from the silicon angle media office in Boston Massachusetts it's the queue now here's your host David on tape hi everybody this is Dave lotta a and this is the cube the leader in live tech coverage this cube conversation I'm really excited Craig Hibbert is here he's a vice president of infinite at and he focuses on strategic accounts he's been in the storage business for a long time he's got great perspectives correct good to see you again thanks for coming on good to say that good to be back so there's a there's a saying don't fight fashion well you guys fight fashion all the time you got these patents you got this thing called neuro cache you're your founder and chairman mo che has always been - cutting against the grain and doing things his own way but I'd love for you to talk about some of those things the patents that you have some architecture the neuro cache fill us in on all that sure so when we go in we talk to customers and we say we have a hundred and thirty-eight patents a lot of them say well that's great but you know how does that relate to me a lot of these are and or gates and certain things that they don't know how it fits into the day to day life so I think this is a good opportunity to talk about several of those that do and so obviously the neural cache is something that is is dynamic instead of having a key in a hash which all the other vendors have just our position in that table allows us to determine all the values and things we need from it but it also monitors this is an astounding statement but from the moment that array is powered on every i/o that flows through it we track data for the life of the reins for some of these customers it's five and six years so you know those blocks of data are they random are they sequential are they hot are they cold when was the last time was accessed and this is key information because we bring intelligence to the lower level block layer where everybody else has just done they just ship things things come into acutely moving they have no idea what they are we do and the value around that is that we can then predict when workloads are aging out today you have manual people writing things in in things like easy tier or faster or competing products or two stories right and all these things that that manage all these problems are the human intervention we do it dynamically and that feeds information back into the Ray and helps to determine which virtual ray group it should reside on and where on the discipline Dalls based upon the age of the the application how it's trending the these are very powerful things in a day where we need eminent information send in to a consumer in a store I'd it's all all this dynamic processing and the ability to bring that in so that's that's one of the things we do another one is that the catalyst for our fast rebuilds we can rebuild two failed full 12 terabyte drives in under 80 minutes if those drives are half full then it's nine minutes and this is by understanding where all the data is and sharing the rebuild process from the drives that's another one of our patterns perhaps one of the most challenging that we have is that storage vendors tend to do error correction at the fibre channel layer once that data enters into the storage array there is no mechanism to check the integrity of that data and a couple of vendors have an option to do this but they can only do it for the first right and they also recommend you to turn that feature off because it slows down the box so we're infinite out is unique and I think this is for me one of the the most important paths that we have is that every time we ride a 64k slice in the system we assign some metadata to that and obviously it has a CRC check sum but more importantly it has the locality of reference so if we subsequently go back and do a reread and the CRC matches but the location has changed we know that corruption has happened sometimes a bit flipped on right all of these things that constitute sound data corruption that's not just the impressive part what we do at that point is we dynamically deduce that the data has been corrupt and using the parity in the quorum where it were a raid 6 like a dual parity configuration we rebuild that data on the fly without the application or the end-user knowing that there was a problem and that way served back the data that was actually written we guarantee that were the only array that does that today there's massive for our customers I mean the time to rebuild you said 12 terabyte drive I mean I yeah I would have thought I mean they always joke how long do you think it takes to rebuild a 30 terabyte drive because eventually you know sure you know it's like a month with us it's the same so if you look at our three terabyte drives it was 18 minutes the four terabyte drives 18 minutes the 618 minutes 812 will be good all the way up to 20 terabyte drives figuration we have no what I came back to a conversation we've had many many times we've shown you guys we were early on in the flash storage trend and we saw the prices coming down we done like high-speed spinning disks were there days were numbered and sure correct in that prediction but then you know disk drives have kept that distance yeah you guys have a skewed going all flash because the economics but help us understand this because you've got this mechanical device and you yet you guys are able to claim performance that's equal to or oftentimes much much better than a lot of your all flash competitors and I want to understand that a little bit it suggests to me that there's so much other overhead going on and other ball necks in the system that you guys are dealing with both architectural II and through your intelligence software can you talk about that absolutely absolutely the software is the key right we are a software company and we have some phenomenal guys that do the software piece so as far as the performance goes the the backend spinning discs are really obfuscated by two layers of virtualization and we ensure that because we have massive amounts of DRAM that all of that data flows into DRAM it will sit in DRAM for an astonishing five minutes I say astonishing because most of our vendors try to evict cache straight away so they've got room for the next one and that does not facilitate a mechanism by which you can inspect those dumb pieces of data and if you get enough dumb data you can start to make him intelligent right you can go get discarded data from cell phone towers and find out we know where people go to work and what time they worker because of that what demographic at the end and you know now you're predicting the election based upon discarding itself on talladega so so if you can take dumb data and put patterns around it and make it sequential which we do we write out a log structured right so we're really really fast at the front-end and some customers say well how do you manage that on the backend here's something that our designers and architects did very very well the the speed of the of ddr3 is about 15k per second which is what Cindy REM right now we have 480 spindles on the backend if you say each one of them can do a hundred 100 mics per second which they can do more than that 200 that gives us a forty eight gigabit gigabyte sorry per second backplane D stage ability which is three times faster than the DRAM so when you look at it the box has been designed all the way so there is no bottleneck through flowing through the DRAM anything that still been access that comes out of that five minute window once it's D stays to all the spindles incidentally analog structured right so right now it over 480 spindles all the time and then you've got the random still on the SSD which will help to keep that response time around about 2 milliseconds and just one last point on there I have a customer that has 1.2 petabytes written on a 1.3 a petabyte box and is still achieving a 2 millisecond response time and that's unheard of because most block arrays as you fill them up to 60 70 % that the performance starts going in the tank so I go down memory lane here so the most successful you know storage array in the history of the industry my opinion probably fact it was symmetric sand mosha a designed that he eschewed raid5 everybody was on the crazy about raid 5 is dead no no just mirror it yeah and that's gonna give us the performance that we need and he would write they would write 2d ran and then then of course you'd think that the D stage bandwidth was the bottleneck because they had such a back high a large number of back-end spindles the bandwidth coming out of that DRAM was enormous you just described something actually quite similar so that I was going to ask you is it the D stage bandwidth the bottleneck and you're saying no because your D stage being what there's actually three tighter than the D rate up it is so with the symmetric some typical platforms you would have a certain amount of disk in a disk group and you would assign a phase and Fiber Channel ports to that and there'd be certain segments in cash that would dedicated those discs we have done away with that we have so many well with two layers of the virtualization at the front as we talked about but because nothing is a bottleneck and because we've optimized each component the DRAM and I talked about the SSDs we don't write heavily over those we write in a sequential pattern to the SSD so that the wear rate is elongated and so because of that and we have all the virtualized raid groups configured in cache so what happens is as we get to that five-minute window we're about 2 D state all of the raid groups the al telling the cash how to lay out the virtual raid structure based on how busy or the raid groups are at the time so if you were to pause it and ask us where it's going we can tell you it's the Machine line it's the artificial intelligence of saying this raid group just took a D stage you know or there's a lot of data in the cache that's heading for these but based upon the the prediction of the heart the cold that I talked about a few months ago and so it will make a determination to use a different virtual rater and that's all done in memory as opposed to to rely on the disk so we're not we don't have the concept of spare disk we have the concept of spare capacity it's all shared and because it's all shared it's this very powerful pool that just doesn't get bogged down and continues to operate all the way up to the full capacity so I'm struggling with this there is no bottleneck because there's always a problem that can assure them so where is the bottleneck the ball net for us is when the erase fault so if you overwrite the maximum bandwidth and that historically you know in in 2016-2017 was a roughly 12 cube per second we got that in the fall 2018 to roundabout 15 and we're about to make the announcement that we've made tectonic increases in that where will now have right bandwidth approach in 16 gig per second and also read bandwidth about 25 K per second that 16 is going to move up to 20 remember what I said we release a number and we gradually grow into it and and and maximize and tweak that software when you think that most or flash arrays can do maybe one and a half gig per second sustained writes that gives us a massive leg up over our competition instead of buying an all flash array for this and another mid-tier array for this and coal social this you can just buy one platform that services at all all the protocols and they're all access the same way so you write an API one way mark should almost as big fan of this about writing code obviously was spinnaker and some of those other things that he's been involved in and we do the same thing so our API is the same for the block as it is for the NAS as it is for the ice cozy so it's it's very consistent you write it once and you can adapt multiple products well I think you bring about customers for short bit everybody talks about digital transformation and it's this big buzzword but when you talk to customers they're all going through some kind of digital transformation oh they want to get digital right let's put it that way yeah I don't want to get disrupted they see Amazon buying grocers and while getting into the financial services and content and it's all about the data so there's a real disruption scenario going on for every business and and the innovation engine seems to be data okay but data just sitting there and a data swamp is no good so you got to apply machine intelligence for that to that data and you got to have scale mm-hmm do you guys make a big deal about about petabyte scale yeah what are your customers telling you about the importance of that and how does it fit into that innovation sandwich that I just laid out sure no it's great question so we have some very because we're so have 70 petabytes of production over those 70 yep we have a couple of those both financial institutions very very good at what they do we worked with them previously with a with another product that really kind of introduced another one of most Shea's products that was XIV that introduced the concepts of self-healing and no tuning and things like we don't even talked about that there's no tuning knobs on the infinite I probably should mention that but our customers said have said to us we couldn't scale you know we had a couple hundred terabyte boxes before there were okay you know you've brought you've raised the game by bringing in a much higher level of availability and much higher capacity we can take one of our but I'm in this process right now the customer we can take one of our boxes and collapse three vmax 20 of VMAX 40s on it we have numerous occassions gone into establishments that have 11 12 23 inch cabinets two and a half thousand spindles of the old DMC VMO station we've replaced it with one 19-inch rack of arts right that's a phenomenal state when you think about it and that was paid for you think some of these v-max 47 it's 192 ports on them Fiber Channel ports we have 24 so the fibre channel port reduction the power heating and cooling over an entire row down to one eight kilowatt consumption by the way our power is the same whether it's three four terabytes six eight twelve they all use the same power plan so as we increase the geometry capacity of the drives we decrease the cost per usable well we're actually far more efficient than all fly sharing with the most environmentally friendly hybrids been in this planet on the array so asking about cloud so miss gray on the planet that would be yeah so when cloud first sort of came out of the division Financial Services guys are like no clouds that's a bad word they're definitely you know leaning into that adopting it more but still there's a lot of workloads that they're gonna leave on Prem they want to that cloud experience to the data what are you hearing from the financial services customers in particular and I and