live from Miami Beach Florida it's the queue covering beam on 2019 brought to you by V hello everyone welcome back to Miami this is the cubed a leader and live tech covers is day two of our coverage of v-mon 2019 at the Fontainebleau Hotel in sunny Miami Dave Volante with Peter Burroughs Trevor stars is here is the director of systems engineering for pure storage Trevor great to see you again yeah thanks for having me yeah well we've been following pure since the did the early days I remember interviewing Scott Dietzen it's a snw way back when and seeing the ascendency and the rise fewer hits escape velocity he goes public just been an awesome ride you guys have really kind of transformed the industry started out as you know the flash play but now really getting much deeper into sort of data and data strategies and data protection is one of those so we're here at v-mon what are your impressions so far this week the conference has been great a lot of great interactions theme has been an incredibly strong alliance partner for us the synergies are just incredible because you know as we've evolved as you mentioned from a singular product in all flash array and disrupting the market there back in the early 2010's evolving into more of a data platform company and data protections actually turned out to be a great business for us it's growing incredibly fast and you know like I said a lot of great synergies with beam so the systems engineering role has always been a critical part of the the sales process right this right the SC's is like I need an se you know and then you guys will go in help the sales team really understand what the customer needs you'll help solve problems but how was that roll it to find a pure and how was it evolving in the industry yeah absolutely and I think similar to our products in the early days we we hired a lot of folks who were storage specialists and and we've evolved into having to go far beyond that right into the different realms around things like AI machine learning data protection you know virtualization containers and so it it's definitely evolving it's challenge to us as a company and we're certainly trying to not maintain a status quo we want to continue to disrupt and do that in adjacent markets so how do you work with veem just in terms of taking your platform and their software and making a solution that's kind of simple for customers it's not you know stove-piped you know single throat to choke describe that whole process yeah yeah so we recently earlier this year maybe it was late last year we we developed some integration with beam to where we we actually integrate with their universal storage API so beam can control pure storage snapshots which you're which are probably familiar with pure snapshots on flash are incredibly powerful it's a it's a very powerful metadata engine in purity and which means we can take thousands of snapshots with no performance impact in their near instantaneous with veeam we can instantly integrate that into Veen backup and data protection workflows and vm can completely control pure storage snapshots both honoré and offer a which we'll talk about without having to have a storage administrator log into pure at all okay and so talk more about how the system plays with your customers I mean when you're when you're in with the customer and you're sort of scoping it out how is that conversation changing is just in terms of as you say you went from okay here's an array and flash now there's all the spectrum of other things that you're doing that's what's the data protection conversation like how does it relate to their digital transformation their digital business where do you guys fit there well operationally we've seen a huge trend from customers that a decade or so ago you saw the trend of going from disk to disk to tape tape for long term archive what we're actually here at the conference really promoting is this idea of the next big wave of evolution there which is we see customers going from flash to flash for the first step in backup and then instead of off-site tape going to the cloud so that's been an incredibly successful message for us early on and so that actually started with you know I mentioned the pure flash or a snapshot integration but actually moving those snapshots off of flash array to our second product which is flash blade flash blades a really unique product it was originally designed with the next big wave of innovation in mind around things like containers and deep learning where high amounts of bandwidth and parallelism are just absolutely critical billions of small files it just so happens that actually caters really well to backup performant and restore performance so backing up to disk was a big success for a lot of customers but what they're seeing now and what we're seeing as workloads continue to get more diverse is that there's a restore challenge so we have customers that are backing up to disk but they're seeing massive challenges around getting their data back and getting back online the recovery time objective pressures from the business are becoming more and more important this actually started for us in the SAS industry where one of the world's largest SAS providers out in Silicon Valley had to do an increasing amount of restore and they've they actually started using flash blade as what we call a rapid restore platform so they're able to nearly instantaneously restore these databases and what we found is nearly across the board and in all other industries that there's a large number of customers that have that challenge more so then we find you know going to market with flash played for like AI for example there's not as many people doing that quite yet we've been successful in the ones that are but across the board healthcare legal high-tech you name it it there's a restore problem and with flash played we've seen people go you know for example one of our really other customers outside of the SAS world is in the healthcare space the industry's number one cancer center in the in the world is actually leveraging it for rapid restore for databases but they're also doing some other neat things because flash blades not a purpose-built backup appliance it can be used for other things anything file an object works great so what you can do is you can combine the use cases and that's been really powerful from a TCO perspective you might say customers might say well you know flash is too expensive but if there's a restore problem that may not matter and then if you combine it with other use cases we call that our data hub story it's even more powerful in the TCO becomes you know really attractive so the healthcare using it for PACs and rapid restore you know there's other industries like you know my gaming industry like I mentioned high tech so that data hub message has been really powerful that's return on asset and asset leverage oh absolutely and and and one of the things I'd like to talk about Trevor is relating to that is there are a lot of ways of describing some of those fundamentals some of those really contingent and essential changes that are taking place in the industry today but one of them clearly is flash allows us to move from a data storage orientation of record and you know save the data to one of deliver the data to new applications pure has been at the vanguard of that and has seen a lot of these new use cases as we think about no return on data assets and whatnot how is your visibility into those new use cases changing Pure's perspective and pure customers perspective on data protection because it seems like the notion of data protection which has been around for a long time is starting to fray as these new use cases say it's not just protecting about what's happened it's setting me up for doing new types of work in the future so how is that how is pure seeing that how does that conversation about data protection changing because of some of the drive that purus got in them in the marketplace yeah and I think the first step is hey I can backup my data but if I can't use it it's kind of worthless right so being able to use that data and much much more rapidly but also repurposing that this idea of data silos has been around IT for years and with flash blade and that data hub story we're really breaking down those silos to be able to say hey the same the same platform that you're storing your data protection data as well as other data it's the same platform that I might be able to spin that data up so beams got a great story with data labs where you can actually spin up these virtual environments and run and on a purposeful backup device you know you it's it's questionable if that actually works right and having to pull that back over the network to another silo with Flash blade and the data hub it makes that realistic and and getting so much more out of the data delivering that back to the business and actually be able to deliver these key insights into what my data is actually doing and be able to make better business decisions as what the output you see kind of an analogy of a relationship between previous to now where storage was about persisting data and therefore was about protecting what has happened to flash being about delivering data to new applications and therefore there's some new concept our customers pushing you guys towards something that goes that's bigger than data protection I mean it's something that we're struggling with and one of the customers we have is struggling with how do I talk about what these services are when I'm spitting up kubernetes clusters like that that's right so is it is there some new conversation that you're starting to see you guys are one of the first to have a conversation about data you know flash data for AI are you starting to have conversations about you know deliver data something more than protection yeah near real-time ability to spin up development environments see ICD pipelines all of those things we actually have a product that as a pure customer you get as inclusive of maintenance contract called pure source service Orchestrator which can actually help provision end-to-end container environments and being able to repurpose that data for like I said test dev development pipelines and those kind of things and we're also as you've probably heard we're tying that into a cloud strategy as well so there's there's products we've announced cloud block storage side as well as object engine which is a product we haven't talked about yet which enables customers to truly see the benefit of a hybrid cloud scenario so they may be developing an application on Prem and pushing the cloud or vice versa and we're actually going to give them that back capability to do that talk more about object engines specifically what it is that means been inferring object yes store and object engine you know you hear the name it could mean a number of things but clearly it has to do with object storage so object engine was actually a technology that was born in the cloud so it was a cloud native application that was really designed around data reduction for cloud workloads what we've done as part of that product it folded into peers we've actually ironically it is not what we used it for first we'd developed an appliance and we call that our object engine appliance that's just phase one so what object engine delivers is a highly scalable highly performant data reduction platform we're starting with backup and data protection workloads so vemma obviously does their in-line data reduction technology if the customer finds that they need something more scalable they can actually leverage object engine to do that and then flash blade on the back end as the initial tier and then the future vision for object engine is that it's going to give you the cloud connectivity to be able to say okay I want to automatically push my backup workloads from an archive perspective out to the cloud we're starting in AWS we're gonna do Azure and others as well so the next big wave of that that you'll see is actually running object engine in the cloud in a hybrid scenario and be able to move those work clothes back and forth so kind of envision you know the the near-term backup and restore most of the resource happen within a week or two on Prem and then 100% also stored in the cloud for more long-term archives so that really it really completes the flash to flash the cloud story but we're not gonna stop with backup workloads either and where's your sort of value added in that equation and where's VM and how do you sort of what's the connection points there good question good question so I you know I think again I mentioned via obviously has their in line data reduction technology where we insert object engine is really one of two reasons one if if our data reduction offsets the cost of the whole solution without using it with just using beams data reduction because it is it's a hardware offload essentially and then the second one is if you need a you know a large amount of data that you want to push out to the cloud as our kind of phase two of that product right okay I want to ask you about the partnership from the terms from the standpoint of values sure the values of pure are you guys are fun company I love orange you go to pure accelerate everybody's wearing orange to come here everybody's wearing green so these seem to be kind of birds of a feather but but we just talked about value add what about the values of your company and sort of how you guys getting along yeah we're getting along great I like I said there's a lot of synergies from a solution standpoint but just from a go-to market standpoint trying to be you know a disruptive company it just technology disruptive solutions what is that next thing right not being a me-too player in the market and so I think we share a lot of those those same values but also customer success we really focus on the outcomes and a happiness of the customer and that that's down in the core of our engineering same thing with beam where I think we can really help each other is Veeam has a big push right now to move up market into the enterprise and we feel like we can help beam in that respect we've been very successful in enterprise and likewise veem obviously has a major presence in amia and that's a market that is is is growing for us substantially but we've got a lot of upside so we really think we can help each other there and I actually failed to mention the very first object engine flash Blade sale we did was with him so you know it was it was it was just natural in that perspective and I think pre object engine and before this whole idea of rapid restore really took off with flash blade it was it was just the flashier a protection and even that's still pretty new but now it's much more comprehensive so we've got common common competitors as well and pure accelerates coming up in September it's in Austin you're your hometown I'm town in Austin Texas so yeah we'll be there September 15th to 18th and we're going to be talking about a ton of stuff obviously flash to flash the cloud but well beyond storage as well so even if you know don't think of it as just a storage conference it's always fun event we've covered now I think twice this will be our third year so in Austin is a great great town and looking forward to that Trevor thanks so much for coming on the cube love that loved it thanks for having me feel very welcome all right keep it right to everybody we'll be back with our next guest right after this short break I'm Dave Volante with Peterborough's v-mon 28 2019 from Miami right back

>> Narrator: Live from Nassau in the Bahamas. It's The Cube. Covering Polycon 18, brought to you by Polymath. >> Welcome back, everyone, this is The Cube exclusive coverage at Polycon 18, put on by Grid Capital and Polymath, of course The Cube is independent publishing, digital TV and research. Of course we're covering all the action this year in the crypto-space blockchain, crypto-currency token economics. Big news here with Polymath is announcing a partnership. We've got Trevor Koverko is the CEO of Polymath Amir Kaltak, CEO at Lexit. You guys just came off stage and announced a partnership. Your ecosystem is growing, you guys are enabling platform. Talk about the relationship. >> You want to start? >> Please, I insist. >> Alright, fine. So awhile ago we just realized that what Trevor and his team are doing is just fitting right in what we do. We, the marketplace for M&A, helping to liquidize assets, and a security token, in its purest form, is an asset. So we want to help, we want to work together and create an ecosystem in the future between Polymath and Lexit, that is basically the thing that we want to figure out and how to do it. >> Yeah, no, we're big fans of the project, and more importantly the team behind the project. That's always what we look for when it comes to any investment, or purchase, or partnership. We're really excited. >> This is really a great sign for you guys. Congratulations, Polymath and Lexit, you guys are growing companies. This is the magic of platforms, right? You guys have collaboration, ecosystem partners really become instrumental for you guys, so it's a good sign. You get the leverage, the platform, you get some time to market faster, time to value, this is what it's all about, right? >> I believe that security tokens are going to be a big part of our future revenue on Lexit itself, and I can't miss out on that one, and I'm happy that we meet at that early stage, so to say, where everything happens. Where we set the path into the future. So let's see what happens. >> Amir I want to ask you, as someone who's partnered (inaudible), why Polymath? What was compelling for you? What was the reason? Obviously they have a secure token, so it's a platform, and it's a trend that's your friend right now. So why Polymath? >> There are multiple ones. Trend isn't that right, but the thing is, I'm old school, right? If somebody I know and trust tells me this is a great person I need to talk to, this is a great project, then I do it. So, Tim Frost of Taurus Solutions was the guy who connected us in New York on a brief meeting, and now more and more, and so this is how we started. And I go with my gut feeling. If I see a sincere man, I see a sincere man, and I would like to work with him. >> Great. Platform-wise, API's, how's it going to work? You guys, can you share any details? I missed the announcement because we were doing Cube interviews. What was announced on stage? >> For me, this is kind of what I've been echoing all week. It's all about building the components of this ecosystem. We're trying to, literally, re-imagine Wall Street, and to do that it requires new forms of structure formation of capital. So we have private equity, we have mergers and acquisitions, we have venture capital, and with Polymath we're just trying to be the base layer that other exciting projects like Lexit can build on top of. >> What are some of the most important things in the platform, Amir, that you like? Just get under the hood a little bit. What's, what about Polymath is going to be a good deal for you guys? What's the key? Is it saving time, is it the certain things on the platform? What specifically about these guys- >> Free t-shirts? >> Free t-shirts definitely. And after that, the free t-shirt contest. What contest? I'm kidding. No, to me it's like, look, you want to have a security token, right? And then there are multiple jurisdictions, and there's a lot of legal compliance. It's a mountain of work in front of you. Those guys figured out how to do this simple and reliable for all of us. >> Kind of like what you're doing on the M&A side, except they do it for the security token. >> Sort of. >> Always breaking down barriers, that's the name of the game. That's the definition of an entrepreneur. >> Removing the blockers in front of you is the key, and not to waste time on management cycles, on things that someone else's doing. That, to me, it good partnership. Sounds like that's what you guys are offering, right? >> Absolutely. >> Absolutely. >> Alright, guys, well thank you for sharing the news. A final word, >> John, thank you. >> What do you see as the outlook, partnerships, you guys going to make some money together, you've got to build the product out first? How's the sequence, the order of operations of the partnership? Share the quick overview, then we'll end the segment. >> So we have a lot of work ahead of us. And right now it's about getting Polymath, the demo is out, the alpha is out, it's live, you can use it. And my biggest party right now is getting the application layer to the market, and that simply means a user interface, drag and drop, point and click, and that is my life right now. So once we get that out the door, these guys are ready. >> The thing is we are launching globally, full developed, since two years away in develop, in June. And soon after that, we will hopefully be ready for their platform. But, speaking of that, it's public now, but we will work closely right away to figure out how to optimize everything in between our systems. So it's going to be an ongoing process where we to be careful with resources, of course, but it's going to happen during this year, I hope. >> Amen. >> Well congratulations on the building blocks of success, you've got to start with the core. This is The Cube bringing a live coverage from the Bahamas. Big news here on the partnerships of the two companies, Polymath and Lexit. Look for more coverage. We'll be right back with more coverage after this short break. (techno music)

(upbeat music) >> Live from Nassau in the Bahamas, it's theCUBE Covering Polycon '18. Brought to you by Polymath >> Okay, welcome back everyone. This is theCUBE's exclusive live coverage here in the Bahamas for Polycon '18, put on by Polymath and Grit Capital. I'm here with the CEO of both of those companies, who have been gracious enough to let us come in and tap into the bandwidth, tap into the guests, and host us here at theCUBE's two days of exclusive coverage. We have great guests, Trevor Koverko, CEO of Polymath, really changing the game. Security tokens are really kind of driving great, fast, accelerated innovation. And we have Genevieve Roch-Decter who's a CEO of Grit Capital, funding it, being part of it. You guys created a great community. Welcome to theCUBE! >> Great, thanks for having us. >> Thank you. >> So, live coverage, thank you very much. We really appreciate the collaboration with you guys, great guests. But there's something magical going on here. You've got a big even, couple hundred, 400 people. But it feels like the early days of, when I was in my 20s, the computer revolution, PC, and then the internet came. People are doing deals. This is a very intimate conference, you've got whales, billionaires, you've got entrepreneurs, you've got folks from investment banking companies coming into the sector, young guns, all dudes and gals. I mean, This is a melting pot! >> We have professional athletes, too, yeah, no we've really brought together a cluster of different zones, if you will. I come from the world of the Canadian equivalent of Wall Street, Bay Street, and so we've got institutional investors here who don't have wallets don't have coins, and are learning about it from the top Crypto minds in the world, so it's quite magical. I don't think Trevor and I have slept in 60 days. We literally came up with this idea, it's supposed to be a very intimate setting of 20 or 30 people and it's ballooned into 600, mostly because Trevor has so many friends and is partnering up with a lot of them on his projects, so yeah it's been a great time so far. >> And Trevor you, by the way, you're not sleeping 'cause everyone's staying out til two in the morning. It's been a great intimate gathering, people are mingling. But they're players, they're not pretenders here. This is a really interesting group, people who are investing their time, it's mission-driven here. We talk about societal change, but there's money-making going on, too, you're powering that, I mean you've got to be exhausted, how do you feel? >> I call it the eye of the hurricane, this was like if you weren't here this week, in crypto, you're just not relevant, this is where you wanted to be. And it's all about the attendees, the caliber of the people that came just blew me away, very humbled by the quality of people that we had here, it's no surprise, we have a beautiful venue like here in the Bahamas, and at Baha Mar, and amazing people. Good things are going to happen. >> Community is a very important formula for success in this world, we've seen this movie before, in open-source software It started out as a tier-2 citizen, now it runs softwares tier-1 class capabilities, cloud computing has been amazing growth, crypto, same model, you know, it's emerged as the money, the value store, technology-enablement. What are you guys seeing as the pattern, 'cause honestly, people recognize that certainly in the in industry. If you don't you're going to miss the boat on this one. Most people who don't get it will probably miss the boat. But a lot of people are getting in, what is the pattern that's happening, why is this moving so fast? Is it the wealth creation, is it the money-making? Is it the technology enablement, what's you guys' reaction to the why? What's the why, here? >> I think it's a convergence of a lot of mega-trends going on right now, both of the technology and on the regulatory side. If you look at, you know, the exciting sexiness of having this liquid tokens that kind of feel like stocks, but are also utilities in the sense that you can use them to do certain things with, that's a big component of it. But I think another reason is just, there's a lot of strangling going on in the capital markets, where you have a lot less companies going public, you have a lot more barriers to raise capital, in a lot of ways. And this is kind of like, light peeking through the hole. Where you have new ways re-imagined ways to raise capital. So we're seeing just a convergence of a lot of mega-trends, I think. >> And a lot of pros are coming in, and they're either young pros that are learning and growing with this trend, the young guns, I call them, and then you've got pros coming in from other industries, whether it's banking, and other sectors, this is interesting. So the question I have for you, is the security token. This has been a big deal, a lot of companies have seen the ICOs on the utility side, certainly the SEC in the US has been really sending signals pretty radically, like hey, don't pump and dump, I don't want to see any, watch that advisor stuff, and oh by the way, show me the utility, how we test et cetera, et cetera. That the startups who have to build the future are trying to rush a utility token out, now have a safe harbor in the security token, and existing companies can raise money with the security token that are tokenizing a real business, this is a pretty important point. Can you guys share some color commentary on that? Do you agree with it, and then, if you do, share some color around this whole trend. >> Yeah, I mean, right now if you look today, there's two major categories of tokens as you alluded to, you have utilities on the one hand, and securities on the other hand. And the distribution right now is extremely one-sided. Security tokens are dominated by utilities. Utilities like Bitcoin, Ether, Ripple, they make up 99% of the total market cap of alt coins, so, where does that leave us? Well it depends, today it means all the action is in utilities, there's more upside, they're faster, they're simpler, I'm very bullish on utilities. But what's even more exciting to me, is the mega-trend the tsunami of real-world financial assets migrating to the blockchain. And that's what I see as the next sort of part two, second-wave of crypto, is real-world, tangible assets tokenizing and migrating to the blockchain. >> And you know what I think, you know the SEC kind of gets a bad rap in all this, but the rules are there for a certain reason: to protect investors, and I think that this industry is in the beginning it's a nascent, and you know, with Trevor's company Polymath introducing the securities token. Literally, I think you coined the word. It's growing up, it's an industry that has to, you know, it's going to have some red tape, too, right, and I think working with the regulators, and Trevor's company has done that, you know, befriend them, and be open-source about it, and communal. And, you know there's certain aspects about the regulations that are not good, and we don't want communication and the communities that have formed, Telegram's a great example of this, so there's a lot of these chat rooms that I'm in and literally people are sharing information about companies and teaching each other, and learning and that's great. But there is an assymetry of information sharing, that at some point, you know, we have to rein that in. But we don't want to lose the positive aspects. >> You could choke the innovation, if you put too much regulatory on it, the innovation won't grow, so you have to have a balance, I mean, that's what you're saying, right? You got to get through it, but redefine a new era. And the SEC in the US has not been too bad, I think they're just sending a signal, and I think they're not, And they can be hardcore. They could be harder core, I think, than they are. But thank God they're not, you want to let these startups figure out what to do. Alright so I got to talk about liquidity and funding. So, Grit Capital, you guys are involved in investments also, you're enabling partnerships at Polymath. A lot of people you're connecting into your system, we had one on earlier. The funding environment, certainly a lot of investors are here I talked to probably at least a dozen actively investing, different profile make-ups some go hardcore protocol under the hood, some are more business we're going to decentralize apps. Make-up, Persona, trends, can you share? >> Yeah! >> You know that world. Eight months ago, so, I'm from Toronto, I'm from Canada. Eight months ago, there was literally no publicly-traded blockchain company in Canada. And now there's probably, I think, 70, you know, new one every day, name change. But yeah, there's been a lot of equity raised. There's two companies about to go public actually, in Canada Hut 8 Mining, who's our sponsor here at the conference, and Galaxy Digital Michael Novogratz's company, and I think between the two of them, they've raised almost half a billion dollars in capital. Or, like market capitalization when they go public. Probably about 250 million in actual capital. But that's huge, those checks were written not by just by high net worth people, but actual institutions. And those people that are here today, they're good with writing equity checks, ICO checks and that is going to come. And I think the securities token aspect of it will give them a lot of comfort that they can write checks in those kinds of-- >> And how does Grit Capital, talk about Grit Capital. >> Yeah so very simply, we introduce companies to capital holders, investors. So I was a portfolio manager for nine years, and I like to say I was in the no game for nine years, 'cause when you're portfolio managing-- >> Now you're in the yes game! >> Yeah, your goal-tending, you're like trying not to let bad deals in, and that wasn't really conducive to my personality and now I'm in the yes game, I'm you know, I like this company, I'm going to invest in it, but I'm going to introduce them to these other capital holders. And it's a positive experience. >> How much is community involved in what you do? 'cause we're seeing obviously the pattern of kind of paying it forward, which is great culture, but also people are, you know help scratch my back, I'll scratch your back on deal flow, and also on participation, it seems to be a big part of the current rules of engagement, or implied protocol. Is that going on? >> Yeah, you know, look I think this is a very collaborative ecosystem, and It's has to be because by definition, open-source communities are powered by the people that make it up, and it's all about volunteering, about helping, about giving back, and it's one of the reasons I'm so passionate about this space. >> I think you should probably talk about your fund that you just announced that you're launching. And it probably plays into, so Trevor's network is global, it's extensive he has deal-flow coming at him all the time. >> Alright, so what's in the news? >> Yeah what are going to do with that deal flow? You holding news back? >> Yeah, I've got a bit of a brain freeze, I have so many announcements out there, uh, yeah we're doing a lot of exciting initiatives right now, and part of what I'm excited about, and also slightly intimidated by, is that there's just so much opportunity, there's so many key components of this new infrastructure that need to get build, that aren't in existence yet, that is easy to get, you know, carried away. But for me it's about prioritizing and finding out the real kind of high-leverage initiatives that are going to help us achieve our goals. >> And so you're putting a fund together to invest in the ecosystem, or is this for financial investment, is it a crypto fund, or what are you, what's going on? >> One of those initiatives is a securities token focused venture fund, this will be the first one that I know of that exists, and it would be to help our ecosystem get financed, and that's a big component of this marketplace is capital, is investors, is demand. And we just want to channel all of that to the best deals. So Polymath capital-- >> Ecosystem is important to you guys, Polymath your ecosystem is strategic, right? >> Yes. >> How do you see that playing out, what's your vision? What do you hope to unfold in your ecosystem? Obviously, people connect in the variety of things that you can help people with, and vice versa. How do you see your ecosystem rolling out? >> Well, part of it is I want an arms length organization that has its own kind of mandate, its own charter. And the way I look at it is, if you look at Ethereum, which I am very familiar with being from Toronto and knowing those guys kind of since day one. They opted not to do a venture fund, but if they had, it would have been literally the most, >> John: high performance fund ever in history? >> Of all time, yeah, just mathematically-speaking, so we don't want to lose out on an opportunity like that. And in the process of building another potentially profitable entity we want to also seed the ecosystem and help projects that we're excited about. Get the first check. >> Who are you looking for in your ecosystem? Is it developers, 'cause obviously Ethereum, we're Ethereum developed we're a ERC20 token, we love it. It's easy to work with, smart contracts are easy to work with, so it's clearly a developer market on that side, are you guys looking for the same? Is it a different kind of partner, what is some of the partner makeup that you hope to attract, in case they're watching now, why should they work with you, who are they? Describe the persona of your ideal ecosystem partners, or partner. >> For better or worse we have a lot of verticals that we have to build communities within, so those are the business community, we want leaders, we want action-takers we want people that can structure deals, we want legal professionals, that's a big component of the security token landscape, is the regulation is the exemptions, and the offerings, and the memorandums, and all the legal stuff, so we need a legal community. And then finally, most importantly, we need a developer for community, we need the best technical minds just like any other decentralized project, so that's what my full-time job is, when people ask me, is building communities with our broader community. >> Well I can totally give you props, one, because I know you're super busy, and you're drinking from the fire hose at all levels, and certainly the event's been great. I think a breath of fresh air, a sigh of relief from the world when see entrepreneurs, at least from the perspective of the entrepreneurs and the markets is that security tokens, finally someone just made a decision let's just use this security token as a way to get the funding and get set up, and not foreclose the option for, say, a utility token. Why rush and force a utility, needs to be built out. And lot of these utilities have really missed out because they had to run so fast to write code funded by a utility, that has a test. So I think you guys are doing a great service, I want to give you props for that. >> Thank you, yeah I would whole-heartedly agree, I think a lot of these so-called utility coins are actually securities masquerading as utilities, and you know, >> I think that's the game everyone kind of is realizing like, okay great, now you have the platform, so what's the update on the platform, the company? Take a quick minute to explain to the folks about Polymath. >> We are inundated and overwhelmed with demand right now. And we have thousands, tens of thousands of sign-ups on both the investor and issuer side. And kind of my goal right now on a day-to-day basis is to scale our on-boarding process so we can take all these issuers and give them a secure and robust token that they can fundraise on top of. And we are in the process of unveiling our application layer that's going to make that kind of self-serve process exciting and scalable. >> Well congratulations, and Grit Capital, genevieve, thanks for connecting, great to connect with you. Shout out to Bill Tai who made it happen. If it wasn't for Bill Tai and Genevieve, theCUBE would not be here, and of course Polymath supporting us as well. It's been great, so thank you very much! >> Thank you! >> Great event, and we'll keep on following you guys and thanks for coming on, sharing success. Final question: The craziest thing that's happened here this week, one, two, three, things that might have won? Craziest thing that's happened, could be good, bad, or ugly. Did someone fall in the pool? Was someone found on the beach? Share a funny story or two. >> We found a mermaid. >> there was a mermaid, yeah. >> A real, live mermaid, we actually found a mermaid. And we put her in the pool for the cocktail event. >> And we almost put Trevor in the pool as a merman. Just to balance it out. >> Merman, We're a mermaid-neutral company we have mermen as well, oh geez, what else? We had uh, a friend of our decided to get the jacuzzi suite at the top floor and uh, I don't know if you've ever seen the movie Scarface? But there was a lot of uh, opulence going on, which was a little more than I bargained for. And then Genevieve being the celebrity that she is. Umm, what do you think? >> Umm, I mean there's been so much, like, we've had literally 13 side-events within the conference. So drinking from a fire hose is an understatement, I would say, there's still more to do, we're going to Cabana pool party now so maybe, I think there's going to be a bull there, a stampede security bull there? >> Trevor: Oh geez, is there? >> And maybe the SEC, no! (laughs) >> Well, hey congratulations, you guys are doing a great service in the industry and I love how you brought together the inner-circle major players, really the community really admires that so appreciate your help. Okay this is theCUBE, live coverage in the Bahamas. More interviews after this short break, stay with us. (upbeat music)

