(upbeat music) (background crowd chatter) >> Hello, fantastic cloud community and welcome back to Las Vegas where we are live from the show floor at AWS re:Invent. My name is Savannah Peterson. Joined for the first time. >> Yeah, Doobie. >> VIP, I know. >> All right, let's do this. >> Thanks for having me Dave, I really appreciate it. >> I appreciate you doing all the hard work. >> Yeah. (laughs) >> You, know. >> I don't know about that. We wouldn't be here without you and all these wonderful stories that all the businesses have. >> Well, when I host with John it's hard for me to get a word in edgewise. I'm just kidding, John. (Savannah laughing) >> Shocking, I've never want that experience. >> We're like knocking each other, trying to, we're elbowing. No, it's my turn to speak, (Savannah laughing) so I'm sure we're going to work great together. I'm really looking forward to it. >> Me too Dave, I feel very lucky to be here and I feel very lucky to introduce our guest this afternoon, Clint Sharp, welcome to the show. You are with Cribl. Yeah, how does it feel to be on the show floor today? >> It's amazing to be back at any conference in person and this one is just electric, I mean, there's like a ton of people here love the booth. We're having like a lot of activity. It's been really, really exciting to be here. >> So you're a re:Ieinvent alumni? Have you been here before? You're a Cube alumni. We're going to have an OG conversation about observability, I'm looking forward to it. Just in case folks haven't been watching theCUBE for the last nine years that you've been on it. I know you've been with a few different companies during that time period. Love that you've been with us since 2013. Give us the elevator pitch for Cribl. >> Yeah, so Cribl is an observability company which we're going to talk about today. Our flagship product is a telemetry router. So it just really helps you get data into the right places. We're very specifically in the observability and security markets, so we sell to those buyers and we help them work with logs and metrics and open telemetry, lots of different types of data to get it into the right systems. >> Why did observability all of a sudden become such a hot thing? >> Savannah: Such a hot topic. >> Right, I mean it just came on the scene so quickly and now it's obviously a very crowded space. So why now, and how do you guys differentiate from the crowd? >> Yeah, sure, so I think it's really a post-digital transformation thing Dave, when I think about how I interact with organizations you know, 20 years ago when I started this business I called up American Airlines when things weren't working and now everything's all done digitally, right? I rarely ever interact with a human being and yet if I go on one of these apps and I get a bad experience, switching is just as easy as booking another airline or changing banks or changing telecommunications providers. So companies really need an ability to dive into this data at very high fidelity to understand what Dave's experience with their service or their applications are. And for the same reasons on the security side, we need very, very high fidelity data in order to understand whether malicious actors are working their way around inside of the enterprise. And so that's really changed the tooling that we had, which, in prior years, it was really hard to ask arbitrary questions of that data. You really had to deal with whatever the vendor gave you or you know, whatever the tool came with. And observability is really an evolution, allowing people to ask and answer questions of their data that they really weren't planning in advance. >> Dave: Like what kind of questions are people asking? >> Yeah sure so what is Dave's performance with this application? I see that a malicious actor has made their way on the inside of my network. Where did they go? What did they do? What files did they access? What network connections did they open? And the scale of machine data of this machine to machine communication is so much larger than what you tend to see with like human generated data, transactional data, that we really need different systems to deal with that type of data. >> And what would you say is your secret sauce? Like some people come at it, some search, some come at it from security. What's your sort of superpower as Lisa likes to say? >> Yeah, so we're a customer's first company. And so one of the things I think that we've done incredibly well is go look at the market and look for problems that are not being solved by other vendors. And so when we created this category of an observability pipeline, nobody was really marketing an observability pipeline at that time. And really the problem that customers had is they have data from a lot of different sources and they need to get it to a lot of different destinations. And a lot of that data is not particularly valuable. And in fact, one of the things that we like to say about this class of data is that it's really not valuable until it is, right? And so if I have a security breach, if I have an outage and I need to start pouring through this data suddenly the data is very, very valuable. And so customers need a lot of different places to store this data. I might want that data in a logging system. I might want that data in a metric system. I might want that data in a distributed tracing system. I might want that data in a data lake. In fact AWS just announced their security data lake product today. >> Big topic all day. >> Yeah, I