>>from around the globe. It's the Cube with digital coverage of out systems. Next Step 2020 Brought to you by Out Systems Hi and welcome to the Cubes coverage of out systems. Next step. I'm your host stew Minimum and happy toe. Welcome back to the program. He's relatively fresh off the keynote stage. He's also a cube alum. Eso happy to welcome paella risotto. He's the founder and CEO of Out systems. Hello, Thanks so much for joining us. And thanks for having the queue. But your event >>now it's a pleasure to glad to be here. >>So you know your keynote. You know, one of the big themes we've been talking about for quite a while in the industry, of course, is the growth and importance of developers Onda, something that I heard loud and clear from what you and your team are talking about. It's really about helping companies, you know. It's move faster, it's be more agile, and it's really X. It's banding. Uh, you know, we need mawr developers. We need them to be ableto on ramp faster. Uh, on especially here in 2020. As I said, you and I spoke earlier this year at kind of the early stages of the global pandemic. Right now we know it's, you know, we can't have people slow down even when they can't go to the office, even though a lot of developers were dispersed as it is. So if you could see, you know, give us you know it did this your high level, you know, your customers, the developer community that that you're welcoming here to the show? >>No, Absolutely. I mean, we're really excited about this event is a This has gone way beyond our wildest expectations in terms of tendency and all of that. It's bean to an absolutely fantastic e mean what what we've seen. What we've seen is a growing demand from enterprises for solutions that are extremely differentiated. Um, you can actually get software. You can get digital systems out off out of the box, but there's a new increasing number of systems like portals and the work flows and applications that you actually have to infuse with your with your business process with your intellectual property with you as a business and therefore you have to build your own software. And so the the amount of software that's being built inside organizations is increasing its zits, increasing to a point where these these enterprises are facing all sorts of issues related to to to proliferation to skill. Set the fact that they cannot hire enough developers enough architect and offset cops people. I mean, the skill sets that just staggering and they heard, because they are they want to build this software, but they have a lot of difficulties in finding the tools and the skill sets. >>Yeah, it's great to come to an event like this and hear people. They're excited about building applications. They're they're they're getting into code. Um, it's been almost too easy this year, Palo to say, Uh, there's so many challenges, you know, at home everyone's fighting over bandwidth and space. Andi, there's those challenges. So, you know, we need to be able to see kind of that, that joy into what I can win. I can build things and get things done. So, you know, how are you seeing that? You know what? What feedback are you getting? Um and you know, as we said, 2020 we all know is a challenging year. >>Yeah, it's It's been a challenging gear. But it's also, you know, it's also been a near off year off opportunities. And we see that, uh, all over are we stall based on our prospect days and our partners and our community. And in general, these things events. Adult systems have a very different vibe from your typical corporate event, because one of one of the things that Z that's unique about our systems is everyone who comes to this event have built something unique. And so and it it zvehr e gratifying. When you're talking with customers and you're talking with developers, the one thing they want to talk about is how they fixed one particular, very unique problem that they face using our systems and the exchange these war stories, about how fast they were and how quickly they managed to overcome a particular challenge. Or, uh, when they got the change request from the business, that was, we need to do this in in two hours or 24 hours, whatever horrible timeline that they get and they were able to do it. It's these stories that get exchange around the next step floor in this event, and this one has been going on exactly as we've seen. The other ones which were physical events in the past. >>S O Paulo. On the keynote stage, you talked about the fact that you've now got over 1400 customers. You've got 300 partners. Uh, you're not just some, you know, New startup out system's been around for two decades. Now, talk a little bit about, you know, your growth. Some of the innovations that air that air driving customers in increasing, you know where they're coming houses. >>No, absolutely. I mean, the major major innovations that we have been doing is we we we we have been focused a lot on addressing the need for speed. I mean, the cycles of innovation have been compressing in the past years, and every year there is Ah, there is a further compression of the cycle. And so business are coming back to developers are coming back to i. T. They are some of these business. Uh, some of these business folks departments are completely autonomous in terms of what? Of building some digital systems, and all of them have this need for speed for very high productivity. And so we've bean Ah, lot of our investment has bean first and foremost in, how can we make all these folks way more productive? And we've been doing a tremendous amount of research into the anatomy of building these these applications understanding what are the the typical, most common patterns abstracting them, making them really use using a lot of ai and machine learning to create, uh, to create a almost like a a artificial bots that can help developers move quicker and create serious applications with big architectures without making mistakes. But very, very quickly, Um, and therefore, uh, when When we we provide these things extreme speed, we make sure at the same time. And this is where a lot of our innovation also comes along is ah, is this notion of building these applications right? Which is you. You have to be fast, but not at the expense of lack of security, lack of scalability, lack of availability, non observe ability. You know all these things that are that you don't really pay attention when you just want to create a nap and put some functional requirements designed something into either a nap or workflow, whatever. But when you're scaling from 20 users toe one million users. You need to make sure that you can do that. When you're exposing a portal to the external world, you need to make sure that you're not going to be attacked by hackers. Are you going to have the now service attack or at your mobile application is completely shielded and secure and cannot be penetrated. All of these things are things that are all part that cannot be at the expense of speed. And so that's what we try to do. We try to bring together the speed increasing speed, but at same time building fast building it right and making sure that as you evolve that your application is evergreen doesn't create technical debt. So build it for the future. And we focus a lot on this reason. >>Yeah, definitely heard that team loud and clear. Looking forward to actually, I've got so g your head of products toe walk through. Some of the announcement also got your head of a I in that really fascinating stuff as, uh, you know, like emails. Do they kind of, you know, start making suggestions and, you know, it feels like the tech technology is getting better. It's not like it was a few years ago where it was like I just want to turn that off because the suggestions were slowing me down rather than speeding me up, but moved faster. Um, you know, you see what I want to get to You talked about that flexibility of change, Really. One of the big challenges you know right now is that there's always new technologies. There's new opportunity. I need to move fast. So how do I make sure that I could do something today and not be, you know, locked out of that next new thing thing or be able to make a change? So how do you make sure that you, you know, you've got an architect? We said that that's now been around for decades, but, you know, meeting the needs of developers helping to bring on new developers. Um, that you make sure that you can stay, you know, always modern, if you will. >>Now that's that's a That's a fantastic question. It's a really good point. I mean, one of the trade offs of, uh, one of the easy ways of building these these type of products or platforms is you actually your visual modeling your obstructions, Uh, the things that you build so that you increase productivity in a lot of, um in a lot of scenarios. The easiest path is towards linking whatever technology you're going toe power these applications to the way you build the modeling. Um, and one of the things that that out systems as as has always done we design our platform from day one with the perspective that we knew the underlying technology. Name it. Web stacks to kubernetes toe on premise. Virtual machines to containers serverless, uh, technologies, micro application servers. All of these things we knew they were going to dramatically change in the next years. And we've been proven right in the sense that not only take underneath technology or technology that that's used to build these applications have been changing, but they've been changing faster. And the turmoil of technologies that you can build applications is accelerating at creating a huge problem for enterprises that once a certain level of stability. But they don't also want to become whole old. And so the art systems platform allows you to build your applications at the layer where we adult systems we can replace the underlying technology without you having to rewrite the application and because of our technology, you can basically just republish or we upgrade our platforms and automatically your applications will run on the next best of breed technology that's now hot and that is providing you extra scalability, extra security, extra high availability. We take care of that and we show you how we do it because we were following those type of standards. But it's really around the architectures off of the product at the same time, Ato level of the development of the modeling and a lot of these things. We make sure that there is a certain level of stability and we keep on improving it so that we can bring developers into our community. And those sets are constantly relevant as they move from customer to customer as they move from simpler applications toe highly complex ones. All the investment that they've made on our systems gets rewarded in the next 2357 years. We have a community. We have members of argument that have been with us for more than 15 years and we want to keep it that way >>well, that That's impressive. I'm curious. You know, we've We've had this discussion, I guess. How many years ago was it that now that mark injuries and said that software is eating the world? Palo eso So many companies now you're talking about, you know, building software building that application needs to be a key thing. You know, the role of I t. Just servicing the business isn't enough. I t needs to be tightly. I'd with the business and that capability of building software, doing things fast and reacting eyes so important. So what does this kind of these waves coming together? I mean, for out systems the growth of the company. And, you know, I would have to expect that some of your your newer customers look a little bit different than the ones that have been with you for 15 years. >>You know what? It z actually interesting that the problem that we solving is is a very basic, very old problem. And so it's just that what what has changed in in the recent years is that before it was acceptable for a 19 person to go to the business and say this project is going to take three years or this new report that this change that you want to put in your application is going to take a six months or three months to go into production. And today that's an unacceptable answer. Um, and so today, with these type of platforms, like out systems, this provides it provides a tremendous, uh, pleasant life for the guys who are actually developing and delivering thes digital systems. These applications, because the relationship with the business is a much more constructive one. Instead of you saying no Oh, I want this. I want this new mobile app and, uh, and someone coming back to you. Okay, give me two million and give me 12 months or 14 months to build this this app. Now you can go back and say, OK, well, that that's going to take me one week and I have off a guy ready to build that for you. That first version and they can work together with you so that we get those requirements right, because we know that the model application is going to be it. The first version we're going to produce is not going to be the one that you want And so we want to reiterate that conversation is the holy Grail of what we always wanted in the relationship between 90 and the business and now way have it with without systems. And that's the That's the alert. Now, if you look into the tens of industries, this particular type of characteristic is this dynamic between business I t and building. These things exist in every industry, and that's why our target addressable market is so huge. And that's why we're growing so fast at this point, because it's a it's a capability that everyone wants and before it just looks magic now, before it was considered impossible. And that's why people didn't ask for >>it. Paolo talking about that, that growth in that potential? What's your commentary on? You know the skill gaps out there, You know, how do we onboard Mawr developers, You know what's what's the opportunity and the challenge that you see out there just really when you talk about the future of jobs in this space? >>Well, um, what what we've seen is that, for instance, we measured we're very scientific. Adult systems about looking had the anatomy of skills and the what are the skill sets needed to build what type of systems. And it's not all or nothing thing. A lot off. People try to sometimes simplify and say there is this notion of the professional developer on the business developer or or even the cities and developer, which is a term we don't really enjoy it out systems that much. Um, but it's this very binary separation, and what we've seen in reality is that there is, ah, continuum. A spectrum of skill sets that we can pile up. And we can create and develop tools and capabilities, for instance, in the out systems platform that allow us to take an increasingly larger number of backgrounds and people to build an increasingly larger number of more complex applications. And so it z kind of a moving target. But the potential is that the shortage of computer science grads that exist today in the world on its not Onley in the Western world is it's all over Asia Latin America places where you'd consider that you have enough talent to fulfill the demand. Demand is huge compared with that supply of developers and so being able to, for instance, happening on on the stem, Um, the science majors being able to tap on social grads like architectural, uh, architect's and normal civil architects and the, uh, social engineers and and and all of that, all of those profiles we have found that we can bring them into the out systems community, and then they have them complement the sum of their natural skills with some technical skills and being able to actually produce these systems. And so we by doing that, we multiplied by 10 the pool of available resources to our to our customers and to to the enterprises want to build software. But they're facing this issue of the skills shortened. >>Oh, Paula, we We've got a great lineup for our coverage with the Cube. I've got a couple of your customers. I mentioned some of the executives. I've got your head of developer and community on there, but want to give you the final word. You know, takeaways you want. You know that the the audience out there toe have to understand about out systems today in the strategy going forward. >>Well, I think what what I wanted to say is that we've we've proven that we've been around for some time. And the reason for this is because it takes a while to build a product that's truly comprehensive and powerful enough that you can build complex, serious applications very quickly, but that are also that do not, uh, that you don't have to be facing a wall of security, of scalability and all of that. So this is a platform that takes a long time to get right. It takes a lot of input from our from our install base. Takes a lot off. Ah, lot of learnings from all the, uh, hundreds of thousands of applications and projects we've seen. But today our customers can take that benefits and move forward very, very quickly. Andi, we're going to stay around for many years to come because it's such a pleasurable job to be able to help all of these enterprises become as innovative as they can and as fast as they can. So I'm really excited about being in this position as we have today. >>Well, Paulo, really pleasure for us toe Be part of this event. Thanks so much and definitely looking forward to talking to the rest of your your team's your customer in the ecosystem. >>Thank you too. >>Stay with us for more coverage. Jumps to minimum. And thanks. As always, for watching. Thank you.

>>from around the globe. It's the Cube covering Google Cloud. Next on Air 20. Hi, I'm Stew Minimum And and this is the Cube's coverage of Google Cloud next 20 on air, Of course. Last year we were all in person in San Francisco. This year it's an online experience. It's actually spanning many weeks and this week when we're releasing the Cube interviews, talking about application modernization, happy to welcome back program two of our Cube alumni. Chris Well, I've got Aparna Sinha, Uh, who is the director of product management, and joining her is Pali Bhat, who's the vice president of product and design, both with Google Cloud Poly. Welcome back. Thanks so much for joining us. >>Thank you. Good to be here. >>Well, so it goes without saying it. That 2020 has had quite a lot of changes. Really affect it. Start with you. You know, obviously there's been a lot of discussion is what is the impact of the global pandemic? The ripple in the economy on cloud. So I would love to hear a little bit. You know what you're hearing from your customers. What? That impact has been on on you and your business. >>Yes to thank thank you for asking as I look at our customers, what's been most inspiring for me to see is how organizations and the people in those organizations are coming together to help each other during this unprecedented event. And one of the things I wanted to highlight is, as we all adjust to this sort of new normal, there are two things that I keep seeing across every one of our customers. Better operation efficiency, with the focus on cost saving is something that's a business imperative and has drawn urgency. And the second bit is an increased focus on agility and business innovation. In the current atmosphere, where digital has truly become gone from being one of the channels being D channel, we're seeing our customers respond by being more innovative and reaching their customers in the way that they want to be rich. And that's been, for me personally, very inspiring to see. And we turned on Google Cloud to be a part of helping our customers in this journey in terms of our business itself. We're seeing tremendous momentum around our organization business because it plays directly into these two business imperatives around operational efficiency, cost saving and, of course, business innovation and agility. In Q two of 2020 we saw more than 100,000 companies use our application modernization platform across G ke and those cloud functions Cloud Run and our developers tools. So we've been, uh, just tagged with the response of how customers are using our tools in order to help them run their businesses, operate more efficiently and be more innovative on behalf of their customers. So we're seeing customers use everything from building mission critical applications who then securing, migrating and then operating our services. And we've also seen that customers get tremendous benefits. We've seen up to a 35% increase simply by using our own migration tools. And we've also seen it up to 75% improvement to all of the automation and re platform ing that they can do with our monetization platform. That's been incredible. What I do want to do. Those have a partner chime in on some of the complexity that these customers are seeing and how we're going about trying to address that >>Yes, eso to help our customers with the application modernization journey. Google Cloud really offers three highly differentiated capabilities. Us to the first one is really providing a consistent development and operations experience, and this is really important because you want the same experience, regardless of whether you're running natively in Google Cloud or you're running across clouds or you're running hybrid or you're running at the edge. And I think this is a truly unique differentiator off what we offer. Secondly, we really give customers and their developers industry leading guidance. And this is particularly important because there's a set of best practices on how you do development, how you run these applications, how you operate them in production for high reliability, a exceptional security staff, the stature and for the maximum developer efficiency on. And we provide the platform and the tooling to do that so that it can be customized to it's specific customers needs and their specific place on that modernization journey. And then the third thing on and I think this is incredibly important as well is that we would ride a data driven approach, a data driven optimization and benchmarking approach so that we can tell you where you are with regard to best practice and then help you move towards best practice, no matter where you're starting. >>Yeah, well, thank you, Aparna and Polly definitely resonates with what we're hearing. You know, customers need to be data driven. And then there's the imperative Now that digital movement Pali last year at the show, of course, Antos was, you know, really the talk of the conference years gone by. We know things move really fast, so if you could, you know, probably don't have time to get all of the news, but share with us the updates what differentiated this year along from a new standpoint, >>Yeah, So we've got tremendous set off improvements to the platform. And one of the things that I wanted to just share was that our customers as they actually migrate on to onto the cloud and begin the modernization journeys in their digital transformation programs. What we're seeing over and over is those customers that start with the platform as opposed to an individual application, are set up for success in the future. The platform, of course, is an tos where your application modernization journey begins. In terms of updates, we're gonna share a series off updates in block post, etcetera. I just want to highlight a few. We're sharing their availability off Antos for their middle swathe things that our customers have been asking about. And now our customers get to run on those on Prem and at the edge without the need for a hyper visor. What this does is helps organizations minimize unnecessary overhead and ultimately unlock all of the new cloud and edge use case. The second bit is we're not in the GF our speech to text on prem capability, but this is our first hybrid AI capability. So customers like Iron Mountain get to use hybrid AI, so they have full control of the infrastructure and have control off their data so they can implement data residency and compliance while still leveraging all of Google Cloud AI capabilities. Third services identity again. This extends existing identity solutions so that you can seamlessly work on and those workloads again. This is going to be generally available for on premise customers and better for Antos on AWS, and you're going to see more and more customers be able to leverage their existing identity investments while still getting the consistency that Anton's provides across environments. In the last one that I like to highlight is on those attached clusters, which lets customers bring any kubernetes conforming cluster on Toronto's and still take advantage of the advanced capabilities that until provides like declarative configurations and service automation. So one of the customers I just want to call out is Cold just built it. Entire hybrid cloud strategy on Anton's Day began with the platform first, and now we're seeing a record number of customers on Cold Start camaraderie. Take advantage of Mantel's tempting. With Macquarie Bank played, there's a number of use cases. I am particularly excited about major league baseball. I'm a big fan of baseball, and Major League Baseball is now using and those for 2020 season and all of the stadium across, trusting a large amount of data and gives them the capability to get those capabilities in stadiums very, really acceptable. All of those >>Okay, quick, quick. Follow up on that and those attached clusters because it was one of the questions I had last year. Google Cloud has partnerships with VM Ware for what they're doing. You know, Red Hat and Pivotal also is part of the VM Ware families, and they have their own kubernetes offering. So should I be thinking of this as a management capability that's similar to like what? What Andrew does Or maybe as your arca, Or is it just a kind of interoperability piece? How do we understand how these multiple kubernetes fit together? >>Yeah. So what we've done with Antos has really taken the approach that we need to help our customers are made and manage the infrastructure to specifically what Antos attach clusters gives our customers is they can have any kubernetes cluster as long as it's kubernetes conformance, they can benefit from all of the things that we provide in terms of automation. One of the challenges, of course, is you know, those two is configuring these very, very large instances in walls. A lot of handcrafting today we can provide declarative configuration. So you automate all of that. So think of this as configures code I think of this is infrastructure scored management scored. We're providing that service automation layer on top of any kubernetes conforming cluster with an tools. >>Great. Alright, uh, it's at modernization weeks, so Ah, partner, maybe bring us in aside. You were talking about your customers and what their what they're doing to modernize what's new that they should be aware of this year. >>Yeah, so So, First of all, you know, our mission is really to accelerate innovation in every organization through making their developers more productive as well as automating their operations. And this is something that is resonating even more in these times. Specifically, I think the biggest news that we have is really around, how we're going to help companies get started with the application modernization so that they can maximize the impact of their modernization efforts. And to do this, we're introducing what we're calling. The Google Cloud Application Modernization program or a Google camp for short on Google Camp has three pieces. It has an assessment, which is really data driven and fact based. It's a baseline assessment that helps organizations understand where they are in terms of their maturity with application modernization. Secondly, we give them a blueprint. This is something that is, is it encapsulates a specific set of best practices, proven best practices from development to security to operations, and it's something that they can put into practice and implement immediately. These practices, they cover the entire application lifecycle from writing the code to the See I CD to running it and operating it for maximum reliability and security. And then the third aspect, of course, is the application platform. And this is a modern platform, but also extremely extensible. And, as you know, it spans across clouds on this enables organizations to build, run and secure and, of course, manage both legacy as well as new applications. And the good news, of course, here is you know, this is a time tested platform. It's something that we use internally as well. For our Cloud ML services are being query omni service capability as well as for apogee, hot hybrid and many more at over time. So with the Google campus really covered all aspects of the application lifecycle. And we think it's extremely important for enterprises to have this capability. >>Yeah, so a party when you talk about the extent ability, I would expect that Google Cloud Run is one of the options there to help give us a bridge to get to server list. If that's where customers looking to my right on >>that, that's rights to the camp program provides is holistic, and it brings together many of our capabilities. So Cloud Code Cloud See I CD Cloud Run, which is our server less offering and also includes G ki e and and those best practices. Because customers for their applications, they're usually using multiple platforms. Now, in the case of Cloud Run, in particular, I want to highlight that there's been a lot of interest in the serverless capability during this last few months. In particular, I think, disproportionate amount of interest and server lists on container Native. In fact, according to the CNC F 2020 State of Cloud Native Development Report, you might have seen that, you know, they noted that 2.7 million cloud native developers are using kubernetes and four million are using serverless architectures or cloud functions, and that about 60% of back and developers are now using containers. So this just points to the the usage that was happening already and is now really disproportionately accelerated. In our case, you know, we've we've worked with several customers at the New York State Department and Media Market. Saturn are two that are really excellent stories with the New York State Department. They had a unemployment claims crisis. There was a lot. Ah, volume. That was difficult for their application to handle. And so we worked with them to re architect their application as a set of micro services on Google Cloud on our public sector team of teamed up with them to roll out a new unemployment website in record time. That website was able to handle the 1600% increase in Web traffic compared to a typical week. And this is very much do, too, the dev ops tooling that we provided and we worked with them on and then with Media market Saturn. This is really an excellent example in EMEA based example of a retailer that was able to achieve an eight X increase in speed as well as a 40% cost reduction. And these are really important metrics in these times in particular because for a retailer in the Cove in 19 crisis, to be able to bring new applications and new features to the hands of their customers is ultimately something that impacts their business is extremely valuable. >>Yeah, you think you bring up a really great point of partner when I traditionally think of application modernization. Maybe I've been in the space to long. But it is. Simplicity is not. The first thing that comes to mind is probably pointed out right now. There's an imperative people need to move fast, so I want to throw it out to both of you. How is Google's trying to make sure that, you know, in these uncertain times that customers can move fast and that with all these technology options that it could be just a little bit simpler? >>Yeah, I think I just, uh you know, start off by saying the first thing we've done is build all of our services from the ground up with automation, simplicity and agility in mind. So we've designed for development teams and operations teams be able to take these solutions and get productive with them right away. In addition, we understand that some of our largest customers actually need dedicated program where they can actually assess where they are and then map out a plan for incremental improvement so they can get on their journey to application modernization. But do it with the highest our way. And that was Google camp that apartment talked about ultimately at Google Cloud. Our mission, of course, is to accelerate innovation. Every organization toe hold developer velocity improvements, but also giving them the operation automation that we talked about with that application modernization platform. So we're very excited to be able to do this with every organization. >>Great. Well, Aparna, I'll let you have the final word Is the application modernization week here at Google Cloud. Next online, you can have the final take away for customers. >>Well, thank you, cio. You know, we are extremely passionate about developers on. We want to make sure that it is easy for anyone, anywhere to be able to get started with development as well as to have a path to, uh, accelerated path to production for their applications. So some of what we've done in terms of simplicity, which, as you said is extremely important in this environment, is to really make it easy to get started on. Some of the announcements are around build packs and the integration of cloud code are plug ins to the development environment directly into our serverless environment. And that's the type of thing that gets me excited. And I think I'm very passionate about that because it's something that applies to everyone. Uh, you know, regardless of where they are or what type of person they are, they can get started with development. And that can be a path to economic renewal and growth not just for companies, but for individuals. And that's a mission that we're extremely passionate about. Google Cloud >>Apartment Poly Thank you so much for sharing all the updates. Congratulations to the team. And definitely great to hear about how you're helping customers in these challenging times. >>Thank you for having us on. >>Thank you. So great to see you again. >>Alright. Stay tuned for more coverage from stew minimum and, as always, Thank you for watching the Cube. Yeah, yeah.