(upbeat instrumental music) >> TheCUBE's live coverage is made possible by funding from Dell Technologies, creating technologies that drive human progress. (uplifting instrumental music) >> Hey everyone. Welcome to Barcelona, Spain. It's theCUBE Live at MWC '23. I'm Lisa Martin, Dave Vellante, our co-founder, our co-CEO of theCUBE, you know him, you love him. He's here as my co-host. Dave, we have a great couple of guests here to break down day one keynote. Lots of meat. I can't wait to be part of this conversation. Chris Lewis joins us, the founder and MD of Lewis Insight. And Sarbjeet Johal, one of you know him as well. He's a Cube contributor, cloud architect. Guys, welcome to the program. Thank you so much for joining Dave and me today. >> Lovely to be here. >> Thank you. >> Chris, I want to start with you. You have covered all aspects of global telecoms industries over 30 years working as an analyst. Talk about the evolution of the telecom industry that you've witnessed, and what were some of the things you heard in the keynote that excite you about the direction it's going? >> Well, as ever, MWC, there's no lack of glitz and glamour, but it's the underlying issues of the industry that are really at stake here. There's not a lot of new revenue coming into the telecom providers, but there's a lot of adjustment, readjustment of the underlying operational environment. And also, really importantly, what came out of the keynotes is the willingness and the necessity to really engage with the API community, with the developer community, people who traditionally, telecoms would never have even touched. So they're sorting out their own house, they're cleaning their own stables, getting the cost base down, but they're also now realizing they've got to engage with all the other parties. There's a lot of cloud providers here, there's a lot of other people from outside so they're realizing they cannot do it all themselves. It's quite a tough lesson for a very conservative, inward looking industry, right? So should we be spending all this money and all this glitz and glamour of MWC and all be here, or should would be out there really building for the future and making sure the services are right for yours and my needs in a business and personal lives? So a lot of new changes, a lot of realization of what's going on outside, but underlying it, we've just got to get this right this time. >> And it feels like that monetization is front and center. You mentioned developers, we've got to work with developers, but I'm hearing the latest keynote from the Ericsson CEOs, we're going to monetize through those APIs, we're going to charge the developers. I mean, first of all, Chris, am I getting that right? And Sarbjeet, as somebody who's close to the developer community, is that the right way to build bridges? But Chris, are we getting that right? >> Well, let's take the first steps first. So, Ericsson, of course, acquired Vonage, which is a massive API business so they want to make money. They expect to make money by bringing that into the mainstream telecom community. Now, whether it's the developers who pay for it, or let's face it, we are moving into a situation as the telco moves into a techco model where the techco means they're going to be selling bits of the technology to developer guys and to other application developers. So when he says he needs to charge other people for it, it's the way in which people reach in and will take going through those open APIs like the open gateway announced today, but also the way they'll reach in and take things like network slicing. So we're opening up the telecom community, the treasure chest, if you like, where developers' applications and other third parties can come in and take those chunks of technology and build them into their services. This is a complete change from the old telecom industry where everybody used to come and you say, "all right, this is my product, you've got to buy it and you're going to pay me a lot of money for it." So we are looking at a more flexible environment where the other parties can take those chunks. And we know we want collectivity built into our financial applications, into our government applications, everything, into the future of the metaverse, whatever it may be. But it requires that change in attitude of the telcos. And they do need more money 'cause they've said, the baseline of revenue is pretty static, there's not a lot of growth in there so they're looking for new revenues. It's in a B2B2X time model. And it's probably the middle man's going to pay for it rather than the customer. >> But the techco model, Sarbjeet, it looks like the telcos are getting their money on their way in. The techco company model's to get them on their way out like the app store. Go build something of value, build some kind of app or data product, and then when it takes off, we'll take a piece of the action. What are your thoughts from a developer perspective about how the telcos are approaching it? >> Yeah, I think before we came here, like I said, I did some tweets on this, that we talk about all kind of developers, like there's game developers and front end, back end, and they're all talking about like what they're building on top of cloud, but nowhere you will hear the term "telco developer," there's no API from telcos given to the developers to build IoT solutions on top of it because telco as an IoT, I think is a good sort of hand in hand there. And edge computing as well. The glimmer of hope, if you will, for telcos is the edge computing, I believe. And even in edge, I predicted, I said that many times that cloud players will dominate that market with the private 5G. You know that story, right? >> We're going to talk about that. (laughs) >> The key is this, that if you see in general where the population lives, in metros, right? That's where the world population is like flocking to and we have cloud providers covering the local zones with local like heavy duty presence from the big cloud providers and then these telcos are getting sidetracked by that. Even the V2X in cars moving the autonomous cars and all that, even in that space, telcos are getting sidetracked in many ways. What telcos have to do is to join the forces, build some standards, if not standards, some consortium sort of. They're trying to do that with the open gateway here, they have only eight APIs. And it's 2023, eight APIs is nothing, right? (laughs) So they should have started this 10 years back, I think. So, yeah, I think to entice the developers, developers need the employability, we need to train them, we need to show them some light that hey, you can build a lot on top of it. If you tell developers they can develop two things or five things, nobody will come. >> So, Chris, the cloud will dominate the edge. So A, do you buy it? B, the telcos obviously are acting like that might happen. >> Do you know I love people when they've got their heads in the clouds. (all laugh) And you're right in so many ways, but if you flip it around and think about how the customers think about this, business customers and consumers, they don't care about all this background shenanigans going on, do they? >> Lisa: No. >> So I think one of the problems we have is that this is a new territory and whether you call it the edge or whatever you call it, what we need there is we need connectivity, we need security, we need storage, we need compute, we need analytics, and we need applications. And are any of those more important than the others? It's the collective that actually drives the real value there. So we need all those things together. And of course, the people who represented at this show, whether it's the cloud guys, the telcos, the Nokia, the Ericssons of this world, they all own little bits of that. So that's why they're all talking partnerships because they need the combination, they cannot do it on their own. The cloud guys can't do it on their own. >> Well, the cloud guys own all of those things that you just talked about though. (all laugh) >> Well, they don't own the last bit of connectivity, do they? They don't own the access. >> Right, exactly. That's the one thing they don't own. So, okay, we're back to pipes, right? We're back to charging for connectivity- >> Pipes are very valuable things, right? >> Yeah, for sure. >> Never underestimate pipes. I don't know about where you live, plumbers make a lot of money where I live- >> I don't underestimate them but I'm saying can the telcos charge for more than that or are the cloud guys going to mop up the storage, the analytics, the compute, and the apps? >> They may mop it up, but I think what the telcos are doing and we've seen a lot of it here already, is they are working with all those major cloud guys already. So is it an unequal relationship? The cloud guys are global, massive global scale, the telcos are fundamentally national operators. >> Yep. >> Some have a little bit of regional, nobody has global scale. So who stitches it all together? >> Dave: Keep your friends close and your enemies closer. >> Absolutely. >> I know that saying never gets old. It's true. Well, Sarbjeet, one of the things that you tweeted about, I didn't get to see the keynote but I was looking at your tweets. 46% of telcos think they won't make it to the next decade. That's a big number. Did that surprise you? >> No, actually it didn't surprise me because the competition is like closing in on them and the telcos are competing with telcos as well and the telcos are competing with cloud providers on the other side, right? So the smaller ones are getting squeezed. It's the bigger players, they can hook up the newer platforms, I think they will survive. It's like that part is like any other industry, if you will. But the key is here, I think why the pain points were sort of described on the main stage is that they're crying out loud to tell the big tech cloud providers that "hey, you pay your fair share," like we talked, right? You are not paying, you're generating so much content which reverses our networks and you are not paying for it. So they are not able to recoup the cost of laying down their networks. By the way, one thing actually I want to mention is that they said the cloud needs earth. The cloud and earth, it's like there's no physical need to cloud, you know that, right? So like, I think it's the other way around. I think the earth needs the cloud because I'm a cloud guy. (Sarbjeet and Lisa laugh) >> I think you need each other, right? >> I think so too. >> They need each other. When they said cloud needs earth, right? I think they're still in denial that the cloud is a big force. They have to partner. When you can't compete with somebody, what do you do? Partner with them. >> Chris, this is your world. Are they in denial? >> No, I think they're waking up to the pragmatism of the situation. >> Yeah. >> They're building... As we said, most of the telcos, you find have relationships with the cloud guys, I think you're right about the industry. I mean, do you think what's happened since US was '96, the big telecom act when we started breaking up all the big telcos and we had lots of competition came in, we're seeing the signs that we might start to aggregate them back up together again. So it's been an interesting experiment for like 30 years, hasn't it too? >> It made the US less competitive, I would argue, but carry on. >> Yes, I think it's true. And Europe is maybe too competitive and therefore, it's not driven the investment needed. And by the way, it's not just mobile, it's fixed as well. You saw the Orange CEO was talking about the her investment and the massive fiber investments way ahead of many other countries, way ahead of the UK or Germany. We need that fiber in the ground to carry all your cloud traffic to do this. So there is a scale issue, there is a competition issue, but the telcos are very much aware of it. They need the cloud, by the way, to improve their operational environments as well, to change that whole old IT environment to deliver you and I better service. So no, it absolutely is changing. And they're getting scale, but they're fundamentally offering the basic product, you call it pipes, I'll just say they're offering broadband to you and I and the business community. But they're stepping on dangerous ground, I think, when saying they want to charge the over the top guys for all the traffic they use. Those over the top guys now build a lot of the global networks, the backbone submarine network. They're putting a lot of money into it, and by giving us endless data for our individual usage, that cat is out the bag, I think to a large extent. >> Yeah. And Orange CEO basically said that, that they're not paying their fair share. I'm for net neutrality but the governments are going to have to fund this unless you let us charge the OTT. >> Well, I mean, we could of course renationalize. Where would that take us? (Dave laughs) That would make MWC very interesting next year, wouldn't it? To renationalize it. So, no, I think you've got to be careful what we wish for here. Creating the absolute clear product that is required to underpin all of these activities, whether it's IoT or whether it's cloud delivery or whether it's just our own communication stuff, delivering that absolutely ubiquitously high quality for business and for consumer is what we have to do. And telcos have been too conservative in the past. >> I think they need to get together and create standards around... I think they have a big opportunity. We know that the clouds are being built in silos, right? So there's Azure stack, there's AWS and there's Google. And those are three main ones and a few others, right? So that we are fighting... On the cloud side, what we are fighting is the multicloud. How do we consume that multicloud without having standards? So if these people get together and create some standards around IoT and edge computing sort of area, people will flock to them to say, "we will use you guys, your API, we don't care behind the scenes if you use AWS or Google Cloud or Azure, we will come to you." So market, actually is looking for that solution. I think it's an opportunity for these guys, for telcos. But the problem with telcos is they're nationalized, as you said Chris versus the cloud guys are still kind of national in a way, but they're global corporations. And some of the telcos are global corporations as well, BT covers so many countries and TD covers so many... DT is in US as well, so they're all over the place. >> But you know what's interesting is that the TM forum, which is one of the industry associations, they've had an open digital architecture framework for quite some years now. Google had joined that some years ago, Azure in there, AWS just joined it a couple of weeks ago. So when people said this morning, why isn't AWS on the keynote? They don't like sharing the limelight, do they? But they're getting very much in bed with the telco. So I think you'll see the marriage. And in fact, there's a really interesting statement, if you look at the IoT you mentioned, Bosch and Nokia have been working together 'cause they said, the problem we've got, you've got a connectivity network on one hand, you've got the sensor network on the other hand, you're trying to merge them together, it's a nightmare. So we are finally seeing those sort of groups talking to each other. So I think the standards are coming, the cooperation is coming, partnerships are coming, but it means that the telco can't dominate the sector like it used to. It's got to play ball with everybody else. >> I think they have to work with the regulators as well to loosen the regulation. Or you said before we started this segment, you used Chris, the analogy of sports, right? In sports, when you're playing fiercely, you commit the fouls and then ask for ref to blow the whistle. You're now looking at the ref all the time. The telcos are looking at the ref all the time. >> Dave: Yeah, can I do this? Can I do that? Is this a fair move? >> They should be looking for the space in front of the opposition. >> Yeah, they should be just on attack mode and commit these fouls, if you will, and then ask for forgiveness then- >> What do you make of that AWS not you there- >> Well, Chris just made a great point that they don't like to share the limelight 'cause I thought it was very obvious that we had Google Cloud, we had Microsoft there on day one of this 80,000 person event. A lot of people back from COVID and they weren't there. But Chris, you brought up a great point that kind of made me think, maybe you're right. Maybe they're in the afternoon keynote, they want their own time- >> You think GSMA invited them? >> I imagine so. You'd have to ask GSMA. >> I would think so. >> Get Max on here and ask that. >> I'm going to ask them, I will. >> But no, and they don't like it because I think the misconception, by the way, is that everyone says, "oh, it's AWS, it's Google Cloud and it's Azure." They're not all the same business by any stretch of the imagination. AWS has been doing loads of great work, they've been launching private network stuff over the last couple of weeks. Really interesting. Google's been playing catch up. We know that they came in readily late to the market. And Azure, they've all got slightly different angles on it. So perhaps it just wasn't right for AWS and the way they wanted to pitch things so they don't have to be there, do they? >> That's a good point. >> But the industry needs them there, that's the number one cloud. >> Dave, they're there working with the industry. >> Yeah, of course. >> They don't have to be on the keynote stage. And in fact, you think about this show and you mentioned the 80,000 people, the activity going on around in all these massive areas they're in, it's fantastic. That's where the business is done. The business isn't done up on the keynote stage. >> That's why there's the glitz and the glamour, Chris. (all laugh) >> Yeah. It's not glitz, it's espresso. It's not glamour anymore, it's just espresso. >> We need the espresso. >> Yeah. >> I think another thing is that it's interesting how an average European sees the tech market and an average North American, especially you from US, you have to see the market. Here, people are more like process oriented and they want the rules of the road already established before they can take a step- >> Chris: That's because it's your pension in the North American- >> Exactly. So unions are there and the more employee rights and everything, you can't fire people easily here or in Germany or most of the Europe is like that with the exception of UK. >> Well, but it's like I said, that Silicone Valley gets their money on the way out, you know? And that's how they do it, that's how they think it. And they don't... They ask for forgiveness. I think the east coast is more close to Europe, but in the EU, highly regulated, really focused on lifetime employment, things like that. >> But Dave, the issue is the telecom industry is brilliant, right? We keep paying every month whatever we do with it. >> It's a great business, to your point- >> It's a brilliant business model. >> Dave: It's fantastic. >> So it's about then getting the structure right behind it. And you know, we've seen a lot of stratification where people are selling off towers, Orange haven't sold their towers off, they made a big point about that. Others are selling their towers off. Some people are selling off their underlying network, Telecom Italia talking about KKR buying the whole underlying network. It's like what do you want to be in control of? It's a great business. >> But that's why they complain so much is that they're having to sell their assets because of the onerous CapEx requirements, right? >> Yeah, they've had it good, right? And dare I say, perhaps they've not planned well enough for the future. >> They're trying to protect their past from the future. I mean, that's... >> Actually, look at the... Every "n" number of years, there's a new faster network. They have to dig the ground, they have to put the fiber, they have to put this. Now, there are so many booths showing 6G now, we are not even done with 5G yet, now the next 6G you know, like then- >> 10G's coming- >> 10G, that's a different market. (Dave laughs) >> Actually, they're bogged down by the innovation, I think. >> And the generational thing is really important because we're planning for 6G in all sorts of good ways but actually what we use in our daily lives, we've gone through the barrier, we've got enough to do that. So 4G gives us enough, the fiber in the ground or even old copper gives us enough. So the question is, what are we willing to pay for more than that basic connectivity? And the answer to your point, Dave, is not a lot, right? So therefore, that's why the emphasis is on the business market on that B2B and B2B2X. >> But we'll pay for Netflix all day long. >> All day long. (all laugh) >> The one thing Chris, I don't know, I want to know your viewpoints and we have talked in the past as well, there's absence of think tanks in tech, right? So we have think tanks on the foreign policy and economic policy in every country, and we have global think tanks, but tech is becoming a huge part of the economy, global economy as well as national economies, right? But we don't have think tanks on like policy around tech. For example, this 4G is good for a lot of use cases. Then 5G is good for smaller number of use cases. And then 6G will be like, fewer people need 6G for example. Why can't we have sort of those kind of entities dictating those kind of like, okay, is this a wiser way to go about it? >> Lina Khan wants to. She wants to break up big tech- >> You're too young to remember but the IT used to have a show every four years in Geneva, there were standards around there. So I think there are bodies. I think the balance of power obviously has gone from the telecom to the west coast to the IT markets. And it's changing the balance about, it moves more quickly, right? Telecoms has never moved quickly enough. I think there is hope by the way, that telecoms now that we are moving to more softwarized environment, and God forbid, we're moving into CICD in the telecom world, right? Which is a massive change, but I think there's hopes for it to change. The mentality is changing, the culture is changing, but to change those old structured organizations from the British telecom or the France telecom into the modern world, it's a hell of a long journey. It's not an overnight journey at all. >> Well, of course the theme of the event is velocity. >> Yeah, I know that. >> And it's been interesting sitting here with the three of you talking about from a historic perspective, how slow and molasseslike telecom has been. They don't have a choice anymore. As consumers, we have this expectation we're going to get anything we want on our mobile device, 24 by seven. We don't care about how the sausage is made, we just want the end result. So do you really think, and we're only on day one guys... And Chris we'll start with you. Is the theme really velocity? Is it disruption? Are they able to move faster? >> Actually, I think invisibility is the real answer. (Lisa laughs) We want communication to be invisible, right? >> Absolutely. >> We want it to work. When we switch our phones on, we want it to work and we want to... Well, they're not even phones anymore, are they really? I mean that's the... So no, velocity, we've got... There is momentum in the industry, there's no doubt about that. The cloud guys coming in, making telecoms think about the way they run their own business, where they meet, that collision point on the edges you talked about Sarbjeet. We do have velocity, we've got momentum. There's so many interested parties. The way I think of this is that the telecom industry used to be inward looking, just design its own technology and then expect everyone else to dance to our tune. We're now flipping that 180 degrees and we are now having to work with all the different outside forces shaping us. Whether it's devices, whether it's smart cities, governments, the hosting guys, the Equinoxis, all these things. So everyone wants a piece of this telecom world so we've got to make ourselves more open. That's why you get in a more open environment. >> But you did... I just want to bring back a point you made during COVID, which was when everybody switched to work from home, started using their landlines again, telcos had to respond and nothing broke. I mean, it was pretty amazing. >> Chris: It did a good job. >> It was kind of invisible. So, props to the telcos for making that happen. >> They did a great job. >> So it really did. Now, okay, what have you done for me lately? So now they've got to deal with the future and they're talking monetization. But to me, monetization is all about data and not necessarily just the network data. Yeah, they can sell that 'cause they own that but what kind of incremental value are they going to create for the consumers that... >> Yeah, actually that's a problem. I think the problem is that they have been strangled by the regulation for a long time and they cannot look at their data. It's a lot more similar to the FinTech world, right? I used to work at Visa. And then Visa, we did trillion dollars in transactions in '96. Like we moved so much money around, but we couldn't look at these things, right? So yeah, I think regulation is a problem that holds you back, it's the antithesis of velocity, it slows you down. >> But data means everything, doesn't it? I mean, it means everything and nothing. So I think the challenge here is what data do the telcos have that is useful, valuable to me, right? So in the home environment, the fact that my broadband provider says, oh, by the way, you've got 20 gadgets on that network and 20 on that one... That's great, tell me what's on there. I probably don't know what's taking all my valuable bandwidth up. So I think there's security wrapped around that, telling me the way I'm using it if I'm getting the best out of my service. >> You pay for that? >> No, I'm saying they don't do it yet. I think- >> But would you pay for that? >> I think I would, yeah. >> Would you pay a lot for that? I would expect it to be there as part of my dashboard for my monthly fee. They're already charging me enough. >> Well, that's fine, but you pay a lot more in North America than I do in Europe, right? >> Yeah, no, that's true. >> You're really overpaying over there, right? >> Way overpaying. >> So, actually everybody's looking at these devices, right? So this is a radio operated device basically, right? And then why couldn't they benefit from this? This is like we need to like double click on this like 10 times to find out why telcos failed to leverage this device, right? But I think the problem is their reliance on regulations and their being close to the national sort of governments and local bodies and authorities, right? And in some countries, these telcos are totally controlled in very authoritarian ways, right? It's not like open, like in the west, most of the west. Like the world is bigger than five, six countries and we know that, right? But we end up talking about the major economies most of the time. >> Dave: Always. >> Chris: We have a topic we want to hit on. >> We do have a topic. Our last topic, Chris, it's for you. You guys have done an amazing job for the last 25 minutes talking about the industry, where it's going, the evolution. But Chris, you're registered blind throughout your career. You're a leading user of assertive technologies. Talk about diversity, equity, inclusion, accessibility, some of the things you're doing there. >> Well, we should have had 25 minutes on that and five minutes on- (all laugh) >> Lisa: You'll have to come back. >> Really interesting. So I've been looking at it. You're quite right, I've been using accessible technology on my iPhone and on my laptop for 10, 20 years now. It's amazing. And what I'm trying to get across to the industry is to think about inclusive design from day one. When you're designing an app or you're designing a service, make sure you... And telecom's a great example. In fact, there's quite a lot of sign language around here this week. If you look at all the events written, good to see that coming in. Obviously, no use to me whatsoever, but good for the hearing impaired, which by the way is the biggest category of disability in the world. Biggest chunk is hearing impaired, then vision impaired, and then cognitive and then physical. And therefore, whenever you're designing any service, my call to arms to people is think about how that's going to be used and how a blind person might use it or how a deaf person or someone with physical issues or any cognitive issues might use it. And a great example, the GSMA and I have been talking about the app they use for getting into the venue here. I downloaded it. I got the app downloaded and I'm calling my guys going, where's my badge? And he said, "it's top left." And because I work with a screen reader, they hadn't tagged it properly so I couldn't actually open my badge on my own. Now, they changed it overnight so it worked this morning, which is fantastic work by Trevor and the team. But it's those things that if you don't build it in from scratch, you really frustrate a whole group of users. And if you think about it, people with disabilities are excluded from so many services if they can't see the screen or they can't hear it. But it's also the elderly community who don't find it easy to get access to things. Smart speakers have been a real blessing in that respect 'cause you can now talk to that thing and it starts talking back to you. And then there's the people who can't afford it so we need to come down market. This event is about launching these thousand dollars plus devices. Come on, we need below a hundred dollars devices to get to the real mass market and get the next billion people in and then to educate people how to use it. And I think to go back to your previous point, I think governments are starting to realize how important this is about building the community within the countries. You've got some massive projects like NEOM in Saudi Arabia. If you have a look at that, if you get a chance, a fantastic development in the desert where they're building a new city from scratch and they're building it so anyone and everyone can get access to it. So in the past, it was all done very much by individual disability. So I used to use some very expensive, clunky blind tech stuff. I'm now using mostly mainstream. But my call to answer to say is, make sure when you develop an app, it's accessible, anyone can use it, you can talk to it, you can get whatever access you need and it will make all of our lives better. So as we age and hearing starts to go and sight starts to go and dexterity starts to go, then those things become very useful for everybody. >> That's a great point and what a great champion they have in you. Chris, Sarbjeet, Dave, thank you so much for kicking things off, analyzing day one keynote, the ecosystem day, talking about what velocity actually means, where we really are. We're going to have to have you guys back 'cause as you know, we can keep going, but we are out of time. But thank you. >> Pleasure. >> We had a very spirited, lively conversation. >> Thanks, Dave. >> Thank you very much. >> For our guests and for Dave Vellante, I'm Lisa Martin, you're watching theCUBE live in Barcelona, Spain at MWC '23. We'll be back after a short break. See you soon. (uplifting instrumental music)

