(upbeat music) >> Hey, welcome to theCUBE's coverage of AWS re:Invent 2021. I'm Lisa Martin, and I'm pleased to be joined by Jessica Alexander, who is the VP of Cloud Solutions Sales and Alliances at CrowdStrike. Jessica, welcome to the program. >> Thank you, Lisa. It's great to be here. >> So we're going to unpack a lot today, some news, what's going on with the threat landscape, what you're seeing across industries, but I want to get started talking a little bit about your team. As I mentioned, VP of Cloud Solutions Sales and Alliances. Talk to me about your team because you have a unique GTM here that I'd like to get into. >> Sure. Thank you, Lisa. Well, we recently launched our new cloud security products, Cloud Workload Protection and Horizon earlier this year. So we wanted to make sure that we accelerated our entry into this new product market, this new addressable market, and so we established not only a cloud sales specialist team that helps our core sellers as well as our partners sell our new cloud security products but we also wanted to make sure it was tightly integrated and aligned with our Cloud Alliances so specifically our co-sell relationship and partnership that we have with AWS. >> Got it. Let's talk about some of the things you mentioned, Aksino acceleration entering into the market. We saw a lot of acceleration in the last 20 months and counting, especially with respect to cloud adoption, digital transformation, but also the threat landscape things have accelerated. Wanted to get some information from you on what you've seen. We've seen and talked to a lot of folks on ransomware stats, you know, it's up nearly 11x in the first half of '21, but you guys have some unique stats and insights on that. Talk to me about what CrowdStrike is seeing with respect to that threat landscape and who it's impacting. >> Sure. You know, we have a unique perspective. CrowdStrike has millions of sensors out in our customer environments, they're feeding trillions of events into the cloud and we're able to correlate this data in real time, so this gives us a very unique perspective into what's happening in adversary activity out in the world. We also get feeds from our incident response teams that are actively responding to issues, as well as our Intel operatives out in the world. So, you know, we correlate these three sources of data into our threat graph in the cloud powered by AWS, which gives us very good insights into activity that we're seeing from an adversary perspective. So we also have a group called the OverWatch team, they are 24 by seven, you know, humans monitoring our cloud and monitoring our customer's networks to detect or, you know, get pre-breach activity information. And what they're seeing is that, you know, over this last year, an adversary is able to enter a network and move laterally into that network within one hour and 32 minutes. Now, you know, this is really fast, especially when you consider that in 2020, that average was four hours and 37 minutes for a threat actor to move laterally, you know, infiltrate a network and then move laterally. So, you know, the themes that we're seeing are adversaries are getting a lot faster and a lot more efficient, and, you know, as more companies are moving to remote work environments, you know, setting up virtual infrastructure for employees to use for work and productivity, you know, that threat landscape becomes more critical. >> Right? It becomes more critical. It becomes bigger. And of course we are in this work from anywhere environment that's going to last or some amount of it will persist permanently. So what you're saying is you're seeing a 4x increase in the speed with which adversaries can get in and laterally move within a network, so dramatically faster in a year over year period, where, so there's been so much flux in every market and of course in our lives, what are some of the things that you're helping customers do to combat this growing challenge? >> Well, it really goes back to being predictive and having that real time snapshot of what's going on and being able to proactively reach out to customers before anything bad happens and, you know, we're also seeing that ransomware continues to be an issue for customers, so, you know, having the ability to prevent these attacks and ransomware from happening in the first place and really taking the advantage that an adversary may have from a speed or intelligence perspective, taking that advantage away by having the Falcon Platform actively monitoring our customer environments is a big advantage. >> So let's talk about, speaking of advantages, what are you guys announcing at re:Invent this year? >> Sure. Well, we have two new service integrations with Amazon EKS, AWS Outpost and AWS Firelands to talk about this year. The cool thing is that, you know, customers are going to get our wonderful breach protection that we have, you know, the gold standard of breach protection, they'll have that available on various cloud services. And what it does is it provides consistent security and simplified operational management across AWS services, as customers extend those from public cloud to the data center, to the edge. And you know, the other great benefit is that it accelerates threat hunting, so we were talking about, you know, being able to predict and see what adversaries are doing. You know, one of the great customer benefits is that they can do that with their own teams and be able to do that on a cloud infrastructure as well. >> And how much of the events of the last 20 months was a catalyst or were catalysts for these integrations that you just mentioned? I imagine the threat landscape growing ransomware becoming a 'when we get hit not if' would have been some of those catalysts. >> Well, you know, we're seeing that the adoption of cloud services, especially for end user computing is growing much faster than traditional on-prem desktops, laptops, as people continue to work remotely and customers need to be, or corporations need to be efficient at how they manage end user computing environments. So, you know, we are seeing that adversary activity is picking up, they're getting smarter about, you know, leveraging cloud services and potential misconfigurations, there're really four key areas that we see customers struggle with, whether it be, you know, the complexity of cloud services, whether it be shadow IT, and a lot of the security folks don't necessarily know where all the cloud services are being deployed, then you've got, you know, kind of the advanced techniques that adversaries are using to get into networks. And then, you know, last but certainly not least is skills shortage. We're finding that a lot of customers want a turnkey solution, where they don't have to have a team of cloud security specialists to respond or handle any misconfigurations or issues that come up. They want to have a turnkey solution, a team that's already watching and reaching out to them to say, "Hey, you may want to look into XYZ and update a policy, or, you know, activate this new, you know, this feature in the platform." >> Yeah. That real time, the ability to have something that's turnkey is critical in this day and age where things are moving so quickly, there's so much being accelerated, good stuff and bad stuff. But also you mentioned that cybersecurity skills gap, which is in its, I think it's in its fifth year now, which is a big challenge for organizations as this scattered, work from anywhere persists as does the growth of the threat landscape. Let's get into now, for, you mentioned the adoption of cloud services has gone up considerably in this interesting time period, how is CrowdStrike helping customers do that securely, migrate from on-prem to the cloud with that security and that confidence that their landscape is protected? >> Yeah, well, we find obviously in the shared responsibility model, the great thing is that, you know, CrowdStrike and AWS team up to help, you know, customers have a better together experience as they migrate to the cloud. AWS is obviously responsible for the security of the cloud and customers are responsible for the security in the cloud. And in speaking with our customers who are moving or have moved to cloud services, and they really want a trusted and simple platform to use when securing their data and applications. So what, you know, they also have hybrid environments that can get complex to support, and, you know, we want to be able to provide them with a unified platform, a unified experience, regardless of where the workload is running or what services that it's using. You know, they have that unified visibility and protection across all of the cloud workloads. We're also, you know, seeing that, especially the reason we're doing this great integration with Outpost and EKS Anywhere is that customers are, you know, taking their cloud services out to their data centers as well as to the edge locations and branch offices, so they want to be able to run EKS on their own infrastructure. So it's important that customers have that portability that regardless of whether it's a laptop or an EC2 instance or an EKS container, you know, they have that portability throughout the continuum of their cloud journey. >> That continuum is absolutely critical as we, you know, talk about cloud and application or continuum from the customer's perspective, the cloud continuum is something that is front and center for customers, I imagine in every industry. >> Oh, for sure, 'cause every industry is adopting cloud maybe at a different speed, maybe for different applications, but, you know, everybody's moving to the cloud. >> So talk to me about what you're announcing with AWS, let's get into a little bit about the partnership that CloudStrike and AWS have, let's unpack that a bit. >> Sure. You know, we've been an AWS advanced technology partner for over five years. We've had our products, we now have six of our CrowdStrike products listed on AWS Marketplace. We're an active co-sell partner and, you know, have our security competency and our well-architected certification. And really it's about building trust with our customers. You know, AWS has a lot of wonderful partner products for customers to use and it's really about building trust that, you know, we're validated, we're vetted, we have a lot of customers who are using our products with AWS, and, you know, I think it's that tight collaboration, for example, if you look at what we're doing with Humio, we've implemented a quick start program, which AWS has to get customers quickly deployed with an integration or a new capability with a partner product. And what this does is it spins up a quick cloud formation template, customer can integrate it very quickly with the AWS Firelands and then, you know, all that log information coming from the AWS containers is easily ingested into the Humio platform. And so, you know, it really reduces the time to get the integration up and running as well as pulling all that data into the Humio platform so that customers can, like we said earlier, go back and threat hunt across, you know, different cloud service components in a quick and easy way. >> Quick and easy is good as is faster time to value. You mentioned the word trust, and, you know, we talk about trust, we've been talking about it for years as it relates to technology, but I'm curious, Jessica, in the last year and a half, if your customer conversations have changed, is trust now even more important than ever as there are so many things in flux, have you noticed any sort of change there in your customer conversations? >> Well, you know, I think trust is extensible. And over the last 10 years, CrowdStrike's done a really great job of building customer trust. And, you know, we started out as, you know, kind of primarily EDR and we've moved into prevention and now we're moving into identity protection and XDR so, you know, I see a pattern that, you know, we've built this amazing core of trust across our existing customers, and as we offer more capabilities, whether it be, you know, cloud security or XDR, identity protection, you know, customers trust us and so they're very willing to say, "ah well, I want to try out these new capabilities that CrowdStrike has because we trust you guys, you know, you've done a lot to protect our brand and, you know, really make our internal teams a lot more efficient and a lot smarter." So, you know, I think while trust is important, it's also something that we get to carry forward as we enter new markets and continue to innovate and provide new capabilities for our customers. >> And really extending that trusted, valued partner relationship that you've already established with customers in every industry. So where can customers go? So the joint GTM customers, and you said products available in the AWS marketplace, but where do you recommend customers go to learn more about how they can work with these joint solutions that CrowdStrike and AWS have together? >> Absolutely. We have a landing page on AWS, if you Google AWS and CrowdStrike, whether it be marketplace or EKS Anywhere, Amazon outposts, we're on all the joint product pages with Amazon, as well as always going to crowdstrike.com and looking up our cloud security products. >> Got it. And last question for you, Jessica, summarize the announcement in terms of business outcomes that it's going to enable your joint customers to achieve. >> Absolutely. You know, I think it goes back to probably the primary reason is complexity. And, you know, with complexity comes risk and blind spots so being able to have a unified platform that no matter where the workload is, or the employee may be, they are protected and have, you know, a unified platform and experience to manage their security risk. >> Excellent. Jessica, thank you so much for coming on the program today, sharing with me, what's new with CrowdStrike, some of the things that you're seeing, and what you're helping customers to accomplish in a very dynamic environment, we appreciate your time and your insights. >> Thank you for having me, Lisa. >> For Jessica Alexander, I'm Lisa Martin, and you're watching theCUBE's coverage of AWS re:Invent 2021. (gentle music)

(upbeat music) >> Welcome to theCube's continuous coverage of AWS re:Invent 2021. I'm Dave Nicholson, and we are running one of the industry's most important and largest hybrid tech events this year with AWS and its partners with two live sets on the scene. In addition to two remote studios. And we'll have somewhere in the neighborhood of a hundred guests on the program this year at re:Invent. I'm extremely delighted to welcome a very, very special guest. Right now. He served as the director of the NSA under two presidents, and was the first commander of the U.S Cyber Command. He's a Cube alumni, he's founder and co-CEO of IronNet Cybersecurity. General Keith Alexander. Thanks for joining us today General. >> Thanks, David. It's an honor to be here at re:Invent, you know, with AWS. All that they're doing and all they're making possible for us to defend sector states, companies and nations in cyber. So an honor to be here. >> Well, welcome back to theCube. Let's dive right in. I'd like to know how you would describe the current cyber threat landscape that we face. >> Well, I think it's growing. Well, let's start right out. You know, the good news or the bad news, the bad news is getting worse. We're seeing that. If you think about SolarWinds, you think about the Hafnium attacks on Microsoft. You think about this rapid growth in ransomware. We're seeing criminals and nation states engaging in ways that we've never seen in the past. It's more blatant. They're going after more quickly, they're using cyber as an element of national power. Let's break that down just a little bit. Do you go back to two, July. Xi Jinping, talked about breaking heads in bloodshed when he was referring to the United States and Taiwan. And this has gone hot and cold, that's a red line for him. They will do anything to keep Taiwan from breaking away. And this is a huge existential threat to us into the region. And when this comes up, they're going to use cyber to go after it. Perhaps even more important and closer right now is what's going on with Russia in the Donbas region of eastern Ukraine. We saw this in 2014, when Russia took over the Crimea. The way they did it, staging troops. They did that in 2008 against Georgia. And now there are, by some reports over a hundred thousand troops on the border of Eastern Ukraine. Some call it an exercise, but that's exactly what they did in Georgia. That's what they did in the Crimea. And in both those cases, they preceded those attacks, those physical attacks with cyber attacks. If you go to 2017, when Russia hit the Ukrainian government with the NotPetya attack that had global repercussions. Russia was responsible for SolarWinds, they have attacked our infrastructure to find out what our government is doing and they continue going. This is getting worse. You know, it's interesting when you think about, so what do you do about something like that? How do we stop that? And the answer is we've got to work together. You know, Its slam commissioner addressed it. The meeting with the president on August 25th. This is a great statement by the CEO and chairman of Southern Company, Tom Fanning. He said this, "the war is being waged on our nation's critical infrastructure in particular, our energy sector, our telecommunications sector and financial sector." The private sector owns and operates 87% of the critical infrastructure in the United States, making collaboration between industry and the federal government imperative too, for these attacks. SO >> General, I want to dig just a little bit on that point that you make for generations, people have understood that the term is 'kinetic war', right? Not everyone has heard that phrase, but for generations we've understood the concept of someone dropping a bomb on a building as being an attack. You've just mentioned that, that a lot of these attacks are directed towards the private sector. The private sector doesn't have an army to respond to those attacks. Number one, that's our government's responsibility. So the question I have is, how seriously are people taking these kinds of threats when compared to the threat of kinetic war? Because my gosh, you can take down the entire electrical grid now. That's not something you can do with a single bomb. What are your, what are your thoughts on that? >> So you're hitting on a key point, a theoretical and an operational point. If you look back, what's the intent of warfare? It's to get the mass of people to give up. The army protects the mass of people in that fight. In cyber, there's no protection. Our critical infrastructure is exposed to our adversaries. That's the problem that we face. And because it's exposed, we have a tremendous vulnerability. So those who wish us harm, imagine the Colonial Pipeline attack an order of magnitude or two orders of magnitude bigger. The impact on our country would paralyze much of what we do today. We are not ready for that. That's the issue that Tom Fanning and others have brought up. We don't practice between the public sector and the private sector working together to defend this country. We need to do that. That's the issue that we have to really get our hands around. And when we talk about practice, what do we mean? It means we have to let that federal government, the ones that are going to protect us, see what's going on. There is no radar picture. Now, since we're at re:Invent, the cloud, where AWS and others have done, is create an infrastructure that allows us to build that bridge between the public and private sector and scale it. It's amazing what we can now do. We couldn't do that when I was running Cyber Command. And running Cyber Command, we couldn't see threats on the government. And we couldn't see threats on critical infrastructure. We couldn't see threats on the private sector. And so it all went and all the government did was say, after the fact you've been attacked. That's not helpful. >> So >> It's like they dropped a bomb. We didn't know. >> Yeah, so what does IronNet doing to kind of create this radar capability? >> So, well, thanks. That's a great question because there's four things that you really got to do. First. You've got to be able to detect the SolarWinds type attacks, which we did. You've got to have a hunt platform that can see what it is. You've got to be able to use machine learning and AI to really cut down the number of events. And the most important you need to be able to anonymize and share that into the cloud and see where those attacks are going to create that radar picture. So behavioral analytics, then you use signature based as well, but you need those sets of analytics to really see what's going on. Machine learning, AI, a hunt platform, and cloud. And then analytics in the cloud to see what's going on, creates that air traffic control, picture radar, picture for cyber. That's what we're doing. You see, I think that's the important part. And that's why we really value the partnership with AWS. They've been a partner with us for six years, helping us build through that. You can see what we can do in the cloud. We could never do in hardware alone. Just imagine trying to push out equipment and then do that for hundreds of companies. It's not viable. So SaaS, what we are as a SaaS company, you can now do that at scale, and you can push this out and we can create, we can defend this nation in cyber if we work together. And that's the thing, you know, I really, had a great time in the military. One of the things I learned in the military, you need to train how you're going to fight. They're really good at that. We did that in the eighties, and you can see what happened in 1990 in the Gulf war. We need to now do that between the public and private sector. We have to have those training. We need to continuously uplift our capabilities. And that's where the cloud and all these other things make that possible. That's the future of cybersecurity. You know, it's interesting David, our country developed the internet. We're the ones that pioneered that. We ought to be the first to secure. >> Seems to make sense. And when you talk about collective defense in this private public partnership, that needs to happen, you get examples of some folks in private industry and what they're doing, but, but talk a little bit more about, maybe what isn't happening yet. What do we need to do? I don't want you to necessarily get political and start making budgetary suggestions, but unless you want to, but what, but where do you see, where do we really need to push forward from a public perspective in order to make these connections? And then how is that connection actually happen? This isn't someone from the IronNet security service desk, getting on a red phone and calling the White House, how are the actual connections made? >> So it has to be, the connections have to be just like we do radar. You know, when you think about radars across our nation or radar operator doesn't call up one of the towers and say, you've got an aircraft coming at you at such and such a speed. I hope you can distinguish between those two aircraft and make sure they don't bump into each other. They get a picture and they get a way of tracking it. And multiple people can see that radar picture at a speed. And that's how we do air traffic control safety. We need the same thing in cyber, where the government has a picture. The private sector has a picture and they can see what's going on. The private sector's role is I'm going to do everything I can, you know, and this is where the energy sector, I use that quote from Tom Fanning, because what they're saying is, "it's our job to keep the grid up." And they're putting the resources to do it. So they're actually jumping on that in a great way. And what they're saying is "we'll share that with the government", both the DHS and DOD. Now we have to have that same picture created for DHS and DOD. I think one of the things that we're doing is we're pioneering the building of that picture. So that's what we do. We build the picture to bring people together. So think of that is that's the capability. Everybody's going to own a piece of that, and everybody's going to be operating in it. But if you can share that picture, what you can begin to do is say, I've got an attack coming against company A. Company A now sees what it has to do. It can get fellow companies to help them defend, collective defense, knowledge sharing, crowdsourcing. At the same time, the government can see that attack going on and say, "my job is to stop that." If it's DHS, I could see what I have to do. Within the country, DOD can say, "my job is to shoot the archers." How do we go do what we're authorized to do under rules of engagement? So now you have a way of the government and the private sector working together to create that picture. Then we train them and we train them. We should never have had an event like SolarWinds happen in the future. We got to get out in front. And if we do that, think of the downstream consequences, not only can we detect who's doing it, we can hold them accountable and make them pay a price. Right now. It's pretty free. They get in, pap, that didn't work. They get away free. That didn't work, we get away free. Or we broke in, we got, what? 18,000 companies in 30,000 companies. No consequences. In the future there should be consequences. >> And in addition to the idea of consequences, you know, in the tech sector, we have this concept of a co-op petition, where we're often cooperating and competing. The adversaries from, U.S perspective are also great partners, trading partners. So in a sense, it sounds like what you're doing is also kind of adhering to the old adage that, that good fences make for great neighbors. If we all know that our respective infrastructures are secure, we can sort of get on with the honest business of being partners, because you want to make the cost of cyber war too expensive. Is that, is that a fair statement? >> Yes. And I would take that analogy and bend it slightly to the following. Today every company defends itself. So you take 90 companies with 10 people, each doing everything they can to defend themselves. Imagine in the world we trying to build, those 90 companies work together. You have now 900 people working together for the collective defense. If you're in the C-suite or the board of those companies, which would rather have? 900 help new security or 10? This isn't hard. And so what we say is, yes. That neighborhood watch program for cyber has tremendous value. And beyond neighborhood watch, I can also share collaboration because, I might not have the best people in every area of cyber, but in those 900, there will be, and we can share knowledge crowdsource. So it's actually let's work together. I would call it Americans working together to defend America. That's what we need to do. And the states we going to have a similar thing what they're doing, and that's how we'll work this together. >> Yeah. That makes a lot of sense. General Alexander it's been a pleasure. Thanks so much for coming on to theCube as part of our 2021 AWS re:Invent coverage. Are you going to get a chance to spend time during the conference in Las Vegas? So you just flying in, flying out. Any chance? >> Actually yeah. >> It's there, we're still negotiating working that. I've registered, but I just don't know I'm in New York city for two meetings and seeing if I can get to Las Vegas. A lot of friends, you know, Adam Solski >> Yes >> and the entire AWS team. They're amazing. And we really liked this partnership. I'd love to see you there. You're going to be there, David? Absolutely. Yes, absolutely. And I look forward to that, so I hope hopefully we get that chance again. Thank you so much, General Alexander, and also thank you to our title sponsor AMD for sponsoring this year's re:Invent. Keep it right here for more action on theCube, you're leader in hybrid tech event coverage, I'm Dave Nicholson for the Cube. Thanks. (upbeat music)

