>>Well, hello everybody at John Wallace here on the Cube, and glad to have you along here for day two of our coverage here at AWS Reinvent 22. We're up in the global startup program, which is part of AWS's Startup Showcase, and I've got Kevin Farley with me. He is the director of Strategic Alliances with Maria Day db. And Kevin, good to see you this morning. Good to see you, John. Thanks for joining us. Thank >>You. >>Appreciate it. Yeah. First off, tell us about Maria db. Sure. Obviously data's your thing. Yep. But to share that with some folks at home who might not be familiar with your offering. >>Yeah. So Maria DB's been around as a corporate entity for 10 plus years, and we have a massive customer base. You know, there's a billion downloads from Docker Hub, 75% of the Fortune 500. We have an enormous sea of really happy users. But what we realize is that all of these users are really thinking about what do we, what does it mean to transform it? What does cloud modernization mean? And how do we build a strategy on something we really love to drive it into the cloud and take it to the future. So what we launched about two years ago, two and a half years ago, is Skye. It's our database as a service. It leverages all the best elements, what we provide on the enterprise platform. It marries to the AWS cloud, and it really provides the best of both worlds for our >>Customers. So in your thought then, what, what problem is that solving? >>I think what you see in the overall database market is that many people have been using what we would call legacy technology. There's been lots of sort of stratification and mixes of different database solutions. All of them come with some promise, and all of 'em come with a lot of compromise. So I think what the market is really looking for is something that can take what they know and love, can bring it to the cloud and can survive the port drive the performance and scale. That completely changes the landscape, especially as you think about what modern data needs look like, right? What people did 10 years ago with the exponential scale of data no longer works. And what they need is something that not only can really deliver against their core business values and their core business deliverables, but gets 'em to the future. How do we drive something new? How do we innovate? How do we change the game? And I think what we built with AWS really delivers what we call cloud scale. It's taking something that is the best technology, and I as a V can build, marrying it to, you know, Kubernetes layer, marrying it to global availability, thinking about having true global high availability across all of your environments and really delivering that to customers through an integrated partnership. >>Could we see this coming? I mean, because you know data, right? I mean, yeah, we, we, everybody talked about the tsunami of growth, you know, >>Back 10 >>Sure. 11 years ago. But, but maybe the headlights didn't go far enough or, or, but, but you could see that there was going to be crunch time. >>There's no doubt. And I think that this has been a, there's, there's been these sort of pocket solutions, right? So if you think at the entire no sequel world, right? People said, oh, I need scale, I can get it, but what do I have to give up asset compliance? So I have to change the way I think about what data is and how I, I can govern it. So there's been these things that deliver on half the promise, but there's never been something that comes together and really drives what we deliver through CIQ is something called expand. So distributed SQL really tied to the SQL Query language, having that asset data. So having everything you need without the compromise built on the cloud allows you to scale out and allows you to think about, I can actually do exponential layers of, of data, data modeling, data querying, complete read, write, driving that forward. And I think it gives us a whole nother dynamic that we can deliver on in a way that hasn't been before. And I think that's kind of the holy grail of what people are looking for is how am I building modern applications and how do I have a database in the cloud that's really gonna support >>It? You know, you talk about distributed, you know, sequel and, and I mean, there's a little mystery behind it, isn't there? Or at least maybe not mystery. There's a little, I guess, confusion or, or just misunderstanding. I mean, I, how, nail that down a little bit. I >>Would say the best way to say it, honestly, this is the great thing, is it people believe it's too good to be true. And I think what we see over and over >>Again, you know, what they say about that. >>But this is the great part is, you know, you know, we've just had two taste studies recently with aws, with HIT labs and Certified power, both on expand, both proof in the pudding. They did the POCs, they're like, oh my God, this works. If you watch the keynote yesterday, you know, Adam had a slide that was, you know, as big as the entire room and it highlighted Samsung and they said, you know, we're doing 80,000 requests per second. So the, you know, the story there is that AWS is able as, as an entity with their scale and their breadth to handle that kind of workload. But guess what that is? That's MariaDB expand underneath there driving all of that utilization. So it's already there, it's already married, it's already in the cloud, and now we're taking it to a completely different level with a fully managed database