James Bion, DXC Technology | VMware Explore 2022
(upbeat music) >> Good afternoon. theCUBE is live at VMware Explorer. Lisa Martin here in San Francisco with Dave Nicholson. This is our second day of coverage talking all things VMware and it's ecosystem. We're excited to welcome from DXC Technology, James Bion, Hybrid Cloud and Multi Cloud Offering manager to have a conversation next. Welcome to the program. >> Thank you very much. >> Welcome. >> Talk to us a little bit about before we get into the VMware partnership, what's new at DXC? What's going on? >> So DXC is really evolving and revitalizing into more of a cloud orientated company. So we're already driving change in our customers at the moment. We take them on that cloud journey, but we're taking them in the right way, in a structured mannered way. So we are really excited about it, we're kicking off our Cloud First type, Cloud Right sort of story and helping customers on that journey. >> Yesterday in the keynote, VMware was talking about customers are on this Cloud chaos phase, they want to get to Cloud Smart. You're saying they want to get to Cloud Right. Talk to us about what DXC Cloud Right is, what does it mean? What does it enable businesses to achieve? >> That's a very good question. So DXC has come up with this concept of Cloud Right, we looked at it from a services and outcome. So what do customers want to achieve? And how do we get it successfully? This is not a technology conversation, this is about putting the right workloads at the right place, at the right time, at the right cost to get the right value for your business. It's not about just doing it for the sake of doing it, okay. There's a lot of changes it's not technology only you've got to change how people operate. You've got to work through the organizational change. You need to ensure that you have the right security in place to maintain it. And it's about value, really about value proposition. So we don't just focus on cost, we focus on operations of it, we focus on security of it. We focus on ensuring the value proposition of it and putting not just for one Cloud, it's the right place. Big focus on Hybrid and Multi Cloud solutions in particular, we're very excited about what's happening with VMware Cloud on maybe AWS or et cetera because we see there a real dynamic change for our customers where they can transition across to the right Cloud services, at the right time, at the right place, but minimal disruption to the actual operation of their business. Very easy to move a workload into that place using the same skilled resources, the same tools, the same environment that you have had for many years, the same SLAs. Customers don't want a variance in their SLAs, they just want an outcome at a right price and the right time. >> Right, what are some of the things going on with the VMware partnership and anything you know, here we are at this the event called the theme is "The Center of the Multi Cloud Universe", which I keep saying sounds like a Marvel movie, I think there needs to be some superheroes here. But how is DXC working with VMware to help customers that are in Multi Cloud by default, not by design? >> That's a very good one. So DXC works jointly with VMware for more than a thousand clients out there. Wide diversity of different clients. We go to market together, we work collaboratively to put roadmaps in place for our clients, it's a unified team. On top of that, we have an extremely good VMware practice, joint working VMware team working directly with DXC dedicated resources and we deliver real value for clients. For example, we have a customer experience zone, we have a customer innovation zone so we can run proof of concepts on all the different VMware technologies for customers. If they want to try something different, try and push the boundaries a little bit with the VMware products, we can do that for them. But at the end of the day we deliver outcome based services. We are not there to deliver a piece of software, but a technology which show the customer the value of the service that they've been receiving within that. So we bring the VMware fantastic technologies in and then we bring the DXC managed services which we do so well and we look after our customers and do the right thing for our customers. >> So what does the go-to market strategy look like from a DXC perspective? We say that there are a finite number of strategic seats at the customer table. DXC has longstanding deep relationships with customers, so does VMware and probably over a shorter period of time, the Hyper scale Cloud Providers. How are you approaching these relationships with customers? Is it you bringing in your friends from the cloud? Is it the cloud bringing in their friend DXC? What does it look like? >> So we have relationships with all of them, but were agnostic. So we are the people who bring it all together into that unified platform and services that the customers expect. VMware will bring us certainly to the table and we'll bring VMware to the table. Equally, we work very collaboratively with all the cloud providers and we work in deals together. They bring us deals, we bring them deals. So it works extremely well from that perspective, but of course it's a multi-cloud world these days. We don't just deal with one cloud provider, we'll normally have all of the different services to find the right place for our customers. >> Now, one thing that that's been mentioned from DXC is this idea that Cloud First which has been sort of a mantra that scores you points if you're a CIO lately, maybe that's not the best way to wake up in the morning. Why not saying, Cloud First? >> So we have a lot of clients who who've tried that Cloud First journey and they've aggressively taken on migration of workloads. And now that they've settled in a few of those they're discovering maybe the ROI isn't quite what they expected it was going to be. That transformation takes a long time, a very long time. We've seen some of the numbers around averaging a hundred apps can take up to seven years to transition and transform, that's a long time. It makes you almost less agile by doing the transformation quite ironically. So DXC's Cloud Right program really helps you to ensure that you assess those workloads correctly, you target the ones that are going to give you the best business value, possibly the best return on investment using our Cloud and advisory practice to do that. And then obviously off the back of that we've got our migration teams and our run services and our application modernization factories and our application platforms for that. So DXC Cloud Right can certainly help our customers on that journey and get that sort of Hybrid Multi Cloud solution that suits their particular outcomes, not just one Cloud provider. >> So Cloud Right isn't just Cloud migration? >> No. >> People sometimes confuse digital transformation with Cloud migration. >> Correct. >> So to be clear Cloud Right and DXC has the ability to work with customers on not just, oh, here, this is how we box it up and ship it out, but what makes sense to box up and ship out. >> Correct, and it's all about that whole end to end life cycle. Remember, this is not just a technology conversation, this is an end to end business conversation. It's the outcomes are important, not the technology. That's why you have good partners like DXC who will help you on that technology journey. >> Let's talk about in the dynamics of the market the last couple of years, we saw so many customers in every industry race to the Cloud, race to digitally transform. You bring up a good point of people interchangeably talking about digital transformation, Cloud migration, but we saw the massive adoption of SaaS technologies. What are you seeing? Are you seeing customers in that sort of Cloud chaos as VMware calls it? That you're coming in with the Cloud Right approach saying, let's actually figure out, you may have done this because of the pandemic maybe it was accelerated, you needed to facilitate collaboration or whatnot, but actually this is the right approach. Are you seeing a lot of customers in that situation? >> We are certainly seeing some customers going into that chaos world. Some of them are still in the early stages of their journey and are taking a more cautious step towards in particular, the companies that would die on systems to be up available all the time. Others have gone too far, the other are in extreme are in the chaos world. And our Cloud Right program will certainly help them to pull their chaos back in, identify what workloads are potentially running in the wrong place, get the framework in place for ensuring that security and governance is in place. Ensuring that we don't have a cost spend blowout in particular, make sure that security is key to everything that we do and operations is key to everything we do. We have our own intelligent Platform X, it's called, our service management platform which is really the engine that sits behind our delivery mechanism. And that's got a whole lot of AI analytics engines in there to identify things and proactively identify workload placements, workload repairs, scripting, and hyper automation behind that too, to keep available here and there. And that's really some of our Cloud Right story, it's not just sorting out the mess, it's sorting out and then running it for you in the right way. >> So what does a typical, a customer engagement look like for a customer in that situation? >> So we would obviously engage our client right advisory team and they would come in and sit down with your application owners, sit down with the business units, identify what success needs to look like. They do all the discovery, they'll run it through our engines to identify what workloads are in the right place, should go to the right place. Just 'cause you can do something doesn't mean you should do something and that's an important thing. So we will come back with that and say, this is where I think your cloud roadmap journey should be. And obviously that takes an intuitive process, but we then can pick off the key topics early at the right time and that low hanging fruit that's really going to drive that value for the customer. >> And where are your customer conversations these days? I mean from a Cloud perspective, digital transformation, we're seeing everything escalate up the C-suite? Are you engaging the executives in this conversation so that they really want to facilitate, let's do things the right way that's the most efficient that allows us as a business to do what we're best at? >> So where we've seen programs fail is where we don't have executive leadership and brought in from day one. So if you don't have that executive and business driver and business leadership, then you're definitely not going to be successful. So to answer your question, yes, of course we are, but we also working directly with the IT departments as well. >> So you just brought up an insight executive alignment, critically important. Based on what you've experienced in the real world, contrast that with the sort of message to the world that we hear constantly about Cloud and IT, what would be the most shocking thing that you can share with us that people might not be aware of? It's like what shocks you the most about the disconnect between what everybody talks about and the reality on the ground? Don't name any names of anyone, but give us an example of the like, this is what's really going on. >> So, we certainly are seeing that big sort of move into Cloud quickly, okay. And then the big bill shock comes and just moving a workload across doesn't mean you're in Cloud, it's a transition and transformation to the SaaS and power services, it's where you get your true value out of cloud. So the concept that just 'cause it's in Cloud it's cheap is not always the case. Doing it right in Cloud is definitely going to have some cost value, but it's going to bring other additional values to their business. It's going to give them agility, it's going to give them resilience. So if you look at all three of those platforms cost, agility, and resilience and live across all three of those, then you're definitely going to get the best outcomes. And we've certainly seen some of those where they haven't taken all of those into consideration, quite often it's cost is what drives it, not the other two. And if you can't keep operations up working efficiently then you are in a lot of trouble. >> So Cloud wrong comes with sticker shock. >> It certainly does. >> What's on the horizon for DXC? >> We're certainly seeing a big drive towards apps modernization and certainly help our customers on that journey. DXC is definitely a Cloud company, may that be on Hybrid Cloud, Private Cloud, Public Cloud, DXC is certainly leading that edge and pushing it forward. >> Excellent, James, thank you so much for joining us on the program today talking about what Cloud Right is, the right approach, how you're helping customers really get to that right approach with the people, the processes, and the technology. We appreciate your time. >> Thank you very much. >> For our guest and Dave Nicholson, I'm Lisa Martin. You're watching theCUBE live from VMware Explorer, 2022. Our next guest joins us momentarily so don't change the channel. (upbeat music)
SUMMARY :
Welcome to the program. in our customers at the moment. Yesterday in the keynote, Cloud, it's the right place. is "The Center of the But at the end of the day we of strategic seats at the customer table. that the customers expect. maybe that's not the best way are going to give you with Cloud migration. Right and DXC has the ability important, not the technology. in every industry race to the Cloud, to everything that we So we will come back with that and say, So to answer your question, and the reality on the ground? So the concept that just So Cloud wrong comes DXC is certainly leading that to that right approach with the people, so don't change the channel.
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Giorgio Vanzini, DXC Technology | AWS re:Invent 2021
(upbeat music) >> Welcome back to Las Vegas Lisa Martin live here with David Nicholson. We're at AWS reinvent 2021, this an outstanding event. There's a lot of people here, tens of thousands. And this is probably one of the most important and largest hybrid tech events that we're doing this year with AWS and its massive ecosystem of partners. We're going to be covering this two live sets, two remote studios, over 100 guests on the CUBE at this re-invent and David and I are pleased to welcome Giorgio Vanzini next the vice president and global head of partners and alliances at DXC, Georgia Welcome to the program. >> Thank you for having me. >> Talk to us about what's going on at DXC, what are you in AWS doing together with what's the scoop? >> Yes Well, some exciting things are happening between AWS and DXC, which is we're really focusing on our customers that we have especially in the banking and capital markets, but also automotive. And then also we were a launch partner today with the AWS mainframe modernization right, and so we're focusing on mainframes as well. So exciting spaces for us to go collaborate and work with AWS, for our customers. >> Talk to me about some of the things you know the last 22 months have been quite challenging, quite dynamic and we've seen such a massive acceleration to the cloud. What have you seen from your perspective? Are you seeing customers in every industry that have really figured we've got to do this now because if we don't, we're going to be out of business? >> Yes, you're absolutely correct. We've seen a dramatic acceleration of people wanting or customers wanting to move to the cloud public and private, and an acceleration of assistance that they were requesting from a global systems integrator. So what we've seen is you know, part of our clouds ride strategy that we have, really understanding what does the customer need from a strategy perspective, from a business value perspective and the technology perspective, and AWS has been a great partner with us to actually accommodate all of these kinds of things and the announcements that you had today, you know, just substantiate kind of that fact as well. >> Can you double click on the Cloud Right approach, talk to us about what that is, why it's important and what are some of the outcomes that it's helping customers to generate? >> Absolutely love to Cloud Right is really DXC's strategy to take the customers on the journey from the mainframe to the cloud, and to customize this because every customer is different. They have different requirements, different environments, different business strategies. So therefore the Cloud Right approach is really customizing it for the customer. What is the right business strategy? What is the right technology strategy? And then migrating them over into the cloud as well. Keeping in mind that again, customers are specific, industries are specific. You know, data requirements are different analytics are different, you know, government requirements are different. So you need to those in mind when you transition customers over into the cloud space. >> Right, from a data residency, data sovereignty and all of the different rules and regulations that are popping up that are kind of similar to GDPR for example, that's a big challenge, but one of the things too that's happening Giorgio is that every company to be competitive these days has to become a data company, right? There's no choice, you've got to be data-driven, you've got to have a data strategy at the core of the business, otherwise there's a competitor in the rear view mirror, who's ready to take your place. >> That is absolutely correct, and so that's part of our Cloud Right strategy is understanding what are the business requirements from the customer? Understanding their competitive edge and migrating them over. Because in many instances, to your point, they have huge reams of data, petabytes of information of data, but really making sense of it, so running the analytics on it and having the business insights. So helping the customers understand that, but then also understanding of like, what are the key business requirements that they have? Which applications to migrate and which not to migrate? >> So I'm curious, you mentioned that you're a launch partner for mainframe modernization. That's sort of one slice of and very important slice of some organization's business and migration strategy to cloud. I'm curious what the DXC blend is between standardized offerings and bespoke services and how you manage that? Do you have a thought about that? Wouldn't it be great to have small, medium and large and have people click on it? >> Yes here's a T-shirt for you, which size are you? Now I'm actually glad you asked me that question because that's exactly going to the core of the Cloud Right strategy, and the Cloud Right really means that it's like, which T-shirt size is correct for you? Right. This is the question that we just addressed which is it has to be bespoke because one size does not fit all. And so understanding the customer requirements of do we need to move the data to the cloud? Or do we move to need a subset to the cloud? Do we need to move part of the business applications and which ones and in which order? Right? And so that's why I think we bring something to the table in the AWS mainframe modernization, which is unique because we have an end to end kind of approach from a planning to implementation, to execution and running as well. So I think DEX is uniquely positioned with our Cloud Right strategy. >> One of the things AWS Giorgio talks about is not being custom but being purpose-built. Talk to me about kind of compare contrast that with bespoke solutions, industry specific, obviously customers have specificities. Do you see a difference there between purpose-built under bespoke or are they aligned from your perspective? >> Yes, I do agree that a to technology layers are definitely common layers, horizontal layers, right Where I think you have bespoken limitations on the business strategy and the business rules. And so you have to understand what business is the customer really in and how to implement the business rules into the technology stack as well, and bringing it all together. So while the technology I think goes horizontal to your point right, you know, compute and storage is the same. Wherever you go the bits are the same, however how they're utilized and how you use them for your customers and your interaction is completely different from customer to customer and industry to industry, as you guys know as well. >> You know, it can be, it can be really disheartening working in this space when you think of 475 different kinds of instances and how important it is to get that right for a customer and how much they don't care. Ultimately they don't want to hear about it, they don't want to know, but they want you to get it right, so that it doesn't matter. So it's this irony of all of the work that people have to do like at DXC to make those details not matter. Any thoughts on that? Do you, are you a dejected because of that at all? >> Well, that is part of the value that we bring, right? >> David: Sure. >> To your point, absolutely the customer doesn't care in quotes, right? Just make it work for us and run it smoothly. On the other hand, we're on the hook to make sure that all the different partners that we have, that we integrate including AWS, right. Run smoothly and coherent and are up, you know, 99.999% of the time obviously right. And so the customers do care about our you know, interaction with them as well while AWS is always there. >> One of the things that we talked about a little bit ago is every industry had to pivot right. Dramatically the last 22 months or so. And we've seen every industry cloud is no longer a nice to have We've got to be able to get there, but you mentioned a focus in banking, and I think automotive, I'd love to get your perspectives on what some of the things are the opportunities that DXC sees in those particular industries, as opportunities to modernize. >> Yes, we latched on to banking and automotive because those are ripe for transition and the customers are willing to take the steps there as well. It doesn't mean that other industries are not relevant like, you know, consumer or retail or you know, technology and, and manufacturing. However, especially in automotive I think we have a unique positioning where we have the majority of the OAMs car manufacturers worldwide as customers, and when you think about AWS, you think about the utilization of the information that comes back from telematics information and customization, right. Petabytes of information that comes back from every device, which is a car and what kind of service you can provide there. So it's an industry you know, we talked about Tesla early on as well, right It's an industry that ripe for software and software updates. very similar you see a lot of things happening in the banking capital market space, where they're moving you know their customer base into new spaces as well. Just think about all the NFTs, those are happening, all the FinTech that's happening, right. So the, the banking capital markets companies have to, you know, have an evolution going on right, and assisting them in this evolution is as part of our strategy. >> So you're responsible for global partnerships and alliances DXC would be considered a large global systems integrator. The world is obviously moving in the direction of cloud. We've got the three big players AWS, and the other two I can't think of their names while I'm sitting here in Vegas right now, how do you balance what you do with those, with a variety of providers, for customers, and are you going to market primarily as DXC with the DXC relationship with the customer? Or in support of those cloud vendors that have essentially technology that if left unimplemented is essentially worthless, right I mean you, you bridge the divide between the technology and the true value of the technology, but are you the primary seat holder at the customer table, or is AWS the primary seat holder? Or is it a little of both? Long-winded question I apologize but I think you understand what I'm saying. It's an interesting world that we live in now. >> It definitely is, and if I wouldn't know you better I would say it's a trick question, but in all seriousness, we really are customer driven just like AWS as well right so, we really are trying to do the right thing for the customer. Hence our Cloud Right strategy, where we don't have a cookie cutter approach or saying just go do the following five things and you're going to be fine. We really want to look at the customer and say, what is important to you? What is the timeframe you're looking at? What is the strategic imperative that you have? What data do you have to move? You know, what system do you have to leave behind? And then do the right thing for the customer literally right. And so in this instance, absolutely you know, in my role AWS plays a huge role as you know is one of our core hyper scaler partners, a very good partner, we love AWS. And so making sure that they're always going to be there as part of that infrastructure is part of our strategy. >> You mentioned, oh sorry Dave >> No, I was just saying it makes sense. >> It does make sense in terms of being customer first, we talk with AWS, you can't kind of have an interview with, with one of their folks without talking about that. We work backwards from the customer first. This customer obsession, it sounds like from a cultural perspective, there's pretty strong alignment there with DXC. >> Exactly right, so I think from that perspective we share the same DNA where we look first to the customer and then say okay, how do we deduct what is right for the customer and implement it that way right, Because in many instances as you know, you mentioned the, the two other hyper scaler that we don't talk about, customers usually don't have a single source kind of approach, right They usually have a dual approach. And so while we have to work with that, there's preferred vendors that we engage with, right. And so clearly AWS is one of our preferred vendors that we engage with. >> Can you share an example? I'd love to know a customer that's taken the Cloud Right approach applied really kind of in a textbook way that you think really shows the value of DXC. Any customers, but even by industry if you don't want to name them, come to mind that really show the value of that approach. >> Yeah, So we, we just concluded a major migration from one of our leading insurance companies, a global big company that you know is similar with my birthplace. But what we really did is a Cloud Right approach of migrating them from their legacy mainframe and virtualized systems that they had, to a cloud approach. And in the process of doing this you know, we reduced their overall operating expenses, their cap X expenses obviously but also reduced their overall budget about 30% reduction by moving them to the cloud. Again during the Cloud Right approach of understanding what exactly to move in, which timeframe and what to leave behind right, Because in many instances, customers don't have an exit strategy. They rush to the cloud, but then leave their you know old legacy behind and like oh, what are you going to do with this? And so you need to have a comprehensive end to end system strategy of like, what do you want to leave behind? When do you want to sunset it? And when do you want to migrate certain things over as well? >> That's got to be quite challenging for I would assume a legacy historied insurance company been around for a long time, lots of data, but culturally very different than the cloud mindset. >> You bring up one of those soft skills, right. Which is the cultural aspect of talking with the customers of how do we migrate you? It's not just, and that's why I said it's not just a business decision or a technology decision. In many instances, you affect people's life as well. When you think about old systems administrators that were working on mainframes. Now if you move everything to the clouds, they become obsolete. So rescaling the workforce and having a comprehensive plan is part of the soft skills right, Where you think more comprehensive about the customer, it's not just technology it's really is the full experience right At 360 what happens to the people? How do we migrate the people? But also setting expectations with top management, for example right of saying, how is this going to change our business? What new opportunities are going to be there? So those are all the soft kind of skills as well. >> One of the things that struck me this morning during the AWS keynote is just all of the innovation that that goes on. But AWS really is a flywheel of the customer and all the opportunities that their customers create for AWS, and the opportunities then that AWS technologies create for the customers across industries I just thought that I just kind of really felt that flywheel this morning when Adam was talking about all of the things that they're revealing, you must feel the same as a partner. >> I do, and I I'm a tech geek, so I'm totally excited about this, and it you know it feeds my soul because I can remember when, you know, when we first had analytics with you know Redshift rights and then customers are coming back and going like, well could we do something that is real time? Because we have requirements in this, and then CAFCA came out right, as a new service and I'm like okay, great right, and so we're really there to embrace you know, every new service that comes out from AWS. Which is fantastic, right I mean the speed and agility that comes out with AWS and we totally embraced that for our customers. >> Awesome, Georgia thank you for joining David and me today talking about what's going on with DXC, your partnership with AWS, Cloud Right, and how you're helping customers get Cloud Right. We appreciate your insights and your time. >> Thank you, I appreciate it too, thank you. >> All right. For David Nicholson, I'm Lisa Martin. You're watching the cube, the leader in global alive tech coverage. (upbeat music)
SUMMARY :
and David and I are pleased to especially in the banking the things you know the last and the technology perspective, from the mainframe to the cloud, of the different rules and and having the business insights. and how you manage that? and the Cloud Right really One of the things and how you use them for your of all of the work that people have to do and are up, you know, 99.999% One of the things that we and the customers are willing to take and are you going to What is the timeframe you're looking at? we talk with AWS, you can't Because in many instances as you know, that you think really And in the process of doing this you know, than the cloud mindset. is part of the soft skills right, is just all of the and it you know it feeds my soul Awesome, Georgia thank you it too, thank you. the leader in global alive tech coverage.
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Randy Redmon & Jake Sager, DXC Technology | Cisco Live US 2019
>> Live from San Diego, California, it's the Cube. Covering Cisco Live US 2019. Brought to you by Cisco and its ecosystem partners. >> Hi, welcome back to Cisco Live from sunny San Diego. I'm Lisa Martin with Dave Vellante and David are joined by a couple of guests from DXC. To my right we've got Jake Sager, principal client executive TMT, Tech Media Telecom. Jake, great to have you on the program. >> Thank you. >> Now we're broadcasting from the sun. And Randy Redman, the director of security services Product Management. Randy welcome. >> Thank you very much. Glad to be here. >> So we're in the definite zone. You can imagine all of the exciting conversations going on behind us here. Guys, I just noticed that DXC, guys have been around for a couple of years IT services company with 25 billion in annual revenue, but you guys were just named, I think it's this morning, number three on CLUS 2019 solution provider list up from number 10 last year. Pretty good momentum. Jake, we'll start with you. What do you see in feed on the street, in the market with respect to digital transformation, what are customers pains and how is the DXC helping knock him out of the park? >> Well, I think you know, DXC has a long legacy history over 60 years of business together from CSC, EDS, and obviously HP heritage. So we've kind of seen it all and seen the business transform from a highly on the ground business to now a lot of things in the cloud. With that obviously customers are looking to do business in different ways. There's a lot of digital disruptors out there. So they're looking to find the new solution that's going to shade off the competition, kind of skirt it, find the newest best thing before they can and find customer driven solutions rather than just cost driven solutions and other things like that. >> So when you say customer driven solution, let's dig into that a little bit more. What does that mean? And how is it actually, how does it manifest? >> Well, I think the customer can be a lot of different things to a lot of different people. In retail, it can be somebody walking into your store and banking, it can be somebody using an app. But what does that end consumer want? What's going to make their life easier and make them go to you versus another company? And that's really what companies need to be looking at. There's no one answer to anything. But it's a lot of thought-lead leadership to try to come up with something brand new, that is not going to be disrupted by the next Airbnb or Uber. >> So you are a CEO, Michael, talks a lot about digital transformation. >> Right. >> Right here in the security side of things. So we going to dig into that a little bit. But in terms of the evolution of digital transformation, generally and specifically, how people are rethinking security as a result, because we often say, what's the difference between a business and a digital business? Well, it's how they use data. Okay, well and that opens up a whole can of worms on security. So what are you seeing in terms of the evolution of the so called digital transformation, but specifically how it's affecting their posture towards security? >> Yeah, absolutely, because in a digital environment, customers are completely rethinking both how their infrastructure is deployed and how their applications are deployed. And so really, it's opening up whole new avenues for security threats to enter their environments. At the same time, there are so many individual security technologies and customers are really struggling with what are the right technology choices to make and then more importantly how to operate them effectively, how to implement appropriate security policies, how to actually monitor effectively for threats across the environment. So digital transformation is changing their business environment, but it's really completely opening up the sphere on the security side of the house. >> So Jake, we were talking and I had asked you what your favorite topics are, you said, smart city, IoT and connected cars. Sounds like a security nightmare. >> Yeah. >> But it's an opportunity as well for you guys. >> Absolutely. >> So you go in, what's the customer conversation like? I mean, pick one or all three, if you can generalize, in terms of I mean, these are all new things, right? It's the Wild West right now. What's customers mindset? Like you said, they don't want to get disrupted. They're looking at new opportunities. What are they looking at? How are you guys helping them? >> Well, it depends industry by industry. You know, when it comes to healthcare, we can help with remote telemedicine, operating medical equipment remotely. But again, that's going to bring in a whole bunch of new security threats, which Randy is going to be more than equipped to talk about. But I think securing that is really a big problem. When you start talking about massive IoT, you're talking about thousands and thousands of sensors out there in a smart city or oil mining gas utility, like they were talking about earlier today. You're talking about tons of different entry points, lots of different vulnerabilities. So that's definitely a huge issue for them. It's also a ton of new data that they don't know how to manage, that they don't know how to make sense out of, through artificial intelligence or other means. So for a company like us that really has strength in security, artificial intelligence, machine learning, as well as a strong background of data center, data lake management, helping them kind of figure out what data to use and how to use it most effectively. That's really where we shine. Cause we're not necessarily the company providing the hardware. We're not the company writing the software. But we're really the glue that integrates it all together, and brings all those multi solutions together. 'Cause in IoT, it's an ecosystem. It's not solution in a box. >> Let's dig into the Smart City concept. It's so fascinating. I've read up on the Las Vegas city of Las Vegas, which is been on the Cube. Done a lot to really transform that city. But to your point take about data, I think Chuck Robbins said this morning in the keynote that organizations are only really getting insight from less than 1% of their data. >> Right. >> It must be one of those where do we start? >> Right. >> So you are talking about working with municipalities on becoming smart cities and being able to apply some of your expertise and AI. Where do you start that conversation? >> Well, I mean, the terms over abused, I think data is a new oil, right? So if you don't know which data you're getting it from and you're only getting 10%, you're not doing a very good job as an oil producer, right? So our company is very good at identifying where the data is. 'Cause a lot of times, that's half the problem, is finding where that data resides, getting it into a place where you can actually ingest it, and then actually analyze it and get something useful out of it. Companies typically don't know where all their data is, they don't know how to analyze it and they definitely don't know how to turn it into something useful. So that's something DXC does across the board. >> What about the partnership with Cisco? So Cisco, obviously, it's got the networks, it's got, you know, packets flying around. It's got to secure those. What's the partnership like? Are you leveraging their products? I'm sure you are. You guys use everybody's products. >> Right. >> What's the partnership like? And what specifically are you doing in the security area Randy? >> Yeah, so in terms of the partnership with Cisco, we're certainly looking in several areas frankly, because right, we're looking with our clients at a solution letter approach, right. And that's one of the things that we like with Cisco is the broad portfolio meshes with our broad portfolio. So certainly key areas of focus for us right now are in the Unified Communication space and how we're helping with collaboration for our clients, but also in the security area, technologies, such as Cisco stealth watch, which is helping provide more visibility to what's happening in networks today. Because more and more our view is that security as we were just talking about, even in the IoT space becomes more of an analytics exercise. It's less about really being able to detect what you already know, it's really about being able to drive detection from the unknown. And so the more data that we can get, the more visibility into network environments the better. >> How do you work with Cisco? 25% of Cisco's revenue is they called services. So, where do they leave off? I mean they're a product company. You guys are a services firm, but they have services. >> Right. >> How do you interact with them? You don't compete, I presume. At least there's maybe some overlap. But, where do they leave off and you guys pick up? >> Yeah, so certainly, we're not competing with Cisco from a services perspective. We're certainly relying on Cisco services for hardware and professional support around their technology. We're really there to provide overall solution design, architecture installation and we'll leverage Cisco professional services where that's appropriate. And then we provide managed services on the back end as well. >> So you're saying their role is to make sure it's architected properly and it's working, in the way it's promised. Your role is to say it my way and you can correct me is help the customer figure out how to apply those technologies to create business value. >> Well, exactly and also typically in a client solution. Cisco maybe one of several technologies that are involved in a broader solutions-- >> you got to make it all work together tomorrow-- >> And part of our role is to act as that integrator to bring the core Cisco elements with the DXC services and-- >> So your jobs getting harder and harder and harder. >> Fully it is. It's a security perspective. >> Dave: As a consumer things are getting easier, right? Oh, yeah, Google, Facebook, Instagram is so easy. But the back end with, you know, cloud and DevOps, the pace of change. How have you seen that affect your business? How are you dealing with that rapid change? >> Yeah, so I think that from a couple of perspectives here. One is that it's changing how we go about the process in terms of developing services and capabilities for our clients. Just as Agile has taken over actually in the application space, It's really driving how we think about actually developing offerings now around getting technology out into the market more quickly, evolving and growing capability from there. And so really, it's all about how we get proof of value for our clients quickly by getting technology into their hands as quickly as possible. >> Lisa: So let's talk about some of these waves of innovation Cisco was talking about this morning. Talking about this explosion of 5G, Wi-Fi 6 being able to have this access that works really well indoors outdoors, how that's changing even Jake you know, consumer demand. What opportunities, and Jake I'll start with you, what opportunities and some of the things that Cisco was talking about with respect to connectivity, AI with GPUs being everywhere, edge mobile, architectures becoming so a Morpheus opportunity for DXC to help customers really not just integrate the technologies but to excel and accelerate themselves to define new services, new business models. What's your differentiation point there? >> I mean, our main differentiation point from DXC is agnostic to the technology. We really specialize in being vendor agnostic, finding the best of breed companies out there and integrating it into our portfolio and offering it to our clients. If our client wants Azure, we're not going to try to sell them on Google Cloud. If they want one or the other, we're going to be hand in hand with the customer either way. With these new technologies that come around, it's just going to open the doors for so many new types of business, so many more disruptive businesses. No matter what comes along our goal is to have that portfolio in hand, which Cisco rounds out to be able to offer to our over 6000 enterprise clients. So we need to be able to manage every shape, size, variety, industry, anything you can think of. >> What's the trend? Is the trend, yeah, we want as you say, okay, we'll make it make it work for you or is the trend like, you guys figure it out. We're not sure what the right fit is. How much of that is going on? >> I'd say you probably see 50 50. (Jake laughs) >> I think we're seeing a lot of that. Certainly as clients are migrating applications to the cloud. They may be starting with a particular cloud platform, but clients are really frankly fairly agnostic in terms of the cloud platform they're migrating to. They're taking advantage of more and more SAS applications. So one of the trends that we're definitely seeing is how to address client security concerns in a hybrid cloud environment because that's more and more what we expect the future to be, even if clients are focusing on a particular cloud platform as their starting point today. >> So as data is traversing the network and one of the one of the things that I heard this morning from Chuck Robbins keynote was that the common denominator as all of these changes and waves in innovation are coming is the network. Data is traversing the network. Given that is a given and there's only going to be more and more data and more connected devices, more mobile data traffic. Randy question for you. How can DXC, how can you help customers leverage your expertise and say security and AI, as you mentioned, to extract more value from their data and allow them to become far more secure as the it's no longer acceptable, you can't just simply put a firewall around a perimeter that has so many a Morpheus points? >> Yeah and absolutely. And as we mentioned, with all of the data that's available today, it really becomes more of an analytics problem. And one of the investments that the DXC is making is specifically in our security platform that allows us to ingest data from pretty much any infrastructure data source and be able to leverage capabilities to provide analytics, machine learning and automation on top of that, to help clients leverage the power of the data and specifically from a security perspective, not just drive detection, because that's interesting. The question I get from clients is well now, what do I do about it? >> Right. >> And we're leveraging investment, our platform automation is actually to begin to take automated actions on behalf of our clients in order to solve security problems. >> Excellent, guys. Well, thank you so much, Jake, and Randy for stopping by the Cube and talking with Dave and me about what you guys are doing at DXC. The next time we'll have to talk about connected cars. >> Sure. >> Thank you. >> Alright. For Dave Vellante I'm Lisa Martin, you're watching the Cube live from Cisco Live in sunny San Diego. Thanks for watching. (techy music)
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Brought to you by Cisco and its ecosystem partners. Jake, great to have you on the program. And Randy Redman, the director of Glad to be here. and how is the DXC helping knock him out of the park? on the ground business to now a lot of things in the cloud. So when you say customer driven solution, and make them go to you versus another company? So you are a CEO, Michael, But in terms of the evolution of digital transformation, and then more importantly how to operate them effectively, and I had asked you what your favorite topics are, So you go in, what's the customer conversation like? that they don't know how to make sense out of, But to your point take about data, and being able to apply some of your expertise and AI. and they definitely don't know how to turn it What about the partnership with Cisco? Yeah, so in terms of the partnership with Cisco, How do you work with Cisco? But, where do they leave off and you guys pick up? We're really there to provide is help the customer figure out how to apply that are involved in a broader solutions-- It's a security perspective. But the back end with, you know, cloud and DevOps, in the application space, not just integrate the technologies but to excel and offering it to our clients. or is the trend like, you guys figure it out. I'd say you probably see 50 50. the future to be, and one of the one of the things that I heard this morning and be able to leverage capabilities to provide analytics, in order to solve security problems. with Dave and me about what you guys are doing at DXC. from Cisco Live in sunny San Diego.
