>> live from San Francisco, celebrating 10 years of high tech coverage. It's the Cube covering Veum World 2019. Brought to you by VM Wear and its ecosystem partners. >> Welcome back to two cubes. Live coverage in San Francisco, California for VM World 2019. I'm John Ferrier, Postal Cuba David Lattin, My Coast, Dave. 10 years covering the BM World Paul Maritz laid out the stack early on. We saw that and watch it go through Its motions now >> remain from the marketing people got a hold of >> that mainframe turned into cloud Now hybrid cloud seven years after we first started about 2012 has been great Our next guest, Paul Falsone, S V. P and general manager of the Cloud Native APS. This is a business unit within VM where that is going to the next level. This is the Act three is Jerry Chen said any of you I talked earlier for VM wears a company. I won't say moving up the staff because there is no stack. It's cloud, right? So its applications on top of operating infrastructure Dev ops going enterprise scale is about developers building APS operating them in scale. This is a big focus of what you're doing. >> It is a dead end of the day. One of my close friend of mine, who's in front of customers all the time, reminds our team constantly that our customers applications matter of the most cause. That's what they used to get in front of their customers with the Dillman teams and the tools they're building the user. Japs come second cause that's what supports the abs. And then the infrastructure comes third zone away. There is that stacks it, but never forget you were at the bottom of the pecking order, if you will, when it comes to ultimately bringing full customer value to our company, our customers, businesses. >> And it's one of the things we've been looking back at our 10 years covering VM where I think you're 13 15 of'em world is that the virtual ization of all very quickly around really optimizing server virtualization really kind of change. The game of one kind of knows that our knows the history there, but it did it without any code changes, too, APs and I think that was a very innovative thing. Now we looking containers and what Kubernetes is bringing to the table. You're starting to get some clear visibility into what's happening and what's possible. Could >> you >> share your vision on what that visibility is that you guys are eyeing for the marketplace in four of'em, where, >> sure, the APP development methodologies are changing, changing more today than they have in the last 20 years. We're seeing ah lot of new concepts and approaches that right now really only accessible to a small percentage of application developers worldwide. We want to try to bring those application development methodologies, practices tools to the mainstream so we can. We can touch the 13 or $14 million.1,000,000 enterprise developers around the world and help the CEOs in their line of business counterparts at our customers get a CZ much productivity out of their development teams as possible. At the end of the day, those APS we're gonna power the next decade of those organizations success or failures with their customers, and so that's becoming a real competitive asset. I've had a number of customer discussions here this week where the primary theme is how me help my developers move faster at enterprise scale, but in a regulated environment in an environment where compliance is is front center >> to big things going on in your world that we covered extensively, honestly, pretty impactful to the Vienna, where portfolio one as open source and hefty oh, acquisition half a billion dollars almost a year ago, about a year left in less than a year, probably was that we close in December last year. So yes, ovary. Just recently we know those guys all people. I mean, I've been covering that for a while, and then I'll see the pivotal acquisition. Just announced a drink from the fire hose. There be doing tons of press briefings, those to impact points, kind of leaving a mark. >> So we've been we've been building up to this. I joined AA Drink them were in 2012 through the Sierra acquisition, but I moved into this role about just about three years ago, and one of the things that we identified early on was, ah, close partnership with Pivotal was going to be essential inside of the Del Technologies umbrella for us to exist in thrive together. And so that's where the idea for P Cass was born. So the combination of V. M. R. R and D with pivotal RND focused on delivering our first community service to our enterprise. Customers we brought helped you in last year. Once they saw what we were doing and thought about the possibility of what would happen if we actually took some of the concepts of communities and p ks and embed them into V sphere, That was, I think, the real ah ha moment for for us and the happier team coming together in the power of what that could enable. But all along the way, we always believed that that was just covering the infrastructure side of the equation. You still needed to get through the making the APP developers productive and efficient in this new infrastructure world and so on to be able to do so on any cloud. And that's where the pivotal piece finally came together last just last month. July Pivotal put out a lot of information in the market around how they're evolving their portfolio to be very cool, bernetti centric, moving forward. And that was a big part about getting all the pieces lined up so that the M word could deliver what we announced this week. The in the town's a portfolio with the component tree for building running in managing modern applications on any club, >> we've kind of come full circle here, predates, and I Sarah, But you guys talking about the stack? Yeah. Paul Moretz. I used to have the whole stack. Ed actually applications up here with Simba. Spring sources around. Exactly. And then you had these when I used to call the misfit toys. Have you had some assets in the M. C as coming in Vienna, where Paul Maritz, Joe Tucci decided, create pivotal as the The platform developed next generation applications. Now it's all come full circle there. So my question is related to that stack and particularly the death part of that stack. This audience is not Deb's not, but increasingly, you've gotta attract that audience. So what's what's your thoughts there? And so >> I think pivotals done a very nice job over the years through the Con Foundry Foundation. The work they've done there through the spring community Spring is at this stage is is arguably the most popular modern Java development environment on the planet. So, you know, we're seeing a tremendous amount of leverage of that of that framework and so between the events of pimples is actively involved in Leeds and their ability to help customers, um teach their enterprise developers how to get the most out of this modern tool kit. We think that there is some wonderful ingredients to a recipe to really scale this thing up in a big way. We way. I also believe that Veum we're still has a lot to learn about what it means to best support enterprise developers and their organizations. And so we are quite a bit in learning mode right now. We're gonna take a lot of lessons from the pivotal team as we as we move forward towards the close and learn a lot more about the team in the culture and their customer engagements. But one of the things I think is is front and center to what pivotal has for customers today is their transformation Service's customers. You've got different groups inside a customer summer looking to build the newest applications. Some of them are just trying to get more operational efficiency out of what they have today. Some of these customers have 