>> Narrator: Live from the Computer History Museum in Mountainview, California, it's theCUBE. Covering DevNet Create 2018. Brought to you by Cisco. >> Welcome back, everyone, we're here live with theCUBE in Mountainview, California, heart of Silicon Valley, for live coverage of theCUBE with Devnet Create, Cisco's developer conference for cloud-native and all things really DevOps. This is not the core DevNet normal Cisco development world. It's really more of the forward, progressive view of cloud computing. Cisco has their own Devnet networking development conference. I'm John Furrier with Lauren Cooney. Next guest is Jared Rhodes. He's an MVP from Azure, with QiMata, that's his company there. Thanks for joining us. Thanks for joining us. >> Good to be here. So you're here to learn Cisco. Yeah, you know Microsoft, kind of bring it together. Cloud really has brought together a whole other level. You know, speed, agility, all that good stuff. But when you start getting into like microservices, Qiber, Netease, it really is an exciting times, so I want to get your perspective as someone coming in, learning cisco, what's on your mind, obviously your hands are involved in the Microsoft side. What are some of the things you're looking at? >> So for me personally, my focus is a lot on, I call it cloud mobile and edge. So I look at cloud computing, edge computing and mobile computing. And that edge and mobile space is where I'm looking to really if see the Cisco products have a lot of use for me. So we have clients, let's take some industries where things don't, I won't say don't move as fast, but they want to. So, oil and gas, right? Oil and gas you got pipelines running all over the U.S., and they put the oil and gas pipelines down sometime in the 80's, and liquid gold actually flows through oil pipelines. So they don't shut them down, they don't change them, they don't touch them, until now. Now they need that innovation, they need that knowledge coming off the pipeline all the time. So, I'm looking for Cisco to have that, for me personally, I'm looking for Cisco to have that technology to bridge that gap of taking that physical and helping me bridge it to the digital into the cloud. >> And what specific things about a network edge or gates that are good for you but also are blockers, where are the, where's the pros and cons of the Edge right now? You look at I O T, for instance, What are the challenges and what are the opportunities? >> The challenges and opportunities, so, getting started for a lot of people is tough. Which, when you're trying to building out a project team, you know, that can make it tough. I mean, if it's a new space, there's not a lot of people in it, and if you got to hire for it, you got to find somebody so you either train 'em, or you find something you can buy off the shelf to get everyone started. What was the other part of the question? >> The opportunities and challenges. It is technical? Is it business? Is it more? >> It's all of the above. >> They laid pipeline, they had connectivity, power >> They have, so it's a mixed bag. When you roll out something like a pipeline, it's so expensive, so they'll actually just roll fiber right along with the pipeline. Even back in the day when they didn't know they would need fiber, but also it's a fiber line that sat out for 30 years, so someone came along with a dump truck and ran right over it, and cut it in half, and then they haven't looked to fix it because they never did anything with it. But they also don't what they don't know. So, you know if we talk about the amazing Edge capabilities using Cisco and Microsoft, we can do crazy things to where we can take pressure changes throughout the pipeline to do preventative maintenance so that we can see, hey we've got an air gap problem here and we can go ahead and fix it before there's anything that would cause them loss or government interference in moving that product. So, they don't know that that exists. They don't have an idea that this is available to me, or that someone can provide this. We have one case where someone took a drone and they would just fly the drone over eight hours of pipeline and try to check for any defects. And until they see that in action, to them, they just don't know it exists. So it is business and the opportunity is showing them this and helping them integrate into their systems. >> That's great, and I think you talked about Edge too, Can you talk a little bit about some of those use cases? >> Sure. So, let's say that we have an oil pump, and that if there's a sudden pressure drop, we got a nice explosion, oil goes everywhere, no one's happy, right? So if I want to take that rating, we got two things we need to run on the Edge: one is, oil pipelines, oil pumps, don't really go where people are, so they don't really run network cables out to the oil pumps. And right now, one of our clients, they have an old RF tower, so they actually have fiber, satellite, and an RF tower, make sure they've covered everything, and well then one day someone cut the fiber line while there were clouds overhead, so we had to use the old radio tower. So, one problem is you have to use the, one problem that Edge solves by being able to move the logic that you run in the cloud to the Edge, one problem that it solves is just that if, I mean, if clouds can take out my infrastructure, I don't have good infrastructure, so having that in place running on the Edge, or I shouldn't say infrastructure, I should say solution, if my solution can be taken down by some clouds coming in, it's not a good solution. So, having it run on the Edge instead of in the cloud means that we can do the pressure sensing for the oil pump and the shutdowns locally. Another problem that is solves is, even if I do have my RF backup, there's a latency thing going on there, where it could be really slow, and if it misses that windows to shut down the oil pump, again, it's just a bad solution, so the Edge platforms really help us when we need things now. And I use the oil pipeline, but my actual client, what they're doing, is they're doing driverless cars. They're getting into that space, and you can't, if someone runs out in front of your car, I can't send it up to the cloud to run it through some data process. It needs to know it now. >> Tell me a little bit about the company you guys do. What kind of engagements do you have? Is it more consulting, you writing any code, is it cloud? >> The one I run is, it's a consulting firm, so we do custom solutions. Our current engagements are, one is security systems, it's a nice company called Tellular. They got into the market and made all their money back in the day when landlines went away. >> Lauren: Oh, yeah >> So they, you pay a million dollars for a security system, and all of the sudden it runs on a landline, can't run without it, do you get a new security system? No. You go ahead