right so with kubernetes the history is we started off with only file systems block is something very new within the past couple releases that actually personally worked on the next piece that we're doing at Red Hat is leading the charge to create CRTs for object storage so it's defining those api's so customers can dynamically provision and manage their object storage with that in addition we recently acquired a company called nuba that does exactly that they're able to have that data mobility through object buckets across many clouds doing the sharding and replication with the ability to do and that's super important because it opens up for our customers to have image streams photos things like that that they typically use within an enterprise and quickly move the data and copy it as they as they need to so we notice that that more and more people want to try their workloads outside of the centralized one centralized data cluster so the big you know term for the last year was the hybrid cloud but it's not just hybrid cloud people coming from also from the iot user space wants to you know containerize their work clothes what wants to put the processing closer and closer to the devices that are actually producing and consuming those data in the users and there is a lot of use cases which should be tackled in in that way and as you all said previously like you Burnett is want developers hearts and minds so api's are stable everybody is using them it will be supported for decades so it's it's natural to try to bring all these tools and and all these platforms that are already you know available to developers try to tackle these new new challenges so that's why last year we reformed the kubernetes at the edge working group trying to you know start with the simple questions because when people come to you and say edge everybody thinks something different from somebody it's in IOT gateway for somebody it's a it's a full-blown you know kubernetes faster it's some telco providers so that's what we're trying to figure out all these and try to form a community because as we saw in the previous cell so for the IOT user space is that complex problems like these are never basically solved by single single company you need open source you need open standards you need the community around it so that people can pick and choose and build a solution to fit their needs yeah yeah so I care a lot about diversity in tech and women in tech more specifically one of the things that I I feel like this community has a lot of very visible women so when I actually looked at the number of contributors by by men and women I was really shocked to find out it was 3 percents it's kind of disappointing it's 3 percent of all the contributors to the all the projects in the CNCs it's only if you look at the 36 projects you look at the number of the people who've made issues commits comments pull requests it's 3 percent women and I think the CSUF has put a lot of effort into the for example of the diversity scholarships so bringing more than 300 people from underrepresented groups to cube corn including 56 here in Barcelona and it has a personal meaning to me because I really got my start through that diversity scholarship to keep calm Berlin two years ago and when I first came to keep on Berlin I knew nobody but just that little first step can go a long way into getting people into feeling like they're part of the community and they have something valuable to give back and then once you're in you're hooked on it and yeah then there's a lot of fun I think the ecosystem may finally be ready for it and this is I feel like it's easy for us to look at examples of the past you know people kind of shake their heads and OpenStack as a cautionary tale or sprawl and you know whatnot but this is a thriving which means growing which means changing which means a very busy ecosystem but like you're pointing out if your enterprises are gonna adopt some of this technology gee they look at it and everyone here was you know eating cupcakes or whatever for the kubernetes 5th birthday to an enterprise just because this got launched in 2014 you know ok June 2014 that sounds kind of new we're still running that mainframe that is still producing business value and actually that's fine I mean I think this maybe is one of the great things about a company like Microsoft is we are our customers like we also respect the fact that if something works you don't just Yolo a new thing out into production to replace it for what reason what is the business value of replacing it and I think for this that's why this kind of UNIX philosophy of the very modular pieces of this ecosystem and we were talking about how them a little earlier but there's also you know draft brigade you know etc like the porter the C NAB spec implementation stuff and this cloud native application bundles which that's a whole mouthful one of the things I like I've been a long history and open source too is if there are things that aren't perfect or things that are maturing a lot of times we're talking about them in public because there is a roadmap and you know people are working on it and we can all go to the repositories and you know see where people are complaining so at a show like this I feel like we do have some level of transparency and we can actually have realism here we I don't think we hear that as much anymore because there is no more barrier to getting the technology it's no longer I get this technology from vendor a and I wish somebody else would support the standard it's like I can get it if I want it I think the competition we typically have aren't about features anymore they're simply my business is driven by software let that's the way I interact with my customer that's the way I collect data for my customers whatever that is I need to do that faster and I need to teach my people to do that stuff so the technology becomes secondary like I have this saying it frustrates people so nice but I'm like there is not a CEO a CIO a CTO that you would talk to that wakes up and says I have a kubernetes problem they all go I have a I have this business problem I have that problem it happens to be software kubernetes is a detail sure I think the NSM is just a first step so the natural service is basically doing a couple of things one is it is simplifying networking so that the consumption paradigm is similar to what you see on the developer l7 layer so if you think SEO and how SEO is changing the game in terms of how you consume layer seven services think of bringing that down to the layer two layer three layer as well so the way a developer would discover services at the l7 layer is the same way we would want developers to discover networking endpoints or networking services or security capabilities that's number one so the language in which you consume needs to be simplified whereas it's whereby it becomes simple for developer to consume the second thing that I touched upon is we don't want developers to think about switches routers subnets BGP reacts van VLAN for me I want to take a little bit more into the idea of multi cloud I've been making a bit of a stink for the past year with a talk called the myths of multi cloud where it's not something I generally advise as a best practice and I'm holding to that fairly well but what I want to do is I won't have conversations with people who are pursuing multi-cloud strategies and figure out first are they in fact pursuing that the same thing that we're defining our terms and talking on the same page and secondly I want to get a little more context and insight into why they're doing that and what that looks like for them is it they want to be able to run different workloads in different places great that's fair the same workload run everywhere the lowest common denominator well let's scratch build a surface a bit and find out why that is bob wise and his team spent a ton of time working on the community and the whole the whole team does right for one of the the biggest contributors to @cd we're hosting birds of a feather we've committed we've contributed back to a fair amount of community projects and I think a lot of them are in fact around how to just make kubernetes work better on AWS and that might be something that we built because uks or it might be something like the like cluster autoscaler right which ultimately people would like to work better with with auto-scaling groups I think we we had the community involvement but I think it's about having a quiet community involvement right that it's it's about chopping wood and carrying water and being present and committing and showing up and having experts and answering questions and being present and things like say groups than it is necessarily having the biggest booth so Joe tremendous progress in five years look look forward for us a little bit you know what what what does you know kubernetes you know 2024 look like for us well you know a lot of folks like to say that you know in five years kubernetes is going to disappear and sometimes they come at this from the sort of snarky angle but other times I think you know it's gonna disappear in terms of like it's gonna be so boring so solid so assumed that people don't talk about it anymore I mean we're here at you know something that you know the the CNC F is part of the Linux Foundation which is great but you know how often do people really focus on the Linux kernel these days it is so boring so solid there's new stuff going on but like clearly all the exciting stuff all the action all the innovation is happening at higher layers and I think we're gonna see something similar happen with kubernetes over time exciting is being here if you rewind five years and tell me I'm ready in Barcelona with with 7,500 of my best friends I would think you were crazy or from Mars this is amazing and I thank everybody who's here who's made this thing possible we have a ton of work to do you know if you feel like you can't figure out what you need to work on come talk to me and we'll figure it out yet for me I just want to give a big thank you to all the maintain a nurse folks like Tim but also you know some other folks who you may not know their name but they're the ones slogging it out and to get up PRQ you know trying to just you know make the project's work in function day today and we're it not for their ongoing efforts we wouldn't have any of this you [Music]

>>Live from Copenhagen, Denmark. It's the cube covering Nutanix dot. Next 2019 brought to you by Nutanix. >>Welcome back everyone to the cubes live coverage of next here in Copenhagen. We are of course here at the Nutanix show. We are wrapping up a fantastic today show. I'm your host, Rebecca Knight. Been Cosa hosting alongside of Stu Miniman. We are joined by Simon Taylor. He is the CEO of haiku, a good friend of the cube. Thank you so much for coming back on the show. It's a pleasure to be here. It's great to see you guys again. Final guest. Oh my gosh. It's a, it's a fare to stay interested in your energy. Yes. So for our viewers who are not as familiar with haiku, tell us a little bit about your business and how you are a strategic partner of Nutanix. >> Sure, sure. So haiku actually is a software company that focuses on data protection as a service. We actually started by spinning out of a much larger company called calm train that had about a thousand engineers and was doing all sorts of things, but they had an amazing talent for building backup and recovery software. >>Um, my vision was really that we can move up the value chain and we can establish ourselves as our own brand, as long as we could find a place in the market that was fast growing, building like a rocket ship and was really requiring a new kind of data protection and backup. And honestly, as soon as we fell, we saw Nutanix, we sort of fell in love. We realized that, you know, they had developed an entirely new category of business with hyperconverged and they were really a pioneer in that space. So we said is why don't we build the world's first purpose-built backup and recovery for Nutanix? And that's exactly what we did. And I think, you know, Stu was actually one of the first people to ever hear about it. Uh, we came on the cube and we talked about that. We've GA that in 2017 in July. I think@that.next, um, so just two and a half years later, we now have 1200 customers and we're in 62 countries around the world. So it's been absolutely astonishing. It's been wonderful growth. We're seeing 300% year over year growth. Uh, and really a lot of that is just based on our ability to protect the data of Nutanix customers around the world. >>Well and and Simon, right? That early question was, is new CanOx is going to be big enough to support ISV is that, you know, can run the, you know, grow their business underneath them before we get further and talk about mine and everything. Give us a little bit, you know, the state of the state for haiku because started with Nutanix, but that's not the only solution they are offering Dave. So just give us kind of the snapshot of the whole business. >>What we realized as we were building out high Q in this purpose build backup recovery for new TEDx. We said that's the on-prem, you know, but there's a lot of on prem that is still legacy three tier architecture. So we added a VMware product. But really the goal was to offer true multi-cloud data protection as a service. So what we did is we built the independent purpose-built backup and recovery service from Nutanix, one for VMware. Then we built the world's first purpose build backup as a service for Google cloud. And I'm really thrilled to announce the next month we're launching Azure backup as well. And the brilliant thing about our system and our solution is that we actually enabled customers to not only back up their data independently for that cloud, but that then migrate their data to whatever other cloud they want to use. So we actually becomes data protection as a service, data migration, and dr. >>So for, for customers, this is wonderful, but how is it to be strategic partners with all of these big players? >> Oh yeah, absolutely. I think you have to place your bets, right? So if you notice, I didn't say AWS and almost every company that I talked to says, why wouldn't you start with AWS? They're the biggest, you know, that's never been our philosophy. You know, I think the fact that we attach ourselves to Nutanix so early, not just because they were a rocket ship on fire, but also because we truly believed in their vision. We believe in the Nutanix products, we love Daraja entire philosophy around simplicity and customer delight and we felt like we could be students of Nutanix, we could actually build out our product with those same philosophies and principles in mind. You know? So I think really going deep with Nutanix is number one for us remains number one. I would also say though that you know, Google has been an excellent partner and Microsoft been an excellent partner. So with the large cloud providers you have to take a different approach. You cannot offer a downloadable product, right? All of our public cloud backup and recovery is a true managed service. You go into their app store, you turn it on rather than download it, you configure and you're able to perform all your backup and do all your recovery right from the console. >>All right, so Simon let, let's get into the kind of the, the, the guts of what's happening at Nutanix. Mine, of course is a partnership to extend for data protection, partnering with Veeam and haikus as a, as the first two partners. Uh, the other thing that everybody's pretty excited about is XY clusters. And that sounds like, and we've talked to Newtanics people, you know, as Nutanix brings their stack into the clouds, not just on the clouds, will that pull things like mine along with them. And so, so give us what you're seeing with mine first and maybe he's, I clusters along. >>Yeah. So maybe we start with mine, right? This whole concept that I think that these guys have pioneered and they've done a really terrific job of it. I think, you know, the, the vision there, and you know, I count marketing or Meyer in this group and Tim Isaacs and some wonderful folks on the product team in Nutanix. Their vision was, you know, there's rubric and there's Cohesity, there's these sort of large secondary storage platforms. Personally, when I look at them, what I see as Newtanics with a backup workload, right? And I think that, you know, Nutanix being the original is the best. It's the most complete solution. And it's very, very comprehensive. So I think the, the tannics folks understood this intuitively and their idea was instead of us building our own backup and going after that space, we've got amazing partners like haiku. Why don't we just natively integrate them into the mind platform and offer that sort of secondary storage workload, uh, as a key part of Nutanix is product proposition. >>So the really exciting thing for us is that we are skewed up with Nutanix. Nutanix, we'll be able to resell haiku as a part of mine. Uh, and I think that's gonna really complete their end tour tire story when it comes to being able to own the data center, uh, and really own the sort of cloud in general. You know. So I think your second question still was about clusters. And I think that the answer there is very simple. You know, multi Gloucester is, has become extremely important for Nutanix customers. They've done a great job of going after that. The simple fact is if you don't support XY clusters as a backup vendor, you really can't compete in this market. So I'm really thrilled to announce, of course, that haiku is the first backup recovery vendor that does support. Gluster. >>Okay. So interesting. We talked about how you hadn't done a solution for AWS. Sounds like this might be a path for you to get with Nutanix onto AWS. >>Absolutely, absolutely. And again, for us it's not about looking for some Trojan horse or backdoor into a go to market strategy. It's about making sure that the customers are truly delighted by the value that we provide. And I think that when we go after a specific market, we want to do it the best, you know, so we don't go shallow and just sort of check the box. We want to make sure, for example, when we build out Azure that we're not just dealing with, you know, the, the general principle of backing up and keeping things consistent. We want to make sure the applications people are running on Azure or supported by haiku. That's what we do with Nutanix. That's what we do with GCP. We want to always go as deep as possible so we can really compliment the platform in a really, really comprehensive way. >>One of the things you said earlier was that your philosophy is very much aligned with Nutanix, your your end goal to simplify and delight the customer, uh, this, this much more intuitive, uh, youth and user interface. So talk a little bit about how you, you said you wanted to become a student of Nutanix, yo, this, this cross company learning is very interesting to me. How, how, what have you learned? Yeah. What have you learned and how do you go about being tutored by your customers? >>No, I'm a very visual guy, right? And whenever I think about Nutanix, I always had this image in my head. All right. Whenever I thought about legacy, three-tier architecture and the move to hyperconverged, rather, I always pictured an 80 stereo system. Remember those big eighties boxes? And they have all the graphic equalizers and all the way down. And some kid would come and push them all down. You could never reset the darn things, you know? And then along comes, you know, automation and suddenly, you know, you press a button and you listen to jazz and it sounds like good jazz and the treble and the bass all fixed themselves. You know, I effectively think that Nutanix brought that same concept, funnily enough into the data center. They simplified so much that was impossible to handle for admins across the world. They made it so simple to use their product that actually the customers could start to enjoy their work more. >>And I really love that. That's a true, that's a really an intangible sort of value proposition that I think people don't talk about it enough. Yes, you want to save time. Yes, you want to save money, but if you could enjoy your job more as a result of getting a product, what's better than that? Um, so I think that philosophy is something we baked into haiku in the following ways. You know, the first is when we were designing the UI, we wanted it to look and feel like the platform it supports. So when you use haiku for Nutanix, it looks like prism, when you are using our console for GCP, you're gonna feel like you're using GCP. The idea is that backup and recovery should be an extension of that cloud expression, that platform, so that the customer who is an expert with that platform can easily manage this with no training at all. So again, driving that simplicity right there and in the platform. >>Yeah. So Simon, you know, one of the things we love to do is get hear from customers and what they're doing. Of course you've got 1200 customers that are Nutanix customers. So we'd love to hear, you know, any insights you have in a lot of discussion about AHV in the last 12 months has been about half of the deployment. Is there anything around HV or any of the, you know, new software features and products and experiences that Nutanix has been launching that you hear customers buzzing and talking to you about? >>I mean, I, I, the first thing I would say is it is truly a multicloud world now. Um, I think that legacy vendors are having a harder and harder time coping with the fact that cloud washing no longer works. You know, if you show up to the market and you say, Oh, this, now I can deploy an agent into this cloud, it's sort of stop, stop, don't say agent around me. You know? So I think, I think the ability to really natively integrate into any of these clouds and support all of these clouds equally is key. You know? So in the past a vendor would start with one thing and it would be great, right? And I won't use names here, but then they would do something else. They might move to another hypervisor and it was a little bit less great. Right. And I think that that notion has to change in a multicloud world, which brings me to the concept of HV. >>I think that HV has really grown. I mean, I would say that right now, you know, over half of our customers are HV customers. And I would say that that grows every single quarter and it not only grows in terms of net new logos, it also grows in terms of existing customers that we're finding SWAT to switch to HV and they want to switch fast. You know, they don't want to pay the V tax anymore, but more than that, I think they're seeing HV as a really robust enterprise hypervisor that really meets the complete need for the customer. And I think that's, that's been terrific to watch. So when you hear at.next, and this is not your first hot next, but what kinds of conversations are you having? What's been interesting to you? What are you going to take back to haiku? Yeah, head back to Brookline. Yeah. >>I mean obviously there's all the new stuff. I mean, Kubernetes, you know, containers. Um, I think these are all things we've been working on for some time. We'll have some surprises for you guys in Q4 at the end of Q four around that. Um, but you know, I think the big takeaway for me is we spent the first two years building our brand, getting the word out there, proving to companies and customers around the world that we were truly enterprise ready cause we were the new kid on the block. And you have to sort of start somewhere and show that. I think now we, you know, we added physical last year, we added tape support, we've really got all of the major applications covered at this point. I think that conversation, we've checked the box, right? So today's conversations are about what's next, how much more deeply will you integrate with Nutanix? >>How can I use Nutanix to then manage my data in the cloud and bring it back again? And can haikus support that or will it distract me? And you know, the simple answer is it will support that completely because it's so natively integrated. You know. And again, I think when you choose a platform at this stage, and this is something we've seen again and again and again, people do not want a second silo, right? In order to, you know, run their backup and recovery. You know, customers who are choosing Nutanix or choosing any platform want to run that platform and they want to make that one holistic experience. You know, they want to reduce the training required and they want to make sure they get the most out of their investment. So we're where I think two or three years ago, Stu, when we first met, everybody was trying new things, right? It was sort of, there were all these new platforms and it was all very exciting. I think now people are doubling, tripling, quadrupling down on the platforms they fundamentally believe in. And we're thrilled about that because we support those platforms and we'll continue to do so. >>Great. Excellent little. Simon, thank you so much for coming on the cube. It was a real pleasure talking to you and it's been great. Yes, no, absolutely. Thank you very much. Thank you so much. Thank you for having me. That wraps up two brilliant days in Copenhagen at the Bella center at Nutanix dot. Next. Thank you so much for joining us and we hope to see you next time.