12,000 applications in their environments. Um, pivotal has ah set of service is that come in and they help them take their existing monolithic applications and just modernize key components of them so they can operate them more efficiently and reclaim a lot of resources to go do other things. That, I think is probably the lowest hanging fruit for enterprise organizations today. And I'm very, very excited about the service is that pimple has to make available the customers on that front. >> Assad and Jerry Chen, earlier than the other set I was mentioning earlier is a VC now, Greylock, big time to your one. We see former VM Where, uh, guy from 22,003. He also worked on cloud foundries in sight. We ask about the white spaces where starts to thrive in one of the transit is kind of pointing to was have some cummings going public. Some are being bought at sizable numbers, but we rift on. The idea of monitoring was a boring category right now. Observe ability, which is just be monitoring 2.0, you got I pose. You got acquisitions. I mean, major action happening in this observe ability space. I bring this up because that's an area you think, Oh, it's a white space Data opportunities for companies to build service is really points to this cloud. 2.0 application Renaissance And I want to get your thoughts on that environment. What needs to be in place to make that happen? Honestly, pivotals keep for you guys. I get that on Vienna. Where side, but for the ecosystem and for the marketplace, people trying to make careers and or do things What is that cloud 2.0, complexity that need to be abstracted away or >> so The Pepto team had a great Craig and Joe had this great, uh, one liner on kubernetes is all about where the people structure meets the infrastructure. When you think about that, our enterprise organizations have thousands if not tens of thousands of developers all trying to do similar. But a lot of cases different things at the same time, across lots of different cloud infrastructures. On the infrastructure team side, you've got private cloud, you've got hybrid cloud. You've got public cloud environments that you have to get your arms around, monitor, manage, secure and get visibility into. We believe that Carini sits at that perfect layer between the two domains on. This is a big part of why we developed Tom's a mission control. It's just that that perfect layer between the two domains, too, access the company's later and give you full visibility into what all of your developers were doing on every piece of your infrastructure. And we also think that's gonna be a very interesting place for third parties to plug into to gain access to all of the community's clusters that we're helping. Our customers managed across their app landscape to do very interesting things. And so we're really excited about the ecosystem that that project will open up. >> You think this opportunity to start ups in there? >> I do. I do. I think there's a ton of other I mean, think about it just really basic math. Ah, VM based application. When it gets containerized, it has just on the compute side alone. Never mind the networking in the storage site. There are 10 times as many moving parts. A typical containerized EPA's 10 times as many moving parts as avian bay Step. If you think about that applied to the networking layer, you think about that applied to the storage layer, the security layer. You've got 10 times as many points to secure. Now, how do you get your head around that level of complexity As a an operations person, you can't do it. Humans can't do it anywhere. You can't write down your actions. Control this on a pad of paper and know what's what's accessing what anymore, >> Dave. One more question, if I may, on the on the VM container thing, there's a debate or are architectural kind of conversation, and customers are having around when to do containers in three days on bare metal or with V EMS. How do you guys talk to that house? The >> steam going because that was my question. So there was a snarky tweets yesterday. I want to get your reaction to it. And the tweet was during yesterday's keynote. I thought we we launched pivotal so that we didn't have to run containers on V EMS. Now the reality to your point is that people are running containers on bare metal. They're running him on vehement the EMS. I don't have any data, but I wonder if you could comment on that >> so way Probably have a couple of snarky comments of our own on this three share one of the things that put up on stage. Yes, I'll start at the kind of a little little. And I worked my way up at the base layer. The testing we're doing with Project Pacific, which is something we announced this week, which is effectively bringing kubernetes into the heart of the sphere. We're actually using combinations to make the sphere better. We're also going to expose communities to our customers through V sphere, just like we exposed the EMS today. This is a pretty exciting project for the for the company in our early testing of this project, based on the advanced scheduling capabilities of the SX hyper visor take advantage of modern hardware. We're seeing an 8% better performance in a certain test sweet versus what you'd see on bare metal so are ready at the early stages. We're seeing some benefits now take that a step further. The big public college for writers out there if you look at service is like G K on Google. If you look at a ks, uh, recast on Amazon, a cast on his door, every single one of their community service is is run against a virtualized environment, not on a bare metal environment. Why is that? Well, because their customers are using containers in VM, side by side, the flexibility you get out of that virtualization layer. Whether you're a big public cloud provider or your ah smaller enterprise shop running your own data centers, the benefits are proportionate, rather equal on dso >> the narratives off a little bit. What you're saying. What I hear you saying is people use virtualization for a lot of efficiency and scale reasons that's independent of what happens with bearnaise decisions. So if you decide you want to run Cubans on bare metal, go >> to go to town. We think >> if you want to do that, >> you want to do that. But we don't. We actually see a lot of customers who have started down that path. When they go to get to that operational stage, they're realizing they're now dealing with firm where again, they're dealing with Nick drivers again. They're dealing with stuff, and they can easily take that and turn it over to their ops team that's already managing a huge virtualized state and operated with the same tool. >> That's a really a layer thing around round scale. You do the virtual ization for Ryan reasons, and then cos sits on top of it for a whole another reason. >> And the I'd say its operations scale these operations teams need to, you know, just look at the number of announcements we made this week. For an ops team to get their head around all of these new technologies simultaneously is impossible to bring them in one new capability of time into the thing that they're already operating for. That organization is very >> positive. If I understood yesterday, you're claiming better before 8% better performance relative to bare metal. I know that's apples to apples. Or what kind of juicing you're doing on the benchmark >> sex schedule that it chooses it right there. >> I want to ask you about integration and look at it as a quasi. His story of the the industry. You go back to see A with all the acquisitions, right? Historical force it with fusion. Different layer of the stack. I know. Certainly Del did a lot of acquisitions. Some of them work. Some of them didn