(gentle music) >> Hey! Welcome back to theCUBE's coverage of WiDS 2023, the eighth Annual Women In Data Science Conference. I'm your host, Lisa Martin. We are at Stanford University, as you know we are every year, having some wonderful conversations with some very inspiring women and men in data science and technical roles. I'm very pleased to introduce Tracy Zhang, my co-host, who is in the Data Journalism program at Stanford. And Tracy and I are pleased to welcome our next guest, Rhonda Crate, Principal Data Scientist at Boeing. Great to have you on the program, Rhonda. >> Tracy: Welcome. >> Hey, thanks for having me. >> Were you always interested in data science or STEM from the time you were young? >> No, actually. I was always interested in archeology and anthropology. >> That's right, we were talking about that, anthropology. Interesting. >> We saw the anthropology background, not even a bachelor's degree, but also a master's degree in anthropology. >> So you were committed for a while. >> I was, I was. I actually started college as a fine arts major, but I always wanted to be an archeologist. So at the last minute, 11 credits in, left to switch to anthropology. And then when I did my master's, I focused a little bit more on quantitative research methods and then I got my Stat Degree. >> Interesting. Talk about some of the data science projects that you're working on. When I think of Boeing, I always think of aircraft. But you are doing a lot of really cool things in IT, data analytics. Talk about some of those intriguing data science projects that you're working on. >> Yeah. So when I first started at Boeing, I worked in information technology and data analytics. And Boeing, at the time, had cored up data science in there. And so we worked as a function across the enterprise working on anything from shared services to user experience in IT products, to airplane programs. So, it has a wide range. I worked on environment health and safety projects for a long time as well. So looking at ergonomics and how people actually put parts onto airplanes, along with things like scheduling and production line, part failures, software testing. Yeah, there's a wide spectrum of things. >> But I think that's so fantastic. We've been talking, Tracy, today about just what we often see at WiDS, which is this breadth of diversity in people's background. You talked about anthropology, archeology, you're doing data science. But also all of the different opportunities that you've had at Boeing. To see so many facets of that organization. I always think that breadth of thought diversity can be hugely impactful. >> Yeah. So I will say my anthropology degree has actually worked to my benefit. I'm a huge proponent of integrating liberal arts and sciences together. And it actually helps me. I'm in the Technical Fellowship program at Boeing, so we have different career paths. So you can go into management, you can be a regular employee, or you can go into the Fellowship program. So right now I'm an Associate Technical Fellow. And part of how I got into the Fellowship program was that diversity in my background, what made me different, what made me stand out on projects. Even applying a human aspect to things like ergonomics, as silly as that sounds, but how does a person actually interact in the space along with, here are the actual measurements coming off of whatever system it is that you're working on. So, I think there's a lot of opportunities, especially in safety as well, which is a big initiative for Boeing right now, as you can imagine. >> Tracy: Yeah, definitely. >> I can't go into too specifics. >> No, 'cause we were like, I think a theme for today that kind of we brought up in in all of our talk is how data is about people, how data is about how people understand the world and how these data can make impact on people's lives. So yeah, I think it's great that you brought this up, and I'm very happy that your anthropology background can tap into that and help in your day-to-day data work too. >> Yeah. And currently, right now, I actually switched over to Strategic Workforce Planning. So it's more how we understand our workforce, how we work towards retaining the talent, how do we get the right talent in our space, and making sure overall that we offer a culture and work environment that is great for our employees to come to. >> That culture is so important. You know, I was looking at some anitab.org stats from 2022 and you know, we always talk about the number of women in technical roles. For a long time it's been hovering around that 25% range. The data from anitab.org showed from '22, it's now 27.6%. So, a little increase. But one of the biggest challenges still, and Tracy and I and our other co-host, Hannah, have been talking about this, is attrition. Attrition more than doubled last year. What are some of the things that Boeing is doing on the retention side, because that is so important especially as, you know, there's this pipeline leakage of women leaving technical roles. Tell us about what Boeing's, how they're invested. >> Yeah, sure. We actually have a publicly available Global Diversity Report that anybody can go and look at and see our statistics for our organization. Right now, off the top of my head, I think we're hovering at about 24% in the US for women in our company. It has been a male majority company for many years. We've invested heavily in increasing the number of women in roles. One interesting thing about this year that came out is that even though with the great resignation and those types of things, the attrition level between men and women were actually pretty close to being equal, which is like the first time in our history. Usually it tends on more women leaving. >> Lisa: That's a good sign. >> Right. >> Yes, that's a good sign. >> And we've actually focused on hiring and bringing in more women and diversity in our company. >> Yeah, some of the stats too from anitab.org talked about the increase, and I have to scroll back and find my notes, the increase in 51% more women being hired in 2022 than 2021 for technical roles. So the data, pun intended, is showing us. I mean, the data is there to show the impact that having females in executive leadership positions make from a revenue perspective. >> Tracy: Definitely. >> Companies are more profitable when there's women at the head, or at least in senior leadership roles. But we're seeing some positive trends, especially in terms of representation of women technologists. One of the things though that I found interesting, and I'm curious to get your thoughts on this, Rhonda, is that the representation of women technologists is growing in all areas, except interns. >> Rhonda: Hmm. >> So I think, we've got to go downstream. You teach, I have to go back to my notes on you, did my due diligence, R programming classes through Boeings Ed Wells program, this is for WSU College of Arts and Sciences, talk about what you teach and how do you think that intern kind of glut could be solved? >> Yeah. So, they're actually two separate programs. So I teach a data analytics course at Washington State University as an Adjunct Professor. And then the Ed Wells program is a SPEEA, which is an Aerospace Union, focused on bringing up more technology and skills to the actual workforce itself. So it's kind of a couple different audiences. One is more seasoned employees, right? The other one is our undergraduates. I teach a Capstone class, so it's a great way to introduce students to what it's actually like to work on an industry project. We partner with Google and Microsoft and Boeing on those. The idea is also that maybe those companies have openings for the students when they're done. Since it's Senior Capstone, there's not a lot of opportunities for internships. But the opportunities to actually get hired increase a little bit. In regards to Boeing, we've actually invested a lot in hiring more women interns. I think the number was 40%, but you'd have to double check. >> Lisa: That's great, that's fantastic. >> Tracy: That's way above average, I think. >> That's a good point. Yeah, it is above average. >> Double check on that. That's all from my memory. >> Is this your first WiDS, or have you been before? >> I did virtually last year. >> Okay. One of the things that I love, I love covering this event every year. theCUBE's been covering it since it's inception in 2015. But it's just the inspiration, the vibe here at Stanford is so positive. WiDS is a movement. It's not an initiative, an organization. There are going to be, I think annually this year, there will be 200 different events. Obviously today we're live on International Women's Day. 60 plus countries, 100,000 plus people involved. So, this is such a positive environment for women and men, because we need everybody, underrepresented minorities, to be able to understand the implication that data has across our lives. If we think about stripping away titles in industries, everybody is a consumer, not everybody, most of mobile devices. And we have this expectation, I was in Barcelona last week at a Mobile World Congress, we have this expectation that we're going to be connected 24/7. I can get whatever I want wherever I am in the world, and that's all data driven. And the average person that isn't involved in data science wouldn't understand that. At the same time, they have expectations that depend on organizations like Boeing being data driven so that they can get that experience that they expect in their consumer lives in any aspect of their lives. And that's one of the things I find so interesting and inspiring about data science. What are some of the things that keep you motivated to continue pursuing this? >> Yeah I will say along those lines, I think it's great to invest in K-12 programs for Data Literacy. I know one of my mentors and directors of the Data Analytics program, Dr. Nairanjana Dasgupta, we're really familiar with each other. So, she runs a WSU program for K-12 Data Literacy. It's also something that we strive for at Boeing, and we have an internal Data Literacy program because, believe it or not, most people are in business. And there's a lot of disconnect between interpreting and understanding data. For me, what kind of drives me to continue data science is that connection between people and data and how we use it to improve our world, which is partly why I work at Boeing too 'cause I feel that they produce products that people need like satellites and airplanes, >> Absolutely. >> and everything. >> Well, it's tangible, it's relatable. We can understand it. Can you do me a quick favor and define data literacy for anyone that might not understand what that means? >> Yeah, so it's just being able to understand elements of data, whether that's a bar chart or even in a sentence, like how to read a statistic and interpret a statistic in a sentence, for example. >> Very cool. >> Yeah. And sounds like Boeing's doing a great job in these programs, and also trying to hire more women. So yeah, I wanted to ask, do you think there's something that Boeing needs to work on? Or where do you see yourself working on say the next five years? >> Yeah, I think as a company, we always think that there's always room for improvement. >> It never, never stops. >> Tracy: Definitely. (laughs) >> I know workforce strategy is an area that they're currently really heavily investing in, along with safety. How do we build safer products for people? How do we help inform the public about things like Covid transmission in airports? For example, we had the Confident Traveler Initiative which was a big push that we had, and we had to be able to inform people about data models around Covid, right? So yeah, I would say our future is more about an investment in our people and in our culture from my perspective >> That's so important. One of the hardest things to change especially for a legacy organization like Boeing, is culture. You know, when I talk with CEO's or CIO's or COO's about what's your company's vision, what's your strategy? Especially those companies that are on that digital journey that have no choice these days. Everybody expects to have a digital experience, whether you're transacting an an Uber ride, you're buying groceries, or you're traveling by air. That culture sounds like Boeing is really focused on that. And that's impressive because that's one of the hardest things to morph and mold, but it's so essential. You know, as we look around the room here at WiDS it's obviously mostly females, but we're talking about women, underrepresented minorities. We're talking about men as well who are mentors and sponsors to us. I'd love to get your advice to your younger self. What would you tell yourself in terms of where you are now to become a leader in the technology field? >> Yeah, I mean, it's kind of an interesting question because I always try to think, live with no regrets to an extent. >> Lisa: I like that. >> But, there's lots of failures along the way. (Tracy laughing) I don't know if I would tell myself anything different because honestly, if I did, I wouldn't be where I am. >> Lisa: Good for you. >> I started out in fine arts, and I didn't end up there. >> That's good. >> Such a good point, yeah. >> We've been talking about that and I find that a lot at events like WiDS, is women have these zigzaggy patterns. I studied biology, I have a master's in molecular biology, I'm in media and marketing. We talked about transportable skills. There's a case I made many years ago when I got into tech about, well in science you learn the art of interpreting esoteric data and creating a story from it. And that's a transportable skill. But I always say, you mentioned failure, I always say failure is not a bad F word. It allows us to kind of zig and zag and learn along the way. And I think that really fosters thought diversity. And in data science, that is one of the things we absolutely need to have is that diversity and thought. You know, we talk about AI models being biased, we need the data and we need the diverse brains to help ensure that the biases are identified, extracted, and removed. Speaking of AI, I've been geeking out with ChatGPT. So, I'm on it yesterday and I ask it, "What's hot in data science?" And I was like, is it going to get that? What's hot? And it did it, it came back with trends. I think if I ask anything, "What's hot?", I should be to Paris Hilton, but I didn't. And so I was geeking out. One of the things I learned recently that I thought was so super cool is the CTO of OpenAI is a woman, Mira Murati, which I didn't know until over the weekend. Because I always think if I had to name top females in tech, who would they be? And I always default to Sheryl Sandberg, Carly Fiorina, Susan Wojcicki running YouTube. Who are some of the people in your history, in your current, that are really inspiring to you? Men, women, indifferent. >> Sure. I think Boeing is one of the companies where you actually do see a lot of women in leadership roles. I think we're one of the top companies with a number of women executives, actually. Susan Doniz, who's our Chief Information Officer, I believe she's actually slotted to speak at a WiDS event come fall. >> Lisa: Cool. >> So that will be exciting. Susan's actually relatively newer to Boeing in some ways. A Boeing time skill is like three years is still kind of new. (laughs) But she's been around for a while and she's done a lot of inspiring things, I think, for women in the organization. She does a lot with Latino communities and things like that as well. For me personally, you know, when I started at Boeing Ahmad Yaghoobi was one of my mentors and my Technical Lead. He came from Iran during a lot of hard times in the 1980s. His brother actually wrote a memoir, (laughs) which is just a fun, interesting fact. >> Tracy: Oh my God! >> Lisa: Wow! >> And so, I kind of gravitate to people that I can learn from that's not in my sphere, that might make me uncomfortable. >> And you probably don't even think about how many people you're influencing along the way. >> No. >> We just keep going and learning from our mentors and probably lose sight of, "I wonder how many people actually admire me?" And I'm sure there are many that admire you, Rhonda, for what you've done, going from anthropology to archeology. You mentioned before we went live you were really interested in photography. Keep going and really gathering all that breadth 'cause it's only making you more inspiring to people like us. >> Exactly. >> We thank you so much for joining us on the program and sharing a little bit about you and what brought you to WiDS. Thank you so much, Rhonda. >> Yeah, thank you. >> Tracy: Thank you so much for being here. >> Lisa: Yeah. >> Alright. >> For our guests, and for Tracy Zhang, this is Lisa Martin live at Stanford University covering the eighth Annual Women In Data Science Conference. Stick around. Next guest will be here in just a second. (gentle music)

