(upbeat music) >> Okay, welcome back everyone to the Cube's live coverage in Monaco. I'm John Furrier, host of theCube. Monaco Crypto Summit is the event and there's a big conversation later at the yacht club with Prince Albert and everyone else will be there, and it'll be quite the scene. And Rachel Wolfson is here. She's with Cointelegraph. They're the media partner of the event, the official media partner of the Monaco Crypto Summit. She's also MCing the event on stage, presented by DigitalBits. Rachel, thanks for coming on. >> Thanks for having me, John. >> So I know you're busy, thanks for taking the time cause' you got to go jump back in and moderate, and keep things on track. This isn't an inaugural event. So DigitalBits has exploded on the scene. I just saw a thing on YouTube news around this soccer player in Rome, has DigitalBits logo on their jersey. They're a big to do cause everyone's popular and they got a couple teams. So real world, kind of, assets coming together, what's going on in the event that you're MCing? What's the focus? What's the agenda? What's some of the conversations like? >> Yeah, definitely. Well, it's a great event. It's my first time here in Monaco and I'm loving it. And I think that Monaco is really becoming the next crypto hotspot. Definitely in terms of Metaverse and Web3 innovation, I think that we're going to start seeing a lot of that here. That's what we're seeing today at the Summit. So a lot of the presentations that we're seeing are really focused on Web3 and NFT platforms, so for instance, obviously what DigitalBits is doing. We watched a video before the break on Ecosystem and the Metaverse that people can join and be a part of, in terms of real estate, but we're seeing a lot of innovation here today with that. I moderated a great panel with Britney Kaiser, Lauren Bissell, Taross, I'm blanking on his last name, but it was about blockchain and how governments are implementing blockchain. So that was also really interesting to hear about what the Ukrainian government is doing with blockchain. So there's kind of a mix, but I'd say that the overall theme is Web3 and NFTs. >> Yeah. Britney was mentioning some of that, how they're going to preserve buildings and artifacts, so that in case they're looted or destroyed, they can preserve them. >> Right. I think it's called the Heritage Fund. And I just think it's such an interesting use case in terms of how governments are using blockchain because the best use for blockchain in my opinion, is recording data, and having that data be permanent. And so when we can have artifacts in Ukraine recorded on the blockchain, you know by being scanned, it's really revolutionary. And I think that a lot of governments around the world are going to see that use case and say, "Oh wow, blockchain is a great technology for things like that." >> So DigitalBits had a press conference this morning and they talked about their exchange and some other things. Did you attend that press conference or did you get briefed on that? >> I did not attend the press conference. I was prepping for my MC role. >> So they got this exchange thing and then there's real interest from Prince Albert's foundations to bring this into Monaco. So Monaco's got this vibe, big time. >> Rachel: Right. There's a vibe (John chuckles) >> What does it all mean, when you're putting in your reporting? What do you see happening? >> So, I mean, I honestly haven't covered Monaco actually ever in my reporting. And John, you know I've been reporting since 2017, but the vibe that I'm getting just from this summit today is that Web3 and NFTs are going to be huge here. I'm speaking, I haven't... You know, there's a panel coming up about crypto regulations, and so we're going to talk a little bit about laws being passed here in Monaco in terms of Metaverse and digital identity. So I think that there are a few laws around that here that they're looking at, the government here is looking at to kind of add clarity for those topics. >> I had a couple guests on earlier. We were talking about the old days, a couple years ago. You mentioned 2017, so much has changed. >> Yes. >> You know, we had a up and down. 2018 was a good year, and then it kind of dived back and changed a little bit. Then NFTs brought it back up again, been a great hype cycle, but also movement. What's your take on the real progress that's been made? If you zoom out and look at the landscape, what's happened? >> Right. I mean, well, a lot has happened. When I first entered the space, I initially came in, I was interested in enterprise, blockchain and private networks being utilized by enterprises to record data. And then we saw public blockchains come in, like Ethereum and enterprises using them. And then we saw a mix. And now I feel like we're just seeing public blockchains and there's really... (John chuckles) But there's still our private blockchains. But today, I mean, we've gone from that in 2017 to right now, I think, you know, we're recently seeing a lot of these centralized exchanges kind of collapsing. What we've seen with Celsius, for instance, and people moving their crypto to hardware wallets. I think that the space is really undergoing a lot of transformation. It's really revolutionary, actually, to see the hardware wallet market is growing rapidly, and I think that that's going to continue to grow. I think centralized exchanges are still going to exist in custody crypto for enterprises and institutions, and you know, in individuals as well. But we are seeing a shift from centralized exchanges to hardware wallets. NFTs, although the space is, you know, not as big as it was a year ago, it's still quite relevant. But I think with the way the market is looking today, we're only seeing the top projects kind of lead the way now, versus all of the noise that we were seeing previously. So yeah, I think it's- >> So corrections, basically? >> Right. Exactly. Corrections. And I think it's necessary, right. It's very necessary. >> Yeah. It's interesting. You know, you mentioned the big players you got Bitcoin, Ethereum driving a lot. I remember interviewing the crypto kiddies when they first came out, it was kind of a first gen Ethereum, and then it just exploded from there. And I remember saying to myself, if the NFTs and the decentralized applications can have that scale, but then it felt like, okay, there was a lot of jocking for under the covers, under the hood, so to speak. And now you've got massive presence from all the VCs, and Jason Ho has like another crypto fund. I mean, >> Right. you can't go a day without another big crypto fund from you know, traditional venture capitalists. Meanwhile, you got investors who have made billions on crypto, they're investing. So you kind of got a diversity of investor base going on and different instruments. So the investor community's changing and evolving too. >> Right. >> How do you see that evolving? >> Well, it's a really good point you mentioned. So Cointelegraph research recently released a report showing that Web3 is the most sought after investment sector this year. So it was DeFi before, and Web3 is now leading the way over DeFi. And so we're seeing a lot of these venture capitalist funds as you mentioned, create funds allocated just to Web3 growth. And that's exactly what we're seeing, the vibe I'm getting from the Monaco Crypto Summit here today, this is all about Web3. It's all about NFT, it is all about the Metaverse. You know, this is really revolutionary. So I think we're definitely going to see that trend kind of, you know, conquer all of these other sectors that we're seeing in blockchain right now. >> Has Web3 become the coin term for Metaverse and NFTs? Or is that being globalized as all shifted, decentralized? What's the read on it? It seems to be like, kind of all inclusive but it tends to be more like NFT's the new thing and the young Gen Zs >> Yeah want something different than the Millennials and the Xs and the Boomers, who screwed everything up for everybody. >> Yeah. (John chuckles) No, I mean, it's a great question. So when I think of Web3, I categorize NFTs and the Metaverse in there. Obviously it's just, you know the new form of the internet. It's the way the internet is- >> Never fight fashion, as I always say, right? >> Right. Yeah. Right. (John chuckles) It's just decentralization. The fact that we can live in these virtual worlds and own our own assets through NFT, it's all decentralized. And in my opinion, that all falls under the category of Web3. >> Well, you're doing a great job MCing. Great to have you on theCube. >> Rachel: Thanks. I'd like to ask you a personal question if you don't mind. COVID's impacted us all with no events. When did you get back onto the events circuit? What's on your calendar? What have you been up to? >> Yeah, so gosh, with COVID, I think when COVID, you know, when it was actually really happening, (John chuckles) and it still is happening. But when it was, you know, >> John: Like, when it was >> impacting- shut down mode. >> Right. When we were shut down, there were virtual events. And then, I think it was late last year or early this year when the events started happening again. So most recently I was at NFT NYC. Before that, I was at Consensus, which was huge. >> Was that the one in Austin or Miami? >> In Austin. >> That's right, Austin. >> Right. Were you there? >> No, I missed it. >> Okay. It was a very high level, great event. >> Huge numbers, I heard. >> Yes. Massive turnout. (John chuckles) Tons of speakers. It was really informative. >> It feels like a festival. actually. >> It was. It was just like South by Southwest, except for crypto and blockchain. (John chuckles) And then coming up, gosh, there are a lot of events. I'll be at an event in Miami, it's an NFT event that's in a few months. I know that there's a summit happening, I think in Turkey that I may be at as well. >> You're on the road. You're traveling. You're doing a lot of hopping around. >> Yes I am. And there's a lot of events happening in Europe. I'm US-based, but I'm hoping to spend more time in Europe just so I can go to those events. But there's a lot happening. >> Yeah. Cool. What's the most important story people should be paying attention to in your mind? >> Wow. That's... (Rachel chuckles) That's a big question. It's a good question. I think most, you know, the transition that we're seeing now, so in terms of prices, I think people need to focus less on the price of Bitcoin and Ethereum and more on innovation that's happening. So for instance, Web3 innovation, what we're seeing here today, you know, innovation, isn't about prices, but it's more about like actually now is the time to build. >> Yeah. because the prices are a bit down. >> Yeah. I mean, as, you know, Lewis Hamilton's F1 driver had a quote, you know, "It takes a team. No matter who's in the driver's seat, it's a team." So community, Wayne Gretzky skates where the puck is going to be I think is much more what I'm hearing now, seeing what you're saying is that don't try to count the price trade of Bitcoin. This is an evolution. >> Right. >> And the dots are connecting. >> Exactly. And like I said, now is the time to build. What we're seeing with the project Britney mentioned, putting the heritage, you know, on the blockchain from Ukraine, like, that's a great use case for what we're seeing now. I want to see more of those real world use cases. >> Right. Well, Rachel, thanks for coming on theCube. I really appreciate it. Great to see you. >> Thanks, John. >> And thanks for coming out of your schedule. I know you're busy. >> Thanks. Now you get some lunchtime now and get some break. >> Yeah. Get back on stage. Thanks for coming on. >> Rachel: Thank you. >> All right. We're here at the Monaco Crypto Summit. Rachel's MCing the event as part of the official media partner, Cointelegraph. Rachel Wolfson here on theCube. I'm John Furrier. More coverage coming after this short break. >> Thank you. (upbeat music)

>>Everyone welcome back to the cubes, unstoppable domains partner showcase. I'm John furrier, host of the cube. This segment, this session is about expansion into Asia, Pacific and Europe for unstoppable domains. It's a hot start-up in the web three area, really creating a new innovation around NFTs crypto, single sign-on and digital identity giving users the power like they should. We've got two great guests, the Jod ramen head of Europe and Neil Katz on is Neil I, our head of Asia. So John Neil, welcome to this cube and let's talk about the expansion. It's not really expansion. The global economy is global, but showcase here about unstoppable was going to Europe. Thanks for coming on. >>Thanks John. >>So we're living in a global world, obviously crypto blockchain, decentralized applications. You're starting to see mainstream adoption, which means the shift is happening. There are more apps coming and it means more infrastructure and things got to get easier, right? So, you know, reduce the steps it takes to do stuff makes the Wallace better. Give people more secure. Access can control the day. This is what unstoppable is all about. You guys are in the middle of it. You're on this wave. What is the potential of web three with unstoppable and in general in Asia and in Europe, >>I can go first. So now let's look at the Asia market. I mean, typically we see the us market, the Europe markets for typical web two.zero software and infrastructure is definitely the larger markets with us, typically accounting for about 60% and you know, Europe about 20 to 30% and Asia has always been small, but we see in this whole world of blockchain, crypto web three.zero Asia already has about 116 million users. They have more than 35 local exchanges. And if you really look at the number of countries in terms of the rate of adoption of many of the Asian countries, which probably would have never even heard of like Vietnam actually topping the list, right? One of the reasons that this is happening again, if you go through the Asian development banks, latest report, you have these gen Z's and millennials of that's 50% of the Asian population. >>And if you really look at 50% of the Asian population, that's 1.1 billion people out of the total, 1.8 billion gen Z and millennials that you have in the world. And these folks are digital native they're people. In fact, our mobile first and millennials. Many of us like myself at least are people who are digital. And 20% of the world's economy is currently digital and the rest 40 to 50%, which is going to happen. It's going to happen in the web three dot four world. And that's going to be driven by millennials and gen Zs. I think that's why this whole space is so exciting because it's being driven by the users by the new generation. I mean, that's my broad thought on this little thing. >>I want to just comment on Asia also in the other areas where mobile first came, you had the end, the younger demographics, absolutely driving the change because they're like, well, I don't want the old way. They've got, they can write, write from scratch at the beginning, they're using the technologies that has propelled the crypto world. I mean, that is absolutely true. Everyone's kind of seeing that. And that's now influencing some of these developer nations, like say in Europe, for instance, and even north America, I think years more advanced than north America in my opinion, but we'll get to that. Oh, so potential in Europe. So John could take us through your thoughts on as head of Europe for >>Absolutely so news, right? I think the issue is way ahead in terms of gen Z user golfing, critical Jordan was actually a distant second, but it's a rising tool that actually has the highest transaction. Like they will be retro or last year and a half. And you know, if you dig a bit deeper, I'd say, arguably, I think the opportunity in web three is perhaps the largest and perhaps it can mean the most withdrawal Jora for the last decade has been trailing behind Asia and north America when it comes to. But I think unicorns and I think that we can provide a step change opportunity. This belief for me, stems from the fact that Jordan on a seat, right? Like for example, GDPR is focused on enabling real data ownership. And I think I recently read a paper out of Stanford by Patrick Henson speaks about being the best bot paper, enabling patient sovereign. >>So what that means is you just spend tool the data they've been to the internet and they harness the value from it. And on one hand while, you know, verb is enabling that regulation that could bring that forward when she actually brings it into action. So I think with what enablement better regulation, and we'll see more hubs like the crypto valley in Switzerland popup that we're bring, I think normal regulation, the right regulation. We can expect what info capital for builder talent that then drives more adoption. So I think the prospects for Europe in terms of usage, as well as builders are quite right. >>Yeah. And I think also you guys are in areas where the cultural shift is so dramatic. You mentioned Asia that they have demographics. Even the entrepreneurial culture in Europe right now is booming. You look at all the venture back startups and the young generation building companies. And again, cloud computing is a big part of that as obviously. But look at compared to the United States, you go back 15 years ago, Europe was way behind on, on the startup scene. Now it's booming and pumping on all cylinders and kind of points at this cultural shift. It's almost like a generational, you know, it's like the digital hippies changing the world. You know, they're web three. It's kinda, I don't want to be web to web two is so old. You know, I don't want to do that. And it's all because it's changing, right? And there are things that inadequate with web two on the naming system, also the arbitrage around fake information, bots users being manipulated, and also, you know, merchandise and monetize through these portals. And that's, that's kind of ending. So talk about the dynamic of web two, three at those areas. You've got users and you've got companies who build applications, they're going to shift and be forced in our opinion, and want to get a reaction to that. Do you think applications are going to have to be web three or users will reject them? >>Yeah, I think I jumped in and I'm not Neil's sport. I think the, the back is built on Q principles, right? Decentralization or ship and compostability. And I think these are binary. So, you know, if, if I look far down the future, I don't see a future where you have just whipped V I think there's gonna be a coexistence or cooperation between bamboo companies. I think there's going to be a sliding scale to decentralization versus PlayStation similarity, you know, ownership. And I think users will find what works best for them in different contexts. I think what installed this link is potentially providing the identity system correctly and that's, we were powerful that account being better on blockchains, then the naming system we had for web, right? The, the identity system serve focus, Paul, taking that you as a personal identifier that, so blockchain to me mean they're attaching all kinds of attributes that define who you are, the physical and digital world, and then filling out information that you can transact on the basis of. And I think that users would as the or future, right with, you know, InBev to more of the users were essentially consumers or readers of the internet and in bed with more technology platforms taking shape and getting proliferation that you would see more than just being actually writers, publishers, and developers on the internet. And they were value owning the data and to harness the most model valuable. So I think a basketball with bonds, and I think that's the future. I see that >>Well, I think you put it very, very nicely. So the other thing you've covered most of the points, I think, but I'm seeing a lot of different things that are happening in the ground. I think a lot of the garments, a lot of the web two.zero players, the traditional banks, these guys are not sitting quiet on the blockchain space. There's a lot of pilots happening in the blockchain space, right? I'm mean I can give you real life examples. I mean, one of the biggest example is in my home state of Maharashtra and Mumbai is they actually partnered with the polygon MarTech, right? Actually built a private blockchain based capability to, you know, kind of deliver your COVID vaccination certificates with the QR code it. And that's the only way they could deliver that kind of volumes in that shorter time. But the kind of user control the user control the user has on the data that could only be possible because of blockchain. >>Of course, it's still private because it's healthcare data. Now, they still want to keep it, or, you know, something that's not fully on a blockchain, but that is something, a similarly view. There is a consortium of about nine banks who have actually been trying to work on making things like remittances or trade finance, much, much easier. I mean, remittances through a traditional web two.zero world is very, very costly. And especially in the Asian countries, but a lot of people from Southeast Asia work across the world and send back money home. It's a very costly and a time taking affair. So they have actually partnered and built a blockchain based capability. Again, in a pilot stage, we kind of reduce the transaction costs. Like for example, if we just look at the trade finance space where there are 14 million traders who do 2.4, $5 trillion of transaction, now they were able to actually reduce the time that it takes from eight to nine days to about two to three days. So to add onto what you're saying, I think these two worlds are going to meet and meet very soon. And when they meet what they need is a single digital identity, a human readable way of being able to send and receive and do commerce. I think that's where I see unstoppable domains, very nicely positioned to be able to integrate these two worlds. So that's, that's my thought on >>Great point. I was going to get into which industries and kind of what areas you see in your air and geographies, but it's a good point about saving time. I liked how you brought that up because in these new waves, you either got to reduce the steps. It takes to do something or save time, make it easy. And these are the, this is the successful formula in anything, whether it's an app or UI or whatever, but what specifically are they doing in your areas? And, and what about unstoppable? Are they attracted to, is it because of the identity? Is it because of the, the apps is because of the single sign on what is that? What is the reason that they're leaning in and unpacking this further into their pilots? >>Do you want to take that because >>I am having these dumping it'd be warranted. So I think, and let me clarify the question, John you're, you're talking about companies looking at departments of our production partner. >>Yeah. What are they seeing and what are they seeing as the value that these pilots we heard from Neil Canada around the, the, the financial industry and obviously gaming gaming's one it's obvious, huge financial healthcare. I mean, these are obviously verticals that are going to be heavily impacted in a positive way. Where, what are they seeing as the value what's getting them motivated to do these pilots? Why they, why they jumping in with, with both feet, if you will, on these projects, is it because it's saving money? Is it time? What, or, or both, is it ease of use? Is it the, is it the user's expectations trying to tease out how you guys see that evolving? >>Yeah. Yeah. I think, I think the, the, this is still spaces. The movement is going very fast, but I think the space has been young. And right now a lot of these companies are seeing the potential that, that few offers. And I think the key dimensions, like the possibility isn't leadership ownership. So I think the key thing I'm seeing in you is these web companies seeing the momentum and looking to harness that book by enabling bridges web. One of the key trends in water has been FinTech. I think over the last five to six years, we'll have the Revolut and 26 platforms, new banks and super finance. So perhaps rising to the forefront and they are all enabling or connecting a page with them in some shape and form either any of them creating a crypto, some are launching their own native wallets. And these are essentially ways that they can one crack users. >>So the gen Z who are looking for war with finance to get them on board, but also to look to, you know, enable more adoption by data on users, one, not using these services that potentially create new revenue streams and, and create allocation of capital that they could not access to have access to otherwise. So I think that's one brand I'm seeing over here. I think the other key trend is in your use has been games. And again, that links are damaged. We have to, that is called the MetAware. So a lot of game companies are looking to step into game five, which is again, completely different. This is more work traditional game companies use use similarly metal versus we, again, worship creates a different business model and they see that users and gamers of the future were born to engage with that versus just being more eyes on the business of question or our ads. And I think that's something that they're, you know, becoming a bit off and quickly the space launching the one better versus, or are gained by applications or creating a comfortability with these, these, these, >>You know, I wanted to get it to this point, but I was going to ask about the community empowerment piece of this equation because she's identity is about the user's identity, which implies they're part of a community. Web three is very convenient community centric, but you mentioned gaming. I mean, people who have been watching the gaming world like ourselves, know that communities and marketplaces have been very active for years, many years, you know, over 15 years community, you know, games, currency in game activity has been out there. Right. But siloed within the games themselves. So now it seems that that paradigm is coming in and empowering all communities. Is this something that you guys see and agree with? And if so, what's different about that? What, how are our, how our communities being empowered? I guess that's the question. >>Yeah. I can maybe take that too. So, I mean, I've also heard of vaccine I'm in a 40% of their user base in Vietnam. And the average earning that a person makes in a month out of playing this game is more than the, you know, national daily or, you know, minimum wage that is there. Right. So that's the kind of potential actually going back as a combination of actually answering your earlier question, I think, or, and about what Sadat said, what's really unique in Asia is we still have a lot of unbanked people, right? So if you really look at the total unbanked population of the world, it's 1.6 billion and 24% of that as a nation, almost 375 million people are an issue. So these are people who do not have access to finance or credit. So the whole idea is how do we get these people on to a banking system on to peer peer, to peer lending out kind of peer to peer finance kind of capabilities? >>I think, you know, again, unstoppable domains kind of helps in that, right? If you just look@thepurethatthree.zero world and the complex, you know, technical way in which, you know, money or other crypto is transferred from one wallet to the other, it's very difficult for an un-banked person who probably cannot even do basic communication, cannot read and write, but actually be able to do it, but something that's very human readable, something that's very easy for him to understand something that's visual, something that he can see on his mobile with, you know, two G network. We are not talking of the world is talking about 5g, but there are parts of Asia which are still using two G and you know, two point 5g kind of network. Right? So I think that's one key use case. I think the banks are trying to solve because for them, this is a whole new customer segment. >>And sorry, I actually went back a little bit to your earlier question, but you know, coming back to this whole community building, right? So on March 8th, we're launching something called us women of web 3.0, that is three. This is basically to again, empower. So if you, again, look at Asia, you know, women, you know, need a lot of training. They need a lot of enablement for them to be able to leverage the power of that three.zero. I can talk about India because being from India, a lot of the women do not, you know, they, they do all the, you know, small businesses, but the money is not taken by middlemen or taken by their husbands, but fundamentally the money comes to them because that's what they use to educate their children. And it's the same thing in a lot of other, Southeast Asian countries as well. I think it's very important to build those communities or communities of women entrepreneurs. I think this is a big opportunity to really get the section of society, which probably, you know, will take 10 more years. If we go for the normal one to web two.zero progression where the power is with corporations and not with the individual. >>And that's a great announcement, by the way, you mentioned the $10 million worth of domains being issued out for this is democratization is what it's all about. Again, this is, you know, a new revolution. I mean, this is a new thing, so great stuff, more education, more learning, and can get the banks up and running, get those people banking because once they're banking, they get wallets, right? So they need the wallet. So let's get to the real meat here. You guys are in the territory, Europe and Asia, where there's a lot of wallets. There's a lot of exchanges because that's, they're not in the United States is few of them there, but most of them outside the United States and you got a lot of di apps developing, you know, decentralized applications. Okay. So you've got all this coming together and your territory, what's the strategy is that what's the strategy. How are you gonna attack that? You've got the wallets, you've got the exchanges and you've got D applications. You, >>Yeah. so I think just quickly there, I think one point is the Neil very expressive, beautifully is the final conclusion that that is something that has been inspired me, how better we can make it more inclusive that inspired mine. Yeah. I think for us, I think when a bit at the base star, when it comes to your right and the, the key focus in, in, in terms of our approach would be that the more do two dates, one, we want increase the utility of these domains. And the second thing is we weren't via proliferation with, with, with our partners. So when I speak on utility, I think utility is when you have a universe like depart, which is a domain name, and then you have these attributes around it, right? What, what that defines your identity. So in, in the context in Europe, we would look to find partners to help us enrich that identity around the domain name. >>And that adds value for users in terms of acquiring new leads and new blinds. And all the other element comes proliferation. I think it's about working with all those crypto and participants, as well as the adjacent companies, parents services who can help us educate current and future upcoming three users about the utility of domain names and help us onboard them to the, the. So I think that's going to be the general focus. I think the key is that as well, and hopefully it will be having watch regulation, you that allow us to do this at a visual level, but at the outset, I think it's going to be tackling it. Can't be by, can't be identified on this where there's deeper, better patient for and then making sure that we are partnering with local project partners that are demanding for local communities there. So, yeah, that's my view in, >>Oh, I think, yeah. So again, in Asia, once you have a significant part of Manatee living in Asia, right? So obviously I know obviously all the other challenges and the opportunities that we talk about, I think the first area of focus would be educating the people on the massive opportunity that they can not, they have, and if you're able to get them in early, I think it's great for them as well, right? Because by the time, you know, governments regulations and a large banking financial companies move, but if we can get the larger population or, you know, into this whole space, it's, it's good for them. So they are first movers in that space. I think we're doing a lot of things on this worldwide. I think we have done more than a hundred Pasco podcast, just educating people on water's web feed or, or, you know, waters, what are NFP domains, what is defy and, you know, so on and so forth. >>I think it would need some bit of localization customization in Asia, given that, you know, India itself has about 22 languages. And then there are the other countries which each of them have their own local languages and, you know, syntax, semantics and all those things. So I think that that is very important to be able to disseminate the knowledge or though it's it's global. But I think to get the grassroot people to understand the opportunity, I think it would need some amount of work that I think also building communities. I think John, you talked about communities so that such I'd talk about communities. I think it's very important to build communities because communities create ideation. It talks about people share their challenges so that people don't repeat the same mistakes. Also. I think it's very important to build communities based on impressed. I think we all know in the technology world, you can build communities and on telegram, telegram, discard, Twitter spaces and all those things. >>But, you know, again, when we're talking about financial inclusion, we're talking of a different kind of community building. I think that that would be important. And then of course I will, you know, kind of primarily from a company perspective, I think getting the 35 odd exchanges in Asia, the wallets to partner with us, just as an example, you know, they hired till September of last year, about 3,500 apps in just one quarter at double two, 7,000 tabs on their platform. But that is the pace or the speed of innovation that we are seeing on this whole, you know, three dot old space. I think it's very important to get those key partners. We're developing those dots or see the power of single sign on having a human readable, digital identity, being able to seamlessly transfer your assets, digital assets across multiple crypto's across multiple NFT when the market places and so on. So >>Yeah, and I think the whole community thing too is also you seeing the communities being part of certainly in the entertainment area and the artistry creator world, the users are part of the community own it too. So it goes both ways, but this brings up the marketplace too, as well, because you ha you guys have the opportunity to have trust built into the software layer, right? So now you can keep the reputation data. You don't, you can be anonymous, but it's trustworthy versus bots, which we all know bots can be killed and then started again with, and no one knows what the timeline has been around. So, you know, the whole inadequacy of web too, which is just growing pains, right? This is what it'll evolution looks like, you know, next to them, traction layer. So I love that vibe. How advanced do you think that thinking is where people are saying, Hey, we need this abstraction layer. We need this digital identity. We need to start expanding our applications so that the users can move across these and break down those silos where the data is cause that's, this is like the problem, right? It's the data silos that are holding it back. What'd you guys' reaction to that? The, the killing the silos and making it horizontally scalable. >>Yeah, I think it's, it's not problem. It is a problem of people who understand technology. It's a problem of a lot of the people in the business who want to compete effectively against those giants, which are holding all the data. So I think those are the people who will innovate and move again, coming back to financial inclusion, coming back to the unbanked and those guys just want to do their business. They want to live their daily life. I think that's not where you'll see, you will see innovation in a different form, but they're not going to disrupt the disruptors. I think that would be the people that are fintechs. I think they would be the first to move on to something like that. I mean, that's my humble opinion. >>Absolutely. I, I got you on creators, right? So like I said earlier, right, we are heading for a future where more creators on the internet, whether you're publishing, writing something, you're creating video content. And that means that the data they own, because that's their data, they're bringing it to the internet. That's more powerful, more useful, and they should be reprocessed on that basis. So I think people are recognizing that and they've been using the proposal and as they do that, they were warranties systems that enabled them to work permissions with data. They will want to be able to control what the permission and what they want to provide, adapt. And at the end of the day, you know, these applications have to work backwards from customers and keep the customers looking for, but that then, and ask where passport for >>The users want freedom. They want to be able to be connected and not be restricted. They want to freely move around the global internet and do whatever they want with the friends and apps that they want to consume and not feel arbitrage. They don't want to feel like they're kind of nailed into a walled garden and, you know, stuck there and having to come back. It's the new normal. If >>They don't want to be the, they don't want to be the product. They >>Don't want to be the perfect gentlemen. Great to have you on great conversation. We're going to continue this later. Certainly want to keep the updates coming. You guys are in a very hot area in Europe and Asia Pacific. That's where a lot of the action is happening. We see the entrepreneurial activity, the business transformation, certainly with the new paradigm shift and this big wave that's coming. It's here. It's mainstream. Thanks for coming on, sharing your insights. Appreciate it. >>Thanks for the opportunity. >>Great conversation. All the actions moving and happening real fast. This is the cube unstoppable debates partner showcase with I'm John for your host. Thanks for watching.