mean like you can see that the industry is going in this way. People want to be able to store massively greater quantities of data than they can cost effectively do today. >> Let's talk about that just a little bit. The tension between data growth, like you said it's not valuable until it is or until it's providing context, whether that be good or bad. Let's talk about the tension between data growth and budget growth. How are you seeing that translate in your customers? >> Yeah, well so data's growing in a 25% CAGR per IDC which means we're going to have two and a half times the data in five years. And when you talk to CISOs and CIOs and you ask them, is your budget growing at a 25% CAGR, absolutely not, under no circumstances am I going to have, you know, that much more money. So what got us to 2022 is not going to get us to 2032. And so we really need different approaches for managing this data at scale. And that's where you're starting to see things like the AWS security data lake, Snowflake is moving into this space. You're seeing a lot of different people kind of moving into the database for security and observability type of data. You also have lots of other companies that are competing in broad spectrum observability, companies like Splunk or companies like Datadog. And these guys are all doing it from a data-first approach. I'm going to bring a lot of data into these platforms and give users the ability to work with that data to understand the performance and security of their applications. >> Okay, so carry that through, and you guys are different how? >> Yeah, so we are this pipeline that's sitting in the middle of all these solutions. We don't care whether your data was originally intended for some other tool. We're going to help you in a vendor-neutral way get that data wherever you need to get it. And that gives them the ability to control cost because they can put the right data in the right place. If it's data that's not going to be frequently accessed let's put it in a data lake, the cheapest place we can possibly put that data to rest. Or if I want to put it into my security tool maybe not all of the data that's coming from my vendor, my vendor has to put all the data in their records because who knows what it's going to be used for. But I only use half or a quarter of that information for security. And so what if I just put the paired down results in my more expensive storage but I kept full fidelity data somewhere else. >> Okay so you're observing the observability platforms basically, okay. >> Clint: We're routing that data. >> And then creating- >> It's meta observability. >> Right, observability pipeline. When I think a data pipeline, I think of highly specialized individuals, there's a data analyst, there's a data scientist, there's a quality engineer, you know, etc, et cetera. Do you have specific roles in your customer base that look at different parts of that pipeline and can you describe that? >> Yeah, absolutely, so one of the things I think that we do different is we sell very specifically to the security tooling vendors. And so in that case we are, or not to the vendors, but to the customers themselves. So generally they have a team inside of that organization which is managing their security tooling and their operational tooling. And so we're building tooling very specifically for them, for the types of data they work with for the volumes and scale of data that they work with. And that is giving, and no other vendor is really focusing on them. There's a lot of general purpose data people in the world and we're really the only ones that are focusing very specifically on observability and security data. >> So the announcement today, the security data lake that you were talking about, it's based on the Open Cybersecurity Framework, which I think AWS put forth, right? And said, okay, everybody come on. [Savannah] Yeah, yeah they did. >> So, right, all right. So what are your thoughts on that? You know, how does it fit with your strategy, you know. >> Yeah, so we are again a customer's first neutral company. So if OCSF gains traction, which we hope it does then we'll absolutely help customers get data into that format. But we're kind of this universal adapter so we can take data from other vendors, proprietary schemas, maybe you're coming from one of the other send vendors and you want to translate that to OCSF to use it with the security data lake. We can provide customers the ability to change and reshape that data to fit into any schema from any vendor so that we're really giving security data lake customers the ability to adapt the legacy, the stuff that they have that they can't get rid of 'cause they've had it for 10 years, 20 years and nothing inside of an enterprise ever goes away. That stuff stays forever. >> Legacy. >> Well legacy is working right? I mean somebody's actually, you know, making money on top of this thing. >> We never get rid of stuff. >> No, (laughing) we just added the toolkit. It's like all the old cell phones we have, it's everything. I mean we even do it as individual users and consumers. It's all a part of our little personal library. >> So what's happened in the field company momentum? >> Yeah let's talk trends too. >> Yeah so the company's growing crazily fast. We're north of 400 employees and we're only a hundred and something, you know, a year ago. So you can kind of see we're tripling you know, year over year. >> Savannah: Casual, especially right now in a lot of companies are feeling