live from Atlanta Georgia it's the tube covering ansible fest 2019 brought to you by Red Hat hello everyone welcome to the queue we are broadcasting live here in Atlanta Georgia I'm John force too many men my co-host the cubes coverage of Red Hat ansible Fest this is probably one of the hottest topic areas that we've been seeing in Enterprise tech emerging along with observability automation and observability is the key topics here automation is the theme stew ansible just finished their keynote keynote analysis general availability of their new platform the ansible automation platform is the big news this is a big I mean it seems nuanced for the general tech practitioner out there what's ansible doing why we here we saw the rise of network management turned into observability as the hottest category in the cloud cloud 2.0 companies going public a lot of M&A activity and observability is data-driven automations this other category that is just exploding and growth and change huge impact to all industries and it's coming from the infrastructure scale side where the blocking and tackling of DevOps has been this is the focus of ansible and their show automation for all your analysis of the keynote what's the most important thing going on here yes so John as you said automation is a super hot topic you know I was just at the New Relic show talking about observability last week we've got the Pedro Duty show also going on this week the the automation is so critical we know that IT can't keep up with things if they can't automate it and it's not just replacing some scripting I loved in the keynote they talked about strategically thinking about automation we've been watching the RP a companies talking about automation so there's lots of different automation there's the right way to do it and another thing angle John that we love covering is you know what's going on with open source you were just at the open core summit in San Francisco the Red Hat team very clear open source is not their business model it is they use open source and everything that Red Hat does is a hundred percent open source and that was core and key to what ansible was and how its created this isn't a product pitch here it's a community you know it's John this is the six most active you know repository in github so out of over a hundred million repositories out there the six most active so that tells you that this is being used by the community it's not a couple of companies using this but it's a broad ecosystem we hear Microsoft and Cisco f5 lots of companies that are contributing as well as just all of the end users we of JPMorgan in the keynote this morning so a lot of participation there but you know it is building out that suite with the platform that you talked about and we're gonna spend a lot of time in the next few days understanding this maturation and growth yeah the automation platform that they announced that's the big news the general availability of their automation platform and stew the word they're using here is scale okay and this is something that you brought up to open core summit which I attended last week was the inaugural conference a lot of controversy and this is a generational shift we are seeing in the midst of our own eyes right in front of us on the ground floor of a shift in open source community how the platform of open source is evolving what Amazon now azure and Google and the others are doing is they're showing that scale has changed the game in how open-source is going to not only grow and evolve but shape application developers and the reason why ansible is so important right now in this conference is that we all know that when you stand up stuff infrastructure you've got to configure the hell out of it DevOps has always been infrastructure is code and as more stuff gets scaled up as more stuff gets provision as more stuff gets built and created the management and the controlling of the configurations this has been a real hot spot this has been an opportunity and a problem so you know everyone who's here they're they're active because you know what this is a major pain point this is a problem area that's an opportunity to take what is a blocking and tackling operational role configurating standing up infrastructure enabling applications and making it a competitive advantage this is why the game is changing starting to see platforms not tools your analysis are they positioned was this keynote successful John and I really liked rut Robin Bergeron came out and talked about the key principles of what antal is done its simplicity its modularity and it's learning from open source this project was only started in 2012 so one of the things I always look at is in the old days you wanted you know to have that experience there's no compression algorithm for experience today if I could start from day one today and build with the latest tools you know heavily using DevOps understanding all of the experience that's happened in open source we can move forward so from 2012 to 2015 Red Hat you know acquired ansible to today in 2019 they're making huge growth and helping companies really leverage and mature their IT processes and move towards you know true business innovation with leveraging automation dude this is not and again this is not for the faint of heart either again these are Rockstar DevOps infrastructure folks who are evolving in taking either network and or infrastructure development to enable and software abstraction layer for applications and this not it's not a joke either I mean got some big names up on stage of just one tweet I want to call out and get your reaction to JP Morgan on his presentation the exact there he was tweet came out from Christopher Festa 500 developers are working to automate business processes leading to among other benefits ninety-eight percent improvement in recovery times what used to take six to eight hours to recover now takes two to five minutes Christopher Festa student so John that's what we want is how can we take these things that took you know hours and I had to go through this ticketing process and make that change what I loved of what Chris from