(bright upbeat music) >> Greetings, brilliant community and thank you so much for tuning in to theCUBE here for the last three days where we've been live from Detroit, Michigan. I've had the pleasure of spending this week with Lisa Martin and John Furrier. Thank you both so much for hanging out, for inviting me into the CUBE family. It's our first show together, it's been wonderful. >> Thank you. >> You nailed it. >> Oh thanks, sweetheart. >> Great job. Great job team, well done. Free wall to wall coverage, it's what we do. We stay till everyone else-- >> Savannah: 100 percent. >> Everyone else leaves, till they pull the plug. >> Lisa: Till they turn the lights out. We're still there. >> Literally. >> Literally last night. >> Still broadcasting. >> Whatever takes to get the stories and get 'em out there at scale. >> Yeah. >> Great time. >> 33. 33 different segments too. Very impressive. John, I'm curious, you're a trend watcher and you've been at every single KubeCon. >> Yep. >> What are the trends this year? Give us the breakdown. >> I think CNCF does this, it's a hard job to balance all the stakeholders. So one, congratulations to the CNCF for another great KubeCon and CloudNativeCon. It is really hard to balance bringing in the experts who, as time goes by, seven years we've been all of, as you said, you get experts, you get seniority, and people who can be mentors, 60% new people. You have vendors who are sponsoring and there's always people complaining and bitching and moaning. They want this, they want that. It's always hard and they always do a good job of balancing it. We're lucky that we get to scale the stories with CUBE and that's been great. We had some great stories here, but it's a great community and again, they're inclusive. As I've said before, we've talked about it. This year though is an inflection point in my opinion, because you're seeing the developer ecosystem growing so fast. It's global. You're seeing events pop up, you're seeing derivative events. CNCF is at the center point and they have to maintain the culture of developer experts, maintainers, while balancing the newbies. And that's going to be >> Savannah: Mm-hmm. really hard. And they've done a great job. We had a great conversation with them. So great job. And I think it's going to continue. I think the attendance metric is a little bit of a false positive. There's a lot of online people who didn't come to Detroit this year. And I think maybe the combination of the venue, the city, or just Covid preferences may not look good on paper, on the numbers 'cause it's not a major step up in attendance. It's still bigger, but the community, I think, is going to continue to grow. I'm bullish on it. >> Yeah, I mean at least we did see double the number of people that we had in Los Angeles. Very curious. I think Amsterdam, where we'll be next with CNCF in the spring, in April. I think that's actually going to be a better pulse check. We'll be in Europe, we'll see what's going on. >> John: Totally. >> I mean, who doesn't like Amsterdam in the springtime? Lisa, what have been some of your observations? >> Oh, so many observations. The evolution of the conference, the hallway track conversations really shifting towards adjusting to the enterprise. The enterprise momentum that we saw here as well. We had on the show, Ford. >> Savannah: Yes. We had MassMutual, we had ING, that was today. Home Depot is here. We are seeing all these big companies that we know and love, become software companies right before our eyes. >> Yeah. Well, and I think we forget that software powers our entire world. And so of course they're going to have to be here. So much running on Kubernetes. It's on-prem, it's at the edge, it's everywhere. It's exciting. Woo, I'm excited. John, what do you think is the number one story? This is your question. I love asking you this question. What is the number one story out KubeCon? >> Well, I think the top story is a combination of two things. One is the evolution of Cloud Native. We're starting to see web assembly. That's a big hyped up area. It got a lot of attention. >> Savannah: Yeah. That's kind of teething out the future. >> Savannah: Rightfully so. The future of this kind of lightweight. You got the heavy duty VMs, you got Kubernetes and containers, and now this web assembly, shows a trajectory of apps, server-like environment. And then the big story is security. Software supply chain is, to me, was the number one consistent theme. At almost all the interviews, in the containers, and the workflows, >> Savannah: Very hot. software supply chain is real. The CD Foundation mentioned >> Savannah: Mm-hmm. >> they had 16,000 vulnerabilities identified in their code base. They were going to automate that. So again, >> Savannah: That was wild. >> That's the top story. The growth of open source exposes potential vulnerabilities with security. So software supply chain gets my vote. >> Did you hear anything that surprised you? You guys did this great preview of what you thought we were going to hear and see and feel and touch at KubeCon, CloudNativeCon 2022. You talked about, for example, the, you know, healthcare financial services being early adopters of this. Anything surprise either one of you in terms of what you predicted versus what we saw? Savannah, let's start with you. >> You know what really surprised me, and this is ironic, so I'm a community gal by trade. But I was really just impressed by the energy that everyone brought here and the desire to help. The thing about the open source community that always strikes me is, I mean 187 different countries participating. You've got, I believe it's something like 175,000 people contributing to the 140 projects plus that CNCF is working on. But that culture of collaboration extends far beyond just the CNCF projects. Everyone here is keen to help each other. We had the conversation just before about the teaching and the learnings that are going on here. They brought in Detroit's students to come and learn, which is just the most heartwarming story out of this entire thing. And I think it's just the authenticity of everyone in this community and their passion. Even though I know it's here, it still surprises me to see it in the flesh. Especially in a place like Detroit. >> It's nice. >> Yeah. >> It's so nice to see it. And you bring up a good point. It's very authentic. >> Savannah: It's super authentic. >> I mean, what surprised me is one, the Wasm, or web assembly. I didn't see that coming at the scale of the conversation. It sucked a lot of options out of the room in my opinion, still hyped up. But this looks like it's got a good trajectory. I like that. The other thing that surprised me that was a learning was my interview with Solo.io, Idit, and Brian Gracely, because he's a CUBE alumni and former host of theCUBE, and analyst at Wikibon, was how their go-to-market was an example of a modern company in Covid with a clean sheet of paper and smart people, they're just doing things different. They're in Slack with their customers. And I walked away with, "Wow that's like a playbook that's not, was never, in the go-to-market VC-backed company playbook." I thought that was, for me, a personal walk away saying that's important. I like how they did