(energetic music) >> Everyone, welcome back to theCUBE's coverage of WiDS 2023. This is the eighth annual Women in Data Science Conference. As you know, WiDS is not just a conference or an event, it's a movement. This is going to include over 100,000 people in the next year WiDS 2023 in 200-plus countries. It is such a powerful movement. If you've had a chance to be part of the Livestream or even be here in person with us at Stanford University, you know what I'm talking about. This is Lisa Martin. I have had the pleasure all day of working with two fantastic graduate students in Stanford's Data Journalism Master's Program. Hannah Freitag has been here. Tracy Zhang, ladies, it's been such a pleasure working with you today. >> Same wise. >> I want to ask you both what are, as we wrap the day, I'm so inspired, I feel like I could go build an airplane. >> Exactly. >> Probably can't. But WiDS is just the inspiration that comes from this event. When you walk in the front door, you can feel it. >> Mm-hmm. >> Tracy, talk a little bit about what some of the things are that you heard today that really inspired you. >> I think one of the keyword that's like in my mind right now is like finding a mentor. >> Yeah. >> And I think, like if I leave this conference if I leave the talks, the conversations with one thing is that I'm very positive that if I want to switch, say someday, from Journalism to being a Data Analyst, to being like in Data Science, I'm sure that there are great role models for me to look up to, and I'm sure there are like mentors who can guide me through the way. So, like that, I feel reassured for some reason. >> It's a good feeling, isn't it? What do you, Hannah, what about you? What's your takeaway so far of the day? >> Yeah, one of my key takeaways is that anything's possible. >> Mm-hmm. >> So, if you have your vision, you have the role model, someone you look up to, and even if you have like a different background, not in Data Science, Data Engineering, or Computer Science but you're like, "Wow, this is really inspiring. I would love to do that." As long as you love it, you're passionate about it, and you are willing to, you know, take this path even though it won't be easy. >> Yeah. >> Then you can achieve it, and as you said, Tracy, it's important to have mentors on the way there. >> Exactly. >> But as long as you speak up, you know, you raise your voice, you ask questions, and you're curious, you can make it. >> Yeah. >> And I think that's one of my key takeaways, and I was just so inspiring to hear like all these women speaking on stage, and also here in our conversations and learning about their, you know, career path and what they learned on their way. >> Yeah, you bring up curiosity, and I think that is such an important skill. >> Mm-hmm. >> You know, you could think of Data Science and think about all the hard skills that you need. >> Mm, like coding. >> But as some of our guests said today, you don't have to be a statistician or an engineer, or a developer to get into this. Data Science applies to every facet of every part of the world. >> Mm-hmm. >> Finances, marketing, retail, manufacturing, healthcare, you name it, Data Science has the power and the potential to unlock massive achievements. >> Exactly. >> It's like we're scratching the surface. >> Yeah. >> But that curiosity, I think, is a great skill to bring to anything that you do. >> Mm-hmm. >> And I think we... For the female leaders that we're on stage, and that we had a chance to talk to on theCUBE today, I think they all probably had that I think as a common denominator. >> Exactly. >> That curious mindset, and also something that I think as hard is the courage to raise your hand. I like this, I'm interested in this. I don't see anybody that looks like me. >> But that doesn't mean I shouldn't do it. >> Exactly. >> Exactly, in addition to the curiosity that all the women, you know, bring to the table is that, in addition to that, being optimistic, and even though we don't see gender equality or like general equality in companies yet, we make progress and we're optimistic about it, and we're not like negative and complaining the whole time. But you know, this positive attitude towards a trend that is going in the right direction, and even though there's still a lot to be done- >> Exactly. >> We're moving it that way. >> Right. >> Being optimistic about this. >> Yeah, exactly, like even if it means that it's hard. Even if it means you need to be your own role model it's still like worth a try. And I think they, like all of the great women speakers, all the female leaders, they all have that in them, like they have the courage to like raise their hand and be like, "I want to do this, and I'm going to make it." And they're role models right now, so- >> Absolutely, they have drive. >> They do. >> Right. They have that ambition to take something that's challenging and complicated, and help abstract end users from that. Like we were talking to Intuit. I use Intuit in my small business for financial management, and she was talking about how they can from a machine learning standpoint, pull all this data off of documents that you upload and make that, abstract that, all that complexity from the end user, make something that's painful taxes. >> Mm-hmm. >> Maybe slightly less painful. It's still painful when you have to go, "Do I have to write you a check again?" >> Yeah. (laughs) >> Okay. >> But talking about just all the different applications of Data Science in the world, I found that to be very inspiring and really eye-opening. >> Definitely. >> I hadn't thought about, you know, we talk about climate change all the time, especially here in California, but I never thought about Data Science as a facilitator of the experts being able to make sense of what's going on historically and in real-time, or the application of Data Science in police violence. We see far too many cases of police violence on the news. It's an epidemic that's a horrible problem. Data Science can be applied to that to help us learn from that, and hopefully, start moving the needle in the right direction. >> Absolutely. >> Exactly. >> And especially like one sentence from Guitry from the very beginnings I still have in my mind is then when she said that arguments, no, that data beats arguments. >> Yes. >> In a conversation that if you be like, okay, I have this data set and it can actually show you this or that, it's much more powerful than just like being, okay, this is my position or opinion on this. And I think in a world where increasing like misinformation, and sometimes, censorship as we heard in one of the talks, it's so important to have like data, reliable data, but also acknowledge, and we talked about it with one of our interviewees that there's spices in data and we also need to be aware of this, and how to, you know, move this forward and use Data Science for social good. >> Mm-hmm. >> Yeah, for social good. >> Yeah, definitely, I think they like data, and the question about, or like the problem-solving part about like the social issues, or like some just questions, they definitely go hand-in-hand. Like either of them standing alone won't be anything that's going to be having an impact, but combining them together, you have a data set that illustrate a point or like solves the problem. I think, yeah, that's definitely like where Data Set Science is headed to, and I'm glad to see all these great women like making their impact and combining those two aspects together. >> It was interesting in the keynote this morning. We were all there when Margot Gerritsen who's one of the founders of WiDS, and Margot's been on the program before and she's a huge supporter of what we do and vice versa. She asked the non-women in the room, "Those who don't identify as women, stand up," and there was a handful of men, and she said, "That's what it's like to be a female in technology." >> Oh, my God. >> And I thought that vision give me goosebumps. >> Powerful. (laughs) >> Very powerful. But she's right, and one of the things I think that thematically another common denominator that I think we heard, I want to get your opinions as well from our conversations today, is the importance of community. >> Mm-hmm. >> You know, I was mentioning this stuff from AnitaB.org that showed that in 2022, the percentage of females and technical roles is 27.6%. It's a little bit of an increase. It's been hovering around 25% for a while. But one of the things that's still a problem is attrition. It doubled last year. >> Right. >> And I was asking some of the guests, and we've all done that today, "How would you advise companies to start moving the needle down on attrition?" >> Mm-hmm. >> And I think the common theme was network, community. >> Exactly. >> It takes a village like this. >> Mm-hmm. >> So you can see what you can be to help start moving that needle and that's, I think, what underscores the value of what WiDS delivers, and what we're able to showcase on theCUBE. >> Yeah, absolutely. >> I think it's very important to like if you're like a woman in tech to be able to know that there's someone for you, that there's a whole community you can rely on, and that like you are, you have the same mindset, you're working towards the same goal. And it's just reassuring and like it feels very nice and warm to have all these women for you. >> Lisa: It's definitely a warm fuzzy, isn't it? >> Yeah, and both the community within the workplace but also outside, like a network of family and friends who support you to- >> Yes. >> To pursue your career goals. I think that was also a common theme we heard that it's, yeah, necessary to both have, you know your community within your company or organization you're working but also outside. >> Definitely, I think that's also like how, why, the reason why we feel like this in like at WiDS, like I think we all feel very positive right now. So, yeah, I think that's like the power of the connection and the community, yeah. >> And the nice thing is this is like I said, WiDS is a movement. >> Yes. >> This is global. >> Mm-hmm. >> We've had some WiDS ambassadors on the program who started WiDS and Tel Aviv, for example, in their small communities. Or in Singapore and Mumbai that are bringing it here and becoming more of a visible part of the community. >> Tracy: Right. >> I loved seeing all the young faces when we walked in the keynote this morning. You know, we come here from a journalistic perspective. You guys are Journalism students. But seeing all the potential in the faces in that room just seeing, and hearing stories, and starting to make tangible connections between Facebook and data, and the end user and the perspectives, and the privacy and the responsibility of AI is all... They're all positive messages that need to be reinforced, and we need to have more platforms like this to be able to not just raise awareness, but sustain it. >> Exactly. >> Right. It's about the long-term, it's about how do we dial down that attrition, what can we do? What can we do? How can we help? >> Mm-hmm. >> Both awareness, but also giving women like a place where they can connect, you know, also outside of conferences. Okay, how do we make this like a long-term thing? So, I think WiDS is a great way to, you know, encourage this connectivity and these women teaming up. >> Yeah, (chuckles) girls help girls. >> Yeah. (laughs) >> It's true. There's a lot of organizations out there, girls who Code, Girls Inc., et cetera, that are all aimed at helping women kind of find their, I think, find their voice. >> Exactly. >> And find that curiosity. >> Yeah. Unlock that somewhere back there. Get some courage- >> Mm-hmm. >> To raise your hand and say, "I think I want to do this," or "I have a question. You explained something and I didn't understand it." Like, that's the advice I would always give to my younger self is never be afraid to raise your hand in a meeting. >> Mm-hmm. >> I guarantee you half the people weren't listening or, and the other half may not have understood what was being talked about. >> Exactly. >> So, raise your hand, there goes Margot Gerritsen, the founder of WiDS, hey, Margot. >> Hi. >> Keep alumni as you know, raise your hand, ask the question, there's no question that's stupid. >> Mm-hmm. >> And I promise you, if you just take that chance once it will open up so many doors, you won't even know which door to go in because there's so many that are opening. >> And if you have a question, there's at least one more person in the room who has the exact same question. >> Exact same question. >> Yeah, we'll definitely keep that in mind as students- >> Well, I'm curious how Data Journalism, what you heard today, Tracy, we'll start with you, and then, Hannah, to you. >> Mm-hmm. How has it influenced how you approach data-driven, and storytelling? Has it inspired you? I imagine it has, or has it given you any new ideas for, as you round out your Master's Program in the next few months? >> I think like one keyword that I found really helpful from like all the conversations today, was problem-solving. >> Yeah. >> Because I think, like we talked a lot about in our program about how to put a face on data sets. How to put a face, put a name on a story that's like coming from like big data, a lot of numbers but you need to like narrow it down to like one person or one anecdote that represents a bigger problem. And I think essentially that's problem-solving. That's like there is a community, there is like say maybe even just one person who has, well, some problem about something, and then we're using data. We're, by giving them a voice, by portraying them in news and like representing them in the media, we're solving this problem somehow. We're at least trying to solve this problem, trying to make some impact. And I think that's like what Data Science is about, is problem-solving, and, yeah, I think I heard a lot from today's conversation, also today's speakers. So, yeah, I think that's like something we should also think about as Journalists when we do pitches or like what kind of problem are we solving? >> I love that. >> Or like kind of what community are we trying to make an impact in? >> Yes. >> Absolutely. Yeah, I think one of the main learnings for me that I want to apply like to my career in Data Journalism is that I don't shy away from complexity because like Data Science is oftentimes very complex. >> Complex. >> And also data, you're using for your stories is complex. >> Mm-hmm. >> So, how can we, on the one hand, reduce complexity in a way that we make it accessible for broader audience? 'Cause, we don't want to be this like tech bubble talking in data jargon, we want to, you know, make it accessible for a broader audience. >> Yeah. >> I think that's like my purpose as a Data Journalist. But at the same time, don't reduce complexity when it's needed, you know, and be open to dive into new topics, and data sets and circling back to this of like raising your hand and asking questions if you don't understand like a certain part. >> Yeah. >> So, that's definitely a main learning from this conference. >> Definitely. >> That like, people are willing to talk to you and explain complex topics, and this will definitely facilitate your work as a Data Journalist. >> Mm-hmm. >> So, that inspired me. >> Well, I can't wait to see where you guys go from here. I've loved co-hosting with you today, thank you. >> Thank you. >> For joining me at our conference. >> Wasn't it fun? >> Thank you. >> It's a great event. It's, we, I think we've all been very inspired and I'm going to leave here probably floating above the ground a few inches, high on the inspiration of what this community can deliver, isn't that great? >> It feels great, I don't know, I just feel great. >> Me too. (laughs) >> So much good energy, positive energy, we love it. >> Yeah, so we want to thank all the organizers of WiDS, Judy Logan, Margot Gerritsen in particular. We also want to thank John Furrier who is here. And if you know Johnny, know he gets FOMO when he is not hosting. But John and Dave Vellante are such great supporters of women in technology, women in technical roles. We wouldn't be here without them. So, shout out to my bosses. Thank you for giving me the keys to theCube at this event. I know it's painful sometimes, but we hope that we brought you great stories all day. We hope we inspired you with the females and the one male that we had on the program today in terms of raise your hand, ask a question, be curious, don't be afraid to pursue what you're interested in. That's my soapbox moment for now. So, for my co-host, I'm Lisa Martin, we want to thank you so much for watching our program today. You can watch all of this on-demand on thecube.net. You'll find write-ups on siliconeangle.com, and, of course, YouTube. Thanks, everyone, stay safe and we'll see you next time. (energetic music)

(upbeat music) >> Hey everyone. Welcome back to "The Cube"'s live coverage of "Women in Data Science 2023". As every year we are here live at Stanford University, profiling some amazing women and men in the fields of data science. I have my co-host for this segment is Hannah Freitag. Hannah is from Stanford's Data Journalism program, really interesting, check it out. We're very pleased to welcome our first guest of the day fresh from the keynote stage, Gayatree Ganu, the VP of Data Science at Meta. Gayatree, It's great to have you on the program. >> Likewise, Thank you for having me. >> So you have a PhD in Computer Science. You shared some really cool stuff. Everyone knows Facebook, everyone uses it. I think my mom might be one of the biggest users (Gayatree laughs) and she's probably watching right now. People don't realize there's so much data behind that and data that drives decisions that we engage with. But talk to me a little bit about you first, PhD in Computer Science, were you always, were you like a STEM kid? Little Gayatree, little STEM, >> Yeah, I was a STEM kid. I grew up in Mumbai, India. My parents are actually pharmacists, so they were not like math or stats or anything like that, but I was always a STEM kid. I don't know, I think it, I think I was in sixth grade when we got our first personal computer and I obviously used it as a Pacman playing machine. >> Oh, that's okay. (all laugh) >> But I was so good at, and I, I honestly believe I think being good at games kind of got me more familiar and comfortable with computers. Yeah. I think I always liked computers, I, yeah. >> And so now you lead, I'm looking at my notes here, the Engagement Ecosystem and Monetization Data Science teams at Facebook, Meta. Talk about those, what are the missions of those teams and how does it impact the everyday user? >> Yeah, so the engagement is basically users coming back to our platform more, there's, no better way for users to tell us that they are finding value on the things that we are doing on Facebook, Instagram, WhatsApp, all the other products than coming back to our platform more. So the Engagement Ecosystem team is looking at trends, looking at where there are needs, looking at how users are changing their behaviors, and you know, helping build strategy for the long term, using that data knowledge. Monetization is very different. You know, obviously the top, top apex goal is have a sustainable business so that we can continue building products for our users. And so, but you know, I said this in my keynote today, it's not about making money, our mission statement is not, you know, maximize as much money as you can make. It's about building a meaningful connection between businesses, customers, users, and, you know especially in these last two or three funky, post-pandemic years, it's been such a big, an important thing to do for small businesses all over all, all around the world for users to find like goods and services and products that they care about and that they can connect to. So, you know, there is truly an connection between my engagement world and the monetization world. And you know, it's not very clear always till you go in to, like, you peel the layers. Everything we do in the ads world is also always first with users as our, you know, guiding principle. >> Yeah, you mentioned how you supported especially small businesses also during the pandemic. You touched a bit upon it in the keynote speech. Can you tell our audience what were like special or certain specific programs you implemented to support especially small businesses during these times? >> Yeah, so there are 200 million businesses on our platform. A lot of them small businesses, 10 million of them run ads. So there is a large number of like businesses on our platform who, you know use the power of social media to connect to the customers that matter to them, to like you, you know use the free products that we built. In the post-pandemic years, we built a lot of stuff very quickly when Covid first hit for business to get the word out, right? Like, they had to announce when special shopping hours existed for at-risk populations, or when certain goods and services were available versus not. We had grants, there's $100 million grant that we gave out to small businesses. Users could show sort of, you know show their support with a bunch of campaigns that we ran, and of course we continue running ads. Our ads are very effective, I guess, and, you know getting a very reliable connection with from the customer to the business. And so, you know, we've run all these studies. We support, I talked about two examples today. One of them is the largest black-owned, woman black-owned wine company, and how they needed to move to an online program and, you know, we gave them a grant, and supported them through their ads campaign and, you know, they saw 60% lift in purchases, or something like that. So, a lot of good stories, small stories, you know, on a scale of 200 million, that really sort of made me feel proud about the work we do. And you know, now more than ever before, I think people can connect so directly with businesses. You can WhatsApp them, I come from India, every business is on WhatsApp. And you can, you know, WhatsApp them, you can send them Facebook messages, and you can build this like direct connection with things that matter to you. >> We have this expectation that we can be connected anywhere. I was just at Mobile World Congress for MWC last week, where, obviously talking about connectivity. We want to be able to do any transaction, whether it's post on Facebook or call an Uber, or watch on Netflix if you're on the road, we expect that we're going to be connected. >> Yeah. >> And what we, I think a lot of us don't realize I mean, those of us in tech do, but how much data science is a facilitator of all of those interactions. >> Yeah! >> As we, Gayatree, as we talk about, like, any business, whether it is the black women-owned wine business, >> Yeah. >> great business, or a a grocer or a car dealer, everybody has to become data-driven. >> Yes. >> Because the consumer has the expectation. >> Yes. >> Talk about data science as a facilitator of just pretty much everything we are doing and conducting in our daily lives. >> Yeah, I think that's a great question. I think data science as a field wasn't really defined like maybe 15 years ago, right? So this is all in our lifetimes that we are seeing this. Even in data science today, People come from so many different backgrounds and bring their own expertise here. And I think we, you know, this conference, all of us get to define what that means and how we can bring data to do good in the world. Everything you do, as you said, there is a lot of data. Facebook has a lot of data, Meta has a lot of data, and how do we responsibly use this data? How do we use this data to make sure that we're, you know representing all diversity? You know, minorities? Like machine learning algorithms don't do well with small data, they do well with big data, but the small data matters. And how do you like, you know, bring that into algorithms? Yeah, so everything we do at Meta is very, very data-driven. I feel proud about that, to be honest, because while data gets a bad rap sometimes, having no data and making decisions in the blind is just the absolute worst thing you can do. And so, you know, we, the job as a data scientist at Facebook is to make sure that we use this data, use this responsibly, make sure that we are representing every aspect of the, you know, 3 billion users who come to our platform. Yeah, data serves all the products that we build here. >> The responsibility factor is, is huge. You know, we can't talk about AI without talking about ethics. One of the things that I was talking with Hannah and our other co-host, Tracy, about during our opening is something I just learned over the weekend. And that is that the CTO of ChatGPT is a woman. (Gayatree laughs) I didn't know that. And I thought, why isn't she getting more awareness? There's a lot of conversations with their CEO. >> Yeah. >> Everyone's using it, playing around with it. I actually asked it yesterday, "What's hot in Data Science?" (all laugh) I was like, should I have asked that to let itself in, what's hot? (Gayatree laughs) But it, I thought that was phenomenal, and we need to be talking about this more. >> Yeah. >> This is something that they're likening to the launch of the iPhone, which has transformed our lives. >> I know, it is. >> ChatGPT, and its chief technologist is a female, how great is that? >> And I don't know whether you, I don't know the stats around this, but I think CTO is even less, it's even more rare to have a woman there, like you have women CEOs because I mean, we are building upon years and years of women not choosing technical fields and not choosing STEM, and it's going to take some time, but yeah, yeah, she's a woman. Isn't it amazing? It's wonderful. >> Yes, there was a great, there's a great "Fast Company" article on her that I was looking at yesterday and I just thought, we need to do what we can to help spread, Mira Murati is her name, because what she's doing is, one of the biggest technological breakthroughs we may ever see in our lifetime. It gives me goosebumps just thinking about it. (Gayatree laughs) I also wanted to share some stats, oh, sorry, go ahead, Hannah. >> Yeah, I was going to follow up on the thing that you mentioned that we had many years with like not enough women choosing a career path in STEM and that we have to overcome this trend. What are some, like what is some advice you have like as the Vice-President Data Science? Like what can we do to make this feel more, you know, approachable and >> Yeah. >> accessible for women? >> Yeah, I, there's so much that we have done already and you know, want to continue, keep doing. Of course conferences like these were, you know and I think there are high school students here there are students from my Alma Mater's undergrad year. It's amazing to like get all these women together to get them to see what success could look like. >> Yeah. >> What being a woman leader in this