>> Announcer: TheCube presents HPE Discover 2022, brought to you by HPE. >> Welcome back to HPE Discover 2022, theCube's continuous wall to wall coverage, Dave Vellante with John Furrier. Keith Basil is here as the General Manager for the Edge Business Unit at SUSE. Keith, welcome to theCube, man good to see you. >> Great to be here, it's my first time here and I've seen many shows and you guys are the best. >> Thanks you. >> Thank you very much. >> Big fans of SUSE you know, we've had Melissa on several times. >> Yes. >> Let's start with kind of what you guys are doing here at Discover. >> Well, we're here to support our wonderful partner HPE, as you know SUSE's products and services are now being integrated into the GreenLake offering. So that's very exciting for us. >> Yeah. Now tell us about your background. It's quite interesting you've kind of been in the mix in some really cool places. Tell us a little bit about yourself. >> Probably the most relevant was I used to work at Red Hat, I was a Product Manager working in security for OpenStack and OpenShift working with DOD customers in the intelligence community. Left Red Hat to go to Rancher, started out there as VP of Edge Solutions and then transitioned over to VP of Product for all of Rancher. And then obviously we know SUSE acquired Rancher and as of November 1st, of 2020, I think it was. >> Dave: 2020. >> Yeah, yeah time is flying. I came over, I still remained VP of Product for Rancher for Cloud Native Infrastructure. And I was working on the edge strategy for SUSE and about four months ago we internally built three business units, one for the Linux business, one for enterprise container management, basically the Rancher business, and then the newly minted business unit was the Edge business. And I was offered the role to be GM for that business unit and I happily accepted it. >> Very cool. I mean the market dynamics since the 2018 have changed dramatically, IBM bought Red Hat. A lot of customers said, "Hmm let's see what other alternatives are out there." SUSE popped its head up. You know, Melissa's been quite, you know forthcoming about that. And then you acquire Rancher in 2020, IPO in 2021. That kind of gives you another tailwind. So there's a new market when you go from 2018 to 2022, it's a completely changed dynamic. >> Yes and I'm going to answer your question from the Rancher perspective first, because as we were at Rancher, we had experimented with different flavors of the underlying OS underneath Kubernetes or Kubernetes offerings. And we had, as I said, different flavors, we weren't really operating system people for example. And so post-acquisition, you know, one of my internal roles was to bring the two halves of the house together, the philosophies together where you had a cloud native side in the form of Rancher, very progressive leading innovative products with Rancher with K3s for example. And then you had, you know, really strong enterprise roots around compliance and security, secure supply chain with the enterprise grade Linux. And what we found out was SUSE had been building a version of Linux called SLE Micro, and it was perfectly designed for Edge. And so what we've done over that time period since the acquisition is that we've brought those two things together. And now we're using Kubernetes directives and philosophies to manage all the way down to the operating system. And it is a winning strategy for our customers. And we're really excited about that. >> And what does that product look like? Is that a managed service? How are customers consuming that? >> It could be a managed service, it's something that our managed service providers could embrace and offer to their customers. But we have some customers who are very sophisticated who want to do the whole thing themselves. And so they stand up Rancher, you know at a centralized location at cloud GreenLake for example which is why this is very relevant. And then that control plane if you will, manages thousands of downstream clusters that are running K3s at these Edge locations. And so that's what the complete stack looks like. And so when you add the Linux capability to that scenario we can now roll a new operating system, new kernel, CVE updates, build that as an OCI container image registry format, right? Put that into a registry and then have that thing cascade down through all the downstream clusters and up through a rolling window upgrade of the operating system underneath Kubernetes. And it is a tremendous amount of value when you talk to customers that have this massive scale. >> What's the impact of that, just take us through what happens next. Is it faster? Is it more performant? Is it more reliable? Is it processing data at the Edge? What's the impact of the customer? >> Yes, the answer is yes to that. So let's actually talk about one customer that we we highlighted in our keynote, which is Home Depot. So as we know, Kubernetes is on fire, right? It is the technology everybody's after. So by being in demand, the skills needed, the people shortage is real and people are commanding very high, you know, salaries. And so it's hard to attract talent is the bottom line. And so using our software and our solution and our approach it allows people to scale their existing teams to preserve those precious human resources and that human capital. So that now you can take a team of seven people and manage let's say 3000 downstream stores. >> Yeah it's like the old SRE model for DevOps. >> Correct. >> It's not servers they're managing one to many. >> Yes. >> One to many clusters. >> Correct so you've got the cluster, the life cycle of the cluster. You already have the application life cycle with the classic DevOps. And now what we've built and added to the stack is going down one step further, clicking down if you will to managing the life cycle of the operating system. So you have the SUSE enterprise build chain, all the value, the goodness, compliance, security. Again, all of that comes with that build process. And now we're hooking that into a cloud native flow that ends up downstream in our customers. >> So what I'm hearing is your Edge strategy is not some kind of bespoke, "Hey, I'm going after Edge." It connects to the entire value chain. >> Yes, yeah it's a great point. We want to reuse the existing philosophies that are being used today. We don't want to create something net new, cause that's really the point in leverage that we get by having these teams, you know, do these things at scale. Another point I'm going to make here is that we've defined the Edge into three segments. One is the near Edge, which is the realm of the-- >> I was going to ask about this, great. >> The telecommunications companies. So those use cases and profiles look very different. They're almost data center lite, right? So you've had regional locations, central offices where they're standing up gear classic to you machines, right? So things you find from HPE, for example. And then once you get on the other side of the access device right? The cable modem, the router, whatever it is you get into what we call the far Edge. And this is where the majority of the use cases reside. This is where the diversity of use cases presents itself as well. >> Also security challenges. >> Security challenges. Yes and we can talk about that following in a moment. And then finally, if you look at that far Edge as a box, right? Think of it as a layer two domain, a network. Inside that location, on that network you'll have industrial IOT devices. Those devices are too small to run a full blown operating system such as Linux and Kubernetes in the stack but they do have software on them, right? So we need to be able to discover those devices and manage those devices and pull data from those devices and do it in a cloud native way. So that's what we called the tiny Edge. And I stole that name from the folks over at Microsoft. Kate and Edrick are are leading a project upstream called Akri, A-K-R-I, and we are very much heavily involved in Akri because it will discover the industrial IOT devices and plug those into a local Kubernetes cluster running at that location. >> And Home Depot would fit into the near edge is that correct? >> Yes. >> Yeah okay. >> So each Home Depot store, just to bring it home, is a far Edge location and they have over 2,600 of these locations. >> So far Edge? You would put far Edge? >> Keith: Far Edge yes. >> Far edge, okay. >> John: Near edge is like Metro. Think of Metro. >> And Teleco, communication, service providers MSOs, multi-service operators. Those guys are-- >> Near Edge. >> The near edge, yes. >> Don't you think, John's been asking all week about machine learning and AI, in that tiny Edge. We think there's going to be a lot of AI influencing. >> Keith: Oh absolutely. >> Real time. And it actually is going to need some kind of lighter weight you know, platform. How do you fit into that? >> So going on this, like this model I just described if you go back and look at the SUSECON 2022 demo keynote that I did, we actually on stage stood up that exact stack. So we had a single Intel nook running SLE Micro as we mentioned earlier, running K3s and we plugged into that device, a USB camera which was automatically detected and it loaded Akri and gave us a driver to plug it into a container. Now, to answer your question, that is the point in time where we bring in the ML and the AI, the inference and the pattern recognition, because that camera when you showed the SUSE plush doll, it actually recognized it and put a QR code up on the screen. So that's where it all comes together. So we tried to showcase that in a complete demo. >> Last week, I was here in Vegas for an event Amazon and AWS put on called re:Mars, machine learning, automation, robotics, and space. >> Okay. >> Kind of but basically for me was an industrial edge show. Cause The space is the ultimate like glam to edge is like, you're doing stuff in space that's pretty edgy so to speak, pun intended. But the industrial side of the Edge is going to, we think, accelerate with machine learning. >> Keith: Absolutely. >> And with these kinds of new portable I won't say flash compute or just like connected power sources software. The industrial is going to move really fast. We've been kind of in a snails pace at the Edge, in my opinion. What's your reaction to that? Do you think we're going to see a mass acceleration of growth at the Edge industrial, basically physical, the physical world. >> Yes, first I agree with your assessment okay, wholeheartedly, so much so that it's my strategy to go after the tiny Edge space and be a leader in the industrial IOT space from an open source perspective. So yes. So a few things to answer your question we do have K3s in space. We have a customer partner called Hypergiant where they've launched satellites with K3s running in space same model, that's a far Edge location, probably the farthest Edge location we have. >> John: Deep Edge, deep space. >> Here at HPE Discover, we have a business unit called SUSE RGS, Rancher Government Services, which focuses on the US government and DOD and IC, right? So little bit of the world that I used to work in my past career. Brandon Gulla the CTO of of that unit gave a great presentation about what we call the tactical Edge. And so the same technology that we're using on the commercial and the manufacturing side. >> Like the Jedi contract, the tactical military Edge I think. >> Yes so imagine some of these military grade industrial IOT devices in a disconnected environment. The same software stack and technology would apply to that use case as well. >> So basically the tactical Edge is life? We're humans, we're at the Edge? >> Or it's maintenance, right? So maybe it's pulling sensors from aircraft, Humvees, submarines and doing predictive analysis on the maintenance for those items, those assets. >> All these different Edges, they underscore the diversity that you were just talking Keith and we also see a new hardware architecture emerging, a lot of arm based stuff. Just take a look at what Tesla's doing at the tiny Edge. Keith Basil, thanks so much. >> Sure. >> For coming on theCube. >> John: Great to have you. >> Grateful to be here. >> Awesome story. Okay and thank you for watching. This is Dave Vellante for John Furrier. This is day three of HPE Discover 2022. You're watching theCube, the leader in enterprise and emerging tech coverage. We'll be right back. (upbeat music)

>>The cube presents, Coon and cloud native con Europe, 2022. Brought to you by red hat, the cloud native computing foundation and its ecosystem partners. >>Welcome to Valencia Spain and cuon cloud native con 20 Europe, 2022. I'm your host Keith towns alongside a new hope en Rico, senior reti, senior editor. I'm sorry, senior it analyst at <inaudible> Enrique. Welcome to the program. >>Thank you very much. And thank you for having me. It's exciting. >>So thoughts, high level thoughts of CU con first time in person again in couple years? >>Well, this is amazing for several reasons. And one of the reasons is that yeah, I had the chance to meet, uh, with, uh, you know, people like you again. I mean, we, we met several times over the internet over zoom calls. I, I started to eat these zoom codes. <laugh> because they're really impersonal in the end. And like last night we, we are together group of friends, industry folks. It's just amazing. And a part of that, I mean, the event is, uh, is a really cool, it's really cool. There are a lot from people interviews and, you know, real people doing real stuff, not just, uh, you know, again, in personal calls, you don't even know if they're telling the truth, but when you can, you know, look in their eyes, what they're doing, I, I think that's makes a difference. >>So speaking about real people, meeting people for the first time, new jobs, new roles, Greg Moscarella, enterprise container management and general manager at SUSE. Welcome to the show, welcome back clue belong. >>Thank you very much. It's awesome to be here. It's awesome to be back in person. And I completely agree with you. Like there's a certain fidelity to the conversation and a certain, uh, ability to get to know people a lot more. So it's absolutely fantastic to be here. >>So Greg, tell us about your new role and what SUSE has gone on at KU coupon. >>Sure. So I joined SA about three months ago to lead the rancher business unit, right? So our container management pieces and, you know, it's a, it's a fantastic time. Cause if you look at the transition from virtual machines to containers and to moving to microservices, right alongside that transition from on-prem to cloud, like this is a very exciting time to be in this industry. And rancher has been setting the stage. And again, I'm go back to being here. Rancher's all about the community, right? So this is a very open, independent, uh, community driven product and project. And so this, this is kinda like being back to our people, right. And being able to reconnect here. And so, you know, doing it, digital is great, but, but being here is changes the game for us. So we, we feed off that community. We feed off the energy. So, uh, and again, going back to the space and what's happening in it, great time to be in this space. And you guys have seen the transitions you've seen, I mean, we've seen just massive adoption, uh, of containers and Kubernetes overall and ranchers been been right there with some amazing companies doing really interesting things that I'd never thought of before. Uh, so I'm, I'm still learning on this, but, um, but it's been great so far. >>Yeah. And you know, when we talk about strategy about Kubernetes today, we are talking about very broad strategies. I mean, not just the data center or the cloud with, you know, maybe smaller organization adopting Kubernetes in the cloud, but actually large organization thinking guide and more and more the edge. So what's your opinion on this, you know, expansion of Kubernetes towards the edge. >>So I think you're, I think you're exactly right. And that's actually a lot of meetings I've been having here right now is these are some of these interesting use cases. So people who, uh, whether it be, you know, ones that are easy to understand in the telco space, right? Especially the adoption of 5g and you have all these space stations, new towers, and they have not only the core radio functions or network functions that they're trying to do there, but they have other applications that wanna run on that same environment. Uh, I spoke recently with some of our, our good friends at a major automotive manufacturer, doing things in their factories, right. That can't take the latency of being somewhere else. Right. So they have robots on the factory floor, the latency that they would experience if they tried to run things in the cloud meant that robot would've moved 10 centimeters. >>By the time, you know, the signal got back, it may not seem like a lot to you, but if, if, if you're an employee, you know, there, you know, uh, a big 2000 pound robot being 10 centimeters closer to you may not be what you, you really want. Um, there's, there's just a tremendous amount of activity happening out there on the retail side as well. So it's, it's amazing how people are deploying containers in retail outlets. You know, whether it be fast food and predicting, what, what, how many French fries you need to have going at this time of day with this sort of weather. Right. So you can make sure those queues are actually moving through. It's, it's, it's really exciting and interesting to look at all the different applications that are happening. So yes, on the edge for sure, in the public cloud, for sure. In the data center and we're finding is people want a common platform across those as well. Right? So for the management piece too, but also for security and for policies around these things. So, uh, it really is going everywhere. >>So talk to me, how do, how are we managing that as we think about pushing stuff out of the data center, out of the cloud cloud, closer to the edge security and life cycle management becomes like top of mind thought as, as challenges, how is rancher and sushi addressing >>That? Yeah. So I, I think you're, again, spot on. So it's, it starts off with the think of it as simple, but it's, it's not simple. It's the provisioning piece. How do we just get it installed and running right then to what you just asked the management piece of it, everything from your firmware to your operating system, to the, the cluster, uh, the Kubernetes cluster, that's running on that. And then the workloads on top of that. So with rancher, uh, and with the rest of SUSE, we're actually tacking all those parts of the problems from bare metal on up. Uh, and so we have lots of ways for deploying that operating system. We have operating systems that are, uh, optimized for the edge, very secure and ephemeral container images that you can build on top of. And then we have rancher itself, which is not only managing your ES cluster, but can actually start to manage the operating system components, uh, as well as the workload components. >>So all from your single interface, um, we mentioned policy and security. So we, yeah, we'll probably talk about it more, um, uh, in a little bit, but, but new vector, right? So we acquired a company called new vector, just open sourced, uh, that here in January, that ability to run that level of, of security software everywhere again, is really important. Right? So again, whether I'm running it on, whatever my favorite public cloud providers, uh, managed Kubernetes is, or out at the edge, you still have to have security, you know, in there. And, and you want some consistency across that. If you have to have a different platform for each of your environments, that's just upping the complexity and the opportunity for error. So we really like to eliminate that and simplify our operators and developers' lives as much as possible. >>Yeah. From this point of view, are you implying that even you, you are matching, you know, self, uh, let's say managed clusters at the, at the very edge now with, with, you know, added security, because these are the two big problems lately, you know, so having something that is autonomous somehow easier to manage, especially if you are deploying hundreds of these that's micro clusters. And on the other hand, you need to know a policy based security that is strong enough to be sure again, if you have these huge robots moving too close to you, because somebody act the, the, the class that is managing them, that is, could be a huge problem. So are you, you know, approaching this kind of problems? I mean, is it, uh, the technology that you are acquired, you know, ready to, to do this? >>Yeah. I, I mean, it, it really is. I mean, there's still a lot of innovation happening. Don't, don't get me wrong. We're gonna see a lot of, a lot more, not just from, from SA and ranch here, but from the community, right. There's a lot happening there, but we've come a long way and we solved a lot of problems. Uh, if I think about, you know, how do you have this distributed environment? Uh, well, some of it comes down to not just, you know, all the different environments, but it's also the applications, you know, with microservices, you have very dynamic environment now just with your application space as well. So when we think about security, we really have to evolve from a fairly static policy where like, you might even be able to set an IP address and a port and some configuration on that. >>It's like, well, your workload's now dynamically moving. So not only do you have to have that security capability, like the ability to like, look at a process or look at a network connection and stop it, you have to have that, uh, manageability, right? You can't expect an operator or someone to like go in and manually configure a YAML file, right? Because things are changing too fast. It needs to be that combination of convenient, easy to manage with full function and ability to protect your, your, uh, your resources. And I think that's really one of the key things that new vector really brings is because we have so much intelligence about what's going on there. Like the configuration is pretty high level, and then it just runs, right? So it's used to this dynamic environment. It can actually protect your workloads wherever it's going from pod to pod. Uh, and it's that, that combination, again, that manageability with that high functionality, um, that, that is what's making it so popular. And what brings that security to those edge locations or cloud locations or your data center. >>So one of the challenges you're kind of, uh, touching on is this abstraction on, upon abstraction. When I, I ran my data center, I could put, uh, say this IP address, can't talk to this IP address on this port. Then I got next generation firewalls where I could actually do, uh, some analysis. Where are you seeing the ball moving to when it comes to customers, thinking about all these layers of abstraction IP address doesn't mean anything anymore in cloud native it's yes, I need one, but I'm not, I'm not protecting based on IP address. How are customers approaching security from the name space perspective? >>Well, so it's, you're absolutely right. In fact, even when you go to IPV six, like, I don't even recognize IP addresses anymore. <laugh> yeah. >>That doesn't mean anything like, oh, just a bunch of, yeah. Those are numbers, alpha Ric >>And colons. Right. You know, it's like, I don't even know anymore. Right. So, um, yeah, so it's, it comes back to that, moving from a static, you know, it's the pets versus cattle thing. Right? So this static thing that I can sort of know and, and love and touch and kind of protect to this almost living, breathing thing, which is moving all around, it's a swarm of, you know, pods moving all over the place. And so, uh, it, it is, I mean, that's what Kubernetes has done for the workload side of it is like, how do you get away from, from that, that pet to a declarative approach to, you know, identifying your workload and the components of that workload and what it should be doing. And so if we go on the security side some more like, yeah, it's actually not even namespace namespace. >>Isn't good enough if we wanna get, if we wanna get to zero trust, it's like, just cuz you're running in my namespace doesn't mean I trust you. Right. So, and that's one of the really cool things about new vectors because of the, you know, we're looking at protocol level stuff within the network. So it's pod to pod, every single connection we can look at and it's at the protocol layer. So if you say you're on my SQL database and I have a mye request going into it, I can confirm that that's actually a mye protocol being spoken and it's well formed. Right. And I know that this endpoint, you know, which is a, uh, container image or a pod name or some, or a label, even if it's in the same name, space is allowed to talk to and use this protocol to this other pod that's running in my same name space. >>Right. So I can either allow or deny. And if I can, I can look into the content that request and make sure it's well formed. So I'll give you an example is, um, do you guys remember the log four J challenges from not too long ago, right. It was a huge deal. So if I'm doing something that's IP and port based and name space based, so what are my protections? What are my options for something that's got logged four J embedded in like, I either run the risk of it running or I shut it down. Those are my options. Like those neither one of those are very good. So we can do, because again, we're at the protocol layer. It's like, ah, I can identify any log for J protocol. I can look at whether it's well formed, you know, or if it's malicious and it's malicious, I can block it. If it's well formed, I can let it go through. So I can actually look at those, those, um, those vulnerabilities. I don't have to take my service down. I can run and still be protected. And so that, that extra level, that ability to kind of peek into things and also go pod to pod, you know, not just same space level is one of the key differences. So I talk about the evolution or how we're evolving with, um, with the security. Like we've grown a lot, we've got a lot more coming. >>So let's talk about that a lot more coming what's in the pipeline for SUSE. >>Well, probably before I get to that, we just announced new vector five. So maybe I can catch us up on what was released last week. Uh, and then we can talk a little bit about going, going forward. So new vector five, introduce something called um, well, several things, but one of the things I can talk in more detail about is something called zero drift. So I've been talking about the network security, but we also have run time security, right? So any, any container that's running within your environment has processes that are running that container. What we can do is actually comes back to that manageability and configuration. We can look at the root level of trust of any process that's running. And as long as it has an inheritance, we can let that process run without any extra configuration. If it doesn't have a root level of trust, like it didn't spawn from whatever the, a knit, um, function was in that container. We're not gonna let it run. Uh, so the, the configuration that you have to put in there is, is a lot simpler. Um, so that's something that's in, in new vector five, um, the web application firewall. So this layer seven security inspection has gotten a lot more granular now. So it's that pod Topo security, um, both for ingress egress and internal on the cluster. Right. >>So before we get to what's in the pipeline, one question around new vector, how is that consumed and deployed? >>How is new vector consumed, >>Deployed? And yeah, >>Yeah, yeah. So, uh, again with new vector five and, and also rancher 2 65, which just were released, there's actually some nice integration between them. So if I'm a rancher customer and I'm using 2 65, I can actually deploy that new vector with a couple clicks of the button in our, uh, in our marketplace. And we're actually tied into our role-based access control. So an administrator who has that has the rights can just click they're now in a new vector interface and they can start setting those policies and deploying those things out very easily. Of course, if you aren't using, uh, rancher, you're using some other, uh, container management platform, new vector still works. Awesome. You can deploy it there still in a few clicks. Um, you're just gonna get into, you have to log into your new vector, uh, interface and, and use it from there. >>So that's how it's deployed. It's, it's very, it's very simple to use. Um, I think what's actually really exciting about that too, is we've opensourced it? Um, so it's available for anyone to go download and try, and I would encourage people to give it a go. Uh, and I think there's some compelling reasons to do that now. Right? So we have pause security policies, you know, depreciated and going away, um, pretty soon in, in Kubernetes. And so there's a few things you might look at to make sure you're still able to run a secure environment within Kubernetes. So I think it's a great time to look at what's coming next, uh, for your security within your Kubernetes. >>So Paul, we appreciate chief stopping by from ity of Spain, from Spain, I'm Keith Townsend, along with en Rico Sinte. Thank you. And you're watching the, the leader in high tech coverage.

