>>Welcome to this cube conversation. I'm john Kerry host of the cube here in Palo alto California. We got a hot startup doing new things differently. The new way the cloud native way brendon, Hannigan, Ceo of sun rays securities. They deliver an awesome new solutions platform on all clouds to change the game and how security is done Brendan. Thanks for joining me on this cube conversation. >>Really nice to talk to you today, john >>you know, I loved showcasing companies that are, that are thinking about their entire optimizing their efforts to bring in the new, the new way to do things. And we certainly with the pandemic we've seen and everyone's validating this general global consensus that cloud scale and devops and def sec apps is generating a new kind of modern applications and this is just clearly has been known for a while inside the industry, but now it's mainstream. You guys are building a company around this notion of security. So let's get into it. What do you guys do is get right to it? What's the product? >>Well, firstly to get going And before getting into the specifics of product, john just I like to frame it, which is the ways in which I started out as a software engineer. You know, a long, long time ago built a company based on classic, traditional ways of developing software. The way we develop software has just changed dramatically change from stem to stern. We've gone from monolithic applications to microservices. We've gone from 18 month development cycles to two weeks from business units and I. T. Controlling it to devoPS teams. And then the amazing this is the incredible thing from a security perspective is we used to call up people in traditional networks and data centers to reconfigure the firewall so I could put my application of data center. But now I represented in code infrastructure is code that basically represents the infrastructure I have shows up in of course the cloud. The reason why I'd like to explain this story is we talk about cloud security and the complexities of cloud security. That's just where it all comes together. The reality is everything has changed around it. And we have a simple belief if everything has changed in terms of how it is, you build technology, value, deploy it and operators, we have to change how it is reduced security and it has to be also from stem to stern. So that's what basically that's why we started this business. Our mission is simple. We want to reinvent how it is. People secure new technology in these new environments and we do it by building a service that sits on top of companies usage of cloud amazon as your google cloud. And we help find risks automatically, eliminate them, Make sure they never come back and then deliver incredible new ways of continuously monitor activity to prevent cyber security incidents from happening in the first place. >>So this reinvention is a big, big trend. We've talked about this on the cube, you know, with many guests, even Pat Gelsinger's now the ceo of intel. When was that VM ware told us that you need to do over it in security, got to redo it all, not just incremental improvement. You know, fundamental revolutionary change was you're basically getting out here. So the question is top to bottom reinvention totally get that. How do you do it? Okay, Do you change the airplane engine out of 30,000 ft? It's hard people, it's easier said than done. What are the elements to reinvent security >>in this? We have we have a magical opportunity here because of cloud. So what happens is into traditional data centers and the traditional enterprise networks, There's, there's kind of Control points that are traditionally, which we understand and security John, right. And it's built up over 2030, 50 years. Right. And there's certain ways around which we rotate our security controls and you're familiar with them, right? Firewalls, Endpoint, antivirus security, information, security, event management system. Think of all those things, those control points are not relevant in the cloud. It's not, it's, they're interesting. V p c s and narrow grooves are kind of interesting in the cloud. Totally insufficient. So there's a necessity to reinvent and there's new control points and I will then tell you why it leads with an incredible better result. The new control points of the cloud, we believe and strenuously push when we speak to our customers, our identities. And it's not about Brandon and john, it's nearly always about non people identities, serverless functions, pieces of compute containers, all of these things have rights to like people. The second control point our data. Where is it? We used to have a data center. It's in the word, it says it data center, but in this instance I may have 20 devops teams. Each one of them is using RDS. One of them is using elastic cash. One of them is using a different thing. So data is the second one. The third one is applications. Why is this so important? The service providers have done a great job with core infrastructure. They give us two mechanisms to set up these environments. We need to help our customers organize and reinvent our security around these three pillars. The reason why it's so important, I love what you said is God, we've got to start from scratch. You get to start from scratch and when you do it, you actually can deliver a level of granularity and control and security that is unimaginable in the traditional enterprise network and data center. >>It's like golf, you got an extra Mulligan off the T if you hit it out of bounds and security, you get a do over. This is this is an opportunity. I love that concept because this is I mean it's not many times you get this clean sheet of paper or the opportunity to to pivot or reinvent or refresh re platform re factor whatever word you use. This is a time >>once in our life this transition, we know digital transformation is transforming industries, every industry is feeling it. We can see and understand the significance of the inventions like like AWS, it's an amazing invention, the power of it and what it delivers to us. The opportunity which is a must take opportunity is reinventing security from top to bottom. And by the way if you don't do it, if you just do this kind of half I have asked you end up with a mess on your hands if you do it properly, you end up in a better place than you would have been a traditional enterprise network and data center. >>The old expression you gotta burn the boats to get people motivated to kind of get it done right with the cloud. Let me ask you questions. Identity security and the data secure. Love that perspective because Identity the first thing in terms in my head when you said that was I thought about the identity of the individual their I. D. You know and you could actually get down to the firmware of a phone or you know to fact multifactor authentication. I get that access authentication. You're talking more in terms of other naming spaces and naming systems like specifically around services and applications identity, not just users. Right? >>Can you expand more on that? We we we we understand this as many people now understand this at a superficial level, but they haven't truly understand stood what's under the hood of what's happening inside cloud when you have reinvented applications, microservices, applications, auto scaling applications, it's all cloud is about incredible innovation happening across teams. What happens in the cloud is you have developers, administrators creating workloads. Those work clothes have huge numbers of compute functions which could be a container, a compute instance, a serverless function. They're gaining access to resources, other compute resources, cues and data to give you a sense of scale job you could have a company. It's not unusual. 80,000 pieces of compute 20,000 active at a particular point in time. We've got companies and then they assume these roles which give them access and rights to do things on these cloud services. It's not unusual to have 10,000 rolls in a cloud environment across multiple different accounts. Now, you see the identities, these pieces of compute have rights to do things. That's good because I can restrict what they do. It can be bad because if I don't have a handle on it, it's a mess. By the way, when you talk about this scale, human beings can't process this much information must be able to understand the risks, configure and automate remediation of these risks. The cloud providers give us the tools to build these flexible workloads. They're incredibly flexible. The dark side of it is in experience and basically inefficient deployment of those tools can lead to a whole host of risks that, quite frankly a lot of customers don't fully appreciate yet. >>And then people call that day to operation. But I love this idea of identity, the thousands and thousands of services out there because with microservices and you're seeing coming out of the cloud native world is these these new kinds of services could be stood up and torn down very quickly. So, you know, the observe ability trend is a great indicator in my opinion of this whole, you know, manic focus on data. So, you know, because you need machines to know, you don't know if something could be terminated and and stood up not even knowing about it, it could be errors. How do you log it? Right. So this is just an example. What's your thoughts on that? What's your reaction? Is that right? >>Ephemeral nature is the beauty of cloud. Right. Because, you know, there's problems that even now when we build our, we have a cloud native application ourselves and when we have a problem sometimes, of course we can go in and spin up 400 servers to go solve a problem and spin them back down half an hour later. We couldn't do that before a cloud. We can actually have developers doing this incredible rapid work with serverless functions to go and interrogate data to go out of data. Like to go and do analytics. It's wonderful. But what you said is their ephemeral. Now, just think about an environment. 20,000 pieces of compute 10,000 active, lots of 20 different teams across a 50 amazon accounts. Somebody comes in and basically during a period of time compromises. It compromises something and gets access to data, but it's a federal, it just comes and goes, we have to know that we have to know what's possible. We have to know if it's happened and then we have to basically greatly minimize the possibility of that happened. My promise because I'm security people are always trying to scare everybody which is valid. However, my promise the power of this cloud has created complexity opportunities but actually it also gives us the solution because using analytics machine learning in our case graphing technologies, we can actually find these things and give micro control two workloads so that actually we can see these things and automatically eliminate these risks and that was impossible >>in the the automation is programmable. You can actually set policies around automation. Pretty cool. I gotta ask you about get to the technical and want to understand the graphics and the platform more. But I want to ask you the question on the reinvention. If I follow your your playbook Yes. What's the end results? Can you take me through the all in bet the redo what happens? Can you just take me through the day in the life of an outcome? What's it look like and walk me through that? >>So firstly what the outcome I want to give our clients is they have these complex cloud environment spreading across, you know, any, even a moderate sized enterprise. What I basically want to be able to give our clients and when we have delivered for our clients is they basically managed to break that cloud from being this amorphous thing into specific work clothes. Each and every one of those workloads have specific controls in place that understand how that workload should operate in this environment across staging development and production. And actually we're able to essentially locked down what it is these workloads can do from an identity perspective, a data access perspective, a platform rights perspective and then monitor anything that changes. That's one thing. So the complexity were actually able to push away the complexity leveraged up lower to give that level of granularity at very deep levels. Identity, data platform. The second thing, actually, and this is john again, what's possible will clown? It doesn't it can't be all security teams, its security needs, It could be audit teams, its developers. So we have customers who have onboard tens and tens and tens of teams onto our platform. Why do we do that when we're finding issues and finding things that need to be resolved for directing it directly to the development teams? So we're saying developer to get into production, you're going to have to fix your identity set up in this environment. It's too risky, but it doesn't have to go to the security team. The security team will only hear about it if the developer doesn't fix it. >>Got it. So they're proactive, >>we're involving the teams responsible for creation and resolution of issues. The security and cloud teams are setting up the ground rules for a workload to operate in this environment and now we've got a level of granularity across workloads, whether they're in production or not. That basically is wonderful. That's the that's the ultimate endgame. >>What's the uh status of the vision and product on execution uh where your customers at now? Um how do you feel about it? Where is it going? Can you share a little bit about the roadmap and kind of where the product is? Uh It's a huge vision, it sounds easy to do, but it's not >>it's not actually and, you know, underlying it also, we actually, we've production service, we have wonderful, very large customers who are deployed and operational on our platform. You know, an example of one of them would be world fuel services, fortunate 93 company were the center of their kind of new security environment and operating model for everything they're doing and cloud. It's a beautiful story job. They've gone from in, in, you know, a few years ago. They 22 to the centers today to to yeah, it's unbelievable. And now all that future real estate were the center of that cloud security operating model. What does it mean? A 50 ft plus different teams on boarded onto the platform, following the rules of the road. If they don't follow the rules where all the exceptions are coming in and we're doing a continuous monitoring process underneath it. What is it that we've done? That's interesting. We actually have this incredible, unique way of collecting information from the cloud so that we can gather it in a very uh continuous way. So we're constantly seeing what's happening in addition to interrogating A PS and clouds are actually monitoring logs so we can see all the actions, what you just said. By the way, something comes and goes, we see it. The second thing which we do is we gather the information. We build a graph. This was actually, this was hard because it's not just as simple as sticking things in a graph with all of it to be. But what is the graph doing? The graph is basically understanding the intricacies of all the identity and access management models. I can see everything that can do anything to any other resource in the cloud, right? There is a surplus functioning container or a VM And we boil it down to very simple things. So underneath it's complex. We represented grass with boiling two simple things. Then we run analytics across the graph too, find and eliminate plaque from risk, find and eliminate identity risk. Get customers to the privilege enforced separation of duties, find data that you may not know is there that has incredible amounts of things capable of accessing it and help our customers lockdown that access. And then finally had we getting it into an operational automation kind of pipeline so that basically on an ongoing operational perspective it's efficient. So we're actually doing this for customers. We've got some very large financial institution customers. We've got, you know, large customers like World Fuel Services. And now actually our mission this year is to actually help simplify a lot of what we're describing so that, you know, you know, other companies and maybe companies not as sophisticated as a big financial institution or World Fuel Services is able to just very quickly get the value out of a solution. Like, >>you know, when you have these new technologies, new way of doing things, it's exciting at the same time, you have to kind of vector into an environment where the customer is ready to be operationalized. So, um, I got to ask you about how um teams are forming. I've I've been having a lot of conversation with VPs of engineering, large enterprises and and also big companies and hyper scale as well. And they're all talking about how, because of what you're doing and the kind of the general philosophy that you're you guys have is changing how teams are organized. You have a platform engineer now who can work on a platform and then flex and go work with other say feature engineers. And so it used to be just to do your features, You got your platform guys, you got your networking people. Okay, now you don't have to talk to the networking people because you can abstract away the network. You now have more composite, more compose herbal applications with all the observe ability. And now you can actually build that foundational platform. Redeploy the platform engineers with the other teams. So you seem like and then you got sRS embedded into teams and so you kind of got this new engineering formation going on, new kind of ways to organize the new modern era is here, it's on on this, this how people organize their teams. >>Actually is. There's no, there's no entire recipe at because you go to different customers and customers are basically experimenting with different ways to organize their teams. There's no question. But actually, I think one thing that's changed in the last 18 months is companies realizing we definitely need to change how it is. We've organized our team. I'm going to give you a simple example. Again in the old world, they would have network teams and network security teams you call up, Let me re configure the firewall. That doesn't work. It's just, it's just so broken. It can't work in clarity, can't be calling on people to re configure a firewall. That's an example. Another example which companies are realizing the latest identity. They will go through an approval process and they go through a governance and certification process. Well, these, these teams in the class, they want to get to work out in into, they need to get it in a month in an hour, in an hour. They can take a month and a manual approval processes sort of realizing that you need a skill set antiseptic ground rules and then the teams should be allowed to innovate within the ground rules. That's what the platform teams need to do. And so what we see emerging, which I think is a really best practice, is cloud centers of excellence. They're responsible for what I would call the shared infrastructure of the enterprise. The 250 Amazon accounts for 50 is your subscriptions, whatever it is that is king. Then the devoPS teams are using this shared infrastructure. The question is, how do you interface, how do you help coordinate between these different responsibilities from a security and governance and risk perspective? And that's actually what a big part of what our product is, helping teams coordinate their activities. That's a big part of what our product is, >>love. The first principles, they're sitting those ground rules. I mean there's been a chef and a cook, you know, you know, working with the environment and putting the new ingredients together and then getting that operational. It's a huge opportunity. Great stuff. Brandon. I gotta ask you the final question. Well I got you here, Sunrise Securities, the name Sunray. Where'd that come from? What does it mean? >>It actually means it's a Gaelic word and it means data and it's just so central to you know, what are people trying to steal? Like we can talk about security we're going to face. But at the end of the day they're trying to do damage. You're trying to get access to data. That's the most valuable thing we're trying to protect. So that's why we put it in our name. >>Digital transformation, everything's data now, everything's data, content, data Securities, data, data is everything >>it is. and I did >>great stuff. Brendan. Thank you for sharing the story here on the cube conversation, Brennan Hannigan's ceo of suddenly secure. Thanks for joining me. >>Thank you very much, john, it was a great pleasure. >>Okay. It's the cube from Palo alto California remote. Still. Thanks for watching.

>>law from Las Vegas. It's the Q covering a ws re invent 2019. Brought to you by Amazon Web service is and Intel along with its ecosystem partners. >>Welcome back to the Sands. We continue our coverage here on the Cube of Day, one of a W s ram in 2019 show. Bigger and better than ever. Tough to say, because last year was awesome. This year if they think you're gonna have a little bit higher on the knots. Justin Warren, I'm John Walls were joined by Brandon Walsh, who is the s creepy apartment relations at the 1901 group. Good to see you, sir. >>Thank you. Thank you for having me. >>Right now. I can't imagine anything intact dating back to 1901 So I'm trying to think What What was the origination of? Of the company? First off, tell us a little bit about what you do, but what's the name all about? >>Well, real quick for the name are our CEO. So new Singh came up with this idea for automation of I t routine. I t management in 1901 was the year the assembly line was invented, so a gentleman named Ransom E. Olds from the famed Oldsmobile gets credit for that. So so new named the company after that automation breakthrough of an assembly line model. And we have built an assembly line concept what we call an I T factory for a cloud migration factory into our operations center. And that's part of our managed service is offering that we sell, promote, provide to our customers. >>And, of course, you're doing that with the help of a company called Cohee City. Find Data Management Solutions provider. So let's talk a little bit about cohesively as well. And your relationship, how that works and what you're I guess, of deriving are extracted from their service is that you find that great value in that >>absolutely were. Maybe this is a little different for today in the show. We actually are a customer of Cohee City. We consume cohesive. So in our managed service offering portfolio, one of the things that we've been using Holy City four is helping our customers set, create or start up. Disaster recovery or backup service is capability. In 1901 group has been packaging marketing, selling that D R. As a service and that bur back up as a service to our federal state, local customers. >>A longtime fan of the Toyota production system, I am very pleased that you are turning an assembly line concept. You know, I think it's vastly overdue. So it's great to hear you focus a lot on the public sector is my understanding absolutely. Tell me a little bit more about what the public sector is. A very complicated based is a >>complicated is putting it politely. >>So walk us through how you're using cohesive toe help. Public sector organizations transform themselves to use this kind of as a service back up and disaster recovery. >>You hit on a really good point. It's sort of two points. One is the term is I t modernization. So in order to modernize a very large complex, I T Environment Assets Systems Service is multi locations, various data centers, multiple data classifications that that complexity with the cohesive product. What has allowed us to do is to start incrementally by doing a disaster recovery or a backup on premise that gives the agency since a confidence we get to show success and progress and that sort of a win win for everyone involved, where the growth with a future and how those agencies will modernize is once you start getting the data backed up properly, prepped for disaster, recover properly. You can also start migrating data toward Native Cloud. And particularly we've been working with AWS aws govcloud in particular, but also a WC commercial clout. >>I like how you mentioned that building trust part with the agencies to begin with. It's not so much about the technology, but about the human part of the process. Way heard that came out this morning with Andy Jesse talking about how data transfer transformation happens, and it's a lot to do with the humans. It's not all about technology. >>At the the organizational change, management is important as the technology change management and incremental shift toward the cloud and migration toward the cloud allows for both time and and reallocation of resource is both by the agency's contractors supporting the agencies and manage service providers like us, who are really providing more as a service. Models meaning way generally consumed the technology for the client, which is a little bit different of a model from the past, but that is the trend of the future. >>It's not purely incremental, though, because you're not. You have to change the way that you're doing things, to be using it as a service, as this thing from the way that you would have done it is purely on premises type infrastructure. Explain a little bit about how you helped these agencies to change the way they think to be able to use this as a service >>approach. Well, one of the one of the reasons we selected Cohesive E is because of their ability to scale out and their pricing model that allows us to better forecast costs and because we're managed service provider price to the government. So the scale out capability that Callie City provides allows us to buy technology capacity nodes as we need them so we don't have a large capital expenditure up front as orders come in. As agencies purchase as we grow, we can add to that capacity incrementally. That's lower risk for us. Lower risk for the client. So again it's a it's a win win in their pricing model. Their licensing model allows us to work with our agency customers and predict costing and pricing for next year, two years out, three years out, which, in the federal budget cycle appropriations are not appropriated. It is a pretty important thing >>got on a wire in the business. Frankly, it's such a, you know, just pull your hair out. I'm sure they're wonderful. This roast ready to say the least, but way heard a lot about a pretty big major theme, this transformation versus transition and in terms of government users, how do you get them into the transformation mindset when you have those obstacles you just talked about that you have a number of times, cycles and our funding cycles and development cycles. And so regulatory psychic, I mean and you write those concerns whatever they will throws their way, states what they throw their way. I think that would be just looking at it from the outside. Tough to get into a transformer mode when you are almost are constantly transitioning. It seems >>you bring up a good point. A. If I can make a comment about eight of us, AWS has been investing in in what's called Fed Ramp that's a federal accreditation program that insurers that that cloud systems and in the case of AWS have their security controls documented, properly documented to a standard and then enforced, so continuously monitored and reported on the investments AWS have been making. And and that speed of investment has been increasing over the last few years has really helped manage service providers. And I t providers like like 1901 group help the agency's understand how to transition and transform. But it's definitely a step. It's a step across. It's incremental in nature, but I congratulate AWS on that investment of time and resource is for Fed Ramp Way also are federally authorized way. We're going into our fifth year so we were early on and being able to watch A W s grow expand helps us helps our competition, but helps the agencies and helps. In the end, all citizens of the United States. So missions air getting better. Theodore Option is speeding up. I think a ws for that investment >>tell us a little bit more about how these federal agencies are using both AWS and Cohee City to work together because you mentioned that your business is built built on Cohee City. So where does that go? Where's coming >>s so So way started out using Cohee City in on premise environment to support federal civilian agencies. That model has been growing, so that was a single tenant, meaning we had one customer. On a single instance. We've expanded to a multi tenant instance. And now we're expanding into a AWS Cloud native instance, so being able to work with a complex environment, a complex data management environment being able to go from on prim to cloud of being will go from AWS back and forth, being able to manage that seamlessly, ensuring there's encryption of data at rest and in motion. That just makes our job that much easier. >>Now we know that Cohee City is a software data management company. It's not just about backup on D are so cohesive is making some inroads into other secondary data management service is, and some other things they're So what are you looking at to expand into what what a customer is asking you to do for them now that you've already proven yourself with with some of the D. R and back up type ability? Yeah, >>I mean, it really varies. It does very agency to agency smaller, independent agencies really may be looking at a cohesive technology to manage fragmented data. Larger agencies and groups and programs within agencies have different. Different asks different requirements. It's really hard to say a single what is the thing? I would say that the flexibility cohesive he gives us is the ability to go hybrid. So depending on what the customers asking feature wise functionality, wise architecture wise way think that Cally city is very flexible >>and about the public sector market. Then if you if you could put your headlight on that for the next 23 years, he was talked about some cycles of that far out. What do you think it would be? A. I guess shift is the right word. What would be a useful or valuable shift in terms of the public sector in terms of their acceptance or adoption in your world? >>Well, so as applications are lifted and shifted or migrated re factored rewritten into cloud environments, you're gonna we're going to see you're going to see mission applications at the agency level moved to cloud reside in the cloud, so data for performance reasons is gonna have to be right next to that application. So the data management, whether it's for production or test Dev Kohli City's got emerging capability for for Dev Test. I think it's a test of but deaf task. So all these pieces sort of go together as a CZ, you said, going from transitioning to transforming and you start looking to three years out. I do believe the agencies have a lot of momentum. There are some really interesting activities being done in the federal state local realm, around artificial intelligence machine learning. So being able to do the compute storage, the networking and security all within a A W s cloud, it's just going to speed things up and make cost and performance more manageable and transparent. >>Thank you for the time. We appreciate that. We find out earlier that Brendan is a Washington Redskins fan and a D. C. Resident, as am I. And I thought 90 No. One was the last time we had a playoff tape. It was quite that far back, but it certainly seems like it, doesn't it? Hang in there, Thank you very much. Enjoy that. Brenda Walsh joining us from the 1901 group back lot with more live here from AWS reinvent with just a warning. I'm John Walls and you are watching the Cube