I've single them out because they're they're very advanced they're very demanding they are they a lot of dough and so what do you see in terms of them building cloud hybrid cloud and and what it means for for them and specifically the storage industry yeah so I'm actually surprised that they've adopted it as much as they have to be honest with you and I think the the economics are driving that but having said that whenever they want to get the data back or they want to bring it back home prime for various reasons that's when they're running into problems right it's it's like how do I get my own data back well you've got to open up the checkbook and write big checks so I think infini debt has a nice strategy there where we have the same capabilities that you have on prime you having the cloud don't forget nobody else has that one of the encumbrances to people move into the cloud has been that it lacks the enterprise functionality that people are used to in the data center but because our cost point is so affordable we become not only very attractive or four on Prem but for cloud solutions as well of course we have our own new tricks cloud offering which allows people to use as dr or replications and so however you want to do it where you can use the same api's and code that your own dis and extrapolate that out to the cloud I was there which is which is very helpful and so we have the ability if you take a snapshot on Amazon it may take four hours and it's been copied over to an s3 device that's the only way they can make it affordable to do it and then if you need that data back it's it's not it's not imminent you've got to rehydrate from s3 and then copy it back over your snapshot with infinite data its instantaneous we do not stop i/o when we do snapshots and another one the patterns we use the time synchronous mechanism every every AO the rise has a timestamp and we when we take a snapshot we just do a point in time and in a timestamp that's greater than that instantiation point is for the volume and previous is for the snapshot we can do that in the cloud we can instantly recover hundreds of terabytes worth of databases and make them instantly available so our story again with the innovation our innovation wasn't just for for on pram it was to be facilitated anyway you are and that same price point carries forward from here into the cloud when Amazon and Microsoft wake up and realized that we have this phenomenal story here I think they'll be buying from us in leaps and bounds it's it's the only way to make the cloud affordable for storage vendors so these are the things you talk about you know bringing bringing data back and bringing workloads back and and there are tool chains that are now on Prem the kubernetes is a great example that our cloud like and so when you bring data back you want to have that cloud experience so automated operations plays into that you know automation used to be something that people are afraid of and they want to do do manual tearing member they wanted their own knobs to turn those days are gone because people want to drive digital transformations they don't want to spend time doing all this heavy lifting I'm talk about that a little bit and where you guys fit yeah I mean you know I say to my customers to not to knock our competition but you can't have a service processor as the inter communication point between what the customer wants and it deciding where it's going to talk to the Iranian configure it's going to be instantaneous and so we all we have we don't have any Java we don't have any flash we don't have any hosts we don't have massive servers around the data center collecting information we just have an html5 interface and so our time to deployment is very very quick when we land on the customer's dark the box goes in we hook up the power we put the drives in we're Haiti's the word V talk because it brings back memories for a lot of course I am now we're going back in time right knowing that main here and so we're very dynamic both in how we forward face the customers but also on the backend for ourselves we eat our own dog food in the sense that we are we have an automation team we've automated our migration from non infinite out platforms towards that uses some level of artificial intelligence we've also built a lot of parameters around things like going with ServiceNow and custom sites because well you can do with our API what other people take you know page and page of code I'll give you an example one of our customers said I need OC i the the let-up management product we called met up and they said hey listen you know it usually takes six months to get an appointment and that it takes at least six months to do the comb we said no no we're not like any other storage render we don't have all these silly raid groups and spare disk capacity you know this weave three commands we can show in the API and we showed them the light Wow can you send us an array we said no we can do something better we were designed SDS right when when infinite out was coded there was no hardware and the reason we did that is because software developers will always code to the level of resilience of the hardware so if you take away that Hardware the software developers have to code to make something to withstand any type of hardware that comes in and at the end of the coding process that's when we started bringing in the hardware pieces so we were written STS we can send vendors and customers a an OVA a virtual appliance of our box they were able to the in a week they told the custom we have to go through full QA no reason why it wouldn't work and they did it for us and got it was a massive customer of theirs and ours that's a powerful story the time to deployment for your homegrown apps as well as things like ServiceNow an MCI incredible infinite out three API calls we were done so you guys had a little share our partnership with met up in the field we did yeah I mean was great they had a massive license with this particular customer they wanted our storage on the platform and we worked very very quickly with them they were very accommodating and we'd love to get our storage qualified behind their behind their heads right now for another customer as well so yeah there's definitely some sooner people realize what we have a Splunk massive for us what we're able to do was plunk in one box where people the competitors can't do in a row so it so it's very compelling what we actually bring in how we do it and that API level is incredibly powerful and we're utilizing that ourselves I would like to see some integration with canonical Marshall what these guys have done a great job with SDS plays we'd like to bring that here do spinnaker do collect if I could do some of those things as well that we're working on the automation we just added another employee another FTE to the automation team and infinite out so we do these and we engage with customers and we help you get out of that trench that is antiquity and move forward into the you know into the vision of how you do one thing well and it permeates the cloud on primary and hybrid all those guys well that API philosophy that you have in the infrastructure is code model that you just described allows you to build out your ecosystem in a really fast way so Greg thanks so much for coming on thank you and doing that double click with this really I'd love to have you back great thanks a lot Dave all right thank you welcome thank you for watching you're watching the cube and this is Dave Volante we'll see you next time

[Music] hello I'm John furry with the ques we're back walk chain week New York consensus 2018 sold-out show let's jump in [Music] blockchain decentralized applications what's the areas and people should focus on what's it like you're navigating the sea of AB Road that is exactly the question you should be asking as business person one sell me pulled me on the strip to some pushy faithless at that point we knew that this is going to change the world now we're entering the inner Canal you doing well in doing good at the same time and that's what crypto is all about right the discipline to mediates all of these industries filled with central governments are looking at in supporting enterprises getting into it and this is the future it's not just an American we signed a deal with the Indian government which is essentially going to the 50 million people out of poverty I think in the convenient and then we're going to Dubai and China my Kroger it's all up and down the west coast of Haiti to help these people lift themselves out of Darkness the blockchain phenomenon and crypto and gentle [Music] so many smart feet that are figuring that down one by one and getting involved flywheel here is the network offender and networks are powerful when I think of watches and watches I think of networks and digital cooperatives most open market I've ever seen where everybody's willing to talk to each other to try and share ideas to make this grow really democratize investing socrata its finances it's changing the landscape completely leaders of old paradigms often have trouble embracing winning the winners here are gonna be bigger than Google bigger than Apple because the market is bigger all the ingredients are there the capital markets are changing radically technology product markets that with regulatory landscape there is an intercultural between the old bankers we should really compete on the application layer and that we should collaborate on the code base think of I see us as we know them today as project finance not corporate the best ideas the winners have not yet been decided thanks much for coming have a great night everybody let's do I'm John Fourier your host thanks for watching [Music]

>> Narrator: From New York, it's theCUBE, covering Blockchain Week. Now, here's John Furrier. (digital music) >> Hello, everyone. Welcome back to theCUBE coverage here on the ground. Here in New York City for Consensus 2018, sold out event. This is the premiere show for the Crypto Blockchain world. It's part of Blockchain Week, New York City, #BlockchainweekNY, for New York. A lot of events going on. Everyone's here, a lot of breaking news. I'm here with CUBE alumni, Dan Bates, ImpactPPA. He was on with us in our show in Puerto Rico, at CoinAgenda. Dan, great to see you, thanks for comin' in. >> Thanks, John. Glad to be here. >> So, you've got some hard news. Tell us a little about the conversation we had about, couple weeks ago, in Puerto Rico. You got a great mission, renewable energy. You got a token. You've been busy. You got a concrete deal. You're doing business. You're not just saying it, you're doing it. >> Yeah, shocking. >> Take a minute. What's the hard news? >> All right, so we're really proud to announce today, that we signed a deal with the Indian government, which is essentially going to lift 50 million people out of poverty. Women. How they're going to do that is they're going to help restart their textile industry. It's called Harit Khadi. It's an old craft of India, spinning cotton into really high quality fabric. What they're going to do is they're going to put an energy efficient loom in a woman's home. It's going to be powered by our technology. And the whole process, all supply chain and payment will be managed by our token. >> Take a minute real quick, to explain the technology. I know it's recycling. We've done it before. But for this first, while we're going to get context for this big news, what's, real quickly, what do you guys do? >> We install renewable energy systems on rooftops. In this case, it'll be a rooftop. In many cases, it's large microgrids. So, we use wind and solar technology to drive to batteries. And then we allow people to pay for power on an as needed or pay a you go model. It's very much like what M-PESA does in Africa. We've de-centralized electricity. De-centralized M-PESA for electricity. >> You took an economics utility, great thing. By the way, state of California, where I live, just mandating all new construction have solar panels. Not sure they're going to tokenize it. They might be getting it all wrong. But, you do an amazing mission. Great technology. But I'm amazed by the real deals you're doing. You got a PO in hand, real business. >> Yes. >> Signed. >> Yes. Sealed and delivered. >> Yes. >> What is it? How much, what's goin' on? This is big news. >> Yeah, the purchase order that we have is going to represent one quarter of 1% of this project. It's designed to put 125,000 women to work. I can tell you the number has a lot of zeros on it. >> So there's real cash in the barrel? >> This is a nine-figure-- That's right. This is nine-figure purchase order, that we have out of them. It's a big deal. 100 million plus. >> Yeah, 100 million plus. >> Just as a POC. >> Just on the POC, yeah. What we're going to be doing is we're setting this deal up now. End of June, early July, we will doing the inauguration on the first textile facility in Kahana, which is a city in India. And Prime Minister Modi is slated to cut the ribbon, to set this project in motion. His goal, and the Minister of Small and Medium Enterprises, Minister Singh, whom I met with a couple of weeks ago, they are committed to bringing 50 million people out of poverty. >> So this is really high impact, in my opinion, pun intended. You got a ImpactPPA. You got a mission-driven organization, real problem, growing middle class, by the way, is coming fast and furious. >> Exploding. >> You're connecting energy with token economics. Real money's on the table. Real impact to people's lives, with democratization. In this case, it's not, but it could apply to any other thing. This is just one example. >> That's right. This is the largest, in my opinion, from my view, from my vantage point, this deal alone, the pilot actually, that quarter of 1%, is the largest commercial blockchain project in the world. I can't see of anything else that's even close, right now. >> The claim has been made. The largest commercial blockchain deal in the world done by Dan Bates, ImpactPPA. Congratulations. Great stuff. Great to have you on theCUBE. >> Thank you, John. >> We want to ask you now, shift gears to the event. You were out late last night, networking celebrating the success, doing more business. What are you doing here? Obviously, you're not done. It's the beginning of a big deal. There's only one deal. What other things you got goin' on? >> Oh, we got projects. We just signed a partnership with the Earth Day Network. They're responsible for launching Earth Day, 48 years ago. We've got a project with them, 50 by 50. We're going to be doing 50 installations around the world with our partnership by their 20th, or their 50th anniversary in 2020. We're here talking to protocols. We're here talking to strategic partners at Consensus. And it's an amazing show. The energy around here is just unbelievable. >> You know what I love about your project? And you know, we've talked before, but for the folks watching, you combine a mission-driven, high-need deal, electricity, with technology. I mean, it's.... If I'm a young person, I want to be in this business. How're you onboarding people? You guys are hiring? What kind of people are you hiring? >> Well, of course, we're looking for developers to help us with the token piece of it, the blockchain piece. We're also looking for guys who can help us get this thing to scale. That's going to be really critical. So we're talking to a whole bunch of guys around protocol to see who can bring on board, in this case, 125,000 people, like tomorrow. We're also looking for energy guys, engineering guys, because we've got projects all over the world. Don't forget, we're still doing those 42 cities in Haiti. Microgrids all up and down the West Coast of Haiti to help these people lift themselves out of darkness. We do that too. >> Dan, congratulations. You guys're doing great work. >> Thank you. >> I'm proud to know you, and I really believe in what you're doing. Thanks for doing it. >> Great. >> Appreciate it. >> Thank you very much, John. >> theCUBE coverage here in New York City. Big news. The largest commercial blockchain deal that we know of, that we've seen. If there's others out there, come challenge that and let's see it. Real offers being done. Dan Bates, ImpactPPA, CUBE coverage, here in New York at Consensus Blockchain Week. Be back with more, thanks for watching. (digital music)