>>The cube presents, Coon and cloud native con Europe 22, brought to you by the cloud native computing foundation. >>Welcome to Valencia Spain and con cloud native con 20 Europe, 2022. I'm your host, Keith Townson alongside a new host en Rico senior reti, senior editor. I'm sorry, senior it analyst at giong Enrique. Welcome to the program. >>Thank you very much. And thank you for having me. It's exciting. >>So thoughts, high level thoughts of CU con first time in person again in couple years? >>Well, this is amazing for several reasons. And one of the reasons is that yeah, I had the chance to meet, uh, with, uh, you know, people like you again. I mean, we, we met several times over the internet, over zoom codes. I, I started to eat these zoom codes. <laugh> because they're very impersonal in the end. And like last night we, we are together group of friends, industry folks. It's just amazing. And a part of that, I mean, the event is, uh, is a really cool, it's really cool. There are a lot from people interviews and, you know, real people doing real stuff, not just, uh, you know, again, in personal calls, you don't even know if they're telling the truth, but when you can, you know, look in their eyes, what they're doing, I, I think that's makes a difference. >>So speaking about real people, meeting people for the first time, new jobs, new roles, Greg Moscarella enterprise container management in general manager at SUSE, welcome to the show, welcome back clue belong. >>Thank you very much. It's awesome to be here. It's awesome to be back in person. And I completely agree with you. Like there's a certain fidelity to the conversation and a certain, uh, ability to get to know people a lot more. So it's absolutely fantastic to be here. >>So Greg, tell us about your new role and what SUSE has gone on at KU con. >>Sure. So I joined SA about three months ago to lead the rancher business unit, right? So our container management pieces and, you know, it's a, it's a fantastic time. Cause if you look at the transition from virtual machines to containers and to moving to micro services, right alongside that transition from on-prem to cloud, like this is a very exciting time to be in this industry and rancher's been setting the stage. And again, I'm go back to being here. Rancher's all about the community, right? So this is a very open, independent, uh, community driven product and project. And so this, this is kinda like being back to our people, right. And being able to reconnect here. And so, you know, doing it, digital is great, but, but being here is changes the game for us. So we, we feed off that community. We feed off the energy. So, uh, and again, going back to the space and what's happening in it, great time to be in this space. And you guys have seen the transitions you've seen, I mean, we've seen just massive adoption, uh, of containers and Kubernetes overall, and rancher has been been right there with some amazing companies doing really interesting things that I'd never thought of before. Uh, so I'm, I'm still learning on this, but, um, but it's been great so far. >>Yeah. And you know, when we talk about strategy about Kubernetes today, we are talking about very broad strategies. I mean, not just the data center or the cloud with, you know, maybe smaller organization adopting Kubernetes in the cloud, but actually large organization thinking guide and more and more the edge. So what's your opinion on this, you know, expansion of Kubernetes towards the edge. >>So I think you're, I think you're exactly right. And that's actually a lot of meetings I've been having here right now is these are some of these interesting use cases. So people who, uh, whether it be, you know, ones that are easy to understand in the telco space, right? Especially the adoption of 5g and you have all these base stations, new towers, and they have not only the core radio functions or network functions that they're trying to do there, but they have other applications that wanna run on that same environment, uh, spoke recently with some of our, our good friends at a major automotive manufacturer, doing things in their factories, right. That can't take the latency of being somewhere else. Right? So they have robots on the factory floor, the latency that they would experience if they tried to run things in the cloud meant that robot would've moved 10 centimeters. >>By the time, you know, the signal got back, it may not seem like a lot to you, but if, if, if you're an employee, you know, there, you know, uh, a big 2000 pound robot being 10 centimeters closer to you may not be what you, you really want. Um, there's, there's just a tremendous amount of activity happening out there on the retail side as well. So it's, it's amazing how people are deploying containers in retail outlets. You know, whether it be fast food and predicting, what, what, how many French fries you need to have going at this time of day with this sort of weather. Right. So you can make sure those queues are actually moving through. It's, it's, it's really exciting and interesting to look at all the different applications that are happening. So yes, on the edge for sure, in the public cloud, for sure. In the data center and we're finding is people want to common platform across those as well. Right? So for the management piece too, but also for security and for policies around these things. So, uh, it really is going everywhere. >>So talk to me, how do, how are we managing that as we think about pushing stuff out of the data center, out of the cloud cloud, closer to the edge security and life cycle management becomes like top of mind thought as, as challenges, how is rancher and sushi addressing >>That? Yeah. So I, I think you're, again, spot on. So it's, it starts off with the think of it as simple, but it's, it's not simple. It's the provisioning piece. How do we just get it installed and running right then to what you just asked the management piece of it, everything from your firmware to your operating system, to the, the cluster, uh, the Kubernetes cluster, that's running on that. And then the workloads on top of that. So with rancher, uh, and with the rest of SUSE, we're actually tacking all those parts of the problems from bare metal on up. Uh, and so we have lots of ways for deploying that operating system. We have operating systems that are, uh, optimized for the edge, very secure and ephemeral container images that you can build on top of. And then we have rancher itself, which is not only managing your Kubernetes cluster, but can actually start to manage the operating system components, uh, as well as the workload components. >>So all from your single interface, um, we mentioned policy and security. So we, yeah, we'll probably talk about it more, um, uh, in a little bit, but, but new vector, right? So we acquired a company called new vector, just open sourced, uh, that here in January, that ability to run that level of, of security software everywhere again, is really important. Right? So again, whether I'm running it on, whatever my favorite public cloud providers, uh, managed Kubernetes is, or out at the edge, you still have to have security, you know, in there. And, and you want some consistency across that. If you have to have a different platform for each of your environments, that's just upping the complexity and the opportunity for error. So we really like to eliminate that and simplify our operators and developers lives as much as possible. >>Yeah. From this point of view, are you implying that even you, you are matching, you know, self, uh, let's say managed clusters at the, at the very edge now with, with, you know, added security, because these are the two big problems lately, you know, so having something that is autonomous somehow easier to manage, especially if you are deploying hundreds of these that's micro clusters. And on the other hand, you need to know a policy based security that is strong enough to be sure again, if you have these huge robots moving too close to you, because somebody act the class that is managing them, that could be a huge problem. So are you, you know, approaching this kind of problems? I mean, is it, uh, the technology that you are acquired, you know, ready to, to do this? >>Yeah. I, I mean, it, it really is. I mean, there's still a lot of innovation happening. Don't, don't get me wrong. We're gonna see a lot of, a lot more, not just from, from SA and rancher, but from the community, right. There's a lot happening there, but we've come a long way and we've solved a lot of problems. Uh, if I think about, you know, how do you have this distributed environment? Uh, well, some of it comes down to not just, you know, all the different environments, but it's also the applications, you know, with microservices, you have very dynamic environment now just with your application space as well. So when we think about security, we really have to evolve from a fairly static policy where like, you might even be able to set an IP address in a port and some configuration on that. It's like, well, your workload's now dynamically moving. >>So not only do you have to have that security capability, like the ability to like, look at a process or look at a network connection and stop it, you have to have that, uh, manageability, right? You can't expect an operator or someone to like go in and manually configure a YAML file, right? Because things are changing too fast. It needs to be that combination of convenient, easy to manage with full function and ability to protect your, your, uh, your resources. And I think that's really one of the key things that new vector really brings is because we have so much intelligence about what's going on there. Like the configuration is pretty high level, and then it just runs, right? So it's used to this dynamic environment. It can actually protect your workloads wherever it's going from pod to pod. Uh, and it's that, that combination, again, that manageability with that high functionality, um, that, that is what's making it so popular. And what brings that security to those edge locations or cloud locations or your data center >>Mm-hmm <affirmative> so one of the challenges you're kind of, uh, touching on is this abstraction on upon abstraction. When I, I ran my data center, I could put, uh, say this IP address, can't talk to this IP address on this port. Then I got next generation firewalls where I could actually do, uh, some analysis. Where are you seeing the ball moving to when it comes to customers, thinking about all these layers of abstraction I IP address doesn't mean anything anymore in cloud native it's yes, I need one, but I'm not, I'm not protecting based on IP address. How are customers approaching security from the name space perspective? >>Well, so it's, you're absolutely right. In fact, even when you go to I P six, like, I don't even recognize IP addresses anymore. <laugh> >>Yeah. Doesn't mean anything like, oh, just a bunch of, yes, those are numbers, ER, >>And colons. Right. You know, it's like, I don't even know anymore. Right. So, um, yeah, so it's, it comes back to that, moving from a static, you know, it's the pets versus cattle thing. Right? So this static thing that I can sort of know and, and love and touch and kind of protect to this almost living, breathing thing, which is moving all around, it's a swarm of, you know, pods moving all over the place. And so, uh, it, it is, I mean, that's what Kubernetes has done for the workload side of it is like, how do you get away from, from that, that pet to a declarative approach to, you know, identifying your workload and the components of that workload and what it should be doing. And so if we go on the security side some more like, yeah, it's actually not even namespace namespace. >>Isn't good enough. We wanna get, if we wanna get to zero trust, it's like, just cuz you're running in my namespace doesn't mean I trust you. Right. So, and that's one of the really cool things about new vectors because of the, you know, we're looking at protocol level stuff within the network. So it's pod to pod, every single connection we can look at and it's at the protocol layer. So if you say you're on my database and I have a mye request going into it, I can confirm that that's actually a mye protocol being spoken and it's well formed. Right. And I know that this endpoint, you know, which is a, uh, container image or a pod name or some, or a label, even if it's in the same name, space is allowed to talk to and use this protocol to this other pod that's running in my same name space. >>Right. So I can either allow or deny. And if I can, I can look into the content that request and make sure it's well formed. So I'll give you an example is, um, do you guys remember the log four J challenges from not too long ago, right. Was, was a huge deal. So if I'm doing something that's IP and port based and name space based, so what are my protections? What are my options for something that's got log four J embedded in like I either run the risk of it running or I shut it down. Those are my options. Like those neither one of those are very good. So we can do, because again, we're at the protocol layers like, ah, I can identify any log for J protocol. I can look at whether it's well formed, you know, or if it's malicious, if it's malicious, I can block it. If it's well formed, I can let it go through. So I can actually look at those, those, um, those vulnerabilities. I don't have to take my service down. I can run and still be protected. And so that, that extra level, that ability to kind of peek into things and also go pod to pod, you know, not just name space level is one of the key differences. So I talk about the evolution or how we're evolving with, um, with the security. Like we've grown a lot, we've got a lot more coming. >>So let's talk about that a lot more coming what's in the pipeline for SUSE. >>Well, how, before I get to that, we just announced new vector five. So maybe I can catch us up on what was released last week. Uh, and then we can talk a little bit about going, going forward. So new vector five, introduce something called um, well, several things, but one of the things I can talk in more detail about is something called zero drift. So I've been talking about the network security, but we also have run time security, right? So any, any container that's running within your environment has processes that are running that container. What we can do is actually comes back to that manageability and configuration. We can look at the root level of trust of any process that's running. And as long as it has an inheritance, we can let that process run without any extra configuration. If it doesn't have a root level of trust, like it didn't spawn from whatever the, a knit, um, function was and that container we're not gonna let it run. Uh, so the, the configuration that you have to put in there is, is a lot simpler. Um, so that's something that's in, in new vector five, um, the web application firewall. So this layer seven security inspection has gotten a lot more granular now. So it's that pod Topo security, um, both for ingress egress and internal on the cluster. Right. >>So before we get to what's in the pipeline, one question around new vector, how is that consumed and deployed? >>How is new vector consumed, >>Deployed? And yeah, >>Yeah, yeah. So, uh, again with new vector five and, and also rancher 2 65, which just were released, there's actually some nice integration between them. So if I'm a rancher customer and I'm using 2 65, I can actually just deploy that new vector with a couple clicks of the button in our, uh, in our marketplace. And we're actually tied into our role-based access control. So an administrator who has that has the rights can just click they're now in a new vector interface and they can start setting those policies and deploying those things out very easily. Of course, if you aren't using, uh, rancher, you're using some other, uh, container management platform, new vector still works. Awesome. You can deploy it there still in a few clicks. Um, you're just gonna get into, you have to log into your new vector, uh, interface and, and use it from there. >>So that's how it's deployed. It's, it's very, it's very simple to use. Um, I think what's actually really exciting about that too, is we've opensourced it? Um, so it's available for anyone to go download and try, and I would encourage people to give it a go. Uh, and I think there's some compelling reasons to do that now. Right? So we have pause security policies, you know, depreciated and going away, um, pretty soon in, in Kubernetes. And so there's a few things you might look at to make sure you're still able to run a secure environment within Kubernetes. So I think it's a great time to look at what's coming next, uh, for your security within your Kubernetes. >>So, Paul, we appreciate you stopping by from ity of Spain. I'm Keith Townsend, along with en Rico Sinte. Thank you. And you're watching the, the leader in high tech coverage.

>>from around the globe. It's the Cube with coverage of Susic on digital brought to you by Susan. >>Right? Hi. I'm Stew Minuteman. And welcome to the Cube's coverage of Susic on Digital 20. Rather than gathering together in Dublin, we have a larger audience online watching everything digitally, really helping a happy to have on the program. Back to the program. One of our cube alumni. She is fresh off the keynote stage. Melissa DiDonato. She is the CEO of Tuesday. Melissa. So good to see you. Wish it could all be in person. But, you know, thanks for having the Cube in. Ah, >>thank you very much for joining us as well. My third time on the show. I'm really, really pleased to be an important part of our digital experience with Susie. Conditional. So still what? Nice to see you. >>All right. So last time you were on the program, you spoke to Dave. Dave a lot today about how you know you're keeping your employees safe and keeping them productive. The note I heard clearly from you in your keynote presentation is really a sense of optimism. So, like, if you could bring us a little bit inside. You know, I'm sure you're talking to a lot of your customers. What is it even then in these unprecedented Well, I'm giving you that sense of optimism. >>Yeah, there's no denying where we are in the world with Kobe. 19. We have a whole different way of looking at the world. Every business in every industry has been impacted, and not just the working life but our family life. The way we communicate, the way we run our homes, our environments at work is it's been very much integrated now. It's a very different way of adding a whole different level of stress that we didn't have in our business life just a couple of months ago. And I think, as I told Dave, the most important thing for me is number one to make sure that our employees remain self safe and healthy. That's number one, And I think that as we experience negativity across the world of news and social media, etcetera, that my hope is that the community and the Susan family remain optimistic and you know, why do we have the ability to remain optimistic when everyone else is experiencing a lot of doom and gloom. One White House, because you rightly so said, Let me talk about Sousa and how we wouldn't in our community. Our thesis is the power of many. This power of many in a virtual community really drives innovation. We're not like proprietary software and many other tech companies where you have to resign the building to make sure that we maintain and evangelize innovation that you live and deliver to your customers. For us, it's very different. Our community is the basis for innovation. It's the pillar of our community, of our company, our ethos in our value. So it's Susa. This spirit of collaboration and integration is live today more than ever before, with 99% of our employees working from home being engaged a very different way than maybe they're used to. But not so unlike engaging the innovation that we get out of our community. I think you mentioned something else do that's really important. That's productivity. We've moved away as of the first of March and measuring productivity in exchange for measuring the way that we integrate and elaborate and engage with our place. So instead of productivity, we're measuring engagement. Our employees are becoming much more engaged with each other with our customers and our communities. And of course, our partners they're giving back to their community. They're measuring the engagement they're successful means of delivering or how much they can give back to their communities. So we've seen a huge rise and are employees giving back to their communities around them. For example, I met an employee who is donating a very big part of his bonus percentage to a hospital to pay for lunches for frontline health workers near his his home, our nerve of Germany office. They're giving their lunch vouchers and donating that to all of the homeless people around their community. And then we've got employees around Italy, one in particular that's created a virtual classroom for a son school and the community around him. So you know, everyone's really pitching in, I think finally, from a community perspective, we're also sponsoring a numerous amount of hackathons. For example, in Germany, the government has recently held a hackathon for community based solutions to combat code. In 19 our employees participated in engaged with their one day off. We give every employee one day off a year to engage for charitable cause and the results of this hackathon is a better understanding of the data per states about code in 19 across the country. So I think all in all, everything that we're doing is really trying to, you know, utilize the community as we always have, is open source. Open source is developed in a community that often times does not sit together. And now we're trying to really engage with that community as much as possible to keep innovation alive, to keep collaboration alive and not just for the purpose of innovation, but for the purpose of combating the virus and giving hope and first gratitude to this community and across all of our population across the world. I really do believe that in challenging times like today, it's the best way to realize the innovation that we can put together, triggering innovation for good. But also bringing out the best in humanity is it's amazing to see what you know. Thousands and thousands of people in the open source world are giving and delivering and collaborating in which to solve the worlds Problems Cove in 19 but also innovation problems for today and tomorrow >>Yeah, Melissa said some great stories that you have there, you know, we, of course, are huge supporters of communities in general. I've had a great pleasure not only recently but over the last 20 years, watching Linux communities on what's happening in open source. One of the key constituencies, obviously, to your audience, our developers. There are quite a few announcements that I talked about on the keynote stage was wondering if you could help walk through Ah, for our audience. You know, the primary announcements and especially, you know, the impact that it will have on the developer developer community. >>Yeah, that's right. So the developers are entranced, obviously, as part of Susa, where deep open source roots and they're ingrained in our culture. So we just recently focused on a new developer community with content specifically targeted to developer use cases for application platform offering. So over the next couple of months, we're gonna roll out content analytics, open source, Dev >>ops. All >>these things that you are sure loves to micro services, containers, kubernetes edge and and the like. So a lot of innovative technologies as our content. Now what we are offering in the developer community is the SuSE Cloud application platform developer sandbox. We wanted to make it easy for these developers who just spoke of to benefit from the best practices that evolved from the cloud native application delivery that we offer every day. Of course, the customers and now for free to our developers, we want them to be able to easier, easily apply their skills to create applications that can run anywhere, anywhere from on Prem Private Public Cloud and the access is and the developers to get access and hands on experience. That SuSE cloud application platform without having to spend all of their own environment is it is a big test or commitment to the developer community that can explore tests and develop without having any hardware services themselves. It's a really I've signed up myself. Hopefully, you will, too, and join the community and give some feedback and engage in this open source community. For developers, it's really important for everybody. You can find it at developer dot cisco dot com, in addition to the sandbox is I just mentioned you'll also find there are developer forums. It's got getting started guides and other useful examples of how to accelerate the adoption of the cloud application platform and all of the demo tools you can use. It's I can't express the importance enough that we put in place in our developers. Our developer community is a really important part to reach the innovation that we so hoped and live for every day. So we need to provide them the tools to be successful. So I think when you're gonna see Studio is a lot more engagement with our developer community and a lot more integration with them, a collaboration with them. As time goes on, it's a big part of our focus coming in now to 2020 and, of course, the second half of the year. >>So, Melissa, one of the other point that you made in your keynote is that Souza is now, you know, fully independent. It's always been an open source company, a long history there. But what does this one year of independence mean for your customers and that partner ecosystem? >>Yeah, it's a big deal for us, so it's a really big deal. We swung away from micro focus a year ago and mark so just now, Pastor, one year we're now in control of our destiny and the future is very, very bright. I think going forward in the next year, what you can expect from Susan is continued focus and support our customers, of course, the digital transformation efforts that we need to put into helping them go through this transformation. I saw a cartoon, You know, the other day everyone probably saw who's leading your digital transformation. Experts efforts your CEO, your see Iot or Corona virus. And I think we all agree that Corona viruses, but a new effort and focus on the digital transformation of our companies and our customers need to go through. So I think we need to be sure that with this new independence that we focus on that digital transformation effort. Couple that with our open source innovation and no matter where our customers are on their journey, that we give them the enabling tools to get there. We start with simplifying, modernizing and accelerating our customers journey, and you're gonna hear a lot about that in the keynote that I just did, um, simplifying first. So simplifying and optimizing our customer's applications and the data to exist in I T Environment. That's going to help them go on the journey to modernize, modernizing everything about the I T infrastructure as well as their legacy applications, to utilize modernizing, modernized technologies like containers or edge or cloud, or for the like. By simplifying and modernizing, our customers can then begin to accelerate. They can accelerate innovation. They can accelerate growth. They can accelerate delivery of whatever services and applications they want to deliver, for example, capabilities around AI and edge. And they can scale their companies to bring markets product to market faster and even at a lower cost. So I think when you think about Susan our independence, I want our customers to know and understand that our focus will always be to simplify, modernize and accelerate, but also to remain nimble, how our customers, our partners, our community, innovate faster based on customer business requirements and to solve problems of today and tomorrow, not just what we knew before. So we're much more connected with our customers and ever before, and we want to be able to offer them the flexibility that they heard that learned to love it. Enjoy from Susa more some now than ever our customers agenda. Su is our only agenda in a world where everyone wants to be the best at everything. The only thing we want to be number one with is customer satisfaction. We will say number one in the market because we love servicing our customers. We love being maniacally focused on our customers, needs their business problems and creating solutions that are tailored with services that make them more successful. I think you can expect Souza to enter new markets like powering, for example, autonomous vehicles with safety certified legs and other really innovative technologies that were developed every single day in our community with our developers to solve customer business problems. I say to the teams every day, you know, we're big enough for scale, and we're small enough to be nimble and to be flexible to service our customers first. So expecting that from Susa in our independence, but always, of course. >>Yeah, Melissa, you talk about things like ai and Ed and innovation, and you just brought up autonomous vehicles. So, you know, not only is a cool area, but really highlights uh, you know, a lot of these waves coming together. You announced up onstage. Really cool looking company. Electro bit. I noticed there, Green almost matched. Your companies do So. Tell us about this. This is a partnership. Why? It's important. And you know what? What others can learn about it. >>Yeah, sure. So Electra bit. We just partnered with that. Made the announcement today in the keynote there, the leading Internet global international provider of embedded software solutions for automotive. So it's a whole new area for US safety certified Linux is the first for Susan in this industry. I recently met virtually with Alexander coaching the CEO Electra bit to learn more about his company innovation, that we're gonna drive together. We've got a whole session at Susan Con Digital in the platform to talk about what we're doing with safety certified Lennox and what we're doing with Elektra bit. I can't wait to tell you more about, and I've got a 1 to 1 fireside chat with Alex, and I think you're gonna love to learn more about, you know, maybe something else. Wei mentioned in the keynote they may want to know about. And that's the artificial intelligence solution that I specifically talked about launching next quarter. This is I'm super excited about as well. I mean, it's really easy to be excited here, Susan, when you have constant rolling innovation in our community and delivering that to our customers. But this is also an exciting space. The solution that we're launching next quarter is going to benefit both data scientists and I t operations teams by simplifying the integration of key AI building blocks that are going to be required to develop quickly test and then deploy the next generation of intelligence solutions. So keep your eyes open for that to we're gonna have some game changing solutions for Susan and all of our customer promise ai solution next quarter. So two big announcements for us here exclusively. It's music on digital. I can't wait to share all the details Next order with AI, but also with Alex in the fireside chat I had with him during the week. >>Alright, So great, Melissa, A couple of big announcements that you talked about give >>us a >>little bit of a look forward. So, you know, you talked about what? One year of it, and it means what should people be looking at? What goals do you have for the community and the company actually look through the rest of 2020 >>as we look to the rest of 2020. I think, um, it's been a hard year already, and I couldn't have predicted when I took over a CEO of this great company nearly 10 months ago that we'd be having the hard times that we currently have. I can honestly say that there's no place I'd rather be. The fact that we are in the best company in the best industry, with open source at our roots at our heart that will never change but you can expect from us is consistent and constant innovation. You could look for us to be nimble, dependable. You can look for us for growth and there ever were a recession proof company that delivers the best solutions to our customers. I think Susie's in fact, I know it is. We're going to double in size and three years, so we're going to go from just under 1/2 a 1,000,000,000 to a 1,000,000,000 in revenue and what in three years time and we've got the constant trajectory and the means of which to do it. We're really looking from a strategic perspective. The rest of this year. How can we simplify, modernize, accelerate the solutions delivered to our customers to ensure we constantly focus on innovative technologies, keeping open source of value's and ethos to our core? And then also consider how do we ensure a safe, stable quality environment that's building on tools such as optimizing and automating their environment to get the best out of their technology stack? And that's when you should expect to see from some of the rest of this year as we go obviously into 2021. You're gonna want to watch the space to stay tuned for the look at Susa. We're growing like a rocket ship, and we have still intention of going through the crisis and, of course, going into the back half of 2020. But we're accelerating with pace going into 2021. >>Alright, well, Melissa, I'm definitely looking forward to talking to some of your customers, some of your partners in some of your team. So thanks again for joining us, definitely looking forward to catching up with you further down the line. >>I look forward to it. Thank you so much for the time today, and obviously the focus on, Susan. We're super excited to share where we're going, where we've come from and what the journey looks like Ahead. So thanks for the excitement that you're sharing with us throughout this week. Really appreciate you. Thank you. >>Alright. And be sure to stay with us. We've got wall to wall coverage Susic on digital money. Even if we're not at a physical event, we get to do them all remotely digitally. That global digital experience. I'm stew Minimum. And thank you for watching the Cube. >>Yeah, Yeah, yeah, yeah, yeah.