>>from around the globe. It's the Cube with coverage of Coop Con and Cloud, Native Con Europe 2020 Virtual brought to You by Red Hat, The Cloud Native Computing Foundation and its Ecosystem Partners. >>And welcome back to the Cube's coverage of Cube Con Cloud, Native Con Europe 20 twenties Virtual event. I'm Stew Minimum and and happy to Welcome back to the program, two of our Cube alumni. We're gonna be talking about storage in this kubernetes and container world. First of all, we have Sam Warner. He is the vice president of storage, offering management at IBM, and joining him is Brent Compton, senior director of storage and data architecture at Red Hat and Brent. Thank you for joining us, and we get to really dig in. It's the combined IBM and red hat activity in this space, of course, both companies very active in the space of the acquisition, and so we're excited to hear about what's going going. Ford. Sam. Maybe if we could start with you as the tee up, you know, Both Red Hat and IBM have had their conferences this year. We've heard quite a bit about how you know, Red Hat the solutions they've offered. The open source activity is really a foundational layer for much of what IBM is doing when it comes to storage, you know, What does that mean today? >>First of all, I'm really excited to be virtually at Cube Con this year, and I'm also really excited to be with my colleague Brent from Red Hat. This is, I think, the first time that IBM storage and Red Hat Storage have been able to get together and really articulate what we're doing to help our customers in the context of kubernetes and and also with open shift, the things we're doing there. So I think you'll find, ah, you know, as we talked today, that there's a lot of work we're doing to bring together the core capabilities of IBM storage that been helping enterprises with there core applications for years alongside, Ah, the incredible open source capabilities being developed, you know, by red Hat and how we can bring those together to help customers, uh, continue moving forward with their initiatives around kubernetes and rebuilding their applications to be develop once, deploy anywhere, which runs into quite a few challenges for storage. So, Brennan, I'm excited to talk about all the great things we're doing. Excited about getting to share it with everybody else. A cube con? >>Yes. So of course, containers When they first came out well, for stateless environments and we knew that, you know, we've seen this before. You know, those of us that live through that wave of virtualization, you kind of have a first generation solution. You know what application, What environment and be used. But if you know, as we've seen the huge explosion of containers and kubernetes, there's gonna be a maturation of the stack. Storage is a critical component of that. So maybe upfront if you could bring us up to speed you're steeped in, you know, a long history in this space. You know, the challenges that you're hearing from customers. Uhm And where are we today in 2020 for this? >>Thanks to do the most basic caps out there, I think are just traditional. I'm databases. APS that have databases like a post press, a longstanding APS out there that have databases like DB two so traditional APs that are moving towards a more agile environment. That's where we've seen in fact, our collaboration with IBM and particularly the DB two team. And that's where we've seen is they've gone to a micro services container based architecture we've seen pull from the market place. Say, you know, in addition to inventing new Cloud native APS, we want our tried true and tested perhaps I mean such as DB two, such as MQ. We want those to have the benefits of a red hat, open shift, agile environment. And that's where the collaboration between our group and Sam's group comes in together is providing the storage and data services for those state labs. >>Great, Sam, you know I IBM. You've been working with the storage administrator for a long time. What challenges are they facing when we go to the new architectures is it's still the same people it might There be a different part of the organization where you need to start in delivering these solutions. >>It's a really, really good question, and it's interesting cause I do spend a lot of time with storage administrators and the people who are operating the I T infrastructure. And what you'll find is that the decision maker isn't the i t operations or storage operations. People These decisions about implementing kubernetes and moving applications to these new environments are actually being driven by the business lines, which is, I guess, not so different from any other major technology shift. And the storage administrators now are struggling to keep up. So the business lines would like to accelerate development. They want to move to a developed, once deploy anywhere model, and so they start moving down the path of kubernetes. In order to do that, they start, you know, leveraging middleware components that are containerized and easy to deploy. And then they're turning to the I T infrastructure teams and asking them to be able to support it. And when you talk to the storage administrators, they're trying to figure out how to do some of the basic things that are absolutely core to what they do, which is protecting the data in the event of a disaster or some kind of a cyber attack, being able to recover the data, being able to keep the data safe, ensuring governance and privacy of the data. These things are difficult in any environment, but now you're moving to a completely new world and the storage administrators have ah tough challenge out of them. And I think that's where IBM and Red Hat can really come together with all of our experience and are very broad portfolio with incredibly enterprise hardened storage capabilities to help them move from their more traditional infrastructure to a kubernetes environment. >>Maybe if you could bring us up to date when we look back, it, like open stack of red hat, had a few projects from an open source standpoint to help bolster the open source or storage world in the container world. We saw some of those get boarded over. There's new projects. There's been a little bit of argument as to the various different ways to do storage. And of course, we know storage has never been a single solution. There's lots of different ways to do things, but, you know, where are we with the options out there? What's that? What's what's the recommendation from Red Hat and IBM as to how we should look at that? >>I wanna Bridget question to Sam's earlier comments about the challenges facing the storage admin. So if we start with the word agility, I mean, what is agility mean for it in the data world. We're conscious for agility from an application development standpoint. But if you use the term, of course, we've been used to the term Dev ops. But if we use the term data ops, what does that mean? What does that mean to you in the past? For decades, when a developer or someone deploying production wanted to create new storage or data, resource is typically typically filed a ticket and waited. So in the agile world of open shift in kubernetes, it's everything is self service and on demand or what? What kind of constraints and demands that place on the storage and data infrastructure. So now I'll come back to your questions. Do so yes. At the time, that red hat was, um, very heavily into open stack, Red Hat acquired SEF well acquired think tank and and a majority of the SEF developers who are most active in the community. And now so and that became the de facto software defying storage for open stack. But actually for the last time that we spoke at Coop Con and the Rook project has become very popular there in the CN CF as away effectively to make software defined storage systems like SEF. Simple so effectively. The power of SEF, made simple by rook inside of the open shift operator frame where people want that power that SEF brings. But they want the simplicity of self service on demand. And that's kind of the diffusion. The coming together of traditional software defined storage with agility in a kubernetes world. So rook SEF, open shift container storage. >>Wonderful. And I wonder if we could take that a little bit further. A lot of the discussion these days and I hear it every time I talk to IBM and Red Hat is customers air using hybrid clouds. So obviously that has to have an impact on storage. You know, moving data is not easy. There's a little bit of nuance there. So, you know, how do we go from what you were just talking about into a hybrid environ? >>I guess I'll take that one to start and Brent, please feel free to chime in on it. So, um, first of all, from an IBM perspective, you really have to start at a little bit higher level and at the middleware layer. So IBM is bringing together all of our capabilities everything from analytics and AI. So application, development and, uh, in all of our middleware on and packaging them up in something that we call cloud packs, which are pre built. Catalogs have containerized capabilities that can be easily deployed. Ah, in any open shift environment, which allows customers to build applications that could be deployed both on premises and then within public cloud. So in a hybrid multi cloud environment, of course, when you build that sort of environment, you need a storage and data layer, which allows you to move those applications around freely. And that's where the IBM storage suite for cloud packs was. And we've actually taken the core capabilities of the IBM storage software to find storage portfolio. Um, which give you everything you need for high performance block storage, scale out, um, file storage and object storage. And then we've combined that with the capabilities, uh, that we were just discussing from Red Hat, which including a CS on SEF, which allow you, ah, customer to create a common, agile and automated storage environment both on premises and the cloud giving consistent deployment and the ability to orchestrate the data to where it's needed >>I'll just add on to that. I mean that, as Sam noted and is probably most of you are aware. Hybrid Cloud is at the heart of the IBM acquisition of Red Hat with red hat open shift. The stated intent of red hat open shift is to be to become the default operating environment for the hybrid cloud, so effectively bring your own cloud wherever you run. So that that is at the very heart of the synergy between our companies and made manifest by the very large portfolios of software, which would be at which have been, um, moved to many of which to run in containers and embodied inside of IBM cloud packs. So IBM cloud packs backed by red hat open shift on wherever you're running on premises and in a public cloud. And no, with this storage suite for cloud packs that Sam referred to also having a deterministic experience. That's one of the things as we work, for instance, deeply with the IBM DB two team. One of the things that was critical for them, as they couldn't have they couldn't have their customers when they run on AWS have a completely different experience than when they ran on premises, say, on VM, where our on premises on bare metal critical to the DB two team t give their customers deterministic behavior wherever they can. >>Right? So, Sam, I I think any of our audience that it followed this space have heard Red House story about open shift in how it lives across multiple cloud environments. I'm not sure that everybody is familiar with how much of IBM storage solutions today are really this software driven. So ah, And therefore, you know, if I think about IBM, it's like, okay, and by storage or yes, it can live in the IBM Cloud. But from what I'm hearing from Brent in you and from what I know from previous discussion, this is independent and can live in multiple clouds, leveraging this underlying technology and can leverage the capabilities from those public cloud offers. That right, Sam? >>Yeah, that's right. And you know, we have the most comprehensive portfolio of software defined storage in the industry. Maybe to some, it's ah, it's a well kept secret, but those that use it No, the breadth of the portfolio. We have everything from the highest performing scale out file System Teoh Object store that can scale into the exabytes. We have our block storage as well, which runs within the public clouds and can extend back to your private cloud environment. When we talk to customers about deploying storage for hybrid multi cloud in a container environment, we give them a lot of houses to get there. We give them the ability to leverage their existing san infrastructure through the CS I drivers container storage interface. So our whole, uh, you know, physical on Prem infrastructure supports CS I today and then all the software that runs on our arrays also supports running on top of the public clouds, giving customers then the ability to extend that existing san infrastructure into a cloud environment. And now, with storage suite for cloud packs a sprint described earlier, we give you the ability to build a really agile infrastructure, leveraging the capabilities from Red Hat to give you a fully extensible environment and a common way of managing and deploying both on Prem and in the cloud. So we give you a journey with our portfolio to get from your existing infrastructure. Today, you don't have to throw it out it started with that and build out an environment that goes both on Prem and in the cloud. >>Yeah, Brent, I'm glad that you started with database, cause it's not something that I think most people would think about. You know, in a kubernetes environment, you Do you have any customer examples you might be able to give? Maybe Anonymous? Of course. Just talking about how those mission critical applications can fit into the new modern architect. The >>big banks. I mean, just full stop the big banks. But what I'd add to that So that's kind of frequently they start because applications based on structured data remain at the heart of a lot of enterprises. But I would say workload, category number two, our is all things machine Learning Analytics ai and we're seeing an explosion of adoption within the open shift. And, of course, cloud pack. IBM Cloud private for data, is a key market participant in that machine learning analytic space. So an explosion of the usage of of open shift for those types of workloads I was gonna touch just briefly on an example, going back to our kind of data data pipeline and how it started with databases, but it just it explodes. For instance, data pipeline automation, where you have data coming into your APS that are kubernetes based that our open shift based well, maybe we'll end up inside of Watson Studio inside of IBM ah, cloud pack for data. But along the way, there are a variety of transformations that need to occur. Let's say that you're a big bank. You need Teoh effectively as it comes in. You need to be able to run a CRC to ensure to a test that when when you modify the data, for instance, in a real time processing pipeline that when you pass it on to the next stage that you can guarantee well that you can attest that there's been no tampering of the data. So that's an illustration where it began, very with the basics of basic applications running with structured data with databases. Where we're seeing the state of the industry today is tremendous use of these kubernetes and open shift based architectures for machine learning. Analytics made more simple by data pay data pipeline automation through things like open shift container storage through things like open shift server lis or you have scale double functions and what not? So yeah, it began there. But boy, I tell you what. It's exploded since then. >>Yeah, great to hear not only traditional applications, but as you said so, so much interest. And the need for those new analytics use cases s so it's absolutely that's where it's going. Someone. One other piece of the storage story, of course, is not just that we have state full usage, but talk about data protection, if you could, on how you know things that I think of traditionally my backup restore and like, how does that fit into the whole discussion we've been having? >>You know, when you talk to customers, it's one of the biggest challenges they have honestly. And moving to containers is how do I get the same level of data protection that I use today? Ah, the environments are in many cases, more complex from a data and storage perspective. You want Teoh be able to take application consistent copies of your data that could be recovered quickly, Uh, and in some cases even reused. You can reuse the copies, for they have task for application migration. There's there's lots of or for actually AI or analytics. There's lots of use cases for the data, but a lot of the tools and AP eyes are still still very new in this space. IBM has made, uh, prior, uh, doing data protection for containers. Ah, top priority for our spectrum protect suite. And we provide the capabilities to do application aware snapshots of your storage environment so that a kubernetes developer can actually build in the resiliency they need. As they build applications in a storage administrator can get a pane of glass Ah, and visibility into all of the data and ensure that it's all being protected appropriately and provide things like S L A. So I think it's about, you know, the fact that the early days of communities tended to be stateless. Now that people are moving some of the more mission critical workloads, the data protection becomes just just critical as anything else you do in the environment. So the tools have to catch up. So that's a top priority of ours. And we provide a lot of those capabilities today and you'll see if you watch what we do with our spectrum. Protect suite will continue to provide the capabilities that our customers need to move their mission. Critical applications to a kubernetes environment. >>Alright And Brent? One other question. Looking forward a little bit. We've been talking for the last couple of years about how server lists can plug into this. Ah, higher kubernetes ecosystem. The K Native project is one that I, IBM and Red Hat has been involved with. So for open shift and server lis with I'm sure you're leveraging k native. What is the update? That >>the update is effectively adoption inside of a lot of cases like the big banks, but also other in the talk, uh, the largest companies in other industries as well. So if you take the words event driven architecture, many of them are coming to us with that's kind of top of mind of them is the need to say, you know, I need to ensure that when data first hits my environment, I can't wait. I can't wait for a scheduled batch job to come along and process that data and maybe run an inference. I mean, the classic cases you're ingesting a chest X ray, and you need to immediately run that against an inference model to determine if the patient has pneumonia or code 19 and then kick off another serverless function to anonymous data. Just send back in to retrain your model. So the need. And so you mentioned serverless. And of course, people say, Well, I could I could handle that just by really smart batch jobs, but kind of one of the other parts of server less that sometimes people forget but smart companies are aware of is that server lists is inherently scalable, so zero to end scalability. So as data is coming in, hitting your Kafka bus, hitting your object store, hitting your database and that if you picked up the the community project to be easy, Um, where something hits your relational database and I can automatically trigger an event onto the Kafka bus so that your entire our architecture becomes event >>driven. All right. Well, Sam, let me give you the funding. Let me let you have the final word. Excuse me on the IBM in this space and what you want them to have his takeaways from Cube con 2020 Europe. >>I'm actually gonna talk to I think, the storage administrators, if that's OK, because if you're not involved right now in the kubernetes projects that are happening within your enterprise, uh, they are happening and there will be new challenges. You've got a lot of investments you've made in your existing storage infrastructure. We had IBM and Red Hat can help you take advantage of the value of your existing infrastructure. Uh, the capabilities, the resiliency, the security of built into it with the years. And we can help you move forward into a hybrid, multi cloud environment built on containers. We've got the experience and the capabilities between Red Hat and IBM to help you be successful because it's still a lot of challenges there. But But our experience can help you implement that with the greatest success. Appreciate it. >>Alright, Sam and Brent, Thank you so much for joining. It's been excellent to be able to watch the maturation in this space of the last couple of years. >>Thank you. >>Alright, we'll be back with lots more coverage from Cube Con Cloud, native con Europe 2020 the virtual event. I'm stew Minimum And thank you for watching the Cube. Yeah, yeah, yeah, yeah

>>from around the globe. >>It's the Cube with coverage >>of Coop con and cloud, Native con Europe 2020 Virtual brought to you by Red Hat, The Cloud Native Computing Foundation and its ecosystem partners. Welcome back. I'm stew minimum. And this is the Cube's coverage of cube con cloud, native con Europe 2020 of course, happening virtual this year. We always love when we get to talk to the practitioners in this community. So much happening in the developer space and really excited to have on the program first time guest in a very timely topic, we welcome our bod. Hassani, Who is the back and lead for house? My flattening, which is a joint research project. It related to code 19 associated with the University of Toronto. About thanks so much for joining us. >>Thank you. >>All right, so maybe explain how is my flattening? You know, the term flattening the curve is something that I think everyone around the globe is familiar with. Now, um, you know, Canada, you've got some great initiatives going. So help us understand how you got involved in this in what? What is the project? Sure, So I'll >>take a stock to March, which now feels like years ago. Um, back in March, way could look across in Europe, and we saw that. You know, I feel we're being overwhelmed. This new Cobra thing was happening, and there seems to be nothing happening here despite the fact that we know what was going on in Europe. So this whole collaboration started. It's really the brainchild of Dr Ben. Fine. Who's the radiologist that actually and partners on the idea was, Why don't we put all the data that is related to co bid, uh, for the province of Ontario, where I'm from in one place, right. So for the data mining people, like a lot of people on the on the program here and for the data minded people of Ontario to be able to have the information they need to make targeted both of the general public on that policy makers to really empower them with the right tools. We know the data was siloed in health care, and we know, you know, when this whole thing started, everything was on a website, you would get a daily update, but it wasn't something that you could analyze. Something you couldn't use. Really? It was unusable. How everything kind of started it. What if we did something about that? What if we brought all the data in one place? What if we visualize it and put all the resources in place that was released? How is my fattening got a Which is this initiative that I got involved with back in March and what we've been doing is building a number of dashboards based on Kobe data that are close to real time as possible. Doing a number of analyses. Um, the answer, your specific questions and doing deep dives into specific question. We have a team of scientific experts where our leadership, um you know Dr Ben Fine. I mentioned earlier. There's Dr Laura Rosello, the epidemiologists out of Ah, Perceptron. Oh, and then we have a Dr Alley that he's Austin Oy. Who the data science lead over it. Quick. Also, we got this kind of three perfect or the organization of the right talent required, and we've been trying Yeah, and whatever way we can by making the data transparent, >>Yeah, there's been a lot of initiatives, obviously that have had to accelerate really fast during this time it bring us inside a little bit. How long did it take to spend the site up? How do you make sure you're getting good data in Who decides? You know which visualizations love to hear a little bit about? You know how that has matured over the months that you've had project out there >>for sure. So when we started what people were doing out on Twitter, really, where there's a lot of this activity was happening was people were grabbing expect sheets and typing out every day what was happening. And I mean, coming from I'm not by any means a technical developer. That's not what I specialize in, but having some development dot com, and it makes sense that things could be done so much better. So we started to build data pipelines. Starting in March. We had a couple of government sources that were public. It was basically scrapping the government website and recording that in a database. Um, and then we start to visualize that we're using, you know, whatever we could that we started with Pablo just because we had a few. We're trying to build a community, right? So a community people want help and do this. But we have some tableau experts on our team and our community and, you know, the way we went. So we had the database. We started to connect with tableau and visualize it. Do you know, besides into and also that and then the project has matured from that web stopper ever since, with more complex data, pipeline building and data from different sources and visualizing them in different ways and expanding our dash boarding and expanding our now >>well in the cube con show that we're here at is so much about community. Obviously, open source is a major driver of what's going on there. So it sounded like that was that was a big piece of what you're working on. Help us bring inside out of that community build. I'd love to hear if there's any projects and tools you mentioned tableau for visualization, but anything from open source also that you're using. >>So actually, I I've never been involved in open source project before That this was kind of my first attempt, if you will, on we started, uh, on get hub quite early on. Actually, one of the partners I got involved in re shots was was Red hat off course. They're known for doing open source and for selling at it, and we have some amazing help from them into how we can organize community. Um, and we started to move the community over from getting up to get lab. You know, we started to the way we collaborate in slack. Ah, lot of times. And there's a lot of silos that we started to break those down and move them into get lab. And all conversations were happening in public that would beam or more closer to an open source approach. And honestly, a lot of people that are involved are our students, grass students who want to help our people in the community that want to help people from all kind of different backgrounds. I think we're really bringing in open source is not not a known concept in a lot of these clinical scientific communities, right? It's a lot more developer oriented, and I think it's been it's been learning opportunity for everyone involved. Uh, you know, something that may seem kind of default or basic have been a big learning opportunity for everyone of, you know, issues shocking and labeling and using comments and I'll going back into our own old ways of like, emailing people are people. Um, they had been digital art to it, and we'll get a lot of the big one. Um, we went from having this kind of monolithic container rising it and using Kubernetes, of course, were developed with the help of Red Hat. We're able to move everything over to their open shift dedicated platform, and that was that allowed us to do is really do a lot of do things a lot better and do things in a more mature way. Um, that's that's quite a bit of information, but that's kind of high level. What it? >>Well, no, it's great. We One of the things we've been poking out for the last few years is you know, in the early days you talk about kubernetes. It was Oh, I need things at a scale on And, you know, while I'm sure that the amount of data and scale is important, speed was a major major piece of what you need to be involved in and you'll be able to rally and James So can you talk a little bit more. Just open shift. What did that bring to the environment? Any aspects related to the data that red hat help you with. >>So a few things there. The one thing that open shift I think really helped us with was really mean and how to help us with generally was establishing a proper see I CD pipeline. Right. So now we we use git lab itself. We have get lab runners that everyone, basically all developers involved have their own branches when they push code to get auto. We like to their branch. It just made everything a lot easier and a lot faster to be able to push things quickly without worrying about everything breaking That was definitely a big plus. Um, the other thing that we're doing with, uh that is using containers. Actually, we've been working on this open data hub, which is, you know, working on another great open source project which is again built on kubernetes and trying to break down some of the barriers when it comes to sharing data in the healthcare system. Um, we're using that and we, with the help of red, how we're able to deploy that to be able to collaborate between hospitals, share data securely. You do security analytics and try to break down some of these silos that I've gone up due to fears over security and find the so That's another great example open source helping us kind of pushing forward. >>Well, that that's I'm glad you brought that up The open data hub, that collaboration with other places when you have data being able to share that, you know, has to be important talk. This was a collaboration to start with, you know, what's the value of being able to work with other groups and to share your data beyond beyond just the community that's working on it. >>So if you think about what's happening right now in a lot of hospitals in Canada, and I mean it's the same in the US is everyone is in this re opening stage. We shut down the economy. We should down a lot of elective surgeries and a lot of procedures. I know hospitals are trying to reopen right so and trying to figure out how to go back to their old capacity, and in that they're all trying to solve the same problem in different ways. So everyone is in their silo trying to tackle the same problems in a way. So what we're trying to do is basically get everyone together and collaborate on this open, open source environments, right? And what this open data allows us to do in to some degree alleviate some of the fears over sharing data so that we're not all doing the same thing in parallel are not talking to each other. We're able to share code, share data, get each other's opinions and, you know, use your resources in the healthcare system or official the drill, you know, all trying to address the same goal here. >>So imagine if you've had a lot of learnings from this project that you've done. Have you given any thought to? You know, once you get past that kind of the immediate hurdle of covert 19 you know what? Will this technology be able to help you going forward? You know, what do you see? Kind of post dynamic, if you will. >>I think the last piece I touched on, there is a big thing that I'm really hoping we'll be able to push forward past the pandemic. I think what? What the pandemic has shown us is the need for more transparency and more collaboration and being able to be more agile in response to things faster. And that's know how they're operating. And I think we know that now we can see that. I'm hoping that can be used as an opportunity to be able to bring people together to collaborate on projects like, How's my funding outside of this, right? We're not Not only the next pandemic. Hopefully I never come. Um but but for other, bigger problem that we face every day, collaboration can only help things, not tender thing. I'm hoping that's one big side effect that comes out of this. And I think the data transparency thing is is another big one that I'm hoping can improve outside of the situation. >>Yeah, I I wonder if I can ask you just a personal question. We've heard certain organizations say that, you know, years of planning have been executed in months. When I think about all the technologies that you had thrown at you, all the new things you learned often that something that would have taken years. But you didn't month. So how do you work through that? You know, there's only 24 hours in any day, and we do need some sleep. So what was important from your standpoint? What partners into tools helped, you know, and And the team, you know, take advantage of all of these new technologies. >>Yeah, honestly, I think that the team is really, really important. We've had an amazing set of people that are quite diverse and then usually would, quite honestly, never be seen in the same room together just because of all the different backgrounds that are there. Um, so that was a big driver. I think everyone was motivated to get things done. What happens when we first launched the site? We, you know, put it together. Basic feedback mechanism. Where we where we could hear from the public on. We've got an outpouring of support, people saying that they found that information really useful. And I think that pushed everyone to work harder and ah, and kind of reinforces our belief that this is what we're doing is helpful on, is making a difference in someone's life. And I think everyone that helped everyone work harder in terms of some of the tools that we use. Yeah, I totally agree. I think there was a 1,000,000 things that we all learned. Um, and it definitely wasn't amazing. Growing opportunity, I think, for the whole group. Um, I I don't know if there's a There's any wisdom I can impart. They're more than I think we were just being pushed by the need and being driven by the support that we're getting. Okay, >>well, you know, when there's a necessity to get things done, it's great to see the team execute the last question I have for you. You've got all this data. You've got visualizations. You've been going through a lot of things any any interesting learnings that you had or something that you were. You able to visualize things in a certain way in the community, reacted anything that you've learned along the way. That may be surprised you. >>That's a really interesting question there. I think the biggest, the biggest learning opportunity or surprise for me was what? How much people are willing to help if you just write, um, a lot of people involved. I mean, this is a huge group of volunteers who are dedicating their time to this because they believe in it on because they think they're doing the right thing and they're doing it for a bigger cause. It sounds very cheesy. Um, but I think that was wonderful to me to see that we can bring together such diverse people to dedicate their time for freedom to do something for the public. >>Yeah, well, and along that note, I I see on the website there is a get involved. But so is there anything you know, skill set or people that you're looking for, uh, further to help the team >>100%. So I think when I every time we do a presentation of any thought really got for anyone who's watching to just go on our site and get involved, there's a 1,000,000 different things that you can get involved with. If you're a developer, we can always use help. If you're a data, this person, we can always use help If you're a designer, honestly, there were a community driven organization. Uhm and we can always use more people in that community. That's that's the unique thing about the organization. 100%. Please do to house my finding, Dr and you get involved in get Lab. >>Well, so far, but thank you so much for sharing. We definitely encourage the unity get involved. It's projects like this that are so critically important. Especially right now during the pandemic. Thanks so much for joining. And thank you for all the work the team did. >>Thank you for having me. >>Alright. And stay tuned for more coverage from Cube Con Cloud native on 2020 in Europe Virtual Edition. I'm Stew Minimum. And thank you for watching the Cube. Yeah, yeah, yeah, yeah, yeah, yeah

