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Bailey Szeto, Cisco | ScienceLogic Symposium 2019


 

(upbeat music) >> From Washington D.C. it's theCUBE. Covering ScienceLogic Symposium 2019. Brought to you by ScienceLogic. >> I'm Stu Miniman and you're watching theCUBE's exclusive coverage of ScienceLogic Symposium 2019 here at the Ritz-Carlton in Washington D.C. Happy to welcome to the program a first time guest off the keynote stage this morning Bailey Szeto who is the Vice President of Customer and Seller Experience IT at Cisco. Thanks for coming and joining us. >> My pleasure. >> All right so Bailey, I've actually, you know I've watched, and partnered, and worked with Cisco my entire career but you actually changed my view of something about Cisco in your keynote this morning. And that's, you know, you said that 99% of Cisco's 50 billion dollars plus is transacted online so I should be thinking of you more as like Amazon.com you know, than as, you know the networking giant I've know my entire career. >> Well You know it's certainly true that most of our revenue comes through our online presence but it's perhaps in a different manner than what you're thinking right? So obviously we do do some business direct and we might have some stragglers selling, buying something with a credit card, but that's not the bulk of our business. The bulk of our business is through primarily partners, resellers and when I say online I meant B to B transactions. >> No no. I totally understand Bailey and what I love is you're in Cisco IT. >> That's right. >> And therefore we're not going to talk about a lot of the networking pieces. We're going to talk about what runs Cisco's business and you have the pieces and you know client success and support and all those run, and even, I didn't even realize the employee engagement all runs through you know Cisco.com >> That's right. >> And I love you did a nice little video. Gave all of those that have been in the industry. You kind of go through and look at the history of like oh okay there's the HTML stuff I used to code. >> That's right, that's right. >> Back in the 90s through all of the updates and yeah we definitely-- >> I was just expecting the little triangle with the guy like shoveling dirt under construction. You know the shovel right? >> Yeah the 404 not found. >> That's right, that's right. >> I know if I go to Cisco.com/go/product name that usually was a short cut to get me to some of the things I care about but for those people who weren't here for the key note or who might not know as much give us a little bit about you know your purview and kind of the scale and scope of what you do. >> Yeah so at Cisco I'm in Cisco IT. But I'm responsible for supporting all of the revenue generation portions of the company. So that's specifically marketing and what they do, sales and what sales does. Cisco services is a very big part of our company so I support the services organization. And most recently Cisco's been on a journey to really kind of move from a once and done hardware sales motion to a full reoccurring revenue type of stream. So we've stood up the whole customer success motion. And so I run the IT portions of that as well. And last but not least you heard me mention that 85% of our revenue actually comes through our partners. So I support all the systems that are partners interact with as well. >> Yeah it's interesting so we've done theCUBE at Cisco Live the last two years. >> Sure. >> And there's a observation I made a year ago when I started going to that show. And it was you know, if I'm a networking person but this applies to you know most people in IT, I used to manage stuff I could touch and go, I understand where it is and how I touch it and everything. Now a lot of what I have to deal with is outside of my purview and therefore I need to get into that environment kind of pair that with you know companies like yourself that are inquisitive. And so you have lots of change going on and lots of things that are in your environment there so we know change is the only constant in our industry. >> Without a doubt. >> So maybe give us a little bit of those dynamics and how that impact what's happening in your world. >> Yeah so I mean we talked a bit about my responsibilities and one of this is Cisco.com It's probably one of the more important platforms that I'm responsible for from an IT perspective. But I also mentioned that Cisco's a very, we grow through acquisitions a lot. It's one of our basic business strategies. And so every time we buy a company it's a big rush to kind of take that acquired company and integrate their online presence into Cisco.com right? So once a company is acquired we don't want people to think of it as a separate company both from a kind of marketing perspective but more importantly we're actually integrating that product into our Cisco ecosystem as well. So just having to move all that technology into Cisco.com is certainly a big job. But I think you are maybe asking this from a different perspective as well which is to say okay you know new technology is being introduced all the time and while it makes sense from a company portfolio perspective I think as a former IT person you're going to agree with me it makes our jobs a little bit more difficult. It's both a blessing and a curse right? From the perspective it's a blessing in that we get this great new technology to incorporate and use in our running of the business but it also adds a lot of complexity and so it's pretty important that we have both the systems and processes to be able to manage all that complexity in our infrastructure really. >> All right so infrastructure monitoring. >> Yes. >> Something you spent a lot of time talking about. I guess I'll set it up when I talked to my friends in the networking space these days or a lot of it, the joke is if you say single pane of glass they are going to spell it P-A-I-N because we understand that there's not one tool to rule them all. >> Right. >> Yes that I might have a primary piece but in the virtualization world I had to plug in to V Center and you know Cisco has you know you laid out a broad portfolio of various tools up and down and across the stack from you know security down to physical and upper layer and plus all the acquisitions. So can you lay out a little bit as to you know where ScienceLogic fits and there's a number of Cisco's tooling that that integrates in with. >> Yeah so when I talked about our journey with ScienceLogic you know Cisco of course has a number of tool and capabilities to take care of the pieces that we are known for. For example Application Dynamics is a great company that we bought and provides great insight into application health. But obviously in a network perspective right we have Cloud Management software, security software that type of thing and so I think what we realized in Cisco IT what my team realized is that it really isn't about a single system to rule them all it's about trying to find multiple platforms that can work together and really share data so as to drive richer insights. And so I think maybe the industry has been on a bit of a wrong path think it's you know it's not Lord of The Rings, one ring to rule them all or whatever right? It's about being able to use multiple applications but having the right data insides move around as needed so that depending on your lens or your role in IT whether you're a network guy or an application guy that you're going to use the tool that's more most natural to yourself but pulling in the right amount of data from those other parts to be able to get the right insight. >> Yeah I saw your closing slide mirrored the theme we've seen at the show of superheroes. So the super power everybody needs in IT today is how do I leverage my data and we understand that it probably takes more like the Avengers to be able to put those together because data is everywhere. >> Yeah the funny thing is that that wasn't actually a set theme. I think we must all have Avengers on our mind because everyone independently came up with the super hero concept. >> Yeah no spoilers on End Game either way though. >> That's right, that's right. >> Excellent so you know can you just bring us inside of some of that ScienceLogic journey? My understanding you're probably the largest enterprised employment of it so you know we always love to talk about scale and what that means and how it's been in your viewpoint. >> Yeah you know we actually before ScienceLogic we actually had our own system that Cisco IT wrote right and so you know as IT professionals we always think we can do it better than anyone else but we've reached a point where just so much technology and so much complexity came to the market that we really wanted to find a solution that would really kind of enable us to grow into the future with all the things that are happening right whether you're talking about Virtualization with Containers or you know Cloud native applications or Multicloud, these are all technology trends that have made our jobs in IT incredibly complex. And so we started to look for what could we replace our home grown monitoring platform with and ultimately we decided that ScienceLogic was the best fit for us. And since we've deployed it we as with most things we tend to stretch the scale especially with our vendors and so I think we are the largest ScienceLogic enterprise customer