that. And there's a lot of companies I think could learn from that. Especially as the recession comes where partnering with customers has always been a top priority. And how they did that was very clever, very effective, very efficient. So I walked away with that saying, "I think that's going to be a standard." So that was a pleasant surprise. >> That was a great surprise. Also, that's a female-founded company, which is obviously not super common. And the growth that they've experienced, to your point, really being catalyzed by Covid, is incredibly impressive. I mean they have some massive brand name customers, Amex, BMW for example. >> Savannah: Yeah. >> Great point. >> And I interviewed her years ago and I remember saying to myself, "Wow, she's impressive." I liked her. She's a player. A player for sure. And she's got confidence. Even on the interview she said, "We're just better, we have better product." And I just like the point of view. Very customer-focused but confident. And I just took, that's again, a great company. And again, I'm not surprised that Brian Gracely left Red Hat to go work there. So yeah, great, great call there. And of course other things that weren't surprising that I predicted, Red Hat continued to invest. They continue to bring people on theCUBE, they support theCUBE but more importantly they have a good strategy. They're in that multicloud positioning. They're going to have an opportunity to get a bite at the apple. And I what I call the supercloud. As enterprises try to go and be mainstream, Cloud Native, they're going to need some help. And Red Hat is always has the large enterprise customers. >> Savannah: What surprised you, Lisa? >> Oh my gosh, so many things. I think some of the memorable conversations that we had. I love talking with some of the enterprises that we mentioned, ING Bank for example. You know, or institutions that have been around for 100 plus years. >> Savannah: Oh, yeah. To see not only how much they've innovated and stayed relevant to meet the demands of the consumer, which are only increasing, but they're doing so while fostering a culture of innovation and a culture that allows these technology leaders to really grow within the organization. That was a really refreshing conversation that I think we had. 'Cause you can kind of >> Savannah: Absolutely. think about these old stodgy companies. Nah, of course they're going to digitize. >> Thinking about working for the bank, I think it's boring. >> Right? >> Yeah. And they were talking about, in fact, those great t-shirts that they had on, >> Yeah, yeah, yeah, yeah. were all about getting more people to understand how fun it is to work in tech for ING Bank in different industries. You don't just have to work for the big tech companies to be doing really cool stuff in technology. >> What I really liked about this show is we had two female hosts. >> Savannah: Yeah. >> How about that? Come on. >> Hey, well done, well done on your recruitment there, champ. >> Yes, thank you boss. (John laughs) >> And not to mention we have a really all-star production team. I do just want to give them a little shout out. To all the wonderful folks behind the lines here. (people clapping) >> John: Brendan. Good job. >> Yeah. Without Brendan, Anderson, Noah, and Andrew, we would be-- >> Of course Frank Faye holding it back there too. >> Yeah, >> Of course, Frank. >> I mean, without the business development wheels on the ship we'd really be in an unfortunate spot. I almost just swore on television. We're not going to do that. >> It's okay. No one's regulating. >> Yeah. (all laugh) >> Elon Musk just took over Twitter. >> It was a close call. >> That's right! >> It's going to be a hellscape. >> Yeah, I mean it's, shit's on fire. So we'll just see what happens next. I do, I really want to talk about this because I think it's really special. It's an ethos and some magic has happened here. Let's talk about Detroit. Let's talk about what it means to be here. We saw so many, and I can't stress this enough, but I think it really matters. There was a commitment to celebrating place here. Lisa, did you notice this too? >> Absolutely. And it surprised me because we just don't see that at conferences. >> Yeah. We're so used to going to the same places. >> Right. >> Vegas. Vegas, Vegas. More Vegas. >> Your tone-- >> San Francisco >> (both laugh) sums up my feelings. Yes. >> Right? >> Yeah. And, well, it's almost robotic but, and the fact that we're like, oh Detroit, really? But there was so much love for this city and recognizing and supporting its residents that we just don't see at conferences. You uncovered a lot of that with your swag-savvy segments, >> Savannah: Yeah. >> And you got more of that to talk about today. >> Don't worry, it's coming. Yeah. (laughs) >> What about you? Have you enjoyed Detroit? I know you hadn't been here in a long time, when we did our intro session. >> I think it's a bold move for the CNCF to come here and celebrate. What they did, from teaching the kids in the city some tech, they had a session. I thought that was good. >> Savannah: Loved that. I think it was a risky move because a lot of people, like, weren't sure if they were going to fly to Detroit. So some say it might impact the attendance. I thought they did a good job. Their theme, Road Ahead. Nice tie in. >> Savannah: Yeah. And so I think I enjoyed Detroit. The weather was great. It didn't rain. Nice breeze outside. >> Yeah. >> The weather was great, the restaurants are phenomenal. So Detroit's a good city. I missed some hockey games. I'd love to see the Red Wings play. Missed that game. But we always come back. >> I think it's really special. I mean, every time I talked to a company about their swag, that had sourced it locally, there was a real reason for this story. I mean even with Kasten in that last segment when I noticed that they had done Carhartt beanies, Carhartt being a Michigan company. They said, "I'm so glad you noticed. That's why we did it." And I think that type of, the community commitment to place, it all comes back to community. One of the bigger themes of the show. But that passion and that support, we need more of that. >> Lisa: Yeah. >> And the thing about the guests we've had this past three days have been phenomenal. We had a diverse set of companies, individuals come on theCUBE, you know, from Scott Johnston at Docker. A really one on one. We had a great intense conversation. >> Savannah: Great way to kick it off. >> We shared a lot of inside baseball, about Docker, super important company. You know, impressed with companies like Platform9 it's been around since the OpenStack days who are now in a relevant position. Rafi Systems, hot startup, they don't have a lot of resources, a lot of guerilla marketing going on. So I love to see the mix of startups really contributing. The big players are here. So it's a real great mix of companies. And I thought the interviews were phenomenal, like you said, Ford. We had, Kubia launched on theCUBE. >> Savannah: Yes. >> That's-- >> We snooped the location for KubeCon North America. >> You did? >> Chicago, everyone. In case you missed it, Bianca was nice enough to share that with us. >> We had Sarbjeet Johal, CUBE analyst came on, Keith Townsend, yesterday with