>>LA from Las Vegas. It's the cube covering AWS. Reinvent 20 nineteens brought to you by Amazon web services and they don't care along with its ecosystem partners. >>Hey, welcome back. Everyone is the cubes live covers in Las Vegas for AWS. Reinvent 2019 it's our seventh year covering Amazon reinvent. They've only had the conference for eight years. We've been documenting history. I'm John Farrow, stupid man. Dave Alante, John Walls, Jeff, Rick, they're all on the other step two sets sponsored by Intel. Want to thank their support without their generous support to our mission. We wouldn't be able to bring this great content. Our next guest to talk about the IOT edge jerk DDoSs column. Perfect. Welcome back. VP of IOT. Well the Greek names. Yeah, I'm half Greek, half German so I can expect, okay. Is smart. Good. So Derek, I gotta ask you, so IOT is hot. Explain quickly your role at AWS because you're not an I-Team specifically define your scope. So my scope is owning all or my team's sculpt is owning old software services and tools that deal with non it equipment. >>So when you go to AWS and look for IOT, all the service that you'll find, that's the scope of my teams and this it group which have all the it stuff and just feels like cars, manufacturing sensors, all of the axioms for the NFL, all that good stuff. So women, you're going to see Edelweiss so I go AWS, amazon.com and then you're fine either. means all of our compute, all of our databases, all of our storage and there's also all of our and Melanie and I and then there's an IOT section and there you find all of the goodness that we do for IOT. You know, it's exciting. Stu and I talking about all week here, the whole cloud native, you take the T out of cloud native, it's cloud naive. You've got the general commercial business and public sector barely getting their act together. They're transforming, they're doing it now. >>He's $1 trillion on a vouch. Trillions of dollars of of change coming. Good up business opportunity. But if they're having trouble transforming, you get this whole new world of industrial edge which requires computing cars manufactured. This is a hot area. So a lot of change happening. What is the most important story people should pay attention to in your area that that's notable for this collision of all this transformation? I think maybe the most notable story that we currently have is a corporation that they do with the VW, which is the largest a car manufacturer. And you were just lucky that via their CIO mountain Huffman being part of Verona for good's keynote, our CTO. So if you haven't seen that, just go and review the keynote of Verner and then as the larger part then he was talking about all of that, what he calls industrial 4.0, this digitization fourth revolution. And Martin did an awesome job explaining what are we doing together with them to build their industrial cloud. Yeah. >>Uh, well, one of the things we've been really watching is the, the extent that Amazon services are starting to push out. Uh, I've been super excited, really looking at some of the growth of there. Your team did a bunch of announcements ahead of the show including the one that caught my eye the most was the IOT green grass sport for Lambda and Docker. Maybe start there and walk us through some of the new pieces that in your org. Okay. >>Maybe for us to understand the offer three type of offerings for our customers. One is device software, which might sound strange that a cloud company actually gives you a software that it's not running on the cloud, but then you're talking about IOT. You need software running on your devices in order to be able to be controlled and communicate with the cloud and we have an offering in that area which is called IOT Greenglass, which is a software runtime that you can install on edge devices like gateways for example, and via announced junior additions to our IOT Greenglass. One is Docker supports, which was very important because up till now green were supporting machine learning at the edge and Lambda, which is our service offering, but many companies now more established enterprises said, you know what, I have legacy applications which I can package. Can I deploy them as well? >>Now you can deploy Docker containers, Lambda functions, and a melody edge all with one goal with green glass at the edge. So that was one of the announcements we did for our device >> software. They're, I want to get your thoughts on an area that we're reporting on and doing a lot of investigation, collecting a lot of data, talking to a lot of people and that's around the industrial IOT or IOT, industrial IOT. And one of our big concerns, I want to get your reaction to this and thoughts is security is of paramount importance because it's not just a DDoS attack or some malware which is causing credit card data or these kinds of theft. You could actually take over machines. People could die this and serious issues around the guarantee. This is the number one conversation. What is the state of the art security posture in your area around software and the edge? >>So at AWS, whether it's IOT or any other workloads, we always say if you have two primary zeros, one is security and one is operations. Because if any company puts their faith in us, if we are down, their business is down and if there would be any security issues, of course all the trust would be broken and we do the exact same approach. Now with IOT, so we built our services with security in mind. For example, when you connect to AWS IOT core, every single individual device needs to have certificates to be identified. If you require that you can encrypt your data, it doesn't even lo you to connect to the cloud without encryption. We have software, as I said, at the edge with Amazon free artists and Greengrass where we support all of the hardware TM modules that you have security postures there. If you have secrets managers, they even have an award winning clout. >>If you're like security