>>Good morning live from Chicago. It's the cube on the floor at Ansible Fast 2022. This is day two of our wall to wall coverage. Lisa Martin here with John Furrier. John, we're gonna be talking next in the segment with two alumni about what Red Hat and IBM are doing to give Ansible users AI superpowers. As one of our alumni guests said, just off the keynote stage, we're nearing an inflection point in ai. >>The power of AI with Ansible is really gonna be an innovative, I think an inflection point for a long time because Ansible does such great things. This segment's gonna explore that innovation, bringing AI and making people more productive and more importantly, you know, this whole low code, no code, kind of right in the sweet spot of the skills gap. So should be a great segment. >>Great segment. Please welcome back two of our alumni. Perry is here, the Chief scientist, IBM Research and IBM Fellow. And Tom Anderson joins us once again, VP and general manager at Red Hat. Gentlemen, great to have you on the program. We're gonna have you back. >>Thank you for having >>Us and thanks for joining us. Fresh off the keynote stage. Really enjoyed your keynote this morning. Very exciting news. You have a project called Project Wisdom. We're talking about this inflection point in ai. Tell the audience, the viewers, what is Project Wisdom And Wisdom differs from intelligence. How >>I think Project Wisdom is really about, as I said, sort of combining two major forces that are in many ways disrupting and, and really constructing many a aspects of our society, which are software and AI together. Yeah. And I truly believe it's gonna result in a se shift on how not just enterprises, but society carries forefront. And as I said, intelligence is, is, I would argue at least artificial intelligence is more, in some ways mechanical, if I may say it, it's about algorithms, it's about data, it's about compute. Wisdom is all about what is truly important to bring out. It's not just about when you bring out a, a insight, when you bring out a decision to be able to explain that decision as well. It's almost like humans have wisdom. Machines have intelligence and, and it's about project wisdom. That's why we called it wisdom. >>Because it is about being a, a assistant augmenting humans. Just like be there with the humans and, and almost think of it as behave and interact with them as another colleague will versus intelligence, which is, you know, as I said, more mechanical is about data. Computer algorithms crunch together and, and we wanna bring the power of project wisdom and artificial intelligence to developers to, as you said, close the skills gap to be able to really make them more productive and have wisdom for Ansible be their assistant. Yeah. To be able to get things for them that they would find many ways mundane, many ways hard to find and again, be an assistant and augmented, >>You know, you know what's interesting, I want to get into the origin, how it all happened, but interesting IBM research, well known for the deep tech, big engineering. And you guys have been doing this for a long time, so congratulations. But it's interesting here at this event, even on stage here event, you're starting to see the automation come in. So the question comes up, scale. So what happens, IBM buys Red Hat, you go raid the, the raid, the ip, Trevor Treasure trove of ai. I mean this cuz this is kind of like bringing two killer apps together. The Ansible configuration automation layer with ai just kind of a, >>Yeah, it's an amazing relationship. I was gonna say marriage, but I don't wanna say marriage cause I may be >>Last. I didn't mean say raid the Treasure Trobe, but the kind of >>Like, oh my God. An amazing relationship where we bring all this expertise around automation, obviously around IP and application infrastructure automation and IBM research, Richie and his team bring this amazing capacity and experience around ai. Bring those two things together and applying AI to automation for our teams is so incredibly fantastic. I just can't contain my enthusiasm about it. And you could feel it in the keynote this morning that Richie was doing the energy in the room and when folks saw that, it's just amazing. >>The geeks are gonna love it for sure. But here I wanna get into the whole evolution. Computers on computers, remember the old days thinking machines was a company generations ago that I think they've sold or went outta business, but self-learning, learning machines, computers, programming, computers was actually on your slide you kind of piece out this next wave of AI and machine learning, starting with expert systems really kind of, I'm almost say static, but like okay programs. Yeah, yeah. And then now with machine learning and that big debate was unsupervised, supervised, which is not really perfect. Deep learning, which now explores some things, but now we're at another wave. Take, take us through the thought there explaining what this transition looks like and why. >>I think we are, as I said, we are really at an inflection point in the journey of ai. And if ai, I think it's fair to say data is the pain of ai without data, AI doesn't exist. But if I were to train AI with what is known as supervised learning or or data that is labeled, you are almost sort of limited because there are only so many people who have that expertise. And interestingly, they all have day jobs. So they're not just gonna sit around and label this for you. Some people may be available, but you know, this is not, again, as I as Tom said, we are really trying to apply it to some very sort of key domains which require subject matter expertise. This is not like labeling cats and dogs that everybody else in the board knows there are, the community's very large, but still the skills to go around are not that many. >>And I truly believe to apply AI to the, to the word of, you know, enterprises information technology automation, you have to have unsupervised learning and that's the only way to skate. Yeah. And these two trends really about, you know, information technology percolating across every enterprise and unsupervised learning, which is learning on this very large amount of data with of course know very large compute with some very powerful algorithms like transformer architectures and others which have been disrupting the, the domain of natural language as well are coming together with what I described as foundation models. Yeah. Which anybody who plays with it, you'll be blown away. That's literally blown away. >>And you call that self supervision at scale, which is kind of the foundation. So I have to ask you, cuz this comes up a lot with cloud, cloud scale, everyone tells horizontally scalable cloud, but vertically specialized applications where domain expertise and data plays. So the better the data, the better the self supervision, better the learning. But if it's horizontally scalable is a lot to learn. So how do you create that data ops where it's where the machines are gonna be peaked to maximize what's addressable, but what's also in the domain too, you gotta have that kind of diversity. Can you share your thoughts on that? >>Absolutely. So in, in the domain of foundation models, there are two main stages I would say. One is what I'll describe as pre-training, which is think of it as the, the machine in this particular case is knowledgeable about the domain of code in general. It knows syntax of Python, Java script know, go see Java and so, so on actually, and, and also Yammel as well, which is obviously one would argue is the domain of information technology. And once you get to that level, it's a, it's almost like having a developer who knows all of this but may not be an expert at Ansible just yet. He or she can be an expert at Ansible but is not there yet. That's what I'll call background knowledge. And also in the, in the case of foundation models, they are very adept at natural language as well. So they can connect natural language to code, but they are not yet expert at the domain of Ansible. >>Now there's something called, the second stage of learning is called fine tuning, which is about this data ops where I take data, which is sort of the SME data in this particular case. And it's curated. So this is not just generic data, you pick off GitHub, you don't know what exists out there. This is the data which is governed, which we know is of high quality as well. And you think of it as you specialize the generic AI with pre-trained AI with that data. And those two stages, including the governance of that data that goes into it results in this sort of really breakthrough technology that we've been calling Project Wisdom for. Our first application is Ansible, but just watch out that area. There are many more to come and, and we are gonna really, I'm really excited about this partnership with Red Hat because across IBM and research, I think where wherever we, if there is one place where we can find excited, open source, open developer community, it is Right. That's, >>Yeah. >>Tom, talk about the, the role of open source and Project Wisdom, the involvement of the community and maybe Richard, any feedback that you've gotten since coming off stage? I'm sure you were mobbed. >>Yeah, so for us this is, it's called Project Wisdom, not Product Wisdom. Right? Sorry. Right. And so, no, you didn't say that but I wanna just emphasize that it is a project and for us that is a key word in the upstream community that this is where we're inviting the community to jump on board with us and bring their expertise. All these people that are here will start to participate. They're excited in it. They'll bring their expertise and experience and that fine tuning of the model will just get better and better. So we're really excited about introducing this now and involving the community because it's super nuts. Everything that Red Hat does is around the community and this is no different. And so we're really excited about Project Wisdom. >>That's interesting. The project piece because if you see in today's world the innovation strategy before where we are now, go back to say 15 years ago it was of standard, it's gotta have standard bodies. You can still innovate and differentiate, but yet with open source and community, it's a blending of research and practitioners. I think that to me is a big story here is that what you guys are demonstrating is the combination of research and practitioners in the project. Yes. So how does this play out? Cuz this is kind of like how things are gonna get done in the cloud cuz Amazon's not gonna just standardize their stack at at higher level services, nor is Azure and they might get some plumbing commonalities below, but for Project Project Wisdom to be successful, they can, it doesn't need to have standards. If I get this right, if I can my on point here, what do you guys think about that? React to that? Yeah, >>So I definitely, I think standardization in terms of what we will call ML ops pipeline for models to be deployed and managed and operated. It's like models, like any other code, there's standardization on DevOps ops pipeline, there's standardization on machine learning pipeline. And these models will be deployed in the cloud because they need to scale. The only way to scale to, you know, thousands of users is through cloud. And there is, there are standard pipelines that we are working and architecting together with the Red Hat community leveraging open source packages. Yeah. Is really to, to help scale out the AI models of wisdom together. And another point I wanted to pick up on just what Tom said, I've been sort of in the area of productizing AI for for long now having experience with Watson as well. The only scenario where I've seen AI being successful is in this scenario where, what I describe as it meets the criteria of flywheel of ai. >>What do I mean by flywheel of ai? It cannot be some research people build a model. It may be wowing, but you roll it out and there's no feedback. Yeah, exactly. Okay. We are duh. So what actually, the only way the more people use these models, the more they give you feedback, the better it gets because it knows what is right and what is not right. It will never be right the first time. Actually, you know, the data it is trained on is a depiction of reality. Yeah. It is not a reality in itself. Yeah. The reality is a constantly moving target and the only way to make AI successful is to close that loop with the community. And that's why I just wanted to reemphasize the point on why community is that important >>Actually. And what's interesting Tom is this is a difference between standards bodies, old school and communities. Because developers are very efficient in their feedback. Yes. They jump to patterns that serve their needs, whether it's self-service or whatever. You can kind of see what's going on. Yeah. It's either working or not. Yeah, yeah, >>Yeah. We get immediate feedback from the community and we know real fast when something isn't working, when something is working, there are no problems with the flow of data between the members of the community and, and the developers themselves. So yeah, it's, I'm it's great. It's gonna be fantastic. The energy around Project Wisdom already. I bet. We're gonna go down to the Project Wisdom session, the breakout session, and I bet you the room will be overflowed. >>How do people get involved real quick? Get, get a take a minute to explain how I would get involved. I'm a community member. Yep. I'm watching this video, I'm intrigued. This has got me enthusiastic. How do I get more confident with this opportunity? >>So you go to, first of all, you go to red hat.com/project Wisdom and you register your interests and you wanna participate. We're gonna start growing this process, bringing people in, getting ready to make the service available to people to start using and to experiment with. Start getting their feedback. So this is the beginning of, of a journey. This isn't the, you know, this isn't the midpoint of a journey, this is the begin. You know, even though the work has been going on for a year, this is the beginning of the community journey now. And so we're gonna start working together through channels like Discord and whatnot to be able to exchange information and bring people in. >>What are some of the key use cases, maybe Richie are starting with you that, that you think maybe dream use cases that you think the community will help to really uncover as we're looking at Project Wisdom really helping in this transformation of ai. >>So if I focus on let's say Ansible itself, there are much wider use cases, but Ansible itself and you know, I, I would say I had not realized, I've been working on AI for Good for long, but I had not realized the excitement and the power of Ansible community itself. It's very large, it's very bottom sum, which I love actually. But as I went to lot of like CTOs and CIOs of lot of our customers as well, it was becoming clear the use cases of, you know, I've got thousand Ansible developers or IT or automation experts. They write code all the time. I don't know what all of this code is about. So the, the system administrators, managers, they're trying to figure out sort of how to organize all of this together and think of it as Google for finding all of these automation code automation content. >>And I'm very excited about not just the use cases that we demonstrated today, that is beginning of the journey, but to be able to help enterprises in finding the right code through natural language interfaces, generating the code, helping Del us debug their code as well. Giving them predictive insights into this may happen. Just watch out for it when you deploy this. Something like that happened before, just watch out for it as well. So I'm, I'm excited about the entire life cycle of IT automation, Not just about at the build time, but also at the time of deployment. At the time of management. This is just a start of a journey, but there are many exciting use cases abound for Ansible and beyond. >>It's gonna be great to watch this as it unfolds. Obviously just announcing this today. We thank you both so much for joining us on the program, talking about Project wisdom and, and sharing how the community can get involved. So you're gonna have to come back next year. We're gonna have to talk about what's going on. Cause I imagine with the excitement of the community and the volume of the community, this is just the tip of the iceberg. Absolutely. >>This is absolutely exactly. You're excited about. >>Excellent. And you should be. Congratulations. Thank, thanks again for joining us. We really appreciate your insights. Thank you. Thank >>You for having >>Us. For our guests and John Furrier, I'm Lisa Barton and you're watching The Cube Lie from Chicago at Ansible Fest 22. This is day two of wall to wall coverage on the cube. Stick around. Our next guest joins us in just a minute.

>>Welcome back everyone to the Cube's live coverage of VMware Explorer, 2022. I'm John furrier with Dave Valante host of the cube. We're here on the ground floor, Moscone west two sets Walter Wall coverage. Three days. We heard Laura Heisman, the senior vice president and CMO of VMware, put it all together. Great to see you. Nice, thanks for, to see you for spending time outta your very busy week. >>It is a busy week. It is a great week. >>So a lot of people were anticipating what world was gonna look like. And then the name changed to VMware Explorer. This is our 12th year covering VMware's annual conference, formerly known ASM world. Now VMware Explorer, bold move, but Raghu teased it out on his keynote. Some reason behind it, expand on, on the thought process. The name change, obviously multi-cloud big headline here. vSphere eight partnerships with cloud hyperscale is a completely clear direction for VMware. Take us through why the name changed. Exactly, exactly. And why it's all coming together. Think he kind of hinted that he kinda said exactly, you know, exploring the new things, blah, blah, blah. Yeah. But take us through that. You've architected it. >>Yeah. It is a, a change of, we have a great past at VMware and we're looking to our future at the same time. And so when you come back from a pandemic and things changing, and you're really looking at the expansion of the business now is the time because it wasn't just to come back to what we were doing before. And every company should be thinking about that, but it's what are we gonna do to actually go forward? And VMware itself is on our own journey as expanding in more into the cloud, our multi-cloud leadership and everything that we're doing there. And we wanted to make sure that our audience was able to explore that with us. And so it was the perfect opportunity we're back live. And VMware Explorer is for everyone. That's been coming Tom world for so many years. We love our community and expanding it to our new communities that maybe don't have that legacy and that history and have them here with us at >>VMware. You did a great job. I love the event here. Love how it turned out. And, and a lot of interesting things happened along the way. Prior to this event you had we're coming outta the pandemic. So it's the first face to face yes. Of the VMware community coming together, which this is an annual right of passage for everyone in the customer base. Broadcom buys VMware. No, no, if you name change it to VMware Explorer and then Broadcom buys VMware. So announces, announces the, the buyout. So, and all the certainty, uncertainty kind of hanging around it. You had to navigate those waters, take us through, what was that like? How did you pull it off? It was a huge success. Yeah, because everyone showed up. Yeah. It's, it's, it's the same event, different name, >>It's >>Same vibe. >>The only thing constant is change. Right? And so it's the, we've gotta focus on the business and our VMware customers and our partners and our community at large. And so it's really keeping the eye on what we're trying to communicate to our community. And this is for our VMware community. The VMO community is here in spades. It is wonderful to have the VMO community here. We have tons of different customers, new customers, old customers, and it's just being able to share everything VMware. And I think people are just excited about that. It's great energy on the show floor and all >>Around. And it's not like you had years to plan it. I mean, you basically six months in you, you went, you said you went on a six month listening tour the other day. What was the number one question you got on that listening tour? >>Well, definitely about the name change was one, but I would say also, it's not just the question. It was the ask of, we have we're in what we call our chapter three here. And it's really our move into multicloud and helping all of our customers with their complexities. >>So virtualization, private cloud, and now multi-cloud correct. The third chapter. >>Yeah. And the, the question and the ask is how do we let our customers and partners know what this is, help us Laura. Like that was the number one ask to me of help us explain it. And that was my challenge and opportunity coming into explore, and really to explain everything about our, if you watched the gen session yesterday, these was, was going through our multiple different chapters where we are helping our customers with their multi-cloud strategies. And so it is been that evolution gets us today and it doesn't end today. It starts today. And we keep going, >>Like, like a lot of companies, obviously in you in this new role, you inherited a hybrid world and, and you've got, you got two years of virtual under your belt, and now you're running a completely different event from that standpoint. How does the sort of the COVID online translate into new relationships and how you're cultivating those? What's that dynamic like? >>Well, let's start with how happy everyone is to see each other in person. No doubt. Yeah. It is amazing just to see people, the high fives in the hallways, the hugs, oh, some people just the fist pump, whatever people mats are there masks aren't there, right? It is something of where everyone's comfort level, but it is really just about getting everyone together and thinking about how do, how was it before the pandemic? You don't necessarily just wanna repeat coming back. And so how do you think about this from an in-person event? People have been sitting behind their screens. How do we engage and how are we interactive? Knowing that attention spans are probably a little bit shorter. People are used to getting up and going get their coffee. We have coffee in the conference rooms, right? Things like that, making the experience just a really great one for everyone. So they're comfortable back in person, but I mean, honestly the energy and seeing people's smiles on their faces, it's wonderful to be back in person. >>It's interesting, you know, the cube, we've had some transformations ourselves with the pandemic and, and living through and getting back to events, but hybrid cloud and hybrid events is now the steady state. So, and in a way it's kind of interesting how hybrid cloud and now multi-cloud the digital aspect of integrating into the physical events is now key. First class citizen thinking. Yeah. For CMOs, you guys did a great job of preserving the, the, the, the best part of it, which is face to face people seeing each other and now bringing in the digital and then extending this. So that it's an always on kind of explore. Is that the thinking behind it? Yes. What's your vision on where you go next? Because if it's not, it's not one and done and see you next year. No anymore, because no, the pandemic showed us that hybrid and digital and physical together. If design as first class citizens with each other. Yeah. One sub-optimize me obviously face to face is better than digital, but if you can't make it, it shouldn't be a bad experience. >>No, not at all. Good's your vision. And, and we're in a point where not everyone's gonna come back, that everyone has what's going on with their life. And so you have to think about it as in person and online, it's not necessarily even hybrid. And so it's, what's the experience for people that are here, you know, over 10,000 people here, you wanna be sure that that is a great experience for them. And then our viewers online, we wanna be sure that they're able to, to know what's going on, stay in touch with everything VMware and enjoy that. So the gen session that was live, we have a ton of on demand content. And this is just the start. So now we go on to essentially multiple other VMware explorers around the world. >>It's interesting. The business model of events is so tickets driven or sponsorship on site on the location that you can get almost addicted to the, no, we don't wanna do digital and kind of foreclose that you guys embraced the, the combo. So what's the attendance. I mean, probably wasn't as big as when everyone was physical. Yep. What are some of the numbers? Can you give us some D data on attendance? Some of the stats around the show, cuz obviously people showed up and drove. Yes. It wasn't a no show. That's sure a lot of great stuff here >>We have. So it's over 10,000 people that are registered and we see them here. The gen session was packed. They're walking the show floor and then I don't have the numbers yet for our online viewership, but everything that we're doing to promote it online, if anyone missed it online, the gen session is already up and they'll see more sessions going live as well as all the on demand content so that everyone can stay in the loop of what's happening. And all of our announcements, >>You're obviously not disappointed. Were you surprised? A little nervous. >>So I will say one thing that we learned from others, thank goodness others have gone before us. So as far as coming back in person is the big change is actually registration happens closer to the event, right. Is a very big change from pre so, >>So it's at the end. Yes. >>The last three weeks. And we had been told that from peers at RSA and other conferences, that that's what happens. So we were prepared for that, but people wanna know what's going on in the world. Yeah. Right. You wanna have that faith before you buy that ticket and book your travel. And so that has definitely been one of the biggest changes and one that I think that will maybe continue to see here. So that was probably the biggest thing that changed as far as what to expect as registration. But we planned for this. We knew it was not going to be as big in the past and that that's gonna be, I think the new norm, >>I think you're right. I think a lot of last minute decisions, you know, sometimes people >>Wanna know, I mean, it's, what's gonna happen another gonna be outbreak or, I mean, I think people have gotten trained to be disappointed >>Well and be flexible >>With COVID I and, and, and weirded out by things. So people get anxiety on the COVID you've seen that. Yeah. >>Yeah. Yeah. I wanna ask you about the developer messaging cause that's one of the real huge takeaways. It was so strong. And you said the other day in the analyst session, the developers of the Kings and the Queens now, you know, we, when we hear developers, we think we pictured Steve Bama running around on stage developers develop, but it's different. It's a different vibe here. It it's like you're serving the Kings in the, in the Queens with, through partnerships and embracing open source. Can you talk a little bit about how you approached or, and you are approaching developer messages? Yeah, >>I, so, you know, I came from GitHub and so developers have been on my mind for many years now. And so joining VMware, I got to join this great world of enterprise software background and my developer background. And we have such an opportunity to really help our developer community understand the benefits of VMware to make them heroes just like we made sort of virtualization professionals heroes in the past, we can do the same thing with developers. We wanna be sure that we're speaking with our developer community. That was very much on stage as well as many of the sessions. And so our, we think about that with our products and what we're doing as far as product development and helping developers be able to test and learn with our products. And it's really thinking about the enterprise developer and how can we help them be successful. >>And I think, I think the beautiful thing about that message is, is that the enterprises that you guys have that great base with, they're all pretty much leaned into cl cloud native and they see it and it's starting to see the hybrid private cloud public cloud. And now with edge coming, it's pretty much a mandate that cloud native drive the architecture and that came clear in the messaging. So I have to ask you on the activations, you guys have done how much developer ops customer base mix are you seeing transfer over? Because the trend that we're seeing is is that it operations and that's generic. I'll say that word generically, but you know, your base is it almost every company has VMware. So they're also enabling inside their company developers. So how much is developer percentage to ops or is they blending in, it's almost a hundred percent, which how would you see >>That it's growing? So it's definitely growing. I wouldn't say it's a hundred percent, but it is growing. And it is one where every company is thinking about their developer. There's not enough developers in the world per the number of job openings out there. Everyone wants to innovate fast and they need to be able to invest in their developers. And we wanna be able to give them the tools to be able to do that. Cuz you want your developers to be happy and make it easier to do their jobs. And so that's what we're committed to really being able to help them do. And so we're seeing an uptick there and we're seeing, you'll see that with our product announcements and what we're doing. And so it's growing. >>The other thing I want to ask you, we saw again, we saw a lot of energy on the customer vibe. We're getting catching that here, cuz the sessions are right behind us and upstairs the floor, we've heard comments like the ecosystem's back. I mean not to anywhere, but there was a definitely an ecosystem spring to the step. If you will, amongst the partners, can you share what's happening here? Observations things that you've noticed that have been cool, that that can highlight some trends in the partner side of it. Yeah. What's going on with partners. >>Yeah. I mean our partners are so important to us. We're thrilled that they're here with us here. The expo floor, it is busy and people are visiting and reuniting and learning from each other and everything that you want to happen on the expo floor. And we've done special things throughout the week. For example, we have a whole hyperscaler day essentially happening where we wanna highlight some of the hyperscalers and let them be able to, to share with all of our attendees what they're doing. So we've given them more time within the sessions as well. And so you'll see our partner ecosystem all over the place, not just on the expo >>Floor, a lot of range of partners. Dave, you got the hyperscalers, you have the big, the big whales and cloud whales. And then you have now the second tier we call 'em super cloud type customer and partners. And you got the multi-cloud architecture, developing a lot of moving parts that are changing and growing and evolving. How do you view that? How you just gonna ride the wave? Are you watching it? Are you gonna explore it through more, you know, kind of joint marketing. I mean, what's your, how do you take this momentum that you have? And by the way, a lot of stuff's coming outta the oven. I was talking with Joan last night at the, at the press analyst event. And there's a lot of stuff coming outta the VMware oven product wise that hasn't hit the market yet. Yep. That's that's that's I mean, you can't really put a number on that sales yet, but it's got value. Yep. So you got that happening. You got this momentum behind you, you just ride the wave and what's the strategy. Well, >>It is all about how do we pass to the partner, right? So it is about the partner relationship. And we think about that our partner community is huge to us at VMware. I'm sure you've been hearing that from everyone you've been speaking to. So it's not even it's ride the wave, but it's embrace. Got it. It's embrace our partners. We need their help, our customer base. We do touch everybody and we need them to be able to support us and share what it is that we're doing from our product E evolution, our product announcements. So it's continuous education. It's there in educating us. It's definitely a two way relationship and really what we're even to get done here at explore together. It's progress that you can't always do on a zoom or a teams call or a WebEx call. You can't do that in two weeks, two years sometimes. And we're able to even have really great conversations >>Here and, and your go to market is transforming as well. You, you guys have talked about how you're reaching many different touchpoints. We've talked about developers. I mean, the other thing we've seen at events, we talked about the last minute, you know, registrations. The other thing we've seen is a lot more senior members of audiences. And now part of that is maybe okay, maybe some of the junior folks can't travel, they can't get, but, but, but why is it that the senior people come, they, they maybe they wouldn't have come before maybe because they're going through digital transformations. They wanna lean in and understand it better. But it seemed, I know you had an executive summit, you know, on day zero and Hawk 10 was here and, and so forth. So, okay. I get that. But it seems in talking to the partners, they're like, wow, the quality of the conversations that we're having has really been up leveled compared to previous years in other conferences. >>So yeah. Yeah. I think it's that they're all thinking about their transformation as well. We had the executive summit on day zero for us Monday, right? And it was a hundred plus executives invited in for a day who have stayed because they wanna hear what's going on. When I joined VMware, I said, VMware has a gift that so many companies are jealous of because we have relationships with the executives and that's what every company's startup to large company wants. And they're, they're really trusted customers of ours. And so we haven't been together and they want to be here to be able to know what's going on and join us in the meetings. And we have tons of meetings happening throughout >>The event and they're loyal and they're loyal. They're absolutely, they're active, active in a good way. They'll give you great feedback, candid feedback. Sometimes, you know, you might not wanna hear, but it's truthful. They're rare, engaging feedback gift. And they stay with you and they're loyal and they show up and they learn they're in sessions. So all good stuff. And then we only have about a minute left. Laura. I want to get your thoughts and, and end the segment with your explanation to the world around explore. What's next? What does it mean? What's gonna happen next? What does this brand turn into? Yeah. How do you see this unfolding? How do people, how should people view the VMware Explorer event brand and future activities? >>Yeah. VMware Explorer. This is just the start. So we're after this, we're going to Brazil, Barcelona, Singapore, China, and Japan. And so it is definitely a momentum that we're going on. The brand is unbelievable. It is so beautiful. We're exploring with it. We can have so much fun with this brand and we plan to continue to have fun with this brand. And it is all about the, the momentum with our sales team and our customers and our partners. And just continuing what we're doing, this is, this is just the beginning. It's not the, it's a global >>Brand explore >>Global. Absolutely. Absolutely. >>All right, Dave, that's gonna be great for the cube global activities. There you go, Laura. Great to see you. Thank you for coming on. I know you're super busy. Final question. It's kind of the trick question. What's your favorite aspect of the event? Pick a favorite child. What's going on here? Okay. In your mind, what's the most exciting thing about this event that that's near and dear to >>Your heart? So first it's hearing the feedback from the customers, but I do have to say my team as well. I mean, huge shout out to my team. They are the hub and spoke of all parts of explore. Yeah. VMware Explorer. Wouldn't be here without them. And so it's great to see it all coming >>Together. As they say in the scoring and the Olympics, the degree of difficulty for this event, given all the things going on, you guys did an amazing job. >>We witnessed >>To it. Congratulations. Thank you. Thank you for a great booth here. It looks beautiful. Thanks for coming. Wonderful. >>Thank you for >>Having me. Okay. The cues live coverage here on the floor of Moscone west I'm Trevor Dave. Valante two sets, three days. Stay with us for more live coverage. We'll be right back.