t m c. Same thing pretty successful. Actually. VM were great engineering. Um, very strong. Go to market on really good acquisitions. My question is on integration with the nice Sarah background, I wonder. I mean, nice. Sarah seems to be very well integrated into the VM. Where platform How is integration The state of integration today within V. M. Where is it a lot easier today because we're living in this AP I economy. What about VM? Wears sort of integration ethos. One of the challenges. I wonder if you could comment and that long. So >> I've been through, uh, to significant integrations of'em where the 1st 1 was with this nice era on. I was on the I was on the incoming side, not the receiving side. The next was with hep Theo. I was on the receiving side, not the incoming side. And so, as coming into this year, back in 2012 Pat was extremely supportive and asked his entire team to be very supportive of getting us integrated quickly and productive. A CZ fastest possible. We were on campus on the via more campus from the next era office within days of the deal closing. That's how efficient Veum work. That's like that's the mindset hammerhead coming into. We were in a building. We were co located with the other networking engineers and product managers. Within the first week on, we were off to the races. That was about 100 20 person company. Hep Ko is about 100% company, Um, about the same efficiency we were consolidating. Offices were bringing them over again, mostly distributed team, but they had a center of gravity. In Seattle. We had a center of gravity in Bellevue. We brought the team's over within within a couple of months in about three months. In three and 1/2 months in, we had the team fully integrated. The organizational design done all the tools in a greater we're all in the same systems. So what happens very quickly now, an organization that's much bigger like like pivotal 3000 employees. Public company takes a little bit longer to get from Deal announced the deal close because it's too public entities. It'll take a little bit longer to do all the integration, but we're already thinking thinking about we know them so well and they know us so well. We already know where the potential landmines are, where the potential rough spots are. Pat prides himself and, uh, this pushes down into the rest of them were on well, welcoming new team members in new groups into the company. And so we try to do that really were very culturally sensitive way optimized for the right tool kit s O that we take, we take some learning like cloud health. When they came in, they had a lot of expertise around. SAS drooling and support of customers were adopting all of that, right. Were jettisoned some of our older tools in favor of some of the things that >> we're gonna win the modernization. So I want to get your thoughts on the last question for the second congratulations, your your your area. We love what you're doing. We think it's super important. Would be covering it like a blanket this year and going forward. But Pakistan came on was wrapped. Talking about 10 years and doing the riffing on the Cube are 10 years covering it. We have some 10 years forward, which waves to be on. They highlighted on the past 10 years in this ear acquisition as a critical moment to bring VM. We're into the S T D C kind of concept started networking up, so we know the history they're sti n and then going forward, he says. If you're not a networking and security in the next wave and Kubernetes is Number one, you're really gonna be missing out. So we highlighted networking, security and kubernetes. But networking. It's nice here on both sides of that 10 year spectrum. You're part of that. >> Why is that? Why is that wise >> watching people know that networking is the most important piece of the wave here? What's the relevance of what he's saying? Share their thoughts on >> Think about the increasing complexity of what at modernization drives into the infrastructure. You're getting smaller and smaller moving parts that that need to operate together at scale in a comprehensive, logical way. But at any point in time, if you're if you're an enterprise organization, if you've got if you've got compliance requirements, audit ability, requirements. If you want to protect, you hear about the number of of small towns that get blackmailed on a daily basis because someone's secured an encrypted There, there, there count taxpayer data and they're there, their victims. All right, this is this >> is some say, cyber warfare. >> It is something. So if you think about in orderto help, our customers get the most out of their developers, these tools that open up I think the potential of a lot more avenues of attack get a lot more complex. And so we think that these two have to progress hand in hand. One. We do want to help developers go as fast as possible. We won't help enterprises get the most out of those developers. That's a big part of why we brought them were into into the damn warfare. We're bringing a pivotal into the VM. We're family, but at the same time, we recognize that the infrastructure has to progress. Every bit is fast, and the network is the thing that ties all these parts together. Whether it's a layer three year layer for networking today or level layer several networking layer seven AP I based networking in the future >> all. I mean, I'm not gonna bring up I ot or industrial i ot to takeovers of physical devices, whether it's a self driving bus off a cliff or taking over towns and cities warfare, I mean the service areas of enormous networks, Internet connectivity applications over the cloud native. Anyway, we know that, right? So a lot to talk about. Thanks for coming on. The Cube Sharing your insight. Senior Vice President, General manager, The Cloud Native APS Group. This is really the key instrument with envy em where to take kubernetes and the advancement of cloud to 0.0 to the next level. I'm John for a day. Volante, be back after this short break.

>> live from San Francisco, celebrating 10 years of high tech coverage. It's the Cube covering Veum World 2019. Brought to you by VM Wear and its ecosystem partners. >> Welcome back, everyone. Live Cube coverage here in San Francisco, California Mosconi North were in the lobby for VM World 2019. I'm John for a day. Volante are 10 years covering VM World's been exciting, Dave, and we've watched all the changes and our next guest is going to illuminate all the benefits at the top of the stack, as I call the end user experience. Shaker Ire, Who's the V S v. P. And general manager End User Computing within VM, where what that means is, he takes care of all the stuff that we're virtualization creates those efficiencies. I think what Palmer's just called end user computing still, but they still have that name back then, if I remember correctly, >> yeah, you >> know the name is stuck because it's ah, it's sort of income, passes all the technologies and uses use right as digital interface is. So that's why it's and use the computing. It's any digital interface that anybody at work uses. Now, the interesting thing is people don't work in an office anymore, and the interface is no longer just a laptop. >> Well, I want to get into some stupid questions around the work environment cause whether you working at a cafe or at home is all kinds of security issues. Also, user experiences. Collaboration software. But let's first get the news out of the way. Digital work, Space news What's the What's going on? The show? What you guys announcing? Yeah, so >> before we get to >> the news that we met me, frame it up a little bit right? Because when you think about organizations today, especially with the changing