>>Locke from Las Vegas. It's the cube hovering AWS reinvent 2019 brought to you by Amazon web services and along with its ecosystem partners. >>Welcome back to the cube Lisa Martin with Stu Miniman and we are alive on the show floor at AWS reinvent 19 with thousands of people. Stu and I have one of our cube Olam back. Joining us, we've got Gail Habermann, senior director of cloud services from new chats. Welcome back. Thank you for having me. And you're on brand with your Nutanix pin for president though. Nutanix right here. All right, so here we are, day three of re-invent 65,000 or so folks here. This is show floor has been nonstop for days. Big theme as been about outpost and what outposts and what AWS is doing there. But Newtanics you guys have been talking about hybrid cloud for years. What does all of the buzz about outpost? What does that mean for you guys? >>Yeah, I think, uh, this GA really validates our strategy and what we've been hearing from customers for many years around the need for hybrid and more broadly, I think consistency, consistency across the environments as a way or means to actually adopt hybrid, uh, ineffective manner is a longterm strategy. And I think, uh, AWS now realizing that and working in this direction, we see that with outpost and with a weather announcing with local as well. The idea is that you really need to have a consistent way to manage across different environments and ideally same construct as well. And that's what they're doing specifically with outpost. Uh, the direction we're being taking is the same where our software can run both on-prem but also in public cloud and edge so that the same applications, whether traditional or modern can run in the same way. So that not only mobility is easy, but people can use the same skill sets that they've developed over the many years, uh, across different environments. >>Yeah. Kelly, it's been fascinating for me to watch the maturation of the market. Of course. Newtanics his original design was, let's take these hyperscale type of architectures and bring it to the enterprise. Now we're seeing the intersection of what's happening at the enterprise and the public cloud and the environment. But you know, tile back a few years. The first time Newtanics came to this show, it was right after the acquisition of a small company called XY on and it was like, okay, it was exciting, but the Newtanics and Amazon connection was, we're trying to all figure out how the dots go together. Fast forward to today, uh, you know, bring us up to, you know, how Amazon, Nutanix and those solutions work together for your customers. >>Sure. So the latest initiative that we've announced as early access is Nutanix clusters where we use our software not only on prem now, but also on AWS bare metal instances. So for those who know, our software for many years have collapsed storage and compute into a single pool of resources that customers can deploy very easily and scale out as needed on a variety of hardware platforms. Traditionally in their data centers. Now we use the exact same software but on AWS, Bermuda instances. And what that means is that the same applications as is can be used either on prem or public cloud. So it's really easy for customers, for their business and mission. A mission critical applications. >>Yeah. I want to highlight a thing you talked about there, that bare metal service from Amazon, which is a relatively new thing. My understanding that was designed for the VMware on AWS, but they're opening up for ecosystem partners to do. And you said Nutanix clusters, is that what I had heard about at dot. Nexen was called XY clusters before. >>Yes. As part of this early access, we've renamed this, um, to Nutanix lessors, but this is the same idea, uh, in the idea is really that customers can now use our software. Uh, in AWS you see other cloud vendors also starting to offer bare metal services for this exact reason. And we are really evolving our company as well, where our software itself is going to be portable. So customers know they deploy our software, for example, on prem today they have a direct path to AWS. And other clouds in the future because we have heard from many customers that perhaps replatform let's say to AWS now, they're not sure what to do if they ever wanted to go to another vendor. Right. Um, so what we were trying to do is have a single platform that can go, can support multiple clouds and also the software itself has to be portable. And so that's the path we're on. >>What about portability? What are some of the key use cases that it will enable customers to achieve? >>Yeah, so many, many times now we hear that the customers are not looking to manage their physical infrastructure anymore. And so in cases where perhaps they acquired multiple companies and they have kind of a data center sprawl, they want to consolidate, one option is to consolidate into a data SQL data center. But another option now would be to consolidate into AWS location near them or in the region that they need. But the key here in the case of clusters is that the same VMs, same third party integrations that have had daily practices cannot work simply managed on AWS as opposed to managing their own data center. So it eases the operational burden, but it does not require a big lift and replatforming to achieve that. >>Yeah. So I was hearing, sorry, so I was hearing one of the loud and clear when you were saying that operational efficiency seems pretty loud and clear as a key benefit. >>Alright. So kill what you're describing there really reminds me of what I'm hearing from customers when they're talking about one of the reasons that they're adopting Coobernetti's. Uh, of course Amazon has a, you know, various ways to leverage Kubernetes socially EKS day down to the far gate, uh, it being supported there. Um, I know has carbon two carbon Nutanix clusters, how does that go together in the whole group and Eddie's story? Yes. >>So when I talk about clusters, it's really the, the entire South of that that we have that can be used across the, across the environments in that software stack includes many aspects to it. Of course the core is does having very resilient infrastructure software that you can run applications on, but it has many other phases to it. And one of them is containers. So like you run virtual machines either on our hypervisor or third party hypervisors. You can also run containers on any Coubernetties or our Kubernetes that we support as part of that software. And that whole thing is portable. So really what I'm talking about here is very foundational and definitely supports carbon as well. So customers know that both traditional and modern applications can, can be poured across clouds. Give us some customer examples where you've seen a legacy enterprise that has to transform in order to stay in business. >>I was working with Nutanix to do just that. Yes. So we have many customers, especially on the high end of the market and to your point, pharmaceuticals with security concerns, financial services that want to modernize, but they have very heavy investments in their traditional and business critical applications. And now that their cloud journey is maturing, they want to address those workloads. Those workloads are very hard to migrate or to replatform specifically. So they're looking for this way to maintain all the investments that they've done over years, but also get the benefits of public clouds where it's appropriate either for migration or for bursting. And so having that same software that could run the same VMs as is across multiple environments is a perfect solution for them. You know, eliminating the need to utilize different cloud native services. Maybe they'll do that over time, but right now this really helps them save millions because we hear from many customers. To your point, the CIO has the mandate to do this transformation, but I can't do it. Or my teams have resistance to do it because of this investments. >>Yeah, kill. I'm glad. Glad you're hitting on that transfer nation note because Nutanix itself has gone through a bit of a transformation recently, all software, that model, it feels like we've kind of gone through that transition. What does that help Nutanix learn when when you're working with your customers that you know, transformation is not easy, that the keynote talked about, that you need leadership involved and this chest can't be an incremental thing. You need to take bold moves to move things forward. And Nutanix itself has gone through some own of its own transformation. Absolutely. >>As always with Nutanix, we were very aggressive with execution, both in product velocity and here also in terms of business models. So we've moved from hardware to software and now to subscription. We find that customers absolutely love the notion that they have a lot more flexibility in terms of subscription. And as I mentioned before, we're evolving this further to support multiple clouds. And because we believe the, the five to 10 years ahead of us are going to be all about cloud everywhere rather than just on-prem. Uh, we need to support that in terms of our motto. And so we're going through that transformation ourselves. >>One of the things also that was talked about this week is just, well, maybe not talked about as multi-cloud, right? That's kind of a four letter word for Amazon, but it is often an operating model that we see a lot of customers are in for various reasons. Maybe not strategic. Maybe it's more we've inherited this or an enterprise as acquired smaller companies that have myriad cloud solutions and this is more of a reality than anything else. Some of the many announcements that AWS has made this week. You talked about this sort of validating the direction that Nutanix has been going in, but from what is the signal to you in terms of of Amazon's own evolution? >>Yes, I think we are really seeing an evolution, you know, while resisting the change to some extent. So I agree with you. Moldy cows, absolute no-no hybrid was a no-no. Now, hybrid is embraced, I think for a hybrid. There really are trying to reach for greater adoption for, I think the hard part. Like I mentioned before, business and mission critical applications, that's the main thing. I think with multi there's still resistance, but it's absolutely critical. Like you're saying, every EBC meeting that I've been here, customers talk about multi cloud because of organic adoption or evolution or acquisitions and so it's absolutely critical to have tuning like our hybrid cloud services that support multiple clouds. So we have services that support governance across clouds, cost optimization, security, compliance, automation, self-service. All these things really help customers, customers drive towards a more unified or harmonized way of managing multiple environments. And it's absolutely critical. I agree. >>We look into like a magic crystal ball kind of in the spirit of evolution. We look at cloud one. Dot. Oh, John furrier talks a lot about cloud two. Dot. Oh no. What if you look, say down the road the next five years, what do you think the state of cloud is going to look like? >>Yeah, I think our vision has been, and I really see this materializing as cloud everywhere rather than thinking about cloud is a centralized place where that is the cloud. Uh, if you think about even, uh, edge requiring heavy local processing, real compute, real storage, uh, very sensitive in terms of latency for networking. Uh, maybe our car is even right, are going to be a little mobile data centers. And so there's going to be a need to have cloud everywhere while still offloading some stuff for centralized processing. So we really need to find a way to bring that cloud everywhere. And what we've been working at Newtanics is towards that division of bringing that platform that has strong resiliency, uh, uh, very good latency sensitive workloads everywhere we might need it, uh, in preparation for that vision. And I think it's going to be very exciting to see how all these vendors and customers evolve their environment over time. It's going to be, I think, very different from what we thought about 20 years ago for sure. >>Do you see any one industry in particular as really right for this to be able to do, not just bring cloud everywhere but to live it and really completely flip an industry on its head? Anything that really kind of pops into your mind? >>Um, I'm not sure. I think in terms of vision it's going to be across the industries, but the more you have applications that do require that edge processing to be, again, low latency and robust. So IOT use cases, for example, with cus with retail, uh, maybe manufacturing and so on. I think we're going to see these guys lead the, the wave here because they simply cannot offload everything to the cloud, but others are going to follow it because it just makes sense. And if it's not an anomaly, then they'll be more comfortable in that process. >>So much change to come, but also so much opportunity. Gil, thank you for joining Stu and me on the cube this morning. Great to be here. Thank you very much. Our pleasure for Stu Miniman. I'm Lisa Martin and you're watching the cube live from AWS, reinvent 19 from Vegas. Thanks for watching.

