>>Live from Copenhagen, Denmark. It's the cube covering Nutanix dot. Next 2019 brought to you by Nutanix. >>Welcome back everyone to the cubes live coverage of next here in Copenhagen. We are of course here at the Nutanix show. We are wrapping up a fantastic today show. I'm your host, Rebecca Knight. Been Cosa hosting alongside of Stu Miniman. We are joined by Simon Taylor. He is the CEO of haiku, a good friend of the cube. Thank you so much for coming back on the show. It's a pleasure to be here. It's great to see you guys again. Final guest. Oh my gosh. It's a, it's a fare to stay interested in your energy. Yes. So for our viewers who are not as familiar with haiku, tell us a little bit about your business and how you are a strategic partner of Nutanix. >> Sure, sure. So haiku actually is a software company that focuses on data protection as a service. We actually started by spinning out of a much larger company called calm train that had about a thousand engineers and was doing all sorts of things, but they had an amazing talent for building backup and recovery software. >>Um, my vision was really that we can move up the value chain and we can establish ourselves as our own brand, as long as we could find a place in the market that was fast growing, building like a rocket ship and was really requiring a new kind of data protection and backup. And honestly, as soon as we fell, we saw Nutanix, we sort of fell in love. We realized that, you know, they had developed an entirely new category of business with hyperconverged and they were really a pioneer in that space. So we said is why don't we build the world's first purpose-built backup and recovery for Nutanix? And that's exactly what we did. And I think, you know, Stu was actually one of the first people to ever hear about it. Uh, we came on the cube and we talked about that. We've GA that in 2017 in July. I think@that.next, um, so just two and a half years later, we now have 1200 customers and we're in 62 countries around the world. So it's been absolutely astonishing. It's been wonderful growth. We're seeing 300% year over year growth. Uh, and really a lot of that is just based on our ability to protect the data of Nutanix customers around the world. >>Well and and Simon, right? That early question was, is new CanOx is going to be big enough to support ISV is that, you know, can run the, you know, grow their business underneath them before we get further and talk about mine and everything. Give us a little bit, you know, the state of the state for haiku because started with Nutanix, but that's not the only solution they are offering Dave. So just give us kind of the snapshot of the whole business. >>What we realized as we were building out high Q in this purpose build backup recovery for new TEDx. We said that's the on-prem, you know, but there's a lot of on prem that is still legacy three tier architecture. So we added a VMware product. But really the goal was to offer true multi-cloud data protection as a service. So what we did is we built the independent purpose-built backup and recovery service from Nutanix, one for VMware. Then we built the world's first purpose build backup as a service for Google cloud. And I'm really thrilled to announce the next month we're launching Azure backup as well. And the brilliant thing about our system and our solution is that we actually enabled customers to not only back up their data independently for that cloud, but that then migrate their data to whatever other cloud they want to use. So we actually becomes data protection as a service, data migration, and dr. >>So for, for customers, this is wonderful, but how is it to be strategic partners with all of these big players? >> Oh yeah, absolutely. I think you have to place your bets, right? So if you notice, I didn't say AWS and almost every company that I talked to says, why wouldn't you start with AWS? They're the biggest, you know, that's never been our philosophy. You know, I think the fact that we attach ourselves to Nutanix so early, not just because they were a rocket ship on fire, but also because we truly believed in their vision. We believe in the Nutanix products, we love Daraja entire philosophy around simplicity and customer delight and we felt like we could be students of Nutanix, we could actually build out our product with those same philosophies and principles in mind. You know? So I think really going deep with Nutanix is number one for us remains number one. I would also say though that you know, Google has been an excellent partner and Microsoft been an excellent partner. So with the large cloud providers you have to take a different approach. You cannot offer a downloadable product, right? All of our public cloud backup and recovery is a true managed service. You go into their app store, you turn it on rather than download it, you configure and you're able to perform all your backup and do all your recovery right from the console. >>All right, so Simon let, let's get into the kind of the, the, the guts of what's happening