space could look like. So that's, you know, that's one, at Meta I lead recruiting at Meta and we've done a bunch to sort of open up the thinking around data science and technical jobs for women. Simple things like what you write in your job description. I don't know whether you know this, or this is a story you've heard before, when you see, when you have a job description and there are like 10 things that you need to, you know be good at to apply to this job, a woman sees those 10 and says, okay, I don't meet the qualifications of one of them and she doesn't apply. And a man sees one that he meets the qualifications to and he applies. And so, you know, there's small things you can do, and just how you write your job description, what goals you set for diversity and inclusion for your own organization. We have goals, Facebook's always been pretty up there in like, you know, speaking out for diversity and Sheryl Sandberg has been our Chief Business Officer for a very long time and she's been, like, amazing at like pushing from more women. So yeah, every step of the way, I think, we made a lot of progress, to be honest. I do think women choose STEM fields a lot more than they did. When I did my Computer Science I was often one of one or two women in the Computer Science class. It takes some time to, for it to percolate all the way to like having more CTOs and CEOs, >> Yeah. >> but it's going to happen in our lifetime, and you know, three of us know this, women are going to rule the world, and it (laughs) >> Drop the mic, girl! >> And it's going to happen in our lifetime, so I'm excited about it. >> And we have responsibility in helping make that happen. You know, I'm curious, you were in STEM, you talked about Computer Science, being one of the only females. One of the things that the nadb.org data from 2022 showed, some good numbers, the number of women in technical roles is now 27.6%, I believe, so up from 25, it's up in '22, which is good, more hiring of women. >> Yeah. >> One of the biggest challenges is attrition. What keeps you motivated? >> Yeah. >> To stay what, where you are doing what you're doing, managing a family and helping to drive these experiences at Facebook that we all expect are just going to happen? >> Yeah, two things come to mind. It does take a village. You do need people around you. You know, I'm grateful for my husband. You talked about managing a family, I did the very Indian thing and my parents live with us, and they help take care of the kids. >> Right! (laughs) >> (laughs) My kids are young, six and four, and I definitely needed help over the last few years. It takes mentors, it takes other people that you look up to, who've gone through all of those same challenges and can, you know, advise you to sort of continue working in the field. I remember when my kid was born when he was six months old, I was considering quitting. And my husband's like, to be a good role model for your children, you need to continue working. Like, just being a mother is not enough. And so, you know, so that's one. You know, the village that you build around you your supporters, your mentors who keep encouraging you. Sheryl Sandberg said this to me in my second month at Facebook. She said that women drop out of technical fields, they become managers, they become sort of administrative more, in their nature of their work, and her advice was, "Don't do that, Don't stop the technical". And I think that's the other thing I'd say to a lot of women. Technical stuff is hard, but you know, keeping up with that and keeping sort of on top of it actually does help you in the long run. And it's definitely helped me in my career at Facebook. >> I think one of the things, and Hannah and I and Tracy talked about this in the open, and I think you'll agree with us, is the whole saying of you can't be what you can't see, and I like to way, "Well, you can be what you can see". That visibility, the great thing that WiDS did, of having you on the stage as a speaker this morning so people can understand, everyone, like I said, everyone knows Meta, >> Yeah. >> everyone uses Facebook. And so it's important to bring that connection, >> Yeah. >> of how data is driving the experiences, the fact that it's User First, but we need to be able to see women in positions, >> Yes. >> like you, especially with Sheryl stepping down moving on to something else, or people that are like YouTube influencers, that have no idea that the head of YouTube for a very long time, Susan Wojcicki is a woman. >> (laughs) Yes. Who pioneered streaming, and I mean how often do you are you on YouTube every day? >> Yep, every day. >> But we have to be able to see and and raise the profile of these women and learn from them and be inspired, >> Absolutely. >> to keep going and going. I like what I do, I'm making a difference here. >> Yeah, yeah, absolutely. >> And I can be the, the sponsor or the mentor for somebody down the road. >> Absolutely. >> Yeah, and then referring back to what we talked in the beginning, show that data science is so diverse and it doesn't mean if you're like in IT, you're like sitting in your dark room, >> Right. (laughs) >> coding all day, but you know, >> (laughs) Right! >> to show the different facets of this job and >> Right! >> make this appealing to women, >> Yeah. for sure. >> And I said this in my keynote too, you know, one of the things that helped me most is complimenting the data and the techniques and the algorithms with how you work with people, and you know, empathy and alignment building and leadership, strategic thinking. And I think honestly, I think women do a lot of this stuff really well. We know how to work with people and so, you know, I've seen this at Meta for sure, like, you know, all of these skills soft skills, as we call them, go a long way, and like, you know, doing the right things and having a lasting impact. And like I said, women are going to rule the world, you know, in our lifetimes. (laughs) >> Oh, I can't, I can't wait to see that happen. There's some interesting female candidates that are already throwing their hats in the ring for the next presidential election. >> Yes. >> So we'll have to see where that goes. But some of the things that are so interesting to me, here we are in California and Palo Alto, technically Stanford is its own zip code, I believe. And we're in California, we're freaking out because we've gotten so much rain, it's absolutely unprecedented. We need it, we had a massive drought, an extreme drought, technically, for many years. I've got friends that live up in Tahoe, I've been getting pictures this morning of windows that are >> (laughs) that are covered? >> Yes, actually, yes. (Gayatree laughs) That, where windows like second-story windows are covered in snow. >> Yeah. >> Climate change. >> Climate change. >> There's so much that data science is doing to power and power our understanding of climate change whether it's that, or police violence. >> Yeah. (all talk together) >> We had talk today on that it was amazing. >> Yes. So I want more people to know what data science is really facilitating, that impacts all of us, whether you're in a technical role or not. >> And data wins arguments. >> Yes, I love that! >> I said this is my slide today, like, you know, there's always going to be doubters and naysayers and I mean, but there's hard evidence, there's hard data like, yeah. In all of these fields, I mean the data that climate change, the data science that we have done in the environmental and climate change areas and medical, and you know, medicine professions just so much, so much more opportunity, and like, how much we can learn more about the world. >> Yeah. >> Yeah, it's a pretty exciting time to be a data scientist. >> I feel like, we're just scratching the surface. >> Yeah. >> With the potential and the global impact that we can make with data science. Gayatree, it's been so great having you on theCUBE, thank you. >> Right, >> Thank you so much, Gayatree. >> So much, I love, >> Thank you. >> I'm going to take Data WiD's arguments into my personal life. (Gayatree laughs) I was actually just, just a quick anecdote, funny story. I was listening to the radio this morning and there was a commercial from an insurance company and I guess the joke is, it's an argument between two spouses, and the the voiceover comes in and says, "Let's watch a replay". I'm like, if only they, then they got the data that helped the woman win the argument. (laughs) >> (laughs) I will warn you it doesn't always help with arguments I have with my husband. (laughs) >> Okay, I'm going to keep it in the middle of my mind. >> Yes! >> Gayatree, thank you so much. >> Thank you so much, >> for sharing, >> Thank you both for the opportunity. >> And being a great female that we can look up to, we really appreciate your insights >> Oh, likewise. >> and your time. >> Thank you. >> All right, for our guest, for Hannah Freitag, I'm Lisa Martin, live at Stanford University covering "Women in Data Science '23". Stick around, our next guest joins us in just a minute. (upbeat music) I have been in the software and technology industry for over 12 years now, so I've had the opportunity as a marketer to really understand and interact with customers across the entire buyer's journey. Hi, I'm Lisa Martin and I'm a host of theCUBE. (upbeat music) Being a host on theCUBE has been a dream of mine for the last few years. I had the opportunity to meet Jeff and Dave and John at EMC World a few years ago and got the courage up to say, "Hey, I'm really interested in this. I love talking with customers, gimme a shot, let me come into the studio and do an interview and see if we can work together". I think where I really impact theCUBE is being a female in technology. We interview a lot of females in tech, we do a lot of women in technology events and one of the things I.

(bright upbeat music) >> Hi, everyone, welcome back to theCUBE's Unstoppable Domains Partner Showcase. I'm John Furrier, host of theCUBE. This segment in this session is about expansion into Asia Pacific and Europe for Unstoppable Domains. It's a hot startup in the Web3 area, really creating a new innovation around NFTs, crypto, single sign-on, and digital identity, giving users the power like they should. We've got two great guests, Sajjad Rehman, Head of Europe, and Nilkanth, known as Nil, Iyer, head of Asia. Sajjad, Nil, welcome to this CUBE, and let's talk about the expansion. It's not really an expansion, the global economy is global, but showcase here about Unstoppables going to Europe. Thanks for coming on. >> Thanks for inviting us. >> Thanks John, for inviting us. >> So we're living in a global world, obviously, crypto, blockchain, decentralized applications. You're starting to see mainstream adoption, which means the shift is happening. There are more apps coming, and it means more infrastructure, and things got to get easier, right? So, reduce the steps it takes to do stuff, makes the wallets better, give people more secure access and control of their data. This is what Unstoppable is all about. You guys are in the middle of it, you're on this wave. What is the potential of Web3 with Unstoppable, and in general, in Asia and in Europe? >> I can go first. So, now, let's look at the Asia market. I mean, typically, we see the US market, the Europe markets, for typical Web 2.0 software and infrastructure is definitely the larger markets, with US typically accounting for about 60%, and Europe about 20 to 30%, and Asia has always been small. But we see in this whole world of blockchain, crypto, Web 3.0, Asia already has about 160 million users. They have more than 35 local exchanges. And if you really look at the number of countries, in terms of the rate of adoption, many of the Asian countries, which probably you'd have never even heard of, like Vietnam, actually topping the list, right? One of the reasons that this is happening, again, if you go through the Asian Development Bank's latest report, you have these Gen Zs and millennials, of that's 50% of the Asian population. And if you really look at 50% of the Asian population, that's 1.1 billion people out of the total, 1.8 billion Gen Z and millennials that you have have in the world. And these folks are digitally native, they're people, in fact, the Gen Zs are mobile first, and millennials, many of us, like myself, at least, are people who are digital, and 20% of the world's economy is currently digital, and the rest, 40 to 50%, which is going to happen in the Web 3.0 world, and that's going to be driven by millennials and Gen Zs. I think that's why this whole space is so exciting, because it's being driven by the users, by the new generation. I mean, that's my broad thought on this whole thing. >> Before we get get this started, I want to just comment, Asia, also, in other areas where mobile first came, you had the younger demographics absolutely driving the change, because they're like, "Well, I don't want the old way." They go right from scratch at the beginning, they're using the technologies. That has propelled the crypto world. I mean, that is absolutely true. Everyone's kind of seeing that. And that's now influencing some of these developer nations, like say, in Europe, for instance, and even North America, I think Europe's more advanced than North America, in my opinion, but we'll get to that. Oh, so potential in Europe. Sajjad, take us through your thoughts on... As head of Europe, for our audience. >> Absolutely, so, Nil's right. I think Asia is way ahead in terms of Gen Z user adopting crypto, Europe is actually a distant second, but it's surprising to note that Europe actually has the highest transactional activity in crypto over the last year and a half. And if you dig a bit deeper, I'd say, arguably, for Europe, I think the opportunity in Web3 is perhaps the largest. And then perhaps it can mean the most for Europe. Europe, for the last decade, has been trailing behind Asia and North America, when it comes to birthing unicorns, and I think Web3 can provide a StepChain opportunity. This belief, for me, stems from the fact that Europe's policy, right, like, for example, GDPR, is focused on enabling your data ownership. And I think I recently read a very good paper out of Stanford, by Patrick Henson. He speaks about Web3 being the best part, here, for Europe enabling patient sovereignty. So what that means is users control the data, they're paying to enter it, and they harness the value from it. And on one hand, while Europe is enabling that regulation, that's entered in that code, Web3 actually brings it into action. So I think with more enablement, better regulation, and we'll see more hubs, like the Crypto Valley in Switzerland pop up, that will bring, I think, I'd rather be careful, better to say, not over-regulation, the right regulation. We can expect more in prop capital, more builder talent, that then drives more adoption. So I think the prospects for Europe in terms of usage, as well as builders, are quite bright. >> Yeah, and I think, also, you guys are in areas where the cultural shift is so dramatic. You mentioned Asia, the demographics, even the entrepreneurial culture in Europe right now is booming. You look at all the venture-backed startups, and the young generation building companies! And again, cloud computing is a big part of that, obviously. But look at, compared to the United States, you go back 15 years ago, Europe was way behind, on the startup scene. Now it's booming and pumping on all cylinders. And it kind of points at this cultural shift. It's almost like a generational... It's like the digital hippies changing the world. The Web3, it's kind of, "I don't want to be Web2, Web2 is so old, I don't want to do that." And then it's all because it's changing, right? And there are things inadequate with Web2, on the naming system. Also the arbitrage around fake information, bots, users being manipulated, and also merchandised and monetized through these portals. Okay, that's kind of ending. So talk about the dynamic of Web2, 3, at those areas. You've got users and you've got companies, who build applications. They're going to shift and be forced, in our opinion, and I want to get your reaction to that. Do you think applications are going to have to be Web3, or users will reject them? >> Yeah, I think that I'll jump in and add to there in Nil's part. I think the Web3 is built on three principles, right? They're decentralization, ownership, and composability. And I think these are not binary. So if I look further on in the future, I don't see a future where you have just Web3. I think there's going to be coexistence or cooperation between Web2 companies, Web3, building bridges. I think there's going to be... There's a sliding scale to decentralization, versus centralization. Similarly, ownership. And I think users will find what works best for them in different contexts. I think what Unstoppable is doing is essentially providing the identity system for Web3, and that's way more powerful when it comes to being built on blockchains, than with the naming system we had for Web2, right? The identity system can serve the purpose of taking a user's personal identifier, password, blockchain, domain name, and attaching all kinds of attributes that define who you are, both in the physical and digital world, and filling out information that you can transact on the basis of. And I think the users would, as we go to a no-code and low-code future, right, where in Web2, more of the users were essentially consumers, or readers of the internet. And in Web3, with more low-code and no-code technology platforms taking shape and getting proliferation, you would see more users being actually writers, publishers, and developers on the internet. And they would value owning their data, and to harness the most amount of value from it. So I think that's the power concept, and I think that's the future I see, where Web3 will dominate. Nil, what do you think? >> Well, I think you put it very, very nicely, Sajjad. I think you covered most of the points, I think. But I'm seeing a lot of different things that are happening at the ground. I think a lot of the governments, a lot of the Web 2.0 players, the traditional banks, these guys are not sitting quiet on the blockchain space. There are a lot of pilots happening in the blockchain space, right? I mean, I can give you real life examples. I mean, one of the biggest examples is in my home state of Maharashtra, where Mumbai is. They actually partnered with Polygon (MATIC), right? Actually built a private blockchain-based capability to kind of deliver your COVID vaccination certificates with the QR code, right? And that's the only way they could deliver that kind of volumes in that short a time, with the kind of user control, the user control the user has on the data. That could only be possible because of blockchain. Of course, it's still private, because it's healthcare data, they still want to keep it, something that's not fully on a blockchain. But that is something. Similarly, there is a consortium of about nine banks who have actually trying to work on making things like remittances or trade finance much, much easier. I mean, remittances through a traditional, Web 2.0 world is very, very costly. And especially in the Asian countries, a lot of people from Southeast Asia work across the world and send back money home. It's a very costly and a time-taking affair. So they have actually partnered and built a blockchain-based capability, again, in a pilot stage, to kind of reduce the transaction costs. For example, if you just look at the trade finance days where there are 14 million traders, who do 2.4, 5 trillion dollars, of transaction, they were able to actually reduce the time that it takes from eight to nine days, to about two to three days. And so, to add on to what you're saying, I think these two worlds are going to meet, and meet very soon. And when they meet, what they need is a single digital identity, a human-readable way of being able to send and receive and do commerce. I think that's where I see Unstoppable Domains, very nicely positioned to be able to integrate these two worlds, so that's my thought on all the logistics. >> That was a great point. I was going to get into which industries, and kind of what areas, you see in your geographies. But it's a good point about saving time. I like how you brought that up, because in these new waves, you either got to reduce the steps it takes to do something, or save time, make it easy. And this is the successful formula, in anything, whether it's an app or UI or whatever, but what specifically are they doing in your areas? And what about Unstoppable are they attracted to? Is it because of the identity? Is it because of the apps? Is it because of the single sign-on? What is the reason that they're leaning in, and unpacking this further into their pilots? >> Sajjad, do you want to take that? >> Yeah, absolutely, man. >> Because. >> Yeah, I'm happy. Please jump in if you want. So I think, and let me clarify the question, John, you're talking about Web2 companies, looking to partner in software, or potential partnerships, right? >> Yeah, what are they seeing, and what are they seeing as the value that these pilots we heard from Nilkanth around the financial industry? And obviously, gaming's one, it's obvious. Huge: financial, healthcare, I mean, these are obviously verticals that are going to be heavily impacted in a positive way. What are they seeing as value? What's getting them motivated to do these pilots? Why are they jumping in, with both feet, if you will, on these projects? Is it because it's saving money, is it time, or both, is it ease of use, is it the user's expectations? Trying to tease out how you guys see that evolving. >> Yeah, yeah, I think... This is still, the space is, the movement is going very fast, but I think the space is still young. And right now, a lot of these companies are seeing the potential that Web3 offers. And I think the key, key dimensions, right, composability, decentralization, and ownership. So I think the key thing I'm seeing in EU is these Web2 companies seeing the momentum and looking to harness that by enabling bridges to Web3. One of the key trends in Europe has been Fintech, I think over the last five to six years, we have the Revolut, N26, e-TOTAL creating platforms, new banks and super finance, super apps rising to the forefront. And they are all enabling, or also connecting a bridge with Web3 in some shape and form, either enabling creating of crypto, some are launching their own native wallets, and these are, essentially, ways that they can, one, attract users. So the Gen Z who are looking for more friction in finance, to get them on board, but also to look to enable more adoption by their own users, who are not using these services that potentially create new revenue streams, and create allocation of capital that they could not access, to have access to otherwise. So I think that's one trend I'm seeing over here. I think the other key trend is, in Europe, at least, has been games. And again, dead links or damaged, web creators would call the metaverse. So a lot of game companies are looking to step into Game Fire, which is, again, a completely different business model to what traditional game companies used to use. Similarly, metaverse is where again, ownership creates a different business model and they see that users and gamers of the future would want to engage with that, versus just being monetized on the basis of subscription or ads. And I think that's something that they're becoming aware of, and moving quickly in the space, launching their own metaverses, or game by applications. Or creating interoperability with these decentralized applications. >> You know, I wanted to get into this point, but I was going to ask about the community empowerment piece of this equation, 'cause digital identity is about the user's identity, which implies they're part of a community. Web3 is very community-centric. But you mentioned gaming, I mean, people who have been watching the gaming world, like ourselves, know that communities and marketplaces have been very active for years, many years, over 15 years. Community, games, currency, in-game activity, has been out there, right, but siloed within the games themselves. So now, it seems that that paradigm's coming in and empowering all communities. Is this something that you guys see and agree with? And if so, what's different about that? How are communities being empowered? I guess that's the question. >> Yeah, I can maybe take that, Sajjad. So, I mean, I must have heard of Axie Infinity, I mean, 40% of their user base is in Vietnam. And the average earning that a person makes in a month, out of playing this game, is more than the national, daily or minimum wage that is there, right? So that's the kind of potential. Actually, going back, as a combination of actually answering your earlier question, and I think over and above what Sajjad said, what's very unique in Asia is we still have a lot of unbanked people, right? So if you really look at the total unbanked population of the world, it's 1.6 billion, and 24% of that is in Asia, so almost 375 million people are in Asia. So these are people who do not have access to finance or credit. So the whole idea is, how do we get these people on to a banking system, onto peer-to-peer lending, or peer-to-peer finance kind of capabilities. I think, again, Unstoppable Domains kind of helps in that, right? If you just look at the pure Web 3.0 world, and the complex, technical way in which money or other crypto is transferred from one wallet to the other, it's very difficult for an unbanked person who probably cannot even do basic communication, cannot read and write, to actually be able to do it. But something that's very human-readable, something that's very easy for him to understand, something that's visual, something that he can see on his mobile. With 2G network, we are not talking of... The world is talking about 5G, but there are parts of Asia, which are still using 2G and 2.5G kind of network, right? So I think that's one key use case. I think the banks are trying to solve because for them, this is a whole new customer segment. And, sorry, I actually went back a little bit, to your earlier question, but coming to this whole community-building, right? So on March 8th, we're launching something called this Women of Web3, or, oh, that is WoW3, right? This is basically to, again, empower. So if you, again, look at Asia, women need a lot of training, they need a lot of enablement, for them to be able to leverage the power of Web 3.0. I can talk about India, of course, being from India. A lot of the women do not... They do all the small businesses, but the money is taken by middlemen, or taken by their husbands. With Web 3.0, fundamentally, the money comes to them, because that's what they use to educate their children. And it's the same thing in a lot of other Southeast Asian countries as well. I think