>>live from Copenhagen, Denmark. It's the Q covering Nutanix dot next 2019. Brought to you by Nutanix >>Welcome back, everyone to the cubes Live coverage of Nutanix dot Next I'm your host Rebecca Knight alongside my co host Stew Minutemen. We have two guests for this segment we have. Mika will lose. She's the art director for Nutanix Thank you so much for coming on the show. >>Thank you for inviting me >>And we have Satish Ramachandran, Global head of design at Nutanix Thank you so much for coming on. So it's always so much fun to talk to really creative people, particularly in this technology world. I want to start the conversation by asking Michael first where you go for inspiration and who do you talk to? What he read? What kinds of things do you look at to inspire you to and then bring them back to your job here in Nutanix. So I strongly >>believe that inspiration come from everywhere. No matter where you go is an architecture or you go to the supermarket and you look on packaging or you read a book and you think about images or even just social media. And there is so much variety of different opinion and different cultures to get inspired from. Even from this conference, we took inspiration from Copenhagen, the city, and from Swiss design or from California and divide in the mid century. I put, like not in construction, but like architecture. Er, um, we created this really Sundwall the supreme the best day ever. And I was actually reading a book with my kids, the diary of a wimpy kid. And I was like, Okay, you know what? We can make something really fun out of it. We can take like a page from a diary and create Sabrina Best day, something like that. >>It was truly everywhere. >>It's really every. >>How about Yusa? Tish >>men? It's two parts, actually. I think one is the inspiration when it comes to the aesthetics of design. So to a large degree, I'm a huge fan off minimalism, everything from Japanese paintings, for example, where with two or three strokes, you have a stark on the water. The Bauhaus movement clean, elegant lines very minimal to the point, and even the Scandinavian architecture, for example, is quite minimalistic and very clean. So that is one angle on what we strive to do in terms off getting to minimal, clean, simple. But in the other portion of inspiration is actually comes from empathy because, you know, it's the you know, I care deeply about the human condition, even pre Nutanix sort of teenage angst that never left me right. And ah, so in a sense, is a lot of empathy. Toe what people are going through in terms of technology, how they're using it. How can we make their lives easier? How can we bring about some joys in their life and to a large degree, the secretary working? You know, I t, um, has bean sort of underserved design wise for many years on de. So there's a lot of inspiration that comes in the form of motivation in order to do something for people there. >>Well, yes, it's a teacher, I'm wondering, can help connect the dots with us. I think of minimalism and obviously ties to this simplicity Nutanix and remember in the early days, talking Nutanix to make something truly simple from a technology standpoint usually has a lot of work, and we've been talking to the executive team about, you know, in this multi cloud, highly disperse. Tear it even harder today. So how does some of those core design principles make their way into into Nutanix is world. >>You want me to talk about the process? You know, I >>think >>the process is quite straightforward. I mean, you start with understanding the space, understanding the experience that exists in the space. You don't start with the feature or the product. That's the first thing you start with the people. So you started with a very human centric manner on. Okay, What are they trying to do? What are they trying to achieve and how do you get them in the simplest possible manner to do that? So we have this thing that we use called intentional our design, which is one off our design principles. Very. How do you get someone who has an intention to fulfill their intention with the least amount of effort? And the effort in the middle is what we label less friction constantly. So we talk about trying to become friction less and so on. So the process for that is you start with the person what they're trying to get done, and >>from there you actually >>work all the Muslims in the organization. So design, basically at that point takes on the role of a facilitator by bringing in, you know, engineering product management design itself together and all in service off the user to create an experience, right? So it starts with, you know, formulating the requirements together with engineering and product management. It's address it, then converging on these things by creating prototypes than testing these things with users and so on and then figuring out really what is essential, what can be thrown out and how to keep it really simple. And that's how we build product, basically. >>So that's so. As you said, it starts with this point of empathy, and that is this collaborative process between the engineers and the artists and design team. How would you say that design is more part of the Nutanix philosophy, just rather than the simple, simple, easy, elegant products itself but the entire company? How would you say it's it's built into the philosophy? I actually think this is >>why Nutanix is so unique in our space because we don't just look at the technology we looking at a whole package of design and technology, the left brain and the right brain together. And it comes from our leadership because, dear, it is the great advocator for design. He's really believing in the importance of it, not just a pretty rap on something, but it's something that is meaningful and and really able to provide a full experience for our customers. >>Yeah, meet me how maybe I love to get you both of your commentary. There's a new AH advertising campaign that was launched. The video was in the keynote yesterday. >>It >>all together now it is very colorful, and it is very diverse and at the same time, even, you know, I'm a technology guy. I will often roll my eyes when I see a certain advertising, but to articulate to the world, it's like, Okay, how does my database and multi cloud and all these things play together? Well, way we anthropomorphized though those technology pieces into people on dhe. You've got photos that you can do there, so bring us inside a little bit as to how that you helped the messaging eso some, you know, pretty complex pieces underneath. >>Yes, we're very excited about this campaign. I have to tell you. We worked very hard to conceptualize it and bring it out to the world. And we were very excited to be able to share it here. That next the thinking behind it. Waas, you know I to world is complex and here in Nutanix, we really try to offer a simple way to remove this complexity. So what is a better way than just take those I t concept and business an application manners and personalize them and make them fun. And when you think about Public Cloud, what do you mean? What does it mean to you? How do you envision it when you think about a database? Do you think about the strongman that carrying the cylinder and you >>make it a >>campaign Maur You humanize it, you make it accessible to people and you make it fun And this is what we're trying to do We're trying to delight. Our customers were trying to empower them to be able to do their business in a better way, and that was our goals provide simplicity, choice and delights. >>And as you said, it's it's this ample anthropomorphizing of this. If you've a database where a person what would go with the database person look like it's the cloud Where Human? Yes, exactly. And it just I think they just >>make make it fun and you make it unique and you create something that is different in our scene. And nothing, That's what we're trying to do. >>How do you work together with the engineers? I mean, I know you said. You gather in a room and you are thinking about the end user. How does the customer experience this? But how do artists and engineers communicate? I mean, is that Is that ever a challenge or >>not? Really? No, not really. Actually, it's, Ah, it's a three legged stool. Basically, there's ah, and you know, if you put marketing in there as well for the awareness piece, which precludes anything that we you know the customer uses, it actually becomes a four legged stool. But in terms of building product, it's a three legged stool, which is product management, and they're trying to figure out what is the product market fit, and that's what they bring to the table. The engineer's coming and as we're dreaming up stuff, they're thinking, Is this stuff buildable or not? You know these guys dreaming way too much, right? And so it is a colonization. So and I think that's the crucible in which the best creativity actually comes out. It's not designing isolation where, you know, design dreams up something and the rest of the folks build it. It really isn't that so. We are, actually, in a sense, the way I see it, we have the glue and we formed the Crucible for the colonization. And and in that, you know, good things come out. >>So we hear you are in Denmark, which is design savvy, fashion forward, food obsessed and eyes cultivating that sense of well being in comfort and coziness. What kinds of things are you going to take with you from this conference itself? What are you seeing? What's interesting to you? And how are you gonna bring that back to Nutanix? >>Honestly, for me, I think it's just the warmth of the people in the community in here. They were so invasive and and and kind. And we got a chance to work with a lot of people when we were building this conference. And and to me it's all about the human connection and I think this is something that I will definitely carry with me when we go back to Nutanix. And we were trying to think about our next dock next conference. And you know how we can bring some of that too there as >>well? Yeah, it's to teach anything on dot next Copenhagen, and you know, you're from Berlin, so you're in Europe and get gets a different, you know, cultural input. I >>think they're still. I think >>there is still some stuff. I think around the accessibility mainly for me, like the hotel we're staying. And, you know, first thing I noticed was, you know, that's bringing on, you know, when you have to open the refrigerator, for example, or the closet door And it, I mean, that first thought was like, you know, they have already designed in the accessibility. And then I liberate that back to product, and I think you know how we doing on accessibility. And of course, you know, everything around you here is pretty inspiring in terms of architecture and so on and so forth. So that's a gimme, really. And you see that a lot of it in Germany so that it isn't as much new, but in terms of the conference, it's very heartening that will come this fire. You know, I don't know. Miami many years ago, which is my first conference, you know, we were like all of 600 people, and now we are 4500 here. So in a sense, it's very heartening. And people seem to embrace the, you know, the vision that we're putting foot. Yeah, you know, around convergence off many, many things. >>How deeply technical are both of you? Um, I understand. >>I understand the technology. I understand the struggle. I understand what we're trying to achieve is a company. It doesn't mean I can go and do a demo on stage, but I think it's important to understand the technology of the company that you work for in order to represent it truly and in order to convey the message that we're trying to tell because we are a storyteller. That's what we do. We take the message and the technology, and we bring it out to our customers. So it's important. >>I'm a dyed in the wool engineer s o. I was I mean, my cases where I was an engineer for a fleet to the kids. You know, you take running engineering teams, that kind of stuff. And then I stumbled upon design. So I have a very deep understanding off engineering and what it takes to build stuff. But I have another side of me which is generally around. Empathy, experiences, you know, human interaction, human behavior. What makes people take what frustrates them, those kinds of things. So for me that we design has beena synthesis off many off my interests, and that's why I fell in love with it and have stuck around. >>One of the biggest issues in Silicon Valley and in the technology industry at large is is the skills and the right people the talent gap? How much of an issue is that for the design teams within these technology companies? Because you are looking for so many different skills people who can grasp the technology but then also have this more creative spark Innis to them to how hard is it to find the right people? I think it's a little bit >>of a challenge, but I think we're very fortunate to have amazing teams that understand technology and design in the connection between them. So I know I feel very fortunate with the people I get to work with. Their very there are amazing. Yeah. >>I mean, it was hard in the beginning when we when Nutanix was 150 people or something on the brown. Nobody knew. So then it was very hard to find the right people and to also simplified the vision and to sell it. I still remember spending with every new hire. I would be the first guy they would talk to. And I spent two years in two hours on a whiteboard, talking of taking borders, a technology problem on translating it into an experiential problem. And speaking to really this is very hard to design for and that's where the challenge lies, right? But what a period of time we have successfully built a brand which is a Nutanix design brand. And we have done a ton of things that I'm actually very proud off establishing relationships with universities, even on the social media, having a website, having a proper blawg, various things. When Now we are recognized in the enterprise space as a place for designers to go and work. And there is a certain combination. I figured out where which makes for a good designer in the space. Because if you take people with too little off a technology background, then the ramp up is very high. S o. If you typically you find somebody who's got done some amount of technology than the prior company or in school. And there are people like that. There are plenty of them. And then they moved on to design. And that seems to be the right mix because they can understand the empathize both on the technology side and also on the design side of things. And that makes for the right combination. >>And it's not >>too bad to find people. >>And I think >>technology can be talked. But I think passion and carrying is that part of it is hard to find >>be innate skills. Yeah, exactly. Great. Well, Miguel and McHale and Satish thank you so much for coming on the Cuba and fun and enlightening a conversation. Thank you so >>much. It's great to be here. Thank you so much. >>Thank you, guys. >>I'm Rebecca Knight for stew Minutemen. Stay tuned for more of the cubes. Live coverage of Nutanix dot Next

>>live from Copenhagen, Denmark. It's the Q covering Nutanix dot next 2019. Brought to you by Nutanix >>Welcome back, everyone to the cubes. Live coverage of Nutanix dot Next here at the Bella Centre in the Copenhagen. I'm your host, Rebecca Knight, coasting along side of stew, Minutemen were joined by Bala Coochie bottler >>Bhola. He is the VP GM Nutanix era and business critical lapse at Nutanix. Thanks so much for coming on the island. >>It's an honor to come here and talk to guys. >>So you were up on the main stage this morning. You did a fantastic job doing some demos for us. But up there you talked about your data, your days gold. And you said there are four p's thio the challenges of mining the burning process you want >>you want to go through >>those for our viewers? >>Definitely. So for every business, critical lab data is gold likely anam bigness for a lot of people are anyone. Now the question is like similar to how the gore gets processed and there's a lot of hazardous mining that happens and process finally get this processed gold. To me, the data is also very similar for business could collapse. Little database systems will be processed in a way to get the most efficient, elegant way of getting the database back data back. No. The four pains that I see for managing data businesses started provisioning even today. Some of his biggest companies that I talkto they take about 3 to 5 weeks toe provisions. A database. It goes from Infrastructure team. The ticket passes from infrastructure team, computer, networking stories, toe database team and the database administration team. That's number one silo. Number two is like proliferation, and it's very consistent, pretty much every big company I talkto there. How about 8 to 10 copies of the data for other analytics que year development staging Whatever it is, it's like over you take a photo and put it on. What Step and your friends download it. They're basically doing a coffee data. Essentially, that Fordham be becomes 40 and in no time in our what's up. It's the same thing that happens for databases, data bits gets cloned or if it's all the time. But this seemingly simple, simple operation off over Clone Copy copy paste operation becomes the most dreaded, complex long running error prone process. And I see that dedicated Devi is just doing Tony. That's another thing. And then lineage problem that someone is cloning the data to somewhere. I don't know where the data is coming from. Canister in The third pain that we talk about is the protection. Actually, to me it's like a number one and number two problem, but I was just putting it in the third. If you're running daily basis, and if you're running it for Mission critical data basis, your ability to restore the rhythm is to any point in time. It's an absolute must write like otherwise, you're not even calling The database. Question is, Are the technologies don't have this kind of production technology? Are they already taken care? They did already, but the question is on our new town expert from Are on Cloud platform. Can they be efficient and elegant? Can we can we take out some of the pain in this whole process? That's what we're talking about. And the last one is, ah, big company problem. Anyone who has dozens of databases can empathize with me how painful it is to patch how painful it is to get up get your complaints going to it. Holy Manager instead driven database service, this kind of stuff. So these are the four things that we actually think that if you solve them, your databases are one step. Are much a lot steps closer to database service. That's what I see >>Bala. It's interesting. You know, you spent a lot of time working for, you know, the big database company out there. There is no shortage of options out there for databases. When I talked to most enterprises, it's not one database they now have, you know, often dozens of databases that they have. Um so explain line. Now you know, there's still an unmet need in the marketplace that Nutanix is looking to help fill there. >>So you're absolutely right on the dark that there are lots of date of this technology is actually that compounds the problem because all these big enterprise companies that are specially Steadman stations for Oracle Post Grace may really be my sequel sequel administrator. Now they're new breed of databases in no sequel monger leave. You know, it's it's like Hardy Man is among really be somebody manage the Marta logics and stuff like that so no, we I personally eating their databases need to become seemed like Alex City. Right? So >>most of >>these banks and telcos all the company that we talk about data this is just a means to an end for them. So there should focus on the business logic. Creating those business value applications and databases are more like okay, I can just manage them with almost no touch Aghanistan. But whether these technologies that were created around 20 years back are there, there it kind of stopped. So that is what we're trying to talk about when you have a powerful platform like Nutanix that actually abstracts the stories and solve some of the fundamental problems for database upstream technologies to take advantage of. We combine the date of this FBI's the render A P s as well as the strength of the new tenants platform to give their simplicity. Essentially. So that's what I see. We're not inventing. New databases were trying to simplify the database. If that's what >>you and help make sure we understand that you know, Nutanix isn't just building the next great lock in, you know, from top to bottom. You know, Nutanix can provide it. But Optionality is a word that Nutanix way >>live and time by choice and freedom for the customers. In fact, I make this as one of the fundamental design principles, even for era we use. AP is provided with the database vendors, for example, for our men, we just use our men. AP is. We start the database in the backup, using our many years where we take that one day. It is the platform. Once the database in the backup more we're taking snapshots of the latest visit is pretty much like our men. Regan back up with a Miss based backup, essentially alchemist, so the customer is not locked in the 2nd 1 is if the customer wants to go to the other clothes are even other technologies kind of stuff? We will probably appear just kind of migrate. So that's one of the thing that I want to kind of emphasize that we're not here to lock in any customer. In fact, your choice is to work. In fact, I emphasize, if the customer has the the computer environment on the year six were more than happy weaken. Some 40 year six are his feet both are equal for us. All we need is the air weighs on era because it was is something that we leverage a lot off platform patent, uh, repentance of Nutanix technology that we're passing on the benefits canister down the road where we're trying to see is we'll have cyclists and AWS and DCP. And as you and customers can move databases from unpromising private cloud platform through hybrid cloud to other clusters and then they can bring back the data business. That's what we can to protect the customers. Investment. >>Yeah. I mean, I'm curious. Your commentary. When you go listen, toe the big cloud player out there. It's, you know, they tell you how many hundreds of thousands of databases they've migrated. When I talk to customers and they think about their workload, migrations are gonna come even more often, and it's not a one way thing. It's often it's moving around and things change. So can we get there for the database? Because usually it's like, Well, it isn't it easier for me to move my computer to my data. You know, data has gravity. You know, there's a lot of, you know, physics. Tell General today. >>See what what is happening with hyper killers is. They're asking the applications. Toby return against clothed native databases, obviously by if you are writing an application again, it's chlorinated. Databases say there are Are are are even DCP big table. You're pretty much locked technical because further obligation to come back down from there is no view. There's no big table on and there's no one around. Where is what we're trying to say is the more one APS, the oracles the sequels were trying to clarify? We're trying to bring the simplicity of them, so if they can run in the clover, they condone an art crime. So that's how we protect the investment, that there is not much new engineering that needs to be done for your rafts as is, we can move them. Only thing is, we're taking or the pain off mobility leveraging all platform. So obviously we can run your APS, as is Oracle applications on the public lower like oracle, and if you feel like you want to do it on on from, we can do it on the impromptu canister so and to protect the investment for the customers, we do have grown feeling this man, That means that you can How did a bee is running on your ex editor and you can do capacity. Mediation means tier two tier three environments on Nutanix using our time mission technology. So we give the choicest customers >>So thinking about this truly virtualized d be what is what some of the things you're hearing from customers here a dot next Copenhagen. What are the things that you were they there, There there Pain points. I mean, in addition to those four peas. But what are some of the next generation problems that you're trying to solve here? >>So that first awful for the customers come in acknowledges way that this is a true database. Which letters? I don't know what happened is what tradition is all aboard compute. And when when he saw the computer watch logician problem you threw in database server and then try to run the databases. You're not really solving the problem of the data? No, With Nutanix, our DNA is in data. So we have started our pioneered the storage, which location and then extended to the files and objects. Now we're extending into database making that application Native Watch Ladies database for dilation, leveraging the story published Combining that with Computer. What's litigation? We think that we have made an honest effort to watch less data basis. Know the trend that I see is Everyone is moving. Our everyone wants cloudlike experience. It's not like they want to go to club, but they want the cloud like agility, that one click simplicity, consumer, great experience for the data basis, I would liketo kind of manage my data basis in self service matter. So we took both these dimensions. We made a great we made an honest effort to make. The databases are truly watch list. That's the copy data management and olive stuff and then coupled with how cloud works able to tow provisions. Self service way ability to manage your backups in self service. Weigh heavily to do patch self service fair and customers love it, and they want to take us tow new engines. One of the other thing that we see beget Bronte's with ERA is Chloe's. Olive or new databases generally are the post press and the cancer, but there's a lot of data on site because there's a lot of data on Mississippi. Honey, there's a lot of data on TV, too. Why don't we enjoy the same kind of experience for those databases? What? What did they do wrong? So can we >>give >>those experience the cloud like experience and then true? Watch allegation for those databases on the platform. That's what customers ask What kind of stuff. Obviously, they will have asked for more and more, um, br kind of facilities and other stuff that way there in the road map that we will be able to take it off. One >>of the questions we've had this week as Nutanix build out some of these application software not just infrastructure software pieces, go to market tends to be a little bit different. We had an interesting conversation with the Pro. They're wrapping the service for a row so that that seems like a really good way to be able to reach customers that might not even knew no Nutanix tell us, you know, how is that going? Is there an overlay? Salesforce's it? Some of the strategic channel and partnership engagements, you know, because this is not the traditional Nutanix, >>So obviously Nutanix is known. Andi made its name and fame for infrastructure as service. So it's really a challenge to talk about database language for our salespeople. But country that I heard the doubt when I kind of started my journey It Nutanix Okay, we will build a product. But how are you going to the city? And we get off this kind of sales for But believe me, we're making multimillion dollar deals mainly led by the application Native Miss our application centric nous so I could talk about federal governments. And yes, she made perches because it was a different station for them. We're talking about big telco company in Europe trying to replace their big Internet appliances because era makes the difference vanished. We're providing almost two X value almost half the price. So the pain point is real. Question is, can we translate their token reconnect with the right kind of customer? So we do have a cell so early for my division. They speak database language. Obviously we're very early in the game, so we will have selected few people in highly dense are important geographic regions who after that, but I also work with channels, work with apartments like geniuses like we prove head steal another kind of stuff and down the best people to leverage and take this holding and practice. This is the solution. In fact, companies like GE S D s is like people take an offer. Managed database seven. Right. So we have a product. People can build a cloud with it. But with the pro they can offer in a word, why do you want to go to public Lower? I can provide the same cloud. Man is database service more on our picks, Mortal kind of stuff. So we're kind of off fighting on all cylinders in this sense, but very selectively very focused. And I really believe that customers fill understand this, Mrs, that Nutanix is not just the infrastructure, but it's a cloud. It's a It's a club platform where I considered arise like Microsoft Office Suite on Microsoft's operating system. Think about that. That's the part off full power that we think that I can make make it happen >>and who are you know, you said you're going in very tight. Who are these Target customers without naming names? But what kinds of businesses are they? You know? How big are they? What kinds of challenges. Are >>they looking at all? The early customers were hardly in the third quarter of the business, but five. Financial sector is big. The pain point of data mismanagement is so acute there capacity limitation is a huge thing. They are spending hundreds of millions of dollars on this big. When that kind of stuff on can they run in the can extract efficiencies out of this hole all their investment. Second thing is manufacturing and tell Cole, and obviously federal is one of the biggest friend of Nutanix and I happened to pitch in and religions is loaded. And they said, Israel, let's do it real demo. And then let's make it happen. They actually tested the product and there are taking it. So the e r piece, where are they? Run Oracle, Where the run big sequence kind of stuff. This is what we're seeing. It >>followed. Wanna make sure there was a bunch of announcements about era tudo Otto, Just walk us through real quick kind of where we are today. And what should we be looking for? Directionally in the future. >>So we started out with four are five engines. Basically, Andi, you know that Oracle sequel and my sequel post this kind of stuff, and we attacked on four problems this provisioning patching copy, data management and then production. But when we talked to all these customers on, I talked to see Ables and City Walls. They love it. They wanted to say that Hey, Kanna, how around more engines? Right? So that's one will live. But more importantly, they do have practices. They have their closest vehicles that they want to have single pane of management, off era managing data basis across. So the multi cluster capability, what we call that's like equal and a prison central which manage multiple excesses. They weren't error to manage multiple clusters that manage daily basis, right? That's number one. That's big for a product with in one year that we regard to that stage. Second thing was, obviously, people and press customers expect rule rule based access control. But this is data, so it's not a simple privilege, and, uh, you would define the roles and religious and then get it over kind of stuff. You do want to know who is accessing the data, whether they can access the data and where they can accident. We want to give them freedom to create clones and data kind of act. Give the access to data, but in a country manor so they can clone on their cure. Clusters there need to file a huge big ticket with Wait for two weeks. They can have that flexibility, but they can manage the data at that particular fear class. So this is what we call D a M Data access management. It's like a dam on the like construct on the river, control flow of the water and then channel is it to the right place and right. But since Canister, so that's what we're trying to do for data. That's the second big thing that we look for in the attitude. Otto. Obviously, there's a lot off interest on engines. Expand both relation in Cecil has no sequel are We are seeing huge interest in recipe. Hannah. We're going to do it in a couple of months. You'll have take review monger. Dubious. The big big guy in no sequel space will expand that from long. Would it be to march logic and other stuff, But even D B two insiders There's a lot of interest. I'm just looking for committed Customers were, weren't They are willing to put the dollars on the table, and we're going to rule it out. That's the beauty of fair that we're not just talking about. Cloud native databases Just force Chris and kind of stuff. What? All this innovation that happened in 30 40 years, we can we can renew them to the New Age. Afghanistan. >>Great. Well, Bala, thank you so much for coming on. The Cuba was >>Thank you. >>I'm Rebecca Knight for stew minimum. Stay tuned. For more of the cubes. Live coverage of Nutanix dot next.