>>from >>around the globe. It's the Cube with digital coverage of AWS reinvent 2020 sponsored by Intel, AWS and our community partners. >>Hi. >>And welcome to the Cube. Virtual in our coverage of aws reinvent 2020. We have a cube virtual, and I'm your host, Justin Warren. And today, my guest is Shauna Wolverton, executive vice president of product at ZENDESK. And she's coming to us from Oakland, California. Shauna, welcome to the >>Cube. Thanks so much for having me. It is >>It is lovely to be here. How's the weather over there? In Oakland, >>we just suddenly went from summer to winter, which, uh, after the weather we've had is no complaints. >>All right, Well, as as a resident of Melbourne, where we have four seasons in one day, I am very familiar with rapid weather changes. So, uh, hopefully it's not too cold for you, and you get a little bit of nicer weather just before you go fully into winter. Absolutely. Now Zendesk and Amazon have a pretty close relationship is my understanding, and we know that Amazon is famous for its customer center at attitude. Wonderful thing about customers, of course, is that they're never really happy with everything that we have. So zendesk fit in with that with that relationship with Amazon. And how is your approach to customer? >>Yeah. I mean, the relationship we have with them is I'm really excited. Really Have gone all in on our move to the cloud. There are sole provider on DWI run all of our services, um, on AWS. And in addition, we have some great partnerships with, uh, Jacob Amazon Connect, which allows us to provide great telephony and call center services to our customers. We have a great partnership around event bridge and a zwelling app connect. So I think there is a fantastic relationship that we have where we're able to deliver not just our basic services, but to really take advantage of a lot of the services that Amazon on AWS provide s so that we can sort of accelerate our own roadmap and deliver great new features to our customers. >>Now, a lot of people have gone through a pretty similar adoption of the cloud of the moment. Unfortunate reason for doing so. But it certainly has driven the adoption very, very quickly. Uh, zendesk, of course, as you say, has been has been doing this for quite some time. So what have you noticed that stayed the same eso from last year to this year? What were you already doing that you're now noticing? Everyone else's discovering. Actually, this is pretty good. >>Well, you know, I think you know the rumors of of the call center and and the telephone as a channel. Their demise are greatly exactly. I think, um, for us. Much as we're all excited about chat and messaging and all of the different ways that we can connect with our customers, there's something about having a phone number and allowing people to pick up the phone and talk to a human that refuses to go out of style. And so I think, um, you know, our partnership with, uh with Amazon connection has been hugely powerful and even, you know, recently when a lot of this sort of acceleration has picked up, we've seen, um, you know, we saw a customer who had a power failure kind of massive failure of their own phone system. Be able thio, come to us, get, get, connect up and running incredibly quickly and start taking thousands of calls a day and that kind of sort of quick time to value fast start ability for our customers. Just this hugely important. Um, now. But really, you know, that's always been true, right? >>Yeah. I mean, when people want to call you and they want to talk to you, then they're not really happy If they can't get through that and particularly right now, being able to make that human human connection for me, I know that that that's been a really important part of getting through this. I work remotely most of the time. So actually, speaking to humans as we're doing now is is really refreshing change from just seeing everything on on a text screen. Um, so yeah, so it's It's interesting that the phone has actually has been so resilient, even though we were here from Ah, lot of young people say, Oh, we never answer the phone when someone calls, uh, but a lot of people are actually calling into businesses when they wanna make contact or when they when they don't see things on the website. So >>how does >>zendesk help, too, to integrate with what people are doing in their online and digital channels through to what they're doing with phone system. >>Yeah, but I think fundamentally people want their questions answered. One of my favorite studies that we did was around our benchmark study and we talked to Millennials. They said the first place they go to get help to their phone, but when you push it a little deeper, it was clear that they actually didn't know that the phone was for making phone calls. It was just all of the other help centers like like the first way that a lot of people today are looking for. Answers is, you know I wanna google it. And for that you need a really great help center has all that information out there and then you want toe have, you know, communities where people can talk to each other and get help. And then, you know, Mawr and Mawr. We're seeing the rise of messaging as a channel, both through the social channels like WhatsApp and Facebook Messenger Aziz Well, Azaz native messaging kind of ongoing conversations. He you ordered your dinner. It hasn't arrived. It's so great to be able to go into those applications and just message to the business and figure out what's what's going on and get that sort of instantaneous response as well, >>right? And you shared some stats with this regarding how much has moved across to some of these things phone based messaging channels. So tickets coming in has risen about 50% on DCA, paired to some gains on on live chat. So people are really embracing the idea of being about a message, not just individual talking to your friends in the group chat, but actually using that to engage with with the companies that they would normally use websites or or phone. It's like text chat is a thing. >>Yeah, I mean, it was funny to me. You know, I think we're still, uh, in the U. S. Not quite as far along as a lot of our international friends. When I when traveling was a thing that we did, you know, I was always like it was cool to see that there were billboards and ads that had what that phone numbers on them is a really, you know, way that businesses were wanting to engage. I mean, you think about be wanting to be where your customers are today. So many of us, um do have you know what's happened? Wechat and line and vibrant. They're all in our pocket. And being able to provide all of those two businesses is a new way to engage. I think we're finding is hugely powerful, >>right? So with with all of these dynamic changes that have been happening, and it sounds like it's actually just sort of riding the wave of what customers were already doing, we're just doing it just that little bit mawr. But have you noticed any other larger changes? Possibly ones that aren't related thio a pandemic, Just general shifts that have been happening that you've seen in your customer base? >>Yeah. I mean, like I said, I think so much of what we're seeing is that people, uh, in general want answers quickly, and whether it's a phone call is great. And like I said, people are not going to stop calling. But I think people want to make sure less than like, I need a human to have a conversation I want. I want the answer quickly, and that's where we're really focused in both thinking about how we provide tools around automating some of getting those answers using, uh, a i N m l so that people can come to us, ask questions and we can get them the best answer very quickly without, um, having Thio engage a person. I think things idea of quick resolution is clearly becoming one of the most important things in customer sentiment. I think we know that, um, Mawr and Mawr. This idea of how quickly I can get my question's resolved or how easy it is for me to do business with you is a huge differentiator in how people make buying >>choices. Mm. On that. That automation has long been a new track tive idea. I mean, I'm I'm old enough to remember expert systems and and having a go at doing this kind of heavily automated way of resolving particularly common issues. And I mean, we were familiar with Coulson, a chat scripts. Where there's here are the top three issues and or it will be in the I V. R. Where it's like we're currently experiencing this particular problems, so that resolves your question quite quickly. But there's been a big rise in things like chatbots and and the use of AI. How far advanced. Is that because I still remember some of the early forays into that were a little bit flaky, and that could actually exacerbate the poor customer experience. I'm already having a problem, and and now you're chatbots getting in the way. Have they gotten a lot better? Are they Are they up to the challenge? >>Yeah. I mean, I think what's really critical when you're thinking about automation? Um, in the conversations you're having with customers, it's it's two things. One Don't try to hide that. That you're a computer. No, no, my name is Chad. I am. I am a human. Um, you're not in the vault. Yeah, there's not anyone. Um, so I think being really clear. And then, um e think surfacing how thio very easily opt out of those flows. I think, um, you know, automation is great, but it's not away. You shouldn't think of it as a way to frustrate your users to keep them tied up until you can get to them. It really is. Give them some quick options. And if they don't? If those don't solve their problems, really make sure that your you've got an escape valve, right? We were putting out a new sort of flow build their product zendesk. And we have all of the different, uh, words that someone could say that air like smashing the zero button. That means please transfer me to a person, right? You're driving me crazy. Let me connect you to an agent. Eso We're really making sure that it's easy, um, for customers to provide the solution where their customers can get the help they need rather than I >>really like that. That's That's something I think that gets a little bit lost in the focus on computers and and on automation is that the reason we do this is to help the humans. So when we have these AI systems, it's not actually to replace. The human interaction is to make it better. It's to make mean that we can then get to that genuine connection. Computers a fabulous and when they work, it's when they don't when they frustrate things that that bothers us. And that's generally why we're calling is that something has already gone wrong and we're a bit frustrated. So adding more frustration, doesn't it? Sounds like a good approach. It sounds like zendesk really got that? That dolled in very, very well. Is that something that you've you've always had? Is it something that you've refined over time? And can you teach it to a bunch of other companies? >>Way would love to teach each other. People know, I think e think we have always thought about how the machines can help the humans. And I think one it's how can they help the customers, of course. But the other side that I don't think people talk about quite a much is how can we use computers to help agents? Right. So you're talking to a person, and how can we take sort of the best answers that they've given Thio other customers and surface those, um, when When a new agent is coming on board, how do we suggest, um, you know, the different kinds of work flows that they might want to use to solve this problem in a more dynamic way. So I really like to think of the computers never as a replacement but really as a sort of hidden superpower, Um, that organizations have to make every agent one of their best >>agents, right? Yes, it is a kind of external cyborg thing. I mean, I can't remember anything these days. I constantly right less and they all live in computers. But they are. That's the kind of society that we live with today. And I think we should remember to embrace that side of things. That ah, lot of life has actually gotten a lot better through the use of these computing systems. It's not all terrible. It's, um, and I think more companies could probably learn from zendesk. And the approach that you've taken to center the humans, both the customers and and your internal staff, the call center and and the people who are providing this service. No one enjoys it when things are breaking and and things have gone wrong being able to resolve that quickly. Thanks a better experience for everybody. >>Yeah. I mean, I think we find over and over again sometimes you know, if you can handle an issue that's gone wrong, Um well, you can actually induce more loyalty than you know. If someone never contacted. You'd also if you could really take advantage of the times you have, unfortunately, maybe messed up on bake those customers happy. You really do you know, put so much in the sort of loyalty piggy bank for later. It's really great. >>So for some of the companies that have maybe struggled with this a little bit and particularly under very trying conditions, is there's some advice that you could give to them. Is there some places that they should should start to investigate this when they want to improve the way that they handle customer service, perhaps with things like Zendesk. >>Yeah, I mean, I think a lot of what what we're focused on right now is the this channel that's coming. Like I said, we think a lot about social messaging, but also in native messaging. Andi, how you can have a sort of ongoing long term conversation for a long time customer service, sort of Holy Grail was chat, and you could have a agent online and a human online, and you could solve their problem and then move on right And and sometimes those things take a little longer to solve. Or, you know, you might have a big issue and a whole bunch of people who have an issue and maybe not enough agents to solve them. And so, with messaging. We've really changed the dynamic. So chat was this completely synchronous, Almost like a phone call. Kind of experience and more messaging. You're able to live in this sort of duality where we can have a conversation if we're both here. But just like with your friends, right? Sometimes you throw a message out to offend you. Put it in your pocket, you pick it up, and you could pick up the conversation right where you left off. So bring that paradigm into your customer support experience really allows you to take some of that fear out of handling the volume that might come from chat. To be able to sort of have these ongoing sort of back and forth conversations over time. Andi also and give that that persistent so that we're always both in the same place when we show up again together >>embracing what the technology does well and avoiding what it doesn't do. Well, that that sounds like a plan. >>Shawna, >>this has been fabulous. It is. It is always very edifying for me. Thio here, when companies are doing well and centering the humans to make the technology improve all of our lives. Um It has been wonderful to have you here on the Cube. >>Thanks so much. It was a lot of fun, right? >>And thank you for joining in and and watching us here of the Cube virtual and our special coverage off AWS reinvent 2020. Do come back and look for more coverage off. Reinvent 2020 right here on the Cube. Next time I've been your host, Justin Warren, and we'll see you again soon.

>>from around the globe. It's the Cube with digital coverage of Dell Technologies. World Digital Experience Brought to you by Dell Technologies. Hey, welcome back already, Jeffrey. Here with the Q. Come to you from our Palo Alto studio with our ongoing coverage of Del Tech World 2020. The digital experience Let's jump into a really excited to have our next guest CIA Sam Bird, the president of the Client Solutions Group for Dell. Sam, where you joining us from today? >>Hey, I am joining you live from Austin, Texas. Jeff looks beautiful. All weather? Yeah, its's turning really nice. Uh, nice time to be here in Austin, right? So, >>Sam, let's jump into it. I mean, you, you cover, you know, kind of the heart of what Dell started with which was which was PCs. And, you know, it's funny. A couple days ago, Michael tweeted because he likes to tweet, which is fun. An article that said that the PC officially died today. It's a reference back to an article I had to look at the January 26 2010. Officially, the PC officially died today. >>That >>is so bizarre, and that is not in fact, not true, you guys. We're seeing unprecedented demand, so I wonder if it is You Look back at that. And I'm sure you saw Michaels tweet. What kind of goes through your head? Because we're in a very different space than we were 10 years ago. >>Yeah, I think the world's changed a lot, Jeff from 10 years ago. I got to say, uh, the PC died 10 years ago. It feels pretty good being being dead for 10 years. So I think we actually saw a, you know, still alive and very vibrant. PC. So you think about everything that's happened with Cove it We have seen the PC and people using technology to stay connected, whether it's, you know, working in their business, learning from home, staying connected with other family members. So we'd like to talk about it Is the renaissance of the PC. It kind of this rebirth reemergence of this really good friend that you had has become really core toe how we're getting stuff done in the world today, and we've stayed bullish about the opportunity around the PC. Michaels had that view from, you know, when he started this company, and we've since expanded to many other areas beyond selling PCs. But we continue to be really committed to the value of that technology in people's hands, >>right? So just in defense of the of the article, it was written on the launch of the iPad right, which was a new a new form factor. And, you know, we've seen this proliferation of form factors both within PCs and mobile phones, and you know, the sizes of screens getting bigger and the size of green getting smaller and surface all kinds of different things. So I wonder if you could share, you know, kind of your perspective in, you know, kind of the opportunity that opens up when people are looking for different types of form factors. And then, more importantly, I think now it's horses for courses. So when I'm sitting at my desk, you know, I haven't a big giant XPS with all the ram and GPU and stuff Aiken stuff into it. If I'm going to the airport with a long flight, I want something small and light and easy to carry and what's interesting, I think, with cloud it enables you now to basically have the form factor that you need where you need it for the types of work that you're trying to get done. >>Yeah, I think you're absolutely right. You know, if you if you take that 10 years ago, article to today we have had an enormous amount of innovation in the industry that's made the device is exciting and appealing for how people wanna want to operate. So, you know, we've seen Jeff a shift towards more mobile form factors with cove in. So, um, a commercial space that used to be maybe half desktops, half notebooks is now in the 70% range. More mobile form factors which reflects how people want to use them. You know, they're sitting at home, they need that device to be portable. They wanna go between rooms and home. That's the other thing that we found in some of our, you know, research and work on the spaces. You know, people might want to sit at the kitchen table in the morning in the afternoon. Maybe they're outside. They might have their kids do in school from home and have to be around them part of the day, so they still need a mobile kind of form factor, but it's plugged in. I want full power to run my applications. And, like you said, we will get back to a world with travel and people being mobile. And then you need to dial in the right form factor that has maybe a smaller screen, more portable device. So one of the things that's kept this business vibrant, you know, for the past 10 years and right now is a bigger screen experience is really, really valuable. A keyboard and multiple ways of in putting into devices are valuable, so there's core. Things are great. And then we've got systems that are set up for how people want to use them. You know, we still have designers sitting at home using big desktop workstations because the most powerful thing there times really valuable. There's a right system for how you want to use technology, and I think that that's attendant, you know, an approach we take in our business, and that's what we see in the industry. I think that's what's helped keep it very vibrant and alive. >>I love it, I love it. It is truly that work from anywhere and anywhere as you just defined, could be a whole bunch of things, and it doesn't even mean just at home or just at the coffee shop. That's really interesting. Is you even change locations where you're working within within the home. That really supports that. So, >>you >>know, Cove, it hits light switch moment. Everybody's gotta work from home. So huge, huge pressure there. And now, as you said, you know, we're seven months into it. Still gonna be going on for a little bit while a little while before people go back. Huge, huge boost to your guys business. I'm curious if you can share some thoughts in terms of, you know, now, I I need to kind of project a little bit of that office back to the work from anywhere situation. And, you know, you guys are that you're kind of that edge device that ultimately connects back to the mother ship. >>Yeah, I think it's and that's where we've seen people realized. It's a really valuable device that helps keep them, you know, productive and connected. Um, we have seen it's very interesting of it used to be, you know, pre co vid for Most people work with the location, you know, Post Cove. It it's something you do, and suddenly it's very location agnostic, and we see the world operating that way in the future Jeff of these devices at the edge or need gonna be working in a world where sometimes it makes sense to be in an office. Maybe there's collaboration, other things you need to dio. But we're going to see people working from home working from a coffee shop, working from, you know, anywhere in the world, and we're gonna need to stay connected. In that way, it's enabling a great set of talent. It's enabling people to be where they want, you know, get done what they need to do in their personal lives and then be contributing in a great way, thio to a business. So I think technology plays a huge role in going and getting that done. And to me, the world doesn't just return back to a you know, pre cove in space. But we're now in this. We've learned we can operate in this kind of multi modality world where technology can help keep us connected, collaborating, getting stuff done in some cases more productive than ever before, and it's kind of unleashed this new wave of thinking. I think we will continue to see great creativity on stuff we're putting in our devices to enable that, you know, software applications approaches that are gonna enable that that will really take us forward as we look at the future. >>You know, I'm just curious if you could share, uh, you know, kind of Ah, general breakdown by kind of form factor. What do you see between kind of, you know, I don't know if you split high end desktops and low on desktops and then, you know, kind of laptops and Chromebooks, what's kind of the high level kind of breakdown, and how's that? Is it change significantly over the last several years? And you you just mentioned a boost. You know, during the time of Cove in >>Yeah, we've seen a shift towards notebooks. Now you know much Is the article you you pulled up from 10 years ago? I think the death, the death of the desktop has also been much exaggerated. So we're Maurin, a mode of 70% of the systems that were selling our notebooks 70 to 80% range. It's a little higher, and consumer Andi, that's, you know, 20 points up in the commercial space. So we're seeing, you know, people have valued that kind of portability of systems. You know that, said is we talk through some of the ways people use it. There are great uses for desktops, for people are in the same place where I need ultimate ultimate power and then a z your home. We've seen a little more shift Teoh a suddenly you know, portability. That was really valuable because you had Salesforce's engineers on the road all the time. And I really wanted something that, you know, lasted had great battery life and was really easy to carry around. Suddenly we're in a world plugged in at home like we look at our devices, we've gone. Now more than half of our laptops are basically on is we have intelligence built into our systems. That tunes how battery management is done. Empower Management's done. More than half those systems are now in a mode of all, basically, always on a C. So people are, you know, plugged in all the time. They would like a little more powerful system. So whether they're running, zoom or teams or some other app. Multitasking. It's like there's a, you know, different requirements there. I think that changes Azzawi go forward and we get back to, you know, the notebook. It's like the ultimate design people want is a great big screen. That's super light, and the battery lasts forever. And I'm like that keeps our engineers and designers working every day because that's a really hard, complex thing to solve. And, you know, we're we continue to work and and and push that next forward. Now it's a little more biased to power. Sitting on a desk. We will be back in a world where it's gonna be, Yeah, I want power to sit on the desk, be on a video conference, get work done. But I also need to be able to take that on the road with >>Yeah, I just think, you know, because of the proliferation of online applications, right? And you know so much of our work day no pun intended, you know, is done in all these different cloud based applications, whether its sales force or slack or asana or whether we're, you know, working in in, uh, social media applications or even are you know kind of cloud enabled local applications. You know, a lot of times I find you don't have to carry your device right. E can lead the one device of one location, one of the other. I know it's almost like you pick up exactly where you were when you log back into chrome or you log back into whatever your browser is. If you've got it all configured, you know you don't even need to carry. A lot of times I find it's it's it's really nice. And if I have to check a message on the phone, No, it's a very different way of working, and, uh, I think it's really pretty slick. I do want to get into productivity, which you've talked about a lot. You know, I've always said the best productivity investment anybody could make is a second screen on the desktop. I mean, it's so much more productive to have a second screen the third screen. You go to places like Wall Street and the NASDAQ floor, where time matters and productivity matters, their screens all over the place and you guys are doing a ton of fun stuff with screens. Big giant curve things, and you made an interesting observation in other interviews that now people are consuming their entertainment content via those screens, whether it's an over the top service with Netflix or or whatever. So this this kind of shift to, you know, kind of mawr content consumption as this blend between kind of what you do in your personal life and what you do in your work life, both in terms of time and content, you know, continue to mix so lot of exciting stuff happening in big, beautiful screens. >>Yeah, totally agree, Jeff. And we see you know we've looked at productivity and see boosts with a bigger screen around your system. Same thing with exactly as you describe putting two screens around the system or go to a trading floor and their screens everywhere because it's about the you know, it's about the content that you can consume and the, um, you know, the work that you go get done, and it's a lot more efficient to be able to have multiple screens. Whether it's looking at a presentation and doing a call, you know, a video call for work on on one screen or either side of Ah, screen. And we're seeing people build out that, you know, their home office, their work office. I think that's to me. The, you know, the exciting piece of you think about how technology is arming people to get their job done. Like you can't imagine if you had all the technology taken away from you. You're like, Okay, what am I gonna What am I go do? Like if the internet goes down, I don't quite know how to get go. Be productive here. You know, I go try to find someone who has a landline phone on the block and call someone up. Andi have actually have a discussion, but, like, I'm not gonna build out a work, you know, a workspace. I've gotta build out a home space companies that are pretty progressive, the ones that are investing Maurin technology for their employees. We're seeing them be ah, lot more successful in this covert air, which equals go get on the right tools the screen around the system, You know, the extra devices. So it's like, Hey, my postures. Great. I can actually go get work done. And I'm in a nice space. Same thing back in the office. We've built stuff. We're building low blue light technology into our commercial PCs. We put that on our high end consumer PC. So you know, now you can walk into your home office early in the morning. You can goto late at night. It will have you all tune so your body is ready to go to sleep. You know, you don't even have toe. I don't have to talk to your family at all during the day. You could just work all the time from your home office. But I think little pieces like that are going. How do we put technology in this world where it's, like, very easy toe walk in and out of your you know, your office and being tuned on. But, hey, I need to go to sleep or I need to be chilling out after that and get the right technology and capabilities that let people be successful. So I think it's pretty exciting. Everything we've been able to dio, >>right? So I want to shift gears a little bit. Um, talk about user interface. What? One of the reason of this article that we keep referencing 10 years ago was the launch of the iPad, right? And in the launch pad or the iPad didn't have, Ah, traditional keyboard. Um, but I think people found out that not having a traditional keyboard, depending on the type of your work you're doing is a little bit of an inhibitor to your productivity. But it really begs the question as we enter this new world of different types of interaction with these devices and the increased use of voice, whether it's with Siri or or Okay, Google, um, >>we've >>had, you know, regulations on the A d a. In terms of access to websites and this and that. Aziz, you kind of look into the future of of human interaction with these devices as you get more and more horsepower toe work with on the GPU and the CPU and you know, can free up more. Resource is to this type of activity. I know you can't share anything too far down the road. But what? How do you see kind of the future evolving to get beyond this quality keyboard that was designed to slow people down because types were, too. I'm still waiting for the more efficient keyboard option to be to be available. But what's the future of human interaction with these things? To take the the degree of efficiency up another level? >>Hey, Jeff, we will do a custom keyboard for you. So you get me your you get me your high speed layout, we'll get you get you one of those. Um, you know, we do see it is pretty remarkable how long the keyboards been around and we still see it's It's also remarkable to me how powerful that is as a input device for, you know, for some tasks in the world. So what we see is it's not gonna be what replaces the keyboard. And there's one way of going and doing things. But all this compute the sensors that capability on the systems are just gonna allow people to operate the way that they want to operate. So you look at a PC today. It still has this great keyboard. It still has a laptop form factor that has, you know, been there for It's probably 25 years or so. It's actually pretty nice because it fits on your lap. It balances really well on the coffee table. Um, it's, you know, We've looked at so many different form factors, and it actually is a stayed around for a good reason because it it's pretty pretty functional. You know, you take on top of that, though we've built touch in tow, all our systems and screen. So a capability that's available to many of our customers and I go people are just starting. In the beginning, it was like Okay, Hey, how do I take this PC with touch on the screen and then you go? I don't want to do everything with touch, but gosh, it's like how maney you now touch it. If it's something's not touch, you know you have little marks on the screen. I went thio, I went. Thio was looking and working with someone here in a design, a design firm, and, uh, they had a product that was non touch, and it's like I reached in touch the screen to try to make it bigger because my eyes were not quite as good and they were like, Oh yeah, that's not a touch that's not a touch system and everyone touches the screen so it's like that becomes normal voice is going to become normal we have capability on the PC. Like you said, there's a bunch of voice ecosystems. Not everything is easiest to go do invoice. There are some things where you go ahead. I just want to go touch that, you know, gesture in the same way we look at intelligence on the system of also going There are things I wanna have just happen because I always I always do that and I shouldn't have to do voice. I shouldn't have to do gesture, touch everything else like, Hey, maybe I start the morning and I always pull up my calendar. Why doesn't that happen? Or I like to listen to her, You know, a song in the evening as I'm typing away on email on getting things buttoned up for the day. It's like your system can anticipate some of those things and it will just do that for you. So I think I think you're exactly right. We're going to see multiple ways of interacting with technology, and it needs to be natural and easy for us and then let the user pick pick the way that they want to go and do things right. >>Well, you just touched on a whole, you jumped ahead to questions on my list of things I want to talk about. And really, that's the application of machine learning and artificial intelligence, not in a generic way. That's an app that sits inside of the PC, but but in terms of using that intelligence as you just described based on my work flow based on my habit based on the applications I use based on you know what, you can observe and learn about me. Or maybe it SSM dictate down from from the corporate set up. You know how that PC operates for me? Because I think that's it is a really interesting thing, right? Everyone uses their machine differently, and whether they use, you know, shortcuts or not, How many tabs do they have open? You know, the the variability. You must have crazy studies on this in terms of the way people actually operate. These things is so, so high, so huge opportunity to, you know, again kind of remove the the get the signal from the noise and help people decide what they should do. Prioritize what they should do and add a layer of of simplicity to you. know it is a complex amount of notifications firing at me all day long. >>Yeah, I think that's a huge. You know, you talked about the potential you have in a world where more APS that we use our cloud cloud based of going How do I augment the capability in this client device at the edge To be intelligent and helped me go do mawr versus just being, you know, really dumb and serving up this other other content. And I think everything you describe is opportunity that we see We started Jeff about five years ago and have been very aggressive and putting intelligence and machine learning into the systems we started on our work stations, where there is an obvious application of, like, how do I tune a system to get the most performance out of an application? And we saw settings configurations making them different helped tune these very specific, you know, cad engineering programs that developers were running their times really valuable. They want the most performance. We used to have to have people sit down and we go. Okay, let's go run this application. Under this workload, we can put a table together. Here's a bunch of recommendations. We started going well, Hey, how do we have that happened? Automat like, let's try different settings. Figure out what works. The machines should should self tune itself then and figure out what's right and get based on exactly what I'm running. And people can be running different combinations so suddenly got a lot smarter than our great engineer sitting in the lab and figuring out those tables. And then, you know, from that time then we brought it to I think, what's just tip of the iceberg Now, where we start looking at, uh, performance across all our systems? What applications of my running go set things up so that it works? We talked a little bit about batteries and power management. Hey, how am I using this system if I am a really mobile person? Always, you know, taking my battery down to really low levels, hopping on a plane, I need to be quickly charged, like the system can figure out. Hey, I really need to tune things. Not for when, when you go through all the mechanics of a battery, it's like I am willing to sacrifice some on the longevity of the battery to enable really fast charging of that system because Jeffs always on the go Jeff runs his battery down. I need to make sure when he plugs in, he has maximum juice. Hey, here's Sam who's in a work from home mode, always plugged in. It's not great on any battery in the world to always be at, you know, maximum maximum charge every single minute of the day. And Sam has not unplugged his system in the past. You know, five days. Hey, we can run that at 95% and he will have a long life to that battery and be really happy with the system. And he's never gonna run out of power. You can start doing in that space. You can start doing it around sound and the environment that people are in, how we get smart. And I think there's an enormous amount you could do on top of that, like you described just how people have used the systems and it can sound a little eerie, but like it's what we you know, the machine suddenly knows how I'm going to go do stuff, but I'm like I would like that it to be anticipating what I'm doing, and then it starts taking that mundane stuff that we have to do that just eats up time and, you know, goes and gets that done for us. So we could be focused on the creative and the really pushing the boundaries, thinking >>I love it because it always goes back to kind of what do you optimizing for right? And there isn't necessarily one answer to that question, and there's a lot of factors that go into that in terms of the timing. As you said, the person their behavior you know happen to GPS is I'm at an airport. Probably need to plug in for you in the airplane. It's a good stuff. I want to. I want to shift gears a little bit, Sam, to talk about operating systems, Um, and and you know, chromebooks air out now. And you know, it was kind of this breakthrough to go beyond kind of Windows based systems. I think there's a lot of people that you know hope at >>some point >>will be, you know, have the option to run Lennox based systems. But it's just, you know, with a cloud based world and a multi, you know, kind of device interaction with all those different applications, whether it's it's my phone or my my desktop or my laptop or my my chromebook or my whatever. Um, Aziz, you start to think about kind of operating systems and opening up, you know, kind of a new level of innovation with because the expectation now for for like, a chromebook is that it's almost 100% Web based APS, right? That there's really not a lot of need for anything local. Maybe a quick download, a picture too attached to to an email or something. How do you kind of look at the future and kind of operating systems for PC? Specifically? >>Yeah. Well, I think is You describe Jeff, the applications and what you're doing on the system has become increasingly important over time, and it will only become more important as we go go forward. So, you know, from that point of view window, we dio work with windows. We do work with Google and chrome. I mean, Windows 10 is a really good based operating system. Chrome has a lot of nice capability in that operating system, you know, Obviously Apple, a competitor, has a different approach in that space. But I think we have a really good set of offerings that we can put on our our systems. And then we're focused on tuning that experience on top of the operating system. I I think it's still too complicated to go and put a, you know, get a new PC into a work or home environment, retire the old PC and manage that system. And what we look at is independent of that operating system. People want to go get their stuff done. We need to make that great. They wanna get their device, they want to turn it on and they want to go use it. And we want to build a world where, like, as I'm getting a new device, my device should know me well enough to go. Hey, Sam, this is this is the right time to get a device. This is the right kind of device that you should get based on what you're going and doing. Hey, I'm going to just keep you up to date. I am going to you think about any issues with the system. We still have too many things that flow through a traditional Hey, there's an I T. Help desk and then they figure that out and then I go toe level two or level three if they can't sort that out. Hey, how do we put that stuff to your point, Jeff before around intelligence, How do we automate those processes? So we're thinking through You know what needs to happen on that system, keeping it up to date and fixing and remediating that system. So I think there's a huge potential regardless of what operating system is beneath it, and we have very good choices there to go. We've got to make that experience the one that's great for the users and that that's where we're really focusing our, you know, our time and our energy, Right? >>So let me shift gears again a little bit and full disclosure I've bought, and I don't know how many XPS towers in a row. I think I'm on my third or fourth in a row. I love >>it. I >>mean, I'm a desktop. I like to just pack those things full of as much horsepower and GPU and CPU and memory as I possibly can because to me again, Back to an investment and productivity. I don't wanna be waiting for slow machines. I just to me it's a couple 100 bucks for this upgrade. That upgrade, it seems brain dead to me that people don't do that. But in terms of when you get these things now and it comes in the mail, it's basically a >>box and a machine, and >>you think back to the old days right when there was books and warranty cards and, you know, a whole plethora of stuff that kind of fell out of that box. I know you know. That's That's probably a leading indicator on the consumer side, about some of your efforts around sustainability and and being efficient and obviously taking advantage of things like the cloud in terms of activating these machines in this and that. But I wonder if you can share a little bit on what you guys have been doing about sustainability, because I know it's important. You know, there's a big focus around, you know, kind of environmental trash on old electron ICS, which is a riel, a real problem that people are dressing. So I wonder if you can. You know. Take a minute, Thio, to share your guys efforts in this area. >>Yeah, I think you're absolutely right, Jeff. It is. It is really important. And we see, you know, arming the world with technology so people can do better. Things really matters, but I love doing stuff outside, like I want the environment to be great. And we need to do that in a sustainable and environmentally friendly way. So a couple of places we, you know, pushed really aggressively. You touched on the packaging. So whether that's taking, um, content out of boxes, that doesn't that doesn't need to be there. We've made very aggressive commitments with a series of 2030 goals that we're marching towards is a company where we said, you know, 100% of our packaging will be from sustainable or recyclable sources. So we've already moved aggressively in that space. When you look at what ocean bound plastic we're putting in our boxes, how we think about the materials that were picking, you know, cardboard, and using that in ways that go through the you know, the mail and can be shipped effectively. So we have maximum content there that can be recycled. We've we've committed that we will take back a system for every system that we ship. So getting and building this circular economy for electron ICS, we think is is very important. So we take the stuff that we've got out there and we put that back into a recycle process where you know your old PC can become part of your new cutting edge technology PC and we've led the industry and doing that in plastics were taking plastics from cases and plastics from systems, getting that back into new systems. We've done that with precious metals from the from the, uh, PCB lay board designs inside the systems. We've done that with rare earth metals and magnets, and we think there's opportunity to go farther in that space and then the 3rd 3rd kind of thing that we've committed Jeff is by by 2030 to have half the content of our new systems, be from recycled or renewable content. And we do a good job today of having the content in the systems be recyclable. It's almost over 90% by weight, but what we want to do and the work we need to go do is go get that recycled content going into a cutting edge technology that we're putting out there, and it's not. That's not a simple problem of going. People want things a structurally strong as possible, a super thin as performance as possible. And then we need to you, you know, we gotta use, um, basically waste that comes through and gets turned into new products. So we have our engineers are material science people working on how we make that riel. And we set some aggressive goals with, you know, Michael and the company that will be leadership and that we don't quite exactly know how to get there, but put us on the right kind of edge of pushing and doing the things that we need. Thio. We can have great technology and, you know, be responsible in the way that, as you said, is very important. >>It's great, and it's good to write it down, right? If you don't write it down, then it's just it just disappears into the into the ether. So, Sam, I really enjoyed getting to catch up. I want to give you the final word with a little bit. Look to the path and a little bit look to the future, right? A lot of conversation about Moore's law, and we got to the end of Moore's law and blah, blah, blah. And and I think that, you know, there's obviously technology behind that, and there's some real conversations. But to me, the more interesting topic around Moore's law is really the idea of Moore's law and this continual advancement of technology that's better, faster, cheaper. You've been doing this for 20 years at Del. You've seen tons of, you know, kind of Moore's law impacts and operating in this world where, you know, compute, compute storage and networking just is on this exponential scale on whether you want to talk about GP use or whatever again to me, it's not about the number, of course, and the transistor. It's about the transition in the core. It's about really the concept of this working in a world where you know you're gonna have a lot more. Where is power work with How do you How do you kind of reflect on, you know, the stuff that you're shipping today versus what you were shipping five years ago, 10 years ago, 20 years ago and then, more importantly, is you look forward. Um, you know what is what are you excited about? What gets you up in the morning? What puts a big smile on your face? Still come to work after 20 years of Dell? >>Yeah. You know, Jeff, it's a great question because the industry has changed so much over the last 10 20 years. So it's sometimes a fun thing. Toe. Look back at some of the products that we put out before. That seemed amazing at that point in time and you stack them against what we're doing now and then it could bring you down to Earth a little bit. So you see, the, uh, you see just the exponential improvements that we're able to make around the design of the product, the capability of the products. And I see that continuing the thing that gives me, you know, huge thought around this the device and the PC and the role is gonna play at the edge. We just did some research and we were looking at Millennials and Gen Z and looking around the world, and that is a huge and growing part of the population. It will be the the users of technology in the future with the world we're in today, 45% of them. So almost half of them said they would take their dollars and they want a premium, high end PC experience, and they would prioritize that versus other things they spend money on to go and have a great PC as a personal tool. Do you think about that translating to in a work environment they're gonna expect those same kind of great tools? And then to the question you asked, You know, I see a huge opportunity to continue to push forward the value and the way people use these devices, whether it's the intelligence we talked about. That to me is really exciting around building a machine that knows me and does things for me and how I want to use it, our ability to build immersive experiences so that you know, whether I'm gaming after work, collaborating with co workers like how do I put it so that we're together and it's a good Aziz that in person experience, we're gonna be able to do that with technology. You talked in a great questions around. Hey, the ways people interact with the systems, it will become natural. It will become whatever way they want to go and do that. And I think we can do that in a world where, yes, you can walk between all kinds of different devices. There will not be one device to end all. You'll be in a small screen device. You're gonna use a monitor. You're going to use a PC device. There will be technology across the home. But toe have that have that link together in the role that PC is gonna play in. That to me, is exciting. And we continue to, you know, invest aggressively. Michael saw that when he started the company. We continue to believe in the power of technology, and we're gonna figure out and drive those breakthroughs that will make the, you know, products exciting. And I love doing that every day of seeing the innovation we can put together and how that makes a difference for people. To me, that's really an exciting thing. >>Well, Sam, thank you. Thank you for the update. Again, the rumors of the PCs demise were greatly overstated. 10 years and glad to see that you're just kicking tail and doing exciting things. So thanks for for sharing your insight and your experience with us. >>Hey, thanks a lot for having me, Jeff. Great to talk to you. >>Absolutely. All right. He's Sam. I'm Jeff. You're watching the cubes. Continuing coverage of Dell Technology World 2020 The Digital Experience. Thanks for watching. See you next time.

