>>Welcome back to Vegas. Lisa Martin here covering snowflake summit 22. We are live at Caesar's forum. A lot of guests here about 10,000 attendees, actually 10,000 plus a lot of folks here at the momentum and the buzz. I gotta tell you the last day and a half we've been covering this event is huge. It's probably some of the biggest we've seen in a long time. We're very pleased to welcome back. One of our cube alumni to the program, Ron Tayo principal and chief data officer at Deloitte one. It's great to have you joining us. >>Yeah, no, thank you. Super excited to be here with you today. >>Isn't it great to be back in person? Oh, >>I love it. I mean the, the energy, the, you know, connections that we're making definitely, definitely loving and loving the experience. >>Good experience, but the opportunity to connect with customers. Yes. I'm hearing a lot of conversations from snowflake folks from their partners like Deloitte from customers themselves. Like it's so great to be back in person. And they're really talking about some of the current challenges that are being faced by so many industries. >>That's right. Oh, that, that is, you know, I would say as a consultant, you know, it all comes down to that personal connection and that relationship. And so I am, I'm all for this and love, you know, being able to connect with our customers. >>Yeah. Talk to me about the Deloitte snowflake partnership. Obviously a ton of news announced from snowflake yesterday. Snowflake is a rocket ship. Talk to us about the partnership, what you guys do together, maybe some joint customer examples. >>Yeah. I mean, so snowflake is a strategic Alliance partner. We won the, you know, SI partner of the year award and for us, the, the shift and the opportunity to help our clients modernize and achieve a level of data maturity in their journey is, is strategically it's super important. And it's really about how do we help them leverage, you know, snowflake has underlying data platform to ultimately achieve, you know, broader goals around, you know, their business strategy. And our approach is always very much connected to overarching business strategies and sense of, is it a finance transformation, a supply chain transformation, a customer transformation, and what are the goals of those transformations and how do we ensure that data is a critical component to enabling that and with, you know, technologies and vendors and partners like snowflake, allowing us to even do that at a faster, better, cheaper pace only increases the overall business case and the value and the impact that it generates. >>And so we are super, super excited about our partnership with snowflake and we believe, you know, the journey is very, very bright. You know, we, this is the future, you know, often tell folks that, you know, data has and will continue to be more valuable than sort of the systems that own it and manage it. And I think we're starting to see that. I think the topic that I discussed today around data collaboration and data sharing is an example of how we're starting to see, you know, the importance and the value of data, you know, become way more important and more of the focus around the strategy for, for organizations >>As the chief data officer, what do data sharing and data collaboration mean to somebody in your position and what are some of the conversations you have with customer other CDOs at customer organizations? >>Yeah, so, so my role is, is sort of twofold. I, I am responsible for our internal data strategy. So when you think about Deloitte as a professional service organization, across four unique businesses, I am a customer of snowflake in our own data modernization journey, and we have our own strategy on how and what we share, not only internally across our businesses, but also externally across, you know, our partners. So, so I bring that perspective, but then I also am a client service professional and serve our clients in their own journey. So I often feel very privileged in, in the opportunity to be able to sort of not only share my own experience from a Deloitte perspective, but also in how we help our clients >>Talk about data maturation. You mentioned, you know, the volume of data just only continues to grow. We've seen so much growth in the last two years alone of data. We've seen all of us be so dependent on things like media and entertainment and retail, eCommerce, healthcare, and life sciences. What, how do you define data maturation and how does Deloitte and snowflake help companies create a pathway to get there? >>Yeah. Yeah. So I would say step one for us is all about the overarching business strategy. And when you sort of double click on the big, broad business strategy and what that means from a data strategy perspective, we have to develop business models where there is an economical construct to the value of data. And it's extremely important specifically when we talk about sharing and collaborating data, I would say the, the, the, the assumption or the, or, or, or, or the posture typically seems to be, it's a one way relationship, our strategy and what we're pushing, you know, again, not only internally within ourselves, but also with our clients, is it has to be a bidirectional relationship. And so you, you hear of, of the concepts of, you know, the, the, the data clean room where you have two partners coming together and agreeing with certain terms to share data bidirectionally. Like I do believe that is the future in how we need to do, you