(upbeat music) >> Hey, welcome to theCUBE's coverage of AWS re:Invent 2021. I'm Lisa Martin, and I'm pleased to be joined by Jessica Alexander, who is the VP of Cloud Solutions Sales and Alliances at CrowdStrike. Jessica, welcome to the program. >> Thank you, Lisa. It's great to be here. >> So we're going to unpack a lot today, some news, what's going on with the threat landscape, what you're seeing across industries, but I want to get started talking a little bit about your team. As I mentioned, VP of Cloud Solutions Sales and Alliances. Talk to me about your team because you have a unique GTM here that I'd like to get into. >> Sure. Thank you, Lisa. Well, we recently launched our new cloud security products, Cloud Workload Protection and Horizon earlier this year. So we wanted to make sure that we accelerated our entry into this new product market, this new addressable market, and so we established not only a cloud sales specialist team that helps our core sellers as well as our partners sell our new cloud security products but we also wanted to make sure it was tightly integrated and aligned with our Cloud Alliances so specifically our co-sell relationship and partnership that we have with AWS. >> Got it. Let's talk about some of the things you mentioned, Aksino acceleration entering into the market. We saw a lot of acceleration in the last 20 months and counting, especially with respect to cloud adoption, digital transformation, but also the threat landscape things have accelerated. Wanted to get some information from you on what you've seen. We've seen and talked to a lot of folks on ransomware stats, you know, it's up nearly 11x in the first half of '21, but you guys have some unique stats and insights on that. Talk to me about what CrowdStrike is seeing with respect to that threat landscape and who it's impacting. >> Sure. You know, we have a unique perspective. CrowdStrike has millions of sensors out in our customer environments, they're feeding trillions of events into the cloud and we're able to correlate this data in real time, so this gives us a very unique perspective into what's happening in adversary activity out in the world. We also get feeds from our incident response teams that are actively responding to issues, as well as our Intel operatives out in the world. So, you know, we correlate these three sources of data into our threat graph in the cloud powered by AWS, which gives us very good insights into activity that we're seeing from an adversary perspective. So we also have a group called the OverWatch team, they are 24 by seven, you know, humans monitoring our cloud and monitoring our customer's networks to detect or, you know, get pre-breach activity information. And what they're seeing is that, you know, over this last year, an adversary is able to enter a network and move laterally into that network within one hour and 32 minutes. Now, you know, this is really fast, especially when you consider that in 2020, that average was four hours and 37 minutes for a threat actor to move laterally, you know, infiltrate a network and then move laterally. So, you know, the themes that we're seeing are adversaries are getting a lot faster and a lot more efficient, and, you know, as more companies are moving to remote work environments, you know, setting up virtual infrastructure for employees to use for work and productivity, you know, that threat landscape becomes more critical. >> Right? It becomes more critical. It becomes bigger. And of course we are in this work from anywhere environment that's going to last or some amount of it will persist permanently. So what you're saying is you're seeing a 4x increase in the speed with which adversaries can get in and laterally move within a network, so dramatically faster in a year over year period, where, so there's been so much flux in every market and of course in our lives, what are some of the things that you're helping customers do to combat this growing challenge? >> Well, it really goes back to being predictive and having that real time snapshot of what's going on and being able to proactively reach out to customers before anything bad happens and, you know, we're also seeing that ransomware continues to be an issue for customers, so, you know, having the ability to prevent these attacks and ransomware from happening in the first place and really taking the advantage that an adversary may have from a speed or intelligence perspective, taking that advantage away by having the Falcon Platform actively monitoring our customer environments is a big advantage. >> So let's talk about, speaking of advantages, what are you guys announcing at re:Invent this year? >> Sure. Well, we have two new service integrations with Amazon EKS, AWS Outpost and AWS Firelands to talk about this year. The cool thing is that, you know, customers are going to get our wonderful breach protection that we have, you know, the gold standard of breach protection, they'll have that available on various cloud services. And what it does is it provides consistent security and simplified operational management across AWS services, as customers extend those from public cloud to the data center, to the edge. And you know, the other great benefit is that it accelerates threat hunting, so we were talking about, you know, being able to predict and see what adversaries are doing. You know, one of the great customer benefits is that they can do that with their own teams and be able to do that on a cloud infrastructure as well. >> And how much of the events of the last 20 months was a catalyst or were catalysts for these integrations that you just mentioned? I imagine the threat landscape growing ransomware becoming a 'when we get hit not if' would have been some of those catalysts. >> Well, you know, we're seeing that the adoption of cloud services, especially for end user computing is growing much faster than traditional on-prem desktops, laptops, as people continue to work remotely and customers need to be, or corporations need to be efficient at how they manage end user computing environments. So, you know, we are seeing that adversary activity is picking up, they're getting smarter about, you know, leveraging cloud services and potential misconfigurations, there're really four key areas that we see customers struggle with, whether it be, you know, the complexity of cloud services, whether it be shadow IT, and a lot of the security folks don't necessarily know where all the cloud services are being deployed, then you've got, you know, kind of the advanced techniques that adversaries are using to get into networks. And then, you know, last but certainly not least is skills shortage. We're finding that a lot of customers want a turnkey solution, where they don't have to have a team of cloud security specialists to respond or handle any misconfigurations or issues that come up. They want to have a turnkey solution, a team that's already watching and reaching out to them to say, "Hey, you may want to look into XYZ and update a policy, or, you know, activate this new, you know, this feature in the platform." >> Yeah. That real time, the ability to have something that's turnkey is critical in this day and age where things are moving so quickly, there's so much being accelerated, good stuff and bad stuff. But also you mentioned that cybersecurity skills gap, which is in its, I think it's in its fifth year now, which is a big challenge for organizations as this scattered, work from anywhere persists as does the growth of the threat landscape. Let's get into now, for, you mentioned the adoption of cloud services has gone up considerably in this interesting time period, how is CrowdStrike helping customers do that securely, migrate from on-prem to the cloud with that security and that confidence that their landscape is protected? >> Yeah, well, we find obviously in the shared responsibility model, the great thing is that, you know, CrowdStrike and AWS team up to help, you know, customers have a better together experience as they migrate to the cloud. AWS is obviously responsible for the security of the cloud and customers are responsible for the security in the cloud. And in speaking with our customers who are moving or have moved to cloud services, and they really want a trusted and simple platform to use when securing their data and applications. So what, you know, they also have hybrid environments that can get complex to support, and, you know, we want to be able to provide them with a unified platform, a unified experience, regardless of where the workload is running or what services that it's using. You know, they have that unified visibility and protection across all of the cloud workloads. We're also, you know, seeing that, especially the reason we're doing this great integration with Outpost and EKS Anywhere is that customers are, you know, taking their cloud services out to their data centers as well as to the edge locations and branch offices, so they want to be able to run EKS on their own infrastructure. So it's important that customers have that portability that regardless of whether it's a laptop or an EC2 instance or an EKS container, you know, they have that portability throughout the continuum of their cloud journey. >> That continuum is absolutely critical as we, you know, talk about cloud and application or continuum from the customer's perspective, the cloud continuum is something that is front and center for customers, I imagine in every industry. >> Oh, for sure, 'cause every industry is adopting cloud maybe at a different speed, maybe for different applications, but, you know, everybody's moving to the cloud. >> So talk to me about what you're announcing with AWS, let's get into a little bit about the partnership that CloudStrike and AWS have, let's unpack that a bit. >> Sure. You know, we've been an AWS advanced technology partner for over five years. We've had our products, we now have six of our CrowdStrike products listed on AWS Marketplace. We're an active co-sell partner and, you know, have our security competency and our well-architected certification. And really it's about building trust with our customers. You know, AWS has a lot of wonderful partner products for customers to use and it's really about building trust that, you know, we're validated, we're vetted, we have a lot of customers who are using our products with AWS, and, you know, I think it's that tight collaboration, for example, if you look at what we're doing with Humio, we've implemented a quick start program, which AWS has to get customers quickly deployed with an integration or a new capability with a partner product. And what this does is it spins up a quick cloud formation template, customer can integrate it very quickly with the AWS Firelands and then, you know, all that log information coming from the AWS containers is easily ingested into the Humio platform. And so, you know, it really reduces the time to get the integration up and running as well as pulling all that data into the Humio platform so that customers can, like we said earlier, go back and threat hunt across, you know, different cloud service components in a quick and easy way. >> Quick and easy is good as is faster time to value. You mentioned the word trust, and, you know, we talk about trust, we've been talking about it for years as it relates to technology, but I'm curious, Jessica, in the last year and a half, if your customer conversations have changed, is trust now even more important than ever as there are so many things in flux, have you noticed any sort of change there in your customer conversations? >> Well, you know, I think trust is extensible. And over the last 10 years, CrowdStrike's done a really great job of building customer trust. And, you know, we started out as, you know, kind of primarily EDR and we've moved into prevention and now we're moving into identity protection and XDR so, you know, I see a pattern that, you know, we've built this amazing core of trust across our existing customers, and as we offer more capabilities, whether it be, you know, cloud security or XDR, identity protection, you know, customers trust us and so they're very willing to say, "ah well, I want to try out these new capabilities that CrowdStrike has because we trust you guys, you know, you've done a lot to protect our brand and, you know, really make our internal teams a lot more efficient and a lot smarter." So, you know, I think while trust is important, it's also something that we get to carry forward as we enter new markets and continue to innovate and provide new capabilities for our customers. >> And really extending that trusted, valued partner relationship that you've already established with customers in every industry. So where can customers go? So the joint GTM customers, and you said products available in the AWS marketplace, but where do you recommend customers go to learn more about how they can work with these joint solutions that CrowdStrike and AWS have together? >> Absolutely. We have a landing page on AWS, if you Google AWS and CrowdStrike, whether it be marketplace or EKS Anywhere, Amazon outposts, we're on all the joint product pages with Amazon, as well as always going to crowdstrike.com and looking up our cloud security products. >> Got it. And last question for you, Jessica, summarize the announcement in terms of business outcomes that it's going to enable your joint customers to achieve. >> Absolutely. You know, I think it goes back to probably the primary reason is complexity. And, you know, with complexity comes risk and blind spots so being able to have a unified platform that no matter where the workload is, or the employee may be, they are protected and have, you know, a unified platform and experience to manage their security risk. >> Excellent. Jessica, thank you so much for coming on the program today, sharing with me, what's new with CrowdStrike, some of the things that you're seeing, and what you're helping customers to accomplish in a very dynamic environment, we appreciate your time and your insights. >> Thank you for having me, Lisa. >> For Jessica Alexander, I'm Lisa Martin, and you're watching theCUBE's coverage of AWS re:Invent 2021. (gentle music)

(bouncy techno music) >> Thank you, Adam. It's great working with you all week in the studio. We're here, live in Barcelona. TheCUBE's continuous coverage of Cloud City, it's unbelievable. Darragh Grealish is here, he's the chief technology officer and co-founder of 56K.Cloud. I love that name, we're going to talk about that. And Alexander Lerhmann is the director of new business development innovation at Sunrise UPC. Gents, great to see you, welcome to theCUBE. Thanks for coming on. >> Yeah. >> Thanks for having us. >> MWC, you guys made the bet to come here and aren't you glad you did? >> Yeah, we had to go through a lot of processes, but it was totally worth it, you know? >> Yeah, we're going to talk about edge cloud, right, and we're going to talk about developers, and how this whole thing's going to build out. But how do you think about the cloud? You know, we were talking to DR earlier. The cloud, people think it's a place. Increasingly people say, "no, that's actually an experience, it's a development environment." The cloud is expanding to the edge. The data center is just another edge node. How do you guys look at the edge cloud? >> Yeah well, we see the edge cloud as a huge opportunity to monetize on 5G. To bring the understanding, and the features that 5G can deliver into the next generation of developer experience. Because once we address developer experience, we're going to be able to address that next generation of user experience. >> Okay so, let's dig into a little bit about what each of your respective companies does. Tell us about 56K, and I love the name. Maybe a lot of people don't understand it, but y'know. >> Yeah, it's kind of a generation thing. So, I worked for a lot of large companies, all of them super long email addresses. At the same time, I grew up with the 56K modem. The dial-up modem, as you know it. >> Speaker: Right. >> And the transition from dial-up to broadband was massive. I mean, in terms of user experience on the web, you know. The impact on that technology that did, meant that finally you could control the user experience. You had some predictability, and we thought it was a catchy name. People relate to it. I used to work in test automations, so user experience was an important thing. And so, we kind of combine now, cloud and the 56k kind of understanding, so experience. And it's all about addressing that user experience. >> It's a game changer from a consumer experience at that time. >> Exactly. >> And that's obviously the metaphor you're using. Alexander, tell us more about Sunrise UPC, what their relationship is with 56K. >> Yeah, so Sunrise UPC obviously is a telecommunications provider. #2 largest private telecommunication provider in Switzerland. And in terms of partnership with 56K.Cloud, business started the conversation of how we can bring our world together with what 56K.Cloud is doing. We see a lot of things that we can do to kind of improve the offer from our end, to our customers in the wider community as well. >> Yeah so, this is a good example, right? Because we see, we always talk about the global telco industry, but there's a lot of localization, right? >> Alexander: Right. >> There's a lot of public policy that has to be considered. So let's get into the "Cloud" portion of your name. >> Darragh: Yeah. >> You think about things like wavelength. Which is essentially, it's really the outpost for 5G, if you think about it, right. They're not satellites, it's a platform for the development. Tell us about wavelength in 5G, the intersection there, why it's important. >> Yeah so, the edge cloud solution from Amazon, as you've heard of it, it's not just solving existing use cases or problems, it's actually creating new opportunities by combining the technologies of 5G network slicing, network exposed functions, and multiple access edge compute, you know, it's actually the platform. So, what we're trying to do is bring that developer experience at tuning that is dominated in this large ecosystem in the public cloud, stretched into the network because we need to start to see developers to see the network as an asset. Once they realize that speed, bandwidth, and latency, they're not fighting against this to deliver the best user experience. They can orchestrate this. They can be part of the challenge. And once we can get those developers to see the network as a value proposition, and this is the kind of minimum components that would build that next generation, you know, the next opportunities. So you know, you had an interview recently with Jeff Barr from AWS, and he referred to AWS waveband as, "this is not just solving existing issues." He said, "this is an opportunity," you know, combining 5G. 5G is not just 4G plus one, it's a whole stack of capabilities. And once operators realize that, they restack on public cloud, their telco stack. That's modernizing 5G, going to 5G standalone. And then once they're on public cloud, you know, dogfooding, you start to take those technologies, and you bring them to your subscriber base. But the developers that are in that subscriber base, once you address their need, they can have their creativity process, and building those super apps, like DATRON. Once they address that, then you're going to get that ultimate user experience. >> So, as a telco in the local region, you've got an advantage because you've got your presence at the edge, and you're leaning into next-gen, cloud-native, container, sort of developers. We've always said, "developers are going to win the edge." And you don't typically, most telcos anyway, we don't think of them as developer centric. You guys are different. So, can you talk about how you envision leveraging wavelength, and what the role of developers will be in your country? >> Yeah, I think for us first, it's essentially very important to kind of look at new stuff in many ways. You know, my role at the company is to look at innovative things, and to kind of think a little bit ahead, what's coming down the line, and not necessarily being revenue generating today, but maybe something that's coming, >> Dave: Right. >> sometime down the road. And I think that whole area has so much potential, it just plays into so many fields that are relevant for a telco. And it opens a new channel in many ways because, you know, we'll be able to not just sell connectivity, business, connectivity, mobile, all those products to our customers, but we actually take a more sophisticated route by working with a developer community, then I kind of augment the offering, but then we'll hit the customer. >> So we've seen CDNs and over-the-top providers come in, use your network, thank you, >> Darragh: Yes. >> for building out all that great infrastructure. It sounds like this is different. You're actually facilitating the development of new apps. >> Alexander: Yes. What's different, what kind of apps are we talking about here that you can monetize? >> I mean, it's from small to large, literally everything. I think what we've learned with the rollout of 5G is that it actually touches all industries. Maybe there's some others that shine a bit more than others, but fundamentally, it's such a big shift in terms of what we, as a telco, provides. It's not just this smartphone centric world any longer. It's much more like a building customized solution for particular customer segments, and help them in the industry. So, one thing, when I mentioned in particular was we are from Switzerland. Smart farming. Agriculture, right. And we can do a lot of good things there, if you bring all these technologies together and solve problems that this vertical has had in the past, which was literally increase food production, and be sustainable. Now you can do that, you know, in the old days that wasn't possible. >> So you're talking drones, stream data, and 5G enables that. >> Exactly. >> Yeah. I mean, that's a whole new world, and that is a great monetization opportunity. Who owns the data in that example? Is that a discussion that's going on, or? >> Well, who owns the data? The customer owns the data, right. If it's his or hers. >> Dave: Yeah good, right answer. (all laugh) >> How about when you think about 5G features, network slicing, other capabilities. How do you see 56K taking advantage of those, and working with the developer community to really exploit them? >> Yeah so, we've been more than four years already, working in public clouds, primarily on AWS. And what we've done is, you know, a lot of that cloud native migrations we've done, you know, we've seen those technologies. So what we're trying to do is remap that. And how we're doing this is we're going to be launching the 5G developer platform. It's going to be global ecosystem, open ecosystem, you can go and check it out, it's 5g.dev, literally. And in there, what we want to do is expose these new features of 5G, not just in telco language. So we're launching these kind of networks that slice as code, so that you have this infrastructure as code, in the public cloud domain. This is what resonates with developers. You want to stretch that, and like I mentioned earlier, make that network slices code. So search features, and network slicing dynamic narrative slicing is enhanced mobile broadband, geofence ways, speed, bandwidth, ultra reliable low-latency. I've seen it with my own eyes. You can single digit milliseconds. It's ridiculous how accurate it can be. And then there is the massive IOT. So as you see in IOT, but actually bringing narrowband IOT really at scale, and not just you needing technical boundaries, or contractual boundaries to access that, the developer has the same experiences as in public cloud. And so we want to monetize this to a global 5G. >> Single digit latency, right? So I mean, you know what's going to happen. I think that's why I love the name so much, right. And what happened is people being the consumer at first it was like, "oh my gosh!" And then what happened is the developer community said, "look at all the great data apps we can push in." And then now it's just orders of magnitude more that we can do. And we saw video in the early days of video, it was jittery. And so, it's very exciting times. I think about the data center, and how virtualization occurred there. And, it was almost like force fitting an old model into a new model, where the cloud was setting the definition of that new model. And now they're kind of catching up. Telcos are in a similar situation, right? They've got very purpose-built infrastructure. You guys obviously are more forward-thinking in regard, but is there a parallel there with the old sort of virtualization days, and how you're modernizing the network? What's the state of the network today, and where do you see it going? >> Yeah, we've always looked at the network as our prime differentiator, and we had to be on top of new things, and make sure that it is top notch. That's sort of an indisputable- >> Dave: Table stakes. >> Table stakes, exactly. And so I guess from that point alone, you need to continue to look at how can you improve it? How can you make it more efficient? How can we make it more stable? I mean, frictionless is for us, a key word in that context. And I think with those new technologies, there's just more that we can do. And now we can actually, and this is the beauty of it that comes with 5G and all these new cloud technologies. We can actually make the network our offering again, by delivering network enabled services, which is something that comes with 5G that wasn't there with 4G. >> Yeah, those value added services are key. And it's almost like, I think about the virtualization days, but now we're bringing cloud-native containerization, Kubernetes, Docker, to this new world, and you're doing it on a cloud platform. So that's what's different about the data centers. Data centers were trying to do it on general purpose platforms that were kind of being refactored and forced into it. But the cloud has shown us the way, and it's different, isn't it? >> Yeah, exactly. Well, what has shown to us is that we know we no longer have to sell top down or anything. What we're doing is we have to sell developer to developer. There is multiple avenues, not just SIM cards, with subscribers or large enterprises wanting a thousand SIM cards. It's past that. Now it's developers building those augmented kind of user experiences on the apps, on drones. Like you mentioned too, like chargers and stuff, and aqua tech. In the end, these developers need to become aware that the network can be orchestrated by them. And that we can describe it's never against code, in a familiar way, the way they develop those applications. And we need to extend that developer experience with those applications, and not just be talking about, "no, I have slow speed here, I have fast speed.' I mean, we want to enable some really serious, interesting use cases. >> You used the term network as code infrastructure, as code has been a game changer, >> Darragh: Yup. >> in the technology industry. But, much of the infrastructure is not programmable. And so, what what you're envisioning is a world where, whether it's edge, whether it's data center or cloud, it's the same, right? >> Yeah. >> It's the same experience. The developer experience is the same. The program ability spans, that's the layer that spans all those physical locations. That's the game changer. >> Exactly, yeah. That's why we have to break down those technical boundaries inside the telco industry, and make this familiar to developers and expose them. So that's why we're working with all the major ISVs, the vendors, like you've seen here today in Cloud City. What what we're doing is we're making those never exposed functions, if you call it that way, in a way that the developers can relate to. And why that's really important, is because then they have the same experience on the mobile expert app world. But at the same time we've been here at Cloud City, what we realized is actually, the vendors are also interested in that too, because they want to talk across from each other, and build and be more rapid, and actually in the end, build more competitive, be more competitive in terms of the network implementation. Because right now, there isn't yet this value proposition of why do I need a 5G phone. Why do we need a 5G, 4G is just good enough once I have three out of four bars. (Dave laughs) We need to get that 4G to 5G transition. And the developers are going to drive that. >> Well, when customers see the applications, it's going to shine a light. We've got the mobile network operators, we've got the whole 5G networks licensed capability. We've got this edge cloud coming together, real quick. You got to be excited, Alexander. >> That is an absolutely exciting point in our development and in our evolution as an industry, and it's a huge opportunity, because as again, as I said earlier, it is game changing. It's not just an evolution, but it's really a next major step forward to do things differently. >> Guys, great having you. >> Yup. >> We've got to go, We're going to take it back to Adam Burns in the studio. Thanks for watching.