tool, which is called IOT device management, but at any given point in time audits but the you configured correctly and does something like detection. If something's going wrong, like when you get your credit card and said, Hey, by the way, have you been in this country? Candy making any purchase? If you figure out if something's going wrong with your device >> and you feel good that it's built in from zero, I mean you've got DNS tax going on. What? I mean you feel comfortable that it's, I mean we believe whatever we build, you can never be 100% sure and security is always evolving. But we believe that we are at the forefront of being, you're always the latest and greatest technology at the hands of our customers. >>Jerks. That's really powerful. Cause I saw one of the other announcements was really taking the Alexa voice service integration, but if I understand it rightly, it pulls that core along. So you know part of me was like, it's like okay Alexa enabled everywhere. That's great. I don't need 700 devices in my house that all have that. But the security piece is going to be needed everywhere. So help us tease that out. >>Maybe, maybe don't understand what we did you ask about the other launches. We also launched something called AVS integration for IUT and AVS stands for Alexa voice services. So if you know Alexa, that's our digital assistant that runs for example an equity devices, but if you want to build a device as a third party, which you can directly talk to media, there's microphones and speakers that is called AVS or Alexa built in devices and if you wanted to build one today you needed to put quite some resources onto this device because it needs to understand you. It needs to have a lot of audio processing. That means there's a lot of memory involved and quite some processing. Now I'm using some technical terms. You need something like a cortex, a CPU which makes this device expensive. So the bill of material is quite elevated and we were working with our Alexa team saying is how can we make this really, really affordable? >>If you found a trick where we said let's offload all of this audio processing to the cloud that you an eSense can build very dumb devices. The only thing that these devices don't need to do is have microphones, have our speaker and what we call a week work detection. They need to wake up and you say, Alexa, echo computer, everything else gets streamed to the cloud. Ptosis sits there and comes back so that you can reduce cost for those devices by at least a factor of half. And we had a great customer on stage as well because if you can make so cheap Alexa built in devices, you can put this into a light switch and iDevices now believe it or not, non-sales light switch. Yup. Which you can now directly talk to, reach, talks back and place your music. They're talking about your role. Again, I want to understand that you are not technical side, your development teams. What are you, what do you do on a daily basis? What's your job? So officially I'm a VP of engineering, so I'm a tech guy, so I love the hoodie. By the way. This is tech. That's because I'm on video. Okay. >>It looks great. So I'm an engineer by Heights and at Amazon we don't have a separation between businesses and product management and engineering. They call it a single thread of leaders that we believe the teams have to own it all. So that means my teams on everything from the conception of their services, the development operations that what be called dev ops and also the business behind. So that means all of the services, whether it's free outro, screen grabs at the edge, but it's IOT core device management and defender or our data services like IOT analytics or your talked about industrial site wise, their health or being conceived by my teams. They have all been developed and they are all operated today so that all customers can use that as it make. What should people >>totally does. Thanks for clarifying. That's awesome. Uh, what should people pay attention to? What should we be reporting on in your area? What are some of the key things that people watching this should pay attention to in this, in your IOT area? What are the most important items and products and services that you're doing? I think >>one of the most important things to understand is be talk just before the interview about this, that a lot of the technical hurdles actually solve that because we have the software on devices, we have the connectivity controlled services, and we have all the analytic services to make sense of the data that you can take actions. You don't need to be an expert in machine learning anymore to do machine learning at AWS. You don't have to be an embedded software developer to get connected devices. You don't have to be a data scientist to understand what your data does. The most interesting part though is there is a cultural aspect of this because in the past you had to ideally most likely in your old company join said, Oh, I would like to connect something, so do I have a purchase acquisition? Can I go to my finance team? Does it install this today? You don't need that anymore. With AWS IOT, the same thing that happens with the cloud and it happens with IOT. So understanding that via very powerful tools for engineers in the company that you can build at any given point in time. I think that's maybe the most, >>and I think the it, I think that whole process of the time it takes, they go to the airport on Thanksgiving, go through TSA and knows all that pre ocracy. And then the other thing too is that the other IOT used to be kind of a closed system self, um, form dot devices. Now you've got with Clough, you've got a lot more range and compatibility. Can you talk about that address, address that issue? Because there might be still legacy out there and no problem. It's data's data, but those are the days come in the cloud. But there's now a new shift happening where it's not just, you know, fully monolithic OT devices if