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Seth Morrell, Hub International & Jeremy Embalabala, Hub International | AWS re:Invent 2018


 

>> Live from Las Vegas, it's theCUBE, covering AWS re:Invent 2018, brought to you by Amazon Web Services, Intel, and their ecosystem partners. >> And welcome back here to Las Vegas. We're in the Sands expo, we're in Hall D. If you happen to be at the show or dropping in just to watch, come on by and say hi to us. Love to see you here on theCUBE, as we continue our coverage, day two. And along with Justin Warren, I'm John Walls. And now we're joined by a couple of gents from HUB International, Seth Morrell, who's the vice president of enterprise, architecture and design. Seth, good morning to you. >> Good morning. >> And Jeremy Embalabala, who is the director of security architecture and engineering, also at HUB International. Good morning, Jeremy. >> Good morning. >> Seth, by the way, playing hurt, broken finger with a snowblower in Chicago on Monday. >> On Monday. >> Yeah, good luck though with the winter. >> Yeah, yeah, yeah, it started off well. >> Sorry to see that, but thanks for coming regardless. >> No problem. >> All right, tell us about HUB International a little bit, about primary mission and then the two of you, what you're doing for them primarily. >> Right, right, so HUB International is an insurance brokerage. Personal, commercial, we do employee benefits, retirement as well. We're based in the US in Chicago, operate in US and Canada. 500 plus locations, 12,000 employees. >> Okay, and then primary responsibilities between the two of you? >> Well, I'm the director of security architecture. I'm responsible for all things technical with regards to security, both on the architecture side, engineering and operations. >> All right, so yesterday we were talking about this early, you did a session, you're big Splunk guys, right? So let's talk about what you're doing with that, how that's working for you in general, if you would. >> Yeah, yeah, go ahead. >> Yeah, the reason Splunk Enterprise Security, the on-premise version we actually, people always ask me, are you using Splunk Cloud or Splunk On Prem? And I always joke, well we're using Splunk On Prem in the cloud in AWS. But for us, we're really focused on Splunk as a SIEM, to enable our security operations center to provide insights into our environment and help us detect and understand threats that are going on in the environment. So we have a manage partner that runs our security operations center for us. They also manage our Splunk environment. It helps us keep an eye on both our AWS environment that we have, our Azure environment, and our on-premise data center as well. >> A few people have sort of gotten wary of the idea of a SIEM. People have tried to use SIEMs and they haven't been very successful and they go, "Oh SIEM's a bit of a dirty word." But it sounds like SIEM's actually working for you really well. >> Yeah, I really view a SIEM as a cornerstone of security program. Specifically if you have a mature security operation center, it's really hard to operate that without a SIEM. SIEMs are tricky, they're tricky to implement, they're generally very costly and they require a lot of tuning, a lot of love, care, and feeding in order to be effective. Quite frankly, if you don't get that right, it can actually be detrimental to your security program. But if you put the proper care and feeding into a SIEM, it will be very beneficial to your organization. >> Okay, so what's some of the things that you've been able to do now that you've got Splunk in there and it's helping you manage the security? Because I saw some statistics earlier this morning, where security is basically the second biggest, most popular term here at AWS and at re:Invent. It's clearly front of mind for a lot of enterprises. So what is it that Splunk in helping you to achieve that you wouldn't have been able to go otherwise? >> The biggest thing for us is the aggregation of all of our logs, our data sources in AWS, data sources on prem, our Windows file servers, our network traffic flow data, all of that's aggregated into Splunk. And that allows us to do some correlation with third-party threat intelligence feeds. Take indicators of compromise that are streamed, that are observed out there in the real world, and apply those to data that we're seeing on our actual data sources in our environment. It allows us to detect threats that we wouldn't have been able to detect otherwise. >> Right, how does that translate through to what you're actually doing as a business? I mean, this is a very sort of technology-centric thing, but you're an insurance agent. So how does this investment in security translate into the business value? >> One, it just gives us visibility into the environment, and we can proactively identify potential threats and remediate them before they actually cause an impact to the business. Without these tools and without these capabilities, it'd be a much riskier endeavor. And so it's helped us throughout, and we've been good partners with Splunk, they're been good partners with us. And coupled with all the other things that we're doing in the security space and in the cloud space, we're able to build a nice secure environment for our customers and ourselves. >> We're also a very highly regulated industry, so we have regulations that we have to comply with for security. And our customers also care about security very, very deeply. So it allows us to be able to protect our customers' data and really assure our customers that their data is safe with us, whether that data is hosted on-prem or it's in the cloud. >> What about that battle? There's often a battle between private enterprise and regulation, just in general, right? It's making sure the policy makers understand capabilities and real threats as opposed to maybe perceptions or whatever. What do you see in terms of the federal regulatory environment and what you deal with in a Balkanized system where you're dealing with 50 states and Canada. So you've got your hands full, I assume. >> So at HUB, we view security and compliance a little differently. Instead of trying to build security programs and achieve compliance by abiding by all the regulations, we do the right thing from a security perspective. We make the right investments. We put the right controls into our environment. When those new regulations come out for provincial law in Canada or different states or GDPR in Europe, that we'll be 95% of the way there, by just building the right controls into our environment at a foundational level. Then we have to just spend our efforts just kind of aligning ourselves with the other 5% that vary from regulation to regulation. >> Was that a shift in management philosophy at all? Because quite often or maybe in the past, it's like, I'm only going to do something. I'm not saying HUB, but in general, when I have to. As opposed to you appear to be preemptive. Right, you're doing things because you should. So there's a different mindset there, right? >> It sounds like a much more strategic view of security rather than a tactical reactive kind of security. How long has that been the philosophy at HUB? >> So we really built out our a security program starting the beginning of last year. There's all new leadership that came in, Seth came in, myself came in, all new leadership across the organization. And that's really where that mindset came from. And the need and recognition to make an investment in security. We view security as a driver of business, not just a cost center. It's a way we can add to the bottom line and be able to generate revenue for the business by being able to show our customers that we really care about their data, and we're going to do our best to take of them. So with that mindset, we can actually help market, and use that as a marketing tool to be able to help drive business. >> So what are some of the things that you've seen here at the show that you're thinking about, well actually that will support my strategy? Some of the more longer term things. Is there anything that's sort of stuck out to you as sort of going, ooh, that's something that we should actually take back? >> Yeah, well, there's some tactical announcements that are very important to us. The announcement of Windows File Server support. File Server support is big deal for us. We're a heavy File Server organization. And having that native within AWS is very interesting. There's been some other announcements with SFTP. Other items that we're going to be trying to take advantage of in a fairly quick fashion. And we're excited about that. We've been on our journey to cloud since essentially the summer of 2017 through now. And we're kind of ready for the next steps, the next set of capabilities. And so, a conference like this and all these announcements, we're excited to take a look at the menu and start picking out what we want to eat. >> It's a great buffet. >> Yeah, yeah. >> In a city that's famous for it. >> That's true, that's true. >> All you can eat. >> Yeah. >> All right, so let's talk about the journey then. You said 2017, so it's been a year, year plus into that. And you're excited about what's coming, but what do you need? So I know you got this great buffet that you're looking at, but maybe you don't want the pork. Maybe you want the turkey. What do you need, what do you want the most, you think, to service your clients? >> Right, so, we spent most of our migration just essentially moving what we had over to the cloud. And so, what our next steps are, let's really understand our workloads, let's be smarter about how we're running them, let's take advantage of the appropriate technology, the menu items that are out there, per work load, just to be smarter. We're going to be spending much more time this year looking at more automation, orchestration, and basically maturing our cloud capabilities so that we're ready for the next big thing. And as we acquire another company or there's a new business need, we're working to be more proactive and being able to anticipate those needs with building a platform that we can really extend and build upon. >> I'm sorry, go ahead. >> I have a question on the choosing of workloads then. So are you going to be moving everything to the cloud? Or do you think that there'll be some things that will actually remain on-prem or is it going to be a hybrid cloud? >> Our goal is to go from a data center to a network closet. >> Right. >> So we have moved almost all of our application workloads out of our data center right now. We have a large VDI environment we're looking to move as well. Once that's done, we'll be down to our phone system and a couple other legacy applications that we're trying to determine what we actually want to do with strategically. >> Right, okay. That's a pretty common sort of story. There's a lot of people who are moving as much as they possibly can, and then there's a few little bits that just sort of sit there that you need to decide, do we rewrite this, do we actually need this at all, maybe we just turn it off. >> Right. >> Yeah. >> Are there any capabilities specific to your industry that you need or that you'd like to have refined? Something that would allow you to do your job, specifically in the insurance space, that would be unique to you? Anything floating out there that you say, if we had that, that'll fine-tune this to a better degree or a greater degree? >> So for us, it's all about flexibility. We grow very, very rapidly through our mergers and acquisitions. We bought 52 companies last year and we're on pace to do almost 70 companies this year. So for us, the cloud really enables us to be able to absorb those organizations that we acquire, bring them in much, much faster. Part of the story of our cloud migration, we were able to move the integration time for mergers and acquisitions from six months down to under 90 days. Because we're now able to move those workloads in much, much quicker with the clouds. For us that's really a key capability. >> Well you guys are used to writing checks, dinner's on them tonight, right? >> Definitely. >> Seth, Jeremy, thanks for being with us. >> Thank you. >> Glad to be here. >> We appreciate the time. Good luck with the winter, I think you might need it. >> Yeah, yeah, exactly. >> All right, we'll be back with more from AWS re:Invent. You're watching theCUBE from Las Vegas. (snappy techno music)

Published Date : Nov 28 2018

SUMMARY :

brought to you by Amazon Web Services, Love to see you here on theCUBE, as we continue And Jeremy Embalabala, who is the director of security Seth, by the way, playing hurt, what you're doing for them primarily. We're based in the US in Chicago, operate in US and Canada. to security, both on the architecture side, So let's talk about what you're doing with that, that are going on in the environment. for you really well. and feeding in order to be effective. So what is it that Splunk in helping you to achieve and apply those to data that we're seeing to what you're actually doing as a business? and we can proactively identify potential threats have to comply with for security. regulatory environment and what you and achieve compliance by abiding by all the regulations, As opposed to you appear to be preemptive. How long has that been the philosophy at HUB? And the need and recognition to Is there anything that's sort of stuck out to you We've been on our journey to cloud since So I know you got this great buffet that you're looking at, to anticipate those needs with building a platform So are you going to be moving everything to the cloud? that we're trying to determine what just sort of sit there that you need to decide, to be able to absorb those organizations that we acquire, Good luck with the winter, I think you might need it. All right, we'll be back with more from AWS re:Invent.

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Kevin Farley, MariaDB | AWS re:Invent 2022 - Global Startup Program


 

>>Well, hello everybody at John Wallace here on the Cube, and glad to have you along here for day two of our coverage here at AWS Reinvent 22. We're up in the global startup program, which is part of AWS's Startup Showcase, and I've got Kevin Farley with me. He is the director of Strategic Alliances with Maria Day db. And Kevin, good to see you this morning. Good to see you, John. Thanks for joining us. Thank >>You. >>Appreciate it. Yeah. First off, tell us about Maria db. Sure. Obviously data's your thing. Yep. But to share that with some folks at home who might not be familiar with your offering. >>Yeah. So Maria DB's been around as a corporate entity for 10 plus years, and we have a massive customer base. You know, there's a billion downloads from Docker Hub, 75% of the Fortune 500. We have an enormous sea of really happy users. But what we realize is that all of these users are really thinking about what do we, what does it mean to transform it? What does cloud modernization mean? And how do we build a strategy on something we really love to drive it into the cloud and take it to the future. So what we launched about two years ago, two and a half years ago, is Skye. It's our database as a service. It leverages all the best elements, what we provide on the enterprise platform. It marries to the AWS cloud, and it really provides the best of both worlds for our >>Customers. So in your thought then, what, what problem is that solving? >>I think what you see in the overall database market is that many people have been using what we would call legacy technology. There's been lots of sort of stratification and mixes of different database solutions. All of them come with some promise, and all of 'em come with a lot of compromise. So I think what the market is really looking for is something that can take what they know and love, can bring it to the cloud and can survive the port drive the performance and scale. That completely changes the landscape, especially as you think about what modern data needs look like, right? What people did 10 years ago with the exponential scale of data no longer works. And what they need is something that not only can really deliver against their core business values and their core business deliverables, but gets 'em to the future. How do we drive something new? How do we innovate? How do we change the game? And I think what we built with AWS really delivers what we call cloud scale. It's taking something that is the best technology, and I as a V can build, marrying it to, you know, Kubernetes layer, marrying it to global availability, thinking about having true global high availability across all of your environments and really delivering that to customers through an integrated partnership. >>Could we see this coming? I mean, because you know data, right? I mean, yeah, we, we, everybody talked about the tsunami of growth, you know, >>Back 10 >>Sure. 11 years ago. But, but maybe the headlights didn't go far enough or, or, but, but you could see that there was going to be crunch time. >>There's no doubt. And I think that this has been a, there's, there's been these sort of pocket solutions, right? So if you think at the entire no sequel world, right? People said, oh, I need scale, I can get it, but what do I have to give up asset compliance? So I have to change the way I think about what data is and how I, I can govern it. So there's been these things that deliver on half the promise, but there's never been something that comes together and really drives what we deliver through CIQ is something called expand. So distributed SQL really tied to the SQL Query language, having that asset data. So having everything you need without the compromise built on the cloud allows you to scale out and allows you to think about, I can actually do exponential layers of, of data, data modeling, data querying, complete read, write, driving that forward. And I think it gives us a whole nother dynamic that we can deliver on in a way that hasn't been before. And I think that's kind of the holy grail of what people are looking for is how am I building modern applications and how do I have a database in the cloud that's really gonna support >>It? You know, you talk about distributed, you know, sequel and, and I mean, there's a little mystery behind it, isn't there? Or at least maybe not mystery. There's a little, I guess, confusion or, or just misunderstanding. I mean, I, how, nail that down a little bit. I >>Would say the best way to say it, honestly, this is the great thing, is it people believe it's too good to be true. And I think what we see over and over >>Again, you know, what they say about that. >>But this is the great part is, you know, you know, we've just had two taste studies recently with aws, with HIT labs and Certified power, both on expand, both proof in the pudding. They did the POCs, they're like, oh my God, this works. If you watch the keynote yesterday, you know, Adam had a slide that was, you know, as big as the entire room and it highlighted Samsung and they said, you know, we're doing 80,000 requests per second. So the, you know, the story there is that AWS is able as, as an entity with their scale and their breadth to handle that kind of workload. But guess what that is? That's MariaDB expand underneath there driving all of that utilization. So it's already there, it's already married, it's already in the cloud, and now we're taking it to a completely different level with a fully managed database solution. Right? >>How impressive is that? Right? I mean, you would think that somebody out there who, I mean that that volume, that kind of capacity is, is mind blowing. >>I mean, to your kind of previous point, it's like one of those things, do I see what's coming and it's here, right? You know, it's, is it actually ever gonna be possible? And now we're showing that it really is on a daily basis for some of the biggest brands in the world. We're also seeing companies moving off not only transitioning from, you know, MariaDB or myse, but all of the big licensed, you know, conversions as well. So you think about Oracle DBS Bank is one of our biggest customers, one of the largest Oracle conversions in the world onto MariaDB. And now thinking about what is the promise of connecting that to the cloud? How do you take things that you're currently doing, OnPrem delivering a hybrid model that also then starts to say, Hey, here's my path to cloud modernization. Skye gives me that bridge. And then you take it one layer farther and you think about multi-cloud, right? That's one of the things that's critical that ISVs can really only deliver in a meaningful way, is how can we have a solution for a customer that we can take to any availability zone. We can have performance, proximity, cost, proximity. We're always able to have that total data dexterity across any environment we need and we can build on that for the future. >>So if, if we're talking about cloud database and there's so many good things going forward here. You're talking about easy use and scalability and all that. But as with ever have you talked about this, there's some push and there's some pull. Yeah. So, so what's the, what's the other side that's still, you know, you that you think has to be >>Addressed? And I think that's a great question. So there's, we see that there's poll, right? We've seen these deals, this pipeline growth, this, there's great adoption. But what I think we're still not at the point of massive hockey stick adoption is that customers still don't fully understand the capabilities distributed SQL and the power they can actually deliver. So the more we drive case studies, the more we drive POCs, the more we prove the model, I think you're gonna see just a massive adoption scale. And I also think customers are tired of doing lots of different things in lots of different pockets. So neither one of the key elements of Sky SQL is we can do both transactional and analytical data out of the same database driven by the same proxy. So what, instead of having DBAs and developers try to figure out, okay, I'm gonna pull from this database here. >>Yeah. That there, it's, it's this big spaghetti wire concept that is super expensive and super time intensive. So the ability to write modern applications and pull data from both pockets and really be able to have that as a seamless entity and deliver that to customers is massive. I mean, another part of the keynote yesterday was a new deliverable, like kind of no etl. Adam talked about Aurora and Redshift and the massive complexity of what used to exist for getting data back and forth. You also have to pay for two different databases. It's super expensive. So I think the idea that you can take the real focus of AWS and US is customer value. How do you deliver that next thing that changes the game? Always utilizes AWS delivers on that promise, but then takes a net new technology that really starts to think about how do we bring things together? How do we make it more simple? How do we make it more powerful? And how do we deliver more customer value as we go forward? >>But you know, if, if I'm, I'm still an on-prim guy, just pretend I'm not saying I am. Just pretend I just for the sake of the discussion here, it's like I just can't let it go. Yeah. Right. I, I still, you know, there's control, there's the known versus the unknown. The uncertain. Yeah. So twist my arm just a little bit more and get me over the hum. >>Well, first of all, you don't have to, right? And there's gonna be some industries and some verticals that will always have elements of their business that will be OnPrem. Guess what? We make the best based in the world. It can be MariaDB, but there's those that then say, these, these elements of our business are gonna be far more effective moving to the cloud. So we give you Skye, there's a natural symbiotic bridge between everything we do and how we deliver it. Where you can be hybrid and it's great. You can adopt the cloud as your business needs grow. And you can have multi-cloud. This is that, that idea that you can, can have your cake and eat it too, right? You can literally have all these elements of your business met without these big pressure to say, you gotta throw that away. You gotta move to this. It's really, how do you kind of gracefully adopt the cloud in a way that makes sense for your business? Where are you trying to drive your business? Is it time to value, right? Is it governance? Is it is there's different elements of what matters the most to individual businesses. You know, we wanna address those and we can address >>Those. So you're saying you don't have to dive >>In, you don't have to dive >>In. You, you can, you can go ankle deep, knee deep, whatever you wanna >>Do. Absolutely. And you know, some of the largest MariaDB users still have massive, massive on-prem implementations. And that's okay. But there's elements that are starting to fall behind. There's cost savings, there's things that they need to do in the cloud that they can't do. OnPrem. And that's where expand Skye really says, okay, here is your platform. Grow as you want to, migrate as you want to. And we're there every step along the way. We, we also provide a whole Sky DBA team. Some guys just say, I wanna get outta the database world at all. This is, this is expensive, it's costly and it's difficult to be an expert. So you can bring in our DBA team and they'll man and run, they'll, they'll run your entire environment. They'll optimize it, you know, they'll troubleshoot it, they'll bug fix, they'll do everything for you. So you can just say, I just wanna focus on building phenomenal applications for my customers. And the database game as we knew it is not something that I know I want to invest in anymore. Right. I wanna make that transition >>That makes that really, yeah. You know, I mean really attractive to a lot of people because you are, you talk about a lot of headache there. Yeah. So let's talk about AWS before Sure. I let you go just about that relationship. Okay. You've talked about the platform that it provides you and, and obviously the benefits, but just talk about how you've worked with AWS over the years Yep. And, and how you see that relationship allowing you to expand your services, no pun intended. >>For sure. So, I mean, I would start with the way we even contemplated architecture. You know, we worked with the satisfactory team. We made sure that the things that we built were optimized in their environment. You know, I think it was a lot of collaboration on how does this combined entity really make the most value for our customers? How does it make the most sense for our developers as we build it out? Then we work in the, in the global startup team. So the strategic element of who we are, not all startups are created equal, right? We have, right, we have 75% of the Fortune 100, we've got over a billion downloads. So, you know, we come in with promise. And the reason this partnership is so valuable and the reason there's so much investment going forward is cuz what really, what do the cloud guys care about? >>The very, very most, they want all of these mission critical, big workloads that are on prem to land in their cloud. What do we have a massive, massive TAM sitting out there, these customers that could go to aws. So we both see, like if we can deliver incredible value to that customer base, these big workloads will end up in aws. They'll use other AWS services. And as we scale and grow, you know, we have that platform that's already built for it. So I think that when you go back to like the tenants, the core principles of aws, the one that always stands out, the one that we always kind of lean back on is, are we delivering customer value? Is this the best thing for the customer? Because we do have some competition just like many other, other partners do, right? So there is Aurora and there is rds and there is times when that's a great service for a customer. But when people are really thinking about where do I need my database to go? Where do I really need to be set for the future growth? Where am I gonna get the kind of ROI I need going forward? That's where you can go, Hey, sky sql, expand distributed sql. This is the best game in town. It's built on aws and collectively, you know, we're gonna present that to a customer. I'm >>Sold. Done. >>I love it. Right? >>Maria db, check 'em out, they're on the show floor. Great traffic. I know at at the, at the booth. They're here at AWS Reinvent. So check 'em out. Maria db. Thanks >>Kevin. Hey, thanks John. Appreciate your >>Time. Appreciate Great. That was great. Right back with more, you're watching the cube, the leader in high tech coverage.

Published Date : Nov 30 2022

SUMMARY :

Well, hello everybody at John Wallace here on the Cube, and glad to have you along here for day two of But to share that with some folks at home who might not be familiar with your offering. drive it into the cloud and take it to the future. So in your thought then, what, what problem is that solving? I think what you see in the overall database market is that many people have or, but, but you could see that there was going to be crunch time. the compromise built on the cloud allows you to scale out and allows you to think about, You know, you talk about distributed, you know, sequel and, and I And I think what we see over and over But this is the great part is, you know, you know, we've just had two taste studies recently with aws, I mean, you would think that somebody out there who, And then you take it one layer farther and you think about multi-cloud, But as with ever have you talked about this, there's some push and there's some So neither one of the key elements of Sky SQL is we can do both transactional and analytical So I think the idea that you can take the real focus of AWS and But you know, if, if I'm, I'm still an on-prim guy, just pretend I'm not saying I am. So we give you Skye, there's a natural symbiotic bridge between everything So you're saying you don't have to dive And the database game as we knew it is not something that I know I want to invest in anymore. You know, I mean really attractive to a lot of people because you are, you talk about a lot of headache We made sure that the things that we built were optimized And as we scale and grow, you know, we have that platform that's already built for it. I love it. at the booth. Right back with more, you're watching the cube, the leader in

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Stephen Chin, JFrog | KubeCon + CloudNativeCon NA 2022


 

>>Good afternoon, brilliant humans, and welcome back to the Cube. We're live in Detroit, Michigan at Cub Con, and I'm joined by John Furrier. John three exciting days buzzing. How you doing? >>That's great. I mean, we're coming down to the third day. We're keeping the energy going, but this segment's gonna be awesome. The CD foundation's doing amazing work. Developers are gonna be running businesses and workflows are changing. Productivity's the top conversation, and you're gonna start to see a coalescing of the communities who are continuous delivery, and it's gonna be awesome. >>And, and our next guess is an outstanding person to talk about this. We are joined by Stephen Chin, the chair of the CD Foundation. Steven, thanks so much for being here. >>No, no, my pleasure. I mean, this has been an amazing week quote that CubeCon with all of the announcements, all of the people who came out here to Detroit and, you know, fantastic. Like just walking around, you bump into all the right people here. Plus we held a CD summit zero day events, and had a lot of really exciting announcements this week. >>Gotta love the shirt. I gotta say, it's one of my favorites. Love the logos. Love the love the branding. That project got traction. What's the news in the CD foundation? I tried to sneak in the back. I got a little laid into your co-located event. It was packed. Everyone's engaged. It was really looked, look really cool. Give us the update. >>What's the news? Yeah, I know. So we, we had a really, really powerful event. All the key practitioners, the open source leads and folks were there. And one of, one of the things which I think we've done a really good job in the past six months with the CD foundation is getting back to the roots and focusing on technical innovation, right? This is what drives foundations, having strong projects, having people who are building innovation, and also bringing in a new innovation. So one of the projects which we added to the CD foundation this week is called Persia. So it's a, it's a decentralized package repository for getting open source libraries. And it solves a lot of the problems which you get when you have centralized infrastructure. You don't have the right security certificates, you don't have the right verification libraries. And these, these are all things which large companies provision and build out inside of their infrastructure. But the open source communities don't have the benefit of the same sort of really, really strong architecture. A lot of, a lot of the systems we depend upon. It's >>A good point, yeah. >>Yeah. I mean, if you think about the systems that developers depend upon, we depend upon, you know, npm, ruby Gems, Mayn Central, and these systems been around for a while. Like they serve the community well, right? They're, they're well supported by the companies and it's, it's, it's really a great contribution that they give us. But every time there's an outage or there's a security issue, guess, guess how many security issues that our, our research team found at npm? Just ballpark. >>74. >>So there're >>It's gotta be thousands. I mean, it's gotta be a lot of tons >>Of Yeah, >>They, they're currently up to 60,000 >>Whoa. >>Vulnerable, malicious packages in NPM and >>Oh my gosh. So that's a super, that's a jar number even. I know it was gonna be huge, but Holy mo. >>Yeah. So that's a software supply chain in actually right there. So that's, that's open source. Everything's out there. What's, how do, how does, how do you guys fix that? >>Yeah, so per peria kind of shifts the whole model. So when, when you think about a system that can be sustained, it has to be something which, which is not just one company. It has to be a, a, a set of companies, be vendor neutral and be decentralized. So that's why we donated it to the Continuous Delivery Foundation. So that can be that governance body, which, which makes sure it's not a single company, it is to use modern technologies. So you, you, you just need something which is immutable, so it can't be changed. So you can rely on it. It has to have a strong transaction ledger so you can see all of the history of it. You can build up your software, build materials off of it, and it, it has to have a strong peer-to-peer architecture, so it can be sustained long term. >>Steven, you mentioned something I want to just get back to. You mentioned outages and disruption. I, you didn't, you didn't say just the outages, but this whole disruption angle is interesting if something happens. Talk about the impact of the developer. They stalled, inefficiencies create basically disruption. >>No, I mean, if, if, so, so if you think about most DevOps teams in big companies, they support hundreds or thousands of teams and an hour of outage. All those developers, they, they can't program, they can't work. And that's, that's a huge loss of productivity for the company. Now, if you, if you take that up a level when MPM goes down for an hour, how many millions of man hours are wasted by not being able to get your builds working by not being able to get your codes to compile. Like it's, it's >>Like, yeah, I mean, it's almost hard to fathom. I mean, everyone's, It's stopped. Exactly. It's literally like having the plug pulled >>Exactly on whenever you're working on, That's, that's the fundamental problem we're trying to solve. Is it, it needs to be on a, like a well supported, well architected peer to peer network with some strong backing from big companies. So the company is working on Persia, include J Frog, which who I work for, Docker, Oracle. We have Deploy hub, Huawei, a whole bunch of other folks who are also helping out. And when you look at all of those folks, they all have different interests, but it's designed in a way where no single party has control over the network. So really it's, it's a system system. You, you're not relying upon one company or one logo. You're relying upon a well-architected open source implementation that everyone can rely >>On. That's shared software, but it's kind of a fault tolerant feature too. It's like, okay, if something happens here, you have a distributed piece of it, decentralized, you're not gonna go down. You can remediate. All right, so where's this go next? I mean, cuz we've been talking about the role of developer. This needs to be a modern, I won't say modern upgrade, but like a modern workflow or value chain. What's your vision? How do you see that? Cuz you're the center of the CD foundation coming together. People are gonna be coalescing multiple groups. Yeah. >>What's the, No, I think this is a good point. So there, there's a, a lot of different continuous delivery, continuous integration technologies. We're actually, from a Linux Foundation standpoint, we're coalescing all the continued delivery events into one big conference >>Next. You just made an announcement about this earlier this week. Tell us about CD events. What's going on, what's in, what's in the cooker? >>Yeah, and I think one of the big announcements we had was the 0.1 release of CD events. And CD events allows you to take all these systems and connect them in an event scalable, event oriented architecture. The first integration is between Tecton and Capin. So now you can get CD events flowing cleanly between your, your continuous delivery and your observability. And this extends through your entire DevOps pipeline. We all, we all need a standards based framework Yep. For how we get all the disparate continuous integration, continuous delivery, observability systems to, to work together. That's also high performance. It scales with our needs and it, it kind of gives you a future architecture to build on top of. So a lot of the companies I was talking with at the CD summit Yeah. They were very excited about not only using this with the projects we announced, but using this internally as an architecture to build their own DevOps pipelines on. >>I bet that feels good to hear. >>Yeah, absolutely. Yeah. >>Yeah. You mentioned Teton, they just graduated. I saw how many projects have graduated? >>So we have two graduated projects right now. We have Jenkins, which is the first graduated project. Now Tecton is also graduated. And I think this shows that for Tecton it was, it was time, the very mature project, great support, getting a lot of users and having them join the set of graduated projects. And the continuous delivery foundation is a really strong portfolio. And we have a bunch of other projects which also are on their way towards graduation. >>Feels like a moment of social proof I bet. >>For you all. Yeah, yeah. Yeah. No, it's really good. Yeah. >>How long has the CD Foundation been around? >>The CD foundation has been around for, i, I won't wanna say the exact number of years, a few years now. >>Okay. >>But I, I think that it, it was formed because what we wanted is we wanted a foundation which was purpose built. So CNCF is a great foundation. It has a very large umbrella of projects and it takes kind of that big umbrella approach where a lot of different efforts are joining it, a lot of things are happening and you can get good traction, but it produces its own bottlenecks in process. Having a foundation which is just about continuous delivery caters to more of a DevOps, professional DevOps audience. I think this, this gives a good platform for best practices. We're working on a new CDF best practices Yeah. Guide. We're working when use cases with all the member companies. And it, it gives that thought leadership platform for continuous delivery, which you need to be an expert in that area >>And the best practices too. And to identify the issues. Because at the end of the day, with the big thing that's coming out of this is velocity and more developers coming on board. I mean, this is the big thing. More people doing more. Yeah. Well yeah, I mean you take this open source continuous thunder away, you have more developers coming in, they be more productive and then people are gonna even either on the DevOps side or on the straight AP upside. And this is gonna be a huge issue. And the other thing that comes out that I wanna get your thoughts on is the supply chain issue you talked about is hot verifications and certifications of code is such big issue. Can you share your thoughts on that? Because Yeah, this is become, I won't say a business model for some companies, but it's also becoming critical for security that codes verified. >>Yeah. Okay. So I, I think one of, one of the things which we're specifically doing with the Peria project, which is unique, is rather than distributing, for example, libraries that you developed on your laptop and compiled there, or maybe they were built on, you know, a runner somewhere like Travis CI or GitHub actions, all the libraries being distributed on Persia are built by the authorized nodes in the network. And then they're, they're verified across all of the authorized nodes. So you nice, you have a, a gar, the basic guarantee we're giving you is when you download something from the Peria network, you'll get exactly the same binary as if you built it yourself from source. >>So there's a lot of trust >>And, and transparency. Yeah, exactly. And if you remember back to like kind of the seminal project, which kicked off this whole supply chain security like, like whirlwind it was SolarWinds. Yeah. Yeah. And the exact problem they hit was the build ran, it produced a result, they modified the code of the bill of the resulting binary and then they signed it. So if you built with the same source and then you went through that same process a second time, you would've gotten a different result, which was a malicious pre right. Yeah. And it's very hard to risk take, to take a binary file Yep. And determine if there's malicious code in it. Cuz it's not like source code. You can't inspect it, you can't do a code audit. It's totally different. So I think we're solving a key part of this with Persia, where you're freeing open source projects from the possibility of having their binaries, their packages, their end reduces, tampered with. And also upstream from this, you do want to have verification of prs, people doing code reviews, making sure that they're looking at the source code. And I think there's a lot of good efforts going on in the open source security foundation. So I'm also on the governing board of Open ssf >>To Do you sleep? You have three jobs you've said on camera? No, I can't even imagine. Yeah. Didn't >>You just spin that out from this open source security? Is that the new one they >>Spun out? Yeah, So the Open Source Security foundation is one of the new Linux Foundation projects. They, they have been around for a couple years, but they did a big reboot last year around this time. And I think what they really did a good job of now is bringing all the industry players to the table, having dialogue with government agencies, figuring out like, what do we need to do to support open source projects? Is it more investment in memory, safe languages? Do we need to have more investment in, in code audits or like security reviews of opensource projects. Lot of things. And all of those things require money investments. And that's what all the companies, including Jay Frogger doing to advance open source supply chain security. I >>Mean, it's, it's really kind of interesting to watch some different demographics of the developers and the vendors and the customers. On one hand, if you're a hardware person company, you have, you talk zero trust your software, your top trust, so your trusted code, and you got zero trust. It's interesting, depending on where you're coming from, they're all trying to achieve the same thing. It means zero trust. Makes sense. But then also I got code, I I want trust. Trust and verified. So security is in everything now. So code. So how do you see that traversing over? Is it just semantics or what's your view on that? >>The, the right way of looking at security is from the standpoint of the hacker, because they're always looking for >>Well said, very well said, New >>Loop, hope, new loopholes, new exploits. And they're, they're very, very smart people. And I think when you, when you look some >>Of the smartest >>Yeah, yeah, yeah. I, I, I work with, well former hackers now, security researchers, >>They converted, they're >>Recruited. But when you look at them, there's like two main classes of like, like types of exploits. So some, some attacker groups. What they're looking for is they're looking for pulse zero days, CVEs, like existing vulnerabilities that they can exploit to break into systems. But there's an increasing number of attackers who are now on the opposite end of the spectrum. And what they're doing is they're creating their own exploits. So, oh, they're for example, putting malicious code into open source projects. Little >>Trojan horse status. Yeah. >>They're they're getting their little Trojan horses in. Yeah. Or they're finding supply chain attacks by maybe uploading a malicious library to NPM or to pii. And by creating these attacks, especially ones that start at the top of the supply chain, you have such a large reach. >>I was just gonna say, it could be a whole, almost gives me chills as we're talking about it, the systemic, So this is this >>Gnarly nation state attackers, like people who wanted serious >>Damages. Engineered hack just said they're high, highly funded. Highly skilled. Exactly. Highly agile, highly focused. >>Yes. >>Teams, team. Not in the teams. >>Yeah. And so, so one, one example of this, which actually netted quite a lot of money for the, for the hacker who exposed it was, you guys probably heard about this, but it was a, an attack where they uploaded a malicious library to npm with the same exact namespace as a corporate library and clever, >>Creepy. >>It's called a dependency injection attack. And what happens is if you, if you don't have the right sort of security package management guidelines inside your company, and it's just looking for the latest version of merging multiple repositories as like a, like a single view. A lot of companies were accidentally picking up the latest version, which was out in npm uploaded by Alex Spearson was the one who did the, the attack. And he simultaneously reported bug bounties on like a dozen different companies and netted 130 k. Wow. So like these sort of attacks that they're real Yep. They're exploitable. And the, the hackers >>Complex >>Are finding these sort of attacks now in our supply chain are the ones who really are the most dangerous. That's the biggest threat to us. >>Yeah. And we have stacker ones out there. You got a bunch of other services, the white hat hackers get the bounties. That's really important. All right. What's next? What's your vision of this show as we end Coan? What's the most important story coming outta Coan in your opinion? And what are you guys doing next? >>Well, I, I actually think this is, this is probably not what most hooks would say is the most exciting story to con, but I find this personally the best is >>I can't wait for this now. >>So, on, on Sunday, the CNCF ran the first kids' day. >>Oh. >>And so they had a, a free kids workshop for, you know, underprivileged kids for >>About, That's >>Detroit area. It was, it was taught by some of the folks from the CNCF community. So Arro, Eric hen my, my older daughter, Cassandra's also an instructor. So she also was teaching a raspberry pie workshop. >>Amazing. And she's >>Here and Yeah, Yeah. She's also here at the show. And when you think about it, you know, there's always, there's, there's, you know, hundreds of announcements this week, A lot of exciting technologies, some of which we've talked about. Yeah. But it's, it's really what matters is the community. >>It this is a community first event >>And the people, and like, if we're giving back to the community and helping Detroit's kids to get better at technology, to get educated, I think that it's a worthwhile for all of us to be here. >>What a beautiful way to close it. That is such, I'm so glad you brought that up and brought that to our attention. I wasn't aware of that. Did you know that was >>Happening, John? No, I know about that. Yeah. No, that was, And that's next generation too. And what we need, we need to get down into the elementary schools. We gotta get to the kids. They're all doing robotics club anyway in high school. Computer science is now, now a >>Sport, in my opinion. Well, I think that if you're in a privileged community, though, I don't think that every school's doing robotics. And >>That's why Well, Cal Poly, Cal Poly and the universities are stepping up and I think CNCF leadership is amazing here. And we need more of it. I mean, I'm, I'm bullish on this. I love it. And I think that's a really great story. No, >>I, I am. Absolutely. And, and it just goes to show how committed CNF is to community, Putting community first and Detroit. There has been such a celebration of Detroit this whole week. Stephen, thank you so much for joining us on the show. Best Wishes with the CD Foundation. John, thanks for the banter as always. And thank you for tuning in to us here live on the cube in Detroit, Michigan. I'm Savannah Peterson and we are having the best day. I hope you are too.

Published Date : Oct 28 2022

SUMMARY :

How you doing? We're keeping the energy going, but this segment's gonna be awesome. the chair of the CD Foundation. of the announcements, all of the people who came out here to Detroit and, you know, What's the news in the CD foundation? You don't have the right security certificates, you don't have the right verification libraries. you know, npm, ruby Gems, Mayn Central, I mean, it's gotta be a lot of tons So that's a super, that's a jar number even. What's, how do, how does, how do you guys fix that? It has to have a strong transaction ledger so you can see all of the history of it. Talk about the impact of the developer. No, I mean, if, if, so, so if you think about most DevOps teams It's literally like having the plug pulled And when you look at all of those folks, they all have different interests, you have a distributed piece of it, decentralized, you're not gonna go down. What's the, No, I think this is a good point. What's going on, what's in, what's in the cooker? And CD events allows you to take all these systems and connect them Yeah. I saw how many projects have graduated? And the continuous delivery foundation is a really strong portfolio. For you all. The CD foundation has been around for, i, I won't wanna say the exact number of years, it gives that thought leadership platform for continuous delivery, which you need to be an expert in And the other thing that comes out that I wanna get your thoughts on is So you nice, you have a, a gar, the basic guarantee And the exact problem they hit was the build ran, To Do you sleep? And I think what they really did a good job of now is bringing all the industry players to So how do you see that traversing over? And I think when you, when you look some Yeah, yeah, yeah. But when you look at them, there's like two main classes of like, like types Yeah. the supply chain, you have such a large reach. Engineered hack just said they're high, highly funded. Not in the teams. the same exact namespace as a corporate library the latest version, which was out in npm uploaded by Alex Spearson That's the biggest threat to us. And what are you guys doing next? the CNCF community. And she's And when you think about it, And the people, and like, if we're giving back to the community and helping Detroit's kids to get better That is such, I'm so glad you brought that up and brought that to our attention. into the elementary schools. And And I think that's a really great story. And thank you for tuning in to us here live

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Tommy McClung & Matt Carter, Releasehub | KubeCon + CloudNativeCon NA 2022


 

(soft music) >> Good morning from Detroit, Michigan. theCUBE is live on our second day of coverage of KubeCon + CloudNativeCon North America 2022. Lisa Martin here with John Furrier. John, great to be back with you. The buzz is here, no doubt. We've been talking a lot about the developers. And one of the biggest bottlenecks that they face in software delivery, is when they're stuck waiting for access to environments. >> Yeah, this next segment's going to be very interesting. It's a company that's making DevOps more productive, but recognizing the reality of how people are working remotely, but also company to company developers. People are collaborating in all kinds of forms, so this is really going to be a great segment. >> Exactly. Two new guests to theCUBE who know theCUBE, but are first time on theCUBE from Release Hub, Tommy McClung, it's CEO and Matt Carter, it's CMO. Guys, great to have you on the program. >> Thank you. >> Thanks for having us here. >> So we want to dig into Release Hub, so the audience really gets an understanding. But Tommy, I want to get an understanding of your background. >> Sure. >> You've been at Release Hub for what, three years? >> Yep, I'm the co-founder. >> Before that you were at TrueCar? >> I was, yeah, I was the CTO at TrueCar. And prior to that, I've been a software engineer my entire career. I've started a couple of companies before this. Software engineer at heart. I've been working on systems management and making developers productive since 2000, long time. So it's fun to be working on developer productivity stuff. And this is our home and this is where I feel the most comfortable. >> Lisa: Yeah. And Matt, you're brand new to the company as it's chief marketing officer. >> Matt: Yeah, so I just joined earlier this month, so really excited to be here. I came over from Docker, so it's great to be able to keep working with developers and helping them, not only get their jobs done better and faster, but just get more delight out of what they do every day, that's a super important privilege to me and it's exciting to go and work on this at Release here. >> Well, they're lucky to have you. And we work together, Matt, at Docker, in the past. Developer productivity's always been a key, but communities are now more important. We've been seeing on theCUBE that developers are going to decide the standards, they're going to vote with their axes and their code. And what they decide to work on, it has to be the best. And that's going to be the new defacto standard. You guys have a great solution that I like. And I love the roots from the software engineering background because that's the hardest thing right now, is how do you scale the software, making things simpler and easier. And when things happen, you don't want to disrupt the tool chains, you want to make sure the code is right, you guys have a unique solution. Can you take a minute to explain what it is and why it's so important? >> Tommy: Yeah, I'll use a little bit of my experience to explain it. I was the CTO of a company that had 300 engineers, and sharing a handful of environments, really slowed everybody down, you bottleneck there. So in order to unlock the productivity of that team, developers need environments for development, they need it for testing, they need it for staging, you run your environments in production. So the environment is the key building block in every software development process. And like my last company, there were very few of them, one or two, everybody sharing them. And so the idea at Release is to make environments available on demand, so if a developer needs one for anything, they can spin one up. So if they want to write their code in a environment based in the cloud, they can do that, if they want to test on a poll request, an environment will automatically spin up. And the environments are full stack, include all the services, data, settings, configuration that runs the app. So developers literally get an isolated copy of the application, so they can develop knowing they're not stepping on other developers' toes. >> John: Can you give an example of what that looks like? Do they have to pre-configure the environment, or how does that work? Can you give an example? >> Yeah, sure. You have to, just like infrastructure is code, we call this environments is code. So you need to define your environment, which we have a lot of tools that help you do that. Analyze your repositories, help you define that environment. Now that you have the template for that, you can easily use that template to derive multiple environments out of it. A key part of this is everybody wants to make sure their development and data is secure. It runs within the AWS account of our customer. So we're the control plane that orchestrates it and the data and applications run within the context of their AWS account, so it's- >> John: What's the benefit? >> Tommy: Well, bottlenecking, increased developer productivity, developer happiness is a big one. Matt talks about this all the time, keeping developers in flow, so that they're focused on the job and not being distracted with, "Hey DevOps team, I need you to go spin up an environment." And a lot of times in larger organizations, not just the environments, but the process to get access to resources is a big issue. And so DevOps was designed to let developers take control of their own development process, but were still bottlenecking, waiting for environments, waiting for resources from the DevOps team, so this allows that self-service capability to really be there for the developer. >> Lisa: Matt, talk about... Target audience is the developer, talk about though... Distill that down into the business value. What am I, if I'm a financial services organization, or a hospital, or a retailer in e-commerce, what is my business value going to be with using technology like this and delighting those developers? >> Matt: I think there's three things that really matter to the developers and to the financial leader in the organization, A, developers are super expensive and they have a lot of opportunities. So if a developer's not happy and finding joy and productivity in what they're doing, they're going to look elsewhere. So that's the first thing, the second thing is that when you're running a business, productivity is one measure, but also, are you shipping something confidently the first time, or do you have to go back and fix things? And by having the environment spun up with all of your name space established, your tendencies are managed, all of your data being brought in, you're testing against a very high fidelity version of your application when you check in code. And so by doing that, you're testing things more quickly, and they talk a lot about shifting left, but it's making that environment as fully functional and featured as possible. So you're looking at something as it will appear in production, not a subset of that. And then the last thing, and this is one where the value of Figma is very important, a lot of times, you'll spin up an environment on AWS and you may forget about it and might just keep running and chewing up resources. Knowing that when you're done it goes away, means that you're not spending money on things just sitting there on your AWS instance, which is very important for competitors. >> Lisa: So I hear retention of developers, you're learning that developers, obviously business impact their speed to value as well. >> Tommy: Yep. >> And trust, you're enabling your customers to instill trust in their developers with them. >> Tommy: That's right, yeah. >> Matt: And trust and delight, they can be across purposes, a developer wants to move fast and they're rewarded for being creative, whereas your IT team, they're rewarded for predictability and consistency, and those can be opposing forces. And by giving developers a way to move quickly and the artifact that they're creating is something that the IT team understands and works within their processes, allows you to let both teams do what they care about and not create a friction there. >> John: What about the environment as a service? I love that 'cause it makes it sound like it's scaling in the cloud, which you have mentioned you do that. Is it for companies that are working together? So I don't want to spin up an environment, say we're a businesses, "Hey, let's do a deal. "I'm going to integrate my solution into yours. "I got to get my developers to maybe test it out, "so I'm spinning up an environment with you guys," then what do I do? >> Tommy: Well as far as if you're a customer of ours, is that the way you're asking? Well, a lot of times, it's being used a lot in internal development. So that's the first use case, is I'm a developer, you have cross collaboration amongst teams, so a developer tools. And what you're talking about is more, I'm using an environment for a demo environment, or I'm creating a new feature that I want to share with a customer, That's also possible. So if I'm a developer and I'm building a feature and it's for a specific customer of mine, I can build that feature and preview it with the customer before it actually goes into production. So it's a sandbox product development area for the developers to be actually integrating with their customers very, very quickly before it actually makes its way to all of the end users. >> A demo? >> It could be a demo. >> It's like a collaboration feature? >> Sandbox environment. We have customers- >> Kind of like we're seeing more of this collaboration with developers. This becomes a well- >> Tommy: And it's not even just collaboration with internal teams, it's now you're collaborating with your customer while you're building your software, which is actually really difficult to do if you only have one environment, you can't have- >> John: Yeah, I think that's a killer right there, that's the killer app right there. >> Matt: Instead of sending a Figma to a customer, this is what's going to look like, it's two dimensions, this is the app. That is a massive, powerful difference. >> Absolutely. In terms of customer delay, customer retention, employee engagement, those are all inextricably linked. Can you share, Matt, the voice of the customer? I just saw the release with TripActions, I've been a TripActions user myself, but give us this sense, I know that you're brand new, but the voice of the customer, what is it? What is it reflecting? How is it reinforcing your value prop? >> Matt: I think the voice that comes through consistently is instead of spending time building the system that is hard to do and complicated and takes our engineering cycles, our engineers can focus on whether it's platform engineering, new features and whatnot, it's more valuable to the company to build features, it's more exciting for a developer to build features and to not have to keep going back and doing things manually, which you're doing a... This is what we do all day long. To do it as a sideline is hard. And the customers are excited 'cause they get to move onto higher value activities with their time. >> Lisa: And everybody wants that, everybody wants to be able to contribute high value projects, programs for their organization rather than doing the boring stuff. >> Tommy: Yeah. I think with TripActions specifically, a lot of platform engineering teams are trying to build something like this in house, and it's a lot of toil, it's work that isn't value added, it enables developers to get their job done, but it's not really helping the business deliver a feature to the user. And so this whole movement of platform engineering, this is what those groups are doing and we're a big enabler to those teams, to get that to market faster. >> John: You're targeting businesses, enterprises, developers. >> That's right. >> Mainly, right, developers? >> Yeah. >> What's the business model? How are you guys making money? What's the strategy there? >> Yeah, I mean we really like to align with the value that we deliver. So if a user creates an environment, we get paid when that happens. So it's an on-demand, if you use the environment, you pay us, if you don't, you don't. >> John: Typical cloud-based pricing. >> Yeah. >> Pay as you go. >> Tommy: Usage based pricing. >> Is there a trigger on certain of how it gets cost? Is it more of the environment size, or what's the- >> Yeah, I mean there's a different tier for if you have really large, complicated environments. And that's the trend, that distributed applications aren't simple anymore, so if you have a small little rails app, it's going to be cheaper than if you have a massive distributed system. But manageable, the idea here is that this should help you save money over investing deeply into a deep platform engineering team. So it's got to be cost effective and we're really cognizant of that. >> So you got a simple approach, which is great. Talk about the alternative. What does it look like for a customer that you want to target? What's their environment? What does it look like, so that if I'm a customer, I would know I need to call you guys at Relief Hub. Is it sprawl? Is it multiple tool chains? Chaos, mayhem? What does it look like? >> Tommy: Yeah, let's have Matty, Matt could do this one. >> When you look at the systems right now, I think complexity is the word that keeps coming up, which is that, whether you're talking about multi-cloud or actually doing it, that's a huge thing. Microservices proliferation are happening over and over again, different languages. What I'm excited about with Release, is not dissimilar from what we saw in the Docker movement, which is that there's all this great stuff out there, but there's that common interface there, so you can actually run it locally on your machine, do your dev and test, and know that it's going to operate with, am I using Couchbase or Postgres or whatever, I don't care, it's going to work this way. Similar with Release, people are having to build a lot of these bespoke solutions that are purpose built for one thing and they're not designed to the platform. And the platform for platform engineering gives us a way to take that complexity out the equation, so you're not limited to what you can do, or, "Oh crud, I want to move to something else, "I have to start over again," that process is going to be consistent no matter what you're doing. So you're not worried about evolution and success and growth, you know that you've got a foundation that's going to grow. Doing it on your own, you have to build things in that very bespoke, specific manner, and that just creates a lot more toil than you'd want to get if you were using a platform and focusing on the value after your company. >> Matt Klein was just on here. He was with Lyft, he was the one who open source Envoy, which became very popular. We asked him what he thought about the future and he's like, it's too hard to work with all this stuff. He was mentioning Yamo code, but he got triggered a little bit, but his point was there's a lot to pull together. And it sounds like you guys have this solution, back in the old days, spin up some EC2, compute, similar way, right? "Hey, I don't want to person a server, I person a server, rack and stack, top of rack switch, I'm going to go to the cloud, use EC2. >> Tommy: Yeah, I mean just think about if- >> You're an environment version of that. Why wait for it to be built? >> Yeah. >> Is that what I'm getting- >> Yeah, I mean, and an application today isn't just the EC2 instances, it's all of your data, it's your configuration. Building it one time is actually complicated to get your app to work it, doing it lots of times to make your developers productive with copies of that, is incredibly difficult. >> John: So you saw the problem of developers waiting around for someone to provision an environment. >> Tommy: That's right. >> So they can do whatever they want to do. >> Tommy: That's right. >> Test, ship, do, play around, test the customer. Whatever that project scope is, they're waiting around versus spinning up an environment. >> Yeah, absolutely, 100%. >> And that's the service. >> That's what it is. >> Take time, reduce the steps it takes, make it more productive. >> And build an amazing developer experience that you know your developers are going to love. If you're at Facebook or Google, they have thousands of DevOps people building platforms. If you're a company that doesn't have that resource, you have a choice of go build this yourself, which is a distraction, or invest in something like us and focus on your core. >> John: You got Matt on board, got a new CMO, you got enterprise class features and I saw the press release. Talk about the origination story, why you developed it, and then take a minute to give a plug for the company, on what you're looking for, I'm sure you're hiring, what's going on? >> Tommy: Yeah, I've been an entrepreneur for 20 years. My last experience at TrueCar, I saw this problem firsthand. And as the CTO of that company, I looked into the market for a solution to this, 'cause we had this problem of 300 developers, environments needed for everything. So we ended up building it ourselves and it costs multiple millions of dollars to build it. And so as the buyer at the time, I was like, man, I would've spent to solve this, and I just couldn't. So as a software engineer at heart, having seen this problem my entire career, it was just a natural thing to go work on. So yeah, I mean, for anybody that wants to create unlimited environments for their team, just go to releasehub.com. It's pretty self-explanatory, how to give it a shot and try it out. >> Environments is a service, from someone who had the problem, fixed it, built it- >> That's right. >> For other people. What are you guys hiring, looking for some people? >> Yeah, we have engineering hires, sales hires, Matt's got a few marketing hires coming, >> Matt: I was going to say, got some marketing coming. >> Selfishly he has that. (John laughs) The team's growing and it's a really great place to work. We're 100% remote. Part of this helps that, we build this product and we use it every day, so you get to work on what you build and dog food, it's pretty cool. >> Great solution. >> We love remote development environments. Being here and watching that process where building a product and a feature for the team to work better, wow, we should share this with customers. And the agility to deliver that was really impressive, and definitely reinforced how excited I am to be here 'cause we're building stuff for ourselves, which is- >> Matt: Well we're psyched that you're here in theCUBE. Matt, what's your vision for marketing? You got a hiring plan, you got a vision, I'm sure you got some things to do. What's your goals? What's your objective? >> My goal is... The statement people say, you can't market to developers. And I don't want to market to developers, I want to make sure developers are made aware of how they can learn new things in a really efficient way, so their capabilities grow. If we get people more and more successful with what they're doing, give them joy, reduce their toil and create that flow, we help them do things that make you excited, more creative. And that's to me, the reward of this. You teach people how to do that. And wow, these customers, they're building the greatest innovations in the world, I get to be part of that, which is awesome. >> Lisa: Yeah. Delighted developers has so many positive business outcomes that I'm sure organizations in any industry are going to be able to achieve. So exciting stuff, guys. Thank you so much for joining John and me on the program. Good luck with the growth and congrats on what you've enabled so far in just a few short years. >> Thank you, appreciate it. >> Thanks you so much. >> Thank you for having us on. >> Appreciate it. >> Pleasure. >> Thank you. >> For our guests and for John Furrier, I'm Lisa Martin. You're watching theCUBE, live in Detroit, at KubeCon + CloudNativeCon '22. We're back after a short break. (soft music)

Published Date : Oct 28 2022

SUMMARY :

John, great to be back with you. going to be very interesting. Guys, great to have you on the program. so the audience really So it's fun to be working on And Matt, you're brand new to the company and it's exciting to go and And that's going to be And so the idea at Release So you need to define your environment, but the process to get access Distill that down into the business value. the first time, or do you have their speed to value as well. to instill trust in their is something that the IT team understands John: What about the for the developers to We have customers- more of this collaboration that's the killer app right there. a Figma to a customer, I just saw the release with TripActions, and to not have to keep going back to contribute high value projects, but it's not really helping the business John: You're targeting businesses, if you use the environment, you pay us, So it's got to be cost effective that you want to target? Tommy: Yeah, let's have and know that it's going to operate with, And it sounds like you You're an environment version of that. doing it lots of times to make John: So you saw the problem So they can do test the customer. make it more productive. that you know your and then take a minute to And so as the buyer at What are you guys hiring, Matt: I was going to say, a really great place to work. and a feature for the team to work better, I'm sure you got some things to do. And that's to me, the reward of this. John and me on the program. For our guests and for

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Michael Foster & Doron Caspin, Red Hat | KubeCon + CloudNativeCon NA 2022


 

