>>from around the globe. It's the queue with digital coverage of AWS Public sector online brought to you by Amazon Web services. Welcome back. I'm stew minimum. And this is the Cube coverage of Amazon Web service Public sectors, online summit Always love. We have phenomenal practitioner discussion. Of course, public sector includes both government agencies, universities, education, broad swath, you know, inside that ecosystem and some really, you know, important and timely discussion we're having. Of course, with the global pandemic Kobe 19 happening. I'm really happy to welcome to the program Wei Li, who is a PhD and principal investigator as well as an assistant professor both Children National Research Institute associated with George Washington University way Thank you so much for joining us. >>Yeah. Thank you for the opportunity. We're here. >>Alright. Why don't we start with Ah, give us a little bit of you know, your research focus in general. And you know what projects it is that you're working on these days? Yeah, >>sure. So, yeah, so hello, everyone. So our laboratory is many interested in using computational biology and jim editing approaches to understand human genome and human disease. And we're particularly interesting in one gene editing technology will be called CRISPR screening. So this is a fascinating, high for proven technology because it tells you whether one doctor 20,000 human genes are connected with some certain pieces fit in type in one single experiment. So in the possibly developed some of the widely used every reasons to analyze the swimming data has been downloaded off by over 60,000 times. So it's really popular, and right now there are a couple of going projects. But basically we are trying to, for example, problem in machine learning and data mining approaches to find new clues of human disease from the original mix and screening big data on. We also collaborated with a lot of blacks around the world and to use this technology to use this technology to find new cures and drugs for cancer and other decisions. So this is the basic all the way off our current research programmes. Interns off the Conradi 19 research. I think one of the major projects we are having is that, um, we noticed that Christmas winning and other similar screening methods has been widely used in many years. Many research adapted to study waters infection. So in the past 10 years we have seen people you are using their Christmas screening and our AI suite, for example, to study HIV is a car wires, best bars, Western ire virus, Ebola influencers and also coronavirus. So that raises an interesting question from us if we collect all the screening data together. But these viruses, what a new information can we find that we cannot identify for the single study, for example, coe and identify new patterns or new human genes that are that are common in responsible for many different viruses? Type of all, we can find some genes that I work only for some certain people viruses so more well, we know that there are a lot of drugs that target different genes, and we are particularly interested in, for example, can repurpose some of these drugs to treat different hyper viruses, including Kobe, 18 19. So that's the one of the major profits off ongoing research, right and left ready to call the idea, writing So India. And we hope that we can find some new new Jim functions that after that that are broader, really essential for different hyper viruses. I also new drug targets that can potentially treat existing a new drug existing and new viruses, including compared to 19 >>Yeah, crisper. Shown a lot of promise is definitely a lot of excitement in the research community to be ableto work on this. You talked a little bit about, you know, big data, obviously a lot of computational power required to do some of the things you're talking about. Can you speak a little bit to the partnership between computer science and the medicine? How do you make sure on that? You know, there's that marrying of, you know, the people in the technology focus in the medical space. >>Yeah, so I think, Yeah, my my research background is actually from computer science. I call her on the grand graduates from their committed size. So I know a lot about some of the signs and have arisen. But right now it's quite interesting because our research for focus half on computer science and half on their medicine. So it's a complete heart experience, but it's really super was a super exciting to connect both women in science and medicine together. So I think most of the time we are focusing on the coding and the average analysis on. But at the same time, we also spent a lot of time like interpreting the results. In essence, we need a lot off. Yeah, knowledge from biology and medicine to make sense, to make our results since and interpret double in the end, we hope that our results can be They went into a son, for example, canonical, actionable solutions, including new drugs. >>Yeah, it's if you think about you know, the research space. You know, often you know its projects that you're taking months or years to investigate things for talking about the current code 19 pandemic. Of course, there's a critical need today for fast moving activities. So you know what? What are the outcomes from the cover? 19 aspects of of what you're working on. What are some of the outcomes that we might be able to help patients survivability and other things regarding, You know, this specific disease? >>Yeah, So I think there are two major are I would say there are two major benefits from their outcome of our research project. So the first the first thing is that we hope to find some genes that have that can be potentially drug targets. So if they are existing drug second heavily genes, then that would be perfect because we don't need to do anything. Apologies. We just need to try that. Extend existing drugs Toe cabinet is James and in the end, we hope that these drugs can have the broad on the wire. I would say the broad answer. Borrow activity. That means that and you leave, for example, if these drugs can be potentially used to treat Cooley 19 and sometimes in in several years later in the future if there's a new virus coming out. Hopefully they were doing like they're it's already the drugs that target known Gene. Hopefully, that's there were assume the noon numerous that never happened in something the future. But I hope that when the new risk is coming, we already have the new drugs to track it this way. Already have existing drugs to target these viruses, so that's one part and the alibis that way. We have, like, spend a lot of kind of, for example, collecting the genomics and screening data, and we are hoping that our research results can be freely accessible around the road by many different researchers in different laps. So that's why we are rely on AWS to build up there to process and to analyze the data as well as to, uh, to build up an integrated database and websites such that are the outcomes off our projects can be freely accessible around the world. Many other researchers. >>Yeah, great. I'm glad you connected the dots for us. For aws can you speak a little bit too? Obviously, Cloud has, you know, the ability for us to use, you know, nearly infinite computational capabilities. What's specific about AWS helps you along that project. Uh, let's start there. >>Yeah, So I think our AWS really helps us a lot because we developed on average and process their screening data actually takes, like, two or three days to Christmas one data. But if you were talking about, like, tens or hundreds or even thousands off the screen data existing, the high high performance cross team doesn't really help because it takes maybe years to finish. AWS provides, like flexible computing resources, especially the easy two instance that we can quickly deploy and process in military short amount of time. So our estimation is that we can reduce the amount of Time Media 2% to process the poverty Christmas. We need data from months to just a few days. So that's one part and the other guys that we are trying to build up the website and database, as I mentioned before, with which we host a large amount of data. And I think in that sense, AWS and the commuting instance as well as the AWS RDS service really helped us a lot because we don't need to worry too much about. There's a lot of the details of the after deployment off their database and the website. We just go ahead and use that as a service is really straightforward and save us a lot of kind of effort. >>Yeah, and you talk about the sharing of data. Information is so important, But of course it would, talking about medical data highly regulated. So you know what's important to the cloud to make sure that you can share with all the other researchers yet still make sure that there is the security and compliance that is required? >>Yeah, so yeah, that's a really good question. So right now, we don't really need to do if the patient information because all the data we get this from the public domain, it's It's both on the human sound lines, not on human patients. So we don't have their concerns about the privacy protections at this moment. But I think in the future, if you want to integrate genomics state our reach, this screen indeed A, which is already in my research plan. I think the highly secure AWS system actually really provided a really nice for us to do this job. >>Can you give us a little bit? Look forward as to where do you see this research going? What applicability is there before? What you're doing now? Both. You know, as this current pandemic plays out as well as applicability beyond Corp in 19. >>Yeah, sure, I think I think one of their major focus off our current, The company in 19 project is that we hope to find some drug targets tohave the broader under fire activity. So I think in the future, if they knew where it's coming out of the estimated locally in the 19 we hope that we are well prepared for that. I think in the future they're sharing as well as collateral cloud computing. You'll be becoming more and more important as you can see that most of us are working from home right now. So it's really critical to require us to have the platform toe accelerate accelerating sharing between research labs and around the world. And I think many different. I think aws provides this really nice preference for us to do this job well. >>Wei Li, thank you so much for sharing with our audience your updates, really important work. We wish your team the best of luck and hope that you also stay safe. >>Yeah, thank you so much. >>Alright, Stay with us for more coverage from AWS Public sector Summit online. I'm stew Minimum And thanks as always for watching the Cube >>Yeah, yeah, yeah, yeah, yeah

>>from the Cube Studios in Palo Alto and Boston connecting with thought leaders all around the world. This is a cube conversation. >>Hey, welcome back, everybody. Jeff Frick here with the Cube. We have a cube conversation today talking about an exciting announcement coming out of our friends over it at V M, where it's the second generation via VMware Cloud on Dell EMC. And to tell us more about it, we've got a couple Cube alumni that we're always happy to have on. First off, we're joined by Matt Morgan. He is the VP of marketing at VMware. Matt, Great to see you. Great CTO. And then Wei Wang, She's the product or director of product marketing of the VMware way. Great to see you as well. >>Nice to see you, Jeff. >>So, first off, hope you guys were getting through. Ah, the stay at home and work from home and family. Everything good >>thes air. Unprecedented times for sure, But we're fortunate and we're doing fine. I hope everything is going well with you and your family. >>Yeah, Thank you. I mean, we are lucky to be an IT space. So we can We can flip the digital much easier than some industries. Let's jump into this announcement. Second generation via VMware Cloud on Dell, EMC. You guys only announced this in production like a year ago. So, Matt, what? What kind of drove a second generation already know What were some of the drivers and what what is the essence of the second generation? >>Yeah, the space is moving really fast. As you know, Public Cloud has captured the imagination of practically every IT organization on the planet. Because the public cloud provides a new way of doing business. It allows you to consume technology on demand, allows you to have the elasticity, allows you to have op ex financial treatment. But more importantly, it takes you out of the core management business. No more hardware refreshes. No more operational control of the core infrastructure. This is all delivered as a service. The problem is, in order to get this value, you have to turn to the public cloud. You have to actually replace your workload in the data center that someone else managed, and that data center might be far away from the data that is being generated. And so in many cases, It's just simply not practical to move all of your workloads there. So on premise, technology is still going to be important. What VMware announced way back in 2000 and 18 I think it was August 2018 at VM World is Project Dimension, and the whole concept was about delivering the cloud to the data center but truly allowing you to run your data center or data center infrastructure in a truly manage, cloud centric way. We then commercialized it when we announced via VMware Cloud on Dell, EMC, the product and the uptake has been off the hook. We've seen industry analysts like you saw with Rick. We've seen our customers really embrace this technology, and we've got an enormous feedback and that feedback is also driven a new set of requirements. And the truth is, while we envisioned this technology to clearly be an edge play, our customers are telling us it's a data center play. They believe that they can reimagine their data center to operate just like a cloud, and by deploying via VMware cloud on Dell EMC. This facilitates their needs to do that, but they needed a new class of system something a lot more powerful than our first generation, something that could take on all of the workloads. In fact, there's a slide. If you want to pull it up, we kind of illustrate this. The second generation solution is all about turning the volume up to 11. We are enabling organizations to put two times as many VMS on this technology. They, in effect, can run twice as many workloads. More importantly, for a nightie architect, they can design a system that will take on the most demanding, most complex business critical applications with largest set of data and be able to manage that as a entity but in a cloud model on premises. >>Now, Matt I'm struck a little bit because, you know, first if you talk about edge and this was really, you know, kind of a response to growth of the edge and the anticipated growth of edge and I ot and then at the now you're saying really, you know, there's this great opportunity in the data center, and I think we had Rick on from IDC, talked about local cloud as a service, so that's spanning a pretty wide range of environments, workloads, all types of demand. So what are the real critical, you know, kind of functional capabilities of a local cloud as a service and specifically with VMware Cloud. >>So we partnered with Rick when he was defining this category. And if you look at what Rick's research, he sees this category growing. I think too close to $5 billion all in revenue, that all in revenue is coming in the next 2.5 years. That's a faster scale out than we saw HCI. And in his research he's finding the same information that we found when we did our early customer surveys. We have identified a real need at the edge, but let's not underplay that. If you look at a 5G cell tower, typically they need compute that's local. They're gonna be tons of these erected over the next few years, and they don't have on-premise IT infrastructure people to manage that technology, so there's an opportunity to have a managed approach where the compute is local, but it's managed as a cloud. Clearly, the solution is custom designed for that, but I can look at a dozen other IoT centric opportunity. Let's talk about energy production. An offshore oil rig. Again, no IT Staff. The need for compute lots of sensor data, the opportunity to deliver a managed approach gives you that capacity. Let's look at agriculture again, pushing out compute to the edge. So this edge component is another hyper growth area or information technology, and we have a great solution. Custom built for that. However, as I had mentioned right, the growth of use cases includes the most important, the most significant business critical apps that are really big gaps that live in the data center. This can include a variety of different use cases. Think about a hospital. They have data centers in each of the regions. That's all perfect fit for this. Talk about a technology base for virtualized desktop infrastructure. Think about having to deploy an SAP application. There's a dozen more I can think of right off the top of my head. But what we did with the second generations we listen >>to the customer. >>The customers wanted more power. They wanted more capacity. They wanted the opportunity to have a full rack that could beat their expectations on the capacity and power side so that they can fulfill their requirements, and that's what this >>is all about. >>So that's great, Matt way, you're You're a little bit more in the weeds in the product development. What are some of the things that you're excited about in this second gen offering that maybe people aren't as aware of or maybe is a little bit below the radar, >>Right? Okay, so let me first and talk about that. This is truly, as Matt pointed out, is not an insignificant release, right? This is not incremental. We, for example, that our customer we're rolling out a full 40 to argue rack that is support the traditional use cases and also that more than use cases and thinking about also a brand new eastern type that we call internal people Montt medium that in which we doubled not the sock account, but also the CPU moving from a to 24 CPUs to a 48 total and double our realm Rama 368 to 700 before and also doubling to introducing all flash like envy. MB based flash secondary storage for, um, 11 point half to 23 terabytes. And all these is really to honing in what might have pointed out that enterprise class. You know, the hi workloads, very density work clothes, right? You can put into the area 12 to 15. This kind of notes offer development and allows you to have that in the data center and to making sure that you have that kind of capacity for performance. We have that. The second thing I want to mention, as you can imagine, is the VD I I think virtual desktop infrastructure cannot be more important have this environment. Everybody is looking at it, and especially for the highly regulated industries like healthcare. So VMware right? We help for where the market leader with our offerings as a VM or horizon solution. So what happens in this release is we actually 35? We'll be certified on the VM or as horizon solution to making sure that we offer that enterprise distributed capacity to the industry that we really want to run up fast and also to making sure that they obviously cannot have actually support to have that capacity to offer the remote workers to front line healthcare workers and other business continuity type off use cases to that capacity for video. The last one is actually as you can imagine. Also in this environment is data backup and recovery. Right? The the enterprises are looking for a solution that in which they can not only backup protect and also search for search for the things that they can actually, for historical reasons. So in this release, we're actually certified to solutions for back up the 1st 1 of course, with our friends at Dell. Right, Dell data protect solution. The 2nd 1 is that's an industry leading solution right there. And the 2nd 1 is actually the beam, though so but with both solutions now, we can truly offer our customers who are looking for enterprise strength a backup solution to for the continuity and also for this to continue to operate in this environment. >>So I'm just curious. Before we let you go, you talked about this being a pretty significant release and we've talked about markets basis from edge back into the data center. Ah, and really kind of enterprise class heavy workloads, critical workloads, applications running this so as you look forward, you know, not give me any secrets out in terms of roadmap. But Where do you see this? This class of application evolving. >>So I think that you can imagine the week we talked to a variety of customers there different ways. We can actually expand this many off our retail customers has talked about their suggestions and 5G towers. Not only we can expand it to a data center, we probably will actually offer this type of solutions into, for example, a substantial retail shop or a back of pizza shop that's going small on one end. The other end is, I think, that many of our customers have expressed interest off off colocators, right. They're working with in other geographical areas that they're actually working with local providers that that they don't they don't own themselves. They do not even wanted to purchase right the cooling and managing the space. So they want us to provide an integrated solution with many of the large colocators, but as well as some of the niche colocators, so that we can offer that end to end and offer that together a city platform to our partners. So that's where we're going >>very exciting space, and you guys do. Move quick, Matt. I'll give you the last word before we sign out where people get more information. Wouldn't g A Or I guess, or is it is G. I think we are, Um, give us the last word. >>Yes, so yes, the services available. People can get more information BMR dot com And I think you know the truth of the matter is the cloud is an operating model. It's not an individual data center location, right? And the idea of a cloud. A cloud operating model that could be hybrid that can move from public cloud data centers to your own own data centers to the edge to everywhere in between, including MSC's VMware provides a great platform that standardizes across that on one of the things that is a driver for VMware customers is their ability to eat their existing workloads without having to modify re factor or rework the right. I have a workload that I sit in a data center in a public cloud of VM where simply V motion or use HC X to move that workload, and I could be up and running instantly on that consistency as a lot of flexibility, agility and, you know, it helps people do things faster. So I think those of my final comments it was really good to see you, Jeff. Thanks for having us. You >>do. Thanks for checking in. Ah, I think it's the first time we've done one of these, But certainly we've spent lots of time together around the Cube set. So Ah, I'm glad everybody's healthy and this to show passed. So keep working hard to keep delivering great products. And thanks again for stopping by. >>Thank you. >>Alright, He's Matt and way. I'm Jeff. You're watching the Cube. Thanks for watching. We'll see you next time. Yeah, yeah, yeah, yeah.

>> From the SiliconANGLE Media office in Boston Massachusetts, it's theCUBE. (techno music) Now, here's your host Dave Vellante. >> Hi everybody this is Dave Vellante. I'm here with Dave Fafel, who is a chief architect at WEI. We've been having a great conversations Dave on storage, intelligent storage, your relationship with HPE. So, WEI, you guys are HPE partner obviously but your real specialty is helping organizations, large organizations, and specifically IT organizations achieve outcomes that are going to drive business value. So what are some of the things that if you can think about generically some of the successes that you've had. What are you most proud of in terms of your contribution to the industry at WEI? >> Great question. So, yes, you're right we have 30 years of experience as a organization. This is our 30th year in business. And we specialize in building those IT architectures for our customers that help them to move their business along. That's the way that we look at it. What is the business problem they're trying to solve or achieve? What's the end goal? And so we're designing architectures really starting there right and then working with IT organizations. When I look at some of the stuff that we're proud of, without naming names, we have built some of the world's largest cloud environments that our Fortune, we'll say Fortune 1,000, customers have leveraged. That includes tying into public services, on prem hybrid environments, large scale research R&D environments, large scale engineering, and then large scale SASS, back ends as well. So we understand how to design based on that business need. Where is this going to sit? What's the purpose of it? What's it serving? How is it affect our clients customers? And so that's really what we're most proud of. We've made significant investments as a organization in data center technologies across the board. Not just HPE but all relevant technologies in compute, storage, networking, and security. Creating hybridized virtualized environments. I'll use every "ized" word that I can right? And putting together end to end platforms that don't just put a piece of equipment on site in a data center but extends that into a workable business model that delivers real value to our customers. >> Yeah I see this as really important. It's kind of the last mile where you can drop a piece of infrastructure in the loading dock and you connect it up. But you got to figure out how to architect it to the business needs. And that's what you guys are really good at. So check out this video sponsored by WEI and HPE that we did on intelligent data, the intelligent data platform. There's some analysis in there from our Wikibon analyst and some HPE experts. So check out this video. Thanks for watching. (techno music) (techno music)

from the silicon angle media office in Boston Massachusetts it's the queue now here's your host David on tape hi buddy this is Dave Volante and welcome to this cube conversation I'm here with Dave faithful who is the chief architect at WEEI and we're going to chat about intelligent storage and specifically HPE intelligence story storage Dave good to see you again thanks for coming on alright so HP uses this you know everybody has these cool marketing terms intelligent storage intelligent storage platform it sounds pretty cool what's it all about well HP has it has done a really good job at developing their storage platform to leverage AI and machine learning and deliver some useful analytics and information to their customers and here's know what they're doing they are from a machine learning perspective taking their entire install base of storage devices gathering that information not personal information such as you know what the data is that sits in the storage but more of the performance we understand it's this type of application it's this type of data and here's how it performs across all these different varmints and they're sharing that with their customers to say if you have this type of data on your storage here's the optimal performance settings to be able to to get the most out of your storage in the best performance additionally they're using a I machine learning that that same idea to give customers heads-up on when they might run into trouble either from a break fixed perspective you know for instance you've got some drives that maybe family you've got a controller that's acting up you've got a connectivity issue someplace all the way to you don't have a performance issue yet but trends we see with your data types may deliver some poor performance under these conditions be aware of that so they're giving insight to to their customers by leveraging everything that they're learning across your entire install base which is pretty neat and they're taking that same capability that they have on storage and applying that so there compute environments as well so think about I think about this one from from an HP perspective they're able to give their customers through their info site application the ability to see and discover performance issues and constraints well before it ever happens to avoid customers from having to find that out the hard way so there's a really good example of the application of AI we talked about AI like it's some mysterious thing it's really machine intelligence and machine learning and and I think it's a practical application because it's relatively narrow you're talking about predictive analytics around infrastructure and being able to you know identify potential hotspots taking the humans out of the equation to do some of that stuff that is really not value-add for the business freeing up time to do some other things is that the right way to think about it that's exactly the right way to think about it you're absolutely right with this type of intelligence you don't need to have IT administrators digging through logs to try to figure out where performance problems are after they've already occurred instead you're getting this information before it ever occurs and you're able to head it off at the pass so I liked the nimble acquisition HPE that one things you like about Nimbo you think nimble you think info site one of the other things I like about the acquisition is if I understand it correctly they've they think you pointed this out they drove that technology across its entire portfolio and you think about three power eight PE made the three power acquisition gosh 10 years ago now to 2010 and that was kind of the gold standard for simplicity for high-end storage they had great metadata reports and and now you know nimble you fast forward has a sort of modern version of that with with AI and predictive analytics the fact that HPE has taken that and pushed it across the portfolio and I think even into into compute into servers as well is it's an impressive you know use of a technology sometimes companies buy tech and they just it sits there for years and they don't do anything with it so your thoughts on that yeah no I think it's I think you're absolutely right HPE did it right now they leverage this technology to add additional value to their compute platforms such as their ProLiant brands and their synergy platform so it's the it's it's it's a very smart thing to do and it's a very good use of that technology from the nibble acquisition and you know Minh see where HP E is heading alright with you know predictive analytics across their entire portfolio so it's all about that that insight to information right and be able to head off problems before they occur yet at the same time how do we optimize or you know automatically optimize our environments based on all of this this information which organization has never had you know access to before so WEEI you guys are a trusted partner of your customers you work with large customers they they look to you you're not trying to jam a specific solution down their throat you think about financial advisors you know here's an insurance policy well if if they're getting a Vig on that insurance policy you go oh wait a minute you guys have to be agnostic so my question to you as a sort of the trusted advisors what's the sweet spot for HPE storage where is it's you know best fit okay that's a trick question right no the it really depends on the platform so you know when we talk about nimble and we talked about info site you know there is a marker segment that that fits well in as well as you know the same could be said for 3par for example and and now we're there new releases the primary storage platform you know I think you'll see a lot more adoption but one of the things that all of those platforms have in common is the ability to connect into data center automation and provisioning strategies and so that's where from our perspective from W nice perspective the value that we're adding around customers is how do we architect that that IT service delivery model that's cloud like in nature and what are the platforms that allow us to easily enable those those provisioning models so irrespective of the the the vendor name on the bezel what are you looking for in a storage platform well what we're again what we're looking for is the ability to to do a couple things one so easily integrate into a provisioning model and to automation are they you know are there investments made by the OEM into the API calls that we can now leverage to connect to either public services or to on-prem compute resources and to software-defined networking in other areas that we that we need to connect you when we're kind of creating those mile two mile three automation automations that you know that enable us for vision loss you know the other thing we're looking for of course is availability reliability you know and performance so you know selecting the right storage platform based on the customer need based on cost or the things that you know that go into that but you're absolutely right we're designing architectures at wi based on customer's business needs right based on how well it fits into their environment and how well that they can maintain those you know those cloud like IT service delivery models and once we understood what those business requirements are what the IT requirements are what their relationships with different services might be and their preferences for four different types automations then we work with them to introduce the right storage platform and HP has a nice portfolio of storage platforms that fit into many many different hybrid cloud and hybrid IT environments all right good stuff Dave thanks for taking us through some of your perspectives on HPE of specifically in storage in general appreciate it Thanks all right thank you for watching we'll see you next time this is david ontei with the cue

from the silicon angle media office in Boston Massachusetts it's the queue now here's your host David on tape hello everybody welcome to this cube conversation my name is Dave Volante and I'm here with Dave faithful who's the chief architect of WEEI Dave thanks for coming on the cube thanks for having me so first tell me about WEEI and then I want to understand your role there sure at WTI our chief architect and responsible for driving technology solutions that we work with our customer base on so WI is a value-added reseller supporting fortunate 1,000 enterprise customers it takes us all over the world and supporting their environments and we're typically designing and architecting IT service delivery models for those customers and and aligning those those architectures with their business needs so are you typically like described like the sweet spot of your customer base you mentioned you know the basically large companies and you're interacting you know who's your point of contact is it is it the architect to architect you know who you're talking to it is it's all levels of the IT organization typically from the CIO on down so understanding what the business goals of our customers are and then working with those IT directors IT managers and and IT architecture leads to develop solutions that fit those business models so you know these days you know software-defined data center computing is is as big creating service delivery models that a cloud like in nature whether on pram or in a hybrid environment or a public service or things that our customers are trying to do migrating from that traditional IT architecture to this new software dependent world so we're gonna talk about storage later on but but I've wondered thinking about the top level this the sea level executive in IT is he or he or she are they concerned about storage what's on their mind thought what's top of mind for those guys typically it's really just how do they i tea to deliver value back to the business right how do they make their companies more competitive in the marketplace how did they get the products out to market faster faster than before and faster than our competition so they're trying to leverage IT as a service as a utility and they're trying to create that that that utility model that service delivery model to support their business needs which you know the IT has to be more responsive than ever before they don't have months to get something out they have sometimes days or hours and so they've got to build those models while at the same time right they've got to support their existing traditional environment so they've got this juggling act at the C level that's typically what we see they're worried about how they get there is up to their IT organizations right then and that's where we're helping them to architect those fears yeah so the CIOs that we talk to I think they bought into the cloud narrative of hey you don't want to do this heavy lifting you want to shift those resources to support whatever digital transformation or you know application delivery but to get them from point A to point B and keep the lights on is is obviously challenging so you talked about some of the underlying rip currents and trends you mentioned sddc so why is that important first of all what is it and in your mind how do you guys look at that and why is it so important well so you know suffer to find data center computing is really you know suffer to find anything is really the decoupling of the control plane from the data plane right how can we manage all of this data where it comes from and where it goes from a centralized automated point and so what's important about that is it allows us to provision more quickly than ever before it allows us to make changes more quickly than we before and it allows our data to be more portable than ever before giving us the ability to move information and data on prem to a public service and back be able to replicate and backup data to really any place that we need it to be and then making it more available for our global organizations to be able to get access to it at any time in development environments they can follow the Sun methodology right of being able to have access to that data for development teams all over the world is critically important and you know public services as well as hybrid other cloud delivery models allow them to do that so used to be pretty straightforward we didn't maybe realize at the time but you'd build a basically a an infrastructure stack you'd support an application you'd harden that and it kind of became its own silo as cloud comes into play hybrid cloud now you talk about multi cloud the the the picture gets a lot more complex and you mentioned separating the control plane and the data plane as you go into this you know multi-cloud well first of all multi cloud I've said it's kind of a symptom of multi vendor we sort of just got here but now I think as is often the case in IT people are saying well we have to control this we have to have governance and compliance and security so we we better get IT to come fix this problem is that a viable sort of inherited from my standpoint is that how we got here or is it really been a strategy in your view well I think it's both and I think more mature organizations understand now maybe not at first understand now that there's different reasons to use different services right so it may be that a particular public service has has some you know application environment or some process that is appealing to them maybe it complies with some sort of governance or compliance requirement but there may also be times and there are with most of our customers where they need to keep that information that data on Prem for whatever reason either due to security policy or due to compliance reasons or something else and so organizations started to figure out they couldn't just put everything all in one place right even if it was a public service that they needed the ability to have some data in different places and they needed that to be affordable and so that was the challenge and and as organizations started to realize that that hybrid cloud strategy was a sound one they needed the technology to be able to support that and so that's when we when we start taking a look at software-defined solutions we're looking at the ability of those those the solutions to be able to communicate back and forth right how do we move data back and forth what products do we select that allow us to create API connectivity to all those different end points right whether it's a public cloud service or on-prem or both how are we able to fluidly move data back and forth okay so you had and you also had a lot of shadow IT which kind of I feel like IT is beginning to reign in at least from the standpoint of setting standards but okay so you just described this this this state of cloud I'll call it cloud because to to us it seems that you're bringing the cloud experience wherever your data lives could be on Prem could be in cloud vendor a B or C some kind of hybrid structure so how do you bring that cloud experience to wherever your data lives and what role does storage play yep all right so so first there's there's there's a few high-level elements to we'll call it this hybrid cloud model right one is a financial model in a public service say you know we talked about you know the ability to go swipe a credit card and now you've got this instant access to infrastructure you know that's a financial model that is easy to consume right but how do you do that on the pram so we work with different partners to put together those financial models that are similar to public services in an on-prem consumption model and so we can do things like capacity on demand pay for what you need only when you're needed all right expand and contract on primp just like you would in a public service so that financial model is one place to start the second place to start is with the infrastructure and you mentioned storage its orders great example of that so we want to have storage that has the ability to connect out to those public services or other platforms when we need them to when we need it to matter of fact that wer that's that's one of the things that we look at very carefully is what is that you know second third mile approach to implementing all of this how do we automate the movement of that data and the connectivity of all this infrastructure together well we've got to you've got to have some some automation that is customized to your environment because it's it's not a cookie cutter approach and so to be able to develop that automation is what we call that's the second mouth or mail service where we're connecting all of these things so we want to be able to select a storage platform for instance that has API connectivity that we can leverage to connect to you know Microsoft Azure or to AWS or to Google or someplace else and that we want to also be able to connect to our compute platforms that we're leveraging on Prem and so that and our network all right that is on Prem and that is extended out to those public services and does the intelligence enables automation does that live inside the the infrastructure is it something that you have to bring to it to the table is it a combination or is it is actually intrinsic now to the architectures that are out there it's both so there is more and more of that intelligence coming to the to the hardware being developed into the hardware and you know some of our partners that we work with have done a really good job of building that into their solutions you know HP as an example with some of their storage platforms uses their info site capability to to build intelligence in an AI and machine learning into optimizing their their storage platform and being able to give customers the ability to see problems before they even arise so that's one piece of it and the other piece of it is you know are those api's already written on the platform can we leverage those already do we have to develop that or so have they been developed to work with certain automation platforms that we can leverage so so yeah it's a lot of this built into the infrastructure today and and then how you customize that for your own use case it requires you know some of the experience and and and the capability to actually develop this automation it's interesting David if you go back five six even seven maybe even longer years ago people were really afraid of automation they wanted knobs to turn and so my question is do you see people much more receptive why what what's what's jii do people see much more receptive to automation but what's changed well I think it's it's actually what you just mentioned right people thought that there was this magic dial you know magic knob but they could turn when they wanted infrastructure I want more officially I'll turn it this way I want less infrastructures man it that way not really understanding the effort it took to make that happen in the background and I think that there's more awareness now of what that effort is we see organizations moving resources me you know their people and their skills from traditional IT roles into these automation roles giving them new skills to be able to support all of this ongoing automation requirement to be able to make the the you know the business more responsive so instead of IT organizations being reactive like they used to ie they would receive a request and then they would have to go in and you know architect around that request they're actually building the infrastructure and the automations upfront so when the request comes in it can actually turn that down up so they're building the dial knob by moving those resources into new skill sets well so that's interesting point about the skill sets I mean I've always often said if your main skill set is managing Lunz you really want to update your skill sets to you know find a new job basically so what are people doing are they moving into development are they moving into sort of becoming cloud architects what what would you advise somebody who's traditionally been a a storage admin what's their growth path so that's a that's a good question so yeah it we would advise them to stop managing lawns and to move into you know different automation skill sets different programming understand some of the programming languages out there now like Python and Perl and other things that are commonly used you know and and developing these scripts understand API structures and most of this is open right so if you understand it from a general sense you'll be able to apply it to just about any platform understand automations behind provisioning infrastructure and the tools that are out there that are available to do that and there's a lot of them and we we work with many of them with our customers today and if you can if you can develop those skill sets you'll be able to manage in this new in this new hybrid you know I'd seen hybrid cloud world and we talked about DevOps a lot of talking about infrastructure is Co but I still feel as though in many organizations that love your thoughts on this it's still early days in terms of you know there's probably more ops dev than there is DevOps but but are you are you what are you seeing in terms of the uptake of that DevOps philosophy programmable infrastructure and the skill sets to be able to support that within some of your larger customers I think there's a separation there right when most organizations think about DevOps Terr thinking about you know their products or their their you know their own internal application development and I think their that when we talk about infrastructure automation and provisioning it's generally in most enterprise environments completely separate teams right and and yes a lot of that is coming together but you've got one organization an IT that is creating a service for those DevOps teams right in the past you know when we talk about shadow IT it was those DevOps teams who were swiping the credit card because they need is something instuments they could develop something and then share it globally and now we've got ite organizations whose who stop fighting that and what they really want to do is be able to deliver that same experience in a control secured and you know financially viable way right to be able to support those DevOps initiatives let's talk about your partnership with HPE what are you guys doing with HHH PE you kind of what sets you guys apart yeah sure so WEEI is an HPE Platinum Partner and we work with HP across really their entire portfolio and we understand their initiatives around data center automation creating a hybrid IT environment some of the solutions that they have around the financial models for instance HPE green link is a way to create those those cloud like financial models in an on-prem environment and extend that as a public services so that you have that same experience of swiping that credit card and a public service so we work with with HPE is you know they're they're a leader in IT infrastructure and have been for a long time and across all of their product lines for compute storage and network how important is Green Lake and and how differentiable is it from you know other companies who who do this is it pretty much table stakes to be able to have that sort of pay by the drink is there anything unique and different about Green Lake was from your perspective yeah I mean there is right essentially it's giving organizations the ability to have that public service experience on Prem and consume what they need when they need it and then more importantly capitalize that if they really want to alright so you know many organizations are are trying to juggle that in that capital expense versus operational expense you know budget and so Green Lake allows them to have that subscription like experience in a capitalized model which is important for my organization's okay but so too is it their choice to go up extra capex is that was so they can okay and I can understand why some organizations would want to do that maybe there's tax benefits etc okay good I want to ask you about sort of clouds if it's so huge mega trend you know one of the super powers as they say we've heard the stats 80% of the sort of install base is still on Prem 20% only 20% has moved to the cloud we talk a lot about cloud 2.0 kind of a play on on web 2.0 what is that well it's containers it's hybrid it's it's multi cloud if you're thinking about the next era of cloud what do you see is 2.0 if we can kind of define that on the fly boy and on camera forevermore those reasonable parameters hybrid you know multi-cloud containers maybe infrastructure as a code yeah I mean so or is it all bs just acronym soup in our industry no I don't think it's BS right I think that any so let's take a look at the evolution of cloud right if you looked at it say into you know five years ago maybe 10 years ago everyone said that'll never happen we would never put our data out there it's not secure and then you looked at it say you know five years ago or less everyone was going to cloud we're just going to move everything we're going to dr everything over the and we're gonna get rid of all our data centers you know and then a couple years ago everyone said well hi hold on a second that that's probably not realistic right there's a use there's sometimes you know there's going to be a need to keep some data on prom either you know for compliance reasons or for technology reasons I mean we need the state of close to us for other things who knows what it is so hybrid cloud right and our abilities create all of these processes internally those automations to make that on-prem experience feel the same as it would in a public service is is where most enterprises have realized they need to be right so that's kind of been the journey to get here now I think that that that hybrid cloud experience that organizations are making these investments into right now it's probably well they're where they will be for the next five to ten years right and what comes after that you mentioned multi-cloud before right and I think that's probably a realistic expectation right as the commoditization of everything NIT occurs I this is just you know my speculation that that that may occur in the cloud as well right and so as the affordability and as you know the the the network performance and the cost of that ability comes down and and more and more commoditized there'll be fewer and fewer reasons to make those on-prem investments and so I think a multi cloud strategy becomes realistic for many organizations who already started that but got some stuff in Google we got some stuff in the drawer got some stuff in AWS but as we can make the platforms that our applications are running on kind of agnostic across cloud it's just another service sorry and and and organizations are going to go for the lowest costs and you know lowest risk environment if I can containerize most of my applications and I can move them from cloud to cloud because containers are very portable why wouldn't I do that I think that's where I said where it could possibly go within the next you know decade yeah if you can create that consistent experience across cause you and I have talked about this just in terms of the the big hyper cloud guys have have taken labour cost out of the equation and now they can charge you that convenience but your you believe that you can actually close that gap with on-prem infrastructure and I've often said that the traditional companies event the tech vendors they don't have to match the cloud capabilities they just have to be cloud like they can it can be good enough and and so my question is did you buy that and have they at least close the gap to the point where you can do a lot of the things that you can get in the in the public cloud and not have to pay for the automation so you can sort of replicate those substantially on print so so I agree right and here's here's an example of how I think that is happening if you look at what for instance Microsoft is doing without your stack all right what is that your stack it's the ability to extend you know Microsoft Azure cloud on pram by putting it in your data center now I've got this consistent platform across multiple locations on Prem and the cloud 8 OS is doing the same thing so that tells me that they also believe hybrid is going to be around for a while otherwise they wouldn't put effort into developing this platforms right to extend their own platform to your to your data center so another things is your question but I that's-- example to me of why I think hybrid is the way that most organizations are going and that the the industry in general including those those hyper scalars believe that that this is gonna be around for a while I'm glad you brought up Microsoft because they're fascinating example they everybody talks about the innovators dilemma and you would think that Microsoft was a company that was going to struggle with that what they've clearly figured out and they were early on with with Azure stack at the early point it's about the control plane the data plane and being able to have that consistent experience across clouds so ok so my takeaway is so infrastructure still is important these days gonna all these new emerging workloads you know matter there's it's it's also important to be able to replicate substantially that cloud experience on Prem in hybrid and that kind of sets up this really this new architecture I wonder if you could kind of summarize your vision of what new architecture looks like over the next you know five 10 years well I'll say it once again the you know the way to how do i summarize this developing an automated IT service delivery model that is cloud like in nature on prem and as well as extending that to public services and creating a single experience for your for your for your user base is where IT organizations are trying to put their effort today that's how they're trying that's what they're trying to get you for the future at least for the next five years or so creating a hybrid cloud environment is is the way that they're going to accomplish that who they choose as public services is generally a business decision it's not as much a technical decision but what they put on Prem has got to be able to you know to work with all of those environments and that sort of sort of summarizes what I think of cloud to dotto we haven't even talked about the edge but that's a whole another equation but the idea of leaving the data where it is if that makes sense and then shipping code to data is something this and building out massive distributed networks that actually talk to each other that is a great vision they have you've been an awesome guest thanks so much for coming on the queue really appreciate your time thanks for having me you're welcome and thank you for watching everybody this is Dave a latte we'll see you next time