solution. Right? >>How impressive is that? Right? I mean, you would think that somebody out there who, I mean that that volume, that kind of capacity is, is mind blowing. >>I mean, to your kind of previous point, it's like one of those things, do I see what's coming and it's here, right? You know, it's, is it actually ever gonna be possible? And now we're showing that it really is on a daily basis for some of the biggest brands in the world. We're also seeing companies moving off not only transitioning from, you know, MariaDB or myse, but all of the big licensed, you know, conversions as well. So you think about Oracle DBS Bank is one of our biggest customers, one of the largest Oracle conversions in the world onto MariaDB. And now thinking about what is the promise of connecting that to the cloud? How do you take things that you're currently doing, OnPrem delivering a hybrid model that also then starts to say, Hey, here's my path to cloud modernization. Skye gives me that bridge. And then you take it one layer farther and you think about multi-cloud, right? That's one of the things that's critical that ISVs can really only deliver in a meaningful way, is how can we have a solution for a customer that we can take to any availability zone. We can have performance, proximity, cost, proximity. We're always able to have that total data dexterity across any environment we need and we can build on that for the future. >>So if, if we're talking about cloud database and there's so many good things going forward here. You're talking about easy use and scalability and all that. But as with ever have you talked about this, there's some push and there's some pull. Yeah. So, so what's the, what's the other side that's still, you know, you that you think has to be >>Addressed? And I think that's a great question. So there's, we see that there's poll, right? We've seen these deals, this pipeline growth, this, there's great adoption. But what I think we're still not at the point of massive hockey stick adoption is that customers still don't fully understand the capabilities distributed SQL and the power they can actually deliver. So the more we drive case studies, the more we drive POCs, the more we prove the model, I think you're gonna see just a massive adoption scale. And I also think customers are tired of doing lots of different things in lots of different pockets. So neither one of the key elements of Sky SQL is we can do both transactional and analytical data out of the same database driven by the same proxy. So what, instead of having DBAs and developers try to figure out, okay, I'm gonna pull from this database here. >>Yeah. That there, it's, it's this big spaghetti wire concept that is super expensive and super time intensive. So the ability to write modern applications and pull data from both pockets and really be able to have that as a seamless entity and deliver that to customers is massive. I mean, another part of the keynote yesterday was a new deliverable, like kind of no etl. Adam talked about Aurora and Redshift and the massive complexity of what used to exist for getting data back and forth. You also have to pay for two different databases. It's super expensive. So I think the idea that you can take the real focus of AWS and US is customer value. How do you deliver that next thing that changes the game? Always utilizes AWS delivers on that promise, but then takes a net new technology that really starts to think about how do we bring things together? How do we make it more simple? How do we make it more powerful? And how do we deliver more customer value as we go forward? >>But you know, if, if I'm, I'm still an on-prim guy, just pretend I'm not saying I am. Just pretend I just for the sake of the discussion here, it's like I just can't let it go. Yeah. Right. I, I still, you know, there's control, there's the known versus the unknown. The uncertain. Yeah. So twist my arm just a little bit more and get me over the hum. >>Well, first of all, you don't have to, right? And there's gonna be some industries and some verticals that will always have elements of their business that will be OnPrem. Guess what? We make the best based in the world. It can be MariaDB, but there's those that then say, these, these elements of our business are gonna be far more effective moving to the cloud. So we give you Skye, there's a natural symbiotic bridge between everything we do and how we deliver it. Where you can be hybrid and it's great. You can adopt the cloud as your business needs grow. And you can have multi-cloud. This is that, that idea that you can, can have your cake and eat it too, right? You can literally have all these elements of your business met without these big pressure to say, you gotta throw that away. You gotta move to this. It's really, how do you kind of gracefully adopt the cloud in a way that makes sense for your business? Where are you trying to drive your business? Is it time to value, right? Is it governance? Is it is there's different elements of what matters the most to individual businesses. You know, we wanna address those and we can address >>Those. So you're saying you don't have to dive >>In, you don't have to dive >>In. You, you can, you can go ankle deep, knee deep, whatever you wanna >>Do. Absolutely. And you know, some of the largest MariaDB users still have massive, massive on-prem implementations. And that's okay. But there's elements that are starting to fall behind. There's cost savings, there's