(upbeat music) >> Hey guys, welcome back to the show floor of KubeCon + CloudNativeCon '22 North America from Detroit, Michigan. Lisa Martin here with John Furrier. This is day one, John at theCUBE's coverage. >> CUBE's coverage. >> theCUBE's coverage of KubeCon. Try saying that five times fast. Day one, we have three wall-to-wall days. We've been talking about Kubernetes, containers, adoption, cloud adoption, app modernization all morning. We can't talk about those things without addressing security. >> Yeah, this segment we're going to hear container and Kubernetes security for modern application 'cause the enterprise are moving there. And this segment with Red Hat's going to be important because they are the leader in the enterprise when it comes to open source in Linux. So this is going to be a very fun segment. >> Very fun segment. Two guests from Red Hat join us. Please welcome Doron Caspin, Senior Principal Product Manager at Red Hat. Michael Foster joins us as well, Principal Product Marketing Manager and StackRox Community Lead at Red Hat. Guys, great to have you on the program. >> Thanks for having us. >> Thank you for having us. >> It's awesome. So Michael StackRox acquisition's been about a year. You got some news? >> Yeah, 18 months. >> Unpack that for us. >> It's been 18 months, yeah. So StackRox in 2017, originally we shifted to be the Kubernetes-native security platform. That was our goal, that was our vision. Red Hat obviously saw a lot of powerful, let's say, mission statement in that, and they bought us in 2021. Pre-acquisition we were looking to create a cloud service. Originally we ran on Kubernetes platforms, we had an operator and things like that. Now we are looking to basically bring customers in into our service preview for ACS as a cloud service. That's very exciting. Security conversation is top notch right now. It's an all time high. You can't go with anywhere without talking about security. And specifically in the code, we were talking before we came on camera, the software supply chain is real. It's not just about verification. Where do you guys see the challenges right now? Containers having, even scanning them is not good enough. First of all, you got to scan them and that may not be good enough. Where's the security challenges and where's the opportunity? >> I think a little bit of it is a new way of thinking. The speed of security is actually does make you secure. We want to keep our images up and fresh and updated and we also want to make sure that we're keeping the open source and the different images that we're bringing in secure. Doron, I know you have some things to say about that too. He's been working tirelessly on the cloud service. >> Yeah, I think that one thing, you need to trust your sources. Even if in the open source world, you don't want to copy paste libraries from the web. And most of our customers using third party vendors and getting images from different location, we need to trust our sources and we have a really good, even if you have really good scanning solution, you not always can trust it. You need to have a good solution for that. >> And you guys are having news, you're announcing the Red Hat Advanced Cluster Security Cloud Service. >> Yes. >> What is that? >> So we took StackRox and we took the opportunity to make it as a cloud services so customer can consume the product as a cloud services as a start offering and customer can buy it through for Amazon Marketplace and in the future Azure Marketplace. So customer can use it for the AKS and EKS and AKS and also of course OpenShift. So we are not specifically for OpenShift. We're not just OpenShift. We also provide support for EKS and AKS. So we provided the capability to secure the whole cloud posture. We know customer are not only OpenShift or not only EKS. We have both. We have free cloud or full cloud. So we have open. >> So it's not just OpenShift, it's Kubernetes, environments, all together. >> Doron: All together, yeah. >> Lisa: Meeting customers where they are. >> Yeah, exactly. And we focus on, we are not trying to boil the ocean or solve the whole cloud security posture. We try to solve the Kubernetes security cluster. It's very unique and very need unique solution for that. It's not just added value in our cloud security solution. We think it's something special for Kubernetes and this is what Red that is aiming to. To solve this issue. >> And the ACS platform really doesn't change at all. It's just how they're consuming it. It's a lot quicker in the cloud. Time to value is right there. As soon as you start up a Kubernetes cluster, you can get started with ACS cloud service and get going really quickly. >> I'm going to ask you guys a very simple question, but I heard it in the bar in the lobby last night. Practitioners talking and they were excited about the Red Hat opportunity. They actually asked a question, where do I go and get some free Red Hat to test some Kubernetes out and run helm or whatever. They want to play around. And do you guys have a program for someone to get start for free? >> Yeah, so the cloud service specifically, we're going to service preview. So if people sign up, they'll be able to test it out and give us feedback. That's what we're looking for. >> John: Is that a Sandbox or is that going to be in the cloud? >> They can run it in their own environment. So they can sign up. >> John: Free. >> Doron: Yeah, free. >> For the service preview. All we're asking for is for customer feedback. And I know it's actually getting busy there. It's starting December. So the quicker people are, the better. >> So my friend at the lobby I was talking to, I told you it was free. I gave you the sandbox, but check out your cloud too. >> And we also have the open source version so you can download it and use it. >> Yeah, people want to know how to get involved. I'm getting a lot more folks coming to Red Hat from the open source side that want to get their feet wet. That's been a lot of people rarely interested. That's a real testament to the product leadership. Congratulations. >> Yeah, thank you. >> So what are the key challenges that you have on your roadmap right now? You got the products out there, what's the current stake? Can you scope the adoption? Can you share where we're at? What people are doing specifically and the real challenges? >> I think one of the biggest challenges is talking with customers with a slightly, I don't want to say outdated, but an older approach to security. You hear things like malware pop up and it's like, well, really what we should be doing is keeping things into low and medium vulnerabilities, looking at the configuration, managing risk accordingly. Having disparate security tools or different teams doing various things, it's really hard to get a security picture of what's going on in the cluster. That's some of the biggest challenges that we talk with customers about. >> And in terms of resolving those challenges, you mentioned malware, we talk about ransomware. It's a household word these days. It's no longer, are we going to get hit? It's when? It's what's the severity? It's how often? How are you guys helping customers to dial down some of the risk that's inherent and only growing these days? >> Yeah, risk, it's a tough word to generalize, but our whole goal is to give you as much security information in a way that's consumable so that you can evaluate your risk, set policies, and then enforce them early on in the cluster or early on in the development pipeline so that your developers get the security information they need, hopefully asynchronously. That's the best way to do it. It's nice and quick, but yeah. I don't know if Doron you want to add to that? >> Yeah, so I think, yeah, we know that ransomware, again, it's a big world for everyone and we understand the area of the boundaries where we want to, what we want to protect. And we think it's about policies and where we enforce it. So, and if you can enforce it on, we know that as we discussed before that you can scan the image, but we never know what is in it until you really run it. So one of the thing that we we provide is runtime scanning. So you can scan and you can have policy in runtime. So enforce things in runtime. But even if one image got in a way and get to your cluster and run on somewhere, we can stop it in runtime. >> Yeah. And even with the runtime enforcement, the biggest thing we have to educate customers on is that's the last-ditch effort. We want to get these security controls as early as possible. That's where the value's going to be. So we don't want to be blocking things from getting to staging six weeks after developers have been working on a project. >> I want to get you guys thoughts on developer productivity. Had Docker CEO on earlier and since then I had a couple people messaging me. Love the vision of Docker, but Docker Hub has some legacy and it might not, has does something kind of adoption that some people think it does. Are people moving 'cause there times they want to have these their own places? No one place or maybe there is, or how do you guys see the movement of say Docker Hub to just using containers? I don't need to be Docker Hub. What's the vis-a-vis competition? >> I mean working with open source with Red Hat, you have to meet the developers where they are. If your tool isn't cutting it for developers, they're going to find a new tool and really they're the engine, the growth engine of a lot of these technologies. So again, if Docker, I don't want to speak about Docker or what they're doing specifically, but I know that they pretty much kicked off the container revolution and got this whole thing started. >> A lot of people are using your environment too. We're hearing a lot of uptake on the Red Hat side too. So, this is open source help, it all sorts stuff out in the end, like you said, but you guys are getting a lot of traction there. Can you share what's happening there? >> I think one of the biggest things from a developer experience that I've seen is the universal base image that people are using. I can speak from a security standpoint, it's awesome that you have a base image where you can make one change or one issue and it can impact a lot of different applications. That's one of the big benefits that I see in adoption. >> What are some of the business, I'm curious what some of the business outcomes are. You talked about faster time to value obviously being able to get security shifted left and from a control perspective. but what are some of the, if I'm a business, if I'm a telco or a healthcare organization or a financial organization, what are some of the top line benefits that this can bubble up to impact? >> I mean for me, with those two providers, compliance is a massive one. And just having an overall look at what's going on in your clusters, in your environments so that when audit time comes, you're prepared. You can get through that extremely quickly. And then as well, when something inevitably does happen, you can get a good image of all of like, let's say a Log4Shell happens, you know exactly what clusters are affected. The triage time is a lot quicker. Developers can get back to developing and then yeah, you can get through it. >> One thing that we see that customers compliance is huge. >> Yes. And we don't want to, the old way was that, okay, I will provision a cluster and I will do scans and find things, but I need to do for PCI DSS for example. Today the customer want to provision in advance a PCI DSS cluster. So you need to do the compliance before you provision the cluster and make all the configuration already baked for PCI DSS or HIPAA compliance or FedRAMP. And this is where we try to use our compliance, we have tools for compliance today on OpenShift and other clusters and other distribution, but you can do this in advance before you even provision the cluster. And we also have tools to enforce it after that, after your provision, but you have to do it again before and after to make it more feasible. >> Advanced cluster management and the compliance operator really help with that. That's why OpenShift Platform Plus as a bundle is so popular. Just being able to know that when a cluster gets provision, it's going to be in compliance with whatever the healthcare provider is using. And then you can automatically have ACS as well pop up so you know exactly what applications are running, you know it's in compliance. I mean that's the speed. >> You mentioned the word operator, I get triggering word now for me because operator role is changing significantly on this next wave coming because of the automation. They're operating, but they're also devs too. They're developing and composing. It's almost like a dashboard, Lego blocks. The operator's not just manually racking and stacking like the old days, I'm oversimplifying it, but the new operators running stuff, they got observability, they got coding, their servicing policy. There's a lot going on. There's a lot of knobs. Is it going to get simpler? How do you guys see the org structures changing to fill the gap on what should be a very simple, turn some knobs, operate at scale? >> Well, when StackRox originally got acquired, one of the first things we did was put ACS into an operator and it actually made the application life cycle so much easier. It was very easy in the console to go and say, Hey yeah, I want ACS my cluster, click it. It would get provisioned. New clusters would get provisioned automatically. So underneath it might get more complicated. But in terms of the application lifecycle, operators make things so much easier. >> And of course I saw, I was lucky enough with Lisa to see Project Wisdom in AnsibleFest. You going to say, Hey, Red Hat, spin up the clusters and just magically will be voice activated. Starting to see AI come in. So again, operations operator is got to dev vibe and an SRE vibe, but it's not that direct. Something's happening there. We're trying to put our finger on. What do you guys think is happening? What's the real? What's the action? What's transforming? >> That's a good question. I think in general, things just move to the developers all the time. I mean, we talk about shift left security, everything's always going that way. Developers how they're handing everything. I'm not sure exactly. Doron, do you have any thoughts on that. >> Doron, what's your reaction? You can just, it's okay, say what you want. >> So I spoke with one of our customers yesterday and they say that in the last years, we developed tons of code just to operate their infrastructure. That if developers, so five or six years ago when a developer wanted VM, it will take him a week to get a VM because they need all their approval and someone need to actually provision this VM on VMware. And today they automate all the way end-to-end and it take two minutes to get a VM for developer. So operators are becoming developers as you said, and they develop code and they make the infrastructure as code and infrastructure as operator to make it more easy for the business to run. >> And then also if you add in DataOps, AIOps, DataOps, Security Ops, that's the new IT. It seems to be the new IT is the stuff that's scaling, a lot of data's coming in, you got security. So all that's got to be brought in. How do you guys view that into the equation? >> Oh, I mean you become big generalists. I think there's a reason why those cloud security or cloud professional certificates are becoming so popular. You have to know a lot about all the different applications, be able to code it, automate it, like you said, hopefully everything as code. And then it also makes it easy for security tools to come in and look and examine where the vulnerabilities are when those things are as code. So because you're going and developing all this automation, you do become, let's say a generalist. >> We've been hearing on theCUBE here and we've been hearing the industry, burnout, associated with security professionals and some DataOps because the tsunami of data, tsunami of breaches, a lot of engineers getting called in the middle of the night. So that's not automated. So this got to get solved quickly, scaled up quickly. >> Yes. There's two part question there. I think in terms of the burnout aspect, you better send some love to your security team because they only get called when things get broken and when they're doing a great job you never hear about them. So I think that's one of the things, it's a thankless profession. From the second part, if you have the right tools in place so that when something does hit the fan and does break, then you can make an automated or a specific decision upstream to change that, then things become easy. It's when the tools aren't in place and you have desperate environments so that when a Log4Shell or something like that comes in, you're scrambling trying to figure out what clusters are where and where you're impacted. >> Point of attack, remediate fast. That seems to be the new move. >> Yeah. And you do need to know exactly what's going on in your clusters and how to remediate it quickly, how to get the most impact with one change. >> And that makes sense. The service area is expanding. More things are being pushed. So things will, whether it's a zero day vulnerability or just attack. >> Just mix, yeah. Customer automate their all of things, but it's good and bad. Some customer told us they, I think Spotify lost the whole a full zone because of one mistake of a customer because they automate everything and you make one mistake. >> It scale the failure really. >> Exactly. Scaled the failure really fast. >> That was actually few contact I think four years ago. They talked about it. It was a great learning experience. >> It worked double edge sword there. >> Yeah. So definitely we need to, again, scale automation, test automation way too, you need to hold the drills around data. >> Yeah, you have to know the impact. There's a lot of talk in the security space about what you can and can't automate. And by default when you install ACS, everything is non-enforced. You have to have an admission control. >> How are you guys seeing your customers? Obviously Red Hat's got a great customer base. How are they adopting to the managed service wave that's coming? People are liking the managed services now because they maybe have skills gap issues. So managed service is becoming a big part of the portfolio. What's your guys' take on the managed services piece? >> It's just time to value. You're developing a new application, you need to get it out there quick. If somebody, your competitor gets out there a month before you do, that's a huge market advantage. >> So you care how you got there. >> Exactly. And so we've had so much Kubernetes expertise over the last 10 or so, 10 plus year or well, Kubernetes for seven plus years at Red Hat, that why wouldn't you leverage that knowledge internally so you can get your application. >> Why change your toolchain and your workflows go faster and take advantage of the managed service because it's just about getting from point A to point B. >> Exactly. >> Well, in time to value is, you mentioned that it's not a trivial term, it's not a marketing term. There's a lot of impact that can be made. Organizations that can move faster, that can iterate faster, develop what their customers are looking for so that they have that competitive advantage. It's definitely not something that's trivial. >> Yeah. And working in marketing, whenever you get that new feature out and I can go and chat about it online, it's always awesome. You always get customers interests. >> Pushing new code, being secure. What's next for you guys? What's on the agenda? What's around the corner? We'll see a lot of Red Hat at re:Invent. Obviously your relationship with AWS as strong as a company. Multi-cloud is here. Supercloud as we've been saying. Supercloud is a thing. What's next for you guys? >> So we launch the cloud services and the idea that we will get feedback from customers. We are not going GA. We're not going to sell it for now. We want to get customers, we want to get feedback to make the product as best what we can sell and best we can give for our customers and get feedback. And when we go GA and we start selling this product, we will get the best product in the market. So this is our goal. We want to get the customer in the loop and get as much as feedback as we can. And also we working very closely with our customers, our existing customers to announce the product to add more and more features what the customer needs. It's all about supply chain. I don't like it, but we have to say, it's all about making things more automated and make things more easy for our customer to use to have security in the Kubernetes environment. >> So where can your customers go? Clearly, you've made a big impact on our viewers with your conversation today. Where are they going to be able to go to get their hands on the release? >> So you can find it on online. We have a website to sign up for this program. It's on my blog. We have a blog out there for ACS cloud services. You can just go there, sign up, and we will contact the customer. >> Yeah. And there's another way, if you ever want to get your hands on it and you can do it for free, Open Source StackRox. The product is open source completely. And I would love feedback in Slack channel. It's one of the, we also get a ton of feedback from people who aren't actually paying customers and they contribute upstream. So that's an awesome way to get started. But like you said, you go to, if you search ACS cloud service and service preview. Don't have to be a Red Hat customer. Just if you're running a CNCF compliant Kubernetes version. we'd love to hear from you. >> All open source, all out in the open. >> Yep. >> Getting it available to the customers, the non-customers, they hopefully pending customers. Guys, thank you so much for joining John and me talking about the new release, the evolution of StackRox in the last season of 18 months. Lot of good stuff here. I think you've done a great job of getting the audience excited about what you're releasing. Thank you for your time. >> Thank you. >> Thank you. >> For our guest and for John Furrier, Lisa Martin here in Detroit, KubeCon + CloudNativeCon North America. Coming to you live, we'll be back with our next guest in just a minute. (gentle music)

Published Date : Oct 27 2022

SUMMARY :

back to the show floor Day one, we have three wall-to-wall days. So this is going to be a very fun segment. Guys, great to have you on the program. So Michael StackRox And specifically in the code, Doron, I know you have some Even if in the open source world, And you guys are having and in the future Azure Marketplace. So it's not just OpenShift, or solve the whole cloud security posture. It's a lot quicker in the cloud. I'm going to ask you Yeah, so the cloud So they can sign up. So the quicker people are, the better. So my friend at the so you can download it and use it. from the open source side that That's some of the biggest challenges How are you guys helping so that you can evaluate So one of the thing that we we the biggest thing we have I want to get you guys thoughts you have to meet the the end, like you said, it's awesome that you have a base image What are some of the business, and then yeah, you can get through it. One thing that we see that and make all the configuration and the compliance operator because of the automation. and it actually made the What do you guys think is happening? Doron, do you have any thoughts on that. okay, say what you want. for the business to run. So all that's got to be brought in. You have to know a lot about So this got to get solved and you have desperate environments That seems to be the new move. and how to remediate it quickly, And that makes sense. and you make one mistake. Scaled the contact I think four years ago. you need to hold the drills around data. And by default when you install ACS, How are you guys seeing your customers? It's just time to value. so you can get your application. and take advantage of the managed service Well, in time to value is, whenever you get that new feature out What's on the agenda? and the idea that we will Where are they going to be able to go So you can find it on online. and you can do it for job of getting the audience Coming to you live,

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Scott Johnston, Docker | KubeCon + CloudNativeCon NA 2022


 

(upbeat music) >> Welcome back, everyone. Live coverage here at KubeCon + CloudNativeCon here in Detroit, Michigan. I'm John Furrier, your host of theCUBE for special one-on-one conversation with Scott Johnston, who's the CEO of Docker, CUBE alumni, been around the industry, multiple cycles of innovation, leading one of the most important companies in today's industry inflection point as Docker what they've done since they're, I would say restart from the old Docker to the new Docker, now modern, and the center of the conversation with containers driving the growth of Kubernetes. Scott, great to see you. Thanks for coming on theCUBE. >> John, thanks for the invite. Glad to be here. >> You guys have had great success this year with extensions. Docker as a business model's grown. Congratulations, you guys are monetizing well. Pushing up over 50 million. >> Thank you. >> I hear over pushing a hundred million maybe. What the year to the ground will tell me, but it's good sign. Plus you've got the community and nurturing of the ecosystem continuing to power away and open source is not stopping. It's thundering away growth. Younger generation coming in. >> That's right. >> Developer tool chain that you have has become consistent. Almost de facto standard. Others are coming in the market. A lot of competition emerging. You got a lot going on right now. What's going on? >> Well, I know it's fantastic time in our industry. Like all companies are becoming software companies. That means they need to build new applications. That means they need developers to be productive and to be safely productive. And we, and this wonderful CNCF ecosystem are right in the middle of that trend, so it's fantastic. >> So you have millions of developers using Docker. >> Tens of millions. >> Tens of millions of developed Docker and as the market's changing, I was commenting before we came on camera, and I'd love to get your reaction, comment on it. You guys represent the modernization of containers, open source. You haven't really changed how open source works, but you've kind of modernized it. You're starting to see developers at the front lines, more and more power going to developers. >> Scott: That's right. >> They want self-service. They vote with their code. >> That's right. >> They vote with their actions. >> Scott: That's right. >> And if you take digital transformation to its conclusion, it's not IT serves the business or it's a department, the company is IT. >> That's right. >> The company is the application, which means developers are running everything. >> Yes, yes. I mean, one of the jokes, not jokes in the valley is that Tesla is in a car company. Tesla is a computer company that happens to have wheels on the computer. And I think we can smile at that, but there's so many businesses, particularly during COVID, that realize that. What happened during COCID? If you're going to the movies, nope, you're now going to Netflix. If you're going to the gym, now you're doing Peloton. So this realization that like I have to have a digital game, not just on the side, but it has to be the forefront of my business and drive my business. That realization is now any industry, any company across the board. >> We've been reporting aggressively for past three years now. Even now we're calling some things supercloud. If companies, if they don't realize that IT is not a department, they will probably be out of business. >> That's a hundred percent. >> It's going to transform into full on invisible infrastructure. Infrastructure as code, whatever you want to call that going, configuration, operations, developers will set the pace. This has a lot to do with some of your success. You're at the beginning of it. This is just the beginning. What can you talk about that in your mind is contributing to the success of Docker? I know you're going to say team, everything, I get that, but like what specifically in the industry is driving Docker's success right now? >> Well, it did. We did have a fantastic team. We do have a fantastic team and that is one of the reasons, primary reasons our success. But what is also happening, John, is because there's a demand for applications, I'll just throw it out there. 750 million new applications are coming in the market in the next two years. That is more applications that have been developed in the entire 40 years history of IT. So just think about the productivity demands that are coming at developers. And then you also see the need to do so safely, meaning ship quickly, but ship safely. And yet 90 some percent of every application consists of open source components that are now on attack surface for criminals. And so typically our industry has had to say one or the other, okay, you can ship quickly but not safely, or you can ship safely, but it's not going to go fast. And one of the reasons I think Docker is where it is today is that we're able to offer both. We're able to unlock that you can ship quickly, safely using Docker, using the Docker toolchain, using integrations we have with all the wonderful partners here at CNCF that is unique. And that's a big reason why we're seeing the success we're seeing. >> And you're probably pleased with extensions this year. >> Yes. >> The performance of extensions that you launched at DockerCon '22. >> Yes. Well, extensions are part of that story and that developers have multiple tools. They want choice, developers like choice to be productive and Docker is part of that, but it's not the only solution. And so Docker extensions allow the monitoring providers and the observability and if you want a separate Kubernetes stack, like all of that flexibility, extensions allows. And again, offers the power and the innovation of this ecosystem to be used in a Docker development and context. >> Well, I want to get into some of the details of some of your products and how they're evolving. But first I want to get your thoughts on the trend line here that we reported at the opening segment. The hot story is WebAssembly, the Wasm, which really got a lot of traction or interest. People enthous about it. >> Interest, yeah. >> Lot of enthusiasm. Confidence we'll see how that evolves, but a lot of enthusiasm for sure. I've never seen something this hyped up since Envoy, in my opinion. So a lot of interest from developers. What is Wasm or WebAssembly is actually what it is, but Wasm is the codeword or nickname. What is Wasm? >> So in brief, WebAssembly is a new application type, full stop. And it's just enough of the components that you need and it's just a binary format that is very, very secure. And so it's lightweight, it's fast and secure. And so it opens up a lot of interesting use cases for developer, particularly on the edge. Another use case for Wasm is in the browser. Again, lightweight, fast, secure also. >> John: Sounds like an app server to me. >> And so we think it's a very, very interesting trend. And you ask, Okay, what's Docker's role in that? Well, Docker has been around eight years now, eight plus years, tens of millions developers using it. They've already made investments in skills, talent, automation, toolchains, pipelines. And Docker started with Linux containers as we know, then brought that same experience to Windows containers, then brought it to serverless functions. About 25% of Amazon Lambdas are OCI image containers. And so we were seeing that trend. We were also seeing the community actually without any prompting from us, start to fork and play with Docker and apply it to Wasm. And we're like, Huh, that's interesting. What if we helped get behind that trend, such that you changed just one line of a Docker file, now you're able to produce Wasm objects instead of Linux containers and just bring that same easy to use. >> So that's not a competition to Docker's? >> Not a competition at all. In fact, very complimentary. We showed off on Monday at the Wasm day, how in the same Docker compose application, multi-service application. One service is delivered via Linux container, Another service is delivered via Wasm. >> And Wasm is what? Multiple languages? 'Cause what is it? >> Yes. So the binary can be compiled from multiple languages. So RAS, JavaScript, on and on and on. At the end of the day, it's a smaller binary that provides a function, typically a single function that you can stand up and deploy on an edge. You can stand up and deploy on the server side or stand up and deploy on the browser. >> So from a container standpoint, from your customer standpoint, what a Linux container is is a similar thing to what a Wasm container is. >> They could implement the same function. That's right. Now a Linux container can have more capabilities that a function might not have, but that's. >> John: From a workflow standpoint. >> That's right. And that's more of a use case by use case standpoint. What we serve is we serve developers and we started out serving developers with Linux containers, then Windows containers, then Lambdas, now Wasm. Whatever other use case, what other application type comes along, we want to be there to serve developers. >> So one of the things I want to get your thoughts on, because this has come up in a couple CUBE interviews before, and we were talking before we came on camera, is developers want ease of use and simplicity. They don't want more steps to do things. They don't want things harder. >> That's right. So the classic innovation is reduce the time it takes to do something, reduce the steps, make it easier. That's a formula of success. >> Scott: That's right. >> When you start adding more toolchains into the mix, you get tool sprawl. So that's not really, that's antithesis to developer. So the argument is, okay, do I have to use a new tool chain for Wasm? Is that a fact or no? >> That's exactly right. That was what we were seeing and we thought, well, how can Docker help with this situation? And Docker can help by bringing the same existing toolchain that developers are already familiar with. The same automation, the same pipelines. And just by changing a line of Docker file, changing a single line of composed file, now they get the power of Wasm unlocked in the very same tools they were using before. >> So your position is, hey, don't adopt some toolchain for Wasm. You can just do it in line with Docker. >> No need to, no need to. We're providing it right there out of the box, ready for them. >> That's raise and extend, as they would say, build Microsoft strategy there. That's nice. Okay, so let's get back into like the secure trusted 'cause that was another theme at DockerCon. We covered that deeply. Software supply chain, I was commenting on my intro with Savannah and Lisa that at some point open source means so plentiful. You might not have to write code. You got to glue together. So as code proliferates, the question what's in there? >> That's right. This is what they call the software supply chain. You've been all over this. Where are we with this? Is it harder now? Is it easier? Was there progress? Take us through what's the state of the art. I think we're early on this one, John, in the industry because I think the realization of how much open source is inside a given app is just now hitting consciousness. And so the data we have is that for any given application, anywhere from 75 to 85% is actually not unique to the developer or the organization. It's open source components that they have put together. And it's really down to that last 15, 25%, which is their own unique code that they're adding on top of all this open source code. So right there, it's like, aha, that's a pretty interesting profile or distribution of value, which means those open source components, where are they finding them? How are they integrating them? How do they know those open source components are going to be supported and trusted and secured? And that's the challenge for us as an industry right now is to make it just obvious where to get the components, how safe they are, who's standing behind them, and how easy it is to assemble them into a working application. >> All right. So the question that I had specifically on security 'cause this had come up before. All good on the trusted and I think that message is evergreen. It's a north star. That's a north star for you. How are you making images more secure and how are you enabling organizations to identify security issues in containers? Can you share your strategy and thoughts on that particular point? >> Yes. So there's a range of things in the secure software supply chain and it starts with, are you starting with trusted open source components that you know have support, that you know are secured? So in Docker Hub today, we have 14 million applications, but a subset of that, we've worked with the upstream providers to basically designate as trusted open source content. So this is the Docker official images, Docker verified publisher images, Docker sponsored open source. And those different categories have levels of certification assurance that they must go through. Generate an SBOM, so you know what's inside that container. It has to be scanned by a scanning tool and those scanning results have to be made available. >> John: Are you guys scanning that? >> So we provide a scanner, they can use another scanner as long as they publish the results of that scan. And then the whole thing is signed. >> Are you publishing the results on your side too? >> Yeah, we published our results through an open database that's accessible to all. >> Free. >> Free, a hundred percent free. You come in and you can see every image on hub. >> So I'm a user, for free I can see security vulnerabilities that are out there that have been identified. >> By version, by layer, all the way through. And you can see tracking all the way back to the package that's upstream. So you know how to remediate and we provide recommendations on how to remediate that with the latest version. >> John: And you don't charge for that. >> We don't charge for that. We do not charge for that. And so that's the trusted upstream. >> So organization can look at the scan, they can look at the scan data and hopefully, what happens if they're not scanned? >> So we provide scanning tools both for the local environments for Docker Desktop, as well as for hub. So if you want to do your own scan, so for example, when you're that developer adding the 15, 25%, you got to scan your stuff as well. Not just leave it up to the already scanned components. And so we provide tools there. We also provide tools to track the packages that that developer might be including in their custom code, all the way back upstream to whatever MPM repo or what have you that they picked up. And then if there's a CVE 30 days later, we also track that as well. We say, Hey, that package was was safe 29 days ago, but today CVE just came out, better upgrade to the latest version and get that out there. So basically if you get down to it, it's like start with trusted components and then have observability not just on the moment. >> And scan all the time. >> Scan all the time and scanning gives you that observability and importantly not just at that moment, but through the lifecycle of the application, through lifecycle of the artifact. So end-to-end 24/7 observability of the state of your supply chain. That's what's key, John. >> That's the best practice. >> That's the key. That's the key. >> Awesome, I agree. That's great. Well, I'm glad we've dug into that's super important. Obviously organizations can get that scanning that's exceed the vulnerabilities, that can take action. That's going to be a big focus here for you, security. It's not going to stop, is it? >> It's never going to stop because criminals are incentive to keep attacking. And so it's the gift that keeps on giving, if you will. >> Okay, so let's get into some of the products. Docker Desktop seems to be doing well. Docker Hub has always been a staple of it. And how's that going? >> Yeah, Docker Hub has 18 million monthly actives hitting it and that's growing by double digits year over year. And what they're finding, going back to our previous thread, John, is that they're coming there for the trusted content. In fact, those three categories that I referenced earlier are about 2000 applications of the 14 million. And yet they represent 56% of the 15 billion downloads a month from Docker Hub. Meaning developers are identifying that, hey, I want trusted source. We raise those in the search results and we have a visual cue. And so that's the big driver of hub's growth right now, is I want trusted content, where do I go? I go to Hub, download that trusted open source and I'm ready to go. >> I have been seeing some chatter on the internet and some people's sharing that they're looking at other places, besides hub, to do some things. What's your message to folks out there around Docker Hub? Why Docker Hub and desktop together? 'Cause you mentioned the toolchain before, but those two areas, I know they've been around for a while, you continue to work on them. What's the message to the folks out there about stay with the hub? >> Sure. I mean the beauty of our ecosystem is that it's interoperable. The standards for build, share and run, we're all using them here at CNCF. So yes, there's other registries. What we would say is we have the 18 million monthly active that are pulling, we have the worldwide distribution that is 24/7 high, five nines reliability, and frankly, we're there to provide choice. And so yes, we have have our trusted content, but for example, the Tanzu apps, they also distribute through us. Red Hat applications also distribute through us because we have the reach and the distribution and offer developers choice of Dockers content, choice of Red Hats content, choice of VMware's, choice of Bitnami, so on so forth. So come to the hub for the distribution to reach and that the requirements we have for security that we put in place for our publishers, give users and publishers an extra degree of assurance. >> So the Docker Hub is an important part of the system? >> Scott: Yes, very much so. >> And desktop, what's new with desktop? >> So desktop of course is the other end of the spectrum. So if trusted components start up on Docker Hub, developers are pulling them down to the desktop to start assembling their application. And so the desktop gives that developer all the tools he or she needs to build that modern application. So you can have your build tooling, your debug tooling, your IDE sitting alongside there, your Docker run, your Docker compose up. And so the loop that we see happening is the dev will have a database they download from hub, a front-end, they'll add their code to it and they'll just rapidly iterate. They'll make a change, stand it up, do a unit test, and when they're satisfied do a git commit, off it goes into production. >> And your goal obviously is to have developers stay with Docker for their toolchain, their experience, make it their home base. >> And their trusted content. That's right. And the trusted content and the extensions are part of that. 'Cause the extensions provide complimentary tooling for that local experience. >> You guys have done an amazing job. I want to give you personal props. I've been following Docker from the beginning when they had the pivot, they sold the enterprise to Mirantis, went back to the roots, modernized, riding the wave. You guys are having a good time. I got to ask the question 'cause people always want to know 'cause open source is about transparency. How you guys making your money? Business is good. How's that work and what was the lucky, what was the not lucky strike, but what was the aha moment? What was the trigger that just made you just kick in this new monetization growth wave? >> So the monetization is per seat, per developer seat. And that changed in November 2019. We were pricing on the server side before, and as you said, we sold that off. And what changed is some of the trends we were talking about that the realization by all organizations that they had to become software companies. And Docker provided the productivity in an engineered desktop product and the trusted content, it provided the productivity safely to developers. And frankly then we priced it at a rate that is very reasonable from an economic standpoint. If you look at developer productivity, developers are paid anywhere from 150 to 300 to 400, 500,000 even higher. >> But when you're paying your developers that much, then productivity is a premium. And what we were asking for from companies from a licensing standpoint was really a modest relative to the making those developers product. >> It's not like Oracle. I mean talk about extracting the value out of the customer. But your point is your positioning is always stay quarter of the open source, but for companies that adopt the structural change to be developer first, a software company, there's a premium to pay because you devalue there. >> And need the tooling to roll it out at scales. So the companies are paying us. They're rolling it out to tens of thousand developers, John. So they need management, they need visibility, they need guardrails that are all around the desktop. So, but just to put a stat on it, so to your point about open source and the freemium wheel working, of our 13 million Docker accounts, 12 are free, about a million are paid for accounts. And that's by design because the open source. >> And you're not gouging developers per se, it's just, not gouging anyone, but you're not taking money out of their hands. It's the company. >> If the company is paying for their productivity so that they can build safely. >> More goodness more for the developer. >> That's right. That's right. >> Gouging would be more like the Oracle strategy. Don't comment. You don't need to comment. I keep saying that, but it's not like you're taxing. It's not a heavy. >> No, $5 a month, $9 a month, $24 a month depending on level. >> But I think the big aha to me and in my opinion is that you nailed the structural change culturally for a company. If they adopt the software ecosystem approach for transforming their business, they got to pay for it. So like a workflow, it's a developer. >> It's another tool. I mean, do they pay for their spreadsheet software? Do they pay for their back office ERP software? They do >> That's my point. >> to make those people popular or sorry, make those people successful, those employees successful. This is a developer tool to make developer successful. >> It's a great, great business model. Congratulations. What's next for you guys? What are you looking for? You just had your community events, you got DockerCon coming up next year. What's on the horizon for you? Put a plugin for the company. What are you looking for? Hiring? >> Yeah, so we're growing like gangbusters. We grew from 60 with the reset. We're now above 300 and we're continuing to grow despite this economic climate. Like our customers are very much investing in software capabilities. So that means they're investing in Docker. So we're looking for roles across the board, software engineers, product managers, designers, marketing, sales, customer success. So if you're interested, please reach out. The next year is going to be really interesting because we're bringing to market products that are doubling down on these areas, doubling down a developer productivity, doubling down on safety to make it even more just automatic that developers just build so they don't have to think about it. They don't need a new tool just to be safer. We hinted a bit about automating SBOM creation. You can see more of that pull through. And in particular, developers want to make the right decision. Everyone comes to work wanting to make the right decision. But what they often lack is context. They often lack like, well, is this bit of code safe or not? Or is this package that I just downloaded over here safe or not? And so you're going to see us roll out additional capabilities that give them very explicit contextual guidance of like, should you use this or not? Or here's a better version over here, a safer version over there. So stay tuned for some exciting stuff. >> It's going to be a massive developer growth wave coming even bigger we've ever seen. Final questions just while I got you here. Where do you see WebAssembly, Wasm going? If you had to throw a dart at the board out a couple years, what does it turn into? >> Yeah, so I think it's super exciting. Super exciting, John. And there's three use cases today. There's browser, there's edge, and there's service side in the data center of the cloud. We see the edge taking off in the next couple years. It's just such a straight line through from what they're doing today and the value that standing up a single service on the edge go. The service side needs some work on the Wasm runtime. The Wasm runtime is not multi-threaded today. And so there's some deep, deep technical work that's going on. The community's doing a fantastic job, but that'll take a while to play through. Browsers also making good progress. There's a component model that Wasm's working on that'll really ignite the industry. That is going to take another couple years as well. So I'd say let's start with the edge use case. Let's get everyone excited about that value proposition. And these other two use cases will come along. >> It'll all work itself out in the wash as open source always does. Scott Johnston, the Chief Executive Officer at Docker. Took over at the reset, kicking butt and taking names. Congratulations. You guys are doing great. Continue to power the developer movement. Thanks for coming on. >> John, thanks so much. Pleasure to be here. >> We're bringing you all the action here. Extracting the signal from the noise. I'm John Furrier, day one of three days of wall-to-wall live coverages. We'll be back for our next guest after this short break. (gentle music)

Published Date : Oct 26 2022

SUMMARY :

and the center of the John, thanks for the invite. Congratulations, you and nurturing of the ecosystem Others are coming in the market. are right in the middle of So you have millions of and as the market's changing, They vote with their code. it's not IT serves the The company is the application, not just on the side, that IT is not a department, This is just the beginning. and that is one of the reasons, And you're probably pleased that you launched at DockerCon '22. And again, offers the on the trend line here that we reported but Wasm is the codeword or nickname. And it's just enough of the and just bring that same easy to use. how in the same Docker deploy on the server side is a similar thing to They could implement the same function. and we started out serving So one of the things I So the classic innovation So the argument is, okay, The same automation, the same pipelines. So your position is, hey, don't adopt We're providing it right into like the secure trusted And so the data we have is So the question that I had in the secure software supply chain the results of that scan. that's accessible to all. You come in and you can that are out there that all the way through. And so that's the trusted upstream. not just on the moment. of the state of your supply chain. That's the key. that's exceed the vulnerabilities, And so it's the gift that into some of the products. And so that's the big driver What's the message to the folks out there and that the requirements And so the loop that we is to have developers And the trusted content and the Docker from the beginning And Docker provided the productivity relative to the making is always stay quarter of the open source, And need the tooling It's the company. If the company is paying That's right. like the Oracle strategy. No, $5 a month, $9 a month, $24 a month is that you nailed the structural change I mean, do they pay for to make those people popular What's on the horizon for you? so they don't have to think about it. the board out a couple years, and the value that standing up Took over at the reset, Pleasure to be here. Extracting the signal from the noise.

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David Hatfield, Lacework | AWS re:Inforce 2022


 

(upbeat music) >> We're back in Boston, theCUBE's coverage of Re:Inforce 2022. My name is Dave Vellante. Dave Hatfield is here. He's the co-CEO of Lacework. Dave, great to see again. Hat. >> Thanks Dave. >> Do you still go by Hat? >> Hat is good for me. (Dave V laughing) >> All right cool. >> When you call me David, I'm in trouble for something. (Dave V Laughing) So just call me Hat for now. >> Yeah, like my mom, David Paul. >> Exactly. >> All right. So give us the update. I mean, you guys have been on a tear. Obviously the Techlash, >> Yep. >> I mean, a company like yours, that has raised so much money. You got to be careful. But still, I'm sure you're not taking the foot off the gas. What's the update? >> Yeah no. We were super focused on our mission. We want to de deliver a cloud security for everybody. Make it easier for developers and builders, to do their thing. And we're fortunate to be in a situation, where people are in the early innings of moving into the cloud, you know. So our customers, largely digital natives. And now increasingly cloud migrants, are recognizing that in order to build fast, you know, in the cloud, they need to have a different approach to security. And, you know, it used to be that you're either going be really secure or really fast. And we wanted to create a platform that allowed you to have both. >> Yeah. So when you first came to theCUBE, you described it. We are the first company. And at the time, I think you were the only company, thinking about security as a data problem. >> Yeah. >> Explain what that means. >> Well, when you move to the cloud, you know, there's literally a quintillion data sets, that are out there. And it's doubling every several days or whatever. And so it creates a massive problem, in that the attack surface grows. And different than when you're securing a data center or device, where you have a very fixed asset, and you kind of put things around it and you kind of know how to do it. When you move to the shared ephemeral massive scale environment, you can't write rules, and do security the way you used to do it, for a data centers and devices. And so the insight for us was, the risk was the data, the upside was the data, you know? And so if you can harness all of this data, ingest it, process it, contextualize it, in the context of creating a baseline of what normal is for a company. And then monitor it constantly in real time. Figure out, you know, identify abnormal activity. You can deliver a security posture for a company, unlike anything else before. Because it used to be, you'd write a rule. You have a known adversary or a bad guy that's out there, and you constantly try and keep up with them for a very specific attack service. But when you move to the cloud, the attack service is too broad. And so, the risk of the massive amount of data, is also the solution. Which is how do you harness it and use it with machine learning and AI, to solve these problems. >> So I feel like for CISOs, the cloud is now becoming the first line of defense. >> Yep. The CISOs is now the second line. Maybe the auditing is the third line. I don't know. >> Yeah. >> But, so how do you work with AWS? You mentioned, you know, quadrillion. We heard, I think it was Steven Schmidt, who talked about in his keynote. A quadrillion, you know, data points of a month or whatever it was. That's 15 zeros. Mind boggling. >> Yeah. >> How do you interact with AWS? You know, where's your data come from? Are you able to inspect that AWS data? Is it all your own kind of first party data? How does that all work? >> Yeah, so we love AWS. I mean we ultimately, we started out our company building our own service, you know, on AWS. We're the first cloud native built on the cloud, for the cloud, leveraging data and harnessing it. So AWS enabled us to do that. And partners like Snowflake and others, allowed us to do that. But we are a multi-cloud solution too. So we allow builders and customers, to be able to have choice. But we'd go deep with AWS and say, the shared responsibility model they came up with. With partners and themselves to say, all right, who ultimately owns security? Like where is the responsibility? And AWS does a great job on database storage, compute networking. The customer is responsible for the OS, the platform, the workloads, the applications, et cetera, and the data. And that's really where we come in. And kind of help customers secure their posture, across all of their cloud environments. And so we take a cloud trail data. We look at all of the network data. We look at configuration data. We look at rules based data and policies, that customers might have. Anything we can get our hands on, to be able to ingest into our machine learning models. And everybody knows, the more data you put into a machine learning model, the finer grain it's going to be. The more insightful and the more impactful it's going to be. So the really hard computer science problem that we set out to go do seven years ago, when we founded the company, was figure out a way to ingest, process, and contextualize mass amounts of data, from multiple streams. And the make sense out of it. And in the traditional way of protecting customers' environments, you know, you write a rule, and you have this linear sort of connection to alerts. And so you know, if you really want to tighten it down and be really secure, you have thousands of alerts per day. If you want to move really fast and create more risk and exposure, turn the dial the other way. And you know, we wanted to say, let's turn it all the way over, but maintain the amount of alerts, that really are only the ones that they need to go focus on. And so by using machine learning and artificial intelligence, and pulling all these different disparate data systems into making sense of them, we can take, you know, your alert volume from thousands per day, to one or two high fidelity critical alerts per day. And because we know the trail, because we're mapping it through our data graph, our polygraph data platform, the time to remediate a problem. So figure out the needle in the haystack. And the time to remediate is 90, 95% faster, than what you have to do on your own. So we want to work with AWS, and make it really easy for builders to use AWS services, and accelerate their consumption of them. So we were one of the first to really embrace Fargate and Graviton. We're embedded in Security Hub. We're, you know, embedded in all of the core platforms. We focus on competencies, you know. So, you know, we got container competency. We've got security and compliance competencies. And we really just want to continue to jointly invest with AWS. To deliver a great customer outcome and a really integrated seamless solution. >> I got a lot to unpack there. >> Okay. >> My first question is, what you just described, that needle in the haystack. You're essentially doing that in near real time? >> Yep. >> Or real time even, with using AI inferencing. >> Yeah. >> Describe it a little better. >> You're processing all of this data, you know, how do you do so efficiently? You know. And so we're the fastest. We do it in near real time for everything. And you know, compared to our competitors, that are doing, you know, some lightweight side scanning technology, and maybe they'll do a check or a scan once a day or twice a day. Well, the adversaries aren't sleeping, you know, over the other period of time. So you want to make it as near real time as you can. For certain applications, you know, you get it down into minutes. And ideally over time, you want to get it to actual real time. And so there's a number of different technologies that we're deploying, and that we're putting patents around. To be able to do as much data as you possibly can, as fast as you possibly can. But it varies on the application of the workload. >> And double click in the technology. >> Yeah. >> Like tell me more about it. What is it? Is it a purpose-built data store? >> Yeah. Is it a special engine? >> Yeah. There's two primary elements to it. The first part is the polygraph data platform. And this is this ingestion engine, the processing engine, you know, correlation engine. That has two way APIs, integrates into your workflows, ingests as much data as we possibly can, et cetera. And unifies all the data feeds that you've got. So you can actually correlate and provide context. And security now in the cloud, and certainly in the future, the real value is being able to create context and correlate data across the board. And when you're out buying a bunch of different companies, that have different architectures, that are all rules based engines, and trying to stitch them together, they don't talk to each other. And so the hard part first, that we wanted to go do, was build a cloud native platform, that was going to allow us to build applications, that set on top of it. And that, you know, handled a number of different security requirements. You know, behavior based threat detection, obviously is one of the first services that we offered, because we're correlating all this data, and we're creating a baseline, and we're figuring out what normal is. Okay, well, if your normal behavior is this. What's abnormal? So you can catch not only a known bad threat, you know, with rules, et cetera, that are embedded into our engines, but zero day threats and unknown unknowns. Which are the really scary stuff, when you're in the cloud. So, you know, we've got, you know, application, you know, for behavioral threat detection. You have vulnerability management, you know. Where you're just constantly figuring out, what vulnerabilities do I have across my development cycle and my run time cycle, that I need to be able to keep up on, and sort of patch and remediate, et cetera. And then compliance. And as you're pulling all these data points in, you want to be able to deliver compliance reports really efficiently. And the Biden Administration, you know, is issuing, you know, all of these, you know, new edicts for regulations. >> Sure. Obviously countries in, you know, in Europe. They have been way ahead of the US, in some of these regulations. And so they all point to a need for continuous monitoring of your cloud environment, to ensure that you're, you know, in real time, or near real time complying with the environments. And so being able to hit a button based on all of this data and, you know, deliver a compliance report for X regulation or Y regulation, saves a lot of time. But also ensures customers are secure. >> And you mentioned your multi-cloud, so you started on AWS. >> Yeah. >> My observation is that AWS isn't out trying to directly, I mean, they do some monetization of their security, >> Yep. >> But it's more like security here it is, you know. Use it. >> Yeah. >> It comes with the package. Whereas for instance, take Microsoft for example, I mean, they have a big security business. I mean, they show up in the spending surveys. >> Yeah. >> Like wow, off the charts. So sort of different philosophies there. But when you say you're Multicloud, you're saying, okay, you run on AWS. Obviously you run on Azure. You run on GCP as well. >> Yeah. Yep. >> We coin this term, Supercloud, Dave. It's it's like Multicloud 2.0. The idea is it's a layer above the clouds, that hides the underlying complexity. >> Yep. >> You mentioned Graviton. >> Yep. >> You worry about Graviton. Your customer don't, necessarily. >> We should be able to extract that. >> Right. But that's going to be different than what goes on Microsoft. With Microsoft primitives or Google primitives. Are you essentially building a Supercloud, that adds value. A layer, >> Yeah. >> on top of those Hyperscalers. >> Yeah. >> Or is it more, we're just going to run within each of those individual environments. >> Yeah. No we definitely want to build the Security OS, you know, that sort of goes across the Supercloud, as you talk about. >> Yeah. >> I would go back on one thing that you said, you know, if you listen to Andy or Adam now, talk about AWS services, and all the future growth that they have. I mean, security is job one. >> Yeah. Right, so AWS takes security incredibly seriously. They need to. You know, they want to be able to provide confidence to their customers, that they're going to be able to migrate over safely. So I think they do care deeply it. >> Oh, big time. >> And are delivering a number of services, to be able to do it for their customers,. Which is great. We want to enhance that, and provide Multicloud flexibility, deeper dives on Kubernetes and containers, and just want to stay ahead, and provide an option for companies. You know, when you're operating in AWS, to have better or deeper, more valuable, more impactful services to go layer on top. >> I see. >> And then provide the flexibility, like you said, of, hey look, I want to have a consistent security posture across all of my clouds. If I choose to use other clouds. And you don't, the schema are different on all three. You know, all of the protocols are different, et cetera. And so removing all of that complexity. I was just talking with the CISO at our event last night, we had like 300 people at this kind of cocktail event. Boston's pretty cool in the summertime. >> Yeah. Boston in July is great. >> It's pretty great. They're like going, look, we don't want to hire a Azure specialist, and a AWS specialist, and you know, a GCP specialist. We don't want to have somebody that is deep on just doing container security, or Kubernetes security. Like we want you to abstract all of that. Make sense of it. Stay above it. Continue to innovate. So we can actually do what we want to do. Which is, we want to build. We want to build fast. Like the whole point here, is to enable developers to do their job without restriction. And they intuitively want to have, and build secure applications. And, you know, because they recognize the importance of it. But if it slows them down. They're not going to do it. >> Right. >> And so we want to make that as seamless as possible, on top of AWS. So their developers feel confident. They can move more and more applications over. >> So to your point about AWS, I totally agree. I mean, security's job one. I guess the way I would say it is, from a monetization standpoint. >> Yeah. >> My sense is AWS, right now anyway, is saying we want the ecosystem, >> Yeah. >> to be able to monetize. >> Yeah. >> We're going to leave that meat on the bone for those guys. Whereas Microsoft is, they sometimes, they're certainly competitive with the ecosystem, sometimes. End point. >> Yeah. >> They compete with CrowdStrike. There's no question about it. >> Yeah. >> Are they competitive with you in some cases? Or they're not there yet. Are you different. >> Go talk to George, about what he thinks about CrowdStrike and I, versus Microsoft. (Dave V laughing) >> Well, yeah. (Dave H laughing) A good point in terms of the depth of capability. >> Yeah. >> But there's definitely opportunities for the ecosystem there as well. >> Yeah. But I think on certain parts of that, there are more, there's higher competitiveness, than less. I think in the cloud, you know, having flexibility and being open, is kind of core to the cloud's premise. And I think all three of the Hyperscalers, want to provide a choice for customers. >> Sure. >> And they want to provide flexibility. They obviously, want to monetize as much as they possibly can too. And I think they have varying strategies of those. And I do think AWS is the most open. And they're also the biggest. And I think that bodes well for what the marketplace really wants. You know, if you are a customer, and you want to go all in for everything, with one cloud. All right, well then maybe you use their security stack exclusively. But that's not the trend on where we're going. And we're talking about a $154 billion market, growing at, you know, 15% for you. It's a $360 billion market. And one of the most fragmented in tech. Customers do want to consolidate on platforms. >> Absolutely. >> If they can consolidate on CSPs, or they consolidate on the Supercloud, I'm going to steal that from you, with the super cloud. You know, to be able to, you know, have a consistent clarity posture, for all of your workloads, containers, Kubernetes, applications, across multiple clouds. That's what we think customers want. That's what we think customers need. There's opportunity for us to build a really big, iconic security business as well. >> I'm going to make you laugh. Because, so AWS doesn't like the term Supercloud. And the reason is, because it implies that they're the infrastructure, kind of commodity layer. And my response is, you'll appreciate this, is Pure Storage has 70% gross margin. >> Yeah. Yep. >> Right. Look at Intel. You've got Graviton. You control, you can have Intel, like gross margin. So maybe, your infrastructure. But it's not necessarily commodity, >> Yeah. >> But it leaves, to me, it leaves the ecosystem value. Companies like Lacework. >> Amazon offers 220 something services, for customers to make their lives easier. There's all kinds of ways, where they're actually focusing on delivering value, to their customers that, you know, is far from commodity and always will be. >> Right. >> I think when it comes to security, you're going to have, you're going to need security in your database. Your storage. Your network compute. They do all of that, you know, monetize all of that. But customers also want to, you know, be able to have a consistent security posture, across the Supercloud. You know, I mean, they don't have time. I think security practitioners, and security hiring in general, hasn't had unemployment for like seven or 10 years. It's the hardest place to find quality people. >> Right. >> And so our goal, is if we can up level and enable security practitioners, and DevSecOps teams, to be able to do their job more efficiently, it's a good thing for them. It's a win for them. And not having to be experts, on all of these different environments, that they're operating in. I think is really important. >> Here's the other thing about Supercloud. And I think you'll appreciate this. You know, Andreesen says, all companies are software companies. Well, all companies are becoming SAS and Cloud companies. >> Yeah. >> So you look at Capital One. What they're doing with on Snowflake. You know, Goldman what they're doing with AWS. Oracle by Cerner, you know that. So industries, incumbents, are building their own Superclouds. They don't want to deal with all this crap. >> Yeah. >> They want to add their own value. Their own tools. Their own software. And their own data. >> Yeah. >> And actually serve their specific vertical markets. >> Yeah. A hundred percent. And they also don't want tools, you know. >> Right. >> I think when you're in the security business. It's so fragmented, because you had to write a rule for everything, and they were super nuanced. When you move to a data driven approach, and you actually have a platform, that removes the need to actually have very nuanced, specific expertise across all these different. Because you're combining it into your baseline and understanding it. And so, customers want to move from, you know, one of the biggest banks in North America, has 550 different point solutions for security. Thousands of employees to go manage all of this. They would love to be able to consolidate around a few platforms, that integrate the data flows, so they can correlate value across it. And this platform piece is really what differentiates our approach. Is that we already have that built. And everybody else is sort of working backwards from Legacy approaches, or from a acquired companies. We built it natively from the ground up. Which we believe gives us an advantage for our customers. An advantage of time to market speed, efficacy, and a much lower cost. Because you can get rid of a bunch of point solutions in the process. >> You mentioned Devs. Did you, you know, that continuous experience across clouds. >> Yep. >> Do you have like the equivalent of a Super PAs layer, that is specific to your use case? Or are you kind of using, I mean, I know you use off the shelf tooling, >> Yep. >> you allow your developers to do so, but is, is the developer experience consistent across the clouds? That's really what I'm asking? >> Well, I think it is. I mean, I was talking to another CEO of a company, you know, on the floor here, and it's focusing on the build side. You know we focus on both the build and the run time. >> Right. >> And we were talking about, you know, how many different applications, or how fragmented the developer experience is, with all the different tools that they have. And it's phenomenal. I mean, like this, either through acquisition or by business unit. And developers, like to have choice. Like they don't like to be told what to do or be standardized, you know, by anybody. Especially some compliance organization or security organization. And so, it's hard for them to have a consistent experience, that they're using a bunch of different tools. And so, yeah. We want to be able to integrate into whatever workload, a workflow a customer uses, in their Dev cycle, and then provide consistent security on top of it. I mean, for our own company, you know, we got about a thousand people. And a lot of them are developers. We want to make it as consistent as we possibly can, so they can build code, to deliver security efficacy, and new applications and new tools for us. So I think where you can standardize and leverage a platform approach, it's always going to be better. But the reality is, especially in large existing companies. You know, they've got lots of different tools. And so you need to be able to set above it. Integrate with it and make it consistent. And security is one of those areas, where having a consistent view, a consistent posture, a consistent read, that you can report to the board, and know that your efficacy is there. Whatever environment you're in. Whatever cloud you're on. Is super, super critical. >> And in your swim lane, you're providing that consistency, >> Yep. >> for Devs. But you're right. You've got to worry about containers. You got to worry about the run time. You got to worry about the platform. The DevSecOps team is, you know, becoming the new line of defense, right? I mean, security experts. >> Absolutely. Well, we have one customer, that we just have been working with for four years ago. And it's, you know, a Fortune, a Global 2000 company. Bunch of different industries grew through acquisition, et cetera. And four years ago, their CTO said, we're moving to the cloud. Because we want to drive efficiency and agility, and better service offerings across the board. And so he has engineering. So he has Dev, you know. He has operations. And he has security teams. And so organizationally, I think that'll be the model, as companies do follow entries in to sort of, you know, quote. Become software companies and move on their digital journeys. Integrating the functions of DevSecOps organizationally, and then providing a platform, and enabling platform, that makes their jobs easier for each of those personas. >> Right. >> Is what we do. You want to enable companies to shift left. And if you can solve the problems in the code, on the front end, you know, before it gets out on the run time. You're going to solve, you know, a lot of issues that exist. Correlating the data, between what's happening in your runtime, and what's happening in your build time, and being able to fix it in near realtime. And integrate with those joint workflows. We think is the right answer. >> Yeah. >> Over the long haul. So it's a pretty exciting time. >> Yeah. Shift left, ops team shield right. Hat, great to see you again. >> Good to see you, Dave. >> Thanks so much for coming on theCUBE. >> Thanks a lot. >> All Right. Keep it right there. We'll be back. Re:Inforce 2022. You're watching theCUBE from Boston. (calming music)

Published Date : Jul 27 2022

SUMMARY :

He's the co-CEO of Lacework. Hat is good for me. When you call me David, I mean, you guys have been on a tear. You got to be careful. of moving into the cloud, you know. And at the time, I think and do security the way you used to do it, the first line of defense. The CISOs is now the second line. You mentioned, you know, quadrillion. And so you know, what you just described, with using AI inferencing. And you know, compared to our competitors, What is it? Yeah. And the Biden Administration, you know, And so they all point to a need And you mentioned your security here it is, you know. the spending surveys. But when you say you're Multicloud, that hides the underlying complexity. You worry about Graviton. Are you essentially building a Supercloud, Or is it more, we're just going to run you know, that sort of you know, if you listen to that they're going to be to be able to do it for their customers,. And you don't, the schema and you know, a GCP specialist. And so we want to make I guess the way I would say it is, meat on the bone for those guys. They compete with CrowdStrike. with you in some cases? Go talk to George, the depth of capability. for the ecosystem there as well. I think in the cloud, you know, and you want to go all in for everything, You know, to be able to, you know, I'm going to make you laugh. You control, you can have But it leaves, to me, it to their customers that, you know, They do all of that, you know, And not having to be experts, And I think you'll appreciate this. So you look at Capital One. And their own data. And actually serve their And they also don't want tools, you know. to move from, you know, You mentioned Devs. you know, on the floor here, And we were talking about, you know, The DevSecOps team is, you know, And it's, you know, a Fortune, on the front end, you know, Over the long haul. Hat, great to see you again. Keep it right there.

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Breaking Analysis: AWS re:Inforce marks a summer checkpoint on cybersecurity


 

>> From theCUBE Studios in Palo Alto and Boston bringing you data driven insights from theCUBE and ETR. This is Breaking Analysis with Dave Vellante. >> After a two year hiatus, AWS re:Inforce is back on as an in-person event in Boston next week. Like the All-Star break in baseball, re:Inforce gives us an opportunity to evaluate the cyber security market overall, the state of cloud security and cross cloud security and more specifically what AWS is up to in the sector. Welcome to this week's Wikibon cube insights powered by ETR. In this Breaking Analysis we'll share our view of what's changed since our last cyber update in May. We'll look at the macro environment, how it's impacting cyber security plays in the market, what the ETR data tells us and what to expect at next week's AWS re:Inforce. We start this week with a checkpoint from Breaking Analysis contributor and stock trader Chip Simonton. We asked for his assessment of the market generally in cyber stocks specifically. So we'll summarize right here. We've kind of moved on from a narrative of the sky is falling to one where the glass is half empty you know, and before today's big selloff it was looking more and more like glass half full. The SNAP miss has dragged down many of the big names that comprise the major indices. You know, earning season as always brings heightened interest and this time we're seeing many cross currents. It starts as usual with the banks and the money centers. With the exception of JP Morgan the numbers were pretty good according to Simonton. Investment banks were not so great with Morgan and Goldman missing estimates but in general, pretty positive outlooks. But the market also shrugged off IBM's growth. And of course, social media because of SNAP is getting hammered today. The question is no longer recession or not but rather how deep the recession will be. And today's PMI data was the weakest since the start of the pandemic. Bond yields continue to weaken and there's a growing consensus that Fed tightening may be over after September as commodity prices weaken. Now gas prices of course are still high but they've come down. Tesla, Nokia and AT&T all indicated that supply issues were getting better which is also going to help with inflation. So it's no shock that the NASDAQ has done pretty well as beaten down as tech stocks started to look oversold you know, despite today's sell off. But AT&T and Verizon, they blamed their misses in part on people not paying their bills on time. SNAP's huge miss even after guiding lower and then refusing to offer future guidance took that stock down nearly 40% today and other social media stocks are off on sympathy. Meta and Google were off, you know, over 7% at midday. I think at one point hit 14% down and Google, Meta and Twitter have all said they're freezing new hires. So we're starting to see according to Simonton for the first time in a long time, the lower income, younger generation really feeling the pinch of inflation. Along of course with struggling families that have to choose food and shelter over discretionary spend. Now back to the NASDAQ for a moment. As we've been reporting back in mid-June and NASDAQ was off nearly 33% year to date and has since rallied. It's now down about 25% year to date as of midday today. But as I say, it had been, you know much deeper back in early June. But it's broken that downward trend that we talked about where the highs are actually lower and the lows are lower. That's started to change for now anyway. We'll see if it holds. But chip stocks, software stocks, and of course the cyber names have broken those down trends and have been trading above their 50 day moving averages for the first time in around four months. And again, according to Simonton, we'll see if that holds. If it does, that's a positive sign. Now remember on June 24th, we recorded a Breaking Analysis and talked about Qualcomm trading at a 12 X multiple with an implied 15% growth rate. On that day the stock was 124 and it surpassed 155 earlier this month. That was a really good call by Simonton. So looking at some of the cyber players here SailPoint is of course the anomaly with the Thoma Bravo 7 billion acquisition of the company holding that stock up. But the Bug ETF of basket of cyber stocks has definitely improved. When we last reported on cyber in May, CrowdStrike was off 23% year to date. It's now off 4%. Palo Alto has held steadily. Okta is still underperforming its peers as it works through the fallout from the breach and the ingestion of its Auth0 acquisition. Meanwhile, Zscaler and SentinelOne, those high flyers are still well off year to date, with Ping Identity and CyberArk not getting hit as hard as their valuations hadn't run up as much. But virtually all these tech stocks generally in cyber issues specifically, they've been breaking their down trend. So it will now come down to earnings guidance in the coming months. But the SNAP reaction is quite stunning. I mean, the environment is slowing, we know that. Ad spending gets cut in that type of market, we know that too. So it shouldn't be a huge surprise to anyone but as Chip Simonton says, this shows that sellers are still in control here. So it's going to take a little while to work through that despite the positive signs that we're seeing. Okay. We also turned to our friend Eric Bradley from ETR who follows these markets quite closely. He frequently interviews CISOs on his program, on his round tables. So we asked to get his take and here's what ETR is saying. Again, as we've reported while CIOs and IT buyers have tempered spending expectations since December and early January when they called for an 8% plus spending growth, they're still expecting a six to seven percent uptick in spend this year. So that's pretty good. Security remains the number one priority and also is the highest ranked sector in the ETR data set when you measure in terms of pervasiveness in the study. Within security endpoint detection and extended detection and response along with identity and privileged account management are the sub-sectors with the most spending velocity. And when you exclude Microsoft which is just dominant across the board in so many sectors, CrowdStrike has taken over the number one spot in terms of spending momentum in ETR surveys with CyberArk and Tanium showing very strong as well. Okta has seen a big dropoff in net score from 54% last survey to 45% in July as customers maybe put a pause on new Okta adoptions. That clearly shows in the survey. We'll talk about that in a moment. Look Okta still elevated in terms of spending momentum, but it doesn't have the dominant leadership position it once held in spend velocity. Year on year, according to ETR, Tenable and Elastic are seeing the biggest jumps in spending momentum, with SailPoint, Tanium, Veronis, CrowdStrike and Zscaler seeing the biggest jump in new adoptions since the last survey. Now on the downside, SonicWall, Symantec, Trellic which is McAfee, Barracuda and TrendMicro are seeing the highest percentage of defections and replacements. Let's take a deeper look at what the ETR data tells us about the cybersecurity space. This is a popular view that we like to share with net score or spending momentum on the Y axis and overlap or pervasiveness in the data on the X axis. It's a measure of presence in the data set we used to call it market share. With the data, the dot positions, you see that little inserted table, that's how the dots are plotted. And it's important to note that this data is filtered for firms with at least 100 Ns in the survey. That's why some of the other ones that we mentioned might have dropped off. The red dotted line at 40% that indicates highly elevated spending momentum and there are several firms above that mark including of course, Microsoft, which is literally off the charts in both dimensions in the upper right. It's quite incredible actually. But for the rest of the pack, CrowdStrike has now taken back its number one net score position in the ETR survey. And CyberArk and Okta and Zscaler, CloudFlare and Auth0 now Okta through the acquisition, are all above the 40% mark. You can stare at the data at your leisure but I'll just point out, make three quick points. First Palo Alto continues to impress and as steady as she goes. Two, it's a very crowded market still and it's complicated space. And three there's lots of spending in different pockets. This market has too many tools and will continue to consolidate. Now I'd like to drill into a couple of firms net scores and pick out some of the pure plays that are leading the way. This series of charts shows the net score or spending velocity or granularity for Okta, CrowdStrike, Zscaler and CyberArk. Four of the top pure plays in the ETR survey that also have over a hundred responses. Now the colors represent the following. Bright red is defections. We're leaving the platform. The pink is we're spending less, meaning we're spending 6% or worse. The gray is flat spend plus or minus 5%. The forest green is spending more, i.e, 6% or more and the lime green is we're adding the platform new. That red dotted line at the 40% net score mark is the same elevated level that we like to talk about. All four are above that target. Now that blue line you see there is net score. The yellow line is pervasiveness in the data. The data shown in each bar goes back 10 surveys all the way back to January 2020. First I want to call out that all four again are seeing down trends in spending momentum with the whole market. That's that blue line. They're seeing that this quarter, again, the market is off overall. Everybody is kind of seeing that down trend for the most part. Very few exceptions. Okta is being hurt by fewer new additions which is why we highlighted in red, that red dotted area, that square that we put there in the upper right of that Okta bar. That lime green, new ads are off as well. And the gray for Okta, flat spending is noticeably up. So it feels like people are pausing a bit and taking a breather for Okta. And as we said earlier, perhaps with the breach earlier this year and the ingestion of Auth0 acquisition the company is seeing some friction in its business. Now, having said that, you can see Okta's yellow line or presence in the data set, continues to grow. So it's a good proxy from market presence. So Okta remains a leader in identity. So again, I'll let you stare at the data if you want at your leisure, but despite some concerns on declining momentum, notice this very little red at these companies when it comes to the ETR survey data. Now one more data slide which brings us to our four star cyber firms. We started a tradition a few years ago where we sorted the ETR data by net score. That's the left hand side of this graphic. And we sorted by shared end or presence in the data set. That's the right hand side. And again, we filtered by companies with at least 100 N and oh, by the way we've excluded Microsoft just to level the playing field. The red dotted line signifies the top 10. If a company cracks the top 10 in both spending momentum and presence, we give them four stars. So Palo Alto, CrowdStrike, Okta, Fortinet and Zscaler all made the cut this time. Now, as we pointed out in May if you combined Auth0 with Okta, they jumped to the number two on the right hand chart in terms of presence. And they would lead the pure plays there although it would bring down Okta's net score somewhat, as you can see, Auth0's net score is lower than Okta's. So when you combine them it would drag that down a little bit but it would give them bigger presence in the data set. Now, the other point we'll make is that Proofpoint and Splunk both dropped off the four star list this time as they both saw marked declines in net score or spending velocity. They both got four stars last quarter. Okay. We're going to close on what to expect at re:Inforce this coming week. Re:Inforce, if you don't know, is AWS's security event. They first held it in Boston back in 2019. It's dedicated to cloud security. The past two years has been virtual and they announced that reinvent that it would take place in Houston in June, which everybody said, that's crazy. Who wants to go to Houston in June and turns out nobody did so they postponed the event, thankfully. And so now they're back in Boston, starting on Monday. Not that it's going to be much cooler in Boston. Anyway, Steven Schmidt had been the face of AWS security at all these previous events as the Chief Information Security Officer. Now he's dropped the I from his title and is now the Chief Security Officer at Amazon. So he went with Jesse to the mothership. Presumably he dropped the I because he deals with physical security now too, like at the warehouses. Not that he didn't have to worry about physical security at the AWS data centers. I don't know. Anyway, he and CJ Moses who is now the new CISO at AWS will be keynoting along with some others including MongoDB's Chief Information Security Officer. So that should be interesting. Now, if you've been following AWS you'll know they like to break things down into, you know, a couple of security categories. Identity, detection and response, data protection slash privacy slash GRC which is governance, risk and compliance, and we would expect a lot more talk this year on container security. So you're going to hear also product updates and they like to talk about how they're adding value to services and try to help, they try to help customers understand how to apply services. Things like GuardDuty, which is their threat detection that has machine learning in it. They'll talk about Security Hub, which centralizes views and alerts and automates security checks. They have a service called Detective which does root cause analysis, and they have tools to mitigate denial of service attacks. And they'll talk about security in Nitro which isolates a lot of the hardware resources. This whole idea of, you know, confidential computing which is, you know, AWS will point out it's kind of become a buzzword. They take it really seriously. I think others do as well, like Arm. We've talked about that on previous Breaking Analysis. And again, you're going to hear something on container security because it's the hottest thing going right now and because AWS really still serves developers and really that's what they're trying to do. They're trying to enable developers to design security in but you're also going to hear a lot of best practice advice from AWS i.e, they'll share the AWS dogfooding playbooks with you for their own security practices. AWS like all good security practitioners, understand that the keys to a successful security strategy and implementation don't start with the technology, rather they're about the methods and practices that you apply to solve security threats and a top to bottom cultural approach to security awareness, designing security into systems, that's really where the developers come in, and training for continuous improvements. So you're going to get heavy doses of really strong best practices and guidance and you know, some good preaching. You're also going to hear and see a lot of partners. They'll be very visible at re:Inforce. AWS is all about ecosystem enablement and AWS is going to host close to a hundred security partners at the event. This is key because AWS doesn't do it all. Interestingly, they don't even show up in the ETR security taxonomy, right? They just sort of imply that it's built in there even though they have a lot of security tooling. So they have to apply the shared responsibility model not only with customers but partners as well. They need an ecosystem to fill gaps and provide deeper problem solving with more mature and deeper security tooling. And you're going to hear a lot of positivity around how great cloud security is and how it can be done well. But the truth is this stuff is still incredibly complicated and challenging for CISOs and practitioners who are understaffed when it comes to top talent. Now, finally, theCUBE will be at re:Inforce in force. John Furry and I will be hosting two days of broadcast so please do stop by if you're in Boston and say hello. We'll have a little chat, we'll share some data and we'll share our overall impressions of the event, the market, what we're seeing, what we're learning, what we're worried about in this dynamic space. Okay. That's it for today. Thanks for watching. Thanks to Alex Myerson, who is on production and manages the podcast. Kristin Martin and Cheryl Knight, they helped get the word out on social and in our newsletters and Rob Hoff is our Editor in Chief over at siliconangle.com. You did some great editing. Thank you all. Remember all these episodes they're available, this podcast. Wherever you listen, all you do is search Breaking Analysis podcast. I publish each week on wikibon.com and siliconangle.com. You can get in touch with me by emailing avid.vellante@siliconangle.com or DM me @dvellante, or comment on my LinkedIn post and please do check out etr.ai for the best survey data in the enterprise tech business. This is Dave Vellante for theCUBE Insights powered by ETR. Thanks for watching and we'll see you in Boston next week if you're there or next time on Breaking Analysis (soft music)

