(upbeat music) >> Narrator: Live from Copenhagen, Denmark, it's theCUBE covering Nutanix.NEXT 2019. Brought to you by, Nutanix. >> Welcome back everyone to the cube's live coverage of Nutanix.NEXT here at the Bella Center in Copenhagen. I'm your host Rebecca Knight, alongside of my co-host Stu Miniman, Analyst. We have two guests for this segment. We have Angie Cusworth, she is the COO of Hardy Fisher Services. >> Hi. >> Thank you so much for coming on Angie. >> Hi. >> And we have David Cusworth SVP sales at Hardy Fisher Services. Thank you so much! >> Thank you. >> And husband and wife. >> And a husband and wife team! >> I believe we have done it before, I know we've had twins on the program. >> Right, yes. >> Uh, but uh, yeah. >> Couples who work, I like it! We'll get into how you make it all work. But David, I want to start with you. Describe Hardy Fisher Services for our viewers who may be unfamiliar with your company. >> Yeah, so we own and operate a large data center based in Leeds, so it's a 400 watt capacity data center previously built for BT house NHS patient records in the UK. And we operate that as a reseller base data center, so we are a very clear go-to market. We have our co-location, we have money services and then obviously cloud which is based on Nutanix. >> So, wait Angie what are the biggest business challenges that you face in your world. >> So I think it's trying to convince customers to move to the cloud. Obviously, you know, we've been doing cloud for some time now. I don't know how to-- >> Yeah, so David, we're talking about that move to cloud. It help it put where, you know, your services built both now Nutanix fit in the customers overall picture. Cause you know, you've SAS, you've got public cloud people are building private clouds off Nutanix or other type of hardware, so you know how do you play with some of those other components and position yourself? >> I think a lot of the challenges that we've seen is people are comfortable with Azure so a lot of resellers that we deal with. Azure is a safe bet. Nutanix is still quite a new name in the marketplace. There's people who don't want to move to the cloud because they don't understand it. So, a lot of the time, we show them the cloud platform in our data centers, and can touch and feel it they can actually see it. Which gives them a bit more confidence. And then, from our side it's the service wrap, so it's holding them the hands on the journey to the cloud. So it's given our technical ability to say, you know, we'll do it for you, we'll hold your hands, we'll get you working. And at the end of the day, the cloud is people's businesses. So if the cloud doesn't work, it affects their business and we're trying to put our hats on as a customer. >> Yeah, it's funny. It reminds me, we used to have the joke, there is no cloud, there is just you know, your computer somewhere else. Angie, bring us inside, a little bit? Your customers, it sounds like they're still a little bit of trepidation about them making changes there? >> Yeah, I think one of the reasons that we've been so successful, is that we follow IT Service Management very well. So we help our customers through the whole journey. So people that are new to cloud, we have excellent technical people, that can help them. We have a fantastic data center, as well. So, they know their kits are safe with us. >> Yeah, bring us inside a little bit. You talked about how many racks there. What differentiates your data center? There's you know, most companies, you know, we tell the average enterprise out there, you know. Friends don't let friends build data centers. There's other people that know what they're doing. So, give us a little bit of a virtual tour, if you would. >> Yeah, so our data center. Like I said, It was originally built for BT and for the NHS. And as they moved to cloud, the need for their data center shrunk. Leeds as a city is growing city and there's not many data centers in Leeds, so we took the opportunity to really re-launch the data center. We knew it was a very high spec data center, cause it cost a lot of money to build. And it gives the customers confidence that when they are going in there, it's very secure. It's very high resilience. And from a cloud platform, we've gone completely Nutanix. So it is literally, you can come in, you can touch Nutanix, you can play with it. And it's just the whole journey really, that to make sure they're in a safe pair of hands. >> Talk a little bit more about how Nutanix comes into play with your organization. >> We went with Nutanix because we're looking for something to be different. There's a lot of people who've got this UA to be WES in that V seller market. So we wanted something that was focused on SME. So we've got very, very much SME focus. And cost comes into it. Having that support, so being able to ring somebody up and not being in a big call center in Asia or in Europe. Somebody who can actually talk them through, what the issues are, also be very responsive, and put the customer first. >> Yeah, it's interesting, and when I think about kind of the traditional service provider. It's like they've build out their management stack, they build something at a scale, so that, you know, they can do something that their customer couldn't. It sounds like Nutanix is a different type of offering. We've been talking about it all week. It's not thriving in that complexity, but you know you just have a simple offering. And then, of course, you know price and easy to manage. Is something that service providers need, so, It sounds as if you built this ten years ago, you might have had to do something very different then how you do it today. >> Yeah, no, absolutely. It's given us a market that really hasn't been there in the past. You know, we can help