I'm from San Juan Puerto Rico it's the cube covering coin agenda brought to you by silicon angle hello everyone welcome to special cube covers we're here exclusive conversations at coin agenda we just had blockchain unbound Puerto Rico is where we're at and we'll covering all the trends and latest news and analysis and cryptocurrency blockchain decentralized internet my next guest is Dan Bates founder and president of impact PPA Dan great to have you on thanks John glad to be here so one of the trends I'm noticing is a couple things flight to quality on the ico side first of all lot of the Deadwood's being pushed aside by the community still some stuff out there that you know might not have a business model but good entrepreneurs doing it then you start to see real use cases emerging I interviewed Green Chain they're disrupting how produce grains movement between suppliers and buyers and other impact mission driven stuff like how do you solve the energy crisis right we're in Puerto Rico right the grids half alive everyone knows that you're doing something really compelling take a minute to explain what you guys are doing is you have a token up and running what are you guys doing what's your value proposition so what we do is we've created a system by which you can now have renewable energy delivered to developing nations and we've taken the intermediary out of the equation whereby the world bank historically would take years to fund a project if they would do that they're big trepidation was how do you get paid at the end of the day so what we've done is we've come up with a solution that allows for generation of rent you know with the energy using renewables and track it all the way through to a payment rail if you will that a user can now prepay for energy on their mobile device it's m-pesa if you know what end pace is in Africa 70% of the transactions in Africa are done on a mobile device we are decentralized and pace up for energy so ok mobile app I get out you everyone can think about BRR and all the benefits and Airbnb brings you just have stuff happened talk about what's under the hood what's actually disruptive about what you guys are doing give some specifics because you're tying into Isis and jittering energy using the blocks you have a token how does it all work okay so what we do is in in the in the ability to fund the project getting the World Bank getting USA USA ID out of the equation what we now allow for is the community typically we are very liberal or tend to skew liberal right we actually believe that climate change is real and we want to help support these economies and these new types of you know betterment of the planet right but we don't expect that to be a philanthropic effort so people will buy the impact token which will fund projects that will then create what we're doing right now it's an AR C 20 of what we call a gen credit not a secondary token it's a credit that allows people to access the ledger so a guy will go down to the store just like he does right now and he charges his phones with more minutes or with a data plan it's fiat to a plan a digital currency we do the same thing it's now fiat into a gen credit we call it that allows them and transact with the blockchain so we get identity we get reputation we get trust and honesty about those transactions using the blockchain okay so where does the energy come from because the energy sources now are interesting because you're seeing people do great amazing things solar panels wind farming they see an Asia top of the apartment buildings there's a lot of wind yeah generally but how do they move that power into the market all right so what we do is right now we're using wind and solar rooftop or micro grid for instance we just finished a project in Haiti doing 150 kilowatts for a town called les a wha they haven't had power in two years a hurricane matthew prior to Hurricane Maria coming through Puerto Rico Puerto Rico's in a similar situation right so we created this micro grid using their existing infrastructure of transmission to distribution then we put smart meters on the home that smart meter connects to the blockchain and now people can have power at their homes pay-as-you-go awesome so what I've been to some of the hurdles you guys have had obviously to me it's a no-brainer of energy being tokenized is that makes such sense why wouldn't you want to do that obviously these regulatory issues that are incumbent legacy Dogma or or specific legislation of paperwork what not where's the efficiencies being automated away with the blockchain and what are some of the hurdles that you guys have gone through to get to this point all right so we work in the emerging economies of the world oftentimes there is not the kind of regulation that we have in the US or in the developed world like the EU something like that so when we go out to remote we go out to remote places like you know in Kenya and Ethiopia Latin America wherever it might be we don't have some of the Institute's that you would have if you were trying to set this up in Palo Alto I don't have to worry about PG&E and an interconnect and an off take and all that so what we do is that we'll go out set up a micro grid we're giving power to people who may have never had it before so all those regulatory layers are stripped away they're grateful for it that can they pay for it yes they can't afford to go buy a solar panel and a wind turbine on batteries and inverters nor would they know how to hook it all up yeah but they know that if they can buy power on a cellphone like they're already doing for other goods and services now we've got a game-changer Dan talk about the token economics I get this the payment rail piece mobile app no-brainer I get that check okay easy to use now I want to as a buyer of energy there's a token I some children there where's the other side of the marketplace how does that token economics work do you just take us through a use case and walk us through that example sure so as I said the impact token is our base token that will be the the value token that purchasers will buy in order to fund projects once we go beyond that and we now have what we call a Jen credit it may not be a token in the traditional sense or a coin it's a credit that allows us to transact with the ledger that way we can know about these people one of the greatest opportunities that we feel that we have in the marketplace is identity and reputation you have a billion two people who don't have a connection what if we could learn about those billion too and understand how they use power and where they use power so Jen credits kind of off chain management that you're doing you write to the ledger for in term util access right for that Tran action I got to ask you about things like spoofing why can't I just take your energy this is where the tokens become interesting because I mean it should solve the spoofing problem well right and you know energy energy needs to be passed down copper it's got to go on a wire that doesn't mean somebody's not going to cut the wire and bootleg it and all that stuff smoothing is not going to be the problem in this case it is a physical connection that needs to be made our smart meters allow for us to turn on or off let that connection by the user right if he doesn't pay you don't forget it yeah you know there's vandalism they're stuffed all over the world and we have methods in place to try and mitigate that as much as possible you you saw our platform that we're building we're tokenizing our media business amazing you liked it was good thanks for the plug there I was an aspirin and we were talking last night about our you know generational gap between us and our kids and you have your son here and your son's working with you my sons Alex working with us we have a young team as well I want you to talk about someone who's so experienced in the business you've done a lot of variety adventures from you know film to entertainment technology us older veterans it's the polite way to say it have seen the movie before they've seen the waves this is a huge way but this wave is gonna be can surf a few of them hang ten on our boards but this wave is really gonna be powered and led by the younger generation what's your thoughts share your vision of the role that the younger generation has to take here and what makes them capable in your mind okay so I'm gonna answer that question two ways first of all I'm so enamored with what the younger generation is trying to do with this corruption let's change the existing paradigm and make something better that's what blockchain allows for all sorts of industries goods and services right it's gonna be amazing what these guys come up with that's one of the things I love about doing this thing right I'm an old guy and I get to hang around these young people makes me feel young again yeah but the other thing that we have and I think you share it as well as we have to offer to these young guys experience right it's not like we're gonna go out to a market that we don't know about and try and explore it for success you know I've been in the renewables business for ten years delivering projects to 35 countries I got my boots on the ground I got my hands dirty doing this for 10 years now and I think the other part of that building this project and making it successful is the team that we've put together behind it we have an advisor who advises presidents dr. Michael Dorsey that's really important that's valuable that he understands the global marketplace the way he does the other one is Vinay Gupta who has been in blockchain since the 90s and has always wanted to work in the developing world with a block came distributed ledger technology that's really important I think I want to just double down and we amplify that point this is not a young man's game only exclusively it's such this markets attracting alpha entrepreneurs older veterans because as you said earlier it disrupts every vertical that's right so experience and mentorship bringing people together that can help that's right celebrate the disruption that's right driven by the young guys cool I love that but it's not like Zuckerberg made this one comment oh if you're not under the age of 30 then you don't know such delivery he got his ass handed to him on that but in this case this market is open and willing to learn and the disruptions the mission that's right and this team matters that's our experience the makeup of your board makeup of your advisors since a roll for everybody look experiences capital right it is its own virtual currency having been in all these countries having worked with presidents having worked in the 90s you know since the 90s and what that is valuable it's intangible but it is valuable dan I think we just invented a new category in the ico category an advisor tokens [Laughter] cottage industry believe tokens anyway but imagine if you could actually measure an advisor yeah the quality of adviser and the roles that they play absolutely as a token that's coming up next in our our next I see oh hey I really appreciate what you're doing I love how you work with your son father-son team you recognize the role of how the generations can shift together love it love your mission thank you thanks for sharing the news coverage here in Puerto Rico been here on the island all week getting the best stories the best people sharing them with you were open content that's the cube doing our part here at coin agenda for one day we're not gonna be you tomorrow go to Vegas just came back from watching unbound great stuff John let me give you the the URL if you don't mind no problem please if you want to go learn more about us impact PPI calm great job impact PBA calm is the cube live coverage here in Puerto Rico more after this short break