Published Date : Jul 22 2022

SUMMARY :

in Palo Alto and Boston and of course the cyber names

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John Amaral, Slim.AI | DockerCon 2022


 

>>mhm. Hello and welcome to the cubes Ducker con coverage. I'm John Ferry, host of the Cube. We've got a great segment here with slim dot AI CEO John Amaral. Stealth mode, SAS Company. Start up in the devops space with tools today and open source around. Supply chain security with containers closed beta with developers. John, Thanks for coming on. Congratulations for being platinum sponsor here, Dr Khan. Thanks for coming on The Cube. >>Thanks so much on my pleasure. >>You know, container analysis, management optimisation. You know, that's super important. But security is at the centre of all the action we're seeing with containers. We've been talking shift left on a lot of cube conversations. What that means? Is it an outcome? Is that the product software supply chain? You seek them? A secure where malware. All these things are part of now the new normal in cloud Native. You guys at the centre of this, the surface areas change. All these things are important. Take a minute to explain what you guys are doing as a as a tools and open source. Some of the things you're doing, I know you got a stealth mode product. You probably can't talk about. But you gotta close, Beta. Can you give us a little bit of a teaser? What slim dot ai about >>sure. So someday I is about helping developers build secure containers fast, and that really plays to a few trends in the marketplace that are really apparent and important right now in a federal mandate and a bunch of really highly publicised breaches that have all been caused by software supply, chain risks and security and software supply, chain security has become a really top of mind concept for people who secure things and people who develop software and runs. SAS so slim that AI has built a bunch of capabilities and tools that allow software developers at their desks to better understand and build secure containers that really reduce software supply. Chain risk as you think about containers being run in production. And we do three things to help developers one, as we help them know everything about their software. It's a kind of a core concept of suffering supply chain security. Just know what software is in your containers to. Another core concept is only ship to production. What you need to run. That's all about risk surface and the ability for you to easily make a container small that has as much a software reduction in it as possible. And three, it's removed as many vulnerabilities as possible to Slim Toolset. Both are open source and our SAS data platform make that easy for developers to do >>so. Basically, you have a nice, clean, secure environment. Know what's in there. Don't only put in production was needed and make sure it's tight and it's trimmed down perfectly. So you're kind of teasing out this concept of slimming, which is in the name of the company. But it really is about surface area of attack around containers and super important as it becomes more and more prominent in the environment these days. What is container slimming and why is it important for supply chain security? >>Sure. So in the in the in the realm of software supply chain security, best practises right, there are three core concepts. One is the idea of an S bahn that you should know the inventory of all the software that runs in your world to its security posture, signing containers, making sure that the authenticity of the software that you use and production is well understood. And the third is, well, managing exactly what shopper you ship. The first two things I said are simply just inventory and basics about knowing what software you have. But no one answers the question. What software do I need? So I run a container and say, It's a gig and it's got all these packages in. It comes from the operating system from note, etcetera. It's got all this stuff in it. I know the parts that I write my code to. But all that other stuff, what is it? Why is it there? What's the risk in it? That slimming part is all about managing the list of things you actually shipped to the absolute minimum and with confidence that you know that that code will actually work when it gets production but be as small as possible. That's what slimming is all about, and it really reduces supply chain risk by lowering the attack surface in your container, but also trimming your supply chain to only the minimum pieces you need, which really causes a lot of improvements in in the operational overhead of having software supply chain security >>It's interesting as you get more more volume and velocity around containers, uh, and automation kicks in. Sometimes things are turning on and off you don't even know. And shift left has been a great trend for getting in the CI CD pipeline for developer productivity. Really cool. What are some of the consequences that's going on with this? Because then you start to get into some of these areas like some stuff happens that the developers have to come shift back and can take care of stuff. So, you know, C. Tus and CSOs are really worried about this container dynamic. What's the What's the new thing that's causing the problems here? What's the issue around the management that CDOs and CDOs care about? >>Sure. And I'll talk about the shift left implications as well for that exact point. So as you start to worry about software supply, chain security and get a handle on all the software you ship to prod well, part of that is knowledge is power. But it's also, um, risk and work as soon as I know about problems with my containers or the risk surface, and I got to do something about it so we're really getting into the age where everyone has to know about the software they ship. As soon as you know about that, say there's a vulnerability or a package that's a little risky or some surface area you don't really understand. The only place that can be evaded is by going back to the developers and asking them. What is that? How do I remove it? Please do that work. So the software supply chain security knowledge turns into developer security work. Now the problem is, is that historically, the knowledge was imperfect, and the developer, you know, involvement in that was, I'd say, at Hawk, meaning that developers had best practises that did the best they could. But the scrutiny we have now on minimising this kind of risk is really high. The beautiful part about containers is their portable, and it's an easily transferrable piece of software. So you have a lot of producers and a lot of consumers of containers. Consumers of containers that care about supply chain risk are now starting to push back on, producers saying, Take those vulnerabilities out, move those packages, make this thing more secure, lower the risk profile this works its way all the way back to the developers who don't really have the tools, capabilities and automation is to do the work I just described easily, and that's an opportunity that Slim is really addressing, making it easy for developers to remove risk. >>And that's really the consequences of shifting left without having the slimming. Because what you're saying is your shift left and that's kind of annulled out because you've got to go back and fix it. The work comes, >>that's right. And yeah, and it's not an easy task for a developer to understand the code that they didn't intentionally put in the container. It's like, Okay, there's a package in that operating system. What does it do? I don't know. Do I even use it? I don't know. So there's like tonnes of analytic and I would say even optimisation questions and work to be done, but they're just not equipped to, because the tooling for that is really immature Slims on a mission to make that really easy for them and do it automatically so they don't have to think about it. We just automatically remove stuff you don't use and voila! You've got this like perfectly pre optimised capability. >>You know, this suffer supply chain is huge, and I remember when open source started when I remember when I was breaking into the business. Now it's such a height in such an escalation of new developers. This it's a real issue that that's going to be resolved. It has to be because supply chain is part of open source, right? As more code comes in, you got to verify. You gotta make sure it's it's slimming where it needs to be slim and optimised. There needs to be optimised, huge trend. Um and so I just love this area. I think it's really innovative and needed. So congratulations on that, you know, have one more question for you before we get into to close out. Um, you guys are part of the Docker Extensions launch and your partner, >>Why >>is this important to participate in this programme and and what do you guys hope to hope it does for slim dot ai, >>First of all, doctors, the ubiquitous platform, their hub has millions and millions of containers. We've got millions and millions of developers using Docker desktop to actually build and work on containers. It's like literally the sandbox for all local work for building containers. It's a fair statement. So inclusion in Dr Khan and the relationship we're building with Docker is really important for developers and that we're bringing these capabilities to the place where developers work and live every day. It's where all the containers live in the world. So we want to have our technology be easy to use with docker tools. We want to keep developers workflows and systems and and tools of record be the same. We just want to help them use those tools better and optimist outputs. From that we've we've worked since our inception to make our tools really, really friendly for darker and darker environments to, um, we are building a doctor extension. Uh, they have, uh, in this darker con. They're launching their doctor extensions programme to the worldwide audience. We have been one of the lucky Cos that's been selected to build one of the early Dr desktop plug ins. It's derived from our capabilities and our Saas platform and an open source, and it's it's effectively an MRI machine, an awesome analytic tool that allows any developer to really understand the composition, security and profile of any container they work with. So it's giving the sight to the blind, so to speak, that it's this new tool to make container analysis easy. >>Well, John, you guys got a great opportunity. Container analysis, management, optimisation key to security, enabling it and maintaining and sustaining it. And it's changing. I know you guys. Your co founder also did a doctor Slim. So you guys are deep in the open source. I Congratulations on that. We'll see a Q. Khan for the remaining time. We have give a plug for the company, obviously in stealth mode price going to come out later this year. You got a developer preview? What's What's the company all about? What's the most important story here? Dr. Khan? >>Sure, just to playback. So we help developers do three important things. Know everything about the software in their containers to only ship stuff to production that you need, and and and three remove as many vulnerabilities as possible. That's really about managing and understanding the risk surface. It ties right back to software supply chain security, and any developer can use these tools today to emit and build containers that are more secure and better production grade containers, and it's easy to do. We have an open source project called Dioxin. Go check it out. Uh, it's not. It's on git Hub. It's easy to find if you go to w w w dot slim that ai you can find access to that. We have tens of thousands of developers, 500,000 plus downloads. We have developers everywhere using those tools today and open source to do the objectives. I just said You can also easily sign up for our data for our Saas platform, you can use the doctor extension, go ahead and do that and really get on your journey to make those outcomes reality for you. And really kind of make those SEC ops people downstream not have to shift anything left. It's super easy for you to be a great participant in software slash insecurity. >>All right. John Amaral, CEO slim dot ai Stealth. Most thanks for coming The Cube Cube coverage of Dr Khan. Thanks for watching. I'm John Kerry hosted the Cube back to more Dr Khan after the short break. Mhm mhm

Published Date : May 11 2022

SUMMARY :

I'm John Ferry, host of the Cube. Take a minute to explain what you guys are doing as a as a tools and open source. That's all about risk surface and the ability for you to easily make a container small that has as containers and super important as it becomes more and more prominent in the environment these days. posture, signing containers, making sure that the authenticity of the software that you use and production What's the issue around the management that CDOs and CDOs care about? and the developer, you know, involvement in that was, I'd say, And that's really the consequences of shifting left without having the slimming. and do it automatically so they don't have to think about it. This it's a real issue that that's going to be resolved. So it's giving the sight to the blind, So you guys are deep in the open source. It's easy to find if you go to w w I'm John Kerry hosted the Cube back to more Dr Khan after the short break.

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Satish Iyer, Dell Technologies & Patrick Mooney, Dell Technologies | Dell Technologies World 2022


 

>> theCUBE presents Dell Technologies World, brought to you by Dell. >> Hey everyone. Happy afternoon. Welcome back to theCUBE. This is Lisa Martin with Dave Vallante. We are on day three of our coverage of Dell Technologies World live from Las Vegas with about 7,000- 8,000 people here. It's been a great two and a half days. Lots of people are still here. We're going to be talking more about Dell Services. I got a couple of guys from Dell Technologies joining us next. Please welcome Patrick Mooney, Senior Vice President of Services Product Management at Dell and Satish Iyer, Vice President of Emerging Services at Dell. Guys, welcome to the program. >> Thank you. Good evening. Great to be here to you. >> Happy to be here. >> So isn't it great to be back in person? >> So great. >> Those hallway conversations you just can't replicate it for video conferencing, right? >> Yeah. >> Priceless. >> It is priceless, I agree. Patrick, let's start with you. Talk to us about from a customer's perspective. What are some of the key services they've been looking for the last couple of years particularly, and how has Dell changed its strategic direction to deliver? >> Great question. Customers want outcomes and services are at the heart of outcomes. So when we look at customers transforming we're continually transforming and modernizing what we do and everything we're doing is centered around making it easy to buy, easy to consume and just centered around the customer. >> What are people looking for these days, Satish? I mean, what's the top three or four priorities. And we know cyber's up there. The cloud. One is when customers are consuming cloud, now there is more and more what we call as customers are looking for full stack solutions. So they start with giving me the best infrastructure on the platforms. Now they're saying, "I'm going to use those infrastructure to drive X, Y, and Z. "Now Mr. Dell, can you come and gimme those tags? "So I don't need to worry about anything "and I can actually consume it in the cloud like way." That's been massive for us. >> So, how do you guys respond to that? I mean, things in our little business things change so fast. And we can, but we're little. We can move fast. Customers are saying, okay, pandemic forced match to digital and now we got to figure it out. And now we got to modernize our HQ. How are you able to keep up? How are you changing your strategy as your customers pull you in different directions? What's going on inside the organization to enable that? >> Yeah. I think the key is that we meet customers where they are and help them plot out where they want to be. And then bring them along that journey. And we've really spent a lot of time developing four practices to help get there. One's around data and applications another around multi-cloud, another around workforce and another around security and resiliency. And no matter where they want to be, whether they want to do it themselves. They want us to help them do it or they want us to do it for them, we're there for them and we'll help them get where they want to be. >> Do you have like formal customer councils or how do you actually, especially the last couple years staying engaged with those customers? >> Absolutely. We're always talking to customers. It is critical to the model and we got a lot of ideas and customers have a lot of ideas and we want to vet those and talk through them. So no matter what point we're at in our product development cycle, we're always talking with customers, "Hey, do we hear you right? "Is this the value you're looking for?" And as we're developing it, can you help us test it? And so on. And we do that through regular conversations, field testing, customer insight councils, and it just feels so great to be having face to face conversations again as well. >> What is- >> Oh, go ahead. >> I was going to say, what are some of the things that you've heard face to face this week in terms of the direction, what Dell Services is delivering? >> Well, one big one for sure is that remote workforce is here to stay. And in our workforce pillar we spent a lot of time around how do we make it easy for customers to manage a remote workforce? It's a big challenge. So we've recently we announced here at Dell World, Lifecycle Hub Services where we it's a managed service where we're helping customers manage their entire device lifecycle around their PC. So imagine this you have a new hire joint or somebody leaves, how do you get 'em that PC? Have it ready? Let Dell take care of all the logistics, we'll we'll store it. We'll configure it. We'll send it to 'em we'll take the old machines back, we'll kit it for 'em anything that's needed and fully integrated it from the customer system into our system. So it's all automated. >> Okay. And all the patching, et cetera, >> Everything. Okay. So you got four pillars, data and apps multi-cloud, workforce and resiliency. What you just described, the automation, does IP and what's the IP portfolio look like? How does it map into those four pillars? >> Sure, you want to take that? >> Sure, so obviously when you look at growth areas and services, it's absolutely important for us to develop sustainable IP. If you look at one of the areas where we have invested and we are growing is cloud managed services platform. So Dell is unique in terms of managing our customer services. We actually do full lifecycle management of the customers. So we invested quite a bit of, I would say time and energy and engineering efforts to basically solve problems in engineered way. So the customer cloud managed services platform allows us to actually bring both, you talked about apex before to our other colleagues. So it allows us to both bring apex services to our customers and also allows us to bring non apex services in terms of fully managed to our customers. >> So multi-cloud must be a rich opportunity's probably almost infinite. There's a lot of gaps there for IP development. What are you seeing and hearing from customer with regard to those gaps? >> So one of the key areas when you talk about multi-cloud is we talk to customers about is the solution things we talked about. So we launched, we announced three solutions one we already launched. And the two of them will be announced is customers want that end-to-end outcome, right? 'Cause they are saying, well we are currently where we started today. We announced cyber security as a service. As you guys know, within the current geopolitical climate, cyber attacks are common, ransomware is common. So, and this is something which we are doing today to customers. What customers want is the simplicity of offering. They're like, you can help us with cyber security when something happens I have an insurance policy, so I can actually go I know where my data sets are. I can record from it, but can you streamline it for me? I don't want all the headaches. Can you make sure that it's easily consumable and Dell can take care of everything for me. And we are also investing on other LED solutions like machine learning, high performance compute. And we are also looking at vertical areas. So our customers, especially in telco, Edge and enterprise applications. So we are looking at those as a full stack offerings so that we can actually educate and take our customers on the journey on our MacCloud platforms. >> I going to talk about Dell Services as a facilitator of multi-cloud Chuck Whitton was on stage, He was here yesterday talking about multi-cloud is here by default. Well, Dell wants to change that to multi-cloud by design. How can Dell Services be a facilitator of that transformation that customers in telco or whatever industry have going from, We've got it by default to now it's actually by design, facilitating that? >> Yeah. I'll jump in and let you take it, we have a a robust consulting practice which can help you come in and understand where you're at and where you want to be and design that future. So that it's not, as you said by default, it's absolutely multi-cloud by design. Anything you want to add? >> Yeah. I mean, look again Dell has been doing multi-cloud for a long time. We just didn't call it multi-cloud. I would probably say 2014, 2015, Dell's been there. We know our customers have a choice. We want to operationalize. We want to help our customers run workloads wherever they want to run. Now, we have a term for it. We have a dedicated way of talking about it. And again, more automation more IP development, more software. And again, taking a lot of the people part away from services and driving more innovation, more IPs where we are going to be able to differentiate. >> So you're a large and pretty sophisticated services organization. We've talked about some of your IP. You now bring that to your customers. What are some of the adoption barriers that they have? How are you addressing those, in terms of taking your IP and your ideas? And you probably say, "Hey, we got this, you can apply this". What are they not ready for? That you sort of advise them, okay you got to do, these are some maybe, some out scope things that you haven't talked about or thought about. >> Yeah. I mean, I'll take one. And I know Patrick will probably touch on, I would say two big ones. I can think about the one is data. One is on security, right? I'll give you the data use case. So data has gravity, right? When customers think about, multi-cloud think about solution, think about these services. It's not easy to take petabytes and terabytes of data and shift all over the place. It's very, very expensive. So a lot of their cloud strategy really hinges on where the data is, and how they're going to optimize those data for the outcomes they want to decide. And that's something a lot of our customers initially don't think about it as we actually go and talk to them about this specific use case and application that actually becomes forefront of the discussion. >> Yeah. On the security front, customers are just overwhelmed with the number of options in a very fragmented, extremely important space. So we've tried to make that very easy for them with our managed detection and response services, bringing the best of the industry and Dell Services together to give them a one stop shop managed service, let us watch for you so that you can run your business. And when we detect something, we'll advise you and help you respond. >> What's the tooling like there. I mean, you have, do you have your preferred tooling? Are the customers saying, well we got to use this vendor or that vendor, how do you manage all that complex? >> Of course we have our preferred tooling and we partner greatly with secure works to do it as well as some other company, but that said what's important to us with the service is that a customer meets specific, they're green in five different categories. And if they're green in those categories, then we're good to help them. And if they don't know how to do that, then we'll come in and do a security assessment to help them get there. And just taking what's very complicated and making it easy. >> On the security front. We've been talking about the cyber skills gap, massive skills gap that's been around for years. How is Dell Services facilitator of organizations being able to close that gap? >> Sure. In a few ways, one, we can just do it for you, right? Two, if you want to do it yourself, we can supplement you with security residents to help you manage through the complexity and cross train while as part of your staff. And then three, we have our Dell Education Services where we can come in and train you as well. So lots of different options on how you want to do it. >> Yeah. >> No matter what you choose, we're here for you. (panelists laughing) >> That people option's important. I mean, people being the biggest threat factor that there is, right. >> Absolutely. >> For sure. >> That's probably one of the hardest ones to augment. >> Yeah. I mean, that's the reason why when you look at cyber security customers, want somebody else to manage it because you don't want the same folks making the same mistake on an insurance policy. So they're like Dell, you manage it for me. So I don't have the same actor is doing same things. So I have somebody managing my data but somebody managing my record option. So in case something goes wrong I know it's a different handset different people who are much more relaxed when things go back >> That's always nice to have somebody that's relaxed in a crisis. >> Absolutely. And I think I'll take that in my personal life too. Guys thank you for joining Dave and me talking about what's new with Dell Services the modernization that you're undergoing and how your customers are really helping to evolve this strategy. We appreciate your insight. >> Thank you, Lisa. >> Thank you so much for your time. Great seeing you. >> Right. Likewise for Dave Vallante, I'm Lisa Martin. You're watching theCUBE. This is day three of our coverage of Dell Technologies World, live from Las Vegas, stick around Dave and I will be right back with our next guest. (bright music)

Published Date : May 4 2022

SUMMARY :

brought to you by Dell. We're going to be talking Great to be here to you. What are some of the key services and services are at the heart of outcomes. "So I don't need to worry about anything How are you changing your strategy as your is that we meet customers do we hear you right? So imagine this you have a new hire joint What you just described, So the customer cloud What are you seeing and hearing So one of the key areas when you talk I going to talk about Dell Services So that it's not, as you said by default, of the people part away "Hey, we got this, you can apply this". and talk to them about let us watch for you so that I mean, you have, do you And if they don't know how to do that, being able to close that gap? to help you manage through the complexity No matter what you I mean, people being the the hardest ones to augment. So I don't have the same That's always nice to have somebody And I think I'll take that Thank you so much for your time. of Dell Technologies World,

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Stu Miniman, Red Hat | KubeCon + CloudNativeCon EU 2022


 

(upbeat music) >> Kubernetes is maturing for example moving from quarterly releases to three per year, it's adding many of the capabilities that early on were avoided by Kubernetes committers, but now are going more mainstream, for example, more robust security and better support from mobile cluster management and other functions. But core Kubernetes by itself, doesn't get organizations where they need to go. That's why the ecosystem has stepped up to fill the gaps in application development. Developers as we know, they don't care about infrastructure, but they do care about building new apps, they care about modernizing existing apps, leveraging data, scaling, they care about automation look, they want to be cloud native. And one of the companies leading the ecosystem charge and building out more robust capabilities is Red Hat. And ahead of KubeCon Spain. It's our pleasure to welcome in Stu Miniman director of market insights at Red Hat to preview the event, Stu, good to see you, how you been? >> I'm doing awesome, Dave. Thanks for having me, great to be here. >> Yeah. So what's going on in Kube land these days? >> So it's funny Dave, if you were to kind of just listen out there in the marketplace, the CNCF has a survey that's like 96% of companies running Kubernetes production, everybody's doing it. And others will say, oh no, Kubernetes, only a small group group of people are using it, it's already probably got newer technologies that's replacing it. And the customers that I'm talking to Dave, first of all, yes, containers of Kubernetes, great growth growth rate, good adoption overall, I think we've said more than a year or two ago, we've probably crossed that chasm, the Jeff Moore, it's longer the early people just building all their own thing, taking all the open source, building this crazy stack that they need to had to do a lot of work we used to say. Chewing glass to be able to make it work right or anything, but it's still not as easy as you would like, almost no company that I talk to, if you're talking about big enterprises has Kubernetes just enterprise wide, and a hundred percent of their applications running on it. What is the tough challenge for people? And I mean, Dave, something, you and I have covered for many, many years, , that application portfolio that I have, most enterprises, hundreds, thousands of applications modernizing that having that truly be cloud native, that that's a really long journey and we are still in the midst of that, so I still still think we are in that, that if you look at the cross in the chasm that early majority chunk, so some of it is how do we mature things even better? And how do we make things simpler? Talk about things like automation, simplicity, security, we need to make sure they're all there so that it can be diffused and rolled out more broadly. And then we also need to think about where are we? We talk about the next million cloud customers, where does Kubernetes and containers and all the cloud native pieces fit into that broader discussion. Yes, there's some maturity there and we can declare victory on certain things, but there's still a lot, a lot of work that everyone's doing and that leads us into the show. I mean, dozens of projects that are already graduated, many more along that process from sandbox through a whole bunch of co-located events that are there, and it's always a great community event which Red Hat of course built on open source and community projects, so we're happy to have a good presence there as always. >> So you and I have talked about this in the past how essentially container's going to be embedded into a lot of different places, and sometimes it's hard to find, it's hard to track, but if you look at kind of the pre DevOps world skillsets like provisioning LANs, or configuring ports, or troubleshooting, squeezing more, server utilism, I mean, those who are really in high demand. If that's your skillset, then you're probably out of a job today. And so that's shifted toward things like Kubernetes. So you see and you see in the ETR data, it's along with cloud, and RPA, or automation, it is right up there I mean, it's top, the big four if you will, cloud, automation, RPA, and containers. And so we know there's a lot of spending activity going on there, but sometimes, like I said, it's hard to track I mean, if you got cloud growing at 35% a year, at least for the hyperscalers that we track, Kubernetes should be growing faster than that, should it not? >> Yeah, Dave, I would agree with you when I look at the big analyst firms that track this, I believe they've only got the container space at about a 25 per percent growth rate. >> Slower than cloud. But I compare that with Deepak Singh who runs at AWS, he has the open source office, he has all the containers and Kubernetes, and has visibility in all of that. And he says, basically, containers of the default when somebody's deploying to AWS today. Yes, serverless has its place, but it has not replaced or is not pushing down, slowing down the growth of containers or Kubernetes. We've got a strong partnership, I have lots of customers running on AWS. I guess I look at the numbers and like you, I would say that I would expect that that growth rate to be north of where just cloud in general is because the general adoption of containers and Kubernetes, we're still in the early phases of things. >> And I think a lot of the spendings Stu is actually in labor resources within companies and that's hard to track. Let's talk about what we should expect at the show. Obviously this whole notion of secure supply chain was a big deal last year in LA, what's hot? >> Yeah, so security Dave, absolutely. You said for years, it's a board level discussion, it's now something that really everyone in the organization has to know about the dev sec ops movement, has seen a lot of growth, secure supply chain, we're just trying to make sure that when I use open source, there's lots of projects, there is the huge ecosystem in marketplaces that are out there. So I want to make sure that as I grab all of the pieces that I know where they got came from the proper signature certification to make sure that the full solution that I build, I understand it. And if there are vulnerabilities, I know if there's an issue, how I patch it in the industry, we talk about CBEs, so those vulnerabilities, those exploits that come out, then everybody has to do a quick runaround to understand wait, hey, is my configuration? Am I vulnerable? Do I have to patch things? So security, absolutely still a huge, huge thing. Quick from a Red Hat standpoint, people might notice we made an acquisition a year ago of StackRox. That product itself also now has a completely fully open source project itself, also called StackRox. So the product is Red Hat advanced cluster security for Kubernetes, there's an open source equivalent for that called StackRox now, open source, community, there's a monthly office hour live streaming that a guy on my team actually does, and so there'll be a lot of activity at the show talking about security. So many other things happening at the show Dave. Another key area, you talked about the developers and what they want to worry about and what they don't. In the container space, there's a project called Knative. So Google helped create that, and that's to help me really have a serverless operational model, with still the containers and Kubernetes underneath that. So at the show, there will be the firs Knative con. And if you hadn't looked at Knative in a couple of years, one of the missing pieces that is now there is eventing. So if I look at functions and events, now that event capability is there, it's something I've talked to a lot of customers that were waiting for that to have it. It's not quite the same as like a Lambda, but is similar functionality that I can have with my containers in Kubernetes world. So that's an area that's there and so many others, I mean, GitOps are super hot at the last show. It's something that we've seen, really broad adoption since Argo CD went generally available last year, and lots of customers that are taking that to help them. That's both automation put together because I can allow GitHub to be my single source of truth for where I keep code, make sure I don't have any deviation from where the kind of the golden image if you will, it lives. >> So we're talking earlier about, how hard it is to track this stuff. So with the steep trajectory of growth and new customers coming on, there's got to be a lot of experimentation going on. That probably is being done, somebody downloads the open source code and starts playing with it. And then when they go to production that I would imagine Stu that's the point at which they say, hey, we need to fill some of these gaps. And they reach out to a company like yours and say, now we got to have certifications and trust., Do you. see that? >> So here's the big shift that happened, if we were looking four or five years ago, absolutely, I'd grab the open source code and some people might do that, but what cloud really enabled Dave, is rather than just grabbing, going to the dot the GitHub repo and pulling it down itself, I can go to the cloud so Microsoft, AWS, and Google all have their Kubernetes offering and I click a button. But that just gives me Kubernetes so there's still a steep learning curve. And as you said to build out out that full stack, that is one of the big things that we do with OpenShift is we take dozens of projects, pull them in together so you get a full platform. So you spend less time on curating, integrating, and managing that platform. And more time on the real value for your business, which is the application stack itself, the security and the like. And when we deliver OpenShift in the cloud, we have an SRE team that manages that for you. So one of the big challenges we have out there, there is a skillset gap, there are thousands of people getting certified on Kubernetes. There are, I think I saw over a hundred thousand job openings with Kubernetes mentioned in it, we just can't train people up fast enough, and the question I would have as an enterprise company is, if I'm going to the cloud, how much time do I want to build having SREs, having them focus on the infrastructure versus the things that are business specific. What did Amazon promise Dave? We're going to help you get rid of undifferentiated heavy lifting. Well, I just consume things as a service where I have an SRE team manage that environment. That might make more sense so that I can spend more time focusing on my business activities. That's a big focus that we've had on Red Hat, is our offerings that we have with the cloud providers to do and need offering. >> Yeah, the managed service capability is key. We saw, go back to the Hadoop days, we saw that's where Cloudera really struggled. They had to support every open source project. And then the customers largely had to figure it out themselves. Whereas you look at what data bricks did with spark. It was a managed service that was getting much greater adoption. So these complex areas, that's what you need. So people win sometimes when I use the term super cloud, and we getting little debates on Twitter, which is a lot of fun, but the idea is that you create the abstraction layer that spans your on-prem, your cloud, so you've got a hybrid. You want to go across clouds, what people call multi-cloud but as you know, I've sort of been skeptical of multi-cloud is really multi-vendor. But so we're talking about a substantial experience that's identical across those clouds and then ultimately out to the edge and we see a super Paas layer emerging, And people building on top of that, hiding the underlying complexity. What are your thoughts on that? How does Kubernetes in your view fit in? >> Yeah, it's funny, Dave, if you look at this container space at the beginning, Docker came out of a company called dotCloud. That was a PaaS company. And there's been so many times that that core functionality of how do I make my developers not have to worry about that underlying gank, but Dave, while the storage people might not have to worry about the LANs, somebody needs to understand how storage works, how networking works, if something breaks, how do I make sure I can take care of it. Sometimes that's a service that the SRE team manages that away from me. so that yes, there is something I don't need to think of about, but these are technically tough configurations. So first to one of your main questions, what do we see in customers with their hybrid and multi-cloud journey? So OpenShift over 10 years old, we started OpenShift before Kubernetes even was a thing. Lots of our customers run in what most people would consider hybrid, what does that mean? I have something in my data center, I have something in the cloud, OpenShift health, thanks to Kubernetes, I can have consistency for the developers, the operators, the security team, across those environments. Over the last few years, we've been doing a lot in the Kubernetes space as a whole, as the community, to get Kubernetes out to the edge. So one of the nice things, where do containers live Dave? Anywhere Linux does, is Linux going to be out of the edge? Absolutely, it can be a small footprint, we can do a lot with it. There were a lot of vendors that came out with it wasn't quite Kubernetes, they would strip certain things out or make a configuration that was smaller out at the edge, but a lot of times it was something that was just for a developer or something I could play with, and what it would break sometimes was that consistency out at the edge to what my other environments would like to have. And if I'm a company that needs consistency there. So take for example, if I have an AI workload where I need edge, and I need something in the cloud, or in my data center of consistency. So the easy use case that everybody thinks about is autonomous vehicles. We work with a lot of the big car manufacturers, I need to have when my developer build something, and often my training will be done either in the data center or in the public cloud, but I need to be able to push that out to the vehicle itself and let it run. We've actually even got Dave, we've got Kubernetes running up on the ISS. And you want to make sure that we have a consistency. >> The ultimate edge. >> Yeah, so I said, right, it's edge above and beyond the clouds even, we've gone to beyond. So that is something that the industry as a whole has been working at, from a Red Hat standpoint, we can take OpenShift to a really small footprint. Last year we launched was known as single node OpenShift. We have a project called micro shift, which is also fully open source that it has less pieces of the overall environment to be able to fit onto smaller and smaller devices there. But we want to be able to manage all of them consistently because you talked about multi cluster management. Well, what if I have thousands or 10 of thousands of devices out of the edge? I don't necessarily have network, I don't have people, I need to be able to do things from an automated standpoint. And that's where containers and Kubernetes really can shine. And where a lot of effort has been done in general and something specifically, we're working on it, Red Hat, we've had some great customers in the telecommunication space. Talk about like the 5G rollout with this, and industrial companies that need to be able to push out at the edge for these type of solutions. >> So you just kind of answered my next question, but I want to double click on it which was, if I'm in the cloud, why do I need you? And you touched on it because you've got primitives, and APIs, and AWS, Google, and Microsoft, they're different, if you're going to hide the underlying complexity of that, it takes a lot of RND and work, now extend that to a Tesla. You got to make it run there, different use case, but that's kind of what Linux and OpenShift are design to do, so double click on that. >> Yeah, so right. If I look at the discussion you've been having about super clouds is interesting because there are many companies that we work with that do live across multiple environments. So number one, if I'm a developer, if my company came to me and said, hey, you've got all your certifications and you got years of experience running on Amazon, well, we need you to go run over on Google. That developer might switch companies rather than switch clouds because they've got all of their knowledge and skillset, and it's a steep learning curve. So there's a lot of companies that work on, how can we give you tools and solutions that can live across those environments? So I know you mentioned companies like Snowflake, MongoDB, companies like Red Hat, HashiCorp, GitLab, also span all of those environments. There's a lot of work, Dave, to be different than not just, I say, I don't love the term like we're cloud agnostic, which would mean, well, you can use any cloud. >> You can run on any cloud. >> That's not what we're talking about. Look at the legacy that Red Hat has is, Red Hat has decades of running in every customer's data center and pick your X 86 server of choice. And we would have deep relationships when Dell, HP, IBM, Lenovo, you name it, comes out with a new piece of hardware that was different. We would have to make sure that the Linux primitives work from a Red Hat standpoint. Interesting Dave, we're now supporting OpenShift on Azure Stack Hub. And I talked to our head of product management, and I said, we've been running OpenShift in Azure for years, isn't Azure Stack Hub? Isn't that just Azure in your data center. He's like, yeah, but down at the operating system level, we had to change some flags and change some settings and things like that, so what do we know in IT? It's always the yeah, at the high level, it looks the same, it acts the same, it feels the same. >> Seamless. >> It's seamless in everything when you get down to the primitives level, sometimes that we need to be able to do that. I'll tell you Dave, there's things even when I look at A cloud, if I'm in US East One, or US West One, there actually could be some differences in what services are there or how things react, and so therefore we have a lot of deep work that goes into all of those environments, and it's not just Red Hat, we have a marketplace and an ecosystem, we want to make sure you've got API compatibility across all of those. So we are trying to help lift up this entire ecosystem and bring everybody along with it because you set it at the upfront, Kubernetes alone won't do it, oo one vendor gives you an entire, everything that you need for your developer tool chain. There's a lot that goes into this, and that's where we have deep commitment to partnerships. We build out and support lots of ecosystems. And this show itself is very much a community driven show. And, and therefore, that's why Red Hat has a strong presence at it, 'cause that's the open source community and everything that we built on. >> You guys are knee deep in it. You know I wrote down when you were talking about Snowflake and Mongo, HashiCorps, another one, I wrote down Dell, HP, Cisco, Lenovo, that to me, that should be their strategy. NetApp, their strategy should be to basically build out that abstraction layer, the so-called super cloud. So be interesting to see if they're going to be at this show. It requires a lot of R and D number one, number two, to your point, it requires an ecosystem. So you got all these guys, most of them now do in their own as a service, as a service is their own cloud. Their own cloud means you better have an ecosystem that's robust. I want to ask you about, do you ever think about what's next beyond Kubernetes? Or do you feel like, hey, there's just so much headroom in Kubernetes and so many active projects, we got ways to go. >> Yeah, so the Kubernetes itself Dave, should be able to fade into the background some. In many ways it does mirror what happened with Linux. So Linux is just the foundation of everything we have. We would not have the public cloud providers if it wasn't for Linux. I mean, Google, of course you wouldn't have without Linux, Amazon. >> Is on the internet. >> Right, but you might not have a lot of it. So Kubernetes, I think really goes the same way is, it is the foundational layer of what so much of it is built on top of it, and it's not really. So many people think about that portability. Oh, Google's the one that created it, and they wanted to make sure that it was easy if I want to go from the cloud provider that I had to use Kubernetes on Google cloud. And while that is a piece of it, that consistency is more important. And what I can build on top of it, it is really more of a distributed systems challenge that we are solving and that we've been working on in industry now for decades. So that is what we help solve, and what's really nice, containers and Kubernetes, it's less of an abstraction, it's more of new atomic unit of how we build things. So virtualization, I don't know what's underneath, and we spent like a decade fixing the storage networking components underneath so that the LANs matched right, and the network understood what was happening in the virtual machine. The atomic unit of a container, which is what Kubernetes manages is an application or a piece of an application. And therefore that there is less of an abstraction, more of just a rearchitecting of how we build things, and that is part of what is needed, and boy, Dave, the ecosystem, oh my God, yes, we've gone to only three releases a year, but I can tell you our roadmaps are all public on the internet and we talk heavily about them. There is still so many things that just at the basic Kubernetes piece, new architectures, arm devices are now in there, we're now supporting them, Kubernetes can support them too. So there are so many hardware pieces that are coming, so many software devices, the edge, we talked about it a bit, so there's so much that's going on. One of the areas that I love hearing about at the show, we have a community event called OpenShift Comments, which one of the main things of OpenShift Comments, is customers coming to talk about what they've been doing, and not about our products, we're talking about the projects and their journey overall. We've got a at Flenty Show, Airbus and Telefonica, are both going to be talking about what they're doing. We've seen Dave, every industry is going through their digital transformation journey. And it's great to hear straight from them what they're doing, and one of the big pieces in area, we actually spend a bunch of time on that application journey. There's a group of open source projects under what's known as Konveyor, that's conveyor with a K, Konveyor.io. It's modernization in migration. So how do I go from a VM to a container? How do I go from my data center to a cloud? How do I switch between services, open source projects to help with that journey? And, oh my gosh, Dave, I mean, you know in the cloud space, I mean that's what all the SIs and all the consultancies are throwing thousands of people at, is to help us get along that curve of that modernization journey. >> Okay, so let's see May 16th, the week of May 16th is KubeCon in Valencia Spain. theCUBE's going to be there, there was a little bit of a curfuffle on Twitter because the mask mandate was lifted in Spain and people had made plans thinking, okay, it's safe everybody's going to be wearing masks. Well, now I mean, you're going to have to make your own decisions on that front. I mean, you saw that you follow Twitter quite closely, but hey, this is the world we live in. So I'll give you the last word. >> Yeah, we'll see if Twitter still exists by the time we get to that show with. >> Could be private. What happens, but yeah, no, Dave, I'll be participating remotely, it is a hybrid event, so one of the things we'll be watching is, how many people are there in person LA was a pretty small show, core contributors, brought it back to some of the early days that you covered heavily from theCUBE standpoint, how Valencia will be? I know from Red Hat standpoint, we have people there, many of them from Europe, both speaking, we talked about many of the co-located events that are there, so a lot of pieces all participate remotely. So if you stop by the OpenShift commons event, I'll be part of the event just from a hybrid standpoint. And yeah, we've actually got the week before, we've got Red Hat Summit. So it's nice to actually to have back to back weeks. We'd had that a whole bunch of times before I remember, back to back weeks in Boston one year where we had both of those events and everything. That's definitely. >> Connective tissue. >> Keeps us busy there. You've got a whole bunch of travel going on. I'm not doing too much travel just yet, Dave, but it's good to see you and it's great to be connected with community. >> Yeah, so theCUBE will be there. John Furrier is hosting with Keith Townsend. So if you're in Valencia, definitely stop by. Stu thanks so much for coming into theCUBE Studios I appreciate it. >> Thanks, Dave. >> All right, and thank you for watching. We'll see you the week of May 16th in Valencia, Spain. (upbeat music)

Published Date : Apr 25 2022

SUMMARY :

it's adding many of the Thanks for having me, great to be here. on in Kube land these days? that chasm, the Jeff Moore, the hyperscalers that we track, the big analyst firms that track this, containers of the default and that's hard to track. that the full solution that Stu that's the point at which they say, that is one of the big things but the idea is that you out at the edge to what of devices out of the edge? now extend that to a Tesla. If I look at the discussion that the Linux primitives work and everything that we built on. that to me, that should be their strategy. So Linux is just the foundation so that the LANs matched right, because the mask mandate still exists by the time of the early days that but it's good to see you So if you're in Valencia, We'll see you the week of

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Breaking Analysis: Data Mesh...A New Paradigm for Data Management


 

from the cube studios in palo alto in boston bringing you data driven insights from the cube and etr this is breaking analysis with dave vellante data mesh is a new way of thinking about how to use data to create organizational value leading edge practitioners are beginning to implement data mesh in earnest and importantly data mesh is not a single tool or a rigid reference architecture if you will rather it's an architectural and organizational model that's really designed to address the shortcomings of decades of data challenges and failures many of which we've talked about on the cube as important by the way it's a new way to think about how to leverage data at scale across an organization and across ecosystems data mesh in our view will become the defining paradigm for the next generation of data excellence hello and welcome to this week's wikibon cube insights powered by etr in this breaking analysis we welcome the founder and creator of data mesh author thought leader technologist jamaak dagani shamak thank you for joining us today good to see you hi dave it's great to be here all right real quick let's talk about what we're going to cover i'll introduce or reintroduce you to jamaac she joined us earlier this year in our cube on cloud program she's the director of emerging tech at dot works north america and a thought leader practitioner software engineer architect and a passionate advocate for decentralized technology solutions and and data architectures and jamaa since we last had you on as a guest which was less than a year ago i think you've written two books in your spare time one on data mesh and another called software architecture the hard parts both published by o'reilly so how are you you've been busy i've been busy yes um good it's been a great year it's been a busy year i'm looking forward to the end of the year and the end of these two books but it's great to be back and um speaking with you well you got to be pleased with the the momentum that data mesh has and let's just jump back to the agenda for a bit and get that out of the way we're going to set the stage by sharing some etr data our partner our data partner on the spending profile and some of the key data sectors and then we're going to review the four key principles of data mesh just it's always worthwhile to sort of set that framework we'll talk a little bit about some of the dependencies and the data flows and we're really going to dig today into principle number three and a bit around the self-service data platforms and to that end we're going to talk about some of the learnings that shamak has captured since she embarked on the datamess journey with her colleagues and her clients and we specifically want to talk about some of the successful models for building the data mesh experience and then we're going to hit on some practical advice and we'll wrap with some thought exercises maybe a little tongue-in-cheek some of the community questions that we get so the first thing i want to do we'll just get this out of the way is introduce the spending climate we use this xy chart to do this we do this all the time it shows the spending profiles and the etr data set for some of the more data related sectors of the ecr etr taxonomy they they dropped their october data last friday so i'm using the july survey here we'll get into the october survey in future weeks but about 1500 respondents i don't see a dramatic change coming in the october survey but the the y-axis is net score or spending momentum the horizontal axis is market share or presence in the data set and that red line that 40 percent anything over that we consider elevated so for the past eight quarters or so we've seen machine learning slash ai rpa containers and cloud is the four areas where cios and technology buyers have shown the highest net scores and as we've said what's so impressive for cloud is it's both pervasive and it shows high velocity from a spending standpoint and we plotted the three other data related areas database edw analytics bi and big data and storage the first two well under the red line are still elevated the storage market continues to kind of plot along and we've we've plotted the outsourced it just to balance it out for context that's an area that's not so hot right now so i just want to point out that these areas ai automation containers and cloud they're all relevant to data and they're fundamental building blocks of data architectures as are the two that are directly related to data database and analytics and of course storage so it just gives you a picture of the spending sector so i wanted to share this slide jamark uh that that we presented in that you presented in your webinar i love this it's a taxonomy put together by matt turk who's a vc and he called this the the mad landscape machine learning and ai and data and jamock the key point here is there's no lack of tooling you've you've made the the data mesh concept sort of tools agnostic it's not like we need more tools to succeed in data mesh right absolutely great i think we have plenty of tools i think what's missing is a meta architecture that defines the landscape in a way that it's in step with organizational growth and then defines that meta architecture in a way that these tools can actually interoperable and to operate and integrate really well like the the clients right now have a lot of challenges in terms of picking the right tool regardless of the technology they go down the path either they have to go in and big you know bite into a big data solution and then try to fit the other integrated solutions around it or as you see go to that menu of large list of applications and spend a lot of time trying to kind of integrate and stitch this tooling together so i'm hoping that data mesh creates that kind of meta architecture for tools to interoperate and plug in and i think our conversation today around self-subjective platform um hopefully eliminate that yeah we'll definitely circle back because that's one of the questions we get all the time from the community okay let's review the four main principles of data mesh for those who might not be familiar with it and those who are it's worth reviewing jamar allow me to introduce them and then we can discuss a bit so a big frustration i hear constantly from practitioners is that the data teams don't have domain context the data team is separated from the lines of business and as a result they have to constantly context switch and as such there's a lack of alignment so principle number one is focused on putting end-to-end data ownership in the hands of the domain or what i would call the business lines the second principle is data as a product which does cause people's brains to hurt sometimes but it's a key component and if you start sort of thinking about it you'll and talking to people who have done it it actually makes a lot of sense and this leads to principle number three which is a self-serve data infrastructure which we're going to drill into quite a bit today and then the question we always get is when we introduce data meshes how to enforce governance in a federated model so let me bring up a more detailed slide jamar with the dependencies and ask you to comment please sure but as you said the the really the root cause we're trying to address is the siloing of the data external to where the action happens where the data gets produced where the data needs to be shared when the data gets used right in the context of the business so it's about the the really the root cause of the centralization gets addressed by distribution of the accountability end to end back to the domains and these domains this distribution of accountability technical accountability to the domains have already happened in the last you know decade or so we saw the transition from you know one general i.t addressing all of the needs of the organization to technology groups within the itu or even outside of the iit aligning themselves to build applications and services that the different business units need so what data mesh does it just extends that model and say okay we're aligning business with the tech and data now right so both application of the data in ml or inside generation in the domains related to the domain's needs as well as sharing the data that the domains are generating with the rest of the organization but the moment you do that then you have to solve other problems that may arise and that you know gives birth to the second principle which is about um data as a product as a way of preventing data siloing happening within the domain so changing the focus of the domains that are now producing data from i'm just going to create that data i collect for myself and that satisfy my needs to in fact the responsibility of domain is to share the data as a product with all of the you know wonderful characteristics that a product has and i think that leads to really interesting architectural and technical implications of what actually constitutes state has a product and we can have a separate conversation but once you do that then that's the point in the conversation that cio says well how do i even manage the cost of operation if i decentralize you know building and sharing data to my technical teams to my application teams do i need to go and hire another hundred data engineers and i think that's the role of a self-serve data platform in a way that it enables and empowers generalist technologies that we already have in the technical domains the the majority population of our developers these days right so the data platform attempts to mobilize the generalist technologies to become data producers to become data consumers and really rethink what tools these people need um and the last last principle so data platform is really to giving autonomy to domain teams and empowering them and reducing the cost of ownership of the data products and finally as you mentioned the question around how do i still assure that these different data products are interoperable are secure you know respecting privacy now in a decentralized fashion right when we are respecting the sovereignty or the domain ownership of um each domain and that leads to uh this idea of both from operational model um you know applying some sort of a federation where the domain owners are accountable for interoperability of their data product they have incentives that are aligned with global harmony of the data mesh as well as from the technology perspective thinking about this data is a product with a new lens with a lens that all of those policies that need to be respected by these data products such as privacy such as confidentiality can we encode these policies as computational executable units and encode them in every data product so that um we get automation we get governance through automation so that's uh those that's the relationship the complex relationship between the four principles yeah thank you for that i mean it's just a couple of points there's so many important points in there but the idea of the silos and the data as a product sort of breaking down those cells because if you have a product and you want to sell more of it you make it discoverable and you know as a p l manager you put it out there you want to share it as opposed to hide it and then you know this idea of managing the cost you know number three where people say well centralize and and you can be more efficient but that but that essentially was the the failure in your other point related point is generalist versus specialist that's kind of one of the failures of hadoop was you had these hyper specialist roles emerge and and so you couldn't scale and so let's talk about the goals of data mesh for a moment you've said that the objective is to extend exchange you call it a new unit of value between data producers and data consumers and that unit of value is a data product and you've stated that a goal is to lower the cognitive load on our brains i love this and simplify the way in which data are presented to both producers and consumers and doing so in a self-serve manner that eliminates the tapping on the shoulders or emails or raising tickets so how you know i'm trying to understand how data should be used etc so please explain why this is so important and how you've seen organizations reduce the friction across the data flows and the interconnectedness of things like data products across the company yeah i mean this is important um as you mentioned you know initially when this whole idea of a data-driven innovation came to exist and we needed all sorts of you know technology stacks we we centralized um creation of the data and usage of the data and that's okay when you first get started with where the expertise and knowledge is not yet diffused and it's only you know the privilege of a very few people in the organization but as we move to a data driven um you know innovation cycle in the organization as we learn how data can unlock new new programs new models of experience new products then it's really really important as you mentioned to get the consumers and producers talk to each other directly without a broker in the middle because even though that having that centralized broker could be a cost-effective model but if you if we include uh the cost of missed opportunity for something that we could have innovated well we missed that opportunity because of months of looking for the right data then that cost parented the cost benefit parameters and formula changes so um so to to have that innovation um really embedded data-driven innovation embedded into every domain every team we need to enable a model where the producer can directly peer-to-peer discover the data uh use it understand it and use it so the litmus test for that would be going from you know a hypothesis that you know as a data scientist i think there is a pattern and there is an insight in um you know in in the customer behavior that if i have access to all of the different informations about the customer all of the different touch points i might be able to discover that pattern and personalize the experience of my customer the liquid stuff is going from that hypothesis to finding all of the different sources be able to understanding and be able to connect them um and then turn them them into you know training of my machine learning and and the rest is i guess known as an intelligent product got it thank you so i i you know a lot of what we do here in breaking it house is we try to curate and then point people to new resources so we will have some additional resources because this this is not superficial uh what you and your colleagues in the community are creating but but so i do want to you know curate some of the other material that you had so if i bring up this next chart the left-hand side is a curated description both sides of your observations of most of the monolithic data platforms they're optimized for control they serve a centralized team that has hyper-specialized roles as we talked about the operational stacks are running running enterprise software they're on kubernetes and the microservices are isolated from let's say the spark clusters you know which are managing the analytical data etc whereas the data mesh proposes much greater autonomy and the management of code and data pipelines and policy as independent entities versus a single unit and you've made this the point that we have to enable generalists to borrow from so many other examples in the in the industry so it's an architecture based on decentralized thinking that can really be applied to any domain really domain agnostic in a way yes and i think if i pick one key point from that diagram is really um or that comparison is the um the the the data platforms or the the platform capabilities need to present a continuous experience from an application developer building an application that generates some data let's say i have an e-commerce application that generates some data to the data product that now presents and shares that data as as temporal immutable facts that can be used for analytics to the data scientist that uses that data to personalize the experience to the deployment of that ml model now back to that e-commerce application so if we really look at this continuous journey um the walls between these separate platforms that we have built needs to come down the platforms underneath that generate you know that support the operational systems versus supported data platforms versus supporting the ml models they need to kind of play really nicely together because as a user i'll probably fall off the cliff every time i go through these stages of this value stream um so then the interoperability of our data solutions and operational solutions need to increase drastically because so far we've got away with running operational systems an application on one end of the organization running and data analytics in another and build a spaghetti pipeline to you know connect them together neither of the ends are happy i hear from data scientists you know data analyst pointing finger at the application developer saying you're not developing your database the right way and application point dipping you're saying my database is for running my application it wasn't designed for sharing analytical data so so we've got to really what data mesh as a mesh tries to do is bring these two world together closer because and then the platform itself has to come closer and turn into a continuous set of you know services and capabilities as opposed to this disjointed big you know isolated stacks very powerful observations there so we want to dig a little bit deeper into the platform uh jamar can have you explain your thinking here because it's everybody always goes to the platform what do i do with the infrastructure what do i do so you've stressed the importance of interfaces the entries to and the exits from the platform and you've said you use a particular parlance to describe it and and this chart kind of shows what you call the planes not layers the planes of the platform it's complicated with a lot of connection points so please explain these planes and how they fit together sure i mean there was a really good point that you started with that um when we think about capabilities or that enables build of application builds of our data products build their analytical solutions usually we jump too quickly to the deep end of the actual implementation of these technologies right do i need to go buy a data catalog or do i need you know some sort of a warehouse storage and what i'm trying to kind of elevate us up and out is to to to force us to think about interfaces and apis the experiences that the platform needs to provide to run this secure safe trustworthy you know performance mesh of data products and if you focus on then the interfaces the implementation underneath can swap out right you can you can swap one for the other over time so that's the purpose of like having those lollipops and focusing and emphasizing okay what is the interface that provides a certain capability like the storage like the data product life cycle management and so on the purpose of the planes the mesh experience playing data product expense utility plan is really giving us a language to classify different set of interfaces and capabilities that play nicely together to provide that cohesive journey of a data product developer data consumer so then the three planes are really around okay at the bottom layer we have a lot of utilities we have that mad mac turks you know kind of mad data tooling chart so we have a lot of utilities right now they they manage workflow management you know they they do um data processing you've got your spark link you've got your storage you've got your lake storage you've got your um time series of storage you've got a lot of tooling at that level but the layer that we kind of need to imagine and build today we don't buy yet as as long as i know is this linger that allows us to uh exchange that um unit of value right to build and manage these data products so so the language and the apis and interface of this product data product experience plan is not oh i need this storage or i need that you know workflow processing is that i have a data product it needs to deliver certain types of data so i need to be able to model my data it needs to as part of this data product i need to write some processing code that keeps this data constantly alive because it's receiving you know upstream let's say user interactions with a website and generating the profile of my user so i need to be able to to write that i need to serve the data i need to keep the data alive and i need to provide a set of slos and guarantees for my data so that good documentation so that some you know someone who comes to data product knows but what's the cadence of refresh what's the retention of the data and a lot of other slos that i need to provide and finally i need to be able to enforce and guarantee certain policies in terms of access control privacy encryption and so on so as a data product developer i just work with this unit a complete autonomous self-contained unit um and the platform should give me ways of provisioning this unit and testing this unit and so on that's why kind of i emphasize on the experience and of course we're not dealing with one or two data product we're dealing with a mesh of data products so at the kind of mesh level experience we need a set of capabilities and interfaces to be able to search the mesh for the right data to be able to explore the knowledge graph that emerges from this interconnection of data products need to be able to observe the mesh for any anomalies did we create one of these giant master data products that all the data goes into and all the data comes out of how we found ourselves the bottlenecks to be able to kind of do those level machine level capabilities we need to have a certain level of apis and interfaces and once we decide and decide what constitutes that to satisfy this mesh experience then we can step back and say okay now what sort of a tool do i need to build or buy to satisfy them and that's that is not what the data community or data part of our organizations used to i think traditionally we're very comfortable with buying a tool and then changing the way we work to serve to serve the tool and this is slightly inverse to that model that we might be comfortable with right and pragmatists will will to tell you people who've implemented data match they'll tell you they spent a lot of time on figuring out data as a product and the definitions there the organizational the getting getting domain experts to actually own the data and and that's and and they will tell you look the technology will come and go and so to your point if you have those lollipops and those interfaces you'll be able to evolve because we know one thing's for sure in this business technology is going to change um so you you had some practical advice um and i wanted to discuss that for those that are thinking about data mesh i scraped this slide from your presentation that you made and and by the way we'll put links in there your colleague emily who i believe is a data scientist had some really great points there as well that that practitioners should dig into but you made a couple of points that i'd like you to summarize and to me that you know the big takeaway was it's not a one and done this is not a 60-day project it's a it's a journey and i know that's kind of cliche but it's so very true here yes um this was a few starting points for um people who are embarking on building or buying the platform that enables the people enables the mesh creation so it was it was a bit of a focus on kind of the platform angle and i think the first one is what we just discussed you know instead of thinking about mechanisms that you're building think about the experiences that you're enabling uh identify who are the people like what are the what is the persona of data scientists i mean data scientist has a wide range of personas or did a product developer the same what is the persona i need to develop today or enable empower today what skill sets do they have and and so think about experience as mechanisms i think we are at this really magical point i mean how many times in our lifetime we come across a complete blanks you know kind of white space to a degree to innovate so so let's take that opportunity and use a bit of a creativity while being pragmatic of course we need solutions today or yesterday but but still think about the experiences not not mechanisms that you need to buy so that was kind of the first step and and the nice thing about that is that there is an evolutionary there is an iterative path to maturity of your data mesh i mean if you start with thinking about okay which are the initial use cases i need to enable what are the data products that those use cases depend on that we need to unlock and what is the persona of my or general skill set of my data product developer what are the interfaces i need to enable you can start with the simplest possible platform for your first two use cases and then think about okay the next set of data you know data developers they have a different set of needs maybe today i just enable the sql-like querying of the data tomorrow i enable the data scientists file based access of the data the day after i enable the streaming aspect so so have this evolutionary kind of path ahead of you and don't think that you have to start with building out everything i mean one of the things we've done is taking this harvesting approach that we work collaboratively with those technical cross-functional domains that are building the data products and see how they are using those utilities and harvesting what they are building as the solutions for themselves back into the back into the platform but at the end of the day we have to think about mobilization of the large you know largest population of technologies we have we'd have to think about diffusing the technology and making it available and accessible by the generous technologies that you know and we've come a long way like we've we've gone through these sort of paradigm shifts in terms of mobile development in terms of functional programming in terms of cloud operation it's not that we are we're struggling with learning something new but we have to learn something that works nicely with the rest of the tooling that we have in our you know toolbox right now so so again put that generalist as the uh as one of your center personas not the only person of course we will have specialists of course we will always have data scientists specialists but any problem that can be solved as a general kind of engineering problem and i think there's a lot of aspects of data michigan that can be just a simple engineering problem um let's just approach it that way and then create the tooling um to empower those journalists great thank you so listen i've i've been around a long time and so as an analyst i've seen many waves and we we often say language matters um and so i mean i've seen it with the mainframe language it was different than the pc language it's different than internet different than cloud different than big data et cetera et cetera and so we have to evolve our language and so i was going to throw a couple things out here i often say data is not the new oil because because data doesn't live by the laws of scarcity we're not running out of data but i get the analogy it's powerful it powered the industrial economy but it's it's it's bigger than that what do you what do you feel what do you think when you hear the data is the new oil yeah i don't respond to those data as the gold or oil or whatever scarce resource because as you said it evokes a very different emotion it doesn't evoke the emotion of i want to use this i want to utilize it feels like i need to kind of hide it and collect it and keep it to myself and not share it with anyone it doesn't evoke that emotion of sharing i really do think that data and i with it with a little asterisk and i think the definition of data changes and that's why i keep using the language of data product or data quantum data becomes the um the most important essential element of existence of uh computation what do i mean by that i mean that you know a lot of applications that we have written so far are based on logic imperative logic if this happens do that and else do the other and we're moving to a world where those applications generating data that we then look at and and the data that's generated becomes the source the patterns that we can exploit to build our applications as in you know um curate the weekly playlist for dave every monday based on what he has listened to and the you know other people has listened to based on his you know profile so so we're moving to the world that is not so much about applications using the data necessarily to run their businesses that data is really truly is the foundational building block for the applications of the future and then i think in that we need to rethink the definition of the data and maybe that's for a different conversation but that's that's i really think we have to converge the the processing that the data together the substance substance and the processing together to have a unit that is uh composable reusable trustworthy and that's that's the idea behind the kind of data product as an atomic unit of um what we build from future solutions got it now something else that that i heard you say or read that really struck me because it's another sort of often stated phrase which is data is you know our most valuable asset and and you push back a little bit on that um when you hear people call data and asset people people said often have said they think data should be or will eventually be listed as an asset on the balance sheet and i i in hearing what you said i thought about that i said well you know maybe data as a product that's an income statement thing that's generating revenue or it's cutting costs it's not necessarily because i don't share my my assets with people i don't make them discoverable add some color to this discussion i think so i think it's it's actually interesting you mentioned that because i read the new policy in china that cfos actually have a line item around the data that they capture we don't have to go to the political conversation around authoritarian of um collecting data and the power that that creates and the society that leads to but that aside that big conversation little conversation aside i think you're right i mean the data as an asset generates a different behavior it's um it creates different performance metrics that we would measure i mean before conversation around data mesh came to you know kind of exist we were measuring the success of our data teams by the terabytes of data they were collecting by the thousands of tables that they had you know stamped as golden data none of that leads to necessarily there's no direct line i can see between that and actually the value that data generated but if we invert that so that's why i think it's rather harmful because it leads to the wrong measures metrics to measure for success so if you invert that to a bit of a product thinking or something that you share to delight the experience of users your measures are very different your measures are the the happiness of the user they decrease lead time for them to actually use and get value out of it they're um you know the growth of the population of the users so it evokes a very different uh kind of behavior and success metrics i do say if if i may that i probably come back and regret the choice of word around product one day because of the monetization aspect of it but maybe there is a better word to use but but that's the best i think we can use at this point in time why do you say that jamar because it's too directly related to monetization that has a negative connotation or it might might not apply in things like healthcare or you know i think because if we want to take your shortcuts and i remember this conversation years back that people think that the reason to you know kind of collect data or have data so that we can sell it you know it's just the monetization of the data and we have this idea of the data market places and so on and i think that is actually the least valuable um you know outcome that we can get from thinking about data as a product that direct cell an exchange of data as a monetary you know exchange of value so so i think that might redirect our attention to something that really matters which is um enabling using data for generating ultimately value for people for the customers for the organizations for the partners as opposed to thinking about it as a unit of exchange for for money i love data as a product i think you were your instinct was was right on and i think i'm glad you brought that up because because i think people misunderstood you know in the last decade data as selling data directly but you really what you're talking about is using data as a you know ingredient to actually build a product that has value and value either generate revenue cut costs or help with a mission like it could be saving lives but in some way for a commercial company it's about the bottom line and that's just the way it is so i i love data as a product i think it's going to stick so one of the other things that struck me in one of your webinars was one of the q a one of the questions was can i finally get rid of my data warehouse so i want to talk about the data warehouse the data lake jpmc used that term the data lake which some people don't like i know john furrier my business partner doesn't like that term but the data hub and one of the things i've learned from sort of observing your work is that whether it's a data lake a data warehouse data hub data whatever it's it should be a discoverable node on the mesh it really doesn't matter the the technology what are your your thoughts on that yeah i think the the really shift is from a centralized data warehouse to data warehouse where it fits so i think if you just cross that centralized piece uh we are all in agreement that data warehousing provides you know interesting and capable interesting capabilities that are still required perhaps as a edge node of the mesh that is optimizing for certain queries let's say financial reporting and we still want to direct a fair bit of data into a node that is just for those financial reportings and it requires the precision and the um you know the speed of um operation that the warehouse technology provides so i think um definitely that technology has a place where it falls apart is when you want to have a warehouse to rule you know all of your data and model canonically model your data because um it you have to put so much energy into you know kind of try to harness this model and create this very complex the complex and fragile snowflake schemas and so on that that's all you do you spend energy against the entropy of your organization to try to get your arms around this model and the model is constantly out of step with what's happening in reality because reality the model the reality of the business is moving faster than our ability to model everything into into uh into one you know canonical representation i think that's the one we need to you know challenge not necessarily application of data warehousing on a node i want to close by coming back to the issues of standards um you've specifically envisioned data mesh to be technology agnostic as i said before and of course everyone myself included we're going to run a vendor's technology platform through a data mesh filter the reality is per the matt turc chart we showed earlier there are lots of technologies that that can be nodes within the data mesh or facilitate data sharing or governance etc but there's clearly a lack of standardization i'm sometimes skeptical that the vendor community will drive this but maybe like you know kubernetes you know google or some other internet giant is going to contribute something to open source that addresses this problem but talk a little bit more about your thoughts on standardization what kinds of standards are needed and where do you think they'll come from sure i mean the you write that the vendors are not today incentivized to create those open standards because majority of the vet not all of them but some vendors operational model is about bring your data to my platform and then bring your computation to me uh and all will be great and and that will be great for a portion of the clients and portion of environments where that complexity we're talking about doesn't exist so so we need yes other players perhaps maybe um some of the cloud providers or people that are more incentivized to open um open their platform in a way for data sharing so as a starting point i think standardization around data sharing so if you look at the spectrum right now we have um a de facto sound it's not even a standard for something like sql i mean everybody's bastardized to call and extended it with so many things that i don't even know what this standard sql is anymore but we have that for some form of a querying but beyond that i know for example folks at databricks to start to create some standards around delta sharing and sharing the data in different models so i think data sharing as a concept the same way that apis were about capability sharing so we need to have the data apis or analytical data apis and data sharing extended to go beyond simply sql or languages like that i think we need standards around computational prior policies so this is again something that is formulating in the operational world we have a few standards around how do you articulate access control how do you identify the agents who are trying to access with different authentication mechanism we need to bring some of those our ad our own you know our data specific um articulation of policies uh some something as simple as uh identity management across different technologies it's non-existent so if you want to secure your data across three different technologies there is no common way of saying who's the agent that is acting uh to act to to access the data can i authenticate and authorize them so so those are some of the very basic building blocks and then the gravy on top would be new standards around enriched kind of semantic modeling of the data so we have a common language to describe the semantic of the data in different nodes and then relationship between them we have prior work with rdf and folks that were focused on i guess linking data across the web with the um kind of the data web i guess work that we had in the past we need to revisit those and see their practicality in the enterprise con context so so data modeling a rich language for data semantic modeling and data connectivity most importantly i think those are some of the items on my wish list that's good well we'll do our part to try to keep the standards you know push that push that uh uh movement jamaica we're going to leave it there i'm so grateful to have you uh come on to the cube really appreciate your time it's just always a pleasure you're such a clear thinker so thanks again thank you dave that's it's wonderful to be here now we're going to post a number of links to some of the great work that jamark and her team and her books and so you check that out because we remember we publish each week on siliconangle.com and wikibon.com and these episodes are all available as podcasts wherever you listen listen to just search breaking analysis podcast don't forget to check out etr.plus for all the survey data do keep in touch i'm at d vallante follow jamac d z h a m a k d or you can email me at david.velante at siliconangle.com comment on the linkedin post this is dave vellante for the cube insights powered by etrbwell and we'll see you next time you