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Graham Stringer & Kevin Johnston, DXC Technology | Dell Technologies World 2019
>> Live from Las Vegas, it's theCUBE, covering Dell Technologies World 2019. Brought to you by Dell Technologies and it's ecosystem partners. >> Welcome to Vegas! Lisa Martin with John Furrier. You're watching us on theCUBE live. The end of Day One of our three days of coverage of Dell Technologies World. Can you hear the music? The party's already getting started. We have more content to bring you. Please welcome a couple of guests from DXE Technology, Kevin Johnston, Chief Sales and Revenue Officer, Cloud and Platform Service. Kevin, it's great to have you. >> Thank you very much. Glad to be here. >> Our pleasure. We've got Graham Stringer, Managing Director of Workplace and Mobility for DXE Americas. >> Thank you. Good to be here as well. >> Yeah, you waited just in time for the concert, guys! >> We did. >> Just in time. Here we go. >> All right, so, Kevin, let's go ahead and start with you. Give our audience and understanding of DXE. What you guys do, who you are, all that good stuff. >> Yeah, okay. That's great. So DXE was formed two years ago as a result of the merger of legacy HP Enterprise Services Business and CSC. DXE was formed really for the purpose of helping our large enterprise clients accelerate their digital transformation. So we're about a $22 billion IT services company, really aligned with our partners helping our clients transform digitally. >> And you guys were on the cloud early, too. There's a lot of devops going on. >> Yep. >> You guys had your hands in all the clouds. >> We have. >> What's your take on, here at Dell Technologies World, Microsoft's partnering with VMware? >> Yeah, so we would share a lot of beliefs with Dell Technology and VMware in particular, in that multi-cloud is a real thing. And we see multi-cloud, especially for the large enterprise clients, really being an answer for quite some number of years to come. We also believe that a large percentage of application portfolios will migrate to cloud. Whether it's private clouds or public clouds, and that there's a lot of work to be done to transform those applications to really take advantage of cloud native features. >> So last year's theme of Dell Technologies World was Make It Real, 'It' being digital transformation, security transformation, IT transformation, and workforce workplace automation. Graham, I'd love to get your perspectives on workplace mobility and some of the things that were announced this morning with Unified Workspace, Workspace ONE, and recognizing, hey, for our customers to transform digitally successfully, we've got to make sure that their are people are successful, and their people are highly distributed. What are some of the things that you heard this morning that are exciting, aligning with some of the trends that you're seeing in the workplace? >> Well the big trend that we're seeing is the role that HR is now playing in digital transformation of the workplace. If you go back two, three, four years, it was very IT centric. Conversations were predominantly with the CIO. We're now seeing 30, 40% of organizations or more engaging at the HR level. We did a recent project with one of the big retailers in the industry and right out of the bat, this chief HR officer was engaged right from the get-go. They want to know that their employees are going to experience work very differently. So that's one of the big trends we're seeing emerging. >> When did this shift happen? When was this going on? Past year, two years? Because this is a shift. >> I would say the shift has definitely happened the last couple of years. Millennials are having a huge impact. You're getting quite the cross-pollination of a lot of different generations. Millennials are now having an enormous impact. If you look at outlets like Glassdoor, millennials want to know when they go to an organization can I bring my own device? Am I going to have a great workplace experience? And you can't stick with a very traditional, legacy way of delivering IT where everything was shift left and you got to a point where everybody hated each other. >> That's a problem for productivity. >> Yes, a very big problem for productivity, absolutely. >> Talk about some of the challenges that customers have overcome with digital transformation, as it starts to become less of a buzz word and actually more of a reality and strategic imperative that has some visibility at the unit economics and value. >> Yeah, I think every large enterprise client we talk to has a digital transformation agenda of some sort and at some varying place along the path to trying to adopt a new business model or adapt to a different business process, so the challenges that we see with these clients in general is how do we scale? So I have legacy IT that won't disappear overnight and I have all the possibilities of digitally enabling or bringing new digital technologies that enable these processes or models. So this is a challenge: how to enable digital at scale where traditional and digital have to live together for some period of time. >> And it's not just a tech challenge, it's culture, too. How far has tech come because you've mentioned containers with legacy? That has been a great message to IT is I can put a container around it and hold onto it for a little while longer, I don't have to kill it, and make the changes to cloud-native. >> For the tech guys, there's been a lot of fun things and containers probably is the bridge for legacy apps into cloud for sure. For the rest of the folks, for the normal people, the way work gets done and the way to rethink how to do work in the mix of IT or technology into business is just different. >> Graham's point is beautiful because the expectation of the employee or the worker whether they're in the firm or outside the firm, outside in or inside out, however they look at it, is the new experience they want. So the expectations are changing. What's the biggest thing, we saw some stats on stage about remote working, three places, two places, I mean, hell, I'm always on the road. What is some of the expectations that you're seeing? Obviously millennials and some of the older folks. >> They want to see IT delivered in the way they want to receive it. That's one of the biggest trends we're seeing. So for Millennials, my son's kind of in that age category, right, they love to text. To pick up a phone for a younger generation is a little bit foreign. You go and deal with baby boomers, they want to be dealt with in a much different manner. So you've got that whole change, and then you've got the whole notion now of work is changing; where do I work, the ability to basically work 24/7, wherever I want, however I want, using whatever device that I want. And that of course is now creating a whole new set of challenges for IT, particularly around security. >> But employee experience is absolutely fundamental to a business' success; their ability to delight costumers, their ability to deliver outcome, so it's really pretty core. Talk to us about those conversations that you're having with customers. Are they understanding how significant that employee experience is to bottom line business outcomes differentiation? >> Very much so. We're working right now with a large manufacturing firm and they're doing not just an inside out, but outside in, so they're actually coming to watch. It's part of a workplace strategy to look at it from the outside as well. In other words, how can our client take innovation to their suppliers, their customers, to demonstrate that they understand it? So that's extremely exciting when we see that they're not just focused on their own employees and the experience germane to them. >> One thing I might add is that maybe less so from a user experience per say, but the individuals as an employee. So the shift to digital and the skill shift that's required to go with that is really probably the most monumental change that all of us technology companies and the business part of our large enterprise clients is dealing with. Whether it's a skills gap or whether it's a culture gap, this idea of just simply waterfall to agile and the way to think about that or silo versus end-to-end as just simple ways to think differently about how to go faster. So the experience, how you recruit, whose going to make it, who can be trained, and then where you need to be able to source the new talent from as well. >> I totally agree with you. We do hundreds of shows a year, this is our tenth year doing theCUBE, that is the number one things that we hear over and over again from practitioners and customers and from people working. It's not the check, you can always get a check solution, it's the cultural and the skills gap. Both are huge problems. >> And this is part of the digital at scale point. So we'll hire something in the neighborhood of six to eight thousand digital skills people. We're just about to close on active position of Luxoft, an agile devops digital company. We'll bring another 13,000 in. But if you think about the normal large enterprise and what you need to do to be able to have the university networks and to be able to really source that scale in order to effect the transformations that business need to make to stay competitive. >> And the other point, the engagements have changed too. I'm sure you guys have seen your end but every IT or CIO we talk to says, "I outsourced everything decades ago and now I've got a couple guys running the show. Now I need to have a hundred x more people coding and building core competency." That's still going to need to engage people in the channel or our service providers but they need to build core talent in house. It's swinging back and they don't know what to do. (laughter) Is that why they call you guys? Is that how you guys get involved? >> We'll help train. We'll help clients think through what does an IT or business organization need to look like profile wise, skill wise, operating model wise, and in many cases it's I have my digital model but I still have my traditional model that needs to coexist with it and then here's where the opportunities are for people to develop career paths and progress. >> Kevin, talk about the sweet spot of your engagements that you're doing right now. Where's the heart of your business? Is it someone whose really hurting, needs an aspirin, they've got a headache, is it a problem? Is it an opportunity? Is it a growth issue? Where do you see the spectrum of your engagements? >> We kind of find clients in one of three spots normally. "Hey, I know I need to do something but I'm not sure what it is, can you help me figure out to get started?" So more design thinking, problem solving. We have other clients at the other end of the spectrum who are, "Hey, I've got this figured out. I need a partner to help me execute it's scale. And I know the model that I want to do, I know the business reason for doing it." And then we have a lot of folks that are in the middle, which is, "I've started, I've got a few hundred AWS accounts. I got private clouds sitting idle. Someone help me." Or, "I've got security issues, compliance issues." >> So they're in the middle of the journey and they just need a little reboot or a kickstart. >> They need help scaling. >> They ran out of gas. (laughter) >> And how are you working with Dell Technologies and their companies, Dell EMC, if they were to do that? >> The partnership with Dell Technologies, VMware, are really center to how we go to market. DXE is one of the top few partners largest in the ecosystem. The breadth of our portfolios are extremely complementary, whether it's things like device as a service or multi- and hybrid cloud, or pivotal and devops. So the breadth of the portfolios max up really well which makes it the impact potential for our clients even more important. Dell Technology broadly is really one of the few partners that we're shoulder-to-shoulder going with to the market as well. >> Awesome. Great stuff. What's the biggest learnings you guys can share with the audience that you gathered over your multiple engagements holistically across your client base? That's learnings, that could be a best practice, or just either some scar tissue or revelations or epiphanies. Share some experience here. >> I think one of the big learnings we're seeing is the shift now to very much business outcome driven decision making. If you go back to your point about the big ITO outsourcing days, that was all about just strictly driving cost out, and that's why you got to that point where everybody was left hating each other. Now it's about business outcomes. You've got the impact of Millennials, you've got organizations wanting to create a new and better experience for the employees and they're coming to us to say, "How do we accomplish that?" We've got an organization we're working with right now, they're trying to elevate themselves to be one of the top 50 best places to work for in the US. How do they arrive at that? For them, that's their barometer and so it's not about driving costs out, it's really achieving that overall experience and enhance a business outcome. >> So they're betting on productivity gains from morale and happy workers. >> Right. And also they're recognizing the downstream impact on their customers, productivity, the level of employee engagement, right? I mean those are the things that the organization knows that if they hit on those, I mean the sky's the limit. >> Right. Anything on your end? Learnings? >> Yeah, I would say the "don't understand the talent" challenge. The ability to pivot from here's the way we all know and are familiar with doing things to the new way. There will be a big talent challenge. The other thing is the operating model from an IT standpoint. Traditional IT operating model operates at a particular speed, cloud operates at a different speed. And the tools, the talents, the skills that go with that are just completely different. And then I think the last thing is just it seems maybe surprising, but compliance at scale and at speed. So security and regulatory compliance, we see that falling over all the time. >> Great practice you guys. I've been following you guys for many years, you've got a great organization, lots of smart people there we've interviewed many times. My final question is a tech question: what technologies do you guys like that you think is ready for prime time or almost ready for prime time worth having customer keep focusing on and which one's a little more over hyped and out of reach at the moment? >> I'll take a stab at that. If you look at today's Wall Street Journal, Deloitte talks to I believe the figure they quoted was roughly 25% of organizations are doing AI in some form already, PoC or at least are committing to it in terms of strategy. We're seeing that inside DXE as well. AI is now being incorporated into our workplace offerings. The potential for that is enormous, it's real. The technology in the last couple of years, particularly with cloud computing, has really enabled it. When you look at platforms like Watson, these are capabilities that just weren't there 10, 12, 15 years ago, and now the impact that it can have on the workplace, help lines, chats, chatbots, and so forth, is enormous and it's real. Five, 10 years ago it definitely was not in it's maturity. >> Okay, over hyped. >> What's over hyped? I don't know, what comes to mind for you? >> Or maybe I'll rephrase it differently: not yet ready for prime time, but looks good on the fairway but not yet known. . . >> I think for me through workplace, IoT has still got a ways to go. AI and analytics is definitely there. IoT I would say is a little bit behind. I'm sure that Kevin has cloud and platform thoughts. >> Yeah, I would say from an over hyped standpoint, we've seen a lot of companies, large enterprises, legacy application portfolios think they're going to refactor all their applications and cloud native everything. So it feels that people are now kind of getting past that point, but we still see that idea a lot. I think the opportunity that is really in front of us, and you kind of called out, containers. Legacy applications into cloud feel like a remaining frontier for the large enterprise. We think containers and the idea of autonomous, continue optimization, financial performance, is a way to make apps run in cloud financially and performance wise in a way that we don't see a lot of companies fully solving for that yet. >> Awesome. >> A lot of work to do, a lot of opportunity. Kevin, Graham, thank you so much for sharing some of your time and thoughts and insights with John and me on theCUBE this afternoon. >> Very good. >> Thank you. >> We appreciate it. For John Furrier, I'm Lisa Martin, and you've been watching theCUBE live from Vegas. Day One of our coverage of Dell Technologies World is now in the books. Thanks for watching. (upbeat techno music)
SUMMARY :
Brought to you by Dell Technologies We have more content to bring you. Glad to be here. of Workplace and Mobility Good to be here as well. Here we go. What you guys do, who you ago as a result of the merger the cloud early, too. hands in all the clouds. the large enterprise clients, What are some of the things of the workplace. Because this is a shift. the last couple of years. for productivity, absolutely. Talk about some of the challenges and I have all the possibilities and make the changes to cloud-native. and the way to rethink What is some of the the ability to basically that employee experience is to bottom line and the experience germane to them. So the shift to digital that is the number one things that we hear in the neighborhood And the other point, the the opportunities are Where's the heart of your business? And I know the model that I want to do, and they just need a little They ran out of gas. So the breadth of the What's the biggest learnings is the shift now to very much So they're betting that the organization knows Anything on your end? And the tools, the talents, the skills and out of reach at the moment? and now the impact that it but looks good on the fairway AI and analytics is definitely there. for the large enterprise. and insights with John and me on theCUBE is now in the books.
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Greg Dietrich, DXC & Tim Henderson, DXC | ServiceNow Knowledge18
>> Announcer: Live from Las Vegas. It's theCUBE. Covering ServiceNow, Knowledge2018. Brought to you by ServiceNow. >> Welcome back, everybody. Jeff Frick here with theCUBE. We're at ServiceNow Knowledge18, 2018. Been here for six years. It's amazing. It's like 18,000 people all over the Sands Convention Center. Huge ecosystem and we're excited to be back, as usual. Our next guest, Greg Deitrich. He's a VP of operations in engineering at DXC. Joined by Tim Henderson, director of automation engineering at DXC. Gentlemen, welcome. >> Thank you. >> Thanks for having us. >> Yeah, absolutely. So, first off, just kind of impressions of the show. It's amazing. This thing grows like four or five thousand people, I think, every single year. >> Yeah, it's amazing to see 18,000 people here at a ServiceNow conference. I actually attended back in October of 2007 before they had Knowledge. I attended a first user group session in New York where there's about 70 people around... >> You and Fred and a couple other people, right? >> Fred, his brother who ran operations at the time, and a few more. >> That's right. And then, obviously, you guys... We interviewed traditional partners way back into the day. You got mopped by CSC and you guys have rebranded into DXC. So you guys have a long history in really making a bet on the ServiceNow value proposition. >> Yeah, that's right. CSC and now DXC has had a long history of partnership with ServiceNow and, as you said, as evidenced by some of these acquisitions that we did with Fruition and Logicalis, the guys with the green suits around here. >> Jeff: That's right. >> And that continues to be a very strong part of our business. >> Good bet. >> Yeah, absolutely. >> And what's interesting, and I'm sure back in the day, we used to talk to Fred. He had this great platform but nobody's got a line item budget for a new platform, right? So you have to build the application. Obviously, the story's well-known. He build the service-management application. But he still has that great platform underneath. And now we're seeing all these different kind of applications built on this platform beyond what the original application-- >> I think that what you see is the pivot to more focus on business and less about IT, right? And that's what we're doing with Bionics And Platform DXC. It's taking a completely different angle that we're trying to orchestrate business within an ecosystem which ServiceNow is a key construct of. And it resonates with clients. We've showed what we've done to several major clients and it's really trying to achieve, like John said, business outcomes and less about the IT. But how can you quickly bundle sequence workflows and capability to get efficiency and automation into the workplace. >> Right. So let's dig down a little deeper on that application. What problem did you approach? Why was this the right tool to go after this problem? >> Sure. So the big thing that Tim and I are driving across DXC is our DXC Bionics approach which is really centered on how can we digitally transform our delivery engine, right? So we're applying data and analytics and leaning out people on processes and applying technology automation tools to really drive intelligent automation across everything we do. To get better, faster, cheaper, more automated, scalable, repeatable. In doing that, it was really important that we took a platform approach and ServiceNow's been a cornerstone in that platform. And we call that platform Platform DXC. >> Why are you called Bionics? >> So, Bionics, for us, is that combination of data, people, and technology. It's not just automation as the silver bullet and just the technology. It has to be that combination of the data with the people and the technology and automation coming together to make people work smarter, work more intelligently. >> Jeff: Right. >> And I think some of that, too, is the muscle part of it, right? You think Bionics but, as Greg said, you've really got to understand the business problem or what's occurring. And a lot of people we've seen in the industry are applying just automation without really understanding the underlying problem. And a lot of companies have had IT implemented in a diversified portfolio for 20 years and these disparate systems are very siloed. And there's a lot of waste in the value stream of their company. If you really don't break that apart and look at that, you're really not helping them lead in their marketplace. >> Right. It's just fascinating how we continue to find these big giant buckets of inefficiency. All the way back to the original ERP days and you just keep finding so many giant buckets where things are just not working as smoothly as they could. >> You know, people will look at this somewhat and they'll say, "Well, automation is to get heads out." Well, actually, it's to free up heads, right, Greg? To where you can actually empower these people to go do other value-added things for that company and not sit here in this toil or managing technical data or inefficient waste. It's really liberating but it does take a good champion within a company to go pull that off. >> And clearly the people part's probably the hardest part, right? In the keynote yesterday, John touched on, kind of, best practices and one of them, I think number three, was a commitment to change process. And that's, obviously, a big part of you guys' business, helping people to get through that piece of it. I laugh. I have Alexa and I have a Google Home, and they send me emails on how I should interact with this thing to try to help me change my behavior to take advantage of this new technology. I'm like, "Oh, okay." So it's hard to change people's behavior. >> Yeah, see the people component comes down to a couple of things. One, it comes down to skills, right. And there's been a lot of discussion here this week around getting the right skills, the digital types of skill that are needed in this new economy. But the other piece that's more important, I think, around people is this cultural picot, right? So a big piece of our digital transformation has not been about technology, but is has been about a cultural change. Thinking differently, challenging the status quo. Working differently, right? That agile DevOps. Eliminating that fear of failure. Let's fail fast, let's learn from it in that continual incremental way of driving improvement. >> Right. And something we did when Greg and I experimented with this. We actually didn't know how it was going to work out. To put the platform itself together, we created this concept called a Buildathon. >> Jeff: A Buildathon? >> A Buildathon. >> Jeff: Not a hackathon. >> So we have our team. We have ServiceNow. We have AWS. Microsoft, Dell, other partners in there. And we write code together. It's no Powerpoint. You're doing scrum sessions. And we basically created the platform in 230 days which is phenomenal when you think about it. From inception to briefing Greg and the CTO of our company, Dan Hushon, to saying it's open for business. >> Right. >> And, as Greg said, empowering people, getting them to work. But one thing we're doing is getting our partners to build with us. We call it co-creation. I know it's a little dicey term if you take that the wrong way. But they're having fun with it because, instead of getting all caught up in contractuals and, "What am I going to make on this?", it's like, "Let's go try some things and build together "and then go, oh, well, I made that water glass "and I can go price this in here and everybody "understands what they're going to make in it "as a business." And it's huge. It transforms the workforce. Our partner network loves it. They're lined up to get into the framework. And, like Greg says, it's re-energized our workforce. It's been huge. >> It's interesting, the whole DevOps conversation. So all these terms, Moore's Law, et cetera, have a very specific application. But I think it's much more interesting in the more general application of that method. Whether it's Moore's Law and this presumption that we're just going to keep getting better, faster, cheaper, and driving forward. Or we really do have switches. No, we're not going to do a big old MRD, and we're not going to do a big giant PRD, and spread this thing out, and start our build, and someday down the road, hope to deliver something. It's like, "Let's start delivering now." >> Right. Gone are the days of those big requirements, and then go way, and then the big reveal. And, oh no, we missed all this. Right? It's got to be that more interactive, collaborative module way. >> Right. And the thing about the people... You know, we go to a ton of shows, right? Everyone's automation's going to take. But I've never heard anyone say, "We're overstaffed." That we have more people qualified in these new areas than we need. I mean, there's still such a demand for people across the board. Whether it's truck-driving or it's... >> It's unlocking the power of those people. Just to kind of share an example, when we went through the pilot for this to go get the funding, we took basically a womb-to-tomb situation where we would go do infrastructure to service a platform and have it in a client's hand for business. In the past, that would take us 2100 hours and eight teams and 53 hand-offs. In seven weeks, we've proved we could orchestrate that all the way through the last mile, getting to the client's network in two hours and 14 minutes to where the client could log in. >> Wow, that's a game-changer. >> It is a game-changer. But you free up those resources then to help that customer understand how to leverage that application and change their business versus all this toil of trying to figure out, "Well, did I get the network connected? "Well, who knows how to do the firewalls?" Everything is code. >> Right. >> And that's really, I said it earlier, we're really going towards business code, right? Because that's what John's talking about, is getting business processes code, and then empowering people to have that situational awareness. >> And then, hopefully, opening up their minds to, "Oh, my goodness. "If I can do this that easily, "what else can I do? "What else can I do." So, Tim, you've got an interesting background. Not that ServiceNow is not exciting. But you were involved in a very exciting business for years and years at Cape Canaveral. So what did you do there and what lessons did you learn there that you can apply right now? >> That's a great question. So it was actually an honor to support our country in that way. I was the IT director at Cape Canaveral for 12 years and supported Atlas, Titan, and Delta rocket launches for commercial and military purposes. But what I learned there a lot was two key things: systems engineering... That's almost like DevOps for aerospace and defense. It is people really building a system together and understanding what they have to achieve. The other thing is command and control. And that sounds a little rigid in today's world of agile. But when Greg and I talked about Platform DXC, what we felt is, we need and control system for business. Right? That has a complete loop. And we're going to talk about this Thursday at 1:30? >> 1:30. >> Right. So we took a lot of those constructs and we didn't even select ServiceNow when we put the platform together. We'd been a good partner with them. But then we said, "You know what? "They have a market-leading solution. "They're going to fit into the orchestration "of business." And then, there's an intelligence pillar, and an automation pillar. But we're seeing huge gains. Every client we get in front of is like, "Wow, we didn't think about that." And we also have, our partners are actually wanting to put their IP into our platform so people can just consume it and we could wrap another service wrapper around it. So it kind of turns into an IT marketplace in a way. So we're pretty excited about it. >> I'd love to just kind of drill down on the command and controls. Interesting. I talked to a company a couple of weeks ago and they were in aviation. And the guy's like, "You know, in aviation, "if they want to innovate around ticketing "or AV systems in the planes, "they can innovate all day long. "It doesn't really matter if somebody "can't print their ticket if it doesn't come up "on their phone." But in terms of the safety, it's not to say, in terms of the regs, and the maintenance, of the aircraft. It's super-rigid. You can't take risks. I would imagine at Cape Canaveral, although, some missions have people, some don't, it's still big, expensive missions and you really aren't failing fast... >> We actually move pretty quick, believe it or not. You can build a rocket in six months. They'll fly it in and you can erect it and test it in thirty days and launch, which is pretty crazy when you think about it. And a rocket's a lot of hardware and software, right? What they have is that value stream, through systems engineering and situational awareness. So, for example, they know every time a torque wrench is used, who used it. So if it went out of calibration, they can immediately go back and say it was used on this guidance system, on that rocket. We need to go back and check it before it launches. And it's really a pedigree. You know, who was the tech? Were they assigned? Did they have the right skills? Did they capture the data for the test? And you really have a pedigree. And we've actually built some of that into the Platform DXC. We call it the Digital Thread, which is something we'd worked on with the Air Force. So if you take compliance, right, and you have this thread of everything that's occurred, whether it's the people, an asset, an application, you have a thread. So you look at compliance radically different. So we capture a lot of telemetry, whether it's technical, business, or security. And that's where the intelligence pillar has this whole AI engine and machine learning and things to just start pivoting radically. So it's really a closed-loop system which is what a rocket has. The airplane that probably everybody in this room flew here in, right? It's always sensing itself and adjusting. And if it has a failure potentially coming up, it notifies Boeing before that plane lands that they need something to go look at. That's what we're trying to do here for business. >> It's funny. Another interview, this gal came. She was a lawyer. She was a homicide detective. And we talked to her about chain of possession. What an important concept chain of possession is. And I'm just curious about how cumbersome was that before when you started versus with the tools that we have now in terms of sensors and networks, and basically unlimited networking and unlimited storage? What percentage of it really was chain of command versus actually doing things, and that kind of followed along? >> I think you asked a question, how cumbersome was it? I think it was so difficult that, in many cases, it was not there. Right? So you had these big gaps. And you didn't know what happened and you didn't have the integration of the data. And now, in today's world, with these more real-time cloud-based, integrated systems, you're able to get that at, more and more, a commoditized price. It's no longer as expensive and difficult to get that. It's being commoditized where, in the past, in some cases, you didn't have it because it was too hard or too expensive. >> Right. So you didn't have that closed-loop kind of feedback mechanism to make sure that things go well. >> Tim: You needed people and paper. >> Yeah. >> Alright, so I can't believe we're, like, May 9th. The year's halfway gone. So what's next up in the balance of 2018 on this journey? If we talk a year from now, what are we going to be talking about? >> Yeah, so our strategy for this year ahead of us is really to continue driving Bionics, or intelligent automation across our whole business unit. So DXC, the world's leading largest independent services company across infrastructure, apps, and BPS. So we're transforming how we deliver and deploying that at scale. So intelligent automation at scale across your business. The second key piece for us this year is to work across all of our offerings and our industry solutions to ensure that they're built for operations and built on Platform DXC so all that efficiency, effectiveness, automation is built into the offerings. So that what we have ahead of us for this year. Alright. Should be fun. And it has been so far. We'll watch Elon Musk's car keep going through space because that's very entertaining. >> Tim: It is pretty cool. >> Well, what's cool, too, is that everyone's excited to watch the launches. They're going to get up at six in the morning and count it down and it is very cool. Alright, Tim, Greg, thanks again for taking a few minutes and stopping by. >> Thank, Jeff. >> Alright, Tim and Greg. I'm Jeff. You're watching theCUBE from ServiceNow Knowledge2018 in Las Vegas, Nevada. We'll be right back after this short break. Thanks for watching.
SUMMARY :
Brought to you by ServiceNow. the Sands Convention Center. So, first off, just kind of impressions of the show. Yeah, it's amazing to see 18,000 people here and a few more. And then, obviously, you guys... that we did with Fruition and Logicalis, And that continues to be a very strong part So you have to build the application. and capability to get efficiency and automation So let's dig down a little deeper on that application. So the big thing that Tim and I are driving across DXC and just the technology. And a lot of people we've seen in the industry and you just keep finding so many giant buckets and they'll say, "Well, automation is to get heads out." And clearly the people part's probably And there's been a lot of discussion here this week And something we did when Greg and I experimented with this. And we basically created the platform in 230 days to build with us. and someday down the road, hope to deliver something. It's got to be that more interactive, And the thing about the people... and 14 minutes to where the client could log in. But you free up those resources then to help and then empowering people to have So what did you do there and what lessons And that sounds a little rigid in today's world And we also have, our partners are actually But in terms of the safety, it's not to say, that they need something to go look at. And we talked to her about chain of possession. And you didn't know what happened and you didn't have So you didn't have that closed-loop kind of feedback If we talk a year from now, and our industry solutions to ensure that they're built They're going to get up at six in the morning Alright, Tim and Greg.
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Marc Talluto, DXC | ServiceNow Knowledge18
>> Announcer: Live from Las Vegas it's theCube, covering ServiceNow Knowledge 2018. Brought to you by ServiceNow. >> Welcome back to The Cube's live coverage of ServiceNow Knowledge18, I'm your host Rebecca Knight along with my cohost, Dave Vellente. The biggest conference of ServiceNow, 18,000 people here at the Venetian. We're joined now by Marc Talluto, he is the DXC Fruition Global Practice Lead at DXC. Thanks so much for coming on the show. >> Thank you for having me, appreciate it. >> So let's start out by telling our viewers a little bit about what you do in your role within the organization. >> Sure, you know, just a brief history, so I was one of the co-founders and CEO of Fruition Partners. So we were acquired by CSC, now DXC, about almost three years ago and within DXC, you know, DXC made a very conscious decision to use ServiceNow as kind of a pivot point to digital transformations for the customers. So by acquiring Fruition and then further investments, so we've done acquisitions in Australia, mainland Europe, the Netherlands, we've really consolidated a lot of the best regional partners inside one DXC Fruition practice. So within this practice, that's where we do a lot of our transformation work with customers that are starting or continuing their ServiceNow journey. >> Marc you and I met in the early part of this decade when this show was a lot smaller and it was, you know, well under, maybe around 5,000, probably even a little bit smaller than that. And it was companies like Fruition that got in early. You didn't see the CSC/DXCs and the other big systems integrators and this thing has just exploded. What's your perspective on the last five, six years? >> Oh boy, well I will say a lot of this is driven, a lot of the growth, not just from ServiceNow but from the GSIs, the global system integrators, that really see ServiceNow, how it can really be applied to their customer base. And so in the last five years you went from people that were interested but really didn't understand what it could mean, 'cause you know, if it's perceived only as a ticketing tool it's like, oh, that's not important. But as it's now seen as a, really a service manager platform, that getting in and servicing IT is just a way to go help HR, to go help suck ups, all these other venues. So what we're seeing is really an explosion of the GSI community here trying to do acquisitions like we've done. So there's been about, in the last five years, 17 different acquisitions of all those regional players into those various global SIs. But then those global SIs themselves, as we've seen on some of the presentations here, I and DXC ourselves, we're now using ServiceNow internally as a way to automate a lot of our internal processes. Used to be what we called Customer Zero or the Lighthouse Account is now the GSI themselves. So I think they've really embraced the message we've been kind of saying all along, which is, yes it's good for IT, but it's really good for how you operate all your shared services' businesses. So that's been, and it's been just accelerating every year. >> Yeah, remind me, so when you started Fruition did you start with ServiceNow or did you have, had you had experience with other platforms before that? >> Yeah, so we actually started in 2003, so about five years before we ever met ServiceNow. >> Dave: There was no ServiceNow, really. >> No, yeah, so we were used to using the remedies of the world, I mean, the other kind of various tools that were out there. But we also weren't a system integrator when we started. We were an, it's funny 'cause you hear the messaging now, organizational change is more important, customer success is more important. Those are really the roots of our company. We were like, listen, the process needs to be better. You know, we're pouring in to governance and all these things, we could use Remedy, we could use other tools but we need to really figure out why people are choosing to engage to do service management or they just kind of go off and do their own thing. So for those five years that's all we did was talk to organizations about crawl, walk, run. How are you maturing from fragmented service offerings, fragmented support, to really kind of being able to centralize those operations and then extend outside of IT? And when we met ServiceNow it was like, it's like they were telling us what we've been telling customers for years so I was like, that's great. >> The lack of a tool, a platform, that really does what ServiceNow does, in a way it might've been a tailwind for your business 'cause complexity, but on the other hand you had to respond and you jumped on it early. I mean I would think a lot of SIs might've said, oh no, that takes complexity out, complexity is cash for us. You guys had a different philosophy, you said were going to get in early, talk about that journey, that position. >> True, well you know when we first met ServiceNow, like I said, 2008 when they were about 40 people total, you know, their entire company. And I think we were 10. So we were almost, you know, similar sizes. But you know what we were able to provide ServiceNow was explaining the customer journey. That the technology was very important, it was very lightweight and nimble but that customer journey, that customer needed to understand, what should I do first, what should I do next? What should my one year, two year, three year look like? And that's something that we've always kind of held, that we saw ServiceNow also as being this platform. We believed in the Glidefast story which was ServiceNow before ServiceNow, maybe we were one of the first ones to say, there's IT service managers, let's just talk about cloud service management, enterprise service management. So I feel like their story and our story, we've kind of been maturing together as we've seen customers really adopt the platform. And some of the great case studies that we've seen over the years, those have been our customers that we've helped encourage to say, what's the difference between an asset that's in IT and an asset that's in manufacturing, right? These are the same disciplines so let's help them go out there and do that. So it's been, it's obviously been a tidal wave of work. It's been very interesting expanding globally and you know, this is just a result of a lot of hard work on everybody's part. >> We're sort of, at this conference we're hearing that this is a real moment in time, when you were describing talking to companies, trying to understand those who were sort of happy to operate in this fragmented way versus those that were truly committed to a technological change and bringing things together. Is that true in your mind, that there really is a recognition on the part of companies and employers? This is, we need to get better at this. >> You know what we're hearing? We're hearing from very large enterprises, some of them and even Aerospace and Defense that are like, we have to recruit younger talent. They do have aging populations that'll be exiting their workforce. I see this from universities that recruit, obviously students, but it's then the workforce. The expectation is now so much higher that their experience with IT inside their employer is much closer to their experience as a consumer. We've been saying it for years but now it's really become a business imperative as customers, I should say as our customers, they are trying to make their workforce happier. Well not only just more productive, more engaged, but also, you know, retention. It's, I feel like it's the moment of the worker themselves. And look at other economic factors, unemployment's at a historic low. Finding people, you're competing for your own workforce to come work for you. They can't show up and you give them a Windows 95 machine or like an Office 2001 product suite, they're like, that's a reflection of how you as a company actually operate so all of those are kind of coming together in to this consumer like experience for the employees of our customers. >> And a lot of talk about new ways to work, the future of work. So what's your expectation going forward for how that affects business, affects your business, organizations? Sounds like they're closing the gap between consumer experiences and enterprise experiences, what's next? >> So you know, big word, friction, been frictionless. Right, like where's the efficiency, what is the friction in different departments working together? I think as people really do adopt this, call it the service manager platform, that system of engagement, once those silos start to come down, once they start to share that data, we see it in individual customers, they kind of go through this aha moment. They've cleaned up their data sources, they realize everything's on one platform, and then they're like, can't I build this, can't I build that, can't I build that? Yeah, you can, and it really starts to accelerate. So I think we'll see the barriers of these business units really fall, I think IT's role is going to shift to be almost a, we talk about a service management office not a project management office. So the service management office is, how well are all of my services, whether it's HR, whether it's finance, how are those services being consumed by my employees? So I think we'll see that pivot, it gets away from IT being more T, the technology, and more to the I. Like what information and services am I providing? I think really we are at that catalyst and as people start to adopt that it moves much more quickly from here. >> What's next, what is, going forward what do you see as the DXC ServiceNow strategy? >> Boy, so this is something that we've been working, so DXC's only been in existence for one year, right? But it came from HBES, it came from CSC, right, 26 billion dollar company, 180,000 people. DXC is putting all of their investment strategy around digital transformation, behind ServiceNow. So we have another team here that focuses completely on building ServiceNow offerings that are behind all the other DXC offerings. So what do I mean by that? The difference is whereas Fruition will go up to a customer and say, we'll help you do ServiceNow work, the platform DXC team says, we want to deliver cloud orchestration, we want to deliver desktop and mobility workforce call centers, but all of those are powered by ServiceNow at the back end, all of our analytics so we do a lot of other things as DXC, obviously billions of dollars worth but we're switching that all to be standardized on ServiceNow. So we're actually breaking down the silos in our own company of how our different departments work together. So if a customer buys a cloud orchestration platform and they're also a workplace and mobility customer and they also have maybe the HR BPO, that's all on ServiceNow. The DXC platform, DXC, built on ServiceNow. So that's everything DXC's throwing at it is to be that player. >> And do you see ServiceNow, is that the platform of platforms? >> Marc: Yes. >> And I mean, you guys really are a technology agnostic. But if it fits you'll use it. >> Well we're an independence offer provider. We don't create our own products like an IBM might or somebody else might and basically put those products in front of a customer when they're really not the right fit. >> So, I mean, you think we had John Donaho on early and he said, look, there's WorkDay and there's SalesForce and there's SAP, et cetera, et cetera, et cetera. We want to be the connective tissue to those platforms. Software companies are funny though, they all want to be the connective tissue. But if this is what ServiceNow does, so, do you feel like they are in a unique position to be that platform of platforms and-- >> I really do, and we've worked with a lot of other software companies that want to connect in to that ServiceNow ecosystem because what we find is other software products are like, listen, I might be really good at security, intrusion detection, but do I want to create a work flow? And I want to create the CMDB, that means that I have to go build an entire almost secondary product to my core competency. So if I'm really good at anti virus, if I'm really good at intrusion detection, even if I'm really good at reporting I still need people to act on the information I'm providing them. But I don't want to build that action engine, so that's what they're almost setting up their own boundary, saying let ServiceNow be the action engine for me and we'll just plug in to them. They're becoming the standard for how customers work between silos. >> Great, well Marc, thank you so much for coming on the show, this has been really fun talking to you. >> It's my pleasure, thank you, great to see you. >> I'm Rebecca Knight for Dave Vellante, we will have more from ServiceNow Knowledge18 just after this. (upbeat techno music)
SUMMARY :
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V Balasubramanian & Brian Wallace, DXC Technology | IBM Think 2018
(energetic music) >> Announcer: Live from Las Vegas, it's the CUBE, covering IBM Think 2018. Brought to you by IBM. >> Hello everyone, welcome back to the cube's coverage here at IBM Think 2018. We are in Las Vegas, the Mandalay Bay, for IBM Think. Six shows are coming into one packed house. We have two great guests here, Brian Wallace, who's the CTO of Insurance for DXC technologies, and we have, Bala, The Bala, but goes by Bala, banking and capital markets CTO for DXC technologies. Guys, welcome to the cube. Thanks for joining us. >> Thank you. >> It's our pleasure, yeah, thanks. >> So, the innovation sandwich, I'm calling it IBM strategy. You've got in the middle, the meat, is data. And the bread is blockchain and AI. Two really fundamental technologies powered by cloud and a variety of other things. Obviously, AI is disrupted, we know what that looks like. Block Chain now emerging as a viable infrastructure enabler that's creating token economics, a lot of cool things, certainly on the banking side, seeing a lot of controversy. Block Chain really is driving it. You guys are out on the front lines. You're doing a lot crowd chats, been following your digital transformation story that you guys have been putting out there. Really you're on this. So, what's the conversations like that you guys are having with block chain and AI; Share? >> Bala: So, let me begin with a couple of quick points on block chain. DXC has done some fantastic work around the world leveraging both the trust capability that block chain brings to bear in financial banking industry use cases, like KYC for instance, institutional KYC in particular, but also, in simplification of entire value chains such as lending. And we're doing very interesting work in lending where not only are we looking at the up-front origination process of lending but also the downstream securitization. Which is where the tokenization of principle and interest payments and those type of things happen. >> John: Energy too? >> Oh yes, absolutely. So there are a number of these creating type use cases that follow into securitization. And with that, we're doing some very interesting work. >> John: Bala, talk about the globalization because one of the things we're seeing in the US a shrinking middle class, but outside the US in emerging markets, a growing middle class. Thanks to mobile technology, thanks to data, thanks to block chain, you're seeing, you know, countries that "hey, we have infrastructure but we don't have the core and modern infrastructure but you throw in a decentralized capability, You've got all these capabilities, and the killer app in all this is money. You're in, that's your vertical. >> Bala: Yes. >> That's your industry. The killer app is money and marketplaces. Your thoughts? >> Bala: I think, the beauty of what these technologies are doing, is for the first time creating financial inclusion to happen and the very first case of where financial inclusion is enabled, is in payments. So, when we open up the banking system predominantly from a payment perspective, which is what things like blockchain and others enable, if we succeed in doing that, then for the first time we've enabled, that's 2 billion people unbanked or underbanked-2 billion. >> John: Yeah. >> Bringing them into this financial system allows for. >> And some people are discriminated against too because they don't have a track record. Banks can't handle some of the things that others are now filling the void with crypto and blockchain. >> Bala: Right, or they can't service them profitably. But for the first time now, you're looking at the economics that cloud, and AI, and blockchain, these technologies bring, not just into banking and capital markets areas but into insurance and I'd love to have my colleague, Brian, talk with the insurance cases are enabled as well. >> John: Brian, insurance- go. >> Yeah, so it's a slightly different dynamic. There it's the, if you think about the fundamental pattern of blockchain it's around eliminating a central or a middle-man or a central, you know, gatekeeper, if you will. And the entire insurance industry is largely made up of middle-men, right? You've got people with risk at one end and you've got sources of capital at the other end and everybody's playing a role between a broker, and a carrier, and a re-insurer. In sort of facilitating that management and that transfer of risk. >> John: So you've got to extract some efficiencies out of that. Business model opportunity. >> So efficiencies, there's a lot of conversations around efficiencies, around automation, but interestingly, it's around the disruptive business model, right? The technology is mildly interesting but it's the new business models that blockchain will enable. >> John: Yeah, I see banking picking up. The early adopter on blockchain but I see, maybe it lagging a bit in insurance but I definitely see some opportunity there. But short term, data is driving insurance because, you know, I don't have a Tesla but my friend has a Tesla. The insurance company will know exactly who is rolling through those stop signs. They know everything that he's doing, All the data is there, so AI becomes really the low hanging fruit for insurance in that industry. Do you agree with that? Comment, reaction? >> Brian: Yeah, and we're just at the beginning, right? Because as you say, data is the asset that we manage. So we have a lot of data in terms of transactional data, the traditional operational data. What we're discovering, and what we're sort of licking our lips over almost is all of this new unstructured data, whether it's sensor data, behavioral data, and you're right, 'cause the challenge that we had around automation and cognitive computing, if you will. We're here at IBM with the Watson tech, was enough data, and the consistency and quality of that data. So we have that now, and we're making tremendous strides around in particular here, with the Watson brand, and the Watson cognitive. >> John: You know, one of the things I wish, was Dan Hutches was here, he's not, he's the CTO in charge. You've guys have been doing all these crowd chats our software that we wrote. That's pretty interesting. I've personally enjoyed all the conversations and give a shout out to Dan and you guys for really great conversation. You guys know what you're talking about. It's clear in the data you guys are taking an outside-in approach and collaborating. But your topics are on target. You're talking about digital transformation kind of holistically, but then you start to dive down into specific use cases. So, Bala, what is the favorite, or the most popular digital disruptive topic that's being discussed within DXC and your clients and in the marketplace? >> So, at the outset, within DXC, as digital transformation takes hold with our customers and we aim to be the premier provider of that enablement, what we've realized ourselves is that we provide a lot of services to our clients across many industries but there are commonalities across what we provide in terms of service delivery. And so it made sense for us to, number one: look at the commonalities and create a platform that was common across industries, across offerings that we bring to the marketplace. That commonality is what we call internally, and externally now, as bionics. And it's a platform that we are bringing forward that for the first time ties together what we are talking about both here at this event but also with our clients. Ties together intelligence, orchestration, and automation which are the fundamental, >> John: It's called bionics? >> Bionics. And internally we call it platform DXC upon which all of our offerings and services are brought to market. >> John: Well there's disruption going on in your business. So, I want to talk about, double-down on that for a second. I'm seeing a trend, certainly in the public sector market where the use cases are well enough defined. So you're seeing automatic code generation becoming a real part of the delivery process. Now, what that's going to do is essentially, think of provisioning and configuration management in cloud. If you could apply actual process code that you've done before in the commonalities, this is going to change the delivery timeframe. So you're looking at essentially auto-provisioning software. Not just like, configuration management resources. No, I'm saying here's a value chain, here's a block chain, here's some AI, just configure it like a LEGO block, push. That could take months to deliver the old way. >> Bala: Right. >> Your thoughts to that? Are you guys on that? Do you guys see that as something that's going to be an opportunity for you? Some companies, I've seen, Global system integrator, is being disrupted by this, cause they don't have this. New SI's, new system integrators, are thinking this way and that's a DevOps mindset. Are you prepared for that, do you see it coming? And what's your answer to that? >> So we saw that coming about 3 and a half plus years ago. And our shift away from being a pure SI began then. And so we are an SI, but we are a service integrator rather than a systems integrator. And we began that trend in our journey, 3 plus years ago. And the reason we began that trend was what you pointed out. Today, infrastructure is delivered as a code. So not even as a service but as a code, and so imagine provisioning infrastructure and all the capabilities that ride on it, just as code. And that's where this is headed. In that model, we become provider and provisioner of services, rather than just a system. >> John: And the cost structure is completely changed because the services, Amazon has proven, and now IBM is following suit with their power platform and other things, that you can actually have the kind of compute but it's a catalog of services. So this is going to change the price competitiveness. So you know, big bids, that used to be billions of dollars, you guys can compete. I mean, am I seeing it right? >> Brian: That transition's already, that ship's sailed, so to speak, in terms of the large outsourcing deals the large, where there's apps or infrastructure, it's all moving to digital transformation consumption based commercial models. And it's really bionics that Bala mentioned a minute ago, that is our answer to the threat you described a minute ago. It's really about automating and digitizing and building intelligence into the entire, if you will, build, deliver, operate value chain of our business. >> John: Talk about the multi-vendor, multi-choice, technology-choice, as your customers and people in general on this journey of digital transformation. They have to make, they used to make technology decisions. Now they're making business logic decisions around how to reconfigure their value chains to optimize for new efficiencies and extract away inefficiencies. Blockchain is a great example, AI is another, automation is in the middle, all the cloud. So you have now business logic as the risk, technology not so much because infrastructure as code has proven that you can have server-less, you can have all kinds of coolness that can be managed in an agile way. So the business model aspect is key. How are you guys dealing with that, cause I know you're here at the IBM Think Show, their partner. I see you at the Amazon shows. We see you guys everywhere. So you're horizontally scaling. By design, is that what customers want? What is the DXC view on this? >> So our value proposition has always had partners as the key element of what we do. And so if you look at what we do, you can look at it from two perspectives. One, proprietary ways of thinking, proprietary systems are long since gone. >> And waterfall methodologies, gone, dead. >> Yes, those are all long since gone. >> If you're still doing that, note to self: you're going to be out of business. >> Exactly, so we've actually hinged a lot of what we do on our offerings, our capabilities, and so on around openness, around open source, and so forth. So that's number one. Number Two: In this world, it's no longer about just DXC or just IBM or just somebody, one person bringing everything to our clients. It's about how do you engage proactively and build co-innovation and co-services with our partners and bring that to our clients. >> I mean, IBM just announced that a deal with Google. They've got tensorflow and their deal. So you have all kinds of melting pot. Okay, let's talk about blockchain again. Go back to my favorite topic. So, if you look up that stack, you've got blockchain, you've got cryptocurrency, protocols, and what-not, mentioned securitization, you've got security tokens, you've got utility tokens. You can almost see where this is going. And then you've got on top of that, what's coming, is a mass in-migration of decentralized application developers. Okay, kind of cloud plus. You know, they know cloud, they know DevOps, infrastructure as code, but they're looking at it from a decentralization standpoint, different makeup. And you see, ICOs, initial coin offerings, I think this is an application of you know, inefficiencies around capital markets but that's, you know, put that aside for a second. But blockchain, crypto currency, and decentralized applications, how do you guys see that trend? What are you guys doing? Are you integrating it in? You mentioned token economics, you're in the banking field. Your thoughts on that? >> Bala: Sure, on the blockchain front, as I mentioned to you, there are a number of platforms that are out there. There is the R3 Corda platform. There's a platform that JPMorgan initiated that we're leveraging as well. >> John: Yeah, so they pooh-poohed Bitcoin but then they're back in the game again. (laughter) >> Bala: Yes, that's right. And then there is the Hyperledger Fabric as well. So these platforms are going to take their course of evolution and we are working across all of those platforms. Now, the more interesting thing that you mentioned is people and skills. What we've find today in the marketplace is with our clients is a dramatic shortage of skills in these areas. And so internally, what we have done at DXC is actually open our own service delivery to a vast pool of developers that you talked about earlier as being freelance, independent folks. We open our entire service delivery to them as well. And we look at that global talent pool for our own service delivery. >> Using community as a way to scale. >> Bala: Using communities, yes. And that's exactly what we're doing in our talent process. It's not just about our people, our employees, but our partners as well as what exists in the open marketplace. >> Brian, talk about the insurance area as a way to tease out other trends. Specifically, the question is What is the biggest things that people know they're walking into? What's the tail-wind that they see, that's going to give them hope? And then, What's the head-winds? What are the blockers? And what should they be aware of? What are some of the marketplace dynamics that translate into other industries? >> Brian: Well, let's start with the obvious blocker is legacy debt, right? So you talked about the risk of all that business knowledge, that domain expertise, that's all today encapsulated in existing, what you may call legacy systems, right? So that's the head-wind by far. The tail-wind is that unlike, say 15 years ago, and we were in the last sort of, dot-com boom, when it was all about the front office and customer experience, the customer is way ahead of us. So culturally, the customer is challenging industry to catch up. So that's the tail-wind in my mind. And the real opportunity is to think about it in terms of a dual agenda. So think about it in terms as progressively, simultaneously building new digital capability, whilst ultimately beginning to unbundle and tackle that legacy debt. And I think customers now are starting to see a path forward. We're in the market in both banking and insurance with digital platforms, with industry resource models, API fabrics that can go back in, modernize legacy systems. So there's a real fast time to market. >> And it changes your engagement with clients. It's not a one and done, you're sticking through the service layer. >> Brian: Oh it's a journey, but the difference, I think, between DXC and a lot of other people is that we are in the market, in production, with real assets. And you can show that journey. So it just becomes a conversation around what's your pain point? Where are you starting from? Where do you want to go? >> And you're bringing the community in to help on the delivery side, everyone wins. >> Brian: And that community is a combination of three things. That's our own employees, obviously within the industry, and within our offerings that know banking, that know insurance. It's all of the DXC people in the horizontals. Because we're bringing everything now. These platforms encapsulate infrastructure, security, service management, analytics, mobility, all of that is built into these platforms. And then, it's going out into our partner community. And then, it's going out into the open community. And we're tapping into all of those. >> John: Brian and Bala, thanks so much. 2 power CTOs here on the Cube, having a CTO conversation around how scale, cloud, AI, blockchain, new technologies are enabling new business models at a faster pace of change, with a lower cost structure, and more time to value. Again, it's all about the value creation. The killer app is money and marketplaces and community. Guys, thanks so much for sharing. I'm John Furrier here at IBM Think 2018 Cube Studios. More after this short break. (electronic music)
SUMMARY :
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Patrick Stonelake & Marc Talluto, Fruition Partners, A DXC Technology Company - #Know17
>> Announcer: Live from Orlando, Florida it's the Cube covering Servicenow Knowledge 17. Brought to you by Servicenow. (electronic music) >> Welcome back to Orlando everybody. This is the Cube, the leader in live tech coverage. I'm Dave Alante with my cohost Jeff Frick. Mark Toludo is here with Patrick Stonelake, cofounders of Fruition Partners now, a DXC company. Welcome to the Cube, Mark you were one of the first SIs that we ever met in the Servicenow ecosystem, acquired by CSC and now the spin merge with HBE, explain it all, how'd you get here? >> Yeah well that's great so we really grew up in the Servicenow ecosystem, right. That's where really Fruition became really what it was and is. CSC came 2015 so they came, acquired us, we became Fruition Partners with CSC brand. CSC then did an acquisition of UXC, a very large SI out of Australia and with that was Keystone, probably now the largest Servicenow system in the greater Australia so they came into our practice as the Fruition Partners Australia brand. We then went out under CSC and did another acquisition in mainland Europe Aspediens. They covered Switzerland, France, Germany, and Spain. And so now they're the Fruition Europe end. So we still have this Fruition practice inside of CSC at the time and then the HP enterprise services so that's only the EDS group, the services group, not the hardware or software group. So then they choose to spin merge with CSC and form DXC. So we're still the Servicenow practice Fruition Partners DXE technologies company so all the Servicenow, everything you're seeing, that's what we're enabling for customers. >> Now Patrick, how did that all affect the go to market? >> It enables us to be more global right. Part of the reasons why we acquired these companies and continue to look to do so is our customers are demanding from us a very consistent, boots on the ground experience, multiple languages, but all running the same methodologies, running the same accelerators and getting them to the finish line at the same time. So DXC and the kind of checkbook and influence of DXC has really helped us do our part in consolidating that market. But what I think we've really just started to scratch the surface of is how we can empower DXC as you know kind of become the engine that runs the nine major offerings of DXC and start to get service now into support of those offerings, modernize them, make them more efficient, and make them more attractive to customers. >> You guys were early on, you know we've talked about this in the past, kind of placed your bets, paid off. Is this sort of work flow automation the next big thing? It seems now that everybody's glomming onto it. >> Yessir. >> Is it and why now? And where do you see it going? >> So we see this, as Patrick mentioned, DXC has nine service offering families, right and that includes like big data, cyber, vertical applications, certainly the outsourcing business is still significant. But what we're seeing is Servicenow is this workflow backbone middleware that kind of connects us all. So we have the DXC offering family leads coming to us and saying listen we understand that Servicenow can do ITOP for a business process orchestration, we understand it has a SECOPS component, so now we have an ISECOPS offering. So they're seeing that Servicenow is kind of the glue to bring together these various offerings and it helps us go from our traditional relationship with the IT department to now branching out into HR, into security, into that CSM space. Even in the business process automation space, that can be claims process. The total business functions that are automated by this work flow, it's not just the work flow itself, it's that the work flow ties into the other silos so that it's not just email, it's actually intelligent email, intelligent routing. So we see it as the glue to keep all these offerings together. >> And then you guys are starting to build solutions on top of a Servicenow platform and go to market with the solution, versus you already have Servicenow, we're going to be a kind of typical consultant and help you do best practices, et cetera. >> Exactly, you know it's kind of a combination of the two. But I think the best way to think about it is that Servicenow is doing its best to be as horizontal across the enterprise as possible, right? Security is a really excellent example of a place where Servicenow is a natural fit, you connect the cycle with security and IT. But one of the things that we're looking to do is to bring the industry expertise of DXC to some of these Servicenow enabled solutions. Mark talked about our ISECOP solution, which is horizontal managed security services. But we debuted yesterday that we're going to be working with Servicenow and their catalyst program around a healthcare splinter of ISECOPs because there are all kinds of uniquely healthcare provider oriented security concerns that the actual thought leadership and the knowledge of the cyber consultants at DXC really bring a lot to the table. So we could build a solution in conjunction with Servicenow. They rely on us for the industry expertise, and they just keep that security piece humming and up to date and locked in with the rest of the platform. >> You know we have another offering, just to add to that, is out of Europe, one of the consulting groups said environmental health and employee health and safety in manufacturing plants. They said listen there's a product out there in the marketplace, can you do something better or different using the Servicenow platform? So we actually took that subject matter expertise from DXC consulting experience, we've married that with our Servicenow expertise and we actually have another product that we're going to market with. It's an employee health and safety, for manufacturing plants, for slip and fall, for any environmental concerns, any of the safety issues that they have. But that's really combining industry and vertical expertise with Servicenow. >> And that shows somebody might not even know they're buying Servicenow, right. (crosstalk) >> You're essentially OEMing the platform. >> That's what we would like to get to. >> You're not there yet. >> I think there's a lot of, we have a lot of we sell a stand alone on top of a Servicenow platform and it gets built. Tony Beller who's the new GP Alliances coming in with a lot of force, environment experience, and I think he's really charging with some of the bigger partners like us to really lock down that OEM because I think that's where we get a lot of leverage for Servicenow and our customers essentially want to consume as they need it and that makes a lot of sense. >> And are you reselling Servicenow in that solution offering so that they don't have a separate relationship with Servicenow, it's all integrated into that. >> Exactly, yup. >> Correct. >> And do you guys use Servicenow internally? >> We do, yeah. Ourselves we've been big drinkers of the champagne as they say for a really long time. We have a number of systems we use to run our professional services organization. But DXC, particularly in the area of asset management, some of the real ROI driven pieces of IT is taking a very hard look at the successes they've had there and trying to figure out how we can enable that success in the rest of the organization. Purchasing, project management, you know, these are things that I think we're going to do internally and then start to share results with our customers. >> Well we also have something called My Order Style, so there actually is how we do manage service provider outsourcing relationships that's built on Servicenow. And we do that internally as well, so basically when we get support or when we need support for our equipment, whatever, worldwide, that's being logged and tracked in Servicenow. >> And in Servicenow you clearly have very strong messaging around we start with IT, IT service management and then ITOM and then moving into the lines of business. How rapidly are you seeing that in your customer base? And maybe add a little color to that. >> I think we're trying to accelerate that. >> Yeah. >> I think what we're seeing is a shift as infrastructure goes to the cloud, as the IT department moves away from being the T of technology and more the information side, that they're starting to realize this role as more of a service management organization because oftentimes the applications that they're supporting are coming from a third party if it's Servicenow, if it's Work Bay, if it's Sales Force, but they can be the glue that holds it together. They can worry about the releases, the data hierarchy, but it's that IT as they are reinventing themselves. They see themselves going out towards those other departments towards HR, towards CSM, towards field service and saying we actually have a solution we want to bring to you. >> I got to ask you guys, as a consultancy, complexity is your friend. You know when things are chaotic it's like call you guys and solve the problem, but at the same time, you hear from a lot of Servicenow customers, we're trying to minimize the customization, custom modifications. >> Patrick: Yes. >> Mark: Right. >> Is that antithetical to the way you guys typically do things? >> It shouldn't be I don't think. I mean we don't want to do as much work as possible in one project, we want to deliver value over the course of many, many transactions that are shorter in duration. And so the more we can stick to the configurable aspect of Servicenow, the better off we're going to be and the better off our customers are going to be. They'll take releases more smoothly and so forth. And what you can do with configuration and app scoping is really, it's a whole other level than what it was five years ago so we're actually starting to fulfill that promise. >> And so if you can build value on top of the platform using the platform, >> That's the point, yeah. >> Those functions beget the advantage of the upgrade. >> Yeah I would look at this and say when Fruition really got going is when we really embraced Servicenow, not just the technology, but the methodology. Because we knew a lot of other service providers, they want a two year project, they want that SAP three year whatever it was. But we embraced the methodology and said that if we can't show results in four to five months using this technology, we're not going to be invited back. But look at today, we have 400 customers worldwide, about 70 percent of those make up our annual bookings again for the next project and the next project because they see value in these increments and we're delivering that. So I would rather not elongate projects, they need to see things very fast. >> Awesome, guys congratulations, I love your story, and Mark you got to present to the financial analyst group yesterday so well done. Thanks for coming on the Cube. >> Thank you very much. >> Thank you for having us. >> Keep right there buddy, we'll be back with our next guest right after this.