(upbeat music) >> Narrator: Live from Copenhagen, Denmark, it's theCUBE covering Nutanix.NEXT 2019. Brought to you by, Nutanix. >> Welcome back everyone to the cube's live coverage of Nutanix.NEXT here at the Bella Center in Copenhagen. I'm your host Rebecca Knight, alongside of my co-host Stu Miniman, Analyst. We have two guests for this segment. We have Angie Cusworth, she is the COO of Hardy Fisher Services. >> Hi. >> Thank you so much for coming on Angie. >> Hi. >> And we have David Cusworth SVP sales at Hardy Fisher Services. Thank you so much! >> Thank you. >> And husband and wife. >> And a husband and wife team! >> I believe we have done it before, I know we've had twins on the program. >> Right, yes. >> Uh, but uh, yeah. >> Couples who work, I like it! We'll get into how you make it all work. But David, I want to start with you. Describe Hardy Fisher Services for our viewers who may be unfamiliar with your company. >> Yeah, so we own and operate a large data center based in Leeds, so it's a 400 watt capacity data center previously built for BT house NHS patient records in the UK. And we operate that as a reseller base data center, so we are a very clear go-to market. We have our co-location, we have money services and then obviously cloud which is based on Nutanix. >> So, wait Angie what are the biggest business challenges that you face in your world. >> So I think it's trying to convince customers to move to the cloud. Obviously, you know, we've been doing cloud for some time now. I don't know how to-- >> Yeah, so David, we're talking about that move to cloud. It help it put where, you know, your services built both now Nutanix fit in the customers overall picture. Cause you know, you've SAS, you've got public cloud people are building private clouds off Nutanix or other type of hardware, so you know how do you play with some of those other components and position yourself? >> I think a lot of the challenges that we've seen is people are comfortable with Azure so a lot of resellers that we deal with. Azure is a safe bet. Nutanix is still quite a new name in the marketplace. There's people who don't want to move to the cloud because they don't understand it. So, a lot of the time, we show them the cloud platform in our data centers, and can touch and feel it they can actually see it. Which gives them a bit more confidence. And then, from our side it's the service wrap, so it's holding them the hands on the journey to the cloud. So it's given our technical ability to say, you know, we'll do it for you, we'll hold your hands, we'll get you working. And at the end of the day, the cloud is people's businesses. So if the cloud doesn't work, it affects their business and we're trying to put our hats on as a customer. >> Yeah, it's funny. It reminds me, we used to have the joke, there is no cloud, there is just you know, your computer somewhere else. Angie, bring us inside, a little bit? Your customers, it sounds like they're still a little bit of trepidation about them making changes there? >> Yeah, I think one of the reasons that we've been so successful, is that we follow IT Service Management very well. So we help our customers through the whole journey. So people that are new to cloud, we have excellent technical people, that can help them. We have a fantastic data center, as well. So, they know their kits are safe with us. >> Yeah, bring us inside a little bit. You talked about how many racks there. What differentiates your data center? There's you know, most companies, you know, we tell the average enterprise out there, you know. Friends don't let friends build data centers. There's other people that know what they're doing. So, give us a little bit of a virtual tour, if you would. >> Yeah, so our data center. Like I said, It was originally built for BT and for the NHS. And as they moved to cloud, the need for their data center shrunk. Leeds as a city is growing city and there's not many data centers in Leeds, so we took the opportunity to really re-launch the data center. We knew it was a very high spec data center, cause it cost a lot of money to build. And it gives the customers confidence that when they are going in there, it's very secure. It's very high resilience. And from a cloud platform, we've gone completely Nutanix. So it is literally, you can come in, you can touch Nutanix, you can play with it. And it's just the whole journey really, that to make sure they're in a safe pair of hands. >> Talk a little bit more about how Nutanix comes into play with your organization. >> We went with Nutanix because we're looking for something to be different. There's a lot of people who've got this UA to be WES in that V seller market. So we wanted something that was focused on SME. So we've got very, very much SME focus. And cost comes into it. Having that support, so being able to ring somebody up and not being in a big call center in Asia or in Europe. Somebody who can actually talk them through, what the issues are, also be very responsive, and put the customer first. >> Yeah, it's interesting, and when I think about kind of the traditional service provider. It's like they've build out their management stack, they build something at a scale, so that, you know, they can do something that their customer couldn't. It sounds like Nutanix is a different type of offering. We've been talking about it all week. It's not thriving in that complexity, but you know you just have a simple offering. And then, of course, you know price and easy to manage. Is something that service providers need, so, It sounds as if you built this ten years ago, you might have had to do something very different then how you do it today. >> Yeah, no, absolutely. It's given us a market that really hasn't been there in the past. You know, we can help resellers on the journey, we can give them a bit of a lift up, so. If their too small or they've just got going in cloud and they can't afford to get their own Nutanix platform, then we can get them going and then they can start going into Nutanix. But it's a real differentiate. It's like I say, to a lot of people, it's the safe bet it's your AWS. It's you know a Microsoft name. No one ever gets sacked for by Microsoft kind of conversation. >> I think one of the other compelling things is the cost of it as well. A lot of people think it's cheaper to go as your AWS. Actually it's mechanics are very cost effective for our customers and that's why it appeals for, you know the kind of smaller resellers that we deal with. >> You know, are you starting to do any connection now that you think about as your AWS have their direct connect. When you have people's environment, sometimes they might want to access those services or are you starting to look that, in that environment? Where some of the Nutanix hybrid solutions? >> Yeah, so what we do at the moment is we backup mainly to Azure. So we've, we've a central core platform with Nutanix and then, we're back up as a failover to Azure. But, again, customers don't like the complexity of even doing that as a back up. So it's been great coming to the event and seeing the Nutanix backup and the options there because our customers love Nutanix. >> So are you interested in the mine solution, that has been rolling out? >> Yes, absolutely. >> Yeah, yeah absolutely. That's one of the things that we're really looking forward to going back to explore. And that will be next on our road map. >> Are you starting to look out as to which solution with mine you're going to use or are you still under discussion? >> Yeah, we'll leave that to our technical director. I'm sure he'll point us in the right direction. >> One of the things we hear a lot about at this conference is Nutanix's culture. It's people first culture. It's humble, honest, hungry. How does that come into play in terms of your interactions with the company? >> I think for us, that's a culture that we have as well in our own business. And that really does shine through for every person that we've ever dealt with at Nutanix. There it's always customer first. I can't fault them, they're amazing. >> I think for us, it doesn't feel like you're a big company because it's such of a personal relationship. So it doesn't feel like you're talking to a big corporate company where you're not heard, you know, if you're not a a big customer. The relationships we've got with people work and just pick up the phone it might be a really senior position and they'll help us, and that's something that's really good in Nutanix. >> I'm wondering if you've had any experience with Nutanix support, so we know uptime is, is super critical. So what is your experience? >> Yeah, fantastic. I mean, from an operational perspective, I love the self healing, that's built into the platform. Anyway, I love the fact that my technical guys don't have to be uber technical to be able to operate. That's one of the other benefits in Nutanix for us. It ticks all the boxes from an operational perspective. >> I think from our side as well, the technical guys, so, our first and second line guys can understand Nutanix. They can get their head around it, so it's very easy to train and more with Nutanix as opposed to other platforms where it can take up to a year to really understand how the platform works. It is very, very simple for our support desk. Which means, it is less demand on the support that's got Angie then. >> Training in the skills gap is a hugely important issue in the technology world. It's in the United States and also in Europe. How are you finding it, what is it like to be a Leeds based company, are you finding the people you need to fill the roles you have open? >> We're really lucky actually, because our technical director is an ex-trainer, so we can do a lot of the training on site. But Nutanix training is something that we're definitely going to be tapping into. I've been speaking to the guys here, and that's another useful thing for us to take back to the UK. >> Give our audience a little bit of insight, so you know, what you get out of coming out to the Nutanix conference, you came last year to London, you came out here to Copenhagen. What were you hoping to accomplish? What are the conversations been, give us a little bit of a flavor. >> I think it's been good to network with other Nutanix customers to understand their journey. Definitely to learn about what Nutanix is doing now and in the future. When you're running a business it's kind of head down sometimes. Allowance, you know, you don't get time to really sit and look up what the market is doing. So for us, it's also to be part of our journey, you know, we went to event four or five years ago when it was much smaller, much newer name. And to see how fast Nutanix has gone is amazing. It really is. >> Absolutely, I think it's given us clarity on what we need to do next year. Like I say, you've helped us by coming here today and yesterday, seeing the presentations on how we can implement that into our own business. And how we can really take Nutanix forward. >> In terms of the future, you said you are going to, you're looking into Mine. You're thinking about using some of the Nutanix training, capabilities. >> Frames, Beam. >> So, there's a lot there. >> So yeah, we've really honestly taken so much back and I can't wait now. I think for me personally, it's re-energized me. I'm excited about going back and just working out where we can really take Nutanix forward. >> And what's next for Hardy Fisher? >> It's just growth, we're at an early journey now. So we're kind of at the start of our journey, over the next five years, it's all about growth. We see Leeds as a bit a city that's growing itself. We've had a lot of changes in Leeds as a city. It's still quite small. It's a digital city, but it's got massive focus on growing. We're having a big part of that because we're one of three data centers in Leeds. So, it's not a heavily populated area for data centers. And we're all about helping local resellers, you know, get on that ladder for Nutanix. >> So that will be a big driver for us, you know help the small MSPs. You know, let them touch and feel Nutanix in our data center. And then hopefully give them the leg up for them to buy their own boxes, and then co-locate that in the data centers as well. >> So, as as as devoted Nutanix customers, any advice for Dirige Pandey? He's got, he's under a lot pressure. It's a competitive landscape. You love Nutanix. >> Angie: He's nailed it. >> David: I think, just keep doing what they're doing. >> Rebecca: Stick to your knitting. >> Don't get sold to one of the bigger boys and keep the-- >> Yeah, absolutely, keep the culture. And the, everything that you're doing technically wise it's just unreal. We're blown away. >> I think the culture as well, keep it to grow as big as you are now, keep that culture which has been very hard. I mean, we try doing it in our businesses. You know we have a very hardworking ethic. But we want people to enjoy where they work. We want to have a good work flow, life balance. And it's very difficult to do in a big company. >> Is it, do you like working with each other, in your husband and wife team? >> Yeah, it has it's challenges. (laughing) It has it's challenges but we've worked together for 12 years now, so. >> It's gotten better at work. >> All right. >> It's very hard because, I sell it and I support it, so unless I sell it properly I get in trouble. (laughing) >> Dog house. >> I have to reign him in. >> Exactly, well David an Angie, thank you so much. It has been an absolute pleasure having you on the show. >> Thank you very much for having us. Thank you. >> I'm Rebecca Knight for Stu Miniman. We'll have more for Nutanix.NEXT in Copenhagen coming up in just a little bit.