and you buy somebody who lets you plug into the wall, and so they made a lot of money on that back in the day, and they've been slowly but surely staying in the industry doing upgrades to security systems, cameras, everything, so that's one of our clients. Another one is the one I was talking about, MetroTech, they do multiple things in the driverless vehicle space. They do traffic analysis, LIDAR detection, they actually take the old, you remember the traffic cams that everyone hated? If you got too far into the intersection it would send you a ticket automatically, >> Unless you go like this >> Right! So, a lot of those cameras actually still exist after the politicians had to pull 'em back, and so they're retrofitting those cameras so they can actually detect traffic in the intersection, is there a crash, do we need to have emergency responders and that kind of stuff. And then our final engagement is with a company that does another set of security systems for, they're called Rin Solutions, they do security systems for big box stores, Wal Mart, Target, they do things that I wouldn't even think of in those kinds of stores to get analytics and to keep stuff from walking away. >> Yeah, I mean they're hardcore in the analytics. Talk about architecture. I mean in the old days, you had a web server, you had middleware, you have storage and compute, application front end, now with cloud, you have a lot of more, opportunity, but also architecture's changing. You got on-premise concerns, whether it's security, how you manage cloud and Edge. Anything that you're seeing that you can share in terms of success, approaches, general rules of thumb? >> It's made things easier. So, one of the holy grails in architecture years ago was an event-based architecture systems, so, if you think about a lot of the computer processes we have, we really care that something just happened. In an architecture concern. You care something just happened. Someone just logged in, someone just walked past a thing, a system goes down, a system goes up. You just want to know that things happen. And in the cloud, it's actually made that a hundred times easier. Just to detect this thing has happened, but not just this thing has happened, but to expose it to everyone within the organization and then let them do whatever they'd like to. So, everything from a systems is up to hired a new employee and they're in the system. >> Or also, and also I think also interesting I'd love to get your thoughts on this is that an event just happened so you can capture it, but also you can actually put some synthesis around it with other data. You can actually extract some meanings, hence the predictive analytics trend, and prescription analytics, so, interesting challenge. >> It is What you can do with data now in the cloud is interesting. I can talk specifically for the Microsoft side. It's really at the point to where when I talk to clients about what they want to do with their data, it becomes like, how much money do you want to throw at it? We can get insights, nearly unlimited insights, they way the machine learning is coming forward now into the fold, you see people doing things like facial detection, speech recognition, just out of the box, you just buy it. Right? And so, the customized solution for those, for customers' data, it seems to be unlimited on what we can train those models to do and predict now >> Just good timing, right now, good environment. >> It is. I mean, it basically it just wasn't possible 10 years ago. And now you can just, whatever you want, as long as you can just pay for the computing power. >> I want to ask you a question. I'll get your reaction cause it's an interesting conversation. I was riffing on this at one of the block chain events I was covering. In the old days, technology decision was the big decision. Everything was enabled based on the technology decision. But now with all of this stuff going on, business decision-making's critical because there's so much you can double down on, you can spend on whatever. I mean if insights are potentially almost, well, not unlimited, but, you know, plentiful, you really got to focus on what's more important, so this is really more the business model logic is now the risk piece. Technology can always move around, so your thoughts and reaction to that, and how do you rationalize that and how do we get people educated on this new world order? >> A lot of sales engagements now really are a menu. It really is a menu. You're putting it in front of a CIO and you're going "Here, I want you to look through this and tell me what you want." 'Cause we can do pretty much anything and then they can start picking, and they'll be like "No cheese on that hamburger." >> Yeah, yeah >> You can give them just the menu and say, "Do you want your"- >> Here, have sides >> Yeah, do you want this on the side, what do you want? When you talk about technology now, it's really about just telling them, "If you want all of your mobile apps enabled to have speech recognition, facial detection, if you want unlimited data storage, this is just it, this is how much that costs now, and you can just go through your menu and just pick and choose when and how you want it." >> So service catalog has become big deal, then, at this point, for customers with all on-boarding, dashboards. Roll up cuber-netting, is that in your world right now, and the Istio conversation that we're seeing here, I don't know if you've been following that here. >> So, Kubernetes isn't necessarily my world, but the containers are, so the way that Microsoft does the Edge computing, is that they actually, you'll write an Edge module, and it's just a container, and that container just ships down to whatever device is running on the edge, and it can use that instantly. And the only reason Kubernetes doesn't really get involved in my world that much is I do serverless, so we don't even look at the Kubernetes. It's behind the scenes. >> Got it. We just write code and it just runs it. >> Yeah, it's orchestrating all that, cool. And serverless is certainly, I love that term, serverless, because it implies no servers, but there's servers somewhere. It's in the cloud. Great to have you. Thoughts on this event? What are you trying to get out of learning here at the Cisco DevNet Create? Obviously it's cloud, it's developers, it's building solution. >> For me, specifically, I really want to see what kinetics has to offer in the IOT smart city space. And I want to see how that integrates with Microsoft. I want to find out where we can meet infrastructure to the digital and make that integration as smooth as possible. >> Jared, thanks for coming on theCUBE. Really appreciate your insight. The practitioner trying to synthesize and make sense of it doing some cutting edge things IOT business impact all happening in real time right here on theCUBE. More after this short break.