>>from around the globe. It's the Cube with digital coverage of AI ops Virtual Forum Brought to you by Broadcom Welcome back to the Broadcom AI Ops Virtual Forum Lisa Martin here talking with Usman Naseer Global Product Management at Verizon we spend Welcome back. >>Uh huh. Hello, Good >>to see you. So 2020 The year of that needs no explanation. With the year of massive challenges, I wanted to get your take on the challenges that organizations are facing this year as the demand to deliver digital products and services has never been higher. >>Yeah, I e I think this is something is so close to all the part part right? It's something that's impacted the whole world equally. And I think regardless off which industry you win, you have been impacted by this in one form or the other and the i c t industry, the information and communication technology industry. You know, Verizon being really massive player in that whole arena, it has just been sort of struck with this massive confirmation that we have talked about for a long time. We have talked about these remote surgery capabilities whereby you got patients in Kenya were being treated by experts sitting in London or New York and also this whole consciousness about, you know, our carbon footprint and being environmentally conscious. This pandemic has taught a school of that and brought this to the forefront off organizational priority, right? The demand. I think that Zaveri natural consequence of everybody sitting at home. And the only thing that can keep things still going is the data communication, Right? But I would just say that that is what kind of at the heart of all of this. Just imagine if we are to realize any of these targets that the world is world leadership is setting for themselves. Hey, we have >>to be carbon >>neutral by Xia as a country as a geography, etcetera etcetera. You know, all of these things require you to have this remote working capability this remote interaction, not just between human but machine to machine interaction. And this is a unique value chain which is now getting created that you've got people we're communicating with other people or were communicating with other machines. But the communication is much more. I won't even use the term really time because we've used real time for voice and video, etcetera. We're talking low latency microsecond to see and making that can either cut somebody's, you know, um, our trees or that could actually go and remove the tumor, that kind of stuff. So that has become a reality. Everybody's asking for it. Remote learning, being an extremely massive requirement where, you know, we've had to enable these thes virtual classrooms ensuring the type of connectivity, ensuring the type of type of privacy which is just so, so critical. You can't just have everybody you know, Go on the internet and access the data source. You have to be. I'm sorry about the integrity and security of >>that. They've >>had the foremost. So I think all of these things, Yes. We have not been caught off guard. We were should be pretty forward looking in our, you know, plans in our evolution. But yes, it does this fast track a journey that we would probably the least we would have taken in three years. It has brought that down to two quarters where we had to execute them. >>Right? Massive acceleration. All right, so you articulated the challenges really well and a lot of the realities that many of our viewers air facing. Let's talk now about motivations ai ops as a tool as a catalyst for helping organizations overcome those challenges. >>So, yeah, now all that I said you can imagine, you know, it requires microsecond the sea and making which human being on this planet can do microsecond the sea and making on complex network infrastructure, which is impacting, and user applications which have multitudes off effect. You know, in real life, I used the example of a remote surgeon. Just imagine, if you know, even because you just lose your signal on the quality of that communication for that microsecond, it could be the difference between killing somebody in saving somebody's life. Is that particular? We talk about autonomous vehicles way talk about the transition to electric vehicles, smart motorways, etcetera, etcetera in federal environment. How is all of that going to work? You have so many different components coming in. You don't just have a natural can security anymore. You have software defined networking that's coming becoming a part of this. You have mobile edge computing that is rented for the technologies. Five g enables we're talking augmented reality. We're talking virtual reality all of these things require that resource is. And while we carbon conscious, we don't just wanna build a billionaire, a terrorist on the planet, right? We we have to make sure that resource is air given on demand and the best way of re sources can be given on demand and could be most efficient. Is that we're making is being made at million microsecond. And those resource is our accordingly being distribute. Right? If you're 10 flying on, people sipping their coffee is having teeth talking to somebody else. You know, just being away on holiday. I don't think we're gonna be able to handle that world that we have already stepped into. Risen's five g has already started businesses on the transformational journey where they're talking about end user experience, personalization. You're gonna have, you know, events where people are going to go. And it's going to be three dimensional experiences that are purely customized for you. How How does that all happen without this intelligence having their and a network with all of these multiple layers assaults spectrum, it doesn't just need to be intuitive. Hey, this is my private I p traffic. This is public traffic. You know it has to now be into or this is an application that to privatize over another has to be intuitive to the criticality in the context, off those transactions again that surgeons surgery is much more important than husband sitting and playing a video game. >>Yeah, I'm glad that you think that that's excellent. Let's go into some specific use cases. What are in some of the examples that you gave? Let's kind of dig deeper into some of that. What you think are the lowest hanging fruit for organizations, kind of pan industry to go after here. >>Excellent, right? And I think this just like different ways to look at the lowest timing food. Like for somebody like Verizon, who is the managed services provider, you know, very comprehensive medicines. But we obviously have food timing much lower than potentially for some of our customers who want to go on that journey, right? So for them to just >>go and try and >>harness the power of help, the food's might be a bit higher hanging. But for somebody like God, the immediate ones would be to reduce the number off alarms that are being generated by these overlays services. You've got your basic network. Then you've got your software defined networking. On top of that, you have your hybrid clouds. You have your edge computing coming on top of that, you know? So ALOF this means if there is an outrage on one device on the network, gonna make this very real for everybody, right? It's right out. I'm not divisive. Network does not stop all of those multiple applications for monitoring tools from raising havoc and raising thousands off alarms and everyone capacity. If people are attending to those thousands off alarms, it's like you having a police force. And there's a burglary in one bank and the alarm goes off in $50. How you gonna make the best use of your police force? You're gonna go investigate 50 banks? You wanna investigate one where the problem is. So it's as realize that and I think that's the first wind where people can save so much cost, which is currently being wasted. And resource is running around primary figure stuff up immediately. Anti this with network and security network and security is something which has eluded even the most. You know, amazing off brings in or engineering. Well, we took it. We have network expert, separate people. Security experts separate people to look for different things. But there are security events that can impact the performance of the network and then use your application, cetera, etcetera, which could be falsely attributed to the network. And then if you've got multiple parties, which are then which have to clear stakeholders, you can imagine the blame game that goes on pointing fingers, taking names, not taking responsibility. That is how all this happened. This is the only way to bring it all together to say Okay, this is what takes priority. If there's an event that has happened, what is its correlation to the other downstream systems, devices, components and user applications. And it subsequently, you know, like isolating into the right cause where you can most effectively resolve that problem. Certainly, I would say on demand virtualized resource virtualized resource is the heart and soul of the spirit of status that you can have them on them up so you can automate the allocation of these. Resource is based on, you know, customers consumption, their peaks, their crimes. All of that comes in. You see Hey, typically on a Wednesday, their traffic goes up significantly from this particular application. You know, going to this particular data center, you could have this automated this AI ops, which is just providing those resource, is, you know, on demand and tell us to have a much better commercial engagement with customers and just a much better service assurance model. And then one more thing on top of that, which is very critical, is that, as I was saying, giving that intelligence to the network to start having context of the criticality of a transaction that doesn't exist to it. You can't have that because for that you need to have this, you know, multi layer data. You need to have multiple system which are monitoring and controlling different aspects of your overall and user application value chain to be communicating with each other. And, you know, that's that's the only way to sort of achieve that goal. And that only happens with AI off. It's not possible with them. You can paradise Comdex. >>So Guzman, you clearly articulated some obvious low hanging for use cases that organizations can go after. Let's talk now about some of the considerations you talked about the importance of the network in AI ops. The approach, I assume, needs to be modular support needs to be heterogeneous. Talk to us about some of those key considerations that you would recommend >>absolutely. So again, basically starting with the network. Because if there is, if the network sitting at the middle of all of this is not working, then things from communicate with each other, right? And the cloud doesn't work. Nothing. None of this person has hit the hardest all of this. But then subsequently, when you talk about machine to machine communication or i o T. Which is the biggest transformation to spend, every company is going priority now to drive those class efficiencies enhancements. We've got some experience. The integrity off the tab becomes paramount, right? The security integrity of that. How do you maintain integrity off your detail beyond just the secured network components that Trevor right? That's where you get into the whole arena Blockchain technology where you have these digital signatures or barcodes that machine then and then an intelligent system is automatically able to validate and verify the integrity of the data and the commands that are being executed by those and you determine. But I think the terminal. So I o. T machines, right, that is paramount. And if anybody is not keeping that into their equation, that in its own self, is any eye off system that is therefore maintaining the integrity off your commands and your quote that sits on those those machines Right. Second, you have your network. You need to have any off platform, which is able to rationalize all the fat network information, etcetera. And couple that with that. The integrity peace. Because for the management, ultimately, they need to have a co haven't view off the analytics, etcetera, etcetera. They need to. They need to know where the problems are again, right? So let's see if there's a problem with the integrity off the commands that are being executed by a machine. That's a much bigger problems than not being able to communicate with that machine. And the first thing because you'd rather not talk to the machine or haven't do anything if it's going to start doing the wrong thing, So I think that's where it's just very intuitive. It's natural. You have to have subsequently if you have some kind of say and let me use that use case Off Autonomous comes again. I think we're going to see in the next five years it's much water rates, etcetera. It will set for autonomous because it's much more efficient. It's much more space, etcetera, etcetera. So whether that equation you're gonna have systems which will be specialist in looking at aspects and Trump's actions related to those systems, for example, an autonomous moving vehicle's brakes are much more important than the Vipers, Right? So this kind of intelligence, there will be multiple systems who have to sit and nobody has to. One person has to go and on these systems, I think these systems should be open source enough that you are able to integrate them, right? If something sitting in the cloud you were able to integrate for that with obviously the regard off the security and integrity off their data, that has two covers from one system to the extremely. >>So I'm gonna borrow that integrity theme for a second as we go into our last question. And that is this kind of take a macro. Look at the overall business impact that AI ops can help customers make. I'm thinking of, you know, the integrity of teams aligning business and I t. Which we probably can't talk about enough. We're helping organizations really effectively measure KP eyes that deliver that digital experience that all of us demanding consumers expect. What's the overall impact? What would you say in separation? >>So I think the overall impact is a lot. Of course, that customers and businesses give me term got prior to the term enterprises defense was inevitable. There's something that for the first time will come to light. And it's something that is going to, you know, start driving cost efficiencies and consciousness and awareness within their own business, which is obviously going to have, you know, abdominal kind of an effect. So what example being that, you know, you have a problem? Isolation? I talked about network security, this multilayered architectural which enables this new world of five g um, at the heart of all of it. It is to identify the problem to the source, right? Not be bogged down by 15 different things that are going wrong. What is causing those 15 things to go wrong, right that speed to isolation and its own self can make millions and millions off dollars to organizations every organization. Next one is obviously overall impacted customer experience. The five g waas. You can have your customers expecting experiences from you, even if you're not expecting to deliver them in 2021 2022. You'll have customers asking for those experiences or walking away if you do not provide those experiences. So for it's almost like a business can do nothing. Every year they don't have to reinvest if they just want to die on the wine. Businesses want to remain relevant. Businesses want to adopt the latest and greatest in technology, which enables them to, you know, have that superiority and continue it. So from that perspective that continue ity, we're ready that there are intelligence system sitting, rationalizing information and making this in supervised by people, of course, who were previously making some of those here. >>That was a great summary because you're right, you know, with how demanding consumers are. We don't get what we want. Quickly we turn right, we go somewhere else, and we could find somebody that can meet those expectations. So it was spent Thanks for doing a great job of clarifying the impact and the value that AI ops can bring to organizations. That sounds really now is we're in this even higher demand for digital products and services, which is not going away. It's probably going to only increase. It's table stakes for any organization. Thank you so much for joining me today and giving us your thoughts. >>Pleasure. Thank you. >>We'll be right back with our next segment.

(upbeat music) >> From the CUBE studios in Palo Alto, in Boston, connecting with thought leaders all around the world. This is a CUBE conversation. >> Hi everyone, this is Dave Vellante from the CUBE. And we're getting ready for the Snowflake Data cloud summit four geographies, eight tracks more than 40 sessions for this global event. Starts on November 17th, where we're tracking the rise of the Data cloud. You're going to hear a lot about that, now, by now, you know, the story of Snowflake or you know, what maybe you don't but a new type of cloud native database was introduced in the middle part of last decade. And a new set of analytics workloads has emerged that is powering a transformation within organizations. And it's doing this by putting data at the core of businesses and organizations. You know, for years we marched to the cadence of Moore's law. That was the innovation engine of our industry, but now that's changed it's data plus machine intelligence plus cloud. That's the new innovation cocktail for the technology industry and industries overall. And at the Data cloud summit we'll hear from Snowflake executives, founders, technologists, customers, and ecosystems partners. And of course, you going to hear from interviews on the CUBE. So, let's dig in a little bit more and help me are two Snowflake experts. Felipe Hoffa is a data cloud advocate and Kent Graziano is a chief technical evangelist post at Snowflake. Gents, great to see you. Thanks for coming on. >> Yeah, thanks for having us on, this is great. >> Thank you. >> So guys first, I got to congratulate you on getting to this point. You've achieved beyond escape velocity and obviously one of the most important IPOs of the year, but you got a lot of work to do. I know that what, what are the substantive aspects behind the Data cloud? >> I mean, it's a new concept right? We've been talking about infrastructure clouds and SaaS applications living in application clouds and Data cloud is the ability to really share all that data that we've been collected. You know, we've spent what how many a decade or more with big data now but have we been able to use it effectively? And that's really where the Data cloud is coming in and Snowflake and making that a more seamless, friendly, easy experience to get access to the data. I've been in data warehousing for nearly 30 years now. And our dream has always been to be able to augment an organization's analytics with data from outside their organization. And that's just been a massive pain in the neck with having to move files around and replicate the data and maybe losing track of where it came from or where it went. And the Data cloud is really giving our customers the ability to do that in a much more governed way, a much more seamless way and really make it push button to give anyone access to the data they need and have the performance to do the analytics in near real time. It's total game changer is as you already know and just it's crazy what we're able to do today compared it to what we could do when I started out in my career. >> Well, I'm going to come back to that 'cause I want to tap your historical perspective, but Felipe let me ask you, So, why did you join Snowflake? You're you're the newbie here? What attracted you? >> Exactly? I'm the newbie, I used to work at Google until August. I was there for 10 years. I was a developer advocate there also for data you might have heard about the BigQuery. I was doing a lot of that. And then as time went by Snowflake started showing up more and more in my feeds within my customers in my community. And it came the time, well, I felt that like, you know, when wherever you're working, once in a while you think I should leave this place I should try something new, I should move my career forward. While at Google, I thought that so many times, as anyone would do, and it was only when Snowflake showed up, like where Snowflake is going now, why Snowflake is being received by all the customers that I saw this opportunity. And I decided that moving to Snowflake would be a step forward for me. And so far I'm pretty happy, like the timing has been incredible, but more than the timing and everything, it's really, really a great place for data. What I love first is data, sharing data, analyzing data and how Snowflake is doing it's for me to mean phenomenal. >> So, Kent, I want to come back to you and I say tap maybe your historical perspective here. And you said it's always been a dream that you could do these other things bringing in external data. I would say this, that I don't want to push a little bit on this because I have often said that the EDW marketplace really never lived up to its promises of 360 degree views of the customer real time or near real time analytics. And, and it really has been as you kind of described are a real challenge for a lot of organizations. When Hadoop came in we got excited that it was going to actually finally live up to that vision and, and duped it a lot and don't get me wrong, I mean, the whole concept of bring that compute to data and lowering the cost and so forth. But it certainly didn't minimize complexity. And, and it seems like, feels like Snowflake is on the cusp of actually delivering on that promise that we've been talking about for 30 years. I wonder, if you could share your perspective is it, are we going to get there this time? >> Yeah. And as far as I can tell working with all of our customers some of them are there. I mean, they thought through those struggles that you were talking about that I saw throughout my career and now with getting on Snowflake they're delivering customer 360 they're integrating weblogs and IOT data with structured data from their ERP systems or CRM systems, their supply chain systems. And it really is coming to fruition. I mean, the industry leaders, you know, Bill Inman and Claudia Imhoff, they've had this vision the whole time but the technology just wasn't able to support it. And the cloud, as we said about the internet, changed everything. And then Ben wine teary, and they're in their vision and building the system, taking the best concepts from the Hadoop world and the data Lake world and the enterprise data warehouse world and putting it all together into this, this architecture that's now Snowflake and the Data cloud solve it. I mean, it's the classic benefit of hindsight is 2020 after years in the industry, they'd seen these problems and said like, how can we solve them? Does the Cloud let us solve these problems? And the answer was yes, but it did require writing everything from scratch and starting over with, because the architecture of the Cloud just allows you to do things that you just couldn't do before. >> Yeah. I'm glad you brought up you know, some of the originators of the data warehouse because it really wasn't their fault. They were trying to solve a problem. It was the marketers that took it and really kind of made promises that they couldn't keep. But, the reality is when you talk to customers in the so old EDW days and this is the other thing I want to tap you guys' brains on. It was very challenging. I mean, one customer one time referred to it as a snake, swallowing a basketball. And what he meant by that is every time there's a change Sarbanes Oxley comes and we have to ingest all this new data. It's like, Oh, it's to say everything slows down to a grinding halt. Every time Intel came out with a new microprocessor, they would go out and grab a new server as fast as they possibly could. He called it chasing the chips and it was this endless cycle of pain. And so, you know, the originators of the data whereas they didn't have the compute power they didn't have the Cloud. And so, and of course they didn't have the 30, 40 years of pain to draw upon. But I wonder if you could, could maybe talk a little bit about the kinds of things that can be done now that we haven't been able to do here to form. >> Well, yeah. I remember early on having a conversation with Bill about this idea of near real time data warehousing and saying, is this real, is this something really people need? And at the time he was a couple of decades ago, he said now to them they just want to load their data sooner than once a month. That was the goal. And that was going to be near real time for them. And, but now I'm seeing it with our customers. It's like, now we can do it, you know, with things like the Kafka technology and snow pipe in Snowflake that people are able to get that refresh way faster and have near real time analytics access to that data in a much more timely manner. And so it really is coming true. And the, the compute power that's there, as you said, we've now got this compute power in the Cloud that we never dreamed of. I mean, you would think of only certain, very large, massive global companies or governments could afford super computers. And that's what it would have taken. And now we've got nearly the power of a super computer in our mobile device that we all carry around with us. So being able to harness all that now in the Cloud is really opening up opportunities to do things with data and access data in a way that, again really, we just kind of dreamed of before as like we can democratize data when we get to this point. And I think that's where we are. We're at that inflection point where now it's possible to do it. So the challenge on organizations is going to be how do we do it effectively? How do we do it with agility? And how do we do it in a governed manner? You mentioned Sarbanes Oxley, GDPR, CCPA, all of those are out there. And so we have all of that as well. And so that's where we're going to get into it, right into the governance and being able to do that in a very quick, flexible, extensible manner and Snowflakes really letting people do it now. >> Well, yeah. And you know, again, we've been talking about Hadoop and I, again, for all my fond thoughts of that era, and it's not like Hadoop is gone but it was a lot of excitement around it, but governance was a huge problem. And it was kind of a bolt on. Now, Felipe I going to ask you, like, when you think about a company like Google, your former employer, you know, data is at the core of their business. And so many companies the data is not at the core of their business. Something else is, it's a process or a manufacturing facility or whatever it is. And the data is sort of on the outskirts. You know, we often talk about in, in stove pipes. And so we're now seeing organizations really put data at the core of their, it becomes central to their DNA. I'm curious as to your thoughts on that. And also, if you've got a lot of experience with developers, is there a developer angle here in this new data world? >> For sure, I mean, I love seeing everything like throughout my career at Google and my two months here and talking to so many companies, you never thought before like these are database companies but they are the ones that keep rowing. The ones that keep moving to the next stage of their development is because they are focusing on data. They are adapting the processes, they are learning from it. Me, I focus a lot on developers. So, I met when I started this career as an advocate of first, I was a software engineer and my work so far, has we worked, I really loved talking to the engineers on the other companies. Like, maybe I'm not the one solving the business problem, but at the end of the day, when these companies have a business problem that they want to grow, they want to have data. There are other engineers that are scientists like me that want to work for the company and bring the best technology to solve the problems. And Yeah, there's so much where data can help, yes, as we evolved the system for the company, and also for us, for understanding the systems things like of survivability, and recently there was a big company a big launch on survivability (indistinct) whether they are running all of their data warehousing needs. And all of that needs on snowflake, just because running these massive systems and being able to see how they're working generates a lot of data. And then how do you manage it? How do you analyze it? Or Snowflake is really there to help cover the two areas. >> It's interesting my business partner, John farrier cohost of the CUBE, he said, gosh I would say middle of the last decade, maybe even around the time 2013, when Snowflake was just coming out, he said, he predicted the data would be the new development kit. And it's really at the center of a lot of the data life cycle the what I call the data pipelines. I know people use that term differently but I'm very excited about the Data cloud summit and what we're going to learn there. And I get to interview a lot of really cool people. So, I appreciate you guys coming up, but, Kent who should attend the Data cloud summit, I mean, what should they expect to learn? >> Well, as you said earlier, Dave, there's so many tracks and there's really kind of something for everyone. So, we've got a track on unlocking the value of the Data cloud, which is really going to speak to the business leaders, you know, as to what that vision is, what can we do from an organizational perspective with the Data cloud to get that value from the data to move our businesses forward. But we've also done for the technicians migrating to snowflake. Sessions on how to do the migration, modernizing your data Lake, data science, how to do analytics with the, and data science in Snowflake and in the Data cloud, and even down to building apps. So the developers and building data products. So, you know, we've got stuff for developers, we've got stuff for data scientists. We've got stuff for the data architects like myself and the data engineers on how to build all of this out. And then there's going to be some industry solution spotlights as well. So we can talk about different verticals folks in FinTech and healthcare, there's going to be stuff for them. And then for our data superheroes we have a hallway track where we're going to get talks from the folks that are in our data superheroes which is really our community advocacy program. So these are folks who are out there in the trenches using Snowflake delivering value at their organizations. And they're going to talk down and dirty. How did they make this stuff happen? So it's going to be to some hope, really something for everyone, fireside chats with our executives. Of course something I'm really looking forward to myself. So was fun to hear from Frank and Christian and Benoit about what's the next big thing, what are we doing now? Where are we going with all of this? And then there is going to be a some awards we'll be giving out our data driver awards for our most innovative customers. So this is going to be a lot, a lot for everybody to consume and enjoy and learn about this, this new space of, of the Data cloud. >> Well, thank you for that Kent. And I'll second that, at least there's going to be a lot for everybody. If you're an existing Snowflake customer there's going to be plenty of two or one content, we can get in to the how to use and the best practice, if you're really not that familiar with Snowflake, or you're not a customer, there's a lot of one-on-one content going on. So, Felipe, I'd love to hear from you what people can expect at the Data cloud summit. >> Totally, so I would like to plus one to everyone that can say we have a phenomenal schedule that they, the executive will be there. I really wanted to especially highlight the session I'm preparing with Trevor Noah. I'm sure you might have heard of him. And we are having him at the Data cloud summit and we are going to have a session. We are going to talk about data. We are preparing a session. That's all about how people that love data that people that want to make that actionable. How can they bring storytelling and make it more, have more impact as he has well learn to do through his life? >> That's awesome, So, we have Trevor Noah, we're not just going to totally geek out here. we're going to have some great entertainment as well. So, I want you to go to snowflake.com and click on Data cloud summit 2020 there's four geos. It starts on November 17th and then runs through the week and in the following week in Japan. So, so check that out. We'll see you there. This is Dave Vellante for the CUBE. Thanks for watching. (upbeat music)