know, more data collaboration, more data sharing at a scale that we've not quite seen. Yes. Yet >>The security and privacy areas are increasingly critical. We've seen the threat landscape change so dramatically the last couple of years, it's not, will we get hit by a cyber talk? It's when yes. For every industry, right? The privacy legislation that just we've seen it with GDPR, CCPA is gonna become CPR in California, other states doing the same thing. How do you help customers kind of balance that line of being able to share data equitably between organizations between companies do so in a secure way, and in a way that ensures data privacy will be maintained. >>Yeah. Yeah. So first absolutely recognizing, evolving, recognize the evolving regulatory landscape. You mentioned, you know, California, there's actually now 22 states that have a, is it 22 now? Right? Yeah. 22 states that have a privacy act enacted. And our projection is in the next 12 to 18 months, all states will have one. And so absolutely a, a perceived challenge, but one that I think is, is addressable. And, and I think that gets to the spirit of the question for us. There's, there's four dimensions that an organization needs to work through when it comes to data sharing. The first one is back to the, the business goal and objective, like, is there truly a business need? And is there value in sharing data? And it needs to have a very solid business model. Okay. So, so that's the first step. The second step is what are the legal terms? >>What are the legal terms? What can you do? What can't you do? Do you have primary rights, secondary rights? The third dimension is around risk. What is the risk and exposure, not only from a data security perspective, but what is the risk if someone uses a data inappropriately, and then the fourth one is around ethics and the ethical use of data. And we see lots of examples where an organization has consent has rights to the data, but the way they used it might have not necessarily been, you know, among the kind of ethical framing. And so for us, those four dimensions is what guides us and our clients in developing a very robust data, sharing data collaboration framework that ensures it's connected to the overall business strategy, but it provides enough of the guardrails to minimize legal and ethical risk. So >>With that in mind, what do the customer conversations look like? Cause you gotta have a lot of players, the business folks, the data folks, every line of business needs data for its functions. Talk to us about how the customer conversations and projects have evolved as data is increasingly important to every line of business. >>Yes. I would say the biggest channel, or maybe the, the, the denominator at this point that we're seeing bring the, let's say diversity of needs to more common denominator has been AI. So every organization at this point is driving massive AI programs. And in order to really scale AI, you know, the, the algorithm cannot execute without data. Yeah. And so for us, at least in our experience with our customers, AI has almost been the, the, the mechanism to have these conversations across the different business stakeholders and do it in a way that, you know, you're not necessarily boiling the ocean, cuz I think that's the other element that makes this a bit hard is, well, what, what data do you want me to share and for what purpose? And when you start to bring it into sort of more individual swim lanes and, and, and our experience with our customers is AI has sort of been that mechanism to say, am I automating, you know, our factory floor? Am I bringing AI and how we engage and serve our customers? Right? Like it be, it be begins to sort of bring a little bit more of, of that repeatability at a, at an individual level. So that's been a, a really good strategy for us in our customers >>In terms of the customer's strategy and kind of looking forward, what are some of the things that excite you about the, the future of data collaboration, especially given all of the news that snowflake announced just yesterday? >>Yes. Yeah. I think for me, and this is both the little bit of the ambition, as well as the push, it's no longer a question of should it's it's how and for what? And so, so yes, I mean the, the, the snowflake data cloud is a network that allows us to integrate, you know, disparate and unique data assets that have never, you know, been possible before. Right. So we're in this network, it's now a matter of figuring out how to use that and for what purpose. And so I, I go back to, we, each individual organization needs to be figuring out the how, and for what not, when this is the future, we all need it. Yeah. And we just need to figure out how that fits in our individual businesses >>In terms of the, how that's such an interesting, I love how you bring that up. It's not, it's not when it's definitely how, because there's gonna be another competing business or several right there in the rear view mirror, ready to take your place. Yep. If you don't act quickly, how does Deloitte and snowflake help customers achieve the, how quickly enough to be able to really take advantage of data sharing and data collaboration so that they can be very competitive? >>Yeah. So there's two main, maybe even three driving forces in this. What we see is when there's a common purpose across director, indirect competitors and the need to share data. So I think the poster child of this was the pandemic, and we started to see organizations