demographics, where they're going in terms of new devices, the mobility phenomenon, right, the transformation they're going through in terms of just their own cloud and APS and so on, right it. Every every one of those things effects employees, right. And at the end of the day, you know what organizations want is for the employees to have a great experience all the way, as we call it from higher to retire. Not to do that, you know you need a platform because I can just give you a pretty apt running in the laptop and say, Great, that's That's the end of the employees experience, right? It's fundamentally transforming the own whole environment. That's why it's still retains its term and use the computing. And to do that, you have to hit at least three facets, right? One is, of course, How do you deliver a great experience for the employees where they can get any app, any device, anywhere, any form? Anyway, that's one aspect of it. The second aspect of it is from a nightie standpoint. I've gotta manage all this complexity, right, and it's only growing. It's not shrinking with all the head virginity, so there's a management angle of it, and then the tone angle of it is, you know, security. As you pointed out, right security so important. In fact, what you users want is they don't want any security driven compromises. What is an example of security, even compromise, that I have to go through three passwords because he simply don't trust me? Heck, figure it out. Is what the user's Saito I t especially the millennials. Right. So s So you gotta address that. So the platform that we have workspace one actually addresses all three So we have innovations today and news in all three areas, right? So it's an example. Employ experiences, something we've been driving with enterprises and corporations for at least two years. Now we've upped the ante. We have now introducing a virtual assistant that employees can use either through voice or text to essentially ask questions. Hey, what's how do I get into WiFi? What's my employee directory? Um, you know who I go to first? You know this and that, right? As employed onboard the organization. Those examples of virtual assistant can do it. So we released the virtual assistant. That's a big piece of news in the employ experience. Sadie. Another big piece of news is we are introducing a tech preview of what we call digital employees experience management, which means I t now has a user expedient score that they can look at and say, Hey, is David getting a great expedience? No, it's poor, and I can die right in. I can find out the root cause I can fix the issue, and I could do that automatically. >> KP eyes can come out of that right? Absolutely serviceability. >> Absolutely. And I think you know, I've talked to many Cee Io's and we you know, we drive works based one and they for awhile sort of told me, Hey, this is all good. But >> I don't know how I'm doing all my >> doing with respect to, you know, your best best customer. Um, I ahead and behind and far behind. So this really helps them. >> Here. Let me ask the questions. That's a good point I want because this gets down to the heart of the issue. What is the top requests that you're getting from your customers or top two or three features? That pattern that continued comes back from your customer base when it comes to end user computing. These the experience, >> it spends all three things, right? So the first thing is, they're saying, Listen, I want to be able to deliver a great employee experience some, you know, help me do that. Helping measure and make sure I know what journey, Eman That's one right. Second is I've got to set virginity. I've got this complexity of God. You know, I always phones. I've got android tablets. I've got a you know, Dell laptop. I've got a Mac book. I've got you know a rugged device. I've got some work space I ot devices like printers and ex sector X factor. I've got this head virginity. Just help me manage this complexity in a sort of a unified, seamless, uniform way. Right? And third is help me secure my enterprise. So there's a whole model emerging called zero Trust. Where in the old world, what you do is you just build a huge wall around the enterprise, right? A pedometer, and say I'm inside the wall. I need to be domain joined on that inside the fire world. Therefore, I'm good. I mean, you got to throw that out of the window anymore. >> Doesn't exist in your model, because if a millennial or workaround working at home, that means every single i p device on my network potentially a compromise point. >> Correct. So you have You have to start with that device never ought to be trusted. And every network is hostile, right? If you start out for that reminds, then you build trust over time, right? And how do you build trust? You first say you leverage user identity, You say Okay, Davis who he is, right? And so that becomes an identity. You say this device is trusted or partially trusted. So one of the things we're announcing its part of innovations today is what we call workspace to risk analytic, which means we're able to provide a risk or write for the device. And we can say, Hey, this device is a risk on a score of 1 to 10 of eight, which means I can mostly trust it. Maybe you don't trust the sensitive apse. So therefore, a block access to the most sensitive apse, right? So use a combination of different things. They use things like NSX micro segmentation to your point about how we build on the Via Mary Stack. The carbon black acquisition is phenomenal because it gives us that intelligence. So collectively, we're able to sort of implement the zero trust model. Right. So >> those are the >> three main topics, right? Is employed expedience, unified management and zero trust security are really, really >> important. I want to ask you about your tenure, gm, where coincided with the air watch expedition. And prior to that event theme, we're struggled in this space. Ana Citrix dominated your pre Gerald. You know, your former company kind of fumbling around in air watch now. Air watch, if I recall correctly from wrong was not like the number one player. Just like people are saying carbon blacks, not the number one player. Absolutely. And then you get into the VM where flywheel effect or Sanjay Putin came in and it was great leader. But I wonder if you could sort of describe the ascendancy of the end user computing business at at VM wear. And I'm curious you mentioned carbon black and you kind of replicate that with our end point cloud security, peace. There's obviously a security use case. You clearly just described it, but take us back to >> great, great, great question. So actually, I joined right when literally, maybe a month before the air watch acquisition. Right then. So a Sandy and I and the rest of the team sort of worked this. We said, Hey, listen, a watch is a phenomenal sort of mobile management and security player. We had a very good product and horizon VD I, but it was a little bit isolated, and there were others, like, say, tricks that are sort of motor head in that space. So what? The first thing we did is we have three assets. Actually, the third I said what we had a Fed rated identity asset that we had purchase, but not leverage. So we said he know what the identity really has to get coupled with. You know, the death star pulled the mobile world, so we actually took these three piece parts and started integrating it as he started integrating it. We said, You know, this actually forms a very interesting work space, and we said It's a digital work space to be sort of coined that term and started to really tight together. The experience is a user would have, whether they were in a mobile device, a