>> (Instructor)From the cube studios in Palo Alto, in Boston, connecting with thought leaders all around the world. This is a cube conversation. >> Hi everyone. This is Dave Volante, the cube, and we're getting ready for the snowflake data cloud summit four geographies eight tracks, more than 40 sessions for this global event starts on November 17th, where we're tracking the rise of the data cloud. You're going to hear a lot about that now by now, you know the story of Snowflake or you know, what maybe you don't, but a new type of cloud native database was introduced in the middle part of last decade. And a new set of analytics workloads has emerged that is powering a transformation within organizations. And it's doing this by putting data at the core of businesses and organizations. You know for years, we marched to the cadence of Moore's law. That was the innovation engine of our industry, but now that's changed it's data plus machine intelligence plus cloud. That's the new innovation cocktail for the technology industry and industries overall. And at the data cloud summit, we'll hear from snowflake executives, founders, technologists, customers, and ecosystems partners. And of course, you're going to hear from interviews on the cube. So let's dig in a little bit more and to help me, are two snowflake experts, Filipe Hoffa is a data cloud advocate and Kent Graziano is a chief technical evangelists post at Snowflake. Gents great to see you. Thanks for coming on. >> Yeah thanks for having us on this is great. >> Thank you. >> So guys, first, I got to congratulate you on getting to this point. You've achieved beyond escape velocity, and obviously one of the most important IPOs of the year, but you got a lot of work to do I know that Filipe, let me start with you data cloud. What's a data cloud and what are we going to learn about it at the data cloud summit? >> Oh, that's an excellent question. And let me tell you a little bit about our story here. And I really, really, really admire what Kent has done. I joined the snowflake like less than two months ago, and for me it's been a huge learning experience. And I look up to Kent a lot on how we deliver the message and how do we deliver all of that. So I would love to hear his answer first. >> Okay, that's cool. Okay Kent later on. So talk of data cloud, that's a catchy phrase, right? But it vectors into at least two of the components of my innovation, innovation cocktail. What, what are the substantive substantive aspects behind the data cloud? >> I mean, it's a, it's a new concept, right? We've been talking about infrastructure clouds and SAS applications living in an application clouds so data cloud is the ability to really share all that data that we've been collecting. You know, we've, we've spent what, how many days a decade or more with big data now, but have we been able to use it effectively? And that's, that's really where the data cloud is coming in and snowflake in making that a more seamless, friendly, easy experience to get access to the data. I've been in data warehousing for nearly 30 years now. And our dream has always been to be able to augment an organization's analytics with data from outside their organization. And that's just been a massive pain in the neck with having to move files around and replicate the data and maybe losing track of where it came from or where it went. And the data cloud is really giving our customers the ability to do that in a much more governed way, a much more seamless way, and really make it push button to give anyone access to the data they need and have the performance to do the analytics in near real time. It's it's total game changer as, as you already know, and just it's crazy what we're able to do today, compared to what we could do when I started out in my career. >> Well, I'm going to come back to that cause I want to tap your historical perspective, but Filipe, let me ask you. So why did you join snowflake? You're you're the newbie here. What attracted you? >> Exactly, I'm the newbie. I used to work at Google until August. I was there for 10 years. I was a developer advocate there also for data, you might have heard about a big query. I was doing a lot of that and then as time went by, Snowflake started showing up more and more in my feeds, within my customers, in my community. And it came the time. When, I felt that like, you know, when wherever you're working, once in a while you think I should leave this place, I should try something new. I should move my career forward. While at Google, I thought that so many times as anyone would do, and it was only when snowflake showed up, like where snowflake is going now, how snowflake is, is being received by all the customers that I saw this opportunity. And I decided that moving to Snowflake would be a step forward for me. And so far I'm pretty happy. Like the timing has been incredible, but more than the timing and everything, it's really, really a great place for data. What I love first is data sharing data, analyzing data and how Snowflake is doing it it promotes me in phenomena. >> So Ken, I want to come back to you and I say, tap, maybe your historical perspective here. And you said, you know, it's always been a dream that you could do these other things bring in external data. I would say this, that I don't want to push a little bit on this because I have often said that the EDW marketplace really never lived up to its promises of 360 degree views of the customer in real time or near real time analytics. And, and it really has been, as you kind of described are a real challenge for a lot of organizations when Hadoop came in you know, we had, we we we got excited that it was kind of going to actually finally live up to that vision and and and we duped it a lot. And it don't get me wrong. I mean, the whole concept of, you know, bring the compute to data and the lowering the cost and so forth, but it certainly didn't minimize complexity. And, and it seems like, feels like Snowflake is on the cusp of actually delivering that promise that we've been talking about for 30 years. I wonder if you could share your perspective, is it, are we going to get there this time? >> Yeah. And as far as I can tell working with all of our customers, some of them are there. I mean, they're, they Fought through those struggles that you were talking about that I saw throughout my career and now with getting on Snowflake they're, they're delivering customer 360, they're integrating weblogs and IOT data with structured data from their ERP systems or CRM systems, their supply chain systems. And it really is coming to fruition. I mean, the, you know, the industry leaders, you know, Bill Inman and Claudia M Hoff, they've had this vision the whole time, but the technology just wasn't able to support it. And the cloud, as we said about the internet, changed everything and then Ben Y and Terry, in their vision and building the system, taking the best concepts from the Hadoop world and the data Lake world and the enterprise data warehouse world, and putting it all together into this, this architecture, that's now, you know Snowflake and the data cloud solved it. I mean, it's the, you know, the, the classic benefit of her insight is 2020 after years in the industry, they had seen these problems and said like, how can we solve them? Does the cloud let us solve these problems? And the answer was yes, but it did require writing everything from scratch and starting over with because the architecture the cloud just allows you to do things that you just couldn't do before. Yeah I'm glad you brought up, you know, some of the originators of the data warehouse, because it really wasn't their fault. They were trying to solve a problem. That was the marketers that took it and really kind of made promises that they couldn't keep. But the reality is when you talk to customers in the, in the, so the old EDW days, and this is the other thing I want to, I want to tap your guys' brains on. It was very challenging. I mean, one, one customer, one time referred to it as a snake, swallowing a basketball. And what he meant by that is you know, every time there's a change, you know, Sarbanes Oxley comes and we have to ingest all this new data. It's like, Oh, it's just everything slows down to a grinding halt. Every time Intel came out with a new microprocessor, they would go out and grab a new server as fast as they possibly could. He called it chasing the chips, and it was this endless cycle of pain. And so, you know, the originators of the data whereas they didn't, they didn't have you know the compute power, they didn't have the cloud. >> Yeah. >> And so, and of course they didn't have the 30- 40 years of pain to draw upon. But, but I wonder if you could, could maybe talk a little bit about the kinds of things that can be done now that we haven't been able to do here before. >> Well, yeah I remember early on having a conversation with, with Bill about this idea of near real time data warehousing and saying, is this real? Is this something really need people need? And at the time it was, was a couple of decades ago, he said no to them they just want to load their data sooner than once a month. >> Yeah. >> That was the goal. And that was going to be near real time for them. And, but now I'm seeing it with our customers. It's like, now we can do it, you know, with things like the Kafka technology and snow pipe in, in Snowflake, that people are able to get that refresh way faster and have near real time analytics access to that data in a much more timely manner. And so it really is coming true. And the, the compute power that's there, as you said, you know we, we've now got this compute power in the cloud that we never dreamed of. I mean, you would think of only certain very large, massive global companies or governments could afford supercomputers. And that's what it would have taken. And now we've got nearly the power of a supercomputer in our mobile device that we all carry around with us. So being able to harness all that now in the cloud is really opening up opportunities to do things with data and access data in a way that again really we just kind of dreamed of before. It's like, we can, we can democratize data when we get to this point. And I think that's the, that's where we are, we're at that inflection point where now it's, it's possible to do it. So the challenge on organizations is going to be, how do we do it effectively? How do we do it with agility? And how do we do it in a governed manner? You mentioned Sarbanes Oxley, GDPR, CCPA, all of those are out there. And so we have all of that as well. And so that's where, that's where we're going to get into it, right. Is into the governance and being able to do that in a very quick, flexible, extensible manner and you know, Snowflakes really letting people do it now. >> Well, yeah and you know, again, we've been talking about Hadoop and again, for all my, my fond thoughts of that era, and it's not like hadoop is gone, but, but it was a lot of excitement around it but but governance was a huge problem and it was kind of a ball tough enough. Felipe I got to ask you, like when you think about a company like Google your former employer, you know, data is at the core of their business. And so many companies, the data is not at the core of their business. Something else is it's a process or a manufacturing facility or you know whatever it is. And the data is sort of on the outskirts. You know, we often talk about in, in stove pipes. And so we're now seeing organizations really put data at the core of their it becomes, you know, central to their, to their DNA. I'm curious as to your thoughts on that. And also if you've got a lot of experience with developers, is there, is there a developer angle here in this new data world? >> Oh, for sure. I mean, I love seeing every, like throughout my career at Google and my two months here and talking to so many companies, you never thought before, like these are database companies, but the the ones that keep rowing. The ones that keep moving to the next stage of their development is because they are focusing on data. They are adapting the processes they learning from it. And me, I focus a lot on developers. So I mean when I started This career as an advocate. First I was a software engineer and my work so far, has been work, I really loved talking to the engineers on the other companies. Like maybe I'm not the one solving the business problem, but at the end of the day, when these companies have a business problem that they want to row, they want to have data. There are other engineers that are scientists likes me that are, that, that want to work for work for the company and bring the best technology to solve the problems. Yeah, there's so much where data can help as we evolve the system for the company. And also for us for understanding the systems, things like observability and recently, there was a big company, a big launch on observability the company name is observable, where they are running all of their data warehousing needs. And all of their data needs on Snowflake, just because running these massive systems and being able to see how they're working generates a lot of data. And then how do you manage it? How do you analyze it? Or snowflake is already there to help. >> Well you know >> I covered the two areas. >> It's interesting my, my business partner, John farrier, cohost of the cube, he said, gosh, I would say middle of the last decade, maybe even around the time, you know, 2013, when Snowflake was just coming out, he said, he predicted the data would be the new development kit. And you know, it's really at the center of a lot of, you know, the data life cycle, the, the, what I call the data pipelines. I know people use that term differently, but, but I'm, I'm very excited about the data cloud summit and what we're going to learn there. And I get to interview a lot of really cool people. And so I appreciate you guys coming on, but Kent, who, who should attend the data cloud summit, I mean, what, what are the, what should they expect to learn? >> Well, as you said earlier, Dave, there's, there's so many tracks and there's really kind of something for everyone. So we've got a track on unlocking the value of the data cloud, which is really going to speak to, you know, the business leaders, you know, as to what that vision is, what can we do from an organizational perspective, with the data cloud to get that value from the data to, to move our businesses forward. But we've also got, you know, for the technicians migrating to Snowflake training sessions on how to do the migration, modernizing your data like data science, you know how to do analytics with the, and data science in Snowflake and in the data cloud and even down to building apps. So the developers and building data products. So, you know, we've got stuff for developers, we've got stuff for data scientists. We've got stuff for the, the data architects like myself and the data engineers on how to, how to build all of this out. And then there's going to be some industry solutions spotlights as well. So we can talk about different verticals of folks in FinTech and, and in healthcare. There's going to be stuff for them. And then for our, our data superheroes, we have a hallway track where we're going to get talks from the folks that are in our data superheroes, which is really our community advocacy program. So these are folks who are out there in the trenches using Snowflake, delivering value at, at their organizations. And they're going to talk you know down and dirty. How did they make this stuff happen? So there's going to be just really something for everyone, fireside chats with our executives, of course, something I'm really looking forward to in myself. It's always fun to, to hear from Frank and Christian. And Benwah about, you know, what's the next big thing, you know, what are we doing now? Where are we going with all of this? And then there is going to be some awards. We'll be giving out our data driver awards for our most innovative customers. So this is going to be a lot, a lot for everybody to consume and enjoy and learn about this, this new space of, of the data cloud. >> Well, thank you for that Kent. And I'll second that, I mean, there's going to be a lot for everybody. If you're an existing Snowflake customer, there's going to be plenty of two on one content we can get in to the how to's and the best practice. If you're really not that familiar with Snowflake, or you're not a customer, there's a lot of one-on-one content going on. If you're an investor and you want to figure out, okay, what is this vision? And can, you know, will this company grow into its massive valuation and how are they going to do that? I think you're going to, you're going to hear about the data cloud and really try get a perspective. And you can make your own judgment as to, to, you know, whether or not you think that it's going to be as large a market as many people think. So Felipe, I'd love to hear from you what people can expect at the data cloud summit. >> Totally, so I would love to plus one to everyone that Kent said. We have a phenomenal schedule that the the executive will be there. And I really wanted to specially highlight the session I'm preparing with Trevor Noah. I'm sure you might have heard of him. And we are having him at the data cloud summit, and we are going to have a session. We're going to talk about data. We are preparing a session, That's all about how people that love data, that people that want to make data actionable. How can they bring storytelling and make it more, have more impact as he has well learned to do through his life. >> That's awesome, So yeah, Trevor Noah, we're not just going to totally geek out here. We're going to, we're going to have some great entertainment as well. So I want you to go to snowflake.com and click on data cloud summit, 2020 there's four geos. It starts on November 17th and then runs through the week and then the following week in Japan. So, so check that out. We'll see you there. This is Dave Volante for the cube. Thanks for watching. (soft music)

>> Narrator: From theCUBE Studios in Palo Alto in Boston, connecting with thought leaders all around the world, this is theCUBE Conversation. >> Hi everyone, this is Dave Vellante at theCUBE, and we're getting ready for the Snowflake Data Cloud Summit. four geographies, eight tracks, more than 40 sessions for this global event. starts on November 17th, where we're tracking the rise of the data cloud. You're going to hear a lot about that. Now, by now, you know the story of Snowflake or, you know what? Maybe you don't. But a new type of cloud-native database was introduced in the middle part of the last decade. And a new set of analytics workloads has emerged, that is powering a transformation within the organizations. And it's doing this by putting data at the core of businesses and organizations. For years, we marched to the cadence of Moore's law. That was the innovation engine of our industry, but now that's changed. It's data, plus machine intelligence, plus cloud. That's the new innovation cocktail for the technology industry and industries overall. And in the Data Cloud Summit, we'll hear from Snowflake executives, founders, technologists, customers, and ecosystems partners. And of course, you're going to hear from interviews on theCUBE. So let's dig in a little bit more. And to help me are two Snowflake experts. Felipe Hoffa is a data cloud advocate and Kent Graziano is a chief technical evangelist, both at Snowflake. Gents, great to see you, thanks for coming on. >> Thanks for having us on, this is great. >> Thank you. >> So guys, first, I got to congratulate you on getting to this point. You've achieved beyond escape velocity and obviously one of the most important IPOs of the year, but you got a lot of work to do and I know that. Felipe, let me start with you. Data cloud, what's a data cloud and what are we going to learn about it at the Data Cloud Summit? >> Oh, that's an excellent question. And, let me tell you a little bit about our story here. And I really, really, really admire what Kent has done. I joined Snowflake like less than two months ago and for me, it's been a huge learning experience. And I look up to Kent a lot on how we deliver the method here, how do we deliver all of that? So, I would love to hear his answer first. >> Dave: Okay, that's cool. Okay Kent, leader on. (Kent laughing) So we took it. Data cloud, that's a catchy phrase, right? But it vectors into at least two of the components of my innovation cocktail. What are the substantive aspects behind the data cloud? >> I mean, it's a new concept, right? We've been talking about infrastructure clouds and SaaS applications living in the application cloud, so data cloud is the ability to really share all that data that we've been collecting. We've spent what? How many da-- A decade or more with big data now, but have we been able to use it effectively? And that's really where the data cloud is coming in and Snowflake, in making that a more seamless, friendly, easy experience to get access to the data. I've been in data warehousing for nearly 30 years now. And our dream has always been to be able to augment an organization's analytics with data from outside their organization. And that's just been a massive pain in the neck with having to move files around and replicate the data and maybe losing track of where it came from or where it went. And the data cloud is really giving our customers the ability to do that in a much more governed way, a much more seamless way, and really make it push button to give anyone access to the data they need and have the performance to do the analytics in near real-time. It's a total game changer as you already know. And just, it's crazy what we're able to do today compared to what we could do when I started out in my career. >> Well, I'm going to come back to that 'cause I want to tap your historical perspective. But Felipe, let me ask you, so why did you join Snowflake? You're the newbie here, what attracted you? >> And finally, I'm the newbie. I used to work at Google until August. I was there for 10 years, I was a developer advocate there also for data, you might have heard about the BigQuery, I was doing a lot of that. And though as time went by, Snowflake started showing up more and more in my feeds, within my customers, in my community. And it came the time when I felt like-- Wherever you're working, once in a while you think, "I should leave this place, "I should try something new, "I should move my career forward." While at Google, I thought that so many times as anyone will do. And it was only when Snowflake showed up, like where Snowflake is going now, how Snowflake is being received by all the customers, that I saw this opportunity. And I decided that moving to Snowflake would be a step forward for me. And so far I'm pretty happy, like the timing has been incredible, but more than the timing and everything, it's really, really a great place for data. What I love first is data, sharing data, analyzing data and how Snowflake is doing it, its promising phenomena. >> So, Kent, I want to come back to you and I said, tap maybe your historical perspective here. And you said, it's always been a dream that you could do these other things, bring in external data. I would say this, that I would want to push a little bit on this because I have often said that the EDW marketplace really never lived up to its promises of 360 degree views of the customer, in real-time or near real-time analytics. And it really has been, as you kind of described it, a real challenge for a lot of organizations. When Hadoop came in, we had-- We got excited that it was going to actually finally live up to that vision and Hadoop did a lot. And don't get me wrong, I mean, the whole concept of, bring the computer data and lowering the cost and so forth. But it certainly didn't minimize complexity. And it seems like, feels like Snowflake is on the cusp of actually delivering on that promise that we've been talking about for 30 years. I wonder if you could share your perspective as an o-- Are we going to get there this time? >> Yeah. And as far as I can tell working with all of our customers, some of them are there. I mean, they thought through those struggles that you were talking about, that I saw throughout my career. And now with getting on Snowflake they're delivering customer 360, they're integrating weblogs and IOT data with structured data from their ERP systems or CRM systems, their supply chain systems and it really is coming to fruition. I mean, the industry leaders, Bill Inmon and Claudia Imhoff, they've had this vision the whole time, but the technology just wasn't able to support it and the cloud, as we said about the internet, changed everything. And then Benoit and Thierry in their vision in building the system, taking the best concepts from the Hadoop world and the data lake world and the enterprise data warehouse world, and putting it all together into this architecture, that's now Snowflake and the data cloud, solved it. I mean, it's-- The classic benefit of hindsight is 20/20, after years in the industry, they had seen these problems and said like, "How can we solve them? "Does the cloud let us solve these problems?" And the answer was, yes, but it did require writing everything from scratch and starting over with, because the architecture of the cloud just allows you to do things that you just couldn't do before. >> Yeah, I'm glad you brought up some of the originators of the data warehouse, because it really wasn't their fault, they were trying to solve a problem. It was the marketers that took it and really kind of made promises that they couldn't keep. But, the reality is when you talk to customers in the sort of the old EDW days, and this is the other thing I want to tap you guys' brains on, it was very challenging. I mean, and one customer one time referred to it as a snake swallowing a basketball. And what he meant by that is, every time there's a change, or Sarbanes-Oxley comes and we have to ingest all this new data. It's like aargh! It's just everything slows down to a grinding halt. Every time Intel came out with a new microprocessor they would go out and grab a new server as fast as they possibly could, he called it chasing the chips. And it was this endless cycle of pain. And so, the originators of the data warehouse, they didn't have the compute power, they didn't have the cloud. And so-- And of course they didn't have like 30, 40 years of pain to draw upon. But I wonder if you could maybe talk a little bit about the kinds of things that can be done now that we haven't been able to do here tofore. >> Well, yeah. I remember early on having a conversation with Bill about this idea of near real-time data warehousing and saying, "Is this real? "Is this something really people need?" And at the time, it was a couple of decades ago, he said, "No, to them, they just want to load their data "sooner than once a month." That was the goal. And they-- That was going to be near real-time for them. And, but now I'm seeing it with our customers. It's like, now we can do it. With things like the Kafka technology and Snowpipe in Snowflake, that people are able to get that refresh way faster and have near real-time analytics access to that data in a much more timely manner. And so it really is coming true. And the compute power that's there, as you said, we've now got this compute power in the cloud that we never dreamed of. I mean, you would think of only certain, very large, massive global companies or governments could afford supercomputers. And that's what it would have taken. And now we've got nearly the power of a super computer in our mobile device that we all carry around with us. So being able to harness all of that now in the cloud, is really opening up opportunities to do things with data and access data in a way that, again, really, we just kind of dreamed of before. Its like, we can democratize data when we get to this point. And I think that's where we are, we're at that inflection point, where now it's possible to do it. So the challenge on organizations is going to be how do we do it effectively? How do we do it with agility? And how do we do it in a governed manner? You mentioned Sarbanes-Oxley, GDPR, CCPA, all of those are out there. And so we have all of that as well. And so that's where we're going to get into it, ride us into the governance and being able to do that in a very quick, flexible, extensible manner. And Snowflakes really letting people do it now. >> Well, yeah. And again, we've been talking about Hadoop, and again, for all my fond thoughts of that era, and it's not like Hadoop is gone, but there was a lot of excitement around it, but governance was a huge problem. And it was kind of a bolt on. And now, Felipe I got to ask you, when you think about a company like Google, your former employer, data is at the core of their business. And so many companies, the data is not at the core of their business, something else is, it's a process or a manufacturing facility or whatever it is. And the data is sort of on the outskirts. We often talk about in stovepipes. And so we're now seeing organizations really, put data at the core of their... And it becomes central to their DNA. I'm curious as to your thoughts on that. And also, if you've got a lot of experience with developers, is there a developer angle here in this new data world? >> Oh, for sure. I mean, I love seeing every-- Like throughout my career at Google and my two months here, I'm talking to so many companies, that you never thought before, like these are database companies. But the ones that keep growing, the ones that keep moving to the next stage of their development is because they are focusing on data, they are adopting the processes, They are learning from it. And, me per-- I focus a lot on developers, so I mean, when I started this career as an advocate, first, I was a software engineer. And my work so far, has been... (mumbles) I really love talking to the engineers on the other companies, like... Maybe I'm not the one solving the business problem, but at the end of the day, when these companies have a business problem through out the world, they want to have data. There are other engineers that are scientists like me that are... That want to work for the company and bring the best technology to solve the problems. Yeah, for example, there's so much where data can help. If, as we evolve the systems for the company and also for us for understanding these systems, things like observability. And recently, there was a big company, a big launch on observability, on the company names of Cyberroam, where they are running all of their data warehousing needs and all of their data needs on Snowflake. Just because running these massive systems and being able to see how they're working, generates a lot of data. And then how do you manage it? How do you analyze it? Snowflake is ready there to help and support the two areas. >> It's interesting, my business partner, John Furrier, co-host of theCUBE, he said, gosh, I would say the middle of the last decade, maybe even around the time, 2013, when Snowflake was just coming out. He said... He predicted that data would be the new development kit. And, it's really at the center of a lot of the data life cycle, the-- What I call the data pipelines, I know people use that term differently. But, I'm very excited about the Data Cloud Summit and what we're going to learn there. And I get to interview a lot of really cool people. And so I appreciate you guys coming on. But Kent, who should attend the Data Cloud Summit? I mean, what are the-- What should they expect to learn? >> Well, as you said earlier Dave, there's so many tracks and there's really kind of something for everyone. So we've got a track on unlocking the value of the data cloud, which is really going to speak to the business leaders, as to what that vision is, what can we do from an organizational perspective with the data cloud to get them value from the data to move our businesses forward? But we've also got for the technicians, migrating to Snowflake. Training sessions on how to do the migration and modernizing your data lake, data science. How to do analytics with, and data science in Snowflake and in the data cloud. And even down to building apps, for the developers and building data products. So, we've got stuff for developers, we've got stuff for data scientists, we've got stuff for the data architects like myself and the data engineers, on how to build all of this out. And then there's going to be some industry solutions spotlights as well. So we can talk about different verticals, folks in FinTech and in healthcare, there's going to be stuff for them. And then for our data superheroes, we have a hallway track where we're going to get talks from the folks that are in our data superheroes, which is really our community advocacy program. So these are folks that are out there in the trenches using Snowflake, delivering value at their organizations. And they're going to talk down and dirty of how did they make this stuff happen? So there's going to be just really, something for everyone. Fireside chats with our executives, of course, something I'm really looking forward to myself. It's always fun to hear from Frank and Christian and Benoit, about what's the next big thing, what are we doing now? Where are we going with all of this? And then there is going to be some awards. We'll be giving out our Data Driver Awards for our most innovative customers. So there's going to be a lot for everybody to consume and enjoy and learn about this new space of the data cloud. >> Well, thank you for that Kent and I'll second that, and there's going to be a lot for everybody. If you're an existing Snowflake customer, there's going to be plenty of two of one content, where we can get in to the how tos and the best practice. If you're really not that familiar with Snowflake or you're not a customer, there's a lot of one-on-one content going on. If you're an investor and you want to figure out, "Okay, what is this vision? "And can, will this company grow into its massive valuation? "And how are they going to do that?" I think you're going to hear about the data cloud and really try to get a perspective and you can make your own judgment as to whether or not you think that it's going to be as large a market as many people think. So Felipe, I'd love to hear from you what people can expect at the Data Cloud Summit. >> Totally. So I would love to plus one to every one that Kent said, we have a phenomenal schedule that day, the executives will be there. But I really wanted to especially highlight the session I'm preparing with Trevor Noah. I'm sure you must have heard of him. And we are having him at the Data Cloud Summit, and we are going to have a session. We are going to talk about data. We are preparing a session that's all about how people that love data, that people that want to make that actionable, how can they bring storytelling and make it have more impact as he has well learned to do through his life. >> That's awesome. So, yeah, Trevor Noah, we're not just going to totally geek out here. We're going to have some great entertainment as well. So I want you to go to snowflake.com and click on Data Cloud Summit 2020. There's four geos. It starts on November 17th and then runs through the week and then the following week in Japan. So, check that out, we'll see you there. This is Dave Vellante for theCUBE. Thanks for watching. (upbeat music)