[Music] hello and welcome to the Palo Alto students leaky bomb John Farrar we're here for a special cube conversation and special report big news from VMware discuss the launch of the availability of vSphere 7 I'm here with Chris Prasad SVP and general manager of the vSphere business and cloud platform business unit and Paul Turner VP a VP of Product Management guys thanks for coming in and talking about the big news thank you for having us you guys announced some interesting things back in march around containers kubernetes and the vSphere Chris just about the hard news what's being announced today we are announcing the general availability of vSphere 7 John it's by far the biggest release that we have done in the last 10 years we previewed it this project Pacific a few months ago with this release we are putting kubernetes native support into the vSphere platform what that allows us to do is give customers the ability to run both modern applications based on kubernetes and containers as well as traditional VM based applications on the same platform and it also allows the IT departments to provide their developers cloud operating model using the VMware cloud foundation that is powered by this release this is a key part of our tansu portfolio of solutions and products that we announced this year and it is star gated fully at the developers of modern applications and the specific news is vSphere 7 is general available generally vSphere 7 yes ok that so let's on the trend line here the relevance is what what's the big trend line that this is riding obviously we saw the announcements at VMware last year and throughout the year there's a lot of buzz pascal sternness says there's a big wave here with kubernetes what does this announcement mean you guys with the marketplace trend yeah so what kubernetes is really about is people trying to have an agile operation they're trying to modernize their IT applications and they the best way to do that is build off your current platform expand it and make it a an innovative a agile platform for you to run kubernetes applications and VM applications together I'm not just that customers are also looking at being able to manage a hybrid cloud environment both on pram and public cloud together so they want to be able to evolve and modernize their application stack but modernize their infrastructure stack which means hybrid cloud operations with innovative applications kubernetes or container based applications on VMs what's excited about this trend increase we were talking with us at vmworld last year and we've had many conversations around cloud native but you're seeing cloud native becoming the operating model for modern business I mean this is really the move to the cloud if you look at the successful enterprises and even the suppliers the on-premises piece if not move to the cloud native marketplace technologies the on premise isn't effective so it's not so much on premises going away we know it's not but it's turning into cloud native this is the move to the cloud generally this is a big wave yeah absolutely I mean if John if you think about it on-premise we have significant market share by far the leader in the market and so what we are trying to do with this is to allow customers to use the current platform they are using but bring their application modern application development on top of the same platform today customers tend to set up stacks which are different right so you have a kubernetes stack you have a stack for the traditional applications you have operators and administrators who are specialized in kubernetes on one side and you have the traditional VM operators on the other side with this move what we are saying is that you can be on the same common platform you can have the same administrators who are used to administering the environment that you already had and at the same time offer the developers what they like which is kubernetes dial-tone that they can come and deploy their applications on the same platform that you use for traditional applications yeah Paul Paul Pat said kuba is gonna be the dial tone on the Internet most Millennials might even know what dial tone is but if what he meant is is that's the key fabric that's gonna work a straight and you know we've heard over the years skill gap skill gap not a lot of skills out there but when you look at the reality of skills gap it's really about skills gaps and shortages not enough people most CIOs and chief information security are so that we talk to you say I don't want to fork my development teams I don't want to have three separate teams so I don't have to I I want to have automation I want an operating model that's not gonna be fragmented this kind of speaks to this whole idea of you know interoperability and multi-cloud this seems to be the next big way behind ibrid I think it I think it is the next big wake the the thing that customers are looking for is a cloud operating model they like the ability for developers to be able to invoke new services on demand in a very agile way and we want to bring that cloud operating model to on-prem to Google cloud to Amazon Cloud to Microsoft cloud to any of our VC peepee partners you get the same cloud operating experience and it's all driven by a kubernetes based dial-tone it's effective and available within this platform so by bringing a single infrastructure platform that can one run in this hybrid manner and give you the cloud operating agility that developers are looking for that's what's key in version seven says Pat Kelsey near me when he says dial tone of the internet kubernetes does he mean always on or what does he mean specifically just that it's always available what's what's is what's the meaning behind that that phrase no I the first thing he means is that developers can come to the infrastructure which is the VMware cloud foundation and be able to work with a set of api's that are kubernetes api s-- so developers understand that they are looking for that they understand that dial tone right and you come to our VMware cloud foundation once across all these clouds you get the same API said that you can use to deploy that application okay so let's get into the value here of vSphere seven how does VMware vSphere seven specifically help customers isn't just bolting on kubernetes to vSphere some will say is it that's simple or used whether you're running product management no it's not that easy it's yeah some people say hey use bolton kubernetes on vSphere it's it's not that easy so so one of the things if if anybody's actually tried deploying kubernetes first it's highly complicated um so so definitely one of the things that we're bringing is you call it a Bolton but it's certainly not like that we are making it incredibly simple you talked about IT operational shortages customers want to be able to deploy kubernetes environments in a very simple way the easiest way that we can you can do that is take your existing environment that are out ninety percent of IT and just turn on turn on the kubernetes dial tone and it is as simple as that now it's much more than that in version seven as well we're bringing in a couple things that are very important you also have to be able to manage at scale just like you would in the cloud you want to be able to have infrastructure almost self manage and upgrade and lifecycle manage itself and so we're bringing in a new way of managing infrastructure so that you can manage just large scale environments both on-premise and public cloud environments and scale and then associated with that as well is you must make it secure so there's a lot of enhancements we're building into the platform around what we call intrinsic security which is how can we actually build in truly a trusted platform for your developers and IT yeah I mean I was just going to touch on your point about the shortage of IT staff and how we are addressing that here the the way we are addressing that is that the IT administrators that are used to administering vSphere can continue to administer this enhanced platform with kubernetes the same way they administered the older releases so they don't have to learn anything new they are just working the same way we are not changing any tools process technologies it was before same as it was before more capable dealer and developers can come in and they see new capabilities around kubernetes so it's best of both worlds and what was the pain point that you guys are so obviously the ease-of-use is critical Asti operationally I get that as you look at the cloud native developer Saiga's infrastructure as code means as app developers on the other side taking advantage of it what's the real pain point that you guys are solving with vSphere 7 so I think it's it's it's multiple factors so so first is we've we've talked about agility a few times right there is DevOps is a real trend inside an IT organizations they need to be able to build and deliver applications much quicker they need to be able to respond to the business and to do that what they are doing is they need infrastructure that is on demand so what what we're really doing in the core kubernetes kind of enablement is allowing that on-demand fulfillment of infrastructure so you get that agility that you need but it's it's not just tied to modern applications it's also your all of your existing business applications and your modern applications on one platform which means that you know you've got a very simple and and low-cost way of managing large-scale IT infrastructure so that's that's a huge piece as well and and then I I do want to emphasize a couple of other things it's it we're also bringing in new capabilities for AI and ML applications for sa P Hana databases where we can actually scale to some of the largest business applications out there and you have all of the capabilities like like the GPU awareness and FPGA where FPGA awareness that we built into the platform so that you can truly run this as the fastest accelerated platform for your most extreme applications so you've got the ability to run those applications as well as your kubernetes and container based applications that's the accelerate application innovation piece of the announcement right that's right yeah it's it's it's quite powerful that we've actually brought in you know basically new hardware awareness into the product and expose that to your developers whether that's through containers or through VMs which I want to get your thoughts on the ecosystem and then in the community but I want to just dig into one feature you mentioned I get the lifestyle improvement a life cycle improvement I get the application acceleration innovation but the intrinsic security is interesting could you take a minute explain what that is yeah so there's there's a few different aspects one is looking at how can we actually provide a trusted environment and that means that you need to have a way that the key management that even your administrator is not able to get keys to the kingdom as we would call it you you want to have a controlled environment that you know some of the worst security challenges inside and some of the companies has been your in choler internal IT staff so you've got to have a way that you can run a trusted environment and independent we've got these fair trust authority that we released in version 7 that actually gives you a a secure environment for actually managing your keys to the kingdom effectively your certificates so you've got this you know continuous runtime now not only that we've actually gone and taken our carbon black features and we're actually building in full support for carbon black into the platform so that you've got negative security of even your application ecosystem yeah that's been coming up a lot in conversations the carbon black in the security piece chrishelle see these fear everywhere having that operating model makes a lot of sense but you have a lot of touch points you got cloud hyper scale is that the edge you got partners so the other dominant market share and private cloud we are on Amazon as you well know as your Google IBM cloud Oracle cloud so all the major clouds there is a vSphere stack running so it allows customers if you think about it right it allows customers to have the same operating model irrespective of where their workload is residing they can set policies compliance security they said it once it applies to all their environments across this hybrid cloud and it's all fun a supported by our VMware cloud foundation which is powered by vSphere 7 yeah I think having that the cloud is API based having connection points and having that reliable easy to use is critical operating model all right guys so let's summarize the announcement what do you guys take dare take away from this vSphere 7 what is the bottom line what's what's it really mean I I think what we're if we look at it for developers we are democratizing kubernetes we already are in ninety percent of IT environments out there are running vSphere we are bringing to every one of those vSphere environments and all of the virtual infrastructure administrators they can now manage kubernetes environments you can you can manage it by simply upgrading your environment that's a really nice position rather than having independent kind of environments you need to manage so so I think that's that is one of the key things that's in here the other thing though is there is I don't think any other platform out there that other than vSphere that can run in your data center in Google's in Amazon's in Microsoft's in you know thousands of VC PP partners you have one hybrid platform that you can run with and that's got operational benefits that's got efficiency benefits that's got agility benefits yeah I just add to that and say that look we want to meet customers where they are in their journey and we want to enable them to make business decisions without technology getting in the way and I think the announcement that we made today with vSphere 7 is going to help them accelerate their digital transformation journey without making trade-offs on people process and technology and there's more to come look we're laser focused on making our platform the best in the industry for running all kinds of applications and the best platform for a hybrid and multi cloud and so you'll see more capabilities coming in the future stay tuned well one final question on this news announcement which is this awesome vSphere core product for you guys if I'm the customer tell me why it's gonna be important five years from now because of what I just said it is the only platform that is going to be running across all the public clouds right which will allow you to an operational model that is consistent across the clouds so think about it if you go to Amazon native and then you have orc Lord in Azure you're going to have different tools different processes different people trained to work with those clouds but when you come to VMware and you use our cloud foundation you have one operating model across all these environments and that's going to be game-changing great stuff great stuff thanks for unpacking that for us graduates on the insulin thank you at vSphere 7 News special report here inside the cube conversation I'm John Ferger thanks for watching [Music]

[Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] hello and welcome to the Palo Alto students leaky bomb John free we're here for a special cube conversation and special report big news from VMware to discuss the launch of the availability of vSphere seven I'm here with Chris Prasad SVP and general manager of the vSphere business and cloud platform business unit and Paul Turner VP a VP of Product Management guys thanks for coming in and talking about the big news thank you for having us you guys announced some interesting things back in march around containers kubernetes and the vSphere there's just about the hard news what's being announced today we are announcing the general availability of vSphere 7 John it's by far the biggest release that we have done in the last 10 years we previewed it this project Pacific a few months ago with this release we are putting kubernetes native support into the vSphere platform what that allows us to do is give customers the ability to run both modern applications based on kubernetes and containers as well as traditional VM based applications on the same platform and it also allows the IT departments to provide their developers cloud operating model using the VMware cloud foundation that is powered by this release this is a key part of our tansu portfolio of solutions and products that we announced this year and it is targeted fully at the developers of modern applications and the specific news is vSphere 7 is general available you know really vSphere 7 yes ok that so let's on the trend line here the relevance is what what's the big trend line that this is riding obviously we saw the announcements at VMworld last year and throughout the year there's a lot of buzz Pat Keller says there's a big wave here with kubernetes what does this announcement mean for you guys with the marketplace trend yeah so what kubernetes is really about is people trying to have an agile operation they're trying to modernize their IT applications and they the best way to do that is build off your current platform expanded and and make it a an innovative a agile platform for you to run kubernetes applications and VM applications together I'm not just that customers are also looking at being able to manage a hybrid cloud environment both on Prem and public cloud together so they want to be able to evolve and modernize their application stack but modernize their infrastructure stack which means hybrid cloud operations with innovative applications kubernetes or container based applications and VMs what's excited about this trend Chris we were talking with us at VMworld last year and we've had many conversations around cloud native but you're seeing cloud native becoming the operating model for modern business I mean this is really the move to the cloud if you look at the successful enterprises even the suppliers the on-premises piece if not move to the cloud native marketplace technologies the on premise isn't effective so it's not so much on premises going away we know it's not but it's turning into cloud native this is the move to the cloud generally this is a big wave yeah absolutely I mean if Jon if you think about it on-premise we have significant market share by far the leader in the market and so what we are trying to do with this is to allow customers to use the current platform they are using but bring their application modern application development on top of the same platform today customers tend to set up stacks which are different right so you have a kubernetes stack you have a stack for the traditional applications you have operators and administrators who are specialized in kubernetes on one side and you have the traditional VM operators on the other side with this move what we are saying is that you can be on the same common platform you can have the same administrators who are used to administering the environment that you already had and at the same time offer the developers what they like which is kubernetes dial-tone that they can come and deploy their applications on the same platform that you use for traditional applications yep all Pat said Cuba is gonna be the dial tone on the internet most Millennials might even know what dial tone is but a buddy mince is is that's the key fabric there's gonna work a straight and you know we've heard over the years skill gap skill gap not a lot of skills out there but when you look at the reality of skills gap it's really about skills gaps and shortages not enough people most CIOs and chief and major security are so that we talk to you say I don't want to fork my development teams I don't want to have three separate teams so I don't have to I want to have automation I want an operating model that's not gonna be fragmented this kind of speaks to this whole idea of you know interoperability and multi-cloud this seems to be the next big way behind ibrid I think it I think it is the next big wake the the thing that customers are looking for is a cloud operating model they like the ability for developers to be able to invoke new services on demand in a very agile way and we want to bring that cloud operating model to on-prem to Google cloud to Amazon Cloud to Microsoft cloud to any of our VC peepee partners you get the same cloud operating experience and it's all driven by a kubernetes based dial-tone it's effective and available within this platform so by bringing a single infrastructure platform that can one run in this hybrid manner and give you the cloud operating agility that developers are looking for that's what's key in version seven says Pat Kelsey near me when he says dial tone of the internet kubernetes does he mean always on or what does he mean specifically just that it's always available what's what says what's the meaning behind that that phrase the the first thing he means is that developers can come to the infrastructure which is the VMware cloud foundation and be able to work with a set of api's that are kubernetes api s-- so developers understand that they're looking for that they understand that dial tone right and you come to our VMware cloud foundation that runs across all these clouds you get the same API said that you can use to deploy their application okay so let's get into the value here of vSphere seven how does VMware vSphere 7 specifically help customers isn't just bolting on kubernetes to vSphere some will say is it that's simple or are you running product management no it's not that easy it's yeah some people say hey just Bolton kubernetes on vSphere it's it's not that easy so so one of the things if if anybody's actually tried deploying kubernetes first it's it's highly complicated um so so definitely one of the things that we're bringing is you call it a bolt on but it's certainly not like that we are making it incredibly simple you talked about IT operational shortages customers want to be able to deploy kubernetes environments in a very simple way the easiest way that we can you can do that is take your existing environment that are out ninety percent of IT and just turn on turn on the kubernetes dial tone and it is as simple as that now it's much more than that in version 7 as well we're bringing in a couple things that are very important you also have to be able to manage at scale just like you would in the cloud you want to be able to have infrastructure almost self-managed and upgrade and lifecycle manage itself and so we're bringing in a new way of managing infrastructure so that you can manage just large scale environments both on-premise and public cloud environments and scale and then associated with that as well is you must make it secure so there's a lot of enhancements we're building into the platform around what we call intrinsic security which is how can we actually build in truly a trusted platform for your developers and IIT yeah I mean I I was just going to touch on your point about the shortage of IT staff and how we are addressing that here the the way we are addressing that is that the IT administrators that are used to administering vSphere can continue to administer this enhanced platform with kubernetes the same way administered the older laces so they don't have to learn anything new they're just working the same way we are not changing any tools process technologies so same as it was before same as it was before more capable dealer and developers can come in and they see new capabilities around kubernetes so it's best of both worlds and what was the pain point that you guys are so obviously the ease-of-use is critical Asti operationally I get that as you look at the cloud native developer Saiga's infrastructure as code means as app developers on the other side taking advantage of it what's the real pain point that you guys are solving with vSphere 7 so I think it's it's it's multiple factors so so first is we've we've talked about agility a few times right there is DevOps as a real trend inside an IT organizations they need to be able to build and deliver applications much quicker they need to be able to respond to the business and to do that what they are doing is is they need infrastructure that is on demand so what what we're really doing in the core kubernetes kind of enablement is allowing that on-demand fulfillment of infrastructure so you get that agility that you need but it's it's not just tied to modern applications it's also your all of your existing business applications and your monitoring applications on one platform which means that you know you've got a very simple and and low-cost way of managing large-scale IT infrastructure so that's a that's a huge piece as well and and then I I do want to emphasize a couple of other things it's we're also bringing in new capabilities for AI and m/l applications for sa P Hana databases where we can actually scale to some of the largest business applications out there and you have all of the capabilities like like the GPU awareness and FPGA were FPGA awareness that we built into the platform so that you can truly run this as the fastest accelerated platform for your most extreme applications so you've got the ability to run those applications as well as your kubernetes and container based applications that's the accelerated application innovation piece of the announcement right that's right yeah it's it's it's quite powerful that we've actually brought in you know basically new hardware awareness into the product and expose that to your developers whether that's through containers or through VMs Chris I want to get your thoughts on the ecosystem and then the community but I want to just dig into one feature you mentioned I get the lifestyle improvement a life cycle improvement I get the application acceleration innovation but the intrinsic security is interesting could you take a minute explain what that is yeah so there's there's a few different aspects one is looking at how can we actually provide a trusted environment and that means that you need to have a way that the the key management that even your administrator is not able to get keys to the kingdom as we would call it you you want to have a controlled environment that you know some of the worst security challenges inside and some of the companies has been your Intel or internal IT staff so you've got to have a way that you can run a trusted environment in independent we've got these fair trust Authority that we released in version 7 that actually gives you a a secure environment for actually managing your keys to the kingdom effectively your certificates so you've got this you know continuous runtime now not only that we've actually gone and taken our carbon black features and we're actually building in full support for carbon black into the platform so that you've got negative security of even your application ecosystem yeah that's been coming up a lot conversations the carbon black in the security piece Chris obviously have vsphere everywhere having that operating model makes a lot of sense but you have a lot of touch points you got cloud hyper scale is got the edge you got partners so the other dominant market share and private cloud we are on Amazon as you well know as your Google IBM cloud Oracle cloud so all the major clouds there is a vSphere stack running so it allows customers if you think about it right it allows customers to have the same operating model irrespective where their workload is residing they can set policies compliance security they said it once it applies to all their environments across this hybrid cloud and it's all for a supported by our VMware cloud foundation which is powered by vSphere 7 yeah I think having that the cloud is API based having connection points and having that reliable easy to use is critical operating model all right guys so let's summarize the announcement what do you guys take Derek take away from this vSphere 7 what is the bottom line what's what's it really mean I think what we're if we look at it for developers we are democratizing kubernetes we already are in 90% of IT environments out there are running vSphere we are bringing to every one of those be sphere environments and all of the virtual infrastructure administrators they can now manage kubernetes environments you can you can manage it by simply upgrading your environment that's a really nice position rather than having independent kind of environments you need to manage so so I think that's that is one of the key things that's in here the other thing though is there is I don't think any other platform out there that other than vSphere that can run in your data center in Google's in Amazon's in Microsoft's in you know thousands of VC PP partners you have one hybrid platform that you can run with and that's got operational benefits that's got efficiency benefits that's got agility benefits yeah I just add to that and say that look we want to meet customers where they are in their journey and we want to enable them to make business decisions without technology getting in the way and I think the announcement that we made today with vSphere 7 is going to help them accelerate their digital transformation journey without making trade-offs on people process and technology and there's more to come that we're laser focused on making our platform the best in the industry for running all kinds of applications and the best platform for a hybrid and multi cloud and so you'll see more capabilities coming in the future stay tuned oh one final question on this news announcement which is this awesome vSphere core product for you guys if I'm the customer tell me why it's gonna be important five years from now because of what I just said it is the only platform that is going to be running across all the public clouds right which will allow you to have an operational model that is consistent across the clouds so think about it if you go to Amazon native and then you have orc Lord and as your you're going to have different tools different processes different people trained to work with those clouds but when you come to VMware and you use our cloud foundation you have one operating model across all these environments and that's going to be game-changing great stuff great stuff thanks for unpacking that for us graduates on the insulin Thank You Vera bees fear 7 News special report here inside the cube conversation I'm John Farrar your thanks for watch [Music] and welcome back everybody Jeff Rick here with the cube we are having a very special Q conversation and kind of the the ongoing unveil if you will of the new VMware vSphere 7 dot gonna get a little bit more of a technical deep dive here today we're excited to have a longtime cube alumni kit Kolbert here is the vp and CTO cloud platform at being work it great to see you yeah and and new to the cube jared rose off he's a senior director of product management at VMware and I'm guessin had a whole lot to do with this build so Jared first off congratulations for birthing this new release and great to have you on board alright so let's just jump into it from kind of a technical aspect what is so different about vSphere seven yeah great so vSphere seven baek's kubernetes right into the virtualization platform and so this means that as a developer I can now use kubernetes to actually provision and control workloads inside of my vSphere environment and it means as an IT admin I'm actually able to deliver kubernetes and containers to my developers really easily right on top of the platform I already run so I think we had kind of a sneaking suspicion that that might be coming when the with the acquisition of the hefty Oh team so really exciting news and I think it you tease it out quite a bit at VMware last year about really enabling customers to deploy workloads across environments regardless of whether that's on Prem public cloud this public cloud that public cloud so this really is the the realization of that vision yes yeah so we talked at VMworld about project Pacific right this technology preview and as Jared mentioned of what that was was how do we take kubernetes and really build it into vSphere as you know we had a hybrid cloud vision for quite a while now how do we proliferate vSphere to as many different locations as possible now part of the broader VMware cloud foundation portfolio and you know as we've gotten more and more of these instances in the cloud on-premises at the edge with service providers there's a secondary question how do we actually evolve that platform so it can support not just the existing workloads but also modern work clothes as well right all right so I think you brought some pictures for us a little demo so why don't ya well into there and let's see what it looks like you guys can cube the demo yes we're gonna start off looking at a developer actually working with the new VMware cloud foundation for an vSphere 7 so what you're seeing here is the developers actually using kubernetes to deploy kubernetes the self eating watermelon right so the developer uses this kubernetes declarative syntax where they can describe a whole kubernetes cluster and the whole developer experience now is driven by kubernetes they can use the coop control tool and all of the ecosystem of kubernetes api is and tool chains to provision workloads right into vSphere and so you know that's not just provisioning workloads though this is also key to the developer being able to explore the things they've already deployed so go look at hey what's the IP address that got allocated to that or what's the CPU load on this you know workload I just deployed on top of kubernetes we've integrated a container registry into vSphere so here we see a developer pushing and pulling container images and you know one of the amazing things about this is from an infrastructure as code standpoint now the developers infrastructure as well as their software is all unified in source control I can check in not just my code but also the description of the kubernetes environment and storage and networking and all the things that are required to run that app so now we're looking at a sort of a side-by-side view where on the right hand side is the developer continuing to deploy some pieces of their application and on the left-hand side we see V Center and what's key here is that as the developer deploys new things through kubernetes those are showing up right inside of the V center console and so the developer and IT are seeing exactly the same things with the same names and so this means what a developer calls their IT department says hey I got a problem with my database we don't spend the next hour trying to figure out which VM they're talking about they got the same name they say they see the same information so what we're gonna do is that you know we're gonna push the the developer screen aside and start digging into the vSphere experience and you know what you'll see here is that V Center is the V Center you've already known and loved but what's different is that now it's much more application focused so here we see a new screen inside of V Center vSphere namespaces and so these vSphere namespaces represent whole logical applications like a whole distributed system now as a single object inside a V Center and when I click into one of these apps this is a managed object inside of e spear I can click on permissions and I can decide which developers have the permission to deploy or read the configuration of one of these namespaces I can hook this into my Active Directory infrastructure so I can use the same you know corporate credentials to access the system I tap into all my existing storage so you know this platform works with all of the existing vSphere storage providers can use storage policy based management to provide storage for kubernetes and it's hooked in with things like DRS right so I can define quotas and limits for CPU and memory and all that's going to be enforced by Drs inside the cluster and again as an as an admin I'm just using vSphere but to the developer they're getting a whole kubernetes experience out of this platform now vSphere also now sucks in all this information from the kubernetes environment so besides you know seeing the VMS and and things that developers have deployed I can see all of the desired state specifications all the different kubernetes objects that the developers have created the compute network and storage objects they're all integrated right inside the the vCenter console and so once again from a diagnostics and troubleshooting perspective this data is invaluable it often saves hours just in trying to figure out what what we're even talking about when we're trying to resolve an issue so the you know as you can see this is all baked right into V Center the V Center experience isn't transformed a lot we get a lot of VI admins who look at this and say where's the kubernetes and they're surprised that like they've been managing kubernetes all this time it just looks it looks like the vSphere experience they've already got but all those kubernetes objects the pods and containers kubernetes clusters load balancer stores they're all represented right there natively in the V Center UI and so we're able to take all of that and make it work for your existing VI admins well that's a it's pretty it's pretty wild you know it really builds off the vision that again I think you kind of outlined kid teased out it at VMworld which was you know the IT still sees vSphere which is what they want to see when they're used to seeing but devs siku Nettie's and really bringing those together in a unified environment so that depending on what your job is and what you're working on that's what you're gonna see in this kind of unified environment yeah yeah as the demo showed it is still vSphere at the center but now there's two different experiences that you can have interacting with vSphere the kubernetes base one which is of course great for developers and DevOps type folks as well as the traditional vSphere interface API is which is great for VI admins and IT operations right and then and really it was interesting to you tease that a lot that was a good little preview of people knew they're watching but you talked about really cloud journey and and kind of this bifurcation of kind of classical school apps that are that are running in their classic memes and then kind of the modern you know county cloud native applications built on kubernetes and youyou outlined a really interesting thing that people often talk about the two ends of the spectrum and getting from one to the other but not really about kind of the messy middle if you will and this is really enabling people to pick where along that spectrum they can move their workloads or move their apps ya know I think we think a lot about it like that that we look at we talk to customers and all of them have very clear visions on where they want to go their future state architecture and that involves embracing cloud it involves modernizing applications and you know as you mentioned that it's it's challenging for them because I think what a lot of customers see is this kind of these two extremes either you're here where you are kind of the old current world and you got the bright Nirvana future on the far end there and they believe it's the only way to get there is to kind of make a leap from one side to the other that you have to kind of change everything out from underneath you and that's obviously very expensive very time-consuming and very error-prone as well there's a lot of things that can go wrong there and so I think what we're doing differently at VMware is really to your point as you call it the the messy middle I would say it's more like how do we offer stepping stones along that journey rather than making this one giant leap we had to invest all this time and resources how come you able people to make smaller incremental steps each of which have a lot of business value but don't have a huge amount of cost right and its really enabling kind of this next gen application where there's a lot of things that are different about about one of the fundamental things is we're now the application defines a reach sources that it needs to operate versus the resources defining kind of the capabilities of what the what the application can't do and that's where everybody is moving as quickly as as makes sense you said not all applications need to make that move but most of them should and most of them are and most of them are at least making that journey you see that yeah definitely I mean I think that you know certainly this is one of the big evolutions we're making in vSphere from you know looking historically at how we managed infrastructure one of things we enable in VCR 7 is how we manage applications right so a lot of the things you would do in infrastructure management of setting up security rules or encryption settings or you know