>>from the Cube Studios in Palo Alto in Boston, connecting with thought leaders around the globe. These are cloud native insights. Hi, I'm stew Minimum and the host of Cloud Native Insights. And the threat that we've been pulling on with Cloud Native is that we needed to be able to take advantage of the innovation and agility that cloud in the ecosystem around it can bring, not just the location. It's It's not just the journey, but how do I take advantage of something today and keep being able to move for Happy to welcome back to the program one of our regulars and someone that I've had lots of discussion about? Cloud Cloud. Native Serverless So Cory Quinn, the Keith Cloud economists at the Duck Bill Group. Corey, always good to see you. Thanks for joining us. >>It is great to see me. And I always love having the opportunity to share my terrible opinions with people who then find themselves tarred by the mere association. And there's certainly no exception to use, too. Thanks for having me back. Although I question your judgment. >>Yeah, you know, what was that? Pandora's box. I open when I was like Hey, Corey, let's try you on video so much. And if people go out, they can look at your feet and you've spent lots of money on equipment. You have a nice looking set up. I guess you missed that one window of opportunity to get your hair cut in San Francisco during the pandemic. But be doesn't may Corey, why don't you give our audience just the update You went from a solo or mentor of the cloud? First you have a partner and a few other people, and you're now you've got economists. >>Yes, it comes down to separating out. What I'm doing with my nonsense from other people's other people's careers might very well be impacted by it considered tweet of mine. When you start having other clouds, economists and realize, okay, this is no longer just me we're talking about here. It forces a few changes. I was told one day that I would not be the chief economist. I smile drug put on a backlog item to order a new business cards because it's not like we're going to a lot of events these days, and from my perspective, things continue mostly a base. The back. To pretend people now means that there's things that my company does that I'm no longer directly involved with, which is a relief, that absolutely, ever. But it's been an interesting right. It's always strange. Is the number one thing that people who start businesses say is that if they knew what they were getting into, they'd never do it again. I'm starting to understand that. >>Yeah, well, Corey, as I mentioned you, and I have had lots of discussions about Cloud about multi Cloud server. Listen, like when you wrote an article talking about multi cloud is a worse practice. One of the things underneath is when I'm using cloud. I should really be able to leverage that cloud. One of the concerns that when you and I did a cube con and cloud native con is does multi cloud become a least common denominator? And a comment that I heard you say was if I'm just using cloud and the very basic services of it, you know, why don't I go to an AWS or an azure which have hundreds of services? Maybe I could just find something that is, you know, less expensive because I'm basically thinking of it as my server somewhere else. Which, of course, cloud is much more than so you do with a lot of very large companies that help them with their bills. What difference there differentiates the companies that get advantage from the cloud versus those that just kind of fit in another location, >>largely the stories that they tell themselves internally and how they wind up adapting to cloud. If the reason I got into my whole feel about why multi cloud is a worst practice is that of you best practices a sensible defaults, I view multi cloud as a ridiculous default. Sure, there are cases where it's important, and so I don't say I'm not suggesting for a second that those people who are deciding to go down that are necessarily making wrong decisions. But when you're building something from scratch with this idea toward taking a single workload and deploying it anywhere in almost every case, it's the wrong decision. Yes, there are going to be some workloads that are better suited. Other places. If we're talking about SAS, including that in the giant wrapper of cloud definition in terms of what was then, sure you would be nuts to wind of running on AWS and then decide you're also going to go with codecommit instead of git Hub. That's not something sensible people to use get up or got sick. But when I am suggesting, is that the idea of building absolutely every piece of infrastructure in a way that avoids any of the differentiated offerings that your primary cloud provider uses is just generally not a great occasionally you need to. But that's not the common case, and people are believing that it is >>well, and I'd like to dig a little deeper. Some of those differentiated services out there there are concerned, but some that said, You know, I think back to the past model. I want to build something. I can have it live ever anywhere. But those differentiated services are something that I should be able to get value out of it. So do you have any examples, or are there certain services that you have his favorites that you've seen customers use? And they say, Wow, it's it's something that is effective. It's something that is affordable, and I can get great value out of this because I didn't have to build it. And all of these hyper scaler have lots of engineers built, building lots of cool things. And I want to take advantage of that innovation. >>Sure, that's most of them. If we're being perfectly honest, there are remarkably few services that have no valid use cases for no customer anywhere. A lot of these solve an awful lot of pain that customers have. Dynamodb is a good example of this Is that one a lot of folks can relate to. It's super fast, charges you for what you use, and that is generally yet or a provision Great. But you don't have to worry about instances. You have to worry about scaling up or scaling down in the traditional sense. And that's great. The problem is, is great. How do I migrate off of this on to something else? Well, that's a good question. And if that is something that you need to at least have a theoretical exodus for, maybe Dynamo DV is the wrong service for you to pick your data store personally. If I have to build for a migration in mind on no sequel basis, I'll pick mongo DB every time, not because it's any easier to move it, but because it's so good at losing data, that'll have remarkably little bit left. Migrate. >>Yeah, Corey, of course. One of the things that you help customers with quite a bit is on the financial side of it. And one of the challenges if I moved from my environment and I move to the public cloud, is how do I take advantage not only of the capability to the cloud but the finances of the cloud. I've talked to many customers that when you modernize your pull things apart, maybe you start leveraging serverless capabilities. And if I tune things properly, I can have a much more affordable solution versus that. I just took my stuff and just shoved it all in the cloud kind of a traditional lift and shift. I might not have good economics. When I get to the cloud. What do you see along those lines? >>I'd say you're absolutely right with that assessment. If you are looking at hitting break even on your cloud migration in anything less than five years, it's probably wrong. The reason to go to Cloud is not to save money. There are edge cases where it makes sense, Sure, but by and large you're going to wind up spending longer in the in between state that you would believe eventually you're going to give up and call it hybrid game over. And at some point, if you stall long enough, you'll find that the cloud talent starts reaching out of your company. At which point that Okay, great. Now we're stuck in this scenario because no one wants to come in and finish the job is harder than we thought we landed. But it becomes this story of not being able to forecast what the economics are going to look like in advanced, largely because people don't understand where their workloads start and stop what the failure modes look like and how that's going to manifest itself in a cloud provider environment. That's why lift and shift is popular. People hate, lift and ship. It's a terrible direction to go in. Yeah, so are all the directions you can go in as far as migrating, short of burning it to the ground for insurance money and starting over, you've gotta have a way to get from where you are, where you're going. Otherwise, migration to be super simple. People with five weeks of experience and a certification consult that problem. It's but how do you take what's existing migrated end without causing massive outages or cost of fronts? It's harder than it looks. >>Well, okay, I remember Corey a few years ago when I talk to customers that were using AWS. Ah, common complaint was we had to dedicate an engineer just to look at the finances of what's happening. One of the early episodes I did of Cloud Native Insights talked to a company that was embracing this term called Been Ops. We have the finance team and the engineering team, not just looking back at the last quarter, but planning understanding what the engineering impacts were going forward so that the developers, while they don't need tohave all the spreadsheets and everything else, they understand what they architect and what the impact will be on the finance side. What are you hearing from your customers out there? What guidance do you give from an organizational standpoint as to how they make sure that their bill doesn't get ridiculous? >>Well, the term fin ops is a bit of a red herring in there because people immediately equate it back to cloud ability before their app. Geo acquisitions where the fin ops foundation vendors are not allowed to join except us, and it became effectively a marketing exercise that was incredibly poorly executed in sort of poisoned the well. Now the finance foundations been handed off to the Cloud Native Beauty Foundation slash Lennox Foundation. Maybe that's going to be rehabilitated, but we'll have to find out. One argument I made for a while was that developers do not need to know what the economic model in the cloud is going to be. As a general rule, I would stand by that. Now someone at your company needs to be able to have those conversations of understanding the ins and outs of various costs models. At some point you hit a point of complexity we're bringing in. Experts solve specific problems because it makes sense. But every developer you have does not need to sit with 3 to 5 days course understanding the economics of the cloud. Most of what they need to know if it's on a business card, it's on an index card or something small that is carplay and consult business and other index ramos. But the point is, is great. Big things cost more than small things. You're not charged for what you use your charger for. What you forget to turn off and being able to predict your usage model in advance is important and save money. Data transfers Weird. There are a bunch of edge cases, little slice it and ribbons, but inbound data transfer is generally free. Outbound, generally Austin arm and a leg and architect accordingly. But by and large for most development product teams, it's built something and see if it works first. We can always come back later and optimize costs as you wind up maturing the product offering. >>Yeah, Cory, it's some of those sharp edges I've love learning about in your newsletter or some of your online activities there, such as you talked about those egress fees. I know you've got a nice diagram that helps explain if you do this, it costs a lot of money. If you do this, it's gonna cost you. It cost you a lot less money. Um, you know, even something like serverless is something that in general looks like. It should be relatively expensive, but if you do something wrong, it could all of a sudden cost you a lot of money. You feel that companies are having a better understanding so that they don't just one month say, Oh my God, the CFO called us up because it was a big mistake or, you know, where are we along that maturation of cloud being a little bit more predictable? >>Unfortunately, no. Where near I'd like us to be it. The story that I think gets missed is that when you're month over, month span is 20% higher. Finance has a bunch of questions, but if they were somehow 20% lower, they have those same questions. They're trying to build out predictive models that align. They're not saying you're spending too much money, although by the time the issues of the game, yeah, it's instead help us understand and predict what's happening now. Server less is a great story around that, because you can tie charges back to individual transactions and that's great. Except find me a company that's doing that where the resulting bill isn't hilariously inconsequential. A cloud guru Before they bought Lennox, I can't get on stage and talk about this. It serverless kind of every year, but how? They're spending $600 a month in Lambda, and they have now well, over 100 employees. Yeah, no one cares about that money. You can trace the flow of capital all you want, but it grounds up to No one cares at some point that changes. But there's usually going to be far bigger fish to front with their case, I would imagine, given, you know, stream video, they're probably gonna have some data transfer questions that come into play long before we talk about their compute. >>Yeah, um, what else? Cory, when you look at the innovation in the cloud, are there things that common patterns that you see that customers are missing? Some of the opportunities there? How does the customers that you talk to, you know, other than reading your newsletter, talking Teoh their systems integrator or partner? How are they doing it? Keeping up with just the massive amount of change that happens out >>there. Get customers. AWS employees follow the newsletter specifically to figure out what's going on. We've long since passed a Rubicon where I can talk incredibly convincingly about services that don't really exist. And Amazon employees won't call me out on the joke that I've worked in there because what the world could ever say that and then single. It's well beyond any one person's ability to keep it all in their head. So what? We're increasingly seeing even one provider, let alone the rest. Their events are outpacing them and no one is keeping up. And now there's the persistent, never growing worry that there's something that just came out that could absolutely change your business for the better. And you'll never know about it because you're too busy trying to keep up with all the other number. Every release the cloud provider does is important to someone but none of its important everyone. >>Yeah, Corey, that's such a good point. When you've been using tools where you understand a certain way of doing things, how do you know that there's not a much better way of doing it? So, yeah, I guess the question is, you know, there's so much out there. How do people make sure that they're not getting left behind or, you know, keep their their their understanding of what might be able to be used >>the right answer. There, frankly, is to pick a direction and go in it. You can wind up in analysis paralysis issues very easily. And if you talk about what you've done on the Internet, the number one responsible to get immediately is someone suggesting an alternate approach you could have taken on day one. There is no one path forward for any six, and you can second guess yourself that the problem is that you have to pick a direction and go in it. Make sure it makes sense. Make sure the lines talk to people who know what's going on in the space and validate it out. But you're going to come up with a plan right head in that direction, I assure you, you are probably not the only person doing it unless you're using. Route 53 is a database. >>You know, it's an interesting thing. Corey used to be said that the best time to start a project was a year ago. But you can't turn back time, so you should start it now. I've been saying for the last few years the best time to start something would be a year from now, so you can take advantage of the latest things, but you can't wait a year, so you need to start now. So how how do you make sure you maintain flexibility but can keep moving projects moving forward? E think you touched on that with some of the analysis paralysis, Anything else as to just how do you make sure you're actually making the right bets and not going down? Some, you know, odd tangent that ends up being a debt. >>In my experience, the biggest problem people have with getting there is that they don't stop first to figure out alright a year from now. If this project has succeeded or failed, how will we know they wind up building these things and keeping them in place forever, despite the fact that cost more money to run than they bring in? In many cases, it's figure out what success looks like. Figure out what failure looks like. And if it isn't working, cut it. Otherwise, you're gonna wind up, went into this thing that you've got to support in perpetuity. One example of that one extreme is AWS. They famously never turn anything off. Google on the other spectrum turns things off as a core competence. Most folks wind up somewhere in the middle, but understand that right now between what? The day I start building this today and the time that this one's of working down the road. Well, great. There's a lot that needs to happen to make sure this is a viable business, and none of that is going to come down to, you know, build it on top of kubernetes. It's going to come down. Is its solving a problem for your customers? Are people they're people in to pay for the enhancement. Anytime you say yes to that project, you're saying no to a bunch of others. Opportunity Cost is a huge thing. >>Yeah, so it's such an important point, Cory. It's so fundamental when you look at what what cloud should enable is, I should be able to try more things. I should be able to fail fast on, and I shouldn't have to think about, you know, some cost nearly as much as I would in the past. We want to give you the final word as you look out in the cloud. Any you know, practices, guidelines, you can give practitioners out there as to make sure that they are taking advantage of the innovation that's available out there on being able to move their company just a little bit faster. >>Sure, by and large, for the practitioners out there, if you're rolling something out that you do not understand, that's usually a red flag. That's been my problem, to be blunt with kubernetes or an awful lot of the use cases that people effectively shove it into. What are you doing? What if the business problem you're trying to solve and you understand all of its different ways that it can fail in the ways that will help you succeed? In many cases, it is stupendous overkill for the scale of problem most people are throwing. It is not a multi cloud answer. It is not the way that everyone is going to be doing it or they'll make fun of you under resume. Remember, you just assume your own ego. In this sense, you need to deliver an outcome. You don't need to improve your own resume at the expense of your employer's business. One would hope, >>Well, Cory, always a pleasure catching up with you. Thanks so much for joining me on the cloud. Native insights. Thank you. Alright. Be sure to check out silicon angle dot com if you click on the cloud. There's a whole second for cloud Native insights on your host to minimum. And I look forward to hearing more from you and your cloud Native insights Yeah, yeah, yeah, yeah, yeah.

>>from around the globe. It's the queue with digital coverage of AWS public sector online brought to you by Amazon Web services. >>Everyone welcome back to the Cube's virtual coverage of AWS Public sector summit online. That's the virtual conference. Public Sector Summit is the big get together for Teresa Carlson and her team and Amazon Web services from the public sector, which includes all the government agencies as well as education state governments here in United States and also abroad for other governments and countries. So we're gonna do an analysis of Teresa's keynote and also summarize the event as well. I'm John Furrow, your host of the Cube. I'm joined with my co host of the Cube, Dave Volante Stew Minimum. We're gonna wrap this up and analyze the keynote summit a really awkward, weird situation going on with the Summit because of the virtual nature of it. This event really prides itself. Stew and Dave. We've all done this event. It's one of our favorites. It's a really good face to face environment, but this time is virtual. And so with the covert 19 that's the backdrop to all this. >>Yeah, so I mean, a couple of things, John. I think first of all, A Z, you've pointed out many times. The future has just been pulled forward. I think the second thing is with this whole work from home in this remote thing obviously was talking about how the cloud is a tailwind. But let's face it. I mean, everybody's business was affected in some way. I think the cloud ultimately gets a tail wind out of this, but but But I think the third thing is security. Public sector is always heavily focused on security, and the security model has really changed overnight to what we've been talking about for years that the moat that we've built the perimeter is no longer where organizations need to be spending money. It's really to secure remote locations. And that literally happened overnight. So things like a security cloud become much, much more important. And obviously endpoint security and other other things that we've talked about in the Cube now for last 100 days. >>Well, Steve, I want to get your thoughts cause you know, we all love space. Do we always want to go the best space events that they're gonna be virtual this year as well? Um, But the big news out of the keynote, which was really surprising to me, is Amazon's continued double down on their efforts around space, cyber security, public and within the public sector. And they're announcing here, and the big news is a new space business segment. So they announced an aerospace group to serve those customers because space to becoming a very important observation component to a lot of the stuff we've seen with ground station we've seen at reinvent public sector. These new kinds of services are coming out. It's the best, the cloud. It's the best of data, and it's the best of these new use cases. What's your thoughts? >>Yeah, interesting. John, of course. You know, the federal government has put together Space Forces, the newest arm of the military. It's really even though something it is a punchline. There's even a Netflix show that I believe got the trademark board because they registered for it first. But we've seen Amazon pushing into space. Not only there technology being used. I had the pleasure of attending the Amazon re Marcia last year, which brought together Jeff Bezos's blue origin as well as Amazon AWS in that ecosystem. So AWS has had a number of services, like ground Station that that that are being used to help the cloud technology extend to what's happening base. So it makes a lot of sense for for the govcloud to extend to that type of environment aside you mentioned at this show. One of the things we love always is. You know, there's some great practitioner stories, and I think so many over the years that we've been doing this show and we still got some of them. Theresa had some really good guests in her keynote, talking about transformation and actually, one of the ones that she mentioned but didn't have in the keynote was one that I got to interview. I was the CTO for the state of West Virginia. If you talk about one of those government services that is getting, you know, heavy usage, it's unemployment. So they had to go from Oh my gosh, we normally had people in, you know, physical answering. The phone call centers to wait. I need to have a cloud based contact center. And they literally did that, you know, over the weekend, spun it up and pulled people from other organizations to just say, Hey, you're working from home You know you can't do your normal job Well, we can train your own, we can get it to you securely And that's the kind of thing that the cloud was really built for >>and this new aerospace division day this really highlights a lot of not just the the coolness of space, but on Earth. The benefits of there and one of Amazon's ethos is to do the heavy lifting, Andy Jassy told us on the Cube. You know, it could be more cost effective to use satellites and leverage more of that space perimeter to push down and look at observation. Cal Poly is doing some really interesting work around space. Amazon's worked with NASA Jet Propulsion Labs. They have a lot of partnerships in aerospace and space, and as it all comes together because this is now an augmentation and the cost benefits are there, this is going to create more agility because you don't have to do all that provisioning to get this going spawned. All kinds of new creativity, both an academic and commercial, your thoughts >>Well, you know, I remember the first cloud first came out people talked a lot about while I can do things that I was never able to do before, you know, The New York Times pdf example comes to mind, but but I think what a lot of people forget is you know the point to a while. A lot of these mission critical applications Oracle databases aren't moving to the cloud. But this example that you're giving and aerospace and ground station. It's all about being able to do new things that you weren't able to do before and deliver them as a service. And so, to me, it shows a great example of tam expansion, and it also shows things that you never could do before. It's not just taking traditional enterprise APs and sticking them in the cloud. Yeah, that happens. But is re imagining what you can do with computing with this massive distributed network. And you know, I O. T. Is clearly coming into into play here. I would consider this a kind of I o t like, you know, application. And so I think there are many, many more to come. But this is a great example of something that you could really never even conceive in enterprise Tech before >>you, Dave the line on that you talked about i o t talk a lot about edge computing. Well, if you talk about going into space, that's a new frontier of the edge that we need to talk about >>the world. Glad it's round. So technically no edge if you're in space so again not to get nuance here and nerdy. But okay, let's get into the event. I want to hold on the analysis of the keynote because I think this really society impact public service, public sector, things to talk about. But let's do a quick review of kind of what's happened. We'll get to the event. But let's just review the guests that we interviewed on the Cube because we have the cube virtual. We're here in our studios. You guys were in yours. We get the quarantine cruise. We're still doing our job to get the stories out there. We talked to Teresa Carlson, Shannon Kellogg, Ken Eisner, Sandy Carter, Dr Papa Casey Coleman from Salesforce, Dr Shell Gentleman from the Paragon Institute, which is doing the fairground islands of researcher on space and weather data. Um, Joshua Spence math you can use with the Alliance for Digital Innovation Around some of this new innovation, we leave the Children's National Research Institute. So a lot of great guests on the cube dot net Check it out, guys. I had trouble getting into the event that using this in Toronto platform and it was just so hard to navigate. They've been doing it before. Um, there's some key notes on there. I thought that was a disappointment for me. I couldn't get to some of the sessions I wanted to, um, but overall, I thought the content was strong. Um, the online platform just kind of wasn't there for me. What's your reaction? >>Well, I mean, it's like a Z. That's the state of the art today. And so it's essentially a webinar like platforms, and that's what everybody's saying. A lot of people are frustrated with it. I know I as a user. Activity clicks to find stuff, but it is what it is. But I think the industry is can do better. >>Yeah, and just to comment. I'll make on it, John. One of things I always love about the Amazon show. It's not just what AWS is doing, But, you know, you walk the hallways and you walk the actual So in the virtual world, I walk the expo floor and its okay, Here's a couple of presentations links in an email address if you want to follow up, I felt even the A previous AWS online at a little bit more there. And I'm sure Amazon's listening, talking to all their partners and building out more there cause that's definitely a huge opportunity to enable both networking as well. As you know, having the ecosystem be able to participate more fully in the event >>and full disclosure. We're building our own platform. We have the platforms. We care about this guys. I think that on these virtual events that the discovery is critical having the available to find the sessions, find the people so it feels more like an event. I think you know, we hope that these solutions can get better. We're gonna try and do our best. Um, so, um well, keep plugging away, guys. I want to get your thoughts. They have you been doing a lot of breaking analysis on this do and your interviews as well in the technology side around the impact of Covert 19 with Teresa Carlson and her keynote. Her number one message that I heard was Covad 19 Crisis has caused a imperative for all agencies to move faster, and Amazon is kind of I won't say put things to the side because they got their business at scale. Have really been honing in on having deliverables for crisis solutions. Solving the problems and getting out to Steve mentioned the call centers is one of the key interviews. This is that they're job. They have to do this cove. It impacts the public services of the public sector that she's that they service. So what's your reaction? Because we've been covering on the commercial side. What's your thoughts of Teresa and Amazon's story today? >>Yeah, well, she said, You know, the agencies started making cloud migrations that they're at record pace that they'd never seen before. Having said that, you know it's hard, but Amazon doesn't break out its its revenue in public sector. But in the data, I look at the breaking analysis CTR data. I mean, it definitely suggests a couple of things. Things one is I mean, everybody in the enterprise was affected in some way by Kobe is they said before, it wouldn't surprise me if there wasn't a little bit of a pause and aws public sector business and then it's picking up again now, as we sort of exit this isolation economy. I think the second thing I would say is that AWS Public sector, based on the data that I see, is significantly outpacing the growth of AWS. Overall number one number two. It's also keeping pace with the growth of Microsoft Azure. Now we know that AWS, on balance is much bigger than Microsoft Azure and Infrastructures of Service. But we also know that Microsoft Azure is growing faster. That doesn't seem to be the case in public sector. It seems like the public sector business is is really right there from in terms of growth. So it really is a shining star inside of AWS. >>Still, speed is a startup game, and agility has been a dev ops ethos. You couldn't see more obvious example in public sector where speed is critical. What's your reaction to your interviews and your conversations and your observations? A keynote? >>Yeah, I mean something We've all been saying in the technology industry is Just imagine if this had happened under 15 years ago, where we would be So where in a couple of the interviews you mentioned, I've talked to some of the non profits and researchers working on covert 19. So the cloud really has been in the spotlight. Can I react? Bask scale. Can I share information fast while still maintaining the proper regulations that are needed in the security so that, you know, the cloud has been reacting fast when you talk about the financial resource is, it's really nice to see Amazon in some of these instances has been donating compute occasional resource is and the like, so that you know, critical universities that are looking at this when researchers get what they need and not have to worry about budgets, other agencies, if you talk about contact centers, are often they will get emergency funding where they have a way to be able to get that to scale, since they weren't necessarily planning for these expenses. So you know what we've been seeing is that Cloud really has had the stress test with everything that's been going on here, and it's reacting, so it's good to see that you know, the promise of cloud is meeting that scale for the most part, Amazon doing a really good job here and you know, their customers just, you know, feel The partnership with Amazon is what I've heard loud and clear. >>Well, Dave, one of these I want to get your reaction on because Amazon you can almost see what's going on with them. They don't want to do their own horn because they're the winners on the pandemic. They are doing financially well, their services. All the things that they do scale their their their position, too. Take advantage. Business wise of of the remote workers and the customers and agencies. They don't have the problems at scale that the customers have. So a lot of things going on here. These applications that have been in the i t world of public sector are old, outdated, antiquated, certainly summer modernize more than others. But clearly 80% of them need to be modernized. So when a pandemic hits like this, it becomes critical infrastructure. Because look at the look of the things unemployment checks, massive amount of filings going on. You got critical service from education remote workforces. >>these are >>all exposed. It's not just critical. Infrastructure is plumbing. It's The applications are critical. Legit problems need to be solved now. This is forcing an institutional mindset that's been there for years of, like, slow two. Gotta move fast. I mean, this is really your thoughts. >>Yeah. And well, well, with liquidity that the Fed put into the into the market, people had, You know, it's interesting when you look at, say, for instance, take a traditional infrastructure provider like an HP era Dell. Very clearly, their on Prem business deteriorated in the last 100 days. But you know HP Q and, well, HBO, you had some some supply chain problem. But Dell big uptick in this laptop business like Amazon doesn't have that problem. In fact, CEOs have told me I couldn't get a server into my data center was too much of a hassle to get too much time. It didn't have the people. So I just spun up instances on AWS at the same time. You know, Amazon's VD I business who has workspaces business, you know, no doubt, you know, saw an uptick from this. So it's got that broad portfolio, and I think you know, people ask. Okay, what remains permanent? Uh, and I just don't see this This productivity boom that we're now finally getting from work from home pivoting back Teoh, go into the office and it calls into question Stu, when If nobody is in the corporate office, you know the VP ends, you know, the Internet becomes the new private network. >>It's to start ups moving fast. The change has been in the past two months has been, like, two years. Huge challenges. >>Yeah, John, it's an interesting point. So, you know, when cloud first started, it was about developers. It was about smaller companies that the ones that were born in the cloud on The real opportunity we've been seeing in the last few months is, you know, large organizations. You talk about public sector, there's non profits. There's government agencies. They're not the ones that you necessarily think of as moving fast. A David just pointing out Also, many of these changes that we're putting into place are going to be with us for a while. So not only remote work, but you talk about telehealth and telemedicine. These type of things, you know, have been on our doorstep for many years, but this has been a forcing function toe. Have it be there. And while we will likely go back to kind of a hybrid world, I think we have accelerated what's going on. So you know, there is the silver lining in what's going on because, you know, Number one, we're not through this pandemic. And number two, you know, there's nothing saying that we might have another pandemic in the future. So if the technology can enable us to be more flexible, more distributed a xai I've heard online. People talk a lot. It's no longer work from home but really work from anywhere. So that's a promise we've had for a long time. And in every technology and vertical. There's a little bit of a reimagining on cloud, absolutely an enabler for thinking differently. >>John, I wonder if I could comment on that and maybe ask you a question. That's okay. I know your host. You don't mind. So, first of all, I think if you think about a framework for coming back, it's too said, You know, we're still not out of this thing yet, but if you look at three things how digital is an organization. How what's the feasibility of them actually doing physical distancing? And how essential is that business from a digital standpoint you have cloud. How digital are you? The government obviously, is a critical business. And so I think, you know, AWS, public Sector and other firms like that are in pretty good shape. And then there's just a lot of businesses that aren't essential that aren't digital, and those are gonna really, you know, see a deterioration. But you've been you've been interviewing a lot of people, John, in this event you've been watching for years. What's your take on AWS Public sector? >>Well, I'll give an answer that also wants to do away because he and I both talk to some of the guests and interview them. Had some conversations in the community is prep. But my take