SUMMARY :
it's the Cube covering Servicenow Knowledge 17. acquired by CSC and now the spin merge with HBE, So then they choose to spin merge with CSC and form DXC. the surface of is how we can empower DXC as you know in the past, kind of placed your bets, paid off. it's that the work flow ties into the other silos with the solution, versus you already have Servicenow, bring the industry expertise of DXC to some of these and we actually have another product that we're And that shows somebody might not even know I think there's a lot of, we have a lot of offering so that they don't have a separate relationship that success in the rest of the organization. so there actually is how we do manage service around we start with IT, IT service management as the IT department moves away from being the T and solve the problem, but at the same time, And so the more we can stick to the configurable again for the next project and the next project Thanks for coming on the Cube. Keep right there buddy, we'll be back with
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Driving Business Results with Cloud Transformation | Jim Shook and Andrew Gonzalez
(upbeat music) >> Welcome back to the program, and we're going to dig into the number one topic on the minds of every technology organization, that's cybersecurity. You know, survey data from ETR, our data partner, shows that among CIOs and IT decision makers, cybersecurity continues to rank as the number one technology priority to be addressed in the coming year. That's ahead of even cloud migration and analytics. And with me to discuss this critical topic area, are Jim Shook, who's the Global Director of Cybersecurity and Compliance Practice at Dell Technologies, and he's joined by Andrew Gonzalez, who focuses on cloud and infrastructure consulting at DXC Technology. Gents, welcome, good to have you. >> Thanks Dave, great to be here. >> Thank you. >> Jim, let's start with you. What are you seeing from the front lines in terms of the attack surface and how are customers responding these days? >> It's always up and down and back and forth. The bad actors are smart, they adapt to everything that we do. So we're seeing more and more, kind of living off the land. They're not necessarily deploying malware, makes it harder to find what they're doing. And I think though, Dave, we've adapted and this whole notion of cyber resilience really helps our customers figure this out. And the idea there goes beyond cybersecurity, it's, let's protect as much as possible so we keep the bad actors out as much as we can, but then let's have the ability to adapt to, and recover to the extent that the bad actors are successful. So we're recognizing that we can't be perfect a hundred percent of the time against a hundred percent of the bad actors. Let's keep out what we can, but then recognize and have that ability to recover when necessary. >> Yeah, thank you. So Andrew, you know, I like what Jim was saying, about living off the land, of course, meaning using your own tooling against you, kind of hiding in plain sight, if you will. But, and as Jim was saying, you can't be perfect. But, so given that, what's your perspective on what good cybersecurity hygiene looks like? >> Yeah, so you have to understand what your crown jewel data looks like, what a good copy of a recoverable asset looks like when you look at an attack if it were to occur, right? How you get that copy of data back into production, and not only that but what that golden image actually entails. So, whether it's networking, storage, some copy of a source code, intellectual property, maybe seem to be data or an active directory or DNS dump, right? Understanding what your data actually entails that you can protect it, and that you can build out your recovery plan for it. >> So, and, where's that live? Where's that gold copy? You put in a yellow sticky? No, it's got to be, you got to be somewhere safe, right? So you have to think about that chain as well, right? >> Absolutely, yeah. So, a lot of folks have not gone through the exercise of identifying what that golden copy looks like. Everyone has a DR scenario, everyone has a DR strategy but actually identifying what that golden crown jewel data, let's call it, actually entails as one aspect of it and then where to put it, how to protect it, how to make it immutable and isolated? That's the other portion of it. >> You know, if I go back to sort of earlier part of last decade, you know, cybersecurity was kind of a checkoff item. And then as you got toward the middle part of the decade and I'd say clearly by 2016 it, security became a boardroom issue. It was on the agenda, you know, every quarter at the board meetings. So, compliance is no longer the driver, is my point. The driver is business risk, real loss of reputation or data, you know, or money, et cetera. What are the business implications of not having your cyber house in order today? >> They're extreme, Dave. I mean the, you know, bad actors are good at what they do. These losses by organizations, tens, hundreds of millions into the billions sometimes, plus the reputational damage that's difficult to really measure. There haven't been a lot of organizations that have actually been put out of business by an attack, at least not directly, if they're larger organizations, but that's also on the table too. So you can't just rely on, oh, we need to do, you know, A, B, and C because our regulators require it. You need to look at what the actual risk is to the business and then come up with the strategy from there. >> You know, Jim, staying with you, one of the most common targets we hear of attackers is to go after the backup corpus. So how should customers think about protecting themselves from that tactic? >> Well, Dave, you hit on it before, right? Everybody's had the backup and DR strategies for a long time going back to requirements that we had in place for physical disaster or human error. And that's a great starting point for a resilience capability, but that's all it is, is a starting point. Because the bad actors will, they also understand that you have those capabilities and they've adapted to that. In every sophisticated attack that we see the backup is a target, the bad actors want to take it out or corrupt it or do something else to that backup so that it's not available to you. That's not to say they're always successful and it's still a good control to have in place because maybe it will survive. But you have to plan beyond that. So, the capabilities that we talk about with resilience, let's harden that backup infrastructure. You've already got it in place, let's use the capabilities that are there like immutability and other controls to make it more difficult for the bad actors to get to. But then, as Andrew said, that gold copy, that critical systems, you need to protect that in something that's more secure which commonly we might say a cyber vault, although there's a lot of different capabilities for cyber vaulting, some far better than others, and that's some of the things that we focus on. >> You know, it's interesting, but I've talked to a lot of CIOs about this is, prior to the pandemic, they, you know, had their, as you're pointing out, Jim, they had their DR strategy in place but they felt like they weren't business resilient and they realized that when we had the forced march to digital. So, Andrew, are there solutions out there to help with this problem? Do you guys have an answer to this? >> Yeah, absolutely. So, I'm glad you brought up resiliency. We take a position that to be cyber resilient it includes operational resiliency, it includes understanding at the C-level what the implication of an attack means, as we stated, and then how to recover back into production. When you look at protecting that data, not only do you want to put it into what we call a vault, which is a Dell technology that is an offline immutable copy of your crown jewel data but also how to recover it in real-time. So DXC offers a, I don't want to call it a turnkey solution, since we architect these specific each client needs, right? When we look at what client data entails, their recovery point objectives, recovery time objectives, what we call quality of the restoration. But when we architect these out we look at not only how to protect the data but how to alert and monitor for attacks in real-time. How to understand what we should do when a breaches in progress. Putting together with our security operations centers a forensic and recovery plan and a runbook for the client. And then being able to cleanse and remediate so that we can get that data back into production. These are all services that DXC offers in conjunction with the Dell solution to protect and recover, and keep bad actors out. And if we can't keep 'em out, to ensure that we are back into production in short order. >> You know, this discussion we've been having about DR kind of versus resilience, and you were just talking about RPO and RTO, I mean, it used to be that a lot of firms wouldn't even test their recovery 'cause it was too risky or, you know, maybe they tested it on, you know, July 4th or something like that. But I'm inferring that's changed. I wonder if we could, you know, double click on recovery, how hard is it to test that recovery and how quickly are you seeing organizations recover from attacks? >> So it depends, right, on the industry vertical, what kind of data, again. Financial services client compared to a manufacturing client are going to be two separate conversations. We've seen it as quickly as being able to recover in six hours, in 12 hours. In some instances we have the grace period of a day to a couple days. We do offer the ability to run scenarios once a quarter where we can stand up in our systems the production data that we are protecting to ensure that we have a good recoverable copy, but it depends on the client. >> I really like the emphasis here, Dave, that you're raising and that Andrew's talking about. It's not on the technology of how the data gets protected it's focused on the recovery, that's all that we want to do. And so the solution with DXC really focuses on generating that recovery for customers. I think where people get a little bit twisted up on their testing capability is you have to think about different scenarios. So, there are scenarios where the attack might be small, it might be limited to a database or an application. It might be really broadly-based, like the NotPetya attacks from a few years ago. The regulatory environment, we call those attacks severe but plausible. So you can't necessarily test everything with the infrastructure but you can test some things with the infrastructure. Others, you might sit around on a tabletop exercise or walk through what that looks like to really get that recovery kind of muscle memory so that people know what to do when those things occur. But the key to it, as Andrew said before, have to focus down what are those critical applications? What do we need? What's most important? What has to come back first? And that really will go a long way towards having the right recovery points and recovery times from a cyber disaster. >> Yeah, makes sense, understanding the value of that data is going to inform you how to respond and how to prioritize. Andrew, one of the things that we hear a lot on theCUBE, especially lately is around, you know, IOT, IIOT, Industry 4.0, the whole OT security piece of it. And the problem being that, you know, traditionally operations technologies have been air-gapped often by design. But as businesses, increasingly they're driving initiatives like Industry 4.0 and they're connecting these OT systems to IT systems. They're, you know, driving efficiency, preventative maintenance, et cetera. So, a lot of data flowing through the pipes, if you will. What are you seeing in terms of the threats to critical infrastructure and how should customers think about addressing these issues? >> Yeah, so bad actors can come in many forms. We've seen instances of social engineering, we've seen, USB stick dropped in a warehouse. That data that is flowing through the IOT devices is as sensitive now as your core mainframe infrastructure data. So, when you look at it from a protection standpoint, conceptually it's not dissimilar from what we've been talking about, where you want to understand, again, what the most critical data is. Looking at IOT data and applications is no different than your core systems now, right? Depending on what your business is, right? So when we're looking at protecting these, yes, we want firewalls, yes, we want air gap solutions, yes, we want front-end protection but we're looking at it from a resiliency perspective. Putting that data, understanding what data entails to put in the vault from an IOT perspective is just as critical as it is for your core systems. >> Jim, anything you can add to this topic? >> Yeah, I think you hit on the key points there, everything is interconnected. So even in the days where maybe people thought the OT systems weren't online, oftentimes the IT systems are talking to them or controlling theM, SCADA systems, or perhaps supporting them. Think back to the pipeline attack of last year. All the public testimony was that the OT systems didn't get attacked directly but there was uncertainty around that and the IT systems hadn't been secured so that caused the OT systems to have to shut down. It certainly is a different recovery when you're shutting them down on your own versus being attacked but the outcome was the same that the business couldn't operate. So, you really have to take all of those into account. And I think that does go back to exactly what Andrew's saying, understanding your critical business services and then the applications and data, and other components that support those and drive those and making sure those are protected, you understand them, you have the ability to recover them if necessary. >> So guys, I mean you made the point, I mean, you're right, the adversary is highly capable, they're motivated 'cause the ROI is so, it's so lucrative. It's like this never ending battle that cybersecurity pros, you know, go through. It really is kind of frontline, sort of technical heroes, if you will. And so, but sometimes it just feels daunting. Why are you optimistic about the future of cyber from the good guys' perspective? >> I think we're coming at the problem the right way, Dave, so that focus. I'm so pleased with the idea that we are planning that the systems aren't going to be a hundred percent capable every single time and let's figure that out, right? That's real world stuff. So, just as the bad actors continue to adapt and expand, so do we. And I think the differences there, the common criminals, it's getting harder and harder for them. The more sophisticated ones, they're tough to beat all the time. And of course, you've raised the question of some nation states and other activities but there's a lot more information sharing, there's a lot more focus from the business side of the house and not just the IT side of the house that we need to figure these things out. >> Yeah, to add to that, I think furthering education for the client base is important. You brought up a point earlier, it used to be a boardroom conversation due to compliance reasons. Now as we have been in the market for a while we continue to mature the offerings, it's further education for not only the business itself but for the IT systems and how they interconnect, and working together so that these systems can be protected and continue to be evolved and continue to be protected through multiple frameworks as opposed to seeing it as another check the box item that the board has to adhere to. >> All right guys, we got to go. Thank you so much. Great conversation on a really important topic. Keep up the good work, appreciate it. >> Thanks Dan. >> Thank you. >> All right, thank you for watching. Stay tuned for more excellent discussions around the partnership between Dell Technologies and DXC Technology. We're talking about solving real world problems, how this partnership has evolved over time. Really meeting the changing enterprise landscape challenges. Keep it right there. (upbeat music)
SUMMARY :
to be addressed in the coming year. in terms of the attack surface and recover to the extent that So Andrew, you know, I and that you can build out how to protect it, of last decade, you know, You need to look at what the is to go after the backup corpus. for the bad actors to get to. the forced march to digital. and then how to recover how hard is it to test that recovery We do offer the ability to But the key to it, as Andrew said before, And the problem being that, you know, So, when you look at it from so that caused the OT about the future of cyber that the systems aren't going to be that the board has to adhere to. Thank you so much. around the partnership
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Driving Business Results with Cloud Transformation | Jay Dowling and Jim Miller
(upbeat music) >> Hello and welcome to what is sure to be an insightful conversation about getting business results with cloud transformation. My name is Dave Vellante and I'm here with James Miller, Chief Technologist for Cloud and Infrastructure Services and Jay Dowling, America's Sales Lead for cloud and infrastructure services both with DXC Technology. Gentlemen, thanks for your time today. Welcome to the Cube. >> Great. Thanks for having us. >> Thank you Dave. Appreciate it. >> So let's get right into it. You know, I've talked to a lot of practitioners who've said, look, if you really want to drop zeros, like a lot of zeros to the bottom line, you can't just lift and shift. You really got to think about modernizing the application portfolio, you got to think about your business model and really think about transforming your business particularly the operating model. So my first question Jim is what role does the cloud play in modernization? >> Well, there are really three aspects that the cloud plays in modernization. You mentioned multiple zeros. One is cost optimization and that can be achieved through business operations, through environmental, social and governance. Also being more efficient with your IT investments. But that's not the only aspect. There's also agility and innovation and that can be achieved through automation and productivity, speed to market for new features and functions, improvements in the customer experience and the capability to metabolize a great deal more data in your environment which the end result is an improvement in releasing of new things to the field. And finally, there's resilience and I'm not really talking about IT resilience, but more of business resilience. To be able to handle operational risk, improve your securities and controls, deal with some of the talent gap that's in the industry and also protect your brand reputation. So modernization is really about balancing these three aspects, cost optimization, agility and innovation and resilience. >> So, thank you for that. So Jay, I got to ask you, in the current climate everybody's sort of concerned and there's not great visibility on the macro. So Jim mentioned cost optimization. That seems to be one of the top areas that customers are focused on. The two I hear a lot are consolidating redundant vendors and optimizing cloud costs. So that's, you know, top of mind today. I think everybody really, you know understands the innovation and agility piece at least at a high level, maybe realizing it is different. And then the business resilience piece is really interesting because, you know, prior to the pandemic people you know, they had a DR strategy, but they realized, wow, my business might not be that resilient. So Jay, my question to you is what are you hearing when you talk to customers? What's the priority today? >> You know, priority is often an overused term in digital transformation, you know people want to get ready for next generation environments, customer experience, making sure they're improving, you know, how they engage with their clients and what their branding is. And what we find is a lot of clients don't have the underlying infrastructure in place today to get to where they want to get to. So cloud becomes an important element of that. But, you know, with DXC'S philosophy not everything necessarily needs to go to cloud to be cost optimized for instance, in many cases you can run applications, you know in your own data center or on-prem or in other environments in a hybrid environment or multi-cloud environment and still be very optimized from a cost spend standpoint, and also put yourself in position for modernization and for be able to do the bring the things to the business that the clients are you know, that their clients are looking for like the CMO and the CFO, et cetera, trying to use IT as a lever to drive business and to drive, you know business acceleration and drive profitability, frankly. So there's a lot of dependency on infrastructure, but there's a lot of elements to it. And we advocate for, you know there's not a single answer to that. We'd like to evaluate clients' environments and work with them to get them to an optimal target operating model you know, so that they can really deliver on what the promises are for their departments. >> So let's talk about some of the barriers to realizing value in a context of modernization. We talked about cost optimization, agility and resilience. But there's a business angle and there's a technical angle here. We always talk about people process and technology, technology oftentimes CIOs will tell us, well, that's the easy part, We'll figure that out whether it's true or not but I agree, people and process are sometimes the tough ones. So Jay, why don't you start, what do you see as the barriers, particularly from a business standpoint? >> Well, I think people need to let their guard down and be open to the ideas that are out there in the market from, you know, the standards that are being built by, you know best in class models, and there's many people that have gone on, you know cloud journeys and been very successful with it. There's others that have set high expectations with their business leaders that haven't necessarily met the goals that they need to meet or maybe haven't met them as quickly as they promised. So there's a, you know, there's a change management aspect that you'd need to look at with the, you know, with the environments, there's a, you know, there's a skillset environment that they need to be prepared for. Do they have the people, you know, to deliver with the, you know, with the tools and the skills and the models that they're putting themselves in place for in the future versus where they are now? There's just a lot of, you know there's a lot of different elements. It's not just a this price is better or this can operate better than one environment over the other. I think we like to try to look at things holistically and make sure that, you know, we're being, you know as much of a consultative advocate for the client, for, you know, where they want to go, what their destiny is, and based on what we've learned with other clients, you know and we can bring those best practices forward because we've worked, you know across such a broad spectrum of clients versus them being somewhat contained and sometimes can't see outside of their own, you know their own challenges if you would. So they need advocacy to help, you know bring them to the next level. And we like to translate that through you know, technology advances, which, you know Jim's really good at doing for us. >> Yeah. Jim, is the big barrier a skills issue, you know, bench strength? Are there other considerations from your perspective? >> Well, we've identified a number of factors that inhibit success of customers. One is, thinking it's only a technology change in moving to cloud when it's much broader than that. There are changes in governance, changes in process that need to take place. The other is evaluating the cloud providers on their current pricing structure and performance. And we see pricing and structure changing dramatically every few months between the various cloud providers. And you have to be flexible enough to determine which providers you want, and it may not be feasible to just have a single cloud provider in this world. The other thing is a big bang approach to transformation. I want to move everything and I want to move it all at once. That's not necessarily the best approach. A well thought out cloud journey and strategy and timing your investments, are really important to get maximizing your business return on a journey to the cloud. And finally, not engaging stakeholders early and continuously. You have to manage expectations in moving to cloud on what business factors will get affected, how you will achieve your cost savings and how you will achieve the business impact over the journey and reporting out on that with very strict metrics to all of the stakeholders. >> You know, mentioned multi-cloud just then we had in January 17th we had our Supercloud two event and Supercloud is basically, it's really what multi-cloud should have been, I'd like to say. So it's just creating a common experience across clouds, and you guys were talking about, you know there's different governance, there's different security there's different pricing. So, and one of the takeaways from this event, in talking to customers and practitioners and technologists is you can't go it alone. So I wonder if you could talk about your partnership strategy, what do partners bring to the table and what is DXC's, you know, unique value? >> I'd be happy to lead with that if you'd like. >> Great. >> I, you know, we've got a vast partner ecosystem at DXC given the size and the history of the company. I can use several examples. One of the larger partners in my particular space is Dell technology, right? They're a great, you know, partner for us across many different areas of the business. It's not just a storage and compute play anymore. They're, on the edge. They're, you know, they've got intelligence in their networking devices now and they've really brought, you know a lot of value to us as a partner. And, you know, there's somebody who could look at Dell technology as somebody that might, you know have a victim, you know, effect because of all the hyperscaler activity and all the cloud activity. But they've really taken an outstanding attitude with this and said, listen, not all things are destined for cloud or not all things would operate better in a cloud environment, and they'd like to be part of those discussions to see how they can, you know how we can bring a multi-cloud environment, you know both private and public, you know to clients and let's look at the applications and the infrastructure and, and what's, you know what's the best optimal running environment, you know for us to be able to bring, you know the greatest value to the business with speed, with security, with, you know, and, you know the things that they want to keep closest to the business are often things that you want to kind of you know, keep on your premise or keep in your own data center. So they're an ideal model of somebody that's resourced us well, partners with us well in the market and we continue to grow that relationship day in and day out with those guys. And we really appreciate, you know their support of our strategy and we like to also compliment their strategy and work, you know work together hand in hand in front of our clients. >> Yeah. You know, Jim, Matt Baker, who's the Head of Strategic Planning at Dell talks about it's not a zero sum game. And I think, you know, you're right Jay, I think initially people felt like, oh wow, it is a zero sum game, but it's clearly not. And this idea of whether you call it super cloud or Uber cloud or multi-cloud, clearly Dell is headed in that direction and I've, you know, look at some of their future projects, their narrative. I'm curious from a technology standpoint, Jim, what your role is. Is it to make it all work? Is it to, you know, end to end? I wonder if you could help, you know, us understand that. >> Help us figure this out Jim (all laughing) >> Glad to expand on that. One of my key roles is developing our product roadmap for DXC offerings. And we do that roadmap in conjunction with our partners where we can leverage the innovation that our partners bring to the table, and we often utilize engineering resources from our partners to help us jointly build those offerings that adapt to changes in the market and also adapt to many of our customers changing needs over time. So my primary role is to look at the market, talk to our customers, and work with our partners, to develop a product roadmap for delivering DXC products and services to our clients so that they can get the return on investment on their technology journeys. >> You know, we've been working with these two firms for a while now. Even predates, you know, the name DXC and that transformation. I'm curious as to what's, how you would respond to what's unique. You know, you hear a lot about partnerships, you guys got a lot of competition, Dell has a lot of competition. What's specifically unique about this combination? >> I would say our unique approach, we call it cloud right. And that approach is making the right investments at the right time and on the right platforms. And our partners play a key role in that. So we encourage our customers to not necessarily have a cloud first approach but a cloud right approach, where they place the workloads in the environment that is best suited from a technology perspective, a business perspective and even a security and governance perspective. And the right approach might include mainframe, it might include an on-premises infrastructure, it could include private cloud, public cloud and SaaS components all integrated together to deliver that value. >> Yeah, Jay, please. It's a complicated situation for a lot of customers, but chime in here. >> And now if you were speaking still specifically to Dell here, like they also walk the talk, right? They invest in DXC as a partnership they put people on the ground that their only purpose in life is to help DXC succeed with Dell in, you know, arm in arm in front of clients. And it's not, you know, it's not a winner take all thing at all. It's really true partnership. They've brought solution resources. We have an account CTO, we've got executive sponsorship, we do regular QBR meetings, we have regular executive touchpoint meetings. It's really important that you keep a high level of intimacy with the client with the partners, you know, in the GSI community. And I've been with several GSI's and this is an exceptional example of true partnership and commitment to success with Dell technology. I'm really extremely impressed on the engagement level that we've had there and, you know, continue to show a lot of support, you know, both for them, you know there's other OEM partners of course in the market there's always going to be other technology solutions for certain clients but this has been a particularly strong element for us in our partnership and our go-to-market strategy. >> Well, I think too, just my observation is a lot of it is about trust. You guys have both earned the trust, kind of over the years, taking your arrows, you know, over decades, and you know, that just doesn't happen overnight. So guys, I appreciate it. Thanks for your time. It's all about getting cloud right, isn't it? >> That's right. Thank you Dave. Appreciate it very much. >> Thank you. >> Great to have you on. Keep it right there for more action on the cube right back. (upbeat music)
SUMMARY :
and I'm here with James Miller, Thanks for having us. you got to think about your business model and the capability to metabolize So Jay, my question to you is and to drive, you know So Jay, why don't you start, So they need advocacy to help, you know a skills issue, you know, and how you will achieve and what is DXC's, you know, unique value? I'd be happy to lead to see how they can, you know and I've, you know, look at and also adapt to many of Even predates, you know, in the environment that is for a lot of customers, with the partners, you know, and you know, that just Thank you Dave. Great to have you on.
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Driving Business Results with Cloud Transformation | Aditi Banerjee and Todd Edmunds
>> Welcome back to the program. My name is Dave Valante and in this session, we're going to explore one of the more interesting topics of the day. IoT for Smart Factories. And with me are, Todd Edmunds,the Global CTO of Smart Manufacturing Edge and Digital Twins at Dell Technologies. That is such a cool title. (chuckles) I want to be you. And Dr. Aditi Banerjee, who's the Vice President, General Manager for Aerospace Defense and Manufacturing at DXC Technology. Another really cool title. Folks, welcome to the program. Thanks for coming on. >> Thanks Dave. >> Thank you. Great to be here. >> Nice to be here. >> Todd, let's start with you. We hear a lot about Industry 4.0, Smart Factories, IIoT. Can you briefly explain, what is Industry 4.0 all about and why is it important for the manufacturing industry? >> Yeah. Sure, Dave. You know, it's been around for quite a while and it's gone by multiple different names, as you said. Industry 4.0, Smart Manufacturing, Industrial IoT, Smart Factory. But it all really means the same thing, its really applying technology to get more out of the factories and the facilities that you have to do your manufacturing. So, being much more efficient, implementing really good sustainability initiatives. And so, we really look at that by saying, okay, what are we going to do with technology to really accelerate what we've been doing for a long, long time? So it's really not- it's not new. It's been around for a long time. What's new is that manufacturers are looking at this, not as a one-of, two-of individual Use Case point of view but instead they're saying, we really need to look at this holistically, thinking about a strategic investment in how we do this. Not to just enable one or two Use Cases, but enable many many Use Cases across the spectrum. I mean, there's tons of them out there. There's Predictive maintenance and there's OEE, Overall Equipment Effectiveness and there's Computer Vision and all of these things are starting to percolate down to the factory floor, but it needs to be done in a little bit different way and really to really get those outcomes that they're looking for in Smart Factory or Industry 4.0 or however you want to call it. And truly transform, not just throw an Industry 4.0 Use Case out there but to do the digital transformation that's really necessary and to be able to stay relevant for the future. I heard it once said that you have three options. Either you digitally transform and stay relevant for the future or you don't and fade into history. Like, 52% of the companies that used to be on the Fortune 500 since 2000. Right? And so, really that's a key thing and we're seeing that really, really being adopted by manufacturers all across the globe. >> Yeah. So, Aditi, it's like digital transformation is almost synonymous with business transformation. So, is there anything you'd add to what Todd just said? >> Absolutely. Though, I would really add that what really drives Industry 4.0 is the business transformation. What we are able to deliver in terms of improving the manufacturing KPIs and the KPIs for customer satisfaction, right? For example, improving the downtime or decreasing the maintenance cycle of the equipments or improving the quality of products, right? So, I think these are lot of business outcomes that our customers are looking at while using Industry 4.0 and the technologies of Industry 4.0 to deliver these outcomes. >> So, Aditi, I wonder if I could stay with you and maybe this is a bit esoteric but when I first first started researching IoT and Industrial IoT 4.0, et cetera, I felt, well, there could be some disruptions in the ecosystem. I kind of came to the conclusion that large manufacturing firms, Aerospace Defense companies the firms building out critical infrastructure actually had kind of an incumbent advantage and a great opportunity. Of course, then I saw on TV somebody now they're building homes with 3D printers. It like blows your mind. So that's pretty disruptive. But, so- But they got to continue, the incumbents have to continue to invest in the future. They're well-capitalized. They're pretty good businesses, very good businesses but there's a lot of complexities involved in kind of connecting the old house to the new addition that's being built, if you will, or this transformation that we're talking about. So, my question is, how are your customers preparing for this new era? What are the key challenges that they're facing in the the blockers, if you will? >> Yeah, I mean the customers are looking at Industry 4.0 for Greenfield Factories, right? That is where the investments are going directly into building the factories with the new technologies, with the new connectivities, right? For the machines, for example, Industrial IoT having the right type of data platforms to drive computational analytics and outcomes, as well as looking at Edge versus Cloud type of technologies, right? Those are all getting built in the Greenfield Factories. However, for the Install-Based Factories, right? That is where our customers are looking at how do I modernize these factories? How do I connect the existing machine? And that is where some of the challenges come in on the legacy system connectivity that they need to think about. Also, they need to start thinking about cybersecurity and operation technology security because now you are connecting the factories to each other. So, cybersecurity becomes top of mind, right? So, there is definitely investment that is involved. Clients are creating roadmaps for digitizing and modernizing these factories and investments in a very strategic way. So, perhaps they start with the innovation program and then they look at the business case and they scale it up, right? >> Todd, I'm glad you did brought up security, because if you think about the operations technology folks, historically they air-gaped the systems, that's how they created security. That's changed. The business came in and said, 'Hey, we got to connect. We got to make it intelligence.' So, that's got to be a big challenge as well. >> It absolutely is, Dave. And, you know, you can no longer just segment that because really to get all of those efficiencies that we talk about, that IoT and Industrial IoT and Industry 4.0 promise, you have to get data out of the factory but then you got to put data back in the factory. So, no longer is it just firewalling everything is really the answer. So, you really have to have a comprehensive approach to security, but you also have to have a comprehensive approach to the Cloud and what that means. And does it mean a continuum of Cloud all the way down to the Edge, right down to the factory? It absolutely does. Because no one approach has the answer to everything. The more you go to the Cloud the broader the attack surface is. So, what we're seeing is a lot of our customers approaching this from kind of that hybrid right ones run anywhere on the factory floor down to the Edge. And one of the things we're seeing too, is to help distinguish between what is the Edge and bridge that gap between, like, Dave, you talked about IT and OT and also help what Aditi talked about is the Greenfield Plants versus the Brownfield Plants that they call it, that are the legacy ones and modernizing those. It's great to kind of start to delineate what does that mean? Where's the Edge? Where's the IT and the OT? We see that from a couple of different ways. We start to think about really two Edges in a manufacturing floor. We talk about an Industrial Edge that sits... or some people call it a Far Edge or a Thin Edge, sits way down on that plant, consists of industrial hardened devices that do that connectivity. The hard stuff about how do I connect to this obsolete legacy protocol and what do I do with it? And create that next generation of data that has context. And then we see another Edge evolving above that, which is much more of a data and analytics and enterprise grade application layer that sits down in the factory itself; that helps figure out where we're going to run this? Does it connect to the Cloud? Do we run Applications On-Prem? Because a lot of times that On-Prem Application it needs to be done. 'Cause that's the only way that it's going to work because of security requirements, because of latency requirements performance and a lot of times, cost. It's really helpful to build that Multiple-Edge strategy because then you kind of, you consolidate all of those resources, applications, infrastructure, hardware into a centralized location. Makes it much, much easier to really deploy and manage that security. But it also makes it easier to deploy new Applications, new Use Cases and become the foundation for DXC'S expertise and Applications that they deliver to our customers as well. >> Todd, how complex are these projects? I mean, I feel like it's kind of the the digital equivalent of building the Hoover Dam. I mean, its.. so yeah. How long does a typical project take? I know it varies, but what are the critical success factors in terms of delivering business value quickly? >> Yeah, that's a great question in that we're- you know, like I said at the beginning, this is not new. Smart Factory and Industry 4.0 is not new. It's been, it's people have been trying to implement the Holy Grail of Smart Factory for a long time. And what we're seeing is a switch, a little bit of a switch or quite a bit of a switch to where the enterprises and the IT folks are having a much bigger say and they have a lot to offer to be able to help that complexity. So, instead of deploying a computer here and a Gateway there and a Server there, I mean, you go walk into any manufacturing plant and you can see Servers sitting underneath someone's desk or a PC in a closet somewhere running a critical production application. So, we're seeing the enterprise have a much bigger say at the table, much louder voice at the table to say, we've been doing this enterprise all the time. We know how to really consolidate, bring Hyper-Converged Applications, Hyper-Converged Infrastructure to really accelerate these kind of applications. Really accelerate the outcomes that are needed to really drive that Smart Factory and start to bring that same capabilities down into the Mac on the factory floor. That way, if you do it once to make it easier to implement, you can repeat that. You can scale that. You can manage it much easily and you can then bring that all together because you have the security in one centralized location. So, we're seeing manufacturers that first Use Case may be fairly difficult to implement and we got to go down in and see exactly what their problems are. But when the infrastructure is done the correct way when that- Think about how you're going to run that and how are you going to optimize the engineering. Well, let's take that what you've done in that one factory and then set. Let's make that across all the factories including the factory that we're in, then across the globe. That makes it much, much easier. You really do the hard work once and then repeat. Almost like cookie cutter. >> Got it. Thank you. >> Aditi, what about the skillsets available to apply these to these projects? You got to have knowledge of digital, AI, Data, Integration. Is there a talent shortage to get all this stuff done? >> Yeah, I mean, definitely. Lot different types of skillsets are needed from a traditional manufacturing skillset, right? Of course, the basic knowledge of manufacturing is important. But the digital skillsets like IoT, having a skillset in in different Protocols for connecting the machines, right? That experience that comes with it. Data and Analytics, Security, Augmented Virtual Reality Programming. Again, looking at Robotics and the Digital Twin. So, the... It's a lot more connectivity software, data-driven skillsets that are needed to Smart Factory to life at scale. And, you know, lots of firms are recruiting these types of resources with these skill sets to accelerate their Smart Factory implementation, as well as consulting firms like DXC Technology and others. We recruit, we train our talent to provide these services. >> Got it. Aditi, I wonder if we could stay on you. Let's talk about the partnership between DXC and Dell. What are you doing specifically to simplify the move to Industry 4.0 for customers? What solutions are you offering? How are you working together, Dell and DXC to bring these to market? >> Yeah, Dell and DXC have a very strong partnership and we work very closely together to create solutions, to create strategies and how we are going to jointly help our clients, right? So, areas that we have worked closely together is Edge Compute, right? How that impacts the Smart Factory. So, we have worked pretty closely in that area. We're also looked at Vision Technologies. How do we use that at the Edge to improve the quality of products, right? So, we have several areas that we collaborate in and our approaches that we want to bring solutions to our client and as well as help them scale those solutions with the right infrastructure, the right talent and the right level of security. So, we bring a comprehensive solution to our clients. >> So, Todd, last question. Kind of similar but different, you know. Why Dell, DXC, pitch me? What's different about this partnership? Where are you confident that you're going to be to deliver the best value to customers? >> Absolutely. Great question. You know, there's no shortage of Bespoke Solutions that are out there. There's hundreds of people that can come in and do individual Use Cases and do these things and just, and that's where it ends. What Dell and DXC Technology together bring to the table is we do the optimization of the engineering of those previously Bespoke Solutions upfront, together. The power of our scalable enterprise grade structured industry standard infrastructure, as well as our expertise in delivering package solutions that really accelerate with DXC's expertise and reputation as a global trusted advisor. Be able to really scale and repeat those solutions that DXC is so really, really good at. And Dell's infrastructure and our, 30,000 people across the globe that are really, really good at that scalable infrastructure to be able to repeat. And then it really lessens the risk that our customers have and really accelerates those solutions. So it's again, not just one individual solutions it's all of the solutions that not just drive Use Cases but drive outcomes with those solutions. >> Yeah, you're right. The partnership has gone, I mean I first encountered it back in, I think it was 2010. May of 2010. We had guys both on the, I think you were talking about converged infrastructure and I had a customer on, and it was actually the manufacturing customer. It was quite interesting. And back then it was how do we kind of replicate what's coming in the Cloud? And you guys have obviously taken it into the digital world. Really want to thank you for your time today. Great conversation and love to have you back. >> Thank you so much. It was a pleasure speaking with you. I agree. >> All right, keep it right there for more discussions that educate and inspire on "The Cube."