>> Narrator: Live from San Jose, California It's the CUBE, covering Big Data Silicon Valley 2017. >> Okay welcome back everyone, live in Silicon Valley, this is the CUBE coverage of Big Data Week, Big Data Silicon Valley, our event, in conjunction with Strata Hadoop. This is the CUBE for two days of wall-to-wall coverage. I'm John Furrier with Analyst from Wikibon, George Gilbert our Big Data as well as Peter Buress, covering all of the angles. And our next guest is Wei Wang, Senior Director of Product Market at Hortonworks, a CUBE alumni, and Oliver Chiu, Senior Product Marketing Manager for Big Data and Microsoft Cloud at Azure. Guys, welcome to the CUBE, good to see you again. >> Yes. >> John: On the CUBE, appreciate you coming on. >> Thank you very much. >> So Microsoft and Hortonworks, you guys are no strangers. We have covered you guys many times on the CUBE, on HD insights. You have some stuff happening, here, and I was just talking about you guys this morning on another segment, like, saying hey, you know the distros need a Cloud strategy. So you have something happening tomorrow. Blog post going out. >> Wei: Yep. >> What's the news with Microsoft? >> So essentially I think that we are truly adopting the CloudFirst. And you know that we have been really acquiring a lot of customers in the Cloud. We have that announced in our earnings that more than a quarter of our customers actually already have a Cloud strategy. I want to give out a few statistics that Gardner told us actually last year. The increase for their end users went up 57% just to talk about Hadoop and Microsoft Azure. So what we're here, is to talk about the next generation. We're putting our latest and greatest innovation in which comes in in the package of the release of HDP2.6, that's our last release. I think our last conversation was on 2.5. So 2.6's great latest and newest innovations to put on CloudFirst, hence our partner, here, Microsoft. We're going to put it on Microsoft HD Insight. >> That's super exciting. And, you know, Oliver, one of the things that we've been really fascinated with and covering for multiple years now is the transformation of Microsoft. Even prior to Satya, who's a CUBE alumni by the way, been on the CUBE, when we were at XL event at Stanford. So, CEO of Microsoft, CUBE alumni, good to have that. But, it's interesting, right? I mean, the Open Compute Project. They donated a boatload of IP into the open-source. Heavily now open-source, Brendan Burns works for Microsoft. He's seeing a huge transformation of Microsoft. You've been working with Hortonworks for a while. Now, it's kind of coming together, and one of the things that's interesting is the trend that's teasing out on the CUBE all the time now is integration. He's seeing this flash point where okay, I've got some Hadoop, I've got a bunch of other stuff in the enterprise equation that's kind of coming together. And you know, things like IOT, and AIs all around the corner as well. How are you guys getting this all packaged together? 'Cause this kind of highlights some of the things that are now integrated in with the tools you have. Give us an update. >> Yeah, absolutely. So for sure, just to kind of respond to the trend, Microsoft kind of made that transformation of being CloudFirst, you know, many years ago. And, it's been great to partner with someone like Hortonworks actually for the last four years of bringing HD Insight as a first party Microsoft Cloud service. And because of that, as we're building other Cloud services around in Azure, we have over 60 services. Think about that. That's 60 PAZ and IAZ services in Microsoft, part of the Azure ecosystem. All of this is starting to get completely integrated with all of our other services. So HD Insight, as an example, is integrated with all of our relational investments, our BI investments, our machine learning investments, our data science investments. And so, it's really just becoming part of the fabric of the Azure Cloud. And so that's a testament to the great partnership that we're having with Hortonworks. >> So the inquiry comment from Gardner, and we're seeing similar things on the Wikibon site on our research team, is that now the legitimacy of say, of seeing how Hadoop fits into the bigger picture, not just Hadoop being the pure-play Big Data platform which many people were doing. But now they're seeing a bigger picture where I can have Hadoop, and I can have some other stuff all integrating. Is that all kind of where this is going from you guys' perspective? >> So yeah, it's again, some statistics we have done tech-validate service that our customers are telling us that 43% of the responders are actually using that integrated approach, the hybrid. They're using the Cloud. They're using our stuff on-premise to actually provide integrated end-to-end processing workload. They are now, I think, people are less think about, I would think, a couple years ago, people probably think a little bit about what kind of data they want to put in the Cloud. What kind of workload they want to actually execute in the Cloud, versus their own premise. I think, what we see is that line starting to blur a little bit. And given the partnership we have with Microsoft, the kind of, the enterprise-ready functionalities, and we talk about that for a long time last time I was here. Talk about security, talk about governance, talk about just layer of, integrated layer to manage the entire thing. Either on-premise, or in the Cloud. I think those are some of the functionalities or some of the innovations that make people a lot more at ease with the idea of putting the entire mission-critical applications in the Cloud, and I want to mention that, especially with our blog going out tomorrow that we will actually announce the Spark 2.1. In which, in Microsoft Azure HD Insight, we're actually going to guarantee 99.9% of SLA. Right, so it's, for that, it's for enterprise customers. In which many of us have together that is truly an insurance outfield, that people are not just only feel at ease about their data, that where they're going to locate, either in the Cloud or within their data center, but also the kind of speed and response and reliability. >> Oliver, I want to queue off something you said which was interesting, that you have 60 services, and that they're increasingly integrated with each other. The idea that Hadoop itself is made up of many projects or services and I think in some amount of time, we won't look at it as a discrete project or product, but something that's integrated with together makes a pipeline, a mix-and-match. I'm curious if you can share with us a vision of how you see Hadoop fitting in with a richer set of Microsoft services, where it might be SQL server, it might be streaming analytics, what that looks like and so the issue of sort of a mix-and-match toolkit fades into a more seamless set of services. >> Yeah, absolutely. And you're right, Hadoop and Wei will definitely reiterate this, is that Hadoop is a platform right, and certainly there is multiple different workloads and projects on that platform that do a lot of different things. You have Spark that can do machine learning and streaming, and SQL-like queries, and you have Hadoop itself that can do badge, interactive, streaming as well. So, you see kind of a lot of workloads being built on open-source Hadoop. And as you bring it to the Cloud, it's really for customers that what we found, and kind of this new Microsoft that is often talked about, is it's all about choice and flexibility for our customers. And so, some customers want to be 100% open-source Apache Hadoop, and if they want that, HD Insight is the right offering, and what we can do is we can surround it with other capabilities that are outside of maybe core Hadoop-type capabilities. Like if you want to media services, all the way down to, you know, other technologies nothing related to, specifically to data and analytics. And so they can combine that with the Hadoop offering, and blend it into a combined offering. And there are some customers that will blend open-source Hadoop with some of our Azure data services as well, because it offers something unique or different. But it's really a choice for our customers. Whatever they're open to, whatever their kind of their strategy for their organization. >> Is there, just to kind of then compare it with other philosophies, do you see that notion that Hadoop now becomes a set of services that might or might not be mixed and matched with native services. Is that different from how Amazon or Google, you know, you perceive them to be integrating Hadoop into their sort of pipelines and services? >> Yeah, it's different because I see Amazon and Google, like, for instance, Google kind of is starting to change their philosophy a little bit with introduction of dataproc. But before, you can see them as an organization that was really focused on bringing some of the internal learnings of Google into the marketplace with their own, you can say proprietary-type services with some of the offerings that they have. But now, they're kind of realizing the value that Hadoop, that Apache Hadoop ecosystem brings. And so, with that comes the introduction of their own manage service. And for AWS, their roots is IAZ, so to speak, is kind of the roots of their Cloud, and they're starting to bring kind of other systems, very similar to, I would say Microsoft Strategy. For us, we are all about making things enterprise-ready. So that's what the unique differentiator and kind of what you alluded to. And so for Microsoft, all of our data services are backed by 99.9% service-level agreement including our relationship with Hortonworks. So that's kind of one, >> Just say that again, one more time. >> 99.9% up-time, and if, >> SLA. >> Oliver: SLA and so that's a guarantee to our customers. So if anything we're, >> John: One more time. >> It's a guarantee to our customers. >> No, this is important. SLA, I mean Google Next didn't talk much about last week their Cloud event. They talked about speed thieves, >> Exactly >> Not a lot of SLAs. This is mandate for the enterprise. They care more about SLA so, not that they don't care about price, but they'd much rather have solid, bulletproof SLAs than the best price. 'Cause the total cost of ownership. >> Right. And that's really the heritage of where Microsoft comes from, is we have been serving our on-premises customers for so long, we understand what they want and need and require for a mission-critical enterprise-ready deployment. And so, our relationship with Hortonworks absolutely 99.9% service-level agreement that we will guarantee to our customers and across all of the Hadoop workloads, whether it would be Hive, whether it would be Spark, whether it'd be Kafka, any of the workloads that we have on HD Insight, is enterprise-ready by virtue, mission-critical, built-in, all that stuff that you would expect. >> Yeah, you guys certainly have a great track record with enterprise. No debate about that, 100%. Um, back to you guys, I want to take a step back and look at some things we've been observing kicking off this week at the Strata Hadoop. This is our eighth year covering, Hadoop world now has evolved into a whole huge thing with Big Data SV and Big Data NYC that we run as well. The bets that were made. And so, I've been intrigued by HD Insights from day one. >> Yep. >> Especially the relationship with Microsoft. Got our attention right away, because of where we saw the dots connecting, which is kind of where we are now. That's a good bet. We're looking at what bets were made and who's making which bets when, and how they're panning out, so I want to just connect the dots. Bets that you guys have made, and the bets that you guys have made that are now paying off, and certainly we've done before camera revolution analytics. Obviously, now, looking real good middle of the fairway as they say. Bets you guys have made that hey, that was a good call. >> Right, and we think that first and foremost, we are sworn to work to support machine learning, we don't call it AI, but we are probably the one that first to always put the Spark, right, in Hadoop. I know that Spark has gained a lot of traction, but I remember that in the early days, we are the ones that as a distro that, going out there not only just verbally talk about support of Spark, but truly put it in our distribution as one of the component. We actually now in the last version, we are actually allows also flexibility. You know Spark, how often they change. Every six weeks they have a new version. And that's kind of in the sense of running into paradox of what actually enterprise-ready is. Within six weeks, they can't even roll out an entire process, right? If they have a workload, they probably can't even get everyone to adopt that yet, within six weeks. So what we did, actually, in the last version, in which we will continue to do, is to essentially support multiple versions of Spark. Right, we essentially to talk about that. And the other bet we have made is about Hive. We truly made that as kind of an initiative behind project Stinger initiative, and also have ties now with LAP. We made the effort to join in with all the other open-source developers to go behind this project that make sure that SQL is becoming truly available for our customers, right. Not only just affordable, but also have the most comprehensive coverage for SQL, and C20-11. But also now having that almost sub-second interactive query. So I think that's the kind of bet we made. >> Yeah, I guess the compatibility of SQL, then you got the performance advantage going on, and this database is where it's in memory or it's SSD, That seems to be the action. >> Wei: Yeah. >> Oliver, you guys made some good bets. So, let's go down the list. >> So let's go down memory lane. I always kind of want to go back to our partnership with Hortonworks. We partnered with Hortonworks really early on, in the early days of Hortonworks' existence. And the reason we made that bet was because of Hortonworks' strategy of being completely open. Right, and so that was a key decision criteria for Microsoft. That we wanted to partner with someone whose entire philosophy was open-source, and committing everything back to the Apache ecosystem. And so that was a very strategic bet that we made. >> John: It was bold at the time, too. >> It was very bold, at the time, yeah. Because Hortonworks at that time was a much smaller company than they are today. But we kind of understood of where the ecosystem was going, and we wanted to partner with people who were committing code back into the ecosystem. So that, I would argue, is definitely one really big bet that was a very successful one and continues to play out even today. Other bets that we've made and like we've talked about prior is our acquisition of Revolution Analytics a couple years ago and that's, >> R just keeps on rolling, it keeps on rolling, rolling, rolling. Awesome. >> Absolutely. Yeah. >> Alright, final words. Why don't we get updated on the data science experiences you guys have. Is there any update there? What's going on, what seems to be, the data science tools are accelerating fast. And, in fact, some are saying that looks like the software tools years and years ago. A lot more work to do. So what's happening with the data science experience? >> Yeah absolutely and just tying back to that original comment around R, Revolution Analytics. That has become Microsoft, our server. And we're offering that, available on-premises and in the Cloud. So on-premises, it's completely integrated with SQL server. So all SQL server customers will now be able to do in-database analytics with R built-in-to-the-core database. And that we see as a major win for us, and a differentiator in the marketplace. But in the Cloud, in conjunction with our partnership with Hortonworks, we're making Microsoft R server, available as part of our integration with Azure HD Insights. So we're kind of just tying back all that integration that we talked about. And so that's built in, and so any customer can take R, and paralyze that across any number of Hadoop and Sparknotes in a managed service within minutes. Clusters will spin up, and they can just run all their data science models and train them across any number of Hadoop and Sparknotes. And so that is, >> John: That takes the heavy lifting away on the cluster management side, so they can focus on their jobs. >> Oliver: Absolutely. >> Awesome. Well guys, thanks for coming on. We really appreciate Wei Wang with Hortonworks, and we have Oliver Chiu from Microsoft. Great to get the update, and tomorrow 10:30, the CloudFirst news hits. CloudFirst, Hortonworks with Azure, great news, congratulations, good Cloud play for Hortonworks. To CUBE, I'm John Furrier with George Gilbert. More coverage live in Silicon Valley after this short break.

>> Problem you solved. >> Sure, John, it's great to be here and Aviatrix is a cloud-native networking software company. And we help enterprises scale their private networks into the public cloud. And that's a really a hard challenge that people are struggling with. Everyone has a cloud strategy. And so our software lets you have simplified scalability, connectivity for any type of architecture, whether it be hybrid or otherwise, as well as end-to-end network security. >> And so what's the core problem that you solve? I mean, is it networking? Is it? >> Sherry: Yeah. >> Sherry? >> Yes, so what we have seen from our customers, you know, when they first started their hybrid cloud, they would always go to the cloud providers being AWS, Azure, or Google, and they set up their first encrypted tunnel to set up a hybrid environment. But as they grow, either by the need of, you know, the growing billing that they need to have chargeback, they need to set up separate environment for their different line of business, or they have the need to do segmentation for application security. So as all these different reasons for growing the environments, and to build a hybrid cloud for a growing environment's actually very challenging. Typically it takes weeks, our customer telling us, to set up one environment. To set up one environment. And today's traditional solution requires an edge router change for every time they set up the environment. And edge router change requires change of control. And if something wrong, it's business disruption. So a lot of customers don't want to do something like that, they're always nervous about it. So we bringing the solution that not only reduce the deployment time from weeks to minutes, but also deployed in a way that completely mitigate the risk, the business disruption, and allow them to scale, allow them to do chargeback, allow them to bring different line of business to a cloud very easily. >> So you spent 13 years at Cisco. >> Yes. >> So you know a little bit about edge routers and these. >> Yes. >> You know, change-overs are serious business. >> Sherry: Yes. >> What specific use case are you guys addressing. And just walk me through a potential customer situation. >> Sherry: Yes. >> Why they would use you, is it all software, is there hardware involved? Can you just drill down on that? >> Yeah, so we deploy a virtual appliance. And the specific problem, I'll give you an example. We have a customer that, they have developers, and developers go to CIO, says, oh, I want my own environment because of difficulty challenge of setting network. You know, compute and storage are very dynamic, very easy to set up, but network go through ITs and go through the change of controls on the edge router, right. So it's very controlling environment. >> John: It's like going to the airport, you got to take your shoes off. >> Yes, that's right. >> Put your stuff through the conveyor belt. >> Sherry: Exactly. >> So it's a little like that process. >> So they end up having very few environments, and their issues with accidentally deleting each other's instances, and their issues about they're getting $150,000 a month bill, and they don't know who spent what. >> It's a pain in the butt. >> Pain in the butt. >> It's expensive. >> Yes. There's no accountability. >> And it takes a lot longer. >> Difficulty. >> Very difficult, there's no accountability. So they surely, the business owners want to see, you know, for a particular project, how much money it takes to develop, to maintain, to deploy, right? And without separate accounts and environments, there's no way of doing that. So we solve that problem, that's one of the examples. >> So you stand up networks, basically? >> Yes, we stand up environments and stand up the network. And the part of Steven mentioned cloud-native is that cloud is actually a different playground, it's a different stack that we believe that requires a new generation of products, innovation. The old, you know, tradition of routers virtualized the putting the cloud is completely unaware of the underlying infrastructure. Remember these cloud providers, they provide underlying infrastructure. You have to play into it in order to be functional. And most of these traditional vendors, they put their stuff all there and even if you configure them, they are completely not functional until you set up the routing table. You know how to do, to view the connectivity to the rest of the environment so that part we take care of that. That's one of the cloud-native. We use the APIs. We use their services to view a scalable solution. >> Timing, timing's everything with the startup. You guy's are coming into this in an interesting time. You've got, you know, sort of getting to the cloud. Amazon a couple of years ago said everything is a virtual private cloud, right? So, I've got to understand VPNs. You've now got IT organizations who are accepting that the public cloud's got to be part of their strategy. Hybrid cloud. I've got to be able to, I could start in the cloud but I want to come back and talk. You guys are kind of coming at this at kind of the right time. And we look at how fast everything's moving here. You then augment that by saying you don't have to just, you know, learn all this new technology, we'll sort of help you with it. We'll make it a SAS service, we'll make it easy to install. Like, talk about, you know, timing, what are the trends that are driving what you guys are doing? >> Yeah, that's a great point, Brian. From the timing perspective, I'd add to that. There's a lot of competition in the public cloud space. >> Brian: Sure. >> With places like Azure and Google really coming on strong. >> Brian: Yeah. >> And our software is cloud-native. That means we've built it for each of those clouds, and allows companies to have a non-lock-in multi-cloud strategy. And because it's been built in with each of those companies' APIs, it actually is much simpler to now scale those networks in the public cloud. >> Brian: Right. >> And so, the timing is really perfect, and we see that there's a lot of interest for scaling new networks. >> Right. What you guys to is sort of, I mean, networking, you know, Sherri and I know this from Cisco days, but it is somewhat fragmented. What you do on the edge of your networks and the core of your networks are very different. You guys aren't getting into the mock of kind of core data center SDN. This is very much, how do I get to the edge of a cloud, how do I get to multiple clouds, how do I keep it secure so there's a security play. Like, who's the buyer? Who's the, you know, what's the thought process? Is it the developers? Is it security teams? Who's, you know, who's your audience. >> Yeah, so our audience are the folks that are either cloud operations or network architect type of individuals. They are looking to leverage the public cloud. >> Brian: Right. >> And so it's true. We don't focus in on the data center 'cause we think that's already been handled to a large degree. >> Brian: Right. But once you start talking about public cloud, it is a different environment. It's a completely new stack. >> Brian: Yeah. >> And so our software is makes that hybrid connectivity as well as end-to-end networking across. >> So the first one was CloudOps. What was the other one? Network operations? >> Network operations, network architects. >> Architects, yeah. >> It's got to be very policy driven, you know, 'cause you could be dealing with an individual person, you could be dealing with a group of people, multiple accounts at a single customer. Like, talk a little bit about how you got to think about policy and what's changing. >> Steven: Yeah. >> In that space. >> So as people started with the cloud, typically it was all a flat network, right? And we see just as in the data center, there was micro-segmentation needing to happen. That's segmentation is taking place very rapidly in the cloud. Therefore, you need to have policies around who can access, and what resources can access which LAN in places, you know? >> Companies like Cisco, these guys, they have existing networks. So it seems that they'd be an obvious choice to go into this area. Is it because they're just so big and you guys are nimble? Or is it the competitive strategy? What's the competitive strike that you guys are making here? >> The traditional network equipment vendors, their model is around instant spaced appliances. And so you can virtualize that software and put in the cloud. The difference, though, with our software is that it's software defined. So it's designed for the cloud. And so our instances understand where it is and use the APIs. So, therefore, it's a full, it's a full network as opposed to just disparate machines that have to be configured manually. >> Sherry: Right. >> And so we're trying to lower the bar just like Docker's democratizing containers, we're looking to democratize the network in the cloud. >> And I think we see a lot of the incumbents sort of want to, they want to slow you down from using the cloud. They'd like you to stay on premise. They'd like you to sort of keep the status quo. You know, you're fighting inertia doing that. We're seeing developers have more say, people want access to resources faster. Like, you guys are part of that trend that say, hey, look, when you want to stop doing the status quo, we're there to help you, you know, help you do that. >> Sherry: Yes, yeah. >> I kind of see the cloud is in the second phase, and that's really, first phase was more about, test and development, fairly uncritical projects, or a ways to experiment. Now that's be proven, so. >> So what's your plan? You've got some cash in the bank. You guys are hiring, I see your startup. Take us through the day in the life. What's the plan for next year? Just keep on building product obviously because of the product market. Any other big plans? Well, we're scaling the organization. We've also, at DockerCon, launched a new product for the community here. We're glad to be part of the Docker Ecosystem, and it's called Project Skyhook. And it solves the problem of allowing developers to access those containers with policy. That's simply missing there today. As you said, Brian, policy is bigger. >> And you guys are targeting the policy aspect specifically. >> Policy user based access with multi-factor authentication. That sounds correct. >> Yeah. So that is actually, so we talked about hybrid cloud. Another big part of our product is actually for the cloud or the internet-borne companies where every resource, everything is in the cloud, but you still need to access them, and you want to access them with, you know, a much stronger security pasture, with a brand new access control, and also provide end to end. Like Brian was mentioning, why is the need for this product? There many needs because of segmentation, because of chargeback, because of the growing presence, because of multi-regions where you want to bring your application to the user. So the environments are actually really increasing, so to view the end to end connectivity from use to end instance is really another big part of our product, it's another big chunk of our customers. Now we're just bringing that access control and policy into containers, which like Steven says, it's completely missing today. >> Well, congratulations. You guys are filling a great void. Thanks for coming on theCUBE hot start up Aviatrix, Steven and Sherry co-founders of Aviatrix. We're here at DockerCon Live talking to all the smartest people we can, from startups to VCs, to the CEO Docker and many more here on theCube, I'm John Furrier with Brian Gracely. You're watching theCUBE. We'll be right back. (gentle music)