at this point. But we are seeing incredible benefits in terms of being able to connect ScienceLogic's Infrastructure Monitoring with our own Application Dynamics and really marry the two for those insightful bits that we get from both. >> All right so one of the big themed discussion here is that journey toward AI Ops. >> Yes. >> While we speak actually I've got a team in Mountainview that is at the DevNet Create Show which Cisco helped organize. >> Sure. >> We're doing two days of interviews there and DevSecOps is probably one of the key topics their going to be talking about. In your keynote this morning I heard IT Ops in a discussion there so bring us inside a little bit organizationally you know what you're seeing you know your viewpoint on these various trends that are you know helping to modernize you know transform operations. >> Yeah I think from a operations organization standpoint you're going to see the applications team and the infrastructure team work even closer together. Maybe one of the things that didn't really make super clear in my keynote this morning is I actually work on kind of the app side of the house right? I'm the direct interface to the business. And as such I actually don't interface with ScienceLogic directly but I'm a strong partner with my infrastructure team who are I think they are all sitting over there that do run ScienceLogic right and so in today's world you really can't just say oh this is infa problem they are going to deal with it. Because of that really big mix of well is it an infrastructure problem, is it an application health problem? And a lot of times it's both. And so organizationally it might be two separate organizations but the need to work together is you know even greater today than ever before. >> You're preaching to the choir. I mean when we launched Virtualization and then later when Containers came around there was the nirvana that oh I'm going to have some unit of infrastructure where the application people just don't need to worry about it. >> Right. >> You know serverless from it's name seems to imply that but we understand that eventually you know there's networking, there's storage, there's compute all underneath these kind of things. >> That's right. >> It's just repackaging so you know the applications important you know I'm long time infrastructure guy. >> That's right >> But, the number one rule is the reason we are here is to run that application and make sure your data you know gets where it needs to be otherwise you know we're not here just to power things. >> That's right. And I just realized I probably would get in trouble if I said it's actually the application, infrastructure, and of course the network all has to work together. >> Yeah well that's a given. Can you just we talked a little bit about App Dynamics you know when I think about Cisco you know broad portfolio, you know the SD-WAN, the ACI how do some of those fit into this discussion are there tie ins with what ScienceLogic is doing? >> It absolutely does. So as I talked about it when we talked about that collection of super heroes it's not a single super hero it's not a duo either it's really a big team. It's The Avengers right? And so when you think about Cisco's portfolio we have a lot of additional components needed to provide that modern operating IT operating platform right? So we talked about a lot about Application Dynamics we talked about ScienceLogic but what Cisco brings to the mix is things like ACI, Tetration, Policy Enforcement, Multicloud Management. So all those things again have to work together like The Avengers do to provide that modern platform. >> Yeah you mentioned multicloud and I know in your keynote you talked about AWS and GCP. >> That's right. >> How's Cloud changing things in your world? >> It absolutely is again it's I'll go back to the it's both a blessing and a curse right? The blessing is enormous capability that we get from the Cloud, enormous flexibility. As and example using Cisco.com as an example we host a lot of you know a lot of public information about our products and websites and data sheets and that type of thing on Cisco.com. And then a couple years ago we decided we're going to refresh the engagement of Cisco.com We wanted to make it much more personalized. We wanted to incorporate video. Those are all great things but the moment you try to throw video and guess what? Native video whether it be in English or French or Chinese or Japanese depending on where you are well that put an enormous strain on our infrastructure and if you had to travel if the packets had to travel from Japan to the United States to our data center that would slow things down. So we took advantage of Public Cloud to really kind of push out the content to the edges so that we could get localized content as close to the customer as possible. That's the great thing about it. But again the management of that increasing complexity right so both a blessing and a curse. AWS, GCP, we are using for doing a lot of video streaming work. And so again great capabilities from that platform as well. >> All right so we saw this week a lot of announcements of some of the integrations Service Now and App Dynamics were two of the ones that highlighted that I think impacted you. Anything from the announcements that is particularly excited you and I guess final on that is there anything roadmap wise that you know you'd be looking directionally for this phase to evolve towards? >> Yeah I think I was excited to see in fact that's one of the main reasons why we chose ScienceLogic in the first place was the quality and the amount of integrations that they have right? And so we're also a big Service Now customer and we see the benefits of automatically open cases in Service Now when ScienceLogic detects an issue as an example right? And I would say going forward we'll be looking to either have out of the box or if needed you know Cisco IT will build something even more integrations with the Cisco products. We already have App Dynamics but as I mentioned we have a lot of other components that are critical to the network and so we'll be looking for tighter integration and all this to drive really drive data together so that we can get to what I think what most people at this conference are hoping to achieve which is really driving towards automation and AI Ops right? So that's really the desire for I think for everyone attending this conference. It's certainly our desire in Cisco IT. And you know I'm looking forward to working with ScienceLogic to building out that roadmap. >> You know so I guess final question for you you talked about that automation, where are you when it comes to we look at you know things like machine learning and automation which if you listen to the analyst that spoke this morning is like you want to make sure you separate those things. >> That's right. >> We understand you know any of us that have done process and operations is you know you can automate a really bad process and it's not a good thing. >> That's right, that's right. >> So where are you on that journey? What do you see? You know what are the barriers that keep us from kind of the nirvana where you know oh geez I can actually just seal off the data center and let everything run? >> Right I think it's funny you mentioned Cisco Live so actually I present on a topic of AI at Cisco Live as well. So what this other speaker talked about really hit home with me understanding what is AI really. Because I think there's a general perception in the press that it's like this magical fairy dust you can just sprinkle on everything and it like makes everything perfect right? AI is really good at pattern recognition but you still need to put some check points and really have human beings kind of check the work of AI right? And so you know we actually have seen data center outages not Cisco but in the press when AI runs amok right? And so I think the first step of automation that's a given. We want to do that but that involves a lot of human beings kind of looking at the data and deciding okay these sequence of events can be cured by this set of automation. AI Ops is a something that's a whole different thing if you followed the definition of AI to say okay let the computer do it all on its own. I don't think we're there yet. I think we have a ways to go. And I certainly wouldn't trust want to trust our you know multi billion dollar business to AI Ops at this point in time. >> Well Bailey there's an event we did a couple years ago with a couple professors from MIT that are really forward looking on this and they say it's racing with the machines because people plus machines will always do better >> Yes. >> Than people alone or machines alone and hopefully that keeps some of us that are a little bit worried about the Skynets of the world taking over from getting a little bit too paranoid all of a sudden. >> I totally agree with that statement. In fact the quote that jumps in my head is "Better together". And I'll close with ScienceLogic App Dynamics better together. People AI better together. >> All right well Bailey since you ended on a perfect quote there thank you so much for joining and I hope to see you at Cisco Live San Diego. >> Fantastic, my pleasure. >> All right and thank you so much for watching theCUBE as always, I'm Stu Miniman here at ScienceLogic 2019 in Washington D.C. (upbeat music)