away looking at Amazon over the past, say, five or six years, um, a massive acceleration we saw coming in that match the commercial market on the enterprise side. So this almost blending of it's not just public sector anymore. It looks a lot like commercial cause, the the needs and the services and the APS have to be more agile. So you saw the same kind of questions in the same kind of crazy. It wasn't just a separate division or a separate industry sector. It has the same patterns as commercial. But I think to me my big takeaways, that Theresa Carlson hit this early on with Amazon, and that is they can do a lot of the heavy lifting things like fed ramp, which can cost a $1,000,000 for a company to go through. You going with Amazon? You onboard them? You're instantly. There's a fast track for you. It's less expensive, significantly less expensive. And next thing you know, you're selling to the government. If you're a start up or commercial business, that's a gold mine. I'm going with Amazon every time. Um, and the >>other >>thing is, is that the government has shifted. So now you have Covad 19 impact. That puts a huge premium on people who are already been setting up for digital transformation and or have been doing it. So those agencies and those stakeholders will be doing very, very well. And you know that Congress has got trillions of dollars day. We've covered this on the Cube. How much of that coverage is actually going for modernization of I T systems? Nothing. And, you know, one of things. Amazon saying. And rightfully so. Shannon Kellogg was pointing out. Congress needs to put some money aside for their own agencies because the citizens us, the taxpayers, we got to get the services. You got veterans, you've got unemployment. You've got these critical services that need to be turned on quicker. There's no money for that. So huge blind spot on the whole recovery bill. And then finally, I think that there's a huge entrepreneurial thinking that's going to be a public private partnership. Cal Poly, Other NASA JPL You're starting to see new applications, and this came out of my interviews on some of the ones I talked to. They're thinking differently, the doing things that have never been done before. And they're doing it in a clever, innovative way, and they're reinventing and delivering new things that are better. So everything's about okay. Modernize the old and make it better, and then think about something new and completely different and make it game changing. So to me, those were dynamics that are going on than seeing emerge, and it's coming out of the interviews. Loud and clear. Oh, my God, I never would have thought about that. You can only do that with Cloud Computing. A super computer in the Cloud Analytics at scale, Ocean Data from sale Drone using satellite over the top observation data. Oh, my God. Brilliant. Never possible before. So these are the new things that put the old guard in the Beltway bandits that check because they can't make up the old excuses. So I think Amazon and Microsoft, more than anyone else, can drive change fast. So whoever gets there first, well, we'll take most of the shares. So it's a huge shift and it's happening very fast more than ever before this year with Covert 19 and again, that's the the analysis. And Amazon is just trying to like, Okay, don't talk about us is we don't want to like we're over overtaking the world because outside and then look opportunistic. But the reality is we have the best solution. So >>what? They complain they don't want to be perceived as ambulance station. But to your point, the new work loads and new applications and the traditional enterprise folks they want to pay the cow path is really what they want to dio. And we're just now seeing a whole new set of applications and workloads emerging. What about the team you guys have been interviewing? A lot of people we've interviewed tons of people at AWS reinvent over the years. We know about Andy Jassy at all. You know, his his lieutenants, about the team in public sector. How do they compare, you know, relative to what we know about AWS and maybe even some of the competition. Where do you Where do you grade them? >>I give Amazon and, um, much stronger grade than Microsoft. Microsoft still has an old DNA. Um, you got something to tell them is bring some fresh brand there. I see the Jedi competition a lot of mud slinging there, and I think Microsoft clearly got in fear solution. So the whole stall tactic has worked, and we pointed out two years ago the number one goal of Jet I was for Amazon not to win. And Microsoft looks like they're gonna catch up, and we'll probably get that contract. And I don't think you're probably gonna win that out, right? I don't think Amazon is gonna win that back. We'll see. But still doesn't matter. Is gonna go multi cloud anyway. Um, Teresa Carlson has always had the right vision. The team is exceptional. Um, they're superb experience and their ecosystem partners Air second and NASA GPL Cal Poly. The list goes on and on, and they're attracting new talent. So you look at the benchmark new talent and unlimited capability again, they're providing the kinds of services. So if we wanted to sell the Cube virtual platform Dave, say the government to do do events, we did get fed ramp. We get all this approval process because Amazon customer, you can just skate right in and move up faster versus the slog of these certifications that everyone knows in every venture capitalists are. Investor knows it takes a lot of time. So to me, the team is awesome. I think that the best in the industry and they've got to balance the policy. I think that's gonna be a real big challenge. And it's complex with Amazon, you know, they own the post. You got the political climate and they're winning, right? They're doing well. And so they have an incentive to to be in there and shape policy. And I think the digital natives we are here. And I think it's a silent revolution going on where the young generation is like, Look at government served me better. And how can I get involved? So I think you're going to see new APS coming. We're gonna see a really, you know, integration of new blood coming into the public sector, young talent and new applications that might take >>you mentioned the political climate, of course. Pre Cove. It'll you heard this? All that we call it the Tech lash, right, The backlash into big tech. You wonder if that is going to now subside somewhat, but still is the point You're making it. Where would we be without without technology generally and big tech stepping up? Of course, now that you know who knows, right, Biden looks like he's, you know, in the catbird seat. But there's a lot of time left talking about Liz more on being the Treasury secretary. You know what she'll do? The big tech, but But nonetheless I think I think really it is time to look at big tech and look at the Tech for good, and you give them some points for that. Still, what do you think? >>Yeah, first of all, Dave, you know, in general, it felt like that tech lash has gone down a little bit when I look online. Facebook, of course, is still front and center about what they're doing and how they're reacting to the current state of what's happening around the country. Amazon, on the other hand, you know, a done mentioned, you know, they're absolutely winning in this, but there hasn't been, you know, too much push back if you talk culturally. There's a big difference between Amazon and AWS. There are some concerns around what Amazon is doing in their distribution facilities and the like. And, you know, there's been lots of spotlights set on that, um, but overall, there are questions. Should AWS and Amazon that they split. There's an interesting debate on that, Dave, you and I have had many conversations about that over the past couple of years, and it feels like it is coming more to a head on. And if it happens from a regulation standpoint, or would Amazon do it for business reason because, you know, one of Microsoft and Google's biggest attacks are, well, you don't want to put your infrastructure on AWS because Amazon, the parent company, is going to go after your business. I do want to pull in just one thread that John you and Dave were both talking about while today you know, Amazon's doing a good job of not trying todo ambulance case. What is different today than it was 10 or 20 years ago. It used to be that I t would do something and they didn't want to talk to their peers because that was their differentiation. But Amazon has done a good job of explaining that you don't want to have that undifferentiated heavy lifting. So now when an agency or a company find something that they really like from Amazon talking all their peers about it because they're like, Oh, you're using this Have you tried plugging in this other service or use this other piece of the ecosystem? So there is that flywheel effect from the cloud from customers. And of course, we've talked a lot about the flywheel of data, and one of the big takeaways from this show has been the ability for cloud to help unlock and get beyond those information silos for things like over 19 and beyond. >>Hey, John, if the government makes a ws spin out or Amazon spin out AWS, does that mean Microsoft and Google have to spin out their cloud businesses to? And, uh, you think that you think the Chinese government make Alibaba spin out its cloud business? >>Well, you know the thing about the Chinese and Facebook, I compare them together because this is where the tech lash problem comes in. The Chinese stolen local property, United States. That's well documented use as competitive advantage. Facebook stole all the notional property out of the humans in the world and broke democracy, Right? So the difference between those bad tech actors, um, is an Amazon and others is 11 enabling technology and one isn't Facebook really doesn't really enable anything. If you think about it, enables hate. It enables some friends to talk some emotional reactions, but the real societal benefit of historically if you look at society, things that we're enabling do well in free free societies. Closed systems don't work. So you got the country of China who's orchestrating all their actors to be state driven, have a competitive advantage that's subsidised. United States will never do that. I think it's a shame to break up any of the tech companies. So I'm against the tech lash breakup. I think we should get behind our American companies and do it in an open, transparent way. Think Amazon's clearly doing that? I think that's why Amazon's quiet is because they're not taking advantage of the system that do things faster and cheaper gets that's there. Ethos thinks benefits the consumer with If you think about it that way, and some will debate that, but in general Amazon's and enabling technology with cloud. So the benefits of the cloud for them to enable our far greater than the people taking advantage of it. So if I'm on agency trying to deliver unemployment checks, I'm benefiting the citizens at scale. Amazon takes a small portion of that fee, so when you have enabling technologies, that's how to me, The right capitalism model works Silicon Valley In the tech companies, they don't think this way. They think for profit, go big or go home and this has been an institutional thing with tech companies. They would have a policy team, and that's all they did. They didn't really do anything t impact society because it wasn't that big. Now, with networked economies, you're looking at something completely different to connected system. You can't handle dissidents differently is it's complex? The point is, the diverse team Facebook and Amazon is one's an enabling technology. AWS Facebook is just a walled garden portal. So you know, I mean, some tech is good, some text bad, and a lot of people just don't know the difference what we do. I would say that Amazon is not evil Amazon Web services particular because they enable people to do things. And I think the benefits far outweigh the criticisms. So >>anybody use AWS. Anybody can go in there and swipe the credit card and spin up compute storage AI database so they could sell the problems. >>The problems, whether it's covert problems on solving the unemployment checks going out, are serving veterans or getting people getting delivering services. Some entrepreneurs develop an app for that, right? So you know there's benefits, right? So this you know, there's not not Amazon saying Do it this way. They're saying, Here's this resource, do something creative and build something solve a problem. And that was the key message of the keynote. >>People get concerned about absolute power, you know, it's understandable. But if you know you start abusing absolute power, really, I've always believed the government should come in, >>but >>you know, the evidence of that is is pretty few and far between, so we'll see how this thing plays out. I mean, it's a very interesting dynamic. I point about why should. I don't understand why AWS, you know, gets all the microscopic discussion. But I've never heard anybody say that Microsoft should spend on Azure. I've never heard that. >>Well, the big secret is Azure is actually one of Amazon's biggest customers. That's another breaking analysis look into that we'll keep on making noted that Dave's do Thanks for coming to do great interviews. Love your conversations. Final words to I'll give you What's the big thing you took away from your conversations with your guests for this cube? Virtual coverage of public sector virtual summit >>so biggest take away from the users is being able to react to, you know, just ridiculously fast. You know it. Talk about something where you know I get a quote on Thursday on Friday and make a decision, and on Monday, on up and running this unparalleled that I wouldn't be able to do before. And if you talk about the response things like over nine, I mean enabling technology to be able to cut across organizations across countries and across domains. John, as you pointed out, that public private dynamic helping to make sure that you can react and get things done >>Awesome. We'll leave it there. Stew. Dave. Thanks for spending time to analyze the keynote. Also summarize the event. This is a does public sector virtual summit online Couldn't be face to face. Of course. We bring the Cube virtual coverage as well as content and our platform for people to consume. Go the cube dot net check it out and keep engaging. Hit us up on Twitter if any questions hit us up. Thanks for watching. >>Yeah, yeah, yeah, yeah, yeah, yeah

>>from around the globe. It's the queue with digital coverage of AWS Public sector online brought to you by Amazon Web services. Welcome back. I'm stew minimum. And this is the Cube coverage of Amazon Web service Public sectors, online summit Always love. We have phenomenal practitioner discussion. Of course, public sector includes both government agencies, universities, education, broad swath, you know, inside that ecosystem and some really, you know, important and timely discussion we're having. Of course, with the global pandemic Kobe 19 happening. I'm really happy to welcome to the program Wei Li, who is a PhD and principal investigator as well as an assistant professor both Children National Research Institute associated with George Washington University way Thank you so much for joining us. >>Yeah. Thank you for the opportunity. We're here. >>Alright. Why don't we start with Ah, give us a little bit of you know, your research focus in general. And you know what projects it is that you're working on these days? Yeah, >>sure. So, yeah, so hello, everyone. So our laboratory is many interested in using computational biology and jim editing approaches to understand human genome and human disease. And we're particularly interesting in one gene editing technology will be called CRISPR screening. So this is a fascinating, high for proven technology because it tells you whether one doctor 20,000 human genes are connected with some certain pieces fit in type in one single experiment. So in the possibly developed some of the widely used every reasons to analyze the swimming data has been downloaded off by over 60,000 times. So it's really popular, and right now there are a couple of going projects. But basically we are trying to, for example, problem in machine learning and data mining approaches to find new clues of human disease from the original mix and screening big data on. We also collaborated with a lot of blacks around the world and to use this technology to use this technology to find new cures and drugs for cancer and other decisions. So this is the basic all the way off our current research programmes. Interns off the Conradi 19 research. I think one of the major projects we are having is that, um, we noticed that Christmas winning and other similar screening methods has been widely used in many years. Many research adapted to study waters infection. So in the past 10 years we have seen people you are using their Christmas screening and our AI suite, for example, to study HIV is a car wires, best bars, Western ire virus, Ebola influencers and also coronavirus. So that raises an interesting question from us if we collect all the screening data together. But these viruses, what a new information can we find that we cannot identify for the single study, for example, coe and identify new patterns or new human genes that are that are common in responsible for many different viruses? Type of all, we can find some genes that I work only for some certain people viruses so more well, we know that there are a lot of drugs that target different genes, and we are particularly interested in, for example, can repurpose some of these drugs to treat different hyper viruses, including Kobe, 18 19. So that's the one of the major profits off ongoing research, right and left ready to call the idea, writing So India. And we hope that we can find some new new Jim functions that after that that are broader, really essential for different hyper viruses. I also new drug targets that can potentially treat existing a new drug existing and new viruses, including compared to 19 >>Yeah, crisper. Shown a lot of promise is definitely a lot of excitement in the research community to be ableto work on this. You talked a little bit about, you know, big data, obviously a lot of computational power required to do some of the things you're talking about. Can you speak a little bit to the partnership between computer science and the medicine? How do you make sure on that? You know, there's that marrying of, you know, the people in the technology focus in the medical space. >>Yeah, so I think, Yeah, my my research background is actually from computer science. I call her on the grand graduates from their committed size. So I know a lot about some of the signs and have arisen. But right now it's quite interesting because our research for focus half on computer science and half on their medicine. So it's a complete heart experience, but it's really super was a super exciting to connect both women in science and medicine together. So I think most of the time we are focusing on the coding and the average analysis on. But at the same time, we also spent a lot of time like interpreting the results. In essence, we need a lot off. Yeah, knowledge from biology and medicine to make sense, to make our results since and interpret double in the end, we hope that our results can be They went into a son, for example, canonical, actionable solutions, including new drugs. >>Yeah, it's if you think about you know, the research space. You know, often you know its projects that you're taking months or years to investigate things for talking about the current code 19 pandemic. Of course, there's a critical need today for fast moving activities. So you know what? What are the outcomes from the cover? 19 aspects of of what you're working on. What are some of the outcomes that we might be able to help patients survivability and other things regarding, You know, this specific disease? >>Yeah, So I think there are two major are I would say there are two major benefits from their outcome of our research project. So the first the first thing is that we hope to find some genes that have that can be potentially drug targets. So if they are existing drug second heavily genes, then that would be perfect because we don't need to do anything. Apologies. We just need to try that. Extend existing drugs Toe cabinet is James and in the end, we hope that these drugs can have the broad on the wire. I would say the broad answer. Borrow activity. That means that and you leave, for example, if these drugs can be potentially used to treat Cooley 19 and sometimes in in several years later in the future if there's a new virus coming out. Hopefully they were doing like they're it's already the drugs that target known Gene. Hopefully, that's there were assume the noon numerous that never happened in something the future. But I hope that when the new risk is coming, we already have the new drugs to track it this way. Already have existing drugs to target these viruses, so that's one part and the alibis that way. We have, like, spend a lot of kind of, for example, collecting the genomics and screening data, and we are hoping that our research results can be freely accessible around the road by many different researchers in different laps. So that's why we are rely on AWS to build up there to process and to analyze the data as well as to, uh, to build up an integrated database and websites such that are the outcomes off our projects can be freely accessible around the world. Many other researchers. >>Yeah, great. I'm glad you connected the dots for us. For aws can you speak a little bit too? Obviously, Cloud has, you know, the ability for us to use, you know, nearly infinite computational capabilities. What's specific about AWS helps you along that project. Uh, let's start there. >>Yeah, So I think our AWS really helps us a lot because we developed on average and process their screening data actually takes, like, two or three days to Christmas one data. But if you were talking about, like, tens or hundreds or even thousands off the screen data existing, the high high performance cross team doesn't really help because it takes maybe years to finish. AWS provides, like flexible computing resources, especially the easy two instance that we can quickly deploy and process in military short amount of time. So our estimation is that we can reduce the amount of Time Media 2% to process the poverty Christmas. We need data from months to just a few days. So that's one part and the other guys that we are trying to build up the website and database, as I mentioned before, with which we host a large amount of data. And I think in that sense, AWS and the commuting instance as well as the AWS RDS service really helped us a lot because we don't need to worry too much about. There's a lot of the details of the after deployment off their database and the website. We just go ahead and use that as a service is really straightforward and save us a lot of kind of effort. >>Yeah, and you talk about the sharing of data. Information is so important, But of course it would, talking about medical data highly regulated. So you know what's important to the cloud to make sure that you can share with all the other researchers yet still make sure that there is the security and compliance that is required? >>Yeah, so yeah, that's a really good question. So right now, we don't really need to do if the patient information because all the data we get this from the public domain, it's It's both on the human sound lines, not on human patients. So we don't have their concerns about the privacy protections at this moment. But I think in the future, if you want to integrate genomics state our reach, this screen indeed A, which is already in my research plan. I think the highly secure AWS system actually really provided a really nice for us to do this job. >>Can you give us a little bit? Look forward as to where do you see this research going? What applicability is there before? What you're doing now? Both. You know, as this current pandemic plays out as well as applicability beyond Corp in 19. >>Yeah, sure, I think I think one of their major focus off our current, The company in 19 project is that we hope to find some drug targets tohave the broader under fire activity. So I think in the future, if they knew where it's coming out of the estimated locally in the 19 we hope that we are well prepared for that. I think in the future they're sharing as well as collateral cloud computing. You'll be becoming more and more important as you can see that most of us are working from home right now. So it's really critical to require us to have the platform toe accelerate accelerating sharing between research labs and around the world. And I think many different. I think aws provides this really nice preference for us to do this job well. >>Wei Li, thank you so much for sharing with our audience your updates, really important work. We wish your team the best of luck and hope that you also stay safe. >>Yeah, thank you so much. >>Alright, Stay with us for more coverage from AWS Public sector Summit online. I'm stew Minimum And thanks as always for watching the Cube >>Yeah, yeah, yeah, yeah, yeah

>>from around the globe. It's the queue with digital coverage of AWS Public sector online brought to you by Amazon Web services. >>Hi, I'm stupid man. And this is the Cube's coverage of AWS Public Sectors Summit Online. We've done this show for many years. Of course, this this time it's online rather than in person in the District of Washington D. C Happy to welcome to the program First time guest. Very good partner of Aws is from Salesforce is Casey Coleman. She is the senior vice president of Global Government Solutions, together with sales work. Casey, thanks so much for joining us. >>Thank you. Glad to be here. >>All right. So first of all, maybe if you could give us a little bit of level set your role at Salesforce and obviously, you know, a long partnership with Amazon. Tell us a little bit about that. >>Yes. My role at Salesforce is to work with our customers in the public sector globally and really help them map out their digital transformation. You know, it's an ongoing journey and we help them understand how to how to break that down into actionable steps and really transformed what they're doing to serve their constituents and citizens better. >>Excellent. So it of course said that the public sector show a lot about the leverage of govcloud and the other services. All the compliance that goes into that ahead of this event you had Ah, new update at Salesforce in partnership with AWS. Talk to us about it's the government cloud plus s o. You know what's entailed there? Uh, and, uh, tell us how AWS and Salesforce work together to launch this solution. >>Yeah, thanks Do. We are so excited to announce the launch of govcloud Plus, which is sales force is a customer 3 60 crm platform that runs on Amazon Web services in the govcloud in their govcloud environment. And we've just received a provisional 80 0 provisional authority to operate from the FEDRAMP program office at the high security level. So we are announcing govcloud Plus is fed ramp. I'm ready to go generally available and ready for customers. >>Excellent. Maybe bring us inside. You know what's different about how government agencies leverage sales force most companies out there, You know, Salesforce is a critical piece off how they manage, you know, number one, they're salesforce marketing and lots of other pieces, anything specific that we should understand about the public sector. >>Yeah, it's a great question because even our name Salesforce sounds like a commercial kind of thing to do. Governments don't think of themselves as selling, but if you break down to a level of detail about what governments actually do, it is the same kind of functions case management, its benefits delivery. It's communications and outreach. It's all the same kind of function that are necessary for commercial organizations to drive. And so that's what we do. We translate that into government ready terms so that they can serve child welfare, health information delivery record, former information, all kinds of services for the constituents of the public sector. And they might call them customers. They might call them citizens, residents constituent. But it's those they >>Yeah, well, what one of the things about Salesforce is, as you said, it's not just, you know, a sales tool. There's so much you've got a very broad and deep ecosystem. Their asses Well, as you know, people that know how to use it, they get underneath the covers. You know, when I think of not only a sales force. You know, the first company that I probably thought of and heard about that it was SAS. But if you talk about the AP economy, if you talk about how things integrate, Salesforce does a lot for developers. So I know one of the other pieces you had. There's everybody knows Dream Force. Maybe not as many people know, that trailhead DX show that that that Salesforce has had for developers. So bring us a little bit inside. What would Salesforce is doing for developers? And, of course, the government angle along those lines, too? >>Yeah, there's a lot going on in the developer world. We were glad to be able to host a virtual version of our trailhead developer conference and announced a lot of exciting new developments, including salesforce anywhere, which is really bringing an immersive voice, video and chat environment to collaborate in the developer environment and into the delivery environment. And you bring that into the public sector. And the benefits are amazing because one of the key challenges with government is keeping up with the pace of the public expectations. In a pace of change in the commercial world, all of the shop and bank and live on our mobile devices. And governments are being faced with the same expectations from the public to do any time anywhere personalized delivery as the code rapid development environments that force offers give public sector I t team the ability to quickly and respond to changing conditions like the code 19 pandemic and roll out applications that are not only fast to develop into boy but they also benefit from being in the govcloud environment. And so the compliance is party built in and that's another key challenges. Often it rises. The public sector is not almost building new applications and making sure they're secure with Salesforce all built in >>Yeah, sounds sounds a lot of sis similarity to what we hear in the private sector, of course, that the balance between what it is doing and how we enable developers, of course security, you mentioned super important anything specifically from the government sector that you'd say, Well, that might be different from what we see in the general enterprise world. >>You know, the but security is top of mind for the public sector, always because they're dealing with the most sensitive data they're dealing with the public trust and trust is really the currency of government. They're not dealing in profit and market share, but they are dealing in a public trust and protecting information like financial data, health data, personal data. And so it's essential that the government had the best in class commercial tools to make sure they are providing world class security for for their their constituents in their mission. And that's one reason we're so excited to be partnering with AWS on Golf Club was because Amazon AWS has already deployed the Fed Ramp I version of their infrastructures of service. And so, by riding on top of that, we inherit all of those existing controls at our own Fed ramp controls. And our customers benefit from the best in class security from two of the most trusted name in public Cloud >>Great. You know, absolutely. Govcloud has been a real boon for the entire industry. When it talks about how government agencies they're leveraging cloud, you talked about sitting on top of ah govcloud the government cloud plus, you know, leverages some of the certifications and like, can you bring us inside a little bit? How long did this effort take? to get anything specific in the integrations were, you know, functionality that that you might be able to highlight about this joint effort. >>Yeah, we've been working on for some time now because it's it's essential to really think from the ground up. And this is not just re platform ing our cloud solutions on AWS. It is rethinking the whole architecture so that we really are organically taking advantage of infrastructure services that AWS provides. So it is a really deep integration. And it's not only a technical tech, integration is the strategic partnership, and you're going to see a lot more now that's coming from both of us about the integration capabilities we're bringing together and a lot of the work we're going to be doing to continue to bring innovation to our joint customers. >>Excellent. You made reference to the pandemic. Uh, what are you hearing from your customers? How does this new offering impact them and support them both? Today is they're reacting to what happens as well as you know, going forward as we progress. >>Yes. Do you know the coveted 19 pandemic really exposed fault line in government programs that weren't scale to meet this demand. We saw website crashing when people were going to them and just overwhelming them with questions about the health situation. We saw benefits programs that only works where people could come in and sign up in a fly in person and obviously with government offices shut down, that wasn't an option. And a lot of government workers were sent home to tell a work without much notice, and their infrastructure just couldn't support it. And so just in general, there are a lot of breakdown along the way. But the good news is that a lot of public sector organizations and programs making that pivot quickly. For example, we worked with one state agency that experienced a 400% spikes in demand for applications for unemployment benefits. It makes sense people are out of work. They need unemployment benefit. But they just couldn't respond to that kind of surging demand. So we worked with them along with AWS and in less than a week stood up a virtual contact center with chatbots so that could meet the demand and provide those vital services to their residents at a time of real needs. So there's a lot to the optimistic about in the middle of this crisis, there is a lot of transformation happening. This kind of forcing function is producing a lot of innovation, transformation. And I think it's really going to make a fundamental shift in how we re imagined government in the future. >>Yeah. Okay, so you're absolutely right that this pandemic has shown a real spotlight on where you know what works and what doesn't, Um, and I think about not only government, but you know, a lot of how finances were often times you have your plans in place, you have your budgets in place. You have, you know, funding cycles. So you know what? What our sales force and Amazon doing to help those you talk about. They have to ramp things up a weight where they financially ready for this. Some companies Oh, wait. I have to temporarily dial things down. That's not in my 12 month or 36 month plan. So are there things that you're doing to help customers, you know, short term in and long term? Are you seeing some? Some change in how people think about their planning and how they could be ready for what change happens out there. >>Yeah, you know, one of the big findings from this whole experience, not just in the public sector but across every industry has been that digital transformation may in the past has been viewed as a nice to have. It is now really the only way to connect and serve both customers and employees, and so digital First, digital transformation is rapidly becoming an urgent imperative because this situation is is not going away overnight. And even when we get back to some state of normal, it's going to be different. It's a digital first and being able to move quickly to roll out services rapidly, to be able to start small and then scale rapidly. These are things that benefit any organization, whether it's government or commercial. >>Excellent. Okay, so I'll let you have the final word. What people want. What you want people to have is their take away of salesforce is participation in the AWS public sector online event. >>We are just so excited to be here with AWS to jointly come to our customers with govcloud plus the fed ramp. I authorized environment for the best in class theory, M and customer and employee services. Our partnership with AWS is one that we're excited about. You're going to see a lot more announcements coming to. It's not only a technology integration, it's also a strategic partnership. And we think our customers jointly. Just going to be really excited about the development. So thank you for the time and glad to be here. >>All right, well, thank you so much. Casey. Congratulations on the government cloud plus launch. And absolutely look forward to hearing more about it. >>Thank you. >>Alright. Be sure to stay tuned. Lots more coverage of the Cube at AWS Public Sector Summit online. I'm Stew Minimum. And thank you for watching the Cube. >>Yeah, Yeah, yeah, yeah.