resellers on the journey, we can give them a bit of a lift up, so. If their too small or they've just got going in cloud and they can't afford to get their own Nutanix platform, then we can get them going and then they can start going into Nutanix. But it's a real differentiate. It's like I say, to a lot of people, it's the safe bet it's your AWS. It's you know a Microsoft name. No one ever gets sacked for by Microsoft kind of conversation. >> I think one of the other compelling things is the cost of it as well. A lot of people think it's cheaper to go as your AWS. Actually it's mechanics are very cost effective for our customers and that's why it appeals for, you know the kind of smaller resellers that we deal with. >> You know, are you starting to do any connection now that you think about as your AWS have their direct connect. When you have people's environment, sometimes they might want to access those services or are you starting to look that, in that environment? Where some of the Nutanix hybrid solutions? >> Yeah, so what we do at the moment is we backup mainly to Azure. So we've, we've a central core platform with Nutanix and then, we're back up as a failover to Azure. But, again, customers don't like the complexity of even doing that as a back up. So it's been great coming to the event and seeing the Nutanix backup and the options there because our customers love Nutanix. >> So are you interested in the mine solution, that has been rolling out? >> Yes, absolutely. >> Yeah, yeah absolutely. That's one of the things that we're really looking forward to going back to explore. And that will be next on our road map. >> Are you starting to look out as to which solution with mine you're going to use or are you still under discussion? >> Yeah, we'll leave that to our technical director. I'm sure he'll point us in the right direction. >> One of the things we hear a lot about at this conference is Nutanix's culture. It's people first culture. It's humble, honest, hungry. How does that come into play in terms of your interactions with the company? >> I think for us, that's a culture that we have as well in our own business. And that really does shine through for every person that we've ever dealt with at Nutanix. There it's always customer first. I can't fault them, they're amazing. >> I think for us, it doesn't feel like you're a big company because it's such of a personal relationship. So it doesn't feel like you're talking to a big corporate company where you're not heard, you know, if you're not a a big customer. The relationships we've got with people work and just pick up the phone it might be a really senior position and they'll help us, and that's something that's really good in Nutanix. >> I'm wondering if you've had any experience with Nutanix support, so we know uptime is, is super critical. So what is your experience? >> Yeah, fantastic. I mean, from an operational perspective, I love the self healing, that's built into the platform. Anyway, I love the fact that my technical guys don't have to be uber technical to be able to operate. That's one of the other benefits in Nutanix for us. It ticks all the boxes from an operational perspective. >> I think from our side as well, the technical guys, so, our first and second line guys can understand Nutanix. They can get their head around it, so it's very easy to train and more with Nutanix as opposed to other platforms where it can take up to a year to really understand how the platform works. It is very, very simple for our support desk. Which means, it is less demand on the support that's got Angie then. >> Training in the skills gap is a hugely important issue in the technology world. It's in the United States and also in Europe. How are you finding it, what is it like to be a Leeds based company, are you finding the people you need to fill the roles you have open? >> We're really lucky actually, because our technical director is an ex-trainer, so we can do a lot of the training on site. But Nutanix training is something that we're definitely going to be tapping into. I've been speaking to the guys here, and that's another useful thing for us to take back to the UK. >> Give our audience a little bit of insight, so you know, what you get out of coming out to the Nutanix conference, you came last year to London, you came out here to Copenhagen. What were you hoping to accomplish? What are the conversations been, give us a little bit of a flavor. >> I think it's been good to network with other Nutanix customers to understand their journey. Definitely to learn about what Nutanix is doing now and in the future. When you're running a business it's kind of head down sometimes. Allowance, you know, you don't get time to really sit and look up what the market is doing. So for us, it's also to be part of our journey, you know, we went to event four or five years ago when it was much smaller, much newer name. And to see how fast Nutanix has gone is amazing. It really is. >> Absolutely, I think it's given us clarity on what we need to do next year. Like I say, you've helped us by coming here today and yesterday, seeing the presentations on how we can implement that into our own business. And how we can really take Nutanix forward. >> In terms of the future, you said you are going to, you're looking into Mine. You're thinking about using some of the Nutanix training, capabilities. >> Frames, Beam. >> So, there's a lot there. >> So yeah, we've really honestly taken so much back and I can't wait now. I think for me personally, it's re-energized me. I'm excited about going back and just working out where we can really take Nutanix forward. >> And what's next for Hardy Fisher? >> It's just growth, we're at an early journey now. So we're kind of at the start of our journey, over the next