>>Hi, everyone. Welcome to the Cube's presentation of the AWS startup showcase. This is season two, episode four of our ongoing series, where we're talking with exciting partners in the AWS ecosystem. This topic on this episode is cybersecurity detect and protect against threats. I have two guests here with me today from hunters, please. Welcome. Laal Asher Doan, the CMO and Oprah. Geier the VP of product management. Thank you both so much for joining us today. >>Thank you for having us, Lisa, >>Our pleasure. Laal let's go ahead and start with you. Give the audience an overview of hunters. What does it do? When was it founded? What's the vision, all that good stuff. >>So hunters was founded in 20 18 2. Co-founders coming out of unit 8,200 in the Israeli defense force, the founders and people in engineering and R and D are mostly coming from both offensive cybersecurity, as well as defensive threat hunting, advanced operations, or, or being able to see in response to advanced attack and with the knowledge that they came with. They wanted to enable security teams in organizations, not just those that are coming from, you know, military background, but those that actually need to defend day in and day out against the growing cyber attacks that are growing in sophistication in the numbers of attacks. And we all know that every organization nowaday is being targeted, is it run somewhere more sophisticated attacks. So this thing has become a real challenge and we all know those challenges that the industry is facing with talent scarcity, with lack of the knowledge and expertise needing to address this. >>So came in with this mindset of, we wanna bring our expertise into the field, build it into a platform into a tool that will actually serve security teams in organizations around the world to defend against cyber attacks. So born and raised in Tel Aviv became a global company. Recently raised a serious CEO of funding funded by the world's rated VCs from stripes, wild benches, supported by snowflake data breaks and Microsoft M 12 also as strategic partners. And we now have broad variety of customers from all industries around the world, from tech to retail, to eCommerce, to banks that we work closely with. So very exciting times, and we are very excited to share today how we work with AWS customers to support the environments. >>Yeah, we're gonna unpack that. So really solid foundation, the company was built on only a few years ago. Laal was there, why a new approach was there a compelling event? Obviously we've seen dramatic changes in the threat landscape in recent years, ransomware becoming a, when it happens to us, not if, but any sort of compelling event that really led the founders to go, ah, this new approach. We gotta go this direction. >>Absolutely. We've seen a tremendous shift of organizations from cloud adoption to adoption of more security tools, both create a scenario, which the tool sets that are currently being used by security organizations. The security teams are not sufficient anymore. They cannot deal with the plethora of the variety of data. They cannot deal with the scale that is needed. And the security teams are really under a tremendous burden of tweaking tools that they have in their environment without too much of automation with a lot of manual work processes. So we've seen a lot of points where the current technology is not supporting the people and the processes that need to support security operations. And with that offer and his product team kind of set a vision of what a new platform should come to replace and enhance what teams are using these days. >>Excellent. Oprah, that's a perfect segue to bring you into the conversation. Talk about that vision and some of those really key challenges and problems that hunters are solving for organizations across any industry. >>Yeah. So as Lial mentioned, and it was very rightful, the problem with the, with the SIM space, that's the, the space that we're disrupting is the well known secret around is it's a broken space. There's a lot of competitors. There's a lot of vendors out there. It's one of the most mature, presumably mature markets in cybersecurity. But it seems like that every single customer and organization we talk to, they don't really like their existing solution. It doesn't really fit what they need. It's a very painful process and it's painful all across their workflow from the time they ingest the data. Everybody knows if you ever had a SIM solution or a soft platform, just getting the data into your environment can take the most amount of your time. The, the, the lion share of whatever your engineers are working on will go to getting the data into the system. >>And then, then keeping it there. It's this black hole that you have to keep feeding with more and more resources as you go along. It's an endless task with a lot of moving pieces, and it's very, very painful before you even get a single moment of value of security use case from your product. That's a big, painful piece. What you then see is once they set it up, their detection engineering is so far behind the curve because of all the different times of things they need to take care of. It used to be limited attack surface. We all know the attack surface here today is enormous. Especially when you talk about something like AWS, there's new services, new things, all the time, more accounts, more things. It keeps moving a lot and keeping track of that. And having someone that can actually look into a new threat when it's released, look into a new attack service, analyze it, deploying the detections in time, test and tweaked and all those things. >>Most organizations don't, don't even how to start approaching this problem. And, and, and that's a big pain for them. When they finally get to investigating something, they lack the context and the knowledge of how to investigate. They have very limited information coming to them and they go on this hunting chase of not hunting the attackers, but hunting the data, looking for the bits and pieces they're missing to complete the picture. It's like this bad boss that gives you very little instructions or, or guidelines. And then you need to kind of try to figure out what is it that they asked, right? That's the same thing with trying to do triaging with very minimal context. You look at the IP and then you try to figure out, you look at the hash, you look at all these different artifacts and you try to figure out yourself, you have very limited insights. And the worst is when you're under the gun, when there's a new emerging threat, that happens like a log for shell. And now you're under the gun and the entire company's looking at you and saying, are we impacted? What's going on? What should we doing? So from, from start to finish, it's a very painful process that impacts everybody in the security organization. A lot of, a lot of cumbersome work with a lot of frustration >>And it's comp companies in any industry over don't have time. You talked about some of the, the time involved here in the lag, and there isn't time in the very dynamic threat landscape that customers are living in. Let's all question for you is your primary target audience, existing SIM customers, cause over mentioned the disruption of the SIM market. I'm just wanting to understand in terms of who you're targeting, what does that look like? >>Definitely looking for customers that have a SIM and don't like, it don't find that it helps them improve the security posture. We also have organizations that are young emerging, have a lot of data, a lot of tech companies that have grown in the last 10, 15 years, or even five years, we have snowflake as a customer. They're booming. They have so much data that going the direction of traditional tools to aggregate the logs, cross correlate them doesn't make any sense with the scale that they need. They need the cloud based approach, SaaS approach that is capable of taking care of the environment. So we both cater to those organizations that we're shifting from on-prem to cloud and need visibility into those two environments and into those cloud natives wanted the cloud don't want to even think of a traditional SIM. >>You mentioned snowflake. We were just at snowflake summit a couple of months ago. I think that was and tremendous company that massive growth, massive growth in data across the board though. So I'm curious, Oprah, if we go back to you, we can dig into some of these data challenges. Obviously data volume and variety is only gonna continue to grow and proliferate and expand data in silos is still a problem. What are some of those main data challenges that hunters helps customers to just eliminate? >>Definitely. So the data challenge starts with getting the right data in the fact that you have so many different products across so many different environments, and you need to try to get them in a, in some location to try to use them for running your queries, your rules, your, your correlation. It's a big prompt. There's no unified standard for anyone. Even if there was, you have a lot of legacy things on premises, as well as your AWS environment, you need to combine all these. You can keep things only OnPrem you can own. Mostly a lot of most organizations are still in hybrid mode. They have they're shifting most of the things to AWS. You still have a lot of things OnPrem that they're gonna shift in the next 3, 4, 5 years. So that hybrid approach is definitely a problem for gathering the data. And when they gather the data, a lot of the times their existing solutions are very cross prohibitive and scale prohibitive from pushing all the data and essential location. >>So they have these data silos. They'll put some of it there. Some of it here, some of them different location, hot storage called storage, long term storage. They don't really, they end up not knowing really where the data is, especially when they need it. The most becomes a huge problem for them. Now with analytics, it's very hard to know upfront what data I'll need, not tomorrow, but maybe in three months to look back and query making these decisions very hard. Changing them later is even harder. Keeping track of all these moving pieces. You know, you have a device, you have some vendor sending you some logs. They changed their APIs. Who's in charge of, of fixing it. Who's in charge of changing your schema. You move from one EDR vendor to the other. How are you making sure that you keep the same level of protection? All these data challenges are very problematic for most customers. The most important thing is to be able to gather as much data as possible, putting in a centralized location and having good monitoring in a continuous flow of, I know what data I'm getting in. I know how much I'm using, and I'm making sure that it's working and flowing. It's going to a central life central place where I can use it at any time that I want. >>We've seen. So sorry. Yes, please. We wanted to add on that. We've seen too much compromise on data that because of prohibitive costs, structure of tools, or because of, in inability to manage the scale teams are compromising or making choices and that paying a price of the latency of being able to then go search. If an incident happened, if you are impacted by something, it all means money and time at the end of the day, when you actually need to answer yourself, am I breached or not? We wanna break out from this compromise. We think that data is something that should not be compromised. It's a commodity today. Everything should be retained, kept and used as appropriately without the team needing to ration what they're gonna use versus what they're not gonna use. >>Correct. That's >>A great point. Go ahead. >>Yeah. And we've seen customers either having entire teams dedicated to just doing this and, or leveraging products and companies that actually build a business around helping you filter the data that you need to put in different data silos, which to me is, is shows how much problem pain and how much this space is broken with what it provides with customers that you have these makeshift solutions to go around the problem instead of facing it head on and saying, okay, let's, let's build something that you're put all your data as much as you want, not have to compromise insecurity. >>You guys both bring up such a great point where data and security is concerned. No business can afford to compromise. Usually compromise is a good thing, but in that case, it's really not companies can't afford that. We know with the, with the threat landscape, the risk, all of the incentives for bad actors that companies need to ensure that they're doing the right things in Aly manner. LA I'm curious, you mentioned the target markets that you're going after. Where are the customer conversations? Is this C conversation from a datasecurity perspective? I would, this is more than the, the CSO. >>It's a CSO conversation, as well as we, we talk on a daily basis with those that lead security operations, head of socks. Those that actually see how the analyst are being overworked are tired, have so many false positives that they need to deal with noise day in, day out, becoming enslaved with the tools that they need to work on and, and tweak. So we have seen that the ones that are most enlightened by a solution like hunters are actually the ones that have to stop reporting to them. They know the daily pain and how much the process is broken. And this is probably one of we, we all talk about, you know, job satisfaction or dissatisfaction, the greatest, the great resignation people are living. This is the real problem in security. And the, so is one of these places that we see this alert, fatigue, people are struggling. It's a stressful work. And if there is anything that we can do to offload the work that is less appealing and have them work on what they sign up for, which is dealing with real threat, solving them, instead of dealing with false positives, this is where we can actually help. >>Can you add a little bit on that? Laal and you mentioned the cybersecurity skills gap, which is massive. We talk about that a lot because it's a huge problem. How is hunters a facilitator of companies that might be experiencing that? >>Absolutely. So we come with approach of, we call it the 80 20 of detection and response. Basically there are about 80% probably. Whoa, it's actually something like 95% of the threats are shared across all organizations in the world. Also 80 to 90% of the environments are similar. People are using similar tools. They're on similar cloud services. We think that everything that goes around detection of threats around those common attacks, scenarios in common attack landscape should come out of the box from a vendor like hunters. So we automate, we write the rules, we cross correlate. We provide those services out of the box. Once you sign to use our solution, your data flows in, and we basically do the processing and the analysis of all the data so that your team can actually focus on the 20% or the, you know, the 5% that are very unique to your organization. >>If you are developing a specific app and you have the knowledge of about the dev SecOps that needs to take place to defend it. Great. Have your team focus on that? If you are a specific actor in a specific space and specific threats that are unique to you, you build your own detections into our tool. But the whole idea that we have, the knowledge, we see attacks across industries and across industries, we have the researchers and the capabilities to be on top of those things. So your team doesn't need to do it on a daily basis because new attacks come almost on a daily basis. Now we read them in the news, we see them. So we do it. So your team doesn't have to, >>And nobody wants to be that next headline where a breach is concerned. I'll close this out here with outcomes. I noticed some big stats on your website. I always gravitate towards that. What are some of the key outcomes that hunters customers are achieving and then specifically AWS customers? >>Absolutely. Well, we already talked a lot about data and being able to ingest it. So we give our customers the predictability, the ability to ingest the data, knowing what the cost is going to be in a very simple cost model. So basically you can ingest everything that you have across all it tools that you have in your environment. And that helped companies reduce up to 75% of the data cost. We we've seen with large customer how much it change when they moved from traditional Sims to using hunters specifically, AWS customers can actually use the AWS credits to buy hunters. If they're interested, just go to AWS marketplace, search for hunters and come to a website. You can use your credits for that. I think we talked also about the security burden. The time spent on writing rules plus correlating incidents. We have seen sometimes a change in, instead of investigating an incident for two days, it is being cut for 20 minutes because we give them the exact story of the entire attack. What are the involved assets? What are the users that are involved, that they can just go see what's happening and then immediately go and remediate it. So big shift in meantime, to detect meantime, to respond. And I'm sure often has a more kind of insights that he's seen with some of our customers around that. >>Yeah. So, so some, some great examples recently there. So there's two things that I've, I've been chatting to customers about. One thing they really get a benefit of is we talked, you talked about the, the, the prong with talent and where that really matters the most is that under the gun mode, we have a service that is, we see it as, as the, the natural progression of the service that we provide called team axon. What team axon does for you is when you are under the gun, when something like log for shell happens, and everybody's looking at you, and time is ticking. Instead of trying to figure out on yourself, team axon will come in, figure out the, the threat will devise a report for all the customers, run queries on your behalf, on your data and give it to you. Within 24 hours, you'll have something to show your CEO or your executive team, your board, even this is where we got impacted or not impacted. >>This is what we did. Here's the mitigation thing. Step that we need to take from world class experts that you might not get access to for every single attack out there that really helps customers kind of feel like they they're, they're safe. There's someone there to help them. There's a big broader there. I call it sometimes the bad signal when we need the most. The other thing is on the day to day, a lot of a lot of solution will, will, will kind of talk about out of the box security. Now, the problem with out of the box security is keeping an up to date. That's what a lot of people miss. You have to think that you installed a year ago, but security doesn't stay put, you need to keep updating it. And you need to keep that updated pretty, pretty frequently to, to stay ahead of the curve. >>If you, if you're behind couple of months on your security updates, you know, what happens, same thing with your, your stock platform or your SIM rule base. What the reason that customers don't update is because if they usually do, then it might blow up the amount of alerts they're getting, cuz they need to tweak them with the approach that we take, that we tested on our customer's data transparently for them and make sure to release them without false positives. We're just allowing them to push the updates transparently directly to their account. They don't need to do anything. And one customer, one of our biggest accounts, they have dozens of subsidiaries and multiple songs. And, and one of the largest eCommerce companies in the world and the person running security. He said, if I had to do what hunters gives me out of the box myself, I have to hire 20 people and put them to work eight for 18 months for what you give me out of the box. So for me, it's a first, that's huge, kinda what we give customers and the kind of challenges that we're able to solve for them. >>Big challenges laal and over, thank you so much for joining us on the cube today. As part of this AWS startup showcase, talking about what hunters does, why the vision and the value in it for customers, we appreciate your time and your insights. Thank you so much for having us, my pleasure for my guests. I'm Lisa Martin. Thank you for watching this episode of the AWS startup showcase. We'll see us in.

(upbeat music) >> Hi, everyone. Welcome to theCUBE's presentation of the AWS Startup Showcase. This is season two, episode four of our ongoing series, where we're talking with exciting partners in the AWS ecosystem. This topic on this episode is cybersecurity. Detect and protect against threats. I have two guests here with me today from Hunters. Please welcome Lital Asher-Dotan, the CMO. And Ofer Gayer, the VP of product management. Thank you both so much for joining us today. >> Thank you for having us, Lisa. >> Our pleasure. Lital, let's go ahead and start with you. Give the audience an overview of Hunters. What does it do, when was it founded, what's the vision? All that good stuff. >> So Hunters was founded in 2018. Two co-founders coming out of Unit 8200 in the Israeli Defense Force. The founders and our people in engineering and R&D are mostly coming from both offensive cybersecurity as well as defensive threat hunting, advanced operations, or being able to see and response to advance attack. And with the knowledge that they came with, they wanted to enable security teams in organizations, not just those that are coming from, you know, military background but those that actually need to defend day in and day out against the growing cyber-attacks that are growing in sophistication, in the numbers of attacks. And we all know that every organization nowaday is being targeted, is it ransomware, more sophisticated attacks. So this thing has become a real challenge. And we all know those challenges that the industry is facing with talent scarcity, with lack of the knowledge and expertise needed to address this. So came in with this mindset of we want to bring our expertise into the field, build it into a platform, into a tool that will actually serve security teams in organizations around the world to defend against cyber attacks. So born and raised in Tel Aviv, became a global company. Recently raised a serious CO funding. Funded by the world's greatest VCs, from Stripes, Wild Ventures, supported by Snowflake data breaks and Microsoft M12, also as strategic partners. And we now have broad variety of customers from all industries around the world, from tech to retail to e-commerce to banks that we work closely with. So very exciting times. And we're very excited to share today how we work with AWS customers to support the environments. >> Yeah, we're going to unpack that. So really solid foundation the company was built on, only a few years ago. Lital was there, why a new approach? Was there a compelling event? Obviously, we've seen dramatic changes in the threat landscape in recent years. Ransomware becoming a, when it happens to us, not if. But any sort of compelling event that really led the founders to go, "Ah! This new approach, we got to go this direction." >> Absolutely. We've seen a tremendous shift of organizations from cloud adoption to adoption of more security tools. Both create a scenario which the toolsets that are currently being used by security organizations, the security teams are not efficient anymore. They cannot deal with the plethora of a variety of data. They cannot deal with the scale that is needed. And the security teams are really under a tremendous burden of tweaking tools that they have in their environment without too much of automation, with a lot of manual work processes. So we've seen a lot of points where the current technology is not supporting the people and the processes that need to support security operations. And with that, Ofer, and his product team kind of set a vision of what a new platform should come to replace and enhance what teams are using these days. >> Excellent. Ofer, that's a perfect segue to bring you into the conversation. Talk about that vision and some of those really key challenges and problems that Hunters is solving for organizations across any industry. >> Yeah. So as Lital mentioned, it was very rightful. The problem with the SIM space, that the space that we're disrupting is the well-known secret around is it's a broken space. There's a lot of competitors. There's a lot of vendors out there. It's one of the most mature, presumably mature markets in cybersecurity. But it seems like that every single customer and organization we talk to, they don't really like their existing solution. It doesn't really fit what they need. It's a very painful process and it's painful all across their workflow from the time they ingest the data. Everybody knows if you ever had a SIM solution or a SOC platform, just getting the data into your environment can take the most amount of your time, the lion's share of whatever your engineers are working on will go to getting the data into the system, and then keeping it there. It's this black hole that you have to keep feeding with more and more resources as you go along. It's an endless task with a lot of moving pieces, and it's very very painful before you even get a single moment of value of security use case from your product. That's a big, painful piece. What you then see is, once they set it up, their detection engineering is so far behind the curve because of all the different times of things they need to take care of. It used to be a limited attack surface. We all know the attack surface here today is enormous, especially when you talk about something like AWS, there's new services, new things all the time, more accounts, more things. It keeps moving a lot, and keeping track of that and having someone that can actually look into a new threat when it's released, look into a new attack surface, analyze it, deploying the detections in time, test and tweak, and all those things. Most organizations don't even how to start approaching this problem, and that's a big pain for them. When they finally get to investigating something, there lacks the context and the knowledge of how to investigate. They have very limited information coming to them and they go on this hunting chase of not hunting the attackers but hunting the data, looking for the bits and pieces they're missing to complete the picture. It's like this bad boss that gives you very little instructions or guidelines, and then you need to kind of try to figure out what is it that they asked, right? That's the same thing with trying to do triaging with very minimal context. You look at the IP and then you try to figure out, you look at the Hash, you look at all these different artifacts and you try to figure out yourself. You have very limited insights. And the worst is when you're under the gun, when there's a new emerging threat that happens like a Log4Shell, and now you're under the gun and the entire company's looking at you and saying, "Are we impacted? What's going on? What should we doing?" So from start to finish, it's a very painful process that impacts everybody in the security organization. A lot of cumbersome work with a lot of frustration. >> And it's companies in any industry, Ofer, don't have time. You talked about some of the time involved here in the lag. And there isn't time in the very dynamic threat landscape that customers are living in. Lital, question for you, is your primary target audience existing SIM customers? 'Cause Ofer mentioned the disruption of the SIM market. I'm just wanting to understand in terms of who you're targeting, what does that look like? >> Definitely looking for customers that have a SIM and don't like it, don't find that it helps them improve the security posture. We also have organizations that are young, emerging, have a lot of data, a lot of tech companies that have grown in the last 10, 15 years, or even five years. With Snowflake as a customer, they're booming. They have so much data that going the direction of traditional tools to aggregate the logs, cross-correlate them doesn't make any sense with the scale that they need. They need the cloud-based approach, SaaS approach that is capable of taking care of the environment. So we both cater to those organizations that we're shifting from on-prem to cloud and need visibility into those two environments and into those cloud natives. Born to the cloud don't want to even think of a traditional SIM. >> You mentioned Snowflake. We were just at Snowflake Summit a couple of months ago, I think that was. And tremendous company that massive growth, massive growth in data across the board though. So I'm curious, Ofer, if we go back to you, if we can dig into some of these data challenges. Obviously, data volume and variety, it's only going to continue to grow and proliferate and expand. Data in silos is still a problem. What are some of those main data challenges that Hunters helps customers to just eliminate? >> Definitely. So the data challenge starts with getting the right data in. The fact that you have so many different products across so many different environments and you need to try to get them in some location to try to use them for running your queries, your rules, your correlation. It's a big prompt. There's no unified standard for anyone, even if there was, you would have a lot of legacy things on-premises, as well as your AWS environment. You need to combine all these. You can keep things only on-prem. You can own... Mostly a lot of, most organizations are still in hybrid mode. They have, they're shifting most of their things to AWS. You still have a lot of things on-prem that they're going to shift in the next 3, 4, 5 years. So that hybrid approach is definitely a problem for gathering the data. And when they gather the data, a lot of the times their existing solutions are very cost prohibitive and scale prohibitive from pushing all the data in essential location. So they have these data silos. They'll put some of it there, some of it here, some of that in a different location, hot storage, cold storage, long-term storage. They don't really, they end up not knowing really where the data is especially when they need it the most becomes a huge problem for them. Now with analytics, it's very hard to know upfront what data I'll need not tomorrow, but maybe in three months to look back and query. Making these decisions is very hard. Changing them later is even harder. Keeping track of all these moving pieces. You know, you have a device, you have some vendor sending you some logs, they changed their APIs. Who's in charge of fixing it? Who's in charge of changing your schema? You move from one EDR vendor to the other. How are you making sure that you keep the same level of protection? All these data challenges are very problematic for most customers. The most important thing is to be able to gather as much data as possible, putting it in a centralized location, and having good monitoring in a continuous flow of, I know what data I'm getting in. I know how much I'm using, and I'm making sure that it's working and flowing. It's going to a central place where I can use it at any time that I want. >> We've seen, if I can add- >> So, Lital- >> Sorry. >> Yes, please. >> You wanted to add on that? We've seen too much compromise on data that because of prohibitive costs, structure of tools, or because of inability to manage the scale, teams are compromising or making choices and are paying a price of the latency of being able to then go search if an incident happened, that if you are impacted by something. It all means money and time at the end of the day when you actually need to answer yourself, am I breached or not? We want to break out from this compromise. We think that data is something that should not be compromised. It's a commodity today. Everything should be retained, kept, and used as appropriately without the team needing to ration what they're going to use versus what they're not going to use. >> Correct (faintly speaking). >> That's a great point. >> Go ahead. >> Yeah. And we've seen customers either having entire teams dedicated to just doing this and, or leveraging products and companies that actually build a business around helping you filter the data that you need to put in different data silos, which to me is, shows how much problem, pain, and how much this space is broken with what it provides with customers that you have these makeshift solutions to go around the problem instead of facing it head on and saying, "Okay, let's build something that you're put all your data as much as you want, not have to compromise on security." >> You both bring up such a great point where data and security is concerned. No business can afford to compromise. Usually compromise is a good thing, but in that case, it's really not. Companies can't afford that. We know with the threat landscape, the risk, all of the incentives for bad actors that companies need to ensure that they're doing the right things in a timely manner. Lital, I'm curious, you mentioned the target markets that you're going after. Where were customer conversations? Is this a C-suite conversation from a data security perspective? I would this is more than the CISO. >> It's a CISO conversation, as well as we talk on a daily basis with those that lead security operations, head of SOCs. Those that actually see how the analyst are being overworked, are tired, have so many false positives that they need to deal with, noise day in, day out, becoming enslaved with the tools that they need to work on and tweak. So we have seen that the ones that are most enlightened by a solution like Hunters are actually the ones that have the SOC reporting to them. They know the daily pain and how much the process is broken. And this is probably one of the... We all talk about, you know, job satisfaction or dissatisfaction, the greatest, the great resignation, people are living. This is the real problem in security. And the SOC is one of these places that we see this alert, fatigue, people are struggling. It's a stressful work. And if there is anything that we can do to offload the work that is less appealing and have them work on what they sign up for, which is dealing with real threat, solving them, instead of dealing with false positives. This is where we can actually help. >> Can you add a little bit on that, Lital? And you mentioned the cybersecurity skills gap, which is massive. We talked about that a lot because it's a huge problem. How is Hunters a facilitator of companies that might be experiencing that? >> Absolutely. So we come with approach of, we call it the 80/20 of detection and response. Basically, there are about 80%, probably more, it's actually something like 95% of the threats are shared across all organizations in the world. Also, 80 to 90% of the environments are similar. People are using similar tools. They're on similar cloud services. We think that everything that goes around detection of threats, around those common attacks, scenarios in common attack landscape should come out of the box from the vendor like Hunters. So we automate, we write the rules, we cross-correlate. We provide those services out of the box once you sign in to use our solution. Your data flows in and we basically do the processing and the analysis of all the data, so that your team can actually focus on the 20%, or the 15, or the 5% that are very unique to your organization. If you are developing a specific app and you have the knowledge about the DevSecOps that needs to take place to defend it. Great, have your team focus on that. If you are a specific actor in a specific space and specific threats that are unique to you, you build your own detections into our tool. But the whole idea that we have the knowledge, we see attacks across industries and across industries we have the researchers and the capabilities to be on top of those things, so your team doesn't need to do it on a daily basis because new attacks come almost on a daily basis. Now, we read them in the news, we see them. So we do it, so your team doesn't have to. >> And nobody wants to be that next headline where a breach is concerned. Lital, close this out here with outcomes. I noticed some big stats on your website. I always gravitate towards that. What are some of the key outcomes that Hunters customers are achieving and then specifically AWS customers? >> Absolutely. Well, we already talked a lot about data and being able to ingest it. So we give our customers the predictability, the ability to ingest the data knowing what the cost is going to be in a very simple cost model. So basically you can ingest everything that you have across all IT tools that you have in your environment. And that helped companies reduce up to 75% of the data cost. We've seen with large customer, how much it change when they moved from traditional SIMs to using Hunters. Specifically, AWS customers can actually use the AWS Credits to buy Hunters if they're interested. Just go to AWS Marketplace, search for Hunters and come to a website, you can use your credits for that. I think we talked also about the security burden, the time spent on writing rules plus correlating incidents. We have seen sometimes a change in, instead of investigating an incident for two days, it is being cut for 20 minutes because we give them the exact story of the entire attack. What are the involved assets? What are the users that are involved, that they can just go see what's happening and then immediately go and remediate it. So big shift in meantime to detect meantime to respond. And I'm sure Ofer has a more kind of insights that he's seen with some of our customers around that. >> Yeah. So some great examples recently there. So there's two things that I've been chatting to customers about. One thing they really get a benefit of is we talked about the problem with talent. And where that really matters the most is that under the gun mode, we have a service that is, we see it as the natural progression of the service that we provide called Team Axon. What Team Axon does for you is when you're under the gun, when something like Log4Shell happens and everybody's looking at you, and time is ticking, instead of trying to figure out on yourself, Team Axon will come in, figure out the threat, will devise a report for all the customers, run queries on your behalf on your data, and give it to you within 24 hours. You'll have something to show your CEO or your executive team, your board even, this is where we got impacted or not impacted. This is what we did. Here's the mitigation thing, step that we need to take from world-class experts that you might not get access to for every single attack out there. That really helps customers kind of feel like they're safe. There's someone there to help them. There's a big brother there. I call it sometimes the Bat-Signal when we need it the most. The other thing is on the day-to-day, a lot of solution, we'll kind of talk about out-of-the-box security. Now, the problem with out-of-the-box security is keeping it up to date, that's what a lot of people miss. You have to think that you installed a year ago, but security doesn't stay put, you need to keep updating it. And you need to keep the updated pretty pretty frequently to stay ahead of the curve. If you're behind couple of months on your security updates, you know what happens. Same thing with your SOC platform on your SIM rule base. The reason that customers don't update is because if they usually do, then it might blow up the amount of alerts they're getting 'cause they need to tweak them. With the approach that we take that we tested on our customer's data transparently for them, and make sure to release them without false positives. We're just allowing them to push the updates transparently directly to their account. They don't need to do anything. And one customer, one of our biggest accounts, they have dozens of subsidiaries and multiple SOCs and one of the largest e-commerce companies in the world. And the person running security, he said, "If I had to do what Hunters gives me out of the box myself, I have to hire 20 people and put them to work for 18 months for what you give me out of the box." So for me, it's a very- >> That's huge. >> What we give customers and the kind of challenges that we're able to solve for them. >> Big challenges. Lital and Ofer, thank you so much for joining us on theCUBE today as part of this AWS Startup Showcase, talking about what Hunters does, why the vision and the value in it for customers. We appreciate your time and your insights. >> Thank you so much. >> For having us. >> My pleasure. For my guests, I'm Lisa Martin. Thank you for watching this episode of the AWS Startup Showcase. We'll see you soon. (cheerful music)

from around the globe it's the cube with digital coverage of Red Hat summit 2020 brought to you by Red Hat last year in 2019 IBM made the biggest M&A move of the year with a 34 billion dollar acquisition of red hat it positioned IBM for the next decade after what was a very tumultuous tenure by CEO Ginni Rometty who had to shrink in order to grow unfortunately she didn't have enough time to do the grille part that has now gone toward Arvind Krishna the new CEO of IBM this is Dave Volante and I'm here with Stu minimun and this is our Red Hat keynote analysis is our 7th year doing the Red Hat summit and we're very excited to be here this is our first year doing Stu the Red Hat summit post IVM acquisition we've also got IBM think next week so what we want to do for you today is review what's going on at the Red Hat summits do you've been wall-to-wall with the interviews we're gonna break down the announcements IBM had just announced its quarter so we get some glimpse as to what's happening in the business and then we're gonna talk about going forward what the prognosis is for both IBM and Red Hat well and Dave of course our audience understands there's a reason why we're sitting farther apart than normal in our studio and you know why we're not in San Francisco where the show is supposed to be this year last year it's in Boston Red Hat summit goes coast-to-coast every year it's our seventh year doing the show first year doing it all digital of course our community is always online but you know real focus you know we're gonna talk about Dave you know you listen to the keynote speeches it's not the as we sit in our preview it's not the hoopla we had a preview with pork or mayor ahead of the event where they're not making big announcements most of the product pieces we're all out front it's open source anyway we know when it's coming for the most part some big partnership news of course strong customer momentum but a different tenor and the customers that Red Hat's lined up for me their interview all talking you know essential services like medical your your energy services your communication services so you know real focus I think Dave both IBM and right making sure that they are setting the appropriate tone in these challenging times yeah I mean everybody who we talked to says look at the employees and safety comes first once we get them working from home and we know that they're safe and healthy we want to get productive and so you've seen as we've reported that that shift to the work from home infrastructure and investments in that and so now it's all about how do we get closer to clients how do we stay close to clients and be there for them and I actually have you know business going forward you know the good news for IBM is it's got strong cash flow it's got a strong balance sheet despite you know the acquisition I mean it's just you know raise some more you know low low cost debt which you know gives them some dry powder going forward so I think IBM is gonna be fine it's just there's a lot of uncertainty but let's go back to your takeaways from the Red Hat Summit you've done you know dozens of interviews you got a good take on the company what are you top three takeaways - yeah so first of all Dave you know the focus everybody has is you know what does Red Hat do for the cloud story for IBM OpenShift especially is absolutely a highlight over 2,000 customers now from some really large ones you know last year I interviewed you know Delta you've got you know forward and Verizon up on stage for the keynote strong partnership with Microsoft talking about what they're doing so OpenShift has really strong momentum if you talk about you know where is the leadership in this whole kubernetes space Red Hat absolutely needs to be in that discussion not only are they you know other than Google the top contributor really there but from a customer standpoint the experience what they've built there but what I really liked from Red Hat standpoint is it's not just an infrastructure discussion it's not OPM's and containers and there's things we want to talk about about VMs and containers and even server lists from Red Hat standpoint but Red Hat at its core what it is it they started out as an operating system company rel Red Hat Enterprise Linux what's the tie between the OS and the application oh my god they've got decades of experience how do you build applications everything from how they're modernizing Java with a project called Korkis through how their really helping customers through this digital transformation I hear a similar message from Red Hat and their customers that I hear from Satya Nadella at Microsoft is we're building lots of applications we need to modernize what they're doing in Red Hat well positioned across the stack to not only be the platform for it but to help all of the pieces to help me modernize my applications build new ones modernize some of the existing ones so OpenShift a big piece of it you know automation has been a critical thing for a while we did the cube last year at ansible fest for the first time from Red Hat took that acquisition has helped accelerate that community in growth and they're really Dave pulling all the pieces together so it's what you hear from Stephanie shirasu ironically enough came over from IBM to run that business inside a Red Hat well you know now she's running it inside Red Hat and there's places that this product proliferate into the IBM portfolio next week when we get where it I didn't think I'm sure we'll hear a lot about IBM cloud packs and look at what's underneath IBM cloud packs there's open shift there's rel all those pieces so you know I know one of the things we want to talk about Davis you know what does that dynamic of Red Hat and IBM mean so you know open shift automation the full integration both of the Red Hat portfolio and how it ties in with IBM would be my top three well red hat is now IBM I mean it's a clearly part of the company it's there's a company strategy going forward the CEO Arvind Krishna is the architect of the Red Hat acquisition and so you know that it's all in on Red Hat Dave I mean just the nuance there of course is the the thing you hear over and over from the Red Hatters is Red Hat remains Red Hat that cultural shift is something I'd love to discuss because you know Jim Whitehurst now he's no longer a Red Hat employee he's an IBM employee so you've got Red Hat employees IBM employees they are keeping that you know separation wall but obviously there's flowing in technology and come on so come on in tech you look at it's not even close to what VMware is VMware is a separate public company has separate reporting Red Hat doesn't I mean yes I hear you yo you got the Red Hat culture and that's good but it's a far cry from you know a separate entity with full transparency the financials and and so I I hear you but I'm not fully buying it but let's let's get into it let's take a look at at the quarter because that I think will give us an indication as to how much we actually can understand about RedHat and and again my belief is it's really about IBM and RedHat together I think that is their opportunity so Alex if you wouldn't mind pulling up the first slide these are highlights from IBM's q1 and you know we won't spend much time on the the the IBM side of the business although we wanted to bring some of that in but hit the key here as you see red hat at 20% revenue growth so still solid revenue growth you know maybe a little less robust than it was you know sequentially last quarter but still very very strong and that really is IBM's opportunity here 2,200 clients using red hat and an IBM container platforms the key here is when Ginni Rometty announced this acquisition along with Arvind Krishna and Jim Whitehurst she said this is going to be this is going to be cash flow free cash flow accretive in year one they've already achieved that they said it's gonna be EPS accretive by year two they are well on their way to achieving that why we talked about this do it's because iBM has a huge services organization that it can plug open shift right into and begin to modernize applications that are out there I think they cited on the call that they had a hundred ongoing projects and that is driving immediate revenue and allows IBM to from a financial standpoint to get an immediate return so the numbers are pretty solid yeah absolutely Dave and you know talking about that there is a little bit of the blurring a line between the companies one of the product pieces that came out at the show is IBM has had for a couple of years think you know MCM multi cloud management there was announced that there were actually some of the personnel and some of the products from IBM has cut have come into Retta of course Red Hat doing what they always do they're making it open source and they're it's advanced cluster management really from my viewpoint this is an answer to what we've seen in the kubernetes community for the last year there is not one kubernetes distribution to rule them all I'm going to use what my platforms have and therefore how do I manage across my various cloud environments so Red Hat for years is OpenShift lives everywhere it sits on top of VMware virtualization environments it's on top of AWS Azure in Google or it just lives in your Linux farms but ACM now is how do I manage my kubernetes environment of course you know super optimized to work with OpenShift and the roadmap as to how it can manage with Azure kubernetes and some of the other environments so you know you now have some former IBM RS that are there and as you said Dave some good acceleration in the growth from the Red Hat numbers we'd seen like right around the time that the acquisition happened Red Hat had a little bit of a down quarter so you know absolutely the services and the the scale that IBM can bring should help to bring new logos of course right now Dave with the current global situation it's a little bit tough to go and be going after new business yeah and we'll talk about that a little bit but but I want to come back to sort of when I was pressing you before on the trip the true independence of Red Hat by the way I don't think that's necessarily a wrong thing I'll give an example look at Dell right now why is Dell relevant and cloud well okay but if Dell goes to market says we're relevant in cloud because of VMware well then why am I talking to you why don't I talk to VMware and so so my point is that that in some regards you know having that integration is there is a real advantage no you know you were that you know EMC and the time when they were sort of flip-flopping back and forth between integrated and not and separate and not it's obviously worked out for them but it's not necessarily clear-cut and I would say in the case of IBM I think it's the right move why is that every Krista talked about three enduring platforms that IBM has developed one is mainframe that's you know gonna here to stay the second was middleware and the third is services and he's saying that hybrid cloud is now the fourth and during platform that they want to build well how do they gonna build that what are they gonna build that on they're gonna build that an open shift they they're there other challenges to kind of retool their entire middleware portfolio around OpenShift not unlike what Oracle did with with Fusion when it when it bought Sun part of the reason - pod Sun was for Java so these are these are key levers not necessarily in and of themselves you know huge revenue drivers but they lead to awesome revenue opportunities so that's why I actually think it's the right move that what IBM is doing keep the Red Hat to the brand and culture but integrate as fast as possible to get cash flow or creative we've achieved that and get EPS accretive that to me makes a lot of sense yeah Dave I've heard you talk often you know if you're not a leader in a position or you know here John Chambers from Cisco when he was running it you know if I'm not number one or number two why am I in it how many places did IBM have a leadership position Red Hat's a really interesting company because they have a leadership position in Linux obviously they have a leadership position now in kubernetes Red Hat culturally of course isn't one to jump up and down and talk about you know how they're number one in all of these spaces because it's about open source it's about community and you know that does require a little bit of a cultural shift as IBM works with them but interesting times and yeah Red Hat is quietly an important piece of the ecosystem let me let me bring in some meteor data Alex if you pull up that that's that second slide well and I've shown this before in braking analysis and what this slide shows in the vertical axis shows net score net score is a measure of spending momentum spending velocity the the horizontal axis is is is called market share it's really not market share it's it's really a measure of pervasiveness the the mentions in the data set we're talking about 899 responses here out of over 1200 in the April survey and this is a multi cloud landscape so what I did here Stu I pulled on containers container platforms of container management and cloud and we positioned the companies on this sort of XY axis and you can see here you obviously have in the upper right you've got Azure in AWS why do I include AWS and the multi cloud landscape you answered that question before but yesterday because Dave even though Amazon might not allow you to even use the word multi cloud you can't have a discussion of multi cloud without having Amazon in that discussion and they've shifted on hybrid expect them to adjust their position on multi-cloud in the future yeah now coming back to this this this data you see kubernetes is on the kubernetes I know is another company but ETR actually tracks kubernetes you can see how hot it is in terms of its net score and spending momentum yeah I mean Dave do you know the thing the the obvious thing to look at there is if you see how strong kubernetes is if IBM plus red hat can keep that leadership in kubernetes they should do much better in that space than they would have on with just their products alone and that's really the lead of this chart that really cuts to the chase do is you see you see red Red Hat openshift has really strong spending momentum although I will say if you back up back up to say April July October 18 19 it actually was a little higher