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Merritt Baer, AWS | Fortinet Security Summit 2021


 

>> Narrator: From around the globe, It's theCUBE! Covering Fortinet Security Summit, brought to you by Fortinet. >> And welcome to the cube coverage here at the PGA champion-- Fortinet championship, where we're going to be here for Napa valley coverage of Fortinet's, the championships security summit, going on Fortinet, sponsoring the PGA, but a great guest Merritt Baer, who's the principal in the office of the CISO at Amazon web services. Great to see you. Thanks for coming on. >> Merritt: Thank you for having me. It's good to be here. >> So Fortinet, uh, big brand now, sponsoring the PGA. Pretty impressive that they're getting out there with the golf. It's very enterprise focused, a lot of action. A lot of customers here. >> Merritt: It seems like it, for sure. >> Bold move. Amazon, Amazon web services has become the gold standard in terms of cloud computing, seeing DevOps people refactoring. You've seen the rise of companies like Snowflake building on Amazon. People are moving not only to the cloud, but they're refactoring their business and security is top of mind for everyone. And obviously cybersecurity threats that Fortinet helps cover, you guys are partnering with them, is huge. What is your state of the union for cyber? What's the current situation with the threat landscape? Obviously there's no perimeter in the cloud. More end points are coming on board. The Edge is here. 5G, wavelength with outpost, a lot happening. >> That was a long question, but I'll, I'll try. So I think, you know, as always business in innovation is the driver. And security needs to be woven into that. And so I think increasingly we're seeing security not be a no shop, but be an enabler. And especially in cloud, when we're talking about the way that you do DevOps with security, I know folks don't like the term DevSecOps, but you know, to be able to do agile methodology and be able to do the short sprints that are really agile and, and innovative where you can-- So instead of nine months or whatever, nine week timelines, we're talking about short sprints that allow you to elastically scale up and down and be able to innovate really creatively. And to do that, you need to weave in your security because there's no like, okay, you pass go, you collect $200. Security is not an after the fact. So I think as part of that, of course the perimeter is dead, long live the perimeter, right? It does matter. And we can talk about that a little bit. You know, the term zero trust is really hot right now. We can dig into that if that's of interest. But I think part of this is just the business is kind of growing up. And as you alluded to we're at the start of what I think is an S curve that is just at the beginning. >> You know, I was really looking forward to Reinforced this year. It was got canceled last year, but the first inaugural event was in Boston. I remember covering that. This year it was virtual, but the keynote Steven gave was interesting, security hubs at the center of it. And I want to ask you, because I need you to share your view on how security's changed with the cloud, because there's now new things that are there to take advantage of if you're a business or an enterprise, yeah on premises, there's a standard operating procedure. You have the perimeter, et cetera. That's not there anymore, but with the cloud, there's a new, there's new ways to protect and security hub is one. What are some of the new things that cloud enables for security? >> Well, so just to clarify, like perimeters exist logically just like they do physically. So, you know, a VPC for example, would be a logical perimeter and that is very relevant, or a VPN. Now we're talking about a lot of remote work during COVID, for example. But one of the things that I think folks are really interested with Security Hub is just having that broad visibility and one of the beauties of cloud is that, you get this tactile sense of your estate and you can reason about it. So for example, when you're looking at identity and access management, you can look at something like access analyzer that will under the hood be running on a tool that our, our group came up with that is like reasoning about the permissions, because you're talking about software layers, you're talking about computer layer reasoning about security. And so another example is in inspector. We have a tool that will tell you without sending a single packet over the network, what your network reach ability is. There's just like this ability to do infrastructure as code that then allows you to do security as code. And then that allows for ephemeral and immutable infrastructures so that you could, for example, get back to a known good state. That being said, you know, you kill a, your web server gets popped and you kill it and you spin up a new one. You haven't solved your problem, right? You need to have some kind of awareness of networking and how principals work. But at the same time, there's a lot of beauties about cloud that you inherit from a security perspective to be able to work in those top layers. And that's of course the premise of cloud. >> Yeah, infrastructure as code, you mentioned that, it's awesome. And the program ability of it with, with server-less functions, you're starting to see new ways now to spin up resources. How is that changing the paradigm and creating opportunities for better security? Is it, is it more microservices? Is it, is, are there new things that people can do differently now that they didn't have a year ago or two years ago? Because you're starting to see things like server-less functions are very popular. >> So yes, and yes, I think that it is augmenting the way that we're doing business, but it's especially augmenting the way we do security in terms of automation. So server-less, under the hood, whether it's CloudWatch events or config rules, they are all a Lambda function. So that's the same thing that powers your Alexa at home. These are server-less functions and they're really simple. You can program them, you can find them on GitHub, but they are-- one way to really scale your enterprise is to have a lot of automation in place so that you put those decisions in ahead of time. So your gray area of human decision making is scaled down. So you've got, you know, what you know to be allowable, what you know to be not allowable. And then you increasingly kind of whittled down that center into things that really are novel, truly novel or high stakes or both. But the focus on automation is a little bit of a trope for us. We at Amazon like to talk about mechanisms, good intentions are not enough. If it's not someone's job, it's a hope and hope is not a plan, you know, but creating the actual, you know, computerized version of making it be done iteratively. And I think that is the key to scaling a security chain because as we all know, things can't be manual for long, or you won't be able to grow. >> I love the AWS reference. Mechanisms, one way doors, raising the bar. These are all kind of internal Amazon, but I got to ask you about the Edge. Okay. There's a lot of action going on with 5G and wavelength. Okay, and what's interesting is if the Edge becomes so much more robust, how do you guys see that security from a security posture standpoint? What should people be thinking about? Because certainly it's just a distributed Edge point. What's the security posture, How should we be thinking about Edge? >> You know, Edge is a kind of catch all, right, we're talking about Internet of Things. We're talking about points of contact. And a lot of times I think we focus so much on the confidentiality and integrity, but the availability is hugely important when we're talking about security. So one of the things that excites me is that we have so many points of contact and so many availability points at the Edge that actually, so for example, in DynamoDB, the more times you put a call on it, the more available it is because it's fresher, you've already been refreshing it, there are so many elements of this, and our core compute platform, EC2, all runs on Nitro, which is our, our custom hardware. And it's really fascinating, the availability benefits there. Like the best patching is a patching you don't have to do. And there are so many elements that are just so core to that Greengrass, you know, which is running on FreeRTOS, which has an open source software, for example, is, you know, one element of zero trust in play. And there are so many ways that we can talk about this in different incarnations. And of course that speaks to like the breadth and depth of the industries that use cloud. We're talking about automotive, we're talking about manufacturing and agriculture, and there are so many interesting use cases for the ways that we will use IOT. >> Yeah. It's interesting, you mentioned Nitro. we also got Annapurna acquisition years ago. You got latency at the Edge. You can handle low latency, high volume compute with the data. That's pretty powerful. It's a paradigm shift. That's a new dynamic. It's pretty compelling, these new architectures, most people are scratching their heads going, "okay, how do I do this, like what do I do?" >> No, you're right. So it is a security inheritance that we are extremely calculated about our hardware supply chain. And we build our own custom hardware. We build our own custom Silicon. Like, this is not a question. And you're right in that one of the things, one of the north stars that we have is that the security properties of our engineering infrastructure are built in. So there just is no button for it to be insecure. You know, like that is deliberate. And there are elements of the ways that nature works from it running, you know, with zero downtime, being able to be patched running. There are so many elements of it that are inherently security benefits that folks inherit as a product. >> Right. Well, we're here at the security summit. What are you excited for today? What's the conversations you're having here at the Fortinet security summit. >> Well, it's awesome to just meet folks and connect outside. It's beautiful outside today. I'm going to be giving a talk on securing the cloud journey and kind of that growth and moving to infrastructure as code and security as code. I'm excited about the opportunity to learn a little bit more about how folks are managing their hybrid environments, because of course, you know, I think sometimes folks perceive AWS as being like this city on a hill where we get it all right. We struggle with the same things. We empathize with the same security work. And we work on that, you know, as a principal in the office of the CISO, I spend a lot of my time on how we do security and then a lot of my time talking to customers and that empathy back and forth is really crucial. >> Yeah. And you've got to be on the bleeding edge and have the empathy. I can't help but notice your AWS crypto shirt. Tell me about the crypto, what's going on there. NFT's coming out, is there a S3 bucket at NFT now, I mean. (both laughing) >> Cryptography never goes out of style. >> I know, I'm just, I couldn't help-- We'll go back to the pyramids on that one. Yeah, no, this is not a, an advertisement for cryptocurrency. It is, I'm a fangirl of the AWS crypto team. And as a result of wearing their shirts, occasionally they send me more shirts. And I can't argue with that. >> Well, love, love, love the crypto. I'm big fan of crypto, I think crypto is awesome. Defi is amazing. New applications are going to come out. We think it's going to be pretty compelling, again, let's get today right. (laughing) >> Well, I don't think it's about like, so cryptocurrency is just like one small iteration of what we're really talking about, which is the idea that math resolves, and the idea that you can have value in your resolution that the math should resolve. And I think that is a fundamental principle and end-to-end encryption, I believe is a universal human right. >> Merritt, thank you for coming on the cube. Great, great to have you on. Thanks for sharing that awesome insight. Thanks for coming on. >> Merritt: Thank you. >> Appreciate it. Okay. CUBE coverage here in Napa valley, our remote set for Fortinet's security cybersecurity summit here as part of their PGA golf Pro-Am tournament happening here in Napa valley. I'm John Furrier. Thanks for watching.

Published Date : Sep 15 2021

SUMMARY :

brought to you by Fortinet. of Fortinet's, the It's good to be here. now, sponsoring the PGA. What's the current situation the way that you do DevOps You have the perimeter, et cetera. But one of the things that I think How is that changing the paradigm but creating the actual, you know, but I got to ask you about the Edge. And of course that speaks to You got latency at the Edge. is that the security properties What's the conversations you're having And we work on that, you know, and have the empathy. of the AWS crypto team. Well, love, love, love the crypto. and the idea that you can for coming on the cube. Thanks for watching.

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Amanda Silver, Microsoft | DockerCon 2021


 

>>Welcome back to the cubes coverage of dr khan 2021. I'm john for your host of the cube. We're here with Amanda Silver, corporate vice president, product developer division at Microsoft. Amanda, Great to see you you were on last year, Dr khan. Great to see you again a full year later were remote. Thanks for coming on. I know you're super busy with build happening this week as well. Thanks for making the time to come on the cube for Dr khan. >>Thank you so much for having me. Yeah, I'm joining you like many developers around the globe from my personal home office, >>developers really didn't skip a beat during the pandemic and again, it was not a good situation but developers, as you talked about last year on the front lines, first responders to creating value quite frankly, looking back you were pretty accurate in your prediction, developers did have an impact this year. They did create the kind of change that really changed the game for people's lives, whether it was developing solutions from a medical standpoint or even keeping systems running from call centres to making sure people got their their their goods or services and checks and and and kept sanity together. So. >>Yeah absolutely. I mean I think I think developers you know get the M. V. P. Award for this year because you know at the end of the day they are the digital first responders to the first responders and the pivot that we've had to make over the past year in terms of supporting remote telehealth, supporting you know online retail, curbside pickup. All of these things were done through developers being the ones pushing the way forward remote learning. You know my kids are learning at home right behind me right now so you might hear them during the interview that's happening because developers made that happen. >>I don't think mom please stop hogging the band with, they've got a gigabit. Stop it. Don't be streaming. My kids are all game anyway, Hey, great to have you on and you have to get the great keynote, exciting to see you guys continue the collaboration with Docker uh with GIT hub and Microsoft, A great combination, it's a 123 power punch of value. You guys are really kind of killing it. We heard from scott and dan has been on the cube. What's your thoughts on the partnership with the developer division team at Microsoft with Doctor, What's it all about this year? What's the next level? >>Well, I mean, I think, I think what's really awesome about this partnership is that we all have, we all are basically sharing a common mission. What we want to do is make sure that we're empowering developers, that we're focused on their productivity and that we're delivering value to them so they can do their job better so that they can help others. So that's really kind of what drives us day in and day out. So what we focus on is developer productivity. And I think that's a lot of what dana was talking about in her session, the developer division. Specifically, we really try to make sure that we're improving the state of the art from modern developers. So we want to make sure that every keystroke that they take, every mouse move that they make, it sounds like a song but every every one of those matter because we want to make sure that every developers writing the code that only they can write and in terms of the partnership and how that's going. You know my team and the darker team have been collaborating a ton on things like dr desktop and the Doctor Cli tool integrations. And one of the things that we do is we think about pain points and various workflows. We want to make sure that we're shaving off the edges of all of the user experience is the developers have to go through to piece all of these applications together. So one of the big pain points that we have heard from developers is that signing into the Azure cloud and especially our sovereign clouds was challenging. So we contributed back to uh back to doctor to actually make it easier to sign into these clouds. And so dr developers can now use dr desktop and the Doctor Cli to actually change the doctor context so that its Azure. So that makes it a lot easier to connect the other. Oh, sorry, go ahead. No, I was just >>going to say, I love the reference of the police song. Every breath you take, every >>mouth moving. Great, >>great line there. Uh, but I want to ask you while you're on this modern cloud um, discussion, what is I mean we have a lot of developers here at dr khan. As you know, you guys know developers in your ecosystem in core competency. From Microsoft, Kublai khan is a very operator like focus developed. This is a developer conference. You guys have build, what is the state of the art for a modern cloud developer? Could you just share your thoughts because this comes up a lot. You know, what's through the art? What's next jan new guard guard? It's his legacy. What is the state of the art for a modern cloud developer? >>Fantastic question. And extraordinarily relevant to this particular conference. You know what I think about often times it's really what is the inner loop and the outer loop look like in terms of cycle times? Because at the end of the day, what matters is the time that it takes for you to make that code change, to be able to see it in your test environment and to be able to deploy it to production and have the confidence that it's delivering the feature set that you need it to. And it's, you know, it's secure, it's reliable, it's performance, that's what a developer cares about at the end of the day. Um, at the same time, we also need to make sure that we're growing our team to meet our demand, which means we're constantly on boarding new developers. And so what I take inspiration from our, some of the tech elite who have been able to invest significant amounts in, in tuning their engineering systems, they've been able to make it so that a new developer can join a team in just a couple of minutes or less that they can actually make a code change, see that be reflected in their application in just a few seconds and deploy with confidence within hours. And so our goal is to actually be able to take that state of the art metric and democratize that actually bring it to as many of our customers as we possibly can. >>You mentioned supply chain earlier in securing that. What are you guys doing with Docker and how to make that partnership better with registries? Is there any update there in terms of the container registry on Azure? >>Yeah, I mean, you know, we, we we have definitely seen recent events and and it almost seems like a never ending attacks that that you know, increasingly are getting more and more focused on developer watering holes is how we think about it. Kind of developers being a primary target um for these malicious hackers. And so what it's more important than ever that every developer um and Microsoft especially uh really take security extraordinarily seriously. Our engineers are working around the clock to make sure that we are responding to every security incident that we hear about and partnering with our customers to make sure that we're supporting them as well. One of the things that we announced earlier this week at Microsoft build is that we've actually taken, get have actions and we've now integrated that into the Azure Security Center. And so what this means is that, you know, we can now do things like scan for vulnerabilities. Um look at things like who is logging in, where things like that and actually have that be tracked in the Azure security center so that not just your developers get that notification but also your I. T. Operations. Um In terms of the partnership with dR you know, this is actually an ongoing partnership to make sure that we can provide more guidance to developers to make sure that they are following best practices like pulling from a private registry like Docker hub or at your container registry. So I expect that as time goes on will continue to more in partnership in this space >>and that's going to give a lot of confidence. Actually, productivity wise is going to be a big help for developers. Great stuff is always good, good progress. They're moving the needle. >>Last time we >>spoke we talked about tools and setting Azure as the doctor context duty tooling updates here at dot com this year. That's notable. >>Yeah, I mean, I think, you know, there's one major thing that we've been working on which has a big dependency on docker is get help. Code space is now one of the biggest pain points that developers have is setting up a new DEV box, which they often have to do when they are on boarding a new employee or when they're starting a new project or even if they're just kicking the tires on a new technology that they want to be able to evaluate and sometimes creating a developer environment can actually take hours um and especially when you're trying to create a developer environment that matches somebody else's developer environment that can take like a half a day and you can spend all of your time just debugging the differences in environment variables, for example, um, containers actually makes that much easier. So what you can do with this, this services, you can actually create death environment spun up in the cloud and you can access it in seconds and you get from there are working coding environment and a runtime environment and this is repeatable via containers. So it means that there's no inadvertent differences introduced by each DEV. And you might be interested to know that underneath this is actually using Docker files and dr composed to orchestrate the debits and the runtime bits for a whole bunch of different stacks. And so this is something that we're actually working on in collaboration with the with the doctor team to have a common the animal format. And in fact this week we actually introduced a couple of app templates so that everybody can see this all in action. So if you check out a ca dot m s forward slash app template, you can see this in action yourself. >>You guys have always had such a strong developer community and one thing I love about cloud as it brings more agility, as we always talk about. But when you start to see the enterprise grow into, the direction is going now, it's almost like the developer communities are emerging, it's no longer about all the Lennox folks here and the dot net folks there, you've got windows, you've got cloud, >>it's almost >>the the the solidification of everyone kind of coming together. Um and visual studio, for instance, last year, I think you were talking about that to having to be interrogated dr composed, et cetera. >>How do you see >>this melting pot emerging? Because at the end of the day, you pick the language you love and you got devops, which is infrastructure as code doesn't matter. So give us your take on where we are with that whole progress of of making that happen. >>Well, I mean I definitely think that, you know, developer environments and and kind of, you know, our approach to them don't need to be as dogmatic as they've been in the past. I really think that, you know, you can pick the right tool and language and stand developer stack for your team, for your experience and you can be productive and that's really our goal. And Microsoft is to make sure that we have tools for every developer and every team so that they can build any app that they want to want to create. Even if that means that they're actually going to end up ultimately deploying that not to our cloud, they're going to end up deploying it to AWS or another another competitive cloud. And so, you know, there's a lot of things that we've been doing to make that really much easier. We have integrated container tools in visual studio and visual studio code and better cli integrations like with the doctor context that we had talked about a little bit earlier. We continue to try to make it easier to build applications that are targeting containers and then once you create those containers it's much easier to take it to another environment. One of the examples of this kind of work is now that we have WsL and the Windows subsystem for Lennox. This makes it a lot easier for developers who prefer a Windows operating system as their environment and maybe some tools like Visual Studio that run on Windows, but they can still target Lennox with as their production environment without any impedance mismatch. They can actually be as productive as they would be if they had a Linux box as their Os >>I noticed on this session, I got to call this out. I want to get your reaction to it interesting. Selection of Microsoft talks, the container based development. Visual studio code is one that's where you're going to show some some some container action going on with note and Visual Studio code. And then you get the machine learning with Azure uh containers in the V. S. Code. Interesting how you got, you know, containers with V. S. And now you've got machine learning. What does that tell the world about where Microsoft's at? Because in a way you got the cutting edge container management on one side with the doctor integration. Now you get the machine learning which everyone's talking about shifting, left more automation. Why are these sessions so important? Why should people attend? And what's the what's the bottom line? >>Well, like I said, like containers basically empower developer productivity. Um that's what creates the reputable environments, that's what allows us to make sure that, you know, we're productive as soon as we possibly can be with any text act that we want to be able to target. Um and so that's kind of almost the ecosystem play. Um it's how every developer can contribute to the success of others and we can amor ties the kinds of work that we do to set up an environment. So that's what I would say about the container based development that we're doing with both visual studio and visual studio code. Um in terms of the machine learning development, uh you know, the number of machine learning developers in the world is relatively small, but it's growing and it's obviously a very important set of developers because to train a machine learning uh to train an ml model, it actually requires a significant amount of compute resources, and so that's a perfect opportunity to bring in the research that are in a public cloud. Um What's actually really interesting about that particular develop developer stack is that it commonly runs on things like python. And for those of you who have developed in python, you know, just how difficult it is to actually set up a python environment with the right interpreter, with the right run time, with the right libraries that can actually get going super quickly, um and you can be productive as a developer. And so it's actually one of the hardest, most challenging developer stacks to actually set up. And so this allows you to become a machine learning developer without having to spend all of your time just setting up the python runtime environment. >>Yeah, it's a nice, nice little call out on python, it's a double edged sword. It's easier to sling code around on one hand, when you start getting working then you gotta it gets complicated can get well. Um Well the great, great call out there on the island, but good, good, good project. Let me get your thoughts on this other tool that you guys are talking about project tie. Uh This is interesting because this is a trend that we're seeing a lot of conversations here on the cube about around more too many control planes. Too many services. You know, I no longer have that monolithic application. I got micro micro applications with microservices. What the hell is going on with my services? >>Yeah, I mean, I think, you know, containers brought an incredible amount of productivity in terms of having repeatable environments, both for dev environments, which we talked about a lot on this interview already, but also obviously in production and test environments. Super important. Um and with that a lot of times comes the microservices architecture that we're also moving to and the way that I view it is the microservices architecture is actually accompanied by businesses being more focused on the value that they can actually deliver to customers. And so they're trying to kind of create separations of concerns in terms of the different services that they're offering, so they can actually version and and kind of, you know, actually improve each of these services independently. But what happens when you start to have many microservices working together in a SAS or in some kind of aggregate um service environment or kind of application environment is it starts to get unwieldy, it's really hard to make it so that one micro service can actually address another micro service. They can pass information back and forth. And you know what used to be maybe easy if you were just building a client server application because, you know, within the server tear all of your code was basically contained in the same runtime environment. That's no longer the case when every microservices actually running inside of its own container. So the question is, how can we improve program ability by making it easier for one micro service that's being used in an application environment, be to be able to access another another service and kind of all of that context. Um and so, you know, you want to be able to access the service is the the api endpoint, the containers, the ingress is everything, make everything work together as though it felt just as easy as as um you know, server application development. Um And so what this means as well is that you also oftentimes need to get all of these different containers running at the same time and that can actually be a challenge in the developer and test loop as well. So what project tie does is it improves the program ability and it actually allows you to just write a command like thai run so that you can actually in stan she ate all of these containers and get them up and running and basically deploy and run your application in that environment and ultimately make the dev testing or loop much faster >>than productivity gain. Right. They're making it simple to stand up. Great, great stuff. Let me ask you a question as we kind of wrap down here for the folks here at Dakar Con, are >>there any >>special things you'd like to talk about the development you think are important for the developers here within this space? It's very dynamic. A lot of change happening in a good way. Um, but >>sometimes it's hard to keep >>track of all the cool stuff happening. Could you take a minute to, to share your thoughts on what you think are the most important develops developments in this space? That that might be interesting to ducker con attendees. >>I think the most important things are to recognize that developer environments are moving to containerized uh, environments themselves so that they can be repeated, they can be shared, the work, configuring them can be amortized across many developers. That's important thing. Number one important thing. Number two is it doesn't matter as much what operating system you're running as your chrome, you know, desktop. What matters is ultimately the production environment that you're targeting. And so I think now we're in a world where all of those things can be mixed and matched together. Um and then I think the next thing is how can we actually improve microservices, uh programming development together um so that it's easier to be able to target multiple micro services that are working in aggregate uh to create a single service experience or a single application. And how do we improve the program ability for that? >>You know, you guys have been great supporters of DACA and the community and open source and software developers as they transform and become quite frankly the superheroes for the transformation, which is re factoring businesses. So this has been a big thing. I'd love to get your thoughts on how this is all coming together inside Microsoft, you've got your division, you get the developer division, you got GIT hub, got Azure. Um, and then just historically, and he put this up last year army of an ecosystem. People who have been contributing encoding with Microsoft and the partners for many, many decades. >>Yes. The >>heart Microsoft now, how's it all working? What's the news? I get Lincoln, Lincoln, but there's no yet developer model there yet, but probably is soon. >>Um Yeah, I mean, I think that's a pretty broad question, but in some ways I think it's interesting to put it in the context of Microsoft's history. You know, I think when I think back to the beginning of my career, it was kind of a one stack shop, you know, we was all about dot net and you know, of course we want to dot net to be the best developer environment that it can possibly be. We still actually want that. We still want that need to be the most productive developer environment. It could we could possibly build. Um but at the same time, I think we have to recognize that not all developers or dot net developers and we want to make sure that Azure is the most productive cloud for developers and so to do that, we have to make sure that we're building fantastic tools and platforms to host java applications, javascript applications, no Js applications, python applications, all of those things, you know, all of these developers in the world, we want to make sure it can be productive on our tools and our platforms and so, you know, I think that's really kind of the key of you know what you're speaking of because you know, when I think about the partnership that I have with the GIT hub team or with the Azure team or with the Azure Machine learning team or the Lincoln team, um A lot of it actually comes down to helping empower developers, improving their productivity, helping them find new developers to collaborate with, um making sure that they can do that securely and confidently and they can basically respond to their customers as quickly as they possibly can. Um and when, when we think about partnering inside of Microsoft with folks like linkedin or office as an example, a lot of our partnership with them actually comes down to improving their colleagues efficiency. We build the developer tools that office and lengthen are built on top of and so every once in a while we will make an improvement that has, you know, 5% here, 3% there and it turns into an incredible amount of impact in terms of operations, costs for running these services. >>It's interesting. You mentioned earlier, I think there's a time now we're living in a time where you don't have to be dogmatic anymore, you can pick what you like and go with it. Also that you also mentioned just now this idea of distributed applications, distributed computing. You know, distributed applications and microservices go really well together. Especially with doctor. >>Can you share >>your thoughts on the framework that you guys released called Dapper? >>Yeah, yeah. We recently released Dapper. It's called D A P R. You can look it up on GIT hub and it's a programming model for common microservices pattern, two common microservices patterns that make it really easy and automatic to create those kinds of microservices. So you can choose to work with your favorite state stores or databases or pub sub components and get things like cloud events for free. You can choose either http or g R B C so that you can get mesh capabilities like service discovery and re tries and you can bring your own secret store and easily be able to call it from any environment variable. It's also like I was talking about earlier, multi lingual. Um so you don't need to embrace dot net, for example, as you're programming language to be able to benefit from Dapper, it actually supports many programming languages and Dapper itself is actually written and go. Um and so, you know, all developers can benefit from something like Dapper to make it easier to create microservices applications. >>I mean, always great to have you on great update. Take a minute to give an update on what's going on with your division. I know you had to build conference this week. V. S has got the new preview title. We just talked about what are the things you want to get to plug in for? Take a minute to get to plug in for what you're working on, your goals, your objectives hiring, give us the update. >>Yeah, sure. I mean, you know, we we built integrated container tools in visual studio uh and the Doctor extension and Visual Studio code and cli extensions. Uh and you know, even in this most recent release of our Visual Studio product, Visual Studio 16 10, we added some features to make it easier to use DR composed better. So one of the examples of this is that you can actually have uh Oftentimes you need to be able to use multiple doctor composed files together so that you can actually configure various different container environments for a single single application. But it's hard sometimes to create the right Yeah. My file so that you can actually invoke it and invoke the the container and the micro services that you need. And so what this allows you to do is to actually have just a menu of the different doctor composed files so that you can select the runtime and test environment that you need for the subset of the portion of the application that you're working on at the end of the day. This is always about developer productivity. You know, like I said, every keystroke matters. Um and we want to make sure that you as a developer can focus on the code that only you can Right. >>Amanda Silver, corporate vice president product development division of Microsoft. Always great to see you and chat with you remotely soon. We'll be back in in real life with real events soon as we come out of the pandemic and thanks for sharing your insight and congratulations on your success this year and and congratulations on your announcement here at Dakar Gone. >>Thank you so much for having me. >>Okay Cube coverage for Dunkirk on 2021. I'm John for your host of the Cube. Thanks for watching. Mhm

Published Date : May 28 2021

SUMMARY :

Amanda, Great to see you you were on last year, Dr khan. Yeah, I'm joining you like many developers around the globe quite frankly, looking back you were pretty accurate in your prediction, developers did have an impact V. P. Award for this year because you know at the end of the day they are the digital first My kids are all game anyway, Hey, great to have you on and you have to get the great keynote, exciting to see you guys and the Doctor Cli to actually change the doctor context so that its Azure. Every breath you take, every Great, you guys know developers in your ecosystem in core competency. Because at the end of the day, what matters is the time that it takes for you to make that What are you guys doing with Docker and how to make that partnership better with Um In terms of the partnership with dR you know, and that's going to give a lot of confidence. spoke we talked about tools and setting Azure as the doctor context duty So what you can do with this, this services, you can actually create death But when you start to see the enterprise grow into, studio, for instance, last year, I think you were talking about that to having to be interrogated dr composed, Because at the end of the day, you pick the language you love easier to build applications that are targeting containers and then once you create And then you get the machine learning with the machine learning development, uh you know, the number of machine learning developers around on one hand, when you start getting working then you gotta it gets complicated can get well. Um And so what this means as well is that you also oftentimes need to Let me ask you a question as we kind of wrap down here for the folks here at Dakar Con, the developers here within this space? Could you take a minute to, to share your thoughts on what you think are the most I think the most important things are to recognize that developer environments are moving to You know, you guys have been great supporters of DACA and the community and open source and software developers What's the news? that has, you know, 5% here, 3% there and it You mentioned earlier, I think there's a time now we're living in a time where you don't have to be dogmatic anymore, You can choose either http or g R B C so that you can get mesh capabilities I mean, always great to have you on great update. So one of the examples of this is that you can actually Always great to see you and chat with you remotely I'm John for your host of the Cube.

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Simon Maple, Snyk | DockerCon 2021


 

>>mhm Yes. >>Hello and welcome back to the cubes coverage of dr khan 2021 virtual. I'm john Kerry hosted the Q got a great cube segment here. Simon Maple Field C T Oh it's technique. Great company security shifting left great to have you on Simon. Thanks for thanks for stopping by >>absolute pleasure. Thank you very much for having me. >>So you guys were on last year the big partnership with DR Conn remember that interview vividly because it was really the beginning at the beginning but really come to me the mainstream of shifting left as devops. It's not been it's been around for a while. But as a matter of practice as containers have been going super mainstream. Super ballistic in the developer community then you're seeing what's happening. It's containers everywhere. Security Now dev sec apps is the standard. So devops great infrastructure as code. We all know that but now it's def sec ops is standard. This is the real deal. Give us the update on what's going on with sneak. >>Absolutely, yeah. And you know, we're still tireless in our approach of trying to get make sure developers don't just have the visibility of security but are very much empowered in terms of actually fixing issues and secure development is what we're really striving for. So yeah, the update, we're still very, very deep into a partnership with DACA. We have updates on DR desktop which allows developers to scan the containers on the command line, providing developers that really fast feedback as as early as possible. We also have uh, you know, new updates and support for running Docker scan on Lennox. Um, and yeah, you know, we're still there on the Docker hub and providing that security insights um, to, to users who are going to Docker hub to grab their images. >>Well, for the folks watching maybe for the first time, the sneak Docker partnership, we went in great detail last year was the big reveal why Docker and sneak partnership, what is the evolution of that partnership over the year? They speak highly of you guys as a developer partner. Why Doctor? What's the evolution looked like? >>It's a it's a really great question. And I think, you know, when you look at the combination of DACA and sneak well actually let's take let's take each as an individual. Both companies are very, very developer focused. First of all, right, so our goals and will be strife or what we what we tirelessly spend their time doing is creating features and creating, creating an environment in which a developer you can do what they need to do as easily as possible. And that, you know, everyone says they want to be developer friendly, They want to be developer focused. But very few companies can achieve. And you look at a company like doctor, you're a company like sneak it really, really provides that developer with the developer experience that they need to actually get things done. Um, and it's not just about being in a place that a developer exists. It's not enough to do that. You need to provide a developer with that experience. So what we wanted to do was when we saw doctor and extremely developer friendly environment and a developer friendly company, when we saw the opportunity there to partner with Yoko, we wanted to provide our security developer friendliness and developer experience into an already developed a friendly tool. So what the partnership provides is the ease of, you know, deploying code in a container combined with the ease of testing your code for security issues and fixing security issues in your code and your container and pulling it together in one place. Now, one of the things which we as a as a security company um pride ourselves on is actually not necessarily saying we provide security tools. One of what our favorite way of saying is we're a developer tooling company. So we provide tools that are four developers now in doing that. It's important you go to where the developers are and developers on DACA are obviously in places like the Docker hub or the Docker Cli. And so it's important for us to embed that behavior and that ease of use inside Dhaka for us to have that uh that that flow. So the developer doesn't need to leave the Docker Cli developer that doesn't need to leave Docker hub in order to see that data. If you want to go deeper, then there are probably easier ways to find that data perhaps with sneak or on the sneak site or something like that. But the core is to get that insight to get that visibility and to get that remediation, you can see that directly in in the in the Dhaka environment. And so that's what makes the relationship so so powerful. The fact that you combine everything together and you do it at source >>and doing it at the point of code. >>Writing >>code is one of the big things I've always liked about the value proposition is simple shift left. Um So let's just step back for a second. I got to ask you this question because this I wanted to make sure we get this on the table. What are the main challenges uh and needs to, developers have with container security? What are you seeing as the main top uh A few things that they need to have right now for the challenges uh with container security? >>Yeah, it's a it's a very good question. And I think to answer that, I think we need to um we need to think of it in a couple of ways. First of all, you've just got developers security uh in general, across containers. Um And the that in itself is there are different levels at which developers engage with containers. Um In some organizations, you have security teams that are very stringent in terms of what developers can and can't do in other organizations. It's very much the developer that that chooses their environment, chooses their parent image, et cetera. And so there when a developer has many, many choices in which they need to need to decide on, some of those choices will lead to more issues, more risk. And when we look at a cloud native environment, um uh Let's take let's take a node uh image as an example, the number of different uh images tags you can choose from as a developer. It's you know, there are hundreds, probably thousands. That you can actually you can actually choose. What is the developer gonna do? Well, are they going to just copy paste from another doctor file, for example, most likely. What if there are issues in that docker file? They're just gonna copy paste that across mis configurations that exist. Not because the developer is making the wrong decision, but because the developer very often doesn't necessarily know that they need to add a specific directive in. Uh So it's not necessarily what you add in a conflict file, but it's very often what you admit. So there are a couple of things I would say from a developer point of view that are important when we think about cloud security, the first one is just that knowledge that understanding what they need to do, why they need to do it. Secure development doesn't need to be, doesn't mean they need to be deep in security. It means they need to understand how they can develop securely and what what the best decisions that could come from guard rails, from the security team that they provide the development team to offer. But that's the that's an important error of secure development. The second thing and I think one of the most important things is understanding or not understanding necessarily, but having the information to get an act on those things early. So we know the length of time that developers are uh working on a branch or working on um some some code changes that is reducing more and more and more so that we can push to production very, very quickly. Um What we need to do is make sure that as a developer is making their changes, they can make the right decision at the right time and they have the right information at that time. And a lot of this could be getting information from tools, could be getting information from your team where it could be getting information from your production environments and having that information early is extremely important to make. That decision. May be in isolation with your team in an autonomous way or with advice from the security team. But I would say those are the two things having that information that will allow you to make that action, that positive change. Um uh and and yeah, understanding and having that knowledge about how you can develop security. >>All right. So I have a security thing. So I'm a development team and by the way, this whole team's thing is a huge deal. I think we'll get to that. I want to come back to that in a second but just throw this out there. Got containers, got some security, it's out there and you got kubernetes clusters where containers are coming and going. Sometimes containers could have malware in them. Um and and this is, I've heard this out and about how do how that happens off container or off process? How do you know about it? Is that infected by someone else? I mean is it gonna be protected? How does the development team once it's released into the wild, so to speak. Not to be like that, but you get the idea, it's like, okay, I'm concerned off process this containers flying around. What is it How do you track all >>and you know, there's a there's a few things here that are kind of like potential potential areas that, you know, we can trip up when we think about malware that's running um there are certain things that we need to that we need to consider and what we're really looking at here are kind of, what do we have in place in the runtime that can kind of detect these issues are happening? How do we block that? And how do you provide that information back to the developer? The area that I think is, and that is very, very important in order to in order to be able to identify monitor that those environments and then feed that back. So that that that's the kind of thing that can be that can be fixed. Another aspect is, is the static issues and the static issues whether that's in your os in your OS packages, for example, that could be key binaries that exist in your in your in your docker container out the box as well or of course in your application, these are again, areas that are extremely important to detect and they can be detected very very early. So some things, you know, if it's malware in a package that has been identified as malware then absolutely. That can be that can be tracked very very early. Sometimes these things need to be detected a little bit later as well. But yeah, different tools for different for different environments and wear sneak is really focused. Is this static analysis as early as possible. >>Great, great insight there. Thanks for sharing that certainly. Certainly important. And you know, some companies classes are locked down and all of sudden incomes, you know, some some malware from a container, people worried about that. So I want to bring that up. Uh The other thing I want to ask you is this idea of end to end security um and this is a team formation thing we're seeing where modern teams have essentially visibility of their workload and to end. So this is a huge topic. And then by the way it might integrate their their app might integrate with other processes to that's great for containers as well and observe ability and microservices. So this is the trend. What's in it for the developer? If I work with sneak and docker, what benefits do I get if I want to go down that road of having these teams began to end, but I want the security built in. >>Mhm. Yeah, really, really important. And I think what's what's most important there is if we don't look end to end, there are component views and there are applications. If we don't look into end, we could have our development team fixing things that realistically aren't in production anyway or aren't the key risks that are potentially hurting us in our production environment. So it's important to have that end to end of you so that we have the right insights and can prioritize what we need to identify and look at early. Um, so I think, I think that visibility into end is extremely important. If we think about who, who is re fixing uh certain issues, again, this is gonna depend from dog to walk, but what we're seeing more and more is this becoming a developer lead initiative to not just find or be given that information, but ultimately fixed. They're getting more and more responsible for DR files for for I see for for their application code as well. So one of the areas which we've looked into as well is identifying and actually running in cuba Netease workloads to identify where the most important areas that a developer needs to look at and this is all about prioritization. So, you know, if the developer has just a component view and they have 100 different images, 100 different kubernetes conflicts, you know, et cetera. Where do they prioritize, where do they spend their time? They shouldn't consider everything equal. So this identification of where the workloads are running and what um is causing you the most risk as a business and as an organization, that is the data. That can be directly fed back into your, your your vulnerability data and then you can prioritize based on the kubernetes workloads that are in your production and that can be fed directly into the results in the dashboards. That's neat. Can provide you as well. So that end to end story really provides the context you need in order to not just develop securely, but act and action issues in a proper way. >>That's a great point. Context matters here because making it easy to do the right thing as early as possible, the right time is totally an efficiency productivity gain, you see in that that's clearly what people want. It's a great formula, success, reduce the time it takes to do something, reduced the steps and make it easy. Right, come on, that's a that's a formula. Okay, so I gotta bring that to the next level. When I ask you specifically around automation, this is one the hot topic and def sec ops, automation is part of it. You got scale, you got speed, you've got a I machine learning, you go out of all these new things. Microservices, how do you guys fit into the automation story? >>It's a great question. And you know, one of the recent reports that we that we did based on a survey data this year called the state of a state of cloud, native applications security. We we asked the question how automated our people in their in their deployment pipelines and we found some really strong correlations between value from a security point of view um in terms of in terms of having that automation in it, if I can take you through a couple of them and then I'll address that question about how we can be automated in that. So what we found is a really strong correlation as you would expect with security testing in ci in your source code repositories and all the way through the deployment ci and source code were the two of the most most well tested areas across the pipeline. However the most automated teams were twice as likely to test in I. D. S. And testing your CLS in local development. And now those are areas that are really hard to automate if at all because it's developers running running their cli developers running and testing in their I. D. So the having a full automation and full uh proper testing throughout the sclc actually encourages and and makes developers test more in their development environment. I'm not saying there's causation there but there's definite correlation. A couple of other things that this pushes is um Much much more likely to test daily or continuously being automated as you would expect because it's part of the bills as part of your monitoring. But crucially uh 73% of our respondents were able to fix a critical issue in less than a week as opposed to just over 30% of people that were not automated, so almost double people are More likely to fix within a week. 36% of people who are automated can fix a critical security issue in less than a day as opposed to 8% of people who aren't automated. So really strong data that correlates being automated with being able to react now. If you look at something like Sneak what if our um goals of obviously being developer friendly developer first and being able to integrate where developers are and throughout the pipeline we want to test everywhere and often. Okay, so we start as far left as we can um integrating into, you know, CLS integrating into Docker hub, integrating into into doctors can so at the command line you type in doctors can you get sneak embedded in DHAKA desktop to provide you those results so as early as possible, you get that data then all the way through to to uh get reposed providing that testing and automatically testing and importing results from there as well as as well as other repositories, container repositories, being at a poor from there and test then going into ci being able to run container tests in C I to make sure we're not regressing and to choose what we want to do their whether we break, whether we continue with with raising an issue or something like that, and then continuing beyond that into production. So we can monitor tests and automatically send pull requests, etcetera. As and when new issues or new fixes occur. So it's about integrating at every single stage, but providing some kind of action. So, for example, in our ui we provide the ability to say this is the base level you should be or could be at, it will reduce your number of vulnerabilities by X and as a result you're going to be that much more secure that action ability across the pipeline. >>That's a great, great data dump, that's a masterclass right there on automation. Thanks for sharing that sign. I appreciate it. I gotta ask you the next question that comes to my mind because I think this is kind of the dots connect for the customer is okay. I love this kind of hyper focus on containers and security. You guys are all over it, shift left as far as possible, be there all the time, test, test, test all through the life cycle of the code. Well, the one thing that is popping up as a huge growth areas, obviously hybrid cloud devops across both environments and the edge, whether it's five G industrial or intelligent edge, you're gonna have kubernetes clusters at the edge now. So you've got containers. The relationship to kubernetes and then ultimately cloud native work clothes at, say, the edge, which has data has containers. So there's a lot of stuff going on all over the place. What's your, what's your comment there for customer says, Hey, you know, I got, this is my architecture that's happening to me now. I'm building it out. We're comfortable with kubernetes put in containers everywhere, even on the edge how to sneak fit into that story. >>Yeah, really, really great question. And I think, you know, a lot of what we're doing right now is looking at a developer platform. So we care about, we care about everything that a developer can check in. Okay, so we care about get, we care about the repositories, we care about the artifact. So um, if you look at the expansion of our platform today, we've gone from code that people uh, third party libraries that people test. We added containers. We've also added infrastructure as code. So Cuban eighties conflicts, Terror form scripts and things like that. We're we're able to look at everything that the developer touches from their code with sneak code all the way through to your to your container. And I see, so I think, you know, as we see more and more of this pushing out into the edge, cuba Nitties conflict that that, you know, controls a lot of that. So much of this is now going to be or not going to be, but so much of the environment that we need to look at is in the configurations or the MIS configurations in that in those deployment scripts, um, these are some of the areas which which we care a lot about in terms of trying to identify those vulnerabilities, those miS configurations that exist within within those scripts. So I can see yeah more and more of this and there's a potential shift like that across to the edge. I think it's actually really exciting to be able to see, to be able to see those uh, those pushing across. I don't necessarily see any other, any, you know, different security threats or the threat landscape changing as a result of that. Um there could be differences in terms of configurations, in terms of miS configurations that that that could increase as a result, but, you know, a lot of this and it just needs to be dealt with in the appropriate way through tooling through, through education of of of of how that's done. >>Well, obviously threat vectors are all gonna look devops like there's no perimeter. So they're everywhere right? Looking at I think like a hacker to be being there. Great stuff. Quick question on the future relationship with DR. Obviously you're betting a lot here on that container relationship, a good place to start. A lot of benefits there. They have dependencies, they're going to have implications. People love them, they love to use them, helps old run with the new and helps the new run better. Certainly with kubernetes, everything gets better together. What's the future with the DACA relationship? Take us through how you see it. >>So yeah, I mean it's been an absolute blast the doctor and you know, even from looking at some of the internal internal chats, it's been it's been truly wonderful to see the, the way in which both the doctor and sneak from everything from an engineering point of view from a marketing, from a product team. It's been a pleasure to, it's been a pleasure to see that relationship grow and flourish. And, and I think there's two things, first of all, I think it's great that as companies, we, we both worked very, very well together. I think as as as users um seeing, you know, doctor and and and sneak work so so seamlessly and integrated a couple of things. I would love to see. Um, I think what we're gonna see more and more and this is one of the areas that I think, um you know, looking at the way sneak is going to be viewing security in general. We see a lot of components scanning a lot, a lot of people looking at a components can and seeing vulnerabilities in your components. Can I think what we need to, to to look more upon is consolidating a lot of the a lot of the data which we have in and around different scans. What I would love to see is perhaps, you know, if you're running something through doctors can how can you how can you view that data through through sneak perhaps how can we get that closer integration through the data that we that we see. So I would love to see a lot more of that occur, you know, within that relationship and these are kind of like, you know, we're getting to that at that stage where we see integration, it just various levels. So we have the integration where we have we are embedded but how can we make that better for say a sneak user who also comes to the sneak pages and wants to see that data through sneak. So I would love to see at that level uh more there where as I mentioned, we have we have some some additional support as well. So you can run doctors can from from Lenox as well. So I can see more and more of that support rolling out but but yeah, in terms of the future, that's where I would love to see us uh to grow more >>and I'll see in the landscape side on the industry side, um, security is going beyond the multiple control planes out there. Kubernetes surveillance service matches, etcetera, continues to be the horizontally scalable cloud world. I mean, and you got you mentioned the edge. So a lot more complexity to rein in and make easier. >>Yeah, I mean there's a lot more complexity, you know, from a security point of view, the technology is the ability to move quickly and react fast in production actually help security a lot because you know, being able to spin a container and make changes and and bring a container down. These things just weren't possible, you know, 10 years ago, 20 years ago. Pre that it's like it was it's insanely hard compared trying to trying to do that compared to just re spinning a container up. However, the issue I see from a security point of view, the concerns I see is more around a culture and an education point of view of we've got all this great tech and it's it's awesome but we need to do it correctly. So making sure that as you mentioned with making the right decision, what we want to make sure is that right decision is also the easy decision and the clear decision. So we just need to make sure that as we as we go down this journey and we're going down it fast and it's not gonna, I don't see it slowing down, we're going fast down that journey. How do we make, how do we prepare ourselves for that? We're already seeing, you know, miss configurations left, right and center in the news, I am roles as three buckets, etcetera. These are they're they're simpler fixes than we than we believe, right? We just need to identify them and and make those changes as needed. So we just need to make sure that that is in place as we go forward. But it's exciting times for sure. >>It's really exciting. And you got the scanning and right at the point of coding automation to help take that basic mis configuration, take that off the table. Not a lot of manual work, but ultimately get to that cloud scale cool stuff. >>Simon, thank you >>for coming on the cube dr khan coverage. Really appreciate your time. Drop some nice commentary there. Really appreciate it. Thank you. >>My pleasure. Thank you very much. >>Simon Maple Field C T. O. A sneak hot startup. Big partner with Docker Security, actually built in deVOPS, is now dead. Say cops. This is dr khan cube 2021 virtual coverage. I'm sean for your host. Thanks for watching. Mm.

Published Date : May 28 2021

SUMMARY :

Great company security shifting left great to have you on Simon. Thank you very much for having me. So you guys were on last year the big partnership with DR Conn remember that interview Um, and yeah, you know, we're still there on the Docker hub and providing that security They speak highly of you guys So the developer doesn't need to leave the Docker Cli developer that doesn't need to leave Docker hub in order I got to ask you this question because this I wanted to make sure we get this on the table. the number of different uh images tags you can choose from Not to be like that, but you get the idea, it's like, So some things, you know, if it's malware in a package that has been identified And you know, So it's important to have that end to end of you so that we success, reduce the time it takes to do something, reduced the steps and make it easy. doctors can so at the command line you type in doctors can you get sneak embedded in DHAKA desktop in containers everywhere, even on the edge how to sneak fit into that story. And I think, you know, a lot of what we're doing right now is looking at What's the future with the DACA relationship? So I would love to see a lot more of that occur, you know, So a lot more complexity to rein in and make easier. So making sure that as you mentioned with making the And you got the scanning and right at the point of coding automation to help take that for coming on the cube dr khan coverage. Thank you very much. actually built in deVOPS, is now dead.

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Dana Lawson, GitHub | DockerCon 2021


 

>>Okay, welcome back to the Cube coverage of Dr Khan 2021. I'm John for your host. Had a great guest here. Dana Lawson. Vice president. Engineering and technology partnerships that get up dana. Welcome to the cube. You're leading the engineering team over at GIT hub. Been been around the block in the cloud enterprise area. Congratulations. Welcome to the cube. >>Well, thanks for having me. Don, I am super excited. Dr. 2021 Wow. I can't believe it's been that long. Right. >>Got the keynote coverage automation. The top trend here in the world. DevoPS DEP sec apps, developer productivity, modern errors here, a lot of action uh and dr conscious more attendance every year, containers setting up the cloud native. You know the tsunami of new ways that people are programming. New way teams are formed new way people are being super productive with the pandemic. We've seen developers really lead the charge in the virtual work environment. So a lot of action. So first tell us what's going on in the developer community right now, give us your take, >>I mean, my take on it is the developer teams are just working closer than ever before. You know, we see this across all industries, whether you're going through your own digital transformation and trying to streamline your workflow, um you know, we have this concept of devops now for about a decade and and we all were hopeful I was one of those early adopters that like, yes, this will change the world, as you can imagine, and like we're seeing it materialized and I feel like in this historic year, uh it's on steroids, we see teams working across the aisle doing things we've never experienced before with this concept of interconnected tools. And so we're seeing really the, I would say the practice of devops really going across every member of the team and not being just a practice that maybe one person on your team did. You know, this trend has been ongoing for a while. But with these new key technologies out there, it's really on fire in my opinion, >>outside of just the whole cloud native awesomeness that's happening. You see kubernetes enabling a lot of new things, the virtual work environment with the pandemic developers, just like just the way we've been working a long time. Finally, it just got standardized for the rest of the world, the world. Um they didn't really miss a beat and, and combined again with the cloud scale and we saw the earnings from all the big companies, the developers have been super productive this year. Do you see um that continuing and what, how is it going to change in your opinion as the pandemic kind of lifts a little bit and now the new normal gets back to real life. Certainly those benefits came out is what's your take on this engineering dynamic going on. >>I mean you said it they're like this is a common kind of workflow that people had pre pandemic, especially in the open source community where it's literally a bunch of random people around the world that don't obviously get to talk as as quickly and as uh you know, synchronously and so a saint communications gone up in what we've seen there is teams really tuning in their automation, right? So whereas you may have had it in your backlog to say, you know what, I should probably go automate that workflow now that we have been forced. Even even companies that haven't haven't thought about in the past to say, okay, how do I get code from A to B. Seamlessly? There's spending time on those workflows. and I think that we're seeing that naturally, you know, in the keynote where I mentioned some of the Research that we've done is we're seeing developers work more but we're seeing them work more on open source projects and the things that they want to work on not necessarily going and saying I'm going to go and spend 20 hours at work. But really it's that that continuation of like hey instead of automation being an afterthought we're gonna make it something that is at the forethought of what we're doing. And so what it's really done is just increase the time spent on writing great code and hopefully having a better up time. I am a I am a DEvops SRE sys admin, whatever you wanna call it at heart forever will be. Um and so you know, getting to have more time to spend on S. L. O. S. And really the, you know like I call it the safety guards, the rails of your system so that you can just really go in there and allow everybody to contribute. And that's what I think we're seeing and we're going to continue to see that as things just get easier as stuff happens out of the virtual box. >>I mean simple or easy. It's always a good strategy. I was just reporting for our team on the cube con and cloud native con. There's more cloud native con going on than cube con because kubernetes got kind of boring. Um, and enabled more cloud native development. And then the other trend that we've been reporting on is end user contribution to open sores. You're starting to see end users, not just the usual suspects like lift and whatnot. You're seeing like real enterprises like having teams contributing into open source in a big way. This is a kind of a new, interesting dynamic. What's your take on that? Is that a signal of simplicity? What does it mean? >>I'm going to tell you, I think that companies and big names that realized they were using open source and they have been all along, um, it's been around for a minute. Some of our most favorite libraries and frameworks have been open source from the beginning. You hear me talking about Java and Tomcat that's open source. And so it's really this understanding of the workflow. So I want to say that what we see now is there should be an investment because the world's team of open source developers are powering our technology and why shouldn't we as companies embrace and actually get back and spend that quality time because us innovating together on open source privately and publicly just makes everything better for everybody. And so I I think we're going to continue to see this trim. I'm excited about it. GIT hub has done some amazing work in this space by with get up sponsors because we want open source to continue to enable the innovation and having people participate. And now we're seeing it with businesses alike. And so I think we're going to see this practice continue on and really take a look not only of the technology they're using, but the open source practices like how do these maintainers and these open source teams shit reliable quality code that is changing the world. And how can we put those practices within our own development teams on what we're building for our customers? So you're just going to continue to see this. And I think also with that being said because the barrier of entry has has lowered some by the advancement. What we're seeing the rise of the citizen developer as well. So we're seeing you know people all within the company and some that are much more further along with their transformations participate in a way they never have before. Whether it's like you know the design part in the design thinking of it to like how do you curate and have a great experience for your customers. We're just seeing participation at all levels of development stack and that also is the stuff outside of the actual code being written because it's so interconnected and so I I don't know I'm excited. I'm excited to see what we're going to unlock by having people participate more so than ever and then having companies invest in that participation. >>I love your enthusiasm. I agree. I think it's a great time for open source because it has democratized, it is bringing in new people. The aperture of the personas coming in >>is not >>just computer science and engineering. This hybrid SRE rolls developing and then you've got creative. There's a creativity aspect coming back and I've been riffing on this for a few years but I'm kind of seeing this development, love to get your thoughts used to be like craftsmanship was involved in building software and then Agile came in ship fast and iterate. Um and now craft is coming back. You're starting to see creativity and the developer experience through collaboration tools and kind of this democratization. What's your thoughts on this? And no, I know you I know you think about this as an engineering leader. Um Craft agile bring them both together. Speed and quality is craft coming back. >>Craft is definitely coming back and I think it is because we we melt the mundane stuff, right? Like, you know, we're all hyper focused on like you want to be the bush out there, you gotta ship immediately agile, agile, agile. But what we know is like you can ship a bunch of stuff, nobody wants very fast, you can ship a bunch of stuff that hasn't been curated to really, you know, solve the problem now, you'll be fast but will be awesome. I think people demand more. And I really believe that because we've embraced some of these frameworks, workflows and tool sets, that we get a focus on the craft and that's what we're trying to do, right? Ultimately we want every person that builds to be an innovator and not just an innovator for innovation state, but because they're changing and affecting somebody's life, right? And so when we dig deep and focusing on the craft, and we still have these expertise, we're just gonna be applying that in a very intentional way versus okay, hurry up. Bill, Bill Bill, hurry up, hurry up. Bill Bill, Bill, go, go, go, because now it's connected. And so we're seeing the rise of that craft and what I think is going to in turn happen is we're all going to have a better experience, we're all going to reap the benefits of having that expertise. You know, there's a spirit sometimes when we talk about automation and devops and, you know, interconnected tool systems that maybe you're taking somebody's job that they were doing before the daily task. No way. All we're doing is saying like, cool, take the repeatable thing that you're doing over and over and over, and let's focus on that craft, lets you know if your security person and you want to get down and deep and understand where vulnerabilities are going to come from and things that people haven't even thought of. Cool, let's take away some of the other things that we know can be caught and solved without you paying attention in some aspects. I think we just need along the whole stack. So it's pretty exciting times. >>Yeah, I did it and we call that different, undifferentiated heavy lifting, you know, just get it out of the way since you brought that up. Let's take automation down that road of experience. What does it mean for the developer? Because this is really an opportunity. Right. So the phrase I've heard is if you do it more than a few times, just automated away. So when is the right time to automate where this automation play into the developer experience? When does it make it more productive? Where's the innovation angle you share your thoughts on when people look through the prism of automation productivity versus innovation? What's the what's the automation view there? >>I mean, you know it is it is a good like, you know, little metric could be done it five times and it's the same thing over and over and over. Your question is now like do you have to be doing that? I mean you should because you're doing it. So I think it's about finding and defining your own boundary for what you need, right? I mean it's hard to get out there and say every workflow like we can go and apply the stamp. We already tried that with agile frameworks for like everybody you're gonna do scrum, we're going to combine, you know what? It doesn't work. What we really need to do is have teams understand their workflows, right, understand and do some diagnosis and saying like we're in the system and I think that's powerful metrics and insights of going like where are we having a slowdown? Where are people spending their time if people are spending their time doing break fix or they're spending their time continuously trying to jam something into a certain pipeline, you have to ask yourself, is this something that we should be spending that time on? What if we had that time freed up? And so I do think you can go and put some good boundaries in there, whatever yours may be. I love I love some of those rule sets but really you know, deadlocks and automation starts with the process, right? We think about it and when I developed software always think about it through that design. Thinking lands of how will this work when I get to it. And so if we're focusing on the design aspect and the user experience, then we start looking at the pieces in between from that code to having people use it and say what do I need to do? And sometimes you know depending on your industry, you may have these other needs that not everybody has. So it's hard to say there's a one size fits all. But there is a good rule like if you've done the same repeatable thing over every every day, uh numerous days like you probably should just go spend the time to automate that. And I think it's the convincing point, right? Like if we go and and a lot of us are are nerds and engineers at heart and I love freaking math. So it's that like okay if we spend two hours building maybe a hub action for a doctor one time instead of somebody happened to repeat this process no matter what it is. Like you're giving that time back in that time is mental capacity, mental capacity that can be applied to something that's more important and hopefully the more important thing is the user experience. Um So yeah, I mean you know we all have those little systems out there. I say use them but take a step back. I think the bigger, the harder part is like yes, you will have to slow down for a minute, which is scary to go and build something repeatable so that you can speed back up. You know, >>it's awesome. Great, great inside love, love the energy a lot to ask you while you're here because this is something I've been thinking about. I'm hearing a lot of developers talking about, understand the workflow you mentioned that's a key thing. I love that. Getting in and understanding the customer experience working backwards, but that brings up the whole. How do you form the teams? How do you think about team formation? Because at cloud scale with cloud native, you can use building blocks, You have automation, you can easily compose and then build intellectual property around things. Use containers, make things easier. So as you start thinking about teams, is it better to have teams focus on, say workflows and then decoupled teams? Is there a strategy for general purpose teams or how do you look at the team formation from the developer perspective to make the experience great, high quality. Is there a state of the art in your opinion, given the compose ability and all the ease of use going on? I mean, what's the ideal way to think this through? What's your thoughts? >>Oh, you know, there's, I'm going to say there's not one team team to rule them all, there's not one team kind of foundation that's gonna be able to be applicable, it's all different, right? Like even within the same company, especially at scale, you may have these different compositions of your team and I think it comes down to like, what problems are you trying to solve within your workflow? What are you trying to accomplish? I think when we, when we step back and we think about our Ci cd pipelines and really code from idea into cloud that I believe in a unified system, because I don't want developers worrying about it and doing one offs, I'm like, you don't need to know that, and that's been an argument that's going on, you know, I'm a huge kubernetes fan and so it's been like, should, should, should the feature developers understand the entrance of kubernetes? I'm gonna say something controversial, I'm gonna say no, I'm gonna say they don't need to know, they need to know how to monitor alert and how to have smart rollbacks and have a system that does it for them. That's why we have Orchestration, that's why we have dr containers, that's why we have world class eight PM and monitoring systems in place because we've done that, we've done that hard work. So I would say no, they don't need to know that, so, but you still need these needs, right? Depending upon where you are in this transformation, right? Maybe you're still like, you know, integrating some of these cloud needed principles and toolsets and so you need some smes I do really love the SRE embedded model, not embedded, like on your, you know, like embedded, like a chip set, but embedded in the team, because that person really should be a mentor and should be a force multiplier. You don't want to fall in the trap and be like oh we have an SRE on the team. They're going to do all the devops stuff. No no no no they're going to go and help you think about your product through a customer lens right there. They're the experts going like whoa maybe we should have an S. L. A. Because this is a tier one feature lets go and make sure we build that automation so that we curate this feature with the highest level availability but then teach the team how to do that. So now you have this practice as a part right? Like you're honing your craft, you have this practice now. Does that mean they need to go learn everything about like the monitoring sweet and tools are used. No, but they should understand how to read the output of that. And so there's not one team size to rule them all. Unfortunately, I personally, I'll tell you what I'm a fan of is like I think that you should have flexibility. Like once again think about the points where you need to have the connective unified system, right? And then you have this opportunity for developers to have some agency and creative freedom because maybe you've been on a team that's been working on, I don't know, let's say your audit service. I think every every software has some component of audit uh, you know, in some ability because you want to know what he was using one well after they've done their tour of duty because most of the cool stuff, they've already fixed and made a feature set. Let them go roll into something else because then you have that connective tissue on the inner points of your system that are always the same, right? We want really repeatability. We want them just to focus on writing the code. And I think because of these advancements we are unlocking opportunity for developers to think broader, right? Like maybe you've been on the platform team and you want to go dip your toes into writing features well, 90 okay, maybe not 90 but also 80% of that, you know, every day repeatable task, like focus on that and get that shit out. But then you have the sme and you're really thinking holistically as a customer obsessed team of what you're building and why. So I love that. No one way. >>Yeah, I love the idea of the platform person just having more flex out because that brings a platform mindset to the other pieces, but also feature acceleration versus product strategy. Thinking through the arc of why you're building in the first place, Right? So and then the embedded SRE great point there, great call out there because everything's cloud scale now, you gotta have pen tests built in automation, >>who's gonna >>design that. So I think it's really interesting how you're putting that together and I think that's very relevant. Um and any um new things that you see happening now with with cloud Native, you mentioned cabernets, I think you know the story that we've been telling is kubernetes got boring and that's good. Right? So, >>meaning its meaning it's working >>and people like it, it's interoperability or frustration. It feels like a unifying connective tissue between under the hood and above at the application layer. So it's nice but the consequence of that is there's more cloud native going on, so that means more services are going to be connected and torn down. You mentioned observe ability and monitoring. That's important too. So as an engineering leader, that's not another department. Right? That's gonna be core to the developers. What's your thoughts on how to integrate observe ability now there's a zillion companies doing it now but is that you know >>there is a zillion. My thoughts are like heck yeah. Like conservative observe ability isn't at the end of the stack. Right, observe ability is apart just like qualities apart. Just like when we think about agile, let me just throw it this way right? Like when dr came right, we had it basically have this maybe this baby os encompassed on servers. So you can have multiple, multiple, multiple, multiple distributed. Right? I think of like let's let's say that like your team is that Docker container man, you want everything in their right? It is a part of the practice. You want your learning, you want your logging, you want it all wrapped up in this nice little bow and you want lots of them all working together harmoniously. The same thing can be said about our teams. We want them to be their own little micro operating system where they have all the resources available for them to go and do the thing that they are intending to do and not have to worry about that subset. But it also gives them that control. Right? So it's building in that layer of abstraction that's needed but also understanding why it's important. So it's a little bit of both. Right? We're not going to curate deep subject matter experts. You know, I'm, you know the Oh yes, I model and every aspect right? Like we're not going to turn a friend and engineer necessarily into a network engineer. But utilizing the tool sets, having a playbook where it is controlled, maintained in a part of your culture. All that's gonna do is allow you to move faster and it's allow you to see what's really running out there in the wild. And I see these trends happening. I think we're continuing to see the rise of cloud native technologies because applications now are really a set of a P. I. S. That go across the world and in and out. And so the way that we develop is slightly different. And so we need to think about, well, how is it orchestrated and deployed? Well, if you have a repeatable pattern once again, if we go back to that and think of our team and I promise nobody asked me to come up with this as like a little darker, a little docker container itself. You know, you're gonna write that image into what makes sense for you and have all the resources available and you're gonna rinse and repeat that over and over and over again. And so I mean, we're just seeing, seeing this continue this continuation of, you know, monitoring devops? S sorry, it's not a problem. It's a culture, right? It's not one person's job or a role. It's a part of how you build great software. It's just a practice. >>You mentioned abstraction layer used to be conventional wisdom that they were good. But there's trade offs whose performance tradeoffs or some overhead. Not anymore. It's good. You can basically build an abstraction layer and say, hey, I don't want to deal with networking anymore. It's gonna make it programmable. >>That's cool. No >>problem. So you start to see these new innovation patterns. Right. So what are you most excited about when you start to see these new kinds of things of being brought on that were limited years ago? Like you start an abstraction layers, you see the role of the SRE you're seeing um the democratization of new developers coming in that are bringing new perspectives. She's seeing all these new kinds of ways that's re factoring how people write code. But what are you seeing is the most exciting >>for me? Honestly, it's like the opportunity for anybody to really be a builder maker developer, right? You don't have to have a traditional CS degree if you do that's awesome, Like come and teach us awesome stuff that we probably should know. That's foundational. I don't have a CS degree. You know, we're moving on from these opportunities where it's self taught to where you actually 100% can go and learn and build and create. We're seeing the rise in these communities. I feel like these toolsets are really just lowering the barrier of entry for those people that don't have advantage to go to like a four year school and get a degree for people that are just like have a great idea what excites me is that next developer, You know, we talk about the 100 million developer sitting somewhere in the world, just going, I have a great idea and I'm gonna change the world and I don't know how to get started, but they do, they have it at their hands now. You know, if you can go onto a website, get a little bit dangerous with these tool sets, you can go and get your idea to the masses and what we're going to end up doing is like you said, democratizing tech, it's going to bring in new ways to think it's going to change how we interact with systems. We get we get our blinders on sometimes, especially, you know, I live in Portland on the West Coast, the US, we know that the world is vast, majorly huge, dynamic, awesome place. The things that work for me may not work for somebody on the other side of the world. The things that I do may not be relevant. But we're going to find that human connection. We're going to continue to say, well, wait a minute. How can we optimize for any human anywhere? How can we help take all these differences but doing them in a repeatable pattern. So like for me that's exciting is these toolsets that we've been working on for years, are now going to put put in people's hands that never thought they could. And that is exciting. And like to see to see the rise of just creativity is what really makes humans special because we build and make >>and the fact that it's more inclusive now becoming more inclusive on all aspects of inclusive whether it's individuals and coders types of code. So uh integration is the new normal right integrating in uh data control planes, all that goodness coming in because of the ease of use of developer experience. Super awesome. Um dana you're awesome. Great to have you on the cube and sharing your energy and insight. Great call outs on many topics. A lot of gems being dropped. Their thanks for coming on the cube. >>Well thanks for having me. It's been awesome and doctor comes been great. I can't wait to see the rest of the show. >>Dr khan 2021 Virtual real life coming back maybe in physical next year or hybrid for sure. Just the cube coverage of Dr khan 2021. I'm sean for your host. Thanks for watching

Published Date : May 27 2021

SUMMARY :

Been been around the block in the cloud enterprise I can't believe it's been that long. You know the tsunami of new ways that people are programming. You know, we see this across all industries, whether you're going through your own digital transformation just like just the way we've been working a long time. and I think that we're seeing that naturally, you know, in the keynote where I mentioned some of the Research not just the usual suspects like lift and whatnot. part in the design thinking of it to like how do you curate and have a great experience for your customers. I love your enthusiasm. And no, I know you I know you think about this as an engineering leader. been curated to really, you know, solve the problem now, you'll be fast but will be awesome. Where's the innovation angle you share your thoughts on when people look through the prism of automation And so I do think you can go and put some good boundaries in there, whatever yours may be. Great, great inside love, love the energy a lot to ask you while you're here because this No no no no they're going to go and help you think about your product through a customer lens right there. point there, great call out there because everything's cloud scale now, you gotta have pen tests built in Um and any um new things that you see happening now with companies doing it now but is that you know You know, I'm, you know the Oh You can basically build an abstraction layer and say, hey, I don't want to deal with networking anymore. That's cool. So you start to see these new innovation patterns. You don't have to have a traditional CS degree if you do that's Great to have you on the cube and sharing your energy I can't wait to see the rest of the show. Just the cube coverage of Dr khan 2021.