Published Date : Apr 24 2019

SUMMARY :

Brought to you by ScienceLogic. off the keynote stage this morning Bailey Szeto All right so Bailey, I've actually, you know but that's not the bulk of our business. I totally understand Bailey and what I love is employee engagement all runs through you know Cisco.com And I love you did a nice little video. You know the shovel right? and kind of the scale and scope of what you do. And so I run the IT portions of that as well. at Cisco Live the last two years. kind of pair that with you know of those dynamics and how that impact a lot of complexity and so it's pretty important that we the joke is if you say single pane of glass and you know Cisco has you know ScienceLogic you know Cisco of course has a number of probably takes more like the Avengers to be able to I think we must all have Avengers on our mind because employment of it so you know we always right and so you know as IT professionals All right so one of the big themed discussion here Mountainview that is at the DevNet Create Show helping to modernize you know transform operations. is you know even greater today than ever before. You're preaching to the choir. you know there's networking, there's storage, the applications important you know you know gets where it needs to be the network all has to work together. you know when I think about Cisco you know And so when you think about Cisco's portfolio Yeah you mentioned multicloud and I know in your we host a lot of you know a lot of public information about roadmap wise that you know you'd be looking directionally looking to either have out of the box or if needed you know comes to we look at you know things like machine learning We understand you know any of us that have done And so you know we actually have seen data center outages about the Skynets of the world taking over In fact the quote that jumps to see you at Cisco Live San Diego. All right and thank you so much for watching

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Shampa Banerjee, PhD, Eros Digital | ACG SV Grow! Awards 2019


 

>> From Mountainview, California, it's The Cube, covering the 15th annual Grow! Awards. Brought to you by ACG SV. >> Hi, Lisa Martin on the ground with The Cube at the 15th annual ACG SV Grow! Awards. At the Computer History Museum in Mountainview, can you hear the buzz of 230 plus attendees behind me? I'm very pleased to welcome one of the ACG SV board members Dr. Shampa Banerjee, technology executive, and chief product officer at Eros Digital. Shampa, thank you so much for giving us some of your time this evening. >> Thank you, it's a pleasure. >> So lots of great, innovative, and inspiring conversations, no doubt, going on behind us. >> I'm trying to listen to it. >> Yeah, so talk to us a little bit about Eros Digital, who you are, what you do. >> So Eros International is the largest studio in India. It produces or distributes around 60 to 70 percent of the films made in India, Bollywood films. So I run the streaming platform, the Netflix for Bollywood, that's what I call it. >> The Netflix for Bollywood, I love it. Now, tell us more about that. >> So, you know, it's a streaming platform, a lot of the titles are from what we produce. A lot of the titles we lease from other production houses, and that is the entire technology platform, and then how do you get to the, we connect the consumers, rather, to the entertainment, right? So we like to help them discover, we help them indulge in the whole experience, and then as they keep coming to us more and more, we personalize the experience for them, so that's really what we give them. >> You know, personalization is so key. We expect it right in our lives, and whatever it is that we're doing, we're engaging with an Amazon or a Netflix or at Eros for example, we kind of now expect that. We're sort of demanding consumers, right? We expect them to know what I want, just what I want, don't give me any things that I don't want, so is that one of the things that you've seen, maybe surprising in your career, is this increasing demand for personalization? >> Absolutely, because, you know, there's so much content out there, so much information, and unless there's a filtering mechanism that makes sense for you, people don't want to, you know, it's very hard for them, so they want you to do the work for them. It's entertainment, right? So absolutely. Everyone kind of expects it. It's not said. It's not explicit, but that's the expectation. >> And obviously, with the goal of delighting and retaining those customers, you as the chief product officer have to listen and react to that. >> I spent, I'll tell you a short story. I spent once a month going through all the customers' comments in different platforms, right? And one of the stories I read was this 17-year-old French gal in Paris, she loves watching Bollywood because she was suffering from leukemia and after she gets a treatment, she comes home, she wants to watch something that makes her happy, and we had some issues with that subtitles, and she was having a problem watching our movies and she begged "Please bring them back". And I ran out of my office, went to my team, and I said, "Guys, this is who we wake up for every day. We give her joy, we give her pleasure." So to me, that's how listening to the customers to me is primary, to me they are my biggest stakeholder, and I've told the CEO and founder that, look at the end of the day, I leave and argue with you if it doesn't serve my customers. That's what I believe, listening to the customers, listening to them, understanding, of course, we do a lot of data collection and we look at what we are doing and the patterns, and based on that we make modifications, we test different things to see what makes sense, what's working, and what's not working, because people don't always tell you, and even if you ask them, they're shy to tell you. But then you can see what they're doing, and that's an indicator. >> Well that makes you feel really good, seeing and hearing and feeling the impact that you're making, and speaking of impact, you have been, in the last minute or so that we have, you've been on the board of ACG SV for about the last five years. We're here tonight to honor Arista as the Outstanding Growth Award winner and (mumbles) Technology as the Emerging Growth winner, but really quickly, what makes ACG SV worth your time? >> So ACG honestly is a fantastic organization and you know, living in the Bay Area, there are many organizations, there are many events that are always going on, you know. ACG has been a place where I've seen it's a very, very, very, very diverse organization, of course I still wish there were more females, you know, but it's a very diverse organization, people of all ages, people from different walks of life, from different kinds of companies, you know, and people are very, very collaborative and help each other to do business. I've become personal friends with many of them, but the main thing is, you know, you come here, if you're new to the Valley especially, whether as a company or as an individual, this is one of the best places to come to because it's not too large, it's not too small, it has the right number of people, and it helps you quickly on board. They'll introduce you to people, introduce you to events, they give you what you need to kind of get started. So to me it's like, when I joined, I joined before I was on the board, almost, I don't know, seven or eight years ago, and I've seen this whole thing transform and it's just an excellent, supportive, the people are very open-minded, great ideas, and it's just an excellent organization, love it. So it's worth my time, you know, to take the extra hours, and I would love to see it get even bigger and more diverse and more interesting. >> Well it sounds like, I love how you kind of described ACG SV as being that Goldilocks type of organization, not too big, not too small, just right, but we thank you so much. I wish we had more time to talk, as a female in technology, but we'll have to have you back at the studio on The Cube! >> Thank you so much. >> Thank you so much for your time. For The Cube, I am Lisa Martin. Thanks for watching. (music)