>> Narrator: Live from San Juan, Puerto Rico. It's theCUBE, covering Blockchain Unbound. Brought to you by Blockchain Industries. >> Hello everyone, welcome back to our exclusive coverage of, in Puerto, Rico for Blockchain Unbound. This is the industry conference room. People around the world from Silicon Valley, New York, and around the glove, coming to Puerto, Rico to talk about Blockchain decentralized internet cryptocurrency and really the future of society and global economic value creation of course our continuing coverage is focusing La Sierra for 2018. Our next guest is Mark Jeffery, CEO and Co-Founder of a company called Guardian Circle. Welcome. >> Thank you, thanks for having me. >> So you guys are doing something really interesting, so we, first of all, we like to geek out, as Fred say, "We're alpha-geeks." But we love IoT, cloud computing. You're doing something really interesting right now with Blockchain and this new decentralized internet around something of a critical infrastructure nature. Take a minute to talk about Guardian Circle's product, the coin, token that you're doing, and what it all means. >> So, Guardium is the token, the company's called Guardian Circle. Together they comprise global decentralized emergency response. So, six billion people on earth have no 911, There's just no magic number you can call, right? So hold that in your mind for a second. The other one billion of us, we do have 911, but it's not very good, it hasn't been really updated since the 60's. If you call 911 and if you're lucky enough to not get a busy signal, they have no idea where you are. Your location information is not transmitted. Which Uber can find you more easily than 911. Which is just insane, but that is the way it is. So, nevermind, so throw all that out >> So 911 is broken? 911 is broken. >> Yep If you have it, it's broken, and most people don't have it, so throw the whole thing out the window, let's start over. What would we build today? The way the world should work is whenever you're in trouble, no matter where you are on the globe, all you should have to do is press a button, that button sends an alert up to the Cloud, the Cloud looks down and sees what people and resources are already nearby, and then activates, coordinates, pushes all that help to you as quickly as possible. So, ten people in three minutes. That's what were, that's our-- >> So a couple things going on. So to me when you say, what should we start from scratch, put in my little operating system design network solutions add on, all kind of rolled into one as a stable, fault-tolerant, resilient, robust, always on network. >> Yes. >> Database that is fully interoperable and updated in real time of every number, every location, every persons capability to understand the discovery and resolution of a number. >> Yeah, so >> So that sounds like the internet. That sounds like the internet. >> (laughs) Well that's a little bit, probably further than we're going right now, but yes. Ultimately, you're correct. That would be the ultimate-- >> So no legacy baggage, 1960's Telco. >> No >> We're talking about immobile, in Africa for instance, there's more mobile penetration than anything else. That's what they got. >> Yes. >> So every country is their own sovereign kind of architecture? >> Yes >> Are you guys looking at it from a global perspective or regional? >> Global, so we think that, I mean, this is, this thing should be mobile native, location aware, and the alert should go out to multiple parties. And the phone number is your identifier in this system, but it's effectively an IP based system, really, so you're right. We have to balance that against privacies, so you get to decide who is on your alert grid, right? So you have to emphatically say, yes my friends, family and neighbors, and the subscription services, and if available, these official services. >> So Blockchain can solve the immutability privacy issue? >> Yes. >> The decentralized nature of network effect is a dynamic that people look for in good deals or good architecture. That's in place. >> Yes. >> People have a social graph, interest graphs connections. So the analog world is going digital. I mean, the old days was, is there a doctor in the house? But you were limited by how far you could yell. >> Right. >> So here you're saying literally, if you connect properly, the users in charge are their, their data. >> Yeah. >> They can dictate what they want to connect to, where, is that kind of how it works, is it peer to peer? >> Yeah, it's sort of peer to peer. I mean, a lot of people think, a lot of people mishear me a little bit and think that when you press that button, the alert goes out to everybody that's nearby, right? So total strangers that may or may not be trustworthy are suddenly coming, that's not what I'm saying. That is not what we're doing because we don't want to accidentally summon Jack the Ripper, like that's, you don't want to make a bad situation worse, right? So, you explicitly invite people into your protection grid, we call them guardians, hence, Guardian Circle, that would be your guardian circle. And you can have an unlimited number of them, so six, 6000, however many friends you have. Then we will also feature paid subscription services where you will be able to subscribe to, like, your local EMT collective, or your local license and bonded arms security, or if you're in a remote corner of the world, you could subscribe to the guy with a truck, who could run you down the mountain, right? When you're having medical problems. So it's going to vary depending on where you are in the world. We're also working with the Women's Safety Xprize, we're a partner, we're the backend of that prize. Which is an IoT device contest to make a panic button device, right? So when you push the panic button, what happens? It goes into Guardian Circle. >> So how does token economics fit into this? So I'm getting why it's tokenizable, How does it work mechanically? Do I buy tokens for safety? Is it like, I mean, take us through some of the use cases. >> Yeah sure, so there's five different ways in which we use the token. The first one is, obviously, to create the, to buy emergency response subscriptions. Now we're going to allow you, or provide a way for you to, as a consumer, just swipe your credit card in the app, and in the background you'll be purchase Guardium tokens, right? And it'll re-up every month if you don't have enough in, it'll be that sort of thing. So you might not even really be conscious of the fact that you're using cryptocurrency. If you are, there's a wallet that'll allow you to just use the cryptocurrency manually, the way you do any, any right now, right? >> And. >> So there's that. >> Okay so continue. >> Yep, the second thing we're going to do, we think that giving will be a big behavior in our universe, so you're going to be able to send Guardium directly to a beneficiary in the developing world. And what's cool about that is it doesn't go through a governments, a bank, or an organization. So remember Red Cross in Haiti? Can't happen here, and we're going to go even further than that, down the road, you're going to be able to track every dollar that you donated as easily as a FedEx, right? >> So you are creating a direct relationship between people who might want to help people and then a direct access for resources for the user. >> Correct. >> And so that's the primary, kind of a two >> That's one major flywheel. >> major flywheels going on. >> Just like people sponsor a child, safety is one of the biggest problems in the world. In fact, some people say, this guy named, Greg Hahn, who says it's the number one problem in the world that all other problems flow from the fact that people in the developing world aren't safe. Why don't they have water? Cause they're not safe. Why don't they have education? Cause they're not safe. Lawlessness has to be solved first. >> Trust is a huge part of this too. >> Yeah. >> So how do I set this up, where are you guys in the system, is there a product up and running, how do people get involved with your project? Take a minute to share that. >> Sure, so we have apps released today and they're distributed world-wide on IOS, Android, and Alexa. We also have an open API that lets anyone plug any alert device into our grid, obviously we have to, we want to know who you are first, but basically everyone is welcome. And so, and then our token sales site is at Guardium, Guardium.co. >> G, Guard, ium, Guardium. >> Yes, Guardium. >> And then Guardian Circle? >> Correct. >> Guardium with the m and the end of the token. What's the plan, what are you guys, how much have you raised, what's the story? Yeah, so we're selling ten million dollars worth of tokens, which represents 30% overall, 33% overall. We have a 100 million tokens in the sys, that, that's it, that will ever be distributed. It's on the NEO Blockchain, so we are, we are, we're sort of different from a lot of other folks. We're one of the very first western, we're not the first but we're one of the firsts. >> NEO has a good reputation of high performance. >> Yes >> Is that one of the considerations you had for them? >> Yeah, without a doubt. I mean, we deal in emergencies, so our tolerance for things like CryptoKitty swamping the network is very low. So yeah, so we liked what NEO had to say in a lot of ways because of that. >> I interviewed the CryptoKitties at Polycon, interesting story. It's a Pokemon moment for the internet stare. Well congratulations Mark, what's next for you guys, get through the sale, how's the team makeup look, what's going on with the company? >> Yeah, get through, I mean, definitely get through the sale is the biggest thing right now. We're a small team of, like about five people, plus some contractors. The next big thing that we have on our agenda is we're going out to India in four weeks to actually test the Xprize IoT panic button devices on the streets of Mumbai, so Guardian Circle plus device. >> Intense environment a lot of people there. >> Yeah. >> So let's talk about you. What is your background that got you here, or was there an itch you were scratching? Why this time, also the way to attract a lot of alph entrepreneurs, this is a disruptive time, but why Mark Jeffrey's, why now, why Guradian Circle, what's the passion behind it? >> So, well I started life as an engineer, but I won't bore you with all my adventures up until this moment. But in 2013, I became very interested in Bitcoin, wrote a book called, Bitcoin Explained Simply. Got the book, got the little crazy thoughts in my head. >> You're an author, speaker >> Right, same thing. >> distinguished influencer. (laughs) >> So that was sort of how that side began. In 2014, I basically, my girlfriend at the time had a stroke, she's fine, but at the time she was all alone. And she was on the floor of her garage, and I took her to the hospital, brought her back, and afterwards, I realized, she was alone for about a half an hour, if this had been a real stroke, this could have been very serious, she could have died, she could have been paralyzed. And she was drowning in help, there were about seven people who were either driving by or nearby while this was going on, within a 1000 yards. And she had no way to get to them. >> Yeah, yeah, a personal example of what you're doing. >> And I also realized, the other component was, all the help, I didn't know six, five of the other six people, they're her friends, they're not mine. But during her emergency, all of us need to be sharing location and in communication with each other immediately. And the importance of that just cannot be overstated in emergencies, seconds count. And so putting instant communications so that we can coordinate a response is the second-half of the problem. I initially did not intend to build an app. I went looking for this app and what I discovered was there are a ton of panic button apps, but all of them neglected solving the second-half of the problem, which is organizing the response. >> Yeah. >> And getting people on, in the same-- >> Mobilizing resources. >> Yeah, getting everyone into a war room without requiring them to know each other ahead of time, that was the big thing, no one had thought of that, so. >> It's like rolling up services when you need it instantly. It's like a compiler. >> It's at hawk services. >> You know, compile everything >> Yes, exactly. >> at real time assembly. >> Real time assembly, yeah >> Operating system. (laughs) >> that's exactly, it's great. That's actually a really good way to put it, yeah. >> No, but this is also pretty important, so it was a great personal example, thanks for sharing that personal story. But you know, there's a avalanches, whether you're a skier, it's people who go rock climbing, there's all kinds of use cases where a mountain biker is missing, all kinds of-- >> Remote locations are really big ones. >> I'm scuba diving, where are people, where were they last? So a lot of this is, are location based, and no one knows what the situation is, so the alerting is only one step to the value chain. >> It is, but I think, sorry you have a question. >> No, no, I was going to ask you, where does it go from there? >> Well I think, I think there are a lot of, I think safety check-ins, I think there's other things that we can do, but the one thing that, the one lesson that I've seen again, and again, and again, and again is that the companies that fail invariably, oh, the companies that don't focus always fail. So you got to pick one thing and be the best in the world at that one thing. And the emergency situation is our one thing, and that's big enough. >> Well, I think you have a great opportunity and we'll splint through the, as the evolution of this market grows, it's kind of a moving train, but the value promises is legit. I was talking to Fred Krueger, your friend and colleague in the business, it's a marketplace of these days, so it's money and marketplaces, in your case it's safety, marketplace. I could envision a day with your services where I publish and subscribe to services, I got in a catalog. >> Yes. >> Hey, I know my risks, everyone knows what they do in vanity, or risk factors whether you're jumping out of an airplane, or double black diamond skier. I would love to go to Lake Tahoe, or a mountain, or a place like this, and saying, I'm going to take some chances, here's what I'm going to subscribe to. >> (laughs) You're going to have to subscribe to some extra tokens while you're there. >> I would use Guardium. It could be more, I'm just brainstorming, thinking out loud, but I mean, that's the kind of web services framework you could bring. >> That's exactly right. >> Is that they way you guys are thinking about it? >> I do, I do, I'm so focused on this sort of food and shelter stage of our life right now. >> Yeah, get an ICO done. So yeah, we've got tons of all those ideas written done but we're not quite there yet, but when we get there, great ideas, absolutely. >> Well the use cases are changing because the peoples expectations are changing and now technology can meet these cases. So I'm seeing a lot of social entrepreneurship being done that are coming in through a funding vehicles that never would have got funded on venture capital funding. >> Totally correct. >> Whether it's battered women applications, human trafficking, safety apps, stuff that can make money, not be a kazillion, billion dollar business, but really change society and makeup. >> You've hit the nail on the head. There are a lot of Blockchain companies or ICO companies, this stuff, the venture guys, would never fund it because their model doesn't allow for it. They have, all these things have to be Facebook potentially, or they just have no tolerance for it. >> And the philanthropy world is not incented on economics, and also when the project loses its grant or funding the stack just gets thrown away. >> So this allows for sustainability for mission-based investing and developing. Slowly, I see societal entrepreneurship categorically going to boom from this wave. >> Yeah, totally agree. >> Across the board. >> The world will become a better place, we'll have better companies. >> Mark Jeffery, Guardian Circle, co-founder and CEO. This is theCUBE's exclusive coverage here on the ground in Puerto, Rico for Blockchain Unbound. A lot of great stuff here, a lot of great start-ups, investors, of course theCUBE. 2018 will be covering all the shows. I'm John Furrier, thanks for watching.