>> Announcer: From New York, it's theCUBE covering Escape/19. (techno music) >> Hey welcome back to theCUBE's coverage of the first inaugural, Multi-Cloud Conference in New York City. It's called Escape/2019. I'm here with Brendan O'Leary, Senior Solutions Architect with GitLab. Is that right, Senior Solutions Architect? >> Brendan: Close enough, Manager, you know. >> Manager, architect, you work at GitLab, you're technical, so we'll have a good chat here. Welcome to theCUBE, good to see you. >> Thanks for having me. >> First Multi-Cloud Conference, really we love to go to the inaugural anything. >> Sure. >> Just in case it's not around next year, we can say we were here. It looks like it's got some legs, some interesting conversations I see in the hallways. You know, you guys are a big part of this revolution. GitLab, your company, you're providing opensource repositories, free, to get people to get started, as well you got paid stuff, as well. Hot area. GitHub was acquired by Microsoft. Some say Microsoft's not going to meddle with that. We'll see, but still, a super-important part of the community that you guys are involved in. >> It's true. We're seeing this multi-cloud revolution, if you want to call it that, with a lot of our customers, right? It's no longer that you pick one cloud, and that's where everything's going to run. You're going to have acquisitions. You're going to have the desire to negotiate and have a negotiating position with your vendors. You're going to want to use functionality that's maybe only in one of the clouds. And so we're really seeing this multi-cloud become more of a norm. And that's why we think it's critical to have a DevOps platform that's independent from that, so that you can deploy everywhere. >> So what's the lock-in spec? I mean, basically the thesis is that if you want to negotiating leverage, you want to have multi-cloud. I get the whole, "there's multiple clouds," because, upgrade to Office 365, you got Azure, basically. So, multi-vendor, multi-cloud, totally buy it. But what's the lock-in spec that's getting people agitated, or thinking about multi-cloud? >> Yeah, I think it's interesting, because there's both, of course, the technical side. Like I said, you might have functionality that you want to run that's only available on one cloud. But, the finance folks, and everyone else gets concerned about, "Hey, are we going to get locked into some vendor, "where we don't have any ability to negotiate?" And so I think that is part of it, and I read, as part of prepping for my talk here, a 2019 state-of-cloud report that said 84% of enterprises, today, are using more than one cloud. So I think that's indicative of that desire to not-- You may have a primary cloud where you deploy things, but you're going to use more than one. >> I think that's a fair reality. I mean, probably more, I mean, if you count all these, how they're bundling apps in there. What's your talk going to be about? Is it today or tomorrow? >> So, I'm talking tomorrow, and I'm talking about a framework for making decisions about multi-cloud. 'Cause again, I think that a lot of the times we get bogged down in the technology, and picking features over what we're really looking for, which is the business value of being able to have a single view, a single application, a single platform for your developers to be able to deploy, kind of no matter where it's going to end up, in the end, right? We don't want the developer having to think about that, necessarily, when they're building the application. We want to deliver value to our customers, right? And so we want them to be doing that differentiated work. >> Me and Armon were talking earlier, HashiCorp, CTO of HashiCorp, and he was talking about workflows, and I was talking about, okay, workloads. So, if you just take those two concepts, workflows and workloads, and just strip out any other technical conversation, what's the framework? Because, these are real issues. Those are the--that's the continuity issue for the business, not the tech. So, fill in the blanks around that. How does that--how do I get multi-cloud out of making sure my workflows aren't disrupted, and my workloads are kicking ass and doing their job? >> Yeah, I would say that that's a great question, and we love HashiCorp and what they've done for our space, and for multi-cloud, in general. They're a great partner for us. But I think the key is, the workflow you generally want to be the same, no matter where you're deploying, right? You want to have confidence that the code your building is secure, it's going to work, it's been tested, and, no matter where it deploys in the end, you want to have that same kind of workflow for your developers. But you also want to have workload portability, right? So, when you're talking about the ability to have a negotiating position, or the ability to run in multiple clouds, the same application, you know, have disaster recovery, have not just this monolith--mono-cloud environment, you have to have workload portability, as well. >> Well, Brendan, I'm not sure if they're taping your interview. Hope they are. If they are, then we'll get those copies in our video on cloud. But, you've got a framework for multi-cloud, and with the reality that everyone wants, or has either inherited, or has, or will want a multi-vendor environment, what is that framework for negotiating, or setting up the foundation? Because the theme here, my interviews here, and the hallway conversations, two things: One is foundational discussions around multi-cloud, I mean, early, thought leaders laying out, here's some lines to think about. And then, two, data. So, two, interesting, common threads, here: foundational thinking and data. >> I think that foundational thinking's important, because I think that's really what my framework gets to is, hey, we want to look at not just the technology, and not those answers. We want to look at, what are the business metrics that we're driving towards, right? 'Cause, in the end, again, that's what we want to be driving in software is our businesses. And, so, what are the business metrics that we're going to use, and how can we make it efficient? How can we make it governed? And how can we make it visible across those clouds? I think those are the three things to be focused on. >> And is there a certain way? So is it more, situational, based upon the environment, because maybe there's weights of certain variables over others? >> I think so. I think, depending on your environment, right? You maybe in a more highly regulated environment where governance is the number one, it's the king. But I think everyone has those governance concerns, right? None of us want to wake up to a security call that we should have known about, right? >> How's things going on in your world? GitLab, you guys are doing great. Good to see you guys got a big round of funding, recently. >> Going great. >> GitHub just sold for billions of dollars. That's a nice comp. >> Yeah, no, I say it's nice when someone sells a house in your neighborhood for a lot of money, right? But, yeah, no, what we see from that is the industry moving toward this single tool for your DevOps lifecycle, for your DevOps tool chain, and your DevOps lifecycle. We want to be able to have one way that developers deploy code, and we're seeing that kind of consolidation in the market. And we've had great success with that, so far. Our stated pubic desire is to go public next year. And we're on track for that, right now. So, we're looking forward to it. >> You know what's interesting and I love is the subtext to all this plot, which is, there's a human equation in all this, right? The human capital, human resource, the people-side of the equation, the cultural shifts in these companies, your customers, now. Any observational commentary that you can share around how DevOps has kind of gone mainstream? Any cultural shifts around people and their behaviors and their affinity towards certain things? >> Yeah, it's an interesting question. I saw an article yesterday about a CIO who was being promoted to CEO, as the current CEO stepped down, and how that was kind of a novel thing. But the article was actually talking about how we're going to see more of that, right? Businesses, eight years ago, Marc Andreesen said that software is eating the world. Well, I think software has eaten the world, and we're seeing that in our businesses, as every company becomes a software company. >> And open source, JJ would argue at OSS Capital, that there's new business models emerging, as well. And new opportunities, as well, for everyone involved. Open source software, cloud computing, multi-cloud, it's a great wave. >> It is a big wave, and, you know, GitLab's based on an open-source project, right? And so, just, we were founded only back in 2014, as a company, but we've come to find a business model that works, open-core, and we think there's a lot of opportunity in the market for folks to follow, and open source to have an even bigger impact than it's already had on the market. >> Final question for you, Brendan. What do you think about this conference, some of the hallway conversations, what's the vibe? For the folks that aren't here, what's it like? >> Oh, I mean, I think it's great. I think there's been a lot of great discussions, again, about very foundational things, about, hey, how do we look at this as a business leaders? But, then, I've also had great discussions about the technology and about Kubernetes, about those kinds of things that really enable us to have those kinds of conversations. >> Some good relationships being developed here. People know each other, too. >> Exactly, yeah, people I haven't seen in a long time, or people that I work with that I haven't seen 'cause we're all remote. >> It's great to see it in New York, too. >> Yeah, I love it in New York. So, I'm from DC, so it's a quick train ride up, but I love coming up, though. >> Not like us in California, big plane ride. Brendan, thank you so much for coming on theCUBE. Appreciate it. >> Yeah, great, thank you very much for having me. >> I'm John Furrier, here at the first, inaugural conference, Escape/19, back with more of that after this short break. (techno music)

>> Announcer: From New York, it's theCUBE covering Escape/19. (techno music) >> Hey welcome back to theCUBE's coverage of the first inaugural, Multi-Cloud Conference in New York City. It's called Escape/2019. I'm here with Brendan O'Leary, Senior Solutions Architect with GitLab. Is that right, Senior Solutions Architect? >> Brendan: Close enough, Manager, you know. >> Manager, architect, you work at GitLab, you're technical, so we'll have a good chat here. Welcome to theCUBE, good to see you. >> Thanks for having me. >> First Multi-Cloud Conference, really we love to go to the inaugural anything. >> Sure. >> Just in case it's not around next year, we can say we were here. It looks like it's got some legs, some interesting conversations I see in the hallways. You know, you guys are a big part of this revolution. GitLab, your company, you're providing opensource repositories, free, to get people to get started, as well you got paid stuff, as well. Hot area. GitHub was acquired by Microsoft. Some say Microsoft's not going to meddle with that. We'll see, but still, a super-important part of the community that you guys are involved in. >> It's true. We're seeing this multi-cloud revolution, if you want to call it that, with a lot of our customers, right? It's no longer that you pick one cloud, and that's where everything's going to run. You're going to have acquisitions. You're going to have the desire to negotiate and have a negotiating position with your vendors. You're going to want to use functionality that's maybe only in one of the clouds. And so we're really seeing this multi-cloud become more of a norm. And that's why we think it's critical to have a DevOps platform that's independent from that, so that you can deploy everywhere. >> So what's the lock-in spec? I mean, basically the thesis is that if you want to negotiating leverage, you want to have multi-cloud. I get the whole, "there's multiple clouds," because, upgrade to Office 365, you got Azure, basically. So, multi-vendor, multi-cloud, totally buy it. But what's the lock-in spec that's getting people agitated, or thinking about multi-cloud? >> Yeah, I think it's interesting, because there's both, of course, the technical side. Like I said, you might have functionality that you want to run that's only available on one cloud. But, the finance folks, and everyone else gets concerned about, "Hey, are we going to get locked into some vendor, "where we don't have any ability to negotiate?" And so I think that is part of it, and I read, as part of prepping for my talk here, a 2019 state-of-cloud report that said 84% of enterprises, today, are using more than one cloud. So I think that's indicative of that desire to not-- You may have a primary cloud where you deploy things, but you're going to use more than one. >> I think that's a fair reality. I mean, probably more, I mean, if you count all these, how they're bundling apps in there. What's your talk going to be about? Is it today or tomorrow? >> So, I'm talking tomorrow, and I'm talking about a framework for making decisions about multi-cloud. 'Cause again, I think that a lot of the times we get bogged down in the technology, and picking features over what we're really looking for, which is the business value of being able to have a single view, a single application, a single platform for your developers to be able to deploy, kind of no matter where it's going to end up, in the end, right? We don't want the developer having to think about that, necessarily, when they're building the application. We want to deliver value to our customers, right? And so we want them to be doing that differentiated work. >> Me and Armon were talking earlier, HashiCorp, CTO of HashiCorp, and he was talking about workflows, and I was talking about, okay, workloads. So, if you just take those two concepts, workflows and workloads, and just strip out any other technical conversation, what's the framework? Because, these are real issues. Those are the--that's the continuity issue for the business, not the tech. So, fill in the blanks around that. How does that--how do I get multi-cloud out of making sure my workflows aren't disrupted, and my workloads are kicking ass and doing their job? >> Yeah, I would say that that's a great question, and we love HashiCorp and what they've done for our space, and for multi-cloud, in general. They're a great partner for us. But I think the key is, the workflow you generally want to be the same, no matter where you're deploying, right? You want to have confidence that the code your building is secure, it's going to work, it's been tested, and, no matter where it deploys in the end, you want to have that same kind of workflow for your developers. But you also want to have workload portability, right? So, when you're talking about the ability to have a negotiating position, or the ability to run in multiple clouds, the same application, you know, have disaster recovery, have not just this monolith--mono-cloud environment, you have to have workload portability, as well. >> Well, Brendan, I'm not sure if they're taping your interview. Hope they are. If they are, then we'll get those copies in our video on cloud. But, you've got a framework for multi-cloud, and with the reality that everyone wants, or has either inherited, or has, or will want a multi-vendor environment, what is that framework for negotiating, or setting up the foundation? Because the theme here, my interviews here, and the hallway conversations, two things: One is foundational discussions around multi-cloud, I mean, early, thought leaders laying out, here's some lines to think about. And then, two, data. So, two, interesting, common threads, here: foundational thinking and data. >> I think that foundational thinking's important, because I think that's really what my framework gets to is, hey, we want to look at not just the technology, and not those answers. We want to look at, what are the business metrics that we're driving towards, right? 'Cause, in the end, again, that's what we want to be driving in software is our businesses. And, so, what are the business metrics that we're going to use, and how can we make it efficient? How can we make it governed? And how can we make it visible across those clouds? I think those are the three things to be focused on. >> And is there a certain way? So is it more, situational, based upon the environment, because maybe there's weights of certain variables over others? >> I think so. I think, depending on your environment, right? You maybe in a more highly regulated environment where governance is the number one, it's the king. But I think everyone has those governance concerns, right? None of us want to wake up to a security call that we should have known about, right? >> How's things going on in your world? GitLab, you guys are doing great. Good to see you guys got a big round of funding, recently. >> Going great. >> GitHub just sold for billions of dollars. That's a nice comp. >> Yeah, no, I say it's nice when someone sells a house in your neighborhood for a lot of money, right? But, yeah, no, what we see from that is the industry moving toward this single tool for your DevOps lifecycle, for your DevOps tool chain, and your DevOps lifecycle. We want to be able to have one way that developers deploy code, and we're seeing that kind of consolidation in the market. And we've had great success with that, so far. Our stated pubic desire is to go public next year. And we're on track for that, right now. So, we're looking forward to it. >> You know what's interesting and I love is the subtext to all this plot, which is, there's a human equation in all this, right? The human capital, human resource, the people-side of the equation, the cultural shifts in these companies, your customers, now. Any observational commentary that you can share around how DevOps has kind of gone mainstream? Any cultural shifts around people and their behaviors and their affinity towards certain things? >> Yeah, it's an interesting question. I saw an article yesterday about a CIO who was being promoted to CEO, as the current CEO stepped down, and how that was kind of a novel thing. But the article was actually talking about how we're going to see more of that, right? Businesses, eight years ago, Marc Andreesen said that software is eating the world. Well, I think software has eaten the world, and we're seeing that in our businesses, as every company becomes a software company. >> And open source, JJ would argue at OSS Capital, that there's new business models emerging, as well. And new opportunities, as well, for everyone involved. Open source software, cloud computing, multi-cloud, it's a great wave. >> It is a big wave, and, you know, GitLab's based on an open-source project, right? And so, just, we were founded only back in 2014, as a company, but we've come to find a business model that works, open-core, and we think there's a lot of opportunity in the market for folks to follow, and open source to have an even bigger impact than it's already had on the market. >> Final question for you, Brendan. What do you think about this conference, some of the hallway conversations, what's the vibe? For the folks that aren't here, what's it like? >> Oh, I mean, I think it's great. I think there's been a lot of great discussions, again, about very foundational things, about, hey, how do we look at this as a business leaders? But, then, I've also had great discussions about the technology and about Kubernetes, about those kinds of things that really enable us to have those kinds of conversations. >> Some good relationships being developed here. People know each other, too. >> Exactly, yeah, people I haven't seen in a long time, or people that I work with that I haven't seen 'cause we're all remote. >> It's great to see it in New York, too. >> Yeah, I love it in New York. So, I'm from DC, so it's a quick train ride up, but I love coming up, though. >> Not like us in California, big plane ride. Brendan, thank you so much for coming on theCUBE. Appreciate it. >> Yeah, great, thank you very much for having me. >> I'm John Furrier, here at the first, inaugural conference, Escape/19, back with more of that after this short break. (techno music)