>>Mhm. Mhm. >>We're here with the Cube covering Calm Vault Connections 21. We're gonna look at the data protection space and how cloud computing has advanced the way we think about backup recovery and protecting our most critical data. Ranga Rajagopalan, who is the vice president of products at Con vault and Stephen Orban, who's the General manager of AWS marketplace and control services gents. Welcome to the cube. Good to see you. >>Thank you. Always A pleasure to see you here >>steve. Thanks for having us. Very >>welcome, Stephen, let's start with you. Look the cloud has become a staple of digital infrastructure. I don't know where we'd be right now without being able to access enterprise services I. T. Services remotely. Um But specifically how our customers looking at backup and recovery in the cloud, is it a kind of a replacement for existing strategies? Is it another layer of protection? How are they thinking about that? >>Yeah. Great question. David again, thank thanks for having me. And I think you know, look if you look back to 15 years ago when the founders of AWS had the hypothesis that many enterprises governments and developers we're gonna want access to on demand pay as you go I. T. Resources in the cloud. Uh None of us would have been able to predict that it would have Matured and um you know become the staple that it has today over the last 15 years. But the reality is that a lot of these enterprise customers, many of whom have been doing their own IT infrastructure for the last 10, 20 or multiple decades do have to kind of figure out how they deal with the change management of moving to the cloud. And while a lot of our customers um will initially come to us because they're looking to save money or costs, almost all of them decided to stay and go big because of the speed at which they are able to innovate on behalf of their customers and when it comes to storage and backup, that just plays right into where they're headed. And there's a variety of different techniques that customers use, whether it be, you know, a lift and shift for a particular set of applications or a data center where they do very much. Look at how can they replace the backup and recovery that they have on premises in the cloud using solutions like, but we're partnering with console to do or completely reimagining their architecture for net new developments that they can really move quickly for their customers. Um and and completely developing something brand new, where it is really a, you know, a brand new replacement and innovation for for for what they've done in the past. >>Great, thank you, Stephen Rachael, I want to ask you about the d were digital. Look, if you're not a digital business today, you're basically out of business. So, my question to you is how have you seen customers change the way they think about data protection during what I call the forced March to digital over the last 18, 19 months or customers, you know, thinking about data protection differently today >>definitely Dave and and thank you for having me and steven. Pleasure to join you on this cube interview first going back to stevens comments can't agree more. Almost every business that we talked with today has a cloud first strategy, a cloud transformation mandate and you know, the reality is back to your digital comment. There are many different paths to the hybrid multi cloud and different customers. You know, there are different parts of the journey. So I still was saying most often customers at least in the data protection perspective start the conversation by thinking here have all these tips. Can I start using cloud as my air gap long term retention target and before they realized they start moving their workloads into the cloud and none of the backup and record yesterday's are going to change. So you need to continue protecting the clothes, which is where the cloud native data protection comes in and then they start innovating around er, can I use cloud as media sites so that you know, I don't need to meet in the other side. So this year is all around us. Cloud transformation is all around us and and the real essence of this partnership between AWS and calm vault is essentially to dr and simplify all the paths to the club regardless of whether you're going to use it as a storage started or you know, your production data center, all your dear disaster recovery site. >>Yeah, it really is about providing that optionality for customers. I talked to a lot of customers and said, hey, our business resilience strategy was really too focused on D. R. I've talked to all the customers at the other end of the spectrum said we don't even have a D. R. Strategy now, we're using the cloud for that. So it's really all over the map and you want that optionality. So steven and then go ahead. >>Please, ransomware plays a big role in many of these considerations that greatly. It's unfortunately not a question of whether you're going to be hit by ransomware, it's almost we can like, what do you do when you're hit by ransomware and the ability to use the clothes scaled immediately, bring up the resources, use the cloud backups has become a very popular choice simply because of the speed with which you can bring the business back to normal our patients. The agility and the power that cloud brings to the table. >>Yeah, ransomware is scary. You don't, you don't even need a high school diploma to be a ransomware ist you can just go on the dark web and by ransomware as a service and do bad things and hopefully you'll end up in jail. Uh Stephen we know about the success of the AWS marketplace, uh you guys are partnering here. I'm interested in how that partnership, you know, kind of where it started and how it's evolving. >>Yeah, happy to highlight on that. So, look when >>we when we started >>Aws or when the founders of aws started aws, as I said 15 years ago we we realized very early on that while we were going to be able to provide a number of tools for customers to have on demand access to compute storage, networking databases that many, particularly enterprise and government government customers still use a wide range of tools and solutions from hundreds, if not in some cases thousands of different partners. I mean I talked to enterprises who literally use thousands of of different vendors to help them deliver their solutions for their customers. So almost 10 years ago, we're almost at our 10 year anniversary for AWS marketplace, we launched the first substantiation of AWS marketplace which allowed builders and customers to find try buy and then deploy third party software solutions running on amazon machine instances also noticed as armies natively right in their AWS and cloud accounts to complement what they were doing in the cloud. And over the last nearly 10 years we've evolved quite a bit to the point where we support software and multiple different packaging types, whether it be amazon machine instances, containers, machine learning models and of course SAS and the rise of software as a service. So customers don't have to manage the software themselves. But we also support data products through the AWS Data exchange and professional services for customers who want to get services to help them integrate the software into their environments. And we now do that across a wide range of procurement options. So what used to be pay as you go amazon machine instances now includes multiple different ways to contract directly, customer can do that directly with the vendor with their channel partner or using kind of our public e commerce capabilities. And we're super excited, um, over the last couple of months we've been partnering with calm vault to get their industry leading backup and recovery solutions listed on AWS marketplace, which is available for our collective customers now. So not only do they have access to convulse awesome solutions to help them protect against ransomware as we talked about and to manage their backup and recovery environments, but they can find and deploy that directly in one click right into their AWS accounts and consolidate their building relationship right on the AWS and voice. And it's been awesome to work with with Rhonda and the product teams and convo to really, um, expose those capabilities where converts using a lot of different AWS services to provide a really great native experience for our collective customers as they migrate to the cloud. >>Yeah, the marketplace has been amazing. We've watched it evolve over the past decade and, and, and it's a, it's a key characteristic of everybody has a cloud today. We're a cloud to butt marketplaces unique uh, in that it's the power of the ecosystem versus the resources of one and Ringo. I wonder from, from your perspective, if you could talk about the partnership with AWS from your view and then specifically you've got some hard news, I wonder if you could talk about that as well. >>Absolute. So the partnership has been extended for more than 12 years. Right. So aws and Commonwealth have been bringing together solutions that help customers solve the data management challenges and everything that we've been doing has been driven by the customer demand that we seek. Right customers are moving their workloads in the cloud. They're finding new ways of deploying their workloads and protecting them. Um, you know, earlier we introduced cloud native integration with the EBS API which has driven almost 70% performance improvements in backup and restores. And when you look at huge customers like coca cola who have standardized on AWS um, combo. That is the scale that they want to operate in. You manage around 1 50,000 snapshots 1200 ec, two instances across six regions. But with just one resource dedicated for the data management strategy. Right? So that's where the real built in integration comes into play and we've been extending it to make use of the cloud efficiencies like our management and auto scale and so on. Another aspect is our commitment to a radically simple customer experience and that's, you know, I'm sure Stephen would agree it's a big month for at AWS as well. That's really together with the customer demand which brought us together to introduce com ball into the AWS marketplace exactly the way Stephen described it. Now the heart announcement is coming back up and recovery is available in native this marketplace. So the exact four steps that Stephen mentioned, find, try buy and deploy everything simplified through the marketplace So that our aws customers can start using far more back of software in less than 20 minutes. A 60 year trial version is included in the product through marketplace and you know, it's a single click buy, we use the cloud formation templates to deploy. So it becomes a super simple approach to protect the AWS workloads and we protect a lot of them. Starting from easy to rds dynamodb document DB um, you know, the containers, the list just keeps going on. So it becomes a very natural extension for our customers to make it super simple to start using convert data protection for the w >>well the con vault stack is very robust. You have extremely mature stack. I want, I'm curious as to how this sort of came about and it had to be customer driven. I'm sure where your customers saying, hey, we're moving to the cloud, we had a lot of workloads in the cloud, we're calm vault customer. That intersection between calm vault and AWS customers. So again, I presume this was customer driven. but maybe you can give us a little insight and add some color to that. >>Everything in this collaboration has been customer driven. We were earlier talking about the multiple paths to chlorine vapor example and still might probably add more color from his own experience at our jones. But I'll bring it to reference Parsons who's a civil engineering leader. They started with the cloud first mandate saying we need to start moving all our backups to the cloud but we have wanted that bad actors might find it easy to go and access the backups edible is um, Conwell came together with the security features and com well brought in its own authorization controls and now we have moved more than 14 petabytes of backup data into the club and it's so robust that not even the backup administrator and go and touch the backups without multiple levels of authorization. Right. So the customer needs, whether it is from a security perspective performance perspective or in this case from a simplicity perspective is really what is driving this. And and the need came exactly like that. There are many customers who have no standardized on it because they want to find everything through the AWS marketplace. They want to use their existing, you know, the AWS contracts and also bring data strategy as part of that so that that's the real um, driver behind this. Um, Stephen and I hope actually announced some of the customers that I actively started using it. You know, many notable customers have been behind this uh, innovation, don't even, I don't know, I wanted to add more to that. >>I would just, I would, I would just add Dave, you know, look if I look back before I joined a W S seven years ago, I was the C I O at dow jones and I was leading a a fairly big cloud migration there over a number of years. And one of the impetus is for us moving to the cloud in the first place was when Hurricane Sandy hit, we had a real disaster recovery scenario in one of our New Jersey data centers um, and we had to act pretty quickly convert was, was part of that solution. And I remember very clearly Even back then, back in 2013, they're being options available to help us accelerate are moved to the cloud and just to reiterate some of the stuff that Rhonda was talking about consoles, done a great job over the last more than a decade, taking features from things like EBS and S three and EC two and some of our networking capabilities and embedding them directly into their services so that customers are able to more quickly move their backup and recovery workloads to the cloud. So each and every one of those features was as a result of, I'm sure combo working backwards from their customer needs just as we do at >>AWS >>and we're super excited to take that to the next level to give customers the option to then also by that right on their AWS invoice on AWS marketplace. >>Yeah, I mean, we're gonna have to leave it there steven, you've mentioned several times the sort of the early days of back then we were talking about gigabytes and terabytes and now we're talking about petabytes and beyond. Guys. Thanks so much. I really appreciate your time and sharing the news with us. >>Dave. Thanks for having us. >>All right. Keep it right there more from combat connections. 21. You're watching the >>cube. Mm hmm.