so it's been pushed down remember this is the April survey that what's ran from mid-march to mid April so we're talking right in the middle of the pandemic okay so everybody's down but nonetheless you can see the opportunity is for IBM and Red Hat to kind of meet in the middle leverage IBM's massive install base in its in its services presence in its market presence its pervasiveness so AKA market share in this rubric and then use Red Hat's momentum and kind of meet in the middle and that's the kind of point that we have here with IBM's opportunity and that really is why IBM is a leader in at least a favorite in my view in multi cloud well Dave if you'd look two years ago and you said what was the competitive landscape Red Hat was an early leader in the kubernetes you know multi-cloud discussion today if you ask everybody well who's doing great and kubernetes you have to talk about all the different options that amazon has Amazon still has their own container management with ACS of course IKS is doing strong and well and Amazon whatever they do they we know they're going to be competitive Microsoft's there but it's not all about competition in this space Dave because you know we see Red Hat partnering across these environments they do have a partnership with AWS they do have you know partnership with you know Microsoft up on stage there so where it was really interesting Dave you know one of the things I was coming into this show looking is what is Red Hat's answer to what VMware is really starting to do in this space so vSphere 7 rolled out and that is the ga of project Pacific so taking virtualization in containers and putting them together Red Hat of course has had virtualization for a long time with KVM they have a different answer of how they're doing openshift virtualization and it rather than saying here's my virtual environment and i can also do kubernetes on it they're saying containers are the future and where you want to go and we can bring your VMs into containers really shift them the way you have really kind of a lift and shift but then modernize them Dave customers are good you know you want to meet customers where they are you want to help them move forward virtualization in general has been a you don't want to touch your applications you want to just you know let it ride forever but the real the real driver for companies today is I've got to build new apps I need to modernize on my environment and you know Red Hat is positioning and you know I like what I'm hearing from them I like what I'm hearing from my dad's customers on how they're helping take both the physical the virtual the containers in the cloud and bring them all into this modern era yeah and and you know IBM made an early bet on on kubernetes and obviously around Red Hat you could see actually on that earlier slide we showed you IBM we didn't really talk about it they said they had 23% growth in cloud which is that they're a twenty two billion dollar business for IBM you're smiling yeah look good for IBM they're gonna redefine cloud you know let AWS you know kick and scream they're gonna say hey here's how we define cloud we include our own pram we include Cano portions of our consulting business I mean I honestly have no idea what's in the 22 billion and how if they're growing 22 billion at 23% wow that's pretty awesome I'm not sure I think they're kind of mixing apples and oranges there but it makes for a good slide yeah you would say wait shouldn't that be four billion you added he only added two or three billion you know numbers can tell a story but you can also manipulate but the point is the point is I've always said this near term the to get you know return on this deal it's about plugging OpenShift into services and modernizing applications long term it's about maintaining IBM and red-hats relevance in the hybrid cloud world which is I don't know how big it is it's a probably a trillion-dollar opportunity that really is critical from a strategy standpoint do I want to ask you about the announcements what about any announcements that you saw coming from Red Hat are relevant what do we need to know there yeah so you know one of the bigger ones we already talked about that you know multi cloud manager what Red Hat has the advanced cluster management or ACM absolutely is an era an area we should look VMware Tong's ooh Azure Ark Google anthos and now ACM from Red Hat in partnership with IBM is an area still really early Dave I talked to some of the executives in the space and say you know are we going to learn from the mistakes of multi vendor management Dave you know you think about the CA and BMC you know exactly of the past will we have learned for those is this the right way to do it it is early but Red Hat obviously has a position here and they're doing it um did hear plenty about how Red Hat is plugging into all the IBM environments Dave Z power you know the cloud solutions and of course you know IBM solutions across the board my point of getting a little blue wash but hey it's got to happen I think that's a smart move right you know we talked about you know really modernizing the applications in the environments I talked a bit about the virtualization piece the other one if you say okay how do I pull the virtualization forward what about the future so openshift serverless is the other one it's really a tech preview at this point it's built off of the K native project which is part of the CNC F which is basically how do I still have you know containers and kubernetes underneath can that plug into server list order server let's get it rid of it everything so IBM Oracle Red Hat and others really been pushing hard on this Kay native solution it is matured a lot there's an ecosystem growing as how it can connect to Asher how it can connect to AWS so definitely something from that appdev piece to watch and Dave that's where I had some really good discussions with customers as well as the the Red Hat execs and their partners that boundary between the infrastructure team and the app dev team they're hoping to pull them together and some of the tooling actually helps ansible is a great example of that in the past but you know others in the portfolio and lastly if you want to talk a huge opportunity for Red Hat IBM and it's a jump ball for everyone is edge computing so Red Hat I've talked to them for years about what they were doing in the opened stack community with network function virtualization or NFV Verizon was up on stage I've got an interview for Red Hat summit with Vodafone idea which has 300 million subscribers in India and you know the Red Hat portfolio really helping a lot of the customers there so it's the telco edge is where we see a strong push there it's definitely something we've been watching from the you know the big cloud players and those partnerships Dave so you know last year Satya Nadella was up on the main stage with Red Hat this year Scott Guthrie you know there he's at every Microsoft show and he's not the red head show so it is still ironic for those of us that have watched this industry and you say okay where are some of the important partnerships for Red Hat its Microsoft I mean you know we all remember when you know open-source was the you know evil enemy for from Microsoft and of course Satya Nadella has changed things a lot it's interesting to watch I'm sure we'll talk more at think Dave you know Arvind Krishna the culture he will bring in with the support of Jim Whitehurst comes over from IBM compared to what Satya has successfully done at Microsoft well let's talk about that let's let's talk about let's bring it home with the sort of near-term midterm and really I want to talk about the long term strategic aspects of IBM and Red Hat's future so near-term IBM is suspended guidance like everybody okay they don't have great visibility some some some things to watch by the way a lot of people are saying no just you know kind of draw draw a red line through this quarter you just generally ignore it I disagree look at cash flow look balance sheets look at what companies are doing and how they're positioning that's very important right now and will give us some clues and so there's a couple of things that we're watching with IBM one is their software business crashed in March and software deals usually come in big deals come in at the end of the quarter people were too distracted they they stopped spending so that's a concern Jim Cavanaugh on the call talked about how they're really paying attention to those services contracts to see how they're going are they continuing what's the average price of those so that's something that you got to watch you know near-term okay fine again as I said I think IBM will get through this what really I want to talk about to do is the the prospects going forward I'm really excited about the choice that IBM made the board putting Arvind Krishna in charge and the move that he made in terms of promoting you know Jim Whitehurst to IBM so let's talk about that for a minute Arvind is a technical visionary and it's it's high time that I VM got back to it being a technology company first because that's what IBM is and and I mean Lou Gerstner you know arguably save the company they pivoted to services Sam Palmisano continue that when Ginny came in you know she had a services heritage she did the PWC deal and IBM really became a services company first in my view Arvind is saying explicitly we want to lead with technology and I think that's the right move of course iBM is going to deliver outcomes that's what high-beams heritage has been for the last 20 years but they are a technology company and having a technology visionary at the lead is very important why because IBM essentially is the leader prior to Red Hat and one thing mainframes IBM used to lead in database that used to lead in storage they used to lead in the semiconductors on and on and on servers now they lead in mainframes and and now switch to look at Red Hat Red Hat's a leader you know they got the best product out there so I want you to talk about how you see that shift to more of a sort of technical and and product focus preserving obviously but your thoughts on the move the culture you're putting Jim as the president I love it I think it was actually absolutely brilliant yeah did Dave absolutely I know we were excited because we you know personally we know both of those leaders they are strong leaders they are strong technically Dave when I think about all the companies we look at I challenge anybody to find a more consistent and reliable pair of companies than IBM and Red Hat you know for years it was you know red hat being an open-source company and you know the way their business model said it it's not the you know Evan flow of product releases we know what the product is going to be the roadmaps are all online and they're gonna consistently grow what we've seen Red Hat go from kind of traditional software models to the subscription model and there are some of the product things we didn't get into too much as to things that they have built into you know Red Hat Enterprise Linux and expanding really their cloud and SAS offerings to enhance those environments and that that's where IBM is pushing to so you know there's been some retooling for the modern era they are well positioned to help customers through that you know digital transformation and as you said Dave you and I we both read the open organization by Jim lighters you know he came in to Red Hat you know really gave some strong leadership the culture is strong they they have maintained you know really strong morale and I talked to people inside you know was their concern inside when IBM was making the acquisition of course there was we've all seen some acquisitions that have gone great when IBM has blue washed them they're trying to make really strong that Red Hat stays Red Hat to your point you know Dave we've already seen some IBM people go in and some of the leadership now is on the IBM side so you know can they improve the product include though improve those customer outcomes and can Red Hat's culture actually help move IBM forward you know company with over a hundred years and over 200,000 employees you'd normally look and say can a 12,000 person company change that well with a new CEO with his wing and you know being whitehurst driving that there's a possibility so it's an interesting one to watch you know absolutely current situations are challenging you know red hats growth is really about adding new logos and that will be challenged in the short term yeah Dave I I love you shouldn't let people off the hook for q2 maybe they need to go like our kids this semester is a pass/fail rather than a grid then and then a letter grade yeah yeah and I guess my point is that there's information and you got to squint through it and I think that look at to me you know this is like Arvin's timing couldn't be better not that he orchestrated it but I mean you know when Ginny took over I mean was over a hundred million a hundred billion I said many times that I beams got a shrink to grow she just ran out of time for the Gro part that's now on Arvind and I think that so he's got the cove in mulligan first of all you know the stocks been been pressured down so you know his tenure he's got a great opportunity to do with IBM in a way what such an adela did is doing at Microsoft you think about it they're both deep technologists you know Arvind hardcore you know computer scientist Indian Institute of Technology Indian Institute of Technology different school than Satya went to but still steeped in in a technical understanding a technical visionary who can really Drive you know product greatness you know in a I would with with Watson we've talked a lot about hybrid cloud quantum is something that IBM is really investing heavily in and that's a super exciting area things like blockchain some of these new areas that I think IBM can lead and it's all running on the cloud you know look IBM generally has been pretty good with acquisitions they yes they fumbled a few but I've always made the point they are in the cloud game IBM and Oracle yeah they're behind from a you know market share standpoint but they're in the game and they have their software estate in their pass a state to insulate them from the race to the bottom so I really like their prospects and I like the the organizational structure that they put in place in it by the way it's not just Arvind Jim you mentioned Paul Cormier you know Rob Thomas has been been elevated to senior VP really important in the data analytic space so a lot of good things going on there yeah and Dave one of the questions you've been asking and we've been all talking to leaders in the industry you know what changes permanently after the this current situation you know automation you know more adoption of cloud the importance of developers are there's even more of a spotlight on those environments and Red Hat has strong positioning in that space a lot of experience that they help their customers and being open source you know very transparent there I both IBM and Red Hat are doing a lot to try to help the community they've got contests going online to you know help get you know open source and hackers and people working on things and you know strong leadership to help lead through these stormy weathers so Stuart's gonna be really interesting decade and the cube will be here to cover it hopefully hopefully events will come back until they do will be socially responsible and and socially distant but Stu thanks for helping us break down the the red hat and sort of tipping our toe into IBM more coverage and IBM think and next week this is Dave alotta for Stu minimun you're watching the cube and our continuous coverage of the Red Hat summit keep it right there be back after this short break you [Music]

[Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] you you you you [Music] [Music] [Music] [Music] ladies and gentlemen please take your seats good morning ladies and gentlemen this is your captain speaking we will soon be taking off on our way to altitude please keep your seatbelts fastened and remain in your seats we will be experiencing turbulence until we are above the clouds ladies and gentlemen we are now cruising at altitude sit back and enjoy the ride [Music] altitude is a community of thought leaders and pioneers cloud architects and enlightened network engineers who have individually and are now collectively leading their own IT teams and the industry on a path to lift cloud networking above the clouds empowering Enterprise IT to architect design and control their own cloud network regardless of the turbulent clouds beneath them it's time to gain altitude ladies and gentlemen Steve Mulaney president and CEO of aviatrix the leader of multi cloud networking [Music] [Applause] all right good morning everybody here in Santa Clara as well as to the what millions of people watching the livestream worldwide welcome to altitude 2020 alright so we've got a fantastic event today I'm really excited about the speakers that we have today and the experts that we have and really excited to get started so one of the things I wanted to just share was this is not a one-time event it's not a one-time thing that we're gonna do sorry for the aviation analogy but you know sherry way aviatrix means female pilot so everything we do as an aviation theme this is a take-off for a movement this isn't an event this is a takeoff of a movement a multi-cloud networking movement and community that we're inviting all of you to become part of and-and-and why we're doing that is we want to enable enterprises to rise above the clouds so to speak and build their network architecture regardless of which public cloud they're using whether it's one or more of these public clouds so the good news for today there's lots of good news but this is one good news is we don't have any PowerPoint presentations no marketing speak we know that marketing people have their own language we're not using any of that in those sales pitches right so instead what are we doing we're going to have expert panels we've got some owners chart of Gartner here we've got 10 different network architects cloud architects real practitioners they're going to share their best practices and there are real-world experiences on their journey to the multi cloud so before we start and everybody know what today is in the US it's Super Tuesday I'm not gonna get political but Super Tuesday there was a bigger Super Tuesday that happened 18 months ago and maybe eight six employees know what I'm talking about 18 months ago on a Tuesday every Enterprise said I'm gonna go to the cloud and so what that was was the Cambrian explosion for cloud for the price so Franco Bree you know what a Cambrian explosion is he had to look it up on Google 500 million years ago what happened there was an explosion of life where it went from very simple single-cell organisms to very complex multi-celled organisms guess what happened 18 months ago on a Tuesday I don't really know why but every enterprise like I said all woke up that day and said now I'm really gonna go to cloud and that Cambrian explosion of cloud went meant that I'm moving from very simple single cloud single use case simple environment to a very complex multi cloud complex use case environment and what we're here today is we're gonna go and dress that and how do you handle those those those complexities and when you look at what's happening with customers right now this is a business transformation right people like to talk about transitions this is a transformation and it's actually not just the technology transformation it's a business transformation it started from the CEO and the boards of enterprise customers where they said I have an existential threat to the survival of my company if you look at every industry who they're worried about is not the other 30 year old enterprise what they're worried about is the three year old enterprise that's leveraging cloud that's leveraging AI and that's where they fear that they're going to actually get wiped out right and so because of this existential threat this is CEO lead this is board led this is not technology led it is mandated in the organization's we are going to digitally transform our enterprise because of this existential threat and the movement to cloud is going to enable us to go do that and so IT is now put back in charge if you think back just a few years ago in cloud it was led by DevOps it was led by the applications and it was like I said before their Cambrian explosion is very simple now with this Cambrian explosion and enterprises getting very serious and mission-critical they care about visibility they care about control that about compliance conformance everything governance IT is in charge and and and that's why we're here today to discuss that so what we're going to do today is much of things but we're gonna validate this journey with customers did they see the same thing we're going to validate the requirements for multi-cloud because honestly I've never met an enterprise that is not going to be multi-cloud many are one cloud today but they all say I need to architect my network for multiple clouds because that's just what the network is there to support the applications and the applications will run and whatever cloud it runs best in and you have to be prepared for that the second thing is is is architecture again with the IT in charge you architecture matters whether it's your career whether it's how you build your house it doesn't matter horrible architecture your life is horrible forever good architecture your life is pretty good so we're going to talk about architecture and how the most fundamental and critical part of that architecture and that basic infrastructure is the network if you don't get that right nothing works right way more important and compute way more important than storm dense storage network is the foundational element of your infrastructure then we're going to talk about day two operations what does that mean well day 1 is one day of your life who you wire things up they do and beyond I tell everyone in networking and IT it's every day of your life and if you don't get that right your life is bad forever and so things like operations visibility security things like that how do I get my operations team to be able to handle this in an automated way because it's not just about configuring it in the cloud it's actually about how do i operationalize it and that's a huge benefit that we bring as aviatrix and then the last thing we're going to talk and it's the last panel we have I always say you can't forget about the humans right so all this technology all these things that we're doing it's always enabled by the humans at the end of the day if the humans fight it it won't get deployed and we have a massive skills gap in cloud and we also have a massive skill shortage you have everyone in the world trying to hire cloud network architects right there's just not enough of them going around so at aviatrix we as leaders ooh we're gonna help address that issue and try to create more people we created a program and we call the ACE program again an aviation theme it stands for aviatrix certified engineer very similar to what Cisco did with CCI es what Cisco taught you about IP networking a little bit of Cisco we're doing the same thing we're gonna teach network architects about multi-cloud networking and architecture and yeah you'll get a little bit of aviatrix training in there but this is the missing element for people's careers and also within their organization so we're gonna we're gonna go talk about that so great great event great show when to try to keep it moving I'd next want to introduce my my host he's the best in the business you guys have probably seen him multiple million times he's the co CEO and co-founder of joob John Ferrier [Applause] okay awesome great great speech they're awesome I totally agree with everything you said about the explosion happening and I'm excited here at the heart of Silicon Valley to have this event it's a special digital event with the cube and aviatrix where we live streaming to millions of people as you said maybe not a million maybe not really take this program to the world this is a little special for me because multi-cloud is the hottest wave and cloud and cloud native networking is fast becoming the key engine of the innovation so we got an hour and a half of action-packed programming we have a customer panel to customer panels before that Gartner is going to come out and talk about the industry we have a global system integrators they talk about how they're advising and building these networks and cloud native networking and then finally the Aces the aviatrix certified engineer is gonna talk more about their certifications and the expertise needed so let's jump right in and let's ask some own rashard to come on stage from Gartner we'll kick it all up [Applause] [Music] okay so kicking things off certain started gardener the industry experts on cloud really kind of more to your background talk about your background before you got the gardener yeah before because gardener was a chief network architect of a fortune five companies with thousands of sites over the world and I've been doing everything and IT from a C programmer the ninety-two a security architect to a network engineer to finally becoming a network analyst so you rode the wave now you're covering in the marketplace with hybrid cloud and now moving quickly to multi cloud is really was talking about cloud natives been discussed but the networking piece is super important how do you see that evolving well the way we see Enterprise adapt in cloud first thing you do about networking the initial phases they either go in a very ad hoc way is usually led by non non IT like a shadow IT or application people are sometime a DevOps team and it's it just goes as it's completely unplanned decreed VP sees left and right as with different account and they create mesh to manage them and they have direct connect or Express route to any of them so that's what that's a first approach and on the other side again it within our first approach you see what I call the lift and shift way we see like Enterprise IT trying to basically replicate what they have in a data center in the cloud so they spend a lot of time planning doing Direct Connect putting Cisco routers and f5 and Citrix and any checkpoint Palo Alto divides that the atoms that are sent removing that to that cloud they ask you the aha moments gonna come up a lot of our panels is where people realize that it's a multi cloud world I mean they either inherit clouds certainly they're using public cloud and on-premises is now more relevant than ever when's that aha moment that you're seeing where people go well I got to get my act together and get on this well the first but even before multi-cloud so these two approach the first one like the ad hoc way doesn't scale at some point idea has to save them because they don't think about the - they don't think about operations we have a bunch of VPC and multiple clouds the other way that if you do the left and shift week they cannot take any advantages of the cloud they lose elasticity auto-scaling pay by the drink these feature of agility features so they both realize okay neither of these words are good so I have to optimize that so I have to have a mix of what I call the cloud native services within each cloud so they start adapting like other AWS constructor is your construct or Google construct and that's what I call the optimal phase but even that they realize after that they are very different all these approaches different the cloud are different identities is completely difficult to manage across clouds I mean for example AWS as accounts there's subscription and in as ER and GCP their projects it's a real mess so they realize well I can't really like concentrate used the cloud the cloud product and every cloud that doesn't work so I have I'm doing multi cloud I like to abstract all of that still wanna manage the cloud from an epi xx view I don't necessarily want to bring my incumbent data center products but I have to do that in a more API driven cloud they're not they're not scaling piece and you were mentioning that's because there's too many different clouds yes that's the piece there so what are they doing whether they read they building different development teams as its software what's the solution well this the solution is to start architecting the cloud that's the third phase I call that the multi cloud architect phase where they have to think about abstraction that works across cloud fact even across one cloud it might not scale as well if you start having like 10,000 security group in AWS that doesn't scale you have to manage that if you have multiple VPC it doesn't scale you need a third-party identity provider so it barely scales within one cloud if you go multiple cloud it gets worse and worse see way in here what's your thoughts I thought we said this wasn't gonna be a sales pitch for aviatrix you just said exactly what we do so anyway up just a joke what do you see in terms of where people are in that multi cloud like a lot of people you know everyone I talked to started in one cloud right but then they look and they say okay but I'm now gonna move to adjourn I'm gonna move do you see a similar thing well yes they are moving but they're not there's not a lot of application that use a tree cloud at once they move one app in Azure one app in individuals one get app in Google that's what we see so far okay yeah I mean one of the mistakes that people think is they think multi-cloud no one is ever gonna go multi-cloud for arbitrage they're not gonna go and say well today I might go into Azure because I got a better rate of my instance that's never do you agree with that's never gonna happen what I've seen with enterprise is I'm gonna put the work load and the app the app decides where it runs best that may be a sure maybe Google and for different reasons and they're gonna stick there and they're not gonna move let me ask you infrastructure has to be able to support from a networking King be able to do that do you agree with that yes I agree and one thing is also very important is connecting to that cloud is kind of the easiest thing so though while I run network part of the cloud connectivity to the cloud is kind of simple you know I agree IPSec VPN and I reckon Express route that's a simple part what's difficult and even a provisioning part is easy you can use terraform and create v pieces and v nets across which we cloud providers right what's difficult is the day-to-day operations so it's what to find a to operations what is that what does that actually mean it's just the day-to-day operations after you know the natural let's add an app that's not a server let's troubleshoot a problem so what ending so your life if something changes now what do you do so what's the big concerns I want to just get back to this cloud native networking because everyone kind of knows with cloud native apps are that's the hot trend what is cloud native networking how do you how do you guys define that because that seems to be the oddest part of the multi cloud wave that's coming as cloud native networking well there's no you know official gardener definition but I can create one on another spot is do it I just want to leverage the cloud construct and a cloud epi I don't want to have to install like like for example the first version was let's put a virtual router that doesn't understand and then the cloud environment right if I have if I have to install a virtual machine it has to be cloud aware it has to understand the security group if it's a router it has to be programmable to the cloud API and and understand the cloud environment you know one things I hear a lot from either see Saussure CIOs or CXOs in general is this idea of I'm definitely on going API so it's been an API economy so API is key on that point but then they say okay I need to essentially have the right relationship with my suppliers aka clouds you call it above the clouds so the question is what do i do from an architecture standpoint do I just hire more developers and have different teams because you mentioned that's a scale point how do you solve this this problem of okay I got AWS I got GCP or Azure or whatever do I just have different teams or just expose API guys where is that optimization where's the focus well I think what you need from an android point of view is a way a control plane across the three clouds and be able to use the api of that cloud to build networks but also to troubleshoot them and do they to operation so you need a view across a three cloud that takes care of routing connectivity that's you know that's the aviatrix plug of view right there so so how do you see so again your Gartner you you you you see the industry you've been a network architect how do you see this this plan out what are the what are the legacy incumbent client-server on-prem networking people gonna do well these versus people like aviatrix well how do you see that playing out well obviously all the incumbent like Arista cisco juniper NSX right they want to basically do the lift and chip are they want to bring and you know VM I want to bring in a section that cloud they call that NSX everywhere and cisco wants bring you star in the cloud they call that each guy anywhere right so everyone what and and then there's cloud vision for my red star and Khan trailers in a cloud so they just want to bring the management plain in the cloud but it's still based most of them it's still based on putting a VM them in controlling them right you you extend your management console to the cloud that's not really cloud native right cloud native you almost have to build it from scratch we like to call that cloud naive well not so close one letter yeah so that was a big culture to reinvent take the tea out of cloud native it's cloud naive that went super viral you guys got t-shirts now I know you love yeah but yeah but that really ultimately is kind of a double-edged sword you got to be you can be naive on the on the architecture side and rolling up but also suppliers are can be naive so how would you define who's naive and who's not well in fact they're evolving as well so for example in Cisco you it's a little bit more native than other ones because they're really scr in the cloud you can't you you really like configure API so the cloud and NSX is going that way and so is Arista but they're incumbent they have their own tools is difficult for them they're moving slowly so it's much easier to start from scratch Avenue like and you know a network happiness started a few years ago there's only really two aviatrix was the first one they've been there for at least three or four years and there's other ones like Al Kyra for example that just started now that doing more connectivity but they want to create an overlay network across the cloud and start doing policies and trying abstracting all the clouds within one platform so I gotta ask you I interviewed an executive at VMware Sanjay Pune and he said to me at RSA last week I was only be two networking vendors left Cisco and VMware what's your respect what's your response to that obviously I mean when you have these waves as new brands that emerge like aviation others though I think there'll be a lot of startups coming out of the woodwork how do you respond to that comment well there's still a data center there's still like a lot of action on campus and there's the one but from the cloud provisioning and clown networking in general I mean they're behind I think you know in fact you don't even need them to start to it you can if you're small enough you can just keep if you're in a table us you can use it with us construct they have to insert themselves I mean they're running behind they're all certainly incumbents I love the term Andy Jesse's that Amazon Web Services uses old guard new guard to talk about the industry what does the new guard have to do the new and new brands that emerge in is it be more DevOps oriented neck net sec Ops is that net ops is the programmability these are some of the key discussions we've been having what's your view on how you see this ability their most important part is they have to make the network's simple for the dev teams and from you cannot have that you cannot make a phone call and get it V line in two weeks anymore so if you move to that cloud you have to make the cloud construct as simple enough so that for example a dev team could say okay I'm going to create this V PC but this V PC automatically being your associate your account you cannot go out on the internet you have to go to the transit VPC so there's a lot of action in terms of the I am part and you have to put the control around them too so to make it as simple as possible you guys both I mean you're the COC aviatrix but also you guys a lot of experience going back to networking going back to I call the OSI days which for us old folks know what that means but you guys know this means I want to ask you the question as you look at the future of networking here a couple of objections oh the cloud guys they got networking we're all set with them how do you respond to the fact that networking is changing and the cloud guys have their own networking what some of the pain points that's going on premises and these enterprises so are they good with the clouds what needs what are the key things that's going on in networking that makes it more than just the cloud networking what's your take on well as I said earlier that once you you could easily provision in the cloud you can easily connect to the cloud is when you start troubleshooting application in the cloud and try to scale so this that's what the problem occurs see what you're taking on it and you'll hear from the from the customers that that we have on stage and I think what happens is all the cloud the clouds by definition designed to the 80/20 rule which means they'll design 80% of the basic functionality and they'll lead to 20% extra functionality that of course every Enterprise needs they'll leave that to ISVs like aviatrix because why because they have to make money they have a service and they can't have huge instances for functionality that not everybody needs so they have to design to the common and that's they all do it right they have to and then the extra the problem is that can be an explosion that I talked about with enterprises that's holy that's what they need that they're the ones who need that extra 20% so that's that's what I see is is there's always going to be that extra functionality that in an automated and simple way that you talked about but yet powerful with up with the visible in control that they expect of on prep that that's that kind of combination that yin and the yang that people like us are providing some I want to ask you were gonna ask some of the cloud architect customer panels it's the same question this pioneers doing some work here and there's also the laggers who come in behind the early adopters what's gonna be the tipping point what are some of those conversations that the cloud architects are having out there or what's the signs that they need to be on this multi cloud or cloud native networking trend what are some of the signals that are going on their environment what are some of the thresholds or things that are going on that there can pay attention to well one once they have application and multiple cloud and they have they get wake up at 2:00 in the morning to troubleshoot them they don't know it's important so I think that's the that's where the robbery will hit the road but as I said it's easier to prove it it's okay it's a TBS it's easy use a transit gateway put a few V PCs and you're done and you create some presents like equinox and do Direct Connect and Express route with Azure that looks simple as the operations that's when they'll realize okay now I need to understand our car networking works I also need a tool that give me visibility and control not but I'm telling you that I need to understand a basic underneath it as well what are some of the day in the life scenarios that you envision happening with multi cloud because you think about what's happening it kind of has that same vibe of interoperability choice multi vendor because you have multi clouds essentially multi vendor these are kind of old paradigms that we've lived through the client-server an internet working wave what are some of those scenarios of success and that might be possible it would be possible with multi cloud and cloud native networking well I think once you have good enough visibility to satisfy your customers you know you not only like to keep the service running an application running but to be able to provision fast enough I think that's what you want to achieve small final question advice for folks watching on the live stream if they're sitting there as a cloud architect or a CXO what's your advice to them right now in this because honestly public cloud check hybrid cloud they're working on that that kids on premise is done now multi class right behind it what's your advice the first thing they should do is really try to understand cloud networking for each of their cloud providers and then understand the limitation and is what there's cloud service provider offers enough or you need to look to a third party but you don't look at a third party to start with especially an incumbent one so it's tempting to say I have a bunch of f5 experts nothing against f5 I'm going to bring my five in a cloud when you can use a needle be that automatically understand is ease and auto scaling and so on and you understand that's much simpler but sometimes you need you have five because you have requirements you have like AI rules and that kind of stuff that you use for years you cannot do it's okay I have requirement and that met I'm going to use legacy stuff and then you have to start taking okay what about visibility control about the three cloud but before you do that you have to understand the limitation of the existing cloud providers so first try to be as native as possible until things don't work after that you can start taking multi-cloud great insight somewhat thank you for coming summit in charge with Gardner thanks for sharing thank you appreciate it thanks [Applause] informatica is known as the leading enterprise cloud data management company we are known for being the top in our industry in at least five different products over the last few years especially we've been transforming into a cloud model which allows us to work better with the trends of our customers in order to see agile and effective in a business you need to make sure that your products and your offerings are just as relevant in all these different clouds than what you're used to and what you're comfortable with one of the most difficult challenges we've always had is that because we're a data company we're talking about data that a customer owns some of that data may be in the cloud some of that data may be on Prem some of that data may be actually in their data center in another region or even another country and having that data connect back to our systems that are located in the cloud has always been a challenge when we first started our engagement myth aviatrix we only had one plan that was Amazon it wasn't till later that a jerk came up and all of a sudden we found hey the solution we already had in place for her aviatrix already working in Amazon and now works in Missouri as well before we knew what GCP came up but it really wasn't a big deal for us because we already had the same solution in Amazon and integer now just working in GCP by having a multi cloud approach we have access to all three of them but more commonly it's not just one it's actually integrations between multiple we have some data and ensure that we want to integrate with Amazon we have some data in GCP that we want to bring over to a data Lake measure one of the nice things about aviatrix is that it gives a very simple interface that my staff can understand and use and manage literally hundreds of VPNs around the world and while talking to and working with our customers who are literally around the world now that we've been using aviatrix for a couple years we're actually finding that even problems that we didn't realize we had were actually solved even before we came across the problem and it just worked cloud companies as a whole are based on reputation we need to be able to protect our reputation and part of that reputation is being able to protect our customers and being able to protect more importantly our customers data aviatrix has been helpful for us in that we only have one system that can manage this whole huge system in a simple easy direct model aviatrix is directly responsible for helping us secure and manage our customers not only across the world but across multiple clouds users don't have to be VPN or networking experts in order to be able to use the system all the members on my team can manage it all the members regardless of their experience can do different levels of it one of the unexpected two advantages of aviatrix is that I don't have to sell it to my management the fact that we're not in the news at three o'clock in the morning or that we don't have to get calls in the middle of the night no news is good news especially in networking things that used to take weeks to build or done in hours I think the most important thing about a matrix is it provides me consistency aviatrix gives me a consistent model that I can use across multiple regions multiple clouds multiple customers okay welcome back to altitude 2020 for the folks on the livestream I'm John for Steve Mulaney with CEO of aviatrix for our first of two customer panels on cloud with cloud network architects we got Bobby Willoughby they gone Luis Castillo of National Instruments David should Nick with fact set guys welcome to the stage for this digital event come on up [Applause] [Music] hey good to see you thank you okay okay customer pal this is my favorite part we get to hear the real scoop against a gardener given this the industry overview certainly multi clouds very relevant and cloud native networking is the hot trend with a live stream out there and the digital event so guys let's get into it the journey is you guys are pioneering this journey of multi cloud and cloud native networking and the soon gonna be a lot more coming so I want to get into the journey what's it been like is it real you got a lot of scar tissue and what are some of the learnings yeah absolutely so multi cloud is whether or not we we accepted as a network engineers is a reality like Steve said about two years ago companies really decided to to just to just bite the bullet and and and move there whether or not whether or not we we accept that fact we need to now create a consistent architecture across across multiple clouds and that that is challenging without orchestration layers as you start managing different different tool sets and different languages across different clouds so that's it's really important that to start thinking about that guys on the other panelists here there's different phases of this journey some come at it from a networking perspective some come in from a problem troubleshooting what's what's your experiences yeah so from a networking perspective it's been incredibly exciting it's kind of a once-in-a-generation --all opportunity to look at how you're building out your network you can start to embrace things like infrastructure as code that maybe your peers on the systems teams have been doing for years but it just never really worked on bram so it's really it's really exciting to look at all the opportunities that we have and then all the interesting challenges that come up that you that you get to tackle an effect said you guys are mostly AWS right yep right now though we're we are looking at multiple clouds we have production workloads running in multiple clouds today but a lot of the initial work has been with Amazon and you've seen it from a networking perspective that's where you guys are coming at it from yep yeah we evolved more from a customer requirement perspective started out primarily as AWS but as the customer needed more resources to measure like HPC you know as your ad things like that even recently Google at Google Analytics our journey has evolved into more of a multi cloud environment Steve weigh in on the architecture because this has been the big conversation I want you to lead this second yeah so I mean I think you guys agree the journey you know it seems like the journey started a couple years ago got real serious the need for multi cloud whether you're there today of course it's gonna be there in the future so that's really important I think the next thing is just architecture I'd love to hear what you had some comments about architecture matters it all starts I mean every Enterprise I talk to maybe talk about architecture and the importance of architecture maybe Bobby it's a particular perspective we sorted a journey five years ago Wow okay and we're just now starting our fourth evolution of our network architect and we'll call it networking security net sec yep versus Justice Network and that fourth generation architectures be based primarily upon Palo Alto Networks an aviatrix I have a trick to in the orchestration piece of it but that journey came because of the need for simplicity ok the need for a multi cloud orchestration without us having to go and do reprogramming efforts across every cloud as it comes along right I guess the other question I also had around architectures also Louis maybe just talk about I know we've talked a little bit about you know scripting right and some of your thoughts on that yeah absolutely so so for us we started we started creating the network constructs with cloud formation and we've we've stuck with that for for the most part what's interesting about that is today on premise we have a lot of a lot of automation around around around how we provision networks but cloud formation has become a little bit like the new manual for us so we're now having issues with having the to automate that component and making it consistent with our on premise architecture making it consistent with Azure architecture and Google cloud so it's really interesting to see to see companies now bring that layer of abstraction that sty and brought to the do the web side now it's going up into into the into the cloud networking architecture so on the fourth generation of you mentioned you're in the fourth gen architecture what do you guys what have you learned is there any lessons scar tissue what to avoid what worked what was the middle it was a path that's probably the biggest lesson there is that when you think you finally figured it out you have it right Amazon will change something as you change something you know transit gateways a game changer so in listening to the business requirements is probably the biggest thing we need to do up front but I think from a simplicity perspective we like I said we don't want to do things four times we want to do things one time we won't be able to write to an API which aviatrix has and have them do the orchestration for us so that we don't have to do it four times how important is architecture in the progression is it you guys get thrown in the deep end to solve these problems or you guys zooming out and looking at it it's a I mean how are you guys looking at the architecture I mean you can't get off the ground if you don't have the network there so all of those now we've gone through similar evolutions we're on our fourth or fifth evolution I think about what we started off with Amazon without a direct connect gateway about a trans a gateway without a lot of the things that are available today kind of the 80/20 that Steve was talking about just because it wasn't there doesn't mean we didn't need it so we needed to figure out a way to do it we couldn't say oh you need to come back to the network team in a year and maybe Amazon will have a solution for it right you need to do it now and it evolved later and maybe optimized for change the way you're doing things in the future but don't sit around and wait you can't I'd love to have you guys each individually answer this question for the live stream because it comes up a lot a lot of cloud architects out in the community what should they be thinking about the folks that are coming into this proactively and/or realizing the business benefits are there what advice would you guys give them an architecture what should be they be thinking about and what are some guiding principles you could share so I would start with looking at an architecture model that that can that can spread and and give consistency they're different to different cloud vendors that you will absolutely have to support cloud vendors tend to want to pull you into using their native toolset and that's good if only it was realistic to talk about only one cloud but because it doesn't it's it's it's super important to talk about and have a conversation with the business and with your technology teams about a consistent model so that's David yeah talking as we prepare about a day to operations so how do I design how do I do my day one work so that I'm not you know spending eighty percent of my time troubleshooting or managing my network because I'm doing that then I'm missing out on ways that I can make improvements or embrace new technologies so it's really important early on to figure out how do I make this as low maintenance as possible so that I can focus on the things that the team really should be focusing on Bobby your advice to the architect I don't know what else I can do that simplicity of operations is key right all right so the holistic view of j2 operation you mentioned let's could jump in day one is you're you're you're getting stuff set up day two is your life after all right this is kind of what you're getting at David so what does that look like what are you envisioning as you look at that 20 miles their outpost multi-cloud world what are some of the things then you want in a day to operations yeah infrastructure is code is really important to us so how do we how do we design it so that we can fit start making network changes and fitting them into like a release pipeline and start looking at it like that rather than somebody logging into a router seoi and troubleshooting things on in an ad hoc nature so moving more towards a DevOps model there's anything on that day - yeah I would love to add something so in terms of date to operations you can you can either sort of ignore the day - operations for a little while where you get well well you get your feet wet or you can start approaching it from the beginning the fact is that the the cloud native tools don't have a lot of maturity in that space and when you run into an issue you're gonna end up having a bad day going through millions and millions of logs just to try to understand what's going on so that's something that that the industry just now is beginning to to realize it's it's such as such a big gap I think that's key because for us we're moving to more of an event-driven operations in the