at Nutanix. Mine, of course is a partnership to extend for data protection, partnering with Veeam and haikus as a, as the first two partners. Uh, the other thing that everybody's pretty excited about is XY clusters. And that sounds like, and we've talked to Newtanics people, you know, as Nutanix brings their stack into the clouds, not just on the clouds, will that pull things like mine along with them. And so, so give us what you're seeing with mine first and maybe he's, I clusters along. >>Yeah. So maybe we start with mine, right? This whole concept that I think that these guys have pioneered and they've done a really terrific job of it. I think, you know, the, the vision there, and you know, I count marketing or Meyer in this group and Tim Isaacs and some wonderful folks on the product team in Nutanix. Their vision was, you know, there's rubric and there's Cohesity, there's these sort of large secondary storage platforms. Personally, when I look at them, what I see as Newtanics with a backup workload, right? And I think that, you know, Nutanix being the original is the best. It's the most complete solution. And it's very, very comprehensive. So I think the, the tannics folks understood this intuitively and their idea was instead of us building our own backup and going after that space, we've got amazing partners like haiku. Why don't we just natively integrate them into the mind platform and offer that sort of secondary storage workload, uh, as a key part of Nutanix is product proposition. >>So the really exciting thing for us is that we are skewed up with Nutanix. Nutanix, we'll be able to resell haiku as a part of mine. Uh, and I think that's gonna really complete their end tour tire story when it comes to being able to own the data center, uh, and really own the sort of cloud in general. You know. So I think your second question still was about clusters. And I think that the answer there is very simple. You know, multi Gloucester is, has become extremely important for Nutanix customers. They've done a great job of going after that. The simple fact is if you don't support XY clusters as a backup vendor, you really can't compete in this market. So I'm really thrilled to announce, of course, that haiku is the first backup recovery vendor that does support. Gluster. >>Okay. So interesting. We talked about how you hadn't done a solution for AWS. Sounds like this might be a path for you to get with Nutanix onto AWS. >>Absolutely, absolutely. And again, for us it's not about looking for some Trojan horse or backdoor into a go to market strategy. It's about making sure that the customers are truly delighted by the value that we provide. And I think that when we go after a specific market, we want to do it the best, you know, so we don't go shallow and just sort of check the box. We want to make sure, for example, when we build out Azure that we're not just dealing with, you know, the, the general principle of backing up and keeping things consistent. We want to make sure the applications people are running on Azure or supported by haiku. That's what we do with Nutanix. That's what we do with GCP. We want to always go as deep as possible so we can really compliment the platform in a really, really comprehensive way. >>One of the things you said earlier was that your philosophy is very much aligned with Nutanix, your your end goal to simplify and delight the customer, uh, this, this much more intuitive, uh, youth and user interface. So talk a little bit about how you, you said you wanted to become a student of Nutanix, yo, this, this cross company learning is very interesting to me. How, how, what have you learned? Yeah. What have you learned and how do you go about being tutored by your customers? >>No, I'm a very visual guy, right? And whenever I think about Nutanix, I always had this image in my head. All right. Whenever I thought about legacy, three-tier architecture and the move to hyperconverged, rather, I always pictured an 80 stereo system. Remember those big eighties boxes? And they have all the graphic equalizers and all the way down. And some kid would come and push them all down. You could never reset the darn things, you know? And then along comes, you know, automation and suddenly, you know, you press a button and you listen to jazz and it sounds like good jazz and the treble and the bass all fixed themselves. You know, I effectively think that Nutanix brought that same concept, funnily enough into the data center. They simplified so much that was impossible to handle for admins across the world. They made it so simple to use their product that actually the customers could start to enjoy their work more. >>And I really love that. That's a true, that's a really an intangible sort of value proposition that I think people don't talk about it enough. Yes, you want to save time. Yes, you want to save money, but if you could enjoy your job more as a result of getting a product, what's better than that? Um, so I think that philosophy is something we baked into haiku in the