>>mhm Yes, everyone, welcome back to the cubes coverage of dr khan 2021. I'm john for your host of the cube. Got a great segment here. One of the big supporters and open source amazon web services returning back second year. Dr khan virtual Deepak Singh, vice president of the compute services at AWS Deepak, Great to see you. Thanks for coming back on remotely again soon. We'll be in real life. Reinvent is going to be in person, we'll be there. Good to see you. >>Good to see you too, john it's always good to do these. I don't know how how often I've been at the cube now, but it's great every single time your >>legend and getting on there, a lot of important things to discuss your in one of the most important areas in the technology industry right now and that is at the confluence of cloud scale and modern development applications as they shift towards as Andy Jassy says, the new guard, right. It's been happening. You guys have been a big proponent of open source and enabling open source is a service creating business models for companies. But more importantly, you guys are powering, making it easier for folks to use software. And doctor has been a big relationship for you. Could you take a minute to first talk about the doctor, a W S relationship and your involvement and what you're doing? >>Yeah, actually it goes back a long way. Uh you know, Justin, we announced PCS had reinvented 2014 and PCS at that time was very much managed orchestration service on top of DACA at that time. I think it was the first really big one out there from a cloud provider. And since then, of course, the world has evolved quite a bit and relationship with DR has evolved a lot. The thing I'd like to talk to is something that we announced that Dr last year, I don't remember if I talked about it on the cube at that time. But last year we started working with DR on how can we go from doctor Run, which customers love or DR desktop, which customers love and make it easy for people to run containers on pcs and Fergie. Uh so most new customers running containers and AWS today start with this Yes and party or half of them and we wanted to make it very easy for them to start with where they are on the laptop which is often bucket to stop and have running services the native US. So we started working with DR and that that collaboration has been very successful. We want to keep you look forward to continuing to work on evolving that where you can use Docker compose doctor, desktop, doctor run the fuel that darker customers used and the labour grand production services on the end of your side, which is the part that we've got that on. So I think that's one area where we work really well together. Uh, the other area where I think the two companies continue to work well together. It's open source in general as some of, you know, AWS has a very strong commitment to contain a. D uh, EKS our community service is moving towards community. Forget it actually runs all on community today and uh, we collaborate dr Rhonda on the Ocr specification because, you know, the Oc I am expect is becoming the de facto packaging format idea. W S. This morning we launched yesterday, we launched a service called Opera. And the main expected input for opera is an Ocr image are being in this Atlanta as well, where those ci images now a way of packaging for lambda. And I think the last one I like to call out and it has been an amazing partnership and it's an area where most people don't pay attention is amid signing. Uh, there's a project called Notary. We do the second version of the Notary Spec for remit signing and AWS Docker and a couple of other companies have been working very closely together on bringing that uh, you know, finalizing no tv too, so that at least in our case we can start building services for our customers on top of that. You know, it's it's a great relationship and I expect to see it continue. >>Well, I think one of the themes this year is developer experience. So good. Good call out there in the new announcements on the tools you have and software because that seems to be a great developer integration with Docker question I have for you is how should the customers think about things like E C. S and versus E K. S. App, Runner lambda uh for kind of running their containers. How do they understand the difference is, what's there? What's the, what's the thought process there? What's >>that? It's a good question actually been announced after. And I think there was one of the questions I started getting on twitter. You know, let's start at the very beginning. Anyone can pick up a Docker container and run it on easy to today. You can run it on easy to, we can run a light sail, but doc around works just fine. It's the limits machine. Then people want to do more complex things. They want to run large scale orchestrated services. They won't run their entire business and containers. We have customers will do that today. Uh, you know, you have people like Vanguard who runs a significant portion of the infrastructure on pcs frg or you have to elope with the heavy user of chaos, our community service. So in general, if you're running large scale systems, you're building your platforms, you're most likely to use the csny Chaos. Um, if you come from a community's background, you're, you're running communities on prem or you want the flexibility and control the communities gives you, you're gonna end up with the chaos. That's what we see our customers doing. If you just want to run containers, you want to use AWS to its fullest extent where you want the continue a P I to be part of the W A S A P. I said then you pick is yes. And I think one of the reasons you see so many customers start with the CSN, Forget is with forget to get the significant ease of use from an operational standpoint. And we see many start ups and you know, enterprises, especially security focus enterprises leaning towards farming. But there's a class of customers that doesn't want to think about orchestration that just wants. Here's my code, here's my container image just run my service for me and that's when things like happen, I can come and that's one of the reasons we launched it. Land is a little bit different. Lambda is a unique service. You buy into an event driven architecture. If you do that, then you can figure our application into this. That's they should start its magic. Uh, the container part, there is what land announced agreement where they now support containers, packaging. So instead of zip files, you can package up your functions as containers. Then lambda will run them for you. The advantage it gives you with all the tooling that you built, that you have to build your containers now works the land as well. So I won't call and a container orchestration service in the same sense of the CSC cso Afrin are but it definitely allows the container image format as a standard packaging format. I think that's the sort of universal common theme that you find across AWS at this point of time. >>You know, one of the things that we're observing at this at this event here is a lot of developers Coop con and Lennox foundations. A lot of operators to kubernetes hits that. But here's developers. And the thing is I want to ease of use, simplicity experience, but also I want the innovation. Yeah, I want all of it. When I ask you what is amazon bring to the table for the new equation, what would you say? >>Yeah, I mean for me it's always you've probably heard me say this 100 times. Many 1000 times. It's foggy fog. It's unique to us. It takes a lot of what we have learned about operating infrastructure scale. The question we asked ourselves, you know, in many ways we talk about forget even before belong pcs but we have to learn on what it meant and what customers really wanted. But the idea was when you are running clusters of instances of machines to run containers on, you have to start thinking about a lot of things that in some ways VMS but BMS in the car were taken away capacity. What kind of infrastructure to run it on? Should have been touched. Should have not been back. You know, where is my container running? Those are things. They suddenly started having to think about those kind of backwards almost. So the idea was how can we make your containerized bundles? So TCS task or community is part of the thing that you talk to and that is the main unit that you operate on. That is the unit that you get built on and meet it on. That's where Forget comes in and it allows us to do many interesting things. We've effectively changed the engine of forget since we've launched it. Uh, we run it on ec two instances and we run it on fire cracker. Uh, we have changed the forget agent architecture. We've made a lot of underneath the hood, uh, changes that even take the take advantage of the broader innovation, the rate of us, We did a whole bunch more to launch acronym trans on top of family customers don't have to think about it. They don't have to worry about it. It happens underneath the hood. It's always your engine as as you go along and it takes away all the operational pain of managing clusters of running into picking which instances to use to getting out, trying to figure out how to bend back and get efficiency. That becomes our problem. So, you know, that is an area where you should expect to see a Stuart done more. It's becoming the fabric of so many things that eight of us now. Uh, it's, you know, in some ways we're just talking a lot more to do. >>Yeah. And it's a really good time. A lot more wave of developers coming in. One of the things that we've been reporting on on Silicon England cube with our cute videos is more developers keep on coming on, more people coming in and contributing to the open source community. Even end users, not just the normal awesome hyper scholars you're talking about like classic, I call main street enterprises. So two things I want to ask you on the customer side because you have kind of to customers, you have the community that open source community and you have enterprise customers that want to make it easier. What are you seeing and hearing from customers? I know you guys work backwards from the customer. So I got to ask you work backwards from the community and work backwards from the enterprise customer. What's going on in their environment? What's the key trends that they're riding? What's the big challenges? What's the big opportunities that they're facing and saying for the community? >>Yeah, I start with the enterprise. That's almost an easier answer. Which is, you know, we're seeing increasingly enterprises moving into the cloud wholesale. Like in some ways you could argue that the pandemic has just accelerated it, but we have started seeing that before. Uh they want to move to the cloud and adult modern best practices. Uh If you see my talk agreement last few years, I've talked about modernization and all the aspects of modernization, and that's 90% of our conversation with enterprises, I've walked into a meeting supposedly to talk about containers, whatever half a conversation is spent on. How does an organization modernize? What does an organization need to do to modernize and containers and serverless play a pretty important part in it, because it gives them an opportunity to step away from the shackles of sort of fixed infrastructure and the methods and approaches that built in. But equally, we are talking about C I C. D, you know, fully automated deployments. What does it mean for developers to run their own services? What are the child, how do you monitor and uh, instrument uh, your services? How do you do observe ability in the modern world? So those are the challenges that enterprises are going towards, and you're spending a ton of time helping them there. But many of them are still running infrastructure on premises. So, you know, we have outpost for them. Uh, you know, just last week, you're talking to a bunch of our customers and they have lots of interesting ideas and things that they want to do without both, but many of them also have their own infrastructure and that's where something like UCS anywhere came from, which is hey, you like using Pcs in the cloud, You like having the safety i that just orchestrates containers for you. It does it on on his in an AWS region. It will do it in an outpost. It'll do it on wavelength, it'll do it on local zone. How about we allow you to do it on whatever infrastructure you bring to us. Uh you want to bring a raspberry pi, you can do that. You want to bring your on premises data center infrastructure, we can do that or a point of sale device, as long as you can get the agent running and you can connect to an AWS region, even though it's okay to lose connectivity every now and then. We can orchestrate a container for you over there and, you know, the same customer that likes the ease of use of Vcs. And the simplicity really resonated with that message really resonates with them. So I think where we are today with the enterprise is we've got some really good solutions for you in eight of us and we are now allowing you to take those a. P. I. S and then launch containers wherever you want to run them, whether it's the edge or whether it's your own data center. I think that's a big part of where the enterprise is going. But by and large, I think yes, a lot of them are still making that change from running infrastructure and applications the way they used to do a modern sort of, if you want to use the word cloud native way and we're helping them a lot. We've done, the community is interesting. They want to be more participatory. Uh that's where things like co pilot comes from. God, honestly, the best thing we've ever done in my order is probably are open road maps where the community can go into the road map and engage with us over there, whether it's an open source project or just trying to tell us what the feature is and how they would like to see it. It's a great engagement and you know, it's not us a lot. It's helped us prioritize correctly and think about what we want to do next. So yeah, I think that's, that >>must be very hard to do for opening up the kimono on the road map because normally that's the crown jewels and its secretive and you know, and um, now it's all out in the open. I think that is a really interesting, um, experiment and what's your reaction to that? What's been the feedback on the road map peace? Because I mean, I definitely want to see, uh, >>we do it pretty much for every service in my organization and we've been doing it now for three years. So years forget, I think about three years and it's been great. Now we are very we are very upfront, which is security and availability. Our job 000 and you know, 100 times out of 100 at altitudes between a new feature and helping our customers be available and safe. We'll do that. And this is why we don't put dates in that we just tell you directionally where we are and what we are prioritizing Uh, there every now and then we'll put something in there that, you know, well not choose not to put a feature in there because we want to keep it secret until it launches. But for the most part, 99% of our own myself there and people engaged with it. And it's not proven to be a problem because you've also been very responsible with how we manage and be very transparent on whether we can commit to something or not. And I think that's not. >>I gotta ask you on as a leader uh threaded leader on this group. Open source is super important, as you know, and you continue to do it from under years. How are you investing in the future? What's your plan? Uh plans for your team, the industry actually very inclusive, Which is very cool. It's gonna resonate well, what's the plans? Give us some details on what you're investing in, what your priorities? What's your first principles? >>Yeah, So it goes in many ways, one when I I also have the luxury also on the amazon open source program office. So, you know, I get the chance to my team, rather not me help amazon engineers participate in open source. That that's the team that helps create the tools for them, makes it easy for them to contribute, creates, you know, manages all the licenses, etcetera. I'll give you a simple example, you know, in there, just think of the cr credential helper that was written by one of our engineers and he kind of distorted because he felt it was something that we needed to do. And we made it open source in general, in in many of our teams. The first question we asked is should something the open why is this thing not open source, especially if it's a utility or some piece of software that runs along with services. So they'll step one. But we've done some big things also, I, you know, a couple of years ago we launched Lennox operating system called bottle Rocket. And right from the beginning it was very clear to us that bottle Rocket was two things. It was both in AWS product. But first it was an open source project. We've already learned a little bit from what we've done at Firecracker. But making bottle rocket and open source operating system is very important. Anyone can take part of Rocket the open source to build tooling. You can run it whatever you want. If you want to take part of Rocket and build a version and manage it for another provider. For another provider wants to do it, go for it. There's nothing stopping you from doing that. So you'll see us do a lot there. Obviously there's multiple areas. You've seen WS investing on the open source side. But to me, the winds come from when engineers can participate in small things, released little helpers or get contributions from outside. I think that's where we're still, we can always have that. We're going to continue to strive to make it better and easier. And uh, you know, I said, I have, you know, me and my team, we have an opportunity to help their inside the company and we continue to do so. But that's what gets me excited. >>Yeah, that's great stuff. And congratulations on investing in the community, really enjoys it and I know it moves the needle for the industry. Deepak, I gotta ask you why I got you here. Dr khan obviously, developers, what's the most important story that they should be paying attention to as a developer because of what's going on shift left for security day two operations also known as a I ops getups, whatever you wanna call it, you know, ongoing, you get server lists, you got land. I mean, all kinds of great things are going on. You mentioned Fargate, >>um >>what should they be paying attention to that's going to really help their life, both innovation wise and just the quality of life. >>Yeah, I would say look at, you know, in the end it is very easy developers in particular, I want to build the buildings and it's very easy to get tempted to try and get learn everything about something. You have access to all the bells and whistles and knobs, but in reality, if you want to run things you want to, you want to focus on what's important, the business application, that and you the application. And I think a lot of what I'll tell developers and I think it's a lot of where the industry is going is we have built a really solid foundation, whether it's humanity, so you CSN forget or you know, continue industries out there. We have very solid foundation that, you know, our customers and develop a goal of the world can use to build upon. But increasingly, and you know, they are going to provide tools that sort of take that wrap them up and providing a nice package solution After another great example, our collaboration, the doctor around Dr desktop are a great example where we get all the mark focus on the application and build on top of that and you can get so much done. I think that's one trend. You'll see more and more. Those things are no longer toys, their production grade systems that you can build real world applications on, even though they're so easy to use. The second thing I would add to that is uh, get uh, it is, you know, you can give it whatever name you want. There's uh, there's nuances there, but I actually think get up is the way people should be running the infrastructure, my virus in my personal, you know, it's something that we believe a lot in homicide as hard as you go towards immutable infrastructure, infrastructure, automation, we can get off plays a significant role. I think developers naturally gravitate towards it. And if you want to live in a world where development and operations are tightly linked, I think it after the huge role to play in that it's actually a big part of how we're planning to do things like yes, anywhere, for example, a significant player and that it would be a proton. I think get up will be a significant in the future of proton as well. So I think that's the other trend. If you wanted to pick a trend that people should pay attention. That's what I believe in a lot. >>Well you're an expert. So I want to get you a quick definition. What is get Ops, how would you define it? Because that's a big trend. What does it, what does that mean? >>Electricity will probably shoot me for getting this wrong. I tell you how I think about it. Which is, you know, in many cases, um, you when you're doing deployments are pushing a deployment getups is more of a full deployment. When you are pushing code to get depository, you have a system that knows that the event has happened and then pulls from there and triggers the thing as opposed to you telling it take I have this new piece of code now go deployed everywhere. So to me, the biggest changes that Two parts one is it's more for full mechanism where you're pulling because something has changed. So it needs systems like container orchestrators to keep them, you know, to keep them in sync. And the second part of the natural natural evolution of infrastructure score, which is basically everything is called the figures code. Infrastructure as code, code is code and everything is getting stored in that software repo and the software repo becomes your store of record and drives everything. Uh So for a glass of customers, that's going to be a pretty big deal. >>Yeah, when you're checking in code, that's again, it's like a compiler for the compiler, a container for the container, you've got things for each other. Automation is ultimately what we're talking about here. And that's to me where machine learning kicks in. So again, having this open source foundational fabric, as you said, forget out the muck or the undifferentiated heavy lifting. This is what we're talking about automation, isn't it? Deepak? >>Yes. I mean I said uh one thing where we hang our hat on is there's such good stuff out there in the world which we like to contribute to, but the thing we like to hang our hat on is how do you run this? How do you do it this in ways that you can uniquely bring capabilities to customers where there's things like nitro or things are nitro open stuff. Well, the fact that we have built up this operational infrastructure over the last in a decade plus or in the container space over the last seven years where we really really know how to run these things at scale and have made all the investments to make it easy to do. So that's that's where we have hanger hard keeping people safe, helping them only available applications, their new startup, that just completely takes off in over the weekend. For whatever reason, because, you know, you're the next hot thing on twitter and our goal is to support you whether you are, you know, uh enterprise that's moving from the main train or you are the next hot startup, that's you know, growing virally and uh, you know, we've done a lot to build systems help both sides and yeah, it's >>interesting if you sing about open source where it's come from, I mean I remember that base wouldn't open source wasn't open, I would be peddling software, there's a free copy of Linux, UNIX um in college and now it's all free. But I mean just what's changed now. It used to be just free software, download software. You got it now, it's a service. Service now can be monetized quickly. And what you guys are offering with AWS and cloud scale is you've done all these things as I don't have to have a developer. I get the benefits of the scale, I can bring my open source code to the table, make it a service integrated in with other services and be the next snowflake, be the next, you know, a company that could scale. And that is that's the that's the innovation, right? That's the this is a new phenomenon. So it also changes the business model. >>Yeah, actually you're you're quite right. Actually, I I like one more thing to it. But you look at how a lot of enterprises use containers today. Most of them are using something like this year, Symphony or GS to build an internal developer platform and internal developer portal. And then the question then becomes this hard to scale this modern and development practices to an entire organization. What is your big bank that's been around as thousands and thousands of ID stuff That may not all be experts are running communities running container is when you scale it out different systems that proton come into play. That was actually the inspiration is how do you help an organization where they're building these developer Portholes and developer infrastructure, developer platforms, How do you make it easy for them to build it? Be almost use it as a way to get these modern practices into the hands of all the business units, where they may not have the time to become experts at the modern ways of running infrastructure because they're busy doing other things. And I think you'll see the a lot more happening that space that's not happening in the open source community. There's proton, there's a bunch of interesting things happening here and be interesting to see how that evolves. >>And also, you know, the communal, communal aspect of not just writing code together, but succeeding, right, building something. I mean, that's when you start to see the commercial meets open kind of ethos of communal activity of working together and sharing a big part of this year's. Dakar Con is sharing not just running and shipping code but sharing. >>Yeah, I mean if you think about it uh Dockers original value was you build run and shit right? You use the same code to build it, you use the same code to ship it, the same sort of infrastructure interface and then you run it and that, you know, the fact that the doctor images such a wonderfully shareable entity uh that can run every girl is such a powerful and it's called the Ci Image. Now I still call him Dr images because it's just easier. But that to me like that is a big deal and I think it's becoming and become an even bigger deal over the years. I came from something before, Amazon has to work in The sciences and bioinformatics and you know, the ability to share codeshare dependencies, package all of that up in a container image is a big deal. It's what got me one of the reasons I got fascinated with container 78 years ago. So it will be interesting to see where all of systems. >>It's great, great stuff. Great success. And congratulations. Deepak, Great to always talk to you got a great finger on the pulse. You lead a really important organizations at AWS and you know, doctor has such a huge success with developers, even though the company has gone through kind of a uh change over and a pivot to what they're doing now. They're back to their open source roots, but they have millions and millions of developers use Docker and new developers are coming in dot net developers are coming in. Windows developers are coming in and and so it's no longer about Lennox anymore. It's about just coding. >>Yeah. And it's it's part of this big trend towards infrastructure, automation and and you know development and deployment practices that I think everyone is going to adopt faster than we think they will. But you know, companies like Doctor and opens those projects that they involved are critical in making that a lot easier for them. And then you know, folks like us get to build on top of that orbit them and make it even easier. >>Well, great testimony the doctor that you guys based your E C. S on Docker Doctor has a critical role in developing community. I run composed in their hub with dr desktop and we'll be watching amazon and and the community activity and see what kind of experiences you guys can bring to the table and continue that momentum. Thank you Deepak for coming on the >>cube. Thank you, john. That's always a pleasure. >>Okay. Mr cubes. Dr khan 2021 virtual coverage. I'm john for your host of the cube. Thanks for watching.