>> Narrator: From around the globe, it's theCUBE, with coverage of the Global .NEXT digital experience. Brought to you by Nutanix. >> Hi, I'm Stu Miniman. And welcome to theCUBE's coverage of the Nutanix .NEXT global digital experience. We've been at the Nutanix shows since the first time they ever happened, way back at the Fontainebleau, in Miami, of course. Nutanix is now a public company. A lot of news, a lot going on, and the first time they've done, first, a global event and digital event because this was the convergence of the events that they were originally going to have both in North America as well as Europe. So happy to welcome back to the program. To help kick it off, first of all, we have Monica Kumar, she's the Senior Vice President of Marketing with Nutanix. And also joining us is Virginia Gambale, she is a Managing Partner at Azimuth Partners LLC and also a board member of Nutanix. Virginia, Monica, thanks so much for joining us. >> Thank you so much for having us. >> Thank you, Stu. >> So the event here, of course, the line we've used at many of those shows is, how do we bring people together even while we're apart? Good energy, great speakers, everything from Dr. Condoleezza Rice and Simon Sinek, in the opening, in Trevor Noah for some entertainment in day two, and lots of announcements with partners, customers, of course, speaking, and lots of the Nutants. So, Monica, maybe I start with you. You've had a very a close role in helping to shape a lot of what's going on here. I kind of teed up. Give us, from your standpoint, really, kind of the goals, give us a little bit of insight into putting this together for an online audience versus the kind of party that we have for the users when they come together in-person. >> Yeah, thank you so much, Stu. And I'm so excited to have Virginia here with us as well. You know, obviously, the world is so different now. And one of the biggest things that we've been doing for the last six, seven months is figuring out how do we stay connected with our customers, with our partners, with our own employees, and society at large? So, along the same lines, .NEXT has evolved to, of course, also being a virtual event, but at the same time, the biggest design factor for .NEXT is really the connection with customers, partners, our own employees, and influencers, and society at large. So you'll see a lot of our agenda is designed around future of work and what does it mean to be a leader and a technology leader, a technology provider in this world while we are living through the pandemic. We're also talking about future of education, future of healthcare, future financial services, all the things that matter to us as human beings, and then what's the role that technology is going to play in that, and, of course, how can Nutanix as a technology vendor help our customers navigate these uncertain times. So that's how most of our content is on day-one. And then day-two is really all about the latest and greatest cool tech. And you're going to hear a lot about and you've heard a lot about cloud technology and cloud being that constant enabler of innovation for businesses and for IT. So all of our hybrid cloud, multicloud, our core hyperconverged infrastructure, and how that's evolving to hybrid cloud infrastructure, it's about platform as a service, DevOps, I mean, database solutions, and these are competing solutions, you name it. So that's going to be at day-two. And then day-three is a partner exchange. So, obviously, partners are really important to us. That's the village, the ecosystem. And we have a whole day dedicated to our partners in helping understand how can we together bring the best solutions to market. >> Virginia, I'd love to get your experience so far with the event that you've attended. >> Well, I always find that .NEXT experiences a very broadening, enriching experience. I tell people who have never heard of cloud, who are well in the cloud, who are wanting to just learn about it, just sort of standing at the precipice of embarking on this journey, to watch or participate or go to the .NEXT for Nutanix, because it is so rich with content and speakers that are so intelligent about an experience about what they are doing and embarking on. And then in addition to that, there's always a hint and a lookout at the future and where we are going and where we need to think about where we are going. So I am very excited. The first part of this virtual .NEXT, I didn't know what to expect, but I am extremely pleased. >> Well, yeah, Virginia, you bring up a really good point. It's not just the cool technology, and there's lots of that, but what, personally, how do I enrich myself, how do I reach my career, how do enrich my community, that heart that Nutanix talks a lot about. Monica, obviously cloud has been a very important piece of the discussion. I noticed a little bit of shift in marketing. For a couple of years, the enterprise cloud was the discussion. Dheeraj's teams is out, he said, "Okay, we're going to change HCI from hyperconverged infrastructure to hybrid cloud infrastructure." You and I had had a conversation when the announcement of Nutanix Clusters with AWS, and at the show, Scott Guthrie, of course, wearing the signature red polo, and deeper partnership with Microsoft for Azure. Definitely, lots of excitement around that because Microsoft is a company that most people partner with and work with and use their technologies. And things like Azure Arc have the real promise to help us live in this hybrid and multicloud world. So we'd love to just briefly touch on the cloud pieces, what you're seeing in the news from Nutanix's standpoint? >> Absolutely. So one of the big pieces of news that's come out of .NEXT is a partnership with Azure, and we are super-excited for that partnership. Not only is Nutanix Clusters going to be available on Azure and we are jointly developing that solution to bring hybrid cloud solution to customers, you rightfully mentioned Azure Arc, we are also working to integrate Azure Arc across on-premises and Azure cloud. So, ultimately, for us, it's really about technology being a means to an end. The end is business outcomes for our customers, the end is a better customer experience, better employee experience, growth for the company in terms of revenue and profitability. And ultimately, that's what technology is doing, is really simplifying the use of cloud technology and build that hybrid cloud fabric that customers can deploy very quickly, very easily, seamlessly, and then manage it very easily, oh, and by the way, also be able to move their apps and data and license across the on-premises and, in this case, Azure environment. So very excited. By the way, we don't just stop there. When you say cloud, and when we say hybrid cloud and multicloud, it's, of course, on-premises, it's, of course, the hyperscaler clouds, but then there are service provider clouds. Because in region, and then, by the way, I don't know if you heard Khaled Soudani, he's the CTO at SocGen, he joined us as well in one of the keynotes, and obviously, they are building hybrid clouds. And when we talk about hybrid cloud to customers, it's also service provider cloud, which could be for data locality, data residency regions. It's also Nutanix's own cloud, the Nutanix cloud. So that's definitely one of the big pieces of news coming out of .NEXT, is this morphing or I would say evolution of hyperconverged infrastructure to becoming the hybrid cloud infrastructure. >> Virginia, of course, the big discussion this year has been the impact of COVID and what that's meant to IT priorities, CIO priorities. In a lot of the conversations we've been having on theCUBE this year, there's been a real acceleration on a lot of those cloud initiatives that Monica was talking about. So what are you hearing? What are you seeing? What are some of those imperatives that are either accelerating or, and are there some things that people are saying, "Hey, we might want to put this on ice for a few months?" >> Well, I can tell you, from my work with clients, the many public boards that I sit on, which span from financial services, to pure tech, all the way through to consumer-facing businesses, I really see the spectrum. And three years ago, when I was on theCUBE, we were talking about standing at the precipice and jumping in. Now, we are full on, we are in it. And Monica talked about all these different public clouds and the various providers who are leading their own way. But what I love and I think it's really important is that we need an independent company that actually begins to step back and help all the leaders that are running technology and operations and customer-facing functions, to be able to help them do their job. So here we are today, talking to various CEOs and C-suite executives. And the big issues are, "Okay, this stuff isn't so scary, we are in it, we need it for being able to function in the COVID world, and we also need it because our customers need us to need this, to have it." So, when we look at our portfolio of how businesses are investing in technology and other areas going forward, innovation, cost management, and also cyber seemed to be sort of the three very important themes of the day. And I believe that, today, as we sit through the next few days with .NEXT, we are really going to find stories, experiences, and visions about how we can actually address all three of those. >> Yeah, I think the point, Virginia, you're making is so fantastic, that this is the age of innovation while organizations also have to focus on cost intelligence. And that's the number one thing we're hearing from our customers. I mean, like when you were talking, it just reminded me, in the old days and maybe even up to five years ago, and the CIOs were all about knowing technology knowhow and managing costs, and like it was a cost center. But now you look at IT, IT is at the forefront of driving innovation. IT is at the forefront of adopting cloud. But at the same time, IT is also tasked with being smart about cost optimization. So you're right, that's exactly what we're also going to discuss the .NEXT, is how can technology help our customers innovate and, at the same time, be intelligent about cost optimization and which cloud to use for which workloads, for example. >> Yes, and also having the flexibility and the optionality to be able to put these things together. >> Well, yeah, Monica, simplicity was always at the core of what Nutanix did. And talking about the hybrid cloud solutions, it's very important you talk about the fact that it's the same operational model wherever things lived. The one piece that you didn't cover yet, that Virginia teed up, cyber security. So, absolutely, we would need innovation, we need to look at costs, but security is something that went from, it was already at the top of the list, to, oh, my gosh, in 2020, it feels like it's even higher there. So how does Nutanix make sure that, Nutanix along with your partners are making sure that companies, their data, their employees are all secure as possible? >> Absolutely. You mentioned that simplicity is a design principle for Nutanix from day-one, add to that security, security has been a guiding light from day-one, and security is built into our platform. It's not an afterthought, it's something we designed our products to incorporate right from the beginning. And there's a reason for that. The reason is we have over 17,000 customers, and a lot of them are running big, huge enterprise business critical workloads on Nutanix, including public sector, including state and local governments. And we have to ensure that they are able to make the environment secure using Nutanix technology. So whether it's our core technology platform, where we have things built in like data encryption, audit capabilities, or whether it's some of our new portfolio products. Last time, I think, Stu, we talked about how Nutanix offers now this complete cloud platform. 10 years ago, we started with a core foundation, which is hyperconverged infrastructure. But in the last few years, we've added on data center services, like other storage, different types of storage, consolidation, ability for customers, networking options, DR, we've added DevOps and database services, we've added desktop services. If you combine all of those three together with our digital infrastructure services, that's a complete cloud platform that has to be secure for our customers to run enterprise apps on databases, analytics workloads, and also build cloud native applications and run on it, and be able to run the same stack in a public cloud or private on-premises cloud. That has to be secure, so that's the number one design principle for Nutanix. >> Virginia, if Dave Alante was here, he would probably throw out the line that security has really become a board-level discussion. Well, you sit on a few boards, so I'd love to hear a little bit of your insights there as to the security that Monica talked about. Is this something that comes up at every board meeting? What kind of concerns are there out there today? >> Well, Stu, there is no question, it historically has come up at every board meeting. And one of the issues with that has always been the cost growth and escalation that takes place, and can we keep throwing more dollars at securing our environment. Fast-forward, look where we are today. We are highly dispersed workforce. So our attack surface has increased exponentially. And when we think about all the products that we're using, from virtual desktop and functioning from wherever we are in this world, how can that not help, but in the mind of a board director who doesn't know too much about technology, it would frighten them even more. However, the thing that I constantly always underscore is the sooner we move to these more modernized infrastructures, the better our ability will be to secure our environment at a very cost-efficient model. Because these technologies, particularly like Nutanix, have security built into them. And instead of having to add constantly to our cyber workforce, who's going to be looking at and parsing through information, we are able to have these embedded sensors and our ability to have the infrastructure talk to us about where our vulnerabilities are, as opposed to us having to go in and try to figure that out either post event or at some point pre any type of event. So it's very exciting time. I really encourage people to just get off our legacy environments as fast as we can and go to these modernized technology infrastructures and to the vendors who make this invisible to us. And I think the board members start to then say, "Okay, I can begin to understand that." I often give an example of if you're building a smart house versus you buy an old house and you're trying to put cameras on the side and sensors in the windows and in the doors, you can't possibly be as effective in your security as if you built it from the ground up to be secure. >> Yeah, definitely, it is challenging to retrofit that. Modernization is definitely a drum beat we've seen. Monica, a question for you on that theme is, in many ways, the current economic situation is a challenge, but it's also a forcing function. If I can need to keep up, if I need my employees to stay productive, I often need to rapidly adapt some modern solutions like Virginia was saying. Any words on that from what you're hearing from your customers and how Nutanix is helping? >> Absolutely. As I said earlier, I think the more IT leaders we talk to, it's become clear to us that there's three major mandates for IT that they are supporting. It's business growth, it's customer experience, and it's employee experience. So, in terms of modernization, absolutely, we find that IT stakeholders are very keen to go on a journey, which kind of looks like this, and again, it may not be the same for everybody, but starting with data center modernization or what we call infrastructure modernization. So really standardizing and consolidating all the key workloads so they can most efficiently use the data center assets. But then the next step very quickly becomes automation. And I think that's what Virginia was alluding to earlier, is we can no longer throw more and more people at things like security and provisioning and patching and updating and expect us to deliver the service-level agreements we have with business. So automation becomes really key. And, of course, with AI and machine learning, there's a lot of solutions out there around automation, and Nutanix is obviously big in terms of automating. Our one-click upgrades are legendary. That's even before people talked about AI and machine learning, we've been offering them. But then the next step becomes, very quickly, is, okay, great, I've automated everything, IT has become a service, my stakeholders are, I'm able to deliver the service-level agreements, well, what's next? How do I get the flexibility to on-demand spin up environments? And I think that's where the linkage with public cloud comes in, that's where customers are starting to build hybrid cloud. And then the ultimate nirvana that we're hearing from many customers is, they want to be able to use the right cloud for the right workload. A lot of our customers don't want to be stuck, and I'm using the word stuck kind of loosely, but just not with one public cloud. Just like our customers use a lot of different hardware providers in some cases, they also want to have the optionality of using an Azure for one workload, maybe an AWS for something else, maybe it's on-premises for something else, maybe it's a service provider for something else, and that's the ultimate nirvana for IT. So that would be the ultimate modernization, is where you have this kind of like an infinite computing solution, where you can go tap into any resource you need at the point in time that you need it for and be able to pay the right price for that and have a single management across everything. So you don't have to worry about the complexity of managing for environments, it's all done through one single plane, and that's where Nutanix comes in. Really, that's what we are doing, is making it really easy for our customers to reach from this infrastructure modernization, all the way to this hybrid multicloud world, with a single, unified management plan, the ability to move data, applications, and license around as they choose to, and have a cost-optimized solution. >> And let me add to that because I love what Monica is saying. You know, as a corporate fiduciary, I want my partners to do what they do best. So having each cloud provider really continue down the path of the areas that they are best in class in as opposed to wasting their time competing with each other on the same stuff, which doesn't help me evolve as a consumer, and it doesn't help them grow their business. And so, by enabling this kind of hybrid world, we are allowing each of these cloud providers to be able to do what they do best, which helps us invest in our future as consumers. >> All right, so Virginia, talking about fiduciary duties, as a board member, there's a topic that was talked a little bit at the show, but we'd love your feedback. And Monica, I want to hear the company's superior parent. Of course, I'm talking about the founder and CEO, Dheeraj Pandey is, there's a transition, there's a look, looking for the new CEO. If I have the line right, he's he said he will be a Nutant forever even though his role will become a little bit more invisible, of course, what Nutanix has been trying to do with infrastructure and clouds before. So, Virginia, what does this mean for today and for the direction of the company? And then Monica, I would love kind of the internal look from an employee standpoint. >> Well, Stu, thank you for asking the question. I actually did a significant post on LinkedIn a couple of days ago because I really wanted to express to the world how blown away I am by our founder, Dheeraj. I've been working with him now over the last three years. And as I have gotten to know him, and I have worked with a lot of founders in my life, and I've worked with a lot of CEOs who were founders and some that were not founders, they were just CEOs and they came in after the fact, and it is rare that you find an individual that is just so focused on driving the mission forward in a very selfless way. And from the very beginning, people who ended up talking to with our CEO over their life's journey with Nutanix over the last 10, 11 years, will say the same exact same thing, which is, his single focus was about the mission and how Nutanix can support and grow the mission of the organization and what the world needs today. And it is rare that an individual will say, at a certain point in time, "I have taken this thing that I have created to a certain point, and now, it is yet at another inflection point, and it needs to continue on in a significant way. So being concerned about every facet, from do I have the right talent, do I have the right offering, do I have the right capital position, do I have the right board, do I have the right person at the helm? And I have spent a lot of time talking with Dheeraj, which is a gift and a pleasure in life, and to be able to have a candid conversation about where is Nutanix going next and how best to get there. And for a CEO to be able to sit down and talk to their board about that, it is really unique. And to have someone who cares so much about the future of the company, I was really blown away. So I'm very excited about our prospects going forward. Otherwise, I would not have joined this board. We all have, our lives are challenged, and life is short, and we want to spend the time doing the things that we believe in and we love and support. So I am very excited for the next chapter. We have built an incredible base. And now we're poised for very significant growth. And I think to underscore that, you saw the performance of the company was extremely good, the partnerships that are coming out, this is exactly the time when you want to, again, self-effacing, disrupting yourself, looking at where we need to go next. The time to do that is not at the point where you are there and you've arrived at that next step, but just as you're about to take off on a launch. And I think we're here. And I'm very excited. >> Yeah, I'll add to that. So, first of all, Virginia, we are so thrilled that you're on the board. As far as Dheeraj goes, I believe he's a force of nature. I think that's what Virginia said. And look, I'm a parent, and for those of you who are parents out there, this will probably resonate. When a child is born, you nurture your child and you take care of them. At some point, they leave for college. And for me, it was a hard one coming from a different culture, but I almost seem this is akin to that. Dheeraj is the founding father of Nutanix. He has really nurtured the company, he's built it up, he's given us all the right culture principles, and now, he's sending us off to call it saying, "Okay, this is the next phase of your life, go do the best you can and take Nutanix to the next level." And I'm really, really proud to be part of this company, I've been here for a year-and-a-half, we have amazing talent, people are important, we have amazing innovations. And, by the way, this new year, we started a fiscal year in August, it's going to be full of amazing innovations. I mean, this is only the beginning, what you've heard in the last two or three weeks, a lot more is coming down. And then there are some process that we've put in place so people process technology, process to actually scale as a larger company. So I think what Dheeraj has done is really set us up for the next phase of our life, and he's always going to be there for us as an advisor just like a parent is there for the child when they're off to college and off to doing other things in life. That's what I believe. >> Well, Monica and Virginia, thank you so much for sharing the updates. theCUBE really appreciates being able to be part of the Nutanix .NEXT event, and great to catch up with both of you. >> Thank you so much. >> Thank you for continuing to work with us. Thank you. >> All right, stay tuned for more from Nutanix .NEXT digital experience. I'm Stu Miniman. And thank you for watching theCUBE. (gentle music)

>> Narrator: From around the globe, it's theCUBE, with coverage of the Global .NEXT digital experience. Brought to you by Nutanix. >> Hi, I'm Stu Miniman. And welcome to theCUBE's coverage of the Nutanix .NEXT global digital experience. We've been at the Nutanix shows since the first time they ever happened, way back at the Fontainebleau, in Miami, of course. Nutanix is now a public company. A lot of news, a lot going on, and the first time they've done, first, a global event and digital event because this was the convergence of the events that they were originally going to have both in North America as well as Europe. So happy to welcome back to the program. To help kick it off, first of all, we have Monica Kumar, she's the Senior Vice President of Marketing with Nutanix. And also joining us is Virginia Gambale, she is a Managing Partner at Azimuth Partners LLC and also a board member of Nutanix. Virginia, Monica, thanks so much for joining us. >> Thank you so much for having us. >> Thank you, Stu. >> So the event here, of course, the line we've used at many of those shows is, how do we bring people together even while we're apart? Good energy, great speakers, everything from Dr. Condoleezza Rice and Simon Sinek, in the opening, in Trevor Noah for some entertainment in day two, and lots of announcements with partners, customers, of course, speaking, and lots of the Newtons. So, Monica, maybe I start with you. You've had a very a close role in helping to shape a lot of what's going on here. I kind of teed up. Give us, from your standpoint, really, kind of the goals, give us a little bit of insight into putting this together for an online audience versus the kind of party that we have for the users when they come together in-person. >> Yeah, thank you so much, Stu. And I'm so excited to have Virginia here with us as well. You know, obviously, the world is so different now. And one of the biggest things that we've been doing for the last six, seven months is figuring out how do we stay connected with our customers, with our partners, with our own employees, and society at large? So, along the same lines, .NEXT has evolved to, of course, also being a virtual event, but at the same time, the biggest design factor for .NEXT is really the connection with customers, partners, our own employees, and influencers, and society at large. So you'll see a lot of our agenda is designed around future of work and what does it mean to be a leader and a technology leader, a technology provider in this world while we are living through the pandemic. We're also talking about future of education, future of healthcare, future financial services, all the things that matter to us as human beings, and then what's the role that technology is going to play in that, and, of course, how can Nutanix as a technology vendor help our customers navigate these uncertain times. So that's how most of our content is on day-one. And then day-two is really all about the latest and greatest cool tech. And you're going to hear a lot about and you've heard a lot about cloud technology and cloud being that constant enabler of innovation for businesses and for IT. So all of our hybrid cloud, multicloud, our core hyperconverged infrastructure, and how that's evolving to hybrid cloud infrastructure, it's about platform as a service, DevOps, I mean, database solutions, and these are competing solutions, you name it. So that's going to be at day-two. And then day-three is a partner exchange. So, obviously, partners are really important to us. That's the village, the ecosystem. And we have a whole day dedicated to our partners in helping understand how can we together bring the best solutions to market. >> Virginia, I'd love to get your experience so far with the event that you've attended. >> Well, I always find that .NEXT experiences a very broad and enriching experience. I tell people who have never heard of cloud, who are well in the cloud, who are wanting to just learn about it, just sort of standing at the precipice of embarking on this journey, to watch or participate or go to the .NEXT for Nutanix, because it is so rich with content and speakers that are so intelligent about an experience about what they are doing and embarking on. And then in addition to that, there's always a hint and a lookout at the future and where we are going and where we need to think about where we are going. So I am very excited. The first part of this virtual .NEXT, I didn't know what to expect, but I am extremely pleased. >> Well, yeah, Virginia, you bring up a really good point. It's not just the cool technology, and there's lots of that, but what, personally, how do I enrich myself, how do I reach my career, how do enrich my community, that heart that Nutanix talks a lot about. Monica, obviously cloud has been a very important piece of the discussion. I noticed a little bit of shift in marketing. For a couple of years, the enterprise cloud was the discussion. Dheeraj's teams is out, he said, "Okay, we're going to change HCI from hyperconverged infrastructure to hybrid cloud infrastructure." You and I had had a conversation when the announcement of Nutanix Clusters with AWS, and at the show, Scott Guthrie, of course, wearing the signature red polo, and deeper partnership with Microsoft for Azure. Definitely, lots of excitement around that because Microsoft is a company that most people partner with and work with and use their technologies. And things like Azure Arc have the real promise to help us live in this hybrid and multicloud world. So we'd love to just briefly touch on the cloud pieces, what you're seeing in the news from Nutanix's standpoint? >> Absolutely. So one of the big pieces of news that's come out of .NEXT is a partnership with Azure, and we are super-excited for that partnership. Not only is Nutanix Clusters going to be available on Azure and we are jointly developing that solution to bring hybrid cloud solution to customers, you rightfully mentioned Azure Arc, we are also working to integrate Azure Arc across on-premises and Azure cloud. So, ultimately, for us, it's really about technology being a means to an end. The end is business outcomes for our customers, the end is a better customer experience, better employee experience, growth for the company in terms of revenue and profitability. And ultimately, that's what technology is doing, is really simplifying the use of cloud technology and build that hybrid cloud fabric that customers can deploy very quickly, very easily, seamlessly, and then manage it very easily, oh, and by the way, also be able to move their apps and data and license across the on-premises and, in this case, Azure environment. So very excited. By the way, we don't just stop there. When you say cloud, and when we say hybrid cloud and multicloud, it's, of course, on-premises, it's, of course, the hyperscaler clouds, but then there are service provider clouds. Because in region, and then, by the way, I don't know if you heard Khaled Soudani, he's the CTO at SocGen, he joined us as well in one of the keynotes, and obviously, they are building hybrid clouds. And when we talk about hybrid cloud to customers, it's also service provider cloud, which could be for data locality, data residency regions. It's also Nutanix's own cloud, the Nutanix cloud. So that's definitely one of the big pieces of news coming out of .NEXT, is this morphing or I would say evolution of hyperconverged infrastructure to becoming the hybrid cloud infrastructure. >> Virginia, of course, the big discussion this year has been the impact of COVID and what that's meant to IT priorities, CIO priorities. In a lot of the conversations we've been having on theCUBE this year, there's been a real acceleration on a lot of those cloud initiatives that Monica was talking about. So what are you hearing? What are you seeing? What are some of those imperatives that are either accelerating or, and are there some things that people are saying, "Hey, we might want to put this on ice for a few months?" >> Well, I can tell you, from my work with clients, the many public boards that I sit on, which span from financial services, to pure tech, all the way through to consumer-facing businesses, I really see the spectrum. And three years ago, when I was on theCUBE, we were talking about standing at the precipice and jumping in. Now, we are full on, we are in it. And Monica talked about all these different public clouds and the various providers who are leading their own way. But what I love and I think it's really important is that we need an independent company that actually begins to step back and help all the leaders that are running technology and operations and customer-facing functions, to be able to help them do their job. So here we are today, talking to various CEOs and C-suite executives. And the big issues are, "Okay, this stuff isn't so scary, we are in it, we need it for being able to function in the COVID world, and we also need it because our customers need us to need this, to have it." So, when we look at our portfolio of how businesses are investing in technology and other areas going forward, innovation, cost management, and also cyber seemed to be sort of the three very important themes of the day. And I believe that, today, as we sit through the next few days with .NEXT, we are really going to find stories, experiences, and visions about how we can actually address all three of those. >> Yeah, I think the point, Virginia, you're making is so fantastic, that this is the age of innovation while organizations also have to focus on cost intelligence. And that's the number one thing we're hearing from our customers. I mean, like when you were talking, it just reminded me, in the old days and maybe even up to five years ago, and the CIOs were all about knowing technology knowhow and managing costs, and like it was a cost center. But now you look at IT, IT is at the forefront of driving innovation. IT is at the forefront of adopting cloud. But at the same time, IT is also tasked with being smart about cost optimization. So you're right, that's exactly what we're also going to discuss the .NEXT, is how can technology help our customers innovate and, at the same time, be intelligent about cost optimization and which cloud to use for which workloads, for example. >> Yes, and also having the flexibility and the optionality to be able to put these things together. >> Well, yeah, Monica, simplicity was always at the core of what Nutanix did. And talking about the hybrid cloud solutions, it's very important you talk about the fact that it's the same operational model wherever things lived. The one piece that you didn't cover yet, that Virginia teed up, cyber security. So, absolutely, we would need innovation, we need to look at costs, but security is something that went from, it was already at the top of the list, to, oh, my gosh, in 2020, it feels like it's even higher there. So how does Nutanix make sure that, Nutanix along with your partners are making sure that companies, their data, their employees are all secure as possible? >> Absolutely. You mentioned that simplicity is a design principle for Nutanix from day-one, add to that security, security has been a guiding light from day-one, and security is built into our platform. It's not an afterthought, it's something we designed our products to incorporate right from the beginning. And there's a reason for that. The reason is we have over 17,000 customers, and a lot of them are running big, huge enterprise business critical workloads on Nutanix, including public sector, including state and local governments. And we have to ensure that they are able to make the environment secure using Nutanix technology. So whether it's our core technology platform, where we have things built in like data encryption, audit capabilities, or whether it's some of our new portfolio products. Last time, I think, Stu, we talked about how Nutanix offers now this complete cloud platform. 