>> Woman: From theCUBE studios in Palo Alto and Boston, connecting with thought leaders all around the world, This is a CUBE conversation. >> Hello and welcome to today's session of the 2021 AWS Global Public Sector awards for the award of best migration solution. I'm your host Natalie Erlich and now we're joined by very special guests. We have Omer Enaam, application modernization leader at Deloitte Consulting and Bart Mason, technology lead for the Office of Recovery Services at the Utah Department of Human Services. Welcome, gentlemen. Good to have you on the show. >> Thank you. >> Thank you for having us. >> Well, terrific. I'd love to hear more about your migration from mainframe to AWS. Bart. Let's start with you. >> The state of Utah has a mainframe system and we have our child support application that was first developed in 1996 on the mainframe written in COBOL. The application served us well through the 24 years that we had it running on the mainframe. The issue was that the mainframe, it was getting difficult to find people who knew how to program in COBOL. But the biggest problems were any type of modernization. We were pretty much stuck to using what are called green screens, and there was no real easy way to do any type of modernization. And a lot of our applications that were public-facing or employee-facing, a lot of those web applications had to be written in a separate system and set up to connect and talk to the mainframe system. So it was a system that served us well but it was time to try and figure out what are we going to do about this? Because the mainframe was expensive and it was old technology that didn't let us advance to where we wanted to go in the future. So roughly about 2016, we started to investigate what are the possible ways that we can migrate our child support application off the mainframe. And we went through discussion such as a complete rewrite where we would start from the very beginning and rewrite our child support application. The child support application is a case management and an accounting system. And if we would have done a total rewrite we were told it would be upwards of $200 million to do a complete rewrite. We started looking at other possibilities and came across one possibility, and that is to do a migration off of the mainframe into the cloud. It would be a pre-session where we could do a lift and shift and basically take the code, change it into Java, and put it into the cloud running in EC2 instances. So it was an, we called it an intermediate step to modernization because it would get us one step to where we need to do, or where we need to go. And for modernization, it helps us to, since the program that it was, or the language it was migrated to was Java it made it so that we could do modernization. And we decided that if we did a lift and shift from the mainframe to AWS, that we could modernize at our own pace, we could modernize screen by screen or function by function. So it gave us the ability to control roll-outs and getting our application to where we needed to be. >> Terrific. And Omer, I'd love it if you could weigh in as well. What were, what was the support that you provided towards this migration? >> Yeah, of course. So as Bart pointed out, the state was looking for a approach that had high chance of success, high probability of user adoption with minimal impact to the organization. At the same time, have the ability to for the state to maintain and modernize at their own pace. So we work with Bart and explain to him a few options. And one of the options was using a automated coding data conversion approach where we take legacy programming languages like COBOL and convert them into Java. Just like translating the code from one language to another. And in the process, we guarantee that your your new system will work exactly. It will be functionally equal of what you do currently. And at the same time, it minimizes the risk. And it also allows the state to have no issues with their business continuity and additional training for their staff. So in a nutshell, we brought in a solution demonstrated to Bart and team and they bought into that, the idea that this is exactly what they want to do as a first step. And as we speak, we are working with the state to help them take that system in the cloud to the next level. Now we have unlocked the potential of digital transformation. Bart can build mobile apps in front of that application. That the state can. There are new analytics capabilities for that their employees can be more productive in providing services to the citizen. They can implement native capabilities from AWS to implement a process automation, implement some artificial intelligence-based tools to optimize the processes and make life easy and better for the employees, at the same time more importantly, serve the citizens in a better way. >> Mhm. And Bart I'd love it If you could share some further details on some of the considerations that you had such as risk and whether it could be used later in the future. >> The biggest thing, the biggest risk to us was that if we, as we migrated off the mainframe, there's a risk that we have to recertify our system with the Office of Child Support Enforcement in Washington, DC. When we build a system, the child support system, we're required to have them come in and do a assessment of our application and certify that it is an application that can be used for child support. If we would have done a rebuild from scratch, the risk would be that first a rebuild, from what we've seen can take anywhere from five to 10 years. I've already touched on how expensive it is, but it takes up to five or what we've seen, up to 10 years to do a complete rewrite. And the risk for us was that if we did a complete rewrite, we would still be on the mainframe for quite a long time. And we would have to have our system recertified with OCSE. And that can take anywhere from five to 10 years for a recertification too, so the risk was that if we did anything with the complete rewrites it would be several, several years going through rewrites and recertifications to get our system up and running in AWS. And the other problem would be that taking that amount of time would also, it would bring us probably not up to date with the current technologies as we did our rewrite because we'd be focused on rewriting that application and not taking advantages of services and applications that come up and can help us with our rewrites. So one of the biggest risks was that we'd have to do recertification with OCSE, With the migration, coming off the migration because it is a one for one migration where it went from COBOL to Java, we did not have to do a recertification. This allowed us to move the application as is and it functioned the exact same way that recertification was not a problem for us. OCSE said that, told us that it was not a risk or an issue that we'd have to take on. So the biggest risk was recertification for us but with the migration and moving into the cloud we went through their security processes and we came out without any big issues coming out of that. >> Fantastic. Thank you. Omer. I'd love to go to you now. What are some of the unique benefits of working with AWS? >> Sure. I think the biggest benefit is there, the extensive services that are available and having the the proven platform where you cut down your operational costs drastically. So comparing the mainframe costs with the Amazon cloud costs. Clearly the state has benefited a lot from the from a savings standpoint, infrastructure savings standpoint, and at the same time now, as I said, the the system is in the cloud, running on open architecture in the Java programming language, The AWS cloud provides us several capabilities natively which allows the state to use, to digitally transform the experience for the citizens and employees by implementing modern DevOps practices for for managing the, operating the system providing new capabilities to workers and supervisors for analytics to business process automation, having better call center integration capabilities and so forth. So there are endless opportunities. And the state is in the process of executing on a prioritized list Just before the pandemic hit, we worked with the state to lay out the future for their system and for their organization in the form of a one day innovation lab, where major stakeholders from the state gathered with Deloitte and we worked through a prioritization process and determined how we can take this system to the next level and really digitally transform the system and in the process, provide new services and better services to state employees and the citizens. >> Yeah. Terrific insight there. Now Bart, I'd like to shift it to you, asking the same question. What are your thoughts on working with AWS? Why choose them for this? >> We always have been looking at moving a lot of our applications into the cloud. We've been looking at that for several years. The advantages of moving to AWS is, from my point of view, and state's point of view, is that AWS provides a lot of services and it provides the capability for us to do a lot more for our applications. So for example, when we were on the mainframe, one of the biggest problems that we had was disaster recovery. We had a disaster recovery site in the Southern end of our states with another mainframe that we would sync up with our application. The problem was that we have over a hundred data connections. We connect to banks, external entities, internal entities. We have different types of connections. We have to do printing. We have to print checks and several things. Disaster recovery on the mainframe was something that we were never really capable of doing. We could get our application up and running but it just sat on the mainframe. We had no data connections, all that was extremely difficult and extremely expensive to do for disaster recovery on a mainframe and on alternate sites. Moving to AWS, one of the biggest things for us was that disaster recovery requirement. Because now that we're in AWS, it makes it more easier for us to spin up servers once servers go down, restore servers when they go down. We have all of our data connections in one location, and as systems become unrecoverable or have issues, it's easy for us to spin up another one or several in their place, or even our data connection, because they're all located in one place and we're using them all of the time. So disaster recovery was one of the big key components for us. The other component was that, as we modernize our application, we're looking at what AWS services are out there to help us with modernization. We're looking at services such as AWS Batch to replace our batch system. We're looking at databases to replace the current database that we're using. We're looking at using containers to containerize our applications and our ORSIS application, and also microservices. So moving off the mainframe was the first step and putting it all into servers on an EC2 instance. But then we look and say, okay, how can we do this and make this more modern and run better and more efficient? And then we started looking at all the AWS services that are out there, that run outside of an EC2 instance, for example. And we see that there's an endless possibility, and endless capabilities that we have at our fingertips to say, okay, we're off the mainframe less modernize by moving to Batch or let's start looking at containers and things like that to help us with our applications. So disaster recovery and the available services that we can move to to help us with our applications, what we look at. >> Well, thank you both so much for your insights, Bart Mason, Utah Department of Human Services as well as Omer Enaam, Deloitte Consulting and LLP. I'm your host for theCUBE. Thanks so much for watching. (outro music)

>> Narrator: Live from Las Vegas, it's theCUBE covering AWS re:Invent 2017 presented by AWS, Intel, and our ecosystem of partners. >> Welcome back, I'm Stu Miniman here with my cohost, Justin Warren, and you are watching theCUBE SiliconANGLE Media's live production of AWS re:Invent 2017. Happy to welcome back to the program, Rishi Yadav, who is the CEO of Zettabytes, and Bart Hickenlooper, who is the SAP of client services. Thank you so much for joining us. >> Thank you, Stu. >> So Rishi, yesterday you on the other set with John Furrier and with Justin, and we were really excited to really launch Zettabytes, help you bring the company out. We've known Infoobjects and your company for a while, so of course we want people to go check out the other interview, but in today's hybrid multi-cloud world, we've seen Amazon kind of slowly moderating a little bit the way they discuss it, but why don't you bring us inside a little bit? What are you hearing from customers, and what kind of led to the creation of Zettabytes? >> What we are hearing from customers is that there is a lot of talk about the cloud and AWS. The challenges that what I discussed yesterday also was that how do I take those baby steps toward our option of the cloud? That is where the challenge comes. On one side and they say everything on prem is bad. Everything on cloud is good. Those kind of statements are okay, but somebody who has got billions of dollars of business running, for them it doesn't make any sense. They want to have logical steps, and they also want to have, with every step, what value they are adding. >> We always hear, right, we always take in and it's like all in on any one thing. Oh come on, you are using various SAS providers. You probably have multiple cloud providers. Yes, you've still got something sitting in the backend of your data center, where many things, and that migration takes time. What kind of strategy and tactics do you hear customers doing that gets Zettabyte engaged? >> What was in most enterprises is an effort to really modernize their applications. They want to make those so that they are cloud native leveraging the innovation that's taking place in the cloud. That application modernization is really what's driving an enterprise to do some things and move quickly to the cloud. It's no longer the economics of moving to the cloud, but that innovation engine that can be really egnited with those technologies. Getting there from their legacy platforms is a little tricky. They need a development cycle that works in a hybrid fashion to really go cloud native with those applications. >> When they're starting off on that journey, where do you find customers starting with? What are the applications that they do first, and what are the functions that they use from AWS, like are they going with just EC2 type things? Are they using S3 for storage? What do they start with? >> That's a good point that for the first phase of the cloud out option most of the work was on IES. Whatever you have on prem, you just put that on the cloud then obviously you go through your storage and things like that. That is where there was a lot of talk. If you remember a few years back, everybody was saying, "The cloud is not cheap, "the cloud is costly," and as Bart said, it's not about economics. Has always about convenience. It's always about the value-added, and especially when enterprises started getting into the cloud, started the all opt in cloud a few years back, that's where those things became very important because that is what they wanted. You just cannot save someone 20% in investiture cost and that may not even come and that it's worth the option of the cloud. >> We were talking yesterday about the 100 services, the number of services that you as an orginzation have to wrap your brain around and one of the things that Zettabytes helps with that is to give you some focus so again, what are the things that Zettabytes is focusing on that they find that customers actually really, really want from cloud. Amazon is so huge. Making sense of the whole thing is quite tricky. When you talk about application modernization, if you have a monolithic application, EC2 and S3 are great. If you are going to migrate it, you can do that. What we are seeing is really a switch to DevOps for application development, microservices development that leverage certain platform services from Amazon that are specific to enable an application, and those are things like Lambda, Kinesis, Elasticsearch, and you can write microservices that consume those services in addition to your traditional storage and compute, and really get cloud native. We've selected those services on our platform to help with that application modernization and really enable a customer to make applications with microservices enablement. >> WikiBon has been looking at many years really. What has happened with this transformation of the data center. The research that we put out a few years ago is what we call true private cloud because like you said, what was happening the virtualization plus. I love virtualization. I spent 15 years on that wave, but it wasn't enough, and even when we started simplifying with even some automation on there, that application journey, and how do we get ready for modern applications? I worked a lot on the HCI wave. It was, "Let's modernize our infrastructure, "and then we will worry about that application stuff later, "and maybe it's not a fit." What is different now? What are the toolings available? Why is now, can I put that stuff, I mean, the cloud native, isn't it? That should all live in a public cloud, no? What cannot live in many places? >> I think that's a great point. Three pieces of the puzzle, infrastructure, data, and the applications so there has been a lot of talk about infrastructure and not having infrastructure. Data, every other company in the Bay Area is a backup and restore company. Nobody is talking about applications. Yes, they are SAS players, right? We are like, okay, we will just host an application for you and you don't have to worry about anything else, but what about a lot of these legacy applications which have been built over the last 20 or 30 years? Nobody is talking about that. Everybody talks about greenfield applications. What about we start new? Everything is going to be the cloud. Is going to be cloud native. Everything is awesome, and then the clients say, "Yes "but I already invested $5 million in the applications "in the last 10 years." What's going to happen to them? >> To say that the first 80% of writing software is putting the bugs in, and then the second 80% of writing software is taking them out again, so if you have to completely start with these core business applications that are generating revenue, there's a lot of risk there in going to something brand-new. I know we've had Andy Jassy talking about if I was starting the company again today, I would go completely all serverless. And I think, really? Right now in 2017? Is it really that established and that great? What is your take on that? For an enterprise that have this investment already, should they be going completely all into serverless, or should they be picking off some of these other more mature services do you think? >> I would say it would be really application-specific. If it's traditional transactional, you may or may not want to go serverless because you've got that relational database really kind of structured around it. If it's a modern application and you are a company that has, for example, a brand-new mobile application, then you are going to want to leverage things like Lambda in those application development so you can trigger the correct service to spin up in that application. I think modernization is really specific to the use case. What we are seeing is a digital transformation in most companies where they are really requiring some newer applications to leverage past services like Lambda, Elasticsearch, Kinesis, and other things. >> Rishi, one of the things that we've heard from customers for many years is they so that they'd like to have the same in their data center as in the public cloud. We did a survey years ago and everybody, it was like 80% said that then said, "What do you have?" I've got VMware here and I've got an AWS there. Is it about having the whole stack? Are APIs enough? How much commonality do you need? How does Zettabytes look at this And had to help customers bridge this model? >> Yes absolutely, so number one is that the VMware type of solution is still pretty much, I like VMware but it's pretty much infrastructure as a service base. The second thing is the reason we have come up with our platform is that few core services and for few key workloads, IOT is being one of them, low intensive uploads being another of them, the workloads in which you need special type of security and governance which clients are used to from the last 20 years. Yes, AWS have amazing security and governance, no doubt about that, but still, part of the workload they may want to run locally, and they should at least have that freedom. Only those part of workloads are going to be run on Zettabytes plans, but the API compatibility will provide complete, so whether you want to run it on Zettabytes or on AWS, most of the workloads are going to work on AWS, and that you can run from our platform. >> I want to keep off the word you mentioned there. You mentioned appliances. We have seen lots of solutions over the last decade. You have done quite well as appliances. Talk about the HCI, talk about the backup recovery, lots of things there, but it's a software world now. Hex serverless, Andy Jassy says we will build serverless. Why an appliance? Talk a little bit about the go to market. What do people get today? How do they buy it? Why does that make sense for your customers? >> Yes absolutely, a value added more from the sales perspective but appliance, from the optimization perspective is perfect. In our case, yes, we have figured out a spec which is perfect perfectly optimized for tuning our software platform and we can provide to the clients. If they want to have a similar stack built themselves that is perfectly okay, but the idea is that hardware has an equally important role to play as software has. >> When you think about the platform services that we have like S3, RDS, and others, you definitely need hardware to support a real workload and for us to really standardize on something that someone can do, true development with that depth on the platform is really critical. You can go to GitHub and get open source S3 and work around it, but it's a mock. Really what you need is a platform to develop application, and the other thing is I worked for Cisco for 10 years, and the channel there is extremely powerful with companies like CDW, WWT, the routes to market there is really compelling for combined solution and I think part of the reason you are seeing success with those combined solutions is the customers are used to a service model where it's one throat to choke on those types of platforms, and the channel is a trusted advisor. It's a great way for us to go to market. >> Yeah, to just give my two cents on that, people conflate that we've had some commoditization of what's happening in infrastructure. It doesn't mean just grab stuff off of the shelf. I read an article 4 years ago. AWS infrastructure is hyper optimized. If you went to the Tuesday night's keynote, oh my gosh, they spent way more on hardware than anybody else in this ecosystem, I'm sure, and spent more as much, so it's not that you have IP in hardware. From my understanding it you are making sure you've got, your software is natural to package. If I can do it, somebody else can do it. >> Bart: Yeah, go ahead. >> Absolutely, I think that part is very, very important that one throat to choke, one company which supports everything. In our case, yes, if you want to have your own hardware, then you can do that, but in our case, if you take the whole appliance from us, that we are providing you complete support. Hardware, operating system, as well as the software. >> And in a certain sense, we are really trying to, l like you said, Stu, match the performance of those optimized environments on AWS for our clients so they get a similar experience from our platform that they would get on AWS. If they build something on Zettabytes and then deploy on AWS, they should get the same experience. >> I want to give you the last word. I'm sure you have lots of customers coming by our booth. It's not far from where you're sitting right now. What are some of the key things they are hearing? What is getting them excited, interested in, that they want to follow up with? >> I think most of the customers we've talked to we say, "Okay, are you using AWS?" they say, "Yes," because they are at re:Invent. I say, "Okay, how far you are in the AWS option?" that's where the devil comes in the details. These applications we have been able to migrate, these we have not been able to migrate. We are building our exponents around it and things like that, and then the question comes, "Do you really want to go too deep into figuring out "the problems which the vendors have solved, "or would you rather focus on your business problems?" that's what I would say. They would say one package, one platform when you get to focus on your business problems and we take care of the rest. >> Yeah, and I think in the keynote yesterday, Andy Jassy said it's all about the analytics and what we are hearing is we've given a lot of thought to putting together a platform that supports big data analytics in addition to the AWS abstraction that we've done, so those analytics workloads were really intriguing to people that are talking with us, our support of machine learning, converting what may be a traditional spark job into a Lambda function is really something people are raising their eyebrows about. >> Bart Hickenlooper, Rishi Yadav asking how deep you are into AWS? Well here at theCUBE we are about 60 interviews in which means we have a few more hours left of great interviews here, so for Justin Warren, I'm Stu Miniman. Thank you so much for watching theCUBE.