>>from around the globe. It's the Cube with digital coverage of CONMEBOL. Future ready 2020. Brought to you by combo. >>Hi and welcome back. I'm Stew Minuteman, and we're at the Cube's coverage of Con Volt Future Ready. You've got the power panel to really dig in on the product announcements that happened at the event today. Joining me? We have three guests. First of all, we have Brenda Rajagopalan. He's the vice president of products. Sitting next to him is Don Foster, vice president of Storage Solutions. And in the far piece of the panel Mersereau, vice president of Global Channels and Alliances. All three of them with Conn Volt. Gentlemen, thanks all three of you for joining us. Exactly. All right, so first of all, great job on the launch. You know, these days with a virtual event doing, you know, the announcements, the engagement with the press and analyst, you know, having demos, customer discussions. It's a challenge to put all those together. And it has been, you know, engaging in interesting watch today. So we're going to start with you. You've been quite busy today explaining all the pieces, so just at a very high level if you put this really looks like the culmination of the update with Conn Volt portfolio new team new products compared to kind of a year, year and 1/2 ago. So just if you could start us off with kind of the high points, >>thank you still, yeah, absolutely exciting day for us today. You did comrade multiple reasons for that excitement and go through that we announced an exciting new portfolio today knows to not the culmination. It's a continuation off our journey, a bunch of new products that we launched today Hyper scaler X as a new integrated data protection appliance. We've also announced new offerings in data protection, backup and recovery, disaster recovery and complete data protection and lots of exciting updates for Hedwig and a couple of weeks like we introduced updates for metallic. So, yes, it's been a really exciting pain. Also, today happens to be the data, and we got to know that we are the leader in Gartner Magic Quadrant for the ninth consecutive. I am so a lot of goodness today for us. >>Excellent. Lots of areas that we definitely want to dig deep in to the pieces done. You know, we just heard a little bit about Hedvig was an acquisition a year ago that everybody's kind of looking at and saying Okay, you know, will this make them compete against some of their traditional partners? How we get integrated in So, baby, just give us one level deeper on the Hedvig piece on what that means to the portfolio? Yeah, sure, So I >>guess I mean, one of the key things that the random mentioned was the fact that had hyper scale that's is built off the head Day files. So that's a huge milestone for us. As we teased out maybe 10 months ago. Remember, Tomball, Go on the Cube and talking about, you know, kind of what our vision and strategy was of unifying data and storage management. Those hyper hyper scale X applying is a definite milestone improving out that direction. But beyond just the hyper scale ECs, we've also been driving on some of the more primary or modern workloads such as containers and the really interesting stuff we've come out with your recently is the kubernetes native integration that ties in all of the advanced component of the head to distribute storage architecture on the platform itself across multi cloud and on premise environments, making it really easy and policy driven. Um, for Dev, ops users and infrastructure users, the tie ins applications from a group, Friction >>Great and Mercer. There's some updates to the partner program and help us understand how all of these product updates they're gonna affect the kind of the partnerships and alliances beasts that you want. >>Absolutely. So in the time since our last meeting that go in the fall, which is actually right after I had just doing combo, we spent a good portion of the following six months really talking with partners, understanding the understand the impact of the partner program that we introduced last summer, looking at the data and really looking at barriers to evolve the program, which fell around three difference specific. Once you bet one was simplicity of the simplicity of the program, simplicity of understanding, rewards, levers and so forth. The second was paying for value was really helping, helping our partners to be profitable around things like deal registration on other benefits and then third was around co investment. So making sure that we get the right members in place to support our partners and investing in practices. Another training, another enablement around combo and we launched in over these things last week is a part of an evolution of that program. Today is a great follow on because in addition to all of the program evolutions that we we launched last week now we have an opportunity with our partners to have many more opportunities or kind of a thin into the wedge to open up new discussions with our customers now around all of these different use cases and capabilities. So back to that simplification angle, really driving more and more opportunities for those partners toe specific conversations around use cases. >>Okay, for this next question, I think it makes sense for you to start. Maybe maybe Don, you can get some commentary in two. But when he's firstly the announcements, there are some new products in the piece that you discuss but trying to understand, you know, when you position it, you know, do you call the portfolio? Is it a platform? You know, if I'm an existing Conn Volt customer, you know, how do I approach this? If I use something like metallic, how does that interplay with some of the new pieces that were discussed today. >>Sure, I can take the business. I'm sure Don and mostly will have more data to it. The simplest way to think about it is as a port for you. But contrary to how you would think about portfolio as independent products, what we have is a set off data management services granular. We're very aligned to the use case, which can all inter operate with each other. So maybe launched backup and recovery and disaster recovery. These can be handled separately, purchased separately and deployed standalone or for customers who want a combination of those capabilities. We also have a complete data protection are fine storage optimization, data governance E discovery in complaints are data management services that build on top off any of these capabilities now a very differentiating factor in our platform owners. All the services that you're talking about are delivered off the same software to make it simpler to manage to the same year. So it's very easy to start with one service and then just turn on the license and go to other services so I can understand the confusion is coming from but it's all the same. The customer simplicity and flexibility in mind, and it's all delivered off the same platform. So it is a portfolio built on a single Don. Would you like to add more to it? >>Yeah, I think the interesting thing due to add on top of that is where we're going with Hedvig Infrastructure, the head of distributed storage platform, uh, to to run this point, how everything is integrated and feed and work off of one another. That's the same idea that we have. We talked about unifying data and storage manager. So the intricate storage architecture components the way data might be maneuvered, whether it's for kubernetes for virtual machines, database environments, secondary storage, you name it, um, we are. We're quickly working to continue driving that level of of unification and integration between the portfolio and heads storage, distribute storage platforms and also deliver. So what you're seeing today going back to, I think wrong his first point. It's definitely not the culmination. It's just another step in the direction as we continue to innovate and integrate this >>product, and I think for our partners what this really does, it allows them to sell around customer use cases because it'll ask now if I have a d. Our use case. I can go after just PR. If I have a backup use case, I can just go after backup, and I don't have to try to sell more than that. Could be on what the customer is looking for in parallel that we can steal these things in line with the customer use case. So the customer has a lot of remote offices. They want to scale Hedvig across those they want to use the art of the cloud. They can scale these things independently, and it really gives us a lot of optionality that we didn't have before when we had a few monolithic products. >>Excellent. Really reminds me more of how I look at products if I was gonna go buy it from some of the public cloud providers living in a hybrid cloud. World, of course, is what your customers are doing. Help us understand a little bit, you know, Mercer talked about metallic and the azure partnership, but for the rest of the products, the portfolio that we're talking about, you know, does this >>kind >>of work seamlessly across my own data center hosting providers Public Cloud, you know, how does this fit into the cloud environment for your customer? >>Yes, it does. And I can start with this one goes to, um it's our strategy is cloud first, right? And you see it in every aspect of our product portfolio. In fact, I don't know if you got to see a keynote today, but Ron from Johns Hopkins University was remarking that comment has the best cloud native architectures. And that's primarily because of the innovation that we drive into the multi cloud reality. We have very deep partnerships with pretty much all the cloud vendors, and we use that for delivering joint innovation, a few things that when you think of it from a hybrid customers perspective, the most important need for them is to continue working on pram while still leveraging the cloud. And we have a lot of optimization is built into that, and then the next step of the journey is of course, making sure that you can recover to the cloud would be it work load. Typically your data quality and there's a lot of automation that we provide to our solutions and finally, Of course, if you're already in the cloud, whether you're running a science parents or cloud native, our software protects across all those use cases, either true sass with metallic auto downloadable software, backup and recovery so we can cover the interest victims of actual presence. You. We do definitely help customers in every stage of their hybrid cloud acceleration journey. >>And if you take a look at the Hedvig protect if you take a look at the head back to, um, the ability to work in a cloud native fast, it is essentially a part of the DNA of that storage of the storage, right? So whether you're running on Prem, whether you're running it about adjacent, set up inside the cloud head, that can work with any compute environment and any storage environment that you went to essentially then feed, we build this distributed storage, and the reason that becomes important. It's pretty much highlighted with our announcement around the kubernetes and container support is that it makes it really easy to start maneuvering data from on Prem to the cloud, um, from cloud to cloud region to region, sort of that high availability that you know as customers make cloud first a reality and their organizations starts to become a critical requirement or ensuring the application of and some of the things that we've done now with kubernetes in making all of our integration for how we deliver storage for the kubernetes and container environments and being that they're completely kubernetes native and that they can support a Google in AWS and Azure. And of course, any on premises community set up just showcases the value that we can provide in giving them that level of data portability. And it basically provides a common foundation layer, or how any sort of the Dev ops teams will be operating in the way that those state full container state workloads. Donna Oh, sorry. Go >>ahead, mark area >>because you mentioned the metallic and azure partnership announcement and I just want to get on that. And one thing that run dimension, which is we are really excited about the announcement of partnership with Microsoft and all the different news cases that opens up that are SAS platform with Azure with office 3 65 and all of the great application stack it's on. If you're at the same time, to run this point. We are a multi cloud company. And whether that is other of the hyper scale clouds Mess GC, P. Ali at Oracle and IBM, etcetera, or Oliver, Great service writer burners. We continue to believe in customer choice, and we'll continue to drive unique event innovations across all of those platforms. >>All right, Don, I was wondering if we could just dig in a little bit more on some other kubernetes pieces you were talking about. Let me look at just the maturation of storage in general. You know, how do we had state back into containers in kubernetes environments? Help us see, You know what you're hearing from your customers. And you know how you how you're ready to meet their needs toe not only deliver storage, but as you say, Really? You know, full data protection in that environment? >>Certainly it So I mean, there's been a number of enhancements that happened in the kubernetes environment General over the last two years. One of the big ones was the creation of what the visit environment calls a persistent volume. And what that allows you to do is to really present storage to a a communities application. Do it be typically through what's called a CSR container storage interface that allows for state full data to be written, storage and be handled and reattached applications as you leverage them about that kubernetes. Um, as you can probably imagine that with the addition of the additional state full applications, some of the overall management now of stateless and state collapse become very talent. And that's primarily because many customers have been using some of the more traditional storage solutions to try to map that into these new state. Full scenario. And as you start to think about Dev ops organization, most Dev ops organizations want to work in the environment of their choice. Whether that's Google, whether that's AWS, Microsoft, uh, something that might be on Prem or a mix of different on Prem environments. What you typically find, at least in the kubernetes world, is there's seldom ever one single, very large kubernetes infrastructure cluster that's set to run, Dev asked. The way and production all at once. You usually have this spread out across a fairly global configuration, and so that's where some of these traditional mechanisms from traditional storage vendors really start to fall down because you can apply the same level of automation and controls in every single one of those environments. When you don't control the storage, let's say and that's really where interfacing Hedvig and allowing that sort of extension distribute storage platform brings about all of this automation policy control and really storage execution definition for the state. Full statehood workloads so that now managing the stateless and the state full becomes pretty easy and pretty easy to maintain when it comes to developing another Dev branch or simply trying to do disaster recovery or a J for production, >>any family actively do. That's a very interesting response, and the reality is customers are beginning to experiment with business. Very often they only have a virtual environment, and now they're also trying to expand into continuous. So Hedwig's ability to service primary storage for virtualization as well as containers actually gives their degree of flexibility and freedom for customers to try out containers and to start their contingent. Thank you familiar constructs. Everything is mellow where you just need to great with continuous >>Alright, bring a flexibility is something that I heard when you talk about the portfolio and the pricing as to how you put these pieces together. You actually talked about in the presentation this morning? Aggressive pricing. If you talk about, you know, kind of backup and recovery, help us understand, You know, convo 2020 how you're looking at your customers and you know how you put together your products, that to meet what they need at that. As you said, aggressive pricing? >>Absolutely. And you use this phrase a little bit earlier is to blow like flexibility. That's exactly what we're trying to get to the reason why we are reconstructing our portfolio so that we have these very granular use case aligned data management services to provide the cloud like flexibility. Customers don't have the same data management needs all the time. Great. So they can pick and choose the exact solution that need because there are delivered on the same platform that can enable out the solution investment, you know, And that's the reality. We know that many of our customers are going to start with one and keep adding more and more services, because that's what we see as ongoing conversations that gives us the ability to really praise the entry products very aggressively when compared to competition, especially when we go against single product windows. This uses a lot of slammed where we can start with a really aggressively priced product and enable more capabilities as we move forward to give you an idea, we launched disaster recovery today. I would say that compared to the so the established vendors India, we would probably come in at about 25 to 40% of the Priceline because it depends on the environment and what not. But you're going to see that that's the power of bringing to the table. You start small and then depending on what your needs are, you have the flexibility to run on either. More data management capabilities are more workloads, depending on what your needs will be. I think it's been a drag from a partner perspective, less with muscle. If you want a little bit more than that, >>yes, I mean, that goes back to the idea of being ableto simply scale across government use functionality. For example, things like the fact that our disaster recovery offering the Newman doesn't require backup