five years, it's all about growth. We see Leeds as a bit a city that's growing itself. We've had a lot of changes in Leeds as a city. It's still quite small. It's a digital city, but it's got massive focus on growing. We're having a big part of that because we're one of three data centers in Leeds. So, it's not a heavily populated area for data centers. And we're all about helping local resellers, you know, get on that ladder for Nutanix. >> So that will be a big driver for us, you know help the small MSPs. You know, let them touch and feel Nutanix in our data center. And then hopefully give them the leg up for them to buy their own boxes, and then co-locate that in the data centers as well. >> So, as as as devoted Nutanix customers, any advice for Dirige Pandey? He's got, he's under a lot pressure. It's a competitive landscape. You love Nutanix. >> Angie: He's nailed it. >> David: I think, just keep doing what they're doing. >> Rebecca: Stick to your knitting. >> Don't get sold to one of the bigger boys and keep the-- >> Yeah, absolutely, keep the culture. And the, everything that you're doing technically wise it's just unreal. We're blown away. >> I think the culture as well, keep it to grow as big as you are now, keep that culture which has been very hard. I mean, we try doing it in our businesses. You know we have a very hardworking ethic. But we want people to enjoy where they work. We want to have a good work flow, life balance. And it's very difficult to do in a big company. >> Is it, do you like working with each other, in your husband and wife team? >> Yeah, it has it's challenges. (laughing) It has it's challenges but we've worked together for 12 years now, so. >> It's gotten better at work. >> All right. >> It's very hard because, I sell it and I support it, so unless I sell it properly I get in trouble. (laughing) >> Dog house. >> I have to reign him in. >> Exactly, well David an Angie, thank you so much. It has been an absolute pleasure having you on the show. >> Thank you very much for having us. Thank you. >> I'm Rebecca Knight for Stu Miniman. We'll have more for Nutanix.NEXT in Copenhagen coming up in just a little bit.

>> live from San Francisco, celebrating 10 years of high tech coverage. It's the Cube covering Veum World 2019. Brought to you by VM Wear and its ecosystem partners. >> Welcome back to two cubes. Live coverage in San Francisco, California for VM World 2019. I'm John Ferrier, Postal Cuba David Lattin, My Coast, Dave. 10 years covering the BM World Paul Maritz laid out the stack early on. We saw that and watch it go through Its motions now >> remain from the marketing people got a hold of >> that mainframe turned into cloud Now hybrid cloud seven years after we first started about 2012 has been great Our next guest, Paul Falsone, S V. P and general manager of the Cloud Native APS. This is a business unit within VM where that is going to the next level. This is the Act three is Jerry Chen said any of you I talked earlier for VM wears a company. I won't say moving up the staff because there is no stack. It's cloud, right? So its applications on top of operating infrastructure Dev ops going enterprise scale is about developers building APS operating them in scale. This is a big focus of what you're doing. >> It is a dead end of the day. One of my close friend of mine, who's in front of customers all the time, reminds our team constantly that our customers applications matter of the most cause. That's what they used to get in front of their customers with the Dillman teams and the tools they're building the user. Japs come second cause that's what supports the abs. And then the infrastructure comes third zone away. There is that stacks it, but never forget you were at the bottom of the pecking order, if you will, when it comes to ultimately bringing full customer value to our company, our customers, businesses. >> And it's one of the things we've been looking back at our 10 years covering VM where I think you're 13 15 of'em world is that the virtual ization of all very quickly around really optimizing server virtualization really kind of change. The game of one kind of knows that our knows the history there, but it did it without any code changes, too, APs and I think that was a very innovative thing. Now we looking containers and what Kubernetes is bringing to the table. You're starting to get some clear visibility into what's happening and what's possible. Could >> you >> share your vision on what that visibility is that you guys are eyeing for the marketplace in four of'em, where, >> sure, the APP development methodologies are changing, changing more today than they have in the last 20 years. We're seeing ah lot of new concepts and approaches that right now really only accessible to a small percentage of application developers worldwide. We want to try to bring those application development methodologies, practices tools to the mainstream so we can. We can touch the 13 or $14 million.1,000,000 enterprise developers around the world and help the CEOs in their line of business counterparts at our customers get a CZ much productivity out of their development teams as possible. At the end of the day, those APS we're gonna power the next decade of those organizations success or failures with their customers, and so that's becoming a real competitive asset. I've had a number of customer discussions here this week where the primary theme is how me help my developers move faster at enterprise scale, but in a regulated environment in an environment where compliance is is front center >> to big things going on in your world that we covered extensively, honestly, pretty impactful to the Vienna, where portfolio one as open source and hefty oh, acquisition half a billion dollars almost a year ago, about a year