past monitoring got the job done it's impossible to modern monitor something that it's nothing there when the event happens all right so the event-driven application and then detection is important yeah I think Gardner was all about the cloud native wave coming into networking that's gonna be a serious thing I want to get you guys perspectives I know you have different views of how you come into the journey and how you're executing and I always say the beauties in the eye of the beholder and that kind of applies how the network's laid out so Bobby you guys do a lot of high-performance encryption both on AWS and Azure that's kind of a unique thing for you how are you seeing that impact with multi cloud yeah and that's a new requirement for us to where we we have an equipment to encrypt and they they never get the question should i encryption and I'll encrypt the answer is always yes you should encrypt when you can encrypt for our perspective we we need to migrate a bunch of data from our data centers we have some huge data centers and then getting that data to the cloud is the timely experiencing some cases so we have been mandated that we have to encrypt everything leaving the data center so we're looking at using the aviatrix insane mode appliances to be able to encrypt you know 10 20 gigabits of data as it moves to the cloud itself David you're using terraform you got fire Ned you got a lot of complexity in your network what do you guys look at the future for your environment yeah so something exciting that or yeah now is fire net so for our security team they obviously have a lot of a lot of knowledge base around Palo Alto and with our commitments to our clients you know it's it's it's not very easy to shift your security model to a specific cloud vendor right so there's a lot of stuck to compliance or things like that where being able to take some of what you've you know you've worked on for years on Bram and put it in the cloud and have the same type of assurance that things are gonna work and be secure in the same way that they are on prem helps make that journey into the cloud a lot easier and Louis you guys got scripting you got a lot of things going on what's your what's your unique angle on this yeah no absolutely so full disclosure I'm not a not not an aviatrix customer yet it's ok wanna hear the truth that's good Ellis what are you thinking about what's on your mind no really when you when you talk about implementing the tool like this it's really just really important to talk about automation and focus on on value so when you talk about things like encryption and things like so yeah encrypting tunnels and encrypting the paths and those things are it should it should should be second nature really when you when you look at building those backends and managing them with your team it becomes really painful so tools like aviatrix that that add a lot of automation it's out of out of sight out of mind you can focus on the value and you don't have to focus on so I gotta ask you guys I'll see aviatrix is here they're their supplier to the sector but you guys are customers everyone's pitching you stuff these people are not gonna here to buy my stuff how do you guys have that conversation with the suppliers like the cloud vendors and other folks what's the what's it like we're API all the way you got to support this what are some of the what are some of your requirements how do you talk to and evaluate people that walk in and want to knock on your door and pitch you something what's the conversation like it's definitely it's definitely API driven we we definitely look at the at the PAP i structure of the vendors provide before we select anything that that is always first of mine and also what a problem are we really trying to solve usually people try to sell or try to give us something that isn't really valuable like implementing a solution on the on the on the cloud isn't really it doesn't really add a lot of value that's where we go David what's your conversation like with suppliers you have a certain new way to do things as as becomes more agile and essentially the networking and more dynamic what are some of the conversation is with the either incumbents or new new vendors that you're having what do what do you require yeah so ease of use is definitely definitely high up there we've had some vendors come in and say you know hey you know when you go to set this up we're gonna want to send somebody on-site and they're gonna sit with you for a day to configure it and that's kind of a red flag what wait a minute you know do we really if one of my really talented engineers can't figure it out on his own what's going on there and why is that so you know having having some ease-of-use and the team being comfortable with it and understanding it is really important probably how about you I mean the old days was do a bake-off and you know the winner takes all I mean is it like that anymore what's involving take off last year first you win so but that's different now because now you and you when you get the product you can install the product in AWS energy or have it up and running a matter of minutes and so key is is that it can you be operational you know within hours or days instead of weeks right but do we also have the flexibility to customize it to meet your needs could you want to be you want to be put into a box with the other customers we have needs that surpassed or cut their needs yeah I almost see the challenge of you guys are living where you've got the cloud immediate value depending on roll-up any solutions but then you have might have other needs so you've got to be careful not to buy into stuff that's not shipping so you're trying to be proactive at the same time deal with what you got I mean how do you guys see that evolving because multi-cloud to me is definitely relevant but it's not yet clear how to implement across how do you guys look at this baked versus you know future solutions coming how do you balance that so again so right now we we're we're taking the the ad hoc approach and and experimenting with the different concepts of cloud and really leveraging the the native constructs of each cloud but but there's it there's a breaking point for sure you don't you don't get to scale this I like like Seamon said and you have to focus on being able to deliver a developer they're their sandbox or their play area for the for the things that they're trying to build quickly and the only way to do that is with the with with some sort of consistent orchestration layer that allows you to so you've spent a lot more stuff to be coming pretty quickly IDEs area I do expect things to start to start maturing quite quite quickly this year and you guys see similar trend new stuff coming fast yeah you know part of the biggest challenge we've got now is being able to segment within the network being able to provide segmentation between production on production workloads even businesses because we support many businesses worldwide and and isolation between those is a key criteria there so the ability to identify and quickly isolate those workloads is key so the CIOs that are watching or that are saying hey take that he'll do multi cloud and then you know the bottoms up organization take pause you're kind of like off it's not how it works I mean what is the reality in terms of implementing you know in as fast as possible because the business benefits are clear but it's not always clear in the technology how to move that fast yeah what are some of the barriers what are the blockers what are the enablers I think the reality is is that you may not think your multi-cloud but your business is right so I think the biggest barriers there is understanding what the requirements are and how best to meet those requirements Inc and then secure manner because you need to make sure that things are working from a latency perspective that things work the way they did and get out of the mind shift that you know it was a cheery application in the data center it doesn't have to be a Tier three application in the cloud so lift and shift is is not the way to go scale is a big part of what I see is the competitive advantage to lot of these clouds and they used to be proprietary network stacks in the old days and then open systems came that was a good thing but as clouds become bigger there's kind of an inherent lock in there with the scale how do you guys keep the choice open how're you guys thinking about interoperability what are some of the conversations and you guys are having around those key concepts well when we look at when we look at the problem from a networking perspective it it's really key for you to just enable enable all the all the clouds to be to be able to communicate between them developers will will find a way to use the cloud that best suits their their business need and and like like you said it's whether whether you're in denial or not of the multi cloud fact that then your company is in already that's it becomes really important for you to move quickly yeah and a lot of it also hinges on how well is the provider embracing what that specific cloud is doing so are they are they swimming with Amazon or Azure and just helping facilitate things they're doing the you know the heavy lifting API work for you or are they swimming upstream and they're trying to hack it all together in a messy way and so that helps you you know stay out of the lock-in because they're you know if they're doing if they're using Amazon native tools to help you get where you need to be it's not like Amazon's gonna release something in the future that completely you know you have designed yourself into a corner so the closer they're more than cloud native they are the more the easier it is to to deploy but you also need to be aligned in such a way that you can take advantage of those cloud native technologies will they make sense tgw is a game changer in terms of cost and performance right so to completely ignore that would be wrong but you know if you needed to have encryption you know teach Adobe's not encrypted so you need to have some type of a gateway to do the VPN encryption you know so the aviatrix tool gives you the beauty of both worlds you can use tgw or the Gateway Wow real quick in the last minute we have I want to just get a quick feedback from you guys I hear a lot of people say to me hey the I picked the best cloud for the workload you got and then figure out multi cloud behind the scenes so that seems to be do you guys agree with that I mean is it do I go mole to one cloud across the whole company or this workload works great on AWS that work was great on this from a cloud standpoint you agree with that premise and then witness multi-cloud stitch them all together yeah from from an application perspective it it can be per workload but it can also be an economical decision certain enterprise contracts will will pull you in one direction to add value but the the network problem is still the same go away yeah yeah I mean you don't want to be trying to fit a square into a round Hall right so if it works better on that cloud provider then it's our job to make sure that that service is there and people can use it agree you just need to stay ahead of the game make sure that the then they're working for structure is there secure is available and is multi cloud capable yeah I'm at the end the day you guys just validating that it's the networking game now cloud storage compute check networking is where the action is awesome thanks for your insights guys appreciate you coming on the panel appreciate Thanks thank you [Applause] [Music] [Applause] okay welcome back on the live feed I'm John for its Dee Mulaney my co-host with aviatrix I'm with the cube for the special digital event our next customer panel got great another set of cloud network architects Justin Smith was aura Justin broadly with Ellie Mae and Amit Oh tree job with Koopa Pokemon stage [Applause] all right thank you thank you oK you've got all the cliff notes from the last session welcome rinse and repeat yeah yeah we're going to go under the hood a little bit I think I think they nailed the what we've been reporting and we've been having this conversation around networking is where the action is because that's the end of the day you got a move attack from A to B and you get work gloves exchanging data so it's really killer so let's get started Amit what are you seeing as the journey of multi cloud as you go under the hood and say okay I got to implement this I have to engineer the network make it enabling make it programmable make it interoperable across clouds I mean that's like I mean almost sounds impossible to me what's your taking yeah I mean it it seems impossible but if you are running an organization which is running infrastructure as a cordon all right it is easily doable like you can use tools out there that's available today you can use third-party products that can do a better job but but put your architecture first don't wait architecture may not be perfect put the best architecture that's available today and be agile to iterate and make improvements over the time we got to Justin's over here so I have to be careful when I point a question adjusting they both have to answer but okay journeys what's the journey been like I mean is there phases we heard that from Gardner people come into multi cloud and cloud native networking from different perspectives what's your take on the journey Justin yeah I mean from Mars like to we started out very much focused on one cloud and as we started doing Atkins we started doing new products the market the need for multi cloud comes very apparent very quickly for us and so you know having an architecture that we can plug in play into and be able to add and change things as it changes is super important for what we're doing in the space just in your journey yes for us we were very ad hoc oriented and the idea is that we were reinventing all the time trying to move into these new things and coming up with great new ideas and so rather than it being some iterative approach with our deployments that became a number of different deployments and so we shifted that tour and the network has been a real enabler of this is that it there's one network and it touches whatever cloud we want it to touch and it touches the data centers that we need it to touch and it touches the customers that we need it to touch our job is to make sure that the services that are available and one of those locations are available in all of the locations so the idea is not that we need to come up with this new solution every time it's that we're just iterating on what we've already decided to do before we get the architecture section I want to ask you guys a question I'm a big fan of you know let the app developers have infrastructure as code so check but having the right cloud run that workload I'm a big fan of that if it works great but we just heard from the other panel you can't change the network so I want to get your thoughts what is cloud native networking and is that the engine really got the enabler for this multi cloud trend but you guys taken we'll start with a mint what do you think about that yeah so you are gonna have workloads running in different clouds and the workloads would have affinity to one cloud over other but how you expose that it's matter of how you are going to build your networks how we are going to run security how we are going to do egress ingress out of it so it means the big problem how do you split says what's the solution what's the end the key pain points and problem statement I mean the key pain point for most companies is how do you take your traditional on-premise network and then blow that out to the cloud in a way that makes sense you know IP conflicts you have IP space you pub public eye peas and premise as well as in the cloud and how do you kind of make a sense of all of that and I think that's where tools like aviatrix make a lot of sense in that space from our site it's it's really simple it's a latency and bandwidth and availability these don't change whether we're talking about cloud or data center or even corporate IT networking so our job when when these all of these things are simplified into like s3 for instance and our developers want to use those we have to be able to deliver that and for a particular group or another group that wants to use just just GCP resources these aren't we have to support these requirements and these wants as opposed to saying hey that's not a good idea our job is to enable them not to disable them do you think I do you guys think infrastructure has code which I love that I think that's the future it is we saw that with DevOps but I just start getting the networking is it getting down to the network portion where it's network is code because stores and compute working really well is seeing all kubernetes and service master and network is code reality is that there is got work to do it's absolutely there I mean you mentioned net DevOps and it's it's very real I mean in Cooper we build our networks through terraform and on not only just out of fun build an API so that we can consistently build V nets and VPC all across in the same way three guys do it yeah and even security groups and then on top an aviatrix comes in we can peer the networks bridge bridge all the different regions through code same with you guys but yeah think about this everything we deploy is done with automation and then we also run things like lambda on top to make changes in real time we don't make manual changes on our network in the data center funny enough it's still manual but the cloud has enabled us to move into this automation mindset and and all my guys that's what they focus on is is bringing what now what they're doing in the cloud into the data center which is kind of opposite of what it should be that's full or what it used to be it's full DevOps then yes yeah I mean for us was similar on premise still somewhat very manual although we're moving more Norton ninja and terraform concepts but everything in the production environment is colored confirmation terraform code and now coming into the datacenter same I just wanted to jump in on a Justin Smith one of the comment that you made cuz it's something that we always talk about a lot is that the center of gravity of architecture used to be an on-prem and now it's shifted in the cloud and once you have your strategic architecture what you--what do you do you push that everywhere so what you used to see at the beginning of cloud was pushing the architecture on prem into cloud now i want to pick up on what you said to you others agree that the center of architect of gravity is here i'm now pushing what i do in the cloud back into on-prem and what and then so first that and then also in the journey where are you at from 0 to 100 of actually in the journey to cloud do you 50% there are you 10% are you vacuum datacenters next year I mean were you guys at yeah so there's there's two types of gravity that you typically are dealing with with no migration first is data gravity and your data set and where that data lives and then the second is the network platform that interrupts all that together in our case the data gravity sold mostly on Prem but our network is now extend out to the app tier that's gonna be in cloud right eventually that data gravity will also move to cloud as we start getting more sophisticated but you know in our journey we're about halfway there about halfway through the process we're taking a handle of lift and shift and when did that start and we started about three years ago okay okay cool bye it's a very different story it started from a garage and 100% on the clock it's a business spend management platform as a software as a service 100% on the cloud it was like 10 years ago right yes yeah you guys are riding the wave love that architecture Justin I want to ask you is or you guys mentioned DevOps I mean honestly we saw the huge observability wave which is essentially network management for the cloud in my opinion right yeah it's more dynamic but this is about visibility we heard from the last panel you don't know what's being turned on or turned off from a services standpoint at any given time how is all this playing out when you start getting into the DevOps down well this this is the big challenge for all of us as visibility when you talk transport within a cloud you know we very interesting we have moved from having a backbone that we bought that we owned that would be data center connectivity we now I work for as or as a subscription billing company so we want to support the subscription mindset so rather than going and buying circuits and having to wait three months to install and then coming up with some way to get things connected and resiliency and redundancy I my backbone is in the cloud I use the cloud providers interconnections between regions to transport data across and and so if you do that with their native solutions you you do lose visibility there there are areas in that that you don't get which is why controlling you know controllers and having some type of management plane is a requirement for us to do what we're supposed to do and provide consistency while doing it a great conversation I loved when you said earlier latency bandwidth I think availability with your sim pop3 things guys SLA I mean you just do ping times between clouds it's like you don't know what you're getting for round-trip times this becomes a huge kind of risk management black hole whatever you want to call blind spot how are you guys looking at the interconnects between clouds because you know I can see that working from you know ground to cloud I'm per cloud but when you start doing with multi clouds workloads SLA is will be all of the map won't they just inherently but how do you guys view that yeah I think we talked about workload and we know that the workloads are going to be different in different clouds but they are going to be calling each other so it's very important to have that visibility that you can see how data is flowing at what latency and what our ability is hour is there and our authority needs to operate on that so it's solely use the software dashboard look at the times and look at the latency in the old day is strong so on open so on you try to figure it out and then your day is you have to figure out just what's your answer to that because you're in the middle of it yeah I mean I think the key thing there is that we have to plan for that failure we have to plan for that latency in our applications that's starting start tracking your SLI something you start planning for and you loosely couple these services and a much more micro services approach so you actually can handle that kind of failure or that type of unknown latency and unfortunately the cloud has made us much better at handling exceptions a much better way you guys are all great examples of cloud native from day one and you guys had when did you have the tipping point moment or the Epiphany of saying a multi clouds real I can't ignore it I got to factor it into all my design design principles and and everything you're doing what's it was there a moment over that was it from day one now there are two divisions one was the business so in business there was some affinity to not be in one cloud or to be in one cloud and that drove from the business side so as a cloud architect our responsibility was to support that business and other is the technology some things are really running better in like if you are running dot network load or you are going to run machine learning or AI so that you have you would have that reference of one cloud over other so it was the bill that we got from AWS I mean that's that's what drives a lot of these conversations is the financial viability of what you're building on top of it which is so we this failure domain idea which is which is fairly interesting how do I solve our guarantee against a failure domain you have methodologies with you know back-end direct connects or interconnect with GCP all of these ideas are something that you have to take into account but that transport layer should not matter to whoever we're building this for our job is to deliver the frames in the packets what that flows across how you get there we want to make that seamless and so whether it's a public Internet API call or it's a back-end connectivity through Direct Connect it doesn't matter it just has to meet a contract that you signed with your application folks yeah that's the availability piece just on your thoughts on that I think any comment on that so actually multi clouds become something much more recent in the last six to eight months I'd say we always kind of had a very much an attitude of like moving to Amazon from our private cloud is hard enough why complicate it further but the realities of the business and as we start seeing you know improvements in Google and Asia and different technology spaces the need for multi cloud becomes much more important as well as our acquisition strategies I matured we're seeing that companies that used to be on premise that we typically acquire are now very much already on a cloud and if they're on a cloud I need to plug them into our ecosystem and so that's really change our multi cloud story in a big way I'd love to get your thoughts on the clouds versus the clouds because you know you compare them Amazon's got more features they're rich with features I see the bills are hiking people using them but Google's got a great network he googles networks pretty damn good and then you got Asher what's the difference between the clouds who where they evolve something where they peak in certain areas better than others what what are the characteristics which makes one cloud better do they have a unique feature that makes as you're better than Google and vice versa what do you guys think about the different clouds yeah to my experience I think there is the approach is different in many places Google has a different approach very DevOps friendly and you can run your workload like the your network can span regions time I mean but our application ready to accept that MS one is evolving I mean I remember 10 years back Amazon's Network was a flat network we will be launching servers and 10.0.0.0 so so the VP sees concept came out multi-account came out so they are evolving as you are at a late start but because they have a late start they saw the pattern and they they have some mature set up on the I mean I think they're all trying to say they're equal in their own ways I think they all have very specific design philosophies that allow them to be successful in different ways and you have to kind of keep that in mind as you architect your own solution for example Amazon has a very much a very regional affinity they don't like to go cross region in their architecture whereas Google is very much it's a global network we're gonna think about as a global solution I think Google also has a banjo it's third to market and so it has seen what a sure did wrong it's seen what AWS did wrong and it's made those improvements and I think that's one of their big advantage at great scale to Justin thoughts on the cloud so yeah Amazon built from the system up and Google built from the network down so their ideas and approaches are from a global versus or regional I agree with you completely that that is the big number one thing but the if you look at it from the outset interestingly the the inability or the ability for Amazon to limit layer two broadcasting and and what that really means from a VPC perspective changed all the routing protocols you can use all the things that we have built inside of a data center to provide resiliency and and and make things seamless to users all of that disappeared and so because we had to accept that at the VPC level now we have to accept it at the LAN level Google's done a better job of being able to overcome those things and provide those traditional network facilities to us just great panel can go all day here's awesome so I heard we could we'll get to the cloud native naive questions so kind of think about what's not even what's cloud is that next but I got to ask you had a conversation with a friend he's like Wayne is the new land so if you think about what the land was at a datacenter when is the new link you get talking about the cloud impact so that means st when the old st winds kind of changing into the new land how do you guys look at that because if you think about it what lands were for inside a premises was all about networking high speed but now when you take a win and make the essentially a land do you agree with that and how do you view this trend and is it good or bad or is it ugly and what's what you guys take on this yeah i think it's a it's a thing that you have to work with your application architect so if you are managing networks and if you're a sorry engineer you need to work with them to expose the unreliability that would bring in so the application has to hand a lot of this the difference in the latencies and and the reliability has to be worked through the application there land when same concept as that BS I think we've been talking about for a long time the erosion of the edge and so is this is just a continuation of that journey we've been on for the last several years as we get more and more cloud native and we start about API is the ability to lock my data in place and not be able to access it really goes away and so I think this is just continuation that thing I think it has challenges we start talking about weighing scale versus land scale the tooling doesn't work the same the scale of that tooling is much larger and the need to automation is much much higher in a way and than it was in a land that's what you're seeing so much infrastructure as code yeah yeah so for me I'll go back again to this its bandwidth and its latency right that that define those two land versus when but the other thing that comes up more and more with cloud deployments is where is our security boundary and where can I extend this secure aware appliance or set of rules to protect what's inside of it so for us we're able to deliver VRS or route forwarding tables for different segments wherever we're at in the world and so they're they're trusted to talk to each other but if they're gonna go to someplace that's outside of their their network then they have to cross a security boundary and where we enforce policy very heavily so for me there's it's not just land when it's it's how does environment get to environment more importantly that's a great point and security we haven't talked to yet but that's got to be baked in from the beginning that's architecture thoughts on security are you guys are dealing with it yeah start from the base have app to app security built-in have TLS have encryption on the data a transit data at rest but as you bring the application to the cloud and they are going to go multi-cloud talking to over the Internet in some places well have apt web security I mean I mean our principals day security is day zero every day and so we we always build it into our design we want our architecture into our applications its encrypt everything its TLS everywhere it's make sure that that data is secured at all times yeah one of the cool trends at RSA just as a side note was the data in use encryption piece which is a homomorphic stuff was interesting all right guys final question you know we heard on the earlier panel was also trending at reinvent we take the tea out of cloud native it spells cloud naive okay they got shirts now aviatrix kind of got this trend going what does that mean to be naive so if you're to your peers out there watching a live stream and also the suppliers that are trying to supply you guys with technology and services what's naive look like and what's native look like when is someone naive about implementing all this stuff so for me it's because we are in hundred-percent cloud for us it's main thing is ready for the change and you will you will find new building blocks coming in and the network design will evolve and change so don't be naive insane that it's static you wall with the change I think the big naivety that people have is that well I've been doing it this way for 20 years and been successful it's going to be successful in cloud the reality is that's not the case you have to think some of the stuff a little bit differently and you need to think about it early enough so that you can become cloud native and really enable your business on cloud yeah for me it's it's being open minded right the the our industry the network industry as a whole has been very much I am smarter than everybody else and we're gonna tell everybody how it's going to be done and we had we fell into a lull when it came to producing infrastructure and and and so embracing this idea that we can deploy a new solution or a new environment in minutes as opposed to hours or weeks or four months in some cases is really important and and so you know it's not me being closed-minded native being open minded exactly and and it took a for me it was that was a transformative kind of where I was looking to solve problems in a cloud way as opposed to looking to solve problems in this traditional old-school way all right I know we're out of time but I ask one more question so you guys so good it could be a quick answer what's the BS language when you the BS meter goes off when people talk to you about solutions what's the kind of jargon that you hear that's the BS meter going off what are people talking about that in your opinion you here you go that's total B yes but what triggers use it so that I have two lines out of movies that are really I can if I say them without actually thinking them it's like 1.21 jigowatts are you out of your mind from Back to the Future right somebody's giving you all these and then and then Martin Mull and and Michael Keaton and mr. mom when he goes to 22 21 whatever it takes yeah those two right there if those go off in my mind somebody's talking to me I know they're full of baloney so a lot of speech would be a lot of speeds and feeds a lot of data did it instead of talking about what you're actually doing and solutioning for you're talking about well I does this this this and any time I start seeing the cloud vendor start benchmarking against each other it's your workload is your workload you need a benchmark yourself don't don't listen to the marketing on that that's that's all what triggers you and the bsp I think if somebody explains you and not simple they cannot explain you in simplicity then that's good all right guys thanks for the great insight great pen how about a round of applause DX easy solutions integrating company that we service customers from all industry verticals and we're helping them to move to the digital world so as a solutions integrator we interface with many many customers that have many different types of needs and they're on their IT journey to modernize their applications into the cloud so we encounter many different scenarios many different reasons for those migrations all of them seeking to optimize their IT solutions to better enable their business we have our CPS organization it's cloud platform services we support AWS does your Google Alibaba porco will help move those workloads to wherever it's most appropriate no one buys the house for the plumbing equally no one buys the solution for the networking but if the plumbing doesn't work no one likes the house and if this network doesn't work no one likes a solution so network is ubiquitous it is a key component of every solution we do the network connectivity is the lifeblood of any architecture without network connectivity nothing works properly planning and building a scalable robust network that's gonna be able to adapt with the application needs its critical when encountering some network design and talking about speed the deployment aviatrix came up in discussion and we then further pursued an area DHT products that incorporated aviatrix is part of a new offering that we are in the process of developing that really enhances our ability to provide cloud connectivity for the lance cloud connectivity there's a new line of networking services that we're getting into as our clients moving the hybrid cloud networking it is much different than our traditional based services an aviatrix provides a key component in that service before we found aviatrix we were using just native peering connections but there wasn't a way to visualize all those peering connections and with multiple accounts multiple contacts for security with a v8 church we were able to visualize those different peering connections of security groups it helped a lot especially in areas of early deployment scenarios were quickly able to then take those deployment scenarios and turn them into scripts that we can then deploy repeatedly their solutions were designed for work with the cloud native capabilities first and where those cloud native capabilities fall short they then have solution sets that augment those capabilities I was pleasantly surprised number one with the aviatrix team as a whole in their level of engagement with us you know we weren't only buying the product we were buying a team that came on board to help us implement and solution that was really good to work together to learn both what aviatrix had to offer as well as enhancements that we had to bring that aviatrix was able to put into their product and meet our needs even better aviatrix was a joy to find because they really provided us the technology that we needed in order to provide multi cloud connectivity that really added to the functionality that you can't get from the basically providing services we're taking our customers on a journey to simplify and optimize their IT infrastructure baby Atrix certainly has made my job much easier okay welcome back to altitude 2020 for the digital event for the live feed welcome back I'm John fray with the cube with Steve Mulaney CEO aviatrix for the next panel from global system integrators the folks who are building and working with folks on their journey to multi cloud and cloud native networking we've got a great panel George Buckman with dxc and Derek Monahan with wwt welcome to the stage [Applause] [Music] okay you guys are the ones out there advising building and getting down and dirty with multi cloud and cloud native network and we start from the customer panel you can see the diversity of where people come into the journey of cloud it kind of depends upon where you are but the trends are all clear cloud native networking DevOps up and down the stack this has been the main engine what's your guys take of the disk Jerry to multi cloud what do you guys seeing yep yeah it's it's critical I mean we're seeing all of our enterprise customers enter into this they've been through the migrations of the easy stuff you know now they're trying to optimize and get more improvement so now the tough stuffs coming on right and you know they need their data processing near where their data is so that's driving them to a multi cloud environment okay we heard some of the edge stuff I mean you guys are you've seen this movie before but now it's a whole new ballgame what's your take yeah so I'll give you a hint so our practice it's not called the cloud practice it's the multi cloud practice and so if that gives you a hint of how we approach things it's very consultative and so when we look at what the trends are let's look a little year ago about a year ago we were having conversations with customers let's build a data center in the cloud let's put some VP C's let's throw some firewalls with some DNS and other infrastructure out there and let's hope it works this isn't a science project so what we're trying we're starting to see is customers are starting to have more of a vision and we're helping with that consultative nature but it's totally based on the business and you got to start understanding how the lines of business are using the apps and then we evolved into that next journey which is a foundational approach to what are some of the problem statements customers are solving when they come to you what are the top things that are on their my house or the ease of use of Julie all that stuff but what specifically they did digging into yeah some complexity I think when you look at a multi cloud approach in my view is network requirements are complex you know I think they are but I think the approach can be let's simplify that so one thing that we try to do this is how we talk to customers is let's just like you simplify an aviatrix simplifies the automation orchestration of cloud networking we're trying to simplify the design the planning implementation of infrastructure across multiple workloads across multiple platforms and so the way we do it is we sit down we look at not just use cases and not just the questions in common we anticipate we actually build out based on the business and function requirements we build out a strategy and then create a set of documents and guess what we actually build in the lab and that lab that we platform we built proves out this reference architecture actually works absolutely we implement similar concepts I mean we they're proven practices they work great so well George you mentioned that the hard parts now upon us are you referring to networking what is specifically were you getting at Tara says the easy parts done that so for the enterprises themselves migrating their more critical apps or more difficult apps into the environments you know they've just we've just scratched the surface I believe on what enterprises that are doing to move into the cloud to optimize their environments to take advantage of the scale and speed to deployment and to be able to better enable their businesses so they're just now really starting the >> so do you get you guys see what I talked about them in terms of their Cambrian explosion I mean you're both monster system integrators with you know top fortune enterprise customers you know really rely on you for for guidance and consulting and so forth and boy they're networks is that something that you you've seen I mean - does that resonate did you notice a year and a half ago and all of a sudden the importance of cloud for enterprise shoot up yeah I mean we're seeing it okay in our internal environment as you know we're a huge company or as customers are in 30 so we're experiencing that internal okay and every one of our other customers so I I have another question oh but I don't know the answer to this and the lawyer never asks a question that you don't know the answer to but I'm gonna ask it anyway DX c @ w WT massive system integrators why aviatrix yep so great question Steve so I think the way we approach things I think we have a similar vision a similar strategy how you approach things how we approach things that world by technology number one we want to simplify the complexity and so that's your number one priorities let's take the networking but simplify it and I think part of the other point I'm making is we have we see this automation piece as not just an afterthought anymore if you look at what customers care about visibility and automation is probably the at the top three maybe the third on the list and I think that's where we see the value and I think the partnership that we're building and what I what I get excited about is not just putting yours in our lab and showing customers how it works is Co developing a solution with you figuring out hey how can we make this better Bank visibily is a huge thing jump in security alone network everything's around visibility what automation you see happening in terms of progression order of operations if you will it's the low-hanging fruit what are people working on now and what are what are some of the aspirational goals around when you start thinking about multi cloud an automation yep so I wanted to get back to answer that question I want to answer your question you know what led us there and why aviatrix you know in working some large internal IT projects and and looking at how we were going to integrate those solutions you know we like to build everything with recipes where network is probably playing catch-up in the DevOps world but with a DevOps mindset looking to speed to deploy support all those things so when you start building your recipes you take a little of this a little of that and you mix it all together well when you look around you say wow look there's this big bag of athe let me plop that in that solves a big part of my problems that I have to speed to integrate speed to deploy and the operational views that I need to run this so that was 11 years about reference architectures yeah absolutely so you know they came with a full slate of reference architectures already the out there and ready to go that fit our needs so it's very very easy for us to integrate those into our recipes what do you guys think about all the multi vendor interoperability conversations that have been going on choice has been a big part of multi cloud in terms of you know customers want choice didn't you know they'll put a workload in the cloud that works but this notion of choice and interoperability is become a big conversation it is and I think our approach and that's why we talk to customers is let's let's speed and D risk of that decision making process and how do we do that because the interoperability is key you're not just putting it's not just a single vendor we're talking you know many many vendors I mean think about the average number of cloud application as a customer uses a business and enterprise business today you know it's it's above 30 it's it's skyrocketing and so what we do and we look at it from an Billee approach is how do things interoperate we test it out we validate it we build a reference architecture says these are the critical design elements now let's build one with aviatrix and show how this works with aviatrix and I think the the important part there though is the automation piece that we add to it invisibility so I think the visibility is what's what I see lack in cross industry today and the cloud needed that's been a big topic okay in terms of aviatrix as you guys see them coming in there one of the ones that are emerging and the new brands emerging with multi cloud you still got the old guard incumbent with huge footprints how our customers dealing with that that kind of component and dealing with both of them yeah I mean where we have customers that are ingrained with a particular vendor and you know we have partnerships with many vendors so our objective is to provide the solution that meets that client and you they all want multi vendor they all want interoperability correct all right so I got to ask you guys a question what we were defining day to operations what does that mean I mean you guys are looking at the big business and technical components of architecture what does day to Operations mean what's the definition of that yeah so I think from our perspective my experience we you know day to operations whether it's it's not just the you know the orchestration piece and setting up and let it a lot of automate and have some you know change control you're looking at this from a data perspective how do I support this ongoing and make it easy to make changes as we evolve that the the cloud is very dynamic the the nature of how the fast is expanding the number of features is astonishing trying to keep up to date with a number of just networking capabilities and services that are added so I think day to operation starts with a fundable understanding of you know building out supporting a customer's environments and making it the automation piece easy from from you know a distance I think yeah and you know taking that to the next level of being able to enable customers to have catalog items that they can pick and choose hey I need this network connectivity from this cloud location back to this on pram and being able to have that automated and provisioned just simply by ordering it for the folks watching out there guys take a minute to explain as you guys are in the trenches doing a lot of good work what are some of the engagement that you guys get into how does that progress what is the what's what happens there they call you up and say hey I need multi-cloud or you're already in there I mean take us through why how someone can engage to use a global si to come in and make this thing happen what's typical engagement look like yeah so from our perspective we typically have a series of workshops in a methodology that we kind of go along the journey number one we have a foundational approach and I don't mean foundation meaning the network foundation that's a very critical element we got a factor in security we've got to factor in automation so we think about foundation we do a workshop that starts with education a lot of times we'll go in and we'll just educate the customer what does VPC sharing you know what is a private link and asher how does that impact your business you know customers I want to share services out in an ecosystem with other customers and partners well there's many ways to accomplish that so our goal is to you know understand those requirements and then build that strategy with them thoughts Georgia yeah I mean I'm one of the guys that's down in the weeds making things happen so I'm not the guy on the front line interfacing with the customers every day but we have a similar approach you know we have a consulting practice that will go out and and apply their practices to see what those and when do you parachute in yeah and when I've been is I'm on the back end working with our offering development leads for the networking so we understand or seeing what customers are asking for and we're on the back end developing the solutions that integrate with our own offerings as well as enable other customers to just deploy quickly to meet their connectivity needs it so the patterns are similar right final question for you guys I want to ask you to paint a picture of what success looks like and you know the name customers didn't again reveal kind of who they are but what does success look like in multi-cloud as you as you paint a picture for the folks here and watching on the live stream it's someone says hey I want to be multi-cloud I got to have my operations agile I want full DevOps I want programmability security built in from day zero what does success look like yeah I think success looks like this so when you're building out a network the network is a harder thing to change than some other aspects of cloud so what we think is even if you're thinking about that second cloud which we have most of our customers are on to public clouds today they might be dabbling in is you build that network foundation at architecture that takes in consideration where you're going and so once we start building that reference architecture out that shows this is how to sit from a multi-cloud perspective not a single cloud and let's not forget our branches let's not forget our data centers let's not forget how all this connects together because that's how we define multi-cloud it's not just in the cloud it's on Prem and it's off Prem and so collectively I think the key is also is that we provide them an hld you got to start with a high level design that can be tweaked as you go through the journey but you got to give a solid structural foundation and that networking which we think most customers think as not not the network engineers but as an afterthought we want to make that the most critical element before you start the journey Jorge from your seed how do you success look for you so you know it starts out on these journeys often start out people not even thinking about what is gonna happen with what their network needs are when they start their migration journey to the cloud so I want this success to me looks like them being able to end up not worrying about what's happening in the network when they move to the cloud good guys great insight thanks for coming on share and pen I've got a round of applause the global system integrators [Applause] [Music] okay welcome back from the live feed I'm chef for with the q Steve Valenti CEO of aviatrix my co-host our next panel is the aviatrix certified engineer is also known as aces this is the folks that are certified their engineering they're building these new solutions please welcome Toby Foss from informatica Stacy linear from Teradata and Jennifer Reed with Victor Davis to the stage I was just gonna I was just gonna rip you guys see where's your jackets and Jen's got the jacket on okay good love the aviatrix aces pile of gear they're above the clouds story to new heights that's right so guys aviatrix aces love the name I think it's great certified this is all about getting things engineered so there's a level of certification I want to get into that but first take us through the day in the life of an ace and just to point out Stacey's a squad leader so he's like it Squadron Leader Roger and leader yeah Squadron Leader he's got a bunch of aces underneath him but share your perspective day-in-the-life Jennifer we'll start with you sure so I have actually a whole team that works for me both in the in the North America both in the US and in Mexico and so I'm really working to get them certified as well so I can become a squad leader myself but it's important because one of the the critical gaps that we've found is people having the networking background because they're you graduate from college and you have a lot of computer science background you can program you've got Python but networking in packets they just don't get and so just taking them through all the processes that it's really necessary to understand when you're troubleshooting is really critical mm-hm and because you're gonna get an issue where you need to figure out where exactly is that happening on the network you know is my my issue just in the V PC is and on the instant side is a security group or is it going on print and is this something actually embedded within Amazon itself I mean I should troubleshot an issue for about six months going back and forth with Amazon and it was the vgw VPN because they were auto-scaling on two sides and we ended up having to pull out the Cisco's and put in aviatrix so I could just say okay it's fixed and actually actually helped the application teams get to that and get it solved yeah but I'm taking a lot of junior people and getting them through that certification process so they can understand and see the network the way I see the network I mean look I've been doing this for 25 years when I got out when I went in the Marine Corps that's what I did and coming out the network is still the network but people don't get the same training they get they got in the 90s it's just so easy just write some software they work takes care of itself yes he'll be will good I'll come back to that I want to come back to that problem solve with Amazon but Toby I think the only thing I have to add to that is that it's always the network fault as long as I've been in never I've always been the network's fault and I'm even to this day you know it's still the network's fault and part of being a network guy