>>Live from Orlando, Florida. It's the cube covering Microsoft ignite brought to you by Cohesity. >>Hello everyone and welcome back to the cubes live coverage of Microsoft ignite 2019 here in Orlando. I'm your host, Rebecca Knight, along with my co host Stu minimun. We are joined by Chris Weiberg. He is the vice president of product marketing at Cohesity. Thank you so much for coming on the show and for providing us with this great space, this prime real estate. We really appreciate it. >>Spot on the show floor and I hope this is working out for you guys here with uh, with all of us branding and so on behind >>it has been terrific as as we 26,000 people from around the world here at the orange County convention center. We'll talk about how the conference has been for you here at Cohesity. >>I think it's gone really, really well. I mean, apart from the loverly brute booth property we have right here, um, some of the keynote messages around the importance of hybrid cloud moving forward with what Microsoft's doing with arc and things like that, um, really resonate with how we see the market. So a couple of the announces we've made have been around support for Azure stack and for the AVS, the Azure VMware solution. And, uh, we, that's just what we see with our customers across the board. And I think Theresa actually mentioned this yesterday, that if you look forward at most organizations cloud journey, they end up somewhere in that hybrid range, right? They may not all be there today and maybe just a little bit of sass, Ooh, three 65 to start off with, for example. But, you know, looking ahead, unless you're natively born in the cloud, and that's typically small organizations. Most mid to large enterprises are hybrid cloud, >>yours that are not as familiar with Cohesity, which is a company that has growing from strength to strength. Tell us a little bit about what >>yeah, yeah, yeah, sure. So, uh, we are very much a software defined data management platform. And typically when I say that to people, I get blank stares to begin with, right? But let me, let me tell you really what we've thought about. And, and this goes back to, um, the heritage of our founder. He, uh, before he cofounded Newtanics, he was the lead engineer on the Google file system. And the, the philosophy has for Cohesity and the direction that we're going is very much based upon his experiences there. If you build a shared nothing distributed file system and you do that right, you establish a great platform to build upon, right? And so if you think about what Google did, they did that, um, with the file system that today runs many things, right? Uh, Gmail, YouTube, all the G suite apps. Um, but the first thing is, is they built that file system and then they figured out how to manage that in a distributed fashion, right? >>Because of their points of presence are all over the, the globe these days. Uh, and then on that they started delivering applications. But if you think back, the very first application Google delivered was what the search, right? That's, that's how that became known as, as, as a company, as Google search. And, and so for us, we're taking that same mindset towards dealing with enterprise data. So if Google does a great job with data and the consumer world for the, that they own and operate, organizations don't have that luxury of having Google come in and crawl and managing index all their data, right? We can help do that. So the journey begins with the genius behind our distributed file system that we call span Fs. And that's what a lot of the intellectual property has gone into is building that file system of that truly is, um, that's shared nothing architecture scales from a on-prem in your data center, core to the edge to the cloud. >>And then being able to produce a manageability layer on top of that, something we call Helio's that manages all the data across various sites you may have managed by Cohesity. And then our first app, if you will, on top of that platform really is data protection, right? So people may know as first and foremost as a backup and recovery company. And absolutely that's, that's something we're really, really good at. I would put us head to head against anybody else on the show floor here in, in that regard. And, and candidly, many large enterprise customers have done that with us and, and chosen us as their solution. Um, but I think from there the question is once you amass the data, uh, what can you do with it and, and how can you get more out of it? So if you look at backup and recovery, I think traditionally that's been largely viewed by it. >>Operators as an insurance policy, it's, there is something goes wrong. Uh, but we believe you can do more than that. You can not only have that insurance policy to help with things like disaster recovery and coming back from ransomware attacks and so on, but how can you do things like, uh, put analytics on top of it to get more out of it, get better insights out of it. Um, how can you have another customer? That store is all their customer care phone calls. It's a voice object, right? Kind of opaque, but they want to transcribe that. Why don't you do this transcription services on top of the data that you already have from that backup and recovery solution. And so, you know, get the data through backup, get the data through files and objects. I think David and I talked about that with you earlier. >>Uh, and that's a great way to start to aggregate and consolidate not only the data in your enterprise, but also all the infrastructure silos that are out there. And so that's problem one that we solve. And then we go from there. >> So Chris, when I think about all the various customers here, one thing they're dealing with, there's a lot of change. They've got their business challenges, whether it's adopting the cloud, looking at edge, right? Adopting containerization. Yeah. It's always defined by the change that's going on in their environment. Traditional backup and recovery was please don't change everything. I had my backup window, my administrator, I had the program that I'd used for 15 or 20 years that I trust. And I know, and I please don't sneeze on it because I've got it the way that I like it over the last like five years. >>Companies are because of that change. They're, they're looking at new solutions, they're looking at other environments. Tell us how Cohesity's riding that wave to move, you know, not like the enterprise is moving. Enterprises are moving fast. Right? But they're at least looking and that if they don't make some move, uh, you know, everybody else has, has moved along, so they need to at least be a little bit more agile and fast. >> Yeah. Well, I think, uh, you know, first of all, thank you for realizing that oftentimes our number one competitors that do nothing option, right? It's, I've done this forever, this way. Why change? Um, but, but to your comment about, you know, the backup window, well, there's no such thing anymore for most companies. It's seven by 24 by three 65. And so that alone I think is causing people to step back. And say, Hey, is the way that I used to do things still the right answer or is there a better way? >>And, and so that's often the beginning of a conversation we'll have where, you know, maybe, uh, their, their current, uh, contract with an existing provider is coming to a point where, uh, there's a window for renewal and they, and they want to look at something different. Um, but, but I do think, you know, and we had a customer panel earlier today at the show were a couple of law firms are talking about this. They just don't have the luxury of time they used to to deal with this. And so that, that sort of causes change whether you like it or not. And so that's often how we begin that conversation. Even though, to your point, these folks sometimes aren't the most, um, uh, risk embracing crowd in it, right? They're not on the bleeding edge all the time because if you're in the insurance policy, guys, you don't want to mess that up, right? >>Uh, but, but that's what we find is, is the disruption we're bringing in the market creates an opportunity to look at how you do things differently. Uh, w we had a, another customer panel back at VMworld in San Francisco this year where one of the customers had actually three different providers. One that was doing backup software, uh, one that was target storage and another that was the media gateways to handle some of their information. He was happy with all of those. But when he looked at that and he said, wait a second, instead of dealing with three companies that can do all the one and I can per data center eliminate about a half a rack of gear, he said that, that for me was it, that was a no brainer that led me to you guys. And so that's what we're saying. >>So we as a former it practitioner yourself, I'm curious to know how your background helps you get inside the brains of these people who are making decisions for, you said the do nothing option is compelling because? Because it's easy and yet it is the wrong way to go because in this ever changing world that that's risky in and of it. >>well it's, it's, it's always a risk reward balance. Right? And, and so I think whenever you're introduced to something new to the market and new concept, um, you ha, you feel the pain as, as a, as an organization. Cause you're having to educate people about there is a better way, right? I mean, I mean, think about, um, let's use Mohit form a company. Nutanix is an example of that. I remember the battles early on. People are scratching their heads, what is this HCI thing? I cause I do stories this way and I do, uh, compute this way and I do networking this way and I have my existing vendors, they put it all together and it took them awhile to get going. But when they did it that you really took off and, and I can think of multiple examples. I mean, Apple and the iPhone, what have you. >>Right. Um, and so I, we're sort of at that stage as a company where people are just starting to get their head around the opportunity we're putting on the table by disrupting the way things run and actually making their lives better. Um, and, and so it's, it's a, it's not just, you know, having an understanding of that from my background. Um, it's then being able to articulate the benefits, not just to the organizations looking to save money and do things more efficiently, but actually to the, the it operators themselves. Right? I mean, you talked to Theresa about this a bit yesterday. It burnout is a thing. And anything you can do to make manageability and automation easier, uh, the better off the folks actually doing the work are. And so that's something we care about deeply as well. It's not just, you know, saving money. >>It's, it's giving you a better way to do it. And, and ideally, uh, making, taking the complexity out of the puzzle you're managing today and, and making it easier. Simplifying it. So Chris, one of the challenges is as you were talking about, you can replace multiple solutions out there, but it means that there are multiple constituencies that you need to talk to and position your product. So, you know, with your marketing hat, how do you look at the roles and the message that we're going that you need to get to? Super, we're going to question. So my team will appreciate that you asked that. So one of the first things I did when I came onboard a few months back, let's say, Hey guys, we really need to sit down and think through the different personas, right? Classic marketing approach that we're talking to and really understand, um, what's in their heads, not only today but formerly and then what are they looking at going forward? Cause if you're going to cross that chasm, you need to understand that whole life cycle and what are the things that you can grab onto that draw their attention into the solutions we provide. And so we're going through an exercise right now to refresh those personas and be able to arm our field and our partners to have those conversations cause it does touch on different people in the data center. Absolutely true. >>So what, I wanted to return our conversation and come full circle with the very beginning of what is resonating with you here at this show. There've been so many new product announcements, started talking about Azure Ark as as sort of something that is catching your interest. What are you going to take back with you when the show's over? Chatting >>with some of our PM team, uh, earlier this week, um, we have our own management solution and we've done a lot to simplify it and make it easy to use. But as is the case for many providers, we are a building block in a bigger data center strategy. And, and so importantly, uh, while I love our console, a lot of people may not want to use it. We, we may not be the center of the management universe. And so something like arc and you saw this in, in what they demo now just being able to manage an Azure environment, but reaching across the aisle to AWS and so on. You know, we, we need to be able to fit into that management framework. And by the way, they're just one provider that does that. You know, the Atmos guys are out there and others. Um, and, and so the good news from a Cohesity standpoint is the products and built ground up with an API first approach. >>And what that means is, uh, you can take those declarative statements that you have in let's pretend someday as your Ark and use that to orchestrate deployment and management of Cohesity as well. And that, that is candidly one of the beauties of being a software defined solution. We thought about that from the ground up. And so I think we're not only ready for today, but also for the future. Alright. Uh, Chris, want to give you any other kind of customer aha moments or things that are brought through a final takeaways, uh, from, from Cohesity at the show? Yeah, I, I think, you know, uh, customers are still discovering us is, is an aha for me. The, the big change that I've seen in, in the booth behind us, uh, year over year as they think in the past, uh, we've only been an operations really selling for three years. >>It was who are you guys and what's up with all the green, right? This year the conversation has shifted to, Hey Cohesity, I know you guys are, I'm looking at changing things up in my software defined data center. I think you might be a part of that. So tell me why you're different. And so I'm really happy to be here and get the opportunity to have that discussion this year versus where we were last year. And again, I think, um, the types of questions that we're getting are much more focused on use case. How can you help me solve this pain point, this problem? Uh, you know, ransomware has been a constant conversation in the booth and, and the ability that we have because of what we've done, again, back down the file system to do what we call an instant mass restore. That's an interesting feature on a data sheet, but I'll tell you what, when you've been subject to a ransomware attack and you're, you're just lights out, that ability to bring back to the whole environment very quickly at once really is a differentiator for us. And so it's those sorts of conversations we're having this year, which is, which is a nice step forward. And so hopefully, you know, we'll come back next year and things are on that upward path even more. So. Thank you so much Chris. Wiborg pleasure having you on the show. Yeah, great to be here. Thanks guys. >>I'm Rebecca Knight for Sue minimun. Stay tuned for more of the cube.