left in less than a year, probably was that we close in December last year. So yes, ovary. Just recently we know those guys all people. I mean, I've been covering that for a while, and then I'll see the pivotal acquisition. Just announced a drink from the fire hose. There be doing tons of press briefings, those to impact points, kind of leaving a mark. >> So we've been we've been building up to this. I joined AA Drink them were in 2012 through the Sierra acquisition, but I moved into this role about just about three years ago, and one of the things that we identified early on was, ah, close partnership with Pivotal was going to be essential inside of the Del Technologies umbrella for us to exist in thrive together. And so that's where the idea for P Cass was born. So the combination of V. M. R. R and D with pivotal RND focused on delivering our first community service to our enterprise. Customers we brought helped you in last year. Once they saw what we were doing and thought about the possibility of what would happen if we actually took some of the concepts of communities and p ks and embed them into V sphere, That was, I think, the real ah ha moment for for us and the happier team coming together in the power of what that could enable. But all along the way, we always believed that that was just covering the infrastructure side of the equation. You still needed to get through the making the APP developers productive and efficient in this new infrastructure world and so on to be able to do so on any cloud. And that's where the pivotal piece finally came together last just last month. July Pivotal put out a lot of information in the market around how they're evolving their portfolio to be very cool, bernetti centric, moving forward. And that was a big part about getting all the pieces lined up so that the M word could deliver what we announced this week. The in the town's a portfolio with the component tree for building running in managing modern applications on any club, >> we've kind of come full circle here, predates, and I Sarah, But you guys talking about the stack? Yeah. Paul Moretz. I used to have the whole stack. Ed actually applications up here with Simba. Spring sources around. Exactly. And then you had these when I used to call the misfit toys. Have you had some assets in the M. C as coming in Vienna, where Paul Maritz, Joe Tucci decided, create pivotal as the The platform developed next generation applications. Now it's all come full circle there. So my question is related to that stack and particularly the death part of that stack. This audience is not Deb's not, but increasingly, you've gotta attract that audience. So what's what's your thoughts there? And so >> I think pivotals done a very nice job over the years through the Con Foundry Foundation. The work they've done there through the spring community Spring is at this stage is is arguably the most popular modern Java development environment on the planet. So, you know, we're seeing a tremendous amount of leverage of that of that framework and so between the events of pimples is actively involved in Leeds and their ability to help customers, um teach their enterprise developers how to get the most out of this modern tool kit. We think that there is some wonderful ingredients to a recipe to really scale this thing up in a big way. We way. I also believe that Veum we're still has a lot to learn about what it means to best support enterprise developers and their organizations. And so we are quite a bit in learning mode right now. We're gonna take a lot of lessons from the pivotal team as we as we move forward towards the close and learn a lot more about the team in the culture and their customer engagements. But one of the things I think is is front and center to what pivotal has for customers today is their transformation Service's customers. You've got different groups inside a customer summer looking to build the newest applications. Some of them are just trying to get more operational efficiency out of what they have today. Some of these customers have 12,000 applications in their environments. Um, pivotal has ah set of service is that come in and they help them take their existing monolithic applications and just modernize key components of them so they can operate them more efficiently and reclaim a lot of resources to go do other things. That, I think is probably the lowest hanging fruit for enterprise organizations today. And I'm very, very excited about the service is that pimple has to make available the customers on that front. >> Assad and Jerry Chen, earlier than the other set I was mentioning earlier is a VC now, Greylock, big time to your one. We see former VM Where, uh, guy from 22,003. He also worked on cloud foundries in sight. We ask about the white spaces where starts to thrive in one of the transit is kind of pointing to was have some cummings going public. Some are being bought at sizable numbers, but we rift on. The idea of monitoring was a boring category right now. Observe ability, which is just be monitoring 2.0, you got I pose. You got acquisitions. I mean, major action happening in this observe ability space. I bring this up because that's an area you think, Oh, it's a white space Data opportunities for companies to build service is really points to this cloud. 