(upbeat music) >> Hey everyone. Lisa Martin here of theCUBE. I have three guests now here with me. Please welcome Dave Fafel, chief technology officer at WEI. And welcome back to the program, Terry Richardson, North American channel chief at AMD, and Dr. John Fry, chief technologist, sustainable transformation at HPE. Gentlemen, it's great to have you on the program. Thanks so much for hopping on. >> Thanks for having us. >> Thank you. >> (indistinct) >> So, Dave, let's start with you, a lot of acronyms here. Talk to us about WEI and its approach to sustainability. >> Yeah, absolutely, sure. So, WEI is a innovative, full service, customer-centric, IT solutions provider. We're experts in business technology improvement, in driving efficiency, helping our customers to optimize their IT environments. That's what we do. And of course, sustainability is really now part of the core function in architecting IT solutions these days. It has to be. I look at sustainability and I hear the word sustainability and I think efficiency. And that's the way that our organization designs solutions for our customers today. >> Talk about the impetus. You mentioned being customer centric you talked about efficiency, all incredibly important to all of us on this Zoom, but Dave, talk about the impetus for WEI to develop and implement this sustainability initiative. Well, I mean, so look, for WEI, it's part of our business model, it's part of our culture. So it's natural that that comes out in the solutions that we design for our customers, but we're trying to solve business problems for our customers, We're not just geeks building something really cool with the latest technology, we're trying to solve real world problems and sustainability addresses real world issues. And so, our customers are looking for us to help them either implement their sustainability programs, or to mature their sustainability programs. And IT has a big responsibility in that. And so, when we're working with them to solve these problems we're really solving that business problem, solving that sustainability, IT initiative that they have. >> And we're going to dig and unpack that in a little bit. John, I want to bring you into the conversation. HPE and AMD have been long partnering on advancing sustainability goals for quite a long time now. Can you talk about how HPE and WEI are partnering? What are some of the key aspects of the relationship that help support not only the goals that Dave talked about but HPE's sustainability goals? >> Yeah, absolutely. One of the things in sustainability is partnership is really leadership. No one company can do this by themselves, and customers really need that input and perspective from all of their partners as part of this process. So, for us as HPE, 65% of our carbon footprint, for example, is when our customers use our technology products. So, for us to lower our carbon footprint, it also requires us helping the customer do that. And that's where the power of the AMD and HPE relationship comes together, but we can't give our expertise widely to every customer in the world. And so, we use our channel partners like WEI to not only extend our reach, but they bring that deep knowledge of the customer and all of their operations across technology, even places where HPE does not offer that technology, in the client space, for example, or in the printer space. And so, what it allows us to do is develop better solutions for the customer. WEI has a deep relationship with the customer. They have a deep expertise in local nuances if there's regulations or local constraints. In fact, in many cities in the world, you can't, for example, build new data centers because of power infrastructure constraints. So, that's where we leverage partners like WEI to improve the customer experience and make sure that we give the best solutions to the customer. >> All about improving those customer experiences as demand for technology does nothing but increase. Terry, let's bring you into the conversation now. Speaking of customer centricity, we find that sustainability is very complicated, that a lot of large companies might have the resources to figure it out, but some of the smaller and mid-size companies might not quite have the boots on the street. What should some of the smaller organizations do, Terry, in your perspective to get started where sustainability is concerned? >> Well, I first off, appreciate the opportunity to be here and it's really terrific to have such a strong partnership with both HPE and WEI in order to deliver innovative solutions to customers. I think what AMD brings to the table is a real choice for customers that they haven't had. All of our personnel are really expert in articulating a differentiated value proposition that hits on a little bit what John talked about which is higher performance but with very, very efficient systems. And we've been offering those to the market since 2017 and we continued to get better. And now, there's an absolute opportunity to do more with same amount of servers, or do a workload with far fewer servers, that require far less energy. So, bringing in the AMD resources to assist the efforts of HPE and WEI, I would say, would be a good step for customers. >> Are there any Terry, sticking with you, any recommendations or tools particularly that you've seen really help customers get kicked off well, and strategically? >> Yeah, there actually are a couple that are readily available and I would encourage through WEI, customers take a close look. Two that really come to mind. We have a virtualization TCO tool that helps optimize configurations for virtual environments. And one of our newest tools is one that's focused on bare metal and greenhouse gas emissions TCO. So, really quantifying the impact to customers and expressed in terms that are familiar and help them achieve their sustainability initiatives. >> Excellent, that's great that those resources are available for customers, especially those smaller ones that might need a bit more guidance and handholding. Dave, let's come back to you. Let's now unpack the sustainability initiatives at WEI that you're really leveraging and implementing to meet the demands of customers and their future technology demands. >> Yeah, absolutely. Yeah, that's a great question, what we're getting to. So, look, we're going to combine, the advancements in technology from an AMD and from an HPE into an architecture that's really usable for a customer. So, 10 years ago, we were all looking at consolidation ratios for virtualization as one driver to a more efficient IT environment. And so, look, we've done this over the last decade, where we've added as many virtual machines to a server as we can get and as many containers to a physical machine as we can get, and now we've got to find other ways to drive efficiency. And so, when we see technology from AMD that's maybe having the socket count from a CPU perspective with a 30 plus percent reduction in power consumption and heat output, that's huge. So, we're architecting these solutions, using that best of breed technology but also implementing technology that was previously consumed more by larger enterprise customers for that small and medium customer base that you mentioned earlier. And that is implementing infrastructure as a service as a way to more efficiently utilize IT resources. So, we'll design the right systems, we'll put them into a consumption model that allows us to dial up and down when we need to, as opposed to having to build oversized environments that consume too much power, that produce too much heat and that aren't really driving toward those sustainability initiatives. So, we want to change not only the technology but also the models of which we consume IT. That's how we're driving that forward with customers today. >> And Dave, another question for you. How are you seeing from a cultural perspective this be adopted and accepted across the customer base? 'Cause change management is challenging but we all know sustainability is a focus of pretty much every business on the planet. >> It is, but fortunately we've got good partners like AMD and HPE, so they make it easy for the channel to implement these things. If you take a look at HPE's GreenLake solutions, for instance. These are tool sets that allow us to go and easily implement that for customers and reduce that change or cost of change for them. In fact, it actually allows them to take the models that they're currently used to and yet still leverage that new consumption model that I just referred to. >> Got it, awesome, thank you. John, let's go back to you. There's a tremendous opportunity here for customers from a sustainability standpoint, across every industry. And I was looking at some data that HPE shared that said for example, 25% of compute in data centers is comatose. First of all, I think the description is brilliant. What are some of the outcomes that customers can expect in working with HPE and AMD and WEI in terms of better leveraging their technology investments today and in the future? >> Yeah, it's a great question. And we do see a tremendous amount of equipment in the average data center that's not doing any useful work. And so, comatose is a great name for that. We also see a tremendous amount of equipment that's being dramatically underutilized as well. So, when the three companies come together and share that expertise with the customer and the customer follows through on that you can expect a whole lot of things. So, you reduce over-provisioning, you have the IT assets in your infrastructure doing useful work for you. The second thing you you tend to see is utilization levels going up. So, where the average utilization level across compute today even in a virtualized or containerized environment is about 30%. You see that almost doubling, for example, in good scenarios where the customer has that equipment doing a tremendous amount of additional work, keeping them from needing to add additional assets to the infrastructure. So, all of that drives cost savings, both CapEx and OPEX, cost savings opportunities. It drives efficiency savings. If you have less equipment being more well utilized and better managed, you tend not to have over temperature situations or equipment that goes down for no explainable reason that then drives staff work to go find out and fix workloads that go down. In fact, many of our customers are measured on service level agreements. They want to keep that infrastructure running all the time to keep their customers happy as well. And finally, one that sometimes is missed is employee satisfaction. Technology companies are having a tough enough time finding and attracting and retaining employees to start with but those employees want to see how what they're doing contributes to purpose. So, as our customers can use these employees to do more productive work, show them how it connects to the purpose of their company and show them how it makes the world a better place at the same time, they can do a better job of holding on to those employees that they so value. >> That's such a great point, John, that you bring up that employee retention but also talent attraction and retention for your customers. Dave, back to you. Are you seeing more and more customers come to WEI, saying, "We have sustainability initiatives. "We can only partner with companies that are also really focused on this because we need to make sure that our employees are satisfied and that we can attract and retain customers." Is that something that you're seeing an increase of? >> Yeah, absolutely. So very often, we're asked to explain how we're implementing sustainability in our business, that the partners that we work with are also doing the same and I'll give you an example of that. So, we've been talking about IT efficiency and good utilization of IT equipment but let's not forget that life cycles of IT equipment result in that equipment leaving a customer site eventually. So, we've got to be responsible in the way that we handle that. And so, this is the area where WEI has put together programs to connect the sustainability aspect of IT recycling, if you will, with the social aspect of corporate social responsibility. And that is, what do we do with this stuff? So, we offer programs to customers where we say, "Hey, look, let's take back some of that IT equipment, there's value in this." It may be that we need to go and recycle this in a responsible way. And we can extract valuable components out of this that result in funds to do something with. Well, what can we do with those funds? Can we put those towards social programs? So, this is where we, again, tie together sustainability and social responsibility. We've been talking about data centers but this also extends to other IT devices. So, if we're pulling back laptops, as an example, from a customer environment, well, those may still have a useful life someplace. Can we bring those to disadvantaged communities and utilize those for educational purposes and other things? Again, this is how WEI connects our customers with these opportunities to enhance their CSR programs. >> Tremendous opportunities there for customers across every industry. Dave, sticking with you for a second. From a differentiation perspective, talk about what the partnership with HPE and AMD delivers WEI from a unique value prop perspective. >> Yeah, so we touched on it a little bit already, and that is, you've got the incredible technology from AMD and from HPE that work seamlessly together but is also focused on driving down the cost of computing. I mean, just the overall efficiency built into design of these solutions makes it easy for an IT consultant like us to build an efficient architecture. But it's not just the technology. It's also the models, or the IT provisioning and consumption models that are important. And again, that's where the relationship between HPE and WEI comes together, because we get to leverage some of these other programs. I mentioned before GreenLake, as an example. This gives us the opportunity to build that infrastructure as service model for our customers who would otherwise maybe go out to a hyperscaler for a similar solution. But as we know, most of our customers even small and medium businesses, can't move everything out to the cloud. They have to use their own data centers. They have to keep data on site and on-prem. So, building that model for them drives efficiency and quite honestly, that's the thing that they're looking for, it's driving cost savings, it's driving efficiency, it's aiding their CSR initiatives. >> Got it. Let's chat now about the strategic versus the tactical. Terry, I would like to get your feedback and then John, yours as well. We talked a little bit about this already but how do you help advise organizations that might be in that tactical mode, approaching sustainability from a tactical mode and really up level that to a strategy that's around sustainable IT? Terry, what are some of the things that you're seeing in the marketplace? Well, at AMD we're fortunate to be passionate about partnerships and sustainability. We're fortunate to work with companies of all shapes and sizes and in different geographies around the world. Some are a little bit more advanced in the way they think about this, but it really is becoming a strategic imperative for companies. And I think certain companies don't know exactly how to proceed. So, the opportunity to educate and open their eyes to the way that you can do both, you can meet your IT goals and objectives, but also do it in a very socially responsible and sustainable way, to me is a win-win. And we welcome the opportunity to just have those conversations. I think some customers are not necessarily understanding how much IT can really contribute to their ability to meet their current and future sustainability goals. And we look forward to having as many conversations as possible 'cause it goes in the category of just the right thing to do. If you can power your IT and do things that are good for the planet and good for all. >> That's a great point. It really is the right thing to do. John, just question, last question for you, is similar to what I asked Terry, but I would like to know where are your customer conversations when it comes to really looking at IT as a big driver of sustainability? Who in the organization really needs to be the spearheads around that initiative? >> Yeah, great question. Often we see customers have one organization that sometimes is a sustainability organization. Sometimes the facility's a real estate organization or sometimes IT is spearheading this and often doing that in isolation. To your point, we really need to think about this as a sustainable IT strategy and get all the right organizations involved together. So, for example, for us, after seeing many customers that didn't know how to develop this strategy, we wrote a workbook called "Six Steps For Implementing A Sustainable IT Strategy." And the steps are things like figure out what your company goals already are that you've made public to your customers then grab the right stakeholders and bring them together. For example, you know you're going to have cost savings, so have the finance team in the room, You know this is going to save utilities, have the real estate team in the room. You know it's going to generate a sustainability benefit, have the sustainability team involved so that they can quantify the benefit in a meaningful manner. Have the communication and marketing teams because when companies implement a sustainable IT strategy they have a great story that they can then tell their customers about how they're doing a better job from an efficiency perspective and from an environmental perspective as well. So, when you bring all of those stakeholders together you can have a much broader and deeper strategy. It becomes a strategic imperative. And when your institutional investors, if you're publicly traded, or your customers come asking about your programs, you're ready to answer those questions in a credible manner. >> Sounds like it really needs to truly be a collaborative effort across the organization. You mentioned John's story and that goes back to employee retention, talent attraction and retention for your companies and your customers as well. We could go off on that but we're almost out of time. So, I want to go back to Dave to take us home here. You walked us through what WEI is doing from a sustainability initiative perspective, the impetus to develop that. What are some of the things that we can expect to see on the horizon from WEI where sustainability is concerned? What are you excited about? >> Well, that's a good question. So, we're excited about how we can continue to deploy those infrastructure as a service models. That's the next step in the direction. How do we automate these things, and then how do we quantify them? So, you've got to build the environment but then you've got to be able to measure it. And that's another area where WEI really adds value to this whole solution set is how are we measuring these things in the long term and developing a program that extends beyond just the implementation of this, but through its entire life cycle and the value of it? Because if you can quantify the value and if you can show what the savings really is and how it's helping customers meet their sustainability goals, well, guess what? They're going to want to implement more of this So, it's good business, and that's what we're excited about, is that next mile of implementation after we developed the initial architecture. >> That measurement is key. It sounds like then it really becomes a flywheel of sustainability. Gentlemen, thank you so much for joining me today talking about from your three perspectives and how you're partnering together to really enable businesses across any industry to develop a sustainable IT strategy that they can implement and then create a flywheel of optimization. We appreciate your insights and your time. >> Thank you. >> Thanks, Lisa. >> Thank you. >> All right, my pleasure for my guests, I'm Lisa Martin. In a moment, John and Terry and I are going to be joined by Charles Mulrooney, global presales engineering manager at SHI and John Sahs, global presales technical consultant at SHI. You're watching theCUBE, the leader in global tech coverage. (upbeat music)

(upbeat music) >> Sustainability has become one of the hottest topics, not just in enterprise tech, but across all industries. The relentless pace of technology improvement over the decades and orders of magnitude increases in density have created heat, power and cooling problems that are increasingly challenging to remediate. Intense efforts have been implemented over the years around data center design techniques to dissipate heat, use ambient air, liquid cooling and many other approaches that have been brought to bear to get power usage effectiveness, PUE, as close to one as possible. Welcome to Better Together Sustainability, presented by the CUBE and brought to you by Hewlett Packard Enterprise and AMD. In this program we'll lay out today's challenges and how leading companies are engineering solutions to the problems just introduced, along with some recommendations, best practices and resources as to how you can initiate or enhance your sustainability journey. First up to help us better understand this important topic are John Fry, senior technologist IT efficiency and sustainability at Hewlett Packard Enterprise and Terry Richardson, North America channel chief for AMD. Gents, welcome. >> Great to be here. >> (indistinct). >> John, let's start at the high level here. Why is sustainability such an important topic today? Why now? Why is it such a challenge for customers and, and how are you guys approaching the solutions? >> The topic has been an important topic for a number of years, but what we're seeing across the world is more and more corporations are putting in place climate targets and sustainability goals. And at the same time, boards and CEOs are starting to be asked about the topic as well, making this topic much more important for technology leaders across the globe. At the same time, technology leaders are fighting with space, power and cooling constraints that caused them to rethink their approach to IT. To get a better sense of how wide this challenge is, we did a survey last year and we asked 500 technology leaders across the globe if they were implementing sustainable IT goals and metrics and programs within their infrastructure. Personally, I thought the answer would be about 40% of them had these programs. Actually it turned out to be 96% of them. And so when we asked them why they were implementing these programs and what was the primary driver, what we heard from them was three things. Those of them that were the early adopters and the ones that move were moving the fastest told us they were putting these programs in place to attract and retain institutional investors. If they're a publicly traded company, their investors were already asking their boards, their CEOs, wanting to know what their company was doing to drive efficiency within their technology operations. Those companies in the middle, the ones that were just moving along at the same pace as many other companies around the world, told us they were putting these programs in place to attract and retain their customers. Customers are increasingly asking the companies they do business with about their sustainability aspirations specifically how technology contributes to their carbon emissions and their sustainability goals. And so these customers want to make sure that they can keep their own customers. And finally, a third group, the digital followers, that group of companies that's a little slower adopting programs, more conservative in nature. They said they were implementing these programs to attract and retain employees. In fact, over the last year or so, every customer we've talked to when they describe their pain points and their challenges that we can try to help them meet, has had a difficulty in finding employees. And so what we know is these younger employees coming into the workforce, if you can show them how what they are going to be doing connects to the purpose of their company and connects to making the world a better place, you can attract them easier and you can retain them longer. So a variety of business reasons why companies are looking at these programs, but what we know is when they implement these programs they often reduce over-provisioning. They save money, they have a lower environmental footprint, and again they have an easier time attracting and retaining employees. So for all of these reasons, driving sustainability into your IT operations is a great thing to do. >> Yeah, I never would've expected 96%. And of course, investors, customers and employees. I mean, this is the big three. Terry what's AMD's perspective on this topic? In other words, what do you bring to the table and the partnership? I mean, I know processors, but what's unique about AMD's contribution? >> Yeah. Thanks Dave. And, and John, great to be with you. Appreciate the opportunity and the partnership. You know, we too are very focused on sustainability and enjoy our partnership with HPE very much in this area. You know, since 2017, when AMD introduced its epic processor family, there's been a couple of core design elements in that technology. One has to do with performance. And the second has to do with efficiency. Both are critically important to today's topic of sustainability because increasingly, customers are understanding and measuring performance per watt and fortunately, AMD really excels in this area. So whether we're talking about the larger super computers in the world, or even general purpose servers, customers can fundamentally do more with fewer AMD servers than competitive alternatives. And so, so we, we really bring a technology element on the processor side, CPU and GPU, to play a role in delivering real ability for customers to meet some of their core sustainability goals. And of course, in partnership with HPE, together we have really a compelling story. >> Great. Thank you, Terry. And, and John, wonder if you could talk to the differentiation that you bring from HPE's perspective, the total package. >> Yeah, of course. The first thing as partnership. As Terry mentioned, AMD and HPE have been working together since HPE was founded actually, to drive power efficiency up to meet the demands of our customers. At the same time, as our customers have asked more and more questions around technology sustainability, we've realized that we needed to not only develop a point of view on that from an HPE perspective, but actually write the white papers that give the customer guidance for sustainable IT strategies, for tech refresh cycles, give them some guidance on what are the right questions to ask technology vendors when they're buying technology equipment. So a series of white papers and you might not appreciate why, but this is a topic that you can't go get a college degree in and frankly can't even buy a book on. So for customers to get that knowledge, they want to get it from experienced professionals around the globe. And in fact, in the survey that I mentioned earlier, we asked customers, where's the number one place that you expect to get your sustainable IT information from? And they said, our technology vendors. So for us, it's really about driving that point of view, sharing it with customers, helping customers get better and even pointing out some of the unintended consequences. So a great example, Dave, you mentioned PUE earlier. Many customers have been driving PUE down for a number of years, but often the way that they did that was optimizing the data center building infrastructure. They got PUE pretty low. Now, one of the things that happens and customers need to be aware of this, particularly if they're focused on PUE as their primary metric, is when they optimize their IT stack and make that smaller, PUE actually goes up. And at first they think, well, wait a minute, that metric is going in the wrong direction. But when you remember it's a ratio, if you get that IT stack component smaller, then you're driving efficiency even if PUE goes the wrong direction. So part of the conversation then is you might want to look at PUE internally, but perhaps you've outgrown PUE and now have an opportunity to look at other metrics like carbon emissions per workload, or or power consumption per piece of equipment or rack. So all of this drives back to that upward trajectory that Terry was talking about where customers are really interested in power performance. So as we share those stories with customers, share the expertise how to move along this journey, that really provides great differentiation for HPE and AMD together. >> So that's interesting. So PUE is not necessarily the holy grail metric. There are other metrics that you, you should look at. Number one, and number two the way you interpret PUE is changing for the better. So thank you for that context. I wonder Terry, do, do you have any like proof points or examples that you can share? >> Yeah, so one that immediately comes to mind that was a manifestation of some terrific collaboration between AMD and HPE was their recently announced implementation of the Frontier supercomputer. That was a project that we collaborated on for a long time. And, and where we ended up was turning over to the government a supercomputer that is currently the highest performing in the world, broke the exaFLOP barrier. And probably even more importantly is number one on the Green500 list of the top super computers. And, and together we enjoy favorable rankings in other systems, but that's the one that, that really stands out in terms of at scale implementation to shine really a spotlight on what we can do together. Certainly for other customers doesn't have to be the world's largest super computer. It's not uncommon that we see customers just kind of in general purpose business applications in their data centers to be able to do more with less, you know, meaning, you know, you know a third of the servers oftentimes delivering not only a very strong TCO but the environmental benefit that gets associated with significantly reduced energy that can be expressed in reduction in, in overall CO2 emissions and other, other ways to express the benefit, whether it's, you know the equivalent of, of planting you know, acres of forest or whatever. So we're really proud of the proof points that we have and and look forward to the opportunity to together explain this more fully to customers and partners. >> Right? So John, Terry sort of alluded to this being more broad based. I know HPE has a very strong focus on HPC. Sorry for all the acronyms, but high performance computing. But the, so this is more broad based than just the super computing business, right John? >> Yeah, absolutely. We see these performance benefits for customers and industry standard servers as well. In fact, many customers, that's the primary type of equipment they use and they want better power performance. They either want to as Terry alluded to, use less equipment to do the same amount of work, or if they've run into a space or power or cooling constraint in their data centers, they want to be able to increase workloads in the same footprint. So it allows them to take better use of their data centers. And for some customers even the data center enclosure that they started with they can actually use a much smaller amount of space. In fact, we have some that even move over to co-location facilities as they improve that performance per watt, and can do more work in the smaller space. So it starts an industry standard server, but increasingly we're seeing customers considering liquid cooling solutions and that generally moves them into the high performance compute space as well right now. So those performance improvements exist across that entire spectrum. >> So since you brought up liquid cooling John, I mean can you share any best practices? I mean, like what do you do with all that heated liquid? >> Yeah, it's a great, great question. And we have seen a lot more interest from customers in liquid cooling and there's a variety of things that you can do, but if you're considering liquid cooling the opportunities to think broader than just the IT stack. So if you're going to use a cooling loop anyhow and you're going to generate warm liquid coming off the it equipment as waste, think about what you can do with that. We have a, a government customer here in the United States that designed their high performance computer while they were designing the building it went in. So they're able to use that hot air, hot water, excuse me coming off the IT equipment to heat the entire building. And that provides a great use of that warm water. In many parts of the world, that warm water can either be used on a hot water utility grid or it can even be used on a steam grid if you can get it warm enough. Other places we're aware of customers (indistinct) and greenhouses next to data centers and using both the warm air and the warm water from the data center to heat the greenhouse as well. So we're encouraging customers to take a step back, look at the entire system, look at anything coming out of that system that once was waste and start to think about how can we use that what was waste now as an input to another process. >> Right, that's system thinking and some, some pragmatic examples there. Can, can you each summarize, maybe start Terry, with you AMD's and HPE's respective climate goals that may, Terry then John chime in please. >> Yeah, I'll go first. We actually have four publicly stated goals. The first one is I think very aggressive but we've got a track record of doing something similar in our client business. And, and so kind of goal number one is a 30 X increase in energy efficiency for AMD processors and accelerators powering servers for AI and HPC by 2025. The second is broad based across the corporation is a 50% absolute reduction in greenhouse gas emissions from AMD operations by 2030. And then the third is 100% of AMD manufacturing suppliers will have published greenhouse gas emissions reduction goals by 2025. And we've declared that 80% or greater of our manufacturing suppliers will source renewable energy by 2025. Those are the, those are the four big publicly stated goals and objectives that we have in this area. >> You know what I like about those Terry? A lot of, a lot of these sustainability goals these moonshot goals is like by 2050, it's like, okay. But I, I like the focus on '25 and then of course there's one in there at the end of the decade. All right, John, maybe you could share with us HPE's approach. >> Yeah, absolutely. And we've had almost two decades of emissions reduction goals and our current goals, which we accelerated by 10 years last year, are to be carbon new or excuse me, net zero by 2040. And that's a science based target-approved goal. In fact, one of the first in the world. And we're doing that because we believe that 2050 is too long to wait. And so how we reach that net zero goal by 2040, is by 2030, an interim step is to reduce our scopes one and two, our direct and energy related emissions by 70% from 2020. And that includes sourcing 100% renewable energy across all of our operations. At the same time, the bigger part of our footprint is in our supply chain and when our customers use our products, so we're going to leverage our as a service strategy HPE GreenLake and our energy efficient portfolio of products to reduce our scope three carbon emissions 42% over that 2020 baseline by 2030, and as with AMD as well, we have a goal to have 80% of our suppliers by spend have their own science based targets so that we know that their commitments are scientifically validated. And then the longer step, how we reach net zero by 2040 is by reducing our entire footprint scopes one, two and three by 90% and then balance the rest. >> Yeah. So again, I mean, you know 2030 is only eight years away, a little more. And so if, if, if you have a, a target of 2030 you have to figure out, okay, how are you going to get there? The, if you say, you know, longer, you know in the century you got this balloon payment, you know that you're thinking about. So, so great job, both, both companies and and really making more specific goals that we can quantify you know, year by year. All right, last question, John. Are there any resources that you can share to help customers, you know, get started maybe if they want to get started on their own sustainability strategy or maybe they're part way through and they just want to see how they're doing. >> Yeah, absolutely much of what Terry and I have talked about are available in an executive workbook that we wrote called "Six Steps For Implementing a Sustainable IT Strategy" and that workbook's freely available online and we'll post the URL so that you can get a copy of it. And we really developed that workbook because what we found is, although we had white papers on a variety of these topics, executives said we really need a little bit more specific steps to work through this and implement that sustainable IT strategy. And the reason for that, by the way is that so many of our customers when they start this sustainable IT journey, they take a a variety of tactical steps, but they don't have an overarching strategy that they're really trying to drive. And often they don't do things like bring all the stakeholders they need together. Often they make improvements without measuring their baseline first. So in this workbook, we lead them step by step how to gather the right resources internally, how to make the progress, talk about the progress in a credible way, and then make decisions on where they go next to drive efficiencies. >> Yeah, really that system thinking is, is, is critical. Guys. Thanks so much for your time. Really appreciate it. >> Thank you. >> Okay guys, thanks for your time today. I really appreciate it. In a moment, We're going to toss it over to Lisa Martin out of our Palo Alto studio and bring in Dave Faffel, chief technology officer at WEI, along with John and Terry, to talk about what WEI is doing in this space to address sustainability challenges. You're watching Better Together Sustainability brought to you by HPE and AMD in collaboration with the CUBE, your leader in enterprise and emerging tech coverage. (lilting music)

>>from around the globe. It's the Cube with coverage of Susic on digital brought to you by Susan. >>Right? Hi. I'm Stew Minuteman. And welcome to the Cube's coverage of Susic on Digital 20. Rather than gathering together in Dublin, we have a larger audience online watching everything digitally, really helping a happy to have on the program. Back to the program. One of our cube alumni. She is fresh off the keynote stage. Melissa DiDonato. She is the CEO of Tuesday. Melissa. So good to see you. Wish it could all be in person. But, you know, thanks for having the Cube in. Ah, >>thank you very much for joining us as well. My third time on the show. I'm really, really pleased to be an important part of our digital experience with Susie. Conditional. So still what? Nice to see you. >>All right. So last time you were on the program, you spoke to Dave. Dave a lot today about how you know you're keeping your employees safe and keeping them productive. The note I heard clearly from you in your keynote presentation is really a sense of optimism. So, like, if you could bring us a little bit inside. You know, I'm sure you're talking to a lot of your customers. What is it even then in these unprecedented Well, I'm giving you that sense of optimism. >>Yeah, there's no denying where we are in the world with Kobe. 19. We have a whole different way of looking at the world. Every business in every industry has been impacted, and not just the working life but our family life. The way we communicate, the way we run our homes, our environments at work is it's been very much integrated now. It's a very different way of adding a whole different level of stress that we didn't have in our business life just a couple of months ago. And I think, as I told Dave, the most important thing for me is number one to make sure that our employees remain self safe and healthy. That's number one, And I think that as we experience negativity across the world of news and social media, etcetera, that my hope is that the community and the Susan family remain optimistic and you know, why do we have the ability to remain optimistic when everyone else is experiencing a lot of doom and gloom. One White House, because you rightly so said, Let me talk about Sousa and how we wouldn't in our community. Our thesis is the power of many. This power of many in a virtual community really drives innovation. We're not like proprietary software and many other tech companies where you have to resign the building to make sure that we maintain and evangelize innovation that you live and deliver to your customers. For us, it's very different. Our community is the basis for innovation. It's the pillar of our community, of our company, our ethos in our value. So it's Susa. This spirit of collaboration and integration is live today more than ever before, with 99% of our employees working from home being engaged a very different way than maybe they're used to. But not so unlike engaging the innovation that we get out of our community. I think you mentioned something else do that's really important. That's productivity. We've moved away as of the first of March and measuring productivity in exchange for measuring the way that we integrate and elaborate and engage with our place. So instead of productivity, we're measuring engagement. Our employees are becoming much more engaged with each other with our customers and our communities. And of course, our partners they're giving back to their community. They're measuring the engagement they're successful means of delivering or how much they can give back to their communities. So we've seen a huge rise and are employees giving back to their communities around them. For example, I met an employee who is donating a very big part of his bonus percentage to a hospital to pay for lunches for frontline health workers near his his home, our nerve of Germany office. They're giving their lunch vouchers and donating that to all of the homeless people around their community. And then we've got employees around Italy, one in particular that's created a virtual classroom for a son school and the community around him. So you know, everyone's really pitching in, I think finally, from a community perspective, we're also sponsoring a numerous amount of hackathons. For example, in Germany, the government has recently held a hackathon for community based solutions to combat code. In 19 our employees participated in engaged with their one day off. We give every employee one day off a year to engage for charitable cause and the results of this hackathon is a better understanding of the data per states about code in 19 across the country. So I think all in all, everything that we're doing is really trying to, you know, utilize the community as we always have, is open source. Open source is developed in a community that often times does not sit together. And now we're trying to really engage with that community as much as possible to keep innovation alive, to keep collaboration alive and not just for the purpose of innovation, but for the purpose of combating the virus and giving hope and first gratitude to this community and across all of our population across the world. I really do believe that in challenging times like today, it's the best way to realize the innovation that we can put together, triggering innovation for good. But also bringing out the best in humanity is it's amazing to see what you know. Thousands and thousands of people in the open source world are giving and delivering and collaborating in which to solve the worlds Problems Cove in 19 but also innovation problems for today and tomorrow >>Yeah, Melissa said some great stories that you have there, you know, we, of course, are huge supporters of communities in general. I've had a great pleasure not only recently but over the last 20 years, watching Linux communities on what's happening in open source. One of the key constituencies, obviously, to your audience, our developers. There are quite a few announcements that I talked about on the keynote stage was wondering if you could help walk through Ah, for our audience. You know, the primary announcements and especially, you know, the impact that it will have on the developer developer community. >>Yeah, that's right. So the developers are entranced, obviously, as part of Susa, where deep open source roots and they're ingrained in our culture. So we just recently focused on a new developer community with content specifically targeted to developer use cases for application platform offering. So over the next couple of months, we're gonna roll out content analytics, open source, Dev >>ops. All >>these things that you are sure loves to micro services, containers, kubernetes edge and and the like. So a lot of innovative technologies as our content. Now what we are offering in the developer community is the SuSE Cloud application platform developer sandbox. We wanted to make it easy for these developers who just spoke of to benefit from the best practices that evolved from the cloud native application delivery that we offer every day. Of course, the customers and now for free to our developers, we want them to be able to easier, easily apply their skills to create applications that can run anywhere, anywhere from on Prem Private Public Cloud and the access is and the developers to get access and hands on experience. That SuSE cloud application platform without having to spend all of their own environment is it is a big test or commitment to the developer community that can explore tests and develop without having any hardware services themselves. It's a really I've signed up myself. Hopefully, you will, too, and join the community and give some feedback and engage in this open source community. For developers, it's really important for everybody. You can find it at developer dot cisco dot com, in addition to the sandbox is I just mentioned you'll also find there are developer forums. It's got getting started guides and other useful examples of how to accelerate the adoption of the cloud application platform and all of the demo tools you can use. It's I can't express the importance enough that we put in place in our developers. Our developer community is a really important part to reach the innovation that we so hoped and live for every day. So we need to provide them the tools to be successful. So I think when you're gonna see Studio is a lot more engagement with our developer community and a lot more integration with them, a collaboration with them. As time goes on, it's a big part of our focus coming in now to 2020 and, of course, the second half of the year. >>So, Melissa, one of the other point that you made in your keynote is that Souza is now, you know, fully independent. It's always been an open source company, a long history there. But what does this one year of independence mean for your customers and that partner ecosystem? >>Yeah, it's a big deal for us, so it's a really big deal. We swung away from micro focus a year ago and mark so just now, Pastor, one year we're now in control of our destiny and the future is very, very bright. I think going forward in the next year, what you can expect from Susan is continued focus and support our customers, of course, the digital transformation efforts that we need to put into helping them go through this transformation. I saw a cartoon, You know, the other day everyone probably saw who's leading your digital transformation. Experts efforts your CEO, your see Iot or Corona virus. And I think we all agree that Corona viruses, but a new effort and focus on the digital transformation of our companies and our customers need to go through. So I think we need to be sure that with this new independence that we focus on that digital transformation effort. Couple that with our open source innovation and no matter where our customers are on their journey, that we give them the enabling tools to get there. We start with simplifying, modernizing and accelerating our customers journey, and you're gonna hear a lot about that in the keynote that I just did, um, simplifying first. So simplifying and optimizing our customer's applications and the data to exist in I T Environment. That's going to help them go on the journey to modernize, modernizing everything about the I T infrastructure as well as their legacy applications, to utilize modernizing, modernized technologies like containers or edge or cloud, or for the like. By simplifying and modernizing, our customers can then begin to accelerate. They can accelerate innovation. They can accelerate growth. They can accelerate delivery of whatever services and applications they want to deliver, for example, capabilities around AI and edge. And they can scale their companies to bring markets product to market faster and even at a lower cost. So I think when you think about Susan our independence, I want our customers to know and understand that our focus will always be to simplify, modernize and accelerate, but also to remain nimble, how our customers, our partners, our community, innovate faster based on customer business requirements and to solve problems of today and tomorrow, not just what we knew before. So we're much more connected with our customers and ever before, and we want to be able to offer them the flexibility that they heard that learned to love it. Enjoy from Susa more some now than ever our customers agenda. Su is our only agenda in a world where everyone wants to be the best at everything. The only thing we want to be number one with is customer satisfaction. We will say number one in the market because we love servicing our customers. We love being maniacally focused on our customers, needs their business problems and creating solutions that are tailored with services that make them more successful. I think you can expect Souza to enter new markets like powering, for example, autonomous vehicles with safety certified legs and other really innovative technologies that were developed every single day in our community with our developers to solve customer business problems. I say to the teams every day, you know, we're big enough for scale, and we're small enough to be nimble and to be flexible to service our customers first. So expecting that from Susa in our independence, but always, of course. >>Yeah, Melissa, you talk about things like ai and Ed and innovation, and you just brought up autonomous vehicles. So, you know, not only is a cool area, but really highlights uh, you know, a lot of these waves coming together. You announced up onstage. Really cool looking company. Electro bit. I noticed there, Green almost matched. Your companies do So. Tell us about this. This is a partnership. Why? It's important. And you know what? What others can learn about it. >>Yeah, sure. So Electra bit. We just partnered with that. Made the announcement today in the keynote there, the leading Internet global international provider of embedded software solutions for automotive. So it's a whole new area for US safety certified Linux is the first for Susan in this industry. I recently met virtually with Alexander coaching the CEO Electra bit to learn more about his company innovation, that we're gonna drive together. We've got a whole session at Susan Con Digital in the platform to talk about what we're doing with safety certified Lennox and what we're doing with Elektra bit. I can't wait to tell you more about, and I've got a 1 to 1 fireside chat with Alex, and I think you're gonna love to learn more about, you know, maybe something else. Wei mentioned in the keynote they may want to know about. And that's the artificial intelligence solution that I specifically talked about launching next quarter. This is I'm super excited about as well. I mean, it's really easy to be excited here, Susan, when you have constant rolling innovation in our community and delivering that to our customers. But this is also an exciting space. The solution that we're launching next quarter is going to benefit both data scientists and I t operations teams by simplifying the integration of key AI building blocks that are going to be required to develop quickly test and then deploy the next generation of intelligence solutions. So keep your eyes open for that to we're gonna have some game changing solutions for Susan and all of our customer promise ai solution next quarter. So two big announcements for us here exclusively. It's music on digital. I can't wait to share all the details Next order with AI, but also with Alex in the fireside chat I had with him during the week. >>Alright, So great, Melissa, A couple of big announcements that you talked about give >>us a >>little bit of a look forward. So, you know, you talked about what? One year of it, and it means what should people be looking at? What goals do you have for the community and the company actually look through the rest of 2020 >>as we look to the rest of 2020. I think, um, it's been a hard year already, and I couldn't have predicted when I took over a CEO of this great company nearly 10 months ago that we'd be having the hard times that we currently have. I can honestly say that there's no place I'd rather be. The fact that we are in the best company in the best industry, with open source at our roots at our heart that will never change but you can expect from us is consistent and constant innovation. You could look for us to be nimble, dependable. You can look for us for growth and there ever were a recession proof company that delivers the best solutions to our customers. I think Susie's in fact, I know it is. We're going to double in size and three years, so we're going to go from just under 1/2 a 1,000,000,000 to a 1,000,000,000 in revenue and what in three years time and we've got the constant trajectory and the means of which to do it. We're really looking from a strategic perspective. The rest of this year. How can we simplify, modernize, accelerate the solutions delivered to our customers to ensure we constantly focus on innovative technologies, keeping open source of value's and ethos to our core? And then also consider how do we ensure a safe, stable quality environment that's building on tools such as optimizing and automating their environment to get the best out of their technology stack? And that's when you should expect to see from some of the rest of this year as we go obviously into 2021. You're gonna want to watch the space to stay tuned for the look at Susa. We're growing like a rocket ship, and we have still intention of going through the crisis and, of course, going into the back half of 2020. But we're accelerating with pace going into 2021. >>Alright, well, Melissa, I'm definitely looking forward to talking to some of your customers, some of your partners in some of your team. So thanks again for joining us, definitely looking forward to catching up with you further down the line. >>I look forward to it. Thank you so much for the time today, and obviously the focus on, Susan. We're super excited to share where we're going, where we've come from and what the journey looks like Ahead. So thanks for the excitement that you're sharing with us throughout this week. Really appreciate you. Thank you. >>Alright. And be sure to stay with us. We've got wall to wall coverage Susic on digital money. Even if we're not at a physical event, we get to do them all remotely digitally. That global digital experience. I'm stew Minimum. And thank you for watching the Cube. >>Yeah, Yeah, yeah, yeah, yeah.