SUMMARY :
Welcome back to the program. Great to be here. the manufacturing industry? and the facilities that you add to what Todd just said? and the KPIs for customer the incumbents have to continue that they need to think about. So, that's got to be a the answer to everything. of the the digital equivalent and they have a lot to offer Thank you. to apply these to these projects? and the Digital Twin. to simplify the move to and the right level of security. the best value to customers? it's all of the solutions love to have you back. Thank you so much. for more discussions that educate
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Driving Business Results with Cloud
>> If you really want to make an impact to your business, it takes more than just moving your workloads into the cloud. So-called lift and shift is fine to reduce data center footprints and associated costs, but to really drive change, you don't want to simply "pave the cow path," as the saying goes. Rather, you need to think about the operating model, and that requires more comprehensive systems thinking. In other words, how will changes in technology affect business productivity? Or, you know what? Even flip that. What changes in my business process could lower cost, cut elapse times, and accelerate time to market, increase user productivity, and lower operational risks? And what role can technology play in supporting these mandates through modernization, automation, machine intelligence, and business resilience? And that's what we're here to discuss today. Welcome to Driving Business Results with Cloud Transformation, made Possible by Dell and DXC. My name is Dave Vellante, and today we're going to zoom out and explore many aspects of cloud transformation that leading organizations are acting on today. Yeah, sure, we're going to look at optimizing infrastructure, but we'll also dig deeper into cloud considerations, governance, compliance, and security angles, as well as the impact of emerging opportunities around edge and Industry 4.0. Our focus will be on how to remove barriers and help you achieve business outcomes. And to do this, our program features the long-term partnership between Dell and DXC. And we bring to this program six experts in three separate sessions, who are working directly with top organizations in virtually every industry to achieve high impact results. We're going to start with a conversation about cloud, the cloud operating model, and transforming key aspects of your infrastructure. And then we'll look into governance, security, and business resilience. And in our third session, we'll discuss exciting transformations that are occurring in smart manufacturing and facilities innovations. So let's get right into it with our first session. Enjoy the program. (bright music) Hello, and welcome to what is sure to be an insightful conversation about getting business results with cloud transformation. My name is Dave Vellante, and I'm here with James Miller, Chief Technologist for Cloud and Infrastructure Services, and Jay Dowling, Americas Sales Lead for Cloud and Infrastructure Services, both with DXC Technology. Gentlemen, thanks for your time today. Welcome to theCube. >> Great. Thanks for having us. >> Thank you Dave. Appreciate it. >> So let's get right into it. You know, I've talked to a lot of practitioners who've said, "Look, if you really want to drop zeros, like a lot of zeros to the bottom line, you can't just lift and shift." You really got to think about modernizing, the application portfolio. You got to think about your business model, and really think about transforming your business, particularly the operating model. So my first question, Jim, is, What role does the cloud play in modernization? >> Well, there are really three aspects that the, the cloud plays in modernization. You mentioned multiple zeros. One is cost optimization, and that can be achieved through business operations, through environmental, social, and governance. Also being more efficient with your IT investments. But that's not the only aspect. There's also agility and innovation. And that can be achieved through automation and productivity, speed to market for new features and functions, improvements in the customer experience, and the capability to metabolize a great deal more data in your environment, which the end result is an improvement in releasing of new things to the field. And finally, there's resilience. And I'm not really talking about IT resilience, but more of business resilience, to be able, to be able to handle operational risk, improve your securities and controls, deal with some of the talent gap that's in the industry, and also protect your brand reputation. So modernization is really about balancing these three aspects, cost optimization, agility and innovation, and resilience. >> So, so thank you for that. So Jay, I got to ask you, in the current climate, everybody's, you know, concerned, and there's not great visibility on the macro. So, Jim mentioned cost optimization. That seems to be one of the top areas that customers are focused on. The two I hear a lot are consolidating redundant vendors and optimizing cloud costs. So that's, you know, top of mind today. I think everybody really, you know, understands the innovation and, and, and agility piece, at least at a high level, maybe realizing it is different. And then the business resilience piece is really interesting because, you know, prior to the pandemic people, you know, they had a DR strategy, but they realized, "Wow, my business might not be that resilient." So Jay, my question to you is, What are you hearing when you talk to customers? What's the priority today? >> Yeah, the priority is an often overused term of digital transformation. You know, people want to get ready for next generation environments, customer experience, making sure they're improving, you know, how they engage with their clients and what their branding is. And what we find is a lot of clients don't have the underlying infrastructure in place today to get to where they want to get to. So cloud becomes an important element of that. But, you know, with DXC's philosophy, not everything goes to, not everything necessarily needs to go to cloud to be cost optimized, for instance. In many cases, you can run applications, you know, in your own data center, or on-prem, or in other environments, in a hybrid environment, or multi-cloud environment, and, and still be very optimized from a cost spend standpoint and also put yourself in position for modernization and for be able to do the, bring the things to the business that the clients are, you know, that their clients are looking for, like the CMO and the CFO, et cetera. Trying to use IT as a lever to drive business and to drive, you know, business acceleration and drive profitability, frankly. So there's a lot of dependency on infrastructure, but there's a lot of elements to it. And, and we advocate for, you know, there's not a single answer to that. We like to evaluate clients' environments and work with them to get them to an optimal target operating model, you know, so that they can really deliver on what the promises are for their departments. >> So if, let's talk about some of the, the barriers to realizing value in, in a context of modernization. We talked about cost optimization, agility, and, and, and resilience. But there's a business angle, and there's a technical angle here. 'Cause we always talk about people, process, and technology. Technology, oftentimes, CIOs will tell us, "Well, that's the easy part. We'll figured that out," whether it's true or not. But I agree, people and process is sometimes the tough one. So Jay, why don't you start. What do you see as the barriers, particularly from a business standpoint? >> I think people need to let their guard down and be open to the ideas that are, that are out there in the market from, you know, the, the standards that are being built by, you know, best in class models. And, and there's many people that have gone on, you know, cloud journeys and been very successful with it. There's others that have set high expectations with their business leaders that haven't necessarily met the goals that they need to meet or maybe haven't met them as quickly as they promised. So there's a, you know, there's a change management aspect that you'd need to look at with the, you know, with the environments. There's a, you know, there's a skillset set environment that they need to be prepared for. Do they have the people, you know, to deliver with the, you know, with the tools and the skills and the, and the models that that they're putting themselves in place for in the future versus where they are now? There's just a lot of, you know, there's a lot of different elements. It's not just a, "This price is better," or, "This can operate better than one environment over the other." I think we like to try to look at things holistically and make sure that, you know, we're being, you know, as much of a consultative advocate for the client, for where they want to go, what their destiny is, and based on what we've learned with other clients. You know, and we can bring those best practices forward because we've worked, you know, across such a broad spectra of clients versus them being somewhat contained and sometimes can't see outside of their own, you know, their own challenges, if you would. So they need, they need advocacy to help, you know, bring them to the next level. And we like to translate that through, you know, technology advances, which, you know, Jim's really good at doing for us. >> Yeah, Jim, is, is it, is it a, is the big barrier a skills issue, you know, bench strength? Are there other considerations from your perspective? >> Well, we, we've identified a number of factors that inhibit success of, of customers. One is thinking it's only a technology change in moving to cloud when it's much broader than that. There are changes in governance, changes in process that need to take place. The other is evaluating the cloud providers on their current pricing structure and performance. And, and we see pricing and structure changing dramatically every few months between the various cloud providers. And you have to be flexible enough to, to determine which providers you want. And it may not be feasible to just have a single cloud provider in this world. The other thing is a big bang approach to transformation, "I want to move everything, and I want to move it all at once." That's not necessarily the best approach. A well thought out cloud journey and strategy and timing your investments are really important to get at maximizing your business return on the journey to the cloud. And finally, not engaging stakeholders early and continuously. You have to manage expectations in moving to cloud on what business factors will get affected, how you will achieve your cost savings, and, and how you will achieve the business impact over the journey and reporting out on that with very strict metrics to all of the stakeholders. >> You know, mentioned multi-cloud just then. We had, in January 17th, we had our Supercloud 2 event. And Supercloud is basically, it's really multi, what multi-cloud should have been, I, I like to say. So it's this creating a common experience across clouds. And you guys were talking about, you know, there's different governance, there's different security, there's different pricing. So, and, and one of the takeaways from this event in talking to customers and practitioners and technologists is, you can't go it alone. So I wonder if you could talk about your partnership strategy, what do partners bring to the table, and what is, what is DXC's, you know, unique value? >> I'd be happy to lead with that if you'd like. >> Great. >> I, you know, we've got a vast partner ecosystem at DXC, given the size and, and the history of the company. I could use several examples. One of the larger partners in my particular space is Dell Technology, right? They're a great, you know, partner for us across many different areas of the business. It's not just a storage and compute play anymore. They're, they're on the edge. They're, you know, they're, they've got intelligence in their networking devices now. And they've really brought, you know, a lot of value to us as a partner. And, you know, there, there's somebody, you could look at Dell technology as somebody that might, you know, have a victim, you know, effect because of all the hyperscale activity and all the cloud activity. But they've really taken an outstanding attitude with this and say, "Listen, not all things are destined for cloud, or not all things would operate better in a cloud environment." And they like to be part of those discussions to see how they can, you know, how we can bring a multi-cloud environment, you know, both private and public, you know, to clients. And let's look at the applications and the infrastructure and, and what's, you know, what's the best optimal running environment, you know, for us to be able to bring, you know, the greatest value to the business with speed, with security, with, you know. And, you know, the things that they want to keep closest to the business are often things that you want to kind of, you know, keep on your premise or keep in your own data center. So they're, they're an ideal model of somebody that's resourced us well, partners with us well in the market. And, and we continue to grow that relationship day in and day out with those guys. And we really appreciate, you know, their support of our strategy, and, and we like to also compliment their strategy and work, you know, work together hand in hand in front of our clients. >> Yeah, you know, Jim, Matt Baker, who's the head of strategic planning at Dell talks about, "It's not a zero sum game." And I think, you know, you're right, Jay. I think initially people felt like, "Oh wow, it's, it is a zero sum game." But it's clearly not, and this idea of of, whether you call it supercloud or ubercloud or multicloud, clearly Dell is headed in in that direction. And I, you know, look at some of their future projects. There's their narrative. I'm curious from a technology standpoint, Jim, what your role is. Is it to make it all work? Is it to, you know, end to end? I wonder if you could help, you know, us understand that. >> Help us figure this out, Jim, here. (group laughing) >> Glad to expand on that. One of my key roles is developing our product roadmap for DXC offerings. And we do that roadmap in conjunction with our partners where we can leverage the innovation that our partners bring to the table. And we often utilize engineering resources from our partners to help us jointly build those offerings that adapt to changes in the market and also adapt to many of our customers changing needs over time. So my primary role is to look at the market, talk to our customers, and work with our partners to develop a product roadmap for delivering DXC products and services to our clients so that they can get the return on investment on their technology journeys. >> You know, we've been working with these two firms for a while now. Even predates, you know, the, the name DXC and that, that transformation. I'm curious as to what's, how you would respond to, "What's unique?" You know, you hear a lot about partnerships. You guys got a lot of competition. Dell has a lot of competition. What's specifically unique about this combination? >> I think, go ahead, Jim. >> I would say our unique approach, we call it cloud right. And that, that approach is making the right investments, at the right time, and on the right platforms. And our partners play a, play a key role in that. So we, we encourage our customers to not necessarily have a cloud first approach, but a cloud right approach where they place the workloads in the environment that is best suited from a technology perspective, a business perspective, and even a security and governance perspective. And, and the right approach might include mainframe. It might include an on-premises infrastructure. It could include private cloud, public cloud, and SaaS components all integrated together to deliver that value. >> Yeah, Jay, please. >> If you were... >> That is a complicated situation for a lot of customers. Chime in here. (Jay chuckles) >> And now, if you were speaking specifically to Dell here, like they, they also walk the talk, right? They invest in DXC as a partnership. They put people on the ground that their only purpose in life is to help DXC succeed with Dell in, you know, arm in arm in front of clients. And it's not, you know, it's not a winner take all thing at all. It's really a true partnership. They, they, they've brought solution resources. We have an account CTO. We've got executive sponsorship. We do regular QBR meetings. We have regular executive touchpoint meetings. It's really important that you keep a high level of intimacy with the client, with the partners, you know, and, and the, and the GSI community. And I, I've been with several GSIs, and, and this is an exceptional example of true partnership and commitment to success with Dell technology. I'm really extremely impressed on, on the engagement level that we've had there and, you know, continue to show a lot of support, you know, both for them. You know, there's other OEM partners, of course, in the market. There's always going to be other technology solutions for certain clients, but this has been a particularly strong element for us in our partnership and in our go-to-market strategy. >> Well, I think too, just my observation, is a lot of it's about trust. You guys have both earned the trust, the kind of, over the, over the years taking your arrows, you know, of over decades. And, and you know, that just doesn't happen overnight. So guys, I appreciate it. Thanks for your time. It's all about getting cloud right, isn't it? >> That's right. (chuckles) (Dave chuckles) >> Thank you Dave. Appreciate it very much. >> Dave, thank you. >> Jay, Jim, great to have you on. Keep it right there for more action on theCube. Be right back. (upbeat guitar music) (keyboard clicks) Welcome back to the program. My name is Dave Vellante, and in this session we're going to explore one of the more interesting topics of the day. IoT for smart factories and with me are Todd Edmunds, the Global CTO of Smart Manufacturing Edge and Digital Twins at Dell Technologies. That is such a cool title. (Todd chuckles) I want to be you. And Dr. Aditi Banerjee who's the Vice President, General Manager for Aerospace Defense and Manufacturing at DXC Technology. Another really cool title. Folks, welcome to the program. Thanks for coming on. >> Thank you. >> Thanks, Dave. Great to be here. >> Nice to be here. So, Todd, let's start with you. We hear a lot about Industry 4.0, smart factories, IIoT. Can you briefly explain like what is Industry 4.0 all about, and why is it important for the manufacturing industry? >> Yeah, sure, Dave. You know, it's been around for quite a while. And it's got, it's gone by multiple different names, as you said, Industry 4.0, smart manufacturing, industrial IoT, smart factory, but it all really means the same thing. Its really applying technology to get more out of the factories and the facilities that you have to do your manufacturing. So being much more efficient, implementing really good sustainability initiatives. And so we really look at that by saying, "Okay, what are we going to do with technology to really accelerate what we've been doing for a long, long time?" So it's really not, it's not new. It's been around for a long time. What's new is that manufacturers are looking at this not as a one-off, two-off, individual use case point of view. But instead they're saying, "We really need to look at this holistically, thinking about a strategic investment in how we do this, not to just enable one or two use cases, but enable many, many use cases across the spectrum." I mean, there's tons of them out there. There's predictive maintenance, and there's OEE, overall equipment effectiveness, and there's computer vision. And all of these things are starting to percolate down to the factory floor. But it needs to be done in a little bit different way. And, and, and really, to really get those outcomes that they're looking for in smart factory, or Industry 4.0, or however you want to call it, and truly transform. Not just throw an Industry 4.0 use case out there, but to do the digital transformation that's really necessary and to be able to stay relevant for the future. You know, I heard it once said that you have three options. Either you digitally transform and stay relevant for the future, or you don't and fade into history like 52% of the companies that used to be on the Fortune 500 since 2000, right? And so really that's a key thing, and we're seeing that really, really being adopted by manufacturers all across the globe. >> Yeah so, Aditi, that's like digital transformation is almost synonymous with business transformation. So is there anything you'd add to what Todd just said? >> Absolutely. Though, I would really add that what really drives Industry 4.0 is the business transformation, what we are able to deliver in terms of improving the manufacturing KPIs and the KPIs for customer satisfaction, right? For example, improving the downtime, you know, or decreasing the maintenance cycle of the equipments, or improving the quality of products, right? So I think these are a lot of business outcomes that our customers are looking at while using Industry 4.0 and the technologies of Industry 4.0 to deliver these outcomes. >> So Aditi, I wonder if I could stay with you. And maybe this is a bit esoteric. But when I first started researching IoT and, and, and Industrial IoT 4.0, et cetera, I felt, you know, while there could be some disruptions in the ecosystem, I kind of came to the conclusion that large manufacturing firms, aerospace defense companies, the firms building out critical infrastructure, actually had kind of an incumbent advantage in a great opportunity. Of course, then I saw on TV, somebody now they're building homes with 3D printers. Its like, blows your mind. So that's pretty disruptive, but, so, but they got to continue. The incumbents have to continue to invest in the future. They're well capitalized. They're pretty good businesses, very good businesses. But there's a lot of complexities involved in kind of connecting the old house to the new addition that's being built, if you will, or this transformation that we're talking about. So my question is, How are your customers preparing for this new era? What are the key challenges that they're facing and the, the blockers, if you will? >> Yeah, I mean the customers are looking at Industry 4.0 for greenfield factories, right? That is where the investments are going directly into building the factories with the new technologies, with the new connectivities, right, for the machines. For example, industrial IoT, having the right type of data platforms to drive computational analytics and outcomes, as well as looking at edge versus cloud type of technologies, right? Those are all getting built in the greenfield factories. However, for the install-based factories, right, that is where our customers are looking at, "How do I modernize these factories? How do I connect the existing machine?" And that is where some of the challenges come in on, you know, the legacy system connectivity that they need to think about. Also, they need to start thinking about cybersecurity and operation technology security, right, because now you are connecting the factories to each other, right? So cybersecurity becomes top of mind, right? So there is definitely investment that is involved. Clients are creating roadmaps for digitizing and modernizing these factories and investments in a very strategic way, right? So perhaps they start with the innovation program, and then they look at the business case, and they scale it up, right? >> Todd, I'm glad Aditi brought up security. Because if you think about the operations technology, you know, folks, historically, they air gapped, you know, the systems. That's how they created security. That's changed. The business came in and said, "Hey, we got to, we got to connect. We got to make it intelligent." So that's, that's got to be a big challenge as well. >> It, it, it absolutely is Dave. And, and you know, you can no longer just segment that because really, to get all of those efficiencies that we talk about, that IoT and Industrial IoT and Industry 4.0 promise, you have to get data out of the factory. But then you got to put data back in the factory. So no longer is it just firewalling everything is really the answer. So you really have to have a comprehensive approach to security, but you also have to have a comprehensive approach to the cloud and what that means. And does it mean a continuum of cloud all the way down to the edge, right down to the factory? It absolutely does because no one approach has the answer to everything. The more you go to the cloud, the broader the attack surface is. So what we're seeing is a lot of our customers approaching this from a, kind of that, that hybrid, you know, "write once, run anywhere" on the factory floor down to the edge. And one of the things we're seeing, too, is to help distinguish between what is the edge, and that, and, and bridge that gap between, like Dave, you talked about IT and OT. And also help that, what Aditi talked about, is the greenfield plants versus the brownfield plants that they call it, that are the legacy ones and modernizing those. Is, it's great to kind of start to delineate. What does that mean? Where's the edge? Where's the IT and the OT? We see that from a couple of different ways. We start to think about really two edges in a manufacturing floor. We talk about an industrial edge that sits, or some people call it a far edge or a thin edge, sits way down on that plan. It consists of industrial hardened devices that do that connectivity. The hard stuff about, "How do I connect to this obsolete legacy protocol and what do I do with it?" And create that next generation of data that has context. And then we see another edge evolving above that, which is much more of a data and analytics and enterprise grade application layer that sits down in the factory itself that helps figure out where we're going to run this. Does it connect to the cloud? Do we run applications on-prem? Because a lot of times that on-prem application is, is, needs to be done because that's the only way that its going to, it's going to work because of security requirements, because of latency requirements, performance, and a lot of times cost. It's really helpful to build that multiple edge strategy because then you kind of, you consolidate all of those resources, applications, infrastructure, hardware, into a centralized location. Makes it much, much easier to really deploy and manage that security. But it also makes it easier to deploy new applications, new use cases, and become the foundation for DXC's expertise and applications that they deliver to our customers as well. >> Todd, how complex are these projects? I mean, I feel like it's kind of the, the digital equivalent of building the Hoover Dam. I mean, it, it, it's, (chuckles) it, it, so. Yeah, how long does a typical project take? I know it varies, but what, you know, what are the critical success factors in terms of delivering business value quickly? >> Yeah, that's a great question in that, in that we're, you know, like I said at the beginning, we, this is not new. Smart factory and Industry 4.0 is not new. It's been, it's, people have been trying to implement the holy grail of smart factory for a long time. And what we're seeing is a switch, a little bit of a switch, or quite a bit of a switch, to where the enterprise and the IT folks are having a much bigger say and have a lot to offer to be able to help that complexity. So instead of deploying a computer here, and a gateway there, and a server there, I mean, you go walk into any manufacturing plant and you can see servers sitting underneath someone's desk or a, or a PC in a closet somewhere running a critical production application. So we're seeing the enterprise have a much bigger say at the table, much louder voice at the table to say, "We've been doing this at enterprise all the time. We, we know how to really consolidate, bring hyper-converged applications, hyper-converged infrastructure, to really accelerate these kind of applications, really accelerate the outcomes that are needed to really drive that smart factory, and start to bring that same capabilities down into the, on the factory floor." That way, if you do it once to make it easier to implement, you can repeat that. You can scale that. You can manage it much easily. And you can then bring that all together because you have the security in one centralized location. So we're seeing manufacturers, yeah, that first use case may be fairly difficult to implement and we got to go down in and see exactly what their problems are. But when the infrastructure is done the correct way, when that, think about how you're going to run that and how are you going to optimize the engineering. Well, let's take that, what you've done in that one factory, and then set. Let's that, make that across all the factories, including the factory that we're in, but across the globe. That makes it much, much easier. You really do the hard work once and then repeat, almost like a cookie cutter. >> Got it. Thank you. Aditi, what about the skillsets available to apply these, to these projects? You got to have knowledge of digital, AI, data, integration. Is there a talent shortage to get all this stuff done? >> Yeah, I mean definitely, a lot. Different types of skillsets are needed from a traditional manufacturing skillset, right? Of course, the basic knowledge of manufacturing is, is important. But the, the digital skillset sets like, you know, IoT, having a skillset in different protocols for connecting the machines, right, that experience that comes with it, data and analytics, security, augmented virtual reality programming. You know, again, looking at robotics and the digital twin. So you know, it's a lot more connectivity software, data driven skillsets that are needed to smart factory to life at scale. And, you know, lots of firms are, you know, recruiting these types of skill, resources with these skillsets to, you know, accelerate their smart factory implementation, as well as consulting firms like DXC Technology and others. We, we, we recruit. We, we train our talent to, to provide these services. >> Got it. Aditi, I wonder if we could stay on you. Let's talk about the partnership between DXC and Dell. What are you doing specifically to simplify the move to Industry 4.0 for customers? What solutions are you offering? How are you working together, Dell and DXC, to, to bring these to market? >> Yeah, Dell and DXC have a very strong partnership. You know, and we work very closely together to, to create solutions, to create strategies, and how we, we are going to jointly help our clients, right? So areas that we have worked closely together is edge compute, right, how that impacts the smart factory. So we have worked pretty closely in that area. We're also looked at vision technologies, you know. How do we use that at the edge to improve the quality of products, right? So we have several areas that we collaborate in. And our approach is that we, we want to bring solutions to our client, and as well as help them scale those solutions with the right infrastructure, the right talent, and the right level of security. So we bring a comprehensive solution to our clients. >> So, Todd, last question, kind of similar but different. You know, why Dell DXC? Pitch me. What's different about this partnership? You know, where do you, are you confident that, you know, you're going to be, deliver the best value to, to customers? >> Absolutely. Great question. You know, there's no shortage of bespoke solutions that are out there. There's hundreds of people that can come in and do individual use cases and do these things. And just, and, and, and that's, that's where it ends. What Dell and DXC Technology together bring to the table is, we do the optimization, the optimization of the engineering of those previously bespoke solutions upfront, together, right? The power of our scalables, enterprise-grade, structured, you know, industry standard infrastructure, as well as our expertise in delivering package solutions that really accelerate with DXC's expertise and reputation as a global, trusted, trusted advisor. Be able to really scale and repeat those solutions that DXC is so really, really good at. And, and Dell's infrastructure, and our, what, 30,000 people across the globe that are really, really good at that, at that scalable infrastructure, to be able to repeat. And then it really lessens the risk that our customers have and really accelerates those solutions. So it's again, not just one individual solutions, it's all of the solutions that not just drive use cases, but drive outcomes with those solutions. >> Yeah, the, you're right, the partnership has gone, I mean, I first encountered it back in, I think it was 2010, May of 2010, we had you, you guys both on theCube. I think you were talking about converged infrastructure. And I had a customer on, and it was, actually a manufacturing customer, was quite interesting. And back then it was, "How do we kind of replicate what's coming in the cloud?" And, and you guys have obviously taken it into the digital world. Really want to thank you for your time today. Great conversation, and love to have you back. >> Thank you so much. >> Absolutely. >> It was a pleasure speaking with you. >> I agree. >> All right, keep it right there for more discussions that educate and inspire on theCube. (bright music) Welcome back to the program and we're going to dig into the number one topic on the minds of every technology organization. That's cybersecurity. You know, survey data from ETR, our data partner, shows that among CIOs and IT decision makers, cybersecurity continues to rank as the number one technology priority to be addressed in the coming year. That's ahead of even cloud migration and analytics. And with me to discuss this critical topic area are Jim Shook, who's the Global Director of Cybersecurity and Compliance Practice at Dell Technologies, and he's joined by Andrew Gonzalez, who focuses on Cloud and Infrastructure consulting at DXC Technology. Gents, welcome. Good to have you. >> Thanks Dave. Great to be here. >> Thank you. >> Jim, let's start with you. What are you seeing from the front lines in terms of the attack surface, and, and how are customers responding these days? >> It's always up and down and back and forth. The bad actors are smart. They adapt to everything that we do. So we're seeing more and more kind of living off the land. They're not necessarily deploying malware. Makes it harder to find what they're doing. And I think though, Dave, we've, we've adapted, and this whole notion of cyber resilience really helps our customers figure this out. And the idea there goes beyond cybersecurity, it's, "Let's protect as much as possible, so we keep the bad actors out as much as we can. But then, let's have the ability to adapt to and recover to the extent that the bad actors are successful." So we're recognizing that we can't be perfect a hundred percent of the time against a hundred percent of the bad actors. Let's keep out what we can, but then recognize and have that ability to recover when necessary. >> Yeah, thank you. So Andrew, you know, I like what Jim was saying about living off the land, of course, meaning using your own tooling against you, kind of hiding in plain sight, if you will. But, and, and as Jim is saying, you, you can't be perfect. But, so given that, what's your perspective on what good cybersecurity hygiene looks like? >> Yeah, so you have to understand what your crown jewel data looks like, what a good copy of a recoverable asset looks like. When you look at an attack, if it were to occur, right, how you get that copy of data back into production. And not only that, but what that golden image actually entails. So, whether it's networking, storage, some copy of a source code, intellectual property, maybe CMBD data, or an active directory, or DNS dump, right? Understanding what your data actually entails so that you can protect it and that you can build out your recovery plan for it. >> So, and where's that live? Where's that gold copy? You put on a yellow sticky? No, it's got to be, (chuckles) you got to be somewhere safe, right? So you have to think about that chain as well, right? >> Absolutely. Yeah. You, so, a lot of folks have not gone through the exercise of identifying what that golden copy looks like. Everyone has a DR scenario, everyone has a DR strategy, but actually identifying what that golden crown jewel data, let's call it, actually entails is one aspect of it. And then where to put it, how to protect it, how to make it immutable and isolated, that's the other portion of it. >> You know, if I go back to sort of earlier part of last decade, you know, cybersecurity was kind of a checkoff item. And as you got toward the middle part of the decade, and I'd say clearly by 2016, it, security became a boardroom issue. It was on the agenda, you know, every quarter at the board meetings. So compliance is no longer the driver, is, is my point. The driver is business risk, real loss of reputation or data, you know, it's, or money, et cetera. What are the business implications of not having your cyber house in order today? >> They're extreme, Dave. I mean the, you know, the bad actors are good at what they do. These losses by organizations, tens, hundreds of millions into the billions sometimes, plus the reputational damage that's difficult to, to really measure. There haven't been a lot of organizations that have actually been put out of business by an attack, at least not directly on, if they're larger organizations. But that's also on the table, too. So you can't just rely on, "Oh we need to do, you know, A, B and C because our regulators require it." You need to look at what the actual risk is to the business, and then come up with a strategy from there. >> You know, Jim, staying with you, one of the most common targets we hear of attackers is to go after the backup corpus. So how should customers think about protecting themselves from that tactic? >> Well, Dave, you hit on it before, right? Everybody's had the backup and DR strategies for a long time going back to requirements that we had in place for physical disaster or human error. And that's a great starting point for resilience capability. But that's all it is, is a starting point. Because the bad actors will, they also understand that you have those capabilities, and, and they've adapted to that. In every sophisticated attack that we see, the backup is a target. The bad actors want to take it out, or corrupt it, or do something else to that backup so that it's not available to you. That's not to say they're always successful, and it's still a good control to have in place because maybe it will survive. But you have to plan beyond that. So the capabilities that we talk about with resilience, let's harden that backup infrastructure. You've already got it in place. Let's use the capabilities that are there like immutability and other controls to make it more difficult for the bad actors to get to. But then as Andrew said, that gold copy, that critical systems, you need to protect that in something that's more secure, which commonly we, we might say a cyber vault. Although, there's a lot of different capabilities for cyber vaulting, some far better than others, and that's some of the things that we focus on. >> You know, it's interesting, but I've talked to a lot of CIOs about this, is prior to the pandemic, they, you know, had their, as you're pointing out, Jim, they had their DR strategy in place, but they felt like they weren't business resilient. And they realized that when we had the forced march to digital. So Andrew, are there solutions out there to help with this problem? Do you guys have an answer to this? >> Yeah, absolutely. So I'm glad you brought up resiliency. We, we take a position that to be cyber resilient, it includes operational resiliency. It includes understanding at the C level what the implication of an attack means, as we stated, and then, how to recover back into production. When you look at protecting that data, not only do you want to put it into what we call a vault, which is a Dell technology that is an offline immutable copy of your crown jewel data, but also how to recover it in real time. So DXC offers a, I don't want to call it a turnkey solution since we architect these specific to each client needs, right, when we look at what client data entails, their recovery point, objectives, recovery time objectives, what we call quality of the restoration. But when we architect these out, we look at not only how to protect the data, but how to alert and monitor for attacks in real time, how to understand what we should do when a breach is in progress, putting together with our security operations centers, a forensic and recovery plan and a runbook for the client, and then being able to cleanse and remediate so that we can get that data back into production. These are all services that DXC offers in conjunction with the Dell solution to protect, and recover, and keep bad actors out. And if we can't keep them out to ensure that we are back into production in short order. >> You know, this, this discussion we've been having about DR kind of versus resilience, and, and you were just talking about RPO and RTO. I mean, it used to be that a lot of firms wouldn't even test their recovery 'cause it was too risky. Or, you know, maybe they tested it on, you know, July 4th or something like that. But, but it, I'm inferring that's changed. I wonder if we could, you know, double click on recovery? How hard is it to, to, to test that recovery, and, and how quickly are you seeing organizations recover from attacks? >> So it depends, right, on the industry vertical, what kind of data. Again, a financial services client compared to a manufacturing client are going to be two separate conversations. We've seen it as quickly as being able to recover in six hours, in 12 hours. In some instances we have the grace period of a day to a couple of days. We do offer the ability to run scenarios once a quarter where we can stand up in our systems the production data that we are protecting to ensure that we have a good recoverable copy. But it depends on the client. >> I really like the emphasis here, Dave, that you're raising and that Andrew's talking about. It's not on the technology of how the data gets protected. It's focused on the recovery. That's all that we want to do. And so the solution with DXC really focuses on generating that recovery for customers. I think where people get a little bit twisted up on their testing capability is, you have to think about different scenarios. So there are scenarios where the attack might be small. It might be limited to a database or an application. It might be really broadly based like the NotPetya attacks from a few years ago. The regulatory environment, we call those attacks severe but plausible. So you can't necessarily test everything with the infrastructure, but you can test some things with the infrastructure. Others, you might sit around on a tabletop exercise or walk through what that looks like to really get that, that recovery kind of muscle, muscle memory so that people know what to do when those things occur. But the key to it, as Andrew said before, have to focus down, "What are those critical applications? What do we need, what's most important? What has to come back first?" And that really will go a long way towards having the right recovery points and recovery times from a cyber disaster. >> Yeah, makes sense. Understanding the value of that data is going to inform you how to, how to respond and how to prioritize. Andrew, one of the things that we hear a lot on theCube, especially lately, is around, you know, IOT, IIOT, Industry 4.0, the whole OT security piece of it. And the problem being that, you know, traditionally, operations technologies have been air gapped, often by design. But as businesses, increasingly they're driving initiatives like Industry 4.0, and they're connecting these OT systems to IT systems. They're, you know, driving efficiency, preventative maintenance, et cetera. So a lot of data flowing through the pipes, if you will. What are you seeing in terms of the threats to critical infrastructure and how should customers think about addressing these issues? >> Yeah, so bad actors, you know, can come in many forms. We've seen instances of social engineering. We've seen, you know, a USB stick dropped in a warehouse. That data that is flowing through the IoT device is as sensitive now as your core mainframe infrastructure data. So when you look at it from a protection standpoint, conceptually, it's not dissimilar from what we've been been talking about where you want to understand, again, what the most critical data is. Looking at IoT data and applications is no different than your core systems now, right? Depending on what your, your business is, right? So when, when we're looking at protecting these, yes, we want firewalls, yes, we want air gap solutions, yes, we want front end protection, but we're looking at it from a resiliency perspective. Putting that data, understanding what what data entails to put in the vault from an IoT perspective is just as critical as as it is for your core systems. >> Jim, anything you can add to this topic? >> Yeah, I think you hit on the, the key points there. Everything is interconnected. So even in the days where maybe people thought the OT systems weren't online, oftentimes the IT systems are talking to them, or controlling them, SCADA systems, or perhaps supporting them. Think back to the pipeline attack of last year. All the public testimony was that the OT systems didn't get attacked directly. But there was uncertainty around that, and the IT systems hadn't been secured. So that caused the OT systems to have to shut down. It certainly is a different recovery when you're shutting them down on your own versus being attacked, but the outcome was the same that the business couldn't operate. So you really have to take all of those into account. And I think that does go back to exactly what Andrew's saying, understanding your critical business services, and then the applications and data and other components that support those and drive those, and making sure those are protected. You understand them, you have the ability to recover them if necessary. >> So guys, I mean, you made the point. I mean, you're right. The adversary is highly capable. They're motivated 'cause the ROI is so, it's so lucrative. It's like this never ending battle that cybersecurity pros, you know, go through. It really is kind of frontline sort of technical heroes, if you will. And so, but sometimes it just feels daunting. Why are you optimistic about the future of, of cyber from the good guy's perspective? >> I think we're coming at the problem the right way, Dave. So that, that focus, I'm so pleased with the idea that we are planning that the systems aren't going to be hundred percent capable every single time, and let's figure that out, right? That's, that's real world stuff. So just as the bad actors continue to adapt and expand, so do we. And I think the differences there, the common criminals, it's getting harder and harder for them. The more sophisticated ones, they're tough to beat all the time. And of course, you've raised the question of some nation states and other activities. But there's a lot more information sharing. There's a lot more focus from the business side of the house and not just the IT side of the house that we need to figure these things out. >> Yeah, to, to add to that, I think furthering education for the client base is important. You, you brought up a point earlier. It used to be a boardroom conversation due to compliance reasons. Now, as we have been in the market for a while, we continue to mature the offerings. It's further education for not only the business itself, but for the IT systems and how they interconnect, and working together so that these systems can be protected and continue to be evolved and continue to be protected through multiple frameworks as opposed to seeing it as another check the box item that the board has to adhere to. >> All right, guys, we got to go. Thank you so much. Great conversation on a, on a really important topic. Keep up the good work. Appreciate it. >> Thanks Dan. >> Thank you. >> All right, and thank you for watching. Stay tuned for more excellent discussions around the partnership between Dell Technologies and DXC Technology. We're talking about solving real world problems, how this partnership has evolved over time, really meeting the changing enterprise landscape challenges. Keep it right there. (bright music) Okay, we hope you enjoyed the program and learned some things about cloud transformation and modernizing your business that will inspire you to action. Now if you want to learn more, go to the Dell DXC partner page shown here, or click on the URL in the description. Thanks for watching everybody and on behalf of our supporters, Dell and DXC, good luck. And as always, get in touch if we can be of any assistance. (bright music)
SUMMARY :
and help you achieve business outcomes. Thanks for having us. You really got to think about modernizing, in releasing of new things to the field. So Jay, my question to you is, and to drive, you know, the barriers to realizing value to deliver with the, you know, on the journey to the cloud. you know, unique value? I'd be happy to lead to kind of, you know, keep on your premise And I think, you know, you're right, Jay. Help us figure this out, Jim, here. that our partners bring to the table. Even predates, you know, the, the name DXC And, and the right approach Chime in here. the partners, you know, And, and you know, that just That's right. Thank you Dave. Jay, Jim, great to have you on. Great to be here. Nice to be here. that you have to do your manufacturing. add to what Todd just said? the downtime, you know, and the, the blockers, if you will? that they need to think about. they air gapped, you know, the systems. on the factory floor down to the edge. I know it varies, but what, you know, in that we're, you know, You got to have knowledge of So you know, it's a lot to simplify the move and the right level of security. that, you know, you're going to be, it's all of the solutions love to have you back. to be addressed in the coming year. What are you seeing from the front lines and have that ability to So Andrew, you know, I and that you can build out how to make it immutable and isolated, of last decade, you know, "Oh we need to do, you know, A, B and C to go after the backup corpus. for the bad actors to get to. they, you know, had their, and then being able to on, you know, July 4th We do offer the ability to But the key to it, as Andrew said before, to inform you how to, how to We've seen, you know, a USB So that caused the OT you know, go through. and not just the IT side of the house that the board has to adhere to. Thank you so much. that will inspire you to action.