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DockerCon2021 Keynote


 

>>Individuals create developers, translate ideas to code, to create great applications and great applications. Touch everyone. A Docker. We know that collaboration is key to your innovation sharing ideas, working together. Launching the most secure applications. Docker is with you wherever your team innovates, whether it be robots or autonomous cars, we're doing research to save lives during a pandemic, revolutionizing, how to buy and sell goods online, or even going into the unknown frontiers of space. Docker is launching innovation everywhere. Join us on the journey to build, share, run the future. >>Hello and welcome to Docker con 2021. We're incredibly excited to have more than 80,000 of you join us today from all over the world. As it was last year, this year at DockerCon is 100% virtual and 100% free. So as to enable as many community members as possible to join us now, 100%. Virtual is also an acknowledgement of the continuing global pandemic in particular, the ongoing tragedies in India and Brazil, the Docker community is a global one. And on behalf of all Dr. Khan attendees, we are donating $10,000 to UNICEF support efforts to fight the virus in those countries. Now, even in those regions of the world where the pandemic is being brought under control, virtual first is the new normal. It's been a challenging transition. This includes our team here at Docker. And we know from talking with many of you that you and your developer teams are challenged by this as well. So to help application development teams better collaborate and ship faster, we've been working on some powerful new features and we thought it would be fun to start off with a demo of those. How about it? Want to have a look? All right. Then no further delay. I'd like to introduce Youi Cal and Ben, gosh, over to you and Ben >>Morning, Ben, thanks for jumping on real quick. >>Have you seen the email from Scott? The one about updates and the docs landing page Smith, the doc combat and more prominence. >>Yeah. I've got something working on my local machine. I haven't committed anything yet. I was thinking we could try, um, that new Docker dev environments feature. >>Yeah, that's cool. So if you hit the share button, what I should do is it will take all of your code and the dependencies and the image you're basing it on and wrap that up as one image for me. And I can then just monitor all my machines that have been one click, like, and then have it side by side, along with the changes I've been looking at as well, because I was also having a bit of a look and then I can really see how it differs to what I'm doing. Maybe I can combine it to do the best of both worlds. >>Sounds good. Uh, let me get that over to you, >>Wilson. Yeah. If you pay with the image name, I'll get that started up. >>All right. Sen send it over >>Cheesy. Okay, great. Let's have a quick look at what you he was doing then. So I've been messing around similar to do with the batter. I've got movie at the top here and I think it looks pretty cool. Let's just grab that image from you. Pick out that started on a dev environment. What this is doing. It's just going to grab the image down, which you can take all of the code, the dependencies only get brunches working on and I'll get that opened up in my idea. Ready to use. It's a here close. We can see our environment as my Molly image, just coming down there and I've got my new idea. >>We'll load this up and it'll just connect to my dev environment. There we go. It's connected to the container. So we're working all in the container here and now give it a moment. What we'll do is we'll see what changes you've been making as well on the code. So it's like she's been working on a landing page as well, and it looks like she's been changing the banner as well. So let's get this running. Let's see what she's actually doing and how it looks. We'll set up our checklist and then we'll see how that works. >>Great. So that's now rolling. So let's just have a look at what you use doing what changes she had made. Compare those to mine just jumped back into my dev container UI, see that I've got both of those running side by side with my changes and news changes. Okay. So she's put Molly up there rather than mobi or somebody had the same idea. So I think in a way I can make us both happy. So if we just jumped back into what we'll do, just add Molly and Moby and here I'll save that. And what we can see is, cause I'm just working within the container rather than having to do sort of rebuild of everything or serve, or just reload my content. No, that's straight the page. So what I can then do is I can come up with my browser here. Once that's all refreshed, refresh the page once hopefully, maybe twice, we should then be able to see your refresh it or should be able to see that we get Malia mobi come up. So there we go, got Molly mobi. So what we'll do now is we'll describe that state. It sends us our image and then we'll just create one of those to share with URI or share. And we'll get a link for that. I guess we'll send that back over to you. >>So I've had a look at what you were doing and I'm actually going to change. I think that might work for both of us. I wondered if you could take a look at it. If I send it over. >>Sounds good. Let me grab the link. >>Yeah, it's a dev environment link again. So if you just open that back in the doc dashboard, it should be able to open up the code that I've changed and then just run it in the same way you normally do. And that shouldn't interrupt what you're already working on because there'll be able to run side by side with your other brunch. You already got, >>Got it. Got it. Loading here. Well, that's great. It's Molly and movie together. I love it. I think we should ship it. >>Awesome. I guess it's chip it and get on with the rest of.com. Wasn't that cool. Thank you Joey. Thanks Ben. Everyone we'll have more of this later in the keynote. So stay tuned. Let's say earlier, we've all been challenged by this past year, whether the COVID pandemic, the complete evaporation of customer demand in many industries, unemployment or business bankruptcies, we all been touched in some way. And yet, even to miss these tragedies last year, we saw multiple sources of hope and inspiration. For example, in response to COVID we saw global communities, including the tech community rapidly innovate solutions for analyzing the spread of the virus, sequencing its genes and visualizing infection rates. In fact, if all in teams collaborating on solutions for COVID have created more than 1,400 publicly shareable images on Docker hub. As another example, we all witnessed the historic landing and exploration of Mars by the perseverance Rover and its ingenuity drone. >>Now what's common in these examples, these innovative and ambitious accomplishments were made possible not by any single individual, but by teams of individuals collaborating together. The power of teams is why we've made development teams central to Docker's mission to build tools and content development teams love to help them get their ideas from code to cloud as quickly as possible. One of the frictions we've seen that can slow down to them in teams is that the path from code to cloud can be a confusing one, riddle with multiple point products, tools, and images that need to be integrated and maintained an automated pipeline in order for teams to be productive. That's why a year and a half ago we refocused Docker on helping development teams make sense of all this specifically, our goal is to provide development teams with the trusted content, the sharing capabilities and the pipeline integrations with best of breed third-party tools to help teams ship faster in short, to provide a collaborative application development platform. >>Everything a team needs to build. Sharon run create applications. Now, as I noted earlier, it's been a challenging year for everyone on our planet and has been similar for us here at Docker. Our team had to adapt to working from home local lockdowns caused by the pandemic and other challenges. And despite all this together with our community and ecosystem partners, we accomplished many exciting milestones. For example, in open source together with the community and our partners, we open sourced or made major contributions to many projects, including OCI distribution and the composed plugins building on these open source projects. We had powerful new capabilities to the Docker product, both free and subscription. For example, support for WSL two and apple, Silicon and Docker, desktop and vulnerability scanning audit logs and image management and Docker hub. >>And finally delivering an easy to use well-integrated development experience with best of breed tools and content is only possible through close collaboration with our ecosystem partners. For example, this last year we had over 100 commercialized fees, join our Docker verified publisher program and over 200 open source projects, join our Docker sponsored open source program. As a result of these efforts, we've seen some exciting growth in the Docker community in the 12 months since last year's Docker con for example, the number of registered developers grew 80% to over 8 million. These developers created many new images increasing the total by 56% to almost 11 million. And the images in all these repositories were pulled by more than 13 million monthly active IP addresses totaling 13 billion pulls a month. Now while the growth is exciting by Docker, we're even more excited about the stories we hear from you and your development teams about how you're using Docker and its impact on your businesses. For example, cancer researchers and their bioinformatics development team at the Washington university school of medicine needed a way to quickly analyze their clinical trial results and then share the models, the data and the analysis with other researchers they use Docker because it gives them the ease of use choice of pipeline tools and speed of sharing so critical to their research. And most importantly to the lives of their patients stay tuned for another powerful customer story later in the keynote from Matt fall, VP of engineering at Oracle insights. >>So with this last year behind us, what's next for Docker, but challenge you this last year of force changes in how development teams work, but we felt for years to come. And what we've learned in our discussions with you will have long lasting impact on our product roadmap. One of the biggest takeaways from those discussions that you and your development team want to be quicker to adapt, to changes in your environment so you can ship faster. So what is DACA doing to help with this first trusted content to own the teams that can focus their energies on what is unique to their businesses and spend as little time as possible on undifferentiated work are able to adapt more quickly and ship faster in order to do so. They need to be able to trust other components that make up their app together with our partners. >>Docker is doubling down and providing development teams with trusted content and the tools they need to use it in their applications. Second, remote collaboration on a development team, asking a coworker to take a look at your code used to be as easy as swiveling their chair around, but given what's happened in the last year, that's no longer the case. So as you even been hinted in the demo at the beginning, you'll see us deliver more capabilities for remote collaboration within a development team. And we're enabling development team to quickly adapt to any team configuration all on prem hybrid, all work from home, helping them remain productive and focused on shipping third ecosystem integrations, those development teams that can quickly take advantage of innovations throughout the ecosystem. Instead of getting locked into a single monolithic pipeline, there'll be the ones able to deliver amps, which impact their businesses faster. >>So together with our ecosystem partners, we are investing in more integrations with best of breed tools, right? Integrated automated app pipelines. Furthermore, we'll be writing more public API APIs and SDKs to enable ecosystem partners and development teams to roll their own integrations. We'll be sharing more details about remote collaboration and ecosystem integrations. Later in the keynote, I'd like to take a moment to share with Docker and our partners are doing for trusted content, providing development teams, access to content. They can trust, allows them to focus their coding efforts on what's unique and differentiated to that end Docker and our partners are bringing more and more trusted content to Docker hub Docker official images are 160 images of popular upstream open source projects that serve as foundational building blocks for any application. These include operating systems, programming, languages, databases, and more. Furthermore, these are updated patch scan and certified frequently. So I said, no image is older than 30 days. >>Docker verified publisher images are published by more than 100 commercialized feeds. The image Rebos are explicitly designated verify. So the developers searching for components for their app know that the ISV is actively maintaining the image. Docker sponsored open source projects announced late last year features images for more than 200 open source communities. Docker sponsors these communities through providing free storage and networking resources and offering their community members unrestricted access repos for businesses allow businesses to update and share their apps privately within their organizations using role-based access control and user authentication. No, and finally, public repos for communities enable community projects to be freely shared with anonymous and authenticated users alike. >>And for all these different types of content, we provide services for both development teams and ISP, for example, vulnerability scanning and digital signing for enhanced security search and filtering for discoverability packaging and updating services and analytics about how these products are being used. All this trusted content, we make available to develop teams for them directly to discover poll and integrate into their applications. Our goal is to meet development teams where they live. So for those organizations that prefer to manage their internal distribution of trusted content, we've collaborated with leading container registry partners. We announced our partnership with J frog late last year. And today we're very pleased to announce our partnerships with Amazon and Miranda's for providing an integrated seamless experience for joint for our joint customers. Lastly, the container images themselves and this end to end flow are built on open industry standards, which provided all the teams with flexibility and choice trusted content enables development teams to rapidly build. >>As I let them focus on their unique differentiated features and use trusted building blocks for the rest. We'll be talking more about trusted content as well as remote collaboration and ecosystem integrations later in the keynote. Now ecosystem partners are not only integral to the Docker experience for development teams. They're also integral to a great DockerCon experience, but please join me in thanking our Dr. Kent on sponsors and checking out their talks throughout the day. I also want to thank some others first up Docker team. Like all of you this last year has been extremely challenging for us, but the Docker team rose to the challenge and worked together to continue shipping great product, the Docker community of captains, community leaders, and contributors with your welcoming newcomers, enthusiasm for Docker and open exchanges of best practices and ideas talker, wouldn't be Docker without you. And finally, our development team customers. >>You trust us to help you build apps. Your businesses rely on. We don't take that trust for granted. Thank you. In closing, we often hear about the tenant's developer capable of great individual feeds that can transform project. But I wonder if we, as an industry have perhaps gotten this wrong by putting so much emphasis on weight, on the individual as discussed at the beginning, great accomplishments like innovative responses to COVID-19 like landing on Mars are more often the results of individuals collaborating together as a team, which is why our mission here at Docker is delivered tools and content developers love to help their team succeed and become 10 X teams. Thanks again for joining us, we look forward to having a great DockerCon with you today, as well as a great year ahead of us. Thanks and be well. >>Hi, I'm Dana Lawson, VP of engineering here at get hub. And my job is to enable this rich interconnected community of builders and makers to build even more and hopefully have a great time doing it in order to enable the best platform for developers, which I know is something we are all passionate about. We need to partner across the ecosystem to ensure that developers can have a great experience across get hub and all the tools that they want to use. No matter what they are. My team works to build the tools and relationships to make that possible. I am so excited to join Scott on this virtual stage to talk about increasing developer velocity. So let's dive in now, I know this may be hard for some of you to believe, but as a former CIS admin, some 21 years ago, working on sense spark workstations, we've come such a long way for random scripts and desperate systems that we've stitched together to this whole inclusive developer workflow experience being a CIS admin. >>Then you were just one piece of the siloed experience, but I didn't want to just push code to production. So I created scripts that did it for me. I taught myself how to code. I was the model lazy CIS admin that got dangerous and having pushed a little too far. I realized that working in production and building features is really a team sport that we had the opportunity, all of us to be customer obsessed today. As developers, we can go beyond the traditional dev ops mindset. We can really focus on adding value to the customer experience by ensuring that we have work that contributes to increasing uptime via and SLS all while being agile and productive. We get there. When we move from a pass the Baton system to now having an interconnected developer workflow that increases velocity in every part of the cycle, we get to work better and smarter. >>And honestly, in a way that is so much more enjoyable because we automate away all the mundane and manual and boring tasks. So we get to focus on what really matters shipping, the things that humans get to use and love. Docker has been a big part of enabling this transformation. 10, 20 years ago, we had Tomcat containers, which are not Docker containers. And for y'all hearing this the first time go Google it. But that was the way we built our applications. We had to segment them on the server and give them resources. Today. We have Docker containers, these little mini Oasys and Docker images. You can do it multiple times in an orchestrated manner with the power of actions enabled and Docker. It's just so incredible what you can do. And by the way, I'm showing you actions in Docker, which I hope you use because both are great and free for open source. >>But the key takeaway is really the workflow and the automation, which you certainly can do with other tools. Okay, I'm going to show you just how easy this is, because believe me, if this is something I can learn and do anybody out there can, and in this demo, I'll show you about the basic components needed to create and use a package, Docker container actions. And like I said, you won't believe how awesome the combination of Docker and actions is because you can enable your workflow to do no matter what you're trying to do in this super baby example. We're so small. You could take like 10 seconds. Like I am here creating an action due to a simple task, like pushing a message to your logs. And the cool thing is you can use it on any the bit on this one. Like I said, we're going to use push. >>You can do, uh, even to order a pizza every time you roll into production, if you wanted, but at get hub, that'd be a lot of pizzas. And the funny thing is somebody out there is actually tried this and written that action. If you haven't used Docker and actions together, check out the docs on either get hub or Docker to get you started. And a huge shout out to all those doc writers out there. I built this demo today using those instructions. And if I can do it, I know you can too, but enough yapping let's get started to save some time. And since a lot of us are Docker and get hub nerds, I've already created a repo with a Docker file. So we're going to skip that step. Next. I'm going to create an action's Yammel file. And if you don't Yammer, you know, actions, the metadata defines my important log stuff to capture and the input and my time out per parameter to pass and puts to the Docker container, get up a build image from your Docker file and run the commands in a new container. >>Using the Sigma image. The cool thing is, is you can use any Docker image in any language for your actions. It doesn't matter if it's go or whatever in today's I'm going to use a shell script and an input variable to print my important log stuff to file. And like I said, you know me, I love me some. So let's see this action in a workflow. When an action is in a private repo, like the one I demonstrating today, the action can only be used in workflows in the same repository, but public actions can be used by workflows in any repository. So unfortunately you won't get access to the super awesome action, but don't worry in the Guild marketplace, there are over 8,000 actions available, especially the most important one, that pizza action. So go try it out. Now you can do this in a couple of ways, whether you're doing it in your preferred ID or for today's demo, I'm just going to use the gooey. I'm going to navigate to my actions tab as I've done here. And I'm going to in my workflow, select new work, hello, probably load some workflows to Claire to get you started, but I'm using the one I've copied. Like I said, the lazy developer I am in. I'm going to replace it with my action. >>That's it. So now we're going to go and we're going to start our commitment new file. Now, if we go over to our actions tab, we can see the workflow in progress in my repository. I just click the actions tab. And because they wrote the actions on push, we can watch the visualization under jobs and click the job to see the important stuff we're logging in the input stamp in the printed log. And we'll just wait for this to run. Hello, Mona and boom. Just like that. It runs automatically within our action. We told it to go run as soon as the files updated because we're doing it on push merge. That's right. Folks in just a few minutes, I built an action that writes an entry to a log file every time I push. So I don't have to do it manually. In essence, with automation, you can be kind to your future self and save time and effort to focus on what really matters. >>Imagine what I could do with even a little more time, probably order all y'all pieces. That is the power of the interconnected workflow. And it's amazing. And I hope you all go try it out, but why do we care about all of that? Just like in the demo, I took a manual task with both tape, which both takes time and it's easy to forget and automated it. So I don't have to think about it. And it's executed every time consistently. That means less time for me to worry about my human errors and mistakes, and more time to focus on actually building the cool stuff that people want. Obviously, automation, developer productivity, but what is even more important to me is the developer happiness tools like BS, code actions, Docker, Heroku, and many others reduce manual work, which allows us to focus on building things that are awesome. >>And to get into that wonderful state that we call flow. According to research by UC Irvine in Humboldt university in Germany, it takes an average of 23 minutes to enter optimal creative state. What we call the flow or to reenter it after distraction like your dog on your office store. So staying in flow is so critical to developer productivity and as a developer, it just feels good to be cranking away at something with deep focus. I certainly know that I love that feeling intuitive collaboration and automation features we built in to get hub help developer, Sam flow, allowing you and your team to do so much more, to bring the benefits of automation into perspective in our annual October's report by Dr. Nicole, Forsgren. One of my buddies here at get hub, took a look at the developer productivity in the stork year. You know what we found? >>We found that public GitHub repositories that use the Automational pull requests, merge those pull requests. 1.2 times faster. And the number of pooled merged pull requests increased by 1.3 times, that is 34% more poor requests merged. And other words, automation can con can dramatically increase, but the speed and quantity of work completed in any role, just like an open source development, you'll work more efficiently with greater impact when you invest the bulk of your time in the work that adds the most value and eliminate or outsource the rest because you don't need to do it, make the machines by elaborate by leveraging automation in their workflows teams, minimize manual work and reclaim that time for innovation and maintain that state of flow with development and collaboration. More importantly, their work is more enjoyable because they're not wasting the time doing the things that the machines or robots can do for them. >>And I remember what I said at the beginning. Many of us want to be efficient, heck even lazy. So why would I spend my time doing something I can automate? Now you can read more about this research behind the art behind this at October set, get hub.com, which also includes a lot of other cool info about the open source ecosystem and how it's evolving. Speaking of the open source ecosystem we at get hub are so honored to be the home of more than 65 million developers who build software together for everywhere across the globe. Today, we're seeing software development taking shape as the world's largest team sport, where development teams collaborate, build and ship products. It's no longer a solo effort like it was for me. You don't have to take my word for it. Check out this globe. This globe shows real data. Every speck of light you see here represents a contribution to an open source project, somewhere on earth. >>These arts reach across continents, cultures, and other divides. It's distributed collaboration at its finest. 20 years ago, we had no concept of dev ops, SecOps and lots, or the new ops that are going to be happening. But today's development and ops teams are connected like ever before. This is only going to continue to evolve at a rapid pace, especially as we continue to empower the next hundred million developers, automation helps us focus on what's important and to greatly accelerate innovation. Just this past year, we saw some of the most groundbreaking technological advancements and achievements I'll say ever, including critical COVID-19 vaccine trials, as well as the first power flight on Mars. This past month, these breakthroughs were only possible because of the interconnected collaborative open source communities on get hub and the amazing tools and workflows that empower us all to create and innovate. Let's continue building, integrating, and automating. So we collectively can give developers the experience. They deserve all of the automation and beautiful eye UIs that we can muster so they can continue to build the things that truly do change the world. Thank you again for having me today, Dr. Khan, it has been a pleasure to be here with all you nerds. >>Hello. I'm Justin. Komack lovely to see you here. Talking to developers, their world is getting much more complex. Developers are being asked to do everything security ops on goal data analysis, all being put on the rockers. Software's eating the world. Of course, and this all make sense in that view, but they need help. One team. I told you it's shifted all our.net apps to run on Linux from windows, but their developers found the complexity of Docker files based on the Linux shell scripts really difficult has helped make these things easier for your teams. Your ones collaborate more in a virtual world, but you've asked us to make this simpler and more lightweight. You, the developers have asked for a paved road experience. You want things to just work with a simple options to be there, but it's not just the paved road. You also want to be able to go off-road and do interesting and different things. >>Use different components, experiments, innovate as well. We'll always offer you both those choices at different times. Different developers want different things. It may shift for ones the other paved road or off road. Sometimes you want reliability, dependability in the zone for day to day work, but sometimes you have to do something new, incorporate new things in your pipeline, build applications for new places. Then you knew those off-road abilities too. So you can really get under the hood and go and build something weird and wonderful and amazing. That gives you new options. Talk as an independent choice. We don't own the roads. We're not pushing you into any technology choices because we own them. We're really supporting and driving open standards, such as ISEI working opensource with the CNCF. We want to help you get your applications from your laptops, the clouds, and beyond, even into space. >>Let's talk about the key focus areas, that frame, what DACA is doing going forward. These are simplicity, sharing, flexibility, trusted content and care supply chain compared to building where the underlying kernel primitives like namespaces and Seagraves the original Docker CLI was just amazing Docker engine. It's a magical experience for everyone. It really brought those innovations and put them in a world where anyone would use that, but that's not enough. We need to continue to innovate. And it was trying to get more done faster all the time. And there's a lot more we can do. We're here to take complexity away from deeply complicated underlying things and give developers tools that are just amazing and magical. One of the area we haven't done enough and make things magical enough that we're really planning around now is that, you know, Docker images, uh, they're the key parts of your application, but you know, how do I do something with an image? How do I, where do I attach volumes with this image? What's the API. Whereas the SDK for this image, how do I find an example or docs in an API driven world? Every bit of software should have an API and an API description. And our vision is that every container should have this API description and the ability for you to understand how to use it. And it's all a seamless thing from, you know, from your code to the cloud local and remote, you can, you can use containers in this amazing and exciting way. >>One thing I really noticed in the last year is that companies that started off remote fast have constant collaboration. They have zoom calls, apron all day terminals, shattering that always working together. Other teams are really trying to learn how to do this style because they didn't start like that. We used to walk around to other people's desks or share services on the local office network. And it's very difficult to do that anymore. You want sharing to be really simple, lightweight, and informal. Let me try your container or just maybe let's collaborate on this together. Um, you know, fast collaboration on the analysts, fast iteration, fast working together, and he wants to share more. You want to share how to develop environments, not just an image. And we all work by seeing something someone else in our team is doing saying, how can I do that too? I can, I want to make that sharing really, really easy. Ben's going to talk about this more in the interest of one minute. >>We know how you're excited by apple. Silicon and gravis are not excited because there's a new architecture, but excited because it's faster, cooler, cheaper, better, and offers new possibilities. The M one support was the most asked for thing on our public roadmap, EFA, and we listened and share that we see really exciting possibilities, usership arm applications, all the way from desktop to production. We know that you all use different clouds and different bases have deployed to, um, you know, we work with AWS and Azure and Google and more, um, and we want to help you ship on prime as well. And we know that you use huge number of languages and the containers help build applications that use different languages for different parts of the application or for different applications, right? You can choose the best tool. You have JavaScript hat or everywhere go. And re-ask Python for data and ML, perhaps getting excited about WebAssembly after hearing about a cube con, you know, there's all sorts of things. >>So we need to make that as easier. We've been running the whole month of Python on the blog, and we're doing a month of JavaScript because we had one specific support about how do I best put this language into production of that language into production. That detail is important for you. GPS have been difficult to use. We've added GPS suppose in desktop for windows, but we know there's a lot more to do to make the, how multi architecture, multi hardware, multi accelerator world work better and also securely. Um, so there's a lot more work to do to support you in all these things you want to do. >>How do we start building a tenor has applications, but it turns out we're using existing images as components. I couldn't assist survey earlier this year, almost half of container image usage was public images rather than private images. And this is growing rapidly. Almost all software has open source components and maybe 85% of the average application is open source code. And what you're doing is taking whole container images as modules in your application. And this was always the model with Docker compose. And it's a model that you're already et cetera, writing you trust Docker, official images. We know that they might go to 25% of poles on Docker hub and Docker hub provides you the widest choice and the best support that trusted content. We're talking to people about how to make this more helpful. We know, for example, that winter 69 four is just showing us as support, but the image doesn't yet tell you that we're working with canonical to improve messaging from specific images about left lifecycle and support. >>We know that you need more images, regularly updated free of vulnerabilities, easy to use and discover, and Donnie and Marie neuro, going to talk about that more this last year, the solar winds attack has been in the, in the news. A lot, the software you're using and trusting could be compromised and might be all over your organization. We need to reduce the risk of using vital open-source components. We're seeing more software supply chain attacks being targeted as the supply chain, because it's often an easier place to attack and production software. We need to be able to use this external code safely. We need to, everyone needs to start from trusted sources like photography images. They need to scan for known vulnerabilities using Docker scan that we built in partnership with sneak and lost DockerCon last year, we need just keep updating base images and dependencies, and we'll, we're going to help you have the control and understanding about your images that you need to do this. >>And there's more, we're also working on the nursery V2 project in the CNCF to revamp container signings, or you can tell way or software comes from we're working on tooling to make updates easier, and to help you understand and manage all the principals carrier you're using security is a growing concern for all of us. It's really important. And we're going to help you work with security. We can't achieve all our dreams, whether that's space travel or amazing developer products ever see without deep partnerships with our community to cloud is RA and the cloud providers aware most of you ship your occasion production and simple routes that take your work and deploy it easily. Reliably and securely are really important. Just get into production simply and easily and securely. And we've done a bunch of work on that. And, um, but we know there's more to do. >>The CNCF on the open source cloud native community are an amazing ecosystem of creators and lovely people creating an amazing strong community and supporting a huge amount of innovation has its roots in the container ecosystem and his dreams beyond that much of the innovation is focused around operate experience so far, but developer experience is really a growing concern in that community as well. And we're really excited to work on that. We also uses appraiser tool. Then we know you do, and we know that you want it to be easier to use in your environment. We just shifted Docker hub to work on, um, Kubernetes fully. And, um, we're also using many of the other projects are Argo from atheists. We're spending a lot of time working with Microsoft, Amazon right now on getting natural UV to ready to ship in the next few. That's a really detailed piece of collaboration we've been working on for a long term. Long time is really important for our community as the scarcity of the container containers and, um, getting content for you, working together makes us stronger. Our community is made up of all of you have. Um, it's always amazing to be reminded of that as a huge open source community that we already proud to work with. It's an amazing amount of innovation that you're all creating and where perhaps it, what with you and share with you as well. Thank you very much. And thank you for being here. >>Really excited to talk to you today and share more about what Docker is doing to help make you faster, make your team faster and turn your application delivery into something that makes you a 10 X team. What we're hearing from you, the developers using Docker everyday fits across three common themes that we hear consistently over and over. We hear that your time is super important. It's critical, and you want to move faster. You want your tools to get out of your way, and instead to enable you to accelerate and focus on the things you want to be doing. And part of that is that finding great content, great application components that you can incorporate into your apps to move faster is really hard. It's hard to discover. It's hard to find high quality content that you can trust that, you know, passes your test and your configuration needs. >>And it's hard to create good content as well. And you're looking for more safety, more guardrails to help guide you along that way so that you can focus on creating value for your company. Secondly, you're telling us that it's a really far to collaborate effectively with your team and you want to do more, to work more effectively together to help your tools become more and more seamless to help you stay in sync, both with yourself across all of your development environments, as well as with your teammates so that you can more effectively collaborate together. Review each other's work, maintain things and keep them in sync. And finally, you want your applications to run consistently in every single environment, whether that's your local development environment, a cloud-based development environment, your CGI pipeline, or the cloud for production, and you want that micro service to provide that consistent experience everywhere you go so that you have similar tools, similar environments, and you don't need to worry about things getting in your way, but instead things make it easy for you to focus on what you wanna do and what Docker is doing to help solve all of these problems for you and your colleagues is creating a collaborative app dev platform. >>And this collaborative application development platform consists of multiple different pieces. I'm not going to walk through all of them today, but the overall view is that we're providing all the tooling you need from the development environment, to the container images, to the collaboration services, to the pipelines and integrations that enable you to focus on making your applications amazing and changing the world. If we start zooming on a one of those aspects, collaboration we hear from developers regularly is that they're challenged in synchronizing their own setups across environments. They want to be able to duplicate the setup of their teammates. Look, then they can easily get up and running with the same applications, the same tooling, the same version of the same libraries, the same frameworks. And they want to know if their applications are good before they're ready to share them in an official space. >>They want to collaborate on things before they're done, rather than feeling like they have to officially published something before they can effectively share it with others to work on it, to solve this. We're thrilled today to announce Docker, dev environments, Docker, dev environments, transform how your team collaborates. They make creating, sharing standardized development environments. As simple as a Docker poll, they make it easy to review your colleagues work without affecting your own work. And they increase the reproducibility of your own work and decreased production issues in doing so because you've got consistent environments all the way through. Now, I'm going to pass it off to our principal product manager, Ben Gotch to walk you through more detail on Docker dev environments. >>Hi, I'm Ben. I work as a principal program manager at DACA. One of the areas that doc has been looking at to see what's hard today for developers is sharing changes that you make from the inner loop where the inner loop is a better development, where you write code, test it, build it, run it, and ultimately get feedback on those changes before you merge them and try and actually ship them out to production. Most amount of us build this flow and get there still leaves a lot of challenges. People need to jump between branches to look at each other's work. Independence. Dependencies can be different when you're doing that and doing this in this new hybrid wall of work. Isn't any easier either the ability to just save someone, Hey, come and check this out. It's become much harder. People can't come and sit down at your desk or take your laptop away for 10 minutes to just grab and look at what you're doing. >>A lot of the reason that development is hard when you're remote, is that looking at changes and what's going on requires more than just code requires all the dependencies and everything you've got set up and that complete context of your development environment, to understand what you're doing and solving this in a remote first world is hard. We wanted to look at how we could make this better. Let's do that in a way that let you keep working the way you do today. Didn't want you to have to use a browser. We didn't want you to have to use a new idea. And we wanted to do this in a way that was application centric. We wanted to let you work with all the rest of the application already using C for all the services and all those dependencies you need as part of that. And with that, we're excited to talk more about docket developer environments, dev environments are new part of the Docker experience that makes it easier you to get started with your whole inner leap, working inside a container, then able to share and collaborate more than just the code. >>We want it to enable you to share your whole modern development environment, your whole setup from DACA, with your team on any operating system, we'll be launching a limited beta of dev environments in the coming month. And a GA dev environments will be ID agnostic and supporting composts. This means you'll be able to use an extend your existing composed files to create your own development environment in whatever idea, working in dev environments designed to be local. First, they work with Docker desktop and say your existing ID, and let you share that whole inner loop, that whole development context, all of your teammates in just one collect. This means if you want to get feedback on the working progress change or the PR it's as simple as opening another idea instance, and looking at what your team is working on because we're using compose. You can just extend your existing oppose file when you're already working with, to actually create this whole application and have it all working in the context of the rest of the services. >>So it's actually the whole environment you're working with module one service that doesn't really understand what it's doing alone. And with that, let's jump into a quick demo. So you can see here, two dev environments up and running. First one here is the same container dev environment. So if I want to go into that, let's see what's going on in the various code button here. If that one open, I can get straight into my application to start making changes inside that dev container. And I've got all my dependencies in here, so I can just run that straight in that second application I have here is one that's opened up in compose, and I can see that I've also got my backend, my front end and my database. So I've got all my services running here. So if I want, I can open one or more of these in a dev environment, meaning that that container has the context that dev environment has the context of the whole application. >>So I can get back into and connect to all the other services that I need to test this application properly, all of them, one unit. And then when I've made my changes and I'm ready to share, I can hit my share button type in the refund them on to share that too. And then give that image to someone to get going, pick that up and just start working with that code and all my dependencies, simple as putting an image, looking ahead, we're going to be expanding development environments, more of your dependencies for the whole developer worst space. We want to look at backing up and letting you share your volumes to make data science and database setups more repeatable and going. I'm still all of this under a single workspace for your team containing images, your dev environments, your volumes, and more we've really want to allow you to create a fully portable Linux development environment. >>So everyone you're working with on any operating system, as I said, our MVP we're coming next month. And that was for vs code using their dev container primitive and more support for other ideas. We'll follow to find out more about what's happening and what's coming up next in the future of this. And to actually get a bit of a deeper dive in the experience. Can we check out the talk I'm doing with Georgie and girl later on today? Thank you, Ben, amazing story about how Docker is helping to make developer teams more collaborative. Now I'd like to talk more about applications while the dev environment is like the workbench around what you're building. The application itself has all the different components, libraries, and frameworks, and other code that make up the application itself. And we hear developers saying all the time things like, how do they know if their images are good? >>How do they know if they're secure? How do they know if they're minimal? How do they make great images and great Docker files and how do they keep their images secure? And up-to-date on every one of those ties into how do I create more trust? How do I know that I'm building high quality applications to enable you to do this even more effectively than today? We are pleased to announce the DACA verified polisher program. This broadens trusted content by extending beyond Docker official images, to give you more and more trusted building blocks that you can incorporate into your applications. It gives you confidence that you're getting what you expect because Docker verifies every single one of these publishers to make sure they are who they say they are. This improves our secure supply chain story. And finally it simplifies your discovery of the best building blocks by making it easy for you to find things that you know, you can trust so that you can incorporate them into your applications and move on and on the right. You can see some examples of the publishers that are involved in Docker, official images and our Docker verified publisher program. Now I'm pleased to introduce you to marina. Kubicki our senior product manager who will walk you through more about what we're doing to create a better experience for you around trust. >>Thank you, Dani, >>Mario Andretti, who is a famous Italian sports car driver. One said that if everything feels under control, you're just not driving. You're not driving fast enough. Maya Andretti is not a software developer and a software developers. We know that no matter how fast we need to go in order to drive the innovation that we're working on, we can never allow our applications to spin out of control and a Docker. As we continue talking to our, to the developers, what we're realizing is that in order to reach that speed, the developers are the, the, the development community is looking for the building blocks and the tools that will, they will enable them to drive at the speed that they need to go and have the trust in those building blocks. And in those tools that they will be able to maintain control over their applications. So as we think about some of the things that we can do to, to address those concerns, uh, we're realizing that we can pursue them in a number of different venues, including creating reliable content, including creating partnerships that expands the options for the reliable content. >>Um, in order to, in a we're looking at creating integrations, no link security tools, talk about the reliable content. The first thing that comes to mind are the Docker official images, which is a program that we launched several years ago. And this is a set of curated, actively maintained, open source images that, uh, include, uh, operating systems and databases and programming languages. And it would become immensely popular for, for, for creating the base layers of, of the images of, of the different images, images, and applications. And would we realizing that, uh, many developers are, instead of creating something from scratch, basically start with one of the official images for their basis, and then build on top of that. And this program has become so popular that it now makes up a quarter of all of the, uh, Docker poles, which essentially ends up being several billion pulse every single month. >>As we look beyond what we can do for the open source. Uh, we're very ability on the open source, uh, spectrum. We are very excited to announce that we're launching the Docker verified publishers program, which is continuing providing the trust around the content, but now working with, uh, some of the industry leaders, uh, in multiple, in multiple verticals across the entire technology technical spec, it costs entire, uh, high tech in order to provide you with more options of the images that you can use for building your applications. And it still comes back to trust that when you are searching for content in Docker hub, and you see the verified publisher badge, you know, that this is, this is the content that, that is part of the, that comes from one of our partners. And you're not running the risk of pulling the malicious image from an employee master source. >>As we look beyond what we can do for, for providing the reliable content, we're also looking at some of the tools and the infrastructure that we can do, uh, to create a security around the content that you're creating. So last year at the last ad, the last year's DockerCon, we announced partnership with sneak. And later on last year, we launched our DACA, desktop and Docker hub vulnerability scans that allow you the options of writing scans in them along multiple points in your dev cycle. And in addition to providing you with information on the vulnerability on, on the vulnerabilities, in, in your code, uh, it also provides you with a guidance on how to re remediate those vulnerabilities. But as we look beyond the vulnerability scans, we're also looking at some of the other things that we can do, you know, to, to, to, uh, further ensure that the integrity and the security around your images, your images, and with that, uh, later on this year, we're looking to, uh, launch the scope, personal access tokens, and instead of talking about them, I will simply show you what they look like. >>So if you can see here, this is my page in Docker hub, where I've created a four, uh, tokens, uh, read-write delete, read, write, read only in public read in public creeper read only. So, uh, earlier today I went in and I, I logged in, uh, with my read only token. And when you see, when I'm going to pull an image, it's going to allow me to pull an image, not a problem success. And then when I do the next step, I'm going to ask to push an image into the same repo. Uh, would you see is that it's going to give me an error message saying that they access is denied, uh, because there is an additional authentication required. So these are the things that we're looking to add to our roadmap. As we continue thinking about the things that we can do to provide, um, to provide additional building blocks, content, building blocks, uh, and, and, and tools to build the trust so that our DACA developer and skinned code faster than Mario Andretti could ever imagine. Uh, thank you to >>Thank you, marina. It's amazing what you can do to improve the trusted content so that you can accelerate your development more and move more quickly, move more collaboratively and build upon the great work of others. Finally, we hear over and over as that developers are working on their applications that they're looking for, environments that are consistent, that are the same as production, and that they want their applications to really run anywhere, any environment, any architecture, any cloud one great example is the recent announcement of apple Silicon. We heard from developers on uproar that they needed Docker to be available for that architecture before they could add those to it and be successful. And we listened. And based on that, we are pleased to share with you Docker, desktop on apple Silicon. This enables you to run your apps consistently anywhere, whether that's developing on your team's latest dev hardware, deploying an ARM-based cloud environments and having a consistent architecture across your development and production or using multi-year architecture support, which enables your whole team to collaborate on its application, using private repositories on Docker hub, and thrilled to introduce you to Hughie cower, senior director for product management, who will walk you through more of what we're doing to create a great developer experience. >>Senior director of product management at Docker. And I'd like to jump straight into a demo. This is the Mac mini with the apple Silicon processor. And I want to show you how you can now do an end-to-end arm workflow from my M one Mac mini to raspberry PI. As you can see, we have vs code and Docker desktop installed on a, my, the Mac mini. I have a small example here, and I have a raspberry PI three with an led strip, and I want to turn those LEDs into a moving rainbow. This Dockerfile here, builds the application. We build the image with the Docker, build X command to make the image compatible for all raspberry pies with the arm. 64. Part of this build is built with the native power of the M one chip. I also add the push option to easily share the image with my team so they can give it a try to now Dr. >>Creates the local image with the application and uploads it to Docker hub after we've built and pushed the image. We can go to Docker hub and see the new image on Docker hub. You can also explore a variety of images that are compatible with arm processors. Now let's go to the raspberry PI. I have Docker already installed and it's running Ubuntu 64 bit with the Docker run command. I can run the application and let's see what will happen from there. You can see Docker is downloading the image automatically from Docker hub and when it's running, if it's works right, there are some nice colors. And with that, if we have an end-to-end workflow for arm, where continuing to invest into providing you a great developer experience, that's easy to install. Easy to get started with. As you saw in the demo, if you're interested in the new Mac, mini are interested in developing for our platforms in general, we've got you covered with the same experience you've come to expect from Docker with over 95,000 arm images on hub, including many Docker official images. >>We think you'll find what you're looking for. Thank you again to the community that helped us to test the tech previews. We're so delighted to hear when folks say that the new Docker desktop for apple Silicon, it just works for them, but that's not all we've been working on. As Dani mentioned, consistency of developer experience across environments is so important. We're introducing composed V2 that makes compose a first-class citizen in the Docker CLI you no longer need to install a separate composed biter in order to use composed, deploying to production is simpler than ever with the new compose integration that enables you to deploy directly to Amazon ECS or Azure ACI with the same methods you use to run your application locally. If you're interested in running slightly different services, when you're debugging versus testing or, um, just general development, you can manage that all in one place with the new composed service to hear more about what's new and Docker desktop, please join me in the three 15 breakout session this afternoon. >>And now I'd love to tell you a bit more about bill decks and convince you to try it. If you haven't already it's our next gen build command, and it's no longer experimental as shown in the demo with built X, you'll be able to do multi architecture builds, share those builds with your team and the community on Docker hub. With build X, you can speed up your build processes with remote caches or build all the targets in your composed file in parallel with build X bake. And there's so much more if you're using Docker, desktop or Docker, CE you can use build X checkout tonus is talk this afternoon at three 45 to learn more about build X. And with that, I hope everyone has a great Dr. Khan and back over to you, Donnie. >>Thank you UA. It's amazing to hear about what we're doing to create a better developer experience and make sure that Docker works everywhere you need to work. Finally, I'd like to wrap up by showing you everything that we've announced today and everything that we've done recently to make your lives better and give you more and more for the single price of your Docker subscription. We've announced the Docker verified publisher program we've announced scoped personal access tokens to make it easier for you to have a secure CCI pipeline. We've announced Docker dev environments to improve your collaboration with your team. Uh, we shared with you Docker, desktop and apple Silicon, to make sure that, you know, Docker runs everywhere. You need it to run. And we've announced Docker compose version two, finally making it a first-class citizen amongst all the other great Docker tools. And we've done so much more recently as well from audit logs to advanced image management, to compose service profiles, to improve where you can run Docker more easily. >>Finally, as we look forward, where we're headed in the upcoming year is continuing to invest in these themes of helping you build, share, and run modern apps more effectively. We're going to be doing more to help you create a secure supply chain with which only grows more and more important as time goes on. We're going to be optimizing your update experience to make sure that you can easily understand the current state of your application, all its components and keep them all current without worrying about breaking everything as you're doing. So we're going to make it easier for you to synchronize your work. Using cloud sync features. We're going to improve collaboration through dev environments and beyond, and we're going to do make it easy for you to run your microservice in your environments without worrying about things like architecture or differences between those environments. Thank you so much. I'm thrilled about what we're able to do to help make your lives better. And now you're going to be hearing from one of our customers about what they're doing to launch their business with Docker >>I'm Matt Falk, I'm the head of engineering and orbital insight. And today I want to talk to you a little bit about data from space. So who am I like many of you, I'm a software developer and a software developer about seven companies so far, and now I'm a head of engineering. So I spend most of my time doing meetings, but occasionally I'll still spend time doing design discussions, doing code reviews. And in my free time, I still like to dabble on things like project oiler. So who's Oberlin site. What do we do? Portal insight is a large data supplier and analytics provider where we take data geospatial data anywhere on the planet, any overhead sensor, and translate that into insights for the end customer. So specifically we have a suite of high performance, artificial intelligence and machine learning analytics that run on this geospatial data. >>And we build them to specifically determine natural and human service level activity anywhere on the planet. What that really means is we take any type of data associated with a latitude and longitude and we identify patterns so that we can, so we can detect anomalies. And that's everything that we do is all about identifying those patterns to detect anomalies. So more specifically, what type of problems do we solve? So supply chain intelligence, this is one of the use cases that we we'd like to talk about a lot. It's one of our main primary verticals that we go after right now. And as Scott mentioned earlier, this had a huge impact last year when COVID hit. So specifically supply chain intelligence is all about identifying movement patterns to and from operating facilities to identify changes in those supply chains. How do we do this? So for us, we can do things where we track the movement of trucks. >>So identifying trucks, moving from one location to another in aggregate, same thing we can do with foot traffic. We can do the same thing for looking at aggregate groups of people moving from one location to another and analyzing their patterns of life. We can look at two different locations to determine how people are moving from one location to another, or going back and forth. All of this is extremely valuable for detecting how a supply chain operates and then identifying the changes to that supply chain. As I said last year with COVID, everything changed in particular supply chains changed incredibly, and it was hugely important for customers to know where their goods or their products are coming from and where they were going, where there were disruptions in their supply chain and how that's affecting their overall supply and demand. So to use our platform, our suite of tools, you can start to gain a much better picture of where your suppliers or your distributors are going from coming from or going to. >>So what's our team look like? So my team is currently about 50 engineers. Um, we're spread into four different teams and the teams are structured like this. So the first team that we have is infrastructure engineering and this team largely deals with deploying our Dockers using Kubernetes. So this team is all about taking Dockers, built by other teams, sometimes building the Dockers themselves and putting them into our production system, our platform engineering team, they produce these microservices. So they produce microservice, Docker images. They develop and test with them locally. Their entire environments are dockerized. They produce these doctors, hand them over to him for infrastructure engineering to be deployed. Similarly, our product engineering team does the same thing. They develop and test with Dr. Locally. They also produce a suite of Docker images that the infrastructure team can then deploy. And lastly, we have our R and D team, and this team specifically produces machine learning algorithms using Nvidia Docker collectively, we've actually built 381 Docker repositories and 14 million. >>We've had 14 million Docker pools over the lifetime of the company, just a few stats about us. Um, but what I'm really getting to here is you can see actually doctors becoming almost a form of communication between these teams. So one of the paradigms in software engineering that you're probably familiar with encapsulation, it's really helpful for a lot of software engineering problems to break the problem down, isolate the different pieces of it and start building interfaces between the code. This allows you to scale different pieces of the platform or different pieces of your code in different ways that allows you to scale up certain pieces and keep others at a smaller level so that you can meet customer demands. And for us, one of the things that we can largely do now is use Dockers as that interface. So instead of having an entire platform where all teams are talking to each other, and everything's kind of, mishmashed in a monolithic application, we can now say this team is only able to talk to this team by passing over a particular Docker image that defines the interface of what needs to be built before it passes to the team and really allows us to scalp our development and be much more efficient. >>Also, I'd like to say we are hiring. Um, so we have a number of open roles. We have about 30 open roles in our engineering team that we're looking to fill by the end of this year. So if any of this sounds really interesting to you, please reach out after the presentation. >>So what does our platform do? Really? Our platform allows you to answer any geospatial question, and we do this at three different inputs. So first off, where do you want to look? So we did this as what we call an AOI or an area of interest larger. You can think of this as a polygon drawn on the map. So we have a curated data set of almost 4 million AOIs, which you can go and you can search and use for your analysis, but you're also free to build your own. Second question is what you want to look for. We do this with the more interesting part of our platform of our machine learning and AI capabilities. So we have a suite of algorithms that automatically allow you to identify trucks, buildings, hundreds of different types of aircraft, different types of land use, how many people are moving from one location to another different locations that people in a particular area are moving to or coming from all of these different analyses or all these different analytics are available at the click of a button, and then determine what you want to look for. >>Lastly, you determine when you want to find what you're looking for. So that's just, uh, you know, do you want to look for the next three hours? Do you want to look for the last week? Do you want to look every month for the past two, whatever the time cadence is, you decide that you hit go and out pops a time series, and that time series tells you specifically where you want it to look what you want it to look for and how many, or what percentage of the thing you're looking for appears in that area. Again, we do all of this to work towards patterns. So we use all this data to produce a time series from there. We can look at it, determine the patterns, and then specifically identify the anomalies. As I mentioned with supply chain, this is extremely valuable to identify where things change. So we can answer these questions, looking at a particular operating facility, looking at particular, what is happening with the level of activity is at that operating facility where people are coming from, where they're going to, after visiting that particular facility and identify when and where that changes here, you can just see it's a picture of our platform. It's actually showing all the devices in Manhattan, um, over a period of time. And it's more of a heat map view. So you can actually see the hotspots in the area. >>So really the, and this is the heart of the talk, but what happened in 2020? So for men, you know, like many of you, 2020 was a difficult year COVID hit. And that changed a lot of what we're doing, not from an engineering perspective, but also from an entire company perspective for us, the motivation really became to make sure that we were lowering our costs and increasing innovation simultaneously. Now those two things often compete with each other. A lot of times you want to increase innovation, that's going to increase your costs, but the challenge last year was how to do both simultaneously. So here's a few stats for you from our team. In Q1 of last year, we were spending almost $600,000 per month on compute costs prior to COVID happening. That wasn't hugely a concern for us. It was a lot of money, but it wasn't as critical as it was last year when we really needed to be much more efficient. >>Second one is flexibility for us. We were deployed on a single cloud environment while we were cloud thought ready, and that was great. We want it to be more flexible. We want it to be on more cloud environments so that we could reach more customers. And also eventually get onto class side networks, extending the base of our customers as well from a custom analytics perspective. This is where we get into our traction. So last year, over the entire year, we computed 54,000 custom analytics for different users. We wanted to make sure that this number was steadily increasing despite us trying to lower our costs. So we didn't want the lowering cost to come as the sacrifice of our user base. Lastly, of particular percentage here that I'll say definitely needs to be improved is 75% of our projects never fail. So this is where we start to get into a bit of stability of our platform. >>Now I'm not saying that 25% of our projects fail the way we measure this is if you have a particular project or computation that runs every day and any one of those runs sale account, that is a failure because from an end-user perspective, that's an issue. So this is something that we know we needed to improve on and we needed to grow and make our platform more stable. I'm going to something that we really focused on last year. So where are we now? So now coming out of the COVID valley, we are starting to soar again. Um, we had, uh, back in April of last year, we had the entire engineering team. We actually paused all development for about four weeks. You had everyone focused on reducing our compute costs in the cloud. We got it down to 200 K over the period of a few months. >>And for the next 12 months, we hit that number every month. This is huge for us. This is extremely important. Like I said, in the COVID time period where costs and operating efficiency was everything. So for us to do that, that was a huge accomplishment last year and something we'll keep going forward. One thing I would actually like to really highlight here, two is what allowed us to do that. So first off, being in the cloud, being able to migrate things like that, that was one thing. And we were able to use there's different cloud services in a more particular, in a more efficient way. We had a very detailed tracking of how we were spending things. We increased our data retention policies. We optimized our processing. However, one additional piece was switching to new technologies on, in particular, we migrated to get lab CICB. >>Um, and this is something that the costs we use Docker was extremely, extremely easy. We didn't have to go build new new code containers or repositories or change our code in order to do this. We were simply able to migrate the containers over and start using a new CIC so much. In fact, that we were able to do that migration with three engineers in just two weeks from a cloud environment and flexibility standpoint, we're now operating in two different clouds. We were able to last night, I've over the last nine months to operate in the second cloud environment. And again, this is something that Docker helped with incredibly. Um, we didn't have to go and build all new interfaces to all new, different services or all different tools in the next cloud provider. All we had to do was build a base cloud infrastructure that ups agnostic the way, all the different details of the cloud provider. >>And then our doctors just worked. We can move them to another environment up and running, and our platform was ready to go from a traction perspective. We're about a third of the way through the year. At this point, we've already exceeded the amount of customer analytics we produce last year. And this is thanks to a ton more albums, that whole suite of new analytics that we've been able to build over the past 12 months and we'll continue to build going forward. So this is really, really great outcome for us because we were able to show that our costs are staying down, but our analytics and our customer traction, honestly, from a stability perspective, we improved from 75% to 86%, not quite yet 99 or three nines or four nines, but we are getting there. Um, and this is actually thanks to really containerizing and modularizing different pieces of our platform so that we could scale up in different areas. This allowed us to increase that stability. This piece of the code works over here, toxin an interface to the rest of the system. We can scale this piece up separately from the rest of the system, and that allows us much more easily identify issues in the system, fix those and then correct the system overall. So basically this is a summary of where we were last year, where we are now and how much more successful we are now because of the issues that we went through last year and largely brought on by COVID. >>But that this is just a screenshot of the, our, our solution actually working on supply chain. So this is in particular, it is showing traceability of a distribution warehouse in salt lake city. It's right in the center of the screen here. You can see the nice kind of orange red center. That's a distribution warehouse and all the lines outside of that, all the dots outside of that are showing where people are, where trucks are moving from that location. So this is really helpful for supply chain companies because they can start to identify where their suppliers are, are coming from or where their distributors are going to. So with that, I want to say, thanks again for following along and enjoy the rest of DockerCon.