2.0 application Renaissance And I want to get your thoughts on that environment. What needs to be in place to make that happen? Honestly, pivotals keep for you guys. I get that on Vienna. Where side, but for the ecosystem and for the marketplace, people trying to make careers and or do things What is that cloud 2.0, complexity that need to be abstracted away or >> so The Pepto team had a great Craig and Joe had this great, uh, one liner on kubernetes is all about where the people structure meets the infrastructure. When you think about that, our enterprise organizations have thousands if not tens of thousands of developers all trying to do similar. But a lot of cases different things at the same time, across lots of different cloud infrastructures. On the infrastructure team side, you've got private cloud, you've got hybrid cloud. You've got public cloud environments that you have to get your arms around, monitor, manage, secure and get visibility into. We believe that Carini sits at that perfect layer between the two domains on. This is a big part of why we developed Tom's a mission control. It's just that that perfect layer between the two domains, too, access the company's later and give you full visibility into what all of your developers were doing on every piece of your infrastructure. And we also think that's gonna be a very interesting place for third parties to plug into to gain access to all of the community's clusters that we're helping. Our customers managed across their app landscape to do very interesting things. And so we're really excited about the ecosystem that that project will open up. >> You think this opportunity to start ups in there? >> I do. I do. I think there's a ton of other I mean, think about it just really basic math. Ah, VM based application. When it gets containerized, it has just on the compute side alone. Never mind the networking in the storage site. There are 10 times as many moving parts. A typical containerized EPA's 10 times as many moving parts as avian bay Step. If you think about that applied to the networking layer, you think about that applied to the storage layer, the security layer. You've got 10 times as many points to secure. Now, how do you get your head around that level of complexity As a an operations person, you can't do it. Humans can't do it anywhere. You can't write down your actions. Control this on a pad of paper and know what's what's accessing what anymore, >> Dave. One more question, if I may, on the on the VM container thing, there's a debate or are architectural kind of conversation, and customers are having around when to do containers in three days on bare metal or with V EMS. How do you guys talk to that house? The >> steam going because that was my question. So there was a snarky tweets yesterday. I want to get your reaction to it. And the tweet was during yesterday's keynote. I thought we we launched pivotal so that we didn't have to run containers on V EMS. Now the reality to your point is that people are running containers on bare metal. They're running him on vehement the EMS. I don't have any data, but I wonder if you could comment on that >> so way Probably have a couple of snarky comments of our own on this three share one of the things that put up on stage. Yes, I'll start at the kind of a little little. And I worked my way up at the base layer. The testing we're doing with Project Pacific, which is something we announced this week, which is effectively bringing kubernetes into the heart of the sphere. We're actually using combinations to make the sphere better. We're also going to expose communities to our customers through V sphere, just like we exposed the EMS today. This is a pretty exciting project for the for the company in our early testing of this project, based on the advanced scheduling capabilities of the SX hyper visor take advantage of modern hardware. We're seeing an 8% better performance in a certain test sweet versus what you'd see on bare metal so are ready at the early stages. We're seeing some benefits now take that a step further. The big public college for writers out there if you look at service is like G K on Google. If you look at a ks, uh, recast on Amazon, a cast on his door, every single one of their community service is is run against a virtualized environment, not on a bare metal environment. Why is that? Well, because their customers are using containers in VM, side by side, the flexibility you get out of that virtualization layer. Whether you're a big public cloud provider or your ah smaller enterprise shop running your own data centers, the benefits are proportionate, rather equal on dso >> the narratives off a little bit. What you're saying. What I hear you saying is people use virtualization for a lot of efficiency and scale reasons that's independent of what happens with bearnaise decisions. So if you decide you want to run Cubans on bare metal, go >> to go to town. We think >> if you want to do that, >> you want to do that. But we don't. We actually see a lot of customers who have started down that path. When they go to get to that operational stage, they're realizing they're now dealing with firm where again, they're dealing with Nick drivers again. They're dealing with stuff, and they can easily take that and turn it over to their ops team that's already managing a huge virtualized state and operated with the same tool. >> That's a really a layer thing around round scale. You do the virtual ization for Ryan reasons, and then cos sits on top of it for a whole another reason. >> And the I'd say its operations scale these operations teams need to, you know, just look at the number of announcements we made this week. For an ops team to get their head around all of these new technologies simultaneously is impossible to bring them in one new capability of time into the thing that they're already operating for. That organization is very >> positive. If I understood yesterday, you're claiming better before 8% better performance relative to bare metal. I know that's apples to apples. Or what kind of juicing you're doing on the benchmark >> sex schedule that it chooses it right there. >> I want to ask you about integration and look at it as a quasi. His story of the the industry. You go back to