physical desktop or a virtual desktop right and made that seamless. So that's when the work's based one app was born and this was probably around the 2015 time frame. So we started releasing it, and then we started to stitching together basically all the back and integrations, right, So out >> of >> this out of that was born a workspace. And so, in 2016 with the momentum of the workspace, desktop business came back because now it had it been on. We've done a lot of work on the desktop businesses. Well, we made it very competitive with Citrix. We bought volumes. We integrated that we made it actually the best media solution. The markets, with a tremendous traction by itself in the horizon space and then integrating it works with people, said You know what, I need to get that workspace. And why am I dealing with Citrix this horizon solution within workspace in a more than salts my problem. In fact, it's better in certain areas. So that sort of got momentum going around that we really built that workspace momentum. And that was, I would say, till about 2016 or so. And then we saw these three things coming up. One is Hey, employees, experience matters. We really started pouring effort into the employees experience from, you know, day one day two and beyond. And then recently, including this show, we added divided sort of Day zero and then the off boarding pieces. Well, so employees experience became sort of the lightning rod for why somebody would adopt this workspace one platform which were built by then, right, and then we added on this ability to do modern management, especially on Windows and Mac, which was really starting to take off last year completely. Darden rounded out that portfolio and handsome capability, and then we added Now zero trust model, which is which is now sort of bolstered by the acquisition of carbon black. So you can see this a set off cascading talk, full moves. But we did it in a way where, you know, it was really truly integrated. So when as we come out with carbon black now, one of the most interesting things is right when carbon black comes into the fold, we've already done the integration. We're actually going to show it on my keynote right after this, right? We're actually showing the integration between workspace one intelligence and carbon backs You There you have it. You already have an asset that's completely integrated. >> So the risk or is interesting to me as well, so as endpoint security, because much, much more importantly, no fishing is you know, the big way that people get give up credentials. Does >> any of >> this seep into machines and I ot and edge? >> Yeah, and fabulous question. >> Wonder if you could come. >> Absolutely. I think listen, be if you think about risk oars and if >> you think about >> risks at large and devices they've been largely and Windows devices and not to and blame it on Windows, I think they might accept in a fabulous job of sort of progressing windows. But by far it's the most used operating system in the enterprise, right? But Mobile is getting used there. There, you know, it's starting to make a huge starting take a large part of the real estate of the enterprise. So I think we have a unique opportunity now through the data we collect on mobile devices with workspace one using the underlying air watch technology coupled with some of the, um, you know, data that, you know, data analytics tools we have in the carbon black cloud and the way they do sort of threat analysis and, uh, and determine potential attack vectors. We have an opportunity to leverage that intelligence. And that day, the lake and that technology, coupled with the data, we have to really now build a broader sort of threat surface understanding across multiple devices, and eventually that goes into a I ot. Right. So we're actually going to be working with some of the other technologies we have in Wimmer called Paul's Right. Pulse is very interesting because they have the ability to speak multiple device protocols that nobody does. Okay, so we're gonna take advantage of them potentially to sort of be able to start to poke into devices that are attached to the office, but not quite attached to the office. In the sense they're not mainstream devices you and I would use. But indirectly, you may use it, right? So be able to sort of get a much broader view off a visibility of devices. Second is how to manage them through a combination of workspace, one impulse and third, to get the data so that we can feed it into this federated cloud of workspace one intelligence and carbon black to understand the risk. And that way you have this three prom thing, right? I >> wanna ask you a personal question. Pat gal singer was very prolific this week again. Props of in social Media, Mojo doing a selfie on stage with Craig. Job ate up. Yeah, um, doing a little morning thing, telling people how he prepares for his keynote. Yeah. So how do you prepare for your keynote. Do you like, give it for a M and hit the gym and get a job coming up right after this interview? >> I do. I I I'm not fat. That's incredibly disciplined, I think. I think it's been waking up at 4 a.m. for a long time, so I'm not that much of an early bird. But I prepare because, you know, I've been involved in the construction of the keynote. So for me, it's, um, be started work on this, probably about three months ago, because the story came together. It's very natural to me. Just like you asked me the question. You know, tell me about the evolution. It's just a very natural thing because, like telling you >> on relevant story, not just beady eye. Yeah, it's so much more now. >> It's so much more And, you know, and I've lived through this and I participated in most of the decision making, so, you know, when my head of product marketing company said, Hey, what should we do with the keynote? I said, You know, I have the storyline in mind, right? And sit on the same three or four pillars I'm talking to you about, right? How do we tell the story to the audience about what is the platform? Why should they sort of bet on it? How did they sort of deploy it, show them some real world examples and then basically sprinkling all the innovations? That sounds exciting. So? So because of that story lines always being in my head. So it's not that hard. It's just sometimes you just need to sort of a CZ. You're unstable. >> You're preparing Saul, you're part of Yeah, I was handing it to you. Nobody related it. So >> for me, I think it's just sometimes just rehearsing some of the key parts. And then, of course, the visual cues. And they >> want to slam home the big point. They go. You know, I've been looking at your career. You have to check your technologies, but also, you're pretty much been a product leader. Yeah, and your career definite. So I gotta ask you around from the big movements in the innocent. Like your perspective as a participant. This was a product leaders Well, executive in there and done that. Amazon introduced their first conference around cloud security called reinforces. Here we get Cube coverage there. It was interesting because it wasn't like a typical security conference like black hat. Definitely on our say wasn't so much I t is really about cloud security. And so Dave and I were speculating like, this is the first cloud security show. I mean, dedicated to kind of cloud security didn't say cloud security, but essentially, cloud security. >> What is >> your take on the cloud security? Because a >> little bit >> of a different view, little bit architectural change. If you gotta have the on premises, you're gonna have the cloud if things any working together, some things you're doing and security quite frankly, around isolation