is that you need to prove when it is and when it's not your fault and that means you need to know a little bit about a hundred different things to make that and now you've got a full stack DevOps you got to know a lot more times another 100 and these times are changing yeah they say you're Squadron Leader I get that right what is what is the squadron leader first can you describe what it is I think probably just leading all the network components of it but not they from my perspective when to think about what you ask them was it's about no issues and the escalation soft my day is a good outcome that's a good day it's a good day again every mission the Amazon this brings up a good point you know when you have these new waves come in you have a lot of new things new we use cases a lot of the finger-pointing it's that guys problem that girls problem so what how do you solve that and how do you get the young guns up to speed is there training is that this is where the certification comes in was where the certification is really going to come in I know when we we got together at reinvent one of the the questions that that we had with Steve and the team was what what should our certification look like you know she would just be teaching about what aviatrix troubleshooting brings to bear like what should that be like and I think Toby and I were like no no no that's going a little too high we need to get really low because the the better someone can get at actually understanding what actually happening in the network and and where to actually troubleshoot the problem how to step back each of those processes because without that it's just a big black box and they don't know you know because everything is abstracted in Amazon Internet and Azure and Google is substracted and they have these virtual gateways they have VPNs that you just don't have the logs on it's you just don't know and so then what tools can you put in front of them of where they can look because there are four logs well as long as they turned on the flow logs when they built it you know and there's like each one of those little things that well if they'd had decided to do that when they built it it's there but if you can come in later to really supplement that with training to actual troubleshoot and do a packet capture here as it's going through then teaching them how to read that even yeah Toby we were talking before he came on up on stage about your career you've been networking all your time and then you know you're now mentoring a lot of younger people how is that going because the people who come in fresh they don't have all the old war stories they don't know you talk about yeah that's never fault I walk in Mayr feet in the snow when I was your age I mean it's so easy now right they say what's your take on how you train the young piece so I've noticed two things one is that they are up to speed a lot faster in generalities of networking they can tell you what a network is in high school level now where I didn't learn that too midway through my career and they're learning it faster but they don't necessarily understand why it's that way here you know everybody thinks that it's always slash 24 for a subnet and they don't understand why you can break it down smaller why it's really necessary so the the ramp up speed is much faster for these guys that are coming in but they don't understand why and they need some of that background knowledge to see where it's coming from and why is it important and old guys that's where we thrive Jennifer you mentioned you got in from the Marines health spa when you got into networking how what was it like then and compare it now most like we've heard earlier static versus dynamic don't be static because back then you just said the network you got a perimeter yeah I know there was no such thing yeah no so back in the day I mean I mean we had banyan vines for email and you know we had token ring and I had to set up token ring networks and figure out why that didn't work because how many of things were actually sharing it but then actually just cutting fiber and running fiber cables and dropping them over you know shelters to plug them in and oh crap they swung it too hard and shattered it and how I gotta be great polished this thing and actually shoot like to see if it works I mean that was the network current five cat 5 cables to run an Ethernet you know and then from that just said network switches dumb switches like those were the most common ones you had then actually configuring routers and you know logging into a Cisco router and actually knowing how to configure that and it was funny because I had gone all the way up and was a software product manager for a while so I've gone all the way up the stack and then two and a half three years ago I came across to to work with entity group that became Victor Davis but we went to help one of our customers Avis and it was like okay so we need to fix the network okay I haven't done this in 20 years but all right let's get to it you know because it really fundamentally does not change it's still the network I mean I've had people tell me well you know when we go to containers we will not have to worry about the network and I'm like yeah you don't I do and then with this with and programmability is it really interesting so I think this brings up the certification what are some of the new things that people should be aware of that come in with the aviatrix ace certification what are some of the highlights can you guys share some of the some of the highlights around the certifications I think some of the importance is that it's it doesn't need to be vendor specific for network generality or basic networking knowledge and instead of learning how Cisco does something or how Palo Alto does something we need to understand how and why it works as a basic model and then understand how each vendor has gone about that problem and solved it in a general that's true in multi cloud as well you can't learn how cloud networking works without understanding how AWS integer and GCP are all slightly the same but slightly different and some things work and some things don't I think that's probably the number one take I think having a certification across clouds is really valuable because we heard the global s eyes cover the business issues what does it mean to do that is it code is that networking is the configuration is that aviatrix what is the I mean obviate races the ACE certifications but what is it about the multi cloud that makes it multi networking and multi vendor easy answer is yes so you got to be a general let's go to your hands and all you have to be it takes experience because it's every every cloud vendor has their own certification whether that is ops and [Music] advanced networking and advanced security or whatever it might be yeah they can take the test but they have no idea how to figure out what's wrong with that system and the same thing with any certification but it's really getting your hands in there and actually having to troubleshoot the problems you know actually work the problem you know and calm down it's going to be okay I mean because I don't know how many calls I've been on or even had aviatrix join me on it's like okay so everyone calm down let's figure out what's happening it's like we've looked at that screen three times looking at it again it's not gonna solve that problem right but at the same time you know remaining calm but knowing that it really is I'm getting a packet from here to go over here it's not working so what could be the problem you know and actually stepping them through those scenarios but that's like you only get that by having to do it you know and seeing it and going through it and then I have a question so we you know I just see it we started this program maybe six ago we're seeing a huge amount of interest I mean we're oversubscribed on all the training sessions we've got people flying from around the country even with coronavirus flying to go to Seattle to go to these events were oversubscribed good is that watching leader would put there yeah is that something that you see in your organization's are you recommending that to people do you see I mean I'm just I guess I'm surprised I'm not surprised but I'm really surprised by the demand if you would of this multi-cloud network certification because it really isn't anything like that is that something you guys can comment on or do you see the same things in your organization's I see from my side because we operate in the multi cloud environment so it really helps and it's beneficial for us yeah I think I would add that uh networking guys have always needed to use certifications to prove that they know what they know right it's not good enough to say yeah I know IP addresses or I know how a network works and a couple little check marks or a little letters by your name helps give you validity um so even in our team we can say hey you know we're using these certifications to know that you know enough of the basics and enough of the understandings that you have the tools necessary right so I guess my final question for you guys is why an eighth certification is relevant and then second part is share with the livestream folks who aren't yet a certified or might want to jump in to be AVH or certified engineers why is it important so why is it relevant and why should someone want to be an ace-certified I'm used to write engineer I think my view is a little different I think certification comes from proving that you have the knowledge not proving that you get a certification to get know I mean they're backwards so when you've got the training in the understanding and the you use that to prove and you can like grow your certification list with it versus studying for a test to get a certification and have no understanding of ok so that who is the right person that look at this is saying I'm qualified is it a network engineer is it a DevOps person what's your view you know is it a certain you know I think cloud is really the answer it's the as we talked like the edge is getting eroded so is the network initially eating eroded we're getting more and more of some network some DevOps some security lots and lots of security because network is so involved in so many of them that it's just the next progression I would say I expand that to more automation engineers because we have those nails probably extended as well well I think that the training classes themselves are helpful especially the entry-level ones for people who may be quote-unquote cloud architects but have never done anything and networking for them to understand why we need those things to really work whether or not they go through to eventually get a certification is something different but I really think fundamentally understanding how these things work it makes them a better architect makes some better application developer but even more so as you deploy more of your applications into the cloud really getting an understanding even from our people who have tradition down on Prem networking they can understand how that's going to work in the cloud - well I know we've got just under 30 seconds left but I want to get one more question and just one more for the folks watching that are you maybe younger that don't have that networking training from your experiences each of you can answer why is it should they know about networking what's the benefit what's in it for them motivate them share some insights and why they should go a little bit deeper in networking Stacy we'll start with you we'll go down let's say it's probably fundamental right if you want to deliver solutions networking use the very top I would say if you fundamental of an operating system running on a machine how those machines talk together as a fundamental change is something that starts from the base and work your way up right well I think it's a challenge because you you've come from top-down now you're gonna start looking from bottom-up and you want those different systems to cross communicate and say you built something and you're overlapping IP space not that that doesn't happen but how can I actually make that still operate without having to reappear e-platform it's like those challenges like those younger developers or sis engineers can really start to get their hands around and understand those complexities and bring that forward in their career they got to know the pilot pipes are working and some plumbing that's right works at how to code it that's right awesome thank you guys for great insights ace certain babies you're certified engineers also known as aces give a round of applause thank you okay all right that concludes my portion thank you Steve thanks for have Don thank you very much that was fantastic everybody round of applause for John for you yeah so great event great event I'm not going to take long we've got we've got lunch outside for that for the people here just a couple of things just call to action right so we saw the Aces you know for those of you out on the stream here become a certified right it's great for your career it's great for not knowledge is is fantastic it's not just an aviatrix thing it's gonna teach you about cloud networking multi-cloud networking with a little bit of aviatrix exactly what the cisco CCIE program was for IP network that type of the thing that's number one second thing is is is is learn right so so there's a there's a link up there for the four to join the community again like I started this this is a community this is the kickoff to this community and it's a movement so go to what a v8 community a bh6 comm was starting a community at multi cloud so you know get get trained learn I'd say the next thing is we're doing over a hundred seminars in across the United States and also starting into Europe soon will come out and will actually spend a couple hours and talk about architecture and talk about those beginning things for those of you on the you know on the livestream in here as well you know we're coming to a city near you go to one of those events it's a great way to network with other people that are in the industry as well as start to learn and get on that multi-cloud journey and then I'd say the last thing is you know we haven't talked a lot about what aviatrix does here and that's intentional we want you you know leaving with wanting to know more and schedule get with us in schedule a multi our architecture workshop session so we we sit out with customers and we talk about where they're at in that journey and more important where they're going and to find that end state architecture from networking compute storage everything and everything you heard today every panel kept talking about architecture talking about operations those are the types of things that we saw we help you cook define that canonical architecture that system architecture that's yours so for so many of our customers they have three by five plotted lucid charts architecture drawings and it's the customer name slash aviatrix arc network architecture and they put it on their whiteboard that's what what we and that's the most valuable thing they get from us so this becomes their 20-year network architecture drawing that they don't do anything without talking to us and look at that architecture that's what we do in these multi hour workshop sessions with customers and that's super super powerful so if you're interested definitely call us and let's schedule that with our team so anyway I just want to thank everybody on the livestream thank everybody here hopefully it was it was very useful I think it was and joined the movement and for those of you here join us for lunch and thank you very much [Applause] [Music] [Applause] [Music] you

>> From the silicon angle media office in Boston Massachusetts, it's the Cube. Now here's your host, Dave Vellante. >> Hello everyone and welcome to this week's episode of wiki buns cube insights, powered by ETR. In this breaking analysis, I plan to look deeper into the cloud market and specifically the business results and the momentum of the big three U.S cloud players. Now, Google last week opened up a bit and they not only broke out YouTube's revenues but also its cloud business. And quite a bit more detailed now like Microsoft the numbers are still somewhat opaque and hard to compare with AWS numbers which I find much cleaner. Nonetheless by squinting through the data, we're able to better understand the momentum that these three companies have in cloud and of course the ETR spending data, gives us an added data-driven dimension that is really insightful and helpful. Today we're focusing on, the big three in cloud. Amazon's AWS, Google's cloud platform GCP and Microsoft Azure. Now to meet the other U.S players are not hyper scalars and they're really not even in the discussion other than is an extension of their existing business. As an example, it would take IBM and Oracle between four and six years to spend as much on capex as Google spends, in four months. Now coming back to the big three. Each of these companies is coming at the opportunity with a different perspective. But Amazon and Microsoft, have been on a collision course for quite some time now. Google of course aspires to get into that conversation. Amazon in my opinion is the gold standard in cloud and I specifically refer to infrastructure as a service. They created the market and have earned the right to define the sector. Competitors like Microsoft are smart to differentiate and I'm going to discuss that. But first, let's take a listen as to how Amazon's CEO Andy Jassy Amazon web services CEO Andy Jassy, thinks about the goals of the AWS business. Roll the clip please. >> A high-level are top-down aggressive goals that we want every single customer who uses our platform to have an outstanding customer experience. And we want that outstanding customer experience in part is that their operational performance and their security are outstanding. But also that it allows them to build projects and initiatives that change their customer experience and allow them to be a sustainable successful business over a long period of time and then, we also really want to be the technology infrastructure platform under all the applications of people build. >> So, what's interesting to me here is how Jesse thinks about the AWS platform. It's a platform, to build applications. It's not a SaaS, it's not a platform which AWS can use to sell its software packages, it's a place to build apps. Any application, any workload, any place in the world. So when I say AWS has clean numbers, it's because they have a clean business. Infrastructure is what they do, period. That's what they report in their numbers and it's clean. Now compare that with Microsoft. Microsoft is doing incredibly well in the cloud and will come back to that, but Microsoft is taking a much different approach to the market. They report cloud revenue but it comprises public, private and hybrid. It includes SQL Server, Windows Server, Visual Studio, System Center, GateHub and Azure. And also support services and consulting. But the key here is they defined cloud to their advantage which is smart trying to differentiate with a multi cloud any cloud, any edge, story. Think Microsoft Azure stack slash Microsoft Ark etc. Now Google as we know is coming at this as a late comer. They admit they're a challenger. Their starting point is G suite. Their cloud focus is infrastructure and analytics. So, with that as some background let's take a look at the wiki bond estimates for I as revenue in 2019. What we have here is our estimates of AWS Azure and GCPs is IaaS and PaaS revenue, for 2018 and 2019. We've tried to strip out everything else so we can make an apples-to-apples comparison with Amazon. So let's start with Amazon. The street is concerned about the growth rate of AWS. It grew 35% last quarter, which admittedly is slowing down. But it did just under 10 billion. Think about that. AWS will probably hit a 50 billion dollar run rate this year 50 billion and it's growing in the double digits. AWS is going to be larger than Oracle this year and Cisco is next in its sights. it's like Drew Brees knocking down records in the NFL. Microsoft is very strong but remember, these are estimates. They report as your growth, but they don't really give us a dollar figure. We have to infer that from other data. So the narrative on Microsoft is they're catching up to AWS and in one-dimension that's true because they're growing faster than AWS. But AWS in 2019 grew by an amount almost equal to Asher's entire business in 2018. Now Google is hard to peg. The only thing we know is Google said it's cloud business was 9 billion in 2019, up from 5.8 billion in 18 and 4 billion in 17. So we're seeing an accelerating growth rate. That they said is largely attributable to GCP and they told us that GCP is growing significantly faster than their overall business. Which remember includes, G suite, cloud business that is. Okay. So that's the picture. Now, I want to take a minute to talk about the profitability of the cloud. On the Microsoft earnings call, Heather Bellini of Goldman Sachs, she was effusive she's an analyst exclaiming how impressed she was with the fact that Microsoft has been consistently increasing its cloud gross margins each quarter. I think was up five points in the last quarter. And on the Google call, Heather again was praising Google CEO Sundar Pichai on gross margin guidance for GCP. Which Sundar didn't answer. As well, Andy Jassy said in the Q blast reinvent that the cloud was higher margin than retail but it's scale, it's a relatively low margin business. As compared to software. I would like to comment on all this. First I think Jesse is sandbagging. AWS is a great margin business in my opinion. AWS has operating margins consistently in the mid 20s like 26% last quarter. Now, Bellini on the earnings call, was pressing on gross margins which in my opinion are even more impressive. Here's why. This is a chart I drew a long long time ago. It's a very basic view of the economics of the different sectors of the technology business. Namely hardware, software and services. Now, that each have a different margin profile as we're showing here. On the vertical axes, marginal cost that is the incremental cost of producing one additional unit of a product or service. On the horizontal axis, is volume. And we're showing the Pre-Cloud Era on the left and the Post-Cloud Era on the right-hand side of the chart. And you can see each segment has a different cost and hence different margin profile. In Hardware, you have economies at volume but you have to purchase and assemble components and so at some point your marginal cost hit a floor. Professional services have a diseconomies of scale. Meaning at higher volume, things get more complex and you have more overhead. Now that red line is software and everybody loves software because the marginal costs go to zero and your gross margin approaches the cost of distributing the software. Back in the old days, it really came down to the cost of a what our custom distributed a disk or a CD. So software gross margins are absolutely huge. Now let me call your attention to the green line that we've labeled outsourcing. In the pre-cloud era, outsourcing companies could get some economies but it really wasn't game changing. But in the post-cloud world the hyper scalars are driving automation. Now I'm exaggerating the margin impact because the cloud players still have to buy hardware and they have other costs. But the point is, gross margin and outsourcing IT to a cloud player is far more attractive to the vendor at scale. So Heather Bellini, was essentially asking Sachini Adela how is it that you can keep expanding your gross margins each quarter and she was trying to understand, if GCP gross margins were tracking similar to where AWS and Azure were back when they were smaller. And I think these curves at least give us some guidance. All right, so now let's pivot into the ETR data. This chart shows net score which remember, refers to spending velocity for each of the big three cloud players. Over the past nine surveys for cloud computing the cloud computing sector. Now three things stand out. First is that AWS remains very strong with net scores solidly in the 60% plus range. Second, is Azure has sustained a clear momentum lead over AWS, since the July 18 survey. And the third, is look at GCP's uptick. It's very notable and quite encouraging for Google. Now, let's take another cut on this data and drill into the larger companies, in the ETR data set. Look what happens when you isolate on Fortune 500. Two points here, AWS actually retakes the lead over azure, in net score or spending velocity even though Azure remains very strong. Amazon's showing in large accounts is very very impressive. Nearly back to early 2018 peak levels at 76%. So really strong net scores. The second point is GCPs uptrend holds firm and actually increases slightly, in these larger accounts. So it appears, that the big brands which perhaps used to shy away from cloud, are now increasingly adopting. Now, one of the things ETR does that I love is these drill downs, where they'll ask specific questions that are both timely and relevant. So we want to know, what every salesperson wants to know. Why do they buy? And that's what this chart shows. It shows data from the ETR drill downs and on the left hand in the green or the y the buys from Microsoft AWS and Google cloud. For Microsoft CIOs a compatibility with existing skills and the organization's IT footprint then its feature set etc. Look here's the deal, this is mr. softies huge advantage. It's just simpler to migrate work to Azure if you're already running Microsoft apps. And if Microsoft continues to deliver adequate features it's a no-brainer for many customers. For AWS, the pluses are ROI near-term and long-term and I've said many times, best cloud in terms of reliability, uptime, security AWS has the best cloud for infrastructure. And if you're not incurring huge migration cost or if you're not Walmart, why wouldn't you go, with the best cloud? Now GCP comes down to the tech. Google has good tech and IT guys. They're geeks. And geeks love Tech. And when it comes to analytics, Google is very very strong as well. Now the right-hand side of this chart shows why this is not in my opinion a winner-take-all game. The chart shows the percent of workloads in the cloud today in two years and three years across different survey dates. Today it's between 25% and 35% and it's headed upwards to 50% , this is a huge growth opportunity for these companies. You know sometimes people say to me that Google doesn't care about the cloud because it's such a small piece of their business or well they can't be number one or number two so they'll exit it. I don't buy this for a second. This is a trillion dollar business. Google is in it for the long game, and in my opinion, is going to slowly gain share over time. All right let's wrap up by looking forward to 2020 and beyond. The first thing I want to say is feel good for Google for reporting its cloud revenues but I think Google has to show more in cloud. I understand it's a good first step but IT buyers are still going to want to see more transparency. The other point I want to make is we are entering a new era the story of the past isn't going to be the same as this decade. Buyers aren't afraid of cloud anymore. It has become a mandate. The dominant services of the past and compute storage and networking to still be there but they're evolving, to support analytics, with AI and new types of database services. And these are becoming platforms for business transformation. Competition is, as we've seen, much more real today. Buyers have optionality. And that's going to create more innovation. SaaS, continues to be a huge factor but more so than ever. And hybrid and multi cloud is increasingly real and it's become a challenge for IT buyers so, I expect AWS is going to enter the ring in a bigger way to expand its Tim. Finally developers are no longer tinkerers, they are product creators. Now they said, there's a huge market. And the big tree can all participate as well as overseas players like, Ali Baba. As a customer it's becoming a more and more complicated situation. Cloud is not just about experimentation or startups it's increasingly about something that you really need to get right. Where to bet, migration and managing risks all become much more critical. On one hand, optionality is a good thing but if you make the wrong bet, it could be costly if you don't have a good exit strategy. Now as always, I really appreciate the comments that I get on my LinkedIn post and on Twitter I'm @DVellante So thanks for watching and thanks for your comments and your feedback This is Dave Vellante for the cube insights powered by ETR. We'll see you next time. (upbeat music)

our studios in the heart of Silicon Valley Palo Alto California this is a cute conversation welcome to another wiki bond digital community event this one's sponsored by Columbia I'm your host Peter Burris any business that aspires to be a digital business needs to think about its data differently it needs to think about how data can be applied to customer experience value propositions operations that improve profitability and strategic options for the business as it moves forward but that means openly either we're thinking about how we embed data more deeply into our operations that means we must also think about how we're going to protect that data so the business does not suffer because someone got a hold of our data or corrupted our data or that a system just failed and we needed to restore that data very quickly now what we want to be able to do is we want to do that in a way that's natural and looks a lot like a cloud because we want that cloud experience in our data protection as well so that's we're going to talk about with clue Meo today a lot of folks think in terms of moving all the data into the cloud we think increasingly we have to recognize a cloud is not a strategy for centralizing data but rather distributing data and being able to protect that data where it is utilizing a simple common cloud like experience it's becoming an increasingly central competitive need for a lot of digital enterprises the first conversation we had was with a puja and Kumar who John is a CEO and co-founder of comeö let's hear a puja I had to say about data value data services and clue me oh who john welcome to the show Thank You Bertram nice to be here so give us the update in Colombia so Tomio is a two year old company right we just recently launched out of stealth so so far you know we we came out with the innovative offering which is a SAS solution to go and protect on premises you know VMware and BMC environments that's what we launched out of style two months ago we our best of show when we came out of stealth in in VMware 2019 well ultimately we started with a vision about you know protecting data irrespective of where it resides so it was all about you know you know on-premises on cloud and other SAS services so one single service that protects data irrespective of where it resides so far we executed on on-premises VMware and VM see today what we are announcing for the first time is our protection to go and protect applications natively built on AWS so these are applications that an aptitude natively built on AWS that clue me or as a service will protect irrespective of you know them running you know in one region or cross region cross accounts and a single service that will allow our customers to protect native AWS applications the other big announcement we are making is a new round of financing and that is testament to the interest in the space and the innovative nature of the platform that we have built so when we came out of stealth we announced we had raised two rounds of financing 51 million dollars in series a and Series B rounds of financing today what we are announcing is a Series C round of financing of 135 million dollars the largest I would say Series C financing for a SAS enterprise company especially a company that's a little over two years old Oh congratulations that's gonna buy a lot of new technology and a lot of customer engagement but what customers as I said up from where customers are really looking for is they're looking for tooling and methods and capabilities that allow them to treat their data differently talk a little bit about the central importance of data and how it's driving decisions of Cluny oh yes so fundamentally you know when we built out the the data platform it was about going after the data protection as the first use case in the platform longer term the journey really is to go from a data protection company to a data management company and this is possible for the first time because you have the public cloud on your side if you truly built a platform for the cloud on the public cloud you have this distinct advantage of now taking the data that you're protecting and really leveraging it for others that you can enable the enterprise for and this is exactly what enterprises are asking for especially as they you know you know make a transition from on-premises to the public cloud where they are powering on more and more applications in the public cloud and they really you know sometimes have no idea in terms of where the data is sitting and how they can take advantage of all these data sources that ultimately Klum is protecting well no idea where the data is sitting take advantage of these data sources presumably facilitate new classes of integration because that's how you generate value out of data that suggests that we're not just looking at protection as crucially important as it is we're looking at new classes of services they're going to make it possible to alter the way you think about data management if I got that right and what are those new services yes it's it's a journey as I said right so starting with you know again data protection it's also about doing data protection across multiple clouds right so ultimately we are a platform even though we are announcing you know AWS you know application support today we've already done VMware and VM C as we go along you'll see us kind of doing this across multiple clouds so an application that's built on the cloud running across multiple clouds AWS asher and GC p or whatever it might be you see as kind of doing data protection across in applications in multiple clouds and then it's about going and saying you know can we take advantage of the data that we are protecting and really power on adjacent use cases you know they could be security use cases because we know exactly what's changing when it's changing there could be infrastructure analytics use cases because people are running tens of thousands of instances and containers and n VMs in the public cloud and if a problem happens nobody really knows what caused it and we have all the data and we can kind of you know index it in the backend analyze in the backend without the customer needing to lift a finger and really show them what happened in their environment that they didn't know about right so there's a lot of interesting use cases that get powered on because you have the ability to index all the data here you have the ability to essentially look at all the changes that are happening and really give that visibility to the end customer and all of this one-click and automating it without the customer needing to do much I will tell you this that we've talked to a number of customers of Cuneo and the fundamental choice the clue mio choice was simplicity how are you going to sustain that even as you add these new classes of services yes that is the key right and that is about the foundation we have built at the end of the day right so if you look at all of our customers that have you know on-boarded today it's really the experience where in less than you know 15 minutes they can essentially start enjoying the power of the platform and the backend that we have built and the focus on design that we have is ultimately why we are able to do this with simplicity so so when we when we think about you know all the things we do in the backend there's obviously a lot of complexity in the backend because it is a complex platform but every time we ask ourselves the question that okay from a customer perspective how do we make sure that it is one click and easy for them so that focus and that attention to detail that we have behind the scenes to make sure that the customer ultimately should just consume the service and should not need to do anything more than what they absolutely need to do so that they can essentially focus on what adds value to their business takes a lot of Technology a lot of dedication to make complex things really simple absolutely whoo John Kumar CEO and co-founder of Clue leo thanks very much for being on the cube Thank You bigger great conversation with poo John data value leading to data services now let's think a little bit more about how enterprises ultimately need to start thinking about how to manifest that in a cloud rich world Chad Kenny is the vice president and chief technologist at Kumi oh and Chad and I had an opportunity to sit down and talk about some of the interesting approaches that are possible because of cloud and very importantly to talk about a new announcement that clew mios making as they expand their support of different cloud types let's see what Chad had to say the notion of data services has been around for a long time but it's being upended recast reformed as a consequence of what cloud can do but that also means that cloud is creating new ways of thinking about data services new opportunities to entry and drive this powerful approach of thinking about digital businesses centralized assets and to have that conversation about what that means we've got Chad Kenny who's a VP and chief technologist of comeö with us today Chad welcome to the cube thanks so much for having me okay so let's start with that notion of data services and the role the clouds gonna play loomio has looked at this problem with this challenge from the ground up what does that mean so if you look at the the cloud as a whole customers have gone through a significant journey we've seen you know that the first shadow IT kind of play out where people decided to go to the cloud IT was too slow it moved into kind of a cloud first movement where people realize the power of cloud services that then got them to understand a little bit of interesting things that played out one moving applications as they exist were not very efficient and so they needed to react exort anapa second SAS was a core way of getting to the cloud in a very simplistic fashion without having to do much of whatsoever and so for applications that were not core competencies they realized they should go SAS and for anything that was a core competency they needed to really reaaargh attack to be able to take advantage of those you know very powerful cloud services and so when you look at it if people were to develop applications today cloud is the default that you'd go towards and so for us we had the luxury of building from the cloud up on these very powerful cloud services to enable a much more simple model for our customers to consume but even more so to be able to actually leverage the agility and elasticity of the cloud think about this for a quick second we can take facilities break them up expand them across many different computer resources within the cloud versus having to take kind of what you did on Prem in a single server or multitudes of servers and try to plant that in the cloud from a customer's experience perspective it's vastly different you get a world where you don't think about how you manage the infrastructure how you manage the service you just consume it and the value that customers get out of that is not only getting their data there which is the on-ramp around our data protection mechanisms but also being able to leverage cloud native services on top of that data in the longer term as we have this one common global index and path and what we're super excited today to announce is that we're adding in AWS native capabilities to be able to date and protect that data in the public cloud and this is kind of the default place where most people go to from a cloud perspective to really get their applications up and running and take advantage of a lot of those cloud native services well if you're gonna be cloud native and promised to customers as you can support their workloads you got to be obviously on AWS so congratulations on that but let's go back to this notion of user word powerful mm-hmm 80 of us is a mature platform GCPs coming along very rapidly asher is you know also very very good and there are others as well but sometimes enterprises discover that they have to make some trade-offs to get the simplicity they have to get less function to get the reliability they have to get rid of simplicity how does ku mio think through those trade-offs to deliver that simple that powerful that reliable platform for something as important as data protection and data services in general so we wanted to create an experience that was single click discover everything and be able to help people consume that service quickly and if you look at the problem that people are dealing with a customer's talked to us about this all the time is the power of the cloud resulted in hundreds if not thousands of accounts within AWS and now you get into a world where you're having to try to figure out how do I manage all of these for one discover all of it and consistently make sure that my data which as you've mentioned is incredibly important to businesses today as protect it and so having that one common view is incredibly important to start with and the simplicity of that is immensely powerful when you look at what we do as a business to make sure that that continues to occur is first we leverage cloud native services on the back which are complex and and and you know getting those things to run and orchestrate are things that we build on the back end on the front end we take the customer's view and looking at what is the most simple way of getting this experience to occur for both discovery as well as you know backup for recovery and even being able to search in a global fashion and so really taking their seats to figure out what would be the easiest way to both consume the service and then also be able to get value from it by running that service AWS has been around well AWS in many respects founded the cloud industry it's it's you know certainly Salesforce and the south side but AWS is the first company to make the promise that it was going to provide this very flexible very powerful very agile infrastructure as a service and they've done an absolutely marvelous job about it and they've also advanced the state of the art of the technology dramatically and in many respects are in the driver's seat what trade offs what limits does your new platform face as it goes to AWS or is it the same coolio experience adding now all of the capabilities of AWS it's a great question because I think a lot of solutions out there today are different parts and pieces kind of klom together well we built is a platform that these new services just get instantly added next time you log into that service you'll see that that available to you and you can just go ahead and log in to your accounts and be able to discover directly and I think that the Vout the power of SAS is really that not only have we made it immensely secure which is something that people think about quite a bit with having you know not only data in flight but data at rest encryption and and leveraging really the cloud capabilities of security but we've made it incredibly simple for them to be able to consume that easily literally not lift a finger to get anything done it's available for you when you log into that system and so having more and more data sources in one single pane of glass and being able to see all the accounts especially in AWS where you have quite a few of those accounts and to be able to apply policies in a consistent fashion to ensure that you're you know compliant within the environment for whatever business requirements that you have around data protection is immensely powerful to our customers Chad Kenney chief technologist plumie Oh thanks very much for being on the tube thank you great conversation Chad especially interested in hearing about how klum EO is being extended to include AWS services within its overall data protection approach and obviously into Data Services but let's take a little bit more into that Columbia was actually generated and prepared a short video that we could take a look at that goes a little bit more deeply into how this is all going to work [Music] enterprises are moving rapidly to the cloud embracing sass for simplified delivery of key services in this cloud centric world IT teams can focus on more strategic work accelerating digital transformation initiatives when it comes to backup IT is stuck designing patching and capacity planning for on-premise systems snapshots alone for data protection in the public cloud is risky and there are hundreds of unprotected SAS applications in the typical enterprise the move to cloud should make backup simpler but it can quickly become exponentially worse it's time to rethink the backup experience what if there were no hardware software or virtual appliances to size configure manage or even buy it all and by adding Enterprise backup public cloud workloads are no longer exposed to accidental data deletion and ransomware at Clube o we deliver secure data backup and recovery without any of that complexity or risk we provide all of the critical functions of enterprise backup d dupe and scheduling user and key management and cataloging because we're built in the public cloud we can rapidly deliver new innovations and take advantage of inherent data security controls our mission is to protect your data wherever it's stored the clew mio authentic SAS backup experienced scales on-demand to manage and protect your data more easily and efficiently and without things like cloud bills or egress charges pluto gives you predictable costs monitoring global backup compliance is far simpler and the built-in always-on security of Clue mio means that your data is safe take advantage of the cloud for backup with no constraints clew mio authentic SAS for the enterprise great video as we think about moving forward in the future and what customers are trying to do we have to think more in terms of the native services that cloud can provide and how to fully exploit them to increase the aggregate flexible both within our enterprises but also based on what our supplies have to offer we had a great conversation with wounds Young who is the CTO and co-founder of Clue mio about just that let's hear it wound had to say everybody's talking about the cloud and what the cloud might be able to do for their business the challenge is there are a limited number of people in the world who really understands what it means to build for the cloud utilizing the cloud it's a lot of approximations out there but not a lot of folks are deeply involved in actually doing it right we've got one here with us today woo Jung is the CTO and co-founder of Cluny o moon welcome to the cube how they tittie here so let's start with this issue of what it means to build for the cloud now loomio has made the decision to have everything fit into that as a service model what is that practically mean so from the engineering point of view building our SAS application is fundamentally different so the way that I'll go and say is that at Combe you know we actually don't build software and ship software what we actually do it will service and service is what we actually ship to our customers let me give you an example in the case of chromium they say backups fail like software sometimes fails and we get that failures too the difference in between criminal and traditional solutions is that if something were to fail we are the one detecting that failure before our customers - not only that when something fails we actually know exactly why you fail therefore we can actually troubleshoot it and we can actually fix it and upgrade the service without the customer intervention so it's not about the bugs also or about the troubleshooting aspect but it's also about new features if you were to introduce our new features we can actually do this without having customers upgraded code we will actually do it ourselves so essentially it frees the customers from actually doing all these actions because we will do them on behalf of them at scale and I think that's the second thing I want to talk about quickly is that the ability to use the cloud to do many of the things that you're talking about at scale creates incredible ranges of options that customers have at their disposal so for example AWS customers have historically used things like snapshots to provide a modicum of data protection to their AWS workloads but there are other new options that could be applied if the system's are built to supply them give us a sense of how kkumeul is looking at this question of you know snapshots versus something else yeah so basically traditionally even on the on print side of the things you have something called a snapshot and you had your backups right and they're they're fundamentally different but if you actually shift your gears and you look at what they WS offers today they actually offers the ability for you to take snapshots but actually that's not a backup right and they're fundamentally different so let's talk about it a little bit more what it means to be snapshots and a backup right so let's say there's a bad actor and your account gets compromised like your AWS account gets compromised so then the bad actor has access not only to the EBS volumes but also to the EBS snapshots what that means is that that person can actually go ahead and delete the EBS volume as well as the EBS snapshots now if you had a backup let's say you actually take a backup of that EBS volume to Kumu that bad actor will have access to the EBS volumes however you won't be able to delete the backup that we actually have in Kumu so in the whole thing the idea of Kumi on is that you should be able to protect all of your assets that being either an on-prem or an AWS by setting up a single policies and these are true backups and not just snapshots and that leads to the last question I have which is ultimately the ability to introduce these capabilities at scale creates a lot of new opportunities that customers can utilize to do a better job of building applications but also I presume managing how they use AWS because snapshots and other types of service can expand dramatically which can increase your cost how is doing it better with things like native backup services improve a customer's ability to administer their AWS spend and accounts great question so essentially if you look at the enterprise's today obviously they have multiple you know on-premise data centers and also a different cloud providers that the you like AWS and Azure and also a few SAS applications right so then the idea is for kkumeul is to create this single platform where all of these things can actually be backed up in a uniform way where you can actually manage all of them and then the other thing is all doing it in the cloud so if you think about it if you don't solve the poem fundamentally in the cloud there's things that you end up paying later on so let's take an example right moving bytes moving bytes in between one server to the other traditionally basically moving bytes from one rack to the other it was always free you never had to pay anything for that certainly in the data center alright but if you actually go to the public cloud you cannot say the same thing right basically moving by it across aw s recent regions is not free anymore moving data from AWS to the on premises that's not free either so these are all the things that any you know car provider service provider like ours has to consider and actually solve so that the customers can only back it up into Kumu but then they actually can leverage different cloud providers you know in a seamless way without having to worry all of this costs associated with it so kkumeul we should be able to back it up but we should be able to also offer mobility in between either AWS backup VMware or VNC so if I can kind of summarize what you just said that you want to be able to provide to an account to an enterprise the ability to not have to worry about the backend infrastructure from a technical and process standpoint but not also have to worry so much about the backend infrastructure from a cost and financial standpoint that by providing a service and then administering how that service is optimally handled the customer doesn't have to think about some of those financial considerations of moving data around in the same way that they used to oh I got that right I absolutely yes basically multiple accounts multiple regions multiple providers it is extremely hard to manage what Cuneo does it will actually provide you a single pane of glass where you can actually manage them all but then if you actually think about just and manageability this actually you can actually do that by just building a management layer on top of it but more importantly you and we need to have a single data you know repository for you for us to be able to provide a true mobility in between them one is about managing but the other thing is about if you're done if you're done it the real the right way it provides you the ability to move them and it leverages the cloud power so that you don't have to worry about the cloud expenses but kkumeul internally is the one are actually optimizing all of this try our customers wound jeong CTO and co-founder of Kaleo thanks very much for being on the queue thank you thanks very much moon I want to thank chromeo for providing this important content about the increasingly important evolution of data protection and cloud now here's your opportunity to weigh in on this crucially important arena what do you think about this evolving relationship how do you foresee it operating in your enterprise what comments do you have what questions do you have of the thought leaders from Cluny oh and elsewhere that's what we're gonna do now we're gonna go into the crowd chat and we're gonna hear from each other about this really important topic and what you foresee in your enterprise as your digital business transforms let's crouch at