see A with all the acquisitions, right? Historical force it with fusion. Different layer of the stack. I know. Certainly Del did a lot of acquisitions. Some of them work. Some of them didn t m c. Same thing pretty successful. Actually. VM were great engineering. Um, very strong. Go to market on really good acquisitions. My question is on integration with the nice Sarah background, I wonder. I mean, nice. Sarah seems to be very well integrated into the VM. Where platform How is integration The state of integration today within V. M. Where is it a lot easier today because we're living in this AP I economy. What about VM? Wears sort of integration ethos. One of the challenges. I wonder if you could comment and that long. So >> I've been through, uh, to significant integrations of'em where the 1st 1 was with this nice era on. I was on the I was on the incoming side, not the receiving side. The next was with hep Theo. I was on the receiving side, not the incoming side. And so, as coming into this year, back in 2012 Pat was extremely supportive and asked his entire team to be very supportive of getting us integrated quickly and productive. A CZ fastest possible. We were on campus on the via more campus from the next era office within days of the deal closing. That's how efficient Veum work. That's like that's the mindset hammerhead coming into. We were in a building. We were co located with the other networking engineers and product managers. Within the first week on, we were off to the races. That was about 100 20 person company. Hep Ko is about 100% company, Um, about the same efficiency we were consolidating. Offices were bringing them over again, mostly distributed team, but they had a center of gravity. In Seattle. We had a center of gravity in Bellevue. We brought the team's over within within a couple of months in about three months. In three and 1/2 months in, we had the team fully integrated. The organizational design done all the tools in a greater we're all in the same systems. So what happens very quickly now, an organization that's much bigger like like pivotal 3000 employees. Public company takes a little bit longer to get from Deal announced the deal close because it's too public entities. It'll take a little bit longer to do all the integration, but we're already thinking thinking about we know them so well and they know us so well. We already know where the potential landmines are, where the potential rough spots are. Pat prides himself and, uh, this pushes down into the rest of them were on well, welcoming new team members in new groups into the company. And so we try to do that really were very culturally sensitive way optimized for the right tool kit s O that we take, we take some learning like cloud health. When they came in, they had a lot of expertise around. SAS drooling and support of customers were adopting all of that, right. Were jettisoned some of our older tools in favor of some of the things that >> we're gonna win the modernization. So I want to get your thoughts on the last question for the second congratulations, your your your area. We love what you're doing. We think it's super important. Would be covering it like a blanket this year and going forward. But Pakistan came on was wrapped. Talking about 10 years and doing the riffing on the Cube are 10 years covering it. We have some 10 years forward, which waves to be on. They highlighted on the past 10 years in this ear acquisition as a critical moment to bring VM. We're into the S T D C kind of concept started networking up, so we know the history they're sti n and then going forward, he says. If you're not a networking and security in the next wave and Kubernetes is Number one, you're really gonna be missing out. So we highlighted networking, security and kubernetes. But networking. It's nice here on both sides of that 10 year spectrum. You're part of that. >> Why is that? Why is that wise >> watching people know that networking is the most important piece of the wave here? What's the relevance of what he's saying? Share their thoughts on >> Think about the increasing complexity of what at modernization drives into the infrastructure. You're getting smaller and smaller moving parts that that need to operate together at scale in a comprehensive, logical way. But at any point in time, if you're if you're an enterprise organization, if you've got if you've got compliance requirements, audit ability, requirements. If you want to protect, you hear about the number of of small towns that get blackmailed on a daily basis because someone's secured an encrypted There, there, there count taxpayer data and they're there, their victims. All right, this is this >> is some say, cyber warfare. >> It is something. So if you think about in orderto help, our customers get the most out of their developers, these tools that open up I think the potential of a lot more avenues of attack get a lot more complex. And so we think that these two have to progress hand in hand. One. We do want to help developers go as fast as possible. We won't help enterprises get the most out of those developers. That's a big part of why we brought them were into into the damn warfare. We're bringing a pivotal into the VM. We're family, but at the same time, we recognize that the infrastructure has to progress. Every bit is fast, and the network is the thing that ties all these parts together. Whether it's a layer three year layer for networking today or level layer several networking layer seven AP I based networking in the future >> all. I mean, I'm not gonna bring up I ot or industrial i ot to takeovers of physical devices, whether it's a self driving bus off a cliff or taking over towns and cities warfare, I mean the service areas of enormous networks, Internet connectivity applications over the cloud native. Anyway, we know that, right? So a lot to talk about. Thanks for coming on. The Cube Sharing your insight. Senior Vice President, General manager, The Cloud Native APS Group. This is really the key instrument with envy em where to take kubernetes and the advancement of cloud to 0.0 to the next level. I'm John for a day. Volante, be back after this short break.

