and we're roughly 400 employees now. >> And what do you do? Tell us more. >> Yeah, sure. So I run the technical alliances team and what we do is we basically look to build integrations into platforms such as HPE GreenLake and Ezmeral. And we also work with a lot of other companies to help get data from various sources into their destinations or, you know other enrichments of data in that data pipeline. >> You know, you guys have been on theCUBE. Clint's been on many times, Ed Bailey was on our startup showcase. You guys are successful in this overfunded observability space. So, so you guys have a unique approach. Tell us about why you guys are successful in the product and some of the things you've been doing there. >> Yeah, absolutely. So our product is very complimentary to a lot of the technologies that already exist. And I used to joke around that everyone has these like pretty dashboards and reports but they completely glaze over the fact that it's not easy to get the data from those sources to their destinations. So for us, it's this capability with Cribl' Stream to get that data easily and repeatably into these destinations. >> Yeah. You know, Cam, you and I are both at the Snowflake Summit to John's point. They were like a dozen observability companies there. >> Oh yeah. >> And really beginning to be a crowded space. So explain what value you bring to that ecosystem. >> Yeah, sure. So the ecosystem that we see there is there are a lot of people that are kind of sticking to like effectively getting data and showing you dashboards reports about monitoring and things of that sort. For us, the value is how can we help customers kind of accelerate their adoption of these platforms, how to go from like your legacy SIM or your legacy monitoring solution to like the next-gen observability platform or next-gen security platform >> and what you do really well is the integration and bringing those other toolings to, to do that? >> Correct, correct. And we make it repeatable. >> How'd you end up here? >> HP? So we actually had a customer that actually deployed our software on the HPS world platform. And it was kind of a light bulb moment that, okay this is actually a different approach than going to your traditional, you know, AWS, Google, et cetera. So we decided to kind of hunt this down and figure out how we could be a bigger player in this space. >> You saw the data fabric announcement? I'm not crazy about the term, data fabric is an old NetApp term, and then Gartner kind of twisted it. I like data mesh, but anyway, it doesn't matter. We kind of know what it is, but but when you see an announcement like that how do you look at it? You know, what does it mean to to Cribl' and your customers? >> Yeah. So what we've seen is that, so we work with the data fabric team and we're able to kind of route our data to their, as a data lake, so we can actually route the data from, again all these very sources into this data lake and then have it available for whatever customers want to do with it. So one of the big things that I know Clint talks about is we give customers this, we sell choice. So we give them the ability to choose where they want to send their data, whether that's, you know HP's data lake and data fabric or some other object store or some other destination. They have that choice to do so. >> So you're saying that you can stream with any destination the customer wants? What are some examples? What are the popular destinations? >> Yeah so a lot of the popular destinations are your typical object stores. So any of your cloud object stores, whether it be AWS three, Google cloud storage or Azure blob storage. >> Okay. And so, and you can pull data from any source? >> Laughter: I'd be very careful, but absolutely. What we've seen is that a lot of people like to kind of look at traditional data sources like Syslog and they want to get it to us, a next-gen SIM, but to do so it needs to be converted to like a web hook or some sort of API call. And so, or vice versa, they have this brand new Zscaler for example, and they want to get that data into their SIM but there's no way to do it 'cause a SIM only accepts it as a Syslog event. So what we can do is we actually transform the data and make it so that it lands into that SIM in the format that it needs to be and easily make that a repeatable process >> So, okay. So wait, so not as a Syslog event but in whatever format the destination requires? >> Correct, correct. >> Okay. What are the limits on that? I mean, is this- >> Yeah. So what we've seen is that customers will be able to take, for example they'll take this Syslog event, it's unstructured data but they need to put it into say common information model for Splunk or Elastic common schema for Elastic search or just JSON format for Elastic. And so what we can do is we can actually convert those events so that they land in that transformed state, but we can also route a copy of that event in unharmed fashion, to like an S3 bucket for object store for that long term compliance user >> You can route it to any, basically any object store. Is that right? Is that always the sort of target? >> Correct, correct. >> So on the message here at HPE, first of all I'll get to the marketplace point in a second, but it's cloud to edge is kind of their theme. So data streaming sounds expensive. I mean, you know so how do you guys deal with the streaming egress issue? What does that mean to customers? You guys claim that you can save money on that piece. It's a hotly contested discussion point. >> Laughter: So one of the things that we actually just announced in our 350 release yesterday is the capability of getting data from Windows events, or from Windows hosts, I'm sorry. So a product that we also have is called Cribl' Edge. So our capability of being able to collect data from the edge and then transit it out to whether it be an on-prem, or self-hosted deployment of Cribl', or or maybe some sort of other destination object store. What we do is we actually take the data in in transit and reduce the volume of events. So we can do things like remove white space or remove events that are not really needed and compress or optimize that data so that the egress cost to your point are actually lowered. >> And your data reduction approach is, is compression? It's a compression algorithm? >> So it is a combination, yeah, so it's a combination. So there's some people what they'll do is they'll aggregate the events. So sometimes for example, VPC flow logs are very chatty and you don't need to have all those events. So instead you convert those to metrics. So suddenly you reduced those events from, you know high volume events to metrics that are so small and you still get the same value 'cause you still see the trends and everything. And if later on down the road, you need to reinvestigate those events, you can rehydrate that data with Cribl' replay >> And you'll do the streaming in real time, is that right? >> Yeah. >> So Kafka, is that what you would use? Or other tooling? >> Laughter: So we are complimentary to a Kafka deployment. Customer's already deployed and they've invested in Kafka, We can read off of Kafka and feed back into Kafka. >> If not, you can use your tooling? >> If not, we can be replacing that. >> Okay talk about your observations in the multi-cloud hybrid world because hybrid obviously everyone knows it's a steady state now. On public cloud, on premise edge all one thing, cloud operations, DevOps, data as code all the things we talk about. What's the customer view? You guys have a unique position. What's going on in the customer base? How are they looking at hybrid and specifically multi-cloud, is it stitching together multiple hybrids? Or how do you guys work across those landscapes? >> So what we've seen is a lot of customers are in multiple clouds. That's, you know, that's going to happen. But what we've seen is that if they want to egress data from say one cloud to another the way that we've architected our solution is that we have these worker nodes that reside within these hybrid, these other cloud event these other clouds, I should say so that transmitting data, first egress costs are lowered, but being able to have this kind of, easy way to collect the data and also stitch it back together, join it back together, to a single place or single location is one option that we offer customers. Another solution that we've kind of announced recently is Search. So not having to move the data from all these disparate data sources and data lakes and actually just search the data in place. That's another capability that we think is kind of popular in this hybrid approach. >> And talk about now your relationship with HPE you guys obviously had customers that drove you to Greenlake, obviously what's your experience with them and also talk about the marketplace presence. Is that new? How long has that been going on? Have you seen any results? >> Yeah, so we've actually just started our, our journey into this HPE world. So the first thing was obviously the customer's bringing us into this ecosystem and now our capabilities of, I guess getting ready to be on the marketplace. So having a presence on the marketplace has been huge giving us kind of access to just people that don't even know who we are, being that we're, you know a five year old company. So it's really good to have that exposure. >> So you're going to get customers out of this? >> That's the idea. [Laughter] >> Bring in new market, that's the idea of their GreenLake is that partners fill in. What's your impression so far of GreenLake? Because there seems to be great momentum around HP and opening up their channel their sales force, their customer base. >> Yeah. So it's been very beneficial for us, again being a smaller company and we are a channel first company so that obviously helps, you know bring out the word with other channel partners. But HP has been very, you know open arm kind of getting us into the system into the ecosystem and obviously talking, or giving the good word about Cribl' to their customers. >> So, so you'll be monetizing on GreenLake, right? That's the, the goal. >> That's the goal. >> What do you have to do to get into a position? Obviously, you got a relationship you're in the marketplace. Do you have to, you know, write to their API's or do you just have to, is that a checkbox? Describe what you have to do to monetize. >> Sure. So we have to first get validated on the platform. So the validation process validates that we can work on the Ezmeral GreenLake platform. Once that's been completed, then the idea is to have our logo show up on the marketplace. So customers say, Hey, look, I need to have a way to get transit data or do stuff with data specifically around logs, metrics, and traces into my logging solution or my SIM. And then what we do with them on the back end is we'll see this transaction occur right to their API to basically say who this customer is. 'Cause again, the idea is to have almost a zero touch kind of involvement, but we will actually have that information given to us. And then we can actually monetize on top of it. >> And the visualization component will come from the observability vendor. Is that right? Or is that somewhat, do you guys do some of that? >> So the visualization is right now we're basically just the glue that gets the data to the visualization engine. As we kind of grow and progress our search product that's what will probably have more of a visualization component. >> Do you think your customers are going to predominantly use an observability platform for that visualization? I mean, obviously you're going to get there. Are they going to use Grafana? Or some other tool? >> Or yeah, I think a lot of customers, obviously, depending on what data and what they're trying to accomplish they will have that choice now to choose, you know Grafana for their metrics, logs, et cetera or some sort of security product for their security events but same data, two different kind of use cases. And we can help enable that. >> Cam, I want to ask you a question. You mentioned you were at Splunk and Clint, the CEO and co-founder, was at Splunk too. That brings up the question I want to get your perspective on, we're seeing a modern network here with HPE, with Aruba, obviously clouds kind of going next level you got on premises, edge, all one thing, distributed computing basically, cyber security, a data problem that's solved a lot by you guys and people in this business, making sure data available machine learnings are growing and powering AI like you read about. What's changed in this business? Because you know, Splunking logs is kind of old hat you know, and now you got observability. Unification is a big topic. What's changed now? What's different about the market today around data and these platforms and, and tools? What's your perspective on that? >> I think one of the biggest things is people have seen the amount of volume of data that's coming in. When I was at Splunk, when we hit like a one terabyte deal that was a big deal. Now it's kind of standard. You're going to do a terabyte of data per day. So one of the big things I've seen is just the explosion of data growth, but getting value out of that data is very difficult. And that's kind of why we exist because getting all that volume of data is one thing. But being able to actually assert value from it, that's- >> And that's the streaming core product? That's the whole? >> Correct. >> Get data to where it needs to be for whatever application needs whether it's cyber or something else. >> Correct, correct. >> What's the customer uptake? What's the customer base like for you guys now? How many, how many customers you guys have? What are they doing with the data? What are some of the common things you're seeing? >> Yeah. I mean, it's, it's the basic blocking and tackling, we've significantly grown our customer base and they all have the same problem. They come to us and say, look, I just need to get data from here to there. And literally the routing use case is our biggest use case because it's simple and you take someone that's a an expensive engineer and operations engineer instead of having them going and doing the plumbing of data of just getting logs from one source to another, we come in and actually make that a repeatable process and make that easy. And so that's kind of just our very basic value add right from the get go. >> You can automate that, automate that, make it repeatable. Say what's in the name? Where'd the name come from? >> So Cribl', if you look it up, it's actually kind of an old shiv to get to siphon dirt from gold, right? So basically you just, that's kind of what we do. We filter out all the dirt and leave you the gold bits so you can get value. >> It's kind of what we do on theCUBE. >> It's kind of the gold nuggets. Get all these highlights, hitting Twitter, the golden, the gold nuggets. Great to have you on. >> Cam, thanks for, for coming on, explaining that sort of you guys are filling that gap between, Hey all the observability claims, which are all wonderful but then you got to get there. They got to have a route to get there. That's what got to do. Cribl' rhymes with tribble. Dave Vellante for John Furrier covering HPE Discover 2022. You're watching theCUBE. We'll be right back.