Published Date : May 27 2021

SUMMARY :

We know that collaboration is key to your innovation sharing And we know from talking with many of you that you and your developer Have you seen the email from Scott? I was thinking we could try, um, that new Docker dev environments feature. So if you hit the share button, what I should do is it will take all of your code and the dependencies and Uh, let me get that over to you, All right. It's just going to grab the image down, which you can take all of the code, the dependencies only get brunches working It's connected to the container. So let's just have a look at what you use So I've had a look at what you were doing and I'm actually going to change. Let me grab the link. it should be able to open up the code that I've changed and then just run it in the same way you normally do. I think we should ship it. For example, in response to COVID we saw global communities, including the tech community rapidly teams make sense of all this specifically, our goal is to provide development teams with the trusted We had powerful new capabilities to the Docker product, both free and subscription. And finally delivering an easy to use well-integrated development experience with best of breed tools and content And what we've learned in our discussions with you will have long asking a coworker to take a look at your code used to be as easy as swiveling their chair around, I'd like to take a moment to share with Docker and our partners are doing for trusted content, providing development teams, and finally, public repos for communities enable community projects to be freely shared with anonymous Lastly, the container images themselves and this end to end flow are built on open industry standards, but the Docker team rose to the challenge and worked together to continue shipping great product, the again for joining us, we look forward to having a great DockerCon with you today, as well as a great year So let's dive in now, I know this may be hard for some of you to believe, I taught myself how to code. And by the way, I'm showing you actions in Docker, And the cool thing is you can use it on any And if I can do it, I know you can too, but enough yapping let's get started to save Now you can do this in a couple of ways, whether you're doing it in your preferred ID or for today's In essence, with automation, you can be kind to your future self And I hope you all go try it out, but why do we care about all of that? And to get into that wonderful state that we call flow. and eliminate or outsource the rest because you don't need to do it, make the machines Speaking of the open source ecosystem we at get hub are so to be here with all you nerds. Komack lovely to see you here. We want to help you get your applications from your laptops, And it's all a seamless thing from, you know, from your code to the cloud local And we all And we know that you use So we need to make that as easier. We know that they might go to 25% of poles we need just keep updating base images and dependencies, and we'll, we're going to help you have the control to cloud is RA and the cloud providers aware most of you ship your occasion production Then we know you do, and we know that you want it to be easier to use in your It's hard to find high quality content that you can trust that, you know, passes your test and your configuration more guardrails to help guide you along that way so that you can focus on creating value for your company. that enable you to focus on making your applications amazing and changing the world. Now, I'm going to pass it off to our principal product manager, Ben Gotch to walk you through more doc has been looking at to see what's hard today for developers is sharing changes that you make from the inner dev environments are new part of the Docker experience that makes it easier you to get started with your whole inner leap, We want it to enable you to share your whole modern development environment, your whole setup from DACA, So you can see here, So I can get back into and connect to all the other services that I need to test this application properly, And to actually get a bit of a deeper dive in the experience. Docker official images, to give you more and more trusted building blocks that you can incorporate into your applications. We know that no matter how fast we need to go in order to drive The first thing that comes to mind are the Docker official images, And it still comes back to trust that when you are searching for content in And in addition to providing you with information on the vulnerability on, So if you can see here, this is my page in Docker hub, where I've created a four, And based on that, we are pleased to share with you Docker, I also add the push option to easily share the image with my team so they can give it a try to now continuing to invest into providing you a great developer experience, a first-class citizen in the Docker CLI you no longer need to install a separate composed And now I'd love to tell you a bit more about bill decks and convince you to try it. image management, to compose service profiles, to improve where you can run Docker more easily. So we're going to make it easier for you to synchronize your work. And today I want to talk to you a little bit about data from space. What that really means is we take any type of data associated with a latitude So to use our platform, our suite of tools, you can start to gain a much better picture of where your So the first team that we have is infrastructure This allows you to scale different pieces of the platform or different pieces of your code in different ways that allows So if any of this sounds really interesting to you, So we have a suite of algorithms that automatically allow you to identify So you can actually see the hotspots in the area. the motivation really became to make sure that we were lowering our costs and increasing innovation simultaneously. of particular percentage here that I'll say definitely needs to be improved is 75% Now I'm not saying that 25% of our projects fail the way we measure this is if you have a particular And for the next 12 months, we hit that number every month. night, I've over the last nine months to operate in the second cloud environment. And this is thanks to a ton more albums, they can start to identify where their suppliers are, are coming from or where their distributors are going

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Wim Coekaerts, Oracle | CUBEconversations


 

(bright upbeat music) >> Hello everyone, and welcome to this exclusive Cube Conversation. We have the pleasure today to welcome, Wim Coekaerts, senior vice president of software development at Oracle. Wim, it's good to see you. How you been, sir? >> Good, it's been a while since we last talked but I'm excited to be here, as always. >> It was during COVID though and so I hope to see you face to face soon. But so Wim, since the Barron's Article declared Oracle a Cloud giant, we've really been sort of paying attention and amping up our coverage of Oracle and asking a lot of questions like, is Oracle really a Cloud giant? And I'll say this, we've always stressed that Oracle invests in R&D and of course there's a lot of D in that equation. And over the past year, we've seen, of course the autonomous database is ramping up, especially notable on Exadata Cloud@Customer, we've covered that extensively. We covered the autonomous data warehouse announcement, the blockchain piece, which of course got me excited 'cause I get to talk about crypto with Juan. Roving Edge, which for everybody who might not be familiar with that, it's an edge cloud service, dedicated regions that you guys announced, which is a managed cloud region. And so it's clear, you guys are serious about cloud. These are all cloud first services using second gen OCI. So, Oracle's making some moves but the question is, what are customers doing? Are they buying this stuff? Are they leaning into these new deployment models for the databases? What can you tell us? >> You know, definitely. And I think, you know, the reason that we have so many different services is that not every customer is the same, right? One of the things that people don't necessarily realize, I guess, is in the early days of cloud lots of startups went there because they had no local infrastructure. It was easy for them to get started in something completely new. Our customers are mostly enterprise customers that have huge data centers in many cases, they have lots of real estate local. And when they think about cloud they're wondering how can we create an environment that doesn't cause us to have two ops teams and two ways of managing things. And so, they're trying to figure out exactly what it means to take their real estate and either move it wholesale to the cloud over a period of years, or they say, "Hey, some of these things need to be local maybe even for regulatory purposes." Or just because they want to keep some data locally within their own data centers but then they have to move other things remotely. And so, there's many different ways of solving the problem. And you can't just say, "Here's one cloud, this is where you go and that's it." So, we basically say, if you're on prem, we provide you with cloud services on-premises, like dedicated regions or Oracle Exadata Cloud@Customer and so forth so that you get the benefits of what we built for cloud and spend a lot of time on, but you can run them in your own data center or people say, "No, no, no. I want to get rid of my data centers, I do it remotely." Okay, then you do it in Oracle cloud directly. Or you have a hybrid model where you say, "Some stays local, some is remote." The nice thing is you get the exact same API, the exact same way of managing things, no matter how you deploy it. And that's a big differentiator. >> So, is it fair to say that you guys have, I think of it as a purpose built club, 'cause I talk to a lot of customers. I mean, take an insurance app like Claims, and customers tell me, "I'm not putting that into the public cloud." But you're making a case that it actually might make sense in your cloud because you can support those mission critical applications with the exact same experience, same API, same... I can get, you know, take Rack for instance, I can't get, you know, real application clusters in an Amazon cloud but presumably I can get them in your cloud. So, is it fair to say you have a purpose built cloud specifically for the most demanding applications? Is that a right way to look at it or not necessarily? >> Well, it's interesting. I think the thing to be careful of is, I guess, purpose built cloud might for some people mean, "Oh, you can only do things if it's Oracle centric." Right, and so I think that fundamentally, Oracle cloud provides a generic cloud. You can run anything you want, any application, any deployment model that you have. Whether you're an Oracle customer or not, we provide you with a full cloud service, right? However, given that we know and have known, obviously for a long time, how our products run best, when we designed OCI gen two, when we designed the networking stack, the storage layer and all that stuff, we made sure that it would be capable of running our more complex environments because our advantage is, Oracle customers have a place where they can run Oracle the best. Right, and so obviously the context of purpose-built fits that model, where yes, we've made some design choices that allow us to run Rack inside OCI and allow us to deploy Exadatas inside OCI which you cannot do in other clouds. So yes, it's purpose built in that sense but I would caution on the side of that it sometimes might imply that it's unique to Oracle products and I guess one way to look at it is if you can run Oracle, you can run everything else, right? Because it's such a complex suite of products that if you can run that then it it'll support any other (mumbling). >> Right. Right, it's like New York city. You make it there, you can make it anywhere. If I can run the most demanding mission critical applications, well, then I can run a web app for instance, okay. I got a question on tooling 'cause there's a lot of tooling, like sometimes it makes my eyes bleed when I look at all this stuff and doesn't... Square the circle for me, doesn't autonomous, an autonomous database like Autonomous Linux, for instance, doesn't it eliminate the need for all these management tools? >> You know, it does. It eliminates the need for the management at the lower level, right. So, with the autonomous Linux, what we offer and what we do is, we automatically patch the operating system for you and make sure it's secure from a security patching point of view. We eliminate the downtime, so when we do it then you don't have to restart applications. However, we don't know necessarily what the app is that is installed on top of it. You know, people can deploy their own applications, they can run third party applications, they can use it for development environments and so forth. So, there's sort of the core operating system layer and on the database side, you know, we take care of database patching and upgrades and storage management and all that stuff. So the same thing, if you run your own application inside the database, we can manage the database portion but we don't manage the application portion just like on the operating system. And so, there's still a management level that's required, no matter what, a level above that. And the other thing and I think this is what a lot of the stuff we're doing is based on is, you still have tons of stuff on-premises that needs full management. You have applications that you migrate that are not running Autonomous Linux, could be a Windows application that's running or it could be something on a different Linux distribution or you could still have some databases installed that you manage yourself, you don't want to use the autonomous or you're on a third-party. And so we want to make sure that we can address all of them with a single set of tools, right. >> Okay, so I wonder, can you give us just an overview, just briefly of the products that comprise into the cloud services, your management solution, what's in that portfolio? How should we think about it? >> Yeah, so it basically starts with Enterprise Manager on-premises, right? Which has been the tool that our Oracle database customers in particular have been using for many years and is widely used by our customer base. And so you have those customers, most of their real estate is on-premises and they can use enterprise management with local. They have it running and they don't want to change. They can keep doing that and we keep enhancing as you know, with newer versions of Enterprise Manager getting better. So, then there's the transition to cloud and so what we've been doing over the last several years is basically, looking at the things, well, one aspect is looking at things people, likes of Enterprise Manager and make sure that we provide similar functionality in Oracle cloud. So, we have Performance Hub for looking at how the database performance is working. We have APM for Application Performance Monitoring, we have Logging Analytics that looks at all the different log files and helps make sense of it for you. We have Database Management. So, a lot of the functionality that people like in Enterprise Manager mentioned the database that we've built into Oracle cloud, and, you know, a number of other things that are coming Operations Insights, to look at how databases are performing and how we can potentially do consolidation and stuff. So we've basically looked at what people have been using on-premises, how we can replicate that in Oracle cloud and then also, when you're in a cloud, how you can make make use of all the base services that a cloud vendor provides, telemetry, logging and so forth. And so, it's a broad portfolio and what it allows us to do with our customers is say, "Look, if you're predominantly on-prem, you want to stay there, keep using Enterprise Manager. If you're starting to move to Oracle cloud, you can first use EM, look at what's happening in the cloud and then switch over, start using all the management products we have in the cloud and let go of the Enterprise Manager instance on-premise. So you can gradually shift, you can start using more and more. Maybe you start with analytics first and then you start with insights and then you switch to database management. So there's a whole suite of possibilities. >> (indistinct) you mentioned APM, I've been watching that space, it's really evolved. I mean, you saw, you know, years ago, Splunk came out with sort of log analytics, maybe simplified that a little bit, now you're seeing some open source stuff come out. You're seeing a lot of startups come out, you saw Cisco made an acquisition with AppD and that whole space is transforming it seems that the future is all about that end to end visibility, simplifying the ability to remediate problems. And I'm thinking, okay, you just mentioned, you guys have a lot of these capabilities, you got Autonomous, is that sort of where you're headed with your capabilities? >> It definitely is and in fact, one of the... So, you know, APM allows you to say, "Hey, here's my web browser and it's making a connection to the database, to a middle tier" and it's hard for operations people in companies to say, hey, the end user calls and says, "You know, my order entry system is slow. Is it the browser? Is it the middle tier that they connect to? Is it the database that's overloaded in the backend?" And so, APM helps you with tracing, you know, what happens from where to where, where the delays are. Now, once you know where the delay is, you need to drill down on it. And then you need to go look at log files. And that's where the logging piece comes in. And what happens very often is that these log files are very difficult to read. You have networking log files and you have database log files and you have reslog files and you almost have to be an expert in all of these things. And so, then with Logging Analytics, we basically provide sort of an expert dashboard system on top of that, that allows us to say, "Hey! When you look at logging for the network stack, here are the most important errors that we could find." So you don't have to go and learn all the details of these things. And so, the real advantages of saying, "Hey, we have APM, we have Logging Analytics, we can tie the two together." Right, and so we can provide a solution that actually helps solve the problem, rather than, you need to use APM for one vendor, you need to use Logging Analytics from another vendor and you know, that doesn't necessarily work very well. >> Yeah and that's why you're seeing with like the ELK Stack it's cool, you're an open source guy, it's cool as an open source, but it's complicated to set up all that that brings. So, that's kind of a cool approach that you guys are taking. You mentioned Enterprise Manager, you just made a recent announcement, a new release. What's new in that new release? >> So Enterprise Manager 13.5 just got released. And so EM keeps improving, right? We've made a lot of changes over over the years and one of the things we've done in recent years is do more frequent updates sort of the cloud model frequent updates that are not just bug fixes but also introduce new functionality so people get more stuff more frequently rather than you know, once a year. And that's certainly been very attractive because it shows that it's a lively evolving product. And one of the main focus areas of course is cloud. And so a lot of work that happens in Enterprise Manager is hybrid cloud, which basically means I run Enterprise Manager and I have some stuff in Oracle cloud, I might have some other stuff in another cloud vendors environment and so we can actually see which databases are where and provide you with one consolidated view and one tool, right? And of course it supports Autonomous Database and Exadata in cloud servers and so forth. So you can from EM see both your databases on-premises and also how it's doing in in Oracle cloud as you potentially migrate things over. So that's one aspect. And then the other one is in terms of operations and automation. One of the things that we started doing again with Enterprise Manager in the last few years is making sure that everything has a REST API. So we try to make the experience with Enterprise Manager be very similar to how people work with a cloud service. Most folks now writing automation tools are used to calling REST APIs. EM in the early days didn't have REST APIs, now we're making sure everything works that way. And one of the advantages is that we can do extensibility without having to rewrite the product, that we just add the API clause in the agent and it makes it a lot easier to become part of the modern system. Another thing that we introduced last year but that we're evolving with more dashboards and so forth is the Grafana plugin. So even though Enterprise Manager provides lots of cool tools, a lot of cloud operations folks use a tool called Grafana. And so we provide a plugin that allows customers to have Grafana dashboards but the data actually comes out of Enterprise Manager. So that allows us to integrate EM into a more cloudy world in a cloud environment. I think the other important part is making sure that again, Enterprise Manager has sort of a cloud feel to it. So when you do patching and upgrades, it's near zero downtime which basically means that we do all the upgrades for you without having to bring EM down. Because even though it's a management tool, it's used for operations. So if there were downtime for patching Enterprise Manager for an hour, then for that hour, it's a blackout window for all the monitoring we do. And so we want to avoid that from happening, so now EM is upgrading, even though all the events are still happening and being processed, and then we do a very short switch. So that help our operations people to be more available. >> Yes. I mean, I've been talking about Automated Operations since, you know, lights out data centers since the eighties back in (laughs). I remember (indistinct) data center one-time lights out there were storage tech libraries in there and so... But there were a lot of unintended consequences around, you know, automated ops, and so people were sort of scared to go there, at least lean in too much but now with all this machine intelligence... So you're talking about ops automation, you mentioned the REST APIs, the Grafana plugins, the Cloud feel, is that what you're bringing to the table that's unique, is that unique to Oracle? >> Well, the integration with Oracle in that sense is unique. So one example is you mentioned the word migration, right? And so database migration tends to be something, you know, customers obviously take very serious. We go from one place, you have to move all your data to another place that runs in a slightly different environment. And so how do you know whether that migration is going to work? And you can't migrate a thousand databases manually, right? So automation, again, it's not just... Automation is not just to say, "Hey, I can do an upgrade of a system or I can make sure that nothing is done by hand when you patch something." It's more about having a huge fleet of servers and a huge fleet of databases. How can you move something from one place to another and automate that? And so with EM, you know, we start with sort of the prerequisite phase. So we're looking at the existing environment, how much memory does it need? How much storage does it use? Which version of the database does it have? How much data is there to move? Then on the target side, we see whether the target can actually run in that environment. Then we go and look at, you know, how do you want to migrate? Do you want to migrate everything from a sort of a physical model or do you want to migrate it from a logical model? Do you want to do it while your environment is still running so that you start backing up the data to the target database while your existing production system is still running? Then we do a short switch afterwards, or you say, "No, I want to bring my database down. I want to do the migrate and then bring it back up." So there's different deployment models that we can let our customers pick. And then when the migration is done, we have a ton of health checks that can validate whether the target database will run through basically the exact same way. And then you can say, "I want to migrate 10 databases or 50 databases" and it'll work, It's all automated out of the box. >> So you're saying, I mean, you've looked at the prevailing way you've done migrations, historically you'd have to freeze the code and then migrate, and it would take forever, it was a function of the number of lines of code you had. And then a lot of times, you know, people would say, "We're not going to freeze the code" and then they would almost go out of business trying to merge the two. You're saying in 2021, you can give customers the choice, you can migrate, you could change the, you know, refuel the plane while you're in midair? Is that essentially what you're saying? >> That's a good way of describing it, yeah. So your existing database is running and we can do a logical backup and restore. So while transactions are happening we're still migrating it over and then you can do a cutoff. It makes the transition a lot easier. But the other thing is that in the past, migrations would typically be two things. One is one database version to the next, more upgrades than migration. Then the second one is that old hardware or a different CPU architecture are moving to newer hardware in a new CPU architecture. Those were sort of the typical migrations that you had prior to Cloud. And from a CIS admin point of view or a DBA it was all something you could touch, that you could physically touch the boxes. When you move to cloud, it's this nebulous thing somewhere in a data center that you have no access to. And that by itself creates a barrier to a lot of admins and DBA's from saying, "Oh, it'll be okay." There's a lot of concern. And so by baking in all these tests and the prerequisites and all the dashboards to say, you know, "This is what you use. These are the features you use. We know that they're available on the other side so you can do the migration." It helps solve some of these problems and remove the barriers. >> Well that was just kind of same same vision when you guys came up with it. I don't know, quite a while ago now. And it took a while to get there with, you know, you had gen one and then gen two but that is, I think, unique to Oracle. I know maybe some others that are trying to do that as well, but you were really the first to do that and so... I want to switch topics to talk about security. It's hot topic. You guys, you know, like many companies really focused on security. Does Enterprise Manager bring any of that over? I mean, the prevailing way to do security often times is to do scripts and write, you know, custom security policy scripts are fragile, they break, what can you tell us about security? >> Yeah. So there's really two things, you know. One is, we obviously have our own best security practices. How we run a database inside Oracle for our own world, we've learned about that over the years. And so we sort of baked that knowledge into Enterprise Manager. So we can say, "Hey, if you install this way, we do the install and the configuration based on our best practice." That's one thing. The other one is there's STIG, there's PCI and they're ShipBob, those are the main ones. And so customers can do their own way. They can download the documentation and do it manually. But what we've done is, and we've done this for a long time, is basically bake those policies into Enterprise Manager. So you can say, "Here's my database this needs to be PCI compliant or it needs to be HIPAA compliant and you push a button and then we validate the policies in those documents or in those prescript described files. And we make sure that the database is combined to that. And so we take that manual work and all that stuff basically out of the picture, we say, "Push this button and we'll take care of it." >> Now, Wim, but just quick sidebar here, last time we talked, it was under a year ago. It was definitely during COVID and it's still during COVID. We talked about the state of the penguin. So I'm wondering, you know, what's the latest update for Linux, any Linux developments that we should be aware of? >> Linux, we're still working very hard on Autonomous Linux and that's something where we can really differentiate and solve a problem. Of course, one of the things to mention is that Enterprise Manager can can do HIPAA compliance on Oracle Linux as well. So the security practices are not just for the database it can also go down to the operating system. Anyway, so on the Autonomous Linux side, you know, management in an Oracle Cloud's OS management is evolving. We're spending a lot of time on integrating log capturing, and if something were to go wrong that we can analyze a log file on the fly and send you a notification saying, "Hey, you know there was this bug and here's the cause." And it was potentially a fix for it to Autonomous Linux and we're putting a lot of effort into that. And then also sort of IT/operation management where we can look at the different applications that are running. So you're running a web server on a Linux environment or you're running some Java processes, we can see what's running. We can say, "Hey, here's the CPU utilization over the past week or the past year." And then how is this evolving? Say, if something suddenly spikes we can say, "Well, that's normal, because every Monday morning at 10 o'clock there's a spike or this is abnormal." And then you can start drilling this down. And this comes back to overtime integration with whether it's APM or Logging Analytics, we can tie the dots, right? We can connect them, we can say, "Push this thing, then click on that link." We give you the information. So it's that integration with the entire cloud platform that's really happening now >> Integration, there's that theme again. I want to come back to migration and I think you did a good job of explaining how you sort of make that non-disruptive and you know, your customers, I think, you know, generally you're pushing you know, that experience which makes people more comfortable. But my question is, why do people want to migrate if it works and it's on prem, are they doing it just because they want to get out of the data center business? Or is it a better experience in the cloud? What can you tell us there? >> You know, it's a little bit of everything. You know, one is, of course the idea that data center maintenance costs are very high. The other one is that when you run your own data center, you know, we obviously have this problem but when you're a cloud vendor, you have these problems but we're in this business. But if you buy a server, then in three years that server basically is depreciated by new versions and they have to do migration stuff. And so one of the advantages with cloud is you push a button, you have a new version of the hardware, basically, right? So the refreshes happen on a regular basis. You don't have to go and recycle that yourself. Then the other part is the subscription model. It's a lot easier to pay for what you use rather than you have a data center whether it's used or not, you pay for it. So there's the cost advantages and predictability of what you need, you pay for, you can say, "Oh next year we need to get x more of EMs." And it's easier to scale that, right? We take care of dealing with capacity planning. You don't have to deal with capacity planning of hardware, we do that as the cloud vendor. So there's all these practical advantages you get from doing it remotely and that's really what the appeal is. >> Right. So, as it relates to Enterprise Manager, did you guys have to like tear down the code and rebuild it? Was it entire like redo? How did you achieve that? >> No, no, no. So, Enterprise Manager keeps evolving and you know, we changed the underlying technologies here and there, piecemeal, not sort of a wholesale replacement. And so in talking about five, there's a lot of new stuff but it's built on the existing EM core. And so we're just, you know, improving certain areas. One of the things is, stability is important for our customers, obviously. And so by picking things piecemeal, we replace one engine rather than the whole thing. It allows us to introduce change more slowly, right. And then it's well-tested as a unit and then when we go on to the next thing. And then the other one is I mentioned earlier, a lot of the automation and extensibility comes from REST APIs. And so instead of basically re-writing everything we just provide a REST endpoint and we make all the new features that we built automatically be REST enabled. So that makes it a lot easier for us to introduce new stuff. >> Got it. So if I want to poke around with this new version of Enterprise Manager, can I do that? Is there a place I can go, do I have to call a rep? How does that work? >> Yeah, so for information you can just go to oracle.com/enterprise manager. That's the website that has all the data. The other thing is if you're already playing with Oracle Cloud or you use Oracle Cloud, we have Enterprise Manager images in the marketplace. So if you have never used EM, you can go to Oracle Cloud, push a button in the marketplace and you get a full Enterprise Manager installation in a matter of minutes. And then you can just start using that as well. >> Awesome. Hey, I wanted to ask you about, you know, people forget that you guys are the stewards of MySQL and we've been looking at MySQL Database Cloud service with HeatWave Did you name that? And so I wonder if you could talk about what you're doing with regard to managing HeatWave environments? >> So, HeatWave is the MySQL option that helps with analytics, right? And it really accelerates MySQL usage by 100 x and in some cases more and it's transparent to the customer. So as a MySQL user, you connect with standard MySQL applications and APIs and SQL and everything. And the HeatWave part is all done within the MySQL server. The engine itself says, "Oh, this SQL query, we can offload to the backend HeatWave cluster," which then goes in memory operations and blazingly fast returns it to you. And so the nice thing is that it turns every single MySQL database into also a data warehouse without any change whatsoever in your application. So it's been widely popular and it's quite exciting. I didn't personally name it, HeatWave, that was not my decision, but it sounds very cool. >> That's very cool. >> Yeah, It's a very cool name. >> We love MySQL, we started our company on the lamp stack, so like many >> Oh? >> Yeah, yeah. >> Yeah, yeah. That's great. So, yeah. And so with HeatWave or MySQL in general we're basically doing the same thing as we have done for the Oracle Database. So we're going to add more functionality in our database management tools to also look at HeatWave. So whether it's doing things like performance hub or generic database management and monitoring tools, we'll expand that in, you know, in the near future, in the future. >> That's great. Well, Wim, it's always a pleasure. Thank you so much for coming back in "The Cube" and letting me ask all my Colombo questions. It was really a pleasure having you. (mumbling) >> It's good be here. Thank you so much. >> You're welcome. And thank you for watching, everybody, this is Dave Vellante. We'll see you next time. (bright music)

Published Date : Apr 27 2021

SUMMARY :

How you been, sir? but I'm excited to be here, as always. And so it's clear, you guys and so forth so that you get So, is it fair to say you that if you can run that You make it there, you and on the database side, you know, and then you switch to it seems that the future is all about and you know, that doesn't approach that you guys are taking. all the upgrades for you since, you know, lights out And so with EM, you know, of lines of code you had. and then you can do a cutoff. is to do scripts and write, you know, and you push a button and So I'm wondering, you know, And then you can start drilling this down. and you know, your customers, And so one of the advantages with cloud is did you guys have to like tear And so we're just, you know, How does that work? And then you can just And so I wonder if you could And so the nice thing is that it turns we'll expand that in, you know, Thank you so much for Thank you so much. And thank you for watching, everybody,

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Rachel Stephens, RedMonk | theCUBE on Cloud 2021


 

>>from around the globe. It's the Cube presenting Cuban cloud brought to you by Silicon Angle. Hi, I'm stupid, man. And welcome back to the Cube on Cloud. We're talking about developers. And while so many people remember the mean from 2010 of Steve Balmer jumping around on stage development developers and developers, uh, many people know what really important is really important about developers. They probably read the 2013 book called The New King Makers by Stephen O. Grady. And I'm really happy to welcome to the program. Rachel Stevens, who is an industry analyst with Red Monk who was co founded by the aforementioned Stephen O. Grady. Rachel, Great to see you. Thank you so much for joining us. >>Thank you so much for having me. I'm excited to be here. >>Well, I've had the opportunity, Thio read some of what you've done. We've interacted on social media. We've got to talk events back when we used to do those in people. And >>I'm so >>glad that you get to come on the program especially. You were the ones I reached out. When we have this developer track, um, if you could just give our audience a little bit about your background. You know, that developer cred that you have Because as I joke, I've got a closet full of hoodies. But, you know, I'm an infrastructure guy by training I've been learning about, you know, containers and serverless and all this stuff for years. But I'm not myself much of developer. I've touched a thing or two in the years. >>Yeah. So happy to be here. Red Monk has been around since 2002 and have kind of been beating that developer drum ever since then, kind of as the company, The founder, Stephen James, notice that the decision making that developers was really a driver for what was actually ending up in the Enterprise. And as even more true, as cloud came onto, the scene is open source exploded, and I think it's become a lot more of a common view now. But in those early days, it was probably a little bit more of a controversial opinion, but I have been with the firm for coming up on five years now. My work is an industry analyst. We kind of help people understand, bottoms up technology, adoption trends, so that that's where I spend my time focusing is what's getting used in the enterprise. Why, what kind of trends are happening? So, yeah, that's where we all come from. That's the history of Red Monk in 30 seconds. >>Awesome. Rachel, you talk about the enterprise and developers For the longest time. I just said there was this huge gap you talk about. Bottoms up. It's like, well, developers use the tools that they want If they don't have to, they don't pay for anything. And the general I t. And the business sides of the house were like, I don't know, We don't know what those people in the corner we're doing, you know, it's important and things like that. But today it feels like that that's closed a bunch. Where are we? In your estimation, you know, our developers do they have a clear seat at the table? The title we have for this is whether the Enterprise Developer is its enterprise development oxymoron. In 2020 and 2021 >>I think enterprise developers have a lot more practical authority than people give them credit for, especially if you're kind of looking at that old view of the world where everything is driven by a buyer decision or kind of this top down purchasing motion. And we've really seen that authority of what is getting used and why change a lot in the last year. In the last decade, even more of people who are able to choose the tools that meet the job bring in tools, regardless of whether they maybe have that official approval through the right channels because of the convenience of trying to get things up and running. We are asking developers to do so much right now and to go faster and thio shifting things left. And so the things that they are responsible for incorporating into the way they are building APS is growing. And so, as we are asking developers to do more and to do more quickly, um, the tools that they need to do those, um, tasks to get these APS built is that the decision making us fall into them? This is what I need. This is what needs to come in, and so we're seeing. Basically, the tools that enterprise is air using are the tools that developers want to be using, and they kind of just find their way into the enterprise. >>Now I want to key off what you were talking about. Just developers were being asked to do Mawr and Mawr. We've seen these pendulum swings in technology. There was a time where it was like, Well, I'll outsource it because that'll be easier and maybe it'll be less expensive. And number one we found it necessarily. It wasn't necessarily cheaper. And number two, I couldn't make changes, and I didn't understand what was happening. So when when I talked to Enterprises today, absolutely. I need to have skills that's internally. I need to be able to respond to things fast, and therefore I need skills that I need people that can build what they have. What what do you see? What are those skill sets that are so important today? Uh, you know, we've talked so many times over the years is to you know, there's there's the skills gap. We don't have enough data scientists. We don't have enough developers way. We don't have any of these things. So what do we have and where things trending? >>Yeah, it's It's one of those things for developers where they both have probably the most full tool set that we've seen in this industry in terms of things that are available to them. But it's also really hard because it also indicates that there is just this fragmentation at every level of the stack. And there's this explosion of choice and decisions that is happening up and down the stack of how are we going to build things? And so it's really tricky to be a developer these days and that you are making a lot of decisions and you are wiring a lot of things together and you have to be able to navigate a lot of things. E think. One of the things that is interesting here is that we have seen the phrase like Full stack developer really carried a lot of panache, maybe earlier this decade and has kind of fallen away. Just because we've realized that it's impossible for anybody to be ableto spanned this whole broad spectrum of all of the things we're asking people to dio. So we're seeing this explosion of choice, which is meaning that there is a little bit more focused and where developers are trying to actually figure out what is my niche. What is it that I'm supposed to focus on. And so it's really just this balancing of act of trying to see this big picture of how to get this all put together and also have this focused area realizing that you have to specialize at some point. >>Rachel is such a great point there. We've actually seen that Cambrian explosion of developer tools that are out there. If you go to the CFCF landscape and look at everything out there or goto any of your public cloud providers, there's no way that anybody even working for those companies no good portion of the tools that are out there so nobody could be a master of everything. How about from a cloud standpoint, you know, there is the discussion of, you know what do I shift? Left What? You know, Can I just say, Okay, this piece of it, it could be a manage service. I don't need to think about it versus what skills that I need to have in house. What is it that's important. And obviously, you know, a zoo analyst. We know it varies greatly across companies, but you know what? What are some of those top things that we need to make sure that enterprises have skill set and the tools in house that they should understand. And what can they push off to their platform of choice? >>Yeah, I think your comment about managed services is really pressing because one of the trends that we're watching closely, it's just this rise of manage services. And it kind of ties back into the concept you had before about like, what an I team. That's they have, like the Nicholas Carr. I t doesn't matter, and we're pushing this all the way. And then we realized, Oh, we've got to bring that all back. Um, but we also realize that we really want as enterprises want to be spending our time doing differentiated work and wiring together, your entire infrastructure isn't necessarily differentiated for a lot of companies. And so it's trying to find this mix of where can I push my abstraction higher or to find a manage service that can do something for me? And we're seeing that happen in all levels of the stack. And so what we're seeing is this rise of composite APS where we're going to say, Okay, I'm gonna pull in back end AP ice from a whole bunch of tools like twilio or stripe or all zero where algo Leah, all of those things are great tools that I can incorporate into my app. And I can have this great user, um, interface that I can use. And then I don't have to worry quite so much about building it all myself. But I am responsible for wiring at all together. So I think it's that wire together set of interest that is happening for developers as the tool set that they are spending a lot of time with. So we see the manage services being important. Um played an important role in how absent composed, and it's the composition of that APs that is happening internally. >>What one of the one of the regular research items that I see a red monk is you know what languages you know. Where are the trends going? There's been relative stability, but then something's changed. You know, I look at the tools that you mentioned Full stack developer. I talked to a full stack developer a couple of years ago, and he's like like like terror form is my life and I love everything and I've used it forever. And that was 18 months, Andi. I kind of laugh because it's like, OK, I managed. I measure a lot of the technology that I used in the decades. Um, not that await. This came out six months ago and it's kind of mature. And of course, you know, C I C d. Come on. If it's six weeks old, it's probably gone through a lot of generations. So what do you see? Do you have any research that you can share as to looking forward? What are the You know what the skill sets we need? How should we be training our force? What do >>we need to >>be looking at in this kind of next decade of cloud? >>Yeah. So when when you spoke about languages, we dio a semi annual review of language usage as a sign on get hub and in discussion as seen on stack overflow, which we fully recognize is not a perfect representation of how these languages are used in the broader world. But those air data sets that we have access to that are relatively large and open eso just before anyone writes me angry letters that that's not the way that we should be doing it, Um, but one of the things that we've seen over time is that there is a lot of relative stability in those top tier languages in terms of how they are used, and there's some movement at the bottom. But the trends we're seeing where the languages are moving is type safety and having a safer language and the communities that are building upon other communities. So things like, um, we're seeing Scotland that is able to kind of piggyback off of being a jvm based language and having that support from Google. Or we're seeing typescript where it can piggyback off of the breath of deployment of JavaScript, things like that. So those things where were combining together multiple trends that developers are interested in the same time combined with an ecosystem that's already rich and full. And so we're seeing that there's definitely still movement in languages that people are interested in, but also, language on its own is probably pretty stable. So, like as you start to make language choices as a developer, that's not where we're seeing a ton of like turnover language frameworks on the other hand, like if you're a JavaScript developer and all of a sudden there's just explosion of frameworks that you need to choose from, that may be a different story, a lot more turnover there and harder to predict. But language trends are a little bit more stable over >>time, changing over time. You know, Boy, I I got to dig into, you know, relatively Recently I went down like the jam stack. Uh, ecosystem. I've been digging into a serverless for a number of years. What's your take on that? There's certain people. I talked to him. They're like, I don't even need to be a code. Or I could be a marketing person. And I can get things done when I talked to some developers there like a citizen developers. They're not developers. Come on, you know, I really need to be able to do this, so I'll give you your choices, toe. You know, serverless and some of these trends to kind of ext fan. You know who can you know? Code and development. >>Yeah. So for both translate jam stack and serve Ellis, One of the things that we see kind of early in the iteration of a technology is that it is definitely not going to be the right tool for every app. And the number of APS that they approach will fit for will grow as the tool develops. And you add more functionality over time and all of these platforms expand the capability, but definitely not the correct tool choice in every case. That said, we do watch both of those areas with extreme interest in terms of what this next generation of APS can look like and probably will look like in a lot of cases. And I think that it is super interesting to think about who gets to build these APs, because I e. I think one of the things that we probably haven't landed on the right language yet is what that what we should call these people because I don't think anyone associates themselves as a low code person. Like if you're someone from marketing and all of a sudden you can build something technical, that's really cool, and you're excited about that. Nobody else on your team could build. You're not walking around saying I am a low code marketing person like that, that that's that's that's demeaning. Like you're like. No, I'm technical. I'm a technical market, or look what I just did. And if you're someone who codes professionally for a living like and you use a low code tool to get something out the door quickly and >>you don't >>wanna demean and said, Oh, that was I did a low code that just like everybody, is just trying to solve problems. And everybody, um, is trying to figure out how to do things in the most effective way possible and making trade offs all the time. And so I don't think that the language of low code really is anything that resonates with any of the actual users of low code tools. And so I think that's something that we as an industry need toe work on finding the correct language because it doesn't feel like we've landed there yet. >>Yeah, Rachel, what? Want to get your take on just careers for developers now to think about in 2020 everyone is distributed. Lots of conversations about where we work. Can we bring the remote? Many of the developers I talked to already were remote. I had the chance that interview that the head of remote. Forget lab. They're over 1000 people and they're fully remote. So, you know, remote. Absolutely a thing for developers. But if you talk about careers, it is no longer, you know. Oh, hey, here's my CV. It's I'm on git Hub. You can see the code I've done. We haven't talked about open source yet, so give us your take on kind of developers today. Career paths. Andi. Kind of the the online community there. >>Yeah, this could be a whole own conversation. We'll try to figure out my points. Um, so I think one of the things that we are trying to figure out in terms of balance is how much are we expecting people to have done on the side? It's like a side project Hustle versus doing, exclusively getting your job done and not worrying too much about how many green squares you have on your get hub profile. And I think it's a really emotional and fraught discussion and a lot of quarters because it can be exclusionary for people saying that you you need to be spending your time on the side working on this open source project because there are people who have very different life circumstances, like if you're someone who already has kids or you're doing elder care or you are working another job and trying to transition into becoming a developer, it's a lot to ask. These people toe also have a side hustle. That said, it is probably working on open source, having an understanding of how tools are done. Having this, um, this experience and skills that you can point to and contributions you can point Teoh is probably one of the cleaner ways that you can start to move in the industry and break through to the industry because you can show your skills two other employers you can kind of maybe make your way in is a junior developer because you worked on a project and you make those connections. And so it's really still again. It's one of those balancing act things where there's not a perfect answer because there really is to correct sides of this argument. And both of those things are true. At the same time where it's it's hard to figure out what that early career path maybe looks like, or even advancing in a career path If you're already a developer, it's It's tricky. >>Well, I want to get your take on something to you know, I think back to you know, I go back a decade or two I started working with about 20 years ago. Back in the crazy days were just Colonel Daughter Warg and, you know, patches everywhere and lots of different companies trying to figure out what they would be doing on most of the people contributing to the free software before we're calling it open source. Most of the time, it was their side Hustle was the thing they're doing. What was their passion? Project? I've seen some research in the last year or so that says the majority of people that are contributing to open source are doing it for their day job. Obviously, there's a lot of big companies. There's plenty of small companies. When I goto the Linux Foundation shows. I mean, you've got whole companies that are you know, that that's their whole business. So I want to get your take on, you know, you know, governance, you know, contribution from the individual versus companies. You know, there's a lot of change going on there. The public cloud their impact on what's happening open source. What are you seeing there? And you know what's good? What's bad? What do we need to do better as a community? >>Yeah. E think the governance of open source projects is definitely a live conversation that we're having right now about what does this need to look like? What role do companies need to be having and how things are put together is a contribution or leadership position in the name of the individual or the name of the company. Like all of these air live conversations that are ongoing and a lot of communities e think one of the things that is interesting overall, though, is just watching if you're if you're taking a really zoomed out view of what open source looks like where it was at one point, um, deemed a cancer by one of the vendors in the space, and now it is something that is just absolutely an inherent part of most well tech vendors and and users is an important part of how they are building and using software today, like open source is really an integral tool. And what is happening in the enterprise and what's being built in the enterprise. And so I think that it is a natural thing that this conversation is evolving in terms of what is the enterprises role here and how are we supposed to govern for that? And e don't think that we have landed on all the correct answers yet. But I think that just looking at that long view, it makes sense that this is an area where we are spending some time focusing >>So Rachel without giving away state secrets. We know read Monk, you do lots of consulting out there. What advice do you give to the industry? We said we're making progress. There's good things there. But if we say okay, I wanna at 2030 look back and say, Boy, this is wonderful for developers. You know, everything is going good. What things have we done along the way? Where have we made progress? >>Yeah, I think I think it kind of ties back to the earlier discussion we were having around composite APS and thinking about what that developer experience looks like. I think that right now it is incredibly difficult for developers to be wiring everything together and There's just so much for developers to dio to actually get all of these APs from source to production. So when we talk with our customers, a lot of our time is spent thinking, How can you not only solve this individual piece of the puzzle, but how can you figure out how to fit it into this broader picture of what it is the developers air trying to accomplish? How can you think about where your ATF, It's not on your tool or you your project? Whatever it is that you are working on, how does this fit? Not only in terms of your one unique problem space, but where does this problem space fit in the broader landscape? Because I think that's going to be a really key element of what the developer experience looks like in the next decade. Is trying to help people actually get everything wired together in a coherent way. >>Rachel. No shortage of work to do there really appreciate you joining us. Thrilled to have you finally as a cube. Alumni. Thanks so much for joining. >>Thank you for having me. I appreciate it. >>All right. Thank you for joining us. This is the developer content for the cube on cloud, I'm stew minimum, and as always, thank you for watching the Cube.

Published Date : Jan 22 2021

SUMMARY :

cloud brought to you by Silicon Angle. Thank you so much for having me. Well, I've had the opportunity, Thio read some of what you've done. When we have this developer track, um, if you could just give our audience a little bit about your background. The founder, Stephen James, notice that the decision making that developers was And the business sides of the house were like, I don't know, We don't know what those people in the corner we're doing, And so the things that they are responsible for What what do you see? One of the things that is interesting here is that we have seen the And obviously, you know, a zoo analyst. back into the concept you had before about like, what an I team. And of course, you know, C I C d. Come on. developer and all of a sudden there's just explosion of frameworks that you need to choose from, Come on, you know, I really need to be able to do this, so I'll kind of early in the iteration of a technology is that it is definitely not going to And so I think that's something that we Many of the developers I talked to for people saying that you you need to be spending your time on the side working on this open Back in the crazy days were just Colonel Daughter Warg and, you know, patches everywhere and lots of different And e don't think that we have landed on all the correct answers yet. What advice do you give to the industry? of the puzzle, but how can you figure out how to fit it into this broader picture of what Thrilled to have you finally Thank you for having me. This is the developer content for the cube on cloud,

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PTC | Onshape 2020 full show


 