again, either competitively or non-com competitively share data in ways for a greater good, right. When there was a purpose, we believe when that element exists, the ability to share data is going to increase. We believe the next big sort of common purpose out there in the world is around ESG. And so that's gonna be a big driver for sharing data. So that's one element. The other one is the concept of developing integrated value chains. So when you think about any individual business and sort of where they are in that piece of the value chain, developing more integrated value across, let's say a manufacturer of goods with a distributor of those goods that ultimately get to an end customer. >>They're not sharing data in a meaningful way to really maximize their overall, you know, profitability. And so that's another really good, meaningful example that we're seeing is where there's value across, you know, a, what appears to be a siloed set of steps, and really looking at it more as an integrated value chain, the need to share data is the only way to unlock that. And so that's, that's the second one. The, the third one I would say is, is around the need to address the consumer across sort of the multiple personas that we all individually sit. Right? So I go into a bank and I'm, I'm a client. I walk into a retail store and I'm a customer. I walk into my physician's office and I'm a patient at the end of the day. I am still the same person. I am still one. And so that consumer element and the convergence of how we are engaging and serving that consumer is the third, big shift that is really going to bring data collaboration and sharing to the next level. >>Do you think snowflake is, is the right partner of the defacto for delight to do that with? >>Absolutely. I think, you know, the head start of the cloud, the data cloud platform and the network that it's already established with all the sort of data privacy and security constraints around it. Like that's a big, that's a big, you know, check right. That we don't have to worry about. It's there for sure. >>Awesome. Sounds like a great partnership, Juan. Thank you so much for joining me on the program. It's great to have you back on the cube in person sharing what Deloitte and snowflake are doing and how you're really helping to transform organizations across every industry. We appreciate >>Your insights. Yeah. No, thank you for having me here. My pleasure. Always a pleasure. Thank you. >>All right. For Juan. I am Lisa Martin. You're watching the cube live from snowflake summit 22 at Caesar's forum. You write back with our next guest.

>> live from Las Vegas. It's the queue covering del technologies. World twenty nineteen, brought to you by Del Technologies and its ecosystem partners. >> Welcome back, everyone to the cubes. Live coverage of dental technologies. World to K nineteen here in Las Vegas. I'm your host. Her back tonight along with my co host stew Minimum wear, joined by Cliff Mad Drew. He is the VP cloud solution, architecture and engineering >> at Iron Mountain. Thank you so much for coming on the Q. >> Thank you so much for having me. I truly appreciate the opportunity. >> So Iron Mountain, we know the trucks, but But there's more to the story now. So I want you to tell us a little bit about the company and about how you're expanding into new terrain. >> Absolutely. So I mean, you said it right. Most people know us for the trucks. They know us for physical asset management records management. Um and you know how we help customers protect their physical information? Um, you know, we've been through an evolution. We've been through a transformation as a company, evolving with our customers to help them as they digitally transform. And what's interesting for our customers in particular is that they live, you know, in this world of physical and a digital realm, and how do they move from one to the other? Um, and that's where we focused a lot around. Building our portfolio of services is helping our customers through that transformation along with everything that we've done, you know, in in history and through history and our legacy around protecting physical information. We've carried through into our services with a focus on what we call Iron Cloud, which is built around that same chain of custody, that same security for our customers. And we're leveraging a lot of Delhi emcee technology within Iron Cloud to make that happen for our customers. >> So as as your transforming, you are helping other companies transformed to >> wear customer focus, and we're moving right along with our customers to help enable them. >> Cliff. It's been fascinating to watch, you know, the traditional storage industry is now focused on the data more than ever. And, you know, we hear so many stats about you know how much data is available searchable. You know, I think backto iron mountains like OOO for governance, require requirement or for a legal issue or things like that I had to retain. But tell us how the changing world of data, you know, you were in a teacher. That's a data deserves better. S O. I think data's probably central to what you're talking about. An absolutely, in the cloud. How that's changing how your customers look. ATT data >> data is at the core of everything that we talked about with our customers. Um, And I work, you know, within specifically our data management group, Uh, and to your point, you know, focus on customers data. And how are they able, Teo? Either leverage the historical