>>from around the globe. It's the Cube covering HP Discover Virtual experience brought to you by HP. >>Hi. And welcome back to the Cube's coverage of HP Discover 2020. The virtual experience. I'm stew Minimum and happy to welcome back to the program. One of our cube alumni, Partha Narasimha He is the chief technology officer of Aruba. Which, of course, Aruba is an H p e company. Partha. Thanks so much for joining us. Thank you. Alright, so HP Discover is a big event. But, you know, for the networking people, of course, Aruba has its own event atmosphere, which happened, you know, just ahead of Discover you gave a keynote there some news there that we'll talk about. But, you know, just, you know, we bring our audience up to speed a little bit about, you know, the role of the networking inside of HP with Aruba. >>And so you know, when everybody's primary focus is networking and security. Uh, we really have expanded in the past few years and scope of the problems that we work on, what we call the intelligent edge and we define the edge is where people are, where the action is And how do you think about the kinds of experiences that end users care about? In addition to just connecting security into their absence of data on the upside, but also about the experiences in the physical world? And then there are these stakeholders that care about in an efficiency, productivity and so on. So the intelligent edge is it includes networking and security, but it really focuses on people and businesses. Hooks. >>Yeah, that's great. You know, Often we talk. It's, you know, the business outcomes that matter and experiences. It's you know so much about people. The current global pandemic absolutely has put a real focus on people. Um, you know, from a networking standpoint, of course, everybody's working from home a lot more. Um, you know, VPN services need to be considered. And you know what? I'm curious the impact from your business and your customers as to what's happening. >>I think this is where you know the focus on on the intelligent edge on people's experiences and business outcomes. Uh, is actually it was being having now, with the presence of endemic, if you're defining and go back to the definition of the edge as where people are and where the action is in the last 2 to 3 months. A lot of that exists in people's hearts in all of our homes. That's where that's where I am right now. And that's where we all of being, Um, so what does that mean for where the edges? And so we kind of see at least three phases in here, where right now we're focused on business continuity, Which is how do you know enable employees to continue to stay productive and connect securely to be enterprise data? Perhaps, but also, when you know some of the subsides, how do you bring people back safely? Go into physical spaces? And that's what we call business recovery. And then, as I talk to customers, you know, there's there's a spectrum of opinions about what is going to stake. And, you know, if you call that the new normal Andi, when an image goes out of our in our lives, it doesn't look like they're all going back to everywhere in January of Apple Siri. And so what is the new normal? And how do you how does a painful that's that's really what we're focused. >>Yeah, it's so important right now. Parts you know, when you look at enterprise is rapidly adjusting to to ah, situations is not necessarily what we think of. Of course, in the last few months, we've had to move very fast to be able to enable the workforce. Uh, I would love to hear what you're hearing from CEOs that there and customers and, you know, how are you helping them react to things you know much faster than they might have. >>So a lot of the business part unity. Actually, the focus is on 19 right? Because you know, how do you deploy technologies are actually leverage the technologies that have already been deployed in order to allow employees to stay productive from their homes? And there's been a spike in demand from for work from home solutions. Believe it or not, Aruba had we have built a solution for the remote access point way back in 2005 or 2006 when there was a different endemic, a time as a business continuity solution. But given the intensity of how this pandemic is affected all of our lives there was a strike and demand for work from home solutions not just from a connectivity and security perspective, but also every employee is home eyes very different, right? Based on the speed of your Internet connection. How many other people are home? How many other devices are connecting to the home network and what else is happening in the three Netflix streams running in parallel? And in this case, in that kind of environment, how do we now provide some visibility for key help employees getting there? So while we built a remote access point as a security solution, we ended up realizing that would be really solved. For the end user was a better user experience where they just see the same network that they see in the office. They see that home but more again, helping I t get some visibility and maybe troubleshoot some issues employees might have. So all three of these have been integral components of that solution and, you know, it became even more front and center well, when the wind and make it in terms of the site. >>Yeah, you know, when I think about security, has really, you know, in the last five years or so escalated only to the C suite. But the board level for constant consideration, has Has the current situation really raise the visibility of networking, you know, to the C suite. >>It has essentially, you know, the focus Until now. Could be in that. Okay, I my all of my employees get into the office and also and create an environment within the office building that allows for collaboration that allows for seamless connectivity and security. Um, but the pace at which we all have to go to this work from home situation, what's the time? And I was so shocked. I have to respond quickly on day after this phone, quickly where, you know, they could have done with a few dozen office buildings to now thousands of employees homes, and so >>be bigger. >>The all of the effort that we put in to create that solution earlier now pick off because we were already but this for for this situation. Even though, you know, we all live in interesting times, and I never want to see this again in my lifetime. But the fact that you know we had a focus on it for the last 15 years or so made it ready for us. But more importantly, as we look at, you know, as the business community face was about I p the business recovery, which is which is probably very a starting point right now. How do we now bring people back safely into lying to physical spaces? Now the stakeholders are you know, that set is expanding, right? Whether it's, you know, maybe we have the steam called the crisis management that is looking at Okay, how do I now manage Not just the crisis, but bringing people back in facilities is important, because if things space has to get rearranged in order to make certain density or spacing objectives, so they know they have some interest in there marketing. If you're a retailer, you know, hospitality and so on, they get interested in it. So there's a lot of other stakeholders now the lie on the infrastructure that I be has deployed primarily for security and security. Now that same infrastructure, it's gonna go benefit other stakeholders so that you get a competitive advantage in the business recovery face. Like if I'm able to safely brain a lot of my key employees that are required to be in physical spaces back in while addressing all of their concerns about the health and the safety associated with the recovery. That definitely gives me a competitive. And I believe that the solutions and Aruba has provided to I t. Until now are now. There's a There's a spark like Chinese on it because a lot of people, a lot of other stakeholders, could benefit from that infrastructure. That is already, >>Yeah, there's a lot of conversation going on in the industry about what things look like post endemic. And, you know, while there is still obviously a lot of uncertainties, we really think there will be some hybrid modes going on. So, you know, work from home might not stay permanent. But many companies, we're talking about being more flexible. So how does that impact? You know what you're offering? Cause, you know, I think about, you know, from the enterprise. You know, I needed a certain density. Now I need to think about Okay. How do I make sure that whether you're in the office or working remotely that I can have you participate and have the same kind of experience wherever you >>are? And, you know, this is again this is where we rely on the network infrastructure, right? Because if you dig ah, connected with the network that enables mobility is secure and is always available, it drives participation. That participation leverages net flow data to provide visibility toe into physical space. Right, And you think about even the recovery face. And we see, actually, three achieves three interesting scenarios and organizations with customers on how the network can help them in the recovery face. And it points to dispensing requirements are how do I reduce density so that I get some level of increased distancing amongst my employees. So that way you can look at naked data and figure out okay where the hearts thoughts are in terms of people density and can go make changes to those to try and lower that meet my internal guidelines or public safety guidelines to shared spaces are also medium of transmission, you know, off this particular virus or disease, and so shakes faces like conference route cafeteria tables and others that we can again use the network to figure out usage of those and potentially provide guidelines to cleaning crews to pay more attention to certain spaces in favor of others necessarily seeing the same level of usage on three. If in the unfortunate situation that some individual becomes a person of interest, we can quickly figure out all of the spaces that they have seen in the past. A certain window, including who else they could have overlap are being close to within that space, right? So at least you're not relying purely on human memory for contact tracing, there's a certain level of additional data that can be used to enhance a refresh human memory. That is really what we see happening in the business recovering. But you made a good point on what is the new normal. Because as we again after customers, I'm trying to gauge what is going to stick beyond the beyond the recovery feet, striking that you fast forward, let's say, a year from now we have a vaccine and the viruses control. We are going to go back to everywhere before the widest entered our lives in and on. The common opinion seems to be that some things are here to stay, and you look at work from home. You made a reference to that. You know, a lot of our customers do believe that there is gonna be an increased amount of work from home that stays with us, even even after the biases off all of our lives. That again, the special things we built for the business continuity continues forward. Even as you know, some of you know we start to get back into physical spaces security again. It's paramount rate the home, essentially as far as I t is concern is an uncontrolled in mind because they just don't have control over many things that happen in brackets homes. And so how do we bring in a layer of visibility and some degree of control in an environment that is inherently not subject to that level through the same way that that an office building can be? And those are the kinds of things that we're looking at. When we talk to higher education customers, for example, they are looking at plans for them. You know this upcoming fall semester, or for the next I can make your off running the classrooms at 30% occupancy. So if you had 100 students sign up for a class physically in the classroom, they only want to have the respondents and the other 70 could be on campus, but they're all dialed in remotely online past. But how do you manage this process or which study people get to be in the classroom learning way? And we believe that a lot of these work, the work flows and interesting use cases that directly address the intelligent edge are gonna become important as we get into that. >>Alright. And I'm glad you talked about the intelligent edge. So your keynote that you gave that atmosphere was accelerating innovation at the edge. And you have the tough task of being right before the Space X Speaker two. So give us a little bit our audience a little bit about you know, the innovation. How should we be thinking about the edge? >>So atmosphere visitor Two weeks ago, we announced the manage services platform on the SP for sharp and it's a little bit of a play because we really believe that we're building solutions that have 1/6 sense in in sensing what end users looking for what stakeholders looking for when problems show up and how do we quickly resolve that right, So that degree of focus on our data driven AI operations was key in us starting to coin the term DSP on it services platform. So it really looks at addressing not just connectivity connect and protect. We're also analyze and act because the telemetry data coming out of the network is really the same data that is that helps with the business recovery. But we won't actually bubble that up and put it into a common daily that helps us deliver a better connection and connectivity and security services, but also enable all of these experiences and outcomes at the edge. And so the CSP or then Ed services platform was the key announcement atmosphere this year. And we see that as the the foundation on which everything that we're gonna do starting now is going to get >>Yeah, I'm curious. You know, we talked about some of the the things that have been accelerated due to the current situation. After that respond work from home in the and the like. When you look at edge environment, is that something that you know? Is that something you see people, you know, accelerating them or they pausing them. Is it just kind of happening at the same pace any data or sense that you have from users right now. >>So edge is going to become even more important that we used to focus on the edge. We had the focus on edge for a while, but uncle, now until the pandemic it us. The assumption is always that people are going to show up in physical spaces and then let's focus on the experiences of the hour. I believe with the pandemic coming in, some of the power of choice has shifted towards the towards the user of the person in choosing whether they want to consume a particular service experience by going to a physical space or by staying at home and doing it on the radio. I look at the past few weeks, we've had a few. Both parties were used to me in person, and now we are doing it over a zoom or other video conferencing policies. So that choice moving over to the person means that we can't just assume that people are going to show up in physical spaces and then focus only on okay once they show up, what can I do about the experience of the outcomes? The focus on edge is now shifting to where we have even before, we have even look at enabling the technologies and experiences that entice people that convince people come into the physical space and consume that service on. But our experience and that means that the scope of what we do at the intelligent edge actually is gonna increase is gonna whiten. And that's the reason why it was timely that we were working on the ed Services platform. Even, you know, it started working on it long before the panoramic ever showed up. But that focus is now putting us in the right place. You know, from a competitive perspective, leverage all of the technologies that people so far, the package it up together to offer our customers something that is far beyond just connectivity and security. >>Great final question I have for you. You're talking about these, you know, not necessarily in person. Experience is here. We have, you know, did the Discover virtual experience give our audience just a little bit as to what they expect from Ruba and what you want people to take away from the Discover virtual experience when it comes to Aruba and networking at hp, >>right? And you know, the common way we kind of when we talked to some customers is always an association off of the Aruba brand todo a wireless lan. And you know what time in the past five years is being part of Hewlett Packard Enterprise? We've kind of expanded that into other networking and some some of the security functions that we also. But more importantly, I encourage everybody to go look at some of the technologies that we packaged together as orderly it services platform and how they can help. Our customers are not just like we are also all of the other stakeholders within their organizations, but to create that compelling experiences and outcomes at the edge. >>Excellent. Well, thank you so much for joining us. Appreciate all the updates. >>Thanks. Thanks for having me. >>Alright. Stay tuned for more coverage. HP discover virtual experience. I'm Stew Minimum. And thank you for watching the Cube. >>Yeah, yeah, yeah.

>>from around the globe. It's the Cube covering HP Discover Virtual experience brought to you by HP. >>Hi. Welcome back. I'm Stew Minimum, and this is the cube covers of HP Discover 2020. The virtual experience gonna be digging into Green Lake and help me with that. Happy to welcome to the program. First time guest Arwa Fedora. She is the vice president of worldwide sales for Green Lake with Hewlett Packard Enterprise are a thanks so much for joining us. >>Thanks for having me. All >>right. So as I teed up, you're relatively new in the role. So if you could just >>give us a little bit >>about your background, what brought you to HP And what your focus is there? >>Yeah, absolutely. Thanks for having me Weeks seven. So definitely new in the role, um, came from sort >>of ah, public cloud. Ah, >>cloud native ah, set of experiences through Microsoft. And previous to that it was Amarin where we focused on a lot of mobile application development. Ultimately, what brought me toe hp? To be honest is the fact that while cloud has brought a ton of innovation to, you know, many companies, many industries, many applications. I think I also see the opportunity that it's not just about public cloud, but it's about bringing cloud experience everywhere. And so, looking at the agility, the innovation, the speed, um, you know, some of the cost savings that the cloud has brought companies. Um, I believe that from a green Lake perspective, we now have an opportunity to modernize I t infrastructure and bring it to our customers in a way that they've never seen before. And so ultimately that that was what brought me >>to HP. >>All right, well, what excited me about having the discussion with you is you talked about some of the application modernization cloud native pieces that you've got history on, you know, my background infrastructure, but has an infrastructure person. We know the role of infrastructure really is to support those application. A term I've used for a number of years now is you want to modernize the platform and then you and modernize the applications on top of you know, what are you hearing from customers? You know, when I talk to developers, often it is, you know, hybrid model of how they're building things that is no longer a monolithic things are changing and moving everywhere. Data, of course, has huge import. Help us understand that role of the application and data when it comes to Green Lake. >>Yeah, and I think one of the great point that you know, whether it's research or our customers. What we ultimately know is 70% of absent data remain on premises today, right? Whether that's the data center, it's in co location or at the edge. Right? And that's where a good business reason that they have to remain in those data centers, right? We have things like, you know, late and see that we have to deal with. We have governance and security. We have data gravity. We have application dependencies, right? And so, being able to think >>about well, how do you solve that >>problem for the remaining 70% of applications? So if they can't move into >>the cloud well, how >>do we bring the cloud to them? Right. And that's exactly where Green Lake then, which is let's create that cloud like experience from everything, for you know, the obvious things that pay as you go the, um, sort of the self service be managed for you right, bringing that in to the customers, you know, Data center again. Coehlo The edge, I think, becomes a really powerful value prop and again, from my experience, right. Not every application is going to be a cloud native application that is being built newly for cloud only capabilities on. And there's still a lot of great applications that can still be built on Prem with cloud like experiences that are brought to you by Green Lake. >>Alright, so are you have the, you know, the sales title. And when I think about HP, HBs had a number of offering customers along that journey towards that cloud model that you're talking about. Ah, lot of them. You know, I think back, you know, go back Seven years ago, it was very much, you know, here is our stack and we have hybrid models and we're working with service providers. Green Lake is very much managed service, So help us understand a little bit, you know, from from the go to market standpoint, the sales standpoint, that mind shift of going from, you know, here's gear or here's the stack we're doing to really It is a managed services offering. So I would think it's it's a different It's if you will. It's a mindset. It's different, necessarily who you might be selling it >>absolutely. And I think if I had to think about what we're announcing at Discover right and how we're evolving Green Lake, it really starts to focus on launching new cloud services like containers, virtual machines, storage, compute right, sort of the core cloud offerings. But then also adding things like machine learning ops, you know, data protection for cloud and on Prem in networking services, right? And from a Green Lake perspective, I think if I had to think about the go to market, it's yes, managed services. But what does that mean, Right? That means new self service cloud experiences the Agree Lake Central, which has very detailed on sort of consumption and billing data to allow you to have that transparency. It also gives you self service capable abilities, right so that you can, you know, spin, spin up virtual machines or configure the services that you need or that you've purchased from us. Um and then also having the ability now to have new work load optimized, sort of T shirt size building blocks, right? So, being ableto very quick really find out from our customers, What is it that they need having sort of small, medium large capabilities again, thinking about those workloads that they're trying to support And then in under 14 days, being able to deliver the capability to their doors and have that spun up and ready to go? >>Yeah. One of the advantages, of course, is, you know, rather than thinking about okay, I've got all of these products. It's now more like a service catalog. I have a lot of different ways. Ah, and you've got things that like Oh, wait, you know, can that running there? You talked about the ML and the analytics. Of course, he's done a few acquisitions in this base to help enhance that light like map Are I know we've been talking a bit about, you know, Blue Data and, like, I'm curious from, you know, the touch points that you're having in customer. Is it shifting from you know, it's not necessarily, I think the person that buys the server, you know, cloud often was the line of business driving from the application down. So how does that alignment between the field and the customer shifting. And how do you expect Green Lake to kind of move that along even more? >>Yeah, that's right. It becomes a business sort of driven conversation, right? So what are the outcomes that our customers are driving for from a business transformation perspective? So if you think about what they're trying to do is they don't want to have to worry about delivering their own I t, which often is slow on, maybe contains supply chain risks. And then, of course, there's sort of the over provisioning risks that come with that as well. The way I see our role from a go to market perspective is we do have to engage, and we are engaging new audiences that we probably haven't been intimately sort of familiar with in the past. And that includes the line of business that includes also, you know, the architect internally within companies that are designing sort of best of breed architectures to deliver the technology infrastructures that will power their next generation of internal applications or even their own solutions to the market it includes. You know, if you're talking about ml ops, it includes talking to data scientists right and understanding. You know, what is that specific machine learning scenario that they are trying to, you know, train a model around? And how do we help deliver the best solution for them? Because we also know that putting that in how most of the time is too far away from your data or the edge, Um, from which you are collecting data from which again becomes super expensive. You have latency issues, and it's not a really great way to solve ml ops, right? We feel like we have a much better solution. And in talking to some of those audiences that are trying to solve those business challenges within our customer base, um, we are finding ourselves also talking to a lot of new audiences. And, you know, one audience that I'm intimately familiar with is obviously the developer audience, right. Developers don't want to worry about i t infrastructure. They don't want to have to walk over and tell someone that day. I need you to configure X y Z in order for me to start, you know, testing my code or my you know, sort of MPP. They want to know that it's all managed that it's quick time to value and that when they're ready to go, the infrastructure is there and ready to be deployed against the project that they're trying to execute. So those are really important audiences that I feel like we're starting to nurture, and we will have a lot more content and relevance for going forward with Green Lake. >>Yeah, a really important point there. I want also, you know, how do you kind of there's There's a big ecosystem around Green Lake. So, you know, give me a little bit about the you know, the differentiation of HP compared to some of the other hybrid solutions out there. And because I look, there's obviously hardware soft where solutions that HP has internally. But then you've also got, you know, VM ware, Nutanix, Red hat and others that are our partners, you know, how do you help customers sort through those? >>Yeah, absolutely. And I think it begins with delivering choice to our customers right. At the end of the day, we need to make sure that we're up optimizing for what our customers are looking to do. So there has to be an element of openness with HP Green Lake that we're pretty proud to deliver. So we have multiple I SD partnerships, partnerships. You mentioned some of them, you know, VM Ware and Nutanix. With respect to delivering some of our solutions, I think from a competitive advantage, you know, I go back to the fact that you know the 70% of absent data that are still sitting on Prem or, you know, in a polo and edges our competitive advantage comes from being able to bring a true cloud experience. Um, to those absent data where I would argue no one else can do this in a way that has, you know, speed from a time to value perspective, scalability, right. Being able to sort of go up and down a managed for you, a true pay per use model and billing at that level of granularity, um, and the self service right, allowing you to self provisioned and do some of those things once we've delivered the core capabilities for you. So from a competitive advantage, I feel like we cover off more of the cloud like experience does than anyone else that does in the market. And then we also have the partnerships and the ability to bring in some of those third party I SP solutions that work incredibly well on relate. >>Yeah. One of the challenges we've seen in the field is, you know, customers they do have Ah e I guess we know he always is added So, you know, you mentioned you know, their shifts. But customers Absolutely. They have their data centers. They're using often multiple public clouds out there. And they are. You know, we've talked a lot to be about the edge, so help us understand. You know, where green Lake fits and how the portfolio helps customers as they need to be able >>to >>manage and optimize what they're doing across all those disparate environment. >>Yeah, I think you're absolutely right. Customers. First of all, we're going to have a multi cloud and sort of a multimodal strategy, right? Some things they're going to put in the different public clouds and some things they're going to maintain on Prem or in a in a polo. And and then some things, of course, work better in an edge scenario. The great part about Green Lake is we solve the on Prem State problem in a really effective and cost effective and time to value perspective really, really well. But with Green Lake Central, we also give you the transparency to manage your public cloud footprint just as well. So we allow you to unify across that the different footprints that you want tohave. And we're also, you know, not proprietary when it comes to Green Lake Central, right? You can again, um, other pieces versus, you know, maybe some of the hyper scaler is that are trying to create more of a walled garden or a lock in scenario where, yes, you get transparency, but only as long as you're within their solution. >>Alright, So I understand there's about 1000 customers. We've passed 1000 customers Happy Green Lake, according to another interview that I did. So you've got sales, give us a little bit, you know, which we expect for kind of customer adoption. And what else do you expect us to be looking at from the Green Lake offerings? >>Yeah, absolutely. And I think from, you know, a customer Women term perspective. It has just been fantastic to be part of this journey, at least for me. For the past seven weeks, and to see our customers really embrace this new way of how we deliver I t. Infrastructure to them, I think, in a way that meet them where they are right as they're transforming. We're bringing that on Prem Cloud like experience to their doorstep without them having to feel the pressure of migrating everything, whether it makes sense or not into the cloud again in terms of what's coming new, Um, I would reiterate the fact that it is looking at all of the basic services like containers VM storage, Compute. It's also starting to optimize around specific workloads again, Teoh the point earlier about ML ops, Um, but from what's new and exciting, I get really excited about Hey, I don't want our customer spending time thinking about how to architect and how to design the right i t. Or infrastructure offering. I want to be able to do that for them in order to deliver that experience that they need. And again, what that helps our customers with is cost time to value and the ability to get a pre configured solution that is already optimized right. We don't want our customers spending all of their time having to configure an architect. I t infrastructure. We want them to worry about the business outcomes and then tell us what they need. And then we create those pre configured solutions on their behalf, given their input. So so again, it's a very cloud like way to deliver value to our customers. And I think it also frees up our customers to focus the resources on the real innovation that they need to drive at their business level versus focusing on things that, you know we're experts in. And we can bring to them in a much quicker and more value of >>way. Absolutely. Thank you so much. You actually what We've heard loud. And they need to be able to shift away from things that they don't have, differentiated, and then don't add value to the business and focus on this business. FN our congratulations on the new position and definitely look forward to watching the continued progress. Good buzz around Green Lake >>and test. Thank you. Still thanks for having me. >>Alright. Stay tuned for lots more coverage from HP. Discover the virtual experience. I'm Stew Minimum And thank you for watching the Cube. Yeah, yeah, yeah, yeah