(bright music) >> Hello and welcome to today's session of the 2021 AWS Global Public Sector Partner Awards for the award for Best Partner Transformation, Best Cybersecurity Solution. I'm now honored to welcome our next guests, General Keith Alexander, Founder, and Co-CEO of IronNet Cybersecurity, as well as Gil Quiniones, President and CEO of the New York Power Authority. Welcome to the program gentlemen, delighted to have you here. >> Good to be here. >> Terrific. Well, General Alexander, I'd like to start with you. Tell us about the collective defense program or platform and why is it winning awards? >> Well, great question and it's great to have Gil here because it actually started with the energy sector. And the issue that we had is how do we protect the grid? The energy sector CEOs came together with me and several others and said, how do we protect this grid together? Because we can't defend it each by ourselves. We've got to defend it together. And so the strategy that IronNet is using is to go beyond what the conventional way of sharing information known as signature-based solutions to behavioral-based so that we can see the events that are happening, the unknown unknowns, share those among companies and among both small and large in a way that helps us defend because we can anonymize that data. We can also share it with the government. The government can see a tax on our country. That's the future, we believe, of cybersecurity and that collective defense is critical for our energy sector and for all the companies within it. >> Terrific. Well, Gil, I'd like to shift to you. As the CEO of the largest state public power utility in the United States, why do you think it's so important now to have a collective defense approach for utility companies? >> Well, the utility sector lied with the financial sector as number one targets by our adversaries and you can't really solve cybersecurity in silos. We, NYPA, my company, New York Power Authority alone cannot be the only one and other companies doing this in silos. So what's really going to be able to be effective if all of the utilities and even other sectors, financial sectors, telecom sectors cooperate in this collective defense situation. And as we transform the grid, the grid is getting transformed and decentralized. We'll have more electric cars, smart appliances. The grid is going to be more distributed with solar and batteries charging stations. So the threat surface and the threat points will be expanding significantly and it is critical that we address that issue collectively. >> Terrific. Well, General Alexander, with collective defense, what industries and business models are you now disrupting? >> Well, we're doing the energy sector, obviously. Now the defense industrial base, the healthcare sector, as well as international partners along the way. And we have a group of what we call technical and other companies that we also deal with and a series of partner companies, because no company alone can solve this problem, no cybersecurity company alone. So partners like Amazon and others partner with us to help bring this vision to life. >> Terrific. Well, staying with you, what role does data and cloud scale now play in solving these security threats that face the businesses, but also nations? >> That's a great question. Because without the cloud, bringing collective security together is very difficult. But with the cloud, we can move all this information into the cloud. We can correlate and show attacks that are going on against different companies. They can see that company A, B, C or D, it's anonymized, is being hit with the same thing. And the government, we can share that with the government. They can see a tax on critical infrastructure, energy, finance, healthcare, the defense industrial base or the government. In doing that, what we quickly see is a radar picture for cyber. That's what we're trying to build. That's where everybody's coming together. Imagine a future where attacks are coming against our country can be seen at network speed and the same for our allies and sharing that between our nation and our allies begins to broaden that picture, broaden our defensive base and provide insights for companies like NYPA and others. >> Terrific. Well, now Gil, I'd like to move it back to you. If you could describe the utility landscape and the unique threats that both large ones and small ones are facing in terms of cybersecurity and the risks, the populous that live there. >> Well, the power grid is an amazing machine, but it is controlled electronically and more and more digitally. So as I mentioned before, as we transform this grid to be a cleaner grid, to be more of an integrated energy network with solar panels and electric vehicle charging stations and wind farms, the threat is going to be multiple from a cyber perspective. Now we have many smaller utilities. There are towns and cities and villages that own their poles and wires. They're called municipal utilities, rural cooperative systems, and they are not as sophisticated and well-resourced as a company like the New York Power Authority or our investor on utilities across the nation. But as the saying goes, we're only as strong as our weakest link. And so we need- >> Terrific. >> we need to address the issues of our smaller utilities as well. >> Yeah, terrific. Do you see a potential for more collaboration between the larger utilities and the smaller ones? What do you see as the next phase of defense? >> Well, in fact, General Alexander's company, IronNet and NYPA are working together to help bring in the 51 smaller utilities here in New York in their collective defense tool, the IronDefense or the IronDome as we call it here in New York. We had a meeting the other day, where even thinking about bringing in critical state agencies and authorities. The Metropolitan Transportation Authority, Port Authority of New York and New Jersey, and other relevant critical infrastructure state agencies to be in this cloud and to be in this radar of cybersecurity. And the beauty of what IronNet is bringing to this arrangement is they're trying to develop a product that can be scalable and affordable by those smaller utilities. I think that's important because if we can achieve that, then we can replicate this across the country where you have a lot of smaller utilities and rural cooperative systems. >> Yeah. Terrific. Well, Gil, staying with you. I'd love to learn more about what was the solution that worked so well for you? >> In cybersecurity, you need public-private partnerships. So we have private companies like IronNet that we're partnering with and others, but also partnering with state and federal government because they have a lot of resources. So the key to all of this is bringing all of that information together and being able to react, the General mentioned, network speed, we call it machine speed, has to be quick and we need to protect and or isolate and be able to recover it and be resilient. So that's the beauty of this solution that we're currently developing here in New York. >> Terrific. Well, thank you for those points. Shifting back to General Alexander. With your depth of experience in the defense sector, in your view, how can we stay in front of the attacks, mitigate them, and then respond to them before any damage is done? >> So having run our nations, the offense. I know that the offense has the upper hand almost entirely because every company and every agency defends itself as an isolated entity. Think about 50 mid-sized companies, each with 10 people, they're all defending themselves and they depend on that defense individually and they're being attacked individually. Now take those 50 companies and their 10 people each and put them together and collect the defense where they share information, they share knowledge. This is the way to get out in front of the offense, the attackers that you just asked about. And when people start working together, that knowledge sharing and crowdsourcing is a solution for the future because it allows us to work together where now you have a unified approach between the public and private sectors that can share information and defend each of the sectors together. That is the future of cybersecurity. What makes it possible is the cloud, by being able to share this information into the cloud and move it around the cloud. So what Amazon has done with AWS has exactly that. It gives us the platform that allows us to now share that information and to go at network speed and share it with the government in an anonymized way. I believe that will change radically how we think about cybersecurity. >> Yeah. Terrific. Well, you mention data sharing, but how is it now a common tactic to get the best out of the data? And now, how is it sharing data among companies accelerated or changed over the past year? And what does it look like going forward when we think about moving out of the pandemic? >> So first, this issue of sharing data, there's two types of data. One about the known threats. So sharing that everybody knows because they use a signature-based system and a set of rules. That shared and that's the common approach to it. We need to go beyond that and share the unknown. And the way to share the unknown is with behavioral analytics. Detect behaviors out there that are anonymous or anomalous, are suspicious and are malicious and share those and get an understanding for what's going on in company A and see if there's correlations in B, C and D that give you insights to suspicious activity. Like solar winds, recognizes solar winds at 18,000 companies, each defending themselves. None of them were able to recognize that. Using our tools, we did recognize it in three of our companies. So what you can begin to see is a platform that can now expand and work at network speed to defend against these types of attacks. But you have to be able to see that information, the unknown unknowns, and quickly bring people together to understand what that means. Is this bad? Is this suspicious? What do I need to know about this? And if I can share that information anonymized with the government, they can reach in and say, this is bad. You need to do something about it. And we'll take the responsibility from here to block that from hitting our nation or hitting our allies. I think that's the key part about cybersecurity for the future. >> Terrific. General Alexander, ransomware of course, is the hottest topic at the moment. What do you see as the solution to that growing threat? >> So I think, a couple things on ransomware. First, doing what we're talking about here to detect the phishing and the other ways they get in is an advanced way. So protect yourself like that. But I think we have to go beyond, we have to attribute who's doing it, where they're doing it from and hold them accountable. So helping provide that information to our government as it's going on and going after these guys, making them pay a price is part of the future. It's too easy today. Look at what happened with the DarkSide and others. They hit Colonial Pipeline and they said, oh, we're not going to do that anymore. Then they hit a company in Japan and prior to that, they hit a company in Norway. So they're attacking and they pretty much operate at will. Now, let's indict some of them, hold them accountable, get other governments to come in on this. That's the way we stop it. And that requires us to work together, both the public and private sector. It means having these advanced tools, but also that public and private partnership. And I think we have to change the rhetoric. The first approach everybody takes is, Colonial, why did you let this happen? They're a victim. If they were hit with missiles, we wouldn't be asking that, but these were nation state like actors going after them. So now our government and the private sector have to work together and we need to change that to say, they're victim, and we're going to go after the guys that did this as a nation and with our allies. I think that's the way to solve it. >> Yeah. Well, terrific. Thank you so much for those insights. Gil, I'd also like to ask you some key questions and of course, certainly people today have a lot of concerns about security, but also about data sharing. How are you addressing those concerns? >> Well, data governance is critical for a utility like the New York Power Authority. A few years ago, we declared that we aspire to be the first end-to-end digital utility. And so by definition, protecting the data of our system, our industrial controls, and the data of our customers are paramount to us. So data governance, considering data or treating data as an asset, like a physical asset is very, very important. So we in our cybersecurity, plans that is a top priority for us. >> Yeah. And Gil thinking about industry 4.0, how has the surface area changed with Cloud and IoT? >> Well, it's grown significantly. At the power authority, we're installing sensors and smart meters at our power plants, at our substations and transmission lines, so that we can monitor them real time, all the time, know their health, know their status. Our customers we're monitoring about 15 to 20,000 state and local government buildings across our states. So just imagine the amount of data that we're streaming real time, all the time into our integrated smart operations center. So it's increasing and it will only increase with 5G, with quantum computing. This is just going to increase and we need to be prepared and integrate cyber into every part of what we do from beginning to end of our processes. >> Yeah. And to both of you actually, as we see industry 4.0 develop even further, are you more concerned about malign actors developing more sophistication? What steps can we take to really be ahead of them? Let's start with General Alexander. >> So, I think the key differentiator and what the energy sector is doing, the approach to cybersecurity is led by CEOs. So you bring CEOs like Gil Quiniones in, you've got other CEOs that are actually bringing together forums to talk about cybersecurity. It is CEO led. That the first part. And then the second part is how do we train and work together, that collective defense. How do we actually do this? I think that's another one that NYPA is leading with West Point in the Army Cyber Institute. How can we start to bring this training session together and train to defend ourselves? This is an area where we can uplift our people that are working in this process, our cyber analysts if you will at the security operations center level. By training them, giving them hard tests and continuing to go. That approach will uplift our cybersecurity and our cyber defense to the point where we can now stop these types of attacks. So I think CEO led, bring in companies that give us the good and bad about our products. We'd like to hear the good, we need to hear the bad, and we needed to improve that, and then how do we train and work together. I think that's part of that solution to the future. >> And Gil, what are your thoughts as we embrace industry 4.0? Are you worried that this malign actors are going to build up their own sophistication and strategy in terms of data breaches and cyber attacks against our utility systems? What can we do to really step up our game? >> Well, as the General said, the good thing with the energy sector is that on the foundational level, we're the only sector with mandatory regulatory requirements that we need to meet. So we are regulated by the Federal Energy Regulatory Commission and the North American Electric Reliability Corporation to meet certain standards in cyber and critical infrastructure. But as the General said, the good thing with the utility is by design, just like storms, we're used to working with each other. So this is just an extension of that storm restoration and other areas where we work all the time together. So we are naturally working together when it comes to to cyber. We work very closely with our federal government partners, Department of Homeland Security, Department of Energy and the National Labs. The National Labs have a lot of expertise. And with the private sector, like great companies like IronNet, NYPA, we stood up an excellence, center of excellence with private partners like IronNet and Siemens and others to start really advancing the art of the possible and the technology innovation in this area. And as the governor mentioned, we partnered with West Point because just like any sporting or just any sport, actual exercises of the red team, green team, and doing that constantly, tabletop exercises, and having others try and breach your walls. Those are good exercises to really be ready against the adversaries. >> Yeah. Terrific. Thank you so much for those insights. General Alexander, now I'd like to ask you this question. Can you share the innovation strategy as the world moves out of the pandemic? Are we seeing new threats, new realities? >> Well, I think, it's not just coming out of the pandemic, but the pandemic actually brought a lot of people into video teleconferences like we are right here. So more people are working from home. You add in the 5G that Gil talked about that gives you a huge attack surface. You're thinking now about instead of a hundred devices per square kilometer up to a million devices. And so you're increasing the attack surface. Everything is changing. So as we come out of the pandemic, people are going to work more from home. You're going to have this attack surface that's going on, it's growing, it's changing, it's challenging. We have to be really good about now, how we trained together, how we think about this new area and we have to continue to innovate, not only what are the cyber tools that we need for the IT side, the internet and the OT side, operational technology. So those kinds of issues are facing all of us and it's a constantly changing environment. So that's where that education, that training, that communication, working between companies, the customers, the NYPA's and the IronNet's and others and then working with the government to make sure that we're all in sync. It's going to grow and is growing at an increased rate exponentially. >> Terrific. Thank you for that. Now, Gil, same question for you. As a result of this pandemic, do you see any kind of new realities emerging? What is your position? >> Well, as the General said, most likely, many companies will be having this hybrid setup. And for company's life like mine, I'm thinking about, okay, how many employees do I have that can access our industrial controls in our power plants, in our substations, and transmission system remotely? And what will that mean from a risk perspective, but even on the IT side, our business information technology. You mentioned about the Colonial Pipeline type situation. How do we now really make sure that our cyber hygiene of our employees is always up-to-date and that we're always vigilant from potential entry whether it's through phishing or other techniques that our adversaries are using. Those are the kinds of things that keep myself like a CEO of a utility up at night. >> Yeah. Well, shifting gears a bit, this question for General Alexander. How come supply chain is such an issue? >> Well, the supply chain, of course, for a company like NYPA, you have hundreds or thousands of companies that you work with. Each of them have different ways of communicating with your company. And in those