>>from around the globe. It's the Cube presenting innovation for good, brought to you by on shape. >>Hello, everyone, and welcome to Innovation for Good Program, hosted by the Cuban. Brought to You by on Shape, which is a PTC company. My name is Dave Valentin. I'm coming to you from our studios outside of Boston. I'll be directing the conversations today. It's a very exciting, all live program. We're gonna look at how product innovation has evolved and where it's going and how engineers, entrepreneurs and educators are applying cutting edge, cutting edge product development techniques and technology to change our world. You know, the pandemic is, of course, profoundly impacted society and altered how individuals and organizations they're gonna be thinking about an approaching the coming decade. Leading technologists, engineers, product developers and educators have responded to the new challenges that we're facing from creating lifesaving products to helping students learn from home toe how to apply the latest product development techniques and solve the world's hardest problems. And in this program, you'll hear from some of the world's leading experts and practitioners on how product development and continuous innovation has evolved, how it's being applied toe positive positively affect society and importantly where it's going in the coming decades. So let's get started with our first session fueling Tech for good. And with me is John Hirschbeck, who is the president of the Suffers, a service division of PTC, which acquired on shape just over a year ago, where John was the CEO and co founder, and Dana Grayson is here. She is the co founder and general partner at Construct Capital, a new venture capital firm. Folks, welcome to the program. Thanks so much for coming on. >>Great to be here, Dave. >>All right, John. >>You're very welcome. Dana. Look, John, let's get into it for first Belated congratulations on the acquisition of Von Shape. That was an awesome seven year journey for your company. Tell our audience a little bit about the story of on shape, but take us back to Day zero. Why did you and your co founders start on shape? Well, >>actually, start before on shaping the You know, David, I've been in this business for almost 40 years. The business of building software tools for product developers and I had been part of some previous products in the industry and companies that had been in their era. Big changes in this market and about, you know, a little Before founding on shape, we started to see the problems product development teams were having with the traditional tools of that era years ago, and we saw the opportunity presented by Cloud Web and Mobile Technology. And we said, Hey, we could use Cloud Web and Mobile to solve the problems of product developers make their Their business is run better. But we have to build an entirely new system, an entirely new company, to do it. And that's what on shapes about. >>Well, so notwithstanding the challenges of co vid and difficulties this year, how is the first year been as, Ah, division of PTC for you guys? How's business? Anything you can share with us? >>Yeah, our first year of PTC has been awesome. It's been, you know, when you get acquired, Dave, you never You know, you have great optimism, but you never know what life will really be like. It's sort of like getting married or something, you know, until you're really doing it, you don't know. And so I'm happy to say that one year into our acquisition, um, PTC on shape is thriving. It's worked out better than I could have imagined a year ago. Along always, I mean sales are up. In Q four, our new sales rate grew 80% vs Excuse me, our fiscal Q four Q three. In the calendar year, it grew 80% compared to the year before. Our educational uses skyrocketing with around 400% growth, most recently year to year of students and teachers and co vid. And we've launched a major cloud platform using the core of on shape technology called Atlas. So, um, just tons of exciting things going on a TTC. >>That's awesome. But thank you for sharing some of those metrics. And of course, you're very humble individual. You know, people should know a little bit more about you mentioned, you know, we founded Solid Works, co founded Solid where I actually found it solid works. You had a great exit in the in the late nineties. But what I really appreciate is, you know, you're an entrepreneur. You've got a passion for the babies that you you helped birth. You stayed with the salt systems for a number of years. The company that quiet, solid works well over a decade. And and, of course, you and I have talked about how you participated in the the M I T. Blackjack team. You know, back in the day, a zai say you're very understated, for somebody was so accomplished. Well, >>that's kind of you, but I tend to I tend Thio always keep my eye more on what's ahead. You know what's next, then? And you know, I look back Sure to enjoy it and learn from it about what I can put to work making new memories, making new successes. >>Love it. Okay, let's bring Dana into the conversation. Hello, Dana. You look you're a fairly early investor in in on shape when you were with any A And and I think it was like it was a serious B, but it was very right close after the A raise. And and you were and still are a big believer in industrial transformation. So take us back. What did you see about on shape back then? That excited you. >>Thanks. Thanks for that. Yeah. I was lucky to be a early investment in shape. You know, the things that actually attracted me. Don shape were largely around John and, uh, the team. They're really setting out to do something, as John says humbly, something totally new, but really building off of their background was a large part of it. Um, but, you know, I was really intrigued by the design collaboration side of the product. Um, I would say that's frankly what originally attracted me to it. What kept me in the room, you know, in terms of the industrial world was seeing just if you start with collaboration around design what that does to the overall industrial product lifecycle accelerating manufacturing just, you know, modernizing all the manufacturing, just starting with design. So I'm really thankful to the on shape guys, because it was one of the first investments I've made that turned me on to the whole sector. And while just such a great pleasure to work with with John and the whole team there. Now see what they're doing inside PTC. >>And you just launched construct capital this year, right in the middle of a pandemic and which is awesome. I love it. And you're focused on early stage investing. Maybe tell us a little bit about construct capital. What your investment thesis is and you know, one of the big waves that you're hoping to ride. >>Sure, it construct it is literally lifting out of any what I was doing there. Um uh, for on shape, I went on to invest in companies such as desktop metal and Tulip, to name a couple of them form labs, another one in and around the manufacturing space. But our thesis that construct is broader than just, you know, manufacturing and industrial. It really incorporates all of what we'd call foundational industries that have let yet to be fully tech enabled or digitized. Manufacturing is a big piece of it. Supply chain, logistics, transportation of mobility or not, or other big pieces of it. And together they really drive, you know, half of the GDP in the US and have been very under invested. And frankly, they haven't attracted really great founders like they're on in droves. And I think that's going to change. We're seeing, um, entrepreneurs coming out of the tech world orthe Agnelli into these industries and then bringing them back into the tech world, which is which is something that needs to happen. So John and team were certainly early pioneers, and I think, you know, frankly, obviously, that voting with my feet that the next set, a really strong companies are going to come out of the space over the next decade. >>I think it's a huge opportunity to digitize the sort of traditionally non digital organizations. But Dana, you focused. I think it's it's accurate to say you're focused on even Mawr early stage investing now. And I want to understand why you feel it's important to be early. I mean, it's obviously riskier and reward e er, but what do you look for in companies and and founders like John >>Mhm, Um, you know, I think they're different styles of investing all the way up to public market investing. I've always been early stage investors, so I like to work with founders and teams when they're, you know, just starting out. Um, I happened to also think that we were just really early in the whole digital transformation of this world. You know, John and team have been, you know, back from solid works, etcetera around the space for a long time. But again, the downstream impact of what they're doing really changes the whole industry. And and so we're pretty early and in digitally transforming that market. Um, so that's another reason why I wanna invest early now, because I do really firmly believe that the next set of strong companies and strong returns for my own investors will be in the spaces. Um, you know, what I look for in Founders are people that really see the world in a different way. And, you know, sometimes some people think of founders or entrepreneurs is being very risk seeking. You know, if you asked John probably and another successful entrepreneurs, they would call themselves sort of risk averse, because by the time they start the company, they really have isolated all the risk out of it and think that they have given their expertise or what they're seeing their just so compelled to go change something, eh? So I look for that type of attitude experience a Z. You can also tell from John. He's fairly humble. So humility and just focus is also really important. Um, that there's a That's a lot of it. Frankly, >>Excellent. Thank you, John. You got such a rich history in the space. Uh, and one of you could sort of connect the dots over time. I mean, when you look back, what were the major forces that you saw in the market in in the early days? Particularly days of on shape on? And how is that evolved? And what are you seeing today? Well, >>I think I touched on it earlier. Actually, could I just reflect on what Dana said about risk taking for just a quick one and say, throughout my life, from blackjack to starting solid works on shape, it's about taking calculated risks. Yes, you try to eliminate the risk Sa's much as you can, but I always say, I don't mind taking a risk that I'm aware of, and I've calculated through as best I can. I don't like taking risks that I don't know I'm taking. That's right. You >>like to bet on >>sure things as much as you sure things, or at least where you feel you. You've done the research and you see them and you know they're there and you know, you, you you keep that in mind in the room, and I think that's great. And Dana did so much for us. Dana, I want to thank you again. For all that, you did it every step of the way, from where we started to to, you know, your journey with us ended formally but continues informally. Now back to you, Dave, I think, question about the opportunity and how it's shaped up. Well, I think I touched on it earlier when I said It's about helping product developers. You know, our customers of the people build the future off manufactured goods. Anything you think of that would be manufacturing factory. You know, the chair you're sitting in machine that made your coffee. You know, the computer you're using, the trucks that drive by on the street, all the covert product research, the equipment being used to make vaccines. All that stuff is designed by someone, and our job is given the tools to do it better. And I could see the problems that those product developers had that we're slowing them down with using the computing systems of the time. When we built solid works, that was almost 30 years ago. If people don't realize that it was in the early >>nineties and you know, we did the >>best we could for the early nineties, but what we did. We didn't anticipate the world of today. And so people were having problems with just installing the systems. Dave, you wouldn't believe how hard it is to install these systems. You need toe speck up a special windows computer, you know, and make sure you've got all the memory and graphics you need and getting to get that set up. You need to make sure the device drivers air, right, install a big piece of software. Ah, license key. I'm not making this up. They're still around. You may not even know what those are. You know, Dennis laughing because, you know, zero cool people do things like this anymore. Um, and it only runs some windows. You want a second user to use it? They need a copy. They need a code. Are they on the same version? It's a nightmare. The teams change, you know? You just say, Well, get everyone on the software. Well, who's everyone? You know, you got a new vendor today? A new customer tomorrow, a new employee. People come on and off the team. The other problem is the data stored in files, thousands of files. This isn't like a spreadsheet or word processor, where there's one file to pass around these air thousands of files to make one, even a simple product. People were tearing their hair out. John, what do we do? I've got copies everywhere. I don't know where the latest version is. We tried like, you know, locking people out so that only one person can change it At the time that works against speed, it works against innovation. We saw what was happening with Cloud Web and mobile. So what's happened in the years since is every one of the forces that product developers experience the need for speed, the need for innovation, the need to be more efficient with their people in their capital. Resource is every one of those trends have been amplified since we started on shape by a lot of forces in the world. And covert is amplified all those the need for agility and remote work cove it is amplified all that the same time, The acceptance of cloud. You know, a few years ago, people were like cloud, you know, how is that gonna work now They're saying to me, You know, increasingly, how would you ever even have done this without the cloud. How do you make solid works work without the cloud? How would that even happen? You know, once people understand what on shapes about >>and we're the >>Onley full SAS solution software >>as a service, >>full SAS solution in our industry. So what's happened in those years? Same problems we saw earlier, but turn up the gain, their bigger problems. And with cloud, we've seen skepticism of years ago turn into acceptance. And now even embracement in the cova driven new normal. >>Yeah. So a lot of friction in the previous environments cloud obviously a huge factor on, I guess. I guess Dana John could see it coming, you know, in the early days of solid works with, you know, had Salesforce, which is kind of the first major independent SAS player. Well, I guess that was late nineties. So his post solid works, but pre in shape and their work day was, you know, pre on shape in the mid two thousands. And and but But, you know, the bet was on the SAS model was right for Crick had and and product development, you know, which maybe the time wasn't a no brainer. Or maybe it was, I don't know, but Dana is there. Is there anything that you would invest in today? That's not Cloud based? >>Um, that's a great question. I mean, I think we still see things all the time in the manufacturing world that are not cloud based. I think you know, the closer you get to the shop floor in the production environment. Um e think John and the PTC folks would agree with this, too, but that it's, you know, there's reliability requirements, performance requirements. There's still this attitude of, you know, don't touch the printing press. So the cloud is still a little bit scary sometimes. And I think hybrid cloud is a real thing for those or on premise. Solutions, in some cases is still a real thing. What what we're more focused on. And, um, despite whether it's on premise or hybrid or or SAS and Cloud is a frictionless go to market model, um, in the companies we invest in so sass and cloud, or really make that easy to adopt for new users, you know, you sign up, started using a product, um, but whether it's hosted in the cloud, whether it's as you can still distribute buying power. And, um, I would I'm just encouraging customers in the customer world and the more industrial environment to entrust some of their lower level engineers with more budget discretionary spending so they can try more products and unlock innovation. >>Right? The unit economics are so compelling. So let's bring it, you know, toe today's you know, situation. John, you decided to exit about a year ago. You know? What did you see in PTC? Other than the obvious money? What was the strategic fit? >>Yeah, Well, David, I wanna be clear. I didn't exit anything. Really? You >>know, I love you and I don't like that term exit. I >>mean, Dana had exit is a shareholder on and so it's not It's not exit for me. It's just a step in the journey. What we saw in PTC was a partner. First of all, that shared our vision from the top down at PTC. Jim Hempleman, the CEO. He had a great vision for for the impact that SAS can make based on cloud technology and really is Dana of highlighted so much. It's not just the technology is how you go to market and the whole business being run and how you support and make the customers successful. So Jim shared a vision for the potential. And really, really, um said Hey, come join us and we can do this bigger, Better, faster. We expanded the vision really to include this Atlas platform for hosting other SAS applications. That P D. C. I mean, David Day arrived at PTC. I met the head of the academic program. He came over to me and I said, You know, and and how many people on your team? I thought he'd say 5 40 people on the PTC academic team. It was amazing to me because, you know, we were we were just near about 100 people were required are total company. We didn't even have a dedicated academic team and we had ah, lot of students signing up, you know, thousands and thousands. Well, now we have hundreds of thousands of students were approaching a million users and that shows you the power of this team that PTC had combined with our product and technology whom you get a big success for us and for the teachers and students to the world. We're giving them great tools. So so many good things were also putting some PTC technology from other parts of PTC back into on shape. One area, a little spoiler, little sneak peek. Working on taking generative design. Dana knows all about generative design. We couldn't acquire that technology were start up, you know, just to too much to do. But PTC owns one of the best in the business. This frustrated technology we're working on putting that into on shaping our customers. Um, will be happy to see it, hopefully in the coming year sometime. >>It's great to see that two way exchange. Now, you both know very well when you start a company, of course, a very exciting time. You know, a lot of baggage, you know, our customers pulling you in a lot of different directions and asking you for specials. You have this kind of clean slate, so to speak in it. I would think in many ways, John, despite you know, your install base, you have a bit of that dynamic occurring today especially, you know, driven by the forced march to digital transformation that cove it caused. So when you sit down with the team PTC and talk strategy. You now have more global resource is you got cohorts selling opportunities. What's the conversation like in terms of where you want to take the division? >>Well, Dave, you actually you sounds like we should have you coming in and talking about strategy because you've got the strategy down. I mean, we're doing everything said global expansion were able to reach across selling. We got some excellent PTC customers that we can reach reach now and they're finding uses for on shape. I think the plan is to, you know, just go, go, go and grow, grow, grow where we're looking for this year, priorities are expand the product. I mentioned the breath of the product with new things PTC did recently. Another technology that they acquired for on shape. We did an acquisition. It was it was small, wasn't widely announced. It, um, in an area related to interfacing with electrical cad systems. So So we're doing We're expanding the breath of on shape. We're going Maura, depth in the areas were already in. We have enormous opportunity to add more features and functions that's in the product. Go to market. You mentioned it global global presence. That's something we were a little light on a year ago. Now we have a team. Dana may not even know what we have. A non shape, dedicated team in Barcelona, based in Barcelona but throughout Europe were doing multiple languages. Um, the academic program just introduced a new product into that space that z even fueling more success and growth there. Um, and of course, continuing to to invest in customer success and this Atlas platform story I keep mentioning, we're going to soon have We're gonna soon have four other major PTC brands shipping products on our Atlas Saas platform. And so we're really excited about that. That's good for the other PTC products. It's also good for on shape because now there's there's. There's other interesting products that are on shape customers can use take advantage of very easily using, say, a common log in conventions about user experience there, used to invest of all they're SAS based, so they that makes it easier to begin with. So that's some of the exciting things going on. I think you'll see PTC, um, expanding our lead in SAS based applications for this sector for our our target, uh, sectors not just in, um, in cat and data management, but another area. PTC's Big and his augmented reality with of euphoria, product line leader and industrial uses of a R. That's a whole other story we should do. A whole nother show augmented reality. But these products are amazing. You can you can help factory workers people on, uh, people who are left out of the digital transformation. Sometimes we're standing from machine >>all day. >>They can't be sitting like we are doing Zoom. They can wear a R headset in our tools, let them create great content. This is an area Dana is invested in other companies. But what I wanted to note is the new releases of our authoring software. For this, our content getting released this month, used through the Atlas platform, the SAS components of on shape for things like revision management and collaboration on duh workflow activity. All that those are tools that we're able to share leverage. We get a lot of synergy. It's just really good. It's really fun to have a good time. That's >>awesome. And then we're gonna be talking to John MacLean later about that. Let's do a little deeper Dive on that. And, Dana, what is your involvement today with with on shape? But you're looking for you know, which of their customers air actually adopting. And they're gonna disrupt their industries. And you get good pipeline from that. How do you collaborate today? >>That sounds like a great idea. Um, Aziz, John will tell you I'm constantly just asking him for advice and impressions of other entrepreneurs and picking his brain on ideas. No formal relationship clearly, but continue to count John and and John and other people in on shaping in the circle of experts that I rely on for their opinions. >>All right, so we have some questions from the crowd here. Uh, one of the questions is for the dream team. You know, John and Dana. What's your next next collective venture? I don't think we're there yet, are we? No. >>I just say, as Dana said, we love talking to her about. You know, Dana, you just returned the compliment. We would try and give you advice and the deals you're looking at, and I'm sort of casually mentoring at least one of your portfolio entrepreneurs, and that's been a lot of fun for May on, hopefully a value to them. But also Dana. We uran important pipeline to us in the world of some new things that are happening that we wouldn't see if you know you've shown us some things that you've said. What do you think of this business? And for us, it's like, Wow, it's cool to see that's going on And that's what's supposed to work in an ecosystem like this. So we we deeply value the ongoing relationship. And no, we're not starting something new. I got a lot of work left to do with what I'm doing and really happy. But we can We can collaborate in this way on other ventures. >>I like this question to somebody asking With the cloud options like on shape, Wilmore students have stem opportunities s Oh, that's a great question. Are you because of sass and cloud? Are you able to reach? You know, more students? Much more cost effectively. >>Yeah, Dave, I'm so glad that that that I was asked about this because Yes, and it's extremely gratified us. Yes, we are because of cloud, because on shape is the only full cloud full SAS system or industry were able to reach. Stem education brings able to be part of bringing step education to students who couldn't get it otherwise. And one of most gratifying gratifying things to me is the emails were getting from teachers, um, that that really, um, on the phone calls that were they really pour their heart out and say We're able to get to students in areas that have very limited compute resource is that don't have an I T staff where they don't know what computer that the students can have at home, and they probably don't even have a computer. We're talking about being able to teach them on a phone to have an android phone a low end android phone. You can do three D modeling on there with on shape. Now you can't do it any other system, but with on shape, you could do it. And so the teacher can say to the students, They have to have Internet access, and I know there's a huge community that doesn't even have Internet access, and we're not able, unfortunately to help that. But if you have Internet and you have even an android phone, we can enable the educator to teach them. And so we have case after case of saving a stem program or expanding it into the students that need it most is the ones we're helping here. So really excited about that. And we're also able to let in addition to the run on run on whatever computing devices they have, we also offer them the tools they need for remote teaching with a much richer experience. Could you teach solid works remotely? Well, maybe if the student ran it had a windows workstation. You know, big, big, high end workstation. Maybe it could, but it would be like the difference between collaborating with on shape and collaborate with solid works. Like the difference between a zoom video call and talking on the landline phone. You know, it's a much richer experience, and that's what you need. And stem teaching stem is hard, So yeah, we're super super. Um, I'm excited about bringing stem to more students because of cloud yond >>we're talking about innovation for good, and then the discussion, John, you just had it. Really? There could be a whole another vector here. We could discuss on diversity, and I wanna end with just pointing out. So, Dana, your new firm, it's a woman led firm, too. Two women leaders, you know, going forward. So that's awesome to see, so really? Yeah, thumbs up on that. Congratulations on getting that off the ground. >>Thank you. Thank you. >>Okay, so thank you guys. Really appreciate It was a great discussion. I learned a lot and I'm sure the audience did a swell in a moment. We're gonna talk with on shaped customers to see how they're applying tech for good and some of the products that they're building. So keep it right there. I'm Dave Volonte. You're watching innovation for good on the Cube, the global leader in digital tech event coverage. Stay right there. >>Oh, yeah, it's >>yeah, yeah, around >>the globe. It's the Cube presenting innovation for good. Brought to you by on shape. >>Okay, we're back. This is Dave Volonte and you're watching innovation for good. A program on Cuba 3 65 made possible by on shape of PTC company. We're live today really live tv, which is the heritage of the Cube. And now we're gonna go to the sources and talkto on shape customers to find out how they're applying technology to create real world innovations that are changing the world. So let me introduce our panel members. Rafael Gomez Furberg is with the Chan Zuckerberg bio hub. A very big idea. And collaborative nonprofit was initiative that was funded by Mark Zuckerberg and his wife, Priscilla Chan, and really around diagnosing and curing and better managing infectious diseases. So really timely topic. Philip Tabor is also joining us. He's with silver side detectors, which develops neutron detective detection systems. Yet you want to know if early, if neutrons and radiation or in places where you don't want them, So this should be really interesting. And last but not least, Matthew Shields is with the Charlottesville schools and is gonna educate us on how he and his team are educating students in the use of modern engineering tools and techniques. Gentlemen, welcome to the Cuban to the program. This should be really interesting. Thanks for coming on. >>Hi. Or pleasure >>for having us. >>You're very welcome. Okay, let me ask each of you because you're all doing such interesting and compelling work. Let's start with Rafael. Tell us more about the bio hub and your role there, please. >>Okay. Yeah. So you said that I hope is a nonprofit research institution, um, funded by Mark Zuckerberg and his wife, Priscilla Chan. Um, and our main mission is to develop new technologies to help advance medicine and help, hopefully cure and manage diseases. Um, we also have very close collaborations with Universe California, San Francisco, Stanford University and the University California Berkeley on. We tried to bring those universities together, so they collaborate more of biomedical topics. And I manage a team of engineers. They by joining platform. Um, and we're tasked with creating instruments for the laboratory to help the scientist boats inside the organization and also in the partner universities Do their experiments in better ways in ways that they couldn't do before >>in this edition was launched Well, five years ago, >>it was announced at the end of 2016, and we actually started operation with at the beginning of 2017, which is when I joined, um, So this is our third year. >>And how's how's it going? How does it work? I mean, these things take time. >>It's been a fantastic experience. Uh, the organization works beautifully. Um, it was amazing to see it grow From the beginning, I was employee number 12, I think eso When I came in, it was just a nem P office building and empty labs. And very quickly we had something running about. It's amazing eso I'm very proud of the work that we have done to make that possible. Um And then, of course, that's you mentioned now with co vid, um, we've been able to do a lot of very cool work attire being of the pandemic in March, when there was a deficit of testing, uh, capacity in California, we spun up a testing laboratory in record time in about a week. It was crazy. It was a crazy project, Um, but but incredibly satisfying. And we ended up running all the way until the beginning of November, when the lab was finally shut down. We could process about 3000 samples a day. I think at the end of it all, we were able to test about 100 on the order of 100 and 50,000 samples from all over the state. We were providing free testing toe all of the Department of Public Health Department of Public Health in California, which at the media pandemic, had no way to do testing affordably and fast. So I think that was a great service to the state. Now the state has created that testing system that would serve those departments. So then we decided that it was unnecessary to keep going with testing in the other biopsy that would shut down. >>All right. Thank you for that. Now, Now, Philip, you What you do is mind melting. You basically helped keep the world safe. Maybe describe a little bit more about silver sod detectors and what your role is there and how it all works. >>Tour. So we make a nuclear bomb detectors and we also make water detectors. So we try and do our part thio keep the world from blowing up and make it a better place at the same time. Both of these applications use neutron radiation detectors. That's what we make. Put them out by import border crossing places like that. They can help make sure that people aren't smuggling. Shall we say very bad things. Um, there's also a burgeoning field of research and application where you can use neutrons with some pretty cool physics to find water so you could do things. Like what? A detector up in the mountains and measure snowpack. Put it out in the middle of the field and measure soil moisture content. And as you might imagine, there's some really cool applications in, uh, research and agronomy and public policy for this. >>All right, so it's OK, so it's a It's much more than, you know, whatever fighting terrorism, it's there's a riel edge or I kind of i o t application for what you guys >>do. We do both its's to plowshares. You might >>say a mat. I I look at your role is kind of scaling the brain power for for the future. Maybe tell us more about Charlottesville schools and in the mission that you're pursuing and what you do. >>Thank you. Um, I've been in Charlottesville City schools for about 11 or 12 years. I started their teaching, um, a handful of classes, math and science and things like that. But Thescore board and my administration had the crazy idea of starting an engineering program about seven years ago. My background is an engineering is an engineering. My masters is in mechanical and aerospace engineering and um, I basically spent a summer kind of coming up with what might be a fun engineering curriculum for our students. And it started with just me and 30 students about seven years ago, Um, kind of a home spun from scratch curriculum. One of my goals from the outset was to be a completely project based curriculum, and it's now grown. We probably have about six or 700 students, five or six full time teachers. We now have pre engineering going on at the 5th and 6th grade level. I now have students graduating. Uh, you know, graduating after senior year with, like, seven years of engineering under their belt and heading off to doing some pretty cool stuff. So it's It's been a lot of fun building a program and, um, and learning a lot in the process. >>That's awesome. I mean, you know, Cuba's. We've been passionate about things like women in tech, uh, diversity stem. You know, not only do we need more, more students and stem, we need mawr underrepresented women, minorities, etcetera. We were just talking to John Herstek and integrate gration about this is Do you do you feel is though you're I mean, first of all, the work that you do is awesome, but but I'll go one step further. Do you feel as though it's reaching, um, or diverse base? And how is that going? >>That's a great question. I think research shows that a lot of people get funneled into one kind of track or career path or set of interests really early on in their educational career, and sometimes that that funnel is kind of artificial. And so that's one of the reasons we keep pushing back. Um, so our school systems introducing kindergartners to programming on DSO We're trying to push back how we expose students to engineering and to stem fields as early as possible. And we've definitely seen the first of that in my program. In fact, my engineering program, uh, sprung out of an after school in Extracurricular Science Club that actually three girls started at our school. So I think that actually has helped that three girls started the club that eventually is what led to our engineering programs that sort of baked into the DNA and also our eyes a big public school. And we have about 50% of the students are under the poverty line and we e in Charlottesville, which is a big refugee town. And so I've been adamant from Day one that there are no barriers to entry into the program. There's no test you have to take. You don't have to have be taking a certain level of math or anything like that. That's been a lot of fun. To have a really diverse set of kids enter the program and be successful, >>that's final. That's great to hear. So, Philip, I wanna come back to you. You know, I think about maybe some day we'll be able to go back to a sporting events, and I know when I when I'm in there, there's somebody up on the roof looking out for me, you know, watching the crowd, and they have my back. And I think in many ways, the products that you build, you know, our similar. I may not know they're there, but they're keeping us safe or they're measuring things that that that I don't necessarily see. But I wonder if you could talk about a little bit more detail about the products you build and how they're impacting society. >>Sure, so There are certainly a lot of people who are who are watching, trying to make sure things were going well in keeping you safe that you may or may not be aware of. And we try and support ah lot of them. So we have detectors that are that are deployed in a variety of variety of uses, with a number of agencies and governments that dio like I was saying, ports and border crossing some other interesting applications that are looking for looking for signals that should not be there and working closely to fit into the operations these folks do. Onda. We also have a lot of outreach to researchers and scientists trying to help them support the work they're doing. Um, using neutron detection for soil moisture monitoring is a some really cool opportunities for doing it at large scale and with much less, um, expense or complication than would have been done. Previous technologies. Um, you know, they were talking about collaboration in the previous segment. We've been able to join a number of conferences for that, virtually including one that was supposed to be held in Boston, but another one that was held out of the University of Heidelberg in Germany. And, uh, this is sort of things that in some ways, the pandemic is pushing people towards greater collaboration than they would have been able to do. Had it all but in person. >>Yeah, we did. Uh, the cube did live works a couple years ago in Boston. It was awesome show. And I think, you know, with this whole trend toward digit, I call it the Force march to digital. Thanks to cove it I think that's just gonna continue. Thio grow. Rafael. What if you could describe the process that you use to better understand diseases? And what's your organization's involvement? Been in more detail, addressing the cove in pandemic. >>Um, so so we have the bio be structured in, Um um in a way that foster so the combination of technology and science. So we have to scientific tracks, one about infectious diseases and the other one about understanding just basic human biology, how the human body functions, and especially how the cells in the human body function on how they're organized to create tissues in the body. On Ben, it has this set of platforms. Um, mind is one of them by engineering that are all technology rated. So we have data science platform, all about data analysis, machine learning, things like that. Um, we have a mass spectrometry platform is all about mass spectrometry technologies to, um, exploit those ones in service for the scientist on. We have a genomics platform that it's all about sequencing DNA and are gonna, um and then an advanced microscopy. It's all about developing technologies, uh, to look at things with advanced microscopes and developed technologies to marry computation on microscopy. So, um, the scientists set the agenda and the platforms, we just serve their needs, support their needs, and hopefully develop technologies that help them do their experiments better, faster, or allow them to the experiment that they couldn't do in any other way before. Um And so with cove, it because we have that very strong group of scientists that work on have been working on infectious disease before, and especially in viruses, we've been able to very quickly pivot to working on that s O. For example, my team was able to build pretty quickly a machine to automatically purified proteins on is being used to purify all these different important proteins in the cove. It virus the SARS cov to virus Onda. We're sending some of those purified proteins all over the world. Two scientists that are researching the virus and trying to figure out how to develop vaccines, understand how the virus affects the body and all that. Um, so some of the machines we built are having a very direct impact on this. Um, Also for the copy testing lab, we were able to very quickly develop some very simple machines that allowed the lab to function sort of faster and more efficiently. Sort of had a little bit of automation in places where we couldn't find commercial machines that would do it. >>Um, eso Matt. I mean, you gotta be listening to this and thinking about Okay, So someday your students are gonna be working at organizations like like, like Bio Hub and Silver Side. And you know, a lot of young people they're just don't know about you guys, but like my kids, they're really passionate about changing the world. You know, there's way more important than you know, the financial angles and it z e. I gotta believe you're seeing that you're right in the front lines there. >>Really? Um, in fact, when I started the curriculum six or seven years ago, one of the first bits of feedback I got from my students is they said Okay, this is a lot of fun. So I had my students designing projects and programming microcontrollers raspberry, PiS and order we nose and things like that. The first bit of feedback I got from students was they said Okay, when do we get to impact the world? I've heard engineering >>is about >>making the world a better place, and robots are fun and all, but, you know, where is the real impact? And so um, dude, yeah, thanks to the guidance of my students, I'm baking that Maurin. Now I'm like day one of engineering one. We talk about how the things that the tools they're learning and the skills they're gaining, uh, eventually, you know, very soon could be could be used to make the world a better place. >>You know, we all probably heard that famous line by Jeff Hammer Barker. The greatest minds of my generation are trying to figure out how to get people to click on ads. I think we're really generally generationally, finally, at the point where young students and engineering a really, you know, a passionate about affecting society. I wanna get into the product, you know, side and understand how each of you are using on shape and and the value that that it brings. Maybe Raphael, you could start how long you've been using it. You know, what's your experience with it? Let's let's start there. >>I begin for about two years, and I switched to it with some trepidation. You know, I was used to always using the traditional product that you have to install on your computer, that everybody uses that. So I was kind of locked into that. But I started being very frustrated with the way it worked, um, and decided to give on ship chance. Which reputation? Because any change always, you know, causes anxiety. Um, but very quickly my engineers started loving it, Uh, just because it's it's first of all, the learning curve wasn't very difficult at all. You can transfer from one from the traditional product to entree very quickly and easily. You can learn all the concepts very, very fast. It has all the functionality that we needed and and what's best is that it allows to do things that we couldn't do before or we couldn't do easily. Now we can access the our cat documents from anywhere in the world. Um, so when we're in the lab fabricating something or testing a machine, any computer we have next to us or a tablet or on iPhone, we can pull it up and look at the cad and check things or make changes. That's something that couldn't do before because before you had to pay for every installation off the software for the computer, and I couldn't afford to have 20 installations to have some computers with the cat ready to use them like once every six months would have been very inefficient. So we love that part. And the collaboration features are fantastic, especially now with Kobe, that we have to have all the remote meetings eyes fantastic, that you can have another person drive the cad while the whole team is watching that person change the model and do things and point to things that is absolutely revolutionary. We love it. The fact that you have very, very sophisticated version control before it was always a challenge asking people, please, if you create anniversary and apart, how do we name it so that people find it? And then you end up with all these collection of files with names that nobody ever remembers, what they are, the person left. And now nobody knows which version is the right one. A mess with on shape on the version ING system it has, and the fact that you can go back in history off the document and go back to previous version so easily and then go back to the press and version and explore the history of the part that is truly, um, just world changing for us, that we can do that so easily on for me as a manager to manage this collection of information that is critical for our operations. It makes it so much easier because everything is in one place. I don't have to worry about file servers that go down that I have to administer that have to have I t taken care off that have to figure how to keep access to people to those servers when they're at home, and they need a virtual private network and all of that mess disappears. I just simply give give a person in accounting on shape and then magically, they have access to everything in the way I want. And we can manage the lower documents and everything in a way that is absolutely fantastic. >>Feel what was your what? What were some of the concerns you had mentioned? You had some trepidation. Was it a performance? Was it security? You know some of the traditional cloud stuff, and I'm curious as to how, How, whether any of those act manifested really that you had to manage. What were your concerns? >>Look, the main concern is how long is it going to take for everybody in the team to learn to use the system like it and buy into it? Because I don't want to have my engineers using tools against their will write. I want everybody to be happy because that's how they're productive. They're happy, and they enjoyed the tools they have. That was my main concern. I was a little bit worried about the whole concept of not having the files in a place where I couldn't quote unquote seat in some server and on site, but that That's kind of an outdated concept, right? So that took a little bit of a mind shift, but very quickly. Then I started thinking, Look, I have a lot of documents on Google Drive. Like, I don't worry about that. Why would I worry about my cat on on shape, right? Is the same thing. So I just needed to sort of put things in perspective that way. Um, the other, um, you know, the concern was the learning curve, right? Is like, how is he Will be for everybody to and for me to learn it on whether it had all of the features that we needed. And there were a few features that I actually discussed with, um uh, Cody at on shape on, they were actually awesome about using their scripting language in on shape to sort of mimic some of the features of the old cat, uh, in on, shaped in a way that actually works even better than the old system. So it was It was amazing. Yeah, >>Great. Thank you for that, Philip. What's your experience been? Maybe you could take us through your journey within shape. >>Sure. So we've been we've been using on shaped silver side for coming up on about four years now, and we love it. We're very happy with it. We have a very modular product line, so we make anything from detectors that would go into backpacks. Two vehicles, two very large things that a shipping container would go through and saw. Excuse me. Shape helps us to track and collaborate faster on the design. Have multiple people working a same time on a project. And it also helps us to figure out if somebody else comes to us and say, Hey, I want something new how we congrats modules from things that we already have put them together and then keep track of the design development and the different branches and ideas that we have, how they all fit together. A za design comes together, and it's just been fantastic from a mechanical engineering background. I will also say that having used a number of different systems and solid works was the greatest thing since sliced bread. Before I got using on shape, I went, Wow, this is amazing and I really don't want to design in any other platform. After after getting on Lee, a little bit familiar with it. >>You know, it's funny, right? I'll have the speed of technology progression. I was explaining to some young guns the other day how I used to have a daytime er and that was my life. And if I lost that daytime, er I was dead. And I don't know how we weigh existed without, you know, Google maps eso we get anywhere, I don't know, but, uh but so So, Matt, you know, it's interesting to think about, you know, some of the concerns that Raphael brought up, you hear? For instance, you know, all the time. Wow. You know, I get my Amazon bill at the end of the month that zip through the roof in, But the reality is that Yeah, well, maybe you are doing more, but you're doing things that you couldn't have done before. And I think about your experience in teaching and educating. I mean, you so much more limited in terms of the resource is that you would have had to be able to educate people. So what's your experience been with With on shape and what is it enabled? >>Um, yeah, it was actually talking before we went with on shape. We had a previous CAD program, and I was talking to my vendor about it, and he let me know that we were actually one of the biggest CAD shops in the state. Because if you think about it a really big program, you know, really big company might employ. 5, 10, 15, 20 cad guys, right? I mean, when I worked for a large defense contractor, I think there were probably 20 of us as the cad guys. I now have about 300 students doing cat. So there's probably more students with more hours of cat under their belt in my building than there were when I worked for the big defense contractor. Um, but like you mentioned, uh, probably our biggest hurdle is just re sources. And so we want We want one of things I've always prided myself and trying to do in this. Programs provide students with access two tools and skills that they're going to see either in college or in the real world. So it's one of the reason we went with a big professional cad program. There are, you know, sort of K 12 oriented software and programs and things. But, you know, I want my kids coding and python and using slack and using professional type of tools on DSO when it comes to cat. That's just that That was a really hurt. I mean, you know, you could spend $30,000 on one seat of, you know, professional level cad program, and then you need a $30,000 computer to run it on if you're doing a heavy assemblies, Um and so one of my dreams And it was always just a crazy dream. And I was the way I would always pitcher in my school system and say, someday I'm gonna have a kid on a school issued chromebook in subsidized housing, on public WiFi doing professional level bad and that that was a crazy statement until a couple of years ago. So we're really excited that I literally and you know, March and you said the forced march, the forced march into, you know, modernity, March 13th kids sitting in my engineering lab that we spent a lot of money on doing cad March 14th. Those kids were at home on their school issued chromebooks on public WiFi, uh, keeping their designs going and collaborating. And then, yeah, I could go on and on about some of the things you know, the features that we've learned since then they're even better. So it's not like this is some inferior, diminished version of Academy. There's so much about it. Well, I >>wanna I wanna ask you that I may be over my skis on this, but we're seeing we're starting to see the early days of the democratization of CAD and product design. It is the the citizen engineer, I mean, maybe insulting to the engineers in the room, But but is that we're beginning to see that >>I have to believe that everything moves into the cloud. Part of that is democratization that I don't need. I can whether you know, I think artists, you know, I could have a music studio in my basement with a nice enough software package. And Aiken, I could be a professional for now. My wife's a photographer. I'm not allowed to say that I could be a professional photographer with, you know, some cloud based software, and so, yeah, I do think that's part of what we're seeing is more and more technology is moving to the cloud. >>Philip. Rafael Anything you Dad, >>I think I mean, yeah, that that that combination of cloud based cat and then three d printing that is becoming more and more affordable on ubiquitous It's truly transformative, and I think for education is fantastic. I wish when I was a kid I had the opportunity to play with those kinds of things because I was always the late things. But, you know, the in a very primitive way. So, um, I think this is a dream for kids. Teoh be able to do this. And, um, yeah, there's so many other technologies coming on, like Arduino on all of these electronic things that live kids play at home very cheaply with things that back in my day would have been unthinkable. >>So we know there's a go ahead. Philip, please. >>We had a pandemic and silver site moved to a new manufacturing facility this year. I was just on the shop floor, talking with contractors, standing 6 ft apart, pointing at things. But through it all, our CAD system was completely unruffled. Nothing stopped in our development work. Nothing stopped in our support for existing systems in the field. We didn't have to think about it. We had other server issues, but none with our, you know, engineering cad, platform and product development in support world right ahead, which was cool, but also a in that's point. I think it's just really cool what you're doing with the kids. The most interesting secondary and college level engineering work that I did was project based, taken important problem to the world. Go solve it and that is what we do here. That is what my entire career has been. And I'm super excited to see. See what your students are going to be doing, uh, in there home classrooms on their chromebooks now and what they do building on that. >>Yeah, I'm super excited to see your kids coming out of college with engineering degrees because, yeah, I think that Project based experience is so much better than just sitting in a classroom, taking notes and doing math problems on day. I think it will give the kids a much better flavor. What engineering is really about Think a lot of kids get turned off by engineering because they think it's kind of dry because it's just about the math for some very abstract abstract concept on they are there. But I think the most important thing is just that hands on a building and the creativity off, making things that you can touch that you can see that you can see functioning. >>Great. So, you know, we all know the relentless pace of technology progression. So when you think about when you're sitting down with the folks that on shape and there the customer advisor for one of the things that that you want on shape to do that it doesn't do today >>I could start by saying, I just love some of the things that does do because it's such a modern platform. And I think some of these, uh, some some platforms that have a lot of legacy and a lot of history behind them. I think we're dragging some of that behind them. So it's cool to see a platform that seemed to be developed in the modern era, and so that Z it is the Google docks. And so the fact that collaboration and version ing and link sharing is and like platform agnostic abilities, the fact that that seems to be just built into the nature of the thing so far, That's super exciting. As far as things that, uh, to go from there, Um, I don't know, >>Other than price. >>You can't say >>I >>can't say lower price. >>Yeah, so far on P. D. C. S that work with us. Really? Well, so I'm not complaining. There you there, >>right? Yeah. Yeah. No gaps, guys. Whitespace, Come on. >>We've been really enjoying the three week update. Cadence. You know, there's a new version every three weeks and we don't have to install it. We just get all the latest and greatest goodies. One of the trends that we've been following and enjoying is the the help with a revision management and release work flows. Um, and I know that there's more than on shape is working on that we're very excited for, because that's a big important part about making real hardware and supporting it in the field. Something that was cool. They just integrated Cem markup capability. In the last release that took, we were doing that anyway, but we were doing it outside of on shapes. And now we get to streamline our workflow and put it in the CAD system where We're making those changes anyway when we're reviewing drawings and doing this kind of collaboration. And so I think from our perspective, we continue to look forward. Toa further progress on that. There's a lot of capability in the cloud that I think they're just kind of scratching the surface on you, >>right? I would. I mean, you're you're asking to knit. Pick. I would say one of the things that I would like to see is is faster regeneration speed. There are a few times with convicts, necessities that regenerating the document takes a little longer than I would like. It's not a serious issue, but anyway, I I'm being spoiled, >>you know? That's good. I've been doing this a long time, and I like toe ask that question of practitioners and to me, it It's a signal like when you're nit picking and that's what you're struggling to knit. Pick that to me is a sign of a successful product, and and I wonder, I don't know, uh, have the deep dive into the architecture. But are things like alternative processors. You're seeing them hit the market in a big way. Uh, you know, maybe helping address the challenge, But I'm gonna ask you the big, chewy question now. Then we maybe go to some audience questions when you think about the world's biggest problems. I mean, we're global pandemics, obviously top of mind. You think about nutrition, you know, feeding the global community. We've actually done a pretty good job of that. But it's not necessarily with the greatest nutrition, climate change, alternative energy, the economic divides. You've got geopolitical threats and social unrest. Health care is a continuing problem. What's your vision for changing the world and how product innovation for good and be applied to some of the the problems that that you all are passionate about? Big question. Who wants toe start? >>Not biased. But for years I've been saying that if you want to solve the economy, the environment, uh, global unrest, pandemics, education is the case. If you wanna. If you want to, um, make progress in those in those realms, I think funding funding education is probably gonna pay off pretty well. >>Absolutely. And I think Stam is key to that. I mean, all of the ah lot of the well being that we have today and then industrialized countries. Thanks to science and technology, right improvements in health care, improvements in communication, transportation, air conditioning. Um, every aspect of life is touched by science and technology. So I think having more kids studying and understanding that is absolutely key. Yeah, I agree, >>Philip, you got anything to add? >>I think there's some big technical problems in the world today, Raphael and ourselves there certainly working on a couple of them. Think they're also collaboration problems and getting everybody to be able to pull together instead of pulling separately and to be able to spur the ideas on words. So that's where I think the education side is really exciting. What Matt is doing and it just kind of collaboration in general when we could do provide tools to help people do good work. Uh, that is, I think, valuable. >>Yeah, I think that's a very good point. And along those lines, we have some projects that are about creating very low cost instruments for low research settings, places in Africa, Southeast Asia, South America, so that they can do, um, um, biomedical research that it's difficult to do in those place because they don't have the money to buy the fancy lab machines that cost $30,000 an hour. Um, so we're trying to sort of democratize some of those instruments. And I think thanks to tools like Kahn shape then is easier, for example, to have a conversation with somebody in Africa and show them the design that we have and discuss the details of it with them on. But it's amazing, right to have somebody, you know, 10 time zones away, Um, looking really life in real time with you about your design and discussing the details or teaching them how to build a machine, right? Because, um, you know, they have a three D printer. You can you can just give them the design and say like, you build it yourself, uh, even cheaper than and, you know, also billing and shipping it there. Um, so all that that that aspect of it is also super important. I think for any of these efforts to improve some of the hardest part was in the world for climate change. Do you say, as you say, poverty, nutrition issues? Um, you know, availability of water. You have that project at about finding water. Um, if we can also help deploy technologies that teach people remotely how to create their own technologies or how to build their own systems that will help them solve those forms locally. I think that's very powerful. >>Yeah, the point about education is right on. I think some people in the audience may be familiar with the work of Erik Brynjolfsson and Andrew McAfee, the second machine age where they sort of put forth the premise that, uh, is it laid it out. Look, for the first time in history, machines air replacing humans from a cognitive perspective. Machines have always replaced humans, but that's gonna have an impact on jobs. But the answer is not toe protect the past from the future. The answer is education and public policy that really supports that. So I couldn't agree more. I think it's a really great point. Um, we have We do have some questions from the audience. If if we could If I can ask you guys, um, you know, this one kind of stands out. How do you see artificial intelligence? I was just talking about machine intelligence. Um, how do you see that? Impacting the design space guys trying to infuse a I into your product development. Can you tell me? >>Um, absolutely, like, we're using AI for some things, including some of these very low cost instruments that will hopefully help us diagnose certain diseases, especially this is that are very prevalent in the Third World. Um, and some of those diagnostics are these days done by thes armies of technicians that are trained to look under the microscope. But, um, that's a very slow process. Is very error prone and having machine learning systems that can to the same diagnosis faster, cheaper and also little machines that can be taken to very remote places to these villages that have no access to a fancy microscope. To look at a sample from a patient that's very powerful. And I we don't do this, but I have read quite a bit about how certain places air using a Tribune attorneys to actually help them optimize designs for parts. So you get these very interesting looking parts that you would have never thought off a person would have never thought off, but that are incredibly light ink. Earlier, strong and I have all sort of properties that are interesting thanks to artificial intelligence machine learning in particular >>yet another. The advantage you get when when your work is in the cloud I've seen. I mean, there's just so many applications that so if the radiology scan is in the cloud and the radiologist is goes to bed at night, Radiologist could come in in the morning and and say, Oh, the machine while you were sleeping was using artificial intelligence to scan these 40,000 images. And here's the five that we picked out that we think you should take a closer look at. Or like Raphael said, I can design my part. My, my, my, my, my you know, mount or bracket or whatever and go to sleep. And then I wake up in the morning. The machine has improved. It for me has made it strider strider stronger and lighter. Um And so just when your when your work is in the cloud, that's just that's a really cool advantage that you get that you can have machines doing some of your design work for you. >>Yeah, we've been watching, uh, you know, this week is this month, I guess is AWS re invent and it's just amazing to see how much effort is coming around machine learning machine intelligence. You know Amazon has sage maker Google's got, you know, embedded you no ML and big query. Uh, certainly Microsoft with Azure is doing tons of stuff and machine learning. I think the point there is that that these things will be infused in tow R and D and in tow software product by the vendor community. And you all will apply that to your business and and build value through the unique data that your collecting, you know, in your ecosystems. And and that's how you add value. You don't have to be necessarily, you know, developers of artificial intelligence, but you have to be practitioners to apply that. Does that make sense to you, Philip? >>Yeah, absolutely. And I think your point about value is really well chosen. We see AI involved from the physics simulations all the way up to interpreting radiation data, and that's where the value question, I think, is really important because it's is the output of the AI giving helpful information that the people that need to be looking at it. So if it's curating a serious of radiation alert, saying, Hey, like these air the anomalies. You need to look at eyes it, doing that in a way that's going to help a good response on. In some cases, the II is only as good as the people. That sort of gave it a direction and turn it loose. And you want to make sure that you don't have biases or things like that underlying your AI that they're going to result in less than helpful outcomes coming from it. So we spend quite a lot of time thinking about how do we provide the right outcomes to people who are who are relying on our systems? >>That's a great point, right? Humans air biased and humans build models, so models are inherently biased. But then the software is hitting the market. That's gonna help us identify those biases and help us, you know? Of course. Correct. So we're entering Cem some very exciting times, guys. Great conversation. I can't thank you enough for spending the time with us and sharing with our audience the innovations that you're bringing to help the world. So thanks again. >>Thank you so much. >>Thank you. >>Okay. Welcome. Okay. When we come back, John McElheny is gonna join me. He's on shape. Co founder. And he's currently the VP of strategy at PTC. He's gonna join the program. We're gonna take a look at what's next and product innovation. I'm Dave Volonte and you're watching innovation for good on the Cube, the global leader. Digital technology event coverage. We'll be right back. >>Okay? Okay. Yeah. Okay. >>From around >>the globe, it's the Cube. Presenting innovation for good. Brought to you by on shape. >>Okay, welcome back to innovation. For good. With me is John McElheny, who is one of the co founders of On Shape and is now the VP of strategy at PTC. John, it's good to see you. Thanks for making the time to come on the program. Thanks, Dave. So we heard earlier some of the accomplishments that you've made since the acquisition. How has the acquisition affected your strategy? Maybe you could talk about what resource is PTC brought to the table that allowed you toe sort of rethink or evolve your strategy? What can you share with us? >>Sure. You know, a year ago, when when John and myself met with Jim Pepperman early on is we're we're pondering. Started joining PTC one of things became very clear is that we had a very clear shared vision about how we could take the on shape platform and really extended for, for all of the PTC products, particular sort of their augmented reality as well as their their thing works or the i o. T business and their product. And so from the very beginning there was a clear strategy about taking on shape, extending the platform and really investing, um, pretty significantly in the product development as well as go to market side of things, uh, toe to bring on shape out to not only the PTC based but sort of the broader community at large. So So So PTC has been a terrific, terrific, um, sort of partner as we've we've gonna go on after this market together. Eso We've added a lot of resource and product development side of things. Ah, lot of resource and they go to market and customer success and support. So, really, on many fronts, that's been both. Resource is as well a sort of support at the corporate level from from a strategic standpoint and then in the field, we've had wonderful interactions with many large enterprise customers as well as the PTC channels. So it's been really a great a great year. >>Well, and you think about the challenges of in your business going to SAS, which you guys, you know, took on that journey. You know, 78 years ago. Uh, it's not trivial for a lot of companies to make that transition, especially a company that's been around as long as PTC. So So I'm wondering how much you know, I was just asking you How about what PCP TC brought to the table? E gotta believe you're bringing a lot to the table to in terms of the mindset, uh, even things is, is mundane is not the right word, but things like how you compensate salespeople, how you interact with customers, the notion of a service versus a product. I wonder if you could address >>that. Yeah, it's a it's a really great point. In fact, after we had met Jim last year, John and I one of the things we walked out in the seaport area in Boston, one of things we sort of said is, you know, Jim really gets what we're trying to do here and and part of let me bring you into the thinking early on. Part of what Jim talked about is there's lots of, you know, installed base sort of software that's inside of PTC base. That's helped literally thousands of customers around the world. But the idea of moving to sass and all that it entails both from a technology standpoint but also a cultural standpoint. Like How do you not not just compensate the sales people as an example? But how do you think about customer success? In the past, it might have been that you had professional services that you bring out to a customer, help them deploy your solutions. Well, when you're thinking about a SAS based offering, it's really critical that you get customers successful with it. Otherwise, you may have turned, and you know it will be very expensive in terms of your business long term. So you've got to get customers success with software in the very beginning. So you know, Jim really looked at on shape and he said that John and I, from a cultural standpoint, you know, a lot of times companies get acquired and they've acquired technology in the past that they integrate directly into into PTC and then sort of roll it out through their products, are there just reached channel, he said. In some respects, John John, think about it as we're gonna take PTC and we want to integrate it into on shape because we want you to share with us both on the sales side and customer success on marketing on operations. You know all the things because long term, we believe the world is a SAS world, that the whole industry is gonna move too. So really, it was sort of an inverse in terms of the thought process related to normal transactions >>on That makes a lot of sense to me. You mentioned Sharon turns the silent killer of a SAS company, and you know, there's a lot of discussion, you know, in the entrepreneurial community because you live this, you know what's the best path? I mean today, You see, you know, if you watch Silicon Valley double, double, triple triple, but but there's a lot of people who believe, and I wonder, if you come in there is the best path to, you know, in the X Y axis. If if it's if it's uh, growth on one and retention on the other axis. What's the best way to get to the upper right on? Really? The the best path is probably make sure you've nailed obviously the product market fit, But make sure that you can retain customers and then throw gas on the fire. You see a lot of companies they burn out trying to grow too fast, but they haven't figured out, you know that. But there's too much churn. They haven't figured out those metrics. I mean, obviously on shape. You know, you were sort of a pioneer in here. I gotta believe you've figured out that customer retention before you really, You know, put the pedal to the >>metal. Yeah, and you know, growth growth can mask a lot of things, but getting getting customers, especially the engineering space. Nobody goes and sits there and says, Tomorrow we're gonna go and and, you know, put 100 users on this and and immediately swap out all of our existing tools. These tools are very rich and deep in terms of capability, and they become part of the operational process of how a company designs and builds products. So any time anybody is actually going through the purchasing process. Typically, they will run a try along or they'll run a project where they look at. Kind of What? What is this new solution gonna help them dio. How are we gonna orient ourselves for success? Longer term. So for us, you know, getting new customers and customer acquisition is really critical. But getting those customers to actually deploy the solution to be successful with it. You know, we like to sort of, say, the marketing or the lead generation and even some of the initial sales. That's sort of like the Kindle ing. But the fire really starts when customers deploy it and get successful. The solution because they bring other customers into the fold. And then, of course, if they're successful with it, you know, then in fact, you have negative turn which, ironically, means growth in terms of your inside of your install. Bates. >>Right? And you've seen that with some of the emerging, you know, SAS companies, where you're you're actually you know, when you calculate whatever its net retention or renew ALS, it's actually from a dollar standpoint. It's up in the high nineties or even over 100%. >>So >>and that's a trend we're gonna continue. See, I >>wonder >>if we could sort of go back. Uh, and when you guys were starting on shape, some of the things that you saw that you were trying to strategically leverage and what's changed, you know, today we were talking. I was talking to John earlier about in a way, you kinda you kinda got a blank slate is like doing another startup. >>You're >>not. Obviously you've got installed base and customers to service, but But it's a new beginning for you guys. So one of the things that you saw then you know, cloud and and sas and okay, but that's we've been there, done that. What are you seeing? You know today? >>Well, you know, So So this is a journey, of course, that that on shape on its own has gone through it had I'll sort of say, you know, several iterations, both in terms of of of, you know, how do you How do you get customers? How do you How do you get them successful? How do you grow those customers? And now that we've been part of PTC, the question becomes okay. One, There is certainly a higher level of credibility that helps us in terms of our our megaphone is much bigger than it was when we're standalone company. But on top of that now, figuring out how to work with their channel with their direct sales force, you know, they have, um, for example, you know, very large enterprises. Well, many of those customers are not gonna go in forklift out their existing solution to replace it with with on shape. However, many of them do have challenges in their supply chain and communications with contractors and vendors across the globe. And so, you know, finding our fit inside of those large enterprises as they extend out with their their customers is a very interesting area that we've really been sort of incremental to to PTC. And then, you know, they they have access to lots of other technology, like the i o. T business. And now, of course, the augmented reality business that that we can bring things to bear. For example, in the augmented reality world, they've they've got something called expert capture. And this is essentially imagine, you know, in a are ah, headset that allows you to be ableto to speak to it, but also capture images still images in video. And you could take somebody who's doing their task and capture literally the steps that they're taking its geo location and from their builds steps for new employees to be, we'll learn and understand how todo use that technology to help them do their job better. Well, when they do that, if there is replacement products or variation of of some of the tools that that they built the original design instruction set for they now have another version. Well, they have to manage multiple versions. Well, that's what on shape is really great at doing and so taking our technology and helping their solutions as well. So it's not only expanding our customer footprint, it's expanding the application footprint in terms of how we can help them and help customers. >>So that leads me to the tam discussion and again, as part of your strategist role. How do you think about that? Was just talking to some of your customers earlier about the democratization of cat and engineering? You know, I kind of joked, sort of like citizen engineering, but but so that you know, the demographics are changing the number of users potentially that can access the products because the it's so much more of a facile experience. How are you thinking about the total available market? >>It really is a great question, You know, it used to be when you when you sold boxes of software, it was how many engineers were out there. And that's the size of the market. The fact that matter is now when, When you think about access to that information, that data is simply a pane of glass. Whether it's a computer, whether it's a laptop, UH, a a cell phone or whether it's a tablet, the ability to to use different vehicles, access information and data expands the capabilities and power of a system to allow feedback and iteration. I mean, one of the one of the very interesting things is in technology is when you can take something and really unleash it to a larger audience and builds, you know, purpose built applications. You can start to iterate, get better feedback. You know there's a classic case in the clothing industry where Zara, you know, is a fast sort of turnaround. Agile manufacturer. And there was a great New York Times article written a couple years ago. My wife's a fan of Zara, and I think she justifies any purchases by saying, You know, Zara, you gotta purchase it now. Otherwise it may not be there the next time. Yet you go back to the store. They had some people in a store in New York that had this woman's throw kind of covering Shaw. And they said, Well, it would be great if we could have this little clip here so we can hook it through or something. And they sent a note back toe to the factory in Spain, and literally two weeks later they had, you know, 4000 of these things in store, and they sold out because they had a closed loop and iterative process. And so if we could take information and allow people access in multiple ways through different devices and different screens, that could be very specific information that, you know, we remove a lot of the engineering data book, bring the end user products conceptually to somebody that would have had to wait months to get the actual physical prototype, and we could get feedback well, Weaken have a better chance of making sure whatever product we're building is the right product when it ultimately gets delivered to a customer. So it's really it's a much larger market that has to be thought of rather than just the kind of selling A boxes software to an engineer. >>That's a great story. And again, it's gonna be exciting for you guys to see that with. The added resource is that you have a PTC, Um, so let's talk. I promise people we wanna talk about Atlas. Let's talk about the platform. A little bit of Atlas was announced last year. Atlas. For those who don't know it's a SAS space platform, it purports to go beyond product lifecycle management and you You're talking cloud like agility and scale to CAD and product design. But John, you could do a better job than I. What do >>we need to know about Atlas? Well, I think Atlas is a great description because it really is metaphorically sort of holding up all of the PTC applications themselves. But from the very beginning, when John and I met with Jim, part of what we were intrigued about was that he shared a vision that on shape was more than just going to be a cad authoring tool that, in fact, you know, in the past these engineering tools were very powerful, but they were very narrow in their purpose and focus. And we had specialty applications to manage the versions, etcetera. What we did in on shape is we kind of inverted that thinking. We built this collaboration and sharing engine at the core and then kind of wrap the CAD system around it. But that collaboration sharing and version ING engine is really powerful. And it was that vision that Jim had that he shared that we had from the beginning, which was, how do we take this thing to make a platform that could be used for many other applications inside of inside of any company? And so not only do we have a partner application area that is is much like the APP store or Google play store. Uh, that was sort of our first Stan Shih ation of this. This this platform. But now we're extending out to broader applications and much meatier applications. And internally, that's the thing works in the in the augmented reality. But there'll be other applications that ultimately find its way on top of this platform. And so they'll get all the benefits of of the collaboration, sharing the version ing the multi platform, multi device. And that's an extremely extremely, um, strategic leverage point for the company. >>You know, it's interesting, John, you mentioned the seaport before. So PTC, for those who don't know, built a beautiful facility down at the Seaport in Boston. And, of course, when PTC started, you know, back in the mid 19 eighties, there was nothing at the seaport s. >>So it's >>kind of kind of ironic, you know, we were way seeing the transformation of the seaport. We're seeing the transformation of industry and of course, PTC. And I'm sure someday you'll get back into that beautiful office, you know? Wait. Yeah, I'll bet. And, uh and but I wanna bring this up because I want I want you to talk about the future. How you how you see that our industry and you've observed this has moved from very product centric, uh, plat platform centric with sass and cloud. And now we're seeing ecosystems form around those products and platforms and data flowing through the ecosystem powering, you know, new innovation. I wonder if you could paint a picture for us of what the future looks like to you from your vantage point. >>Yeah, I think one of the key words you said there is data because up until now, data for companies really was sort of trapped in different applications. And it wasn't because people were nefarious and they want to keep it limited. It was just the way in which things were built. And, you know, when people use an application like on shape, what ends up happening is there their day to day interaction and everything that they do is actually captured by the platform. And, you know, we don't have access to that data. Of course it's it's the customer's data. But as as an artifact of them using the system than doing their day to day job, what's happening is they're creating huge amounts of information that can then be accessed and analyzed to help them both improve their design process, improve their efficiencies, improve their actual schedules in terms of making sure they can hit delivery times and be able to understand where there might be roadblocks in the future. So the way I see it is companies now are deploying SAS based tools like on shape and an artifact of them. Using that platform is that they have now analytics and tools to better understand and an instrument and manage their business. And then from there, I think you're going to see, because these systems are all you know extremely well. Architected allow through, you know, very structured AP. I calls to connect other SAS based applications. You're gonna start seeing closed loop sort of system. So, for example, people design using on shape, they end up going and deploying their system or installing it, or people use the end using products. People then may call back into the customers support line and report issues, problems, challenges. They'll be able to do traceability back to the underlying design. They'll be able to do trend analysis and defect analysis from the support lines and tie it back and closed loop the product design, manufacture, deployment in the field sort of cycles. In addition, you can imagine there's many things that air sort of as designed. But then when people go on site and they have to install it. There's some alterations modifications. Think about think about like a large air conditioning units for buildings. You go and you go to train and you get a large air conditioning unit that put up on top of building with a crane. They have to build all kinds of adaptors to make sure that that will fit inside of the particulars of that building. You know, with on shape and tools like this, you'll be able to not only take the design of what the air conditioning system might be, but also the all the adapter plates, but also how they installed it. So it sort of as designed as manufactured as stalled. And all these things can be traced, just like if you think about the transformation of customer service or customer contacts. In the early days, you used to have tools that were PC based tools called contact management solution, you know, kind of act or gold mine. And these were basically glorified Elektronik role in Texas. It had a customer names and they had phone numbers and whatever else. And Salesforce and Siebel, you know, these types of systems really broadened out the perspective of what a customer relationship? Waas. So it wasn't just the contact information it was, you know, How did they come to find out about you as a company? So all of the pre sort of marketing and then kind of what happens after they become a customer and it really was a 3 60 view. I think that 3 60 view gets extended to not just to the customers, but also tools and the products they use. And then, of course, the performance information that could come back to the manufacturer. So, you know, as an engineer, one of the things you learn about with systems is the following. And if you remember, when the CD first came out CDs that used to talk about four times over sampling or eight times over sampling and it was really kind of, you know, the fidelity the system. And we know from systems theory that the best way to improve the performance of a system is to actually have more feedback. The more feedback you have, the better system could be. And so that's why you get 16 60 for example, etcetera. Same thing here. The more feedback we have of different parts of a company that a better performance, The company will be better customer relationships. Better, uh, overall financial performance as well. So that's that's the view I have of how these systems all tied together. >>It's a great vision in your point about the data is I think right on. It used to be so fragmented in silos, and in order to take a system view, you've gotta have a system view of the data. Now, for years, we've optimized maybe on one little component of the system and that sometimes we lose sight of the overall outcome. And so what you just described, I think is, I think sets up. You know very well as we exit. Hopefully soon we exit this this covert era on John. I hope that you and I can sit down face to face at a PTC on shape event in the near term >>in the seaport in the >>seaport would tell you that great facility toe have have an event for sure. It >>z wonderful >>there. So So John McElhinney. Thanks so much for for participating in the program. It was really great to have you on, >>right? Thanks, Dave. >>Okay. And I want to thank everyone for participating. Today we have some great guest speakers. And remember, this is a live program. So give us a little bit of time. We're gonna flip this site over toe on demand mode so you can share it with your colleagues and you, or you can come back and and watch the sessions that you heard today. Uh, this is Dave Volonte for the Cube and on shape PTC. Thank you so much for watching innovation for good. Be well, Have a great holiday. And we'll see you next time. Yeah.

Published Date : Dec 10 2020

SUMMARY :

for good, brought to you by on shape. I'm coming to you from our studios outside of Boston. Why did you and your co founders start on shape? Big changes in this market and about, you know, a little Before It's been, you know, when you get acquired, You've got a passion for the babies that you you helped birth. And you know, I look back Sure to enjoy And and you were and still are a What kept me in the room, you know, in terms of the industrial world was seeing And you just launched construct capital this year, right in the middle of a pandemic and you know, half of the GDP in the US and have been very under invested. And I want to understand why you feel it's important to be early. so I like to work with founders and teams when they're, you know, Uh, and one of you could sort of connect the dots over time. you try to eliminate the risk Sa's much as you can, but I always say, I don't mind taking a risk And I could see the problems You know, a few years ago, people were like cloud, you know, And now even embracement in the cova driven new normal. And and but But, you know, the bet was on the SAS model was right for Crick had and I think you know, the closer you get to the shop floor in the production environment. So let's bring it, you know, toe today's you know, I didn't exit anything. know, I love you and I don't like that term exit. It's not just the technology is how you go to market and the whole business being run and how you support You know, a lot of baggage, you know, our customers pulling you in a lot of different directions I mentioned the breath of the product with new things PTC the SAS components of on shape for things like revision management And you get good pipeline from that. Um, Aziz, John will tell you I'm constantly one of the questions is for the dream team. pipeline to us in the world of some new things that are happening that we wouldn't see if you know you've shown Are you able to reach? And so the teacher can say to the students, They have to have Internet access, you know, going forward. Thank you. Okay, so thank you guys. Brought to you by on shape. where you don't want them, So this should be really interesting. Okay, let me ask each of you because you're all doing such interesting and compelling San Francisco, Stanford University and the University California Berkeley on. it was announced at the end of 2016, and we actually started operation with at the beginning of 2017, I mean, these things take time. of course, that's you mentioned now with co vid, um, we've been able to do a lot of very cool Now, Now, Philip, you What you do is mind melting. And as you might imagine, there's some really cool applications do. We do both its's to plowshares. kind of scaling the brain power for for the future. Uh, you know, graduating after senior year with, like, seven years of engineering under their belt I mean, you know, Cuba's. And so that's one of the reasons we keep pushing back. And I think in many ways, the products that you build, you know, our similar. Um, you know, they were talking about collaboration in the previous segment. And I think, you know, with this whole trend toward digit, I call it the Force march to digital. and especially how the cells in the human body function on how they're organized to create tissues You know, there's way more important than you know, the financial angles one of the first bits of feedback I got from my students is they said Okay, this is a lot of fun. making the world a better place, and robots are fun and all, but, you know, where is the real impact? I wanna get into the product, you know, side and understand how each of that person change the model and do things and point to things that is absolutely revolutionary. What were some of the concerns you had mentioned? Um, the other, um, you know, the concern was the learning curve, right? Maybe you could take us through your journey within I want something new how we congrats modules from things that we already have put them together And I don't know how we weigh existed without, you know, Google maps eso we I mean, you know, you could spend $30,000 on one seat wanna I wanna ask you that I may be over my skis on this, but we're seeing we're starting to see the early days I can whether you know, I think artists, you know, But, you know, So we know there's a go ahead. it. We had other server issues, but none with our, you know, engineering cad, the creativity off, making things that you can touch that you can see that you can see one of the things that that you want on shape to do that it doesn't do today abilities, the fact that that seems to be just built into the nature of the thing so There you there, right? There's a lot of capability in the cloud that I mean, you're you're asking to knit. of the the problems that that you all are passionate about? But for years I've been saying that if you want to solve the I mean, all of the ah lot to be able to pull together instead of pulling separately and to be able to spur the Um, you know, availability of water. you guys, um, you know, this one kind of stands out. looking parts that you would have never thought off a person would have never thought off, And here's the five that we picked out that we think you should take a closer look at. You don't have to be necessarily, you know, developers of artificial intelligence, And you want to make sure that you don't have biases or things like that I can't thank you enough for spending the time with us and sharing And he's currently the VP of strategy at PTC. Okay. Brought to you by on shape. Thanks for making the time to come on the program. And so from the very beginning not the right word, but things like how you compensate salespeople, how you interact with customers, In the past, it might have been that you had professional services that you bring out to a customer, I mean today, You see, you know, if you watch Silicon Valley double, And then, of course, if they're successful with it, you know, then in fact, you have negative turn which, know, when you calculate whatever its net retention or renew ALS, it's actually from a dollar standpoint. and that's a trend we're gonna continue. some of the things that you saw that you were trying to strategically leverage and what's changed, So one of the things that you saw then you know, cloud and and sas and okay, And this is essentially imagine, you know, in a are ah, headset that allows you to but but so that you know, the demographics are changing the number that could be very specific information that, you know, we remove a lot of the engineering data book, And again, it's gonna be exciting for you guys to see that with. tool that, in fact, you know, in the past these engineering tools were very started, you know, back in the mid 19 eighties, there was nothing at the seaport s. I wonder if you could paint a picture for us of what the future looks like to you from your vantage point. In the early days, you used to have tools that were PC I hope that you and I can sit down face to face at seaport would tell you that great facility toe have have an event for sure. It was really great to have you on, right? And we'll see you next time.

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Rafael Gómez-Sjöberg, Philip Taber and Dr. Matt Shields | Onshape Innovation For Good


 

>>from around the globe. It's the Cube presenting innovation for good. Brought to you by on shape. >>Okay, we're back. This is Dave Volonte and you're watching innovation for good. A program on Cuba 3 65 made possible by on shape of BTC company. We're live today really live TV, which is the heritage of the Cuban. Now we're gonna go to the sources and talkto on shape customers to find out how they're applying technology to create real world innovations that are changing the world. So let me introduce our panel members. Rafael Gomez Fribourg is with the Chan Zuckerberg bio hub. A very big idea. And collaborative nonprofit was initiative that was funded by Mark Zuckerberg and his wife, Priscilla Chan, and really around diagnosing and curing and better managing infectious diseases. So really timely topic. Philip Tabor is also joining us. He's with silver side detectors which develops neutron detective detection systems. Yet you want to know if early if neutrons and radiation or in places where you don't want them, so this should be really interesting. And last but not least, Matthew Shields is with the Charlottesville schools and is gonna educate us on how he and his team are educating students in the use of modern engineering tools and techniques. Gentlemen, welcome to the Cuban to the program. This should be really interesting. Thanks for coming on. >>Hi. Or pleasure >>for having us. >>You're very welcome. Okay, let me ask each of you because you're all doing such interesting and compelling work. Let's start with Rafael. Tell us more about the bio hub and your role there, please. >>Okay. Yes. As you said, the Bio Hope is a nonprofit research institution, um, funded by Mark Zuckerberg and his wife, Priscilla Chan. Um and our main mission is to develop new technologies to help advance medicine and help, hopefully cure and manage diseases. Um, we also have very close collaborations with Universe California, San Francisco, Stanford University and the University California Berkeley on. We tried to bring those universities together, so they collaborate more of biomedical topics. And I manage a team of engineers in by joining platform. Um, and we're tasked with creating instruments for the laboratory to help the scientist boats inside the organization and also in the partner universities do their experiments in better ways in ways that they couldn't do before >>in this edition was launched five years ago. It >>was announced at the end of 2016, and we actually started operations in the beginning of 2017, which is when I joined um, so this is our third year. >>And how's how's it going? How does it work? I mean, these things >>take time. It's been a fantastic experience. Uh, the organization works beautifully. Um, it was amazing to see it grow from the beginning. I was employee number 12, I think eso When I came in, it was just a nem p off his building and MP labs. And very quickly we had something running about from anything. Eso I'm very proud of the work that we have done to make that possible. Um And then, of course, that's you mentioned now, with co vid, um, we've been able to do a lot of very cool work, um, very being of the pandemic In March, when there was a deficit of testing, uh, capacity in California, we spun up a testing laboratory in record time in about a week. It was crazy. It was a crazy project. Um, but but incredibly satisfying. And we ended up running all the way until the beginning of November, when the lab was finally shut down, we could process about 3000 samples a day. I think at the end of it all, we were able to test about 100 on the road, 150,000 samples from all over the state. We were providing free testing toe all of the Department of Public Health Department of Public Health in California, which, at the media pandemic, had no way to do testing affordably and fast. So I think that was a great service to the state. Now the state has created a testing system that will serve those departments. So then we decided that it was unnecessary to keep going with testing in the other biopsy that would shut down, >>right? Thank you for that. Now, Now, Philip, you What you do is mind melting. You basically helped keep the world safe. Maybe you describe a little bit more about silver side detectors and what your role is there and how it all works. >>Tour. So we make a nuclear bomb detectors and we also make water detectors. So we try and do our part. Thio Keep the world from blowing up and make it a better place at the same time. Both of these applications use neutron radiation detectors. That's what we make. Put them out by a port border crossing Places like that they can help make sure that people aren't smuggling, shall we say, very bad things. Um, there's also a burgeoning field of research and application where you can use neutrons with some pretty cool physics to find water so you can do things like but a detector up in the mountains and measure snowpack. Put it out in the middle of the field and measure soil moisture content. And as you might imagine, there's some really cool applications in, uh, research and agronomy and public policy for this. >>All right, so it's OK, so it's It's much more than you know, whatever fighting terrorism, it's there's a riel edge, or I kind of i o t application for what you guys do. >>You do both Zito shares. You might >>say a mat. I I look at your role is kind of scaling the brain power for for the future. Maybe tell us more about Charlottesville schools and in the mission that you're pursuing and what you do. >>Thank you. Um, I've been in Charlottesville city schools for about 11 or 12 years. I started their teaching, Um, a handful of classes, math and science and things like that. But Thescore board and my administration had the crazy idea of starting an engineering program about seven years ago. My background is an engineering is an engineering. My masters is in mechanical and aerospace engineering. And, um, I basically spent a summer kind of coming up with what might be a fun engineering curriculum for our students. And it started with just me and 30 students about seven years ago, Um, kind of a home spun from scratch curriculum. One of my goals from the outside was to be a completely project based curriculum, and it's now grown. We probably have about six or 700 students, five or six full time teachers. We now have pre engineering going on at the 5th and 6th grade level. I now have students graduating. Uh, you know, graduating after senior year with, like, seven years of engineering under their belt and heading off to doing some pretty cool stuff. So it's It's been a lot of fun building up a program and, um, and learning a lot in the process. >>That's awesome. I mean, you know, Cuba's. We've been passionate about things like women in tech, uh, diversity stem. You know, not only do we need more more students in stem, we need mawr underrepresented women, minorities, etcetera. We were just talking to John her stock and integrate Grayson about this is do you do you feel is though you're I mean, first of all, the work that you do is awesome, but but I'll go one step further. Do you feel as though it's reaching, um, or, you know, diverse base and And how is that going? >>That's a great question. I think research shows that a lot of people get funneled into one kind of track or career path or set of interests really early on in their educational career. And sometimes that that funnels kind of artificial. And so that's one of the reasons we keep pushing back. Um, so our school systems introducing kindergartners to programming on DSO. We're trying to push back how we expose students to engineering and to stem fields as early as possible, and we've definitely seen the fruits of that in my program. In fact, my engineering program, uh, sprung out of an after school in Extracurricular Science Club that actually three girls started at our school. So I think that actually has helped that three girls started the club That eventually is what led our engineering programs that sort of baked into the DNA and also are a big public school. And we have about 50% of the students are under the poverty line, and we should I mean, Charlottesville, which is a big refugee town. And so I've been adamant from Day one that there are no barriers to entry into the program. There's no test you have to take. You don't have to have be taking a certain level of math or anything like that. That's been a lot of fun. To have a really diverse set of kids and or the program and be successful, >>that's phenomenal. That's great to hear. So, Philip, I wanna come back to you. You know, I think about maybe some day we'll be able to go back to a sporting events, and I know when I when I'm in there, there's somebody up on the roof looking out for me, you know, watching the crowd. And they have my back. And I think in many ways, the products that you build, you know, our similar I may not know they're there, but they're keeping us safe or they're measuring things that that that I don't necessarily see. But I wonder if you could talk about a little bit more detail about the products you build and how they're impacting society. >>Sure, So there are certainly a lot of people who are who are watching, trying to make sure things were going well in keeping you safe that you may or may not be aware of. And we try and support ah lot of them. So we have detectors that are that are deployed in a variety of variety of uses with a number of agencies and governments that dio like I was saying, ports and border crossing some other interesting applications that are looking for looking for signals that should not be there and working closely to fit into the operations these folks do Onda. We also have ah lot of outreach to researchers and scientists trying to help them support the work they're doing, um, using neutron detection for soil moisture monitoring is a some really cool opportunities for doing it at large scale and with much less, um, expense or complication then would have been done previous technologies. Mhm. You know, they were talking about collaboration in the previous segment. We've been able to join a number of conferences for that, virtually including one that was supposed to be held in Boston. But another one that was held, uh, of the University of Heidelberg in Germany. And, uh, this is sort of things that in some ways, the pandemic is pushing people towards greater collaboration than there would have been able to do. Had it all but in person. >>Yeah, we did. Uh, the cube did live works a couple years ago in Boston. It was awesome show. And I think, you know, with this whole trend toward digit, I call it the forced march to digital. Thanks to cove it I think that's just gonna continue. Thio grow Raphael one. If you could describe the process that you used to better understand diseases and what's your organization's involvement? Been in more detail, addressing the cove in pandemic. >>Um, so so we have the bio be structured in, Um um, in a way that foster So the combination of technology and science. So we have to scientific tracks, one about infectious diseases and the other one about understanding just basic human biology how the human body functions and especially how the cells in the human body function on how they're organized to create teachers in the body. Um, and then it has the set of platforms. Um, mind is one of them by engineering that are all technology. Read it. So we have data science platform, all about data analysis, machine learning, things like that. Um, we have a mass spectrometry platform is all about mass spectrometry technologies to, um, exploit those ones in service for the scientists on. We have a genomics platform. That is all about sequencing DNA in our DNA. Um, and then an advanced microscopy. It's all about developing technologies, uh, to look at things with advanced microscopes and the little technologies to marry computation on microscope. So, um, the scientists said the agenda and the platforms we just serve their needs, support their needs, and hopefully develop technologies that help them do their experiments better, faster, or allow them to the experiment that they couldn't do in any other way before. Um And so with cove, it because we have that very strong group of scientists that work on. I have been working on infectious disease before, and especially in viruses, we've been able to very quickly pivot to working on that s O, for example, my team was able to build pretty quickly a machine to automatically purified proteins, and it's being used to purify all these different important proteins in the cove. It virus the SARS cov to virus on Dwyer, sending some of those purified proteins all over the world. Two scientists that are researching the virus and trying to figure out how to develop vaccines, understand how the virus affects the body and all that. So some of the machines we built are having a very direct impact on this. Um, Also for the copy testing lab, we were able to very quickly develop some very simple machines that allowed the lab to function sort of faster and more efficiently. Sort of had a little bit of automation in places where we couldn't find commercial machines that would do it. >>Um, God s o mat. I mean, you gotta be listening to this in thinking about, Okay? Some. Someday your students are gonna be working at organizations like Like like Bio Hub and Silver Side. And you know, a lot of young people that just have I don't know about you guys, but like my kids, they're really passionate about changing the world. You know, there's way more important than, you know, the financial angles and that z e I gotta believe you're seeing that you're right in the front lines there. >>Really? Um, in fact, when I started the curriculum six or seven years ago, one of the first bits of feedback I got from my students is they said Okay, this is a lot of fun. So I had my students designing projects and programming microcontrollers raspberry, PiS and order We nose and things like that. The first bit of feedback I got from students was they said Okay, when do we get to impact the world? I've heard engineering is about making the world a better place, and robots are fun and all, but, you know, where is the real impact? And so, um do Yeah, thanks to the guidance of my students, I'm baking that Maurin. Now I'm like Day one of engineering one. We talk about how the things that the tools they're learning and the skills they're gaining eventually you know, very soon could be could be used to make the world a better place. >>You know, we all probably heard that famous line By Jeff Hammond Barker. The greatest minds of my generation are trying to figure out how to get people to click on ads. E. I think we're really generally generationally finally, at the point where you know young students and engineering and really you know it passionate about affecting society. I wanna get into the product, you know, side and understand how each of you are using on shape and and the value that that it brings. Maybe Raphael, you could start how long you've been using it. You know, what's your experience with it? Let's let's start there. >>I begin for about two years, and I switched to it with some trepidation. You know, I was used to always using the traditional product that you have to install on your computer, that everybody uses that. So I was kind of locked into that, but I started being very frustrated with the way it worked, um, and decided to give on ship chance. Which reputation? Because any change always, you know, causes anxiety. But very quickly my engineers started loving it. Uh, just because it's it's first of all, the learning curve wasn't very difficult at all. You can transfer from one from the traditional product to entree very quickly and easily. You can learn all the concepts very, very fast. It has all the functionality that we needed, and and what's best is that it allows to do things that we couldn't do before or we couldn't do easily. Um, now we can access the our cat documents from anywhere in the world. Um, so when we're in the lab fabricating something or testing a machine, any computer we have next to us or a tablet or on iPhone, we can pull it up and look at the cad and check things or make changes that something that couldn't do before because before you had to pay for every installation off the software for the computer, and I couldn't afford to have 20 installations to have some computers with the cat ready to use them like once every six months would have been very inefficient. So we love that part. And the collaboration features are fantastic. Especially now with Kobe, that we have to have all the remote meetings, eyes fantastic, that you can have another person drive the cad while the whole team is watching that person change the model and do things and point to things that is absolutely revolutionary. We love it. The fact that you have very, very sophisticated version control before it was always a challenge asking people, please, if you create anniversary and apart, how do we name it so that people find it? And then you end up with all these collection of files with names that nobody remembers, what they are, the person left and now nobody knows which version is the right one m s with on shape on the version ING system it has, and the fact that you can go back in history off the document and go back to previous version so easily and then go back to the press and version and explore the history of the part that is truly, um, just world changing for us, that we can do that so easily on for me as a manager to manage this collection of information that is critical for our operations. It makes it so much easier because everything is in one place. I don't have to worry about file servers that go down that I have to administer that have to have I t taken care off that have to figure how to keep access to people to those servers when they're at home. And they need a virtual private network and all of that mess disappears. I just simply give give a personal account on shape. And then, magically, they have access to everything in the way I want. And we can manage the lower documents and everything in a way, that is absolutely fantastic. >>Rafael, what was your what? What were some of the concerns you had mentioned? You had some trepidation. Was it a performance? Was it security? You know, some of the traditional cloud stuff and I'm curious as to how How whether any of those act manifested were they really that you had to manage? What were your concerns? >>Look, the main concern is how long is it going to take for everybody in the team? to learn to use the system like it and buy into it because I don't want to have my engineers using tools against their will write. I want everybody to be happy because that's how they're productive. They're happy and they enjoyed the tools they have. That was my main concern. I was a little bit worried about the whole concept of not having the files in a place where I couldn't quote unquote seat in some serving on site, but that that's kind of an outdated concept, right? So that took a little bit of a mind shift. But very quickly. Then I started thinking, Look, I have a lot of documents on Google Drive like I don't worry about that. Why would I worry about my cat on on shape? Right is the same thing. So I just needed to sort of put things in perspective that way. Um, the other, um, you know, their concern was the learning curve right is like how is he will be for everybody to and for me to learn it on whether it had all of the features that we needed and there were a few features that I actually discussed with, um uh, Cody at on shape on. They were actually awesome about using their scripting language in on shape to sort of mimic some of the features of the old cat, uh, in on shaped in a way that actually works even better than the old system. So it was It was amazing. Yeah. >>Great. Thank you for that, Phillip. What's your experience been? Maybe you could take us through your journey with on shape? >>Sure. So we've been we've been using on shaped Silver Side for coming up on about four years now, and we love it. We're very happy with it. We have a very modular product line, so and we make anything from detectors that would go into backpacks? Two vehicles, two very large things that a shipping container would go through and saw. Excuse me. Shape helps us to track and collaborate faster on the design, have multiple people working a same time on a project. And it also helps us to figure out if somebody else comes to us and say, Hey, I want something new. How we congrats modules from things that we already have. Put them together and then keep track of the design development and the different branches and ideas that we have, how they all fit together. A za design comes together and it's just been fantastic from a mechanical engineering background. I will also say that having used a number of different systems and solid works was the greatest thing since sliced bread. Before I got using on shape, I went, Wow, this is amazing. And I really don't want to design in any other platform after after getting on Lee a little bit familiar with it. >>You know, it's funny, right? I will have the speed of technology progression. I was explaining to some young guns the other day how e used to have a daytime er and that was my life. And if I lost that day, timer, I was dead. And I don't know how we weigh existed without, you know, Google Maps. Eso did we get anywhere? I don't know, but, uh, but so So, Matt, you know, it's interesting to think about, um, you know, some of the concerns that Raphael brought up, you hear? For instance, you know, all the time. Wow. You know, I get my Amazon bill at the end of the month It's through the roof in. But the reality is that Yeah, well, maybe you are doing more, but you're doing things that you couldn't have done before. And I think about your experience in teaching and educating. I mean, you so much more limited in terms of the resource is that you would have had to be able to educate people. So what's your experience been with With on shape and what is it enabled? >>Um, yeah, it was actually talking before we went with on shape. We had a previous CAD program and I was talking to my vendor about it, and he let me know that we were actually one of the biggest CAD shops in the state. Because if you think about it a really big program, you know, really big company might employ 5, 10, 15, 20 cad guys, right? I mean, when I worked for a large defense contractor, I think there were probably 20 of us as the cad guys. I now have about 300 students doing cat. So there's probably more students with more hours of cat under their belt in my building than there were when I worked for the big defense contractor. Um, but like you mentioned, uh, probably our biggest hurdle is just re sources. And so we want We want one of things I've always prided myself and trying to do in this programs provide students with access two tools and skills that they're going to see either in college or in the real world. So it's one of the reason we went with a big professional cad program. There are, you know, sort of k 12 oriented software and programs and things. But, you know, I want my kids coding and python and using slack and using professional type of tools on DSO when it comes to cat. That's just that that was a really hurt. I mean, you know, you could spend $30,000 on one seat of, you know, professional level cad program, and then you need a $30,000 computer to run it on if you're doing a heavy assemblies, Um, and so one of my dreams and it was always just a crazy dream. And I was the way I would always pitcher in my school system and say someday I'm gonna have a kid on a school issued chromebook in subsidized housing on public WiFi doing professional level bad and that that was a crazy statement until a couple of years ago. So we're really excited that I literally and, you know, march in, um, you said the forced march the forced march into, you know, modernity, March 13th kids sitting in my engineering lab that we spent a lot of money on doing. Cad March 14th. Those kids were at home on their school shoot chromebooks on public WiFi, uh, keeping their designs going and collaborating. And then, yeah, I could go on and on about some of the things you know, the features that we've learned since then they're even better. So it's not like this is some inferior, diminished version of the cat. And there's so much about it, E >>wanna I wanna ask you that I may be over my skis on this, but we're seeing we're starting to see the early days of the democratization of CAD and product design. It is the the citizen engineer. I mean, maybe insulting to the engineers in the room, but but is that we're beginning to see that >>I have to believe that everything moves into the cloud. Part of that is democratization that I don't need. I can whether you know, I think artists, you know, I could have a music studio in my basement with a nice enough software package. And Aiken, I could be a professional for now. My wife's a photographer. I'm not allowed to say that I could be a professional photographer with, you know, some cloud based software. And so, yeah, I do think that's part of what we're seeing is more and more technology is moving to the cloud >>Philip or Rafael anything. Your dad, >>I think I mean yeah, that that that combination of cloud based cat and then three D printing that is becoming more and more affordable on ubiquitous It's truly transformative, and I think for education is fantastic. I wish when I was a kid I had the opportunity to play with those kinds of things because I was always the late things. But, you know, the in a very primitive way. So, um, I think there's a dream for kids Thio to be able to do this. And, um, yeah, there's so many other technologies coming on, like Arduino and all of these electronic things that live. Kids play at home very cheaply with things that back in my day would have been unthinkable. >>So we know there's a go ahead. Philip Way >>had a pandemic and silver site moved to a new manufacturing facility this year. I was just on the shop floor, talking with contractors, standing 6 ft apart, pointing at things. But through it all, our CAD system was completely unruffled. Nothing stopped in our development work. Nothing stopped in our support for existing systems in the field. We didn't have to think about it. We had other server issues, but none with our, you know, engineering cad, platform and product development and support world right ahead, which was cool, but also a That's point. I think it's just really cool what you're doing with the kids. The most interesting secondary and college level engineering work that I did was project based. It's an important problem to the world. Go solve it and that is what we do here. That is what my entire career has been. And I'm super excited to see See what your students are gonna be doing, uh, in there home classrooms on their chromebooks now and what they do. Building on that. >>Yeah, I'm super excited to see your kids coming out of college with engineering degrees because yeah, I think that project based experience is so much better than just sitting in a classroom, taking notes and doing math problems on. And I think he will give the kids a much better flavor What engineering is really about. Think a lot of kids get turned off by engineering because they think it's kind of dry because it's just about the math for some very abstract abstract concept, and they are there. But I think the most important thing is just that. Hands on a building and the creativity off, making things that you can touch that you can see that you can see functioning. >>Great. So you know, we all know the relentless pace of technology progression. So when you think about when you're sitting down with the folks that on shape and there the customer advisor for one of the things that you want on shape to do that it doesn't do today >>I could start by saying, I just love some of the things that does do because it's such a modern platform and I think some of these, uh, some some platforms that have a lot of legacy and a lot of history behind them. I think we're dragging some of that behind them. So it's cool to see a platform that seemed to be developed in a modern era. And so that's, you know, it is the Google docks. And so the fact that collaboration and version ing and link sharing is, and, like, platform agnostic abilities the fact that that seems to be just built into the nature of the thing so far, that's super exciting as far as things that it to go from there, Um, I don't know. >>Other than price, >>you can't say I >>can't say lower price. >>Yeah, so far on a PTC s that worked with us. Really well, so I'm not complaining. There. You there? >>Yeah. Yeah. No Gaps, guys. Whitespace, Come on. >>We've been really enjoying the three week update Cadence. You know, there's a new version every three weeks and we don't have to install it. We just get all the latest and greatest goodies. One of the trends that we've been following and enjoying is the the help with a revision management and release work flows. Um, and I know that there's more than on shape is working on that we're very excited for, because that's a big important part about making real hardware and supporting it in the field. Um, something that was cool. They just integrated Cem markup capability In the last release that took, we were doing that anyway, but we were doing it outside of on shapes, and now we get to streamline our workflow and put it in the CAD system where we're making those changes anyway, when we're reviewing drawings and doing this kind of collaboration. And so I think from our perspective, we continue to look forward toa further progress on that. There's a lot of capability in the cloud that I think they're just kind of scratching the surface on you. >>I would. I mean, you're you're asking to knit. Pick. I would say one of the things that I would like to see is is faster regeneration speed. There are a few times with comics necessities that regenerating the document takes a little longer than I would like to. It's not a serious issue, but anyway, I'm being spoiled, >>you know. That's good. I've been doing this a long time and I like toe Ask that question of practitioners and to me, it it's a signal like when you're nit picking and that you're struggling to knit. Pick that to me is a sign of a successful product. And And I wonder, I don't know, uh, have the deep dive into the architecture, But are things like alternative processors? You're seeing them hit the market in a big way. Uh, you know, maybe a helping address the challenge, But I'm gonna ask you the big, chewy question now, then would maybe go to some audience questions when you think about the world's biggest problems. I mean, we're global pandemics. Obviously top of mind. You think about nutrition, you know, feeding the global community. We've actually done a pretty good job of that. But it's not necessarily with the greatest nutrition climate change, alternative energy, the economic divides. You've got geopolitical threats and social unrest. Health care is a continuing problem. What's your vision for changing the world and how product innovation for good can be applied to some of the the problems that that you all are passionate about? Big question. But who wants toe start >>not biased. But for years I've been saying that if you want to solve the economy, the environment, uh, global unrest, pandemics education is the case If you wanna if you want to, um, make progress in those in those realms, I think funding funding education is probably gonna pay off pretty well. >>Absolutely. And I think stem is key to that. I mean, all of the, ah lot of the well being that we have today and then industrialized countries, thanks to science and technology, right, improvements in health care, improvements in communication, transportation, air conditioning. Um, every aspect of life is touched by science and technology. So I think having more kids studying and understanding that is absolutely key. Yeah, I agree, >>Philip, you got anything they had? >>I think there's some big technical problems in the world today, Raphael and ourselves there certainly working on a couple of them. Think they're also collaboration problems and getting everybody doing ableto pull together instead of pulling, pulling separately and to be able to spur the idea is onwards. So that's where I think the education side is really exciting. What Matt is doing and and it just kind of collaboration in general when we could do provide tools to help people do good work? Uh, that is, I think, valuable. >>Yeah, I think that's a very good point. And along those lines, we have some projects that are about creating very low cost instruments for low research settings places in Africa, Southeast Asia, South America so that they can do, um, um, biomedical research that it's difficult to do in those place because they don't have the money to buy the fancy lab machines that cost $30,000 an hour. Um, so we're trying to sort of democratize some of those instruments. And I think thanks to tools like Kahn shaped and is easier, for example, to have a conversation with somebody in Africa and show them the design that we have and discuss the details of it with them. Andi, that's amazing. Right? To have somebody you know, 10 time zones away, Um, looking really life in real time with you about your design and discussing the details or teaching them how to build a machine. Right? Because, um, you know, they have a three d printer. You can you just give them the design and say, like, you build it yourself, uh, even cheaper than and, you know, also billing and shipping it there. Um, so all that that that aspect of it is also so super important, I think, for any of these efforts to improve, um, some of the hardest part was in the world from climate change. Do you say, as you say, poverty, nutrition issues? Um, you know, availability of water. You have that project at about finding water. Um, if we can also help deploy technologies that teach people remotely how to create their own technologies or how to build their own systems that will help them solve those forms locally. I think that's very powerful. >>Yeah, that point about education is right on. I think some people in the audience may be familiar with the work of Erik Brynjolfsson and Andrew McAfee, the second machine age where they sort of put forth the premise that, uh, is it laid it out. Look, for the first time in history, machines air replacing humans from a cognitive perspective. Machines have always replaced humans, but that's gonna have an impact on jobs. But the answer is not toe protect the past from the future. Uh, the answer is education and public policy. That really supports that. So I couldn't agree more. I think it's a really great point. Um, we have We do have some questions from the audience. If if we can. If I can ask you guys, um, you know, this one kind of stands out. How do you see artificial intelligence? I was just talking about machine intelligence. Um, how do you see that? Impacting the design space guys trying to infuse a I into your product development. What can you tell me? >>Um, absolutely. Like, we're using AI for some things, including some of these very low cost instruments that will hopefully help us diagnose certain diseases, especially this is that are very prevalent in the Third World. Um, and some of those diagnostics are these days done by thes armies of technicians that are trained to look under the microscope. But, um, that's a very slow process. Is very error prone and having machine learning systems that can, to the same diagnosis faster, cheaper and also little machines that can be taken to very remote places to these villages that have no access to a fancy microscope to look at a sample from a patient that's very powerful, and I we don't do this. But I have read quite a bit about how certain places air, using a Tribune attorneys to actually help them optimize designs for parts. So you get these very interesting looking parts that you would have never thought off. A person would have never thought off, but that are incredibly light ink earlier strong and I have all sort of properties that are interesting thanks to artificial intelligence machine learning in particular, >>yet another, uh, advantage you get when when your work is in the cloud I've seen. I mean, there's just so many applications that so if the radiology scan is in the cloud and the radiologist is goes to bed at night, radiologist could come in in the morning and and say, Oh, the machine while you were sleeping was using artificial intelligence to scan these 40,000 images. And here's the five that we picked out that we think you should take a closer look at or like Raphael said. I can design my part. My, my, my, my, my you know, mount or bracket or whatever and go to sleep. And then I wake up in the morning. The machine has improved. It for me has made it strider strider stronger and lighter. Um And so just when your when your work is in the cloud, that's just that's a really cool advantage that you get that you can have machines doing some of your design work for you. >>Yeah, we've been watching, uh, you know, this week is this month, I guess is aws re invent and it's just amazing to see how much effort is coming around machine learning machine intelligence. You know, Amazon has sage maker Google's got, you know, embedded you no ML and big query. Certainly Microsoft with Azure is doing tons of stuff and machine learning. I think the point there is that that these things will be infused in tow R and D and in tow software products by the vendor community. And you all will apply that to your business and and build value through the unique data that your collecting you know, in your ecosystems. And and that's how you add value. You don't have to be necessarily, you know, developers of artificial intelligence, but you have to be practitioners to apply that. Does that make sense to you, Philip? >>Yeah, absolutely. And I think your point about value is really well chosen. We see AI involved from the physics simulations all the way up to interpreting radiation data, and that's where the value question, I think, is really important because it's is the output of the AI giving helpful information that the people that need to be looking at it. So if it's curating a serious of radiation alert, saying, Hey, like these are the anomalies you need to look at eyes it, doing that in a way that's going to help a good response on. In some cases, the II is only as good as the people. That sort of gave it a direction and turn it loose. And you want to make sure that you don't have biases or things like that underlying your AI that air going to result in, uh in less than helpful outcomes coming from it. So we spend quite a lot of time thinking about how do we provide the right outcomes to people who are who are relying on our systems? >>That's a great point, right? Humans, air biased and humans build models, so models are inherently biased. But then software is hitting the market. That's gonna help us identify those biases and help us, you know? Of course. Correct. So we're entering Cem some very exciting times, guys. Great conversation. I can't thank you enough for spending the time with us and sharing with our audience the innovations that you're bringing to help the world. So thanks again. >>Thank you so much. >>Thank you. >>Okay. You're welcome. Okay. When we come back, John McElheny is gonna join me. He's on shape. Co founder. And he's currently the VP of strategy at PTC. He's gonna join the program. We're gonna take a look at what's next and product innovation. I'm Dave Volonte and you're watching innovation for good on the Cube, the global leader. Digital technology event coverage. We'll be right back