>>from around the globe. It's the Cube with coverage of Susic on digital brought to you by Susan. Right? >>Welcome back. I'm Stew Minuteman. And this is the Cube's coverage of Silicon Digital 20. Really excited to be digging into some of the cloud discussions. I've got two guests joining me now, one from across the pond and one from across the country. So joining me is Billy Baldwin. She is the senior director of Global CSP Alliance sales with Lisa. Coming from across the pond and coming from California is Mikhail Fradkov, who is a principal business development at Amazon Web services. Thank you both for joining us. >>Thank you to really, really exciting. >>All right, So, Julie, obviously, you know, we know we're limit Been proliferating the cloud something that almost I think really understand. You know, cloud, you know, big piece of the overall soussa discussion. Um, bring us inside a little bit, You know your role. And of course, the long partnership that business ad with AWS. >>Yeah. So? So my role is working with, you know, the major hyper scale is in the public cloud providers in offering solutions that's driving digital transformation. And this modernization even more so in today's current climate. We're seeing, you know, modernization transformation is being driven out of necessity. The necessity now due to the yeah, the code 19 impact. So I really want to draw on. You know, we've been working with AWS for the last 10 years. We've serviced, you know, thousands of customers between us who are looking at how they innovate on D drive, you know, flexibility and agility into into their, you know, the right and then there accounts. So it's really important that, you know, we look at how we support our customers from a, uh, and integrated support perspective and how we can we can move them forward in the in the digital transformation journey. >>Awesome. So Mikhail and I want to hear what Julie talked about. I think about when I when I look at AWS, you talk about builders when you go to the conference that Amazon told, you know, innovation is absolutely something there. So talk to us a little bit about how you know the Linux community in general, and to save costs more specifically are engaged. And you know a piece of what AWS is doing. >>Sure, So in general, it's a bless. I'm responsible for making sure that our customers are successful as they go through there. Well, its information Jordan you or business transformation. Jordan is so those those are all involved transformations. And, um, it's It's actually an interesting position to be in because you see it first hand on the ground for all the challenges and all the all the interesting problems that customers get the soul and then it's a sexual incredibly exciting that we're having this conversation in the framework of silicon because open source is incredibly important for a glass and stable beta last week understand how important open source is for customer success, and therefore we've been involved in contributing to the projects from from very early on, that justly mix and a VM and Java and kubernetes. So we see we see a lot of a lot of proliferation in the space and then another. Another interest in I guess below that, I would say, is if you think about the open source notion, which is largely around community, so there is this sort of like a juxtaposition off the cathedral and the bazaar, right, and then so the bazaar is the vibrant community off people, commentaries with ideas, and they're they're pursuing them and they innovate. And so something similar we see in the um yes, it the blast community with several 1,000,000 customers day today. They're sold in challenges and bring in lots of lots of requests for innovation, and I >>want to call it puts >>pressure on Amazon to innovate. But it's a lot of inspiration, right? And then, therefore it's It's interesting to see right that because of all the innovation and all those requests, customers get access on Amazon toe. All the features such as same was open source, Right? So you capitalize on this on this innovation, and you're there is well, customers can request, let's say, in financial service industry and then so you get a lot of security features. All the only controls would say, like I saw saw some combines and then some of the most stringent compliance already, like product guys that say the blessed, that stuff. That's one of the examples. >>Yeah, I e starts are Julie. That customer flywheel that you talked about is what we really want. They're so Julie, you want wanted to comment on what he was saying. >>I was just kind of just to kind of reinforce, you know, that whole community in that whole innovation based as well because from an open source perspective, you know that that sense of community is really driving those changes on with the AWS platform. It's got a very rich functionality behind it. You know, it's one of the, you know, the first time platform. So it does have that degree of innovation, you know, from from Day One. And that's just being driven by the by, the by, our customers who are pushing the envelope family in everyone more on. That's where you know the relationship between, you know, Souza on AWS is really, really started to excel. Looking at how we we move into that container space now as well, and help the customers, you know, modernize not only their, you know, the the cloud native that's going straight to cloud. But how do they modernize modernize their legacy applications as well? Um, and how today, you know, take, you know, take their on premise environments on, make them more effective and more efficient, and by using public cloud to be able to do that. >>Yeah. Julia, I'm glad you brought that up, because absolutely, there's opportunity. But there's challenges there. Customers really have. You know, it's either hybrid or multi cloud deployment. You know, container ization. Kubernetes are absolutely enable is there? But I wonder if you could bring us inside. What Susie doing? You have any customer examples of you know how they're really making this change? We know that it's still the majority of applications have not been modernized. They've not going cloud native. They're not ready for these environments. So how are customers working through this ultimate journey? >>Yeah, I mean, it's really, really complex. And I did a presentation on our sales summit talking about, you know, Gardner's five. Ours about you know, what applications can move to the cloud, how easy it is to do that. And I think there is some research done last year with for like, one, um, where the previous year there was a lot of customers said, Yeah, we're moving to fired and it's easy. And then this year, when they rerun the survey, it was No, it's really hard. We need partners. We need to look at how we how we do this. And so you know, every application is going to be able to be moved hours, and it's really Orton that they know the customers have a strategy and look at what they're doing on prem it and then start to identify what is you know, what is cloud friendly? What do they need to do to kind of go forward? You know, Do they need to be, you know, rewrite an application? Do they need to re factor it kind of just be a lift and shift. And so what we're doing with with AWS is, you know, we've been working with partners like both, for example, who built out to retail application platform to be able to migrate those customers quickly into a more cost effective and efficient way of delivering businesses because they will say, you know, even more so in the current scenario there, you know margins are being squeezed. They need to be looked at being ableto deliver higher, you know, return on investment and to share with any of their, you know, in with their spend. So, you know, that's that's one area that we are kind of like, Look, you know, looking at as well. We've had great success with it. Um, we've also got a quick start programs with with AWS that allows, you know, customers you need to migrate quickly and easily. To be able todo to take those applications on their environments on DNA, move them on to the public cloud. So that so that those are two key areas that we're really looking at, you know, driving. Yeah, they're driving forward because it's critical because it is complex. Um, you need to have a Roma. You need to have a strategy about how you do, and you need to identify and include the stakeholders when they move. You know, when you're changing your environment to make sure that you haven't missed anything, >>something that would love to hear your viewpoint on this to you know, when you look at the Amazon ecosystem, you've got a huge AWS marketplace. Obviously, the integrators help customers work through their various environments and how to modernize them. How to move there, you know, what are you seeing in the customer base, for example, you can help share as to how they're moving along. >>Sure. One of the way we have to understand right, a little bit off the context. So all this all this talk about, let's say, cloud migration and innovation, it's not. It's not an abstract sort of exercise, an absolute discipline. It happens for its right if we look. If you look at the innovative companies at a fast moving companies, effectively, they they see on average time to value metrics about 420 times faster. Then let's say what people slow companies, right? And then So that's That was a lot of pressure on companies to actually embrace, embrace this innovation and the digital transformation and engage with customers in the way that they have never done before, such as just technology enable so many things, so many protect right and then this. With any opportunity it comes, Here comes a challenge on then, as Julie pointed out, it's a it's a difficult exercise. Let's let's not mince words here. So and therefore we have to make sure that everybody is a line. Let's say customer goes through this exercise right that that they're trying to change their processes. The leadership sets new goals. The leadership says new objectives. They have to change the culture they have to train people. So that is that it's not just the challenge of the patient right there within the hour, then outside of the company, you want to make sure that effectively, everybody, everybody comes to the table is there's a lot of value and very much alive, and that just that this is where we see, I guess a lot of, um, a lot of opportunity because as as you go through this process, um, you have to, right, you have to have the right stakeholders who have you have to have trained people, right? And then if you look at another statistics that just 86 companies or so they have a first step and the other 86 infrastructure spend this to on premise And the reason for that is companies cannot not hire and train and train faster, right? So therefore, on AWS side, we we invest a lot in training programs and certification programs as well as we have the vibrant community off partners who can step in and help us with challenges such as we have a system off JIA size and the size, so we have with both hands off the size M s P s, whatever we have providers. And then effectively back to what results here is that you have the synergy. Not not only the change going from from the inside company. >>They >>also have the support structure. As Joe talked about Big Start, we have training and then we have programmatic support, right cattle, how to navigate passengers for that. And then as the switch swollen, you mentioned their new processes. This is this is where the power of the cloud comes in and part of the community. So all those challenges they have been sold. So you can take some of the blueprints and apply them as is. And >>you can you can >>pick and choose what? What? Your bias. So, for example, you can go with cloud native tools with Amazon Web services at the very same time you can. You can also pick products. For example, SuSE Cloud application platform, which provides you with this. I wouldn't call it, um it's slightly more opinionated approach how to how to implement your develops practices and agile practices. And then it's still making Iran's on top of Amazon elastic container service. So yeah, and then, as as Jules mentioned. We program, for example, in the work of success with it >>and just touching on that point because, you know, we talk about we're not islands, you know, we have to engage with the partners. You know, we want to make sure the customer success is at the heart of everything that we do. Um, and we have to bring in the right skill sets at the right time, you know, to to make make that journey as easy as possible and as quickly as possible on. So that's the you know that that's the beauty of community. That's the beauty of partners on benders coming together with the customer at the heart off of everything that they do on. You know, I know that's a very strong message that you're going to get from, you know, from Susie Con. But it's from message that we showed with Aws as well, about how do we do the right thing for the customer and how do we, you know, and how do we enable that success? But then to be successful, which will drive Ultimate six, you know, successes as partners as well? >>Excellent, Julie. One of the big things we're themes we heard in the keynote was talking about the developer community's obviously to say in AWS A lot of developers, anything specific for the developers out there That that either. The highlight >>s so obviously we've got the cloud application platform on. We've got the quick starts as well. So for May is you know, you've got a proven a proven platform with real aws that, you know, the infrastructure available there, the ease of which, you know, cloud application platform can sit on top of that of the eks elastic. The services is really, really critical. And, you know, for me, it would be just, you know, just try it, um, on and give us your feedback as well. I think that's really important, because the way that you know, we drive innovation is through that, you know, the cut, the feedback from our customers and people actually using that, you know, the services. I think McHale pointed to the earlier as well. You know, the innovation that they've seen has been driven by, you know, customers actually saying we want this feature. We want this put pressure on from a from a dev ops community is you know there are alternatives out there and you know, you should, you know, to try. You should try. Look at you know, if that suit your needs better. I look at how you can use a trusted partner like AWS and and Susie Teoh to actually meet some of those new needs they're coming aboard. >>And it's also to Julius Point right? Way cannot overemphasize the importance off builders off people who own on this innovation within the company. And be because the biggest thing that companies can do for their success is to enable builders and as as we mentioned before, right? So the process is this challenging the other multiple parties involved, but the very same time to empower people to drive this change, it's almost like instead of directing them like, Oh, um, the space is pretty pretty interesting analogy. So instead of if you want people to know how to build the ship so you do not you do not tell them. Oh, go gather wood and then, like, this is how you hammer things together. You just you just make sure that they yearn for the C. And then ultimately this is This is what drives the innovation. And here we have essentially with with, for example, Susak Capital radical enable people and they they practice the develops, they can practice, schedule and essentially align. This was this fast time to value practices, right? So that that is the tooling. And then you take weeks starts and then you put literally innovation into into those people's hands, for example, it So that's one big start allows you to bring up the whole environment and pretty much like minutes. Well, let's say if you want to go to innovate on the sisters again, you take big start and then well, is that the takes takes a little bit more involved. So maybe, Like like in an hour and 1/2 you have a safe environment, and then you have essentially start innovating there and >>excellent. Well, Mikhail and Julie thank you so much for the updates. You know, love hearing about innovation companies. Absolutely. Building is what differentiates us is the companies that are ready for today's modern era. So thank you so much for joining us. >>Thank you. Thank you. Thank you. Thank you. >>Thank you, Julia. >>Alright. We'll be back with lots more coverage from SuSE icon Digital 20. I'm stew minimum. And thank you for watching the Cube. >>Yeah, yeah, yeah, yeah, yeah, yeah.