>> Hey, welcome back. You're ready, Jeff? Rick! Here with the Cube were Oracle Park recently, A T and T Park just renamed. It's a beautiful day home in San Francisco Giants. They're on the road. We're here at a pretty interesting event is called Sports Tech. Tokyo World Demo Day brought together a coalition of about 100 startups. 25 of them are given demos today on technology as it relates to sports. But even more importantly, that can then be used in other in others. Beyond sports. We're excited to have an athlete on not just another tech crazy guy. He's Brendan Harris. He's an athlete in residence at 76 Capital. Brendan. Thanks for stopping by. >> Thanks for having me. >> So what is the effort, Principles and entrepreneur in residence? Where is the athlete residents do? It is >> essentially a play on the entrepreneur in residence. I was introduced to 76 Capital finished playing in 15 and I was doing my MBA at Warden and in Philly and got introduced Thio Wayne and the guys at 76. And they are kind of putting together an athlete venture group. Whether they're bringing in a lot of athletes don't wannabe investors and kind of providing them access to deal >> flow and >> um, >> and then also leveraging their social capital. So, uh, he was He was kind of tickled when he came when he coined the term athlete residents and he threw it on my business card. And and that's where we're at, >> right? So I'm just curious your perspective as an athlete as you look around at all the technology that's going into sports, right? Kind of the big categories are, you know that which helps the players play better. There's that which helps the people run, the team's better. And then there's that, which is really kind of part of the fan experience. I mean, you actually to go down and try to put wood on a ball coming at you in 90 plus miles an hour. All this other stuff. Do you see it as is it interesting is distraction. Is it entertaining? I mean, how do you look at it from an athlete's perspective? >> So yeah, so a lot to impact. So first of all, I have this ah, equally the equal view of fascination and frustration where a lot of this wasn't he wasn't around when I when I was playing it, certainly from the field. Now we're taking in things like recovery and rest and sleep. Ah, but I think players and me personally are fascinated with How can we improve on field performance? And I think baseball. It's such a perfect game and you fail so often, being able to turn to turn things that were previously subjective and applied data and in tech to make them objective and give you answers. I think it's fascinating and the ways that we can use data to to kind of promote performance and health and and all those things air Very fascinating. So from players, point of view, we're all about it. But at the same time, I think it certainly says why I've loved to get into sports. Tech is there's a lot of data that's just noise that's coming in and things. And so the tough part is, um, kind of weeding through and what is actionable info on what can actually help improve the on field performance? And then along with that, you know, we want to feel the product on the field, but also what the service is for the consumer and the fans are. And how can we improve that and then engage them? Because certainly sports are part of the culture and part of life now, and it's fascinating. These fans want to know more and more and more, certainly what's going >> on. And it's been It's been a >> great journey, >> right? So on the fan experience specifically, and we've been we've been here a number of years. Bill Styles, a good friend of mine off another word and other work. Brad and and, you know, talking about high density WiFi and you know the app on your phone and delivered, you know, food delivered to your seats. I mean, >> as a as an >> athlete on the field. Do you look at kind of all these things is as a distraction. Do you appreciate? It's kind of a more competitive environment these days in terms of people's attention and kind of that entertainment dollar. But I would imagine from between the lines it looks like Hey, you know, the game's down here people. It's been >> interesting because, um, you know, one of the problems of a major league baseball's been trying to address his pace of games right. And if you really look at the data, they're not that much longer. What's different? We're wired differently, right? So our attention spans are short and we're constantly so our technology. So these, you know, guys like Bill, you are trying to leverage that and try to have your food delivered and try to increase the social component. Increased the value in the in venue experience so that you're not only watching the game, but you're socially enjoying at the same time and kind of fill in those gaps. Ah, lot of it is yes on. And I think there's been balls flying into the stands since baseball's been playing, but they need to put the netting up. Has come a lot of times because nobody's watching. Some people aren't not nobody, but a lot of people aren't watching. The games are getting hit with a lot of these foul balls. So there is that component where you know there's there's some unbelievable things are going off on the sides. But um, you know it's baseball is still gonna be kind of very somewhat within within the confines. >> The other piece that I find really interesting on the data side, right? Is there so much data? Right? There's data data data. Obviously, baseball is built on data and arguments about data and conversations about data, but now it's kind of gone to this next Gen with, you know, wins over replacement and all these other things. But sometimes it's funny to me. It feels like they're forgetting the object of the game is to win the game. And it feels like sometimes the metadata has now become more important than the data. Did you win or lose and is not necessarily being used as a predictor for future performance? But it's almost like a standalone game in and of itself. Like we forget. The object is to win the game and win a championship, not to have the highest war number views since that frustration is that sound? Yeah, I think what you're getting >> into a lot of times is our know how are we making decisions right? And in the game? A lot of times people forget that human beings are out there performing and so I think that's how we've gotten into Moneyball 2.0, looking at development and certainly mental health in focus and game preparation have come into play more and you're seeing some managers. I mean, Mickey Callaway just came out and said 80% my, you know, Susan's go against the data, which which I thought was a little bit interesting, but, ah, so there is that fine line right where you have to filter in what's noise and what's actionable. And at the same time, um, you know, allow you know, your managers and your decision makers some flexibility to go with, You know, they're they're in the heat of the battle and they kind of know their guys. And they know the human element that's involved. So it's it's an interesting, you know, trying to balancing act, >> right? So from your from your new job in your new role, what are some of the things you hope to see today? What are some things that you're excited about? Um, you know, from kind of an investor. And having played the game as well. As you know, I'm looking forward to the evolution of sports. Two >> things specifically how the, uh certainly bias the performs on the field in the human element. And certainly everybody wants workout secrets, and I don't feel like it's whether it's athletes or the kind of weekend warrior or people that are, you know, kind of your senior citizens. And I don't think it's a simple as this has worked, and you should do this. It's a very personalized experience now. And I think some of this personalized digital fitness is fascinating to me on and then how it relates to and how your body relates to, you know, your diet and nutrition, your sleep, your recovery. I think all those air fascinating that, uh, advances that I want to look into more. And the second is a CZ, I kind of mentioned is the fan engagement aspect. How do we drive those those fans that digital, >> um, and >> make it actionable and monetize, right? So that you know, you have your fans that are following you know, your Facebook, twitter and all those things. And so how do you not only gauge them, but collect that data and then kind of personalized that experience? Engage your fan in a way that can kind of grow your brand. Yeah, it's interesting to me, >> really interesting to have to have your perspective, and I'm sure will be a great day and you see all kinds of crazy stuff. So thanks for taking a few minutes. >> Yeah, Any time. >> All right. He's Brendan. I'm Jeff. You're watching The Cube were at Oracle Park in San Francisco. Thanks for watching. We'll see you next time.

(upbeat music) >> Hey welcome back everybody, Jeff Rick here with theCUBE. We're at Oracle Park, recently AT&T Park just renamed, it's a beautiful day. Home of San Francisco Giants, they're on the road, we're here at a pretty interesting event, it's called Sports Tech Tokyo World Demo Day, brought together coalition of about 100 startups. 25 of them are giving demos today on technology as it relates to sports but even more importantly, that can then be used in others beyond sports. We're excited to have an athlete on, not just another tech, crazy guy. He's Brendan Harris, he's an athlete and resident at SeventySix Capital. Brendan, thanks for stopping by. >> Thanks for having me. >> So what is that, I've heard principles and entrepreneur residence\\\, what does a athlete residence do? >> It is essentially a play on the entrepreneuring residence. I was introduced to SeventySix Capital, I finished playing at 15 and I was doing my MBA at Wharton and in Philly, and got introduced to Wayne and the guys at SeventySix and they are kind of putting together an athlete venture group where they're bringing in a lot of athletes that want to be investors and kind of providing them access to deal flow. And then also leveraging their social capitals, so, he was kind of tickled when he coined the term athlete in residence and threw it on my business card and that's where we're at. >> Right so I'm just curious, your perspective as an athlete as you look around at all the technology that's going into sports, right. Kind of the big categories are that which helps the players play better, there's that which helps the people run the teams better, and then there's that which is really kind of part of the fan experience, I mean, you actually had to go down and try to put wood on a ball coming at you 90 plus miles an hour, all this other stuff, do you see it as interesting, is it a distraction, is it entertaining? How do you look at from an athlete's perspective? >> So, yeah, so a lot to impact, so, first of all, I have this equal view of fascination and frustration where a lot of this wasn't around when I was playing, certainly from the field, now we're taking in things like recovery and rest and sleep, but I think players and me personally, are fascinated with how can we improve on field performance and I think baseball's such an imperfect game and you fail so often. Being able to turn things that were previously subjective and apply data and tech to make them objective and give you answers, I think it's fascinating. The ways that we can use data to kind of promote performance and health and all those things are very fascinating. So from a player's point of view, we are all about it but at the same time, I think this is why I've loved to get into sports tech is there's a lot of data that's just noise that's coming in and things and so the tough part is kind of weeding through and what is actionable info and what can actually help improve beyond field performance and then, along with that, we want to feel the product on the field, but also what what the services for the consumer and the fans are and how can we improve that and then engage them because certainly sports are a part of the culture and part of life now and it's fascinating, these fans want to know more and more and more, certainly what's going on and it's been a great journey. >> Right so on the fan experience specifically, we've been here a number of years, Bill Styles' a good friend of mine, and another Wharton grad. And talking about high density WiFi and the app on your phone and food delivered to your seat, I mean as an athlete on the field, do you look at kind of of all these things as a distraction, do you appreciate it's more competitive environment these days in terms of people's attention and kind of that entertainment dollar but I would imagine from the between the lines it looks like, hey, the game's down here people. >> Yeah. (laughing) It's been interesting because one of the problems major league baseball's been trying to address is pace of games right? And if you really look at the data, they're not that much longer. What's different, we're wired differently, right? So our attention spans are shorter and we're constantly addicted to our technology. So these guys like Bill, are trying to leverage that and try to have your food delivered and try to increase the social component, increase the value in the in-venue experience so that you're not only watching the game but you're social enjoying it at the same time and kind of filling those gaps. A lot of it is, yes, and I think, there has been balls flying into the stands since baseball's been playing but the need to put the netting up has come a lot of times because nobody's watching. Some people aren't, not nobody, but a lot of people aren't watching the games are getting hit with a lot of these foul balls. So there's that component, where there's some unbelievable things are going off on the sides but it's baseball still going to be kind of very similar within the confines of lines. >> The other piece that I find really interesting on the data side right, is there's so much data, right? There's data, data, data. Obviously baseball's built on data and arguments about data and conversations about data. But now it's kind of gone to this next gen with wins over replacement and all these other things, but sometimes it's funny to me. It feels like they're forgetting the object of the game is to win the game and it feels like sometimes the metadata has now become more important than the data. Did you win or lose and it's not necessarily being used as a predictor for future performance but it's almost like a stand alone game in and of itself. We forget the object is to win the game and win a championship, not to have the highest award number. Do you sense that frustration, does that sound like something you see-- >> Yeah, I think what you're getting into a lot of times is how are we making decisions, right and in the game a lot of times people forget that human beings are out there performing and so I think that's how we've gotten into Moneyball 2.0 when looking at development. Certainly mental health in focus and game preparation have come into play more and you're seeing some managers, Mickey Callaway just came out said 80% of my distances go against the data which I thought was a little bit interesting but so there is that fine line where you have to filter in what's noise and what's actionable and at the same time, allow your managers and your decision makers some flexibility to go with they're there in the heat of the battle and they kind of of know their guys and they know the human element that's involved. It's an interesting balancing act. >> Right so from your new job and your new role, what are some of the things you hope to see today, what are somethings that you're excited about from an investor and in having played the game as well as looking forward to the evolution of sports? >> Two things, specifically how the, I'm certainly biased to the performance on the field, and the human element and certainly, everybody wants workout secrets and I don't feel like it's, whether it's athletes or the kind of weekend warrior or people that are senior citizens. I don't think it's as simple as, this is work and you should do this, it's a very personalized experience now and I think some of this personalized digital fitness is fascinating to me and then how it relates to and how your body relates to your diet, your nutrition, your sleep, your recovery, I think all those are fascinating that advances that I want to look into more. And then second is, as I kind of mentioned, is the fan engagement aspect and how do we drive those fans, that digital, and make it actionable and monetized, right. So that you have your fans that are following your Facebook, your Twitter, and all those things and so how do you, not only engage them but collect that data and then kind of personalize that experience, engage your fan in a way that can kind of grow your brand. It will be interesting to me. >> Really interesting to have your perspective and I'm sure it will be a great day and you'll see all kind of crazy stuff. So thanks for taking a few minutes. >> Yeah, anytime, thanks for having me. >> All right, he's Brendan, I'm Jeff, you're watching theCUBE. We are at Oracle Park in San Francisco, thanks for watching, we'll see you next time. (upbeat music)

live from Las Vegas it's the queue covering del technology's world 2019 to you by del technologies and its ecosystem partners welcome back to the cubes live coverage of del technologies world here at the sands Expo in the Venetian in Las Vegas I'm your host Rebecca night along with my co-host stu minimun we have two guests this segment we have Everest us main saw he is the general manager IBM cloud private ecosystem and Brendan Kincaid vice-president strategic partners cloud and cognitive software both at IBM thanks so much for coming on the show thank you very much for having us so the word on the street it is a multi cloud world it is it is the debate over public and private cloud it's over we know it's both and when we know it's multi cloud so can you talk a little bit about how this partnership is making it easier for customers sure so first we have a very strong multifaceted partnership with the Delft Technologies family of companies so for instance our partnership with VMware dates back some 10 years IBM was the first major cloud provider to bring the full VMware sddc stack to clients we're also the world's largest operator of VMware workloads so for us we have great experience working with VMware and the Dell technologies family of companies on-premises as well as in the cloud so Dells a major infrastructure partner and supplier to us we also have created a new offer that we're showing here at the show and it is around what we're doing with IBM cloud private on Dell technologies VX rail in addition and IBM we partner with them for so long and in so many ways that we've seen great results we've seen consistent year-over-year growth with particularly with our VM for our partnership and we've established a connection as well between Delta protection solutions and IBM cloud with data domain being able to tear out to IBM cloud object storage so the relationship between IBM and Dell technologies allows our joint customers to really capitalize on what they're doing on premises on the public cloud and truly as a hybrid cloud all right so ever it's just wonder if you could help you know bring us into that IBM cloud private solution a bit you know I had long history looking at you know the IBM VMware you know IBM was one of the you know big companies that helped to bring virtualization I remember wonderful commercials used to be like I'm in the datacenter where did everything go it's like oh we virtualized it and it just you know had a big rack of you know IBM blade servers so I've been crowded cloud private something I'm familiar with I'm not sure how much of the world knows that piece of the IBM cloud story so maybe you just bring this up up to date as to where that is and I tell you myself a little surprised it's like oh you know a few years ago talking about like you know Dell hardware it's part of that solution what would have surprised a lot of people this is not IBM of a few years back oh absolutely thank you Stu so the IBM cloud private it really is a jewel in the crown of our overall hybrid cloud strategy so we talked about hybrid being pretty much everything now because every single client will have some infrastructure and some solutions and apps that even live in the private cloud they live in the datacenter they live in multiple public clouds that all need to be integrated and what IBM cloud private does is it provides a layer build around containers and kubernetes to enable clients to begin the journey to begin the modernization of their apps it's designed to the multimodal so because it's truly hybrid we want to meet clients where they are so if clients are running on Z for example it runs on it obviously runs on VX and the IBM tell Dell as well so I love you you're hitting about a buzzwords for me you know containerization kubernetes will have the cube I'll be at Q con Barcelona in just a few weeks I've talked to lots of IBM executives we know the commitment IBM in that space I'd love to talk a little bit about the application space there because hybrid applications and modern you know pieces there is still you know interesting to see where that is compared to say district virtualized environments that they might have had in the past yes so the value of having your applications sort of run as micro services in containers is that you can create small pieces of the app and you can get you can get to value much more quickly so the old days are the road apps you write one big monolithic application that did a lot of different things sometimes you have to shut down your data center in order to do upgrades but micro services running containers you can write ones in a small container you can then deploy that container across a variety of different both public and private clouds without having to rewrite that so it's basically it enables you to be able to write once and run anywhere and that really helps drive innovation can you give us some specific use cases I mean we I know that there is no cookie cutter solution every organizations needs are different but can you talk about how some companies even without naming names are using these products so we have companies that use this in reservation systems in order to deal with which changes with rebooking we have some clients have done that and in fact the best way to think about this is the results that we get from studies so recently we had a study done by ovum recently looking at clients that use both our IBM cloud private as well as a multi cloud manager multi card managers interesting product because it enables you to be able to see manage workload across a variety of different clouds both private and public as long as those clouds are built and open which is central to the way that we work and they found that there was a 75% productivity benefit from deploying cloud related apps from deploying IBM cloud private and multi cloud manager so Brendan in the keynote this morning pack elster the CEO of VMware said that their STD size sea stack is you know the you know infrastructure piece that's going to live in the multi cloud world talk about how that fits into you know your solution and you know what are what IBM seeing broadly about that well IBM strategy is really around five basic tenets it is hybrid hybrid multi-cloud open secure and managed so for us that's what we see from clients our research shows us that in the enterprise most over 94% of the customers are using multiple public clouds yet only 20% of the workloads have moved there today so the real opportunity is around the other 80% of business applications that need to be able to move to the cloud but they need to do so with security and the ability to manage across both on-premises private clouds and multiple public clouds so what causes that change that discrepancy I mean what would you say are the reasons for that is that is that sort of entrenched attitudes within the workforce I think that that process is largely manual today and it has major implications around security you know there's also a lack of consistent cloud management and automation services to make that easier for clients to deploy so how do you help customers deal with this I mean we know that there's certain people process and technology technology in a lot of ways this is the easy part so how do you bring customers along in that journey and make sure that everyone is on board one of the ways in which we do this is actually using the IBM garage where you bring all the key stakeholders together and it's a it's a process that begins with bringing the stakeholders together identifying a Minimum Viable Product that you can go implement something that's small enough that you can do with lower risks because the key is not to buy too much that you can chew but big enough that it's impactful because this is not something that you throw away then you code that solution and you run this solution you deploy it and then you manage it and then you do a retrospective to see how that worked and then you go through the same process again to pick your MVP - that way you can help clients in their journey by basically beginning where they are picking the most needy of solutions and then getting them on that journey and they're seeing results - which then reinforces the process and they can see results - and in fact if there's a forest report that came out recently looking at a subset of IBM cloud private customers that showed a 40 percent improvement in in the productivity of your developers including a return of a payback of 11 months and in return of more than 200% much of that driven client said by the ways in which IBM has configured the kubernetes and containers into a stable low-risk easy to consume and cost-effective offering so for any one of the things we've really seen at this show is delve technologies and VMware field and channel are really rallying together on them when it comes to go to market on the cloud solutions IBM is no slouch when it comes to services and go to market there so so how do all these pieces fit together so very highly complementary in fact so if we look at the work we've done with VMware on IBM cloud we have over 1,700 customers meteoric year-over-year growth we we have been able to deploy probably more enterprise workloads on VMware cloud than any other provider to date and I think that we really see that this all fits together IBM out of strength and services IBM services are you know one of the leading system integrators in the world we have capabilities from managing on-premises to the public cloud and our sweet spot is really working in the hybrid cloud and dealing with these complex workloads that enterprise customers have right these are the easy apps have already been put on the cloud it's it's the more difficult complex ones that still remain on-premises and the challenges around moving those and and taking advantage of a true hybrid environment that present an opportunity for clients to improve their business capabilities as well as for IBM Dell VMware cetera so for the customers who are watching at home and are tantalized by what they're hearing here what is the best way for them to get engaged and get more information about this partnership and the solutions that we've been talking about today I think the the the best thing is to get started where you are right and if you are Dell customer then of course the solution that runs on their EMC VX rail is a hyper-converged hybrid cloud platform which means you know you basically got your compute you've got your storage you got your networking all in one and one of the issues often is where the get started and customers get start sort of wondering about choices you've got something here that's effectively can think of it as a private cloud in a box will IBM cloud private on top of it you can basically get started and get started trying to write your very first up modernizing your existing app or writing new cloud natives on that platform I happen to see a big IBM booth when you first walk into the expo hall I'm curious are people surprised to see IBM here do they comprehend it what are some of the conversations you're having you know I don't think so I think last year we were Dell technologies system integrator partner of the year we were VMware's cloud partner of the year and this year just recently at partner Leadership Summit VMware announced us as their integrate public cloud partner of the year so that is really integrate public cloud is about what we do integrating on-premises with the public cloud so I don't think there should be any surprise where we're strategic partners with the Dell technologies family of companies there's a lot of synergy and complimentary offerings and we've got some powerful solutions that are differentiated and really bring value to clients well everest is Brendan thank you so much for coming on the cube it's been a great conversation thank you very much thank you very much I'm Rebecca Knight force 2 minimun we will have so much more coming up of the cubes live coverage from Dell technologies world stay tuned