your your resource allocation you would do this in terms of your physical and virtual infrastructure you talk about it in terms of this VM is going to be encrypted or this VM is gonna have this firewall rule and what we do in vSphere 7 is elevate all of that to application centric management so you actually look at an application and say I want this application to be constrained to this much CPU or I want this application to be have these security rules on it and so that shifts the focus of management really up to the application level right yeah and like I kind of even zoom back a little bit there and say you know if you look back one thing we did was something like V San before that people had to put policies on a LUN you know an actual storage LUN and a storage array and then by virtue of a workload being placed on that array it inherited certain policies right and so these have turned that around allows you to put the policy on the VM but what jerez talking about now is that for a modern workload a modern were close not a single VM it's it's a collection of different things you've got some containers in there some VMs probably distributed maybe even some on-prem some in the cloud and so how do you start managing that more holistically and this notion of really having an application as a first-class entity that you can now manage inside of vSphere it's really powerful and very simplifying one right and why this is important is because it's this application centric point of view which enables the digital transformation that people are talking about all the time that's it's a nice big word but the rubber hits the road is how do you execute and deliver applications and more importantly how do you continue to evolve them and change them you know based on either customer demands or competitive demands or just changes in the marketplace yeah well you look at something like a modern app that maybe has a hundred VMs that are part of it and you take something like compliance right so today if I want to check of this app is compliant I got to go look at every individual VM and make sure it's locked down and hardened and secured the right way but now instead what I can do is I can just look at that one application object inside of each Center set the right security settings on that and I can be assured that all the different objects inside of it are gonna inherit that stuff so it really simplifies that it also makes it so that that admin can handle much larger applications you know if you think about vCenter today you might log in and see a thousand VMs in your inventory when you log in with vSphere seven what you see is a few dozen applications so a single admin can manage a much larger pool of infrastructure many more applications and they could before because we automate so much of that operation and it's not just the scale part which is obviously really important but it's also the rate of change and this notion of how do we enable developers to get what they want to get done done ie building applications well at the same time enabling the IT operations teams to put the right sort of guardrails in place around compliance and security performance concerns these sorts of elements and so being by being able to have the IT operations team really manage that logical application at that more abstract level and then have the developer be able to push in new containers or new VMs or whatever they need inside of that abstraction it actually allows those two teams to work actually together and work together better they're not stepping over each other but in fact now they can both get what they need to get done done and do so as quickly as possible but while also being safe and in compliance is ready fourth so there's a lot more to this is a very significant release right again a lot of foreshadowing if you go out and read the tea leaves that's a pretty significant you know kind of RER context or many many parts of ease of beer so beyond the kubernetes you know kind of what are some of the other things that are coming out and there's a very significant release yeah it's a great question because we tend to talk a lot about kubernetes what was project Pacific but is now just part of vSphere and certainly that is a very large aspect of it but to your point you know vSphere 7 is a massive release with all sorts of other features and so instead of a demo here let's pull up with some slides right look at what's there so outside of kubernetes there's kind of three main categories that we think about when we look at vSphere seven so the first first one is simplified lifecycle management and then really focus on security it's a second one and then applications as well out both including you know the cloud native apps that don't fit in the kubernetes bucket as well as others and so we go on the first one the first column there there's a ton of stuff that we're doing around simplifying life cycle so let's go to the next slide here where we can dive in a little bit more to the specifics so we have this new technology vSphere lifecycle management VL cm and the idea here is how do we dramatically simplify upgrades lifecycle management of the ESX clusters and ESX hosts how do we make them more declarative with a single image you can now specify for an entire cluster we find that a lot of our vSphere admins especially at larger scales have a really tough time doing this there's a lot of in and out today it's somewhat tricky to do and so we want to make it really really simple and really easy to automate as well so if you're doing kubernetes on kubernetes I suppose you're gonna have automation on automation right because they're upgrading to the sevens is probably not any consequent inconsequential tasks mm-hm and yeah and going forward and allowing you know as we start moving to deliver a lot of this great VCR functionality at a more rapid clip how do we enable our customers to take advantage of all those great things we're putting out there as well right next big thing you talk about is security yep we just got back from RSA thank goodness we got that that show in before all the badness started yeah but everyone always talked about security's got to be baked in from the bottom to the top yeah talk about kind of the the changes in the security so done a lot of things around security things around identity Federation things around simplifying certificate management you know dramatic simplifications there across the board one I want to focus on here on the next slide is actually what we call vSphere trust Authority and so with that one what we're looking at here is how do we reduce the potential attack surfaces and really ensure there's a trusted computing base when we talk to customers what we find is that they're nervous about a lot of different threats including even internal ones right how do they know all the folks that work for them can be fully trusted and obviously if you're hiring someone you somewhat trust them but you know what what's how do you implement that the concept of least privilege right or zero trust right yeah topic exactly so the idea with trust authorities that we can specify a small number of physical ESX hosts that you can really lock down and sure fully secure those can be managed by a special vCenter server which is in turn very lockdown only a few people have access to it and then those hosts and that vCenter can then manage other hosts that are untrusted and can use attestation to actually prove that okay these untrusted hosts haven't been modified we know they're okay so they're okay to actually run workloads on they're okay to put data on and that sort of thing so is this kind of like building block approach to ensure that businesses can have a very small trust base off of which they can build to include their entire vSphere environment right and then the third kind of leg of the stool is you know just better leveraging you know kind of a more complex asset ecosystem if you know what things like FPGAs and GPUs and you know kind of all of the various components that power these different applications which now the application could draw the appropriate resources as needed so you've done a lot of work here as well yeah there's a ton of innovation happening in the hardware space as you mentioned all sort of accelerators coming out we all know about GPUs and obviously what they can do for machine learning and AI type use cases not to mention 3d rendering but you know FPGAs and all sorts of other things coming down the pike as well there and so what we found is that as customers try to roll these out they have a lot of the same problems that we saw in the very early days of virtualization ie silos of specialized hardware that different teams were using and you know what you find is all things we found before you found we find very low utilization rates inability to automate that inability to manage that well putting security and compliance and so forth and so this is really the reality that we see at most customers and it's funny because and some ones you think well well shouldn't we be past this as an industry shouldn't we have solved this already you know we did this with virtualization but as it turns out the virtualization we did was for compute and then storage and network but now we really needed to virtualize all these accelerators and so that's where this bit fusion technology that we're including now with vSphere it really comes to the forefront so if you see in the current slide we're showing here the challenge is that just these separate pools of infrastructure how do you manage all that and so if you go to the we go to the next slide what we see is that with bit fusion you can do the same thing that we saw with compute virtualization you can now pool all these different silos infrastructure together so they become one big pool of GPUs of infrastructure that anyone in an organization can use we can you know have multiple people sharing a GPU we can do it very dynamically and the great part of it is is that it's really easy for these folks to use they don't even need to think about it in fact integrates seamlessly with their existing workflows so it's pretty it's pretty trick is because the classifications of the assets now are much much larger much varied and much more workload specific right that's really the opportunities flash they are they're good guys are diverse yeah and so like you know a couple other things just I don't have a slide on it but just things we're doing to our base capabilities things around DRS and vmotion really massive evolutions there as well to support a lot of these bigger workloads right so you look at some of the massive sa P Hana or Oracle databases and how do we ensure that the emotion can scale to handle those without impacting their performance or anything else they're making DRS smarter about how it does load balancing and so forth right now a lot of this stuff not just kind of brand new cool new accelerator stuff but it's also how do we ensure the core ass people have already been running for many years we continue to keep up with the innovation and scale there as well right all right so do I give you the last word you've been working on this for a while there's a whole bunch of admins that have to sit and punch keys what do you what do you tell them what should they be excited about what are you excited for them in this new release I think what I'm excited about is how you know IT can really be an enabler of the transformation of modern apps right I think today you look at a lot of these organizations and what ends up happening is the app team ends up sort of building their own infrastructure on top of IT infrastructure right and so now I think we can shift that story around I think that there's you know there's an interesting conversation that a lot of IT departments and appdev teams are gonna be having over the next couple years about how do we really offload some of these infrastructure tasks from the dev team make you more productive give you better performance availability disaster recovery and these kinds of capabilities awesome well Jared congratulations that get both of you for forgetting to release out I'm sure it was a heavy lift and it's always good to get it out in the world and let people play with it and thanks for for sharing a little bit more of a technical deep dive I'm sure there's ton more resources from people I even want to go down into the weeds so thanks for stopping by thank you thank you all right ease Jared he's kid I'm Jeff you're watching the cube we're in the Palo Alto studios thanks for watching we'll see you next time [Music] hi and welcome to a special cube conversation I'm Stu min a minute and we're digging into VMware vSphere seven announcement we've had conversations with some of the executives some of the technical people but we know that there's no better way to really understand a technology than to talk to some of the practitioners that are using it so really happy to have joined me for the program I have Bill Buckley Miller who is in infrastructure designer with British Telecom joining me digitally from across the pond bill thanks so much for joining us nice - all right so Phil let's start of course British Telecom I think most people know you know what BT is and it's a you know a really sprawling company tell us a little bit about you know your group your role and what's your mandate okay so my group it's called service platforms it's the bit of BT that services all of our multi millions of our customers so they we have broadband we have TV we have mobile we have DNS and email systems and one and it's all about our customers it's not a B to be part of BT you with me we we specifically focus on those kind of multi million customers that we've got in those various services I'm in particular my group is for we do infrastructure so we really do from data center all the way up to really about boot time or so we'll just past boot time and the application developers look after that stage and above okay great we definitely gonna want to dig in and talk about that that boundary between the infrastructure teams and the application teams but let's talk a little bit first you know we're talking about VMware so you know how long's your organization been doing VMware and tell us you know what you see with the announcement that VMware's making work BC or seven sure well I mean we've had a really great relationship with VMware for about twelve thirteen years something like that and it's a absolutely key part of our of our infrastructure it's written throughout BT really in every part of our operations design development and the whole ethos of the company is based around a lot of VMware products and so one of the challenges that we've got right now is application architectures are changing quite significantly at the moment and as you know in particular with serving us and with containers and a whole bunch of other things like that we're very comfortable with our ability to manage VMs and have been for a while we currently use extensively we use vSphere NSX t.v raps log insight network insight and a whole bunch of other VMware constellation applications and our operations teams know how to use that they know how to optimize they know how to capacity plan and troubleshoot so that's that's great and that's been like that for a half a decade at least we've been really really confident with our ability to still with Yemen where environments and Along Came containers and like I say multi cloud as well and what we were struggling with was the inability to have a cell pane a glass really on all of that and to use the same people and the same same processes to manage a different kind of technology so we we'd be working pretty closely with VMware on a number of different containerization products for several years now I would really closely with the b-string integrated containers guys in particular and now with the Pacific guys with really the idea that when we we bring in version 7 and the containerization aspects of version 7 we'll be in a position to have that single pane of glass to allow our operations team to really barely differentiate between what's a VM and what's a container that's really the holy grail right so we'll be able to allow our developers to develop our operations team to deploy and to operate and our designers to see the same infrastructure whether that's on premises cloud or off premises and be able to manage the whole piece in that was bad ok so Phil really interesting things you walked through here you've been using containers in a virtualized environment for a number of years want to understand in the organizational piece just a little bit because it sounds I manage all the environment but you know containers are a little bit different than VMs you know if I think back you know from an application standpoint it was you know let's stick it in a vm I don't need to change it and once I spin up a VM often that's gonna sit there for you know months if not years as opposed to you know I think about a containerization environment it's you know I really want a pool of resources I'm gonna create and destroy things all the time so you know bring us inside that organizational piece you know how much will there need to be interaction and more interaction or change in policies between your infrastructure team and your app dev team well yes making absolutely right that's the nature and that the time scales that were talking about between VMs and containers oh he's wildly different as you say we we probably oughta certainly have VMs in place now that were in place in 2000 and 2018 certainly but I imagine I haven't haven't really been touched whereas as you say VMs and a lot of people talk about spinning them all up all the time there are parts of our architecture that require that in particular the very client facing bursty stuff it you know does require spinning up spinning down pretty quickly but some of our smaller the containers do sit around for weeks if not if not months I really just depend on the development cycle aspects of that but the heartbeat that we've we've really had was just the visualizing it and there are a number different products out there that allow you to see the behavior of your containers and understand the resource requirements that they are having at any given moment allows troubleshoot and so on but they are not they need their new products their new things that we we would have to get used to and also it seems that there's an awful lot of competing products quite a Venn diagram if in terms of functionality and user abilities to do that so through again again coming back to being able to manage through vSphere to be able to have a list of VMs and alongside it is a list of containers and to be able to use policies to define how the behave in terms of their networking to be able to essentially put our deployments on Rails by using in particular tag based policies means that we can take the onus of security we can take the onus of performance management and capacity management away from the developers you don't really care about a lot of time and they can just get on with their job which is to develop new functionality and help our customers so that then means that then we have to be really responsible about defining those policies and making sure that they're adhered to but again we know how to do that with VMs new visa so the fact that we can actually apply that straightaway just to add slightly different completely unit which is really what we're talking about here is ideal and then to be able to extend that into multiple clouds as well because we do use multiple cards where AWS and as your customers and were between them is an opportunity that we can't do anything of them be you know excited about take oh yeah still I really like how you described it really the changing roles that are happening there in your organization need to understand right there's things that developers care about you know they want to move fast they want to be able to build new things and there's things that they shouldn't have to worry about and you know we talked about some of the new world and it's like oh can the platform underneath this take care of it well there there's some things platforms take care of there's some things that the software or you know your theme is going to need to understand so maybe if you could dig in a little bit some of those what are the drivers from your application portfolio what is the business asking of your organization that that's driving this change and you know being one of those you know tailwind pushing you towards you know kubernetes and the the vSphere 7 technologies well it all comes down with the customers right our customers want new functionality they want new integrations they want new content and they want better stability and better performance and our ability to extend or contracting capacity as needed as well so they're the real ultimate we want to give our customers the best possible experience of our products and services so we have to address that really from a development perspective it's our developers that have the responsibility to design them to deploy those so we have to in infrastructure we have to act as a firm foundation really underneath all of that that allows them to know that what they spend their time and develop and want to push out to our customers is something that can be trusted as performant we understand where their capacity requirements are coming from in in the short term and in the long term for that and it's secure as well obviously is a big aspect to it so really we're just providing our developers with the best possible chance of giving our customers what will hopefully make them delighted great Phil you've mentioned a couple of times that you're using public clouds as well as you know your your your your VMware farm one of make sure I if you can explain a little bit a couple of things number one is when it comes to your team especially your infrastructure team how much are they involved with setting up some of the the basic pieces or managing things like performance in the public cloud and secondly when you look at your applications are some of your clouds some of your applications hybrid going between the data center and the public cloud and I haven't talked to too many customers that are doing applications that just live in any cloud and move things around but you know maybe if you could clarify those pieces as to you know what cloud really means to your organization and your applications sure well I mean to us climate allows us to accelerate development she's nice because it means we don't have to do on-premises capacity lifts for new pieces of functionality or so we can initially build in the cloud and test in the cloud but very often applications really make better sense especially in the TV environment where people watch TV all the time I mean yes there are peak hours and lighter hours of TV watching same goes for broadband really but we generally we're well more than an eight-hour application profile so what that allows us to do then is to have well it makes sense we run them inside our organization where we have to run them in our organization for you know data protection reasons or whatever then we can do that as well but where we say for instance we have a boxing match on and we're going to be seen enormous spike in the amount of customers that want to sign up into our order journey for to allow them to view that and to gain access to that well why would you spend a lot of money on servers just for that level of additional capacity so we do absolutely have hybrid applications not sorry hybrid blocks we have blocks of suburb locations you know dozens of them really to support oil platform and what you would see is that if you were to look at our full application structure for one of the platform as I mentioned that some of the smoothers application blocks I have to run inside some can run outside and what we want to be able to do is to allow our operations team to define that again by policy as to where they run and to you know have a system that allows us to transparently see where they're running how they're running and the implications of those decisions so that we can tune those maybe in the future as well and that way we best serve our customers we you know we get to get our customers yeah what they need all right great Phil final question I have for you you've been through a few iterations of looking at VMS containers public cloud what what advice would you give your peers with the announcement of vSphere 7 and how they can look at things today in 2020 versus what they might have looked at say a year or two ago well I'll be honest I was a little bit surprised by vSphere so we knew that VMware we're working on trying to make containers on the same level both from a management deployment perspective as we MS I mean they're called VMware after all we knew that they were looking it's no surprise by just quite how quickly they've managed to almost completely reinvent their application really it's you know if you look at the whole tansy stuff from the Mission Control stuff I think a lot of people were blown away by just quite how happy VMware were to reinvent themselves and from an application perspective you know and to really leap forward and this is the very between version six and seven I've been following these since version three at least and it's an absolutely revolutionary change in terms of the overall architecture the aims to - what they want to achieve with the application and you know luckily the nice thing is is that if you're used to version six is not that big a deal it's really not that big a deal to move forward at all it's not such a big change to process and training and things like that but my word there's no awful lot of work underneath that underneath the covers and I'm really excited and I think other people in my position should really just take it as an opportunity to really revisit what they can achieve with them in particular with vSphere and with in combination with and SXT it's it's but you know it's quite hard to put into place unless you've seen the slide or slides about it and useless you've seen the products just how revolutionary the the version 7 is compared to previous revisions which have kind of evolved for a couple of years so yeah I think I'm really excited to run it and know a lot of my peers other companies that I speak with quite often are very excited about seven as well so yeah I'm really excited about the whole ball base well Phil thank you so much absolutely no doubt this is a huge move for VMware the entire company and their ecosystem rallying around helped move to the next phase of where application developers and infrastructure need to go Phil Buckley joining us from British Telecom I'm Stu minimun thank you so much for watching the queue

[Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] you [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] hello and welcome to the Palo Alto students of the cube um John free we're here for a special cube conversation and special report big news from VMware discuss the launch of the availability of vSphere 7 I'm here with Chris Prasad SVP and general manager of the vSphere business and cloud platform business unit and Paul Turner VP a VP of Product Management guys thanks for coming in and talking about the big news thank you for having us you guys announced some interesting things back in march around containers kubernetes and vSphere Chris just about the hard news what's being announced today we are announcing the general availability of vSphere 7 John it's by far the biggest release that we have done in the last 10 years we previewed it this project Pacific a few months ago with this release we are putting kubernetes native support into the vSphere platform what that allows us to do is give customers the ability to run both modern applications based on kubernetes and containers as well as traditional VM based applications on the same platform and it also allows the IT departments to provide their developers cloud operating model using the VMware cloud foundation that is powered by this release this is a key part of our tansu portfolio of solutions and products that we announced this year and it is star gated fully at the developers of modern applications and the specific news is vSphere 7 is general available generally vSphere 7 yes ok that so let's on the trend line here the relevance is what what's the big trend line that this is riding obviously we saw the announcements at VMworld last year and throughout the year there's a lot of buzz pascal Cerner says there's a big wave here with kubernetes what does this announcement mean for you guys with the marketplace trend yeah so what kubernetes is really about is people trying to have an agile operation they're trying to modernize their IT applications and they the best way to do that is build off your current platform expanded and and make it a an innovative a agile platform for you to run kubernetes applications and VM applications together I'm not just that customers are also looking at being able to manage a hybrid cloud environment both on Prem and public cloud together so they want to be able to evolve and modernize their application stack but modernize their infrastructure stack which means hybrid cloud operations with innovative applications kubernetes or container based applications and VMs was excited about this trend Chris we were talking with us at vmworld last year and we've had many conversations around cloud native but you're seeing cloud native becoming the operating model for modern business I mean this is really the move to the cloud if you look at the successful enterprises and even the suppliers the on-premises piece if not move to the cloud native marketplace technologies the on premise isn't effective so it's not so much on premises going away we know it's not but it's turning into cloud native this is the move to the cloud generally this is a big wave yeah absolutely I mean if John if you think about it on-premise we have significant market share by far the leader in the market and so what we are trying to do with this is to allow customers to use the current platform they are using but bring their application modern application development on top of the same platform today customers tend to set up stacks which are different right so you have a kubernetes stack you have a stack for the traditional applications you have operators and administrators who are specialized in kubernetes on one side and you have the traditional VM operators on the other side with this move what we are saying is that you can be on the same common platform you can have the same administrators who are used to administering the environment that you already had and at the same time offer the developers what they like which is kubernetes dial tone that they can come and deploy their applications on the same platform that you use for traditional applications yeah Paul Paul Pat said Cuba is gonna be the dial tone on the internet most Millennials might even know what dial tone is but what he meant is is that's the key fabric there's gonna work a straight and you know we've heard over the years skill gap skill gap not a lot of skills out there but when you look at the reality of skills gap it's really about skills gaps and shortages not enough people most CIOs and chief and major securitizers as we talk to you say I don't want to fork my development teams I don't want to have three separate teams so I don't have to I I want to have automation I want an operating model that's not gonna be fragmented this kind of speaks to this whole idea of you know interoperability and multi clout this seems to be the next big way behind ibrid I think it I think it is the next big wake the the thing that customers are looking for is a cloud operating model they like the ability for developers to be able to invoke new services on demand in a very agile way and we want to bring that cloud operating model to on-prem to Google cloud to Amazon Cloud to Microsoft cloud to any of our VC PP partners you get the same cloud operating experience and it's all driven by kubernetes based dial tone it's effective and available within this platform so by bringing a single infrastructure platform that can one run in this hybrid manner and give you the cloud operating agility that developers are looking for that's what's key in version seven says Pat Kelsey near me when he says dial tone of the Internet kubernetes does he mean always on or what does he mean specifically just that it's always available what's what says what's the meaning behind that that phrase no I the the first thing he means is that developers can come to the infrastructure which is the VMware cloud foundation and be able to work with a set of api's that are kubernetes api s-- so developers understand that they are looking for that they understand that dial tone right and you come to our VMware cloud foundation that one across all these clouds you get the same API said that you can use to deploy that application okay so let's get into the value here of vSphere seven how does vmware vsphere 7 specifically help customers isn't just bolting on kubernetes to vSphere some will say is it that's simple or user you running product management no it's not that easy it's yeah some people say hey use bolton kubernetes on vSphere it's it's not that easy so so one of the things if if anybody has actually tried deploying kubernetes first its highly complicated and so so definitely one of the things that we're bringing is you call it a bolt-on but it's certainly not like that we are making it incredibly simple and you talked about IT operational shortages customers want to be able to deploy kubernetes environments in a very simple way the easiest way that we can you can do that is take your existing environment that are out 90% of IT and just turn on turn on the kubernetes dial tone and it is as simple as that now it's much more than that in version 7 as well we're bringing in a couple things that are very important you also have to be able to manage at scale just like you would in the cloud you want to be able to have infrastructure almost self manage and upgrade and lifecycle manage itself and so we're bringing in a new way of managing infrastructure so that you can manage just large-scale environments both on-premise and public cloud environments and scale and then associated with that as well is you must make it secure so there's a lot of enhancements we're building into the platform around what we call intrinsic security which is how can we actually build in truly a trusted platform for your developers and IT yeah I mean I I was just going to touch on your point about the shortage of IT staff and how we are addressing that here the the way we are addressing that is that the IT administrators that are used to administering vSphere can continue to administer this enhanced platform with kubernetes the same way they administered the older releases so they don't have to learn anything new they are just working the same way we are not changing any tools process technologies so same as it was before same as Italy before more capable they are and developers can come in and they see new capabilities around kubernetes so it's best of both worlds and what was the pain point that you guys are so obviously the ease-of-use is critical Asti operationally I get that as you look at the cloud native developer Saiga's infrastructure as code means as app developers on the other side taking advantage of it what's the real pain point that you guys are solving with vSphere 7 so I think it's it's it's multiple factors so so first is we've we've talked about agility a few times right there is DevOps is a real trend inside an IT organizations they need to be able to build and deliver applications much quicker they need to be able to respond to the business and to do that what they are doing is is they need infrastructure that is on demand so what what we're really doing in the core kubernetes kind of enablement is allowing that on-demand fulfillment of infrastructure so you get that agility that you need but it's it's not just tied to modern applications it's also your all of your existing business applications and your modern applications on one platform which means that you know you've got a very simple and and low-cost way of managing large-scale IT infrastructure so that's a that's a huge piece as well and and then I I do want to emphasize a couple of other things it's we're also bringing in new capabilities for AI and ML applications for sa P Hana databases where we can actually scale to some of the largest business applications out there and you have all of the capabilities like like the GPU awareness and FPGA our FPGA awareness that we built into the platform so that you can truly run this as the fastest accelerated platform for your most extreme applications so you've got the ability to run those applications as well as your kubernetes and container based applications that's the accelerated application innovation piece of the announcement right that's right yeah it's it's it's quite powerful that we've actually brought in you know basically new hardware awareness into the product and expose that to your developers whether that's through containers or through VMs Chris I want to get your thoughts on the ecosystem and then in the community but I want to just dig into one feature you mentioned I get the lifestyle improvement a life cycle improvement I get the application acceleration innovation but the intrinsic security is interesting could you take a minute explain what that is yeah so there's there's a few different aspects one is looking at how can we actually provide a trusted environment and that means that you need to have a way that the the key management that even your administrator is not able to get keys to the kingdom as we would call it you you want to have a controlled environment that you know some of the worst security challenges inside and some of the companies has been your in choler internal IT staff so you've got to have a way that you can run a trusted environment and independent we've got these fair trust authority that we released in version 7 that actually gives you a a secure environment for actually managing your keys to the kingdom effectively your certificates so you've got this you know continuous runtime now not only that we've actually gone and taken our carbon black features and we're actually building in full support for carbon black into the platform so that you've got negative security of even your application ecosystem yeah that's been coming up a lot in conversations the carbon black on the security piece chrishelle see these fear everywhere having that operating model makes a lot of sense but you have a lot of touch points you got cloud hyper scale is that the edge you got partners so the other dominant market share and private cloud we are on Amazon as you well know as your Google IBM cloud Oracle cloud so all the major clouds there is a vSphere stack running so it allows customers if you think about it right it allows customers to have the same operating model irrespective of where their workload is residing they can set policies compliance security they said it wants it applies to all their environments across this hybrid cloud and it's all fun a supported by our VMware cloud foundation which is powered by vSphere 7 yeah I think having that the cloud is API based having connection points and having that reliable easy to use is critical operating model all right guys so let's summarize the announcement what do you guys take dare take away from this vSphere 7 what is the bottom line what's what's it really mean I I think what we're if we look at it for developers we are democratizing kubernetes we already are in 90% of IT environments out there are running vSphere we are bringing to every one of those vSphere environments and all of the virtual infrastructure administrators they can now manage kubernetes environments you can you can manage it by simply upgrading your environment that's a really nice position rather than having independent kind of environments you need to manage so so I think that's that is one of the key things that's in here the other thing though is there is I don't think any other platform out there that other than vSphere that can run in your data center in Google's in Amazon's in Microsoft's in you know thousands of VC PP partners you have one hybrid platform that you can run with and that's got operational benefits that's got efficiency benefits that's got agility benefits yeah I just add to that and say that look we want to meet customers where they are in their journey and we want to enable them to make business decisions without technology getting in the way and I think the announcement that we made today with vSphere 7 is going to help them accelerate their digital transformation journey without making trade-offs on