>> Narrator: Live from Washington, D.C. It's Cube Conversations with John Furrier. (techno music) >> Hello everyone, welcome to our special on the ground presentations, The Cube coverage in Washington, D.C. I'm John Furrier, the co-founder of SiliconANGEL, the host of the Cube. We are getting all the stories on what's happening with the innovation and entrepenuership in our societal nonprofits and/or innovation in government. We hear Peter Prix is the OneRelief app founder, onereliefapp.com, OneRelief is your venture. You're part of the PeaceTech Accelerator. We're here at the United States Peace Institute in D.C. Tell us about your opportunity. >> Great pleasure. Yes, my name is Peter, CEO and founder of OneRelief, the OneRelief app. What we do is let people like you and me make quick donations, micro donations to disaster relief aid. So after emergency has struck, Hurricane Maria, last year in September, approaching the Caribbean Islands. We all knew about it, we all saw those pictures on TV. And we all felt empathy and wanted to help and wanted to gift, but there's no easy way. So what we do with the OneRelief web app is we let people like you and me easily, with the click of a button, make quick donations that supports certified disaster relief agencies on the ground. >> And you guys are a start up here at the PeaceTech Accelerator. >> Exactly, we're a startup here at the PeaceTech Accelerator. >> Great, well I'm really bullish and I think crowdsourcing has opened up the democratization of giving, which has been phenomenal. But there's some scale issues, now there's ten zillion apps, certainly GoFundMe, we know about those things. They're kind of peer-to-peer. You know, friend has to socialize with that but you know, a lot of folks are wondering, hey, if I donate to that Haiti situation, or hurricane, where does the money go? We heard in Puerto Rico, half the stuff didn't even get there. This is a big fear, cognitive dissonance from the giver. Do you guys solve that problem? >> Yes, so absolutely. When it comes to giving at the moment you can choose between giving to the big players, the big charities that we don't trust, as we know. Or you can go on a platform like GoFundMe and there's actually 12,000 fundraisers for Hurricane Maria. And you don't know who to trust either. So what we do in OneRelief is we provide a marketplace, a platform that is certifying charities with confirmed people on the ground. And when you make a donation through the platform you actually get an update. You get a status notification, help has been embarked, help has arrived in a community. You get visuals, you get video of what's happening on the ground. And you get feedback at the end of the disaster of what has actually been achieved with the money you've donated. >> So you close in the loop from the giver, from the journey of the money to the destination, and seeing the impact of it. >> Absolutely. From the second you press the donate button and you donate and you share a fundraiser, you can see how the money is getting to the country, how the money's being used, what it's being used for, and what the progress of that is, providing you information on the impact of your donation and closing the loop and encouraging you the next time another disaster happens to donate again. >> Create some reliability. You're essentially verifying the end points of where the cash goes. >> Peter: Absolutely. >> How's it going? How far along are you guys? Sounds like a great idea, I think it's an awesome idea. Getting a little dashboard, seeing the impact, make people feel good, know their money's going to work. How do you get this off the ground? You're in the Accelerator, what's the status? >> Absolutely, we're about three weeks away from the launch of the platform, it will be launched on March 1st, so we are in the final push of getting the app off the ground. We have partners, we have contracts signed with, for example, Action Against Hunger, where agencies that have country offices that have been working in the countries that are very often struck by crises for many many years. So it's not that their money goes to a small charity that we've never heard of and are not able to get any accountability information, but it's going to certified agencies that have people on the ground. >> And they're excited by this, it sounds like. >> Oh they are more than excited. It's changing the entire industry. It's rather than the rich people signing big checks it's people like you and me small donations that have an impact of changing the world. And what the OneRelief app is really special and good at it's the speed at what this happens. So, a disaster strikes, within hours, the fundraiser's online on social media and people can donate. >> And one of the great things about us covering Gov Cloud, we've observed that bringing a modern stack like cloud you can actually radically transform these industries that have technology going in some cases so antiquated they don't know what's running on. >> Oh no, absolutely. So, the platform itself is running on AWS and we use serverless cloud technology that allows us to really scale the platform, whether a thousand people donate or a million people donate at the same time it's running on a serverless cloud. >> So you're providing critical infrastructure services for donations , big or small? >> Absolutely, and it's 100% scalable, which wasn't able a few years ago. >> How is the accelerator helping you, PeaceTech? >> Yeah, a really interesting question in multiple ways, both through mentoring support that we get through the partners that bring incredible support and help us really in getting the platform off the ground. AWS helps helps us with setting it up on lambda, that's wonderful. We have C5 who gives us some really interesting support in how we can operate this as a nonprofit with a tech startup mechanism. We have partners like the PeaceTech Lab that helps us really operate as a nonprofit. >> We've been covering AI for Social Good Intel among other partners. Really kind of look at this, not just as a philanthropy opportunity, real change. But what's interesting to us us we've reported on SiliconANGLE is the societal entrepreneurship market is booming in D.C. Can you comment about what it's like here? I mean, is that right? Obviously Silicon Valley where we live you get a lot of the tech alpha tech guys out there. But here it's like non-profits. What old ways of doing things are now kind of becoming more entrepreneurial because of cloud? What's your reaction to that? >> No, absolutely, I think Washington, D.C. Is the best place for us to be at. It's a mix of government, non-profits, and foundations that come in. There's a lot of, actually a lot of young startups coming up, impact startups. There's lots of coworking spaces. And we can really feel it. This is the most conducive environment for us as a startup to grow and to thrive getting support from partners that we need. >> Societal entrepreneurship as a category, I mean, I don't even know if that's the name of it, what do you call it, is booming. Can you share any anecdotes, is it booming, is it just emerging? What's your thoughts? >> Societal entrepreneurship. Yes, what the OneRelief platform really does, it allows everyone to give. It is enabling every citizen in the world to make a quick donation an amount that every one of us can afford. >> Final question, what's your core challenges as you get through the accelerator, look to go to market, is it the partnerships, is it the tech? What are your core challenges? >> I think it's really clearly communicating how OneRelief is different and how it is not like all the other platforms out there, how we are the one stop shop in a marketplace that is connecting people who want to do good with receiving charities on the ground. >> How do you compare and contrast to say these other crowdsourcing and crowdfunding platforms? >> Yes, on the one hand there's the big players, the big charities that we don't trust, that we want to give directly to because we don't know what happens with the money. And there's peer-to-peer fundraising that we don't trust either because they're tiny and we don't know who's setting up those fundraisers. We are right in between. We are a platform that is connecting the donor with a certified charity. >> How about emerging technologies like blockchain which has been very popular in supply chain-like things, because you're basically an end-to-end supply chain of money moving to the end point, the relief or whatever. >> Peter: Yeah! >> Good use of blockchain? No? Are you thinking about that? >> Oh no, absolutely. We actually have an innovation lab that is only purely looking at blockchain from different angles. One of them is for us to accept crypto donations and to be the first platform on the market that is accepting micro donations in cryptocurrency. And secondly, we are looking at blockchain technology and running a hyperledger project at the moment to see how we can accelerate the speed at how long it takes to get the donation from when a person makes it into the receiving bank account on the ground in country xyz in the world. >> A whole new infrastructure wave is coming, you're seeing it decentralize applications and hardened end-to-end apps like you guys. >> Yeah, no, absolutely. >> Well, congratulations Peter. Thanks for joining me here. This is the Cube Conversation on the ground here in Washington, D.C. where emerging markets and nonprofits and just ventures for good are now the new entrepreneurship craze in Washington, D.C. It's the center of the action and with cloud and modern software and blockchain and things of that nature you can make it happen. Thanks for watching. (techo music)

>> Announcer: Live from Orlando, Florida, it's theCUBE covering Grace Hopper Celebration of Women in Computing. Brought to you by SiliconANGLE Media. >> Welcome back to theCUBE's coverage of the Grace Hopper Conference in Orlando, Florida. I'm your host, Rebecca Knight. We're joined by Morgan Berman. She is the founder and CEO of MilkCrate, a platform that measures and grows social and environmental impact. Thanks so much for joining us. >> Thanks for having me. >> So I want to, start off by telling us a little bit about MilkCrate. >> Sure. So we're a tech company. We got our start about four years ago. We've grown and changed a lot in that time, but what we really focus on doing is helping big organizations either for- or non-profit, engage people in social and environmental impact in a game app. And we build custom versions of this app based on the goals of each client. So whether it's a big company that wants to engage employees in volunteering and riding a bike to work, or a nonprofit that has kids that they're trying to get to go to art museums, and encourage them to go more often, we can gamify both of those behaviors in unique apps and then those clients have their own engagement experience for hitting those goals. >> Well, that's a really neat idea. Tell me how you came up with it. >> Well, like I said, it's changed and grown over time. Originally it was my own personal desire to grow my impact in the world. I grew up in this kind of crunchy, kind of wonderful bubble, I guess, where my mom would only buy food from the farmer's market, she was actually a farm-to-table chef, one of the first female chefs in Philly. She wrote books rating and reviewing thrift shopping, so I grew up with like fresh local food, thrift shopping, there was a community garden behind us. >> She was a hipster before her time. >> Exactly, my mom's like the original hipster. And my dad was also an entrepreneur. So when I moved to West Philadelphia, which is like the crunchiest part of the city by far, I was trying to figure out how to ride a bike in the city for the first time, and how do you compost with worms when you live in an apartment and you don't have a backyard. Where's my nearest food co-op so I can start feeding myself this way? And my interest grew and grew as I started learning about things like climate change. And