that scale back. >> Yeah so obviously we're keeping our eye closely on the macro conditions, but we see such a huge opportunity because we're a value player in this space that there's a real flight to value in enterprises right now. They're looking for projects that are going to pay themselves back and we've always had this value prop, we're going to come give you a lot of capabilities but we're probably going to save you money at the same time. And so that's just really resonating incredibly well with enterprises today and giving us an opportunity to continue to grow in the face of some challenging headwinds from a macro perspective. >> Well, so, okay, so people think okay, security is immune from the macro. It's not, I mean- >> Nothing, really. >> No segment is immune. CrowdStrike announced today the CrowdStrike rocket ship's still growing AR 50%, but you know, stocks down, I don't know, 20% right now after our- >> Logically doesn't make- >> Okay stuff happens, but still, you know, it's interesting, the macro, because it was like, to me it's like a slingshot, right? Everybody was like, wow, pandemic, shut down. All of a sudden, oh wow, need tech, boom. >> Savannah: Yeah, digitally transformed today. >> It's like, okay, tap the brakes. You know, when you're driving down the highway and you get that slingshotting effect and I feel like that's what's going on now. So, the premise is that the real leaders, those guys with the best tech that really understand the customers are going to, you know, get through this. What are your customers telling you in terms of, you know they're spending patterns, how they're trying to maybe consolidate vendors and how does that affect you guys? >> Yeah, for sure, I mean, I think, obviously, back to that flight to value, they're looking for vendors who are aligned with their interests. So, you know, as their budgets are getting pressure, what vendors are helping them provide the same capabilities they had to provide to the business before especially from a security perspective 'cause they're going to get cut along with everybody else. If a larger organization is trimming budgets across, security's going to get cut along with everybody else. So is IT operations. And so since they're being asked to do more with less that's you know, really where we're coming in and trying to provide them value. But certainly we're seeing a lot of pressure from IT departments, security departments all over in terms of being able to live and do more with less. >> Yeah, I mean, Celip's got a great quote today. "If you're looking to tighten your belt the cloud is the place to do it." I mean, it's probably true. >> Absolutely, elastic scalability in this, you know, our new search product is based off of AWS Lambda and it gives you truly elastic scalability. These changes in architectures are what's going to allow, it's not that cloud is cheaper, it's that cloud gives you on-demand scalability that allows you to truly control the compute that you're spending. And so as a customer of AWS, like this is giving us capabilities to offer products that are scalable and cost effective in ways that we just have not been able to do in the cloud. >> So what does that mean for the customer that you're using serverless using Lambda? What does that mean for them in terms of what they don't have to do that they maybe had to previously? >> It offers us the ability to try to charge them like a truly cloud native vendor. So in our cloud product we sell a credit model whereby which you deduct credits for usage. So if you're streaming data, you pay for gigabytes. If you're searching data then you're paying for CPU consumption, and so it allows us to charge them only for what they're consuming which means we don't have to manage a whole fleet of servers, and eventually, well we go to managing our own compute quite possibly as we start to get to scale at certain customers. But Lambda allowed us to not have to launch that way, not have to run a bunch of infrastructure. And we've been able to align our charging model with something that we think is the most customer friendly which is true consumption, pay for what you consume. >> So for example, you're saying you don't have to configure the EC2 Instance or figure out the memory sizing, you don't have to worry about any of that. You just basically say go, it figures that out and you can focus on upstream, is that right? >> Yep, and we're able to not only from a cost perspective also from a people perspective, it's allowed us velocity that we did not have before, which is we can go and prototype and build significantly faster because we're not having to worry, you know, in our mature products we use EC2 like everybody else does, right? And so as we're launching new products it's allowed us to iterate much faster and will we eventually go back to running our own compute, who knows, maybe, but it's allowed us a lot faster velocity than we were able to get before. >> I like what I've heard you discuss a lot is the agility and adaptability. We're going to be moving and evolving, choosing different providers. You're very outspoken about being vendor agnostic and I think that's actually a really unique and interesting play because we don't know what the future holds. So we're doing a new game on that note here on theCUBE, new game, new challenge, I suppose I would call it to think of this as your 30 second thought leadership highlight reel, a sizzle of the most important topic or conversation that's happening theme here at