JP Morgan said is he brought us inside he said look to make this change it took us a year of sorting through the security the cyber the the control processes we understand there's not just you know oh hey let's sprinkle a little DevOps on everything and it's wonderful we need to get you know buy-in from the team it you know and it can spread between groups and you know change that culture it's something that you know we've tracked in Red Hat for years and all of these environments this something that does require commitment because it's not just John taking oh I scripted something and and and that's good we need to be able to really look at these changes because automation if we just automate a bad process that's not gonna help our business we really need to make sure we understand what we're automating the business value and and what is going are going to be the ramification to what we're doing well one of the things I want to share with folks watching is some research that we did at Silk'n angle the cube and wiki bond it's part of our cube insights do I know you were part of this we talked to a bunch of practitioners and customers and dozens of our of our community members and we found that observability we've just pointed out has been you know explosive category that automation has been identified and we're putting a stake in the ground right here in the cube as one of the next big sectors that will rise up as a small little white space will become a massive market automation you watch that cloud 2.0 sector called automation why the reasoning was this and here's the results of our of our survey automation is quickly becoming a critical foundational element of the network as enterprises focus on multi cloud network being infrastructure servers and storage a multi cloud rapid application development and deployment software-defined everything's happening pretty much we've been covering that on the cube and most enterprises are just crap lling with this concept and see opportunities the benefits that people see in automation as we've discovered still in the following one focused on focused efforts for better results efficiency security is a top driver on all these things because you got to have security built into the software and then automation is creating job satisfaction for these guys I mean they've been doing this is mundane tasks being automated way so people are happier so job satisfaction and finally this is an opportunity to rescale do these are the key bullet points that we found in talking to our serve our community your reaction to those those results yeah John I love that we know ultimately when we want to be able to provide not only better value to my ultimate end user but I need to look internal as you said John you know how can i you know retool some of my sales force and get them engaged and if you want to hire the Millennials they want a bit just and not be doing the drudgery they want to do something where they feel that they are making a difference and you know you laid out a lot of good reasons why it would help and why people would want to get involved John you know the government I've talked to a number of government agencies when they talk about you know we changed that 40-year old process and now we're doing things faster and better and that means I can really hire that next generation of workforce because otherwise I wouldn't be able to hire them to just do things the old way this is about cloud 2 point and this is about modernization and you mention open source open core summit that I think is a tell sign that open source is changing the communities are changing this is gonna be a massive wave again we've been chronicling this cloud 2 point of the week we coined that term we're trying to identify those key points obviously observability automation but look at the end of the day you got to have a focused effort to make the job go better you heard JP Morgan pointing out minutes versus hours this is the benefits of infrastructure as code in the end of the day employee satisfaction the people that you want to hire to re-skill that can be redeployed into new roles analytics math quantitative analysis versus the mundane tasks automation is going to impact all aspects of the stack so final questions do what are you expecting for the next two days we're gonna be here for two days what do you expect to hear from our guests yeah so John one of the things I'm going to really look at is as you mentioned infrastructure is that where this all started so you know how do I easy to play a VM you know ansible is there you know VMware I've already talked to a number of people in the virtualization community they love and embrace ansible we saw Microsoft up on stage loving embrace it as we move towards micro service architectures containerization and all of these cloud native deployments you know how is ansible in this community doing where the stumbling blocks to be honest from what I hear John coming into this anta Buhl's been doing well Red Hat has helped them grow even more and the expectation is that IBM will help proliferate this in even further the traditional competitors to ansible you think about the chef's in puppet to the world have been struggling with that cloud native world John I know I see ansible when I go to the cloud shows and I hear customers talking about it so ansible seems to be making that transition towards cloud native well but other threats in the cloud native world you know if I've said you know that when I when I go to the server lists you know conference I I don't I have not yet heard you know where this fits into the environment so we always know that that next generation and technology you know how will you know this automation move forward as Red Hat starts to get much more proliferating into major enterprises with IBM which will take their extend their lead even further in the enterprise it's an opportunity for ansible and the community angle is interesting I saw our tweets don't get your community your angle real quick on this I saw a tweet from NetApp their tagline at their booth is simplify automate and orchestrate sounds like they're