really allows us to have those Taylor conversations around use cases, applications >>a >>zealous platforms. You think about one of the the big demands that we've had coming in from customers and partners, which is help me have a D R scenario or a VR set up in my environment that doesn't require people to go put their hands on boxes and cables, which was one of those things that a year ago we were having. This conversation would not necessarily have been as important as it is now, but that ability to target those specific, urgent use cases without having to go across on sort of sell things that aren't necessarily associated with the immediate pain points really makes those just makes us ineffective. Offer. >>Yeah, you bring up some changing priorities. I think almost everybody will agree that the number one priority we're hearing from customers is around security. So whether I'm adopting more cloud, I'm looking at different solutions out there. Security has to be front and center. Could we just kind of go down the line and give us the update as to how security fits and all the pieces we've been discussing? >>I guess I'm talking about change, right, so I'll start. The security for us is built into everything that we do the same view you're probably going to get from each of us because security is burden. It's not a board on, and you would see it across a lot of different images. If you take our backup and recovery and disaster recovery, for instance, a lot of ransomware protection capabilities built into the solution. For instance, we have anomaly detection that is built into the platform. If we see any kind of spurious activity happening all of a sudden, we know that that might be a potential and be reported so that the customer can take a quick look at air Gap isolation, encryption by default. So many features building. And when you come to disaster recovery, encryption on the wire, a lot of security aspects we've been to every part of the portfolio don't. >>Consequently, with Hedvig, it's probably no surprise that when that this platform was developed and as we've continued development, security has always been at the core of what we're doing is stored. So what? It's for something as simple as encryption on different volume, ensuring the communication between applications and the storage platform itself, and the way the distributors towards platform indicates those are all incredibly secured. Lock down almost such for our own our own protocols for ensuring that, um, you know, only we're able to talk within our own, our own system. Beyond that, though, I mean it comes down to ensure that data in rest data in transit. It's always it's always secure. It's also encrypted based upon the level of control that using any is there one. And then beyond just the fact of keeping the data secure. You have things like immutable snapshots. You have declared of data sovereignty to ensure that you can put essentially virtual fence barriers for where data can be transported in this highly distributed platform. Ah, and then, from a user perspective, there's always level security for providing all seeking roll on what groups organization and consume storage or leverage. Different resource is the storage platform and then, of course, from a service provider's perspective as well, providing that multi tenanted access s so that users can have access to what they want when they want it. It's all about self service, >>and the idea there is that obviously, we're all familiar with the reports of increased bad actors in the current environment to increased ransomware attacks and so forth. And be a part of that is addressed by what wrong and done said in terms of our core technology. Part of that also, though, is addressed by being able to work across platforms and environments because, you know, as we see the acceleration of state tier one applications or entire data center, evacuations into service provider or cloud environments has happened. You know, this could have taken 5 10 years in a in a normal cycle. But we've seen this happen overnight has cut this. Companies have needed to move those I T environments off science into managed environments and our ability to protect the applications, whether they're on premises, whether they're in the cloud or in the most difficult near where they live. In both cases, in both places at once, is something that it's really important to our customers to be able to ensure that in the end, security posture >>great Well, final thing I have for all three of you is you correctly noted that this is not the end, but along the journey that you're going along with your customers. So you know, with all three of you would like to get a little bit. Give us directionally. What should we be looking at? A convo. Take what was announced today and a little bit of look forward towards future. >>Directionally we should be looking at a place where we're delivering even greater simplicity to our customers. And that's gonna be achieved through multiple aspects. 1st 1 it's more technologies coming together. Integrating. We announced three important integration story. We announced the Microsoft partnership a couple of weeks back. You're gonna see us more longer direction. The second piece is technology innovation. We believe in it. That's what Differentiators has a very different company and we'll continue building it along the dimensions off data awareness, data, automation and agility. And the last one continued obsession with data. What more can we do with it? How can we drive more insights for our customers We're going to see is introducing more capabilities along those dimensions? No. >>And I think Rhonda tying directly into what you're highlighting there. I'm gonna go back to what we teased out 10 months ago at calm Bolt. Go there in Colorado in this very on this very program and talk about how, in the unification of ah ah, data and storage management, that vision, we're going to make more and more reality. I think the, uh, the announcements we've made here today let some of the things that we've done in between the lead up to this point is just proof of our execution. And ah, I can happily and excitedly tell you, we're just getting warmed up. It's going to be, ah, gonna be some fun future ahead. >>And I think studio in the running that out with the partner angle. Obviously, we're going to continue to produce great products and solutions that we're going to make our partners relevant. In those conversations with customers, I think we're also going to continue to invest in alternative business models, services, things like migration services, audit services, other things that build on top of this core technology to provide value for customers and additional opportunities for our partners >>to >>build out their their offerings around combo technologies. >>All right, well, thank you. All three of you for joining us. It was great to be able to dig in, understand those pieces. I know you've got lots of resources online for people to learn more. So thank you so much for joining us. Thank you too. Thank you. Alright, and stay with us. So we've got one more interview left for the Cube's coverage of con vault. Future Ready, students. Mannan. Thanks. As always for watching the Cube. Yeah, Yeah, yeah, yeah, yeah, yeah

>>Live from Boston, Massachusetts. It's the cube covering ifs world conference 2019 brought to you by ifs. >>Well going back to Boston and everybody, this is the cube, the leader in live tech coverage. We're here day one at the ifs world conference at the Hynes convention center in Boston. Cindy shutdown is here. She's the president of America's at ifs and she's joined by to my right, K in Blackwell, who's a controller at PPC partners, one of the divisions of PPC Metro power. And rod is the CIO of PPC partners. Welcome folks. Good to see you. I said, let me start with you. So you were on last year in the cube down at Atlanta. You still kind of set some, set some goals, you're a little competitive with your other brethren within then ifs. We love it. You know, we're Americans. Okay. So how's it going in North America? >>Um, well it's, it's growing well. We've had fantastic growth and it's been, you know, a little bit of competition within ifs, but you know, certainly we were very proud. We were named region of the year last year. So we won the coveted cup, which, uh, means, uh, we, uh, we want to keep that cup. So that's some of the, some of the competition that we've got going, right? >>Yeah. Well, of course, most of us based companies, they'll do, they'll start up 79, you know, 90% of their businesses, U S if not 100%, and then they'll slowly go overseas as some of the opposite. Right? >>Very much. I mean, ifs is a European based company. We've been in the, in the U S for quite awhile and, but we've really been investing in our growth and we've had fantastic growth over the last few years. And I think, you know, one of the reasons for that growth is our customer satisfaction in the fact that we really want to listen to our customers. You know, I, um, I, I travel quite a lot as you can imagine. And when I travel, I always try to make sure I can visit customers and hear what they have to say, you know, and of course we love to hear the good things, but I also like to hear when they can give us some ideas for improvement and um, you know, then that gives us something to work on and to, you know, to keep moving forward. Um, I also think that, you know, the good thing about that is, um, it gives us a chance to listen and um, you know, I heard something really great from one of our customers, they went live two weeks ago and they called up and said, Hey, can we do a customer story? I love things like that. Yeah. >>I always love that. Uh, let me think about it. I'll get back to you. Okay. What's your relationship between ifs and PPC part? >>Well, PPC partners is one of our newer customers in there in the middle of an implementation and they're doing some great things around digital transformation. And when I had this opportunity to be here on the cube, I thought it would be great to invite rod and can with me and to, you know, tell some of the things that they're doing. >>Cool. So I kind of recruited Cindy as my cohost, your, they're going to be the defective coho. So welcome to the queue and then we're going to show you right to the fire. Okay. So, uh, can you describe your, your role, your when one of the divisions of PPC partners, right? So maybe maybe set up sort of PPC partners and then your role. >>Right. Okay. So PPC is a specialty contracting company and we have four subsidiary companies that operate in the upper Midwest and then also the Southeastern United States. And we provide, um, um, customers within a base innovative, innovative solutions in the electrical and mechanical contracting. So there are those four companies. I was one of the controllers, um, of those four companies for a lot of years. And now I'm on the core team. There's four of us, five of us now, um, that are involved in the implement. >>Okay. So you got all the numbers in your head. And then rod, you're the CIO and you guys are a service organization for all the divisions. Is that correct? That is correct. >>We sit at the holding company and we're responsible for technology across all four of those specialty contractor companies that can just mention. >>So I love these segments, Cindy, because you know, we, here you go, we go to a lot of conferences in the cube and um, you hear a lot about digital transformation, but, so I'd like to ask the practitioners, what does that mean for you guys? We've got somebody who's very close to the line of business, like I say, knows the numbers, but at the end of the day you've got to deliver the technology services. So what does digital transformation mean to you? What's the company doing in that regard? So a great question actually. >>Um, you'll find companies like ours that have been on the same platform for quite a while, uh, 50 plus years, uh, five zero five, six, zero, uh, probably North of five zero, but we'll go with five zero. Uh, and what happens over time is just, you know, with the system can't grow with the organizations, you resort to a lot of manual paper pushing a lot of file flinging, lots of Excel. And so there's just a ton of duplication of effort and those types of things going on. So from a technology standpoint, that's really the stuff that I come in and see and go, you know. Um, but overall I think that getting to the ifs platform, getting a lot of those redundant processes, a lot of the file flinging out of there, it's just going to be beneficial for all of them. >>Okay. So you guys have had to make the business, you're in the middle of the implementation, right? Is that correct? So she had to go through the business case. Um, it sounds like the business case was, you know, we're, we're basically struggling with running our business because, you know, data's all over the place. We don't have a single view of our business, our customers, et cetera. So we have to come to grips with that. But, but, so what was the business case like? I presume that you were involved as well. >>Right. So I've was really involved in building the software that we've used for that 40 plus years though I haven't used it all of them two years. Um, and, and it was really. It was built by accountants. We, you know, intended for it to meet the needs of the whole, the whole organization. But really it was built by accountants. So, um, we've found that we just really weren't able to keep up with meeting the needs of all of the users. Um, so when we started looking at that, we also had, we were running on a couple of different, um, I'm going to call them boxes. We run it on IBM. So, um, we were not able to look across the entire organization and see a consolidated view of the whole organization. So that was one of the things that we were looking to do, was to really bring all four companies under one umbrella and be able to get a picture of the whole mainframe or, yes, we had a couple of mainframes and all of that software was internally written. Um, and it was good. It was, it was good, but it met, you know, just the needs that those of us within the company saw. Um, so I think we were missing a whole lot of opportunity, um, to really, you know, see what else was out there and see new things and really get outside of our sphere of understanding, you know, >>so PPC, >>no, I was going to say as SKM pointed out and the sort of running joke within the companies is the system we have today does numbers really well. Words not so much because it was designed by accountants for accounting, tracking the financials primarily. Yeah. >>In PPC you do construction of course, or construction club, but you also do some service as well, right? You've got people out in the field that are, that are doing, doing service. So when you were looking, um, I'm assuming that you were trying to find a system that could do both, both solutions. Yeah. Did. >>Absolutely. Uh, one of the things that's been concerning to the entire core team is it's great to go out and find a system and there's plenty of them that can handle your back office. Most systems do that fairly well. But what about you feel services, uh, any in our particular industry, electrical contracting, you might have residential, you know, we could very well be working on the buck stadium or a military installation or even the school, you know, those folks have to be able to process invoices, do all sorts of things from a handheld, et cetera, et cetera. That was a big, big driving factor for us. So has a lot of COBOL code running? Is that, is there right here? So you said 50 years, I mean, um, so now I'm interested in the, in the, in the migration and, and you know what that looks like. >>Yeah, I'll bet. So do you, do you have to freeze the existing sort of systems and then sort of bring the other ones up to speed? Is this cloud-based? What does that all look like? That great question. So, uh, we are, uh, we subscribe to the managed cloud solution. Um, you know, for most construction companies, electrical contracting companies like ours, you know, technology is important, but it is not what really makes our wheels turn. It's a con. It's a competitive advantage if you use it wisely. And so, um, you know, for us it was very important to think about this holistically and try to figure out if we're gonna bring in a solution, what does that solution need to look like and will it work for all of our companies, not just one, not just residential, commercial, et cetera. Okay. All right. So, so w w what's that journey look like? I mean, um, when did, when did it start? What's your >>sort of timeline? So about two and a half years ago, we really started looking at what we had in on hand now and what we had in place and thinking about did we really want to make a move? And so, um, we had a team that came together about 15 people across the organization from operations and also the back office to really evaluate what we had evaluated our needs. Um, we decided, yes, we needed something new. And then we actually brought in a second team, um, that started looking at what that new thing would be. We had a consultant assisting us with that and uh, we kinda narrowed it down to two players if you will. And ifs was one of those. Um, and we, even though, um, one of the things that we liked was the fact that that ifs had, um, a broad reach over different types of industries and we felt like that would give us, um, something in addition to a construct and centric view know domain expertise. Yeah, >>exactly. You know, and you know, with our core industries, you know, construction is a big part of that. But one of the things that we're seeing in the construction industry today is the trend to go to what we call prefabrication. The fact that you know, you can really speed up a project if you aren't trying to build everything on site and you can also do it much more cheaper. McKinsey has a study out and they believe that over time if, if of comp of construction company will engage with prefabrication, they can reduce the project timelines 20 to 50% and lower the cost up to 20% and