>>live from Orlando, Florida It's the cue covering Microsoft Ignite Brought to you by Cohee City. >>Welcome back, everyone to the Cubes Live coverage of Microsoft IC night here at the Orange County Convention Center in Orlando, Florida I'm your host, Rebecca Knight, coasting along side of stew. Minutemen >>were joined by Patrick Moorehead. He is the founder and principal principal analyst. Atmore Insights and strategy Thank you so much for returning to the Cube. You're a good friend of the queue. >>Thanks for having me on. I mean, it's a great show, and I literally look for the Cube everywhere. >>Very nice. You >>do about 40 events year, and I'm pretty sure you're in >>about exactly, exactly. >>We've got a few more for you to cut. Come Thio. Yeah, in the other place. Year is >>not over. So so many announcements. Today, an 87 page book from From the Microsoft comes team. One of the things that is getting a lot of attention is azure arc. Satya Nadella himself said, I am so excited about this. This marks the beginning of hybrid computing. What are your first impressions of it, and are you able to see the immediate of differences between Stack and an arc >>S o. I think I would say completely expected. Uh, we're out of this drunken sailor mode where everything's going to the public cloud. Oh, my gosh. And everybody is toast. Who's not doing this? Okay, And now we're in this somewhat sober right where 80% of the workloads are still on Prem. And 20 of those have gone on to either SAS or I as or pass, but it's expected now. Microsoft already had a full stack i e azure stack, but this takes it up a notch because you been deployed arc anywhere on anybody's cloud. They even showed a demo of doing backups to eight of us. So whether it's on Prem, and I'm sure they're gonna show it running on GC, Pia's well >>so Patrick, For for a number years we've been saying, When you line up the big hyper scale er's and say who's doing well, a hybrid. Microsoft's been at the top of the list there because they have a strong footprint in my data center. Microsoft gave everyone the green light to go. Do sass is much you can because they're pushing everybody toe. 03 65. And, of course, Azure is growing in, You know, one of the leaders in Public Cloud. The announcements this week were compelling, but it may be kind of rethink is that I think you laid it out well and said, But we've been talking about hybrid cloud your number years, but we're not really there. So you are. It's a first piece. It's only in tech preview. I think you're saying for a singular application, which is databases. That's right. When you look out there and you see you know the VM wear on AWS Azure, Google, Oracle, IBM, you look a AWS with outposts and those things. How is Microsoft doing today at delivering for what customers need, you know today and moving forward on their cloud journey? >>So Microsoft was first out of the gate with azure stack, right? They were doing hybrid before it was cool. It was interesting for about two years when they were rolling in outer building it they weren't talking about it. So I was thinking, Wait a second, is it not catching on, or do they want to put more on the big cloud azure? But in fact they have been diligently working behind the scenes. And while they had to show Wall Street this Hayward, the public cloud, they were actively building out their hybrid opportunities. And I do believe that when it comes to the slice of hybrid they are leading right now. Now it depends on where you start. I guess where I do is their leading if you have a major public cloud. Okay, eight of us, obviously there were the outposts, and everybody in the audience were all in the audience. We gasped when Andy Jassy brought that out. We kind of knew something was being worked on and focus a CZ well. And I think to be a credible player you have tohave both implementations, going one way and going the other, being able to work with other people's clouds but also noticed everybody has their single pane of glass strategy. If you want to go all in on Microsoft, you have arc on dhe. That's really the classic Microsoft embrace and extend. >>Yeah, Patrick, you said, all in on Microsoft. And if I if I look at the enterprise, you've obviously got some Microsoft. There's probably some things you're doing. An azure right, You're you're running. 03 65. You know, there's lots of pieces in the more Microsoft portfolio, but most people aren't all in on anything today. That's right, The same thing. I looked at Antos and said in Google Cloud or in my data center shore. But anthros on AWS And >>no Veum no, no virtualized applications on Antos either. >>So the same question for Microsoft is if I'm in a W s, you know, have a big footprint of AWS. Is this gonna fly or you know what? What? What's your what's your take >>s? So it's funny where I've wound up after 30 years of doing this stuff is there's always gonna be a lock in. You just have to pick the lock and that you want. Some people are comfortable with an A p. I lock in. Some are comfortable with a hardware lock. In some people are comfortable with a development environment, and you're gonna pick one. Just what is it gonna be? The reality is in a Fortune 500. You're gonna have multiple panes of glass using to determine which two or which three are you comfortable with? Maybe all the panic last for deployment. Maybe we'll have a panic glass for ops. The interesting thing that I'm really looking for, though, is where this heads with multi cloud. Because I believe at least to my definition, multi cloud is kind of fiction if you talk about actually managing it because Dev ops are cool. But you know, when you got a multi cloud, you break Dev and you break ups. So this is a way Arc is a way to keep. If you buy into their Dev and the Rapps and their security, you would go all in on our. >>So I'm actually interested in what you were talking about with Microsoft going sort of working behind the scenes to Wall Street, presenting this one thing but really working behind the scenes and then talking about being at the conference in everyone, gasping at Andy Jassy how much our company's really paying attention to every birth of these companies in terms of their competition with each other to to be number one. >>Oh, they'll all say that they don't track the competition, but they all say they all have these massive competitive teams that are operating in a real time and I guarantee you all of Microsoft's competitors Aire watching all these are are here on doing that. Now I think the best companies are looking forward trying to change the game if they have to change the game. Trench vendors are really have been playing catch up mode, right? If you were 100% on Prem and you were talking about the public cloud, you're gonna be in trouble. I think, actually, oracles a great example of they're in trouble, particularly with I s I c databases of service. But it's like too little, too late. And I think they're paying the price right >>now. Patrick A Thanks for teeing up the Oracle piece because one of one of the topics that saga repeatedly talked about in the keynote was trust. It's actually the exponential t to the environment. If you talk about the ecosystem. Microsoft. If you look at the hyper scale, er's is probably more trust in others. We talk about people wanting to break up cos well, you know, we tried to break up Microsoft back years ago way know what happened there, and Oracle was up on stage it Oracle openworld saying you want to run or go on the cloud. Here's Azure. There are partner. We actually think that was a keep east of the jet ideal eyes enabling that environment. So the question I have for you is first, Do you agree that the ecosystem believes that Microsoft is more trusted? But what about customers? I think you actually made a tweet about it, right? Because I wonder, you know, historically speaking, Microsoft was not the most trusted. It was the one that, you know, I was right behind Oracle esta who I spent the most. Licensing money to Microsoft has changed. Are they trusted partner for companies building their strategy? >>I have to say, based on the last, we'll call it five years level of Microsoft Trust has raised. And there are other players who make Microsoft look like the super trust zone. Okay, I mean, in what they're maybe what they're doing in a breaking consumer privacy, Let's say, 95% of your businesses advertising right. >>Let's just say what you imagine this right? >>Having commercial offerings that are SAS offerings out there. I think you do have to ask the question, but But listen, I think, um, nobody's mother Theresa here. Okay, Everybody's trying to get business, but I do believe particularly Cincinnati has been here. Level has trust has has gone up, and I hear it from clients that I that I meet with all the time other people are on the naughty list for sure. Even those 95% advertising companies who haven't, let's say, done something. That's horrible. But it's just the notion that something could go wrong. I mean, enterprises, they're slow to adopt their very conservative and makes great fun. >>Exactly So. Well, one of the other big announcement is power platform, not water. What are you What are your impressions of this? I mean, is it is it just semantics? I mean, is this just really the umbrella of a lot of things we've seen before? Or is it something new and different? >>So we wait, did see some brand changes of name changes, but we did did see Cem Cem riel movement here. I like to put even though they're different. I like to put a B I dynamics 3 65 and power kind of in the same region because it's Hey, I'm teeing up. Um, hr at for you or C R Ram, But then you're gonna build APS on top of that. And that's what where power comes into play, I think the r p a portion was relatively new and what they brought out. But I wouldn't say this was the big news rollout for, uh, for power. I do think, interestingly enough, is it is it is their largest growth area. If you think about what? Let's a sales force tracking up. What s a P is doing out there? Even a work day? That is, if I look at the cubic dollars that are available, that is their first or second business driver. So I was expecting a little bit more news here. How about you? >>Well, I mean, I I'm I'm just the host here. You're the analyst. You know what you're talking about? I think that how I mean, what do you think? Do? >>Yeah. No, Patrick, you know, from people I've been talking to, there's a mixture of some of it was pulling everything together, but there is a rapid movement. You know, when I talked to the r p. A vendor's out there, it's not right. It's not like they're all quaking in their boots. They're still partner with Microsoft shirt. We see IBM in S A p. Everybody's going after that environment. Come on. Our P a is the gateway drug to a I ITT. It's Rebecca was at exactly show recently talking about that so back to that trust. Their Microsoft is not usually making announcements that you walk across the booth and there's a few people you know saying, Can we roll out the beer early? Because we think our business is ruined. That's where some of that trust isn't Microsoft. But that being said, you know, it was curious to me that they didn't have any big partnerships announcement last year. McDermott was up on stage on Dhe. You know he's changed companies since then, but there was a couple of small open source announcements, but not any large partnership announcement. So ecosystem majorly important. Any commentary from you how Microsoft is doing in that grand battle for you? >>So if I look the past couple of years when some of the biggest players CEOs were on stage right, it was about OD I Hey, let's share our data s a P, probably one of the bigger one even though they're doing with Salesforce's. Well, and I think that was a giant giant leap for folks and second of all way, working to see Larry on stage. Because by the way, that I agree with you on Jen. I That was a huge deal to me. Was Oracle outsourcing? I asked Asher, right, That would have been newsworthy. Okay, if I look at what could have been up here, not that there aren't more strategic deals that could be done. I think they're I think people are busy executing at this point. But if you look at who's gonna share the data without the eye that was the biggest. Working with different clouds. Well, we're not gonna get eight of us to get up on stage here, right? We're not gonna get G c. P here on stage, although, although we could have gotten WebEx up stage because apparently WebEx at a Cisco and teams are becoming friends. And maybe we'll see that on a slightly smaller stage >>enterprise connect kind of launch than it is a Microsoft show. >>Exactly. But I was surprised, you know, and I think it's a testament to how powerful teams actually is on. It's funny when, um um teams, which everybody thought was dead after Slack was announced and hang out with Google has actually ended up being the darling off the enterprise. And not just because it comes free with your M one subscription, right? It's really it's a good product. It's a shockingly good product. You don't have to do any of the any security. If you have any security challenges of anything in Microsoft, you'll avenues you here. But that's not the case. It all uses the back and of Microsoft for security and and regulatory. So anyways, I know I'm veering off here. But there was one partner announcement that I saw. It was Cisco WebEx being friends with teams. >>Can't we all just get along? I mean, there we go. When there's money, everybody exactly every continually we can't. It's too >>expensive to go out on your own. >>Patrick always so much fun to have you and I should having you. I'm Rebecca Knight. For Sue Mittleman, >>stay tuned For more of the cubes, live coverage of Microsoft ignite

I'm from Seattle Washington it's the cube covering Gube Khan and cloud native Khan North America 2018 brought to you by Red Hat the cloud native computing foundation and its ecosystem partners ok welcome back everyone we are here live with cube covers three days with wall-to-wall coverage here at coop con cloud native con 2018 in Seattle I'm John fer with the cubes to Minutemen here breaking it down we're at day two we've got a lot of action David Ronn chick who's the head of open source ml strategy at Azure at Microsoft Microsoft Azure formerly of Google now at Microsoft welcome back to the cube we had a great chat at Copenhagen good to see you great to see you too thank you so much for having me you've been there from day one it's still kind of day one in Korea is still growing you got a new gig here at Microsoft formerly at Google you had a great talk at Google next by the way which we watched and and caught on online you just you're still doing the same thing think of me to explain kind of what the new job is what your focus is absolutely so in many ways I'm doing a very similar job to the one I was doing at Google except now across all of Asher you know when you look at machine learning today the truth of the matter is is it is about open source it's about pulling in the best from academia and open source contributors developers across the spectrum and while I was at Google I was able to launch the cube flow project which solves the very specific but very important problem now that you look at Azure a company that is growing excuse me a division that is growing extremely quickly and looking to expand their overall open source offerings make investments work with partners and projects and make sure that that researchers and customers are able to get to machine learning solutions very quickly I'm coming in to help them think about how to make those investments and accelerate customers overall time to solutions so both on the commercial side Asscher which is got a business objective to make money but also open source how is it still open source for you is it all open sores or is it crossing a little bit of bulk just quickly clarify that yeah there's no question um you know obviously as you as a business they pay me a salary and and we're gonna have a great first party solution for all of these very things but the reality is much like kubernetes has both a commercial offering and an open-source offering I think that all the major cloud providers will have that kind of duality they'll work in open source and and you can measure you know how many contributions and what they're doing in the open source projects but then they'll also have hosted and other versions that make it easier for customers to migrate their data and adopt some of these new so you know one of the things that's interesting on that point is this a super important point is that open source community that's here with kubernetes around kubernetes it's all kind of upstream kind of concept but the downstream impacts our IT and your classic developer so you have your open source yeah and a thing going on that's the core of this community an event the IT investments are shifting in 2019 we are seeing the trend of somewhat radical but certainly a reimagining of the IT I mean certainly you guys have gone cloud at Azure has seen that that result absolutely good pick up by customers office 365 that's now a SAS that's now now you've got cloud you have cloud scale this is what machine learning is really shining so I the question to you is what do you think is gonna be the big impact of 2019 to IT investment strategies in terms of what they how they procure and consume technology how they build their apps with the new goodness coming in from kubernetes etc absolutely um you know I remember back in the day you know I was an IT admin myself and and I carried a pager for literally when you know a machine went down or a power supply went out or this Ram was bad or something like that today if you went to even the most sophisticated IT shop they would be like what are you crazy you you should never carry a pager for that you should have a system that understands it's ok if something that low-level goes out that's exactly what kubernetes provided it provided this abstraction layer on top of this so if you went down kubernetes knew had a reschedule a pod and move things back and forth taking that one step further now into machine learning unfortunately today people are carrying pagers for the equivalent of if a power supply goes out or something goes wrong it's still way too low-level we're asking data scientists ml engineers to think about how to provision pods how'd it work on drivers how to do all these very very low-level things with things like kubernetes with things like hume flow you're now able to give higher level abstraction so a data scientist can in and you know open up their Jupiter notebook work on the model see how it works and when they're done they hit a button and it will provision out all the machines necessary all the drivers all the everything spin it up run that training job and bring it back and shut everything down so they won't wonder if you can help expand on that a little bit more so you know what one of the things that that's great about kubernetes is it can live in a diverse amount of infrastructure one of the biggest challenges with machine learning is you know where's my data how do I get to the right place where do I do the training you know we've spending a lot a couple of years looking at you know edge and you know what's the connectivity and how we're gonna do this you help just kind of pan us picture the landscape and what do we have solved and what are we working at trying to get put together yeah you know I think that's a really excellent question today there's so much focus on well are you gonna choose pi torch or tensorflow CNT k MX net you know numpy scikit-learn there are a bunch of really great frameworks out there done in the open source and we're really excited but the reality is when you look at the overall landscape that's just 5% of the work that the average data scientist goes through exactly your point how do I get my data in how do I transform it how do I visualize it generate statistics on it make sure that it's not biased towards certain populations and then once I'm done training how do I roll it out to production and monitor it and log and all these things and that's really what we're talking about that's what we tried to get work on when it comes to cute flow is is to think about this in a much broader sense and so you take things like data the reality is you can't beat the speed of light if I have a petabyte of data here it's gonna take a long time to move it over there and so you're gonna be really thoughtful about those kind of things i I'm very hopeful that academic research and and industry will figure out ways to reduce the amount of data and make it much much more sane in overall addressing this problem and make it easier to train in various locations but the reality is is I think you're ultimately gonna have models and training and inference move to many many different locations and so you'll do inference at the edge on my phone or on a you know little Bluetooth device in the corner of my house saying whether or not it's too hot or too cold we're gonna need that kind of intelligence and we're gonna do that kind of training and data collection at the edge do you see a landscape evolving where you have specialty ml for instance like the big caution in IOT is move you know compute to the data yeah reads that latency you see machine learning models moving around at code so I can throw a machine learning at a problem and there's that and that is that what kubernetes fits and I'm trying to put together a mental model of how to think about how ml scales yeah what's your vision on that how do you see that evolving yeah absolutely I think that you know going back to what we talked about at the beginning we're really moving to much more of a solution driven architecture today ml you know is great and the academic research is phenomenal but it is academic research it didn't really start to take off until people invented things are you know creating things like image Nets and mobile net and things like that that did very important things like object detection but then people that you know commercial researchers were able to take that and move that into locations where people actually need it in I think you will continue to see that that migration I don't think you're gonna have single ml models that do a hundred different things you're gonna have a single ml model that does a vertical specific thing anomaly detection in whatever factories and you're gonna use that in a whole variety of locations rather than trying to you know develop 1 ml model to solve them all so it's application specific or vertical alright so that means the data is super important quality data clean data is clean results dirty date bad result absolutely right people have been in this kind of virtuous circle of cleaning data you know you guys know at Google certainly Microsoft as well you know datum data quality is critical but you got the horizontally scalable cloud but you need specialism around the data and for them ml how do you see that is that I mean obviously sounds like the right architecture this is where the finesse is and the nuance I don't see that so you know you you bring up a really interesting point today the the biggest problem is is how much data there is right it's not a matter of whether or not you're able to process it you are but but it's so easy to get lost caught and little anomalies you know if you have a petabyte of data and whatever a megabyte of it is the thing that's causing your model to go sideways that's really hard to detect I think what you're seeing right now is a lot of academic research which I'm very optimistic about that will ultimately reduce that that will both call out hey this particular data is smells kind of weird maybe take a closer look at this or you will see a smaller need for training you know where it was once a petabyte you're able to train on just 10 gigabytes I'm very optimistic that both of those things happen and as you start to get to that you get better signal-to-noise and you start saying oh in fact this is questionable data let's move that off to the side or spend more time on it rather than what happens today which is oh I got this model and it works pretty well I'm just going to throw everything at it and trying you know get some answer out and then we'll go from there and that's with a lot of false positives come in all absolutely all right so take the next level here at Kubb con cloud native con in this community where kubernetes is the center of all these sets of services and building blocks where's the ML action what if I Michelle wanna jump in this community I'm watching this with hey you know what I got Amazon Web Services reinvent just pumping up a lot of MLA I you know stage maker and a bunch of other things what's going on in this community where are the projects what are the notable things where can I jump in and engage what's the what's that what's that map look like I don't know yeah absolutely so obviously I'm pretty biased you know I helped start cube flow we're very very excited about that the cube flows one yeah absolutely but let me speak a little bit more broadly kubernetes gives you this wonderful platform highly scalable incredibly portable and and I can't overstate how valuable that portability is the reality is is that customers have we talked about data a bunch already they have data on Prem they've data in cloud hey cloud B it's everywhere they want to bring it together they want to bring the the training and the inference to where the data is kubernetes solves that for you it gives you portability and lets you abstract away the underlying stuff it gives you great scalability and reliability and it lets you compose these highly complex pipelines together that let you do real training anywhere rather than having to take all your data and move it through cloud and train on a single VM that you're not sure whether or not it's been updated or not this is the way to go versus the old way which was what cuz that's an easier way orchestrating and managing that what was the alternative the alternative was you built it yourself you you piece together a whole bunch of solutions you wired it together you made sure that this service over here had the right user account to access the data that that service over there was outputting it was just a crazy time now you use kubernetes constructs use first-class objects you extend the native kubernetes api and it works on your laptop and it works on Cloud a and B and on pram and wherever you need it that's the magic basically absolutely so multi cloud has come up a lot hybrid clouds the buzzword of the year I call that the 2000 18 maybe 19 buzzword but I think the real end game and all this is what from a customer standpoint that we are reporting a silk'n angle on the cube is choice yeah multi vendor is the new multi cloud is the multi clouds the modern version of the old multi vendor comes yes which basically is choice absolutely so how does kubernetes fit into the multi cloud why is that good for the industry and what's your take on that can you share your perspective absolutely so when you go and look at the recent right scale reports 81 percent of enterprises today are multi cloud . 81 percent and not just one cloud there they're on five different clouds that could be on pram could be multi zone could be Google or Amazon or a Salesforce you name how you define cloud they're spreading they're doing it because that kind of portability is right for their business kubernetes gives you the opportunity to operate in an abstraction layer that works across all of these clouds so whether or not you're on your laptop and you're using docker or mini cube you're on your private training rig whether that you go to Google cloud or as you're on Google clouds you can eat user you have a KS these you're able to build C I'd CD systems continuous delivery systems that that use common kubernetes constructs I want to roll this application out I want there to be seven pods I wanted to have an endpoint that looks like this and that works anywhere you have a kubernetes conformant cluster and when it gets to really complex apps like machine learning you're able to do that it even a higher level using constructs like cube flow and all the many many packages that go into coop load we have Nvidia contributing and we have you know Intel and I mean just countless Cisco I you know I hesitate to keep naming names because I'll be here all day but you know we have literally over Cisco's rays tailwind Francisco they're gonna have Network forever everybody wins at the the CI CD sides for developers one common construct the network guys get more programming because if you decompose an application absolutely the network ties it together yes everybody wins in the stack absolutely I think I breed is really interesting you know hybrid kind of gets a dirty word people like oh my god you know why would you ever deploy to multiple clouds why would you ever spread across multiple clouds and that I agree with a true hybrid deployment today isn't well I'm gonna take my app and I'm gonna spread it across six different locations in fact what you really want to do is have isolated deployments to each place that it enables you in a single button deploy to all three of these locations but to isolate them to have this particular application go and if you know AWS hasn't added GCP is there or if GCB does manage asher is there and you can do that very readily or you can bring it closed for geographic reasons or legal reasons or whatever it might be those kind of flexibility that ability to take a single construct of your application and deploy it to each one of these locations not spreading them but in fact just giving you that flexibility gives you pricing power gives you flexibility and lets you take advantage of the operating model if the if the if the ICD is common and that's the key value right there absolutely right David thanks so much coming on cue as usual great commentary great insight there there from the beginning just final question predictions for 2019 I think kubernetes what's gonna happen in 2019 with kubernetes what's your prediction well III think I think you've heard this message over and over again you're seeing kubernetes become boring and and that is incredibly powerful the the stability the flexibility people are building enormous businesses on top of it but not just that they're also continuing to build things like the the custom resource definition which lets you extend kubernetes in a safe and secure way and that's incredibly important that means you don't have to go and check in code into the main tree in order to make extension you're able to build on top of it and you're seeing more and more businesses build eight solutions customer focus solutions well next time we get together I want to do a drill down on the what the word stack means I heard me say kubernetes stack I'm like yeah I think that you love the stack words let a stack anymore sets the services David thanks so much come on I appreciate it here the queue coverage live here in Seattle for coop con cloud native found I'm John Fourier was too many men we back with more after this short break

(instrumental music) >> Hi everybody, this is Dave Velante. Welcome to the special wikibon community event. VMware, VMworld 2018, strong momentum but still choppy waters. How can you say that Dave? How can you say strong momentum but still choppy waters? The data center is on fire. We just came back from VMworld 2018, the eco system is exploding, revenues are up, profits are up, all looks good. Well we agree in general, but theCUBE was there. We had two sets. We interviewed over 100 guests. 75 segments on theCUBE and right now what we want to do in this special community event is share with you our community and hear from you what you thought of the event, what we thought of the event and let's collaborate and come up with some conclusions. So, what were the key points made on theCUBE by Michael Dell, Pat Kellsinger, Ray Ofarell, Andy Bechtelshtein and number of other folks, customers, practitioners, technologists and eco system partners on theCUBE? What did they say and what does it mean for users? AWS and VMware, a big theme on theCUBE last week was is the AWS VMware partnership a one way trip to the Hotel Cloudifornia or is it a boon for the data center? What about AWS with RDS, the data base, on prim, what does that mean? How effective will that be? What does it say about AWS's strategy and what does it mean for VMware and the eco system? What's VMware's play at the edge? What about containers? Containers are supposedly going to kill VMware or hurt VMware's momentum. What does the community think about that? And what about Dell's new capital structure? Dell is going public again. It's taking an 11 billion dollar dividend out of VMware's 13 billion dollars of cash. Is that the best use of VMware's cash? And is VMware constrained in terms of it's RND going forward? We're going to address these and other items with the following format. We're going to show you now highlights from VMworld 2018 from theCUBE and then we're going to come back in the crowd chat and discuss. So thanks for watching everybody. Take a look at these video clips and these statements from senior leaders and then we'll go into the crowd chat. >> Welcome back to theCUBE, I'm Lisa Martin with Dave Velante, John Furrier, Stu Miniman at the end of day two of our continuing coverage guys of VMworld 2018, huge event. 25,000 plus people here. 100,000 plus expected to be engaging with the on demand, the live experiences, our biggest show, right. 94 interviews in the next three days, two of them down. >> And evolving over the years. I mean at VMworld's core, it is a technical conference. Right, so I would say that the base of the volume of the program is still catered towards a real hands on, technical practitioner and middle management but we are seeing more business executives come. They want to know what their teams are exploring. They want to understand vision and I think VMware you know, value proposition to enterprises is growing and therefore, it's starting to be more of a business conversation. So that is a segment of the audience that is growing. >> A few questions, I think first of all the Amazon news is already on VMware on premises is earth shattering news at many levels. One, Amazon's never done it before. Two, I think people are starting to understand this downstream a little bit later. But it's going to have a significant impact on the opportunities in multi cloud. So, I think Amazon's relationship with VMware is very deep at the level of technology and stay cold is at the top of both companies. Andy Jaci and Pat Gelsinger are both in this to win it together. It's obvious and anyone who says otherwise really isn't really informed. They're deep in the technical side, they have management at the top approving this, they're going to market together in the field. There is a legit synergy and they're going to win the long game. Gelsinger's making the big bet and remember, three years ago Pat Gelsinger was the gun. What's his role going to be? People were nervous about their cloud. Look it, VMware boxed the cloud and they're kicking ass right now with cloud. So they made the right moves. They steered the ship away from the rocks, they're out in the clear sailing. Love their strategy, Keno with Gelsinger was very specifically around the generational shift around VMware and the industry. He went through the bridging and I love the cleverness of the story telling, bridging tech trends of VMware ethos. He talked about the history, servers ESX, BYOD workspace, network NSX, cloud migration, that was their kind of initial private cloud, but right now its multi cloud and profit and people doing tech for good. So I think Gelsinger's laying down the generational shift that Vmware's going for and their making the huge bet on AWS, so it makes the question. What about Asher, what about Google? Is VMware going to be a one cloud game? Are they going to bridge to other clouds? That's going to be a very interesting tell sign 'cause the relationship on stage with Andy Jaci in fact Gelsinger is pretty significant. I think it's going to be a hard thing to go in to other clouds and say, I want to dig you too. >> Last year Pat said that networking has the potential to be the next decade bigger than what virtualization was for the wave and we are seeing good movement. I think I said it on our intro this morning but when Asira was acquired, the promise that we as a networking industry felt that they could be that inter weaving kind of glue for multi cloud and it kind of got hidden for a few years while they built that intersect, they made it really enterprise ready. They did really well with adoption. But now that vision is kind of back in full and that is what VMware can ride. Not to just be virtualization. V spheres great, they'll drive that for awhile, but the networking and security pieces is why VMware has the right to sit at the table in this multi cloud discussion. Now it was funny, I interviewed Keith Townsen and he said VMware, you know, he's now a VMware employee, VMware is the best position to help customers do that transformation. I said, hey Keith, I hear ya, but Microsoft and Amazon and a whole bunch of other management people might kind of step up and say, we've got a right to be at the table too. >> Of course all the legacy guys are trying to figure out, okay, their cloud strategies. But now all the major cloud guys are betting on Prim. We saw Google next, the on Prim strategy was certainly Assure with Assure Stack. Oracle has bets in cloud and with cloud customers got bets for On Prem. Now AWS throws its Admuring. James Kobielus, you sat in the analyst sessions all day. What did you learn? What were your big take aways? What do we need to know? >> Well first of all it's clear that AWS partnership VMware's all in with them. Look at the past year since they announced the customer adoption, partner enablement. They share variety and depth of the integrations that these partners have put together including today. It's pretty serious in terms of VMware's investment in that relationship, deepening that to the point where, there are no splashy Google partnership announcements or IBM or anybody else. It's clear that they're really, they're each others hybrid cloud partner par excolons. I don't think either of them, or I don't think the VMware is going to go anywhere near as deep with the other public club providers any time soon. But really my take away today from the analysis session was that VMware is going seriously to the edge and it's really interesting, they're building an appliance to take their entire stack and bring it down to edge deployment and distribute that around and then manage that for customer on a global basis with automation, there's going to be AI and machine learning built in so that if VMware will be able as a managed service to drive the software defined data center all the way out to the edges for its clients. And they're putting themselves in a position where they could actually, that could be there next major revenue producing business. As the traditional hypervisor VMworld begins to wane in terms of putting cube and server less and so forth on an appliance. Putting that in the clients sight and managing it for them. And then white boxing it potentially to other cloud providers to provide to their customers. This could be in the future coming in the next year or two. Something that can propel VMware to the next stage where they are everybody's preferred multi cloud management, edge management partner. >> Provide a slightly different version of one of the things you said. I definitely agree. I think what VMware hopes to do, I think they're not alone is to have AWS look like an appliance to their console, to have Assure look like an appliance to their console. So through free VMware, you can get access to whatever services you need including your VMware machines your VM's inside those clouds but that increasingly their goal is to be that control point, that management point for all of these different resources that are building and it is very compelling. I think that there's one area that I still think we need more from. As analysts we always got to look through what's more required. And I hear what you say about broad dimensions but I think that the edge story still requires a fair amount of work. >> Oh yeah. >> It's a project in place, but that's going to be an increasingly important focus of how architectures get laid out, how people think about applications in the future, how design happens, how methodologies for building software works. David, what do you think? When you look out, what is more is needed for you? >> So I think there are two things that give me a small concern. The edge, that's a long term view. So they have a lot of time to get that right. But the edge view is very much an IT view top down. And they are looking to put into place everything that they think the OT people should fit in with. I think that is personally not going to be a winning strategy. You have to take it from the bottom up. The world is going to go towards devices, very rich devices and sensors, lots of software, right on that device, the inference work on those devices. And the job of IT will be to integrate those devices. It won't be those devices taking on the standards of IT. It will be IT that has to shape itself to look after all those devices there. So that's the main viewpoint I think that needs adjustment and it will come I'm sure over time. >> But as you said, there's a lot of computer science, it's going to be an enormous amount of new partnerships are going to be fabricated. >> Exactly. >> Once you make this happen... >> I want to see the road map for Kuhernettys and server less. Last year they made an announcement of a server less project, I forgot what the code name is. Didn't hear a whole lot about it this year but they're going up the app stack. They got a coop distribution. They need a developer story. I mean developers are building functional apps and so forth. And they're also containerized. They need developer story and they need a server less story and they need to bring us up to speed on where they're going in that regard, because AWS, they're predominant partner, I mean they've got LAM dysfunctions and all that stuff. That's the development platform of the present and future and I'm not hearing an intersection of that story with VMware's story yet. >> Actually before VMware's was server installation it was work station. >> Work station, that's right. >> And we were an investor of VMware and we thought that was cool. Anyway, so fast forward to 2013, we go private. 2014, Joe Tuchi and I restart the discussion that we'd had earlier back in 2009 about combining together. 2015 we announced it and we thought that if we could combine everything together, that customers would really like it. And thankfully, as we found that that's been true, it's been more true then we thought. And the innovation engines are cranking on high. 12.8 billion dollars in RND invested in the last three years. And you see here at VMworld and in Dell technologies world the strength of the road maps. And so every turn of the crank, we're just getting stronger and stronger. We never believed that everything was going to go one place or the other. It's actually great that the edge is booming. Now if you said, did you know that five or ten years ago? No, I didn't really know, but you can kind of see some things starting to happen. But look, distributed computing will be even more distributed in the future. >> For your commentary, people at the convention of wisdom on that deal was it was a one way trip to the Hotel Cloudifornia and it's become a boon for the data center. Why the misconceptions? Why are you confident that it continues to be a boon for both companies? >> Yeah, and hey we got to go prove it. At the end of the day we have to go prove it. So, but the analysts were sort of viewing hey, there's this big sucking sound in the public cloud where everything congregates. You know point one, and three years ago that was the prevailing wisdom. Right, so that was going to be the case. Now everybody, you know, and like I had the big CIO who basically said, hey I've got 200 apps. I tried to move them to the public cloud. I got two done. I can build new things there, but this moving was really hard until we had the VMC service. So this ability to move things to the cloud and from the cloud, I call the three laws. The laws of physics, the laws of economics and the laws of the land. The laws of physics, hey if need 500 millisecond round trip to the cloud and the robotic arm needs a decision in 200 milliseconds. You know physics, economics. I'm not going to send every surveillance picture of the cat to the cloud. Ban would still cost, right. And then laws of the land right, where people say, government issues, GDPR, other things. So because of that we see this hybrid world and particularly as edge and IOT becomes more prominent, we fully expect that there's going to be more of that not less and as I showed in my key note last year, this pendulum of centralization and decentralization has been swinging through the industry for 40 years and we don't see that stopping and Edge will be a force of more data and compute pushing to the edge and that's obviously part of our key note as well. >> Yeah John, you know, we sat here analyzing this VMware AWS relationship. Is this a one way move to the public cloud? Is Amazon just going to take those 500,000 VMware customers and get them all to migrate? Even in the start of Andy and Pat up on stage you know, Andy goes, the number on use case is migrating our applications to the public cloud and Pat's like, and the number two use case is you know, bursting and on demand and things like that. So it's an interesting dynamic between what we call, you know, you got the gorilla in the data center of VMware and you've got the 800 pound gorilla in the cloud. Fast as the cheetah as Dave Velante says in AWS. But RDS on premises, this is a big deal. I tell you, I'm surprised, most people here are surprised with the discussion. We were at some shows recently when they're spanning the snowball use case. Snowballs great, it's edge, it's helping to migrate things to the data center. This is an Amazon service running into VMware on premise. Didn't think that we would be seeing this from Amazon who's goal was, we thought to get 100 percent of things in the public lap. >> Decisions on cloud. Okay, Andy Jaci comes on stage. You're personally involved with Andy on the Amazon analysis which is, I think people don't know how big that's going to be. But VMware and Amazon are seriously deep in a partnership. This is a big deal. This feels like a little wind tail kind of easy synergies across the board. >> Well you know, in some ways we'll say number one in public coming together with number one in private. That's a big deal. And you know, yesterday's announcement of RDS on premise to me sort of finishes this strategic picture that we were trying to paint where it really is a hybrid world, where we're taking workloads and giving people the access to this phenomenal rapidly growing public cloud. But we're also demonstrating that we can seamlessly connect to the private cloud and now we're bringing services back from the public cloud onto the private and neuron data center. And that's so profound because now customers can say, oh, I like the RDS API. I like the RDS management model. I can put the data wherever I need it for my business purposes and that hybrid bi directional highway is something that we're uniquely building with Amazon and hey, obviously we're working with other cloud providers. But they're our preferred partner and we're pretty thrilled. >> How are customers going to deal with the multiple clouds? I mean is there an infra ability framework coming? Do you see a real disruptive technology enable that'll have that kind of impact that TCP spawn massive opportunity and wealth creation and start ups and functionality? Is there a moment coming? >> So, TCP of course was the proper layering of an interact between the physical layer, you know layer one, layer two and the routing or the internet layer was just layer three. And without that, you know, this is back to the old internal argument, we wouldn't have what we have today on the internet. That was the only rational way to build a architecture that would actually. And I'm not sure if people had a notion in 1979 when TCP was started, that it would become that big. They probably would of picked a bigger adverspace if they had known. But it was, not just a longevity but the impact it had was just phenomenal, right. Now and that applied in terms of connectivity and how many things shift to interact between point a to point b. The NSX level of network management is a little different because it's much higher level. It's really a management plan, back to the point I made earlier about management plans, that allows you to integrate a cloud on your premise with one of Amazon or IBM or the future Google and so on in a way that you can have full visibility and you see, you know exactly what's going on, all the security policies. But this has been a dream for people to deliver but it requires to actually have a reasonable amount of cold in each of these places, both on user. It's not just a protocol, it's an implementation of accountability right. And VMware is the best solution that's available and I can see for that use case which is going to be very important to a large number of enterprises, many of which will want to have a small connection between on premise and off premise and in the future, to Edge, Telcol, and other things that will run a VM environment today but that will allow them to be fully securely linked >> I think, so we are seeing lots of customer energy around what we're doing in storage. There's huge momentum behind product like Vsend and our customers are truly embracing ACI in very mainstream use cases and we've seen customer after customer have gone all in meaning they're taking ACI and made a determination to run that for all of their virtualized workload. It's a very exciting time. But what's more interesting is their expanded view on what ACI is about. You know, certainly, we started was virtualizing computer and storage together on servers. But we're seeing rapid expansion of that definition. You know, we've been believer that HCI is a software architecture. I think now there's more recognition that. And it's also going from just computer storage to the full stack of the entire software defined data center is expanding into the cloud as you see from VMCIWS. It's expanding to the edge, expanding from just traditional apps to cloud native apps. You know we've announced Beta 4, you know V send to become the storage platform for Cupernetis NEV sphere environment. So lots of exciting expansion around how customers want to see HCI and if you look at HCI, hybrid cloud, SDDC the boundary among these three is not very clear. I think they're all converging to work something that's very common. >> That's been proposed. Dell came out a while ago and sort of floated this idea of a reverse merger. Street puked all over it. And then all of a sudden they came up with this other idea of I called it the independence vig. Okay, VMware is having to pay a 11 billion dollar dividend. Nine billion of that is going to go to DVMT shareholders to clean that up. And you're going to get cash or prorata shares and the new Dell. Okay, so the question on the table is will that constrict VMware in anyway in terms of its ability to fund RND? My quick thoughts are short term no, long term, Dell has to walk a fine line between taking VMware cash, paying down it's debt and funding the future. Your thoughts. >> Yes, so here are my thoughts on this. So, I think that, first let's explain to the people what you just talked about, I'll translate. What you described is Michael Dell's going private, 60 billion dollars. That number was debt deal he did to buy Dell DMC so he has all this debt. Debt is like heroin, you get addicted to it, hard to get straight from that. So you gotta pay down the debt. He's been knockin' down the debt and big bag of money called Vmware's sitting there. As long as Vmware's thrown off cash flow that's going to be a key consideration. So, the independent vig as long as this cash flow's coming in, I think is fine. It's not going to really hurt it. But I think Dell's been brilliant in this because he's been essentially land grabbing the computer industry on the infrastructure side and he's going to make more money than ever before. He's going to pull it off and the only thing that could hurt him is either some side of force major or downturn or revenue not coming in from the sources whether either it's a public offering, acquisitions he's trying to sell off, and or VMware sputters which I don't think it will. Now with VM is on, even if they just go all in on Amazon and pull off all the other clouds, they'll still make a boat load of cash. >> I think it goes down in history as one of the greatest trades ever. I mean it's just phenomenal. >> Look, I mean Dave, we talked about when EMC bought VMware it was one of the greatest acquisitions of all time. >> 635 million. >> Right but. >> Now it's 60 billion value evaluation. >> Dell buying EMC, most people were like, I'm not sure what's going to happen but Michael will make a lot of money. VMware is doing so well that they can now fund Dell going public again based on this deal. So it's been one of those fascinating financial orchestration pieces to be out there. >> You ever feel constrained writing an 11 billion dollar dividend? Do you ever feel constrained in terms of your ability to fund the RND necessary to do some of those things? >> No. >> Rio said the same thing off camera but I ask you on camera. >> Yeah, generally I mean, am I constrained at how much RND I can do? Well hey, I've got a budget, we build a PNL, we communicate it to the street and everyday possible I'm pushing the growth of business faster so I can shove more dollars into one of two places. More dollars into RND or more dollars into sales and customer facing. Right and if Robin Matlock is here, I keep giving her the table scraps at the end of those things. But build products that are innovated, radical and break through. Sell products and support our customers using them. That's the two thing... >> And I think it's a really interesting point that after a lot of conversations with a lot of folks saying AWS is all going to go up to the cloud and wondering whether that also is a one way street for VMware customers. But now we're seeing it's much more of a bilateral relationship. >> It's moving it to the right place. And that's the second thing. The embracing of multi cloud by everybody. One cloud is not going to do everything. There's going to be fast clouds, there's going to be multiple places where people are going to put certain workloads because that's the best strategic fit for it. And the acceptance in the market place that that is where it's going to go. I think that gain is a major change. The hybrid cloud and multi cloud environments. And then the third thing is I think the richness of the eco system is amazing. The going on the floor and the number of people that have come to talk to us with new ideas really fascinating ideas is something I haven't seen at all for the last three, four years. >> Alright, we've heard from some of our guests on theCUBE and you've heard our teams initial analysis of the news from VMworld. Now we want to hear from you. Please hop into the crowd chat below, give us your feedback, want a community discussion and let's hear about what everybody thinks about VMware and VMworld 2018. Once again, thanks so much for joining us and look forward to the conversation.