>>Mm. >>Okay. Hello, and welcome to the Cubes Coverage of the International Women in Tech Showcase featuring National Women's Day. I'm John for a host of the Cube. We have a great guest here of any theory a PJ head of aerospace and satellite for A W S A P J s Asia Pacific in Japan. Great to have you on many thanks for joining us. Talk about Space and International Women's Day. Thanks for coming on. >>Thanks, John. It's such a pleasure to be here with you. >>So obviously, aerospace space satellite is an area that's growing. It's changing. AWS has made a lot of strides closure, and I had a conversation last year about this. Remember when Andy Jassy told me about this initiative to 2.5 years or so ago? It was like, Wow, that makes a lot of sense Ground station, etcetera. So it just makes a lot of sense, a lot of heavy lifting, as they say in the satellite aerospace business. So you're leading the charge over there in a p J. And you're leading women in space and beyond. Tell us what's the Storey? How did you get there? What's going on. >>Thanks, John. Uh, yes. So I need the Asia Pacific business for Clint, um, as part of Amazon Web services, you know, that we have in industry business vertical that's dedicated to looking after our space and space customers. Uh, my journey began really? Three or four years ago when I started with a W s. I was based out of Australia. Uh, and Australia had a space agency that was being literally being born. Um, and I had the great privilege of meeting the country's chief scientist. At that point. That was Dr Alan Finkel. Uh, and we're having a conversation. It was really actually an education conference. And it was focused on youth and inspiring the next generation of students. Uh, and we hit upon space. Um, and we had this conversation, and at that stage, we didn't have a dedicated industry business vertical at A W s well supported space customers as much as we did many other customers in the sector, innovative customers. And after the conversation with Dr Finkel, um, he offered to introduce me, uh, to Megan Clark, who was back back then the first CEO of the Australian Space Agency. So that's literally how my journey into space started. We had a conversation. We worked out how we could possibly support the Australian Space Agency's remit and roadmap as they started growing the industry. Uh, and then a whole industry whole vertical was set up, clinic came on board. I have now a global team of experts around me. Um, you know, they've pretty much got experience from everything creating building a satellite, launching a satellite, working out how to down link process all those amazing imagery that we see because, you know, um, contrary to what a lot of people think, Uh, space is not just technology for a galaxy far, far away. It is very much tackling complex issues on earth. Um, and transforming lives with information. Um, you know, arranges for everything from wildfire detection to saving lives. Um, smart, smart agriculture for for farmers. So the time of different things that we're doing, Um, and as part of the Asia Pacific sector, uh, my task here is really just to grow the ecosystem. Women are an important part of that. We've got some stellar women out here in region, both within the AWS team, but also in our customer and partner sectors. So it's a really interesting space to be. There's a lot of challenges. There's a lot of opportunities and there's an incredible amount of growth so specific, exciting space to be >>Well, I gotta say I'm super inspired by that. One of the things that we've been talking about the Cuban I was talking to my co host for many, many years has been the democratisation of digital transformation. Cloud computing and cloud scale has democratised and change and level the playing field for many. And now space, which was it's a very complex area is being I want kind of democratised. It's easier to get access. You can launch a satellite for very low cost compared to what it was before getting access to some of the technology and with open source and with software, you now have more space computing things going on that's not out of reach. So for the people watching, share your thoughts on on that dynamic and also how people can get involved because there are real world problems to solve that can be solved now. That might have been out of reach, but now it's cloud. Can you share your thoughts. >>That's right. So you're right, John. Satellites orbiting There's more and more satellites being launched every day. The sensors are becoming more sophisticated. So we're collecting huge amounts of data. Um, one of our customers to cut lab tell us that we're collecting today three million square kilometres a day. That's gonna increase to about three billion over the next five years. So we're already reaching a point where it's impossible to store, analyse and make sense of such massive amounts of data without cloud computing. So we have services which play a very critical role. You know, technologies like artificial intelligence machine learning. Help us help these customers build up products and solutions, which then allows us to generate intelligence that's serving a lot of other sectors. So it could be agriculture. It could be disaster response and recovery. Um, it could be military intelligence. I'll give you an example of something that's very relevant, and that's happening in the last couple of weeks. So we have some amazing customers. We have Max our technologies. They use a W S to store their 100 petabytes imagery library, and they have daily collection, so they're using our ground station to gather insight about a lot of changing conditions on Earth. Usually Earth observation. That's, you know, tracking water pollution, water levels of air pollution. But they're also just tracking, um, intelligence of things like military build up in certain areas. Capella space is another one of our customers who do that. So over the last couple of weeks, maybe a couple of months, uh, we've been watching, uh, images that have been collected by these commercial satellites, and they've been chronicling the build up, for instance, of Russian forces on Ukraine's borders and the ongoing invasion. They're providing intelligence that was previously only available from government sources. So when you talk about the democratisation of space, high resolution satellite images are becoming more and more ridiculous. Um, I saw the other day there was, uh, Anderson Cooper, CNN and then behind him, a screenshot from Capella, which is satellite imagery, which is very visible, high resolution transparency, which gives, um, respected journalists and media organisations regular contact with intelligence, direct intelligence which can help support media storytelling and help with the general public understanding of the crisis like what's happening in Ukraine. And >>I think on that point is, people can relate to it. And if you think about other things with computer vision, technology is getting so much stronger. Also, there's also metadata involved. So one of the things that's coming out of this Ukraine situation not only is tracking movements with the satellites in real time, but also misinformation and disinformation. Um, that's another big area because you can, uh, it's not just the pictures, it's what they mean. So it's well beyond just satellite >>well, beyond just satellite. Yeah, and you know, not to focus on just a crisis that's happening at the moment. There's 100 other use cases which were helping with customers around the globe. I want to give you a couple of other examples because I really want people to be inspired by what we're doing with space technology. So right here in Singapore, I have a company called Hero Factory. Um, now they use AI based on Earth observation. They have an analytics platform that basically help authorities around the region make key decisions to drive sustainable practises. So change detection for shipping Singapore is, you know, it's lots of traffic. And so if there's oil spills, that can be detected and remedy from space. Um, crop productivity, fruit picking, um, even just crop cover around urban areas. You know, climate change is an increasing and another increasing, uh, challenges global challenge that we need to tackle and space space technology actually makes it possible 15 50% of what they call e CVS. Essential climate variables can only be measured from space. So we have companies like satellite through, uh, one of our UK customers who are measuring, um, uh, carbon emissions. And so the you know, the range of opportunities that are out there, like you said previously untouched. We've just opened up doors for all sorts of innovations to become possible. >>It totally is intoxicating. Some of the fun things you can discuss with not only the future but solving today's problems. So it's definitely next level kind of things happening with space and space talent. So this is where you start to get into the conversation like I know some people in these major technical instance here in the US as sophomore second year is getting job offers. So there's a There's a there's a space race for talent if you will, um and women talent in particular is there on the table to So how How can you share that discussion? Because inspiration is one thing. But then people want to know what to do to get in. So how do you, um how do you handle the recruiting and motivating and or working with organisations to just pipeline interest? Because space is one of the things you get addicted to. >>Yeah. So I'm a huge advocate for science, technology, engineering, math. We you know, we highlights them as a pathway into space into technology. And I truly believe the next generation of talent will contribute to the grand challenges of our time. Whether that climate change or sustainability, Um, it's gonna come from them. I think I think that now we at Amazon Web services. We have several programmes that we're working on to engage kids and especially girls to be equipped with the latest cloud skills. So one of the programmes that we're delivering this year across Singapore Australia uh, we're partnering with an organisation called the Institute for Space Science, Exploration and Technology and we're launching a programme called Mission Discovery. It's basically students get together with an astronaut, NASA researcher, technology experts and they get an opportunity to work with these amazing characters, too. Create and design their own project and then the winning project will be launched will be taken up to the International space station. So it's a combination of technology skills, problem solving, confidence building. It's a it's a whole range and that's you know, we that's for kids from 14 to about 18. But actually it, in fact, because the pipeline build is so important not just for Amazon Web services but for industry sector for the growth of the overall industry sector. Uh, there's several programmes that were involved in and they range from sophomore is like you said all the way to to high school college a number of different programmes. So in Singapore, specifically, we have something called cloud Ready with Amazon Web services. It's a very holistic clouds killing programme that's curated for students from primary school, high school fresh graduates and then even earlier careers. So we're really determined to work together closely and it the lines really well with the Singapore government's economic national agenda, um so that that's one way and and then we have a tonne of other programmes specifically designed for women. So last year we launched a programme called She Does It's a Free online training learning programme, and the idea is really to inspire professional women to consider a career in the technology industry and show them pathways, support them through that learning process, bring them on board, help drive a community spirit. And, you know, we have a lot of affinity groups within Amazon, whether that's women in tech or a lot of affinity groups catering for a very specific niches. And all of those we find, uh, really working well to encourage that pipeline development that you talk about and bring me people that I can work with to develop and build these amazing solutions. >>Well, you've got so much passion. And by the way, if you have, if you're interested in a track on women in space, would be happy to to support that on our site, send us storeys, we'll we'll get We'll get them documented so super important to get the voices out there. Um and we really believe in it. So we love that. I have to ask you as the head of a PJ for a W S uh aerospace and satellite. You've you've seen You've been on a bunch of missions in the space programmes of the technologies. Are you seeing how that's trajectory coming to today and now you mentioned new generation. What problems do you see that need to be solved for this next generation? What opportunities are out there that are new? Because you've got the lens of the past? You're managing a big part of this new growing emerging business for us. But you clearly see the future. And you know, the younger generation is going to solve these problems and take the opportunities. What? What are they? >>Yes, Sometimes I think we're leaving a lot, uh, to solve. And then other times, I think, Well, we started some of those conversations. We started those discussions and it's a combination of policy technology. We do a lot of business coaching, so it's not just it's not just about the technology. We do think about the broader picture. Um, technology is transferring. We know that technology is transforming economies. We know that the future is digital and that diverse backgrounds, perspective, skills and experiences, particularly those of women minority, the youth must be part of the design creation and the management of the future roadmaps. Um, in terms of how do I see this going? Well, it's been sort of we've had under representation of women and perhaps youth. We we just haven't taken that into consideration for for a long time now. Now that gap is slowly becoming. It's getting closer and closer to being closed. Overall, we're still underrepresented. But I take heart from the fact that if we look at an agency like the US Mohammed bin Rashid Space Centre, that's a relatively young space agency in your A. I think they've got about three or 400 people working for them at this point in time, and the average age of that cohort John, is 28. Some 40% of its engineers and scientists are women. Um, this year, NASA is looking to recruit more female astronauts. Um, they're looking to recruit more people with disabilities. So in terms of changing in terms of solving those problems, whatever those problems are, we started the I guess we started the right representation mix, so it doesn't matter. Bring it on, you know, whether it is climate change or this ongoing crisis, productive. Um, global crisis around the world is going to require a lot more than just a single shot answer. And I think having diversity and having that representation, we know that it makes a difference to innovation outputs. We know that it makes a difference to productivity, growth, profit. But it's also just the right thing to do for so long. We haven't got it right, and I think if we can get this right, we will be able to solve the majority of some of the biggest things that we're looking at today. >>And the diversity of problems in the diversity of talent are two different things. But they come together because you're right. It's not about technology. It's about all fields of study sociology. It could be political science. Obviously you mentioned from the situation we have now. It could be cybersecurity. Space is highly contested. We dated long chat about that on the Last Cube interview with AWS. There's all these new new problems and so problem solving skills. You don't need to have a pedigree from Ivy League school to get into space. This is a great opportunity for anyone who can solve problems because their new No one's seen them before. >>That's exactly right. And you know, every time we go out, we have sessions with students or we're at universities. We tell them, Raise your voices. Don't be afraid to use your voice. It doesn't matter what you're studying. If you think you have something of value to say, say it. You know, by pushing your own limits, you push other people's limits, and you may just introduce something that simply hasn't been part of before. So your voice is important, and we do a lot of lot of coaching encouraging, getting people just to >>talk. >>And that in itself is a great start. I think >>you're in a very complex sector, your senior leader at AWS Amazon Web services in a really fun, exciting area, aerospace and satellite. And for the young people watching out there or who may see this video, what advice would you have for the young people who are trying to navigate through the complexities of now? Third year covid. You know, seeing all the global changes, um, seeing that massive technology acceleration with digital transformation, digitisation it's here, digital world we're in. >>It could >>be confusing. It could be weird. And so how would you talk to that person and say, Hey, it's gonna be okay? And what advice would you give? >>It is absolutely going to be okay. Look, from what I know, the next general are far more fluent in digital than I am. I mean, they speak nerd. They were born speaking nerd, so I don't have any. I can't possibly tell them what to do as far as technology is concerned because they're so gung ho about it. But I would advise them to spend time with people, explore new perspectives, understand what the other is trying to do or achieve, and investing times in a time in new relationships, people with different backgrounds and experience, they almost always have something to teach you. I mean, I am constantly learning Space tech is, um it's so complicated. Um, I can't possibly learn everything I have to buy myself just by researching and studying. I am totally reliant on my community of experts to help me learn. So my advice to the next generation kids is always always in this time in relationships. And the second thing is, don't be disheartened, You know, Um this has happened for millennia. Yes, we go up, then we come down. But there's always hope. You know, there there is always that we shape the future that we want. So there's no failure. We just have to learn to be resilient. Um, yeah, it's all a learning experience. So stay positive and chin up, because we can. We can do it. >>That's awesome. You know, when you mentioned the Ukraine in the Russian situation, you know, one of the things they did they cut the Internet off and all telecommunications and Elon Musk launched a star linked and gives them access, sending them terminals again. Just another illustration. That space can help. Um, and these in any situation, whether it's conflict or peace and so Well, I have you here, I have to ask you, what is the most important? Uh uh, storeys that are being talked about or not being talked about are both that people should pay attention to. And they look at the future of what aerospace satellite these emerging technologies can do for the world. What's your How would you kind of what are the most important things to pay attention to that either known or maybe not being talked about. >>They have been talked about John, but I'd love to see more prominent. I'd love to see more conversations about stirring the amazing work that's being done in our research communities. The research communities, you know, they work in a vast area of areas and using satellite imagery, for instance, to look at climate change across the world is efforts that are going into understanding how we tackle such a global issue. But the commercialisation that comes from the research community that's pretty slow. And and the reason it's loads because one is academics, academics churning out research papers. The linkage back into industry and industry is very, um, I guess we're always looking for how fast can it be done? And what sort of marginal profit am I gonna make for it? So there's not a lot of patients there for research that has to mature, generate outputs that you get that have a meaningful value for both sides. So, um, supporting our research communities to output some of these essential pieces of research that can Dr Impact for society as a whole, Um, maybe for industry to partner even more, I mean, and we and we do that all the time. But even more focus even more. Focus on. And I'll give you a small example last last year and it culminated this earlier this month, we signed an agreement with the ministry of With the Space Office in Singapore. Uh, so it's an MOU between AWS and the Singapore government, and we are determined to help them aligned to their national agenda around space around building an ecosystem. How do we support their space builders? What can we do to create more training pathways? What credits can we give? How do we use open datasets to support Singaporeans issues? And that could be claimed? That could be kind of change. It could be, um, productivity. Farming could be a whole range of things, but there's a lot that's happening that is not highlighted because it's not sexy specific, right? It's not the Mars mission, and it's not the next lunar mission, But these things are just as important. They're just focused more on earth rather than out there. >>Yeah, and I just said everyone speaking nerd these days are born with it, the next generations here, A lot of use cases. A lot of exciting areas. You get the big headlines, you know, the space launches, but also a lot of great research. As you mentioned, that's, uh, that people are doing amazing work, and it's now available open source. Cloud computing. All this is bringing to bear great conversation. Great inspiration. Great chatting with you. Love your enthusiasm for for the opportunity. And thanks for sharing your storey. Appreciate it. >>It's a pleasure to be with you, John. Thank you for the opportunity. Okay. >>Thanks, Manny. The women in tech showcase here, the Cube is presenting International Women's Day celebration. I'm John Ferrier, host of the Cube. Thanks for watching. Mm mm.