>>Yeah, >>from The Cube Studios in Palo Alto and Boston. It's the Cube covering IBM. Think brought to you by IBM. >>Hi, everybody. We're back. And you're watching the Cube's coverage of the IBM think digital event for 2020. This is that he's socially distant and socially responsible. You? My name is Dave a lot. David Larose. Who's the general manager of the IBM partner ecosystem? David, Good to see you. >>Likewise. Great to be here. >>Yes, it is. Your first year in running the the ecosystem. You probably don't expect to be managing through the this world crisis this novel Corona virus. But what was your first move? Your outreach to partners? How are you communicating to them? Maybe you could share with us how that's all going. >>It certainly wasn't in the break. So when I took this job, you're right. But, you know, we have a very strong relationship with with our partners, and what we have is we have a global advisory board. So about 25 or 30 of our largest customers across the world, we engaged with them very, very quickly. That's all of the CIOs presidents, vice presidents of styles, um, and we engage with them on a survey and said, How are you thinking about it's what are the what are your big concerns and, you know, not unusually. They came back with a couple of key things. Number one was, and their primary concern is how do they support their clients? That was probably number one on their list of things followed very closely. By enabling their firms that have a financial stability that was number two and then probably number three. I would say it was, you know, managing their work. But they're moving to a digital only type of environment, similar to what IBM has done ever kind of the three, the three big concerns. And then we spent some time talking to them about how we could help, then really deal with that and address some of those problems. And earlier this week, we we announced so therefore very key things around. How do we help them? One. How do we adapt our programs and our incentives and, uh, really looking at providing them with, you know, extension of things like loyalty program. So don't worry about you know, your ability to re validate and recertify. We gotta protect your loyalty for 2020. We added a lot of incentives in the hardware systems program in the second quarter, so we've increased by half a percent off their based incentive from the first dollar that a lot of areas around programs in terms. Then we sort of really tried to address that point of view around digital. Um, some companies were digitally ready, but there are many companies that weren't actually know a digital platform, but also we very quickly rolled out what we call it my digital marketing platform, where partners can come in and download content and curate content from IBM and then wrap their own campaigns around that and get that out and continue to engage with their clients and their partners. Um, and we funding all of that 100% from an IBM perspective on using our car marketing goals. We used to have a 50 50 funding model without with their partners. But in this particular scenario, that's a digital program that they're running with funding at 100%. And then we're also opening up to provide consultancy on how to optimize digital. So I think you know the thing that we've done here is just their programs in terms quickly, um, or money back into the into the program during the second quarter and protect the ability for our partners and then really trying to help them and enable them to get Teoh Digital our workforce and the digital program. >>Yeah, a couple things there. I mean, we were talking earlier to the the folks from IBM Global Finance, and that's a key part that you mentioned liquidity. You know, certainly these partners air obviously very much concerned about the uncertainty ahead. So having a partner like IBM that can, whether it's, you know, pass on, you know, lease terms, etcetera and provide that sort of blacking is this key? I think the other thing, too we've heard from a lot of executives, is you've got to stay close to your clients during we always do, but especially during times like this, And that's where partners are so crucial in IBM huge company, you know, massive direct sales force, but you can't cover everything. And so having the partner who's got intimate relationships, I mean, I was on a call earlier this week with a partner in Minneapolis I mean, he knows everybody in that region. And so you just that level of intimacy, I think becomes very, very important in times like this, doesn't it? >>Absolutely. And stay connected with with that. So we have about, you know, just a lot of, Ah, 21,000 active planners across across the world and staying close to the senior members of our largest partners is is really important to us. We had a We hosted a call earlier this week actually, with with their advisory council to test the programs that we've gotten in the market, Are they getting where they need, where they need the help the most? We take a lot of feedback with adjusted our programs. We're looking at this on a literally a daily basis right now on don't envisage that we would we would update pretty agile in terms of how we move that. But you know, to your point, having a partner network that we do have around by the hardware and software only on and is right, so learn what were wrong. You know what they're hearing from their pot from their clients and, you know, it allows us to more easily and quickly address needs across all of the IBM client set. >>So we interview a lot of partners, and, you know, when you talk to the familiar, they've got to make money. They have. The margin is very important to them, but it's almost it's table stakes. I mean, again, they can make money a lot of different ways. So what differentiates the suppliers is all these other things that you're talking about? Um, So I want to ask you when you came in to this this role, what you're doing priorities in terms of, you know, partner outreach, retaining that, that loyalty And what do you see changing a za result of this pandemic? >>Yeah, it's a great question. So look, four key priorities that we declared very early on and, by the way, you know, took over from John Touched at the time. And John has spent the last two years really transforming, um, your channel and the way we engage with channel. And so there was a lot of hard lifting that was already done, but it was sort of four. Things that we focused in on one was obviously, how do we continue? Accelerate IBM drive into the hybrid multi cloud market, particularly now with the integration of Red Hat into the organization. That's a very different, you know, sales motion that Wei had so accelerating that was one of the key parties, the 2nd 1 waas. And how do we continue to differentiate on the value and so ensuring that that our programs are staying up to speed and that they're being modernized? You know, the IBM possible program is being a program predominantly built on Recile over the last 10 years. Now the microchip that we're now talking about platforms not talking about consumption. And this week during Partner World, we're gonna talk about how we are going to evolve the part of the program to move into the rest partners who are building on platforms. And how about they're moving to consumption again, all around hybrid, multi, multi cloud. That's kind of the second thing skills, skills and expertise for out for a channel. We kind of have declared that we want our channel to be the most skilled channel in the industry, and it's really interesting, Dave, during this period of the pandemic, it's one of these times where we seem to have more recent and more time, and the partners have been giving us a lot of feedback to say during this time around. Workforce is home and is connected digitally. Why don't we? Wasn't IBM help with in enhancing the enablement programme certification? And so we're doing a lot around that. We see a Z great opportunity to CIO to really develop certifications and skills and expertise during this period. Um, and then the full thing is around winning in what we call out selective segments. And so we want our partners to operate across the IBM portfolio and across our client set. But where we really need the help and where we're putting the money in the programs is around the mid size organizations where they can bring the portfolio into places that it doesn't have this today, new clients or existing clients with with IBM. But the Jason like server was that kind of the four priorities and what we're seeing is and this situation that we're going through this pandemic going through, it's actually accelerating the areas around moving. My partner multi cloud cloud is becoming a differentiator for us and accelerating. I need to get a program that is relevant beyond just resell. But you know this, this concept of platforms and building. But as they build with their own light beyond platform and consumption, So I think it's it's actually accelerating what we've seen and have it moving forward. >>It's interesting what you're saying about resale. We've talked many, many years now on the Cube about the partner ecosystem. It really used to be about resale. You know, we have a majority of his box selling, and you could make a lot of money doing that, you know, a decade or two ago. But when Cloud came, partners really started to underst and that that there was a sea change happening in I T. For a while there, they thought, Wow, you know, this is really going to be challenging. Cloud's going to kill us. But what they realized after a while is with five exactly complex hybrid Cloud is it's not simple to cure and create a seamless experience across clouds on prime etcetera. So the huge opportunities open up, add value. So there's been a massive change in the mindset. Uh, and it sounds like particularly with digital, that the pandemic is going to accelerate that on. People are going to come out of this, um, almost having done some exercises, maybe in a little bit better shape than they came into it. You buy that premise? >>My question is no question about it. I mean, if you think about, you know, IBM portfolio for a minute. Um, and over the last really 6 to 9 months, we have containerized out our software portfolio. It's based on the, you know, the kubernetes container ization and an open ship. So we're ready from a portfolio perspective. And, you know, now we're catching up from a program perspective we're introducing this week and out in the world this concept of a build program and a service program, and so that is their will preserve and continue to evolve the cell program that resell. But you know this concept of the build program and the service programs and only extend the reach that we have to the data and the ecosystem that we're operating in new sets of partners. But is that one of transition, that business from recent consumption? We're going to support that. But then you have to your point around this whole digital everything from digital capabilities around, generating amount of opportunity and a little bit about that earlier with my program and the funding that we've got behind that the experience that we're we're offering as consultants, but also this concept of digital selling. You know, there's not all about partners are savvy around digital selling. So we've been doing that for many, many years. And, uh and so we're opening up digital selling Enablement sessions, Webinars consultancy and a bunch of assets that that IBM has and has invested in for many, many years and opening that up to you want to add channel? >>Yes, There was some great opportunities there for our partners. I mean, we The Cube has been covering the Red Hat Summit we had Jim Whitehurst on. We're in the process of scheduling Arvin so great to see, you know, kind of connect the dots between those franchises and identify the opportunities, and they're significant. I mean, Red Hat has a lot of momentum in the market. IBM has a huge presence, great opportunity to modernize applications, And then your point about the hardware side we just saw on IBM s latest earnings, released at the Fisher running in hardware right now on, uh, you know, obviously tailwind of the Z cycle, but other parts of the portfolio storage from 19%. So so some exciting times for partners, even though there's so much uncertainty in the market again, staying close to customers, you know, doing doing right by your employees, leveraging the IBM relationship where you're obviously providing a lot of backdrop in support. David, I wonder if you could just sort of wrap a bow around. You know, think 2020 is the virtual trucks are pulling away away from the virtual digital Mosconi. What's the take? Aways will give us the bumper sticker. >>Look, the bumper sticker is that it's never been a better time to be an idea. We've got a leading portfolio that is now ready for the new world. Will the consumption and the world building on um, we are, you know, we're modernizing our programs to ensure that you can make money here. There's a lot of money to be made as we as we get into this thing, this new world and we are behind you right now to support you financially and to get you develop digitally enabled guy. So never been a time to be an IBM partner right now. >>David. Great message. Thank you very much for coming on the Cube. And best of luck to you. Stay safe and ah, again, really appreciate your time. >>You too, Dave. Thanks very much. Bye. Site. >>You know, uh, and you're watching the Cube here at IBM? Think 2020. Our digital coverage. We'll be right back right after this short break. I'm Dave Volante, and you're watching the Cube? >>Yeah, yeah, yeah.

>>Yeah, >>from the Cube Studios in Palo Alto and Boston. It's the Cube covering IBM think wrought by IBM. >>Welcome back. I'm Stew Middleman. And this is the Cube's coverage of IBM. Think 2020. The digital experience. Happy to welcome to the program. Dinesh Nirmal, Who's the chief product officer for cloud packs inside IBM Deneche. Nice to see you. Thanks so much for joining us. >>Thank you. Still really appreciate you taking the time. >>All right, So Ah, I've been to many IBM shows, and of course, I'm an analyst in the cloud space. So I'm familiar with IBM cloud packs. But maybe, you know, just refresh our audience minds here what they are. How long have they been around for? You know, what clouds do they live on? And maybe what's what's new in 2020? That if somebody had looked at this, you know, in the past that they might not know about IBM Cloud. >>Yeah, so thanks to start with, let me say that. Well, tax at 12. Agnostic. So the whole goal is that you build once and it can run anywhere. That is the basic mantra or principle that we want to build packs with, So they're looking at them as a set of micro services containerized in the form that it can run on any public or behind the firewall. So that's the whole premise of about Pass. So when you go back to cloud packs, it's an integrator set of services that solve a specific set of business problems and also accelerates building rich set of applications and solutions. That's what cloud back springs. So you know, especially in this and moments to think about it, you know, violent underprice. My goal is how can I accelerate and how can I automate? Those are the two key things you know that comes to my mind if I am a C level execs at an enterprise. So cloud practice enables that meaning you already have a set off stitched together services that accelerate the application development. It automates a lot of things for you. So you do. They have a lot of applications running on multiple clouds or behind the firewall. How do you manage those right about banks will help, so I'll let me give you one example. Since you are specifically on 12 packs, let's stay cloud back for data the set of services that is available in cloud back for data will make it easier for all the way from ingest to visualization. There's a set of services that you can use so you don't have to go build a service or a product or use a product for ingest. Then use another product for CTL. Use another product for building models, another product to manage those models. The cloud back for data will solve all the problems and to end. It's a rich set of services that will give you all the value that you need all the way from ingest to visualization and with any personas We know whether you are a data engineer, data scientist or you are, you know, business analyst. You all can cooperate through the part. So that's the you know, two minute answer your question. What about practice? >>Awesome. Thanks in. Actually, I I guess you pointed out something right at the beginning. There I hear IBM Cloud pack and I think IBM cloud. But you said specifically this is really cloud agnostic. So you know, this week is think Last week I was covering Red Hat Summit, so I heard a lot about multi cloud deployments. You know, talk to the well team, talk to the open shift team. Um, so help me understand. You know, where do cod packed bit when we're talking about, you know, these multi cloud employments, you know? And is there some connection with the partnership that, of course, IBM has with red hat >>off course. I mean, so all cloud packs are optimized for open shipped. Meaning, you know, how do we use the set of services that open ship gives that container management that open provides. So as we build containers or micro services, how do we make sure that we are optimizing or taking advantage of open ship? So, for example, the set of services like logging, monitoring, security, all those services meeting that comes from open shift is what we are using. Basketball packs of cloud packs are optimized for open shift. Um, you know, from an automation perspective, how do we use and simple Right? So all the value that red hat an open ship brings is what about back is built on. So if you look at it as a layer as a Lego, the based Lego is open shift and rail. And then on top of it sits cloud pass and applications and solutions on top of it. So if I look at layer bass, the bass Lego layer is open shift and red pepper. >>Well, great. That's that's super important because, you know, one of the things we've been looking at for a while is you talk about hybrid cloud, You talk about multi cloud, and often it's that platform that infrastructure discussion. But the biggest challenge for companies today is how do I build new applications? How do I modernize what I have? So >>it >>sounds like this is exactly, you know where you're targeting to help people, you know, through the through that transformation that they're going through. >>Yeah, exactly. Stew. Because if you look at it, you know, in the past, products for siloed I mean, you know, you build a product, you use a set of specs to build it. It was a silo, and customers becomes the software integrators, or system integrators, where they have to take the different products, put it together. So even if I am, you know, focused on the data space or AI space before I have to bring in three or four or five different products make it all work together to build a model, deploy the model, manage the model, the lifecycle of the model, the life cycle of the data. But the cloud packs bring it all in one box, were out of the box. You're ready to go, so your time to value is much more higher with cloud packs because you already get a several stitched together services that gets working right out of the box. >>So I love the idea of out of the box when I think of Cloud native modern modern application development. Simplicity is not the first thing I think of Danish. So help me understand. You know so many customers. It's, you know, the tools, the skill set. You know, they don't necessarily have the experience. How is what you know your products and your team's doing help customers deal with, You know, the ever changing landscape and the complexity that they're faced with. >>Yeah, so the that honest roots, too, is that enterprise applications are not an app that you create and put it on iPhone, right? I mean, it is much more complex because it's dealing with you know, hundreds of millions of people trying to transact with the system. You need to make sure there is a disaster recovery, backup scalability, the elasticity. I mean, all those things. Security, I mean, obviously very critical piece and multi tenancy. All those things has to come together in an enterprise application. So when people talk about, you know, simplicity, it comes at a price. So what cloud practice is done is that you know, we have really focused on the user experience and design piece. So you, as an end user, has a great Syrians using the integrated set of services. The complexity piece will still be there to some extent, because you're building a very complex, you know, multi tenant application, the price application. But how do we make it easier for a developer or a data scientist to collaborate or reuse the assets, find the data much more easier or trusted data much more easier than before? Use AI, you know, to predict a lot of the things including, you know, bias detection, all those things. So we're making a lot off the development, automation and acceleration easier. The complexity part will be there still, because You know, enterprise applications tend to be complex by nature, but we're making it much more easier for you to develop, deploy and manage and govern what you're building. >>Yeah, so? So how does cloud packs allow you to really, you know, work with customers focus on, you know, things like innovation showing them the latest in the IBM software portfolio. >>Yeah. So off the first pieces that we made it much more easier for the different personas to collaborate. So in the past, you know what is the biggest challenge? Me as a data scientist had me as a data scientist. The biggest challenge was that getting access to the data Trusted data. Now, you know, we have put some governance around it, or by average, you can get, you know, data trusted data much more easier using our back to data governments around the data. Meaning if you have a CDO, you want to see who is using the data? How clean is that data, right? I mean, a lot of times that data might not be clean, so we want to make sure we can. You can help with that. Now let me move into the you know the line of business. He's not just the data. If I am, you know, a l l o B. And I want to use order. Made a lot of the process I have in today in my enterprise and not go to the ah, the every process automation and go through your superior or supervisor to get approval. How do we use AI in the business process? Automation also. So those kind of things you will get to cloud parts now, the other piece of it. But if I'm an I t space, right, the day two operations scalability, security, delivery of the software, backup and restore how do we automate and help it at the storage layer? Those air day two operations. So we're taking it all the way from day one. The whole experience of setting it up today to where enterprises really wherever, making it seamless and easy. Using quote Thanks. I go back to what I said in the beginning, which is how do we accelerate and automate a lot of the work that enterprises today much more easier. >>Okay, Wei talked earlier in the discussion about that. This can be used across multiple cloud environments. My understanding you mentioned one of the IBM cloud packs, one for data. There's a number of different cloud tax out there. How does that >>work from >>a customer standpoint? Do I have to choose a cloud pack for a specific cloud? Does it is a license that goes across all of my environment, Help me understand on this deployment mechanism and support inmates works >>right? So we have the base. Obviously, I said, You know, look at us. A modular Lego model. The base is obviously open shift in Rome. On top of itself sits a bedroom because which is a common set of services on the logic to experience. On top of it sits lower back for data well back for security cloud. For applications, there's cloud back for multi cloud management. There's cloud platform integration, so there's total of six power packs that's available, but you can pick and choose which about back you want. So let's say you are. You're a CD or you are an enterprise. We want to focus on data and ai. You can just speak lower back for data or let's say you are a, you know, based on processes, BPM decision rules. You can go with our back for automation, which gives you the set of tools. But the biggest benefits do is that all these quarterbacks are set up in the greatest services that can all work together since optimized on top of open ship. So all of a sudden you lead bar Cloud back for data, and now you want to do data. But now you want to expand it in New York and line of business. And you want that for automation? You can bring that in. Now those two quarterbacks works together. Well, now you want to bring it back for multi cloud management because you have data or applications running on multiple clouds. So now you can will bring it back for EMC M, which is multi cloud management. And those three work together. So it's fall as set off integrated set of services that is optimized on top of open shift, which makes it much more easier for customers to bring the rich set of services together and accelerate and automate their lifecycle journey within the enterprise. >>Great last question for you, Dan Ashe. You know what? What new in 2020. What should customers be looking at today would love if you could give a little bit of guidance as to where customers should be looking at for things that might be coming a little bit down the line here. And if they want to learn more about IBM cloud backs, where should they be looking? >>Yeah, if they want to learn more, there's, you know, the VW IBM dot com slash power packs. That's a place to go there. All the details on power packs are there. You can also get in touch with me, and I can definitely much more detail. But what is coming is that look. So we have a set of cloud parts, but we want to expand on, Make it extensible. So how do we you know, already it's built on an open platform. But how do we make sure our partners and I s feeds can come and build on top of the space cloud? So that's the focus going to be as each quote back innovate and add more value in within those cloud grants. We also wanted bandit so that you know our partners and our eyes, fees and GS size and build on top of it. So this year the focus is continuously in a way across the cloud part, but also make it much more extensible for third parties to come and build more value. That's the you know, That's one area of focus in the various EMC em right multi cloud management, because there is tremendous appetite for customers to move data or applications on cloud, and not only on one cloud hybrid cloud. So how do you manage that? Right. So multi cloud management definitely helps from that perspective. So our focus this year is going to be one. Make it extensible, make it more open, but at the same time continuously innovate on every single cloud part to make that journey for customers on automation and accelerating off application element easier. >>All right, we'll do next. Thank you so much. Yeah, the things that you talked about, that absolutely, you know, top of mind for customers that we talk to multi cloud management. As you said, it was the ACM, the advanced cluster management that we heard about from the Red Hat team last week at Summit. So thank you so much for the updates. Definitely exciting to watch cloud packed. How you're helping customers, you know, deal with that. That huge. It's the opportunity. But also the challenge of building their next applications, modernizing what they're doing without, you know, still having to think about what they have from their existing. Thanks so much. Great to talk. >>Thanks to you. >>All right, lots more coverage from IBM. Think 2020 The digital experience. I'm stew minimum. And as always, Thank you for watching the Cube. >>Yeah, Yeah, yeah, yeah, yeah.