people process and technology and there's more to come that we're laser focused on making our platform the best in the industry for running all kinds of applications and the best platform for a hybrid and multi cloud and so you'll see more capabilities coming in the future stay tuned oh one final question on this news announcement which is this awesome we spear core product for you guys if I'm the customer tell me why it's gonna be important five years from now because of what I just said it is the only platform that is going to be running across all the public clouds right which will allow you to have an operational model that is consistent across the clouds so think about it if you go the Amazon native and then yeah warlord and agile you're going to have different tools different processes different people trained to work with those clouds but when you come to VMware and you use our cloud foundation you have one operating model across all these environments and that's going to be game-changing great stuff great stuff thanks for unpacking that for us graduates on the announcement thank you at vSphere 7 News special report here inside the cube conversation I'm John Fergus thanks for watching [Music] and welcome back everybody Jeff Rick here with the cube we are having a very special cube conversation and kind of the the ongoing unveil if you will of the new a VMware vSphere seven dot gonna get a little bit more of a technical deep dive here today we're excited to have a longtime cube alumni kit Kolbert here is the vp and CTO cloud platform at being work it great to see you yeah and and new to the cube jared rose off he's a senior director of product management at VMware and I'm guessin had a whole lot to do with this build so Jared first off congratulations for birthing this new release and great to have you on board alright so let's just jump into it from kind of a technical aspect what is so different about vSphere seven yeah great so vSphere seven baek's kubernetes right into the virtualization platform and so this means that as a developer I can now use kubernetes to actually provision and control workloads inside of my vSphere environment and it means as an IT admin I'm actually able to deliver kubernetes and containers to my developers really easily right on top of the platform I already run so I think we had kind of a sneaking suspicion that that might be coming when the with the acquisition of the hefty Oh team so really exciting news and I think it you tease it out quite a bit at VMware last year about really enabling customers to deploy workloads across environments regardless of whether that's on Prem public cloud this public cloud that public cloud so this really is the realization of that vision yes yeah so we talked at VMworld about project Pacific all right this technology preview and as Jared mentioned of what that was was how do we take kubernetes and really build it into vSphere as you know we had a hybrid cloud vision for quite a while now how do we proliferate vSphere to as many different locations as possible now part of the broader VMware cloud foundation portfolio and you know as we've gotten more and more of these instances in the cloud on-premises at the edge with service providers there's a secondary question how do we actually evolve that platform so it can support not just the existing workloads but also modern workflows as well right all right so I think you brought some pictures for us a little demo so I don't know yeah why was dive into there and let's see what it looks like you guys can cube the demo yes we're gonna start off looking at a developer actually working with the new VMware cloud foundation for an vSphere 7 so what you're seeing here is the developers actually using kubernetes to deploy kubernetes the self eating watermelon right so the developer uses this kubernetes declarative syntax where they can describe a whole kubernetes cluster and the whole developer experience now is driven by kubernetes they can use the coop control tool and all of the ecosystem of kubernetes api is and tool chains to provision workloads right into vSphere and so you know that's not just provisioning workloads though this is also key to the developer being able to explore the things they've already deployed so go look at hey what's the IP address that got allocated to that or what's the CPU load on this you know workload I just deployed on top of kubernetes we've integrated a container registry into vSphere so here we see a developer pushing and pulling container images and you know one of the amazing things about this is from an infrastructure as code standpoint now the developers infrastructure as well as their software is all unified in source control I can check in not just my code but also the description of the kubernetes environment and storage and networking and all the things that are required to run that app so now we're looking at a sort of a side-by-side view where on the right hand side is the developer continuing to deploy some pieces of their application and on the left-hand side we see V Center and what's key here is that as the developer deploys new things through kubernetes those are showing up right inside of the V center console and so the developer and IT are seeing exactly the same things with the same names and so this means what a developer calls their IT department says hey I got a problem with my database we don't spend the next hour trying to figure out which VM they're talking about they got the same name they say they see the same information so what we're gonna do is that you know we're gonna push the the developer screen aside and start digging into the vSphere experience and you know what you'll see here is that V Center is the V Center you've already known and loved but what's different is that now it's much more application focused so here we see a new screen inside of V Center vSphere namespaces and so these vSphere namespaces represent logical applications like a whole distributed system now as a single object inside a V Center and when I click into one of these apps this is a managed object inside of East fear I can click on permissions and I can decide which developers have the permission to deploy or read the configuration of one of these namespaces I can hook this into my active directory infrastructure so I can use the same you know corporate credentials to access the system I tap into all my existing storage so you know this platform works with all of the existing vSphere storage providers I can use storage policy based management to provide storage for kubernetes and it's hooked in with things like DRS right so I can define quotas and limits for CPU and memory and all that's going to be enforced by DRS inside the cluster and again as an as an admin I'm just using vSphere but to the developer they're getting a whole kubernetes experience out of this platform now vSphere also now sucks in all this information from the kubernetes environment so besides you know seeing the VMS and and things that developers have deployed i can see all of the desired state specifications all the different kubernetes objects that the developers have created the compute network and storage objects they're all integrated right inside the the vCenter console and so once again from a diagnostics and troubleshooting perspective this data is invaluable it often saves hours just in trying to figure out what what we're even talking about when we're trying to resolve an issue so the you know as you can see this is all baked right into V Center the V Center experience isn't transformed a lot we get a lot of VI admins who look at this and say where's the kubernetes and they're surprised that like they've been managing kubernetes all this time it just looks it looks like the vSphere experience they've already got but all those kubernetes objects the pods and containers kubernetes clusters load balancer stores they're all represented right there natively in the V Center UI and so we're able to take all that and make it work for your existing VI admins well that's a it's pretty it's pretty wild you know it really builds off the vision that again I think you kind of outlined kit teased out it at VMworld which was you know the IT still sees vSphere which is what they want to see when they're used to seeing but devs siku Nettie's and really bringing those together in a unified environment so that depending on what your job is and what you're working on that's what you're gonna see in this kind of unified environment yeah yeah as the demo showed it is still vSphere at the center but now there's two different experiences that you can have interacting with vSphere the kubernetes base one which is of course great for developers and DevOps type folks as well as a traditional vSphere interface API is which is great for VI admins and IT operations right and then and really it was interesting to you tease that a lot that was a good little preview of people knew they're watching but you talked about really cloud journey and and kind of this bifurcation of kind of classic old-school apps that are that are running in their classic themes and then kind of the modern you know counting cloud native applications built on kubernetes and youyou outlined a really interesting thing that people often talk about the two ends of the spectrum and getting from one to the other but not really about kind of the messy middle if you will and this is really enabling people to pick where along that spectrum they can move their workloads or move their apps ya know I think we think a lot about it like that that we look at we talk to customers and all of them have very clear visions on where they want to go their future state architecture and that involves embracing cloud it involves modernizing applications and you know as you mentioned that it's it's challenging for them because I think what a lot of customers see is this kind of these two extremes either you're here where you are kind of the old current world and you got the bright Nirvana future on the far end there and they believe it's the only way to get there is to kind of make a leap from one side to the other that you have to kind of change everything out from underneath you and that's obviously very expensive very time-consuming and very error-prone as well there's a lot of things that can go wrong there and so I think what we're doing differently at VMware is really to your point as you call it the messy middle I would say it's more like how do we offer stepping stones along that journey rather than making this one giant leap we had to invest all this time and resources how come you able people to make smaller incremental steps each of which have a lot of business value but don't have a huge amount of cost right and its really enabling kind of this next gen application where there's a lot of things that are different about it but one of the fundamental things is we're now the application defines a sources that it needs to operate versus the resources defining kind of the capabilities of what the what the application can do and that's where everybody is moving as quickly as as makes sense you said not all applications need to make that move but most of them should and most of them are and most of them are at least making that journey did you see that yeah definitely I mean I think that you know certainly this is one of the big evolutions we're making in vSphere from you know looking historically at how we managed infrastructure one of things we enable in VCR 7 is how we manage applications right so a lot of the things you would do in infrastructure management of setting up security rules or encryption settings or you know your resource allocation you would do this in terms of your physical and virtual infrastructure you talked about it in terms of this VM is going to be encrypted or this VM is gonna have this firewall rule and what we do in vSphere 7 is elevate all of that to application centric management so you actually look at an application and say I want this application to be constrained to this much CPU or I want this application to be have these security rules on it and so that shifts the focus of management really up to the application level right yeah and like kind of even zoom back a little bit there and say you know if you look back one thing we did was something like V San before that people had to put policies on a LUN you know an actual storage LUN and a storage array and then by virtue of a workload being placed on that array it inherited certain policies right and so these hammer turned that around allows you to put the policy on the VM but what jerez talking about now is that for a modern workload amount and we're closed not a single VM it's it's a collection of different things you've got some containers in there some VMs probably distributed maybe even some on-premise I'm in the cloud and so how do you start managing that more holistically and this notion of really having an application as a first-class entity that you can now manage inside a vSphere it's really powerful and very simplifying one right and why this is important is because it's this application centric point of view which enables the digital transformation that people are talking about all the time that's it's a nice big word but the rubber hits the road is how do you execute and deliver applications and more importantly how do you continue to evolve them and change them you know based on either customer demands or competitive demands or just changes in the marketplace yeah well you look at something like a modern app that maybe has a hundred VMs that are part of it and you take something like compliance right so today if I want to check of this app is compliant I got to go look at every individual VM and make sure it's locked down and hardened and secured the right way but now instead what I can do is I can just look at that one application object inside of each Center set the right security settings on that and I can be assured that all the different objects inside of it are going to inherit that stuff so it really simplifies that it also makes it so that that admin can handle much larger applications you know if you think about vCenter today you might log in and see a thousand VMs in your inventory when you log in with vSphere seven what you see is a few dozen applications so a single admin can manage a much larger pool of infrastructure many more applications than they could before because we automate so much of that operation and it's not just the scale part which is obviously really important but it's also the rate of change and this notion of how do we enable developers to get what they want to get done done ie building applications well at the same time enabling the IT operations teams to put the right sort of guardrails in place around compliance and security performance concerns these sorts of elements and so being by being able to have the IT operations team really manage that logical application at that more abstract level and then have the developer they'll to push in new containers or new VMs or whatever they need inside of that abstraction it actually allows those two teams to work actually together and work together better they're not stepping over each other but in fact now they can both get what they need to get done done and do so as quickly as possible but while also being safe and in compliance is a fourth so there's a lot more just this is a very significant release right again a lot of foreshadowing if you go out and read the tea leaves that's a pretty significant you know kind of RER contexture of many many parts of ease of beer so beyond the kubernetes you know kind of what are some of the other things that are coming out and there's a very significant release yeah it's a great question because we tend to talk a lot about kubernetes what was project Pacific but is now just part of vSphere and certainly that is a very large aspect of it but to your point you know VCR 7 is a massive release with all sorts of other features and so instead of a demo here let's pull up with some slides I'm ready look at what's there so outside of kubernetes there's kind of three main categories that we think about when we look at vSphere seven so the first first one is simplified lifecycle management and then really focus on security it's a second one and then applications as well out both including you know the cloud native apps that don't fit in the kubernetes bucket as well as others and so we go on that first one the first column there there's a ton of stuff that we're doing around simplifying life cycle so let's go to the next slide here where we can dive in a little bit more to the specifics so we have this new technology vSphere lifecycle management VL cm and the idea here is how do we dramatically simplify upgrades lifecycle management of the ESX clusters and ESX hosts how do we make them more declarative with a single image you can now specify for an entire cluster we find that a lot of our vSphere admins especially at larger scales have a really tough time doing this there's a lot of in and out today it's somewhat tricky to do and so we want to make it really really simple and really easy to automate as well so if you're doing kubernetes on kubernetes I suppose you're gonna have automation on automation right because upgrading to the sevens is probably not any consequence in consequential tasks mm-hmm and yeah and going forward and allowing you as we start moving to deliver a lot of this great VCR functionality at a more rapid clip how do we enable our customers to take advantage of all those great things we're putting out there as well right next big thing you talk about is security yep we just got back from RSA thank goodness yeah we got that that show in before all the badness started yeah but everyone always talked about security's got to be baked in from the bottom to the top yeah talk about kind of the the changes and the security so done a lot of things around security things around identity Federation things around simplifying certificate management you know dramatic simplification is there across the board a one I want to focus on here on the next slide is actually what we call vSphere trust Authority and so with that one what we're looking at here is how do we reduce the potential attack surfaces and really ensure there's a trusted computing base when we talk to customers what we find is that they're nervous about a lot of different threats including even internal ones right how do they know all the folks that work for them can be fully trusted and obviously if you're hiring someone you somewhat trust them but you know what's how do you implement that the concept of least privilege right or zero trust me yeah topic exactly so they deal with trust authorities that we can specify a small number of physical ESX hosts that you can really lock down and sure fully secure those can be managed by a special vCenter server which is in turn very lockdown only a few people have access to it and then those hosts and that vCenter can then manage other hosts that are untrusted and can use attestation to actually prove that okay these untrusted hosts haven't been modified we know they're okay so they're okay to actually run workloads on they're okay to put data on and that sort of thing so is this kind of like building block approach to ensure that businesses can have a very small trust base off of which they can build to include their entire vSphere environment right and then the third kind of leg of the stool is you know just better leveraging you know kind of a more complex asset ecosystem if you know with things like FPGAs and GPUs and you know kind of all of the various components that power these different applications which now the application could draw the appropriate resources as needed so you've done a lot of work there as well yeah there's a ton of innovation happening in the hardware space as you mention all sort of accelerators coming out we all know about GPUs and obviously what they can do for machine learning and AI type use cases not to mention 3d rendering but you know FPGA is and all sorts of other things coming down the pike as well there and so what we found is that as customers try to roll these out they have a lot of the same problems that we saw in the very early days of virtualization ie silos of specialized hardware that different teams were using and you know what you find is all things we found before you found we find very low utilization rates inability to automate that inability to manage that well putting security and compliance and so forth and so this is really the reality that we see at most customers and it's funny because and some ones you think well well shouldn't we be past this as an industry should we have solved this already you know we did this with virtualization but as it turns out the virtualization we did was for compute and then storage and network now we really need to virtualize all these accelerators and so that's where this bit fusion technology that we're including now with vSphere it really comes to the forefront so if you see and the current slide we're showing here the challenge is that just these separate pools of infrastructure how do you manage all that and so if you go to the we go to the next slide what we see is that with bit fusion you can do the same thing that we saw with compute virtualization you can now pool all these different silos infrastructure together so they become one big pool of GPUs of infrastructure that anyone in an organization can use we can you know have multiple people sharing a GPU we can do it very dynamically and the great part of it is is that it's really easy for these folks to use they don't even need to think about it in fact integrates seamlessly with their existing workflows so it's pretty it's pretty trick is because the classifications of the assets now are much much larger much varied and much more workload specific right that's really the the the opportunities flash challenge they are they're good guys are diverse yeah and so like you know a couple other things just I don't have a slide on it but just things we're doing to our base capabilities things around DRS and V motion really massive evolutions there as well to support a lot of these bigger workloads right so you look at some of the massive sa P HANA or Oracle databases and how do we ensure that V motion can scale to handle those without impacting their performance or anything else they're making DRS smarter about how it does load balancing and so forth right now a lot of this stuff is not just kind of brand-new cool new accelerated stuff but it's also how do we ensure the core ass people have already been running for many years we continue to keep up with the innovation and scale there as well right alright so Joe I give you the last word you've been working on this for a while there's a whole bunch of admins that have to sit and punch keys what do you what do you tell them what should they be excited about what are you excited for them in this new release I think what I'm excited about is how you know IT can really be an enabler of the transformation of modern apps right I think today you look at a lot of these organizations and what ends up happening is the app team ends up sort of building their own infrastructure on top of IT infrastructure right and so now I think we can shift that story around I think that there's you know there's an interesting conversation that a lot of IT departments and appdev teams are gonna be having over the next couple years about how do we really offload some of these infrastructure tasks from the dev team making more productive give you better performance availability disaster recovery and these kinds of capabilities awesome well Jared congratulations that get both of you for for getting a release out I'm sure it was a heavy lift and it's always good to get it out in the world and let people play with it and thanks for for sharing a little bit more of a technical deep dive I'm sure there's ton more resources from people I even want to go down into the wheat so thanks for stopping by thank you thank you all right he's Jared he's kid I'm Jeff you're watching the cube we're in the Palo Alto studios thanks for watching we'll see you next time [Music] hi and welcome to a special cube conversation I'm Stu min a minute and we're digging into VMware vSphere seven announcement we've had conversations with some of the executives some of the technical people but we know that there's no better way to really understand a technology than to talk to some of the practitioners that are using it so really happy to have joined me for the program I have Bill Buckley Miller who is an infrastructure designer with British Telecom joining me digitally from across the pond bill thanks so much for joining us hi Stu all right so Phil let's start of course British Telecom I think most people know you know what BT is and it's a you know a really sprawling company tell us a little bit about you know your group your role and what's your mandate okay so my group is called service platforms it's the bit of BT that services all of our multi-millions of our customers so they we have broadband we have TV we have mobile we have DNS and email systems and one and it's all about our customers it's not a beat to be part of beating you with me we we specifically focus on those kind of multi million customers that we've got in those various services I mean in particular my group is four we were um structure so we really do from data center all the way up to really about boot time or so we'll just past the boot time and the application developers look after that stage and above okay great we definitely gonna want to dig in and talk about that that boundary between the infrastructure teams and the application teams on but let's talk a little bit first you know we're talking about VMware so you know how long's your organization been doing VMware and tell us you know you what you see with the announcement that VMware's making work be cr7 sure well I mean we've had a really great relationship with VMware for about 1213 years some weather and it's a absolutely key part of our of our infrastructure it's written throughout BT really in every part of our of our operations design development and the whole ethos of the company is based around a lot of VMware products and so one of the challenges that we've got right now is application architectures are changing quite significantly at the moment and as you know in particular with the server less bandwidth containers and a whole bunch of other things like that we're very comfortable with our ability to manage VMs and have been for a while we currently use extensively we use vSphere NSX T V ROPS login site network insight and a whole bunch of other VMware constellation applications and our operations teams know how to use that they know how to optimize they know how to capacity plan and troubleshoot so that's that's great and that's been like that for a half a decade at least we've been really really confident with our ability to till we p.m. where environments and Along Came containers and like say multi cloud as well and what we were struggling with was the inability to have a cell pane a glass really on all of that and to use the same people and the same same processes to manage a different kind of technology so we we'd be working pretty closely with VMware on a number of different containerization products for several years now I would really closely with the b-string integrated containers guys in particular and now with the Pacific guys with really the idea that when we we bring in version 7 and the containerization aspects of version 7 we'll be in a position to have that single pane of glass to allow our operations team to really barely differentiate between what's a VM and what's a container that's really the Holy Grail right so we'll be able to allow our developers to develop our operations team to deploy and to operate and our designers to see the same infrastructure whether that's on premises cloud or off premises I'm be able to manage the whole piece in that was bad ok so Phil really interesting things you walk through here you've been using containers in a virtualized environment for a number of years want to understand in the organizational piece just a little bit because it sounds great I manage all the environment but you know containers are a little bit different than VMs you know if I think back you know from an application standpoint it was you know let's stick it in a vm I don't need to change it and once I spin up a VM often that's gonna sit there for you know months if not years as opposed to you know I think about a containerization environment it's you know I really want a pool of resources I'm gonna create and destroy things all the time so you know bring us inside that organizational piece you know how much will there need to be interaction and more in a rack or change in policies between your infrastructure team and your app dev team well yes make absolutely right that's the nature and that the time scales that we're talking about between VMs and containers oh he's wildly different as you say we probably all certainly have VMs in place now that were in place in 2000 and 2018 certainly I imagine I haven't haven't really been touched whereas as you say VMs and a lot of people talk about spinning them all up all the time and there are parts of our architecture that require that in particular the very client facing bursty stuff you know just require spinning up spinning down pretty quickly but some of our smaller the containers do sit around for weeks if not if not months I mean they just depend on the development cycle aspects of that but the Harpeth that we've we've really had was just the visualizing it and there are a number different products out there that allow you to see the behavior of your containers and understand the resource requirements that they are having at any given moment allows Troubleshooters and so on but they are not they need their new products their new things that we we would have to get used to and also it seems that there's an awful lot of competing products quite a Venn diagram if in terms of functionality and user abilities to do that so through again again coming back to to being able to manage through vSphere to be able to have a list of VMs and alongside it is a list of containers and to be able to use policies to define how they behave in terms of their networking to be able to essentially put our deployments on Rails by using in particular tag based policies means that we can take the onus of security we can take the onus of performance management capacity management away from the developers you don't really care about a lot of time and they can just get on with their job which is to develop new functionality and help our customers so that then means that then we have to be really responsible about defining those policies making sure that they're adhered to but again we know how to do that with VMs new vSphere so the fact that we can actually apply that straightaway just towards slightly different completely unit which is really all are talking about here is ideal and then to be able to extend that into multiple clouds as well because we do use multiple cards where AWS and those your customers and were between them is an opportunity that we can't do anything of them be you know excited about take home yeah bill I really like how you described it really the changing roles that are happening there in your organization need to understand right there's things that developers care about you know they want to move fast they want to be able to build new things and there's things that they shouldn't have to worry about and you know we talked about some of the new world and it's like oh can the platform underneath this take care of it well there's some things platforms take care of there's some things that the software or you know your team is going to need to understand so maybe if you could dig in a little bit some of those what are the drivers from your application portfolio what is the business asking of your organization that that's driving this change and you know being one of those you know tailwinds pushing you towards you know urban Eddie's and the the vSphere 7 technologies well it all comes down to the customers right our customers want new functionality they want new integrations they want new content and they want better stability and better performance and our ability to extend or contracting capacity as needed as well so they're the real ultimate challenges that we want to give our customers the best possible experience of our products and services so we have to address that really from a development perspective it's our developers that have the responsibility to design and deploy those so we have to in infrastructure we have to act as a a firm foundation really underneath all of that that them to know that what they spend their time and develop and want to push out to our customers is something that can be trusted is performant we understand where their capacity requirements are coming from in the in the short term and in the long term for that and it's secure as well obviously is a big aspect to it and so really we're just providing our developers with the best possible chance of giving our customers what will hopefully make them delighted great Phil you've mentioned a couple of times that you're using public clouds as well as you know your your your your VMware farm what a minute make sure I if you can explain a little bit a couple of things number one is when it comes to your team especially your infrastructure team how much are they involved with setting up some of the the basic pieces or managing things like performance in the public cloud and secondly when you look at your applications are some of your clouds some of your applications hybrid going between the data center and the public cloud and I haven't talked to too many customers that are doing applications that just live in any cloud and move things around but you know maybe if you could clarify those pieces as to you know what cloud really means to your organization and your applications sure well I mean to us cloud allows us to accelerate development she's nice because it means we don't have to do on-premises capacity lifts for new pieces of functionality or so we can initially build in the cloud and test in the cloud but very often applications really make better sense especially in the TV environment where people watch TV all the time and I mean yes there are peak hours and lighter hours of TV watching same goes for broadband really but we generally we're well more than an eight-hour application profile so what that allows us to do then is to have applications that will it make sense we run them inside our organization where we have to run them in our organization for you know data protection reasons or whatever then we can do that as well but where we say for instance we have a boxing match on and we're going to be seen enormous spike in the amount of customers that want to sign up into an order journey for to allow them to view that and to gain access to that well why would you spend a lot of money on servers just for that level of additional capacity so we do absolutely have hybrid applications not sorry hybrid blocks we have blocks of suburb locations you know dozens of them really to support oil platform and what you would see is that if you were to look at our full application structure for one of the platforms I mentioned that some of the smothers application blocks I have to run inside some can run outside and what we want to be able to do is to allow our operations team to define that again by policy as to where they run and to you know have a system that allows us to transparently see where they're running how they're running and the implications of those decisions so that we can tune those maybe in the future as well and that way we best serve our customers we you know we get to get our customers yeah what they need all right great Phil final question I have for you you've been through a few iterations of looking at VMs containers public cloud what what advice would you give your peers with the announcement of vSphere 7 and how they can look at things today in 2020 versus what they might have looked at say a year or two ago well I'll be honest I was a little bit surprised by base rate so we knew that VMware we're working on trying to make containers on the same level both from a management deployment perspective as we Eames I mean they're called VMware after all right we knew that they were looking at at that no surprise by just quite how quickly they've managed to almost completely reinvent their application really it's you know if you look at the whole town zoo stuff in the Mission Control stuff and I think a lot of people were blown away by just quite how happy VMware were to reinvent themselves and from Asian perspective you know and to really leap forward and this is the vote between version six and seven I've been following these since version three at least and it's an absolutely revolutionary change in terms of the overall architecture the aims to - what they would want to achieve with the application and you know luckily the nice thing is is that if you're used to version six is not that big a deal it's really not that big a deal to move forward at all it's not such a big change to process and training and things like that but my word there's an awful lot of work underneath that underneath the covers and I'm really excited and I think all the people in my position should really just take it as opportunity to greevey will revisit what they can achieve with them in particular with vSphere and with in combination with and SXT it's it's but you know it's quite hard to put into place unless you've seen the slide or slides about it and he's lost you've seen the products just have a revolutionary the the version seven is compared to previous revisions which have kind of evolved for a couple of years so yeah I think I'm really excited to run it and I know a lot of my peers or the companies that I speak with quite often are very excited about seven as well so yeah I I'm really excited about the whole whole base well Phil thank you so much absolutely no doubt this is a huge move for VMware the entire company and their ecosystem rallying around help move to the next phase of where application developers and infrastructure need to go Phil Buckley joining us from British Telecom I'm Stu minimun thank you so much for watching the queue [Music]