>>Live from Copenhagen, Denmark. It's the cube covering Nutanix dot. Next 2019 brought to you by Nutanix. >>Welcome back everyone to the cubes live coverage of next here in Copenhagen. We are of course here at the Nutanix show. We are wrapping up a fantastic today show. I'm your host, Rebecca Knight. Been Cosa hosting alongside of Stu Miniman. We are joined by Simon Taylor. He is the CEO of haiku, a good friend of the cube. Thank you so much for coming back on the show. It's a pleasure to be here. It's great to see you guys again. Final guest. Oh my gosh. It's a, it's a fare to stay interested in your energy. Yes. So for our viewers who are not as familiar with haiku, tell us a little bit about your business and how you are a strategic partner of Nutanix. >> Sure, sure. So haiku actually is a software company that focuses on data protection as a service. We actually started by spinning out of a much larger company called calm train that had about a thousand engineers and was doing all sorts of things, but they had an amazing talent for building backup and recovery software. >>Um, my vision was really that we can move up the value chain and we can establish ourselves as our own brand, as long as we could find a place in the market that was fast growing, building like a rocket ship and was really requiring a new kind of data protection and backup. And honestly, as soon as we fell, we saw Nutanix, we sort of fell in love. We realized that, you know, they had developed an entirely new category of business with hyperconverged and they were really a pioneer in that space. So we said is why don't we build the world's first purpose-built backup and recovery for Nutanix? And that's exactly what we did. And I think, you know, Stu was actually one of the first people to ever hear about it. Uh, we came on the cube and we talked about that. We've GA that in 2017 in July. I think@that.next, um, so just two and a half years later, we now have 1200 customers and we're in 62 countries around the world. So it's been absolutely astonishing. It's been wonderful growth. We're seeing 300% year over year growth. Uh, and really a lot of that is just based on our ability to protect the data of Nutanix customers around the world. >>Well and and Simon, right? That early question was, is new CanOx is going to be big enough to support ISV is that, you know, can run the, you know, grow their business underneath them before we get further and talk about mine and everything. Give us a little bit, you know, the state of the state for haiku because started with Nutanix, but that's not the only solution they are offering Dave. So just give us kind of the snapshot of the whole business. >>What we realized as we were building out high Q in this purpose build backup recovery for new TEDx. We said that's the on-prem, you know, but there's a lot of on prem that is still legacy three tier architecture. So we added a VMware product. But really the goal was to offer true multi-cloud data protection as a service. So what we did is we built the independent purpose-built backup and recovery service from Nutanix, one for VMware. Then we built the world's first purpose build backup as a service for Google cloud. And I'm really thrilled to announce the next month we're launching Azure backup as well. And the brilliant thing about our system and our solution is that we actually enabled customers to not only back up their data independently for that cloud, but that then migrate their data to whatever other cloud they want to use. So we actually becomes data protection as a service, data migration, and dr. >>So for, for customers, this is wonderful, but how is it to be strategic partners with all of these big players? >> Oh yeah, absolutely. I think you have to place your bets, right? So if you notice, I didn't say AWS and almost every company that I talked to says, why wouldn't you start with AWS? They're the biggest, you know, that's never been our philosophy. You know, I think the fact that we attach ourselves to Nutanix so early, not just because they were a rocket ship on fire, but also because we truly believed in their vision. We believe in the Nutanix products, we love Daraja entire philosophy around simplicity and customer delight and we felt like we could be students of Nutanix, we could actually build out our product with those same philosophies and principles in mind. You know? So I think really going deep with Nutanix is number one for us remains number one. I would also say though that you know, Google has been an excellent partner and Microsoft been an excellent partner. So with the large cloud providers you have to take a different approach. You cannot offer a downloadable product, right? All of our public cloud backup and recovery is a true managed service. You go into their app store, you turn it on rather than download it, you configure and you're able to perform all your backup and do all your recovery right from the console. >>All right, so Simon let, let's get into the kind of the, the, the guts of what's happening at Nutanix. Mine, of course is a partnership to extend for data protection, partnering with Veeam and haikus as a, as the first two partners. Uh, the other thing that everybody's pretty excited about is XY clusters. And that sounds like, and we've talked to Newtanics people, you know, as Nutanix brings their stack into the clouds, not just on the clouds, will that pull things like mine along with them. And so, so give us what you're seeing with mine first and maybe he's, I clusters along. >>Yeah. So maybe we start with mine, right? This whole concept that I think that these guys have pioneered and they've done a really terrific job of it. I think, you know, the, the vision there, and you know, I count marketing or Meyer in this group and Tim Isaacs and some wonderful folks on the product team in Nutanix. Their vision was, you know, there's rubric and there's Cohesity, there's these sort of large secondary storage platforms. Personally, when I look at them, what I see as Newtanics with a backup workload, right? And I think that, you know, Nutanix being the original is the best. It's the most complete solution. And it's very, very comprehensive. So I think the, the tannics folks understood this intuitively and their idea was instead of us building our own backup and going after that space, we've got amazing partners like haiku. Why don't we just natively integrate them into the mind platform and offer that sort of secondary storage workload, uh, as a key part of Nutanix is product proposition. >>So the really exciting thing for us is that we are skewed up with Nutanix. Nutanix, we'll be able to resell haiku as a part of mine. Uh, and I think that's gonna really complete their end tour tire story when it comes to being able to own the data center, uh, and really own the sort of cloud in general. You know. So I think your second question still was about clusters. And I think that the answer there is very simple. You know, multi Gloucester is, has become extremely important for Nutanix customers. They've done a great job of going after that. The simple fact is if you don't support XY clusters as a backup vendor, you really can't compete in this market. So I'm really thrilled to announce, of course, that haiku is the first backup recovery vendor that does support. Gluster. >>Okay. So interesting. We talked about how you hadn't done a solution for AWS. Sounds like this might be a path for you to get with Nutanix onto AWS. >>Absolutely, absolutely. And again, for us it's not about looking for some Trojan horse or backdoor into a go to market strategy. It's about making sure that the customers are truly delighted by the value that we provide. And I think that when we go after a specific market, we want to do it the best, you know, so we don't go shallow and just sort of check the box. We want to make sure, for example, when we build out Azure that we're not just dealing with, you know, the, the general principle of backing up and keeping things consistent. We want to make sure the applications people are running on Azure or supported by haiku. That's what we do with Nutanix. That's what we do with GCP. We want to always go as deep as possible so we can really compliment the platform in a really, really comprehensive way. >>One of the things you said earlier was that your philosophy is very much aligned with Nutanix, your your end goal to simplify and delight the customer, uh, this, this much more intuitive, uh, youth and user interface. So talk a little bit about how you, you said you wanted to become a student of Nutanix, yo, this, this cross company learning is very interesting to me. How, how, what have you learned? Yeah. What have you learned and how do you go about being tutored by your customers? >>No, I'm a very visual guy, right? And whenever I think about Nutanix, I always had this image in my head. All right. Whenever I thought about legacy, three-tier architecture and the move to hyperconverged, rather, I always pictured an 80 stereo system. Remember those big eighties boxes? And they have all the graphic equalizers and all the way down. And some kid would come and push them all down. You could never reset the darn things, you know? And then along comes, you know, automation and suddenly, you know, you press a button and you listen to jazz and it sounds like good jazz and the treble and the bass all fixed themselves. You know, I effectively think that Nutanix brought that same concept, funnily enough into the data center. They simplified so much that was impossible to handle for admins across the world. They made it so simple to use their product that actually the customers could start to enjoy their work more. >>And I really love that. That's a true, that's a really an intangible sort of value proposition that I think people don't talk about it enough. Yes, you want to save time. Yes, you want to save money, but if you could enjoy your job more as a result of getting a product, what's better than that? Um, so I think that philosophy is something we baked into haiku in the following ways. You know, the first is when we were designing the UI, we wanted it to look and feel like the platform it supports. So when you use haiku for Nutanix, it looks like prism, when you are using our console for GCP, you're gonna feel like you're using GCP. The idea is that backup and recovery should be an extension of that cloud expression, that platform, so that the customer who is an expert with that platform can easily manage this with no training at all. So again, driving that simplicity right there and in the platform. >>Yeah. So Simon, you know, one of the things we love to do is get hear from customers and what they're doing. Of course you've got 1200 customers that are Nutanix customers. So we'd love to hear, you know, any insights you have in a lot of discussion about AHV in the last 12 months has been about half of the deployment. Is there anything around HV or any of the, you know, new software features and products and experiences that Nutanix has been launching that you hear customers buzzing and talking to you about? >>I mean, I, I, the first thing I would say is it is truly a multicloud world now. Um, I think that legacy vendors are having a harder and harder time coping with the fact that cloud washing no longer works. You know, if you show up to the market and you say, Oh, this, now I can deploy an agent into this cloud, it's sort of stop, stop, don't say agent around me. You know? So I think, I think the ability to really natively integrate into any of these clouds and support all of these clouds equally is key. You know? So in the past a vendor would start with one thing and it would be great, right? And I won't use names here, but then they would do something else. They might move to another hypervisor and it was a little bit less great. Right. And I think that that notion has to change in a multicloud world, which brings me to the concept of HV. >>I think that HV has really grown. I mean, I would say that right now, you know, over half of our customers are HV customers. And I would say that that grows every single quarter and it not only grows in terms of net new logos, it also grows in terms of existing customers that we're finding SWAT to switch to HV and they want to switch fast. You know, they don't want to pay the V tax anymore, but more than that, I think they're seeing HV as a really robust enterprise hypervisor that really meets the complete need for the customer. And I think that's, that's been terrific to watch. So when you hear at.next, and this is not your first hot next, but what kinds of conversations are you having? What's been interesting to you? What are you going to take back to haiku? Yeah, head back to Brookline. Yeah. >>I mean obviously there's all the new stuff. I mean, Kubernetes, you know, containers. Um, I think these are all things we've been working on for some time. We'll have some surprises for you guys in Q4 at the end of Q four around that. Um, but you know, I think the big takeaway for me is we spent the first two years building our brand, getting the word out there, proving to companies and customers around the world that we were truly enterprise ready cause we were the new kid on the block. And you have to sort of start somewhere and show that. I think now we, you know, we added physical last year, we added tape support, we've really got all of the major applications covered at this point. I think that conversation, we've checked the box, right? So today's conversations are about what's next, how much more deeply will you integrate with Nutanix? >>How can I use Nutanix to then manage my data in the cloud and bring it back again? And can haikus support that or will it distract me? And you know, the simple answer is it will support that completely because it's so natively integrated. You know. And again, I think when you choose a platform at this stage, and this is something we've seen again and again and again, people do not want a second silo, right? In order to, you know, run their backup and recovery. You know, customers who are choosing Nutanix or choosing any platform want to run that platform and they want to make that one holistic experience. You know, they want to reduce the training required and they want to make sure they get the most out of their investment. So we're where I think two or three years ago, Stu, when we first met, everybody was trying new things, right? It was sort of, there were all these new platforms and it was all very exciting. I think now people are doubling, tripling, quadrupling down on the platforms they fundamentally believe in. And we're thrilled about that because we support those platforms and we'll continue to do so. >>Great. Excellent little. Simon, thank you so much for coming on the cube. It was a real pleasure talking to you and it's been great. Yes, no, absolutely. Thank you very much. Thank you so much. Thank you for having me. That wraps up two brilliant days in Copenhagen at the Bella center at Nutanix dot. Next. Thank you so much for joining us and we hope to see you next time.