it, so the pasta >>monolithic what's called machine to machine, close systems, IOT is the opposite there. It's where you say now all the devices and connections can be done in between the devices and the cloud. So it's system of systems. And in order to make that happen. For example, when you call it the legacy systems, we also announced on Monday and our IOT day additional features for IOT core that you can migrate legacy systems much easier to the cloud without that you need to update your devices. >>Yeah. Dirk, one of the things I find most interesting about your space as you span between the consumer and the enterprise piece, so I remember a few years ago there was like a hackathon on building skills for Alexa and it got lots of people involved. There was a giveaway of lots of the devices there. You know, we used to talk about the consumerization of it. How is what's happening in the tumor world? You know, how is the enterprise going to take care of take that and transform business as we see IOT permeating everywhere. >>So the capabilities that you need, whether you're going in industrial or in consumer or in the medical or pick your favorite other vertical is in essence the same. You need to connect the devices. You need to ensure that they're secure. We talked about security. You need to make sense of the data, whether you do this in the home with your television or your light switch or your robot, or you do the exact same thing with the most sophisticated robot in the industry. It's the same thing. The good thing about us handling all of those sites is that the scale that we gain with literally hundreds of millions of devices now managed by our service in the backend of course means we will handle all of that scale also in the industry and the security and postures and complexity that we need to handle an industrial also benefits computer, so our consumer side, so you benefit from both sides, very cheap and scale on the one industrial benefit. Very complex. How do you solve that consumable benefit, so it's very fruitful synergies if you like, >>Oh, you guys love to solve problems at Amazon that's going to eat those. Yeah. Derek, thank you so much for coming on and sharing the insights and what you're working on and what's important. Congratulations on all your success. Thank you so much. The threaded leader here. Final question for you. Eighth year of reinvent. It gets bigger every year. Louder. Crazier for parties, more business development more. Exactly. I mean just, it's crazy. Yeah. It's just say work hard, play hard. What is your favorite thing going on here? What's the coolest thing that you've seen? >>I think the coolest thing, and it might sound a little cheeky, is, is the excitement from all of our customers and partners coming here every year. >>PR tells you to say, I'm not about fraud. I mean, you're talking about products. I love my products. I'm still so happy about that. I mean, I can talk to a light switch now. Well, you see the comma car and the other quad had the area that we have yet. It's a very different experience that you can do. Don't talk to your lights, which when you get home your wife will think you're going crazy. I love that. Thank you for coming on. Really appreciate it. Thanks for having cube coverage here. All I'm, we're going to wrap up here. Keep coverage with Derek runs all the IOT for with an AWS exciting new area. It's going to change the game on architecture and solutions are being baked out in real time. We're here breaking out the cube in real time. I'm John. Thanks for watching.

>>live from Orlando, Florida It's the cue covering Microsoft Ignite Brought to you by Cohee City. >>Welcome back, everyone to the cubes. Live coverage of Microsoft ignite here in Orlando, Florida. I'm your host, Rebecca Night, along with my co host Stew Minimum. We are joined by David Noi. He is the VP of cloud at cohesively, which is where we are. We're in the Coe City boots. So I should say thank you for welcoming us. >>My pleasure they found over here. >>So you are pretty brand new to the company. Ah, long time Tech veteran but new newish to Cohee City. Talk a little bit about what made you want to make the leap to this company. >>Well, you know, as I was, it was it was time for me to move from. My prior company will go to the reasons they're but a CZ. I looked around and kind of see who were the real innovators, right? You were the ones who were disrupting because my successes in the past have all been around disruption. And when I really looked at what these guys were doing, you know, first, it's kinda hard to figure out that I was like, Oh my gosh, this is really something different, Like it's bringing kind of the cloud into the enterprise and using that model of simplification and then adding data service is and it is really groundbreaking. So I just like, and the other thing was, I'll just throw this point out there. I read a lot of the white papers of the technology, and I looked at it and having been, you know, Tech veteran for a while, it looked to me like a lot of people who have done this stuff before we got together and said, If I had to do it again and do it right, what were things I wouldn't d'oh! And one of the things I would do, right? Right, so that was just fascinating. >>So, David, I was reading a Q and A recently with Mohit, founder of Cohee City, and it really is about that data you mentioned. Data service is, Yeah, bring us inside a little bit way in the storage and I t industry get so bogged down in the speeds and feeds and how fast you can do things in the terabytes and petabytes and like here. But we're talking about some real business issues that the product is helping to solve. >>I totally agree. Look, I've been in the in the storage industry for a while now, and you know, multi petabytes of data. And the problem that you run into when you go and talk to people who use this stuff is like old cheese. I start to lose track of it. I don't know what to do with it. So