>> Announcer: Live, from Orlando Florida It's theCUBE! Covering Pentaho World 2017. Brought to you by Hitachi Ventara. >> Welcome back to theCUBE's live coverage of Pentaho World brought to you by Hitachi Ventara I'm your host Rebecca Knight along with my co-host Dave Vellante, we're joined by Brendan Aldrich he is the chief data officer at Ivy Tech which is Indiana's community college system Thanks so much for joining us. >> Thank you very much I appreciate it. >> And congratulations because I know that you've just won the Pentaho Excellence Award for the Social Impact category. At Ivy Tech you are you using the power of data to combat one of the toughest problems in education higher education drop out rate so tell us a little bit about what you're doing and how you're using data. >> Certainly, well Ivy Tech has been really one of the more innovative players in the higher education space when it comes to how we're utilizing data. Both from the work that data engineering and our chief technology officer has done to the work we're doing now from my area to make that data very useful and very usable for the organization. And we're tackling it on multiple fronts. We're using data in order to help more quickly identify students that have already completed the requirements to graduate. Or if they are close to or have already potentially completed the requirements to graduate on another major other than their declared major and starting those conversations with the students. >> And what about the drop out too so you are obviously also looking at students that are at risk. >> We've been engaged in a project called Project Early Success where we work in the first two weeks of a 16 week term to identify which students we believe are at risk for failure. And then we spend the next two weeks, weeks 3 and 4 of the term coordinating hundreds of faculty staff and administrators to reach out and try to talk to those students and see if we can move them back on track. The first term that we did that we saw a great success with, we, by mid-term were showing a 3.3 percentage point drop in our number of D's and F's being reported. For an organization our size, that meant over 3000 students, more student, who were passing their courses at mid-term as compared to failing them, compared to the year before. >> Scope of the organization? Student size? >> Ivy Tech, we are Indiana state wide community college system so we have 19 campuses, almost 9000 employees and we educate around 160 000 students per year. >> Wow. So just getting back to that college drop out, so professors are putting in the data about who's going to class, who's not going to class >> Brendan: That's right. >> The grades that their getting. And then that's all being fed in and you're finding out who the at risk people are, and it's really just reaching out to them and it's saying "Hey, what's going on?" >> Absolutely. And in fact a lot of the work was done with our engineering team to actually identify data that related to the behaviors of the students. So it's not just their attendance it's not just previous performance in similar classes. But it's really finding those data elements that relate to behaviors of the students that we believe are going to put them on a less successful track. >> Brendan I wonder if we can talk about the role of the Chief Data Officer. When we talk to CDO's in for profit organizations they always say we start with an understanding of how data can help with our monetization strategies. Now let's translate that for a community college. Is that a reasonable starting point if I frame it as how data adds value to the organization is that where you started and take us through sort of the journey of your role. >> Absolutely. Well first of all Chief Data Officers in higher education are still fairly rare. At the time Ivy Tech hired me in December of 2015 I was only the 9th Chief Data Officer working at any college or university in the country. And the first that had been appointed at a two year college. So whereas a public institution like ours is not necessarily as driven by profitability students success is something that's very high on our priority list and being sure that we were able to make data very available to everyone in the organization that was working with our students so that they could use that data to more directly target the areas that they could help the student best. Now there can be profitability components as a public institution we do receive funds from the state, performance funding for students who successfully graduate. In some ways we've been able to use data to help our registrars identify those students more quickly. Which certainly gives us a lot of opportunity not only to help the students on their own educational goals and careers but to be able to increase the amount of performance funding that Ivy Tech receives from the state as well. >> So that you brought to the other point CDO's tell us is data access, making that data accessible. And then there's a trust component too. It's got to be reliable and it's hard with all this data and all this data growth is how are you addressing kind of those challenges? >> One of the things that's really unique about how we're approaching data at Ivy Tech is this idea of a data democracy. It's more than self-service business intelligence or self-service analytics. Because instead of just providing access we wanted to make sure that once our employees had access, that the data was intuitive. That it was relevant to their responsibilities. That it was interactive. So that as their needs and challenges and questions evolved they could continue to use data to answer those questions without having to go back to a central IT team or a central research team. So the data democracy is a really unique aspect of ours that was important to us and I think at the moment we have about 4000 of our employees trained and running on our platform today. >> So everybody wants to be data driven these days your job is to actually affect that data driven initiative. Culturally, people say they're data driven but they don't necessarily act that way. They still act on gut feel and this is the way we've always done it. How have you been able to affect the cultural transformation? >> Well it's important to remember that if you can make the right data available to the people who are ready to use it, that's a transformational opportunity. For us, before we began on this project less than 2% of our employee base actually had the ability to create a report. Everyone else had to make requests wait for data to be made available it could take time and maybe that data wasn't available by the time they actually needed it. So if you think about that, moving from a place where less than 2% of our employees had access to data to a point where we're approaching 50% of our employees now having really good access to data we didn't want just a few silver bullets we feel that every one of our employees has the potential, if they have the right data available to test their ideas with data and come up with brand new, innovative ideas. So we could have thousands of silver bullets coming to rise throughout our organization. >> So give us some examples, I mean we've talked a little bit about how the data is transforming the student experience and student success rate but how, what are some of your grand ideas about how faculty and how employees can use data to test ideas and make their lives easier and make Ivy Tech more successful. >> Oh absolutely. And even if you think about Project Early Success and the idea that we were helping to identify students that we believe may be struggling behaviorally in being successful in their courses. Now if you can take that as an attribute and you can surface it through our system to the employees that are using it which includes our faculty. Our faculty members now have the ability to see very quickly which of their students may be struggling and have the chance to intervene with those students as well on a regular basis. So it's not just one phone call at the beginning of the term. It's not just Project Early Success but now what we're talking about as Project Student Success how do we continue to use that kind of information to engage the student over the entire course of the term to ensure that we're not just changing their trajectory a little bit in the beginning but that we're following that journey with them over the course of their educational goal. >> Can you talk about the regime in your organization? The reporting structure, to whom do you report is there a CIO- >> Brendan: There is. >> What's the relationship there? >> There is a CIO who I report to the Chief Technology Officer and I both report to the CIO and we had a recent change in our leadership within the organization as well. Back a year ago this last July we have a new president of the state wide organization Dr. Sue Ellspermann who was formerly our lieutenant governor for the state of Indiana. >> So that's interesting that you report to the CIO. Most Chief Data Officers, we find, I wonder if you can comment don't report to the CIO there's sort of a parallel organization for a variety of reasons. People generally believe that well, it maybe one day was the CIO's job it's sort of the CIO's job morphed into kind of keeping the lights on and the infrastructure going, but what do you see amongst your colleagues with that regard? >> You know what's important for me and I think that if you look at every organization across the country there is this data knowledge gap. This idea that you've got your IT and engineering staff that knows everything there is about how to build, support, augment and de-commission these systems but generally have not been as involved in what the data means inside those systems or what decisions are being made off that data. On the other half of that gap you've got all of the rest of your organization the people that are using data who know what it means and who are making decisions from it but generally don't know enough about how to think about structuring that data so that they could get the engineering teams to build them new tools. This is really the place where a Chief Data Officer in my mind comes to sit. Because my goal is to build those bridges between the organization so that we can help engineering learn more about what we're doing as an organization with data and then use that information to build tools that will drive the rest of the organization closer to those goals through data. >> Now you're not a bank so you've got, I'm imagining a pretty small team. >> Brendan: We do. >> So maybe you can talk about that and how you manage with such a small team. >> You know it's interesting most organizations when you think about a build versus buy scenario you think about well I don't have a lot of people I don't have a lot of bandwiths, maybe we need to buy. Now Ivy Tech went through that process and every one of the RP's that came back were too expensive We couldn't afford to do it. So as a team we had to sit down and think about how do we really rethink the way that we approach this in order to still accomplish what we need out of data and out of our data warehouse and analytic systems. Part of what I'll be speaking at the conference today is some of those entrenched data practices that we had to overcome or rethink and rewrite in order to get to where we are today. >> Well Brendan it's been so much fun having you on theCUBE, thanks so much. >> Well thank you, I appreciate it. >> I'm Rebecca Knight for Dave Vellante you are watching theCUBE, we will have more from Pentaho World in just a little bit. (electronic music)

>> Male voiceover: Live from San Jose California, it's the Cube, covering Innovating to Fuel the Next Decade of Big Data. Brought to you by Western Digital. >> Hey, welcome back everybody, Jeff Frick here with the Cube. We're at the Western Digital World Headquarters It's the Almaden Campus in San Jose. If you know anything about the tech world, you know there's a lot of innovation that's been happening on this campus for years and years and years. Big announcement today called Innovating to Fuel the Next Generation of Big Data. Lot of exciting announcements and here to join us to tell us all about it is Brendan Collins. He's the Vice President of Product Marketing Devices for Western Digital. Brendan, great to see you. >> Thank you, glad to be here. >> Absolutely so, really exciting announcement. You know, I've talked to Kim Stevenson at Intel, we had an interview talking about Moore's law. And one thing she really reinforced is that Moore's law is really more of an attitude than it is specifically physics, and whether you want to argue the physics is one thing, but the attitude for innovation, to continue to deliver a lot more for less, just continues, continues, and continues, and you guys announced a huge step in that direction today. >> Yeah, we have a challenge that storage is growing at a rate of about 40 percent per year. And budgets from the data centers are not growing, right? So the challenge is for us to develop new technologies that allow us to stay on the technology curve, and cut costs and do that efficiently. >> Then this is a big one, so let's jump in. So actually it was years ago I was actually at the event when you guys introduced the Helium drives, and that was a big deal there, and you've continued to kind of move that innovation but then you can see a plateau. And the density of this data, so you guys had to come up with something new. >> Yeah, what we've seen is that our PMR technology that we use currently is slowly running out of steam, right? So in order to come down the cost curve, we needed to boost areal density. And luckily we were able to come up with a new breakthrough in MAMR technology that will allow us to do that for the next decade. >> It's interesting in the talk, you talked about you guys could see this kind of coming and you actually put a lot of bets on the table, you didn't just bet on MAMR, you bet on HAMR, and you continued along a number of multiple tracks, and you've been at this for a while. What was kind of the innovation that finally gave you a breakthrough moment that got us to where we are today? >> Well, there were multiple technologies that we could have invested in, and we decided to continue on the two major ones which were HAMR and MAMR but we made a decision to invest in a process called, a head fabrication process called damascene that allowed us to extend the life of PMR for the last five to six years, and it's been in all the products we've been shipping since 2013. >> And you talked the areal density, so that's basically the amount of information we can put on the square inch of surface area And you've really, you attacked it on two vectors. One is how many tracks, just think of a record, how many tracks can you get on an album, in terms of the number of lines, and then how much density then you can have on each of those tracks. >> That's right, that's right. And you're now seeing major improvements on both of those factors. >> Well if you look at, we've had three enabling technologies in our products for the past three to four years, right. One is helium, one is micro actuation, and the other is the damascene process. Damascene and micro actuation actually push track density which enables higher capacity. But the newer technology that we're talking about, MAMR, addresses both factors. So we push the track density even tighter together, But we also boost the linear density at the same time, and we do that without adding cost. >> Right. The other thing you talked about, and I think it's a really important piece, right it's not only the technology breakthrough, but it's also how does that fit within the existing ecosystem of your customers, and obviously big giant data centers and big giant cloud providers, we actually have a show going on at a big cloud show right now, and this technology was innovative in that you've got a breakthrough on density, but not so crazy that you introduced a whole bunch of new factors into the ecosystem that would then have to be incorporated into all these systems, because you guys not only make your own systems, but you make the media that feeds a whole host of ecosystems, and that was a pretty important piece. >> If you look at some previous technologies we've introduced whether it be even 4K sectors in the industry, or shingled magnetic reporting, both of those require whole side modifications. Any time you have whole side modifications, it generally slows down the adoption, right? With HAMR, one of the challenges that we had was because of the concerns with thermals on the media, we needed a process called wear leveling, and that required whole software changes. In contrast, when we go to MAMR, everything is seamless, everything is transparent, and it's great. >> Right. I thought it was much simpler than that. I thought just heat is bad, HAMR is heat, and MAMR is microwave, and you know, heat and efficiency and data centers and all those, kind of again, system-level concerns; heat's never a good thing in electronics. >> Well, and in the case of MAMR versus HAMR, there's like an order of magnitude difference in the temperature on the disk, which is the key concern. >> And then of course as you mentioned in the key note, this is real, you've got sample units going on, correct me if I'm wrong, as early as next year >> That's right. >> you're hoping you'd be in scale production in 2020. Where some of these other competing technologies, there's really still no forecasted ship date on the horizon. >> Yeah, you can generate samples, you can build lower quantities of these HAMR drives, but you still have that big concern out there in front of you, how do I address the reliability, how do I address the complexity of all these new materials, and then if I got all of that to work, how do I do it commercially because of the cost additives. >> Right; so I just want to get your perspective before we let you go, you're busy, there's a high demand for your time, as you kind of think back and look at these increasing demands for storage, this increasing demand for computers, and I think one of the data points given is, you know, the data required for humans and machines and IOT is growing way way way way faster than business focused data which has been the driver of a lot of this stuff, if you just kind of sit back and take a look, you know, what are some of your thoughts because I'm sure not that long ago you could have never imagined that there would be the demand for the types of capacities that we're talking about now and we both know that when we sit down five years from now, ten years ago, you know, ten years from now, we're going to look back at today and think, you know, that was zero. >> Yeah, way back in the day there were just PCs and servers and there was traditional IT with rate, today with autonomous cars and IOT and AI and machine learning, it's just going to continue, so that exponential growth that you saw, there's no sign of that slowing down, which is good news for us. >> Yeah, good job security for you for sure. >> You bet! >> Alright Brendan, well, again, thanks for taking a few minutes to sit down and congratulations on the great event and the launch of these new products. >> Thank you, thank you. >> He's Brendan Collins, I'm Jeff Frick, you're watching the Cube from the Western Digital Headquarters in San Jose California. Thanks for watching.