>>Live from Copenhagen, Denmark. It's the cube covering Nutanix dot. Next 2019 brought to you by Nutanix. >>Welcome back everyone to the cubes live coverage of Nutanix. Dot. Next we are here in Copenhagen, Denmark. I'm your host, Rebecca Knight, along with Stu minimun. We are joined by Nicola Bosun awic. He is the VP GM desktop services at Newtanics. Thanks so much for coming on the show. And also you piss Carr who is an industry analyst and and the many time guest on the cube. That's right. Thank you so much for coming on the show. So you are actually the founder of frame and frame was bought by Nutanix a about a year ago. So tell us a little bit about the acquisition, how its acquisitions are challenging. How has it has, how has it been going? >>It's mayor great year. Uh, there's no better place than a tannics to do end user computing in VDI. And that's what frame was all about. How we make it simple. Uh, that was also all about Newtanics. How do you make computing simple, fast, delightful, and um, we've done, uh, so many things to really bridge that world of on prem and cloud off traditional legacy VDI, like Citrix and VMware on hyperconverged infrastructure and now new broker like frame. And we are really looking at that as one end user computing team and just do what's right for the customers. So it's been a blast. Yeah. Nicola, you know, last year when we had you on, we talked a lot about frame, so you've got a broader mandate now to do the whole desktop services. Give us your view of the landscape a little bit out there as you know, definitely. >>I understand, you know, VDI traditionally, boy was it complicated building that stack, the infrastructure and the software pieces. Um, you know, where are your customers today and you know, how's the industry doing it a whole on that modernization journey. >> Uh, it, as I said, it's been a great 12 months. If you're in VDI. A lot of people who are in the traditional VDI world with brokers like Citrix and VMware are looking to modernize their data centers and there is no better options than uh, hyperconverged and Newtanics to have bite size and linearly, um, scaled infrastructure, run VDI. We continue to innovate, we continue to work closely with um, the vendors, especially Citrix. Um, and at the same time as the focus is shifting to the public clouds, uh, we are, um, having our own opinion and how the broker in the public cloud should look like with frame and then mixing and matching where the desktops really are and really looking at very, um, industry and vertical specific use cases. We're seeing lot of new adoption in healthcare and financial services and with frame, we're seeing a lot of new use cases in education and public sector as well. Right. >>Is this, is this jiving with what you see as the terms of the way they're positioning themselves and what you're hearing from your sources in the market? >>Yeah, absolutely. I mean, um, you know, given the trend that, you know, applications are going into the cloud, um, it makes sense to kind of pick up those, you know, those applications that are harder to virtualize, harder to move to the cloud and you know, find a way to bring them to the cloud as well. To bring that, I don't know, that cloud like experience for the older applications as well. Um, and then the other hand there's, you know, the simplicity of running the, um, the older desktops. Uh, the traditional VDI just likes to set, I mean, it's difficult to set up that whole environment to manage it, to make sure it continues to operate and then to have something that kind of replaces that with a simple solution. I mean, that's what customers are looking for. Yup. >>Nicola, I know some of the conversations I had years ago was, you know, it's not even desktop. It's, it's about my applications, it's about my users. It's about how things, things are changing. They're in today's world where have many customers who are trying to do SAS first. You know, how, how do you, I guess, reframe that conversation of, you know, what was, you know, we spent over a decade with that VDI discussion. Look, I think we're going to end up, when it comes to infrastructure and when it comes to virtualization, we're going to come ups where some somewhere in the middle where not everything's going to be public cloud and that everything's going to be on prem. It's going to be somewhere in the middle of when it comes to application delivery versus full desktops. It started obviously with app virtualization, but more and more people are looking at delivering full desktop solutions. >>There is a great benefit to it, consistent performance, um, you know, isolation and security or some things that come to mind and we are now able to deliver great performance. Look at windows 10, which is a big migration. We can deliver great windows 10 performance using Citrix or using frame and um, for example, some of the innovation that NVIDIA's bringing to market with a virtualizing GPS. So for the longest time it was a niche and as becoming more of a mainstream, if you just want your desktop to be scrolling smoothly, you'll probably need your GPU. So I think that's where a VDI and a simplicity of VDI, um, really takes over. >>So you are talking about speed and security. What about design? How does that play into it? >>Well, kind of Newtanics is all about, you know, data delivery, design and delight. And a, I think with end user computing, uh, it's end user for a reason. It's experienced by a user, it's experienced by an administrator, and at the end of the day, best user experience is going to win. So for administrators, if they can install their applications and manage them in one click, that's a great benefit. Then that's what we bring with combination of hybrid converged and a frame. Same goes for end user experience, um, as opposed to, let's say 10 years ago when everybody was in a wired network. Uh, these days people work from anywhere. They work from Starbucks, they work over and allows a seller a. So it's very important to have that user experience. Um, you know, uh, be delightful. And, um, that's something that we're very focused on. Yeah. I think I've had so many discussions this year about kind of the CX, the customer experience as well as the employee experience. So, you know, I would think that this whole EUC discussion ties it. What, what are you hearing from them and seeing out there? >>So, you know, the, the whole, the whole discussion about experience. Um, I think it's really important. I mean, employees have to do their job. They are given the tools to do the job, but sometimes the tools that are given or you know, slightly older, um, they may not be modern, they may not be web-based, they may not be performant or, so the issue is how do you, you know, in a very specific niche and a very specific use case, how do you make sure that the older application will actually continue running? Right? Um, how do you bring that, you know, windows application into a, um, into a framework where you can actually work with it everywhere on any device? Right. And that's, that's of where, where I see the, um, um, the wish for a good employee experience cannot be broken down by the technical technical limitations of what applications can do. Right. Um, and the issue is, you know, not every application is cloud native, not every, every application runs in the cloud. So you have to have something that kind of bridges that gap between, you know, on the one hand what you want to offer to the employee and the other hand what you're kind of forced to use in specific use cases. Um, there's just no other way than, you know, w using that old windows application. Yeah. >>Nicola, once again, I think back to some of the years of talking about VDI deployments and it was like up, well, organizationally, we're now off to have the desktop team versus the server team and the storage people need to get involved. And you brought a customer to come talk to the analyst yesterday and they didn't, they were like, we don't want to worry about any of this. We want to worry about our application, what's going on. So help, help explain a little bit, kind of some of the transformational potential of the new model. It's almost the same way we can hyper converged compute within storage and hypervisor. We're hyper converging all these different roles from the storage role to the it role to the business for all where to be honest, you don't need three separate people or three separate teams to do it. Um, solutions like, um, frame for example, make it possible to do that from a single pane of glass and to manage it all. So the customer that we had yesterday is doing that thing. Exactly. And it's not going even to there. It, um, in some cases, um, like, Oh customer we're going to have tomorrow Vodafone, uh, that is, they're on a hyperconverged still has lot more than what I'd call a legacy. It's 5,000 applications delivered to 50,000 concurrent users and they're just doing a new refresh shot. It's here to stay. VDI is here to stay. Yeah. What are >>you see as some of the biggest challenges facing companies like Nutanix? Um, particularly in this space? >>So, I mean, the biggest challenge is going to be integration, right? I mean Nutanix is becoming a big company. It's up to you, I don't know, 5,500 people. I think it's a big company. It's a lot of products that, you know, the portfolio is expanding. And so making sure that all of those solutions fit into the portfolio. And again, coming back to that experience, right? Um, so can candidates annex deliver a solution for many different problems within the data center and Indiana briars cloud without it seeming to be, you know, different products that are not integrated where the user experience is bad. I mean, we've all been there where you try to run a data center and you got bogged down with all of the details simply because the products that you use are not integrated. Um, so I think, you know, from, from any tannics perspective, making sure that everything's integrated and worked well with all of the other products in a portfolio, that's going to be the big challenge for the next year. You know, Nicola, we had Dera John this morning and he talked about those experiences. You know, customers shouldn't have >>Oh my gosh. You know, I looked on the slide and there's 30 different Nutanix products and I can't even spell all of them. Um, you know, uh, so, uh, tell us a little bit about, uh, you know, integrating frame through and making sure a desktop just becomes a, you know, a piece of that experience. The big switch for us as being thinking about solutions, not products for that same reason because there's so many products right now in a portfolio and end user computing or VDI has been one of the key solutions that we are focusing on in the next 12 and 24 mods. So would, that really means is that all the products are designed to work seamlessly. So it starts with your, um, hyper-converged, um, widths, um, Citrix as a broker, horizon as a broker, a frame as a broker, but it extends way beyond that. >>So talking about files, you obviously need your enterprise file server that is very, very seamlessly integrated with the end user computing solution. Same goes for flow. You can now have boundaries of who can access VMs or now we have identity based micro segmentation. Um, and then, uh, things like beam where you can seamlessly again have one-click integration and now how much is something costing you right now and how much the same workload would cost you if you ran it on prem or in a different cloud. So I think all of these things are designed to work seamlessly and we spend a ton of time, I mean literally a ton of time to get together with all the teams and to make sure that that user experience is as seamless as possible. >>So I want to go deeper into your past when at the age of 22, you helped lead a revolution that overthrew Slobodan Milosevic. I want to know the lessons that you learned as a revolutionary and how and how you apply them to the technology industry today. I mean because there is a lot of, you know, move fast and break, which is what you were doing then. Yeah. >>Now also like, ah, I, I spoke to a group of executive last night and mentioned, um, uh, those times in the 90s. I grew up in Serbia where the rest of the world was going for dotcom. Boom. We were dealing with, um, um, basically Yugoslavia breaking apart and in 96, from, um, um, pretty anonymous student in the, in a crowds after Milosevic's stolen election, um, I became the leader of what was a very, uh, uh, natural, but also very attentive, um, movement. Uh, within four weeks I was sitting with him just like this, negotiating and negotiating with about a hundred thousand people yelling and screaming under his window, and he had to, um, reverse the results of his election fraud. It took another couple of years. Then we got rid of him. The lesson that I learned at a very young age and just, you know, things just happen was that if you do things in an authentic way, if you speak with conviction ed the right time, you know, there, there are no things that you can do. >>And that was probably the revolutionary spirit that Newtanics shares when I met Dhiraj that, uh, you know, everything's possible that incumbencies not are insurmountable. And that's what led me to move to the U S um, go to my grad school, get BHD start gobbling companies. And looking back, I'm in my mid forties right now. It's pretty crazy to looking at the odds and they'll, what it takes to build a company, make it successful and how risky that is. Just going through some of these experiences when I was in my early twenties, certainly helped me. And, um, I think we'll live in the day and age where the risk is probably overestimated and that we should probably all take more risk. Uh, in modern day and age, the gain is potentially very large and the risk is relatively small. >>Those are that, that's great. But then the timing is everything too >>thing. And I know there was, um, a fall of two 96 20 cup, 20 something years ago. And I remember, um, you know, the biggest lesson that I've learned, if we've done exactly the same thing and we've done it 10 times better six months before or six months after, it wouldn't happen. It was really the right moment and the right wave of underlying energy that if you serve that way the right way, you can move mountains. But it's really important to have a krill clear message to do it with conviction and to do it the right time. >>Right. So it's a little bit of luck, but then also the willingness to take a risk. Absolutely. Excellent. Well, thank you so much. You've and Nicola. Thank you. It was a pleasure talking to you both. Thank you. Thank you. I'm Rebecca Knight for Stu Miniman. We will have more coming up tomorrow from nutanix.next.