communications, you now get threats. If they get infected and they reach out to you, they're normally considered okay to talk to, but at the same time that threat could come in. So you have both suppliers that help you do your job. And smaller companies that Gil has, he's got the 47 munis and four co-ops out there, 51, that he's got to deal with and then all the state agencies. So his ecosystem has all these different companies that are part of his larger network. And when you think about that larger network, the issue becomes, how am I going to defend that? And I think, as Gil mentioned earlier, if we put them all together and we operate and train together and we defend together, then we know that we're doing the best we can, especially for those smaller companies, the munis and co-ops that don't have the people and a security ops centers and other things to defend them. But working together, we can help defend them collectively. >> Terrific. And I'd also like to ask you a bit more on IronDefense. You spoke about its behavioral capabilities, it's behavioral detection techniques, excuse me. How is it really different from the rest of the competitive landscape? What sets it apart from traditional cybersecurity tools? >> So traditional cybersecurity tools use what we call a signature-based system. Think of that as a barcode for the threat. It's a specific barcode. We use that barcode to identify the threat at the firewall or at the endpoint. Those are known threats. We can stop those and we do a really good job. We share those indicators of compromise in those barcodes, in the rules that we have, Suricata rules and others, those go out. The issue becomes, what about the things we don't know about? And to detect those, you need behavioral analytics. Behavioral analytics are a little bit noisier. So you want to collect all the data and anomalies with behavioral analytics using an expert system to sort them out and then use collected defense to share knowledge and actually look across those. And the great thing about behavioral analytics is you can detect all of the anomalies. You can share very quickly and you can operate at network speed. So that's going to be the future where you start to share that, and that becomes the engine if you will for the future radar picture for cybersecurity. You add in, as we have already machine learning and AI, artificial intelligence, people talk about that, but in this case, it's a clustering algorithms about all those events and the ways of looking at it that allow you to up that speed, up your confidence in and whether it's malicious, suspicious or benign and share that. I think that is part of that future that we're talking about. You've got to have that and the government can come in and say, you missed something. Here's something you should be concerned about. And up the call from suspicious to malicious that gives everybody in the nation and our allies insights, okay, that's bad. Let's defend against it. >> Yeah. Terrific. Well, how does the type of technology address the President's May 2021 executive order on cybersecurity as you mentioned the government? >> So there's two parts of that. And I think one of the things that I liked about the executive order is it talked about, in the first page, the public-private partnership. That's the key. We got to partner together. And the other thing it went into that was really key is how do we now bring in the IT infrastructure, what our company does with the OT companies like Dragos, how do we work together for the collective defense for the energy sector and other key parts. So I think it is hit two key parts. It also goes on about what you do about the supply chain for software were all needed, but that's a little bit outside what we're talking about here today. The real key is how we work together between the public and private sector. And I think it did a good job in that area. >> Terrific. Well, thank you so much for your insights and to you as well, Gil, really lovely to have you both on this program. That was General Keith Alexander, Founder and Co-CEO of IronNet Cybersecurity, as well as Gil Quiniones, the President and CEO of the New York Power Authority. That's all for this session of the 2021 AWS Global Public Sector Partner Awards. I'm your host for theCUBE, Natalie Erlich. Stay with us for more coverage. (bright music)

(bouncy techno music) >> Thank you, Adam. It's great working with you all week in the studio. We're here, live in Barcelona. TheCUBE's continuous coverage of Cloud City, it's unbelievable. Darragh Grealish is here, he's the chief technology officer and co-founder of 56K.Cloud. I love that name, we're going to talk about that. And Alexander Lerhmann is the director of new business development innovation at Sunrise UPC. Gents, great to see you, welcome to theCUBE. Thanks for coming on. >> Yeah. >> Thanks for having us. >> MWC, you guys made the bet to come here and aren't you glad you did? >> Yeah, we had to go through a lot of processes, but it was totally worth it, you know? >> Yeah, we're going to talk about edge cloud, right, and we're going to talk about developers, and how this whole thing's going to build out. But how do you think about the cloud? You know, we were talking to DR earlier. The cloud, people think it's a place. Increasingly people say, "no, that's actually an experience, it's a development environment." The cloud is expanding to the edge. The data center is just another edge node. How do you guys look at the edge cloud? >> Yeah well, we see the edge cloud as a huge opportunity to monetize on 5G. To bring the understanding, and the features that 5G can deliver into the next generation of developer experience. Because once we address developer experience, we're going to be able to address that next generation of user experience. >> Okay so, let's dig into a little bit about what each of your respective companies does. Tell us about 56K, and I love the name. Maybe a lot of people don't understand it, but y'know. >> Yeah, it's kind of a generation thing. So, I worked for a lot of large companies, all of them super long email addresses. At the same time, I grew up with the 56K modem. The dial-up modem, as you know it. >> Speaker: Right. >> And the transition from dial-up to broadband was massive. I mean, in terms of user experience on the web, you know. The impact on that technology that did, meant that finally you could control the user experience. You had some predictability, and we thought it was a catchy name. People relate to it. I used to work in test automations, so user experience was an important thing. And so, we kind of combine now, cloud and the 56k kind of understanding, so experience. And it's all about addressing that user experience. >> It's a game changer from a consumer experience at that time. >> Exactly. >> And that's obviously the metaphor you're using. Alexander, tell us more about Sunrise UPC, what their relationship is with 56K. >> Yeah, so Sunrise UPC obviously is a telecommunications provider. #2 largest private telecommunication provider in Switzerland. And in terms of partnership with 56K.Cloud, business started the conversation of how we can bring our world together with what 56K.Cloud is doing. We see a lot of things that we can do to kind of improve the offer from our end, to our customers in the wider community as well. >> Yeah so, this is a good example, right? Because we see, we always talk about the global telco industry, but there's a lot of localization, right? >> Alexander: Right. >> There's a lot of public policy that has to be considered. So let's get into the "Cloud" portion of your name. >> Darragh: Yeah. >> You think about things like wavelength. Which is essentially, it's really the outpost for 5G, if you think about it, right. They're not satellites, it's a platform for the development. Tell us about wavelength in 5G, the intersection there, why it's important. >> Yeah so, the edge cloud solution from Amazon, as you've heard of it, it's not just solving existing use cases or problems, it's actually creating new opportunities by combining the technologies of 5G network slicing, network exposed functions, and multiple access edge compute, you know, it's actually the platform. So, what we're trying to do is bring that developer experience at tuning that is dominated in this large ecosystem in the public cloud, stretched into the network because we need to start to see developers to see the network as an asset. Once they realize that speed, bandwidth, and latency, they're not fighting against this to deliver the best user experience. They can orchestrate this. They can be part of the challenge. And once we can get those developers to see the network as a value proposition, and this is the kind of minimum components that would build that next generation, you know, the next opportunities. So you know, you had an interview recently with Jeff Barr from AWS, and he referred to AWS waveband as, "this is not just solving existing issues." He said, "this is an opportunity," you know, combining 5G. 5G is not just 4G plus one, it's a whole stack of capabilities. And once operators realize that, they restack on public cloud, their telco stack. That's modernizing 5G, going to 5G standalone. And then once they're on public cloud, you know, dogfooding, you start to take those technologies, and you bring them to your subscriber base. But the developers that are in that subscriber base, once you address their need, they can have their creativity process, and building those super apps, like DATRON. Once they address that, then you're going to get that ultimate user experience. >> So, as a telco in the local region, you've got an advantage because you've got your presence at the edge, and you're leaning into next-gen, cloud-native, container, sort of developers. We've always said, "developers are going to win the edge." And you don't typically, most telcos anyway, we don't think of them as developer centric. You guys are different. So, can you talk about how you envision leveraging wavelength, and what the role of developers will be in your country? >> Yeah, I think for us first, it's essentially very important to kind of look at new stuff in many ways. You know, my role at the company is to look at innovative things, and to kind of think a little bit ahead, what's coming down the line, and not necessarily being revenue generating today, but maybe something that's coming, >> Dave: Right. >> sometime down the road. And I think that whole area has so much potential, it just plays into so many fields that are relevant for a telco. And it opens a new channel in many ways because, you know, we'll be able to not just sell connectivity, business, connectivity, mobile, all those products to our customers, but we actually take a more sophisticated route by working with a developer community, then I kind of augment the offering, but then we'll hit the customer. >> So we've seen CDNs and over-the-top providers come in, use your network, thank you, >> Darragh: Yes. >> for building out all that great infrastructure. It sounds like this is different. You're actually facilitating the development of new apps. >> Alexander: Yes. What's different, what kind of apps are we talking about here that you can monetize? >> I mean, it's from small to large, literally everything. I think what we've learned with the rollout of 5G is that it actually touches all industries. Maybe there's some others that shine a bit more than others, but fundamentally, it's such a big shift in terms of what we, as a telco, provides. It's not just this smartphone centric world any longer. It's much more like a building customized solution for particular customer segments, and help them in the industry. So, one thing, when I mentioned in particular was we are from Switzerland. Smart farming. Agriculture, right. And we can do a lot of good things there, if you bring all these technologies together and solve problems that this vertical has had in the past, which was literally increase food production, and be sustainable. Now you can do that, you know, in the old days that wasn't possible. >> So you're talking drones, stream data, and 5G enables that. >> Exactly. >> Yeah. I mean, that's a whole new world, and that is a great monetization opportunity. Who owns the data in that example? Is that a discussion that's going on, or? >> Well, who owns the data? The customer owns the data, right. If it's his or hers. >> Dave: Yeah good, right answer. (all laugh) >> How about when you think about 5G features, network slicing, other capabilities. How do you see 56K taking advantage of those, and working with the developer community to really exploit them? >> Yeah so, we've been more than four years already, working in public clouds, primarily on AWS. And what we've done is, you know, a lot of that cloud native migrations we've done, you know, we've seen those technologies. So what we're trying to do is remap that. And how we're doing this is we're going to be launching the 5G developer platform. It's going to be global ecosystem, open ecosystem, you can go and check it out, it's 5g.dev, literally. And in there, what we want to do is expose these new features of 5G, not just in telco language. So we're launching these kind of networks that slice as code, so that you have this infrastructure as code, in the public cloud domain. This is what resonates with developers. You want to stretch that, and like I mentioned earlier, make that network slices code. So search features, and network slicing dynamic narrative slicing is enhanced mobile broadband, geofence ways, speed, bandwidth, ultra reliable low-latency. I've seen it with my own eyes. You can single digit milliseconds. It's ridiculous how accurate it can be. And then there is the massive IOT. So as you see in IOT, but actually bringing narrowband IOT really at scale, and not just you needing technical boundaries, or contractual boundaries to access that, the developer has the same experiences as in public cloud. And so we want to monetize this to a global 5G. >> Single digit latency, right? So I mean, you know what's going to happen. I think that's why I love the name so much, right. And what happened is people being the consumer at first it was like, "oh my gosh!" And then what happened is the developer community said, "look at all the great data apps we can push in." And then now it's just orders of magnitude more that we can do. And we saw video in the early days of video, it was jittery. And so, it's very exciting times. I think about the data center, and how virtualization occurred there. And, it was almost like force fitting an old model into a new model, where the cloud was setting the definition of that new model. And now they're kind of catching up. Telcos are in a similar situation, right? They've got very purpose-built infrastructure. You guys obviously are more forward-thinking in regard, but is there a parallel there with the old sort of virtualization days, and how you're modernizing the network? What's the state of the network today, and where do you see it going? >> Yeah, we've always looked at the network as our prime differentiator, and we had to be on top of new things, and make sure that it is top notch. That's sort of an indisputable- >> Dave: Table stakes. >> Table stakes, exactly. And so I guess from that point alone, you need to continue to look at how can you improve it? How can you make it more efficient? How can we make it more stable? I mean, frictionless is for us, a key word in that context. And I think with those new technologies, there's just more that we can do. And now we can actually, and this is the beauty of it that comes with 5G and all these new cloud technologies. We can actually make the network our offering again, by delivering network enabled services, which is something that comes with 5G that wasn't there with 4G. >> Yeah, those value added services are key. And it's almost like, I think about the virtualization days, but now we're bringing cloud-native containerization, Kubernetes, Docker, to this new world, and you're doing it on a cloud platform. So that's what's different about the data centers. Data centers were trying to do it on general purpose platforms that were kind of being refactored and forced into it. But the cloud has shown us the way, and it's different, isn't it? >> Yeah, exactly. Well, what has shown to us is that we know we no longer have to sell top down or anything. What we're doing is we have to sell developer to developer. There is multiple avenues, not just SIM cards, with subscribers or large enterprises wanting a thousand SIM cards. It's past that. Now it's developers building those augmented kind of user experiences on the apps, on drones. Like you mentioned too, like chargers and stuff, and aqua tech. In the end, these developers need to become aware that the network can be orchestrated by them. And that we can describe it's never against code, in a familiar way, the way they develop those applications. And we need to extend that developer experience with those applications, and not just be talking about, "no, I have slow speed here, I have fast speed.' I mean, we want to enable some really serious, interesting use cases. >> You used the term network as code infrastructure, as code has been a game changer, >> Darragh: Yup. >> in the technology industry. But, much of the infrastructure is not programmable. And so, what what you're envisioning is a world where, whether it's edge, whether it's data center or cloud, it's the same, right? >> Yeah. >> It's the same experience. The developer experience is the same. The program ability spans, that's the layer that spans all those physical locations. That's the game changer. >> Exactly, yeah. That's why we have to break down those technical boundaries inside the telco industry, and make this familiar to developers and expose them. So that's why we're working with all the major ISVs, the vendors, like you've seen here today in Cloud City. What what we're doing is we're making those never exposed functions, if you call it that way, in a way that the developers can relate to. And why that's really important, is because then they have the same experience on the mobile expert app world. But at the same time we've been here at Cloud City, what we realized is actually, the vendors are also interested in that too, because they want to talk across from each other, and build and be more rapid, and actually in the end, build more competitive, be more competitive in terms of the network implementation. Because right now, there isn't yet this value proposition of why do I need a 5G phone. Why do we need a 5G, 4G is just good enough once I have three out of four bars. (Dave laughs) We need to get that 4G to 5G transition. And the developers are going to drive that. >> Well, when customers see the applications, it's going to shine a light. We've got the mobile network operators, we've got the whole 5G networks licensed capability. We've got this edge cloud coming together, real quick. You got to be excited, Alexander. >> That is an absolutely exciting point in our development and in our evolution as an industry, and it's a huge opportunity, because as again, as I said earlier, it is game changing. It's not just an evolution, but it's really a next major step forward to do things differently. >> Guys, great having you. >> Yup. >> We've got to go, We're going to take it back to Adam Burns in the studio. Thanks for watching.