Published Date : Apr 18 2019

SUMMARY :

Brought to you by ACG SV. Shampa, thank you so much for giving us So lots of great, innovative, and inspiring who you are, what you do. So Eros International is the largest studio in India. Now, tell us more about that. and then how do you get to the, so is that one of the things that you've seen, so they want you to do the work for them. and retaining those customers, you as the chief and even if you ask them, they're shy to tell you. and (mumbles) Technology as the Emerging Growth winner, but the main thing is, you know, you come here, just right, but we thank you so much. Thank you so much for your time.

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Jared Rhodes, QiMata | DevNet Create 2018


 

>> Narrator: Live from the Computer History Museum in Mountainview, California, it's theCUBE. Covering DevNet Create 2018. Brought to you by Cisco. >> Welcome back, everyone, we're here live with theCUBE in Mountainview, California, heart of Silicon Valley, for live coverage of theCUBE with Devnet Create, Cisco's developer conference for cloud-native and all things really DevOps. This is not the core DevNet normal Cisco development world. It's really more of the forward, progressive view of cloud computing. Cisco has their own Devnet networking development conference. I'm John Furrier with Lauren Cooney. Next guest is Jared Rhodes. He's an MVP from Azure, with QiMata, that's his company there. Thanks for joining us. Thanks for joining us. >> Good to be here. So you're here to learn Cisco. Yeah, you know Microsoft, kind of bring it together. Cloud really has brought together a whole other level. You know, speed, agility, all that good stuff. But when you start getting into like microservices, Qiber, Netease, it really is an exciting times, so I want to get your perspective as someone coming in, learning cisco, what's on your mind, obviously your hands are involved in the Microsoft side. What are some of the things you're looking at? >> So for me personally, my focus is a lot on, I call it cloud mobile and edge. So I look at cloud computing, edge computing and mobile computing. And that edge and mobile space is where I'm looking to really if see the Cisco products have a lot of use for me. So we have clients, let's take some industries where things don't, I won't say don't move as fast, but they want to. So, oil and gas, right? Oil and gas you got pipelines running all over the U.S., and they put the oil and gas pipelines down sometime in the 80's, and liquid gold actually flows through oil pipelines. So they don't shut them down, they don't change them, they don't touch them, until now. Now they need that innovation, they need that knowledge coming off the pipeline all the time. So, I'm looking for Cisco to have that, for me personally, I'm looking for Cisco to have that technology to bridge that gap of taking that physical and helping me bridge it to the digital into the cloud. >> And what specific things about a network edge or gates that are good for you but also are blockers, where are the, where's the pros and cons of the Edge right now? You look at I O T, for instance, What are the challenges and what are the opportunities? >> The challenges and opportunities, so, getting started for a lot of people is tough. Which, when you're trying to building out a project team, you know, that can make it tough. I mean, if it's a new space, there's not a lot of people in it, and if you got to hire for it, you got to find somebody so you either train 'em, or you find something you can buy off the shelf to get everyone started. What was the other part of the question? >> The opportunities and challenges. It is technical? Is it business? Is it more? >> It's all of the above. >> They laid pipeline, they had connectivity, power >> They have, so it's a mixed bag. When you roll out something like a pipeline, it's so expensive, so they'll actually just roll fiber right along with the pipeline. Even back in the day when they didn't know they would need fiber, but also it's a fiber line that sat out for 30 years, so someone came along with a dump truck and ran right over it, and cut it in half, and then they haven't looked to fix it because they never did anything with it. But they also don't what they don't know. So, you know if we talk about the amazing Edge capabilities using Cisco and Microsoft, we can do crazy things to where we can take pressure changes throughout the pipeline to do preventative maintenance so that we can see, hey we've got an air gap problem here and we can go ahead and fix it before there's anything that would cause them loss or government interference in moving that product. So, they don't know that that exists. They don't have an idea that this is available to me, or that someone can provide this. We have one case where someone took a drone and they would just fly the drone over eight hours of pipeline and try to check for any defects. And until they see that in action, to them, they just don't know it exists. So it is business and the opportunity is showing them this and helping them integrate into their systems. >> That's great, and I think you talked about Edge too, Can you talk a little bit about some of those use cases? >> Sure. So, let's say that we have an oil pump, and that if there's a sudden pressure drop, we got a nice explosion, oil goes everywhere, no one's happy, right? So if I want to take that rating, we got two things we need to run on the Edge: one is, oil pipelines, oil pumps, don't really go where people are, so they don't really run network cables out to the oil pumps. And right now, one of our clients, they have an old RF tower, so they actually have fiber, satellite, and an RF tower, make sure they've covered everything, and well then one day someone cut the fiber line while there were clouds overhead, so we had to use the old radio tower. So, one problem is you have to use the, one problem that Edge solves by being able to move the logic that you run in the cloud to the Edge, one problem that it solves is just that if, I mean, if clouds can take out my infrastructure, I don't have good infrastructure, so having that in place running on the Edge, or I shouldn't say infrastructure, I should say solution, if my solution can be taken down by some clouds coming in, it's not a good solution. So, having it run on the Edge instead of in the cloud means that we can do the pressure sensing for the oil pump and the shutdowns locally. Another problem that is solves is, even if I do have my RF backup, there's a latency thing going on there, where it could be really slow, and if it misses that windows to shut down the oil pump, again, it's just a bad solution, so the Edge platforms really help us when we need things now. And I use the oil pipeline, but my actual client, what they're doing, is they're doing driverless cars. They're getting into that space, and you can't, if someone runs out in front of your car, I can't send it up to the cloud to run it through some data process. It needs to know it now. >> Tell me a little bit about the company you guys do. What kind of engagements do you have? Is it more consulting, you writing any code, is it cloud? >> The one I run is, it's a consulting firm, so we do custom solutions. Our current engagements are, one is security systems, it's a nice company called Tellular. They got into the market and made all their money back in the day when landlines went away. >> Lauren: Oh, yeah >> So they, you pay a million dollars for a security system, and all of the sudden it runs on a landline, can't run without it, do you get a new security system? No. You go ahead and you buy somebody who lets you plug into the wall, and so they made a lot of money on that back in the day, and they've been slowly but surely staying in the industry doing upgrades to security systems, cameras, everything, so that's one of our