>>from the Cube >>Studios in Palo Alto and Boston connecting with thought leaders all around the world. This is a cube conversation. >>I am stupid, man. And welcome to a cube conversation. Really? Please welcome back to the program. One of our Cube alumni, Sony, Ge and Donnie. She is a co founder and also the business off of pensando. Tony, thanks so much for joining us. >>I thank you for having me here. >>All right. So, Sonny, we've had you on the program a few times. You know, those that have watched the program or followed your career? You've had a story career. You know, I've worked with you as a partner back through some of the spinning disk. You're one of the mpls group. And now, of course, Pensando we helped launch towards the end of 2019. I just want to take a step back and, you know, understand, You know, how did you find yourself in the startup world? >>You know, I got involved with startup ventures as part of the Mpls team. This is going back now. Gosh, 20 years ago, in calendar year 2000 my first venture was with Andy ammo. It was a very unique situation that Mario look up on myself or part of a set up on a startup venture. But all four of us, the Mpls group, did not have any equity in it. Look, and I basically what asked to operate within the with that venture to ensure its ultimate success from a product execution on the go to market perspective? Ah, lot of those elements did not exist from a go to market perspective in Cisco at that time, and it was basically a ground up effort for look and me to not have any financial association with the outcome off the Andy, um, a venture, but at the same time, take on the responsibility from the execution perspective and building up the whole go to market. >>Yeah, so, you know, talking about that these startups, you've been apart of two things. First of all, you were part of and, ya know, you ova in CNI. So did you need to learn Italian to be part of these projects? But more importantly, how did how did you work on that? You know, product customer fit, understanding what the build and, you know, you talk about right How do you make some things that festival? It is super challenging. >>Yeah, well, first and foremost, I think I've been fortunate in that the group that we're all part off it is definitely Italian Indian. And some folks, like from Indiana, for example, like Randy Pond, who is part of this venture with us at Pensando. If I if I would go back and take a look at the simple formula, I mean Mario look, and from, ah, they're veterans in this industry. And they typically focused on the conceiving off the idea and the brought up, uh, and starting with a clean slate approach. Of course, I participate from a market validation development, competitive landscape on a business on all related aspects, bringing the product to market on how that maps into customers and partners what we have consistently focused on market disruption. Particularly for the last two decades, the biggest focus has been on what are the market transitions occurring both from a business and a technology perspective on that is ultimately what creates the opportunity to emerge on and drive these concepts into reality and what yourself, in a market leadership position, is to capture the transition at the right time. >>Yeah, I think back. You know, some of your previous ventures and understand, you know, some of the waves of technologies coming together sometimes the maturity of a technology or being able to take advantage of something new to talk specifically about. Pensando what are you know, those waves of change and the technology coming together that makes the opportunity that you're in today? >>Well, I mean, if you go back and you take a look at really what has been exciting about this pensando opportunity has been to look at the unique ability that have been coming upon us. You know, with this market transition where the cloud is moving to the edge, what is ultimately driving this movement to the edge has been the application. Uh, the applications is is you know, whether it's driven by technology trends like five G, for example. Ah, and and the fact that bulk off what the customer's data is being driven is going to be at the edge. That when when you look at the cloud moving to the edge and evolving that with the transitions occurring, ah, this will require deep innovation. Deep innovation in the areas of distributed network processing security, like encryption, full observe ability while you have turned on encryption, traffic engineering and doing it at very low, predictable agency at the speeds of 100 gig and above all, doing it on a small footprint. We were really the only guys and gals who could do this. And we have done it, >>Yeah, so certainly some really big challenges that they laid out there bring >>us inside >>a little bit. You know, customers. You know, I think about, you know, when I've been watching edge computing for the last three or four years. Uh, you know, it's still relatively early days for customers, but there's a lot of technical challenges there, So help us understand how much you know it was you had technology that could help solve something and how much it is driven by some of the customers that you've been talking to over the years >>Now. One of the key things that we learned and this was going back to the early days of Cisco is that everything we were doing, we had the customer at the center off and at the heart off what innovation we were building from an engineering perspective. You want to build things that can have the most impact in the marketplace and within your customer base. So, uh, one of the early times we went back, who do getting our customers involved in the innovations we were bringing to bear. I still have recollections off a blueprint that we had iterated upon, uh, and sitting in a room, whether it was with the likes of Josh Matthew at Goldman Sachs all whether it was with some of our early cloud customers like the Oracle Cloud, to better understand with these innovation and these blueprints, what were their burning problems? What were they used, cases that we could really go and tackle? So it is one thing to think about market destructions. It's another to bring it to life and having customers engaged with you during the early phases. Off as you are incubating, something is a very important item because it helps you focus your biggest energy on the areas so that you can put your arms around what problems are worth solving. And how can you bring that to life with with customers? Use case. And this is something we have done time and over again. So this is a constant refinement off what we have been doing now for now, to over two decades. As I said, >>Yeah, it's, you know, fascinating here. And when you've got the chief business officer idle, Sony, You know, one of the biggest changes, obviously, is if I look back in the spin ins, you kind of understood how to go to market was what was involved the, you know, the Cisco execution machine that the sales process that they had in plug in a product, that they would help. All right, what you're doing now, you've got some, you know, feel, William partnerships. You have relationship with customers, help us understand a little bit. You know the update on the go to market, how you have. I have a solution that fits for not only the end users, but through multiple different, uh, you know, go to market partners. >>So I think it's, you know, it's very important that as a startup we stay very close to our customers and apart, not just men. We are thinking about what the innovation is and how can it solve their problems. But I think in a world where the way we want to go solve for what? The customer where we want the customer, where our customers want us to be our partnerships is a core part of it. I mean, if you look at from the early days we secured successfully funding from our customers and our strategic partners and it is these customers and strategic partners that are shaping the roadmap on are shaping the routes to market on. What we're doing is we're successfully not only delivering the product, so these strategic customers and partners, but we're also then replicating it across the verticals. If you think about in the enterprise space, our focus has been the focus on regulated market markets where security is essential. Real time, observe ability that can increase your security posture is a very important element. So taking the blueprints that we're taking into global financial services customers, the healthcare industry, the the education market on the federal market, then those are the industries that really care about, and I in regulated markets where we can take the blueprint that we have already built on an amplify across those customers. So there again includes alignment and a partnership with HP. We're working very closely that, while recognizing that we will be doing strategic elements only with partners like HP, we're also on boarding and getting certifications done with Dell because most enterprises have at least dual source vendors from a server, so that that is one aspect. The other aspect is working in a high touch model with the cloud customers and having the opportunity to deliver to them Ah, and onboard them from a production worthy perspective while taking that same blueprint and applying it to other cloud customers and other service provider edge providers that can take advantage of the similar capability. >>Yeah, um, I'm curious. Sony, you know, obviously, the cloud is a space that has been going through a lot of change and accelerating. You know, I'd say much faster than traditional networking did. So you know, curious what you see what you're hearing from customers when they talk about you know, their needs for your solution, what they're doing with multi cloud environment. What is that? That landscape you. And I guess we would love to hear a little bit about how you would compare and contrast yourself. The other solutions out there the one that comes to mind, of course, is you know, eight of us what they're doing with the Annapurna chip in there nitro offering as part of their out. >>You know, as I mentioned earlier, I think the cloud is pushing to the edge. There's a high demand for a lot of packet processing needs with these New Age applications. Customers want to build on and give the you know, we want to be in a position to provide through the democratization and open availability off our products to multiple cloud providers, our technology and as they are experiencing tremendous growth, they're seeking to build cloud with more capacity, with greater degree off security and services functionality. And the ability to process a lot of data at the edge is with millions of simultaneous connections happening at a very small footprint. And that's where we come in. The value that we are essentially providing who not only the existing cloud strategic partners but additional cloud customers we're taking into production this year is that we are enabling them to leapfrog the nitro technology on multiple, whether it is the ability to ah have predictably low latency on and consistently low jitter in the nanoseconds. That is the eight times superior than what a nitro can do today, or the ability to pack their toe process up to nine times more backend processes in the millions of on the ability to do it in a power footprint, which is almost 1/3 that of what you would need on AWS nitro, where they need five times more nitro elements than then we can with a single device, Um, or whether it is the ability now to handle not just power and latency, but millions off flows that can run simultaneously on maintaining the state of all of those and the power of the end, the ability to run multiple services. Uh, with security turned on at the same time are all elements that really differentiate us on. This technology is now readily available to all of us. >>All right, so I understand some of the technical issue items that you're stating there. What I'm curious about is when I look at out both, most customers don't really think about the night. It's that Amazon's providing an extension of their solution into my environment, and they manage everything and so you know, you can't talk about multi cloud environment without talking about Amazon is every customer almost everything right? More than one cloud in one of them is almost always Amazon, though. How does your solution fit into that whole discussion? And then? >>So I think that, you know, one of the things that becomes very important is that if I put my customer enterprise customer hat on, I want to be an enabling my private cloud the private cloud that I build. You have the ability to not just have the option to the port and Amazon cloud, but I typically already and minimal child and barn. So while Outpost and Nitro Nitrogen really enabling, are supposed to deliver those services on our customer's premises, it's only allowing that customer to be locked into one way off dealing with one public cloud company. But if I had to go and think about as I build out my hybrid cloud strategy as an enterprise customer, I want to have the same building blocks on the same policy models that are consistent with all the with the entire dress off cloud vendors that I'm dealing with. The bulk of our customers are essentially telling us I don't want to be locked into a single public cloud company from a hybrid strategy. I want to have the ability to drive a public, private cloud architect that is cloud like from a policy delivery perspective. But at the same time, I want to have the flexibility off deploying a multi cloud and BART, and what we would provide them is the consistency off that same policy model that you would only find in a public cloud with the freedom to not have to buy themselves or lock themselves up into a single public cloud costs. >>So your team, you said, over two decades of experience, there have been some global impacts that have happened during that you got together in 2000. 2001 was right there in front of you that the 2008 you know, down in there, though you're in 2020 obviously the global endemic, as you know, broad financial ripples. How's this impacting Dondo? How's that impacting your discussions with your partners and your customers? >>Well, you know, honestly, I would say that we, like everyone else, have been affected by the pandemic, and we pray that everyone recovers soon with minimum lost to themselves and their families. And this is something very personal. This is here. I feel very passionate about hoping that everybody comes through with this on and their families are all OK. That's all the most important thing in my mind now for us, from a pandemic perspective. What this has done is it has made us more resolute to continue to execute remotely to the best of our ability to meet our customers. Expectations. The advice that I would give to other startups is Keep your head down. Focus on the 80 20 rule, execute on 20% of the things that need to be done, that we'll have 80% of the impact to your business, including undeterred product execution. Stay close to your customers and your partners. Spend your cash judiciously. You know, be very careful on where you're spending your money to make it last. As long as you can ride this pandemic out and double down on being close to your partners and customers. Fortify your sales plans. Meet your customers where they are not where you thought they were, but where they really are and partner with them on this journey and partner with your supply chain. You're going to need that. So this is your time to really be a partner to them, as opposed to see how can you change them? No, no. The really partner with your supply chain Because you're gonna need that. >>Yeah, that's a very sound advice there, Sony. While we're talking advice that, you know, you're very successful career, I'm wondering what advice you would give the other women look at pursuing careers. In fact, specifically, if you know they wanted, you know, start a startup, be a founder, whether that in Silicon Valley or outside, what advice would >>you know? My advice would be to have an undeterred focus. Focus is extremely important. Look, I used to always remind me, Sony, when you're focused on two things, you're d focus. So focus on data. Focus, be driven. Believe in the vision that you have set out for yourself and your team on and keep your eye on the customer. I think in customers successful on your success. That's the message I would give. I would give that same message. My female and the male colleagues. >>Alright, well, we know that you and your team. Sony are very focused, so I'll give you the final word. Gives a little look forward if we go forward. You know, 18 to 24 months. What should we be expecting to see from PENSANDO and your solution? >>Well, in the next 18 to 24 months, we would like to meet and hopefully also exceed our customer's expectation in terms of product execution and the ramp off course. Profitability will be a very important aspect that we're going to keep a very close eye. I think it's too early to be thinking of an ideal, and our focus remains to be on customer success. We have been in the market for a little over. I was a little less than six months. Ah, with the product, September 2019 October 2019 is really when we launched the company on and, uh, the customer always is at the center of everything we do. So that's where we're gonna be focusing on product execution and ramp ramp off product, ramp off estimates. >>Well, so needy. And Dani, it's a pleasure to catch up with you. Thank you so much in the state. >>Thank you. You too. >>Alright. Be sure to check out the cube dot net for all the interviews, you can go see the launch videos that did at go back office in New York City from 2019. If you go to the cube dot net and many more interviews from Sony and her team, I'm stew Minimum. And thank you for watching you. Yeah, yeah, yeah, yeah, yeah.

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AI has the potential to profoundly change our lives with Dell Technologies. AI is easy to adopt, easy to manage and easy to scale. And there's nothing artificial about that. Yeah, yeah, from >>the Cube Studios in Palo Alto and Boston >>connecting with >>thought leaders all around the world. This is a cube conversation. Hi, I'm Stew Minimum. And welcome to this special launch with our friends at Dell Technologies. We're gonna be talking about AI and the reality of making artificial intelligence real happy to welcome to the program. Two of our Cube alumni Rob, depending 90. He's the senior vice president of server product management and very Pellegrino vice president, data centric workloads and solutions in high performance computing, both with Dell Technologies. Thank you both for joining thanks to you. So you know, is the industry we watch? You know, the AI has been this huge buzz word, but one of things I've actually liked about one of the differences about what I see when I listen to the vendor community talking about AI versus what I saw too much in the big data world is you know, it used to be, you know Oh, there was the opportunity. And data is so important. Yes, that's really But it was. It was a very wonky conversation. And the promise and the translation of what has been to the real world didn't necessarily always connect and We saw many of the big data solutions, you know, failed over time with AI on. And I've seen this in meetings from Dell talking about, you know, the business outcomes in general overall in i t. But you know how ai is helping make things real. So maybe we can start there for another product announcements and things we're gonna get into. But Robbie Interior talk to us a little bit about you know, the customers that you've been seeing in the impact that AI is having on their business. >>Sure, Teoh, I'll take us a job in it. A couple of things. For example, if you start looking at, uh, you know, the autonomous vehicles industry of the manufacturing industry where people are building better tools for anything they need to do on their manufacturing both. For example, uh, this is a good example of where that honors makers and stuff you've got Xeon ut It's actually a world war balcony. Now it is using our whole product suite right from the hardware and software to do multiple iterations off, ensuring that the software and the hardware come together pretty seamlessly and more importantly, ingesting, you know, probably tens of petabytes of data to ensure that we've got the right. They're training and gardens in place. So that's a great example of how we are helping some of our customers today in ensuring that we can really meet is really in terms of moving away from just a morning scenario in something that customers are able to use like today. >>Well, if I can have one more, Ah Yanai, one of our core and more partners than just customers in Italy in the energy sector have been been really, really driving innovation with us. We just deployed a pretty large 8000 accelerator cluster with them, which is the largest commercial cluster in the world. And where they're focusing on is the digital transformation and the development of energy sources. And it's really important not be an age. You know, the plan. It's not getting younger, and we have to be really careful about the type of energies that we utilize to do what we do every day on they put a lot of innovation. We've helped set up the right solution for them, and we'll talk some more about what they've done with that cluster. Later, during our chat, but it is one of the example that is tangible with the appointment that is being used to help there. >>Great. Well, we love starting with some of the customer stories. Really glad we're gonna be able to share some of those, you know, actual here from some of the customers a little bit later in this launch. But, Robbie, you know, maybe give us a little bit as to what you're hearing from customers. You know, the overall climate in AI. You know, obviously you know, so many challenges facing, you know, people today. But you know, specifically around ai, what are some of the hurdles that they might need to overcome Be able to make ai. Really? >>I think the two important pieces I can choose to number one as much as we talk about AI machine learning. One of the biggest challenges that customers have today is ensuring that they have the right amount and the right quality of data to go out and do the analytics percent. Because if you don't do it, it's giggle garbage in garbage out. So the one of the biggest challenges our customers have today is ensuring that they have the most pristine data to go back on, and that takes quite a bit of an effort. Number two. A lot of times, I think one of the challenges they also have is having the right skill set to go out and have the execution phase of the AI pod. You know, work done. And I think those are the two big challenges we hear off. And that doesn't seem to be changing in the very near term, given the very fact that nothing Forbes recently had an article that said that less than 15% off, our customers probably are using AI machine learning today so that talks to the challenges and the opportunities ahead for me. All right, >>So, Ravi, give us the news. Tell us the updates from Dell Technologies how you're helping customers with AI today, >>going back to one of the challenges, as I mentioned, which is not having the right skin set. One of the things we are doing at Dell Technologies is making sure that we provide them not just the product but also the ready solutions that we're working with. For example, Tier and his team. We're also working on validated and things are called reference architectures. The whole idea behind this is we want to take the guesswork out for our customers and actually go ahead and destroying things that we have already tested to ensure that the integration is right. There's rightsizing attributes, so they know exactly the kind of a product that would pick up our not worry about me in time and the resources needed you get to that particular location. So those are probably the two of the biggest things we're doing to help our customers make the right decision and execute seamlessly and on time. >>Excellent. So teary, maybe give us a little bit of a broader look as to, you know, Dell's part participation in the overall ecosystem when it comes to what's happening in AI on and you know why is this a unique time for what's happening in the in the industry? >>Yeah, I mean, I think we all live it. I mean, I'm right here in my home, and I'm trying to ensure that the business continues to operate, and it's important to make sure that we're also there for our customers, right? The fight against covered 19 is eyes changing what's happening around the quarantines, etcetera. So Dell, as a participant not only in the AI the world that we live in on enabling AI is also a participant in all of the community's s. So we've recently joined the covered 19 High Performance Computing Consortium on. We also made a lot of resources available to researchers and scientists leveraging AI in order to make progress towards you're and potentially the vaccine against Corbyn. 19 examples are we have our own supercomputers in the lab here in Austin, Texas, and we've given access to some of our partners. T. Gen. Is one example. The beginning of our chat I mentioned and I So not only did they have barely deport the cluster with us earlier this year that could 19 started hitting, so they've done what's the right thing to do for community and humanity is they made the resource available to scientists in Europe on tack just down the road here, which had the largest I can't make supercomputer that we deployed with them to. Ai's doing exactly the same thing. So this is one of the real examples that are very timely, and it's it's it's happening right now we hadn't planned for it. A booth there with our customers, the other pieces. This is probably going to be a trend, but healthcare is going through and version of data you mentioned in the beginning. You're talking about 2.3000 exabytes, about 3000 times the content of the Library of Congress. It's incredible, and that data is useless. I mean, it's great we can We can put that on our great ice on storage, but you can also see it as an opportunity to get business value out of it. That's going to be we're a lot more resource is with AI so a lot happening here. That's that's really if I can get into more of the science of it because it's healthcare, because it's the industry we see now that our family members at the M. Ware, part of the Dell Technologies Portfolio, are getting even more relevance in the discussion. The industry is based on virtualization, and the M ware is the number one virtualization solution for the industry. So now we're trying to weave in the reality in the I T environment with the new nodes of AI and data science and HPC. So you will see the VM Ware just added kubernetes control plane. This fear Andi were leveraging that to have a very flexible environment On one side, we can do some data science on the other side. We can go back to running some enterprise class hardware class software on top of it. So this is is great. And we're capitalizing on it with validates solutions, validated design on. And I think that's going to be adding a lot of ah power in the hands of our customers and always based on their feedback. And they asked back, >>Yeah, I may ask you just to build on that interesting comment that you made on we're actually looking at very shortly will be talking about how we're gonna have the ability to, for example, read or V Sphere and Allah servers begin. That essentially means that we're going to cut down the time our customers need to go ahead and deploy on their sites. >>Yeah, excellent. Definitely been, you know, very strong feedback from the community. We did videos around some of the B sphere seven launch, you know, theory. You know, we actually had done an interview with you. Ah, while back at your big lab, Jeff Frick. Otto, See the supercomputers behind what you were doing. Maybe bring us in a little bit inside as who? You know, some of the new pieces that help enable AI. You know, it often gets lost on the industry. You know, it's like, Oh, yeah, well, we've got the best hardware to accelerate or enable these kind of workloads. So, you know, bring us in its But what, You know, the engineering solution sets that are helping toe make this a reality >>of today. Yeah, and truly still you've been there. You've seen the engineers in the lab, and that's more than AI being real. That that is double real because we spend a lot of time analyzing workloads customer needs. We have a lot of PhD engineers in there, and what we're working on right now is kind of the next wave of HPC enablement Azaz. We all know the consumption model or the way that we want to have access to resources is evolving from something that is directly in front of us. 1 to 1 ratio to when virtualization became more prevalent. We had a one to many ratio on genes historically have been allocated on a per user. Or sometimes it is study modified view to have more than one user GP. But with the addition of big confusion to the VM our portfolio and be treated not being part of these fear. We're building up a GPU as a service solutions through a VM ware validated design that we are launching, and that's gonna give them flexibility. And the key here is flexibility. We have the ability, as you know, with the VM Ware environment, to bring in also some security, some flexibility through moving the workloads. And let's be honest with some ties into cloud models on, we have our own set of partners. We all know that the big players in the industry to But that's all about flexibility and giving our customers what they need and what they expect in the world. But really, >>Yeah, Ravi, I guess that brings us to ah, you know, one of the key pieces we need to look at here is how do we manage across all of these environments? Uh, and you know, how does AI fit into this whole discussion between what Dell and VM ware doing things like v Sphere, you know, put pulling in new workloads >>stew, actually a couple of things. So there's really nothing artificial about the real intelligence that comes through with all that foolish intelligence we're working out. And so one of the crucial things I think we need to, you know, ensure that we talk about is it's not just about the fact that it's a problem. So here are our stories there, but I think the crucial thing is we're looking at it from an end to end perspective from everything from ensuring that we have direct workstations, right servers, the storage, making sure that is well protected and all the way to working with an ecosystem of software renders. So first and foremost, that's the whole integration piece, making sure they realized people system. But more importantly, it's also ensuring that we help our customers by taking the guess work out again. I can't emphasize the fact that there are customers who are looking at different aliens off entry, for example, somebody will be looking at an F G. A. Everybody looking at GP use. API is probably, as you know, are great because they're price points and normal. Or should I say that our needs our lot lesser than the GP use? But on the flip side, there's a need for them to have a set of folks who can actually program right. It is why it's called the no programming programmable gate arrays of Saas fee programmable. My point being in all this, it's important that we actually provide dried end to end perspective, making sure that we're able to show the integration, show the value and also provide the options, because it's really not a cookie cutter approach of where you can take a particular solution and think that it will put the needs of every single customer. He doesn't even happen in the same industry, for that matter. So the flexibility that we provide all the way to the services is truly our attempt. At Dell Technologies, you get the entire gamut of solutions available for the customer to go out and pick and choose what says their needs the best. >>Alright, well, Ravi interior Thank you so much for the update. So we're gonna turn it over to actually hear from some of your customers. Talk about the power of ai. You're from their viewpoint, how real these solutions are becoming. Love the plan words there about, you know, enabling really artificial intelligence. Thanks so much for joining after the customers looking forward to the VM Ware discussion, we want to >>put robots into the world's dullest, deadliest and dirtiest jobs. We think that if we can have machines doing the work that put people at risk than we can allow people to do better work. Dell Technologies is the foundation for a lot of the >>work that we've done here. Every single piece of software that we developed is simulated dozens >>or hundreds of thousands of times. And having reliable compute infrastructure is critical for this. Yeah, yeah, A lot of technology has >>matured to actually do something really useful that can be used by non >>experts. We try to predict one system fails. We try to predict the >>business impatience things into images. On the end of the day, it's that >>now we have machines that learn how to speak a language from from zero. Yeah, everything >>we do really, at Epsilon centered around data and our ability >>to get the right message to >>the right person at the right >>time. We apply machine learning and artificial intelligence. So in real time you can adjust those campaigns to ensure that you're getting the most optimized message theme. >>It is a joint venture between Well, cars on the Amir are your progress is automated driving on Advanced Driver Assistance Systems Centre is really based on safety on how we can actually make lives better for you. Typically gets warned on distracted in cars. If you can take those kind of situations away, it will bring the accidents down about 70 to 80%. So what I appreciate it with Dell Technologies is the overall solution that they have to live in being able to deliver the full package. That has been a major differentiator compared to your competitors. >>Yeah. Yeah, alright, welcome back to help us dig into this discussion and happy to welcome to the program Chris Facade. He is the senior vice president and general manager of the B sphere business and just Simon, chief technologist for the High performance computing group, both of them with VM ware. Gentlemen, thanks so much for joining. Thank >>you for having us. >>All right, Krish. When vm Ware made the bit fusion acquisition. Everybody was looking the You know what this will do for space Force? GPU is we're talking about things like AI and ML. So bring us up to speed. As to you know, the news today is the what being worth doing with fusion. Yeah. >>Today we have a big announcement. I'm excited to announce that, you know, we're taking the next big step in the AI ML and more than application strategy. With the launch off bit fusion, we're just now being fully integrated with VCF. They're in black home, and we'll be releasing this very shortly to the market. As you said when we acquire institution A year ago, we had a showcase that's capable days as part of the animal event. And at that time we laid out a strategy that part of our institution as the cornerstone off our capabilities in the black home in the Iot space. Since then, we have had many customers take a look at the technology and we have had feedback from them as well as from partners and analysts. And the feedback has been tremendous. >>Excellent. Well, Chris, what does this then mean for customers? You know What's the value proposition that diffusion brings the VC? Yeah, >>if you look at our customers, they are in the midst of a big ah journey in digital transformation. And basically, what that means is customers are building a ton of applications and most of those applications some kind of data analytics or machine learning embedded in it. And what this is doing is that in the harbor and infrastructure industry, this is driving a lot of innovation. So you see the advent off a lot off specialized? Absolutely. There's custom a six FPs. And of course, the views being used to accelerate the special algorithms that these AI ml type applications need. And unfortunately, customer environment. Most of these specialized accelerators uh um bare metal kind of set up, but they're not taking advantage off optimization and everything that it brings to that. Also, with fusion launched today, we are essentially doing the accelerator space. What we need to compute several years ago and that is essentially bringing organization to the accelerators. But we take it one step further, which is, you know, we use the customers the ability to pull these accelerators and essentially going to be couple it from the server so you can have a pool of these accelerators sitting in the network. And customers are able to then target their workloads and share the accelerators get better utilization by a lot of past improvements and, in essence, have a smaller pool that they can use for a whole bunch of different applications across the enterprise. That is a huge angle for our customers. And that's the tremendous positive feedback that we get getting both from customers as well. >>Excellent. Well, I'm glad we've got Josh here to dig into some of the thesis before we get to you. They got Chris. Uh, part of this announcement is the partnership of VM Ware in Dell. So tell us about what the partnership is in the solutions for for this long. Yeah. >>We have been working with the Dell in the in the AI and ML space for a long time. We have ah, good partnership there. This just takes the partnership to the next level and we will have ah, execution solution. Support in some of the key. I am el targeted words like the sea for 1 40 the r 7 40 Those are the centers that would be partnering with them on and providing solutions. >>Excellent. Eso John. You know, we've watched for a long time. You know, various technologies. Oh, it's not a fit for virtualized environment. And then, you know, VM Ware does does what it does. Make sure you know, performance is there. And make sure all the options there bring us inside a little bit. You know what this solution means for leveraging GPS? Yeah. So actually, before I before us, answer that question. Let me say that the the fusion acquisition and the diffusion technology fits into a larger strategy at VM Ware around AI and ML. That I think matches pretty nicely the overall Dell strategy as well, in the sense that we are really focused on delivering AI ml capabilities or the ability for our customers to run their am ai and ml workloads from edge before the cloud. And that means running it on CPU or running it on hardware accelerators like like G fuse. Whatever is really required by the customer in this specific case, we're quite excited about using technology as it really allows us. As Chris was describing to extend our capabilities especially in the deep learning space where GPU accelerators are critically important. And so what this technology really brings to the table is the ability to, as Chris was outlining, to pull those resources those hardware resource together and then allow organizations to drive up the utilization of those GP Resource is through that pooling and also increase the degree of sharing that we support that supported for the customer. Okay, Jeff, take us in a little bit further as how you know the mechanisms of diffusion work. Sure, Yeah, that's a great question. So think of it this way. There there is a client component that we're using a server component. The server component is running on a machine that actually has the physical GPU is installed in it. The client machine, which is running the bit fusion client software, is where the user of the data scientist is actually running their machine machine learning application. But there's no GPU actually in that host. And what is happening with fusion technology is that it is essentially intercepting the cuda calls that are being made by that machine learning app, patience and promoting those protocols over to the bit fusion server and then injecting them into the local GPU on the server. So it's actually, you know, we call it into a position in the ability that remote these protocols, but it's actually much more sophisticated than that. There are a lot of underlying capabilities that are being deployed in terms of optimization who takes maximum advantage of the the networking link that sits between the client machine and the server machine. But given all of that, once we've done it with diffusion, it's now possible for the data scientist. Either consume multiple GP use for single GPU use or even fractional defuse across that Internet using the using technology. Okay, maybe it would help illustrate some of these technologies. If you got a couple of customers, Sure, so one example would be a retail customer. I'm thinking of who is. Actually it's ah, grocery chain. That is the flowing, ah, large number of video cameras into their to their stores in order to do things like, um, watch for pilfering, uh, identify when storage store shelves could be restocked and even looking for cases where, for example, maybe a customer has fallen down in denial on someone needs to go and help those multiple video streams and then multiple app patients that are being run that part are consuming the data from those video streams and doing analytics and ml on them would be perfectly suited for this type of environment where you would like to be ableto have these multiple independent applications running but having them be able to efficiently share the hardware resources of the GP use. Another example would be retailers who are deploying ml Howard Check out registers who helped reduce fraud customers who are buying, buying things with, uh, fake barcodes, for example. So in that case, you would not necessarily want to employ a single dedicated GPU for every single check out line. Instead, what you would prefer to do is have a full set of resource. Is that each inference operation that's occurring within each one of those check out lines could then consume collectively. That would be two examples of the use of this kind of pull in technology. Okay, great. So, Josh, a lot last question for you is this technology is this only for use and anything else. You can give us a little bit of a look forward to as to what we should be expecting from the big fusion technology. Yeah. So currently, the target is specifically NVIDIA GPU use with Cuda. The team, actually even prior to acquisition, had done some work on enablement of PJs and also had done some work on open CL, which is more open standard for a device that so what you will see over time is an expansion of the diffusion capabilities to embrace devices like PJs. The domain specific a six that first was referring to earlier will roll out over time. But we are starting with the NVIDIA GPU, which totally makes sense, since that is the primary hardware acceleration and for deep learning currently excellent. Well, John and Chris, thank you so much for the updates to the audience. If you're watching this live, please throwing the crowd chat and ask your questions. This faith, If you're watching this on demand, you can also go to crowdchat dot net slash make ai really to be able to see the conversation that we had. Thanks so much for joining. >>Thank you very much. >>Thank you. Managing your data center requires around the clock. Attention Dell, EMC open manage mobile enables I t administrators to monitor data center issues and respond rapidly toe unexpected events anytime, anywhere. Open Manage Mobile provides a wealth of features within a comprehensive user interface, including >>server configuration, push notifications, remote desktop augmented reality and more. The latest release features an updated Our interface Power and Thermal Policy Review. Emergency Power Reduction, an internal storage monitoring download Open Manage Mobile today.