leading into the kubernetes world containers you got to start thinking about software abstractions and this is the st. the you know provisioning hardware anymore whole new ballgame your assessment of an Sable's community presence mentioned I was a tweet from Red Hat I mean NetApp what's your take on the community angle here John it's all about community we the github stats speak for themselves this is very much a community invent you know kudos to the team here a lot on the diversity inclusion effort so really pushing those things forward John something we always notice at the tech shows the ratio of you know gender is way to more diverse at an event like this we know we see it in the developer communities that there was more diversity in there so by the way when they took over this hotel all of the bathrooms are I believe it's you know it's gender-neutral so you can use whatever bathroom yeah you know you you want there let's make sure I'm using the right pronoun when I'm going saying a lot of people Stu thanks for commentary keynote analysis I'm John first dude minimun breaking down why we are here why ansible why is automation important we believe automation will be a killer category we want to see a lot of growth here and again the impact is with machine learning and AI this is where it all starts automating the data the technology and the configuration is going to empower the next generation modern enterprise more live coverage from ansible fests after this short break

>> Announcer: Live from Las Vegas, It's the Cube covering NAB 2017. Brought to you by HGST. >> Jeff Rick here with the Cube. We are live in Las Vegas, California at the convention center. At NAB 2017, 102,000 people, a lot of production people talking about everything that has to do with media and entertainment, and also technology. MET is actually the theme this year. Media, Entertainment and Technology. The three are linked together in a way that they've never been before, And we're really excited to have someone really with the content side and the tech side as our guest, it's Justin Simmons. He's the director of technology at the Sundance institute. Justin, welcome. >> Yeah, thank you. >> So everybody knows the Sundance Film Festival. There's a lot of press every year, a lot of cool movies and independent movies. But you're really on the IT side. I wonder if you could explain a little bit. People don't know probably there's kind of an IT story behind Sundance. >> Yeah, I mean when you've got an event that's as big as the Sundance Film Festival, and really the eyes of the world are on it for that period of time, there's so much preparation that goes into it, because you have one shot to get it right. So we really start planning as soon as the festival ends. Sometimes we have multi-year projects. And there is a lot of technology behind it, from websites, to big flash sales, to all the photos that are collected, and all the video that's collected during the event. Also, a lot of people don't know about the Sundance Institute is that we have a year-round program, so we have about 30 lab or educational events that happen year-round all over the world, and those are also generating more media, more files that need to be stored and saved and tracked. >> So what's interesting is back in the day when storage was so expensive, and media was so expensive, storage was actually a negative, it was a liability. Now everyone's finally figured out that data's an asset. You've got to store it, there's ways to store it, you need to get the metadata to make it accessible. So that's really changed the dynamic of the way that people look at keeping all these assets. >> Yeah, I mean we saw really unfortunately a lot of times people would say, don't record it because we don't know where to put it. And it was really frustrating from a technology perspective to hear things like that. Now it's, "Capture everything." >> Jeff: Right. >> And what's happening in such a compressed period of time like that, it is all about metadata and all about workflow to make it efficient. Because if you get behind, it just keeps growing and growing and growing. >> Right. There's a great quote from Sable, from NFL films from back in the day, and he said, "How did you know "to get that in slow motion, that shot?" And he said, "We shoot everything in slow motion, "because you just don't know when "that great play is going to be." So it's a very different mindset to capture everything. So I wonder if you can explain with that mindset, and now you have 4K and 8K and Ultra HD, and tremendous amounts of gear here. How do you attack it from your role? How do you put together a plan that you can capture and manage all this content? >> So for us the first step is really getting the digital asset management system, and incorporating that digital asset management system into the workflow as much as possible. Like I said, you can't be happening behind. If that work's happening behind, it's just never going to get done. So putting the digital asset management system in the center of the workflow was extremely important. And now that we've got a great digital asset management system, we're using Reach Engine by Levels Beyond. We're looking at ways that different things can plug into that and automate as much as possible, so that when the work's being done, when the scenes are being shot, that metadata's captured and it goes right into the system, and everything flows into storage, into archive, into preservation. >> So you're populating metadata in real time as stuff's being shot. You're not doing it kind of after the fact. >> Yeah, there's a couple of different things going on. One is with photos. Everyone's got badges around their necks, so we're shooting their badges at the festival, and then right at the ingest, those cards come back from the photographers, all the metadata gets tagged in it right then, and it all goes into the digital asset management system. They're selecting their target photos from that set, and then it's off to being posted on the website for press, it's being incorporated into video. And then for video we're using Prelude to tag things