>> Narrator: Live from Copenhagen, Denmark, it's theCUBE. Covering Nutanix.NEXT 2019 Brought to you by Nutanix. >> Welcome back everyone to theCUBE's live coverage of Nutanix .NEXT here at the Bella Center in Copenhagen, Denmark. I'm your host, Rebecca Knight, along with my co host, Stu Miniman. We're joined by two guests this segment. We have Mayur Shah. He is the Global Head, Data Center and Software Defined Everything SDx at Wipro. Thank you for coming on the show. >> Thank you. >> And Thenu Kittappa, Director GSI Sales at Nutanix. Thank you so much. >> Thank you for having me. >> So we're talking today about fluid ITs. Wipro, of course, is an Indian multinational corporation based in Bangalore. You gave us a talk yesterday here at Nutanix .NEXT. Tell our viewers a little bit about how you view fluid IT. >> Sure. So we believe that the kind of transition the industry is going through, the pressure businesses are getting in terms of having their offering aligned to the customer expectations, they're digital natives, and so and so forth have digital transformations. They are also under tremendous pressure of innovating much faster than they used to do before. And the same pressure has been put back to the IT. How IT support that kind of changes and agility, which business would need in general. We believe that now, previously we used to have a plan for five years and a roadmap and we used to forecast what kind of architecture mission may end. But now it's time for us to give that back to business. There are a lot of uncertainties and how we can handle those uncertainties that's main reason why we are thinking little out of box in terms of getting things fluid. >> Mayur, I like that comment because part of the transition used to be I bought a product and I thought about how many years did I depreciate that product for? So I want to get your, what are you seeing and how is it impacting your customers? Nutanix talks about building experiences, so are they meeting that goal? How is that helping with both what you're doing and ultimately your end customers? >> So, what we believe is as you rightly say the end user customer's experience, business agility, and their competitiveness for customers at the prime, right? So the way we are now aligning our offerings, aligning to customer needs, changing our models of measurement from SLS to business level BLS. Those are the things which we are doing for aligning to the businesses and ensuring that they benefit in terms of many of our offering are now experience-driven. So SLS and BLS are also experience-driven, so we in our virtual desk offering, we offer the customers based on the experience problem, the penalties are assigned. So we proactively manage the end user experience without them even knowing it. So those are the few examples. >> Thenu, I have to imagine this is a big piece of your job is the traditional channel used to be how do we get beyond selling boxes, selling services, consulting and everything, but the SI is more about that whole experience. >> It's actually a whole different experience. It's been a great show for us from that perspective. We have a lot of our partners starting up, giving us the support we need from the SI community. Wipro was a sponsor, so it's been great. And to be honest, that's exactly what we're trying to do with SIs here. We're taking the solution and outcome based approach. Let's talk to the customer, what their business needs are. Let's see what kind of solutions we build to fit that. It's not just Nutanix. How does Nutanix work with HPE? How does Nutanix work with the networking, SDN? Let's give them an outcome-based solution. And let's support it with the right level of experience. So essentially, just in time to market is the goal that we're trying to achieve with partners like Wipro. >> Thenu, can you give us some examples of what, the kinds of conversations that you're having and then how it influences you when you go back to your company and you go back to Nutanix and you are then in the war room trying to figure out what kind of next new architectures and designs you can provide. >> So normally when we work with customers and with GSIs, you start with the core problem of what are you trying to solve over here, right? You have a five year plan. Are you trying to grow to a certain extent? Are you looking for your VDI to cater a certain security needs or certain financial needs? And so, then, it comes down to what is the business requirement here? Is it scalability? Is it reliability? Is it security? Is it financial modeling? You might be sitting with a customer who says, this is a great option, but I don't have budget to do this. I want to transform myself to the next level of technology, but I don't have a budget. And when we have these joint customer conversations with partners like Wipro, they say, great, let's offer a solution. And here, by solution, we not only cater to the technology, but we're also looking at where you need to end up in five years, what kind of business models and commercial models we can do to support you and what are the right products we can bring to you so that you only concern yourself with the outcome. You don't care about the infrastructure stack underneath it. Let's make everything invisible for you. But they just take our invisible story to a whole different level. >> Mayur, when I think about the transformations that customers are going through, the education and training is often a big piece of that. Where does that fit in to what you're doing, what services Wipro offers, education there, and how much of it does the simplicity of Nutanix involve in that? >> It's a great questions. So what we actually, and it helps us a lot, when we bring in the complex technologies for our end customers, they also have the owners and they need to get appreciative of what we are offering. With Nutanix's simplicity it's all given. They know that things work and things work super simple. Now whatever we bring on top of that, that's where it adds a lot of value without missing too much of time for enabling our end customers, and that gives outcome. So we are, as a whole, as a solution, we are able to give that outcome confidence and experience to customers. >> So what kinds of conversations are you having at this conference, in terms of what kinds of learnings are going on? You're talking to fellow customers of Nutanix and able to say hey, what you're doing over there, maybe we could try something similar at Wipro. >> Yeah, so one good part what I've seen people are using platform for variety of use cases, variety of business applications. Now we at Wipro, we have mastered some of them, but not all of them. But we see a lot of customers speaking about how they are using massive scale for HyperCloud, for instance. They are using it for databases, applications, mission critical applications, and we feel now it's time for us to branch out into that. >> I'd actually like to add to that. All the conversations we've had is amazing with customers. You think you built a product to meet x use cases, and then the customer comes back and says, you guys did great with being on these X use cases, but guess what? I found out this X plus 1 use case, and it's perfect. And that is what we take back and say, okay, is there a market around this, which we can then commercialize and make it easy to consume? >> What would you say, so you're based in San Jose, and you've been with Nutanix for five years now. What would you say are some of the differences that you've seen from US customers versus here we are in Copenhagen, European customers, and also Indian customers? >> Oh, that's a difficult questions. You're really putting me in a difficult position here. But in general, I would, you know, our European customers look to innovation, but they also look to baked in solutions, and more tighter integration and collaboration with partners. The US customers want to be on the cutting edge of technology. They're very high risk-takers, so when you're defining a solution and a model that works for them, it's a completely different ball game in terms of how much risk they are willing to take, what price point they want to do, and then they're also very, very particular about I want Vendor A, B, and C to work together. Go make it happen. With a lot of the Indian and the Asian customers, and even our European customers, they're more SLA based. Mayur, what do you think? >> Absolutely. I think we see a clear, here in this area of Europe, they are much mature, the second and third level of outsourcing people. They are aware of SLAs, they are aware of the services. They expect a little more than what we do and we, let's say if you compare back to India and US in some time, they are the first time or second time outsourcers, but here's the difference, they clearly wonder about the outcome. >> Mayur, the announcements that we've had this week. Are there anything that you're looking to take back to your customers, or anything that either announced or some of the previews they've been giving that you're especially excited about? >> Sure. So I think there's a great timing. I was just talking last night. We are doing investments, innovation investments for three years, it's a three years plan. And exactly the synergies so well. The announcement, what we have heard here are kind of synergizing what we are doing in the road map. For example, we and the fluid IT what she told, is all about delivering those next generation future-proof architecture, leveraging those announcements. The era, we are working on databases as always, which covers the mission-critical application, and things in a much advanced way. We believe in our road map here, we calling it a service theater, which actually delivers the experience and outcome. So there are synergies they talked about insights. And we are talking about delivering those real time, predictable stuff, based on, and our vision is to give intent with everything, so you have to just define the intent and things will fall in place. So there are a lot of synergies and we definitely take back few of them, which is databases as a service, insights, IOTA, Edge, a few key things we will take from here. And of course the HyperCloud, the AWS migration. >> Well, Mayur's being very, very humble here. One of the announcements that we did make over here at the conference was Wipro has standardized with Nutanix on their virtual desk solution and we're going back to both our customers, their customers, and our field with this offering. So the virtual desk is their own IP. They've done very well in the past with virtual desk, but as they are looking to do more standardization, get in to the next generation solutions, we worked very closely with them to build a Nutanix and HPE-based stack with Centrix, to offer this as a turnkey solution, which they've already done, but with better economics and time to market. >> And do you see that as sort of the future? >> Yes. That pretty much becomes a fundamental building block based on which almost all of our other solutions are going to to get built. The next one coming up will be database as a service, similar constructs. How do you make database consumption and Ops transfer to the end user? Followed by IoT, now IoT is a real different ball game because everything is customized. A lot of customers like to go dabble in it, but at the end of the day you need to build a solution around it. >> Thenu, and actually one of the questions we've had is we look as Nutanix moves beyond just infrastructure software to some of the application software, seems that the GSIs would be a critical player for building services. >> Yes! We actually have this really funky graph, verticals, base our AoS, where do GSIs fit in. It's the solution and pulling everything together, and making it more of a customer business case based offering, as opposed to a customer piecing itself. It's becoming a big ask with G2Ks, right? They're not doing large RFPs, they're actually doing very business-based SLAs, and now the control lies with the business owners within large customers. So it fits very well with our story. >> Excellent. Well, thank you so much Thenu and Mayur. Thank you for coming on theCUBE. >> Thank you. >> Thank you, our pleasure. >> Thank you. >> Our pleasure. >> I'm Rebecca Knight for Stu Miniman. We will have more of theCUBE's live coverage of Nutanix .Next coming up in just a little bit. (upbeat electronic music)

(Upbeat Techno Music) >> Announcer: Live from Copenhagen, Denmark. It's theCUBE! Covering Nutatnix.Next 2019. Brought to you by Nutanix. >> Welcome back everyone to theCUBE's live coverage of Nutanix.Next. We are here at the Bella Center in Copenhagen. I'm your host, Rebecca Knight, alongside of Stu Miniman, the analyst for theCUBE. We have two guests for this segment. We have Manoj Agarwal. He is the SVP of Engineering at Nutanix. Thanks so much for coming on the show. >> Thank you Rebecca. That's good. >> And Gil Haberman. He is the Senior Director of Product Marketing at Nutanix. Thank you so much for coming on the show. >> Thanks for having me. So, our topic today is Xi Clusters. These were announced at Anaheim, at .Next back in Anaheim. Gil, why don't we start with you. Describe the business problems you were hearing from customers and how these Xi Clusters are designed to help solve them. >> Gil: Sure, first thanks for inviting me. I'm a big fan of theCUBE. It's so great to be here. To your question, at Nutanix, we've been working with customers on the vision of Hybrid Cloud for a number of years now. And the different challenges have evolved over time. Initially, there were pockets of public cloud adoption where customers wanted to simply find a way to operate across multiple clouds. But today, the challenges are different. Now, as customers are looking to adopt business critical applications that span private and public, bursting and migrating applications, there's a strong need for consistency across environments. And we gear around consistency around 3 aspects. The first is infrastructure. The second is operations. And the third is the consumption model itself. From an individual perspective, what we keep hearing is that the same VMs and applications must be able to work across environments, without significant replatforming or retooling. From an operation's perspective, cloud engineers truly need a way to utilize the same practices, integrations, in work that they have done on their applications for many years, across multiple clouds. So there's a need to sustain the same practices across these multiple clouds. And finally from a consumption model perspective, there's a need to have a platform that drives the same level of consistency in terms of licensing and software across different environments. And for that, we at Nutanix have to evolve to empower operators to be able to address all of these needs of consistency across private and public. >> Now, I would like to add something to it. You just think about three years ago. The entire world was talking about "Everything is going to be public cloud." And very soon, all these CIOs also realized that it's not going to be just public cloud or just private cloud. It's going to be Hybrid. And we ran a survey with 2,700 IT professionals who participated in the survey, and what we learned mainly 91% of them, they said hybrid is ideal. And the second thing that was not also a surprising thing was 94% of them, they said the app migration or app mobility is going to be the key. And then we look at that option like "How are you going to adopt?" And that was also strikingly similar, like what we see currently maybe 18% or so, that they are into the hybrid world and getting onto close to 41% or so in the next 24 months. >> Yeah, but Manoj, I'm glad you brought that up. When I talk to users, the thing that they're concerned the most about are their applications% and their data. And in IT forever, migrations have been a challenging thing to do and it was usually, you set up a migration and it takes you weeks or months to do it. Today, migrations aren't even going to be even a one time thing. If I'm moving from one cloud to another, if I'm moving from private to public, or even public to private. I need to have some flexibility to what I'm building. How has that informed how you're building your architectural designs? >> That's a great point. In fact, we always feel that architecture matters, and why the fundamental technologies that we are building should help. Two things that I'll say. One is the data replication technologies that we have built and strengthened over time. Plus the second thing is the network. If you get the network right, then you are very slowly there. And we had been reflecting on the data side, you know. 10 years of journey and data replication technologies like we have built. Networking we have been very hard at work on that front also in the last three years or so, with the building of Xi Cloud. We'll see and hear more and more, especially in the context of Xi Cluster. What you see is that we have done the ready integration with AWS ETCs. Thereby first of all all the services that exist in AWS. It's available to the customers with their app, running on XI Clusters without changing anything there. >> This is a competitive market so let's talk about differentiation. How do you see the product as completely different from your rivals and then how are you positioning it to your customers? >> Yeah. I'll go back to again the same thing. Architecture matters. We were not the first ones to go out with a hybrid converse like in 2013. There were a lot of competitive solutions that existed at the time. But we took our time. We wanted to make sure that we do it right. We do provide choice to our customers. That's where we matter. As we are building out solutions, again going back to the four principles. Applications sort of require change. You don't require an IPO presence to change, so when we are building the solution, we are making sure if you want to pay for private cloud, on-prem our service provider. Or you want a public cloud. Any of the big cloud players or this new cloud, that you have a common architecture underneath. You have the same management plain with the prism. You can really orchestrate, and manage the entire infrastructure. You have the flexibility in terms of the networking. Other services that you want to go and use, you have the choice of wahtever platform also. Like something that we don't want you to go and change if you don't need a change. Lastly, I would say, on the business side, we do want to give the smarty cloud world the flexibility for the customers to bring a cloud of their choice and if they want to switch, they should be able to switch with one click also. >> Yeah. Gil, I'm wondering if you can actually explain to our audience one of the challenges here is deploying unbared metal is not something that anybody can just do on the public clouds. For AWS, the first solution was actually VM ware on AWS. They had to develop that but they're now opening that to be able to use. Can you walk us through where we are with the cloud providers and that's I think part of the reason why this isn't yet generally available. Indeed, AWS has been the first to open bare metal and this is really the path for us at Nutanix to make clouds invisible as well. We worked with a number of platforms on Prem and now we want to extend that to public cloud and having an ability to actually access bare metal is the first step in doing so. Beyond that, what we've done is what we believe is the hard work of making things very simple to drive customer delight. And so what we've done is integrate into AWS rather than just running on top of AWS, inside existing accounts and VPCs of customers and the outcome has benefits on both technology and business perspective. From the technology perspective, cloud operators can see all bare metal as well as cloud native services in one place, one inventory. And we believe that this type of topology will provide better performance. And then on the business side, this allows us to do a couple of things. The first, if you are an AWS user like most of our customers, they can use AWS credits for that bare metal infrastructure. At Nutanix, we are now able to evolve our services to provide hybrid licenses, so our licenses would eventually be portable. And so you see how we are gradually building towards this portability across multiple clouds, AWS being the first cloud. >> Yeah, it's great to see Nutanix- We've seen a few other companies moving towards that model because if I'm software and truly agnostic, you should be able to have it across those environments. I believe Solidfire a couple of years ago started doing some of the things; A couple other companies. So the X in AWS sounds like it will be first. We know Google has been the partner of Nutanix for a while. Could you just give us where are we with Google and Azure? Kind of to round out the big three. >> Sure, so we have started to work with AWS and we have announced early access now inviting customers to sign up with us to get access. We are also actively working with Azure to figure out how to together bring better bare metal services and the type of software on top of that. And of course, we believe that other cloud vendors are going to open this up as well and Google Cloud being a close partner of ours is an important part of that strategy as well. >> And we are doing something with Google already as you know. We have integrated the entire stack using their nested vertilization technologies, like running on their vertilization the HB which is nested. Today, we run a lot of our customers prospect they run. The test, our experience the entire solution on Google test prime. We have brought out more than a thousand users every month, that they access it. So it's a journey, like when they have the full bare metal, you can see a lot more but we are very engaged with them. >> I want to talk about the future now and have you looked into your crystal ball a bit, 6, 10, years from now. What do you see- This is such a fast changing environment but how do you see the cloud evolving and then how do you see Nutanix? What role does Nutanix play? >> Last 10 years, it was all about how we bring public cloud into the private cloud, right? Next 5, 10 years when you think about it is all how do we really make it hybrid. The experience that what customers have come to expect in the last 10 years. You can go and pick any kind of platform on which you want to run the same stack. You won't need to worry about it. Something similar that needs to happen and the underlying architecture of technology which will go and drive that is going to be data mobility, same control plane that can go and extend this smarty cloud. This story by the way resonates very very well with the customers because it's not easy to get your IT for support, to get trained on different cloud technologies also because the talent things cost there. And if you can go and teach them one interface and have them run with the choice of infrastructure or the back form or the cloud, that's what we think we can make a huge difference for the customers. >> Yeah, so I want to make sure I understand when talking about your hybrid or multicloud strategy, we've got Xi Clusters help you get in and matches what you have on sight. Have you had a conversation about Kubernetes yet? Where does Carbon which is the Nutanix Kubernetes fit into this overall discussion? Is that just part of the platform that gets baked in and therefore we don't need to talk about it or am I missing a piece? >> That's a great question because the beauty of what we're talking about is that we bring the entire software and the entire platform with us wherever we go. Part of that stack is carbon and calm. We need the ability to have both traditional applications alongside modern applications with Kubernetes. Even hybrid applications that include some front end that might be containerized, maybe back end that is not yet containerized. And all that, everything that we've been doing on-prem, can now be moved into any other public cloud we provide. >> It's part of the compute, right? You got the VMs, now you got the containers. It's part of the backbone. >> So yeah, we've heard from some people say that Kubernetes is just the new containerized compute. We don't need to talk about it and I'm okay with that, because it's just in there. >> Yes. Absolutely. >> Excellent. Well Gil and Manoj, thank you so much for coming on theCUBE. >> Manoj: Thanks so much for hosting us. >> Gil: Thanks for having us. >> I'm Rebecca Knight for Stu Miniman. Stay tuned for more of theCUBE's live coverage of .Next. (Techno outro plays)

>>live from Copenhagen, Denmark. It's the Q covering Nutanix dot next 2019. Brought to you by Nutanix. Okay, Welcome back, everyone. To the Bella Centre in Copenhagen, Denmark. We are kicking off day two of the cubes live coverage of dot Next Nutanix the Nutanix show dot Next I'm your host, Rebecca night sitting alongside stew. Minutemen, of course, Do. The word of the day is delight. And in Copenhagen, Denmark, which is a year after your voted the most happy, the happiest country, the country that coined the term Hugh Ge, which means a sense of well being. What do you think delight It means in the context of this show in particular. >>Yeah, Rebecca. Right yesterday I thought I only knew one word. Ivan tackle. It was, Thank you, of course, but Hugh GE is actually one I I'd read about cause it's interesting. The study of happiness. They actually have an institute here in Denmark on talk about it. As you said, the people are some of the happiest. You say, Wow, it's, you know, often cold and rainy and things like that. But they do look into the study of delight, and it's it's something that I find pretty fascinating. I read a book by Tony Shea, who's the founder and CEO of Zappos talked about. You know, we all talk about where you want to go in career and what you want to do. But you know, how do we actually understand happiness and bringing it to the Tannic Show? Definitely. There is a certain joy from the community here. We've had a lot of talk with some of the practitioners as well as some of Nutanix employees, they want to say customer focused. They wantto, you know, build these experiences as the CEO Dheeraj Pandey said. And therefore, it's not about that that product, because so much in technology it's that new, shiny thing that we understand. Oh, it's never a silver bullet, and there's always the repercussions. And how do I have to reorganize? Things change so fast and technology. But if I could have experienced with the example get used all the time, is you know what would transform when we move to you know, the smartphone revolutionized by the iPhone or so many other things that just pull together, that that simplicity that gets baked in the design, something we've talked about both, You know, in Denmark as well as from the Nutanix discussion s o. So pulling those pieces together kind of a left brain right brain all pulling together. It has been interesting. And yeah, it gives kind of a highlight as to why Copenhagen was a nice place. Definitely. We've enjoyed, you know, being here at the show. >>Absolutely. And I think you're you're you're you're right on or we'll be talking a lot about designed today because delight is one of those again. It's something ineffable quality. You don't know you're being delighted because you're just being delighted. It's just nice at the ease of use. And in Monica Kumar, who we had on the show yesterday, of course, was talking about all all of the elements that go into that, taking 10 clicks and making enemies e swipe, eliminating downtime just a kn easy, intuitive use, which is which is absolutely what goes into delighting customers. We're gonna have a teacher. I'm a Chandran on the show today, talking Maura about designed to, uh, tell me about the energy of the show. We're gonna get into Nutanix a bit more today too. But just what do you think about the energy? Ah, what what you're feeling. >>So there are certain shows that we go to where we know that you have the true believers at the show. Splunk sw dot com is one where they all love the geeky T shirts that they get and people enjoy their service. Now, another one. A lot of the software companies it transformed the way they think. And then then they work. S O. You know, Dave wanted for years would tell me about that community community I know. Well, the VM world community. This reminds me of earlier days in VM World VM wear, you know, is dominant in their space. But, >>you know, >>they're shows. Not exactly. You know, a There are parties and their friends that we get together and one of the best communities in the industry. But, you know, it's a much, much bigger company. When you're 60,000 people and things like that, there's not as much of the kind of smaller, you know, touch and feel. You know, we heard from Monica yesterday. She talked about right when she joined the company. You know, somebody she knew would reached out about an issue that need to be worked out and just seamless, all swarming to solve that issue. Something, you know, I've done it. Some companies I've worked out where you know what teams pulling for. You know, the customer comes first and you get things done. So the customers here definitely are highly engaged, very excited because the experience of using the solution has made their lives easier and transfer help them transform their business. You know, that goal of I t helping toe not only support but be a driver of the business is exciting. >>So So exactly. And this is what we're gonna be talking about today to new tenants. They have this passionate customer base which they will need as they are a maturing company. So not now They're 10. They're hitting their their tween age years. So talk a little bit about what you're seeing about Nutanix trajectory and what it needs to do to to hit those next steps. >>S o. You know, the discussion for the last two years has been the move from removing hardware for something that they sold, which was always it was the software that was important and changes really passed along the hardware to this move to subscription, and along with that, it isn't just the same core a OS Nutanix software and some of the pieces that go with it. But really, they're expanding beyond infrastructure software to some of the application software. So yesterday we had Nikola, who's the CEO of Frame Frame, is desktop as a service S O. That was the type of software that sat on top of Nutanix or on top of the cloud expanding in that market. We're going have Bala on today to talk about ERA its database database absolutely an application that's that on Nutanix. But now they're building some of these applications. It's interesting. Almost 10 years ago, VM where tried to get into the application space they bought an email company they bought a social company on. Really, that didn't pan out well for them. Amazon does not sell many of their. They sell some of their own application, but most of them are an open source solution that is then delivered as opposed to the building applications. On top of a building applications is that the realm of Oracle on Microsoft and IBM have these, so it positions Nutanix in it in a little bit of different space. And how much are they going to have the customers that bought the platform that will build the service's leverage? The service is on top of them versus how many customers will come to them because of that application. Say, Oh, well, you know, database is one of those challenging things. If I could just have a nice, simple solution and maybe that's in the cloud. Or maybe it is on, you know, Nutanix environment in their data center on their server of choice. You know there are some Pastor Newtown is going forward to a much broader tam, but it's much broader competition, too, and you know their sales force and there's go to market their there's partners we're gonna spend a little time talking about, like the systems integrators today s Oh, it is a big, vast sea out there in the I T World. Nutanix has carved out a nice position where they are today, but, you know, opening up a number of areas of adjacent seas that they're going. So as they ride the software wave that they're pushing, it's an interesting one to set them up for the next 10 years. >>Absolutely. So what do you see are the biggest headwinds facing Nutanix right now. But as we've said, they have a passionate customer base. They've on the main stage. This morning we heard about their high net promoter score. We heard about there. They're amazing customer retention s o much repeat business. What do you think, though, Is is sort of the main What should be keeping dear Ege Pandey up at night. >>So one of the biggest challenges is you know, your 5000 person company. How do you keep growing at that pace? How can I hire we heard in Europe? It is a you know what it is a challenging market to hire. You are no longer that small startup that I'm going to get some AIPO bang for Buck. Now I'm a public company, you know, and you know, their stock incentives and things you can do. But Nutanix has a number of areas that they think they have exciting ways for people to be a part of some of these next waves that they're pushing. But that that is a big challenge. There is really cooperative in out there. We've spent much time talking about the ecosystem. They have a decent ecosystem, but their position in the cloud world Is there a player amongst many, many Betty, you know, hundreds, if not thousands, of companies out there When if you go to Amazon, reinvent you confined the Nutanix booth. But it's not one of the big players there you go to the Microsoft show, go to the Google shows. They are a small piece of that. And when we asked peerages, How do you position yourself and how do you, you know, get awareness in this environment? So when they had to down quarters, it was definitely marketing and sales, where the areas that they said they could not hire fast enough so they are going to need to invest more and they still aren't profitable. So we're almost three years past the I po. If you look at the transition to software, their revenues have been relatively flat. Their margins have been going up. But the market will not reward them if they can't keep the growth going. And, you know, start getting closer to that full profitability. >>Exactly, exactly. Well, these are all gonna be topics that we're going to dig deeper into today. We've got a great lineup of gas. And then, of course, the final keynote speaker. One of your faves. >>Yeah, Well, Kit Harington. Rebecca, What did you think of Carolina? >>She was fantastic. And I think what was really exciting about the interviewee, er was name Is Hae a friend of yours? Uh was It was how he was really drawing these analogies to Nutanix journey. It's similar to that of a professional athlete, and that is someone who who's getting knocked down and has to get back up against someone who's hit winning a few things, winning some business here, but she still needs >>She made a great point where said right. You know, the day after she was named number one, her father was like, Well, you need to get lower. You need to do this. And she's like, Wait, I'm number one. But you have to keep working or everyone will come after you. And so Nutanix is in a strong position, but absolutely they know that they need to keep working and training and improving listening to their customers to move forward. >>Absolutely, absolutely. So so. I think she had a lot of lessons for for Newtown Road, for the Nutanix community to so stew. I'm excited. For Day two, We're gonna have a lot of great custom, bloody great customers and Nutanix people on the show today to >>looking forward to it. And they had a fun party last night. They had the DJs were bumping. They had nice international food, some art and some interesting people dressed up as >>hedges and food >>and things walking around. So it was a little bit weird, but a lot of fun. >>And they're the happiest country in the world. What can we say? I'm Rebecca Knight. First Amendment, stay tuned for more of the cubes. Live coverage of Nutanix dot next.