>> Narrator: Live from Orlando, Florida, it's the Cube, covering ServiceNow, Knowledge 17. Brought to you by ServiceNow. >> Welcome back to Orlando, everybody, my name is Dave Vellante and I'm here with my co-host, Jeff Frick. This is day two of ServiceNow, Knowledge, and this is the Cube, the leader in live tech coverage. Bart Murphy is here, he's the CTO of York Risk Services, and he's the CIO and CTO of CareWorks, Cube alum. Bart, good to see you again. >> Great to see you guys. So we were talking off camera, Mark came over, we're talking about the CIO Decisions, you participated in that last year as well. What have you been doing at the conference? What are you seeing that's interesting? >> Well I've been attending the sessions and you just mentioned the CIO Decisions, that was my day yesterday. Great opportunity to get you know, great speakers, we mentioned a few of them that spoke yesterday, but also there were some customer round tables that allowed you to collaborate with your peers over a few areas, and sort of discuss what's working for them, what's not. You know, what their road map looks like, how they're selling that to the board, those type of things. It was a very productive day. >> So, since we last talked, what have you been working on? We had a great discussion last year on security, I'm sure things have changed there, they keep evolving. What kind of things you've been working on, what are some of the initiatives that are new? >> Yeah, so last year we did talk about that and my desire, I was somewhat excited when I started to see the new play into SecOps with ServiceNow. So we've now gone live with SecOps. We're continuing to mature our security posture as a company, and I think that's, when you look at a road map or you're looking at things, what we want to see is continual capability maturity in our security space. One, we need to be there, right? As an organization, we're a services organization. We also want to just make sure that we're continuing to get better and automate. So we saw SecOps as a real opportunity for that. So we've now gone live, we've deployed that. We did it and integrated that with certain tools that we have, Tanium, LogRhythm, Symantec, some of our scanning tools. What that's allowing us to do is look at a wide range of log information, parse through that in order to automate certain types of work flows and cases. So whether it be as simple as finding an end point that say has an outdated Symantec update and having that automatically update, or create a case because it can't push the automation, those type of things we're trying to do now to try to raise the level of our security and start weeding through all the noise that's out there, that's provided with all the tools that we have. >> How did you find the integration? >> Well, we did the integration ourselves, and we found the integration, compared to some other products that we've done in the past, to be much smoother. You know, I think this is a later product that they've built into their platform. I think they've taken into account implementation, so some of the integrations were out of the box like the Tanium, others, we built those integrations. So, and we also, I think I may have mentioned this, not sure if I did, when I looked at my incident security response plan and the way I developed that, I developed it very closely to what was coming out of the box with ServiceNow. I wanted to make sure that our policies, procedures, process for that really just met out-of-the-box functionality, so we didn't have to do a lot of customization and configuration there, and we could focus on the technical integrations that really provide some of the power of the automation with the CMBB. >> Speaking of sort of custom work, you talk about M and A, you mention you get a mulligan coming. >> Bart: Yeah. >> Talk about that a little bit, kind of unwinding some of the custom mods. >> Yeah, so we have multiple instances of ServiceNow, and over the last year we've been building our newest instance with York Risk Services Group, that's our total company. And I'm in the process now of taking what we built for CareWorks, you know, we have been a customer since 2010, and really learning what we did well there and what we didn't do well. In addition to the fact that a lot of customization that we did on that platform is no longer really required, that's how much the platform has matured with ServiceNow. >> Which one was it, which release, do you remember? >> Oh gosh, Berlin, probably. >> Berlin, right, right. >> Early, early on if I'm accurate, from the very beginning. And you know GRC was an example where we did a lot of customization because that product just is night and day compared from where it is today. >> Jeff: Right >> So now we get a new opportunity to look at our process to see, say, is this something that we really need to keep the customization, or can we leverage the platform better, and by the way, even if we do have to do customization, can we do it a better way? So it is a little bit of a mulligan, from that standpoint, we get a sort of fresh start on a platform that we understand even better now, and we're doing it at a larger scale, so we're trying to really look at those automation opportunities so we can gain the efficiencies that we need. >> So I wonder if you can talk about the sort of business impact that you've seen over the years. You've been a long-time ServiceNow customer, and it just feels like this whole ecosystem is on the steep part of the s-curve now. Maybe describe the sort of business impact in whatever terms make sense. >> Well, I think partly supporting consolidated shared services, whether it's in IT or other areas of the business, and even finding areas of the business that aren't doing a good job of tracking their work today. And it still exists, in I think every organization. I was mentioning, you know, another area that we're looking at that we'll most likely deploy this year or early next year, I would assume this year, is the HR Case Management. >> Dave: Mmm hmm. >> That's an area very similar to IT, very similar to other areas that we've built use cases within ServiceNow, where things are done primarily through email. It's very inefficient, they don't have very good metrics to understand how much support they're providing the organization. They're pressured just as I am from an SG&A perspective, to do more with less. And the only way we're going to be able to continue to do more with less is to provide some level of automation and stay consistent with it. So when I started looking at ServiceNow, and yes, we're probably on that s-curve too. We've done some really good work on the automation side, but now with the platform, with what they're doing with some of the analytics, what they're, you know, I know what they're going to do with machine learning, what we can do with some of the predictive stuff. How can we take a security instance, for example, have it remediate itself and then inform us on what it did? Those are the type of things that I think's going to bring us way sharp up on that curve. I mean we've done a good job, we're very technical, we've done a good job automating, I'm not, but for what we can do I think over the next three to four years with this platform and the automation, is going to be a game changer for us and we're going to need that. 'Cause you know our SG&A can't grow at the same rate. You want to have that margin improvement, and this is one of the areas that we can use a platform to do that. >> It's interesting, you're, always a lot of talk about automation when we're here. >> Yeah. >> Different automated processes and make them easier. But you mentioned before we went on air, you just mentioned it again, that the desire to get measurement on the process as the primary driving factor, 'cause you just can't measure that which is in email and all these disparate systems, and now you can actually use the motivation of measurement so then you can get improvement as a primary driver to implement it. >> Yeah, I mean one of our core values is to be a data-driven decision making company. And you can't improve what you can't measure. And there's still to this day a lot of these processes that we take for granted. You know, SecOps, HR, operation service center, claim setup. We think we're doing a good job managing it and understanding the productivity of it, but we don't have really good tools in place or they're very disparate. So if we can get that into one CMDB, we can start to leverage automation. Once we start to measure it, we truly can start to see that business value, 'cause we can see those measurements go down. So whether we're using out-of-the-box performance analytics now, you know we started originally, performance analytics was a separate product. On the new York one, again, that's another benefit, we just turn it on, right? And there's already really good, rich data that it's giving us to stay, and we can compare that against our previous performance, whether it's incidents, closing rate, you know all these type of things out of the box. So I can start to show improvement. It's not to say that we don't have areas to improve, we do. There are things outside of ServiceNow that we need to do to improve our overall capability. So whether you're talking leveraging orchestration within ServiceNow but then I need a deployment tool to actually go and do that work. So that's where Tanium comes into play, so there's other strategies we're deploying to say where can we get the full life-cycle of that automation? And that's where engineering discipline and bringing that to your supply chain of activities is key. >> The other thing that you mentioned that kind of flipped it on its head, is you talked about your incidents response plan and trying to make it pretty much as out of the box from ServiceNow as possible. Was that because you just kind of went with the custom, or now are they delivering more best practices in the way that configuration comes out of the box that you don't really have to think about it. >> Yeah, I mean absolutely. >> You can presume best practices, because that's how it's preconfigured out of the box. >> Yeah, and I don't think they tout that, and I understand why, but they're getting feedback from a ton of customers on how to build a process in the most efficient way. I don't think they're doing it in a vanilla way. I think they're doing it in an efficient, robust way. So I think they are at that point where there's a lot of things that come out of the box that people really need to pay attention to. Like I understand that we may have done it this way, but this way is more than sufficient. And if it means that I don't have to customize and I can make my upgrades even easier than they are today, 'cause they aren't that painful at all, on the ServiceNow front, then why not? And then we can benefit from their maturity on the platform, because they're going to continue to add in releases and add in functionality just like we saw over the last two days. >> Back to the sort of s-curve, it sounds like you're getting in the position now to get real operating leverage almost like Metcalf's Law. The first one you get some benefit, but the nth one, boy that's when it really kicks in. >> I hope so. That's what I'm, I think right now we've spent a lot of time and energy getting onto one platform, right? Whether it's from all the acquisitions, whether it's from an older instance to a newer instance. I think once we get critical mass on that platform, yes, the automation stuff will make a marketable difference. We've done some great things for our business but I think once we get everybody on one platform and we get that true understanding of how we want to do our enterprise process and we have some other uplift in our areas and systems. You know, Tanium's a new product that we have. We're looking potentially HRIS, there's other things at play that will play in the ecosystem. And as we mature those and really understand what our end game's going to be, I think that's where we have that power. >> One of the speakers at CIO Decisions this week was author Daniel Pink. We had him on the Cube, talk about selling is human. When you run a business case, you talked about the HR, moving into HR, do you go sell, do you make the business case, are they coming to you, is it push/pull, how does it work? >> A little bit of both. As a CTO and as any executive, I listen to Daniel as well and I'm a firm believer that we're all in sales. All of us are part of some type of revenue-generating company, okay, and if we don't take that to heart, and we just think that we're some cog in a wheel in somebody else's problem, shame on you. No company's going to grow without a full company of great sales people. They're either advocates for their brand, they understand the mission, they understand what they're doing for the mission. So from a sales perspective, certainly I'm going around trying to tell people about the capability of ServiceNow. I saw the CEO speak yesterday too and one thing that struck me that I think a lot of people need to do, is he's spent a lot of time over the last 49 days trying to understand the vernacular of IT. You know, he was the CEO at some large companies, they all had IT, now he's at an IT company. And so he's trying to really understand the speak and some of the capabilities that you have to understand. He's got a better appreciation of it. It's my job, really, to be able to do that type of evangelism within our company to say here are some of the platforms that we have and here are some of the capabilities and at least start the conversation. I will tell you that other times I have people come to me because they've either heard from someone else that they're using it at their company and their HR team loves it, or what's it about? But I need to go around and say I see you guys doing this and we have a platform that's totally made for that. It's why it was built. Let's have a demo or let's start looking at how you think that would improve your guys' productivity. You're stretched for resources, I'm stretched for resources, and just come at it from a common problem statement perspective. Then we build the business case from there. >> I see. So we hear a lot of the announcements this morning, Jacarta, another release. What do you, and so there's a lot of things they did in there, performance improvements, UI improvements and things like that, bringing in intelligent automation, a lot of really good, cool things in there. What's, from your mind, on their to-do list? What kinds of things, I mean, are they doing the types of things that you want them to do, is there something big that could really make a difference to your business? >> Yeah, I wish I was like the ServiceNow product visionary. (laughing) But I'm not, I got to commend 'em. I think they're doing some pretty darn good things. When you start to look at SecOps and its play into GRC and the way that you really start to automate some of your controls, which are a huge component of, I'm not going to say waste within your organization, but they take a lot of time, and they bring value, don't get me wrong, but they aren't bringing...they're not bringing in revenue, they're a lot of compliance and they're good practices, so the more we can automate some of those they're high value but you want your team working on other innovation type of stuff, I think the better. When they start looking at what they're doing with the data now, everybody's becoming a data company, everybody's talking about machine learning. Everybody's talking about AI. I think that is the next place that they got to get to. If they can start to generate, again, some of that low value work, whether it's automating an entire incident end to end. I mean, there's insurance companies out there that are doing that, right, trying to automate a claim end to end. So I think the more they can look at their domain and determine ways to automate an entire workflow, which they are well on their path. They've been doing that from a workflow automation perspective for years. Now take it into AI to do it, I think they're going to be in a good position, a better position than I am in, probably if I was to develop that myself. >> Right. >> So I think that will help me scale from a user support perspective and just workflow in general, service management perspective. >> So you might not be the product guru going forward, but the thing you know probably better than a lot of people under the 15,000 is how to get people to adopt a platform. I wonder if you can share some of your tips and tricks to fellow practitioners to convince the people to don't pick up the phone, you know, put it in the platform? >> Yeah, it's evangelism. You got to get out and educate people on what the platform's about. As a procurer of the platform, you know and ServiceNow is not a cheap solution, and nor should it be. I think you need to go and justify, I'm getting this platform and it's up to me to make sure that we're going to leverage those dollars as much as possible. So anything I buy I want to make sure we're leveraging it as much as we can within the organization. I'm also a firm believer, I understand that reality hits and it's not going to happen overnight. So how do you build a backlog and start really working through that? We do an agile process, we're doing releases every two weeks. We're trying to, I may take an opportunity in IT but then the next one I want to do is going to be in the business. Or it's going to be with security or it's going to be with HR. Trying to get winds across the spectrum instead of trying to take big projects. Big projects take time, you know, there's a lot of little things that I can do to whet their appetite, on boarding, off boarding, transfers, HR started to get familiar with ServiceNow and what it could o just in that space. That whet their appetite, then, to have a more serious discussion about case management, right, which we're still having. So I think trying to figure out how you can handle a backlog of smaller hit items to get winds, will allow you to get a little bit more credibility if you start looking at a more wholesale change to their entire business, which this would be, a wholesale change to their business. >> You have kind of this dual role of CTO and CIO. Over the last several years, so much has changed in information technology, cloud, infrastructures, code and now you're seeing containers explode, the whole sassification of softwares eating the world, obviously service management is playing a big part there. Now AI, the whole big data meme. How has the CIO role evolved and changed and how has that affected you? Particularly the CIO piece, and you know, the CTO piece as well, I guess. Technology's always there, the CTO has got to be following that. But the CIO role seems to be changing quite dramatically. >> I think each organization's a little different. The way I look at it is, and some organizations, and maybe it's just me, some people see a CIO as an operational guy or girl, and some of them see their CTO as going out and looking at new technology. The way I, and why I sort of have the title of the CTO is I never want to have a build and run type of organization. I don't want to have a marginalized CIO that's basically just keeping the lights running, maybe keeping enterprise systems up. We need to be innovative as an entire team and those assets that we build, the same people need to support them, because, man, they build much better assets if they have to support them, let me tell you. (laughing) I think the role is changing whether you use the term CTO, CIO, you know, who is that person that's going to help ensure that you're not only looking at new platforms but not, I don't want to just spend all my time looking at new platforms or looking at new innovations. And certainly want to be aware of the trends. What's the right time to look at that for your organization? Some would say you always need to be on top of all of that, and I don't need to be on top of every AI vendor or data analytics company. What I need to understand is within the context of our organization, our financial structure, where we are as a maturity as an organization, where are the tools right now that can really make a major lift? And sometimes those aren't the most recent platforms. Sometimes they aren't the gold-standard platforms, sometimes they're just grunt and hard work. So I think the role, I hope the role evolves into where somebody takes ownership of all that and it's not carved up. Now, I think there are, even in our organization, there's a place. We have a Chief Innovation Officer, who is staying on top of some of the front-end stuff dealing with our industry. And that's a fine model as well. But I don't like breaking up between operations and development work and innovation. I like to make sure that those are all in sync. I think that's where you don't get a lot of rogue IT, a lot of shadow IT, because ultimately somebody's got to support it, and we want to make sure that that support cost is as lean as possible. >> That's a great answer, steeped in accountability, Bart. It's always great having you on the Cube. Thanks so much for coming on. >> Thank you guys, it's a pleasure to see you. >> All right, good to see you. All right, keep it right there everybody, we'll be back with our next guest, this is the Cube live from Knowledge 17. Be right back. (upbeat music)

>> Mine from Las Vegas. It's the cute covering knowledge sixteen brought to you by service. Now carry your host, Dave Alon and Jeff Rick. >> Welcome back to knowledge. Sixteen. Everybody, This is the Cube. Silicon Angles, flagship product. We go out to the events. We extract the signal from the noise Bart Murphy is. Here's the CTO of York Risk Services group. Mark. Good to see again. Good to see you. But thank you for having me. So what's been going on this week? Busy week. What you been doing this week has >> been busy. I've been doing a couple different things. One on the CIA decisions track, you know, collaborated on with those folks and getting some sessions in from service now and then on the partner side. You know, talking to customers, checking out and enjoying the the key notes on seeing what's new on the platform. Very exciting. >> Did you see Secretary Gates last night? We were, unfortunately, >> got pulled out for a call, So I >> think that's the >> one thing I did miss. You >> want to call me on that? One of things, he said, which I want to ask you about a former CEO. See XO now? Hey, said that consensus management don't bother now speaking to watch the CEO's as the CEO, yeah, it's a >> challenge. I think you know, there's there's one component that you have to devise, a strategy that you know a sound, and you have to have some resolve to help sell it. So I see that component of it. But the other is to sell that vision and get other people bought it. So, you know, I think there is a and consensus component from that, certainly from the executive team. And then you have to go sell it to your organization as well. And I think that truly doesn't come from just talking about the vision or the business case. It's from actually delivering the software and delivering the services and doing in an incremental basis that allows them to see and gain value from that, that that's what you build your credibility up on. And I think then that's what helps sell it. >> So you've gone through a few changes personally, your company. So take us through the care works acquisition. Sure, so >> careless family companies was required by your Chris Services Group S O. We're now part of a larger organization and national organization, Although care works itself had a few of the companies that had national footprint, a majority of them were primarily based in Ohio. So strategically great fit a great company. I moved into the corporate CTO roll about Oh, a year, year and a half after the acquisition, and I've been really trying to build out the entire enterprise strategy from a night perspective because they just they had procured a lot of acquired a lot of companies over a two to three year time span. And so we need to really invest a lot of time on what the future state of it is going to look like. >> So it's interesting gone from CEO to CTO. People talk coming to Cuba to talk about the role of the CIA. He'LL talk about all the time, and there'd been someone put forth the notion that the CEO eventually is going to have to choose a path, technical path or business path. You know, maybe both at different times. Do you subscribe to that, or do you see the CEO role is continuing on a CZ? We've known it. Yeah, >> we don't have a separate CIA and CTO I oversee the including operations. To me from a title perspective, I just want to have the organization view that that role is part of innovation. We have a chief innovation officer as well, but from a technology perspective, I think it's very difficult to run operations if you don't have a good grass for the technology in the platform. So regardless of the roller or title that they gave me, I think it's more about what are you managing on? And I don't want to ever be broken up between sort of SETI role that may be more focused on newer technology projects and then a CIA on Lee based on building our run methods. I want to make sure that those organizations are always combined because you're going to build much better software if you also have to support it. We also want to make sure that the automation is in place so that we have our support organization in mind when we actually deploy new platforms, new applications, new systems. >> So you see yourself as a software company. >> You know we do. We're in the wrist services business, so we are, ah, services provider, two carriers to large self insured Teo Large Claims organization. So we see ourselves. A lot of what we do is differentiated by our technology. Whether that's, you know, better business process, outsourcing functions or ability to do Bill review faster, more accurately. So our CEO definitely sees us as a technology company, and that's why there's a lot of investment in time being put into sort of build out what that future state of it is going to look like. >> What what do you do with service now? These days? How did the acquisition affect that and where you had it? >> Well, so we just went live with Yorker Services Group on service now is Platform on Geneva, and that's actually a separate production instance that we have with care work. So we deployed the care works instance in early two thousand eleven, late two thousand ten in that time frame, and there were, you know, there's a ton of customization a lot, you know, very solid platform for that family of companies with the York. There's a much larger scope that we wanted to address so very lucky again to be in that situation because I had an opportunity to start a redo and any time that you worked on a platform and you do it for a few years and then you get a chance to actually build again. So we really took more of an enterprise. I till out of the box type of approach s O that it could be flexible enough to manage across the entire enterprise, including all the acquired companies that we plan to pull onto the platform. And then that gives us time to figure out what was really the best out of our other platform that we want to, you know, retrofit back in. But the main reason I did that is to make sure that we could get some benefit out of the platform now and work and migrate into the business. Shared services functions within York that I think we're going to benefit very, very much from the new platform. >> So you've got a mulligan of sorts a little bit. >> Yeah, I got lucky on that on a little bit of the mulligan. And, you know, again, it's all about trying to make sure that we can come in and we just went live. You know, we're gonna have our challenges, like with any organizational change management solution, even just on the same side. But the cadence in which we're putting out releases to actually improve and bring on other shared services functions, I think, is where we will gain the majority of buying. >> So this notion here talked about a lot of this conference. The single cmd b yeah, is that something that you're able to achieve or working toward? Are you there? And absolutely, it's the goal. >> I mean, I don't know if you ever achieve it. I think it does take a lot of time. So the goal is to have everything in one platform for all of our companies across the board and to help facilitate automation, whether it's with GRC with the new security product that's coming out, which is, you know, something we're looking to get deployed in. Q three Q. Three Q For hopefully sooner rather than later. I just see there's a bunch of play on the automation orchestration side as it relates to tying in and tying an audit. Tien and Security on then also looking at business shared services and you know that's a whole different world of figuring out how can we help them? And we have ah operations service and are actually part of our next release. So I'll be very interested to see. You know, they do a lot of things manually like everybody does. He'LL be very keen to see how they see the platform and what they're going to come up with us, a strategy long term for them. >> So are you mentioned a couple times that York's made a number of acquisitions your company included, and don't give twenty four looking statements? Obviously, they're going to keep rolling up more things. But if you could speak to using service now as a vehicle to better integrate acquisitions, yeah, because for a lot of companies, that's a strategy. >> Yes, so and I actually have a strategy around that leveraging the platform is one of the main reasons that want to get it in now so that it could eventually build that. My whole goal there is the Leverage Performance Analytics on the way that I envisioned. Using that is, in many of the companies that we acquire, they will operate still, stand alone from a night perspective for some period of time. You know, whether that's six months, three months, two years until we can fully integrate him, whether it's network, you know, systems consolidation you name it. It takes a long time. It's not something that we have solved. So part of it is to be able to do modeling using Performance Analytics by pulling in the data so I can get them now onto