>> From around the globe, it's "theCUBE" with coverage of SUSECON Digital. Brought to you by SUSE. >> Welcome back, I'm Stu Miniman and this is CUBE's coverage of SUSECON Digital '20. Happy to welcome back to the program one of our CUBE alumni, Alan Clark, he is in the CTO office of SUSE. He works on emerging technologies and open source. Sits on many of the boards for many of those open source organizations. Alan, nice to chat with you. Thanks so much for joining us. >> Thanks for the invitation. I appreciate the opportunity. It's always fun to chat with you, Stu. >> All right, so Alan, you know, open source of course, you know, had a broad impact on the industry. Lots of talk. You know, we talk about soft breeding the world, the impact of open source. Haas on software. Give us, you know, start us a little bit kind of the state of the state as to what you're seeing broadly when it comes to. >> You know, I'm just, I keep, I enjoy this industry, 'cause it's just booming. I got into open source a long time ago, before my hair was gray, and I just can't, it just continues to surprise me and amaze me at how much it's grown. And even from, not just as projects, right? Those continue to exponentially grow, but think about the adoption, right? And from SUSE's perspective, we've got critical mission infrastructure running on open source and that is just totally amazing, right? And they've got aerospace manufacturing firms, Fortune 100s, Fortune 500s, Fortune 50s, the world's largest banks, four or five of the world's largest banks are running on SUSE Linux, right? Automotive vendors, 12 of the 15 largest automotive vendors are running on open source, running on SUSE Linux, and 10 of the largest telecommunications firms are running on SUSE, and it just goes to show that open source is really growing and is being adopted and used by critical infrastructure for the world. Particularly in these troubling days, right? >> Yeah, I mean, Alan, I've always loved diggin' into the data, you know? I haven't followed it for quite as long as you, but I've been involved for comin' up on 20 years now, and you think back 15 or 20 years it was somebody in the back room contributing some code in their spare time when they have it. When I look at the state of open source today, you mentioned lots of enterprises are using it, but lots of enterprises are contributing to it, and it's not necessarily somebody in their spare time doing it, but more and more it part of my job is leveraging and contributing back, upsource to what's happening there, so how are you seeing that? How does that impact the overall governance of open source? >> So, that's a very good question, 'cause the amount of change is huge, right? So these open source foundations have grown very large and the number of people that are contributing to them, not just in code, but in ideas, in best practices and so forth has exponentially grown, and it's amazing to see that. Plus, I guess the other part of it that I really enjoy is it's gone global, right? It used to be these projects were kind of regional, and perhaps North America to Europe, but it's, they've gone global, so these larger projects'll have 170, 180 countries that are involved. That's truly amazing. And the thing that I find very interesting, particularly given the pandemic era, we're all sitting at our homes right now. As open source developers, we're very used to this environment. We're working from home. We're scattered around the globe. We're used to working in different time zones, different geographies, and we know how to communicate and work together, so having this distance and lack of an office is actually not that much of an impediment for open source. So it's actually kind of to their advantage. >> Yeah, no, you're absolutely right. I'd done lots of interviews with developer communities and remote work is just the way they do things. Contributing code is very much an asynchronous nature of what they were doing. Alan, I love you talked about the global nature. One of the things, I was looking forward to being at this event in person was we were going to go to Dublin, you know, great city. (Alan laughs) Love to travel. When we cover a European show, it's always, "Okay, what is different "about different geographies "compared to North America?" You know, you talk about cloud adoption in general tends to be a little bit higher in North America. Any data or anecdotes that you have globally as to how open source is maybe a little bit different and culturally thought of from organizations that might be based in Europe, Asia, Latin America, or the like? >> Yeah, that's to me one of the strengths of these communities now is the difference in perspectives that you get from the different geographies, right? From Europe to Asia and so forth, and it sometimes surprises you, right? You get so used to a few vendors maybe dominating a certain area, and what you find out is they may be strong in a certain geography, but they're not globally. And as other developers and community members and users come in and start talking about their needs and their use cases, you find that their perspective is different than yours and it's kind of that "Ah ha" moment of "Oh, we need to make sure "the software works for everybody "and fits their need." And I guess the second part of that would be, you know, with this pandemic, it's causing the whole industry dynamics to change, and businesses are finding that they've got to rapidly adapt and change, and open source is one of the ways they're able to do that, right? Our customer sentiments are changing. Their purchasing habits are obviously changed. The way we shop, the way we do business, the way we're meeting people, right? We're all doing it digitally now. That's changing the services that companies need to deliver. And one of the powers of open source is being able to provide that to them and deliver those services very rapidly to them. And another dynamic here that I'm finding is interesting is customers, or consumers of open source, the businesses that are consuming open source are realizing that with these times, you know, you've got to have multiple sources for your supply chain. We have a lot more discussion about being nationalized instead of globalized, you know, when borders shut down and you can't get your supplies from another country, where are you going to get them, right? So those kinds of discussions change your source of supplies and so forth, so you have to diversify a little bit, and that's causing new types of services that are going to be created, needed. The beauty of open source, though, is it's global, and so I can get access to it whether I'm here in Salt Lake City or I'm sitting up in Dublin, wherever I'm at. And it's awesome. It's just amazing. >> Excellent, Alan. So, you know, you talked about some of the impact of what the global pandemic happening. They can leverage remote work. Open source is something that they can get ready access to. I'm curious if there's any other things in the community, you know, rallying points that you're seeing, any good stories or anecdotes that you might be able to share. >> So, I guess the other aspect of this I find extremely encouraging is, open source is amazing for individuals, not just businesses, right, to consume it, but me as an individual to learn new ideas, new technologies, try things out. And it's a great opportunity right now, particularly for home bound to go out and learn new ideas, learn about new concepts, new technologies, learn about Kubernetes, learn about containers, learn about rapid software development, right? And SUSE's actually caught onto this. This is one of the things I find really cool is they've got a couple things that are going on. First, they've created a sandbox out there where I, as an individual, for free can go out there and give rapid application development a try. It's being at home, often I don't have the full equipment that I would have at the office, right? So getting an environment set up, having the equipment and access that I need to get an environment set up to try something out, you know, like Kubernetes or application development. I may not have that at my home. So SUSE's set up some sandboxes out there where, as a developer, I can go out and give SUSE's application platform development a try. It's easy, it's all set up for me. I can go out there and I can play. Try out new concepts, see what Kubernetes is about, see what rapid development is about. And it minimizes my, you know, the task and the equipment that I need to be able to do that. The second part of that is they've opened up a lot of their online training courses for free for developers as well and operators. So it's a great time for, we're stuck at home, it's a great time to take advantage of these resources and learn more about open source. >> Great, yeah, absolutely. Alan, I spoke to your CEO, Melissa, and we talked about the importance of the developer communities. You mentioned the sandbox there. I'm curious, anything else you've seen, kind of the changing dynamic about how developers integrate with the business. One of the constant themes we talk about is IT isn't just something that's on the side, but is a clear partner with the business and often is a driver for the business, so the developers often need some education, they need communication. What do you see and how are the development communities changing? >> Oh, so I think a great part of this, this year is all the events that are going virtual. So we've got tons of resources available within these communities and through companies like SUSE, as we just talked about, and we also have these events that are going virtual, so all this content is now becoming readily accessible. I hear often from developers saying, "Well, my company doesn't give us much "for money for traveling to these events "and conferences and so forth." Now that they're all going virtual it's given 'em great access to amazing materials, and the beauty of these events is that a lot of the material is framed around helping you understand how to develop open source, how to become a part of the community, and then also about what this technology is about, where it's heading. So you, particularly as an IT organization, I get a great insight as to where the technology's going. What's the future look like? What are the ideas that are being formed by all these individuals from around the world? What's their perspectives? And then I can turn, and tying that to the business, is I can take that and take that to my business and say, "Look, here's where the technology is heading. "Here's how we can use it to enhance our business "and deliver better services to our customer." So it's a great opportunity this year. >> Yeah, you're right, Alan. There's often that gap between the people that can attend and what content is available to everyone else, and, you know, seems to be opening up. Everything from, you know, it funny, Disney is giving away the recipes for some of the things that they're doing through the conferences, typically free to attend and on demand soon after doing. All right, Alan, you're in the emerging technologies group. So, last thing I want to ask is give us a little bit look forward. What is your group looking at or the communities that you're involved in? What are some of the things that are exciting you and your peers? >> So, SUSE expanding from the edge to the cloud, to the core, right? And so we're covering things all the way from the gamut. Lot of new exciting stuff happening out on the edge with IoT and with edge services. Pretty excited about that area. SUSE's had a lot of experience in that space, particularly if you look at manufacturing providing, helping them, those businesses, the manufacturing firms meet their SLAs. Had a lot of experience in the retail space, around point of service. That, of course, is pivoting to self-service, to frictionless shopping, that types of stuff, so it's pretty exciting in those areas. So there's a lot going on in the edge. Healthcare, SUSE's been very involved, embedded in a lot of healthcare devices. That business will continue to grow, so we're seeing a lot about, on the edge. We talked a bit about rapid development. So back at the core and the cloud we're trying to make that a seamless experience so you can push those workloads, build those workloads in a containerized, micro-service manner, and distribute those pieces where it makes sense, right? So we talk about artificial intelligence gathering the data out on the edge, doing a bit of filtering and processing, moving that up to the core and the cloud, being able to mine that data, learn intelligently, then orchestrate your services, orchestrate your core appropriately, right? To meet those demands that your customers are putting on you. There's just a lot going on. We got containers. We've got hybrid cloud. We've got multicloud. We got intelligent orchestration. Then we could go on and talk a ton, we could talk for 30 minutes just about what's happening in the data space. So there's a lot to look forward to when it comes to open source and the innovation that's happening out there. >> All right, well, Alan Clark. Great to catch up with you. Thank you so much for giving us a little bit of vision. >> Thank you, Stu. >> Where we've been, and where we're going. >> Thank you very much. >> All right, I'm Stu Miniman and stay tuned for more coverage from SUSECON Digital '20. Thank you for watching "theCUBE." (calm electronic music)

>>from around the globe. It's the Cube with coverage of Susic on digital brought to you by Susan. >>Welcome back. I'm stew minimum in coming to you from our Boston area studio. And this is the Cube's coverage of Silicon Digital 20. Happy to welcome to the program. Two of the keynote president presenters. First of all, we have Dr Mr Giacomo. He is the president of engineering and innovation and joining him, his presenter on the keynote stage, Daniel Nelson, who is the Vice president of Product solutions. Both of you with Souza. Gentlemen, thanks so much for joining us. >>Thank you. Thank you for having us. >>All right, So? So, Dr T let let's start out. You know, innovation, open source. Give us a little bit of the message for our audience that Daniel are talking about on stage. You know how you know we've been watching for decades the growth in the proliferation of open source and communities. So give us the update there, >>Andi. It's not stopping. It's actually growing even more and more and more and more innovations coming from open source. The way we look at it is that our customers that they have their business problems have their business reality. Andi s So we we have to curate and prepare and filter all the open source innovation that they can benefit from because that takes time to understand that. Match your needs and fix your problems. So it's Susa. We've always done that since 27 per sales. So working in the open source projects innovating they are, but with customers in mind. And what is pretty clear in 2020 is that large enterprises, small startups. Everybody's doing software. Everybody's doing, I t. And they all have the same type of needs in a way. They need to simplify their landscape because they've been accumulating investments all the way. Our infrastructure Joseph well, different solutions, different platforms from different bundles. They need to simplify that and modernize and the need to accelerate their business, to stay relevant and competitive in their own industries. And that's what we're focusing on. >>Yeah, it's interesting. I completely agree. When you say simplify thing, you know, Daniel, I I go back in the communities about 20 years, and in those days, you know, we were talking about the operating clinic was helping to, you know, go past the proprietary UNIX platforms. Microsoft, the enemy. And you were talking about, you know, operating system server storage, the application that it was a relatively simple environment and inherited today's, you know, multi cloud ai in your based architecture, you know, applications going through this radical transformation growth, though, give us a little bit of insight as to, you know, the impact this is having on ecosystems. And of course, you know, Susie's now has a broad portfolio that at all >>it's a great question, and I totally get where you're coming from. Like if you look 20 years ago, the landscape is completely different that the technologies were using or you're completely different. The problems were trying to solve with technology are more and more sophisticated, you know, at the same time that you know, there's kind of nothing new under the sun, every company, every technology, you know, every you know, modality goes through. This expansion of capabilities and the collapse around simplification is the capabilities become more more complex, manageable. And so there's this continuous tension between capabilities, ease of use, consume ability. What we see with open source is that that that that's kind of dynamic that still exist, but it's more online of like. Developers want easy to use technologies, but they want the cutting edge. They want the latest things. They want those things within their packets. And then if you look at operations groups or or or people that are trying to consume that technology, they want that technology to be consumable simple. It works well with others. People tend to pick and choose and have one pane of glass field operate within that. And that's where we see this dynamic. And that's kind of what the Susan portfolio was built. It's like, How do we take, you know, the thousands and thousands of developers that are working on these really critical projects, whether it's Linux is like you mentioned or kubernetes or for cloud foundry? And how do we make that then more consumable to the thousands of companies that are trying to do it, who may even be new to open source or may not contribute directly but have all the benefits that are coming to it. And that's where Susan fits and worse. Susan, who's fits historically and where we see us continuing to fit long term, is taking older is Legos. Put it together for companies that want that and then allow them a lot of autonomy and choice and how these technologies are consumed. >>One of the themes that I heard you both talked about in the keynote it was simplifying modernized. Telerate really reminded me of the imperatives of the CIO. You know, there's always run the business they need to help grow the business. And if they have the opportunity, they want to transform the business. I think you know, you said run improve in scale scale. Absolutely. You know, a critical thing that we talk about these days when I think back to the Cloud Foundry summit. You know, on the keynote stage, it was in the old way. If I could do faster, better, cheaper. Ah, you could use two of them today. We know faster, faster, faster is what you want. So >>it was a >>little bit of insight as to who you know, you talked about, you know, cloud foundry and kubernetes application modernization. You know, what are the imperatives that you're hearing from customers? And how are we with all of these tools out there? Hoping, You know, I t not just be responsive to the business, but it actually be a driver for the transformation of the business. >>It's a great question. And so when I talk to customers and Dr T feel free to chime in, you talked. You know, as many or more customers than then Ideo. You know they do have these these what are historically competing imperatives. But what we see with the adoption of some of these technologies that that faster is cheaper, faster is safer, you know, creating more opportunities to grow and to innovate better is the business. It's not risk injection when we change something, it's actually risk mitigation when we get good and changing. And so it's kind of that that that modality of moving from, um, you know, a a simplify model or very kind of like a manufacturing model of software so much more organic, much more permissive, much more being able to learn with an ecosystem style. And so that's how we see companies start to change the way they're adopting the technology. What's interesting about them is that same level of adoption that seemed thought of adoption is also how open source is is developed open source is developed organically is developed with many eyes. Make shallow bots is developed by like, Let me try this and see what happens right and be able to do that in smaller and smaller recommends. Just like we look at red Green deployments or being able to do micro services or binary or any of those things. It's like let's not do one greatly or what we're used to in waterfall, cause that's actually really risk. Let's do many, many, many steps forward and be able to transform an iterative Lee and be able to go faster iterative Lee and make that just part of what the business is good at. And so you're exactly right, like those are the three imperatives of the CIO. What I see with customers is the more that they are aligning those three areas together and not making them separate. But we have to be better at being faster and being transformed. And those are the companies that are really using I t. As a competitive advantage within the rich. >>Yeah, because most of the time they're different starting points. They have a history. They have different business strategy and things they've done in the past, you need to be able to accommodate all of that and the faster micro service, that native developments for sure, for the new APS. But they're also coming from somewhere on diff. You don't take care of that. You get are you can just accelerates if you simplify your existing because otherwise you spend your time making sure that your existing it's still running. So you have to combine all of that together. And, yeah, do you mentioned about funding and communities? And that's really I love those topics because, I mean, everybody knows about humanities. Now. It's picking up in terms of adoption in terms of innovation, technology building ai ml framework on top of it now, what's very interesting as where is that cloud? Foundry was designed for fast software development until native from the beginning, that 12 factor app on several like 45 years ago. Right? What we see now is we can extract the value that cloud foundry brings to speed up and accelerate your stuff by the Romans hikers, and we can combine that very nicely on very smoothly, simple in a simple way, with all the benefits you get from kubernetes and not from one communities from your communities running in your public clouds because you have records. They are. You have services that you want to consume from one public clouds. We have a great silicon fireside chat with open shot from Microsoft Azure actually discussing those topics. You might have also communities clusters at the edge that you want to run in your factory or close to your data and workloads in the field. So those things and then you mentioned that as well, taking care of the I T ops, simplify, modernize and accelerate for the I T ops and also accelerates forward their local themselves. We're benefiting from a combination of open source technologies, and today there's not one open source technology that can do that. You need to bundle, combine them, get our best, make sure that they are. They are integrated, that they are certified to get out of their stable together, that the security aspects, all the technology around them are integrating the services as well. >>Well, I'm really glad you brought up, you know, some of those communities that are out there, you know, we've been saying for a couple of years on the Cube. You know, Kubernetes is getting baked in everywhere. You know, Cisco's got partnerships with all the cloud providers, and you're not fighting them over whether to use a solution that you have versus theirs. I worry a little bit about how do I manage all of those environments. You end up with kubernetes sprawl just like we have with every other technology out there. Help us understand what differentiates Tuesday's, you know, offerings in this space. And how do you fit in with you know, the rest of that very dynamic and defer. >>So let me start with the aspect of combining things together on and Danielle. Maybe you can take the management piece. So the way we are making sure that Sousa, that we don't also just miles into a so this time off tools we have a stack, and we're very happy if people use it. But the reality is that there are customers that they have. Some investments have different needs. They use different technologies from the past. But we want to try different technologies, so you have to make sure that's for communities. Like for any other part of the stack. The I T stock of the stack. Your pieces are model around that you can accommodate different. Different elements are typically at Susa. We support different types off hyper visors. Well, that's focused on one. But we can support KPMG's and I probably this way, all of the of the Nutanix, hyper visor, netapp, hyper visors and everything. Same thing with the OS. There's not only one, we know that people are running, and that's exactly the same. Which humanities? And there's no one, probably that I've seen in our customer base that will just need one vendor for communities because they have a hybrid needs and strategy, and they will benefit from the native communities they found on a ks e ks decay. I remember clouds, you name them Andi have vendors in Europe as well. Doing that so far for us, it's very important that we bring us Sutro. Custom. Males can be combined with what they have, what they want, even if it's from the circle competition. And so this is a cloud. Foundry is running on a case. You can find it on the marketplace of public clouds. It could run on any any any communities. He doesn't have to be sitting on it. But then you end up with a lot of sales, right? How do we deal with that? >>So it's a great question, and I'll actually even broaden that out because it's not like we're only running kubernetes. Yes, we've got lots of clusters. We've got lots of of containers. We've got lots of applications that are moving there, but it's not like all the V M's disappear. It's not like all the beige boxes, like in the data center, like suddenly don't exist. You know, we we we all bring all the sense and decisions in the past word with us wherever we go. And so for us, it's not just that lens of how do we manage the most modern, the most cutting edge? That's definitely a part of it. But how do you do that? Within the context of all the other things you have to do within your business? How do I manage virtual virtual machines? How do I manage bare metal? How do I manage all those? And so for us, it's about creating a presentation layer on top of that where you can look at your clusters. Look at your V EMS. Look at all your deployments and be able to understand what's actually happening with the fire. We don't take a prescriptive approach. We don't say you have to use one technology. You have to use that. What we want to do is to be adaptive to the customer's needs. And so you've got these things here, some of our offerings. You've got some legacy offerings to Let's show you bring those together. Let's show you how you modernize your viewpoints, how you simplify your operational framework and how you end up accelerating what you can do with the staff that you've got in place. >>Yeah, I'm just on the management piece. Is there any recommendation from your team? You know, last year at Microsoft ignite, there was the launch of Azure are on. And, you know, we're starting to see a lot of solutions come out. There are concerns. Is that any of us that live through the multi vendor management days, um, you know, don't have good memories from those. It is a different discussion if we're just talking about kind of managing multiple kubernetes. But how do we learn from the past and you know, What do you recommend for people in this, you know, multi cloud era. >>So my suggestion to customers is you always start with what are your needs? What is strategic problems you're trying to solve, and then choose a vendor that is going to help you solve those strategic problems? So is it going to take a product centric view Isn't gonna tell you use this technology and this technology and this technology, what is going to take the view of, like, this is the problem you're gonna solve? Let me be your advisor within that and choose people that you're going to trust within that, um, that being said, you wanna have relationships with customers that have been there for a while that have done this that have a breath of experience in solving enterprise problems because everything that we're talking about is mostly around the new things. But keep in mind that there are there are nuances about the enterprise. There are things that are that are intrinsically bound within the enterprise that it takes a vendor with a lot of enterprise experience to be able to meet customers where they are. I think you've seen that you know in some of the some of the real growth opportunities with them hyper scaler that they've kind of moved into being more enterprise view of things, kind of moving away from just an individual bill perspective, enterprise problems. You're seeing that more and more. I think vendors and customers need to choose companies that meet them where they are that enable their decisions. Don't prescribe there. >>Okay, go ahead. >>Yes, Sorry. Yeah. I also wanted to add that I would recommend people to look at open source based solutions because that will prevent them to be in a difficult situation, potentially in the three years from now. So there are open source solutions that can do that on book. A viable, sustainable, healthy, open source solutions that are not just one vendor but multi vendor as well, because that leaves those open options open for you in the future as well. So if you need to move for another vendor or if you need to implement with an additional technology, you've made a new investment or you go to a new public clouds. If you based Duke Tracy's on open source, you have a little chance but later left >>I think that's a great point. Dr. T and I would you know, glom onto that by saying customers need to bring a new perspective on how they adjudicate these solutions, like it's really important to look at the health of the open source community. Just because it's open source doesn't mean that there's a secret army of gnomes that, you know in the middle of the night going fixed box, like there needs to be a healthy community around that. And that is not just individual contributors. That is also what are the companies that are invested in this, where they dedicating resources like That's another level. So what level of sophistication that a lot of customers need to bring into their own vendor selection? >>Excellent. Uh, you know, speaking about communities in open source. Want to make sure you have time share a little bit about the AI platform discussed in your >>Yeah, it's very, very interesting. And something I'm super excited about it, Sousa. And it's kind of this this, uh, we're starting to see ai done in these really interesting problems to solve and like, I'll just give you one example is that we're working with um uh, Formula One team around using AI to help them actually manage in car mechanics and actually manage some of the things that they're doing to get super high performance out of their vehicles. And that is such an interesting problem to solve. And it's such a natural artificial intelligence problem that even when you're talking about cars instead of servers or you're talking about race tracks, you know instead of data centers, you still got a lot of the same problems. And so you need an easy to use AI stack. You need it to be high performance. You needed to be real time. You need to be able to decisions made really quickly, easy, the same kinds of problems. But we're starting to see them in all these really interesting wheels in areas, which is one of the coolest things that I've seen in my career. Especially is in terms of I T. Is that I t is really everywhere. It's not. Just grab your sweater and go to the data center because it's 43 degrees in there. You know, it's also getting on the racetrack. It's also go to the airfield. It's also go to the grocery store and look at some of the problems being being being addressed himself there. And that is super fascinating. One of the things that I'm super excited up in our industry in total. >>Alright, well, really good to discussion here, Daniel. Dr B. Thank you so much for sharing everything from your keynote and been a pleasure washing. >>Thank you. >>Alright, Back with lots more coverage from Susan Con Digital 20. I'm stew minimum. And as always, Thank you for watching. >>Yeah, yeah, yeah.