live from Atlanta Georgia it's the tube covering ansible fest 2019 brought to you by Red Hat hello everyone welcome to the queue we are broadcasting live here in Atlanta Georgia I'm John force too many men my co-host the cubes coverage of Red Hat ansible Fest this is probably one of the hottest topic areas that we've been seeing in Enterprise tech emerging along with observability automation and observability is the key topics here automation is the theme stew ansible just finished their keynote keynote analysis general availability of their new platform the ansible automation platform is the big news this is a big I mean it seems nuanced for the general tech practitioner out there what's ansible doing why we here we saw the rise of network management turned into observability as the hottest category in the cloud cloud 2.0 companies going public a lot of M&A activity and observability is data-driven automations this other category that is just exploding and growth and change huge impact to all industries and it's coming from the infrastructure scale side where the blocking and tackling of DevOps has been this is the focus of ansible and their show automation for all your analysis of the keynote what's the most important thing going on here yes so John as you said automation is a super hot topic you know I was just at the New Relic show talking about observability last week we've got the Pedro Duty show also going on this week the the automation is so critical we know that IT can't keep up with things if they can't automate it and it's not just replacing some scripting I loved in the keynote they talked about strategically thinking about automation we've been watching the RP a companies talking about automation so there's lots of different automation there's the right way to do it and another thing angle John that we love covering is you know what's going on with open source you were just at the open core summit in San Francisco the Red Hat team very clear open source is not their business model it is they use open source and everything that Red Hat does is a hundred percent open source and that was core and key to what ansible was and how its created this isn't a product pitch here it's a community you know it's John this is the six most active you know repository in github so out of over a hundred million repositories out there the six most active so that tells you that this is being used by the community it's not a couple of companies using this but it's a broad ecosystem we hear Microsoft and Cisco f5 lots of companies that are contributing as well as just all of the end users we of JPMorgan in the keynote this morning so a lot of participation there but you know it is building out that suite with the platform that you talked about and we're gonna spend a lot of time in the next few days understanding this maturation and growth yeah the automation platform that they announced that's the big news the general availability of their automation platform and stew the word they're using here is scale okay and this is something that you brought up to open core summit which I attended last week was the inaugural conference a lot of controversy and this is a generational shift we are seeing in the midst of our own eyes right in front of us on the ground floor of a shift in open source community how the platform of open source is evolving what Amazon now azure and Google and the others are doing is they're showing that scale has changed the game in how open-source is going to not only grow and evolve but shape application developers and the reason why ansible is so important right now in this conference is that we all know that when you stand up stuff infrastructure you've got to configure the hell out of it DevOps has always been infrastructure is code and as more stuff gets scaled up as more stuff gets provision as more stuff gets built and created the management and the controlling of the configurations this has been a real hot spot this has been an opportunity and a problem so you know everyone who's here they're they're active because you know what this is a major pain point this is a problem area that's an opportunity to take what is a blocking and tackling operational role configurating standing up infrastructure enabling applications and making it a competitive advantage this is why the game is changing starting to see platforms not tools your analysis are they positioned was this keynote successful John and I really liked rut Robin Bergeron came out and talked about the key principles of what antal is done its simplicity its modularity and it's learning from open source this project was only started in 2012 so one of the things I always look at is in the old days you wanted you know to have that experience there's no compression algorithm for experience today if I could start from day one today and build with the latest tools you know heavily using DevOps understanding all of the experience that's happened in open source we can move forward so from 2012 to 2015 Red Hat you know acquired ansible to today in 2019 they're making huge growth and helping companies really leverage and mature their IT processes and move towards you know true business innovation with leveraging automation dude this is not and again this is not for the faint of heart either again these are Rockstar DevOps infrastructure folks who are evolving in taking either network and or infrastructure development to enable and software abstraction layer for applications and this not it's not a joke either I mean got some big names up on stage of just one tweet I want to call out and get your reaction to JP Morgan on his presentation the exact there he was tweet came out from Christopher Festa 500 developers are working to automate business processes leading to among other benefits ninety-eight percent improvement in recovery times what used to take six to eight hours to recover now takes two to five minutes Christopher Festa student so John that's what we want is how can we take these things that took you know hours and I had to go through this ticketing process and make that change what I loved of what Chris from JP Morgan said is he brought us inside he said look to make this change it took us a year of sorting through the security the cyber the the control processes we understand there's not just you know oh hey let's sprinkle a little DevOps on everything and it's wonderful we need to get you know buy-in from the team it you know and it can spread between groups and you know change that culture it's something that you know we've tracked in Red Hat for years and all of these environments this something that does require commitment because it's not just John taking oh I scripted something and and and that's good we need to be able to really look at these changes because automation if we just automate a bad process that's not gonna help our business we really need to make sure we understand what we're automating the business value and and what is going are going to be the ramification to what we're doing well one of the things I want to share with folks watching is some research that we did at Silk'n angle the cube and wiki bond it's part of our cube insights do I know you were part of this we talked to a bunch of practitioners and customers and dozens of our of our community members and we found that observability we've just pointed out has been you know explosive category that automation has been identified and we're putting a stake in the ground right here in the cube as one of the next big sectors that will rise up as a small little white space will become a massive market automation you watch that cloud 2.0 sector called automation why the reasoning was this and here's the results of our of our survey automation is quickly becoming a critical foundational element of the network as enterprises focus on multi cloud network being infrastructure servers and storage a multi cloud rapid application development and deployment software-defined everything's happening pretty much we've been covering that on the cube and most enterprises are just crap lling with this concept and see opportunities the benefits that people see in automation as we've discovered still in the following one focused on focused efforts for better results efficiency security is a top driver on all these things because you got to have security built into the software and then automation is creating job satisfaction for these guys I mean they've been doing this is mundane tasks being automated way so people are happier so job satisfaction and finally this is an opportunity to rescale do these are the key bullet points that we found in talking to our serve our community your reaction to those those results yeah John I love that we know ultimately when we want to be able to provide not only better value to my ultimate end user but I need to look internal as you said John you know how can i you know retool some of my sales force and get them engaged and if you want to hire the Millennials they want a bit just and not be doing the drudgery they want to do something where they feel that they are making a difference and you know you laid out a lot of good reasons why it would help and why people would want to get involved John you know the government I've talked to a number of government agencies when they talk about you know we changed that 40-year old process and now we're doing things faster and better and that means I can really hire that next generation of workforce because otherwise I wouldn't be able to hire them to just do things the old way this is about cloud 2 point and this is about modernization and you mention open source open core summit that I think is a tell sign that open source is changing the communities are changing this is gonna be a massive wave again we've been chronicling this cloud 2 point of the week we coined that term we're trying to identify those key points obviously observability automation but look at the end of the day you got to have a focused effort to make the job go better you heard JP Morgan pointing out minutes versus hours this is the benefits of infrastructure as code in the end of the day employee satisfaction the people that you want to hire to re-skill that can be redeployed into new roles analytics math quantitative analysis versus the mundane tasks automation is going to impact all aspects of the stack so final questions do what are you expecting for the next two days we're gonna be here for two days what do you expect to hear from our guests yeah so John one of the things I'm going to really look at is as you mentioned infrastructure is that where this all started so you know how do I easy to play a VM you know ansible is there you know VMware I've already talked to a number of people in the virtualization community they love and embrace ansible we saw Microsoft up on stage loving embrace it as we move towards micro service architectures containerization and all of these cloud native deployments you know how is ansible in this community doing where the stumbling blocks to be honest from what I hear John coming into this anta Buhl's been doing well Red Hat has helped them grow even more and the expectation is that IBM will help proliferate this in even further the traditional competitors to ansible you think about the chef's in puppet to the world have been struggling with that cloud native world John I know I see ansible when I go to the cloud shows and I hear customers talking about it so ansible seems to be making that transition towards cloud native well but other threats in the cloud native world you know if I've said you know that when I when I go to the server lists you know conference I I don't I have not yet heard you know where this fits into the environment so we always know that that next generation and technology you know how will you know this automation move forward as Red Hat starts to get much more proliferating into major enterprises with IBM which will take their extend their lead even further in the enterprise it's an opportunity for ansible and the community angle is interesting I saw our tweets don't get your community your angle real quick on this I saw a tweet from NetApp their tagline at their booth is simplify automate and orchestrate sounds like they're leading into the kubernetes world containers you got to start thinking about software abstractions and this is the st. the you know provisioning hardware anymore whole new ballgame your assessment of an Sable's community presence mentioned I was a tweet from Red Hat I mean NetApp what's your take on the community angle here John it's all about community we the github stats speak for themselves this is very much a community invent you know kudos to the team here a lot on the diversity inclusion effort so really pushing those things forward John something we always notice at the tech shows the ratio of you know gender is way to more diverse at an event like this we know we see it in the developer communities that there was more diversity in there so by the way when they took over this hotel all of the bathrooms are I believe it's you know it's gender-neutral so you can use whatever bathroom yeah you know you you want there let's make sure I'm using the right pronoun when I'm going saying a lot of people Stu thanks for commentary keynote analysis I'm John first dude minimun breaking down why we are here why ansible why is automation important we believe automation will be a killer category we want to see a lot of growth here and again the impact is with machine learning and AI this is where it all starts automating the data the technology and the configuration is going to empower the next generation modern enterprise more live coverage from ansible fests after this short break

>> live from San Francisco, celebrating 10 years of high tech coverage. It's the Cube covering Veum World 2019. Brought to you by IBM Wear and its ecosystem partners. >> Welcome back to the cubes Live coverage Of'em World 2019 in San Francisco, California We're here at Mosconi North Lobby. Two sets. Jumper of my Coast. David wanted Dave 10 years. Our 10th season of the cue coming up on our 10 year anniversary May of 2020. But this corner are 10 years of the Cube. Our next guest is Sanjay Putting Chief Operating Officer Of'em where who took the time out of his busy schedule to help us do a commemorative look back. Thanks for coming to our studio. Hello, John. That was great. Fans of yours was really regulations on the 10 year mark with the, um well, we really appreciate your partnership. We really appreciate one. Things we love doing is covering as we call that thing. David, I coined the term tech athletes, you know, kind of the whole joke of ESPN effect that we've been called and they're really tech athlete is just someone who's a strong in tech always fighting for that extra inch. Always putting in the hard work discipline, smart, competitive. You get all that above. Plus, you interviewed athletes today on state real athletes. Real athletes, Tech show. So I guess they would qualify as Tech athlete Steve Young. That's pretty funny. It was a >> great time. We've been trying to, you know, Veum World is now the first time was 2004. So it's 1/16 season here, and traditionally many of these tech conference is a really boring because it's just PowerPoint dead by power point lots of Tec Tec Tec Tec breakout sessions. And we're like, You know, last year we thought, Why don't we mix it up and have something that's inspirational education We had Malala was a huge hit. People are crying at the end of the session. Well, let's try something different this year, and we thought the combination of Steve Young and Lyndsey one would be great. Uh, you know, Listen, just like you guys prepped for these interviews, I did a lot of prep. I mean, I'm not I'm a skier, but I'm nowhere close to an avid skier that watch in the Olympics huge fan of Steve Young so that part was easy, but preparing for Lindsay was tough. There were many dynamics of that interview that I had to really think through. You want to get both of them to converse, you know, he's She's 34 he's 55. You want to get them to really feel like it's a good and I think it kind of played out well. >> You were watching videos. A great prep. Congratulations >> trying t o show. It's the culture of bringing the humanization aspect of your team about tech for good. Also, you believe in culture, too, and I don't get your thoughts on that. You recently promoted one of your person that she has a chief communications Johnstone Johnstone about stars you promote from within. This >> is the >> culture you believe it. Talk about the ethos. Jones is a rock star. We love her. She's just >> hardworking, credible, well respected. Inside VM where and when we had a opening in that area a few months ago, I remember going to the her team meeting and announcing, and the team erupted in cheers. I mean that to me tells me that somebody was well liked from within, respected within and pure level and you know the organization's support for a promotion of that kind of battlefield promotion. It's great big fan of hers, and this is obviously her first show at Vienna. Well, along with Robin, Matt, look. So we kind of both of them as the chief marketing officer, Robin and Jones >> and Robinson story. Low Crawl made her interim first, but they then she became Steve Made it Permanent way. >> Want them to both do well. They have different disciplines. Susan, uh, national does our alliances, you know, if you include my chief of staff for the six of my direct reports are women, and I'm a big believer in more women. And take why? Because I want my Sophia, who's 13 year old do not feel like the tech industry is something that is not welcome to women in tech. So, you know, we really want to see more of them. And I hope that the folks who are reporting to me in senior positions senior vice president is an example can be a role model to other women who are aspiring, say, one day I wanna be like a Jones Stone or Robin. Madam Local Susan Nash, >> John and I both have daughters, so we're passionate about this. Tech is everywhere, so virtually whatever industry they go into. But I've asked this question Sanjay of women before on the Cube. I've never asked him in. And because you have a track record of hiring women, how do you succeed in hiring women? Sometimes way have challenges because way go into our little network. Convenient. What? What's your approach? Gotta >> blow off that network and basically say First off, if that network is only male or sometimes unfortunately white male or just Indian male, which is sometimes the nature of tech I mean, if you're looking for a new position, tell the recruiters to find you something that's different. Find me, Ah woman. Find me on underrepresented minority like an African American Latino and those people exist. You just have a goal. Either build a network yourself. So you've got those people on your radar. We'll go look, and that's more work on us, says leaders. But we should be doing that work. We should be cultivating those people because the more you promote capable. First off, you have to be capable. This is not, you know, some kind of affirmative action away. We want capable people. Someone shouldn't get the job just because they're a woman just because the minority, that's not the way we work. We want capable people to do it. But if we have to go a little further to find them, we'll go do it. That's okay. They exist. So part of my desires to cultivate relationships with women and underrepresented minorities in the world that can actually in the world of tech and maintain those relationships because you never know you're not gonna hire them immediately. But at some point in time, you might need to have them on your radar. >> Sanjay, I wanna ask you a big picture question. I didn't get a chance to ask path this morning. I was at the bar last night just having a little dinner, and I was checking out Twitter. And he said that the time has never been. It's never been a greater time arm or important time to be a technologist. Now I saw that I went interesting. What does that mean? Economic impact, social impact? And I know we often say that, and I don't say this to disparage the comment. It's just to provide historical context and get a get it open discussion about what is actually achievable with tech in this era and what we actually believe. So I started to do some research and I started right down. First of all, I presume you believe that right on your >> trusty napkin at the >> bar. So there has never been a more important time to be a technologist. You know, it's your company at your league. You know, Pat, I presume you agree with it. Yeah, absolutely. I slipped it back to the 1900. Electricity, autos, airplanes, telephones. So you we, as an industry are up against some pretty major innovations. With that historical context, Do you feel as though we can have a similar greater economic and social impact? >> Let's start with economic first and social. Next time. Maybe we should do the opposite, but economic? Absolutely. All those inventions that you >> have are all being reinvented. The technology the airplanes all been joined by software telephones are all driving through, you know, five g, which is all software in the future. So tech is really reinventing every industry, including the mundane non tech industries like agriculture. If you look at what's happening. Agriculture, I ot devices are monitoring the amount of water that should go to particular plant in Brazil, or the way in which you're able to use big data to kind of figure out what's the right way to think about health care, which is becoming very much tech oriented financial service. Every industry is becoming a tech industry. People are putting tech executives on their boards because they need an advice on what is the digital transformations impact on them cybersecurity. Everyone started by this. Part of the reason we made these big moves and security, including the acquisition of carbon black, is because that's a fundamental topic. Now social, we have to really use this as a platform for good. So just the same way that you know a matchstick could help. You know, Warm house and could also tear down the house. Is fire good or bad? That's been the perennial debate since people first discovered fire technology. Is this the same way it can be used? Reboot. It could be bad in our job is leaders is to channel the good and use examples aware tech is making a bit force for good. And then listen. Some parts of it may not be tech, but just our influence in society. One thing that pains me about San Francisco's homelessness and all of the executives that a partner to help rid this wonderful city of homeless men. They have nothing to attack. It might be a lot of our philanthropy that helps solve that and those of us who have much. I mean, I grew up in a poor, uh, bringing from Bangla, India, but now I have much more than I have. Then I grew up my obligations to give back, and that may have nothing to do with Tech would have to do all with my philanthropy. Those are just principles by which I think when you live with your a happier man, happier woman, you build a happier >> society and I want to get your thoughts on common. And I asked a random set of college students, thanks to my son that the network is you said your daughter to look at the key to Pat's King Pat's commentary in The Cube here this morning that was talking about tech for good. And here's some of the comments, but I liked the part about tech for good and humanity. Tech with no purpose is meaningless tech back by purposes. More impactful is what path said then the final comments and Pat's point quality engineering backing quality purpose was great. So again, this is like this is Gen Z, not Millennials. But again, this is the purpose where it's not just window dressing on on industry. It's, you know, neutral fire. I like that argument. Fire. That's a good way Facebook weaponizing Facebook could be good or bad, right? Same thing. But the younger generation. You're new demographics that are coming into cloud. Native. Yeah, what do you think? >> No. And I think that's absolutely right. We have to build a purpose driven company that's purposes much more than just being the world's best softer infrastructure company or being the most profit. We have to obviously deliver results to our shareholders. But I think if you look at the Milton Friedman quote, you know, paper that was written that said, the sole purpose of a company is just making profits, and every business school student is made to read that I >> think even he >> would probably agree that listen today While that's important, the modern company has to also have a appropriate good that they are focused on, you know, with social good or not. And I don't think it's a trade off being able to have a purpose driven culture that makes an impact on society and being profitable. >> And a pointed out yesterday on our intro analysis, the old term was You guys go Oh, yeah, Michael Dell and PAD shareholder value. They point out that stakeholder value, because now the stakeholder Employees and society. So congratulations could keep keep keep it going on the millennial generation. >> Just like your son and our kids want a purpose driven company. They want to know that the company that working for is having an impact. Um, not just making an impression. You do that. It shows like, but having an impact. >> And fire is the most popular icon on instagram. Is that right? Yeah, I know that fire is good. Like your fire. Your hot I don't know. I guess. Whatever. Um fire. Come comment. There was good Sanjay now on business front. Okay, again, A lot of inflection points happen over 10 years. We look back at some of this era, the Abel's relationship would you know about. But they've also brought up a nuance which we talked about on the intro air Watch. You were part of that acquisition again. Pig part of it. So what Nasiriyah did for the networking STD see movement that shaped VM. Whereas it is today your acquisition that you were involved and also shaping the end user computing was also kind of come together with the cloud Natives. >> How is >> this coming to market? I mean, you could get with >> my comparison with carbon black there watch was out of the building. Carbon black is not considered. >> Let's talk about it openly. And we talked about it some of the earnings because we got that question. Listen, I was very fortunate. Bless to work on the revitalization of end user computing that was Turbo charged to the acquisition of a watch. At that time was the biggest acquisition we did on both Nice era and air watch put us into court new markets, networking and enterprise mobility of what we call not additional work space. And they've been so successful thanks to know not just me. It was a team of village that made those successful. There's a lot of parallels what we're doing. Carbon, black and security. As we looked at the security industry, we feel it's broken. I alluded to this, but if I could replay just 30 seconds of what I said on some very important for your viewers to know this if I went to my doctor, my mom's a doctor and I asked her how Doe I get well, and she proposed 5000 tablets to me. Okay, it would take me at 30 seconds of pop to eat a tablet a couple of weeks to eat 5000 tablets. That's not how you stay healthy. And the analogy is 5000 metres and security all saying that they're important fact. They use similar words to the health care industry viruses. I mean, you know, you and what do you do instead, to stay healthy, you have a good diet. You eat your vegetables or fruit. Your proteins drink water. So part of a diet is making security intrinsic to the platform. So the more that we could make security intrinsic to the platform, we avoid the bloatware of agents, the number of different consuls, all of this pleasure of tools that led to this morass. And what happens at the end of that is you about these point vendors, Okay, Who get gobbled up by hardware companies that's happening spattered my hardware companies and sold to private equity companies. What happens? The talent they all leave, we look at the landscape is that's ripe for disruption, much the same way we saw things with their watch. And, you know, we had only companies focusing VD I and we revitalize and innovative that space. So what we're gonna do in securities make it intrinsic and take a modern cloud security company carbon black, and make that part of our endpoint Security and Security Analytics strategy? Yes, they're one of two companies that focus in the space. And when we did air watch, they were number three. Good was number one. Mobile line was number two and that which was number three and the embers hands. We got number one. The perception in this space is common. Lacks number two and crowdstrike number one. That's okay, you know, that might be placed with multiple vendors, but that's the state of it today, and we're not going point against Crowdstrike. Our competition's not just an endpoint security point to a were reshaping the entire security industry, and we believe with the integration that we have planned, like that product is really good. I would say just a cz good upper hand in some areas ahead of common black, not even counting the things we're gonna integrate with it. It's just that they didn't have the gold market muscle. I mean, the sales and marketing of that company was not as further ahead that >> we >> change Of'em where we've got an incredible distribution will bundle that also with the Dell distribution, and that can change. And it doesn't take long for that to take a lot of customers here. One copy black. So that's the way in which we were old. >> A lot of growth there. >> Yeah, plenty of >> opportunity to follow up on that because you've obviously looked at a lot of companies and crowdstrike. I mean, huge valuation compared to what you guys paid for carbon black. I mean, >> I'm a buyer. I mean, if I'm a buyer, I liked what we paid. >> Well, I had some color to it. Just when you line up the Was it really go to market. I mean some functions. Maybe not that there >> was a >> few product gaps, but it's not very nominal. But when you add what we announced in a road map app, defensive alderman management, the integration of works based one this category is gonna be reshaped very quickly. Nobody, I mean, the place. We're probably gonna compete more semantic and McAfee because most of those companies that kind of decaying assets, you know, they've gotten acquired by the companies and they're not innovating. So I'd say the bulk of the market will be eating up the leftover fossils of those sort of companies as as companies decided they want to invest in legacy. Technology is a more modern, but I think the differentiation from Crowdstrike very clear is we integrate these, these technology and the V's fear. Let me give an example. With that defense, we can make that that workload security agent list. Nobody can do that. Nobody, And that's apt defense with carbon black huge innovation. I described on stage workspace one plus carbon black is like peanut butter and jelly management. Security should go together. Nobody could do that as good as us. Okay, what we do inside NSX. So those four areas that I outlined in our plans with carbon black pending the close of the transaction into V sphere Agent Lis with workspace one unified with NSX integrated and into secure state, You know, in the cloud security area we take that and then send it through the V m. Where the devil and other ecosystem channels like you No idea. Security operative CDW You know, I think Dimension data, all the security savvy partners here. I think the distribution and the innovation of any of'em were takes over long term across strike may have a very legitimate place, but our strategy is very different. We're not going point tool against 0.0.2 wish reshaping the security industry. Yeah, What platform? >> You're not done building that platform. My obvious question is the other other assets inside of Arcee and secureworks that you'd like to get your hands on. >> I mean, listen, at this point in time, we are good. I mean, it's the same thing like asking me when we acquired air watching. Nice Here. Are you gonna do more networking and mobility? Yeah, but we're right now. We got enough to Digest in due course you. For five years later, we did acquire Arkin for network Analytics. We acquired fellow Cloud for SD when we're cloud recently, Avi. So the approach we take a hammer to innovations first. You know, if you're gonna have an anchor acquisition, make sure it's got critical mass. I mean, buying a small start up with only 35 people 10 people doesn't really work for us. So we got 1100 people would come back, we're gonna build on it. But let's build, build, build, build, partner and then acquire. So we will partner a lot with a lot of players. That compliment competition will build a lot around this. >> And years from now, we need >> add another tuck in acquisition. But we feel we get a lot in this acquisition from both endpoint security and Security Analytics. Okay, it's too early to say how much more we will need and when we will need that. But, you know, our goal would be Let's go plot away. I have a billion dollar business and then take it from there. >> One more security question, if I may say so. I'm not trying to pit you against your friends and AWS. But there are some cleared areas where your counter poise >> Stevens just runs on eight of us comin back. >> That part about a cloud that helps your class ass business. I like the acquisition. But Steven Schmidt, it reinforced the cloud security conference, said, You know, this narrative in the industry that security is broken is not the right one. Now, by the way, agree with this. Security's a do over pat kill singer. And we talked about that for five years ago. Um, but then in eight of you says the shared security model, when you talk to the practitioners like, yeah, they they cover, that's three and compute. But we have the the real work to d'oh! So help me square that circle. >> Yeah, I think if aws bills Security Service is that our intrinsic to their platform and they open up a prize, we should leverage it. But I don't think aws is gonna build workload security for azure compute or for Gogol compute. That's against the embers or into the sphere. Like after finishing third accordion. And they're like, That's not a goal. You go do it via more So from my perspective. Come back to hydrogen. 80. If there's a workload security problem that's going to require security at the kernel of the hyper visor E C to azure compute containers. Google Compute. >> Who's gonna do >> that? Jammer? Hopefully, hopefully better than because we understand the so workloads. Okay, now go to the client site. There's Windows endpoints. There's Mac. There's Lennox. Who should do it? We've been doing that for a while on the client side and added with workspace one. So I think if you believe there is a Switzerland case for security, just like there was a Switzerland case for management endpoint management I described in Point management in Point Security going together like peanut butter and jelly, Whatever your favorite analogy is, if we do that well, we will prove to the market just like we did with their watch An endpoint management. There is a new way of doing endpoint security. Dan has been done ever before. Okay, none >> of these >> guys let me give an example. I've worked at Semantic 15 years ago. I know a lot about the space. None of these guys built a really strategic partnership with the laptop vendors. Okay, Del was not partnering strategically on their laptops with semantic micro. Why? Because if this wasn't a priority, then they were, you know, and a key part of what we're doing here is gonna be able to do end point management. And in point security and partner Adult, they announced unified workspace integrated into the silicon of Dell laptops. Okay, we can add endpoint security that capability next. Why not? I mean, if you could do management security. So, you know, we think that workspace one, we'll get standing toe work space security with the combination of workspace one and security moving and carbon black. >> Sanjay, we talked about this on our little preview and delivery. Done us. We don't need to go into it. The Amazon relationship cleared the way for the strategy in stock price since October 2016 up. But >> one of the >> things I remember from that announcement that I heard from the field sales folks that that were salespeople for VM wear as well as customers, was finally clarity around. What the hell? We're doing the cloud. So I bring up the go to market In the business side, the business results are still strong. Doing great. You guys doing a great job? >> How do you >> keep your field troops motivated? I know Michael Dell says these are all in a strategy line. So when we do these acquisitions, you >> had a lot >> of new stuff coming in. I mean, what's how do you keep him trained? Motivated constantly simplifying whenever >> you get complex because you add into your portfolio, you go back and simplify, simplify, simplify, make it Sesame Street simple. So we go back to that any cloud, any app, any device diagram, if you would, which had security on the side. And we say Now, let's tell you looking this diagram how the new moves that we've made, whether it's pivotal and what we're announcing with tanz ou in the container layer that's in that any Apple air carbon black on the security there. But the core strategy of the emer stays the same. So the any cloud strategy now with the relevance now what, what eight of us, Who's our first and preferred partner? But if you watched on stage, Freddie Mac was incredible. Story. Off moving 600 absent of the N word cloud made of us Fred and Tim Snyder talked about that very eloquently. The deputy CTO. They're ratty Murthy. CTO off Gap basically goes out and says, Listen, I got 800 APS. I'm gonna invest a lot on premise, and when I go to the cloud, I'm actually going to Azure. >> Thanks for joining you. Keep winning. Keep motivated through winning >> and you articulate a strategy that constantly tells people Listen. It's their choice of how they run in the data center in the cloud. It's their choice, and we basically on top of all of those in the any cloud AP world. That's how we play on the same with the device and the >> security. A lot of great things having Sanjay. Thanks >> for you know what a cricket fan I am. Congratulations. India won by 318 goals. Is that >> what they call girls run against the West Indies? I think you >> should stay on and be a 40 niner fan for when you get Tom baseball get Tom Brady's a keynote will know will be in good Wasn't Steve Young and today love so inspirational and we just love them? Thank you for coming on the Cube. 10 years. Congratulations. Any cute moments you can point out >> all of them. I mean, I think when I first came to, I was Who's the d? I said ASAP, like these guys, John and Dave, and I was like, Man, they're authentic people. What I like about you is your authentic real good questions. When I came first year, you groomed me a lot of their watch like, Hey, this could be a big hat. No cattle. What you gonna do? And you made me accountable. You grilled me on eight of us. You're grilling me right now on cloud native and modern, absent security, which is good. You keep us accountable. Hopefully, every you're that we come to you, we want to show as a team that we're making progress and then were credible back with you. That's the way we roll. >> Sanjay. Thanks for coming. Appreciate. Okay, we're live here. Stay with us for more of this short break from San Francisco v emerald 2019