to, you know, working in in any environment. You're that year in the middle of it all. >> Yeah. >> What is cloud >> security and why I have a conference isn't relevant with your thoughts. >> That's a >> great question. I think you know, you see many of these trends, I think, you know, listen, many of these conferences, they provoke their thought provoking, so it forces you to think right? So when I think about cloud security now, traditionally when you think about cloud security, you would think about technologies like Cass be light cloud access service broker. You would think about encryption to means much more than I do >> all the usual stuff in the back. If he's there, other people are there. But no. >> Yeah, I mean more than my coffee. I think you know you. It's sort of you think of the the the NL unlocked to cloud securities Data center security where you think of the sort of Amazon cloud living in Amazon Data Center. And, you know, how can we protect the, you know, the data and the egress access into those cloud and in the same technology sort of apply, but to your point that you sort of just touched upon its That cloud is not living in isolation. First of all, that Amazon Cloud is connected to a whole bunch of, you know, applications that are still sitting in the data center. Right. So they were not there. Potentially not moving the Oracle database today isn't there moving some workloads to the cloud, right? That's what most most companies are. Hey, guess what? There's all these end points of the connecting the connecting both the data center in the cloud. You're not gonna proxy to the cloud to get to the data center. So there's gateways. So do me. Cloud security can't be an isolated, you know, sort of technology that companies have to sort of think about now is there Is there opportunity to leverage the cloud to manage security better and get visibility in the security environment to do security? Analytics? Absolutely. So I think to me, that's where it's going. Because security, I think, has been proven, is no longer. You know, the one sing single thing. It's just you have to do multiple things. Every time I go talk to CSO's, they tell me they got this technology. I said, Hey, wait a minute. You you have 20. Did you cut down any yet? We've got down a few, but you know, they're just nervous about cutting down too much. Because of that one piece of software >> insurance policy. They're insecure. >> They cut to the added four, >> another tool. Bullshit. I think I think the architecture will get simpler because it's way too complex, but the same time I think you have to. There's no sustenance, cloud security and network security or endpoint security, and >> maybe there's a whole new group emerging within VM where that you could add to your repertoire en Pointe computing group your end user computing. Why don't have endpoint computing? That's >> what you're holding >> is you know is all about what do we need to do for the user? Both as I t and the end user? Okay. And now he now folks like hr and so on, the securities has to be built into it, right? So much like that. I think when you go build our data centers are the public cloud and build this hybrid clouds, security is to be built into that as >> well. We'll shake our thanks for coming on and sharing your insights. A super important area. We're gonna be covering this. This is cloud to point of this end user computing. This is where the edge of the network is. That's where the people are. They are part of the edge. A thin part of the edge of a big part of the edge. You're gonna be in the middle of it will be following the attraction. Thanks for coming on. You So much for having me having played Cuba, Cuba live here in San Francisco on chopper develop the state tune from or we have two sets. Three days of wall to wall coverage, worldly in day one. Stay with us. We gotta have Michael Dell. Pat Nelson. Come on Tomorrow and a lot more guests coming onto. They stay with us. We'll be right back.

>> Narrator: Live from Las Vegas, it's theCube covering ServiceNow Knowledge 2018. Brought to you by ServiceNow. >> Welcome back everyone to theCube's live coverage of ServiceNow Knowledge18 here in Las Vegas. I'm your host Rebecca Knight along with my cohost Dave Vellante. We're joined by Dave Wright. He is the chief innovation officer at ServiceNow. Thanks so much for coming on the program. >> It's a pleasure, always a pleasure. >> Good to see you again Dave. >> Good to see you as well. >> Yeah, you've been around the block. You've been around theCube a few times. >> Around the block, a bad way of putting it but yeah. (laughing) >> So chief innovation officer, we've had a lot of great new product launches at this show. What are you most excited about, and what are you already thinking about when you go back to your office? >> So I think what's been interesting to me is the different way of engaging now, we've got the concept of virtual agent technology and I don't just mean the fact that we've got virtual agents. The fact that it starts to give people alternatives and it gives people alternative ways to come into the system, whether it be through our interface or whether it be through someone else's interface, I start to wonder, what'll happen going forward as we get more and more bot type technologies out. How will you have that one interface that works with all those to get that information back of the chain? How will you almost have a single interface that allows you to connect to all these bots and solve your problems? Because the benefits kind of two fold. One is the bot technology you get from being a customer to coming in and actually doing a request. But the other is you'll eventually be able to take that same technology and apply it to the fulfilled user so the power user because if I'm doing something and I can have an agent that's helping me do it, almost like the agent assist concept, you saw this morning. If I can take that to a next level and have AI running on top of that, then I can make work easier for the people coming in but I can actually improve the people that are in the system and make them more effective. >> Go ahead. >> Go ahead, follow up please. >> No, I was just going to ask about, how you get your ideas? So you're here, you're interacting with customers, you're seeing how they're using your product. So is it interviewing customers to find out their pain points? Is it really just watching, I mean you're the chief innovation officer. How do you spark your own creativity? >> It's a really weird answer. I get most of it off kids, most of it off my kids. So I can tell you a story. We were in Barnes and Noble the other week and they had albums in the, plastic twelve inch albums. >> Rebecca: They're coming back. >> And they cost more than they use to. >> Dave Vellante: Yeah really. >> So I called the kids over, I said look, let's get educated. This is what I use to play music on. And now we moved to CD's and you guys miss CD's and this is why you guys buy music. Now I've got a 12 year old and seven year old. And the 12 year old was saying, well, we don't buy music. And I said yeah, and I thought, no you don't, you rent music. And then my youngest daughter said, why would you want to own a song forever? And I was like, this is interesting. We started having a discussion, >> These are deep, these are deep questions. >> It was while other kids we're over having a sleepover and they're all eating pizza and they were talking about the concept of having a job. They said, how do you decide what you want to do for the rest of your life and how do you do that? And we we're talking about how you do something, you get better. You go to another company, you get