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Driving Business Results with Cloud Transformation - Jim Shook and Andrew Gonzalez
>> Welcome back to the program, and we're going to dig into the number one topic on the minds of every technology organization. That's cybersecurity. Survey data from ETR, our data partner, shows that among CIOs and IT decision makers, cybersecurity continues to rank as the number one technology priority to be addressed in the coming year. That's ahead of even cloud migration and analytics. And with me, to discuss this critical topic area, are Jim Shook, who's the global director of cybersecurity and compliance practice at Dell Technologies, and he's joined by Andrew Gonzalez, who focuses on cloud and infrastructure consulting at DXC Technology. Gents, welcome, good to have you. >> Thanks, Dave. Great to be here. >> Thank you. >> Jim, let's start with you. What are you seeing from the front lines in terms of the attack surface and how are customers responding these days? >> It's always up and down and back and forth. The bad actors are smart, they adapt to everything that we do, so, we're seeing more and more kind of living off the land, they're not necessarily deploying malware, makes it harder to find what they're doing. And I think, though, Dave, we've adapted and this whole notion of cyber resilience really helps our customers figure this out. And the idea there goes beyond cybersecurity, it's let's protect as much as possible, so we keep the bad actors out as much as we can, but then let's have the ability to adapt to and recover to the extent that the bad actors are successful. So, we're recognizing that we can't be perfect 100% of the time against 100% of the bad actors. Let's keep out what we can, but then recognize and have that ability to recover when necessary. >> Yeah, thank you. So, Andrew, I like what Jim was saying about living off the land, of course, meaning using your own tooling against you, kind of hiding in plain sight, if you will. And as Jim was saying, you can't be perfect, but so, given that, what's your perspective on what good cybersecurity hygiene looks like? >> Yeah, so you have to understand what your crown-jewel data looks like, what a good copy of a recoverable asset looks like when you look at an attack, if it were to occur, right? How you get that copy of data back into production. And not only that, but what that golden image actually entails. So, whether it's networking, storage, some copy of a source code, intellectual property, maybe SIM2B data, or an Active Directory, or DNS dump, right? Understanding what your data actually entails, so that you can protect it, and that you can build out your recovery plan for it. >> So, and where's that live? Where's that gold copy? You put in a yellow sticky? You know, it's got to be somewhere safe, right? So, you have to think about that chain as well, right? >> Absolutely. Yeah. So, a lot of folks have not gone through the exercise of identifying what that golden copy looks like. Everyone has a DR scenario, everyone has a DR strategy, but actually identifying what that golden crown-jewel data, let's call it, actually entails is one aspect of it, and then where to put it, how to protect it, how to make it immutable and isolated, that's the other portion of it. >> If I go back to sort of earlier part of last decade, cybersecurity was kind of a check-off item, and then as you got toward the middle part of the decade, and I'd say clearly by 2016, security became a boardroom issue, it was on the agenda every quarter at the board meetings. So, compliance is no longer the driver is my point. The driver is business risk, real loss of reputation, or data, or money, etc. What are the business implications of not having your cyber house in order today? >> They're extreme, Dave. I mean, the bad actors are good at what they do, these losses by organizations tens, hundreds of millions into the billions, sometimes, plus the reputational damage that's difficult to really measure. There haven't been a lot of organizations that have actually been put out of business by an attack, at least not directly, if they're larger organizations. But that's also on the table too. So, you can't just rely on, oh, we need to do A, B and C because our regulators require it. You need to look at what the actual risk is to the business, and then come up with the strategy from there. >> Jim, staying with you. One of the most common targets we hear of attackers is to go after the backup corpus. So, how should customers think about protecting themselves from that tactic? >> Well, Dave, you hit on it before, right? Everybody's had the backup and DR strategies for a long time going back to requirements that we had in place for physical disaster or human error. And that's a great starting point for a resilience capability. But that's all it is, is a starting point. Because the bad actors will, they also understand that you have those capabilities, and they've adapted to that. In every sophisticated attack that we see, the backup is a target, the bad actors want to take it out, or corrupt it, or do something else to that backup so that it's not available to you. That's not to say they're always successful, and it's still a good control to have in place because maybe it will survive. But you have to plan beyond that. So, the capabilities that we talk about with resilience, let's harden that backup infrastructure, you've already got it in place, let's use the capabilities that are there like immutability and other controls to make it more difficult for the bad actors to get to. But then, as Andrew said, that gold copy, that critical systems, you need to protect that in something that's more secure, which commonly we might say a cyber vault, or there's a lot of different capabilities for cyber vaulting, some far better than others. And that's some of the things that we focus on. >> You know, it's interesting, but I've talked to a lot of CIOs about this prior to the pandemic, they had their, as you're pointing out, Jim, they had their DR strategy in place, but they felt like they weren't business-resilient, and they realized that when we had the forced march to digital. So, Andrew, are there solutions out there to help with this problem? Do you guys have an answer to this? >> Yeah, absolutely. So, I'm glad you brought up resiliency. We take a position that to be cyber resilient, it includes operational resiliency, it includes understanding at the C level what the implication of an attack means, as we stated, and then how to recover back into production. When you look at protecting that data, not only do you want to put it into what we call a vault, which is a Dell technology that is an offline immutable copy of your crown-jewel data, but also how to recover it in real time. So, DXC offers a, I don't want to call it a turnkey solution, since we architect these specific to each client needs, right? When we look at what client data entails, their recovery point, objectives, recovery time objectives, what we call quality of the restoration, but, when we architect these out, we look at not only how to protect the data, but how to alert and monitor for attacks in realtime. How to understand what we should do when a breach is in progress. Putting together with our security operations centers a forensic and recovery plan and a runbook for the client. And then being able to cleanse and remediate, so that we can get that data back into production. These are all services that DXC offers in conjunction with the Dell solution to protect and recover and keep bad actors out. And if we can't keep 'em out, to ensure that we are back into production in short order. >> This discussion we've been having about DR kind of versus resilience, and you were just talking about RPO and RTO, I mean, it used to be that a lot of firms wouldn't even test their recovery, 'cause it was too risky, or maybe they tested it on July 4th or something like that, but I'm inferring that's changed. I wonder if we could double-click on recovery, how hard is it to test that recovery, and how quickly are you seeing organizations recover from attacks? >> So, it depends, right? On the industry vertical, what kind of data, again, financial services client compared to a manufacturing client are going to be two separate conversations. We've seen it as quickly as being able to recover in six hours, in 12 hours, in some instances we have the grace period of a day to a couple days, we do offer the ability to run scenarios once a quarter where we can stand up in our systems, the production data that we are protecting to ensure that we have a good recoverable copy. But it depends on the client. >> I really like the emphasis here, Dave, that you're raising and that Andrew's talking about, it's not on the technology of how the data gets protected, it's focused on the recovery. That's all that we want to do. And so, the solution with DXC really focuses on generating that recovery for customers. I think where people get a little bit twisted up on their testing capability is you have to think about different scenarios. So, there are scenarios where the attack might be small, it might be limited to a database or an application. It might be really broadly based, like the NotPetya attacks from a few years ago. In the regulatory environment we call those attacks severe but plausible. So, you can't necessarily test everything with the infrastructure, but you can test some things with the infrastructure, others, you might sit around on a tabletop exercise, or walk through what that looks like to really get that recovery kind of muscle memory, so that people know what to do when those things occur. But the key to it, as Andrew said before, have to focus down what are those critical applications. What do we need? What's most important? What has to come back first? And that really will go a long way towards having the right recovery points and recovery times from a cyber disaster. >> Yeah, makes sense. Understanding the value of that data is going to inform you how to respond and how to prioritize. Andrew, one of the things that we hear a lot on theCUBE, especially lately, is around IOT, IIOT, Industry 4.0, the whole OT security piece of it. And the problem being that, traditionally, operations technologies have been air gapped, often by design, but as businesses increasingly they're driving initiatives like Industry 4.0, and they're connecting these OT systems to IT systems. They're driving efficiency, preventative maintenance, etc. So, a lot of data flowing through the pipes, if you will. What are you seeing in terms of the threats to critical infrastructure, and how should customers think about addressing these issues? >> Yeah. So, bad actors can come in many forms, we've seen instances of social engineering, we've seen USB stick dropped in a warehouse. That data that is flowing through the IOT device is as sensitive now as your core mainframe infrastructure data. So, when you look at it from a protection standpoint, conceptually, it's not dissimilar from what we've been talking about, where you want to understand, again, what the most critical data is. Looking at IOT data and applications is no different than your core systems now, right? Depending on what your business is, right? So, when we're looking at protecting these, yes, we want firewalls, yes, we want air gap solutions, yes, we want front end protection, but we're looking at it from a resiliency perspective. Putting that data, understanding what data entails to put in the vault from an IOT perspective is just as critical as it is for your core systems. >> Jim, anything you can add to this topic? >> Yeah, I think you hit on the key points there. Everything is interconnected. So, even in the days where maybe people thought the OT systems weren't online, oftentimes the IT systems are talking to them, or controlling them SCADA systems, or perhaps supporting them. Think back to the pipeline attack of last year. All the public testimony was that the OT systems didn't get attacked directly, but there was uncertainty around that, and the IT systems hadn't been secured. So, that caused the OT systems to have to shut down. It certainly is a different recovery when you're shutting them down on your own versus being attacked, but the outcome was the same, that the business couldn't operate. So, you really have to take all of those into account, and I think that does go back to exactly what Andrew's saying, understanding your critical business services, and then the applications and data, and other components that support those and drive those, and making sure those are protected, you understand them, you have the ability to recover them if necessary. >> So guys, I mean, you made the point, I mean, you're right. The adversary is highly capable, they're motivated, 'cause the ROI is so lucrative. It's like this never-ending battle that cybersecurity pros go through, it really is kind of frontline sort of technical heroes, if you will. But sometimes it just feels daunting. Why are you optimistic about the future of cyber from the good guys' perspective? >> I think we're coming at the problem the right way, Dave, so that focus, I'm so pleased with the idea that we are planning that the systems aren't going to be 100% capable every single time and let's figure that out, right? That's real-world stuff. So, just as the bad actors continue to adapt and expand, so do we. And I think the differences there, the common criminals, it's getting harder and harder for them. The more sophisticated ones, they're tough to beat all the time, and, of course, you've raised the question of some nation states and other activities, but there's a lot more information sharing, there's a lot more focus from the business side of the house, and not just the IT side of the house that we need to figure these things out. >> Yeah. To add to that, I think furthering education for the client base is important. You brought up a point earlier, it used to be a boardroom conversation due to compliance reasons. Now, as we have been in the market for a while, we continue to mature the offerings, it's further education for not only the business itself, but for the IT systems and how they interconnect, and working together so that these systems can be protected, and continue to be evolved, and continue to be protected through multiple frameworks as opposed to seeing it as another check-the-box item that the board has to adhere to. >> All right, guys. We got to go. Thank you so much. Great conversation on a really important topic. Keep keep up the good work. Appreciate it. >> Thanks, Dave. >> Thank you. >> All right. And thank you for watching. Stay tuned for more excellent discussions around the partnership between Dell Technologies and DXC Technology. We're talking about solving real-world problems, how this partnership has evolved over time, really meeting the changing enterprise landscape challenges. Keep it right there.
SUMMARY :
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Driving Business Results with Cloud Transformation - Aditi Banerjee and Todd Edmunds
>> Welcome back to the program. My name is Dave Vellante and in this session we're going to explore one of the more interesting topics of the day. IoT for smart factories and with me are Todd Edmunds, the global CTO of Smart Manufacturing, Edge and Digital Twins, at Dell Technologies. That is such a cool title. (Todd laughs) I want to be you. And Dr. Aditi Banerjee, who's the Vice President General Manager for Aerospace Defense and Manufacturing at DXC Technology. Another really cool title. Folks, welcome to the program. Thanks for coming on. >> Thanks Dave. >> Thank you. Great to be here. >> Well- >> Nice to be here. >> Todd, let's start with you. We hear a lot about Industry 4.0, smart factories, IIoT. Can you briefly explain, like, what is Industry 4.0 all about and why is it important for the manufacturing industry? >> Yeah, sure Dave. You know, it's been around for quite a while and it's got, it's gone by multiple different names. As you said, Industry 4.0, smart manufacturing, industrial IoT, smart factory. But it all really means the same thing. It's really applying technology to get more out of the factories and the facilities that you have to do your manufacturing. So being much more efficient. Implementing really good sustainability initiatives. And so we really look at that by saying, "Okay, what are we going to do with technology to really accelerate what we've been doing for a long, long time"? So it's really not, it's not new. It's been around for a long time. What's new is that manufacturers are looking at this, not as a one-off, two off individual use case point of view, but instead they're saying, "We really need to look at this holistically, thinking about a strategic investment in how we do this." Not to just enable one or two use cases, but enable many, many use cases across the spectrum. I mean, there's tons of 'em out there. There's predictive maintenance and there's OEE, overall equipment effectiveness, and there's computer vision. And all of these things are starting to percolate down to the factory floor, but it needs to be done in a little bit different way. And really to to really get those outcomes that they're looking for in smart factory, or Industry 4.0, or however you want to call it. And truly transform. Not just throw an Industry 4.0 use case out there, but to do the digital transformation that's really necessary and to be able to stay relevant for the future. You know, I heard it once said that you have three options. Either you digitally transform and stay relevant for the future or you don't and fade into history like 52% of the companies that used to be on the Fortune 500 since 2000, right. And so really that's a key thing and we're seeing that really, really being adopted by manufacturers all across the globe. >> Yeah, so Aditi, that's like digital transformation is almost synonymous with business transformation. So is there anything you'd add to what Todd just said? >> Absolutely, though, I would really add that what really drives Industry 4.0 is the business transformation. What we are able to deliver in terms of improving the manufacturing KPIs and the KPIs for customer satisfaction, right. For example, improving the downtime, you know, or decreasing the maintenance cycle of the equipments or improving the quality of products, right. So I think these are lot of business outcomes that our customers are looking at while using Industry 4.0 and the technologies of Industry 4.0 to deliver these outcomes. >> So Aditi, one, if I could stay with you and maybe this is a bit esoteric, but when I first started researching IoT and Industrial IoT 4.0, et cetera, I felt, you know, while there could be some disruptions in the ecosystem, I kind of came to the conclusion that large manufacturing firms, aerospace defense companies, the firms building out critical infrastructure, actually had kind of an incumbent advantage and a great opportunity. Of course, then I saw on TV, somebody now, they're building homes with 3D printers. It like blows your mind. So that's pretty disruptive. But. So, but they got to continue, the incumbents have to continue to invest in the future. They're well capitalized. They're pretty good businesses. Very good businesses. But there's a lot of complexities involved in kind of connecting the old house to the new addition that's being built, if you will. Or there's transformation that we're talking about. So my question is how are your customers preparing for this new era? What are the key challenges that they're facing in the blockers, if you will? >> Yeah, I mean the customers are looking at Industry 4.0 for greenfield factories, right. That is where the investments are going directly into building the factories with the new technologies with the new connectivities, right, for the machines, for example. Industry IoT, Having the right type of data platforms to drive computational analytics and outcomes, as well as looking at edge versus cloud type of technologies, right. Those are all getting built in the greenfield factories. However, for the install-based factories, right, that is where our customers are looking at how do I modernize, right. These factories. How do I connect the existing machine? And that is where some of the challenges come in on, you know, the legacy system connectivity that they need to think about. Also, they need to start thinking about cybersecurity and operation technology security, right, because now you are connecting the factories to each other, right. So cybersecurity becomes top of mind, right. So there is definitely investment that is involved. Clients are creating roadmaps for digitizing and modernizing these factories and investments in a very strategic way, right. So perhaps they start with the innovation program. And then they look at the business case and they scale it up, right. >> Todd, I'm glad Aditi brought up security because if you think about the operations technology, you know folks, historically they air gapped, you know, the systems. That's how they created security. That's changed. The business came in and said, "Hey, we got to connect. We got to make it intelligent." So that's got to be a big challenge as well. >> It absolutely is Dave. And, you know, you can no longer just segment that because really to get all of those efficiencies that we talk about, that IOT and industrial IoT and Industry 4.0 promise, you have to get data out of the factory but then you got to put data back in the factory. So no longer is it just firewalling everything is really the answer. So you really have to have a comprehensive approach to security, but you also have to have a comprehensive approach to the cloud and what that means. And does it mean a continuum of cloud all the way down to the edge, right down to the factory? It absolutely does because no one approach has the answer to everything. The more you go to the cloud, the broader the attack surface is. So what we're seeing is a lot of our customers approaching this from, kind of, that hybrid, you know, write once, run anywhere on the factory floor down to the edge. And one of things we're seeing too is to help distinguish between what is the edge and that. And bridge that gap between, like Dave, you talked about IT and OT, and also help that what Aditi talked about is the greenfield plants versus the brownfield plants, that they call it, that are the legacy ones and modernizing those, is it's great to kind of start to delineate. What does that mean? Where's the edge? Where's the IT and the OT? We see that from a couple of different ways. We start to think about, really, two edges in a manufacturing floor. We talk about an industrial edge that sits, or some people call it a far edge or a thin edge, sits way down on that plant. Consists of industrial hardened devices that do that connectivity, the hard stuff, about how do I connect to this obsolete legacy protocol and what do I do with it? And create that next generation of data that has context. And then we see another edge evolving above that which is much more of a data and analytics and enterprise grade application layer that sits down in the factory itself that helps figure out where we're going to run this. Is... Does it connect to the cloud? Do we run applications on-prem? Because a lot of times that on-prem application is needs to be done because that's the only way it's going to work. Because of security requirements. Because of latency requirements, performance, and a lot of times, cost. It's really helpful to build that multiple edge strategy because then you consolidate all of those resources, applications, infrastructure, hardware, into a centralized location. Makes it much, much easier to really deploy and manage that security. But it also makes it easier to deploy new applications, new use cases, and become the foundation for DXC's expertise in applications that they deliver to our customers as well. >> Todd, how complex are these projects? I mean, I feel like it's kind of the digital equivalent of building the Hoover Dam. I mean, it... So, yeah, how long does a typical project take? I know it varies, but what, you know, what are the critical success factors in terms of delivering business value quickly? >> Yeah, that's a great question in that we're, you know, like I said at the beginning, this is not new smart factory and Industry 4.0 is not new. It's been... It's people have been trying to implement the holy grail of smart factory for a long time. And what we're seeing is a switch, a little bit of a switch or quite a bit of a switch, to where the enterprise and the IT folks are having a much bigger say and have a lot to offer to be able to help that complexity. So instead of deploying a computer here and a gateway there and a server there. I mean, you go walk into any manufacturing plant and you can see servers sitting underneath someone's desk or a PC in a closet somewhere running a a critical production application. So we're seeing the enterprise have a much bigger say at the table. Much louder voice at the table to say, "We've been doing this enterprise all the time. We know how to really consolidate, bring hyper-converged applications, hyper-converged infrastructure, to really accelerate these kind of applications. Really accelerate the outcomes that are needed to really drive that smart factory." And start to bring that same capabilities down into the Mac on the factory floor. That way, if you do it once to make it easier to implement you can repeat that. You can scale that. You can manage it much easily. And you can then bring that all together because you have the security in one centralized location. So we're seeing manufacturers... Yeah, that first use case may be fairly difficult to implement and we got to go down in and see exactly what their problems are. But when the infrastructure is done the correct way, when that... Think about how you're going to run that and how are you going to optimize the engineering. Well, let's take that what you've done in that one factory and then set. Let's that, make that across all the factories including the factory that we're in, but across the globe. That makes it much, much easier. You really do the hard work once and then repeat almost like a cookie cutter. >> Got it, thank you. Aditi, what about the skillsets available to apply these to these projects? You got to have knowledge of digital, AI, data, integration. Is there a talent shortage to get all this stuff done? >> Yeah, I mean, definitely. Different types of skillsets are needed from a traditional manufacturing skillset, right. Of course, the basic knowledge of manufacturing is important. But the digital skillsets, like, you know, IoT. Having a skillset in different protocols for connecting the machines, right. That experience that comes with it. Data and analytics, security, augmented virtual reality, programming. You know, again, looking at robotics and the digital twin. So, you know, it's a lot more connectivity software data-driven skillsets that are needed to smart factory to life at scale. And, you know, lots of firms are, you know, recruiting these types of resources with these skillsets to, you know, accelerate their smart factory implementation as well as consulting firms like DXC technology and others. We recruit. We train our talent to provide these services. >> Got it. Aditi, I wonder if we could stay on you. Let's talk about the partnership between DXC and Dell. What are you doing specifically to simplify the move to industry 4.0 for customers? What solutions are you offering? How are you working together, Dell and DXC, to bring these to market? >> Yeah, I... Dell and DXC have a very strong partnership, you know, and we work very closely together to create solutions, to create strategies, and how we are going to jointly help our clients, right. So. Areas that we have worked closely together is edge compute, right. How that impacts the smart factory. So we have worked pretty closely in that area. We're also looked at vision technologies, you know. How do we use that at the edge to improve the quality of products, right. So we have several areas that we collaborate in and our approach is that we want to bring solutions to our client and as well as help them scale those solutions with the right infrastructure, the right talent, and the right level of security. So we bring a comprehensive solution to our clients. >> So, Todd, last question. Kind of similar but different. You know, why Dell DXC? Pitch me. What's different about this partnership? You know, where are you confident that, you know, you're going to deliver the best value to customers? >> Absolutely, great question. You know, there's no shortage of bespoke solutions that are out there. There's hundreds of people that can come in and do individual use cases and do these things and just... And that's where it ends. What Dell and DXC Technology together bring to the table is we do the optimization of the engineering of those previously bespoke solutions upfront, together. Right. The power of our scalables, enterprise grade, structured, you know, industry standard infrastructure as well as our expertise in delivering package solutions that really accelerate with DXC's expertise and reputation as a global trusted advisor. Be able to really scale and repeat those solutions that DXC is so really, really good at. And Dell's infrastructure and our, what, 30,000 people across the globe that are really, really good at that scalable infrastructure to be able to repeat. And then it really lessens the risk that our customers have and really accelerates those solutions. So it's, again, not just one individual solutions. It's all of the solutions that not just drive use cases but drive outcomes with those solutions. >> Yeah, you're right. The partnership has gone... I mean, I first encountered it back in, I think, it was 2010, May of 2010. We had you guys both on the queue... I think we were talking about converged infrastructure and I had a customer on, and it was actually manufacturing customer. Was quite interesting. And back then it was how do we kind of replicate what's coming in the cloud? And you guys have obviously taken it into the digital world. Really want to thank you for your time today. Great conversation. And love to have you back. >> Thank you so much. >> Absolutely. >> It was a pleasure speaking with you. >> I agree. >> All right, keep it right there for more discussions that educate and inspire on theCUBE.
SUMMARY :
Welcome back to the program. Great to be here. the manufacturing industry? and to be able to stay add to what Todd just said? the downtime, you know, the incumbents have to continue that they need to think about. So that's got to be a on the factory floor down to the edge. of the digital equivalent and have a lot to offer to be You got to have knowledge of that are needed to smart to simplify the move to How that impacts the smart factory. to deliver the best value It's all of the solutions And love to have you back. that educate and inspire on theCUBE.
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Driving Business Results with Cloud Transformation - Jay Dowling & Jim Miller
>> Hello and welcome to what is sure to be an insightful conversation about getting business results with cloud Transformation. My name is Dave Vellante, and I'm here with James Miller, Chief Technologist for cloud and Infrastructure Services and Jay Dowling, America's Sales Lead for cloud and Infrastructure Services, both with DXC Technology. Gentlemen, thanks for your time today, welcome to The Cube. >> Great, thanks for having us. >> Thank you, Dave, appreciate it. >> So let's get right into it. You know, I've talked to a lot of practitioners who've said, look, if you really want to drop zeros, like a lot of zeroes to the bottom line, you can't just lift and shift. You really got to think about modernizing, the application portfolio, you got to think about your business model, and really think about transforming your business, particularly the operating model. So my first question, Jim, is what role does the cloud play in modernization? >> Well there are really 3 aspects that the cloud plays in modernization. You mentioned multiple zeroes. One is cost optimization. And that can be achieved through business operations, through environmental, social, in governance. Also being more efficient with your IT investments. But that's not the only aspect. There's also agility and innovation. And that can be achieved through automation and productivity, speed to market for new features and functions, improvements in the customer experience, and the capability to metabolize a great deal more data in your environment. Which, the end result is an improvement in releasing of new things to the field. And finally, there's resilience. And I'm not really talking about IT resilience, but more of business resilience. To be able to handle operational risk, improve your securities and controls, deal with some of the talent gap that's in the industry, and also protect your brand reputation. So modernization is really about balancing these 3 aspects. Cost optimization, agility and innovation, and resilience. >> So, thank you for that, so, Jay, I got to ask you, the current climate, ever body's sort of concerned, and there's not great visibility on the macro. So, Jim mentioned cost optimization, that seems to be one of the top areas that customers are focused on. The two I hear a lot are, consolidating redundant vendors, and optimizing cloud costs. So that's, you know, top of mine today. I think everybody really, you know, understands the innovation and agility piece. At least at a high level, maybe realizing it is different. >> Sure >> And then the business resilience piece is really interesting, because, you know, prior to the pandemic, people, you know, they had a DR strategy, but they realized, wow my business may not be that resilient. So, Jay, my question to you is, what are you hearing when you talk to customers, what's the priority today? >> You know, the priority is an often overused term of digital transformation. You know, people want to get ready for next generation environments, customer experience, making sure they're improving, you know, how they engage with their clients, and what their branding is. What we find is a lot of clients don't have the underlying infrastructure in place today to get to where they want to get to. So cloud becomes an important element of that, but, you know, with DXC's philosophy, not everything necessarily needs to go to cloud to be cost optimized, for instance. In many cases you can run applications, you know, in your own data center, or on Pram or, in other environments, in the hybrid environment or multi cloud environment, and still be very optimized from a cost/spend standpoint. And also put yourself in position for modernization and be able to bring the things to the business that the clients are, you know their clients are looking for like the CMO and the CFO etc. trying to use IT as a leverage to drive business and to drive business acceleration and to drive profitability, frankly. So there's a lot of dependency on infrastructure, but there's a lot of elements to it and we advocate for, you know, there's not a single answer to that. We like to evaluate clients, environments, and work with them to get them to an optimal target operating model so that they can really deliver on what the promises are for their departments. >> So, lets talk about some of the barriers to realizing value in the context of modernization. We talked about cost optimization, agility, and resilience. But there's a business angle and there's a technical angle here. We already talked about people, process, and technology. Technology oftentimes CIO's will tell us 'Well that's the easy part. We'll figure that out.' Whether it's true or not; but I agree. People and process is sometimes the tough one. So Jay, why don't you start. What do you see as the barriers particularly from a business standpoint? I think people need to let their guard down and be open to the ideas that are out there in the market from the standards that are being built by Best in Class models. And there's many people who that have got on cloud juries have been very successful with it. There's others that have set high expectations with their business leaders that haven't necessarily met the goals that they need to meet, or maybe haven't met them as quickly as they promised. So there's a change management aspect that you need to look at with the environments. There's a skillset environment that they need to be prepared for. Do they have the people to deliver with the tools and the skills and the models that they're putting themselves in place for in the future versus where they are now. There's just a lot of different elements. It's not just that this price is better or this can operate better than one environment over the other. I think we like to try and look at things holistically and make sure that we're being as much of a consultative advocate for the client for where they want to go, what their destiny is and based on what we've learned with other clients and we can bring those best practices forward because we've worked across such a broad spectrum of clients versus them being somewhat contained and sometimes can't see outside of their own challenges, if you would. So they need advocacy to help bring them to the next level. And we like to translate that through technology advances which Jim is really good at doing for us. >> Yeah Jim, is the big barrier a skills issue? You know, bench strength? Are their other considerations from your perspective? >> We've identified a number of factors that inhibit success of customers. One is thinking it's only a technology change; in moving to cloud. When it's much broader than that. There are changes in governance, changes in process that need to take place. The other is evaluating the other cloud providers on their current pricing structure and performance. And we see pricing and structure changing dramatically every few months between the various cloud providers. And you have to be flexible enough to determine which providers you want; and it may not be feasible to just have a single cloud provider in this world. The other thing is a big bang approach to transformation. I want to move everything and I want to move it all at once. That's not necessarily the best approach. A well thought out cloud journey and strategy, and timing your investments are really important to maximizing your business return on the journey to the cloud. And finally, not engaging stakeholders early and continuously. You have to manage expectations in moving to cloud on what business factors will get affected, how you will achieve your costs savings, and how you will achieve the business impact over the journey and reporting out on that with very strict metrics to all of the stakeholders. >> You mentioned multi-cloud just then. On January 17th we had our Super Cloud 2 event. And Super Cloud is basically what multi-cloud should have been I like to say. So it's creating a common experience across clouds. You guys were talking about you know, there's different governance, different securities, different pricing. So, and one of the takeaways from this event and talking to customers and practitioners and technologists is you can't go it alone. So I wonder if you'd talk about your partnership strategy? What do partners bring to the table? What is DXC's unique value? >> I'd be happy to lead with that if you'd like. >> Great >> We've got a vast partner ecosystem at DXC, given the size and the history of the company. I use several examples. One of the larger partners in my particular space is Dell Technology. They're a great partner for us across many different areas of the business. It's not just storage and compute play anymore. They're on the edge. They've got intelligence in their networking devices now. And they've really brought a lot of value to us as a partner. You can look at Dell Technology as somebody that might have a victim effect because of all of the hyper-scaling activity and all of the cloud activity but they've really taken an outstanding attitude with this and said listen not all things are destined for cloud or not all things would operate better in a cloud environment. And they like to be apart of those discussions to see how they can, how we can bring a multi-cloud environment, both private and public to clients and let's look at the applications and the infrastructure and what's the best optimal running environment for us to be able to bring the greatest value to the business with speed, with security and the the things that they want to keep close to the business are often things that you want to keep on your premise or keep in your own data centers. So they're an ideal model of somebody that's resourced this well, partnered in this well in the market and we continue to grow that relationship day in and day out with those guys. And we really appreciate their support of our strategy and we like to also compliment their strategy and work together hand in hand in front of our clients. >> Yeah you know Jim, Matt Baker who's the Head of Strategic Planning at Dell talks about it's not zero-sum game and I think you're right Jay. I think initially people felt like oh wow, it is a zero-sum game but it's clearly not. And this idea of whether you call it Super Cloud or Uber Cloud or Multi Cloud, clearly Dell is headed in that direction. Look at some of their future projects, their narrative. I'm curious from a technology standpoint Jim, what your role is. Is it to make it all work? Is it to end to end? Wondering if you could help us understand that. >> Help us figure it out Jim, here. >> Glad to expand on that. Well, one of my key roles is developing our product roadmap for DXC offerings. And we do that roadmap in conjunction with our partners where we can leverage the innovation that our partners bring to the table and we often utilize engineering resources from our partners to help us jointly build those offerings that adapt to changes in the market and also adapt to many of our customer's changing needs overtime. So my primary role is to look at the market, talk to our customers, and work with our partners to develop a product roadmap for delivering DXC products and services to our clients so that they can get the return on investment on their technology journeys. >> You know, we've been working with these two firms for a while now; pre-dates the name DXC and that transformation. I'm curious as to what's, how you would respond to what's unique. You know you hear a lot about partnerships, you guys got a lot of competition. Dell has a lot of competition. What's specifically unique about this combination? >> I think- go ahead Jim >> I would say our unique approach is, we call it cloud right. And that approach is making the right investments, at the right time, and on the right platforms. And our partners play a key role in that. So we encourage our customers to not necessarily have a cloud first approach, but a cloud right approach where they place the workloads in the environment that is best suited from a technology perspective, a business perspective, and even a security and governance perspective. And the right approach might include main frame, it might include and on-premises infrastructure it could include private cloud, public cloud and SAS components all integrated together to deliver that value. >> Yeah Jay please. Let me tell you, this is a complicated situation for a lot of customers. But, chime in here. >> Yeah if you're speaking specifically to Dell here like, they also walk the talk right. They invest in DXC as a partnership. They put people on the ground. Their only purpose in life is to help DXC succeed with Dell, arm in arm, in front of clients. And it's not a winner take all thing at all. It's really a true partnership. They've brought solution resources. We have an account CTO, we've got executive sponsorship. We do regular QVR meetings. We have regular executive touch-point meetings. It's really important that you keep high level of intimacy with the clients, with the partners in the GSI community. And I've been with several GSI's and this is an exceptional example of true partnership and commitment to success with Dell Technology. I'm really extremely impressed on the engagement level that we've had there, and continue to show a lot of support both for them. And there's other OEM partners of course in the market. There's always going to be other technology solutions for certain clients, but this has been a particularly strong element for us and our partnership and our go-to-market strategy. >> Well I think too, just my observation is a lot of it is about trust. You guys have both earned the trust over the years. Ticking your arrows over decades, and that just doesn't happen overnight. Guys I appreciate it. Thanks for your time. It's all about getting Cloud Right, isn't it? >> That's right. Thank you Dave. Appreciate it very much. >> Thank you >> Jay, great to have you on. Keep it right there for more action on The CUBE. We'll be right back.