>> Live from Las Vegas, it's theCUBE covering Informatica World 2019 brought to you by Informatica. >> Welcome back everyone to theCUBE's live coverage of Informatica World. I am your host, Rebecca Knight, along with my co-host, John Furrier. We are joined by Amit Walia, President - Product and Marketing here at Informatica. Thank you for coming back on theCUBE. So we're here at Informatica World, there's a lot of buzz, a lot of energy, obviously CLAIRE is a big story, your company got great press yesterday from The Wall Street Journal teaming up with Google to tame the data. One of the themes we keep hearing is that data needs AI, but AI needs data. Elaborate on that a little bit. >> That's a great point, in fact I would extend that and say I believe, and I will talk about that today in the closing keynote, is the language that AI needs or speaks is data. Because to be honest, without data, there's no great AI. And I think something that we've known all this while, but now that AI is really becoming pervasive and has skill, you really, really need to give it relevant, good, contextual data for a Siri or a Cortana or Alexa to make some contextual decisions, right? And we see that happening a lot in the world of enterprise now. Finally enterprises are arriving at the point where they want to use AI for P-to-P use cases, not just consumer use cases that you and me are used to. And then, to your other question, AI is a part of everything that we do in data. Because, to be honest, it really helps improve productivity, automate mundane tasks. And I think we were talking before this, there is a massive skills gap. And I think you look around, the economy's kind of fully saturated with jobs, and there's still so much more work to be done with more data, different data, so AI's helping making some of those mundane activities become a lot more easier or autonomous, if I may. >> What's the use cases for CLAIRE in AI around as it grows? Because, you know, the data world, you guys have been doing it for 25 years at Informatica, private for 4 so, innovating on the products side, but it used to be, here's the data department, they handle it. The data warehousing in the fenced out area in the company, now it's strategically part of everything, right? So you guys have the MDM, you've got the Catalog, you've got all kinds of solutions. How is that role changing within your customer base? And what are some of those use cases? Because now they have to think end-to-end, you've got Cloud and On-premise, these are challenges and opportunities. But the role of data and the data teams is expanding rapidly. >> In a significant way. A significant way. I think I kind of was joking with our practitioners yesterday that they were all becoming, they were going from heroes to superheroes, if you are enjoying the Avengers movies, and that analogy. But genuinely, because if you think about it, right, I think what we are seeing in this world, we call it the data three data where the data is becoming a platform of a sort. It is getting decoupled from the data bases, from the applications, from the infrastructure, because to truly be able to leverage AI, and build applications on top, you cannot let it be siloed and be hostage to its individual infrastructure components. So we're seeing that fundamental change happening where data as a platform is coming along, and in that context the catalog becomes a very, very pivotal start, because you want to get a full view of everything. And look, you're not going to be able to move all your data in one place, it's impossible. But understanding that through metadata is where enterprises are going, and then from there, John, as Rebecca's talked about, you can have a customer experience journey with MDM. You can have a analytics journey in the Cloud with an AWS or (inaudible) or a JCP. Or you can have a complete governance and security and privacy journey understanding anomalous activity. >> So before I go any further I just want to ask you about this one point because you guys made a big bet with the Catalog >> Okay, and it's looking good. A lot of good bets. You know, AI, Catalog, Cloud, early on the Cloud, but one of the things I hear a lot is that data's at the blood stream, you want the blood flowing around the system, the body. People looking at data like an operating system kind of architecture where you got to have the data free flowing. So the Catalog seems to be a big bet there. How is that helping the AI peeps because if you can have the data flowing -- >> Yep. No I think -- >> You're going to have feeding the machine learning >> Absolutely. >> The machine learning feeds the application of AI, you got to have the data, the data's not flowing, you can't just inject it at certain times. >> The way we think about it is, you're exactly right. I would just, in fact it's so ah, interesting, the analogy I use is that data is everywhere. It's like the blood flowing through your body, right? You're not going to get all the data in one place to do any kind of analytics, right? You're going to let it be there. So we say metadata is the new OS. Bring the metadata, which is data about the data in one place. And from there let AI run on it. And what we think about AI is that, think about this. LinkedIn is a beautiful place where they leveraged the machine learning algorithm to create and social graph about you and me. So if I'm connected with John, I know now that I can be connected with you. The same thing can happen to the data layer. So when I'm doing analytics, and I'm basically searching for some report, I don't know, through that same machine learning algorithm at the catalog level, now we can tell you, you know what? This is another table. This is another report. This is another user. And so on. And we can give you back ratings within that environment for you to do what I call analytics on your fingertips at enterprise scale. So that's an extremely powerful use case of taking analytics which is the most commonly done activity in an enterprise and make it accurate at an enterprise scale. >> Well the LinkedIn example, you know, of course I have a different opinion on that. They're a siloed platform. They don't have any API's, it's only within LinkedIn. But it begs the question, since you're both that kind of consumer, look at a company like Slack, going public, very successful, their numbers are off the charts in terms of adoption, usage, a simple utility in IRC message chat room that has a great UI on it. But their success came when they integrated. >> Sure. >> Integration was a big part of their success. They wanted to have API's and let customers use the software, SAS software, with a lot of data. So they were really open. >> Yes. >> How were you guys from a business standpoint taking that concept of SAS openness connecting with other apps because I might have, bring my own app to the table as data, and integrate that piece into Informatica. How does that work? >> Very similarly. So the way we've done it is that our whole platform is fully API based. So we have opened up the API's, any application can hook on to that. So we believe that we are the Switzerland of data. So you may have any underlying infrastructure stack. On-prem, in the Cloud, multi-Cloud, whatever it is. Different applications, different Cloud applications, right? So our goal is that at the layer which is the metadata layer on which CLAIRE runs, we've opened up the API's, we've hooked to everything, and so we can consume the metadata, and there we truly provide a true data platform to our organization. So if you are running a Server Snap, a Salesforce.com, Adobe, Google, AWS, you can still bring all that stuff together and make contextual business decisions. >> One of the things you had talked about on the main stage is how the Millennials that you're hiring have higher expectations in their personal lives from the technology that they're using, and that's really pushing you to deliver different kinds of products and services that have the same level of innovation and high touch. Can you talk a little bit about that and how, and how this new generation of the workforce, and there's obviously Gen Y coming right behind it, is really pushing innovation in your company. >> Well you know, I have a fourteen-year-old, so I get a taste of that every day at home. (laughing) So you know, what they want to experience, so I, you know, I use this word, experiences are changing. And by the way they are pushing the boundary for us too. We grew up in the infrastructure software world which you know, twenty-five years ago was all, you can go down to the command line interface. Not any more. You really really have to make it simple. I think users today don't want to waste their time what I call doing mundane activities. They want to get to value fast. That's pushing the boundary for us. In fact that's where we're leveraging AI in our products to make sure we can remove the mundane clutter activities for them, for them to do value added activities. For example, I want to discover data to do some analysis. I don't want to go around discovering. Discover it for me. So that's where CLAIRE comes in and the catalog, right? Discover it for me. You know what? I don't want to figure out whether this data is accurate or not accurate. Tell me. So we are taking that philosophy, really really pushing the boundary for us, but in a good way. Because definitely those users want what I call very simplified and value added experiences. >> And that's really what SAS and consumer applications have shown us, and that's proven to be hard in the enterprise. So I got to ask you as you take this data concept to the infrastructure, a lot of enterprises are re-architecting, you hear words like multi-Cloud, hybrid Cloud, public Cloud, and you start to see a holistic new kind of persona, a Cloud architect. >> Yes. >> They're re-architecting their infrastructure to be SAS-like, to take advantage of data. >> Correct. >> That's kind of known out there, it's been reported on, we've been reporting on it. So the question is, that isn't alignment, that's not just the data people, it's data meets infrastructure. >> Absolutely. >> What's your advice to the companies out there that are doing this, because you guys have Cloud, Google, Amazon, Azure, Cloud, On-premise. You can work anywhere. What's you're advice? >> Yeah, no, I think it's a very good, it's a very topical question. Because I do think that the infra, the old days of separating different layers of the stack are are gone. Especially the old infrastructure all the way to platform as a server stack has to be very well though out together. To your point, customers running a hybrid multi-cloud world, right? So think about it, if you're in the world of improving customer experiences, I may have my marketing cloud running somewhere, I may have my sales cloud running somewhere, and a service cloud running somewhere. But to give a great experience I have to bring it all together. So you have to think about the infrastructure and the data together for enterprises to give a better experience to their customers. And I see innovative customers of companies truly think through that one and succeed. And the ones that are still lagging behind are still looking at that in silos. And then be able to have the data layer for hyper scale. Well these are all hyper scale platforms. You cannot run a little experiment over here. So we've invested in that whole concept of hyperscale, multi-cloud, hybrid cloud, and make sure it touches everything through API's. >> So we've been covering you guys for four years here at Informatica World. It's great to see the journey, nothing's really changed on the messaging and the strategy, you say you're going to do something and you keep doing it, and some little course corrections here, and acquisitions here and there to kind of accelerate it. But when we talk to your customers we hear a couple of different things. We hear platform, Informatica, when describing Informatica. You guys win the whole data thing, you're there, it's the business you're in. In the data business. But I'm hearing new words, platform. Scale. These are kind of new signals we're hearing from your customer base and some of the people here at the show. Talk about that impact, how you guys are investing in the platform, what it means for customers, and what does scale mean for your business and customers? >> No, we've heard that from our customers too. Customers said look, they all recognize that they have to invest in data as a platform. But you know, it's not like an original platform so they want it because we serve the broader state of management needs, so they want us to be like a platform. So we've invested that, couple of years ago we went completely ground-up, re-built everything, micro-services based. All API driven. Containerized. Modular. So the idea is that nobody is buying a monolithic platform. Nobody buying a platform, it just builds by itself. And they can compartmentize it, I want this now, I want that later, so like a Lego block it builds. And, you know what, through an API it also hooks into any of the existing infrastructure they have, or anything new that they want to bring in. So that really pushed the boundary for us. We invested in that. By the way, that platform today, in the Cloud, which you call IICS, runs eight trillion transactions a month. Eight trillion transactions a month. And by the way, last Informatica World, it was running two-and-a-half trillion transactions. So in one year it's gone from two-and-a-half to eight. So we are seeing that really hyper scale. >> And you, and I'm going to ask you if you believe, just, and you can answer yes or no or maybe, or answer on your own, do you believe that data is critical for SAS success? >> Oh absolutely. No doubt about it. I have not met a single customer who ever said anything different. In fact, the thing that I see is like, it's becoming more and more and more a sea-level conversation. That hey, what are we going to do with our data? How do we bring that data together to make decisions? How do we leverage AI and data together? It's truly in our sea-level discussion, whereas it was never a sea-level discussion years ago, it was more about what application am I going to use? What infrastructure am I going to use? Now they're all about, how do I manage this data? >> I wanted to talk about ethics (laughs) and this is, because recently had published a paper about Tech for Good, and it's about this idea of using AI and machine learning to help society achieve better outcomes, and then also to help us measure it's impact on our welfare beyond GDP. Because think about the value that technology brings to our lives. What's your take on this? I mean how much value do you think AI brings to the enterprise in terms of this Tech for Good idea? >> No, so, by the way one of Informatica's values is "Do good". And we are firm believers in that look, there is an economic value to everything in life. But then we all have something to give back to the society. There is something to create value out there which is outside the realm of just pure economics which is the point you were asking. And we are firm believers in that. I do think that by the way, there is a very high bar for all of us in the industry to make sure that not only, it's not just about ethics of AI also at the same time, because we cannot abuse the data. We're collecting a lot of information. You and me as consumers are giving a lot of information and I talked about that yesterday as well, that we believe that the ethics of AI are going to play a fundamental and differentiating role going forward. I think the Millennials we're talking about, they are very aware of that one. They are very purposeful. So they'll look back and say, who actually has a values system to take this technology innovation and do something better with it, not just creating money out of it. And I think I totally agree, and by the way in the very early stages, industry has to still learn that, and internalize that, then do something about it. >> Well Amit, yeah I think you're right on, early days, and I can give you an anecdotal example is that this year, University of California, Berkeley, graduated its first inaugural class of data science analytics. First! First ever class for them. They're a pioneer, they're usually having protests and doing things with revolutionary things. That shows it's so early. So the question I got to ask you is, you've got your fourteen-year-old, you know I have kids, we follow each other on Facebook. I'm always asked the question and I want to get this exposed. People are really discovering new ways to learn. Not just in school, you got YouTube videos, you've got CUBE videos, you got all kinds of great things out there. But really people are trying to figure out where to double down on, what dials to turn, what classes to take, what disciplines are going to help me. It used to be oh, go into computer science, you'll get a great job. And certainly that's still true. But there's now new opportunities for people, data's now grown from you know, programming deeply to ethics. And you don't need to have a CS degree to get in and be successful to fill the job openings or contribute to society. So what are those areas that you see that people who are watching might say hey you know what? I'm good at that, I'm good at art, I'm good at society or philosophy or I'm really good at math or, what skills do you, should people think about if they want to be successful in data? >> You know, I think it's a very foundational question. I think you're right, I think programming has become a lot easier. So I think if I'd stepped back to the days we graduated, right? It's become a lot easier so I don't think that necessarily learning programming is a differentiating, I do think that back where you were going, people who'd generally think about what to do with that. I think there is analytical skills that we all need, but I think the soft skills I believe in the society, we are kind of leaving behind, right? A little bit of the psychology of how users want to use something. Design thinking. By the way I still think that design thinking is not yet completely out there. Um, the ability to marry what I call the left brain to the right brain, I mean, I think that's key. And I do think that we cannot run away completely to the right brain, as much as I am an analytical person myself. I think marrying the left and the right, I do believe, like I, as I said I have a fourteen-year-old. My advice to all those who say, he wants to do Computer Science, is to take enough psychology or design classes to kind of have that balance. So my encouragement would be have the balance. We cannot all just be hyper-analytical. We have to kind of have the balance to see ... >> I think just be smart, balance, I mean again, I have not found one, well I guess the answers are stats and math, have the check, that's easy to say, but ... >> The emotional skills. But you need more of those, I think a little bit more of those left-brain skills also to complement them. >> Well and also for the experience, study art, music, what delights people. What inspires the passion? >> I agree with that. >> Yeah. Absolutely. Amit, always a pleasure to see you. Thank you so much. >> Thank you very much. Always a pleasure to be here. >> Great conversation. Good insight. >> I'm Rebecca Knight for John Furrier, stay tuned at theCUBE's live coverage at Informatica World. (Upbeat music)

>> live from Anaheim, California. It's the queue covering nutanix dot next twenty nineteen. Brought to you by Nutanix. >> Welcome back, everyone to the cubes. Live coverage of dot Next at NUTANIX. We're here in Anaheim, California. I'm your host, Rebecca Knight were joined by Wendy M. Pfeiffer. She is the chief information officer at Nutanix. Thank you so much for coming on the Cube. Wendy, thank you for having me. And this is not your first time you this year. A Cube alum. >> I am a Cube alum. It's so much fun. It's kind of weird, though. We're inside of this Cuban outside of us is all the action in the Exposition Hall is kind of crazy and cool. >> It is that there's a lot of energy here. I want to start our conversation by taking you back in time to nineteen eighties. You growing up in Silicon Valley, you notice an advertisement in the newspaper that dead tree medium NASA wants ideas on how to organize its dashboard. Better for astronauts. Yeah, >> So they had a program called CD T I cockpit displays of traffic information and they were looking for innovative ideas to make what was really a very small display provide information for the shuttle astronauts as they were re entering the atmosphere. And so, if you can imagine coming back into the atmosphere, it very high speed. And there was concern that there would be a traffic in the area. Regular airplanes flying, you know, relatively much slower. And so how could the same air traffic displays that were used for aviators be sort of modified to give real time information? Teo the astronauts, I will tell you that I never contributed much to that project, but I discovered large scale computer systems. And I just love the idea of these things large networks, large computers on just the through the vast interconnectedness of things. And so that got me interested in technology, whereas before I thought I was interested in science and math. And it turns out, of course, there's some great synergy among those topics. >> So So the internship at NASA is what propelled your interest and really, what launched your career in technology? Yes. Now you are the CEO of Nutanix. This this amazing company thiss startup That's now billion dollars with the market cap in multiple billions of dollars. Yes. So talk a little bit about your experience as CEO and what and what in what you're hearing, particularly at this dot next show. Yeah, I think >> one of the things that's happening is we're all in the midst of a huge transformation in terms of how digital technology affects business and empowers and enables business and as CEOs were right in the middle of that Wei have. Many of us have tons of legacy equipment and things from vendors, but we also have this desire for leading digital transformation in our companies. And so companies like Nutanix and there aren't many companies like Nutanix, but technologies like ours bridge that gap. We can run the legacy workloads in on premise data centers on pick a vendor's hardware. But we can also run the same work loads on our operating system in public clouds. And so it's kind of the best of both worlds, and it bridges thes two worlds that CEOs have been struggling to bridge, and it does so in a way that doesn't require us to re train our people or find, you know, a small team of rocket scientists who are, you know, worth more than the GDP of small countries. So we're able Teo, actually execute. Still keep the lights on. Still do the the old school things that we need to do but also operate with excellence at that more modern end of the technology spectrum. That's huge. And I'm hearing that from so many folks all around the show, whether it's, you know, people who are responsible for infrastructure or Dev Ops kind of crosses all of those bridges. And and as Nutanix, the CEO, I get to represent how any company like ours a billion and a half dollars publicly traded company, can use technology to enable itself, because I use our technology to do all the things we need to do as a company. >> But that's exactly just what you're talking about. That balance that these companies need to strike with thinking about the maintenance, thinking about the storage, thinking about the protection, but then also thinking in a much more visionary in strategic way about how we really transform our business and get our and get the work done that we need to get done. Can you talk a little bit about the fact that these consumer technologies have really leapfrog the thie enterprise vendors and sort of embarrassing it, frankly, should be for these big technology behemoth that they haven't done more to make cooler, sleeker technologies? >> Absolutely. Oh, my gosh, this is my favorite topic. And it's why I have my smart here. So on this smartphone, this is a is an apple phone on this smartphone. I have a ton of applications and a ton of functionality, and you know, so I have Facebook on my smartphone, right? And I love Facebook. >> But when I >> downloaded and I started using Facebook, I didn't say, you know Oh my gosh, fall. Now I have my social media application. So there's no way I could use Twitter or Instagram or anything else because my standard is Facebook. And that's the only thing I'm going to use. No, no, no. I have a multitude of APS and I used them as I choose when I want to, in the way that I want Teo, those abs inherit things from this platform. They have access to my contact data. They understand my location if I allow them tio etcetera. So all of those things are unconsciously in what is actually a phone. Now try to get your desk phone to do that right? It doesn't. And yet in the enterprise space, we have vendors who are selling us for millions of dollars, desk phones, and those were supposed to be as performance delightful, interesting as this device. And then we have laptop computers and we have desktop computers. None of those things is even a third as interesting, engaging, useful and easy to use as this consumer attack, which, by the way, is a lot less expensive. I spend millions of dollars on a V audio visual room systems of conferencing technology, whereas when I go home I can se teoh Amazon or Google. Hey, you know Amazon. Show me my my shows. You know I can I can I can ask for any show I want to watch on TV. When I downloaded Pokey Mongo, I love playing video games and games. When I downloaded Pokemon go on my phone. I >> didn't have to >> watch, you know, five five minute video snippets to teach me how to install the application. Within minutes, I was, you know, catching all the Pokemon I could what in what is really a very complex application that also includes augmented reality. And so I think it's time that first of all the vendors who sell to us, who are so used to that every three years, the enterprise license agreement is renewed. Or, you know, Hey, we're a pick something, you know, a one hardware vendors shop. So we that's what we standardize on that is doing two things. One, they're killing their own industry, and they're also killing. They're they're ruining. It is ability to deliver and to be useful and transformative. Two companies way and it way also have to demand better way. Have to stop buying that Dunc. And we have to start finding ways whether we have to build it ourselves or using machine learning tools to train the machine on how to do these things that that enterprise it cos don't deliver to us. And we also need to look for vendors like Nutanix that build that bridge that allow us to stop worrying about Oh my gosh, You know, we've got to make this legacy thing work with this new thing. We don't have to worry about that so much anymore. And now we can focus on this user experience The interaction design what we might do within an ecosystem That is our own unique companies and our own unique set of systems and also ultimately allowing our people, which is what companies are made up of allowing our people to to have the experience that they want tohave, just like we do with our own devices. I can choose how I want to interact with this thing, and I can turn it off if I don't want to use it. >> So so much of what you're talking about is really about getting companies and then the leaders of these companies to think differently. And that is the biggest managerial challenge. And it's a challenge when you're in sales. And so how do you How do you approach that problem? Because it because you've really laid it out so clearly we are used, Teo, so much intuitiveness and ease and beauty in the technology that we use in our personal lives. And then we come to work way put up with a lot of junk. >> We do, right? I mean, like, I know you're not saying anything out loud, but I know you. You're agree without you here with your laptop on the table there. You know, first of >> all, our work forces are changing. Generally, we keep talking, at least in circles that I sit in about, you know, the millennials are entering the work force. No. You know, the Millennials and Jen Zy are already make up almost half of our workforce today and will be at that somewhere around. I think it's seventy percent by twenty, twenty five of the workforce, so >> they're already here. Those >> folks already have a different relationship with technology than my generation did my generation. And I'm a Magen axe, I think. Yeah. Um so my my hub to Exactly So the big >> hair A my generation. >> I >> watched the birth of some of these consumer technologies, but this next couple of generations grew up with him already in place. And so they don't even think about the fact that this is technology. This is dependent, just is just part of them. And so I think we need Thio, Throw off the old filters and get out of the way. It's a lot more about choice and self service and freedom and flexibility and a mixed portfolio. And there are so many ways to educate ourselves about those things if if we don't naturally have that instinct. But it starts with diverse thinking, diverse tools. I believe that whatever you know, PC Mac laptop tablet mobile device that you're comfortable with your company should enable you to use. And you should use the applications that that makes the most sense to that make you the most productive. And then it's his job or it's leaderships job to create that that really rich ecosystem, where those applications and tools have the nutrients that they need and the capabilities that they need to work together well, understanding how to create and maintain that ecosystem mean what is an ecosystem? It's this sort of happy accident of all sorts of creatures at various levels in the in the pyramid coming together and figuring out a way to cohabit and to survive and then, hopefully to thrive. And so no one can get too important. No one voice no one species. No one layer can be outsized compared to the others because of So what do you have? Well, you have a species collapse. They run out of the fuel that helps them to thrive. And so I think, of course, our planet at a macro level is an example of that. But our company's our families, our neighborhoods. All of those things are micro examples that that matched the macro and are dependant on the same laws of physics and science and so on in order to thrive in to function. >> Well, you're talking you You just highlighted the importance of diversity. And and you made this comment about No one person can get two important or no one part of the species. In fact, if you look at the tech landscape Ueno, who's too important and it's the pros who are who are running the show in a lot of ways. Still, I want to hear from you as a senior leader, a female senior leader in technology you noticed, >> and Theo the manicure. Yeah, >> but how? What? What do you see? What? Tell us what it's like. I mean, is it as bad as we hear? And, um, and and And how have you in your career overcome a lot of these challenges? And then how What do you see as your responsibility to the next generation who's coming up? >> Absolutely. So it is as bad as we hear. It's sometimes worse than we here. And I think that especially there are certain sectors of society and tech society where the bro culture that we've heard about is fully in play. What mitigates that is the human beings who make up the bro culture so often. These guys don't understand the the effect of all of them and mass, and so often they're just being natural. Many, especially start ups. The start of fuel. Silicon Valley, You know, they started with some great ideas and with some dreamers and often those those people with the great ideas and dreamers you know they are males, and what do you do? You get your buddies together. You know, when you get a little extra money, you get the next round of bodies. You invite people, you know, so >> there's a little >> bit of that syndrome that's happening. There are also wonderful incubators and fields where women are also in that start up mode, and I'm a member of the Board of Girls and Tech. We have a number of things like Way have an amplified competition that supports women, tech the entrepreneurs, so there's certainly more than just men. But the history has been that however, a lot of people talk about that For me, that's not the emphasis for me. The emphasis is on how we change our jobs and our definition of work in general. And this is so fascinating to me. >> I think we've been working for years >> and years on, you know, how do we get more women and stem and encourage girls to go through this path in school? You know, it turns out women and men are both equally interested in science and math and all those things. But the starting jobs and tech are are horrendous when it comes to matching women's interests in skills and this isthe stereo, I'm going to start stereotype here. I hate doing this, but in general terms, men tend to be able to work on things serially. They tend to have a singular focus and to appreciate the singular focus and so you can lay out a path first, your socks and your shoes and the guy will follow that, and we'LL master each step along the way. And that's that's a way that you know, it's stereotypically a lot of male brain brains. Progress for women, for female brains were multifaceted way sort of have this ability. I don't know if it's evolutionary or environment or whatever. I'm not like an expert, thank God. >> But we have this >> ability to multi task all the time. I could be, you know, holding my kid and, um, talking on the phone and, you know, making sure dinners cooking, okay. And, you know, maybe it's a business call, and I might be hiring someone or firing someone, and I'm giving equal focused attention to each very important task. And so we sort of have that that ability because we have that ability. That's the kind of job that you know. Okay, you enter college and you're taking a software development computer science, of course. And you take all computer science courses until you get that degree. And now you get your first software developer job and you sit in this little cubicle and all day long you write code. Well, you know, fine. If I've sort of have that single threaded mentality, I'm ready. All right. I guess I'm going to do this. I'm gonna Masters are >> gonna get through the layers >> of writing code as fast as I can and someday I'll rule the world or start my own company over on the female side, we say this is going to kill me. I don't want to do that. What a boring jobs. Because Because also, I'm interested in I'm interested in the Japanese language and I'm interested in design. And, you know, I love to cook. And also, you know, I'm just been working through, you know, theories of space and time and in my physics study, and to just have to focus my mind all by myself all day long in this cubicle on writing, you know, some part of a bigger program. It's not attractive. And so what we find is that women are dropping out of thes focus degree programs and they're dropping out of the early stages of technology careers. Which means that by the time you get to my stage, there is not a very few of us right, >> So you said we needed we need to change the definition of work. Yes, What does that mean? >> Well, the Millennials and Gen Z and countries that are that are very young, like some of the Eastern European countries that air, that air, just reinventing themselves. They've already done that. It's the gig economy. It's the idea that as an individual, I can choose the things I want to work on. We've tried Teo, sort of emulate that in in the agile methodologies right? I get to choose my tasks, but it's this sort of. It was taken the soul out of it. But this is really that independent contractors might be doing. You know a few things that once I might be designing shoes like one of my friends is she's she's created her own shoe company, and at the same time I might be writing code Azaz a gig for some other company. And you know what? I might also be involved in, you know, a charitable work. Or I might be volunteering at my kid's school and doing all of those things together at the same time in parallel is interesting to us. It's engaging to us. We put more. >> So how'd you do that? At your team at NUTANIX? How do you help your employees, uh, do all the things that they want to do in addition to obviously getting their work done? Yeah, well, It's always a >> balance right. One of the really important things is to create an environment of tools and technologies and processes that allow people to choose the things they want to choose. It's not always well understood. Some people say thank you. I get to use the tools I like. Other people say there's too many tools what we d'Oh. And so we try to find something down the middle for those guys. Exactly. Secondly, I hire and mentor leaders who are very diverse and open, and they're thinking so that we can constantly kind of reinvent ourselves as an I T organization. But ultimately it gets down to enabling culturally people to think differently, to raise their hand and say, You know, I am a network engineer, but I would like Tio automate this thing over here or, you know, I Yes, I'm a systems engineer, but I'd like to deploy the network, just allowing them to get out of their comfort zone and to experiment. It's also really important to understand the balance of it. People who choose it love engineering and love technology, but we'LL also love process and interaction, and so we're already this mash up of personality types. And, you know, I would say more multifaceted you are, the more you're able to play multiple sports or or have multiple skills or play offense and defense, then the more able you are to thrive in the new World in the new economy. And sometimes it's just finding those mavericks Or, you know, I like to say I'm a little civil, like, you know, I've >> got a little personalities and you know it. Sometimes you got >> to bring one of those personalities to the table. Sometimes you have to bring many of those personalities to the table, and it's gonna be okay for folks to do that. >> I love it. I love it. Great. Well, Wendy, thank you so much for coming on the Cube. It's always fun talking to you. Thank you. Appreciate it. I'm Rebecca Knight. You are watching the Cube. They'LL be much more to come

live from Las Vegas it's the queue covering del technology's world 2019 brought to you by Dell technologies and it's ecosystem partners everyone welcome back to the cubes live coverage here in Las Vegas we are here for Dell technology rules 2019 got two sets I'm John Faraday Volante my co-host Dave day to three days of wall-to-wall coverage I've got a great guest December the president of client Solutions Group at Dell technologies Sam handles all of the big edge machines like the PCs my machine here and other cool stuff Sam thanks for joining us today appreciate it thank you guys for having me so one of the themes that we're seeing I'll see through the transformation going back when Michael went private buys EMC new puzzle pieces this is growing and scaling and one of the big surprises or not surprises is the cloud growth and them data grow that's been fueling a lot of existing businesses the client business one of them that you run yeah as do extremely well the numbers are looking good new machines you know the PC revolution continues evolving that's the state of the art what's the current state of the business give us an update hey so like you said the business is doing really well I'm excited this year we'll have our 35th birthday for Dell and the PC business the business I lead at Dell is where it all started 35 years ago in a dorm room at University of Texas now a forty three billion dollar business it is just a part of Dell so we've become a lot more but growing double digits we've seen a resurgence in the edge and I think like you said one of the things I'm seeing as I talk to companies they're almost seeing that edge is the secret weapon as we talk about all this transformation because getting great employees is the challenge if you want your business to lead in an industry and as we go talk to companies and we talked to Jen Expo we talked to Millennials we talked to Gen Z getting them armed with a great piece of technology where they can be productive in a job and help make a difference in a company or career that's what they want to go and do they want that more than drinks in the break room they want that more than volleyball courts outside and when companies are able to do that with our PC products at the edge they get great people in who helped that company be more successful so we're seeing a really good growth and we're we're dedicated to doing some exciting products for people and it's not easy to I just want to unpack the dynamics between the two worlds that go on one is making the machines go faster smaller less expensive so more horsepower lower prices higher functionality and then the integration to get that kind of a seamless works work lifestyle balance where you got consumer business all kind of blending together where you got to connect the networks you got it you can go to work at Starbucks here in once in a while you got to have all this stuff in it working together with what used to be the big iron back-end systems oh yes oh yeah so you got to you've got two jobs it's true what how do you balance that other different teams or different approaches what's the focus you know we we look at a couple things internally we have really focused on not just the hardware design that we're putting together and the speeds and feeds and we can do that great you take our you know our gaming business we have a we were showing off in the alien you can go over to a alien where a kind of gaming section we have here we have things that have more than 300 watts of power for CPUs and graphics in it feels to us if you went back in time it's super compact about what you used to have it's not anything like the latest XPS products I see you guys using there but we can design that kind of power into the systems and then we're focused on the experience we bring alive for people so you think about working with partners I'm working with services teams working with Microsoft working with VMware around how we bring alive the things people want to do on the consumer side like one thing we see people more people now watch TV and pcs then watch TV on TV oh it's like a great experience it's pretty headphones and nobody's bothering ya it's it's pretty good the other the other thing that's interesting I've switched all my viewing that way because we figured out the younger generations that that is even more true for them so in my millennial or gen Z fashion I've started a hundred percent of my TV viewing it's on a PC but it's a great way to do it we've done experience around that with audio video streaming that we go how do we bring that alive same thing on gaming gaming space I want to show you guys hopefully in a couple minutes we can talk about some of the latitudes we announced here but we've done that in the workspace of people want to be productive immediately they want a tool that lets them do that and we said how do we put technology and software and capability together to allow them to have that kind of experience they want that what if some of the things you announced today and you know what's uh what are the exciting parts of them so we brought a are we announced our new latitude lineup so you see from top to bottom some really amazing looking pcs and one of the things if you guys get that look you little high or we go to guys can you guys see that so awesome looking PC the other thing is if you take a look at this we built in different kind of capabilities that allow allow really fast log into the system so there's an Express Express login Express sign-in capability that under no under kind of infrared lights sensors you can basically recognize it recognizes when you walk up to that system it will log you into the system automatically so you don't have to touch the screen the keyboard it all saves you that kind of instant productivity you turn around walk away it'll sense when you're there and when you're not there will log you out of the system we also have something we call Express sign Express charge on this system so people are on the go some of the stats we were sharing when you think about audience here people are working in different offices people are working on the road John you were saying people are working in Starbucks how do we allow