>>Live from Copenhagen, Denmark. It's the cube covering Nutanix dot. Next 2019 brought to you by Nutanix. >>Welcome back everyone to the cubes live coverage of Nutanix. Dot. Next we are here in Copenhagen, Denmark. I'm your host, Rebecca Knight, along with Stu minimun. We are joined by Nicola Bosun awic. He is the VP GM desktop services at Newtanics. Thanks so much for coming on the show. And also you piss Carr who is an industry analyst and and the many time guest on the cube. That's right. Thank you so much for coming on the show. So you are actually the founder of frame and frame was bought by Nutanix a about a year ago. So tell us a little bit about the acquisition, how its acquisitions are challenging. How has it has, how has it been going? >>It's mayor great year. Uh, there's no better place than a tannics to do end user computing in VDI. And that's what frame was all about. How we make it simple. Uh, that was also all about Newtanics. How do you make computing simple, fast, delightful, and um, we've done, uh, so many things to really bridge that world of on prem and cloud off traditional legacy VDI, like Citrix and VMware on hyperconverged infrastructure and now new broker like frame. And we are really looking at that as one end user computing team and just do what's right for the customers. So it's been a blast. Yeah. Nicola, you know, last year when we had you on, we talked a lot about frame, so you've got a broader mandate now to do the whole desktop services. Give us your view of the landscape a little bit out there as you know, definitely. >>I understand, you know, VDI traditionally, boy was it complicated building that stack, the infrastructure and the software pieces. Um, you know, where are your customers today and you know, how's the industry doing it a whole on that modernization journey. >> Uh, it, as I said, it's been a great 12 months. If you're in VDI. A lot of people who are in the traditional VDI world with brokers like Citrix and VMware are looking to modernize their data centers and there is no better options than uh, hyperconverged and Newtanics to have bite size and linearly, um, scaled infrastructure, run VDI. We continue to innovate, we continue to work closely with um, the vendors, especially Citrix. Um, and at the same time as the focus is shifting to the public clouds, uh, we are, um, having our own opinion and how the broker in the public cloud should look like with frame and then mixing and matching where the desktops really are and really looking at very, um, industry and vertical specific use cases. We're seeing lot of new adoption in healthcare and financial services and with frame, we're seeing a lot of new use cases in education and public sector as well. Right. >>Is this, is this jiving with what you see as the terms of the way they're positioning themselves and what you're hearing from your sources in the market? >>Yeah, absolutely. I mean, um, you know, given the trend that, you know, applications are going into the cloud, um, it makes sense to kind of pick up those, you know, those applications that are harder to virtualize, harder to move to the cloud and you know, find a way to bring them to the cloud as well. To bring that, I don't know, that cloud like experience for the older applications as well. Um, and then the other hand there's, you know, the simplicity of running the, um, the older desktops. Uh, the traditional VDI just likes to set, I mean, it's difficult to set up that whole environment to manage it, to make sure it continues to operate and then to have something that kind of replaces that with a simple solution. I mean, that's what customers are looking for. Yup. >>Nicola, I know some of the conversations I had years ago was, you know, it's not even desktop. It's, it's about my applications, it's about my users. It's about how things, things are changing. They're in today's world where have many customers who are trying to do SAS first. You know, how, how do you, I guess, reframe that conversation of, you know, what was, you know, we spent over a decade with that VDI discussion. Look, I think we're going to end up, when it comes to infrastructure and when it comes to virtualization, we're going to come ups where some somewhere in the middle where not everything's going to be public cloud and that everything's going to be on prem. It's going to be somewhere in the middle of when it comes to application delivery versus full desktops. It started obviously with app virtualization, but more and more people are looking at delivering full desktop solutions. >>There is a great benefit to it, consistent performance, um, you know, isolation and security or some things that come to mind and we are now able to deliver great performance. Look at windows 10, which is a big migration. We can deliver great windows 10 performance using Citrix or using frame and um, for example, some of the innovation that NVIDIA's bringing to market with a virtualizing GPS. So for the longest time it was a niche and as becoming more of a mainstream, if you just want your desktop to be scrolling smoothly, you'll probably need your GPU. So I think that's where a VDI and a simplicity of VDI, um, really takes over. >>So you are talking about speed and security. What about design? How does that play into it? >>Well, kind of Newtanics is all about, you know, data delivery, design and delight. And a, I think with end user computing, uh, it's end user for a reason. It's experienced by a user, it's experienced by an administrator, and at the end of the day, best user experience is going to win. So for administrators, if they can install their applications and manage them in one click, that's a great benefit. Then that's what we bring with combination of hybrid converged and a frame. Same goes for end user experience, um, as opposed to, let's say 10 years ago when everybody was in a wired network. Uh, these days people work from anywhere. They work from Starbucks, they work over and allows a seller a. So it's very important to have that user experience. Um, you know, uh, be delightful. And, um, that's something that we're very focused on. Yeah. I think I've had so many discussions this year about kind of the CX, the customer experience as well as the employee experience. So, you know, I would think that this whole EUC discussion ties it. What, what are you hearing from them and seeing out there? >>So, you know, the, the whole, the whole discussion about experience. Um, I think it's really important. I mean, employees have to do their job. They are given the tools to do the job, but sometimes the tools that are given or you know, slightly older, um, they may not be modern, they may not be web-based, they may not be performant or, so the issue is how do you, you know, in a very specific niche and a very specific use case, how do you make sure that the older application will actually continue running? Right? Um, how do you bring that, you know, windows application into a, um, into a framework where you can actually work with it everywhere on any device? Right. And that's, that's of where, where I see the, um, um, the wish for a good employee experience cannot be broken down by the technical technical limitations of what applications can do. Right. Um, and the issue is, you know, not every application is cloud native, not every, every application runs in the cloud. So you have to have something that kind of bridges that gap between, you know, on the one hand what you want to offer to the employee and the other hand what you're kind of forced to use in specific use cases. Um, there's just no other way than, you know, w using that old windows application. Yeah. >>Nicola, once again, I think back to some of the years of talking about VDI deployments and it was like up, well, organizationally, we're now off to have the desktop team versus the server team and the storage people need to get involved. And you brought a customer to come talk to the analyst yesterday and they didn't, they were like, we don't want to worry about any of this. We want to worry about our application, what's going on. So help, help explain a little bit, kind of some of the transformational potential of the new model. It's almost the same way we can hyper converged compute within storage and hypervisor. We're hyper converging all these different roles from the storage role to the it role to the business for all where to be honest, you don't need three separate people or three separate teams to do it. Um, solutions like, um, frame for example, make it possible to do that from a single pane of glass and to manage it all. So the customer that we had yesterday is doing that thing. Exactly. And it's not going even to there. It, um, in some cases, um, like, Oh customer we're going to have tomorrow Vodafone, uh, that is, they're on a hyperconverged still has lot more than what I'd call a legacy. It's 5,000 applications delivered to 50,000 concurrent users and they're just doing a new refresh shot. It's here to stay. VDI is here to stay. Yeah. What are >>you see as some of the biggest challenges facing companies like Nutanix? Um, particularly in this space? >>So, I mean, the biggest challenge is going to be integration, right? I mean Nutanix is becoming a big company. It's up to you, I don't know, 5,500 people. I think it's a big company. It's a lot of products that, you know, the portfolio is expanding. And so making sure that all of those solutions fit into the portfolio. And again, coming back to that experience, right? Um, so can candidates annex deliver a solution for many different problems within the data center and Indiana briars cloud without it seeming to be, you know, different products that are not integrated where the user experience is bad. I mean, we've all been there where you try to run a data center and you got bogged down with all of the details simply because the products that you use are not integrated. Um, so I think, you know, from, from any tannics perspective, making sure that everything's integrated and worked well with all of the other products in a portfolio, that's going to be the big challenge for the next year. You know, Nicola, we had Dera John this morning and he talked about those experiences. You know, customers shouldn't have >>Oh my gosh. You know, I looked on the slide and there's 30 different Nutanix products and I can't even spell all of them. Um, you know, uh, so, uh, tell us a little bit about, uh, you know, integrating frame through and making sure a desktop just becomes a, you know, a piece of that experience. The big switch for us as being thinking about solutions, not products for that same reason because there's so many products right now in a portfolio and end user computing or VDI has been one of the key solutions that we are focusing on in the next 12 and 24 mods. So would, that really means is that all the products are designed to work seamlessly. So it starts with your, um, hyper-converged, um, widths, um, Citrix as a broker, horizon as a broker, a frame as a broker, but it extends way beyond that. >>So talking about files, you obviously need your enterprise file server that is very, very seamlessly integrated with the end user computing solution. Same goes for flow. You can now have boundaries of who can access VMs or now we have identity based micro segmentation. Um, and then, uh, things like beam where you can seamlessly again have one-click integration and now how much is something costing you right now and how much the same workload would cost you if you ran it on prem or in a different cloud. So I think all of these things are designed to work seamlessly and we spend a ton of time, I mean literally a ton of time to get together with all the teams and to make sure that that user experience is as seamless as possible. >>So I want to go deeper into your past when at the age of 22, you helped lead a revolution that overthrew Slobodan Milosevic. I want to know the lessons that you learned as a revolutionary and how and how you apply them to the technology industry today. I mean because there is a lot of, you know, move fast and break, which is what you were doing then. Yeah. >>Now also like, ah, I, I spoke to a group of executive last night and mentioned, um, uh, those times in the 90s. I grew up in Serbia where the rest of the world was going for dotcom. Boom. We were dealing with, um, um, basically Yugoslavia breaking apart and in 96, from, um, um, pretty anonymous student in the, in a crowds after Milosevic's stolen election, um, I became the leader of what was a very, uh, uh, natural, but also very attentive, um, movement. Uh, within four weeks I was sitting with him just like this, negotiating and negotiating with about a hundred thousand people yelling and screaming under his window, and he had to, um, reverse the results of his election fraud. It took another couple of years. Then we got rid of him. The lesson that I learned at a very young age and just, you know, things just happen was that if you do things in an authentic way, if you speak with conviction ed the right time, you know, there, there are no things that you can do. >>And that was probably the revolutionary spirit that Newtanics shares when I met Dhiraj that, uh, you know, everything's possible that incumbencies not are insurmountable. And that's what led me to move to the U S um, go to my grad school, get BHD start gobbling companies. And looking back, I'm in my mid forties right now. It's pretty crazy to looking at the odds and they'll, what it takes to build a company, make it successful and how risky that is. Just going through some of these experiences when I was in my early twenties, certainly helped me. And, um, I think we'll live in the day and age where the risk is probably overestimated and that we should probably all take more risk. Uh, in modern day and age, the gain is potentially very large and the risk is relatively small. >>Those are that, that's great. But then the timing is everything too >>thing. And I know there was, um, a fall of two 96 20 cup, 20 something years ago. And I remember, um, you know, the biggest lesson that I've learned, if we've done exactly the same thing and we've done it 10 times better six months before or six months after, it wouldn't happen. It was really the right moment and the right wave of underlying energy that if you serve that way the right way, you can move mountains. But it's really important to have a krill clear message to do it with conviction and to do it the right time. >>Right. So it's a little bit of luck, but then also the willingness to take a risk. Absolutely. Excellent. Well, thank you so much. You've and Nicola. Thank you. It was a pleasure talking to you both. Thank you. Thank you. I'm Rebecca Knight for Stu Miniman. We will have more coming up tomorrow from nutanix.next.

>> Narrator: Live from Copenhagen, Denmark, it's theCUBE. Covering Nutanix dot next 2019. Brought to you by Nutanix. >> Welcome back everyone to theCUBE's live coverage of Nutanix dot next. I'm your host, Rebecca Knight co-hosting along with Stu Miniman. We're joined by Christo du Raan, he is the COO IT Hardware and Infrastructure at Trustco Holdings. Thanks so much for coming on theCube. >> All right, thanks. And thanks for having me. >> Direct from Namibia. So we keep hearing there are customers from 50 countries. And you represent Namibia here. >> Yeah I come from far down in Africa. (laughs) >> So tell our viewers a little bit about Trustco, what you do down there? >> Trustco's a financial services company firstly, we look after all our Namibian customers in the insurance industry, as well as in the banking industry. We've been busy building our banking industry now for the last five years. And we're almost to that point where we can start serving people. Then we've got also educational services that we give to our customers and we've got roughly about 15,000 students, all doing distance learning, and of that 15,000 we've got about 80 to 90 percent of them that we also do finance, not just for the course material but also the technology, that we finance for them, so to give them the capabilities to do their studies through us. Then we've got also natural resources, it's quite a new business unit for us, where we dabble a little in diamond mining, we've got two mines currently, one in Namibia itself, where we produce probably one of the best diamonds in the world, clear cut diamonds, and then also in Sierra Leone we've recently acquired a mining license there as well. Then in Namibia, the other stuff that we do is in Shared Services, where we have our own radio station that we broadcast in Namibia, and then we do a little bit of in-house marketing and media and those type of things. >> Just a few things! >> Well luckily Christo, your IT staff, they have it easy, they don't have, you know, I walk through the Expo floor, it's like oh well how many verticals do you need to go to all of them, to be able to learn what you're doing. So give us if you can just, a little bit of a snapshot of your IT environment, what your team's responsible for, and if you can, kind of bring us even back before you began the journey onto Nutanix. >> So we're very centralized in Namibia, all our stuff gets run out of one data center, or one common area in our area offices, and then we expand to the six branches out in Namibia and in South Africa and now of late we'll be in Sierra Leone. IT team pretty much look after everything, we've got a saying at the office, "If it's got a plug on, it's IT's problem". (laughing) So yeah, so we do everything from the infrastructure, the networking, the servers, the storage, well, now it's Nutanix, everything is already built into one solution, so that the spurred systems have now fallen away, and we only look after it. >> Bring us back to that move to Nutanix, was there an upgrade that you were looking to do? Was there a pain point? What was the impetus to look at Nutanix? >> So our business has expanded quite quickly and the old way of doing things, with the separate SANs, separate switches, separate servers, those type of things became a little bit slumbersome, and difficult to manage because you had to have all these different kind of vendors that's got specific software solutions and specific training that you have to do and it just became a little bit too much for us and we decided that, let's step back a little bit, and see if there's any solutions out there that makes it firstly easier, that we can manage with less people and do more and at that stage hyperconvergence was just on the peak of becoming a thing, if you want to call it that, and we had done our research and found that Nutanix at that stage was the best fit for us and also the most mature in the hyperconverged space. So, that's basically where we got to the Nutanix solution, obviously like everyone else, we started with a Community Edition, dabbled our hand a little bit in there, and saw that's actually doable, it's easy and something that we can build on. >> So, you've been with them for about two years now, so still a relatively new relationship but talk about the beginning in particular and relationships are hard. Every relationship is hard. There are inevitable stumbling blocks. What were some of the challenges you faced and how did you work with Nutanix to overcome them? >> Challenges, I can say, luckily we haven't had a lot of them. Our business is not nearly as big as the Europeans and the Americans, so it is not that complex a system. We had our challenges in the beginning, hypervisor specifically, 'cause we made a huge move, we went totally 180 degrees from our Hyper-V environment, we said we going to go right over to AHV, don't want to do deal licensing, let's just jump in on AHV and go Nutanix fully. So, obviously we had a few challenges with a couple of our services and servers. But other than that, I must say, it was actually a pretty easy move for us. >> It's interesting that you say going from Hyper-V 'cause I've talked to the customers, oh there's a saving from moving from VMware, oh Microsoft, Hyper-V's all included, if you're doing Windows and you've got Hyper-V, I'm sure you've got a Windows application, so was there an application change or what was the driver to move? >> There were some of our applications that were very specific, especially on the network drivers side of things, moving from the normal Windows drivers, to the IO drivers in Linux. We had a couple of challenges with our in-house apps as well, but again, it was a reasonably painless move over to Nutanix. >> One of things we keep hearing about at this conference is how Nutanix is evolving as customer needs and demands are changing. You gave us the overview of your company, you are getting into new businesses and still continuing in established businesses, what