SUMMARY :
and I'm here with James Miller, You really got to think about and the capability to that seems to be one of the top areas So, Jay, my question to you is, bring the things to the business and be open to the ideas that on the journey to the cloud. and one of the takeaways I'd be happy to lead And they like to be apart Is it to end to end? and also adapt to many of as to what's, how you would And the right approach in here. and commitment to success earned the trust over Thank you Jay, great to have you
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Jules Johnston, Global Channels, Equinix | Dell Technologies World 2022
>> Announcer: theCUBE presents "Dell Technologies World," brought to you by Dell. >> Hey, everyone. Welcome back to theCUBE's coverage of day one of "Dell Technologies World 2022" live from the Venetian in Las Vegas. They're excited. I dunno if you heard that, a group behind me very excited to be here. Lisa Martin, Dave Vellante. We're very pleased to welcome Jules Johnston, the SVP of channel from Equinix. Jules, welcome to the program. >> Thank you for having me. I appreciate it. >> And those people back there are very excited, if you heard that big applause when we went live. (Jules laughing) So the vibe here is fantastic for the first live "Dell Technologies World" since 2019. A lot of people here, this Expo Hall is packed. A lot of momentum here, but there's also a lot of momentum at Equinix. Talk to us about what's going on. >> Well, so many exciting things for Equinix and this partnership of Dell sort of gives us a chance to share that with partners here throughout the conference. So we are very excited, as you said about and we just were named to the Fortune 500 this year, 77 quarters of growth consecutively. But underpinning that is having made huge investments in what is the world's largest footprint of global data centers, 240 of them on six continents in 66 markets but then interconnecting them. So they have the connections that Dell customers need to the clouds. They have the connections that they need to all of the future SaaS providers. So that foresight to put together that interconnection network across our footprint has set us on the path we're on today, which we're very grateful to be at in. And really, the things that are happening with Equinix and Dell together couldn't be more of the moment. >> Talk to me about the last two years. The moments of the last two years have been very challenging >> They have. >> For everyone. How has the partnership evolved in that time? >> Well, we, together, Dell and Equinix, what we're doing is really helping our shared interface customers navigate the complexities of their digital transformation. And digital transformation is hard. It's not a one and done and it's not an overnight solution. And so, what we are doing is partnering with Dell to think about putting a dedicated Dell IT stack in an Equinix data center to give customers that sovereign adjacency so that they can have that security proximate to all the clouds and everything else they need to participate in the ecosystem. And then pairing that with these interconnected enterprises. So, Dell and we are helping customers then be able to have some of their solution on-prem, some of their solution in the cloud, access public clouds and use that collectively to define what we're calling the intelligent edge, together. And that intelligent edge means so many different things to customers but it is really our honor to work together with Dell to help each customer define that for themselves. >> Equinix is an amazing company. Like you said, it's... I didn't realize it was that many consecutive quarters but it's a 60 billion plus market cap. If you look at the stock chart, it'll blow your mind. Really incredibly successful. And part of the reason... It's funny, 10, 15 years ago, people thought, well... Or, 10 years ago, anyway, the cloud is going to hurt companies like Equinix. It was the exact opposite. And that's because Charles Phillips used to joke, "Friends don't let friends build data centers." >> Yes. >> And it's not a good use of capital for most companies, unless you're in the data center business. Now, of course, you have some of your own as a service offerings. >> We do. >> What's the overlap with Dell? How do they compliment each other? >> It's a good question because... And we get that. Are you and Dell in fact competitors? No, we see them as wholly complimentary. And in fact, we're working with Dell to bring to market things like something we call PowerEdge, which involves their servers. And PowerStore, which involves their storage, and then VxRail, which is really the hyper-converged infrastructure. And those are just a few first of a series of offerings we expect to bring to market with Dell. And if you think about Metal, and it's Equinix Metal that people sometimes think is a competitor, but what Metal does for customers is it really allows them to advance, have the equipment placed in our data centers so that they can access that capacity and according to spikes or needs that they have. That equipment in our data centers that's there for them to avail themselves of that capacity is most often Dell equipment. So we are really doing and executing that bare Metal as a service together. >> What are some of the things that you're hearing from your partner community, in terms of the partnership with Dell? Partners must be excited, the momentum there. What's going on in the partner community? >> So, that's what's near and dear to my heart since that's what I'm responsible for, Equinix's global partnerships. And they're just very excited about what we're doing with Dell. And to be honest with you, all of our top partners are also top partners of Dell. So it makes sense that we bring it together. So, big categories of partners like the world's largest global network service providers, some of whom are here and who we'll meet with, AT&T, Orange Business Services, those folks in addition to the world's largest global systems integrators, Kendra, Deloitte, Accenture, WiPro, DXC. All of these are partners that Dell and we will meet with together to further our, what we call Power of Three, that together we're better. Because as much as Dell and Equinix are delivering, the customers most often don't have the experience they need to execute it without a partner. So they are relying on those partners to take what we are doing and make it their own. And so, they're excited about it. You see, it's a big opportunity for them from a... Of revenue services and an opportunity for them to step into a next level trusted advisor status. So partners are excited and we're going to be spending a lot of time with them the next few days. >> Do you see Equinix... 'Cause these partnerships are not bespoke partnerships. It's an ecosystem that's organic and evolving and growing. Are you a dot connector in a way? Can it be a flywheel effect in your ecosystem? >> Well, so our ecosystems that we provide, wide range of those from high frequency trading to connected cars, to the internet of things and content providers, we do see it as our role to the 10,000 and growing customers that are in our 240 data centers on six continents that provide those ecosystems. It is our mission to continue to grow that, enrich it, because that does differentiate us greatly from another data center provider. And it's the combination of the ecosystem that you'd find and the people you can connect to at Equinix. And then also the leverage of our fabric in order to be able to access your future needs. >> And it's a lot of technology underneath these. It's that first layer one, I guess, if you will, of the data center, right? And so, a lot of your customers or your partner's customers, they just don't want to be in that business as we were saying before. I mean, it's just too expensive. The power requirements are going through the roof. So you got to be really good at managing power. >> You do. In fact... So first of all, you're right. It's extremely difficult for them to also be able to make that commitment to keep a data center they would manage themselves at the level that Equinix is able to invest. So it's very difficult for people to do it themselves. But even show... Another point you mentioned actually about the power, is near and dear to our hearts because Equinix is super committed to sustainability. And so we've made a commitment to wholly renewable energy. And it's something that we talk a lot about how we also help partners like Dell meet their initiatives. So partners like AT&T meet their connected climate goals. So we are actually using that and coming together with Dell on that story, and then helping to amplify that with our partners. >> And that's... How do you do that? That's putting data centers where you can cool with ambient air. Is it being near the Columbia River? What's your strategy in that regard? >> On sustainable... I have to be honest to you. I would be out of my depth if I didn't say... >> This is the high level, yeah. >> So we are deploying some of the latest technologies about that and then experts people who, all they do is really help us to reduce the carbon footprint and be able to offset that, be able to use solar, be able to use wind, be able to take advantage of that. And then also to navigate what's available when you're in 240 locations on six continents. It's not the same options to reduce your power consumption and your burden are different in Africa as we just discovered with our main one acquisition than they are in India or than they are in other parts of the world. So it is for us a journey, and we've been assembling a lot of the talent to do that, >> But you're so large now, even a small percentage improvement can really move the needle. >> And I think because we are the largest, it is incumbent upon us to really set the standard and be committed to it. And we do see other people following, which is a good thing for all of us. >> Well, how important is that in your partnership conversations. That partners have that same focus and commitment on ESG that Equinix has. >> Partners care a lot about it, but customers ask us both all the time. We increasingly see a portion of an RFP or scope of work asking, "Before I decide to go with Equinix and Dell, tell me how you're going to impact the environment. Tell me about your commitment." And so, we are committed to it, but customers are demanding it too. >> So it's... >> Where do you... Go ahead please. >> Oh, I was just going to say, it's coming from the voice of the customer, which Equinix is listening to, we know Dell is listening to it as well. >> I'm sorry, one more time. >> That the sustainability, the ESG demand is coming from the customers, as you were saying. >> Both. I mean, we want to do the right thing and we've made commitments to it, but our customers are holding us accountable to it. And sustainability is now a board level priority. It is for us. And it is for companies like Dell and it is for partners and customers. >> It really is... It's up there with security in terms of the board level conversation. Where do you want to see the partner ecosystem in the next let's call it three to five years. In your business you can look out that far. >> Well, I think that our partners and by that I mean Dell's and our mutual partners, We've been listening to customers with Dell to deliver a flexible set of options for how customers would consume Equinix and Dell. So our partners are going to be integrating a variety of those in order to meet the customer where they are in that journey. Whether they want to buy Apex as a service, whether they want to buy Equinix Metal, whether they want to have a partner put together bespoke, do-it-yourself combination with other services. I mean, the customers are going to demand a choice of options. I think partners are going to embrace multiple versions of that so that they can to meet the customer where they are and take them. >> Well. That's incredibly important these days to meet the customer where they are, the customers have a lot of choice. >> It is. >> But everything that we're all doing is for the customer ultimately at the end of the day. >> Yes, it is. And you know, the customers are getting savvier, but we are all still early in this journey as far as the edge. I think we are all still grappling that. Right now we like to say that as customers are looking to define that, the footprint that we offer together with Dell gives them an awfully robust set of choices for now. And then we want to continue to invest and expand to be wherever they need us. >> Well, that's the thing about your business? It's optionality. I mean, the cloud has a lot of stuff, but you can't get everything you want in the cloud. >> Jules: You can, >> And you can put anything in your data center. That's IT. >> You can, but you may not know what you need yet. And so that's one of the things we spend a lot of time having our solutions, architects and our sales to people together, but they'll talk about future proofing, their strategy. So future proofing, that combination of on-prem and in an Equinix data center, and maybe some public and future proofing, leveraging our fabric so that they might elect different SaaS space services or cloud-based services a year to five years from now than they are even thinking about today. And, they may expand their edge over time, because they may see that as at the customer end point. Today, most businesses are still using a footprint like ours as their edge, but that could change. And so we want to be there when it does. >> Yeah. That's a great point because you don't want to necessarily have to rip it out every co couple of years. If you can have an architecture that can grow. Yeah, sure. You might want to upgrade it. >> Well, and that's one of the most appealing things about services like Metal where they also do prevent that sort of rip and replace, but they also help people navigate the supply chain shortages that are going on right now. So this has been a trying two years for supply chain shortages. And being able to take advantage of Dell equipment already staged at an Equinix data center and partners can then bring their customers a quicker immediate response. >> Have you also seen this? You mentioned the supply chain shortages, some of the many challenges that we've experienced in a last few years. How much of a factor has the great resignation been? The labor shortages, the cybersecurity skills gap, on folks coming to Equinix saying, "Help, we don't have the resources here to do this ourselves." >> We have been fortunate to be... If you're asking me how the reservation has affected us as a company. >> No your customers. >> Oh customers it has. Oh, okay I get it. So it is a challenge for them, but it's an opportunity for our partners. So what I see there is it's been challenging for customers to hold onto that talent, but partners are filling that gap. And we with Equinix being forced to hold onto a lot of our best and brightest. And so we put them together with our partners and we try to help customers fill those gaps. >> Well that's the most important thing, filling those gaps. >> You ever been inside one of these ultra modern data centers? >> I have not, not yet. It's pretty cool, isn't it? >> Have you ever had a tour of one? >> I've never had a tour of an Equinix data center, but I've seen some modern data centers that will blow your mind? >> Well, they come with all the requisite biometrics and man traps and all of the sort of bells and whistles that are actually the first slay of physical security, but then once you get into the data center, then we get into the virtual and the digital security that you would expect. >> Yeah, it's good. And you know, it's not like you drive by the data center, and there's a big sign that says, here's the data center. They're trying to stay a little hidden and then like getting in, it's like getting into Fort Knox. It's probably harder. And then, but then the it's like this giant clean room. It's amazingly clean and just huge. It'll blow your mind. >> And inside the data centers, all the world's networks come together and peer, and then we have inside their, the most direct roam reps to the cloud. So you would expect there's a lot of wires and pipes running very neatly through a very secure clean... >> Cooling systems and power systems that are just... >> Pristine environment for sure. >> Amazing engineering. >> It is really. >> We need a tour. >> Do you let people tour your data center? >> I will bring both of you on a tour. >> Awesome. >> Be my guests. >> I would love to. Great. >> Sounds fantastic. Would love to. >> We'll bring a camera. (laughing) Oh, no, we're not allowed. >> Not today. >> No phones, no phones sequester. So what are some of the things that you're excited about seeing and hearing the next couple of days as this is the first time we've all gotten to be together in so long? >> We are excited about the conversations that we're going to have, power of three that I was talking about. So, we really pride ourselves on having that combination add up to more to benefit the customer. And so this will be sort of a coming out party of sorts. Equinix and Dell will meet with almost 20 different global partners that are really important to both of us. So I am most excited about those conversations and about the education I'm going to get on the ways they're thinking about integrating it differently, because that is good choice for the market. That is good choice for the customer set, for the enterprises out there. So that's what I'm most excited about. >> Awesome, sounds like tremendous opportunity, lots going on this week. But thank you for coming on Jules, >> Oh my pleasure, thank you. talking about... >> How Equinix and Dell better together, the way that your channel partner program is growing and of course the momentum of the company. Can't wait to see what happens next year. >> Thank you. Thank you. Well, we will aim to deliver and thank you again for having us. >> Thanks Jules. >> Our pleasure. For Dave Vellante, I'm Lisa Martin and you're watching theCUBE's live coverage day one, "Dell Technologies World" live from Las Vegas. Stick around, we'll be right back with our next guest. (slow upbeat music)
SUMMARY :
brought to you by Dell. Welcome back to theCUBE's Thank you for having me. So the vibe here is fantastic So that foresight to put together The moments of the last two How has the partnership so many different things to customers the cloud is going to hurt And it's not a good use of and according to spikes in terms of the partnership with Dell? the experience they need to and evolving and growing. and the people you can of the data center, right? and then helping to amplify Is it being near the Columbia River? I have to be honest to you. lot of the talent to do that, can really move the needle. and be committed to it. Well, how important is that "Before I decide to go Where do you... it's coming from the is coming from the customers, and it is for partners and customers. it three to five years. so that they can to meet the customer to meet the customer where they are, for the customer ultimately the footprint that we I mean, the cloud has a lot of stuff, And you can put anything And so that's one of the have to rip it out every And being able to take advantage on folks coming to Equinix saying, We have been fortunate to be... And we with Equinix being forced Well that's the most important I have not, not yet. that are actually the first And you know, it's not like the most direct roam reps to the cloud. systems that are just... I would love to. Oh, no, we're not allowed. and hearing the next couple of days and about the education I'm going to get But thank you for coming on Jules, Oh my pleasure, thank you. and of course the momentum of the company. and thank you again for having us. and you're watching theCUBE's
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Jules Johnston, Global Channels | Dell Technologies World 2022
>> theCUBE presents Dell Technologies World, brought to you by Dell. >> Hey everyone. Welcome back to theCUBE's coverage of day one of Dell Technologies World 2022 Live from the Venetian in Las Vegas. They're excited I dunno if you heard that. A group behind me very excited to be here. Lisa Martin, Dave Vallante. We're very pleased to welcome Jules Johnston, the SVP of channel from Equinix. Jules, welcome to the program. >> Thank you for having me. I appreciate it. >> And those people back there are very excited if you heard that. Big applause going went live. So the vibe here is fantastic for the first live Dell Technologies World since 2019, a lot of people here, this expo hall is packed, lot of momentum here but there's also a lot of momentum at Equinix. Talk to us about what's going on. >> Well, you know, so many exciting things for Equinix and, you know, in this partnership of Dell, it sort of gives us a chance to share that with partners here throughout the conference. So we are very excited, as you said about, and we just, we named to the Fortune 500 this year, 77 quarters of growth consecutively but underpinning that is having made huge investments in what is the world's largest footprint of global data centers, 240 of them on six continents in 66 markets, but then interconnecting them so they have the connections that Dell customers need to the clouds, they have the connections that they need to all of the future SaaS providers. So that foresight to put together that interconnection network across our footprint, has set us on the path we're on today which we're very grateful to be at in and really the things that are happening with Equinix and Dell together couldn't be more of the moment. >> Talk to me about that. The last two years, the moments of the last two years have been very challenging. >> They have been. >> For everyone. How has the partnership evolved in that time? >> Well, you know, we at together, Dell and Equinix what we're doing is really helping our shared interface customers navigate the complexities of their digital transformation and digital transformation is hard, it's not of one and done and it's not an overnight solution and so what we are doing is partnering with Dell to think about putting a dedicated Dell IT stack in an Equinix data center, to give customers that sovereign adjacency so that they can have that security proximate to our all the clouds and everything else they need to participate in the ecosystem and then pairing that with, you know these interconnected enterprises. So Dell and we are helping customers then be able to have some of their solution OnPrem, some of their solution in the cloud, access public clouds and use that collectively to define what we're calling the intelligent edge together and that intelligent edge means so many different things to customers, but it is really our honor to work together with Dell to help each customer define that for themselves. >> Eqiuinix's an amazing company, like you said, I didn't realize it was that many consecutive quarters but it's a 60 billion plus market cap. If you look at the stock chart it'll blow your mind, really incredibly successful and part of the reason is funny, you know, 10, 15 years ago people thought, well, oh, 10 years ago anyway, the cloud is going to hurt companies like Equinix. It was exact opposite and that's because, you know Charles Phillips used to joke, friends don't let friends build data centers. >> Yes. >> Right? And it's not a good use of capital for most companies unless you're in the data center business. Now, of course you have some of your own as a service offerings. >> We do. >> What's the overlap with Dell? How do they compliment each other? >> It's a good question because, you know, and we get that are you and Dell in fact competitors? And no we see them as wholly complimentary and in fact, we're working with Dell to bring to market things like something we call PowerEdge which involves their servers and PowerStore which involves their storage and then VxRail which is really the hyperconverged infrastructure and those are a few first of a series of offerings we expect to bring to market with Dell and if you think about metal and it's Equinix Metal that people sometimes think is a competitor, but what metal does for customers is it really allows them to advance have the equipment placed in our data center so that they can access that capacity and according to spikes or needs that they have. That equipment in our data centers that's there for them to avail themselves to that capacity is most often Dell equipment. So we are really doing and executing that bare metal as a service together. >> What are some of the things that you're hearing from your partner community in terms of the partnership with Dell? Are partners must be excited the momentum there. What's going on in the partner community? >> So, you know, that's what near and dear to my heart since that's what I'm responsible for Equinix's global partnerships, and they are very excited about what we're doing with Dell and to be honest with you, all of our top partners are also top partners of Dell so it makes sense that we bring it together. So, you know, big categories of partners like the world's largest global network service providers, some of whom are here and who we'll meet with the AT&T, Orange Business Services, those folks in addition to the world's largest global systems integrators, Kyndryl, Deloitte, Accenture, Wipro all, DXC, all of these are partners that Dell and we will meet with together to further our, what we call power three that together we're better because as much as Dell and Equinix are delivering, the customers most often don't have the experience they need to execute it without a partner so they are relying on those partners to take what we are doing and make it their own and so if they're excited about it, it's a big opportunity for them from a revenue services and an opportunity for them to step into a next level trusted advisor status so partners are excited and we're going to be spending a lot of time with them the next few days. >> Do you see Equinix, you know, 'cause these partnerships are not bespoke partnerships, it's an ecosystem that's organic and evolving and growing. Are you a dot connector in a way? Can it be a flywheel effect in your ecosystem? >> Well, so our ecosystems that we provide wide range of those from high frequency trading to connected cars, to the internet, things many and content providers that we are, we do see it as our role to, you know, the 10,000 and growing customers that are in our 240 data centers on six continents that provide those ecosystems, it is our mission to continue to grow that and enrich it because that does differentiate us greatly from another data center provider and it's the combination of the ecosystem that you find and the people you can connect to at Equinix and then also the leverage of our fabric in order to be able to access your future needs. >> And there's a lot of technology underneath these, it's that first layer one I guess if you will of the data center, right? And so a lot of your customers or your partners customers, they just don't want to be in that business as we were saying before, I mean it's just too expensive, the power requirements are going through the roof so you got to be really good at managing power. >> You do. In fact, you know, so first of all, you're right, it's extremely difficult for them to also be able to make that kind of commitment to keep a data center they would manage themselves at the level that Equinix is able to invest so it's very difficult for people to do it themselves but even show, another point you mentioned actually about the power is near and dear to our hearts because Equinix is super committed to sustainability and so we've made a commitment to wholly renewable energy and it's something that we talk a lot about how we also help partners like Dell meet their initiatives or partners like AT&T meet their connected climate goals. So we are actually using that and coming together with Dell on that story, so that, and then helping to amplify that with our partners. >> And that's, how do you do that? That's putting data centers where you can cool with ambient air or is it being near the Columbia River? What's your strategy in that regard? >> It's sustainable. I have to be honest to you. I would be out of my depth if I didn't say. >> This is at high level. >> So we are deploying some of the latest technologies about that and then experts. People who, you know who all they do is really help us to reduce the carbon footprint and be able to offset that, be able to use solar, be able to use wind, be able to take advantage of that and then also to navigate what's available when you're in 240 locations on six continents it's not the same options to reduce your power consumption and your burden are different in Africa as we just discovered with our main one acquisition than they are in India or than they are in other parts of the world. So it is for us a journey and we've been assembling a lot of the talent to do that. >> But you're so large now, even a small percentage improvement can really move the needle. >> And I think because we are the largest, it is incumbent upon us to really set the standard and be committed to it and we do see other people following which is a good thing for all of us. >> Well how important is that in your partnership conversations that partners have that same focus and commitment on ESG that Equinix has? >> Partners care a lot about it but customers ask us both all the time. I mean, we increasingly see a portion of an RFP or a scope of work asking, before I decide to go with Equinix and Dell, tell me how you're going to impact the environment, tell me about your commitment and so we are committed to it but customers are demanding it too. >> So it's com-- >> Where do you. Go ahead please. >> Oh I was just going to say, it's coming from the voice of the customer which EquinIx is listening to we know Dell is listening to it as well. >> I'm sorry one more time? >> That the sustainability of the ESG demand is coming from the customers you were saying? >> It both, like I mean, we want to do the right thing and we've made commitments to it but our customers are holding us accountable to it and, you know, sustainability is now a board level priority. It is for us and it is for companies like Dell and it is for our partners and customers. >> It really is. I mean, it's up there with security. >> It is. >> In terms of the board level conversation. Where do you want to see the partner ecosystem in the next, let's call it three to five years? In your business you can look out that far. >> Well, you know, I think that they, our partners, and that I mean Dell's and our mutual partners, you know, we've been listening to customers with Dell to deliver a flexible set of options for how customers would consume Equinix and Dell so our partners are going to be integrating a variety of those in order to meet the customer where they are in that journey, whether they want to buy Apex as a service, whether they want to buy Equinix Metal, whether they want to have a partner put together bespoke do it yourself combination with other services. I mean, the customers are going to demand a choice of options. I think partners are going to embrace multiple versions of that so that they can, you know, to meet the customer where they are and take them. >> Well that's incredibly important these days to meet the customer where they are. The customers have a lot of choice. >> It is. >> But everything that we're all doing is for the customer ultimately at the end of the day. >> Yes, it is and, you know, the customers are getting savvier but we are all still early in this journey, as far as the edge, you know, I mean, I think we're all still grappling that. For right now we like to say that as customers are looking to define that, the footprint that we offer together with Dell gives them an awfully robust set of choices for now and then we want to continue to invest and expand to be wherever they need us. >> Well that's the thing about your business, it's optionality. I mean, the cloud has a lot of stuff but you can't get everything you want in the cloud. >> You can. >> And you can put anything in your data center, that's IT. >> You can, but you may not know what you need yet and so that's one of the things we spend a lot of time having our solutions architects and our sales people together with Dell talk about future proofing, their strategy. So future proofing, that combination of OnPrem and in an Equinix data center and maybe some public and future proofing, leveraging our fabric so that they might elect different SaaS space services or cloud-based services a year to five years from now than the year you're even thinking about today and they may expand their edge over time because they may sort of see that at the customer end point. Today most businesses are still sort of using a footprint like ours as their edge, but that could change and so we want to be there when it does. >> Yeah, that's a great point because you don't want to necessarily have to rip it out every couple of years if you can have an architecture that can grow. Yeah sure, you might want to upgrade it. >> Well, and that's one of the most appealing things about services like metal, where they also, they do sort of prevent that sort of rip and replace but they also help people navigate the supply chain shortages that are going on right now. So you know, this has been a trying two years for supply chain shortages, and being able to take advantage of Dell equipment already staged at an Equinix data center and partners can then bring their customers a quicker immediate response. >> Have you also seen this, you mentioned the supply chain shortages, some of the many challenges that we've experienced in the last few years, how much of a factor has the great resignation been? The labor shortages, the cybersecurity skills gap, on folks coming to Equinix saying help, we don't have the resources here to do this ourselves? >> We have been fortunate to to be... If you're asking about how the reservation has affected us as a company. >> No your customers. >> Oh our customers it has. >> Yes. >> Oh, okay. >> Yes. >> So it is a challenge for them but it's an opportunity for our partners. So what I see there is it's been challenging for customers to hold onto that talent but partners are filling that gap and we've at Equinix have been fortunate to hold onto a lot of our best and brightest and so we put them together with our partners and we try to help customers fill those gaps. >> Well that's the most important thing, filling those gaps. >> You ever been inside one of these ultra modern data centers? >> I have not, not yet. >> It's pretty cool, isn't it? I mean-- >> Have you ever had a tour of one? >> I've never had a tour of an Equinix data center, but I've seen some modern data centers that will blow your mind. >> Well I mean, they come with all the requisite, bio metrics and man traps and all of the sort bells and whistles that are actually the first layer of physical security, but then once you get into the data center then we have sort of, we get into the virtual and the digital security that you would expect. So it's-- >> Yeah, it's good and you know, it's not like you drive by the data center and there's a big sign that says here's the data center, it is kind of, they're trying to stay a little hidden and then it's, getting in it's like getting into fork knots. It's probably harder but then, it's like this giant clean room, right? It's amazingly clean and just huge. It'll blow your mind. >> Inside these data centers, all the world's networks come together and peer, and then we have inside the most direct RomReps to the cloud so you would expect. There's a lot of wires and pipes running very neatly through a very secure, clean-- >> Cooling systems and power systems and it's just. >> Pristine environment for sure. >> Amazing engineering. >> It is. >> So I need a tour. >> You should. Do you let people tour your data centers? >> Well I will bring both of you on a tour. >> Awesome. >> Be my guests. >> I would love to. Yeah, great. >> It sounds fantastic. >> We'd love to. >> So last couple-- >> We'll bring a camera. (both laugh) Oh, no, not allowed. >> Not today. No phones, no phones sequester. >> So what are some of the things that you're excited about seeing and hearing the next couple of days as this is the first time we we've all gotten to be together in so long? >> So well, you know, we are excited about the conversations that we're going to have power of three that I was talking about. So you know, we really pride ourselves on sort of having that combination add up to more to benefit the customer and so this will be sort of a coming out party of sorts for Equinix and Dell will meet with, you know almost 20 different global partners that are really important to both of us so I am most excited about those conversations and about the education I'm going to get on the ways they're thinking about integrating it differently because that is good choice for the market, that is good choice for the customer set so for the enterprises out there so that's what I'm most excited about. >> Awesome, sounds like tremendous opportunity, lots going on this week, but thank you for coming on Jules talking about-- >> Oh, my pleasure >> An hour of Equinix and Dell better together, the way that your channel partner, your program is growing and of course the momentum of the company. Can't wait to see what happens next year. >> Thank you. Thank you, we will aim to deliver and thank you again for having us. >> Thanks Jules. >> Our pleasure. For Dave Vallante, I'm Lisa Martin and you're watching theCUBE's Live Coverage day one Dell Technologies World Live from Las Vegas. Stick around, we'll be right back with our next guest. (upbeat music)
SUMMARY :
brought to you by Dell. from the Venetian in Las Vegas. Thank you for having So the vibe here is fantastic and really the things that moments of the last two years How has the partnership and then pairing that with, you know the cloud is going to hurt Now, of course you have some of your own and according to spikes in terms of the partnership with Dell? and to be honest with you, and evolving and growing. and the people you can of the data center, right? and then helping to amplify I have to be honest to you. lot of the talent to do that. can really move the needle. and be committed to it and so we are committed to it Where do you. of the customer which and it is for our partners and customers. I mean, it's up there with security. it three to five years? so that they can, you know, to meet the customer where they are. all doing is for the customer as far as the edge, you know, I mean, I mean, the cloud has a lot of stuff And you can put anything in and so that's one of the things necessarily have to rip it So you know, this has We have been fortunate to to be... and so we put them Well that's the most important that will blow your mind. and all of the sort bells and whistles Yeah, it's good and you know, to the cloud so you would expect. power systems and it's just. Do you let people tour your data centers? both of you on a tour. I would love to. Oh, no, not allowed. No phones, no phones sequester. and about the education I'm going to get and of course the momentum of the company. and thank you again for having us. and you're watching theCUBE's
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Jules Johnston, Global Channels | Dell Technologies World 2022
>>The cube presents, Dell technologies world brought to you by Dell. >>Hey everyone. Welcome back to the cubes coverage of day. One of Dell technologies world 2022. Live from the Venetian in Las Vegas. They're excited. I dunno if you heard that a group behind me, very excited to be here. Lisa Martin, Dave ante. We're very pleased to welcome Jules Johns SVP of channel from McQuin. Jill, welcome to the program. >>Thank you for having me. I appreciate it. >>And those people back there are very excited. If you heard that big applause >>That >>Went live <laugh> so the, the vibe here is fantastic for the first live Dell technologies world since 2019. A lot of people here, this expo hall is packed a lot of, of momentum here, but there's also a lot of momentum critics. Talk to us about what's going on. >>Well, and you know, so, so many exciting things for Equinex and, you know, in this partnership of Dell, it gives us a chance to, to share that, uh, with partners here throughout the conference. So we are very excited, as you said about, and we just, we named to the fortune 500 this year, 77 quarters of growth consecutively, but underpinning that is having made huge investments in what is the world's largest footprint of global data centers, 240 of them on six continent in 66 markets, but then interconnecting them. So they have the connections that Dell customers need to the clouds. They have the connections that they need to all of the future SaaS providers, so that foresight to put together that interconnection network across our footprint has set us on the path we're on today, which we're very grateful, um, to be at in. And, and really this, the things that are happening with Equinex and Dell together can, couldn't be more of the moment. >>Talk to me about that. The, the last two years, the moments of the last two years have been very challenging. They have for everyone. How has the partnership evolved in that time? >>Well, you know, we at together, Dell and Equinix, what we're doing is really helping, helping our shared interface, customers navigate the complexities of their digital transformation and, and digital transformation is hard and it's not a one and done, and it's not an overnight solution. And so what we are doing is partnering with Dell to think about putting a dedicated Dell it stack in an Equinex data center to give customers that sovereign adjacency so that they can have that security proximate to our, all the clouds and, and, and all, everything else. They need to participate in the ecosystem. And then pairing that with, you know, these interconnected enterprises. So Dell and we are helping customers then be able to have some of their solution on Preem some of their solution in the cloud access, public clouds, and use that collectively to diff fine. We're calling the intelligent edge together. And that intelligent edge means so many different things to customers, but it is really our honor to work together with Dell to help each customer define that for themselves. >>E's amazing company, like you said, it's, it's, you know, I didn't realize it was that many consecutive quarters, but it's a 60 billion plus market cap. If you look at the stock chart, blow your mind, really incredibly successful. And part of the reason it's funny, you know, 10, 15 years ago, people thought, well, oh, 10 years ago, anyway, the cloud is gonna hurt companies like equity. It was exact opposite it. And, and that's because, you know, Charles Phillips used to joke friends. Don't let friends build data centers. Yes. Right. And, and it's not a good use of capital for most companies, unless you're in the data center business. Now, of course you have some of your own as a service offerings. We do. What's the overlap with, with Dell? How do they compliment each other? It, >>It's a good question because, you know, and we get that, are you and Dell in fact competitors, and no, we see them as who complimentary. And in fact, we're working with Dell to bring to market things like something we call power edge, which involves their servers and power store, which involves their storage. And, and then V RIL, which is really the hyperconverged infrastructure. And those are just few first of a series of offerings we expect to bring to market with Dell. And if you think about metal and, and it's Equinex metal that people sometimes think is a competitor, but what metal does for customers is it really allows them to advance, have the equipment placed in our data centers so that they can access that capacity. And according to spikes or needs that they have that equipment in our data centers, that's there for them to avail themselves of that capacity is most often Dell equipment. So we are really doing and executing that bare metal is a service together. >>What are some of the, the things that you're hearing from, from your partner community, in terms of the partnership with Dell, what are partners supposed be excited, the momentum there what's going on in the partner community? >>So, you know, that is that's, that's what near and dear to my heart, since that's what I'm responsible for. Equinex is global partnerships, and they are very excited about what we're doing with Dell. And to be honest with you, all of our top partners are also top partners of Dell. So it makes that we bring it together. So, you know, big categories of partners like the world's largest global network service providers, some of whom are here and who will meet with the at T orange business services. Those folks, in addition to the world's largest global systems integrators, Kendra, Deloitte, Accenture, we pro, uh, all DXC. All of these are partners that Dell and we will meet with together to further our, what we call power three, that together we're better because as much as Dell and Equinex are delivering the customers, most often don't have the experience. They need to execute it without a partner. So they are relying on those partners to take what we are doing and make it their own. And so, so if they're excited about it, it is a, it's a big opportunity for them from a, a revenue services, a and an opportunity for them to step into a next level, trusted advisor status. So partners are excited and, and we're gonna be spending a lot of time with them the next few days. Do you >>See Equinix? You know, these cuz these partnerships are not bespoke partnerships, it's an ecosystem that's organic and evolving and, and growing. Can it be, are you a dot connector in a way, can it be a flywheel effect in your ecosystem? >>Well, I mean our, so our E ecosystems that, um, that we provide wide range of those from high frequency trading to connected cars, um, to the internet things, many and content providers that we are, we do see it as our role to, you know, the 10,000 and growing customers that are in our 240 data centers and six continents that provide those ecosystems. It's, it is our mission to continue to grow that and enrich it because that does differentiate us greatly from another data center provider. And it's the combination of the ecosystem that you find and the people you can connect to at Equinex, and then also the leverage of our fabric in order to be able to access your future needs. >>And it's a lot of technology underneath these, you know, it's that first layer one, I guess, if you will, of the data center, right. And so a lot of your, your customers or your cus your partner's customers, they just don't want to be in that business. As we were saying before, I mean, it's just too expensive. The, the power requirements are going through the roof, so you gotta be really good at managing power. >>You do. In fact, you know, so first of all, you're right, it's extremely difficult for them to also be able to make that kind of commitment, to keep a data center. They would ran, they would manage themselves at the level that Equinex is able to invest. So it's very difficult for people to do it themselves, but even show another, you mentioned actually about the power is near and dear to our hearts because is super committed to sustainability. And so we've made a commitment to holy renewable energy. And it's something that we talk a lot about how we also help partners like Dell meet their initiatives, so, or partners like at T meet their connected climate goals. So we, we are actually using that and coming together with Dell on that story, so that, and, and then helping to amplify that with our partners. And, >>And that's, that's how do you do that? That's putting data centers where you can cool with ambient air. Is it being near the Columbia river? How what's, what's your strategy in that regard, >>Uh, and sustainable. I have to be honest to you. I, uh, I would be out of my depth if I didn't say >>This is the high level. Yeah. >>So, um, we are deploying some of the latest technologies about that, and then experts people who, you know, who all they do is really help us to, um, to reduce the carbon footprint and be able to offset that, be able to use solar, be able to use wind, be able to take advantage of that. And then also to, um, to navigate what's available when you're in 240 locations on six cotton, it's not the same options to reduce your power consumption. And your burden are different in Africa, as you just discovered with our main one acquisition than they are in India, or then they are in, in other parts of the world. So it is for us a journey, and we've been assembling a lot of the talent to do that, but >>You're so large now, even a small percentage improvement can really move the needle. >>And I think because we are the largest, it is incumbent upon us to really set the standard and be committed to it. And, um, and we do see other people following, which is, is a good thing for all of us. Well, >>How important is that in your partnership conversations that partners have that same focus and commitment on ESG that Equinix has >>Partners care a lot about it, but, uh, customers ask us both all the time. I mean, we increasingly see a portion of an RFP or a scope of work asking before I decide to go with Equinex and Dell, tell me how you're going to impact the environment. Tell me about your commitment. And so, um, so we are committed to it, but customers are demanding it to >>Where >>Do you go ahead please? >>Oh, I was just gonna say, it's, it's coming from the, from the voice of a customer, which Equinox is listening to, we know Dell is listening to it as well. >>I'm so >>Sorry. One more time that, that the, the sustainability of the ESG demand is coming from the customers. You were saying, it, >>It both like, I mean, we wanna do the right thing and we've made commitments to it, but our customers are holding us accountable to it. And, you know, sustainability is now a board level priority. It is for us. And it is for companies like Dell and it is for partners and customers. >>It really is. It's it's, I mean, it's up there with security in terms of the board level conversation, where do you want to see the partner ecosystem in the, the, the next let's call it three to five years in your business? You can look out that far. >>Well, you know, I, I think that, um, they, our partners, um, and I, that, I mean, Dells and our mutual partners, you know, are, we've been listening to customers with Dell to deliver a flexible set of options for how customers would consume Equinex and Dell. So our partners are gonna be integrating a variety of those in order to meet the customer where they are in that journey, whether they wanna buy apex as a service, whether they wanna buy Equinex metal, whether they wanna have car some, uh, a partner put together, bespoke, do it yourself, combination with other services. Uh, I, I mean, the customers are going to demand a choice of options. I think partners are gonna embrace multiple versions of that so that they can, you know, to meet the customer where they are and take them >>Well, that's, that's incredibly important these days to meet customer where they are, the customers have a lot of choice. It is, but everything that we're all doing is for the customer, ultimately at the end of the day, <laugh> >>Yes, it, it, it, it is. And, and, you know, the customers are getting Savier, but we are all still early in this journey, as far as the edge, you know, I mean, I think we are all still, um, we're all still grappling at the, at for right now. We like to say that as customers are looking to define that the, the footprint that we offer together with Dell gives them an, an awfully robust set of choices for now. And then we wanna continue to invest and expand to be wherever they need us. >>Well, that's the thing about your business? It's it's optionality. I mean, you can't, I mean, the cloud has a lot of stuff, but you can't get everything you want in the cloud. You can, and you can put anything in your data center. That's, that's, you know, it, >>You can, but you may not know what you need yet. And so that's one of the things we spend a lot of time having our solutions, architects and our sales people together, but they'll talk about future proofing, their strategy. So future proofing, that combination of OnPrem and in an Equinex data center, and maybe some public and future proofing leveraging our fabric so that they might elect different SaaS space services or cloud based services a year to five years from now than the year, even thinking about today. And, and they may expand their edge over time, because they may, they may sort of see that as a, at the customer end point today, most businesses are still sort of using a footprint like ours as their edge, but that could change. And so we wanna be there when it does. >>Yeah. That's a great point because you don't wanna necessarily have to rip it out every cup of years. If you, if you, if you can have a, an architecture that can grow. Yeah, sure. You might want to upgrade it >>Well, and it's one, that's one of the most appealing things about services like metal, where they also, uh, they do sort of prevent that sort of rip and replace, but they also help people navigate the supply chain shortages that are going on right now. So this that's been, this has been a trying two years for supply chain shortages, and being able to take advantage of Dell equipment already staged at an Equinex data center and partners can then bring their customers a quicker immediate response. Have >>You also seen this? You mentioned the supply chain shortages, some of the many challenges that we've experienced in a last few years, how much of a factor has the great resignation been? The labor shortages, the cybersecurity skills gap on, on folks coming, Tolin saying help. We don't have the resources here to do this ourselves. >>We have been fortunate to, to not, to, to be, um, if you're asking about how the reservation has affected us as a company, no, >>Your customers >>Or customers that has oh, okay. Yes. So it is, it is a challenge for them, but it's an opportunity for our partners. So what I see there is it's been challenging for customers to hold onto that talent, but partners are filling that gap and we've access Aon fortunate to hold onto a lot of our best and brightest. And so we put them together with our partner and we try to help customers fill those gaps. >>Well, that's most important thing, filling those gaps. >>You, you ever been one in inside one of these ultra modern data centers? I have not, >>Not yet. >>It's pretty cool. Isn't it? I mean, >>Have you, have you ever had a tour of one? >>I I've never had a tour of an Equinix data center, but I've seen some modern data centers that will blow your mind. Well, >>I mean, they, they come with all the requisite, uh, bio and man traps and all of the bells and, and, and whistles that are actually the first slay of physical security. But then once you get into the data center, then we have sort, we get into the virtual and the digital security that you would expect. So it's, >>Yeah, it's good. And you know, it's not like you drive by the data center, it's a big sign. Here's the data center. It is kind of, you know, they're trying to stay a little hidden and then like, it's get in. It's like getting into fork knots. It's probably harder. And then, but then the it's, it's like this giant clean room, right? It's amazingly clean and just huge. >>There are all >>Your >>Mind. And inside this data centers, all the world's networks come together and peer, and then we have inside their, the, the most direct rom reps to the cloud. So you would expect there, there's a, there's a lot of wires and pipes running very neatly through a very secure, >>Clean systems and power system >>Environment. For sure. >>Amazing engineering. >>It is really >>A >>Tour. You should, you, if they do, you let people tour >>Your, I, I will bring both of you on a tour. Awesome. >>I, my guess >>Would love to. >>Yeah. Great. Sounds fantastic >>On that. So >>Last >>Couple, we'll bring a camera. <laugh> Oh, no, we're not allowed. Not today. >>No phones, no phones sequester. So what, what are some of the things that you're excited about seeing and hearing the next couple of days as this is the first time we've all gotten to be together in so long? >>So, um, well, you know, we are excited about the conversations that we're gonna have power of three that I was talking about. So, you know, we really pride ourselves on sort of having that combination add up to more, to benefit the customer. And so this will be sort of a coming out party of sorts for Equinex and Dell will meet with you almost 20 different global partners that are really important to both of us. So I am most excited about those conversations and about, uh, the education I'm gonna get on the ways they're thinking about integrating it differently, because that is good choice for the market. That is good choice for the customer set. So for the enterprises out there, so that I'm most excited about. Awesome. >>Sounds like tremendous opportunity, lots going on this week, but thank you for coming on, just talking An hour of Equinix and Dell better together, the way that your channel partner program is growing. And of course the momentum of the company will can't wait to see what happens next year. Thank >>You. Thank you. Well, we aim to deliver and thank you again for having us. Thanks, >>Jules. Our pleasure for Dave Volante. I'm Lisa Martin, and you're watching the cubes live coverage day one, Dell technologies world live from Las Vegas, stick around. We'll be right back with our next guest.