>> Live from San Jose in the heart of Silicon Valley, it's the Cube. Covering Dataworks Summit 2018 brought to you by Hortonworks. (upbeat music) >> Welcome back to The Cube's live coverage of Dataworks here in San Jose, California. I'm your host Rebecca Knight along with my co-host James Kobielus. We're joined by Peter Smails. He is the vice president of marketing at Imanis Data. Thanks so much for coming on The Cube. >> Thanks for having me, glad to be here. >> So you've been in the data storage solution industry for a long time, but you're new to Imanis, what made you jump? What was it about Imanis? >> Yep, so very easy to answer that. It's a hot market. So essentially what Imanis all about is we're an enterprise data management company. So the reason I jumped here is because if I put it in market context, if I take a small step back, I put it in market context, here's what happening. You've got your traditional application world, right? On prem typically already a mas based applications, that's the old world. New world is everybody's moving to the microservices based applications for IOT, for customer 360, for customer analysis, whatever you want. They're building these new modern applications. They're building those applications not in traditional RDMS, they're building them on microservices based architectures built on top of FEDOOP, or built on sequel databases. Those applications, as they go mainstream, and they go into production environments, they require data management. They require backup. They require backup and recovery. They require disaster recovery. They require archiving, etc. They require the whole plethora of data management capabilities. Nobody's touching that market. It's a blue ocean. So, that's why I'm here. >> Imanis as you were saying is one of the greatest little company no one's ever heard of. You've been around five years. (laughter) >> No, the company is not new. So, the thing that's exciting as a marketeer, what's exciting is that we're not sort of out there just pitching our wears untested technology. We have blue chip, we're getting into customers that people would die to get into. Big, blue chip companies because we're addressing a problem that's materialist. They roll out these new applications, they've got to have data management solutions for them. The company's been around five years. And I've only been on about a month, but what that's resulted is that over the last five years what they've had the opportunity, it's an enterprise product. And you don't build an enterprise product overnight. So they've had the last five years to really gestate the platform, gestate the technology, prove it in real world scenarios. And now, the opportunity for us as as a company is we're doubling down from a marketing standpoint. We're doubling down from the sales infrastructure standpoint. So the timing's right to essentially put this thing on the map, make sure everybody does know exactly what we do. Because we're solving a real world problem. >> Your backup and restore but much more. When you lay out the broad set of enterprise data and management capabilities, the mana state currently supports in your product portfolio on where you're going, on how you're going in terms of evolving in what you offer. >> Yeah, that's great. I love that question. So, think of us as the platform itself is this highly scalable distributed architecture. Okay, so we scale on multiple, and I'll come directly to your question. We scale on a number of different ways. One is we're infinitely scalable just in terms of computational power. So we're built for big data by definition. Number two is we're very, we scale very well from a storage efficiency standpoint. So we can store very large volumes of storage, which is a requirement. We also scale very much for the use case standpoint. So we support use cases throughout the life cycle. The one that gets all sort of the attention is obviously backup recovery. Because you have to protect your data. But if I look at it from a life cycle standpoint, our number use case is Test Def. So a lot of these organizations building these new apps now they want to spin up subsets of their data, cause they're supporting things like CICD. Okay, so they want to be able to do rapid testing and such. >> Develop Dev Opps and stuff like that. >> Yeah, Dev Opps and so worth. So, they need Test Def. So we help them automate the process and orchestrate the process of Test Def. Supporting things like sampling. I may have a one petabyte dataset, I'm not going to do Test Def against that. I want to do 10 percent of that and spin that up, and I want to do some masking of personal, PII data. So we can do masking and sampling against that Sport Test Def. We do backup and recovery. We do disaster recovery. So some customers, particularly in the big data space, they may for now say, well, I have replica so for some of this data it's not permanent data, it's transient data, but I do care about DR. So, DR is a key use case. We also do archiving. So if you just think of data through the life cycle, we support all of those. The piece in terms of where we're going is that what's truly unique, in addition to everything I just mentioned, is that we're the only data management platform that's machine learning based. Okay, so machine learning gets a lot of attention, and all that type of stuff, but we're actually delivering machine learning and abled capabilities today, so. >> And we discussed this before this interview. There's a bit of an anomaly detection. How exactly are you using machine learning? What value does it provide to a enterprise data administrator? They have ML inside your tool. >> Inside our platform, Great question. Very specifically, the product we're delivering today essentially there's a capability in the product called threat sets. Okay, so the number one use cases I mentioned is backup and recovery. So within backup and recovery, threat sense, what it will do with no user intervention whatsoever, what it will do is it will analyze your backups, as they go forward. And what it will do is it will learn what a normal pattern looks like across like 50 different metrics. The details of which I couldn't give you right now. But essentially, a whole bunch of different metrics that we look at to establish this is what a normal baseline looks like for you or for you, kind of thing. Great, that's number one. Number two is then we look and constantly analyze is anything occurring that is knocking things outside of that? Creating an anomaly, does something fall outside of that, and when it does, we're notifying the administrators. You might want to look at this, something could've happened. So the value very specifically is around ransomware typically one of the ways you're going to detect ransomware is you will see an anomaly in your backup set, because your data set will change materially. So we will be able to tell you, >> Cause somebody's holding for ransom is what you're saying. >> Correct, so something's going to happen in your data pattern. >> You've lost data that should be there, or whatever it might be. >> Correct, it could be that you lost data. Your change rate went way up, or something. >> Yeah, gotcha. >> There's any number of things that could trigger it. And then we let the administrator know, it happened here. So today we don't then turn around and just automatically solve that. But your point about where we're going. We've already broken the ice on delivering machine learning and abled data management. >> That might indicate you want to check point your backups to like a few days before this was detected. So the least you have, you know what data is most likely missing, so yeah, I understand. >> Bingo, that's exactly right now where we're going with that. As you could imagine, having a machine learning power data management platform at our core, how many different ways we can go with that. When do I backup? What data do I backup? How do I create the optimal RTO and IRPO? From a storage management standpoint, when do I put what data wear? There's all kinds of the whole library science of data management. The future of data management is machine learning based. There's too much data. There's too much complexity for humans to just be able to, you need to bring machine learning into the equation to help you harness the power of your data. We've broken the ice, we've got a long way to go. But we've got the platform to start with. And we've already introduced the first use case around this. And you can imagine all the places we can take this going forward. >> Very exciting. >> So you were the company that's using machine learning right now. What in your opinion will separate the winners from the losers? >> In terms of vendors, or in terms of the customers? >> Well, in terms of both. >> Yeah, let me answer that two ways. So, let me answer it sort of the inward/outward versus how we are unique. We are very unique, and since we're infinitely scalable, We are a single pane of glass for all of your distributed systems. We are very unique in terms of our multi-staged data reduction. And we're the only vendor that's doing, from a technology differentiation standpoint, we're the only vendor that's doing machine learning based stuff. >> Multi-stage data reduction, I want to break that down. What does that actually mean in practice? >> Sure, so we get the question frequently. Is that compression or duplication or is there something else in there? >> There's a couple different things actually. So why does that matter? So a lot of customers will ask a question, well by definition, no sequel or redo based environments, it's all based on replica, so how to back things up. First of all, replication isn't backup. So that's lesson number one. Point in time backup is very different than replication. Replication replicates bad data just as quickly as it replicates good. When you back up these very large data sets, you have to be incredibly efficient in how you do that. What we do with multi-stage data reduction is one, we will do de duplication, we'll do variable length, de duplication, we will do compression, we will do erasure coding, but the other thing that we'll also do in there, is what we call a global de plication pool. So when we're de duping your data, we're actually de duping it against a very large data set. So there's value in, this is where size matters. So the larger the data set, your data's all secured. But the larger the size of the data that I'm actually storing, the higher percentage I could get of de duplication. Because I've got a higher pool to reduce against. So the net result is we're incredibly efficient when you're talking about petabyte scale data management. We're incredibly efficient to the tune of 10 X easily 10 X over traditional de duplication, and multi X over technologies that are more current, if you will. So back to your question about, we are confident that we have a very strong head start. Our opportunity now is we got to drive why we're here. Cause we got to drive awareness. We got to make sure everybody knows who we are and how we're unique and how we're different. And you guys are great. Love being on The Cube. From a customer standpoint, the customers are going to win, and this is sort of a cliche, but it's true, the customer's the best harness of their data. They're the ones that are going to win. They're going to be more competitive, they're going to be able to find ways to be differentiated. And the only way they're going to do that is they're make the appropriate investments in their data infrastructure, in their data lakes, in their data management tool, so that they can harness all that data. >> Where do you see the future of your Hortonworks partnership going? So Hortonworks is, so we support a broad ecosystem. So, Hortonworks is just as important as any of our other data source partners. So, we are where we see that enfolding, is they're going to, we play an important part in, we feel our value, let me put it that way. We feel our value in helping Hortonworks, is as more and more organizations go mainstream with these applications. These are not corner cases anymore. This is not sort of in the lab. This is like the real deal. This is mainstream enterprises running business critical applications. The value we bring is you're not going to rely on those platforms without an enterprise data management solution that delivers what we deliver. So our value there is we can go to market, too. There's all kinds of ways we can go to market together. But net and that our value there is that we provide a very important enterprise data management capability that's important for customers that are deploying in these business critical environments. >> Great. >> Very good, as more of the data gets persisted out at the edge devices and the Internet of things, and so forth, what are the challenges in terms of protecting that data, backup and restore, de duplication, and so forth, and to what extent is your company's Imanis data maybe addressing those kinds of more distributed data management requirements going forward? Do you see that on the rise? Are you hearing that from customers? They want to do more of that? More of an edge cloud environment? Or is that way too far in the future? >> I don't think it's way too far in the future, but I do think there's an inside out. So my position on that is that it's not that there isn't edge work going on. What I would contend is that the big problem right now from an enterprise mainstreaming standpoint, is more getting the house is order, just your core house in order, from you move from sort of a traditional four wall data center to a hybrid cloud environment. Maybe not quite as edge. Combination of how do I leverage on prem and the cloud, so to speak. And how do I get the core data lake and the case of Hortonworks, how do I get that big data lake sorted out? You're touching on, I think, a longer discussion, which is where is the analysis going on? Where is the data going to persist? You know, where do you do some of that computational work? So you get all this information out at the edge. Does all that information end up going into the data lake? So, do you move the storage to where the lake is? Do you start pushing some of the lake functionale out to the edge where you have to then start doing some of the, so it's a much more complicated discussion. >> I know we had this discussion over lunch. This may be outside your wheelhouse, but let me just ask it anyway. We've seen more at Wikibon, I cover AI and distributed training and distributed inference and things so the edges are capturing the data and for more and more, there's a trend to where they're performing local training of their models, their embedded models, from the data they capture. But quite often, edge devices don't have a ton of storage and they're not going to retain that long. But some of that data will need to be archived. Will need to be persisted in a way and managed as a core resource, so we see that kind of requirement maybe not now, but in a few years time distributed training in persistence of that data, protection of that data, becoming a mainstream enterprise requirement. Where AI and machine learning, the whole pipeline is a concern. That's like I said, that's probably outside you guys wheelhouse. That's probably outside the realm for your customers But that kind of thing is coming out, as the likes of Hortonworks and IBM and everybody else, is starting to look at it and implement it, containerization of analytics and data management out to all these micro devices. >> Yes, and I think you're right there. And to your point about the, we're kind of going where the data is, if you will in volumes, kind of thing. And it's going that direction. And frankly, where we see that happening is, that's where the cloud plays a big role as well, because there's edge, but how do you get to the edge? You can get to the edge through the cloud. So, again, we run on AWS. We run on GCP, we run on Asher. So, to be clear, in terms of the data we can rotect, we got a broad portfolio, broad ecosystem of adute based big data, data sources that we support as well as no sequel. If they're running on AWS or GCP or Asher, we support ADLS, we support Asher's data lake stuff, HD Inside, we support a whole bunch of different things both from a cloud standpoint as on prem. Which is where we're seeing some of that edge work happening. >> Great, well Peter thank you so much for coming on The Cube. It's always a pleasure to have you on. >> Yes, thanks for having me and I look forward to being back sometime soon. >> We'll have you. >> Thank you both. >> When the time is right. >> Indeed, we will have more from The Cube's live coverage of Dataworks just after this. (upbeat music)

[Music] [Music] [Music] [Music] ladies and gentlemen please welcome Red Hat senior vice president of engineering Matt Hicks [Music] welcome back I hope you're enjoying your first day of summit you know for us it is a lot of work throughout the year to get ready to get here but I love the energy walking into someone on that first opening day now this morning we kick off with Paul's keynote and you saw this morning just how evolved every aspect of open hybrid cloud has become based on an open source innovation model that opens source the power and potential of open source so we really brought me to Red Hat but at the end of the day the real value comes when were able to make customers like yourself successful with open source and as much passion and pride as we put into the open source community that requires more than just Red Hat given the complexity of your various businesses the solution set you're building that requires an entire technology ecosystem from system integrators that can provide the skills your domain expertise to software vendors that are going to provide the capabilities for your solutions even to the public cloud providers whether it's on the hosting side or consuming their services you need an entire technological ecosystem to be able to support you and your goals and that is exactly what we are gonna talk about this afternoon the technology ecosystem we work with that's ready to help you on your journey now you know this year's summit we talked about earlier it is about ideas worth exploring and we want to make sure you have all of the expertise you need to make those ideas a reality so with that let's talk about our first partner we have him today and that first partner is IBM when I talk about IBM I have a little bit of a nostalgia and that's because 16 years ago I was at IBM it was during my tenure at IBM where I deployed my first copy of Red Hat Enterprise Linux for a customer it's actually where I did my first professional Linux development as well you and that work on Linux it really was the spark that I had that showed me the potential that open source could have for enterprise customers now iBM has always been a steadfast supporter of Linux and a great Red Hat partner in fact this year we are celebrating 20 years of partnership with IBM but even after 20 years two decades I think we're working on some of the most innovative work that we ever have before so please give a warm welcome to Arvind Krishna from IBM to talk with us about what we are working on Arvind [Applause] hey my pleasure to be here thank you so two decades huh that's uh you know I think anything in this industry to going for two decades is special what would you say that that link is made right Hatton IBM so successful look I got to begin by first seeing something that I've been waiting to say for years it's a long strange trip it's been and for the San Francisco folks they'll get they'll get the connection you know what I was just thinking you said 16 it is strange because I probably met RedHat 20 years ago and so that's a little bit longer than you but that was out in Raleigh it was a much smaller company and when I think about the connection I think look IBM's had a long long investment and a long being a long fan of open source and when I think of Linux Linux really lights up our hardware and I think of the power box that you were showing this morning as well as the mainframe as well as all other hardware Linux really brings that to life and I think that's been at the root of our relationship yeah absolutely now I alluded to a little bit earlier we're working on some new stuff and this time it's a little bit higher in the software stack and we have before so what do you what would you say spearheaded that right so we think of software many people know about some people don't realize a lot of the words are called critical systems you know like reservation systems ATM systems retail banking a lot of the systems run on IBM software and when I say IBM software names such as WebSphere and MQ and db2 all sort of come to mind as being some of that software stack and really when I combine that with some of what you were talking about this morning along hybrid and I think this thing called containers you guys know a little about combining the two we think is going to make magic yeah and I certainly know containers and I think for myself seeing the rise of containers from just the introduction of the technology to customers consuming at mission-critical capacities it's been probably one of the fastest technology cycles I've ever seen before look we completely agree with that when you think back to what Paul talks about this morning on hybrid and we think about it we are made of firm commitment to containers all of our software will run on containers and all of our software runs Rell and you put those two together and this belief on hybrid and containers giving you their hybrid motion so that you can pick where you want to run all the software is really I think what has brought us together now even more than before yeah and the best part I think I've liked we haven't just done the product in downstream alignment we've been so tied in our technology approach we've been aligned all the way to the upstream communities absolutely look participating upstream participating in these projects really bringing all the innovation to bear you know when I hear all of you talk about you can't just be in a single company you got to tap into the world of innovation and everybody should contribute we firmly believe that instead of helping to do that is kind of why we're here yeah absolutely now the best part we're not just going to tell you about what we're doing together we're actually going to show you so how every once you tell the audience a little bit more about what we're doing I will go get the demo team ready in the back so you good okay so look we're doing a lot here together we're taking our software and we are begging to put it on top of Red Hat and openshift and really that's what I'm here to talk about for a few minutes and then we go to show it to you live and the demo guard should be with us so it'll hopefully go go well so when we look at extending our partnership it's really based on three fundamental principles and those principles are the following one it's a hybrid world every enterprise wants the ability to span across public private and their own premise world and we got to go there number two containers are strategic to both of us enterprise needs the agility you need a way to easily port things from place to place to place and containers is more than just wrapping something up containers give you all of the security the automation the deploy ability and we really firmly believe that and innovation is the path forward I mean you got to bring all the innovation to bear whether it's around security whether it's around all of the things we heard this morning around going across multiple infrastructures right the public or private and those are three firm beliefs that both of us have together so then explicitly what I'll be doing here number one all the IBM middleware is going to be certified on top of openshift and rel and through cloud private from IBM so that's number one all the middleware is going to run in rental containers on OpenShift on rail with all the cloud private automation and deployability in there number two we are going to make it so that this is the complete stack when you think about from hardware to hypervisor to os/2 the container platform to all of the middleware it's going to be certified up and down all the way so that you can get comfort that this is certified against all the cyber security attacks that come your way three because we do the certification that means a complete stack can be deployed wherever OpenShift runs so that way you give the complete flexibility and you no longer have to worry about that the development lifecycle is extended all the way from inception to production and the management plane then gives you all of the delivery and operation support needed to lower that cost and lastly professional services through the IBM garages as well as the Red Hat innovation labs and I think that this combination is really speaks to the power of both companies coming together and both of us working together to give all of you that flexibility and deployment capabilities across one can't can't help it one architecture chart and that's the only architecture chart I promise you so if you look at it right from the bottom this speaks to what I'm talking about you begin at the bottom and you have a choice of infrastructure the IBM cloud as well as other infrastructure as a service virtual machines as well as IBM power and IBM mainframe as is the infrastructure choices underneath so you choose what what is best suited for the workload well with the container service with the open shift platform managing all of that environment as well as giving the orchestration that kubernetes gives you up to the platform services from IBM cloud private so it contains the catalog of all middle we're both IBM's as well as open-source it contains all the deployment capability to go deploy that and it contains all the operational management so things like come back up if things go down worry about auto scaling all those features that you want come to you from there and that is why that combination is so so powerful but rather than just hear me talk about it I'm also going to now bring up a couple of people to talk about it and what all are they going to show you they're going to show you how you can deploy an application on this environment so you can think of that as either a cloud native application but you can also think about it as how do you modernize an application using micro services but you don't want to just keep your application always within its walls you also many times want to access different cloud services from this and how do you do that and I'm not going to tell you which ones they're going to come and tell you and how do you tackle the complexity of both hybrid data data that crosses both from the private world to the public world and as well as target the extra workloads that you want so that's kind of the sense of what you're going to see through through the demonstrations but with that I'm going to invite Chris and Michael to come up I'm not going to tell you which one's from IBM which runs from Red Hat hopefully you'll be able to make the right guess so with that Chris and Michael [Music] so so thank you Arvind hopefully people can guess which ones from Red Hat based on the shoes I you know it's some really exciting stuff that we just heard there what I believe that I'm I'm most excited about when I look out upon the audience and the opportunity for customers is with this announcement there are quite literally millions of applications now that can be modernized and made available on any cloud anywhere with the combination of IBM cloud private and OpenShift and I'm most thrilled to have mr. Michael elder a distinguished engineer from IBM here with us today and you know Michael would you maybe describe for the folks what we're actually going to go over today absolutely so when you think about how do I carry forward existing applications how do I build new applications as well you're creating micro services that always need a mixture of data and messaging and caching so this example application shows java-based micro services running on WebSphere Liberty each of which are then leveraging things like IBM MQ for messaging IBM db2 for data operational decision manager all of which is fully containerized and running on top of the Red Hat open chip container platform and in fact we're even gonna enhance stock trader to help it understand how you feel but okay hang on so I'm a little slow to the draw sometimes you said we're gonna have an application tell me how I feel exactly exactly you think about your enterprise apps you want to improve customer service understanding how your clients feel can't help you do that okay well this I'd like to see that in action all right let's do it okay so the first thing we'll do is we'll actually take a look at the catalog and here in the IBM cloud private catalog this is all of the content that's available to deploy now into this hybrid solution so we see workloads for IBM will see workloads for other open source packages etc each of these are packaged up as helm charts that are deploying a set of images that will be certified for Red Hat Linux and in this case we're going to go through and start with a simple example with a node out well click a few actions here we'll give it a name now do you have your console up over there I certainly do all right perfect so we'll deploy this into the new old namespace and will deploy notate okay alright anything happening of course it's come right up and so you know what what I really like about this is regardless of if I'm used to using IBM clout private or if I'm used to working with open shift yeah the experience is well with the tool of whatever I'm you know used to dealing with on a daily basis but I mean you know I got to tell you we we deployed node ourselves all the time what about and what about when was the last time you deployed MQ on open shift you never I maybe never all right let's fix that so MQ obviously is a critical component for messaging for lots of highly transactional systems here we'll deploy this as a container on the platform now I'm going to deploy this one again into new worlds I'm gonna disable persistence and for my application I'm going to need a queue manager so I'm going to have it automatically setup my queue manager as well now this will deploy a couple of things what do you see I see IBM in cube all right so there's your stateful set running MQ and of course there's a couple of other components that get stood up as needed here including things like credentials and secrets and the service etc but all of this is they're out of the box ok so impressive right but that's the what I think you know what I'm really looking at is maybe how a well is this running you know what else does this partnership bring when I look at IBM cloud private windows inches well so that's a key reason about why it's not just about IBM middleware running on open shift but also IBM cloud private because ultimately you need that common management plane when you deploy a container the next thing you have to worry about is how do I get its logs how do I manage its help how do I manage license consumption how do I have a common security plan right so cloud private is that enveloping wrapper around IBM middleware to provide those capabilities in a common way and so here we'll switch over to our dashboard this is our Griffin and Prometheus stack that's deployed also now on cloud private running on OpenShift and we're looking at a different namespace we're looking at the stock trader namespace we'll go back to this app here momentarily and we can see all the different pieces what if you switch over to the stock trader workspace on open shipped yeah I think we might be able to do that here hey there it is alright and so what you're gonna see here all the different pieces of this op right there's d b2 over here I see the portfolio Java microservice running on Webster Liberty I see my Redis cash I see MQ all of these are the components we saw in the architecture picture a minute ago ya know so this is really great I mean so maybe let's take a look at the actual application I see we have a fine stock trader app here now we mentioned understanding how I feel exactly you know well I feel good that this is you know a brand new stock trader app versus the one from ten years ago that don't feel like we used forever so the key thing is this app is actually all of those micro services in addition to things like business rules etc to help understand the loyalty program so one of the things we could do here is actually enhance it with a a AI service from Watson this is tone analyzer it helps me understand how that user actually feels and will be able to go through and submit some feedback to understand that user ok well let's see if we can take a look at that so I tried to click on youth clearly you're not very happy right now here I'll do one quick thing over here go for it we'll clear a cache for our sample lab so look you guys don't actually know as Michael and I just wrote this no js' front end backstage while Arvin was actually talking with Matt and we deployed it real-time using continuous integration and continuous delivery that we have available with openshift well the great thing is it's a live demo right so we're gonna do it all live all the time all right so you mentioned it'll tell me how I'm feeling right so if we look at so right there it looks like they're pretty angry probably because our cache hadn't been cleared before we started the demo maybe well that would make me angry but I should be happy because I mean I have a lot of money well it's it's more than I get today for sure so but you know again I don't want to remain angry so does Watson actually understand southern I know it speaks like eighty different languages but well you know I'm from South Carolina to understand South Carolina southern but I don't know about your North Carolina southern alright well let's give it a go here y'all done a real real know no profanity now this is live I've done a real real nice job on this here fancy demo all right hey all right likes me now all right cool and the key thing is just a quick note right it's showing you've got a free trade so we can integrate those business rules and then decide to I do put one trade if you're angry give me more it's all bringing it together into one platform all running on open show yeah and I can see the possibilities right of we've not only deployed services but getting that feedback from our customers to understand well how well the services are being used and are people really happy with what they have hey listen Michael this was amazing I read you joining us today I hope you guys enjoyed this demo as well so all of you know who this next company is as I look out through the crowd based on what I can actually see with the sun shining down on me right now I can see their influence everywhere you know Sports is in our everyday lives and these guys are equally innovative in that space as they are with hybrid cloud computing and they use that to help maintain and spread their message throughout the world of course I'm talking about Nike I think you'll enjoy this next video about Nike and their brand and then we're going to hear directly from my twitting about what they're doing with Red Hat technology new developments in the top story of the day the world has stopped turning on its axis top scientists are currently racing to come up with a solution everybody going this way [Music] the wrong way [Music] please welcome Nike vice president of infrastructure engineering Mike witig [Music] hi everybody over the last five years at Nike we have transformed our technology landscape to allow us to connect more directly to our consumers through our retail stores through Nike comm and our mobile apps the first step in doing that was redesigning our global network to allow us to have direct connectivity into both Asia and AWS in Europe in Asia and in the Americas having that proximity to those cloud providers allows us to make decisions about application workload placement based on our strategy instead of having design around latency concerns now some of those workloads are very elastic things like our sneakers app for example that needs to burst out during certain hours of the week there's certain moments of the year when we have our high heat product launches and for those type of workloads we write that code ourselves and we use native cloud services but being hybrid has allowed us to not have to write everything that would go into that app but rather just the parts that are in that application consumer facing experience and there are other back-end systems certain core functionalities like order management warehouse management finance ERP and those are workloads that are third-party applications that we host on relevent over the last 18 months we have started to deploy certain elements of those core applications into both Azure and AWS hosted on rel and at first we were pretty cautious that we started with development environments and what we realized after those first successful deployments is that are the impact of those cloud migrations on our operating model was very small and that's because the tools that we use for monitoring for security for performance tuning didn't change even though we moved those core applications into Azure in AWS because of rel under the covers and getting to the point where we have that flexibility is a real enabler as an infrastructure team that allows us to just be in the yes business and really doesn't matter where we want to deploy different workload if either cloud provider or on-prem anywhere on the planet it allows us to move much more quickly and stay much more directed to our consumers and so having rel at the core of our strategy is a huge enabler for that flexibility and allowing us to operate in this hybrid model thanks very much [Applause] what a great example it's really nice to hear an IQ story of using sort of relish that foundation to enable their hybrid clout enable their infrastructure and there's a lot that's the story we spent over ten years making that possible for rel to be that foundation and we've learned a lot in that but let's circle back for a minute to the software vendors and what kicked off the day today with IBM IBM s one of the largest software portfolios on the planet but we learned through our journey on rel that you need thousands of vendors to be able to sport you across all of your different industries solve any challenge that you might have and you need those vendors aligned with your technology direction this is doubly important when the technology direction is changing like with containers we saw that two years ago bread had introduced our container certification program now this program was focused on allowing you to identify vendors that had those shared technology goals but identification by itself wasn't enough in this fast-paced world so last year we introduced trusted content we introduced our container health index publicly grading red hats images that form the foundation for those vendor images and that was great because those of you that are familiar with containers know that you're taking software from vendors you're combining that with software from companies like Red Hat and you are putting those into a single container and for you to run those in a mission-critical capacity you have to know that we can both stand by and support those deployments but even trusted content wasn't enough so this year I'm excited that we are extending once again to introduce trusted operations now last week we announced that cube con kubernetes conference the kubernetes operator SDK the goal of the kubernetes operators is to allow any software provider on kubernetes to encode how that software should run this is a critical part of a container ecosystem not just being able to find the vendors that you want to work with not just knowing that you can trust what's inside the container but knowing that you can efficiently run that software now the exciting part is because this is so closely aligned with the upstream technology that today we already have four partners that have functioning operators specifically Couchbase dynaTrace crunchy and black dot so right out of the gate you have security monitoring data store options available to you these partners are really leading the charge in terms of what it means to run their software on OpenShift but behind these four we have many more in fact this morning we announced over 60 partners that are committed to building operators they're taking their domain expertise and the software that they wrote that they know and extending that into how you are going to run that on containers in environments like OpenShift this really brings the power of being able to find the vendors being able to trust what's inside and know that you can run their software as efficiently as anyone else on the planet but instead of just telling you about this we actually want to show you this in action so why don't we bring back up the demo team to give you a little tour of what's possible with it guys thanks Matt so Matt talked about the concept of operators and when when I think about operators and what they do it's taking OpenShift based services and making them even smarter giving you insight into how they do things for example have we had an operator for the nodejs service that I was running earlier it would have detected the problem and fixed itself but when we look at it what really operators do when I look at it from an ecosystem perspective is for ISVs it's going to be a catalyst that's going to allow them to make their services as manageable and it's flexible and as you know maintainable as any public cloud service no matter where OpenShift is running and to help demonstrate this I've got my buddy Rob here Rob are we ready on the demo front we're ready awesome now I notice this screen looks really familiar to me but you know I think we want to give folks here a dev preview of a couple of things well we want to show you is the first substantial integration of the core OS tectonic technology with OpenShift and then the other thing is we are going to dive in a little bit more into operators and their usefulness so Rob yeah so what we're looking at here is the service catalog that you know and love and openshift and we've got a few new things in here we've actually integrated operators into the Service Catalog and I'm going to take this filter and give you a look at some of them that we have today so you can see we've got a list of operators exposed and this is the same way that your developers are already used to integrating with products they're right in your catalog and so now these are actually smarter services but how can we maybe look at that I mentioned that there's maybe a new view I'm used to seeing this as a developer but I hear we've got some really cool stuff if I'm the administrator of the console yeah so we've got a whole new side of the console for cluster administrators to get a look at under the infrastructure versus this dev focused view that we're looking at today today so let's go take a look at it so the first thing you see here is we've got a really rich set of monitoring and health status so we can see that we've got some alerts firing our control plane is up and we can even do capacity planning anything that you need to do to maintenance your cluster okay so it's it's not only for the the services in the cluster and doing things that you know I may be normally as a human operator would have to do but this this console view also gives me insight into the infrastructure itself right like maybe the nodes and maybe handling the security context is that true yes so these are new capabilities that we're bringing to open shift is the ability to do node management things like drain and unscheduled nodes to do day-to-day maintenance and then as well as having security constraints and things like role bindings for example and the exciting thing about this is this is a view that you've never been able to see before it's cross-cutting across namespaces so here we've got a number of admin bindings and we can see that they're connected to a number of namespaces and these would represent our engineering teams all the groups that are using the cluster and we've never had this view before this is a perfect way to audit your security you know it actually is is pretty exciting I mean I've been fortunate enough to be on the up and shift team since day one and I know that operations view is is something that we've you know strived for and so it's really exciting to see that we can offer that now but you know really this was a we want to get into what operators do and what they can do for us and so maybe you show us what the operator console looks like yeah so let's jump on over and see all the operators that we have installed on the cluster you can see that these mirror what we saw on the Service Catalog earlier now what we care about though is this Couchbase operator and we're gonna jump into the demo namespace as I said you can share a number of different teams on a cluster so it's gonna jump into this namespace okay cool so now what we want to show you guys when we think about operators you know we're gonna have a scenario here where there's going to be multiple replicas of a Couchbase service running in the cluster and then we're going to have a stateful set and what's interesting is those two things are not enough if I'm really trying to run this as a true service where it's highly available in persistent there's things that you know as a DBA that I'm normally going to have to do if there's some sort of node failure and so what we want to demonstrate to you is where operators combined with the power that was already within OpenShift are now coming together to keep this you know particular database service highly available and something that we can continue using so Rob what have you got there yeah so as you can see we've got our couch based demo cluster running here and we can see that it's up and running we've got three members we've got an off secret this is what's controlling access to a UI that we're gonna look at in a second but what really shows the power of the operator is looking at this view of the resources that it's managing you can see that we've got a service that's doing load balancing into the cluster and then like you said we've got our pods that are actually running the software itself okay so that's cool so maybe for everyone's benefit so we can show that this is happening live could we bring up the the Couchbase console please and keep up the openshift console both sides so what we see there we go so what we see on the on the right hand side is obviously the same console Rob was working in on the left-hand side as you can see by the the actual names of the pods that are there the the couch based services that are available and so Rob maybe um let's let's kill something that's always fun to do on stage yeah this is the power of the operator it's going to recover it so let's browse on over here and kill node number two so we're gonna forcefully kill this and kick off the recovery and I see right away that because of the integration that we have with operators the Couchbase console immediately picked up that something has changed in the environment now why is that important normally a human being would have to get that alert right and so with operators now we've taken that capability and we've realized that there has been a new event within the environment this is not something that you know kubernetes or open shipped by itself would be able to understand now I'm presuming we're gonna end up doing something else it's not just seeing that it failed and sure enough there we go remember when you have a stateful application rebalancing that data and making it available is just as important as ensuring that the disk is attached so I mean Rob thank you so much for you know driving this for us today and being here I mean you know not only Couchbase but as was mentioned by matt we also have you know crunchy dynaTrace and black duck I would encourage you all to go visit their booths out on the floor today and understand what they have available which are all you know here with a dev preview and then talk to the many other partners that we have that are also looking at operators so again rub thank you for joining us today Matt come on out okay this is gonna make for an exciting year of just what it means to consume container base content I think containers change how customers can get that I believe operators are gonna change how much they can trust running that content let's circle back to one more partner this next partner we have has changed the landscape of computing specifically with their work on hardware design work on core Linux itself you know in fact I think they've become so ubiquitous with computing that we often overlook the technological marvels that they've been able to overcome now for myself I studied computer engineering so in the late 90s I had the chance to study processor design I actually got to build one of my own processors now in my case it was the most trivial processor that you could imagine it was an 8-bit subtractor which means it can subtract two numbers 256 or smaller but in that process I learned the sheer complexity that goes into processor design things like wire placements that are so close that electrons can cut through the insulation in short and then doing those wire placements across three dimensions to multiple layers jamming in as many logic components as you possibly can and again in my case this was to make a processor that could subtract two numbers but once I was done with this the second part of the course was studying the Pentium processor now remember that moment forever because looking at what the Pentium processor was able to accomplish it was like looking at alien technology and the incredible thing is that Intel our next partner has been able to keep up that alien like pace of innovation twenty years later so we're excited have Doug Fisher here let's hear a little bit more from Intel for business wide open skies an open mind no matter the context the idea of being open almost only suggests the potential of infinite possibilities and that's exactly the power of open source whether it's expanding what's possible in business the science and technology or for the greater good which is why-- open source requires the involvement of a truly diverse community of contributors to scale and succeed creating infinite possibilities for technology and more importantly what we do with it [Music] you know what Intel one of our core values is risk-taking and I'm gonna go just a bit off script for a second and say I was just backstage and I saw a gentleman that looked a lot like Scott Guthrie who runs all of Microsoft's cloud enterprise efforts wearing a red shirt talking to Cormier I'm just saying I don't know maybe I need some more sleep but that's what I saw as we approach Intel's 50th anniversary these words spoken by our co-founder Robert Noyce are as relevant today as they were decades ago don't be encumbered by history this is about breaking boundaries in technology and then go off and do something wonderful is about innovation and driving innovation in our industry and Intel we're constantly looking to break boundaries to advance our technology in the cloud in enterprise space that is no different so I'm going to talk a bit about some of the boundaries we've been breaking and innovations we've been driving at Intel starting with our Intel Xeon platform Orion Xeon scalable platform we launched several months ago which was the biggest and mark the most advanced movement in this technology in over a decade we were able to drive critical performance capabilities unmatched agility and added necessary and sufficient security to that platform I couldn't be happier with the work we do with Red Hat and ensuring that those hero features that we drive into our platform they fully expose to all of you to drive that innovation to go off and do something wonderful well there's taking advantage of the performance features or agility features like our advanced vector extensions or avx-512 or Intel quick exist those technologies are fully embraced by Red Hat Enterprise Linux or whether it's security technologies like txt or trusted execution technology are fully incorporated and we look forward to working with Red Hat on their next release to ensure that our advancements continue to be exposed and their platform and all these workloads that are driving the need for us to break boundaries and our technology are driving more and more need for flexibility and computing and that's why we're excited about Intel's family of FPGAs to help deliver that additional flexibility for you to build those capabilities in your environment we have a broad set of FPGA capabilities from our power fish at Mac's product line all the way to our performance product line on the 6/10 strat exten we have a broad set of bets FPGAs what i've been talking to customers what's really exciting is to see the combination of using our Intel Xeon scalable platform in combination with FPGAs in addition to the acceleration development capabilities we've given to software developers combining all that together to deliver better and better solutions whether it's helping to accelerate data compression well there's pattern recognition or data encryption and decryption one of the things I saw in a data center recently was taking our Intel Xeon scalable platform utilizing the capabilities of FPGA to do data encryption between servers behind the firewall all the while using the FPGA to do that they preserve those precious CPU cycles to ensure they delivered the SLA to the customer yet provided more security for their data in the data center one of the edges in cyber security is innovation and route of trust starts at the hardware we recently renewed our commitment to security with our security first pledge has really three elements to our security first pledge first is customer first urgency we have now completed the release of the micro code updates for protection on our Intel platforms nine plus years since launch to protect against things like the side channel exploits transparent and timely communication we are going to communicate timely and openly on our Intel comm website whether it's about our patches performance or other relevant information and then ongoing security assurance we drive security into every one of our products we redesigned a portion of our processor to add these partition capability which is adding additional walls between applications and user level privileges to further secure that environment from bad actors I want to pause for a second and think everyone in this room involved in helping us work through our security first pledge this isn't something we do on our own it takes everyone in this room to help us do that the partnership and collaboration was next to none it's the most amazing thing I've seen since I've been in this industry so thank you we don't stop there we continue to advance our security capabilities cross-platform solutions we recently had a conference discussion at RSA where we talked about Intel Security Essentials where we deliver a framework of capabilities and the end that are in our silicon available for those to innovate our customers and the security ecosystem to innovate on a platform in a consistent way delivering that assurance that those capabilities will be on that platform we also talked about things like our security threat technology threat detection technology is something that we believe in and we launched that at RSA incorporates several elements one is ability to utilize our internal graphics to accelerate some of the memory scanning capabilities we call this an accelerated memory scanning it allows you to use the integrated graphics to scan memory again preserving those precious cycles on the core processor Microsoft adopted this and are now incorporated into their defender product and are shipping it today we also launched our threat SDK which allows partners like Cisco to utilize telemetry information to further secure their environments for cloud workloads so we'll continue to drive differential experiences into our platform for our ecosystem to innovate and deliver more and more capabilities one of the key aspects you have to protect is data by 2020 the projection is 44 zettabytes of data will be available 44 zettabytes of data by 2025 they project that will grow to a hundred and eighty s data bytes of data massive amount of data and what all you want to do is you want to drive value from that data drive and value from that data is absolutely critical and to do that you need to have that data closer and closer to your computation this is why we've been working Intel to break the boundaries in memory technology with our investment in 3d NAND we're reducing costs and driving up density in that form factor to ensure we get warm data closer to the computing we're also innovating on form factors we have here what we call our ruler form factor this ruler form factor is designed to drive as much dense as you can in a 1u rack we're going to continue to advance the capabilities to drive one petabyte of data at low power consumption into this ruler form factor SSD form factor so our innovation continues the biggest breakthrough and memory technology in the last 25 years in memory media technology was done by Intel we call this our 3d crosspoint technology and our 3d crosspoint technology is now going to be driven into SSDs as well as in a persistent memory form factor to be on the memory bus giving you the speed of memory characteristics of memory as well as the characteristics of storage given a new tier of memory for developers to take full advantage of and as you can see Red Hat is fully committed to integrating this capability into their platform to take full advantage of that new capability so I want to thank Paul and team for engaging with us to make sure that that's available for all of you to innovate on and so we're breaking boundaries and technology across a broad set of elements that we deliver that's what we're about we're going to continue to do that not be encumbered by the past your role is to go off and doing something wonderful with that technology all ecosystems are embracing this and driving it including open source technology open source is a hub of innovation it's been that way for many many years that innovation that's being driven an open source is starting to transform many many businesses it's driving business transformation we're seeing this coming to light in the transformation of 5g driving 5g into the networked environment is a transformational moment an open source is playing a pivotal role in that with OpenStack own out and opie NFV and other open source projects were contributing to and participating in are helping drive that transformation in 5g as you do software-defined networks on our barrier breaking technology we're also seeing this transformation rapidly occurring in the cloud enterprise cloud enterprise are growing rapidly and innovation continues our work with virtualization and KVM continues to be aggressive to adopt technologies to advance and deliver more capabilities in virtualization as we look at this with Red Hat we're now working on Cube vert to help move virtualized workloads onto these platforms so that we can now have them managed at an open platform environment and Cube vert provides that so between Intel and Red Hat and the community we're investing resources to make certain that comes to product as containers a critical feature in Linux becomes more and more prevalent across the industry the growth of container elements continues at a rapid rapid pace one of the things that we wanted to bring to that is the ability to provide isolation without impairing the flexibility the speed and the footprint of a container with our clear container efforts along with hyper run v we were able to combine that and create we call cotta containers we launched this at the