this cloud platform because they don't need to be on network. I can have them operating their work within that platform for a period of a baseline period of time. And I could start to model that using Performance Analytics to say, How would that impact our enterprise? That's allies. Does it help our enterprise? That's always. Does it degrade our enterprise? That's the lace. Are they staffed appropriately to actually meet our enterprise? That's the lace and what our enterprises slaves. Once we start collecting all this data based on how we're staffed and how we're going to, you know, fund that transaction. So, >> Bart, if I understood it correctly, you have the dual role CEO slash CTO. Okay, is that there's the CSO report into you are he does. I saw Also he >> does. And so and that's ah, new rule that we established about a little less than a year ago. There was ah VP of corporate security. But we didn't have a chief information security officer s. So I we're not got a very season, see so and working not only as an internal what we do internally. Also within our tech company as well. We started cybersecurity practice. So everything we do, we try to make sure that we can actually support our technology investments from an enterprise perspective and be able to self serve ourselves as an enterprise. So very excited about that. That's why we're getting to the security components and some other products that we think will integrate extremely well into service. Now >> let's talk about that a little bit. I want to put forth the premise. You tell me, feel free to tell me the premise doesn't hold water. But it seems to us that there's been a shift in thinking about security from we'LL focus on you know, defense, defense, defense to one of you know we're going to get infiltrated. It's all about how we respond and I as the sea xo Whatever. See so CEO Seo, I can help lead that response. It's mechanism, but it's a team sport. Is that a valid premise? >> I think it's valid. I think you know, I think it's a little it is driving some change v f ear. But, you know, I think that, you know, is certainly from an external perspective can protect yourself pretty well. You know, a lot of the breaches were actually curve, and some of the cases were internal or through third party partners. So I think there's been a lot of additional due diligence being put on organization, especially as a service organization. We work with a lot of large insurance carriers as an example. So we are getting hit with a lot more requests and a lot more sort of assessments on what our controls are in that space. So we need to be mature, and that's based no matter what, since again, we're providing services to clients in this space, and we're collecting a good amount of claim data and bill data and medical data. So I'm not as going out staying okay, just when it's gonna happen and how we handle breach. If that's the case, I'm trying to figure out what are the ways that we can proactively manage our environment and be able to respond in a much faster fashion to isolate an issue as quickly as possible, which is why I'm really excited about the automation and security component within service now because properly integrated with similar tools that we have. There's a lot that the system conduce that a human can't get too fast enough that will actually shut down to manage that risk extremely well. >> Do you believe that the board level? There's sort of open and transparent communication that that it's not about If Wade get infiltrated, its we have been infiltrated and we will continue to be infiltrated. That discussion occur. >> I think, yeah, the board level. They're certainly more aware, and not just from their participation in our board for the companies that they run themselves, because many of these folks come from companies that their run themselves. So I think there's certainly an awareness I think they're demanding and wanting to have more concrete plans on what your corporate security strategy is going to be. So we've produced a three year plan on what that is and presented that our committee and are starting to communicate that all the way up, you know, through our CEO. So I think there's more awareness I I think that for whatever reason, people think that it hasn't been working on this for some time, but they have S o. You know, there's a lot of good things that we've already done and already put in place that people just need to be made aware of it and get up to speed if you will. And then there's. Here's what we're doing to invest in trying to stop future things or to be more proactive or tow, have better control. Is better auto practices this type of >> what's the right regime for a cyber security? In other words, who should be responsible for should be a single tech group? We Should it be a wider group. What responsibility? >> And no, it's it's it's It's by committee. So our committee included, you know, our general counsel, our CEO, our chief human resource officer, our CEO. So it it's a joint effort. Certainly there's a large component of it because many of it is about your defenses in your ability to manage and maintain and keep your data secure. But security is a company wide initiative. You know everything from training all the way down the associate level to not, you know, click on bad email links, right that no matter what you do and what type of in a virus you have and you're still going to get some of those fishing emails and some of those ransomware emails in those type of components. So there's a whole education put component that goes all the way down to the associate level. If that's not understood by the management over those groups, then you know how is it going to actually be distilled down and supported? So it's a complete company effort when it comes to corporate security. >> And how about >> the business lines? Because our research shows that a lot of organizations don't you don't even have the specifically answer for your organization. Just in your experience is the CEO and the CEO. If it seems as though a lot of businesses don't understand the value of their data or the value of their I p, and as a result, don't really know how to protect it, is that something that is challenging for organism >> Asians? I think it is least when I've talked to other clients potentially, I think less today than it was even five years ago. We certainly know the value of our data. I mean, there's been too many breaches in the large breaches in the past three years to not be aware. I have had that question asked ofyou on, even for a business perspective, understand the exposure. So you know they what is that? Hundred fifty hundred twenty five dollars per claim? Potentially on the data side. So people even put metrics around. It's you, Khun. Quickly go through and established what you think your overall exposure is from a dollar perspective and that starts toe. You know, open eyes when you have millions of claims, are even more millions of bills. >> And that's your business. So you would think you have a better understanding everything most. But so for those who don't how should they go about achieving that knowledge? That awareness, >> They should find someone that, you know, maybe some type of trusted advisor. You know, whether they need to hire a consulting company whether they need to go and just converse with another AA group like a CEO group and ask Hey, have you guys done this before? There's a ton of collaboration at that level where people are asking, Hey, how did you guys come up with your security road map on What did that >> look like? Because Because the value then drives your investment decisions, right, because that's the other thing is kind of like insurance. When is enough enough, You could always been Mohr, but at some point you're gonna have diminishing returns relative to the value. But you've gotta have a basis to set a budget. So I would imagine the value of the data, the value of the risk, whether its >> value brand right, so outside of the hard costs of potentially, you know, getting credit rating or those type of components. You know, there's there's the brand discussion, and I think that's somewhat invaluable. So, you know, budgets are just over. Go spend what you want, but there's certainly a lot of awareness that money needs to be spent that area. It needs to be spent wisely, but there hasn't been an issue as to either one. We're coming up with wild budgets for security but explaining what we're doing and why, and how cost effectively we're doing. It has been very well >> in thinking about how you communicate to the board Yeah, about cyber security. What would be the top two or three things that you would recommend that a C XO should have on his or her checklist? >> One is, you know, understanding all your end point, so understanding everything that's in your network. And it's an easy to say, but it's a very hard thing to do, especially when you have external facing applications. And you have a lot of different networks, so understanding your scope of devices and understand. You know, that way you could understand, to start to collect and fill up that C M G B and understand. Okay, if I have a patch that wasn't applied, how many devices were impacted? You know, how quickly can I get those remediated s so that you know, I think understanding the technical scope of your organization is important because it's very difficult to understand your risks, you know, rating if you will. If you don't understand the tools you have in place and where your potential holes maybe, ah, and then understanding you know your core data. So you know what is in your data that would potentially create a potential risk, even a financial risk? Certainly we go through all the insurance process, right? And even insurance now for cyber liability insurance. You know, the forms for five years ago were much different than the forms that are being filled out today. Much different. A lot more detail, a lot more drill down. So even just going through that process alone drives you to actually go and collect all this information that I'm talking about today, you know, so understanding your internal environment in understanding you know, those endpoints understanding the scope of your data management. And then I think it's around developing a sound strategy that is not just short term but short term and long term, with investments not just in tools, but also processes training those components. >> Did you look a tte security and responding to security is part of, ah, business continuity, as opposed to sort of a bespoke initiative. It is, There's business >> continuity and d are both have components of security, but it is truly what a way to ensure that you're you stay in business, right, and and And if people don't view it that way, then there's a lot of organizations that have been either crippled, not necessary put out of business but impacted extremely large. You know, financial impact with unmanaged breaches that actually went on way too long, right? And they weren't able to detect it, you know? So I think that there's a component there where you have to really think about what's the scope of the work, what the scope of the risk and how much do we need to invest? >> And you see service now. And I'm spending so much time in security this week because I'm excited about what I saw on Monday at the financial analyst meeting and who, talking to folks about this very important topic, you see, service now is playing a role in solving this problem. >> I do because we're a big user of GRC. So we already went down the audit route with service now years ago s Oh, this is just another extension I see of not just audit controls but being more proactive on the security side. And so, since all of our information is in this platform anyhow, we have a ton of opportunity toe automate and manage a lot of the things that again could have potentially gone unnoticed for a period of time simply because a manpower or logs if you ever had a review logs from some of these devices. I mean, trying to find the needle in the haystack is very difficult. So tools are extremely important in this space. Humans cannot meet this challenge alone at all. >> You just make a tad cloud. You wish, right? Awesome. Bart, this is I'LL give you the last word so that your impressions on knowledge sixteen. >> I'm excited, You know, the way it's grown again The way that they're really being purposeful about how they're building out their platform and truly trying to solve the enterprise problems to me is just it shows a very strategic, well thought out plan by service now. And as customers, you know and partners, you know, that's that's what you want to see from a company. So for me, I'm just very pleased where the platforms going. It's exciting how much they've grown. But the way that they've been able to invest in the right things, I feel and truly integrate things into the platform, even acquisitions that they had on and truly make it part of the platform versus and add on, I think, is really differentiating them from a lot of products that have grown in a similar matter but become unwieldy to manage because they're just pieced together. So I'm very, very excited, >> Fantastic. The cube securing knowledge for our audience that Bart, you have full of a lot of knowledge and really appreciate you coming on the Cuban and sharing. >> Yeah, appreciate it. Nice seeing you guys. >> All right, Keep it right there, everybody. We'LL be back with our next guests right after this. We're live knowledge. Sixteen from the Mandalay Bay Hotel in Las Vegas, right back. >> Every once in a while.

>>Okay. We're back here in the cube, focusing on the business promise of the cloud democratizing data, making it accessible and enabling everyone to get value from analytics, insights, and data. We're now moving into the eco systems segment the power of many versus the resources of one. And we're pleased to welcome. Barb Hills camp was the senior vice president partners and alliances at Ultrix and a special guest terror do week head of technology alliances at snowflake folks. Welcome. Good to see you. >>Thank you. Thanks for having me. Good to >>See Dave. Great to see you guys. So cloud migration, it's one of the hottest topics. It's the top one of the top initiatives of senior technology leaders. We have survey data with our partner ETR it's number two behind security and just ahead of analytics. So we're hovering around all the hot topics here. Barb, what are you seeing with respect to customer know cloud migration momentum and how does the Ultrix partner strategy fit? >>Yeah, sure. Partners are central, our company's strategy. They always have been, we recognize that our partners have deep customer relationships. And when you connect that with their domain expertise, they're really helping customers on their cloud and business transformation journey. We've been helping customers achieve their desired outcomes with our partner community for quite some time. And our partner base has been growing an average of 30% year over year, that partner, community and strategy now addresses several kinds of partners, spanning solution providers to global size and technology partners, such as snowflake and together, we help our customers realize that business promise of their journey to the cloud. Snowflake provides a scalable storage system altereds provides the business user friendly front end. So for example, it departments depend on snowflake to consolidate data across systems into one data cloud with Altryx business users can easily unlock that data in snowflake solving real business outcomes. Our GSI and solution provider partners are instrumental in providing that end to end benefit of a modern analytic stack in the cloud providing platform guidance, deployment, support, and other professional services. Okay, >>Great. Let's get a little bit more into the relationship between Altrix and in snowflake the partnership, maybe a little bit about the history, you know, what are the critical aspects that we should really focus on? Barb? Maybe you could start an Interra kindly way in as well. >>Yeah, so the relationship started in 2020 and all shirts made a big bag deep with snowflake co-innovating and optimizing cloud use cases together. We are supporting customers who are looking for that modern analytic stack to replace an old one or to implement their first analytic strategy. And our joint customers want to self-serve with data-driven analytics, leveraging all the benefits of the cloud, scalability, accessibility, governance, and optimizing our costs. Altrix proudly achieves highest elite tier and their partner program last year. And to do that, we completed a rigorous third party testing process, which also helped us make some recommended improvements to our joint stack. We wanted customers to have confidence. They would benefit from high quality and performance in their investment with us then to help customers get the most value out of the strength solution. We developed two great assets. One is the Altrix starter kit for snowflake, and we coauthored a joint best practices guide. >>The starter kit contains documentation, business workflows and videos, helping customers to get going more easily with an Alteryx and snowflake solution. And the best practices guide is more of a technical document, bringing together experiences and guidance on how Ultrix and snowflake can be deployed together. Internally. We also built a full enablement catalog resources, right? We wanted to provide our account executives more about the value of the snowflake relationship. How do we engage and some best practices. And now we have hundreds of joint customers such as Juniper and Sainsbury who are actively using our joint solution, solving big business problems, much faster. Cool. >>Tara, can you give us your perspective on the >>Yeah, definitely. Dave. So as Bart mentioned, we've got this standing very successful partnership going back, whereas with hundreds of happy joint customers. And when I look at the beginning, Ultrix has helped pioneer the concept of self-service analytics actually with use cases that we've worked on with, for, for data prep for BI users like Tableau and as Altrix has evolved to now becoming from data prep to now becoming a full end to end data science platform, it's really opened up a lot more opportunities for our partnership. Ultrix has invested heavily over the last two years in areas of deep integration for customers to fully be able to expand their investment, both technologies. And those investments include things like in database pushed down, right? So customers can, can leverage that elastic platform, that being the snowflake data cloud with Alteryx orchestrating the end to end machine learning workflows, Altryx also invested heavily in snow park, a feature we released last year around this concept of data programmability. So all users were regardless of their business analysts, regardless of their data, scientists can use their tools of choice in order to consume and get at data. And now with Altryx cloud, we think it's going to open up even more opportunities. It's going to be a big year for the partnership. >>Yeah. So, you know, Terike, we we've covered snowflake pretty extensively and you initially solve what I used to call the, I still call the snake swallowing the basketball problem and cloud data warehouse changed all that because you had virtually infinite resources. But so that's obviously one of the problems that you guys solved early on, but what are some of the common challenges or patterns or trends that you see with snowflake customers and where does Altryx come in? >>Sure. Dave there's there's handful that I can come up with today. The big challenges or trends for us, and Altrix really helps us across all of them. There are three particular ones I'm going to talk about the first one being self service analytics. If we think about it, every organization is trying to democratize data. Every organization wants to empower all their users, business users, you know, the, the technology users, but the business users, right? I think every, every organization has realized that if everyone has access to data and everyone can do something with data, it's going to make them competitively, give them a competitive advantage with all traits is something we share that vision of putting that power in the hands of everyday users, regardless of the skillsets. So with self-service analytics, with Ultrix designer, they've they started out with self-service analytics as the forefront, and we're just scratching the surface. >>I think there was an analyst report that shows that less than 20% of organizations are truly getting self-service analytics to their end users. Now with Altryx going to Ultrix cloud, we think that's going to be a huge opportunity for us. And then that opens up the second challenge, which is machine learning and AI, every organization is trying to get predictive analytics into every application that they have in order to be competitive in order to be competitive. And with Altryx creating this platform. So they can cater to both the everyday business user, the quote, unquote, citizen data scientists, and making it code friendly for data scientists, to be able to get at their notebooks and all the different tools that they want to use. They fully integrated in our snow park platform, which I talked about before, so that now we get an end to end solution catering to all, all lines of business. >>And then finally this concept of data marketplaces, right? We, we created snowflake from the ground up to be able to solve the data sharing problem, the big data problem, the data sharing problem. And Altryx, if we look at mobilizing your data, getting access to third-party data sets to enrich with your own data sets to enrich with, with your suppliers and with your partners, data sets, that's what all customers are trying to do in order to get a more comprehensive 360 view within their, their data applications. And so with Altryx is we're working on third-party data sets and marketplaces for quite some time. Now we're working on how do we integrate what Altrix is providing with, with the snowflake data marketplace so that we can enrich these workflows, these great rate workflows that Ultrix rating provides. Now we can add third party data into that workflow. So that opens up a ton of opportunities date. So those are three. I see easily that we're going to be able to solve a lot of customer challenges with. >>Excellent. Thank you for that. Terrick so let's stay on cloud a little bit. I mean, Altrix is undergoing a major transformation, big focus on the cloud. How does this cloud launch impact the partnership Terike from snowflakes perspective and then Barb, maybe, please add some color. >>Yeah, sure. Dave snowflake started as a cloud data platform. We saw our founders really saw the challenges that customers are having with becoming data-driven. And the biggest challenge was the complexity of having a managed infrastructure to even be able to, to get applications off the ground. And so we created something to be Claudia. We created to be a SAS managed service. So now that that Altrix is moving into the same model, right? A cloud platform, a SAS managed service, we're just, we're just removing more of the friction. So we're going to be able to start to package these end to end solutions that are SAS based that are fully managed. So customers can, can go faster. They don't have to worry about all of the underlying complexities of, of, of stitching things together. Right? So, so that's, what's exciting from my viewpoint >>And I'll follow up. So as you said, we're investing heavily in the cloud a year ago, we had to pray desktop products. And today we have four cloud products with cloud. We can provide our users with more flexibility. We want to make it easier for the users to leverage their snowflake data in the Alteryx platform, whether they're using our beloved on-premise solution or the new cloud products, we're committed to that continued investment in the cloud, enabling our joint partner solutions to meet customer requirements, wherever they store their data. And we're working with snowflake, we're doing just that. So as customers look for a modern analytic stack, they expect that data to be easily accessible, right within a fast, secure and scalable platform. And the launch of our cloud strategy is a huge leap forward in making Altrix more widely accessible to all users in all types of roles, our GSI and our solution provider partners have asked for these cloud capabilities at scale, and they're excited to better support our customers cloud and analytic ambitions. >>How about you go to market strategy? How would you describe your joint go to market strategy with snowflake? >>Sure. It's simple. We've got to work backwards from our customer's challenges, right? Driving transformation to solve problems, games agencies, or help them save money. So whether it's with snowflake or other GSI, other partner types, we've outlined a joint journey together from recruit solution development, activation enablement, and then strengthening our go to market strategies to optimize our results together. We launched an updated partner program and within that framework, we've created new benefits for our partners around opportunity registration, new role based enablement and training, basically extending everything we do internally for our own go-to-market teams to our partners. We're offering partner, marketing resources and funding to reach new customers together. And as a matter of fact, we recently launched a fantastic video with snowflake. I love this video that very simply describes the path to insights starting with your snowflake data. Right? We do joint customer webinars. We're working on joint hands-on labs and have a wonderful landing page with a lot of assets for our customers. Once we have an interested customer, we engage our respective account managers, collaborating through questions, proof of concepts really showcasing the desired outcome. And when you combine that with our partners technology or domain expertise, it's quite powerful, >>Tara, how do you see it? You'd go to market strategy. >>Yeah. Dave we've. So we initially started selling, we initially sold snowflake as technology, right? Looking at positioning the diff the architectural differentiators and the scale and concurrency. And we noticed as we got up into the larger enterprise customers, we were starting to see how do they solve their business problems using the technology, as well as them coming to us and saying, look, we want to also know how do you, how do you continue to map back to the specific prescriptive business problems we're having? And so we shifted to an industry focus last year, and this is an area where Ultrix has been mature for probably since their inception selling to the line of business, right? Having prescriptive use cases that are particular to an industry like financial services, like retail, like healthcare and life sciences. And so mark talked about these, these starter kits where it's prescriptive, you've got a demo and a way that customers can get off the ground and running, right? >>Because we want to be able to shrink that time to market, the time to value that customers can watch these applications. And we want to be able to, to, to tell them specifically how we can map back to their business initiatives. So I see a huge opportunity to align on these industry solutions. As BARR mentioned, we're already doing that where we've released a few around financial services working on healthcare and retail as well. So that is going to be a way for us to allow customers to go even faster and start to map to lines of business with Altryx >>Great. Thanks Derek, Bob, what can we expect if we're observing this relationship? What should we look for in the coming year? >>A lot specifically with snowflake, we'll continue to invest in the partnership. We're co innovators in this journey, including snow park extensibility efforts, which Derek will tell you more about shortly. We're also launching these great news strategic solution blueprints, and extending that at no charge to our partners with snowflake, we're already collaborating with their retail and CPG team for industry blueprints. We're working with their data marketplace team to highlight solutions, working with that data in their marketplace. More broadly, as I mentioned, we're relaunching the alternative partner program designed to really better support the unique partner types in our global ecosystem, introducing new benefits so that with every partner, achievement or investment with ultra we're providing our partners with earlier access to benefits, I could talk about our program for 30 minutes. I know we don't have time, but the key message here Alteryx is investing in our partner community across the business, recognizing the incredible value that they bring to our customers every day. >>Great Tarik. We'll give you the last word. What should we be looking for from, >>Yeah. Thanks. Thanks, Dave. As BARR mentioned, Ultrix has been the forefront of innovating with us. They've been integrating into making sure again, that customers get the full investment out of snowflake things like in database push down that I talked about before, but extensibility is really what we're excited about. The ability for Altrix to plug into this extensibility framework that we call snow park and to be able to extend out ways that the end users can consume snowflake through, through sequel, which has traditionally been the way that you consume snowflake as well as Java and Scala now Python. So we're excited about those, those capabilities. And then we're also excited about the ability to plug into the data marketplace to provide third party data sets, right? If they're PI day sets and in financial services, third party, data sets and retail. So now customers can build their data applications from end to end using ultrasound snowflake when the comprehensive 360 view of their customers, of their partners, of even their employees. Right. I think it's exciting to see what we're going to be able to do together with these upcoming innovations. >>Great stuff, Bob, Derek, thanks so much for coming on the program. Got to leave it right there in a moment. I'll be back with some closing thoughts in summary, don't go away.