things that they need to do in the cloud that they can't do. OnPrem. And that's where expand Skye really says, okay, here is your platform. Grow as you want to, migrate as you want to. And we're there every step along the way. We, we also provide a whole Sky DBA team. Some guys just say, I wanna get outta the database world at all. This is, this is expensive, it's costly and it's difficult to be an expert. So you can bring in our DBA team and they'll man and run, they'll, they'll run your entire environment. They'll optimize it, you know, they'll troubleshoot it, they'll bug fix, they'll do everything for you. So you can just say, I just wanna focus on building phenomenal applications for my customers. And the database game as we knew it is not something that I know I want to invest in anymore. Right. I wanna make that transition >>That makes that really, yeah. You know, I mean really attractive to a lot of people because you are, you talk about a lot of headache there. Yeah. So let's talk about AWS before Sure. I let you go just about that relationship. Okay. You've talked about the platform that it provides you and, and obviously the benefits, but just talk about how you've worked with AWS over the years Yep. And, and how you see that relationship allowing you to expand your services, no pun intended. >>For sure. So, I mean, I would start with the way we even contemplated architecture. You know, we worked with the satisfactory team. We made sure that the things that we built were optimized in their environment. You know, I think it was a lot of collaboration on how does this combined entity really make the most value for our customers? How does it make the most sense for our developers as we build it out? Then we work in the, in the global startup team. So the strategic element of who we are, not all startups are created equal, right? We have, right, we have 75% of the Fortune 100, we've got over a billion downloads. So, you know, we come in with promise. And the reason this partnership is so valuable and the reason there's so much investment going forward is cuz what really, what do the cloud guys care about? >>The very, very most, they want all of these mission critical, big workloads that are on prem to land in their cloud. What do we have a massive, massive TAM sitting out there, these customers that could go to aws. So we both see, like if we can deliver incredible value to that customer base, these big workloads will end up in aws. They'll use other AWS services. And as we scale and grow, you know, we have that platform that's already built for it. So I think that when you go back to like the tenants, the core principles of aws, the one that always stands out, the one that we always kind of lean back on is, are we delivering customer value? Is this the best thing for the customer? Because we do have some competition just like many other, other partners do, right? So there is Aurora and there is rds and there is times when that's a great service for a customer. But when people are really thinking about where do I need my database to go? Where do I really need to be set for the future growth? Where am I gonna get the kind of ROI I need going forward? That's where you can go, Hey, sky sql, expand distributed sql. This is the best game in town. It's built on aws and collectively, you know, we're gonna present that to a customer. I'm >>Sold. Done. >>I love it. Right? >>Maria db, check 'em out, they're on the show floor. Great traffic. I know at at the, at the booth. They're here at AWS Reinvent. So check 'em out. Maria db. Thanks >>Kevin. Hey, thanks John. Appreciate your >>Time. Appreciate Great. That was great. Right back with more, you're watching the cube, the leader in high tech coverage.

(upbeat music) >> Hey, welcome back everybody. Jeff Frick here with theCUBE. We're at Oracle Park on the shores of McCovey Cove. We're excited to be here. It's a pretty interesting event. Sports Tech Tokyo World Demo Day. It's kind of like an accelerator, but not really. It's kind of like YCombinator, but not really. It's a little bit different, but it's a community of tech start-ups focusing on sports with a real angle on getting beyond sports. We're excited to have our next guest who's an investor and also a mentor, really part of the program to learn more about it, and she is Gayatri Sarkar, the managing partner from HYPE Capital. Welcome. >> Thank you. Thank you for inviting me here. >> Pretty nice, huh? >> Oh, I just love the view. >> So you said before we turned on the cameras... Well, first off, HYPE Capital, what do you guys invest in? What's kind of your focus? >> So HYPE Capital is one of the biggest ecosystem in sports, which is HYPE Sports Innovation. We have 13 accelerators all around the world. We are just launching the world's first Esports accelerator with FC Koeln and SK gaming, one of the biggest gaming company. So we are part of the ecosystem for a pretty long time. And now we have HYPE Capital or VC Fund investing in Europe, Israel, and now in US. >> So you mentioned that being a mentor, as part of this organization, as something special. Think you're the first person we've had on who's been a mentor. What does that mean? What does it mean for you, but also what does it mean for all the portfolio companies? >> Sure. I'm a mentor at multiple accelerators, but being a part of Sports Tech Tokyo, I saw the very inclusive community that is created by them. And the opportunity to look at various portfolio companies