(electronic music) >> From Santa Clara, California in the heart of Silicon Valley, its theCUBE. Covering Altitude 2020, brought to you by Aviatrix. (electronic music) >> Female pilot: Good morning, ladies and gentlemen, this is your captain speaking, we will soon be taking off on our way to altitude. (upbeat music) Please keep your seat belts fastened and remain in your seat. We will be experiencing turbulence, until we are above the clouds. (thunder blasting) (electronic music) (seatbelt alert sounds) Ladies and gentlemen, we are now cruising at altitude. Sit back and enjoy the ride. (electronic music) >> Female pilot: Altitude is a community of thought leaders and pioneers, cloud architects and enlightened network engineers, who have individually and are now collectively, leading their own IT teams and the industry. On a path to lift cloud networking above the clouds. Empowering enterprise IT to architect, design and control their own cloud network, regardless of the turbulent clouds beneath them. It's time to gain altitude. Ladies and gentlemen, Steve Mullaney, president and CEO of Aviatrix. The leader of multi-cloud networking. (electronic music) (audience clapping) >> Steve: All right. (audience clapping) Good morning everybody, here in Santa Clara as well as to the millions of people watching the livestream worldwide. Welcome to Altitude 2020, all right. So, we've got a fantastic event, today, I'm really excited about the speakers that we have today and the experts that we have and really excited to get started. So, one of the things I wanted to share was this is not a one-time event. This is not a one-time thing that we're going to do. Sorry for the Aviation analogy, but, you know, Sherry Wei, aviatrix means female pilot so everything we do has an aviation theme. This is a take-off, for a movement. This isn't an event, this is a take-off of a movement. A multi-cloud networking movement and community that we're inviting all of you to become part of. And why we're doing that, is we want to enable enterprises to rise above the clouds, so to speak and build their network architecture, regardless of which public cloud they're using. Whether it's one or more of these public clouds. So the good news, for today, there's lots of good news but this is one good news, is we don't have any PowerPoint presentations, no marketing speak. We know that marketing people have their own language. We're not using any of that, and no sales pitches, right? So instead, what are we doing? We're going to have expert panels, we've got Simon Richard, of Gartner here. We've got ten different network architects, cloud architects, real practitioners that are going to share their best practices and their real world experiences on their journey to the multi-cloud. So, before we start, everybody know what today is? In the U.S., it's Super Tuesday. I'm not going to get political, but Super Tuesday there was a bigger, Super Tuesday that happened 18 months ago. And Aviatrix employees know what I'm talking about. Eighteen months ago, on a Tuesday, every enterprise said, "I'm going to go to the cloud". And so what that was, was the Cambrian explosion, for cloud, for the enterprise. So, Frank Cabri, you know what a Cambrian explosion is. He had to look it up on Google. 500 million years ago, what happened, there was an explosion of life where it went from very simple single-cell organisms to very complex, multi-cell organisms. Guess what happened 18 months ago, on a Tuesday, I don't really know why, but every enterprise, like I said, all woke up that day and said, "Now I'm really going to go to cloud" and that Cambrian explosion of cloud meant that I'm moving from a very simple, single cloud, single-use case, simple environment, to a very complex, multi-cloud, complex use case environment. And what we're here today, is we're going to go undress that and how do you handle those, those complexities? And, when you look at what's happening, with customers right now, this is a business transformation, right? People like to talk about transitions, this is a transformation and it's actually not just a technology transformation, it's a business transformation. It started from the CEO and the Boards of enterprise customers where they said, "I have an existential threat to the survival of my company." If you look at every industry, who they're worried about is not the other 30-year-old enterprise. What they're worried about is the three year old enterprise that's leveraging cloud, that's leveraging AI, and that's where they fear that they're going to actually wiped out, right? And so, because of this existential threat, this is CEO led, this is Board led, this is not technology led, it is mandated in the organizations. We are going to digitally transform our enterprise, because of this existential threat and the movement to cloud is going to enable us to go do that. And so, IT is now put back in charge. If you think back just a few years ago, in cloud, it was led by DevOps, it was led by the applications and it was, like I said, before the Cambrian explosion, it was very simple. Now, with this Cambrian explosion, an enterprise is getting very serious and mission critical. They care about visibility, they care about control, they care about compliance, conformance, everything, governance. IT is in charge and that's why we're here today to discuss that. So, what we're going to do today, is much of things but we're going to validate this journey with customers. >> Steve: Did they see the same thing? We're going to validate the requirements for multi-cloud because, honestly, I've never met an enterprise that is not going to be multicloud. Many are one cloud today but they all say, " I need to architect my network for multiple clouds", because that's just what, the network is there to support the applications and the applications will run in whatever cloud it runs best in and you have to be prepared for that. The second thing is, is architecture. Again, with IT in charge, you, architecture matters. Whether its your career, whether its how you build your house, it doesn't matter. Horrible architecture, your life is horrible forever. Good architecture, your life is pretty good. So, we're going to talk about architecture and how the most fundamental and critical part of that architecture and that basic infrastructure is the network. If you don't get that right, nothing works, right? Way more important than compute. Way more important than storage. Network is the foundational element of your infrastructure. Then we're going to talk about day two operations. What does that mean? Well day one is one day of your life, where you wire things up they do and beyond. I tell everyone in networking and IT -- it's every day of your life. And if you don't get that right, your life is bad forever. And so things like operations, visibility, security, things like that, how do I get my operations team to be able to handle this in an automated way because it's not just about configuring it in the cloud, it's actually about how do I operationalize it? And that's a huge benefit that we bring as Aviatrix. And then the last thing we're going to talk and it's the last panel we have, I always sayyou can't forget about the humans, right? So all this technology, all these things that we're doing, it's always enabled by the humans. At the end of the day, if the humans fight it, it won't get deployed. And we have a massive skills gap, in cloud and we also have a massive skills shortage. You have everyone in the world trying to hire cloud network architects, right? There's just not enough of them going around. So, at Aviatrix, we said as leaders do, "We're going to help address that issue and try to create more people." We created a program, what we call the ACE Program, again, aviation theme, it stands for Aviatrix Certified Engineer. Very similar to what Cisco did with CCIEs where Cisco taught you about IP networking, a little bit of Cisco, we're doing the same thing, we're going to teach network architects about multicloud networking and architecture and yeah, you'll get a little bit of Aviatrix training in there, but this is the missing element for people's careers and also within their organizations. So we're going to go talk about that. So, great, great event, great show. We're going to try to keep it moving. I next want to introduce, my host, he is the best in the business, you guys have probably seen him multiple, many times, he is the co-CEO and co founder of theCUBE, John Furrier. (audience clapping) (electronic music) >> John: Okay, awesome, great speech there, awesome. >> Yeah. >> I totally agree with everything you said about the explosion happening and I'm excited, here at the heart of silicon valley to have this event. It's a special digital event with theCUBE and Aviatrix, where we're live-streaming to, millions of people, as you said, maybe not a million. >> Maybe not a million. (laughs) Really to take this program to the world and this is really special for me, because multi-cloud is the hottest wave in cloud. And cloud-native networking is fast becoming the key engine, of the innovations, so we got an hour and a half of action-packed programming. We have a customer panel. Two customer panels. Before that Gartner's going to come out, talk about the industry. We have global system integrators, that will talk about, how their advising and building these networks and cloud native networking. And then finally the ACE's, the Aviatrix Certified Engineers, are going to talk more about their certifications and the expertise needed. So, let's jump right in, let's ask, Simon Richard to come on stage, from Gartner. We'll kick it all off. (electronic music) (clapping) >> John: Hi, can I help you. Okay, so kicking things off, getting started. Gartner, the industry experts on cloud. Really kind of more, cue your background. Talk about your background before you got to Gartner? >> Simon: Before being at Gartner, I was a chief network architect, of a Fortune 500 company, that with thousands of sites over the world and I've been doing everything in IT from a C programmer, in the 90, to a security architect, to a network engineer, to finally becoming a network analyst. >> So you rode the wave. Now you're covering the marketplace with hybrid cloud and now moving quickly to multi-cloud, is really what everyone is talking about. >> Yes. >> Cloud-native's been discussed, but the networking piece is super important. How do you see that evolving? >> Well, the way we see Enterprise adapting, cloud. The first thing you do about networking, the initial phases they either go in a very ad hoc way. Is usually led by none IT, like a shadow IT, or application people, sometime a DevOps team and it just goes as, it's completely unplanned. They create VPC's left and right with different account and they create mesh to manage them and they have Direct Connect or Express Route to any of them. So that's the first approach and on the other side. again within our first approach you see what I call, the lift and shift. Where we see like enterprise IT trying to, basically replicate what they have in a data center, in the Cloud. So they spend a lot of time planning, doing Direct Connect, putting Cisco routers and F5 and Citrix and any checkpoint, Palo Alto device, that in a sense are removing that to the cloud. >> I got to ask you, the aha moment is going to come up a lot, in one our panels, is where people realize, that it's a multi-cloud world. I mean, they either inherit clouds, certainly they're using public cloud and on-premises is now more relevant than ever. When's that aha moment? That you're seeing, where people go, "Well I got to get my act together and get on this cloud." >> Well the first, right, even before multi-cloud. So there is two approach's. The first one, like the adult way doesn't scare. At some point IT has to save them, 'cause they don't think about the tools, they don't think about operation, they have a bunch of VPC and multiple cloud. The other way, if you do the lift and shift way, they cannot take any advantages of the cloud. They lose elasticity, auto-scaling, pay by the drink. All these agility features. So they both realize, okay, neither of these ways are good, so I have to optimize that. So I have to have a mix of what I call, the cloud native services, within each cloud. So they start adapting, like all the AWS Construct, Azure Construct or Google Construct and that's what I call the optimal phase. But even that they realize, after that, they are all very different, all these approaches different, the cloud are different. Identities is constantly, difficult to manage across clouds. I mean, for example, anybody who access' accounts, there's subscription, in Azure and GCP, their projects. It's a real mess, so they realized, well I don't really like constantly use the cloud product and every cloud, that doesn't work. So I have, I'm going multi-cloud, I like to abstract all of that. I still want to manage the cloud from an EPI point of view, I don't necessarily want to bring my incumbent data center products, but I have to do that and in a more EPI driven cloud environment. >> So, the not scaling piece that you where mentioning, that's because there's too many different clouds? >> Yes. >> That's the least they are, so what are they doing? What are they, building different development teams? Is it software? What's the solution? >> Well, the solution is to start architecting the cloud. That's the third phase. I called that the multi-cloud architect phase, where they have to think about abstraction that works across cloud. Fact, even across one cloud it might not scale as well, If you start having like ten thousand security agreement, anybody who has that doesn't scale. You have to manage that. If you have multiple VPC, it doesn't scale. You need a third-party, identity provider. In variously scales within one cloud, if you go multiple cloud, it gets worse and worse. >> Steve, weigh in here. What's your thoughts? >> I thought we said this wasn't going to be a sales pitch for Aviatrix. (laughter) You just said exactly what we do, so anyway, that's a joke. What do you see in terms of where people are, in that multi-cloud? So, like lot of people, you know, everyone I talk to, started at one cloud, right, but then they look and then say okay but I'm now going to move to Azure and I'm going to move to... (trails off) Do you see a similar thing? >> Well, yes. They are moving but there's not a lot of application, that uses three cloud at once, they move one app in Azure, one app in AWS and one app in Google. That's what we see so far. >> Okay, yeah, one of the mistakes that people think, is they think multi-cloud. No one is ever going to go multi-cloud, for arbitrage. They're not going to go and say, well, today I might go into Azure, 'cause I get a better rate on my instance. Do you agree? That's never going to happen. What I've seen with enterprise, is I'm going to put the workload in the app, the app decides where it runs best. That may be Azure, maybe Google and for different reasons and they're going to stick there and they're not going to move. >> Let me ask you guys-- >> But the infrastructure, has to be able to support, from a networking team. >> Yes. >> Be able to do that. Do you agree with that? >> Yes, I agree. And one thing is also very important, is connecting to the cloud, is kind of the easiest thing. So, the wide area network part of the cloud, connectivity to the cloud is kind of simple. >> Steve: I agree. >> IP's like VPN, Direct Connect, Express Route. That's the simple part, what's difficult and even the provisioning part is easy. You can use Terraform and create VPC's and Vnet's across your three cloud provider. >> Steve: Right. >> What's difficult is that they choose the operation. So we'll define day two operation. What does that actually mean? >> Its just the day to day operations, after you know, the natural, lets add an app, lets add a server, lets troubleshoot a problem. >> Something changes, now what do you do? >> So what's the big concerns? I want to just get back to the cloud native networking, because everyone kind of knows what cloud native apps are. That's been the hot trend. What is cloud native networking? How do you guys, define that? Because that seems to be the hardest part of the multi-cloud wave that's coming, is cloud native networking. >> Well there's no, you know, official Gartner definition but I can create one on the spot. >> John: Do it. (laughter) >> I just want to leverage the Cloud Construct and the cloud EPI. I don't want to have to install, like a... (trails off) For example, the first version was, let's put a virtual router that doesn't even understand the cloud environment. >> Right. If I have if I have to install a virtual machine, it has to be cloud aware. It has to understand the security group, if it's a router. It has to be programmable, to the cloud API. And understand the cloud environment. >> And one thing I hear a lot from either CSO's, CIO's or CXO's in general, is this idea of, I'm definitely not going API. So, its been an API economy. So API is key on that point, but then they say. Okay, I need to essentially have the right relationship with my suppliers, aka you called it above the clouds. So the question is... What do I do from an architectural standpoint? Do I just hire more developers and have different teams, because you mentioned that's a scale point. How do you solve this problem of, okay, I got AWS, I got GCP, or Azure, or whatever. Do I just have different teams or do I just expose EPI's? Where is that optimization? Where's the focus? >> Well, I think what you need, from a network point of view is a way, a control plane across the three clouds. And be able to use the API's of the cloud, to build networks but also to troubleshoot them and do day to day operation. So you need a view across the three clouds, that takes care of routing, connectivity. >> Steve: Performance. >> John: That's the Aviatrix plugin, right there. >> Steve: Yeah. So, how do you see, so again, your Gartner, you see the industry. You've been a network architect. How do you see this this playing out? What are the legacy incumbent client server, On Prem networking people, going to do? >> Well they need to.. >> Versus people like a Aviatrix? How do you see that playing out? >> Well obviously, all the incumbents, like Arista, Cisco, Juniper, NSX. >> Steve: Right. >> They want to basically do the lift and shift part, they want to bring, and you know, VMware want to bring in NSX on the cloud, they call that "NSX everywhere" and Cisco want to bring in ACI to the cloud, they call that "ACI Anywhere". So, everyone's.. (trails off) And then there's CloudVision from Arista, and Contrail is in the cloud. So, they just want to bring the management plane, in the cloud, but it's still based, most of them, is still based on putting a VM in them and controlling them. You extend your management console to the cloud, that's not truly cloud native. >> Right. >> Cloud native you almost have to build it from scratch. >> We like to call that cloud naive. >> Cloud naive, yeah. >> So close, one letter, right? >> Yes. >> That was a big.. (slurs) Reinvent, take the T out of Cloud Native. It's Cloud Naive. (laughter) >> That went super viral, you guys got T-shirts now. I know you're loving that. >> Steve: Yeah. >> But that really, ultimately, is kind of a double-edged sword. You can be naive on the architecture side and ruleing that. And also suppliers or can be naive. So how would you define who's naive and who's not? >> Well, in fact, their evolving as well, so for example, in Cisco, it's a little bit more native than other ones, because there really is, "ACI in the cloud", you can't really figure API's out of the cloud. NSX is going that way and so is Arista, but they're incumbent, they have their own tools, its difficult for them. They're moving slowly, so it's much easier to start from scratch. Even you, like, you know, a network company that started a few years ago. There's only really two, Aviatrix was the first one, they've been there for at least three or four years. >> Steve: Yeah. >> And there's other one's, like Akira, for example that just started. Now they're doing more connectivity, but they want to create an overlay network, across the cloud and start doing policies and things. Abstracting all the clouds within one platform. >> So, I got to ask you. I interviewed an executive at VMware, Sanjay Poonen, he said to me at RSA last week. Oh, there'll only be two networking vendors left, Cisco and VMware. (laughter) >> What's you're response to that? Obviously when you have these waves, these new brands that emerge, like Aviatrix and others. I think there'll be a lot of startups coming out of the woodwork. How do you respond to that comment? >> Well there's still a data center, there's still, like a lot, of action on campus and there's the wan. But from the cloud provisioning and cloud networking in general, I mean, they're behind I think. You know, you don't even need them to start with, you can, if you're small enough, you can just keep.. If you have AWS, you can use the AWS construct, they have to insert themselves, I mean, they're running behind. From my point of view. >> They are, certainly incumbents. I love the term Andy Jess uses at Amazon web services. He uses "Old guard, new guard", to talk about the industry. What does the new guard have to do? The new brands that are emerging. Is it be more DevOp's oriented? Is it NetSec ops? Is it NetOps? Is it programmability? These are some of the key discussions we've been having. What's your view, on how you see this programmability? >> The most important part is, they have to make the network simple for the Dev teams. You cannot make a phone call and get a Vline in two weeks anymore. So if you move to the cloud, you have to make that cloud construct as simple enough, so that for example, a Dev team could say, "Okay, I'm going to create this VPC, but this VPC automatically associates your account, you cannot go out on the internet. You have to go to the transit VPC, so there's lot of action in terms of, the IAM part and you have to put the control around them to. So to make it as simple as possible. >> You guys, both. You're the CEO of Aviatrix, but also you've got a lot of experience, going back to networking, going back to the, I call it the OSI days. For us old folks know what that means, but, you guys know what this means. I want to ask you the question. As you look at the future of networking, you hear a couple objections. "Oh, the cloud guys, they got networking, we're all set with them. How do you respond to the fact that networking's changing and the cloud guys have their own networking. What's some of the paying points that's going on premises of these enterprises? So are they good with the clouds? What needs... What are the key things that's going on in networking, that makes it more than just the cloud networking? What's your take on it? >> Well as I said earlier. Once you could easily provision in the cloud, you can easily connect to the cloud, its when you start troubleshooting applications in the cloud and try to scale. So that's where the problem occurred. >> Okay, what's your take on it. >> And you'll hear from the customers, that we have on stage and I think what happens is all the clouds by definition, designed to the 80-20 rule which means they'll design 80% of the basic functionality. And then lead to 20% extra functionality, that of course every Enterprise needs, to leave that to ISV's, like Aviatrix. Because why? Because they have to make money, they have a service and they can't have huge instances, for functionality that not everybody needs. So they have to design to the common and that, they all do it, right? They have to and then the extra, the problem is, that Cambrian explosion, that I talked about with enterprises. That's what they need. They're the ones who need that extra 20%. So that's what I see, there's always going to be that extra functionality. In an automated and simple way, that you talked about, but yet powerful. With the up with the visibility and control, that they expect of On Prem. That kind of combination, that Yin and the Yang, that people like us are providing. >> Simon I want to ask you? We're going to ask some of the cloud architect, customer panels, that same question. There's pioneer's doing some work here and there's also the laggards who come in behind their early adopters. What's going to be the tipping point? What are some of these conversations, that the cloud architects are having out there? Or what's the signs, that they need to be on this, multi-cloud or cloud native networking trend? What are some of the signal's that are going on in the environment? What are some of the thresholds? Are things that are going on, that they can pay attention to? >> Well, once they have the application on multiple cloud and they have to get wake up at two in the morning, to troubleshoot them. They'll know it's important. (laughter) So, I think that's when the rubber will hit the road. But, as I said, it's easier to prove, at any case. Okay, it's AWS, it's easy, user transit gateway, put a few VPC's and you're done. And you create some presents like Equinox and do a Direct Connect and Express Route with Azure. That looks simple, its the operations, that's when they'll realize. Okay, now I need to understand! How cloud networking works? I also need a tool, that gives me visibility and control. But not only that, I need to understand the basic underneath it as well. >> What are some of the day in the life scenarios. you envision happening with multi-cloud, because you think about what's happening. It kind of has that same vibe of interoperability, choice, multi-vendor, 'cause they're multi-cloud. Essentially multi-vendor. These are kind of old paradigms, that we've lived through with client server and internet working. What are some of the scenarios of success, that might be possible? Will be possible, with multi-cloud and cloud native networking. >> Well, I think, once you have good enough visibility, to satisfy your customers, not only, like to, keep the service running and application running. But to be able to provision fast enough, I think that's what you want to achieve. >> Simon, final question. Advice for folks watching on the Livestream, if they're sitting there as a cloud architect or CXO. What's your advice to them right now, in this market, 'cause obviously, public cloud check, hybrid cloud, they're working on that. That gets on premises done, now multi-cloud's right behind it. What's your advice? >> The first thing they should do, is really try to understand cloud networking. For each of their cloud providers and then understand the limitations. And, is what the cloud service provider offers enough? Or you need to look to a third party, but you don't look at a third party to start with. Especially an incumbent one, so it's tempting to say "I have a bunch of F5 experts", nothing against F5. I'm going to bring my F5 in the Cloud, when you can use an ELB, that automatically understand eases and auto scaling and so on. And you understand that's much simpler, but sometimes you need your F5, because you have requirements. You have like iRules and that kind of stuff, that you've used for years. 'cause you cannot do it. Okay, I have requirement and that's not met, I'm going to use Legacy Star and then you have to start thinking, okay, what about visibility control, above the true cloud. But before you do that you have to understand the limitations of the existing cloud providers. First, try to be as native as possible, until things don't work, after that you can start thinking of the cloud. >> Great insight, Simon. Thank you. >> That's great. >> With Gartner, thank you for sharing. (electronic music)