(upbeat music) >> From around the globe, it's theCUBE! With digital coverage of Postgres Vision 2021, brought to you by EDB. >> Welcome back to Postgres Vision 21, where theCUBE is covering the innovations in open source trends in this new age of application development and how to leverage open source database technologies to create world-class platforms that are cost-effective and also scale. My name is Dave Vellante, and with me is Roberto Giordano, who is the End User Computing, Corporate, and Database Services Manager at Borsa Italiana, the Italian Stock Exchange. Roberto, great to have you. Thanks for coming on. >> Thanks Dave, and thanks to the interview friend for the invitation. >> Okay, and we're going to dig in to the great customer story here. First, Roberto, tell us a little bit more about Borsa Italiana and your role at the organization. >> Absolutely. Well, as you mentioned, Borsa is the Italian Stock Exchange. We used to be part of the London Stock Exchange, but last month we left that group, and we joined another group called Euronext, so we are now part of another group, I would say. And right now within Euronext, Euronext provide the biggest liquidity pool in Europe, just to mention something. And basically we provide the market infrastructure to our customers across Europe and the whole world. So probably if it happens for you to buy a little of, I don't know, Ferrari for instance, probably use our infrastructure. >> So I wonder if you could talk about the key drivers in the exchange business in Italy. I don't know how closely you follow what's going on in the United States, but it's crypto madness, there's the Reddit army driving up stocks that have big short positions, and of course the regulators have to look at that, and there's a big debate going on. Well, I don't know what's it like in Italy, but what are the key drivers that are really informing the priorities for your technology strategy? >> Well, you mentioned, for instance, the stereotypical cases that are a little bit of laterally to the global markets and also to our markets as a it professional running market infrastructure is our first the goal to provide an infrastructure that is reliable and be with the lowest possible latency. So we are very focused on performance and reliability just to mention the two main drivers within our systems. >> Well, and you have end-user computing in your title and we're going to get into the database discussion, but I presumably with with COVID you had to pivot and that that piece of your job was escalated in 2020, I would imagine. And you mentioned latency which is a key factor in obviously in database access but that must've been a big challenge last year. >> Well, it was really a challenge, but basically we move just within a weekend, the wall organization working remotely. And it has been like this since February, 2020. Think about the challenge of moving almost 1000 people that used to come to the office every day to start to work remotely. And as within my team of the end user computing this was really a challenge but it was a good one at the end. We, we, we succeeded and everything work. It's fine from our perspective, no news is is a good news, you know, because normally when something doesn't work, we are on newspapers. So if you didn't heard about us it means that everything worked out just fine. >> Yeah. It's amazing, Roberto. We both in the technology business that you'll be you're a practitioner observer, but I mean if you're in the tech business most companies actually pivoted quite well. You're have always been a digital business, different. I mean, if you're a Ferrari and making cars and you can't get semiconductors, but but most technology companies actually made the transition you know, quite amazingly, let's get into the, the case study a bit of it. I wonder if you could paint a picture of your organization's infrastructure and applications what it looks like and and particularly your database infrastructure what does that look like? >> Well, we are a multi-vendor shop. So we would like to pick the right technology for for the right service. This means that my database services teams currently manage several different technology where possible that plays a big role in, in, in our portfolio. And because we, we, we currently support both the open source, fully open source version of Postgres, but also the EDB distribution in particular we prefer to use EDB distribution where we did specific functionalities that just EDB provide. And we, when we need a first class level of support that EDB in recent year was able to provide to us. >> When you say full functioning, are you talking about things like acid compliance, two phase commits? I mean, all these enterprise capabilities, is that right? Or maybe you could be >> Just too much just to mention one, for instance we recently migrated our wire intrasite availability solution using the ADB fail-over manager. That is an additional component that just it'll be provide. >> Yeah. Okay. So, so par recovery obviously is, is and so that's a solution that you to get from the EDB distro as opposed to having to build it yourself with open source tooling. >> Yeah, correct. Well, basically sterically, we used to rely on OSTP clustering from, from, from that perspective. But over the years we found that even if it's a technology that works fine, it has been around for four decades. And so on. We faced some challenges internally because within my team we don't own also the operative system layers. So we want a solution that was 100% within our control and perimeter. So just few months ago we asked the EDB EDB folks if they can provide something. And after a couple of meetings also with their pre-sales engineers, we found the the right solution for us. So we launched long story short, just a quick proof of concept to a tissue test together, again using the ADB consultancy. And, and then we, beginning of this year, we, we went live with the first mission critical service using this brand new technology, well brand new technology for us. You know, it'd be created a few years ago >> And I do have some follow-up questions but I want to understand what catalyzed the, you know what was the motivation for going with an open source database? I mean, you're, you're a great example because you have your multi-vendor so you have experienced with all of it, the full spectrum. What was it about open source database generally EDB specifically that triggered the, the choice? >> Well thanks for the question. It is, this is one of the, or one of the questions that I always, like. I think what really drove us was the right combination between easy to use, so simplicity and also good value for money. So we like to pick the right database technology for the right kind of service slash budget that the survey says and, and the open source solution for a specific service. It, it, it's, it's our, you know, first, first, first choice. So we are not going to say a company that use just one technology. We like to take the best of breed that the market can offer. In some cases, the open source and Postgres in particular is, is our choice. How involved was >> The line of business in this both the decision and the implementation? Was it kind of invisible to them, or this was really more of a technology decision based on the your interpretation of the requirements I'm interested in who was involved and how you actually got it done? >> Well, I, I think this decision was transplant for, for, for, for the business at the end of the day don't really have that kind of visibility. You know, they just provide requirements in particular in terms of performance and rehabil area, the reliability. And so, so this this is something they are not really involved about. And obviously if they, if we are in opposition to save a little bit of money everybody's at the, even the business >> No. So what did you have to do? So that makes sense to me, I figured that was the case. Who would, who were the stakeholders on your team? I mean, what kind of technical resources did you require an implementation resources? What take us through what the project if you will look like, wh how did you do it? >> Well, it's a combination of database expertise. I got the pleasure to run a team that is paid by very, very senior, very, very skilled database services professional that are able to support more than one more than what the county and also are very open to innovation and changes. Plus obviously we need also the development teams the relevant development teams on board, when you when you run this kind of transformations and it looks like also, they liked the idea to use PostgreSQL for for this specific service I got in mind. So it, it, it was quite, quite easy, not be discussion. You know. >> What was the, what was the elapsed time from from when you said, okay, we're in, you know signed the agreement we're going here you made the decision to actually getting into production. >> Well, as I mentioned, we, we, we were on we're on services and application that are really focused on high availability and performance. So generally speaking, we are not a peak organization. Also we run a business that is highly regulated. So as you know, as you can imagine we are an organization that don't have a lot of appetite for risk, you know, so generally speaking in order to run this kind of transformation is a matter of several months, I will say six nine months to have something delivered in that space. >> Okay. Well, that's, I mean, that's reasonable. I mean, if you could do it inside of a year that's I think quite good especially in the highly regulated industry. And then you mentioned kind of the fail over the high availability Cape Cape capabilities. Were there other specific EDB tools that that you utilize to sort of address the objectives? >> Yeah, absolutely. We were in particular, we used Postgres enterprise, AKA Pam. Okay. And very recently we were involved within ADB about per se specifically developing one functionality that, that that we needed back in the day. I think together with Bart these are the free EDB specific tools that, that we, that that we use right now. >> And, and I'm, I'm interested in, I want to get to the business impact and I know it's early days for you but the real motivation was to save money and simplify. I would actually, I would imagine your developers were happy because they get to use modern tooling and open source. But, but really though if your industry is bottom line, right, I mean that's really what the, the business case was all about. But I wonder if you could add some color there in terms of the business impact that you expect. And then, I mean I don't know how much visibility you have now but anything you can share with us. >> Well, thinking about the EFM implementation that the business impact the, was that in case of a failure or the DBA team that a services team is it is able to provide a solution that is within our 100% within our perimeter. So this means that we are fully accountable for it. So in a nutshell, when you run a service, the less people the less teams you have to involve the more control you can deliver. And in some, again, very critical services that is a great value. >> Okay. So, and, and where do you want to take this? I mean, how do you see w what's your, if you're thinking about your Postgres and, and generally an EDB you know, roadmap, where do you want it to go? >> Well, I stay to, to trends within within the organization, the, the, the, the the first one is about migrating more existing services to open source solution for database is going to be, is going to be prosperous. And other trends that I see within my organization is about designing applications, not really to be, to to use PostgreSQL as the base, as it does a base layer. I think both trends are more or less surroundings at the same state right now. >> Yeah. A lot of the audience members at Postgres vision 21 is just like you they they're managing day-to-day infrastructure. They're there they're expert practitioners. What advice would you give to somebody that is thinking about, you know taking this journey, maybe if you had to do something over again maybe what would you do differently? How can you help your peers here? >> Well, I think in particular, if you are going to say a big organization that runs a highly regulated business in some cases, you are a little bit afraid of open source because there is this, I can say general consideration about the lack of enterprise level support. I would like to say that it is just about the past because they're around bunch of companies like EDB that are we're a hundred percent capable of providing enterprise level of support, even on, on, on even on the open source distribution of Paul's presser. Obviously Dan is you're going to go with their specific distribution. The level of support is going to be even more accurate but as we know, it could be currently is they across say main contributor of the pollsters community. And I think is, is that an insurance for every organization? >> Your advice is don't be afraid. >> Yeah. My advice is done is absolutely, don't be, don't be afraid. And if, if, if I can, if we can mention about also about, you know, the cloud called technologies this is also another, another topic where if possible I would like to suggest to not being afraid EDB as every every I would say organization within the it industry is really pushing for it. And I think for a very, for, for a lot of cases not all of them, but a lot of cases, there is a great value about the design services application to be cloud native or migrating existing application into the cloud. >> Okay. But, but being a highly regulated industry and being a, you know, very much aware of the the narrative around open source, et cetera, you, you must've had just a little piece of your mind saying, okay I have to manage this risk. So there's anything specifically you did with managing the risks that you would advise? Was it, was it or is it really just about good change management? >> I think it was mainly about a good change management when you got, you know the relevant stakeholders that you need on board and we are, everybody's going the same direction. That basically is about executing. >> Excellent. Well, Roberto, I really appreciate your time and your knowledge that you share with the audience. So thanks so much for coming on the cube. >> Thank you, Dave. It was a great pleasure. >> And thank you for watching the cubes continuous coverage of Postgres vision 21. We'll be right back. (upbeat music)

(upbeat music) >> From around the globe, it's theCUBE! With digital coverage of Postgres Vision 2021, brought to you by EDB. >> Welcome back to Postgres Vision 21, where theCUBE is covering the innovations in open source trends in this new age of application development and how to leverage open source database technologies to create world-class platforms that are cost-effective and also scale. My name is Dave Vellante, and with me is Roberto Giordano, who is the End User Computing, Corporate, and Database Services Manager at Borsa Italiana, the Italian Stock Exchange. Roberto, great to have you. Thanks for coming on. >> Thanks Dave, and thanks to the interview friend for the invitation. >> Okay, and we're going to dig in to the great customer story here. First, Roberto, tell us a little bit more about Borsa Italiana and your role at the organization. >> Absolutely. Well, as you mentioned, Borsa is the Italian Stock Exchange. We used to be part of the London Stock Exchange, but last month we left that group, and we joined another group called Euronext, so we are now part of another group, I would say. And right now within Euronext, Euronext provide the biggest liquidity pool in Europe, just to mention something. And basically we provide the market infrastructure to our customers across Europe and the whole world. So probably if it happens for you to buy a little of, I don't know, Ferrari for instance, probably use our infrastructure. >> So I wonder if you could talk about the key drivers in the exchange business in Italy. I don't know how closely you follow what's going on in the United States, but it's crypto madness, there's the Reddit army driving up stocks that have big short positions, and of course the regulators have to look at that, and there's a big debate going on. Well, I don't know what's it like in Italy, but what are the key drivers that are really informing the priorities for your technology strategy? >> Well, you mentioned, for instance, the stereotypical cases that are a little bit of laterally to the global markets and also to our markets as a it professional running market infrastructure is our first the goal to provide an infrastructure that is reliable and be with the lowest possible latency. So we are very focused on performance and reliability just to mention the two main drivers within our systems. >> Well, and you have end-user computing in your title and we're going to get into the database discussion, but I presumably with with COVID you had to pivot and that that piece of your job was escalated in 2020, I would imagine. And you mentioned latency which is a key factor in obviously in database access but that must've been a big challenge last year. >> Well, it was really a challenge, but basically we move just within a weekend, the wall organization working remotely. And it has been like this since February, 2020. Think about the challenge of moving almost 1000 people that used to come to the office every day to start to work remotely. And as within my team of the end user computing this was really a challenge but it was a good one at the end. We, we, we succeeded and everything work. It's fine from our perspective, no news is is a good news, you know, because normally when something doesn't work, we are on newspapers. So if you didn't heard about us it means that everything worked out just fine. >> Yeah. It's amazing, Roberto. We both in the technology business that you'll be you're a practitioner observer, but I mean if you're in the tech business most companies actually pivoted quite well. You're have always been a digital business, different. I mean, if you're a Ferrari and making cars and you can't get semiconductors, but but most technology companies actually made the transition you know, quite amazingly, let's get into the, the case study a bit of it. I wonder if you could paint a picture of your organization's infrastructure and applications what it looks like and and particularly your database infrastructure what does that look like? >> Well, we are a multi-vendor shop. So we would like to pick the right technology for for the right service. This means that my database services teams currently manage several different technology where possible that plays a big role in, in, in our portfolio. And because we, we, we currently support both the open source, fully open source version of PostgreSQL, but also the EDB distribution in particular we prefer to use DDB distribution where we did specific functionalities that just EDB provide. And we, when we need a first class level of support that ADB in in recent year was able to provide to us. >> When you say full functioning, are you talking about things like acid compliance, two phase commits? I mean, all these enterprise capabilities, is that right? Or maybe you could be >> Just too much just to mention one, for instance we recently migrated our wire intrasite availability solution using the ADB fail-over manager. That is an additional component that just it'll be provide. >> Yeah. Okay. So, so par recovery obviously is, is and so that's a solution that you to get from the EDB distro as opposed to having to build it yourself with open source tooling. >> Yeah, correct. Well, basically sterically, we used to rely on OSTP clustering from, from, from that perspective. But over the years we found that even if it's a technology that works fine, it has been around for four decades. And so on. We faced some challenges internally because within my team we don't own also the operative system layers. So we want a solution that was 100% within our control and perimeter. So just few months ago we asked the EDB EDB folks if they can provide something. And after a couple of meetings also with their pre-sales engineers, we found the the right solution for us. So we launched long story short, just a quick proof of concept to a tissue test together, again using the ADB consultancy. And, and then we, beginning of this year, we, we went live with the first mission critical service using this brand new technology, well brand new technology for us. You know, it'd be created a few years ago >> And I do have some follow-up questions but I want to understand what catalyzed the, you know what was the motivation for going with an open source database? I mean, you're, you're a great example because you have your multi-vendor so you have experienced with all of it, the full spectrum. What was it about open source database generally EDB specifically that triggered the, the choice? >> Well thanks for the question. It is, this is one of the, or one of the questions that I always, like. I think what really drove us was the right combination between easy to use, so simplicity and also good value for money. So we like to pick the right database technology for the right kind of service slash budget that the survey says and, and the open source solution for a specific service. It, it, it's, it's our, you know, first, first, first choice. So we are not going to say a company that use just one technology. We like to take the best of breed that the market can offer. In some cases, the open source and Pasquesi in particular is, is our choice. How involved was >> The line of business in this both the decision and the implementation? Was it kind of invisible to them, or this was really more of a technology decision based on the your interpretation of the requirements I'm interested in who was involved and how you actually got it done? >> Well, I, I think this decision was transplant for, for, for, for the business at the end of the day don't really have that kind of visibility. You know, they just provide requirements in particular in terms of performance and rehabil area, the reliability. And so, so this this is something they are not really involved about. And obviously if they, if we are in opposition to save a little bit of money everybody's at the, even the business >> No. So what did you have to do? So that makes sense to me, I figured that was the case. Who would, who were the stakeholders on your team? I mean, what kind of technical resources did you require an implementation resources? What take us through what the project if you will look like, wh how did you do it? >> Well, it's a combination of database expertise. I got the pleasure to run a team that is paid by very, very senior, very, very skilled database services professional that are able to support more than one more than what the county and also are very open to innovation and changes. Plus obviously we need also the development teams the relevant development teams on board, when you when you run this kind of transformations and it looks like also, they liked the idea to use PostgreSQL for for this specific service I got in mind. So it, it, it was quite, quite easy, not be discussion. You know. >> What was the, what was the elapsed time from from when you said, okay, we're in, you know signed the agreement we're going here you made the decision to actually getting into production. >> Well, as I mentioned, we, we, we were on we're on services and application that are really focused on high availability and performance. So generally speaking, we are not a peak organization. Also we run a business that is highly regulated. So as you know, as you can imagine we are an organization that don't have a lot of appetite for risk, you know, so generally speaking in order to run this kind of transformation is a matter of several months, I will say six nine months to have something delivered in that space. >> Okay. Well, that's, I mean, that's reasonable. I mean, if you could do it inside of a year that's I think quite good especially in the highly regulated industry. And then you mentioned kind of the fail over the high availability Cape Cape capabilities. Were there other specific EDB tools that that you utilize to sort of address the objectives? >> Yeah, absolutely. We were in particular, we used Postgres enterprise, AKA Pam. Okay. And very recently we were involved within ADB about per se specifically developing one functionality that, that that we needed back in the day. I think together with Bart these are the free EDB specific tools that, that we, that that we use right now. >> And, and I'm, I'm interested in, I want to get to the business impact and I know it's early days for you but the real motivation was to save money and simplify. I would actually, I would imagine your developers were happy because they get to use modern tooling and open source. But, but really though if your industry is bottom line, right, I mean that's really what the, the business case was all about. But I wonder if you could add some color there in terms of the business impact that you expect. And then, I mean I don't know how much visibility you have now but anything you can share with us. >> Well, thinking about the EFM implementation that the business impact the, was that in case of a failure or the DBA team that a services team is it is able to provide a solution that is within our 100% within our perimeter. So this means that we are fully accountable for it. So in a nutshell, when you run a service, the less people the less teams you have to involve the more control you can deliver. And in some, again, very critical services that is a great value. >> Okay. So, and, and where do you want to take this? I mean, how do you see w what's your, if you're thinking about your Postgres and, and generally an EDB you know, roadmap, where do you want it to go? >> Well, I stay to, to trends within within the organization, the, the, the, the the first one is about migrating more existing services to open source solution for database is going to be, is going to be prosperous. And other trends that I see within my organization is about designing applications, not really to be, to to use PostgreSQL as the base, as it does a base layer. I think both trends are more or less surroundings at the same state right now. >> Yeah. A lot of the audience members at Postgres vision 21 is just like you they they're managing day-to-day infrastructure. They're there they're expert practitioners. What advice would you give to somebody that is thinking about, you know taking this journey, maybe if you had to do something over again maybe what would you do differently? How can you help your peers here? >> Well, I think in particular, if you are going to say a big organization that runs a highly regulated business in some cases, you are a little bit afraid of open source because there is this, I can say general consideration about the lack of enterprise level support. I would like to say that it is just about the past because they're around bunch of companies like EDB that are we're a hundred percent capable of providing enterprise level of support, even on, on, on even on the open source distribution of Paul's presser. Obviously Dan is you're going to go with their specific distribution. The level of support is going to be even more accurate but as we know, it could be currently is they across say main contributor of the pollsters community. And I think is, is that an insurance for every organization? >> Your advice is don't be afraid. >> Yeah. My advice is done is absolutely, don't be, don't be afraid. And if, if, if I can, if we can mention about also about, you know, the cloud called technologies this is also another, another topic where if possible I would like to suggest to not being afraid EDB as every every I would say organization within the it industry is really pushing for it. And I think for a very, for, for a lot of cases not all of them, but a lot of cases, there is a great value about the design services application to be cloud native or migrating existing application into the cloud. >> Okay. But, but being a highly regulated industry and being a, you know, very much aware of the the narrative around open source, et cetera, you, you must've had just a little piece of your mind saying, okay I have to manage this risk. So there's anything specifically you did with managing the risks that you would advise? Was it, was it or is it really just about good change management? >> I think it was mainly about a good change management when you got, you know the relevant stakeholders that you need on board and we are, everybody's going the same direction. That basically is about executing. >> Excellent. Well, Roberto, I really appreciate your time and your knowledge that you share with the audience. So thanks so much for coming on the cube. >> Thank you, Dave. It was a great pleasure. >> And thank you for watching the cubes continuous coverage of Postgres vision 21. We'll be right back. (upbeat music)