>>Live from Copenhagen, Denmark. It's the covering Nutanix dot. Next 2019 you by Nutanix. Hello everybody and welcome back to the cubes live coverage of Nutanix dot. Next here in Copenhagen, Denmark. I'm your host, Rebecca Knight, co-hosting alongside Stu Miniman. We're joined by Ken ring doll. He is the vice president global Alliance architecture at V. thank you so much for coming on the cube. It is your sixth time on the cube. So you are an illustrious I know. And then a ring and then a ring for is 10. We've got some sticks. Yeah, here you go. So you're here to talk about the partnership with Nutanix and, and uh, and, and mine. So why don't you tell us a little bit about this partnership and the mine ecosystem and, and how would what you see for the future? >>Yeah, absolutely. So a, you know, Nutanix is a really strategic partner for us. Uh, you know, I'd say we've been partners for quite awhile, probably five, six years. But I would say the, the real sort of tipping point for our partnership was when we committed to go integrate with HV. You know, we had supported vSphere from the beginning. That's, that's what VM was founded on. That's where the foundation of our success, we went and did hyper V and 2011 and we didn't do another hypervisor. We still haven't even done KVM yet, but we saw the value in the Nutanix partnership and we committed to doing HV and delivered that, you know, middle of last year. And we've seen, you know, good pickup on that. But that was really the tipping point when we sort of came in and sort of wrapped our arms around the Nutanix ecosystem. And really, you know, if you want to embrace Nutanix, you're in praise HV cause that's the core, right? That's, that's where they're going. That's their differentiation. Um, and so that was, that was sort of the tipping point. And of course, you know, we can certainly get into mine and everything else we're doing. >>That was, well Ken, first of all, it definitely was, you know, very much noticed in the industry. Uh, you know, Veeam, I remember back when hyper V support was announced and kind of a ripple went through the virtualization, uh, industry on that and Veem stepping forward and supporting HV was a, a real, uh, you know, speaking to not only the partnership but to the maturity of where Nutanix sits out there. Um, we know that the data protection space is quite hot and a question people have had from day one was, well, we'll Nutanix address that directly themselves. Uh, they had Veem rubrics here, you know, other partners are here. So it's how they are addressing that space and mine, uh, that, that is pretty interesting in different from, uh, you know, much of what we see out there. So, uh, bring us inside mine and you know, uh, Nutanix, it wants optionality to be there. So Veem is one of the partners, but also the, you know, uh, likely the most important first one. Uh, there. >>Yeah. So you know, this, there's a lot of similarities between Nutanix and Veem, especially when it comes to the general approach to partners. You know, where we're a software defined, uh, data protection platform. Nutanix, you're right hat an option, Hey, maybe we go build this ourself or we acquire and try to get that revenue, maybe the data protection revenue. And they've decided to partner just like we've decided to partner, you know, for secondary storage and everything else. And that, that really does lead us to mind because you know, a lot of our competitors do ship their software on white box hardware. Uh, some of the emerging startups are doing that and even some of the legacy players are all, you know, whether it's a Supermicro box and Intel box, we've taken a different approach and said, Hey look, you know, we, we, we know what we're good at and we know we want customer choice. >>And even, you know, Dheeraj and others at the keynote today talked about no vendor lock in. We're where we are. We have very similar approaches. And so, you know, we got together over a year ago, year and a half ago and said, Hey, look, you know, as Veem in a, we, we see some customers that are now asking for their data protection. You know, VM was founded on being simple and easy and there's even ways to take that to another level like mine, which is, Hey look, we want to now even simplify the day zero one the zero experience that even into the day one day two ops in terms of an integrated UI and other ways to to bring, you know, the infrastructure together with your data protection. And so it made perfect sense. We got together and it was like boom, a light bulb went off. We got on a whiteboard and we're like, yeah, we can do this. >>Like, you know, it's going to require joint development. And we've sort of made those commitments on both sides and it's been well received now. It's not in the market yet. It will be soon. Um, but the customer feedback has been incredible. We've done this very successful beta, we've got lots and lots of pent up customer demand. So it's like the sales teams are now saying, Hey, when can we, have you been talking about it for a while? When can we have this? Because we have customers ready to buy. So where we're there now that we're ready to bring this to market and excited about the opportunity together. >>So talk a little bit about the, the ins of that partnership. And you were just describing your ethos, which is making everything simple and easy, which is what we're hearing a lot here today. A. Dot. Next. So does that just mean that you attract the same kinds of employees, so then therefore they work well together in the sandbox? I mean, how would you describe the, the cultures coming together in this joint development process? >>Yeah, I think we're, we're similar companies, right? We're a similar size. We're a similar age. We're similar, you know, just, just all around, you know, our, our culture of innovation. So, you know, when we got together it was, it was pretty simple. Now, now doing development as two companies together is always hard. It's never easy. It's even hard to do it when it's one company on your own, right. And get a, get a product to market. Um, so I'd be lying if I said that weren't bumps along the way. There always are. Uh, but you know, we've, we've, we've worked through and we've, you know, we're, we're now, like I said at that point, and I think our, our, just our similarities and our cultures and really we have alignment at the executive level. And that's important, right. To, to get things done because, you know, well, well, you know, all of us that are sort of working on this thing, maybe a level or two, but when executive leadership is aligned, that's when things get done. And we have that between Nutanix and beam. >>Yeah. And Ken did the messaging that I'm hearing from Nutanix now reminds me of what I was hearing a couple of years ago from Veem specifically when you talk to cloud, uh, so a couple of years ago very much, I saw Microsoft up on stage, you know, living with AWS. What are you hearing from your customers and you know, do you see those parallel journeys or will the AHV integration mean that as Nutanix goes along that journey that Newtanics offerings will be able to live in these multiple cloud environments sometime too? >>Yeah. So I think a little bit of both, right? I think, I think the definitely be able to live out there. I mean, you know, you see VM-ware now wrapping their arms around all the hyperscale public cloud vendors. I mean, we heard about XY clusters and that was announced in Anaheim and we saw a demo of it today. And, and, and, you know, our goal is to support those workloads wherever they are. You know, we've, as I said before, we, we sorta made, made our hay and we were founded on attaching the vSphere then hyper V than HV and now AWS and Azure and all these other environments. And really, you know, the roots of it, we, we follow our customers along their journey, right? So, you know, this customers today that, that, you know, maybe smaller, newer companies that go straight to AWS, straight to Azure, they're born in the cloud and they're cloud only. >>You know, they may not be the best fit for Vien maybe a couple of years from now. Uh, they, they may just buy point solutions for the customers, the larger customers that have hybrid environments. That's what we're looking to attack. And you know, whether that's with Nutanix and VMware and those workloads that go, we, we want to make sure we attach here and give our customers the best experience and the ability to burst to the cloud and move around and workload portability, you know, we built features into the product. We've changed our, revolutionized our licensing to make that easier. So, so that's what we're after is is those hybrid customers solving those problems and those challenges they haven't building on our strength, which starts on prem but has moved into the cloud and, and, and spread quite a bit. Yeah. >>What do you see as some of the trends on the horizon? I mean, as you said, you just described your dream customer, which there, there's, there's a few of them out there so you'll be okay. So talk about some of the, the problems that you, that are keeping them up at night and how your solution solves them. >>You know, when it comes to data protection it, you know, everyone can say, Hey, my backups, they were 100% successful. It comes down to restore and reliability. And security, right? And we, you know, we've, we've built a lot into our product to give customers the peace of mind that, Hey, you know, when that call comes at at 11 o'clock at night and I need to recover assistant cause it's down, you know, we need to have hundred percent confidence that that will be there. And oftentimes when, you know, when we're converting customers over from maybe a competitor's product, that's what we hear the most is, is Hey, you know, it's the reliability and the confidence in the infrastructure and that's what we focus on most. And so, you know, we hear that a lot from customers and, and that's really where our focus is. We've got feet, as I said, features built into the product. >>You know, that, that that goes straight after that can, we've watched Newtanics really increased the breadth of what they're offering through through their software. Uh, they've been talking a lot. Files is one of the, you know, strong growth areas. There. Objects is another one that I, I expect would have some interaction with your environment. What are you hearing from customers? Where is Veeam moving with the HP support for some of these other solutions that Nutanix has? Yeah, so, so we've got a very big release coming, you know, in the next call it few months, quarter or so. Um, that is called V 10. You know, and if you guys read Vema on a couple of years ago, we've talked about V 10 and that was a number of features in there. NAS is a big one for us. Um, and it's one that that is probably the most asked for feature that we currently don't have. >>And so having support for files and we've already tested with the beta, you know, we know when we come out with that in a GA form that we're going to be successful with, with files. Uh, object storage is another one that was also part of the V tenet umbrella when we announced it, you know, while ago. Um, and it's been hugely successful for us. It's revolutionized, kind of the way that our customers look at longterm storage is, is, Hey, I can, I can move that to AWSs three or Azure blob or, you know, cloudy in or Swift stack or something else on pram or Nutanix objects. Um, you know, because again, customer choice, but, but we've, you know, we've embraced that because that's where customers are going. She asks, you know, what a customer that, that's, that's where, that's where they're going. They, they, they say, Hey, I want, you know, a lot of them want to get rid of tape, you know, and, and what's the best way to get in this is features of tape in object storage, right? There's object lock and ways to do, you know, uh, write once, read, read many times. So we're, you know, we look at object storage a little bit as, as the next generation of tape. Now it's, you know, it's not exactly that. There's lots of different use cases, but, but for us and for our customers, they're looking, they're looking to, to do the next generation data center. And that includes having object storage is a longterm tier. Uh, you know, for cost reasons, for manageability reasons, you know, of the light. >>Can you talk a little bit about the partner ecosystem and the evolution of it and particularly because the technology industry is, is changing so fast and you, you, you started this conversation by talking about how much your culture is aligned with Nutanix culture. How do you see, with, with these fast changing companies, fast changing technologies, how do you see five, 10 years from now, what will the technology landscape look like? >>Yeah, certainly. I mean obviously the, the push to cloud, that's big, right? Where we're making a lot of, a lot of changes on our site, where, where we're bringing out new products or bringing out new features that specifically take you to cloud. Um, you know, we, we were on with you guys at, at world and, and you know, there was, you know, project Tansu and all this other stuff about Cuba and it was, it was, that was the Coobernetti's conference. Right. And, and, uh, you know, I said earlier, you know, we want to move along at the pace that our customers want to go. So, you know, those, those sort of born in the cloud companies are going straight to Kubernetes, but we're moving along with our customers when it comes to Kubernetes and containers. So, so yeah, we're, we're paying attention to it. Do we have a product that can support every bit of, you know, Kubernetes and containers yet? >>No, but, but we're, you know, there's these things that we're working on and you know, in, in the way that Veem usually develops software, we're not usually first, but we usually come out with something that is rock solid, ready to go, customer ready. We have 355,000 customers we can't afford to and, and, and we're the stewards of their data. Uh, so when we come out with something yet, we may take slightly longer to do it, but you can be sure that it's rock solid, stable, robust, and that's, you know, that's our general approach. And so when you ask, you know, where our customers going, you know, they're definitely going to the cloud, they're going to Kubernetes, they're, you know, all these, all these new technologies, and, and, and, and we sort of like step back and we ask our customers, Hey, are you doing this? You know, what's your plan for this? Is it two years? Is it one year? Is it five years? Um, and we adjust accordingly. >>Yeah. Uh, can anything particular for your European customers that, that, that you can share? >>Yeah, I think, you know, when you think European customers and uniqueness from the rest of the world, I mean, you start with GDPR, right? That that was, you know, a huge thing that went into effect a year ago. Um, and we've, you know, we've, we've done things there, but they're, they're, they're very sensitive to, you know, that and, and being able to, you know, provide that capability for their customers. So, so I'd, I'd put that at the top of the list. I mean, cloud is a big one. You know, I think as we look at the hyperscalers in particular, AWS and Azure, you know, the U S is a big country. You don't need a lot of data centers to cover the country. But now you look at GDPR and some things need to stay in the, in the envelope of a, of a country. And Hey, this, you know, lots of countries in Europe and, and, and so more and more data centers. So the support of those public cloud vendors and the, the sprawl of, of the date and the sprawl of the data centers is, is really important. So having that coverage and being able to provide customer choice is incredibly important to European customers. >>Well, Ken, thank you so much for coming back on the cube. We always have a fun time talking to you. Right. Thank you. Next time I'll be here. Seventh, I'm Rebecca night for Stu Miniman. Stay tuned for more of the cubes live coverage of Nutanix. Dot. Next.