>> Speaker: From around the globe, it's theCube with coverage of SUSECON DIGITAL brought to you by SUSE. >> Welcome back, this is theCube's coverage of SUSECON DIGITAL '20. I'm Stu Miniman and really happy to welcome to the program. We have one of the keynote speakers, Alexander Kocher. He is president and managing director of Elektrobit, really excited to dig in and talk about autonomous vehicles. Alex, thank you so much for joining us. >> Thank you Stu Miniman, I'm really excited that you pronounced my family name correct because this is quite difficult for you. It's a German name, thank you very much. >> Well, luckily on theCube, we do have lots of global people we have on the program. I try to do my best. My [mumbles] is all I can say really [mumbles]. >> Very difficult to pronounce it. >> Alright, so Alex, obviously autonomous vehicles is one of those use cases that talk a lot about everything from edge computing, to AI, you know, software eating the world, really one of those transformative technologies. Why don't we start with first, Elektrobit, give us a little bit as to, where Elektrobit fit in kind of the global auto landscape. >> Yeah, thank you Stu. So Elektrobit was founded in the late eighties, 1988. And since then, we are really doing embedded to be a pioneer in the embedded software and, providing solutions, software technologies, for the automotive industry. Since then we are powering more than 1 billion devices in much more than 100 million vehicles worldwide. And we are serving the automotive industry since then. So software is really becoming the single biggest enabler of innovation in the car, and software creation is our passion. So we enjoy solving challenging problems, and providing solutions that drive the mobility ecosystem of the future vehicle, where mobility causes zero fatalities, produces low emissions, and is perceived as quality time. This is also our mission and with that, we are providing services, software technologies, and tools for the automotive industry. >> Yeah, it has been fascinating to watch software in the automotive world. You know, I'm old enough to remember that, when you used to take a car in, the first thing they did was put it up and look under the hood and everything. And now pretty much, they plug a cable into the computer and, go to the diagnostic screens before they do anything else. When we talk about autonomous vehicles, I think many people would be familiar. There's really that five stage model of going from helping to fully autonomous. Give us a little bit as to what you're seeing in the trends out there, and how this market has been mature. >> Yeah, I think, the trend in the autonomous vehicles, we are at the moment at level two level two plus to where you still assisting the driver's behavior with various functions. We are starting to be, to go towards a level three hands-off. In the next, couple of, yeah, hopefully just months or single years, and then going from there to a fully autonomous vehicle, where you not only have hands-off, but also eyes off and then hand over the complete control to the car. But since then, it will still be a path. We just heard recently the announcement of all the, that, not only the functionality within the car, but also then the legal environment needs to be in place, so that you also can check that all of the various functions can be approved. I think the first step, which we will see is that we have it in a kind of a clean room environment, which means highways so the hybrid pilot, where you have to have a kind of insured environment and you can predict certain use cases. And with that we are targeting at, with the next generation of the cars, which can help in one or two years. >> Yeah its really interesting stuff, because of course, you know, it would be really simple if we had nothing, but the autobahn with nothing but autonomous vehicles. I'm sure you can have that running perfectly today, but number one, you start going on different roads and number two, you add that ever unpredictable human element when you have the cars that aren't, on the same system that can cause some issues there. I'm curious, anything from a European standpoint, you know, what's the partnership between government and industry on that, and I guess anything else that's different about Europe then maybe what we'd see in North America? >> Yeah, I think the, one of the biggest differences here is as soon as authorities approve cars, then the liability goes to the authority. And America's there is a complete different behavior in that perspective, liability is taken completely by the companies and the debt, of course. Although there are authorities to control certain environment, but the main liability issue stays with the company itself. And this per se is a complete different approach for that. I think technology-wise, we are here and there, on the same level as on the same technology level. And as you can see already in today's drive assistance functions, technology-wise, we are not far ahead. You can already try certain of those functions, for at least a couple of seconds, but in order to really accept and, calculate all the use cases, you need to start step by step. A highway is one of the perfect measures for that. But when you just go, I'm living here in the in Southern Germany, when you just go to an ancient city, city center, like we do have here Nuremberg, it can be really, really tricky that you consider all the specific use cases. So, here we need to optimize algorithms. The technology are also the horsepower in terms of processing load and of course, security of the census. So here is still for full autonomy still a path to go. >> Alright, so Alex, see, you're part of the keynote, here at SUSECON, obviously, you know, innovation, is a key topic as well as open force and community is a big topic of the show overall. Tell us a little bit about the partnership between Elektrobit and SUSE. >> Yeah, thank you very much for this question. This is really an exciting thing. So two companies like SUSE and Elekrobit, by the way, we have been founded here both, very, very in recent area, so no big area. So SUSE is a leader in delivering mission critical, Linux and container technologies in several industries and Elektrobit brings in the automotive experience. And what we aim for is to really provide the future software platform for automobiles that fulfills all the key requirements around openness, about reuse and, also about a huge pool of open source methodologies, and new modules so that we have a tremendous pool of, patents as well as a tremendous pool of innovation here. So this is the key topic. The automotive industry as such is changing, changing in a way that you continue to develop the technologies along the life cycle of the car in order to really enable our customers to download new functions and new services during the life cycle of the car. This methodology is already used in several other industries. And here we introduced with this partnership exactly the basis for that, in order to really, prepare our customers to focus on their differentiating technology and differentiating features. >> Yeah, fascinating thinking, you brought up, you know, the skill set of course is a key piece. Any industry that's going through change, we wonder who can come along and who's ready for that. It sounded like you were saying that, Linux and the other technologies in this space, there is a large pool of tech of knowledge out there, and that can help really kind of the growth next generation of the automotive industry. Am I getting that right? >> Yes, I mean, for sure the development methodology in open stores and embedded is completely different, but specifically when it comes to liability. So here, there, you need to comply to certain standards of cost, but this is one topic. The other thing is that really the innovation, who the innovation span you have in open source, as well as the modules already existing and the best practices from other industries. This is a tremendous advantage. And also one thing is in terms of changing in our industry, the automotive industry, the development methodology, excuse me, the reuse of, certain platforms is limited as soon as you have to jump to new generations of processes of software modules and so on and so forth. Here, we can with the partnership also leverage the experience we have, technologies which are also for a long period of time, backward compatible and reusable in the essential lower layers of the software, which you need to have by also complying to the relevant standards for a performance as well as a safety requirement. >> Yeah, really interesting mix of balancing that, differentiation in the marketplace while still being an upgradable path. I'm curious, you talked a little bit about the open source model. One of the key things, when you talk about going through a digital transformation is data. There's obviously a lot of data if you talk about autonomous vehicles. We see everybody about, you know, how many gigabytes per hour and all the maps and everything there. What is the role of data in this entire process? Is there sharing of data between some of the different players involved? >> So, yeah, data is I would say data is one is, first of all, data is in channel independent from industry the new currency. This is one thing, also realized in the automotive industry here. Of course we need to consider, certain privacy rules independent from, whether it's the car maker itself or its project or the driver. So we need to respect it, but independent from that, car's one of the most accurate sensors we do have, in our environment. And of course creating data, are we talking about one terabyte per day roundabout? And this is already now reused amongst, common factors amongst the industry. Just think about a certain, here as an acquisition of several players in the industry where they are sharing map data, because it doesn't make a difference, for a GM car, for a Ford car, for a BMW car, for a Daimler car. When you use the same road, the road stays, of course, the brand and the car changes, but the information about the road infrastructure is exactly the same. And this is the first topic which, has to be, or will be shared and is already shared. Second thing is traffic information where you have a mobile providers, in there, and this already is considered, and there are a lot of discussion and, or any business models undergoing or, in preparation for that. >> Yeah, well, you hope the roads don't change. I live in the Boston area, there's a times if you take six months off and all of a sudden you're like, wait, this road used to go a certain way. At least it's a lot easier to update, your software than it is for older vehicles that I'm driving. You talked a little bit about privacy. I know cybersecurity is one of the aspects that Elektrobit involved. Talk to us a little bit about the security aspect and, your company's experiences there. >> The security with transferring data into the car or outside of the car, data security is a key feature. It's just a must. So, in former times as Elektrobit as we are coming from inside the car has an embedded software provider. We protected really the devices within the car, for example, the automator from manipulation and, generated certain securities in the internal bus with our customers. But this is no longer enough. You need to go outside the car. So, when you transfer data from the cloud into the car, or vice versa and therefore cyber security, to predict the whole chain inside the car communication, they're all interfaces where you can connect devices or the backend, from where you transport the information. For them, recently Elektrobit acquired a company in Israel two years ago. But also we know that in the basic technology from the SUSE distribution, there is already a lot of technology in there, which makes data transfer really, really safe, sorry, secure, so that you can trust that the data and really keep the privacy you need to have for specific regions. >> Alright, well, this is a very fast moving industry. Give us a little bit as to what you see happening both the 24 months. What are some of the kind of major opportunities as well as challenges that are being faced? >> Yeah, I think, one of the biggest opportunities we will see in the upcoming directly next generation, is the car really becoming a part of the internet. I think with that, a lot of the business models from the common effector itself, from the suppliers need to change. So that really the common effector enables their customers to continuously update their device mobile device, namely the car. It's very similar to those devices at the moment from technology which you already have then suffocate in our pocket. Of course you cannot put the car into your pocket, but you want to have the same convenience, with new services, with new functions. And I think this is the most of, and the most exciting opportunity of the car. With that you need to have new technologies on platform. You need to have data security, you enable completely new business models. And this has changed our lives completely. Also our business compete. And I think these are the most important and the most exciting changes in the near future, as the next generation already is under preparation and will be launched really, really, really soon. And of course, second topic is the autonomous driving. It goes step by step as just as is testing the beginning. And this is the second opportunity then for many other companies making business with the time when the drivers then, have quality time and, can do something different than just hearing the car. >> Excellent, so much excitement in what is happening in industry. Definitely one we want to watch. Alex wannna give you the final word, SUSECON the partnership between Elektrobit and SUSE the final takeaways that you have for the event. >> Yeah, thanks enough. It's just exciting for us to have such a great partner like SUSECON experienced partner. It brings lots of new aspects into our industry helps us to provide the right solutions. And with that, we are sure that we can generate and we will generate the basis of the next smart cars of our customer in terms of softer platform. Thank you very much. >> Alex, thank you so much for joining us. I'm Stu Miniman, I'll have more coverage here from SUSECON DIGITAL '20. Thank you for watching theCube. (bright music)

>> Announcer: From around the globe, it's theCUBE, with coverage of SUSECON Digital, brought you by SUSE. (upbeat music) >> Welcome back. I'm Stu Miniman and this is theCUBE's coverage of SUSECON Digital. And really excited to welcome to the program a first time guest, and he's relatively fresh off the keynote, Alexander Kocher, who is the President and Managing Director of Elektrobit, talking about autonomous vehicles. Alex, thanks so much or joinin' us. >> Thank you, Stu, for inviting me. >> All right, so you know, definitely really interesting technologies, and a lot of talent. So many of the ways we talk about in the IT industry, to talk about cloud computing, edge impacting things, how AI fits into the world, and the balance between people and technology. Well, your company's living it. So why don't we start a little bit. Elektrobit, at least from the research I've done and from the keynote, you are a software company if I have it right. And autonomous vehicles is really what you're driving for. But give our audience a little bit of Elektrobit where you fit in the market today. >> Yeah, Elektrobit, so you can say we are software creatrs unlocking the future of mobility. We are pioneering software in the automotive industry since more than 30 years, empowering already now more than 1 billion devices, in hundreds of millions of cars, and serving since more than 30 years the automotive industry. So as software is becoming the second biggest enabler of the innovation in the car, we are driving this with our technologies. We are focusing on software infrastructure solutions, so coming from the deep, deep layers in the car, up to the HMI, up to the user interface, and providing there specific technologies for really building the basis, and able our customers to focus on their innovations. So this is car infrastructure software. This is software for autonomous driving, as you said. And this is application software mainly in the tooling to create fancy and good-looking user interfaces in modern vehicles. >> Yeah, wow, 30 years. You know most people don't think about software that long in the automotive industry. Of course anybody that owned a car understands that a lot of times it no longer, ya know, people going under the hood, but they're plugging something in and going on a computer, understand what that is. If you could, give us a little bit, what are the trends going on? We've been talking for the last couple a years, if you talk from an autonomous vehicle stand point. Probably people have seen the five stages model that's been put out there, everything from some driver-assist technologies, to a fully autonomous vehicle. But what are you seeing, your software, the companies you supply to and the users, what's happening there? >> So, I would class the trends at the moment in our industry in three blocks. There is electrification, where software is for sure playing a role, but is more used as a supporting technology. Here dominating innovation is coming from other technologies like battery, fuel cells, charging mechanisms, and so on. But then the second trend and the third trend, automated driving and connectivity, to really make the car part of the internet, these are two mega trends where software is dominating the scene, and really also dominating the value of the car as well. And I think these are the trends. We need for all of those to develop new car connectors, similar to server infrastructures already, so that you can seamlessly integrate applications, services from the cloud into the car. And I think these are the trends. And the partnership we are the moment working with SUSE is really coming into play as well to combine experiences from other industries, from other technologies, open source technologies with the embedded world. And create added value for our customer. >> Yeah so let's dig into that SUSE partnership a little bit. Obviously community is a big thing that's talked about there, at the show and from SUSE's customers. There's what can we learn, what is the role of open source, and how do we really enable innovation? So what's important about the partnership with SUSE? >> I think, let me give a little bit of a background. So when becoming an IT device, the amount of software, the complexity is increasing like hell. What he have at the moment, round about 10% created by software in the car, we will see 30% value created by software in 10 years from now. And this is done by a disruptive change in the development model. At the moment we stopped developing functions and features at the point when we introduce the car into the market. This will completely change. Just think about a mobile device like I have it here in my hand. During the whole life cycle of this device, which is of course much shorter than the life cycle of a car, you will innovate and update functions here. This will also be introduced in the next generation, which is under development at the moment, of cars. So that you can update applications, new services during the whole life cycle of the car. And this requires new platforms. It doesn't stop at the introduction of the car. It will continue over a real, real long period of time, years it takes, even. We have a long maintenance cycles. And therefore you need to have new partnership models, and also other technologies where this is already applied with other technologies in other industries. And here our partnership really comes into play, where we need to even get other talent pools. other pools of creativity, other pools of and forces of innovation, so that we really enable with existing methods, new methods, our customers to focus on their differentiating functions to compete against their competitor. And here exactly our partnership is targeting it. >> Okay so it sounds like we're talking specifically Linux means that there's a common underlying programming model, and that there's a skill set pool out there. Am I getting that right? >> Yes, correct. At the moment, so the automotive industry stands for reliable, high performance, high quality of cars and maintaining these features and essential functions over a long, long period of time. But when using embedded technologies, you are endangered always to re-implement it again and again and reuse is not necessarily that what is implemented here from one generation to the other, completely innovated sometimes, And here with other technologies, like you're doing with Linux for example, an open source, you open up a complete new field of innovation and creativity, and of course also access to talent pools, which is very much limited at the very moment in the embedded world as well. >> Alex, I'm curious how Elektrobit thinks about data. Number one, all the training data, how AI is done. Is there any industry sharing going on with that discussion? Let's start there and then maybe we'll talk a little bit about security when we get through the basic data points. >> (laughs) Yeah so, indeed, just think about cars. One of the most accurate sensor in our environment, with all the sensors you have, camera sensors, radio sensors, liter sensors, and so on and so forth, which create a hell lot amount of data, a terabyte by day. And of course this is something which needs to be shared, because the road infrastructure, we talked about this beforehand, is the same independent, whether it's a BMW car, whether it's a GM car, whether it's a Ford car, or a Daimler car, or a Toyota. So it's for all the cars the same car infrastructure. And of course there's a lot of discussion ongoing to share this data. Although now when making business out of that, the business model needs to, as you mentioned, for sure recognize and respect the privacy of the data in order to make business out of that. >> Excellent-- >> So then--Sorry >> Please, please continue. >> So yes, I think there is discussion ongoing. And already in, for example, in map data and traffic control, there is already ongoing the share of the data amongst the manufacturers as well. >> Excellent. And of course, security is paramount. When I look at Elektrobit, cyber security is prominent in the automotive discussion. How does that play in? What's the experience that you've had there from the security side. >> Yeah, so Elektrobit, so we built up our security, but really coming from inside the car. Now three years ago we acquired a company with out mother company together which is now integrated and consolidated within Elektrobit. It's called Argus Cyber Security from Tel Aviv in Israel. And with that we are now able to really provide solutions, end to end solutions from deep inside the car up to the cloud, so that the data stream is secure to the highest standards of security, of course. And this is, on the long side, really securing remote control, maintenance of the car, but also then privacy in terms when you download new services, when you provide information into the cloud where you are. For example we talked abut this data as new currency from the sensors existing in the car. So for that reason exactly we acquired this company with their technologies we are able to provide end to end solutions also for the existing software we are providing to our customers. >> Right, Alex, I'm curious just when you talk about autonomous vehicles, anything distinct about Europe? I think about the challenge and the opportunity. Number one, you're in Germany. You've got some of the best highways in the world. Well thought-out, really well architected. But throughout Europe you also have some the oldest cities where it could be really challenging to traverse. So anything different you might be able to share with our audience about what we should look for for that journey of autonomous vehicle in Europe? >> So... basically your question, already lined it out. So yes, I think autonomous driving and it's starting with functions like hybrid pilot so that you really create a kind of a clean room, where you have a very well-defined environment, where you can start to drive autonomous, and really hands off, eyes off, so level three, level four. In old cities, the structure is yeah, grown, grown over hundreds of years. So it's for sure not foreseen for autonomous driving, at that point in time. Or let's say at that point in time you had an autonomous vehicular horse which found all the time the stable. But nowadays it's a little bit different. So the more difficult environment is for sure the center of cities. And there it will take a while. But we are on the go by going really step by step from a very well-defined environment like a highway, where you can define certain use cases. And with the evolution of sensors, with the evolution of algorithms, with the evolution of processing power, then go step by step to a more complex environment like inner cities. >> Excellent. What should people be looking for when it comes to autonomous vehicles? What can you give us on the next 12 to 24 months, what you're expecting in the industry? >> So I think at the moment, I think in the 12 to, we're still in the face when it comes to autonomous driving, we have driver assistance functions evolving from there. A level two, level two plus. Level three functions where you really then have hands off, will probably come in two, three, four years. Here it's not only the industry by itself who is the limiting factor, but also the regulations on the outside. We just recently saw the announcement of Audi that homologation related to topics at the moment not clear. This is also to be considered. Technology is already prepared, ie, I'm now, even with driver-assistance functions, able to drive. I had an experience with my car by 200km/hr around the curve, and pulling the steers a little bit off So it's still in the face. You have to be aware that you can control. So the function itself is already existing. But homologation that you really can do this for more than 10 seconds, this is the critical thing. And really be prepared techonology for all the eventual things. So here we have limiting factors also from the regulations around that. And this is basically what we have to deal with. So just recently announced by Audi A8 in the introduction. >> Excellent stuff. All right, Alex, I want to give you the final word. Just share with the audience at SUSECON, what it means for Elektrobit to participate in this partnership. >> Yeah, I think the main thing of this partnership is really that we... We are enabled to really provide and infrastructure which fulfills the complete requirements of the car industry. So long-term maintenance, enablement of secure downloads during the whole life cycle of the car, and reusabilty, backward compatibility which is very important thing as well, when you produce technologies for products which have a very long product life cycle. And with the experience SUSE brings into play from other industries, with their solutions, with their Linux distributions and container technologies, with our experience from the automotive industry, I'm really sure that with that partnership, we enable our customers to focus on their innovations, and we enable ourselves to provide the basic solutions for the industry, and for... new future intelligent vehicles. >> All right, well, thank you so much for sharing all of the updates. Fascinating stuff. Thank you so much for joining. >> Thank you, Stu, for inviting me. >> All right, lots more coverage from SUSECON Digital '20. I'm Stu Miniman and thank you for watching theCUBE. (upbeat music)