>> From Union Square in downtown San Francisco, it's theCUBE, covering PagerDuty Summit '18. Now here's Jeff Frick. >> Hey welcome back, everybody, Jeff Frick here with theCUBE. We're at PagerDuty Summit 2018 at the Westin St. Francis in Union Square, San Francisco. Great event, 900 people, we're excited to be here, it's our second year, and now we get to talk to some customers, which we are always excited to do. And our next guest is Alan Alderson. He is the Director of IT Ops for William Hill. Great to see you. >> Afternoon, it's great to be here. >> Absolutely, so for people that aren't familiar with William Hill, what are you guys all about? >> So William Hill offer customers opportunities to place bets on sporting events, presidential elections, snow at Christmas, you name it. We present about a million opportunities every week for customers to have a bet on. >> A million opportunities a week? >> Yeah, so picking on football matches, you know the game of the ramble. So we have opportunities for people to bet playing up to the game, and then once the game kicks off, we transition into what's called in play, so people can then place a bet on who's going to score the next goal, and about another 120 markets within that one game whilst the game's in play. >> Wow, so what's the average duration of the window to put a bet down? >> So generally leading up to the match it's as much time as you want, as soon as the markets are out there you can place the bet before the game kicks off. >> Okay. >> But once the game kicks off, you can, right up until about towards the last few minutes of the game, there'll be markets available to have a bet on. >> Okay, and then what percentage is kind of things that I would guess easily, like sporting events or those types of things, versus you know, whether it's going to snow or not? >> Well we provide the opportunities on the website, so you can have a look and, you know it's snow on Christmas day is a popular bet. People do their research, and they like to have a bet on it. There is a lot of novelty bets. There used to be, you know, life being found on Mars, Elvis being found, et cetera. So there's a lot >> Still taking action on Elvis? >> I don't think so. >> I thought we'd find him. So we're here at PagerDuty Summit. What are you doing here at PagerDuty Summit? >> So I've just come back from a stint in Australia, working for the William Hill business over there. So we introduced PagerDuty over there to help out with just getting the right message out to the right support teams quickly. So we deployed it out there, and we just brought it in to do infrastructure to start with but once we deployed it, it's a bit of a ripple effect. So it was like dropping a pebble into a pool, the ripple effect, and everybody, they seem to be doing all right over there, they use it now for the support models and so those sorts of questions. It's very quick how the other teams decided to latch onto PagerDuty as well. So I since moved back to the UK. So I moved back in January, took on this role back in the Leeds office in the north of England, and one of the first things I said is, guys, start having a look at PagerDuty, we've deployed it successfully in Australia, so let's have a look at what it can do for us. And so management works at William Hill. So I'm not trying to fix anything that's broken. So, it works. But what we can do is increase its speed of how we deal with things. So there's a lot of manual tasks in there that PagerDuty will come in and automate. It will take the pressure off the incident analysts 'cause, you know if there's an incident at two o'clock in the morning, we have 24 by seven business, so if there's an incident overnight, we've got to get on it and start fixing, resolving the incident. And if there's one guy who's trying to call out a number of responders, calling out a duty manager, trying to get comms out, it's a lot of pressure on one person to do that, and when there's pressure mistakes happen. I want PagerDuty to take away the possibility of the mistakes, take the pressure of the incident analyst, so they can focus on resolving the incident and getting service back to our customers as quickly as possible. >> I'm curious though when you said that other people and other groups saw PagerDuty in action. What were some of the other tasks that were not the primary tasks that you brought it in, where people saw value and are implementing it for some other types of activities? >> So initially when we put it in, we put it in purely for service. So for looking at the CPU disk and memory alerts. And we were getting our acknowledgements down from minutes to seconds in Australia. So the other teams are watching in, and within their applications there was a lot of alerts just landing as an email and not getting actioned upon very quickly. So we brought PagerDuty in, they said, can this help out in this space, and they started integrating it into their applications. So through hooking it into their applications they could get the alerts directly from PagerDuty, rather than it going through knocks and service decks et cetera, so it's just a quicker response and get 'em onto the issue quicker. >> And do you have it integrated in with some of your other development tools so it's just kind of part of whole process, or is it more kind of standalone notification system? >> It was integrated straight into ServiceNow and