it's very important to build those communities, communities of women entrepreneurs. I think this is a big opportunity to really get the section of society, which probably will take 10 more years, if we go through the normal Web1 to Web 2.0 progression, where the power is with corporations, and not with the individuals. >> And that's a great announcement, by the way, you mentioned the $10 million worth of domains being issued out for... This is democratization, it's what it's all about. Again, this is a new revolution. I mean, this is a new thing. So great stuff, more education, more learning. And going to get the banks up and running, get those people banking, 'cause once they're banking, they get wallets, right? So they need the wallets. So let's get to the real meat here. You guys are in the territory, Europe and Asia, where there's a lot of wallets. There's a lot of exchanges, 'cause that's... They're not in the United States. There's a few of them there, but most of them outside the United States. And you've got a lot of dApps developing, decentralized applications, okay? So you got all this coming together in your territory. What's the strategy, how you going to attack that? You got the wallets, you got the exchanges, and you got D applications. DApps. >> Yeah, I'm happy to (indistinct). So I think, and just quickly there, I think one point is, and Nil really expressed it beautifully, is finding inclusion. That is something that has inspired me, how Web3 can make the internet more inclusive. That inspired my move here. Yeah, I think, for us, I think we are at the base start when it comes to Europe, right? And the key focus, in terms of our approach in Europe would be that, we want to do two things. One, we want to increase the utility of these domain names. And the second thing is, we will invite proliferation with our partners. So when I speak about utility, I think utility is when you have a universal identifier, which is a domain name, and then you have these attributes around it, right? What then defines your identity. So in the context, in Europe, we would look to find partners to help us enrich that identity around the domain name. And that adds value for users, in terms of acquiring these domains and new clients. And on the other end, when it comes to proliferation, I think it's about working with all those crypto, and crypto and Web3, Web3 participants as well as Web3-adjacent companies, brands, and services, who can help us educate current and future, and upcoming Web3 users about the utility of domain names, and help us onboard them to the decentralized internet. So I think that's going to be the general focus. I think the key is that, as, oh, and hopefully, we'll be having one, overarching regulation, EU, that allowed us to do this at a vision level. But I would say I think it's going to be tackling it country by country, identifying countries where there's deeper penetration for Web3, and then making sure that we are partnered with local, trusted partners that are already developing for local communities there. So, yeah, that's my view and Nil, I believe those are wants in, for Asia. >> Oh, I think, yeah, so again, in Asia, one is you have a significant part of humanity living in Asia, right? So obviously, all the other challenges and the opportunities that we talk about, I think the first area of focus would be educating the people on the massive opportunity that they have, and if you're able to get them in early, I think it's great for them as well, right? Because by the time governments, regulations, large banking, financial companies move, but if you can get the larger population into this whole space, it's good for them, so they are first movers in that space. I think we are doing a lot of things on this, worldwide. I think we've done more than 100 past podcasts, just educating people on what is Web 3.0, what are NFT domains? What is DeFi, and so on and so forth. I think it would need some bit of localization, customization, in Asia, given that India itself has about 22 languages. And then there are the other countries which, each of them with their own local languages and syntax, semantics and all those things, right? So I think that that is very important, to be able to disseminate the knowledge, although it's global, but I think to get the grassroot people to understand the opportunity, I think it would need some amount of work there. I think also building communities, I think, John, you talked about communities, so did Sajjad talk about communities. I think it's very important to build communities, because communities create ideation. It talks about... People share their challenges, so that people don't repeat the same mistakes. So I think it's very important to build communities based on interest. I think we all know in the technology world, you can build communities around Elegram, Telegram, Discord, Twitter spaces, and all those things. But, again, when you're talking of financial inclusion, you're talking of a different kind of community-building. I think that that would be important. And then of course I will kind of, primarily from a company perspective, I think getting the 35 odd exchanges in Asia, the wallets to partner with us. Just as an example, MATIC. They had, until September of last year, about 3,500 apps. In just one quarter, it doubled to 7,000 dApps on their platform. But that is the pace, or the speed of innovation that we are seeing on this whole 3.0 space. I think it's very important to get those key partners, Who are developing those dApps. See the power of single sign-on, having a human-readable, digital identity, being able to seamlessly transfer all your assets, digital assets, across multiple cryptos, across multiple NFT marketplaces, and so on and so forth. >> Yeah, and I think the whole community thing, too, is also you seeing the communities being part of, certainly in the entertainment area, and the artistry, creator world, the users are art of the community, they own it, too. So it goes both ways, but this brings up the marketplace, too, as well, because you guys have the opportunity to have trust built into the software layer, right? So now you can keep the reputation data. You can be anonymous, but it's trustworthy, versus bots, which we all know bots can be killed and then started again with... And no one knows what the tagalong has been around. So the whole inadequacy of Web2, which is just growing pains, right? This is what it evolution looks like, next abstraction layer. So I love that vibe. How advanced do you think that thinking is, where people are saying, Hey, we need this abstraction layer. We need this digital identity. We need to start expanding our applications so that the users can move across these and break down those silos where the data is, 'cause that's... This is like the nerd problem, right? It's the data silos that are holding it back. What's your guys' reaction to that? The killing the silos and making it horizontally scalable? >> Yeah, I think it's a nerd problem. It is a problem of people who understand technology. It's a problem of a lot of the people in the business who want to compete effectively against those giants, which are holding all the data. So I think those are the people who will innovate and move. Again, coming back to financial inclusion, coming back to the unbanked, those guys just want to do their business. They want to live their daily life. I think that's not where you'll see... You will see innovation in a different form, but they're not going to disrupt the disrupters. I think that would be the people, Fintechs, I think they would be the first to move on to something like that. I mean, that's my humble opinion. >> Sajjad, you heard. >> Yeah, I think- >> Go ahead. >> I mean, absolutely. I think, I mean, I touched on creators, right? So, like I said earlier, right, we are heading to a future where more people will be creators on the internet. Whether you're publishing, writing something, you're creating video content, and that means that they have data they own, but that's their data, they bring it to the internet. That's more powerful, more useful, and they should be able to transact on that basis. So I think people are recognizing that, and they will increasingly look to do so. And as they do that, they would want these systems that enable them to hold permission to their data. They will want to be able to control what their permission and what they want to provide, dApp. And at the end of the day, these applications have to work backwards from customers, and the customer's looking for that. That's where... That's what they will build. >> The users want freedom. They want to be able to be connected, and not be restricted. They want to freely move around the global internet and do whatever they want with the friends and apps that they want to consume, and not feel arbitraged. They don't want to feel like they're kind of nailed into a walled garden and stuck there and having to come back. It's the new normal. >> They don't want to be the product, right, so. >> They don't want to be the product. Gentlemen, great to have you on, great conversation. We're going to continue this later. Certainly want to keep the updates coming. You guys are in a very hot area in Europe and Asia Pacific. That's where a lot of the action is happening. We see the entrepreneurial activity, the business transformation, certainly with the new paradigm shift, and this big wave that's coming. It's here, it's mainstream. Thanks for coming on and sharing your insights. Appreciate it. >> Thanks, John. >> Thanks, John, Thanks for the opportunity, have a good day. >> Okay, okay, great conversation. All the action's moving and happening real fast. This is theCUBE Unstoppable Domains Partner Showcase. I'm John Furrier, your host. Thanks for watching. (contemplative music)

>>Everyone welcome back to the cubes, unstoppable domains partner showcase. I'm John furrier, host of the cube. This segment, this session is about expansion into Asia, Pacific and Europe for unstoppable domains. It's a hot start-up in the web three area, really creating a new innovation around NFTs crypto, single sign-on and digital identity giving users the power like they should. We've got two great guests, the Jod ramen head of Europe and Neil Katz on is Neil I, our head of Asia. So John Neil, welcome to this cube and let's talk about the expansion. It's not really expansion. The global economy is global, but showcase here about unstoppable was going to Europe. Thanks for coming on. >>Thanks John. >>So we're living in a global world, obviously crypto blockchain, decentralized applications. You're starting to see mainstream adoption, which means the shift is happening. There are more apps coming and it means more infrastructure and things got to get easier, right? So, you know, reduce the steps it takes to do stuff makes the Wallace better. Give people more secure. Access can control the day. This is what unstoppable is all about. You guys are in the middle of it. You're on this wave. What is the potential of web three with unstoppable and in general in Asia and in Europe, >>I can go first. So now let's look at the Asia market. I mean, typically we see the us market, the Europe markets for typical web two.zero software and infrastructure is definitely the larger markets with us, typically accounting for about 60% and you know, Europe about 20 to 30% and Asia has always been small, but we see in this whole world of blockchain, crypto web three.zero Asia already has about 116 million users. They have more than 35 local exchanges. And if you really look at the number of countries in terms of the rate of adoption of many of the Asian countries, which probably would have never even heard of like Vietnam actually topping the list, right? One of the reasons that this is happening again, if you go through the Asian development banks, latest report, you have these gen Z's and millennials of that's 50% of the Asian population. >>And if you really look at 50% of the Asian population, that's 1.1 billion people out of the total, 1.8 billion gen Z and millennials that you have in the world. And these folks are digital native they're people. In fact, our mobile first and millennials. Many of us like myself at least are people who are digital. And 20% of the world's economy is currently digital and the rest 40 to 50%, which is going to happen. It's going to happen in the web three dot four world. And that's going to be driven by millennials and gen Zs. I think that's why this whole space is so exciting because it's being driven by the users by the new generation. I mean, that's my broad thought on this little thing. >>I want to just comment on Asia also in the other areas where mobile first came, you had the end, the younger demographics, absolutely driving the change because they're like, well, I don't want the old way. They've got, they can write, write from scratch at the beginning, they're using the technologies that has propelled the crypto world. I mean, that is absolutely true. Everyone's kind of seeing that. And that's now influencing some of these developer nations, like say in Europe, for instance, and even north America, I think years more advanced than north America in my opinion, but we'll get to that. Oh, so potential in Europe. So John could take us through your thoughts on as head of Europe for >>Absolutely so news, right? I think the issue is way ahead in terms of gen Z user golfing, critical Jordan was actually a distant second, but it's a rising tool that actually has the highest transaction. Like they will be retro or last year and a half. And you know, if you dig a bit deeper, I'd say, arguably, I think the opportunity in web three is perhaps the largest and perhaps it can mean the most withdrawal Jora for the last decade has been trailing behind Asia and north America when it comes to. But I think unicorns and I think that we can provide a step change opportunity. This belief for me, stems from the fact that Jordan on a seat, right? Like for example, GDPR is focused on enabling real data ownership. And I think I recently read a paper out of Stanford by Patrick Henson speaks about being the best bot paper, enabling patient sovereign. >>So what that means is you just spend tool the data they've been to the internet and they harness the value from it. And on one hand while, you know, verb is enabling that regulation that could bring that forward when she actually brings it into action. So I think with what enablement better regulation, and we'll see more hubs like the crypto valley in Switzerland popup that we're bring, I think normal regulation, the right regulation. We can expect what info capital for builder talent that then drives more adoption. So I think the prospects for Europe in terms of usage, as well as builders are quite right. >>Yeah. And I think also you guys are in areas where the cultural shift is so dramatic. You mentioned Asia that they have demographics. Even the entrepreneurial culture in Europe right now is booming. You look at all the venture back startups and the young generation building companies. And again, cloud computing is a big part of that as obviously. But look at compared to the United States, you go back 15 years ago, Europe was way behind on, on the startup scene. Now it's booming and pumping on all cylinders and kind of points at this cultural shift. It's almost like a generational, you know, it's like the digital hippies changing the world. You know, they're web three. It's kinda, I don't want to be web to web two is so old. You know, I don't want to do that. And it's all because it's changing, right? And there are things that inadequate with web two on the naming system, also the arbitrage around fake information, bots users being manipulated, and also, you know, merchandise and monetize through these portals. And that's, that's kind of ending. So talk about the dynamic of web two, three at those areas. You've got users and you've got companies who build applications, they're going to shift and be forced in our opinion, and want to get a reaction to that. Do you think applications are going to have to be web three or users will reject them? >>Yeah, I think I jumped in and I'm not Neil's sport. I think the, the back is built on Q principles, right? Decentralization or ship and compostability. And I think these are binary. So, you know, if, if I look far down the future, I don't see a future where you have just whipped V I think there's gonna be a coexistence or cooperation between bamboo companies. I think there's going to be a sliding scale to decentralization versus PlayStation similarity, you know, ownership. And I think users will find what works best for them in different contexts. I think what installed this link is potentially providing the identity system correctly and that's, we were powerful that account being better on blockchains, then the naming system we had for web, right? The, the identity system serve focus, Paul, taking that you as a personal identifier that, so blockchain to me mean they're attaching all kinds of attributes that define who you are, the physical and digital world, and then filling out information that you can transact on the basis of. And I think that users would as the or future, right with, you know, InBev to more of the users were essentially consumers or readers of the internet and in bed with more technology platforms taking shape and getting proliferation that you would see more than just being actually writers, publishers, and developers on the internet. And they were value owning the data and to harness the most model valuable. So I think a basketball with bonds, and I think that's the future. I see that >>Well, I think you put it very, very nicely. So the other thing you've covered most of the points, I think, but I'm seeing a lot of different things that are happening in the ground. I think a lot of the garments, a lot of the web two.zero players, the traditional banks, these guys are not sitting quiet on the blockchain space. There's a lot of pilots happening in the blockchain space, right? I'm mean I can give you real life examples. I mean, one of the biggest example is in my home state of Maharashtra and Mumbai is they actually partnered with the polygon MarTech, right? Actually built a private blockchain based capability to, you know, kind of deliver your COVID vaccination certificates with the QR code it. And that's the only way they could deliver that kind of volumes in that shorter time. But the kind of user control the user control the user has on the data that could only be possible because of blockchain. >>Of course, it's still private because it's healthcare data. Now, they still want to keep it, or, you know, something that's not fully on a blockchain, but that is something, a similarly view. There is a consortium of about nine banks who have actually been trying to work on making things like remittances or trade finance, much, much easier. I mean, remittances through a traditional web two.zero world is very, very costly. And especially in the Asian countries, but a lot of people from Southeast Asia work across the world and send back money home. It's a very costly and a time taking affair. So they have actually partnered and built a blockchain based capability. Again, in a pilot stage, we kind of reduce the transaction costs. Like for example, if we just look at the trade finance space where there are 14 million traders who do 2.4, $5 trillion of transaction, now they were able to actually reduce the time that it takes from eight to nine days to about two to three days. So to add onto what you're saying, I think these two worlds are going to meet and meet very soon. And when they meet what they need is a single digital identity, a human readable way of being able to send and receive and do commerce. I think that's where I see unstoppable domains, very nicely positioned to be able to integrate these two worlds. So that's, that's my thought on >>Great point. I was going to get into which industries and kind of what areas you see in your air and geographies, but it's a good point about saving time. I liked how you brought that up because in these new waves, you either got to reduce the steps. It takes to do something or save time, make it easy. And these are the, this is the successful formula in anything, whether it's an app or UI or whatever, but what specifically are they doing in your areas? And, and what about unstoppable? Are they attracted to, is it because of the identity? Is it because of the, the apps is because of the single sign on what is that? What is the reason that they're leaning in and unpacking this further into their pilots? >>Do you want to take that because >>I am having these dumping it'd be warranted. So I think, and let me clarify the question, John you're, you're talking about companies looking at departments of our production partner. >>Yeah. What are they seeing and what are they seeing as the value that these pilots we heard from Neil Canada around the, the, the financial industry and obviously gaming gaming's one it's obvious, huge financial healthcare. I mean, these are obviously verticals that are going to be heavily impacted in a positive way. Where, what are they seeing as the value what's getting them motivated to do these pilots? Why they, why they jumping in with, with both feet, if you will, on these projects, is it because it's saving money? Is it time? What, or, or both, is it ease of use? Is it the, is it the user's expectations trying to tease out how you guys see that evolving? >>Yeah. Yeah. I think, I think the, the, this is still spaces. The movement is going very fast, but I think the space has been young. And right now a lot of these companies are seeing the potential that, that few offers. And I think the key dimensions, like the possibility isn't leadership ownership. So I think the key thing I'm seeing in you is these web companies seeing the momentum and looking to harness that book by enabling bridges web. One of the key trends in water has been FinTech. I think over the last five to six years, we'll have the Revolut and 26 platforms, new banks and super finance. So perhaps rising to the forefront and they are all enabling or connecting a page with them in some shape and form either any of them creating a crypto, some are launching their own native wallets. And these are essentially ways that they can one crack users. >>So the gen Z who are looking for war with finance to get them on board, but also to look to, you know, enable more adoption by data on users, one, not using these services that potentially create new revenue streams and, and create allocation of capital that they could not access to have access to otherwise. So I think that's one brand I'm seeing over here. I think the other key trend is in your use has been games. And again, that links are damaged. We have to, that is called the MetAware. So a lot of game companies are looking to step into game five, which is again, completely different. This is more work traditional game companies use use similarly metal versus we, again, worship creates a different business model and they see that users and gamers of the future were born to engage with that versus just being more eyes on the business of question or our ads. And I think that's something that they're, you know, becoming a bit off and quickly the space launching the one better versus, or are gained by applications or creating a comfortability with these, these, these, >>You know, I wanted to get it to this point, but I was going to ask about the community empowerment piece of this equation because she's identity is about the user's identity, which implies they're part of a community. Web three is very convenient community centric, but you mentioned gaming. I mean, people who have been watching the gaming world like ourselves, know that communities and marketplaces have been very active for years, many years, you know, over 15 years community, you know, games, currency in game activity has been out there. Right. But siloed within the games themselves. So now it seems that that paradigm is coming in and empowering all communities. Is this something that you guys see and agree with? And if so, what's different about that? What, how are our, how our communities being empowered? I guess that's the question. >>Yeah. I can maybe take that too. So, I mean, I've also heard of vaccine I'm in a 40% of their user base in Vietnam. And the average earning that a person makes in a month out of playing this game is more than the, you know, national daily or, you know, minimum wage that is there. Right. So that's the kind of potential actually going back as a combination of actually answering your earlier question, I think, or, and about what Sadat said, what's really unique in Asia is we still have a lot of unbanked people, right? So if you really look at the total unbanked population of the world, it's 1.6 billion and 24% of that as a nation, almost 375 million people are an issue. So these are people who do not have access to finance or credit. So the whole idea is how do we get these people on to a banking system on to peer peer, to peer lending out kind of peer to peer finance kind of capabilities? >>I think, you know, again, unstoppable domains kind of helps in that, right? If you just look@thepurethatthree.zero world and the complex, you know, technical way in which, you know, money or other crypto is transferred from one wallet to the other, it's very difficult for an un-banked person who probably cannot even do basic communication, cannot read and write, but actually be able to do it, but something that's very human readable, something that's very easy for him to understand something that's visual, something that he can see on his mobile with, you know, two G network. We are not talking of the world is talking about 5g, but there are parts of Asia which are still using two G and you know, two point 5g kind of network. Right? So I think that's one key use case. I think the banks are trying to solve because for them, this is a whole new customer segment. >>And sorry, I actually went back a little bit to your earlier question, but you know, coming back to this whole community building, right? So on March 8th, we're launching something called us women of web 3.0, that is three. This is basically to again, empower. So if you, again, look at Asia, you know, women, you know, need a lot of training. They need a lot of enablement for them to be able to leverage the power of that three.zero. I can talk about India because being from India, a lot of the women do not, you know, they, they do all the, you know, small businesses, but the money is not taken by middlemen or taken by their husbands, but fundamentally the money comes to them because that's what they use to educate their children. And it's the same thing in a lot of other, Southeast Asian countries as well. I think it's very important to build those communities or communities of women entrepreneurs. I