(electronic music) >> From Santa Clara, California in the heart of Silicon Valley, its theCUBE. Covering Altitude 2020, brought to you by Aviatrix. (electronic music) >> Female pilot: Good morning, ladies and gentlemen, this is your captain speaking, we will soon be taking off on our way to altitude. (upbeat music) Please keep your seat belts fastened and remain in your seat. We will be experiencing turbulence, until we are above the clouds. (thunder blasting) (electronic music) (seatbelt alert sounds) Ladies and gentlemen, we are now cruising at altitude. Sit back and enjoy the ride. (electronic music) >> Female pilot: Altitude is a community of thought leaders and pioneers, cloud architects and enlightened network engineers, who have individually and are now collectively, leading their own IT teams and the industry. On a path to lift cloud networking above the clouds. Empowering enterprise IT to architect, design and control their own cloud network, regardless of the turbulent clouds beneath them. It's time to gain altitude. Ladies and gentlemen, Steve Mullaney, president and CEO of Aviatrix. The leader of multi-cloud networking. (electronic music) (audience clapping) >> Steve: All right. (audience clapping) Good morning everybody, here in Santa Clara as well as to the millions of people watching the livestream worldwide. Welcome to Altitude 2020, all right. So, we've got a fantastic event, today, I'm really excited about the speakers that we have today and the experts that we have and really excited to get started. So, one of the things I wanted to share was this is not a one-time event. This is not a one-time thing that we're going to do. Sorry for the Aviation analogy, but, you know, Sherry Wei, aviatrix means female pilot so everything we do has an aviation theme. This is a take-off, for a movement. This isn't an event, this is a take-off of a movement. A multi-cloud networking movement and community that we're inviting all of you to become part of. And why we're doing that, is we want to enable enterprises to rise above the clouds, so to speak and build their network architecture, regardless of which public cloud they're using. Whether it's one or more of these public clouds. So the good news, for today, there's lots of good news but this is one good news, is we don't have any PowerPoint presentations, no marketing speak. We know that marketing people have their own language. We're not using any of that, and no sales pitches, right? So instead, what are we doing? We're going to have expert panels, we've got Simon Richard, of Gartner here. We've got ten different network architects, cloud architects, real practitioners that are going to share their best practices and their real world experiences on their journey to the multi-cloud. So, before we start, everybody know what today is? In the U.S., it's Super Tuesday. I'm not going to get political, but Super Tuesday there was a bigger, Super Tuesday that happened 18 months ago. And Aviatrix employees know what I'm talking about. Eighteen months ago, on a Tuesday, every enterprise said, "I'm going to go to the cloud". And so what that was, was the Cambrian explosion, for cloud, for the enterprise. So, Frank Cabri, you know what a Cambrian explosion is. He had to look it up on Google. 500 million years ago, what happened, there was an explosion of life where it went from very simple single-cell organisms to very complex, multi-cell organisms. Guess what happened 18 months ago, on a Tuesday, I don't really know why, but every enterprise, like I said, all woke up that day and said, "Now I'm really going to go to cloud" and that Cambrian explosion of cloud meant that I'm moving from a very simple, single cloud, single-use case, simple environment, to a very complex, multi-cloud, complex use case environment. And what we're here today, is we're going to go undress that and how do you handle those, those complexities? And, when you look at what's happening, with customers right now, this is a business transformation, right? People like to talk about transitions, this is a transformation and it's actually not just a technology transformation, it's a business transformation. It started from the CEO and the Boards of enterprise customers where they said, "I have an existential threat to the survival of my company." If you look at every industry, who they're worried about is not the other 30-year-old enterprise. What they're worried about is the three year old enterprise that's leveraging cloud, that's leveraging AI, and that's where they fear that they're going to actually wiped out, right? And so, because of this existential threat, this is CEO led, this is Board led, this is not technology led, it is mandated in the organizations. We are going to digitally transform our enterprise, because of this existential threat and the movement to cloud is going to enable us to go do that. And so, IT is now put back in charge. If you think back just a few years ago, in cloud, it was led by DevOps, it was led by the applications and it was, like I said, before the Cambrian explosion, it was very simple. Now, with this Cambrian explosion, an enterprise is getting very serious and mission critical. They care about visibility, they care about control, they care about compliance, conformance, everything, governance. IT is in charge and that's why we're here today to discuss that. So, what we're going to do today, is much of things but we're going to validate this journey with customers. >> Steve: Did they see the same thing? We're going to validate the requirements for multi-cloud because, honestly, I've never met an enterprise that is not going to be multicloud. Many are one cloud today but they all say, " I need to architect my network for multiple clouds", because that's just what, the network is there to support the applications and the applications will run in whatever cloud it runs best in and you have to be prepared for that. The second thing is, is architecture. Again, with IT in charge, you, architecture matters. Whether its your career, whether its how you build your house, it doesn't matter. Horrible architecture, your life is horrible forever. Good architecture, your life is pretty good. So, we're going to talk about architecture and how the most fundamental and critical part of that architecture and that basic infrastructure is the network. If you don't get that right, nothing works, right? Way more important than compute. Way more important than storage. Network is the foundational element of your infrastructure. Then we're going to talk about day two operations. What does that mean? Well day one is one day of your life, where you wire things up they do and beyond. I tell everyone in networking and IT -- it's every day of your life. And if you don't get that right, your life is bad forever. And so things like operations, visibility, security, things like that, how do I get my operations team to be able to handle this in an automated way because it's not just about configuring it in the cloud, it's actually about how do I operationalize it? And that's a huge benefit that we bring as Aviatrix. And then the last thing we're going to talk and it's the last panel we have, I always sayyou can't forget about the humans, right? So all this technology, all these things that we're doing, it's always enabled by the humans. At the end of the day, if the humans fight it, it won't get deployed. And we have a massive skills gap, in cloud and we also have a massive skills shortage. You have everyone in the world trying to hire cloud network architects, right? There's just not enough of them going around. So, at Aviatrix, we said as leaders do, "We're going to help address that issue and try to create more people." We created a program, what we call the ACE Program, again, aviation theme, it stands for Aviatrix Certified Engineer. Very similar to what Cisco did with CCIEs where Cisco taught you about IP networking, a little bit of Cisco, we're doing the same thing, we're going to teach network architects about multicloud networking and architecture and yeah, you'll get a little bit of Aviatrix training in there, but this is the missing element for people's careers and also within their organizations. So we're going to go talk about that. So, great, great event, great show. We're going to try to keep it moving. I next want to introduce, my host, he is the best in the business, you guys have probably seen him multiple, many times, he is the co-CEO and co founder of theCUBE, John Furrier. (audience clapping) (electronic music) >> John: Okay, awesome, great speech there, awesome. >> Yeah. >> I totally agree with everything you said about the explosion happening and I'm excited, here at the heart of silicon valley to have this event. It's a special digital event with theCUBE and Aviatrix, where we're live-streaming to, millions of people, as you said, maybe not a million. >> Maybe not a million. (laughs) Really to take this program to the world and this is really special for me, because multi-cloud is the hottest wave in cloud. And cloud-native networking is fast becoming the key engine, of the innovations, so we got an hour and a half of action-packed programming. We have a customer panel. Two customer panels. Before that Gartner's going to come out, talk about the industry. We have global system integrators, that will talk about, how their advising and building these networks and cloud native networking. And then finally the ACE's, the Aviatrix Certified Engineers, are going to talk more about their certifications and the expertise needed. So, let's jump right in, let's ask, Simon Richard to come on stage, from Gartner. We'll kick it all off. (electronic music) (clapping) >> John: Hi, can I help you. Okay, so kicking things off, getting started. Gartner, the industry experts on cloud. Really kind of more, cue your background. Talk about your background before you got to Gartner? >> Simon: Before being at Gartner, I was a chief network architect, of a Fortune 500 company, that with thousands of sites over the world and I've been doing everything in IT from a C programmer, in the 90, to a security architect, to a network engineer, to finally becoming a network analyst. >> So you rode the wave. Now you're covering the marketplace with hybrid cloud and now moving quickly to multi-cloud, is really what everyone is talking about. >> Yes. >> Cloud-native's been discussed, but the networking piece is super important. How do you see that evolving? >> Well, the way we see Enterprise adapting, cloud. The first thing you do about networking, the initial phases they either go in a very ad hoc way. Is usually led by none IT, like a shadow IT, or application people, sometime a DevOps team and it just goes as, it's completely unplanned. They create VPC's left and right with different account and they create mesh to manage them and they have Direct Connect or Express Route to any of them. So that's the first approach and on the other side. again within our first approach you see what I call, the lift and shift. Where we see like enterprise IT trying to, basically replicate what they have in a data center, in the Cloud. So they spend a lot of time planning, doing Direct Connect, putting Cisco routers and F5 and Citrix and any checkpoint, Palo Alto device, that in a sense are removing that to the cloud. >> I got to ask you, the aha moment is going to come up a lot, in one our panels, is where people realize, that it's a multi-cloud world. I mean, they either inherit clouds, certainly they're using public cloud and on-premises is now more relevant than ever. When's that aha moment? That you're seeing, where people go, "Well I got to get my act together and get on this cloud." >> Well the first, right, even before multi-cloud. So there is two approach's. The first one, like the adult way doesn't scare. At some point IT has to save them, 'cause they don't think about the tools, they don't think about operation, they have a bunch of VPC and multiple cloud. The other way, if you do the lift and shift way, they cannot take any advantages of the cloud. They lose elasticity, auto-scaling, pay by the drink. All these agility features. So they both realize, okay, neither of these ways are good, so I have to optimize that. So I have to have a mix of what I call, the cloud native services, within each cloud. So they start adapting, like all the AWS Construct, Azure Construct or Google Construct and that's what I call the optimal phase. But even that they realize, after that, they are all very different, all these approaches different, the cloud are different. Identities is constantly, difficult to manage across clouds. I mean, for example, anybody who access' accounts, there's subscription, in Azure and GCP, their projects. It's a real mess, so they realized, well I don't really like constantly use the cloud product and every cloud, that doesn't work. So I have, I'm going multi-cloud, I like to abstract all of that. I still want to manage the cloud from an EPI point of view, I don't necessarily want to bring my incumbent data center products, but I have to do that and in a more EPI driven cloud environment. >> So, the not scaling piece that you where mentioning, that's because there's too many different clouds? >> Yes. >> That's the least they are, so what are they doing? What are they, building different development teams? Is it software? What's the solution? >> Well, the solution is to start architecting the cloud. That's the third phase. I called that the multi-cloud architect phase, where they have to think about abstraction that works across cloud. Fact, even across one cloud it might not scale as well, If you start having like ten thousand security agreement, anybody who has that doesn't scale. You have to manage that. If you have multiple VPC, it doesn't scale. You need a third-party, identity provider. In variously scales within one cloud, if you go multiple cloud, it gets worse and worse. >> Steve, weigh in here. What's your thoughts? >> I thought we said this wasn't going to be a sales pitch for Aviatrix. (laughter) You just said exactly what we do, so anyway, that's a joke. What do you see in terms of where people are, in that multi-cloud? So, like lot of people, you know, everyone I talk to, started at one cloud, right, but then they look and then say okay but I'm now going to move to Azure and I'm going to move to... (trails off) Do you see a similar thing? >> Well, yes. They are moving but there's not a lot of application, that uses three cloud at once, they move one app in Azure, one app in AWS and one app in Google. That's what we see so far. >> Okay, yeah, one of the mistakes that people think, is they think multi-cloud. No one is ever going to go multi-cloud, for arbitrage. They're not going to go and say, well, today I might go into Azure, 'cause I get a better rate on my instance. Do you agree? That's never going to happen. What I've seen with enterprise, is I'm going to put the workload in the app, the app decides where it runs best. That may be Azure, maybe Google and for different reasons and they're going to stick there and they're not going to move. >> Let me ask you guys-- >> But the infrastructure, has to be able to support, from a networking team. >> Yes. >> Be able to do that. Do you agree with that? >> Yes, I agree. And one thing is also very important, is connecting to the cloud, is kind of the easiest thing. So, the wide area network part of the cloud, connectivity to the cloud is kind of simple. >> Steve: I agree. >> IP's like VPN, Direct Connect, Express Route. That's the simple part, what's difficult and even the provisioning part is easy. You can use Terraform and create VPC's and Vnet's across your three cloud provider. >> Steve: Right. >> What's difficult is that they choose the operation. So we'll define day two operation. What does that actually mean? >> Its just the day to day operations, after you know, the natural, lets add an app, lets add a server, lets troubleshoot a problem. >> Something changes, now what do you do? >> So what's the big concerns? I want to just get back to the cloud native networking, because everyone kind of knows what cloud native apps are. That's been the hot trend. What is cloud native networking? How do you guys, define that? Because that seems to be the hardest part of the multi-cloud wave that's coming, is cloud native networking. >> Well there's no, you know, official Gartner definition but I can create one on the spot. >> John: Do it. (laughter) >> I just want to leverage the Cloud Construct and the cloud EPI. I don't want to have to install, like a... (trails off) For example, the first version was, let's put a virtual router that doesn't even understand the cloud environment. >> Right. If I have if I have to install a virtual machine, it has to be cloud aware. It has to understand the security group, if it's a router. It has to be programmable, to the cloud API. And understand the cloud environment. >> And one thing I hear a lot from either CSO's, CIO's or CXO's in general, is this idea of, I'm definitely not going API. So, its been an API economy. So API is key on that point, but then they say. Okay, I need to essentially have the right relationship with my suppliers, aka you called it above the clouds. So the question is... What do I do from an architectural standpoint? Do I just hire more developers and have different teams, because you mentioned that's a scale point. How do you solve this problem of, okay, I got AWS, I got GCP, or Azure, or whatever. Do I just have different teams or do I just expose EPI's? Where is that optimization? Where's the focus? >> Well, I think what you need, from a network point of view is a way, a control plane across the three clouds. And be able to use the API's of the cloud, to build networks but also to troubleshoot them and do day to day operation. So you need a view across the three clouds, that takes care of routing, connectivity. >> Steve: Performance. >> John: That's the Aviatrix plugin, right there. >> Steve: Yeah. So, how do you see, so again, your Gartner, you see the industry. You've been a network architect. How do you see this this playing out? What are the legacy incumbent client server, On Prem networking people, going to do? >> Well they need to.. >> Versus people like a Aviatrix? How do you see that playing out? >> Well obviously, all the incumbents, like Arista, Cisco, Juniper, NSX. >> Steve: Right. >> They want to basically do the lift and shift part, they want to bring, and you know, VMware want to bring in NSX on the cloud, they call that "NSX everywhere" and Cisco want to bring in ACI to the cloud, they call that "ACI Anywhere". So, everyone's.. (trails off) And then there's CloudVision from Arista, and Contrail is in the cloud. So, they just want to bring the management plane, in the cloud, but it's still based, most of them, is still based on putting a VM in them and controlling them. You extend your management console to the cloud, that's not truly cloud native. >> Right. >> Cloud native you almost have to build it from scratch. >> We like to call that cloud naive. >> Cloud naive, yeah. >> So close, one letter, right? >> Yes. >> That was a big.. (slurs) Reinvent, take the T out of Cloud Native. It's Cloud Naive. (laughter) >> That went super viral, you guys got T-shirts now. I know you're loving that. >> Steve: Yeah. >> But that really, ultimately, is kind of a double-edged sword. You can be naive on the architecture side and ruleing that. And also suppliers or can be naive. So how would you define who's naive and who's not? >> Well, in fact, their evolving as well, so for example, in Cisco, it's a little bit more native than other ones, because there really is, "ACI in the cloud", you can't really figure API's out of the cloud. NSX is going that way and so is Arista, but they're incumbent, they have their own tools, its difficult for them. They're moving slowly, so it's much easier to start from scratch. Even you, like, you know, a network company that started a few years ago. There's only really two, Aviatrix was the first one, they've been there for at least three or four years. >> Steve: Yeah. >> And there's other one's, like Akira, for example that just started. Now they're doing more connectivity, but they want to create an overlay network, across the cloud and start doing policies and things. Abstracting all the clouds within one platform. >> So, I got to ask you. I interviewed an executive at VMware, Sanjay Poonen, he said to me at RSA last week. Oh, there'll only be two networking vendors left, Cisco and VMware. (laughter) >> What's you're response to that? Obviously when you have these waves, these new brands that emerge, like Aviatrix and others. I think there'll be a lot of startups coming out of the woodwork. How do you respond to that comment? >> Well there's still a data center, there's still, like a lot, of action on campus and there's the wan. But from the cloud provisioning and cloud networking in general, I mean, they're behind I think. You know, you don't even need them to start with, you can, if you're small enough, you can just keep.. If you have AWS, you can use the AWS construct, they have to insert themselves, I mean, they're running behind. From my point of view. >> They are, certainly incumbents. I love the term Andy Jess uses at Amazon web services. He uses "Old guard, new guard", to talk about the industry. What does the new guard have to do? The new brands that are emerging. Is it be more DevOp's oriented? Is it NetSec ops? Is it NetOps? Is it programmability? These are some of the key discussions we've been having. What's your view, on how you see this programmability? >> The most important part is, they have to make the network simple for the Dev teams. You cannot make a phone call and get a Vline in two weeks anymore. So if you move to the cloud, you have to make that cloud construct as simple enough, so that for example, a Dev team could say, "Okay, I'm going to create this VPC, but this VPC automatically associates your account, you cannot go out on the internet. You have to go to the transit VPC, so there's lot of action in terms of, the IAM part and you have to put the control around them to. So to make it as simple as possible. >> You guys, both. You're the CEO of Aviatrix, but also you've got a lot of experience, going back to networking, going back to the, I call it the OSI days. For us old folks know what that means, but, you guys know what this means. I want to ask you the question. As you look at the future of networking, you hear a couple objections. "Oh, the cloud guys, they got networking, we're all set with them. How do you respond to the fact that networking's changing and the cloud guys have their own networking. What's some of the paying points that's going on premises of these enterprises? So are they good with the clouds? What needs... What are the key things that's going on in networking, that makes it more than just the cloud networking? What's your take on it? >> Well as I said earlier. Once you could easily provision in the cloud, you can easily connect to the cloud, its when you start troubleshooting applications in the cloud and try to scale. So that's where the problem occurred. >> Okay, what's your take on it. >> And you'll hear from the customers, that we have on stage and I think what happens is all the clouds by definition, designed to the 80-20 rule which means they'll design 80% of the basic functionality. And then lead to 20% extra functionality, that of course every Enterprise needs, to leave that to ISV's, like Aviatrix. Because why? Because they have to make money, they have a service and they can't have huge instances, for functionality that not everybody needs. So they have to design to the common and that, they all do it, right? They have to and then the extra, the problem is, that Cambrian explosion, that I talked about with enterprises. That's what they need. They're the ones who need that extra 20%. So that's what I see, there's always going to be that extra functionality. In an automated and simple way, that you talked about, but yet powerful. With the up with the visibility and control, that they expect of On Prem. That kind of combination, that Yin and the Yang, that people like us are providing. >> Simon I want to ask you? We're going to ask some of the cloud architect, customer panels, that same question. There's pioneer's doing some work here and there's also the laggards who come in behind their early adopters. What's going to be the tipping point? What are some of these conversations, that the cloud architects are having out there? Or what's the signs, that they need to be on this, multi-cloud or cloud native networking trend? What are some of the signal's that are going on in the environment? What are some of the thresholds? Are things that are going on, that they can pay attention to? >> Well, once they have the application on multiple cloud and they have to get wake up at two in the morning, to troubleshoot them. They'll know it's important. (laughter) So, I think that's when the rubber will hit the road. But, as I said, it's easier to prove, at any case. Okay, it's AWS, it's easy, user transit gateway, put a few VPC's and you're done. And you create some presents like Equinox and do a Direct Connect and Express Route with Azure. That looks simple, its the operations, that's when they'll realize. Okay, now I need to understand! How cloud networking works? I also need a tool, that gives me visibility and control. But not only that, I need to understand the basic underneath it as well. >> What are some of the day in the life scenarios. you envision happening with multi-cloud, because you think about what's happening. It kind of has that same vibe of interoperability, choice, multi-vendor, 'cause they're multi-cloud. Essentially multi-vendor. These are kind of old paradigms, that we've lived through with client server and internet working. What are some of the scenarios of success, that might be possible? Will be possible, with multi-cloud and cloud native networking. >> Well, I think, once you have good enough visibility, to satisfy your customers, not only, like to, keep the service running and application running. But to be able to provision fast enough, I think that's what you want to achieve. >> Simon, final question. Advice for folks watching on the Livestream, if they're sitting there as a cloud architect or CXO. What's your advice to them right now, in this market, 'cause obviously, public cloud check, hybrid cloud, they're working on that. That gets on premises done, now multi-cloud's right behind it. What's your advice? >> The first thing they should do, is really try to understand cloud networking. For each of their cloud providers and then understand the limitations. And, is what the cloud service provider offers enough? Or you need to look to a third party, but you don't look at a third party to start with. Especially an incumbent one, so it's tempting to say "I have a bunch of F5 experts", nothing against F5. I'm going to bring my F5 in the Cloud, when you can use an ELB, that automatically understand eases and auto scaling and so on. And you understand that's much simpler, but sometimes you need your F5, because you have requirements. You have like iRules and that kind of stuff, that you've used for years. 'cause you cannot do it. Okay, I have requirement and that's not met, I'm going to use Legacy Star and then you have to start thinking, okay, what about visibility control, above the true cloud. But before you do that you have to understand the limitations of the existing cloud providers. First, try to be as native as possible, until things don't work, after that you can start thinking of the cloud. >> Great insight, Simon. Thank you. >> That's great. >> With Gartner, thank you for sharing. (electronic music) >> Welcome back to ALTITUDE 2020. For the folks in the live stream, I'm John Furrier, Steve Mullaney, CEO of Aviatrix. For our first of two customer panels with cloud network architects, we've got Bobby Willoughby, AEGON Luis Castillo from National Instruments and David Shinnick with FactSet. Guys, welcome to the stage for this digital event. Come on up. (audience clapping) (upbeat music) Hey good to see you, thank you. Customer panel, this is my favorite part. We get to hear the real scoop, we get the Gardener giving us the industry overview. Certainly, multi-cloud is very relevant, and cloud-native networking is a hot trend with the live stream out there in the digital events. So guys, let's get into it. The journey is, you guys are pioneering this journey of multi-cloud and cloud-native networking and are soon going to be a lot more coming. So I want to get into the journey. What's it been like? Is it real? You've got a lot of scar tissue? What are some of the learnings? >> Absolutely. Multi-cloud is whether or not we accept it, as network engineers is a reality. Like Steve said, about two years ago, companies really decided to just bite the bullet and move there. Whether or not we accept that fact, we need to not create a consistent architecture across multiple clouds. And that is challenging without orchestration layers as you start managing different tool sets and different languages across different clouds. So it's really important to start thinking about that. >> Guys on the other panelists here, there's different phases of this journey. Some come at it from a networking perspective, some come in from a problem troubleshooting, what's your experiences? >> From a networking perspective, it's been incredibly exciting, it's kind of once in a generational opportunity to look at how you're building out your network. You can start to embrace things like infrastructure as code that maybe your peers on the systems teams have been doing for years, but it just never really worked on-prem. So it's really exciting to look at all the opportunities that we have and all of the interesting challenges that come up that you get to tackle. >> And effects that you guys are mostly AWS, right? >> Yeah. Right now though, we are looking at multiple clouds. We have production workloads running in multiple clouds today but a lot of the initial work has been with Amazon. >> And you've seen it from a networking perspective, that's where you guys are coming at it from? >> Yup. >> Awesome. How about you? >> We evolve more from a customer requirement perspective. Started out primarily as AWS, but as the customer needed more resources from Azure like HPC, Azure AD, things like that, even recently, Google analytics, our journey has evolved into more of a multi-cloud environment. >> Steve, weigh in on the architecture because this is going to be a big conversation, and I wanted you to lead this section. >> I think you guys agree the journey, it seems like the journey started a couple of years ago. Got real serious, the need for multi-cloud, whether you're there today. Of course, it's going to be there in the future. So that's really important. I think the next thing is just architecture. I'd love to hear what you, had some comments about architecture matters, it all starts, every enterprise I talked to. Maybe talk about architecture and the importance of architects, maybe Bobby. >> From architecture perspective, we started our journey five years ago. >> Wow, okay. >> And we're just now starting our fourth evolution over network architect. And we call it networking security net sec, versus just as network. And that fourth-generation architecture should be based primarily upon the Palo Alto Networks and Aviatrix. Aviatrix to new orchestration piece of it. But that journey came because of the need for simplicity, the need for a multi-cloud orchestration without us having to go and do reprogramming efforts across every cloud as it comes along. >> I guess the other question I also had around architecture is also... Luis maybe just talk about it. I know we've talked a little bit about scripting, and some of your thoughts on that. >> Absolutely. So for us, we started creating the network constructs with cloud formation, and we've stuck with that for the most part. What's interesting about that is today, on-premise, we have a lot of automation around how we provision networks, but cloud formation has become a little bit like the new manual for us. We're now having issues with having to automate that component and making it consistent with our on-premise architecture and making it consistent with Azure architecture and Google cloud. So, it's really interesting to see companies now bring that layer of abstraction that SD-WAN brought to the wound side, now it's going up into the cloud networking architecture. >> Great. So on the fourth generation, you mentioned you're on the fourth-gen architecture. What have you learned? Is there any lessons, scratch issue, what to avoid, what worked? What was the path that you touched? >> It's probably the biggest lesson there is that when you think you finally figured it out, you haven't. Amazon will change something, Azure change something. Transit Gateway is a game-changer. And listening to the business requirements is probably the biggest thing we need to do upfront. But I think from a simplicity perspective, like I said, we don't want to do things four times. We want to do things one time, we want be able to write to an API which Aviatrix has and have them do the orchestration for us. So that we don't have to do it four times. >> How important is architecture in the progression? Is it do you guys get thrown in the deep end, to solve these problems, are you guys zooming out and looking at it? How are you guys looking at the architecture? >> You can't get off the ground if you don't have the network there. So all of those, we've gone through similar evolutions, we're on our fourth or fifth evolution. I think about what we started off with Amazon without Direct Connect Gateway, without Transit Gateway, without a lot of the things that are available today, kind of the 80, 20 that Steve was talking about. Just because it wasn't there doesn't mean we didn't need it. So we needed to figure out a way to do it, we couldn't say, "Oh, you need to come back to the network team in a year, and maybe Amazon will have a solution for it." We need to do it now and evolve later and maybe optimize or change the way you're doing things in the future. But don't sit around and wait, you can't. >> I'd love to have you guys each individually answer this question for the live streams that comes up a lot. A lot of cloud architects out in the community, what should they be thinking about the folks that are coming into this proactively and, or realizing the business benefits are there? What advice would you guys give them on architecture? What should be they'd be thinking about, and what are some guiding principles you could share? >> So I would start with looking at an architecture model that can spread and give consistency to the different cloud vendors that you will absolutely have to support. Cloud vendors tend to want to pull you into using their native tool set, and that's good if only it was realistic to talk about only one cloud. But because it doesn't, it's super important to talk about, and have a conversation with the business and with your technology teams about a consistent model. >> And how do I do my day one work so that I'm not spending 80% of my time troubleshooting or managing my network? Because if I'm doing that, then I'm missing out on ways that I can make improvements or embrace new technologies. So it's really important early on to figure out, how do I make this as low maintenance as possible so that I can focus on the things that the team really should be focusing on? >> Bobby, your advice there, architecture. >> I don't know what else I can add to that. Simplicity of operations is key. >> So the holistic view of day two operations you mentioned, let's can jump in day one as you're getting stuff set up, day two is your life after. This is kind of of what you're getting at, David. So what does that look like? What are you envisioning as you look at that 20-mile stair, out post multi-cloud world? What are some of the things that you want in the day two operations? >> Infrastructure as code is really important to us. So how do we design it so that we can start fit start making network changes and fitting them into a release pipeline and start looking at it like that, rather than somebody logging into a router CLI and troubleshooting things in an ad hoc nature? So, moving more towards a dev-ops model. >> You guys, anything to add on that day two? >> Yeah, I would love to add something. In terms of day two operations you can either sort of ignore the day two operations for a little while, where you get your feet wet, or you can start approaching it from the beginning. The fact is that the cloud-native tools don't have a lot of maturity in that space and when you run into an issue, you're going to end up having a bad day, going through millions and millions of logs just to try to understand what's going on. That's something that the industry just now is beginning to realize it's such a big gap. >> I think that's key because for us, we're moving to more of an event-driven or operations. In the past, monitoring got the job done. It's impossible to monitor something that is not there when the event happens. So the event-driven application and then detection is important. >> Gardner is all about the cloud-native wave coming into networking. That's going to be a serious thing. I want to get your guys' perspective, I know you have each different views of how you come into the journey and how you're executing. And I always say the beauty's in the eye of the beholder and that applies to how the network's laid out. So, Bobby, you guys do a lot of high-performance encryption, both on AWS and Azure. That's a unique thing for you. How are you seeing that impact with multi-cloud? >> That's a new requirement for us too, where we have an increment to encrypt. And then if you ever get the question, should I encrypt, should I not encrypt? The answer is always yes. You should encrypt when you can encrypt. For our perspective, we need to migrate a bunch of data from our data centers. We have some huge data centers, and getting that data to the cloud is a timely expense in some cases. So we have been mandated, we have to encrypt everything, leave in the data center. So we're looking at using the Aviatrix insane mode appliances to be able to encrypt 10, 20 gigabits of data as it moves to the cloud itself. >> David, you're using Terraform, you've got FireNet, you've got a lot of complexity in your network. What do you guys look at the future for your environment? >> So many exciting that we're working on now as FireNet. So for our security team that obviously have a lot of knowledge base around Palo Alto, and with our commitments to our clients, it's not very easy to shift your security model to a specific cloud vendor. So there's a lot of SOC 2 compliance and things like that were being able to take some of what you've worked on for years on-prem and put it in the cloud and have the same type of assurance that things are going to work and be secure in the same way that they are on-prem, helps make that journey into the cloud a lot easier. >> And Louis, you guys got scripting, you got a lot of things going on. What's your unique angle on this? >> Absolutely. So for disclosure, I'm not an Aviatrix customer yet. (laughs) >> It's okay, we want to hear the truth, so that's good. Tell us, what are you thinking about? What's on your mind? >> When you talk about implementing a tool like this, it's really just really important to talk about automation focus on value. When you talk about things like encryption and things like so you're encrypting tunnels and encrypting the path, and those things should be second nature really. When you look at building those back-ends and managing them with your team, it becomes really painful. So tools like Aviatrix that add a lot automation it's out of sight, out of mind. You can focus on the value, and you don't have to focus on this. >> So I got to ask you guys. I see Aviatrix was here, they're supplier to this sector, but you guys are customers. Everyone's pitching your stuff, people knock on you, "Buy my stuff." How do you guys have that conversation with the suppliers, like the cloud vendors and other folks? What's it like? We're API all the way? You've got to support this? What are some of your requirements? How do you talk to and evaluate people that walk in and want to knock on your door and pitch you something? What's the conversation like? >> It's definitely API driven. We definitely look at the API structure that the vendors provide before we select anything. That is always first of mine and also, what problem are we really trying to solve? Usually, people try to sell or try to give us something that isn't really valuable, like implementing a Cisco solution on the cloud doesn't really add a lot of value, that's where we go. >> David, what's your conversation like with suppliers? Do you have a certain new way to do things? As it becomes more agile, essentially networking, and getting more dynamic, what are some of the conversations with either in commits or new vendors that you're having? What do you require? >> Ease of use is definitely high up there. We've had some vendors come in and say, "Hey, when you go to set this up, "we're going to want to send somebody on-site." And they're going to sit with you for a day to configure it. And that's a red flag. Well, wait a minute, do we really, if one of my really talented engineers can't figure it out on his own, what's going on there and why is that? Having some ease of use and the team being comfortable with it and understanding it is really important. >> Bobby, how about you? Old days was, do a bake-off and the winner takes all. Is it like that anymore? What's evolving? Bake-off last year for but still win. But that's different now because now when you get the product, you can install the product in AWS and Azure, have it up running in a matter of minutes. So the key is that can you be operational within hours or days instead of weeks? But do we also have the flexibility to customize it, to meet your needs? Because you don't want to be put into a box with the other customers when you have needs that are past their needs. >> I can almost see the challenge that you guys are living, where you've got the cloud immediate value, depending how you can roll up any solutions, but then you might have other needs. So you've got to be careful not to buy into stuff that's not shipping. So you're trying to be proactive and at the same time, deal with what you got. How do you guys see that evolving? Because multi-cloud to me is definitely relevant, but it's not yet clear how to implement across. How do you guys look at this baked versus future solutions coming? How do you balance that? >> Again, so right now, we're taking the ad hoc approach and experimenting what the different concepts of cloud are and really leveraging the native constructs of each cloud. But there's a breaking point for sure. You don't get to scale this like someone said, and you have to focus on being able to deliver, developers their sandbox or their play area for the things that they're trying to build quickly. And the only way to do that is with some consistent orchestration layer that allows you to-- >> So you expect a lot more stuff to becoming pretty quickly in that area. >> I do expect things to start maturing quite quickly this year. >> And you guys see similar trend, new stuff coming fast? >> Yeah. Probably the biggest challenge we've got now is being able to segment within the network, being able to provide segmentation between production, non-production workloads, even businesses, because we support many businesses worldwide and isolation between those is a key criteria there. So the ability to identify and quickly isolate those workloads is key. So the CIOs that are watching are saying, "Hey, take that hill, do multi-cloud." And then you have the bottoms up organization, "Pause, you're like off a little bit, it's not how it works." What is the reality in terms of implementing as fast as possible? Because the business benefits are clear, but it's not always clear on the technology how to move that fast. What are some of the barriers, what are the blockers, what are the enablers? >> I think the reality is that you may not think you're multi-cloud, but your business is. So I think the biggest barrier there is understanding what the requirements are and how best to meet those requirements in a secure manner. Because you need to make sure that things are working from a latency perspective that things work the way they did and get out of the mind shift that it was a tier-three application and the data center, it doesn't have to be a tier-three application in the cloud. So, lift and shift is not the way to go. >> Scale is a big part of what I see is the competitive advantage by these clouds and used to be proprietary network stacks in the old days, and then open systems came, that was a good thing. But as cloud has become bigger, there's an inherent lock-in there with the scale. How do you guys keep the choice open? How are you guys thinking about interoperability? What are some of the conversations that you guys are having around those key concepts? >> When we look at from a networking perspective, it's really key for you to just enable all the class to be able to communicate between them. Developers will find a way to use the cloud that best suits their business needs. And like you said, it's whether you're in denial or not, of the multi-cloud fact that your company is in already that's it becomes really important for you to move quickly. >> Yeah. And a lot of it also hinges on how well is the provider embracing what that specific cloud is doing? So, are they swimming with Amazon or Azure and just helping facilitate things, and they're doing the heavy lifting API work for you? Or are they swimming upstream and they're trying to hack it all together in messy way? And so that helps you stay out of the lock-in because there, if they're using Amazon native tools to help you get where you need to be, it's not like Amazon is going to release something in the future that completely makes you have designed yourself into a corner. So the closer, more than cloud-native they are, the more, the easier it is to deploy. >> Which also need to be aligned in such a way that you can take advantage of those cloud-native technologies. Will it make sense? TGW is a gamechanger in terms of cost and performance. So to completely ignore that, would be wrong. But if you needed to have encryption, TGW is not encrypted, so you need to have some type of Gateway to do the VPN encryption. So, the Aviatrix tool will give you the beauty of both worlds. You can use TGW or the Gateway. Real quick on the last minute we have, I want to just get a quick feedback from you guys. I hear a lot of people say to me, "Hey, pick the best cloud for the workload you got, then figure out multicloud behind the scenes." Do you guys agree with that? Do I go more to one cloud across the whole company or this workload works great on AWS, that workload works great on this. From a cloud standpoint, do you agree with that premise, and then when is multi-cloud stitching altogether? >> From an application perspective, it can be per workload, but it can also be an economical decision, certain enterprise contracts will pull you in one direction to add value, but the network problem is still the same. >> It doesn't go away. >> You don't want to be trying to fit a square into a round hall. If it works better on that cloud provider, then it's our job to make sure that service is there and people can use it. >> I agree, you just need to stay ahead of the game, make sure that the network infrastructure is there, security is available and is multi-cloud capable. >> At the end of the day, you guys are just validating that it's the networking game now. Cloud storage, compute check, networking is where the action is. Awesome. Thanks for your insights guys, appreciate you coming on the panel. Appreciate it, thanks. (upbeat music) >> John: Our next customer panel, got great another set of cloud network architects, Justin Smith with Zuora, Justin Brodley with EllieMae and Amit Utreja with Coupa. Welcome to stage. (audience applauds) (upbeat music) >> All right, thank you. >> How are ya? >> Thank you. Thank You. >> Hey Amit. How are ya? >> Did he say it right? >> Yeah. >> Okay he's got all the cliff notes from the last session, welcome back. Rinse and repeat. We're going to go into the hood a little bit. And I think they nailed what we've been reporting, we've been having this conversation around, networking is where the action is because that's at the end of the day you got to move packet from A to B and you got workloads exchanging data. So it's really killer. So let's get started. Amit, what are you seeing as the journey of multicloud as you go under the hood and say, "Okay, I got to implement this. "I have to engineer the network, "make it enabling, make it programmable, "make it interoperable across clouds." That almost sounds impossible to me. What's your take? >> Yeah, it seems impossible but if you are running an organization which is running infrastructure as a code it is easily doable. Like you can use tools out there that's available today, you can use third party products that can do a better job. But put your architecture first, don't wait. Architecture may not be perfect, put the best architecture that's available today and be agile, to iterate and make improvements over the time. >> We get to Justin's over here, so I have to be careful when I point a question to Justin, they both have the answer. Okay, journeys, what's the journey been like? Is there phases, We heard that from Gardner, people come into multicloud and cloud native networking from different perspectives? What's your take on the journey, Justin? >> Yeah, from our perspective, we started out very much focused on one cloud and as we've started doing acquisitions, we started doing new products to the market, the need for multicloud becomes very apparent, very quickly for us. And so having an architecture that we can plug and play into and be able to add and change things as it changes is super important for what we're doing in the space. >> Justin, your journey. >> Yes. For us, we were very ad hoc oriented and the idea is that we were reinventing all the time, trying to move into these new things and coming up with great new ideas. And so rather than it being some iterative approach with our deployments that became a number of different deployments. And so we shifted that toward and the network has been a real enabler of this. There's one network and it touches whatever cloud we want it to touch, and it touches the data centers that we need it to touch, and it touches the customers that we needed to touch. Our job is to make sure that the services that are available in one of those locations are available in all of the locations. So the idea is not that we need to come up with this new solution every time, it's that we're just iterating on what we've already decided to do. >> Before we get the architecture section, I want to ask you guys a question? I'm a big fan of let the app developers have infrastructure as code, so check. But having the right cloud run that workload, I'm a big fan of that, if it works great. But we just heard from the other panel, you can't change the network. So I want to get your thoughts, what is cloud native networking? And is that the engine really, that's the enabler for this multicloud trend? What's you guys take? We'll start with Amit, what do you think about that? >> Yeah, so you're going to have workloads running in different clouds and the workloads would have affinity to one cloud or other. But how you expose that it's a matter of how you are going to build your networks. How you're going to run security. How you're going to do egress, ingress out of it so -- >> You said networking is the big problem to solve. >> Yes. >> What's the solution? What's the key pain points and problem statement? >> The key pain point for most companies is how do you take your traditionally on premise network and then blow it out to the cloud in a way that makes sense. You have IP conflicts, you have IP space, you have public IPs on premise as well as in the cloud. And how do you kind of make sense of all of that? And I think that's where tools like Aviatrix make a lot of sense in that space. >> From our side, it's really simple. It's a latency, it's bandwidth and availability. These don't change whether we're talking about cloud or data center, or even corporate IT networking. So our job when these all of these things are simplified into like, S3, for instance and our developers want to use those. We have to be able to deliver that and for a particular group or another group that wants to use just just GCP resources. We have to support these requirements and these wants, as opposed to saying, "Hey, that's not a good idea." No, our job is to enable them not to disable them. >> Do you guys think infrastructure is code? Which I love that, I think that's the future in this. We even saw that with DevOps. But as you start getting the networking, is it getting down to the network portion where its network as code? Because storage and compute working really well, we're seeing all Kubernetes on service mesh trend. Network has code, reality is it there? Is it still got work to do? >> It's absolutely there, you mentioned net DevOps and it's very real. In Coupa we build our networks through terraform and not only just terraform, build an API so that we can consistently build VNets and VPC all across in the same way. >> So you guys are doing it? >> Yup. And even security groups. And then on top and Aviatrix comes in, we can peer the networks bridge all the different regions through code. >> Same with you guys. >> Yeah. >> What do you think about this? >> Everything we deploy is done with automation and then we also run things like Lambda on top to make changes in real time, we don't make manual changes on our network. In the data center, funny enough, it's still manual but the cloud has enabled us to move into this automation mindset. And all my guys, that's what they focus on is bringing, now what they're doing in the cloud into the data center, which is kind of opposite of what it should be or what it used to be. >> It's full DevOps then? >> Yes. >> For us, it was similar on-prem is still somewhat very manual, although we're moving more and more to ninja and terraform type concepts. But everything in the production environment is code, confirmation terraform code and now coming into the data center same (mumbles). >> So I just wanted to jump in Justin Smith, one of the comment that you made, because it's something that we always talk about a lot is that the center of gravity of architecture used to be an on-prem and now it's shifted in the cloud. And once you have your strategic architecture, what do you do? You push that everywhere. So what you used to see at the beginning of cloud was pushing the architecture on-prem into cloud. Now, I want to pick up on what you said, do you others agree that the center of gravity is here, I'm now pushing what I do in the cloud back into on-prem? And then so first that and then also in the journey, where are you at from zero to 100 of actually in the journey to cloud? Are you 50% there, are you 10%? Are you evacuating data centers next year? Where are you guys at? >> Yeah, so there's there's two types of gravity that you typically are dealing with, with the migration. First is data, gravity and your data set, and where that data lives. And then the second is the network platform that wraps all that together. In our case, the data gravity solely mostly on-prem but our network is now extending out to the app tier, it's going to be in cloud. Eventually, that data, gravity will also move to cloud as we start getting more sophisticated but in our journey, we're about halfway there. About halfway through the process, we're taking a handle of lift and shift and -- >> Steve: And when did that start? >> We started about three years ago. >> Okay, okay. >> Well for Coupa it's a very different story. It started from a garage and 100% on the cloud. So it's a business plan management platform, software as a service run 100% on the cloud. >> That was was like 10 years ago, right? >> Yes. >> Yeah. >> You guys are riding the wave of the architecture. Justin I want to ask you, Zuora, you guys mentioned DevOps. Obviously, we saw the huge observability wave, which essentially network management for the cloud, in my opinion. It's more dynamic, but this is about visibility. We heard from the last panel you don't know what's being turned on or turned off from a services standpoint, at any given time. How is all this playing out when you start getting into the DevOps down (mumbles)? >> This is the big challenge for all of us is visibility. When you talk transport within a cloud, very interestingly we we have moved from having a backbone that we bought, that we own, that would be data center connectivity. Zuora's a subscription billing company, so we want to support the subscription mindset. So rather than going and buying circuits and having to wait three months to install and then coming up with some way to get things connected and resiliency and redundancy. My backbone is in the cloud. I use the cloud providers interconnections between regions to transport data across and so if you do that with their native solutions, you do lose visibility. There are areas in that that you don't get, which is why controllers and having some type of management plane is a requirement for us to do what we're supposed to do and provide consistency while doing it. >> Great conversation. I loved what you said earlier latency, bandwidth, I think availability were your top three things. Guys SLA, just do ping times between clouds it's like, you don't know what you're getting for round trip time. This becomes a huge kind of risk management, black hole, whatever you want to call it, blind spot. How are you guys looking at the interconnect between clouds? Because I can see that working from ground to cloud on per cloud but when you start dealing with multiclouds workloads, SLAs will be all over the map, won't they just inherently. How do you guys view that? >> Yeah, I think we talked about workload and we know that the workloads are going to be different in different clouds, but they're going to be calling each other. So it's very important to have that visibility, that you can see how data is flowing at what latency and what availability is there and our authority needs to operate on that. >> So use the software dashboard, look at the times and look at the latency -- >> In the old days, Strongswan Openswan you try to figure it out, in the new days you have to figure out. >> Justin, what's your answer to that because you're in the middle of it? >> Yeah, I think the key thing there is that we have to plan for that failure, we have to plan for that latency in our applications. If certain things are tracking in your SLI, certain things are planning for and you loosely coupled these services in a much more microservices approach. So you actually can handle that kind of failure or that type of unknown latency and unfortunately, the cloud has made us much better at handling exceptions in a much better way. >> You guys are all great examples of cloud native from day one. When did you have the tipping point moment or the epiphany of saying a multiclouds real, I can't ignore it, I got to factor that into all my design principles and everything you're doing? Was there a moment or was it from day one? >> There are two reasons, one was the business. So in business, there were some affinity to not be in one cloud or to be in one cloud and that drove from the business side. So as a cloud architect our responsibility was to support that business. Another is the technology, some things are really running better in, like if you're running Dotnet workload or your going to run machine learning or AI so that you would have that preference of one cloud over other. >> Guys, any thoughts on that? >> That was the bill that we got from AWS. That's what drives a lot of these conversations is the financial viability of what you're building on top of. This failure domain idea which is fairly interesting. How do I solve our guarantee against a failure domain? You have methodologies with back end direct connects or interconnect with GCP. All of these ideas are something that you have to take into account but that transport layer should not matter to whoever we're building this for. Our job is to deliver the frames and the packets, what that flows across, how you get there? We want to make that seamless. And so whether it's a public internet API call or it's a back end connectivity through direct connect, it doesn't matter. It just has to meet a contract that you've signed with your application, folks. >> Yeah, that's the availability piece. >> Justin, your thoughts on that, any comment on that? >> So actually multiclouds become something much more recent in the last six to eight months, I'd say. We always kind of had a very much an attitude of like moving to Amazon from our private cloud is hard enough, why complicate it further? But the realities of the business and as we start seeing, improvements in Google and Azure and different technology spaces, the need for multicloud becomes much more important. As well as our acquisition strategies are matured, we're seeing that companies that used to be on premise that we typically acquire are now very much already on a cloud. And if they're on a cloud, I need to plug them into our ecosystem. And so that's really changed our multicloud story in a big way. >> I'd love to get your thoughts on the clouds versus the clouds, because you compare them Amazon's got more features, they're rich with features. Obviously, the bills are high to people using them. But Google's got a great network, Google's networks pretty damn good And then you got Azure. What's the difference between the clouds? Where do they fall? Where do they peak in certain areas better than others? What are the characteristics, which makes one cloud better? Do they have a unique feature that makes Azure better than Google and vice versa? What do you guys think about the different clouds? >> Yeah, to my experience, I think the approach is different in many places. Google has a different approach very DevOps friendly and you can run your workloads with your network can span regions. But our application ready to accept that. Amazon is evolving. I remember 10 years back Amazon's network was a flat network, we would be launching servers in 10.0.0/8, right. And then the VPCs came out. >> We'll have to translate that to English for the live feed. Not good. So the VPCs concept came out, multi account came out, so they are evolving. Azure had a late start but because they have a late start, they saw the pattern and they have some mature setup on the network. >> They've got around the same price too. >> I think they're all trying to say they're equal in their own ways. I think they all have very specific design philosophies that allow them to be successful in different ways and you have to kind of keep that in mind as you architect your own solution. For example, Amazon has a very regional affinity, they don't like to go cross region in their architecture. Whereas Google is very much it's a global network, we're going to think about as a global solution. I think Google also has advantage that it's third to market and so has seen what Azure did wrong, it seeing what AWS did wrong and it's made those improvements and I think that's one of their big advantage. >> They got great scale too. Justin thoughts on the cloud. >> So yeah, Amazon built from the system up and Google built from the network down. So their ideas and approaches are from a global versus original, I agree with you completely that is the big number one thing. But the if you look at it from the outset, interestingly, the inability or the ability for Amazon to limit layer to broadcasting and what that really means from a VPC perspective, changed all the routing protocols you can use. All the things that we had built inside of a data center to provide resiliency and make things seamless to users, all of that disappeared. And so because we had to accept that at the VPC level, now we have to accept that at the WAN level. Google's done a better job of being able to overcome those things and provide those traditional network facilities to us. >> Just a great panel, we could go all day here, it's awesome. So I heard, we will get to the cloud native naive questions. So kind of think about what's naive and what's cloud, I'll ask that next but I got to ask you I had a conversation with a friend he's like, "WAN is the new LAN?" So if you think about what the LAN was at a data center, WAN is the new LAN, cause you keep talking about the cloud impact? So that means ST-WAN, the old ST-WAN kind of changing. There's a new LAN. How do you guys look at that? Because if you think about it, what LANs were for inside a premises was all about networking, high speed. But now when you take the WAN and make it, essentially a LAN, do you agree with that? And how do you view this trend? Is it good or bad or is it ugly? What you guys take on this? >> Yeah, I think it's a thing that you have to work with your application architects. So if you are managing networks and if you're a server engineer, you need to work with them to expose the unreliability that it would bring in. So the application has to handle a lot of the difference in the latencies and the reliability has to be worked through the application there. >> LAN, WAN, same concept is that BS? Can you give some insight? >> I think we've been talking about for a long time the erosion of the edge. And so is this just a continuation of that journey we've been on for last several years. As we get more and more cloud native and we talked about API's, the ability to lock my data in place and not be able to access it really goes away. And so I think this is just continuation. I think it has challenges. We start talking about WAN scale versus LAN scale, the tooling doesn't work the same, the scale of that tooling is much larger. and the need to automation is much, much higher in a WAN than it wasn't a LAN. That's why you're seeing so much infrastructure as code. >> Yeah. So for me, I'll go back again to this, it's bandwidth and its latency that define those two LAN versus WAN. But the other thing that's comes up more and more with cloud deployments is whereas our security boundary and where can I extend this secure aware appliance or set of rules to protect what's inside of it. So for us, we're able to deliver VRFs or route forwarding tables for different segments wherever we're at in the world. And so they're trusted to talk to each other but if they're going to go to someplace that's outside of their network, then they have to cross the security boundary, where we enforce policy very heavily. So for me, there's it's not just LAN, WAN it's how does environment get to environment more importantly. >> That's a great point in security, we haven't talked it yet but that's got to be baked in from the beginning, this architecture. Thoughts on security, how you guys are dealing with it? >> Yeah, start from the base, have app to app security built in. Have TLS, have encryption on the data at transit, data at rest. But as you bring the application to the cloud and they're going to go multicloud, talking to over the internet, in some places, well have app to app security. >> Our principles day, security is day zero every day. And so we always build it into our design, build into our architecture, into our applications. It's encrypt everything, it's TLS everywhere. It's make sure that that data is secure at all times. >> Yeah, one of the cool trends at RSA, just as a side note was the data in use encryption piece, which is homomorphic stuff was interesting. Alright guys, final question. We heard on the earlier panel was also trending at re:Invent, we think the T out of cloud native, it spells cloud naive. They have shirts now, Aviatrix kind of got this trend going. What does that mean to be naive? To your peers out there watching the live stream and also the suppliers that are trying to supply you guys with technology and services, what's naive look like and what's native look like? When is someone naive about implementing all this stuff? >> So for me, because we are in 100% cloud, for us its main thing is ready for the change. And you will find new building blocks coming in and the network design will evolve and change. So don't be naive and think that it's static, evolve with the change. >> I think the biggest naivety that people have is that well, I've been doing it this way for 20 years, I've been successful, it's going to be successful in cloud. The reality is that's not the case. You got to think some of the stuff a little bit differently and you need to think about it early enough, so that you can become cloud native and really enable your business on cloud. >> Yeah for me it's being open minded. Our industry, the network industry as a whole, has been very much I'm smarter than everybody else and we're going to tell everybody how it's going to be done. And we fell into a lull when it came to producing infrastructure and so embracing this idea that we can deploy a new solution or a new environment in minutes as opposed to hours, or weeks or months in some cases, is really important in and so >> - >> It's naive being closed minded, native being open minded. >> Exactly. For me that was a transformative kind of where I was looking to solve problems in a cloud way as opposed to looking to solve problems in this traditional old school way. >> All right, I know we're at a time but I got to asked one more question, so you guys so good. Give me a quick answer. What's the BS language when you, the BS meter goes off when people talk to you about solutions? What's the kind of jargon that you hear, that's the BS meter going off? What are people talking about that in your opinion you here you go, "That's total BS?" What triggers you? >> So that I have two lines out of movies if I say them without actually thinking them. It's like 1.21 gigawatts are you out of your mind from Back to the Future right? Somebody's giving you all these wiz bang things. And then Martin Maul and Michael Keaton in Mr Mom when he goes to 220, 221, whatever it takes. >> Yeah. >> Those two right there, if those go off in my mind where somebody's talking to me, I know they're full of baloney. >> So a lot of speeds and feeds, a lot of speeds and feeds a lot of -- >> Just data. Instead of talking about what you're actually doing and solutioning for. You're talking about, "Well, it does this this this." Okay to 220, 221. (laughter) >> Justin, what's your take? >> Anytime I start seeing the cloud vendors start benchmarking against each other. Your workload is your workload, you need to benchmark yourself. Don't listen to the marketing on that, that's just awful. >> Amit, what triggers you in the BS meter? >> I think if somebody explains to you are not simple, they cannot explain you in simplicity, then it's all bull shit. >> (laughs) That's a good one. Alright guys, thanks for the great insight, great panel. How about a round of applause to practitioners. (audience applauds) (upbeat music) >> John: Okay, welcome back to Altitude 2020 for the digital event for the live feed. Welcome back, I'm John Furrier with theCUBE with Steve Mullaney, CEO Aviatrix. For the next panel from Global System Integrated, the folks who are building and working with folks on their journey to multicloud and cloud-native networking. We've got a great panel, George Buckman with DXC and Derrick Monahan with WWT, welcome to the stage. (Audience applauds) >> Hey >> Thank you >> Groovy spot >> All right (upbeat music) >> Okay, you guys are the ones out there advising, building, and getting down and dirty with multicloud and cloud-native networking, we just heard from the customer panel. You can see the diversity of where people come in to the journey of cloud, it kind of depends upon where you are, but the trends are all clear, cloud-native networking, DevOps, up and down the stack, this has been the main engine. What's your guys' take of this journey to multicloud? What do you guys think? >> Yeah, it's critical, I mean we're seeing all of our enterprise customers enter into this, they've been through the migrations of the easy stuff, ya know? Now they're trying to optimize and get more improvements, so now the tough stuff's coming on, right? They need their data processing near where their data is. So that's driving them to a multicloud environment. >> Yeah, we've heard some of the Edge stuff, I mean, you guys are-- >> Exactly. >> You've seen this movie before, but now it's a whole new ballgame, what's your take? Yeah, so, I'll give you a hint, our practice is not called the cloud practice, it's the multicloud practice, and so if that gives you a hint of how we approach things. It's very consultative. And so when we look at what the trends are, like a year ago. About a year ago we were having conversations with customers, "Let's build a data center in the cloud. Let's put some VPCs, let's throw some firewalls, let's put some DNS and other infrastructure out there and let's hope it works." This isn't a science project. What we're starting to see is customers are starting to have more of a vision, we're helping with that consultative nature, but it's totally based on the business. And you've got to start understanding how lines of business are using the apps and then we evolve into the next journey which is a foundational approach to-- >> What are some of the problems some of your customers are solving when they come to you? What are the top things that are on their mind, obviously the ease of use, agility, all that stuff, what specifically are they digging into? >> Yeah, so complexity, I think when you look at a multicloud approach, in my view is, network requirements are complex. You know, I think they are, but I think the approach can be, "Let's simplify that." So one thing that we try to do, and this is how we talk to customers is, just like you simplify in Aviatrix, simplifies the automation orchestration of cloud networking, we're trying to simplify the design, the plan, and implementation of the infrastructure across multiple workloads, across multiple platforms. And so the way we do it, is we sit down, we look at not just use cases, not just the questions we commonly anticipate, we actually build out, based on the business and function requirements, we build out a strategy and then create a set of documents, and guess what? We actually build it in a lab, and that lab that we platform rebuilt, proves out this reference architectural actually works. >> Absolutely, we implement similar concepts. I mean, they're proven practices, they work, right? >> But George, you mentioned that the hard part's now upon us, are you referring to networking, what specifically were you getting at there when you said, "The easy part's done, now the hard part?" >> So for the enterprises themselves, migrating their more critical apps or more difficult apps into the environments, ya know, we've just scratched the surface, I believe, on what enterprises are doing to move into the cloud, to optimize their environments, to take advantage of the scale and speed to deployment and to be able to better enable their businesses. So they're just now really starting to-- >> So do you guys see what I talked about? I mean, in terms of that Cambrian explosion, I mean, you're both monster system integrators with top fortune enterprise customers, you know, really rely on you for guidance and consulting and so forth, and deploy their networks. Is that something that you've seen? I mean, does that resonate? Did you notice a year and a half ago all of a sudden the importance of cloud for enterprise shoot up? >> Yeah, I mean, we're seeing it now. >> Okay. >> In our internal environment as well, ya know, we're a huge company ourselves, customer zero, our internal IT, so, we're experiencing that internally and every one of our other customers as well. >> So I have another question and I don't know the answer to this, and a lawyer never asks a question that you don't know the answer to, but I'm going to ask it anyway. DXC and WWT, massive system integrators, why Aviatrix? >> Great question, Steve, so I think the way we approach things, I think we have a similar vision, a similar strategy, how you approach things, how we approach things, at World Wide Technology. Number one, we want a simplify the complexity. And so that's your number one priority. Let's take the networking, let's simplify it, and I think part of the other point I'm making is we see this automation piece as not just an after thought anymore. If you look at what customers care about, visibility and automation is probably at the top three, maybe the third on the list, and I think that's where we see the value. I think the partnership that we're building and what I get excited about is not just putting yours and our lab and showing customers how it works, it's co-developing a solution with you. Figuring out, "Hey, how can we make this better?" >> Right >> Visibility is a huge thing, just in security alone, network everything's around visibility. What automation do you see happening, in terms of progression, order of operations, if you will? What's the low hanging fruit? What are people working on now? What are some of the aspirational goals around when you start thinking about multicloud and automation? >> So I wanted to get back to his question. >> Answer that question. >> I wanted to answer your question, you know, what led us there and why Aviatrix. You know, in working some large internal IT projects, and looking at how we were going to integrate those solutions, you know, we like to build everything with recipes. Network is probably playing catch-up in the DevOps world but with a DevOps mindset, looking to speed to deploy, support, all those things, so when you start building your recipe, you take a little of this, a little of that, and you mix it all together, well, when you look around, you say, "Wow, look, there's this big bag of Aviatrix. "Let me plop that in. That solves a big part "of my problems that I had, the speed to integrate, "the speed to deploy, and the operational views "that I need to run this." So that was what led me to-- >> John: So how about reference architectures? >> Yeah, absolutely, so, you know, they came with a full slate of reference architectures already out there and ready to go that fit our needs, so it was very easy for us to integrate those into our recipes. >> What do you guys think about all the multi-vendor inter-operability conversations that have been going on? Choice has been a big part of multicloud in terms of, you know, customers want choice, they'll put a workload in the cloud if it works, but this notion of choice and interoperability has become a big conversation. >> It is, and I think that our approach, and that's the way we talk to customers is, "Let's speed and de-risk that decision making process, "and how do we do that?" Because interoperability is key. You're not just putting, it's not just a single vendor, we're talking, you know, many many vendors, I mean think about the average number of cloud applications a customer uses, a business, an enterprise business today, you know, it's above 30, it's skyrocketing and so what we do, and we look at it from an interoperability approach is, "How do things inter-operate?" We test it out, we validate it, we build a reference architecture that says, "These are the critical design elements, "now let's build one with Aviatrix "and show how this works with Aviatrix." And I think the important part there, though, is the automation piece that we add to it and visibility. So I think the visibility is what I see lacking across industry today. >> In cloud-native that's been a big topic. >> Yep >> Okay, in terms of Aviatrix, as you guys see them coming in, they're one of the ones that are emerging and the new brands emerging with multicloud, you've still got the old guard encumbered with huge footprints. How are customers dealing with that kind of component in dealing with both of them? >> Yeah, I mean, we have customers that are ingrained with a particular vendor and you know, we have partnerships with many vendors. So our objective is to provide the solution that meets that client. >> John: And they all want multi-vendor, they all want interoperability. >> Correct. >> All right, so I got to ask you guys a question while we were defining Day-2 operations. What does that mean? You guys are looking at the big business and technical components of architecture, what does Day-2 operations mean, what's the definition of that? >> Yeah, so I think from our perspective, with my experience, we, you know, Day-2 operations, whether it's not just the orchestration piece in setting up and let it automate and have some, you know, change control, you're looking at this from a Day-2 perspective, "How do I support this ongoing "and make it easy to make changes as we evolve?" The cloud is very dynamic. The nature of how fast it's expanding, the number features is astonishing. Trying to keep up to date with the number of just networking capabilities and services that are added. So I think Day-2 operations starts with a fundamental understanding of building out supporting a customer's environments, and making the automation piece easy from a distance, I think. >> Yeah and, you know, taking that to the next level of being able to enable customers to have catalog items that they can pick and choose, "Hey I need this network connectivity "from this cloud location back to this on-prem." And being able to have that automated and provisioned just simply by ordering it. >> For the folks watching out there, guys, take a minute to explain as you guys are in the trenches doing a lot of good work. What are some of the engagements that you guys get into? How does that progress? What happens there, they call you up and say, "Hey I need some multicloud," or you're already in there? I mean, take us through how someone can engage to use a global SI, they come in and make this thing happen, what's the typical engagement look like? >> Derrick: Yeah, so from our perspective, we typically have a series of workshops in the methodology that we kind of go along the journey. Number one, we have a foundational approach. And I don't mean foundation meaning the network foundation, that's a very critical element, we got to factor in security and we got to factor in automation. So when you think about foundation, we do a workshop that starts with education. A lot of times we'll go in and we'll just educate the customer, what is VPC sharing? You know, what is a private link in Azure? How does that impact your business? We have customers that want to share services out in an ecosystem with other customers and partners. Well there's many ways to accomplish that. Our goal is to understand those requirements and then build that strategy with them. >> Thoughts George, on-- >> Yeah, I mean, I'm one of the guys that's down in the weeds making things happen, so I'm not the guy on the front line interfacing with the customers every day. But we have a similar approach. We have a consulting practice that will go out and apply their practices to see what those-- >> And when do you parachute in? >> Yeah, when I parachute in is, I'm on the back end working with our offering development leads for networking, so we understand and are seeing what customers are asking for and we're on the back end developing the solutions that integrate with our own offerings as well as enable other customers to just deploy quickly to meet their connectivity needs. So the patterns are similar. >> Right, final question for you guys, I want to ask you to paint a picture of what success looks like. You don't have to name customers, you don't have to get in and reveal who they are, but what does success look like in multicloud as you paint a picture for the folks here and watching on the live stream, if someone says, "Hey I want to be multicloud, I got to to have my operations Agile, I want full DevOps, I want programmability and security built in from Day-zero." What does success look like? >> Yeah, I think success looks like this, so when you're building out a network, the network is a harder thing to change than some other aspects of cloud. So what we think is, even if you're thinking about that second cloud, which we have most of our customers are on two public clouds today, they might be dabbling in it. As you build that network foundation, that architecture, that takes in to consideration where you're going, and so once we start building that reference architecture out that shows, this is how to approach it from a multicloud perspective, not a single cloud, and let's not forget our branches, let's not forget our data centers, let's not forget how all this connects together because that's how we define multicloud, it's not just in the cloud, it's on-prem and it's off-prem. And so collectively, I think the key is also is that we provide them an HLD. You got to start with a high level design that can be tweaked as you go through the journey but you got to give it a solid structural foundation, and that networking which we think, most customers think as not the network engineers, but as an after thought. We want to make that the most critical element before you start the journey. >> George, from your seat, how does success look for you? >> So, you know it starts out on these journeys, often start out people not even thinking about what is going to happen, what their network needs are when they start their migration journey to the cloud. So I want, success to me looks like them being able to end up not worrying about what's happening in the network when they move to the cloud. >> Steve: Good point. >> Guys, great insight, thanks for coming on and sharing. How about a round of applause for the global system integrators? (Audience applauds) (Upbeat music) >> The next panel is the AVH certified engineers, also known as ACEs. This is the folks that are certified, they're engineering, they're building these new solutions. Please welcome Toby Foss from Informatica, Stacey Lanier from Teradata, and Jennifer Reed with Viqtor Davis to the stage. (upbeat music) (audience cheering) (panelists exchanging pleasantries) >> You got to show up. Where's your jacket Toby? (laughing) You get it done. I was just going to rib you guys and say, where's your jackets, and Jen's got the jacket on. Okay, good. >> Love the Aviatrix, ACEs Pilot gear there above the Clouds. Going to new heights. >> That's right. >> So guys Aviatrix aces, I love the name, think it's great, certified. This is all about getting things engineered. So there's a level of certification, I want to get into that. But first take us through the day in the life of an ACE, and just to point out, Stacy is a squad leader. So he's, he's like a-- >> Squadron Leader. >> Squadron Leader. >> Yeah. >> Squadron Leader, so he's got a bunch of ACEs underneath him, but share your perspective a day in the Life. Jennifer, we'll start with you. >> Sure, so I have actually a whole team that works for me both in the North America, both in the US and in Mexico. So I'm eagerly working to get them certified as well, so I can become a squad leader myself. But it's important because one of the critical gaps that we've found is people having the networking background because you graduate from college, and you have a lot of computer science background, you can program you've got Python, but networking in packets they just don't get. So, just taking them through all the processes that it's really necessary to understand when you're troubleshooting is really critical. Because you're going to get an issue where you need to figure out where exactly is that happening on the network, Is my issue just in the VPCs? Is it on the instance side is a security group, or is it going on prem? This is something actually embedded within Amazon itself? I mean, I troubleshot an issue for about six months going back and forth with Amazon, and it was the VGW VPN. Because they were auto scaling on two sides, and we ended up having to pull out the Cisco's, and put in Aviatrix so I could just say, " okay, it's fixed," and actually helped the application teams get to that and get it solved. But I'm taking a lot of junior people and getting them through that certification process, so they can understand and see the network, the way I see the network. I mean, look, I've been doing this for 25 years when I got out. When I went in the Marine Corps, that's what I did, and coming out, the network is still the network. But people don't get the same training they got in the 90s. >> Was just so easy, just write some software, and they were, takes care of itself. I know, it's pixie dust.  >> I'll come back to that, I want to come back to that, the problem solved with Amazon, but Toby. >> I think the only thing I have to add to that is that it's always the network's fault. As long as I've been in networking, it's always been the network's fault. I'm even to this day, it's still the network's fault, and part of being a network guy is that you need to prove when it is and when it's not your fault. That means you need to know a little bit about 100 different things, to make that work. >> Now you got a full stack DevOps, you got to know a lot more times another hundred. >> Toby: And the times are changing, yeah. >> This year the Squadron Leader and get that right. What is the Squadron Leader firstly? Describe what it is. >> I think is probably just leading on the network components of it. But I think, from my perspective, when to think about what you asked them was, it's about no issues and no escalations. So of my day is like that, I'm happy to be a squadron leader. >> That is a good outcome, that's a good day. >> Yeah, sure, it is. >> Is there good days? You said you had a good day with Amazon? Jennifer, you mentioned the Amazon, and this brings up a good point, when you have these new waves come in, you have a lot of new things, new use cases. A lot of the finger pointing it's that guy's problem , that girl's problems, so how do you solve that, and how do you get the Young Guns up to speed? Is there training, is it this where the certification comes in? >> This is where the certifications really going to come in. I know when we got together at Reinvent, one of the questions that we had with Steve and the team was, what should our certification look like? Should we just be teaching about what AVH troubleshooting brings to bear, but what should that be like? I think Toby and I were like, No, no, no, no. That's going a little too high, we need to get really low because the better someone can get at actually understanding what's actually happening in the network, and where to actually troubleshoot the problem, how to step back each of those processes. Because without that, it's just a big black box, and they don't know. Because everything is abstracted, in Amazon and in Azure and in Google, is abstracted, and they have these virtual gateways, they have VPNs, that you just don't have the logs on, is you just don't know. So then what tools can you put in front of them of where they can look? Because there are full logs. Well, as long as they turned on the flow logs when they built it, and there's like, each one of those little things that well, if they'd had decided to do that, when they built it, it's there. But if you can come in later to really supplement that with training to actual troubleshoot, and do a packet capture here, as it's going through, then teaching them how to read that even. >> Yeah, Toby, we were talking before we came on up on stage about your career, you've been networking all your time, and then, you're now mentoring a lot of younger people. How is that going? Because the people who come in fresh they don't have all the old war stories, like they don't talk about it, There's never for, I walk in bare feet in the snow when I was your age, I mean, it's so easy now, right, they say. What's your take on how you train the young People. >> So I've noticed two things. One is that they are up to speed a lot faster in generalities of networking. They can tell you what a network is in high school level now, where I didn't learn that til midway through my career, and they're learning it faster, but they don't necessarily understand why it's that way here. Everybody thinks that it's always slash 24 for a subnet, and they don't understand why you can break it down smaller, why it's really necessary. So the ramp up speed is much faster for these guys that are coming in. But they don't understand why and they need some of that background knowledge to see where it's coming from, and why is it important, and that's old guys, that's where we thrive. >> Jennifer, you mentioned you got in from the Marines, it helps, but when you got into networking, what was it like then and compare it now? Because most like we heard earlier static versus dynamic Don't be static is like that. You just set the network, you got a perimeter. >> Yeah, no, there was no such thing. So back in the day, I mean, we had Banyan vines for email, and we had token ring, and I had to set up token ring networks and figure out why that didn't work. Because how many of things were actually sharing it. But then actually just cutting fiber and running fiber cables and dropping them over shelters to plug them in and all crap, they swung it too hard and shattered it and now I got to figure eight Polish this thing and actually should like to see if it works. I mean, that was the network , current cat five cables to run an Ethernet, and then from that I just said, network switches, dumb switches, like those were the most common ones you had. Then actually configuring routers and logging into a Cisco router and actually knowing how to configure that. It was funny because I had gone all the way up, I was the software product manager for a while. So I've gone all the way up the stack, and then two and a half, three years ago, I came across to work with Entity group that became Viqtor Davis. But we went to help one of our customers Avis, and it was like, okay, so we need to fix the network. Okay, I haven't done this in 20 years, but all right, let's get to it. Because it really fundamentally does not change. It's still the network. I mean, I've had people tell me, Well, when we go to containers, we will not have to worry about the network. And I'm like, yeah, you don't I do. >> And that's within programmability is a really interesting, so I think this brings up the certification. What are some of the new things that people should be aware of that come in with the Aviatrix A certification? What are some of the highlights? Can you guys share some of the highlights around the certifications? >> I think some of the importance is that it doesn't need to be vendor specific for network generality or basic networking knowledge, and instead of learning how Cisco does something, or how Palo Alto does something, We need to understand how and why it works as a basic model, and then understand how each vendor has gone about that problem and solved it in a general. That's true in multicloud as well. You can't learn how Cloud networking works without understanding how AWS and Azure and GCP are all slightly the same but slightly different, and some things work and some things don't. I think that's probably the number one take. >> I think having a certification across Clouds is really valuable because we heard the global s eyes as you have a business issues. What does it mean to do that? Is it code, is it networking? Is it configurations of the Aviatrix? what is, he says,the certification but, what is it about the multiCloud that makes it multi networking and multi vendor? >> The easy answer is yes, >> Yes is all of us. >> All of us. So you got to be in general what's good your hands and all You have to be. Right, it takes experience. Because every Cloud vendor has their own certification. Whether that's SOPs and advanced networking and event security, or whatever it might be, yeah, they can take the test, but they have no idea how to figure out what's wrong with that system. The same thing with any certification, but it's really getting your hands in there, and actually having to troubleshoot the problems, actually work the problem, and calm down. It's going to be okay. I mean, because I don't know how many calls I've been on or even had aviators join me on. It's like, okay, so everyone calm down, let's figure out what's happening. It's like, we've looked at that screen three times, looking at it again is not going to solve that problem, right. But at the same time, remaining calm but knowing that it really is, I'm getting a packet from here to go over here, it's not working, so what could be the problem? Actually stepping them through those scenarios, but that's like, you only get that by having to do it, and seeing it, and going through it, and then you get it. >> I have a question, so, I just see it. We started this program maybe six months ago, we're seeing a huge amount of interest. I mean, we're oversubscribed on all the training sessions. We've got people flying from around the country, even with Coronavirus, flying to go to Seattle to go to these events where we're subscribed, is that-- >> A good emerging leader would put there. >> Yeah. So, is that something that you see in your organizations? Are you recommending that to people? Do you see, I mean, I'm just, I guess I'm surprised or not surprised. But I'm really surprised by the demand if you would, of this MultiCloud network certification because there really isn't anything like that. Is that something you guys can comment on? Or do you see the same things in your organization? >> I see from my side, because we operate in a multiCloud environments that really helps and some beneficial for us. >> Yeah, true. I think I would add that networking guys have always needed to use certifications to prove that they know what they know. >> Right. >> It's not good enough to say, Yeah, I know IP addresses or I know how a network works. A couple little check marks or a little letters body writing helps give you validity. So even in our team, we can say, Hey, we're using these certifications to know that you know enough of the basics and enough of the understandings, that you have the tools necessary, right. >> I guess my final question for you guys is, why an ACE certification is relevant, and then second part is share with the live stream folks who aren't yet ACE certified or might want to jump in to be aviatrix certified engineers. Why is it important, so why is it relevant and why should someone want to be a certified aviatrix certified engineer? >> I think my views a little different. I think certification comes from proving that you have the knowledge, not proving that you get a certification to get an army there backwards. So when you've got the training and the understanding and you use that to prove and you can, like, grow your certification list with it, versus studying for a test to get a certification and have no understanding of it. >> Okay, so that who is the right person that look at this and say, I'm qualified, is it a network engineer, is it a DevOps person? What's your view, a little certain. >> I think Cloud is really the answer. It's the, as we talked like the edges getting eroded, so is the network definition getting eroded? We're getting more and more of some network, some DevOps, some security, lots and lots of security, because network is so involved in so many of them. That's just the next progression. >> Do you want to add something there? >> I would say expand that to more automation engineers, because we have those now, so I probably extend it beyond this one. >> Jennifer you want to? >> Well, I think the training classes themselves are helpful, especially the entry level ones for people who may be "Cloud architects" but have never done anything in networking for them to understand why we need those things to really work, whether or not they go through to eventually get a certification is something different. But I really think fundamentally understanding how these things work, it makes them a better architect, makes them better application developer. But even more so as you deploy more of your applications into the Cloud, really getting an understanding, even from people who have traditionally done Onprem networking, they can understand how that's going to work in Cloud. >> Well, I know we've got just under 30 seconds left. I want to get one more question then just one more, for the folks watching that are maybe younger than, that don't have that networking training. From your experiences each of you can answer why should they know about networking, what's the benefit? What's in it for them? Motivate them, share some insights of why they should go a little bit deeper in networking. Stacy, we'll start with you, we'll go then. >> I'll say it's probably fundamental, right? If you want to deliver solutions, networking is the very top. >> I would say if you, fundamental of an operating system running on a machine, how those machines start together is a fundamental changes, something that start from the base and work your way up. >> Jennifer? >> Right, well, I think it's a challenge. Because you've come from top down, now you're going to start looking from bottom up, and you want those different systems to cross-communicate, and say you've built something, and you're overlapping IP space, note that that doesn't happen. But how can I actually make that still operate without having to re IP re platform. Just like those challenges, like those younger developers or assistant engineers can really start to get their hands around and understand those complexities and bring that forward in their career. >> They get to know then how the pipes are working, and they're got to know it--it's the plumbing. >> That's right, >> They got to know how it works, and how to code it. >> That's right. >> Awesome, thank you guys for great insights, ACE Certified Engineers, also known as ACEs, give them a round of applause. (audience clapping) (upbeat music) >> Thank you, okay. All right, that concludes my portion. Thank you, Steve Thanks for having me. >> John, thank you very much, that was fantastic. Everybody round of applause for John Furrier. (audience applauding) Yeah, so great event, great event. I'm not going to take long, we got lunch outside for the people here, just a couple of things. Just to call the action, right? So we saw the ACEs, for those of you out of the stream here, become a certified, right, it's great for your career, it's great for not knowledge, is fantastic. It's not just an aviator's thing, it's going to teach you about Cloud networking, MultiCloud networking, with a little bit of aviatrix, exactly like the Cisco CCIE program was for IP network, that type of the thing, that's number one. Second thing is learning, right? So there's a link up there to join the community. Again like I started this, this is a community, this is the kickoff to this community, and it's a movement. So go to community.avh.com, starting a community of multiCloud. So get get trained, learn. I'd say the next thing is we're doing over 100 seminars across the United States and also starting into Europe soon, we will come out and we'll actually spend a couple hours and talk about architecture, and talk about those beginning things. For those of you on the livestream in here as well, we're coming to a city near you, go to one of those events, it's a great way to network with other people that are in the industry, as well as to start alone and get on that MultiCloud journey. Then I'd say the last thing is, we haven't talked a lot about what Aviatrix does here, and that's intentional. We want you leaving with wanting to know more, and schedule, get with us and schedule a multi hour architecture workshop session. So we sit down with customers, and we talk about where they're at in that journey, and more importantly, where they're going, and define that end state architecture from networking, computer, storage, everything. Everything you've heard today, everybody panel kept talking about architecture, talking about operations. Those are the types of things that we solve, we help you define that canonical architecture, that system architecture, that's yours. So many of our customers, they have three by five, plotted lucid charts, architecture drawings, and it's the customer name slash Aviatrix, network architecture, and they put it on their whiteboard. That's the most valuable thing they get from us. So this becomes their 20 year network architecture drawing that they don't do anything without talking to us and look at that architecture. That's what we do in these multi hour workshop sessions with customers, and that's super, super powerful. So if you're interested, definitely call us, and let's schedule that with our team. So anyway, I just want to thank everybody on the livestream. Thank everybody here. Hopefully it was it was very useful. I think it was, and Join the movement, and for those of you here, join us for lunch, and thank you very much. (audience applauding) (upbeat music)