you to quickly you plug that in you can get 80% charge in an hour you can get 35% charge in 20 minutes so allow you to get up and going really quickly but basically designing some pretty awesome systems that if you go look at what some of the press is saying about this stuff of finally putting a business system in people's hands that users are gonna covet so we did cool stuff with Alienware we've done that with our XPS product we said we need to bring that into the commercial space so people have really cool tools to get these great reviews just to give a little shout out to props to you guys getting some good reviews also it's it's it's good tailwind for you that Apple is kind of struggling with their MacBooks when the prices are high people are now coming back and look into the PC in fact my son is a big-time gamer you depreciate it the acronym is called PCM R which stands for PC master-race because you know the gamers like to be hardcore on the PC gaming huge growth area alien and where is doing great but people people look at whether it's gamer or work you seeing the gamers are guys I think of canary in the coalmine they're I think a leading indicator of a trend around I want a relationship with my device and I want I want to be able to have things available whether it's mobile or or PC or gaming so it's a little bit more intimacy and then there's also a pressure we're seeing on the trend line around augmented reality built into the machine so you start to see again better monitors for K connections you know better immersive yep either whether it's single sign-on authentication to just overall experience that's a big trend yeah and I think you said it on gaming we've built a community around our Alienware brand we've built entry level gaming systems we've turned gaming that we've been in for 23 years with alien we're now at 3 billion dollar business inside our Dell PC business and there's a lot of affinity for people who going hey turn out awesome powered systems and deliver me a kind of experience and speed that I want to win in the game you know it's the same thing though on the commercial side of going people want tools when they're coming to work don't let them do a great job in in their business I know dad wants this question but I want to get one more thing out PC if people talk about other people don't want to hear about speeds and fees when it comes to machines people on a gear speeds and feeds how many cores is there a graphics accelerator in there is there a GPU I need to get AI what's going on with the inside the specs give us the latest state of the art oh we have like so you can look at core explosion in PCs is great the thing that I really like is all these systems now you see USB connectivity so you can put your just people before we're going hey the display is going away so you walk around see we have 49 inch curved displays we have huge 43 inch displays you can get four display side-by-side you can get to 27 inch displays side-by-side I go to trading floors around the world they're stacking two and three of these displays next to each other you can power that out coming out of the USB port on your system you can power that with the graphics on the system and then we have everything up to go to Alienware which is huge core counts but though the power the watts we literally have two huge power supplies - 300 watt power supplies that you're plugging into the back of our gaming desktops it will almost consume the 15 amps that you have in your house circuit to power that system and we fit that in a you know it's about an eight pound system today that's maybe an inch and inch and a bit thick that if you go back to legacy pcs we're talking about we're almost at 2020 in a new decade if you go back to the start of this decade that was like run in the middle average PC that we're now fitting incredible power into so I think all that and GPUs are up and what's the status on because graphics processors has become a big latest great racing graphics processors that we're now waiting the thing that's exciting to me is on the games think we'll see games now catch up to 2000 series GPUs from laying the race race and I think it's an important innovation because that's going to really come and help the gaming but also it's starting to bleed into some other creative areas we're way to get you stocked up with some alien we're here walking out of it I'm waiting for a display the curtains excited I want the curb display no we we see it in games we also see it in advertising so it's amazing the stuff you can go and do it say render a vehicle in a photo shoot that you used to have to go to a remote location and basically ray-tracing allows you to render that scene by putting individual beams of light into that into the interact with all the geometry that you have and it shows what it'll basically draw that picture for you so you get all kinds of nuances of shadows other images flickers and reflections that are just amazing and lifelike realism so we're gonna see that in games you see graphics designer is doing that in TV commercials and in print ads and you do it without ever having to touch the physical product which it's hugely time and processor compute graphics intensive to go and do that but you're now seeing us able to do that on a I brought in a precision workstation it's a little bit bigger than this and it's a horse-collar on the machines can handle that ray tracing that's the whole point yes guys are connecting the edge with your your laptops your your your your your PC's what are you doing a stress test them on the edge torture test you're doing any fun stuff like dropping them from the building and throwing flames at them and yeah what we do we have some fun labs so in Austin Texas we have a lot of fun whether it's dropping systems which is not unrealistic of what happens in the environment we actually find our hardest users are students in education environments so we've commercial really important because like the XPS I see you guys are using people will take a little bit better care of the stuff when it's their own dollars that went to that but you know the the work system gets thrown in a bag it gets thrown in in the back of the car so you look at temperature testing cold hot drops waters coffee in the office environment water in the office environment that gets thrown against it so we do all that kinds of stuff but we've learned a lot from students and we do things like little micro drop tests because you had literally we had systems that got not banged against the floor but the slammd in the bag by a student you know thousands of times across the lifecycle that we had to go and change how we engineer some of the connectors and how the systems are set up just to make them really durable so whatever you talk about your business a little bit John knows I'd love to get into the business that I want to explore the importance of the the client business to Dell it's about half of your revenue just a little under half of the revenue obviously lower margin than some of the enterprise businesses but it's critical and this is what the company was founded on it absorbs a lot of the corporate overhead it's growing what's going on in the business units dollars what can you share with us yes so forty-three billion dollar business grew double digits last year we had for the last five quarters we've led the industry in growth which is a reflection of our real focus on what customers are looking for and delivering great products to them we have 25 quarters of gaining share 25 consecutive quarters so we have a really good run going in the business we look at this year I see the industry continues to consolidate top three players in our industry are around less than 65% share kind of 63 and change and in most industries you see them as they've become more mature you see them more consolidated than than where we are today it's been consolidating last six years we've gained six hundred basis points a share we think is Michael and our team have invested in great designs and great experiences to customers there's lots of runway to continue growth here and you know that's what we're the thing that gets me excited in our engineers is turning out products that our customers go and love and as we went private you really began to transform this company we said we want to be the best bar no one in this industry and we've really you see that in the Alienware you see that in XPS you see that what we're doing in the latitude space we continue to set a very high bar for ourselves in the growth so people tend to keep their laptops longer you got to sell these cloud apps and it's great as a user you have to replace your your laptop every you know 15 months yeah I'm sure you'd love us to do that but so where's the growth coming from is that new applications is it obviously share gains and and how will it continue yeah well we see it more the premium space is growing a lot where people have said hey I want to trade up whether that's the the gamer like your son a user on XPS who wants a really mobile system that they can throw in their backpack or throw in their purse and take take with them it's interesting in the commercial space we actually see some of the highest end systems that we sell in our work station business have the fastest turnover and change rate because when you can add more cores more horsepower to that and go my expensive engineer designing airplanes or my graphics design or doing advertisements or videos for the company can now be more productive people go I want to spend the $3,000 because in comparison to the salary and the time I'm saving I'll get the best talent they're happier because it gets done faster and my business gets more done that's where they're actually switching the system's over so it's to us to make that easier and then the other thing that we're doing that's really interesting and that we announced this week is we're working across our businesses so we've gotten out of just the you know look at the hardware but we're going how do I partner with the services business how do I partner with VMware and start to make the whole process that get in technology and users hands easier because if you look at if you look at companies today 75% of their spend in our space is on all the stuff other than the hardware and the devices so it's like planning going and doing deployment where I have technical people literally with box cutters opening boxes putting new images on systems they struggle to keep systems up-to-date how do I manage support them take all the calls that are coming in you start looking at that and you go there's a way we've we've always tried to redo it but it was like shuffle around where the people are and hey I can take your people and do the thing for you cheaper or maybe not because then you start getting charged for all these crazy change things now we're going pay with software and services I can start doing this in an automated intelligent way that makes it a lot easier so I can go when I want you me any of us to have an awesome system go start taking that other cost out make it easy and fast and then you go the system can be updated someone can go I get better technology in my users hands and hey I save money doing it because I'm not spending on this other crazy stuff hopefully invest a little more here but also invest in the infrastructure transformation they have going on 5% is seventy five fifty five percent the buckets what a hundred billion is that fair enough in commercial space if we throw phones printers everything in there's about two hundred billion dollars in companies spent on hardware four hundred billion on other stuff if you look at pcs that ratio it's a bunch of the two hundred billion and it's in a billion you can attack with just better services and automation and things like that's and that's what we're doing like with VMware and with our services team with going like how can i integrate take VMware software integrate with our Factory and go when your new system shows up it has your apps and your image on it you plug in you're literally logged in doing final last mile customization so think new employee rather than having to download a bunch of stuff or an IT person comes and sets up your system you get that system with what you need your profile which we figured out we've been figured out hey here's the kind of users aren't you are you're a really mobile person we're going to want to get you this system you're plugged in with that new system going in minutes and it eliminates that sneakernet of a bunch of people doing it and turns it into intelligence and sauce so that's tens of billions in Tam expansion yeah absolutely yes I think it's we look at is hey it's it's a good opportunity for us to expand and then it saves customers it saves them time and money it makes it easier you're innovating on two fronts making a great device more horsepower to get that step-up function on new kinds of productivity that warrant the price increase for the user and then all that integration back-end yes to innovation tracks big time yeah and then we have to keep pushing on the physical hardware and that's where I go if you went back in time ten years ago you know it's like the systems were big and thick we never imagined they would be this slim this powerful I look at the future and go when you think about AR VR you think about more natural interaction with systems with voice and with breaking pen really a first user class with the keyboard I think there's a lot of opportunity going forward we want to do stuff that will cause people to want to buy new systems so it's a good challenge to have well we'll do a deal for you with the cube special sponsorship consideration for the curve monitors and all the crates thanks for coming on and we got ray tracing into the cube conversation here Sam thanks for come on share and congratulations new success PCs getting stronger faster new productivity gains with ray tracing all this other stuff happening this is what cloud and data does it's the cue bringing you all the content here's the content cannon two sets be right back with more coverage here at Dell technology world after the short break [Music]

>> Live from Las Vegas, it's theCUBE, covering Dell Technologies World 2019. Brought to you by Dell Technologies and it's ecosystem partners. >> Welcome to Vegas! Lisa Martin with John Furrier. You're watching us on theCUBE live. The end of Day One of our three days of coverage of Dell Technologies World. Can you hear the music? The party's already getting started. We have more content to bring you. Please welcome a couple of guests from DXE Technology, Kevin Johnston, Chief Sales and Revenue Officer, Cloud and Platform Service. Kevin, it's great to have you. >> Thank you very much. Glad to be here. >> Our pleasure. We've got Graham Stringer, Managing Director of Workplace and Mobility for DXE Americas. >> Thank you. Good to be here as well. >> Yeah, you waited just in time for the concert, guys! >> We did. >> Just in time. Here we go. >> All right, so, Kevin, let's go ahead and start with you. Give our audience and understanding of DXE. What you guys do, who you are, all that good stuff. >> Yeah, okay. That's great. So DXE was formed two years ago as a result of the merger of legacy HP Enterprise Services Business and CSC. DXE was formed really for the purpose of helping our large enterprise clients accelerate their digital transformation. So we're about a $22 billion IT services company, really aligned with our partners helping our clients transform digitally. >> And you guys were on the cloud early, too. There's a lot of devops going on. >> Yep. >> You guys had your hands in all the clouds. >> We have. >> What's your take on, here at Dell Technologies World, Microsoft's partnering with VMware? >> Yeah, so we would share a lot of beliefs with Dell Technology and VMware in particular, in that multi-cloud is a real thing. And we see multi-cloud, especially for the large enterprise clients, really being an answer for quite some number of years to come. We also believe that a large percentage of application portfolios will migrate to cloud. Whether it's private clouds or public clouds, and that there's a lot of work to be done to transform those applications to really take advantage of cloud native features. >> So last year's theme of Dell Technologies World was Make It Real, 'It' being digital transformation, security transformation, IT transformation, and workforce workplace automation. Graham, I'd love to get your perspectives on workplace mobility and some of the things that were announced this morning with Unified Workspace, Workspace ONE, and recognizing, hey, for our customers to transform digitally successfully, we've got to make sure that their are people are successful, and their people are highly distributed. What are some of the things that you heard this morning that are exciting, aligning with some of the trends that you're seeing in the workplace? >> Well the big trend that we're seeing is the role that HR is now playing in digital transformation of the workplace. If you go back two, three, four years, it was very IT centric. Conversations were predominantly with the CIO. We're now seeing 30, 40% of organizations or more engaging at the HR level. We did a recent project with one of the big retailers in the industry and right out of the bat, this chief HR officer was engaged right from the get-go. They want to know that their employees are going to experience work very differently. So that's one of the big trends we're seeing emerging. >> When did this shift happen? When was this going on? Past year, two years? Because this is a shift. >> I would say the shift has definitely happened the last couple of years. Millennials are having a huge impact. You're getting quite the cross-pollination of a lot of different generations. Millennials are now having an enormous impact. If you look at outlets like Glassdoor, millennials want to know when they go to an organization can I bring my own device? Am I going to have a great workplace experience? And you can't stick with a very traditional, legacy way of delivering IT where everything was shift left and you got to a point where everybody hated each other. >> That's a problem for productivity. >> Yes, a very big problem for productivity, absolutely. >> Talk about some of the challenges that customers have overcome with digital transformation, as it starts to become less of a buzz word and actually more of a reality and strategic imperative that has some visibility at the unit economics and value. >> Yeah, I think every large enterprise client we talk to has a digital transformation agenda of some sort and at some varying place along the path to trying to adopt a new business model or adapt to a different business process, so the challenges that we see with these clients in general is how do we scale? So I have legacy IT that won't disappear overnight and I have all the possibilities of digitally enabling or bringing new digital technologies that enable these processes or models. So this is a challenge: how to enable digital at scale where traditional and digital have to live together for some period of time. >> And it's not just a tech challenge, it's culture, too. How far has tech come because you've mentioned containers with legacy? That has been a great message to IT is I can put a container around it and hold onto it for a little while longer, I don't have to kill it, and make the changes to cloud-native. >> For the tech guys, there's been a lot of fun things and containers probably is the bridge for legacy apps into cloud for sure. For the rest of the folks, for the normal people, the way work gets done and the way to rethink how to do work in the mix of IT or technology into business is just different. >> Graham's point is beautiful because the expectation of the employee or the worker whether they're in the firm or outside the firm, outside in or inside out, however they look at it, is the new experience they want. So the expectations are changing. What's the biggest thing, we saw some stats on stage about remote working, three places, two places, I mean, hell, I'm always on the road. What is some of the expectations that you're seeing? Obviously millennials and some of the older folks. >> They want to see IT delivered in the way they want to receive it. That's one of the biggest trends we're seeing. So for Millennials, my son's kind of in that age category, right, they love to text. To pick up a phone for a younger generation is a little bit foreign. You go and deal with baby boomers, they want to be dealt with in a much different manner. So you've got that whole change, and then you've got the whole notion now of work is changing; where do I work, the ability to basically work 24/7, wherever I want, however I want, using whatever device that I want. And that of course is now creating a whole new set of challenges for IT, particularly around security. >> But employee experience is absolutely fundamental to a business' success; their ability to delight costumers, their ability to deliver outcome, so it's really pretty core. Talk to us about those conversations that you're having with customers. Are they understanding how significant that employee experience is to bottom line business outcomes differentiation? >> Very much so. We're working right now with a large manufacturing firm and they're doing not just an inside out, but outside in, so they're actually coming to watch. It's part of a workplace strategy to look at it from the outside as well. In other words, how can our client take innovation to their suppliers, their customers, to demonstrate that they understand it? So that's extremely exciting when we see that they're not just focused on their own employees and the experience germane to them. >> One thing I might add is that maybe less so from a user experience per say, but the individuals as an employee. So the shift to digital and the skill shift that's required to go with that is really probably the most monumental change that all of us technology companies and the business part of our large enterprise clients is dealing with. Whether it's a skills gap or whether it's a culture gap, this idea of just simply waterfall to agile and the way to think about that or silo versus end-to-end as just simple ways to think differently about how to go faster. So the experience, how you recruit, whose going to make it, who can be trained, and then where you need to be able to source the new talent from as well. >> I totally agree with you. We do hundreds of shows a year, this is our tenth year doing theCUBE, that is the number one things that we hear over and over again from practitioners and customers and from people working. It's not the check, you can always get a check solution, it's the cultural and the skills gap. Both are huge problems. >> And this is part of the digital at scale point. So we'll hire something in the neighborhood of six to eight thousand digital skills people. We're just about to close on active position of Luxoft, an agile devops digital company. We'll bring another 13,000 in. But if you think about the normal large enterprise and what you need to do to be able to have the university networks and to be able to really source that scale in order to effect the transformations that business need to make to stay competitive. >> And the other point, the engagements have changed too. I'm sure you guys have seen your end but every IT or CIO we talk to says, "I outsourced everything decades ago and now I've got a couple guys running the show. Now I need to have a hundred x more people coding and building core competency." That's still going to need to engage people in the channel or our service providers but they need to build core talent in house. It's swinging back and they don't know what to do. (laughter) Is that why they call you guys? Is that how you guys get involved? >> We'll help train. We'll help clients think through what does an IT or business organization need to look like profile wise, skill wise, operating model wise, and in many cases it's I have my digital model but I still have my traditional model that needs to coexist with it and then here's where the opportunities are for people to develop career paths and progress. >> Kevin, talk about the sweet spot of your engagements that you're doing right now. Where's the heart of your business? Is it someone whose really hurting, needs an aspirin, they've got a headache, is it a problem? Is it an opportunity? Is it a growth issue? Where do you see the spectrum of your engagements? >> We kind of find clients in one of three spots normally. "Hey, I know I need to do something but I'm not sure what it is, can you help me figure out to get started?" So more design thinking, problem solving. We have other clients at the other end of the spectrum who are, "Hey, I've got this figured out. I need a partner to help me execute it's scale. And I know the model that I want to do, I know the business reason for doing it." And then we have a lot of folks that are in the middle, which is, "I've started, I've got a few hundred AWS accounts. I got private clouds sitting idle. Someone help me." Or, "I've got security issues, compliance issues." >> So they're in the middle of the journey and they just need a little reboot or a kickstart. >> They need help scaling. >> They ran out of gas. (laughter) >> And how are you working with Dell Technologies and their companies, Dell EMC, if they were to do that? >> The partnership with Dell Technologies, VMware, are really center to how we go to market. DXE is one of the top few partners largest in the ecosystem. The breadth of our portfolios are extremely complementary, whether it's things like device as a service or multi- and hybrid cloud, or pivotal and devops. So the breadth of the portfolios max up really well which makes it the impact potential for our clients even more important. Dell Technology broadly is really one of the few partners that we're shoulder-to-shoulder going with to the market as well. >> Awesome. Great stuff. What's the biggest learnings you guys can share with the audience that you gathered over your multiple engagements holistically across your client base? That's learnings, that could be a best practice, or just either some scar tissue or revelations or epiphanies. Share some experience here. >> I think one of the big learnings we're seeing is the shift now to very much business outcome driven decision making. If you go back to your point about the big ITO outsourcing days, that was all about just strictly driving cost out, and that's why you got to that point where everybody was left hating each other. Now it's about business outcomes. You've got the impact of Millennials, you've got organizations wanting to create a new and better experience for the employees and they're coming to us to say, "How do we accomplish that?" We've got an organization we're working with right now, they're trying to elevate themselves to be one of the top 50 best places to work for in the US. How do they arrive at that? For them, that's their barometer and so it's not about driving costs out, it's really achieving that overall experience and enhance a business outcome. >> So they're betting on productivity gains from morale and happy workers. >> Right. And also they're recognizing the downstream impact on their customers, productivity, the level of employee engagement, right? I mean those are the things that the organization knows that if they hit on those, I mean the sky's the limit. >> Right. Anything on your end? Learnings? >> Yeah, I would say the "don't understand the talent" challenge. The ability to pivot from here's the way we all know and are familiar with doing things to the new way. There will be a big talent challenge. The other thing is the operating model from an IT standpoint. Traditional IT operating model operates at a particular speed, cloud operates at a different speed. And the tools, the talents, the skills that go with that are just completely different. And then I think the last thing is just it seems maybe surprising, but compliance at scale and at speed. So security and regulatory compliance, we see that falling over all the time. >> Great practice you guys. I've been following you guys for many years, you've got a great organization, lots of smart people there we've interviewed many times. My final question is a tech question: what technologies do you guys like that you think is ready for prime time or almost ready for prime time worth having customer keep focusing on and which one's a little more over hyped and out of reach at the moment? >> I'll take a stab at that. If you look at today's Wall Street Journal, Deloitte talks to I believe the figure they quoted was roughly 25% of organizations are doing AI in some form already, PoC or at least are committing to it in terms of strategy. We're seeing that inside DXE as well. AI is now being incorporated into our workplace offerings. The potential for that is enormous, it's real. The technology in the last couple of years, particularly with cloud computing, has really enabled it. When you look at platforms like Watson, these are capabilities that just weren't there 10, 12, 15 years ago, and now the impact that it can have on the workplace, help lines, chats, chatbots, and so forth, is enormous and it's real. Five, 10 years ago it definitely was not in it's maturity. >> Okay, over hyped. >> What's over hyped? I don't know, what comes to mind for you? >> Or maybe I'll rephrase it differently: not yet ready for prime time, but looks good on the fairway but not yet known. . . >> I think for me through workplace, IoT has still got a ways to go. AI and analytics is definitely there. IoT I would say is a little bit behind. I'm sure that Kevin has cloud and platform thoughts. >> Yeah, I would say from an over hyped standpoint, we've seen a lot of companies, large enterprises, legacy application portfolios think they're going to refactor all their applications and cloud native everything. So it feels that people are now kind of getting past that point, but we still see that idea a lot. I think the opportunity that is really in front of us, and you kind of called out, containers. Legacy applications into cloud feel like a remaining frontier for the large enterprise. We think containers and the idea of autonomous, continue optimization, financial performance, is a way to make apps run in cloud financially and performance wise in a way that we don't see a lot of companies fully solving for that yet. >> Awesome. >> A lot of work to do, a lot of opportunity. Kevin, Graham, thank you so much for sharing some of your time and thoughts and insights with John and me on theCUBE this afternoon. >> Very good. >> Thank you. >> We appreciate it. For John Furrier, I'm Lisa Martin, and you've been watching theCUBE live from Vegas. Day One of our coverage of Dell Technologies World is now in the books. Thanks for watching. (upbeat techno music)

>> Woman: From the heart of Silicon Valley, it's theCUBE; covering CloudNOW's Seventh Annual Top Women Entrepreneurs in Cloud Innovation Awards. (dramatic music) >> Hi, Lisa Martin with theCUBE on the ground at Facebook Headquarters. We're here for the Seventh Annual CloudNOW Top Women Entrepreneurs in Cloud Innovation event. Welcoming, one of the award-winners tonight, to the program, we've got Sce Pike, the founder and CEO of IOTAS. Sce, it's so great to have you here, and congratulations on your award. >> Thank you so much, Lisa. >> So IOTAS's cool software. >> Mm hmm. >> Tell us about that. This is for the Smart Apartments. These days we're so used to being able to talk to any device and have it control things. Smart cities are our big thing, smart everything. Tell us about IOTAS. What do you guys do when the impetus for the technology. >> Sure, I really believe that the future of smart home is actually something that is not just four walls and a roof, but actually something that is aware of you. So, aware of you and knows your preferences and settings, and actually knows everything about you and wants to actually be an ally to you, and actually can differentiate between you, and your family and friends, and potentially an intruder. And so, the only way you're going to get there is to actually work with early adopters of technology. This is when we start identifying the real estate industry with multi-family where all the early adopters were living, right, because only 30 percent of Millennials own homes. And so, we thought about this and said, "Okay, well, how are we going to actually get to those millennials?" And then a real estate developer actually approached us, saying, "Hey, I want technology differentiation for my building that I'm creating, 200 units in Portland Oregon," which is where I'm from, and said, "I want to have something different." And that's when I was like, "Oh, this is the opportunity to actually work with the real estate industry to put it into the fabric of the buildings." And that's when I got really excited when we can actually make a true smart home that has all the lights, all the outlets, all the locks, voice as you mentioned, and everything that is an experience versus just on, off. >> That's so interesting. I looked at your Web site and saw the journal and how it's talking about something that you mentioned, this awareness and learning the individuals and being able to have the intelligence to distinguish. >> Is it called stories on the website? >> Those are stories, those are the automations, so that you can have a good night story, good morning, welcome home; so everything just works for people who are moving into our apartments. They download the app within 30 seconds. They can see everything that they can control, but they can see also, all the pre-programmed automation as well. But the other notion of what we are creating is something called a living profile. And this is really relevant from a CloudNOW perspective, is that the living profile travels with you from place to place to place. So we are not only doing smart apartments but we're also working in student housing, military housing, senior living, and starting to go into single family home as well. So for us, the notion is that these smart homes, all your settings preferences, your routines, your habits, travel with you from place to place to place, eventually to hotels, to cars, working spaces, hotels, short term vacation rentals and such. >> Wow! That's phenomenal. So this is an interesting kind of collaboration between the real estate industry and some technologists. >> Exactly. Exactly. >> I love that you were approached by a real estate developer who said, "I want to have a differentiation for my business." >> Exactly. Was that sort of a surprise to you thinking, you understand tech, you have a really cool background in anthropology as well as electronic arts, but there must have been sort of an interesting opportunity going, "Well, there's a huge opportunity in the market here >> Yeah. >> that we can help tech really kick the doors wide open on real estate. >> Yes. Exactly. My previous company, Citizen, which I sold to Ernst and Young, is known for connected technology. So we were developing connected technologies in cars, in healthcare and fintech, and we were looking at smart homes for single family home. And so, for us, when that real estate developer approached us, looked at the market, saw that the market is huge. It's $500 billion to a trillion dollars, just for multi-family home alone, it's an absolutely a large market, and then realized that this was truly an opportunity to scale smart home and IoT devices in a meaningful way because you're not just selling one device, one home, not even one building, but you're selling entire portfolios of companies like Prudential or JP Morgan. All the funds that you hear about, they're all real estate funds, right? And they're changing hands 40% of the ... A 40% of the fund is changing hands every year. That means they are buying and selling, and as they're buying and selling, they're adding technology into these buildings. >> Wow! That's so interesting. So, I want to kind of pivot a little bit into your background. I mentioned anthropology degree and electronic arts. And you have, I was asking you before we went live, I love stories like that where there's a ... I hear it wasn't a STEM kit, but you have some really cool influences that your anthropology background has delivered to, not just your career but also the technology that you guys are delivering. Tell us a little bit about that. Sure. So, anthropology is a study in human behavior, right? There's physical anthropology and cultural anthropology. Physical anthropology is now considered almost like evolutionary psychology. And so that actually allowed me because I've always been curious about human; human nature, why people do things, and that actually led my career into this interesting path of user experience design. And electronic arts actually taught me how to code as well as design on the computer. And when I graduated from college in the late '90s and moved to Silicon Valley, everybody's like, "I need somebody who could code and design all these Internet sites." So I ended up actually designing the first GM e-commerce site, the first HP's e-commerce sites, and that actually was not a direct path. I never thought I'd be making websites or working in an Internet, but it was an interesting path to get there. So you're right, it doesn't have to be this straight and like you got to be in computer science. There's so many different avenues to think about how technology needs a different point of view, right, from an art background or an anthropology background, and I think that's where there's an opportunity to bring in women or girls in a different way that still goes into STEM. So steam is a huge portion of what I support. >> Yes. And you talked about, it's just different points of view, it's thought diversity, even. >> Yes. >> Tell us a little bit about the culture that you're building at IOTAS and where, maybe even some of the softer skills >> Sure. >> are key to enabling you guys to do market expansion and accomplish some pretty big goals? >> Yeah. I mean, culturally, I love my team. I think one of the things that we always strive for, though, is the ability to always give back to the community as well. So we have like, events, as well as like, once a month, everyone has like, a give-back Wednesday, right? So they can go and volunteer and do other things that is outside of just their work life, right? And so that's just one of the things that we do and that allows them to just step away from their daily activity of being driven by just the startup mentality or the startup life and just go build something, and we do this a lot, Habitats for Humanities, right? We go build homes, real homes, and we always think we should offer these homes as smart home technology. But those are the things that I think really impact who we are. The other thought I had was I travel a lot. And I had this moment where I was getting on a plane. I was looking at the pilot, I was going, "Oh gosh! So much of my life is dependent on white men, and, unfortunately, like, my investors, my board members, all my executive staff, my husband, and I was thinking, "I need to change something. I'll keep the husband." (Lisa laughs) But we (chuckles) recently added a female board member who has a cybersecurity background. I'm recruiting for a female CFO and COO as well, and I'm trying to change up my executive staff, change up my investors, change up my board 'cause this is not something that you think about, coming from my generation which is a little bit older. You just need to do what you need to do to get it done, you don't think about yourself as a female entrepreneur. I thought of myself as an entrepreneur. I think of myself as a CEO. I don't have this like, "I'm a female entrepreneur." And so you sometimes forget to support other diversity in this environment, and that's kind of this moment of realization as I was getting on the plane, "I got to change something." Right? And so, our staff is more than 40% female. I'm trying to change that a little bit more. That's one of the key things that I think is a strength of having just representation. >> And maybe one of these days, you said your point: It won't matter, you will just be able to be a CEO, an entrepreneur. >> exactly. >> One more thing, since you're recruiting, where can people to go to find out more information about the opportunities? >> Sure, they can come to our site, reach out or contact at iotashome.com. That would be the best way to reach us. >> Excellent. Well, Sce, congratulations on the award. >> Thank you. >> And for what you're doing to help revolutionize the real estate tech industry. It's such interesting technology to make it aware and personal. Thanks for your time. >> Cool. >> Thank you so much, Lisa. We want to thank you for watching theCUBE. I'm Lisa Martin, at Facebook Headquarters. Thanks for watching. (dramatic music)