with ifs is heritage in manufacturing. It's really a perfect marriage for construction companies because construction companies need the project management, the installation, you know, the change management that goes along with some of those back-office things. They also a lot of time have to do service. But if you really want to get that competitive advantage, if you can take advantage of the prefab, which is really manufacturing high, if this is heritage, he could really have a, a full, complete S, you know, solution from one supplier. >>There's a huge trend in home-building actually. You would, you see, you know, modular homes and kind of the future of it. But uh, so how does that affect you guys? I mean you, you prefab something that resonates with you, is that sort of more of a generic statement across the customer base or >>it's certainly an area where we're focusing on more. Um, we also have an automation, uh, division that really focuses on, um, automation for industries. And that's an area that it's kind of a manufacturing type of thing. They build panels and those sorts of things. So we're definitely seeing it >>well. So, okay. So I got to ask you, so when you pulled out the Gartner magic quadrant, I said, okay, it always is. Ifs isn't the leader that, that, that, that might've helped. Right. Okay. So you don't get fired now, but choose the leader, but then you started peeling the onion. He had to do due diligence. So what kinds of things did you look at? What kind of tires did you kick? Piers, did you talk to and be, I'm interested in what your, what you learned. Well, I'll touch on one key element and >>we can get in as many sub elements as you like. The selection process for us took several months. Um, I think initially we really pared it down to about eight packages that we were seriously considering. Then down to four and then eventually down to two. And what really, really intrigued us about ifs was the fact that they are not construction centric. So we really had a big decision to make internally, which was do we want to just get on the bandwagon and do what everyone else in construction is doing or do we really wanna you know, risk versus reward and go after something special. So ifs, they are in, you name it, manufacturing is obviously key. Aerospace engineering, race cars I saw today, I didn't know that. So that was a big selling point for us. And the plan is to retire your mainframe and go into the cloud. >>Yes, yes, yes. So IBM got you in a headlock. >>We've been friends for a long time. Good company. Um, w what's that been like just to sort of, uh, that the thought of, you know, going to the cloud. W how, how is, you know, the it folks you know, responded to that. Um, how has that changed their sort of role brokers versus all? Again, I think in construction organizations, technology is important, but it is not what makes the wheels turn. So I'm trying to bring in all of that iron and infrastructure and build it out and configure it ourselves and then maintain it for the long haul. Just not something that was value added for us. In addition, um, if you've ever worked with Oracle, which is a close partner of ifs, but there is a lot of licensing caveats and a lot of things you've got to worry about if you're going to go it alone by going with the managed cloud solution, we're sort of partnering and trusting ifs to take that on for us so we can focus on taking care of our companies, our customers, and doing what we do best. Right? So, okay, so you're still going to be an Oracle. You just won't be, it won't be as visible. We use Oracle too. We're a Salesforce customer, so Hey, Oracle is behind there, but no offense. >>Ah, I know you guys did >>for the distinction as well, right? Because even if you are going to have portions of Oracle that are running your system, you've got to have some Oracle experts on staff. You know, if you're going to have all of the infrastructure, you gotta have infrastructure folks who understand how it all ties together. So on the surface it could seem like a simple decision to do it in house or go to the cloud. Far from it. >>Yeah. You know, I think certainly one of the things that we see in a lot of different industries, but certainly in construction, the plant had always been that you bring together different, different solutions and you try to both and together and then some of that becomes a lot more concerning. You know, some of the technology behind it. But one of the things that with the ifs solution is the fact that from one provider you can do, you know, do the whole life cycle. So then some of the have it in the managed cloud where we take care of it for you. So then that takes away some of those technology issues and then you can focus on your core competencies. So Rhonda would agree generally >>with what you're saying. I mean some probably say that for most companies that you know, the technology is not the core differentiator. Obviously this for Google, sure. For Amazon, for Facebook, but for CIO is I talked to, they go people process, technology, technology is the least of my problems. It's like I was going to come and go, it's going to change. I can deal with that. It's the, if the people in the process issues. So having said that, I'm still interested in how concerned you were about peeling the onion on the cloud, what's behind it, the security model, all that stuff in terms of your due diligence, you know, with any cloud based solution, there's some concern obviously. But, but in working with ifs, we, we asked a ton of questions and they gave us a ton of answers. So the comfort level was there. Um, the industry's been going to the cloud now for quite some time. And to be brutally honest, if you're not going there, um, you need to be strongly considered >>in Microsoft is our partner with the cloud. We're on, you know, using Microsoft Azure. So it's not like, you know, it's one of the largest cloud provider. So it's not like, you know, it's, it's something that you have to worry about. You've got the, you know, the backstop of Microsoft behind you as well. You know, I'm sorry, go, go, go. I was going to say, I think one of the things that's interesting is you talk about all your different divisions and you're really trying to bring a lot of different companies together on one system. And one of the things that I, you know, as I've seen the things that's change management becomes really something that you really have to consider. I mean, how have you seen that part of the implementation going? Has there been stepping in the easy piece for you? It's not been an easy piece and that's one of the pieces that we're still working on. >>Um, I don't know if any organization that says that they're really, really good at change. Um, but we've recognized that really the, our organization is a group of entrepreneurs and we've encouraged people to have their own business, but we're really trying to streamline and get some consistency across the organization. That's a little bit of a culture shift for us. So that change management piece is a piece that we're really trying to get our arms around now and prepare, um, the organization for that team. Just trying to get my head around your software still. You guys do change management? I TSM. Well, you'll change management is really some of the, um, consulting that goes along with it and certainly ifs and AR, we've got many partners who can, you know, help our customers go through that. Because when you're going through a digital transformation, you know, you're taking people who have been using something for 50 years, being out, especially out in the field doing those things. And now you're trying to figure out what are the right processes to put in place to get what the business needs. And in some cases they might have to do things differently. So you really have to think that through and how you're going to roll those out. >>So now, is this your first ifs world? Yes, it is. It is. What final thoughts, you know, things you've, you've taken away or you're going to bring back to your teams? >>Well, yeah, Boston is a favorite city of mine. I was just glad to be here just for that. But, and we've just been here a little bit. I've already picked up some things on leadership. I was involved the um, >>Oh, the women's leadership breakfast this morning. So there's already been some things that I think we can take back to users and share with them, particularly around change management and trying to get people comfortable and understanding why they're uncomfortable with change. You know? So it, rod, you're next on the line. So I'm sure you were taking notes, pretty attentive in the sessions and just getting started, right? >>No, you know, I have, and one of the things for me that was most, I guess rewarding is, is the partner network. All of the vendors. There's a number of things with our implementation that we're still trying to sort out OCR for example, being one of them. Are we going to go there or are we gonna wait until later? Just different technologies and maybe add ons that we may want to take advantage of. All you've got to do is walk down the hallways and there's, there's people ready to talk to you about it. So that's, that's been kind of intriguing. >>Okay. Excellent. Well yeah, I said earlier I was, I was surprised and impressed at the sort of size of the ecosystem and its great. Well good luck to you guys. Really wish you the best and thanks so much for coming on the cube and sharing your story Cindy. Great to see you. Always pleasure. All right, take care. Thank you for watching everybody. We're back with our next guest right after this short break. You're watching the cube from Boston ifs world 2019 right back.

Okay, this presentation includes forward looking statements that are subject to risks and uncertainties. Actual results may differ materially as a result of various risk factors including those described in the 10 k's 10 q's and eight ks. Vm ware files with the SEC, ladies and gentlemen, Sunjay Buddha for the jazz mafia from Oakland, California. Good to be with you. Welcome to late night with Jimmy Fallon. I'm an early early morning with Sanjay Poonen and two are set. It's the first time we're doing a live band and jazz and blues is my favorite. You know, I prefer a career in music, playing with Eric Clapton and that abandoned software, but you know, life as a different way. I'll things. I'm delighted to have you all here. Wasn't yesterday's keynote. Just awesome. Off the charts. I mean pat and Ray, you just guys, I thought it was the best ever keynote and I'm not kissing up to the two of you. If you know pat, you can't kiss up to them because if you do, you'll get an action item list at 4:30 in the morning that sten long and you'll be having nails for breakfast with him but bad it was delightful and I was so inspired by your tattoo that I decided to Kinda fell asleep in batter ass tattoo parlor and I thought one wasn't enough so I was gonna one up with. I love Vm ware. Twenty years. Can you see that? What do you guys think? But thank you all of you for being here. It's a delight to have you folks at our conference. Twenty 5,000 of you here, 100,000 watching. Thank you to all of the vm ware employees who helped put this together. Robin Matlock, Linda, Brit, Clara. Can I have you guys stand up and just acknowledge those of you who are involved? Thank you for being involved. Linda. These ladies worked so hard to make this a great show. Everybody on their teams. It's the life to have you all here. I know that we're gonna have a fantastic time. The title of my talk is pioneers of the possible and we're going to go through over the course of the next 90 minutes or so, a conversation with customers, give you a little bit of perspective of why some of these folks are pioneers and then we're going to talk about somebody who's been a pioneer in the world but thought to start off with a story. I love stories and I was born in a family with four boys and my parents I grew up in India were immensely creative and naming that for boys. The eldest was named Sanjay. That's me. The next was named Santosh Sunday, so if you can get the drift here, it's s a n, s a n s a n and the final one. My parents got even more creative and colon suneel sun, so you could imagine my mother going south or Sunday do. I meant Sanjay you and it was always that confusion and then I come to the United States as an immigrant at age 18 and people see my name and most Americans hadn't seen many Sundays before, so they call me Sanjay. I mean, of course it of sounds like v San, so sanjay, so for all of your V, San Lovers. Then I come to California for years later work at apple and my Latino friends see my name and it sorta sounds like San Jose, so I get called sand. Hey, okay. Then I meet some Norwegian friends later on in my life, nordics. The J is a y, so I get called San Year. Your my Italian friend calls me son Joe. So the point of the matter is, whatever you call me, I respond, but there's certain things that are core to my DNA. Those that people know me know that whatever you call me, there's something that's core to me. Maybe I like music more than software. Maybe I want my tombstone to not be with. I was smart or stupid that I had a big heart. It's the same with vm ware. When you think about the engines that fuel us, you can call us the VM company. The virtualization company. Server virtualization. We seek to be now called the digital foundation company. Sometimes our competitors are not so kind to us. They call us the other things. That's okay. There's something that's core to this company that really, really stands out. They're sort of the engines that fuel vm ware, so like a plane with two engines, innovation and customer obsession. Innovation is what allows the engine to go faster, farther and constantly look at ways in which you can actually make the better and better customer obsession allows you to do it in concert with customers and my message to all of you here is that we want to both of those together with you. Imagine if 500,000 customers could see the benefit of vsphere San Nsx all above cloud foundation being your products. We've been very fortunate and blessed to innovate in everything starting with Sova virtualization, starting with software defined storage in 2009. We were a little later to kind of really on the hyperconverged infrastructure, but the first things that we innovate in storage, we're way back in 2009 when we acquired nicer and began the early works in software defined networking in 2012 when we put together desktop virtualization, mobile and identity the first time to form the digital workspace and as you heard in the last few days, the vision of a multi cloud or hybrid cloud in a virtual cloud networking. This is an amazing vision couple that innovation with an obsession and customer obsession and an NPS. Every engineer and sales rep and everybody in between is compensated on NPS. If something is not going well, you can send me an email. I know you can send pat an email. You can send the good emails to me and the bad emails to Scott Dot Beto said Bmr.com. No, I'm kidding. We want all of you to feel like you're plugged into us and we're very fortunate. This is your vote on nps. We've been very blessed to have the highest nps and that is our focus, but innovation done with customers. I shared this chart last year and it's sort of our sesame street simple chart. I tell our sales rep, this is probably the one shot that gets used the most by our sales organization. If you can't describe our story in one shot, you have 100 powerpoints, you probably have no power and very The fact of the matter is that the data center is sort of like a human body. little point. You've got your heart that's Compute, you've got the storage, maybe your lungs, you've got the nervous system that's networking and you've got the brains of management and what we're trying to do is help you make that journey to the cloud. That's the bottom part of the story. We call it the cloud foundation, the top part, and it's all serving apps. The top part of that story is the digital workspace, so very simply put that that's the desktop, moving edge and mobile. The digital workspace meets the cloud foundation. The combination is a digital foundation Where does, and we've begun this revolution with a company. That's what we end. focus on impact, not just make an impression making an impact, and there's three c's that all of us collectively have had an impact on cost very clearly. I'm going to walk you through some of that complexity and carbon and the carbon data was just fascinating to see some of that yesterday, uh, from Pat, these fierce guarded off this revolution when we started this off 20 years ago. These were stories I just picked up some of the period people would send us electricity bills of what it looked like before and after vsphere with a dramatic reduction in cost, uh, off the tune of 80 plus percent people would show us 10, sometimes 20 times a value creation from server consolidation ratios. I think of the story goes right. Intel initially sort of fought vm ware. I didn't want to have it happen. Dell was one of the first investors. Pat Michael, do I have that story? Right? Good. It's always a job fulfilling through agree with my boss and my chairman as opposed to disagree with them. Um, so that's how it got started. And true with over the, this has been an incredible story. This is kind of the revenue that you've helped us with over the 20 years of existence. Last year was about a billion but I pulled up one of the Roi Charts that somebody wrote in 2006. collectively over a year, $50 million, It might've been my esteemed colleague, Greg rug around that showed that every dollar spent on vm ware resulted in nine to $26 worth of economic value. This was in 2006. So I just said, let's say it's about 10 x of economic value, um, to you. And I think over the years it may have been bigger, but let's say conservative. It's then that $50 million has resulted in half a trillion worth of value to you if you were willing to be more generous and 20. It's 1 trillion worth of value over the that was the heart. years. Our