think this is a big opportunity to really get the section of society, which probably, you know, will take 10 more years. If we go for the normal one to web two.zero progression where the power is with corporations and not with the individual. >>And that's a great announcement, by the way, you mentioned the $10 million worth of domains being issued out for this is democratization is what it's all about. Again, this is, you know, a new revolution. I mean, this is a new thing, so great stuff, more education, more learning, and can get the banks up and running, get those people banking because once they're banking, they get wallets, right? So they need the wallet. So let's get to the real meat here. You guys are in the territory, Europe and Asia, where there's a lot of wallets. There's a lot of exchanges because that's, they're not in the United States is few of them there, but most of them outside the United States and you got a lot of di apps developing, you know, decentralized applications. Okay. So you've got all this coming together and your territory, what's the strategy is that what's the strategy. How are you gonna attack that? You've got the wallets, you've got the exchanges and you've got D applications. You, >>Yeah. so I think just quickly there, I think one point is the Neil very expressive, beautifully is the final conclusion that that is something that has been inspired me, how better we can make it more inclusive that inspired mine. Yeah. I think for us, I think when a bit at the base star, when it comes to your right and the, the key focus in, in, in terms of our approach would be that the more do two dates, one, we want increase the utility of these domains. And the second thing is we weren't via proliferation with, with, with our partners. So when I speak on utility, I think utility is when you have a universe like depart, which is a domain name, and then you have these attributes around it, right? What, what that defines your identity. So in, in the context in Europe, we would look to find partners to help us enrich that identity around the domain name. >>And that adds value for users in terms of acquiring new leads and new blinds. And all the other element comes proliferation. I think it's about working with all those crypto and participants, as well as the adjacent companies, parents services who can help us educate current and future upcoming three users about the utility of domain names and help us onboard them to the, the. So I think that's going to be the general focus. I think the key is that as well, and hopefully it will be having watch regulation, you that allow us to do this at a visual level, but at the outset, I think it's going to be tackling it. Can't be by, can't be identified on this where there's deeper, better patient for and then making sure that we are partnering with local project partners that are demanding for local communities there. So, yeah, that's my view in, >>Oh, I think, yeah. So again, in Asia, once you have a significant part of Manatee living in Asia, right? So obviously I know obviously all the other challenges and the opportunities that we talk about, I think the first area of focus would be educating the people on the massive opportunity that they can not, they have, and if you're able to get them in early, I think it's great for them as well, right? Because by the time, you know, governments regulations and a large banking financial companies move, but if we can get the larger population or, you know, into this whole space, it's, it's good for them. So they are first movers in that space. I think we're doing a lot of things on this worldwide. I think we have done more than a hundred Pasco podcast, just educating people on water's web feed or, or, you know, waters, what are NFP domains, what is defy and, you know, so on and so forth. >>I think it would need some bit of localization customization in Asia, given that, you know, India itself has about 22 languages. And then there are the other countries which each of them have their own local languages and, you know, syntax, semantics and all those things. So I think that that is very important to be able to disseminate the knowledge or though it's it's global. But I think to get the grassroot people to understand the opportunity, I think it would need some amount of work that I think also building communities. I think John, you talked about communities so that such I'd talk about communities. I think it's very important to build communities because communities create ideation. It talks about people share their challenges so that people don't repeat the same mistakes. Also. I think it's very important to build communities based on impressed. I think we all know in the technology world, you can build communities and on telegram, telegram, discard, Twitter spaces and all those things. >>But, you know, again, when we're talking about financial inclusion, we're talking of a different kind of community building. I think that that would be important. And then of course I will, you know, kind of primarily from a company perspective, I think getting the 35 odd exchanges in Asia, the wallets to partner with us, just as an example, you know, they hired till September of last year, about 3,500 apps in just one quarter at double two, 7,000 tabs on their platform. But that is the pace or the speed of innovation that we are seeing on this whole, you know, three dot old space. I think it's very important to get those key partners. We're developing those dots or see the power of single sign on having a human readable, digital identity, being able to seamlessly transfer your assets, digital assets across multiple crypto's across multiple NFT when the market places and so on. So >>Yeah, and I think the whole community thing too is also you seeing the communities being part of certainly in the entertainment area and the artistry creator world, the users are part of the community own it too. So it goes both ways, but this brings up the marketplace too, as well, because you ha you guys have the opportunity to have trust built into the software layer, right? So now you can keep the reputation data. You don't, you can be anonymous, but it's trustworthy versus bots, which we all know bots can be killed and then started again with, and no one knows what the timeline has been around. So, you know, the whole inadequacy of web too, which is just growing pains, right? This is what it'll evolution looks like, you know, next to them, traction layer. So I love that vibe. How advanced do you think that thinking is where people are saying, Hey, we need this abstraction layer. We need this digital identity. We need to start expanding our applications so that the users can move across these and break down those silos where the data is cause that's, this is like the problem, right? It's the data silos that are holding it back. What'd you guys' reaction to that? The, the killing the silos and making it horizontally scalable. >>Yeah, I think it's, it's not problem. It is a problem of people who understand technology. It's a problem of a lot of the people in the business who want to compete effectively against those giants, which are holding all the data. So I think those are the people who will innovate and move again, coming back to financial inclusion, coming back to the unbanked and those guys just want to do their business. They want to live their daily life. I think that's not where you'll see, you will see innovation in a different form, but they're not going to disrupt the disruptors. I think that would be the people that are fintechs. I think they would be the first to move on to something like that. I mean, that's my humble opinion. >>Absolutely. I, I got you on creators, right? So like I said earlier, right, we are heading for a future where more creators on the internet, whether you're publishing, writing something, you're creating video content. And that means that the data they own, because that's their data, they're bringing it to the internet. That's more powerful, more useful, and they should be reprocessed on that basis. So I think people are recognizing that and they've been using the proposal and as they do that, they were warranties systems that enabled them to work permissions with data. They will want to be able to control what the permission and what they want to provide, adapt. And at the end of the day, you know, these applications have to work backwards from customers and keep the customers looking for, but that then, and ask where passport for >>The users want freedom. They want to be able to be connected and not be restricted. They want to freely move around the global internet and do whatever they want with the friends and apps that they want to consume and not feel arbitrage. They don't want to feel like they're kind of nailed into a walled garden and, you know, stuck there and having to come back. It's the new normal. If >>They don't want to be the, they don't want to be the product. They >>Don't want to be the perfect gentlemen. Great to have you on great conversation. We're going to continue this later. Certainly want to keep the updates coming. You guys are in a very hot area in Europe and Asia Pacific. That's where a lot of the action is happening. We see the entrepreneurial activity, the business transformation, certainly with the new paradigm shift and this big wave that's coming. It's here. It's mainstream. Thanks for coming on, sharing your insights. Appreciate it. >>Thanks for the opportunity. >>Great conversation. All the actions moving and happening real fast. This is the cube unstoppable debates partner showcase with I'm John for your host. Thanks for watching.

(upbeat music) >> Hello and welcome today's session for the AWS Startup Showcase, the next big thing in AI, Security and Life Sciences featuring Coralogix for the AI track. I'm your host, John Furrier with theCUBE. We're here we're joined by Ariel Assaraf, CEO of Coralogix. Ariel, great to see you calling in from remotely, videoing in from Tel Aviv. Thanks for coming on theCUBE. >> Thank you very much, John. Great to be here. >> So you guys are features a hot next thing, start next big thing startup. And one of the things that you guys do we've been covering for many years is, you're into the log analytics, from a data perspective, you guys decouple the analytics from the storage. This is a unique thing. Tell us about it. What's the story? >> Yeah. So what we've seen in the market is that probably because of the great job that a lot of the earlier generation products have done, more and more companies see the value in log data, what used to be like a couple rows, that you add, whenever you have something very important to say, became a standard to document all communication between different components, infrastructure, network, monitoring, and the application layer, of course. And what happens is that data grows extremely fast, all data grows fast, but log data grows even faster. What we always say is that for sure data grows faster than revenue. So as fast as a company grows, its data is going to outpace that. And so we found ourselves thinking, how can we help companies be able to still get the full coverage they want without cherry picking data or deciding exactly what they want to monitor and what they're taking risk with. But still give them the real time analysis that they need to make sure that they get the full insight suite for the entire data, wherever it comes from. And that's why we decided to decouple the analytics layer from storage. So instead of ingesting the data, then indexing and storing it, and then analyzing the stored data, we analyze everything, and then we only store it matters. So we go from the insights backwards. That allowed us to reduce the amount of data, reduce the digital exhaust that it creates, and also provide better insights. So the idea is that as this world of data scales, the need for real time streaming analytics is going to increase. >> So what's interesting is we've seen this decoupling with storage and compute be a great success formula and cloud scale, for instance, that's a known best practice. You're taking a little bit different. I love how you're coming backwards from it, you're working backwards from the insights, almost doing some intelligence on the front end of the data, probably sees a lot of storage costs. But I want to get specifically back to this real time. How do you do that? And how did you come up with this? What's the vision? How did you guys come up with the idea? What was the magic light bulb that went off for Coralogix? >> Yes, the Coralogix story is very interesting. Actually, it was no light bulb, it was a road of pain for years and years, we started by just you know, doing the same, maybe faster, a couple more features. And it didn't work out too well. The first few years, the company were not very successful. And we've grown tremendously in the past three years, almost 100X, since we've launched this, and it came from a pain. So once we started scaling, we saw that the side effects of accessing the storage for analytics, the latency it creates, the the dependency on schema, the price that it poses on our customers became unbearable. And then we started thinking, so okay, how do we get the same level of insights, because there's this perception in the world of storage. And now it started to happen in analytics, also, that talks about tiers. So you want to get a great experience, you pay a lot, you want to get a less than great experience, you pay less, it's a lower tier. And we decided that we're looking for a way to give the same level of real time analytics and the same level of insights. Only without the issue of dependencies, decoupling all the storage schema issues and latency. And we built our real time pipeline, we call it Streama. Streama is a Coralogix real time analysis platform that analyzes everything in real time, also the stateful thing. So stateless analytics in real time is something that's been done in the past and it always worked well. The issue is, how do you give a stateful insight on data that you analyze in real time without storing and I'll explain how can you tell that a certain issue happened that did not happen in the past three months if you did not store the past three months? Or how can you tell that behavior is abnormal if you did not store what's normal, you did not store to state. So we created what we call the state store that holds the state of the system, the state of data, were a snapshot on that state for the entire history. And then instead of our state being the storage, so you know, you asked me, how is this compared to last week? Instead of me going to the storage and compare last week, I go to the state store, and you know, like a record bag, I just scroll fast, I find out one piece of state. And I say, okay, this is how it looked like last week, compared to this week, it changed in ABC. And once we started doing that we on boarded more and more services to that model. And our customers came in and say, hey, you're doing everything in real time. We don't need more than that. Yeah, like a very small portion of data, we actually need to store and frequently search, how about you guys fit into our use cases, and not just sell on quota? And we decided to basically allow our customers to choose what is the use case that they have, and route the data through different use cases. And then each log records, each log record stops at the relevant stops in our data pipeline based on the use case. So just like you wouldn't walk into the supermarket, you fill in a bag, you go out, they weigh it and they say, you know, it's two kilograms, you pay this amount, because different products have different costs and different meaning to you. That same way, exactly, We analyze the data in real time. So we know the importance of data, and we allow you to route it based on your use case and pay a different amount per use case. >> So this is really interesting. So essentially, you guys, essentially capture insights and store those, you call them states, and then not have to go through the data. So it's like you're eliminating the old problem of, you know, going back to the index and recovering the data to get the insights, did we have that? So anyway, it's a round trip query, if you will, you guys are start saving all that data mining cost and time. >> We call it node zero side effects, that round trip that you that you described is exactly it, no side effects to an analysis that is done in real time. I don't need to get the latency from the storage, a bit of latency from the database that holds the model, a bit of latency from the cache, everything stays in memory, everything stays in stream. >> And so basically, it's like the definition of insanity, doing the same thing over and over again and expecting a different result. Here, that's kind of what that is, the old model of insight is go query the database and get something back, you're actually doing the real time filtering on the front end, capturing the insights, if you will, storing those and replicating that as use case. Is that right? >> Exactly. But then, you know, there's still the issue of customer saying, yeah, but I need that data. Someday, I need to really frequently search, I don't know, you know, the unknown unknowns, or some of the day I need for compliance, and I need an immutable record that stays in my compliance bucket forever. So we allowed customers, we have this some that screen, we call the TCO optimizer, that allows them to define those use cases. And they can always access the data by creating their remote storage from Coralogix, or carrying the hot data that is stored with Coralogix. So it's all about use cases. And it's all about how you consume the data because it doesn't make sense for me to pay the same amount or give the same amount of attention to a record that is completely useless. It's just there for the record or for a compliance audit, that may or may not happen in the future. And, you know, do the same with the most critical exception in my application log that has immediate business impact. >> What's really good too, is you can actually set some policy up if you want a certain use cases, okay, store that data. So it's not to say you don't want to store it, but you might want to store it on certain use cases. So I can see that. So I got to ask the question. So how does this differ from the competition? How do you guys compete? Take us through a use case of a customer? How do you guys go to the customer and you just say, hey, we got so much scar tissue from this, we learned the hard way, take it from us? How does it go? Take us through an example. >> So an interesting example of actually a company that is not the your typical early adopter, let's call it this way. A very advanced in technology and smart company, but a huge one, one of the largest telecommunications company in India. And they were actually cherry picking about 100 gigs of data per day, and sending it to one of the legacy providers which has a great solution that does give value. But they weren't even thinking about sending their entire data set because of cost because of scale, because of, you know, just a clutter. Whenever you search, you have to sift through millions of records that many of them are not that important. And we help them actually ask analyze their data and work with them to understand these guys had over a terabyte of data that had incredible insights, it was like a goldmine of insights. But now you just needed to prioritize it by their use case, and they went from 100 gig with the other legacy solution to a terabyte, at almost the same cost, with more advanced insights within one week, which isn't in that scale of an organization is something that is is out of the ordinary, took them four months to implement the other product. But now, when you go from the insights backwards, you understand your data before you have to store it, you understand the data before you have to analyze it, or before you have to manually sift through it. So if you ask about the difference, it's all about the architecture. We analyze and only then index instead of indexing and then analyzing. It sounds simple. But of course, when you look at this stateful analytics, it's a lot more, a lot more complex. >> Take me through your growth story, because first of all, I'll get back to the secret sauce in the same way. I want to get back to how you guys got here. (indistinct) you had this problem? You kind of broke through, you hit the magic formula, talking about the growth? Where's the growth coming from? And what's the real impact? What's the situation relative to the company's growth? >> Yeah, so we had a first rough three years that I kind of mentioned, and then I was not the CEO at the beginning, I'm one of the co founders. I'm more of the technical guy, was the product manager. And I became CEO after the company was kind of on the verge of closing at the end of 2017. And the CTO left the CEO left, the VP of R&D became the CTO, I became the CEO, we were five people with $200,000 in the bank that you know, you know that that's not a long runway. And we kind of changed attitudes. So we kind of, so we first we launched this product, and then we understood that we need to go bottoms up, you can go to enterprises and try to sell something that is out of the ordinary, or that changes how they're used to working or just, you know, sell something, (indistinct) five people will do under $1,000 in the bank. So we started going from bottoms up, and the earlier adopters. And it's still until today, you know, the the more advanced companies, the more advanced teams. This is our Gartner friend Coralogix, the preferred solution for Advanced, DevOps and Platform Teams. So they started adopting Coralogix, and then it grew to the larger organization, and they were actually pushing, there are champions within their organizations. And ever since. So until the beginning of 2018, we raised about $2 million and had sales or marginal. Today, we have over 1500, pink accounts, and we raised almost $100 million more. >> Wow, what a great pivot. That was great example of kind of getting the right wave here, cloud wave. You said in terms of customers, you had the DevOps kind of (indistinct) initially. And now you said expanded out to a lot more traditional enterprise, you can take me through the customer profile. >> Yeah, so I'd say it's still the core would be cloud native and (indistinct) companies. These are typical ones, we have very tight integration with AWS, all the services, all the integrations required, we know how to read and write back to the different services and analysis platforms in AWS. Also for Asia and GCP, but mostly AWS. And then we do have quite a few big enterprise accounts, actually, five of the largest 50 companies in the world use Coralogix today. And it grew from those DevOps and platform evangelists into the level of IT, execs and even (indistinct). So today, we have our security product that already sells to some of the biggest companies in the world, it's a different profile. And the idea for us is that, you know, once you solve that issue of too much data, too expensive, not proactive enough, too couple with the storage, you can actually expand that from observability logging metrics, now into tracing and then into security and maybe even to other fields, where the cost and the productivity are an issue for many companies. >> So let me ask you this question, then Ariel, if you don't mind. So if a customer has a need for Coralogix, is it because the data fall? Or they just got data kind of sprawled all over the place? Or is it that storage costs are going up on S3 or what's some of the signaling that you would see, that would be like, telling you, okay, okay, what's the opportunity to come in and either clean house or fix the mess or whatnot, Take us through what you see. What do you see is the trend? >> Yeah. So like the tip customer (indistinct) Coralogix will be someone using one of the legacy solution and growing very fast. That's the easiest way for us to know. >> What grows fast? The storage, the storage is growing fast? >> The company is growing fast. >> Okay. And you remember, the data grows faster than revenue. And we know that. So if I see a company that grew from, you know, 50 people to 500, in three years, specifically, if it's cloud native or internet company, I know that their data grew not 10X, but 100X. So I know that that company that might started with a legacy solution at like, you know, $1,000 a month, and they're happy with it. And you know, for $1,000 a month, if you don't have a lot of data, those legacy solutions, you know, they'll do the trick. But now I know that they're going to get asked to pay 50, 60, $70,000 a month. And this is exactly where we kick in. Because now, when it doesn't fit the economic model, when it doesn't fit the unit economics, and he started damaging the margins of those companies. Because remember, those internet and cloud companies, it's not costs are not the classic costs that you'll see in an enterprise, they're actually damaging your unit economics and the valuation of the business, the bigger deal. So now, when I see that type of organization, we come in and say, hey, better coverage, more advanced analytics, easier integration within your organization, we support all the common open source syntaxes, and dashboards, you can plug it into your entire environment, and the costs are going to be a quarter of whatever you're paying today. So once they see that they see, you know, the Dev friendliness of the product, the ease of scale, the stability of the product, it makes a lot more sense for them to engage in a PLC, because at the end of the day, if you don't prove value, you know, you can come with 90% discount, it doesn't do anything, not to prove the value to them. So it's a great door opener. But from then on, you know, it's a PLC like any other. >> Cloud is all about the PLC or pilot, as they say. So take me through the product, today, and what's next for the product, take us through the vision of the product and the product strategy. >> Yeah, so today, the product allows you to send any log data, metric data or security information, analyze it a million ways, we have one of the most extensive alerting mechanism to market, automatic anomaly detection, data flustering. And all the real law, you know, the real time pipeline, things that help companies make their data smarter, and more readable, parsing, enriching, getting external sources to enrich the data, and so on, so forth. Where we're stepping in now is actually to make the final step of decoupling the analytics from storage, what we call the datalist data platform in which no data will sit or reside within the Coralogix cloud, everything will be analyzed in real time, stored in a storage of choice of our customers, then we'll allow our customers to remotely query that incredible performance. So that'll bring our customers