>> Narrator: Live from San Diego, California, it's theCUBE covering KubeCon and CloudNativeCon. Brought to you by Red Hat, the CloudNative Computing Foundation and its ecosystem partners. >> Docker, Docker, Docker. No, you're in the right place. This is KubeCon CloudNativeCon 2019 here in San Diego. I'm Stu Miniman kicking off three days of live, wall to wall coverage. My co-host for most of the week this week is John Troyer. Justin Warren's also in the house. He'll be hosting for me. And a big shout out to John Furrier who's back at the corporate ranch in Palo Alto keeping an eye on all the CloudNative stuff with us. The reason that I actually mentioned Docker is because it is the first thing that is on our lips this week. Just this week, Docker, which is the company that, if it wasn't for Docker, we wouldn't have 12,500 people here at this event. Really democratized containers. But the company itself built out a platform, millions and millions of companies using containers. But when the orchestration layer came in there was some contention, there's lots of politics. I'm waiting for Docker the Broadway musical to come out to talk about all the ins and outs there because Kubernetes really sucked the air out of the CloudNative world. Spawned tons of projects here. As you can see behind us, this ecosystem is massive and swelling. Last year it was 8,000 people, year before it was 4,000 people, so many people here, so. And John, so, let's start. This is your first time at this show, you've done many shows with us, definitely covered some of the cloud-native, you've worked with many of the companies that are in this ecosystem here. Give me your first impressions here of KubeCon CloudNativeCon. >> Sure, sure. Well, I mean Stu, 12,000 people, it's pretty crowded here. We're right by the t-shirt line, on day one of the conference. Look, a conference this big, especially an open source conference, there's several jobs to be done, right. This is an active set of open source projects and open source communities. So a lot of the keynote this morning was updating people on details about the latest releases, the latest features, what's in, what's out, what's going on. CNCF is a very broad umbrella for a very broad number of projects, not a coherent opinionated stack, it's a lot of different things that all contribute to a set of CloudNative technologies. So, that's job one. Job two, it's a trade show, and it's an industry show, and people are coming here to figure out how to build and learn and operate. So, that wasn't particularly well served by the keynote this morning. There was certainly a lot of hands-on this week. There's a huge number of breakouts, there's a huge number of tracks. Even day zero, which is a set of specialty breakout workshops and sessions, everything was packed. There were over a dozen of those. So, what strikes me is the breadth here is that it's a mile wide. I won't say it's an inch deep, because there's some, but it is a mile wide. >> Yeah, yeah, John you are right, there's so much going on. The day zero tracks are amazing. I think there were over two dozen, maybe even more of the sessions where, you know, half-day or full day deep dives. Even talk, there was some other small events even that went on for two or three days leading up to this. So, sprawling ecosystem. Last year at this show in Seattle, I actually said that this show is the independent cloud show that we've been looking for. John, I was at Microsoft Ignite just a couple of weeks ago, and absolutely, Satya Nadella, they're not talking about the bits and the bytes. It's a, you know, Microsoft is your trusted partner for everything you're going to do, including building 50 billion new applications. Amazon Reinvent will just be right after Thanksgiving, and we will hear a very different message from Amazon and where they play. But this is not a company, it is a lot of different projects. The CNCF is the steward of this, and so Kubernetes is the one that gets all the attention. I think for this group to even grow more, it needs to be focused more on the CloudNativeCon, because how do we do cloud-native? You know, what does that mean? We heard, you know, Sugu was up on stage talking about Vitess, and he said, look, if you bake your database directly in fully Kubernetes cloud-native, that means that when you want to move between clouds you bring your data with you. So, data, security, networking, messaging, there's so many pieces here. It's a lot of work to be done to mature this stack, but it definitely is getting more mature. You start hearing many of these projects with a million or more downloads a month. So many pieces. John, what are you looking to dig into this week, what are you most excited for, what questions do you want answered? >> Well, here on theCUBE I'm always excited when we get to talk to people in production, customers, really see what's going on. There's a lot of stuff in production right now, which is not to say a lot of stuff isn't bleeding edge, right. I hear a lot of stuff, just out of the woodwork, about things that are fragile, things that aren't ready, things that are not quite updated, and I think Kubernetes is an architectural as well as a spiritual home for everything. But there's a lot of pieces that plug in, and there are opinionated ways of doing it, there are best of breed way, there are vertically integrated stacks. What's the best approach, it's not clear to me. I mean if you have to look at it from a company perspective, who are the winners and losers, I don't think that's a very productive way of looking at it. I'm interested in some projects like, we're going to be talking with Rancher, and they've got some announcements, but I'm also interested in K3s, which is their project there. I'm been hearing some really interesting things on the storage front. You know, all these things are really necessary. It's not all just magic containers moving around. You got to actually get the bits and bytes into the right place at the right time and backed up. >> Yeah, I love that you brought up K3s. Edge is definitely something that I hear talking a lot, because if you talk about cloud-native, it's not just about public cloud. Many of these things can run in my on-premises data centers and everything like that. >> And Edge fits in all of these environments, so. Right, winners and losers, I remember two years ago, first time I got a chance to interview Kelsey Hightower, who we do have on the program. He had actually taken a couple shows off, but he's back here at the show. I said Kelsey, why are we spending so much talking about Kubernetes? Doesn't this just get baked into every platform? And he's like, yeah totally, that's not the importance of it. It's not about distributions, and not about who's who, any of the software companies, it's how do they pull all of the pieces together. How do they add value on top of it. One of the terms I've heard mentioned a lot is, we need to think a lot about day two. Heck, there was even one of the companies that was heavy in this space, Mesosphere, they renamed the company Day Two IQ, spelled D2IQ. No relation to R2D2. But you know, that's what they are focused on to help these things really go together. So yeah, we talk about multicloud, and how do I get my arms around all of these pieces, how do I manage a sprawling environment. You add Edge into it. I've got a huge surface of attack for security issues. So, John, remember cloud was supposed to be simple and cheap, and it really isn't either of those things anymore, so yeah, a lot for us to dig into. >> Yeah, it'll be an interesting mix. Developers, experts, people brand new, probably half the people here they're the first time, and people coming over from the IT space as well as people coming from the open source space and I even saw this morning this is the biggest conference I've ever been to. So it's a many, it's different parts of the elephant, I'd say. >> Yeah, absolutely. It is a good sized conference, especially for open source it probably is the largest. But Salesforce Dreamforce is going on this week, which is more than an order of magnitude bigger, so my condolences to anybody in San Francisco right now, because we know the BART and everything else completely swamped with too many people. One other thing, you know, CNCF, what's really interesting for me always is when you look at a lot of these projects, the people that we saw up on stage were companies, it was the person that oh, I started this project and I'm the technical lead on it, and that's where I'm going. We've interviewed many of the people that start these projects, and they come many times out of industry. It's not a vendor that said, hey, I built something and I'm selling it. It is companies like Uber and Lyft that said, we did things at massive scale, we had a problem, we built something, we thought it was useful for us. Open source seemed a good way to help us get broader visibility and maybe everybody could help, and other people not only pitch in, but say this is hugely valuable, and that's where we go with it. So, it's something we, a narrative I've heard for years about everybody's going to be a software company, well, almost everybody at this conference is building software. We've heard about 30 to 40% of the people attending this show are developers, and therefore many of them are going to build products. A question I have and I'll give you is, with Docker, we just kicked off talking about Docker. You know, Docker created this huge wave of what happens there, but to put it bluntly, Docker the business failed. So, they are not dead, there's the piece that's in Mirantis, there's the piece doing the developer piece. We wish all of them the best of luck, but they had the opportunity to be the next VMware, and instead they are the company that gave us this wave, but did not capitalize on it. So, I look around and I see so many companies, and you say, "Hey, what are you?" "Oh, we're the creators of X technology in this project," and my question is, are you actually going to be able to make money and do a business, or is this just something that gets fit into the overall ecosystem. John, any thoughts and advice for those kind of companies. >> Well, I mean we are here, even though there's 12,000 people here, this is still very leading edge, right. There's a lot of pieces, parts here. We're not sure how they're all going to fit together. A lot of the projects have come out of real use cases, like you say, but they're, it's commercial viability is a different beast than utility. Docker was very good at developer experience, but the DNA of actually selling an enterprise management stack is a whole different beast, and there are a lot of those too. So I mean I think a lot of the companies here may not be around, but their technologies will live on. I think if you're here, and the interviews here at the show I think will be a, you'll want to have your antenna out to see like, okay, does this give you a feeling like this is solving a real problem and is incorporated in a real ecosystem. You know, the big company, it cuts both ways, right. Some of the times those technologies get absorbed and become the standard, sometimes they disappear. So the advice is you just put one foot in front of the other and try to find people in production. That's the only way at the end of the day that you could move ahead as a small company. >> All right, John, I gave you one piece of advice when we came here and I said, you know one thing we don't talk about at this show, we don't talk about OpenStack. So, I'm going to break that rule for a second here, just 'cause I feel we have as an industry learned some of the lessons. There is some of the irrational exuberance around some of these. There's lots of money being thrown at these environments, but I do feel that we are reaching maturity and adoption so much faster, because we are not trying to replacing something. The early days of OpenStack was, you know, we're your alternative for AWS, and we're going to get you off of VMware licensing. And both of those things were, they didn't happen for the most part. And OpenStack did fit in certain environments, especially outside of North America there's lots of OpenStack deployments. The telecommunications environment OpenStack is used a bunch. Telecom, another area, talk about Edge, that plays in here and we have a number of conversations. But there are both the big and the small companies when I look at our list of people we're going to be talking on the program. You know, I love first the customers. We've got Fidelity, Bloomberg, Red Cross, and Ford Motor Company all on the program, and we've got big companies, mega giants like Cisco, Hewlett Packard Enterprise, as well as couple of companies that came out of stealth like in the last week, including Render and Chronosphere. So, you know, broad spectrum of what's going on. You've done some of the OpenStack shows with me. You've got a long community and ecosystem viewpoint, John. What do you think and what do you hear, yeah. >> You know, this is, I guess yeah, this is a next generation, you could look at it that way. Anytime you bring together one of these open source foundations, you know, it is kind of a new style of development. You do have differing agendas. People do again have to have their antenna up to see, is this person promoting this open source project and what is their commercial interest in it. Because there are different agendas here. But it looks pretty healthy. Look, there's probably a million engineers worldwide that are going to have to know the guts of Kubernetes, but it's a different job to be done than OpenStack. OpenStack community is actually, that exists, is still thriving. It is good for the job to be done there. This job to be done's a little different. I think it's going to be an engine, you know, the engine that's embedded in everything else. So there's going to be a hundred million engineers that don't need to know anything about Kubernetes, but people here are the people that pop the hood open and start to you know, mess with the carburetor and this is a carburetor show. And so for the coverage here we're going to try to up level it to talk about the business a little bit, but this feels important. It feels cross-cloud, it feels outside of any one silo, and I'm really interested to see what we're going to learn this week. >> Okay, and thank you John. I really appreciate it to get it right final. It's like what is our job here? We are an independent media organization. Yes, we did bring our own stickers here to be able to, you know, we know everybody here loves stickers, so we've got theCUBE and we've got the fun gopher one, our friends at Women Who Go that support this, because, you know, inclusion, diversity, something that this community definitely embraces, we are huge supporters of their, but right, we want to be able to give that broad viewpoint of everything. We're not going to be able to get into every project. We're not going to go as deep as the day zero content web, but give a good flavor for everything going on in the show. I've found of all the shows I've gone to in recent years, this is some of the biggest brains in the industry. There's a lot of really important stuff, so I appreciate bringing my PHD holding co-host with me, John. Looking forward to three days with you to dig into all the environment. All right, so we will be wall to wall coverage, three days. If you're at the event, we are here in the expo hall. You can't miss us, we've got the big lights right next to the CloudNativeCon store. If you're online of course reach out to us. I'm @stu, S-T-U on Twitter. He's @jtroyer, and hit us up, see us in person, come grab some stickers, let us know who you want to talk to and what question you have, and as always, thank you for watching theCUBE. (upbeat music)

>>live from Atlanta, Georgia. It's the Q covering Answerable Fest 2019. Brought to you by >>Red Hat. >>Okay, welcome back. It runs two cubes. Live coverage of Ansel Fest here in Atlanta, Georgia. I'm John for a host of the Cube with stewed Minutemen. Analysts were looking angle. The Cube are next to guest Tom Anderson and most product owner. Red Hat is part of the sensible platform automation properly announced. And Richard Henshaw, product manager. Guys, welcome to the Cube Way had all the execs on yesterday and some customers all pretty jazzed up about this year, mainly around just the timing of how automation is really hitting the scene and some of the scale that's going on. You guys had big news with the answerable automation platform. New addition to the portfolio. What's the feedback? >>So far, I think the feedback has been super positive. We have customers have come to us. A lot of the last little one said, Hey, we're maturing. We're moving along the automation maturity curve, right, and we have multiple teams coming to us and saying, Hey, can you help us connect this other team? We've had a lot of success doing cloud provisioning or doing network automation were doing security automation. What have you and they're coming to us and saying, Help us give us kind of the story if you will, to be able to connect these other teams in our organization. And so that way I kind of feel the pole for this thing to move from a tool that automates this or that. This task for that task. Too much more of a platform center. >>It seems to be scaling out in terms of what automation is touching these days. And look at the numbers six million plus activations on get Hub versus other projects. So activities high in the community. But this seems to be much more broader. Scope now. Bring more things together. What's the rationale behind? What's the reasoning? What's the strategy? But the main thing is, >>automation is got to that point where it's becoming the skill set that we do. So it was always the focus. You know, I'm a database administrator. I'm assists out, man. I'm a middle where I'm a nap deaf on those people, then would do task inside their job. But now we're going to the point off, actually, anybody that can see apiece. Technology can automate piece technology in the clouds have shown This is the way to go forward with the things what we had. We bring that not just in places where it's being created from scratch, a new How do you bring that into what's existing? Because a lot of our customers have 20 or 30 years like a heritage in the I T estate. How do you do with all of that? You can't just rebuild everything into new as well. So you gotta be ableto automate across both of those areas and try and keep. You know, we say it's administrative efficiency versus organization effectiveness. Now how do I get to the point of the organization? Could be effective, supposed just doing things that make my job easier. And that's what we're gonna bring with applying automation capability that anybody can take advantage of. >>Richard. I actually felt the keynote demo this morning did a nice job of that line that they set it up with is this is this is tools that that all the various roles and teams just get it, and it's not the old traditional okay, I do my piece and set it up and then throw it over the wall. There was that, you know? Oh, I've got the notification and then some feedback loops and, you know, we huddled for something and it gets done rather fast, not magic. It's still when I get a certain piece done. Okay, I need to wait for it's actually be up and running, but you know, you're getting everybody into really a enterprise collaboration, almost with the tool driving those activities together >>on that. And that's why yesterday said that focus on collaboration is the great thing. All teams need to do that to be more successful because you get Maur inclusivity, Maurin puts. But organizations also need to coordinate what activities they're doing because they have rules, regulations, structures and standards they have to apply. Make sure that those people can do things in a way that's guided for them so that they're they're effective at what they're trying to do. >>Okay, I think I'm going to explain what's in the platform first because an engine and tower and there, what else is in there, what's new? What's what our customers is going to see. That's new. That's different >>it's the new components are automation Hope Collections, which is a technology inside answer ball itself. On also Automation Analytics and the casing is that engine and terrorist of the beating heart of the platform. But it's about building the body around the outside. So automation is about discover abilities like, What can we find out? What automation can I do that I'm allowed to do? Um, and let six is about the post activity. So I've automated all these things. I've done all this work well, How did it go? Who did what, who did? How much of what? How well did it work? How much did it failed? Succeeds and then, once you build on that, you don't start to expand out into other areas. So what? KP eyes, How much of what I do is automated versus no automated? You can start to instigate other aspects of business change, then Gamification amongst teams. Who's the Who's the boat? The closest motive here into the strategy input source toe How? >>Find out what's working right, essentially and sharing mechanism to for other groups in terms of knowing what's happening >>and how is my platform performing which areas are performing well, which airs might not be performing well. And then, as we move down the road, kind of how my performing against my peers are other organizations that are automating using the ants will automation platform doing? And am I keeping up on my doing better? That kind of stuff. >>So, Tom, there's a robust community as we was talking about. Their platform feels like it builds on yet to change the dynamic a little bit. When you talk about the automation hub and collections, you've already got a long list of the ecosystem vendors that are participating here. Bring us two through a little bit. What led Thio. You know all these announcements and where you expect, you know, how would this change the dynamics of >>the body? And maybe we'll split up that question. I'll talk a little bit about partners because it's both partners and customers in community here that's been driving us this way. I'll talk a little bit about partners and Rich talk about the customer piece here, which is partners have been traditionally distributing their content there. Ansel automation content through our engine capability. So our engine release cycle, or cadence, has been sort of the limiting factor to how fast they can get content out to their users and what what the collections does is part of the platforms allows us to separate those things. Rich talked about it yesterday in his keynote, having that stable platform. But you having yet having content be able to read fast. And our partners love that idea because they can content. They can develop content, create content, get into their users hands faster. So partners like at five and Microsoft you've seen on stage here are both huge contributors. And they've been part of the pole for us to get to the platform >>from a customer perspective. And the thing I love most about doing this job with the gas of customers is because I was a customer on Guy was danceable customer, and then I came over to this side on Dhe. I now go and see customers. I see what they've done, and I know what that's what I want to do. Or that's what I was trying to do. And she started to see those what people wanted to achieve, and I was said yesterday it is moving away from should I automate. How would we automate Maura? What should I automate? And so we'll start to see how customers are building their capabilities. And there's no there's many different ways people do. This is about different customers, >>you know. What's interesting is you guys have such a great success formula first. Well, congratulations. It's great to see how this is turning into such a wider market, because is not just the niche configuration management. More automation become with cloud to point a whole new wider category. So congratulations. The formula we see with success is good product, community customers adopting and then ecosystem that seems to be the successful former in these kinds of growth growth waves you guys experiencing? What is the partnering with you mentioned? S five Microsoft? Because that, to me, is gonna be a tipping point in a tel sign for you guys because you got the community. You got the customers that check check ecosystem. What's the partner angle? How do they involve? Take us through that. What's going on? They're >>so you're absolutely so you know, kind of platform velocity will be driven by partner adoption and how many things customers can automate on that platform or through that platform and for us I mean, the example was in the demo this morning where they went to the automation hub and they pulled down the F five collection, plugged it into a workflow, and they were automating. What are partners? Experience through their customers is Look, if I'm a customer, I have a multi cloud environment or hybrid cloud environment. I've got automation from AWS. I've got azure automation via more automation. Five. Got Sisko. I've got Palo Alto. I've got all these different automation tools to try and string them together, and the customers are coming and telling those vendors Look, we don't want to use your automation to end this automation tooling that one we want to use Ansel is the common substrate if you will automation substrate across this platform. So that's motivating the partners to come to us and say, Hey, I had I was out five Aspire last week, and they're all in a natural. I mean, it's really impressive to see just how much there in unanswerable and how much they're being driven by their customers when they do Ansell workshops without five, they say the attendance is amazing so they're being pulled by their customers and therefore the partners are coming to us. And that's driving our platform kind of usability across the across the scale. >>Another angle we'll see when we talk to the engineers of the partners that are actually doing the work to work with danceable is that they're seeing is ah, change also in how they it's no longer like an individual customer side individual day center because everything is so much more open and so much more visible. You know there's value in there, making it appealing and easy for their customers to gain advantage of what they're doing. And also the fact that the scales across those customers as well because they have their