data that they're currently storing with us leverage the physical data that needs to be transformed into something that's digital digital, something that searchable. Um, you know, we've just recently launched Tool called Insight, which gives full analytics capabilities on some of those data sets for our customers. And then how do you maintain the protection of that data in its digital format? And, you know, even if you go to our tape based business, which is all about data protection and getting that data protected off site well, in the world where people are, you know, looking to the cloud for hybrid strategies, looking for as a service type offerings. They're trying to move away from that physicality and having to manage that information physically. And so you know, for those customers in particular, were able to take a look at their data requirements, and we're able to help them evolve that strategy to make sure that they're go forward in the cloud is meeting the same needs, whether its compliance you mentioned, you know, regulation right regulatory needs around building out a strategy, our information, governance tools around policy management. And how do you ensure the appropriate retention of that data? Well, mitigating your risk and not keeping things for too long. All of those play into the hybrid world and in particular into a multi cloud world. Right, which we hear. A lot of these shows is talking about howto leverage, you know, best in breed SAS applications and other applications that are either posted in the cloud are here. Migrating were close to the cloud, the same challenges that all of our customers have really seen with the physical assets that they've managed in the past. Those challenges still exist, but in a digital realm, right? And so it is. So you know, when you think about that, you're now creating these silos of information. Well, if eighty to ninety percent of that data is infrequently access archival, our needs to be retained. You know, Teo, to meet a compliance need. How are you? How are you still managing that? And how are you able to do that? You know, in that multi cloud world. And and that's where we're helping our customers understand the information they're managing. Understand how Teo apply policy to that data. How did you know really garner insight from that data? Because again, it's all about the data. Like you said so. >> But cybersecurity is another very important priority. Uh, let's back up a little bit and just sort of laid the foundation for our viewers about breeches and about attacks. I >> I see a statistic here. Verizon Data Breach index. Twenty eight percent of cyber attacks >> were committed by inside actors. We keep thinking about these nefarious actors being from foreign nations in these other hostile but inside. So So what is it? Talk a little bit about that? >> Absolutely. When you start to develop a you know, We like to talk a lot about cyber resiliency. So cyber security, you know, incorporates a lot of things. Some of those things are around, you know, the prevention of bad actors from gaining access to your data. But we think about a lot around. How do you ensure you can recover when you have an attack? And, you know, how do you protect the data so that you can recover the data when you have an attack? And we're trying to help our customers understand? To help them develop is a strategy around recovery, because you know that there's no such thing as complete prevention and even leveraging some of the tools and some things that have been announced at the show. You know that SecureWorks is working on and, you know, some day I base tools, although you know you can drastically reduce your risk of an attack. The reality from my perspective, is you cannot prevent an attack, and so you need to ensure the data's protected. And when you think about an insider threat, so twenty eight percent you know of attacks are from an insider perspective. And actually roughly sixty eight percent of attacks come from unnoticed for months, and so that means someone's on your network. That means they're monitoring you from the inside, and they're trying to understand you know, the patterns and how you protect things. And how can they infiltrate that process? And, you know, when when we work with customers we're looking at first. How do you identify the critical data that you could not recover your business? You know, if you were to lose it or if it were to be destroyed, and we help them build strategies with what we call critical protection of recovery are CPR service that takes a copy of that information. It's managed by Iron Mountain, which I think is one of the most critical critical aspects of the service because an insider threat, it's something that's very hard to prevent when someone understands the inner workings of your you know of your environment. So by having that that solution managed by us having that put in one of the most secure data centers in the world. So you know, we spent over two billion dollars last year on data centers, and we have some of the most secure facilities in the world. It really helps customers prevent that insider threat >> is Clifton with one word? I didn't hear that. I was expecting here in that discussion. Was Ransomware okay? Sure. How does that fit in >> church? So, I mean, ransom were just one of the multitude of different, uh, challenges that our customers are faced with when it comes to, you know, cyber protection, you know? So from a ransomware perspective in