(bright upbeat music) >> Greetings, brilliant community and thank you so much for tuning in to theCUBE here for the last three days where we've been live from Detroit, Michigan. I've had the pleasure of spending this week with Lisa Martin and John Furrier. Thank you both so much for hanging out, for inviting me into the CUBE family. It's our first show together, it's been wonderful. >> Thank you. >> You nailed it. >> Oh thanks, sweetheart. >> Great job. Great job team, well done. Free wall to wall coverage, it's what we do. We stay till everyone else-- >> Savannah: 100 percent. >> Everyone else leaves, till they pull the plug. >> Lisa: Till they turn the lights out. We're still there. >> Literally. >> Literally last night. >> Still broadcasting. >> Whatever takes to get the stories and get 'em out there at scale. >> Yeah. >> Great time. >> 33. 33 different segments too. Very impressive. John, I'm curious, you're a trend watcher and you've been at every single KubeCon. >> Yep. >> What are the trends this year? Give us the breakdown. >> I think CNCF does this, it's a hard job to balance all the stakeholders. So one, congratulations to the CNCF for another great KubeCon and CloudNativeCon. It is really hard to balance bringing in the experts who, as time goes by, seven years we've been all of, as you said, you get experts, you get seniority, and people who can be mentors, 60% new people. You have vendors who are sponsoring and there's always people complaining and bitching and moaning. They want this, they want that. It's always hard and they always do a good job of balancing it. We're lucky that we get to scale the stories with CUBE and that's been great. We had some great stories here, but it's a great community and again, they're inclusive. As I've said before, we've talked about it. This year though is an inflection point in my opinion, because you're seeing the developer ecosystem growing so fast. It's global. You're seeing events pop up, you're seeing derivative events. CNCF is at the center point and they have to maintain the culture of developer experts, maintainers, while balancing the newbies. And that's going to be >> Savannah: Mm-hmm. really hard. And they've done a great job. We had a great conversation with them. So great job. And I think it's going to continue. I think the attendance metric is a little bit of a false positive. There's a lot of online people who didn't come to Detroit this year. And I think maybe the combination of the venue, the city, or just Covid preferences may not look good on paper, on the numbers 'cause it's not a major step up in attendance. It's still bigger, but the community, I think, is going to continue to grow. I'm bullish on it. >> Yeah, I mean at least we did see double the number of people that we had in Los Angeles. Very curious. I think Amsterdam, where we'll be next with CNCF in the spring, in April. I think that's actually going to be a better pulse check. We'll be in Europe, we'll see what's going on. >> John: Totally. >> I mean, who doesn't like Amsterdam in the springtime? Lisa, what have been some of your observations? >> Oh, so many observations. The evolution of the conference, the hallway track conversations really shifting towards adjusting to the enterprise. The enterprise momentum that we saw here as well. We had on the show, Ford. >> Savannah: Yes. We had MassMutual, we had ING, that was today. Home Depot is here. We are seeing all these big companies that we know and love, become software companies right before our eyes. >> Yeah. Well, and I think we forget that software powers our entire world. And so of course they're going to have to be here. So much running on Kubernetes. It's on-prem, it's at the edge, it's everywhere. It's exciting. Woo, I'm excited. John, what do you think is the number one story? This is your question. I love asking you this question. What is the number one story out KubeCon? >> Well, I think the top story is a combination of two things. One is the evolution of Cloud Native. We're starting to see web assembly. That's a big hyped up area. It got a lot of attention. >> Savannah: Yeah. That's kind of teething out the future. >> Savannah: Rightfully so. The future of this kind of lightweight. You got the heavy duty VMs, you got Kubernetes and containers, and now this web assembly, shows a trajectory of apps, server-like environment. And then the big story is security. Software supply chain is, to me, was the number one consistent theme. At almost all the interviews, in the containers, and the workflows, >> Savannah: Very hot. software supply chain is real. The CD Foundation mentioned >> Savannah: Mm-hmm. >> they had 16,000 vulnerabilities identified in their code base. They were going to automate that. So again, >> Savannah: That was wild. >> That's the top story. The growth of open source exposes potential vulnerabilities with security. So software supply chain gets my vote. >> Did you hear anything that surprised you? You guys did this great preview of what you thought we were going to hear and see and feel and touch at KubeCon, CloudNativeCon 2022. You talked about, for example, the, you know, healthcare financial services being early adopters of this. Anything surprise either one of you in terms of what you predicted versus what we saw? Savannah, let's start with you. >> You know what really surprised me, and this is ironic, so I'm a community gal by trade. But I was really just impressed by the energy that everyone brought here and the desire to help. The thing about the open source community that always strikes me is, I mean 187 different countries participating. You've got, I believe it's something like 175,000 people contributing to the 140 projects plus that CNCF is working on. But that culture of collaboration extends far beyond just the CNCF projects. Everyone here is keen to help each other. We had the conversation just before about the teaching and the learnings that are going on here. They brought in Detroit's students to come and learn, which is just the most heartwarming story out of this entire thing. And I think it's just the authenticity of everyone in this community and their passion. Even though I know it's here, it still surprises me to see it in the flesh. Especially in a place like Detroit. >> It's nice. >> Yeah. >> It's so nice to see it. And you bring up a good point. It's very authentic. >> Savannah: It's super authentic. >> I mean, what surprised me is one, the Wasm, or web assembly. I didn't see that coming at the scale of the conversation. It sucked a lot of options out of the room in my opinion, still hyped up. But this looks like it's got a good trajectory. I like that. The other thing that surprised me that was a learning was my interview with Solo.io, Idit, and Brian Gracely, because he's a CUBE alumni and former host of theCUBE, and analyst at Wikibon, was how their go-to-market was an example of a modern company in Covid with a clean sheet of paper and smart people, they're just doing things different. They're in Slack with their customers. And I walked away with, "Wow that's like a playbook that's not, was never, in the go-to-market VC-backed company playbook." I thought that was, for me, a personal walk away saying that's important. I like how they did that. And there's a lot of companies I think could learn from that. Especially as the recession comes where partnering with customers has always been a top priority. And how they did that was very clever, very effective, very efficient. So I walked away with that saying, "I think that's going to be a standard." So that was a pleasant surprise. >> That was a great surprise. Also, that's a female-founded company, which is obviously not super common. And the growth that they've experienced, to your point, really being catalyzed by Covid, is incredibly impressive. I mean they have some massive brand name customers, Amex, BMW for example. >> Savannah: Yeah. >> Great point. >> And I interviewed her years ago and I remember saying to myself, "Wow, she's impressive." I liked her. She's a player. A player for sure. And she's got confidence. Even on the interview she said, "We're just better, we have better product." And I just like the point of view. Very customer-focused but confident. And I just took, that's again, a great company. And again, I'm not surprised that Brian Gracely left Red Hat to go work there. So yeah, great, great call there. And of course other things that weren't surprising that I predicted, Red Hat continued to invest. They continue to bring people on theCUBE, they support theCUBE but more importantly they have a good strategy. They're in that multicloud positioning. They're going to have an opportunity to get a bite at the apple. And I what I call the supercloud. As enterprises try to go and be mainstream, Cloud Native, they're going to need some help. And Red Hat is always has the large enterprise customers. >> Savannah: What surprised you, Lisa? >> Oh my gosh, so many things. I think some of the memorable conversations that we had. I love talking with some of the enterprises that we mentioned, ING Bank for example. You know, or institutions that have been around for 100 plus years. >> Savannah: Oh, yeah. To see not only how much they've innovated and stayed relevant to meet the demands of the consumer, which are only increasing, but they're doing so while fostering a culture of innovation and a culture that allows these technology leaders to really grow within the organization. That was a really refreshing conversation that I think we had. 'Cause you can kind of >> Savannah: Absolutely. think about these old stodgy companies. Nah, of course they're going to digitize. >> Thinking about working for the bank, I think it's boring. >> Right? >> Yeah. And they were talking about, in fact, those great t-shirts that they had on, >> Yeah, yeah, yeah, yeah. were all about getting more people to understand how fun it is to work in tech for ING Bank in different industries. You don't just have to work for the big tech companies to be doing really cool stuff in technology. >> What I really liked about this show is we had two female hosts. >> Savannah: Yeah. >> How about that? Come on. >> Hey, well done, well done on your recruitment there, champ. >> Yes, thank you boss. (John laughs) >> And not to mention we have a really all-star production team. I do just want to give them a little shout out. To all the wonderful folks behind the lines here. (people clapping) >> John: Brendan. Good job. >> Yeah. Without Brendan, Anderson, Noah, and Andrew, we would be-- >> Of course Frank Faye holding it back there too. >> Yeah, >> Of course, Frank. >> I mean, without the business development wheels on the ship we'd really be in an unfortunate spot. I almost just swore on television. We're not going to do that. >> It's okay. No one's regulating. >> Yeah. (all laugh) >> Elon Musk just took over Twitter. >> It was a close call. >> That's right! >> It's going to be a hellscape. >> Yeah, I mean it's, shit's on fire. So we'll just see what happens next. I do, I really want to talk about this because I think it's really special. It's an ethos and some magic has happened here. Let's talk about Detroit. Let's talk about what it means to be here. We saw so many, and I can't stress this enough, but I think it really matters. There was a commitment to celebrating place here. Lisa, did you notice this too? >> Absolutely. And it surprised me because we just don't see that at conferences. >> Yeah. We're so used to going to the same places. >> Right. >> Vegas. Vegas, Vegas. More Vegas. >> Your tone-- >> San Francisco >> (both laugh) sums up my feelings. Yes. >> Right? >> Yeah. And, well, it's almost robotic but, and the fact that we're like, oh Detroit, really? But there was so much love for this city and recognizing and supporting its residents that we just don't see at conferences. You uncovered a lot of that with your swag-savvy segments, >> Savannah: Yeah. >> And you got more of that to talk about today. >> Don't worry, it's coming. Yeah. (laughs) >> What about you? Have you enjoyed Detroit? I know you hadn't been here in a long time, when we did our intro session. >> I think it's a bold move for the CNCF to come here and celebrate. What they did, from teaching the kids in the city some tech, they had a session. I thought that was good. >> Savannah: Loved that. I think it was a risky move because a lot of people, like, weren't sure if they were going to fly to Detroit. So some say it might impact the attendance. I thought they did a good job. Their theme, Road Ahead. Nice tie in. >> Savannah: Yeah. And so I think I enjoyed Detroit. The weather was great. It didn't rain. Nice breeze outside. >> Yeah. >> The weather was great, the restaurants are phenomenal. So Detroit's a good city. I missed some hockey games. I'd love to see the Red Wings play. Missed that game. But we always come back. >> I think it's really special. I mean, every time I talked to a company about their swag, that had sourced it locally, there was a real reason for this story. I mean even with Kasten in that last segment when I noticed that they had done Carhartt beanies, Carhartt being a Michigan company. They said, "I'm so glad you noticed. That's why we did it." And I think that type of, the community commitment to place, it all comes back to community. One of the bigger themes of the show. But that passion and that support, we need more of that. >> Lisa: Yeah. >> And the thing about the guests we've had this past three days have been phenomenal. We had a diverse set of companies, individuals come on theCUBE, you know, from Scott Johnston at Docker. A really one on one. We had a great intense conversation. >> Savannah: Great way to kick it off. >> We shared a lot of inside baseball, about Docker, super important company. You know, impressed with companies like Platform9 it's been around since the OpenStack days who are now in a relevant position. Rafi Systems, hot startup, they don't have a lot of resources, a lot of guerilla marketing going on. So I love to see the mix of startups really contributing. The big players are here. So it's a real great mix of companies. And I thought the interviews were phenomenal, like you said, Ford. We had, Kubia launched on theCUBE. >> Savannah: Yes. >> That's-- >> We snooped the location for KubeCon North America. >> You did? >> Chicago, everyone. In case you missed it, Bianca was nice enough to share that with us. >> We had Sarbjeet Johal, CUBE analyst came on, Keith Townsend, yesterday with you guys. >> We had like analyst speed dating last night. (all laugh) >> How'd that go? (laughs) >> It was actually great. One of the things that they-- >> Did they hug and kiss at the end? >> Here's the funny thing is that they were debating the size of the CNC app. One thinks it's too big, one thinks it's too small. And I thought, is John Goldilocks? (John laughs) >> Savannah: Yeah. >> What is John going to think about that? >> Well I loved that segment. I thought, 'cause Keith and Sarbjeet argue with each other on Twitter all the time. And I heard Keith say before, he went, "Yeah let's have it out on theCUBE." So that was fun to watch. >> Thank you for creating this forum for us to have that kind of discourse. >> Lisa: Yes, thank you. >> Well, it wouldn't be possible without the sponsors. Want to thank the CNCF. >> Absolutely. >> And all the ecosystem partners and sponsors that make theCUBE possible. We love doing this. We love getting the stories. No story's too small for theCUBE. We'll go with it. Do whatever it takes. And if it wasn't for the sponsors, the community wouldn't get all the great knowledge. So, and thank you guys. >> Hey. Yeah, we're, we're happy to be here. Speaking of sponsors and vendors, should we talk a little swag? >> Yeah. >> What do you guys think? All right. Okay. So now this is becoming a tradition on theCUBE so I'm very delighted, the savvy swag segment. I do think it's interesting though. I mean, it's not, this isn't just me shouting out folks and showing off t-shirts and socks. It's about standing out from the noise. There's a lot of players in this space. We got a lot of CNCF projects and one of the ways to catch the attention of people walking the show floor is to have interesting swag. So we looked for the most unique swag on Wednesday and I hadn't found this yet, but I do just want to bring it up. Oops, I think I might have just dropped it. This is cute. Is, most random swag of the entire show goes to this toothbrush. I don't really have more in terms of the pitch there because this is just random. (Lisa laughs) >> But so, everyone needs that. >> John: So what's their tagline? >> And you forget these. >> Yeah, so the idea was to brush your cloud bills. So I think they're reducing the cost of-- >> Kind of a hygiene angle. >> Yeah, yeah. Very much a hygiene angle, which I found a little ironic in this crowd to be completely honest with you. >> John: Don't leave the lights on theCUBE. That's what they say. >> Yeah. >> I mean we are theCUBE so it would be unjust of me not to show you a Rubik's cube. This is actually one of those speed cubes. I'm not going to be able to solve this for you with one hand on camera, but apparently someone did it in 17 seconds at the booth. Knowing this audience, not surprising to me at all. Today we are, and yesterday, was the t-shirt contest. Best t-shirt contest. Today we really dove into the socks. So this is, I noticed this trend at KubeCon in Los Angeles last year. Lots of different socks, clouds obviously a theme for the cloud. I'm just going to lay these out. Lots of gamers in the house. Not surprising. Here on this one. >> John: Level up. >> Got to level up. I love these 'cause they say, "It's not a bug." And anyone who's coded has obviously had to deal with that. We've got, so Star Wars is a huge theme here. There's Lego sets. >> John: I think it's Star Trek. But. >> That's Star Trek? >> John: That's okay. >> Could be both. (Lisa laughs) >> John: Nevermind, I don't want to. >> You can flex your nerd and geek with us anytime you want, John. I don't mind getting corrected. I'm all about, I'm all about the truth. >> Star Trek. Star Wars. Okay, we're all the same. Okay, go ahead. >> Yeah, no, no, this is great. Slim.ai was nice enough to host us for dinner on Tuesday night. These are their lovely cloud socks. You can see Cloud Native, obviously Cloud Native Foundation, cloud socks, whole theme here. But if we're going to narrow it down to some champions, I love these little bee elephants from Raft. And when I went up to these guys, I actually probably would've called these my personal winner. They said, again, so community focused and humble here at CNCF, they said that Wiz was actually the champion according to the community. These unicorn socks are pretty excellent. And I have to say the branding is flawless. So we'll go ahead and give Wiz the win on the best sock contest. >> John: For the win. >> Yeah, Wiz for the win. However, the thing that I am probably going to use the most is this really dope Detroit snapback from Kasten. So I'm going to be rocking this from now on for the rest of the segment as well. And I feel great about this snapback. >> Looks great. Looks good on you. >> Yeah. >> Thanks John. (John laughs) >> So what are we expecting between now and KubeCon in Amsterdam? >> Well, I think it's going to be great to see how they, the European side, it's a chill show. It's great. Brings in the European audience from the global perspective. I always love the EU shows because one, it's a great destination. Amsterdam's going to be a great location. >> Savannah: I'm pumped. >> The American crowd loves going over there. All the event cities that they choose are always awesome. I missed Valencia cause I got Covid. I'm really bummed about that. But I love the European shows. It's just a little bit, it's high intensity, but it's the European chill. They got a little bit more of that siesta vibe going on. >> Yeah. >> And it's just awesome. >> Yeah, >> And I think that the mojo that carried throughout this week, it's really challenging to not only have a show that's five days, >> but to go through all week, >> Savannah: Seriously. >> to a Friday at 4:00 PM Eastern Time, and still have the people here, the energy and all the collaboration. >> Savannah: Yeah. >> The conversations that are still happening. I think we're going to see a lot more innovation come spring 2023. >> Savannah: Mm-hmm. >> Yeah. >> So should we do a bet, somebody's got to buy dinner? Who, well, I guess the folks who lose this will buy dinner for the other one. How many attendees do you think we'll see in Amsterdam? So we had 4,000, >> Oh, I'm going to lose this one. >> roughly in Los Angeles. Priyanka was nice enough to share with us, there was 8,000 here in Detroit. And I'm talking in person, we're not going to meddle this with the online. >> 6500. >> Lisa: I was going to say six, six K. >> I'm going 12,000. >> Ooh! >> I'm going to go ahead and go big I'm going to go opposite Price Is Right. >> One dollar. >> Yeah. (all laugh) That's exactly where I was driving with it. I'm going, I'm going absolutely all in. I think the momentum here is building. I think if we look at the numbers from-- >> John: You could go Family Feud >> Yeah, yeah, exactly. And they mentioned that they had 11,000 people who have taken their Kubernetes course in that first year. If that's a benchmark and an indicator, we've got the veteran players here. But I do think that, I personally think that the hype of Kubernetes has actually preceded adoption. If you look at the data and now we're finally tipping over. I think the last two years we were on the fringe and right now we're there. It's great. (voice blares loudly on loudspeaker) >> Well, on that note (all laugh) On that note, actually, on that note, as we are talking, so I got to give cred to my cohosts. We deal with a lot of background noise here on theCUBE. It is a live show floor. There's literally someone on an e-scooter behind me. There's been Pong going on in the background. The sound will haunt the three of us for the rest of our lives, as well as the production crew. (Lisa laughs) And, and just as we're sitting here doing this segment last night, they turned the lights off on us, today they're letting everyone know that the event is over. So on that note, I just want to say, Lisa, thank you so much. Such a warm welcome to the team. >> Thank you. >> John, what would we do without you? >> You did an amazing job. First CUBE, three days. It's a big show. You got staying power, I got to say. >> Lisa: Absolutely. >> Look at that. Not bad. >> You said it on camera now. >> Not bad. >> So you all are stuck with me. (all laugh) >> A plus. Great job to the team. Again, we do so much flow here. Brandon, Team, Andrew, Noah, Anderson, Frank. >> They're doing our hair, they're touching up makeup. They're helping me clean my teeth, staying hydrated. >> We look good because of you. >> And the guests. Thanks for coming on and spending time with us. And of course the sponsors, again, we can't do it without the sponsors. If you're watching this and you're a sponsor, support theCUBE, it helps people get what they need. And also we're do a lot more segments around community and a lot more educational stuff. >> Savannah: Yeah. So we're going to do a lot more in the EU and beyond. So thank you. >> Yeah, thank you. And thank you to everyone. Thank you to the community, thank you to theCUBE community and thank you for tuning in, making it possible for us to have somebody to talk to on the other side of the camera. My name is Savannah Peterson for the last time in Detroit, Michigan. Thanks for tuning into theCUBE. >> Okay, we're done. (bright upbeat music)