clients. Another one is the one I was talking about, MetroTech, they do multiple things in the driverless vehicle space. They do traffic analysis, LIDAR detection, they actually take the old, you remember the traffic cams that everyone hated? If you got too far into the intersection it would send you a ticket automatically, >> Unless you go like this >> Right! So, a lot of those cameras actually still exist after the politicians had to pull 'em back, and so they're retrofitting those cameras so they can actually detect traffic in the intersection, is there a crash, do we need to have emergency responders and that kind of stuff. And then our final engagement is with a company that does another set of security systems for, they're called Rin Solutions, they do security systems for big box stores, Wal Mart, Target, they do things that I wouldn't even think of in those kinds of stores to get analytics and to keep stuff from walking away. >> Yeah, I mean they're hardcore in the analytics. Talk about architecture. I mean in the old days, you had a web server, you had middleware, you have storage and compute, application front end, now with cloud, you have a lot of more, opportunity, but also architecture's changing. You got on-premise concerns, whether it's security, how you manage cloud and Edge. Anything that you're seeing that you can share in terms of success, approaches, general rules of thumb? >> It's made things easier. So, one of the holy grails in architecture years ago was an event-based architecture systems, so, if you think about a lot of the computer processes we have, we really care that something just happened. In an architecture concern. You care something just happened. Someone just logged in, someone just walked past a thing, a system goes down, a system goes up. You just want to know that things happen. And in the cloud, it's actually made that a hundred times easier. Just to detect this thing has happened, but not just this thing has happened, but to expose it to everyone within the organization and then let them do whatever they'd like to. So, everything from a systems is up to hired a new employee and they're in the system. >> Or also, and also I think also interesting I'd love to get your thoughts on this is that an event just happened so you can capture it, but also you can actually put some synthesis around it with other data. You can actually extract some meanings, hence the predictive analytics trend, and prescription analytics, so, interesting challenge. >> It is What you can do with data now in the cloud is interesting. I can talk specifically for the Microsoft side. It's really at the point to where when I talk to clients about what they want to do with their data, it becomes like, how much money do you want to throw at it? We can get insights, nearly unlimited insights, they way the machine learning is coming forward now into the fold, you see people doing things like facial detection, speech recognition, just out of the box, you just buy it. Right? And so, the customized solution for those, for customers' data, it seems to be unlimited on what we can train those models to do and predict now >> Just good timing, right now, good environment. >> It is. I mean, it basically it just wasn't possible 10 years ago. And now you can just, whatever you want, as long as you can just pay for the computing power. >> I want to ask you a question. I'll get your reaction cause it's an interesting conversation. I was riffing on this at one of the block chain events I was covering. In the old days, technology decision was the big decision. Everything was enabled based on the technology decision. But now with all of this stuff going on, business decision-making's critical because there's so much you can double down on, you can spend on whatever. I mean if insights are potentially almost, well, not unlimited, but, you know, plentiful, you really got to focus on what's more important, so this is really more the business model logic is now the risk piece. Technology can always move around, so your thoughts and reaction to that, and how do you rationalize that and how do we get people educated on this new world order? >> A lot of sales engagements now really are a menu. It really is a menu. You're putting it in front of a CIO and you're going "Here, I want you to look through this and tell me what you want." 'Cause we can do pretty much anything and then they can start picking, and they'll be like "No cheese on that hamburger." >> Yeah, yeah >> You can give them just the menu and say, "Do you want your"- >> Here, have sides >> Yeah, do you want this on the side, what do you want? When you talk about technology now, it's really about just telling them, "If you want all of your mobile apps enabled to have speech recognition, facial detection, if you want unlimited data storage, this is just it, this is how much that costs now, and you can just go through your menu and just pick and choose when and how you want it." >> So service catalog has become big deal, then, at this point, for customers with all on-boarding, dashboards. Roll up cuber-netting, is that in your world right now, and the Istio conversation that we're seeing here, I don't know if you've been following that here. >> So, Kubernetes isn't necessarily my world, but the containers are, so the way that Microsoft does the Edge computing, is that they actually, you'll write an Edge module, and it's just a container, and that container just ships down to whatever device is running on the edge, and it can use that instantly. And the only reason Kubernetes doesn't really get involved in my world that much is I do serverless, so we don't even look at the Kubernetes. It's behind the scenes. >> Got it. We just write code and it just runs it. >> Yeah, it's orchestrating all that, cool. And serverless is certainly, I love that term, serverless, because it implies no servers, but there's servers somewhere. It's in the cloud. Great to have you. Thoughts on this event? What are you trying to get out of learning here at the Cisco DevNet Create? Obviously it's cloud, it's developers, it's building solution. >> For me, specifically, I really want to see what kinetics has to offer in the IOT smart city space. And I want to see how that integrates with Microsoft. I want to find out where we can meet infrastructure to the digital and make that integration as smooth as possible. >> Jared, thanks for coming on theCUBE. Really appreciate your insight. The practitioner trying to synthesize and make sense of it doing some cutting edge things IOT business impact all happening in real time right here on theCUBE. More after this short break.

Published Date : Apr 10 2018

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Brought to you by Cisco. It's really more of the forward, progressive view What are some of the things you're looking at? Oil and gas you got pipelines running all over the U.S., so you either train 'em, or you find something you can buy Is it business? So it is business and the opportunity is showing them this so having that in place running on the Edge, about the company you guys do. back in the day when landlines went away. take the old, you remember the traffic cams that still exist after the politicians had to pull 'em back, I mean in the old days, you had a web server, you had of the computer processes we have, so you can capture it, It's really at the point to where when I talk to clients And now you can just, whatever you want, as long as you I want to ask you a question. "Here, I want you to look through this and tell me just telling them, "If you want all of your mobile apps and the Istio conversation that we're seeing here, so the way that Microsoft does the Edge computing, We just write code and it just runs it. It's in the cloud. And I want to see how that integrates with Microsoft. all happening in real time right here on theCUBE.