>> Narrator: From around the globe, it's theCUBE with coverage of SUSECON Digital, brought to you by SUSE. >> Hi and welcome back. I'm Stuart Miniman. And this is theCUBE coverage of SUSECON Digital '20. Getting to the end of a full day wall-to-wall coverage. We've been rather than everyone getting together in Dublin where we talk to SUSE executives, their customers and their partners where they are around the globe, happy to welcome to the program. Rachel Cassidy, she is the Senior Vice President of Global Channel and Cloud. Thank you so much for joining us. >> Thank you for having me a pleasure to be here. >> All right, so love getting to talk a little bit about the channel, talk about the whole go to market piece, maybe you start a little bit if you would, Channel and Cloud, how do those two go together? Talk to us a little bit about what your organization does? >> Okay, sure. That's great. So I think this is something new for SUSE. So at the beginning of this calendar year, we actually saw a lot of synergy between how you're going to market with our full end to end ecosystem, and really pulling in all of the different partner type-- around with supporting our customer, digital transformation to the Cloud. So that allowed us to pull all of the alliances together that really support end to end that transformation. So under this charter, we're basically looking to fulfill and support our customers, regardless of what route they want to use to help them through this time of digital transformation, enabling them in whatever type of Cloud environment is best suited for their business, whether it's hybrid, or completely public or born in the Cloud, etc. So that's what our team is is focused to do. >> Excellent, interesting to see how those pieces are coming together. Of course, one of the big discussions is, moving more towards that cloud model we've been saying for years, you know, public Cloud really is that bar that everything gets managed to add everything from the consumption model to price and everything and the like. I know one of the pieces is that you have a new partner program, could you lay out, what's changing? How does that all work? Well, what does it mean that how SUSE is going to work with that ecosystem? >> Great. Yeah. So we're very excited about this. We're releasing or unfolding slowly our SUSE one partner program. And this is one holistic partner across all of SUSEs. I think historically, we had some different programs that address certain go to market routes or what have you. And we're pulling that all together, so we have this larger all encompassing offering. Already today, we've just soft launched a brand new partner portal, so there'll be easier look and feel and ability to use our systems, Coming soon, we'll also have an updated Learning Management System behind the scenes, so you'll have easier and more access to different types of training to support the different roles as you going to build out your panel in cloud strategy within your organization, and all of the supporting services and solutions that support that as well. The other big things that we're doing, and this is a preview of what I mean later towards the end of the summer, so this isn't released yet, but I'm giving you that precursor here. Is a different approach. So we're not going to categorize our partners by I'm an IHV or I'm an ISV, what we're going to do is focus on specialization. So how to sell Are you a seller of a solution? Are you a builder? So you're building integrated solutions that other partners in the downstream channel can sell? Are you a managed service provider or services provider or CSP? Yeah, so we'll have those different areas of specialization. But then our partners can opt into one or more and make their business more impactful to their customers and we'll support them along that journey. >> Sounds like that that move is to kind of align more with what you're seeing customers, I'm assuming. What do you expect that seems to have a ripple effect the SUSE's business? >> Yeah, I think it allows us to have more of an impact with our customers make our end and offerings more strategic, and also allows us to really leverage and create relationships across the full partner ecosystem. So it's not just the a SUSE's specific solution, but we're looking at what are the use cases that our customers are trying to solve? And how do we put the different parts and pieces of the ecosystem together to help them get to that next state of success, whatever that looks like for them, and oftentimes that's the trifecta of a multi partner solution. That then we can package bundle support, and enable our partner ecosystem to support customers on as well. >> Excellent, Rachel, how are you seeing some of the changes in that ecosystem impacting what you're doing? We talked a bit about Cloud, AI, of course, is a big discussion point for the event this week. So how are some of those larger technology trends, impacting your channel and go to market? >> Yeah, I mean, the first piece is I think the different partners are changing their businesses, there were traditional IAT, they're looking and expanding their offerings into more services or MSP type offerings. So they're looking to really engage and support their customers through that digital transformation. And that's what the partner program and how we're aligning our organization is in support (mumbles) And then maybe on the technology roadmap, we're looking to move up the stack and be more more impactful with some of those application-driven solutions. So MLN, AI, etc. And how we can be a bigger part of that and enable our partners to be successful in that as well. And then on top of that, I think the other compelling factor that we have to offer is through source initiative. I think especially now in this marketplace, we're seeing a lot of more, you know, it was already becoming mainstream, if you will, but now with COVID-19, it is a catalyst for innovation. And we are all about through open source opportunities and offerings. And that's what we're also enabling our partner ecosystem and our end customers jointly together around so that they can also be successful. >> Yeah, I've had some great conversations covering SUSECON, with your partner ecosystem, talking about the digital transformation, talking about the date. Is their framework, are there some new training that you're rolling out? Maybe you can expand a little bit on that, that digital transformation discussion, how you make sure that you've got a holistic solution for customers between SUSE and it's in an ecosystem. >> Yeah, great question. So one of the things that we're doing is, we're calling them to the one partner stack. And they're modularized, integrated solutions stack. And we're doing these basically top down and bottom up. So from a market demand perspective, where should we be playing? What are the partners that we should be interlocking with to create those end to end solutions that meet high market demand opportunities and challenges that our customers face today. And at the same time, we're also building and defining these from the ground up. So what are the assets that we're seeing from the field without any marketing support or anything just kind of proactively coming through us, help us solve this problem, and pulling those parts and pieces together, and then also making them very modularized. So that they can be almost like a LEGO Block, if you will. So you can plug and play the pieces that are relevant to your specific solutions. And in the partner world, if you have your own storage offering or whatnot, you can use that or you can use art. So it's very modular. And it also really helps to address very tailored civic solutions. We're starting these kind of a horizontal play. So looking at some of these new technologies, like you mentioned, what are we doing in AI veteran to help support that partner ecosystem and an end to end solution. But then the next wave of this is, what can we do more of that repeatable and scalable to help our healthcare providers or automotive opportunities as well. So the next iteration, our neck neck, will be to have these solutions to one partner stack, if you will, for vertical offerings as well. And then if we're sorry, you also mentioned framing. So all of this it's not just building it in the background. We're doing it in the field, with our customers, with our partners and then all of the different supporting components that you need to be successful from how to support, do it yourself marketing tips so that we can empower our partners to build this into their solutions or services are also part of this. And then enablement is a key table stakes for all of it. And not just on the the parts and pieces but the end to end offering. And also looking at that role base. Like what do I need to really help my customer understand the value of this end to end solution all the way down to the support technician or the deployment architect. >> Excellent, so Rachel is both in the keynote and the conversation that I had with Melissa, there was really a celebration of SUSE being fully independent now, for a year. I'm curious what impact that has on the ecosystem, and how does just being an independent open source company impact the relationship that you have? >> I think we've seen a nice uplift and excitement and opportunity from just that. So when people choose or go or embrace an open source option is because they want choice and we are now the largest independent open source company in the world, and we're offering advice and flexibility. And all those values that are key in the open source, culture and world are part of SUSE's culture, which I also think is really important and it resonates through our partner ecosystem, but also then extends to our customers. >> Excellent, I want to give you any final words you want to share with the ecosystem as to what they should be looking for, you give a little bit of a hint for some things coming out in the summer. But final takeaways from SUSECON. >> Yeah, our logo or tagline, if you will, is the power of many. And this isn't something that any one of us can do on our own. And I think especially in this days, environment, all the challenges that we're facing, we're really seeing people come together. And that is the definition of open source. And I've been in this environment for quite some time. I drank the Kool Aid a long, long time ago, and it's important to us. So for the partner ecosystem, like they say, the power of many and work together as one. And I think that's kind of the the message that resonates, and we want to make working with us, whether you're a customer or a partner, easier to go to market, easier to be innovative and find those solutions together. And, part of our overarching mentality is, to simplify, modernize and accelerate. So everything we do are under those three pillars, which I think is really exciting. And I'm excited to be here and be a part of this, especially at this time. >> Well, Rachel Cassidy, thank you so much for updates, I think perfect note to end things on community, obviously something that a big focus at the show, as well as something that is near and dear to the heart of theCUBE team. So it's been a pleasure for us to participate in SUSECON this year and definitely look forward to many more SUSE events in the future. Thanks so much for joining us. >> Stuart thanks for having me. Have a great day. >> All right, make sure to check out theCUBE dot net for all the interviews that we have. That, well, it shows we will be at future. I'm Stuart Miniman, and thank you for joining us for theCUBE. (upbeat music)

>> Announcer: From around the globe, it's theCUBE, with coverage of SUSECON Digital, brought you by SUSE. (upbeat music) >> Welcome back. I'm Stu Miniman and this is theCUBE's coverage of SUSECON Digital. And really excited to welcome to the program a first time guest, and he's relatively fresh off the keynote, Alexander Kocher, who is the President and Managing Director of Elektrobit, talking about autonomous vehicles. Alex, thanks so much or joinin' us. >> Thank you, Stu, for inviting me. >> All right, so you know, definitely really interesting technologies, and a lot of talent. So many of the ways we talk about in the IT industry, to talk about cloud computing, edge impacting things, how AI fits into the world, and the balance between people and technology. Well, your company's living it. So why don't we start a little bit. Elektrobit, at least from the research I've done and from the keynote, you are a software company if I have it right. And autonomous vehicles is really what you're driving for. But give our audience a little bit of Elektrobit where you fit in the market today. >> Yeah, Elektrobit, so you can say we are software creatrs unlocking the future of mobility. We are pioneering software in the automotive industry since more than 30 years, empowering already now more than 1 billion devices, in hundreds of millions of cars, and serving since more than 30 years the automotive industry. So as software is becoming the second biggest enabler of the innovation in the car, we are driving this with our technologies. We are focusing on software infrastructure solutions, so coming from the deep, deep layers in the car, up to the HMI, up to the user interface, and providing there specific technologies for really building the basis, and able our customers to focus on their innovations. So this is car infrastructure software. This is software for autonomous driving, as you said. And this is application software mainly in the tooling to create fancy and good-looking user interfaces in modern vehicles. >> Yeah, wow, 30 years. You know most people don't think about software that long in the automotive industry. Of course anybody that owned a car understands that a lot of times it no longer, ya know, people going under the hood, but they're plugging something in and going on a computer, understand what that is. If you could, give us a little bit, what are the trends going on? We've been talking for the last couple a years, if you talk from an autonomous vehicle stand point. Probably people have seen the five stages model that's been put out there, everything from some driver-assist technologies, to a fully autonomous vehicle. But what are you seeing, your software, the companies you supply to and the users, what's happening there? >> So, I would class the trends at the moment in our industry in three blocks. There is electrification, where software is for sure playing a role, but is more used as a supporting technology. Here dominating innovation is coming from other technologies like battery, fuel cells, charging mechanisms, and so on. But then the second trend and the third trend, automated driving and connectivity, to really make the car part of the internet, these are two mega trends where software is dominating the scene, and really also dominating the value of the car as well. And I think these are the trends. We need for all of those to develop new car connectors, similar to server infrastructures already, so that you can seamlessly integrate applications, services from the cloud into the car. And I think these are the trends. And the partnership we are the moment working with SUSE is really coming into play as well to combine experiences from other industries, from other technologies, open source technologies with the embedded world. And create added value for our customer. >> Yeah so let's dig into that SUSE partnership a little bit. Obviously community is a big thing that's talked about there, at the show and from SUSE's customers. There's what can we learn, what is the role of open source, and how do we really enable innovation? So what's important about the partnership with SUSE? >> I think, let me give a little bit of a background. So when becoming an IT device, the amount of software, the complexity is increasing like hell. What he have at the moment, round about 10% created by software in the car, we will see 30% value created by software in 10 years from now. And this is done by a disruptive change in the development model. At the moment we stopped developing functions and features at the point when we introduce the car into the market. This will completely change. Just think about a mobile device like I have it here in my hand. During the whole life cycle of this device, which is of course much shorter than the life cycle of a car, you will innovate and update functions here. This will also be introduced in the next generation, which is under development at the moment, of cars. So that you can update applications, new services during the whole life cycle of the car. And this requires new platforms. It doesn't stop at the introduction of the car. It will continue over a real, real long period of time, years it takes, even. We have a long maintenance cycles. And therefore you need to have new partnership models, and also other technologies where this is already applied with other technologies in other industries. And here our partnership really comes into play, where we need to even get other talent pools. other pools of creativity, other pools of and forces of innovation, so that we really enable with existing methods, new methods, our customers to focus on their differentiating functions to compete against their competitor. And here exactly our partnership is targeting it. >> Okay so it sounds like we're talking specifically Linux means that there's a common underlying programming model, and that there's a skill set pool out there. Am I getting that right? >> Yes, correct. At the moment, so the automotive industry stands for reliable, high performance, high quality of cars and maintaining these features and essential functions over a long, long period of time. But when using embedded technologies, you are endangered always to re-implement it again and again and reuse is not necessarily that what is implemented here from one generation to the other, completely innovated sometimes, And here with other technologies, like you're doing with Linux for example, an open source, you open up a complete new field of innovation and creativity, and of course also access to talent pools, which is very much limited at the very moment in the embedded world as well. >> Alex, I'm curious how Elektrobit thinks about data. Number one, all the training data, how AI is done. Is there any industry sharing going on with that discussion? Let's start there and then maybe we'll talk a little bit about security when we get through the basic data points. >> (laughs) Yeah so, indeed, just think about cars. One of the most accurate sensor in our environment, with all the sensors you have, camera sensors, radio sensors, liter sensors, and so on and so forth, which create a hell lot amount of data, a terabyte by day. And of course this is something which needs to be shared, because the road infrastructure, we talked about this beforehand, is the same independent, whether it's a BMW car, whether it's a GM car, whether it's a Ford car, or a Daimler car, or a Toyota. So it's for all the cars the same car infrastructure. And of course there's a lot of discussion ongoing to share this data. Although now when making business out of that, the business model needs to, as you mentioned, for sure recognize and respect the privacy of the data in order to make business out of that. >> Excellent-- >> So then--Sorry >> Please, please continue. >> So yes, I think there is discussion ongoing. And already in, for example, in map data and traffic control, there is already ongoing the share of the data amongst the manufacturers as well. >> Excellent. And of course, security is paramount. When I look at Elektrobit, cyber security is prominent in the automotive discussion. How does that play in? What's the experience that you've had there from the security side. >> Yeah, so Elektrobit, so we built up our security, but really coming from inside the car. Now three years ago we acquired a company with out mother company together which is now integrated and consolidated within Elektrobit. It's called Argus Cyber Security from Tel Aviv in Israel. And with that we are now able to really provide solutions, end to end solutions from deep inside the car up to the cloud, so that the data stream is secure to the highest standards of security, of course. And this is, on the long side, really securing remote control, maintenance of the car, but also then privacy in terms when you download new services, when you provide information into the cloud where you are. For example we talked abut this data as new currency from the sensors existing in the car. So for that reason exactly we acquired this company with their technologies we are able to provide end to end solutions also for the existing software we are providing to our customers. >> Right, Alex, I'm curious just when you talk about autonomous vehicles, anything distinct about Europe? I think about the challenge and the opportunity. Number one, you're in Germany. You've got some of the best highways in the world. Well thought-out, really well architected. But throughout Europe you also have some the oldest cities where it could be really challenging to traverse. So anything different you might be able to share with our audience about what we should look for for that journey of autonomous vehicle in Europe? >> So... basically your question, already lined it out. So yes, I think autonomous driving and it's starting with functions like hybrid pilot so that you really create a kind of a clean room, where you have a very well-defined environment, where you can start to drive autonomous, and really hands off, eyes off, so level three, level four. In old cities, the structure is yeah, grown, grown over hundreds of years. So it's for sure not foreseen for autonomous driving, at that point in time. Or let's say at that point in time you had an autonomous vehicular horse which found all the time the stable. But nowadays it's a little bit different. So the more difficult environment is for sure the center of cities. And there it will take a while. But we are on the go by going really step by step from a very well-defined environment like a highway, where you can define certain use cases. And with the evolution of sensors, with the evolution of algorithms, with the evolution of processing power, then go step by step to a more complex environment like inner cities. >> Excellent. What should people be looking for when it comes to autonomous vehicles? What can you give us on the next 12 to 24 months, what you're expecting in the industry? >> So I think at the moment, I think in the 12 to, we're still in the face when it comes to autonomous driving, we have driver assistance functions evolving from there. A level two, level two plus. Level three functions where you really then have hands off, will probably come in two, three, four years. Here it's not only the industry by itself who is the limiting factor, but also the regulations on the outside. We just recently saw the announcement of Audi that homologation related to topics at the moment not clear. This is also to be considered. Technology is already prepared, ie, I'm now, even with driver-assistance functions, able to drive. I had an experience with my car by 200km/hr around the curve, and pulling the steers a little bit off So it's still in the face. You have to be aware that you can control. So the function itself is already existing. But homologation that you really can do this for more than 10 seconds, this is the critical thing. And really be prepared techonology for all the eventual things. So here we have limiting factors also from the regulations around that. And this is basically what we have to deal with. So just recently announced by Audi A8 in the introduction. >> Excellent stuff. All right, Alex, I want to give you the final word. Just share with the audience at SUSECON, what it means for Elektrobit to participate in this partnership. >> Yeah, I think the main thing of this partnership is really that we... We are enabled to really provide and infrastructure which fulfills the complete requirements of the car industry. So long-term maintenance, enablement of secure downloads during the whole life cycle of the car, and reusabilty, backward compatibility which is very important thing as well, when you produce technologies for products which have a very long product life cycle. And with the experience SUSE brings into play from other industries, with their solutions, with their Linux distributions and container technologies, with our experience from the automotive industry, I'm really sure that with that partnership, we enable our customers to focus on their innovations, and we enable ourselves to provide the basic solutions for the industry, and for... new future intelligent vehicles. >> All right, well, thank you so much for sharing all of the updates. Fascinating stuff. Thank you so much for joining. >> Thank you, Stu, for inviting me. >> All right, lots more coverage from SUSECON Digital '20. I'm Stu Miniman and thank you for watching theCUBE. (upbeat music)