in real time that's going right into digital asset management system, and then using Adobe Premier, in conjunction with the digital asset management system, we're able to make sure all the metadata that's done during the editing process also stays with those assets, because we have 35 years of history at the organization, and we want to make sure that we're keeping that indefinitely. >> Jeff: Right. >> So there's no point we're like, well, we don't need the 1988 festival anymore. >> (laughs) And then how's cloud impacted your world, and added a new asset class. The knock on cloud before, one of the knocks, especially for film and video, the assets are so big, right? And the speed of light is just too damn slow, some would say, for moving this stuff around. That said, you can put a tremendous amount of capability and compute and store and power at the hands of anybody worldwide, consistent distribution. So how have you guys integrated a cloud strategy in what you do? >> So we went really aggressive on cloud about 2011, 2012. And we ran into the limitations really quickly. The speed, and the cost when you start going at scale. This started to impact us. But there was areas that cloud was really successful, like our frontend web servers, we could just scale them up, during that event, we really need this kind of extreme performance for just a couple days a year. So being able to spin up 30 instances of the web server, bunch of database, have a million people a day hit that. That's great. Where we've struggled is on the media and entertainment side, to make cloud cost-effective when you're going really big with storage, and then also getting the performance that we need. So we've pulled that back, more of the media storage from the cloud, but where we're going to continue to use it is on collaboration. So now I'm sure we're not unique in this, but we've got creators and collaborators that are everywhere. And the content's being created all over and everywhere, so we want to use the cloud to capture that content, and we also want to use the cloud to help collaborate with whatever editor, sound mixer that we're working with. I also think cloud has now become increasingly important to the independent film community. A lot of these productions have small budgets, and they're looking to be as effective as possible, so they are collaborating globally, and so they're going to cloud. And I think it's going to be really interesting over the next couple years to see what solutions come up really targeted towards the independent film community that make it accessible for these productions. They're going to be around for a year or two They need a solution to get back up. They need to collaborate, and it all needs to happen very quickly, and for a reasonable cost. >> Right. Right. And what about on the distribution side? So it used to be you went to the movies, and then you got it on Netflix, or you DVR'd it, or TiVo, but now there's so many ways that people are consuming media, whether it be a social media like Twitter or Snapchat or Instagram, versus YouTube and Vimeo, those types of platforms. How are you kind of addressing the multi distribution opportunities within the assets that you guys have? >> So we do a lot of livestream, we do a lot of YouTube, and we've been doing that for a long time. But what we've seen recently over the last couple years with the filmmakers themselves is a real shift toward using, doing electronic delivery for large digital cinema packages. So these DCP files can be 100 gigabytes plus, and we just started seeing people really adopt digital delivery for those in the last couple years. So the Sundance Film Festival comes in kind of at the beginning of a film's life. And what a lot of these filmmakers are hoping to do at the festival is get distribution. So from there, they're able to now take that DCP file, they're not shipping hard drives, they're not shipping film prints, and they're now taking that through the distribution path. And it's not something the institute's directly involved in, but we facilitate that where the industry comes to meet with these independent film and independent artists. >> Okay. So last question before I let you go, what are some of your priorities for 2017? >> So my priorities for 2017 is preservation. So we've been doing a lot of work around organizing our files and our media, but we didn't have a really effective way of preserving the content. So we had just a bunch of big file servers sitting out there, and we had a replicating thing between them, and so I needed a solution that would actually take those files that would be integrated into the workflow, and actually protect it. So that's where we're working with Western Digital as official provider to help us actually protect and preserve our digital media assets. So using our digital asset management system with Reach Engine as part of that workflow, we're going to have the files that are sitting on our production storage but then another copy is going to be put onto the HGST object storage. So, and there the preservation is at a level that I haven't seen on any other device. It's using erasure encoding and splitting the file into multiple parts, and now that file is far better protected than it has been in our current systems. So that's a big priority for us, to get that going and really get these assets protected and preserved. Because like I said, we're planning on keeping these indefinitely. >> Right. Right. It's so sad the stories you hear coming out of Hollywood of an earlier time when it was all on the film, the film wasn't properly protected, so many of these great films didn't survive, or only pieces of them survived, or they've got bits and pieces that they're trying to restore. I'm glad that era has passed. >> Yep. >> All right Justin, well thanks for taking a few minutes out of your day. I know you're busy, you're conference-hopping, and thanks for stopping by. >> Justin: Yeah, no problem. Thank you. >> All right. He's Justin Simmons, I'm Jeff Rick, You're watching the Cube from NAB 2017. We'll be right back after this short break. Thanks for watching. (digital music)