10 years ago, we started with a core foundation, which is hyperconverged infrastructure. But in the last few years, we've added on data center services, like other storage, different types of storage, consolidation, ability for customers, networking options, DR, we've added DevOps and database services, we've added desktop services. If you combine all of those three together with our digital infrastructure services, that's a complete cloud platform that has to be secure for our customers to run enterprise apps on databases, analytics workloads, and also build cloud native applications and run on it, and be able to run the same stack in a public cloud or private on-premises cloud. That has to be secure, so that's the number one design principle for Nutanix. >> Virginia, if Dave Alante was here, he would probably throw out the line that security has really become a board-level discussion. Well, you sit on a few boards, so I'd love to hear a little bit of your insights there as to the security that Monica talked about. Is this something that comes up at every board meeting? What kind of concerns are there out there today? >> Well, Stu, there is no question, it historically has come up at every board meeting. And one of the issues with that has always been the cost growth and escalation that takes place, and can we keep throwing more dollars at securing our environment. Fast-forward, look where we are today. We are highly dispersed workforce. So our attack surface has increased exponentially. And when we think about all the products that we're using, from virtual desktop and functioning from wherever we are in this world, how can that not help, but in the mind of a board director who doesn't know too much about technology, it would frighten them even more. However, the thing that I constantly always underscore is the sooner we move to these more modernized infrastructures, the better our ability will be to secure our environment at a very cost-efficient model. Because these technologies, particularly like Nutanix, have security built into them. And instead of having to add constantly to our cyber workforce, who's going to be looking at and parsing through information, we are able to have these embedded sensors and our ability to have the infrastructure talk to us about where our vulnerabilities are, as opposed to us having to go in and try to figure that out either post event or at some point pre any type of event. So it's very exciting time. I really encourage people to just get off our legacy environments as fast as we can and go to these modernized technology infrastructures and to the vendors who make this invisible to us. And I think the board members start to then say, "Okay, I can begin to understand that." I often give an example of if you're building a smart house versus you buy an old house and you're trying to put cameras on the side and sensors in the windows and in the doors, you can't possibly be as effective in your security as if you built it from the ground up to be secure. >> Yeah, definitely, it is challenging to retrofit that. Modernization is definitely a drum beat we've seen. Monica, a question for you on that theme is, in many ways, the current economic situation is a challenge, but it's also a forcing function. If I can need to keep up, if I need my employees to stay productive, I often need to rapidly adapt some modern solutions like Virginia was saying. Any words on that from what you're hearing from your customers and how Nutanix is helping? >> Absolutely. As I said earlier, I think the more IT leaders we talk to, it's become clear to us that there's three major mandates for IT that they are supporting. It's business growth, it's customer experience, and it's employee experience. So, in terms of modernization, absolutely, we find that IT stakeholders are very keen to go on a journey, which kind of looks like this, and again, it may not be the same for everybody, but starting with data center modernization or what we call infrastructure modernization. So really standardizing and consolidating all the key workloads so they can most efficiently use the data center assets. But then the next step very quickly becomes automation. And I think that's what Virginia was alluding to earlier, is we can no longer throw more and more people at things like security and provisioning and patching and updating and expect us to deliver the service-level agreements we have with business. So automation becomes really key. And, of course, with AI and machine learning, there's a lot of solutions out there around automation, and Nutanix is obviously big in terms of automating. Our one-click upgrades are legendary. That's even before people talked about AI and machine learning, we've been offering them. But then the next step becomes, very quickly, is, okay, great, I've automated everything, IT has become a service, my stakeholders are, I'm able to deliver the service-level agreements, well, what's next? How do I get the flexibility to on-demand spin up environments? And I think that's where the linkage with public cloud comes in, that's where customers are starting to build hybrid cloud. And then the ultimate nirvana that we're hearing from many customers is, they want to be able to use the right cloud for the right workload. A lot of our customers don't want to be stuck, and I'm using the word stuck kind of loosely, but just not with one public cloud. Just like our customers use a lot of different hardware providers in some cases, they also want to have the optionality of using an Azure for one workload, maybe an AWS for something else, maybe it's on-premises for something else, maybe it's a service provider for something else, and that's the ultimate nirvana for IT. So that would be the ultimate modernization, is where you have this kind of like an infinite computing solution, where you can go tap into any resource you need at the point in time that you need it for and be able to pay the right price for that and have a single management across everything. So you don't have to worry about the complexity of managing for environments, it's all done through one single plane, and that's where Nutanix comes in. Really, that's what we are doing, is making it really easy for our customers to reach from this infrastructure modernization, all the way to this hybrid multicloud world, with a single, unified management plan, the ability to move data, applications, and license around as they choose to, and have a cost-optimized solution. >> And let me add to that because I love what Monica is saying. You know, as a corporate fiduciary, I want my partners to do what they do best. So having each cloud provider really continue down the path of the areas that they are best in class in as opposed to wasting their time competing with each other on the same stuff, which doesn't help me evolve as a consumer, and it doesn't help them grow their business. And so, by enabling this kind of hybrid world, we are allowing each of these cloud providers to be able to do what they do best, which helps us invest in our future as consumers. >> All right, so Virginia, talking about fiduciary duties, as a board member, there's a topic that was talked a little bit at the show, but we'd love your feedback. And Monica, I want to hear the company's superior parent. Of course, I'm talking about the founder and CEO, Dheeraj Pandey is, there's a transition, there's a look, looking for the new CEO. If I have the line right, he's he said he will be a Newton forever even though his role will become a little bit more invisible, of course, what Nutanix has been trying to do with infrastructure and clouds before. So, Virginia, what does this mean for today and for the direction of the company? And then Monica, I would love kind of the internal look from an employee standpoint. >> Well, Stu, thank you for asking the question. I actually did a significant post on LinkedIn a couple of days ago because I really wanted to express to the world how blown away I am by our founder, Dheeraj. I've been working with him now over the last three years. And as I have gotten to know him, and I have worked with a lot of founders in my life, and I've worked with a lot of CEOs who were founders and some that were not founders, they were just CEOs and they came in after the fact, and it is rare that you find an individual that is just so focused on driving the mission forward in a very selfless way. And from the very beginning, people who ended up talking to with our CEO over their life's journey with Nutanix over the last 10, 11 years, will say the same exact same thing, which is, his single focus was about the mission and how Nutanix can support and grow the mission of the organization and what the world needs today. And it is rare that an individual will say, at a certain point in time, "I have taken this thing that I have created to a certain point, and now, it is yet at another inflection point, and it needs to continue on in a significant way. So being concerned about every facet, from do I have the right talent, do I have the right offering, do I have the right capital position, do I have the right board, do I have the right person at the helm? And I have spent a lot of time talking with Dheeraj, which is a gift and a pleasure in life, and to be able to have a candid conversation about where is Nutanix going next and how best to get there. And for a CEO to be able to sit down and talk to their board about that, it is really unique. And to have someone who cares so much about the future of the company, I was really blown away. So I'm very excited about our prospects going forward. Otherwise, I would not have joined this board. We all have, our lives are challenged, and life is short, and we want to spend the time doing the things that we believe in and we love and support. So I am very excited for the next chapter. We have built an incredible base. And now we're poised for very significant growth. And I think to underscore that, you saw the performance of the company was extremely good, the partnerships that are coming out, this is exactly the time when you want to, again, self-effacing, disrupting yourself, looking at where we need to go next. The time to do that is not at the point where you are there and you've arrived at that next step, but just as you're about to take off on a launch. And I think we're here. And I'm very excited. >> Yeah, I'll add to that. So, first of all, Virginia, we are so thrilled that you're on the board. As far as Dheeraj goes, I believe he's a force of nature. I think that's what Virginia said. And look, I'm a parent, and for those of you who are parents out there, this will probably resonate. When a child is born, you nurture your child and you take care of them. At some point, they leave for college. And for me, it was a hard one coming from a different culture, but I almost seem this is akin to that. Dheeraj is the founding father of Nutanix. He has really nurtured the company, he's built it up, he's given us all the right culture principles, and now, he's sending us off to call it saying, "Okay, this is the next phase of your life, go do the best you can and take Nutanix to the next level." And I'm really, really proud to be part of this company, I've been here for a year-and-a-half, we have amazing talent, people are important, we have amazing innovations. And, by the way, this new year, we started a fiscal year in August, it's going to be full of amazing innovations. I mean, this is only the beginning, what you've heard in the last two or three weeks, a lot more is coming down. And then there are some process that we've put in place so people process technology, process to actually scale as a larger company. So I think what Dheeraj has done is really set us up for the next phase of our life, and he's always going to be there for us as an advisor just like a parent is there for the child when they're off to college and off to doing other things in life. That's what I believe. >> Well, Monica and Virginia, thank you so much for sharing the updates. theCUBE really appreciates being able to be part of the Nutanix .NEXT event, and great to catch up with both of you. >> Thank you so much. >> Thank you for continuing to work with us. Thank you. >> All right, stay tuned for more from Nutanix .NEXT digital experience. I'm Stu Miniman. And thank you for watching theCUBE. (gentle music)

>> Live from San Francisco. It's the cube covering IBM thing twenty nineteen brought to you by IBM. >> Hello and welcome back to the Cubes. Live coverage here and savor still were alive for IBM. Think twenty nineteen. The Cubes Exclusive contract. Jon for a stimulant in our next two guests of the Cloud gurus and IBM and VM Where A. J. Patel senior vice president general manager Cloud Providers Software Business Unit. Good to see you again. Baron. Scram A general manager. IBM Cloud Guys. Thanks for Spend the time. Get to the cloud gurus. Get it? They're having What's going on? Having privilege. Osti Cloud's been around. We've seen the public Cloud Momentum hybrid Certainly been around for a while. Multi clouds of big conversation. People are having role of data that is super important. Aye, aye, anywhere you guys, an IBM have announced because I've been on this. I'm on >> a journey or a >> library for awhile. On premise. It was on VM, where all the good stuff's happening. This the customers customers want this talk about the relationship you guys have with IBM. >> You know, the broad of'em were IBM relationship over nine, ten years old. I had the privilege of being part of the cloud the last couple years. The momentum is amazing. Over seventeen hundred plus customers and the Enterprise customers, not your you know, one node trial customer. These are really mission critical enterprise customers using this at that scale, and the number one thing we hear from customers is make it easy for me to leverage Plowed right, operate in the world when I'm using my own prim and my public cloud assets make it seamless, and this is really what we've talked about a lot, right? How do we provide that ubiquitous digital platform for them to operate in this hybrid world? And we're privileged to have IBM Of the great partner in this journey >> are some of the IBM cloud, Ginny Rometty said on CNBC this morning. We saw the interview with my friend John Ford over there. Aye, aye. Anywhere means going run on any cloud. Watson with containers. That's cloud DNA. Sitting the cloud with good Burnett ease and containers is changing the game. Now you can run a lot of things everywhere. This's what customers want. End to end from on. Premise to wherever. How has that changed the IBM cloud posture? Its products? You share a little bit of that. >> You absolutely so look I mean, people have their data in different places, and as you know, it's a really expensive to move stuff around. You gotta make sure it's safe, etcetera, So we want to take our applications and run them against the data wherever they are right? And when you think about today's landscape in the cloud industry, I think it's a perfect storm, a good, perfect storm and that containers and Kubernetes, you know, everyone's rallying around at the ecosystem that consumers, the providers. And it just makes us easy for us to take that capability and really make it available on multicloud. And that's what we're doing. >> to talk about your joint customers. Because the BM where has a lot of operators running, running virtually change? For a long time, you guys have been big supporters of that and open source that really grew that whole generation that was seeing with cloud talk about your customers, your mo mentum, Howyou, guys air, just ballpark. How many customers you guys have together? And what if some of the things that they're doing >> all right? So I know this is a really interesting story. I was actually away from IBM for just over two years. But one of the last things I did when I was an IBM the first time around was actually start this Veum where partnership and seated the team that did it. So coming back, it's really interesting to see the uptake it's had, You know, we've got, like, seven hundred customers together over seventeen hundred customers. Together, we've moved tens of thousands of'em workloads, and as I just said, we've done it in a mission. Critical fashion across multiple zones across multiple regions. On now, you know, we want to take it to the next level. We want to make sure that these people that have moved their basic infrastructure and the mission critical infrastructure across the public cloud can extend those applications by leveraging the cloud near application that we have on our cloud. Plus, we want to make it possible for them to move their workloads to other parts of the IBM ecosystem in terms of our capabilities. >> Any one of the things we found was the notion of modernizer infrastructure, first lift and then transform. He's starting to materialize, and we used to talk about this has really the way the best way to use, cowed or use hybrid cloud was start by just uplifting your infrastructure and whether it's west back, you ask for some customers. I respect a great example. I think that we're talking about it in the Parisian. I joined presentation tomorrow or you look at, you know, Kaiser, who's going to be on stage tomorrow? We're seeing industries across the board are saying, You know, I have a lot of complexity sitting on aging hardware, older versions of infrastructure software. How do I modernize A platform first lifted, shifted to leverage a cloud. And then I could transform my application using more and more portable service that'S covering decides to provide a kind of infrastructure portability. But what about my data, Right. What about if I could run my application with the data? So I think we're starting to see the securing of the use of cloud based on workloads and averaging that's that's >> Yeah, a J. What wonder if we could dig a little love level deeper on that? Because, you know, I think backto, you know, fifteen years or so ago, it was bm where allowed me to not have to worry about my infrastructure. My, you know OS in my you know, server that I was running on might be going end of life. Well, let me shove it in a V M. And then I couldn't stand the life, and then I can manage how that happens. Course. The critique I would have is maybe it's time to update that that application anyway, so I like the message that you're saying about Okay, let me get a to a process where I'm a little bit freer of where, and then I can do the hard work of updating that data. Updating that application, you know, help us understand. >> It's no longer about just unlocking the compute right, which was worth trying the server. It's What about my network we talked about earlier? Do I need a suffered If our network well, the reality is, everything is going programmable. If you want a program of infrastructure, it's compute network storage all software defined. So the building block for us is a suffer to find data center running on the infrastructure that IBM pride sixty plus data centers bare metal at Scholastic and then leering that with IBM cloud private, whether it's hosted or on premise, fear gives you that full stack that nirvana, the people talk about supportable stack going, talk about >> right and adding to what he said, right? You said, You know, it's not about just moving your old stuff to the to the cloud. Absolutely. So as I said in one of the earlier conversations that we have, we had is we have a whole wealth of new services, whether it's Blockchain R. I o. T or the that used. You spoke about leveraging those capabilities to further extend your app and give it a new lease of life to provide new insights is what it's all about. >> What? Well, that that that's great, because it's one thing to just say, Okay, I get it there. Can I get better utilization? Is that change my pricing? But it's the services, and that's kind of the promise of the cloud is, you know, if I built something in my environment, that's great and I can update and I can get updates. But if I put it in your environment, you can help manage some of those things as well as I should have access to all of these services. IBM's got a broad ecosystem can you give us? You know what are some of the low hanging fruit is to people when they get there, that they're unlocking data that they're using things like a I What? What What are some of the most prevalent services that people are adding when they go to the IBM clouds? >> So when you look at people who first moved their work list of the cloud, typically they tend to dip their toe in the water. They take what's running on Prem. They used the IRS capabilities in the cloud and start to move it there. But the real innovation really starts to happen further up the stock, so to speak. The platform is a service, things like a II OT blocked and all the things that I mentioned, eso es very natural. Next movement is to start to modernize those applications and add to it. Capability is that it could never have before because, you know it was built in a monolith and it was on prim, and it was kind of stuck there. So now the composition that the cloud gives you with all of these rich services where innovation happens first, that is the real benefit to our customers. >> Every she said, you took a little hiatus from IBM and went out outside IBM. Where did you go and what did you learn? What was that? Goldman Jack. JP Morgan, Where were you? >> So it was a large bank. You know, I'm not not allowed to say the name of the bank. >> One of those two. It >> was a large bank on, and it wasn't the U S. So that narrows down the field. Some >> What is it like to go outside? They'll come inside. U C Davis for cutting edge bank. Now you got IBM Cloud. You feel good about where things are. >> Yeah. You know, if you look at what a lot of these banks are trying to do, they start to attack the cloud journey saying we're going to take everything that ran in the bank for years and years and years. And we're going to, you know, make them micro services and put them all on public cloud. And that's when you really hit the eighty twenty percent problem because you've got a large monolith that don't lend themselves to be re factored and moved out. Tio, eh, Public cloud. So you know again, Enter communities and containers, etcetera. These allow you a way to modernize your applications where you can either deploy those containerized You know, piers you go type models on prim or on public. And if you have a rich enough set of services both on Prem in on the public loud, you can pretty much decide how much of it runs on Trevor's is becoming much more clouds >> moment choice. So really, it's finding deployment. So basically, what you're saying is that we get this right. I want to get your reaction. This You don't have to kill the old to bring in the new containers and Cooper netease and now service measures around the corner. You can bring in new work clothes, take advantage of the cutting edge technology and manage your life cycle of the work loads on the old side or it just can play along. I >> think what we're finding is, you know, we moved from hybrid being a destination to an operating model, and it's no longer about doing this at scale like my multi clark. Any given applications tied to a cloud or destination? It's a late binding decision, but as an aggregate. I may be amusing multiple close, right. So that more model we're moving to is really about a loving developer. Super your workload centric and services centric to see Where do I want to run in Africa? >> Okay, what one of the challenges with multi cloud is their skill sets. I need to worry about it. It can be complex. I want to touch on three points and love to get both your viewpoints, networking, security and management. How do we help tackle that? Make that simple >> right off customers? >> Yeah, sure. So you know, I think when you think about clouds, public clouds especially it's beyond your data center and the mindset out there as if it's beyond my data center. It can be safe. But when you start to build those constructs in the modern era, you really do take care of a lot of things that perhaps you're on Prem pieces that not take into consideration when they were built like many decades ago. Right? So with the IBM public Cloud, for example, you know, security's at the heart of it. We have a leadership position. There was one of the things that we've announced is people keep protect for not only Veum, where workload visa and we sphere etcetera, but also for other applications making use off our public cloud services. Then, when you talk about our Z, you know we have a hardware as security model, which is fifty one forty, level two or dash to level four, which nobody else in the industry has. So when you put your key in there on ly, the customer can take it out, not him. Azaz clouds of his providers can touch it. It will basically disintegrate, you know, sort of speak >> H ey. Talk about VM wears customer base inside the IBM ecosystem. What's new? What should they pay attention to? As you guys continue the momentum. >> So I think if you look at the last two years, it's been around what we call these larger enterprise. Dedicated clouds. Exciting thing in the horizon is we're adding a multi tenant IRS on top of this BM, we're dedicated. So being able to provide that Brett off access thing with dedicated multi tenant public out I, as fully programmable, allows us to go downmarket. So expect the customer kind of go up being able to consume it on a pay as you go basis leveraging kind of multi tenant with dedicated, but it's highly secure or for depth test. So are the use cases kind of joke. We're going to see a much larger sort of use cases that I'm most excited about >> is the bottom line. Bottom line me. I'm the customer. Bottom line me. What's in it for me? What I got >> for the customers with a safest choice, right? It's the mission critical secure cloud. You can now run the same application on Prem in a dedicated environment in public, Claude on IBM or in a multi tenant >> world. And on the Klaxon match on the cloud sign. I could take advantage of all the things you have and take advantage of that. Watson A. I think that Rob Thomas has been talking about Oh yeah, >> absolutely. And again. You know the way that we built I c P forty, which is IBM plowed private for data. You know, it's all containerized. It's orchestrated by Coop, so you can not only build it. You can either run it on crime. You can run it on our public loud or you can run it on other people's public clouds as well >> nourished for customers and for people. They're looking at IBM Cloud and re evaluating you guys now again saying Or for the first time, what should they look at? Cloud private? What key thing would you point someone to look at, IBM? They were going to inspect your cloud offering >> so again, and it's back to my story in the bank. Right? It's, uh you can't do everything in the public cloud, right? There are just certain things that need to remain on creme On. We'll be so for the foreseeable future. So when you take a look at our hybrid story, the fact that it is has a consistent based on which it is built on. It is a industry standard open source base. You know, you build your application to suit the needs of an application, right? Is it low lately? See, Put it on. Crim. You need some cloud Native services. Put it on the public cloud. Do you need to be near your data that lives on somebody else's cloud? Go put it on their cloud. Right. So it really is not a one. Size fits all its whatever your business >> customer where he is, right? That's often >> the way flexibility, choice, flexibility. Enjoy the store for all things cloud. >> Yeah, last thing I want to ask is where to developers fit in tow this joint Solucion >> es O. So I think the biggest thing is that's trying to change for us is making these services available in a portable manner. When do I couldn't lock into the public cloud service with particular data and unlocking that from the infrastructures will be a key trend. So for us, it's about staying true to Coburn eddies and upstream with the distribution. So it's portable for wanting more and more services and making it easy for them to access a catalogue of services on a bagel manner but then making operation a viable. So then you're deployed. You can support the day two operations that are needed. So it's a full life cycle with developers not having to worry about the heavy burden of running an operating. What >> exactly? You know, it's all about the developers. As you well know in the cloud world, the developer is the operator. So as long as you can give him or her, the right set of tools to do C. I C. Dev ops on DH get things out there in a consistent fashion, whether it is on a tram or a public cloud. I think it's a win for all. >> That's exactly the trend We're seeing operations moving to more developers and more big time operational scale questions where your programming, the infrastructure. Absolutely. Developers. You don't want to deal with it >> and making it work. Listen tricks. So you know when to deploy. What workload? Having full control. That's part of the deployment >> exam. Alright, final question. I know we got a break. We're in tight on time. Final point share perspective of what's what's important here happening. And IBM. Think twenty nineteen people who didn't make it here in San Francisco are watching. You have to top cloud executives on VM wear and IBM here as biased towards cloud, of course. But you know, if you're watching, what's the most important story happening this week? What's what's going on with IBM? Think Why is this conference this week important? >> I think for us, it's basically saying We're here to meet you where you are, regardless, where you on your customer journey. It's all about choice. It's no longer only about public Cloud, and you now have a lot of capably of your finger trips to take your legacy workloads or your neck, new workplace or any app anywhere we can help you on that journey. That would be the case with >> you, and I wouldn't go that right, said it slightly differently. You know, a lot of the public service of public cloud service providers kind of bring you over to their public loud, and then you're kind of stuck over there and customers don't like that. I mean, you look at the statistics for everybody has at least two or more public clouds. They're worried about the connective ity, the interoperability, the security costs, the cost, the skills to manage all of it. And I think we have the perfect solution of solutions that really start Teo. Speak to that problem. >> So the world's getting more complex as more functionalities here, Software's gonna distract it away. Developers need clean environment to work in programmable infrastructure. >> And you know where an IBM Safe Choice, choice, choice. >> We have to go on top to cloud executives here. Inside the cue from IBM of'em were bringing all the coverage. Was the Cube here in the lobby of Mosconi North on Howard Street in San Francisco for IBM? Think twenty. Stay with us for more coverage after this short break. Thank you. Thank you.