you guys. >> We had like analyst speed dating last night. (all laugh) >> How'd that go? (laughs) >> It was actually great. One of the things that they-- >> Did they hug and kiss at the end? >> Here's the funny thing is that they were debating the size of the CNC app. One thinks it's too big, one thinks it's too small. And I thought, is John Goldilocks? (John laughs) >> Savannah: Yeah. >> What is John going to think about that? >> Well I loved that segment. I thought, 'cause Keith and Sarbjeet argue with each other on Twitter all the time. And I heard Keith say before, he went, "Yeah let's have it out on theCUBE." So that was fun to watch. >> Thank you for creating this forum for us to have that kind of discourse. >> Lisa: Yes, thank you. >> Well, it wouldn't be possible without the sponsors. Want to thank the CNCF. >> Absolutely. >> And all the ecosystem partners and sponsors that make theCUBE possible. We love doing this. We love getting the stories. No story's too small for theCUBE. We'll go with it. Do whatever it takes. And if it wasn't for the sponsors, the community wouldn't get all the great knowledge. So, and thank you guys. >> Hey. Yeah, we're, we're happy to be here. Speaking of sponsors and vendors, should we talk a little swag? >> Yeah. >> What do you guys think? All right. Okay. So now this is becoming a tradition on theCUBE so I'm very delighted, the savvy swag segment. I do think it's interesting though. I mean, it's not, this isn't just me shouting out folks and showing off t-shirts and socks. It's about standing out from the noise. There's a lot of players in this space. We got a lot of CNCF projects and one of the ways to catch the attention of people walking the show floor is to have interesting swag. So we looked for the most unique swag on Wednesday and I hadn't found this yet, but I do just want to bring it up. Oops, I think I might have just dropped it. This is cute. Is, most random swag of the entire show goes to this toothbrush. I don't really have more in terms of the pitch there because this is just random. (Lisa laughs) >> But so, everyone needs that. >> John: So what's their tagline? >> And you forget these. >> Yeah, so the idea was to brush your cloud bills. So I think they're reducing the cost of-- >> Kind of a hygiene angle. >> Yeah, yeah. Very much a hygiene angle, which I found a little ironic in this crowd to be completely honest with you. >> John: Don't leave the lights on theCUBE. That's what they say. >> Yeah. >> I mean we are theCUBE so it would be unjust of me not to show you a Rubik's cube. This is actually one of those speed cubes. I'm not going to be able to solve this for you with one hand on camera, but apparently someone did it in 17 seconds at the booth. Knowing this audience, not surprising to me at all. Today we are, and yesterday, was the t-shirt contest. Best t-shirt contest. Today we really dove into the socks. So this is, I noticed this trend at KubeCon in Los Angeles last year. Lots of different socks, clouds obviously a theme for the cloud. I'm just going to lay these out. Lots of gamers in the house. Not surprising. Here on this one. >> John: Level up. >> Got to level up. I love these 'cause they say, "It's not a bug." And anyone who's coded has obviously had to deal with that. We've got, so Star Wars is a huge theme here. There's Lego sets. >> John: I think it's Star Trek. But. >> That's Star Trek? >> John: That's okay. >> Could be both. (Lisa laughs) >> John: Nevermind, I don't want to. >> You can flex your nerd and geek with us anytime you want, John. I don't mind getting corrected. I'm all about, I'm all about the truth. >> Star Trek. Star Wars. Okay, we're all the same. Okay, go ahead. >> Yeah, no, no, this is great. Slim.ai was nice enough to host us for dinner on Tuesday night. These are their lovely cloud socks. You can see Cloud Native, obviously Cloud Native Foundation, cloud socks, whole theme here. But if we're going to narrow it down to some champions, I love these little bee elephants from Raft. And when I went up to these guys, I actually probably would've called these my personal winner. They said, again, so community focused and humble here at CNCF, they said that Wiz was actually the champion according to the community. These unicorn socks are pretty excellent. And I have to say the branding is flawless. So we'll go ahead and give Wiz the win on the best sock contest. >> John: For the win. >> Yeah, Wiz for the win. However, the thing that I am probably going to use the most is this really dope Detroit snapback from Kasten. So I'm going to be rocking this from now on for the rest of the segment as well. And I feel great about this snapback. >> Looks great. Looks good on you. >> Yeah. >> Thanks John. (John laughs) >> So what are we expecting between now and KubeCon in Amsterdam? >> Well, I think it's going to be great to see how they, the European side, it's a chill show. It's great. Brings in the European audience from the global perspective. I always love the EU shows because one, it's a great destination. Amsterdam's going to be a great location. >> Savannah: I'm pumped. >> The American crowd loves going over there. All the event cities that they choose are always awesome. I missed Valencia cause I got Covid. I'm really bummed about that. But I love the European shows. It's just a little bit, it's high intensity, but it's the European chill. They got a little bit more of that siesta vibe going on. >> Yeah. >> And it's just awesome. >> Yeah, >> And I think that the mojo that carried throughout this week, it's really challenging to not only have a show that's five days, >> but to go through all week, >> Savannah: Seriously. >> to a Friday at 4:00 PM Eastern Time, and still have the people here, the energy and all the collaboration. >> Savannah: Yeah. >> The conversations that are still happening. I think we're going to see a lot more innovation come spring 2023. >> Savannah: Mm-hmm. >> Yeah. >> So should we do a bet, somebody's got to buy dinner? Who, well, I guess the folks who lose this will buy dinner for the other one. How many attendees do you think we'll see in Amsterdam? So we had 4,000, >> Oh, I'm going to lose this one. >> roughly in Los Angeles. Priyanka was nice enough to share with us, there was 8,000 here in Detroit. And I'm talking in person, we're not going to meddle this with the online. >> 6500. >> Lisa: I was going to say six, six K. >> I'm going 12,000. >> Ooh! >> I'm going to go ahead and go big I'm going to go opposite Price Is Right. >> One dollar. >> Yeah. (all laugh) That's exactly where I was driving with it. I'm going, I'm going absolutely all in. I think the momentum here is building. I think if we look at the numbers from-- >> John: You could go Family Feud >> Yeah, yeah, exactly. And they mentioned that they had 11,000 people who have taken their Kubernetes course in that first year. If that's a benchmark and an indicator, we've got the veteran players here. But I do think that, I personally think that the hype of Kubernetes has actually preceded adoption. If you look at the data and now we're finally tipping over. I think the last two years we were on the fringe and right now we're there. It's great. (voice blares loudly on loudspeaker) >> Well, on that note (all laugh) On