the first thing is, how do you search it? Index it? That's, you know, so I can actually find out what I have. Then there's a question of being able to go in and crack the date open and provide all kinds of data. Service is from, you know, classifications. Thio. Uh oh. Is this Ah, threat or business? Have vulnerabilities in it. It's really a data management solution. Now, of course, we started with backup, right? But then we're very quickly moving into other. Service is back on target file an object. You'll see some more things coming out around testing dead. For example, if you have the world's data is one thing to just keep it and hold it. But then what do you do with it. How do you extract value out of it? Is you really gotta add data management Service is and people try to do it. But this hyper converge technology and this more of a cloud approach is really unique in the way that it actually goes about it. >>I speak a little bit of that. That that cloud approach? >>Yeah, So I mean, you know, But he comes from a cloud background, right? He wrote was big author of the Google foul system. The idea, basically is to say, Let's take a look at a global view of how data is kept. Let's basically be ableto actually abstract that with the management layer on top of that and then let's provide service is on top of that. Oh, by the way, people now have to make a decision between am I gonna keep in on premise or keep it in the cloud? And so the data service is how to extend not just to the on Prem, but actor actually spend Thio. Pod service is as well, which is kind of why I'm here. I think you know what we do with Azure is pretty fascinating in that data management space, too. So we'll be doing more data management. Is the service in the cloud as well? >>So let's get into that a little bit. And I'm sure a lot of announcements this week with your arc and another products and service is. But let's dig into how you're partnering and the kinds of innovative things that go he see a Microsoft are doing together >>what we do. A lot of things. First of all, we weave a very rapid cadence of engineering, engineering conversations. We do everything from archiving data and sending long term retention data into the cloud. But that's kind of like where people start right, which is just ship it all up there. You know, Harvard, it's held right. But then think about doing migrations. How do you take a workload and actually migrated from on Prem to the cloud hold? We could do wholesale migrations of peoples environments. You want to go completely cloud native, weaken, fail over and fill back if we want to as well so we can use the cloud is actually a D. R site. Now you startle it. Think about disaster. Recovery is a service. That's another service that you start to think about what? About backing up cloud native workloads? Well, you don't just want to back up your work Clothes that are in the on Prem data certainly want to back him up also in the cloud. And that includes even office 3 65 So you just look at all of what you know. That means that the ability then could practice that data open and then provide all these additional when I say service is I'm talking about classifications, threat analysis, being able to go in and identify vulnerabilities and things of that nature. That's just a huge, tremendous value on top of just a basic infrastructure capabilities. >>David, you've been in the industry. You've seen a lot of what goes on out there, help us understand really what differentiates Cohee City. Because a lot of traditional vendors out there that are all saying many of the same word I hear you're Clough defying enters even newer vendors. Then go he sitio out there >>totally get it. Look, I mean, here's here's kind of what I find really interesting and attractive about the product. I've been in the storage history for a long time, so many times, people ask me, Can I move my applications to the storage? Because moving the data to the application that's hard. But moving the application to the data Wow, that makes things a lot easier, right? And so that's one of the big things that actually we do that's different. It's the hyper converged platform. It's a scale out platform. It's one that really looks a lot more like some of the skill of platforms that we've done in the past. But it goes way beyond that. And then the ability. Then say, OK, let's abstract that a ways to make it as simple as possible so people don't have to worry about managing lots of different pools and lots of different products for, you know, a service one versus service to versus service three, then bringing applications to that data. That's what makes it really different. And I think if you look around here and you talk to other vendors, I mean don't provide a P eyes. That's one thing that's great and that's important. But it actually bring the applications to the data. That's you know, that's what all of the cloud guys dont look a Google Gmail on top. They put search on top. They put Google translate on top. Is all of these things are actually built on top of the data that they store >>such? Adela This morning in the Kino talked about that there's going to be 500 million knew at business applications built by 2023. How is cohesive? E position to, you know, both partner with Microsoft and everyone out there to be ready for that cloud native >>future. That's a great question. Look, we're not gonna put 500 million applications on the product, right? But we're gonna pick some key applications that are important in the top verticals, whether it's health care, financial service is public sector and so long life sciences, oil and gas. But in the same time, we will offer the AP eyes extensions to say anything about going into azure if we can export things is as your blobs, For example, Now we can start to tie a lot of the azure service's into our storage and make it look like it's actually native as your storage. Now we can put it on as your cold storage shed, a hot storage. We