(bubbly electronic music) >> Narrator: Live from Nassau in the Bahamas, it's theCUBE, covering Polycon 18. Brought to you by Polymath. >> Okay, welcome back everyone. We're live here in the Bahamas. This is theCUBE's exclusive coverage of the token economics world cryptocurrency blockchain, the new innovation that's changing the world. And of course, word on the ground floor, day two of coverage our next guest Amir Kaltak, CEO and founder of L-exit, L-exit, Lexit, called legalized exit, legit exit. He's automating the M&A process in a decentralized way. This is exactly the kind of value we see with cloud computing, and when you see automation and efficiencies, that's disruptive. Amir, congratulations on your awesome venture. Love your model. Let's get into details, because I think-- >> Thank you. >> You're demonstrating, in my opinion, where value is being created and then ultimately captured faster, more efficiently, because you're automating the M&A process. For people to get exit in a highly volatile, value creation, value capture world. Take a minute to explain your company. This is fantastic. Thank you for this kind intro. Hello, world. Lexit, in a nutshell, is M&A on blockchain, and I hope you guys will love it. What we do is we give you access to the world of M&A, which is currently a big boys club, and we want you guys to be all participating in it, from the small entrepreneur who just started out, who crashed his startup but created a great tac. He can sell it on it. The whole world's going to see it. Or to the seasoned entrepreneur, to the big entity, to the big enterprise, you can sell it on there too. You will be seen by all acquirers in the world, and at a penny of the cost, at multitudes of speed, you will be able to liquidize and asset your business. >> So we, Dave and I, predict that there's going to be a lot of liquidity going on at many levels, obviously. Token economics drives that, but in the startup world, you either make it or you sell it, or you put it out of business. In this world, as people start developing technology, the difference between a company and a feature might not be the same. So I might build the best app for social entrepreneurship, for solving world hunger or tracking the water supply through blockchain. And someone says, "Damn, I love that. I'm going to buy that." Now I got to go to a banker, I got to get legal fees. My choices are-- >> Yes, limited. >> Limited, hassle, costs cash. >> As a guy who just crashed a startup, let's take this example, because the majority does fail: over 90%, as matter of fact 96%. Now, you just failed, but you have this great technology you created, right? What are you going to do? You check your address book. Who might buy it? But it's limited too, because you just started out. You don't know nobody, so what you do is you go to a consultancy: M&A consultancy, the lawyers who are connected to this sphere. >> John: The gatekeepers. >> Yes, the gatekeepers. Big boys. >> John: And they take a big cut of it. >> They will tell you, it's an amazing technology. We'll help you sell it, but you make a down payment of $10,000 right now, and we'll look into it. But you don't have $10,000 right now, for instance. So what are you going to do? And even if you pay them, the likeability of them getting back to you is not that high, so what you do is on Lexit is, you get to Lexit, you open up your account, get KYC'd. We're very strict on that. It's fully legit platform, and you list it. You get assessed by our professional M&A network, given a value to it. It's not the value it will be sold for, but it's a value the professional assessor thinks you're worth, and why. He's going to say these reasons. Now, the buyers are going to see it, make the bids, and there you are. Access. >> So you guys automate that entire end-to-end process. >> Absolutely. So, Lexit is, from the listing, down to the final due diligence and drafting of agreements. Everything is in it. The final signature and the transfer of ownership. It's a full solution. >> Yes. The future of work, obviously, is about automation. I mentioned cloud computing, because we look at that market heavily. On the tech side, automation drives it, but managing processes, automating processes away is threatening to a lot of people. You're basically putting people out of business, potentially. >> Yes, I keep doing that. >> If you're successful, a cadre of ecosystem partners, service providers, traditionally go out of business, so I like that. >> Potentially. >> Well, they're going to have to adapt or change. I see this in global service integrators, like Accenture. These guys are getting eaten up by machine learning automated coding, because they can do it faster and better. >> You know my business better than I do! (both laugh) >> What we do at theCUBE, we know our stuff. So, this is disruptive, and at the end of the day, the other thing I want to get your reaction to is open-source. A lot of people in the ethos of the mission based open-source world is, I wrote coding as an open-source. If my company fails, and my VC's make it proprietary, it's like an owned asset in bankruptcy, or whatever, dying, you can't put it back, but with open-source code, there's always going to be value there, to some level. It might not be great. So, I might say "Hey, you had a failed venture, I'll buy your code." >> Exactly. >> Transfer your GitHub over. Done. >> That's how it works. >> So this is kind of like the dynamic that... Do you see that? >> This is the direction that we're heading to. We want to connect the dots, because we started Lexit out of a community approach. We figured out two years ago, when we started it... So we're two years into that right now, that this is direly needed. We don't have access, but if I got this problem right now as a startupper, so do many. And out of this thinking, we claim ourselves to be the startups for startups and empower the community. I believe that in terms of leadership, for instance, you're only a good leader if you empower everyone around you to become a good leader, based on respect and mutual purpose. >> So I got to ask you a question. >> Please. >> Cause everyone's going to ask this question of all startups. You got to know where you are. Are you a startup? Are you a growing company? Where's the product? How far along are you? When is it going to be released? Talk about the momentum of the offering that you have. Is it available in Beta? What's the status of the product itself? Because I'm sure it'll be used a lot. >> As I said, we started two years ago. The first year we didn't even write a single line of code. It was just like how do you put this huge M&A process into a usable yet powerful but simple to use platform. How do you do that? Just scalable from the small, small asset you want to sell, a line of code, an algorithm up to a large enterprise. The first year was finding out a process. What is necessary? How do we cover all aspects on different jurisdictions, and all this stuff, right? How to make it work on the legal side too. And we figured it out, and then we started doing it. And right now I can tell you guys we are scheduling the launch of Lexit, this year, in June. So we'll not just-- >> The product will be ready for production, shipping product. >> Absolutely. Available worldwide, completely worldwide ready to operate. Ready to make your deals, to put your listings, to make your bids, to get the best technology out there, but not just technology. Letters M&A, it means any kind of of business from a pizza chain, to a high tech company, to a biotech company, to food, supplies you can sell. >> Usually when I do legal documents, you see an exhibits in there, and say oh, exhibit A is all the IP, or whatever the seller's selling and the buyer's buying. When you deal with decentralized asset creation and capture, use that blockchain involved, how much is the tech involved in your process? Obviously, the legal stuff, I can really see automating away. That's like check one. But when you start dealing with assets that are either code or something durable, like property, that's maybe stored in blockchain, how do you guys look at that? Is that part of the automation? Is that a factor? Where does that impact? Is that an exhibit? Do I just say "Here's my key"? How do you deal with that? >> Alright, let's put it this way. We do want to connect existing M&A space to Lexit. The exits, they're huge structures. We do want to disrupt them, that's true, but to do that you can't just create entirely everything new. You have to kind of find a way for the big boys old club, the big banks, and all those folks around there to participate, right? To give them a familiar way to work. What we did is the token model economics in a way that people get rewarded, people pay for stuff inside of it, and such, right? Everything is triggered with smart contracts, obviously, to know did you do the down payment, did the signature happen. The smart contracts are automating the whole thing down to the final transaction. When the final transaction happens we get our commissions paid out from the Astro we have. The Lexit Crypto Astro. Everything is transferred and secure. Everybody involved into a deal knows exactly what's happening. >> John: And they have a shared incentive too. >> Absolutely >> They're tokenizing the process so there's a reward element. Right? >> Yes. >> Am I getting this right? >> Yes, the access. There are three parties in Lexit. Buyer, seller, obviously and the assessors. Professional M&A guys. They get rewarded in tokens, and that greatly. Pretty much in the magnitude of what they do in billables at the Big Four, PWC and so on. There's a high incentive there to do this in this assessment, and they get rewarded from the community pool which gets feed with all those listing fees, unlocking futures and everything that's happening within Lexit itself. The kicker is that we at Lexit believe that much in token that the commission you have to pay us is between 8 and 2%. 2% of about 35 million dollars in volume, and it gets a bit higher down to the lower ones. We take this commission only in our own token. I don't want dollars, not even Bitcoin. >> So you have your own token? >> Yes. >> Utility token or security token? >> It's a utility token strictly, and it's called LXT. >> LXT. Great. And is it available now, or are you going to launch it in June? >> Right now we are in the private pre-sale. I'll put through, and it looks like we'll keep it in the presale. It looks like the page was selling out LXT right now to the private backers. It's that high that we think in two weeks from now on, speaking mid-March, it's sold out >> What's the numbers? Hard cap, soft cap? Do you have the numbers? >> I told my team "Listen, everybody tells me: 'you're doing M&A on blockchain, you can raise hundreds of millions,'" and everybody will say "That's okay." I said "We don't need that money." I just want to raise what we do need to finalize the last mile of the dev and launch it this year. The hard cap is 10,000 ETH. 10K ETH only, roughly $9 million right now, and that's it. >> And you're going to reserve the other tokens for the community to do the work and be part of this new future of work equation? >> 50% of the total supply, which is 18 million, it's zero, goes to sale, to the market. Just 10% to us founders. You don't need more. >> So you're not greedy? >> No. >> You guys are playing it right to create-- >> I want the community to be empowered, this whole-- >> You need the community. You need the community. >> I need the community. >> So that is a different dynamic... Well, not different. That is the dynamic that everyone is agreeing on in the community in the ecosystem here, is that if you have bogarting or hoarding coins, or people taking down allocations, you miss the dynamic of the human capital, which is what the future of work is doing. You are an example-- >> Free promotion, you know what I mean? >> You're engaging. The future of work requires human capital. So if one institutional buyer buys the token out, there's no people. >> I interrupted you. You said "We are an example for what"? >> The future of work. >> I love that. >> You are executing, potentially, disruptive M&A, but you're not going after the banks directly. They can play, too. >> Right. >> So you guys are a service. You're like an Amazon.com website cloud service for... >> You could say that. >> M&A. Well, not like, but automated. Automating away things is the way to go. Do you see other examples that are like you guys, that are emerging in use cases? Obviously you're taking a known process, M&A, automating it away, making it tokenized. What other things do you see out there that's ripe for disruption? >> I do think that if somebody out there... Lexit, what we do, let's put it aside for a moment. I think supply, the supply chains of the world are ripe for disruption. I think they're inefficient. I think even food production, down to the basic needs of a human being, this is ripe for disruption. >> When I got my MBA back in the 90s, after I got my Computer Science degree in the 80s, I remember the word that always stick in my head from the books that they teach you is the "Value Chain." >> Value Chain. >> The Value Chain is a concept of anything, of value creation. This notion of chaining, blockchain, you see it... Anything that has value creation process. >> Let's take food production for a moment. Rice, okay? Rice. So now there is this farmer, somewhere in Asia, or in elsewhere, and he's producing, and he's selling it to somebody, who's picking it up, and he sells to the next distributor. He sells to an international distributor. He sold it for probably... I don't know, maybe 20 cents a pound tops? Probably just five. I don't know the prices. What happens if we could chain that supply chain, that we have a decentralized nature of how all these people can directly feed into the system and just jump those middlemen entirely. So this is what I'm speaking about. It's going to disrupt everything. Somebody's going to figure out that one. >> So you guys have a good formula, just to recap. You're automating the M&A process, you're creating a huge supply of tokens available to the community, that will help you change the game on M&A, which is also part of the process of your value chain, now tokenized, and you're taking a small cut that's a tiered commission, if you will, on the M&A transaction. >> It's like six times cheaper. >> Higher for the lower numbers and as you go higher, which you want more deals, you take a smaller cut, so it's not greedy, you're not taking a grotesque-- >> Nope. We go even beyond. Around Lexit we created a partner program. This partner program is fueling directly deals onto Lexit, and we give them 50% off the commission. People tell me "You're crazy." No I'm not. You need to incentify. So if you get thousands of these partners one day... Think of that. 50% is still a lot. I believe in sharing everything except my girlfriend. Everything is fine, so we share. You can have my beer, that's fine. (both laugh) Speaking of that, I believe in this-- >> Well, the Network Effect, too. Sharing is an ethos of distribution, so distribution is sharing. Sharing is also a social thing, but social gamification really is about distribution. You're essentially creating a network effect, and this is the fundamental pattern in token economics, is the networks. >> Totally true. >> You see that? >> That's how it happens. >> What's your situation now? You've got a deal going on. Are you with Polymath? >> That's amazing, I-- >> Talk about that. You're announcing it on stage in about an hour. >> It's true, yeah. The stage is about to come. Trevor and his team do a great job. Boarding startups with the tokens to become a security token. I believe there is a huge business for them in the future. And now we want to work with them together, so we partner up, and what we do is... One of the models is that we will help their clients to liquidize these tokens, then, over Lexit. So this is one of the thoughts we have. We're just figuring out a few things, but we're very excited. >> John: And it's all API-based, I'm assuming, right? >> All API-based. It's been highly automated, of course. Automation. It's all about automation. You have to lower the cost to make it efficient, to make it cheap for everybody involved, so you have to automate everything you can, and smart contracts are, per se, an automation tool. >> Well, Amir, good luck with your venture, Lexit. I love the idea, I love what you're doing. I think this is what we look for in theCUBE, this kind of innovation. We think it's awesome. Good luck on your team. Product's almost pre-launch. >> And the pre-sale is almost through, so if you guys want in before ETH (mumbles), let me just drop that one in two weeks. It's closing and we distro in between four to six weeks, we're going to distro the token. So it's everything happening right now, and soon after that the exchanges are waiting, and you'll be surprised. They're going to be the good ones. >> This is innovations theCUBE are covering: the blockchain, the cryptocurrency. We're at Polycon 18. Polymath is the folks putting on the event with Grit Capital, a Canadian contingency, but they know their cryptography. If you know Canada, you know what the deal is there. It's theCUBE covering it live. We'll be back with more live coverage after this short break. >> Thank you. (reverb-heavy electronic music) (moody ambient electronic) (moody ambient electronic) >> Hi, I'm John Furrier, the co-founder of SiliconANGLE Media and co-host of theCUBE. I've been in the tech business since I was 19, first programming on minicomputers in a large enterprise, and then worked at IBM and Hewlett Packard, a total of nine years in the enterprise. Various jobs from programming, training, consulting and, ultimately as an executive salesperson, and then started my first company, it was in 1997, and moved to Silicon Valley in 1999. I've been here ever since. I've always loved technology, and I love covering emerging technology. I was trained as a software developer, and loved business. I loved the impact of software technology to business. To me, creating technology that starts a company and creates value and jobs is probably one of the most rewarding things I've ever been involved in. And I bring that energy to theCUBE because theCUBE is where all the ideas are and where the experts are, where the people are and I think what's most exciting about theCUBE is that we get to talk to people who are making things happen. Entrepreneurs, CEO of companies, Venture Capitalists. People who are really, on a day in and day out basis, building great companies. In the technology business, there's just not a lot of real-time live TV coverage, and theCUBE is a non-linear TV operation. We do everything that the TV guys on cable don't do. We do longer interviews. We ask tougher questions. We ask sometimes some light questions. We talk about the person and what they feel about. It's not prompted and scripted. It's a conversation. It's authentic. And for shows that have theCUBE coverage, it makes the show buzz, it creates excitement, and more importantly, it creates great content, great digital assets that can be shared instantaneously to the world. Over 31 million people have viewed theCUBE and that is the result of great content, great conversations, and I'm so proud to be part of theCUBE, a great team. Hi, I'm John Furrier. Thanks for watching theCUBE. (emotive electronic music) >> Narrator: Robert Herjavec!

>> Announcer: Live from Nassau in the Bahamas. It's the Cube! Covering Polycon 18. Brought to you by Polymath. >> Hello everyone. Welcome to a special exclusive cube conversation here in the Bahamas for Polycon 18. It's a cryptography, cryptocurrency I should say, show with blockchain. It's a great event. It's brought securities tokens and token economics, the value economy that's changing the world is certainly in play. It's the beginning of a massive wave that's coming. We've reported on the Cube and SiliconANGLE before. We're here with the co-founder of Ethereum and the CEO of Decentral and also maker of Jaxx. Great to see you. Thanks for coming on. >> Thanks for having me. >> So we've been covering a lot of emerging waves and I got to say that I've seen some waves in my days but this one's a tsunami. You can see the water pulling out and you see the exposed clams and crabs out there. A complete shift of value, data, users, decentralized impacts of business models to industries. I mean it's just mind-blowing and it's intoxicating. But a new community is evolving. I mean it reminds me of the early days of the personal computer combined with all the inter-networking and the internet kind of rolled up into one massive shift. How do you see it from your perspective being on the inner core of this community? What's your take? >> Definitely the biggest thing of those things that you mentioned is yeah the tsunami. We started with information, when the internet was started, ways to be able to move information globally. Disrupting everything to do with publishing companies, with postal service, anything to do with information transfer. And I've been around since the BBS days, way back there before the internet even came about. So when the internet came about it was my first instinct and I'm like, "Wow. This is going to just change the way information moves." And then when I got into this in 2012 into the crypto-space, into bitcoin at the time, I'm like, "Wow this is beyond the internet. This is value transfer now without needing intermediaries and the disruption that's going to happen is going to just completely change finance, the way that currencies are handled." It's going to touch every single sector. So this is much bigger and it's bigger because the everyday person can get involved with it. >> You know one of the things that we were just commenting this show, Polycon 18 put on by Polymath which makes a securities token model for companies to use, sets up kind of a growth and funding model. We're going to talk more about that in our live feed. But I noticed a lot of Canadians are here. Besides having ice hockey, one of my favorite sports being from the east coast in the U.S., I remember in the 80s a lot of PKI stuff being done in Canada. A lot of really important cryptography work was done in Canada. There's a lot of amazing computer science programs in Canada. There's a lot of progressive things going on in Canada. Can you share your thoughts on that? >> Sure. >> Because I think you're starting to see that wave coming down. I won't call it a cold spell, I'll call it like innovation spell coming from the north and into the U.S. and then all around the world. >> Yeah it's a real disproportionate amount of Canadians in this whole scene which is really interesting. I was at an event called the Satoshi Roundtable about a month ago in Cancun. And it was about 20% were actually from Canada and this was a global event. And what I think it is is a community basis. In 2012 I showed the Toronto Bitcoin Meetup Group. And that was like what are we like six years ago. And the amount of people that have come through Decentral and come through the meetup group that we started, started just sparking so many different things. That's where Ethereum came from. Polymath from Toronto here. Trevor and I go back, way back to 2012. So I think it's a matter of the community being built that really early on in Toronto and Canada that have led to the spark of what's going on. And now with things like the public markets and the way Canada is is kind of being a good fertile ground for companies actually going live on different-- the TSX in Canada. And that's helping to facilitate things. So ton of talent, ton of amazing things that I think hopefully Canada can prove itself to be the global headquarters. However, there's also regulatory things. Since you have a lot of Canadian companies that are saying we're going to set up offshore because we don't know how Canada is treating things. That's also a counterbalance. But in general there's tons of good things coming out from Canada and from Toronto. >> You know we were early on the cloud wave going back to 2000, you know late 2000s. And now you're starting to see with cloud computing some visibility. I'll see Amazon web services kicking ass and they're just blowing away their numbers. But you're seeing kind of a clear visibility between infrastructure as a service and sass. And just to kind of use a metaphor for kind of what's going on here is the whole platform as a service never happened. So you got infrastructure and you got application. So this community is emerging. It's still small, it's growing, it's dynamic, it's robust. Very intimate. But there's some things going on at the infrastructure level that are super important. And there's certainly a tsunami of new kinds of software developers coming in. So comment on those two things because you know it's kind of moving train is happening in parallel at the same time. >> Definitely. >> Can you share some color on the dynamics between the infrastructure progress and innovation and speed scale, tech, and then the tsunami of these decentralized application developers which are coming in from 13-year-olds to 65 and older. I mean across the gamut. >> We're building infrastructure. That's what it's about. I've always had a very long-term thing with everything whether I invest in things or-- I'm super long-term in the whole space. So 2012 everything was bitcoin for me. 2013, started developing wallets. I realized that the wallets is the browser for value transfer. You got the internet browser, that's what moves information. Now we're in the age of value and then the wallets is what enables people to manage and move digital assets. So I started building wallets for bitcoin. When we started Ethereum I'm like, "Okay there's beyond bitcoin now." Started Ethereum. Did that for about a year and then went back to building the interface, the actual platform for all these technologies to be able to utilize to manage and move digital assets. So that's what I focus on is the infrastructure play of connecting to all these blockchains and providing the user experience to be able that the masses like my dad to be able to actually have the browser moment. Like, "Oh, now I know what I can do with this." And that's what's been missing and that's what I've been focusing on. And then in there is where you have the apps start getting built on to stuff. So that's always been my play is to build the single interface for every blockchain, support the entire ecosystem, not focus on one technology because who know what's going to actually live now for a long time. And that's what I'm doing is building that single interface that my dad can use to understand how to move and manage his digital assets, and then partner with companies projects. The Polymaths, the Eons, all these companies from the space that are offering value in different areas and we want to be that single interface that brings it all together. So definitely infrastructure play, but also applications that can be built on top of that infrastructure. >> Yeah I mean infrastructure needs to be enable and you think about the browser, right? I mean the browser created the internet to be usable. And the web was born because of it. And of course HTP protocol. But interesting on the infrastructure side. I fought the wars back in the days you know SNA, Decknet, TCPIP was emerging into the OSI models. I remember you know TCPIP was one those moments-- and people use that as an example. I hear it all the time and you know I even use it here and there. But that created a galvanizing moment where hey we can inter-operate together with the standard stack and not fill all seven layers. But you know it made things happen. The question that people are asking is it's kind of a TCPIP moment in this industry but is there 40 versions of it? Is that an issue? Is that reality? >> I think it's actually-- I always equate it to there being websites. And what I'm doing is I'm building the browser so that actually the websites can actually interact with the technology. So they're focusing on different sectors and they're making different plays in all these different areas that are going to touch with value transfers. And value transfer is amazing. That's what's going to disrupt things beyond information. And then with smart contracts and this thing we did with Ethereum it's like okay this all coming together to touch law, insurance, gaming, all the different sectors are going to be actually changed. I don't want to say disrupted, I don't like that word. But changed and evolved into great amazing things. But these protocols that are being developed are choice and the ones that actually are the ones that are going to create the most amount of value and great user experience were the ones that actually we're going to carry on. So it's amazing to see the amount of competition, the amount of new projects. And the ones that are creating the value is what's going to actually survive. >> And that dog will hunt, basically. >> Yeah. >> Okay the wallet question. Love this simplicity model. What's your vision on the wallet because you could say okay there's multiple wallets, there's a diversity of wallets. I could have a brown wallet, black wallet, leather wallet, all kinds of different wallets. Are you looking at it as a technology enabler that you're doing or is it an actual wallet? Because again what we learned in open source is why build something when someone else already has it? So that's the ethos of most developers. So are you looking at the wallet as saying I'm going to provide a wallet capability end to end or is it base code? >> It's interface. The wallet's the engine. The wallet is what's needed in order to connect with all the different block chains. That's what we've been building over the last two years is actually the infrastructure to connect to all the different blockchains. It's the interface that we built on eight platforms. So you can have a single interface on all the platforms that ties yourself in a with a 12 word key that enables you to derive keys for all the blockchains. So the key system that we offer, the interface to all the connections which is the browser, and then the back end AWS almost like structures to all the different blockchains is our value add to all of our partners. And we're all about driving partner interaction. >> So simplicity's a big part of it. >> Super-- yeah definitely. >> And ease of use. Ease of integration. >> Yeah we need the interface. You can't be using 10 different wallets for all the different things you're trying to manage. So we're trying to create that single interface across all the things it supports and drives the whole community forward. >> Dave Alanta who you just met and I always talk about this all the time. You know it's like you built-- if people want to sell a certain technology a certain way but it reminds me of the gaming industry. There became a market for game engines but that only because someone built a successful game and someone said, "Hey I want a game engine!" You have an engine and I don't want to have to build an engine I'll just use a game engine because someone did it and that became an industry. You can't sell a game engine if there's no gaming. So you have to have an application that might have some core technology. Is that what's happening in the wallet world right now? Are you kind of doing that? >> So for us that's exactly the same way. We build the infrastructure and now we have partners that create apps and tap into our back end. So they don't have to worry about all that stuff. An example is Coinbase. So Coinbase and us came to an agreement last year where we'll start helping them to-- they have a service where you can use your credit card to buy litecoin, bitcoin, and Ethereum. Well inside of Jaxx you'll be able to add that integration, connect them to all the chains. So their users can actually still buy that, but we can flip it using another partner and give them Polymath. That's the thing. It's about creating value with the different apps and we want to be the store that connects all these different apps to the blockchain so they don't have to worry about that. Bitpay is another example. They enable you to pay invoices in bitcoin. But they only want to deal with bitcoin. Well in Jaxx you can pay with any currency. We flip the bitcoin with one of our partners, send them bitcoin, they don't have to worry about all the back end. >> So you're creating inter-operability of money and value. >> And value. Yeah definitely. >> Or-- buy yeah money. Well bit-- you know. Crypto money. >> And the experience that my dad's going to use to understand this whole space. >> They don't have to write code to integrate. The user can just use it. Alright talk about the developer community. What's your advise to developers that are onboard and looking for guidance in navigating through. And people are learning really fast. You're seeing people come into the industry literally with some background that might not be related to tech but have natural math skills, natural coding skills. They're coming in and actually making a difference joining communities. What's your advice to these developers who want to build decentralized applications? >> So there's two separate kind of devs. There's ones that can be really good devs that can be onboarded into the space. They're not working on protocol level stuff. And then there's the devs that actually are working on the protocol stuff. And they're hard to find. They're hard to secure because you need the experience of number of years in order to do that. For us we actually look for good devs that we can bring in and onboard into what we do which not necessarily solving major problems. It's working with protocols that are solving it and integrating those protocols in. So the protocol level is very difficult to find developers right now. So I would suggest as much experience on that is going to be what you can do to get ahead. But in general if you're a good dev don't be scared of the space. And if you're going to align yourself with a company that can help teach you how to get in, that's what we want. We don't actually target blockchain devs. We target good devs, and we let them know-- we don't even advertise blockchain. Because sometimes they go, "Blockchain? I don't have that." But if you get good devs, we can actually teach them on our end. So it's actually-- we did a job fair about a week ago. We had 100 devs come out, pre-qualified devs, that we spent about a month trying to pre-qualify them. They came in, already had the experience. And we had 100 of them come in because they're interested in the space and we marketed as you don't need to know blockchain. Good devs, we'll get you into it. >> You know we was talking last night, we were having some cocktails with some crypto guys and gals and it was funny we talked about two things. And I want to get your thoughts and reaction to both of them. One was latency kills and the other one was women in the ecosystem. This event here has a lot of women on the agenda and so you're seeing a lot of great diversity going on. So what's your reaction? Latency kills and the roll of latency is something to watch and design against. And then the diversity angle. >> Can you first clarify what you mean about latency kills? I'm not sure what you mean by that. >> Yeah in terms of networking. So like for round-trip times, where you have a decentralized network. You're writing to the blockchain. >> Oh you just mean the slowness with decentralized network and how that's been impacting? >> Yeah decentralized networks and people throwing-- >> That's definitely a major issue with just scalability. There's a major issue which will be solved. And that will be solved. I don't really think too much about it except the problem solvers are dealing with that and they will get past to the point where we can use it and scale these technologies globally. And because of the competition with the systems-- >> You're not worried about it. You see it as just a problem space. >> No I try not to worry about anything. This will happen. It's coming. The second thing, I like to look at individuals. So I don't really look at the gender thing with it. It's more about individuals. I don't want to say I'm going to start now focus on encouraging women in the space. It's hopefully they will start taking initiative just like everybody else does. So I tend not to look at the two types of the things. >> Well I bring it up because The New York Times wrote a really negative story about women not being in the space. And I was just pilot lighting that this event, Polycon, that Polymath-- >> But it's just the way it is. And why even think about it. It's just it is what it is. >> I hope we won't have to have these conversations anymore. >> We want the best of the best people and I've got a number of girls that work for me and they're fantastic. But I don't necessarily head a job and say, "Well we got to bring in more women to do this." That doesn't make any sense. >> And that conversation should be just assumed. Alright so I want to get your thoughts on what you're working on. What are you working on right now? You got your company, you've done some great things. We know the Ethereum story and that's continued to evolve in a great way. Attractive to developers. And I saw Charlie up on a panel in with Bill Tye in Dubai and really commenting on he's long on Ethereum. He thinks he said it's going to be more valuable than bitcoin. Little haymaker for the young gun there on stage. Really important for developers. And you're pioneering with the wallet. What's the key things that you're working on both on the technical product side and on the business front for Decentral. >> So the technical side has been for the last year and a half building the back end infrastructure to be able to support 10 million, 50 million users. We haven't been advertising. We haven't been marketing what we've been doing because we think it's the wrong approach to actually go and try to just look for user growth when your infrastructure's not ready to grow. So our focus has been fully on being able to support 15, 20 million users. We're at about one million right now. All organic without advertising. So if you can't support that why do you want to be advertising? So we've been focusing the last year and a half to ensure that we are scalable and that we can grow when we hit the go button. So this year is all about hitting that go button. It's infrastructure's now in place. We are set to support 10 million users. And now it's the announcement which we did just recently about Jaxx Liberty, which is our new platform Jaxx 2.0. Which is everything you need for the blockchain space. It's your explorer, it's your charts, your graphs, your portfolio, your news directed on what your portfolio is. It's the one browser. You won't be using 10 different browsers to go to different websites. We've always had the goal to create the engine which is the wallet, and then the interface which is the single thing that the masses can use to understand the technology. So our focus is on partnerships into the app store of our products that connects to all the back ends. And basically supporting every company, creating wins for everybody, helping to push every product that actually has value, incentivizing people to create better valuable projects because then you'll get more support from us, and creating wins for everybody. I'm not about Ethereum, I'm not about bitcoin, I'm about the whole ecosystem. >> Yeah. You're about the growth. Rising tide floats all boats. But what's the value proposition that you're offering to partners on the integration? Is it speed to deployment, speed to value, all those things? >> So getting your token inside of Jaxx now gets you on eight platforms. And you don't want to worry about having a wallet for your separate platform. It doesn't make any sense. So what we do is we charge for integrations to come inside of our product, and then we have separate things. That's integration partners, or token partners. Then we have service partners. That's the Bitpays, the Coinbase, the-- all those guys that have apps or have integrations inside where we can expose our users to their services and they pay us. So our proposition to them is more users and more service on a single interface so that we can direct their users. And we don't charge users any more. We get paid through our integration. So think about us being paid for every website visit. >> Yeah. That's good value Okay so now you're going to give a keynote on stage here at the Polymath event called "Polycon 18." What are you going to be talking about? What's the vibe? What's the script? Are you going to wing it? Do you have an agenda? You're laid back, you're cool. Is there a talk format? What are you going to do? >> I never plan anything before I walk up on stage. Literally I like to look at the audience. Any preparation stuff for me doesn't make any sense. So I literally go up on stage and I always wing it from there. So it could be a little bit about just people working together. There's a lot of this versus that mentality. There's the whole thing of if you're not this then you're that. >> It's the if you're not Trump then you're-- I don't like that. I think there's a lot of in between. There's a lot of things that-- it's about working together. It's creating great synergies. Creating things that help the whole thing grow. And we've seen that. Especially a lot of companies in Toronto. There's so many synergistic relationships of gaps being filled in from companies just in Toronto that add value. So Polymath, securities tokens. It was needed. It was something I talked with Trevor about a year ago and he's taken it and flown with it. We support Polymath. But I also invest in other securities platforms as well. tZERO is something that I'm looking to get in. I've got about 45 different projects right now. It's spreading the love. It's saying let's all work together. As long as there's no scamming going on, I'm good. Let's work together, let's all come together. >> You know Anthony I did some checking around on you before the interview and I got to say, you know community. You know open source. You've been around and you've seen the formulas that work. I mean you talk about an open source ethos that's now going totally mainstream. It's not a second (mumbles) by a long shot. That's an old story. This cryptocurrency and blockchain and this new decentralized community has a mission. I've noticed a pattern, right. And you're seeing folks like yourself doing amazing work and pioneering and also the hard work. You're putting the work in. There's a mission. Take a minute to explain what the mission is. Because there are a lot of people that are aligning with this mission globally. Not just on the technical front. You mentioned this diversity and that's a good thing. What is the mission that really brings everyone together? Because that seems to be the magic that's going on here. >> Well I can't speak for other people but for me the mission is to improve life, reduce suffering, create value, create wealth in both knowledge and other things that can enable you to carry out those things. So my end game is improving life. Haven't fully baked out what that's going to be but my step now is to create wealth of value, wealth of knowledge, wealth of resources to be able to then tackle that afterwards. So it's all about-- I don't accept money. I don't take people's money. It's all self-funded. We're about creating value. The fact that I don't have any partners, I can move really quickly and I don't like to take people's money or hold people's money. I want to empower people with a tool. Or at least give them the tools so they can decide whether they want to be empowered or not. And I want to be able to just create stuff that's just going to create amazing value, user experiences, mind-blowing experiences, and just help improve things and drive technology forward. >> You know we align with that. We love that culture. We believe it's a pay it forward world. We've made our business at the Cube on paying it forward. Really appreciate you taking the time to pay it forward with us and share your content here. And I want to say congratulations for all the amazing work you've done. You've worked hard. You've made a great dent in the universe. And it's just getting started so congratulations. >> One of the best interviews I've ever done. Thank you so much. >> Thanks. Appreciate it. Take care. >> Appreciate it.