second core product, This is one of my favorite products. How can you not like a product that has part of your name and it. We sent incredible. But the Roi here is incredible too. It's mostly coming from cap ex and op ex reduction, but mostly cap x. initially there was a little bit of tension between us and the hardware storage players. Now I think every hardware storage layer begins their presentation on hyperconverged infrastructure as the pathway to the private cloud. Dramatic reduction. We would like this 15,000 customers have we send. We want every one of the 500,000 customers. If you're going to invest in a private cloud to begin your journey with, with a a hyperconverged infrastructure v sound and sometimes we don't always get this right. This store products actually sort of the story of the of the movie seabiscuit where we sort of came from behind and vm ware sometimes does well. We've come from behind and now we're number one in this category. Incredible Roi. NSX, little not so obvious because there's a fair amount spent on hardware and the trucks would. It looks like this mostly, and this is on the lefthand side, a opex mostly driven by a little bit of server virtualization and a network driven architecture. What we're doing is not coming here saying you need to rip out your existing hardware, whether it's Cisco, juniper, Arista, you get more value out of that or more value potentially out of your Palo Alto or load balancing capabilities, but what we're saying is you can extend the life, optimize your underlay and invest more in your overlay and we're going to start doing more and software all the way from the l for the elephant seven stack firewalling application controllers and make that in networking stack, application aware, and we can dramatically help you reduce that. At the core of that is an investment hyperconverged infrastructure. We find often investments like v San could trigger the investments. In nsx we have roi tools that will help you make that even more dramatic, so once you've got compute storage and networking, you put it together. Then with a lot of other components, we're just getting started in this journey with Nsx, one of our top priorities, but you put that now with the brain. Okay, you got the heart, the lungs, the nervous system, and the brain where you do three a's, sort of like those three c's. You've got automation, you've got analytics and monitoring and of course the part that you saw yesterday, ai and all of the incredible capabilities that you have here. When you put that now in a place where you've got the full SDDC stack, you have a variety of deployment options. Number one is deploying it. A traditional hardware driven type of on premise environment. Okay, and here's the cost we we we accumulate over 2,500 pms. All you could deploy this in a private cloud with a software defined data center with the components I've talked about and the additional cost also for cloud bursting Dr because you're usually investing that sometimes your own data centers or you have the choice of now building an redoing some of those apps for public cloud this, but in many cases you're going to have to add on a cost for migration and refactoring those apps. So it is technically a little more expensive when you factor in that cost on any of the hyperscalers. We think the most economically attractive is this hybrid cloud option, like Vm ware cloud and where you have, for example, all of that Dr Capabilities built into it so that in essence folks is the core of that story. And what I've tried to show you over the last few minutes is the economic value can be extremely compelling. We think at least 10 to 20 x in terms of how we can generate value with them. So rather than me speak more than words, I'd like to welcome my first panel. Please join me in welcoming on stage. Are Our guests from brinks from sky and from National Commercial Bank of Jamaica. Gentlemen, join me on stage. Well, gentlemen, we've got a Indian American. We've got a kiwi who now lives in the UK and we've got a Jamaican. Maybe we should talk about cricket, which by the way is a very exciting sport. It lasts only five days, but nonetheless, I want to start with you Rohan. You, um, brings is an incredible story. Everyone knows the armored trucks and security. Have you driven in one of those? Have a great story and the stock price has doubled. You're a cio that brings business and it together. Maybe we can start there. How have you effectively being able to do that in bridging business and it. Thank you Sanjay. So let me start by describing who is the business, right? Who is brinks? Brinks is the number one secure logistics and cash management services company in the world. Our job is to protect our customers, most precious assets, their cash, precious metals, diamonds, jewelry, commodities and so on. You've seen our trucks in your neighborhoods, in your cities, even in countries across the world, right? But the world is going digital and so we have to ratchet up our use of digital technologies and tools in order to continue to serve our customers in a digital world. So we're building a digital network that extends all the way out to the edges and our edges. Our branches are our messengers and their handheld devices, our trucks and even our computer control safes that we place on our customer's premises all the way back to our monitoring centers are processing centers in our data centers so that we can receive events that are taking place in that cash ecosystem around our customers and react and be proactive in our service of them and at the heart of this digital business transformation is the vm ware product suite. We have been able to use the products to successfully architect of hybrid cloud data center in North America. Awesome. I'd like to get to your next, but before I do that, you made a tremendous sacrifice to be here because you just had a two month old baby. How is your sleep getting there? I've been there with twins and we have a nice little gift for you for you here. Why don't you open it and show everybody some side that something. I think your two month old will like once you get to the bottom of all that day. I've. I'm sure something's in there. Oh Geez. That's the better one. Open it up. There's a Vm, wear a little outfit for your two month. Alright guys, this is great. Thank you all. We appreciate your being here and making the sacrifice in the midst of that. But I was amazed listening to you. I mean, we think of Jamaica, it's a vacation spot. It's also an incredible place with athletes and Usain bolt, but when you, the not just the biggest bank in Jamaica, but also one of the innovators and picking areas like containers and so on. How did you build an innovation culture in the bank? Well, I think, uh, to what rughead said the world is going to dissolve and NCB. We have an aspiration to become the Caribbean's first digital bank. And what that meant for us is two things. One is to reinvent or core business processes and to, to ensure that our customers, when they interact with the bank across all channels have a, what we call the Amazon experience and to drive that, what we actually had to do was to work in two moons. Uh, the first movement we call mode one is And no two, which is stunning up a whole set of to keep the lights on, keep the bank running. agile labs to ensure that we could innovate and transform and grow our business. And the heart of that was on the [inaudible] platform. So pks rocks. You guys should try it. We're going to talk about. I'm sure that won't be the last hear from chatting, but uh, that's great. Hey, now I'd like to get a little deeper into the product with all of you folks and just understand how you've engineered that, that transformation. Maybe in sort of the order we covered in my earlier comments in speech. Rohan, you basically began the journey with the private cloud optimization going with, of course vsphere v San and the VX rail environment to optimize your private cloud. And then of course we'll get to the public cloud later. But how did that work out for you and why did you pick v San and how's it gone? So Sunday we started down this journey, the fourth quarter of 2016. And if you remember back then the BMC product was not yet a product, but we still had the vision even back then of bridging from a private data center into a public cloud. So we started with v San because it helped us tackle an important component of our data center stack. Right. And we could get on a common platform, common set of processes and tools so that when we were ready for the full stack, vmc would be there and it was, and then we could extend past that. So. Awesome. And, and I say Dave with a name like Dave Matthews, you must have like all these musicians, like think you're the real date, my out back. What's your favorite Dave Matthew's song or it has to be crashed into me. Right. Good choice rash. But we'll get to music another time. What? NSX was obviously a big transformational capability, February when everyone knows what sky and media and wireless and all of that stuff. Networking is at the core of what you do. Why did you pick Nsx and what have you been able to achieve with it? So I mean, um, yeah, I mean there's, like I say, sky's yeah, maybe your organization. It's incredibly fast moving industry. It's very innovative. We've got a really clever people in, in, in, in house and we need to make sure our product guys and our developers can move at pace and yeah, we've got some great. We've got really good quality metric guys. They're great guys. But the problem is that traditional networking is just fundamentally slow is there's, there's not much you can do about it, you know, and you know to these agile teams here to punch a ticket, get a file, James. Yeah. That's just not reality. We're able to turn that round so that the, the, the devops ops and developers, they can just use terraform and do everything. Yeah, it's, yeah, we rigs for days to seconds and that's in the Aes to seconds with an agile software driven approach and giving them much longer because it would have been hardware driven. Absolutely. And giving the tool set to the do within boundaries. You have scenes with boundaries, developers so they can basically just do, they can do it all themselves. So you empower the developers in a very, very important way. Within a second you had, did you use our insight tools too on top of that? So yes, we're considered slightly different use case. I mean, we're, yeah, we're in the year. You've got general data protection regulations come through and that's, that's, that's a big deal. And uh, and the reality is from what an organization's compliance isn't getting right? So what we've done been able to do is any convenience isn't getting any any less, using vr and ai and Nsx, we're able to essentially micro segment off a lot of Erica our environments which have a lot, much higher compliance rate and you've got in your case, you know, plenty of stores that you're managing with visa and tens of thousands of Vms to annex. This is something at scale that both of you have been able to achieve about NSX and vsn. Pretty incredible. And what I also like with the sky story is it's very centered around Dev ops and the Dev ops use case. Okay, let's come to your Ramon. And obviously I was, when I was talking to the Coobernetti's, uh, you know, our Kubernetes Platform, team pks, and they told me one of the pioneer and customers was National Commercial Bank of Jamaica. I was like, wow, that's awesome. Let's bring you in. And when we heard your story, it's incredible. Why did you pick Coobernetti's as the container platform? You have many choices of what you could have done in terms of companies that are other choices. Why did you pick pks? So I think, well, what happened to, in our interviews cases, we first looked at pcf, which we thought was a very good platform as well. Then we looked at the integration you can get with pqrs, the security, the overland of Nsx, and it made sense for us to go in that direction because you offered 11 team or flexibility on our automation that we could drive through to drive the business. So that was the essence of the argument that we had to make. So the key part with the NSX integration and security and, and the PKS. Uh, and while we've got a few more chairs from the heckler there, I want you to know, Chad, I've got my pks socks on. That's how much I had so much fear. And if he creates too much trouble with security, we can be emotional. I'm out of the arena, you know. Anyway. Um, I wanted to put this chart up because it's very important for all of you, um, and the audience to know that vm ware is making a significant commitment to Coobernetti's. Uh, we feel that this is, as pat talked about it before, something that's going to be integrated into everything we do. It's going to become like a dial tone. Um, and this is just the first of many things you're going to see a vm or really take this now as a consistent thing. And I think we have an opportunity collectively because a lot of people think, oh, you know, containers are a threat to vm ware. We actually think it's a headwind that's going to become a tailwind for us. Just the same way public cloud has been. So thank you for being one of our pioneer and early customers. And Are you using the kubernetes platform in the context of running in a vsphere environment? Yes, we are. We're onto Venice right now. Uh, we have. Our first application will be a mobile banking APP which will be launched in September and all our agile labs are going to be on pbs moving forward medic. So it's really a good move for us. Dave, I know that you've, not yet, I mean you're looking in the context potentially about is your, one of the use cases of Nsx for you containers and how do you view Nsx in that? Absolutely. For us that was the big thing about t when it refresh rocked up is that the um, you know, not just, you know, Sda and on a, on vsphere, but sdn on openstack sdn into their container platform and we've got some early visibility of the, uh, of the career communities integration on there and yeah, it was, it was done right from the start and that's why when we talked to the pks Yeah, it's, guys again, the same sort of thing. it's, it's done right from the start. And so yeah, certainly for us, the, the NSX, everywhere as they come and control plane as a very attractive proposition. Good. Ron, I'd like to talk to you a little bit about how you viewed the public, because you mentioned when we started off this journey, we didn't have Mr. Cloud and aws, we approached to when we were very early on in that journey and you took a bet with us, but it was part of your data center reduction. You're kind of trying to almost to obliterate one data center as you went from three to one. Tell us that story and how the collaboration worked out on we amber cloud. What's the use case? So as I said, our vision was always to bridge to a So we wanted to be able to use public cloud environments to incubate new public cloud, right? applications until they stabilize to flex to the cloud. And ultimately disaster recovery in the cloud. That was the big use case for us. We ran a traditional data center environment where, you know, we run across four regions in the world. Each region had two to three data centers. One was the primary and then usually you had a disaster recovery center where you had all your data hosted, you had certain amount of compute, but it was essentially a cold center, right? It, it sat idle, you did your test once a year. That's the environment we were really looking to get out of. Once vmc was available, we were able to create the same vm ware environment that we currently have on prem in the cloud, right? The same network and security stack in both places and we were actually able to then decommission our disaster recovery data center, took it off, it's took it off and we move. We've got our, our, all of our mission critical data now in the, uh, in the, uh, aws instance using BMC. We have a small amount of compute to keep it warm, but thanks to the vm ware products, we have the ability now to ratchet that up very quickly in a Dr situation, run production in the cloud until we stabilized and then bring that workload back. Would it be fair to tell everybody here, if you are looking at a Dr or that type of bursting scenario, there's no reason to invest in a on premise private cloud. That's really a perfect use case of We, I know certainly we had breaks. this, right? Sorry. Exactly. Yeah. We will no longer have a, uh, a physical Dr a center available anywhere. So you've optimized your one data center with the private cloud stack will be in cloud foundation effectively starting off a decent and you've optimized your hybrid cloud journey, uh, with we cloud. I know we're early on in the journey with Nsx and branch, so we'll come back to that conversation may next year we discover new things about this guy I just found out last night that he grew up in the same town as me in Bangalore and went to the same school. So we will keep a diary of the schools at rival schools, but the last few years with the same school, uh, Dave, as you think about the future of where you want to this use case of network security, what are some of the things that are on your radar over the course of the next couple of months and quarters? So I think what we're really trying to do is, um, you know, computers, this is a critical thing decided technology conference, computers and networks are a bit boring, but rather we want to make them boring. We want to basically sweep them away from so that our people, our customers, our internal customers don't have to think about it were the end that we can make him, that, that compliance, that security, that whole, that whole framework around it. Um, regardless of where that work, right live as living on premise, off premise, everywhere you know. And, and even Aisha potentially out out to the edge. How big were your teams? Very quickly, as we wrap up this, how big are the teams that you have working on network is what was amazing. I talked to you was how nimble and agile you're with lean teams. How big was