better at doing it. You go to another company. And one of them said, it sounds really boring just like doing the same thing. And then one of them had the best answer. She said, don't you think it's a waste of your time? And I said, why is it a waste? And she said, because if you're really good at something, why should you just do it for one company? And I was like, oh so, you're going to be a contactor. (laughing) But what I realize was because this whole generation don't need to own things, they just need to use things, so they don't need to know how to do something, they just know they want to do it. And they don't need to own something, they just need temporary access to it. Then it got me thinking when you talk about where could work go to. Do you get a whole concept of the gig economy becoming a gig enterprise. Because we've got a lot of people in work who've got all these different skills but we force them to do one job. And it might be that someone's doing a job but they've got skills that would be applicable outside of that job but they never get to use them. So have we seen the first generation arrive now where they expect everything to be tass based? And then it gives you control over your own career. Because then you say, well, actually I'm not good at this but I can start a bid for work. I can say to people, hey I'm only a three on a skills racing but if you don't need any complex, I'll take it cause I get to learn. So it's a whole new dynamic and I think when you ask whereabout ideas come from, some of the first stage ideas or the first horizon, I think they come form customers. Some of the second horizon, they come from people who aren't working. It's just trying to imagine how they all develop and whereabout that all goes. >> So you surround yourself with millennials? >> Not even millennials. >> Dave Vellante: They're kind of pre post millennials. >> Almost like the linksters, almost the people who've been born connected. It's definitely a Gen Z thing but it's beyond millennials. I think the millennials had a certain expectation around well it's kind of a negative connotation but before they were called millennials, people use to refer to it as the entitlement generation. And it wasn't because they were entitled, it was because they felt they just got access to everything. So it's like with my kids, they're kind of Gen Z and one of them is a linkster, but you never go to them and say, they never come to you and say, hey, I want to watch a movie and you go, great, let's go to Blockbuster's, let's rent it. They expect it to be just available on demand, available all the time. And that was what I think the kind of millennial generation started being entitled to access to data, then I think you went to the generation where it was everything always connected, no concept of banword. But now I think it's the, the real thing that's changing is the concept of ownership and I think that's where you start to see things like, will the car industry ever be the same because if you don't need to own a car because you're not driven by the same passions that people who own cars are driven by, it's just a way of communicating you don't need a garage on your house, you may as well park the car somewhere else. It comes when you need it. It can change the way cities are laid out. I mean there's so many different routes you can go down with this. >> SO how does that innovation, how does that knowledge that you gain get into ServiceNow products and services? >> That all comes back then to how you, how people are going to face new management dynamics or how people are going to manage things like IOT devices? How are people going to deal with managing work if it is a task based economy? How are people going to start to think about not just working in a system of record, or not just working in a system of engagements, but how are they going to start to build that mesh or that web that links all these different things together? And I think that's where our strand comes. Our strand comes in the ability to be able to link systems of records together. To link users with those backend systems, to be able to manage those complex work processes. That's kind of the core elements. Also I think when you look at what Fred Crasick when he built the platform and he had the whole work flow engine and it is that engine that's kind of the key pallet to the whole company. >> I think the metaphor of mesh, sometimes we talk about a matrix of digital services that becomes ubiquitous beyond a cloud of remote services, is really transforming to this mesh of digital capabilities that are everywhere that do things that Clouds don't do. They sense, they react, they respond, they read, they hear. It's an amazing time that we're entering in innovation. Andy McAfee and Erik Brynjolfsson when they wrote the book Second Machine Age talked about Moore's Law, power innovation but they also talked about the innovation curve reshaping from going from Linears Moore's Law which we've marched to the cadence of Moore's Law for decades in this industry to reshaping, to an expediential curve. And I wonder if we could get your thoughts. We've paused that it's accommodation of sort of data applying machine intelligence to that data and then leveraging Cloud economics at scale is really where the innovation is going to come from in the future. What are your thoughts on that? >> So let me try to understand the question. So you're talking about not actually the way that you've seen the growth from a process prospective but the way you actually see the growth from a machine learning capability being able to analyze that data? >> Applying that layer of machine learning. Maybe use that mesh metaphor, that top level. You know you've got horizontal technology services but then there's this new AI layer on top. The data is the fuel for that AI. >> Absolutely, I think it's the I think people can't even imagine what they can do with that data, people can't even contemplate some of the decisions they can make and it's when people start to look at things in completely different ways, it's when people start to say, well, if we apply machine learning to a user interface for example, could we come up with a better user interface because now if we understand how people interact with the system, could we actually build a better system? Or you see people starting to have this whole butterfly effect around the way that artificial intelligence works. So the best example I heard was from, I was actually at a convention with a girl called Louis Chang and she was talking to me about it. But they were speaking to hospitals. They we're talking about self drive cars and the application machine learning of being able to help cars drive. And they were saying the interest in knock on effect of this was a hospital saying it was going to be a real problem for them having self drive cars. And she said, why's it going to be a problem? And the problem was, if you look across the whole America you have about 20 people a day die because they can't get replacement organs. But 37 percent of the organs come from car crashes. So if you take car crashes out of the equation. So what they were investing in was actually looking at how they do cloning technology for organs. So no one would ever imagine (mumbled speaking) and this is going to improve cloning technology so much. And I think AI's in the same place. Everyone's using it in such a small area that they don't even see the potential of what they could do with it, they don't have any concept of what they could be starting to look at and how they could start to spot transvaterian people. Even on a base level, I was speaking to one of our customers the other