away, to have the first ever true SaaS experience for observability. Think about no quota plans, no retention, you send whatever you want, you pay only for what you send, you retain it, how long you want to retain it, and you get all the real time insights much, much faster than any other product that keeps it on a hot storage. So that'll be our next step to really make sure that, you know, we're kind of not reselling cloud storage, because a lot of the times when you are dependent on storage, and you know, we're a cloud company, like I mentioned, you got to keep your unit economics. So what do you do? You sell storage to the customer, you add your markup, and then you you charge for it. And this is exactly where we don't want to be. We want to sell the intelligence and the insights and the real time analysis that we know how to do and let the customers enjoy the, you know, the wealth of opportunities and choices their cloud providers offer for storage. >> That's great vision in a way, the hyper scalars early days showed that decoupling compute from storage, which I mentioned earlier, was a huge category creation. Here, you're doing it for data. We call hyper data scale, or like, maybe there's got to be a name for this. What do you see, about five years from now? Take us through the trajectory of the next five years, because certainly observability is not going away. I mean, it's data management, monitoring, real time, asynchronous, synchronous, linear, all the stuffs happening, what's the what's the five year vision? >> Now add security and observability, which is something we started preaching for, because no one can say I have observability to my environment when people you know, come in and out and steal data. That's no observability. But the thing is that because data grows exponentially, because it grows faster than revenue what we believe is that in five years, there's not going to be a choice, everyone are going to have to analyze the data in real time. Extract the insights and then decide whether to store it on a you know long term archive or not, or not store it at all. You still want to get the full coverage and insights. But you know, when you think about observability, unlike many other things, the more data you have many times, the less observability you get. So you think of log data unlike statistics, if my system was only in recording everything was only generating 10 records a day, I have full, incredible observability I know everything that I've done. what happens is that you pay more, you get less observability, and more uncertainty. So I think that you know, with time, we'll start seeing more and more real time streaming analytics, and a lot less storage based and index based solutions. >> You know, Ariel, I've always been saying to Dave Vellante on theCUBE, many times that there needs to be insights as to be the norm, not the exception, where, and then ultimately, it would be a database of insights. I mean, at the end of the day, the insights become more plentiful. You have the ability to actually store those insights, and refresh them and challenge them and model update them, verify them, either sunset them or add to them or you know, saying that's like, when you start getting more data into your organization, AI and machine learning prove that pattern recognition works. So why not grab those insights? >> And use them as your baseline to know what's important, and not have to start by putting everything in a bucket. >> So we're going to have new categories like insight, first, software (indistinct) >> Go from insights backwards, that'll be my tagline, if I have to, but I'm a terrible marketing (indistinct). >> Yeah, well, I mean, everyone's like cloud, first data, data is data driven, insight driven, what you're basically doing is you're moving into the world of insights driven analytics, really, as a way to kind of bring that forward. So congratulations. Great story. I love the pivot love how you guys entrepreneurially put it all together and had the problem your own problem and brought it out and to the to the rest of the world. And certainly DevOps in the cloud scale wave is just getting bigger and bigger and taking over the enterprise. So great stuff. Real quick while you're here. Give a quick plug for the company. What you guys are up to, stats, vitals, hiring, what's new, give the commercial. >> Yeah, so like mentioned over 1500 being customers growing incredibly in the past 24 months, hiring, almost doubling the company in the next few months. offices in Israel, East Center, West US, and UK and Mumbai. Looking for talented engineers to join the journey and build the next generation of data lists data platforms. >> Ariel Assaraf, CEO of Coralogix. Great to have you on theCUBE and thank you for participating in the AI track for our next big thing in the Startup Showcase. Thanks for coming on. >> Thank you very much John, really enjoyed it. >> Okay, I'm John Furrier with theCUBE. Thank you for watching the AWS Startup Showcase presented by theCUBE. (calm music)

from around the globe it's the cube with digital coverage of Red Hat summit 2020 brought to you by Red Hat welcome back this is the cubes coverage of Red Hat summit 2020 I'm Stu minimun and it's our seventh year doing the cube this year of course it is a digital event which means we are reaching all the community members where they are around the globe really excited to bring program first time guests and a first time to redhead summit Vachon Vora he's the chief technology officer of Vodafone idea joining me from Mumbai India bhishan nice to see you take so much for joining us it's a pleasure to be here as >> I'm looking forward to this interaction all right so as I said I've been at Red Hat show for many years the the telecommunications space you know service providers are some of the you know more interesting in the technology space you talk about scale you talk about change you talk about you know software eating the world all of those discussions are ones I've had for many years but you know I think many people know Vodafone may be a vote a fun idea escape for us you know the organisation and of course you've got the CTO at so you know what that means inside your organization sure so what a fun idea is a company that came came to acclaim as a result of a merger about 18 months ago so the number two and number three operators in India which was Vodafone an idea came together to create a telco serving over 300 million subscribers and we've been integrating the the networks over the last 18 months and consolidating and doing one of the largest integration in the world of two networks comprising over 200 thousand sites and carrying you know more than 50 billion MB of traffic per hour per day serving more than 40 million voltaic customers and we have been duplicating the network very very busy with her and we taken down so far almost a hundred thousand base stations which is equivalent to the size of a large operator in us so that's about the carnahan that is about the scale of the the operator that word of an idea is and what we've been busy with for the last day yeah well well Besant of course the reason we're doing this event online is because right now with the global pandemic the vast majority of the population they're at home so you know healthcare of course you know one of the major concerns I actually have done interviews with some of the power and energy companies critically important at this time but you know telecommunications you know what one of the top of the list you know in normal times for what people need but today it's the the only way that we can all connect it so tell us a little bit about do you know what the current situation you know the impact and importance this really highlights of your business yeah so just as the rest of the world India is also in a lockdown and India actually has one of the largest the largest lockdown in the world putting all 1.3 billion people in a lockdown yeah across the entire country so within that context the telecom network is crucial to make sure that the life goes on the essential services are delivered the industry continues to still operate as the best it can and all of that is made possible because of a stable and reliable network that we offer so a huge huge impact on the society always has been but in in this current context it is even more more critical and crucial so what we do is we make sure that we are the invisible layer you talked about health healthcare workers and emergency services well we are the invisible essential service that probably many people don't see but we are the ones who are really helping this country survive this this crisis and so far we have seen 25 30% increase in traffic in a single day in one week we experienced the same amount of traffic growth we would have experienced in the entire year so we we scalability is very very critical in our network and we've been able to keep up with that kind of a growth and continue to serve the communities and in this crucial juncture and all this dude large extent has been made possible because of a large-scale deployment of cloud technologies that we have done over the last 18 months which has really helped us scale up a large lot of our capabilities in the back yeah I'd love if you could explain a little bit more on that it you know challenging times you know I'm curious the amount of people that are using your services probably haven't changed but the demand and how much they're using it as change a lot so cloud obviously gives you scalability but you know are there concerns about what this does the profitability how you maintain things how much of this is a temporary change and how much will this be you know I know in the United States there's a lot of talk about how much work from home will become more of a standard than it had been before this pandemic so you know short term what's the impact on your business and what are you and other telecommunication companies thinking about what long-term impact this will have >> I think that's a very very interesting question I think even for me and my organization what we have been able to do working from home is amazing I never would have thought that it was possible to do as much as we've been able to do just staying young with most of the work for staying at home and that has really I think happened across industries across the entire country I think many organizations have now realized that work from home or work from anywhere which is the other term he's gonna become quite possible and prevalent going forward because people have realized that you can just get you can get just as much productivity out you can get so many things done working from home and it gives so much more personal flexibility to the individuals so I see when I look back at our organizational experience I see our productivity has been actually quite good actually better then haha where probably even in the office days so I think that is definitely one thing that is gonna come out as a global change across all industries I think the second thing that is gonna happen is data analytics I think there is going to be far more analysis of data to understand patterns and understand trends and how to take advantage of that I think of course the immediate application is in the healthcare and the spread of the pandemic but I think this will spur a lot of other analytics I think the third thing is going to do is the adoption of digital as the primary mode digital was already something that most companies are working on as is a top priority but I think going outward is gonna become very evident to people that it is actually essential just talking about my business I can tell you today you know all the stores all the shops every place that we used to check our cell or recharge vouchers are closed so the only place we are able to get any revenue from is our digital channel and on end only place where customers have been able to recharge their prepaid subscriptions etc has all been through digital I think digital we will also become a massive massive requirement so in that context I think telecom will be seen as a critical critical backbone I think to a large extent it has been seen by many in the past is more of an essential commodity but I think many organizations will realise that this is actually a value creator so I think it's a great exciting opportunity for us to take advantage of those new business opportunities that will come and at the same time be a very very important player in the digital economy that every nation around the world is gonna press you know for Sean said it really appreciates some really good commentary there you know we've been talking for years about customers going through their digital transformation it's really about the data and how they leverage that and if you're data-driven then you really have gone through that transformation and you kind of described what we call the new innovation cocktail you're leveraging cloud that there's data you put those all together as to how you drive your company and you can drive innovation oftentimes when we think about what results we're going to get from deploying cloud and using these types of new technologies we think we know what we're gonna get but the reality of how your company is dealing with things today of course you know proves what you were hoping that build for here help us understand you know what we're talking here is part of red hat summit this week you know what's red hats role in this piece and you know how did the reality of rolling this out and then how it has helped you in the current global situation impacted your business sure oh so I would say actually the three words that I used digital cloud and analytics to me they're actually inseparable cuz I do not believe that you can have a digital business that is not based on cloud or that is not good at data analytics I think if you want to really have a successful cloud offering it implies that automatically that you are a digital business and you're gonna do extensive modern data and analytics and build those capabilities I think those are three inseparable terms now speaking specifically about a red head I would say that red head has been a very very critical partner for us right from the beginning 18 months ago when the two companies too came together to create this network we knew that we had to do several things number one was actually to have a completely rationalized structure which was around extracting the synergies from the from the merger but beyond that we needed to build a telco of the future technology company of the future which will let us transform the business and create capabilities that will give us a step ahead a leapfrog ahead of our competition and cloud was a very very essential part of the journey and we knew we needed to build a cloud based on open systems because we did not want to get into a proprietary logins with anybody and we are a very large business we have suffered a sufficiently large scale to really be able to build a very large cloud so we started working with Red Hat about two years ago and it in the last two years we have deployed 80 plus cloud locations distributed cloud locations across the country and these all of these clouds our vision is to orchestrate them as a single cloud our vision is to build a cloud there is a universal cloud actually that is the word there is a word we use when we talk about cloud it's a universal cloud what does that mean that means that cloud will carry not only the traditional telco workloads but it will also carry IT workloads it will also carry lot of the enterprise offerings we have so - for the end-user for our enterprise clients and all of those capabilities out to be accommodated with a platform that is versatile that is scalable and that is gonna give me in enormous amount of flexibility and control as a organization so Red Hat has been a very important part of the journey and on the red head OpenStack cloud today I have a Daffy's working from any major supplier you can think of I have any enemies working from Nokia Ericsson Huawei ziti even some smaller players like Marvin here so we have demonstrated that this is possible we've been able to break the lock in that the traditional naps have had on their cloud offerings which were really more of a virtualized offerings rather than a cloud computer is a truly universal cloud on the back of the technology provided by a red well that's that's fantastic congratulations on that I love the the result of what you're calling Universal Cloud is the promise that we talked about for a number of years you know is that nitty gritty networking piece it was like you know network functions virtualization and if be sitting an open stack and everybody's like well OpenStack am I trying to build a cloud to compete against the public cloud providers it was like no what you said exactly there's services that you want to be able to deliver and it's not just about oh we're getting away from hardware appliances it's you know just like most people today they're used to whatever smart device they're doing I want to be able to turn on channels and access new things that's your now you know reducing that barrier to Vodafone idea to deliver that to your users have I captured that properly that is correct as a matter of fact I'll just give you one proof point my water phone app is the app that we we have for our consumers and that app is currently running on my telco clock what used to be called the telco cloud so on that platform we are running my packet or actually there are about 40 and FB is for virtualized traditional calculations running alongside with an IT application a digital application okay so one of the things I you know I would like to understand there that what you've deployed there over the last couple of years sounds like a significant shift so you know you're talking about apps you're talking more of a developer type of environment bring us inside a little organizationally you know what new skills have new people had to learn has there been new people added to the organization have there been in a restructures what what is this this this whole initiative to get to universal cloud meant for your organization sure so I look after both the network and IT pieces of the part of parts of the company and you know we traditionally were in the past legacy we have had a IT cloud and we have heard indigo cloud what we are now creating is a single universal cloud what either of the two workloads are gonna be facilitated so for that actually the two organization the two parts of the organization need to come together and start to really work as one now it is very important that the telco guys understand the scale and the 99-year the five nines required in a running a network but at the same time IT guys also understand very much what all of the the flexibility that the business requires and the responsiveness required for the for the enterprise so bringing those two talents together I think in infusing that to create a single organization is one of the biggest challenges I think any telco has we also face it that is one aspect of it the second aspect of it is that there just aren't too many cloud experts in the world and we have been struggling with that I think skill shortage is a clear challenge for us now we try to address it using variety of means we of course try to upscale rescale lot of the traditional network core engineers that we have had we also try to use talent available or from consultants and then we also try to use our vendors so one of the concepts we've been working with our vendors is a concept of a resident engineer so we try to actually get them to second some of their engineers to work with us and at the same time we've been now working with both IBM and redhead to create a program to really go out and create a community around us of developers who can really work with this cloud and therefore we will have enough of skills available to leverage all of the potential benefits there are then the platform but can only be unleashed if I have the right skills and right people you touched on a very important issue it is a challenge but we are working our way through it and so far we've been a bit we make good all right well if it's shot I can't let a CTO go without looking a little bit into the future so want to help understand we talked about some of the technologies talked about transformation of what's happening your business what's happening your organization and there's some big waves coming week you know cloud is still in early days 5g of course you know is expected to have massive impact on on everyone's environment for this so what is the winning formula for the the telecoms going forward well I think Phi G is an exciting world we are a 4G network today the Phi G spectrum hasn't been auctioned in India but what we are building today is what I call a 4G plus network which means the lot of the architectural principles of PI G we have already applied in my core networks today and in my transport network in that world I think IOT is gonna play a very very big role and if you want to do things like IOT and if you want to do things like blockchain now I think telco cloud has a huge role to play because we are the telcos are traditionally the only ones in a country anywhere in the world who have experiences experience in operating in very far front powerful places dealing with lot of the infrastructure challenges especially if you're in a developing country you know that you have to work with a poor power availability poor transport etc I do not see any of the big guys the the big cloud players really having those capabilities today I think telcos are gonna play a very big role in enabling that pi g io t work and it is going to be an exciting journey for telcos I think telcos will very soon be called tech companies that is one thing that I strongly believe in I think also many of the things that depend on blockchain will require the kind of cloud that telcos will create because a telco cloud is far more demanding than a traditional IT application in many ways for example latency or for example throughputs now all those things aren't very important in blockchain apple type of applications I think that's another exciting opportunity for telcos really is to get into that and of course there are discussions about smart cities smart government government and because of Kovach kharkova crisis I think many governments are gonna explore new ways of organizing Society's new ways of governing economic activities and the backbone for a lot of those things is gonna be our telecom networks and the cloud distributed clouds to the edge that we create so I think it'll create many many exciting business opportunities as a consequence of some of those technological innovation yeah Shanta I can't remember who said it as they said don't waste a crisis but Vasant Bora CTO of Vodafone idea pleasure talking with you thank you so much for joining us hope you enjoy the Red Hat event as it is distributed this year and definitely look to be able to meet you sometime at a future physical event back when we have those in the future Thank You Stu it's been a pleasure meeting you virtually and look forward to these all right lots more coverage from the cubes Red Hat summit at 20/20 activity I'm Stu minimun and thanks as always for watching [Music]