SUMMARY :
I dunno if you heard that a group behind me, Thank you for having me. If you heard that big applause Talk to us about what's going on. So we are very excited, as you said about, and we just, we named to the fortune 500 How has the partnership evolved in that time? that with, you know, these interconnected enterprises. Now, of course you have some of your own as a service offerings. It's a good question because, you know, and we get that, are you and Dell in fact competitors, And to be honest with you, all of our top partners are also top partners of Dell. Can it be, are you a dot connector in a way, can it be a flywheel effect in your ecosystem? And it's the combination of the ecosystem that you find and And it's a lot of technology underneath these, you know, it's that first layer one, And it's something that we talk a lot about how we also help partners like Dell meet And that's, that's how do you do that? I have to be honest to you. This is the high level. locations on six cotton, it's not the same options to reduce your power consumption. And I think because we are the largest, it is incumbent upon us to really set the standard and be committed And so, um, so we are committed to it, but customers are we know Dell is listening to it as well. You were saying, it, And, you know, sustainability is now a board level priority. call it three to five years in your business? Well, you know, I, I think that, um, they, our partners, um, and I, Well, that's, that's incredibly important these days to meet customer where they are, the customers have a lot of choice. but we are all still early in this journey, as far as the edge, you know, I mean, I mean, you can't, I mean, the cloud has a lot of And so that's one of the things we spend a lot of time having our solutions, You might want to upgrade it Well, and it's one, that's one of the most appealing things about services like metal, where they also, We don't have the resources here to do this ourselves. And so we put them together with our partner and I mean, I I've never had a tour of an Equinix data center, but I've seen some modern data centers that will blow your mind. the data center, then we have sort, we get into the virtual and the digital security that you would expect. And you know, it's not like you drive by the data center, it's a big sign. So you would expect there, For sure. Your, I, I will bring both of you on a tour. Sounds fantastic So <laugh> Oh, no, we're not allowed. hearing the next couple of days as this is the first time we've all gotten to be together in so So, um, well, you know, we are excited about the conversations that we're gonna have power And of course the momentum of the company will can't wait to see what happens next year. Well, we aim to deliver and thank you again for having us. I'm Lisa Martin, and you're watching the cubes live
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Day 3 Wrap with Stu Miniman | AWS re:Invent 2021
(upbeat music) >> We're back at AWS re:Invent 2021. It's the biggest hybrid event of the year. One of the few physical events and we're psyched to be here. My name is Dave Vellante, and I'm really pleased to bring back the host emeritus, Stu Miniman, somebody I worked with side-by-side, Stu, for 10 years in a setting much like this, many like this. So, good to have you back. >> Dave, it's great to be here with theCUBE team, family here and re:Invent, Dave. I mean, this show, I remember back, Dave, going to you after the first re:Invent we talked, we were like, "We got to be there." Dave, remember the first year we came, the second year of re:Invent, this is the 10th year now, little card tables, gaming companies, all this stuff. You had Jerry Chen on yesterday and Jerry was comparing like, this is going to be like the next Microsoft. And we bet heavy on this ecosystem. And yeah, we all think this cloud thing, it might be real. 20,000 people here, it's not the 50 or 75,000 that we had in like 2018, 2019, but this ecosystem, what's happening in the cloud, multiple versions of hybrid going on with the event and the services, but yeah, phenomenal stuff. And yeah, it's so nice to see people. >> That's for sure. It's something that we've talked about a lot over the years is, and you remember the early days of re:Invent and to this day, just very a strong developer affinity that AWS has done a tremendous job of building that up and it's their raison d'etre, it's how they approach the market. But now you've been at Red Hat for a bit, obviously as well, developer affinity, what have you learned? Specifically as it relates to the cloud, Kubernetes, hottest thing going, you don't want to do an OpenShift commercial, but it's there, you're in the middle of that mix. What have you learned generally? >> Well, Dave, to the comment that you made about developers here, it's developers and the enterprise. We used to have a joke and say, enterprise developer is an oxymoron, but that line between developers doing stuff, early as a cloud, it was stealth computing. It's they're often doing this stuff and central IT is not managing it. So how do the pieces come together? How do apps and infrastructure, how do those pieces come together? And it's something that Red Hat has been doing a long time. Think about the Linux developer. They might've not have been the app developers, the people building Linux and everything, but they had a decent close tie to it. I'm on the OpenShift team. What we do is cloud, Dave, and we've got a partnership here with Amazon. We GAed our native cloud service earlier this year. Andy Jassy helped name it. It is the beautifully named Red Hat OpenShift Service on AWS or ROSA. But we've done OpenShift on AWS for more than five years, basically since we were doing Kubernetes, it's been here because of course customers doing cloud, where are they? A lot of them are here in Amazon. So I've been loving talking to a lot of customers, understanding how enterprise adoption is increasing, how we can enable developers and help them move faster. And yeah, I mean the quick plug on OpenShift is our service. We've got an SRE team that is going to manage all of that. A friend of the program, Corey Quinn, says, "Hey, an SRE team like that, because you don't want to manage as an enterprise." You don't want to manage Kubernetes. Yeah, you need to understand some of the pieces, but what is important to your business is the applications, your data and all those things and managing the undifferentiated heavy lifting. That's one of the reasons you went to the cloud. So therefore changing your model as to how you consume services in the cloud. And what are we seeing with Amazon, Dave? They're trying to build more solutions, simplify deployments, and offer more solutions including with their ecosystem. >> So I want to ask you. You said enterprise developer is kind of an oxymoron, and I remember, years ago I used to hang around with a lot of heads of application development and insurance companies and financial services, pharmaceutical, and they didn't wear hoodies, but they didn't wear suits either. And then when I talked to guys like Jeff Clark, for instance. He talks about we're building an abstraction layer across clouds, blah, blah, blah, which by the way, I think it is the right strategy. I'm like, "Okay, I'll drink some of that Kool-Aid." And then when I come here, we talked to Adam Selipsky. John flew out and I was on the chime. He goes, "Yeah, that's not hybrid. No, this is nothing like, it's not AWS, AWS is cloud." So, square that circle for me, 'cause you're in both worlds and certainly your strategy is to connect those words. Is that cloud? >> Yeah, right. I mean, Dave, we spent years talking about like is private cloud really a cloud? And when we started coming to the show, there is only one cloud. It is the public cloud and Amazon is the paragon of, I don't know what it was. >> Dave: Fake clouds, cloud washing. >> So today, Amazon's putting lots of things into your data center and extending the cloud out to that environment. >> So that's cloud. >> That's cloud. >> What do we call that cloud? What about the reverse? >> What's happening at the edge is that cloud is that extension of what we said from Amazon. If you look at not only Outpost, but Wavelengths and Local Zones and everything else like that. >> Let's say, yes, that's cloud. The APIs, primitives, check. >> Dave, I've always thought cloud is an operating model, not a location. And the hybrid definition is not the old, I did an ebook on this, Dave earlier this year. It's not the decade old NIS definition of an application that spans because I don't get up in the morning as an enterprise and say, "Oh, let me look at the table of how much Google is charging me or Microsoft or Amazon," or wake up one morning and move from one cloud to the other. Portability, follow the sun type stuff, does it ever happen? Yes, but it is rare thing. Applications oftentimes get pulled apart. So we've seen if you talk about AI, training the cloud, then transact and do things at the edge. If I'm in an autonomous vehicle or in a geosynchronous satellite, I can't be going back to the cloud to process stuff. So I get what I need and I process there. The same thing hybrid, oftentimes I will do my transactional activity in the public cloud because I've got unlimited compute capability, but I might have my repository of data for many different reasons, governance or security, all these things in my own data center. So parts of an application might live there, but I don't just span to go between the public cloud in my data center or the edge, it's specific architectural decisions as to how we do this. And by the way the developer, they don't want to have to think about location. I mean, my background, servers, storage, virtualization, all that stuff, that was very much an infrastructure up look of things. Developers want to worry about their code and make sure that it works in production. >> Okay, let me test that. If it's in the AWS cloud and I think it's true for the other hyperscale clouds too, they don't have to think about location, but they still have to think about location on-prem, don't they? >> Well, Dave, even in a public cloud, you do need to worry about sometimes it's like, "Okay, do I split it between availability zones? How do I build that? How do I do that?" So there are things that we build on top of it. So we've seen Amazon. >> I think that's fair, data sovereignty, you have to think about okay. >> Absolutely, a lot of those things. >> Okay, but the experience in Germany is going to be the same as it is in DC, is it not? >> More or less? There are some differences we'll see off and Amazon will roll things out over time and what's available, you've got cloud. >> For sure, though that's definitely true. That's a maturity thing, right? You've talked a bit, but ultimately they all sort of catch up. I guess my question would be is the delta between, let's say, Fed adoption and East Coast, is that delta narrower, significantly narrow than what you might see on-prem? >> The services are the same, sometimes for financial or political things, there might be some slight differences, but yes, the cloud experience should be the same everywhere from Amazon. >> Is it from a standpoint of hybrid, on-prem to cloud, across cloud? >> Many of the things when they go outside of the Amazon data centers are limited or a little bit different or you might have latency considerations that you have to consider. >> Now it's a tug of war. >> So it's not totally seamless because, David Foyer would tell us there, "You're not going to fight physics." There are certain things that we need to have and we've changed the way we architect things because it's no longer the bottleneck of the local scuzzy connection that you have there, it is now (indistinct). >> But the point I'm making is that gets into a tug of war of "Our way is better than your way." And the answer is depends in terms of your workload and the use case. >> You've looked at some of these new databases that span globes and do things of the like. >> Another question, I don't know if you saw the Goldman Sachs deal this morning, Goldman Sachs is basically turning its business into a SaaS and pointing it to their hedge funds and allowing people to access their data, their tools, their software that they built for their own purposes. And now they're outselling it. Similar to what NASDAQ has done. I can't imagine doing that without containers. >> Yeah, so interesting point, I think. At least six years ago now, Amazon launched serverless and serverless was going to take over the world. I dug into the space for a couple of years. And you had the serverless with camp and you had the container camp. Last year at re:Invent, I really felt a shift from Amazon's positioning that many of the abstraction layers and the tools that help you support those environments will now span between Lambda and containers. The container world has been adding serverless functionality. So Amazon does Fargate. The open-source community uses something called Knative, and just breaking this week. Knative was a project that Google started and it looks like that is going to move over to the CNCF. So be part of the whole Kubernetes ecosystem and everything like that. Oracle, VMware, IBM, Red Hat, all heavily involved in Knative, and we're all excited to see that go into the CNCF. So the reason I say that, I've seen from Amazon, I actually, John and I, when we interviewed Andy Jassy back in 2017, I asked him a follow-up question because he said if he was to build AWS in 2017, "I would start with everything underneath it serverless." I would wonder if following up with Adam or Andy today, I'd said, "Would it be all serverless or would containers be a piece of it?" Because sometimes underneath it doesn't matter or sometimes it can be containers and serverless. It's a single unit in Amazon and when they position things, it's now that spectrum of unit, everything from the serverless through the containers, through... James Hamilton wrote a blog post today about running Xen-on-Nitro and they have a migration service for a mainframe. So what do we know? That one of the only things about IT is almost nothing ever goes away. I mean, it sounded like Amazon declared coming soon the end of life of mainframe. My friends over at IBM might not be quite ready to call that era over but we shall see. All these things take time. Everything in IT is additive. I'm happy to see. It is very much usually an end world when I look at the container and Kubernetes space. That is something that you can have a broad spectrum of applications. So some of my more monolithic applications can move over, my cool new data, AI things, I can build on it, microservices in between. And so, it's a broad platform that spans the cloud, the edge, the data center. So that cloud operating model is easier to have consistency all the places that I go. >> Mainframe is in the cloud. Well, we'll see. Big banks by the next site unseen. So I think Amazon will be able to eat away at the edges of that, but I don't think there's going to be a major migration. They claim it. Their big thing is that you can't get COBOL programmers. So I'm like, "Yeah, call DXC, you'll get plenty." Let's talk about something more interesting. (Stu laughs softly) So the last 10 years was a lot of, a lot about IT transformation and there was a lot more room to grow there. I mean, the four big hyperscalers are going to do 120 billion this year. They're growing at 35%. Maybe it's not a trillion, but there's a $500 billion market that they're going after, maybe more. It looks like there's a real move. You saw that with NASDAQ, the Goldman deal, to really drive into business, deeper business integration in addition to IT transformation. So how do you see the next decade of cloud? What should we be watching? >> So, one of the interesting trends, I mean, Dave, for years we covered big data and big data felt very horizontal in it's approach thing. Hadoop take over the world. When I look at AI solutions, when I look at the edge computing technologies that happen, they're very vertically driven. So, our early customers in edge adoption tend to be like telco with the 5G rollout manufacturing in some of their environments. AI, every single industry has a whole set of use cases that they're using that go very deep. So I think cloud computing goes from, we talked about infrastructure as a service to it needs to be more, it is solution, some of these pieces go together. When Adam got up on stage and talked about how many instance types they have on Amazon, Dave, it's got to be 2X or 4X more different instant types than if I went to go to HPE or Dell and buy a physical server for my environment. So we need to have areas and guidance and blueprints and heck, use some of that ML and AI to help drive people to the right solutions because we definitely have the paradox of choice today. So I think you will find some gravity moving towards some of these environments. Gravatar has been really interesting to watch. Obviously that Annapurna acquisition should be down as one of the biggest ones in the cloud era. >> No lack of optionality to your point. So I guess to the point of deeper business integration, that's the big question, will Amazon provide more solution abstractions? They certainly do with Connect. We didn't hear a ton of that this show. >> Interestingly. (Dave speaking indistinctly) So the article that you and John Furrier wrote after meeting with Adam, the thing that caught my eye is discussion of community and ecosystems. And one of the things coming after, some, big communities out there like, you and I lived through the VMware ecosystem in that very tight community. There are forming little areas of community here in this group, but it's not a single cloud community. There are those focus areas that they have. And I do love to see, I mean, obviously working for Red Hat, talking about the ecosystem support. I was very happy to hear Adam mention Red Hat in the keynote as one of the key hybrid partners there. So, for Amazon to get from the 60 million, the 60 billion to the trillion dollar mark down the road, it's going to take a village and we're happy to be a part of it. >> Hey, great to have you back, enjoy the rest of the show. This is, let's see, day three, we're wrapping up. We're here again tomorrow so check it out. Special thanks to obviously AWS is our anchor sponsor and of course, AMD for sponsoring the editorial segments of our event. You're watching theCUBE, the leader in tech coverage. See you tomorrow. (bright upbeat music)
SUMMARY :
One of the few physical events and the services, but and to this day, just very and managing the it is the right strategy. It is the public cloud and and extending the cloud the edge is that cloud Let's say, yes, that's cloud. the cloud to process stuff. If it's in the AWS cloud So there are things that you have to think about okay. and Amazon will roll things out over time be is the delta between, The services are the same, Many of the things when they go outside because it's no longer the bottleneck and the use case. that span globes and and allowing people to access that many of the abstraction So the last 10 years was a lot of, So, one of the interesting trends, So I guess to the point of the 60 billion to the trillion enjoy the rest of the show.
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Abhinav Joshi & Tushar Katarki, Red Hat | KubeCon + CloudNativeCon Europe 2020 – Virtual
>> Announcer: From around the globe, it's theCUBE with coverage of KubeCon + CloudNativeCon Europe 2020 Virtual brought to you by Red Hat, the Cloud Native Computing Foundation and Ecosystem partners. >> Welcome back I'm Stu Miniman, this is theCUBE's coverage of KubeCon + CloudNativeCon Europe 2020, the virtual event. Of course, when we talk about Cloud Native we talk about Kubernetes there's a lot that's happening to modernize the infrastructure but a very important thing that we're going to talk about today is also what's happening up the stack, what sits on top of it and some of the new use cases and applications that are enabled by all of this modern environment and for that we're going to talk about artificial intelligence and machine learning or AI and ML as we tend to talk in the industry, so happy to welcome to the program. We have two first time guests joining us from Red Hat. First of all, we have Abhinav Joshi and Tushar Katarki they are both senior managers, part of the OpenShift group. Abhinav is in the product marketing and Tushar is in product management. Abhinav and Tushar thank you so much for joining us. >> Thanks a lot, Stu, we're glad to be here. >> Thanks Stu and glad to be here at KubeCon. >> All right, so Abhinav I mentioned in the intro here, modernization of the infrastructure is awesome but really it's an enabler. We know... I'm an infrastructure person the whole reason we have infrastructure is to be able to drive those applications, interact with my data and the like and of course, AI and ML are exciting a lot going on there but can also be challenging. So, Abhinav if I could start with you bring us inside your customers that you're talking to, what are the challenges, the opportunities? What are they seeing in this space? Maybe what's been holding them back from really unlocking the value that is expected? >> Yup, that's a very good question to kick off the conversation. So what we are seeing as an organization they typically face a lot of challenges when they're trying to build an AI/ML environment, right? And the first one is like a talent shortage. There is a limited amount of the AI, ML expertise in the market and especially the data scientists that are responsible for building out the machine learning and the deep learning models. So yeah, it's hard to find them and to be able to retain them and also other talents like a data engineer or app DevOps folks as well and the lack of talent can actually stall the project. And the second key challenge that we see is the lack of the readily usable data. So the businesses collect a lot of data but they must find the right data and make it ready for the data scientists to be able to build out, to be able to test and train the machine learning models. If you don't have the right kind of data to the predictions that your model is going to do in the real world is only going to be so good. So that becomes a challenge as well, to be able to find and be able to wrangle the right kind of data. And the third key challenge that we see is the lack of the rapid availability of the compute infrastructure, the data and machine learning, and the app dev tools for the various personas like a data scientist or data engineer, the software developers and so on that can also slow down the project, right? Because if all your teams are waiting on the infrastructure and the tooling of their choice to be provisioned on a recurring basis and they don't get it in a timely manner, it can stall the projects. And then the next one is the lack of collaboration. So you have all these kinds of teams that are involved in the AI project, and they have to collaborate with each other because the work one of the team does has a dependency on a different team like say for example, the data scientists are responsible for building the machine learning models and then what they have to do is they have to work with the app dev teams to make sure the models get integrated as part of the app dev processes and ultimately rolled out into the production. So if all these teams are operating in say silos and there is lack of collaboration between the teams, so this can stall the projects as well. And finally, what we see is the data scientists they typically start the machine learning modeling on their individual PCs or laptops and they don't focus on the operational aspects of the solution. So what this means is when the IT teams have to roll all this out into a production kind of deployment, so they get challenged to take all the work that has been done by the individuals and then be able to make sense out of it, be able to make sure that it can be seamlessly brought up in a production environment in a consistent way, be it on-premises, be it in the cloud or be it say at the edge. So these are some of the key challenges that we see that the organizations are facing, as they say try to take the AI projects from pilot to production. >> Well, some of those things seem like repetition of what we've had in the past. Obviously silos have been the bane of IT moving forward and of course, for many years we've been talking about that gap between developers and what's happening in the operation side. So Tushar, help us connect the dots, containers, Kubernetes, the whole DevOps movement. How is this setting us up to actually be successful for solutions like AI and ML? >> Sure Stu I mean, in fact you said it right like in the world of software, in the world of microservices, in the world of app modernization, in the world of DevOps in the past 10, 15 years, but we have seen this evolution revolution happen with containers and Kubernetes driving more DevOps behavior, driving more agile behavior so this in fact is what we are trying to say here can ease up the cable to EIML also. So the various containers, Kubernetes, DevOps and OpenShift for software development is directly applicable for AI projects to make them move agile, to get them into production, to make them more valuable to organization so that they can realize the full potential of AI. We already touched upon a few personas so it's useful to think about who the users are, who the personas are. Abhinav I talked about data scientists these are the people who obviously do the machine learning itself, do the modeling. Then there are data engineers who do the plumbing who provide the essential data. Data is so essential to machine learning and deep learning and so there are data engineers that are app developers who in some ways will then use the output of what the data scientists have produced in terms of models and then incorporate them into services and of course, none of these things are purely cast in stone there's a lot of overlap you could find that data scientists are app developers as well, you'll see some of app developers being data scientist later data engineer. So it's a continuum rather than strict boundaries, but regardless what all of these personas groups of people need or experts need is self service to that preferred tools and compute and storage resources to be productive and then let's not forget the IT, engineering and operations teams that need to make all this happen in an easy, reliable, available manner and something that is really safe and secure. So containers help you, they help you quickly and easily deploy a broad set of machine learning tools, data tools across the cloud, the hybrid cloud from data center to public cloud to the edge in a very consistent way. Teams can therefore alternatively modify, change a shared container images, machine learning models with (indistinct) and track changes. And this could be applicable to both containers as well as to the data by the way and be transparent and transparency helps in collaboration but also it could help with the regulatory reasons later on in the process. And then with containers because of the inherent processes solution, resource control and protection from threat they can also be very secure. Now, Kubernetes takes it to the next level first of all, it forms a cluster of all your compute and data resources, and it helps you to run your containerized tools and whatever you develop on them in a consistent way with access to these shared compute and centralized compute and storage and networking resources from the data center, the edge or the public cloud. They provide things like resource management, workload scheduling, multi-tendency controls so that you can be a proper neighbors if you will, and quota enforcement right? Now that's Kubernetes now if you want to up level it further if you want to enhance what Kubernetes offers then you go into how do you write applications? How do you actually make those models into services? And that's where... and how do you lifecycle them? And that's sort of the power of Helm and for the more Kubernetes operators really comes into the picture and while Helm helps in installing some of this for a complete life cycle experience. A kubernetes operator is the way to go and they simplify the acceleration and deployment and life cycle management from end-to-end of your entire AI, ML tool chain. So all in all organizations therefore you'll see that they need to dial up and define models rapidly just like applications that's how they get ready out of it quickly. There is a lack of collaboration across teams as Abhinav pointed out earlier, as you noticed that has happened still in the world of software also. So we're talking about how do you bring those best practices here to AI, ML. DevOps approaches for machine learning operations or many analysts and others have started calling as MLOps. So how do you kind of bring DevOps to machine learning, and fosters better collaboration between teams, application developers and IT operations and create this feedback loop so that the time to production and the ability to take more machine learning into production and ML-powered applications into production increase is significant. So that's kind of the, where I wanted shine the light on what you were referring to earlier, Stu. >> All right, Abhinav of course one of the good things about OpenShift is you have quite a lot of customers that have deployed the solution over the years, bring us inside some of your customers what are they doing for AI, ML and help us understand really what differentiates OpenShift in the marketplace for this solution set. >> Yeah, absolutely that's a very good question as well and we're seeing a lot of traction in terms of all kinds of industries, right? Be it the financial services like healthcare, automotive, insurance, oil and gas, manufacturing and so on. For a wide variety of use cases and what we are seeing is at the end of the day like all these deployments are focused on helping improve the customer experience, be able to automate the business processes and then be able to help them increase the revenue, serve their customers better, and also be able to save costs. If you go to openshift.com/ai-ml it's got like a lot of customer stories in there but today I will not touch on three of the customers we have in terms of the different industries. The first one is like Royal Bank of Canada. So they are a top global financial institution based out of Canada and they have more than 17 million clients globally. So they recently announced that they build out an AI-powered private cloud platform that was based on OpenShift as well as the NVIDIA DGX AI compute system and this whole solution is actually helping them to transform the customer banking experience by being able to deliver an AI-powered intelligent apps and also at the same time being able to improve the operational efficiency of their organization. And now with this kind of a solution, what they're able to do is they're able to run thousands of simulations and be able to analyze millions of data points in a fraction of time as compared to the solution that they had before. Yeah, so like a lot of great work going on there but now the next one is the ETCA healthcare. So like ETCA is one of the leading healthcare providers in the country and they're based out of the Nashville, Tennessee. And they have more than 184 hospitals as well as more than 2,000 sites of care in the U.S. as well as in the UK. So what they did was they developed a very innovative machine learning power data platform on top of our OpenShift to help save lives. The first use case was to help with the early detection of sepsis like it's a life-threatening condition and then more recently they've been able to use OpenShift in the same kind of stack to be able to roll out the new applications that are powered by machine learning and deep learning let say to help them fight COVID-19. And recently they did a webinar as well that had all the details on the challenges they had like how did they go about it? Like the people, process and technology and then what the outcomes are. And we are proud to be a partner in the solution to help with such a noble cause. And the third example I want to share here is the BMW group and our partner DXC Technology what they've done is they've actually developed a very high performing data-driven data platform, a development platform based on OpenShift to be able to analyze the massive amount of data from the test fleet, the data and the speed of the say to help speed up the autonomous driving initiatives. And what they've also done is they've redesigned the connected drive capability that they have on top of OpenShift that's actually helping them provide various use cases to help improve the customer experience. With the customers and all of the customers are able to leverage a lot of different value-add services directly from within the car, their own cars. And then like last year at the Red Hat Summit they had a keynote as well and then this year at Summit, they were one of the Innovation Award winners. And we have a lot more stories but these are the three that I thought are actually compelling that I should talk about here on theCUBE. >> Yeah Abhinav just a quick follow up for you. One of the things of course we're looking at in 2020 is how has the COVID-19 pandemic, people working from home how has that impacted projects? I have to think that AI and ML are one of those projects that take a little bit longer to deploy, is it something that you see are they accelerating it? Are they putting on pause or are new project kicking off? Anything you can share from customers you're hearing right now as to the impact that they're seeing this year? >> Yeah what we are seeing is that the customers are now even more keen to be able to roll out the digital (indistinct) but we see a lot of customers are now on the accelerated timeline to be able to say complete the AI, ML project. So yeah, it's picking up a lot of momentum and we talk to a lot of analyst as well and they are reporting the same thing as well. But there is the interest that is actually like ramping up on the AI, ML projects like across their customer base. So yeah it's the right time to be looking at the innovation services that it can help improve the customer experience in the new virtual world that we live in now about COVID-19. >> All right, Tushar you mentioned that there's a few projects involved and of course we know at this conference there's a very large ecosystem. Red Hat is a strong contributor to many, many open source projects. Give us a little bit of a view as to in the AI, ML space who's involved, which pieces are important and how Red Hat looks at this entire ecosystem? >> Thank you, Stu so as you know technology partnerships and the power of open is really what is driving the technology world these days in any ways and particularly in the AI ecosystem. And that is mainly because one of the machine learning is in a bootstrap in the past 10 years or so and a lot of that emerging technology to take advantage of the emerging data as well as compute power has been built on the kind of the Linux ecosystem with openness and languages like popular languages like Python, et cetera. And so what you... and of course tons of technology based in Java but the point really here is that the ecosystem plays a big role and open plays a big role and that's kind of Red Hat's best cup of tea, if you will. And that really has plays a leadership role in the open ecosystem so if we take your question and kind of put it into two parts, what is the... what we are doing in the community and then what we are doing in terms of partnerships themselves, commercial partnerships, technology partnerships we'll take it one step at a time. In terms of the community itself, if you step back to the three years, we worked with other vendors and users, including Google and NVIDIA and H2O and other Seldon, et cetera, and both startups and big companies to develop this Kubeflow ecosystem. The Kubeflow is upstream community that is focused on developing MLOps as we talked about earlier end-to-end machine learning on top of Kubernetes. So Kubeflow right now is in 1.0 it happened a few months ago now it's actually at 1.1 you'll see that coupon here and then so that's the Kubeflow community in addition to that we are augmenting that with the Open Data Hub community which is something that extends the capabilities of the Kubeflow community to also add some of the data pipelining stuff and some of the data stuff that I talked about and forms a reference architecture on how to run some of this on top of OpenShift. So the Open Data Hub community also has a great way of including partners from a technology partnership perspective and then tie that with something that I mentioned earlier, which is the idea of Kubernetes operators. Now, if you take a step back as I mentioned earlier, Kubernetes operators help manage the life cycle of the entire application or containerized application including not only the configuration on day one but also day two activities like update and backups, restore et cetera whatever the application needs. Afford proper functioning that a "operator" needs for it to make sure so anyways, the Kubernetes operators ecosystem is also flourishing and we haven't faced that with the OperatorHub.io which is a community marketplace if you will, I don't call it marketplace a community hub because it's just comprised of community operators. So the Open Data Hub actually can take community operators and can show you how to run that on top of OpenShift and manage the life cycle. Now that's the reference architecture. Now, the other aspect of it really is as I mentioned earlier is the commercial aspect of it. It is from a customer point of view, how do I get certified, supported software? And to that extent, what we have is at the top of the... from a user experience point of view, we have certified operators and certified applications from the AI, ML, ISV community in the Red Hat marketplace. And from the Red Hat marketplace is where it becomes easy for end users to easily deploy these ISVs and manage the complete life cycle as I said. Some of the examples of these kinds of ISVs include startups like H2O although H2O is kind of well known in certain sectors PerceptiLabs, Cnvrg, Seldon, Starburst et cetera and then on the other side, we do have other big giants also in this which includes partnerships with NVIDIA, Cloudera et cetera that we have announced, including our also SaaS I got to mention. So anyways these provide... create that rich ecosystem for data scientists to take advantage of. A TEDx Summit back in April, we along with Cloudera, SaaS Anaconda showcased a live demo that shows all these things to working together on top of OpenShift with this operator kind of idea that I talked about. So I welcome people to go and take a look the openshift.com/ai-ml that Abhinav already referenced should have a link to that it take a simple Google search might download if you need some of that, but anyways and the other part of it is really our work with the hardware OEMs right? And so obviously NVIDIA GPUs is obviously hardware, and that accelerations is really important in this world but we are also working with other OEM partners like HP and Dell to produce this accelerated AI platform that turnkey solutions to run your data-- to create this open AI platform for "private cloud" or the data center. The other thing obviously is IBM, IBM Cloud Pak for Data is based on OpenShift that has been around for some time and is seeing very good traction, if you think about a very turnkey solution, IBM Cloud Pak is definitely kind of well ahead in that and then finally Red Hat is about driving innovation in the open-source community. So, as I said earlier, we are doing the Open Data Hub which that reference architecture that showcases a combination of upstream open source projects and all these ISV ecosystems coming together. So I welcome you to take a look at that at opendatahub.io So I think that would be kind of the some total of how we are not only doing open and community building but also doing certifications and providing to our customers that assurance that they can run these tools in production with the help of a rich certified ecosystem. >> And customer is always key to us so that's the other thing that the goal here is to provide our customers with a choice, right? They can go with open source or they can go with a commercial solution as well. So you want to make sure that they get the best in cloud experience on top of our OpenShift and our broader portfolio as well. >> All right great, great note to end on, Abhinav thank you so much and Tushar great to see the maturation in this space, such an important use case. Really appreciate you sharing this with theCUBE and Kubecon community. >> Thank you, Stu. >> Thank you, Stu. >> Okay thank you and thanks a lot and have a great rest of the show. Thanks everyone, stay safe. >> Thanks you and stay with us for a lot more coverage from KubeCon + CloudNativeCon Europe 2020, the virtual edition I'm Stu Miniman and thank you as always for watching theCUBE. (soft upbeat music plays)
SUMMARY :
the globe, it's theCUBE and some of the new use Thanks a lot, Stu, to be here at KubeCon. and the like and of course, and make it ready for the data scientists in the operation side. and for the more Kubernetes operators that have deployed the and also at the same time One of the things of course is that the customers and how Red Hat looks at and some of the data that the goal here is great to see the maturation and have a great rest of the show. the virtual edition I'm Stu Miniman
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The Value of Oracle + Oracle Consulting
>> Announcer: From the CUBE studios in Palo Alto and Boston, it's the CUBE, covering Empowering the Autonomous Enterprise brought to you by Oracle Consulting. >> Everybody welcome back to the CUBE, I'm Dave Vellante. We're covering the transformation of Oracle Consulting specifically focused on really what is, what I consider a rebirth from really staff augmentation to a much more strategic partner for customers. And with me to explore that a little bit is Sherry Lautenbach. She's the Senior Vice President of Cloud Key Accounts at Oracle, and we're also joined by Pat Mungovan, who's a Group VP for the North American Cloud Strategy also at Oracle. Folks welcome to the CUBE, thanks for comin' on. >> Thanks Dave. >> Yeah, thanks for havin' us. >> You're welcome. So Sherry, you're out talkin' to customers a lot, and I'm curious as to what that conversation is like specifically as it relates to consulting. Are you bringing Oracle Consulting now into the conversation? What's that conversation like? >> Absolutely, in fact every conversation we have relating to our cloud strategy, Oracle Consulting is part and parcel to that. And they are not staff augmentation, they are actually the digital transformation arm of what we do around cloud. So it's been really interesting to see what they've been able to do in terms of changing the narrative of what we do at Oracle, from just a software company to really transforming to a cloud provider. >> Strategy, obviously a fundamental part of any customer interaction, but what are you seeing? What underscores customer strategies? What are the business drivers for them right now? What are the catalysts that are driving their technology spending decision? >> I think a lot of it depends upon, especially in the times that we're in now, depends upon the industry that they're in, but most importantly, what we're seeing is right now is durability. So we want to make sure that the customers have, you know our Oracle customers and others, have an opportunity to have a disaster recovery, business continuity. In this stage right now it's less about expansion per se, unless they're in an industry that's uniquely positioned for that, and more about durability of the overall strategy. So when we look at that durability, we think about kind of two core missions. We think about sort of back office operations and continuity, and then we think about transformational revenue generation, and so when we partner with OCS, we want to make sure that we have both of those concepts in mind. >> You know we have a lot of talk about, in our community, about cloud first, and I think Oracle has sort of put forth the gauntlet of look we're leading now with cloud. You both have cloud in your title, but obviously being cloud first is more than that. Sherry, I wonder if you could talk about your customers in your cloud journey and share with us and kind of convince us that you are cloud first. >> I joined Oracle about 11 months ago, was in the industry for about 25 years, and I joined specifically because I believe in what Oracle is doing around this cloud journey. We are in our second generation of cloud capabilities and that's purposeful. And we do that because we realize that where cloud started and where we are today are two totally different things, and so we have capabilities around security, viability, extensions with autonomous that other cloud providers just simply don't have. And we built these from the ground up to ensure that we can run Oracle workloads, databases, and applications far better than any other cloud provider. So it's a super exciting time to be at Oracle, and it's absolutely fascinating what our customers are doing to adopt our technology. >> Pat, I want to ask you a sort of similar question, how fundamental is cloud to organization strategies, obviously everybody has a cloud strategy, but I'm specifically asking as it relates to mission critical workloads because, let's face it, that's been the hardest to move into the cloud. So when you're out talking to customers about their strategy, and obviously dovetailing it to Oracle's strategy, how do you align those? >> So first I think I would respond in the following way. When I think about our portfolio, I don't necessarily say cloud first, I say customer first, and I really want the customer to make a decision based upon a deployment model that makes sense for that particular customer, whether it's a regulated industry, or the public sector, or you know any sort of compliance considerations. So Oracle is one of the very few enterprise-class cloud Providers that has obviously on-premise capabilities as well, and so 99% of the cases that we see, with the exception of some of the sort of startup S and B type folks that are born in the cloud, we're dealing with the hybrid cloud model anyway. And so that's kind of the first order of priority is what's right for the customer and let's make sure that we get the appropriate deployment model for that customer. In terms of enterprise, essentially the workloads that we have, whether it's cloud or on prem, are enterprise workloads, and those are kind of separated into two buckets. One would be core mission, sort of the revenue generation side, and one would be mission critical, sort of the back office side. So Oracle is historically tremendous at the back office side, you know, running finance, running operations, running the supply chain, you know, doing those things that are mission critical. On the core mission side, that's really where we're starting to focus now, which is getting out into the revenue generation, the mission of the entity, with things like high performance computing and making sure that we have an ability to support our customers on both sides of the spectrum. >> All right Sherry, why are customers wanting to put mission critical workloads in the cloud? Is it the same sort of cloud agility and cost, et cetera, et cetera? I mean, why not just leave it on prem and keep it protected and maybe spend a little bit more? What's the driver for moving mission critical workloads into the cloud? >> Well, I think it's dependent upon what the initiatives are in the company, right? If they're looking for cost reduction are the looking for top line growth, are they looking for different capabilities around security that the cloud can provide? The great thing about what we do is we have optimized all of our workloads, both our database and our applications, into our cloud, so we're providing additional capabilities, but we're also saving a lot of money. So we say all the time that, you know, put us to the test, let us quantify what we would look like in the cloud with our workloads versus a competitor, and we will guarantee that we'll save you a lot of money. So I think that a lot of it has to do with one, it starts with essentially cost reduction but then they start seeing additional business value driven out of and back to Oracle Consulting. What Oracle Consulting provides in terms of the business value in the cloud is transformative for our customers. >> Talk about kind of how you lead in these customer conversations. >> Right, well normally our entry point is one, understanding what the business drivers are, right. It has to be a business led discussion. It really isn't a technology starter point, right? It really is around what business problems are you trying to solve and how can we help you solve them? And because we know your environments, we know what databases are deployed and where they're deployed, what Oracle applications you're leveraging to run your business, we can, I think, successfully position ourselves very, very competitively against other cloud providers. And I think that has been something that has resonated incredibly well with our customers and in fact, our largest customer. >> Yeah, so it seems like Oracle Consulting is an important ingredient as part of that strategy 'cause again, if it was, you know, five years ago, and it was just staff augmentation that's really not a compelling conversation to have with customers. But if you can come in with a mindset of strategic partner, you're bringing in Deloitte, we've been talking to some of their professionals about the Elevate Program with Oracle, that's a nice lever that you're, you can take advantage of. >> Absolutely, and in fact, we've seen that that is a huge opportunity for us because one, the partnership with Deloitte is incredibly strategic. But we also partner with other companies like Accenture and DXC and IBM candidly, and Oracle, Oracle Consulting is incredibly flexible in terms of what kind of partnerships and alignment they have with our customers and it's really based on what the customer preference is. >> It's not just about, you know, feature, function, speeds and feeds, maybe you could address that. And where does Oracle Consulting fit in that equation? >> We firmly believe that every customer is going to want to have a different option for what they do in the cloud and based on the provider. So we one, we've partnered with Microsoft, and we actually can interconnect our clouds together to provide that kind of flexibility to our customers, and Oracle Consulting is a key component of that. To engage our customers and talk about our Microsoft integration, our partnership, Oracle Consulting is the arm that does that work for us. So we are seeing them come up, come about in a much different way, and in a way that's differentiated between other consulting staff augmentation firms. >> I want to end on growth Pat, and maybe talk about everyone wants cloud, Cloud is the growth business. You look at Oracle's business, you know, everybody's business, this cloud is growing. Everything else is either hanging on or declining, so it's all about growth. How do you drive growth? What is cloud's role in terms of the growth strategy? And maybe add some color to that narrative. >> From a product perspective, I think we're sort of a luxury of riches around the autonomous capabilities with the (mumbles). So that's something that's incredibly unique to Oracle, you know, the autonomous database and all the autonomous services that we're rolling out. And that autonomous gets back to what we talked about earlier around security, around performance, around scalability and all these things so that ultimately we're positioning the capabilities of the future, but we're positioning them today. So we're a market leader in this space, you know, not only is the Oracle database, as you pointed out, the market leader, we're market leader in ERP Cloud and a bunch of the SAS series. But this autonomous segment of the market is crucial for us and crucial to our growth. >> Yeah, it really is an enabler, and what I've been saying is that it's almost compulsory for Oracle to participate and compete in the cloud because it gives you that automation and that scale. But you're talking about also setting up, you know, some future advantages of being able to take advantage of data, the combination of data, AI, and cloud is the new superpower within the industry. Sherry, I want to end on you. 11 months in at Oracle, let's say things work out great, you're here two, three, four years down the road, you look back, what does success look like? >> Success looks like every one of our customers moving to the Oracle cloud and seeing incredible business value from that partnering with Oracle Consulting. That's what my success criteria is. >> Guys, well listen, thanks for so much for coming on the CUBE where we've been tracking this transformation of Oracle Consulting. And one of the things that's very clear, is Oracle is obviously serious about cloud, but also seriously about bringing in new talent and new skill sets to really not only transform Oracle but help transform your customers. So thank you for your time, I really appreciate it. >> Thanks so much. >> Yep you bet, thank you. >> All right and thank you everybody for watching. This is Dave Vellante for the CUBE. We'll see you next time.
SUMMARY :
brought to you by Oracle Consulting. We're covering the transformation and I'm curious as to what in terms of changing the especially in the times that we're in now, of put forth the gauntlet and so we have capabilities that's been the hardest and so 99% of the cases that we see, in the cloud with our Talk about kind of how you lead and in fact, our largest customer. about the Elevate Program with Oracle, because one, the partnership with Deloitte Consulting fit in that equation? and based on the provider. Cloud is the growth business. and a bunch of the SAS series. and compete in the cloud and seeing incredible And one of the things that's very clear, This is Dave Vellante for the CUBE.