and also including our portfolio companies as part of it. One of our portfolio company where we are the lead investors, Fund with Balls, they are part of this. So-- >> What's it called? Fun with Balls? >> Fun with Balls, very interesting name. >> Good name. >> Yeah. (laughing) They're from Germany and they came all the way from Germany to here. So, yeah, I'm very excited because as I said, it's an inclusive community and sports is big. So we are looking at opportunities where deep techs, where it can be translated into various other verticals, but sports can also be one of the use cases. And that's our focus as investors. >> Right. You said your focus is really on AI, machine learning. You have a big data background, a tech background. So when you look at the application of AI in sports, what are some of the things that you get excited about? >> Yeah, so for me, when I'm looking at investments, definitely the diversification of sports portfolio, how can I build my portfolio from Esports gaming, behavioral science in sports to AI, ML, AR opportunities in material science, and various other cases? Coming back to your question, it's like how can I look into the market and see the opportunities that, okay, can I invest in this sector? As I said, what's the next big trend? And that's where I want to invest. Obviously, founder market fit, product market fit, promise market fit because there's the fan engagement experience that you get in sports, not in any other market. The network effect is huge and I think that's what we VCs are very excited in sports. And I think this is, right now, the best time to invest in sports. >> So promise market fit, I've never heard that before. What does that mean when you say promise market fit? >> Interesting question. So promise market fit was coined by Union Square Venture VC Fund. And they think that where there's the network effect, or your engagement with your consumers, with your clients, with your partners, can create a very loyal fan base and I think that's very important. You may see that in other technology sector, but it is completely unparallel when it comes to sports. So I request all the technologies that are actually trying to build their use cases. They should focus on sports because the fan engagement, the loyal experience, they opportunities, you'll not get anywhere else. >> And I think this is the market that I and other investors are looking forward. If deep tech investors and deep tech technologies are coming into this market, we see the sports ecosystem, not to be a trillion-dollar, but a multi-trillion dollar market. >> Right. But it's such a unique experience, though, right? I mean, some people will joke their fans don't necessarily root for the team, they root for the jersey, right? The players come and go. We're here at Oracle Park, which was AT&T Park, which was SBC Park, which was I can't even remember. Pac Bell, I think, as well. So is it reasonable for a regular company that doesn't have this innate, kind of, a connection to a fan base that a lot of sports organizations do that's historical and family-based, and has such deep roots that can survive, maybe, down years, can survive a crappy product, can survive, kind of, the dark days and generally they'll be there when things turn back around. Is that reasonable for a regular company to try to get that relationship with a customer? >> So you asked me one of the most important question in the investor's relationship or investor's life, which is the cyclicality of the industry. And I feel like sports is one industry that has survived the cyclicality of that industry. Because, as you said, a crappy product will not survive. You have to focus on customer service. You have to focus that, okay, even if you have the best product in the world. How can I make my product sticky? I think these are the qualities that we're looking into when we are investing in entrepreneurs. But the idea is that if we are targeting start-ups and opportunities, our focus is that, okay, you may have the world's best product, but the founders should have the ability to understand the market. Okay, there are opportunities. If you look at Facebook, if you look at various other companies, they started with a product, which maybe, okay, friends saw a dating site and they pivoted. So you need to understand the economy. You need to understand the market. And I think that's what we are looking into the entrepreneurs. And as to answering your question, the family offices, they're actually part of this world start-up ecosystems. They're seeing if there's an opportunity, because they're big, they're giant, and they're working with legacy techs like Microsoft, Amazon. It's very difficult for the legacy techs to be agile and move fast. So it's very important for them if they can place themselves at a 45 degree angle with the start-up ecosystem and they can move faster. So that's the opportunity for them in the sports start-up ecosystem. >> All right. Well, Gayatri, thanks for taking a few minutes and hopefully you can find some new investments here-- >> No, thank you so much. >> over the course of the day. >> Thank you so much for your time. >> Absolutely, she's Gayatri, I'm Jeff. You're watching theCUBE. We are at Oracle Park on the shores of historic McCovey Cove. I got to get together with big John and practice this line. (laughing) Thanks for watching. We'll see you next time. (upbeat music) >> Camera Crew: Clear. >> Jeff: John Miller. >> Gayatri: Oh, yeah.