that note, actually, on that note, as we are talking, so I got to give cred to my cohosts. We deal with a lot of background noise here on theCUBE. It is a live show floor. There's literally someone on an e-scooter behind me. There's been Pong going on in the background. The sound will haunt the three of us for the rest of our lives, as well as the production crew. (Lisa laughs) And, and just as we're sitting here doing this segment last night, they turned the lights off on us, today they're letting everyone know that the event is over. So on that note, I just want to say, Lisa, thank you so much. Such a warm welcome to the team. >> Thank you. >> John, what would we do without you? >> You did an amazing job. First CUBE, three days. It's a big show. You got staying power, I got to say. >> Lisa: Absolutely. >> Look at that. Not bad. >> You said it on camera now. >> Not bad. >> So you all are stuck with me. (all laugh) >> A plus. Great job to the team. Again, we do so much flow here. Brandon, Team, Andrew, Noah, Anderson, Frank. >> They're doing our hair, they're touching up makeup. They're helping me clean my teeth, staying hydrated. >> We look good because of you. >> And the guests. Thanks for coming on and spending time with us. And of course the sponsors, again, we can't do it without the sponsors. If you're watching this and you're a sponsor, support theCUBE, it helps people get what they need. And also we're do a lot more segments around community and a lot more educational stuff. >> Savannah: Yeah. So we're going to do a lot more in the EU and beyond. So thank you. >> Yeah, thank you. And thank you to everyone. Thank you to the community, thank you to theCUBE community and thank you for tuning in, making it possible for us to have somebody to talk to on the other side of the camera. My name is Savannah Peterson for the last time in Detroit, Michigan. Thanks for tuning into theCUBE. >> Okay, we're done. (bright upbeat music)

>>Hello everyone, and welcome back to the Cube's Live coverage of Cuban here in Motor City, Michigan. My name is Savannah Peterson and I'm delighted to be joined for this segment by my co-host Lisa Martin. Lisa, how you doing? Good. >>We are, we've had such great energy for three days, especially on a Friday. Yeah, that's challenging to do for a tech conference. Go all week, push through the end of day Friday. But we're here, We're excited. We have a great conversation coming up. Absolutely. A little of our alumni is back with us. Love it. We have a great conversation about learning. >>There's been a lot of learning this week, and I cannot wait to hear what these folks have to say. Please welcome Tom and Victoria from Cast by Beam. You guys are swag up very well. You've got the Fanny pack. You've got the vest. You even were nice enough to give me a Carhartt Beanie. Carhartt being a Michigan company, we've had so much love for Detroit and, and locally sourced swag here. I've never seen that before. How has the week been for you? >>The week has been amazing, as you can say by my voice probably. >>So the mic helps. Don't worry. You're good. >>Yeah, so, So we've been talking to tons and tons of people, obviously some vendors, partners of ours. That was great seeing all those people face to face again, because in the past years we haven't really been able to meet up with those people. But then of course, also a lot of end users and most importantly, we've met a lot of people that wanted to learn Kubernetes, that came here to learn Kubernetes, and we've been able to help them. So feel very satisfied about that. >>When we were at VMware explorer, Tom, you were on the program with us, just, I guess that was a couple of months ago. I'm listening track. So many events are coming up. >>Time is a loop. It's >>Okay. It really is. You, you teased some new things coming from a learning perspective. What is going on there? >>All right. So I'm happy that you link back to VMware explorer there because Yeah, I was so excited to talk about it, but I couldn't, and it was frustrating. I knew it was coming up. That was was gonna be awesome. So just before Cuban, we launched Cube Campus, which is the rebrand of learning dot cast io. And Victoria is the great mind behind all of this, but what the gist of it, and then I'll let Victoria talk a little bit. The gist of Cube Campus is this all started as a small webpage in our own domain to bring some hands on lab online and let people use them. But we saw so many people who were interested in those labs that we thought, okay, we have to make this its own community, and this should not be a branded community or a company branded community. >>This needs to be its own thing because people, they like to be in just a community environment without the brand from the company being there. So we made it completely independent. It's a Cube campus, it's still a hundred percent free and it's still the That's right. Only platform where you actually learn Kubernetes with hands on labs. We have 14 labs today. We've been creating one per month and we have a lot of people on there. The most exciting part this week is that we had our first learning day, but before we go there, I suggest we let Victoria talk a little bit about that user experience of Cube Campus. >>Oh, absolutely. So Cube Campus is, and Tom mentioned it's a one year old platform, and we rebranded it specifically to welcome more and, you know, embrace this Kubernetes space total as one year anniversary. We have over 11,000 students and they've been taking labs Wow. Over 7,000. Yes. Labs taken. And per each user, if you actually count approximation, it's over three labs, three point 29. And I believe we're growing as per user if you look at the numbers. So it's a huge success and it's very easy to use overall. If you look at this, it's a number one free Kubernetes learning platform. So for you user journey for your Kubernetes journey, if you start from scratch, don't be afraid. That's we, we got, we got it all. We got you back. >>It's so important and, and I'm sure most of our audience knows this, but the, the number one challenge according to Gartner, according to everyone with Kubernetes, is the complexity. Especially when you're getting harder. I think it's incredibly awesome that you've decided to do this. 11,000 students. I just wanna settle on that. I mean, in your first year is really impressive. How did this become, and I'm sure this was a conversation you two probably had. How did this become a priority for CAST and by Beam? >>I have to go back for that. To the last virtual only Cuban where we were lucky enough to have set up a campaign. It was actually, we had an artist that was doing caricatures in a Zoom room, and it gave us an opportunity to actually talk to people because the challenge back in the days was that everything virtual, it's very hard to talk to people. Every single conversation we had with people asking them, Why are you at cu com virtual was to learn Kubernetes every single conversation. Yeah. And so that was, that is one data point. The other data point is we had one lab to, to use our software, and that was extremely popular. So as a team, we decided we should make more labs and not just about our product, but also about Kubernetes. So that initial page