your team? The, the team during the, uh, the SDDC stack is six people. Six, six. Eight. Wow. There's obviously more that more. And we're working on that core data center and your boat to sleep between five and seven people. For it to brad to both for the infrastructure and containers. Yes. Rolling on your side. It's about the same. Amazing. Well, very quickly maybe 30 seconds. Where do you see the world going? Rolling. So, you know, it brings, I pay attention to two things. One is Iot and we've talked a little bit about that, but what I'm looking for there as digital signals continue to grow is injecting things like machine learning and artificial intelligence in line into that flow back so we can make more decisions closer to the source. Right. And the second thing is about cash. So even though cash volume is increasing, I mean here we are in Vegas, the number one cash city in the US. I can't ignore the digital payments and crypto currency and that relies on blockchain. So focusing on what role does blockchain play in the global world as we go forward and how can brings, continue to bring those services, blockchain and Iot. Very rare book. Well gentlemen, thank you for being with us. It's a pleasure and an honor. Ladies and gentlemen, give it up for three guests. Well, um, thank you very much. So as you saw there, it's great to be able to see and learn from some of these pioneering customers and the hopefully the lesson you took away was wherever your journey is, you could start potentially with the private cloud, embark on the journey to the public cloud and then now comes the next part which is pretty exciting, which is the journey off the desktop and removal what digital workspace. And that's the second part of this that I want to explore with a couple of customers, but before I do that, I wanted to set the context of why. What we're trying to do here also has economic value. Hopefully you saw in the first set of charts the economic value of starting with the heart, the lungs, any of that software defined data center and moving to the ultimate hybrid cloud had economic value. We feel the same thing here and it's because of fundamental shift that started off in the last seven, 10 years since iphone. The fact of the matter is when you look at your fleet of your devices across tablets, phones and laptops today is a heterogeneous world. Twenty years ago when the company started, it was probably all Microsoft devices, laptops now phones, tablets. It's a mixture and it was going to be a mixture for the rest of them. I think for the foreseeable time, with very strong, almost trillion market cap companies and in this world, our job is to ensure that heterogeneous digital workspace can be very easily managed and secured. I have a little soft corner for this business because the first three years of my five years here, I ran this business, so I know a thing about these products, but the fact of the matter is that I think the opportunity here is if you think about the 7 billion people in the world, a billion of them are working for some company or the other. The others are children or may not be employed or retired and every one of them have a phone today. Many of them phones and laptops and they're mixed and our job is to ensure that we bring simplicity to this place. You saw a little bit that cacophony yesterday and Pat's chart, and unfortunately a lot of today's world of managing and securing that disparate is a mountain of morass. Okay? No offense to any of the vendors named in there, but it shouldn't be your job to be that light piece of labor at the top of the mountain to put it all together, which costs you potentially at least $50 per user per month. We can make the significantly cheaper with a unified platform, workspace one that has all of those elements, so how have we done that? We've taken those fundamental principles at 70 percent, at least reduction of simplicity and security. A lot of the enterprise companies get security, right, but we don't get simplicity all always right. Many of the consumer companies like right? But maybe it needs some help and facebook, it's simplicity, security and we've taken both of those and said it is possible for you to actually like your user experience as opposed to having to really dread your user experience in being able to get access to applications and how we did this at vm ware, was he. We actually teamed with the Stanford Design School. We put many of our product managers through this concept of design thinking. It's a really, really useful concept. I'd encourage every one of you. I'm not making a plug for the Stanford design school at all, but some very basic principles of viability, desirability, feasibility that allow your product folks to think like a consumer, and that's the key goal in undoing that. We were able to design of these products with the type of simplicity but not compromise at all. Insecurity, tremendous opportunity ahead of us and it gives me great pleasure to bring onstage now to guests that are doing some pioneering work, one from a partner and run from a customer. Please join me in welcoming Maria par day from dxc and John Market from adobe. Thank you, Maria. Thank you Maria and John for being with us. Maria, I want to start with you. A DXC is the coming together of two companies and CSC and HP services and on the surface on the surface of it, I think it was $50,000, 100,000. If it was exact numbers, most skeptics may have said such a big acquisition is probably going to fail, but you're looking now at the end of that sort of post merger and most people would say it's been a success. What's made the dxc coming together of those two very different cultures of success? Well, first of all, you have to credit a lot of very creative people in the space. One of the two companies came together, but mostly it is our customers who are making us successful. We are choosing to take our customers the next generation digital platform. The message is resonating, the cultures have come together, the individuals have come together, the offers have come together and it's resonating in the marketplace, in the market and with our customers and with our partners. So you shouldn't have doubted it. I, I wasn't one of the skeptics, maybe others were. And my understanding is the d and the C Yes. If, and dxc is the digital and customer. if you look at the logo, it's, it's more of an infinity, so digital transformation for customers. But truthfully it's um, we wanted to have a new start to some very powerful companies in the industry and it really was a instead of CSC and HP, a new logo and a new start. And I think, you know, if this resonates very well with what I started off my keynote, which is talking about innovation and customers focused on digital and Adobe, obviously not just a household name, customers, John, many of folks who use your products, but also you folks have written the playbook on a transformation of on premise going cloud, right? A SAS products and now we've got an incredible valuations relative. How has that affected the way you think in it in terms of a cloud first type of philosophy? Uh, too much of how you implement, right? From an IT perspective, we're really focused on the employee experience. And so as we transitioned our products to the cloud, that's where we're working towards as well from an it, it's all about innovation and fostering that ability for employees to create and do some amazing products. So many of those things I talked about like design thinking, uh, right down the playbook, what adobe does every day and does it affect the way in which you build, sorry, deploy products 92. Yeah, I mean fundamentally it comes down to those basics viability and the employee experience. And we've believe that by giving employees choice, we're enabling them to do amazing work. Rhonda, Maria, you obviously you were in the process of rolling out some our technology inside dxc. So I want to focus less on the internal implementation as much as what you see from other clients I shared sort of that mountain of harassed so much different disparate tools. Is that what you hear from clients and how are you messaging to them, what you think the future of the digital workspaces. And I joined partnership. Well Sanjay, your picture was perfect because if you look at the way end user compute infrastructure had worked for years, decades in the past, exactly what we're doing with vm ware in terms of automation and driving that infrastructure to the cloud in many ways. Um, companies like yours and mine having the courage to say the old way of on prem is the way we made our license fees, the way move made our professional services in the past. And now we have to quickly take our customers to a new way of working, a fast paced digital cloud transformation. We see it in every customer that we're dealing with everyday of the week What are some of the keyboard? Every vertical. I mean we're, we're seeing a lot in the healthcare and in a variety of verticals. industry. I'm one of the compelling things that we're seeing in the marketplace right now is the next gen worker in terms of the GIG economy. I'm employees might work for one company at 10:00 in the morning and another company at We have to be able to stand those employees are 10 99 employees up very 2:00 in the afternoon. quickly, contract workers from around the world and do it securely with governance, risk and compliance quickly. Uh, and we see that driving a lot of the next generation infrastructure needs. So the users are going from a company like dxc with 160,000 employees to what we think in the future will be another 200, 300,000 of 'em, uh, partners and contract workers that we still have to treat with the same security sensitivity and governance of our w two employees. Awesome. John, you were one of the pioneer and customers that we worked with on this notion of unified endpoint management because you were sort of a similar employee base to Vm ware, 20,000 odd employees, 1000 plus a and you've got a mixture of devices in your fleet. Maybe you can give us a little bit of a sense. What percentage do you have a windows and Mac? So depending on the geography is we're approximately 50 percent windows 50 slash 50 windows and somewhat similar to how vm ware operates. What is your fleet of mobile phones look like in terms of primarily ios? We have maybe 80 slash 20 or 70 slash 20 a apple and Ios? Yes. Tablets override kinds. It's primarily ios tablets. So you probably have something in the order of, I'm guessing adding that up. Forty or 50,000 devices, some total of laptops, tablets, phones. Absolutely split 60 slash 60,000. Sixty thousand plus. Okay. And a mixture of those. So heterogeneities that gear. Um, and you had point tools for many of those in terms of managing secure in that. Why did you decide to go with workspace one to simplify that, that management security experience? Well, you nailed it. It's all about simplification and so we wanted to take our tools and provide a consistent experience from an it perspective, how we manage those endpoints, but also for our employee population for them to be able to have a consistent experience across all of their devices. In the past it was very disconnected. It was if you had an ios device, the experience might look like this if you had a window is it would look like go down about a year ago is to bring that together again, this. And so our journey that we've started to simplicity. We want to get to a place where an employee can self provision their desktop just like they do their mobile device today. And what would, what's your expectations that you go down that journey of how quickly the onboarding time should, should be for an employee? It should be within 15, 20 minutes. We need to, we need to get it very rapid. The new hire orientation process needs to really be modified. It's no longer acceptable from everything from the it side ever to just the other recruiting aspects. An employee wants to come and start immediately. They want to be productive, they want to make contributions, and so what we want to do from an it perspective is get it out of the way and enable employees to be productive as And the onboarding then could be one way you latch him on and they get workspace quickly as possible. one. Absolutely. Great. Um, let's talk a little bit as we wrap up in the next few minutes, or where do you see the world going in terms of other areas that are synergistic, that workspace one collaboration. Um, you know, what are some of the things that you hear from clients? What's the future of collaboration? We're actually looking towards a future where we're less dependent on email. So say yes to that real real time collaboration. DXC is doing a lot with skype for business, a yammer. I'll still a lot with citrix, um, our tech teams and our development teams use slack and our clients are using everything, so as an integrator to this space, we see less dependent on the asynchronous world and a lot more dependence on the synchronous world and whatever tools that you can have to create real time. Um, collaboration. Now you and I spoke a little last night talking about what does that mean to life work balance when there's always a demanding realtime collaboration, but we're seeing an uptick in that and hopefully over the next few years a slight downtick in, in emails because that is not necessarily the most direct way to communicate all the time. And, and in that process, some of that sort of legacy environment starts to get replaced with newer tools, whether it's slack or zoom or we're in a similar experience. All of the above. All of the above. Are you finding the same thing, John Environment? Yeah, we're moving away. There's, I think what you're going to see transition is email becomes more of the reporting aspect, the notification, but the day to day collaboration is me to products like slack are teams at Adobe. We're very video focused and so even though we may be a very global team around the world, we will typically communicate over some form of video, whether it be blue jeans or Jabber or Blue Jeans for your collaboration. Yeah. whatnot. We've internally, we use Webex and, and um, um, and, and zoom in and also a lot of slack and we're happy to announce, I think at the work breakouts, we'll hear about the integration of workspace one with slack. We're doing a lot with them where I want to end with a final question with you. Obviously you're very passionate about a cause that we also love and I'm passionate about and we're gonna hear more about from Malala, which is more women in technology, diversity and inclusion and you know, especially there's a step and you are obviously a role model in doing that. What would you say to some of the women here and others who might be mentors to women in technology of how they can shape that career? Um, I think probably the women here are already rocking it and doing what you need to do. So mentoring has been a huge part of my career in terms of people mentoring me and if not for the support and I'm real acceptance of the differences that I brought to the workplace. I wouldn't, I wouldn't be sitting here today. So I think I might have more advice for the men than the women in the room. You're all, you have daughters, you have sisters, you have mothers and you have women that you work every day. Um, whether you know it or not, there is an unconscious bias out there. So when you hear things from your sons or from your daughters, she's loud. She's a little odd. She's unique. How about saying how wonderful is that? Let's celebrate that and it's from the little go to the top. So that would be, that would be my advice. I fully endorse that. I fully endorse that all of us men need to hear that we have put everyone at Vm ware through unconscious bias that it's not enough. We've got to keep doing it because it's something that we've got to see. I want my daughter to be in a place where the tech world looks like society, which is not 25, 30 percent. Well no more like 50 percent. Thank you for being a role model and thank you for both of you for being here at our conference. It's my pleasure. Thank you Thank you very much. Maria. Maria and John. So you heard you heard some of that and so that remember some of these things that I shared with you. I've got a couple of shirts here with these wonderful little chart in here and I'm not gonna. Throw it to the vm ware crowd. Raise your hand if you're a customer. Okay, good. Let's see how good my arm is. There we go. There's a couple more here and hopefully this will give you a sense of what we are trying to get done in the hybrid cloud. Let's see. That goes there and make sure it doesn't hit anybody. Anybody here in the middle? Right? There we go. Boom. I got two more. Anybody here? I decided not to bring an air gun in. That one felt flat. Sorry. All. There we go. One more. Thank you. Thank you. Thank you very much, but this is what we're trying to get that diagram once again is the cloud foundation. Folks. The bottom part, done. Very simply. Okay. I'd love a world one day where the only The top part of the diagram is the digital workspace. thing you heard from Ben, where's the cloud foundation? The digital workspace makes them cloud foundation equals a digital foundation company. That's what we're trying to get done. This ties absolutely a synchronously what you heard from pat because everything starts with that. Any APP, a kind of perspective of things and then below it are these four types of clouds, the hybrid cloud, the Telco Cloud, the cloud and the public cloud, and of course on top of it is device. I hope that this not just inspired you in terms of picking up a few, the nuggets from our pioneers. The possible, but every one of the 25,000 view possible, the 100,000 of you who are watching this will take people will meet at all the vm world and before forums. the show on the road and there'll be probably 100,000 We want every one of you to be a pioneer. It is absolutely possible for that to happen because that pioneering a capability starts with every one of you. Can we give a hand once again for the five customers that were onstage with us? That's great.