the show this year. >> Yeah, I mean, for me, as I think, as we're looking, especially like security data lake, et cetera, it's giving customers ownership of their data. And I think that once you, and I'm a big fan of this concept of open observability, and security should be the same way which is, I should not be locking you in as a vendor into my platform. Data should be stored in open formats that can be analyzed by multiple places. And you've seen this with AWS's announcement, data stored in open formats the same way other vendors store that. And so if you want to plug out AWS and you want to bring somebody else in to analyze your security lake, then great. And as we move into our analysis product, our search product, we'll be able to search data in the security data lake or data that's raw in S3. And we're really just trying to give customers back control over their future so that they don't have to maintain a relationship with a particular vendor. They're always getting the best. And that competition fuels really great product. And I'm really excited for the next 10 years of our industry as we're able to start competing on experiences and giving customers the best products, the customer wins. And I'm really excited about the customer winning. >> Yeah, so customer focused, I love it. What a great note to end on. That was very exciting, very customer focused. So, yo Clint, I have really enjoyed talking to you. Thanks. >> Thanks Clint. >> Thanks so much, it's been a pleasure being on. >> Thanks for enhancing our observability over here, I feel like I'll be looking at things a little bit differently after this conversation. And thank all of you for tuning in to our wonderful afternoon of continuous live coverage here at AWS re:Ieinvent in fabulous Las Vegas, Nevada with Dave Vellante. I'm Savannah Peterson. We're theCUBE, the leading source for high tech coverage. (bright music)

>>From the Bellagio hotel in Las Vegas. It's the cube covering UI path forward for brought to you by UI path. >>Welcome back to Las Vegas. Live the cube. Yes, it's live in Las Vegas at the Bellagio. Lisa Martin, with Dave Alante, we are covering UI path forward for very excited to be here, talking with customers, UI path, employees, partners, lots of great conversations going on about automation and the acceleration that we're seeing, especially in the last 18 months. We've got two guests here with me today to talk about emerging technologies, specifically continuous process discovery. Please welcome Paula Katikia VP of product management at UI path and Layla Deleage CIO and digital officer at Coca Cola. Ladies, welcome to >>The program. Thank you. It's great to be here. So let's >>Talk about public. Let's start with you. Continuous process discovery. Define that for us. What does that mean? >>So process discovery has been, um, a concept that's been around for awhile, right? It's enterprises have a bunch of processes that are deployed and people are following them. Um, the concept of discovery has existed. What we're trying to do with continuous process discovery is enable you to identify the processes, figure out how to optimize them and then automate them once they're automated, we want to monitor them and then keep doing that cycle over and over again, using technology rather than having fill in, having people fill in paperwork and then having those processes go out of, um, out of, um, status, like right away, because they're just becoming stale with continuous process discovery. They don't become stale. You're getting that real time feedback loop and you're getting the processes to work and to end continuously. >>So I wonder if I could follow up on that because I remember when you guys made the acquisition of process gold. And so as somebody who's heavily involved in product management, how did you go about, I mean, it's been, sounds like it's seamless, but it never is. Right. But how did you go about integrating and making it appear as though it's just kind of part of the platform? >>I mean, there's a lot goes into that right. Process gold was a great technology to begin with. So it wasn't a huge stretch for us to take it and integrate it and make it part of the platform. Um, typically when we acquire companies, we look for product market fit. We look for a technology fit. We look for people fit and we had that with process gold. The other thing to add there is a process discovery, um, specifically with Parsis gold and automation go hand in hand, you can't having one without the other is kind of leaving half of your solution on the table and just focusing on understanding and not focusing on implementation. And so it was very easy to take that technology and make it part of the hyper automation platform. >>Well, the reason why I asked that question is because it sort of coincides with a customer's journey where you go from sort of a individual department. And then now you're saying, I always say pave the cow path. And I kind of take a process that I know I'll just implement that even might not be the best I'm going to repeat and takes you to a new realm. And so this is, to me, this is all about how incumbent companies, a hundred plus year old companies can actually be digital disruptors as opposed to being disrupted themselves. Right? A lot of smart people running these big companies. So last time we talked, you were relatively new inside of a year. So how's the journey going. And, and how does it tie in to some of the advancements that UI path has made? Yeah, >>Absolutely. So