internal team's doing it, saying the same things and so bringing them to an automation capable, like Ansel have to push. That means that they also gained some of the customers appreciation for them, making it easier to do their tasking collaboration with us and you know, the best collaborations. We've got some more partners, all initiated by customers, saying Hey, I want you to go and get danceable content, >>the customer driving a lot of behavior, the guest system. Correct. On the just another point, we've been hearing a lot of security side separate sector, but cyber security. A lot of customers are building teams internally, Dev teams building their own stacks and then telling the suppliers a support my AP eyes. So now you start to see more of a P I integration point. Is that something that is gonna be something that you guys gonna be doubling down on? What's that? What's the approach there? How does that partner connected scale with the customers? So we've >>been eso Ansel security automation, which is the automation connecting I. P. S. C. P. S that kind of stuff. It is almost a replay of what we did the network automation space. So we saw a need in the network automation space. We feel that we became a catalyst in the community with our partners and our customers and our and our contributors. And after about three years now, Ansel Network automation is a huge piece of our business and adoption curve. We're doing the exactly see the exact same thing in the security automation space compliance. The side over here, we're talking about kind of automating the connections between your firewalls, your threat detection systems and all that kind of stuff. So we're working with a set of partners, whether it's Cisco, whether it's Palo Alto, whether it's whether it's resilient by the EMS, resilient and being able to connect and automate the connections between the threat and the response and and all of that kind of >>the same trajectory as the network automation >>Zach. Same trajectory, just runnin the same play and it's working out right now. We're on that kind of early part of that curve, that adoption curve, and we have partners jumping in with us. >>You're talking to customers. We've heard certain stories. You know how I got, you know, 1000 hours of work down to a dozen hours of work there. Is there anything built into the tool today that allows them to kind of generate those those hero stats O. R. Any anything along those lines? >>Talk about analytic committee from yes, >>well, again without any analytic side. I mean, those things starts become possible that one of the things we've been doing is turning on Maur more metrics. And it's actually about mining the data for the customer because Tower gives this great focal point for all the automation that's going on. It's somewhere that everything comes through. So when we export that and then we can we can do that work for all the customers rather than have to duel themselves. Then you start to build those pictures and we start with a few different areas. But as we advance with those and start, see how people use them and start having that conversation customers about what data they want to use and how they want to use it, I think that's gonna be very possible. You know, it's so >>important. E think was laid out here nicely. That automation goes from a tactical solution to more strategic, but more and more how customers can leverage that data and be data driven. That's that's gonna drive them for it. And any good customer examples you have of the outcomes. No, you're talking to a lot of >>PS one from this morning. Yeah, >>so I mean, I'll be Esther up this morning, and I think that the numbers they used in the demo that she's like, you know, last year they did 100,000 from launch to the end of the year. 100,000 changes through their platform on this year so far that in a 1,000,000. So now you know, from my recollection, that's about the same time frame on either side of the year. So that's a pretty impressive acceleration. Side of things. We've had other ones where people have said, You know how many times you were telling some customers yesterday? What used to take eight hours to a D R test with 20 or 30 people in for the weekend now takes 12 minutes for two People on the base is just pushing a few buttons just as they go through and confirm everything worked that that type of you can't get away from that type of change. >>J. P. Morgan example yesterday was pretty compelling. I mean, time savings and people are, I mean, this legit times. I mean, we're talking serious order of magnitude, time savings. So that's awesome. Then I want to ask you guys, Next is we're seeing another pattern in the market where amongst your customer base, where it's the same problem being automated, allover the place so playbooks become kind of key as that starts to happen is that where the insights kind of comes in? Can you help us kind of tie that together? Because if I'm a large enterprise with its I'm decentralized or centralized, are organized problem getting more gear? I'm getting more clouds, game or operations. There's more surface area of stuff and certainly five g I ot is coming around the corner. Mention security. All this is expanding to be much more touchpoints. Automation seems to be the killer app for this automation, those mundane task, but also identifying new things, right? Can you guys comment on that? >>Yeah, so maybe I'll start rich. You could jump in, which is a little bit around, uh, particularly those large accounts where you have these different disparate teams taking a approach to automate something, using Ansel and then be able to repeat or reuse that somewhere else. The organization. So that idea of being for them to be able to curate they're automation content that they've created. Maybe they pulled something down from galaxy. Maybe they've got something from our automation husband. They've made it their own, and now they want to curate that and spread it across the organization to either obviously become more efficient, but also in four standards. That's where automation hub is going to come into play here. Not only will it be a repo for certify content from us and our partners, but it will also be an opportunity for them to curate their own content and share it across the organization. >>Yeah, I think when you tie those two things together and you've got that call discover abilities, I had away go and find what I want. And then the next day, the next day, after you've run the automation, you then got the nerve to say, Well, who's who's using the right corporate approved rolls? Who's using the same set of rolls from the team that builds the standards to make sure you're gonna compliant build again, showing the demo That's just admin has his way of doing it, puts the security baseline application on top and you go, Oh, okay, who's running that security baseline continuously every time. So you can both imposed the the security standards in the way the build works. But you can also validate that everybody is actually doing the security standards. >>You what I find fascinating about what you guys are doing, and I think this is came out clearly yesterday and you guys are talking about it. And some of the community conversations is a social construct here. Going on is that there's a cultural shift where the benefits that you guys are throwing off with the automation is creating a network effect within the companies. So it's not just having a slack channel on texting. The servers are up or down. It's much more of a tighter bond between the stakeholders inside the company's. Because you have people from different geography is you have champions driving change. And there's some solidarity happening between the groups of people, whether they're silo door decentralized. So there's a whole new social network, almost a cultural shift that's happening with the standardization of the substrate. Can you guys comment on this dynamic? Did you see this coming? You planning forward? Are you doubling down on it? >>I think so. And we talk about community right on how important that is. But how did you create that community internally and so ask balls like the catalyst so most teams don't actually need to understand in their current day jobs. Get on all the Dev ops, focus tools or the next generation. Then you bring answer because they want to automate, and suddenly they go. Okay, Now I need to understand source control, and it's honest and version. I need to understand how to get pulls a full request on this and so on and so forth on it changes that provides this off. The catalyst for them to focus on what changed they have to make about how they work, because what they wanted to do was something that requires them to do you no good disciplines and good behaviors that previously there was no motivation or need to do. I think >>Bart for Microsoft hit on that yesterday. You know, if you saw Bart Session but their network engineers having to get familiar with concepts of using automation almost like software development, life cycles right and starting to manage those things in repose. And think of it that way, which is intimidating at first for people who are not used to. But once they're over that kind of humping understand that the answer language itself is simple, and our operations person admin can use it. No problem, >>he said himself. Didn't my network engineers have become network developers. >>It's funny watching and talking to a bunch of customers. They all have their automation journey that they're going through. And I hear the Gamification I'm like, Okay, what if I have certain levels I have to reach in it unlocked capabilities, you know, in the community along the way. Maybe that could build a built in the future. >>Maybe it's swag based, you know, you >>get level C shows that nice work environment when you're not talking about the server's down on some slack channel when you're actually focusing on work. Yeah, so that mean that's the shift. That's what I'm saying, going >>firefighting to being able to >>do for throwing bombs. Yeah, wars. And the guy was going through this >>myself. Now you start a lot of the different team to the deaf teams and the ops teams. And I say it would be nice if these teams don't have to talk to complain about something that hadn't worked. It was Mexican figured it was just like I just like to talk to you because you're my friend. My colleague and I'd like to have a chat because everything's working because it's all automated, so it's consistent. It's repeatable. That's a nice, nice way. It can change the way that people get to interact because it's no longer only phoned me up when something's wrong. I think that absent an interesting dynamic >>on our survey, our customer base in our community before things one of the four things that came up was happier employees. Because if they're getting stuff done and more efficient, they have more time to actually self actualizing their job. That becomes an interesting It's not just a checkbox in some HR manual actually really impact. >>And I kind of think the customers we've heard talk rvs, gentlemen, this morning gave me a lot of the fear initially is, well, I automate myself out of a job, and what we've heard from everybody is that's not absolutely That's not actually true at all. It just allows them to do higher value things that, um or pro >>after that big data, that automation thing. That's ridiculous. >>I didn't use it yesterday. My little Joe Comet with that is when I tried to explain to my father what I do. Andi just said Well, in the 19 seventies, they said that computers you mean we'll do a two day week on? That hasn't come >>true. Trade your beeper and for a phone full of pots. But Richard, Thanks for coming on. Thanks for unpacking the ants. Full automation platforms with features. Congratulations. Great to see the progress. Thank you, Jonah. Everybody will be following you guys to Cuba. Coverage here in Atlanta, First Amendment Stevens for day two of cube coverage after this short break.

>> from Bahrain. It's the Q recovery AWS Public sector Bahrain brought to you by Amazon Web service is >> welcome to the cues conversation here. You're in Bahrain for Amazon Webster, is this summit our second summit? Um, here. Big news. Amazon Web services announced the availability of the region in the Middle East. I'm here with the chief of Public Sector Theresa Cross and vice President of Worldwide Public Sector. This is a huge milestone. This event one just in terms of the event. The interest across multiple countries in the region. Yes. And you have a new region with multiple availability zones? Yes, up and running. Congratulations. >> Hey, we launched the confetti today and yes, we're open for business and we do. It's a hyper scale region with three available the zones and lots of activity already here in the delays. But it really is a substantial kind of milestone because we started this sometime back in the Middle East, was one of the top regions around the world requested by our partners and customers. And now here we are. >> We've been talking with you for many, many years and I love interviewing you, but this one to me feels like it's not the weight off your shoulders. It's you're at the start line of another marathon. You've achieved so much with this because what's the first thing about Bart Rainey? We've reported on this on Select Angle and our other sites is that you get a lot of work here, is not just turning on a region. There's a lot of government commitment cloud first, full modernization, fintech banking systems, a full re platforming of a government and society and Amazons powering a lot of it and causing a lot of economic growth. So this is a big deal. >> It really is a big deal because, like you said, it really is about digital transformation here. And when I met the crown Prince in 2014 we had this conversation about really creating the economy here in a different way because Bob terrain itself, it's not oil rich country, but a smaller country with lots and lots of tourism. But in this region, while we haven't based here in Bahrain, this is truly a Middle East GCC region and but But part of that, the reason to start it here in my reign was that they really did take a lead in government transformation. As you heard them say, they're going all in shake Some on today talked about government is moving really fast, and they actually did the hard work to think about their telecommunications industry, their government regulations. They started with cloud first, and then they created all the write regulations to make this happen. So it is kind of phenomenal how quickly, in some ways, you know, feel slower than we'd like, But it's really moving quite fast. >> It's pretty fast. You should get a lot of kudos for that. I think you will. But I think to me what's interesting. The news here is that there is a balance between regulation and innovation going on, and regulation can be hampering innovation, some cases and not enough regulation. You have a Facebook situation or >> right so >> it's a balance. These guys have done it right. But to me, the tell sign is the fintech community, >> because that's where >> the money is. The central bank and then the ABC bank are all talking about a pea eye's all in with Amazon that's gonna create an ecosystem for innovation. Startups, et cetera. >> It totally isn't you heard Thean Vivid Jewel from ABC Bank today talk about their platform. What they're doing with clouds and the reason they chose a DBS was because we had this region of Bob Terrain, and they wanted to move quickly in. The regulations now have been updated in a way that actually allows them to do their banking applications in the lab. There's also a startup accelerator here, Fintech May, and they're doing a tenant work with new types of financial applications. So it's so exciting to see this kind of happening than the lace for I think a lot of people thought it would be much slower. We have a ways to go. It's still day one, for sure, but all the building blocks are getting there in the right place to really make this happen. >> You know, 80. Jessie's quoting the announcement you guys had just a couple weeks ago. Laura Angel And in July, the clouds of chance unlocked digital transmission. Middle East, says Andy chassis. Obviously unlocking is a key word because now you have customers from startups to large enterprises and ecosystem of a P M party. So the Ap N Group is here. Yes, So you have global I SUV's here and knew I s V's. You got the government and the education and to me, the news of the show. To me at least maybe it's not the big news, but is that you guys? They're offering a computer like a cloud computing degree. Yeah, for the first time about that news, >> you are right in terms of kind of every sector's picking at, but like in most places around the world, this is not unique. We need skills, and we've got to make sure that we're teaching the skills, working backwards from what the employer needs, like a TVs. So what? We've been here. We announced today we're launching our first cloud computing degree at the university of our terrain, and they're kind of thing. That's really unusual, John. They're going to do a phase one where they offer a cloud certification starting in early 2021 every program at the University of Bahrain, Whether you're in finance or banking, or business or health care or law, you can do this cloud computing certification, which gets you going and helps you understand how you last cloud in your business and then in the fall will be announcing the four year starting, the four year cloud computing degree, and that is in conjunction with our A DBS Educate program. And it will be all the right cloud skills that are needed to be successful. >> Talk about the demographics in this country because one of the things that's coming up is when I talk people in the doorways and it's a chance to talk to some local folks last night that that all in an Amazon, the theme is this. This younger generation yes, is here, and they have different expectations. They all want to work hard. They don't want to just sit back on their laurels and rest on their on their location. Here. They want to build companies they want to change. This is a key factor in the bottle rain modernization. Is that >> Yeah, generation well, all across the Middle East. The thing that's unique about the mill aces, the very young population you had millions of gamers across the Middle East as an example that comic con and Saudi like two years ago on that was one of the most popular things was fortnight. As soon as the region got at all the different gaming started taking place. But we want to create a culture of builders here, and the way you do that is what you said, John putting it into their hands, allowing these young people have the tools create a startup became entrepreneur, but they need to have access to these tools. And sometimes capital is often not that easy to get. So they want to make sure that the capital that they're given or that they have, whether it's bootstrap capital or venture capital, fending or whatever friends and family, they want to make sure that they can use that capital to the greatest advantage to build that company out. And I truly believe that this is gonna help them having an eight of us cloud region. I mean, you saw. Today we have 36 companies that launched their offering in the region on the day we actually announced so that they had specific offerings for the Middle East, which pretty exciting. I mean, that's a lot on day one. >> I mean, it's still day. One of you guys always say, but literally day one they were launching Yeah, I wanted to comment if you could just share some insights. I know, Um, your passion for, you know, entrepreneurship. You guys are also some skill development investing a lot of women in tech power panel this morning, there's major change going on. You guys were providing a lot of incentives, a lot of mentoring, this internships in conjunction with by rain. There's a lot of good things. Share some of the new things that you're working on, maybe deals you're talking about doing or >> way announced Thio kind of new things today. One is we have our we partake program, which I'm, of course, super passionate about. And that is about preventing tech learning and skills to women and underserved in representative communities. So we announced three other training programs here across the Middle East time. So those were put up today and you'll continue to see its role more and more of those out. And the other thing we did yesterday we announced a internship program with the minister of Youth here in Bahrain. That was shaped Nassir, who's a very famous He's that King san, and he's a very famous sportsmen. He does. He just won the Ironman Ironman and 2016. It was the world champion. He does endurance horse racing, so he's a He's a someone that the youth look at to here, and so he's doing all these programs. So we announced a partnership that were the first group doing the internship with this youth program, and so we're very excited. We're going to start that small and scale it, but we want to get these young people quickly and kind of get them excited. But here, what they focus on it is underrepresented communities. So it fits so nicely in with what we're doing with our attack. So you have both Oliver training our over 400 online courses that we offer with a dubious education academy. Now degree now our internship program and we protect. So, John, we're just getting going. I'm not saying that this is all will offer, but these are the things that were getting going with, and we need to make sure we also Taylor things like this Ministry of Youth program and sports at to the region in terms of water, their local needs, and we'll make sure that we're always looking >> at the entrance. Just just get him some great experience. Yes, so they can earn and feel good about themselves. This is kind of a key, exactly thing not just getting an internship, >> and it's, I think, locally it will be about teaching them to do that, disagree and commit really have that backbone to build that company and ask all those hard questions. So we're really going to try to indoctrinate them into the Amazon a TVs culture so we can help them be entrepreneurs like we are every day. >> And you got the data center, you got the city, the centers, you get the regions up and running, and architect, it perfectly suits up with people in it. Are you going to staff that with local talent, or is it gonna be Amazonian is coming in? What's the makeup of staff gonna be? What's the >> story? I mean, our goal is to hire as many local talent. We everywhere we go around the world. We want to get local talent because you can't yet if we did, First of all, we don't have enough people in our headquarters to bring folks in here, so we really have to train and educate. But locally, we have an office open here by rain. We haven't Office Open and Dubai and one down Saudi, and that is local talent. I mean, we are trying to use as much local talent and will continue to create that. And that's kind of the point. Jonas talking about the degree working backwards from what the employer needs. We want to give input because we think we also are getting good. Yeah, so we need to get the top. But we need those other individual employers that keep telling us we need more cloud skills to give that input. But, yeah, >> we're going to get a degree, migrate them into the job >> market, right quick like >> and educates. Been doing great. I learned a lot. This is a whole opportunity for people who want to make money, get a job. Amazon Web service is >> It's a place you could either work for us. Work for someone now, like even the government has a >> virus. Make a person tomorrow >> there. Yet >> we had one, >> but the point of being a builder, what we're seeing more and more John are these companies and government entities are building their talent internally. They're not outsourcing everything anymore, and the whole culture at being a builder, not just outsourcing all that. And that's what eight of us really helps all these entities. D'oh is moved quicker by having kind of some in house talent and not outsourcing everything to slow you down. That >> really thank ABC pointed that out beautifully in his point was, Hey, I'm gonna you know, I'm all in on AWS. We have domain expertise, We have data. That's our intellectual property. We're going to use that and be competitive and partner. And >> yes, and the new models it is. And that I p stays in house with that company or entity or government organization. It was so fun for me today to hear Shake some on from Maggie. A talk about the government is moving fast, and I think that's an example of a really are they figured out clown helps him just go a lot faster and save many security. >> I'm glad you brought that up. I know you got a short time here, but I want one last point in. We've been talking a lot about modernization of government, your success with C i a United States jet I contract still under consideration. All this going on you're experiencing by ranges and, um, unbelievable, fast moving government. They kind of get it. United States some places gets it. This is really about focusing in on the workloads. What have you learned? As you've been engaging these modernization efforts with governments summer slow, some of political ramifications behind. No one wants to lose. Old guard will hold onto the rails. We've seen that in the news, but this is coming fast. What are you learning? What do you >> take away its leadership? I mean, at the end of the day, all these things were driven by a very strong leaders. And even you can see everybody today on stage. It is leaders that make a decision that they wanted a faster and they want to modernize but have the capabilities. No matter if you're the U. S. Department of Defense. Ah, yes. Health and human resource is National Health Service in the UK or RG a hearing by rain, the government's or enterprises that we work with around the world. The key is leadership. And if there's that leader that is really strong and says we're moving, did you actually see organizations move a lot faster if you see people kind of waffle anger. I'm not sure, you know, that's when you can see the slowness. Wow, What I will tell you is from the early days of starting this business in 2010 the individuals that always move fastest for the mission owners because the mission owners of whatever the business West at a governmental level or enterprise, they said, we need to keep our mission going. So that's the reason they wanted to walk through this transformation. >> And now, I think, with developers coming in and started to see these employees for these companies saying, No, no, what's the reason why we can't go fast? That's right now a groundswell of pressure you see in both government, public sector and commercial. >> And you saw Mark Allen today on stage talking about security. It iss literally day. Zero thing for us, and the reason a lot of our customers are meeting faster now is because of security. Cloud is more secure in their meeting to the cloud for security because they feel like they could both optimize, move faster for workloads, and now they have security. Better, faster, cheaper security, bad design, >> Theresa always pleasure thinking coming. Spending time. Thank >> you for coming to Barbara Ryan. Thank you. So >> we're going global with you guys is seeing the global expansion 20 to 22nd region. 69 availabilities owns nine more coming. More regions. More easy. You guys doing great. Congratulations. >> Thank you. >> Secure. We are here in Bahrain. Form or coverage. Global coverage of the cube with Reese Carlson, vice president of worldwide public sector. She's running the show doing a great job. We're here more after the stroke break. Stay with us.