>>no real filter and that kind of stuff. But you're also an entrepreneur, right? And you know the business, you've been in software, you detect business. I'm instructing you get a lot of pictures, this entertainment business on our show, we're a bubble. We don't do a lot of tech deals that were talking because it's boring tv tech people love tech consumers love the benefit of text. No consumer opens up their iphone and says, oh my gosh, I love the technology behind my, what's it been like being on the shark tank? You know, filming is fun and hang out just fun and it's fun to be a celebrity at first your head gets really big and you get a really good tables at restaurants and who says texas has got a little possessed more skin in the game today in charge of his destiny. Great robert Herjavec. No, these two stars cube alumni >>welcome back to the cubes coverage of A W. S. Public sector seven. I'm john for your host of the cube got a great segment here on healthcare startup accelerators of course. Sandy carter is co hosting media. This one Vice President Aws. She's awesome on the cuBA and jennifer Blumenthal co founder and C of one record entrepreneur, very successful. Thanks for coming on jennifer. Thank good to see you. Sandy thanks for joining me again. You >>are most welcome, >>jennifer. Before we get into the whole accelerated dynamic, just take a minute to explain what you guys do. One record. >>Sure. So one record is a digital health company that enables users to access aggregate and share their healthcare information. So what that means is we help you as a person get your data and then we also help companies who would like to have workflows were consumers in the loop to get their data. So whether they're sharing it with a provider, researcher payer. >>So, Sandy, we've talked about this amazon web services, healthcare accelerator cohort batches. What do you call cohort batches? Cohorts explain what's going on with the healthcare accelerator? >>Yeah. So, um, we decided that we would launch and partner an accelerator program and accelerator program just provides to a start up a little bit extra technical help. A little bit extra subject matter expertise and introductions to funders. And so we decided we were going to start one for health care. It's one of the biggest disruptive industries in public sector. Um, and so we weren't sure how it's gonna go. We partnered with Kids X. Kids X is part of the Los Angeles system for medical. And so we put out a call for startups and we had 427 startups, we were told on average and accelerating it's 50-100. So we were blown away 31 different countries. So it was really amazing. And then what we've been doing is down selecting and selecting that Top 10 for our first cohort. So we're going from 427 down to 10. And so obviously we looked at the founders themselves to see the quality of the leadership of the company, um the strength of their technology and the fit of the technology into the broader overall healthcare and healthcare ecosystem. And so we were thrilled that jennifer and one record was one of the top 10 start ups in this space that we chose to be in the, in the cohort. And so now we're going to take it to the six weeks intensive where we'll do training, helping them with AWS, provide them A W. S. Credits and then Kid X will also provide some of the health care uh subject matter >>expertise as well. Can I get some of those credits over here to maybe? >>Yes, you can actually, you can talk to me don you can't >>Talk to me, Jennifer, I gotta ask you. So you're an entrepreneur. So doing start doing cos it's like a roller coaster. So now to make the top 10 but also be in the area of his accelerator, it's a partnership, right? You're making a bet. What's your take on all this? >>Well, we've always been partners with a W. S. We started building on AWS in the very beginning. So when I was setting up the company a huge decision early on with infrastructure and when I saw the launch of the accelerator, I had to apply because we're at the point in the company that we're growing and part of growing is growing with the VW. So I was really excited to take advantage of that opportunity and now in the accelerator, it's more of thinking about things that we weren't thinking about the services that we can leverage to fill in the gaps within our platform so we can meet our customers where they are >>using award winning MSP cloud status city, your partners, great relationship with the ecosystem. So congratulations Sandi. What's the disruption for the healthcare? Because right now education and health care, the two top areas we're seeing and we're reporting on where cloud scale developed two point or whatever buzzword digital transformation you want to use is impacting heavily healthcare industry. There's some new realities. What's your, what's your vision, what's your view? >>Hey john before she does that, I have to give a plug to Claudius city because they just made premier partner as well, which is a huge deal. Uh and they're also serving public sector. So I just wanted to make sure that you knew that too. So you can congratulate. Go ahead, jennifer >>Well, so if I zoom in, I think about a P. I. S. Every day, that's what I think about and I think about microservices. So for me and for one record, what we think about is legislation. So 21st century Cures act says that you as a consumer have to be able to access your healthcare data from both your providers and from your players and not just your providers, but also the underlying technology vendors and H. I. E. S. H. I am and it's probably gonna extend to really anyone who plays within the healthcare ecosystem. So you're just going to see this explosion of A. P. I. S. And we're just your one of that. I mean for the payers that we went into effect on july 1st. So I mean when you think about the decentralization of healthcare where healthcare is being delivered plus an api economy, you're just going to have a whole new model developing and then throwing price transparency and you've got a whole new cake. >>I'm smiling because I love the peacocks. In fact, last night I shouldn't have tweeted this but there's a little tweet flames going on around A. P. Is being brittle and all this stuff and I said, hey developer experience about building great software apps are there for you. It's not a glue layer by itself. You got to build software around the so kind of a little preaching to the younger generation. But this health care thing is huge because think about like old school health care, it was anti ap I was also siloed. So what's your take on has the culture is changing health care because the user experience, I want my records, I want my privacy, I want to maintain everything confidential but access. That's hard. >>I think well health care to be used to just be paper was forget about a. P. I. Is it was just paper records. I think uh to me you think about uh patient journey, like a patient journey starts with booking an appointment and then everything after that is essentially an api call. So that's how I think about it is to all these micro transactions that are happening all the time and you want your data to go to your health care provider so they can give you the proper care, you want your data to go to your pair so they can pay for your care and then those two stakeholders want your data so that they can provide the right services at the right time to the right channel. And that is just a series of api calls that literally sits on a platform. >>What's interesting, I'd love to get your take on the where you think the progress bar is in the industry because Fintech has shown the way you got defy now behind a decentralized finance, health care seems to be moving on in a very accelerated rate towards that kind of concept of cloud, scale, decentralization, privacy. >>Yeah, I mean, that's a big question, what's interesting to me around that is how healthcare stakeholders are thinking about where they're providing care. So as they're buying up practices primary care specialty care and they're moving more and more outside of the brick and mortar of the health care system or partnering with your startups. That's really where I think you're going to see a larger ecosystem development, you could just look at CVS and walmart or the dollar store if they're going to be moving into health care, what does that look like? And then if you're seeking care in those settings, but then you're going to Mayo clinic or Kaiser permanente, there's so many new relationships that are part of your hair circle >>delivery is just what does that even mean now, delivery of health >>care. It's wherever you it's like the app economy you want to ride right now, you want a doctor right now, that's where we're heading its ease of use. >>This is this exciting startups, changing the game. Yes, I love it. I mean, this is what it's all about this health >>Care, this is what it's all about. And if you look at the funding right now from VCS, we're seeing so much funding pour into health care, we were just looking at some numbers and in the second quarter alone, the funding went up almost 700%. And the amount of funding that is pouring into companies like jennifer's company to really transform healthcare, 30% of it is going into telehealth. So when you talked about, you know, kind of ai at the edge, getting the right doctor the right expert at the right time, we're seeing that as a big trend in healthcare to >>well jennifer, I think the funding dynamics aside the opportunity for market total addressable market is massive when the application is being decomposed, you got front end, whether it's telemedicine, you got the different building blocks of healthcare being radically reconfigured. It's a re factoring of healthcare. Yeah, >>I think if you just think about where we're sitting today, you had to use an app to prove proof of vaccination. So this is not just national, this is a global thing to have that covid wallet. We at one record have a covid wallet. But just a couple years from now, I need more than just by covid vaccination. I need all my vaccinations. I need all my lab results. I need all my beds. It's opening the door for a new consumer behavior pattern, which is the first step to adoption for any technology. >>So somebody else covid wallet. So I need >>that was California. Did the, did a version of we just have a pen and it's pretty cool. Very handy. I should save it to my drive. But my phone, but I don't jennifer, what's the coolest thing you're working on right now because you're in the middle of all the action. >>I get very excited about the payer app is that we're working on. So I think by the end of the month we will be connected to almost to all the blues in the United States. So I'm very excited when a user comes into the one record and they're able to get their clinical data from the provider organization and then their clinical financial and formulary data from their payers because then you're getting a complete view, You're getting the records for someone who gave you care and you're getting the records from someone who paid for your care. And that's an interesting thing that's really moving towards a complete picture. So from a personal perspective that gets exciting. And then from a professional perspective, it's really working with our partners as they're using our API s to build out workflows and their applications. >>It's an api economy. I'd like to ask you to on the impact side to the patient. I hear a lot of people complaining that hey, I want to bring my records to the doctor and I want to have my own control of my own stuff. A lot of times, some doctors don't even know other historical data points about a patient that could open up a diagnosis and, or care >>or they can't even refer you to a doctor. Most doctors really only refer within a network of people that they know having a provider directory that allows doctors refer, having the data from different doctors outside of their, you know, I didn't really allows people to start thinking beyond just their little box. >>Cool. Well, great to have you on and congratulations on being in the top 10 saying this is a wonderful example of how the ecosystem where you got cloud city, your MSP. You mentioned the shout out to them jerry Miller and his team by working together the cloud gives you advantages. So I have to ask, we look at amazon cloud as an entrepreneur. It's kind of a loaded question, but I'm going to ask it. I love it. >>You always do it >>when you look at amazon, what do you see as opportunities as an entrepreneur? Because I'll see the easy ones. They have computing everything else. But like what's the, what does cloud do for you as an entrepreneur? What does it, what does it make you do? >>Yeah. So for been working with jerry since the beginning for me when I think about it, it's really the growth of our company. So when we start building, we really just thinking about it from a monolithic build and we move to microservices and amazon has been there every step of the way to support us as that. And now, you know, the things that I'm interested in are specifically health lake and anything that's NLP related that we could plug into our solution for when we get data from different sources that are coming in really unstructured formats and making it structured so that it's searchable for people and amazon does that for us with their services that we can add into the applications. >>Yeah, we announced that data health like and july it has a whole set of templates for analytics, focused on health care as well as hip hop compliance out of the box as well. >>The I think I think that's what's important is people used to think application first. Now it's creating essentially a data lake, then analytics and then what applications you build on top of that. And that's how our partners think about it and that's how we try and service them using amazon as our problem. So >>you're honing in on the value of the data and how that conflicts and then work within the whatever application requests might come >>in. Yes, >>it's interesting. You know, we had an event last month and jerry Chen from Greylock partners came on and gave a talk called castles in the cloud. He's gonna be cute before. He's a, he's a veces, they talk about moats and competitive manage so having a moat, The old school perimeter moz how cloud destroyed that. He's like, no, now the castles are in the cloud, he pointed snowflake basically data warehouse in the cloud red shifts there too. But they can be successful. And that's how the cloud, you could actually build value, sustainable value in the cloud. If you think that way of re factoring not just hosting a huge, huge, huge thing. >>I think the only thing he, this was customer service because health care is still very personal. So it's always about how you interact with the end user and how you can help me get to where they need to be going >>and what do you see that going? Because that's, that's a good point. >>I think that is a huge opportunity for any new company that wants to enter healthcare, customer service as a service in health care for all the different places that health care is going to be delivered. Maybe there's a company that I don't know about, but when they come out, I'd like to meet them. >>Yeah, I mean, I can't think of one cover that can think of right now. This is what I would say is great customer service for health care. >>And if there is one out there contacted me because I want to talk to you about AWS. >>Yeah. And you need the app from one record that make it all >>happen. That's where Omni channel customer service across all health care entities. Yeah, that's >>a great billion dollar idea for someone listening to our show right now. >>Right, alright. So saying they had to give you the opportunity to talk more because this is a great example of how the world's very agile. What's the next step for the AWS Healthcare accelerator? Are there more accelerators? Do you do it by vertical? >>What happens next? So, with the healthcare accelerator, this was our first go at the accelerator. So, this is our first set of cohorts, Of course, all 427 companies are going to get some help from a W. S. as well. We also you'll love this john We also did a space accelerator. Make sure you ask Clint about that. So we have startups that are synthesizing oxygen on mars to sending an outpost box to the moon. I mean, it's crazy what these startups are doing. Um, and then the third accelerator we started was around clean energy. So sustainability, we sold that one out to, we had folks from 66 different countries participate in that one. So these have been really successful for us. So it reinvent. When we talk again, we'll be announcing a couple of others. So right now we've got healthcare, space, clean energy and we'll be announcing a couple other accelerators moving forward. >>You know, it's interesting, jennifer the pandemic has changed even our ability to get stories. Just more stories out there now. So you're seeing kind of remote hybrid connections, ap ideas, whether it's software or remote interviews or remote connections. There's more stories being told out there with digital transformation. I mean there wasn't that many before pandemic has changed the landscape because let's face it, people were hiding some really bad projects behind metrics. But when you pull the pandemic back and you go, hey, everyone's kind of emperors got no clothes on. Those are bad projects. Those are good projects that cloud investment worked or I didn't have a cloud investment. They were pretty much screwed at that point. So this is now a new reality of like value, you can't show me value. >>It's crazy to me when I meet people who tell me like we want to move to the cloud of like, why are you not on the cloud? Like this really just blows my life. Like I don't understand why you have on prem or while you did start on the cloud, this is more for larger organizations, but younger organizations, you know, the first thing you have to do, it's set up that environment. >>Yeah. And then now with the migration plans and seeing here, uh whereas education or health care or other verticals, you've got, now you've got containers to give you that compatibility and then you've got kubernetes and you've got microservices, you've got land. Uh I mean, come on, that's the perfect storm innovation. There's no excuses in my opinion. So, you know, if you're out there and you're not leveraging it, then you're probably gonna be out of business. That's my philosophy. Thank you for coming up. Okay. Sandy, thank you. Thank you, john Okay. Any of his coverage here, summit here in D. C. I'm john ferrier. Thanks for watching. Mm >>mm mm mhm. I have been in the software and technology industry for over 12 years now, so I've had >>the opportunity