the journey is going great. I like to work to use accelerate. So I'm here to accelerate and transform and why we have to do it is so that we don't become obsolete and we continue to be relevant for our customers, for our employees. They're important and for our community. So the are doing a lot of finished running a lot of initiatives. When you look at being relevant for the customer, that means we have to transform the way we operate and our business models. We have to generate new revenue streams now that are enabled and based on data and technology, while you do that, you have to create efficiency internally. You cannot create great experiences with customers and you work with very monolithic and very old school, traditional processes or based off working and systems. So you have to make sure that you adapt and change and transform the way you work internally to meet the customer's needs and demand and generate these new business models. >>So our starting position was automation. We have to automate at an extreme speed, but we also wanted to go really far without automation, not just fast and hit with task automation and just automate these traditional 50, 60 year old processes, but have Doobie identify what else is there? There's a wealth of opportunity when you look at an end to end process. So that's where process mining as Polak described, comes into play. And actually we started affiliating with process mining during process gold. So your question around how the integration went, we actually went through that. I think the UI pads, one key value that they have, and they should never use is listening to the customer. So the got to get her with iPads. And we said, there's more to what we can do with automation. And we implemented process mining for one end to end process, amazing results, just one country, one end to end process, amazing results. But it's because of the partnership. We know what we need to achieve, but we have to do, and they know how to help us to get the technology up and running or adapt to technology and improve the technology. So that's where we are achieving outcomes. We are generating new business model, new revenue stream, automating internally re-skilling and up-skilling our people, which is extremely important that comes along with automation that redesign exciters sorry, but that redesign a work is >>Very important in the CEO's role is very important in that as well. I wanted to talk though about something that you just said with respect to the listening piece that you have is so good at this morning in the keynote. Mary said too, you know, all that, which was standing room only, which was amazing to see, um, in this day and age, but that they wanted to hear from customers. What are we doing? Right? What are we not doing that you want to see more of? What do you want to see less of? Talk to me about the direction and advice that you, as the CIO of Coca-Cola is able to provide to flock and the team about where you I've had this going, right. It's really on a very fast cadence. >>Absolutely. So as Coca-Cola TJ, we started the journey with two iPad, three years of work. Exactly. I was on the job and the second big technology decision I made was the iPad. And since then it was fear consistently think. But during our cab meeting, Daniel said something, he said, I'm not welcoming the request. He said, we welcome. He said, no, no, sorry. I am not welcoming. I'm requesting you to give us insight. And I think that's very critical. That's what we want to hear. At the end of the day, we are technologists. We are total leaders, but the are better taught leaders with our technology partners. So we want technology partners to show us the way sometimes. And with low code, no code type of approaches. And the evolution of the technology that UI path is, has been running since the past three years is helping us remove so many barriers. >>When it comes to people, they are listening to us in terms of the roadmap and what should be implemented and what should be prioritized VR, providing with them, our roadmap, our vision on where we want to go in automation and hugged battle. We want to integrate with other ecosystem and environments that we have. They are listening to us in terms of, for the existing products, what can be improved, what can work better? And we don't need a cab actually for you iPad to listen to us. We work hand in hand with two iPad team continuously be coil, you know, eight sometimes. So, and that's what we want them to continue to do. They are great technologists, as long as they continue to listen to us, they're going to be greater technology. >>Yeah. And I'll share my perspective on this, this, this, you know, these partnerships actually make us build better products, right? We get to, this is how we stay ahead of the curve by listening to our customers, because they're the ones who are doing the implementations. They understand how our product works. We can design it, we can test it. But that's the extent to which we can go once they implement it is when we know what's working, what's not working. And how do we take that feedback and make better products. So it's a two-way street. We love hearing from them constantly. >>You have to decode what the customer is saying sometimes, right? Like Steve jobs said, yeah, if you just ask the customer what they want, you'll never build, you know, something that's game changing the world changing. And so, so you have to talk to Layla, you get the input from