that I talked about that we built, we had three labs at launch. >>One was to learn install Kubernetes. One was to build a first application on Kubernetes, and then a third one was to learn how to back up and restore your application. So there was still a little bit of promoting our technology in there, but pretty soon we decided, okay, this has to become even more. So we added storage, we added security and, and a lot more labs. So today, 14 labs, and we're still adding one every month. The next step for the labs is going to be to involve other partners and have them bring their technologies in the lab. So that's our user base can actually learn more about Kubernetes related technologies and then hopefully with links to open source tools or free software tools. And it's, it's gonna continue to be a, a learning experience for Kubernetes. I >>Love how this seems to be, have been born out of the pandemic in terms of the inability to, to connect with customers, end users, to really understand what their challenges are, how do we help you best? But you saw the demand organically and built this, and then in, in the first year, not only 11,000 as Victoria mentioned, 11,000 users, but you've almost quadrupled the number of labs that you have on the platform in such a short time period. But you did hands on lab here, which I know was a major success. Talk to us about that and what, what surprised you about Yeah, the appetite to learn that's >>Here. Yeah. So actually I'm glad that you relay this back to the pandemic because yes, it was all online because it was still the, the tail end of the pandemic, but then for this event we're like, okay, it's time to do this in person. This is the next step, right? So we organized our first learning day as a co-located event. We were hoping to get 60 people together in a room. We did two labs, a rookie and a pro. So we said two times 30 people. That's our goal because it's really, it's competitive here with the collocated events. It's difficult >>Bringing people lots going on. >>And why don't I, why don't I let Victoria talk about the success of that learning day, because it was big part also her help for that. >>You know, our main goal is to meet expectations and actually see the challenges of our end user. So we actually, it also goes back to what we started doing research. We saw the pain points and yes, it's absolutely reflecting, reflecting on how we deal with this and what we see. And people very appreciative and they love platform because it's not only prerequisites, but also hands on lab practice. So, and it's free again, it's applied, which is great. Yes. So we thought about the user experience, user flow, also based, you know, the product when it's successful and you see the result. And that's where we, can you say the numbers? So our expectation was 60 >>People. You're kinda, you I feel like a suspense is starting killing. How many people came? >>We had over 350 people in our room. Whoa. >>Wow. Wow. >>And small disclaimer, we had a little bit of a technical issue in the beginning because of the success. There was a wireless problem in the hotel amongst others. Oh geez. So we were getting a little bit nervous because we were delayed 20 minutes. Nobody left that, that's, I was standing at the door while people were solving the issues and I was like, Okay, now people are gonna walk out. Right. Nobody left. Kind >>Of gives me >>Ose bump wearing that. We had a little reception afterwards and I talked to people, sorry about the, the disruption that we had under like, no, we, we are so happy that you're doing this. This was such a great experience. Castin also threw party later this week at the party. We had people come up to us like, I was at your learning day and this was so good. Thank you so much for doing this. I'm gonna take the rest of the classes online now. They love it. Really? >>Yeah. We had our instructors leading the program as well, so if they had any questions, it was also address immediately. So it was a, it was amazing event actually. I'm really grateful for people to come actually unappreciated. >>But now your boss knows how you can blow out metrics though. >>Yeah, yeah, yeah, yeah. Gonna >>Raise Victoria. >>Very good point. It's a very >>Good point. I can >>Tell. It's, it's actually, it's very tough to, for me personally, to analyze where the success came from. Because first of all, the team did an amazing job at setting the whole thing up. There was food and drinks for everybody, and it was really a very nice location in a hotel nearby. We made it a colocated event and we saw a lot of people register through the Cuban registration website. But we've done colocated events before and you typically see a very high no-show rate. And this was not the case right now. The a lot of, I mean the, the no-show was actually very low. Obviously we did our own campaign to our own database. Right. But it's hard to say like, we have a lot of people all over the world and how many people are actually gonna be in Detroit. Yeah. One element that also helped, I'm actually very proud of that, One of the people on our team, Thomas Keenan, he reached out to the local universities. Yes. And he invited students to come to learning day as well. I don't think it was very full with students. It was a good chunk of them. So there was a lot of people from here, but it was a good mix. And that way, I mean, we're giving back a little bit to the universities versus students. >>Absolutely. Much. >>I need to, >>There's a lot of love for Detroit this week. I'm all about it. >>It's amazing. But, but from a STEM perspective, that's huge. We're reaching down into that community and really giving them the opportunity to >>Learn. Well, and what a gateway for Castin. I mean, I can easily say, I mean, you are the number, we haven't really talked about casting at all, but before we do, what are those pins in front of you? >>So this is a physical pain. These are physical pins that we gave away for different programs. So people who took labs, for example, rookie level, they would get this p it's a rookie. >>Yes. I'm gonna hold this up just so they can do a little close shot on if you want. Yeah. >>And this is PR for, it's a, it's a next level program. So we have a program actually for IS to beginners inter intermediate and then pro. So three, three different levels. And this one is for Helman. It's actually from previous. >>No, Helmsman is someone who has taken the first three labs, right? >>Yes, it is. But we actually had it already before. So this one is, yeah, this one is, So we built two new labs for this event and it was very, very great, you know, to, to have a ready absolutely new before this event. So we launched the whole website, the whole platform with new labs, additional labs, and >>Before an event, honestly. Yeah. >>Yeah. We also had such >>Your expression just said it all. Exactly. >>You're a vacation and your future. I >>Hope so. >>We've had a couple of rough freaks. Yeah. This is part of it. Yeah. So, but about those labs. So in the classroom we had two, right? We had the, the, the rookie and the pro. And like I said, we wanted an audience for both. Most people stayed for both. And there were people at the venue one hour before we started because