>>from the Cube Studios in Palo Alto and Boston connecting with thought leaders all around the world. >>This is a cube conversation >>live on. Welcome to the Special Cube Virtual coverage of AWS Summit Online. This is an event of virtual event by AWS. We're covering with the Virtual Cube his Amazon, so it would have no >>looking started. We started. Thank you. Right >>everyone, welcome to this Special Cube. Virtual coverage of the AWS Summit Virtual Online This is an event that Amazon normally has in person in San Francisco, but now it's virtual around the world. Seoul, Korea, in Tokyo, all over the world, in Asia Pacific and in North America, I'm John Furrier Dave Jones Stew Minimum. Let's do We're kicking off aws Virtual with the Cube Virtual. I'm in Palo Alto with the quarantine crew. You're in Massachusetts in Boston when the quarantine crew there still great to have you on to talk about AWS Virtual summit. >>Yeah, John, it's it's great to see you. Ah, it's been ah, you know, interesting times doing all these remote interviews A Z Many of us say I don't blame hotels, but I do miss the communities I do miss the hallway conversation. But great to see you, John. Love the Midnight Madness shirt. We >>want to thank Amazon for stepping up with some sponsorship for allow us to do the Virtual Cube alongside their virtual event because now it's a global community. It's all virtual. There are no boundaries. The Cube has no boundaries to We've got a great program. We have Cory Quinn coming up. Expect to hear from him last week in AWS is known for is a rising star in the community. Certainly Cube guest and also guest host and analyst for the Cube. We spent to hear all the latest from his big zoom post controversy to really what's going on in AWS around what services are hot. I know you're going to a great interview with him, but that's not what Amazon we're seeing a ton of activity, obviously, most recently last week was the jet, I think, which was an agency protest kind of confidential. Microsoft blew that up big time with a post by their worldwide comes person. Frank Shaw countered by Drew Heard Who's the coms globally for end of us and so a war of words is ensuing. This is again pointing to the cloud Native War that's going on with a jet I conference gets Jedi contract a $10 billion which is awards to Microsoft. This shows that the heat is on to do. This is a absolute bloodbath between AWS and Microsoft. We're seeing it play out now virtually with Amazon ai Large scale cloud. This is huge. This is this is another level. A def con one. Basically your thoughts. >>Yeah, John, you know, you've covered this really well and really impressing plot number one you talk about You know, this requirement When AWS launched the govcloud had the CIA as a client early on many years ago. It was the green light for many companies to go from. Wait. Is the club secure enough? Do well, good enough for the federal government in the US It's probably good enough for the enterprise. When Microsoft one jet I they didn't have all the certifications to meet what was in the contract? They had a ticking clock. Make sure that they could meet those security engagements. Aziz. Well, as you know what, one of the pieces the esports that move was working, made a partnership announced with Azure. We know the federal government uses Oracle quite a bit, though they can now run that in azure and not have the penalties from Oracle. So you know that many have said, you know Hey, AWS, why don't you kind of let that one go? You got federal business, but those ripple effect we understand from one contract kind of move things around. >>Well, my take on this is just the tip of the teapot. Either Microsoft's got something that we don't know where they're running scared. My predictions do is that the clock is gonna take out D o. D. Is going award the contract again to Microsoft because I don't think the d. O. D. Wants to change basically on the data that I'm getting from my reporting. And then, ultimately Amazon will keep this going in court because Microsoft has been deficient on winning the deal. That is by the judge and in government contracts. As you know, when you're deficient, you're ineligible. So, essentially on the tech specs, Microsoft failed to meet the criteria the contract and they're deficient. They still can't host top secret content even if they wanted to. This is going to be a game changer when if this comes out to be true, it will be a huge tech scandal. If it's true, then am I gonna have egg on their face? OK, so we passed. This speaks to the large scale problems that are having with Cove it. You're seeing Amazon. They're all working at home, but they still got to run the servers. They >>can do >>it. They got cloud native. You've got Dev ops. But for their customers to be people who are trying to do hybrid. What >>are you >>hearing in terms of the kinds of situations that people are doing? Are they still going to work with maths on our There's still data centers that need to be managed. What >>are >>you hearing in the tech world's do around Covad 19. And as the cloud becomes more apparent, it's obvious that if you're not cloud native, you're going to be on the wrong side of history. Here is pretty obvious. >>Yeah, well, absolutely. John. There there is a bit of a Elwyn behind cloud. Everything from you mentioned work from home. Everybody needs to be on their VPN. They need to access their service access their services where they are. If you've got a global workforce, if you thought that your infrastructure was going to be able to handle that, you might not be in for a WS is meeting that need. There's been some of the cloud providers that have had performance issues have had to prioritize which customers can get access to things AWS standing strong. They're meeting their customers and their answering the call of cloud. You know, we know that AWS puts a huge investment into their environment. If you compare an availability zone from AWS, you know, it is very, very sturdy. It's not just, you know, a you know, a small cluster on. And they say, Hey, we can run all over the place, you know, to be specific It's, you know, John Azure has been having some of those performance issues and has been from concerns. Corey actually wrote a really good article talking about that. It actually put a bad you on public cloud in general. But we know not all public cloud with the same, though, you know, Google has been doing quite well, you know. Managing the demand spike, though, has AWS. Microsoft has needed to respond a little bit. >>It's just mentioned Microsoft's outages. Microsoft actually got caught on eight K filing, which you just have to be going through, and they noticed that they said they had all this up. Time for the cloud. Turns out it wasn't the cloud. It was the teams product. They had to actually put a strike a line through it legally. So a lot of people getting called out, it doesn't matter. It's a crisis. I think that's not gonna be a core issue is gonna be what technology has been needed the most. And I got to ask you still, when was the last time you and I talked about virtual desktops? Because, hey, if you're working at home and you're not at your desk, you need might need some stuff on your desk. This >>is a real issue. >>I mean, it's a >>kind >>of a corner case in tech, but virtual desktops. If >>you're not >>at the office, you need to have that at home. This is a huge issue. It's been a surge >>in demand. Yeah, there were jokes in the community that you know, finally, it's the year of VD I, but desktop as a service. John is an area that took a little while to get going. You know, Dave Volante and I were just having about this. You and Dave interviewed me when Amazon released workspaces, and it was like, Ah, you know, Citrix is doing so well and VD I, you know, isn't the hotness anymore, But that's not service as grown. If you talk about desktop as a service compared to V i p. I is still, you know, a bit of a heavy lift. Even if you've got, you know, hyper converged infrastructure. Roll this out. It's a couple of months to put these whole solutions together. Now, if you have some of that in perspective, can you scale it and you build them up much faster? Yes, you can. But if you're starting to enable your workforce a little bit faster, desktop as a service is going to be faster. AWS has a strong solution with work base. Is it really is that enablement? And it's also putting pressure on the SAS providers. One. They need scale and do they need to be responsive that some of their customers need to scale up really fast and some of them dial things down. Always worry about some of these on track that the SAS providers, but you in. So you know, customers need to make sure they're being loud and clear with their providers. If you need help. If you need to adjust something, you know, push back on them because they should be responsive because we know that there is a broad impact on this. But it will not be a permanent impact, though you know, these are the times that companies need to work closely with customers because otherwise you will. You will either make a customer for life, or you will have somebody that will not be saying about you for a long >>while. Still, let's just quickly run through some of the highlights so far on the virtual conference virtual event. Aussie Amazon Pre announced last month the Windows Migration Service, which has been a big part of their business. They've been doing it for 11 years, so we're gonna have an interview with an AWS person to talk about that also app Flows announced as well as part of the virtual kind of private, you know, private checks. So you're seeing that right here. Large scale data lakes breaking down those silos, moving data from the cloud from the console into the top. Applicants like Salesforce is a big one. That was kind of pre announced. The big story here is the Kendra availability and the augmented AI availability. Among other things, this is the big story. This kind of shows the Amazon track record they pre announced at reinvent, trying to run as fast as they can to get it shipping the focus of AI. The focus of large scale capacity, whether it's building on top of GC, too. Server list. Lambda ai. All this is kind of coming together data, high capacity, operational throughput and added value. That seems to be the highlights. Your reaction? >>Yeah, John, You know, at flow is an interesting one. We were just talking about asp providers. An area that we've been spending a lot of time talking with. The system is you know, my data is all over the place, you know? Yes, there's my data centers public, but there's all of these past provides. So, you know, if I have data in service now, I have it in workday. I have a sales force you know, how do I have connectors there? How do I You're that How do I protect that, though? Amazon, you know, working with a broad ecosystem and helping to pull that together. Eyes definitely an interesting one. What? Kendra definitely been some good buzz in the ecosystem for a while. They're You know, the question is on natural language processing and a I, you know, where are the customers with these deployments? Because some of them, if they're a little bit more long term, Egypt might be the kind of projects that get put on pause rather than the ones that are critical for me to run the business today. >>And I just did a podcast with the VM ware ecosystem last week talking about which projects will be funded. Which ones won't. It brings up this new virtual work environment where, you know, some people are going to get paid and some people aren't. If you're not core to the enterprise, you're probably not going to get paid. If you're not getting a phone call to come into work, you're probably gonna get fired. So there will be project that will be cut and projects that will be funded certainly virtual events, which I want to talk to you about in a minute to applications that are driving revenue and or engagement around the new workforce. So the virtualization of business is happening now. We joke because we know server virtualization actually enabled the cloud. Right? So I think there's going to be a huge Cambrian explosion of applications. So I want to get your thoughts. The folks you've been talking to the past few months, what are you hearing in terms of those kinds of projects that people will be leaning into and funding versus ones they might put on hold? Have you heard anything? >>Yeah. Well, you know, John, it's interesting when you go back at its core, what is AWS and they want to enable built. So, you know, the last couple of years we've been talking about all of the new applications that will get built. That's not getting put on hold, Jones. You know it. What? I do not just to run the business but grow the business. I need the We'll have applications at the core of what we do. Data and applications, Really. Or what? Driving companies today. So that piece is so critically important and therefore AWS is a very strategic partner there. >>I'm saying the same things Do I think the common trend that I would just add to that would be I'm seeing companies looking at the covert crisis is the opportunity and frankly in some cases, an excuse to lay people off, and that's kind of you're seeing some of that. But the >>end of >>the day that people are resetting, reinventing and then putting new growth strategies together that still doesn't change business still needs to get done. So great point. It's to virtual events were here with the AWS summit. Normally run the show floor. The Cube. We're here with the Virtual Cube doing our virtual thing. It's been interesting to a lot of our events have converted to virtual. Some have been canceled, but most of them have been been running on the virtual. We've been plugged in, but the cube is evolving, and I want to get your thoughts on how you see the Cube evolving. I've been getting a lot of questions that came again on the VM Ware community podcast. How is the Cube morphed and I know that we've been working hard with a lot of our customers. How have we evolved? Because we're >>in the >>middle of this digital way, this virtualization away. The Cube is in there. We've been successful. That's been different use cases. Some have been embedded into the software. Amazon's got their own run a show. But events are more than just running the show content. >>Yeah, more John, >>more community behind us to your thoughts and how well Cube has evolved. And what are you seeing? >>I'm glad, John. You just mentioned community. So you know, you and I have talked many times on air that, you know, the Cube is much network in the community as it is a media company. So, you know, first of all, it's been so heartening over the last couple of months that we've been putting out. We're still getting some great feedback from the community. One of things I personally miss is, you know, when we step off the stage and you walk the hallway and you bump into people that know when they ask your questions were you know, they share some of the things that they're going through. That data that we always look for is something we still need. So I'm making sure that reach out to friends, you know, diving back into the social channels to make sure that we understand the pulse of what's going on. But you know, John, you know, our community has always been online, though a big piece of the Cube is relatively unchanged. Other than we're doing all the interviews, we have to deal with everyone's home systems in home network. Every once in a while you hear a dog barking in the background or, you know, a child running, but it actually humanized. So there's that opportunity or the communities to rally together. Some of my favorite interviews have been, you know, the open source communities that are gathering together toe work on common issues, a lot of them specifically for the global endemic, you know, And so there are some really good stories out there. I worry when you talk about companies that are think, Hey, this There have been so many job losses in this pandemic that it just is heartbreak. So, you know, we've loved when the tech community is helping to spur new opportunities, great new industries. I had a great interview that I did with our friends from a cloud guru, and they've seen about a 20 to 30% increase on people taking the online training. And one of the main things that they're taking training on is the one on one courses on AWS on Google and on Azure, as well as an interesting point. John, they said, Multi cloud is something that come up. So you know, 2020 we've been wondering. Is aws going to admit that multi cloud is a thing, or are they going to stick with their hybrid message and, you know, as their partners not talk about? It's >>been interesting on the virtual queue because we and Amazon's been a visionary and this leading Q B virtual with them. It's become a connective tissues to between the community. And if you think about how much money the companies they're saving by not running the physical events and with the layoffs, as you mentioned, I think that could be an opportunity for the Cube to be that connective tissue to bring people together. I think that's the mission that we hope will unfold, but ultimately, digital investments will probably go up from this. I'm seeing a lot of great conversion around. Okay, So the content, What does it mean to me? Is that my friend group are my friends involved? How do I learn? How do I discover? How do I connect? And I think the interesting thing about the Cube is we've seen that up front. And I think there's a positive sign of heads do around virtualization of the media and the community. And I think it's going to be economic opportunity. And I hope that we could help people find either jobs or ways to re engage and reconnect. So again, reinvents coming. You got VM World. All >>these big shows do They dropped so much cash. Can you answer? They >>put all that cash with the community. I think that's a viable scenario. >>Yeah. No, Absolutely. John. There there is, you know, big money and events, you know? Yes, there are less cost. They're also, you know, almost none of them are charging for people to attend, and very few of them are urging the bunker. So, you know, big shift in and how we have to look at these. It needs to be a real focus on content. I mean from our standpoint, John, from day one. We've been doing this a decade now. In the early days when it was a wing and a prayer on the technology, it was always about the content. And the best people help extract that signal from the noise. So, you know, some things have changed the mission overall days. >>And you know what? Amazon is being humble. They're saying we're figuring it out. Of course, we're psyched that we're there with the Virtual Cube students do. Thanks for spending the time kicking off this virtual coverage wrap up. Not >>as good as face to face. >>Love to be there on site. But I think it's easy to get guests used to in the virtual world. But we're gonna go to a hybrid as soon as it comes back to normal. Sounds like clouds to public hybrid virtual. There it is too. Thanks so much. Okay, that's the cube coverage for AWS Summit. Virtual online. That's the Cube virtual coverage. I'm sure. First Amendment, Thanks for watching. Stay tuned for the next segment. Yeah, >>yeah, yeah, yeah

>>live from Barcelona, Spain. It's the Cube covering Cisco Live 2020 right to you by Cisco and its ecosystem partners. >>Welcome back to the Cisco Live 2020 show in Barcelona, Spain. It's the Cube's live coverage. Four days of action. I'm John Furrier with my co host, Dave Vellante. Stew Minimum is in the house. We've been really interview all the thought. Leads all the action here in the DEV. Net zone of Cisco. We're here with Susie Wee, who's the senior vice president, chief technology officer and general manager of Cisco's DEV. Net and C X ecosystem success. Susie, great to see you again, Thanks to you. With our third year we've been we've been watching the growth of definite explode and definite create a separate event for developers. Great to see you. >>Great to see you. Great to be here. >>So how does it feel to be on a wave of success? You've had quite an impact in the industry, and I think the biggest story that's going on in the industry is the role of developers. You guys have embraced that four years ago, brought it all together and really just been marching to the cadence of just humble training, education and programming, all the Cisco products enabling what it looks like to be the future of Cisco. >>Yeah, I mean, it's it's humbling, t So you know what's been really great? It's really all about our community. And, you know, I mean, you guys have jumped in, been with us on this journey. You've seen it like all around us in terms of how it's progressed. But what's interesting is that, you know, networkers the software developers, the Dev Ops pros that people who are coming into definite really progressing, they're getting to the next level. And then we have more and more new people coming in. And what happens is the technology keeps advancing right. So networking, security going toe intent based networking, multi domain. How do you integrate these things? Cognitive collaboration. I o t an edge, you know, edge computing. As all of this comes together, you get to a really interesting place. But what happens is we have to think about I t department networking departments like how do people use this to their advantage? Right. So there's actually users of people who install and run these things and how do they make that available and actually get a business advantage out of that infrastructure? That's what this is all about. >>And the big scene. Wendy on the opening keynote, kicked off before David came on. She had a slide that I thought encapsulate what I think the future of all business and you guys have been on and on and on, a reference that it was people in communities, business model and business operations almost like a three legged stool. You've been on this because your team Michael was on the Cube just now said people have been in their careers on Cisco. But Cisco is betting the business on the people, that ecosystem, it's developers. CC III is the certifications. This dynamic of the role of the people is critical, >>and they're driving >>the change >>it is. And you know what was tremendous about Cisco's business model and how Cisco was founded. So this was pre me, you know, and it's just the brilliance of the early folks is like Cisco made this router, you know? It was a little start up. It was like five people, right? And then it started flying off the shelf in the mid eighties in late eighties when the Internet started taking off, and then the way they scale that out was by growing the community, they didn't say We're going to hire people around the world to install these networks. We're gonna create a community of professionals who can go around and install these networks. And then we're going to create a partner ecosystem of partners who are going to build businesses around this, installing networks for customers. And so really, Cisco very early on, learn that we had to be very customer focused and build with an ecosystem of partners. And then we created Cisco Certification Program, and that started to take the people who are getting trained to do networking and give them certifications. And then they were able to get jobs in customers and partners and build their careers. And so now we move that to today, and we're continuing with that philosophy and doubling down. It's about them, except there's a shift in technology. So the network has changed. It's not the same old network like now. There's new capabilities that require software. It requires dev ops. It requires applications to hit the infrastructure it requires. I T and Infrastructure to solve business problems. But we need to bring the people along and doing that, and that is absolutely what we've been about. >>I said in my breaking analysis there were there were many things that helped Cisco rise with the three things like pointed out where the bet on I p, the M and A and then I was too narrow. I liked how you describe it as the community, but really talking about the Army of trained engineers that were advocates. And you're extending that to the partner ecosystem. What's interesting about watching this rise over the faster uses? Not only transformation of Cisco from hardware to software and now even business transformation is you see, I t go from a cost center to a profit center, but you're sort of following that track. I don't know if you're leading it are following it sort of incompetent what's going on. And, >>you know, I would say >>that we're doing both because, uh, obviously we're listening to customers and partners all the time to see what do you need? So we're listening, and that would make us leading as we're sorry. Following is >>we're >>listening and yet we're creating technology to enable them to do these new things right? So there's a reason that you can think about the network to be solving business problems. It's because we made the networking programmable and based on software. If we didn't make it software, it would still be running the old way. And it wouldn't be able to play in a Dev ops loop or be automated or anything there. So I would say that it's very combined. But Cisco takes a holistic approach right back there. We have an I T managers forum where there are people who are trying to say, Hey, you know, I've been leading technology teams in I T. But I need to learn how to talk to the business, right? So there's a transformation that needs to happen, which is okay, The technologist networkers I t folks themselves need to learn about software. But then also, these folks and their managers need to be able to talk to the business and think differently. So take some design thinking. Think about what are the business stakeholders problems where customers problems, how can I make my technology work for them? So we really have a lot going on Teoh building the kind of success of our ecosystem. >>Yeah, it's interesting you mentioned technology shift, and that's causing a lot of change is actually how people are certified business models. And it's interesting. When we were chatting years ago, Dev. Ops was actually out there. The hyper scales around you saw it evolving was pretty clear to a lot of the insiders. That's Dev Ops. Infrastructure is code. Then you kicked on something where programmable networks I heard this week, and this is kind of again goes to the next level and kind of connect the dots. Biz Dev. Ops. So the AB dynamics guys, look at this as OK. So this agile attitude yes, has been on for a while. Could you comment? I think >>a lot of people that >>are looking at Cisco trying to understand its evolution where it's gonna go >>yeah, >>is rooted in years ago. A shift in thinking, yes, and it's an agile It's a dev ops mindset, >>yes, but >>the Dev ops notion from whether it's pure Dev ops, cloud native or Dev ops or Biz Dev ops >>for what's next? So this is a It's been around for a while. You just share your Yeah, Absolutely. So >>I have a slide and we don't show slides here, which is a good thing. But it was called it the hamburger slide. So the hamburger slide, where there would be infrastructure and the applications. And then there's this other layer appear business, you know. And basically, what happens is the infrastructure became programmable, so as opposed to the infrastructure and the applications being separate, the I T teams did the infrastructure of the app Dev did. The businesses did the APS. Then now that the infrastructure's family can get into a dev ops workflow. So for cloud applications, the APS and the infrastructure can really mix. And now the network is programmable. So there's Net Dev ops. And it's not just compute that can get into Dev ops. But you know, the network can too. But then, now that business layer can flow into this. And so what happens is once again, you could say that cloud enables business, right? And so, if you know, a business is trying to say, how do I compete like a retail store? How my completing with a cloud competitors. Well, you have to embrace it. Take your traditional infrastructure, your customer data your stores, but then mix that with cloud offerings. That's a huge transformation that needs to happen. But now there's even more capabilities. As you're saying, Hey, I'm like a coffee shop and I'm rolling out all of these stores. How do I make sure my business applications get there? How do I get customer intelligence and business intelligence together so my workers can serve my customers with the right knowledge and information they need so you can actually use the infrastructure and APS as an advantage in how you serve your business? And you wouldn't even be able to do those things if you didn't know about the technology. So I would say that there's like a workforce trend where technology is enabling business and it can grow your business in different ways. But we need to make sure that we can express that because the technologist doesn't usually talk in terms of the business. But that's where all the value >>on the application has always been. That point of business value in connection to the business when the APP is the infrastructure has been removed from that now that the infrastructure's becoming programmable. It's embedded into that application, and developers can now add value on top of it. I mean, the striking thing to me was just behind us, to seeing a number of your customers lining up to learn how to code in Python. And then I o t was off the charts. And I've always been saying that Look at the edge is going to be one by developers E. I think you really got that right. I'm curious as to why you think just really is the one company in a large, established player. That is, I think, figured it out that I've said that many have tried throwing money at the problem, reaching out to developers fallen flat. I mean, even very successful software companies were struggling. Why do you think Cisco has had successes? Is a culture is at the leverage of that certification and community that you talked about earlier? >>Yeah, it's while it's really hard to say, like one reason why, because these air tricky things, like so taking on a new business strategy, getting everybody aligned in a big company, even in a little company, is hard, but it takes like everybody pushing towards the direction and what happens is different. People get it at different times. So obviously with