Published Date : Dec 10 2020

SUMMARY :

Brought to you by on shape. and his team are educating students in the use of modern engineering tools and techniques. Okay, let me ask each of you because you're all doing such interesting and compelling San Francisco, Stanford University and the University California Berkeley on. in this edition was launched five years ago. was announced at the end of 2016, and we actually started operations in the beginning of 2017, I think at the end of it all, we were able to test about 100 on the road, 150,000 Now, Now, Philip, you What you do is mind melting. can use neutrons with some pretty cool physics to find water so you can do things like but All right, so it's OK, so it's It's much more than you know, whatever fighting terrorism, You do both Zito shares. kind of scaling the brain power for for the future. One of my goals from the outside was to be a completely I mean, you know, Cuba's. And so that's one of the reasons we keep pushing back. And I think in many ways, the products that you build, you know, our similar I may not know they're there, trying to make sure things were going well in keeping you safe that you may or may not be aware of. And I think, you know, with this whole trend toward digit, I call it the forced march to digital. machines that allowed the lab to function sort of faster and more efficiently. You know, there's way more important than, you know, the financial angles and robots are fun and all, but, you know, where is the real impact? I wanna get into the product, you know, side and understand that person change the model and do things and point to things that is absolutely revolutionary. You know, some of the traditional cloud stuff and I'm curious as to how How Um, the other, um, you know, their concern was the learning curve right is like how is he will be Maybe you could take us through your journey with And I really don't want to design in any other platform after And I don't know how we weigh existed without, you know, I mean, you know, you could spend $30,000 on one seat of, I mean, maybe insulting to the engineers in the room, but but is that we're I can whether you know, I think artists, you know, Philip or Rafael anything. But, you know, So we know there's a go ahead. you know, engineering cad, platform and product development and support world right ahead, Hands on a building and the creativity off, making things that you can touch that you can see that one of the things that you want on shape to do that it doesn't do today And so that's, you know, it is the Google docks. Yeah, so far on a PTC s that worked with us. Whitespace, Come on. There's a lot of capability in the cloud that I mean, you're you're asking to knit. maybe a helping address the challenge, But I'm gonna ask you the big, chewy question now, pandemics education is the case If you wanna if you want to, of the well being that we have today and then industrialized countries, thanks to science and technology, and it just kind of collaboration in general when we could do provide And I think thanks to tools like Kahn shaped and is easier, I think some people in the audience may be familiar with the work of Erik Brynjolfsson and I have all sort of properties that are interesting thanks to artificial intelligence machine learning And here's the five that we picked out that we think you should take a closer look at or like Raphael You don't have to be necessarily, you know, developers of artificial intelligence, And you want to make sure that you don't have biases or things like that I can't thank you enough for spending the time with us and sharing And he's currently the VP of strategy at PTC.

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Tres Vance, Red Hat | AWS re:Invent 2020 Public Sector Day


 

>>from around the globe. It's the Cube with digital coverage of AWS reinvent 2020 Special coverage sponsored by AWS Worldwide Public sector Welcome back to the cubes coverage. This is the Cube virtual in our coverage of AWS reinvent with special coverage of the worldwide public sector day. I'm your host, John Firrea. We are the Cube, and I'm joined by Trayvon's hyper scaler partner. Leave with Red Hat. Trey, Welcome to the Cube. >>Thank you. Great to be here, John. Very happy to be at my first virtual reinvent, but probably my third in a row reinvented itself. >>You know, it's super exciting and usually were in person, as you mentioned. But the Cube virtual your virtual. We gotta do it virtual this year, but the game is still the same. It's about learning is about getting updates on what's relevant for customers with the pandemic. A lot of things have been highlighted, and this has been the big fun of reinvent because you mentioned three years. This is our eighth year. We've been there every year since the since the except for the first year, but you just look at the growth right, but it's still the same cadence of more news, more announcements, more higher level services, you know, with with open shift We've been following that with kubernetes and containers Service meshes. You're seeing micro services. All this coming together around open source and public sector is the main benefit of that. Right now, if you look at most interviews that I've done, the mandate for change in public sector is multifold in every vertical education to military, right. So So there's a need to get off your butt and get going with cloud if you're in public sector, um, tell us more about Red hat and the partnership around public sector, because I think that's really what we want to dig into. >>Absolutely. And there definitely have been, uh, changes this year that have inspired innovation. Uh, Red hat native us have been on a path for innovation for quite a while. Red hat in working with the open source community and taking an iterative approach to what we call upstream first, which is essentially, uh, to develop, uh, in the open source communities to mature those into enterprise grade products and then thio iterative Lee, take those findings back to the open source community. So Red Hat and eight of us have had a long history of collaboration. Starting all the way back in 2007 with Red Hat Enterprise Linux being available within the AWS console continue on to things like AWS Quick starts, which are reference architectures for how to deploy products that you're managing yourself on then, More recently, recent being the last say, four years, Uh, Thio offer a open shift managed service within a W s. And now continuing that with a joint offering that's gonna be forthcoming. That's the Red had open shift service on AWS, which will be the first native offering and joint offering with a W s by A by a third party such as ourselves. So there's a history of innovation there in a history of collaboration, and I think we'll talk a little bit later on in the interview specifically about how that relates to public sector and their unique needs. >>Yeah, well, let's just get in there. What are the some of the unique needs? Because there's value in your partnership with AWS. You laid out a bunch of those services, so certainly there's customers that are in need. What specific requirements are there. Can you tell us how Red Hat and A W s work together to meet these challenges? >>Sure. So the public sector group is composed of many organizations and agencies both. When I think of public sector, I think of the federal civilian space. I think about the D. O. D uh, the state and local and education. All of those elements of public sector have different needs. But there are some standards that are very pervasive in the public sector, things like Phipps and how you articulate your compliance with particular validated cryptographic modules or with how you express a control statement using something like the uh minus 853 which is critically important for cloud service offerings. And so those are some of the things that Red Hat native us have a heritage of working together on also providing deep explanations for those organizations and their mission so that they can comfortably move into the cloud, do digital transformation by taking applications that maybe on Prem today and having the confidence to move those into the cloud with security and compliance at the forefront. So when I think about the overall mission of government and then the threats to that mission, whether they be state actors, you know, individuals there are serious. They're serious solutions that have been developed both in the open source community to provide greater visibility into security. And there are things that the government has done to kind of create frameworks for compliance. And those are things that we work with, uh, in the open. So we have, ah, process that we call Compliance is code which can be found both inside of repositories like git Hub. But also on our website, where we articulate how our products actually work with those compliance frameworks, uh, the cryptographic a while authorizations and some of the certifications for technology that the government's put forward. >>So if it's compliance, is code like infrastructure is code, which is Dev Ops. What do you call it? Gov. Dev Ops or Gove ops Compliant ops. It's kind of get a little Dev ops vibe there. I mean, this is a really real question. I mean, you're talking about making compliance, automated. This is what Dev ops is all about, right? And this is this is kind of where it's going. How do you how do you expand more on that? Take a minute to explain. >>Sure. So it's a red hat. Over the last 20 plus years has been doing things that are now called Dev Ops or Dev SEC ops any number of combinations of those words. But the reality is that we've worked in in things like small teams. We've worked to make things like micro services, where you have a very well defined and discreet service that could be scaled up and then that's been incorporated into our products. But not only that, we release those things back Thio the open source community to make the broader Linux platform, for example, the broader kubernetes platform to make those things, uh stronger onto also get more visibility to some of those security items. So that there is a level of trust that you can have in the software supply chain is being created not only with ease, but the things that the customers of building based on these solutions. >>Yeah, that's a good point. Trust and all that compliance is, too. But also when you have that trust, now you have a product you wanna actually deploy it or have customers consume it. Um, it hasn't always been easy trade and cover. You got Fed ramp. I mean, I talked to Teresa cross about this all the time at a W s. You know, there's all kinds of, you know, things. You got hoops you gotta jump through. How are you guys making that? Easier, Because again, that's another concern you got. You guys got a great channel. You got the upstream. First, you've got the open source. Um, you know, enterprises certainly do great. And now you're doing great in public sector. How you guys making it easier for partners to on Ram Pinto. All these Fed programs? >>Yeah. So what I think about the application transformation that organizations are going through we have, especially in the open shift environment. We have what we call the operator framework, which allows operational knowledge to be used as code on. That's gonna be a kind of a running theme for us, but to be able to do these things as code, uh, whether it's things like our compliance operator, which allow you to do testing of a production environment, uh, testing of operational elements of your infrastructure to be able to test them for compliance is Phipps enabled our cryptographic libraries being used, and at what levels are they being used by simply the operating system where they're being used in the kubernetes environment? Are they even being used toe access AWS services? So one of the big things that is important for redhead customers that are moving into the cloud is the depth at which we can leverage the cloud provider services such as the AWS services, but also bring new application services that the customer may be familiar with on Prem, bring those into the environment and then be able to test. So you trust. But you verify on you provide that visibility and ultimately that accountability to the customer that is interested in using your solution in the cloud. And that's what one of those success criterias is gonna bay. >>Yeah, and speed to is a big theme. We're hearing speed agility. I mean, Julie has been talked about all time with Dev ops deficit cops, and you know all these ops automation, but speed deployment. This brings up to the point about we kind of teed up a little bit of the top of the interview, but there's been a big year for disruption, pandemic uncertainty, polarized political environment. Geopolitical. You got stuff in space congestion contention. There you got the edge of the network exploding. So we all new paradigm shifting going on everywhere, right? So, you know, and all the all the turmoil pandemic specifically has been driving a lot of change. How has all this disruption accelerated the public sector cloud journey? Because we were talking earlier, You know, the public sector and didn't have a big I T budget that was never super funded. Like enterprises, they're not flush with cash on board. The motivation was to kind of go slow. Not anymore. Sure anymore, >>I think. Ah, lot of organizations have drawn inspiration from those factors, right? So you have these factors that say that you have a limited budget on that necessity brings out the innovation right, And the especially for government organizations, the the the spirit of the innovation is something that runs deep in the culture. And when faced with those kinds of things, they actually rise to the occasion. And so I think about things like the US Navy's compiled to combat 24 program which were part of and that program is leveraging things like automation, dep, SEC ops and the agile methods to create new capabilities and new software on, as the program name says, it's compiled to combat in 24 hours. So the idea is that you can have software that is created a new capability deployed and in theater, uh, within a short period of time. That's very agile, and it's also ah, very innovative thing, and that's all leveraging red hats portfolio of products. But it's also their vision that and their methodology to actually bring that toe life. So we're very fortunate and very glad to be a part of that and continue to iterating that that way. >>It's nice to be on the road map of the product requirements that are needed now. They're never because the speed is super important and the role of data and all the things that you're doing and open source drives that trade Great to have you on sharing your insight. What? Just a personal question. Hyper scale partner leaders, your title. What does that mean? It means you're going to hyper scales. You're hyper scale who your partner is. Just take a minute to explain what you do it. It's fascinating. It >>definitely means that I'm hyper scale 100% thea Other thing It means we view the cloud service providers as hyper scale er's right. They have capacity on demand pay As you go this very elastic nature to what they do, they offer infrastructure a za service that you can then use for the foundations of your solutions. So as a hyper scale partner leader, what I do is I worked very closely with the AWS team. I actually super long story short. I came from a W S after spending about three years there, so understand it pretty well on, uh, in this particular case, I am working with them to bring the whole portfolio of red hat products, uh, not only onto the cloud for customers to consume in a self directed manner, but also as we build out more of these managed services across application services A i m l A Z you mentioned with things like co vid, uh, there are discrete examples of things like business process, management decision making, that air used in hospitals and inside of, uh, places within the government. You know, uh, that are really wrestling with these decisions. So I'm very pleased with, you know, the relationship that we have with a W s. They're great partner. It's a great opportunity to talk. Especially now it reinvent So these are all really good things and really excited Thio be the hyper scale partner leader. >>That's great that you have that they had the DNA from the best. You know how to do the working backwards stuff. You know, the cultures, both technical cultures. So very customer centric. So nice fit. Thank you for sharing that. And thanks for the insight into, uh, reinvent and red hat. Thank you. >>All right, that was great to be here and look forward to learning a lot. This reinvent >>great. We'll see on the interwebs throughout the next couple of weeks. Trayvon's hyper scale partner manager Really putting in the cloud to Red Hat and customers and public sector. This is our special coverage of the public sector day here at reinvent and ongoing coverage Cube virtual throughout the next couple weeks. John, for your host. Thanks for watching. Yeah,

Published Date : Dec 9 2020

SUMMARY :

This is the Cube virtual in our coverage of AWS reinvent with special Very happy to be at my first virtual So So there's a need to get off your butt and get going with cloud if you're in public sector, the AWS console continue on to things like AWS What are the some of the unique needs? and having the confidence to move those into the cloud with security and compliance at How do you how do you expand more on that? of trust that you can have in the software supply chain is being created I talked to Teresa cross about this all the time at a W s. You know, there's all kinds of, you know, customers that are moving into the cloud is the depth at which we can leverage the Yeah, and speed to is a big theme. So the idea is that you can have software that is created a new capability Just take a minute to explain what you do it. you know, the relationship that we have with a W s. They're great partner. That's great that you have that they had the DNA from the best. All right, that was great to be here and look forward to learning a lot. manager Really putting in the cloud to Red Hat and customers and public sector.

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Roger Barga, AWS | AWS re:Invent 2020


 

>>from around the globe. It's the Cube with digital coverage of AWS reinvent 2020 sponsored by Intel and AWS. Yeah, husband. Welcome back to the cubes. Live coverage of AWS reinvent 2020. We're not in person this year. We're virtual This is the Cube Virtual. I'm John for your host of the Cube. Roger Barker, the General Manager AWS Robotics and Autonomous Service. And a lot of other cool stuff was on last year. Always. Speed Racer. You got the machines. Now you have real time Robotics hitting, hitting seen Andy Jassy laid out a huge vision and and data points and announcements around Industrial this I o t it's kind of coming together. Roger, great to see you. And thanks for coming on. I want to dig in and get your perspective. Thanks for joining the Cube. >>Good to be here with you again today. >>Alright, so give us your take on the announcements yesterday and how that relates to the work that you're doing on the robotic side at a w s. And where where does this go from? You know, fun to real world to societal impact. Take us through. What? You how you see that vision? >>Yeah, sure. So we continue to see the story of how processing is moving to the edge and cloud services, or augmenting that processing at the edge with unique and new services. And he talked about five new industrial machine learning services yesterday, which are very relevant to exactly what we're trying to do with AWS robot maker. Um, a couple of them monitor on, which is for equipment monitoring for anomalies. And it's a whole solution, from an edge device to a gateway to a service. But we also heard about look out for equipment, which is if a customer already has their own censors. It's a service that can actually back up that that sensor on their on the device to actually get identify anomalies or potential failures. And we saw look out for video, which allows customers to actually use their camera and and build a service to detect anomalies and potential failures. When A. W s robot maker, we have Ross Cloud Service extensions, which allow developers to connect their robot to these services and so increasingly, that combination of being able to put sensors and processing at the edge, connecting it back with the cloud where you could do intelligent processing and understand what's going on out in the environment. So those were exciting announcements. And that story is going to continue to unfold with new services. New sensors we can put on our robots to again intelligently process the data and control these robots and industrial settings. >>You know, this brings up a great point. And, you know, I wasn't kidding. Was saying fun to real world. I mean, this is what's happening. Um, the use cases air different. You look at you mentioned, um, you know, monitor on lookout. But those depend Panorama appliance. You had computer vision, machine learning. I mean, these are all new, cool, relevant use cases, but they're not like static. It's not like you're going to see them. Just one thing is like the edge has very diverse and sometimes mostly purpose built for the edge piece. So it's not like you could build a product. Okay, fits everywhere. Talk about that dynamic and why the robotics piece has to be agile. And what do you guys doing to make that workable? Because, you know, you want purpose built. The purpose built implies supply chain years. in advance. It implies slow and you know, how do you get the trust? How do you get the security? Take us through that, please. >>So to your point, um, no single service is going to solve all problems, which is why AWS has has released a number of just primitives. Just think about Kinesis video or Aiken. Stream my raw video from an edge device and build my own machine learning model in the cloud with sage maker that will process that. Or I could use recognition. So we give customers these basic building blocks. But we also think about working customer backward. What is the finished solution that we could give a customer that just works out of the box? And the new services we heard about we heard about yesterday were exactly in that latter category. Their purpose built. They're ready to be used or trained for developers to use and and with very little customization that necessary. Um, but the point is, is that is that these customers that are working these environments, the business questions change all the time, and so they need actually re program a robot on the fly, for example, with a new mission to address the new business need that just arose is a dynamic, which we've been very tuned into since we first started with a device robo maker. We have a feature for a fleet management, which allows a developer to choose any robot that's out in their fleet and take the software stack a new software stack tested in simulation and then redeploy it to that robot so it changes its mission. And this is a This is a dialogue we've been seeing coming up over the last year, where roboticists are starting to educate their company that a robot is a device that could be dynamically program. At any point in time, they contest their application and simulation while the robots out in the field verify it's gonna work correctly and simulation and then change the mission for that robot. Dynamically. One of my customers they're working with Woods Hole Institute is sending autonomous underwater robots out into the ocean to monitor wind farms, and they realized the mission may change may change based on what they find out. If the wind farm with the equipment with their autonomous robot, the robot itself may encounter an issue and that ability because they do have connective ity to change the mission dynamically. First Testament, of course, in simulation is completely changing the game for how they think about robots no longer a static program at once, and have to bring it back in the shop to re program it. It's now just this dynamic entity that could test and modify it any time. >>You know, I'm old enough to know how hard that really is to pull off. And this highlights really kind of how exciting this is, E. I mean, just think about the idea of hardware being dynamically updated with software in real time and or near real time with new stacks. I mean, just that's just unheard of, you know, because purpose built has always been kind of you. Lock it in, you deploy it. You send the tech out there this kind of break fixed kind of mindset. Let's changes everything, whether it's space or underwater. You've been seeing everything. It's software defined, software operated model, so I have to ask you First of all, that's super awesome. Anyway, what's this like for the new generation? Because Andy talked on stage and in in my one On one way I had with him. He talked about, um, and referring to land in some of these new things. There's a new generation of developer. So you gotta look at these young kids coming out of school to them. They don't understand what how hard this is. They just look at it as lingua frank with software defined stuff. So can you share some of the cutting edge things that are coming out of these new new the new talent or the new developers? Uh, I'm sure the creativity is off the charts. Can you share some cool, um, use cases? Share your perspective? >>Absolutely. I think there's a couple of interesting cases to look at. One is, you know, roboticists historically have thought about all the processing on the robot. And if you say cloud and cloud service, they just couldn't fathom that reality that all the processing has cannot has to be, you know, could be moved off of the robot. Now you're seeing developers who are looking at the cloud services that we're launching and our cloud service extensions, which give you a secure connection to the cloud from your robot. They're starting to realize they can actually move some of that processing off the robot that could lower the bomb or the building materials, the cost of the robot. And they can have this dynamic programming surface in the cloud that they can program and change the behavior of the robot. So that's a dialogue we've seen coming over the last couple years, that rethinking of where the software should live. What makes sense to run on the robot? And what should we push out to the cloud? Let alone the fact that if you're aggregating information from hundreds of robots, you can actually build machine learning models that actually identify mistakes a single robot might make across the fleet and actually use that insight to actually retrain the models. Push new applications down, pushing machine learning models down. That is a completely different mindset. It's almost like introducing distributed computing to roboticists that you actually think this fabric of robots and another, more recent trend we're seeing that were listening very closely to customers is the ability to use simulation and machine learning, specifically reinforcement. Learning for a robot actually try different tasks up because simulations have gotten so realistic with the physics engines and the rendering quality that is almost nearly realistic for a camera. The physics are actually real world physics, so that you can put a simulation of your robot into a three D simulated world and allow it to bumble around and make mistakes while trying to perform the task that you frankly don't know how to write the code for it so complex and through reinforcement, learning, giving rewards signals if it does something right or punishment or negative rewards signals. If it does something wrong, the machine learning algorithm will learn to perform navigation and manipulation tasks, which again the programmer simply didn't have to write a line of code for other than creating the right simulation in the right set of trials >>so that it's like reversing the debugging protocol. It's like, Hey, do the simulations. The code writes itself. Debug it on the front end. It rights itself rather than writing code, compiling it, debugging it, working through the use cases. I mean, it's pretty different. >>It is. It's really a new persona. When we started out, not only are you taking that roboticist persona and again introduced him to the cloud services and distributed computing what you're seeing machine learning scientists with robotics experience is actually rising. Is a new developer persona that we have to pay attention to him. We're talking to right now about what they what they need from our service. >>Well, Roger, I get I'm getting tight on time here. I want one final question before we break. How does someone get involved with Amazon? And I'll see you know, whether it's robotics and new areas like space, which is verging, there's a lot of action, a lot of interest. Um, how does someone engaged with Amazon to get involved, Whether I'm a student or whether I'm a professional, I want a code. What's what's the absolutely, >>absolutely, so certainly reinvent. We have several sessions that reinvent on AWS robo maker. Our team is there, presenting and talking about our road map and how people can get engaged. There is, of course, the remarks conference, which will be happening next year, hopefully to get engaged. Our team is active in the Ross Open Source Community and Ross Industrial, which is happening in Europe later in December but also happens in the Americas, where were present giving demos and getting hands on tutorials. We're also very active in the academic research in education arena. In fact, we just released open source curriculum that any developer could get access to on Get Hub for Robotics and Ross, as well as how to use robo maker that's freely available. Eso There's a number of touch points and, of course, I'd be welcome to a field. Any request for people to learn more or just engage with our team? >>Arthur Parker, general manager. It is robotics and also the Autonomous Systems Group at AWS Amazon Web services. Great stuff, and this is really awesome insight. Also, you know it za candy For the developers, it's the new generation of people who are going to get put their teeth into some new science and some new problems to solve. With software again, distributed computing meets robotics and hardware, and it's an opportunity to change the world literally. >>It is an exciting space. It's still Day one and robotics, and we look forward to seeing the car customers do with our service. >>Great stuff, of course. The Cube loves this country. Love robots. We love autonomous. We love space programming all this stuff, totally cutting edge cloud computing, changing the game at many levels with the digital transformation just a cube. Thanks for watching

Published Date : Dec 2 2020

SUMMARY :

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Thomas Henson and Chhandomay Mandal, Dell Technologies | Dell Technologies World 2020


 

>>from around the globe. It's the Cube with digital coverage of Dell Technologies. World Digital Experience Brought to You by Dell Technologies. >>Welcome to the Cubes Coverage of Dell Technologies World 2020. The Digital Experience. I'm Lisa Martin, and I'm pleased to welcome back a Cube alumni and a new Cube member to the program today. China. My Mondal is back with US Director of Solutions Marketing for Dell Technologies China. But it's great to see you at Dell Technologies world, even though we're very specially death. >>Happy to be back. Thank you, Lisa. >>And Thomas Henson is joining us for the first time. Global business development manager for a I and analytics. Thomas, Welcome to the Cube. >>I am excited to be here. It's my first virtual cube. >>Yeah, well, you better make it a good one. All right. I said we're talking about a I so so much has changed John to me. The last time I saw you were probably were sitting a lot closer together. So much has changed in the last 67 months, but a lot has changed with the adoption of Ai Thomas. Kick us off. What are some of the big things feeling ai adoption right now? >>Yeah, I >>would have to >>say the two biggest things right now or as we look at accelerated compute and by accelerated compute we're not just talking about the continuation of Moore's law, but how In Data Analytics, we're actually doing more processing now with GP use, which give us faster insights. And so now we have the ability to get quicker insights in jobs that may have taken, you know, taking weeks to months a song as we were measuring. And then the second portion is when we start to talk about the innovation going on in the software and framework world, right? So no longer do you have toe know C plus plus or a lower level language. You can actually do it in Python and even pull it off of Get Hub. And it's all part of that open source community. So we're seeing Mawr more folks in the field of data science and deep learning that can actually implement some code. And then we've got faster compute to be able to process that. >>Tell me, what are your thoughts? >>Think I want to add? Is the explosive growth off data on that's actually are fulfilling the AI adoption. Think off. Like all the devices we have, the i o t. On age devices are doing data are pumping data into the pipeline. Our high resolution satellite imagery, all social media generating data. No. All of this data are actually helping the adoption off a I because now we have very granular data tow our friend the AI model Make the AI models are much better. Besides, so the combination off both in, uh, data the power off Like GPU, power surfers are coupled with the inefficient in the eye after and tools helping off. Well, the AI growth that we're seeing today >>trying to make one of the things that we've known for a while now is that it's for a I to be valuable. It's about extracting value from that. Did it? You talked about the massive explosion and data, but yet we know for a long time we've been talking about AI for decades. Initiatives can fail. What can Dell Technologies do now to help companies have successfully I project? >>Yeah, eso As you were saying, Lisa, what we're seeing is the companies are trying to add up AI Technologies toe Dr Value and extract value from their data set. Now the way it needs to be framed is there is a business challenge that customers air trying to solve. The business challenge gets transformed into a data science problem. That data scientist is going toe work with the high technology, trained them on it. That data science problem gets to the data science solution on. Then it needs to be mapped to production deployment as a business solution. What happens? Ah, lot off. The time is the companies do not plan for output transition from all scale proof of concept that it a scientists are playing with, like a smaller set of data two, when it goes toe the large production deployment dealing with terabytes toe terabyte self data. Now that's where we come in. At their technologies, we have into end solutions for the, uh for the ai for pollution in the customers journeys starting from proof of concept to production. And it is all a seamless consular and very scalable. >>So if some of the challenges there are just starting with iterations. Thomas question for you as business development manager, those folks that John um I talked about the data scientists, the business. How are you helping them come together from the beginning so that when the POC is initiated, it actually can go on the right trajectory to be successful? >>No, that's a great point. And just to kind of build off of what Shonda my was talking about, You know, we call it that last mile, right? Like, Hey, I've got a great POC. How do I get into production? Well, if you have executive sponsorship and it's like, Hey, everybody was on board, but it's gonna take six months to a year. It's like, Whoa, you're gonna lose some momentum. So where we help our customers is, you know, by partnering with them to show them how to build, you know, from an i t. And infrastructure perspective what that ai architectural looks like, right? So we have multiple solutions around that, and at the end of the day, it's about just like Sean. Um, I was saying, You know, we may start off with a project that maybe it's only half a terabyte. Maybe it's 10 terabytes, but once you go into production, if it turns out to be three petabytes four petabytes. Nobody really, you know, has the infrastructure built unless they built on those solid practices. And that's where our solutions come in. So we can go from small scale laboratory all the way large scale production without having to move any of that data. Right? So, you know, at the heart of that is power scale and giving you that ability to scale your data and no more data migration so that you can handle one PC or multiple PCs as those models continue to improve as you start to move into production >>and I'm sticking with you 1st. 2nd 0, sorry. Trying to go ahead. >>So I was going to add that, uh, just like posthumous said right. So if you were a data scientist, you are working with this data science workstations, but getting the data from, uh, L M c our scales thes scale out platform and, uh, as it is growing from, you see two large kills production data can stay in place with the power scale platform. You can add notes, and it can grow to petabytes. And you can add in not just the workstations, but also our They'll power it, solve our switches building out our enter A I ready solutions are already solution for your production. Giving are very seamless experience from the data scientist with the i t. >>So China may will stick with you then. I'm curious to know in the last 6 to 7 months since 2020 has gone in a very different direction thing we all would have predicted our last Dell Technologies world together. What are you seeing? China. My in terms of acceleration or maybe different industries. What our customers needs, how they changed. I guess I should say in the in 2020. >>So in 2020 we're seeing the adoption off a I even more rapidly. Uh, if you think about customers ranging from like say, uh, media and entertainment industry toe, uh, the customer services off any organization to, uh the healthcare and life sciences with lots off genome analysts is going on in all of these places where we're dealing with large are datasets. We're seeing ah, lot off adoption foster processing off A. I R. Technologies, uh, giving with, say, the all the research that the's Biosciences organizations are happening. Uh, Thomas, I know like you are working with, like, a customer. So, uh, can you give us a little bit more example in there? >>Yes, one of the areas. You know, we're talking about 2021 of the things that we're seeing Mawr and Mawr is just the expansion of Just look at the need for customer support, right arm or folks working remotely their arm or folks that are learning remote. I know my child is going through virtual schools, So think about your I t organization and how Maney calls you're having now to expand. And so this is a great area where we're starting to see innovation within a I and model building to be ableto have you know, let's call it, you know, the next generation of chatbots rights. You can actually build these models off the data toe, augment those soup sports systems >>because you >>have two choices, right? You can either. You know, you you can either expand out your call center right for for we're not sure how long or you can use AI and analytics to help augment to help maybe answer some of those first baseline questions. The great thing about customers who are choosing power scale and Dell Technologies. Their partner is they already have. The resource is to be able to hold on to that data That's gonna help them train those models to help. >>So, Thomas, whenever we're talking about data, the explosions it brings to mind compliance. Protection, security. We've seen ransom where really skyrocket in 2020. Just you know, the other week there was the VA was hit. Um, I think there was also a social media Facebook instagram ticktock, 235 million users because there was an unsecured cloud database. So that vector is expanding. How can you help customers? Customers accelerate their AI projects? Well, ensuring compliance and protection and security of that data. >>Really? That's the sweet spot for power scale. We're talking with customers, right? You know, built on one FS with all the security features in mind. And I, too, came from the analytics world. So I remember in the early days of Hadoop, where, you know, as a software developer, we didn't need security, right? We you know, we were doing researching stuff, but then when we took it to the customer and and we're pushing to production, But what about all the security features. We needed >>the same thing >>for artificial intelligence, right? We want toe. We want to make sure that we're putting those security features and compliance is in. And that's where you know, from from an AI architecture perspective, by starting with one FS is at the heart of that solution. You can know that you're protecting for you know, all the enterprise features that you need, whether it be from compliance, thio, data strategy, toe backup and recovery as well. >>So when we're talking about big data volumes Chanda, mind we have to talk about the hyper scale er's talk to us about, you know, they each offer azure A W s Google cloud hundreds of AI services. So how does DEL help customers use the public cloud the data that's created outside of it and use all of those use that the right AI services to extract that value? >>Yeah. Now, as you mentioned, all of these hyper scholars are they differentiate with our office is like a i m l r Deep Learning Technologies, right? And as our customer, you want toe leverage based off all the, uh, all the cloud has to offer and not stuck with one particular cloud provider. However, we're talking about terabytes off data, right? So if you are happy with what doing service A from cloud provider say Google what you want to move to take advantage off another surface off from Asia? It comes with a very high English p a migration risk on time it will take to move the data itself. Now that's not good, right? As the customer, we should be able to live for it. Best off breed our cloud services for AI and for that matter, for anything across the board. Now, how we help customers is you can have all of your data say, in a managed, uh, managed cloud service provider running on power scale. But then you can connect from this managed cloud service provider directly toe any off the hyper scholars. You can connect toe aws, azure, Google Cloud and even, like even, uh, the in place analytics that power scale offers you can run. Uh, those, uh I mean, run those clouds AI services directly on that data simultaneously from these three, and I'll add like one more thing, right? Thes keep learning. Technologies need GPU power solvers, right? and cloud even within like one cloud is not homogeneous environment. Like sometimes you'll find a US East has or gp part solvers. But like you are in the West and the same for other providers. No, with our still our technologies cloud power scale for multi cloud our scale is sitting outside off those hyper scholars connected directly to our any off this on. Then you can burst into different clouds, take advantage off our spot. Instances on are like leverage. All the GP is not from one particular service provider part. All of those be our hyper scholars. So those are some examples off the work we're doing in the multi cloud world for a I >>So that's day. You're talking about data there. So powers failed for multi cloud for data that's created outside the public club. But Thomas, what about for data that's created inside the cloud? How does Del help with that? >>Yes. So, this year, we actually released a solution, uh, in conjunction with G C. P. So within Google Cloud, you can have power scale for one fs, right? And so that's that native native feature. So, you know, goes through all the compliance and all the features within being a part of that G c p natively eso counts towards your credits and your GP Google building as well. But it's still all the features that you have. And so we've been running some, actually, some benchmarks. So we've got a couple of white papers out there, that kind of detail. You know what we can do from an artificial intelligence perspective back to Sean Demise Example. We were just talking about, you know, being able to use more and more GPU. So we we've done that to run some of our AI benchmarks against that and then also, you know, jumped into the Hadoop space. But because you know, that's 11 area from a power scale, prospective customers were really interested. Um, and they have been for years. And then, really, the the awesome portion about this is for customers that are looking for a hybrid solution. Or maybe it's their first kickoff to it. So back Lisa to those compliance features that we were talking about those air still inherent within that native Google G C P one fs version, but then also for customers that have it on prim. You can use those same features to burst your data into, um, your isil on cluster using all the same native tools that you've been using for years within your enterprise. >>God, it's so starting out for power. Skill for Google Cloud Trying to get back to you Kind of wrapping things up here. What are some of the things that we're going to see next from Dell from an AI Solutions perspective? >>Yes. So we are working on many different interesting projects ranging from, uh, the latest, uh, in video Salford's that they have announced d d x a 100. And in fact, two weeks ago at GTC, uh, Syria announced take too far parts with, uh, it takes a 100 solvers. We're part off that ecosystem. And we are working with, uh, the leading, uh uh, solutions toe benchmark, our ai, uh, environments, uh, for all the storage, uh, ensuring, like we are providing, like, all the throughput and scalability that we have to offer >>Thomas finishing with you from the customer perspective. As we talked about so many changes this year alone as we approach calendar year 2021 what are some of the things that Dell is doing with its customers with its partners, the hyper scale er's and video, for example, Do you think customers are really going to be able to truly accelerate successful AI projects? >>Yeah. So the first thing I'd like to talk about is what we're doing with the D. G. S A 100. So this month that GTC you saw our solution for a reference architecture for the G s, a 100 plus power scale. So you talk about speed and how we can move customers insights. I mean, some of the numbers that we're seeing off of that are really a really amazing right. And so this is gives the customers the ability to still, you know, take all the features and use use I salon and one f s, um, like they have in the past, but now combined with the speed of the A 100 still be ableto speed up. How fast they're using those building out those deep learning models and then secondly, with that that gives them the ability to scale to. So there's some features inherent within this reference architecture that allow for you to make more use, right? So bring mawr data scientists and more modelers GP use because that's one thing you don't see Data scientist turning away right there always like, Hey, you know, I mean, this this project here needs needs a GPU. And so, you know, from a power scale one fs perspective, we want to be able to make sure that we're supporting that. So that as that data continues to grow, which, you know we're seeing is one of the large factors. Whenever we're talking about artificial intelligence is the scale for the data. We wanna them to be able to continue to build out that data consolidation area for all these multiple different workloads. That air coming in. >>Excellent, Thomas. Thanks for sharing that. Hopefully next time we get to see you guys in person and we can talk about a customer who has done something very successful with you guys. Kind of me. Always great to talk to you. Thank you for joining us. >>Thank you. Thank you >>for China. May Mandel and Thomas Henson. I'm Lisa Martin. You're watching the cubes Coverage of Dell Technologies, World 2020

Published Date : Oct 21 2020

SUMMARY :

It's the Cube with digital coverage of Dell But it's great to see you at Dell Technologies world, Happy to be back. Thomas, Welcome to the Cube. I am excited to be here. So much has changed in the last 67 months, but a lot has changed with And so now we have the ability to get quicker insights in jobs that may have taken, you know, Well, the AI growth that we're seeing today You talked about the massive explosion Yeah, eso As you were saying, Lisa, what we're seeing is the So if some of the challenges there are just starting with iterations. at the heart of that is power scale and giving you that ability to scale your data and no more and I'm sticking with you 1st. So if you were a data scientist, you are working with this data science workstations, So China may will stick with you then. So, uh, can you give us a little bit more to be ableto have you know, let's call it, you know, the next generation of chatbots rights. for for we're not sure how long or you can use AI and analytics to help Just you know, the other week there was the VA was hit. So I remember in the early days of Hadoop, where, you know, as a software developer, And that's where you know, from from an AI architecture perspective, talk to us about, you know, they each offer azure A W s Google cloud hundreds of So if you are happy with what doing created outside the public club. to run some of our AI benchmarks against that and then also, you know, jumped into the Hadoop space. Skill for Google Cloud Trying to get back to you Kind of wrapping things up And we are working with, uh, the leading, uh uh, Thomas finishing with you from the customer perspective. And so this is gives the customers the ability to still, you know, take all the features and use use I salon Hopefully next time we get to see you guys in person and we can talk about a customer who has Thank you. of Dell Technologies, World 2020

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Greg Altman, Swiff-Train Company & Puneet Dhawan, Dell EMC | Dell Technologies World 2020


 

>> Narrator: From around the globe, it's theCUBE, with digital coverage of Dell Technologies World. Digital Experience brought to you by Dell Technologies. >> Welcome to theCUBE's coverage of Dell Technologies World 2020, the Digital Experience. I am Lisa Martin and I've got a couple of guests joining me. Please welcome Puneet Dhawan, the Director of Product Management, Hyper-converged infrastructure for Dell Technologies. Puneet great to see you today. >> Thank you, for having me over. >> And we've got a customer that's going to be articulating all the value that Puneet's going to talk about. Please welcome Greg Altman, the IT infrastructure manager from Swiff-Train. Hey, Greg, how are you today? >> I'm doing well. Thank you. >> Excellent. All right guys. So Puneet, let's start with you, give us a little bit of an overview of your role. You lead product management, for Dell Technologies partner aligned HCI systems. Talk to us about that? >> Sure, absolutely. Um so, you know, it's largely about providing customers the choice. My team specifically focuses on developing Hyper-converged infrastructure products for our customers that are aligned to key technologies from our partners, such as Microsoft, Nutanix, et cetera. And that, you know, falls very nicely with meeting our customers on what technology they want to pick on, what technology they want to go with, whether it's VMware, Microsoft, Nutanix, we have to source from the customers. >> Let's dig into Microsoft. Talk to us about Azure Stack HCI. How is Dell Tech working with them to position this in the market? >> Sure, um, this is largely about following the customer journey towards digital transformation. So both in terms of where they are in digital transformation and how they want to approach it. So for example, we have a large customer base who's looking to modernize their legacy Hyper-V architectures, and that's where Azure Stack HCI fits in very nicely, and not only our customers are able to modernize the legacy architectures using the architectural benefits of simplicity, high performance, simple management, scalability. (Greg breathes heavily) For HCI for Hyper-V, at the same time, they can connect to Azure to get the benefits of the bullet's force. Now on the other end, we have a large customer base who started off in Azure, you know, they have cloud native applications, you know, kind of born in the cloud. But they're also looking to bring some of the applications down to on-prem, or things like disconnected scenarios, regulatory concerns, data locality reasons. And for those customers, Microsoft and Dell have a department around Dell EMC Integrated solutions for Azure Stack Hub. And that's what essentially brings Azure ecosystem, on-prem so it's like running cloud in your own premises. >> So you mentioned a second ago giving customers choice, and we always talk about that at pretty much every event that we do. So tell me a little bit about how the long standing partnership that Dell Technologies has with Microsoft decades. How is that helping you to really differentiate the technology and then show the customers the different options, together these two companies can deliver? >> Sure, so we've had a very long standing partnerships, actually over three decades now. Across the spectrum whether we talk about our partnership more on the Windows 10 side, and the modernization of the workforce, to the level of hybrid cloud and cloud solutions, and helping even customers, you know, run their applications on Azure to our large services offerings. Over the past several years, we have realized how important is hybrid cloud and multicloud for customers. And that's where we have taken our partnership to the next level, to co-develop, co-engineer and bring to the market together our full portfolio of Azure Stack Hybrid Solutions. And that's where I've said, meeting customers on where they are either bringing Azure on-prem, or helping customers on-prem, modernize on-prem architectures using Azure Stack HCI. So, you know, there's a whole lot of core development we have done together to simplify how customers manage on-prem infrastructures on a day-to-day basis, how do they install it, even how they support it, you know, we have joined support agreements with Microsoft that encompassed and bearing the entirety of the portfolio so that customers have one place to go, which is Dell Technologies to get not only the product, either in US or worldwide, to a very secure supply chain to Dell EMC, at the same time for all their support consulting services, whether they're on-prem or in the cloud. We offer all those services in very close partnership with Microsoft. >> Terrific. Great. Let's switch over to you now, probably we talk about what Swiff-Train is doing with its Azure Stack HCI, tell our audience a little bit about Swiff-Train what you guys are what you do. >> Well, Swiff-Train is a full covering flooring wholesaler, we sell flooring across Texas, Oklahoma, Louisiana, Arkansas, even into Florida. And we're an 80 year old company, 80 plus. And we've been moving forward with kind of hybridizing our infrastructure, making use of cloud where it makes sense. And when it came to our on-prem infrastructure, it was old, well five, six years old, running Windows 2012 2016, it was time to upgrade. And when we look at doing a large scale upgrade, like that, we called Dell and say, you know, this is what we're trying to do, and what's the new technologies that we can do that makes the migration work easier. And that's where we wound up with Azure Stack. >> So from a modernization perspective, you mentioned 80 plus year old company, I was looking on the website 1937. I always like to talk to companies like that, because modernizing when you've been around for that long it's challenging, it's challenging culturally , it's challenging historically, But talk to us a little bit about some of the specifics, that you guys were looking to Dell and Microsoft to help modernize. And was this really to drive things like, you know, operational simplicity, allow the business to have more agility so that it can expand in some of those other cities, like we talked about? >> Absolutely. We were dealing with a long maintenance window five or six hours every week patching, updating. Since we moved to Azure Stack HCI, we have virtually zero downtime. That allows our night shifts or weekend crews to be able to keep working. And the system is just bulletproof. It just does not go down. And with the lifecycle management tools that we get with Windows Admin Center, and Dell's OpenManage Plug-in, I log into one pane of glass in the morning, and I look and I say, "Hey, all my servers are going great. Everything's in the green." I know that that day, I'm not going to have any infrastructure issues, I can deal with other issues that make the business money. >> And I'm sure they appreciate that. Tell us a little bit about the the actual implementation and the support as, as Puneet talked about all of the core development, the joint support that these two powerhouses deliver. Tell us about that implementation. And then for your day to day, what's your interaction with Dell and or Microsoft like? >> Well, for the implementation, we worked with our Dell representative. And we came up with a sizing plan. This is what we needed to do, we had eight or nine physical servers that we wanted to get rid of. And we wanted to compress down. Now we're definitely went from eight or nine to you servers down to three rack units of space with an edge, including the extra switches and stuff that we had to do. So I mean we were able to get rid of a lot of storage space or rack space. And as far as the implementation was really easy. Dell literally has a book, you follow the book and it's that simple. (Puneet chuckles) >> I like that I think more of us these days, can you somewhat write a book that we can just follow? That would be fantastic. One more question, Greg for you, before we go back to Puneet. As Puneet talked about in the beginning from describing his role, that you know, Dell Technologies works with a lot of other vendors. Why Azure Stack HCI for Swiff-Train? >> Well, it made sense for us. We were already moving, several of our websites were already moved to Azure, we've been a Hyper-V user for many years. So it was just kind of a natural evolution to migrate in that direction, because it kind of pulls all of our management tools into one, well you know, a one pane of glass type of scenario. >> Excellent. All right Puneet back to you. With some of the things that you talked about before and that Greg sort of articulated about simplifying day-to-day. Greg, I saw in my notes that you had this old aging infrastructure, you were spending five hours a week patching maintain, that you say is now virtually eliminated, Puneet, Dell Technologies and Microsoft had done quite a bit of work to simplify the operational experience. Talk to us about that, and what are some of the measurable improvements that you guys have made? >> Sure. It all starts with neither on how we approach the problem, and we have always taken a very product-centric approach at Azure Stack HCI. You know, unlike, some of our competition, which had followed. There is a reference architecture, you can put Windows Server 2019 on it and go run your own servers, and the Hyper-converged Stack on it, but we have followed a very different approach where we have learned quite a lot, you know, we are the number one vendor in HCI space, and we know a thing or two about HCI and what customers really need there. So that's why from the very beginning, we have taken a product-centric approach, and doing that allows us to have product type offers in terms of our Kx notes that are specifically designed and built for Azure Stack HCI. And on top of that, we have done very specific integration to the management Stack, we've been doing Admin Center, that is the new management tool for Microsoft to manage, both on-prem, Hyper-converged infrastructure, your Windows servers, as well as any VM's that you're running on Azure, to provide customers a very seamless, you know, a single pane of glass for both the on-prem as well as infrastructure on public cloud services. And in doing that, our customers have really appreciated how simple it is to keep their clusters running, to reduce the maintenance windows, based on some of our internal testing that we have done. IT administrators can reduce the time they spend on maintaining the clusters by over 90%. Over 40% reduction in the maintenance window itself. And all that leads to your clusters running in a healthy state. So you don't have to worry about pulling the right drivers, right founder from 10 different places, making sure whether they are qualified or not when running together, we provide one single pane of glass that customers can click on, and you know, see whether their questions are compliant or not, and if yes go update. And all this has been possible by a joint engineering with Microsoft. >> Can you just describe the difference between an all in one validated HCI solution, which is what you're delivering, versus competitors that are only delivering a reference architecture? >> Absolutely. So if you're running just a reference architecture, you are running an operating system, systems Stack on a server, we know that when it comes to running HCI, that means running also business critical applications on a clustered environment. You need to make sure that all the hardware, the drivers, the founder, the hard drives, the memory configuration, the network configurations, all that can be very complex very easily. And if you have reference architectures, there is no way to know, but then running certified components in my note are not. How do you tell then? If a part fails? How do which part to sell or send, you know, for a replacement? If you're just running a reference architecture, you have no way to say the part the hard drive that failed, the one that was sent to the customer to replace whether that is certified for Azure Stack HCI or not? You know, what, how do you really make a determination, what is the right firmware that needs to be applied to a cluster of what other drivers that apply to be cluster, that are compliant and tested for Azure Stack HCI. None of these things are possible, if you just have a reference architecture approach. That's why we have been very clear that our approach is a product-based approach. And, you know, very frankly this is how we have... that's the feedback we've provided the Microsoft to, and we've been working very, you know, closely together. And you see that, now in terms of the new Azure Stack HCI, that Microsoft announced at Inspirely this year, that brings Microsoft into the mainstream HCI space as a product offering, and not just as a feature or a few features within the Windows Server program. >> Greg, I saw in the notes with respect to Swiff-Train that you guys have with Azure Stack HCI, you have reduced Rackspace by 50%, you talked about some of the Rackspace benefits. But you've also reduced energy by 70%. Those are big, impactful numbers, impacting not just your day-to-day but the overall business. >> That's true, >> Last question for you, Greg. If you think about how can you just describe the difference between an all in one validated HCI solution versus a reference architecture. For your peers watching in any industry. what's your... what are your top recommendations for going with a validated all in one solution? >> Well, we looked at doing the reference architecture's path, if you will, because we're hands on we like to build things and I looked at it and like Puneet said, "Drivers and memory and making sure that everything is going to work well together." And not only that everything is going to work well together. But when something fails, then you get into the finger pointing between vendors, your storage vendor, your process vendor, that's not something that we need to deal with. We need to keep a business running. So we went with Dell, it's one box, you know, but one box per unit and then you Stack two of them together you have a cluster. >> You make it sound so easy. >> Let us question-- >> I put together children's toys that were harder than building the Stack I promise you, I did it in an afternoon. >> Music to my ears Greg, thank you. (Greg giggles) >> It was that easy >> That is gold >> Easier to put together Azure Stack HCI than some, probably even opening the box of some children's toys I can imagine. (all chuckling) >> We should use that as a tagline. >> Exactly. You should, I think you have a new tagline there. Greg, thank you. Puneet, well last question for you, Would Dell Technologies World sessions on hybrid cloud benefits with Dell and Microsoft? Give us a flavor of what some of the things are that the audience will have a chance to learn. >> Yeah, this is a great session with Microsoft that essentially provides our customers an overview of our joint hybrid cloud solutions, both for Microsoft Azure Stack Hub, Azure stack HCI as well as our joint solutions on VMware in Azure. But much more importantly, we also talk about what's coming next. Now, especially with Microsoft as your Stack at CIO's a full blown product. Hyper hybrid, you know, HCI offering that will be available as, Azure service. So customers could run on-prem infrastructure that is Hyper-converged but managed pay bill for as an Azure service, so that they have always the latest and greatest from Microsoft. And all the product differentiation we have created in terms of a product-centric approach, simpler lifecycle management will all be applicable, in this new hybrid, hybrid cloud solution as well. And that led essentially a great foundation for our customers who have standardized on Hyper-V, who are much more aligned to Azure, to not worry about the infrastructure on-prem. But start taking advantages of both the modernization benefits of HCI. But much more importantly, start coupling back with the hybrid ecosystem that we are building with Microsoft, whether it's running an Azure Kubernetes service on top to modernize the new applications, and bringing the Azure data services such as Azure SQL Server on top, so that you have a consistent, vertically aligned hybrid cloud infrastructure Stack that is not only easy to manage, but it is modern, it is available as a pay as you go option. And it's tightly integrated into Azure, so that you can manage all your on-prem as well as public cloud resources on one single pane of glass, thereby providing customers whole lot more simplicity, and operational efficiency. >> And as you said, the new tagline said from, beautifully from Greg's mouth, "The customer easier to put together than many children's toys." Puneet, thank you so much for sharing with us what's going on with Azure Stack HCI, what folks can expect to learn and see at Dell Tech World of virtual experience. >> Thank you. >> And Greg, thank you for sharing the story, what you're doing. Helping your peers learn from you. And I'm going to say on behalf of Dell Technologies, that awesome new tagline. That was cool. (Greg chuckles) (Lisa chuckles) >> Thank you. 'Preciate your time. >> We're going to use it for sure. (Greg chuckles) >> All right, for Puneet Dhawan and Greg Altman. I'm Lisa Martin. You're watching theCUBE's coverage of Dell Technologies World, the Digital Experience. (soft music)

Published Date : Oct 21 2020

SUMMARY :

to you by Dell Technologies. Puneet great to see you today. all the value that Puneet's Thank you. Talk to us about that? that are aligned to key Talk to us about Azure Stack HCI. some of the applications down to on-prem, How is that helping you to so that customers have one place to go, switch over to you now, that makes the migration work easier. allow the business to have more agility that make the business money. and the support as, as Puneet talked about and stuff that we had to do. from describing his role, that you know, into one, well you know, Greg, I saw in my notes that you had this And all that leads to that all the hardware, to Swiff-Train that you guys the difference between and then you Stack two of them than building the Stack I promise you, Music to my ears Greg, probably even opening the are that the audience will so that you can manage all your on-prem And as you said, And Greg, thank you 'Preciate your time. We're going to use it for sure. the Digital Experience.

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