(upbeat music) >> From around the globe, it's theCUBE with coverage of SUSECON Digital. Brought to you by SUSE. >> Welcome back. I'm Stuart Miniman coming to you from our Boston area studio and this is theCUBE coverage of SUSECON Digital 20. Happy to welcome to the program two of the keynote present presenters. First of all, we have Dr. Thomas Giacomo. He is the President of Engineering and innovation and joining him his co presenter from Makino state, Daniel Nelson, who is the Vice President of Product Solutions, both of you with SUSE. Gentlemen, thanks so much for joining us. >> Thank you. >> Thank you for having us. >> All right. So, Dr. T, Let's start out, innovation, open source, give us a little bit of the message for our audience that you and Daniel were talking about on stage. We've been watching for decades, the growth in the proliferation of open source communities, so give us the update there. >> Yeah. And then it's not stopping, it's actually growing even more and more and more and more innovations coming from open source. The way we look at it is that our customers there, they have their business problems, they have their business reality. And so we, we have to curate, and prepare and filter all the open source innovation that they can benefit from, because that takes time to understand how that can match your needs and fix problems. So at SUSE, we've always done that, since 27 plus years. So, working in the open source projects, innovating there but with customers in mind, and what is pretty clear in 2020 is that large enterprises, more startups, everybody's doing software, everybody's is doing IT and they all have the same type of needs in a way they need to simplify their landscape, because they've been accumulating investments all the way or infrastructure or software, different solutions, different platforms from different vendors. They need to simplify that. They need to modernize, and they need to accelerate their business stay relevant and competitive in their own industries. And that's what we are focusing on. >> Yeah, it's interesting, I completely agree when you say simplify thing, you know, Daniel, I go back in the opportunities about 20 years. And in those days, we were talking about the operating Linux was helping to go past the proprietary Unix platform, Microsoft, the big enemy. And you were talking about operating system, server storage, the application that on, it was a relatively simple environment in there compared to today's multi cloud, AI, container based architecture, applications going through this radical Information broke, though, gives a little bit of insight as to the impact this is having on ecosystems and, of course SUSE now has a broad portfolio that at all? >> It's a great question and I totally get where you're coming from, like, if you look 20 years ago, the landscape is completely different, the technologies we're using are completely different, the problems we're trying to solve with technology are more and more sophisticated. At the same time, though, there's kind of nothing new under the sun. Every company, every technology, every modality goes through this expansion of capabilities and the collapse around simplification as the capabilities become more and more complex and more manageable. So there's this continuous tension between capabilities, ease of use consume ability. What we see with open source is that, that kind of dynamic still exists, but it's more online of like developers want, easy to use technologies, but they want the cutting edge. They want the latest things. They want those things within their packages. And then if you look at operations groups or people that are trying to consume that technology, they want that technology to be consumable simple, works well with others be able to pick and choose and have one pane of glass to be able to operate within that. And that's where we see this dynamic. And that's kind of what the SUSE portfolio was built upon. It's like, how do we take the thousands and thousands of developers that are working on these really critical projects, whether it's Linux like you mentioned, or Kubernetes, or or Cloud Foundry? And how do we make that then more consumable to the thousands of companies that are trying to do it, who may even be new to open source or may not contribute directly, but when you have all the benefits that are coming to it, and that's where SUSE fits and where SUSE has fits historically, and where we see us continuing to fit long term is taken all those Legos, put into together for companies that want that, and then allow them a lot of autonomy and choice and how those technologies are consumed. >> Right, one of the themes that I heard you both talk about, in the keynote, it was simplifying, modernize, celebrate, really reminded me of the imperatives of the CIO. There's always run the business, they need to help grow the business, and if they have the opportunity, they want to transform the business. I think you said, run improve in scale. Scale absolutely a critical thing that we talk about these days, when I think back to the Cloud Foundry summit, in the keynote stage, it was the old way if I could do faster, better, cheaper, you could do them today. We know Faster, faster, faster is what you want. So give us a little bit of insight as to, you talked about Cloud Foundry and Kubernetes, application, modernization, what are the imperatives that you're hearing from customers and how are we, with all of these tools out there helping, IT, not just be responsive to the business but actually be a driver for that transformation of the business? >> It's a great question. And so when I talk to customers, and Dr. T, feel free to chime in, you talk to as many or more customers than I do. They do have these what are historically competing imperatives. But what we see with the adoption of some of these technologies is that faster is cheaper, faster is safer, creating more opportunities to grow and to innovate betters the business. It's not risk injection, when we change something, it's actually risk mitigation, when we get good at changing. And so it's kind of that modality of moving from, a simplified model or a very kind of like a manufacturing model of software to a much more organic, much more permissimuch more being able to learn within ecosystems model. And so that's how we see companies start to change the way they're adopting this technology. What's interesting about them is that same level of adoption. That same thought of adoption, It's also how open sources is developed. Open Source has developed organically, it's developed with many eyes make shallow bugs, it's developed by like, let me try this and see what happens, right? And be able to do that in smaller and smaller increments just like we look at Red Green deployments or being able to do micro services, or Canary or any of those things. It's like, let's not, do one greatly for what we're used to and waterfall is that's actually really risky. Let's do many, many, many steps forward and be able to transform it iteratively and be able to go faster iteratively and make that just part of what the business is good at. And so you're exactly right. Like those are the three imperatives of the CIO. What I see with customers is the more that they are aligning those three imperatives together and not making them separate, but we have to be better at being faster and being transformative. Those are the companies that are really using IT as a competitive advantage within their reach. >> Yeah, because most of the time they have different starting points. They have a history. They have different business strategy and things they've done in the past. So you need to be able to accommodate all of that and the faster microservice, native development posture for the new apps, but they're also coming from somewhere, and if you don't take care of that together, you can just accelerate if you simplify your existing because otherwise you spend your time making sure that your existing is running. So you have to combine all of that together, and the two, you mentioned Cloud Foundry and Kubernetes and I love those topics because, I mean, everybody knows about Kubernetes. Now it's picking up in terms of adoption, in terms of innovation technology, uilding AI ML framework on top of it. Now, what's very interesting as well is that, Cloud Foundry was designed for fast software development, and cloud native from the beginning that by the factor apps, and several like four or five years ago, right? What we see now is we can extract the value that Cloud Foundry brings to speed up and accelerate our software development cycles, and we can combine that very nicely and very smoothly simple in a simple way, with all the benefits you get from Kubernetes, and not from one Kubernetes. From your Kubernetes running in your public clouds because you have workloads there, you have services that you want to consume from one public clouds. We have a great SUSECON fireside chat with open shot from Microsoft. Asia, we're actually discussing those topics. Or you might have also Kubernetes clusters at the edge that you want to run in your factory or close to your data and workloads in the field. So those things and Daniel mentioned that as well taking care of the IT ops, like simplify, modernize and accelerate for the IT ops and also accelerate for the developers themselves, we benefiting from a combination of open source technologies. And today, there's not one open source technology that can do that. You need to bundle combine them together and best make sure that they are integrated, hat they are certified together, that they are stable together, that the security aspects, all the technology around them are deeply integrated into services as well. >> Well, I'm really glad you brought up some of those Kubernetes that are out there. We've been saying for a couple years on theCUBE, Kubernetes is getting baked in everywhere. SUSE's got partnership with all the cloud providers and you're not fighting them over whether to use a solution that you have versus theirs. I worry a little bit about, how do I manage all those environments? Do I end up with Kubernetes sprawl just like we have with every other technology out there? Help us understand what differentiates SUSE's offerings in this space? And how do you fit in with the rest of that very dynamic and diverse. >> So, let me start with the aspect of combining things together. And Daniel, maybe you can take the management piece. So, first of all, we are making sure at SUSE that we don't force our customers into a SUSE stack. Of course we have a SUSE stack, and we're very happy people use it. But the reality is that the customer knows that they have some investments, they have different needs, they use different technologies from the past, or they want to try different technologies. So you have to make sure that for Kubernetes like for any other part of the stack, the IT stack or the developer stack, your pieces are our modular that you can accommodate different different elements. So typically, at SUSE, we support different types of hypervisors We're not like focused on one but we can support KVM, Xen, Hyper-V, vSphere, all of the nutanix hypervisor, NetApp hypervisors and everything. Same thing with the OS, there's not only one Linux that people are running, and that's exactly the same with kubernetes. There's no one probably that I've seen in our customer base that will just need one vendor for Kubernetes because they have a hybrid cloud needs and strategy and they will benefit from the native Kubernetes they found on AKA, CKA, SDK, Alibaba clouds, you name them and we have cloud vendors in Europe as well doing that. So for us, it's very important that what we bring as SUSE to our customers can be combined with what they have, what they want, even if it's from the so called competition. And so the SUSE Cloud Foundry is running on. I guess, you can find it on the marketplace of public clouds. It could run on any Kubernetes. It doesn't have to be SUSE Kubernetes. But then you end up with a lot of cells, right? So how do we deal with that then? >> So it's a great question. And I'll actually even broaden that out because it's not like we're only running Kubernetes. Yes, we've got lots of clusters, we've got lots of containers, we've got lots of applications that are moving there. But it's not like all the VMs disappeared. It's not like all the beige boxes, like in the data center, like suddenly don't exist. We all bring all the sins and decisions of the past board with us wherever we go. So for us, it's not just that lens of how do we manage the most modern, the most cutting edge? That's definitely a part of it. But how do you do that within the context of all the other things you have to do within your business? How do I manage virtual machines? How do I manage bare metal? How do I manage all those. And so for us, it's about creating a presentation layer. On top of that, where you can look at your clusters, look at your VMs, look at all your deployments, and be able to understand what's actually happening within your environment. We don't take a prescriptive approach. We don't say you have to use one technology or have to use that technology. What we want to do is to be adaptive to the customer's needs. And say you've got these things. Here's some of our offerings. You've got some legacy offerings too. Let's show you how to bring those together. Let's show you how you modernize your viewpoints, how you simplify your operational framework and how you end up accelerating what you can do with the stuff that you've got in place. >> Yeah, I'm just on the management piece. Is there any recommendations from your team? Last year at Microsoft Ignite, there was a launch of Azure Arc, and, we're starting to see a lot of solutions come out there. Our concern is that any of us that live through the multi vendor management days, don't have good memories from those. It is a different discussion if we're just talking about kind of managing multiple Kubernetes. But, how do we learn from the past? And, what, what are you recommending for people in this multi cloud era? >> So my suggestion to customers is you always start with what are your needs, what is strategic problems you're trying to solve. And then choose a vendor that is going to help you solve those strategic problems. So isn't going to take a product centric view. Isn't going to tell you, use this technology and this technology and this technology, but it's going to take the view of like, this is the problem you're going to solve. Let me be your advisor within that and choose people that you're going to trust within that. That being said, you want to have relationships with customers that have been there for a while that have done this that have a breadth of experience in solving enterprise problems. Coz, I mean, everything that we're talking about, is mostly around the new things. But keep in mind that there are nuances about the enterprise, there are things that are that are intrinsically found within the enterprise, that it takes a vendor with a lot of experience to be able to meet customers where they are. I think you've seen that in some of the real growth opportunities within the hyper scalars. They've kind of moved into being more enterprise, view of things, kind of moving away from just an individual bill perspective to enterprise problems. You're seeing that more and more. I think vendors and customers need to choose companies that meet them where they are, that enable their decisions, not prescribe their decision. >> Okay. Oh-- >> Let me just add to that. >> Please go ahead. >> Yeah, sorry. Yeah. I also wanted to add that I would recommend people to look at open source based solutions because that will prevent them to be in a difficult situation potentially, in a few years from now. So there are open source solutions that can do that. And look at viable, sustainable, healthy open source solutions that are not just one vendor, but multi vendor as well, because that leaves doors options open for you in the future as well. So if you need to move for another vendor, or if you need to complement with an additional technology, or you've made a new investment or you go to a new public cloud, if you base your choices on open source, you have a better chance but from a data. >> I think that's a great point, Dr. T, and I would glom on to that by saying, customers need to bring a new perspective on how they adjudicate these solutions. Like it's really important to look at the health of the open source community. Just because it's open source doesn't mean that there's a secret army of gnomes that you know, in the middle of the night go and fix box, like there needs to be a healthy community around that. And that is not just individual contributors. That is also what are the companies that are invested in this? Where are they dedicating resources? Like that's another level of sophistication that a lot of customers need to bring into their own vendor selection process. >> Excellent. Speaking about communities and open ports, want to make sure you have time to tell us a little bit about the AI platform discussed. >> Yeah, it's it's very, very interesting and something I'm super excited about it SUSE. And it's kind of this, we're starting to see AI done and it's really interesting problems to solve. And like, I'll just give you one example, is that we're working with a Formula One team around using AI to help them actually manage in car mechanics and actually manage some of the things that they're doing to get super high performance out of their vehicles. And that is such an interesting problem to solve. And it's such a natural artificial intelligence problem that even then you're talking about cars instead of servers or you're talking about racing stack instead of data centers, you still got a lot of the same problems. And so you need an easy to use AI stack, you need it to be high performance, you need it to be real time, you need to be able to get decisions made really quickly. These are the same kinds of problems. But we're starting to see them in all these really interesting real world scenarios, which is one of the coolest things that I've seen in my career, especially as it turns of IT, is that IT is really everywhere. It's not just grab your sweater and go to the data centre, because it's 43 degrees in there, it's also get on the racetrack, it's also go to the airfield, it's also go to the grocery store and look at some of the problems being addressed and solved there. And that is super fascinating. One of the things that I'm super excited about in our industry in total. >> All right, well, really good discussion here. Daniel, Dr. T, thank you so much for sharing everything from your keynote and been a pleasure watching. >> Thank you. >> All right back with lots more covered from SUSECON Digital 20 I'm Stuart Miniman and as always, thank you for watching theCUBE. (upbeat music)

>> Announcer: From theCUBE studios in Palo Alto and Boston, connecting with thought leaders all around the world, this is a CUBE conversation. >> Hi everybody, this is Dave Vellante with theCUBE, and welcome to this special CUBE conversation. I've been running a CEO series for the last several weeks, talking to leaders about how they're dealing with the COVID-19 crisis and really, trying to understand how they've been navigating through and communicating to their employees, and their customers. I'm really excited to have Melissa Di Donato here, she's the CEO of SUSE. Melissa, great to see you again. >> Great to see you, thank you for having me. >> You're very welcome, and you and I met last September and one of the reasons I've been looking forward to this interview, I'm a fanboy. I threw the kitchen sink at you last year, and you batted everything out of the park. We were talking about digital transformation, digital business, and you were really one of my favorite guests of the year. So, >> Thank you. >> Talk about kitchen sink. This COVID-19 thing came out of nowhere, when did you see it coming? And what was your first move as a leader? >> Well, so for us, we had a really unique position, Dave, because we have a number of people staying in China, so we've got more than 250 employees sitting in China, so for us COVID-19 is not new, we've been dealing with this for quite a long time, since December when first started becoming ill in China, realizing that there was an issue. As of the seventh of January we had to move very quickly when China went onto lockdown, we had to find a way to get our employees to be able to work from home very quickly, and taking a couple of hundred of employees that are sitting in China and being able to empower them and enable them to work from home very quickly, nearly overnight, was no short task, so we took all of that learning back in January, and then we were able to respond as the countries fell ill, and the government requirements went in place around the world since then. So for us, this is nothing new, we were really fortunate that we had the mechanisms in place to handle the pandemic first in China, now as it came across Europe, and then of course into the US. >> Yeah so, you had the canary in the coalmine, so to speak, Well before >> Kind of, something like that >> Yeah, well before you had to start making decisions about SUSECon in Dublin, which was scheduled to be in March, so that was your other big decision point, wasn't it? >> Yeah, it was really difficult for us, because obviously, we had customers, we had partners, all wanted to come to Dublin, in fact, we were scheduled to be there together as well, and we had to give them enough time to be able to make alternate arrangements, but at the same time, we had to wait to see what the government was going to do in Ireland, because obviously that has a very big impact on the structure, the cost, et cetera. But we made a early decision, as early as we could, and that was the beginning part of March, to make the decision to unfortunately move it to a digital event, which was not an easy solution. The first time in our history, bringing a big, annual conference that's physical and in person, to a virtual event that's in digital, it wasn't an easy over-the-night kind of process and decision to make, so it was a hard one, but we're really confident, and May 20th is the announcment and the start of our SUSECon digital event, so not too long away from where we are now. >> Melissa, how have you altered, enhanced, your communications to your employees, your team, and ultimately your customers and partners? Have you increased the cadence? How have you altered? >> Yeah, so much so. I do a video with my team that I announce and push out every Monday, so every Monday I give them a business update, I tell them what's happening in the industry, what's happening with SUSE, what's happening with our customers. That happens every week, once a week. That's for every employee, and its a video call, something like this, almost. Then what we do is weekly updates on the great things that are happening around SUSE. You know, we've got a lot of amazing employees here in the open source community, but also employees as well. We've had employees in Italy who created virtual classrooms for their employees, we had an employee in the US who dedicated 30% of his bonus to give back to his local school, he's bought lunches for all the people at his hospital locally, we've had our entire Nuremberg, Germany office give all of their lunch vouchers to the homeless in Germany, so we also like to publicize all the good work that all of our employees are doing, to give back to their local communities and globally, so the cadence has definitely been increased. We just ran a survey this last week that closed yesterday. We got very, very favorable results. And that was definitely geared towards communication, no more so than now, do the employees and the customers need to be aware of what's going on. You probably feel the same thing, and through me and probably loads of other interviews, know that we're not a magician, we're not a scientist here that could predict necessarily the future. I think the scientists themselves don't even know what's going to happen, but we're doing our best to take outlook, and take a lot of concerted approach to educate our employees and our customers with what they can expect. Now for us, I'm in the very fortunate position that before COVID-19, 38% of our employees work remotely, so working from home for us is quite easy, it's quite natural for our community and our open source community as well as a whole. So for us to make that transition, we were uninterrupted in way of dealing with our customers. I've been communicating with them as well, through emails and phone calls and other means, pretty much at least once a month, if not every other week or so, to communicate what we're doing for them, but again, you said it, being proactive and being communicative right now, it's never been more important. >> So you, it sounds like, are maintaining productivity. A lot of organizations are actually seeing a productivity hit, and they're having trouble getting work-from-home infrastructure up and spun a bit. People joke on Twitter that's the new tissue paper, you can't, I don't know what it's like in London, but you can't get toilet paper (laughs) on the shelves here, so work from home infrastructure, laptops, VDI, et cetera, But it sounds like you really haven't taken a productivity hit, it's sort of a natural progression for you. >> Yeah, you know when we met last September, we talked about the importance of open source, and we've been a business for nearly 30 years, and we've always run our business in open source community, and that is a community that's obviously geographically dispersed all over the world, so people have been working from home, working in their community, being transparent and collaborative, regardless of where they sit, so from an innovation perspective, we've had no impact to our business, so being able to work from anywhere, across any boundary, has been been uninterrupted, so that's been great. 99% of our workforce are now working remotely from home, versus up from 38% pre-COVID, it doesn't change the fact that things like hardware and software and the means that they need to actually operate from home is difficult, so we've made the concerted effort, for example, to make sure our employees in Germany have the capability to bring home their desk chairs, to bring home their monitors, to bring home their machines to set them up with the ability to be able to work from home. Building on the experience from China, we learned we needed to provision early, so what we did in the beginning part of February was to begin to procure software and hardware that enabled us to have a bench of technology that we could utilize, in case we had this pandemic run wild to support our employees to work from home, so I'm very happy to say we were well prepared. In our survey, we asked the question how prepared are you to be able to work from home? And it was extremely high, best practice in way of benchmarking for any employee survey, to be able to provide them the productivity tools necessary to be able to work from home, so we're very, very proud of that. >> I want to ask you about the recovery, nobody knows, we've never seen this >> No >> Forced shut down of the economy before. Saw Bill Gates this morning on TV, saying he thinks it's really through June that we're going to have to live with this, I know the president of the United States is saying we'd like to happen before that, but assuming there is a comeback, lets say June, start to bring back the economy in waves, how do you see open source in a downturn, some prolonged downturn, months, maybe as much as a year or even more, how do you see open source playing there? >> Yeah, that's a good question, I'm glad you asked it. I think that as the pandemic continues, and any crisis for that matter, open source adoption is going to accelerate, there's no doubt. There's a huge pressure we're all going to face, even those successful businesses like us here at SUSE, we're going to have to go under some crunch and consideration around cost. Open source adoption will accelerate digital transformation efforts, and will definitely speed up organizations to respond to the crisis, because they're able to utilize all the technology innovation, and standardization of Linux and other open source technologies, from anywhere. Whether it's on-premise, the cloud, utilizing Edge, they're going to look for innovations in constant uptick whilst gaining cost-saving at the same time. There's no better place to achieve that, besides being in an open source community, so we're very fortunate, I never would've predicted a pandemic, if I had I'd be a multi-millionaire, would've played the lotto by now, nonetheless, I think there's no place I'd rather be for sure, and I wouldn't want to run any other company besides an open source business right now, because we're seeing an uptick rather than having a decline. >> You know, I want to ask you about culture, because you've been in SUSE as the CEO less than a year, inside of a year, and you really have always focused on culture, you know, CEOs obviously got to worry about growth, you got to worry about profitability, productivity and the like, but I want to actually pull up something that I found on LinkedIn, it was from one of your newer employees, new to SUSE, he said "my first month here, amazing colleagues, high amount of trust, lots of collaboration, willing to help each other succeed, giving back to the less fortunate in the community, high amount of respect for diversity, amazing values, leadership is open, honest, trend-setting, industry defining, really smart, and genuinely superior." Wow, I mean >> (Melissa laughs) >> He said, "in short, best organization I've ever contributed my efforts to and been a part of." Your leadership, whether it's diversity, openness, transparency, you really have set from day one a cultural foundation, which I think is playing out well for you right now, but I wonder if you could talk about the culture that you're trying to drive with SUSE. >> Yeah I mean, wow I did read that post, and that's life -changing I think for leaders like myself, when you have employees that feel the sense of urgency around the criticality that they play, and the role they play in the company, you can't ask for more than that, really genuinely, and I think that when I came, I took it personal to make sure that we led the company leading with people first. We're probably one of the very few companies in the world that have one trademark, and our trademark is our SUSE Chameleon. We don't have any other trademarks or patents on any of our technology, because it is open. So the only thing I have is the people. The link to the world, and this business being successful, is our people, and there inevitably lies the importance that's pertaining to their culture. And I think that because we're community-based and open source, it's really important that we continually collaborate, that we're constantly giving back and giving insight and giving support in the community, and that needs to transcend the community and be living every single day in our company. You mentioned something in that post, which is the philanthropic side of who I am, I believe very whole-heartedly in the responsibility we carry as CEOs, executives, as companies, to give back to our community. When I started nearly year ago, I instituted the Month of Giving, which happens to be May, in conjunction with one day off every year for every single employee to give back to their local communities, or a charity of their choice. Now that's proven very well, particularly now. Folks are taking time off, they're donating their time to local hospitals, they're creating that sense of community giving and care that again, bleeds itself into the fabric of what this culture is. On top of that, recently you may have read the press, I'm sure you have, about us giving any medical device supplier, or any medical device, and not just manufacturer, but institution for research of COVID-19, we're giving them free software and support to run and develop technologies associated with solving this pandemic. And that is truly a gift, I feel incredibly privileged to be able to give back because you again well know we supply all the operating systems to many of our really important medical devices, like CAT scan machines and mammogram machines, in fact, probably most of the machines being used in the US today to combat many diseases are running on a SUSE operating system. We want to offer that back, again, to the community. The employees went wild over the fact that we were being able to give back on a big scale, to solve a problem like this, so I think when it comes down to who we are and what our culture is Dave, people are the most important thing to me. I did an interview recently, and they said you know, going from a CEO that's very focused on sales and like you said earlier, very focused on outcome and deliverables and forecasts and budgets and EBITDA, is that still the case? And I have to say confidently, no that's not the thing that keeps me up at night now. What keeps me up at night now, and how I wake up every morning is wondering about the health of my employees. We had a couple of employees, one that was quite ill in Italy, we were phoning him and calling and emailing him from his hospital bed, and that's what's really keeping me going, what's inspiring me to lead this incredible company, is the people and the culture that they've built that I'm honoring and taking forward, as part of the open source value system. >> Well I think those metrics, those business performance metrics, what I've learned is they're actually a symptom of a great culture, and so I'm really excited and amazed at what you're building there, and thank you. You know, in this day and age you hear, at least prior to COVID, you heard a lot of attacks on technology companies and big tech, on billionaires, and it's really refreshing to see technology companies stepping up, you mentioned the example of medical device, there are many, many examples, and so thank you for that, really appreciate it. >> Thank you too. >> Dave: All right Melissa, great having you, I hope we can talk again leading up to SUSECon virtual slash digital, thanks so much >> (Melissa laughs) >> For coming on theCUBE, great to see you again. >> It's been great to >> Stay safe. >> Thank you very much for having me again as well and inviting me back, I look forward to seeing you next month. >> All right ditto, and thank you for watching everybody. This is Dave Vellante for theCUBE, and we'll see you next time. (upbeat music)