following ways. You know, the first is when we were designing the UI, we wanted it to look and feel like the platform it supports. So when you use haiku for Nutanix, it looks like prism, when you are using our console for GCP, you're gonna feel like you're using GCP. The idea is that backup and recovery should be an extension of that cloud expression, that platform, so that the customer who is an expert with that platform can easily manage this with no training at all. So again, driving that simplicity right there and in the platform. >>Yeah. So Simon, you know, one of the things we love to do is get hear from customers and what they're doing. Of course you've got 1200 customers that are Nutanix customers. So we'd love to hear, you know, any insights you have in a lot of discussion about AHV in the last 12 months has been about half of the deployment. Is there anything around HV or any of the, you know, new software features and products and experiences that Nutanix has been launching that you hear customers buzzing and talking to you about? >>I mean, I, I, the first thing I would say is it is truly a multicloud world now. Um, I think that legacy vendors are having a harder and harder time coping with the fact that cloud washing no longer works. You know, if you show up to the market and you say, Oh, this, now I can deploy an agent into this cloud, it's sort of stop, stop, don't say agent around me. You know? So I think, I think the ability to really natively integrate into any of these clouds and support all of these clouds equally is key. You know? So in the past a vendor would start with one thing and it would be great, right? And I won't use names here, but then they would do something else. They might move to another hypervisor and it was a little bit less great. Right. And I think that that notion has to change in a multicloud world, which brings me to the concept of HV. >>I think that HV has really grown. I mean, I would say that right now, you know, over half of our customers are HV customers. And I would say that that grows every single quarter and it not only grows in terms of net new logos, it also grows in terms of existing customers that we're finding SWAT to switch to HV and they want to switch fast. You know, they don't want to pay the V tax anymore, but more than that, I think they're seeing HV as a really robust enterprise hypervisor that really meets the complete need for the customer. And I think that's, that's been terrific to watch. So when you hear at.next, and this is not your first hot next, but what kinds of conversations are you having? What's been interesting to you? What are you going to take back to haiku? Yeah, head back to Brookline. Yeah. >>I mean obviously there's all the new stuff. I mean, Kubernetes, you know, containers. Um, I think these are all things we've been working on for some time. We'll have some surprises for you guys in Q4 at the end of Q four around that. Um, but you know, I think the big takeaway for me is we spent the first two years building our brand, getting the word out there, proving to companies and customers around the world that we were truly enterprise ready cause we were the new kid on the block. And you have to sort of start somewhere and show that. I think now we, you know, we added physical last year, we added tape support, we've really got all of the major applications covered at this point. I think that conversation, we've checked the box, right? So today's conversations are about what's next, how much more deeply will you integrate with Nutanix? >>How can I use Nutanix to then manage my data in the cloud and bring it back again? And can haikus support that or will it distract me? And you know, the simple answer is it will support that completely because it's so natively integrated. You know. And again, I think when you choose a platform at this stage, and this is something we've seen again and again and again, people do not want a second silo, right? In order to, you know, run their backup and recovery. You know, customers who are choosing Nutanix or choosing any platform want to run that platform and they want to make that one holistic experience. You know, they want to reduce the training required and they want to make sure they get the most out of their investment. So we're where I think two or three years ago, Stu, when we first met, everybody was trying new things, right? It was sort of, there were all these new platforms and it was all very exciting. I think now people are doubling, tripling, quadrupling down on the platforms they fundamentally believe in. And we're thrilled about that because we support those platforms and we'll continue to do so. >>Great. Excellent little. Simon, thank you so much for coming on the cube. It was a real pleasure talking to you and it's been great. Yes, no, absolutely. Thank you very much. Thank you so much. Thank you for having me. That wraps up two brilliant days in Copenhagen at the Bella center at Nutanix dot. Next. Thank you so much for joining us and we hope to see you next time.