particular, uh, I think it's roughly twenty percent cos they're So you know, we're not able to recover their data from ransom where I think the number is probably even higher than that. And again, back up and disaster recovery are not cyber resiliency solutions. They can give you a level of protection, and in some cases, you can recover from ransomware by restoring a backup data set. But depending on how you're figured, if your data is online, you know, with the with the amount in particular, we know an awful lot about the tape business. One of the values of tape is being able take date offline. But again, you know, one of the things that customers are moving away from its having Teo manually, you know, manage that process. And so, with something like Iron Cloud and with CPR, we could take that data and we can create an air gap so that you have the protection from the network. So if you have a ransomware type event or something that crawls your network, you have an air gap. Now, from the network perspective, your data is isolated because of that air gap, and then the third component is really an administrative air gaff. And this is the one around any type of insider attack or ensuring that, you know one of your employees because, you know, seventeen percent of attacks or social attacks, right? So again, all the software in the world can't change. You know, uh, you know, psychological attack on one of your employees who does have access to a system. And so you know so again, having that administrative air gap is what we like to call it, where you have an independent third party that is now protecting that data in an air gapped format. And again, we offer the ability to take it down to tape so you can still have many versions to recover from, because if you have, you know, an attack that's been months on your system, and you need to get a clean version of a file. Now we have the ability to bring that into what we call a clean room. Have that friend you can run your forensics on that in a very secure environment that it gets completely isolated from, You know, where your date has been attacked and then, you know, bring that data back to recover successfully from ransom. Where any. You know any other >> you give us some >> examples of customers that air using iron cloud CPR and been in the business impact that they're seeing? >> Sure. Yeah. So you know what? One of our more recent customers is an insurance provider in the Boston area, And they, you know, they wanted to ensure that the policy data for their customers was protected against any type of attack, right, And that they could always recover that information. Um, in their case in particular, they're data domain user. They want to leverage the technology they've already invested in as a, you know, as a way to get Iron Mountain, the data and, you know, with Iron Cloud, we support, uh, CPR for data domain. So we have the ability to take that data and replicate that data to our iron cloud and then, you know, offer for the air gapping and offer the cyber resiliency solution to those customers. So, um, that customer in particular again, you know that that major data base in a couple of databases that had their customer information is what they wanted to protect. And in many cases, you know, our customers don't always know what they want to protect. So we're helping a lot of customers right now understand their data and, you know, leverage some of our advisory services. To understand what, that you know what those crown jewels are. What? You know what it is that we really need to ensure is protected from a cyber perspective. And, you know, we're also dealing with a lot of right now financial institutions. So, you know, when you get Teo, you no account information transaction data ensuring that that information is protected again. That's a strong point for cyber resiliency solution for my remount. >> So, Cliff, the expo holes right behind us over the shoulder here for the people that didn't make it to give me a little flavor as toe. You know, What's the energy been any cool things you saw And you know, any meaningful conversations or talking delivered from customers? >> Yeah. I mean, the energy is infectious in a good way, you know, It's it's it's I always love these shows, but the amount of customers and Iron Mountain particularly. We have two hundred thirty five thousand customers. A lot of our customers attend, attend these shows and to be able to engage with them and have them understand our revolution were very well known, you know, for our records business, far shredding business. And not everyone understands. It brought the services that we can offer when it comes to digital information and helping them through their transformation. So some of just the speaking engagements that I've had here, you know, the crowds of people gathering and understanding and following up at the booth. Teo, really? I understand more about how we can help and scheduling follow up sessions so that we can help them through that transformation, whether they're coming off of tape, where they have critical assets that need protection, critical data that, you know they're interested in CPR, for I've had so many engaging conversation. So it's always great. >> Look, Cliff, thank you so much for coming on the cute way. Appreciate. It was a great conversation. >> Thank you so much. >> I'm Rebecca Knight for Stew Minutemen. You've been watching the cubes live coverage of Del Technologies World. We will see you next time.