>> From Santa Clara, in the heart of Silicon Valley it's theCUBE, covering the Churchills, 2019. Brought to you by SiliconANGLE Media. >> Hey, welcome back everybody. Jeff Frick here with theCUBE. We're in Santa Clara, California at the Churchills. It's the ninth annual awards banquet put on by the Churchills Club, and this year is all about leadership. We're excited to be joined by our next guest who knows a little bit about leadership. He's Carl Guardino, the president and CEO of the Silicon Valley Leadership Group. Carl, great to see you. >> Great to see you, too, Jeff. >> So what is the Silicon Valley Leadership Group all about? >> The Silicon Valley Leadership Group is an association of about 360, primarily innovation economy employers that want to make a positive, proactive difference here in the region, as well as in our state and across the United States. >> What are some of the hot topics that are on top of the plate right now? Because there is a lot of craziness kind of going on here in Silicon Valley. >> There is. But what we try to do is impact those issues that are as important to families in their living rooms as they are to CEOs in their board rooms. And here in the bay area, we call those THEE issues. An acronym, T-H-E-E. The T, traffic; H, housing affordability; E, education; and the fourth E, the economy. And we try to bring together diverse points of view for those areas that unite us, where we can actually solve some of those challenges. >> Right, and those are big, big challenges. And you work both with public as well as private groups to try to bring them together to make movement on those things. >> We're a bridge. And the first thing about a bridge is that you try to bring folks together to cross the bridge and work together. The second most important thing about a bridge is that you build them, you don't burn them down. And that's the role that we try to play with 360 highly engaged CEOs and c-suite officers. >> And it's only appropriate, because tonight you'll be sitting down in a conversation with the mayor of San Jose, Sam Liccardo, to kind of get into some of these issues. San Jose seems to be on a roll right now, a positive roll. A lot of positive news coming out of San Jose. >> Yes, and that always starts with leadership rather than luck. San Jose mayor Sam Liccardo, 10th largest city in the United States, has been able to strike that balance of being pro-innovation economy, while also caring deeply about his citizens, the residents of San Jose, 1,053,000, and how we make sure that we have a strong and vibrant economy, but also a great quality of life. >> Right. So how do you even begin to - we'll start with traffic. The T in the THEE. To address that issue, it's so multifaceted, right, it's so tied to jobs, it's tied to housing, it's tied to the growth of the economy, you know, unfortunately freeways are slow to build, public transportation's expensive, but we continue to see growth there. How do you kind of eat that elephant, one bite at a time, with something like traffic? >> Well the role of the leadership group is, again, by bringing people together to solve complex problems in a democracy with winning solutions. So we'd rather win than whine. And when it comes to traffic, one of our core competencies is actually to lead and run ballot initiatives to fund transportation improvements throughout the region and the state. In fact, in the last 30 years alone, I've had the pleasure of going on loan from the leadership group to run ballot campaigns for transportation improvements that have totaled 30 billion dollars in revenue through those measures, approved by voters to reach into our own wallets, rather than our neighbors, to build improvements that, this Christmas, in time to go into your stocking, we'll be bringing BART to San Jose, and working on the electrification of Caltrain, linking transit and better road improvements, making it better for all of us trying to travel throughout this region. >> Right. Good, we need it. >> We do. >> And on the housing, you know, because the housing is also very closely tied to traffic, and we see that the old days of single-family homes on big pieces of dirt, those are going away. They just can't support it in higher density areas like San Fransisco, San Jose, to bring those jobs next to that. So we're seeing a huge transformation in the housing space as well. >> And we need a huge transformation, both in transportation and in housing. And it's really the flip side to the same coin. T, for tails, or transportation; H, for head, or housing. And you have to make sure that you keep those linked. In fact, one of our initiatives right now is to work with all six, fixed rail transit operators throughout the nine bay area counties. What are the current and future uses of those half miles around every fixed rail transit stop that you have? How do we maximize those uses? Here's a great example. What Google wants to do in downtown San Jose, at the Diridon SAP station, is only because of the Silicon Valley Leadership Group's work to bring BART to that station, electrify Caltrain, light rail is there, Amtrak, ACE, et cetera, and they want to have 20 to 25 thousand future Google employees there within the next 10 to 12 years. Why? Because it is a sustainable location that doesn't rely on you and I slogging through traffic in our single-occupant cars. >> Right. I can't wait to see what you guys do to El Camino. That's the next one that's going to - as somebody once said in one of these traffic things, it's just a bunch of old retail stores with empty parking lots, just placed by Microsoft. Or excuse me, by Amazon. So I think we'll see a big transformation with housing and jobs, you know, along that quarter, which happens to parallel the Caltrain, and is near and dear to my heart. So a lot of good opportunities I think to make improvements. >> Jeff, there is. And as hard as transportation and traffic solutions are to put into place, housing is even tougher. And while Bay Area residents think housing is the bigger crisis, the solutions are tougher to come about, because the community isn't as united on those solutions. So the role that a group of employers like ours play, is how do we bring people together around solutions that make sure that we build homes, that are good for everyone in our society. >> Well Carl, I like your positive attitude, a lot of winning and no whining, so I wish you nothing but success. And we'll be watching. >> Thank you, Jeff. >> You're welcome. He's Carl, I'm Jeff, you're watching theCUBE. We're at the Churchills in Santa Clara, California. Thanks for watching. We'll see you next time.

>> from our studios in the heart of Silicon Valley, Palo Alto, California It is a cute conversation. >> Welcome to this cube competition here at the Palo Alto Cube Studios. I'm John for a host of the Cube. Were here a special guests to keep alumni investor An entrepreneur who do Sudhakar, would you Good to see you again, John. Always a pleasure. You've been on as an entrepreneur, founder. As an investor, you're always out. Scour in the Valley was a great conversation. I want to get your thoughts as kind of a guest analyst on this segment around the state of the Union for Enterprise Tech. As you know, we covering the price tag. We got all the top enterprise B to B events. The world has changed and get reinvent coming up. We got VM World before that. The two big shows, too to cap out this year got sprung a variety of other events as well. So a lot of action cloud now is pretty much a done deal. Everyone's validating it. Micro cells gaining share a lot of growth areas around cloud that's been enable I want to get your thoughts first. Question is what are the top growth sectors in the enterprise that you're seeing >> papers. Thank you for having me. It's always a pleasure talking to you over the years. You and me have done this so many times. I'm learning a lot from you. So thank you. You are so yeah, I think Let's dig into the cloud side and in general market. So I think that there are 34 areas that I see a lot that's happening a lot. Cloud is still growing, a lot 100% are more growth and cloud and dog breeders. And what is the second? I see, a lot of I T services are close services. This includes service management. The areas that service now isn't They're >> still my ops was Maybe >> they opt in that category. E I said With management, the gutter is coming with the new canticle a service management. So they're replacing idea some with a different. So that's growing 800% as a category tourist. RP according to again, the industry analysts have seen that it's going at 65 to 70% so these three areas are going a lot in the last one that I see a lot of user experience. Can you build? It's like it's a 20,000,000,000 market cap, something. So if you let it out, it's a cloud service Management services RP user experience cos these are the four areas I see a lot dating all the oxygen rest. Everybody is like the bread crumbs. >> Okay, and why do you think the growth in our P A. So how's the hype? Is it really what? What is going on in our pee, In your opinion, >> on the rumors I'm hearing or there is some companies are already 1,000,000,000 revenue run great wise. That's a lot in our piece. So it's not really a hype that really so that if you look and below that, what's happening is I'd be a Companies are automating automation. The key for here is if I can improve the user experience and also automate things. RPS started doing screen scraping right in their leaders, looking at any reservations supply chain any workflow automation. So every company is so complex. Now somebody has to automate the workflow. How can you do this with less number of people, less number, resources, and improve the productivity >> coming? R P A. Is you know, robotic process automation is what it stands for, but ultimately it's software automation. I mean, it's software meets cloud meets automation. It seems to be the big thing. That's also where a I can play a part. Your take on the A I market right now. Obviously, Cloud and A I are probably the two biggest I think category people tend to talk about cloud and a eyes kind of a big kind of territories. RPG could fall under a little bit of bulls, but what you take on a guy, >> Yeah, so I think if you look at our pier, I actually call the traditional appears to be historical legacy. Wonders and R P companies are doing a good job to transform themselves to the next level, right? But our pianist Rocky I score. It's no longer the screen skipping tradition, making the workflow understanding. So there are new technology called conversational Rp. There's actually a separate market. Guys been critical conversation within a Can I talk to in a dialogue manner like what you experienced Instagram are what using what's up our dialogue flow? How can I make it? A conversational RPS is a new secretary is evolving it, but our becomes have done a good job. They leave all their going out. A >> lot has been has great success. We've been covering them like a blanket on a single cube. Um, I got it. I got to get your take on how this all comes into the next generation modern era because, um, you know, we're both been around the block. We've seen the waves of innovation. The modern error of clouds certainly cloud one Dato Amazon. Now Microsoft has your phone. Google anywhere else really goes. Dev Ops, The devil's movement cloud native amazing, create a lot of value continues to do well, but now there's a big culture on cloud 2.0, what is your definition of cloud two point? Oh, how do you see Cloud 2.0, evolving. But >> I like the name close to party. I think it's your third. It is going to continue as a trained. So look, throw two point with eyes. I don't know what it will be, but I can tell you what it should be and what it can have. Some other things that should do in the cloud is cloud is still very much gun to human beings. Lot of develops people. Lot of human being The next addition to a daughter should have things done programmatically I don't need tens of thousands off Assad ease and develops people. So back to your air, upside and everything. Some of those things should become close to become proactive. I don't want to wait until Amazon. Easter too is done. If I'm paying him is on this money. Amazon should be notifying me when my service is going to be done. The subsidy eaters They operated Chlo Trail Cloudwatch Exeter. But they need to take it to a notch level. But Amazon Azure. >> So making the experience of deploying, running and building APS scalable. Actually, that's scales with Clavet. Programmable kind of brings in the RPI a mean making a boat through automation edge of the network is also interesting. Comes up a lot like Okay, how do you deal with networking? Amazons Done computing storage and meet amazing. Well, cloud and networking has been built in, I guess to me, the trend of networking kicks in big because now it's like, OK, if you have no perimeter, you have a service area with I o t. >> There's nothing that >> cloud to point. It has to address riel time programming ability. Things like kubernetes continues to rise. You're gonna need to have service has taken up and down automatically know humans. So this >> is about people keep on fur cloak. What should be done before the human in the to rate still done. It develops. People are still using terror from lot of scripting. Lot of manual. Can you automata? That's one angle The second angle I see in cloud 2.0 is if you step back and say What, exactly? The intrinsic properties of Claude Majors. It's the work floor. It's automation, but it's also able to do it. Pro, actually. So what I don't have to raise if I'm playing club renders this much money. Tell me what outrageous are happening. Don't wait until outage happens. Can you predict voted? Yes, they have the capability to women. It should be Probably steal it. No, not 100%. So I want to know what age prediction. I wonder what service are going down. Are notified the user's that will become a a common denominator and solutions will be start providing, even though you see small startups doing this. Eventually they become features all these companies, and they'll get absorbed by the I called his aircraft carriers. You have Masson agile DCP. They're going to absorb all this, a ups to the point that provide that as the functionality. >> Yeah, let's get the consolidation in second. I want to get your thoughts on the cloud to point because we really getting at is that there's a lot of white space opportunity coming in. So I gotta ask you to start up. Question as you look at your investor, prolific investor in start ups. Also, you're an entrepreneur yourself. What >> is? >> They have opportunities out there because we'll get into the big the big whales Amazon, who were building and winning at scale. So embarrassed entry or higher every day, even though it's open sources, They're Amazons, betting on open source. Big time. We had John Thompson talk about that. That was excessive. Something Nutella. And so what? What if I was a printer out there? Would what do I do? I mean, is there Is there any real territory that I could create a base camp on and make money? >> That's plenty. So there's plenty of white faces to create. Look, first of all your look at what's catering, look at what's happening. IBM is auto business in service management, CSL itself to Broadcom. BMC is sold twice to private companies. Even the CEO got has left our war It is. Then you have to be soldiers of the Micro Focus. The only company that's left is so it's not so in that area, you can create plenty of good opportunities. That's a big weight. >> Sensors now just had a bad quarter. So actually, clarity will >> eventually they're gonna enough companies to go in that space. That play that's based can support 23 opportunities so I can see a publicly traded company in service. No space in next five years. My production is they'll be under company will go a p o in the service management space. Same things would happen. Rp, Rp vendors won't get acquired A little cleared enough work for automation. They become the next day because of the good. I can see a next publicly traded company. What happened in the 80 operations? Patriotism Probably. Computer company Pedro is doing really well. Watch it later. Don't. They're going to go public next. So that area also, you see plenty of open record companies in a UPS. >> So this is again back to the growth areas. Cloud hard to compete on Public Cloud. Yes, the big guys are out there. There's a cloud enablers, the people who don't have the clouds. So h p tried to do a cloud hp They had to come out, they'll try to cloud couldn't do It s a P technically is out there with a cloud. They're trying to be multi cloud. So you have a series of people who made it an oracle still on the fence. They still technically got a cloud, but it's really more Oracle and Oracle. So they're kind of stuck in the middle between the cloud and able nervous. The Cloud player. If you're not a cloud player large enterprise, what is the strategy? Because you got HP, IBM, Cisco and Dell. >> So I don't know. You didn't include its sales force in that If I'm Salesforce, I want sales force to get in. They have a sales cloud marketing cloud commerce code. Mark is not doing anything in the area of fighting clothes. They cannot go from 100,000,000,000 toe, half a trillion trillion market cap. Told I D. They have to embrace that and that's 100% growth area. You know, people get into this game at some point. It'll be is already hard and 50,000,000,000 market cap. Then that leaves. What is this going to do? Cisco has been buying more security software assets, but they don't wanna be a public company, their hybrid club. But they have to figure out How can they become an arms dealer in escape and by ruining different properties off close services? And that's gonna happen. And I've been really good job by acquiring Red Heart. So I think some place really figuring out this what is happening. But they have to get in the gaming club they have to do. Other service management have begun and are here. They have to get experience. None of these guys have experienced in this day and age that you killed and who are joining the workforce. They care for Airbnb naked for we work. They care for uber. They care for Netflix. It is not betting unders. So if I'm on the border, Francisco, I'm not talking about experience That's a problem to me. Hey, tree boredom is not talking about that. That's what if I'm I know Mark is on the board. Paramount reason. But Mark is investing in all the slack. Cos then why is it we are doing it either hit special? Get a separate board member. They should get somebody else. >> Why? He wouldn't tell. You have to move. Maybe. I don't know. We don't talk about injuries about that. But I want to get back to this experience thing because experience has become the new expectation. Yes, that's been kind of a design principle kind of ethos. Okay, so let's take that. The next little younger generation, they're consuming Airbnb. They're using the serious like their news and little chunks be built a video service for that. So things are changing. What is? I tease virgin as the consumption is a product issue. So how does I t cater to these new experience? What are some of those experiences? I >> think all of them. But I think I d for Social Kedrick, every property, every product should figure out how to offer to the young dreamers how they were contributed offer to the businesses on the B two baby to see. So the eye has to think every product or not. Should I start thinking about how my user should consume this and how should out for new experiences and how they want to see this in a new way, right? It's not in the same the same computer networking. How can a deluded proactively How can a dealer to a point where people can consume it and make other medications so darn edition making? That's where the air comes in. Don't wait for me toe. Ask the question. Suggest it's like Gmail auto complete. Every future should be thinking through problem. Still, what can I do to improve the experience that changes the product? Management's on? And that's what I'm looking at, companies who are thinking like that connection and see Adam Connection security. But that has to happen in the product. >> I was mentioning the people who didn't have clouds HP, IBM, Cisco and Dell you through sales force in there, I kind of would think sales were six, which is technically a cloud. They were cloud before cloud was even cloud. They built basically oracle for the cloud that became sales force. But you mentioned service now. Sales force. You got adobe, You got work day. These are application clouds. So they're not public clouds per se they get Amazon Web service is, you know, at Adobe runs on AWS, right? A lot of other people do. Microsoft has their own cloud, but they also have applications as well. Office 3 65 So what if some of these niche cloud these application clouds have to do differently? Because if you think about sales force, you mentioned a good point. Why isn't sales were doing more? People generally don't like Salesforce. You think that it's more of a lock inspect lesson with a wow. They've done really innovative things. I mean, I don't People don't really tend to talk about sales force in the same breath as innovation. They talk about Well, we run sales for us. We hate it or we use it and they never really break into these other markets. What's your take on them? >> I think Mark has done a good job to order. Yes, acquiring very cos it has to start from the top and at the market. His management team should say, I want to get in a new space. He got in tow. Commerce. Claudia got into marketing. He has to know, decide to get into idea or not. Once he comes out, he's really taken because today, science. What is below the market cap? Com Part of it'll be all right. If I am sales force, I need to go back down. Should I go after service? No. Industry should go after entire 80 services industry. Yes or no, But they have to make a suggestion. Something with Toby Toby is not gonna be any slower. They will get into. I decide. They're already doing the eyesight and experience. They're king of experience. Their king off what they're doing. Marketing site. They will expand. Writing. >> What does something We'll just launched a platform. Yes, that's right. The former executive from IBM. That's an interesting direction. They all have these platforms. Okay, so I got together to the Microsoft Amazon, Um, Google, the big clouds and then everybody else. A lot of discussion around consolidation. A lot of people say that the recession's coming next year. I doubt that. No, nos. The consolidation continues to happen. You can almost predict that. But where do you see the consolidation of you got some growth areas as you laid out cloud I t service is our p a experience based off where looks like where's the consolidation happening? If growth is happening, they're words to tell. >> It was happening. Really