>> From Cambridge, Massachusetts, it's theCUBE. Covering MIT Chief Data Officer and Information Quality Symposium 2019. Brought to you by SiliconANGLE Media. (futuristic music) >> Welcome back to Cambridge, Massachusetts everybody. You're watching theCUBE, the leader in live tech coverage. We go out to the events and we extract the signal from the noise. This is day two, we're sort of wrapping up the Chief Data Officer event. It's MIT CDOIQ, it started as an information quality event and with the ascendancy of big data the CDO emerged and really took center stage here. And it's interesting to know that it's kind of come full circle back to information quality. People are realizing all this data we have, you know the old saying, garbage in, garbage out. So the information quality worlds and this chief data officer world have really come colliding together. Robert Abate is here, he's the Vice President and CDO of Global IDS and also the co-chair of next year's, the 14th annual MIT CDOIQ. Robert, thanks for coming on. >> Oh, well thank you. >> Now you're a CDO by background, give us a little history of your career. >> Sure, sure. Well I started out with an Electrical Engineering degree and went into applications development. By 2000, I was leading the Ralph Lauren's IT, and I realized when Ralph Lauren hired me, he was getting ready to go public. And his problem was he had hired eight different accounting firms to do eight different divisions. And each of those eight divisions were reporting a number, but the big number didn't add up, so he couldn't go public. So he searched the industry to find somebody who could figure out the problem. Now I was, at the time, working in applications and had built this system called Service Oriented Architectures, a way of integrating applications. And I said, "Well I don't know if I could solve the problem, "but I'll give it a shot." And what I did was, just by taking each silo as it's own problem, which was what EID Accounting Firm had done, I was able to figure out that one of Ralph Lauren's policies was if you buy a garment, you can return it anytime, anywhere, forever, however long you own it. And he didn't think about that, but what that meant is somebody could go to a Bloomingdale's, buy a garment and then go to his outlet store and return it. Well, the cross channels were different systems. So the outlet stores were his own business, retail was a different business, there was a completely different, each one had their own AS/400, their own data. So what I quickly learned was, the problem wasn't the systems, the problem was the data. And it took me about two months to figure it out and he offered me a job, he said well, I was a consultant at the time, he says, "I'm offering you a job, you're going to run my IT." >> Great user experience but hard to count. >> (laughs) Hard to count. So that's when I, probably 1999 was when that happened. I went into data and started researching-- >> Sorry, so how long did it take you to figure that out? You said a couple of months? >> A couple of months, I think it was about two months. >> 'Cause jeez, it took Oracle what, 10 years to build Fusion with SOA? That's pretty good. (laughs) >> This was a little bit of luck. When we started integrating the applications we learned that the messages that we were sending back and forth didn't match, and we said, "Well that's impossible, it can't not match." But what didn't match was it was coming from one channel and being returned in another channel, and the returns showed here didn't balance with the returns on this side. So it was a data problem. >> So a forensics showdown. So what did you do after? >> After that I went into ICICI Bank which was a large bank in India who was trying to integrate their systems, and again, this was a data problem. But they heard me giving a talk at a conference on how SOA had solved the data challenge, and they said, "We're a bank with a wholesale, a retail, "and other divisions, "and we can't integrate the systems, can you?" I said, "Well yeah, I'd build a website "and make them web services and now what'll happen is "each of those'll kind of communicate." And I was at ICICI Bank for about six months in Mumbai, and finished that which was a success, came back and started consulting because now a lot of companies were really interested in this concept of Service Oriented Architectures. Back then when we first published on it, myself, Peter Aiken, and a gentleman named Joseph Burke published on it in 1996. The publisher didn't accept the book, it was a really interesting thing. We wrote the book called, "Services Based Architectures: A Way to Integrate Systems." And the way Wiley & Sons, or most publishers work is, they'll have three industry experts read your book and if they don't think what you're saying has any value, they, forget about it. So one guy said this is brilliant, one guy says, "These guys don't know what they're talking about," and the third guy says, "I don't even think what they're talking about is feasible." So they decided not to publish. Four years later it came back and said, "We want to publish the book," and Peter said, "You know what, they lost their chance." We were ahead of them by four years, they didn't understand the technology. So that was kind of cool. So from there I went into consulting, eventually took a position as the Head of Enterprise and Director of Enterprise Information Architecture with Walmart. And Walmart, as you know, is a huge entity, almost the size of the federal government. So to build an architecture that integrates Walmart would've been a challenge, a behemoth challenge, and I took it on with a phenomenal team. >> And when was this, like what timeframe? >> This was 2010, and by the end of 2010 we had presented an architecture to the CIO and the rest of the organization, and they came back to me about a week later and said, "Look, everybody agrees what you did was brilliant, "but nobody knows how to implement it. "So we're taking you away, "you're no longer Director of Information Architecture, "you're now Director of Enterprise Information Management. "Build it. "Prove that what you say you could do, you could do." So we built something called the Data CAFE, and CAFE was an acronym, it stood for: Collaborative Analytics Facility for the Enterprise. What we did was we took data from one of the divisions, because you didn't want to take on the whole beast, boil the ocean. We picked Sam's Club and we worked with their CFO, and because we had information about customers we were able to build a room with seven 80 inch monitors that surrounded anyone in the room. And in the center was the Cisco telecommunications so you could be a part of a meeting. >> The TelePresence. >> TelePresence. And we built one room in one facility, and one room in another facility, and we labeled the monitors, one red, one blue, one green, and we said, "There's got to be a way where we can build "data science so it's interactive, so somebody, "an executive could walk into the room, "touch the screen, and drill into features. "And in another room "the features would be changing simultaneously." And that's what we built. The room was brought up on Black Friday of 2013, and we were able to see the trends of sales on the East Coast that we quickly, the executives in the room, and these are the CEO of Walmart and the heads of Sam's Club and the like, they were able to change the distribution in the Mountain Time Zone and west time zones because of the sales on the East Coast gave them the idea, well these things are going to sell, and these things aren't. And they saw a tremendous increase in productivity. We received the 2014, my team received the 2014 Walmart Innovation Project of the Year. >> And that's no slouch. Walmart has always been heavily data-oriented. I don't know if it's urban legend or not, but the famous story in the '80s of the beer and the diapers, right? Walmart would position beer next to diapers, why would they do that? Well the father goes in to buy the diapers for the baby, picks up a six pack while he's on the way, so they just move those proximate to each other. (laughs) >> In terms of data, Walmart really learned that there's an advantage to understanding how to place items in places that, a path that you might take in a store, and knowing that path, they actually have a term for it, I believe it's called, I'm sorry, I forgot the name but it's-- >> Selling more stuff. (laughs) >> Yeah, it's selling more stuff. It's the way you position items on a shelf. And Walmart had the brilliance, or at least I thought it was brilliant, that they would make their vendors the data champion. So the vendor, let's say Procter & Gamble's a vendor, and they sell this one product the most. They would then be the champion for that aisle. Oh, it's called planogramming. So the planogramming, the way the shelves were organized, would be set up by Procter & Gamble for that entire area, working with all their other vendors. And so Walmart would give the data to them and say, "You do it." And what I was purporting was, well, we shouldn't just be giving the data away, we should be using that data. And that was the advent of that. From there I moved to Kimberly-Clark, I became Global Director of Enterprise Data Management and Analytics. Their challenge was they had different teams, there were four different instances of SAP around the globe. One for Latin America, one for North America called the Enterprise Edition, one for EMEA, Europe, Middle East, and Africa, and one for Asia-Pacific. Well when you have four different instances of SAP, that means your master data doesn't exist because the same thing that happens in this facility is different here. And every company faces this challenge. If they implement more than one of a system the specialty fields get used by different companies in different ways. >> The gold standard, the gold version. >> The golden version. So I built a team by bringing together all the different international teams, and created one team that was able to integrate best practices and standards around data governance, data quality. Built BI teams for each of the regions, and then a data science and advanced analytics team. >> Wow, so okay, so that makes you uniquely qualified to coach here at the conference. >> Oh, I don't know about that. (laughs) There are some real, there are some geniuses here. >> No but, I say that because these are your peeps. >> Yes, they are, they are. >> And so, you're a practitioner, this conference is all about practitioners talking to practitioners, it's content-heavy, There's not a lot of fluff. Lunches aren't sponsored, there's no lanyard sponsor and it's not like, you know, there's very subtle sponsor desks, you have to have sponsors 'cause otherwise the conference's not enabled, and you've got costs associated with it. But it's a very intimate event and I think you guys want to keep it that way. >> And I really believe you're dead-on. When you go to most industry conferences, the industry conferences, the sponsors, you know, change the format or are heavily into the format. Here you have industry thought leaders from all over the globe. CDOs of major Fortune 500 companies who are working with their peers and exchanging ideas. I've had conversations with a number of CDOs and the thought leadership at this conference, I've never seen this type of thought leadership in any conference. >> Yeah, I mean the percentage of presentations by practitioners, even when there's a vendor name, they have a practitioner, you know, internal practitioner presenting so it's 99.9% which is why people attend. We're moving venues next year, I understand. Just did a little tour of the new venue, so, going to be able to accommodate more attendees, so that's great. >> Yeah it is. >> So what are your objectives in thinking ahead a year from now? >> Well, you know, I'm taking over from my current peer, Dr. Arka Mukherjee, who just did a phenomenal job of finding speakers. People who are in the industry, who are presenting challenges, and allowing others to interact. So I hope could do a similar thing which is, find with my peers people who have real world challenges, bring them to the forum so they can be debated. On top of that, there are some amazing, you know, technology change is just so fast. One of the areas like big data I remember only five years ago the chart of big data vendors maybe had 50 people on it, now you would need the table to put all the vendors. >> Who's not a data vendor, you know? >> Who's not a data vendor? (laughs) So I would think the best thing we could do is, is find, just get all the CDOs and CDO-types into a room, and let us debate and talk about these points and issues. I've seen just some tremendous interactions, great questions, people giving advice to others. I've learned a lot here. >> And how about long term, where do you see this going? How many CDOs are there in the world, do you know? Is that a number that's known? >> That's a really interesting point because, you know, only five years ago there weren't that many CDOs to be called. And then Gartner four years ago or so put out an article saying, "Every company really should have a CDO." Not just for the purpose of advancing your data, and to Doug Laney's point that data is being monetized, there's a need to have someone responsible for information 'cause we're in the Information Age. And a CIO really is focused on infrastructure, making sure I've got my PCs, making sure I've got a LAN, I've got websites. The focus on data has really, because of the Information Age, has turned data into an asset. So organizations realize, if you utilize that asset, let me reverse this, if you don't use data as an asset, you will be out of business. I heard a quote, I don't know if it's true, "Only 10 years ago, 250 of the Fortune 10 no longer exists." >> Yeah, something like that, the turnover's amazing. >> Many of those companies were companies that decided not to make the change to be data-enabled, to make data decision processing. Companies still use data warehouses, they're always going to use them, and a warehouse is a rear-view mirror, it tells you what happened last week, last month, last year. But today's businesses work forward-looking. And just like driving a car, it'd be really hard to drive your car through a rear-view mirror. So what companies are doing today are saying, "Okay, let's start looking at this as forward-looking, "a prescriptive and predictive analytics, "rather than just what happened in the past." I'll give you an example. In a major company that is a supplier of consumer products, they were leading in the industry and their sales started to drop, and they didn't know why. Well, with a data science team, we were able to determine by pulling in data from the CDC, now these are sources that only 20 years ago nobody ever used to bring in data in the enterprise, now 60% of your data is external. So we brought in data from the CDC, we brought in data on maternal births from the national government, we brought in data from the Census Bureau, we brought in data from sources of advertising and targeted marketing towards mothers. Pulled all that data together and said, "Why are diaper sales down?" Well they were targeting the large regions of the country and putting ads in TV stations in New York and California, big population centers. Birth rates in population centers have declined. Birth rates in certain other regions, like the south, and the Bible Belt, if I can call it that, have increased. So by changing the marketing, their product sales went up. >> Advertising to Texas. >> Well, you know, and that brings to one of the points, I heard a lecture today about ethics. We made it a point at Walmart that if you ran a query that reduced a result to less than five people, we wouldn't allow you to see the result. Because, think about it, I could say, "What is my neighbor buying? "What are you buying?" So there's an ethical component to this as well. But that, you know, data is not political. Data is not chauvinistic. It doesn't discriminate, it just gives you facts. It's the interpretation of that that is hard CDOs, because we have to say to someone, "Look, this is the fact, and your 25 years "of experience in the business, "granted, is tremendous and it's needed, "but the facts are saying this, "and that would mean that the business "would have to change its direction." And it's hard for people to do, so it requires that. >> So whether it's called the chief data officer, whatever the data czar rubric is, the head of analytics, there's obviously the data quality component there whatever that is, this is the conference for, as I called them, your peeps, for that role in the organization. People often ask, "Will that role be around?" I think it's clear, it's solidifying. Yes, you see the chief digital officer emerging and there's a lot of tailwinds there, but the information quality component, the data architecture component, it's here to stay. And this is the premiere conference, the premiere event, that I know of anyway. There are a couple of others, perhaps, but it's great to see all the success. When I first came here in 2013 there were probably about 130 folks here. Today, I think there were 500 people registered almost. Next year, I think 600 is kind of the target, and I think it's very reasonable with the new space. So congratulations on all the success, and thank you for stepping up to the co-chair role, I really appreciate it. >> Well, let me tell you I thank you guys. You provide a voice at these IT conferences that we really need, and that is the ability to get the message out. That people do think and care, the industry is not thoughtless and heartless. With all the data breaches and everything going on there's a lot of fear, fear, loathing, and anticipation. But having your voice, kind of like ESPN and a sports show, gives the technology community, which is getting larger and larger by the day, a voice and we need that so, thank you. >> Well thank you, Robert. We appreciate that, it was great to have you on. Appreciate the time. >> Great to be here, thank you. >> All right, and thank you for watching. We'll be right back with out next guest as we wrap up day two of MIT CDOIQ. You're watching theCUBE. (futuristic music)

>> From Santa Clara, California in the heart of Silicon Valley, it's theCUBE, covering Technovation's World Pitch 2018. Now here's Sonia Tagare. >> Hi, welcome back, I'm Sonia Tagare, here with theCUBE in Santa Clara, California, covering Technovation's World Pitch Summit 2018, a pitch competition for girls who develop mobile apps in order to create positive change in the world. This week, 12 finalists are competing for their chance to win the gold or silver scholarships. With us right now, we have, from Delhi, India Team Cantavits. So we have Sneha Agarwal, Aditi Jain, Shriya Shukla. Then we have Kritika Sharma, and then we have Shraddha Chugh. With them is their coach, Archana Jain. So congratulations, and welcome to theCUBE. >> Thank you. >> So your app, Eedo, tell us more about that. >> So Eedo is a late Latin word for electronic waste. our app is all about electronic waste. Electronic waste is electronic equipment which are not in a working condition right now. So what we do is connect people who generate e-waste to people who recycle it in an eco-friendly manner without harming the environment, and health problems. Because, generally people, what they do is, they dispose their e-waste as regular trash, or they just throw it in the dustbins, or maybe sell it to the local scrap dealers which harm the environment illegally, and harms all the human health. So our app is just about connecting e-waste generators and e-waste recyclers, to not harm environment and human health from e-waste dispos&al. >> It sounds like it could have quite the social impact. What inspired you all to create this app? >> Actually, it was one of the potential ideas when we had a brainstorming session to choose an idea for an app for Technovation challenge, but then we read a grave article about e-waste in a national daily, and that motivated us further, and we decided to make an app to solve this issue. >> What inspired you to join Technovation? >> Actually, Technovation always gave us inspiration, and that spirit to just go into the field of information and technology and create cool apps to solve community issues. I think we were, in 2016, we came to know about Technovation, and just reading about an overview of Technovation, it just gave us that spirit and that enthusiasm to participate in this competition. >> And how did you all create your team? How did you meet? >> She's our teacher at school, and she's the one who introduced us all. I, Aditi, and Shraddha, we have been participating for three years in this competition. This is the third year, and Shriya has been participating for two years. This is her second year, and Sneha is the new one, and she introduced us all. She came up, and we went to her once or twice, then she introduced us to this competition. >> Actually, she appointed all the students, that we should come as a team, >> Yeah >> and go into this competition. >> That's wonderful. So how do you think, being a part of this competition, how has it helped you? Has it made you more interested in technology? >> Yeah, definitely. >> Actually, Technovation gave us the opportunity to go in a world of endless opportunities. Actually, Technovation helped us to actually identify ourselves, identify inner talent so that we solve community issues, and create coding, actually go into coding, and that high tech opportunities. >> Yeah? >> Yeah. >> Just take the microphone. >> You want to add anything? >> I want to add. We also got to learn many things that we'll not learn if we didn't get to know about Technovation. We learned coding, and marketing strategies, which we'll not be able to learn if we not create an app for Technovation. >> Well that's wonderful. >> For me, earlier, coding was a very difficult task. I'm talking three years back, but now, after participating in this event in three years, it has been very easy and it it is very helpful to develop a new career in our life so we can go in the field of software engineering, or many other fields that will be very wonderful for our life. >> That's very inspiring. What are you most excited about this week at the Technovation competition? >> For this week, we're most excited about pitching our app in front of the people so that we can generate awareness about the e-waste problem and our solution to it. >> That's great. Can you tell us a little bit more about how a user can use this app? >> Actually, if I'm a common user, and I have to use my app to dispose of the e-waste, so what will I do? I download the app from the Google Play Store, just post an ad of the e-waste, like, I have a Mumbai phone that's broken now. I just enter the device name, the quantity, and the date and time for collection, and I'll just post the ad. Only that's much work from the generator of e-waste, and then comes in all of recyclers of the e-waste. He'll just see the list of ads which have been posted by the generators of e-waste. He'll click the ad, view it's details, and accept that for pick up. After picking that e-waste from user's doorstep, he'll be given a reasonable amount for the same to the user. Wow, so what advice would you give to other girls who want to join Technovation? >> I want to say that Technovation gave us wings, as I mentioned earlier to fly in a world of endless opportunities, and I would say that if you have that will to do something good for society, technology is the best option you can go for, and you can implement to solve community issues. So, go girls, I would say, go girls in the field of information technology, and do whatever you want. >> Well, that's a great note to end on. Thank you all so much for being here, and congratulations, and good luck on your pitch tomorrow. >> Thank you. >> We are here at Technovation's World Pitch Summit 2018 in Santa Clara, California, stay tuned for more. (electronic music)

(upbeat music) >> Live from New Orleans, Louisiana, it theCUBE. Covering .NEXT conference 2018, brought to you by Nutanix Welcome back to theCUBE's coverage of Nutanix .NEXT 2018. We're here in New Orleans, Louisiana. I'm Stu Miniman joined by my co-host Keith Townsend. And while this is the North America show, we've seen the expansion of it, we actually have two guests coming in from the Asia-Pacific region. Happy to welcome Rod Lappin. Rod, SVP with Lenovo, thank you so much for joining us all the way from Singapore. >> Yep, absolutely, great to be here. >> Stu: And we have Deepu George, who's the Senior Director with Capgemini Group IT, in from Bangalore Thank you also for joining us. >> Thank you for having me. >> Alright, so Deepu, let's start with you. We always love conferences like this. We get to talk to the users. Tell us a little bit about your group inside Capgemini, some of the challenges that your IT team's been tackling. >> Yes. So I'm part of the group IT, responsible for handling all the data centers, group data centers within Capgemini, and we are responsible for delivering data sorting services and processing services, et cetera. So, one of the key ideas we started last year was DC modernization and consolidation. And one of the key strategies we were looking at was hybrid cloud and extra DC stack, completed as revision stack, support for that and plus, you know, automation. So these were the three areas where, which was a key strategic areas for that data center modernization and consolidation. And when we looked at the various options available, one thing stood out from the Nutanix side was, I mean it checked all the boxes and they had a very good roadmap on certain areas which were not available at this particular point of time. So then we chose, okay let us have a PoC done, we did a PoC along with Lenovo and it was successful. And then we went ahead with this relationship with Nutanix. >> Great, Rod just want to bring you in here, we've been talking about really the growth and expansion of Netanix, one of the big pieces is the OEM. Lenovo have been hearing good growth rates. Give us a little bit of a customer viewpoint, what you've been seeing. Nutanix in general and the Lenovo HX specifically. >> Yeah I think obviously Stuart, the very exciting thing is Nutanix is the leader in the industry, right, and with them Lenovo this last year, we grew about 197%, year-on-year. So it makes us their fastest-growing partner. And in the North American channel environment, for example, you're at 280% actually, so we're growing very, very rapidly with them, and there's real reasons. Customers are seeing the value obviously in the solution, the consolidation of the data center footprint, and obviously as customers are being pushed more, as Deepu just mentioned, to the hybrid cloud, or what we're calling really the multi-cloud these days, right, because customers are really looking at and choosing their cloud solutions based more on the workloads and what they're actually trying to do longer-term. You know I think we're best positioned to do that with Nutanix, it's a great solution, I think Capgemini's really one of our great global, strategic global systems, integrated partners, that's taken a choice to run with Lenovo and Nutanix. It's been a great HX solution for us. >> So Rod, before we get too deep, let's ask a basic question. Lenovo, tier one server provider. You guys consistently in one of the leadership positions, and in number of units shipped, obviously you guys have the chops to field a similar solution. Why partner with Nutanix? >> Yeah I think Nutanix, firstly from a software perspective I think that's definitely where we're seeing, you know, if you jump back sort of 10, 15 years, that three-tiered architecture was where everyone was going, SAN and all that sort of stuff. Now when you're seeing the solutions that Nutanix and the hyper-converged market is growing so rapidly at, you're really seeing customers recognize that they get a lot more value out of the software suite, data center consolidation, data center footprint consolidation, and really the ability to manage on-prem and off-prem workloads seamlessly, you know with the prism solution and we integrate that with our Xclarity offering, our management suite, and as a result, it's a real match made in heaven. It's actually doing really well. >> So Deepu? >> I'll talk to that, if you look at software-defined, and that is a key area where we are going right now. Most of the organizations for this data consolidation, they are looking at software-defined, and when you look at the network stack, you have SDNs and all these things, so when you have Nutanix with an NCI, with the complete SD stack, it all ties up together. It's pretty easy for us to, you know, completely scale out the data centers. It's flexibility we have with software-defined and it's a good match, it's a good fit. >> Deepu can you walk us through a little bit of the application side of what you're doing? What did you start with? What have you rolled out? What haven't you touched yet? >> Yeah so once we started our PoC, once we know that data centers, so what we did was, we had our first data center consolidation exercise, modernization exercise, which just happened in Brazil. We had our own three data centers which we wanted to consolidate into one as part of our consolidation and modernize strategy. So we had a mix of upload there, we had basic things, we had normal applications, we had VMs running, we had physical nodes running. And what we did was we consolidated, moving into a single data center on 10 nodes of Nutanix, and we closed down all the other data centers and it was a pretty good experience that we had. The support we received from Lenovo and Nutanix and most of this work was done completely from off-shore. So we had a couple of our engineers posted in Brazil for the coordination activities, but the physical work was completely done from off-shore interfaced our support engineers. So it was a pretty good exercise. We got very good support from Nutanix. We got very good support from Lenovo to get consolation done in the correct time. >> So Deepu, Capgemini has a pretty capable consulting firm, I'm sure you guys got plenty of advice internally as you set out to select the vendor. Let's talk about that selection process. How did that conversation initially go, where you guys kind of threw out Nutanix and Lenovo as potential solutions? >> So if you look at the commercialization world right, I