>> Announcer: Live from Boston, Massachusetts, it's theCube. Covering IFS World Conference 2019. Brought to you by IFS. >> Welcome back to Boston everybody you're watching theCube, the leader in live tech coverage. This is day one of the IFS World Conference. I'm Dave Vallante with my co-host Paul Gillen. Melissa Di Donato is here, she's the CEO of SUSE and Jon Roskill is the CEO of Acumatica. Folks, welcome to theCube. >> Thank you so much. >> So you guys had the power panel today? Talking about digital transformation. I got a question for all of you. What's the difference between a business and a digital business? Melissa, I'll give you first crack. >> Before a regular old business and a digital business? Everyone's digital these days, aren't they? I was interviewing the, one of the leaders in Expedia and I said, "Are you a travel company "or are you a digital company? "Like where do you lead with?" And she said to me, "No no, we're a travel company "but we use digital." So it seems like the more and more we think about what the future means how we service our customers, customers being at the core everyone's a digital business. The way you service, the way you communicate the way you support. So whether you're a business or none you're always got to be a digital business. >> You better be a digital business and so-- >> I'm going to take a slightly different tact on that which is, we talk about digital and analog businesses and analog businesses are ones that are data silos they have a lot of systems, so they think they're digital but they're disconnected. And, you know, part of a transformation is connecting all the systems together and getting them to work like one. >> But I think the confict other common thread is data, right? A digital business maybe puts data at the core and that's how they get competitive advantage but, I want to ask you guys about your respective businesses. So SUSE, obviously you compete with the big whale RedHat, you know, the big news last year IBM $34 billion. How did that or will that in your view affect your business? >> It's already affecting our business. We've seen a big big uptake in interest in SUSE and what we're doing. You know, they say that a big part of the install based customers that RedHat and IBM currently have are unhappy about the decision to be acquired by IBM. Whether they're in conflict because we're a very big heavily channel business, right? So a lot of the channel partners are not quite happy about having one of their closest competitors now be, you know, part of the inner circle if you will. And other customers are just not happy. I mean, RedHat had fast innovation, fast pace and thought leadership and now all of a sudden they're going to be buried inside of a large conglomerate and they're not happy about that. So when we look at what's been happening for us particularly since March, we became an independent company now one of the world's largest independent open source company in the world. Since IBM has been taking over from RedHat. And, you know, big big uptake. Since March we became independent we've been getting a lot of questioning. "Where are we, where are we going, what are we doing?" And, " Hey, you know, I haven't heard about SUSE a while "what are you doing now?" So it's been really good news for us really, really good news. >> I mean, we're huge fans of RedHat. We do a lot of their events and-- >> Melissa: I'm a huge fan myself. >> But I tell you, I mean, we know from first hand IBM has this nasty habit of buying companies tripling the price. Now they say they're going to leave RedHat alone, we'll see. >> Yeah, like they said they'd leave Lotus alone and all the others. >> SPSS, you saw that, Ustream, you know one of our platforms. >> What's your view, how do you think it's going to go? >> I don't think it's about cloud I think it's about services and I think that's the piece that we don't really have great visibility on. Can IBM kind of jam OpenShift into its customers you know, businesses without them even really knowing it and that's the near-term cash flow play that they're trying to, you know, effect. >> Yeah, but it's not working for them, isn't though? Because when you look at the install base 90% of their business it's been Linux open source environment and OpenShift is a tag-along. I don't know if that's a real enabler for the future rather than, you know, an afterthought from the past. >> Well, for $34 billion it better be. >> I want to ask you about the cost of shifting because historically, you know if you were IBM, you were stuck with IBM forever. What is involved in customers moving from RedHat to SUSE presumably you're doing some of those migrations style. >> We are, we are doing them more and more in fact, we're even offering migration services ourself in some applications. It depends on the application layer. >> How simple is that? >> It depends on the application. So, we've got some telco companies is very very complex 24/7, you know, high pays, big fat enterprise applications around billing, for example. They're harder to move. >> A lot of custom code. >> A lot of custom code, really deep, really rich they need, you know, constant operation because it's billing, right? Big, fat transactions, those are a little bit more complex than say, the other applications are. Nonetheless, there is a migration path and in fact, we're one of the only open source companies in the world that provides support for not just SUSE, but actually for RedHat. So, if you're a RedHat, for or a well customer that want to get off an unsupported version of RedHat you can come over to SUSE. We'll not just support your RedHat system but actually come up with a migration plan to get you into a supported version of SUSE. >> If it's a package set of apps and you have to freeze the code it's actually not that bad-- >> It's not that bad, no. >> To migrate. All right, Jon I got to ask you, so help us understand Acumatica and IFS and the relationship you're like sister companies, you both the ERP providers. How do you work together or? >> Yeah, so we're both owned by a private equity firm called EQT. IFS is generally focused on $500 million and above company so more enterprise and we're focused on core mid-market. So say, $20 million to $500 million. And so very complementary in that way. IFS is largely direct selling we're a 100% through channels. IFS is stronger in Europe, we're stronger in North America and so they see these as very complementary assets and rather than to, perhaps what's going on with the IBM, RedHat discussion here. Slam these big things together and screw them up they're trying to actually keep us independent. So they put us in a holding company but we're trying to leverage much of each other's goodness as we can. >> Is there a migration path? I mean, for customers who reach the top end of your market can they smoothly get to IFS? >> Yeah, it's not going to be like a smooth you know, turn a switch and go. But it absolutely is a migration option for customers and we do have a set of customers that are outgrowing us you know, we have a number of customers now over a billion dollars running on Acumatica and you know, for a company, we've got one that we're actually talking to about this right now operating in 41 countries global, they need 24/7 support we're not the right company to be running their ERP system. >> On your panel today guys you were talking about, a lot about digital transformations kind of lessons learned. What are the big mistakes you see companies making and kind of what's your roadmap for success? >> I think doing too much too fast. Everyone talks about the digital innovation digital transformation. It's really a business transformation with digital being the underpinning the push forward that carries the business forward, right? And I think that we make too many mistakes with regards to doing too much, too fast, too soon, that's one. Doing and adopting technology for technology's sake. "Oh, it's ML, it's AI." And everyone loves these big buzz words, right? All the code words for what technology is? So they tend to bring it on but they don't really know the outcome. Really really important at SUSE were absolutely obsessed with our customers and during a digital transformation if you remain absolutely sick of anything about your customer at the core of every decision you make and everything you do. Particularly with regards to digital transformation you want to make sure that business outcome is focused on them. Having a clear roadmap with milestones along the journey is really important and ensuring it's really collaborative. We talked this morning about digital natives you know, we're all young, aren't we? Me in particular, but, you know I think the younger generation of digital natives think a little bit differently perhaps than we were originally thinking when we were their age. You know, I depend on that thinking I depend on that integration of that thought leadership infused into companies to help really reach customers in different ways. Our customers are buying differently our customers have different expectations they have different deliverables they require and they expect to be supported in different way. And those digital natives, that young talent can really aid in that delivery of good thought leadership for our businesses. >> So Jon, we're seeing IT spending at the macro slow down a little bit. You know, a lot of different factors going on it's not a disaster, it's not falling off the cliff but definitely pre-2018 levels and one of the theories is that you had this kind of spray-and-pray kind of like Melissa was say, deal was going too fast trying everything and now we're seeing more of a narrow focus on things that are going to give a return. Do you see that happening out there? >> Yeah, definitely some, I mean people are looking for returns even in what's been a really vibrant economy but, you know, I agree with Melissa's point there's a lot of ready, shoot, aim projects out there and, you know, the biggest thing I see is the ones that aren't, the fail that aren't the ones that aren't led by the leadership. They're sort of given off to some side team often the IT team and said, "Go lead digital transformation of the company." And digital transformation you know, Melissa said this morning it's business transformation. You've got to bring the business part of it to the table and you've got to think about, it's got to be led by the CEO or the entire senior leadership team has to be on board and if not, it's not going to be successful. >> So, pragmatism would say, okay, you get some quick hits get some wins and then you got kind of the, you know, Bezos, Michael Dell mindset go big or go home, so what's your philosophy? Moonshots or, you know, quick hits? >> I always think starting you know, you've got to understand your team's capabilities. So starting is something that you can get a gauge of that you know, particularly if you're new and you're walking into an organization, you know. Melissa, I don't know how long you've been in your role now? >> Melissa: 65 days. >> Right, so there you go. So it's probably a good person to ask what, you know, what you're finding out there but I think, you know, getting a gauge of what your resources are. I mean, one of the things you see around here is there are, you know, dozens of partner firms that are, or can be brought into, you know supplement the resources you have in your own team. So being thoughtful in that is part of the approach. And then having a roadmap for what you're trying to do. Like we talked this morning about a customer that Linda had been talking about. Have been working on for six or seven years, right? And you're saying, for an enterprise a very large enterprise company taking six or seven years to turn the battleship maybe isn't that long. >> Okay, so you got the sister company going on. Do you have a commercial relationship with IFS or you just here as kind of an outside speaker and a thought leader? >> I'm here as an outside speaker thought leader. There is talk that perhaps we can you know, work together in the future we're trying to work that out right now. >> I want to ask you about open source business models. We still see companies sort of struggling to come up with, not profitable but, you know, insanely profitable business models based on open source software. What do you see coming out of all this? Is there a model that you think is going to work in the long term? >> I think the future is open source for sure and this is coming from a person who spent 25 years in proprietary software having worked for the larger piece here in vendors. 100% of my life has been dedicated to proprietary software. So whilst that's true I came at SUSE and the open source environment in a very different way as a customer running my proprietary applications on open source Linux based systems. So I come with a little bit different of a, you know, of an approach I would say. The future's open source for sure the way that we collaborate, the innovation the borderless means of which we deliver you know, leadership within our business is much much different than proprietary software. You would think as well that, you know the wall that we hide behind an open source being able to access software anywhere in a community and be able to provide thought leadership masks and hides who the developers and engineers are and instead exacerbates the thought leadership that comes out of them. So it provides for a naturally inclusive and diverse environment which leads to really good business results. We all know the importance of diversity and inclusion. I think there is definitely a place for open source in the world it's a matter providing it in such a way that creates business value that does enable and foster that growth of the community because nothing is better than having two or three or four or five million developers hacking away at my software to deliver better business value to my customers. The commercial side is going to be around the support, right? The enterprise customers would want to know that when bump goes in the night I've got someone I can pay to support my systems. And that's really what SUSE is about protecting our install base. Ensuring that we get them live, all the time every day and keep them running frictionlessly across their IT department. >> Now there's another model, the so-called open core model that holds that, the future is actually proprietary on top of an open base. So are you saying that you don't think that's a good model? >> I don't know, jury's out. Next time that you come to our event which is going to be in March, in Dublin. We're doing our SUSECON conference. Leave that question for me and I'll have an answer for you. I'm pontificating. >> Well I did and-- >> It's a date. The 12th of March. >> It's certainly working for Amazon. I mean, you know, Amazon's criticized for bogarting open source but Redshift is built on open source I think Aurora is built on open source. They're obviously making a lot of money. Your open core model failed for cloud era. Hortonworks was pure, Hortonworks had a model like, you know, you guys and RedHat and that didn't work and now that was kind of profitless prosperity of Hadoop and maybe that was sort of an over head-- >> I think our model, the future's open-source no question. It's just what level of open source within the sack do we keep proprietary or not, it's the case maybe, right? Do we allow open source in the bottom or the top or do we put some proprietary components on top to preserve and protect like an umbrella the core of which is open source. I don't know, we're thinking about that right now. We're trynna think what our future looks like. What the model should look like in the future for the industry. How can we service our customers best. At the end of the day, it's satisfying customer needs and solving business problems. If that's going to be, pure open source or open source with a little bit of proprietary to service the customer best that's what we're all going to be after, aren't we? >> So, there's no question that the innovation model is open source. I mean, I don't think that's a debate, the hard part is. Okay, how do you make money? A bit of open source for you guys. I mean, are you using open source technologies presumable you are, everybody is but-- >> So we're very open API's, who joined three years ago. We joined openapi.org. And so we've been one of the the leading ERP companies in the industry on publishing open API's and then we do a lot of customization work with our community and all of that's going on in GitHub. And so it's all open source, it's all out there for people who want it. Not everybody wants to be messing around in the core of a transaction engine and that's where you get into you know, the sort of the core argument of, you know which pieces should be people modifying? Do you want people in the kernel? Maybe, maybe not. And, you know, this is not my area of expertise so I'll defer to Melissa. Having people would be able to extend things in an open source model. Having people be able to find a library of customizations and components that can extend Acumatica, that's obviously a good thing. >> I mean, I think you hit on it with developers. I mean, that to me is the key lever. I mean, if I were a VM where I'd hire you know, 1000, 2000 open source software developers and say, "Go build next-generation apps and tools "and give it away." And then I'd say, "Okay, Michael Dell make you a hardware "run better in our software." That's a business model, you can make a lot of money-- >> 100% and we're, you know, we're going to be very acquisitive right now, we're looking for our future, right? We're looking to make a mark right now and where do we go next? How can we help predict the outcome next step in the marketplace when it pertains to, you know, the core of applications and the delivery mechanism in which we want to offer. The ease of being able to get thousands of mainframe customers with complex enterprise applications. Let's say, for example to the cloud. And a part of that is going to be the developer network. I mean, that's a really really big important segment for us and we're looking at companies. Who can we acquire? What's the business outcome? And what the developer networks look like. >> So Cloud and Edge, here got to be two huge opportunities for you, right? Again, it's all about developers. I think that's the right strategy at the Edge. You see a lot of Edge activity where somebody trying to throw a box at the Edge with the top down, in a traditional IT model. It's really the devs up, where I think-- >> It is, it is the dev ups, you're exactly right. Exactly right. >> Yeah, I mean, Edge is fascinating. That's going to be amazing what happens in the next 10 years and we don't even know, but we ship a construction edition we've got a customer that we're working with that's instrumenting all of their construction machinery on something like a thousand construction sites and feeding the sensor data into a Acumatica and so it's a way to keep track of all the machines and what's going on with them. You know, obviously shipping logistics the opportunity to start putting things like, you know, RFID tags on everything an instrument to all of that, out at the Edge. And then the issue is you get this huge amount of data and how do you process that and get the intelligence out of it and make the right decisions. >> Well, how do you? When data is plentiful, insights, you know, aren't is-- >> Yeah, well I think that's where the machine learning breakthroughs are going to happen. I mean, we've built out a team in the last three years on machine learning, all the guys who've been talking about Amazon, Microsoft, Google are all putting out machine learning engines that companies can pick up and start building models around. So we're doing one's around, you know inventory, logistics, shipping. We just release one on expense reports. You know, that really is where the innovation is happening right now. >> Okay, so you're not an inventor of AI you're going to take those technologies apply 'em to your business. >> Yeah, we don't want to be the engine builder we want to be the guys that are building the models and putting the insight for the industry on top that's our job. >> All right Melissa, we'll give you the final word and IFS World 2019, I think, is this your first one? >> It's my first one, yeah-- >> We say bumper sticker say when your truck's are pulling away or-- (laughs) >> A bumper sticker would say, "When you think about the future of open source "think about SUSE." (laughing) >> Dave: I love it. >> I'd say in the event, I mean, I'm super-impressed I think it's the group that's here is great the customers are really enthused and you know, I have zero bias so I'm just giving you my perspective. >> Yeah, I mean the ecosystem is robust here, I have to say. I think they said 400 partners and I was pleasantly surprised when I was walking around last-- >> This is your second one, isn't it? >> It's theCubes second one, my first. >> Oh your first, all right, well done. And so what do you think? Coming back? >> I would love to come back. Especially overseas, I know you guys do a bunch of stuff over seas. >> There you go, he wants to travel. >> Dublin in March? >> March the 12th. >> Dublin is a good place for sure so you're doing at the big conference? >> Yep, the big conference center and it's-- >> That is a great venue. >> And not just because the green thing but it's actually because (laughs). >> No, that's a really nice venue, it's modern It's got, I think three or four floors. >> It does, yeah yeah, we're looking forward to it. >> And then evening events at the, you know, the Guinness Storehouse. >> There you go. >> Exactly right. So we'll look forward to hosting you there. >> All right, great, see you there. >> We'll come with our tough questions for you. (laughing) >> Thanks you guys, I really appreciate your time. >> Thanks very much. >> Thank you for watching but right back, right after this short break you're watching theCube from IFS World in Boston be right back. (upbeat music)