Dev net, we're trying to push something along. The CEO Chuck Robbins. He got it and he was pushing it. And then the businesses and product teams. Some of them had a P I first, and some of them did not. But now more and more on almost all of them do. Now. All the products have AP eyes and they're getting more AP I first and now what we're doing is aligning AP eyes across the portfolio. You need to get your sales teams to understand and to engage. Like the regions. We have people in Italy who are engaging with the Italian community. We have our seas around the world that are basically engaging the people in each of their countries to evangelize it in tow, work with customers and partners in their local language is using this material to get them on board. So, you know, when we started, Definite Way had different ways we could take it. No one defined a developer program for a company like Cisco before, like a networking company, but we actually didn't do it by saying, Oh, we're only gonna talk to application developers and ignore those old networkers We said we're going to make them core and bring them along and bring in the captives and bring them together. I wouldn't say we're gonna, like, forget about the old Cisco products We said we're gonna work with them as they add AP eyes and make that better. We're gonna ignore our sales guys and the ones that we're going to bring them along and make them our evangelists and advocates to work with the region. So we kind of use the whole fabric along with it and just I kind of gained. The community >>recognized the appetite for building, and some people are like, >>I'm going to jump in and give this a try because I think it's important and something like, I'm gonna wait and see and they're like, Oh, it's something now, Okay, now I'll jump in and we're like, >>That's right, >>you're totally We do a lot of Cuban. It is many different events here at Cisco over the years. It's interesting to see when people get in and you can see it when their eyes pop up. Oh, I get it. It is a progression of whether they're orientation, what their background is. But it seems to me the early people who click it on it is our systems thinkers. Most of the techies, they're systems systems, folks. Yeah, they see as a system not as one thing. Yes, As you said, it's not just absent infrastructure. So a lot of the system guys get it first. And then on the business side, they see it from more of the making money. So you see the impact of the application changing the business model. It's a retail app or whatever they get it. That that's gonna be the future. Yeah, it depends on where you're coming from. >>It does. It does. And what's interesting is to >>see how this community has evolved and actually, how we've evolved to be able to support people along the way. So as you remember, when you were first year, it was really some techies who realized they needed to learn something new. So is about learning about software and AP eyes. And then we evolved. It became about coding. So how do we use a definite automation exchange in code exchange to use a software based model to build community code around networking use cases because they wanted to use it and get it into use cases. And then now we have people are like, Okay, I'm doing it, I get it. But I can't get my business leaders to understand. So now we're actually helping them express the business case and create use cases that solve business problems more directly, so >>your access to customer success >>and customer success. So now explain that piece. What is that? How >>to be successful at training is everything >>customer direction. What is that piece? So s >>o me and my team were Cisco employees, and sometimes I mean, this doesn't get represented, but we move around the York, so you know, as different things change. And so there's a recent move where it has been in the engineering team. I've now moved into the customer experience organization. We're doing a transformation like a customer experience, customer success, transformation for Cisco and so you know, as we think about that. Well, first of all, Cisco's always been customer oriented, But what does this mean in a world of software in world of partners? ecosystems with the products and opportunities we have now. And so, as we're gearing towards this kind of customer success and customer experience model, is that, you know, they're trying to do a transformation, and it's actually very similar to what Dev Net has already done, which is specifically, let's see. So when you engage with a company on new technology, we can say Okay, come here to the DEV Net Zone and learn about the AP eyes, you know. But as you're working with a customer and you say, Hey, you know you're from the customer, let's go on this journey together. Did you know that we have AP eyes? Let's learn about AP eyes. >>And did you know that >>this product performs this function? But it also has AP eyes. So let's teach you about those. Then you learn a different aspect of the product that you might not have thought about before because you're like, Oh, it can be a platform and then you say, Hey, and you know you need to solve automation. This can be used to solve automation, and so then you're like, Oh, I'm thinking about automation, but how do I do it? so you can't have just one product. That's >>that's a progression that depends on what the customer's orientation is, whether environment looks like >>so it >>means, like start to evolve and think about their problem. Actually, their problem is automation. Their problem is not using this product right. They're trying to solve a bigger product and hopefully this is a bigger business problem or an automation problem. And this product is a piece of the puzzle into it. So we want to kind of engage in the full discussion from what is your need, an automation and then work backwards toe like, How can this product help? And so it's kind of like turning things upside down and ensuring the customer uses. And, you know, we understand their business problem. We're helping them solve it. And this is how these products can play a role in helping you achieve that >>in every business is looking at that from the corner office. They all want to drive automation into their business. They're looking at okay, if the economy turns out more automation, whether it's you know, you see an R P. A takeoff is the cloud is supporting that, Yeah, it's a big trend >>is huge, and it's, you know, and actually moving to an automation infrastructure. It's not like buy a new product and you've automated and you're done. It's actually very hard, and it requires an architectural shift. It means, like I'm going to start to build telemetry, analyze data and get insights from it. Well, if you don't have that implemented somewhere, then you need to architect for them. And then once you start building into that and seeing dashboards and then connecting that into other business APS, then you start to go further and further so every step along the way, we want to get them closer to an automation architecture. But that takes work, >>and it's cultural as well as people hear automation. If it well, that's my job and so >>little >>education. And then once they see it, Oh, you mean I could get rid of all these things I don't like to do, and I can do this instead. Then they really lean in and create new value. >>Yeah, So what we're getting at is this, like, really interesting. I'll call it a new technology trend of looking at kind of automation, plus Ai together, right? And so I've been talking about it out here in some places, which is now we've been talking about automation. We've been talking about AI. You look at these together. There's a set of people who are like, Let's think about what automation means. It could mean Oh my gosh, someone's going to take my job away. I don't need people anymore That would be called like autonomous. And there's some things that you do want to make autonomous and work themselves. But then you can also look at kind of assisting humans. Right? So assisting like, what are you trying to do? Roll out configurations across different places and get them set up where we can automate that and you can assist a human? And being able to do it on this next age is augmenting humans. What is there that a person really couldn't do that they can do now in a night? Example of that is, you know, you take a look at threat intelligence and security going around the world. Cisco has products around the world that are looking for security threats. You put those together, you can see a threat before it comes to a customer environment and say, Hey, we found this threat. We better shut it down over in your system to make sure you're blocked and protected from it. You've augmented human capability, you know, using automation and AI. >>You know, one of the things a lot of companies do is they focus on a big wave and they focus on it. They get on that new wave. Cisco's on a lot of different ways. You got I, O. T. And Security, which you were talking about. This kubernetes and Cloud native is like all these collaboration. They're all their own big waves coming. So I have to ask you because you've been so successful, definite and then a great leader in the industry with all your experience. What's your vision as this comes in? Because Cisco is that one of the benefits uniquely positioned with all the complexity, all the opportunities to the Dev ops, like across the board up and down the stack, these waves are coming. It's not just one. You have a focus on kubernetes. You got a focus on security. There's all these different big things that you guys are working on. What's your vision >>on how >>this all plays out >>like so while there's different, there's different things going on kubernetes and cloud. You know, we're doing networking. What's going on in I O. T and Edge Computing and the Future of Cognitive Collaboration and AI and ML, And you know all of this kind of thing a security I don't actually view them as separate. Actually view them is all part of a bigger system, right? They're part of a platform that's trying to solve a bigger problem, >>and the secret is AP ice. So it's actually a >>combination of architecture in AP eyes and how this works is a fabric together and you know there's benefit. Like if you're trying to do security, sure, you can use security products to do security. But why don't you also use network segmentation to do security, like literally segment out pieces of the network and, you know, data and APS that should not be talking to other places and use that for security? So, you know, I kind of view it is all working together towards a bigger architecture because you're using Ap eyes. You can start to put these things together and start to apply policies across these different domains. So this kind of whole new area, another new technology trend, is looking at multi domain opportunities and cross architecture. So that's really key >>in the data that you get out of that as well, right? Data and metadata that you can analyze and then act upon. Yes, Dr. Inside >>multi domain, multi clouds Having >>data models, right? Look at how do you take, you know, so that all these different systems are adding up to a everything you need to create data models that these different applications can kind of pour into >>that used to be locked inside of a box. Sitting in >>these types of application would have its own >>kind of model, But we're really all working towards the bigger thing in software that lets you down in >>the silicon is a great thing to get so looking One coming, Yes, moving from the box of the chip. Yeah, not a bad strategy. >>Super interesting. So, yeah, >>if you look at, you know, where are the bottlenecks in this? And this is where you need to rethink what your business strategy is. And it's just like you down in the optics down at that layer is where the big opportunities are. And if we can differentiate and provide value in that space, then that's what we've done. We >>were riffing the other night in the taxi came in I said, The day of Digital and digital, which is the Internet's all digital. Now the business model is the killer app, and we're just more of a provocative statement like, What are you trying to dio with that? What all this is? What's the purpose of all this? >>Yeah, I >>have a business model that actually works. >>It is, But it is, Yeah, >>and what's interesting about the business model? Also, to think about that? It's not just your own business model. It's again. That's where that's why I called our new group ecosystem success. It's what you do, you know. And there's this whole model of success, meaning you your customer, your supply chain up above you and then how you deliver. But it's east west now, too, right? It's like, How does your innovation work with your partner's innovation? Another area that and how did this all happen together? Like, how do you take trends in security and advances there and, you know, in workforce and people. And as you take a look at, you know, everything that's happening in cloud and then intersect so that we're all successful >>and it's enabled by what you're saying before automation and AI obviously supported by Cloud AP eyes and data across that system that you guys were talking >>about, I think that I think the bumper sticker for Cisco's Cisco connects businesses because that's really what you're doing. >>There we go way >>shut up for the 1st 500 >>Yes, yes, yes. So yes. So some of the big news over here is that well, in this >>world of where the infrastructure becomes programmable. So what Cisco's had a long time is Cisco's sort of certification program. So we have ccn a Cisco Certified Network Associates. Si Si n Pi's CC III is the expert level, and that's been an industry standard for the last 26 years, and people have job roles. They've gotten promotions, they get recognized, their certified for delivering quality, and what we've introduced is the definite certifications. So, in addition to the engineering certifications or the software certifications and Devon, it's kind of growing to the next level. By so far, everybody who's been in here has been into definite because of their hearts and because they knew they had to learn anything. But now we're giving them a certification so they can be recognized as their efforts, and we're expanding Cisco certification to cover it. Now. This represents the move of engineering plus software together in your I T teams and together for your technology teams and the new certifications. The definite set of Cisco Live February 24th the 1st 500 people to earn a definite certification. We're going to call the definite 500. And >>so they want to be the first >>ones who are really stepping forward in this new industrial shift towards combining engineering and software, making the world of the infrastructure talking to business and driving business happen. >>Well, we'd love to be First, get a list of >>thousands of people 500 seats that will take. We'll take the 501st 10,000 in the 1,000,000 I dive >>Heard Susie. Some Cisco VP's want to get into that 500. >>They yes, Gamification. >>Always a good strategy, Susie. Great to watch your successes with folks watching, seeing definitely come from an idea execution and now core to the business model's been quite an evolution. Congratulations. Always success. >>Thank you. And thank you for joining us on this journey. >>So we've been working together on it. >>We've learned a lot. It's been so much fun. We're in the DEV Net zone. I'm John Furrier Dave Vellante with Susie Wee, the chief of the definite team and the big zones gets bigger every year. And the cube's getting big air thanks to you and the team. Appreciate it is to keep more live coverage from Barcelona. Cisco live 2020 after this short break. >>Yeah, yeah, yeah.

>>live from Barcelona, Spain. It's the Cube covering Cisco Live 2020 right to you by Cisco and its ecosystem partners. >>Welcome back. You're watching the Cube, helping to extract the signal from the noise here at Cisco Live 2020 in Barcelona. I'm stupid, and my co host for this segment is Dave Volante. John Furrier is also in the house. One of the things when we look at Cisco it has a strong strength and helping users really with their careers. And, of course, education is a key piece of that Help really dig into that ever changing topic. Talk about future of work as a great hashtag. I love following on LinkedIn and Twitter Everybody's always interested in because it affects so many people. Mike Adams Welcome back to the Cube vice president, general manager of learning at Cisco. Thanks so much. Thanks. It's >>a pleasure to >>be here. Good to see you guys again. All right, so we're here in the Dev Net. Zo, we've been watching some of the move Cisco's been making heard about the New Dev Net certifications, of course. You know, leading up to and at the show, I see lots of friends talking about the prep they're doing. The course is they're taking and, you know, all excited if they pass a certification, everything. So bring us into kind of what's new in your world. Sure on, and we'll go from there. >>So the last time we spoke in San Diego, we had just announced Cisco's new certification program, the most exciting and fundamental changes we've made to the certification program in over a decade. That was the promise that we made to the industry in 26 short days. We fulfill that promise with the launch of the new certification program right, and that includes the first software certification track for Cisco. The definite certifications. But there's some other big changes that have been incorporated into the new program as well. We have continuing education credits, which we spend a little bit of time talking about last time to allow people to maintain their certifications at every level. There's a lot of evidence that there's more value in learning new things to maintain that certification than just re taking an old test again. We also have a customer success manager certification that I would love to chat with you guys about as well because there's two big fundamental changes taking place in the industry today. One of them is very technology oriented, the coming together of network and software to unleash the capability of the network. But there's a fundamental business change that's taken place is where a business model change. And that's where Cisco has pivoted our historic services organization toward a customer success, customer experience oriented model. And we're now certifying folks to be customer success managers in the industry as well. So a lot happening around certifications, >>I said in my breaking analysis leading up to the show. You know, the ascendancy of Cisco kind attract a lot of things, but there were three. The levers that I called out one was the bet on I P. The other was the mergers and acquisition strategy which panned out, and the third was training. You know, this force of advocates, which became this the secret weapon we're now seeing sort of the next wave of that Are we in the industry changes. You guys are on top of that. I wonder if you could talk about the the force of, you know, body of work that you guys have helped create as advocates and really changing the way in which people are applying technology and beyond technology. >>Yeah, so So you're right. So for over 26 years, individual engineers and technologists have bet their career on Cisco, and they have actualized that through certifications. Those certifications in the rigor and the power of those have allowed them to demonstrate their capability to get that next job to compete and earn more for their family to do things that they never would have thought they would've been able to do otherwise, regardless of who their employer is. So one of the things that's most gratifying about the role that I'm in and the work that we do as we touch individual lives. You were talking a moment ago about hearing individual people being excited about the exam they passed. That's not a B to B conversation that's a person to person conversation, right, So that opportunity to influence that historically has been powerful. And with this new certification program that we're rolling out on a lot of the other changes that are happening, we're telling folks you can now bet your next 26 years on Cisco bet your career on us and we're gonna make sure that it's equally is valuable with the new skill software in particular there. >>And it's not. The point is that you talk to the folks who have gone through the sort of against, like CCP, obviously gold standard. Yeah, it's not trivial. It's really challenging. Is going back to college finding way work hard? Teoh make it regularly with the >>value of that certification is because we maintain the integrity of that program, and that's exactly what we're going to continue to do. So maybe using that structure and integrity and rigour that we've built over the last 26 years and now injecting new capabilities and skill into that model is really what the focus >>is. I love to hear a little bit more. Mike. You were talking about changes and different options. People have to make sure that they're not just on the treadmill of, you know, repeating the same thing. >>Yeah, yeah, I >>have to start with Dev. Net. You have to start with software skills we're hearing from our customers every single day. Fundamental networking capability and skills still critically important. But the thing they're hungry for right now is being ableto add software programming skills on top of that. And so our response to that obviously, is not only with what we do in definite here training people every day, right here behind us, but now allowing them to be able to demonstrate those skills that they have earned through a certification. So now they can take that to their employer and say, I've actually got it. I can show you can prove it. You don't have to see me do it. So that's That's one of the one of the fundamental changes that's happening right now in the industry and why it's so important to our customers and partners. >>So what's the data show? Where you seeing what's hot? What are you seeing? The demand? It's I O T and Python. I mean, lines out the standing room only back here. But what are you seeing in the data and what are you advising, folks? Toe. Sort of lean into >>Sure. Sure. Yeah. I'm glad you asked that. A couple of things. I'll sort of back up just a little bit if I can. Even on the network engineering track, if you will. We have begun to inject and embed more programming fundamentals. More software fundamental. So one way to think about it's kind of 2080. So in the network engineering track, there's still 20% of sort of software skills that we have built into each level in 80% of that traditional sort of network engineering capability. You have to demonstrate on the software side on the DEV. Net side. It's the flip, right, so it's 80% software, but there's 20% of networking engineering capability. What that does is allow all these folks to have a common language that they speak. This is about building an I T. Team of the future. It's not about having one individual that knows everything. It's about being able to assemble teams that know how to solve these problems together. So all those skills that you mentioned are really critical, as they can unlock the potential of Cisco's new programmable platform. >>Well, the other things do is it's self funding, so it's a good business, but a >>mic I'm curious when you're building these software certification, what did you learn from existing certifications out there? I think Microsoft, of course, very position in this space. The cloud providers have sort of occasions. So what did you learn in building this? And also a lot of your customers? If they're developers, they're playing in multiple environments. It's not CCTV. I know what gear I'm working on a developer. There's many environments I will play in. So so how do you frame what you're learning and how it fits in the broader it? >>Yeah. Yeah. So we do keep an eye on the industry, of course. And what other technology companies are doing around certifications? So we went to school on that a bit. You know, the Cisco certifications have been the gold standard. I think I mentioned a moment ago. For a long time we have seen sort of the increasing relevance of other technology certifications, and that was part of why we recognize that we needed to work a little harder to get back out in front to maintain that gold standard to continue to be the flagship in the industry. So we recognize that particularly on the software side, there is a broader set of skills that need to be integrated into the certification, but always with a focus on how the leverage those skills to unlock the potential of Cisco's platforms that we're building AP >>eyes on top of >>How about the security piece? Is that fit into the curriculum at this point? Yeah, >>security's pretty hot, huh? Security's pretty >>hard, and but it's complicated and it opens up a whole can of worms. And >>so security is still a very heavy focus of the new certification program. And I'll use this is an example toe to tell you about another fundamental change that we've made around the certification program. Historically, Cisco certifications have been more technology oriented, If you will, right, we have evolved the program to be more job role focus, so I'll give you an example. So let's say you wanted to prove that you have the capability to be a dev SEC ops engineer. Back to the security question that you had you would get a CCMP in security. So you get your core examine security. You would add to that concentrations in Dev Net, WebEx and Dev. Net SEC Ops, Dev ops and then the combination of those concentrations and specialists allow you to say I have the requisite skills to be an effective Dev. SEC ops engineer. So rather than having to show that through job history, I can now show that through a mix of concentrations and the certification. >>So I know we're going to be talking to Suzy and she'll be talking about the definite 100. But I'm curious when you look at the partners and you know some of your big customers. How fast do you expect this to roll out? You know what? What should we be expecting to see anything particular you have for the Cisco Channel of the You know, it's lots of certified people in their ranks. S So how are you helping to bring your customers and partners along? Sure. >>So two things I would say Number one. We have seen a real spike in certification testing over the last six months That tells us that there's a lot of value in what we're doing. It also tells me there's a lot of people that were studying for exams that want to get that in before the exam changes. And we have seen a lot of early sign ups for the exams that are going to be released on February 24th again 26 days away. We're close. And so when Susie announced The Dev Net 500 I'm telling you, the buzz around here is crazy. So anybody who's watching right now, I would tell them if they want to get that definite 500 you better go sign up for that exam right now. Go get your name on the list today. In anecdotally, I would say that's consistent with what we're seeing. We're seeing Ah, high demand for the new certifications in General and Dev Net. Specifically, partners are particularly interested because it's a way for them to differentiate their capabilities and what they do from some of their competitors. There's a definite specialist that a partner organization can earn by having a certain number of Dev. Net certified folks inside the organization that drives a lot of demand as well. >>You know, we've noticed that little uptick quite a big uptick in young people, kids in college watching our programs. So what do you tell those guys if they're interested in becoming an I T practitioner and where do they get >>started? Sure, I would tell him a couple of things. Number one, I would tell him. Bet your career on Cisco right? folks that are maybe not early in career like myself did the same thing 25 years ago, and it's paid off for us. And Cisco is committed not only to continuing to stay in the front of technology but making sure we're taking care of the needs of individual engineers and and developers out there who want to bet their careers on this. So hopefully the certification program we're launching is evidence of that, that we're going to continue to invest in them for the next decades to come. I would tell them if they're interested in being a network engineer, it's a great time to do that if they're interested in being a developer and understanding how to build and program and create applications. On top of Cisco's massively dominant infrastructure around the globe is a great opportunity to do that as well. And certifications are a great place. >>I'm curious when we look at the general cadence of release of hardware versus software. Software tends to move a little faster, so I'm curious what things your team has in place. Is it a you know, quarterly release cycle on the software side? Or how do you start to look at that. It's >>a really insightful question you asked, right, because the need to maintain current skills, particularly around new releases of software, is very different than it was 10 15 20 years ago. So I would say a couple of things right When we talk about how we enable and train and educate, often there are different ways we can. There are there are other ways that we meet that need. In addition to certifications, right certifications, almost by definition, move a bit more slowly. We want to maintain that rigger right. We always want to maintain the integrity of the program. So the training and education that we have available to folks via the Dev. Net and via the information that you can find and Cisco's website via the extensive network of our learning partners that we have, we are working to rapidly change that as new software releases come out and we will be looking to accelerate that pace of certifications. But just to be fair, certifications are always going to like, just a little bit behind that because we need to maintain that rigor. All >>right, Well, Mike, when we meet again at Cisco live in Las Vegas. We expect you to bring along some of those newly minted certificate is certified people in the environment. Thanks so much. We're really >>excited about that. Thank you. By the time you're welcome. Congratulations >>for Dave Volante. I'm Stew Minimum back with much more coverage here from Cisco Live 2020 in but in Barcelona. Thanks for watching the Cube. >>Yeah, yeah.