(gentle upbeat music) >> Hello everyone, and welcome back to KubeCon CloudNativeCon here in Detroit, Michigan. My name is Savannah Peterson, joined with John Furrier. John, we are in the meat of the conference. >> It's really in crunch time, day two of three days of wall-to-wall coverage and this next guest is running the show at CNCF, the OG and been in the community doing a great job. I'm looking forward to this segment. >> Me too. I'm even wearing... You may notice, I am in my CNCF tee, and I actually brought my tee from last year for those of you. And the reason I brought it, actually, I want to use this to help introduce our next guest is the theme last year was resistance realized, and I think that KubeCon this year is an illustration of that resistance realized. Please welcome Priyanka Sharma to the show. Priyanka, thank you so much for being here with us. >> Thank you for having me. >> This is your show. How are you feeling right now? What does it feel like to be here? >> It's all of our show. I am just another participant, but I am so happy to be here. I think this is our third hybrid in person back event. And the whole ecosystem, we seem to have gotten into the groove now. You know, the first one we did, was in LA >> Savannah: Yes. >> Where you have that shirt from. Then we went to Valencia, and now here in Detroit I could sense the ease in the attendees. I can sense that it just feels great for everyone to be here. >> Savannah: Yeah. >> And you guys, who were face to face in LA, but this is really kind of back face to face, somewhat normalized, right? >> Priyanka: Yeah. >> And so that's a lot of feedback there. What's your reaction? Because the community's changed so much in three years, >> Savannah: Yes. >> Even two years, even last year. Where do you see it now? Because there's so much more work to do, but it feels like it's just getting started, but also at the same time it feels like people are celebrating at the same time. >> Yeah. >> Kubernetes is mainstream, CloudNative at scale. >> Savannah: That feels like a celebration. >> People are talking about developer... more developers coming on board, more traction, more scale, more interoperability, just a lot of action. What's your thoughts? >> I think you're absolutely right that we are just getting started. I've been part of many open source movements and communities. This is... I think this is something special where we have our flagship project considered mainstream, but yet so much to be done right over there. I mean, you've seen announcements around more and more vendors coming to support the project in, you know, the boring but essential ways that happened I think this week, just today, I think. And so Kubernetes continues to garner support and energy, which is unique in the ecosystem, right? Because once something becomes mainstream, normally, it's like, "Okay, boring." (John laughs) But that's happening. And I think the reason for that is CloudNative. It's built upon Kubernetes and so much more than Kubernetes. >> We have 140 plus projects >> Absolutely. >> and folks have a choice to contribute to something totally cutting edge or something that's, you know, used by everyone. So, the diversity of options and room for innovation at the same time means this is just the beginning. >> And also projects are coming together too. >> Priyanka: Yes. >> You're starting to see formation, you're starting to see some defacto alignment. >> Priyanka: Yes. >> You're starting to see the- >> Priyanka: Clustering. >> Some visibility into how the big moves are being playing out, almost the harvesting of that hard work. >> Priyanka: Yes, I do think there is consolidation, but I would definitely say that there's consolidation and innovation. >> John: Yeah. >> And that is something... I genuinely have not seen this before. I think there are definitely areas we're all really focusing on. I talked a lot about security in my keynote because it continues to gain importance in CloudNative, whether that is through projects or through practices. The same, I did not mention this in my keynote, but around like, you know, continuous delivery generally the software delivery cycle, there's a lot coming together happening there. And, you know, >> John: Yeah. >> many other spaces. So, absolutely right. >> Let's dig in a little bit actually, because I'm curious. You get to see these 140 plus projects. >> Yes. >> What are some of the other trends that you're seeing, especially now, as we're feeling this momentum around Kubernetes? The excitement is back in the ecosystem. >> Yes. So, so much happening. But I would definitely say that like the underlying basis of all these projects, right? I brought that up in my keynote, is the maintainers. And I think the maintainer group, is the talent keeps thriving and growing, the load on them is very heavy though. >> Savannah: Yeah. >> And I do think there's a lot more we all company, the companies around us need to do to support these people, because the innovation they're bringing is unprecedented. Besides Kubernetes, which has its own cool stuff all the time. I think I'm particularly excited about the Argo projects. >> Savannah: Yeah. >> So, they're the quadruplets as I like to call them. Right? Because there's four of them within the Argo banner. I had Yuan from Argo on my keynote actually. >> Savannah: Oh, nice. >> Alongside Hiba from Kubernetes. And we talked about their maintainer journey. And it's interesting. Totally different projects. Same asks, you know, which is more support and time from employers, more ways to build up contributors and ultimately they love the CNCF marketing supports. >> That Argo project's really in a great umbrella. There are a lot of action going on. Arlon, I saw that. Got some traction. A lot of great stuff. The question I want to ask you, and I want to get your reaction to this, you know, we always go to a lot of events with theCUBE and you can always tell the vibrant of the ecosystem when you see developers doing stuff, projects going on. But when you start seeing the commercialization >> Priyanka: Yes. >> The news briefings coming out of this show feels a lot like reinvent, like it's like a tsunami. I've never seen this much news. Everyone's got a story, they got announcing products. >> Savannah: That was a lot of news. That's a great point, John. >> There was a lot of flow even from the CNCF. >> Yeah. >> What's your reaction to that? I mean like to me it's a tell sign of activity, certainly, >> Right. >> And engagement. >> Right. >> But there's real proof coming out, real visibility into the value propositions, >> Priyanka: Yes. >> rendering itself with real products. What's your reaction to the news flow? >> Absolutely. I think it's market proof, like you said, right? >> Savannah: Yeah. >> That we have awesome technologies that are useful to lots of people around the world. And I think that, I hope this continues to increase. And with the bite basket of project portfolios that's what I hope to see. CNCF itself will continue supporting the maintainers with things like conformance programs which are really essential when you are... when you have people building products on top of your projects and other initiatives so that the technological integrity remains solid while innovation keeps happening. >> I know from a little birdie, Brendan, good friend of mine that you had a board meeting today. >> Priyanka: Yes. >> And I am curious because I hope I'm not going out about an assumption I imagine that room is full of passionate people. >> Priyanka: Absolutely. >> CNCF board would be a wild one. (Priyanka laughs) What are the priorities for the board between now and KubeCon next year? >> Sure. So the CNCF governing board is an over... It's like an oversight body. And their focus is on working with us on the executive team to make sure that we have the right game plan for the foundation. They tend to focus on the business decisions, things such as how do we manage our budget, how do we deploy it, and what are the initiatives? And that's always their priority. But because this is CloudNative and we are all technologists who love our projects, >> Savannah: Yeah. >> we also engage closely with the technical oversight committee who was in the said meeting that we just talked about. And so lots of discussions are around project health, sustainability. How do we keep moving? Because as you said, Kubernetes is going mainstream but it's still cool. There are all these other cool things. It's a lot going on, right? >> Savannah: Yeah. You got a lot of balls in the air. It's complex decision making and balancing of priorities. >> Priyanka: Yes. >> John: And demands, stakeholders. You have how many stakeholders? Every project, every person, every company. >> Everyone's a stakeholder. You're a stakeholder, too. >> And a hundred... I mean, I love how community focused you are. Obviously we're here to talk about the community. You have contributors from 187 different countries. >> Priyanka: It's one of the things I'm the most proud of. >> Savannah: It's... Yeah. It gives me all the feels as a community builder as well. >> Priyanka: Yeah. >> What an accomplishment and supporting community members in those different environments must be so dynamic for you and the team. >> Absolutely, and it behooves us to think globally in how we solve problems. Even when we introduce programs. My first question is, are we by accident being, let's say, default U.S. or are we being default Europe, whatever it may be because we really got to think about the whole world. >> John: It's global culture, it's a global village. >> Priyanka: Yes. >> And I think global now more than ever is so important. And, the Ukraine >> Priyanka: Yes. >> discussion on the main stage was awesome. I love how you guys did that because this is impacting the technology. We need the diverse input. Now I made a comment yesterday that it's going to make... it might slow things down. I meant as is more diversity, there's more conversations. >> Priyanka: Yes. >> But once people get aligned and committed, that's where the magic happens. Share your thoughts on the global diversity, why it's important, how things are made, how decisions are made. What's the philosophy? Because there's more to get your arms around. >> Yes, absolutely. It may seem harder or slower or whatever but once it gets done, aligned and committed, the product's better, everything's better. >> Priyanka: Yes, absolutely. I think the more people involved, the better it is for sure. Especially from a robustness resilience perspective. Because you know, as they say, sunlight makes bugs shallow. That's because the more eyes on something the faster people will solve problems, fix bugs and make, you know, look for security, vulnerability, solve all that. So especially in those areas, I think, where you want to be more resilient, the more the people, the better it is. A hundred percent. And then when it comes to direct technical direction and choosing a path, I think that's where, you know it's the role of the maintainers. And as I was saying there's only a thousand audit maintainers for 140 plus projects, right? So they are catering- >> Wow, they have a lot of responsibility. >> Right. >> Serious amount of responsibility. >> It's crazy. I know. And we have to do everything we can for those people because they are the ones who set the vision, set the direction, and then 176,000 plus contributors follow their lead. So we have... I think, the bright mechanisms of contribution and collaboration in a global way are in place. And we keep chugging along and doing better and better each year. >> What's next for you guys? You got the EU of show coming out, >> Priyanka: Correct, Amsterdam. the economy looking, I don't see your recession for technology, but that's me. I'm Polish on tech. Yeah, there's some layoffs going on, some cleaning up, overinflated expectations on valuations of startups, but I don't see this stopping or slowing down. But what's your take? >> Priyanka: Yeah, I mean, as I said in my keynote, right? Open source usage soars in times of turmoil and financial turmoil is one example of that. So we are expecting growth and heavy growth this year, next year and onwards. And in fact, going back to the whole maintainer journey, now is a time there's even more pressure on them and companies as they manage their, you know, workforces and prioritization, they really need to remember they're building products off of open source. They are... This is open sources on which what their business realize, whether they're a vendor or end user and give maintainers a space time to work on what they need to work on. >> Yeah. They need a little work-life balance. I mean the self-care there, I can't even imagine the complexity of the decision matrix in their mind. Speaking of that, and obviously you... Culture must be a huge part of how you lead these teams. How do you approach that as leader? >> I think the number one... So the foundation is a very small set of staff, just so you know. >> Savannah: I was actually... Let's tell the audience, how many people are on the team? >> Priyanka: You know, it's actually a difficult question because we have folks who like spin up and down and we have matrix support from the Linux Foundation, but about 30 people in total are dedicated to CNCF at any given time. >> Savannah: Wow. >> But compared... >> Savannah: You all do hard work. >> Yes. >> Savannah: You're doing great. I am impressed. >> It's a flat organization. >> It's pretty flat. >> Seriously, it's beautiful. >> It's actually in some ways very similar to the projects and there the, you know, contribution communities there where it's like everyone kind of like steps up and does what needs to be done, which is wonderful and beautiful, but with the responsibility on our shoulders, it's definitely a balancing act. So first off, it is, I ask everyone to have some grace for the staff. They are in a startup land with no IPO on the other side of the rainbow. They're doing it because they love love, love this community and technology so much. >> John: Yeah. Yeah, and then also they're acknowledging that nobody in open source wants to see a bureaucracy. >> Priyanka: Right. >> I mean, everyone see lean, efficient. >> Savannah: Yeah, absolutely John. It's great. It's a great point. And and I think that it's just... It's amazing what passionate people can do if given the opportunity. Let's talk a little bit about the literal event that we're at right now. >> Priyanka: Yes. >> Theme today, building for the road ahead. >> Priyanka: Yes. >> What was the inspiration for that? >> Detroit. (group laughs) We're in Detroit, people drive here. >> Savannah: In case you didn't know, cars have been made in this city. >> Motor city. >> It's everywhere being here in this city, which is awesome. >> But you know, it did... There was of course a geographical element but it also aligns with where we're at, right? >> Savannah: Yeah. >> We're building for the road ahead, which frankly given the changes going on in the world is a bumpy road. So it's important to talk about it. And that's what the theme was. >> And how many folks have shown up... This is a totally different energy from Los Angeles last year. I'm sure we can both agree. Everyone was excited last year, but this is an order of magnitude. >> Yes. >> How many folks do you think are milling around? >> Yeah, it's much more than double of Los Angeles. We are close to 8,000. >> Savannah: That's amazing. And it's so... You're absolutely right. The energy is just... >> Savannah: Way up. >> It's so good. People are enjoying themselves. It's been lovely. >> That's great. So you're feeling good? You're riding the high? >> Congratulations. >> Awesome. >> Yeah, thank you. I mean, I'm a little bit of a zombie right now. (group laughs) >> You don't look it, we wouldn't know. Nobody knows. They don't know. >> If you want to take a break, We got 12 interviews tomorrow. (Savannah and Priyanka laughing) You can co-host with us. We'd love to have you. >> Exactly. You're welcome anytime. Welcome anytime, Priyanka. >> Well thank you. But no, it's been such a wonderful show and you folks are part of the reason you say everybody here is contributing to the awesomeness. >> John: Yep. >> You're part of it. Look at your smiley faces. >> John: And Lisa Marty is over there. Lisa's over there. >> Yes! >> Say hi to Lisa and team. >> Yes, the team is awesome. >> Guys, thank you for your support for theCUBE. We really appreciate it. We enjoy it a lot. And we love the community. Thank you. >> Yes. Thank you for your support for CloudNative. >> Thank you. >> One last thing I just want to point out, because it's not always it happens in this industry. The women outnumber the men on this stage right now. >> John: Proud of that? >> And I know the diversity and inclusion is a priority for CNCF. >> Priyanka: Top priority. >> Yeah. Can you tell us a little bit more about that? >> Yes. It is something at the forefront of my mind, no matter what we do. And it's because I have such great role models. You know, when I was just a participant in the ecosystem, Dan Conn was leading the foundation and he took it so seriously to always try to uplift people from a diverse backgrounds and bring those faces into CloudNative. >> Savannah: Yes. >> And he made a serious lasting impact. >> John: Yes. >> And I am not going to let that go to waste. It's not going to be me who drops the ball. (group laughs) >> We're behind you all the way. >> Right? >> We see improvement over here. >> We got your back. >> I mean, even from an attendance perspective on stage I feel like you've done just an outstanding job with the curation and representation. I don't say that lightly. It really matters to me. But even in the audience looking around, it's so refreshing. Even it sounds silly. The shirts are more fitted. >> It's not silly. >> There's different types of shirts, and I mean, you know how it is. We've been in this industry long enough. >> It's a shirt you want to wear. >> Savannah: Exactly. And that's the whole point. I absolutely love it. Have we announced a location for KubeCon North America 2023, yet? >> It's Chicago. >> Savannah: Exciting! >> Yes. >> Savannah: All right. So we'll be seeing you >> Midwest. >> not that far away. >> This is the first time I've said this publicly, I just realized, It's Chicago, people. >> The scoop, yay! >> Oh, I feel so lucky we got to break the scoop. I was learning from John's lead there and I'm very excited. Amsterdam, Chicago. It's going to be absolutely >> I'll get my hotel now. >> Fantastic. >> Yes. >> Smart move. Everybody listen to him. >> Yeah, right? Especially after Detroit. It's actually not a... It's not a bad move. Priyanka, is there anything else you'd like to say to folks? Maybe they're thinking about coming or contributing to the ecosystem? >> Priyanka: Yes. Anyone and everyone can and should contribute and join us. The maintainers are holding us all up. Let's rally to support them. We have more and more programs to do that. As you know, we did ContribFest here this week which was the first time. So we will help you get involved so you're not on your own. So that's my number one message, which is anyone and everyone, you're welcome here. We'll make sure you have a good time. So just come. >> Okay. Please do it. >> I can tell you that Priyanka is not blowing smoke. I feel very welcome here. This community has welcomed me as a non-technical, so I think you're absolutely preaching the truth. Priyanka, thank you so much for being here with us today on the show, for helping herd the cats and wrangle the brilliant minds that make CNCF possible. And honestly for just bringing your energy and joy to the entire experience. John, thank you for hanging out with me. >> I'm glad I can contribute in a small way. >> I was going to say... I was going to say thank you for founding theCUBE so that we could be here in this little marriage and collaboration can be possible. And thank all of you for tuning in to theCUBE here, live from Detroit, Michigan. My name is Savannah Peterson. I am thrilled to be sharing this content with you today and I hope to see you for the rest of our interviews this afternoon. (gentle upbeat music)

>>Hey everyone. Welcome back to San Francisco. Lisa Martin and Dave Nicholson here. The cube is covering VMware Explorer, 2022 first year with the new name, there's about seven to 10,000 people here. So folks are excited to be back. I was in the keynote this morning. You probably were two David. It was standing room, only lots of excitement, lots of news. We're gonna be unpacking some news. Next. We have Brandon Jackson joining us S DDC architect at CDW and Keith normy is back one of our alumni head of worldwide partner solution sales at NetApp guys. Welcome back to the program. Hey, thank >>You, reunion week. >>So let's talk about what's going on, obviously, lots of news this morning, lots of momentum at VMware, lots of momentum at NetApp CDW. Keith, we'll start with you talk about what was announced yesterday, NetApp, VMware, AWS, and what's in it for customers and partners. >>Yeah, it's a new day. I talked about this in a blog that I wrote that, you know, for me, I started out with VMware and NetApp about 15 years ago when the ecosystem was still kind of emerging back in the ESX three days, for those that remember those days and, and NetApp had a really real dominant position because some of the things that they had delivered with VMware, and we're kind of at that same venture now where everyone needs to have as they talk about today. Multi-cloud, and, and there's been some things that people try to get through as they talk about cloud chaos today. It also is in the, some of the realms, the barriers that you don't often see. So releasing this new FSX capability with the metal data store within VMware cloud, and AWS is a real big opportunity. And it's not just a big opportunity for NetApp. It's a big opportunity for the people that actually deliver this for the customers, which is our partner. So for me, it's full circle. I started with a partner I come back around and I'm now in a great position to kind of work with our partners. And they're the real story here with us. Yeah. >>Brandon, talk about the value in this from CDWs perspective, what is the momentum that your you and the company are excited to carry forward? >>Yeah, this is super exciting. I've been close to the VMware cloud AWS story since its inception. So, you know, almost four years building that practice out at CDW and it's a great solution, but we spent all this time prior driving people to that HCI type of mentality where, Hey, you can just scale the portions that you need and that wasn't available in the cloud. And although it's a great solution, there's pain points there where it just can become cost prohibitive because customers see what they need. But that storage piece is a heavy component. And when that adds to what that cluster size needs to be, that's a real problem with this announcement, right? We can now use those supplemental data stores and be able to shrink that size. So it saves the customer massive amounts of money. I mean, we have like 25, 50% in savings while without sacrificing anything, they're getting the operational efficiency that they know and love from NetApp. They get that control and that experience that they've been using or want to use in VMware cloud. And they're just combining the two in a very cost friendly package. >>So I have one comment and that is finally >>Right. Absolutely. I, >>We used to refer to it as the devil's triangle of CPU, memory and storage. And if those are, if those are inextricably linked to one another, you want a little bit more storage. Okay. Here's your CPU and memory that you can pay for and power and cool that you don't need? No, no, no, no, no, no. I just need, I just need some storage over here. And in the VMware context, think of the affinity that VMware has had with NetApp forever. The irony being that EMC of course, owned VMware for a period of time, kind of owned their stock. Yeah. So you have this thing that is fundamentally built around VMFS that just fits perfectly into the filer methodology. Yeah. And now they're back together in the cloud. And, and the thing is if, if we were, if we were sitting here talking about this 5, 6, 7 years ago, an AWS person would've said we were all crazy. Yeah, yeah. AWS at the time would've said, nah, no, no, no, no. We're gonna figure that out. You, you, you, you guys are just gonna have to go away. It's >>Not lost on me that, you know, it was great seeing and hearing of NetApp in a day, one VMware keynote. >>It's amazing. >>That was great. And so we built off that because the, the, the great thing about kind of where this comes from is, you know, you built that whole HCI or converged infrastructure for simplicity and everyone is simplicity. And so this is just another evolution of the story. And as you do, so, you know, you've, you've freed up for all the workloads, all the scenarios, all the, all the operational situations that you've wanted to kind of get into. Now, if you can save anywhere from 25 to 50% of the costs of previous, you can unleash a whole nother set of workloads and do so by the way, with same consistent operational consistency from NetApp, in terms of the data that you have on-prem to cloud, or even if you don't have NetApp, on-prem, you know, we have the ways to get it to the cloud and VMware cloud and AWS, and, and, and basically give you that data simplicity for management. >>And, but again, it isn't just a NetApp part of this. There is, as everyone knows with cloud, a whole layer of infrastructure around the security networking, there's a ton of work that gets from the partner side to look at applications and workloads and understand sort of what's the composition of those, which ones are ready for the cloud. First, you know, seeing, you know, the AWS person with the SAP title, that's a big workload. Obviously that's making this journey to the cloud, along with all the rest of them. That's what the partners deliver. NetApp has done everything they can do to make that as frictionless as possible in the marketplace as a first party service, and now through VMware cloud. So we've done all we can do on, on that factor. Now it's the partners that could take it. And by the way, the reaction that we've seen kind of in some of, of the private previews are working, has been incredible. These guys bring really the true superhero muscle to what organizations are gonna need to have to take those workloads to VMware cloud and, and evolve it into this new cloud era that they're talking about at the keynote today. >>Yeah, don't get us wrong. We love vSphere eight and vs a, a and VSAN aid in particular, but there's a huge market need for this, for what you guys are delivering. >>Talk to us, Brandon, from your perspective about being able to, to part, to, to have the powerhouses of NetApp, VMware and AWS, and in terms of being able to meet your customers where they are and what they want. >>And I, that's huge, right? That the solution allows these things to come together in a seamless way, right? So we get the, the flexibility of cloud. We get the scalability of easy storage now, in a way we didn't have before, and we get the power that's VMware, right. And in that, in the virtualization platform, and that makes it easy for a customer to say, I need to be somewhere else. And maybe that's not, that's not a colo anymore. That's not a secondary data center. I want to be in the cloud, but I wanna do it on my terms. I wanna do it. So it works for me as a customer. This solution has that, right? And, and we come in as a partner and we look at, we kind of call it the full stack approach, where we really look at the entire, you know, ecosystem that we're talking. >>So from the application all the way down to the infrastructure and even below, and figure out how that's gonna work best for our customers and putting things together with the native cloud services, then with their VMware environment, living on VMware cloud, AWS, leveraging storage with a, you know, with the, the FSX in. So they can easily grow their storage and use all those operational efficiencies and the things that they love about NetApp already. And from a Dr. Use case, we can replicate from a NetApp to NetApp. And it's just, it makes it so easy to have that conversation with the customers and just, it clicks. And like, this is what I need. This is what I've been looking for. And all wrapped up in a really easy package. >>No wonder Dave's comment was finally right. >>Oh, absolutely. I mean, we've been, again, you know, we talked about the HCI, like that made sense. And three or four years ago, maybe even a little bit longer, right. That click, same thing was like, oh my gosh, this is the way infrastructure should work. And we're just having that same Nirvana moment that this is how easy cloud infrastructure can work and that I can have that storage without sacrificing the cost, throw more nodes into my cluster to be able to do so. >>Yeah. I I've just worked with so many customers who struggle to get to where they want to be BEC, and this is something that just feels like a nice worn in pair of shoes or jeans to folks who right now, you know, look, the majority of it spend is still on premises, right? So the typical deployment of VMware today is often VMware with NetApp appliances providing file storage. So this is something that I imagine will help accelerate some of your customers' moves. >>It absolutely will. And in fact, I have three customers off the hand that I know that I've been like, not wanting to say anything like let's talk next week. Right? There's this, there may be something we can talk about when, on, after Explorer waiting for the announcement, because we've been working with NetApp and, and doing some of the private preview stuff. Yeah. And our engineering teams, working with your engineering teams to build this out so that when the announcement came out yesterday, we can go back and say, okay, now let's have that conversation. Now let's talk about what this looks like, >>Where are you having customer conversation? So this is strictly an it conversation has this elevated up the stack, especially as we've seen the massive, I call it cloud migration adoption of the last couple of years. >>I, I I'll speak fairly from the partner level. It is an elevated conversation. So we're not only talking, at least I'm not only talking to it. Administrators, directors, C levels like this is a story that resonates because it's about business value, right? I have an initiative, I have a goal. And that goal is wrapped into that it solution. And typically has some sort of resource or financial cost to it. We want to hear that story. And so it resonates when we can talk about how you can achieve your goals, do it in a way with a specific solution that encompasses everything at a price point that you'll like, and then that can flow down to the directors and the it administrators. And we can start talking about, you know, turning the screws and the knobs. >>Yeah. And for us, it does start with a partner because the reality is that's who the that's, who the customers all engage. And the reality is there's not just one partner type there's many, you know, we, in fact, what the biggest thing that we've been really modernizing is how to address the different partner types. Cuz you obviously have the Accentures of the world that are the big GSIs, the big SI you have folks that are hosting providers, you have Equinox X in the middle of that. You've got partners that just do services that might be only influenced partners that are influencing the, the design. And so if you look up and down between, you know, VMware's partner ecosystem and NetApp's partner ecosystem overlap pretty well, but there's this factor with AWS about, you know, both born and the cloud partners and partners, you know, like CW that have really, you know, taken the step forward to be relevant in that phase going forward. >>And that's, what's exciting to us is to see that kind of come forward. So when something like a FSX end comes forward in this VMware cloud and AWS scenario, they can take and, and just have instant ignition with it. And for us, that's what it's about. Our job is really just to remove friction back what they do and get outta the way, help them win. And last week we were in Chicago at the AWS reinvent thing and seeing AWS with another partner in their whole briefing and how they came to life with the, with this whole anticipation for this week, you know, it's, it's all the partners are very excited for it. So we're just gonna fuel that. And you know, I often wonder we got the, the t-shirt that says, you know, two's company three is a cloud maybe should have been four because it takes the, the partner for the, the completion. >>We appreciate that for sure. >>It does. It sounds like there's tremendous momentum in the market, an appetite across all three companies, four, if you include CDW. So in terms of, of the selling motion, it sounds like you've got folks that are gonna be eating out of eating out of your pocket. Who've been waiting for this for quite a while. Yeah. >>I think you, the analogy used earlier, it's nice when the tires are already on the Ferrari, right. This thing could just go, yes. And we've got people that we're already talking to that this fits, we've got some great go to market strategies. As we start doing partner in sales enablement to make sure that our people behind the scenes are telling the story and the way that we want it to jointly so that all of us can, you know, come together and have that aligned common message to really, you know, make this win and make this pop >>One correction though is technically we sponsor Aston Martin. So it's not a fry. It's an Aston Martin. There >>You go. >>That's right. Quite taken, not a car guy. Can >>You, can you talk a little bit Brendan about the, the routes to market and the, the GTM that you guys are working on together, even at a high level? Yeah. >>At a high level, we've already had some meetings talking about how we can get this message out. The nice thing about this is it's not relegated to a single industry vertical. It's not a single type of customer. We see this across the board and, and certainly with any of our cloud infrastructure solutions, it seems very, even from a regional standpoint and an industry vertical standpoint. So really it's just about how to get our sellers, you know, that get that message to them. So we had meetings here this week. We've been talking to your teams, oh, for probably six weeks now on what's that gonna look like? You know, what type of events are we gonna hold? Do we wanna do some type of road show? Yeah. We've done that with FlexPod very successfully, a few years ago where our teams working with your teams and VMware, we all came out and, and showed this to the world and doing something similar with this to show how easy it is to add supplemental storage to VMC. And just get that out to the masses through events, maybe through sales webinars. I mean, we're still in this world where maybe it's more virtual than on person, but we're starting to shift back, but it's just about telling the message and, and showing, Hey, here's how you do it. Come talk to us. We can help you. And we want to help >>Talk about the messaging from a, a multi-cloud perspective. Here we are at VMware Explorer, the theme, the center of the multi-cloud universe, how is this solution from NetApp's perspective? And then CDWs, how does it an enabler of customers that so many are living in the multi-cloud world by default? >>Yeah. And I think the big subtlety there that, that maybe was MIS missed was the private cloud being just so their cloud. The reality of that is probably a little bit short of, you know, of what people kind of deal with with their on on-prem data centers, just because of some of the applications, data sets they're trying to work through for AI ML and analytics. But that's what the partner's great at is, is helping them kind of leap forward and actually realize the on-prem to become the private cloud and really operate in this multi-cloud scenario and, and get beyond this cloud chaos factor. So again, you know, the beautiful part about all this is that, you know, the, the, the never ending sort of options, the optionality that you have on security, on networking, on applications, data sets, locations, governance, these are all factors that the partner deals with way better than we could even think of. So for us, it's really about just trying to connect with them, get their feedback and actually design in from the partner to take something like this and make it something that works for them >>Back to your shirt. What does it say? Two's company, three's a cloud that's right. But if you want rain, you need a fourth. Yeah. Right. We're here in California. I don't care about clouds. We need it to rain. All >>Right. So >>It's all well and good that yeah. If you know, a couple of you get together and offer something up, but where the rubber meets the road, you know, the customer relationship, the strategic seat at the customer table, there, aren't more of those than there have been in the past. And, and, and ecosystems have obviously gotten more complicated. I can't help thinking back as I think back on the history of, of NetApp and VMware and CDW, there was a time when, when things were bad, you get rid of marketing. And then, and then after that, it was definitely alliances and partnerships cuz who the heck are those people right now? Everything is an ecosystem. Yeah. Everything is an ecosystem. So talk about how CW CDW has changed through its history in terms of where CDW has come from. >>Sure. And you >>Know, not everybody knows that CDW is involved in as sophisticated in area as you are. >>And, and that's true. I mean, sometimes it's tongue in cheek, but you know, we've fulfilled a lot of needs throughout the years and, and maybe at times just a fulfillment or a box pusher, but we're really so much more that, and we've been so much more than that for years. And through some of our acquisitions, you know, Sirius last year I G N w our international arm with Kway when it became CDW, K we have a, you know, a premier experience around consultative services. And that we talk about that full stack, right? Yeah. From the application to the cloud, to the infrastructure, to the security around it, to the networking, we can help out with all of that. And we've got experts and, and, you know, on the presales and postsales that, that's what they live for. It's their passion. And working with partners close in hand, that that's, we've had great relationships with, with NetApp. And again, I've been with CDW for over 12 years. And in all 12 of those years, I've been very close to NetApp in one way, shape or form, and to see how we work together to solve our customers' challenges. It's less about what we want to do. It's more about what we're doing to help the customer. And, and I've seen that day in and day out from our relationship and, you know, kind of our partnership. >>So say we're back here in six months, or maybe we're back here at reinvent, talking with you guys and a customer. What are some of the outcomes that at this stage you were expecting customers to be able to achieve, >>Be able to do more, put more out there, right. To not be limited by the construct of, I only have X amount of space. And so maybe the use case or the initiative is, is wrapped around that. Let's turn that around and say, that's, you're limitless, let's have move what you need. And you're not gonna have to worry so much about the cost, the way you did six months ago or seven months ago, or six months in a day ago that you can do more with it. And if we have an X amount in our bucket in, in July, we could do 200 VMs. You know, and now six months later, we've done 500 VMs because of those efficiency savings because of that cost savings and using supplemental storage. So I, I see that being a growth factor and being say, Hey, this was easy. We always knew this was a solution we liked, but now it's easy and bigger. >>Yeah. I think on our end, the spectrum, I'll just say what Phil Brons would say. I said previously, he was in the previous segment, which is, this could go pretty quick, folks that have wanted to do this now that they know this is something to do and that they can go at it. The part we already know, the partners are very much in like ready to go mode. They've been waiting for this day to just get the announcement out so they can get kind of get going. And it's funny because you know, when we've presented, we've kind of presented some of the tech behind what we're doing and then the ROI T C calculator last, and everyone's feedback is the same. They said you should just lead to the calculator. So then yeah, you can see exactly how much money you save. In fact, one of the jokes is there's not many times you've saved this much money in it before. And so it's, it's a big, wow. Factor, >>Big, wow. Factor, big differentiator, guys. Thank you so much for joining David, me talking about what NetApp, VMware, AWS are doing, how it's being delivered through CDW, the evolution of all these companies. We're excited to watch the solution. We better let you go because you probably have a ton of meeting. People are just chopping at the bit to get this. Yeah. >>It's, it's exciting times. I'm loving it being here and being able to talk about this finally, in a public setting. So this has been great. >>Awesome guys. Thank you again for your time. We appreciate it. Yep. For our guests and Dave Nicholson, I'm Lisa Martin. You're watching the cube live from VMware Explorer, 2022. We'll be back after a short break, stick around.