end of last year cotta containers is designed to have that container element available and adding elements like isolation both of these events need to have an orchestration and management capability Red Hat's OpenShift provides that capability for these workloads whether containerized or cube vert capabilities with virtual environments Red Hat openshift is designed to take that commercial capability to market and we've been working with Red Hat for several years now to develop what we call our Intel select solution Intel select solutions our Intel technology optimized for downstream workloads as we see a growth in a workload will work with a partner to optimize a solution on Intel technology to deliver the best solution that could be deployed quickly our effort here is to accelerate the adoption of these type of workloads in the market working with Red Hat's so now we're going to be deploying an Intel select solution design and optimized around Red Hat OpenShift we expect the industry's start deploying this capability very rapidly I'm excited to announce today that Lenovo is committed to be the first platform company to deliver this solution to market the Intel select solution to market will be delivered by Lenovo now I talked about what we're doing in industry and how we're transforming businesses our technology is also utilized for greater good there's no better example of this than the worked by dr. Stephen Hawking it was a sad day on March 14th of this year when dr. Stephen Hawking passed away but not before Intel had a 20-year relationship with dr. Hawking driving breakthrough capabilities innovating with him driving those robust capabilities to the rest of the world one of our Intel engineers an Intel fellow which is the highest technical achievement you can reach at Intel got to spend 10 years with dr. Hawking looking at innovative things they could do together with our technology and his breakthrough innovative thinking so I thought it'd be great to bring up our Intel fellow Lema notch Minh to talk about her work with dr. Hawking and what she learned in that experience come on up Elina [Music] great to see you Thanks something going on about the breakthrough breaking boundaries and Intel technology talk about how you use that in your work with dr. Hawking absolutely so the most important part was to really make that technology contextually aware because for people with disability every single interaction takes a long time so whether it was adapting for example the language model of his work predictor to understand whether he's gonna talk to people or whether he's writing a book on black holes or to even understand what specific application he might be using and then making sure that we're surfacing only enough actions that were relevant to reduce that amount of interaction so the tricky part is really to make all of that contextual awareness happen without totally confusing the user because it's constantly changing underneath it so how is that your work involving any open source so you know the problem with assistive technology in general is that it needs to be tailored to the specific disability which really makes it very hard and very expensive because it can't utilize the economies of scale so basically with the system that we built what we wanted to do is really enable unleashing innovation in the world right so you could take that framework you could tailor to a specific sensor for example a brain computer interface or something like that where you could actually then support a different set of users so that makes open-source a perfect fit because you could actually build and tailor and we you spoke with dr. Hawking what was this view of open source is it relevant to him so yeah so Stephen was adamant from the beginning that he wanted a system to benefit the world and not just himself so he spent a lot of time with us to actually build this system and he was adamant from day one that he would only engage with us if we were commit to actually open sourcing the technology that's fantastic and you had the privilege of working with them in 10 years I know you have some amazing stories to share so thank you so much for being here thank you so much in order for us to scale and that's what we're about at Intel is really scaling our capabilities it takes this community it takes this community of diverse capabilities it takes two births thought diverse thought of dr. Hawking couldn't be more relevant but we also are proud at Intel about leading efforts of diverse thought like women and Linux women in big data other areas like that where Intel feels that that diversity of thinking and engagement is critical for our success so as we look at Intel not to be encumbered by the past but break boundaries to deliver the technology that you all will go off and do something wonderful with we're going to remain committed to that and I look forward to continue working with you thank you and have a great conference [Applause] thank God now we have one more customer story for you today when you think about customers challenges in the technology landscape it is hard to ignore the public cloud these days public cloud is introducing capabilities that are driving the fastest rate of innovation that we've ever seen in our industry and our next customer they actually had that same challenge they wanted to tap into that innovation but they were also making bets for the long term they wanted flexibility and providers and they had to integrate to the systems that they already have and they have done a phenomenal job in executing to this so please give a warm welcome to Kerry Pierce from Cathay Pacific Kerry come on thanks very much Matt hi everyone thank you for giving me the opportunity to share a little bit about our our cloud journey let me start by telling you a little bit about Cathay Pacific we're an international airline based in Hong Kong and we serve a passenger and a cargo network to over 200 destinations in 52 countries and territories in the last seventy years and years seventy years we've made substantial investments to develop Hong Kong as one of the world's leading transportation hubs we invest in what matters most to our customers to you focusing on our exemplary service and our great product and it's both on the ground and in the air we're also investing and expanding our network beyond our multiple frequencies to the financial districts such as Tokyo New York and London and we're connecting Asia and Hong Kong with key tech hubs like San Francisco where we have multiple flights daily we're also connecting Asia in Hong Kong to places like Tel Aviv and our upcoming destination of Dublin in fact 2018 is actually going to be one of our biggest years in terms of network expansion and capacity growth and we will be launching in September our longest flight from Hong Kong direct to Washington DC and that'll be using a state-of-the-art Airbus a350 1000 aircraft so that's a little bit about Cathay Pacific let me tell you about our journey through the cloud I'm not going to go into technical details there's far smarter people out in the audience who will be able to do that for you just focus a little bit about what we were trying to achieve and the people side of it that helped us get there we had a couple of years ago no doubt the same issues that many of you do I don't think we're unique we had a traditional on-premise non-standardized fragile infrastructure it didn't meet our infrastructure needs and it didn't meet our development needs it was costly to maintain it was costly to grow and it really inhibited innovation most importantly it slowed the delivery of value to our customers at the same time you had the hype of cloud over the last few years cloud this cloud that clouds going to fix the world we were really keen on making sure we didn't get wound up and that so we focused on what we needed we started bottom up with a strategy we knew we wanted to be clouded Gnostic we wanted to have active active on-premise data centers with a single network and fabric and we wanted public clouds that were trusted and acted as an extension of that environment not independently we wanted to avoid single points of failure and we wanted to reduce inter dependencies by having loosely coupled designs and finally we wanted to be scalable we wanted to be able to cater for sudden surges of demand in a nutshell we kind of just wanted to make everything easier and a management level we wanted to be a broker of services so not one size fits all because that doesn't work but also not one of everything we want to standardize but a pragmatic range of services that met our development and support needs and worked in harmony with our public cloud not against it so we started on a journey with red hat we implemented Red Hat cloud forms and ansible to manage our hybrid cloud we also met implemented Red Hat satellite to maintain a manager environment we built a Red Hat OpenStack on crimson vironment to give us an alternative and at the same time we migrated a number of customer applications to a production public cloud open shift environment but it wasn't all Red Hat you love heard today that the Red Hat fits within an overall ecosystem we looked at a number of third-party tools and services and looked at developing those into our core solution I think at last count we had tried and tested somewhere past eight different tools and at the moment we still have around 62 in our environment that help us through that journey but let me put the technical solution aside a little bit because it doesn't matter how good your technical solution is if you don't have the culture and the people to get it right as a group we needed to be aligned for delivery and we focused on three core behaviors we focused on accountability agility and collaboration now I was really lucky we've got a pretty fantastic team for whom that was actually pretty easy but but again don't underestimate the importance of getting the culture and the people right because all the technology in the world doesn't matter if you don't have that right I asked the team what did we do differently because in our situation we didn't go out and hire a bunch of new people we didn't go out and hire a bunch of consultants we had the staff that had been with us for 10 20 and in some cases 30 years so what did we do differently it was really simple we just empowered and supported our staff we knew they were the smart ones they were the ones that were dealing with a legacy environment and they had the passion to make the change so as a team we encouraged suggestions and contributions from our overall IT community from the bottom up we started small we proved the case we told the story and then we got by him and only did did we implement wider the benefits the benefit through our staff were a huge increase in staff satisfaction reduction and application and platform outage support incidents risk free and failsafe application releases work-life balance no more midnight deployments and our application and infrastructure people could really focus on delivering customer value not on firefighting and for our end customers the people that travel with us it was really really simple we could provide a stable service that allowed for faster releases which meant we could deliver value faster in terms of stats we migrated 16 production b2c applications to a public cloud OpenShift environment in 12 months we decreased provisioning time from weeks or occasionally months we were waiting for hardware two minutes and we had a hundred percent availability of our key customer facing systems but most importantly it was about people we'd built a culture a culture of innovation that was built on a foundation of collaboration agility and accountability and that permeated throughout the IT organization not those just those people that were involved in the project everyone with an IT could see what good looked like and to see what it worked what it looked like in terms of working together and that was a key foundation for us the future for us you will have heard today everything's changing so we're going to continue to develop our open hybrid cloud onboard more public cloud service providers continue to build more modern applications and leverage the emerging technology integrate and automate everything we possibly can and leverage more open source products with the great support from the open source community so there you have it that's our journey I think we succeeded by not being over awed and by starting with the basics the technology was key obviously it's a cool component but most importantly it was a way we approached our transition we had a clear strategy that was actually developed bottom-up by the people that were involved day to day and we empowered those people to deliver and that provided benefits to both our staff and to our customers so thank you for giving the opportunity to share and I hope you enjoy the rest of the summer [Applause] I got one thanks what a great story would a great customer story to close on and we have one more partner to come up and this is a partner that all of you know that's Microsoft Microsoft has gone through an amazing transformation they've we've built an incredibly meaningful partnership with them all the way from our open source collaboration to what we do in the business side we started with support for Red Hat Enterprise Linux on hyper-v and that was truly just the beginning today we're announcing one of the most exciting joint product offerings on the market today let's please give a warm welcome to Paul correr and Scott Scott Guthrie to tell us about it guys come on out you know Scot welcome welcome to the Red Hat summer thanks for coming really appreciate it great to be here you know many surprises a lot of people when we you know published a list of speakers and then you rock you were on it and you and I are on stage here it's really really important and exciting to us exciting new partnership we've worked together a long time from the hypervisor up to common support and now around hybrid hybrid cloud maybe from your perspective a little bit of of what led us here well you know I think the thing that's really led us here is customers and you know Microsoft we've been on kind of a transformation journey the last several years where you know we really try to put customers at the center of everything that we do and you know as part of that you quickly learned from customers in terms of I'm including everyone here just you know you've got a hybrid of state you know both in terms of what you run on premises where it has a lot of Red Hat software a lot of Microsoft software and then really is they take the journey to the cloud looking at a hybrid of state in terms of how do you run that now between on-premises and a public cloud provider and so I think the thing that both of us are recognized and certainly you know our focus here at Microsoft has been you know how do we really meet customers with where they're at and where they want to go and make them successful in that journey and you know it's been fantastic working with Paul and the Red Hat team over the last two years in particular we spend a lot of time together and you know really excited about the journey ahead so um maybe you can share a bit more about the announcement where we're about to make today yeah so it's it's it's a really exciting announcement it's and really kind of I think first of its kind in that we're delivering a Red Hat openshift on Azure service that we're jointly developing and jointly managing together so this is different than sort of traditional offering where it's just running inside VMs and it's sort of two vendors working this is really a jointly managed service that we're providing with full enterprise support with a full SLA where the you know single throat to choke if you will although it's collectively both are choke the throats in terms of making sure that it works well and it's really uniquely designed around this hybrid world and in that it supports will support both Windows and Linux containers and it role you know it's the same open ship that runs both in the public cloud on Azure and on-premises and you know it's something that we hear a lot from customers I know there's a lot of people here that have asked both of us for this and super excited to be able to talk about it today and we're gonna show off the first demo of it just a bit okay well I'm gonna ask you to elaborate a bit more about this how this fits into the bigger Microsoft picture and I'll get out of your way and so thanks again thank you for coming here we go thanks Paul so I thought I'd spend just a few minutes talking about wouldn't you know that some of the work that we're doing with Microsoft Asher and the overall Microsoft cloud I didn't go deeper in terms of the new offering that we're announcing today together with red hat and show demo of it actually in action in a few minutes you know the high level in terms of you know some of the work that we've been doing at Microsoft the last couple years you know it's really been around this this journey to the cloud that we see every organization going on today and specifically the Microsoft Azure we've been providing really a cloud platform that delivers the infrastructure the application and kind of the core computing needs that organizations have as they want to be able to take advantage of what the cloud has to offer and in terms of our focus with Azure you know we've really focused we deliver lots and lots of different services and features but we focused really in particular on kind of four key themes and we see these four key themes aligning very well with the journey Red Hat it's been on and it's partly why you know we think the partnership between the two companies makes so much sense and you know for us the thing that we've been really focused on has been with a or in terms of how do we deliver a really productive cloud meaning how do we enable you to take advantage of cutting-edge technology and how do we kind of accelerate the successful adoption of it whether it's around the integration of managed services that we provide both in terms of the application space in the data space the analytic and AI space but also in terms of just the end-to-end management and development tools and how all those services work together so that teams can basically adopt them and be super successful yeah we deeply believe in hybrid and believe that the world is going to be a multi cloud and a multi distributed world and how do we enable organizations to be able to take the existing investments that they already have and be able to easily integrate them in a public cloud and with a public cloud environment and get immediate ROI on day one without how to rip and replace tons of solutions you know we're moving very aggressively in the AI space and are looking to provide a rich set of AI services both finished AI models things like speech detection vision detection object motion etc that any developer even at non data scientists can integrate to make application smarter and then we provide a rich set of AI tooling that enables organizations to build custom models and be able to integrate them also as part of their applications and with their data and then we invest very very heavily on trust Trust is sort of at the core of a sure and we now have more compliant certifications than any other cloud provider we run in more countries than any other cloud provider and we really focus around unique promises around data residency data sovereignty and privacy that are really differentiated across the industry and terms of where Iser runs today we're in 50 regions around the world so our region for us is typically a cluster of multiple data centers that are grouped together and you can see we're pretty much on every continent with the exception of Antarctica today and the beauty is you're going to be able to take the Red Hat open shift service and run it on ashore in each of these different locations and really have a truly global footprint as you look to build and deploy solutions and you know we've seen kind of this focus on productivity hybrid intelligence and Trust really resonate in the market and about 90 percent of Fortune 500 companies today are deployed on Azure and you heard Nike talked a little bit earlier this afternoon about some of their journeys as they've moved to a dot public cloud this is a small logo of just a couple of the companies that are on ashore today and what I do is actually even before we dive into the open ship demo is actually just show a quick video you know one of the companies thing there are actually several people from that organization here today Deutsche Bank who have been working with both Microsoft and Red Hat for many years Microsoft on the other side Red Hat both on the rel side and then on the OpenShift side and it's just one of these customers that have helped bring the two companies together to deliver this managed openshift service on Azure and so I'm just going to play a quick video of some of the folks that Deutsche Bank talking about their experiences and what they're trying to get out of it so we could roll the video that'd be great technology is at the absolute heart of Deutsche Bank we've recognized that the cost of running our infrastructure was particularly high there was a enormous amount of under utilization we needed a platform which was open to polyglot architecture supporting any kind of application workload across the various business lines of the third we analyzed over 60 different vendor products and we ended up with Red Hat openshift I'm super excited Microsoft or supporting Linux so strongly to adopting a hybrid approach we chose as here because Microsoft was the ideal partner to work with on constructs around security compliance business continuity as you as in all the places geographically that we need to be we have applications now able to go from a proof of concept to production in three weeks that is already breaking records openshift gives us given entities and containers allows us to apply the same sets of processes automation across a wide range of our application landscape on any given day we run between seven and twelve thousand containers across three regions we start see huge levels of cost reduction because of the level of multi-tenancy that we can achieve through containers open ship gives us an abstraction layer which is allows us to move our applications between providers without having to reconfigure or recode those applications what's really exciting for me about this journey is the way they're both Red Hat and Microsoft have embraced not just what we're doing but what each other are doing and have worked together to build open shift as a first-class citizen with Microsoft [Applause] in terms of what we're announcing today is a new fully managed OpenShift service on Azure and it's really the first fully managed service provided end-to-end across any of the cloud providers and it's jointly engineer operated and supported by both Microsoft and Red Hat and that means again sort of one service one SLA and both companies standing for a link firmly behind it really again focusing around how do we make customers successful and as part of that really providing the enterprise-grade not just isolates but also support and integration testing so you can also take advantage of all your rel and linux-based containers and all of your Windows server based containers and how can you run them in a joint way with a common management stack taking the advantage of one service and get maximum density get maximum code reuse and be able to take advantage of a containerized world in a better way than ever before and make this customer focus is very much at the center of what both companies are really centered around and so what if I do be fun is rather than just talk about openshift as actually kind of show off a little bit of a journey in terms of what this move to take advantage of it looks like and so I'd like to invite Brendan and Chris onstage who are actually going to show off a live demo of openshift on Azure in action and really walk through how to provision the service and basically how to start taking advantage of it using the full open ship ecosystem so please welcome Brendan and Chris we're going to join us on stage for a demo thanks God thanks man it's been a good afternoon so you know what we want to get into right now first I'd like to think Brandon burns for joining us from Microsoft build it's a busy week for you I'm sure your own stage there a few times as well you know what I like most about what we just announced is not only the business and technical aspects but it's that operational aspect the uniqueness the expertise that RedHat has for running OpenShift combined with the expertise that Microsoft has within Azure and customers are going to get this joint offering if you will with you know Red Hat OpenShift on Microsoft Azure and so you know kind of with that again Brendan I really appreciate you being here maybe talk to the folks about what we're going to show yeah so we're going to take a look at what it looks like to deploy OpenShift on to Azure via the new OpenShift service and the real selling point the really great part of this is the the deep integration with a cloud native app API so the same tooling that you would use to create virtual machines to create disks trade databases is now the tooling that you're going to use to create an open chip cluster so to show you this first we're going to create a resource group here so we're going to create that resource group in East us using the AZ tool that's the the azure command-line tooling a resource group is sort of a folder on Azure that holds all of your stuff so that's gonna come back into the second I've created my resource group in East us and now we're gonna use that exact same tool calling into into Azure api's to provision an open shift cluster so here we go we have AZ open shift that's our new command line tool putting it into that resource group I'm gonna get into East us alright so it's gonna take a little bit of time to deploy that open shift cluster it's doing a bunch of work behind the scenes provisioning all kinds of resources as well as credentials to access a bunch of different as your API so are we actually able to see this to you yeah so we can cut over to in just a second we can cut over to that resource group in a reload so Brendan while relating the beauty of what you know the teams have been doing together already is the fact that now open shift is a first-class citizen as it were yeah absolutely within the agent so I presume not only can I do a deployment but I can do things like scale and check my credentials and pretty much everything that I could do with any other service with that that's exactly right so we can anything that you you were used to doing via the my computer has locked up there we go the demo gods are totally with me oh there we go oh no I hit reload yeah that was that was just evil timing on the house this is another use for operators as we talked about earlier today that's right my dashboard should be coming up do I do I dare click on something that's awesome that was totally it was there there we go good job so what's really interesting about this I've also heard that it deploys you know in as little as five to six minutes which is really good for customers they want to get up and running with it but all right there we go there it is who managed to make it see that shows that it's real right you see the sweat coming off of me there but there you can see the I feel it you can see the various resources that are being created in order to create this openshift cluster virtual machines disks all of the pieces provision for you automatically via that one single command line call now of course it takes a few minutes to to create the cluster so in order to show the other side of that integration the integration between openshift and Azure I'm going to cut over to an open shipped cluster that I already have created alright so here you can see my open shift cluster that's running on Microsoft Azure I'm gonna actually log in over here and the first sign you're gonna see of the integration is it's actually using my credentials my login and going through Active Directory and any corporate policies that I may have around smart cards two-factor off anything like that authenticate myself to that open chef cluster so I'll accept that it can access my and now we're gonna load up the OpenShift web console so now this looks familiar to me oh yeah so if anybody's used OpenShift out there this is the exact same console and what we're going to show though is how this console via the open service broker and the open service broker implementation for Azure integrates natively with OpenShift all right so we can go down here and we can actually see I want to deploy a database I'm gonna deploy Mongo as my key value store that I'm going to use but you know like as we talk about management and having a OpenShift cluster that's managed for you I don't really want to have to manage my database either so I'm actually going to use cosmos DB it's a native Azure service it's a multilingual database that offers me the ability to access my data in a variety of different formats including MongoDB fully managed replicated around the world a pretty incredible service so I'm going to go ahead and create that so now Brendan what's interesting I think to me is you know we talked about the operational aspects and clearly it's not you and I running the clusters but you do need that way to interface with it and so when customers are able to deploy this all of this is out of the box there's no additional contemporary like this is what you get when you create when you use that tool to create that open chef cluster this is what you get with all of that integration ok great step through here and go ahead don't have any IP ranges there we go all right and we create that binding all right and so now behind the scenes openshift is integrated with the azure api's with all of my credentials to go ahead and create that distributed database once it's done provisioning actually all of the credentials necessary to access the database are going to be automatically populated into kubernetes available for me inside of OpenShift via service discovery to access from my application without any further work so I think that really shows not only the power of integrating openshift with an azure based API but actually the power of integrating a Druze API is inside of OpenShift to make a truly seamless experience for managing and deploying your containers across a variety of different platforms yeah hey you know Brendan this is great I know you've got a flight to catch because I think you're back onstage in a few hours but you know really appreciate you joining us today absolutely I look forward to seeing what else we do yeah absolutely thank you so much thanks guys Matt you want to come back on up thanks a lot guys if you have never had the opportunity to do a live demo in front of 8,000 people it'll give you a new appreciation for standing up there and doing it and that was really good you know every time I get the chance just to take a step back and think about the technology that we have at our command today I'm in awe just the progress over the last 10 or 20 years is incredible on to think about what might come in the next 10 or 20 years really is unthinkable you even forget 10 years what might come in the next five years even the next two years but this can create a lot of uncertainty in the environment of what's going to be to come but I believe I am certain about one thing and that is if ever there was a time when any idea is achievable it is now just think about what you've seen today every aspect of open hybrid cloud you have the world's infrastructure at your fingertips and it's not stopping you've heard about this the innovation of open source how fast that's evolving and improving this capability you've heard this afternoon from an entire technology ecosystem that's ready to help you on this journey and you've heard from customer after customer that's already started their journey in the successes that they've had you're one of the neat parts about this afternoon you will aren't later this week you will actually get to put your hands on all of this technology together in our live audience demo you know this is what some it's all about for us it's a chance to bring together the technology experts that you can work with to help formulate how to pull off those ideas we have the chance to bring together technology experts our customers and our partners and really create an environment where everyone can experience the power of open source that same spark that I talked about when I was at IBM where I understood the but intial that open-source had for enterprise customers we want to create the environment where you can have your own spark you can have that same inspiration let's make this you know in tomorrow's keynote actually you will hear a story about how open-source is changing medicine as we know it and literally saving lives it is a great example of expanding the ideas it might be possible that we came into this event with so let's make this the best summit ever thank you very much for being here let's kick things off right head down to the Welcome Reception in the expo hall and please enjoy the summit thank you all so much [Music] [Music]

[Music] [Music] [Music] [Laughter] [Laughter] [Laughter] [Laughter] [Music] [Music] [Music] [Music] you you [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Applause] [Music] wake up feeling blessed peace you warned that Russia ain't afraid to show it I'll expose it if I dressed up riding in that Chester roasted nigga catch you slippin on myself rocks on I messed up like yes sir [Music] [Music] [Music] [Music] our program [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] you are not welcome to Red Hat summit 2018 2018 [Music] [Music] [Music] [Laughter] [Music] Wow that is truly the coolest introduction I've ever had thank you Wow I don't think I feel cool enough to follow an interaction like that Wow well welcome to the Red Hat summit this is our 14th annual event and I have to say looking out over this audience Wow it's great to see so many people here joining us this is by far our largest summit to date not only did we blow through the numbers we've had in the past we blew through our own expectations this year so I know we have a pretty packed house and I know people are still coming in so it's great to see so many people here it's great to see so many familiar faces when I had a chance to walk around earlier it's great to see so many new people here joining us for the first time I think the record attendance is an indication that more and more enterprises around the world are seeing the power of open source to help them with their challenges that they're facing due to the digital transformation that all of enterprises around the world are going through the theme for the summit this year is ideas worth exploring and we intentionally chose that because as much as we are all going through this digital disruption and the challenges associated with it one thing I think is becoming clear no one person and certainly no one company has the answers to these challenges right this isn't a problem where you can go buy a solution this is a set of capabilities that we all need to build it's a set of cultural changes that we all need to go through and that's going to require the best ideas coming from so many different places so we're not here saying we have the answers we're trying to convene the conversation right we want to serve as a catalyst bringing great minds together to share ideas so we all walk out of here at the end of the week a little wiser than when we first came here we do have an amazing agenda for you we have over 7,000 attendees we may be pushing 8,000 by the time we got through this morning we have 36 keynote speakers and we have a hundred and twenty-five breakout sessions and have to throw in one plug scheduling 325 breakout sessions is actually pretty difficult and so we used the Red Hat business optimizer which is an AI constraint solver that's new in the Red Hat decision manager to help us plan the summit because we have individuals who have a clustered set of interests and we want to make sure that when we schedule two breakout sessions we do it in a way that we don't have overlapping sessions that are really important to the same individual so we tried to use this tool and what we understand about people's interest in history of what they wanted to do to try to make sure that we spaced out different times for things of similar interests for similar people as well as for people who stood in the back of breakouts before and I know I've done that too we've also used it to try to optimize room size so hopefully we will do our best to make sure that we've appropriately sized the spaces for those as well so it's really a phenomenal tool and I know it's helped us a lot this year in addition to the 325 breakouts we have a lot of our customers on stage during the main sessions and so you'll see demos you'll hear from partners you'll hear stories from so many of our customers not on our point of view of how to use these technologies but their point of views of how they actually are using these technologies to solve their problems and you'll hear over and over again from those keynotes that it's not just about the technology it's about how people are changing how people are working to innovate to solve those problems and while we're on the subject of people I'd like to take a moment to recognize the Red Hat certified professional of the year this is known award we do every year I love this award because it truly recognizes an individual for outstanding innovation for outstanding ideas for truly standing out in how they're able to help their organization with Red Hat technologies Red Hat certifications help system administrators application developers IT architects to further their careers and help their organizations by being able to advance their skills and knowledge of Red Hat products and this year's winner really truly is a great example about how their curiosity is helped push the limits of what's possible with technology let's hear a little more about this year's winner when I was studying at the University I had computer science as one of my subjects and that's what created the passion from the very beginning they were quite a few institutions around my University who were offering Red Hat Enterprise Linux as a course and a certification paths through to become an administrator Red Hat Learning subscription has offered me a lot more than any other trainings that have done so far that gave me exposure to so many products under red hair technologies that I wasn't even aware of I started to think about the better ways of how these learnings can be put into the real life use cases and we started off with a discussion with my manager saying I have to try this product and I really want to see how it really fits in our environment and that product was Red Hat virtualization we went from deploying rave and then OpenStack and then the open shift environment we wanted to overcome some of the things that we saw as challenges to the speed and rapidity of release and code etc so it made perfect sense and we were able to do it in a really short space of time so you know we truly did use it as an Innovation Lab I think idea is everything ideas can change the way you see things an Innovation Lab was such an idea that popped into my mind one fine day and it has transformed the way we think as a team and it's given that playpen to pretty much everyone to go and test their things investigate evaluate do whatever they like in a non-critical non production environment I recruited Neha almost 10 years ago now I could see there was a spark a potential with it and you know she had a real Drive a real passion and you know here we are nearly ten years later I'm Neha Sandow I am a Red Hat certified engineer all right well everyone please walk into the states to the stage Neha [Music] [Applause] congratulations thank you [Applause] I think that - well welcome to the red has some of this is your first summit yes it is thanks so much well fantastic sure well it's great to have you here I hope you have a chance to engage and share some of your ideas and enjoy the week thank you thank you congratulations [Applause] neha mentioned that she first got interest in open source at university and it made me think red hats recently started our Red Hat Academy program that looks to programmatically infuse Red Hat technologies in universities around the world it's exploded in a way we had no idea it's grown just incredibly rapidly which i think shows the interest that there really is an open source and working in an open way at university so it's really a phenomenal program I'm also excited to announce that we're launching our newest open source story this year at Summit it's called the science of collective discovery and it looks at what happens when communities use open hardware to monitor the environment around them and really how they can make impactful change based on that technologies the rural premier that will be at 5:15 on Wednesday at McMaster Oni West and so please join us for a drink and we'll also have a number of the experts featured in that and you can have a conversation with them as well so with that let's officially start the show please welcome red hat president of products and technology Paul Cormier [Music] Wow morning you know I say it every year I'm gonna say it again I know I repeat myself it's just amazing we are so proud here to be here today too while you all week on how far we've come with opens with open source and with the products that we that we provide at Red Hat so so welcome and I hope the pride shows through so you know I told you Seven Summits ago on this stage that the future would be open and here we are just seven years later this is the 14th summit but just seven years later after that and much has happened and I think you'll see today and this week that that prediction that the world would be open was a pretty safe predict prediction but I want to take you just back a little bit to see how we started here and it's not just how Red Hat started here this is an open source in Linux based computing is now in an industry norm and I think that's what you'll you'll see in here this week you know we talked back then seven years ago when we put on our prediction about the UNIX error and how Hardware innovation with x86 was it was really the first step in a new era of open innovation you know companies like Sun Deck IBM and HP they really changed the world the computing industry with their UNIX models it was that was really the rise of computing but I think what we we really saw then was that single company innovation could only scale so far could really get so far with that these companies were very very innovative but they coupled hardware innovation with software innovation and as one company they could only solve so many problems and even which comp which even complicated things more they could only hire so many people in each of their companies Intel came on the scene back then as the new independent hardware player and you know that was really the beginning of the drive for horizontal computing power and computing this opened up a brand new vehicle for hardware innovation a new hardware ecosystem was built around this around this common hardware base shortly after that Stallman and leanness they had a vision of his of an open model that was created and they created Linux but it was built around Intel this was really the beginning of having a software based platform that could also drive innovation this kind of was the beginning of the changing of the world here that system-level innovation now having a hardware platform that was ubiquitous and a software platform that was open and ubiquitous it really changed this system level innovation and that continues to thrive today it was only possible because it was open this could not have happened in a closed environment it allowed the best ideas from anywhere from all over to come in in win only because it was the best idea that's what drove the rate of innovation at the pace you're seeing today and it which has never been seen before we at Red Hat we saw the need to bring this innovation to solve real-world problems in the enterprise and I think that's going to be the theme of the show today you're going to see us with our customers and partners talking about and showing you some of those real-world problems that we are sought solving with this open innovation we created rel back then for this for the enterprise it started it's it it wasn't successful because it's scaled it was secure and it was enterprise ready it once again changed the industry but this time through open innovation this gave the hardware ecosystem a software platform this open software platform gave the hardware ecosystem a software platform to build around it Unleashed them the hardware side to compete and thrive it enabled innovation from the OEMs new players building cheaper faster servers even new architectures from armed to power sprung up with this change we have seen an incredible amount of hardware innovation over the last 15 years that same innovation happened on the software side we saw powerful implementations of bare metal Linux distributions out in the market in fact at one point there were 300 there are over 300 distributions out in the market on the foundation of Linux powerful open-source equivalents were even developed in every area of Technology databases middleware messaging containers anything you could imagine innovation just exploded around the Linux platform in innovation it's at the core also drove virtualization both Linux and virtualization led to another area of innovation which you're hearing a lot about now public cloud innovation this innovation started to proceed at a rate that we had never seen before we had never experienced this in the past in this unprecedented speed of innovation and software was now possible because you didn't need a chip foundry in order to innovate you just needed great ideas in the open platform that was out there customers seeing this innovation in the public cloud sparked it sparked their desire to build their own linux based cloud platforms and customers are now are now bringing that cloud efficiency on-premise in their own data centers public clouds demonstrated so much efficiency the data centers and architects wanted to take advantage of it off premise on premise I'm sorry within their own we don't within their own controlled environments this really allowed companies to make the most of existing investments from data centers to hardware they also gained many new advantages from data sovereignty to new flexible agile approaches I want to bring Burr and his team up here to take a look at what building out an on-premise cloud can look like today Bure take it away I am super excited to be with all of you here at Red Hat summit I know we have some amazing things to show you throughout the week but before we dive into this demonstration I want you to take just a few seconds just a quick moment to think about that really important event your life that moment you turned on your first computer maybe it was a trs-80 listen Claire and Atari I even had an 83 b2 at one point but in my specific case I was sitting in a classroom in Hawaii and I could see all the way from Diamond Head to Pearl Harbor so just keep that in mind and I turn on an IBM PC with dual floppies I don't remember issuing my first commands writing my first level of code and I was totally hooked it was like a magical moment and I've been hooked on computers for the last 30 years so I want you to hold that image in your mind for just a moment just a second while we show you the computers we have here on stage let me turn this over to Jay fair and Dini here's our worldwide DevOps manager and he was going to show us his hardware what do you got Jay thank you BER good morning everyone and welcome to Red Hat summit we have so many cool things to show you this week I am so happy to be here and you know my favorite thing about red hat summit is our allowed to kind of share all of our stories much like bird just did we also love to you know talk about the hardware and the technology that we brought with us in fact it's become a bit of a competition so this year we said you know let's win this thing and we actually I think we might have won we brought a cloud with us so right now this is a private cloud for throughout the course of the week we're going to turn this into a very very interesting open hybrid cloud right before your eyes so everything you see here will be real and happening right on this thing right behind me here so thanks for our four incredible partners IBM Dell HP and super micro we've built a very vendor heterogeneous cloud here extra special thanks to IBM because they loaned us a power nine machine so now we actually have multiple architectures in this cloud so as you know one of the greatest benefits to running Red Hat technology is that we run on just about everything and you know I can't stress enough how powerful that is how cost-effective that is and it just makes my life easier to be honest so if you're interested the people that built this actual rack right here gonna be hanging out in the customer success zone this whole week it's on the second floor the lobby there and they'd be glad to show you exactly how they built this thing so let me show you what we actually have in this rack so contained in this rack we have 1056 physical chorus right here we have five and a half terabytes of RAM and just in case we threw 50 terabytes of storage in this thing so burr that's about two million times more powerful than that first machine you boot it up thanks to a PC we're actually capable of putting all the power needs and cooling right in this rack so there's your data center right there you know it occurred to me last night that I can actually pull the power cord on this thing and kick it up a notch we could have the world's first mobile portable hybrid cloud so I'm gonna go ahead and unplug no no no no no seriously it's not unplug the thing we got it working now well Berg gets a little nervous but next year we're rolling this thing around okay okay so to recap multiple vendors check multiple architectures check multiple public clouds plug right into this thing check and everything everywhere is running the same software from Red Hat so that is a giant check so burn Angus why don't we get the demos rolling awesome so we have totally we have some amazing hardware amazing computers on this stage but now we need to light it up and we have Angus Thomas who represents our OpenStack engineering team and he's going to show us what we can do with this awesome hardware Angus thank you Beth so this was an impressive rack of hardware to Joe has bought a pocket stage what I want to talk about today is putting it to work with OpenStack platform director we're going to turn it from a lot of potential into a flexible scalable private cloud we've been using director for a while now to take care of managing hardware and orchestrating the deployment of OpenStack what's new is that we're bringing the same capabilities for on-premise manager the deployment of OpenShift director deploying OpenShift in this way is the best of both worlds it's bare-metal performance but with an underlying infrastructure as a service that can take care of deploying in new instances and scaling out and a lot of the things that we expect from a cloud provider director is running on a virtual machine on Red Hat virtualization at the top of the rack and it's going to bring everything else under control what you can see on the screen right now is the director UI and as you see some of the hardware in the rack is already being managed at the top level we have information about the number of cores in the amount of RAM and the disks that each machine have if we dig in a bit there's information about MAC addresses and IPs and the management interface the BIOS kernel version dig a little deeper and there is information about the hard disks all of this is important because we want to be able to make sure that we put in workloads exactly where we want them Jay could you please power on the two new machines at the top of the rack sure all right thank you so when those two machines come up on the network director is going to see them see that they're new and not already under management and is it immediately going to go into the hardware inspection that populates this database and gets them ready for use so we also have profiles as you can see here profiles are the way that we match the hardware in a machine to the kind of workload that it's suited to this is how we make sure that machines that have all the discs run Seth and machines that have all the RAM when our application workouts for example there's two ways these can be set when you're dealing with a rack like this you could go in an individually tag each machine but director scales up to data centers so we have a rules matching engine which will automatically take the hardware profile of a new machine and make sure it gets tagged in exactly the right way so we can automatically discover new machines on the network and we can automatically match them to a profile that's how we streamline and scale up operations now I want to talk about deploying the software we have a set of validations we've learned over time about the Miss configurations in the underlying infrastructure which can cause the deployment of a multi node distributed application like OpenStack or OpenShift to fail if you have the wrong VLAN tags on a switch port or DHCP isn't running where it should be for example you can get into a situation which is really hard to debug a lot of our validations actually run before the deployment they look at what you're intending to deploy and they check in the environment is the way that it should be and they'll preempts problems and obviously preemption is a lot better than debugging something new that you probably have not seen before is director managing multiple deployments of different things side by side before we came out on stage we also deployed OpenStack on this rack just to keep me honest let me jump over to OpenStack very quickly a lot of our opens that customers will be familiar with this UI and the bare metal deployment of OpenStack on our rack is actually running a set of virtual machines which is running Gluster you're going to see that put to work later on during the summit Jay's gone to an awful lot effort to get this Hardware up on the stage so we're going to use it as many different ways as we can okay let's deploy OpenShift if I switch over to the deployed a deployment plan view there's a few steps first thing you need to do is make sure we have the hardware I already talked about how director manages hardware it's smart enough to make sure that it's not going to attempt to deploy into machines they're already in use it's only going to deploy on machines that have the right profile but I think with the rack that we have here we've got enough next thing is the deployment configuration this is where you get to customize exactly what's going to be deployed to make sure that it really matches your environment if they're external IPs for additional services you can set them here whatever it takes to make sure that the deployment is going to work for you as you can see on the screen we have a set of options around enable TLS for encryption network traffic if I dig a little deeper there are options around enabling ipv6 and network isolation so that different classes of traffic there are over different physical NICs okay then then we have roles now roles this is essentially about the software that's going to be put on each machine director comes with a set of roles for a lot of the software that RedHat supports and you can just use those or you can modify them a little bit if you need to add a monitoring agent or whatever it might be or you can create your own custom roles director has quite a rich syntax for custom role definition and custom Network topologies whatever it is you need in order to make it work in your environment so the rawls that we have right now are going to give us a working instance of openshift if I go ahead and click through the validations are all looking green so right now I can click the button start to the deploy and you will see things lighting up on the rack directors going to use IPMI to reboot the machines provisioned and with a trail image was the containers on them and start up the application stack okay so one last thing once the deployment is done you're going to want to keep director around director has a lot of capabilities around what we call de to operational management bringing in new Hardware scaling out deployments dealing with updates and critically doing upgrades as well so having said all of that it is time for me to switch over to an instance of openshift deployed by a director running on bare metal on our rack and I need to hand this over to our developer team so they can show what they can do it thank you that is so awesome Angus so what you've seen now is going from bare metal to the ultimate private cloud with OpenStack director make an open shift ready for our developers to build their next generation applications thank you so much guys that was totally awesome I love what you guys showed there now I have the honor now I have the honor of introducing a very special guest one of our earliest OpenShift customers who understands the necessity of the private cloud inside their organization and more importantly they're fundamentally redefining their industry please extend a warm welcome to deep mar Foster from Amadeus well good morning everyone a big thank you for having armadillos here and myself so as it was just set I'm at Mario's well first of all we are a large IT provider in the travel industry so serving essentially Airlines hotel chains this distributors like Expedia and others we indeed we started very early what was OpenShift like a bit more than three years ago and we jumped on it when when Retta teamed with Google to bring in kubernetes into this so let me quickly share a few figures about our Mario's to give you like a sense of what we are doing and the scale of our operations so some of our key KPIs one of our key metrics is what what we call passenger borders so that's the number of customers that physically board a plane over the year so through our systems it's roughly 1.6 billion people checking in taking the aircrafts on under the Amarillo systems close to 600 million travel agency bookings virtually all airlines are on the system and one figure I want to stress out a little bit is this one trillion availability requests per day that's when I read this figure my mind boggles a little bit so this means in continuous throughput more than 10 million hits per second so of course these are not traditional database transactions it's it's it's highly cached in memory and these applications are running over like more than 100,000 course so it's it's it's really big stuff so today I want to give some concrete feedback what we are doing so I have chosen two applications products of our Mario's that are currently running on production in different in different hosting environments as the theme here is of this talk hybrid cloud and so I want to give some some concrete feedback of how we architect the applications and of course it stays relatively high level so here I have taken one of our applications that is used in the hospitality environment so it's we have built this for a very large US hotel chain and it's currently in in full swing brought into production so like 30 percent of the globe or 5,000 plus hotels are on this platform not so here you can see that we use as the path of course on openshift on that's that's the most central piece of our hybrid cloud strategy on the database side we use Oracle and Couchbase Couchbase is used for the heavy