they did not want to miss it. Right. And what that chose to me is that even though Cuban has been around for a long time, and people have been coming back to this, there is a huge audience that considers themselves still very early on in their Kubernetes journey and wants to take and, and is not too proud to go to a rookie class for Kubernetes. So for us, that was like, okay, we're doing the right thing because yeah, with the website as well, more rookie users will keep, keep coming. And the big goal for us is just to accelerate their Kubernetes journey. Right. There's a lot of platforms out there. One platform I like as well is called the tech world with nana, she has a lot of instructional for >>You. Oh, she's a wonderful YouTuber. >>She, she's, yeah, her following is amazing. But what we add to this is the hands on part. Right? And, and there's a lot of auto resources as well where you have like papers and books and everything. We try to add those as well, but we feel that you can only learn it by doing it. And that is what we offer. >>Absolutely. Totally. Something like >>Kubernetes, and it sounds like you're demystifying it. You talked about one of the biggest things that everyone talks about with respect to Kubernetes adoption and some of the barriers is the complexity. But it sounds to me like at the, we talked about the demand being there for the hands on labs, the the cube campus.io, but also the fact that people were waiting an hour early, they're recognizing it's okay to raise, go. I don't really understand this. Yeah. In fact, another thing that I heard speaking of, of the rookies is that about 60% of the attendees at this year's cube con are Yeah, we heard that >>Out new. >>Yeah. So maybe that's smell a lot of those rookies showed up saying, >>Well, so even >>These guys are gonna help us really demystify and start learning this at a pace that works for me as an individual. >>There's some crazy macro data to support this. Just to echo this. So 85% of enterprise companies are about to start making this transition in leveraging Kubernetes. That means there's only 15% of a very healthy, substantial market that has adopted the technology at scale. You are teaching that group of people. Let's talk about casting a little bit. Number one, Kubernetes backup, 900% growth recently. How, how are we managing that? What's next for you, you guys? >>Yeah, so growth last year was amazing. Yeah. This year we're seeing very good numbers as well. I think part of the explanation is because people are going into production, you cannot sell back up to a company that is not in production with their right. With their applications. Right? So what we are starting to see is people are finally going into production with their Kubernetes applications and are realizing we have to back this up. The other trend that we're seeing is, I think still in LA last year we were having a lot of stateless first estate full conversations. Remember containers were created for stateless applications. That's no longer the case. Absolutely. But now the acceptance is there. We're not having those. Oh. But we're stateless conversations because everybody runs at least a database with some user data or application data, whatever. So all Kubernetes applications need to be backed up. Absolutely. And we're the number one product for that. >>And you guys just had recently had a new release. Yes. Talk to us a little bit about that before we wrap. It's new in the platform and, and also what gives you, what gives cast. And by being that competitive advantage in this new release, >>The competitive advantage is really simple. Our solution was built for Kubernetes. With Kubernetes. There are other products. >>Talk about dog fooding. Yeah. Yeah. >>That's great. Exactly. Yeah. And you know what, one of our successes at the show is also because we're using Kubernetes to build our application. People love to come to our booth to talk to our engineers, who we always bring to the show because they, they have so much experience to share. That also helps us with ems, by the way, to, to, to build those labs, Right? You need to have the, the experience. So the big competitive advantage is really that we're Kubernetes native. And then to talk about 5.5, I was going like, what was the other part of the question? So yeah, we had 5.5 launched also during the show. So it was really a busy week. The big focus for five five was simplicity. To make it even easier to use our product. We really want people to, to find it easy. We, we were using, we were using new helm charts and, and, and things like that. The second part of the launch was to do even more partner integrations. Because if you look at the space, this cloud native space, it's, you can also attest to that with, with Cube campus, when you build an application, you need so many different tools, right? And we are trying to integrate with all of those tools in the most easy and most efficient way so that it becomes easy for our customers to use our technology in their Kubernetes stack. >>I love it. Tom Victoria, one final question for you before we wrap up. You mentioned that you have a fantastic team. I can tell just from the energy you two have. That's probably the truth. You also mentioned that you bring the party everywhere you go. Where are we all going after this? Where's the party tonight? Yeah. >>Well, let's first go to a ballgame tonight. >>The party's on the court. I love it. Go Pistons. >>And, and then we'll end up somewhere downtown in a, in a good club, I guess. >>Yeah. Yeah. Well, we'll see how the show down with the hawks goes. I hope you guys make it to the game. Tom Victoria, thank you so much for being here. We're excited about what you're doing. Lisa, always a joy sharing the stage with you. My love. And to all of you who are watching, thank you so much for tuning into the cube. We are wrapping up here with one segment left in Detroit, Michigan. My name's Savannah Peterson. Thanks for being here.

>> Narrator: Live from Las Vegas, it's theCUBE covering IBM Think 2018 brought to you by IBM. >> We're back at IBM Think 2018. This is theCUBE the leader and live tech coverage. My name is Dave Vellante and I'm here with my cohost Peter Burst. Day two of our wall to wall coverage of IBM's inaugural Think conference. Rajesh Nambiar is here, he's the general manager of global business services for application services within IBM. Thanks for coming on theCUBE. >> Thank you for having me here. >> So how's this event going for you? You're in from Singapore. We were saying you must love the fact that IBM's consolidated a lot of it's major events in one place. You get a lot done in a week. >> Absolutely, I think this is four or five days that we're going to be here. Phenomenal amount of energy, I mean when you go around you can see that. I think as you said, combining some of the events it's made it even more interesting for us. I'll be meeting more people, more clients, more productive session for sure. >> So let's talk about what you do with application services and then we really want to get in to one of the themes that Jenny hit on today which is incumbent disruptors and competing from the core of your proprietary data. So let's get in to it. Start with your organization and