can decide how we want to tear things from a performance perspective, but we can really make it look like it's native. Then we can take advantage of not just our own service is, but the service is that the cloud provides is well on. That makes us extraordinarily powerful >>in terms of the differentiator of Cohee City from a service of standpoint. But what about from a cultural standpoint we had sought Nadella on? The main stage is turning. Talking a lot about trust and I'm curious is particularly as a newer entrants into this technology industry. How how do you develop that culture and then also that reputation. So >>here's one of the interesting things when when I joined the company and I've been around for a while and I've been in a couple of very large brand names, I started walking down the holes and I'm like, Oh, here, here. Oh, you're here. Wait, you're here. It's like an old star cast, and when you go into, you know, some of the customer base and it's like, Hey, we know each other for a long time. That relationship is just there. On top of that, I mean the product works, it's solid. People love it. It's easy to use, and it actually solves riel problems for them. On Dhe, you know, we innovate extraordinarily fast. So when customers find a problem, we're on such a fast release cadence. We can fix it for them in extraordinarily, uh, in times that I've never seen before. In fact, is a little bit scary how fast the engineering group works. It's probably faster than anything I've ever seen in the past. And I think that helps that build the customers trust because they see that if we recognize there's a problem, we're gonna be there to soldier for >>them. There's trust of the company when we talk about our data. There's also the security aspect. Yes, cohesive. He fit into the A story with Microsoft and beyond. >>The security part is extraordinarily important. So look, we've already, as I said, built kind of our app marketplace and we're bringing a lot of applications to do things like Ransomware detection, um, vulnerability detection day declassification. But Microsoft is also developing similar AP eyes, and you heard this morning that they're building capabilities for us to be able to go and interact with them and share information. So we find vulnerabilities because share it with Ambika. Share with us so we could shut them down. So way have the native capabilities built in. They have capabilities that they're building of their own. Imagine the power of it being able to tie those two together. I just think that that's extraordinarily powerful. >>What about Gross? This is a company that is growing like gangbusters. Can you give us a road map? What you can expect from Coach? >>Look, I've never seen growth like this. I mean, I joined specifically to look at a lot of the cloud, and the file on Object service is and, you know, obviously have a background in backup data protection as well. I haven't seen growth like this since my old days when I was a nice guy. Started in, like, Isil on back in the, you know, way, way old days, this is This is you know, I can't give you exact numbers, but I'll tell you, it's way in the triple digits. And I mean and it's extraordinarily fast to see from an an azure perspective. We're seeing, you know, close to triple digit growth as Well, so I love it. I mean, I'm just extraordinarily excited. All right, >>on the product side, Give us a little bit of a look forward as to what we should be expecting from cohesive. >>Absolutely so from a look forward perspective. As I said, we protect a lot of on premise workloads, and now and we protect, obviously, as your work clothes as well. So we protect observe e ems. But as we think about some of the azure native service is like sequel in other service is that air kind of built native within a azure. We'll extend our application to be able to actually do that as well will extend kind of the ease of use and the deployment models to make it easier for customers to go on, deploy and manage. It really seems like a seamless single pane of glass, right? So when you're looking at Cory City, you should think of it as even if it's in the cloud or if it's on premise. It looks the same to you, which is great. If I want to do search and index, I can do it across the cloud, and I can do it across the on Prem so that integration is really what ties it together makes it extraordinarily interesting. >>Finally, this is this is not your first ignite. I'm interested to hear your impressions of this conference, what you're hearing from customers. What your conversations that you're having. >>You know, it's a lot of fun. I've been walking around the partner booths over here to see, like, you know, who could we partner with? That's more of those data management service is because we don't think of ourselves again. You know, we started kind of in the backup space. We have an extraordinarily scalable storage infrastructure. I was blown away by the capabilities of the file. An object. I mean, I was as a foul guy for a long time. It was unbelievable. But when you start to add those data management capabilities on top of that so that people could either, you know, again, either your point, make sure that they can detect threats and vulnerabilities are you find what they're looking for or be able to run analytics, for example, right on the box. I mean, I've been asked to do that for so long, and it's finally happening. It's like It's a dream >>come true, Jerry. Now >>everything you ever wanted software defined bringing the applications to the data. It's just like, if I could ever say like, Hey, if I could take all of the things that I always wanted a previous companies that put him together it's cohesive. I'm looking around here and I'm seeing a lot of great technology that we can go and integrate with >>Great. Well, David, No, I Thank you so much for coming on the Cube. >>Thank you very much. I appreciate it. >>I'm Rebecca Knight, First Amendment. You are watching the Cube.