from around the globe it's the cube with digital coverage of Red Hat summit 2020 brought to you by Red Hat hi I'm Stu min a man and this is the cubes coverage of Red Hat summit 2020 of course this year the event is happening all online and that gives us an opportunity to meet with red hat executives customers partners and practitioners where they are around the globe in this segment one of our favorites ever years we're talking to the women in open source and joining me for this segment first of all we have Elissa and Alexander who is the executive vice president and chief people officer of Red Hat this award fit thunder her domain dallisa it is great to see you again thanks so much for joining us thank you so much for having us all right and we have two of the Award winners so first if you see right next bit Elissa we have an epic Sain who's a doctor and PhD candidate in clinical neuroscience at the University of Gothenburg coming to us from Sweden method great to see you thank you very much all right we also have Megan Burge Sinicki who is a manager of research and operations at the open source program office at Google Megan thank you so much for joining us off though thanks for having me all right so dallisa let me hand it off to you is give our audience a little bit if they're not familiar with whipping an open source what the initiative is the community and you know what might have changed from previous years when we've talked about this sure so we realized that the tech industry is a great industry for diverse populations but a lot of diverse populations don't realize that and so as the open source leader we wanted to shine a light on the contributions that some of our underrepresented populations are making an open source that trying to inspire more people to join communities to participate to contribute we know that more diverse populations help us to innovate more rapidly they help us to solve more problems and so it's really important especially today with what's happening in the world lots of important problems to solve that we really invite more of our other upper sort of populations to join in the communities awesome so absolutely there there are lots of people that volunteer there are lots of people that do it as their day job Megan why don't we fuck you have a roll open source first Google as a strong legacy and open source in general so tell us a little bit about you know what you were working on and what you're being recognized for here yeah well a lot of the recognition comes from my work with the Drupal Association I had been with Drupal for 8 years hoping to build that foundation in supporting that community and lots of different ways from fundraising to community events running sprints and helping with their developer tools and so that was a lot what the award was based on and now I'm at Google and I've been here for about a year and a half and I run their research and operations and so Google is an expression of open source and we have thousands of people using thousands of projects and we want to make sure they do it well they feel supported that we are good citizens in the projects that we participate in and so my group provides the operational support to make sure that happens you know you know what one of the things that's always fascinating when I go to Red Hat there's so many projects there's so many participants from various walks of life last year at the show there was a lot of discussion of you know it was a survey really and said that you know the majority of people that tribute now it's actually part of their job as opposed to when I think back you know you go back a couple of decades ago and it was like oh well in my spare time or down in my basement I'm contributing here so maybe talk a little bit about the communities and you know what what Megan is embodying CSUN she worked on project now she's working for obviously a good partner of Red Hat's that does a lot of open source yeah I love the way she described what her role is at Google and that it's fascinating and Google has been really a huge contributor in the community for in communities for years and years so I think that what we're seeing with the communities and people saying yeah now it's part of my day job is that you know 20 years ago the idea that open-source development would be kind of on par with proprietary development and on par in terms of being used in the enterprise and the data center was something that I think many people questioned proprietary software was the way that most people felt comfortable making sure that their intellectual property is protected and that users could feel comfortable using it within the parameters required so that was the way it was 20 years ago and then now you think about you know most companies there is some form of open source that is part of their infrastructure so now open source is no longer you know that disrupter but it's really a viable alternative and organizations really want to use both they want to have some propriety or they want to have some open sources so that means like every company is going to need to have some need to understand how to participate in communities how to influence communities and Red Hat's a great partner in helping enterprise customers to be able to understand what those red Nets might look like and then helping to kind of harden it make sure things that they need to have application city to have certified or certified and make it really usable in a way they're comfortable with in the enterprise that's kind of special Red Hat place but it's just a tribute to where we come in a world in terms of open source being really accepted and thriving and it helps us to innovate much more rapidly yeah and there's there's no better way to look at not only where we are but where we're going then talk about what's happening in the academic world so that gives it brings us Aneta so you are the academic award winner you're a PhD candidate so tell us a little bit about your participation and open source what it means to be part of this community my PhD project involves using virtual reality to measure the arm movements of people with stroke so we have participants coming in into our lab so they we're these 3d glasses and then they start seeing virtual objects in the 3d space and they use their hands to touch at these targets and make them disappear and we have all these movements data specially interpreters and then we write code and analyze the data and find out how much they have recovered within one year after stroke this is my PhD project but my involvement with open source happens they before like in starting from 2010 I have been editing Wikipedia and I have been writing several articles related to medicine and healthcare so that is where I started with open open knowledge and then I moved on words and after my medical studies I moved to research and worked on this awesome project and so there are multiple ways by which I have engaged with open source that's far that's awesome my understanding is also some of the roots that you had and some of the medical things that you're doing have an impact on what's happening today so obviously we're all dealing with the global pandemic in Koba 19 so I'd like to hear you know what your involvement there you know your data obviously is politically important that we have the right data getting to the right people as fast as possible definitely yes right now I'm working on writing creating content for Wikipedia writing on articles related to Kobe 19 so I mostly work on writing about its socio-economic impact writing about Kobe 19 testing and also about the disease in general mental health issues surrounding that social stigma associated began with it and so forth so I use all these high-quality references from the World Health Organization the United Nations and also from several journals and synthesize them and write articles on Wikipedia so we have a very cool project called wiki project code 19 on Wikipedia where people who are interested in writing articles creating data uploading images related to poet 19 come together and create some good content out of it so I am a very active participant there alright and making my understanding is you you also have some initiatives related to kovat 19 maybe you can tell us a little bit about those yeah well one I'm loosely affiliated with this kovat act now and that is a combination of developers data scientists epidemiologists and US state government officials and it's looking at how was the curve look like and how does that curve get flattened if governor's made decisions faster or differently than what they're making today and how does it impact the availability of ICU beds and ventilators and so that is a tool that's being used today by many decision-makers here in the US and my contribution to that was they needed some resources I reached into Google and found some smart generous volunteers that are contributing to the dataset and actually I just connected with Neda do this award program and now she's connected and is gonna start working on this as well yes oh that's fantastic yeah I mean dallisa you know we've known for a long time you want to move fast if you want to connect you know lots of diverse groups you know open sources is an important driver there what what else are you seeing in your group you know with your hat is the the people officer you know obviously this is a big impact not only on all of your customers partners but on fun Red Hatters themselves well it is a huge impact we're so fortunate that we have some experience working remotely we have about 25 percent of our population that historically works remotely so we have that as a foundation but certainly the quick move the rapid move to really thinking about our people first and having them work from home across the globe that is unprecedented and at this point we have some individuals who have been working from home for many many many week and others that are really in entering their fourth week so we're starting to have this huge appreciation for what it's like to work remotely and what we can learn about more effective inclusion so I think you know back to the idea of women and open source and diversity inclusion one of the things you may always prided ourself in is we focus on inclusion and we think about things like okay if the person is not in the room with their remote let's make sure for including them let's make sure they get to speak first etcetera well now we're learning what it's really like to be remote and for everyone to be remote and so we're creating this muscle as an organization I think most organizations are doing this right getting a muscle you didn't have before we really really having to think about inclusion in a different way and you're building a capability as an organization that you didn't have to appreciate those that are not in the room and to make sure they are included because no one's in the room you know we're really important pieces and dallisa you know one of the things that that's always great about Red Hat summit is you you bring together all these people as we just heard you know that your two Award winners here you know got connected through the awards so maybe give us a little bit of a peek as to what sort of things the community can still look forward to how they can continue to connect even though we're all going to be remote for this event yeah this event is is it going to be great event and I hope everyone joins us along our journey we are fortunate that Red Hat you know as the open source leader really wants to take a leadership position in thinking about how we can shine a light on opportunities for us to highlight the value of diversity and inclusion and so we've got a number of events not throughout the summit that we'd love people to join in and we're going to be celebrating our women and open-source again at our women's leadership community lunch is now not a lunch it is now a discussion unless you're having your lunch that you can check your desk but we're having a great conversation at that event I mean by people to join in and have a deeper conversation and also another look at our women in open source Award winners but these Award winners are just so amazing every year that applications that are submitted are just more and more inspiring and all the finalists were people that are so impressive so I love the fact that our community continues to grow and that they're more and more impressive people that are joining the community and that they're making those connections so that together we can you know really shine a light on the value that women bring to the communities and continue to inspire other underrepresented groups to join in and participate then a you know research obviously is an area where open-source is pretty well used but just give us a little bit of viewpoint from your standpoint yourself and your peers you know I would think from the outside that you know open sourced is just kind of part of the fabric of the tools that you're using is it something that people think specifically about a course or does it just come naturally that people are you know leveraging using and even contributing what what's available the tool I'm using is called cuteness it's an open source tool written in Python and so that gives me the possibility to have a look in deeper into the code and see what's actually inside for example I would like to know how what is the size of the target that is shown in the virtual space and I can fit know that correctly to the millimeters because it's available to me in open source so I think these are the advantages which researchers see when they have tools open-source tools and at the same time there's also a movement in Sweden and in most of Europe where they want the researchers are asking for publishing their articles in open access journals so they want most of their research be published as transparent as possible and there is also this movement where people want researchers want to have their data put in some open data city so that everybody can have a look at it and do analysis on the data and build up on that data if other people want to so there's a lot going from the open access side and knowledge side and also the open source side in the research community and I'm looking forward to what probably 19 will do to this movement in future and I am sure people will start using more more and more open-source tools because after the Manderly yeah making I'm curious from your standpoint when I think about a lot of these communities you know meetups are just kind of some of the regular fabric of how I get things done as well as you know just lots of events tie into things so when you're talking to your colleagues when you're talking to your peers out there how much is kind of the state of reality today having an impact in any any learnings that you can share with gaudí yeah that is definitely a challenge that we're going to figure out together and I am part of a group called Foss responders we are reaching out to projects and listening to their needs and amplifying their needs and helping to get them connected with resources and one of the top three areas of need include how do I run an online community event how do I replace these meetups and what is wonderful is that groups have been moving in this direction already and so who would release a guide of how they run online events and they provide some tooling as well but so has WordPress put out a guide and other projects that have gone down this path and so in the spirit of open source everyone is sharing their knowledge and Foss responders is trying to aggregate that so that you can go to their site find it and take advantage of it yeah definitely something I've seen one of the silver linings is you know these communities typically have been a lot of sharing but even more so everybody's responding everybody's kind of rallying to the cause don't want to give you the final word obviously you know this is a nice segment piece that we usually expect to see at Red Hat summit so what else do you want to help share where the community is final closing thoughts well I think that you know we're not done yet we have been so fortunate to be able to highlight you know the contributions that women make to open source and that is a honor that we get to take that role but we need to continue to go down this path we are not we're not done we have not made the improvement in terms of the the representative in our communities that will actually foster all of the improvements and all the solutions that need to happen in the world though we're going to keep down this pathway and really encourage everyone to think through how you can have a more inclusive team how you can make someone feel included if you're participating in a community or in an organization so that we really continue to bring in more diversity and have more innovation well excellent thank you so much Alisa for sharing it thank you too - both of you Award winners and really look forward to reading more online definitely checking out some of the initiatives that you've shared valuable pieces that hopefully everybody can leverage all right lots more coverage from Red Hat summit 2020 I'm Stu minimun and as always thank you for watching the cube [Music]

(upbeat music) >> Live, from Washington DC. It's theCUBE. Covering AWS Public Sector Summit. Brought to you by Amazon Web Services. >> Welcome back everyone to theCUBE's live coverage of the AWS Public Sector Summit here in Washington DC. I'm your host Rebecca Knight, co-hosting alongside of John Furrier. We are excited to welcome to the program, General Keith Alexander former NSA Director, the first Commander to lead the US Cyber Command, Four-star General with a 40 year career. Thank you so much for coming theCUBE, we are honored, we are honored to have you. >> It is an honor to be here. Thank you. >> So let's talk about cyber threats. Let's start there and have you just give us your observations, your thoughts on what are the most pressing cyber threats that keep you up at night? >> Well, so, when you think about threats, you think about Nation States, so you can go to Iran, Russia, China, North Korea. And then you think about criminal threats, well all the things like ransomware. Some of the Nation State actors are also criminals at night so they can use Nation State tools. And my concern about all the evolution of cyber-threats, is that the attacks are getting more destructive, the malware has more legs with worms and the impact on our commercial sector and our nation, increasingly bigger. So you have all those from cyber. And then I think the biggest impact to our country is the theft of intellectual property, right. That's our future. So you look out on this floor here, think about all the technical talent. Now imagine that every idea that we have, somebody else is stealing, making a product out of it, competing with us, and beating us. That's kind of what Huawei did, taking CISCO code to make Huawei, and now they're racing down that road. So we have a couple of big issues here to solve, protect our future, that intellectual property, stop the theft of money and other ideas, and protect our nation. So when you think about cyber, that's what I think about going to. Often times I'll talk about the Nation State threat. The most prevalent threats is this criminal threat and the most, I think, right now, important for us strategically is the theft of intellectual property. >> So why don't we just have a digital force to counter all this? Why doesn't, you know, we take the same approach we did when we, you know, we celebrated the 75th anniversary D-day, okay, World War II, okay, that was just recently in the news. That's a physical war, okay. We have a digital war happening whether you call it or not. I think it is, personally my opinion. I think it is. You're seeing the misinformation campaigns, financial institutions leaving England, like it's nobody's business. I mean it crippled the entire UK, that like a big hack. Who knows? But its happening digitally. Where's the forces? Is that Cyber Command? What do you do? >> So that's Cyber Command. You bring out an important issue. And protecting the nation, the reason we set up Cyber Command not just to get me promoted, but that was a good outcome. (laughing) But it was actually how do we defend the country? How do we defend ourselves in cyber? So you need a force to do it. So you're right, you need a force. That force is Cyber Command. There's an issue though. Cyber Command cannot see today, attacks on our country. So they're left to try to go after the offense, but all the offense has to do is hit over here. They're looking at these sets of targets. They don't see the attacks. So they wouldn't have seen the attack on Sony. They don't see these devastating attacks. They don't see the thefts. So the real solution to what you bring up is make it visible, make it so our nation can defend itself from cyber by seeing the attacks that are hitting us. That should help us protect companies in sectors and help us share that information. It has to be at speed. So we talk about sharing, but it's senseless for me to send you for air traffic control, a letter, that a plane is located overhead. You get it in the mail seven days later, you think, well-- >> Too late. >> That's too late. >> Or fighting blindfolded. >> That's right. >> I mean-- >> So you can't do either. And so what it gets you to, is we have to create the new norm for visibility in cyber space. This does a whole host of things and you were good to bring out, it's also fake news. It's also deception. It's all these other things that are going on. We have to make that visible. >> How do you do that, though? >> What do you do? I do that. (laughing) So the way you do it, I think, is start at the beginning. What's happening to the network? So, on building a defensible framework, you've got to be able to see the attacks. Not what you expect, but all the attacks. So that's anomaly detection. So that's one of the things we have to do. And then you have to share that at network speed. And then you have to have a machine-learning expert system AI to help you go at the speeds the attacker's going to go at. On fake-news, this is a big problem. >> Yeah. >> You know. This has, been throughout time. Somebody pointed out about, you know, George Washington, right, seven fake letters, written to say, "Oh no, I think the King's good." He never wrote that. And the reason that countries do it, like Russia, in the elections, is to change something to more beneficial for them. Or at least what they believe is more beneficial. It is interesting, MIT has done some studies, so I've heard, on this. And that people are 70% more like to re-Tweet, re-Tweet fake news than they are the facts. So. >> Because it's more sensational, because it's-- >> That's food. It's good for you, in a way. But it's tasty. >> Look at this. It's kind of something that you want to talk about. "Can you believe what these guys are doing? "That's outrageous, retweet." >> Not true. >> Not true. Oh, yeah, but it makes me mad just thinking about it. >> Right, right. >> And so, you get people going, and you think, You know, it's like going into a bar and you know, you go to him, "He thinks you're ugly." and you go to me, and you go, "He thinks you're ugly." (laughs) And so we get going and you started it and we didn't even talk. >> Right, right. >> And so that's what Russia does. >> At scale too. >> At scale. >> At the scale point. >> So part of the solution to that is understanding where information is coming from, being able to see the see the environment like you do the physical environment at speed. I think step one, if I were to pick out the logical sequence of what'll happen, we'll get to a defensible architecture over the next year or two. We're already starting to see that with other sectors, so I think we can get there. As soon as you do that, now you're into, how do I know that this news is real. It's kind of like a block-chain for facts. How do we now do that in this way. We've got to figure that out. >> We're doing our part there. But I want to get back to this topic of infrastructure, because digital, okay, there's roads, there's digital roads, there's packets moving round. You mentioned Huawei ripping off CISCO, which takes their R and D and puts it in their pockets. They have to get that. But we let fake news and other things, you've got payload, content or payload, and then you've got infrastructure distribution. Right, so, we're getting at here as that there are literally roads and bridges and digital construction apparatus, infrastructure, that needs to be understood, addressed, monitored, or reset, because you've had email that's been around for awhile. But these are new kinds of infrastructure, but the payload, malware, fake news, whatever it is. There's an interaction between payload and infrastructure. Your thoughts and reaction to that as a Commander, thinking about how to combat all this? >> I, my gut reaction, is that you're going to have to change, we will have to change, how we think about that. It's not any more roads and avenues in. It's all the environment. You know, it's like this whole thing. Now the whole world is opened up. It's like the Matrix. You open it up and there it is. It's everything. So what we have to do is think about is if it's everything, how do we now operate in a world where you have both truths and fiction? That's the harder problem. So that's where I say, if we solve the first problem, we're so far along in establishing perhaps the level so it raises us up to a level where we're now securing it, where we can begin to see now the ideas for the pedigree of information I think will come out. If you think about the amount of unique information created every year, there are digital videos that claim it's doubling every year or more. If that's true, that half of, 75% of it is fiction, we've got a big road to go. And you know there is a lot of fiction out there, so we've got to fix it. And the unfortunate part is both sides of that, both the fiction and the finding the fiction, has consequences because somebody says that "A wasn't true, "That person, you know, they're saying, he was a rapist, "he was a robber, he was a drugger," and then they find out it was all fake, but he still has that stigma. And then the person over here says, "See, they accused me of that. "They're out to get me in other areas. "They can exclaim what they want." >> But sometimes the person saying that is also a person who has a lot of power in our government, who is saying that it's fake news, when it's not fake news, or, you know what, I-- >> So that's part