PagerDuty. PagerDuty would integrate with ServiceNow, raise the ticket, and then the things started moving. But the big win was getting the guys the call straight away as that alert happened. Otherwise you're relying on people watching screens, watching queues, waiting for that to happen, and then make the call. So if the call's gone straight to the engineer, he's on it immediately. >> Right, right, right. So what are some of your impressions here? Seeing kind of the ecosystem, what's behind PagerDuty, some great keynotes earlier today, really in terms of, again, the mission it sounds like it's very much in line with what you're trying to do, which is to help teams be more effective. >> Yeah, and what I like about PagerDuty is their passion. You just get a sense of urgency about this place, and you get a sense of passion and commitment, and they want to help people out, and that's what's drawn me to PagerDuty. The guys I worked with in Australia, the guys I worked with in the UK, they just can't do enough for you, and they want to help you succeed as well. You know, you deals with some companies that, they just want to sell you something and move on. These guys are, you know, they look after you, they work with you and they make sure that you're getting the value out of their product. >> It's a pretty interesting culture, 'cause when I talked to Jennifer Tejada a couple of years ago, I used to tease her, I'm like, nobody here knows what a pager is, right? Nobody was born when pagers were >> I had one. >> the rage. >> You had one, yeah, I had one. Shell Oil upside down, I think it says hello, I can't remember, I have to check that. But it's an interesting, there's kind of culture around what a pager represents, and the work that they have duty in there as well, which is a very different kind of level of responsibility when you are the person with the pager on, and that seems to have really carried forward in the way that they deliver the services. >> Yeah, yeah. I mean, on-call has people running, doesn't it? When people, you know when they join a job and go, "Oh you might be expected to be on call", they run a mile, and they think that's not for me. But as we go down more of a DevOps transformation and we get a lot more down the we code it, we own it model, I think it'll change people's perceptions of being on call and just doing the right thing for the business, rather thank, you know, delivering something and expecting the Ops team to fix it all the time and call out the developers at a third line. We should be, we are heading towards being a team, where the alerts go to the right people at the right time, and we get issues resolved as soon as possible. >> Right. I'd just love to get your take on, a lot of talk about digital transformation, and the modernization of IT, and kind of expected behavior on apps going on. You're right in the middle of it. >> Massively in the middle of it. >> Massively in the middle of it, right. I'm sure, what percentage of your bets come in via mobile versus... >> On the digital platform, over 56%. >> A lot, right, a lot. >> And we've got, just said in the last session we had is, we've got competition. So if our app isn't performing, it isn't quick, or it's down, people will go elsewhere. They've got options, they've got choices, and they'll just go elsewhere. And the challenge is getting those customers back. We want to have a stack that just is available and is performing, so we don't drive customers away, or we make sure that things are available at peak times, so when they are wanting to bet on the Super Bowl, the Grand National, the three o'clock kickoffs on a Saturday afternoon in the UK, it's available for them and people can get the bet on as quickly as possible. >> Right. So do you have all your own infrastructure, or do you leverage public cloud? I'm just thinking as you're talking about Super Bowl and some of these other big events, you must have just crazy big spikes. >> You know we've, in the UK it's all on-premise, so we've got to build an infrastructure to cope with that one day of the year, which is Grand National. In the US, we've just opened up in New Jersey. The front end of that stack is in AWS, so we can scale, so when Super Bowl does turn round next January, February, we should be able to scale with the load. >> Right, last question before I let you go. What are your priorities next? What are some of the things that you're working on with your team, to kind of stay at the leading edge of this very competitive space? >> Yeah we're heading into AWS. So we're looking to move into Amazon next year, start migrating some applications in there, and we're looking to get some applications in there the back end of this year, but migrate the existing apps from the start of next year. We're going through a DevOps transformation. We've been doing an agile transformation as well over the last 12 to 18 months, so there's a huge amount of digital transformation going on at William Hill at the moment. It's a very, very exciting place to be. The US expansion, the place has just gone mad, you know. There's a lot going on, it's just a great place to be. >> Yeah, I mean significant changes obviously in the US attitude, I think you guys are a little more progressive on that side of the Atlantic. Big changes happening here. >> 14th of May was a big day, PASPA being repealed has opened up the betting opportunities in any state that wants to regulate. And we are leading the way in that charge at the moment, so it's very exciting. >> All right, well I'm going to let you go so you can get some sleep, 'cause I'm sure you're a very busy man. Alan, thanks for stopping by. >> Thank you very much. >> All right, he's Alan, I'm Jeff, you're watching theCUBE, we're at PagerDuty Summit 2018, thanks for watching.