>>live from Barcelona, Spain. It's the Cube covering Cisco Live 2020 right to you by Cisco and its ecosystem partners >>back. This is the Cube's coverage >>of Cisco Live 2020 here in Barcelona, doing about three and 1/2 days of wall to wall coverage here. Stew Minimum. My co host for this segment is Dave Volante. John Furrier is also here, scaring the floor and really happy to welcome to the program. Two first time guests. I believe so. Uh, Derek is the product manager of product marketing for Cloud Computing with Cisco, and sitting to his left is Matt Ferguson, who's director of product development, also with the Cisco Cloud Group. David here from Boston. Matt is also from the Boston area, and customers is coming over from London. So thanks so much for joining us. Thank you. All right, so obviously, cloud computing something we've been talking about many years. We've really found fascinating relationship. Cisco's had, with its customers a zealous through the partner ecosystem, had many good discussions about some of the announcements this week. Maybe start a little bit, you know, Cisco's software journey and positioning in the cloud space right now. >>So it's a really interesting dynamic when we started transitioning to multi cloud and we actually deal with Cloud and Compute coming together and we've had whether you're looking at three infrastructure ops organization or whether you're looking at the APS up operations or whether you're looking at, you know, your DEV environment, your security operations. Each organization has to deal with their angle, which they view, you know, multi cloud. Or they view how they actually operate within those the cloud computing context. And so whether you're on the infrastructure side, you're looking at compute. You're looking at storage. You're looking at resources. If you're on an app operator, you're looking at performance. You're looking at visibility assurance. If you are in the security operations you're looking at, maybe governance. You're looking at policy, and then when you're a developer, you really sort of thinking about see I CD. You're talking about agility, and there's very few organizations like Cisco that actually is looking at from a product perspective. All those various angles >>of multi cloud >> is definitely a lot of pieces. Maybe up level it for us a little bit. There's so many pieces way talk for so long. You know you don't talk to any company that doesn't have a cloud. Strategy doesn't mean that it's not going to change over time. And it means every company's got a known positioning. But talk about the relationship Cisco has with its customers and really the advisory condition that you want to have with >>its actually a very relevant question. To what? To what Matt is talking about, because Wei talked a lot about multi cloud as a trend and hybrid clouds and this kind of relationship between the traditional view of looking at computing data centers and then expanding to different clouds. You know, public cloud providers have now amazing platform capabilities. And if you think about it, the it goes back to what Matt said about I t ops and development kind of efforts. Why is this happening? Really, there's There's the study that we did with with an analyst, and there was an amazing a shocking stats around how within the next three years, organizations will have to support 50% more applications than they do now. And we have been trying to test this, that our events that made customer meetings etcetera, that is a lot of a lot of change for organizations. So if you think about why are they use, why do they need to basically let go and expand to those clouds? Is because they want to service. I T ops teams want to servers with capabilities, their developers faster, right? And this is where you have within the I T ops kind of theme organization. You have the security kind of frame through the compute frame, the networking where, you know Cisco has a traditional footprint. How do you blend all this? How do you bring all this together in a linear way to support individual unique application modernization efforts? I think that's what we're hearing from customers in terms of the feedback. And this is what influences our >>strategy to converts the different business units. And it's an area engineering effort, right? >>I want to poke at that a little bit. I mean, a couple years ago, I have to admit I was kind of a multi cloud skeptic. I always said that I thought it was more of a symptom that actually strategy a symptom of shadow I t and different workloads and so forth, but now kind of buying in because I think I t in particular has been brought in to clean up the crime scene. I often say so I think it is becoming a strategy. So if you could help us understand what you're hearing from customers in terms of their strategy towards multi cloud and how Cisco it was mapping into that, >>yeah, so So when we talk to customers, it comes back to the angle at which they're approaching the problem. And, like you said, that shadow I t. Has been probably around for longer than anybody want, cares to admit, because people want to move faster. Organizations want to get their product out to market sooner. And so what? What really is we're having conversations now about, you know, how do I get the visibility? How do I get you know, the policies in the governance so that I can actually understand either how much I'm spending in the cloud or whether I'm getting the actual performance that I'm looking for, that I need that connectivity. So I get the bandwidth, and so these are the kinds of conversations that we have with customers is going. I realized that this is going on now I actually have to Now put some governance and controls around. That is their products is their solutions, is there? You know, they're looking to Cisco to help them through this journey because it is a journey. Because as much as we talk about cloud and you know, companies that were born in the cloud cloud native there is a tremendous number of I see organizations that are just starting that journey that are just entering into this phase where they have to solve these problems. >>Yeah, I agree. And they're starting the journey with a deliberate strategy as opposed to Okay, we got this thing. But if you think about the competitive landscape, it's kind of interesting. And I want to try to understand where Cisco fits because again, you initially had companies that didn't know in a public cloud sort of pushing multi cloud. You say? Well, I guess they have to do that. But now you see, and those come out with Google, you see Microsoft leaning in way. Think eventually aws is gonna lead in. And then you say I'm kind of interested in working with some of these cloud agnostic not trying to force Now, now Cisco. A few years ago, you didn't really think about Cisco as a player. Now this goes right in the middle. I have said often that Cisco's in a great position John Furrier as well to connect businesses and from a source of networking strength, making a strong argument that we have the most cost effective, most secure, highest performance networks to connect clouds. That seems to be a pretty fundamental strength of yours. And does that essentially summarize your strategy? And And how does that map into the actions that you're taking in terms of products and services that you're bringing to market? >>I would say that I can I can I can take that. Yeah, for sure. It's chewy question for hours. So I was thinking about satellite you mentioned before. Like Okay, that's, you know, the world has turned around completely way seem to talk about Target satellite Is something bad happening? And now, suddenly we completely forgot about it, like let let free, free up the developers and let them do whatever they want. And basically that is what I think is happening out there in the market. So all of the solutions you mentioned in the go to market approaches and the architectures that the public cloud providers at least our offering out there. Certainly the Big Three have differences have their strengths on. And I think those things are closer to the developer environment. Basically, you know, if you're looking into something like AI ml, there's one provider that you go with. If you're looking for a mobile development framework, you're gonna go somewhere else. If you're looking for a D, are you gonna go somewhere else? Maybe not a big cloud, but your service provider. But you've been dealing with all this all this time, so you know that they have their accreditation that you're looking for. So where does Cisco come in? You know, we're not a public cloud provider way offer products as a service from our data centers and our partners data centers. But at the the way that the industry sees a cloud provider a public cloud like AWS Azure, Google, Oracle, IBM, etcetera, we're not that we don't do that. Our mission is to enable organizations with software hardware products SAS products to be able to facilitate their connectivity, security, visibility, observe ability, and in doing business and in leveraging the best benefits from those clubs. So way kind of way kind of moved to a point where we flip around the question, and the first question is, Who is your club provider? What? How many? Tell us the clouds you work with, and we can give you the modular pieces you can put we can put together for you. So these, so that you can make the best out of >>your club. Being able to do that across clouds in an environment that is consistent with policies that are consistent, that represent the edicts of your organization, no matter where your data lives, that's sort of the vision and the way >>this is translated into products into Cisco's products. You naturally think about Cisco as the connectivity provider networking. That's that's really sort of our, you know, go to in what we're also when we have a significant computing portfolio as well. So connectivity is not only the connectivity of the actual wire between geography is point A to point B. In the natural routing and switching world, there's connectivity between applications between compute and so this week. You know, the announcements were significant in that space when you talk about the compute and the cloud coming together on a single platform, that gives you not only the ability to look at your applications from an experience journey map so you can actually know where problems might occur in the application domain. You can actually, then go that next level down into the infrastructure level and you can say, Okay, maybe I'm running out of some sort of resource, whether it's compute resource, whether it's memory, whether it's on your private cloud that you have enabled on Prem, or whether it's in the public cloud, that you have that application residing and then, quite candidly, you have the actual hardware itself. So inter site. It has an ability to control that entire stack so you can have that visibility all the way down to the hardware layer. >>I'm glad you brought up some of the applications. I wonder if we could stay there for a moment. Talk about some of the changing patterns for customers. A lot of talk in the industry about cloud native often gets conflated with micro services, container ization and lots of the individual pieces there. But when one of Our favorite things have been talking about this week is software that really sits at the application layer and how that connects down through some of the infrastructure pieces. So help us understand what you're hearing from customers and how you're helping them through this transition to cost. You're saying, Absolutely, there's going to be lots of new applications, more applications and they still have the old stuff that they need to continue to manage because we know in I t nothing ever goes away. Yeah, >>that's that's definitely I was I was thinking, you know, there's there's a vacuum at the moment on and there's things that Cisco is doing from from a technology perspective to fill that gap between application. What you see when it comes to monitoring, making sure your services are observable. And how does that fit within the infrastructure stack, You know, everything upwards of the network layer. Basically, that is changing dramatically. Some of the things that matter touched upon with regards to, you know, being able to connect the networking, the security and the infrastructure of the compute infrastructure that the developers basically are deploying on top. So there's a lot of the desert out of things on continue ization. There's a lot of, in fact, it's one part of the off the shelf inter site of the stack that you mentioned and one of the big announcements. Uh huh. You know that there's a lot of discussion in the industry around. Okay, how does that abstract further the conversation on networking, for example? Because that now what we're seeing is that you have a huge monoliths enterprise applications that are being carved down into micro services. Okay, they know there's a big misunderstanding around what is cloud native? Is it related to containers? Different kind of things, right? But containers are naturally the infrastructure defacto currency for developers to deploy because of many, many benefits. But then what happens between the kubernetes layer, which seems to be the standard and the application? Who's going to be managing services talking to each other that are multiplying? You know, things like service mesh, network service mess? How is the never evolving to be able to create this immutable infrastructure for developers to deploy applications? So there's so many things happening at the same time where Cisco has actually a lot of taking a lot of the front seat. Leading that conversation >>is where it gets really interesting. Sort of hard to squint through because you mentioned kubernetes is the de facto standard, but it's a defacto standard that's open everybody's playing with. But historically, this industry has been defined by a leader comes out with a de facto standard kubernetes, not a company. It's an open standard, so but there's so many other components than containers. And so history would suggest that there's going to be another defacto standard or multiple standards that emerge. And your point earlier. You got to have the full stack. You can't just do networking. You can't just do certain if you so you guys are attacking that whole pie. So how do you think this thing will evolve? I mean, you guys obviously intend to put out a stat cast a wide net as possible, captured not only your existing install basement attract, attract others on you're going aggressively at it as a czar. Others How do you see it shaking out? You see you know, four or five pockets, you see one leader emerging. I mean, customers would love all you guys to get together and come up with standards. That's not going to happen. So where it's jump ball right now? >>Well, yeah. You think about, you know, to your point regarding kubernetes is not a company, right? It is. It is a community driven. I mean, it was open source by a large company, but it's community driven now, and that's the pace at which open source is sort of evolving. There is so much coming at I t organizations from a new paradigm, a new software, something that's, you know, the new the shiny object that sort of everybody sort of has to jump onto and sort of say, that is the way we're gonna function. So I t organizations have to struggle with this influx of just every coming at them and every angle. And I think what starting toe happen is the management and the you know that Stack who controls that or who is helping i t organizations to manage it for them. So really, what we're trying to say is there's elements that have to put together that have to function, and kubernetes is just one example Docker, the operating system that associated with it that runs all that stuff then you have the application that goes right sides on top of it. So now what we have to have is things like what we just announced this week. Hx AP the application platform for a check so you have the Compute cluster, but then you have the stack on top of that that's managed by an organization that's looking at the security that's looking at the the actual making opinions about what should go in the stack and managing that for you. So you don't have to deal with that because you just focus on the application development. Yeah, >>I mean, Cisco's in a strong position to do. There's no question about it. To me, it comes down to execution. If you guys execute and deliver on the products and services that you say, you know, you announced, for instance, this weekend previously, and you continue on a road map, you're gonna get a fair share of this market place. I think there's no question >>so last topic before we let you go is love your viewpoint on customers. What's separating kind of leaders from you know, the followers in this space, you know, there's so much data out there. And I'm a big fan of the State of Dev Ops report Help separate, You know, some not be not. Here's the technology or the piece, but the organizational and, you know, dynamics that you should do. So it sounds like you like that report also, love. What do you hear from customers? How do you help guide them towards becoming leaders in the cloud space? >>Yeah, The State of Dev Ops report was fascinating. I mean, they've been doing that for a number of years now. Yeah, exactly. And really what? It's sort of highlighting is two main factors that I think that are in this revolution or the third paradigm shift. Our journey we're going through, there's the technology side for sure, and so that's getting more complex. You have micro services, you have application explosion. You have a lot of things that are occurring just in technology that you're trying to keep up. But then it's really about the human aspect of human elements, the people about it. And that's really I think, what separates you know, the elites that are really sort of, you know, just charging forward and ahead because they've been able to sort of break down the silos because really, what you're talking about in cloud Native Dev Ops is how you take the journey of the experience of the service from end end from the development all the way to production. And how do you actually sort of not have organizations that look at their domain their data, set their operations and then have to translate that or have to sort of you have another conversation with another organization that that doesn't look at that, That has no experience of that? So that is what we're talking about, that end and view. >>And in addition to all the things we've been talking about, I think security's a linchpin here. You guys are executing on security. You got a big portfolio and you've seen a lot of M and A and a lot of companies trying to get in, and it's gonna be interesting to see how that plays out. But that's going to be a key because organizations are going to start there from a strategy standpoint, and they build out >>Yeah, absolutely. If you follow Dev ops methodologies, security gets baked in along the way so that you're not having to 100% gone after anything, just give you the final word. >>I was just a follow up with You. Got some other model was saying, There's so many, there's what's happening out there Is this democracy around? Standards with is driven by communities and way love that in fact, Cisco is involved in many open sores community projects. But you asked about customers and just right before you were asking about you know who is gonna be the winner. There's so many use cases. >>Uh huh. >>There's so much depth in Tim's off. You know what customers want to do with on top of kubernetes, you know, take Ai Ml, for example, something that we have way have some, some some offering services on there's cast. A mother wants to ai ml their their container stuck. Their infrastructure will be so much different to someone else, is doing something just hosting. And there's always going to be a SAS provider that is niche servicing some oil and gas company, you know, which means that the company of that industry will go and follow that instead of just going to a public cloud provider that is more agnostic. Does that make sense? Yeah. >>Yeah. There's relationships that exist that are just gonna get blown away. That add value today. And they're not going to just throw him out. Exactly. >>Well, thank you so much for helping us understand the updates where your customers are driving super exciting space. Look forward to keeping an eye on it. Thanks so much. Alright, there's still lots more coming here from Cisco Live 2020 in Barcelona. People are standing watching all the developer events, lots going on the floor and we still have more. So thank you for watching the Cube. Yeah, yeah.