(upbeat music) >> Welcome to the special CUBE presentation of the AWS Global Public Sector Partner Awards Program. I'm here with the leader of the partner program, Sandy Carter, Vice President, AWS, Amazon Web Services @Sandy_Carter on Twitter, prolific on social and great leader. Sandy, great to see you again. And congratulations on this great program we're having here. In fact, thanks for coming out for this keynote. Well, thank you, John, for having me. You guys always talk about the coolest thing. So we had to be part of it. >> Well, one of the things that I've been really loving about this success of public sector we talked to us before is that as we start coming out of the pandemic, is becoming very clear that the cloud has helped a lot of people and your team has done amazing work, just want to give you props for that and say, congratulations, and what a great time to talk about the winners. Because everyone's been working really hard in public sector, because of the pandemic. The internet didn't break. And everyone stepped up with cloud scale and solve some problems. So take us through the award winners and talk about them. Give us an overview of what it is. The criteria and all the specifics. >> Yeah, you got it. So we've been doing this annually, and it's for our public sector partners overall, to really recognize the very best of the best. Now, we love all of our partners, John, as you know, but every year we'd like to really hone in on a couple who really leverage their skills and their ability to deliver a great customer solution. They demonstrate those Amazon leadership principles like working backwards from the customer, having a bias for action, they've engaged with AWS and very unique ways. And as well, they've contributed to our customer success, which is so very important to us and to our customers as well. >> That's awesome. Hey, can we put up a slide, I know we have slide on the winners, I want to look at them, with the tiles here. So here's a list of some of the winners. I see a nice little stars on there. Look at the gold star. I knows IronNet, CrowdStrike. That's General Keith Alexander's company, I mean, super relevant. Presidio, we've interviewed them before many times, got Palantir in there. And is there another one, I want to take a look at some of the other names here. >> In overall we had 21 categories. You know, we have over 1900 public sector partners today. So you'll notice that the awards we did, a big focus on mission. So things like government, education, health care, we spotlighted some of the brand new technologies like Containers, Artificial Intelligence, Amazon Connect. And we also this year added in awards for innovative use of our programs, like think big for small business and PTP as well. >> Yeah, well, great roundup, they're looking forward to hearing more about those companies. I have to ask you, because this always comes up, we're seeing more and more ecosystem discussions when we talk about the future of cloud. And obviously, we're going to, you know, be at Mobile World Congress, theCUBE, back in physical form, again, (indistinct) will continue to go on. The notion of ecosystem is becoming a key competitive advantage for companies and missions. So I have to ask you, why are partners so important to your public sector team? Talk about the importance of partners in context to your mission? >> Yeah, you know, our partners are critical. We drive most of our business and public sector through partners. They have great relationships, they've got great skills, and they have, you know, that really unique ability to meet the customer needs. If I just highlighted a couple of things, even using some of our partners who won awards, the first is, you know, migrations are so critical. Andy talked at Reinvent about still 96% of applications still sitting on premises. So anybody who can help us with the velocity of migrations is really critical. And I don't know if you knew John, but 80% of our migrations are led by partners. So for example, we gave awards to Collibra and Databricks as best lead migration for data as well as Datacom for best data lead migration as well. And that's because they increase the velocity of migrations, which increases customer satisfaction. They also bring great subject matter expertise, in particular around that mission that you're talking about. So for instance, GDIT won best Mission Solution For Federal, and they had just an amazing solution that was a secure virtual desktop that reduced a federal agencies deployment process, from months to days. And then finally, you know, our partners drive new opportunities and innovate on behalf of our customers. So we did award this year for P to P, Partnering to Partner which is a really big element of ecosystems, but it was won by four points and in quizon, and they were able to work together to implement a data, implement a data lake and an AI, ML solution, and then you just did the startup showcase, we have a best startup delivering innovation too, and that was EduTech (indistinct) Central America. And they won for implementing an amazing student registration and early warning system to alert and risks that may impact a student's educational achievement. So those are just some of the reasons why partners are important. I could go on and on. As you know, I'm so passionate about my partners, >> I know you're going to talk for an hour, we have to cut you off a little there. (indistinct) love your partners so much. You have to focus on this mission thing. It was a strong mission focus in the awards this year. Why are customers requiring much more of a mission focused? Is it because, is it a part of the criteria? I mean, we're seeing a mission being big. Why is that the case? >> Well, you know, IDC, said that IT spend for a mission or something with a purpose or line of business was five times greater than IT. We also recently did our CTO study where we surveyed thousands of CTOs. And the biggest and most changing elements today is really not around the technology. But it's around the industry, healthcare, space that we talked about earlier, or government. So those are really important. So for instance, New Reburial, they won Best Emission for Healthcare. And they did that because of their new smart diagnostic system. And then we had a partner when PA consulting for Best Amazon Connect solution around a mission for providing support for those most at risk, the elderly population, those who already had pre existing conditions, and really making sure they were doing what they called risk shielding during COVID. Really exciting and big, strong focus on mission. >> Yeah, and it's also, you know, we've been covering a lot on this, people want to work for a company that has purpose, and that has missions. I think that's going to be part of the table stakes going forward. I got to ask you on the secrets of success when this came up, I love asking this question, because, you know, we're starting to see the playbooks of what I call post COVID and cloud scale 2.0, whatever you want to call it, as you're starting to see this new modern era of success formulas, obviously, large scale value creation mission. These are points we're hearing and keep conversations across the board. What do you see as the secret of success for these parties? I mean, obviously, it's indirect for Amazon, I get that, but they're also have their customers, they're your customers, customers. That's been around for a while. But there's a new model emerging. What are the secrets from your standpoint of success? you know, it's so interesting, John, that you asked me this, because this is the number one question that I get from partners too. I would say the first secret is being able to work backwards from your customer, not just technology. So take one of our award winners Cognizant. They won for their digital tolling solution. And they work backwards from the customer and how to modernize that, or Pariveda, who is one of our best energy solution winners. And again, they looked at some of these major capital projects that oil companies were doing, working backwards from what the customer needed. I think that's number one, working backwards from the customer. Two, is having that mission expertise. So given that you have to have technology, but you also got to have that expertise in the area. We see that as a big secret of our public sector partners. So education cloud, (indistinct) one for education, effectual one for government and not for profit, Accenture won, really leveraging and showcasing their global expansion around public safety and disaster response. Very important as well. And then I would say the last secret of success is building repeatable solutions using those strong skills. So Deloitte, they have a great solution for migration, including mainframes. And then you mentioned early on, CloudStrike and IronNet, just think about the skill sets that they have there for repeatable solutions around security. So I think it's really around working backwards from the customer, having that mission expertise, and then building a repeatable solution, leveraging your skill sets. >> That's a great formula for success. I got you mentioned IronNet, and cybersecurity. One of things that's coming up is, in addition to having those best practices, there's also like real problems to solve, like, ransomware is now becoming a government and commercial problem, right. So (indistinct) seeing that happen a lot in DC, that's a front burner. That's a societal impact issue. That's like a cybersecurity kind of national security defense issue, but also, it's a technical one. And also public sector, through my interviews, I can tell you the past year and a half, there's been a lot of creativity of new solutions, new problems or new opportunities that are not yet identified as problems and I'd love to get your thoughts on my concern is with Jeff Bar yesterday from AWS, who's been blogging all the the news and he is a leader in the community. He was saying that he sees like 5G in the edge as new opportunities where it's creative. It's like he compared to the going to the home improvement store where he just goes to buy one thing. He does other things. And so there's a builder culture. And I think this is something that's coming out of your group more, because the pandemic forced these problems, and they forced new opportunities to be creative, and to build. What's your thoughts? >> Yeah, so I see that too. So if you think about builders, you know, we had a partner, Executive Council yesterday, we had 900, executives sign up from all of our partners. And we asked some survey questions like, what are you building with today? And the number one thing was artificial intelligence and machine learning. And I think that's such a new builders tool today, John, and, you know, one of our partners who won an award for the most innovative AI&ML was Kablamo And what they did was they use AI&ML to do a risk assessment on bushfires or wildfires in Australia. But I think it goes beyond that. I think it's building for that need. And this goes back to, we always talk about #techforgood. Presidio, I love this award that they won for best nonprofit, the Cherokee Nation, which is one of our, you know, Native American heritage, they were worried about their language going out, like completely out like no one being able to speak yet. And so they came to Presidio, and they asked how could we have a virtual classroom platform for the Cherokee Nation? And they created this game that's available on your phone, so innovative, so much of a builder's culture to capture that young generation, so they don't you lose their language. So I do agree. I mean, we're seeing builders everywhere, we're seeing them use artificial intelligence, Container, security. And we're even starting with quantum, so it is pretty powerful of what you can do as a public sector partner. >> I think the partner equation is just so wide open, because it's always been based on value, adding value, right? So adding value is just what they do. And by the way, you make money doing it if you do a good job of adding value. And, again, I just love riffing on this, because Dave and I talked about this on theCUBE all the time, and it comes up all the time in cloud conversations. The lock in isn't proprietary technology anymore, its value, and scale. So you starting to see builders thrive in that environment. So really good points. Great best practice. And I think I'm very bullish on the partner ecosystems in general, and people do it right, flat upside. I got to ask you, though, going forward, because this is the big post COVID kind of conversation. And last time we talked on theCUBE about this, you know, people want to have a growth strategy coming out of COVID. They want to be, they want to have a tail win, they want to be on the right side of history. No one wants to be in the losing end of all this. So last year in 2021 your goals were very clear, mission, migrations, modernization. What's the focus for the partners beyond 2021? What are you guys thinking to enable them, 21 is going to be a nice on ramp to this post COVID growth strategy? What's the focus beyond 2021 for you and your partners? >> Yeah, it's really interesting, we're going to actually continue to focus on those three M's mission, migration and modernization. But we'll bring in different elements of it. So for example, on mission, we see a couple of new areas that are really rising to the top, Smart Cities now that everybody's going back to work and (indistinct) down, operations and maintenance and global defense and using gaming and simulation. I mean, think about that digital twin strategy and how you're doing that. For migration, one of the big ones we see emerging today is data-lead migration. You know, we have been focused on applications and mainframes, but data has gravity. And so we are seeing so many partners and our customers demanding to get their data from on premises to the cloud so that now they can make real time business decisions. And then on modernization. You know, we talked a lot about artificial intelligence and machine learning. Containers are wicked hot right now, provides you portability and performance. I was with a startup last night that just moved everything they're doing to ECS our Container strategy. And then we're also seeing, you know, crippin, quantum blockchain, no code, low code. So the same big focus, mission migration, modernization, but the underpinnings are going to shift a little bit beyond 2021. >> That's great stuff. And you know, you have first of all people don't might not know that your group partners and Amazon Web Services public sector, has a big surface area. You talking about government, health care, space. So I have to ask you, you guys announced in March the space accelerator and you recently announced that you selected 10 companies to participate in the accelerated program. So, I mean, this is this is a space centric, you know, targeting, you know, low earth orbiting satellites to exploring the surface of the Moon and Mars, which people love. And because the space is cool, let's say the tech and space, they kind of go together, right? So take us through, what's this all about? How's that going? What's the selection, give us a quick update, while you're here on this space accelerated selection, because (indistinct) will have had a big blog post that went out (indistinct). >> Yeah, I would be thrilled to do that. So I don't know if you know this. But when I was young, I wanted to be an astronaut. We just helped through (indistinct), one of our partners reach Mars. So Clint, who is a retired general and myself got together, and we decided we needed to do something to help startups accelerate in their space mission. And so we decided to announce a competition for 10 startups to get extra help both from us, as well as a partner Sarafem on space. And so we announced it, everybody expected the companies to come from the US, John, they came from 44 different countries. We had hundreds of startups enter, and we took them through this six week, classroom education. So we had our General Clint, you know, helping and teaching them in space, which he's done his whole life, we provided them with AWS credits, they had mentoring by our partner, Sarafem. And we just down selected to 10 startups, that was what Vernors blog post was. If you haven't read it, you should look at some of the amazing things that they're going to do, from, you know, farming asteroids to, you know, helping with some of the, you know, using small vehicles to connect to larger vehicles, when we all get to space. It's very exciting. Very exciting, indeed, >> You have so much good content areas and partners, exploring, it's a very wide vertical or sector that you're managing. Is there any pattern? Well, I want to get your thoughts on post COVID success again, is there any patterns that you're seeing in terms of the partner ecosystem? You know, whether its business model, or team makeup, or more mindset, or just how they're organizing that that's been successful? Is there like a, do you see a trend? Is there a certain thing, then I've got the working backwards thing, I get that. But like, is there any other observations? Because I think people really want to know, am I doing it right? Am I being a good manager, when you know, people are going to be working remotely more? We're seeing more of that. And there's going to be now virtual events, hybrid events, physical events, the world's coming back to normal, but it's never going to be the same. Do you see any patterns? >> Yeah, you know, we're seeing a lot of small partners that are making an entrance and solving some really difficult problems. And because they're so focused on a niche, it's really having an impact. So I really believe that that's going to be one of the things that we see, I focus on individual creators and companies who are really tightly aligned and not trying to do everything, if you will. I think that's one of the big trends. I think the second we talked about it a little bit, John, I think you're going to see a lot of focus on mission. Because of that purpose. You know, we've talked about #techforgood, with everything going on in the world. As people have been working from home, they've been reevaluating who they are, and what do they stand for, and people want to work for a company that cares about people. I just posted my human footer on LinkedIn. And I got my first over a million hits on LinkedIn, just by posting this human footer, saying, you know what, reply to me at a time that's convenient for you, not necessarily for me. So I think we're going to see a lot of this purpose driven mission, that's going to come out as well. >> Yeah, and I also noticed that, and I was on LinkedIn, I got a similar reaction when I started trying to create more of a community model, not so much have people attend our events, and we need butts in the seats. It was much more personal, like we wanted you to join us, not attend and be like a number. You know, people want to be part of something. This seem to be the new mission. >> Yeah, I completely agree with that. I think that, you know, people do want to be part of something and they want, they want to be part of the meaning of something too, right. Not just be part of something overall, but to have an impact themselves, personally and individually, not just as a company. And I think, you know, one of the other trends that we saw coming up too, was the focus on technology. And I think low code, no code is giving a lot of people entry into doing things I never thought they could do. So I do think that technology, artificial intelligence Containers, low code, no code blockchain, those are going to enable us to even do greater mission-based solutions. >> Low code, no code reduces the friction to create more value, again, back to the value proposition. Adding value is the key to success, your partners are doing it. And of course, being part of something great, like the Global Public Sector Partner Awards list is a good one. And that's what we're talking about here. Sandy, great to see you. Thank you for coming on and sharing your insights and an update and talking more about the 2021, Global Public Sector partner Awards. Thanks for coming on. >> Thank you, John, always a pleasure. >> Okay, the Global Leaders here presented on theCUBE, again, award winners doing great work in mission, modernization, again, adding value. That's what it's all about. That's the new competitive advantage. This is theCUBE. I'm John Furrier, your host, thanks for watching. (upbeat music)