>>Live from Copenhagen, Denmark. It's the cube covering Nutanix dot. Next 2019. Brought to you by Nutanix. >>Welcome back everyone to the cubes live coverage of dot. Next Nutanix. We are here in Copenhagen. I'm your host, Rebecca Knight. Along with my cohost Stu Miniman. We're joined by Karen Openshaw. She is the head of engineering at Zen intranet and Justin fielder, the CTO at Zen internet. Thank you both so much for your first timers on the cube. So welcome. We're gonna. We're really excited to have you. Why don't you start by telling our viewers a little bit about Zen internet, who, who you are, what you're all about. >>Yeah, sure. So, um, Zen is um, a UK based where up in near Manchester, um, managed service provider. Um, we turned over this year about 76 million pounds, um, which is, um, a great achievement for us that spout. Um, that's double digit growth we've had for the last few years. So we're really starting to motor as a business. Um, we employ about 550 people. Um, we have about 150,000 customers split across retail, um, indirect. So we have a very big channel business. We have a wholesale business where we sell our infrastructure, um, that then other people productize and put into, um, solutions for their customers. And then we have a corporate business, which is where Nutanix really comes in. Um, so we offer managed services both in networking, um, hosting the value added services that are required to make all of that safe and secure and, um, a solution for a corporate. Great. >>So managed service provider, uh, your company has been around for quite awhile. Predates when everyone was talking about cloud. Maybe give us a kind of the update today as to where you really see yourself fitting. What differentiates your, uh, your, your company in the marketplace? >>So I suppose, um, I mean Karen can add sort of what her team does, but I suppose the, the big difference is Zen is a very people first company. So Richard Tang, our founder, he founded the company nearly 25 years ago. Um, he stated publicly, he's never going to sell it. It's, it's, it's a, it's a very, very people orientated company, which of course has great, um, affinity to Newtanics his own, um, people first values. And fundamentally we believe that we always want to do the right thing for the customer even if that is difficult. Um, and so I still do whatever you want to say about, you know, how you pick up some of the, the, the hardness about keeping up with customers. >>Yeah. So we have customers that come to us asking for things that we don't necessarily sell at the time. And uh, we, we put quite a lot of effort into adapting our products at the time to deliver them what they need. Um, some of those challenging conversations can be about making sure the customer is getting the right product for what they want. So understanding what they need, making sure that we can support them not only in taking that product, but coming onto the product in the first place. And that's what we use a lot of our Nutanix infrastructure for. >>Good. Can you maybe, can you dig us in a little bit? Do you know, what does Nutanix enable for your business that ultimately then has an impact on your ultimate end user? >>It's done two things for us. So the first is our it operations. So we've been on a journey, I guess over the last three, four years, consolidating all our legacy and um, physical 10 onto virtual, uh, services. We've used Nutanix to do that. So with, with collated all of our services, we've got about 90 odd percent of all our legacy services on that it infrastructure now. So operationally it saves us a lot of time, effort, uh, costs, et cetera, much more reliable as well. But conversely to that, we also use it for our, our products offerings as well. So we used to be, um, managed hosting where a customer would come, give us a spec and we'd, we'd go and build a physical server hosted in our data center, host their applications on there, support them with that. We don't really do that anymore. We now use Nutanix as our hosting environment. So we've reduced our environmental footprint, we've reduced the amount of space that we need in a data center. And the power that we put through there again, operating that is, is it's easier for us because we can consolidate where the skills are from in terms of both it ops and in terms of the infrastructure for the managed services as well. >>One of the things that you said Justin, is that you're very people first company and that really fits in well with the culture at Nutanix. Can you, can you riff on that a little bit and just describe what it is to be working so closely with a company like Nutanix and how important it is that your cultures mesh? >>Yeah, sure. Um, I mean Nutanix has been part of Zen for, for many, many years. Um, and you know, we work in Israel, watched this industry for 25 years. Nothing stands still, literally nothing stands still. And therefore whatever you fought was a good idea last year, probably is now the worst possible idea because there's some great new idea. And I think it's that pace of change. And so what we've really found with Nutanix is as, as they've got to know us and we've got to know them and they can see that we're starting to really be able to take some solutions to the market that really resonate the, what they've done is they've literally embedded their people in our company. So we have, um, our systems engineers or account managers, they come up to our offices, they sit down, they understand our people, they understand where we're trying to go, they understand our propositions. >>And this is a journey for Nutanix. I mean Nutanix in the MSP land is not where it really, where they started. They started like Karen just said like we use them. That's actually where we started was Oh my God, I've got a thousand servers or this is just too much. Yeah, it's too much hassle to try and segment it yourself. Um, and it, it, it's that, it's that sort of hypervisor of hypervisors of hypervisors type approach. It just makes it easier. But conversely, it's therefore really important that you work out how take that value proposition to a customer. Because if you can't explain it, cause it's so easy, how do they know where, whether this is going to solve their problems. So that's been a fantastic part. Nutanix, it's really the Nutanix team felt like the Zen team and they're saying that they also feel the same. >>So you know, things like nothing ever goes 100% right. But it's always, you know who to call. They're all work because you've got that personal relationship and that's really important to us. >> It's more than that. So what we found with the Nutanix guys is that they'll help us fix problems that aren't necessarily Nutanix problems as well. So that's something we don't get from any of the, uh, of our suppliers. It's normally, no, that's nothing to do with me. You need to phone someone else, get support on that. It's done. It's guys will, they'll bring in their own experts on that particular combo and they'll support us through that. So that's good. >> At six speaks very much to the partnership that you're saying. They're not just a supplier of a product to you. Um, no, no. When I talked to the customer base, one of the biggest challenges and you know, any company has these days is a really understanding their application portfolio. >>What needs to change, what needs to stay the same, you know, Microsoft pushing everybody to office three 65, you know, changed a lot of companies out there. You know, what do I Salsify, what do I put in managed service provider? What do I just, you know, build natively in the public cloud. Can you bring us through kind of, you know, what you're seeing at your customer base and you know, where, where that does interact with the journey that Nutanix is bringing people on? Yeah, I mean maybe I can say that like the, all of our customers are on a journey, um, and they need help. They seriously need help for the, exactly. That reason that you've said. Um, I mean, this is, this is my, this is my job to understand this stuff. That's, that's what a CTO of an MSP is required to do. Um, the problem is is if you're a CIO of, we were really good in construction, you can revolutionize the construction in C by the application of it, particularly during the sales cycle. You know, the ability to VR walk through, you know, argument or, all of that sort of really cool stuff. >>And then you've got a thousand sub-contractors that you're trying to manage from an it perspective. And that juxtaposition of the problem is really problematic I think for a lot of people. And so what we've done is we said the first step you can do is just take what you've got and get rid of the management overhead. That's the easiest, simplest, straightforward. And some of the Nutanix, the sort of lift and shift capability that has got that, they will go and inspect a work load somewhere else. They will work out what resources are required for it. They will pick it up and then we'll move it. And we've had some fantastic success of our customers. They're, they're, they're our greatest advocates. They just say, Oh my God, it just happened one day it was over that and next day it was over there. Um, and then you can start to analyze what that is, what's happening. >>And that's where we can really add value because this is not as simple as just an application because it's about your security posture. It's about your Dar requirements. It's about what, what your appetite for risk versus reward versus cost. And that's really hard to do when you don't have the simple thing which is there, which is, Oh, that serve, that piece of tin costs me $10,000 and therefore you can work that out yourself. So I think the key to all of this is giving tools to the end users so that the CIO in that company and their it team so that they can make those choices in collaboration with an MSP like us. Um, and that goes back to what you were saying. It's about, you know, when we hit problems, we might not even know there's a problem before we've hit it. And therefore having Nutanix deeply embedded within us is really important to them. Being able to go back to the customer and sometimes to the customer, you actually have to go, what are you doing that isn't going to work in the longterm? >>And, and, and as you said, you also have to provide the value so that the customer understands what they're actually getting to in terms of a customer's future needs are we are living in this multicloud world. How are we, how would you describe the customer mindset and how are you coming in with solutions that work for the customer and then having to break that, break the news to them on occasion that what on earth are you trying to do here? This is not gonna work. >>Yeah, we have a few, um, interesting. I sort of like, okay, are you going or am I going to tell them? You know, and I actually can tell, I always send Karen, I'll be going. He doesn't. Um, I, I think it, it's, and, and this is where I think we weren't really, well, you know, it is about what is going on. Karen. Work with your engineering teams. Try and understand deeply actually what is going, why is it not a good idea to do that? And that's the, that's the thing. Once you're going to explain why most of it, Oh God, thank God for that. Finally someone's telling me why what I'm trying to achieve isn't the best way to do it. Because I think a lot of, a lot of people's just sort of, you know, it's a bit buzzwordy and they just think that they need to do this. And you know, it's, I mean, talk about, you know, the journey we've been through. Just sort of how do we move stuff onto there? What's that for years. I mean, you know, it's a huge amount of work. Carry any, any lessons learned maybe that you could do it for one 50 years. >>Are there any that I could repeat here as practices? Okay. It is, I think one of the biggest challenges is the, the reskilling of your teams. So I'm guessing everybody, first of all, to understand this, this bright new future that you're moving into. And then getting them trained upon it and training is >>not just going and sitting in a classroom. It's going and working on this thing and seeing problems occur and understanding how to fix them. That's the, that's the biggest problem that we, that we probably went through. I guess we want our customers to not have that though. So we, we want them to give us the, their work loads in there. It will solve that for them and that that's where we wanna we want to take it, I think in the future, helping them understand what they can do with cloud. So we, we don't just do private cloud, we do public cloud as well. So we could introduce um, opportunities and concepts from a public cloud perspective as well. Um, that will, that will, AWS is a, is a really good one and we are looking at other providers as well, so we help customers solve their problems, whatever that problem is. >>One of the things that's so salient about Zen internet is that it has a really strong culture. You said it's a people, people first culture, but it's also a very diverse culture. Uh, bringing in multiple perspectives, uh, women in technology, LGBTQ, uh, other races. Can you talk a little bit about what it means to work at a diverse company and how it changes how you think about problems and go about solving, >>solving them? Yeah, I guess it's a good question. I guess working in a company we're not as diverse as we'd like to be. We were not where we're at in terms of balancing out the number of women in the tech roles in particular. Um, and, and the diversity. If we give everybody a voice, which is the main thing, then uh, we will see a more, a more wide range in set of inputs there. So, um, developing our teams, high performing teams, you need that mixture of input there, not just about women by the way. It's about, it's about, we have a private zone network for example, where we try to ensure that diverse diversity and diverse people feel included in what we do as a business and work as well and have an opportunity to have an input into that. So where does it add for us? >>I guess people just think differently when they're from different cultural backgrounds. They're from different, um, different nationalities, different, um, races I guess different sexuality, different gender. They've all got different life experiences. So solving problems is probably the main thing that you get the benefit from that. And this industry is full of people trying to solve problems, um, and bring in diverse teams, not just about women in tech. Cause w we saw three women speaking this morning or the keynote, which was fantastic to see. Um, but it is about the diversity as well. So, uh, innovation is the key there, I guess. And I think, I think it's, it's not just about your staff. Um, if you've got the ability to think differently, that applies for out >>the entire ecosystem. Um, and you, you know, you can, you can take a different view. So we work very closely with the TM forum because you know, that that's sort of our industry and it's the sort of the, the, the whole application stack about how you approach that. And the TM forum of have really done some fantastic research that that now proves that the output is different if you have a diverse input. And that I think for our customers is really different. It's really important because then it's different. We're not one of the big guys. We're not BT, we're not Deutsche Telekom, we're not, you know, we're not one of these people. We think differently. We act differently, we behave differently. We have a different approach and the people first, I mean, you know, that doesn't mean we're, you know, we're, we're just here for a good fun time. >>We're here to drive this business forward, to try to generate profitability that we can reverse back in the business to enable us to get onto bigger and greater things. And we've got a five year plan which will see us, you know, at least double revenues quite happily. And we've very confident now that we can execute that. Assuming we can get that diversity in the business. And it's a huge challenge. It's how do you reach out to those people? How do you use the right language? How do you overcome unconscious bias? Yeah, that's a massive thing and it's great. Again, it Newtanics just resonates with us. Just some of the little stickers around that they are diverse, they've got different representations of people and it shows that someone has fought about that and that will resonate. And it's always the classic thing that, you know, you do something wrong once people remember it forever. You do a hundred things right. People won't even notice it. And that's the, that's the type of approach. So, um, for us, we, you know, we think it's a really exciting bear and it's something that the entire executive at Zen are absolutely focused on is getting this right because we know it will secure off. >>It'll make all the difference. Great. Justin and Karen, thank you so much for coming on the cube. That's great. I'm Rebecca Knight for Stu Miniman. Stay tuned for more of the cubes live coverage of.next from Copenhagen.