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Tara Chklovski, Iridescent & Anar Simpson, Technovation | Part 1 | CUBE Conversation Aug 2017


 

(upbeat music) >> Hello and welcome to theCUBE Conversation. I'm John Furrier here in the Palo Alto Studios, with two great guests, Tara Chklovski, who's the founder and CEO of Iridescent, and Anar Simpson, Global Ambassador of Technovation. Thanks for coming in today. Appreciate moving your schedules around to come in. Thanks for coming to our studio. >> You bet, yeah. >> So Sundar Pichai was at your event. That's the big story this past week. There's has been a Google memo from a low level employee who wrote some things that got the whole world sharking around gender biases, role of women in tech. We do a lot of women in tech as you know in theCUBE, hundreds and hundreds of women over the years, friends, and also smart people. This seem a pretty big moment for you guys. You had an event at Google. Sundar canceled his on-hands meeting to address this, under fear of retaliation and safety, but came to your event on Google Campus, surprising to many. It's written up on Recode and The Verge. Pretty notable. So tell us about what happened. >> So, yeah, this was the 2017 Technovation World Pitch Competition and the awards ceremony. And Sundar came and he talked to a lot of the girls who were presenting their ideas to solve problems in their community, and then he had a little bit of a one-on-one conversation to learn a little bit more about the kinds of problems, their interest in technology entrepreneurship, and then he addressed the crowd of 900 plus supporters, and really emphasized that there's a place for women in technology, and more importantly, for him and Google, that there's a place for these girls at Google. >> Great timing for you guys too. And I want to drill more into what happened but I want to just point out this was a scheduled stop for Sundar in terms of it. You guys have a program called Technovation which was a 2017 World Pitch, folks around, you're the Global Ambassador, take a minute to talk about what Technovation is. Why was it on Google's Campuses? What was it all about? What does Global Ambassador mean? Talk about your mission. >> Right, so Technovation's mission is to empower girls to become technology entrepreneurs and it's much more than just learning how to code. It's really about seeing girls and telling girls that if there's a problem in their community, technology can help them have a very powerful voice. We've been running for eight years and Anar is our Global Ambassador who's helped us grow to more than a hundred countries. Technovation's relationship with Google is eight years long. Google has supported Technovation, was the very first technology company to support Technovation way before any other company saw the potential. And since then, since 2010, Google has provided funding, mentors, spaces, not just across the US but globally. And so this year, it was a year long worth of relationship made with code which is their arm focusing on gender equality. They basically provided funding but made this event possible at Google headquarters. >> Anar talk about the Global Ambassador role you have, and kind of comes down to the question for Tara as well, is it beyond entrepreneurship and beyond coding? I mean talk about specifically what you guys are bringing to folks outside the Silicon Valley. >> Oh sure, so my role as the Global Ambassador for Technovation is really getting to girls all over the world and saying to them you need to be engaged in technology. And what we found, as Tara mentioned, we've been doing this now, I've been doing this now for five years, is that we're building a movement. We're bringing in girls, we're bringing in mentors, we're bringing in companies and governments together to make this a reality for girls in tech careers in their own countries. And I want to go back and address Google's relationship with Technovation a little bit more because this is more of an anecdote. I got into Technovation not willingly. Six years ago I had a start-up, it was called Parallel Earth, and I was working hard at it. And I was using the offices at Mozilla because they allow people to do that, you know people like me to work there. And one day somebody sent me a note, it just came on the internal email system, and they said, "You're a woman, you're in tech, "there's an event going on at Andreessen Horowitz "where the luminaries of the Valley are going to be talking." And so the luminaries were Mary Samayo who was at Google at that time, Freada Kapor Klein, Padma Ashriwurier , and I think that there was two other people. And so we went to this event and we sat in a packed room at Andreessen Horowitz. And these women, the luminaries at the Valley at that time, each one of them stood up and told us their story, and afterwards they fed us hors d'oeuvres and offered us wine. And then they said before you go, we have one to ask of you which is could you sign up to be a mentor for Technovation. And I thought to myself, no, I am like over my head in my own company. I don't even have time for myself. And they asked, be a mentor, it's just two hours a week for 12 weeks. And I thought to myself, oh God, man, I drank their wine, I ate their hors d'oeuvres, I listened to them and now how can I say no? And so I signed up. And it was a stretch for me because what happened at that time, the curriculum was still being delivered by a person. And so I've been assigned to the Google Campus in Mountainview. And somebody in engineering at Google had been able to get a room, a very small conference room. And so for 12 weeks I met this team of girls from Mountainview, and there were other mentors like me, and then there was a whole bunch of girls from Sequoia High School. And John, in that 12 weeks, I was a changed woman. Those five girls, they blossomed under me. When I met them, I said to them, "I'm here, I am a type A, this is a competition." >> "I signed up for the Andreessen Horowitz--" >> Exactly, exactly. "Listen, I got my own star, "but we're going to win, this is a competition." So they just rolled their eyes at me, like, who the heck she is, we don't even want to be here. >> John: They draw the short straw on this one. >> Exactly. But those 12 weeks changed my life. >> John: In what way, what way did it change your life? >> I have a degree in Computer Science. I have a Master's in Communication. I went to Stanford for innovation and entrepreneurship. So I've been in the field for a very long time. And what I saw in terms of the curriculum, what I saw in terms of the mentorship, what I learned about design thinking and being able to create an app, I never had that. When people like me, we go in to a university, and doing computer, we never had that kind of stuff. And I thought, oh my God, if I'd had that, I would be, like, soaring the skies right now. And to have girls who really came to this table with nothing, and you see them becoming graphic designers because they had a little bit of access to Microsoft Paint, someone who has the ability to do PowerPoint, one girl, in my team of five, almost never showed up, she was late, she never came, and then two sessions before the Pitch, she showed up and she realized, have we've gone so far without her. So here's what she did, she took that little graphic that that woman who'd done it in Paint, and she got her mom and they went to some t-shirt shop, and they got that graphic printed. And the next time she came, there were five t-shirts that said the name of our team which was Intoxication Station, and one for me. And then it turns out she's a really good speaker. Who knew? So she almost never came, brought these shirts, was the speaker for the group, and we won the local competition and then the next one, then we placed second in the finals. >> She came in, contributed with a t-shirt, and graced you the back end, won the trust of the group, ended up being the speaker and winning the award. >> Yes, they grew, they literally, you know if you take a time lapse and you see a flower blossom, that's exactly what happened. >> Tara talk about your credentials 'coz you have a Ph.D. >> So I have a, yeah, Bachelor's