of the issue. >> It's a very different climate >> Some of it is fake. Some of it's not. And that's what makes it so difficult for the public. So you could say, "That piece was fake, "maybe not the other six." But the reality is, and I think this is where the media can really help. This is where you can help. How do we set up the facts? And I think that's the hardest part. >> It's the truth. >> Yeah, yeah. >> It's a data problem. And you know, we've talked about this off camera in the past. Data is critical for the systems to work. The visibility of the data. Having contextual data, the behavioral data. This gets a lot of the consequences. There's real consequences to this one. Theft, IP, freedom, lives. My son was video-gaming the other day and I could hear his friends all talking, "What's your ping start word? "What's your ping time? "I got lag, I'm dead." And this is a video game. Military, lagging, is not a game. People are losing their lives, potentially if they don't have the right tactical edge, access to technology. I know this is near and dear to your heart. I want to get your reaction. The Department of Defense is deploying strategies to make our military in the field, which represents 85% infantry, I believe, some statistic around that number, is relying on equipment. Technology can help, you know, that. Your thoughts on, the same direction. >> Going to the Cloud. Their effort to go to the Cloud is a great step forward, because it addresses just what you're saying. You know, everybody used to have their own data centers. But a data center has a fixed amount of computational capability. Once you reach it, you have to get another data center, or you just live with what you've got. In the Cloud if the problem's bigger, elasticity. Just add more corridors. And you can do things now that we could never do before. Perhaps even more importantly, you can make the Clouds global. And you can see around the world. Now you're talking about encrypted data. You're talking about ensuring that you have a level of encryption that you need, accesses and stuff. For mobile forces, that's the future. You don't carry a data center around with an infantry battalion. So you want that elasticity and you need the connectivity and you need the training to go with it. And the training gets you to what we were just talking about. When somebody serves up something wrong, and this happened to me in combat, in Desert Storm. We were launched on, everybody was getting ready to launch on something, and I said, "This doesn't sound right." And I told the Division Commander, "I don't agree. "I think this is crazy. "The Iraqis are not attacking us down this line. "I think it's old news. "I think somebody's taken an old report that we had "and re-read it and said oh my God, they're coming." And when we found out that was a JSTARS, remember how the JSTARS MTI thing would off of a wire, would look like a convoy. And that's what it was. So you have to have both. >> So you were on the cusp of an attack, deploying troops. >> That's right. >> On fake information, or misinformation, not accurate-- >> Old information. >> Old information. >> Old information. >> Old, fake, it's all not relevant. >> Well what happens is somebody interprets that to be true. So it gets back to you, how do you interpret the information? So there's training. It's a healthy dose of skepticism, you know. There are aliens in this room. Well, maybe not. (laughing) >> As far as we know. >> That's what everybody. >> But what a fascinating anecdote that you just told, about being in Desert Storm and having this report come and you saying, "Guys, this doesn't sound right." I mean, how often do you harken back to your experience in the military and when you were actually in combat, versus what you are doing today in terms of thinking about these threats? >> A lot. Because in the military, when you have troops in danger your first thought is how can I do more, how can I do better, what can I do to get them the intelligence they need? And you can innovate, and pressure is great innovator. (crunching sound) And it was amazing. And our Division Commander, General Griffith, was all into that. He said, "I trust you. "Do whatever you want." And we, it was amazing. So, I think that's a good thing. Note that when you go back and look at military campaigns, there's always this thing, the victor writes the history. (laughing) So you know, hopefully, the victor will write the truthful history. But that's not always the case. Sometimes history is re-written to be more like what they would like it to be. So, this fake news isn't new. This is something where I think journalists, historians, and others, can come together and say, "You know, that don't make sense. "Let's get the facts." >> But there's so much pressure on journalists today in this 24-hour news cycle, where you're not only expected to write the story, but you're expected to be Tweeting about it, or do a podcast about it later, to get that first draft of history right. >> So it may be part of that is as the reporter is saying it, step back and say, "Here's what we've been told." You know, we used to call those a certain type of sandwich, not a good-- (laughing) If memory serves it's a sandwich. One of these sandwiches. You're getting fed that, you're thinking, "You know, this doesn't make sense. "This time and day that this would occur." "So while we've heard this report. "It's sensational. "We need to go with the facts." And that's one of the areas that I think we really got to work. >> Journalism's changing too. I can tell you, from we've talked, data drives us. We've no advertising. Completely different model. In-depth interviews. The truth is out there. The key is how do you get the truth in context to real-time information for those right opportunities. Well, I want to get before we go, and thanks for coming on, and spending the time, General, I really appreciate it. Your company that you've formed, IronNet, okay, you're applying a lot of your discipline and knowledge in military cyber and cutting-edge tech. Tell us about your company. >> So one of the things that you, we brought up, and discussed here. When I had Cyber Command, one of the frustrations that I discussed with both Secretary Gates and Secretary Panetta, we can't see attacks on our country. And that's the commercial sector needs to help go fix that. The government can't fix that. So my thought was now that I'm in the commercial sector, I'll help fix the ability to see attacks on the commercial sector so we can share it with the government. What that entails is creating a behavioral analytic system that creates events, anomalies, an expert system with machine-learning and AI, that helps you understand what's going on and the ability to correlate and then give that to the government, so they can see that picture, so they have a chance of defending our country. So step one is doing that. Now, truth and lending, it's a lot harder than I thought it would be. (laughing) You know, I had this great saying, "Nothing is too hard "for those of us who don't have to do it." "How hard can this be?" Those were two of my favorite sayings. Now that I have to do it, I can say that it's hard, but it's doable. We can do this. And it's going to take some time. We are getting traction. The energy sector has been great to work with in this area. I think within a year, what we deploy with the companies, and what we push up to the Cloud and the ability to now start sharing that with government will change the way we think about cyber security. I think it's a disruptor. And we have to do that because that's the way they're going to attack us, with AI. We have to have a fast system to defend. >> I know you got to go, tight schedule here, but I want to get one quick question in. I know you're not a policy, you know, wonk, as they say, or expert. Well, you probably are an expert on policy, but if we can get a re-do on reshaping policy to enable these hard problems to be solved by entrepreneurs like yourself expertise that are coming into the space, quickly, with ideas to solve these big problems, whether it's fake news or understanding attacks. What do the policy makers need to do? Is it get out of the way? Do they rip up everything? Do they reshape it? What's your vision on this? What's your opinion? >> I think and I think the acting Secretary of Defense is taking this on and others. We've got to have a way of quickly going, this technology changes every two years or better. Our acquisition cycle is in many years. Continue to streamline the acquisition process. Break through that. Trust that the military and civilian leaders will do the right thing. Hold 'em accountable. You know, making the mistake, Amazon, Jeff Bezos, says a great thing, "Go quickly to failure so we can get "to success." And we in the military say, "If you fail, you're a dummy." No, no, try it. If it doesn't work, go on to success. So don't crush somebody because they failed, because they're going to succeed at some point. Try and try again. Persevere. The, so, I think a couple of things, ensure we fix the acquisition process. Streamline it. And allow Commanders and thought leaders the flexibility and agility to bring in the technology and ideas we need to make this a better military, a better intelligence community, and a better country. We can do this. >> All right. All right, I'm thinking Rosie the Riveter. We can do this. (laughing) >> We can do it. Just did it. >> General Alexander, thank you so much for coming on the show. >> Thank you. >> I'm Rebecca Knight for John Furrier. Stay tuned for more of theCUBE. (electronic music)

>> Announcer: Live from Boston, Massachusetts, it's theCUBE covering Red Hat Summit 2019. Brought to you by Red Hat. >> Welcome back to our coverage here on theCUBE of Red Hat Summit 2019. We're live in Boston right now, and I'm joined by a couple of award winning professionals. And we're looking forward to hearing what their story is because it's fascinating on both fronts. And also by DeLisa Alexander who has a great job title at Red Hat. Chief People Officer. I love that title. DeLisa, thanks for joining us. >> Thanks for having us. >> Also with us, Limor Fried who is the and founder and lead engineer of Adafruit and Saloni Garg who is an undgergrad student, third year student, at the LNM Institute of Technology. And that's in Jaipur, India. So Saloni, glad to have you with us. And Limor, a pleasure as well. >> Thank you. >> And you're all lit up. You've got things going on there, right? >> I'm glowing, we're gonna get all into that. >> We'll get into that later. First, let's talk about the award that, they're two women in open-source are our winners this year. On the community side, Limor won, on the academic side, Saloni won, so talk about the awards if you would, DeLisa. The process and really what you're trying to do with recognizing these kinds of achievements. >> Well, this is our fifth year for the Women in Open-Source Award. So after this period of time, I can tell you what we wanna do is make an impact by really fostering more diverse communities, particularly gender diverse in open-source. And so that's the whole goal. Five years into it, what we've discovered is that when you really focus on diversity and inclusion within a community, you actually can make an impact. And the thing that's so exciting this year is that our award winners are really evidence of that. >> So talk about the two categories then if you would please. You have community on one side, academics on the other. It appears to be pretty clear cut what you're hoping to achieve there by recognizing an active contributor, and then somebody who is in the wings and waiting for their moment. But go ahead and fill in a little bit about, >> Yeah, absolutely. >> Limor and Saloni too about, why are they here. >> Limor: Why am I here? >> Yes, well, really what we're trying to do is create role models for women and girls who would like to participate in technology but perhaps are not sure that that's the way that they can go. And they don't see people that are like them, so there's less a tendency to join into this type of community. So with the community award winner, we're looking at the professional who's been contributing to open-source for a period of time. And with our academic winner, we're looking to score more people who are in university to think about it. And, of course, the big idea is you'll all be looking at these women as people that will inspire you to potentially do more things with open-source and more things with technology. We've been hearing for many, many years that we definitely need to have more gender diversity in tech in general and in open-source. And Red Hat is kind of uniquely situated to focus on the open-source community, and so with our role as the open-source leader, we really feel like we need to make that commitment and to be able to foster that. >> Well, it makes perfect sense. Obviously. Great perfect sense. Saloni, if you would, let's talk first about your work. You've been involved in open-source for quite some time. I know you have a lot of really interesting projects that you're working on right now. We'll get to that in a bit, but just talk about, I guess, the attraction for you in terms of open-source and really kind of where that came from originally through your interest in stem education. >> Okay, so when I first came to college, I was really influenced to contribute to open-source by my seniors. They have already selected in programs like Google Summer of Code Outreach channel, so they actually felt empowered by open-source. So they encouraged me to join it too. I tried open-source, and I feel really, like, I'm a part of something bigger than myself. And I was helped greatly by my seniors, so I feel it's my duty to give it back to my juniors and to help them when they need it so that they can do wonders, yeah. >> Great. And Limor, for you, I know you founded the company. 100% female owned. You've got-- >> Yeah, 100% me. >> Yeah, right. 100% you. >> It's my fault. >> Right. Well, I wasn't going to blame you. I'll credit you instead. >> Yeah, that's our big thing. We wanna change. Get blame to get credit. >> Right. It's all about credit. >> More positive. >> So 100 employees? Is that right? >> 100, 150, yep. >> Okay, talk a little bit about kind of the origin, the genesis of the company and where that came from and then your connection on the open-source side. >> Well, I, yeah, so I grew up actually in Boston. So I've lived here a very long time. >> You said like a block from here. Two blocks. >> I used to live, actually, yes, in South Station nearby. I used to live by the Griffin Book line, and so Wilson has a very strong open-source community, you know. Ephesoft is here. And, yeah, that's kind of the origins of a lot of this free software and open-source software community. And when I went to school, I ended up going to MIT, and the open-source software and open-source technology is kind of part of, like, the genetics there. There's actually this thinking that you wouldn't do it. It's kind of by default. People write code, you open-source, you release it. There's a culture of collaboration. Scientists, engineers, students, researchers. All working together and sharing code. And when I was in school, so I had to take Thesis. I really didn't wanna do it, and so instead, I started building, like, MP3 players and video games. Taking all the engineering that I was studying and, like, not doing the work I was supposed to be doing. But instead, I was having fun and building cool electronic parts, and I would publish these projects online. I had, like, a MediaLab webs page, and I would publish, you know, here's all the chips and the schematics and the layout. And people sort of started coming up with the idea of open-source hardware. Let's take the philosophy of open-source software where we release the source code. But, in here, you release CAD files, firmware, layouts, 3D models. And so I did that, and I was publishing here's how you make this, like, Lite-Brite toy for Burning Man or an MP3 player or a cell phone jammer. All these fun projects, and people would end up contacting me and saying, hey, these are really cool projects. I would like to build this project myself, but unlike software where you just, like, type in, like, make, config, and compile and all that. You actually have to buy parts, you have to get these physical things. And so they said, you know, could you sell me a kit, like a box, where we'd get it and take it home and be able to build it. And I was totally like, no, I'm busy. I have to, like, not write this thesis. >> That's not what I do. >> But eventually, I did write the thesis. And then I was really stuck because I'm like, now what do I do? So I ended up selling kits. So I sold the synthesizer kits and such, and I did an art fellowship and stuff. And then, eventually, I was kind of like, this is, I was doing, you know, it's, you kind of fall into business by accident because if you knew what you were getting into, you wouldn't do it in my opinion. So I ended up sort of developing that, and that was 13 years ago. And now we have 4,000 products in the store, you know. >> 4,000 products? >> Yeah, I know. Ridiculous, right? That's a lot. >> Yeah, who's doing that inventory, right? >> Well, we have a pretty intense inventory system that I'd love to talk to you about, but it's kind of boring. >> I'll bet you do. Now, I was reading something about an circuit playground express. >> Yes. >> Is that right? So is that what this is all about is-- >> Yes! I knew you'd ask, and that's why I wore this. >> So it's a, kind of, an exploratory circuit board of-- >> Yeah! It's open-source, open-source hardware, open-source software and firmware. And we had a lot of parents and teachers and educators and camp counselors come to us and say, we wanna teach physical computing. We wanna teach coding but with physical hardware because, you know, we all, all the tier coders, right? No, I don't know. But, eventually, you're like, I'm typing on the screen. And you want to take that and you wanna make it physical. You wanna bring it out into the world where there's a wearable or a cosplay or assistive technology, or you wanna make video games, that are, like, physical video games. And the problem that teachers had were the classrooms, a lot of these classrooms, they don't have a lot of money. So they said it has to be very low-cost. It has to be durable because these kids are, like, chewing on it and stuff, which is fun. And it also has to work on any computer, even extremely old computers. 'Cause a lot of these schools, they only have a budget every seven years to buy laptops. And so this actually becomes a very difficult technological problem. How do you design something that's $20 but can teach physical computing to anybody? From kids who are not even good at typing all the way to college students who wanna implement fast 48 transforms, and so we designed this hardware. It's open-source, and it's cool 'cause people are, like, remixing it and making improvements to it. It's open-source circuit playground, and I'm wearing it. And it's glowing, and I don't know. It's fun! It's got LEDs and sensors. And you can just alligator clip to it and make projects, and we've got schools from around the world learning how to code. And I think it's a much more fun experience than just typing at a computer. >> Absolutely. Yeah, Solani, on your side of the fence, so I obviously, in your education years if you will, not that we ever stop learning, but formally right now. But you're involved, among the many projects that you've been involved with, a smart vehicle. >> Yeah, I'm working on it. >> Project, right? So tell us a little bit about that and how open-source has come into play with what you're looking at in terms of, I assume, traffic and congestion and flows and those kinds of things. >> Yeah. So what we're working on is, basically, we'll be fitting cameras and Raspberry Pis on buses, college buses. And then they'll detect, like, they'll detect lane detection and traffic signal violation and will report the assigned people. If there's any breakage of law or any breakage of traffic signals, so that's what, basically, we are working on and how open-source comes into the play is that we actually knew nothing about OpenCV and all the technology that is before all this. So I looked up some open-source projects that had already the lump sum of all this, and I got to learn a lot about how things actually work on the code-based side. So that's how open-source actually helped me to make this project. >> And, ultimately, who do you report to on that? Or how is that data gonna become actionable or, I assume it can be. >> Yeah. >> At some point, right? I mean, who's your partner in that? Or who is the agency or the body that, you know, can most benefit from that? >> Yeah, so, currently, this is an academy project, and a classmate of mine has been working with me. And we are working on a faculty member. And so, basically, we have decided to expand this project and to use it as a government project. And we, authorities we'll be reporting to whenever there's a signal or law breakage is that the traffic police department will be notifying them in case of any signal breakage. >> So if there's an uptick in speeding or red light running in Jaipur, we know who to blame. >> Yeah. >> Right? >> Shouldn't have run a report. >> It's, Solani, why'd you do that to them, right? All right, ladies, if you would. And I'm gonna end with DeLisa, but I'd like to hear your thoughts about each other. Just about, as you look at the role of women in tech and the diversity that Red Hat is trying to encourage, Limor, what have you seen in Solani here over the last day, day and a half, that maybe you think will leave a lasting impression on you? >> I love Solani's energy and her passion, and I can just, she's has this emanated strength. I can just tell that nothing stops her from achieving what she wants. Like, she wants to, like, do this Raspberry Pi traffic camera. She's just gonna figure out what it takes to solve that problem. She's gonna use open-source software, hardware, whatever it takes. And she's just gonna achieve her goal. I totally sense that from her from the last few days we've been together. >> That's great. >> Thank you. >> Yeah! >> All right. Solani, your turn. For Limor. >> What I have done is just a fraction of what she has been doing. She's, like, inspiration. I look up to her, and I, also, I mean, I hope I start my own company someday. And she's really a role model and an inspiration for me. So yeah. >> Yeah, I think you've got a pretty good mentor there in that respect. And then, DeLisa, when you see young ladies like this who are, you know, their achievements are so impressive in their respects. What does that say to you about Red Hat, the direction of the program, and then the impact on young women that you're having? >> Well, the program has gotten so much more participation. So many people, 8,000 people actually voted to select our winners. And all of our finalists were so impressive. We have major contributors to open-source, and so, along with our finalists, our winners are people who are just role models. And I am just so impressed with them, and I think that every year, we're learning something different from each of the winners. And so, as they round down into a community, the things that they'll be able to mentor people on will just be exponentially increasing. And so it's really exciting. >> Fantastic. Well, thank you all. The three of you, the ladies. Congratulations on your recognition, your accomplishments. Well done. Safe travels back to New York and back to India as well, and I would look forward to hearing more about what you're up to down the road. I think this is not the last we're gonna hear from the two of you. >> Thank you for having us. >> And thank you for calling me a young lady. >> Absolutely. I mean, look at the source. Open-source, you might say. That was awful. All right, back with more Red Hat Summit 2019. We're live here on theCUBE in Boston. (gentle music)