>>from around the globe. It's the Cube covering space and cybersecurity. Symposium 2020 hosted by Cal Poly >>Oven. Welcome back to the Space and Cyber Security Symposium. 2020 I'm John for your host with the Cuban silicon angle, along with Cal Poly, representing a great session here on industry success in developing space and cybersecurity. Resource is Got a great lineup. Brigadier General Steve Hotel, whose are also known as Bucky, is Call Sign director of Space Portfolio Defense Innovation Unit. Preston Miller, chief information security officer at JPL, NASA and Major General retired Clint Crozier, director of aerospace and satellite solutions at Amazon Web services, also known as a W s. Gentlemen, thank you for for joining me today. So the purpose of this session is to spend the next hour talking about the future of workforce talent. Um, skills needed and we're gonna dig into it. And Spaces is an exciting intersection of so many awesome disciplines. It's not just get a degree, go into a track ladder up and get promoted. Do those things. It's much different now. Love to get your perspectives, each of you will have an opening statement and we will start with the Brigadier General Steve Hotel. Right? >>Thank you very much. The Defense Innovation Unit was created in 2015 by then Secretary of Defense Ash Carter. To accomplish three things. One is to accelerate the adoption of commercial technology into the Department of Defense so that we can transform and keep our most relevant capabilities relevant. And also to build what we call now called the national Security Innovation Base, which is inclusive all the traditional defense companies, plus the commercial companies that may not necessarily work with focus exclusively on defense but could contribute to our national security and interesting ways. Um, this is such an exciting time Azul here from our other speakers about space on and I can't, uh I'm really excited to be here today to be able to share a little bit of our insight on the subject. >>Thank you very much. Precedent. Miller, Chief information security officer, Jet Propulsion Lab, NASA, Your opening statement. >>Hey, thank you for having me. I would like to start off by providing just a little bit of context of what brings us. Brings us together to talk about this exciting topic for space workforce. Had we've seen In recent years there's been there's been a trend towards expanding our space exploration and the space systems that offer the great things that we see in today's world like GPS. Um, but a lot of that has come with some Asian infrastructure and technology, and what we're seeing as we go towards our next generation expects of inspiration is that we now want to ensure that were secured on all levels. And there's an acknowledgement that our space systems are just a susceptible to cyber attacks as our terrestrial assistance. We've seen a recent space, uh, policy Directive five come out from our administration, that that details exactly how we should be looking at the cyber principle for our space systems, and we want to prevent. We want to prevent a few things as a result of that of these principles. Spoofing and jamming of our space systems are not authorized commands being sent to those space systems, lots of positive control of our space vehicles on lots of mission data. We also acknowledge that there's a couple of frameworks we wanna adopt across the board of our space systems levers and things like our nice miss cybersecurity frameworks. eso what has been a challenge in the past adopted somebody Cyber principles in space systems, where there simply has been a skill gap in a knowledge gap. We hire our space engineers to do a few things. Very well designed space systems, the ploy space systems and engineer space systems, often cybersecurity is seen as a after thought and certainly hasn't been a line item and in any budget for our spaces in racing. Uh, in the past in recent years, the dynamic started to change. We're now now integrating cyber principles at the onset of development of these life cycle of space. Systems were also taking a hard look of how we train the next generation of engineers to be both adequate. Space engineers, space system engineers and a cyber engineers, as a result to Mrs success on DWI, also are taking a hard look at What do we mean when we talk about holistic risk management for our space assistance, Traditionally risk management and missing insurance for space systems? I've really revolved around quality control, but now, in recent years we've started to adopt principles that takes cyber risk into account, So this is a really exciting topic for me. It's something that I'm fortunate to work with and live with every day. I'm really excited to get into this discussion with my other panel members. Thank you. >>You Preston. Great insight there. Looking forward. Thio chatting further. Um, Clint Closure with a W. S now heading up. A director of aerospace and satellite Solutions, formerly Major General, Your opening statement. >>Thanks, John. I really appreciate that introduction and really appreciate the opportunity to be here in the Space and Cybersecurity Symposium. And thanks to Cal Poly for putting it together, you know, I can't help, but as I think to Cal Poly there on the central California coast, San Luis Obispo, California I can't help but to think back in this park quickly. I spent two years of my life as a launch squadron commander at Vandenberg Air Force Base, about an hour south of Cal Poly launching rockets, putting satellites in orbit for the national intelligence community and so some really fond memories of the Central California coast. I couldn't agree more with the theme of our symposium this week. The space and cyber security we've all come to know over the last decade. How critical spaces to the world, whether it's for national security intelligence, whether it's whether communications, maritime, agriculture, development or a whole host of other things, economic and financial transactions. But I would make the case that I think most of your listeners would agree we won't have space without cybersecurity. In other words, if we can't guaranteed cybersecurity, all those benefits that we get from space may not be there. Preston in a moment ago that all the threats that have come across in the terrestrial world, whether it be hacking or malware or ransomware or are simple network attacks, we're seeing all those migrate to space to. And so it's a really important issue that we have to pay attention to. I also want to applaud Cow Pauling. They've got some really important initiatives. The conference here, in our particular panel, is about developing the next generation of space and cyber workers, and and Cal Poly has two important programs. One is the digital transformation hub, and the other is space data solutions, both of which, I'm happy to say, are in partnership with a W. S. But these were important programs where Cal Poly looks to try to develop the next generation of space and cyber leaders. And I would encourage you if you're interested in that toe. Look up the program because that could be very valuable is well, I'm relatively new to the AWS team and I'm really happy Thio team, as John you said recently retired from the U. S. Air Force and standing up the U. S. Space force. But the reason that I mentioned that as the director of the aerospace and satellite team is again it's in perfect harmony with the theme today. You know, we've recognized that space is critically important and that cyber security is critically important and that's been a W s vision as well. In fact, a W s understands how important the space domain is and coupled with the fact that AWS is well known that at a W s security is job zero and stolen a couple of those to fax A. W. S was looking to put together a team the aerospace and satellite team that focus solely and exclusively every single day on technical innovation in space and more security for the space domain through the cloud and our offerings there. So we're really excited to reimagine agree, envision what space networks and architectures could look like when they're born on the cloud. So that's important. You know, talk about workforce here in just a moment, but but I'll give you just a quick sneak. We at AWS have also recognized the gap in the projected workforce, as Preston mentioned, Um, depending on the projection that you look at, you know, most projections tell us that the demand for highly trained cyber cyber security cloud practitioners in the future outweighs what we think is going to be the supply. And so a ws has leaned into that in a number of ways that we're gonna talk about the next segment. I know. But with our workforce transformation, where we've tried to train free of charge not just a W s workers but more importantly, our customers workers. It s a W s we obsessed over the customer. And so we've provided free training toe over 7000 people this year alone toe bring their cloud security and cyber security skills up to where they will be able to fully leverage into the new workforce. So we're really happy about that too? I'm glad Preston raised SPD five space policy Directive five. I think it's gonna have a fundamental impact on the space and cyber industry. Uh, now full disclosure with that said, You know, I'm kind of a big fan of space policy directives, ESPN, Or was the space policy directive that directed to stand up of the U. S. Space Force and I spent the last 18 months of my life as the lead planner and architect for standing up the U. S. Space force. But with that said, I think when we look back a decade from now, we're going to see that s p d five will have as much of an impact in a positive way as I think SPD for on the stand up of the space Force have already done so. So I'll leave it there, but really look forward to the dialogue and discussion. >>Thank you, gentlemen. Clint, I just wanna say thank you for all your hard work and the team and the people who were involved in standing up Space force. Um, it is totally new. It's a game changer. It's modern, is needed. And there's benefits on potential challenges and opportunities that are gonna be there, so thank you very much for doing that. I personally am excited. I know a lot of people are excited for what the space force is today and what it could become. Thank you very much. >>Yeah, Thanks. >>Okay, So >>with >>that, let me give just jump in because, you know, as you're talking about space force and cybersecurity and you spend your time at Vanderburgh launching stuff into space, that's very technical. Is operation okay? I mean, it's complex in and of itself, but if you think about like, what's going on beyond in space is a lot of commercial aspect. So I'm thinking, you know, launching stuff into space on one side of my brain and the other side of brain, I'm thinking like air travel. You know, all the logistics and the rules of the road and air traffic control and all the communications and all the technology and policy and, you >>know, landing. >>So, Major General Clint, what's your take on this? Because this is not easy. It's not just one thing that speaks to the diversity of workforce needs. What's your reaction to that? >>Yeah. I mean, your observation is right on. We're seeing a real boom in the space and aerospace industry. For all the good reasons we talked about, we're recognizing all the value space from again economic prosperity to exploration to being ableto, you know, improve agriculture and in weather and all those sorts of things that we understand from space. So what I'm really excited about is we're seeing this this blossom of space companies that we sort of referred to his new space. You know, it used to be that really only large governments like the United States and a handful of others could operate in the space domain today and largely infused because of the technological innovation that have come with Cyber and Cyrus Space and even the cloud we're seeing more and more companies, capabilities, countries, all that have the ability, you know. Even a well funded university today can put a cube sat in orbit, and Cal Poly is working on some of those too, by the way, and so it's really expanded the number of people that benefits the activity in space and again, that's why it's so critically important because we become more and more reliant and we will become more and more reliant on those capabilities that we have to protect him. It's fundamental that we do. So, >>Bucky, I want you to weigh in on this because actually, you you've flown. Uh, I got a call sign which I love interviewing people. Anyone who's a call sign is cool in my book. So, Bucky, I want you to react to that because that's outside of the technology, you know, flying in space. There's >>no >>rule. I mean, is there like a rules? I mean, what's the rules of the road? I mean, state of the right. I mean, what I mean, what what's going? What's gonna have toe happen? Okay, just logistically. >>Well, this is very important because, uh and I've I've had access thio information space derived information for most of my flying career. But the amount of information that we need operate effectively in the 21st century is much greater than Thanet has been in the past. Let me describe the environment s so you can appreciate a little bit more what our challenges are. Where, from a space perspective, we're going to see a new exponential increase in the number of systems that could be satellites. Uh, users and applications, right? And so eso we're going we're growing rapidly into an environment where it's no longer practical to just simply evolved or operate on a perimeter security model. We and with this and as I was brought up previously, we're gonna try to bring in MAWR commercial capabilities. There is a tremendous benefit with increasing the diversity of sources of information. We use it right now. The military relies very heavily on commercial SAT com. We have our military capabilities, but the commercial capabilities give us capacity that we need and we can. We can vary that over time. The same will be true for remote sensing for other broadband communications capabilities on doing other interesting effects. Also, in the modern era, we doom or operations with our friends and allies, our regional partners all around the world, in order to really improve our interoperability and have rapid exchange of information, commercial information, sources and capabilities provides the best means of doing that. So that so that the imperative is very important and what all this describes if you want to put one word on it. ISS, we're involving into ah hybrid space architectures where it's gonna be imperative that we protect the integrity of information and the cyber security of the network for the things most important to us from a national security standpoint. But we have to have the rules that that allows us to freely exchange information rapidly and in a way that that we can guarantee that the right users are getting the right information at the right. >>We're gonna come back to that on the skill set and opportunities for people driving. That's just looking. There's so much opportunity. Preston, I want you to react to this. I interviewed General Keith Alexander last year. He formerly ran Cyber Command. Um, now he's building Cyber Security Technologies, and his whole thesis is you have to share. So the question is, how do you share and lock stuff down at the same time when you have ah, multi sided marketplace in space? You know, suppliers, users, systems. This is a huge security challenge. What's your reaction to this? Because we're intersecting all these things space and cybersecurity. It's just not easy. What's your reaction? >>Absolutely, Absolutely. And what I would say in response to that first would be that security really needs to be baked into the onset of how we develop and implement and deploy our space systems. Um, there's there's always going to be the need to collect and share data across multiple entities, particularly when we're changing scientific data with our mission partners. Eso with that necessitates that we have a security view from the onset, right? We have a system spaces, and they're designed to share information across the world. How do we make sure that those, uh, those other those communication channels so secure, free from interception free from disruption? So they're really done? That necessitates of our space leaders in our cyber leaders to be joining the hip about how to secure our space systems, and the communications there in Clinton brought up a really good point of. And then I'm gonna elaborate on a little bit, just toe invite a little bit more context and talk about some the complexities and challenges we face with this advent of new space and and all of our great commercial partners coming into therefore way, that's going to present a very significant supply chain risk management problems that we have to get our hands around as well. But we have these manufacturers developing these highly specialized components for the space instruments, Um, that as it stands right now, it's very little oversight And how those things air produced, manufactured, put into the space systems communication channels that they use ports protocols that they use to communicate. And that's gonna be a significant challenge for us to get get our hands around. So again, cybersecurity being brought in. And the very onset of these development thes thes decisions in these life cycles was certainly put us in a best better position to secure that data in our in our space missions. >>Yeah, E just pick up on that. You don't mind? Preston made such a really good point there. But you have to bake security in up front, and you know there's a challenge and there's an opportunity, you know, with a lot of our systems today. It was built in a pre cyber security environment, especially our government systems that were built, you know, in many cases 10 years ago, 15 years ago are still on orbit today, and we're thankful that they are. But as we look at this new environment and we understand the threats, if we bake cybersecurity in upfront weaken balance that open application versus the risk a long as we do it up front. And you know, that's one of the reasons that our company developed what we call govcloud, which is a secure cloud, that we use thio to manage data that our customers who want to do work with the federal government or other governments or the national security apparatus. They can operate in that space with the built in and baked in cybersecurity protocols. We have a secret region that both can handle secret and top secret information for the same reasons. But when you bake security into the upfront applications, that really allows you to balance that risk between making it available and accessible in sort of an open architecture way. But being sure that it's protected through things like ITAR certifications and fed ramp, uh, another ice T certifications that we have in place. So that's just a really important point. >>Let's stay high level for a man. You mentioned a little bit of those those govcloud, which made me think about you know, the tactical edge in the military analogy, but also with space similar theater. It's just another theater and you want to stand stuff up. Whether it's communications and have facilities, you gotta do it rapidly, and you gotta do it in a very agile, secure, I high availability secure way. So it's not the old waterfall planning. You gotta be fast is different. Cloud does things different? How do you talk to the young people out there, whether it's apparent with with kids in elementary and middle school to high school, college grad level or someone in the workforce? Because there are no previous jobs, that kind of map to the needs out there because you're talking about new skills, you could be an archaeologist and be the best cyber security guru on the planet. You don't have to have that. There's no degree for what, what we're talking about here. This >>is >>the big confusion around education. I mean, you gotta you like math and you could code you can Anything who wants to comment on that? Because I think this >>is the core issue. I'll say there are more and more programs growing around that educational need, and I could talk about a few things we're doing to, but I just wanna make an observation about what you just said about the need. And how do you get kids involved and interested? Interestingly, I think it's already happening, right. The good news. We're already developing that affinity. My four year old granddaughter can walk over, pick up my iPad, turn it on. Somehow she knows my account information, gets into my account, pulls up in application, starts playing a game. All before I really even realized she had my iPad. I mean, when when kids grow up on the cloud and in technology, it creates that natural proficiency. I think what we have to do is take that natural interest and give them the skill set the tools and capabilities that go with it so that we're managing, you know, the the interest with the technical skills. >>And also, like a fast I mean, just the the hackers are getting educated. Justus fast. Steve. I mean e mean Bucky. What do you do here? You CIt's the classic. Just keep chasing skills. I mean, there are new skills. What are some of those skills? >>Why would I amplify eloquent? Just said, First of all, the, uh, you know, cyber is one of those technology areas where commercial side not not the government is really kind of leading away and does a significant amount of research and development. Ah, billions of dollars are spent every year Thio to evolve new capabilities. And a lot of those companies are, you know, operated and and in some cases, led by folks in their early twenties. So the S O. This is definitely an era and a generation that is really poised in position. Well, uh, Thio take on this challenge. There's some unique aspects to space. Once we deploy a system, uh, it will be able to give me hard to service it, and we're developing capabilities now so that we could go up and and do system upgrades. But that's not a normal thing in space that just because the the technical means isn't there yet. So having software to find capabilities, I's gonna be really paramount being able to dio unique things. The cloud is huge. The cloud is centric to this or architectural, and it's kind of funny because d o d we joke because we just discovered the cloud, you know, a couple years ago. But the club has been around for a while and, uh, and it's going to give us scalability on and the growth potential for doing amazing things with a big Data Analytics. But as Preston said, it's all for not if if we can't trust the data that we receive. And so one of the concepts for future architectures is to evolve into a zero trust model where we trust nothing. We verify and authenticate everyone. And, uh, and that's that's probably a good, uh, point of departure as we look forward into our cybersecurity for space systems into the future. >>Block everyone. Preston. Your reaction to all this gaps, skills, What's needed. I mean it Z everyone's trying to squint through this >>absolutely. And I wanna want to shift gears a little bit and talk about the space agencies and organizations that are responsible for deploying these spaces into submission. So what is gonna take in this new era on, and what do we need from the workforce to be responsive to the challenges that we're seeing? First thing that comes to mind is creating a culture of security throughout aerospace right and ensuring that Azzawi mentioned before security isn't an afterthought. It's