COVID, Coca-Cola maybe many and then other customers to figure out, okay, how can I apply this? So that actually can scale and meet the needs of many customers. Not just so, because otherwise you end up being, you know, a custom development shop, which ironically is what you guys were 20 years ago. Right? So it's kind of some art involved in the science of listening. Isn't it? >>There is definitely, I mean, most of our job as product managers is to design the product, right? It's very much art and the feedback that we get from Layla and others, it really just helps us focus on a vision. But, you know, keeping up with new technology trends, figuring out how to figuring out how to, um, bring AI into our product vision and looking beyond what we're being told and asked for and looking forward at what the next trends are going to be in technology is what helps us continue to innovate. So it's both, it's the balance of what we're hearing, but also technologies. And what's possible with what's available >>Question for you. You said three years ago, you guys brought in UI path, right after you joined the company as it's CIO, why U I path, clearly you looked at some of the other folks, you mentioned that company that they acquired, but what in your mind differentiates what they're able to deliver on the partnership side and the technology side? >>Yeah. Very important question. We have a definition for a technology partner for us, the technology partner needs to meet criteria of innovating. So how much do you invest in innovation? And Daniel says, I don't even know the number, right? So because we want them to be on the forefront. Sometimes they have to pull us and sometimes we have to pull them. The second one is very important for a company to be successful in automation or in any advanced technology, you have to build intellectual property within your enterprise. And we did not want to art source technology. We wanted to insource technology and we asked you, I pad, if they would be reeling to co-innovate, co-develop collaborate with us. They were the only ones who allowed us to build the intellectual property within my enterprise, because that's the way I'm going to innovate. And that's the way I'm going to help product leaders like Pollock to create better products. Right? So, and the third one is just building expertise. Low-code no-code the technology company needs to, you know, wait where they remove some of the barriers for me to find the skills or develop talent, how easy it is to find the talent and skills to develop this technology. Right. And what, what does the technology company do to develop skills? So these are a few criteria that we have, and then when the company takes all of those, they are in, >>I'm interested in, um, to kind of shift the conversation. If I may, in your, your role, it's not uncommon to see a CIO and a chief digital officer together, but it's quite uncommon at a, at a large firm like Coca-Cola. And, and I'm wondering, is that how the company, cause your group sees information in digital? Is that how the company's organized? You know, that you plug into somebody who has that to a role. Can you talk about, >>Yeah, absolutely. So cocoli too. Jake is within the Coca-Cola system. We are one of the leading butlers within the Coca-Cola system. The reason I merged the two roles is to be successful in the digital era. When you have the digital and it separated. If it goes a little slower, you can not be successful in digital and you cannot be successful in generating new revenue streams or new business models. So you have to orchestrate that evolution and transformation of it and the rest of the business together. And that's why I merged the two roles. We are unique as Coca-Cola >>Merged them. You say you merged those roles, like, did you come at it from the, where you digital first and then CIO first >>Digital first. Okay. Great point. I built from scratch and started with the digital strategy. And then we went into defining what roles, what skills do we need? And then we redefined, what are the improvements we need on the it side? But it was all digital product based >>Because I think, uh, I think it would be much harder for a CIO, let alone a woman CIO, no offense, but I don't think there's any offense there, but oh, she's trying to do a land grab. I could see that happening, but the digital officer title, because that's the hot title and it's the visionary. Right. And it's a lot of times it's undefined. Yeah. So that's that and that, and that that's the structure of the organization. So you roll up into it. >>Uh, so yeah, because I came into the ex-con role. I had the privilege to kind of shape it from scratch. >>Exactly. And >>Like Shankar was talking about hidden brain and all the change this morning, it was a change in terms of how are we going to approach digital? It was a change in terms of all the people who are part of the company and people who have been in technology or it before right now, the expectations are very different. You have to be product organization, you have to be outcome centric. You have to generate the revenue streams. So it's very different from the world of it. I think any it or any technology leader can do this, if they are willing to transform themselves first and then their organization, and then they can transform the rest of the company, >>Chief digital officer data is a big part of your role. You're not the chief data officer, >>The organization, that's >>Part of your, okay, so the CDL reports