>>From around the globe. It's the cube covering Fortinet security summit brought to you by Fortinet. >>Welcome back to the cubes coverage of 40 net championship security summit from beautiful Napa valley. Lisa Martin here with John farrier, John, and has been phenomenal to do an event in person outdoors and Napa valley. >>You're so bright. We have to wear shades. It's been sunny and it's been hot. It's been great. It's been a great, it's been a great day. I mean, I think Fordanet stepping up to that sponsorship for the PGA is a bold move they're doing well on the business front. They're expanding it. It's good for their customers. It's a new, bold marketing step. Affordanet honestly, they're doing extremely well on the business front. As I mentioned, they got a lot of cash coming in. They got happy customers and they're all here. And golf is a great environment for tech buyers. We know that. So it's great to have the cube on the sports circuit and, uh, we'll be doing more of them. It's it's awesome. >>Good. I, it is great to be on this sport circuit. One of the things that I talked with several folks about today, John Madison being one that CEO, CFO, COO, and then Kenzie, the CEO of Fordanet about the cultural synergies between the PGA and Ford nine. It was really nice to hear how both of these companies, both of these organizations are so invested in things like women in technology and steam and stem programs, and they really align on those two cultures. >>Yeah, there's a, it's a, it's a, it's a culture fit. I mean, they basically, it's a winning formula. Look at Ford and net. Um, you know, and having that kind of representation is good. They, they have a great reputation put in. It does PGA does as well and it's quality, right? So people like, like quality and they want to line that. So it's a great business move for Fordanet to, uh, to do the, uh, the golf sponsorship, uh, multiple years. I think it's six years, five or six years, they get they're doing this. Um, it's phenomenal. I think they're going to Fortnite is going to turn into a marketing powerhouse. I think you're going to start to see John Madison and the team, uh, really gin up some nice new things, because you can do a lot with the PGA. Again, this foundations is charities, again, a lot of causes that are involved in, in fundraising around the PGA and you got the tour players and honestly the tech scene. So I think tech and sports has always been something that I've loved. And I think, you know, we'd love to come and bring our sets here and having the cube here is just a really fun kind of winning formula as well. We'd love it. And we, and we wish we could eat it for more days this year. I think we will, but this has been so much, >>It has been so much fun. There's been about over 300 customers and partners here. Fortnite is a, is a hundred percent partner driven organization. Lot of innovation being discussed the last eight hours or so, but one of the things that you definitely feel is the strength in their partner, community and Fortinets commitment to it. Also something that really impresses me is their commitment to helping to fill the cybersecurity skills gap. This is a gap that has been growing for the last five years. They last week announced a pledge to train 1 million people in the next five years to help shorten that gap. And as we know that the threat landscape is only continuing to expand. So the great combination there, >>And it's a, cause that's a good business logic behind it because there's a of negative unemployment. They need more people to do cybersecurity careers, but also you mentioned women in tech, you know, a lot of that's a big movement too. You start to see a much more women in tech scene here. We had, uh, Merritt bear on principal office of the CSO at Amazon web services on she's amazing. She's wearing the Amazon Krypto shirts. That was a home run, love that interview, but you started to see them afford a net with the whole scene. Here is they're taking their message directly to their customers and they're including their customers. So the magic of this formula that they have with the PGA and this whole program is they don't have live concert series. They got a pavilion here with all their top partners, with customers that doing a summit behind us with their top marquee customers. And they're telling the story direct and you're going, I think you need to shift to see Fordanet really do more of that. What we love in the key, which is take that direct to, to media model, to their customers and contents data. We had great conversations here. I mean, that's all you, you know, viewing the, uh, head VP SVP of at and T cybersecurity, uh, amazing, uh, uh, candidate there's great cube guests. And he was just traveling some serious wisdom. So great guests all along. Fantastic. >>Well, it's, it's been an inspiring day. It's nice that 40 minute has taken the step to do an in-person event. Obviously they did it extremely safely. We were outdoors, but people are, I think a lot of people and I'm speaking for myself, for sure, ready for this to come back and meet the threat landscape that changes that that 40 net has seen in the last 18 months are phenomenal. The growth in ransomware, nearly 11 X in a year. And you had this massive shift to work from home. And now they're talking about how they're partnering with links us, for example, to help enterprises, to really make that remote work environment far more secure, faster, and optimize for the worker. Who's on video conferencing, communication tools. All the kids at home gaming are probably going to be pretty bummed about this, but it really shows coordinates commitment to this. There's a lot of permanence to what we're seeing here in this model. >>I know you and I have done ton of interviews together and, uh, with great guests around cybersecurity and the phrase always comes up and over the past decade, there's there is no more perimeter here. You couldn't, you couldn't, it was louder than ever here because now you have so much going on connected devices. The future of work is at home with the virtual, uh, issues with the pandemic. And now with the Delta variant, uh, continuing at forward, it's a reality, we're in a hybrid world and, um, everything's going hybrid. And I think that's a new thing for companies to operationalize. So they got, there's no playbook. So there is a security playbook. And what these guys are doing is building an ecosystem to build product that people can wrap services around and to solve the key security problems. And that's that, that to me is a good business model. And the SAS is, again, you're seeing everyone go SAS. They want to go SAS product, or, you know, uh, some sort of business models involved in cloud. So cloud security, SAS all kind of rolled up. It's really kinda interesting trend. >>Yeah. We've talked about a whole bunch of trends today. One of them is just one of the marketing terms I've been using and I don't like to use it, but around for years as a future ready people, tech companies always describing solutions and technologies and products is future ready? Well, what does that really mean? Well, when the pandemic struck, none of us were future ready, but what we did hear and see and feel today from 40 net and their partners is how much acceleration they've done. So that going forward, we are going to be future ready for situations that arise like in this challenging cybersecurity landscape that businesses in every industry can prepare for. >>I think, I think the talks here in the cyber security summit behind us, it's interesting. Uh, Tufin one of their customers on a lot of the talks were the same thing, talking about the cultural shift, the cultural shift and security departments has to become more agile. And so that is a big untold story right now is that security departments. Aren't well-liked, they slow things down. I mean, you know, app review everything's gotta be looked at and it takes weeks. That is not good for developers. So app developers in the cloud, they want minutes, you know, shift left is something that we talk about all the time in our events with the developers dev ops movement is putting pressure on the security teams, culturally, who moves first. You don't go faster. You're going to be replaced, but you can't replace a security team. So I find that whole security cloud team dynamic, real organizational challenges. That's something I'm going to look into is one of my key takeaways from this this week. Yeah. >>A huge organizational change. And with that comes, you know, obviously different cultures with these organizations, but at the same time, there really is no more choice. They have to be working together. And as Kenzie and I were talking about, you know, security is no longer an ITP, this is a board level initiative and discussion businesses in every industry, whether it's a retailer or PGA tour have to be prepared. >>Yeah. I mean, I'm a security Hawk. I think every company needs to be prepared to take an offensive strike and be ready on the defense. And this is a huge agility and speed cause ransomware, you get taken down, you know, I mean that's business critical issue. You're dead, you're dead in the water. So, so again, this is all part of his quote digital transformation, uh, that everyone's talking about and is a do over, everyone's doing it over and doing it with the cloud. And I remember just recently in 2012, people were saying, oh, the cloud is not secure. It's now some more secure than anything else. So we starting to see that shift so that realities hit everybody. So it's been great. >>What are some of the things that excited you about the conversations that you had today? >>I was pretty impressed by the fact that one was a physical advantage. You mentioned. So, you know, people in personal, I found it refreshing. I think people here, I noticed we're one relieved to be out and about in public and talking on the cube. Um, but I was really impressed with, uh, the guests from Amazon web services. She was a crypto shirt that got me there. But I think this idea that security is not just a guy thing, right? So to me, women in tech was a, was a big conversation. I thought it was very positive this week, um, here and still a lot more work to do, but I think that's, what's cool. And just the talks were great. I mean, it's cutting edge concepts here. And I thought at, and T was great. I thought, uh, Tufin was a great conversation and again, all the guests that were awesome. So what did you think, what was your take? >>Just how much acceleration we've seen in the last year on innovation and partnerships that really jumped out that when, like I said, we talked about future ready and go, wow. So much of the world wasn't future ready a year and a half ago when this came out and all of the innovation and the positivities that have come out of technology companies creating, because we don't have a choice. We have to figure out secure work from home. For example, we know that some amount of it's going to persist hybrid maybe here to stay, to see what 40 net and their partner ecosystem have done in a short time period. Given the fact that you mentioned ransomware and their global threat landscape, I was talking with Derek, nearly X increased in ransomware and just, >>And they've got four to guard. They got all this. I think your interview with Ken, the CEO, I thought it was really compelling. It was one point he said, um, we're making a lot more investments when you asked him a pointed question. And I think that theme comes across really strong in all of our interviews today. And the conversations in the hallway here is that people that are making the investments are doing well. And so there's more investments being made and that's like, people kind of say, oh yeah, we can do this one, but you have to now. And so the other thing that I thought was awesome with John Madison, talking about their strategy around the PGA, it's a bold move, but it's kind of got this mindset of always innovating, but they're not, they go step at a time, so they get better. So I'm, I'm expecting next year to be better than this year, bigger, uh, and more integrated because that's what they do. They make things better. Um, I think that's gonna be fun to watch, but I think that's a bold move for Affordanet to be doing this kind of marketing. It's really, they haven't done that in the, in the past. So I think this is a really bold move. >>I agree. And they've spun this out of their accelerate event, which is an event that we've covered for years in person. So this was the first time that they've pulled the security summit out as its own event. And clearly there was a great buzz behind us all day. Lots of, lots of topics, a lot of discussions, a lot of partnership. And you're right. A lot of talk about investment investment in their partner ecosystem and investment internally. Yes. >>It's fun too. On a personal note, we've been following Fordanet for many, many years. You and I both got doing the interviews and you do and go to the events is watching them grow and be successful. And it's kind of proud though. I, yeah, I'll go for it. And that kind of rooting for him. And I want to thank them for inviting the cube here because we're so psyched to be here and be part of this awesome event. And again, golf, the cube kind of go together, right? Sports, the cubes. We love it. So always fun. So thanks to, for, to net out there for, uh, supporting us and being, being part of the cube. >>Well, you got the gear, you got your Fordanet Gulf t-shirt I got one too. And pink. It's beautiful. Yeah. You got some shades, but we also have some gear here help us in the morning for our next shows. Be caffeinated. Yeah. But no, it's been great. It's been great to be here. Great to hook co-host with you again in person if for 20 months or so, and looking forward to seeing how 49 and how back >>He was back up the vents. Thanks to the crew. Chuck Leonard, every one's era, Brendan. Right. Well done. Fordanet thank you. Thank you for >>John's been great. Thanks for having me up here today. Looking forward to the next time from Napa valley, Lisa Martin, for John farrier, you've been watching the cube

>>This is Dave Volante, and I want to tell you about an event we're holding this week with support from you. I path. As you know, we've been reporting on the automation space and the impact of Cove it. Earlier this month, you I path had a big launch, and we're able to get some of their execs to come on the Cube and talk about the future of automation. So on Thursday, May 21st 12 noon, Eastern time, we're running a program on the cube dot net. It's going to start with my independent breaking analysis, talking about some of the r p a challenges and updating you on the market. And we'll be looking at the latest CTR spending data at commenting on the competition with a particular focus on your path, but also automation anywhere, Blue Prism and even some thoughts on Pegasystems. We then have four U i path exact execs that we've interviewed, including CMO, Bobby Patrick, Ted Kumar, who's their new head of products talking about software architectures. We also interviewed Erik Madkour about R p a in the cloud, and we close with Brendan not well, I'm gonna ask to defend you I pass vision of a robot for every person. Very ambitious. And I'm gonna push Brendan a little bit on how much? Israel versus marketing hype. So go the cube dot net. Look for the U I path event that you can add to your calendar. Thanks, everybody, and we'll see you there.