in Physics, and Master's in Aerospace, and I was in the Ph.D. program in Aerospace but I dropped out because I wanted to start Iridescent. >> That's good. Dropping out of Ph.D. has a good track record. A lot of folks who dropped out of Stanford includes some of the big names we now know. What's some examples during your life when you had those kind of changed moments? >> I think, Iridescent, we are now in our 12th year. Every couple of months it's a changed moment because it's a test of grit. And just believing in yourself because I mean, I started with just an idea and grew it to be an organization that's all over the world. And it doesn't come with just full-hearted focus. A lot of courage is what I've seen. I have also seen how much you are passionate about an idea really swings how the other person is thinking. And so the idea only matters so much, I think, of course, I mean, the track record and everything has to be there, but I think a lot of it depends on your own passion for it, and I've come to realize that passion is maybe proportional to the complexity and the impact of the problem you're trying to solve. So if you're only trying to solve a small problem, you lose interest in two years, right, and maybe that's why, I'm always curious, why do so many start-ups fail after two or three years? It's because maybe you came in not thinking that you're going to change the world, maybe you came in because you wanted to make quick money, or et cetera, whatever. And so I think for me this is my life's work. And if you want to bring more and to represent the communities into innovation. And so it's not something that's going to be solved easily. >> Start-up success and then people working on teams, really is about inclusion and letting things bloom and being ready for anything. That's the greatest feat. Let's get back to the Sundar event that you guys were having. Now this is a good conversation to have because one of the things that came out of the aha that became that memo, really was a conversation publicly. And now it's been polarizing. There's just some kind of a hate, hate kind of mindset with it most of the time. Plenty of stuff in the internet to go read there, but what actually are some good conversations in the industry? What was the conversation like during the event? Because this was in full conversation mode while you guys were having your 2017 World Pitch competition of which he presided over and had a speech to the entrepreneurs. What was it like? What are some of the conversations that were taking place? >> I think the most powerful piece of the whole evening was really the girls walking in and seeing the incredible diversity that we have in this world, right. So we had girls, and mentors, and supporters, from over 30 countries and just them coming and waving the flags, and different faces, and different cultures, all trying to make the world a better place. I mean, it's rare that you see that, using technology. And I think it's very fitting that Silicon Valley is the center of this. But I think there was not one dry eye in the group because you realized the conversation is so much bigger than one company, one country. It is something that affects us as all human beings, and you believing in human potential. So I think seeing these young girls, some of them 10 years old, there was this, I think, maybe the crowd's favorite was these 10-year-old girls from Cambodia who want to improve sort of the lives of these people working in cottage industries, right. And they created an app, like, say, Etsy or something, but focused on Cambodian products, and the courage of these little girls, I think everybody walks away feeling okay there's hope even in the midst of all of this discussion. >> It creates a lightning rod in some ways that hopefully will move on to the substantive conversations. How do you guys feel about what happened as you take this mission forward? You guys are doing some amazing work. And we'll do a segment on that in a minute, but given the landscape now, how do you view this? How are you talking with friends and colleagues and family members around it? Because I certainly had conversations with my friends certainly in the east coast, like, "No, no, that's not the way Silicon Valley is." Google actually is a very cool company. It's not what you think it is. They're very open. They support a lot of great initiatives. And they're candid. And then I go on and explain. It's like a university. So me and Larry have this little ecosystem that they've kind of built the university culture if you will. But it's open and there's things that happened that get misrepresented. That was my take for the folks who don't know Silicon Valley. But what's your take? What do you think about what's happened? >> So this is really, really good that you brought up the university campus, environment of it. So I have two girls, they're both millennials, and they're both in a tech world. And we had this discussion. And here is the perfect answer, right. So one of my daughters, Kat, she said that when she read that, she thought it was basically a gathering of his thoughts. And it was a gathering of his thoughts because he was probably asked to adhere to I&D stuff that's going on, in every company right now, right. And so he was like a little bit of a, wait a second, he wants to sort of, respond to his being asked to go to I&D stuff. And then Katya said, "But you know mom, "it was just a gathering of his thoughts. "And if this is an essay, and it was a poorly written one, "and if I was grading it, I would give him a C minus." Then my older daughter said-- >> John: Oh, she'll give him an F on that one. >> Right. >> John: C minus, she's generous. >> No, because he did. He tried to make it very professional and very academic. And she said but it was a first draft. He didn't proceed to toughen it up, solidify it, find more evidence, have it critic. It was just a gathering of his thoughts and he hasn't gone through the process. Both these girls graduated from Berkeley and so I think they would know what a C paper look like versus an A paper. And then my older daughter said, "And the other thing is, "it's not like "I&D efforts "are actually bad, "but what we're trying to do is "we're trying to condense the time "in which we're trying to get women "at equal peering in the tech world." Now women have never been at equal peering in many professions. There were not enough doctors, lawyers, accountants, you name it, right? Main street, Wall Street has never had equality. And now we're looking at technology and the reason everything just flares up in technology is because we live in today's world, where news and information is available all the time. So there's two things going on. Information is readily available. People can come in to the conversation very quickly. And whenever anything happens in Silicon Valley, the effect is massive because all eyes are on Silicon Valley all the time. So it's a bit of a distorted view. But we have gone through this. It took a long time for women to become astronauts. It took a long time for women to become neurosurgeons. It took a long time for women to become lawyers and dentists. It will take a little bit of time for women to become top technologists. But we're hoping that it'll shorten and things happen quickly in the Valley and we're trying to get that quicker. And so we're seeing a little bit of friction. This is responses from millennials. So for me it was like-- >> John: Interesting perspective. >> Yes, great perspective. And when Sundar said these things at the World Pitch, I was sitting in the second row and every time he said something I would clap really loud. And Todd said, "Why are you being so good?" And I said, "I need to hear that. "I need to her him say that because--" >> John: What did he say that moved you? >> Oh, he just said you have a place in technology. And I said yes. We needed to hear you say that right away, all the time, and especially to these girls, these two 18-year-old girls, and all of the ones that come from a hundred countries that weren't at Google but were listening to the live pitch. And I needed to hear it. I'm a veteran but I needed to hear it