into, okay, and that individual sure is responsible for governance and compliance. >>Well look, the data management, data governance, the foundation, and all the database solutions, I think >>You got it right. I think this idea of creating stovepipes, it just it's, it's not as productive and it's harder to make decisions that are aligned with the organization's goals, >>Boulder. So we're going to disrupt further. Our goal now is to create platforms and then democratize the platforms. So our operating partners can learn the new skills and they can develop their own use cases on the platforms. And that way they'll go much, further and much faster in terms of the generational new revenue, streams, changing, operating models, data and technology. I call it the new operating system of any business and everybody must learn >>Well. And that's what I want to ask you about, because if you think about, uh, uh, a company and incumbent, like Coca-Cola your processes over the years have in your data, maybe they were organized around the bottlers or the distribution channel, et cetera. And that might not be the best process. So you have to take a look at that and then use process mining to say, actually, what is the best process, reinvent yourself? Okay. >>Absolutely VRD and re-engineering and reinventing in a lot of places. Process mining helped us in short order to cash cycle. Everybody, every company has ordered to cash process. We took an order to cash process, which we recently standardized, by the way we thought we did. And every process mining told us that very few times you go through the happy path. Most of the times you go out of the happy path. So gave us a lot of tangible outcomes where we improve the cycle time. And it's an interesting process because you touch the customer it's impacts your delivery and your commitments to the customer. And it makes life easier for the employees. When you improve the process, this is only one piece VR also transforming the way we are interacting with our customers using digital means and digital channel. But one thing is very valuable with us while we do all of this staying hybrid is very important. Like with everything else, they do that human touch and personal relationship with our customers and consumers is invaluable. So we going to keep that doesn't matter how digital we go or how much technology we implement. They're going to keep the customer and consumer connect the most valuable asset that we have. >>Absolutely. It is. I'll go ahead. >>I was going to say, this is the one thing that, that we think about when we're designing our products, right? It's how can process my mining help you optimize your workflows, such that you can spend more time with the customer such that you can spend more time and get back to them faster. >>Yeah, that's critical. They, I always say the employee experience is inextricably linked to the customer experience. And so what you just talked about, you talked about so much stuff that I'd love to unpack. We probably don't have time, but coming in as with a transformation mindset, one being, you mentioned, you know, leaders need to be willing to embrace that. Obviously you were, but as a CIO, >>Working with UI path, you're really helping to redefine work. And also that customer experience, to an extent, how's your iPod helped facilitate that. So because they are listening and they are willing to partner with, and I think the most importantly, they're going to be part of our outcomes. They care about our outcomes. And going back to your question, how do we select a technology partner? That was one of the critical items. Outcomes are very critical. If there's no outcome, there's no point in it are not doing technology for the sake of doing it. We are, yes. We are all excited with what technology can bring and removing barriers very important, which is a huge, another huge topic. But if you don't generate an outcome it's meaningless and you AIPAC is willing to understand the outcome we are generating. So it's less of a commercial discussion, more of a technology and outcome conversation. >>So whether it's an customer outcome or an employee outcome or a cash outcome, financial outcome, I think that's why we have been successful. And they have been on the journey with you, iPad process mining. I think they are one of the very few clients, right? Customers of UI path who are using it. And because we are very progressive organization, you AIPAC is listening to our feedback and implementing back to your earlier question, you have so many customers who do you listen, right? So when you are progressive and when you really know what you are doing, you're also pulling your iPad, a big technology company into a direction that is more meaningful. So they listen to us in terms of what to improve with process mining. And that's why we were able to achieve the outcomes. And now they are listening to us further on further improvements on process mining so that we can capitalize on further outcomes and benefits of process mining >>In order to cash is common use cases. So what, what, uh, were there any diamonds in the rough, or do you suspect there are with, >>We already realized, yes. We realized multiple tangible outcomes. We discussed this with Polak earlier today. One of them is some very interesting, I'm not able to share, but the most critical one is be focused on improving cash cycle. It's scent. You can imagine extremely full flow business, even within FMCG, right? We as Coca-Cola system, we are an