are some of the needs that your IT is experiencing and how is Nutanix meeting those needs? >> Like I say, in the old infrastructure days, provisioning was probably the biggest hurdle, if the Dev guys wanted stuff, you first had to go and buy some more hardware, because you need to adapt to them. When we reversed over to Hyper-V eventually, it became easier, but it was still not the right fit. You still had to tweak it and play with it etc etc. So, the biggest challenge was to get our DevOp guys quicker access to what they need. And then also our customers as well. We've moved from where there's a person that needed to provision storage, needed to provision networking, needed to provision server and VMs, that's now all basically done by one person and most of those things we've already automized, so it is five, ten minutes, and then they've got what they need. I think it made us a little bit more agile because we pride ourselves on being quick thinkers, deploying stuff fast and that was always Trustco's main advantage in the Namibian market, we didn't go through all the other rigamarole that other companies have of tendering and doing things in a certain way and by the time that you get there it's not relevant anymore, now we need to do something else again. That brought us quick to market and made it so that we can deliver quicker solutions to our customers. >> So, Christo, was there any impact organizationally for rolling out Nutanix, you mentioned DevOps there, the goal of course is that they shouldn't have to worry about the infrastructure and hopefully Nutanix is delivering that, but there's some retraining or moving inside the organization, what's the impact been on your organization? >> On the customer side, none. They don't even know we've moved over. >> But from the IT side? >> From our customer side, they've not seen anything. From the IT side of things, we had a phased approach, so we started off with the Community Edition, where we basically just dabbled in it, saw what we could do on it and then also, let's call it training for the IT guys, so that they're comfortable in how the product works. So by the time that we got to deploying it in production, it was actually a very smooth transaction. We had all the kinks sorted out beforehand and made sure that everything will work, again, being in the finance industry, in the banking industry, downtime is an absolute no no, and we wanted to get to a point where we say we're not going to move over production sites, production environments, in the evenings from twelve to four in the morning because we've all got families so we'll either plan it properly ahead of time and yes we did it and actually, dare I say, in production time, we moved across almost seamlessly. We've got a lot of redundancies built in obviously so it gave us the opportunity to actually move in place if you want to call it that. >> So what does the future hold for this relationship? Where do you see your partnership with Nutanix evolving and where do you think you'll be, say, five years from now? >> So, we've got a roadmap set out with Nutanix and where we're now only in the baby phase, where we've done the infrastructure, we're happy everything is working, so now we're in the POC stage of exploring the software suite in its entirety. We've started now with Leap and Bolt ADR scenario and tested it extensively and we're now in that process, probably when I get back in Namibia, we'll have the licenses hopefully to start deploying it in our production environment. More closer to the future, in the next I would say, six to nine months, we're going to take on Frame, 'cause part of our business scenario, because we were Microsoft, was the Remote Desktop Service, and that was what kept us so lean. There are some challenges now with Remote Desktop Services where our Dev guys are moving into some Linux and there's different things coming up now where we move away from the traditional monolithic applications to more agile applications and then we'll start dabbling our hands in Frame. For us the holdback was when Frame came out, that it was only in the cloud and for us in Namibia, Africa, the internet is not as stable as we would like, so that was totally off the cards for us. Now that it moved back into on-prem and we can run Frame on-prem, that will probably be our biggest project going forward for the next year and year and a half. >> Excellent. Well thank you so much for coming on theCube Christo. It was a pleasure talking to you. >> Thank you very much. Thanks for having me. >> I'm Rebecca Knight for Stu Miniman, stay tuned for more of theCube's live coverage of dot next. [Urgent Music]

>>Live from Copenhagen, Denmark. It's the covering Nutanix dot. Next 2019 you by Nutanix. Hello everybody and welcome back to the cubes live coverage of Nutanix dot. Next here in Copenhagen, Denmark. I'm your host, Rebecca Knight, co-hosting alongside Stu Miniman. We're joined by Ken ring doll. He is the vice president global Alliance architecture at V. thank you so much for coming on the cube. It is your sixth time on the cube. So you are an illustrious I know. And then a ring and then a ring for is 10. We've got some sticks. Yeah, here you go. So you're here to talk about the partnership with Nutanix and, and uh, and, and mine. So why don't you tell us a little bit about this partnership and the mine ecosystem and, and how would what you see for the future? >>Yeah, absolutely. So a, you know, Nutanix is a really strategic partner for us. Uh, you know, I'd say we've been partners for quite awhile, probably five, six years. But I would say the, the real sort of tipping point for our partnership was when we committed to go integrate with HV. You know, we had supported vSphere from the beginning. That's, that's what VM was founded on. That's where the foundation of our success, we went and did hyper V and 2011 and we didn't do another hypervisor. We still haven't even done KVM yet, but we saw the value in the Nutanix partnership and we committed to doing HV and delivered that, you know, middle of last year. And we've seen, you know, good pickup on that. But that was really the tipping point when we sort of came in and sort of wrapped our arms around the Nutanix ecosystem. And really, you know, if you want to embrace Nutanix, you're in praise HV cause that's the core, right? That's, that's where they're going. That's their differentiation. Um, and so that was, that was sort of the tipping point. And of course, you know, we can certainly get into mine and everything else we're doing. >>That was, well Ken, first of all, it definitely was, you know, very much noticed in the industry. Uh, you know, Veeam, I remember back when hyper V support was announced and kind of a ripple went through the virtualization, uh, industry on that and Veem stepping forward and supporting HV was a, a real, uh, you know, speaking to not only the partnership but to the maturity of where Nutanix sits out there. Um, we know that the data protection space is quite hot and a question people have had from day one was, well, we'll Nutanix address that directly themselves. Uh, they had Veem rubrics here, you know, other partners are here. So it's how they are addressing that space and mine, uh, that, that is pretty interesting in different from, uh, you know, much of what we see out there. So, uh, bring us inside mine and you know, uh, Nutanix, it wants optionality to be there. So Veem is one of the partners, but also the, you know, uh, likely the most important first one. Uh, there. >>Yeah. So you know, this, there's a lot of similarities between Nutanix and Veem, especially when it comes to the general approach to partners. You know, where we're a software defined, uh, data protection platform. Nutanix, you're right hat an option, Hey, maybe we go build this ourself or we acquire and try to get that revenue, maybe the data protection revenue. And they've decided to partner just like we've decided to partner, you know, for secondary storage and everything else. And that, that really does lead us to mind because you know, a lot of our competitors do ship their software on white box hardware. Uh, some of the emerging startups are doing that and even some of the legacy players are all, you know, whether it's a Supermicro box and Intel box, we've taken a different approach and said, Hey look, you know, we, we, we know what we're good at and we know we want customer choice. >>And even, you know, Dheeraj and others at the keynote today talked about no vendor lock in. We're where we are. We have very similar approaches. And so, you know, we got together over a year ago, year and a half ago and said, Hey, look, you know, as Veem in a, we, we see some customers that are now asking for their data protection. You know, VM was founded on being simple and easy and there's even ways to take that to another level like mine, which is, Hey look, we want to now even simplify the day zero one the zero experience that even into the day one day two ops in terms of an integrated UI and other ways to to bring, you know, the infrastructure together with your data protection. And so it made perfect sense. We got together and it was like boom, a light bulb went off. We got on a whiteboard and we're like, yeah, we can do this. >>Like, you know, it's going to require joint development. And we've sort of made those commitments on both sides and it's been well received now. It's not in the market yet. It will be soon. Um, but the customer feedback has been incredible. We've done this very successful beta, we've got lots and lots of pent up customer demand. So it's like the sales teams are now saying, Hey, when can we, have you been talking about it for a while? When can we have this? Because we have customers ready to buy. So where we're there now that we're ready to bring this to market and excited about the opportunity together. >>So talk a little bit about the, the ins of that partnership. And you were just describing your ethos, which is making everything simple and easy, which is what we're hearing a lot here today. A. Dot. Next. So does that just mean that you attract the same kinds of employees, so then therefore they work well together in the sandbox? I mean, how would you describe the, the cultures coming together in this joint development process? >>Yeah, I think we're, we're similar companies, right? We're a similar size. We're a similar age. We're similar, you know, just, just all around, you know, our, our culture of innovation. So, you know, when we got together it was, it was pretty simple. Now, now doing development as two companies together is always hard. It's never easy. It's even hard to do it when it's one company on your own, right. And get a, get a product to market. Um, so I'd be lying if I said that weren't bumps along the way. There always are. Uh, but you know, we've, we've, we've worked through and we've, you know, we're, we're now, like I said at that point, and I think our, our, just our similarities and our cultures and really we have alignment at the executive level. And that's important, right. To, to get things done because, you know, well, well, you know, all of us that are sort of working on this thing, maybe a level or two, but when executive leadership is aligned, that's when things get done. And we have that between Nutanix and beam. >>Yeah. And Ken did the messaging that I'm hearing from Nutanix now reminds me of what I was hearing a couple of years ago from Veem specifically when you talk to cloud, uh, so a couple of years ago very much, I saw Microsoft up on stage, you know, living with AWS. What are you hearing from your customers and you know, do you see those parallel journeys or will the AHV integration mean that as Nutanix goes along that journey that Newtanics offerings will be able to live in these multiple cloud environments sometime too? >>Yeah. So I think a little bit of both, right? I think, I think the definitely be able to live out there. I mean, you know, you see VM-ware now wrapping their arms around all the hyperscale public cloud vendors. I mean, we heard about XY clusters and that was announced in Anaheim and we saw a demo of it today. And, and, and, you know, our goal is to support those workloads wherever they are. You know, we've, as I said before, we, we sorta made, made our hay and we were founded on attaching the vSphere then hyper V than HV and now AWS and Azure and all these other environments. And really, you know, the roots of it, we, we follow our customers along their journey, right? So, you know, this customers today that, that, you know, maybe smaller, newer companies that go straight to AWS, straight to Azure, they're born in the cloud and they're cloud only. >>You know, they may not be the best fit for Vien maybe a couple of years from now. Uh, they, they may just buy point solutions for the customers, the larger customers that have hybrid environments. That's what we're looking to attack. And you know, whether that's with Nutanix and VMware and those workloads that go, we, we want to make sure we attach here and give our customers the best experience and the ability to burst to the cloud and move around and workload portability, you know, we built features into the product. We've changed our, revolutionized our licensing to make that easier. So, so that's what we're after is is those hybrid customers solving those problems and those challenges they haven't building on our strength, which starts on prem but has moved into the cloud and, and, and spread quite a bit. Yeah. >>What do you see as some of the trends on the horizon? I mean, as you said, you just described your dream customer, which there, there's, there's a few of them out there so you'll be okay. So talk about some of the, the problems that you, that are keeping them up at night and how your solution solves them. >>You know, when it comes to data protection it, you know, everyone can say, Hey, my backups, they were 100% successful. It comes down to restore and reliability. And security, right? And we, you know, we've, we've built a lot into our product to give customers the peace of mind that, Hey, you know, when that call comes at at 11 o'clock at night and I need to recover assistant cause it's down, you know, we need to have hundred percent confidence that that will be there. And oftentimes when, you know, when we're converting customers over from maybe a competitor's product, that's what we hear the most is, is Hey, you know, it's the reliability and the confidence in the infrastructure and that's what we focus on most. And so, you know, we hear that a lot from customers and, and that's really where our focus is. We've got feet, as I said, features built into the product. >>You know, that, that that goes straight after that can, we've watched Newtanics really increased the breadth of what they're offering through through their software. Uh, they've been talking a lot. Files is one of the, you know, strong growth areas. There. Objects is another one that I, I expect would have some interaction with your environment. What are you hearing from customers? Where is Veeam moving with the HP support for some of these other solutions that Nutanix has? Yeah, so, so we've got a very big release coming, you know, in the next call it few months, quarter or so. Um, that is called V 10. You know, and if you guys read Vema on a couple of years ago, we've talked about V 10 and that was a number of features in there. NAS is a big one for us. Um, and it's one that that is probably the most asked for feature that we currently don't have. >>And so having support for files and we've already tested with the beta, you know, we know when we come out with that in a GA form that we're going to be successful with, with files. Uh, object storage is another one that was also part of the V tenet umbrella when we announced it, you know, while ago. Um, and it's been hugely successful for us. It's revolutionized, kind of the way that our customers look at longterm storage is, is, Hey, I can, I can move that to AWSs three or Azure blob or, you know, cloudy in or Swift stack or something else on pram or Nutanix objects. Um, you know, because again, customer choice, but, but we've, you know, we've embraced that because that's where customers are going. She asks, you know, what a customer that, that's, that's where, that's where they're going. They, they, they say, Hey, I want, you know, a lot of them want to get rid of tape, you know, and, and what's the best way to get in this is features of tape in object storage, right? There's object lock and ways to do, you know, uh, write once, read, read many times. So we're, you know, we look at object storage a little bit as, as the next generation of tape. Now it's, you know, it's not exactly that. There's lots of different use cases, but, but for us and for our customers, they're looking, they're looking to, to do the next generation data center. And that includes having object storage is a longterm tier. Uh, you know, for cost reasons, for manageability reasons, you know, of the light. >>Can you talk a little bit about the partner ecosystem and the evolution of it and particularly because the technology industry is, is changing so fast and you, you, you started this conversation by talking about how much your culture is aligned with Nutanix culture. How do you see, with, with these fast changing companies, fast changing technologies, how do you see five, 10 years from now, what will the technology landscape look like? >>Yeah, certainly. I mean obviously the, the push to cloud, that's big, right? Where we're making a lot of, a lot of changes on our site, where, where we're bringing out new products or bringing out new features that specifically take you to cloud. Um, you know, we, we were on with you guys at, at world and, and you know, there was, you know, project Tansu and all this other stuff about Cuba and it was, it was, that was the Coobernetti's conference. Right. And, and, uh, you know, I said earlier, you know, we want to move along at the pace that our customers want to go. So, you know, those, those sort of born in the cloud companies are going straight to Kubernetes, but we're moving along with our customers when it comes to Kubernetes and containers. So, so yeah, we're, we're paying attention to it. Do we have a product that can support every bit of, you know, Kubernetes and containers yet? >>No, but, but we're, you know, there's these things that we're working on and you know, in, in the way that Veem usually develops software, we're not usually first, but we usually come out with something that is rock solid, ready to go, customer ready. We have 355,000 customers we can't afford to and, and, and we're the stewards of their data. Uh, so when we come out with something yet, we may take slightly longer to do it, but you can be sure that it's rock solid, stable, robust, and that's, you know, that's our general approach. And so when you ask, you know, where our customers going, you know, they're definitely going to the cloud, they're going to Kubernetes, they're, you know, all these, all these new technologies, and, and, and, and we sort of like step back and we ask our customers, Hey, are you doing this? You know, what's your plan for this? Is it two years? Is it one year? Is it five years? Um, and we adjust accordingly. >>Yeah. Uh, can anything particular for your European customers that, that, that you can share? >>Yeah, I think, you know, when you think European customers and uniqueness from the rest of the world, I mean, you start with GDPR, right? That that was, you know, a huge thing that went into effect a year ago. Um, and we've, you know, we've, we've done things there, but they're, they're, they're very sensitive to, you know, that and, and being able to, you know, provide that capability for their customers. So, so I'd, I'd put that at the top of the list. I mean, cloud is a big one. You know, I think as we look at the hyperscalers in particular, AWS and Azure, you know, the U S is a big country. You don't need a lot of data centers to cover the country. But now you look at GDPR and some things need to stay in the, in the envelope of a, of a country. And Hey, this, you know, lots of countries in Europe and, and, and so more and more data centers. So the support of those public cloud vendors and the, the sprawl of, of the date and the sprawl of the data centers is, is really important. So having that coverage and being able to provide customer choice is incredibly important to European customers. >>Well, Ken, thank you so much for coming back on the cube. We always have a fun time talking to you. Right. Thank you. Next time I'll be here. Seventh, I'm Rebecca night for Stu Miniman. Stay tuned for more of the cubes live coverage of Nutanix. Dot. Next.