>> Announcer: Live from San Francisco, it's theCUBE, covering Red Hat Summit 2018. Brought to you by Red Hat. >> Welcome back, here, when we here live, it's theCube, here in San Francisco live for Red Hat, Summit 2018. I'm John Furrier, the host of theCUBE. Our next three guests is the Delisa Alexander, Executive Vice President, Chief People Officer at Red Hat. Welcome to theCUBE. >> Thanks. >> Zui Dighe, who's the... Did I get that right? Zz-- >> Zui, yeah, mm-hmm. >> Zui? OK, winner of the Open Source Academic Award from Duke University, Go Blue Devils (chuckles). >> Zui: Yes. >> And we have Dana Lewis, winner of Open AP with OpenAPS, which stands for? >> The Open Source Artificial Pancreas System. >> Artificial open-source Pancreas System, great stuff. So congratulations, you guys are all award winners. Before we get into some of the questions, love your applications, talk about the program. What is this about? What's the awards program here at Red Hat Summit, and why are these guys here? >> So as Red Hat, we believe, as an open-source leader, we have a responsibility to promote women in technology and particularly women in open-source. And so, one of the things we thought we could do is to create an award that really spotlights the contributions women are making in open-source to inspire future generations to consider being open-source developers or contributors. >> Congrat, Delisa, love that you're doing that. It's fantastic. We'll start with the young student gun here. What's your degree, first of all? What are you studying? >> I'm studying biomedical engineering and computer science. >> John: Tough major, huh? >> Yep, very tough. (Delisa laughing) Not easy, but I'm-- >> This is an easy-- >> First question is, how do you in a block chain impact? It's funny, Jim always asked that question on day one. No, in all serious, tell about what your application is. This is super important. >> Yeah, yeah. So I'm basically working on researching and creating a tracking system for vaccines that enter into developing countries. So through that, you're able to understand how exactly do vaccines travel through these countries as well as where does the system break. And if you can pinpoint that, you can actually solve the problem. >> And how did you get the idea? How did this all come together? >> I was in a research course at Duke, which has collaboration with the university in Uganda, and we actually got to travel to Uganda and interview various stakeholders, pharmaceutical companies, health system, and understand how does the-- We wanted to be in vaccines, but we didn't know what exactly to do. And so after interviewing, I kind of came up with the idea of why don't we actually put a tracker on these devices that gives off the GPS location and the temperature so we can actually understand the entire system. >> It's going to get that ground truth, too, and again, the local areas. >> Yeah. >> The big walk away, what, about vaccines. This is important to track it from the origination to destination and making sure it all kind of matches up. >> Making sure, first of all, you don't have any data on exactly where they're going because this box is just carried by hand. And the pharmaceutical companies, once they ship the vaccines into Uganda, after that, they don't provide any data on what's going on. So that data is also important, and it's also, you want to know when does the system break because often in last end, when the vaccines are actually administered, they've already gone out of their cold chain cycle, and so they don't work anymore. >> That's a great story. How 'about your story? This is a good one. This is a real practical one for people with diabetes. Talk about, first of all, show the product 'cause it's always good to a little live prop there. So turn, yeah, there it is. So what is that? >> So this is an open-source hardware board. It's actually got an Intel Edison on the back side. But what this does is, it talks to my insulin pump and my continuous glucose monitor, brings the data together, runs it through an algorithm, and sends commands back to the insulin pump to tell it what to do. So this is what we call a close-loop system where we have the computer doing the math instead of the human with diabetes doing the math several times throughout the day. >> And does it do auto-injections as well? So it kind of feeds the glucose levels as well? So it's data-- >> Right. So the insulin pump is automatically dosing the insulin, and we also have a continuous feed of the blood sugar every five minutes as well. >> And that's what you mean by close-loop. >> Exactly. >> For people have these monitors, they have remotes, statistics. Does it talk to a device as well? The mobile device, how does that work? >> Yeah, so I can glance down at my watch and see how I'm doing, on my phone. My loved ones, wherever they are, can see how things are going. So if they need to intervene, they're able to do that remotely. So it really provides peace of mind as well as a lot better outcomes for those of us living with Type I diabetes. >> And what was the motivation here, to get involved deeply in this project? >> It was really selfish, I wanted to sleep, and I couldn't hear my CGM alarm, my glucose alarm. And so my project actually started of, just get the data off to make a louder alarm. And then we built an algorithm that allowed us to look into the future and do proactive alarms. And then we worked with other people to actually communicate with the insulin pump, and that's how we progressed to closing the loop. And because I've been helped so much by other people in open-source, it was a no-brainer to also make our work open-source. >> And so you open-source everything. What other progress can you share? I mean, you have predictive analytics that tell you that, "OK, I'm going to go for a hike soon, "so therefore, I'm going to do this," and all kinds of cool data gathering. Does that play into it? Is it a lifestyle and-- >> Absolutely. >> So it's like a FitBit meets close-loop. (Women laugh) >> It's more like taking standard medical devices and boosting their capacities with the help of computing technologies. It's not fancy machine learning. It's the same math a person with diabetes would do, but the benefit is, it's automated to go every five minutes, and it doesn't fall asleep, it doesn't get lazy, it doesn't round up or vary down. It's going to be giving really precise increments so that when your situation changes, you skip a meal that you though you were going to eat, you're going to go hiking, for whatever reason, if you're going up or down more than expected, it can react instantaneously and much better than a human can. >> I'm so glad you're doing that, too. How does someone get involved with this project? Obviously, it's open-source software, but you have devices. Is it in market? Is there? >> So this is an open-source project because we are not a company, so we cannot distribute medical devices. That's frowned upon by the FDA. And so this is an open-source DIY project for people who want to get involved either to help with the project or build one themselves. They can go to OpenAPS.org. We've written a plain language reference design to help anybody, whether you're a person with diabetes, a loved one, a healthcare provider, a researcher or developer understand how the system works, and then that leads you to the documentation of how to build one as well as to the code where anybody can get involved and help out. >> So that's the loophole, (Dana laughs) to say it plainly, get around that whole being a company. You build your own. >> Yes. >> So that's the way, that's here. OK, great, so congratulations. So where's this all going? This is fantastic, this story. How many other people are involved in the program that you have? Share more about how people can get involved, too. >> This is our fourth year of having the program, and we're really just thrilled with the quality of the nominations. We had over 100 nominations. Our judges then narrowed the field down to 10, and then the community selected the winners. We don't really see an end to this. We just see the community adding and growing organically. So one thing we did this time is, we introduced our winners to our CO.LAB students, and so now they're creating a network. And that network density is just increasing and improving and, I think, getting stronger. >> It's really amazing. And one thing I've always loved about open-source, and you guys see the benefit of it, obviously, with winning and succeeding, is that democratization and community are coming together at a whole nother level. And I think what's interesting about the projects that you guys have is, you got good things happening with tech. So it's tech for good. But since Obama put the Jobs Act in, means fund these projects now as entrepreneurial ventures and be mission-driven OFFLEM. You don't have to do it as a non-profit. So we're seeing a huge growth in entrepreneurial activity around tech for good on projects that would never would funded before. So you're seeing a whole nother generation of great tools and technologies saying, "Hey, let's solve a problem." >> Yeah, and I think that's one of thing I love about us both being in healthcare is, it really shows that there's amazing applications. We can take this technology and apply it in healthcare and do it in different ways, and it doesn't have to be a company right away. It doesn't have to be either a for profit or non for profit. There's a lot of ways open-source is bringing people together to solve the very problems we need to be solving. >> Do you feel good that you built something great like that, and think now you got people using the software? What's the feeling like? >> Oh, it's just incredibly rewarding. I mean, myself, I just have the peace of mind to be able to go to sleep at night. That is a priceless feeling, but then when I hear other people using it, they build the project for different reasons. Some, they want to be able to remotely monitor their loved ones. Others are doing it for their children so that they have better health outcomes. But there's just these amazing stories outpouring from the community. And to me, that's the beauty of open sources. You can really apply it however you need to apply it to your lifestyle. >> Where can someone get involved in your project? Is there like a GitHub repository? >> Yep. >> Is there a site? >> Everything's on GitHub for us, but I would go to OpenAPS.org first. It links to the documentation and the code where people can connect. >> OpenAPS.org. >> That's right. >> OK, great. How 'about your project? How do people get involved with what you're doing? >> Ours is on GitHub right now, so you can get involved through there. But I guess we're kind of right now developing in the backend stages. Soon we'll be at that stage where you can contribute more. And right now, we've just been using other open-source libraries and kind of contributed in that way. But actually, we talked earlier about how do you get involved in open-source, and especially being a student, I kind of fell into coding because of open-source in a sense >> Working on your project? where, yeah, yeah, yeah. So coming into college, I wanted to apply the engineering concepts I was learning in the classroom, and I got involved in a lot of entrepreneurship on campus, and through that, I was asked to make a front-end interface, and I didn't really know how to go about doing that. So then I found an open-source library stumbling around that was doing a similar thing. And that's how I kind of taught myself, and then from there, I branched out and learned more and more. And I think for any budding student, budding entrepreneur, open-source is a great way to take your ideas further. And my interest is in healthcare, so that's where I went, but anyone could have an idea, "Oh, I want to start this business in this way." And they might not think that open-source is a way to go about doing that, but it is a great way to learn more. >> It's a good way to change a lot of things, not just career or projects. >> Yeah. >> There's a nonlinear progression of learning happening. You can come in, you're stumbling around, quote, learning. >> Yeah, yeah. >> It's not like chapter one course, online course. Go to chapter two. >> Right, that is true. >> There's a YouTube, there's stuff on GitHub, open-source. There's people involved. This points to a whole new generational shift. >> It is. >> Of learning, connecting, you're tapping into it. >> It's so exciting because she's the role model we're talking about. We want girls to see that you can become a coder later. You don't have to necessarily start-- >> She's 14, she'd coding in unity. >> Yeah! >> I tell a soliloquy, great. (Delisa laughing) Do some smart contracts and get the bobchain action. (Delisa laughing) Bobchain's the future, you're the Bitcoin in intheoreum. Some cool stuff. >> Yeah. Congratulations, thanks for doing this. >> Thank you very much. >> Very inspirational, and thanks for sharing the story on theCUBE, and keep in touch, thanks for coming, appreciate it. >> Thank you. >> Thanks for having us. >> Great women in tech, great leaders doing some great stuff. Award winners, celebrities here on theCUBE. I'm John Furrier. Be back with more live coverage after this short break. (electronic musical flourish)

>> Narrator: From the Computer Museum in Mountain View, California, it's theCUBE. Covering AGC Silicon Valley GROW! Awards. Brought to you by ACG Silicon Valley. >> Hey, welcome back, everybody. Jeff Frick here with theCUBE. The program is just about to begin here at the ACGSV GROW! Awards, 14th Annual. We're excited to be here for our third year. 300 people are going to be giving out some hardware here shortly. But, before we do that we're excited to have Alex Wolf, all the way up from Santa Cruz. He's the dean of the Baskin School of Engineering at UC Santa Cruz. Welcome, Alex. >> Thank you very much, it's great to be here. >> Absolutely. So, what do you think of this organization? How did you get involved? >> Well, it's been great for us. We've been drawn in by some great alumni who have been involved with the organization, and they're interested in helping Santa Cruz UC Santa Cruz School of Engineering, and partnering with ACG is just a perfect way to do it. >> Excellent. So, I was doing a little homework, obviously, before you came on. I was looking through the curriculum of the school, the engineering school, and you've got CS and E, and all the normal stuff, but two things jumped out to me, biomolecular engineering and computational media. >> That's right. >> What are those disciplines? >> Well, let's start with biomolecular engineering. That's where we are doing a lot of work in health and life. Santa Cruz is famous for one particular thing that happened a number of years ago, which was the sequencing of the human genome. Now, Santa Cruz played a huge role in that. This was the place where we were able to assemble the human genome for the first time, and publish it on the web. >> What year was that? >> That was 2003. >> And back then it took massive amount of computer, massive amount of time. >> Lots of time, millions and millions of dollars. This was a project that was run by the government. Many partners and Santa Cruz researchers in School of Engineering were able to crack that nut and get this genome sequenced. >> And now we can do it-- Now, it's getting cheaper and cheaper, we've got researchers who've been working on that, we've spun out a bunch of companies that have worked on less and less expensive, faster and faster sequencing techniques. >> Really, with the goal to get to individualized medicine, right, to get to individualized treatment. >> That's right, personalized medicine, precision medicine, that's the goal. It's amazing what you can do if you know the genome history, if you can apply that to the drug treatments, it's fantastic. >> I think medical science is so interesting, because from whatever point you are, you look back 10 years and it looks like bloodletting. No matter what we do today, in 10 years from now, we're going to look back >> It's true at cancer treatment, like we give people poison until they almost die, >> That's right. >> that's the way we treat 'em? >> That's right, and the genome will tell you so much about that cancer treatment. We're doing other things too, in stem cell and nanopore technology, so there's just a wonderful set of technologies that people are inventing in the school. >> Great, now what about computational media? >> Computational media is a rather different thing. That is a concept where we're looking at how media can be generated through algorithms, and this has very interesting applications in the game industry, in journalism, in many parts of our interaction with humans. It's great to be able to have a computer that really understands how to generate meaningful, realistic text. >> What is the main benefit in some of the early research that you see, because we've seen some really simple versions of this out there, straight little app that kids play sports, you know, you finish the game, you hit the game over, and it generates a nice little article for you. >> Absolutely. You know, you mentioned personalization before. It's the same thing with computational media. You can get a game to be much more personalized to the player. It can understand that experience, understand the interests of the game player, and then tailor itself to that player. >> So, how much do you work with the psychology department in this world, because it's so much human factors, right? >> Absolutely. We have a great collaboration with psychology. That's really, really important. You know, the computational media department is actually going to be growing into Silicon Valley. You see Santa Cruz has recently opened a campus in Silicon Valley. >> Where? >> It's in Santa Clara, and we're right now hiring faculty into that campus. >> So, is it open then, or when will it be open? >> The facility is open. We held an ACG event there in January. We're going to be holding more of them there. It's a great location. >> Excellent. All right, well, maybe we'll have to come by and do a field trip >> Please do. when you get it all outfitted. >> Absolutely, absolutely. >> All right, well, unfortunately, we have to leave it there. They're going to pull everybody into the keynotes, but thanks taking a few minutes. >> I'm looking forward to it. Thank you very much. >> All right, he's Alex, I'm Jeff. You're watching theCUBE from ACGSV, Mountain View, California. Thanks for watching. (techy music)

>> Announcer: Live from Madrid, Spain. It's the Cube. Covering HP Discover Madrid 2017. Brought to you by Hewlett Packard Enterprise. >> Good afternoon from Madrid everybody. Good morning on the East Coast. Good really early morning on the West Coast. This is the Cube, the leader in live tech coverage. We're here day one at HPE Discover Madrid 2017. My name is Dave Velonte, I'm here with my cohost Peter Berse. Randy Meyers here is the Vice President and General Manager of the Mission Critical business unit at Hewlett Packard Enterprise. And he's joined by Alexander Zhuk, who is the SAP practice lead at Eldorado. Welcome to the Cube, thanks for coming on. >> Thanks for having us. >> Thank you. >> Randy we were just reminiscing about the number of times you've been on the Cube, consecutive years, it's like the Patriots winning the AFC East it just keeps happening. >> Or Cal Ripkin would probably be you. >> Me and Tom Brady. >> You're the Cal Ripken of the Cube. So give us the update, what's happening in the Mission Critical Business unit. What's going on here at Discover. >> Well, actually just lots of exciting things going on, in fact we just finished the main general session keynote. And that was the coming out party for our new Superdome Flex product. So, we've been in the Mission Critical space for quite some time now. Driving the HANA business, we've got 2500 customers around the world, small, large. And with out acquisition last year of SGI, we got this fabulous technology, that not only scales up to the biggest and most baddest thing that you can imagine to the point where we're talking about Stephen Hawking using that to explore the universe. But it scales down, four sockets, one terabyte, for lots of customers doing various things. So I look at that part of the Mission Critical business, and it's just so exciting to take technology, and watch it scale both directions, to the biggest problems that are out there, whether they are commercial and enterprise, and Alexander will talk about lots of things we're doing in that space. Or even high performance computing now, so we've kind of expanded into that arena. So, that's really the big news Super Dome Flex coming out, and really expanding that customer base. >> Yeah, Super Dome Flex, any memory in that baby? (laughing) >> 32 sockets, 48 terabyte if you want to go that big, and it will get bigger and bigger and bigger over time as we get more density that's there. And we really do have customers in the commercial space using that. I've got customers that are building massive ERP systems, massive data warehouses to address that kind of memory. >> Alright, let's hear from the customer. Alexander, first of all, tell us about your role, and tell us about Eldorado. >> I'm responsible for SAP basis and infrastructure. I'm working in Eldorado who is one of the largest consumer electronics network in Russia. We have more than 600 shops all over the country in more than 200 cities and towns, and have more than 16,000 employees. We have more than 50,000 stock keeping units, and proceeding over three and a half million orders with our international primarily. >> SAP practice lead, obviously this is a HANA story, so can you take us through your HANA journey, what led to the decision for HANA, maybe give us the before, during and after. Leading up to the decision to move to HANA, what was life like, and why HANA? >> We first moved our business warehouse system to HANA back in 2011. It's a time we got strong business requirements to have weak reporting. So, retail business, it's a business whose needs and very rapid decision making. So after we moved to HANA, we get the speed increasing of reports giving at 15 times. We got stock replenishment reports nine times faster. We got 50 minute sales reports every hour, instead of two hours. May I repeat this? >> No, it makes sense. So, the move to HANA was really precipitated by a need to get more data faster, so in memory allows you to do that. What about the infrastructure platform underneath, was it always HP at the time, that was 2011. What's HP's role, HPE's role in that, HANA? >> Initially we were on our business system in Germany, primarily on IBM solutions. But then according to the law requirements, we intended to go to Russia. And here we choose HP solutions as the main platform for our HANA database and traditional data bases. >> Okay Data residency forced you to move this whole solution back to Russia. If I may, Dave, one of the things that we're talking about and I want to test this with you, Alexander, is businesses not only have to be able to scale, but we talk about plastic infrastructure, where they have to be able to change their work loads. They have to be able to go up and down, but they also have to be able to add quickly. As you went through the migration process, how were you able to use the technology to introduce new capabilities into the systems to help your business to grow even faster? >> At that time, before migration, we had strong business requirements for our business growing and had some forecasts how HANA will grow. So we represented to our possible partners, our needs, for example, our main requirement was the possibility to scale up our CRM system up to nine terabytes memory. So, at that time, there was only HP who could provide that kind of solution. >> So, you migrated from a traditional RDBMS environment, your data warehouse previously was a traditional data base, is that right? And then you moved to HANA? >> Not all systems, but the most critical, the most speed critical system, it's our business warehouse and our CRM system. >> How hard was that? So, the EDW and the CRM, how difficult was that migration, did you have to freeze code, was it a painful migration? >> Yes, from the application point of view it was very painful, because we had to change everything, some our reports they had to be completely changed, reviewed, they had to adopt some abap code for the new data base. Also, we got some HANA level troubles, because it was very elaborate. >> Early days of HANA, I think it was announced in 2011. Maybe 2012... (laughing) >> That's one of the things for most customers that we talk to, it's a journey. You're moving from a tried and true environment that you've run for years, but you want the benefits in memory of speed, of massive data that you can use to change your business. But you have to plan that. It was a great point. You have to plan it's gonna scale up, some things might have to scale out, and at the same time you have to think about the application migration, the data migration, the data residency rules, different countries have different rules on what has to be there. And I think that's one of the things we try to take into account as HPE when we're designing systems. I want to let you partition them. I want to let you scale them up or down depending on the work load that's there. Because you don't just have one, you have BW and CRM, you have development environments, test environments, staging environments. The more we can help that look similar, and give you flexibility, the easier that is for customers. And then I think it's incumbent on us also to make sure we support our customers with knowledge, service, expertise, because it really is a journey, but you're right, 2011 it was the Wild West. >> So, give us the HPE HANA commercial. Everybody always tells us, we're great at HANA, we're best at HANA. What makes HPE best at HANA, different with HANA? >> What makes us best at HANA, one, we're all in on this, we have a partnership with SAP, we're designing for the large scale, as you said, that nobody else is building up into this space. Lots of people are building one terabyte things, okay. But when you really want to get real, when you want to get to 12 terabytes, when you want to get to 24 to 48. We're not only building systems capable of that, we're doing co-engineering and co-innovation work with SAP to make that work, to test that. I put systems on site in Waldorf, Germany, to allow them to go do that. We'll go diagnose software issues in the HANA code jointly, and say, here's where you're stressing that, and how we can go leverage that. You couple that with our services capability, and our move towards, you'll consume HANA in a lot of different ways. There will be some of it that you want on premise, in house, there will be some things that you say, that part of it might want to be in the Cloud. Yes, my answer to all of those things is yes. How do I make it easy to fit your business model, your business requirements, and the way you want to consume things economically? How do I alow you to say yes to that? 2500 customers, more than half of the installed base of all HANA systems worldwide reside on Hewlett Packard Enterprise. I think we're doing a pretty good job of enabling customers to say, that's a real choice that we can go forward with, not just today, but tomorrow. >> Alexander, are you doing things in the Cloud? I'm sure you are, what are you doing in the Cloud? Are you doing HANA in the Cloud? >> We have not traditional Cloud, as to use it to say, now we have a private Cloud. We have during some circumstance, we got all the hardware into our property. Now, it's operating by our partner. Between two company they are responsible for all those layers from hardware layer, service contracts, hardware maintenance, to the basic operation systems support, SEP support. >> So, if you had to do it all over again, what might you do differently? What advice would you give to other customers going down this journey? >> My advice is to at first, choose the right team and the right service provider. Because when you go to solution, some technical overview, architectural overview, you should get some confirmation from vendor. At first, it should be confirmed by HP. It should be confirmed by SEP. Also, there is a financial question, how to sponsor all this thing. And we got all these things from HP and our service partner. >> Right, give you the last word. >> So, one, it's an exciting time. We're watching this explosion of data happening. I believe we've only just scratched the surface. Today, we're looking at tens of thousands of skews for a customer, and looking at the velocity of that going through a retail chain. But every device that we have, is gonna have a sensor in it, it's gonna be connected all the time. It's gonna be generating data to the point where you say, I'm gonna keep it, and I'm gonna use it, because it's gonna let me take real time action. Some day they will be able to know that the mobile phone they care about is in their store, and pop up an offer to a customer that's exactly meaningful to do that. That confluence of sensor data, location data, all the things that we will generate over time. The ability to take action on that in real time, whether it's fix a part before it fails, create a marketing offer to the person that's already in the store, that allows them to buy more. That allows us to search the universe, in search for how did we all get here. That's what's happening with data. It is exploding. We are at the very front edge of what I think is gonna be transformative for businesses and organizations everywhere. It is cool. I think the advent of in memory, data analytics, real time, it's gonna change how we work, it's gonna change how we play. Frankly, it's gonna change human kind when we watch some of these researchers doing things on a massive level. It's pretty cool. >> Yeah, and the key is being able to do that wherever the data lives. >> Randy: Absolutely >> Gentlemen, thanks very much for coming on the Cube. >> Thank you for having us. >> Your welcome, great to see you guys again. Alright, keep it right there everybody, Peter and I will be back with our next guest, right after this short break. This is the Cube, we're live from HPE Discover Madrid 2017. We'll be right back. (upbeat music)