I went to a Bill McKibben talk about fossil fuel divestment, and there were these children in Haiti holding a sign that said Connect The Dots Your Actions Affect Me. And it really hit home how my privilege as this western world person with this degree and all of these things that most people don't have that every choice I made about my life was having a direct impact on someone on the other side of the world, or often not even that far from me. And so I wanted to figure out how to live my life in a way that my values weren't conflicting with my actions. So I applied for graduate school in sustainable design to originally, the idea was to help design sustainable buildings but I quickly learned that even though I had this degree, architects weren't going to take me seriously. And so I pivoted and took all my extra-curriculars in Industrial Design and Interactive Media. And I had the head of the department for Interactive Media actually helping me with the first mock-ups of MilkCrate, which was all about designing an app to help people live their values, particularly around sustainability. And then, after a few years of learning and growing, we actually, Forbes picked us to be one of the five companies on the Forbes Under 30 stage and that catapulted us onto this path of suddenly going from a school project to a startup company that needed to raise money and have a business model. And I was like, what's a business model? So after about two years of learning and growing, we realized that there's this opportunity with big corporations to engage employees in sustainability and that there was a pain point on this enterprise level that we could solve, and yeah. >> And what was this pain point? I mean, I think that's the thing is we can all say it's great for companies to get their employees to ride more bikes and to start a recycling program-- >> But why do they care? >> Yeah! >> And that's what investors would always ask, and I'd be like, ugh! And I had to learn the answer! And the answer is 75% of the S&P 500 issues a CSR Sustainability Report every year, and that has grown exponentially over the last few years. And the reason they do that is because employees want to work for a company that's making a difference. 45% of millennials would take a 15% cut or more in their salary to work for a company that makes a difference in the world. The reason that B Corps are growing exponentially around the world, all of these things, of business is a force for good in the world, it's the norm now. Whether you realize it or not, that's what's driving people to work for a company, to stay for a company, for customers to buy a product from a company. That's how people are starting to make their important life choices. And so now companies invest in having a Corporate Social Responsibility, not only a director, but a whole department. And they're, what we learned when we were researching how to figure out this whole business model was that CSR directors, their top three pain points are engaging employees, tracking and analytics, and having a scalable, cost-effective program across the whole company. So we realized our product could do all three of those things, and I was like, oh, I think that's a business model, when you solve the major pain points for an important corporate role in the world. So that's how we started moving in that direction and we started getting validation, and then we realized we also could work with nonprofits when they started reaching out. And so now we're kind of filling both of those needs that are a little bit different. >> So you're gamifying, making it into a game, making it fun for employees, or clients or customers or whoever the target audience is. So what kind of rewards are they getting for this? How do you light up their bulbs? >> I'm actually giving a lecture on this at Warden on Monday, so it's top of mind. You've got intrinsic and extrinsic motivation, right? There are the things that you do because they make you feel like you're being your authentic self, where you're expressing your values and that lights up your brain in a way that nothing else ever will. Then you have your external, extrinsic motivations, things like prizes, but also social acknowledgement. Seeing that you are functioning the way your peers are, that sense of I am not alone, or I am normal, that's a really important validation as a human. So seeing that you're in the top 10 or that you're above average, that feels good. So we have things like your rank and how you're doing on your team and how your team's doing in comparison to other teams in your MilkCrate community. And then there's the actual rewards. So university clients of ours have given tickets to sporting events, or credit to the bookstore. Corporate clients, gift certificates to local, sustainable restaurants and coffee shops near the headquarters. We're actually now partnering with an amazing B Corp company, United By Blue, that has ethically made and environmentally thoughtful products like mugs and candles and things like that. So, it depends on the client what their goals are, what their budget is, what motivates those people. But it really, the beginning part, when you first download the app, the first couple of challenges are things like answer this question about how important is to you to live your values? So you get them thinking in that mindset about why they're using this app. >> Priming them to-- >> Priming them, exactly! Getting them in that headspace. That's the most important thing you can do in the beginning is just to help them understand why they're using this, and then the rewards are almost, they're a distant second. >> Okay, okay. So you've also, you are a B Corp, and are there many other B Corps here at Grace Hopper? I mean, what's your experience there? As you said, it is now the norm that the business is functioning this way. But B Corps are still a minority, relatively speaking. >> Right, there's a lot of room for growth there, yeah. I think having the CSR report is the norm, but doing everything you possibly can, there's still a lot of room in that department. One thing I saw that I loved was that instead of giving out swag, Facebook was actually donating money to nonprofits that help women code. I was like, that's great! So I haven't seen any B Corps here that I've, yeah, I don't think I've seen other than ROAR For Good-- >> Which we had on the show earlier. >> Yes, so Yasmine and I are definitely two Philly B Corps. I would love to see more tech companies go in that direction but yeah, there's a lot more growth that needs to happen. There are about, I think, I actually just got to meet one of the other founders of B Lab that does B Corp certification. He gave a great presentation answering in more detail why do companies do this? It was amazing how many stats he had. It was like yes! But 2,300 for B Corps and I think something like 16,000 benefit corporations. So they're slightly different things, but it's a growing movement for sure. >> So talk a little bit about your experience at this Grace Hopper Conference. It's day one, we're near the end of day one. How would you describe the energy, the atmosphere, what's your feeling about being here in Orlando? >> So I've heard over and over again people saying it's just so good to be in a room full of women who are all doing awesome things. And it keeps reminding me of when I went and saw Wonder Woman with my parents. And I remember sitting in the theater and going like this and being like oh, my cheeks are wet. Oh, I think I'm crying. Oh, I think I'm having feelings. I think it's because I've literally never seen on a screen several dozen, or hundreds of women just being powerful, physical beings with like, aggression and skill, and it having nothing to do with sexuality or being attractive. And it was just the first time I'd seen that in my 32 years of existence. And to just, there's something so powerful about having that icon, that image reflected back at you to see, oh, if you can do that, I can do that. And actually, over the last 13 months, I've been training in Brazilian jujitsu and competing, and to see women being physical, strong warriors, and only women, and it not being sexualized, it was like oh, that's the feeling I get when I compete, and when I'm with my teammates, my female teammates. Anyways, I think that's kind of what's happening here is that sense of like, these are my people, and we are doing amazing things, and to just see each other when historically, you never got to see a room like this. I think it's an unfortunately necessary experience to be reminded that we are out there, we are doing this, and it's growing. >> And there is a sisterhood and the belonging that we talked about earlier, too. >> I mean, you see men who don't seem particularly uncomfortable here. They can kind of, they're like okay with this. And they get to kind of know what it's like to be in the minority. And I kind of want to ask them, how are you feeling? What's this like for you? But like, to see everyone flipping the ratio and we're all good, so that means if we could get somewhere more like parity I think that could be pretty magical. >> So as a female founder, a female technologist, what is your advice for the younger versions of you who maybe are just graduating from college, or maybe even younger than that and sort of wondering, can I even do that? Can I aspire to be that? >> You absolutely can. And I gave some advice at the end of my session earlier. And my two bits of advice were detach yourself from any negative association with the word Failure. Try and come up with a new word for yourself if you need to because learning and growing is what you're going to do your whole life, and so taking risks, that's what you need to be doing every single day. And so pushing against those things that scare you. And the second thing was to find a mentor, because no one piece of advice I can give is ever going to fill the role that having a mentor can give you over the course of a career, or even just for a few years. The amount that I've grown in just the last four years of building my company with some of my mentors, it's incredible. So, find someone who reminds you of who you want to be, and then latch on to them and get them to help kind of carry you along. >> Great. Well, Morgan, it's been so fun talking to you. >> Thank you, this has been great. >> Thanks for joining us. >> I'm Rebecca Knight, we'll have more from the Grace Hopper Conference in Orlando just after this. (rippling music)