sort of baked into our models that we deploy and our rhetoric as well, right? And because again we hire our spaces in years to do it very highly. Specialized thing for a highly specialized, uh, it's topic. Our effort, if we start to incorporate rhetorically the importance of cybersecurity two missing success and missing assurance that's going to lend itself toe having more, more prepared on more capable system engineers that will be able to respond to the threats accordingly. Traditionally, what we see in organizational models it's that there's a cyber security team that's responsible for the for the whole kit kaboodle across the entire infrastructure, from enterprise systems to specialize, specialize, space systems and then a small pocket of spaces, years that that that are really there to perform their tasks on space systems. We really need to bridge that gap. We need to think about cybersecurity holistically, the skills that are necessary for your enterprise. I t security teams need to be the same skills that we need to look for for our system engineers on the flight side. So organizationally we need we need to address that issue and approach it, um todo responsive to the challenges we see our our space systems, >>new space, new culture, new skills. One of the things I want to bring up is looking for success formulas. You know, one of the things we've been seeing in the past 10 years of doing the Cube, which is, you know, we've been called the ESPN of Tech is that there's been kind of like a game ification. I want to. I don't wanna say sports because sports is different, but you're seeing robotics clubs pop up in some schools. It's like a varsity sport you're seeing, you know, twitch and you've got gamers out there, so you're seeing fun built into it. I think Cal Poly's got some challenges going on there, and then scholarships air behind it. So it's almost as if, you know, rather than going to a private sports training to get that scholarship, that never happens. There's so many more scholarship opportunities for are not scholarship, but just job opportunities and even scholarships we've covered as part of this conference. Uh, it's a whole new world of culture. It's much different than when I grew up, which was you know, you got math, science and English. You did >>it >>and you went into your track. Anyone want to comment on this new culture? Because I do believe that there is some new patterns emerging and some best practices anyone share any? >>Yeah, I do, because as you talked about robotics clubs and that sort of things, but those were great and I'm glad those air happening. And that's generating the interest, right? The whole gaming culture generating interest Robotic generates a lot of interest. Space right has captured the American in the world attention as well, with some recent NASA activities and all for the right reasons. But it's again, it's about taking that interested in providing the right skills along the way. So I'll tell you a couple of things. We're doing it a w s that we found success with. The first one is a program called A W s Academy. And this is where we have developed a cloud, uh, program a cloud certification. This is ah, cloud curriculum, if you will, and it's free and it's ready to teach. Our experts have developed this and we're ready to report it to a two year and four year colleges that they can use is part of the curriculum free of charge. And so we're seeing some real value there. And in fact, the governor's in Utah and Arizona recently adopted this program for their two year schools statewide again, where it's already to teach curriculum built by some of the best experts in the industry s so that we can try to get that skills to the people that are interested. We have another program called A W s educate, and this is for students to. But the idea behind this is we have 12 cracks and you can get up to 50 hours of free training that lead to A W s certification, that sort of thing. And then what's really interesting about that is all of our partners around the world that have tied into this program we manage what we call it ws educate Job board. And so if you have completed this educate program now, you can go to that job board and be linked directly with companies that want people with those skills we just helped you get. And it's a perfect match in a perfect marriage there. That one other piece real quickly that we're proud of is the aws Uh restart program. And that's where people who are unemployed, underemployed or transitioning can can go online. Self paced. We have over 500 courses they can take to try to develop those initial skills and get into the industry. And that's been very popular, too, So that those air a couple of things we're really trying to lean into >>anyone else want to react. Thio that question patterns success, best practices, new culture. >>I'd like Thio. The the wonderful thing about what you just touched on is problem solving, right, And there's some very, very good methodologies that are being taught in the universities and through programs like Hacking for Defense, which is sponsored by the National Security Innovation Network, a component of the I you where I work but the But whether you're using a lien methodologies or design school principals or any other method, the thing that's wonderful right now and not just, uh, where I work at the U. The Space force is doing this is well, but we're putting the problem out there for innovators to tackle, And so, rather than be prescriptive of the solutions that we want to procure, we want we want the best minds at all levels to be able to work on the problem. Uh, look at how they can leverage other commercial solutions infrastructure partnerships, uh, Thio to come up with a solution that we can that we can rapidly employ and scale. And if it's a dual use solution or whether it's, uh, civil military or or commercial, uh, in any of the other government solutions. Uh, that's really the best win for for the nation, because that commercial capability again allows us to scale globally and share those best practices with all of our friends and allies. People who share our values >>win win to this commercial. There's a business model potential financial benefits as well. Societal impact Preston. I want to come to you, JPL, NASA. I mean, you work in one of the most awesome places and you know, to me, you know, if you said to me, Hey, John, come working JP like I'm not smart enough to go there like I mean, like, it's a pretty It's intimidating, it might seem >>share folks out there, >>they can get there. I mean, it's you can get there if you have the right skills. I mean I'm just making that up. But, I mean, it is known to be super smart And is it attainable? So share your thoughts on this new culture because you could get the skills to get there. What's your take on all this >>s a bucket. Just missing something that really resonated with me, right? It's do it your love office. So if you put on the front engineer, the first thing you're gonna try to do is pick it apart. Be innovative, be creative and ways to solve that issue. And it has been really encouraging to me to see the ground welcome support an engagement that we've seen across our system. Engineers in space. I love space partners. A tackling the problem of cyber. Now that they know the West at risk on some of these cyber security threats that that they're facing with our space systems, they definitely want to be involved. They want to take the lead. They want to figure things out. They wanna be innovative and creative in that problem solving eso jpl We're doing a few things. Thio Raise the awareness Onda create a culture of security. Andi also create cyber advocates, cybersecurity advocates across our space engineers. We host events like hacked the lad, for example, and forgive me. Take a pause to think about the worst case scenarios that could that could result from that. But it certainly invites a culture of creative problem solving. Um, this is something that that kids really enjoy that are system engineers really enjoyed being a part off. Um, it's something that's new refreshing to them. Eso we were doing things like hosting a monthly cybersecurity advocacy group. When we talk about some of the cyber landscape of our space systems and invite our engineers into the conversation, we do outweighs programs specifically designed to to capture, um, our young folks, uh, young engineers to deceive. They would be interested and show them what this type of security has to offer by ways of data Analytic, since the engineering and those have been really, really successful identifying and bringing in new talent to address the skill gaps. >>Steve, I want to ask you about the d. O. D. You mentioned some of the commercial things. How are you guys engaging the commercial to solve the space issue? Because, um, the normalization in the economy with GPS just seeing spaces impacts everybody's lives. We we know that, um, it's been talked about. And and there's many, many examples. How are you guys the D o. D. From a security standpoint and or just from an advancement innovation standpoint, engaging with commercials, commercial entities and commercial folks? >>Well, I'll throw. I'll throw a, uh, I'll throw ah, compliment to Clint because he did such an outstanding job. The space forces already oriented, uh, towards ah, commercial where it's appropriate and extending the arms. Leveraging the half works on the Space Enterprise Consortium and other tools that allow for the entrepreneurs in the space force Thio work with their counterparts in a commercial community. And you see this with the, uh, you know, leveraging space X away to, uh, small companies who are doing extraordinary things to help build space situational awareness and, uh, s So it's it's the people who make this all happen. And what we do at at the D. O. D level, uh, work at the Office of Secretary defense level is we wanna make sure that they have the right tools to be able to do that in a way that allows these commercial companies to work with in this case of a space force or with cyber command and ways that doesn't redefine that. The nature of the company we want we want We want commercial companies to have, ah, great experience working with d o d. And we want d o d toe have the similar experience working, working with a commercial community, and and we actually work interagency projects to So you're going to see, uh, General Raymond, uh, hey, just recently signed an agreement with the NASA Esa, you're gonna see interagency collaborations on space that will include commercial capabilities as well. So when we speak as one government were not. You know, we're one voice, and that's gonna be tremendous, because if you're a commercial company on you can you can develop a capability that solves problems across the entire space enterprise on the government side. How great is that, Right. That's a scaling. Your solution, gentlemen. Let >>me pick you back on that, if you don't mind. I'm really excited about that. I mentioned new space, and Bucky talked about that too. You know, I've been flying satellites for 30 years, and there was a time where you know the U. S. Government national security. We wouldn't let anybody else look at him. Touch him. Plug into, um, anything else, right. And that probably worked at the time. >>But >>the world has changed. And more >>importantly, >>um, there is commercial technology and capability available today, and there's no way the U. S government or national security that national Intel community can afford economically >>to >>fund all that investment solely anymore. We don't have the manpower to do it anymore. So we have this perfect marriage of a burgeoning industry that has capabilities and it has re sources. And it has trained manpower. And we are seeing whether it's US Space Force, whether it's the intelligence community, whether it's NASA, we're seeing that opened up to commercial providers more than I've ever seen in my career. And I can tell you the customers I work with every day in a W s. We're building an entire ecosystem now that they understand how they can plug in and participate in that, and we're just seeing growth. But more importantly, we're seeing advanced capability at cheaper cost because of that hybrid model. So that really is exciting. >>Preston. You know you mentioned earlier supply chain. I don't think I think you didn't use the word supply chain. Maybe you did. But you know about the components. Um, you start opening things up and and your what you said baking it in to the beginning, which is well known. Uh, premise. It's complicated. So take me through again, Like how this all gonna work securely because And what's needed for skill sets because, you know, you're gonna open. You got open source software, which again, that's open. We live in a free society in the United States of America, so we can't lock everything down. You got components that are gonna be built anywhere all around the world from vendors that aren't just a certified >>or maybe >>certified. Um, it's pretty crazy. So just weigh in on this key point because I think Clint has it right. And but that's gonna be solved. What's your view on this? >>Absolutely. And I think it really, really start a top, right? And if you look back, you know, across, um in this country, particularly, you take the financial industry, for example, when when that was a burgeoning industry, what had to happen to ensure that across the board. Um, you know, your your finances were protected these way. Implemented regulations from the top, right? Yeah. And same thing with our health care industry. We implemented regulations, and I believe that's the same approach we're gonna need to take with our space systems in our space >>industry >>without being too directive or prescriptive. Instance she ating a core set of principles across the board for our manufacturers of space instruments for deployment and development of space systems on for how space data and scientific data is passed back and forth. Eso really? We're gonna need to take this. Ah, holistic approach. Thio, how we address this issue with cyber security is not gonna be easy. It's gonna be very challenging, but we need to set the guard rails for exactly what goes into our space systems, how they operate and how they communicate. >>Alright, so let's tie this back to the theme, um, Steve and Clint, because this is all about workforce gaps, opportunities. Um, Steve, you mentioned software defined. You can't do break fix in space. You can't just send a technician up in the space to fix a component. You gotta be software defined. We're talking about holistic approach, about commercial talk about business model technology with software and policy. We need people to think through, like you know. What the hell are you gonna do here, right? Do you just noticed road at the side of the road to drive on? There's no rules of engagement. So what I'm seeing is certainly software Check. If you wanna have a job for the next millennial software policy who solves two problems, what does freedom looked like in space Congestion Contention and then, obviously, business model. Can you guys comment on these three areas? Do you agree? And what specific person might be studying in grad school or undergraduate or in high school saying, Hey, I'm not a techie, but they can contribute your thoughts. I'll >>start off with, uh, speak on on behalf of the government today. I would just say that as policy goes, we need to definitely make sure that we're looking towards the future. Ah, lot of our policy was established in the past under different conditions, and, uh, and if there's anything that you cannot say today is that space is the same as it was even 10 years ago. So the so It's really important that our policy evolves and recognizes that that technology is going to enable not just a new ways of doing things, but also force us to maybe change or or get rid of obsolete policies that will inhibit our ability to innovate and grow and maintain peace with with a rapid, evolving threat. The for the for the audience today, Uh, you know, you want some job assurance, cybersecurity and space it's gonna be It's gonna be an unbelievable, uh, next, uh, few decades and I couldn't think of a more exciting for people to get into because, you know, spaces Ah, harsh environment. We're gonna have a hard time just dud being able differentiate, you know, anomalies that occur just because of the environment versus something that's being hacked. And so JPL has been doing this for years on they have Cem Cem great approaches, but but this is this is gonna be important if you put humans on the moon and you're going to sustain them there. Those life support systems are gonna be using, you know, state of the art computer technology, and which means, is also vulnerable. And so eso the consequences of us not being prepared? Uh, not just from our national security standpoint, but from our space exploration and our commercial, uh, economic growth in space over the long term all gonna be hinged on this cyber security environment. >>Clint, your thoughts on this too ill to get. >>Yeah. So I certainly agree with Bucky. But you said something a moment ago that Bucky was talking about as well. But that's the idea that you know in space, you can't just reach out and touch the satellite and do maintenance on the satellite the way you can't a car or a tank or a plane or a ship or something like that. And that is true. However, right, comma, I want to point out. You know, the satellite servicing industry is starting to develop where they're looking at robotic techniques in Cape abilities to go up in services satellite on orbit. And that's very promising off course. You got to think through the security policy that goes with that, of course. But the other thing that's really exciting is with artificial intelligence and machine learning and edge computing and database analytics and all those things that right on the cloud. You may not even need to send a robotic vehicle to a satellite, right? If you can upload and download software defined, fill in the blank right, maybe even fundamentally changing the mission package or the persona, if you will, of the satellite or the spacecraft. And that's really exciting to, ah, lot >>of >>security policy that you've gotta work through. But again, the cloud just opens up so many opportunities to continue to push the boundaries. You know, on the AWS team, the aerospace and satellite team, which is, you know, the new team that I'm leading. Now our motto is to the stars through the cloud. And there are just so many exciting opportunities right for for all those capabilities that I just mentioned to the stars through the cloud >>President, your thoughts on this? >>Yes, eso won >>a >>little bit of time talking about some of the business model implications and some of the challenges that exists there. Um, in my experience, we're still working through a bit of a language barrier of how we define risk management for our space systems. Traditionally traditionally risk management models is it is very clear what poses a risk to a flight mission. Our space mission, our space system. Um, and we're still finding ways to communicate cyber risk in the same terms that are system engineers are space engineers have traditionally understood. Um, this is a bit of a qualitative versus quantitative, a language barrier. But however adopting a risk management model that includes cybersecurity, a za way to express wish risk to miss the success, I think I think it would be a very good thing is something that that we have been focused on the J. P o as we Aziz, we look at the 34 years beyond. How do >>we >>risk that gap and not only skills but communication of cyber risk and the way that our space engineers and our project engineers and a space system managers understand >>Clinton, like Thio talk about space Force because this is the most popular new thing. It's only a couple of nine months in roughly not even a year, uh, already changing involving based on some of the reporting we've done even here at this symposium and on the Internet. Um, you know, when I was growing up, you know, I wasn't there when JFK said, you know, we're gonna get to the moon. I was born in the sixties, so, you know, when I was graduating my degree, you know, Draper Labs, Lincoln Lab, JPL, their pipeline and people wasn't like a surge of job openings. Um, so this kind of this new space new space race, you know, Kennedy also said that Torch has been passed to a new generation of Americans. So in a way that's happening right now with space force. A new generation is here is a digital generation. It's multi disciplinary generation. Could you take a minute and share, uh, for for our audience? And here at this symposium, um, the mission of Space Force and where you see it going because this truly is different. And I think anyone who's young e I mean, you know, if this was happening when I was in college would be like dropping everything. I'm in