mean it's already pretty much standard. So when we looked at the key modernization initiatives, I already talked about this with VC and stuff like that. We came out with a list of parameters that we wanted to look at, just so that there cannot be any compromise on that. And then what we are looking for in the future when we, so modernization cannot happen in a day or two. So it is a journey. So we have a two- to three-year window in which we wanted to consolidate all our data centers, modernize everything, so the Nutanix roadmap on the various automation, STDC, as to the complete hybrid cloud journey, was pretty strong. And we had the complete management commitment from Nutanix, that they will stick to this particular roadmap and these features will not be compromised in any way. So that is one of the key decisions for us to go with the Nutanix way. >> Well let's talk about performance. You guys have been Nutanix customers for a while, how has the roadmap matched with the promises? >> So from a performance point-of-view, so if you look at only the pure CIA performance, right, wherever you have a high-performance workload, we have an option to go with a complete full SDN stack, where the BIOS in not absolutely a challenge or anything there's a huge throughput available. So from a performance point-of-view, we don't think, that's not an issue as of now. Even for the traditional storage, performance has never been an issue but the actual issue is how do we make the complete software available? How do we make the completely controlled from the software point-of-view. So there is where we found that that the CI use of very good challenging, you know, what do you call, user complete flexibility in how you want to define your data centers. >> Actual performance performance, that's really great. But I meant from the promises Nutanix made from a roadmap thing. This feature will be available on what day, you know, three months from now, a year from now. Were they actually able to deliver based on your own internal roadmap, and the capability you needed? >> Let me put it now this way. So if you look at the kind of investment that we have been making, in Nutanix and Lenovo, so you can be pretty much assured that these promises are kept 'cause otherwise we would not be making that. So Brazil was just a start that we are just going ahead. We are just looking at different workloads now. We have already looked at exchangeable close, which is currently in January and getting installed now. We have looked at video close one of the largest in Capgemini, we have 42 nodes of Nutanix running for 410,000 medias. So based out of Bangalore and Mumbai. So if we just, the performance, if it was not met I don't think we would have expanded the way we have expanded. >> Changed decisions. I think really ultimately, as Deepu mentioned, they started off with a pilot, as you mentioned, obviously in Brazil, and he's ended up taking this globally, which has been a great success story for both of our organizations. >> Right, could you give some more color on the partnership? >> Yeah sure, so I think Capgemini's a great global systems integrator for us. Both to sell to, obviously, as well as sell through, and they're doing some pretty amazing things with their customers and I think one of the great things that we're seeing in this particular instance, as we mentioned, Nutanix, leader in the hyper-converged space, and Deepu's made a call on them, based on their performance, and their basic feature set in their suite. And then ultimately Lenovo, who's number one customer service, number one reliability, number one quality in industry on independence, so you put 'em together, we ended up having a great relationship from that point, and then it's built confidence inside Capgemini now, for us to be going out to their customers and driving this solution out into their customer base. So it's once again, a great outcome for both of our organizations. >> Lenovo's been a traditional partner for us, it's not that new to us, so one of the major reasons is that they want a global reach and we have global data centers, and we have got global footprints, and it's a pretty good time. >> Deepu, how are you measuring the relationship? Any success metrics, from either the application deployments or you know, how do you measure internally and share that with your teams? >> So we have timelines on our consolidation, modernization, et cetera, as long as that is met, together with Lenovo, Nutanix, we are very good. >> So I'd love to hear about day two operations. What are some of the benefits you've seen from a people, resource talent, have you seen resources freed up to do other projects? What are some of the interesting projects that you've done as a result of freeing up time? >> So currently we are progressing through this particular journey, so this year we have a huge focus on the automation piece of the data center. So we are in the beginning stages of getting automation, automation in the sense that the normal proactive activates, all are given. So we are not talking about that, we are talking about the repetitive task, which is less part of the data center and that we have started. So basically we are looking around for any virtually reduction in our ticket volumes, our, you know, the normal work which is being done by the normal engineers so that the can be freed up for these kind of modernization projects. So that's what we are looking at, so let's see how it goes. >> Deepu, one of the things that we're talking about at this show is beyond just the HCI, it's cloud, even edge, what kind of futures do you see for Capgemini in general, and maybe with Nutanix and Lenovo relationship. >> As I said in the beginning, hybrid cloud was one of the requirements for choosing the correct partner for our data center modernization. So currently as we are beginning this part of the journey so moving the data seamlessly into the cloud is one of the key requirements of Capgemini. From an applications standpoint, from a visibility standpoint, et cetera, so we will be looking at which applications easy target for moving into the cloud, and we will be doing that and we believe that Nutanix, hybrid cloud technology will be able to help us in achieving that. >> And I think Stu, that's a really good point because I think what Deepu's just describing is effectively what we see happening in the industry everywhere. You know, we go back 20 years in the industry, a few of us have been around that long, and we remember like a homogeneous environment, everyone would say, I'm this vendor shop, they've got network administrators patching servers, when we're getting hardware put on site and customers are doing all of the integration on site themselves. That's just what the industry did back then. Now, as we see workloads changing it's a little bit like cloud. Three years ago everyone was like, I'm going to be this cloud vendor. That's it, that's my cloud vendor solution, right. However now it's become really acquiring the workload infrastructure and the software suites in line with customers' specific workload requirements, and so now, instead of going after the one cloud provider, now you've got a cloud provider in marketing, you've got a cloud provider in ERP, you've got a cloud provider in IT. So that's why this whole multi-cloud, hybrid cloud, type scenario's really starting to proliferate throughout the customer base. And you really find that, as Deepu just mentioned, they're starting, customers are really looking for how do they manage cloud, multiple clouds in multiple ways, with different workloads, and they're really going out and looking and exploring, how to best address that and I thing once again the Nutanix-Lenovo solution's fantastic for that. I mean you're going to see that proliferate more and more in the industry over the next couple of years. >> So one of the, sorry Stu, one of the comments throughout the show has been, you know what, and this is not a pick on Nutanix or anyone else, I just, both of you guys are not from North America or Western Europe, is that the focus, a lot of vendor's focus has been on Western Europe and America, from a cloud perspective. How do you feel that Nutanix relationship from both a customer and as a partner, has been, on expanding capability beyond North American and Western Europe clouds? >> Rod: Why don't you go first, Deepu. >> Yeah, so if you look at, traditional Amazon Azure, so we have their clouds which are already available in India. So we have been checking that now, we have been looking at various options for the biggest workloads. But predominantly, our predominant workloads have been on the European and the North American cloud for lots of reasons, because if you look at Amazon or Azure, they're coming recently into the Asian footprint with (mumbles) if I'm not mistaken. Yeah, but I mean I think we will get there. >> So I think from our perspective, we break the world into five different geographies. So China, Asia-Pacific, Europe, North America and South America. And when you look at our earnings this last quarter, I'm only about two weeks away from our next earnings so I can't say anything about Q1, but the Q4, calendar Q4, we grew about 17% year-on-year but we grew double-digit growth in every one of those geographies, consistently. So in Nutanix, with our HX solution, which is really what we're talking about today, my Asia-Pacific team is growing just as fast, if not actually a little bit faster, than my North America teams. So we see that this technology actually being a real world-wide phenomenon and it's really growing everywhere. Japan is fantastic, India's fantastic for me. Obviously Western Europe. Deepu's a great example, 'cause he's deploying this globally across all of the geographies and I think we're seeing a lot of our G2000 customers, really addressing that, that way. But we see a lot of local companies as well, driving it across the geographies. Asia-Pacific's a great example. >> So if you look at, again, from a CA Nutanix-Lenovo standpoint, we have been going evening everything out so we have recently done that on 16 nodes within Bangalore and Mumbai, so that's a pretty good story. >> Alright, well, Deepu George, thank you so much for joining us, Rod Lappin, always a pleasure to catch up with you. >> Thanks Stu, thanks Keith. >> For Keith Townsend, I'm Stu Miniman, we've got a full day of Day 2 coverage here of theCUBE and Nutanix .NEXT 2018, thanks so much for watching theCUBE. >> Thank you. >> Thank you. (bright music)

>> Narrator: Live from San Juan, Puerto Rico. It's theCUBE, covering Blockchain Unbound. Brought to you by Blockchain Industries. >> Hello everyone, welcome back to our exclusive coverage of, in Puerto, Rico for Blockchain Unbound. This is the industry conference room. People around the world from Silicon Valley, New York, and around the glove, coming to Puerto, Rico to talk about Blockchain decentralized internet cryptocurrency and really the future of society and global economic value creation of course our continuing coverage is focusing La Sierra for 2018. Our next guest is Mark Jeffery, CEO and Co-Founder of a company called Guardian Circle. Welcome. >> Thank you, thanks for having me. >> So you guys are doing something really interesting, so we, first of all, we like to geek out, as Fred say, "We're alpha-geeks." But we love IoT, cloud computing. You're doing something really interesting right now with Blockchain and this new decentralized internet around something of a critical infrastructure nature. Take a minute to talk about Guardian Circle's product, the coin, token that you're doing, and what it all means. >> So, Guardium is the token, the company's called Guardian Circle. Together they comprise global decentralized emergency response. So, six billion people on earth have no 911, There's just no magic number you can call, right? So hold that in your mind for a second. The other one billion of us, we do have 911, but it's not very good, it hasn't been really updated since the 60's. If you call 911 and if you're lucky enough to not get a busy signal, they have no idea where you are. Your location information is not transmitted. Which Uber can find you more easily than 911. Which is just insane, but that is the way it is. So, nevermind, so throw all that out >> So 911 is broken? 911 is broken. >> Yep If you have it, it's broken, and most people don't have it, so throw the whole thing out the window, let's start over. What would we build today? The way the world should work is whenever you're in trouble, no matter where you are on the globe, all you should have to do is press a button, that button sends an alert up to the Cloud, the Cloud looks down and sees what people and resources are already nearby, and then activates, coordinates, pushes all that help to you as quickly as possible. So, ten people in three minutes. That's what were, that's our-- >> So a couple things going on. So to me when you say, what should we start from scratch, put in my little operating system design network solutions add on, all kind of rolled into one as a stable, fault-tolerant, resilient, robust, always on network. >> Yes. >> Database that is fully interoperable and updated in real time of every number, every location, every persons capability to understand the discovery and resolution of a number. >> Yeah, so >> So that sounds like the internet. That sounds like the internet. >> (laughs) Well that's a little bit, probably further than we're going right now, but yes. Ultimately, you're correct. That would be the ultimate-- >> So no legacy baggage, 1960's Telco. >> No >> We're talking about immobile, in Africa for instance, there's more mobile penetration than anything else. That's what they got. >> Yes. >> So every country is their own sovereign kind of architecture? >> Yes >> Are you guys looking at it from a global perspective or regional? >> Global, so we think that, I mean, this is, this thing should be mobile native, location aware, and the alert should go out to multiple parties. And the phone number is your identifier in this system, but it's effectively an IP based system, really, so you're right. We have to balance that against privacies, so you get to decide who is on your alert grid, right? So you have to emphatically say, yes my friends, family and neighbors, and the subscription services, and if available, these official services. >> So Blockchain can solve the immutability privacy issue? >> Yes. >> The decentralized nature of network effect is a dynamic that people look for in good deals or good architecture. That's in place. >> Yes. >> People have a social graph, interest graphs connections. So the analog world is going digital. I mean, the old days was, is there a doctor in the house? But you were limited by how far you could yell. >> Right. >> So here you're saying literally, if you connect properly, the users in charge are their, their data. >> Yeah. >> They can dictate what they want to connect to, where, is that kind of how it works, is it peer to peer? >> Yeah, it's sort of peer to peer. I mean, a lot of people think, a lot of people mishear me a little bit and think that when you press that button, the alert goes out to everybody that's nearby, right? So total strangers that may or may not be trustworthy are suddenly coming, that's not what I'm saying. That is not what we're doing because we don't want to accidentally summon Jack the Ripper, like that's, you don't want to make a bad situation worse, right? So, you explicitly invite people into your protection grid, we call them guardians, hence, Guardian Circle, that would be your guardian circle. And you can have an unlimited number of them, so six, 6000, however many friends you have. Then we will also feature paid subscription services where you will be able to subscribe to, like, your local EMT collective, or your local license and bonded arms security, or if you're in a remote corner of the world, you could subscribe to the guy with a truck, who could run you down the mountain, right? When you're having medical problems. So it's going to vary depending on where you are in the world. We're also working with the Women's Safety Xprize, we're a partner, we're the backend of that prize. Which is an IoT device contest to make a panic button device, right? So when you push the panic button, what happens? It goes into Guardian Circle. >> So how does token economics fit into this? So I'm getting why it's tokenizable, How does it work mechanically? Do I buy tokens for safety? Is it like, I mean, take us through some of the use cases. >> Yeah sure, so there's five different ways in which we use the token. The first one is, obviously, to create the, to buy emergency response subscriptions. Now we're going to allow you, or provide a way for you to, as a consumer, just swipe your credit card in the app, and in the background you'll be purchase Guardium tokens, right? And it'll re-up every month if you don't have enough in, it'll be that sort of thing. So you might not even really be conscious of the fact that you're using cryptocurrency. If you are, there's a wallet that'll allow you to just use the cryptocurrency manually, the way you do any, any right now, right? >> And. >> So there's that. >> Okay so continue. >> Yep, the second thing we're going to do, we think that giving will be a big behavior in our universe, so you're going to be able to send Guardium directly to a beneficiary in the developing world. And what's cool about that is it doesn't go through a governments, a bank, or an organization. So remember Red Cross in Haiti? Can't happen here, and we're going to go even further than that, down the road, you're going to be able to track every dollar that you donated as easily as a FedEx, right? >> So you are creating a direct relationship between people who might want to help people and then a direct access for resources for the user. >> Correct. >> And so that's the primary, kind of a two >> That's one major flywheel. >> major flywheels going on. >> Just like people sponsor a child, safety is one of the biggest problems in the world. In fact, some people say, this guy named, Greg Hahn, who says it's the number one problem in the world that all other problems flow from the fact that people in the developing world aren't safe. Why don't they have water? Cause they're not safe. Why don't they have education? Cause they're not safe. Lawlessness has to be solved first. >> Trust is a huge part of this too. >> Yeah. >> So how do I set this up, where are you guys in the system, is there a product up and running, how do people get involved with your project? Take a minute to share that. >> Sure, so we have apps released today and they're distributed world-wide on IOS, Android, and Alexa. We also have an open API that lets anyone plug any alert device into our grid, obviously we have to, we want to know who you are first, but basically everyone is welcome. And so, and then our token sales site is at Guardium, Guardium.co. >> G, Guard, ium, Guardium. >> Yes, Guardium. >> And then Guardian Circle? >> Correct. >> Guardium with the m and the end of the token. What's the plan, what are you guys, how much have you raised, what's the story? Yeah, so we're selling ten million dollars worth of tokens, which represents 30% overall, 33% overall. We have a 100 million tokens in the sys, that, that's it, that will ever be distributed. It's on the NEO Blockchain, so we are, we are, we're sort of different from a lot of other folks. We're one of the very first western, we're not the first but we're one of the firsts. >> NEO has a good reputation of high performance. >> Yes >> Is that one of the considerations you had for them? >> Yeah, without a doubt. I mean, we deal in emergencies, so our tolerance for things like CryptoKitty swamping the network is very low. So yeah, so we liked what NEO had to say in a lot of ways because of that. >> I interviewed the CryptoKitties at Polycon, interesting story. It's a Pokemon moment for the internet stare. Well congratulations Mark, what's next for you guys, get through the sale, how's the team makeup look, what's going on with the company? >> Yeah, get through, I mean, definitely get through the sale is the biggest thing right now. We're a small team of, like about five people, plus some contractors. The next big thing that we have on our agenda is we're going out to India in four weeks to actually test the Xprize IoT panic button devices on the streets of Mumbai, so Guardian Circle plus device. >> Intense environment a lot of people there. >> Yeah. >> So let's talk about you. What is your background that got you here, or was there an itch you were scratching? Why this time, also the way to attract a lot of alph entrepreneurs, this is a disruptive time, but why Mark Jeffrey's, why now, why Guradian Circle, what's the passion behind it? >> So, well I started life as an engineer, but I won't bore you with all my adventures up until this moment. But in 2013, I became very interested in Bitcoin, wrote a book called, Bitcoin Explained Simply. Got the book, got the little crazy thoughts in my head. >> You're an author, speaker >> Right, same thing. >> distinguished influencer. (laughs) >> So that was sort of how that side began. In 2014, I basically, my girlfriend at the time had a stroke, she's fine, but at the time she was all alone. And she was on the floor of her garage, and I took her to the hospital, brought her back, and afterwards, I realized, she was alone for about a half an hour, if this had been a real stroke, this could have been very serious, she could have died, she could have been paralyzed. And she was drowning in help, there were about seven people who were either driving by or nearby while this was going on, within a 1000 yards. And she had no way to get to them. >> Yeah, yeah, a personal example of what you're doing. >> And I also realized, the other component was, all the help, I didn't know six, five of the other six people, they're her friends, they're not mine. But during her emergency, all of us need to be sharing location and in communication with each other immediately. And the importance of that just cannot be overstated in emergencies, seconds count. And so putting instant communications so that we can coordinate a response is the second-half of the problem. I initially did not intend to build an app. I went looking for this app and what I discovered was there are a ton of panic button apps, but all of them neglected solving the second-half of the problem, which is organizing the response. >> Yeah. >> And getting people on, in the same-- >> Mobilizing resources. >> Yeah, getting everyone into a war room without requiring them to know each other ahead of time, that was the big thing, no one had thought of that, so. >> It's like rolling up services when you need it instantly. It's like a compiler. >> It's at hawk services. >> You know, compile everything >> Yes, exactly. >> at real time assembly. >> Real time assembly, yeah >> Operating system. (laughs) >> that's exactly, it's great. That's actually a really good way to put it, yeah. >> No, but this is also pretty important, so it was a great personal example, thanks for sharing that personal story. But you know, there's a avalanches, whether you're a skier, it's people who go rock climbing, there's all kinds of use cases where a mountain biker is missing, all kinds of-- >> Remote locations are really big ones. >> I'm scuba diving, where are people, where were they last? So a lot of this is, are location based, and no one knows what the situation is, so the alerting is only one step to the value chain. >> It is, but I think, sorry you have a question. >> No, no, I was going to ask you, where does it go from there? >> Well I think, I think there are a lot of, I think safety check-ins, I think there's other things that we can do, but the one thing that, the one lesson that I've seen again, and again, and again, and again is that the companies that fail invariably, oh, the companies that don't focus always fail. So you got to pick one thing and be the best in the world at that one thing. And the emergency situation is our one thing, and that's big enough. >> Well, I think you have a great opportunity and we'll splint through the, as the evolution of this market grows, it's kind of a moving train, but the value promises is legit. I was talking to Fred Krueger, your friend and colleague in the business, it's a marketplace of these days, so it's money and marketplaces, in your case it's safety, marketplace. I could envision a day with your services where I publish and subscribe to services, I got in a catalog. >> Yes. >> Hey, I know my risks, everyone knows what they do in vanity, or risk factors whether you're jumping out of an airplane, or double black diamond skier. I would love to go to Lake Tahoe, or a mountain, or a place like this, and saying, I'm going to take some chances, here's what I'm going to subscribe to. >> (laughs) You're going to have to subscribe to some extra tokens while you're there. >> I would use Guardium. It could be more, I'm just brainstorming, thinking out loud, but I mean, that's the kind of web services framework you could bring. >> That's exactly right. >> Is that they way you guys are thinking about it? >> I do, I do, I'm so focused on this sort of food and shelter stage of our life right now. >> Yeah, get an ICO done. So yeah, we've got tons of all those ideas written done but we're not quite there yet, but when we get there, great ideas, absolutely. >> Well the use cases are changing because the peoples expectations are changing and now technology can meet these cases. So I'm seeing a lot of social entrepreneurship being done that are coming in through a funding vehicles that never would have got funded on venture capital funding. >> Totally correct. >> Whether it's battered women applications, human trafficking, safety apps, stuff that can make money, not be a kazillion, billion dollar business, but really change society and makeup. >> You've hit the nail on the head. There are a lot of Blockchain companies or ICO companies, this stuff, the venture guys, would never fund it because their model doesn't allow for it. They have, all these things have to be Facebook potentially, or they just have no tolerance for it. >> And the philanthropy world is not incented on economics, and also when the project loses its grant or funding the stack just gets thrown away. >> So this allows for sustainability for mission-based investing and developing. Slowly, I see societal entrepreneurship categorically going to boom from this wave. >> Yeah, totally agree. >> Across the board. >> The world will become a better place, we'll have better companies. >> Mark Jeffery, Guardian Circle, co-founder and CEO. This is theCUBE's exclusive coverage here on the ground in Puerto, Rico for Blockchain Unbound. A lot of great stuff here, a lot of great start-ups, investors, of course theCUBE. 2018 will be covering all the shows. I'm John Furrier, thanks for watching.