>> Announcer: Live from Washington, DC it's theCUBE. Covering .conf2017. Brought to you by Splunk. >> Welcome back here on theCUBE we continue our coverage of .conf2017 here at the Splunk event with about seven thousand plus Splunkers. Along with Dave Vellante, John Walls. I like that Splunkers. >> You a Splunker? >> Not sure I'd be qualified. >> I'm learning how. >> I'm not qualified. >> to be come one. >> I don't think. >> I think we're kind of in the cheap seats of Splukism right now. Certainly there's a definitely vibe and I think that there's this whole feeling of positivity amongst our community right, that is to get a sense of that here. >> Dave: Hot company, data centers booming. >> It's all happenin', so we are in the Walter Washington Convention Center day two of the convention. We're joined now by of Stephen Hunt who is the CIO of an organization called Team Rubicon. Stephen thanks for joining us here on theCUBE. Good to have you Sir. >> Thank you for having me. >> And CTO too correct? >> And CTO. >> So first off let's talk about Team Rubicon. Veterans based organization, you team up with disaster emergency responders, first responders, to come in a crisis management times of disasters I'm sure extremely busy right now. Gave birth to this organization back in 2010 after the Haiti earthquakes. So tell us a little bit more about your mission and what you're doing now I assume you're up to your ears and all kinds of work, unfortunately. >> Yeah so our, just speaking to our mission, our purpose is to leverage the skills a military vets and first responders in disaster. The capacity and skills that vets bring after active duty in the in the services, is remarkable resource that we've learned to tap to help people in need around the world. This is one of our or this is our busiest time right now. You know we're responding in the greater Houston area in Florida, the Florida Keys, British Virgin Islands, Puerto Rico, Mexico, Turks and Caicos. And it's just it's incredible what we're able to do and in aiding people from the point of search and rescue to recovery and resilience, there's a broad spectrum of activities that are our people engage in to make that all happen and across a diversity of locations. It's been truly remarkable and challenging in ways that we never imagined right now. >> And I should add that you're a veteran yourself. Paratrooper, 82nd Airborne, a reservist, but also have an engineering background MIT Lincoln Laboratories for 20 some plus years. So you've got this interesting combination of experiences that have brought you into a company that is also a beneficiary of the Splunk for Good Program part of the Splunk pledge Program. So are you bring a pretty interesting portfolio to the job here Stephen. >> It's a bit unusual I do understand how a lot of the world works, not because I'm the smartest person in the room, I have a bit of a head start there's a lot of experience there and so bringing my engineering skills to the field, as well as to the business office and how we operate. And working with companies like Splunk, you know I can see, pretty quickly, what's hard, what's easy. I understand that Splunk needs our requirements in order to deliver product that's meaningful to us and our mission. So tying that all together it is a bit unusual for an NGO to have someone like me around. I got involved simply to help people. When they told me at some point are that we're going to build a business to help people, I said I don't come here to build a business. And it took me a little while to get oriented around the fact that as we expand the brand as we bring it around the globe, it takes a strong business model and a strong technical model in how we project humanitarian aid in austere settings. >> In order to scale right. >> So Tell us more about the organization how large is the organization, you know, where do you get the resources, how is it funded. >> So we're almost a 100% privately funded. So corporations, foundations, individual donors from across the country and across the world. We have about sixty thousand members and these are volunteers in and globally, so how in the world do you do that? Well, it turns out we grew up at about the same time the cloud industry grew up, we've been around seven years. And I would like to say that I'm some kind of genius and I said well we should follow the cloud, it was a judgment call and it was what we could manage. Today we have about thirty five to forty cloud software products that drive everything from donor management, volunteer management, how we deal with our beneficiaries, as well as our employees. And and it's not just about product in mission it's about protection and seeing through what's happening at the company at scale. We have about anywhere from eight hundred to 15 hundred people sign up to join, to become a part of Team Rubicon every week. >> Dave: Every week? >> And we couldn't do that without scale, without cloud technology it's been truly remarkable. >> And the volunteers or or all veterans, is that right? >> About 80, 75 to 80% military vets, first responders and others. >> Okay, so they just they make time to take time off from work, or whatever it is and go volunteer. They'll get permission from whom ever. Their employers, their wives and husbands. >> The payment that we provide is a renewed sense of purpose. When you know you take off the uniform there is a certain part of your identity that goes on the hanger and people don't see in you that's missing and we get that back. Through service and being around like minded individuals it's just amazing when we bring all of our people together and they align to work to this common mission. >> So in the in the take a recent examples in Florida and Houston are they predominantly people that are proximate to those areas? Are you are you having to fly people in, how does that all work? We literally have people coming in from all over the world. Generally, with the way we run operations to keep them cost effective as we look first within 450 miles of an affected area, and and bring in people in close proximity. If there is need greater than that, then we expand the scope of the distance if you will. Logistically, where we bring folks in. we're all the way now to bring in people from Australia, Norway, Canada, as well as the UK and working alongside each other seamlessly and that's really due to our standards and training. You can imagine when we scale it's not just the technology but it's how you use it, in the field, and in the business environment in the office. >> Are they responsible for figuring out where they sleep, where they eat, I mean how does that all work. >> Yeah, we set that up, in the early days we kind of took care of it ourselves, you know we reach into our own pockets and the small groups run around the planet and help people. It was kind of a club, now it's a whole different story. When we're bringing in 500 people a day, we need to know how they're fed, is this safety, security and protection, not just physically, but also emotionally. You want to make sure that we're really looking after people before, during and after they deploy and help people. So we put them up, and typically it's not the Ritz, you know might be a cot in a warehouse somewhere. But I've stayed at hotels with Team Rubicon members and maybe sometimes eight in the room. My old job Wasn't like that, all these guys are fighting to see who's going to sleep on the floor. I mean it's it's a really interesting you know. >> You have very different dynamic I'm sure. So you talk about these global operations expanding what four or five countries you mentioned with thoughts of one larger. I know communications are huge part of that you have a partnership now with a a prominent satellite firm you know in Inmarsat and how is that coming to benefit your operations and does Splunk come in the play with that global communications opportunity? >> Inmarsat and Splunk have been truly remarkable impacting and working toward greater impact in how we deliver aid around the globe. And make a couple of very clear points and deliver a metric here. We're running maybe 15 simultaneous operations distributed across all those areas I just discussed earlier. And historically, in all the time that I've been with Team Rubicon we've always had outages when it comes to communicating with our staff in these austere settings. You know we have to life safety is everything. That's the most important thing on my list, is the welfare of the people I'm looking after, and our employees, volunteers and our beneficiaries. When we can't communicate if something goes wrong it's a problem Inmarsat has set us up with communications gear in such a way that even though running all these operations at our most challenging time, I haven't had one complaint. About not being able to communicate. And what's Splunk is doing, is integrating with the Inmarsat backend to provide us the status of all of that equipment and and so from a perspective where are they all located, what is the status of the you know the data usage to make sure that somebody doesn't get arbitrarily shut off, you know that strategic view of what's happening across the globe. And this was something that we've negotiated or Inmarsat asked us to do, and Splunk is stepping up to take care of that for us so that we can ensure life safety and coordination happen seamlessly. Just one more point about this, if you could communicate with everyone everyday you're planning team isn't sitting idle wondering what it needs to do next. So this tertiary effect, is really driven our planning team to perform in a way that guides material and resources that I didn't really think about, But it's quite remarkable. >> So, you please, I thought you finished, I apologize. >> No, it's OK. >> I'm excited. >> It's fantastic. >> So the tech let's get into the tech side of this. You got SaaS apps, you got logistics, you got comms, you got analytics stuff, you got planning, you got collaboration and probably a hundred other things that I haven't mentioned. Maybe talk about you put your CTO hat on. >> Oh no, absolutely, so one of the things I say to our people, you know the technology is important but people are more important. And and so how we work with technology, its adoption as a CIO is critical. I need to say that when we're provided quality top tier software technologies to support education and training, as I mentioned, volunteer management, information management and security. And they were adopted naturally and they take off like a fire on a dry day, it means Splunk and other companies produced a great product. And we've seen this time and again with our ecosystem. So it's a general statement about the cloud technologies. Many companies have just done an exceptional job at building products that our people can work with. So I don't really complain too much about adoption across the board or struggle with it, I should say. So Google, Microsoft, Splunk, Cornerstone OnDemand, Salamander, Everbridge, Palantir. >> Be careful it's like naming the kids you're going to leave somebody out. So many of these great benefactors. >> Yeah, they're used to it but we work with all and our new COO came in, I apologize, I was CIO/CTO of Team Rubicon USA for about three years and I just moved over to Team Rubicon global to help orchestrate our global footprint. And we've set up licensing and a model for where instances of software are located to meet the legal regulatory framework for doing business internationally. And but the the COO of USA, and I'm so proud of what USA is doing right now, it's just blowing up. I mean what they're accomplishing as the largest Team Rubicon entity. But he looked at me, he said, Steve we got to get rid of some of these software products, and I said well, tell me what you don't want to do and I'll delete it, happy to. And instead the numbers gone up by 10 you know since that conversation. So there's some great challenges with and great opportunities, but as you know when your capacity increases, working with data and information your risk also goes up. So we work hard it impacting the behaviors of all of our people, it doesn't happen in a month or two months it takes years. So that everyone is security minded and making good decisions about how we work with information and data, you know whether it's a collective view provided by a product like Splunk which gives us this global view of information. You know if we have people working in a in a dangerous area and all of a sudden we know where all of our people are we just don't post that up on the open internet right. That's a bad idea just to give you a simple example. Down to the PII of our members and employees. And we're becoming very good at that. And for an NGO that's unusual and we're going to be driving an independent security audit fairly soon, to push it even further with the Board of Directors and executives, and so the business team can make decisions about how what we do technically based on you know liability in business model, right for how we work, but for me, the highest priority's protection of everyone. >> Well, it is a wonderful organization and we sincerely Dave and I both thank you for your service, present and future tense, for your service absolutely. Team Rubicon they will accept contributions, both time and treasure so visit the website Team Rubicon and see what you might be able to do to lend help to the cause, great cause that it is. Thank you Stephen. Back with more from .conf2017 here in DC, right after this.