there, I think, cause there's so many areas thio jump into, um, it's >>intellectually challenging. >>It's intoxicating in some level. So can you share your thoughts? >>Yeah. Happy to do that. Of course. I I need to remind everybody that as a week ago I'm formally retired. So I'm not an official spokesman for US forces. But with that, you know, it said I did spend the last 18 months planning for it, designing and standing it up. And I'll tell you what's really exciting is you know, the commander of, uh, US Base Force General J. Raymond, who's the right leader at the right time. No question in my >>mind. But >>he said, I want to stand up the Space Force as the first fully digital service in the United States. Right? So he is trying >>to bake >>cloud baked cybersecurity, baked digital transformational processes and everything we did. And that was a guidance he gave us every day, every day. When we rolled in. He said, Remember, guys, I don't wanna be the same. I don't wanna be stale. I want new thinking, new capabilities and I want it all to be digital on. That's one of the reasons When we brought the first wave of people into the space force, we brought in space operations, right. People like me that flew satellites and launch rockets, we brought in cyber space experts, and we brought in intelligence experts. Those were the first three waves of people because of that, you know, perfect synergy between space and cyber and intel all wrapped in >>it. >>And so that was really, really smart. The other thing I'll say just about, you know, Kennedy's work. We're going to get to the moon. So here we are. Now we're going back to the Moon Project Artemus that NASA is working next man first woman on the moon by 2024 is the plan and >>then >>with designs to put a permanent presence on the moon and then lean off to march. So there was a lot to get excited about. I will tell you, as we were taking applications and looking at rounding out filling out the village in the U. S. Space Force, we were overwhelmed with the number of people that wanted, and that was a really, really good things. So they're off to a good start, and they're just gonna accomplishment major things. I know for sure. >>Preston, your thoughts on this new generation people out there were like I could get into this. This is a path. What's your what's your opinion on this? And what's your >>E could, uh, you so bold as to say >>that >>I feel like I'm a part of that new generation eso I grew up very much into space. Uh, looking at, um, listen to my, uh, folks I looked up to like Carl Sagan. Like like Neil Tyson. DeGrasse on did really feeling affinity for what What this country has done is for is a space program are focused on space exploration on bond. Through that, I got into our security, as it means from the military. And I just because I feel so fortunate that I could merge both of those worlds because of because of the generational, um, tailoring that we do thio promote space exploration and also the advent of cybersecurity expertise that is needed in this country. I feel like that. We are We are seeing a conversions of this too. I see a lot of young people really getting into space exploration. I see a lot of young people as well. Um uh, gravitating toward cybersecurity as a as a course of study. And to see those two worlds colliding and converse is something that's very near and dear to me. And again, I I feel like I'm a byproduct of that conversion, which is which, Really, Bothwell for space security in the future, >>we'll your great leader and inspiration. Certainly. Senior person as well. Congratulations, Steve. You know, young people motivational. I mean, get going. Get off the sidelines. Jump in Water is fine, Right? Come on in. What's your view on motivating the young workforce out there and anyone thinking about applying their skills on bringing something to the table? >>Well, look at the options today. You have civil space President represents you have military space. Uh, you have commercial space on and even, you know, in academia, the research, the potential as a as an aspiring cyber professional. All of you should be thinking about when we when we When? When we first invented the orbit, which eventually became the Internet, Uh, on Lee, we were, uh if all we had the insight to think Well, geez, you know whether the security implications 2030 years from now of this thing scaling on growing and I think was really good about today's era. Especially as Clint said, because we were building this space infrastructure with a cyber professionals at ground zero on dso the So the opportunity there is to look out into the future and say we're not just trying to secure independent her systems today and assure the free for all of of information for commerce. You know, the GPS signal, Uh, is Justus much in need of protection as anything else tied to our economy, But the would have fantastic mission. And you could do that. Uh, here on the ground. You could do it, uh, at a great companies like Amazon Web services. But you can also one of these states. Perhaps we go and be part of that contingency that goes and does the, uh, the se's oh job that that president has on the moon or on Mars and, uh, space will space will get boring within a generation or two because they'll just be seen as one continuum of everything we have here on Earth. And, uh, and that would be after our time. But in the meantime, is a very exciting place to be. And I know if I was in in my twenties, I wanna be, uh, jumping in with both feet into it. >>Yeah, great stuff. I mean, I think space is gonna be around for a long long time. It's super exciting and cybersecurity making it secure. And there's so many areas defeating on. Gentlemen, thank you very much for your awesome insight. Great panel. Um, great inspiration. Every one of you guys. Thank you very much for for sharing for the space and cybersecurity symposium. Appreciate it. Thank you very much. >>Thanks, John. Thank you. Thank you. Okay, >>I'm >>John for your host for the Space and Cybersecurity Symposium. Thanks for watching.

>>LA from Las Vegas. It's the cube hovering AWS reinvent 2019 brought to you by Amazon web services and they don't along with its ecosystem partners. >>Hey, welcome back to the cubes coverage of AWS 19 re-invent Los Vegas. Where else would it be? Why? Because there are about 65,000 people here with Stu Miniman and myself, Lisa Martin and we're pleased to welcome the guests from SAP, Germany, joining us as Glen Gonzalez, the chief technology officer in Germany. Glenn, welcome to the cube. Thank you. Nice place to be. Isn't it nice with XO? So this is day three of all the action. There is not a lull in the attendance of the expo halls. So much going on. So much news, but give us a little bit of an insight. SAP is a customer of AWS. AWS is a customer of SAP. Talk to us about all that you guys do together. >>Yeah, that's, that's interesting about our partnership cause it has so many dimensions and the firsthand, actually SAP is a big customer of AWS. We have huge workloads running on AWS or even our software as a service. Applications like conquer. Maybe the coolest travel a software you can have. For me as a traveler, I use it every day. And on the other hand it's like AWS is a big customer of SAP using conqueror themselves. And you know, I don't know, maybe a lot of people around us, they will know what I'm talking about. And then adding to this we also competitors, which is great because competition drives innovation. Everybody knows this. So, um, and that brings me actually to maybe the last part is like innovation is that maybe the center of our partnership is that we together can do so much more than each of us could do. >>And if we bring these two parts together, then then it's real value for the customers. And that's maybe the most exciting part about this. Clint, it's interesting. SAP Sapphire was actually the second show we ever did as the cube way back in 2010 before AWS reinvent existed. But even back then we started talking about transformation. You know, I think of SAP and SAP is the global ERP company. You started talking about all the different pieces. How should we be thinking about SAP in today's modern transformed cloud environment? Well that's, that's, that's a topic I have every week cause a lot of people perceive SAP as the ERP company and it's, it's so much more due to the changes that are happening around the world now. We stand for our business processes end to end, safe and secure. And business can run only if you have a software that can do this. But these processes are changing, you know, they're expanding and they are technically changing. For example, IOT brings actually that not a human being starts the process. It's a, it's a, it's a sensor but it's still an end to end process or technologies like blockchain and machine learning are changing the process itself. So some people think machine learning is only fancy of its autonomous driving, but put it into a process and it gets autonomous and that's a real value for customers. You can even calculate a business. So it's so much more than ERP today. >>We're at a Sapphire last year, so summer of 2018. One of the things that was interesting was a lot of messaging around ERP. You can talk to, of course here we are at AWS, lots of people know. Alexa, talk to us about some of the innovations and the emerging technologies that SAP is bringing into your flagship products and your other technologies that are really helping to transform way beyond ERP. >>Yeah, that's, that's, that's interesting cause we're doing a lot of this innovation together with AWS. Um, many of our biggest strategic customers are already running their workloads on AWS and, and so many more. I evaluating to do this. It's really exciting times. And as I mentioned earlier, new technologies kick in. So our, um, business technology platform based on SAP cloud platform is that by the customer's need, um, this connection from these new technologies into the businesses and we are developing so many softwares together now, um, like data intelligence or data warehouse cloud, um, and even the SAP custodian as we are now brought out last, uh, two months ago on our ticket. Yeah. So Glenn, uh, you know, SAP has always had a great few point into the productivity of the worker. Um, and there's so many technologies you brought up the autonomous bees. So it brought to mind one of the hardest areas in tech beyond just cloud is RPA, robotic process automation. >>Uh, you know, help us bring inside, you know, SAP is positioning there. Uh, and you know, even broader about just how workforce can be more efficient, not just get cool new tools, guide some, maybe one of the main topics of the ITD ciders around the world is how can I make things more simple? How can I reduce the complexity of my it? And it always starts at the user. Uh, it should at least not always, but it should. And if you can make the work of a user a lot, a lot more simple. And that's what these technologies bring in. Uh, automize or, or posh, partially automized processes. Um, the, the, the user of the software can do different things or you can only confront them with the difficult stuff on. The rest can be done kind by the system. And that's why these things are really important and we may main topic and you can put this new technology in with not such a big effort as others. Maybe >>the end user more productive is critical, right? Cause we're all end users at the end of the day and sometimes it's very challenging to get worked on if you have so many processes, there's so many different applications that you have to work with but to get the end user that productive to really streamline the enterprise software space. A lot of things we're >>hearing about, and Andy Jassy talked about this in his keynote Tuesdays organizations to truly transform a business all the way down to that end user level, you have to start at that senior executive level as the CTO of SAP in Germany, are you starting to see conversations shift up from that more end user space to that C-suite? Is is enterprise transformation really at that level and in your experience? Definitely. Definitely. It's a big topic but you have to see this. There are two to two versions of this. The one is to talk about it. And the other one is the execution on it. So we see a lot of companies are talking about unstop the execution. And it's a real transformational part and it's really hard for many companies because the change is drastic. And what we really see, it only works top down. So if the C level is not in it basically will not happen. And that's, that's something we've really learned within the last years. >>Yeah. Glenn, I always want to get to talk to a CTO. The changing role of technology in business today. Uh, you know, you used to be able to say there are certain industries, well, they might use of technology, but they're not technology companies. Now, you know, the, the, the meme is everyone is a software company and everyone's becoming technology. So you're gonna bring us inside your viewpoint as to, as a CTO about how, you know, how important, you know, this moment in time is, uh, in the technology industry. Huh. >>I think it's, it's, it's master key for, for many companies and even the role of the CTO changes from, for example, my role, I'm really customer centric. I spent many spend time with many customers a week. So I'm not in the machine room fixing things. I'm listening to customers because if you don't understand what they actually have for expectations, you will never fit. They're actually the expectation. So even even putting one on top, some of our customers need help to understand the expectations of their customers and that's the part of this digital transformation and these new businesses coming off. And so it's a lot more exciting than maybe a few years ago where we only talked about tech. I spent most of the time about how to use it and then afterwards how the tech has to be implemented to make this possible. What are your conversations with respect to people on that cultural change? >>As soon as point is, so many companies today have to be absolutely fueled by technology to be competitive because there are startups, right? You know, behind a lot of legacy businesses ready to cannibalize the business. But that cultural piece, it's really difficult. Talk to me about some of the conversations that you have with customers to help them maybe reset expectations but also get them understanding that that cultural transformation is critical to the digital transformation. That's maybe the unfair part. We come in and want to talk about technology and use it and then they, they start about change and not talking about change, their mindset change. It's the critical thing you can, you can have the best ideas. You can have the best technology behind this if you'll own organization but not go with this. You will not stop or you will not start. Sorry. So that's why I just earlier said, if it doesn't work top down, it will never work. >>If if the designer or let's say at the boss, if he's not in, if he doesn't understand the necessity to change this, it will not happen. And the changes is quite heavily. It's not agile. It's a lot more, it's about really thinking a different way or even understanding what the internet is doing to everybody. Some don't even understand that and it's, it's sometimes it's really surreal. You know, you're setting down, someone's telling you, Oh you know, my daughter uses a smartphone all day. I under don't understand her. And I said no. Then start understanding it cause that's how the world is turning out the moment. Right. And there are five different generations that are in workforce today. So businesses, SAP, your partners, your competitors, all have to cater to your point to a really broad level of technology understanding. Yeah, that's can be a big barrier. >>It is a barrier. But don't make the mistake to only get in the millennials and throw the old ones out because that's the biggest mistake you can do. Cause it's, it's about the mixture. It's about diversity in the team. I mean it's even if you can even ask scientists. Yeah. A lot of stuff you can read about this, but if you want to really make it happen, you have to live it. And this is where SAP, we had talked about it upfront that we have actually five generations within one company. And it's so important because the business process had the beginning. There's a reason why we did it this way. And if the new people don't understand this, they may make big mistakes. So that's the magic, bringing them together and making new kinds of teams. >>Yeah. Well Glen, I, I loved a couple minutes to go. You're talking about the requirements that top down leadership to be able to help and that really echoes what Andy Jassy talked about on the main stage. I'm wondering if you could give us a little bit of the global viewpoint, especially being from Europe here because you know very much we talk about that move from the bottoms up to the top down and it coming from both ways here. Is it very similar across the globe? Is there maturity or changes in some of the workforce that might be a little bit different in some geos versus others that you're working with? >>Without big differences, especially in Germany, which is a very mature market. Um, there's a lot of, actually there is a lot more talking about data security and privacy in Europe than we see in other regions of the world. For example, that doesn't matter. That doesn't say that. It doesn't matter that, but it's different talk. So, or even cloud. Uh, for some people it's cloud is like. I don't know. I can't really grab it. So an interesting is a different understanding of cloud of people. So it's, it's, it's regionally totally different how to go in and it's also a difference if you're talking to a big company, which is globally on the, on the road or others that are starting to get global for them, it's also change. Yeah. In other markets it's not a problem to do it that way, but in your own markets, a lot of, you know, say as like, Oh, let's wait. >>We have to discuss this first and that's maybe the wrong the wrong version. Yeah. As we look at how cloud in and of itself as an operating model, but also the technologies that define it, how they've evolved and changed. One of the things too that Andy Jassy talked about with our own John furrier is that, you know, a lot of the businesses that are going to be successful tomorrow are either going to be born in the cloud companies or they don't even exist yet. What are some of the things that you're seeing in the existing enterprise, not just in Germany, but globally? Are you seeing any industries in particular that you think are really right to become reborn in the cloud? For example, web far, especially in Germany where we have a lot of companies building machines, hardware, it's, it's more difficult to get this vision of being a digital company. >>You mentioned it earlier. Companies are becoming a software company, although they're building machines and the machine is only there to enable the service. This is a big change for them. It's of course a lot more complicated to to understand how these new technologies can help them on for them. They are actually in the beginning of understanding, but for others that come from a service side, for them, it's a lot easier for them to understand what these technologies can bring them and agility and flexibility and scalability. It opens totally new doors, but there's still a lot of education you have to do for them to understand that it's really a really the right door to go through and that's part of my job extending these things. Yeah. Glenn would love you. You've been, I'm sure talking to a lot of customers this week. Give us your final takeaways from AWS. >>Re invent 2019 wow. I'm a little bit overwhelmed by the input you can get here. I really tried to go to all sessions. I failed. Maybe next time there's only 2,500 of them figured out. Cloning highly shy manipulations is one of my CTO. Let's maybe I work on it for next time. We'll talk after this maybe next year so I need to be invited again and we can talk about that now. It's, it's a huge input we have here and it's a different stage. If I talk to customers it's a different talk cause we have more input from many sides and they are also open to talk about things that they may not be open to when they're at home cause she are things that there's so much positive input and so diverse input that it really helps to start different conversations. Well 2,500 sessions. That cloning thing will really help out. Not only with that, but also can you imagine how much better ERP would get if we had clones? So you'll have to come back cause we have to figure this out. I bet on that. All right, Glen, thank you for joining steward again for your time. All right, first two minute, man. I'm Lisa Martin. You're watching the cube and stick around because later today, Andy Jassy stops by. Thanks for watching.