extremely flow business. It's an instant consumption business. Hence your delivery and cash cycles are very different compared to other industries. So we said, we want to improving cash. We discovered that the improved, the invoice due date change, which impacts the payment terms by 20%, we improved credit limits approvals by 5% by removing unnecessary approval steps. We realized there were unnecessary approvals. These two are directly impacting our customers as well because it's waiting in somebody's queue to handle those approvals. And the customer is not getting to delay delivery because it's payment, payment and delivery go hand in hand. >>And the third one is, and I'm not able to articulate it exact outcome, but it's a very critical day, every day gain on getting cash. So it's a cash game. The next big outcome is the cycle time improvements. So we significantly improve the cycle time of the process. And this means efficiency for our employees. We are making life easier for them. The last one is again, a tangible one 30,000 hours back in terms of productivity, one process, one country, 30,000 hours. And that translates into exactly that translates into benefit for the customer. You increase customer satisfaction, you increase employee satisfaction. 'cause you remove all the non-available for it. So going back to Pollock's point around continuous discovery, that's why we love it. It's like good old lean six Sigma lean six Sigma is exactly that you continuously, you want to continuously improve the process. You don't do it once with process mining. We don't want to do it once. We want to do it continuously, but this time with automation, >>But before we go, I'm the lone male on the panel. So I have to ask. So, so you CIO seat, chief digital role, very uncommon, let alone uncommon for a woman. Big time product management person. Okay. That's cool check. Right? You've been in the industry for a while now, a celebrity on the, on the cube and elsewhere. So has the pandemic, how has the pandemic affected the whole women in tech trend? Has it slowed it down? Has it accelerated? We were talking earlier about the working moms feeling like way stressed out more than the working dads, double 30% versus 15%. Has the pandemic in your minds altered in any way, was women in tech meme? How so positive. Negative. >>So we are trying to turn the negative into a positive. It is negative. Absolutely. I think it's impacted everybody, all, all women in all industries and in all areas of operation and workforce women in technology is already a very slim, right? It's a very tiny layer within any company and out there in the society. And unfortunately the challenges that came with COVID impacted and some of them had to leave and they couldn't stick around. Right. So we are trying to turn that into positive. As a digital function, we have a big give back initiative. It's a priority of the digital team. I'll be talking about that very in, in, and our technology removes barriers. So we have to turn this into a positive, yes, COVID has impacted everybody personally and directly or indirectly. But now with technology, we can remove barriers. We have now flexible working and hybrid working models, being ramped up across all geographies and all industries and all companies, technology removes barriers. >>We can teach technology to a lot of people and our communities and they can join because we have huge skill gaps in technology that would sat is we have huge scarcity of skills in technology. And we have very few people, but we are talking about women dropping out or any type of minor to dropping out, right? So we can leverage and improve and turn it around. I hope we'll accomplish to do that. We started doing that in our company and in Turkey. And we are trying to expand that across multiple other countries with NGO partnerships, helping women to gain certain skills so that they can join the economy again from wherever they are. >>And from my point of view, I think there are two aspects to it. As Layla said, it has affected women a little bit more, but I've also seen, in some cases it has leveled the playing field a little bit because there's, you know, everybody's on zoom. The kids show up on zoom cameras for men, just as much as they do for women. So it helps shine a light on things that we would normally go through that nobody would know about. And I thought that was a really cool outcome to some degree of this. You know, my manager prom has little kids and they'd be in his background all the time, just as my little kids would be by background. And I'm like, oh wow. So you know how it feels to be the caregiver at home. And I thought, I thought that was a positive outcome of the whole being a female in technology. I liked that >>That's something that I hadn't thought about in terms of leveling the playing field like that there's in this situation, there are both positives and negatives. I like how you're seeing the playing field level a bit more and how you're at. Coca-Cola looking to, how can we turn this negative into a positive lots of opportunities there we uncovered a lot in the last, I'm going to guess 20 minutes talking about continuous process discovery, all the way to women in technology, how you're each doing that and what your perspectives are. I wish we had more time. We could keep going, but ladies, thank you for joining David. >>It's been a pleasure >>For Dave Volante. I'm Lisa Martin live in Las Vegas at the Bellagio UI path forward for it. We'll be right back.