live from Stanford University in Palo Alto California it's the cube covering women in data science conference 2018 brought to you by Stanford welcome to the cube we are alive at Stanford University I'm Lisa Martin and we are at the 3rd annual women in data science conference or woods whiz if you're not familiar is a one-day technical conference that has keynote speakers technical vision talks as well as a career panel and we are fortunate to have guests from all three today it's also an environment it's really a movement that's aimed at inspiring and educating data scientists globally and supporting women in the field this event is remarkable in its third year they are expecting to reach sit down for this 100,000 people today we were here at Stanford this is the main event in person but there's over 150 plus regional events around the globe in 50 plus countries and I think those numbers will shift up during the day and I'll be sure to brief you on that we're excited to be joined by one of the speakers featured on mainstage this morning not only a cube alum not returning to us but also the first ever female president of Harvey Mudd College dr. Maria Klawe a maria welcome back to the cube thank you it's great to be here it's so exciting to have you here I love you representing with your t-shirt there I mentioned you are the first-ever female president of Harvey Mudd you've been in this role for about 12 years and you've made some pretty remarkable changes there supporting women in technology you gave some stats this morning in your talk a few minutes ago share with us what you've done to improve the percentages of females in faculty positions as well as in this student body well the first thing I should say is as president I do nothing nothing it's like a good job the whole thing that makes it work at Harvey Mudd is we are community that's committed to diversity and inclusion and so everything we do we try to figure out ways that we will attract people who are underrepresented so that's women in areas like computer science and engineering physics it's people of color in all areas of science and engineering and it's also LGTB q+ i mean it's you know it's it's muslims it's it's just like all kinds of things and our whole goal is to show that it doesn't matter what race you are doesn't matter what gender or anything else if you bring hard work and persistence and curiosity you can succeed i love that especially the curiosity part one of the things that you mentioned this morning was that for people don't worry about the things that you you might think you're not good at i thought that was a very important message as well as something that I heard you say previously on the cube as well and that is the best time that you found to reach women young women and to get them interested in stem as even a field of study is the first semester in college and I should with you off camera that was when I found stem in biology tell me a little bit more about that and how what are some of the key elements that you find about that time in a university career that are so I guess right for inspire inspiration so I think the thing is that when you're starting in college if somebody can introduce you to something you find fun engaging and if you can really discover that you can solve major issues in the world by using these ideas these concepts the skills you're probably going to stay in that and graduate in that field whereas if somebody does that to when you're in middle school there's still lots of time to get put off and so our whole idea is that we emphasize creativity teamwork and problem-solving and we do that whether it's in math or an engineering or computer science or biology we just in all of our fields and when we get young women and young men excited about these possibilities they stick with it and I love that you mentioned the word fun and curiosity I can remember exactly where I was and bio 101 and I was suddenly I'd like to biology but never occurred to me that I would ever have the ability to study it and it was a teacher that showed me this is fun and also and I think you probably do this too showed that you believe in someone you've got talent here and I think that that inspiration coming from a mentor whether you know it's a mentor or not is a key element there that is one that I hope all of the the viewers today and the women that are participating in which have the chance to find so one of the things every single one of us can do in our lives is encourage others and you know it's amazing how much impact you can have I met somebody who's now a faculty person at Stanford she did her PhD in mechanical engineering her name is Allison Marsden I hadn't seen her for I don't know probably almost 12 years and she said she came up to me and she said I met you just as I was finishing my PhD and you gave me a much-needed pep talk and you know that is so easy to do believing in people encouraging them and it makes so much difference it does I love that so wins is as I mentioned in the third annual and the growth that they have seen is unbelievable I've not seen anything quite like it in in tech in terms of events it's aimed at inspiring not just women and data science but but data science in general what is it about wizz that attracted you and what are some of the key things that you shared this morning in your opening remarks well so the thing that attracts me about weeds is the following data science is growing exponentially in terms of the job opportunities in terms of the impact on the world and what I love about withes is that they had the insight this flash of genius I think that they would do a conference where all the speakers would be women and just that they would show that there are women all over the world who are contributing to data science who are loving it who are being successful and it's it's the crazy thing because in some ways it's really easy to do but nobody had done it right and it's so clear that there's a need for this when you think about all of the different locations around the world that are are doing a width version in Nigeria in Mumbai in London in you know just all across the world there are people doing this yeah so the things I shared are number one oh my goodness this is a great time to get into data science it's just there's so many opportunities in terms of career opportunities but there's so many opportunities to make a difference in the world and that's really important number two I shared that it's you never too old to learn math and CS and you know my example is my younger sister who's 63 and who's learning math and computer science at the northern Alberta Institute of Technology Nate all the other students are 18 to 24 she suffers from fibromyalgia she's walked with a walker she's quite disabled she's getting A's and a-pluses it's so cool and you know I think for every single person in the world there's an opportunity to learn something new and the most important thing is hard work and perseverance that it's so much more important than absolutely anything else I agree with that so much it's it's such an inspiring time but I think that you said there was clearly a demand for this what Wits has done in such a short time period demonstrates massive demand the stats that I was reading the last couple of days that show that women with stem degrees only 26% of them are actually working in STEM fields that's very low and and even can start from things like how how companies are recruiting talent and the messages that they're sending may be the right ones maybe not so much so I have a great example for you about companies recruiting talent so about three years ago I was no actually almost four years ago now I was talking in a conference called HR 50 and it's a conference that's aimed at the chief human resource officers of 50 multinationals and my talk I was talking for 25 minutes on how to recruit and retain women in tech careers and afterwards the chief HR officer from Accenture came up to me and she said you know we hire 17,000 software engineers a year Justin India 17,000 and she said we've been coming in at 30 percent female and I want to get that up to 45 she said you told me some really good things I could use she she said you told me how to change the way we advertise jobs change the way we interview for jobs four months later her name is Ellen Chowk Ellen comes up to me at another conference this has happens to be the most powerful women's summit that's run by Fortune magazine every year and she comes up and she says Maria I implemented different job descriptions we changed the way we interview and I also we started actually recruiting at Women's College engineering colleges in India as well as co-ed once she said we came in at 42% Wow from 30 to 42 just making those changes crying I went Ellen you owe me you're joining my more my board and she did right and you know they have Accenture has now set a goal of being at 50/50 in technical roles by 2025 Wow they even continued to come in all around the world they're coming in over 40% and then they've started really looking at how many women are being promoted to partners and they've moved that number up to 30% in the most recent year so you know it's a such a great example of a company that just decided we're gonna think about how we advertise we're going to think about how we interview we're gonna think about how we do promotions and we're going to make it equitable and from a marketing perspective those aren't massive massive changes so whether it expects quite simple exactly yeah these are so the thing I think about so when I look at what's happening at Harvey Mudd and how we've gotten more women into computer science engineering physics into every discipline it's really all about encouragement and support it's about believing in people it's about having faculty who when they start teaching a class the perhaps is technically very rigorous they might say this is a really challenging course every student in this course who works hard is going to succeed it's setting that expectation that everyone can succeed it's so important I think back to physics and college and how the baseline was probably 60% in terms of of grades scoring and you went in with intimidation I don't know if I can do this and it sounds like again a such a simple yet revolutionary approach that you're taking let's make things simple let's be supportive and encouraging yet hopefully these people will get enough confidence that they'll be able to sustain that even within themselves as they graduate and go into careers whether they stay in academia or go in industry and I know you've got great experiences in both I have I so I've been very lucky and I've been able to work both in academia and in industry I will say so I worked for IBM Research for eight years early in my career and you know I tribute a lot of my success as a leader since then to the kind of professional development that I got as a manager at IBM Research and you know what I think is that I there's not that much difference between creating a great learning environment and a great work environment and one of the interesting results that came out of a study at Google sometime in the last few months is they looked at what made senior engineering managers successful and the least important thing was their knowledge of engineering of course they all have good knowledge of engineering but it was empathy ability to mentor communication skills ability to encourage all of these kinds of things that we think of as quote unquote soft skills but to actually change the world and and on those sasuke's you know we hear a lot about the hard skills if we're thinking about data scientists from a role perspective statistical analysis etcetera but those soft skills empathy and also the ability to kind of bring in different perspectives for analyzing data can really have a major impact on every sector and socially in the world today and that's why we need women and people of color and people who are not well represented in these fields because data science is changing everything in the world absolutely is and if we want those changes to be for the better we really need diverse perspectives and experiences influencing things that get made because you know algorithms are not algorithms can be hostile and negative as well as positive and you know good for the world and you need people who actually will raise the questions about the ethics of algorithms and how it gets used there's a great book about how math can be used for the bad of humanity as well as the good of humanity and until we get enough people with different perspectives into these roles nobody's going to be asking those questions right right well I think with the momentum that we're feeling in this movement today and it sounds like what you're being able to influence greatly at Mudd for the last twelve years plus there is there are our foundations that are being put in place with not just on the education perspective but on the personal perspective and in inspiring the next generation giving them helping them I should say achieve the confidence that they need to sustain them throughout their career summary I thank you so much for finding the time to join us this morning on the cube it's great to have you back and we can't wait to talk to you next year and hear what great things do you influence and well next twelve months well it's wonderful to have a chance to talk with you as well thank you so much excellent you've been watching the cube we're live at Stanford University for the third annual women in data science wins conference join the conversation hashtag wins 2018 I'm Lisa Martin stick around I'll be right back with my next guest after a short break

why from the mandalay bay convention center in las vegas it's the kue covering vmworld 2016 brought to you by vmware and its ecosystem sponsors now here's your host John furrier hey welcome back everyone we are here live in Las Vegas at the mandalay bay convention center in the hang space at vmworld 2016 i'm john fervid SiliconANGLE is our flagship program the cube where we go out to the events and extract the signal it annoys this is our seventh year covering vmworld and every year it gets bigger and better the cube and the guests on the content and I'm here with the person who's made it happen from day one Robyn Matlock was the CMO of VMware first of all congratulations on a great event and thank you for supporting the cube for seven years it's been fantastic and it gets better every year you well I'm thrilled to be here and you know a huge fan of the cube you're an integral part of the program so here we go again John we're ingesting all the day that we're analyzing and we're providing great great videos a lot of volume but what an interesting thing I want to get your take on because you have written the vmworld bus for a very long time don't remind me it's changed and grown and one of the conversations we've had all week is what I've been calling ecosystem two point oh what is the ecosystem going to evolve into for vmware and vm world and it's been interesting and so on to get your take on and one of the things that it was striking was what pat kelsey has said to me yesterday on the cube interview was VMware's not only if not a prop one product company anymore it has grown to be a multiple set of products on technologies which has created a diverse and growing community absolutely can you add some color to that because this has been it's always been the community is very strong in VMware vmworld and VMware so but it's evolving that's honestly shifting and changing it in bad way it's just growing and morphing can you comment on there I think it's a really interesting topic it's in it's a rich topic because it as VMware's business is changing first of all our value about the community has never changed I mean we really value an ecosystem our customers wanted expect that we work and play really well with the variety of technologies that are in their but of course is our business in portfolio has grown and expanded the nature of the types of companies that are engaged in and around as shifts and changes to and if it doesn't then we're probably all going to have some issues down the road so I think it's a lot like driven from customers what do they want all of us vendors to do to work together so their life is easier yeah and the other thing David's lawyer is the CTO Wikibon is very technical comment that it's the best vmworld ever from a statement of direction standpoints very clear that the data center role that vmware has and this intercloud in which we call Pat calls it cross cloud is a real rich area for innovation and growth oh I think we're just on the cusp of the potential of that so you heard us talk about the cross cloud architecture and we broke that down into a few things like the VMware cloud foundation that's recension the software-defined data center stack all with lifecycle management that you can consume on-premise and off premises the IBM partnership the opportunity for the V clutter network partners I mean there's just so many the size O's are involved in this it's just really it's almost like a whole economy that can integrate into this broader you know offering I guess with all that in mind how are you managing the logistics because you know it's pretty obvious at vmworld is back in Vegas Moscone is pretty much under construction for the next few years you're going to be here for a couple more years yes here for a couple more you learn and it's just growth in this community what's how do you do that what's the key keys to that you know I think first of all it's about really making sure you're connecting with your customers and your partners and it's about experiences right it's making sure that you're getting them the rich content this is a technical conference so we're going to be measured by did we showcase and engage our audience with the right kind of technical information give them hands-on access to the things that they want to learn and further their careers and you know I always use that it's like we've got to stay close to our customers so any feedback that you've heard positive areas to work on what are your thoughts and as you look back now it's day three looking out over the past few days and we can I say one of the things I'm most proud of and I am seeing it in the Twittersphere is the fact that we had a lot of customers do the talking customers do the showing there were over a hundred summer's here this week on panels in labs in keynotes on videos all talking about their experiences and this group of people they want to hear from their colleagues in their peers so I think customers really helped us this time tell our story and help people understand what does this mean for their business so customers coming on today on the cube so you continue to watch if you're out there I got to ask you the question because one of the things I every every cube event I always have my little puzzle pieces I want to try to figure out how know where the puzzle corners are and I've been asking all the VMware executives kind of hidden question but it's basically this what does VMware scan for and I've been kind of getting a couple different answers so you're obviously CMO so you're going to be right on message I want to get your thoughts on that but before your answer the best answer came from a former VMware employee Steve arid who is the CTO now he's a venture capitalist and just off the cuff II just said VMware likes to make complexity go away they want to simplify complexity create abstraction layers and that's essentially the theme of the show here so it's that how do you guys talk about that because the customers want to see the direction of VMware what is the official messaging what is is that is he on targeting me sees that you kind of made it comment like it's in the DNA of VMware I would agree that you know simplifying complexity is in our DNA I think it's a little bit hard to say that today's IT world though is simple III think we all have a long journey to really make IT simple I think we're about unleashing the innovation from IT and in order to do that you have to simplify the complicated so they can focus on the strategic right but I would say and our core what we're really about is how do we unleash that potential and remove obstacles simplify complexity to ensure they can contribute to their businesses with the most impact at the accelerated pace as possible that's why i think pats across cloud is interesting because that is certainly probably one of the most complex things to do absolutely to the cross cloud and only getting more complicated i think that's what we're seeing now you know fast for the cloud era is maturing but what we're finding now is businesses have many clouds they have SAS applications they have their private cloud they have multiple public clouds they have managed cloud services and we know we've been down this route before in the old compute server world managing these silos can become extremely complicated so I think right now we're already thinking about how do we drive this and simplify this other comment from our analyst kick off this morning and breaking down kind of the vmworld ecosystem and VMware and I like to get your thoughts on kind of the internal VMware conversation because I know and obviously the dell transaction with emc is going to be on the 7th so that's public now so but VMware it seems that David floyer said is unleashed and Michael Dell's making a commitment to VMware that's pretty sincere about being independent and partnering well I'm kind of seemed like EMC kind of had that invisible hand is invited to this David Floria said this but share some of the VMware because this is in the DNA is to be independent right you're right it is definitely in our culture and i think michael has been extremely consistent I've been with him in many meetings both public private and he is never wavered from his commitment to support VMware's independence to support our ecosystem and to really open up opportunities for us to grow at our full potential and I we are partnered with dell for a decade right this is not new to us and we have a great relationship with them regardless of this acquisition I think the opportunities and the doors are going to open even further there's a lot more we can do together but I really feel we've got a really good balance he knows that our ecosystem is the core success factor for us so ecosystem is a big big part of the success so in your definition what is the ecosystem two point oh I think the ecosystem involves a variety of things first of all there's emerging technologies their service providers their sizes there's the telcos there's ISVs there's the SAS providers there's the two-tier distribution the channel partners the people who touch the customers there's a consultants I mean I think it's just all evolving with us kind of in one big tornado you know I think it's all those things to get a lot of growth it's not a moving parts no and how about containers that so that you know a whole nother dimension right do and I was saying the container buzz was talking to Jerry Chen last night and say last year's all about containers only one session the cloud native session yesterday they did talk about it but it didn't dominate the show like it did last year the cross cloud really kinda was great and I'll see the end user computing stuff seems really compelling yeah I think things kind of ebb and flow it depends what's really new and so you know there's kind of different focuses each year I so give us the internal or our marketing philosophy now that you have stuff clicking together now with the product side you see the NSX with vsphere playing nicely it's a lot of stuff d-san is exploding the product the products are clicking absolutely oh there's a great chair that pad announced okay with it we'll do that later but how does that get marketed no product teams going to do it yes because it's interesting there's standalone products but also work well integrated yeah you know we're at this very interesting chasm and i would say we're kind of in our teenage years right now in my analogy and that when these products let's take virtual San or NSX when they're first coming out the door they need to be incubated and they need almost like startup attention and as marketers we wanted to give them that really dedicated focus but it's time for us now to grow into our 20s and what we need to do is to be more solution oriented and we need to be more industry oriented look at verticals and help our customers associate what's the impact in my world whether it's retail or its government or its healthcare so you'll see marketing at VMware shit more vertical solutions and verticals yes and by line of business kind of thing going on more mature more businesses I think it's really thing of the day our customers don't think about our line of businesses they think about what business problems are they trying to solve and they you know whatever business units we have is irrelevant to them I've taught in some of the VCS last night at that light speed party and a lot of Silicon Valley DC's were there and I said you know there's no Gartner Magic Quadrant for this horizontal solution set so you know usually have the magic quadrant you know the leadership's by categories but now you have this new kind of disruptive solution set which could be a vsphere here there and kind of stuff kind of cobble together integrated there's no magic quadrant for that so it's really hard for customers to find out the playbook right and we have to make that really simple for customers i also think that's the potential that vmware has which maybe is unique to a point product startup that they have one product we can put these things together for even more impact more value and a more seamless experience because i think that's key it's got to come together as an experience I no question Robin what are you going to take away from vmworld this year we're gonna take back to the ranch what are going to digest what are you going to share with your with your team and your colleagues that you've learned from this show you know I think we're really we're executing I think we've created a great experience I think we've attracted the right kinds of attendees you know this is just the first of many because we roll this program into barcelona in six weeks then we roll the following week all over asia i'm off to mumbai vented beijing we're just going to roll through Asia through December so the key is we're onto this right the content is right the cross cloud architecture is really resonating the cloud foundation it makes sense workspace one we just got to stay the course help make this stuff really simple and clear for our customers and partners that's great stuff it does make a lot of sense in and it's got clarity and you can see the 20 mile stare the straight and narrow and congratulations on a great vmworld John thank you so much appreciate it Robin Matlock CMO here inside the cube live at the Hang space the mandalay bay convention for vmworld 2016 you watching the cube