>> from Seattle Washington It's the Q covering AWS Imagine brought to you by Amazon Web service is >> Hey, welcome back there, buddy Geoffrey here with the Cube. We're in downtown Seattle Day Ws Imagine Edie, you event. It's their education event and every education Everything from K through 12. The higher education community College Retraining after service is a really great show. It's a second year. We're happy to be here. We've got somebody has come all the way from Spain to talk about his very special company. It's Ignasi. Nuclear is he is >> the CEO of click dot edu. Yeah, nice. You see? Welcome. >> Thank you are way really pleased to be with you. >> Great. So tell us, kind of what is clicky? Do you What? What is kind of your core value? >> It's ah, platform that makes all the things that the school needs seeing atleast in Spain. So it's a miss system also on elements also the communication with the family that Petra is Ah Wei Tau financial the school and also a lot of things that they are related on >> right? And you've been around for a while. So when did the company started? How was kind of some basic numbers on how many customers do you have? Could you operate in a lot of countries? A lot of schools? >> The as we have schools working with us already in all of Spain, Also in Chile, Colombia, Arneson, UK. On also in a little country in Europe that is called Andorra. So we're really happy because you have more than 1,000,000 off users working with us. >> 1,000,000. Congratulations. And is it mainly do you specialize between, say, K through 12 or higher education? Or we're kind of all over the place? >> Yes, we're focusing K 12 schools. So the one off the important parts are the communication with parents on dhe to follow all the things that the student. That's >> right. So you guys have a very special thing that you're announcing here at the show is really focusing on Alexa for K through 12 which nobody else is doing. That's really something unique that you guys, How did you get in that? What did you see in voice communication and Alexa that you couldn't do in the platform before that? You really saw the opportunity? >> Yes. All the people say is that >> the future or the present Now is the voice on all we will communicate by boys in the future over Internet. You see a lot off young guys doing all the things my boys know, right? Texting, etcetera. So we thought that it could be a nice idea that the communication between parents and also for a students to the school and be on in the other way, could be could be by boys. So we imagine how to do >> it on. We did it. It's really knew. >> When did you start it? When did you start that project? >> This project we began three months ago, >> three months ago. So, >> yeah, it's really, really knew the boy's idea, right? It was in >> a show that I have seen. Ah ah, law. A lot of people were talking about that, but there were, at least in Spain, in the Spanish. Nothing about so with it, we can be the first. So >> we leave. That's >> great. So before we turn the >> cameras on, we're talking about some of the issues that you have in one of the ones is integration to all these systems because, you know, I have kids. I might have multiple kids in a couple different grades. You have kids and a fine looking for access on their homework or their test scores. You know he's got integrate with all those different back ends to keep things private. But you're kind of in a good spot because your system is the one that's on the back end, right? Yeah, so that worked pretty well. And then the other piece, he talked about his two way voice. I don't think a lot of people think in voice communication, yet it's still more of an ask and get a reply asking and get a reply. But you guys are actually pushing notice vacations from the school, out to the families using voice. How's that working out? You know what are some of the use cases? Yeah, >> it's like it's like the parent can ask Toe elixir, for example, What's a home or for tomorrow for one of your son or daughter on DA on The Echo tell you about that. So it's really impressive, because in that moment the system goes to the school system to get that information on our system. Yeah, on Alexa translating voice So it's It's It's funny >> I just think it's funny that I get e mails from all my digital assistants telling me, suggesting things that I should ask them because it's really not native yet as as an interface to work with these machines. But, well, he's mentioned that the young people voices much more natural. So I wonder if there's been some surprises or some things you didn't expect in terms of people comfort level with voice as a way to communicate with me. >> Say, I think it's, ah most natural way also for us that we are not not if but off course. So we communicate better by boys and writing or texting. So, so off course. It's the future because it's another away. So the use off that systems goes up because off that. So I think it's the most the most thing that for for causes more surprising, >> right? And so will you guys supply the Alexa? It's for people's homes. Or is it something they can tap into their existing Alexa Yeah, >> uh, usually, ah, the case for using that is in your home or else on your phone so you can install licks on your phone and you can ask them. I'll see if the UK fun ankle, >> but handle it. But how do I look? How do I hook my existing echo? Yeah, yes, I bought into the school system. >> Yes, because sometimes some universities are They pulled their A coin. I don't know in the university, or but you can use your echo that you are using it for other things. Listen, music me Listen, missing music or whatever >> and you >> can use the >> same. Yeah, you can. You >> only have to, like, download an >> app for >> your phone. There >> is more less is the same us Alexa to >> install, click in the Web or a skill that it's cow. It's called right, and then you >> have it. So what's next? What's on the road? Map on the voice specifically, Where do you see this kind of evolving over the next little while? >> Yes, our our next goal in the parties that they can use the teachers in the school. The boy systems also so for doing what they do every day in ah Maur writing or whatever, we can do it by voice. For example, interview with the parents, a transcript or, for example, to say that somebody hasn't come to the school or toe tell to the Transportacion that something is company. These kind of things is what we are. Imagine it's in our next things that we will do it with voice. >> It'll be Lexa in the classroom, hoping, thinking, Yeah, right. What about privacy? I would imagine knows funny. In the early days of Cloud, security was a was was not good of the show stopper. People were concerned about 10 years later. Now security is a strength of cloud, right? It's probably more secure than most people's data centers or disgruntled employees. I would imagine privacy and security. This is probably pretty top of mind in the school district as well as a lot of personal information. Are they comfortable? Do they kind of get the security of cloud and cloud infrastructure, or is that still sticking point? >> You know that in Europe there are really strict low of our protection off that right, so we are really concerned about that. So we are talking with the school's what kindof systems. They will be comfortable because you want to use it, so we'll have to find >> the clue to do that. But It's really >> important, I think, all over the world, but in the stage or in Europe who are really concerned about that. So we'll see how to find it. But we can create a private skill, right? Yes, because there are birds shown off, Alexa, that is for business. So you can create your provide things on. You don't have to be for that. Somebody's listening. You >> right? All right. So the last last question here at the conference and you come last year? >> No. So what do >> you know? Just your impressions of the conference Has it nice to be with a bunch of like minded, you know, kind of forward thinking educators because because education doesn't always get the best reputation being kind of forward looking. But here you're surrounded. So I just wonder you could share some of your thoughts of the of the event so far. Yeah, >> I think this guy no five ins give you more motivation on you. Increase your you're way t to see that there are a lot of people that is pushing to innovate and do the things different. So really, really interesting to goto some machine learning. Ah, suppose is shown about California. What? They are doing that right? So I'm really interested. >> Good. Get all right. Look Nazi. Thanks for taking a few minutes. And, uh, congratulations on that project. That's really crazy. Thank >> you for your interest in. >> All right, >> Jeff, you're watching the Cube. Where it aws Imagine in downtown Seattle. Thanks for watching. We'll see you next time.

>> Live from Anaheim, California It's the queue covering nutanix dot next twenty nineteen. Brought to you by Nutanix >> Welcome back, everyone to the Cubes Live coverage of Nutanix Next here in Anaheim, California I'm your host, Rebecca Night, along with my co host, John Furrier. We're joined by Pharma's Mahdavi. He is the senior group director Cadence Design Systems. Thank you so much for coming on the Cube. So tell our viewers a little bit about Kate, based in San Jose. Can't tell our viewers a little bit about your company Cadence Design Systems. >> So Cajuns has been a A company in the very essence about thirty years ago. So we make software to enable semiconductor companies to design test than billed chips. So most technique, you know, technology that you bought, you see, and the fries Electronics has some cadence solution. >> So you guys had a lot of legacy and you're talking about the nutanix relationship. >> So our journey with Nutanix started about three years ago. I'd actually explored Nutanix at a previous company. I've been with Cadence three and a half years. Eso liked it, but there was really no opportunity Teo do much At that time, the company was very new at the time. But I cadence, we identified some opportunities Teo to explore nutanix. And it's been a great experience so far Way actually are running a lot of our critical of business applications on nutanix. So we're all in. >> What was the door opener for? What was the door opener for you? You guys there? That cadence. What? Goddammit! >> The overall architecture look good in a presentation level s so it was worth exploring. But, you know, it's a new company. New architecture. Er you have to kind of going to it carefully. So it was a matter of identifying opportunities that were maybe not production, not super business critical to start. But as time goes on, you build confidence and you do more and more. So today we're using Nutanix. As I said for business applications were using your for VD I AA lot of ours End that stop. You know, instances are running on nutanix today. We use that as well because here zero so a lot of art shared services. You know, the n s active directory. Those sorts of services are running on his hands. So, you know, we're looking for more and more opportunities to expand it. >> So I always like to know how this actually helps you and your company. Do people do their jobs better, more quickly, more efficiently, more productively? Can you sort of walk us through what life was like before nutanix and what life is like now in terms of the staffing and the overhead and the >> star? So I would say there's a couple of different, you know, big benefits. One is we're in a cloud, uh, era, right? So a lot of companies are looking for work close to move to the public cloud, and we're no different. We're constantly looking for what? What makes sense and the public cloud. What makes sense on Prem? So from this support and skill sets, fan point is very important to be consistent. I basically have the same support model for both on Prima's well as public public cloud. So that's one big benefit that Nutanix offers because the same skill sets to support. Let's say eight lbs environment is the same as, you know, the nutanix support environment. Thie. Other critical thing is just like any ICTSI organization were challenged with limited resource is you know, doing more with less. So the ease of administration, ease of support, just inherent reliability of the technology allows our staff to, you know, sleep more at nights and, you know, work less often during the weekend. So the overalls support overhead has reduced significantly. So that's the those are the biggest things. I would say. >> Those are two very important things. >> Those are the two biggest things that way went into this, um, this engagement with But, you know, we're pleasantly surprised that performance is exceeded our expectations, you know? You know, I did expect reliability. I didn't quite expect this level of performance improvement, so that's been excellent. So again, we're looking for more and more opportunities to expand it. Just given that experience, he >> said, the staff sleeps well at night. How have they reacted? What if some other anecdotes from the staff freed more free time management playing? What's the most of what was some of the feedback from the from your team? >> Well, I mean, I don't want to give the wrong impression. It's not like they're not >> working. Yeah, I write >> the scenario, but, you know, I would say it's gone from, uh, crazy environments is something a little more humane, S O, I think not only with the staff just across the company. You have those who are who kind of buy in and go into it positively and others who are more reluctant. And that's no different the support staff. So I think just their own confidence level. And, you know, there, >> uh, a >> desire to do more with nutanix as increase as they had more experience with >> it. It's interesting. I did a panel yesterday with some customers from NUTANIX and was a mixed in a big bank, midsized company and and a good, big corporate kind of it. And it's very interesting. The legacy with was where there was more legacy. There was a lot of dependencies, and they were looking at time frames for pushing stuff out, like eight weeks to two months in two hours. So they went for eight weeks. Teo pushing any kind of rule propagation or any kind of new stuff. It weeks the two hours and that was a huge number. Are you Are you guys seeing anything around in terms of performance and group on the time side with Nutanix? What are some of the things that you're getting benefits wise operationally. >> Well, the more we do, the more cookie cutter it becomes. So you know, each migration is easier and faster and so on. And that also acid with confidence, right? The very first critical business application that we moved to Nutanix the level of testing we did was insane. Now it's less Oh, so for multiple reasons that migration experience is much more efficient much, much quicker today than it was early on. >> One of the things we hear to Rebecca was, you know, new channels. The new vendor you mentioned new company. They're ten years old, so still new relative to the bigger guys getting it pushed, getting it through, getting it approved by executive confidence from executive management around. Wait, was this new new company what's the benefits? All kinds of gyrations, of approvals and sometimes politics and, you know, legacy kind of factors in How does that work on your N? How did that go? Getting nutanix through was a struggle. That was The challenge was to take us through that. >> So as you mentioned the fact that it's new technology new company that has its own set of challenges from first, some application owners and executives. You know, why take the risk? Why not do the same thing we've done? You know, always, um so? So that that's one big big challenge. The other was There is a tendency, especially early on when NUTANIX was selling it as an appliance, as opposed to license on Lee. Um, there is a tendency to view it as a hardware solution, and it's exactly not that it's the exact opposite of that is purely a software solution. That's where the value is. So it's very easy to get chopped into that hardware discussion where people will kind of compare with servers and storage versus nutanix s. So you have to kind of change that mindset and show the real value that hyper convergence provides thes of administration, that high performance reliability and so on on DH. Then, as you make that argument and convince more people again, you have to, you know, start small and expand. But that that was some of the main challenges. I would say >> when you're talking about the migration experience and you said when we formed the first business critical application with it was a long time we tested it. We really worked at it. Now we have a bit more faith that it's that it's going to work out. But can you talk about some best practices that emerged in terms of how to migrate and my great well, that maybe other companies could learn from from Cadence Design System? >> Yeah, well, I would say the best practices aren't unique to unit nutanix. Any migration process has, you know, various phases in terms of planning, testing and so on. And I think just having that discipline well documented, consistent process so that you're not starting fresh every time there's a new migration initiative going on. But I think nutanix makes it easier just given the especially the prison management tool. But I would say it's not particularly unique to your tent. NUTANIX Torto organization just need to be well disciplined in immigration process. >> One of the things that you mentioned software, which is great point that cultural shifts, not a hardware box, and it's probably all the best practices around. Evaluating hardware software is becoming more and more central to it. How do you see it evolving because you got cloud right on the horizon. You got public cloud benefits. They are clear if you're greenfield yet legacy Stop. We have containers containing ization happening as a trend lift and shift versus, you know, evolved life cycle management of APS and workloads, or are now under a new kind of view with software that was changing and, you know, as a as a practitioner in the field. Now, do you look at the evolution of how it is going to change? >> So my side of the house is the infrastructure and operations side, and they tend to be historically kind of manual, you know, different network administrator, storage administrator, system administrations, the administrators that is all changing and all becoming more developer skill sets, scripting automation, things without sort. So I think that's the biggest changes going on in today is kind of changing the skill sets and kind of viewing it as a full stack as opposed to just stories. You're just network. So having that holistic view point having ability, too, develop automation that works across the stack. I think that those those are the changes that traditional infrastructure groups need. Thio adapted. >> While I was talking to a customer yesterday And he was a young young guy, was I think, in this late twenties I'm seeing myself. You know, ten years ago he was in high school or college. So you see a new generation coming up where they gravitate towards Dev ops, right? And so they get that so they don't have that dogma. What? We went with this vendor. So they kind of this new thinking, Any observations that you can share on this younger generation coming inside your new talent that's coming in. That's developer or what they like. What? What's the work style? What they gravitate to what some of the tools they like. That's the mindset. >> So I think they can teach us to be honest way have you know, the older folks like myself have a tendency to look at the way things have always been done. Right? So having the fresh viewpoint is great to kind of come into it with a dead body develops mentality, you know, off jump. But I think I which we should kind of welcome that and take advantage of that. Um you know, for cadence in General Wei are pretty mature company in terms of our personnel we don't have that rapid turnover person of, you know, our team members. So we're trying to actually, you know, we welcome that new talent, eh? So that we can kind of get that, uh, Dev officer mentality in house and kind of mature it ourselves. So we're in the beginning of that journey. >> How do you work together? Because, I mean, you're not that old first of all, but But this This is the time where we have multiple generations together working in the workforce, thes digital natives that we were talking about that and the people who get technology so innate Li grew up with it versus the Gen Xers. The boomers are still there. The gen y's that are emerging and graduating. Now, how is it a challenge at at Cadence to to get all these people working collaboratively productively together? >> Well, Katie, this is an extremely technical company. Uh, referred to our customers, you know, they're all double e, you know, Master's and doctorate engineers. So it's a very technical environment. We try not to really focus on the technology, actually, but to look at, you know, the business objectives, you know? What are we trying to achieve what problems that we're trying to solve. That supposed, Tio. Oh, here's a cool technology. How can we use it? You know, the mindset is a little bit different. We're looking at the business side first and then using technology to solve for those problems. So once you have that focus, regardless of your experience, your age, your background, you work together, you know, to to achieve that end goal. >> What you think about the show. We're here at NUTANIX next Anaheim. What's what's your verdict on so far? The content. Positioning your customer. What's next for you guys? Yeah, very loyal customer. Based on what we found. People love the product. What's next, Joe? >> I'm very impressed. I wasn't expecting it to be this large. You know, I went Teo Local smaller version that was in the area last year. That was pretty impressive, too. But this is amazing. I like it because, you know, I t leaders get sales calls all the time, and we kind of get bombarded. So Tennessee so ignore those. This kind of gives us a chance to at our own pace kind of see who the key partners are. Two new tenants look for opportunities and meet some of these other vendors s. So it's been both educational as well as kind of entertaining. >> Excellent. Well, thank you so much. Farmers for coming on the Q b really appreciated >> my pleasure to meet you. Thank you. >> I'm Rebecca Knight for John Furrier. We will have much more of nutanix next here in Anaheim, coming up in just a little bit.