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7 The Value of Oracle + Oracle Consulting
>> Narrator: From theCUBE Studios in Palo Alto and Boston, it's theCUBE. Covering empowering the autonomous enterprise. Brought to you by Oracle Consulting. >> Welcome back to theCUBE. I'm Dave Valante. We're covering the transformation of Oracle Consulting, specifically focused on really what is what I consider a rebirth from really staff augmentation to a much more strategic partner for customers. And with me to explore that a little bit is Sherry Lautenbach. She's the Senior Vice President of Cloud Key Accounts at Oracle. And we're also joined by Pat Mongovin who's a group VP for the North American Cloud Strategy, also at Oracle. Folks, welcome to theCUBE. Thanks for coming on. >> Thanks Dave. >> Yep, thanks for having us. >> You're welcome. So Sherry, you're out talking to customers a lot, and I'm curious as to what that conversation is like, specifically as it relates to consulting. Are you bringing Oracle Consulting now into the conversation? What's that conversation like? >> Absolutely, in fact every conversation we have relating to our Cloud strategy, Oracle Consulting is part and parcel to that. They are not staff augmentation, they are actually the digital transformation arm of what we do around Cloud. So it's been really interesting to see what they've been able to do in terms of changing the narrative of what we do at Oracle from just a software company to really transforming to a Cloud provider. >> Strategy, obviously a fundamental part of any customer interaction. But what are you seeing? What underscores customer strategies? What are the business drivers for them right now? What are the catalysts that are driving their technology spending decision? >> Yeah, it's a great question Dave. I think a lot of it depends upon, especially in the times that we're in now, depends upon the industry that they're in. But, most importantly what we're seeing is right now is durability. So we want to make sure that the customers have our Oracle customers and others have an opportunity to have disaster recovery, business continuity. In this stage right now it's less about expansion per say, unless they're in an industry that's uniquely in a position for that and more about durability of the overall strategy. So when we look at that durability we think about kind of two core missions. We think about sort of back office operations and continuity and then we think about transformational revenue generation, and so when we partner with those, yes we want to make sure that we have both of those concepts in mind. >> You know we have a lot of talk about in our community about Cloud first. I think Oracle has sort of put forth the gauntlet of look, we're leading now with Cloud. You both have Cloud in your title, but obviously being Cloud first is more than that. Sherry, I wonder if you could talk about your customer's and your Cloud journey and share with us and kind of convince us that you are Cloud first. >> Sure, no that's a great question and in fact I joined Oracle about eleven months ago. I was in the industry for about 25 years and I joined specifically because I believe in what Oracle is doing around this Cloud journey. We are in our second generation of Cloud capabilities, and that's purposeful. And we do that because we've realized that where Cloud started and where we are today are two totally different things. And so we have capabilities around security, viability, extensions with autonomous, that other Cloud providers just simply don't have. And we've built these from the ground up to ensure that we can run Oracle workloads, databases and applications far better than any other Cloud provider. So it's a super exciting time to be at Oracle and it's absolutely fascinating what our customers are doing to adopt our technology. >> I want to ask you a sort of similar question. How fundamental is Cloud to organization strategies. Obviously everybody has a Cloud strategy. But I'm specifically asking as it relates to mission-critical workloads because let's face it. That's been the hardest to move into the Cloud. So, when you're out talking to customers about their strategy, and obviously dovetailing into Oracle's strategy, how do you align you know those two views? >> Yeah, it's actually a really fascinating question. So first, I think I would respond in the following way. When I think about our portfolio, I don't necessarily say Cloud first, I say customer first. And I really want the customer to make a decision based upon a deployment model that makes sense for that particular customer. Whether it's a regulated industry or the public sector or any sort of compliance considerations. So Oracle is one of the very few enterprise class Cloud providers that has, obviously, on-premise capabilities as well. And so, 99% of the cases that we see, with the exception of some of the sort of startup S&B-type folks, that are bored in the Cloud, we're dealing with the hybrid Cloud model anyway. And so that's kind of the first order of priorities, what's right for the customer and let's make sure that we get the appropriate deployment model for that customer. In terms of enterprise, essentially the workloads that we have. Whether it's Cloud or on-prem, are enterprise workloads. And those are kind of separated into two brackets. One would be for mission, sort of the revenue generation side, and one would be mission critical, sort of the back office. So Oracle is historically tremendous at the back office side, running finance, running operations, running the supply chain. Doing those things that are mission-critical. On the core mission side that's really where we're starting to focus now which is getting out into the revenue generation, the mission of the entity, with things like high-performance compute, and making sure that we have an ability to support our customers on both sides of the spectrum. >> Sherry, why are customers wanting to put mission-critical workloads in the Cloud? Is it the same sort of Cloud agility and cost, etc. I mean why not just leave it on-prem and keep it protected and maybe spend a little bit more? What's the driver for moving mission-critical workloads into the Cloud? >> Well, I think it's dependent upon what the initiatives are in the company, right? Are they looking for cost reduction, are they looking for top-line growth, are they looking for different capabilities around security that the Cloud can provide? The great thing about what we do is, we have optimized all of our workloads, both our databases and our applications into our Cloud. So we're providing additional capabilities but we're also saving a lot of money. So, we say all the time that you know put us to the test. Let us quantify what we would look like in the Cloud with our workloads versus a competitor. And we will guarantee that we will save you a lot of money. So I think that a lot of it has to do with one, it starts with potentially cost reduction, but then they start seeing additional business value driven out of and back to Oracle Consulting. What Oracle Consulting provides in terms of the business value in the Cloud is transformative for our customers. >> Talk about how you lead in these customer conversations. >> Right, well normally our entry point of one understanding what the business drivers are, right? It has to be a business-led discussion. It really isn't a technology starter point, right? It really is around what business problems are you trying to solve, and how can we help you solve them. And because we know your environments, we know what databases are employed and where they're deployed. What Oracle applications you're leveraging to run your business. We can, I think, successfully position ourselves very competitively against other Cloud providers. And I think that is then something that has resonated incredibly well with our customers, and in fact our largest customers. >> Yeah, so it seems like Oracle could solve things of an important ingredient as part of that strategy 'cause again, if it was five years ago and was just staff augmentation, that's really not a compelling conversation to have with customers. But if you can come in with a mindset of strategic partner, you're bringing in Deloitte, we've been talking to some of their professionals about the elevate program with Oracle. That is a nice lever that you can take advantage of. >> Absolutely, and in fact we've seen that, that is a huge opportunity for us because one, the partnership with Deloitte is incredibly strategic. We also partner with other companies like Accenture and DXC and IBM candidly. And Oracle Consulting is incredibly flexible in terms of what kind of partnerships and alignment they have with our customers, and it's really based on what the customer's preference is. >> Not just about feature or function, speeds and feeds, maybe you can address that, and where does Oracle Consulting fit in that equation? >> We firmly believe that every customer is going to want to have a different option for what they'll do in the Cloud and based on the provider. So we, one, we've partnered with Microsoft and we actually can interconnect our Clouds together to provide that kind of flexibility to our customers and consulting is a key component of that. So we engage our customers and talk about our Microsoft integration, our partnership or the consulting is the arm that does that work for us. So we are seeing them come about in a much different way, in a way that's differentiated between other consulting you know staff augmentation firms. >> I want to end on growth, Pat. Maybe talk about I mean Cloud, Cloud is the growth business, you look at Oracle's business, everybody's business. As Cloud is growing, everything else is either hanging on or declining, so it's all about growth. How do you drive growth, what is Cloud's role in terms of the growth strategy, and maybe add some color to that narrative. >> From a product perspective, I think we're sort of a luxury of riches around the autonomous capability which we haven't talked about. So that's something that's incredibly unique to Oracle. The autonomous database and all the autonomous services that we're rolling out. And that autonomous gives back to what we talked about earlier around security, around performance, around scalability and all these things. So that ultimately we're positioning the capabilities of the future but we're positioning them today. So we're a market leader in this space. We're not only is the Oracle database as you pointed out the market leader. We're a market leader in ERP Cloud and a bunch of the SaaS areas. But this autonomous segment of the market is crucial for us and crucial to our growth. >> Yeah it really is an enabler. I've been saying that it's almost compulsory for Oracle to participate and compete in the Cloud because it gives you that automation and that scale but you're talking about also setting up some future advantages of being able to take advantage of data, the combination of data, AI, and Cloud is the new superpower within the industry. Sherry, I want to end on you. Eleven months in at Oracle, let's say things work out great. You're here two, three, four years down the road, you look back. What does success look like? >> Success looks like every one of our customers moving to the Oracle Cloud and seeing incredible business value from that, partnering with Oracle Consulting. That's what my success criteria is. >> Guys, well listen. Thanks so much for coming on theCUBE where we've been tracking this transformation of Oracle Consulting and one of the things that's very clear as Oracle's obviously serious about Cloud but also serious about bringing in new talent and new skillsets, you're really not only transform Oracle but help transform your customers, so thank you for your time, really appreciate it. >> Thanks so much. >> Yep, you bet, thank you. >> All right, and thank you everybody for watching. This is Dave Valante for theCUBE. We'll see you next time. (bumper music)
SUMMARY :
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The Value of Oracle + Oracle Consulting
>> Narrator: From theCUBE Studios in Palo Alto and Boston, it's theCUBE. Covering empowering the autonomous enterprise. Brought to you by Oracle Consulting. >> Welcome back to theCUBE. I'm Dave Valante. We're covering the transformation of Oracle Consulting, specifically focused on really what is what I consider a rebirth from really staff augmentation to a much more strategic partner for customers. And with me to explore that a little bit is Sherry Lautenbach. She's the Senior Vice President of Cloud Key Accounts at Oracle. And we're also joined by Pat Mongovin who's a group VP for the North American Cloud Strategy, also at Oracle. Folks, welcome to theCUBE. Thanks for coming on. >> Thanks Dave. >> Yep, thanks for having us. >> You're welcome. So Sherry, you're out talking to customers a lot, and I'm curious as to what that conversation is like, specifically as it relates to consulting. Are you bringing Oracle Consulting now into the conversation? What's that conversation like? >> Absolutely, in fact every conversation we have relating to our Cloud strategy, Oracle Consulting is part and parcel to that. They are not staff augmentation, they are actually the digital transformation arm of what we do around Cloud. So it's been really interesting to see what they've been able to do in terms of changing the narrative of what we do at Oracle from just a software company to really transforming to a Cloud provider. >> Strategy, obviously a fundamental part of any customer interaction. But what are you seeing? What underscores customer strategies? What are the business drivers for them right now? What are the catalysts that are driving their technology spending decision? >> Yeah, it's a great question Dave. I think a lot of it depends upon, especially in the times that we're in now, depends upon the industry that they're in. But, most importantly what we're seeing is right now is durability. So we want to make sure that the customers have our Oracle customers and others have an opportunity to have disaster recovery, business continuity. In this stage right now it's less about expansion per say, unless they're in an industry that's uniquely in a position for that and more about durability of the overall strategy. So when we look at that durability we think about kind of two core missions. We think about sort of back office operations and continuity and then we think about transformational revenue generation, and so when we partner with those, yes we want to make sure that we have both of those concepts in mind. >> You know we have a lot of talk about in our community about Cloud first. I think Oracle has sort of put forth the gauntlet of look, we're leading now with Cloud. You both have Cloud in your title, but obviously being Cloud first is more than that. Sherry, I wonder if you could talk about your customer's and your Cloud journey and share with us and kind of convince us that you are Cloud first. >> Sure, no that's a great question and in fact I joined Oracle about eleven months ago. I was in the industry for about 25 years and I joined specifically because I believe in what Oracle is doing around this Cloud journey. We are in our second generation of Cloud capabilities, and that's purposeful. And we do that because we've realized that where Cloud started and where we are today are two totally different things. And so we have capabilities around security, viability, extensions with autonomous, that other Cloud providers just simply don't have. And we've built these from the ground up to ensure that we can run Oracle workloads, databases and applications far better than any other Cloud provider. So it's a super exciting time to be at Oracle and it's absolutely fascinating what our customers are doing to adopt our technology. >> I want to ask you a sort of similar question. How fundamental is Cloud to organization strategies. Obviously everybody has a Cloud strategy. But I'm specifically asking as it relates to mission-critical workloads because let's face it. That's been the hardest to move into the Cloud. So, when you're out talking to customers about their strategy, and obviously dovetailing into Oracle's strategy, how do you align you know those two views? >> Yeah, it's actually a really fascinating question. So first, I think I would respond in the following way. When I think about our portfolio, I don't necessarily say Cloud first, I say customer first. And I really want the customer to make a decision based upon a deployment model that makes sense for that particular customer. Whether it's a regulated industry or the public sector or any sort of compliance considerations. So Oracle is one of the very few enterprise class Cloud providers that has, obviously, on-premise capabilities as well. And so, 99% of the cases that we see, with the exception of some of the sort of startup S&B-type folks, that are bored in the Cloud, we're dealing with the hybrid Cloud model anyway. And so that's kind of the first order of priorities, what's right for the customer and let's make sure that we get the appropriate deployment model for that customer. In terms of enterprise, essentially the workloads that we have. Whether it's Cloud or on-prem, are enterprise workloads. And those are kind of separated into two brackets. One would be for mission, sort of the revenue generation side, and one would be mission critical, sort of the back office. So Oracle is historically tremendous at the back office side, running finance, running operations, running the supply chain. Doing those things that are mission-critical. On the core mission side that's really where we're starting to focus now which is getting out into the revenue generation, the mission of the entity, with things like high-performance compute, and making sure that we have an ability to support our customers on both sides of the spectrum. >> Sherry, why are customers wanting to put mission-critical workloads in the Cloud? Is it the same sort of Cloud agility and cost, etc. I mean why not just leave it on-prem and keep it protected and maybe spend a little bit more? What's the driver for moving mission-critical workloads into the Cloud? >> Well, I think it's dependent upon what the initiatives are in the company, right? Are they looking for cost reduction, are they looking for top-line growth, are they looking for different capabilities around security that the Cloud can provide? The great thing about what we do is, we have optimized all of our workloads, both our databases and our applications into our Cloud. So we're providing additional capabilities but we're also saving a lot of money. So, we say all the time that you know put us to the test. Let us quantify what we would look like in the Cloud with our workloads versus a competitor. And we will guarantee that we will save you a lot of money. So I think that a lot of it has to do with one, it starts with potentially cost reduction, but then they start seeing additional business value driven out of and back to Oracle Consulting. What Oracle Consulting provides in terms of the business value in the Cloud is transformative for our customers. >> Talk about how you lead in these customer conversations. >> Right, well normally our entry point of one understanding what the business drivers are, right? It has to be a business-led discussion. It really isn't a technology starter point, right? It really is around what business problems are you trying to solve, and how can we help you solve them. And because we know your environments, we know what databases are employed and where they're deployed. What Oracle applications you're leveraging to run your business. We can, I think, successfully position ourselves very competitively against other Cloud providers. And I think that is then something that has resonated incredibly well with our customers, and in fact our largest customers. >> Yeah, so it seems like Oracle could solve things of an important ingredient as part of that strategy 'cause again, if it was five years ago and was just staff augmentation, that's really not a compelling conversation to have with customers. But if you can come in with a mindset of strategic partner, you're bringing in Deloitte, we've been talking to some of their professionals about the elevate program with Oracle. That is a nice lever that you can take advantage of. >> Absolutely, and in fact we've seen that, that is a huge opportunity for us because one, the partnership with Deloitte is incredibly strategic. We also partner with other companies like Accenture and DXC and IBM candidly. And Oracle Consulting is incredibly flexible in terms of what kind of partnerships and alignment they have with our customers, and it's really based on what the customer's preference is. >> Not just about feature or function, speeds and feeds, maybe you can address that, and where does Oracle Consulting fit in that equation? >> We firmly believe that every customer is going to want to have a different option for what they'll do in the Cloud and based on the provider. So we, one, we've partnered with Microsoft and we actually can interconnect our Clouds together to provide that kind of flexibility to our customers and consulting is a key component of that. So we engage our customers and talk about our Microsoft integration, our partnership or the consulting is the arm that does that work for us. So we are seeing them come about in a much different way, in a way that's differentiated between other consulting you know staff augmentation firms. >> I want to end on growth, Pat. Maybe talk about I mean Cloud, Cloud is the growth business, you look at Oracle's business, everybody's business. As Cloud is growing, everything else is either hanging on or declining, so it's all about growth. How do you drive growth, what is Cloud's role in terms of the growth strategy, and maybe add some color to that narrative. >> From a product perspective, I think we're sort of a luxury of riches around the autonomous capability which we haven't talked about. So that's something that's incredibly unique to Oracle. The autonomous database and all the autonomous services that we're rolling out. And that autonomous gives back to what we talked about earlier around security, around performance, around scalability and all these things. So that ultimately we're positioning the capabilities of the future but we're positioning them today. So we're a market leader in this space. We're not only is the Oracle database as you pointed out the market leader. We're a market leader in ERP Cloud and a bunch of the SaaS areas. But this autonomous segment of the market is crucial for us and crucial to our growth. >> Yeah it really is an enabler. I've been saying that it's almost compulsory for Oracle to participate and compete in the Cloud because it gives you that automation and that scale but you're talking about also setting up some future advantages of being able to take advantage of data, the combination of data, AI, and Cloud is the new superpower within the industry. Sherry, I want to end on you. Eleven months in at Oracle, let's say things work out great. You're here two, three, four years down the road, you look back. What does success look like? >> Success looks like every one of our customers moving to the Oracle Cloud and seeing incredible business value from that, partnering with Oracle Consulting. That's what my success criteria is. >> Guys, well listen. Thanks so much for coming on theCUBE where we've been tracking this transformation of Oracle Consulting and one of the things that's very clear as Oracle's obviously serious about Cloud but also serious about bringing in new talent and new skillsets, you're really not only transform Oracle but help transform your customers, so thank you for your time, really appreciate it. >> Thanks so much. >> Yep, you bet, thank you. >> All right, and thank you everybody for watching. This is Dave Valante for theCUBE. We'll see you next time. (bumper music)
SUMMARY :
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Patrick Mungovan & Sherry Lautenbach, Oracle | Empowering the Autonomous Enterprise of the Future
>>Yeah, yeah, yeah, >>already. Welcome back, Cube alum Dave Volante. We're covering the transformation of Oracle Consulting. Specifically focused on really, what is what I consider a rebirth from really staff augmentation to a much more strategic partner for customers and with me to explore that a little bit of Sherry Latin back. She is the senior vice president of Cloud Key accounts at Oracle, and we're also joined by Pat McGovern. Who's the group? EVP for the North American Cloud strategy. Also Oracle folks, welcome to the Cube. Thanks for coming on. >>Thanks >>for having us. >>You're welcome. So, Sheri, you're out talking to customers a lot. Um, I'm curious as to what that conversation is like specifically as it relates to consulting. I talked about the rebirth of Oracle consulting. You? Probably not, you know, earlier, years ago, leading with staff augmentation. That's not strategic. But are you bringing Oracle consulting now into the conversation? What's that conversation like? >>Absolutely. In fact, every conversation we have relating to our cloud strategy. Oracle consultants part and parcel to that they are not staff augmentation. They're actually the digital transformation arm of what we do around cloud. So it's been really interesting to see what they've been able to do in terms of changing the narrative of what we do it Oracle from just a software company to really transform into. I thought provider >>and Chris I'm interested in Sorry, pat. I'm interested in your title group. VP Cloud strategy. Right? So gravity, obviously a fundamental part of any customer interaction. But what are you seeing? What underscores customer strategies? What are the business drivers for them right now? One of the catalysts that are driving their their technology spending decisions? >>Yeah, it's a great question, and I think a lot of it depends upon, especially in the times that we're in now depends upon the industry that they're in. But, um, most importantly, what we're seeing is right now is durability. So we want to make sure that the customers of our Oracle customers and others have an opportunity to have disaster recovery business continuity. Um, in this stage, right now, it's less about expansion per se. Unless in an industry that's uniquely positioned for that more about durability, of the overall strategy that when we look at that, your ability, we think about kind of the core missions we think about, um so the back office operations and continuity and then we think about transformational revenue generation. And so when we partner with us, yes, we want to make sure that we have both of those concepts in mind. So >>I want to ask you both. Um, you know, it was a lot of we have a lot of talk about in our community about cloud first. Um, big oracle is sort of put forth the gauntlet of Look, we're we're leading now with cloud. You both have cloud in your title. But obviously being cloud first is is more than that sharing. What if you could talk about your customers and your cloud journey and share with us and convince us that you are cloud first? >>That's a great question. And in fact, I joined Oracle about 11 months ago, was in the industry for about 25 years and enjoying simply because I believe in what Oracle is doing around this journey. We're in our second generation of cloud capabilities, and that's purposeful. And we do that because we realized that where cloud started and where we are today, are two totally different things. And so we have capabilities around security viability extensions with autonomous that other cloud providers just simply don't have built these ground up to make sure that we can run Oracle for blitz databases and applications far better than any other cloud provider. So that's super exciting time you got Oracle, and it's absolutely fascinating what our customers are going to a doctor. Apology? >>Yes, so s so pat. I wanna ask you, Ah, sort of similar question. How fundamental is, uh, you know, Cloud to organizations, strategies, and obviously everybody is a cloud strategy. But I'm specifically asking as it relates to mission critical workloads because, let's face it, that's been the hardest to move into the cloud. So when you're out talking to customers about their strategy and obviously dovetailing at the Oracle strategy, how do you align those two views? >>Yeah, so it's actually really fascinating question. So first I think I would respond in the following away. When I think about our portfolio, I don't necessarily say cloud First, I say customer first, and I really want the customer to make a decision based upon a deployment model that makes sense for that. Think of the customer whether it's a regulated industry or the public sector or, you know, any sort of compliance considerations. So Oracle's one of the very few, uh, you know, enterprise Last Mile providers that has obviously on premise capabilities as well. And so 99% of the cases that we see, with the exception of some of the sort of startup S and B five folks that are born in the cloud, we're dealing with the hybrid cloud model anyway. And so that's the kind of the first order priorities what's right for the customer. And let's make sure that we get the appropriate I'm all for that customer in terms of enterprise essentially the workloads that we have, whether it's cloud or on Prem or enterprise workloads. And those were kind of separated into two buckets, one of the core mission of the revenue generation side. And what would be mission critical sort of the back office, the oracles historically tremendous at the back office side, running finance, running operations, running supply chain, you know, doing those things that are mission critical on the core mission side. That's really where we're starting to focus now, which is getting out into the revenue generation. The mission of the entity with things like high performance. Compute on making sure that we have an ability to support our customers on both sides of those. >>You got a follow up question on strategy. You talked about hybrid. And you know the hybrid. Clearly, riel, whatever the big buzzword today is multi cloud. My question is, is multi cloud the actual strategy of customers or is it actually just an outcome of multi vendor and and shadow I t. But what if you could address that? Yeah, >>So another great question. So I think if you're on one side of the fence, you call it a strategy on maybe risk mitigation on the other side of the fence, you could say, you know, I don't When people talk about multi cloud, they tend to say, Hey, you know that one of the big names that you hear, whether it's Oracle or aws, um you know Microsoft etcetera? Uh huh. But the reality is anybody who's running those are also running, you know, hundreds of father for SAS applications. Whether the department allowed sort of that shadow, I t. I think in part you call it a strategy. In part, you'd say it's just sort of propagation of cloud capabilities that have sprung up, Do you think? Based on, you know, security integration, performance considerations as well as sort of the general expansiveness of enterprise class capabilities? You probably see if you're niche players over time and you'll see kind of the broader bets happening around enterprise class capabilities. >>So, Sheri, you're relatively new to the oracle of just under a year. But you've been around the industry, and you know that the chairman of a horrible loves technology you love speeds and feeds and shares that Oracle Open World but and, you know or was a product company. But the conversation is changing. You kind of alluded to that before. It's not just about feature function speeds and feeds. Maybe you could address that. And where does Oracle consulting fit in that equation? >>Right, So it kind of detail of what Pat was just saying around the hybrid notion. We firmly believe that every customer is gonna wanna have different options for what they do in the cloud and based on the providers. So we want. We've partnered with Microsoft. We actually can interconnect are clouds together to provide that kind of flexibility to our customers. Yeah, it is a key component of that Azure customers and talk about. I'm going to stop integration. Our partnership or consultant is the arm that does that work for us. So we are seeing them come, come about in a much different way in a way that's different, you know? And other consulting, you know, staff augmentation firms. >>Well, that Microsoft is interesting to us. Uh, actually, a lot of people in the press might have put food. It saw that and said, Wow, this is This is pretty curious both from a strategy standpoint, but it really. But I think it's premature on Oracle. So you got the Number one database. Everybody knows Oracle's got the native get this hyper cloud partner now saying, Yeah, we can run. You're kind of seamlessly. I know that's an overused word, but what is the reaction been in the customer base? That deal? >>It's phenomenal. It's infinite, especially for a lot of our retailers that are being Microsoft Cloud companies. They're seeing that they can put their Microsoft applications in the Microsoft class. They can run the Oracle databases in the Oracle Cloud and Inter Operability is tremendous and they're not any sort of service as it relates to putting, you know, using a multi cloud strategy. And for us, we're seeing that as a differentiator for us in the market. >>So what's the strategy behind that? I want you to talk about that a little bit, because, I mean, you know, it was it was an interesting chess move by Oracle you got, you know, Amazon's out there doing their thing, and there's plenty of Oracle running on on AWS. But there's a lot of head bashing going on, and then you guys partner up with Microsoft that caught a lot of people off guard. Can you help us, You know, give us a little color on the strategy behind that? >>Yeah, so I think that there's a There's a technical component of the strategy which Sherry alluded to, but I also think that there's a cultural component of the strategy and so, you know, obviously Microsoft has been around for a long time. ESX has Oracle that they have a substantial on from this friend. But as much as any other company on the Lana, probably Microsoft has this hybrid strategy just like Oracle. And so, as we look at, you know, the partner ecosystem and what makes sense the partner and how can we diversify the workloads like Microsoft is one of those companies? That's just sort of, Ah, very vertical industry focused great portfolio products. I'm slightly differentiated in terms of the space that they would buy in versus an Oracle. As you pointed out, So, uh, cultural standpoint, I think it's quite a good fit for us to find, you know, as we look at partners to find a partner like Microsoft to work with an integrated workloads. It >>was kind of a judo move for both companies in my mind, because you see a lot of companies that are predominantly on Prem, just like Oracle has been historically saying with Microsoft and basically kind of going on to hybrid, obviously they want on Prem and multi Cloud, which is okay, we're going to span multiple clouds. But both Oracle Now and Microsoft, with its hybrid strategy, as I call it, a judo move because essentially you're doing things that maybe some of the other cloud providers can't do because of your own prim present. So you're turning what may have been perceived as a disadvantage, you know, a legacy business. You know, it's funny in our business legacies of >>a >>bad word, but but it's usually as good connotations. But turning that on Prem legacy into an advantage. Cherry. Is that a reasonable premise that I'm putting forth and you having conversations with customers in that regard? >>Absolutely. Yeah, I think that's a very fair statement to make, because we do have again. I oversee the top 120 Oracle's and in that they have years and years of investment in Oracle databases in Oracle applications and for us agreeable by the capabilities to move that to your cloud. Integrate with other things such as Microsoft, you know, applications and whatnot is huge issue, and no other cloud provider can say that. So I do think that good to see that we are uniquely differentiated. >>I want to ask you about lock in because that's always the criticism of Oracle. I talked to a lot of work with customers in particular exit data. People say, Why would anybody buy exit data locks in what you by AWS and why would you buy any product. You, uh, disk drive a lock in. So So I want to ask you about that because my research shows that while there's a there's a segment of customers that are very much concerned about that, and that's a primary concern you lock in. It's actually a small percentage, maybe 10 15%. Most of the customers that I to talk to the Oracle world will say, Listen, I'm willing to risk that lock in If if If the business value overwhelms that And again I ask you, Is that is that something that is a viable conversation with your customers? Do you see the same thing? I mean, I see it as kind of a strong indication. If they kind of poo poo the lock in pieces, they look at the business value that I'm driving from my organization. I wonder if you could >>Yes. So I think value is the crux of the conversation. And if you look at sort of the legacy business, just put it that for a second. You know that what people would call legacy, uh, the US is a tremendous asset because we have 400,000 customers or so around the world. Those are folks that we're giving choice. You can run on Prem. You can run in the cloud. You can find an engineered systems or into the data box behind your firewall. You can run it as a data cloud at customer, which is behind your firewall, but leveraging Native Public Cloud services. Or you can run that same capability and exit out of service. So really again, that deployment model choice about what, folks? You how folks wanna consume their services in terms of lock in. I don't think it's so much lock in, as you point out, is value if a customer's deriving value from a given solution, especially in the cloud world, they're going to consume right, and if they're going to consume the probability and higher likelihood is that they'll expand as well. So I look it. I essentially look at consumption in the cloud world being value that's been realized, and once you have value that's been realized, it's critical conversation. I don't I don't view it is lock. In fact, there's a lot of fun, mobility and portability that can occur when you talk about hybrid cloud multi cloud environments. I view it much more is identifying the value and then executing against that value so that folks consume cloud services. >>Why, Cheri, why are customers wanting to put mission critical workloads in the cloud? Is it the same sort of cloud, agility and cost, etcetera, etcetera. I mean, why not just leave it on Prem and keep it protected and maybe spend a little bit more? What's the driver for moving mission Critical workloads? >>Well, I think it's it's dependent upon you know what? The initiatives are in the company right now. They're looking for cost reduction for top line growth, either looking for different capabilities around security that the cloud provides. The great thing about what we do is we have optimized all of our work lives but our database and our applications into our class of providing additional capabilities. But we're also seeing a lot more. So we, uh we say all the time you put us to the test, let us, you know, quantify what we would look like in the cloud with our workloads versus competitors, er and we will guarantee that will save you a lot of money. So I think that a lot of it has to do with one. It starts with potentially cost reduction, but then they start seeing additional business value driven out of and back to Oracle Consulting. What Oracle consultant provides in terms of business value in the cloud is transformative for our customers. >>Well, that this is valued to is a component of the business case that has to be risk mitigation. And, you know, if you just want to buy some object storage, you know, probably not gonna work is not going to be my first call. But if I have a mission critical set of workloads that are running on Oracle, I'm really going to think twice about migrating that, you know, somewhere else I'm either gonna leave it on, Prem, or I'm gonna look look hard that Oracle's same same approach. And we've done some research on this that the risk and cost of actually migrating to a new environment is is potentially really detrimental to companies. I wonder if you could talk about how that plays into your and customers strategies. >>Yeah, and I think, you know, is, um, reference in what? What Kerry said. So it depends on the choice of the customer, but what I would say is if a customer is driving a lot of value on premise, um, that might look something like exists ts and the cloud for D. R. So they're actually have a disaster recovery plan that's file based. I think Cloud is one of these sort of unicorn conversations. Everybody, everybody wants to have a cloud conversation. And so, making sure that that cloud of conversation in the context of the customer, um, is what's crucial for us. And so, you know, as you look at mission critical workloads, those are the workloads that we want. We want either core mission, our mission critical. It's just object storage or just something, you know, that people want to spin up and spin down. Yeah, that's interesting to Oracle, but for us, as a B two b, your B two b enterprise class, um, software company, we want to be in your core mission or in your back office, you know, helping you execute against that mission. >>So share here, going in with a stacked deck. I mean, you're not going in trying to go head to head with the hyper scale you going in saying, Look, this is our wheelhouse, and I think I'm hearing in your wheelhouse you'll take anybody on. But I wonder if you could sort of affirm that and maybe talk about how you lead in these customer conversations, >>right? Well, normally, our entry point is one. Understanding with business drivers are right. It has to be a business led recession. Really? Isn't a technology starting point right? It really is around what business problems we're trying to solve and how can we help you solve them? And because we know your environments, we know what data bases air deployed in. Other public. What is your lover? Dji to run your business? We can, I think, successfully position ourselves very, very competitively against other cloud providers. And I think that is something that resonated incredibly well with our customers and back. >>Yes, So it seems like Oracle Consulting is an important ingredient as part of that strategy, Cause again, If it was, you know, five years ago it was just stack staff augmentation. That's really not a compelling conversation to have with customers. But if you can come in with A with the mindset of strategic partner you're bringing in Deloitte, we've been talking to some of their professionals about the elevate program with with Oracle, that is, that's a nice lever that your you can take advantage of. >>Absolutely. And in fact, we've seen that that is a huge opportunity. For one, the partnership with Deloitte is incredibly strategic. We also partner with other companies like Accenture and DXC and IBM Candidly and Oracle is consulting is incredibly flexible in terms of what kind of partnerships and the line they have with our customers is really based. Yeah, >>I want to end on a growth path and maybe talk about everyone wants to weaken. Cloud Cloud is the growth business. You look at Oracle's business, you know everybody's business. This cloud is growing. Everything else is either hanging on or declining. So it's all about growth. How do you drive growth? What what is Cloud's role in terms of, you know, the growth strategy and maybe had some color to that narrative? >>Yeah, so from a from an execution standpoint, how we drive growth is we have a kind of a core part capability, its value volume, velocity burger. Those are very simplistic approach that we take in each of our line of businesses and then across each of the segments of the market size pass and I as an engineer systems as well. The values crucial If you're not, you're not selling with value and kind of positioning value at the up front part of it. You know, the customers may book, but it won't consume and don't consume. They're not going to renew. So ensuring that customers are realizing value from the process is essential. And then with volume and velocity, you know, our legacy business was much more kind of chunkier, so you could focus on big quarter ends or a big year end on. You had impending events through, you know, started compliance considerations or contract negotiations, etcetera. We have to be in a volume and velocity business in order to scale out and also the average transaction sizes. Historically, although it's growing for us, >>it >>is slightly lower than what a license on premise capability would be. As you'd expect, um, from, uh, from a product perspective, I think, you know, we were sort of a luxury of riches around the autonomous capabilities. If you haven't so that's something that's incredibly unique. Oracle. You know, the Economist database and all the economist services that we're rolling out and that Autonomous gets back to what we talked about earlier, around security, around performance, around scale, ability and all these things. Ultimately, we're positioning the capabilities of the future, but we're positioning them today. So we're a market leader in this space. You're not only is the Oracle database. As you pointed out, the market leader were market leaders here. If you found a bunch of the SAS areas, this eponymous segment of the market is crucial for us and crucial to our growth. >>Yeah, it really isn't enabling. What I've been saying. That you it's almost compulsory for Oracle to participate and compete in the cloud because it gives you that automation and that that scale. But you're talking about also setting up, you know, some future advantages of being able to take advantage of data. The combination of data ai and Cloud is the new superpower with within the industry. Sherry, I want O end on you. 11 months in an oracle. Let's say things work out great. You're here 234 years down the road. You look back. What does success look like? >>Success looks like everyone of our customers moving to the Oracle cloud and see incredible business value from that partnering with Oracle Consulting. That's what my successful curious >>guys. Thanks so much for coming on the Cube where we've been we've been tracking this transformation of Oracle consulting and one of the things that's very clear. There was Oracle's obviously serious about cloud, but also seriously about bringing in new talent and new skill sets really not only transform Oracle but help transform your customers. So thank you for your time. Really appreciate it. >>Thanks so much. >>You bet. Thank you. >>All right. Thank you. Everybody for watching. This is Dave Vellante for the Cube. We'll see you next time. >>Yeah, yeah, yeah, yeah, yeah, yeah.
SUMMARY :
She is the senior vice president of Cloud Key accounts at Oracle, and we're also joined by Probably not, you know, earlier, years ago, leading with staff augmentation. So it's been really interesting to see what they've been able to do in terms of changing the narrative of what we do But what are you seeing? of the overall strategy that when we look at that, your ability, we think about kind of the core missions What if you could talk about your customers and So that's super exciting time you got at the Oracle strategy, how do you align those two views? few, uh, you know, enterprise Last Mile providers that has obviously on premise And you know the hybrid. Whether the department allowed sort of that shadow, I t. I think in part you call it a strategy. you know or was a product company. And other consulting, you know, staff augmentation firms. So you got the Number one database. to putting, you know, using a multi cloud strategy. you know, it was it was an interesting chess move by Oracle you got, you know, Amazon's out there doing as we look at, you know, the partner ecosystem and what makes sense the partner and how can we diversify you know, a legacy business. putting forth and you having conversations with customers in that regard? by the capabilities to move that to your cloud. So So I want to ask you about that because my research shows that while there's And if you look at Is it the same sort of cloud, agility and cost, etcetera, etcetera. with our workloads versus competitors, er and we will guarantee that will save you a lot of money. I'm really going to think twice about migrating that, you know, somewhere else I'm either gonna leave it on, So it depends on the choice of the customer, but what I would say is if a customer is driving a lot on. But I wonder if you could sort of affirm that and maybe talk about how you lead in these It really is around what business problems we're trying to solve and how can we help you solve them? Cause again, If it was, you know, five years ago it was just stack staff augmentation. For one, the partnership with Deloitte is incredibly strategic. What what is Cloud's role in terms of, you know, the growth strategy and maybe had some color And then with volume and velocity, you know, our legacy business was much more um, from, uh, from a product perspective, I think, you know, we were sort of a luxury and compete in the cloud because it gives you that automation and that that scale. Success looks like everyone of our customers moving to the Oracle cloud and see incredible So thank you for your time. You bet. We'll see you next time. Yeah, yeah, yeah, yeah,
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Breaking Analysis: Coronavirus - Pivoting From Physical to Digital Events
>> From the SiliconANGLE Media office in Boston, Massachusetts, it's "theCUBE." (intro music) Now, here's your host, Dave Vellante. >> Hello, everyone and welcome to this week's episode of Wikibon's CUBE Insights, Powered by ETR. In this Breaking Analysis, we're going to take a break from our traditional spending assessment and share with you our advice on how to deal with this crisis, specifically shifting your physical to digital in the age of Coronavirus. So, we're not going to be digging into the spending data. I talked to ETR this week, and they are obviously surveying on the impact of COVID-19, but those results won't be ready for a little bit. So, theCUBE team has been in discussions with over 20 companies that have events planned in the near term and the inbound call volume has been increasing very rapidly. Now, we've been doing digital for a decade, and we have a lot of experience, and are really excited to share our learnings, tools, and best practices with you as you try to plan through this crisis. So look, this is uncharted territory. We haven't ever seen a country quarantine 35 million people before, so of course everyone is panicked by this uncertainty but our message, like others, is don't panic but don't be complacent. You have to act and you have to make decisions. This will reduce uncertainty for your stakeholders, your employees, and of course, your community. Now as you well know, major physical events are dropping very fast as a risk mitigation measure. Mobile World Congress, HIMSS canceled, Kube-Con was postponed, IMB Think has gone digital, and so it goes. Look, if you have an event in the next three weeks, you have little choice but to cancel the physical attendee portion of that event. You really have three choices here. One is to cancel the event completely and wait until next year. Now the problem with that is, that type of capitulation doesn't really preserve any of the value related to why you were originally holding the physical event in the first place. Now you can do what Kube-Con did and postpone til the summer or kind of indefinitely. Okay, that's a near-term recision on the event, but now you're in limbo. But if you can sort out a venue down the road, that might work. The third option is to pivot to digital. It requires more thought but what it does is allow you to create an ongoing content ark that has benefits. The number-one complaint brands tell us about physical events is that after the event, they don't create a post-event halo effect. A digital strategy that expands time will enable that. This is important because when the market calms down, you're going to be able to better-leverage digital for your physical events. The key question you want to ask is, what are the most important aspects of that physical event that you want to preserve? And then start thinking about building a digital twin of those areas. But it's much more than that. And I'll address this opportunity that we think is unfolding for you a little later. Your challenge right now is to act decisively and turn lemons into lemonade with digital. Experiences are built around content, community, and the interaction of people. This is our philosophy. It's a virtuous cycle where data and machine intelligence are going to drive insights, discovery by users is going to bring navigation which leads to engagement and ultimately outcomes. Now, very importantly, this is not about which event software package to use. Do not start there. Start with the outcome that you want to achieve and work backwards. Identify the parts of that outcome that are achievable and then work from there. The technology decision will be easy and fall out of it if you take that path. So out of a high-level, you have two paths. One, which is the preferred path is to pivot to digital, on the right-hand side, especially if your event is in March or early April. Two is hold your physical event, but your general counsel is going to be all over you about the risks and precautions that you need to take. There are others better than I to advise you on those precautions. I've listed some here on the left-hand side and I'm going to publish this on Wikibon, but you know what to do there. But we are suggesting advising for the near-term events that you optimize for digital. That's the right side. Send out a crisp and clear communications, Adobe has a good example, that asks your loyal community to opt-in for updates and start the planning process. You want to identify the key objectives of your event and build a digital program that maximizes the value for your attendees and the maps to those objectives. We're going to share some examples that theCUBE participated in this week on what might look like the digital event, and we'll share that with you. Event software should come last. Don't even worry about that until you've envisioned your outcome. And I'll talk about software tools a little bit later. So new thinking is required, we believe. The old way was a big venue, big bang event, you get thousands of people. You're spending tons of money on a band. There's exhibitor halls. You're not going to preserve that, obviously. Rather, think about resetting the physical and optimizing for digital which really is about serving a community. Now let's talk about, again, what that might look like in the near-term and then we're going to close on how we see this evolving to a new era. The pattern emerging with our sponsors and our clients is, they want to preserve five key content areas from physical. Not necessarily all of them but in some combination. First is the keynotes. You bring together a captive audience, and you have your customers there, they want to hear from executives. Your customers have made a bet on you, and they want to feel good about it. So one is keynotes. Two is the breakout sessions, the deeper dives from subject matter experts. Third are technical sessions. A big reason customers attend these events is to get technical training. Four is to actually share news in a press conference-like format. And the fifth area that we've seen is, of course, theCUBE. Many of our customers have said, "We not only want you to turn to turnkey the digital event, we want to plug theCUBE into our digital production that we are running." Now these are not in stone, they're just examples of what some of the customers are doing, and they're blending keynotes into their press conference, and there's a lot of different news cases. I want to stress that, initially, everyone's mindset is to simply replicate physical to digital. It's fine to start there, but there's more to this story that we'll address later on. So let's have a look at what something like this might look like in the near-term. Here's an example of a digital event we did this week with a company called "Aviatrix." Small company but very nice look for their brand which is a priority for them. You can see the live audience vibe. This was live but it can be pre-recorded. All the speakers were together in one place. You can see the very high production value. Now, some of our clients have said, "Look, soon we want to do this completely remote with 100 percent of the speakers distributed." And our feeling is that's much more challenging for high-value events. Our strong recommendation is plan to get the speakers into a physical venue. And ideally, get a small VIP/influencer audience to be there. Make the audience feel important with a vibe of a VIP event. Yeah, you can wait a few weeks to see how this thing shakes out, and if travel loosens up, then you can pull this off. But for your Brand value, you really want to look as professional as possible. Same thing for keynotes. You can see how good this looks. Nice stage, lighting, the blue lights, and a live audience. This is a higher-end production with a venue, and food, and music for the intros and outros, very professional audio and visual. And this requires budget. You got to think about at least 200 to 300 thousand dollars and up for a full-blown event that you bring in influencers and the like. But you have options. You can scale it down. You can host the event at your facility. Host it off at our facility in Palo Alto. I'll talk about that a little later. Use your own people for the studio audience. Use your own production people and dial back the glam, which will lower the cost. Just depends on the brand that you want to convey, and of course, your budget. Now as well, you can run the event as a live or as a semi-live. You can pre-record some of all of the segments. You can have a portion, like the press conference and/or the keynotes, run live and then insert the breakouts into the stream as a semi-live, or as on-demand assets. You have options. Now before I talk about technical sessions, I want to share another best practice. theCUBE this week participated in a digital event at Stanford with the Women in Data Science organization, WiDS, and we plugged into their digital platform. WiDS is amazing. They created a hybrid physical/digital event, and again, had a small group of VIPs and speakers onsite at Stanford with keynotes and panels and breakouts, and then theCUBE interviews all were streaming. What was really cool is they connected to dozens and dozens of outposts around the globe, and these outposts hosted intimate meet-ups and participated in the live event. And, of course, all the content is hosted on-demand for a post-event halo effect. I want to talk a little bit about technical sessions. Where as with press conferences and keynotes, we're strongly recommending a higher scale and stronger brand production. With technical sessions, we see a different approach working. Technical people are fine with you earbuds and laptop speakers. Here's an example of a technical talk that Dan Hushon, who is the Senior VP and CTO at DXC, has run for years using the CrowdChat platform. He used the free community edition, along with Google Handouts, and has run dozens and dozens of these tech talks designed for learning and collaboration. Look, you can run these weekly as part of the pre-game, up to your digital event. You can run them day of the event, at the crescendo, and you can continue the cadence post-event for that halo effect that I've been talking about. Now let's spend the moment talking about software tooling. There are a lot of tools out there. Some, super functional. Some are monolithic and bloated. Some are just emerging. And you might have some of these, either licensed or you might be wed to one. Webinar software, like ON24 and Brightcove, and there's other platforms, that's great, awesome. From our standpoint, we plug right into any platform and are really agnostic to that. But the key is not to allow your software to dictate the outcome of your digital event. Technology should serve the outcome, not the reverse. Let me share with you theCUBE's approach to software. Now first thing I want to tell you is our software is free. We have a community editions that are very robust, they're not neutered. And we're making these available to our community. We've taken a CloudNative horizontally scalable angle bringing to bear the right tools for the right job. We don't think of software just to hold content. Rather, we think about members of the community and our goal is to allow teams to form and be successful. We see digital events creating new or evolving roles in organizations where the event may end, but the social organization and community aspect lives on. Think of theCUBE as providing a membrane to the conference team and a template for organizing and executing on digital events. Whether it's engaging in CrowdChats, curating video, telling stories post-event, hosting content, amplifying content, visualize your community as a whole and serve them. That's really the goal. Presence here is critical in a digital event, "Oh hey, I see you're here. "Great, let's talk." There are a number of news cases, and I encourage you to call us, contact us, and we'll focus on how to keep it simple. We have a really simple MVP use case that we're happy to share with you. All right, I got to wrap. The key point here is we see a permanent change. This is not a prediction about Coronavirus. Rather, we see a transformation created with new dynamics. Digital is about groups which are essentially a proxy for communities. Successful online communities require new thinking and we see new roles emerging. Think about the protocol stack for an event today and how that's going to change. Today is very structured. You have a captive audience, you got a big physical venue. In the future, it may evolve to multiple venues and many runs of shows. Remote pods rules around who is speaking. Self-forming schedules is not going to be the same as today. We think digital moves to a persistent commitment by the community where the group collectively catalyzes collaboration. Hosting an online event is cool, but a longterm digital strategy doesn't just move physical to digital. Rather, it reimagines events as an organic entity, not a mechanism or a piece of software. This is not about hosting content. Digital communities have an emotional impact that must be reflected through your brand. Now our mission at theCUBE has always been to serve communities with great content. And it's evolving to provide the tools, infrastructure, and data for communities, to both self-govern and succeed. Even though these times are uncertain and very difficult, we are really excited to serve you. We'll make the time to consult with you and are really thrilled to share what we've learned in the last 10 years and collaborate with you to create great outcomes for audiences. Okay, that's a wrap. As always, we really appreciate the comments that we get on our LinkedIn posts, and on Twitter, I'm @DVellante, so thanks for that. And thank you for watching, everyone. This is Dave Vellante for theCUBE Insights, Powered by ETR. And we'll see you next time. (outro music)
SUMMARY :
From the SiliconANGLE Media office We'll make the time to consult with you
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