>> from the Silicon Angle Media Office in Boston, Massachusetts. It's the queue. Now here's your host. Still minimum. >> Hi, I'm student men and welcome to a special edition of Cube conversations here in our Boston area studio. Habito. Welcome to the program. First of all, to my right, a first time guests on the program Drew Clark, Who's the chief strategy officer? A click and welcome back to the program tomorrow on Carryon. Who's a senior vice president of enterprise data integration now with Click but new title to to the acquisition of Eternity. So thanks so much for joining us, gentlemen. >> Great to be here. >> All right, True, You know, to Nitti we've had on the program anytime we haven't click on the program, but maybe for audience just give us a quick level set on Click. And you know the acquisition, you know, is some exciting news. So let's start there and we'LL get into it. >> Sure, thanks. Teo and Click were a twenty five year old company and the business analytics space. A lot of people know about our products. Clint View, Click Sense. We have fifty thousand customers around the world and from large companies, too kind of small organizations. >> Yeah. Alright. Eso you No way. Talk a lot about data on our program. You know, I looked through some of the clique documentation. It resonated with me a bit because when we talk about digital transformation on our program, the key thing that different to the most between the old way of doing things the modern is I need to be data driven. They need to make my decision the the analytics piece of that s o it. Tomorrow, let's start there and talk about, you know, other than you know, that the logo on your card changes. You know what's the same? What's different going forward for you? >> Well, first, we were excited about that about this merger and the opportunity that we see in the market because there's a huge demand for data, presumably for doing new types of analytics business intelligence. They they's fueling the transformation. And part of the main challenge customers have organizations have is making more data available faster and putting it in the hands of the people who need it. So, on our part of the coming from eternity, we spend the last few years innovating and creating technology that they helped car organizations and modernize how they create new day. The architecture's to support faster data, more agility in terms ofthe enabling data for analytics. And now, together with Click, we can continue to expand that and then the end of the day, provide more data out to more people. >> S o. You know, Drew, it's interesting, you know that there's been no shortage of data out there. You know, we've for decades been talking about the data growth, but actually getting access store data. It's in silos more than ever. It's, you know, spread out all over the day. We say, you know, the challenge of our time is really building distributed architectures and data is really all over the place and, you know, customers. You know, their stats all over the places to how much a searchable how much is available. You know how much is usable? So, you know, explain a little bit, you know, kind of the challenge you're facing. And you know how you're helping move customers along that journey? >> Well, what you bring up stew is thie kind of the idea of kind of data and analytics for decision making and really, it's about that decision making to go faster, and you're going to get into that right kind of language into the right individuals. And we really believe in his concept of data literacy and data literacy was said, I think, well, between two professors who co authored a white paper. One professor was from M I t. The other one's from ever sin college, a communication school. Data literacy is the kind of the ability to read, understand, analyze and argue with data. And the more you can actually get that working inside an organization, the better you have from a decision making and the better competitive advantage you have your evening or wind, you're going to accomplish a mission. And now with what you said, the proliferation of data, it gets harder. And where do you find it? And you need it in real time, and that's where the acquisition of opportunity comes in. >> Okay, I need to ask a follow up on that. So when a favorite events I ever did with two other Emmett professors, yes, where Boston area. We're putting a lot >> of the >> mighty professors here, but any McAfee and Erik Nilsson talked about racing with the machine because, you know, it's so great, you know? You know who's the best chess player out there? Was it you know, the the human grandmaster, or was that the computer? And, you know, the studies were actually is if you put the grandmaster with the computer, they could actually beat either the best computer or the best person. So when you talk about, you know, the data and analytics everybody's looking at, you know, the guy in the ML pieces is like, OK, you know, how do these pieces go together? How does that fit into the data literacy piece? You know, the people and, you know, the machine learning >> well where you bring up is the idea of kind of augmenting the human, and we believe very much around a cognitive kind of interface of kind of the technology, the software with kind of a person and that decision making point. And so what you'LL see around our own kind of perspective is that we were part of a second generation be eye of like self service, and we've moved rapidly into this third generation, which is the cognitive kind of augmentation and the decision maker, right? And so you say this data literacy is arguing with data. Well, how do you argue and actually have the updated machine learning kind of recommendations? But it's still human making that decision. And that's an important kind of component of our kind of, like, our own kind of technology that we bring to the table. But with the two nitti, that's the data side needs to be there faster and more effective. >> Yeah. So, Itamar, please. You know Phyllis in on that. That data is the, you know, we would in big data, we talk about the three V's. So, you know, where are we today? How dowe I be ableto you know, get in leverage all of that data. >> So that's exactly where we've been focused over the last few years and worked with customers that were focused on building new data lakes, new data warehouses, looking at the clouds, building basically more than new foundations for enabling the organization to use way more data than every before. So it goes back to the volume at least one V out of the previous you mentioned. And the other one, of course, is the velocity. And how fast it is, and I've actually come to see that there are, in a sense, two dimensions velocity that come come together. One is how timely is the data you're using. And one of the big changes we're seeing in the market is that the user expectation and the business need for real time data is becoming ever more critical. If we used to talkto customers and talk about real time data because when they asked her data, they get a response very quickly. But it's last week's data. Well, that's not That doesn't cut it. So what we're seeing is that, first of all, the dimension of getting data that Israel Time Day that represents the data is it's currently second one is how quickly you can actually make that happen. So because business dynamics change match much faster now, this speed of change in the industry accelerates. Customers need the ability to put solutions together, make data available to answer business questions really faster. They cannot do it in the order ofthe month and years. They need to do it indoors off days, sometimes even hours. And that's where our solutions coming. >> Yeah, it's interesting. You know, my backgrounds. On the infrastructure side, I spent a lot of time in the cloud world. And, you know, you talk about, you know, health what we need for real time. Well, you know, used to be, you know, rolled out a server. You know, that took me in a week or month and a V m it reduced in time. Now we're, you know, containerized in communities world. And you know what? We're now talking much sort of time frame, and it's like, Oh, if you show me the way something was, you know, an hour ago. Oh, my gosh, That's not the way the world is. And I think, you know, for years we talked to the Duke world. You know what Israel time and how do I really define that? And the answer. We usually came up. It is getting the right information, you know, in the right place, into the right person. Or in the sales standpoint, it's like I need that information to save that client. They get what they need. So we still, you know, some of those terms, you know, scale in real time, short of require context. But you know what? Where does that fit into your customer discussions. >> Well, >> to part says, you bring up. You know, I think what you're saying is absolutely still true. You know, right? Data, right person, right time. It gets harder, though, with just the volumes of data. Where is it? How do you find it? How do you make sure that it's It's the the right pieces to the right place and you brought up the evolution of just the computer infrastructure and analytics likes to be close to the data. But if you have data everywhere, how do you make sure that part works? And we've been investing in a lot of our own Cloud Analytics infrastructure is now done on a micro services basis. So is running on Cuban eighties. Clusters it Khun work in whatever cloud compute infrastructure you want, be it Amazon or zur or Google or kind of your local kind of platform data centers. But you need that kind of small piece tied to the right kind of did on the side. And so that's where you see a great match between the two solutions and when you in the second part is the response from our customer's on DH after the acquisition was announced was tremendous. We II have more customer who works in a manufacturing space was I think this is exactly what I was looking to do from an analytic spaces I needed. Mohr did a real time and I was looking at a variety of solutions. She said, Thank you very much. You made my kind of life a little easier. I can narrow down Teo. One particular platform s so we have manufacturing companies. We have military kind of units and organizations. Teo Healthcare organizations. I've had just countless kind of feedback coming in along that same kind of questions. All >> right, Amaar, you know, for for for the eternity. Customers, What does this mean for them coming into the click family? >> Well, first of all, it means for them that we have a much broader opportunity to serve them. Click is a much, much bigger company. We have more resources. We can put a bear to both continuing enhance The opportunity. Offering is well as creating integrations with other products, such as collecting the click Data catalyst, which are click acquired several months ago. And there's a great synergy between those the products to the product and the collected a catalyst to provide a much more comprehensive, more an enterprise data integration platform, then beyond there to create, also see energies with other, uh, click analytic product. So again, while the click their integration platform consisting Opportunity and Click the catalyst will be independent and provide solutions for any data platform Analytic platform Cloud platform is it already does. Today we'LL continue to investigate. There's also opportunities to create unique see energies with some afar clicks technologies such as the associative Big Data Index and some others to provide more value, especially its scale. >> All right, eso drew, please expand on that a little bit if you can. There's so many pieces I know we're going to spend a little bit. I'm going deeper and some some of the other ones. But when you talk to your customers when you talk to your partners, what do you want to make sure there their key takeaways are >> right. So there is a couple of important points Itamar you made on the data integration platform, and so that's a combination of the eternity products plus the data catalysts, which was, you know, ca wired through podium data. Both of those kind of components are available and will continue to be available for our customers to use on whatever analytics platform. So we have customers who use the data for data science, and they want to work in our python and their own kind of machine learning or working with platforms like data robots. And they'LL be able to continue to do that with that same speed. They also could be using another kind of analytical visualization tool. And you know, we actually have a number of customers to do that, and we'LL continue to support that. So that's the first point, and I think you made up, which is the important one. The second is, while we do think there is some value with using Click Sense with the platform, and we've been investing on a platform called the Associative Big Data Index, and that sounds like a very complicated piece. But it's what we've done is taken are kind of unique kind of value. Proposition is an analytical company which is thehe, bility, toe work with data and ask questions of it and have the answers come to you very quickly is to be able to take that same associative experience, uh, that people use in our product and bring it down to the Data Lake. And that's where you start to see that same kind of what people love about click, view and click sense and brought into the Data Lake. And that's where Tamara was bringing up from a scale kind of perspective. So you have both kind of opportunities, >> Drew, and I really appreciate you sharing the importance of these coming together. We're going to spend some more time digging into the individual pieces there. I might be able to say, OK, are we passed the Data Lakes? Has it got to a data swamp or a data ocean? Because, you know, there are lots of sources of data and you know the like I always say Is that seems a little bit more pristine than the average environment. Eso But thank you so much and look forward to having more conversations with thanks to all right, you. And be sure to, uh, check out the cute dot net for all our videos on stew minimum. Thanks so much for watching