>>Live from Copenhagen, Denmark. It's the Q covering Nutanix dot. Next 2019 brought to you by Nutanix. >>Welcome back everyone to the cubes live coverage of dot. Next here in Copenhagen. I'm your host, Rebecca Knight along with my cohost Stu Miniman. We are joined by Sammy Zog LaMi. He is the SVP sales Europe, Nutanix and Sylvan CU. He is the senior director systems engineer for EMEA at Newtanics. Thank you so much for coming on the cube for you for returning. And this is your first time. >>First time. Absolutely. >>Well I want to, I want to start with you. You were on the main stage this morning and you were describing being one of the first few employees in France, working out of hotel lobbies, keeping all the promotional materials in your house and people not even knowing how to pronounce Nutanix. Now here you are for you six years later. Describe, describe a little bit what it, what, what this journey has been like for you. Being at Nutanix >>for this journey. Um, you know, is a, is a successful journey obviously, uh, where we started from scratch in Eva, uh, where we built a lot of relationship with the channel. We started to have our first stories with customers and, uh, you know, the only thing we could not, uh, you know, focus was the speed of growth. And I, if you told me six years ago that we would be four and a half thousand, you know, in this conference, I wouldn't have believed it. And I think the, you know, overall journey is a, you know, an accelerated journey of development and that we have, >>yeah, Sam, Sammy, prednisone side, a little bit about, uh, you know, we sometimes call it nation building, but, uh, you know, the channel of course, a very important, uh, you know, talked about some of the, kind of, the challenges in, uh, some of the successes as to what, what has made Nutanix so successful, uh, in, in your time. Yeah. I think, uh, >>you know, the technology is for sure a big element in this that is solving business problems. But when you think about it, there's many stories of great technologies that didn't make it or didn't make it big. So I think the openness of this company from day one, uh, to work with partners to work with an ecosystem of Alliance partners. Uh, we were also very open to share how the Nutanix technology is built and is working. So there's a lot of openness around your Hasise works. It's not a black box. Uh, and we integrate with the ecosystem. So for our positioning, which is mainly initially the data center, the large environments we have to integrate into customer environment, we have to integrate with existing technologies and uh, the fact that we are open from day one and we keep that line is helping a lot in the traction. >>I want to get into that strategy in a little bit, but I want to bring you into this conversation to Sylvan and, and just to have you talk a little bit about what you're seeing in the competitive landscaping, what, what are some of the things that Nutanix needs to focus on? Because the competitors are a really edging in. We are focused to deliver >>our vision and continue to build the pieces that are still under construction there right now. And to be back on the question about the partners, the adoption also come first from the partners before their customers. And really working with them on engaging with them was the result of the success was not just signing contract enabled them, but really engaging with them at customer sites. And as soon as they see the reaction of the customer, they can be believe in it. And we scaled very fast because of them. I'm wondering, get both of your comments. Talk about the, uh, the competition for talent. Also, when you talk about Nutanix over 5,000, the channel is very strong. It makes it a little bit tougher, uh, to kind of pull those pieces in. If you're Silicon Valley, Oh, there's this startup, I want to join, things like that, but have to imagine things are a little bit different. And I'm in Mia, >>I would say. Well, competition for talent is definitely here in Emir, especially on the topics that we are tackling in the cloud, the DevOps, big data, et cetera. Um, now, you know, we are not attractive brand, uh, you know, there's a demonstrated pass of development for our employees. So I think on top of being a successful company, we have a lot of proof points of building careers. So people want to join for the fun for the success. We are also to be able to fast career. That's helps now saying that it's still not an easy task. You know, there's a, especially the volume of recruitment we are doing, uh, so we have organized ourselves very well, uh, to onboard people, enable people and maybe be in a position to hire people that don't have all the skills but have the right DNA and then we can, you know, always teach the skills. That's the way we are. >>and on a technical side, uh, all the user's previous it vendor let's say, was looking for specialists of complexity. You know, what is the behind the scene and we are in different situation, meaning that we can start small first and we talk about the project of the customer. And until this project works, we cannot move forward. We cannot obsessive. So our situation is more consultative and being a trusted advisor of what they tried to achieve and not anymore on what we tried to build our own our side. >>That's a very important point. The mindset of successful employees are the ones that are focused on the outcomes. You know, they're not here to sell a product, they focus on project and the outcome of customers. >>So how do you find that person when you are, when you're interviewing your pool of applicants? I mean that, that is, that is such an important part of the culture here, this people first attitude and really being all hands on deck if a customer has an issue. So how do you, how do you know when you're interviewing someone that, that, that they have got their, the right DNA to be here? >>Well, first we knew before they, during the interview, because we are well connected on the market and we have sources of information about how they operate on day to day. Now, of course, of hiring so many people over the years helps. And there's a lot of small details that, you know, we can notice, uh, in, uh, in our recruitment process. I think we've gotten very professional in the way we recruit. We still have a lot of refills as well from employees, which helps in terms of, uh, you know, making sure we hiring the right DNA, but we want to diversify. We don't want people coming from the same background. We're doing a pretty good job on diversity, on every topic, you know, gender, ethnicity, background, uh, this is a, you know, pretty good success. Alright, so >>semi you, you've got a new role. So it gives us a little bit of insight as to your vision. What should we should expect to see as a strategy for Nutanix and EMEA? >>I would say first, uh, you know, three months on the job and I have no intent to break anything that works. Uh, I think there's a successful recipe in anemia, which is a legacy of Chris Keller Ross. Uh, lots of good methodologies, verse of good principles of working, no intention to change that and maybe the phase after that for MEA, but for the whole company is to focus on Australia. And we see that, you know, our technology is well suited for mission critical environment is well suited for strategic projects for customers. And maybe we should become the default, uh, you know, uh, vendor that you think about when you go for mission critical projects and you know, trust formation. Uh, I think today we do a very broad set of projects with customers. Um, tomorrow I would like customers to think first about Nutanix when they think about something that is critical to their business. >>And in the same way for partners, uh, if we can move from being a vendor with high grows, great margin to a vendor that is helping them transform, you know, their business model or the way they attack different segments, you know, then we will have achieved a good phase two. What do you see as the biggest challenges facing you right now? Well, the biggest challenge is inside clearly is growth. We see that in every area, every time we grow fast, then suddenly you need to change organization processes, your principle of working and you, you need to reassess yourself and your way of doing things. Even at pesonal level. Uh, that's the biggest challenge. I think we, if we are not constantly paranoid about re re assessing that uh, growth can break a lot of quality, uh, in the relationship we have with customers but also in our velocity. >>Oh, I wonder if you could bring us inside the customers a little bit. What are some of the key roles that you find in, you know, where does Nutanix has the best engagement with and you know, strategically where would Nutanix may be a change over time as to where they're, where they're engaging with a customer. >>So now there is no more question about the fact that part of the, it will be in the cloud part will be internally, some people will go more one side or the other side because Nutanix both technology >>on both sides, we can take care of old school application and be sure that can still run in the cloud. And on this society, if you develop an application totally distributed and so on, meaning a cloud native, we can run it on a Nutanix and all the platform looks like the pubic cloud for this application. So we are the unique situation where we can, we don't need to be in the cloud or outside of the cloud, meaning that we can give a strategy with the customers or what it can do. What is the good point, what is the most difficult to achieve on both sides. And also we provide a way to package application to deploy everywhere. We have all these governance tools on top of it because we know the new way of consuming the cloud is more open bar, which you need some way of controlling the situation and we are really trusted advisor on their strategy to define what will be their it in two, three or four years. >>Okay. So sounds like not just the infrastructure owner but talking to the application owner or some of the C suite that might make some of those broader strategic decisions. >>Yeah. Yeah, exactly. Uh, the platform works, meaning that there is no more cushion on that at scale. You get all the benefits that you can see on the, on the public cloud. Now it's more the way you consume it, you organize the consumption and also you've have those, the same of urine Mount whatever is the application, uh, to, to find the, to have the best place for this application. >>What would you say your, your, your here as you said, uh, at in Copenhagen, thousands of European customers all here under one roof. What are you getting out of this? What kind of conversations are you hearing? What's most surprising to you? Just to, I mean we're, I know we're only in the beginning of day one, but what, what do you, what are you hearing right now? >>Well, we talked to a few customers already and what's a very common pattern? Most of the customers I took so far, they really accelerating on becoming a service organization. So enterprise companies, they really want to organize themselves to be cloud ops. And even though we were talking about automation before, now they really are doing it and they are actually focusing on changing the skills of their teams, their organizations and of course the technology afterwards. >>Yeah. Uh, any, any particular is on automation. Cause I think back, we've been talking about automation my entire career. I agree with you today. It is a, you know, more substantial conversation on automation. Are there any particular as either in Newtanics portfolio where some of the kind of partner tooling out there that are kicking things along? >>So, uh, we talk about automation since a long time, but most of the time that was, you have an orchestrator, it's like a Swiss knife and you can orchestrate what you want, but at the end of the day, nothing was done. We believe that the platform must be automated by design, right? And everything need to be by design. So it's a, it's the difference between the, between the previous way of thinking, automation and now where the platform is totally it. >>I believe Leber GF said autonomous is what >>we were looking for. Yes. You got to the point. If it's not autonomous, why? Why bother? Yeah. Or we had examples of customers who launched private cloud projects and they had like 8,000 Mondays to build the orchestration of the private cloud. And honestly, if you don't have a a hundred thousand VMs to run, it makes no sense. So the fact that no, it's built in and it's not a project to have automation, you know, that makes sense economically as well. Great. Well semi and see you. Thank you so much for coming on the cube. It's a pleasure having you later, Rebecca. Thanks a lot. Thank you. I'm Rebecca Knight for Stu Mittleman. Stay tuned for more of the cubes live coverage of.next.