because-- >> It's interesting too the narrative that the millennials and certainly the younger kids hear is an echo of what comes down. And, interesting, my son who is 15, at dinner last night said, "Dad, I'm a white male. "What does that mean?" >> Poor guy. >> Then I'm like, oh my God, he's a kid. So, again, things are shifting, they're out of context. Tara your thoughts on how this all evolves and the positive things that folks can do. What's your perspective? >> Yeah, I mean, I think, I had a lot of discussion with my husband yesterday on this because he's a white male, right? And, but also we have two daughters, right. And so there's this whole he for she campaign, right. And that I think like our conversation earlier, the discussion has to be very inclusive and you cannot polarize. And I think I have to be careful because, I mean, my passion is what drives the work because the work is hard, but I have to also remind that, okay, there's a whole another segment of the population that cares, right, and, so I think it's just constantly remembering these kinds of things. I think in terms of what the industry can do, I think the normal thing is that people are doing which is really well, investing lower in the pipeline, investing in young girls, and all of that kind of stuff, and also sort of the inclusion and diversity stuff in the workforce. But I think there are some other segments, other industries that we can learn from, and I think one very unique place is actually the aviation industry. But the experimental aircraft, so we're just aviation enthusiasts, right. And so they have this gathering, yearly annual gathering, and 600,000 people come from all over the world, the thing that makes it unique and there's almost equal representation, there are two things that make it very unique. First is the family affair. And I think the tech industry has done a very good job, sort of convening these developer conferences but they are closed and most of them are 100% male, right? I think there could be something there where the, again much more than a company, that the industry has to do. And to make it maybe not commercial but do it as a fun family gathering and not in Silicon Valley. And then I think the second would be to actually lean on the veterans of the industry to share their passion with the young ones. And I think one of the problems of technology is that it's moved so fast that it has become very abstract. And nothing is very hands on. If you open up something, you will not understand anything. And so what the aviation industry had done really well is to showcase the core fundamental principles of how these things work using the old airplanes, old engines, combustion engines. But you can see how things work, right, and so-- >> John: It's like kindergarten. >> Exactly, exactly, start that way and then you can go into the more complex. But I think there's a role for the veterans of the tech world to play here. And I think it's not just sort of gender but it's also maybe age and making it much more about the family, rather than just the developer in the family. >> Tara and Anar, you guys are inspiration. Thanks for taking the time. And I've had the, my age, luxury of spending nine years at Hewlett Packard company before, maybe these early 90s when Bill Hewlett and Dave Packard were around. And one of the things that really influenced me, and I think this is something that I see a positive light coming in this industry, to your point, about so much changes, is that we seem to be going back to a crowd that wants to see respect for the individuals, citizenship. These were company values at Hewlett Packard when I was there that I always remembered was unique. Hey, you can have differences but if you have respect for the individual, and you have the citizenship mindset, that seems to have been lost in tech, and with this whole movement you're seeing, win at all cost, being an asshole, what you going to do to be a CEO, or flip it fast, or programs. So it became a very selfish environment. It seems to be shifting that way with this conversation. Your thoughts? >> So I have to say doing a start-up is not easy. Getting successful in this word is not easy. Shaking the status quo is not easy. So I have to say that the same people and we're not going to name names, but the same people who are very arrogant and have little respect for the laws and rules, they have given us products that are changing people's lives. There is no question about it. With that, they're a provider. With that, they're sort of "I don't care, I'm just going to go over you "if you don't comply with me." A lot of ride sharing, wouldn't even have happened. And to me when you provide employment, when you provide alternative services, when you provide something that takes away the way things were, I see that as a plus, okay. I think what we're seeing is that's needed to a certain extent, and then you realized, okay, now we have to get back to growing it and working it. And if you keep going in that mode, you probably won't succeed. >> So being tough and determined and having grit is what you need to breakthrough those walls as a start-up. You don't need to be necessarily a jerk. But your point is if you're creating value. >> If you're creating value, and that sometimes you actually have to be a jerk because there are a very few brave, non-jerk people who have gone against big unions and big monopolies, right. I would not be able to go against the taxi commission. You need somebody who's a complete a-hole to do that. And he did that and it made a difference. He doesn't have to continue to do that and that's-- >> There was a meme going around the internet, "If you want to make friends, sell ice cream." >> Exactly. >> So you can't always win friends when you're pioneering. >> Right, right. There is a balance and maybe we've fostered the fact that you need to be that attitude for everything and that's not true. The pendulum shifted a bit too much. But I think that we shouldn't scorn them because really they have made a difference. Let everybody get back to-- >> It's a tough world out there to survive. And you have to have that kind of sharp elbows to make things happen. But it's the value your providing, it's how you do it. >> Exactly. >> Well thanks so much guys for coming up. Appreciate to spend the time to talk about your awesome event at 2017 World Pitch as part of Technovation where Sundar represented Google in your great program with young girls go over some tech books. Thanks for sharing. This is CUBE conversation here at Palo Alto. I'm John Furrier. Thanks for watching. (upbeat music)

Published Date : Aug 15 2017

SUMMARY :

and Anar Simpson, Global Ambassador of Technovation. that got the whole world sharking around And Sundar came and he talked to a lot of the girls And I want to drill more into what happened and it's much more than just learning how to code. and kind of comes down to the question for Tara as well, and saying to them you need to be engaged in technology. "Listen, I got my own star, But those 12 weeks changed my life. and being able to create an app, and graced you the back end, won the trust of the group, and you see a flower blossom, and I was in the Ph.D. program in Aerospace includes some of the big names we now know. And so it's not something that's going to be solved easily. and had a speech to the entrepreneurs. And I think it's very fitting but given the landscape now, how do you view this? And here is the perfect answer, right. and the reason everything just flares up in technology And I said, "I need to hear that. And I needed to hear it. and certainly the younger kids hear and the positive things that folks can do. And I think I have to be careful because, I mean, and then you can go into the more complex. And one of the things that really influenced me, And to me when you provide employment, is what you need to breakthrough those walls as a start-up. and that sometimes you actually have to be a jerk "If you want to make friends, sell ice cream." that you need to be that attitude for everything And you have to have that kind of Appreciate to spend the time to talk about

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