>> From Orlando, Florida It's theCUBE. Covering SAP SAPPHIRE NOW 2018. Brought to you by NetApp. >> Welcome to theCUBE. I am Lisa Martin with Keith Townsend. And we are in Orlando at SAP SAPPHIRE NOW 2018. We're at the NetApp booth and we are now talking with Gerald Pfeiffer V SUSE, VP of Products and Technology Programs. Gerald, welcome to theCUBE. >> Thanks for having me. >> So thank you for bringing the SUSE Chameleon here So let's talk about open-source. What is an open-source company? What are the key hallmarks that define an open-source company? >> So when you think of open-source technically it's about the license. It's about the open-source license that the software is under. But if you want to be a real open source company there is actually, it goes beyond that. And that's where many we see many of the classic companies fail as in you take a piece of software that you've written in house you open-source it which means you put an open-source license on it. And then you throw it over the fence. You put it on an FTP server or a NetApp Server or github or somewhere and say this is an open-source project. Technically true but what open-source really is about also is how you develop the software. It's a development model. It's about the community or communities you have. And so as an open-opensource company or a true open-source company what that means is you need to change how you develop the software. And how you go about it and it involves, you need to, You need to, let go. You need to, you need to lose. Lose in a way you lose control and you need to help, if it's something that you initiated you need to make this attractive for others and easy to contribute. And so the development model the transparency collaboration, communications all that is really important for a successful open-source project. But I would argue also for a successful open-source company. >> So let's talk about the community for a little bit when it comes to open-source and especially with SUSE. SUSE's one the most successful open source companies in the world. However, your key product, SUSE Enterprise Linux you guys don't control the kernel you have to work with a community of organizations and personalities and conflicting agendas. How does SUSE organize their self that over a 25 year period you guys have consistently grown become more prominent in the industry. How have you had that when you don't even own you don't, rather, control the key technology, the kernel to your product. >> Ya, so, there is actually a trick behind it and the short answer is you cannot control but you can influence. And so how do you influence? And it's really about becoming part of the community or I usually actually when we get new employees that come from a proprietary background one of the first things I teach them is there is no such thing as the open-source community. It's actually open-source communities. There is actually many of them and even your example, the kernel there is the Linux kernel community, but inside, everyone, the group of everyone who contributes there're actually subgroups. People focusing on different aspects. And so if you want to influence that the easiest way and the hard way is you start contributing. And so you start building up rapport, you start building up credibility and that's usually not something you do overnight It's not like you can come and say Oh, I've been doing operating systems for 30 years. I'm a distinguished engineer and now I'm telling you this is how you need to do it. You start by contributing code. You start by being part of the conversations. By critiquing, constructively hopefully, other people's contributions. usually in a certain area. And then people start getting to know your name. And they start trusting you. And I've, I'm not a kernel engineer but there're a couple of open-source projects I've contributed since writing my PHD thesis And I'm still doing that usually on my weekends or evenings when I have a little time. And so there're people I've been working together for 15 years or more, who I've never met in person. And some I've met and then I realized Wait a minute, I know he's going to be at the conference and I don't know how old he is. He wrote about his children so that gives a certain or his young baby children so that may give an, an idea. But I don't know how old he is. I don't know what color of hair. What color of skin. But then you meet and because you have this relationship you actually, you know, you get together. And there is trust and once you have this trust on a personal level but also, at least as importantly or I would break both the same on a technical side. I trust your, your judgment. Then you start influencing. >> Is that what makes SUSE an open open-source company? >> Ya that's definitely one of the aspects where, when we want to we want to drive something. And I'll give you an example that's actually especially in SAP context this is really relevant is something we call live kernel patching. So you know you have this HANA system so it's lots of memories and you have all those security issues that keep popping up, now and then. And so one of the challenges is you want to apply the security update if you're an IT person but, when you do so, you need to, and it's a kernel thing, then you need to restart the server. Because other sub-systems like a web server you just restart the web server and you're down for one millisecond and nobody really notices unless you're CNN.com or whatever. But if you restart the kernel the whole machine reboots. And then you know you scan the memory and you have a HANA machine with 12 terabyte of memory or 16. So the start up takes and then why is HANA so fast? Because all it did is in memory. Now, doing that isn't, isn't fast. >> So that's really interesting as you look through, I love the integration between SAP and SUSE the in-memory, the continuous kernel, patching, the ability to integrate the two solutions. It's interesting, you guys have a partnership you have outside of SAP with these companies that not necessarily, from a licensing perspective the application is close-sourced. So there is a myth I think, in the industry that close-sourced software versus open-sourced software one is more secure, the other one's more stable Random religious arguments. What are we seeing in the... Wow, what are... How are customers embracing the SUSE relationship along with the SAP relationship. >> You know in a way (laughs) and that's a, nhat's a tricky statement to make but in a way at first approximations customers don't care whether it's open-sourced or proprietary? As a customer, I care that it works. And if I'm a SAP customer my (mumbles) workload needs to stay up. And so what I'm looking for is performance is security, is scalability, is availability, high availability. And so whatever platform gives that to me is the platform that I choose or in the case of HANA for, actually, SAP choose. So if you look at HANA, it's an interesting sample the only operating system it's available on the only platform it's available on is Linux. So SAP actually has done their research and they looked into it and said okay, we need certain characteristics what's... Where do we get the best solution? And it turns out Linux offered that. And so I don't see, when it comes to applications in particular our workloads I don't see it as much as being open-sourced or proprietary It's really what's the best technical solution and then there obviously is the question behind the question is how do you actually get to the best solution? And that's where the open-source model where it's not just one company doing that we have lots of engineers contributing to the kernel and other parts. But it's only one part. Many of our partners contribute Our competitors contribute And so in this open-source arena Things move. Just to improve, for example, the linux kernel and you get a better outcome than any proprietary vendor would actually be been able to deliver with a classic Unix system for example. >> You talked about, you know, customers not caring about the technology. It just needs to work. And it's kinda the same thing I think of when you look at a technology like ERP software that's largely invisible. Right? So is SUSE. And SAP wants to be one of the top ten most valuable global brands. And this morning during the keynote Bill McDermott said that they're now number 17. So they're getting up there to the big brands Like Apple, Coca Cola, Google who all have products that we can kinda see and touch. So when you're in a partnership with SAP how do you articulate the value of what you guys can deliver to help the customer not care about what's under the hood here but also ensure that they're actually able to deliver what they need to to their customers. What are some of those unique maybe customer examples that you have where customers with SAP on SUSE are transforming their businesses or their industries. >> Yeah so, much... Much of this transformation really comes from the SAP stack. What we contribute is really the stability of the platform. And so, Obviously, obviously at the technical level people do care do care actually about open-source because the one thing open-source provides you is the transparency. You can see an SAP engineer actually developing HANA for example. But also other things we do together They have been looking at the source code trying to understand what's going on and then optimize HANA. So when I said customers don't care that's in a first approximation because it needs to work. If it doesn't work, everything else doesn't matter. But if, so there are people who care about the technical more details. Often these days or usually when When it's like at the CLO level or an IT director level what they care more about is things like high-availability scenarios or blueprints. So it's not just one bit of technology or even how HANA runs on SUSE but they know a server is going to fail at one point. How do you-- >> When I ran a SAP environment one of the things that we did, we did a bake-off of Linux distributions for our appliances and these are appliances! In theory you get an appliance you turn it on and you install your SAP app and life goes on, no one should care about the underlying appliance but for us it was about the OS and the availability. You know, we were coming from a non-stop XP, HP, titanium shop and we were very happy with the non-stop capability but going to X86 there's a lot of thought that goes into making that non-stop Can you talk to the relationship between NetApp, SAP and, and SUSE from a community perspective because this is related to the conversation around open-source and making that happen and to your point, how do you care why would an IT director care about SUSE verses some other distribution. >> So, you know, if you look at the conversations I'm having often it's then looking at it at the solutions level So if you can point out that you have the blueprints or reference architectures or whatever you want to call it. You have customer success stories etc. Where you can say, look this is, in a scenario like this in your, in your market or in your in your vertical this is what you can do and this is how it'll be supported. So that your guys don't have to start from zero but it's actually really easy to go high availability or in fact we have a dedicated team that sits in the... That sits in the Linux lab with all the other partners you named and many more where SAP, and that's actually a really clever thing they did, creating this Linux lab and they also have a partner board where talking about communities, they have created this level of community where different vendors come together you know and you have hallway conversations and you want to do something say okay, how do you do this with the SUSE side how do you do this on the NetApp side and then at an engineering level and at a solution level you build something that actually works technically and then obviously the support relationship is really important. So that's, that's one of the challenges open-source had in the beginning compared to proprietary because if you look at some of the old full stack companies or established ones. They used to deliver hardware and then the operating system and then middleware or database and application top. So you had one phone number to call when there's a problem. And originally with open-source you know, you got this piece here and then you got the storage from from NetApp say and .. And who do you call? And then the finger pointing starts. So what's made open-source also successful is the establishment of, of really, processes, agreements and just practical workflows so that our companies work together and the customer, they can pick up the phone in fact, if you look at, let's say SAP applications what we have set up in this SAP environment is you can call SAP and that's the only phone number you ever need to call. And everything behind that happens fully transparently. So all the vendors get together. >> So, to sum up it sounds like what you're talking about that's really key for SUSE is openness, transparency, trust, collaboration. >> Yes, and at the open-source level at Linux kernel, compiler and the individual pro checks but essentially the same. Exactly what you explained. Also at the business level, what we do with partners and what we do with customers. >> And we hear that in the keynote this morning Bill McDermott really kinda was talking about trust as the new currency. So Gerald you're right in line with that. Thank you so much for joining Keith and me today. >> Thank you for having me. >> We wanna thank you for watching theCUBE I'm Lisa Martin with Keith Townsend from SAP SAPPHIRE NOW 2018 Thanks for watching.

(upbeat music) >> Announcer: Live from Vancouver, Canada. It's theCUBE covering OpenStack Summit North America 2018. Brought to you by Red Hat, the OpenStack Foundation, and its ecosystem partners. >> Welcome back. This is theCUBE's exclusive coverage of OpenStack Summit 2018 in Vancouver. I'm Stu Miniman with my co-host John Troyer. Happy to welcome back to the program two CUBE alums. We have Alan Clark, who's the board chair of the OpenStack Foundation and in the CTO office of SUSE. >> Yep, thank you. >> Thanks for joining us again. It's been a few years. >> It's been a while, I appreciate being back. >> And Lew Tucker, the vice chair of the OpenStack Foundation and vice president and CTO of Cisco. Lew, it's been weeks. >> Exactly right. >> All right. >> I've become a regular here. >> Yeah, absolutely. So, first of all, John Furrier sent his regard. He wishes he was here, you know. John's always like come on Lew and I, everybody, we were talking about when this Kubernetes thing started and all the conferences, so it's been a pleasure for us to be here. Six years now at this show, as well as some of the remote days and other things there. It's been fun to watch the progressions of-- >> Isn't it amazing how far we've come? >> Yeah, absolutely. Here's my first question for you, Alan. On the one hand, I want you to talk about how far we've gone. But the other thing is, people, when they learn about something, whenever they first learn about it tends to fossilize in their head, this is what it is and always will be. So I think most people know that this isn't the Amazon killer or you know it's free VMware. That we talked about years ago. Bring us a little bit of that journey. >> Well, so, you know, it started with the basic compute storage and as we've watched open-source grow and adoption of open-source grow, the demands on services grow. We're in this transformation period where everything's growing and changing very rapidly. Open-source is driving that. OpenStack could not stay static. When it started, it solved a need, but the needs continued to grow and continued to change. So it's not surprising at all that OpenStack has grown and changed and will continue to grow and change. >> So Lew, it's been fascinating for me, you know. I've worked with and all these things with Cisco and various pieces for my entire career. You're here wearing the OpenStack @ Cisco shirt. And Cisco's journey really did through that to digital transformation themselves. When I talked to Rowan at Cisco Live Barcelona, the future of Cisco is as a software company. So, help set OpenStack into that kind of broader picture. >> Sure, I think one of the aspects of that is that we're seeing now it is becoming this multi-cloud world. And that we see all of our customers are running in the public cloud. They have their own private data centers. And what they're looking for is they want their whole development model and everything else to now become targeted towards that multi-cloud world. They're going to do services in the public cloud, they still have their private data center. OpenStack is a place for them to actually meet and run all their services 'cause now you can build your environment within your data center that makes it look very much like your public cloud, so your developers don't have two completely different mindsets. They have the same one, it's extracting resources on demand. And that one, we're putting on top of that other newer technology that's coming, such as Kubernetes. We've got a real consistency between those environments. >> Yeah, please Alan. >> I was going to say, it enables you to leverage your existing infrastructure so you don't want to make them, particularly those SUSE's customers, they don't want us to come in and say throw everything away, start afresh right? But at the same time, you've got to be able to embrace what's new and what's coming. We're talking about many new technologies here in OpenStack Summit today right? Containers and all sorts of stuff. A lot of those things are still very new to our customers and they're preparing for that. As Lew said, we're building that infrastructure. >> One of the things, as I'm thinking about it, some people look at, they look at codec containers and some of these pieces outside of the OpenStack project and they're like, well what's the Foundation doing? But I believe it should be framed, and please, please, I would love your insight on this, in that multi-cloud discussion because this is, it can't just be, well, this is how you build private. It needs to be, this is how you live in this multi-cloud environment. >> That's why I think, you're beginning to see us talk about open infrastructure. And this is using open-source software to use software to manage your infrastructure and build it out instead of configuration, cabling, having guys going out, plugging in, unplugging network ports and whatever. We want software and automations to do all that, so OpenStack is one of the cloud platforms. But these other projects are now coming into the Foundation, which also expand that notion of open infrastructure, and that's why we're seeing these projects expand. >> Lew's exactly right and it goes beyond that. Back in 2017, early 2017, we recognized, as a board, that it's not going to be just about the projects within OpenStack. We have to embrace our adjacent communities and embrace those technologies. So that's why you're hearing a lot about Kubernetes and containers and networking and all sorts of projects that are not necessarily being done within OpenStack but you're seeing how we're collaborating with all those other communities. >> And codec is a perfect example of that. Codec containers came out of those clear containers. It's now combining the best of both worlds, 'cause now you get the speed of containers bringing up, but you get the security and isolation of virtual machines. That's important in the OpenStack community, in our world, because that's what we want out of our clouds. >> Well you both have just mentioned community a few times. I saw one thing coming in to this conference, I'm so impressed by the prominence of community. It's up on stage from the first minutes of the first keynote. People, the call to action, the pleas, for the folks, some of us have been here years and years, for the new folks, please come meet us right? That's really inviting, it's very clear that this is a community. >> Yeah I was surprised, actually, 'cause we saw it when we were asked when up on stage how many people were here for the first time? More than half the audience raised their hand. >> Alan: I was surprised by that as well. >> That was the real surprise. And at the same time, we're seeing, increasingly, users of OpenStack coming in as opposed the people who are in core projects. We're seeing Progressive insurance coming in. We're seeing Adobe Marketing Cloud having over 100,000 cores running OpenStack. That's in addition to what we've had with Walmart and others so the real users are coming. So our communities, not just the developers but the users of OpenStack and the operators. >> That's always an interesting intention for an open-source project right. You have the open-source contributors, and then you have the users and operators. But here at the show right? All of these different technology tracks. Part of community is identity. And so, as the technical work has been split-off, and is actually at another event, these are the users. But it does, with all these other technology conversations, I wonder what the core identity of, I'm an OpenStack member, like what does that end up meaning in a world of open infrastructure? if the projects, if the OpenStack itself is more mature, and as we get up the letters of the alphabet towards Z, How do you all want to steer what it means to be a member of the OpenStack community. >> We met on Sunday as a joint leadership. So we had, it wasn't just a board meeting, it was a meeting with the technical committee, it was a meeting with the user committee. So we're very much pushing to make sure we have those high interactions, that the use cases are getting translated into requirements and getting translated into blueprints and so forth. We're working very, very hard to make sure we have that communication open. And I think one of the things that sets the OpenStack community apart is what we call our Four Opens. We base everything on our Four Opens and one of those is communication, transparency and communication. And that's what people are finding enticing. And one of the big reasons is I think they're coming to OpenStack to do that innovation and collaboration. >> We've seen the same thing with Linux, for example. Linux is no longer just the operating system when people think about the Linux community. Linux community is the operating system and then all of these other projects associated with them. That's the same thing that we're seeing with OpenStack. That's why we're continuing to see, wherever there's a need as people are deploying OpenStack and operating it and running it, all of these other open-source components are coming into it because that's what they really were running, that conglomerate of projects around it. >> Certainly, the hype cycle, and maybe Linux went through it's own hype cycle, back in the day and I'm from Silicon Valley. I think the hype cycle outside the community and what's actually happening on the ground here actually are meshed quite well. What I saw this week, like you said, real users, big users, infrastructure built into every bank, transport, telecom in the world. That's a global necessary part of the infrastructure of our planet. So outside of investment, things like that-- >> Well I hope you can help us get the message out. Because that is, a major thing that we see and we experience the conf, people who are not here. They still, then maybe look at OpenStack the way it was, maybe, four years ago, and it was difficult to deploy, and people were struggling with it, and there was a lot of innovation happening at a very, very fast rate. Well now, it's proven, it's sort of industrial grade, it's being deployed at a very large scale across many, many industries. >> Well it's interesting. Remember, Lew, when we were talking about ethernet fabrics. We would talk about some of SDN and some of these big things. Well, look sometimes these things are over-hyped. It's like, well, there's a certain class of the market who absolutely needs this. If I'm at Telco, and I sat here a couple of years ago, and was like, okay, is it 20 or 50 companies in the world that it is going to be absolutely majorly transformative for them and that's hugely important. If I'm a mid-sized enterprise, I'm still not sure how much I'm caring about what's happening here, no offense, I'd love to hear some points there. But what it is and what it isn't with targets, absolutely, there are massive, massive clouds. Go to China, absolutely. You hear a lot about OpenStack here. Coming across the US, I don't hear a lot about it. We've known that for years. But I've talked to cloud provider in Australia, we've talked to Europeans that the @mail who's the provider for emails for certain providers around the world. It's kind of like okay, what part of the market and how do we make sure we target that because otherwise, it's this megaphone of yeah, OpenStack, well I'm not sure that was for me. >> So, yeah, what's your thought? >> We're seeing a lot of huge variety of implementations, users that are deploying OpenStack. And yeah we always think about the great big ones right? I love CERN, we love the Walmarts. We love China Mobiles, because they're huge, great examples. But I have to say we're actually seeing a whole range of deployments. They don't get the visibility 'cause they're small. Everybody goes, oh you're running on three machines or 10 machines, okay, right? Talk to me when you're the size of CERN. But that's not the case, we're seeing this whole range of deployments. They probably don't get much visibility, but they're just as important. So there's tons of use cases out there. There's tons of use cases published out there and we're seeing it. >> One of the interesting use cases with a different scale has been that edge discussion. I need a very small-- >> In fact that's a very pointed example, because they've had a ton of discussion because of that variety of needs. You get the telcos with their large-scale needs, but you've also got, you know, everybody else. >> It's OpenStack sitting at the bottom of a telephone pole. On a little blade with something embedded. >> In a retail store. >> It's in a retail store. >> Or in a coffee shop. >> Yeah. >> So this is really where we recognizing over and over again we go through these transitions that it used to be, even the fixed devices out of the edge. To change that, you have to replace that device. Instead, we want automation and we want software to do it. That's why OpenStack, moving to the edge, where it's a smaller device, much more capability, but it still computes storage and networking. And you want to have virtualized applications there so you can upgrade that, you can add new services without sending a truck out to replace that. >> Moving forward, do we expect to see more interaction between the Foundation itself and other foundations and open-source projects? And what might that look like? >> It depends on the community. It really does, we definitely have communications from at the board level from board-to-board between adjacent communities. It happens at the grassroots level, from, what we call SIGs or work groups with SIGs and work groups from those adjacent communities. >> I happen to sit on three boards, which is the OpenStack board the CNCF board, Cloud Foundry. And so what we're also seeing, though, now. For example, running Kubernetes, we just have now the cloud provider, which, OpenStack, being a cloud provider for Kubernetes similar in the open way that Amazon had the cloud provider for Kubernetes or Google is the cloud provider. So that now we're seeing the communities working together 'cause that's what our customers want. >> And now it's all driven by SIGs. >> The special interest groups, both sides getting together and saying, how do we make this happen? >> How do we make this happen? >> All right. One of the things you look at, there's a lot going on at the show. There's the OpenDev activity, there's a container track, there's an edge track. Sometimes, you know, where it gets a little unfocused, it's like let's talk about all the adjacencies, wait what about the core? I'd love to get your final takeaways, key things you've seen at the show, takeaways you want people to have when they think about OpenStack the show and OpenStack the Foundation. >> From my point of view it actually is back to where we started the conversation, is these users that are now coming out and saying, "I've been running OpenStack for the last three years, "now we're up to 100,000 or 200,000 cores." That shows the real adoption and those are the new operators. You don't think of Walmart or Progressive as being a service provider but they're delivering their service through the internet and they need a cloud platform in which to do that. So that's one part that I find particularly exciting. >> I totally agree with Lew. The one piece I would add is I think we've proven that it's the right infrastructure for the technology of the future, right? That's why we're able to have these additional discussions around edge and additional container technologies and Zuul with containers testing and deployment. It fits right in, so it's not a distraction. It's an addition to our infrastructure. >> I think the idea around, and that's why we actually broke up into these different tracks and had different keynotes around containers and around edge because those are primary use cases now. Two years ago when I think we were talking here, and like NFV and all the telcos were, and now that has succeeded because almost all the NFV deployments now are based on OpenStack. Now we're seeing it go to containers and edge, which are more application specific deployments. >> I'd love for you to connect the dots for us from the NFV stuff we were talking about a couple of years ago to the breadth of edge. There is no edge, it depends on who you are as to what the edge is, kind of like cloud was a few years ago. >> I mean, we actually have a white paper. If you go to OpenStack.org or just Google OpenStack edge white paper, I think you'll see that there are a variety of cases that are from manufacturing, retail, telco, I saw even space, remote driving vehicles and everything else like that. It's where latency really matters. So that we know that cloud computing is the fastest way to deploy and maintain, upgrade new applications, virtualize applications on a cloud. It's unfortunately too far away from many the places that have much more real-time characteristics. So if you're under 40 milliseconds or whatever, or you want to get something done in a VR environment or whatever, under five milliseconds, you can't go back to the cloud. It also, if you have an application, for example, a security monitoring application, whatever. 99% of the time, the video frames are the same and they're not interesting, don't push all that information back into the central cloud. Process it locally, now when you see frames that are changing, or whatever, you only use the bandwidth and the storage in the central cloud. So we're seeing this relationship between what do you want computed at the edge and how much computing can you do as we get more powerful there and then what do you want back in the centralized data centers. >> Daniel: While you simplify the management. >> Exactly right. >> Orchestration, policy. >> But you still need the automation, you need it to be virtualized, you need it to be managed in that way, so you can upgrade it. >> Alan Clark, Lew Tucker, always a pleasure to catch up. >> Thank you, yeah, >> Thank you so much for joining us. >> It's good to be here. >> John Troyer and I will be back with lots more coverage from OpenStack Summit 2018 here in Vancouver. Thanks for watching theCUBE. (upbeat music)