what you guys do. >> Absolutely, so as you mentioned and I do the application services for GBS in IBM. Within application services I think we focus on application development and management which is a large area for us and as you know that IBM has been managing applications for many, many large clients over the period of time and it's a very large portfolio for IBM. What we see truly is enterprises as you saw and they are going to have enormous amount of issues with the new age companies if you may, all of the new companies which are sort of coming out. You can call them bond digital or bond in cloud or uberization of the organizations, whatever. So you'd find that the enterprises are going to have significant issues maintaining the company advantage over a period of time. And one of the ways they could sort of regain the leadership or company advantage would be by ensuring that they are digitally reinventing themselves. The problem is, I think as Forbes said recently in an article around saying that, about 80 percent of the digital transformation projects really fail with multiple reasons as to why they fail. I want to argue saying that one of the, and you heard from Jenny this morning, that you know you have the business architecture and the technology architecture. If we focus on the technology for second, you would find that many of these new incumbents that you mentioned will, they try to compete purely on the digital side of the equation. They will have a harder chance or they might not even get where they want to go. And we want to argue saying that if they kind of pay attention to the core they have, and I want to sort of define what this core and digital is going to be, so think of it this way, I mean core is what, if any company has been around for awhile, then they would of had a significant amount of core systems, systems of records if you want to call it where they have the business process embedded into that. They have the customer data embedded into that. Now what's happening on the other side, of course everybody wants to get there, the whole digital dimension, on the digital side of the equation you do have systems of engagement, where you truly understand and engage, I want to say customers but then again also have employees of your organization. So you're going to engage them in the last mile if you may. What touches the customer, touches your employees, that's what we call systems of engagement in the digital. Now, organizations tend to see these two as two different things and if you do not build your digital eco system, leveraging what you have in core, I believe that the chances of you failing in your digital transformation are very, very high. Why is that? Because I believe the intersection of these two worlds if you may, the core and the digital, is not that easy for people to leverage and I believe that we as a company, we help our clients sort of leverage that intersection if you may. >> Okay so, where do you start? Is it application modernization? Is it allowing them to develop applications that are more sort of more native as you say? When you talk to customers where do you see the starting point? >> Okay so, when you look at these two fundamentally there are synergies between these two worlds and they are discouraged. Synergies are natural why? Because as I mentioned before, in the core or in the systems of records you'll find business processes getting embedded, customers data getting embedded. And then on the other side of the digital system, you always have the user experience which is what we all want to try. I mean the user experience is all about everything. I was talking to a bank recently (foreign name). So they said, we built this phenomenally wonderful user friendly mobile app for our customers and what happened was the app was fantastic and it was great user experience and everything was fine, he just add for every transaction it took like a minute for the balance to show up on the mobile app. That's not what he wanted because why is that? Because your focusing on the digital only. The fact that it just go to your core systems, get the customer data and bring it back to the watch app or the mobile app or whatever, that wasn't the plan that I weighed and hence my point being that if you look at the synergies which is great, there are a lot of discordance because the way that all systems are being built is very different. Maybe you're using a waterfall. The new systems are getting built in a different way. If you leverage the synergies, manage the discordant in a nicer way. A great example would be, so do you have micro services coming out of your core systems to enable your digital systems. You have the right API's getting built from the core systems to enable your digital systems. If you're able to manage this intersection well, then I think you have a play and that's how I believe that we should. So again to your point, do you modernize? I believe you do the three things to get the synergy right. One would be you are to optimize your core systems for efficiency because more and more the systems get older and older. You're going to have challenges in maintaining them, more expensive to maintain them, so you optimize those systems for efficiency. Then you modernize them to build in or enable new capability. So second, as I said modernize, what you really do, you're making sure that it is easier for the digital systems to get to you, to understand what you're doing, to get the customer data, so that is a modernized space. The third is that you have to innovate sort of co create if you may and make sure that you're able to build those newer systems, digital systems using the core and enabling the core for growth. So if you had an organization, if you want growth, you're not going to get it if you don't do these three things in my opinion. >> So Rajesh, many years ago I did a research project for a client and we looked very closely at the consequences of increasing the functionality and automation in systems of engagement and how that drove work back in the core and we found that every success of generation of enhancement on the systems of engagement, drove the number of transactions back at the core sevenfold. Are you seeing relationships like that? Is there rules of thumbs that people should use now as their systems of engagement get even more powerful, more human friendly? What is the new kind of expectation these days? >> So the issue is definitely what you said. I mean for every about seven or eight times is what you want to drive the, for every single transaction which is rising out systems of engagement. However, one of the way to make it more efficient when the systems of records, which is the core systems if you may, is by using the modern, stuff we'll be talking about, if you have designed your core systems and enabled micro services in the right way, maybe instead of having seven or eight transactions, you could be able to do that in two or three. Similarly >> Peter: Unstage them. >> Unstage them, yeah in a certain way so that you're not getting into the performance issue which I talked about in this banking example as you know, you don't want to build a wonderful digital app but having that to go through a significant