>>live from Seattle, Washington. It's the key nude covering smartsheet engaged 2019. Brought to you by Smartsheet. >>Hello, everyone. We are wrapping up one day of coverage at Smartsheet. Engage here in Seattle. I'm Rebecca Knight. Been coasting all day with Jeff Rick. It's been a pleasure sitting next to you together, and it has just been so much fun. It's a great show. >>And you've never been to Seattle before >>my time in the city? Exactly. So you've >>covered this space, Rebecca, in your in your non key black for a very long time. So first off, you know, kind of general impressions of new way to work. We hear about it every show we got to talk about new way to work. So, you know, kind of your global perspective a little bit and then, you know, kind of some takeaways from some of the conversations today. >>Well, we know that the situation is pretty bleak right now that there are the statistics are horrible just in terms of the number of employees that are really checked out, totally disengaged, would would love to quit, but they need the health insurance. And so we're already sort of starting from from a pretty low place, where in terms of people's engagement at work, and I think a lot of the things that that drive people nuts about their work. Uh, of course, is a bad boss and not a great parking spot and everything, but it's it's it's it's the little things that get in your way of doing your job. And it's it's the things that just drive you nuts about some sort of process that takes forever. And, oh, I have to keep doing this. And I just already sent you that email and how come you're looking at this other version? And it's all those impediments that really drive people crazy and that makes people stressed out and and unhappy in their jobs. So I do think that if you are a company like Smartsheet and you have you realized this and you can slowly chip away at those impediments and the aggregate aggravate aggravations that people feel, I think that's not a bad business model. I think I think they're on to something here. Don't worry, though >>sometimes is just is just additive, right? It's just another thing we talked. It's one of the interviews. And when I'm at work, I have three big monitors, each one split into two screens. I've got mail open calendar, open sales force open, slack open asana open YouTube. Twitter. Um, it's probably a couple. And then if I have to, like, look something up and and you know there's this kind of constant confusion is what it what is the screen that's open when you work? And it used to just be e mail, which is not a good solution at all. So I think if if you know, they can become the place that people do, their work right, and we talked about all the integrations like it's that integrate with slack. So maybe you know, the people that work primarily and slacker primarily there, and maybe the people in some other department are primarily on spark cheat, and somebody else is primarily on another tool. But it just seems still like keep adding, tourists were not necessarily taking a lot of them away. >>Well, that will be the job for Anna Griffin, who is the first ever cmo this company. You just started in April, and she's got her work cut out for her because you're right. There are a lot of screens. That's that does not describe my work day. But I know it describes a lot of people's work day, Um, and that that that will be. What she needs to figure out is how to be your number one You're going to the one that you rely on to get your job done. >>The part that I took away from her interview is really She talked a lot about engagement, and you just talked about engagement, an empowerment, you know, not only not only getting the obstacles out of the way, but making me feel like what I do matters, matters to me, matters to my boss, matters to my clients and matters. And then I think that does finally drive to innovation, which is the Holy Grail that everyone talks about. But it's really not that easy to execute. >>Everyone wants more innovative, of course, >>and then the last thing which she talked about, why part of the reason why she came here? His leadership. But I think the way we really can't have this conversation around engagement without talking about leadership, because it's such a critical piece to the puzzle for everyone to rally around, you know, a mission. So this is the execution details. But you also need some type of a mission that you can feel good about, as well as feeling that you can contribute to. >>Absolutely. And I think that what you were just talking about with the ownership piece and so these air these employees, as we said, they're removing the impediments to their job. But then they're also able to then focus on higher level tasks, assignments, thinking, strategy. They're able to use their brains for what they were hired for, not thinking about certain tasks and other files that are old versions. And so if they if they could do those things and then, as you said, feel like they matter, feel like that work, they matters to their boss. However, you are right in that if you got a bad boss, all bets are off. If it works, still gonna stink and you're there. There's nothing you can do about it. >>The other piece that came up, which I was interesting, is really about prioritization. What and what do you optimizing for? And my favorite part of Clayton Christian since Innovator's dilemma, is the conversation about that you must prioritize. You cannot engineer for everything equally, and you have to force up. That pressurization, I think, is interesting here about Smart Cheat is for all the talk about digital transformation. Most people talk about the products, and service is that they sell. They talk about the engagement with their customers. They don't talk about transforming the life of their employees and the way their employees get stepped on and the way the employees actually engage with the company through the applications. And I thought that was a really interesting and insightful take, especially in the day where everything is a service. And again your people walk out the door every night and you hope they come back the next day. So I think, you know, spinning the digital transformation story into more of an employee enable men and engagement story is pretty powerful. >>You I could not agree more because because that that is the critical piece. If you have a bunch of people coming to work every day who hate their jobs, they're not gonna be giving your customers the experience that you want their customers tohave. So it really does start with Happy workers, right? Andi, I think that I think smart. She really gets that. So that's that's what I am struck by today. >>Yeah, it's just those other ones that we're going to bring along. And Dion may have made a good point and said, You know, some people don't want to be engaged work. Some people don't want >>you >>next level things like that they like their roads in the routine gives him comfort. They come to work, they do the road in the routine and they go home. So it's gonna be interesting. Time for those peoples can reach it in time for people to not necessarily have expertise in a broad range of categories formerly siloed categories like product marketing, product management, finance sales, biz, Dev production. But you least have tohave in a kind of an inch. De Milo gave those teams. So you put together a SWAT team, if you will, to accomplish the task. And that's what I'm curious to see. Some of the 4 51 research that how how he was pointing to kind of a restructuring of the silos of teams and organizations within it within a company that We don't hear much about how that's going to restructure on kind of a dev ops, fast assembly, fast, complete kind of assemble and disassemble around projects, which is what Dev Ops says. We'll see you know how that how that impacts organizational structure. >>And I think that could be very cool and very different, particularly with different. I mean, we know that diverse groups make better decisions than lone geniuses. And so if we have a bunch of people who have different perspectives, different levels of expertise and even if it's not expertise, it's just sort of a general knowledge about a lot of different things, right. We know that if we can get those people working together on a task, it's got a lot of potential. So I think I think you're right, right. >>Last thing is that I think really interesting. Here is the is the acknowledgment of team beyond even the company walls. So you've got your core team, you know, cross departmental collaboration, and then was a mere it over and over here here today, collaboration outside the walls to external teams. And it was Mark talking about putting on these big events mean there's so many external stakeholders in place holders and vendors involved in this humongous dance that becomes our enjoyment of the Final Four event. I think that's really insightful. Kind of take that. You have to have the ability to engage, collaborate with a large group or an extended group for any particular project. And And that really changes the way you think about what the application is high share information >>and that they all have to feel ownership in the process to yes, very >>important. All right, Rebecca. Well, >>this was so much fun. I Jeff, I had a great time working with you, and we had a great team. We had Andrew in Jay and Brendan and Taylor Welcome Taylor to the to the show. It was great. I can't wait to come back and do it again. >>It will be big next time. All right, >>Thanks. That is wrapping up our coverage of engaged 2019. I'm Rebecca Knight for Jeff. Rick. Thanks a lot for watching

>>Live from Barcelona, Spain, execute covering CubeCon cloud native con Europe, 2019 onto you by red hat, the cloud native computing foundation and ecosystem partners. >>Welcome back. We're here in Barcelona, Spain where 7,700 attendees are here for Q con cloud native con. I'm Stu Miniman and this is the cubes live two day coverage having to have on the program to returning guests to talk about five years of Kubernetes. To my right is Tim Hawkin wearing the Barna contributors shirt. Uh, and uh, sitting to his right is gay Bon Roy. So, uh, I didn't introduce their titles and companies, but you know, so Tim's and Google gives it Microsoft, uh, but you know, heavily involvement in uh, you know, Coobernetti's since the very early days. I mean, you know, Tim, you're, you're on the Wikipedia page game, you know, I think we have to do some re editing to make sure we get the community expanded in some of the major contributors and get you on there. But gentlemen, thanks so much for joining us. Thanks for having us. >>Alright. Uh, so, you know, Tim just spoke to Joe Beda and we talked about, you know, the, the, the idea of, you know, Craig and Brendan and him sitting in the room and, you know, open source and, you know, really bringing this out there to community. But let's start with you. Cause he, you know, uh, I remember back many times in my career like, Oh, I read this phenomenal paper about Google. You know, we're going to spend the next decade, you know, figuring out the ripple effect of this technology. Um, you know, Coobernetti's has in five years had a major impact on, on what we're doing. Uh, it gives a little bit of your insight is to, you know, what you've seen from those early days, you know. >>Yeah. You know, um, in the early days we had the same conversations we produced. These papers are, you know, seminal in the industry. Um, and then we sort of don't follow up on them sometimes as Google. Um, we didn't want this to be that, right. We wanted this to be alive living thing with a real community. Uh, that took root in a different way than MapReduce, Hadoop sort of situation. Um, so that was very much front of mind as we work through what are we going to build, how are we going to build and how are we going to manage it? How are we going to build a community? How, how do you get people involved? How do you find folks like Gaiman and Deus and get them to say we're in, we want to be a part of this. >>All right, so Gabe, it was actually Joe corrected me when I said, well, Google started it and they pulled in some other like-minded vendors. Like he said, no, no stew. We didn't pull vendors in. We pulled in people and people that believed in the project and the vision, you were one of those people that got pulled in early. He were, you know, so help give us a little context in your, your viewpoint. I did. And, and, and you know, at the time I was working for a company, uh, called, uh, that I had started and we were out there trying to make developers more productive in industry using modern technology like containers. And you know, it was through the process of trying to solve problems for customers, sort of the lens that I was bringing, uh, to this where, um, I was introduced to some really novel technology approaches first through Docker. >>Uh, and you know, I was close with Solomon hikes, the, the founder over there. Uh, and then, you know, started to work closely with folks at Google, uh, namely Brendon burns, who I now work with at Microsoft. Um, you know, part of the, the founding Kubernetes team. Uh, and I, I agree with that statement that it is really about people. It's really about individual connections at the end of the day. Um, I think we do these things that at these coupons, uh, events called the contributor summits. And it's very interesting because when folks land at one of these summits, it's not about who you work for, what Jersey you're wearing, that sort of thing. It's people talking to people, trying to solve technical problems, trying to solve organizational challenges. Uh, and I think, you know, the, the phenomenon that's happened there and the scale with which that's happened is part of the reason why there's 8,000 people here in Barcelona today. >>Yeah. It's interesting to him cause you know, I used to be involved in some standards work and I've been, you know, working with the open source community for about 20 years. It used to be ah, you know, it was the side project that people did at nights and everything like that. Today a lot of the people that are contributing, well they do have a full time job and their job will either let them or asking them to do that. So I do talk to people here that when they're involved in the working groups, when they're doing these things, yes. You think about who their paycheck comes for, but that's secondary to what they're doing as part of the community. And it is, you know, some of the people what, what >>absolutely. It's part of the ethos of the project that the project comes first and if company comes second or maybe even third. Uh, and for the most part, this has been wildly successful. Uh, there's this huge base of trust among, uh, among the leadership and among the contributors. Um, and you know, it's, it's a big enough project now that I don't know every one of the contributors, but we have this web of trust. And, you know, I, I have this, this army of people that I know and I trust very well and they know people and they know people and it works out that the project has been wildly successful and we've never yet had a major conflict or strife that centered on company this or company that. >>Yeah. And I don't, I'd also add that it's an important development has happened in the wake of Kubernetes where, you know, for example, in my teams at Microsoft, I actually have dedicated PM and engineering staff where their only job is to focus on community engagements, right? Running the release team for communities one 15 or working on IPV six support or windows container support. Uh, and, and that work, that upstream work, uh, puts folks in contact with people from all different companies, Google, uh, uh, you know, Microsoft working closely together on countless initiatives. Uh, and the same is true really for the entire community. So I think it's really great to see that you can get not just sort of the interpersonal interactions. We can also get sort of corporate sponsorship of that model. Cause I do think at the end of the day people need to get their paychecks. Uh, and oftentimes that's going to come from a big company. Uh, and, and seeing that level of investment is, I think, uh, pretty encouraging. Okay. Well, you know, luckily five years in we've solved all the problems and everything works perfectly. Um, if that's not maybe the case, where do we need people involved? What things should we be looking at? Kind of the, the, the next year or two in this space, you know, a project >>of this size, a community of this size, a system of this scope has infinite work to do, right? The, the, the barrel is never going to be empty. Um, and in some cases it's filling faster than it's draining. Um, every special interest group, every SIG, it has a backlog of issues of things that they would like to see fixed of features that they have some user pounding the table saying, I need this thing to work. Uh, IPV six is a great example, right? And, and we have people now stepping up to take on these big issues because they have customers who need it or they see it as important foundational work for building future stuff. Um, so, you know, there's, there's no shortage of work to do. That's not just engineering work though, right? It's not just product definition or API. We have a, what we call a contributor experience. People who work with our community to entre online, uh, new contributors and um, and, and streamline how to get them in and involved in documentation and testing and release engineering. And there's so much sort of non-core work. Uh, I could go on on this for. >>Yeah, you're just reminding me of the session this morning is I don't manage clusters. I manage fleets. And you have the same challenge with the people. Yeah. And I also had another dimension to this about just the breadth of contribution. We were just talking before the show that, um, you know, outside at the logo there is this, uh, you know, characters, book characters, and such. And really that came from a children's book that was created to demonstrate core concepts, uh, to developers who were new to Kubernetes. And it ended up taking off and it was eventually donated to the CNCF. Um, but things like that, you can't underestimate the importance and impact that that can have on making sure that Kubernetes is accessible to a really broad audience. Okay. Uh, yeah, look, I want to give you both a, just the, the, the final word as to w what you shout out, you one for the community and uh, yeah. And any special things that have surprised you or exciting you? Uh, you know, here in 2019, >>uh, you know, exciting is being here. If you rewind five years and tell me I'm going to in Barcelona with with 7,500 of my best friends, uh, I would think you are crazy or are from Mars. Um, this is amazing. And uh, I thank everybody who's here, who's made this thing possible. We have a ton of work to do. Uh, and if you feel like you can't figure out what you need to work on, come talk to me and we'll, we'll figure it out. >>Yeah. And for me, I just want to give a big thank you to all the maintainers folks like Tim, but also, you know, some other folks who, you know, may, you may not know their name but they're the ones slogging it out and to get hub PRQ you know, trying to just make the project work and function day to day and were it not for their ongoing efforts, we wouldn't have any of this. So thank you to that. Well and look, thank you. Of course, to the community and thank you both for sharing with our community. We're always happy to be a small piece of a, you know, helping to spread the word and uh, give some voice to everything that's going on here. Thank you so much. All right, so we will be back with more coverage here from coupon cloud native con 2019 on Stu Miniman and thank you for watching the cube.

>> Live from Barcelona, Spain, it's theCUBE. Covering KubeCon + CloudNativeCon Europe 2019. Brought to you by Red Hat, the CloudNative Computing Foundation and ecosystem partners. >> In mid-2014, announced the world, coming out of Google led by Joe Beda, sitting to my right, Brendan Burges and Craig McLucky, all Kube alumni. Kubernetes, which is the Greek for governor helmsman or captain and here we are, five years later at the show. I'm Stu Miniman and this is theCUBE's coverage of KubeCon + CloudNativeCon here in Barcelona, Spain. Joe you've got your title today is that you're a principal engineer at VMware of course, by way of acquisition through Heptio, but you are one of the people who helped start this journey that we are all on Kubernetes, thanks so much for joining us. >> Yeah, thank you so much for having me. >> Alright, so, the cake and the candles and the singing we'll hold for the parties later. We have Fippy and the gang have been watching our whole thing, for people who don't know there's a whole cartoon, books and stuffed animals and everything like that. Joe, when you started this merchandising, that was what you were starting, no. In all seriousness though, bring us back a little bit give us a little bit of historical context as to we've had you on the program a few times but yeah, here we are five years later was this what you were expecting? >> I mean when I remember Craig and Bren and I sitting around and we're like hey, we should do this as an open source project This is before we got approvals and got the whole thing started. And I think there was, like an idea in the back of our head, of like, this could be a big deal. You dream big a lot of times and you know that there's a reality and that it's not always going to end up being this. And so, I don't think anybody involved with Kubernetes in the early days really thought it was going to turn into what it has turned into. >> Yeah, so when we look at open source projects, I remember back a few years back, it was like to succeed you must have a phoenetical dictator that will make sure the community does this or wait we don't want too much vendor we're just going to let the user community take over and there's all these extremes out there, but these are complicated pieces. The keynote this morning the discussion was Kubernetes is a platform of platforms it's like I've got all of these APIs and by itself, Kubernetes doesn't do a lot. It is, what it enables and what things put together, so walk us through a little bit of that the mission, how it changed a bit and a little bit of the community and we'll go from there. >> Yeah, I think so early on one of the goals with Kubernetes from Google's point of view was to essentially take a lot of the ideas that had been incubated over about a decade, with respect to Borg and other things and so, a lot of the early folks who got involved in the project and worked on those systems and really bring that to the outside world as a way to actually start bridging the gap between what Googlers did and what the rest of the world did. We had a really good idea of what we were looking to get out of this system and that was widely shared based on experience across a bunch of relatively senior engineers. We brought in some of the Red Hat folks early on Clayton Coleman and some of the other folks who are still super involved in the project. I think there was enough of an understanding that we looked and said okay we got a lot of work to do let's just get this done. So, we didn't really need sort of the benevolent dictator because there was a shared understanding and we had senior engineers that were willing to make trade-offs to be able to go and move forward. So that I think was a key bit of the success early on. >> Alright, so you talked, it was pulling in some other vendor community there. Talk a little bit about how that ecosystem grew and when was user feedback part of that discussion? >> Yeah, I mean, when you say we pulled in the vendor we pulled in people who worked for vendors but we never really viewed it as, there was really from the beginning this idea of well what's good for the project? What's going to actually create sustainability and for the project, sort of project over vendor is really something that we wanted to establish. And that even came down to the name, right? Like, when we named the project, we could have called it Google XYZ or some sort of XYZ but we didn't want to do that because we wanted to establish it as an independent thing with a life of its own. And so, yeah, so we wanted to bring in those external ideas and I think early on, we did have some early users, we did listen to them but it really resonated with folks who could actually see where we were going. I think it took time for the rest of the world to really catch on with what the vision was. >> OK, when we look at today, there's a lot at the show that is on top of or next to or with Kubernetes it's not all about that piece. How do you balance what goes in it versus what goes with it? One of my favorite lines last year overall, was from you, saying Kubernetes is not a magic player it is not the be all and end all it is set with very specific guidelines. How do you avoid scope creep? As engineers it's always like, I don't know, we know how to do that piece of it better. >> So when we started out the project we didn't actually have a governance model. It was just a bunch of engineers that sort of worked well together. Over time and as the project grew, we knew that we needed to actually get some sort of structure in place. And so a bunch of us who had been there from the start got together, formed a steering committee, held elections. There's a secret architecture that we formed and these are the places where we can actually say what is Kubernetes what is Kubernetes not how do we actually maintain sort of good taste with how we actually approach this stuff and that's one of the ways that we try to contain scope creep. But also, I think everybody realizes that a thriving ecosystem whether officially part of the CNCF or adjacent to it, is good for everybody. Trying to hold on too tight is not going to be good for the project. >> So, Joe, tremendous progress in five years. Look forward for us a little bit. What does Kubernetes 2024 look like for us? >> Well a lot of folks like to say that in five years, Kubernetes is going to disappear. And sometimes they come at this from this sort of snarky angle. (chuckles) But other times, I think it's going to disappear in terms of like it's going to be so boring, so solid, so assumed that people don't talk about it anymore. I mean, we're here, at something that the CNCF is part of the Linux Foundation, which is great. But how often do people really focus on the Linux kernel these days? It is so boring, so solid, there's new stuff going on, but clearly, all the exciting stuff all the action, all the innovation is happening at higher layers. I think we're going to see something similar happen with Kubernetes over time. >> Yeah, that being said the reach of Kubernetes is further than ever. I was talking to this special interest group looking at edge computing and IoT people making the micro-cage version of this stuff when the team first got together, I mean, is you must look at and said there were many fathers, many parents of this solution, but, could you imagine the kind of the family and ecosystem that would have grown out of it? >> I think we knew that it could go there I mean, Google had some experience with this, I mean When Google bought YouTube, they had a problem where they had to essentially build out something that looked a little bit like a CDN. And so there were some examples of sort of like, how does technology, like Boar, adapt to an Edge type of situation. So, there was some experience to borrow we definitely knew that we wanted this thing to scale up and down. But I think that's a hallmark of these successful technologies is that they can be used in ways and in places that you really never thought about when you got started. So that's definitely true. >> Alright, Joe, want to give you the final word the contributors, the users, the ecosystem community, what do you say with five years of Kubernetes now in the books? >> I just want to send a huge thank you to everybody who made it happen. This is, it was started by Google it was started by a few of us early on. But, we really want to make it so that everybody feels like it's theirs. A lot of times Brendan Burns and me and Kelsey wrote a book together and I'll do signing and a lot of times I'll sign that and I'll say thank you for being a part of Kubernetes. Because I really feel like every user everybody who bets on it, everybody who shares their knowledge, they're really a big part of it. And so thank you to everybody who's a big part of Kubernetes. >> All right, well, Joe, thank you as always for sharing your knowledge with our community >> Thank you so much. >> We've been happy to be a small part in helping to spread the knowledge and everything going on here, so congratulations to the community on five years of Kubernetes and we'll be back with more coverage here from KubeCon + CloudNativeCon 2019. I'm Stu Miniman and thanks for watching theCUBE. (upbeat music)