>>Live from Copenhagen, Denmark. It's the cube covering Nutanix dot. Next 2019. Brought to you by Nutanix. >>Welcome back everyone to the cubes live coverage of dot. Next Nutanix. We are here in Copenhagen. I'm your host, Rebecca Knight. Along with my cohost Stu Miniman. We're joined by Karen Openshaw. She is the head of engineering at Zen intranet and Justin fielder, the CTO at Zen internet. Thank you both so much for your first timers on the cube. So welcome. We're gonna. We're really excited to have you. Why don't you start by telling our viewers a little bit about Zen internet, who, who you are, what you're all about. >>Yeah, sure. So, um, Zen is um, a UK based where up in near Manchester, um, managed service provider. Um, we turned over this year about 76 million pounds, um, which is, um, a great achievement for us that spout. Um, that's double digit growth we've had for the last few years. So we're really starting to motor as a business. Um, we employ about 550 people. Um, we have about 150,000 customers split across retail, um, indirect. So we have a very big channel business. We have a wholesale business where we sell our infrastructure, um, that then other people productize and put into, um, solutions for their customers. And then we have a corporate business, which is where Nutanix really comes in. Um, so we offer managed services both in networking, um, hosting the value added services that are required to make all of that safe and secure and, um, a solution for a corporate. Great. >>So managed service provider, uh, your company has been around for quite awhile. Predates when everyone was talking about cloud. Maybe give us a kind of the update today as to where you really see yourself fitting. What differentiates your, uh, your, your company in the marketplace? >>So I suppose, um, I mean Karen can add sort of what her team does, but I suppose the, the big difference is Zen is a very people first company. So Richard Tang, our founder, he founded the company nearly 25 years ago. Um, he stated publicly, he's never going to sell it. It's, it's, it's a, it's a very, very people orientated company, which of course has great, um, affinity to Newtanics his own, um, people first values. And fundamentally we believe that we always want to do the right thing for the customer even if that is difficult. Um, and so I still do whatever you want to say about, you know, how you pick up some of the, the, the hardness about keeping up with customers. >>Yeah. So we have customers that come to us asking for things that we don't necessarily sell at the time. And uh, we, we put quite a lot of effort into adapting our products at the time to deliver them what they need. Um, some of those challenging conversations can be about making sure the customer is getting the right product for what they want. So understanding what they need, making sure that we can support them not only in taking that product, but coming onto the product in the first place. And that's what we use a lot of our Nutanix infrastructure for. >>Good. Can you maybe, can you dig us in a little bit? Do you know, what does Nutanix enable for your business that ultimately then has an impact on your ultimate end user? >>It's done two things for us. So the first is our it operations. So we've been on a journey, I guess over the last three, four years, consolidating all our legacy and um, physical 10 onto virtual, uh, services. We've used Nutanix to do that. So with, with collated all of our services, we've got about 90 odd percent of all our legacy services on that it infrastructure now. So operationally it saves us a lot of time, effort, uh, costs, et cetera, much more reliable as well. But conversely to that, we also use it for our, our products offerings as well. So we used to be, um, managed hosting where a customer would come, give us a spec and we'd, we'd go and build a physical server hosted in our data center, host their applications on there, support them with that. We don't really do that anymore. We now use Nutanix as our hosting environment. So we've reduced our environmental footprint, we've reduced the amount of space that we need in a data center. And the power that we put through there again, operating that is, is it's easier for us because we can consolidate where the skills are from in terms of both it ops and in terms of the infrastructure for the managed services as well. >>One of the things that you said Justin, is that you're very people first company and that really fits in well with the culture at Nutanix. Can you, can you riff on that a little bit and just describe what it is to be working so closely with a company like Nutanix and how important it is that your cultures mesh? >>Yeah, sure. Um, I mean Nutanix has been part of Zen for, for many, many years. Um, and you know, we work in Israel, watched this industry for 25 years. Nothing stands still, literally nothing stands still. And therefore whatever you fought was a good idea last year, probably is now the worst possible idea because there's some great new idea. And I think it's that pace of change. And so what we've really found with Nutanix is as, as they've got to know us and we've got to know them and they can see that we're starting to really be able to take some solutions to the market that really resonate the, what they've done is they've literally embedded their people in our company. So we have, um, our systems engineers or account managers, they come up to our offices, they sit down, they understand our people, they understand where we're trying to go, they understand our propositions. >>And this is a journey for Nutanix. I mean Nutanix in the MSP land is not where it really, where they started. They started like Karen just said like we use them. That's actually where we started was Oh my God, I've got a thousand servers or this is just too much. Yeah, it's too much hassle to try and segment it yourself. Um, and it, it, it's that, it's that sort of hypervisor of hypervisors of hypervisors type approach. It just makes it easier. But conversely, it's therefore really important that you work out how take that value proposition to a customer. Because if you can't explain it, cause it's so easy, how do they know where, whether this is going to solve their problems. So that's been a fantastic part. Nutanix, it's really the Nutanix team felt like the Zen team and they're saying that they also feel the same. >>So you know, things like nothing ever goes 100% right. But it's always, you know who to call. They're all work because you've got that personal relationship and that's really important to us. >> It's more than that. So what we found with the Nutanix guys is that they'll help us fix problems that aren't necessarily Nutanix problems as well. So that's something we don't get from any of the, uh, of our suppliers. It's normally, no, that's nothing to do with me. You need to phone someone else, get support on that. It's done. It's guys will, they'll bring in their own experts on that particular combo and they'll support us through that. So that's good. >> At six speaks very much to the partnership that you're saying. They're not just a supplier of a product to you. Um, no, no. When I talked to the customer base, one of the biggest challenges and you know, any company has these days is a really understanding their application portfolio. >>What needs to change, what needs to stay the same, you know, Microsoft pushing everybody to office three 65, you know, changed a lot of companies out there. You know, what do I Salsify, what do I put in managed service provider? What do I just, you know, build natively in the public cloud. Can you bring us through kind of, you know, what you're seeing at your customer base and you know, where, where that does interact with the journey that Nutanix is bringing people on? Yeah, I mean maybe I can say that like the, all of our customers are on a journey, um, and they need help. They seriously need help for the, exactly. That reason that you've said. Um, I mean, this is, this is my, this is my job to understand this stuff. That's, that's what a CTO of an MSP is required to do. Um, the problem is is if you're a CIO of, we were really good in construction, you can revolutionize the construction in C by the application of it, particularly during the sales cycle. You know, the ability to VR walk through, you know, argument or, all of that sort of really cool stuff. >>And then you've got a thousand sub-contractors that you're trying to manage from an it perspective. And that juxtaposition of the problem is really problematic I think for a lot of people. And so what we've done is we said the first step you can do is just take what you've got and get rid of the management overhead. That's the easiest, simplest, straightforward. And some of the Nutanix, the sort of lift and shift capability that has got that, they will go and inspect a work load somewhere else. They will work out what resources are required for it. They will pick it up and then we'll move it. And we've had some fantastic success of our customers. They're, they're, they're our greatest advocates. They just say, Oh my God, it just happened one day it was over that and next day it was over there. Um, and then you can start to analyze what that is, what's happening. >>And that's where we can really add value because this is not as simple as just an application because it's about your security posture. It's about your Dar requirements. It's about what, what your appetite for risk versus reward versus cost. And that's really hard to do when you don't have the simple thing which is there, which is, Oh, that serve, that piece of tin costs me $10,000 and therefore you can work that out yourself. So I think the key to all of this is giving tools to the end users so that the CIO in that company and their it team so that they can make those choices in collaboration with an MSP like us. Um, and that goes back to what you were saying. It's about, you know, when we hit problems, we might not even know there's a problem before we've hit it. And therefore having Nutanix deeply embedded within us is really important to them. Being able to go back to the customer and sometimes to the customer, you actually have to go, what are you doing that isn't going to work in the longterm? >>And, and, and as you said, you also have to provide the value so that the customer understands what they're actually getting to in terms of a customer's future needs are we are living in this multicloud world. How are we, how would you describe the customer mindset and how are you coming in with solutions that work for the customer and then having to break that, break the news to them on occasion that what on earth are you trying to do here? This is not gonna work. >>Yeah, we have a few, um, interesting. I sort of like, okay, are you going or am I going to tell them? You know, and I actually can tell, I always send Karen, I'll be going. He doesn't. Um, I, I think it, it's, and, and this is where I think we weren't really, well, you know, it is about what is going on. Karen. Work with your engineering teams. Try and understand deeply actually what is going, why is it not a good idea to do that? And that's the, that's the thing. Once you're going to explain why most of it, Oh God, thank God for that. Finally someone's telling me why what I'm trying to achieve isn't the best way to do it. Because I think a lot of, a lot of people's just sort of, you know, it's a bit buzzwordy and they just think that they need to do this. And you know, it's, I mean, talk about, you know, the journey we've been through. Just sort of how do we move stuff onto there? What's that for years. I mean, you know, it's a huge amount of work. Carry any, any lessons learned maybe that you could do it for one 50 years. >>Are there any that I could repeat here as practices? Okay. It is, I think one of the biggest challenges is the, the reskilling of your teams. So I'm guessing everybody, first of all, to understand this, this bright new future that you're moving into. And then getting them trained upon it and training is >>not just going and sitting in a classroom. It's going and working on this thing and seeing problems occur and understanding how to fix them. That's the, that's the biggest problem that we, that we probably went through. I guess we want our customers to not have that though. So we, we want them to give us the, their work loads in there. It will solve that for them and that that's where we wanna we want to take it, I think in the future, helping them understand what they can do with cloud. So we, we don't just do private cloud, we do public cloud as well. So we could introduce um, opportunities and concepts from a public cloud perspective as well. Um, that will, that will, AWS is a, is a really good one and we are looking at other providers as well, so we help customers solve their problems, whatever that problem is. >>One of the things that's so salient about Zen internet is that it has a really strong culture. You said it's a people, people first culture, but it's also a very diverse culture. Uh, bringing in multiple perspectives, uh, women in technology, LGBTQ, uh, other races. Can you talk a little bit about what it means to work at a diverse company and how it changes how you think about problems and go about solving, >>solving them? Yeah, I guess it's a good question. I guess working in a company we're not as diverse as we'd like to be. We were not where we're at in terms of balancing out the number of women in the tech roles in particular. Um, and, and the diversity. If we give everybody a voice, which is the main thing, then uh, we will see a more, a more wide range in set of inputs there. So, um, developing our teams, high performing teams, you need that mixture of input there, not just about women by the way. It's about, it's about, we have a private zone network for example, where we try to ensure that diverse diversity and diverse people feel included in what we do as a business and work as well and have an opportunity to have an input into that. So where does it add for us? >>I guess people just think differently when they're from different cultural backgrounds. They're from different, um, different nationalities, different, um, races I guess different sexuality, different gender. They've all got different life experiences. So solving problems is probably the main thing that you get the benefit from that. And this industry is full of people trying to solve problems, um, and bring in diverse teams, not just about women in tech. Cause w we saw three women speaking this morning or the keynote, which was fantastic to see. Um, but it is about the diversity as well. So, uh, innovation is the key there, I guess. And I think, I think it's, it's not just about your staff. Um, if you've got the ability to think differently, that applies for out >>the entire ecosystem. Um, and you, you know, you can, you can take a different view. So we work very closely with the TM forum because you know, that that's sort of our industry and it's the sort of the, the, the whole application stack about how you approach that. And the TM forum of have really done some fantastic research that that now proves that the output is different if you have a diverse input. And that I think for our customers is really different. It's really important because then it's different. We're not one of the big guys. We're not BT, we're not Deutsche Telekom, we're not, you know, we're not one of these people. We think differently. We act differently, we behave differently. We have a different approach and the people first, I mean, you know, that doesn't mean we're, you know, we're, we're just here for a good fun time. >>We're here to drive this business forward, to try to generate profitability that we can reverse back in the business to enable us to get onto bigger and greater things. And we've got a five year plan which will see us, you know, at least double revenues quite happily. And we've very confident now that we can execute that. Assuming we can get that diversity in the business. And it's a huge challenge. It's how do you reach out to those people? How do you use the right language? How do you overcome unconscious bias? Yeah, that's a massive thing and it's great. Again, it Newtanics just resonates with us. Just some of the little stickers around that they are diverse, they've got different representations of people and it shows that someone has fought about that and that will resonate. And it's always the classic thing that, you know, you do something wrong once people remember it forever. You do a hundred things right. People won't even notice it. And that's the, that's the type of approach. So, um, for us, we, you know, we think it's a really exciting bear and it's something that the entire executive at Zen are absolutely focused on is getting this right because we know it will secure off. >>It'll make all the difference. Great. Justin and Karen, thank you so much for coming on the cube. That's great. I'm Rebecca Knight for Stu Miniman. Stay tuned for more of the cubes live coverage of.next from Copenhagen.

(upbeat music) >> Live, from Copenhagen, Denmark. It's theCUBE. Covering Nutanix.NEXT 2019. Brought to you by Nutanix. >> Welcome back everyone to theCUBE's live coverage of Nutanix.NEXT. We are in Copenhagen, Denmark. I'm your host, Rebecca Knight, hosting alongside Stu Miniman. We're joined by Fran Scott. She is a science and engineering presenter. Thanks so much for coming on the show. >> No worries at all. It's good to be here actually. >> So you are a well known face to UK audiences. You are a three times BAFTA nominated science and engineering presenter. Well-known. >> Give her a winner. (laughter) >> You're the Susan Lucci of science. You are the pyrotechnician and you lead the Christmas lectures at the Royal Institute. >> Yeah. I head up the demonstration team at the Royal Institution. We come up with all the science demonstrations, so the visual ways to show the science ideas. I head up that team. We build the demonstrations and we show science to people rather than just tell them about it. >> So mostly, you have a very cool job. (chuckles) >> I love my job. >> I want to hear how you got into this. What was it? What inspired you? >> Oh gosh, two very different questions. In terms of what inspired me, I was very lucky enough to be able to pursue what I love. And I came from a family where answers weren't given out willy-nilly. If you didn't know something, it wasn't a bad thing. It was like a, "Let's look it up. Let's look it up." I grew up in an atmosphere where you could be anything because you didn't have to know what you had to be. You could just have a play with it. I love being hands-on and making things, and I grew up on a farm, so I was quite practical. But I also loved science. Went to university, did neuroscience at university. I enjoyed the learning part but, where I was in terms of the science hierarchy, I found out that once you actually go into a lab, there's a lot of lab work and not much learning straight away, and it was the learning that I loved. And so my friends actually got me into science communication. They took me to the science museum and they were like, "Fran, you will love this." And I was like, "Will I?" And I was like, "You are so right." I got a job at the science museum in London by just approaching someone on that visit and being like, "How do I get a job here?" And they were like, "Well, you got to do this, this, this." I was like, "I can do that." I got the job there and I realized I loved science demonstrations and building stuff. Eventually I just combined that love of science and being practical together. And now I produce and write, build science props and science stage shows. And then it became a thing. (laughter) Hand it to me, I love it. >> So Fran, our audience is very much the technology community. Very supportive of STEM initiatives. Give us a little flavor as to some of the things you're working on. Where is there need for activities? >> I suppose the biggest example of that would be a show that I did a few years ago where there was a big push for new coders within the UK. And I was getting approached time and time again for visual ways to show computer coding. Or programming, as we used to call it back in the day. I didn't have an answer because then, I wasn't a coder. So I was like, "Well, I'll learn. And then I'll figure out a demonstration because this is what I do. So why don't I do it on coding?" And so yeah, I set about. I learnt code. And I came up with an explosions based coding show. Error 404. And we toured around the country with that. Google picked it up and it was a huge success just because it was something that people wanted to learn about. And people were stumped as to how to show coding visually. But because this is what we do day in and day out with different subjects, we could do it with coding just like we do it with physics. >> What do you think is the key? A lot of your audience is kids. >> Yes and family audiences. >> So what is the key to getting people excited about science? >> I think science itself is exciting if people are allowed to understand how brilliant it is. I think some of the trouble comes from when people take the step too big, and so you'd be like, "Hang on but, why is that cool? Why?" Because they don't under... Well they would understand if they were fed to them in a way that they get it. The way I say it is, anyone can understand anything as long as you make the steps to get there small enough. Sometimes the steps are too big for you to understand the amazingness of that thing that's happening. And if you don't understand that amazingness, of course you're going to lose interest. Because everyone around you is going, "Ah, this is awesome, this is awesome!" And you're like, "What? What's awesome?" I think it's up to us as adults and as educators to just try and not patronize the children, definitely not, but just give them those little steps so they can really see the beauty of what it is that we're in awed by. >> One of the things that is a huge issue in the technology industry is the dearth of women in particular, in the ranks of technology and then also in leadership roles. As a woman in science and also showing little girls everywhere all over the UK what it is to be a woman in science, that's a huge responsibility. How do you think of that, and how are you in particular trying to speak to them and say, "You can do this"? >> I've done a lot of research onto this because this was the reason I went into what I'm into. I worked a lot of the time behind the scenes just trying to get the science right. And then I realized there was no one like me doing science presenting. The girl was always the little bit of extra on the side and it was the man who was the knowledgeable one that was showing how to do the science. And the woman was like, "Oh, well that's amazing." And I was like, "Hang on. Let's try and flip this." And it just so happened that I didn't care if it was me. I just wanted a woman to do it. And it just happened that that was me. But now that I'm in that position, one, well I run a business as well. I run a business where we can train other new presenters to do it. It's that giving back. So yes, I train other presenters. I also make sure there's opportunity for other presenters. But I also try, and actually I work with a lot of TV shows, and work on their language. And work on the combination of like, "Okay, so you've got a man doing that, you got women doing this. Let's have a look at more diversity." And just trying to show the kids that there are people like them doing science. There's that classic phrase that, "You can't be what you can't see." So yes, it comes responsibility, but also there's a lot of fun. And if you can do the science, be intelligent, be fun, and just be normal and just enjoy your job, then people go, "Hang on," whether they're a boy or a girl, they go, "I want a bit of that," in terms of, "I want that as my job." And so by showing that, then I'm hopefully encouraging more people to do it. But it's about getting out and encouraging the next generation to do it as well. >> Fran, you're going to be moderating a panel in the keynote later this afternoon. Give our audience a little bit. What brought you to this event? What's going into it? And for those that don't get to see it live, what they're missing. >> I am one lucky woman. So the panel I'm moderating, it's all about great design and I am a stickler for great design. As a scientist, prop-builder, person that does engineering day in and day out, I love something when it's perfectly designed. If there is such a thing as a perfect design. So this panel that we've got, Tobias Manisfitz, Satish Ramachandran, and Peter Kreiner from Noma. And so they all come with their own different aspect of design. Satish works at Nutanix. Peter works at Noma, the restaurant here in Copenhagen. And Tobias, he designs the visual effects for things such as Game of Thrones and Call of Duty. And so yes, they each design things for... They're amazing at their level but in such a different way and for a different audience. I'm going to be questioning them on what is great design to them and what frictionless design means and just sort of picking their amazing brains. >> I love that fusion of technology and design as something they talked about in the keynote this morning. Think of Apple or Tesla, those two things coming together. I studied engineering and I feel like there was a missing piece of my education to really go into the design. Something I have an appreciation for, that I've seen in my career. But it's something special to bring those together. >> Yeah. I think care is brought in mostly because yes, one, I love design. But also I've worked a lot with LEGO. And so I was brought in to be the engineering judge on the UK version of LEGO Masters. Apparently, design in children's builds is the same as questioning the owner of NOMA restaurant. (chuckles) >> So what do you think? Obviously you're doing the panel tomorrow. What is in your mind the key to great design? Because as you said, you're a sucker for anything that is just beautiful and seamless and intuitive. And we all know what great design is when we hold it in our hands or look at it. But it is this very ineffable quality of something that... >> So the panel's later today actually. But in terms of great design, yes, we all know when we have great design. But the trouble comes in creating good design. I think the key, and it's always obvious when you say it out loud, but it's that hand in hand partnership with aesthetics and practicality. You can't have something that's just beautiful. But you can't have something that just works. You need to have it as a mixture of both. It's those engineers talking with the designers, the designers talking with the engineers. The both of them talking with the consumers. And from that, good design comes. But don't forget, good design means they're for different people as well. >> What are some of the most exciting things you're working on, because you are a professional pyrotechnician. We've never had someone like this on theCUBE before. This is amazing. This is a first time ever. >> I was strictly told no fire. >> Yes, thank you. We appreciate that. >> Well at the moment, as I said at the beginning, I'm lucky enough to head up the demo team at the Royal Institution. We are just heading into our Christmas lectures. Now if you don't know these Christmas lectures, they were the first science ever done to a juvenile audience. Back in 1825 was when they started. It's a tradition in the UK and so this year, we're just starting to come up with the demonstrations for them. And this year they presented by Hannah Fry, and so they're going to be on maths and algorithms and how that makes you lucky or does it make you lucky? We've been having some really fun meetings. I can't give away too much, but there definitely be some type of stunt involved. That's all I can say. But there's going to be a lot of building. I really need to get back, get my sore out, get stuff made. >> Excellent. And who is the scientist you most admire? >> Oh my word. >> Living or dead? >> Who is the scientist I most admire? (sighs) I do have... Oh gosh, this is... >> The wheels are churning. >> It's a cheesy one though, but Da Vinci. Just for his multi-pronged approach and the fact that he had so much going on in his brain that he couldn't even get everything down on paper. He'd half draw something and then something else would come to him. >> I had the opportunity of interviewing Walter Isaacson last year, and he loved... It was the, as we talked about, the science and the design and the merging of those. But reading that biography of him, what struck me is he never finished anything because it would never meet the perfection in his mind to get it done. I've seen that in creative people. They'll start things and then they'll move on to the next thing and there. Me as a engineering by training, it's like no, no. You need to finish work. Manufacturing from standpoint, work in progress is the worst thing you could have out there. >> He would be a rubbish entrepreneur. (chuckling) >> Right, but we're so lucky to have had his brain. >> Exactly. I think that's the thing. I think it gives us an insight into what the brain is capable of and what you can design without even knowing you're designing something. >> Well Fran, thank you so much for coming on theCUBE. This was so fun. >> Thanks for having me. >> I'm Rebecca Knight for Stu Miniman. Stay tuned for more of theCUBE's live coverage of .NEXT. (upbeat music)