performance issue over the period of time. So that is one of the things. The other important element of what he just now said is also the talent piece of it. We underestimate, I think, as we said, one of the reasons why many of these engagements fail is also because people don't think talent is a big deal in a lot of this. Because when you really see, if you're a big company, been around for awhile, you have a very strong core, and your people in the IT organization are going to be wired somewhat to the processes which are going to be sort of the ordeal if you may. And how do you move to this new world of digital? So there is a fundamental difference from the talent point of view. Two things, as an organization you're moving from process centric to user centric. Now you want to build something for your customer, for your employee. When you do that the talent base, of course their minds have changed, but also a simple example, we always hire people for skills. Maybe still, some companies still do, for skills. But I believe that's a passe because you know what do you now need is a tenacity for learnability or tenacity for a life long learning for the people whom you're hiring. Not necessarily a skill that you value today because what happens in today's world, after six months that skill is no longer valuable for you. So what do you do with them? But if you have a tenacity for life long learning, the ability for you to pick up new skills and then transform yourself will be so high that you're not stuck with people who are all skills for a long period of time. >> I was talking to a senior, a guy who owns development and he said one of the biggest impacts of open source over the last few years was that it brought the notion of responsibility, recognition, reputation, and change the way that the evolvers talk about collaboration with each other, not just in the open source world but overall. I think collaboration and new collaboration agile also has to be part of the equation. What do you think? >> Well without a question. In fact, I was about to say, collaboration's very, very key because again, when you move from process interviews as intrigue, you also find, traditionally organizations are very role based, so everybody had a role. I'm a developer, I'm a tester, I'm a architect. But in the new world, this is going to be changing into maybe parts of people who are sort of working on a garage metal. Everybody does everything. You have a smaller group of people who are able to evaluate something very, very quick and in an agile fashion as opposed to the traditional way of saying, I'm sort of role based, I have an organization and that's how they operate. So I think there's significant difference and again, I would probably say to leverage the talent for the newer market. Again there are about two or three things that one could potentially do. One would clearly be this learnability. Skills are no longer what is valued, it's the learnability. The ability for you to sort of quickly move from one to another would be valued. Second would be diversity of skills. Today we hire more people with user experience, with psychology major. You would of never thought of this 10 years ago. We never hired anybody from art school but we do that today because of... >> I was really happy. My son's a music major. >> My son is a psychology major, I was just telling you in the University of Colorado. So they get hired probably as well as already the STEM students are going to be, so that's good. (laughing) And the last one is of course, I have this notion called digital label . I don't know if you've heard this before. And Jenny talked about it today. So you're going to have man and machine, when you do that, automation is a great influencer in all of this. I think there are going to be the digital label and the human label are going to co exist. So we're calling it hybrid label. So any task that you're going to do, we will have people which is sort of high capability now, leveraging watts, which is a digital label. So that's another important thing in the talent market. >> And the laborer increasingly requires sort of multi tool skills not only domain expertise but also digital skills. >> Rajesh: Absolutely >> At least being able to understand how the leverage, the machine intelligence. I want to ask you, and I know Peter you got to go soon. But this trend with IOT, Blockchain, we saw the IV and Maersk example today where they're attacking inefficiencies where there's a third party trust involved and it's creating a trustless system. Do you see a trend toward sort of putting token economics embedded inside of applications, things like Blockchain, increasingly going into core applications? Is that a trend you're seeing yet? >> Yes, yes, I think not as much as we would like to see but I think it's beginning to sort of level up in a period of time. I think Blockchain is still, as I said, there's a more in the experimentation phase, and there are a few companies who have leveraged fully. Great example is as you saw this morning with what we're doing with the APMM Maersk, the fact that we're able to do the distribution systems within shipping. And any radio finding that there's going to be a significant amount of paperwork or transactional arrangements that are being done outside of the normal systems. I think Blockchain would be a great way to solve this issue. >> I want to tease your session a little bit. You're going talk, you got a CIO panel, what is that? >> Well the talk is actually going to be I think unlocking the value of the core system. So there's going to be something similar to what we talked about. We've got great session with three CIO's who are going to be on the panel. We're going to have the Carhartt CIO John Hill is going to be on the panel, and they've done a lot of good work in terms of truly making sure that they understood that if they don't level the core they can't really get to the digital. >> Was that CarHartt? >> Carhartt, yes. >> The only brand I wear. >> Really? (laughing) >> They'll be interesting, then KLM with (mumbling) with their history of the core that they've had for several years and how they're really moving into the new digital era and then being sort of a customer friendly airline if you may, so he's going to talk about some of that. And then we also have the TPX which is the communications organization which they've done gone through about 12 acquisitions over the last 12 years, so one a year pretty much. How are they integrating all of those companies and how are they really putting them together into sort of one system. >> Peter: And when is that session? >> That session's on Thursday morning at 11:30, I hope you guys are there to watch that. I'm worried because it's the last day. >> It's a getaway day but listen, a good day to go down and check it out because that notion of what incumbents should be doing and competing from the core is very, very important idea. So Rajesh thanks for coming on theCUBE and explaining that. Best of luck to you tomorrow and great to see you. >> Thank you so much, thank you. >> Alright, keep it right there buddy. We'll be back with our next guest. This is CUBE, you're watching live from IBM Think 2018. We'll be right back. (upbeat music)