(upbeat music) >> Voiceover: Live from the Javits Center in New York City It's theCube covering Inforum 2017 Brought to you by Infor. >> Welcome back to theCube's coverage of Inforum. I'm your host Rebecca Knight along with my cohost Dave Vellante. We're joined by Martine Cadet. She is the Infor Vice President and head of the Education Alliance Program. Thanks so much for joining us. >> Martine: Thank you for having me. >> So let's start out by talking about what the Education Alliance Program is and how it came about, it's not very old. >> No, it's not old. Actually, we'll be three years in September. The Education Alliance Program came about, oh gosh, it was an idea that Charles Phillips, our CEO had a while back, he was looking about, how do we actually get more talents within Infor. How do we get people to even know, quite frankly, who Infor is, and drive some more market awareness. How do we make sure people are excited about our products and solutions long term, right. So, the future customers, the future partners, hopefully the future employees as well. So, through that what we started to do was, he created this position and luckily I was hired into the role. And we've built this program where we partner with colleges, universities, as well as nonprofit organizations. We invest in them to invest in their students. So, essentially the same products and solutions and technologies that our customers here are basically learning about and paying for, we train students on. So, through their professors they learn hands on immersive technologies that businesses run on each and every single day and then hopefully they'll get excited and they'll want to come to work for Infor, one of our customers or one of our partners. And actually, they can actually, probably work for any IT company or any company in general because ERP is so pervasive. >> So, have you seen, you said this started a few years ago. >> Martine: Yes. >> Are you seeing results yes? >> Yes, we are starting to see results. We are actually really, really excited. So, we've hired I believe 24 students at Infor. Our partners are starting to hire students as well. In fact, we had somebody hire one of the graduates just last week and we had our first talent fair on Sunday, which was exceedingly well attended, so there's been a ton of excitement. We have, I believe there are about 12 partners who are in our formal Partner In Education Program where we actually bring the partners in, they engage in the classroom and the training and have hands on experiences with the students themselves. And the students get to shadow them in real life situations. So, things like consulting, which are pretty hard. I mean in IT part of what we are challenged with is SAP and Oracle and Infor, we all seem to hire from the same talent pool and the folks basically go from company to company to company. >> Hundred people, 99 seats. >> Yes, thank you. And what you see is customers want somebody who's got 20 years of deep industry expertise and so we get it. But you need an opportunity to actually start building that industry expertise so what we've been doing is actually creating that pathway for the students to be able to do that and our partners and our customers are actually much more open to that then they were before. So, we're starting to see that pipeline truly grow. By the September of this year, I believe we'll have close to a hundred students who've taken our first series of implementation consulting courses at QNE, which we launched this winter. So, that's one of the biggest things that we've done. As well as we've got our Center of Excellence that we've also opened up at City University of New York. So, we've got a practical experience course, we've got students who are also going very deep around analytics and just kind of building from there. And I think the last time we had spoken last year, I think we had about 16 or less institutions. We've grown to 33 institutions worldwide. We have eight, I believe in Amia, seven in the APAC area and they represent over 400 colleges and universities. So, it's been, it's been really exciting. >> So Martine, can you frame the parameters of the type of candidates that you are recruiting? How do you find them, what are the requirements? >> It's a combination. So, it can be anywhere from a business student who's actually possibly thinking of being in finance who hasn't even thought about a career in IT or technology. But those are the ones with a business mindset that we actually want to get interested because they will make amazing consultants over time. To somebody who's transitioning from roles, right, so maybe they've worked for a couple years in an industry and they've decided, you know, "I really don't want to do the marketing piece," or, "I'm burnt out on the finance piece "and I want to do something different." We have them in our continuing education courses as well. And they bring a very different view to that course. Because they're now learning those practical skills for being either a consultant or a sales person or or whatever they've actually decided to go about and do. And our employers actually get way excited about them as well because they are able to think not just as a technologist or not just as a business person, but within that kind of gray area which is where the industry is going, you have to know a little of all of it in order to be supremely effective. Especially on this consulting side. >> So, big theme, AI at the show, the hard question, median income in 1999 United States was $55,000 dollars, it's now around $50,000 dollars. Man versus machine, right. Now humans have always been replaced by machines, but it's the first time, really in history, that it's cognitive functions that are being replaced. Thoughts, I mean many people believe, I think they're correct, that education is the answer to that gap. Education, creativity, the combinations of those things are what will help solve that problem. Your thoughts on just that topic in general and what role education plays. >> I think what we're doing around AI is so exciting and it's just amazing to work at a company, one, that has named AI Coleman after the women who were in Hidden Figures, but from an education perspective I think you're spot on. I think the only way that we can actually continue to compete as a nation is if we make sure that we fix the education problem and I'm really excited to work for an organization where we're taking a very active role in doing that. So, by changing the model of having people just sit in a classroom learning something where there's really no context for how it's being used in business and it's more about what's being taught today for the roles that are today. What we're trying to do is imbed this kind of thought, leadership into the classroom, open the students' perspectives on what's possible and get them ready to be thoughtful about, okay, how do we embrace technology? How do you think it differently? How do you become agile? Because a lot of the jobs that are here today weren't here when I graduated, right so, how do we change the idea of what we go to school for and what we get educated on that we are actually producing people who are able to be thoughtful and to merge and to find different ways to use technology to come up with different pathways that have not been thought about before. We've never thought that way, right? >> And to evolve as the jobs change. So, we're preparing people for jobs that don't exist yet and they need to versatile in their own approach to how-- >> And excited about it, right? Not be fearful. >> And not fearful. >> Exactly, not be fearful, yeah. >> Well I wanted to congratulate you too because you were recently honored by Network Journal as one of the 25 most influential black women in business. Congratulations! >> Thank you. >> What does that mean to you especially when you think about young black women coming up in business, in technology, and in other industries, at a time where, there's questions about really how much opportunity... >> It's surreal, it was exceedingly humbling. It's on the backs of an amazing team. Who has done a lot of work, I've got some really great people behind me that I push really hard and I am very grateful for. I also have an exceedingly strong family. Who, when I was getting the award I made the comment that I don't feel like I've achieved anything that my parents have achieved, my parents are physicians. They came from Haiti, they came to the U.S. to give us better opportunities and they've done that. And that's what drives me, and in terms of people of color, we've got such a long way to go, but we've come so far. And I just wish that when you look at the history of the U.S. and the world, slavery was not that long ago in the grand scheme of things, and every time the U.S. takes two steps forward, sometimes you take a step back and it might feel like we're taking a step back right now, but if you stay focused on moving forward we will get there. And we will get further because doors are opening and people are doing amazing things and we need to do, I think, a better job when we are in positions where we are more visible in making sure we open doors for other people and not being apologetic about doing so. Because I think there's coded language sometimes that you hear about on, "Well, I can't have a diverse pipeline," "Oh, that means I'm lowering standards," that's bull, quite frankly. There are plenty of people looking for opportunities perhaps they don't fit the profiles that have always put in place, but when we talk about technology and careers the one thing we've talked about and we know is things are ever evolving and changing, and there is no one set profile or standard. So you might find that this kid who's actually been out there doing very different things in the community and just showing themselves as a leadership person in that community is the person that you need in your org. But because we're not having sometimes those conversations across our very safe ponds and we kind of stay with the same people a lot of times, it makes it hard to make those connections. But if we just start talking to each other a little bit more and the ones of us who are actually in these roles be unapologetic about making sure we're having those conversations and opening up doors, I think things will continue to move forward. >> So, what is your advice to companies in technology and in other industries about getting those people, who as you say, do not quite fit the profile, the standard profile of what they think they're looking for but that do add new perspectives and new ideas and new insights into companies. I mean, what would your advice be to employers? Do they need to start an Education Alliance Program? Is that the beginning? >> That can be part of it, but they just, they need to stop being corporate and stop being political. I mean, I don't know how else to say it. Change is hard, and you can do all of the right things, but if a hiring manager is still going to hire everybody who looks just like them then it's not going to change. And I don't think people do it all the time thoughtfully. It just kind of happens. You have to make the change, it has to come from the top. It also has to come from within the ranks. You have to have the tough conversations. It has to be an embedded part of what companies say they actually value and then they actually have to back it up. 'Cause lot of times people talk about it, but it doesn't come with the, "Okay, well I'm going to give you the approvals." Or, "I'm going to mandate that, yes, "when you have 20 open positions "that you actually have a diverse pipeline." Not a, "I'm going to set aside X number of seats "for one type of person," but you should at least interview a diverse pipeline. Perhaps you'll be surprised in what you see come out. We don't thoughtfully, in general, do that, and I think that's one of the key areas companies can be thoughtful about, and then the other thing is actually looking for talent outside of the same five schools or the same five places that people go to. It's getting out of your comfort zone. >> Can we tell the story, just to get it on record, of Coleman and how it was named, how it was announced this morning? Because not everybody in our audience was watching. >> Okay, so I hope I do it justice. (laughs) I was one of the people in the audience, but essentially for the folks who hopefully have seen Hidden Figures the movie, and it was about the women who were monumental, fundamental, the reason why we were able to make it to the moon. So, when we were having issues and we weren't sure if we had all our calculations in place and they were really thinking, okay, can we do this? Are we going to not be the first ones to get there? Our astronaut said, "Okay, I need this woman. "I need Miss Coleman to actually check these calculations. "If she says these are right, then we're good. "If not, I'm not going." >> Goosebumps, Martine. >> Right? That was amazing, that was amazing. And our CEO had the foresight, the idea, and the chutzpah I should say, (laughs) to decide, okay, when we're thinking about AI and we're thinking about visionaries, we're thinking about what we need to quantum leap what's happening in technology, we're thinking about having that level of insight and intelligence, that is who he wanted to name the product after, and I was telling my team, you know, I was tearing up, like, I'm so proud to work in an organization where our CEO would stand up unapologetically and say, this is how I'm going to name my product and this will be, you know, go down for quite some time. And the family was there which was so cool. And we had a standing applause, the first standing applause in the room. So it was amazing. >> Well it's not often you get a standing ovation at a tech conference. >> At a product announcement. >> Yeah, yeah, yeah. >> So I want to also just quickly talk about, piggy back off of this, and that is the culture of Infor. And you know, the things that we keep hearing about. It's a culture of learning, a culture of education, a culture that really starts at the top of bringing in different perspectives and also understanding the importance of, yes, of naming a new product after this black woman who toiled in obscurity and really was a hero of getting us to the moon, how do you create that culture? I mean and how to do you kind of keep it going? >> I think it comes down to leadership. I think it comes down to people you hire. It has to be every level of the organization. I think Charles does set the tone by doing things like this as well as other things like having an Education Alliance Program, quite frankly. And the way our program is scheduled we don't look just to the Harvards or the Princetons. We're looking to partner with community colleges that have amazing talent that possibly did not have the same access, but they still have the same possibility. So I think doing all of that is how you create the culture. Then making sure it is embedded in the people that you continue to bring into the organization and giving them the time and the freedom to have these sorts of conversations and embed it into the work that they do. So we've got creative people, like Hook and Loop, that in itself, so cool. How many IT companies said, oh, you know what, I'm going to bring over some artists, I'm going to bring over some film producers, that's the kind of thinking that gets you to diversity. >> Great, Martine thanks so much. It's been a pleasure having you on the show. >> Thank you so much. Thank you guys so much for the time, I appreciate it. >> I'm Rebecca Knight for Dave Vellante, we will have more from Inforum after this. (upbeat music)