night, and they managed to put an AI system in place that when they got a call in off the description of the call they could work out what the customer satisfaction was going to be and if it was going to be a bad satisfaction figure, they could preemp that and put different agents that were more skilled on that particular issue. And they said a few years ago all they were interested in was maybe one day we'll be able to categorize something asymmetrically. But now they can predict how well something's going to be resolved. >> It's very hard to predict isn't it? I mean who would of thought that Alexa would of emerged as one of the best if not the best natural language processing systems or that images of cats on the internet would lead to facial recognition in technology. >> That one especially. >> Could of never predicted that. So, but because you're such a clear thinker and a strategic thinker, I want to ask you to make some predictions. I'm going to run some things by you. You talked about autonomous vehicles for awhile. Do you believe that owning in the future, pick whatever time frame you want, that owning and driving your own car will become the exception? >> Yeah I think it will probably be the people who, well okay, so I definitely think driving your own car will become the exception. I think some people will always want that sense of ownership until we get to a generation that doesn't. I think they'll always be a hard core of people who do want to own and do want to drive and do want that experience, but I think you've already got the issue where congestion's such a level in most areas. Is there any enjoyment out of driving? So I love driving, I love sports cars, I collect them. But if someone said, hey you've got two options, you can sit in a high performance sports car to go to LA or you can sit in a Tesla and it will drive itself and you can read a book. I'm getting in the Tesla. (laughing) >> How about retail? Right for disruption, do you think that large retail stores will essentially, not essentially, it's never complete, but will largely go away? >> I think it depends on the nature of the experience. So I think for a lot of goods that are consumable goods, I can kind of see that going away. I don't think it will go away for luxury goods. I don't think it will go away fully for fashion. I think people always like to look at things and understand things and check fits but for some things that are high consumables maybe even for electronics, I can see those going or I can see it going for things where it's worn product. So something like a shop that just sells sneakers. I can see someone could easily offer a range and say, well look, here's what we sell. When you order something, we'll automatically ship you one size up, one size down, or two variations of color and it will be a free system return the ones you don't want. I think the whole experience of ordering one thing and hoping it works out, I think that will go away. It will be concept of ordering a group of things or maybe it will be applying to artificial intelligence to say, hey you've asked for this color, but we know that people who also ask for that color like this color as well. We're going to ship you them both. You can see how it goes and send us the one back you don't like. >> Okay, let's see. Will machines make better diagnosis than doctors? I've got to say I think you will get to a point where that will happen. Especially if it's things where it's image processing, where it's x-ray processing, MRI processing. Where it's something like process of mental health, then I don't know. Maybe, I'd probably rather have my mental health treated by a person than a questionnaire. But yeah I think the things we're using, image recognition, or things where you're looking at patent distribution or you're looking at even like virus distribution or virus structure, then I think those areas I think you will get to a point where diagnostic issue is better. But you look at where artificial intelligence is from diagnostics now and you go on doctor google and search for something, you know, everything finished with the bottom line, or it could be cancer. >> Dave Vennari: Yeah, you're dead. >> What about will there ever be a revolt, you know in the sense of, technology is so pervasive, and people just say forget it, I'm sick of just being tracked, I just kind of want to have a human to human connection and, >> Dave Vellante: Dream on. >> So are we done for? >> I was speaking to a girl who works for me, Menesha, and she was saying, we were talking on Friday and she said, hey, I was having a coffee with nother girl Cass, and Menesha's in Seattle and Cass in is San Francisco, and I said, oh was she in Seattle or were you in San Francisco and Menesha's a lot younger than me, and she went, no we weren't in the same room. We were just like doing it over video like a virtual coffee. And I was like what, so you both get coffee and sit and have a conversation? And she was like, oh yeah. >> Dave Vellante: Alright, I've got one more, I've got one more. >> Okay, let's hear it, let's hear it. >> Alright last one, it's great, thanks for playing along. >> I know this is fun. >> Financial services is an industry that really hasn't been disrupted. DO you feel like the banks will lose control, the major banks will lose control of payment systems? >> I think there's a lot of conversations now around how much those payment systems open up. Because if you, let's say you do a transaction with Amazon, you do a transaction with Google, how hard would it be for every transaction to be done that way? So rather than, if your setting off a payment for I don't know, gas bills or a car loan payments, rather than giving your bank details, why not give your PayPal details or your Amazon account details or your Google details? That could be, reduce all the banking transactions down to one interface. I think that could happen. I think you could get, well obviously you're already seeing the rise of Blockchain and I'm not a Blockchain expert. I'm itching to find a used case for us with Blockchain but I can't find it yet. But for direct transactions, if both sources can trust each other than yeah, that direct transaction between those two sources, I think that's completely possible. I think there's also areas where, you've seen happen in the past where a banking faces issues from retail coming into banking, so sometimes you'll get the big supermarket chains, especially in Europe they say, okay you're going to get (foreign name) or you're going to get Tesco's Bank, because they've got all our customer loyalty, they've got people waiting to give discounts to if they bank with them, so they can instantly bring, if you said to your shopping account base, hey, if you bank with me we'll give you 20 dollars a week off your grocery shopping, you could probably ring 10 million customers straight away. So I think banking's challenged from other industries that want to get into it, from places where you'll actually go and do each transactions now and from where places where you'll just go and order stuff online and you could filter all that through one place, I think they'll still always be the commercial side of banking. There's always going to be the stocks and bonds, there's still going to be the wealth management, but props for transactional banking, you could start to see a decline. >> Fantastic, thank you. >> I love this futurist talk, it's been a lot of fun. Thank you so much for coming on theCube Dave. >> Alright, thanks for having me, always a pleasure. >> Dave Vellante: Great to see you. >> We will have more from ServiceNow Knowledge18 theCube's live coverage just after this. (upbeat music)