(techno music) >> Narrator: Live from Chicago, Illinois, its theCUBE. Covering LeMon 2018. Brought to you by VeeAM. >> Welcome back to the windy city everybody. You're watching theCUBE, the leader in live tech coverage. We go out to the events. We track the signal, extract the signal from the noise. My name is Dave Vellante and I'm here with co-host Stu Miniman. This is our second year here at VeeAMON. Hashtag Veeamon, simple enough. Kate Hutchison is here, she's the CMO of VeeAm. >> Yes, thank you very much for having me. Its a pleasure to be here. >> You're very welcome, thanks so much for taking time out of your busy schedule, great show. You've painted the town in green. >> We certainly have. (laughs) >> So VeeAM obviously didn't need your expert help in creating awareness in places like this. >> Kate: Yes. >> And having a persona around around the green team. Awesome. Your background, Riverbed, Polycom, VMware, Citrix, BEA, some rockstar companies. You've got a lot of experience there. Why did you come to Veeam, and why now? >> Yes, so I was attracted to VeeAM for many reasons. We have some, as you know, some stellar attributes as a company. We've been talking about our net promoter score of 73, which is three and half times the industry average. And of course the executive team themselves, and meeting them and really wanting to be a part of that team. So that was a huge reason for me joining, but as it relates to my career and my background and what I thought I could bring to VeeAM. Very much about enterprise marketing. So I've spent about the last 20 years in the industry, as you mentioned the company names. Really helping those companies build the powerhouse brand, and so I just love being a company who is known for one thing, but is very successful that being known for something that's even broader and more strategic. And that's why I wanted to join the company. >> You mentioned the phrase powerhouse brand. What is a powerhouse brand, and how do you go about building it? >> Well everybody probably has a different definition of a powerhouse brand, but having spent a good 15 years in the Bay area, Silicon Valley, when you're walking around Silicon Valley and you say who you work for and everyone recognizes it, you're working for a powerhouse brand. That hasn't been the case with VeeAM. Now we're very strong, we do our research. We come out pretty strong it Europe, but in terms of our brand awareness in North America we have a ways to go there. Again, and I think because when it comes to building a brand and a powerhouse brand, enterprises really rely on customers to do that. To really leverage the voice of customers, to get the word out and to get the customers to go on record to talk about the power and value of VeeAM. Because when customers go on to talk about it, there really is no better marketing that you can do. >> Ya Kate, one of the things I saw. VeeAM started out with the geeks, and I say that in the most loving terms. People that did virtualization. >> Kate: Yes. >> VeeAM solved a problem, simple, huge adoption in that market, but as we've been talking about all day here, data protection is going up the stack. >> Kate: It is. >> It's hitting the seed sweep more, so. >> Kate: Yes. >> Maybe you could explain to a lot of our audience are the techies and they're like I don't understand this brand in marketing things. >> Kate: Sure. >> We just want the next little containers and things there. >> Kate: Absolutely. >> So why the brand elevation? >> So, first and foremost, we're known for one thing in the industry, as it relates to our product. It just works, and we're not leaving that behind, and certainly the enterprise cares a lot about the product, but as we go into the enterprise space, there's some things that an enterprise customer is going to look for, that an SMB may not. Enterprise is one of the assured company that they're doing business with, has long term viability. They want to make sure that there's plenty of addressable market and headroom for them to go far and above, beyond their sights of, a billion in our case. The other thing is, enterprise customers have a different way of engaging with that company, as it relates to the selling motion. So whether it's our partners, our alliance partners, our resellers, our sales teams directly, they want to be able to work with them as trusted advisors, and they want our folks to be able to anticipate their needs, well ahead of when they actually encounter them. So, we're talking a lot about a journey for our customers. We've been talking about intelligent data management, and the five stages of getting to that. So its really, its building on our core. Which has been SMB and commercial, but also now, up leveling the story, and by the way, the technologists at all companies of all sizes, want to be doing more to influence the outcomes, the business outcomes. So we're telling a story that we think will resonate with them and there's always plenty of click downs into the technology if you want it. (laughs) >> So you guys are putting a lot of emphasis on the up leveling. As Stu mentioned, CXO is becoming more aware of the data protection problem. >> Kate: Yes. >> Its becoming a board level topic. >> Kate: Yes. >> So I think I get the why now. >> Kate: Yes. >> My question is, why VeeAM? And what is the brand promise that you're going to bring to that enterprise? >> So I think, traditionally, VeeAM has been thought of as more of an S&B and commercial play. So the why now is that we have a much broader portfolio then we had a few years ago, and yet we're thought of as just back up and replication. Now, we're building on what our reputation is and back up and replication, but we want to take customers to where we know the puck is going. So for example, as enterprise customers want to take advantage of public clouds, of manage clouds, of SAS applications, they need to be able to get control of all their data. That's the one thing we hear over and over. I don't know where all my data is. Right? So they need to have a platform that can give them that visibility and that aggregated view, that single paint of glass. Then they're going to eventually want to take advantage of being able to move workloads into places where it makes more sense to have them. In cases where there needs to be tighter protection, or in the case of archive data, that they don't need to spend a lot of money on primary storage. It just depends on what our customers want to do. And, ultimately, to be able to move to more of a behavior based way of managing that data. For example, if we see malware crossing that network we can immediately respond and make sure that those workloads are secure. It could also happen as it relates to weather systems and being able to have the data be smart enough to sense and respond where it needs to move to. >> We saw some slides this morning that Peter McKay was showing, like off the platform slide, and I tweeted out that we learned years ago, working with Eric Brinyawlson and Andy McAfee that platforms beat products. >> Kate: Yes. >> So, talk about the importance of platforms through the enterprise. >> Yes, so first of all you cannot be a platform provider without an ecosystem that's embracing and extending the value, and we're working with our ecosystem through the API's, the application programming interfaces, that we make available to them so that they can integrate with our products, and actually allow our platform to be able to be the most complete platform for intelligent data management. That is not all coming from VeeAm, we are very heavily dependent on our ecosystem. >> Dave: Right. >> So that's really the crux of how important a platform is because customers have a lot of technology already in their environments. They want to make sure that if I'm buying something from you, that it'll integrate into my existing environment so I don't have to do a complete rip and replace. That's a very expensive proposition. So, we have been investing and we have thousands of technology partners that are embracing our API's and again, extending the value of our platform. >> I don't want to jump in but, I was going to ask you how you add value to those partners, and it's not just the product and the features, and doing what you say you're going to do from a product standpoint, it's having that platform that makes it easy to integrate, >> Kate: That's right. >> And creating that scale effect, that flyaway effect. >> Absolutely, and a solution that is better together. So, customers really like buying solutions that are already packaged and integrated as it might relate to Cysco and VeeAM or HPE and VeeAM or NetApp and VeeAM. That's what we've been doing with those partners in particular and really going to market together, and that is a preferred way for many customers to buy. >> Or IBM and VeeAM, or Microsoft and VeeAM, >> Yes >> Botanics and VeeAM. VMware and Veeam, we don't want to leave anybody out. >> Kate: We don't want to leave anyone out. Those three that I mentioned, we're on their price list and we are reselling. >> So that's the difference. >> Yes. That's the difference >> Okay, that's really the point. >> Yes. >> Okay. >> So my question is, as you go up the stack a bit, talk about platforms and things like orchestration, >> Kate: yes >> the swim lanes get a little bit muddy, because if you talk about those same partners, the VMware, Microsoft, the Newtanics of the world. >> Kate: Yes. >> They want to own a lot of those pieces in the multi cloud world. >> Kate: Yes. >> Maybe you can help explain that. >> I think we're all probably saying some of the same words, but defining them a little differently. So when we talk about orchestration, it's very much about allowing workloads to move seamlessly across multi-clouds. To do that while the data is secure and protected, and eventually introduce, we have partnerships today that allow us to leverage artificial intelligence. So that those workloads can move seamlessly without any disruption to the business as they're moving to the right location. So yes, I think you hear a lot of the terms, but as you drill down into it and you double click on what does that mean for, in your environment, it's a little different. >> So when VeeAM decided to expand deeper into the enterprise, it's putting its money where its mouth is. I mean Robby brought in Peter McKay, he brought in a number of folks on the sale side with enterprise, now yourself. >> Kate: Yes. >> We saw Dave Russel up on stage today. >> Kate: Yes. >> He's got some enterprise jobs. >> I'm looking forward to working with him. >> You're not just talking to talk, you're walking to walk. Which is great to see, and thinking about the total available market, its a TAM expansion move, can you address that at all? >> Kate: Yes. >> I know you guys are very research oriented, as a company. >> Kate: Yes. >> You have relationships with all the big research houses. What do you see from a taman standpoint. >> Yes, so, remember that our proposition is to have the most complete platform for intelligent data management. By virtue of saying that, it really means we have to look at adjacent markets for additional capabilities to put into our platform, to ensure that we remain ahead of the competition as it relates to intelligent data management. We're looking at various adjacent markets. Whether that be through a build buyer partner strategy. So one of the largest market opportunities in an adjacency is the cloud infrastructure as a service market. It's huge. Its about 90 billion. It's got a very fast clip in terms of its compounded annual growth rate, and we've already made some pretty great progress there, both organically, as well as through the acquisition of N2WS. When we move into fast growing market segments like that, and we have many others that are adjacent as well, it's creating an addressable market of about 30 billion for us as we look out into 2022. So we're pretty excited about that, and again, that gets back to making those investments so that an enterprise customer feels confident betting their business on us. We have that scale ability. We have that addressable market, and we are increasingly helping our folks on the front lines become trusted advisors to our customers. >> In your estimation, I know some of this is hard when you're doing the analysis >> Kate: Yes. >> I used to do that for a living so I know. In your estimation is that sort of an approximation of spend, or does it include what we look at, as the money that's left on the table by the global 2000 because they have inadequate data protection. Presume it does not include that. >> Kate: Yeah. >> Because if it did, it would probably be a trillion. >> Kate: Right >> But I wonder if you can add some color to it. >> Well I think as we get into an era of compliance, we have GDPR coming down this month, I think companies are taking a new look at what does it really mean to ensure that I know where all my data is, that I ensure it's protected, that I'm sure that it's secure, and that it's in compliance. I think you're seeing more attention, more money. You mentioned earlier that this is becoming more of a sea level issue, and I think in an era of compliance and regulations that are coming down, you're going to see that only increase. >> One of the interesting things that we saw about VeeAM when we were looking at the show here, you're almost, how do I say it, a tweener. You're still kind of a startup, but you're one of the bigger companies in the space. There's a lot of buzz and energy, and customer interest >> Yes. >> In this all market thing. How do you look at yourself compared to some of the legacy giants, >> Yeah. >> And some of the new startups? >> So we are a very fast growing company. We posted 40 percent growth in Q4. We were at 36% year over year. I mean off the very big numbers. I haven't seen these numbers since I was at VMware. So that is a rapid growth company that grows up quickly when it's growing at that clip, so I think there's a part of us that's extremely paranoid about the competition and looking at some of the new entrance to make sure that we are really staying ahead and innovating, continuing to innovate. Then we look at some being legacy companies that have been in this space, and we see in some cases, a downward trend in their revenue and in their investments in this era, in this area. Again, I think it's a healthy balance of innovative and paranoid, and recognizing that customers want the solution that VeeAM offers, and they do want to be able to migrate off of the legacy systems that are out there. We are seeing that time and again. We just showed, this morning in the general session, we showed a Royal Caribbean video and that was a case where they abandoned their legacy system to go with VeeAM. >> Well that's quite a story. Nearly a billion dollars, growing at 35 plus percent a year. You got to look to companies like Service Now, Work Day. >> Kate: Yes. >> You're in that rare-ified air. Well Kate thanks so much for coming. >> Absolutely. >> Congratulations on the new role. >> Thank you. >> Really excited to see you sort of take VeeAM up into that new stratosphere. >> I'm very excited to be here. >> It's great to be part of VeeAMON 2018. Thanks for watching everybody. We'll be right back with our next guess, right after this short break. (techno music)