Like I see a lot in cyber security. I'm in Costa Rica, live in public. You have the scaler, the whole bunch of companies. So the next level of cos you always saw Sisko Bart, do your security followed has been buying aggressively companies. So secret is already going to a lot of consolidation. You're not seeing other people taking it, but in the I T services industry, you'll start seeing that you're already seeing that in the community space. That game is pretty much over right. Even the ember barred companies, even Net are barred companies and the currency. So I think console is always going to happen. People are picking up the right time. It's happening across the board. It's a great time to be an entrepreneur creator value. They come this public. So it's like I think it's cannot anymore very time. Look to your point where the decision happens or not. Nobody can predict. But if a chance now, it's best time to raise money. Build a company. >> Well, we do. I think the analysis, at least from my perspective, is looking at all the events we go to is the same theme comes up over and over. And Andy Jassy this heat of a tigress always talks about Old Garden new Guard. I think there's two sides of the streets developing old way in a new way, and I think the modern architect of the modern era of computer industry is coming, and it looks a lot different than it. Waas. So I think the consolidate is happening on those companies that didn't make the right bets, either technically or business model wise, for they took on too much technical debt and could not convert over to the cloud world or these really robust software environment. So I think consolidations from just just the passing of holder >> seems pretty set up for a member of the first men. First Main Computing was called mainframe Era, then, with clients Herrera and Kim, the club sodas 6 2009 13 years old, the new Errol called. Whatever the name, it will be something with a n mission in India that things would be so automated. That's what we have new area of computing, So that's I would like to see. So that's a new trick, this vendetta near turn. So even though we go through this >> chance all software software sales data 11. Yeah, it's interesting. And I think the opportunity, for starters is to build a new brands. His new branch would come out. Let's take an example of a company that but after our old incumbent space dying market share not not very attractive from a VC standpoint. From market space standpoint, Zoom Zoom went after Web conferencing, and they took on WebEx and portability. And they did it with a very simple formula. Be fast, be cloud native and go after that big market and just beat them on speed and simple >> experience. They give your greatest experience just on the Web, conferencing it and better than sky better than their backs better than anybody else in that market. Paid them with reward. Thanks, Vic. He had a good >> guy and he's very focused. He used clouds. Scale took the value proposition of WebEx. Get rid of all the other stuff brought its simple to video conference. And Dr Mantra is one >> happening. The A applying to air for 87 management. A ops A customer surveys. >> So this is what our Spurs could do. They can target big markets debt and go directly at either a specific differentiation. Whether it's experience or just a better mouse trap in this case could win, >> right? And one more thing we didn't talk about is where their underpants go after is the area number. Many of these abs are still enterprise abs. Nobody really focused on moving this enterprise after the club. Hollis Clubbers are still struggling with the thing. How can I move my workload number 10%. We're closing the club 90% still on track. So somebody needs to figure out how to migrate these clouds to the cloud really seamlessly. The Alps are gonna be born in the cloud club near the apse. So how do you address truckload in here? So there's enough opportunity to go after enterprise applications clouded your application. Yeah, >> I mean, I do buy the argument that they will still be on premises activity, but to your point will be stealing massive migration to the cloud either sunsetting absent being born the cloud or moving them over on Prem All in >> all the desert I keep telling the entree and follow the money. When there is a thing you look for it Is there a big market? Are people catering there? If people are dying and the old guard is there to your point and is that the new are you? God will happen. And if you can bet on the new guard in your experience, market will reward you. >> Where is the money? Follow the money. Worse. What do we follow? Show me where it is. Tell me where it is >> That all of the clothes, What is the big I mean, if you're not >> making money in the club for the cloud, you are a fool right now. If there any company on making out making in the club as a CEO, a board member, you need to think through it. Second automation whether you go r p a IittIe automation here to make money on, said his management. Whether it's from customer service to support the operation, you got to take the car. Start off it if you are Jesse ever today and you're not making birds that cementing. I see it mostly is that still don't want to take it back. They want to build empires. The message to see what's right, Nice. Either you do it or get out. Get the job to somebody that >> I hold a lot of sea cells and prayer. Preparing for reinforce Amazon's new security cloud security conference and overwhelmingly response from the sea. So's chief security officer is we are building stacks internally. When I asked him about multi cloud, you know what they said? Multi cloud is B s. I said, Why? Because Well, we have a secondary cloud, but I don't want to fork my development team. I want to keep my people focused on one cloud. It's Amazon. Go Amazon. It's azure. We stay with Azure. I don't wanna have three development teams. So this a trend to keep the stack building internally. That means they're investing in building their own text. Axe your thoughts on that >> look, I mean, that's again. There's no one size fits all. There will be some CEOs who want to have three different silos. Some people have a hard, gentle stack like I've seen companies. Right now. They write, the court wants it, compiles, and it's got an altar cloth. That's a new irritability you're not. We locate a stack for each of them. You're right. The court order to users and NATO service is but using the same court base. That's the whole The new startups are building it. If somebody's writing it like this, that's all we have. Thing is the CEO. So there's that. The news he always have to think through. How can you do? One court works on our clothes? >> Great. You do. Thank you for coming on again. Always great to get your commentary. I learned a lot from you as well. Appreciate it. I gotta ask the final question as you go around the VC circles. You don't need to mention any names you can if you want, but I want to get a taste of the market size of rounds, Seed Round A and B. What are hot rounds? What sizes of Siri's am seeing? Maur? No. 10,000,000? 15,000,000? Siri's >> A. >> Um >> Siri's bees are always harder to get than Siri's. A seeds. I always kind of easier. What's your take on the hot rounds that are hot right now. And what's the sizes of the >> very good question? So I'm in the series the most easy one, right? Your concept. But the seed sizes went up from 200 K to know mostly drones are 1,000,000 2 1,000,000 Most city says no oneto $10,000,000. So if you're a citizen calmly, you're not getting 10 to 15. Something's wrong because that become the norm because there's more easy money. It also helps entrepreneurs. You don't have to look for money. See, this beast are becoming $2025 $5,000,000 pounds, Siri sees. If you don't raise a $50,000,000 then that means you're in good company. So the minimum amount of dries 50,000,000 and CDC Then after that, you're really looking for expansions. $100,000,000 except >> you have private equity or secondary mortgage >> keys, market valuations, all the rent. So I tell entrepreneurs when there is an opportunity, if you have something, you can command the price. So if you're doing a serious be a $20,000,000 you should be commanding $100,000,000.150,000,000 dollars, 2,000,000 evaluations right if you're not other guys are getting that you're giving too much of your company, so you need to think through all of that. >> So serious bees at 100,000,000 >> good companies are much higher than that. That'll be 1 52 100 And again, this is a buyer's market. The underpinnings market. So he says, more money in the cash. Good players they're putting. Whether you have 1,000,000 revenue of 5,000,000 revenue, 10,000,000 series is the most hardest, but its commanding good premium >> good time to be in our prayers were with bubble. Always burst when it's a bite, mark it on the >> big money. Always start a company >> when the market busts. That's always my philosophy. Voodoo. Thanks for coming. I appreciate your insight. Always as usual. Great stuff way Do Sudhakar here on the Q investor friend of the Cube Entrepreneur, I'm John for your Thanks >> for watching. Thank you.

>> Live from San Diego, California It's the queue covering Sisqo live US 2019 Tio by Cisco and its ecosystem. Barker's >> Welcome Back to San Diego. The Cube has been live here at Cisco Life for the last three days. Student a man with meat, Lisa Martin wrapping things up and we're pleased to welcome to the Cube for the first time James Slay me, the cofounder and had a product for Double James. Welcome to the Cube >> very much. >> All right, So, Deborah, before we get into who you guys are, why you started this company stew. Thought maybe this had to do with your love of dub. Step the name >> way do like that step. But it really wasn't the reason May my co founders were involved with telecommunications and the industry, and we thought the cloud was coming quite fast. And we thought, you know, we started an opportunity that as much as the telcos we're trying to move service. It's a cloud that was value weds they need to provide. And there wasn't really a quality solution for recording for uncle's. >> So came from dubbing tape to tape back in the day. For those here is can remember when we had >> the tapes the name came from. That's how I remember we came, came about The name is that we're thinking, you know, I like to set because it was dubbing and then, you know, double came out of that was available. >> So tell us our audience about call cloud based call recording tell us a little bit about that. But why? What was the impetus for you saying? You know what? There's a gap in the market. We gotta solve it. >> Yeah, So everything think traditional providers were all in on premise Catholics based servers licensing all that traditionally no software model with the transition to cloud for telephony. So unified communications or anything like that Theo ability to have a platform that could record content. Really, By switching it on where that was, we partnered with Toko. So I say, I say tacos and Australian Server that Carrie is also provided tell they want to hear about what they called connect to their network and then offer it at scale so they could switch on one user or actually switch on 100,000 users instantly. And we managed the back into that and they get to go to the service. >> Yeah, it's interesting. So Lisa and I were at the Enterprise Connect show this year, and one of the themes we got out of the week of doing that show is Well, there's always the cool new technologies were doing video, and you know, there's the E R. And you know, people use Chatbots Airways do their voices still critical. Yeah, So maybe talk about you know, your customer base and you know, the role that you're playing to help them. And, you know, still, that that voice is is such an important decent of how we communicate. Yeah, it's really interesting, >> Like way still. Look at that. The important things that I done via voice. If you've got an important customer, you know, discussion, we have you going to send him an email you're probably gonna have followed up with a phone call or initiate with a phone call on most of time. That daughter is is lost. So you know things we discuss and you don't get them back. And, you know, generally call recording. If you're looking at that, people think contact center and regulatory reasons like financial services and that's our bread and butter. But now we're seeing with exposed the more cloud based options. That is, this is a study talk to expand that used case across outside of that traditional reason and not just call recording, you know, eyes that you know, becoming more prevalent as well. >> So how are you guys infusing a I into what you're doing? And also with Sisko to not only be able to apply intelligence to the data that you're gathered from reported calls, but also Dustan, the way that also facilitates security and privacy? >> Yeah, so Security's calling way couldn't have a platform that's use it is connected. Tio, You know, 18 See's Network way got over 100 telco or carrying their ways connected globally at the moment. That's all across Europe, America, Canada and then Asia as well. And now you know, we've been chosen by Sisko for their broad cloud platform, which I recently acquired way. What we see is that because we can capture content at scale way, then can actually easily then produce transcriptions, sentiment tone from the best of the three providers around the world with my be asked. But, you know, we could use any other third party provider that customer might want to use. Use case. Then Khun B. Go towards a small business in my you know, I'll say it's more reasonable and I'll explain on enterprise in a small business, theirselves person might be speeding, made the main customer 1,000,000 customer brings up. It is not happy, and we're going to tell the boss or the team leader they could automate, literally as easy automation, saying notifications Conor, a team leader. You should call this customer back. Without that, they lose the potential of retaining that customer now that previously that's only really the large business or the only has the technology to do that, all the ability to actually get it to market with us and because we connected to the network or even on, you know easily on ah, call manager solution through Cisco, that's any size of business. Large business. We're seeing also a bank as an example there, looking to capture everything across their whole business, not just contact center and start looking for key words that I said it's a credit card or home loan, and they make sure that their agent or their employee is disclosing that product correctly to the customer to make sure they're compliant Now that they're not talking about that across the of the whole business, not just always example. 4,000 seats in a context enter but 40,000 across their whole business on any phone, they using the moment without a mobile cellular or a despondent. >> Okay, so bring us inside your customers. Is that you know you mentioned call centers? Is that the primary use case? Do you go into different verticals? You know what? What does your customer base look like? >> Way definitely go like a safe contact centers for sure on DH. That's it's it's been there for a long time. That requirement to record phone calls and do it well, uh, financial services knock. It's throughout throughout the world, in the U. S. As well in the Europe because of me fit and all those requirements compliant. But as said way are now expanding that use case because of a A and requirement access data. Also, our platform is an open, open platform if that makes sense, but everything we record or capture is encrypted. But it isn't a format that Thean customer can use a CZ that won't apply themselves. They're all looking at using a I. You know, there are other other data sources in the company because it's available. They can use it with other. Well, >> yeah, actually, I just wanted to poke it that because one of the challenges we have out there is there's a lot of data, but how do I actually extract value out of that? So is this now a way for your customers to really unlock something that historically you just you you might have kept it for compliance. Reason to work, you know, to review some kind of training. But it was a little bit tough to get in and leverage the information that was in >> there. Yeah, you know, cos today I really they're they're assessing, You know, anything in a written format today they already losing. I want to do that Previously has been really hard to do that with voice now, because we can capture again captured at scale there. Now I can look at it and say, Can we use the same tools? Were looking for everything else in our business. I looked down and saw that the voice >> so walk us through an example of where double is integrated into an organization. If we think of a bank and you mentioned, you know, use case is one of them piqued my interest about Okay, sentiment. If there is an issue that needs to be escalated and somebody in the organization needs to call a customer, what's been recorded is indicating that is never able to integrate with, like marketing automation serum tools that that data is then pulled in a map back to that account and how it's being managed. >> Yeah, correct. Good, really good question, probably explained that way are a global platform. So we deployed everywhere in the world. So Australia's I'm from a trailer again, but U S Canada, Singapore, Japan, London, Ireland and the UK way recording that in that country we store in the country. But it is a scale. Little platform is a service, which means that way run a product, eyes a p I to open a p I, whether we've integrated with their application or the customer then can say we never want to log into doubles applications. Were you present all the daughter and our own complications already? That's already practiced today. It's available today is in ample. If they wanted to use South forces a serum looking today. Look at the contacts. You can see all the holes, All the transcriptions directly in South Force. >> That's cool. So they get that visibility in a way that that works for them? >> Yeah. Yeah, not precious. We look at ourselves a platform first, and we provide applications. We know users. Did you call recording as they expect to use it, like with permission based access team management. But in reality, we're trying to make it fit in the way that you they'll write their own business and more insights. >> Alright. So, James, we're here at Cisco Live. So explain to us how you tie into what's going on here at the show. You know, we're here in the definite zone. Curious If you talked about being an open platform, Do you know I did in the development pieces here? Yeah, >> we've We've had some really good conversations in the last three days. It's interesting to see people talk about, you know, they come up and they start talking about cool recording and way Explain what we just discussed. Relations open and they can access via Pio, and they start thinking they can see their mind. Figure out how they could apply that their own business. We've always wave always work the Cisco Way Boys work with broad Soft, which they've now acquired, and they now make that part of the business. But you know where that's called Manager. Wait. Have now announced they're doing whether it's calling, you know, we're talking to customers about cool recording through double on whether it's calling now. So if businesses you know, having a plan, Teo moved there from the UN Prem to cloud that Cisco way, make a second unified solution for them and they could make a road map for that with him. So it's a really good conversation we're having here. >> So in the development of the go to market strategy, or so I already have an established Francisco. >> Now where do you have a stress ready? We're day of Ah, we're partners, Cisco. Already we've got over 100 carries who used this go in. Their networks were really connected to them. I'm already recording in capturing content on those networks were pretty tight with this guy for sure, but you look at the enterprise that its president, although cloud yet they're really moving to that. So if they want to have a core recording solution or a solution on for him, and they might want to move to cloud future in the future, we have that in the future. So I'm doing it now is probably maintain the same service right through. >> So can you give us an example, a customer success that is leveraging Debra with Cisco whether you, you, Khun Anonymous eyes it or if you can name it? Great. But I would love to see how it's really working in action to drug business results. >> Yeah, it's going Good question. I'm trying to be the best one to give you. At the moment, I could think of a customer of ours with, you know, in the UK they're spread it costs. I think around 100 locations they're currently recording with double and using transcription to transcribe their calls are looking for patterns across the whole business and the using Cisco for the late telephony on then, looking at that and I've actually found things that just decided to save money, they've been losing some money in certain locations, and they've used the transcription. Seem patents actually implemented changes to actually sell a say that >> Awesome. So in terms of the last three days of Sisqo live, some of the announcements that have come out Cisco has been on this transition here on the hardware company network here, back in the day to now introducing AP eyes across the product portfolio, which he'd been two years ago. They didn't have to this pivot towards a software focus for a company like double born in the cloud. What does that signify to you guys? >> Uh, so you see what a sight it was. >> Yeah, what does that signify to double >> wellit's great for us, and it's really important for us to make sure we're along into that. We've already have always been an A P I first company on, you know, accessing the contents. But it's a challenge may, sometimes for businesses to embrace that way, need to make sure that we're way we're looking at Cisco and understand how they want to use Ap eyes and aligning ourselves on DH. Hopefully push him along because we're doing it for a while, eh? So we released, you know five years ago. It was cloud based, and it's good for everyone. Started talking about a pee eyes and employing them. >> Awesome. Well, James Splint. Pleasure to have you on the Cube this afternoon with stew in me. Thanks for stopping Mind sharing what Debra's doing with Cisco and to really help transform enterprises from any industry. We appreciate your time, all right. And we can't close the queue. But Sisqo live in San Diego without saying this one thing, which we're all going to do together. You ready, guys? On my count. 321 Classy. San Diego for soon. Minuteman II. Lisa. Bart, you've been watching the Cube. Thanks so much for watching. We'll see you next time.