(upbeat music) >> Announcer: Live from Copenhagen, Denmark it's the CUBE. Covering Nutanix.Next2019. Brought to you by Nutanix. >> Welcome back everyone to the Cube's live coverage of Nutanix.Next here in Copenhagen, Denmark. I'm your host Rebecca Knight, co-hosting alongside, Stew Miniman. We're joined by Monica Kumar, she is the SVP product marketing at Nutanix. Thank you so much for coming back on the Cube. >> Sure, thank you for having me, I really appreciate it. >> So the last time we met, we were in Anaheim at the last big Nutanix conference and you were fresh into the job, six weeks in, you (laughs) and now you're seven months in, this is after a 22 year career at Oracle. >> Yes >> So you're a tech veteran, but tell us a little bit about how it's going, what you've seen so far, why the opportunity appeal and if it's living up to what your expectations were. It's been an absolute adventure at Nutanix. It's been, actually it's going to be close to eight months now and it was a bit scary for me to take the plunge after 26 years in the tech industry, I've had a fulfilling career. But there was a, actually couple reasons why Nutanix was so appealing to me and it's been a fantastic ride so far. One was, this intense focus on providing technology that's so innovative, that it's geared to simplifying IT's live, and geared to its business outcomes. But there's a bigger goal for Nutanix, which really drew me to the company, which is this obsession with customer delight and providing outstanding customer experience. So here I am, almost eight months later, I'm living it, in the Nutanix world and hoping we're delighting customers as well as we go along. >> Monica, it's a very much a different company. I look at Oracle and Nutanix. Many of the Nutanix executives and team have background in Oracle, you know, Oracle, Software at its heart, and helped deliver one of the stickiest applications in Enterprise as well as a role in IT, I mean the DBA is there. Lot of discussion here at the show here about moving from the discussion of HyperConverge to HyperCloud. Give us your thought as to where you see your customers, today, kind of the state of the industry, and where you see Nutanix fitting in going beyond Hyperconverge into the broader Cloud discussion. >> Yeah I think that's a great question to set up the context. If I think about companies like Oracle, Nutanix, and some of the larger software companies that been around for a while, there's a lot of commonality, I think, between them, right. One is catering to enterprise customers, so even the Nutanix is only 10 years old, I was surprised as to how many big global 2000 companies, big brands actually use Nutanix today. So we've actually almost been born in the enterprise and now we expanding out to the commercial space. So by that what I mean is, when you're born in the enterprise, you know how important data centers are to our customers. They've invested huge amounts, in some cases billions of dollars to create these fully functional data centers that are hosting all the applications and data and all the business critical databases in the data center. And now, they're trying to figure out how do they bring agility and flexibility and speed while preserving all this investment made in the data centers. So I think from that perspective, we very much understand it's about helping our customers who've built big data centers on premises to bring Cloud agility to those customers, whether it's on premises or in public Cloud, and actually the combination of both is where hybrid comes in. >> So what is the status of things, in terms of where are most companies at right now, would you say. >> Yeah, interestingly, we've run a number of surveys and in 2018 when we ran the survey around HybridCloud, 86 percent of the survey respondents said that's the IT model they would prefer because they can exponentially enhance the computing resources, they can actually without investing money in wheeling in servers and storage and space and pulling, they can actually advance and expand the stack where they can deploy applications, right. So it's the most preferred IT model, however, there's lots of issues in making it a reality. And I think we can talk about that. Almost 70 percent said they would love to make it a preferred model, but they are unable to deploy it because of multiple reasons. >> Yeah, it's interesting when I think of what I've heard from customers for years and years, you go talk to IT and they say, "I don't have enough headcount, I don't have enough money," "I can't keep up." Yet, some of the new deployment models, Oh my gosh, you're going to put me out of a job, you know, I won't be able to do anything it's like, wait I thought you didn't have time to do any of the things you want to do and didn't have enough money. If we could make it easier, if some of the pieces could be invisible or just handled, you could go work on all of those other projects that you've been wanting to. How is Nutanix helping customers through kind of that transition to, as you said, they want agility, they want choice, they need to be able to have IT be a participant with, if not a driver for the business. >> Yes, you know, if you think about in the last decade, IT has been very focused on infrastructure modernization or what we call data center modernization. So whatever we have, we want to make it simple, cut costs so it's most efficient, and I think that's a great initiative to embark on, but it's almost very inside, inward-centric. It's about how do I make my life easy, make myself more productive, cut costs in my work. I think if we turn it around to customer delight and IT wanted to delight the customers, and really focus on becoming a service organization, that's when things start changing because now we are talking about consumerization of IT. In our lives, we all are so used to delight, our smartphone response as soon as we click something or swipe something, we get the answers. There're lots of things in life that have changed where it's instant gratification in a way, and I think companies are also asking and demanding that of IT. It's like hey if I want IT resources, I want it right away. So I think IT as an organization is changing and really focusing more on becoming a service organization and delighting their customers and that's where automation comes in. That's where cutting down all the manual tasks, which a machine or a robot or software can do, so the human being can focus on what's more important to them, what's more strategic, and I think that's where having and choosing the right platform comes in, so that IT can provide more resilient services and really provide services at the speed the business is demanding. So to me, I think that's where companies like Nutanix come in, where we can help IT become that service organization. >> So when you're talking about this evolution of IT, I mean, what does that mean for the skills that become the in-demand skills, what does that mean for how IT is placed within an organization and how it interacts with other functions, I mean how does this change really manifest itself. >> Yeah, and I think to your point as well too, I think IT has to become a change agent, no longer can IT just be in a supporting role and just help advance the business because I think now businesses are realizing that if they don't delight customers, they can't really grow. They won't stay competitive, so IT has to become the change agent to use technology to advance and grow the business, and I think from that perspective, if you look at IT admins, Cis admins, storage admins, data administrators, all of them need to start thinking about what is the next level of skillset, which makes me become more of a dev-ops or a data-ops person, or an IT-ops person. As it was to simply just administering something, simply badgering provisioning is not good enough anymore. There needs to be some element of programming, some element of continuous delivery and some element of bridging the gap between a public and private cloud solution, where apps can run on both places, where data can be in both places. So we do want the IT skillsets to evolve in a way that they can become more cloud engineers in my opinion, as opposed to staying administrators. >> Yeah, Monica, I had a great discussion with a customer earlier in the show, and he said that customers what we used to do in IT is follow the rules and what I don't want you doing in the future is following the rules, I want you to try things, I want you to try to break things and they felt that Nutanix was a platform that enabled them to be able to do that. >> Yes, absolutely, I think IT is in such a powerful position today to drive change, and really by uplevelling the skills, the IT administrators would realize they become more strategic to the organization but they even have better job prospects for themselves like individually right. I think they can do so much better in their career as well. >> Yeah, there's the great line that the executives say: what if we train our people up on new stuff and they leave, and the response is what if we don't and they stay. (laughs) >> Yes, I totally agree. >> The danger. So in terms of this evolution of IT as a functional unit in an organization and also as a human being who just works in the industry. We're talking about all these changes. How is it also changing the way organizations work? Do you know what I'm saying, in the sense of how is this evolution of IT driving change in the workplace. >> Absolutely, I think some of the old sidewalls are breaking. Just let's use Nutanix as an example when we first came out with a hybrid on which infrastructure solution, we broke the sidewalls between compute storage and virtualization. You know there was >> Altogether now. >> Yeah, exactly all together now, exactly. So there was either sys-admin, storage admins, already with using hybrid conversions, they started to work together. Now more-so, as dev-ops becomes, like I said you know, it's dev-ops , AI-ops, IT-ops, data-ops, I think we're going to start to seeing the organizations merging almost, right, and maybe there won't be a need for having a separate DBA versus a separate storage admin, versus a separate sys-admin. Maybe we are going to a place where it's going to be dev-ops or some ops, you know, all ops. That organization that's going to help create the platform for apps and data working together because the technology will be so seamless and so simple to actually use that they can focus on the process that they need to create with the organization to deploy the technology and benefit from it. >> Monica, since you've now been at the company almost eight months, I'm wondering if there's anything now being on the inside that you've learned that you'd say, Gee I wish more people on the outside understood this about Nutanix. >> Yes, absolutely I think the one thing which I knew coming in, but you don't really realize it 'till you actually realize it, and you internalize it, it really is the intense focus we have on customer success. I mean we live and breathe by that, every single person from executive level down and I give you a very small example. About two months ago, I got an email, this random email from somebody saying, "Hey I just bought Nutanix" "last week and I'm having some issue" "and I just saw you joined Nutanix, you know," "I want to reach out to you." At first, I thought hm, but I responded and I said, "Well I'm glad you reached out to me." "Is there anybody you're working with at Nutanix?" And turns out he was working with some channel partners and somebody he gave me a name. Within 24 hours, we had done enough trouble-shooting and trying to figure out what the problem was. I reached back out to him saying, you can get the part that you need, and within 48 hours he had a spot and he emailed me saying, "Thank you so much", and by the way this was a really small customer in terms of the size of the opportunity that we had, but it doesn't matter to us. Every customer counts, and every customer's success is paramount to us. >> So all hands on deck kind of base-- >> It is all hands on deck kind of thing, yep, so I can say, to me, even though I knew going into it that that's a Big Four philosophy, but to live it, it's a totally different level. >> Great, well Monica thank you so much and congrats on the new job. >> Thank you. >> I'm Rebecca Knight, first Stew Miniman, stay tuned on more of the Cube's live coverage of .Next. (techno music)

>>Live from Copenhagen, Denmark. It's the cube covering new Tanex. Dot. Next 2019 brought to you by Nutanix. >>Welcome back everyone to the cubes live coverage of Nutanix dot. Next we are here in Copenhagen. I'm your host, Rebecca Knight, co-hosting alongside Stu Miniman. We are joined by Dhiraj Penn day. He is the CEO and founder of Nutanix. Thank you so much for returning to our program. You are a Cuba. Thank you. So I want to talk to you about what we're here to do is celebrate 10 years of Nutanix. Ben Gibson, when he was up there on the main stage, he's the head of marketing. He was talking about watching you backstage, saying that I saw in him a lot of pride and emotion because this is really your baby. You started 10 years ago. There's been a lot of nostalgia, uh, bringing up some of your first employees. There's even a picture of you poised with a ping pong ball ready to play a little beer pong back in the early days. So talk a little bit about what this means to you to be here 10 years after you founded this couple. >>Yeah. First of all, thank you so much for the opportunity to come here. Um, err, it looks like an era, 10 years as an error. We've built a family of customers and employees and partners and uh, yet it feels like a, we haven't achieved a thing. So, you know, to me the more I make it look like it's 2010 back again, you can go back to being like a startup again and you know, growing from here because you know, growth is a very relative term. You know, it's a, it's a mindset thing and um, I think the new day and age of multicloud and what we have to do to virtualize all these different silos that have been merged and to virtualize, simplify and integrate, you know, virtualize, simplify, integrate clouds is going to be a journey of a lifetime actually. >>Yeah. Deer Ridge. I think back to some of our earliest discussions, uh, you know, you would bring us in and talking about, you know, the, the, the challenge of our era is building software for the distributed architecture that we need. And that was as relevant in 2010 or 2012 as it is here in 2019. Um, HCI helps simplify that deployment of virtualization. We are definitely a point that we need to simplify. Cloud. Cloud is here, it's growing. The hybrid pieces are there. So maybe prednisone side, you know, kind of what's the same about the journey and some of it is, you know, making one click upgrades in today's environment is way more complex, uh, than, than it would have been back when it was just a, you know, an appliance. Yeah, yeah, absolutely. And I think talking >>about the whole concept of hyperconvergence initially started out as converging compute with storage. How do you keep them close together? Because, uh, machines need a locality, you know, applications need a local data because the network is the real enemy. And uh, the same was true of human performance. You know, like lots of teams, lots bureaucracy, very little autonomy. So when you brought data close to applications, application, people became autonomous, you know, they could do things on their own and that was the power of hyperconvergence. You know, you're able to provide performance to data and machines and you're able to provide performance to people because they became autonomous. I think that is not changing even in the hyperscaler data center environment and anything, the fact that you have to hop multiple switches to get to data. Uh, I think it's recreating the same problems that we started out this company with, you know, almost 10 years ago. >>In fact, if anything, the hyperscaler networks are worse than the networks that private clouds actually had or even on prem data centers had. So keeping data close to applications is, is relevant and it's fashionable one more time. And the fact that you can provide that autonomy to application folks to go launch their apps in the public cloud through this new architecture, using the bare metal service offerings to the public cloud where the bare metal offerings look like HP server or Dell server to us, I think recreates the same. So I think I'm a big proponent of the saying that says the more things change, the more they remain the same. And they actually look very much the same as 10 years ago. >>So how do you think that you describing the technolog technology, technological changes that have taken place, but really we're sort of back to where we started from, but how would you describe the ways, the differences in the ways that people work together, talking about the human beings who are actually using this technology? >>Well, uh, for one, uh, this notion of uh, converging teams and people is similar to the notion of converging, uh, machines, you know, hardware to pure software. I think, you know, what ever happened in our personal lives with the iPhone and the Android, uh, O S it's exactly what hyperconvergence data is. You know, we had all these gadgets and they were special special purpose, single purpose gadgets and we made them as apps and they were all together in this one, uh, sort of device. And then the device connected to cloud services. I think that's what happened in the enterprise computing as well. You know, compute, storage, networking, security, everything coming together as pure software is running the apps. And I think that has created the notion of generalists in it as well. Because as it matures, you can't have so many specialists. And just like in healthcare, you know, you can't have so many uh, specialist doctors when you need like a ton of primary care physicians and generalist practitioners and that's what it is going through as well. >>And so that's changing the skills that are in demand too from employers because you are looking for people who are sort of a mile wide and inch deep. >>Yeah. And in fact a, the inch deep is actually not a pejorative. I would say that it's a good thing because with automation and a lot of layering of software, you don't need to get deeper into the details. The weeds, especially if infrastructure computing goes, you know, what's our, is to really elevate it to go figure out things that really matter to the business, you know, which is applications and services as opposed to going and stitching together stuff that really can be done with pure software and a standardization. I know the level of standardization that operating models can bring with a commodity servers and fewer software select people go and do things that really are more relevant in this age actually. Yup. >>I was wondering if he did the close of the keynote, there was discussion of the tech preview of XY clusters. You and I've spoken a little bit off camera, uh, about this, but there is a lot of interest out there. You know, everything when you know, uh, Azure first announced Azure stack, it got everyone excited. Uh, to be honest, Rebecca and I were at the Microsoft, uh, one of the Microsoft shows last year and most of the attendees, we're really talking about it. So it's that kind of the buzz versus the reality of what customers are actually using. Where do you see, where are we with kind of that, that hybrid discussion and you know, why is Nutanix taking a slightly different approach, uh, than, than some of the others out there? >>Yeah, I mean, you know, this a hybrid cloud is another word for hyperconverged clouds and whatever HCI was in 2010 is what hybrid is today. So imagine 10 years from 2010 we're still talking about HCI, especially in the large enterprise as they won't barely begun to say look, private cloud equals at CA. I think that's been a sort of an epiphany moment for most of the CEOs of the global 2000 companies just in the last three years. You've been talking about it for 10 years now. So there's a bell curve of technology adoption. We are in the very early stages of what hyperconverged clouds will mean or what hybrid cloud should mean. I think doing it right is important because the market is large, you know, the ability to really move, uh, applications and infrastructure. I call them apps now, you know, the hypervisor is now in half because it can run in the Amazon platform, it can run in the Azure platform and that platform that they provided, billing identity, you know, recommendations and things of that nature. >>So on top of that, back from how do you go and in a put your app in the catalog, I think that's the overall, uh, sort of metaphor that I use. So in that sense, I don't look at the platform as a zero sum game for us. We just have to look at it as a platform where our apps can actually go and run. how does a company, you've grown quite a bit, but if you look at the overall market, you're still a small player compared to a Microsoft or Cisco or a Google out there. So we definitely think you have that opportunity to help simplify that, that cloud hyperconverged cloud experience as you said. Um, but uh, you know, how, how does the Nutanix, uh, get there? Yeah, I mean, I think, you know, um, and I say this to people who followed virtualization, the history of virtualization. >>Uh, when VMware was building virtualization, silver market was $55 billion. Storage was 30 billion, networking was 25 billion and not $110 billion market. When they meant to $4 billion, they just had to think about what does it mean to put a layer of software on top of all this stuff so people can drag and drop experience from one server to another from one storage array to another and so on. So there's enough value to add on top of that 110 billion with your own 4 billion in 2012 there are $4 billion company. Actually not right now. We're thinking about, okay, these things are the new platform. Where is the value in going and virtualizing simplifying and integrating the mall with a layer of software that becomes the new integration software for all things multi cloud. Yeah. So it's interesting when I connect the dots with that to Nutanix is going to be going through its own transformation and you've talked publicly a lot about, you know, you sit on the board of Adobe that moved from software scripted is challenging. >>What I want to understand is what does that end result of these subscription model? What does that mean for your customers and how they can, you know, change that relationship. Okay. I talked about this in my keynote as well. The why of subscription. I think the very fact that we've decoupled the entitlement, uh, from hardware was the first change for us. You know, the fact that software can live anywhere. And on top of that, what subscription delivers is this notion of residual value where you can say, look, if I have unused products and unused, uh, terms on, on some of these products, can I use them for other things? Actually. So it provides a very agile procurement framework that is very new to the world of infrastructure actually. And yet we've had a ton of shelfware in infrastructure in general and a on-prem software in general, even in the public cloud that a lot of shelfware do. I think the ability to really go and repurpose stuff for new things that you want to buy provides a lot of optionality to our customers. You know, subscription also is about bite sizing thing so you don't have to buy big things, you know, and delivering it in real time. So I think, uh, you will see more and more of a consumption model change towards subscription in the coming years. >>It talking about the value of Nutanix in this multi-cloud world and you're, and you're talking about how customers really want that optionality. We're here in Copenhagen. How would you say the U S customers are different from the European customers in terms of what they're looking for or are they different? You >>know, uh, they're very similar because there's ton of global companies out there who have local offices and such in the global 2000 has tentacles everywhere. Uh, I think in some ways where they do differ is when it comes to the partner community and the channel and the system integrators, they're actually more influential here in Europe and Asia Pacific than in the U S because most of the talent in the U S goes and works for companies like us. And, uh, most of the talent in Europe, in Asia Pacific, they work for the channel and the system integrators. So how we actually work with them and learn from them and educate them on the, on the transformation I think is basically the only thing that's different. All right. Steerage, uh, w one of the feedback I got from customers is something that I hear at the Amazon show. I'm inundated with so much new stuff, you know, I can't keep up with it. >>Um, what might you explain a little bit kind of the portfolio and also if you can just organizationally how you think of this. You know, when we hear, you know, Amazon does their two pizza teams and they scale is very different from a traditional software infrastructure companies. So it's a great, uh, a point in, one of my favorite sort of things to think about these days is how do you not sell things that sell an experience. It's very, very important to differentiate the two because you know, you can build a ton of things. And then the question is if you've left the integration as an exercise to the reader or to the customer and you're basically telling them, look, you can as well buy best of breed from other companies in integrated on your own. So the job of integration and to really sell an experiences has to be left, shifted to companies like us. >>And that's what we've been doing with our products. You know, we are really bringing them together. When you say all together now it's also about our products actually it's the portfolio around data, making sure that we are really bringing them all together. They can leverage each other. One sits on top of the other one tiers to the other. They can share common policy policy engines and things like that. I mean what we're doing with security for example, is bringing multicloud with the old world of micro segmentation. Actually, you know, there's a lot of integration that's going on yet we want to provide each of these GMs autonomy because you know, at some level, uh, they are all looking for individual use cases and workflows and they're looking for mastery, which is like how do I master, uh, what I do well with my customers, but in the purpose has to be more than their own actually know. >>And like you think about autonomy, mastery, purpose, you know, one of Dan Pink's philosophies of motivation are general managers. They're motivated if you give them amp, you know, autonomy, mastery and purpose. But at the end of the day, the purpose is customer driven. It's not driven by products is driven by customers. It's during my customer's experience rather than the general managers, things they're actually building to the customers. Just one followup. When I think about, you know, one of the challenges I hear inside customers and I thought we'd made more progress is still a lot of silos. I talked to customers that are like, well, you know, I, I've deployed Nutanix and I love it, but there's this group over here and they're doing something different and they're certified or they're starting to use it, or Oh my God, this developer team spun something up and didn't pay any attention. So, you know, it was supposed to get everything back under control and, and manage it and work with the business. >>But, you know, I feel like the customers haven't made a lot of progress on that journey in the last 10 years. What's your feedback from customers? It's very true. Look, I think, uh, what you just said is also about autonomy for the developers and autonomy for that other team and such. So you can't force fit everything into single size. You know, this one size fits all kind of a philosophy. That's where there's a bell curve of adoption in any technology. I mean, even today, if you think of the hyperscalers, you know, you might think that they have it all. They have 2% of the market, you know, and that's how big this market really is. So I think going back to understanding that each of these groups actually has skill sets that are different. They're used to doing things a certain way and unless you go and weave it with them, you know what I tell people is you want to walk to where the customer is before you walk with them to where you want them to be actually. >>So walking to where the customer is not going to the private cloud. You know, we could easily have said, look, let's banish all this. Let's build everything as an off prem cloud service 10 years ago. But he said, the market is not there yet. Similarly, we said we got to build appliances because right now the white box market is not there yet for the enterprise. Then when we came out of it, we said, look, the market is already there. Let's walk with them with pure software now subscription. We did the same with the underlying marginalization software below Nutanix. We said, let's walk the world where the customers, let's run on top of VMware if that's what it takes, and then walk with them to where we want them to be, which is an invisible hypervisor and such. So I think we've got to keep doing this. You know, where, let's remove the hubris from a innovation in Silicon Valley and a lot of hubris about these things that we know it all. I think when you try to go and understand and have the entity for the customer is when magical things happening. >>That's a fantastic note to end on a dear AJ, thank you so much for coming back on the cube. It's always a pleasure talking to you. Thank you. I'm Rebecca Knight for Stu Miniman. Stay tuned for more from Nutanix dot. Next.