duty fast access more key value store but also to replicate data across two data centers in this case it's running over to US based data centers east and west coast topology that are fit so run by Mario's that are fit with VMware on for the virtualization OpenStack on top of it and then open shift to host and welcome the applications on the right hand side you you see the kind of tools if you want to call them tools that we use these are the principal ones of course the real picture is much more complex but in essence we use terraform to map to the api's of the underlying infrastructure so they are obviously there are differences when you run on OpenStack or the Google compute engine or AWS Azure so some some tweaking is needed we use right at ansible a lot we also use puppet so you can see these are really the big the big pieces of of this sense installation and if we look to the to the topology again very high high level so these two locations basically map the data centers of our customers so they are in close proximity because the response time and the SLA is of this application is are very tight so that's an example of an application that is architectures mostly was high ability and high availability in minds not necessarily full global worldwide scaling but of course it could be scaled but here the idea is that we can swing from one data center to the unit to the other in matters of of minutes both take traffic data is fully synchronized across those data centers and while the switch back and forth is very fast the second example I have taken is what we call the shopping box this is when people go to kayak or Expedia and they're getting inspired where they want to travel to this is really the piece that shoots most of transit of the transactions into our Mario's so we architect here more for high scalability of course availability is also a key but here scaling and geographical spread is very important so in short it runs partially on-premise in our Amarillo Stata Center again on OpenStack and we we deploy it mostly in the first step on the Google compute engine and currently as we speak on Amazon on AWS and we work also together with Retta to qualify the whole show on Microsoft Azure here in this application it's it's the same building blocks there is a large swimming aspect to it so we bring Kafka into this working with records and another partner to bring Kafka on their open shift because at the end we want to use open shift to administrate the whole show so over time also databases and the topology here when you look to the physical deployment topology while it's very classical we use the the regions and the availability zone concept so this application is spread over three principal continental regions and so it's again it's a high-level view with different availability zones and in each of those availability zones we take a hit of several 10,000 transactions so that was it really in very short just to give you a glimpse on how we implement hybrid clouds I think that's the way forward it gives us a lot of freedom and it allows us to to discuss in a much more educated way with our customers that sometimes have already deals in place with one cloud provider or another so for us it's a lot of value to set two to leave them the choice basically what up that was a very quick overview of what we are doing we were together with records are based on open shift essentially here and more and more OpenStack coming into the picture hope you found this interesting thanks a lot and have a nice summer [Applause] thank you so much deeper great great solution we've worked with deep Marv and his team for a long for a long time great solution so I want to take us back a little bit I want to circle back I sort of ended talking a little bit about the public cloud so let's circle back there you know even so even though some applications need to run in various footprints on premise there's still great gains to be had that for running certain applications in the public cloud a public cloud will be as impactful to to the industry as as UNIX era was of computing was but by itself it'll have some of the same limitations and challenges that that model had today there's tremendous cloud innovation happening in the public cloud it's being driven by a handful of massive companies and much like the innovation that sundeck HP and others drove in a you in the UNIX era of community of computing many customers want to take advantage of the best innovation no matter where it comes from buddy but as they even eventually saw in the UNIX era they can't afford the best innovation at the cost of a siloed operating environment with the open community we are building a hybrid application platform that can give you access to the best innovation no matter which vendor or which cloud that it comes from letting public cloud providers innovate and services beyond what customers or anyone can one provider can do on their own such as large scale learning machine learning or artificial intelligence built on the data that's unique probably to that to that one cloud but consumed in a common way for the end customer across all applications in any environment on any footprint in in their overall IT infrastructure this is exactly what rel brought brought to our customers in the UNIX era of computing that consistency across any of those footprints obviously enterprises will have applications for all different uses some will live on premise some in the cloud hybrid cloud is the only practical way forward I think you've been hearing that from us for a long time it is the only practical way forward and it'll be as impactful as anything we've ever seen before I want to bring Byrne his team back to see a hybrid cloud deployment in action burr [Music] all right earlier you saw what we did with taking bare metal and lighting it up with OpenStack director and making it openshift ready for developers to build their next generation applications now we want to show you when those next turn and generation applications and what we've done is we take an open shift and spread it out and installed it across Asia and Amazon a true hybrid cloud so with me on stage today as Ted who's gonna walk us through an application and Brent Midwood who's our DevOps engineer who's gonna be making sure he's monitoring on the backside that we do make sure we do a good job so at this point Ted what have you got for us Thank You BER and good morning everybody this morning we are running on the stage in our private cloud an application that's providing its providing fraud detection detect serves for financial transactions and our customer base is rather large and we occasionally take extended bursts of traffic of heavy traffic load so in order to keep our latency down and keep our customers happy we've deployed extra service capacity in the public cloud so we have capacity with Microsoft Azure in Texas and with Amazon Web Services in Ohio so we use open chip container platform on all three locations because openshift makes it easy for us to deploy our containerized services wherever we want to put them but the question still remains how do we establish seamless communication across our entire enterprise and more importantly how do we balance the workload across these three locations in such a way that we efficiently use our resources and that we give our customers the best possible experience so this is where Red Hat amq interconnect comes in as you can see we've deployed a MQ interconnect alongside our fraud detection applications in all three locations and if I switch to the MQ console we'll see the topology of the app of the network that we've created here so the router inside the on stage here has made connections outbound to the public routers and AWS and Azure these connections are secured using mutual TLS authentication and encrypt and once these connections are established amq figures out the best way auda matically to route traffic to where it needs to get to so what we have right now is a distributed reliable broker list message bus that expands our entire enterprise now if you want to learn more about this make sure that you catch the a MQ breakout tomorrow at 11:45 with Jack Britton and David Ingham let's have a look at the message flow and we'll dive in and isolate the fraud detection API that we're interested in and what we see is that all the traffic is being handled in the private cloud that's what we expect because our latencies are low and they're acceptable but now if we take a little bit of a burst of increased traffic we're gonna see that an EQ is going to push a little a bi traffic out onto the out to the public cloud so as you're picking up some of the load now to keep the Layton sees down now when that subsides as your finishes up what it's doing and goes back offline now if we take a much bigger load increase you'll see two things first of all asher is going to take a bigger proportion than it did before and Amazon Web Services is going to get thrown into the fray as well now AWS is actually doing less work than I expected it to do I expected a little bit of bigger a slice there but this is a interesting illustration of what's going on for load balancing mq load balancing is sending requests to the services that have the lowest backlog and in order to keep the Layton sees as steady as possible so AWS is probably running slowly for some reason and that's causing a and Q to push less traffic its way now the other thing you're going to notice if you look carefully this graph fluctuate slightly and those fluctuations are caused by all the variances in the network we have the cloud on stage and we have clouds in in the various places across the country there's a lot of equipment locked layers of virtualization and networking in between and we're reacting in real-time to the reality on the digital street so BER what's the story with a to be less I noticed there's a problem right here right now we seem to have a little bit performance issue so guys I noticed that as well and a little bit ago I actually got an alert from red ahead of insights letting us know that there might be some potential optimizations we could make to our environment so let's take a look at insights so here's the Red Hat insights interface you can see our three OpenShift deployments so we have the set up here on stage in San Francisco we have our Azure deployment in Texas and we also have our AWS deployment in Ohio and insights is highlighting that that deployment in Ohio may have some issues that need some attention so Red Hat insights collects anonymized data from manage systems across our customer environment and that gives us visibility into things like vulnerabilities compliance configuration assessment and of course Red Hat subscription consumption all of this is presented in a SAS offering so it's really really easy to use it requires minimal infrastructure upfront and it provides an immediate return on investment what insights is showing us here is that we have some potential issues on the configuration side that may need some attention from this view I actually get a look at all the systems in our inventory including instances and containers and you can see here on the left that insights is highlighting one of those instances as needing some potential attention it might be a candidate for optimization this might be related to the issues that you were seeing just a minute ago insights uses machine learning and AI techniques to analyze all collected data so we combine collected data from not only the system's configuration but also with other systems from across the Red Hat customer base this allows us to compare ourselves to how we're doing across the entire set of industries including our own vertical in this case the financial services industry and we can compare ourselves to other customers we also get access to tailored recommendations that let us know what we can do to optimize our systems so in this particular case we're actually detecting an issue here where we are an outlier so our configuration has been compared to other configurations across the customer base and in this particular instance in this security group were misconfigured and so insights actually gives us the steps that we need to use to remediate the situation and the really neat thing here is that we actually get access to a custom ansible playbook so if we want to automate that type of a remediation we can use this inside of Red Hat ansible tower Red Hat satellite Red Hat cloud forms it's really really powerful the other thing here is that we can actually apply these recommendations right from within the Red Hat insights interface so with just a few clicks I can select all the recommendations that insights is making and using that built-in ansible automation I can apply those recommendations really really quickly across a variety of systems this type of intelligent automation is really cool it's really fast and powerful so really quickly here we're going to see the impact of those changes and so we can tell that we're doing a little better than we were a few minutes ago when compared across the customer base as well as within the financial industry and if we go back and look at the map we should see that our AWS employment in Ohio is in a much better state than it was just a few minutes ago so I'm wondering Ted if this had any effect and might be helping with some of the issues that you were seeing let's take a look looks like went green now let's see what it looks like over here yeah doesn't look like the configuration is taking effect quite yet maybe there's some delay awesome fantastic the man yeah so now we're load balancing across the three clouds very much fantastic well I have two minute Ted I truly love how we can route requests and dynamically load transactions across these three clouds a truly hybrid cloud native application you guys saw here on on stage for the first time and it's a fully portable application if you build your applications with openshift you can mover from cloud to cloud to cloud on stage private all the way out to the public said it's totally awesome we also have the application being fully managed by Red Hat insights I love having that intelligence watching over us and ensuring that we're doing everything correctly that is fundamentally awesome thank you so much for that well we actually have more to show you but you're going to wait a few minutes longer right now we'd like to welcome Paul back to the stage and we have a very special early Red Hat customer an Innovation Award winner from 2010 who's been going boldly forward with their open hybrid cloud strategy please give a warm welcome to Monty Finkelstein from Citigroup [Music] [Music] hi Marty hey Paul nice to see you thank you very much for coming so thank you for having me Oh our pleasure if you if you wanted to we sort of wanted to pick your brain a little bit about your experiences and sort of leading leading the charge in computing here so we're all talking about hybrid cloud how has the hybrid cloud strategy influenced where you are today in your computing environment so you know when we see the variable the various types of workload that we had an hour on from cloud we see the peaks we see the valleys we see the demand on the environment that we have we really determined that we have to have a much more elastic more scalable capability so we can burst and stretch our environments to multiple cloud providers these capabilities have now been proven at City and of course we consider what the data risk is as well as any regulatory requirement so how do you how do you tackle the complexity of multiple cloud environments so every cloud provider has its own unique set of capabilities they have they're own api's distributions value-added services we wanted to make sure that we could arbitrate between the different cloud providers maintain all source code and orchestration capabilities on Prem to drive those capabilities from within our platforms this requires controlling the entitlements in a cohesive fashion across our on Prem and Wolfram both for security services automation telemetry as one seamless unit can you talk a bit about how you decide when you to use your own on-premise infrastructure versus cloud resources sure so there are multiple dimensions that we take into account right so the first dimension we talk about the risk so low risk - high risk and and really that's about the data classification of the environment we're talking about so whether it's public or internal which would be considered low - ooh confidential PII restricted sensitive and so on and above which is really what would be considered a high-risk the second dimension would be would focus on demand volatility and responsiveness sensitivity so this would range from low response sensitivity and low variability of the type of workload that we have to the high response sensitivity and high variability of the workload the first combination that we focused on is the low risk and high variability and high sensitivity for response type workload of course any of the workloads we ensure that we're regulatory compliant as well as we achieve customer benefits with within this environment so how can we give developers greater control of their their infrastructure environments and still help operations maintain that consistency in compliance so the main driver is really to use the public cloud is scale speed and increased developer efficiencies as well as reducing cost as well as risk this would mean providing develop workspaces and multiple environments for our developers to quickly create products for our customers all this is done of course in a DevOps model while maintaining the source and artifacts registry on-prem this would allow our developers to test and select various middleware products another product but also ensure all the compliance activities in a centrally controlled repository so we really really appreciate you coming by and sharing that with us today Monte thank you so much for coming to the red echo thanks a lot thanks again tamati I mean you know there's these real world insight into how our products and technologies are really running the businesses today that's that's just the most exciting part so thank thanks thanks again mati no even it with as much progress as you've seen demonstrated here and you're going to continue to see all week long we're far from done so I want to just take us a little bit into the path forward and where we we go today we've talked about this a lot innovation today is driven by open source development I don't think there's any question about that certainly not in this room and even across the industry as a whole that's a long way that we've come from when we started our first summit 14 years ago with over a million open source projects out there this unit this innovation aggregates into various community platforms and it finally culminates in commercial open source based open source developed products these products run many of the mission-critical applications in business today you've heard just a couple of those today here on stage but it's everywhere it's running the world today but to make customers successful with that interact innovation to run their real-world business applications these open source products have to be able to leverage increase increasingly complex infrastructure footprints we must also ensure a common base for the developer and ultimately the application no matter which footprint they choose as you heard mati say the developers want choice here no matter which no matter which footprint they are ultimately going to run their those applications on they want that flexibility from the data center to possibly any public cloud out there in regardless of whether that application was built yesterday or has been running the business for the last 10 years and was built on 10-year old technology this is the flexibility that developers require today but what does different infrastructure we may require different pieces of the technical stack in that deployment one example of this that Effects of many things as KVM which provides the foundation for many of those use cases that require virtualization KVM offers a level of consistency from a technical perspective but rel extends that consistency to add a level of commercial and ecosystem consistency for the application across all those footprints this is very important in the enterprise but while rel and KVM formed the foundation other technologies are needed to really satisfy the functions on these different footprints traditional virtualization has requirements that are satisfied by projects like overt and products like Rev traditional traditional private cloud implementations has requirements that are satisfied on projects like OpenStack and products like Red Hat OpenStack platform and as applications begin to become more container based we are seeing many requirements driven driven natively into containers the same Linux in different forms provides this common base across these four footprints this level of compatible compatibility is critical to operators who must best utilize the infinite must better utilize secure and deploy the infrastructure that they have and they're responsible for developers on the other hand they care most about having a platform that can creates that consistency for their applications they care about their services and the services that they need to consume within those applications and they don't want limitations on where they run they want service but they want it anywhere not necessarily just from Amazon they want integration between applications no matter where they run they still want to run their Java EE now named Jakarta EE apps and bring those applications forward into containers and micro services they need able to orchestrate these frameworks and many more across all these different footprints in a consistent secure fashion this creates natural tension between development and operations frankly customers amplify this tension with organizational boundaries that are holdover from the UNIX era of computing it's really the job of our platforms to seamlessly remove these boundaries and it's the it's the goal of RedHat to seamlessly get you from the old world to the new world we're gonna show you a really cool demo demonstration now we're gonna show you how you can automate this transition first we're gonna take a Windows virtual machine from a traditional VMware deployment we're gonna convert it into a KVM based virtual machine running in a container all under the kubernetes umbrella this makes virtual machines more access more accessible to the developer this will accelerate the transformation of those virtual machines into cloud native container based form well we will work this prot we will worked as capability over the product line in the coming releases so we can strike the balance of enabling our developers to move in this direction we want to be able to do this while enabling mission-critical operations to still do their job so let's bring Byrne his team back up to show you this in action for one more thanks all right what Red Hat we recognized that large organizations large enterprises have a substantial investment and legacy virtualization technology and this is holding you back you have thousands of virtual machines that need to be modernized so what you're about to see next okay it's something very special with me here on stage we have James Lebowski he's gonna be walking us through he's represents our operations folks and he's gonna be walking us through a mass migration but also is Itamar Hine who's our lead developer of a very special application and he's gonna be modernizing container izing and optimizing our application all right so let's get started James thanks burr yeah so as you can see I have a typical VMware environment here I'm in the vSphere client I've got a number of virtual machines a handful of them that make up my one of my applications for my development environment in this case and what I want to do is migrate those over to a KVM based right at virtualization environment so what I'm gonna do is I'm gonna go to cloud forms our cloud management platform that's our first step and you know cloud forms actually already has discovered both my rev environment and my vSphere environment and understands the compute network and storage there so you'll notice one of the capabilities we built is this new capability called migrations and underneath here I could begin to there's two steps and the first thing I need to do is start to create my infrastructure mappings what this will allow me to do is map my compute networking storage between vSphere and Rev so cloud forms understands how those relate let's go ahead and create an infrastructure mapping I'll call that summit infrastructure mapping and then I'm gonna begin to map my two environments first the compute so the clusters here next the data stores so those virtual machines happen to live on datastore - in vSphere and I'll target them a datastore data to inside of my revenue Arman and finally my networks those live on network 100 so I'll map those from vSphere to rover so once my infrastructure is map the next step I need to do is actually begin to create a plan to migrate those virtual machines so I'll continue to the plan wizard here I'll select the infrastructure mapping I just created and I'll select migrate my development environment from those virtual machines to Rev and then I need to import a CSV file the CSV file is going to contain a list of all the virtual machines that I want to migrate that were there and that's it once I hit create what's going to happen cloud forms is going to begin in an automated fashion shutting down those virtual machines begin converting them taking care of all the minutia that you'd have to do manually it's gonna do that all automatically for me so I don't have to worry about all those manual interactions and no longer do I have to go manually shut them down but it's going to take care of that all for me you can see the migrations kicked off here this is the I've got the my VMs are migrating here and if I go back to the screen here you can see that we're gonna start seeing those shutdown okay awesome but as people want to know more information about this how would they dive deeper into this technology later this week yeah it's a great question so we have a workload portability session in the hybrid cloud on Wednesday if you want to see a presentation that deep dives into this topic and how some of the methodologies to migrate and then on Thursday we actually have a hands-on lab it's the IT optimization VM migration lab that you can check out and as you can see those are shutting down here yeah we see a powering off right now that's fantastic absolutely so if I go back now that's gonna take a while you got to convert all the disks and move them over but we'll notice is previously I had already run one migration of a single application that was a Windows virtual machine running and if I browse over to Red Hat virtualization I can see on the dashboard here I could browse to virtual machines I have migrated that Windows virtual machine and if I open up a tab I can now browse to my Windows virtual machine which is running our wingtip toy store application our sample application here and now my VM has been moved over from Rev to Vita from VMware to Rev and is available for Itamar all right great available to our developers all right Itamar what are you gonna do for us here well James it's great that you can save cost by moving from VMware to reddit virtualization but I want to containerize our application and with container native virtualization I can run my virtual machine on OpenShift like any other container using Huebert a kubernetes operator to run and manage virtual machines let's look at the open ship service catalog you can see we have a new virtualization section here we can import KVM or VMware virtual machines or if there are already loaded we can create new instances of them for the developer to work with just need to give named CPU memory we can do other virtualization parameters and create our virtual machines now let's see how this looks like in the openshift console the cool thing about KVM is virtual machines are just Linux processes so they can act and behave like other open shipped applications we build in more than a decade of virtualization experience with KVM reddit virtualization and OpenStack and can now benefit from kubernetes and open shift to manage and orchestrate our virtual machines since we know this virtual machine this container is actually a virtual machine we can do virtual machine stuff with it like shutdown reboot or open a remote desktop session to it but we can also see this is just a container like any other container in openshift and even though the web application is running inside a Windows virtual machine the developer can still use open shift mechanisms like services and routes let's browse our web application using the OpenShift service it's the same wingtip toys application but this time the virtual machine is running on open shift but we're not done we want to containerize our application since it's a Windows virtual machine we can open a remote desktop session to it we see we have here Visual Studio and an asp.net application let's start container izing by moving the Microsoft sequel server database from running inside the Windows virtual machine to running on Red Hat Enterprise Linux as an open shipped container we'll go back to the open shipped Service Catalog this time we'll go to the database section and just as easily we'll create a sequel server container just need to accept the EULA provide password and choose the Edition we want and create a database and again we can see the sequel server is just another container running on OpenShift now let's take let's find the connection details for our database to keep this simple we'll take the IP address of our database service go back to the web application to visual studio update the IP address in the connection string publish our application and go back to browse it through OpenShift fortunately for us the user experience team heard we're modernizing our application so they pitched in and pushed new icons to use with our containerized database to also modernize the look and feel it's still the same wingtip toys application it's running in a virtual machine on openshift but it's now using a containerized database to recap we saw that we can run virtual machines natively on openshift like any other container based application modernize and mesh them together we containerize the database but we can use the same approach to containerize any part of our application so some items here to deserve repeating one thing you saw is Red Hat Enterprise Linux burning sequel server in a container on open shift and you also saw Windows VM where the dotnet native application also running inside of open ships so tell us what's special about that that seems pretty crazy what you did there exactly burr if we take a look under the hood we can use the kubernetes commands to see the list of our containers in this case the sequel server and the virtual machine containers but since Q Bert is a kubernetes operator we can actually use kubernetes commands like cube Cpl to list our virtual machines and manage our virtual machines like any other entity in kubernetes I love that so there's your crew meta gem oh we can see the kind says virtual machine that is totally awesome now people here are gonna be very excited about what they just saw we're gonna get more information and when will this be coming well you know what can they do to dive in this will be available as part of reddit Cloud suite in tech preview later this year but we are looking for early adopters now so give us a call also come check our deep dive session introducing container native virtualization Thursday 2:00 p.m. awesome that is so incredible so we went from the old to the new from the close to the open the Red Hat way you're gonna be seeing more from our demonstration team that's coming Thursday at 8 a.m. do not be late if you like what you saw this today you're gonna see a lot more of that going forward so we got some really special things in store for you so at this point thank you so much in tomorrow thank you so much you guys are awesome yeah now we have one more special guest a very early adopter of Red Hat Enterprise Linux we've had over a 12-year partnership and relationship with this organization they've been a steadfast Linux and middleware customer for many many years now please extend a warm welcome to Raj China from the Royal Bank of Canada thank you thank you it's great to be here RBC is a large global full-service is back we have the largest bank in Canada top 10 global operate in 30 countries and run five key business segments personal commercial banking investor in Treasury services capital markets wealth management and insurance but honestly unless you're in the banking segment those five business segments that I just mentioned may not mean a lot to you but what you might appreciate is the fact that we've been around in business for over 150 years we started our digital transformation journey about four years ago and we are focused on new and innovative technologies that will help deliver the capabilities and lifestyle our clients are looking for we have a very simple vision and we often refer to it as the digitally enabled bank of the future but as you can appreciate transforming a hundred fifty year old Bank is not easy it certainly does not happen overnight to that end we had a clear unwavering vision a very strong innovation agenda and most importantly a focus towards a flawless execution today in banking business strategy and IT strategy are one in the same they are not two separate things we believe that in order to be the number one bank we have to have the number one tactic there is no question that most of today's innovations happens in the open source community RBC relies on RedHat as a key partner to help us consume these open source innovations in a manner that it meets our enterprise needs RBC was an early adopter of Linux we operate one of the largest footprints of rel in Canada same with tables we had tremendous success in driving cost out of infrastructure by partnering with rahat while at the same time delivering a world-class hosting service to your business over our 12 year partnership Red Hat has proven that they have mastered the art of working closely with the upstream open source community understanding the needs of an enterprise like us in delivering these open source innovations in a manner that we can consume and build upon we are working with red hat to help increase our agility and better leverage public and private cloud offerings we adopted virtualization ansible and containers and are excited about continuing our partnership with Red Hat in this journey throughout this journey we simply cannot replace everything we've had from the past we have to bring forward these investments of the past and improve upon them with new and emerging technologies it is about utilizing emerging technologies but at the same time focusing on the business outcome the business outcome for us is serving our clients and delivering the information that they are looking for whenever they need it and in whatever form factor they're looking for but technology improvements alone are simply not sufficient to do a digital transformation creating the right culture of change and adopting new methodologies is key we introduced agile and DevOps which has boosted the number of adult projects at RBC and increase the frequency at which we do new releases to our mobile app as a matter of fact these methodologies have enabled us to deliver apps over 20x faster than before the other point about around culture that I wanted to mention was we wanted to build an engineering culture an engineering culture is one which rewards curiosity trying new things investing in new technologies and being a leader not necessarily a follower Red Hat has been a critical partner in our journey to date as we adopt elements of open source culture in engineering culture what you seen today about red hearts focus on new technology innovations while never losing sight of helping you bring forward the investments you've already made in the past is something that makes Red Hat unique we are excited to see red arts investment in leadership in open source technologies to help bring the potential of these amazing things together thank you that's great the thing you know seeing going from the old world to the new with automation so you know the things you've seen demonstrated today they're they're they're more sophisticated than any one company could ever have done on their own certainly not by using a proprietary development model because of this it's really easy to see why open source has become the center of gravity for enterprise computing today with all the progress open-source has made we're constantly looking for new ways of accelerating that into our products so we can take that into the enterprise with customers like these that you've met what you've met today now we recently made in addition to the Red Hat family we brought in core OS to the Red Hat family and you know adding core OS has really been our latest move to accelerate that innovation into our products this will help the adoption of open shift container platform even deeper into the enterprise and as we did with the Linux core platform in 2002 this is just exactly what we did with with Linux back then today we're announcing some exciting new technology directions first we'll integrate the benefits of automated operations so for example you'll see dramatic improvements in the automated intelligence about the state of your clusters in OpenShift with the core OS additions also as part of open shift will include a new variant of rel called Red Hat core OS maintaining the consistency of rel farhat for the operation side of the house while allowing for a consumption of over-the-air updates from the kernel to kubernetes later today you'll hear how we are extending automated operations beyond customers and even out to partners all of this starting with the next release of open shift in July now all of this of course will continue in an upstream open source innovation model that includes continuing container linux for the community users today while also evolving the commercial products to bring that innovation out to the enterprise this this combination is really defining the platform of the future everything we've done for the last 16 years since we first brought rel to the commercial market because get has been to get us just to this point hybrid cloud computing is now being deployed multiple times in enterprises every single day all powered by the open source model and powered by the open source model we will continue to redefine the software industry forever no in 2002 with all of you we made Linux the choice for enterprise computing this changed the innovation model forever and I started the session today talking about our prediction of seven years ago on the future being open we've all seen so much happen in those in those seven years we at Red Hat have celebrated our 25th anniversary including 16 years of rel and the enterprise it's now 2018 open hybrid cloud is not only a reality but it is the driving model in enterprise computing today and this hybrid cloud world would not even be possible without Linux as a platform in the open source development model a build around it and while we have think we may have accomplished a lot in that time and we may think we have changed the world a lot we have but I'm telling you the best is yet to come now that Linux and open source software is firmly driving that innovation in the enterprise what we've accomplished today and up till now has just set the stage for us together to change the world once again and just as we did with rel more than 15 years ago with our partners we will make hybrid cloud the default in the enterprise and I will take that bet every single day have a great show and have fun watching the future of computing unfold right in front of your eyes see you later [Applause] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] anytime [Music]

>> Announcer: Live from Copenhagen, Denmark, it's theCUBE covering KubeCon and CloudNativeCon Europe 2018. Brought to you by the Cloud Native Computing Foundation and its ecosystem partners. >> Hello, everyone, welcome back to theCUBE's exclusive coverage here in Copenhagen, Denmark for coverage of KubeCon 2018, part of the CNCF CloudNative Compute Foundation, part of the Linux Foundation, I'm John Furrier with my cohost, Lauren Cooney, the founder of Spark Labs. We're here with Kelsey Hightower, co-chair of the program as well as a staff engineer, developer, advocate, at Google Cloud Platform, a celebrity in the industry, dynamic, always great to have you on, welcome back. >> Awesome, good to be back. >> How are you feeling, tired? You've got the energy, day two? >> I'm good, I finished my keynote yesterday. My duties are done, so I get to enjoy the conference like most attendees. >> Great. Keynote was phenomenal, got good props. Great content format, very tight, moving things along. A little bit of a jab at some of the cloud providers. Someone said, "Oh, Kelsey took a jab at the cloud guys." What was that about, I mean, there was some good comments on Twitter, but, keeping it real. >> Honestly, so I work at a cloud provider, so I'm part of the cloud guys, right? So I'm at Google Cloud, and what I like to do is, and I was using Amazon's S3 in my presentation, and I was showing people basically like the dream of, in this case, serverless, here's how this stuff actually works together right now. We don't really need anything else from the cloud providers. Here's what you can do right now, so, I like to take a community perspective, When I'm on the stage, so I'm not here only to represent Google and sell for Google. I'm here to say, "Hey, here's what's possible," and my job is to kind of up-level the thinking. So that was kind of the goal of that particular presentation is like, here's all this stuff, let's not lock it all down to one particular provider, 'cause this is what we're here for, KubeCon, CloudNativeCon, is about taking all of that stuff and standardizing it and making it accessible. >> And then obviously, people are talking about the outcome, that that's preferred right now in the future, which is a multi-cloud workload portability. Kubernetes is playing a very key role in obviously the dev ops, people who have been doing it for many many years, have eaten glass, spit nails, custom stuff, have put, reaped the benefits, but now they want to make it easy. They don't want to repeat that, so with Kubernetes nice formation, a lot of people saying here on theCUBE and in the hallways that a de facto standard, the word actually said multiple times here. Interesting. >> Yeah, so you got Kubernetes becoming the de facto standard for computes, but not events, not data, not the way you want to compute those events or data, so the job isn't complete. So I think Kubernetes will solve a large portion of compute needs, thumbs up, we're good to go. Linux has done this for the virtualization layer, Kubernetes is doing it for the containerization, but we don't quite have that on the serverless side. So it's important for us all to think about where the industry is going and so it's like, hey, where the industry is moving to, where we are now, but it's also important for us to get ahead of it, and also be a part of defining what the next de facto standard should be. >> And you mentioned community, which is important, because I want to just bring this up, there's a lot of startups in the membership of CNCF, and when you have that first piece done, you mentioned the other work to be done, that's an opportunity to differentiate. This is the commercialization opportunity to strike that balance. Your reaction to that, how do you see that playing out? Because it is an opportunity to create some value. >> Honestly I'm wearing a serverless.com T-shirt right now, right, that's the startup in the space. They're trying to make serverless easy to use for everyone, regardless of the platform. I think no matter what side of the field you stand on, we need these groups to be successful. They're independent companies, they're going for ambition, they're trying to fill the gaps in what we're all doing, so if they're successful, they just make a bigger market for everyone else, so this is why not only do we try to celebrate them, we try to give them this feedback, like, "Hey, here's what we're doing, "here's what the opportunities are," so I think we need them to be successful. If they all die out every time they start something, then we may not have people trying anymore. >> And I think there's actually a serverless seg in the CNCF, right? And I think that they're doing a lot of great work to kind of start to figure out what's going on. I mean, are you aware what those guys are up to? >> Exactly, so the keynote yesterday was largely about some of the work they're doing. So you mentioned the serverless seg, and CNCF. So some of the work that they're doing is called cloud events. But they wanted to standardize the way we take these events from the various providers, we're not going to make them all work the same way, but what we can do is capture those events in a standard way, and then help define a way to transport those between different providers if you will, and then how those responses come back. So at least we can start to standardize at least that part of the layer, and if Google offers you value, or Amazon offers you value, you own the data, and that data generates events, you can actually move it wherever you want, so that's the other piece, and I'm glad that they're getting in front of it. >> Well I think goal is, obviously, if I'm using AWS, and then I want to use Asher, and then I want to go to Google Cloud, or I want my development teams are using different components, and features, in all of them, right? You want to be able to have that portability across the cloud-- >> And we say together, so the key part of that demo was, if you're using one cloud provider for a certain service, in this case, I was using Google Translate to translate some data, but maybe your data lives in Amazon, the whole point was that, be notified that your data's in Amazon, so that it can be fired off an event into Google, function runs a translation, and writes the data back to Amazon. There are customers that actually do this today, right? There are different pieces of stacks that they want to be able to access, our goal is to make sure they can actually do that in a standard way, and then, show them how to do it. >> A lot of big buzz too also going on around Kubeflow, that Google co-chaired, or co-founded, and now part of the CNCF, Istio service meshes, again, this points to the dots that are connecting, which is okay, I got Kubernetes, we got containers, now Istio, what's your vision on that, how did that play out? An opportunity certainly to abstract the weights of complexity, what's your thoughts on Istio? >> So I think there's going to be certain things, things like Istio, there are parts of Istio that are very low level, that if done right, you may never see them. That's a good thing, so Istio comes in, and says, "Look, it's one thing to connect applications together, "which Kubernetes can help you do "with this built-in service discovery, "how does one app find the other app," but then it's another thing to lock down security and implement policy, this app can talk to this app under these conditions. Istio comes in, brings that to the playing field. Great, that's a great addition. Most people will probably wrap that in some higher-level platform, and you may never see it! Great! Then you mention Kubeflow, now this is a workflow, or at least an opinionated workflow, for doing machine-learning, or some analytics work. There's too many pieces! So if we start naming every single piece that you have to do, or we can say, "Look, we know there's a way that works, "we'll give it a name, we'll call it Kubeflow," and then what's going to happen there is the community's going to rally around actually more workflow, we have lots of great technology wrapped underneath all of that, but how should people use it? And I think that's what I'm actually happy to see now that we're in like year four or five of this thing, as people are actually talking about how to people leverage all of these things that fall below? >> As the IQ starts to increase with cloud-native, you're seeing enterprises, and there's levels of adoption, the early adopters, you know, the shiny new toy, are pushing the envelope, fast followers coming in, then you got the mainstream coming in, so mainstream, there's a lot of usage and consumption of containers, very comfortable with that, now they're bumping into Kubernetes, "Oh wow, this is great," different positions of the adoption. What's your message to each one, mainstream, fast followers, early adoptives, the early adoptives keep pushing, keep bringing that community together, form the community, fast forward. What's the position, what's the Kelsey Hightower view of each one of those points of the evolution? >> So I think we need a new model. So I think that model is kind of out now. Because if you look at the vendor relationships now, so the enterprise typically buys off the shelf when it's mature and ready to go. But at this point now, a lot of the library is all in the programming languages, if you see a language or library that you need, if it's on GitHub, you look around, it's like, "We're going to use this open-source library, "'cause we got to ship," right? So, they started doing early adoption maybe at the library level. Now you're starting to see it at the service level. So if I go to my partner or my vendor, and they say, "Hey, the new version of our software requires Kubernetes." Now, that's a little bit early for some of these enterprises to adopt, but now you're having the vendor relationship saying, "We will help you with Kubernetes." And also, a lot of these enterprises, it's early? Guess what, they have contributors to these projects. They helped design them. I remember back in the day, when I was in financial services, JPMC came out with their own messaging standard, so banks could communicate with each other. They gave that to Red Hat, and Red Hat turns it into a product, and now there's a new messaging standard. That kicked off ten years ago, and now we're starting to see these same enterprises contribute to Kubernetes. So I think now, there's a new model where, if it's early, enterprises are becoming the contributors, donating to the foundations, becoming members of things like CNCF, and on the flip side, they may still use their product, but they want a say in their future. >> So you can jump in at any level as a company, you don't need to wait for the mainstream, you can have a contributor, and in the front wave, to help shepherd through. >> Yeah, you need more say, I think when people bought typical enterprise software, if there wasn't a feature in there, you waited for the vendor to do it, the vendor comes up with their feature, and tells you it's going to cost another 200 million dollars for this add-on, and you have no say into the progress of it, or the speed of it. And then we moved to a world where there was APIs. Look, here's APIs, you can kind of build your own thing on top, now, the vendor's like, "You know what? "I'm going to help actually build the product that I rely on," so if vendor A is not my best partner right now, I could pick a different vendor and say, "Hey, I want a relationship, around this open-source "ecosystem, you have some features I like right now, "but I may want to able to modify them later." I think that's where we are right now. >> Well I think also the emergence of open-source offices, and things like that, and, you know, enterprises that are more monolithic, have really helped to move things forward with their users and their developers. I'm seeing a lot of folks here that are actually coming from larger companies inside of Europe, and they're actually trying to learn Kubernetes now, and they are here to bring that back into their companies, that they want to know about what's going on, right? >> That's a good observation-- >> It's great. >> That open-source office is replacing the I'm the vendor management person. >> Well you need legal-- >> Exactly. >> And you need all of those folks to just get the checkmarks, and get the approval, so that folks can actually take code in, and if it's under the right license, which is super important, or put code back out. >> And it seemed to be some of the same people that were managing the IBM relationship. The people that were managing the big vendor relationship, right? This thing's going to cost us all this cash, we got to make sure that we're getting the right, we're complying with the licensing model, that we're not using more than we paid for, in case we get an audit, the same group has some of the similar skills needed to shepherd their way through the open-source landscape, and then, in many cases, hiring in some of those core developers, to sit right in the organization, to give back, and to kind of have that first-tier support. >> That's a really good point, Lauren. I think this is why I think CNCF has been so successful is, they've kind of established the guardrails, and kind of the cultural notion of commercializing, while not foregoing the principles of open-source, so the operationalizing of open-source is really huge-- >> I'm kind of laughing over here, because, I started the open-source organization at Cisco, and Cisco was not, was new to open-source, and we had to put open data into the Linux Foundation, and I just remember the months of calls I was on, and the lawyers that I got to know, and-- >> You got scar tissue to prove it, too. >> I do, and I think when we did CNCF, I was talking to Craig years ago when we kind of kicked that off, it was really something that we wanted to do differently, we wanted to fast track it, we had the exact license that we wanted, we had the players that we wanted, and we really wanted to have this be something community-based, which I think, Kelsey, you've said it right there. It's really the communities that are coming together that you're seeing here. What else are you seeing here? What are the interesting projects that you see, that are kind of popping up, we have some, but are there others that you see? >> Well, so now, these same enterprises, now they have the talent, or at least not letting the talent leave, the talent now is like, "Well, we have an idea, and it's not core "to our business, let's open-source it." So, Intuit just inquired this workflow, small little start-up project, Argo, they're Intuit now, and maybe they had a need internally, suck in the right people, let the project continue, throw that Intuit logo there, and then sometimes you just see tools that are just being built internally, also be product ties from this open-source perspective, and it's a good way for these companies to stay engaged, and also to say, "Hey, if we're having this problem, "so are other people," so this is new, right? This open-source usually comes from the vendors, maybe a small group of developers, but now you're starting to see the companies say, "You know what, let's open-source our tool as well," and it's really interesting, because also they're pretty mature. They've been banked, they've been used, they're real, someone depends on them, and they're out. Interesting to see where that goes. >> Well yeah, Derek Hondell, from VMware, former Linux early guy, brought the same question. He says, "Don't confuse project with product." And to your point about being involved in the project, you can still productize, and then still have that dual relationship in a positive way, that's really a key point. >> Exactly, we're all learning how to share, and we're learning what to share. >> Okay, well let's do some self awareness here, well, for you, program's great, give you some props on that, you did a great job, you guys are the team, lot of high marks, question marks that are here that we've heard is security. Obviously, love Kubernetes, everyone's high-fiving each other, got to get back to work to reality, security is a conversation. Your thoughts on how that's evolving, obviously, this is front and center conversation, with all this service meshes and all these new services coming up, security is now being fought in the front end of this. What's your view? >> So I think the problem with security from certain people is that they believe that a product will come out that they can buy, to do security. Every time some new platform, oh, virtualization security. Java security. Any buzzword, then someone tries to attach security. >> It's a bolt-on. >> It's, yeah. So, I mean, most people think it's a practice. The last stuff that I seen on security space still applies to the new stack, it's not that the practice changed. Some of the threat models are the same, maybe some new threat models come up, or new threat models are aggravated because of the way people are using these platforms. But I think a lot of companies have never understood that. It's a practice, it will never be solved, there's nothing you can buy or subscribe to-- >> Not a silver bullet. >> Like antivirus, right? I'm only going to buy antivirus, as long as I run it, I should never get a virus. It's like, "No!" That's not how that works. The antivirus will be able to find things it knows about. And then you have to have good behavior to prevent having a problem in the first place. And I think security should be the same way, so I think what people need to do now, is they're being forced back into the practice of security. >> John: Security everywhere, basically. >> It's just a thing you have to do no matter what, and I think what people have to start doing with this conversation is saying, "If I adopt Kubernetes, does my threat model change?" "Does the container change the way I've locked down the VM?" In some cases, no, in some cases, yes. So I think when we start to have these conversations, everyone needs to understand the question you should ask of everyone, "What threat model should I be worried about, "and if it's something that I don't understand or know," that's when you might want to go look for a vendor, or go get some more training to figure out how you can solve it. >> And I think, Tyler Jewell was on from Ballerina, and he was talking about that yesterday, in terms of how they actually won't, they assume that the code is not secure. That is the first thing that they do when they're looking at Ballerina in their programming language, and how they actually accept code into it, is just they assume it's not secure. >> Oh exactly, like at Google we had a thing, we called it BeyondCorp. And there's other aspects to that, if you assume that it's going to be bad if someone was inside of your network, then pretend that someone is already inside your network and act accordingly. >> Yep, exactly, it's almost the reverse of the whitelisting. Alright, so let me ask you a question, you're in a unique position, glad to have you here on theCUBE, thanks for coming on and sharing your insights and perspective, but you also are the co-chair of this progress, so you get to see the landscape, you see the 20 mile stare, you have to have that long view, you also work at Google, which gives a perspective of things like BeyondCorp, and all of the large-scale work at Google, a lot of people want to, they're buying into the cloud-native, no doubt about it, there's still some educational work on the peoples' side, and process, and operationalizing it, with open-source, et cetera, but they want to know where the headroom is, they want to know, as you said, where's the directionally correct vector of the industry. So I got to ask you, in your perspective, where's all this going? For the folks watching who just want to have a navigation, paint the picture, what's coming directionally, shoot the arrow forward, as service meshes, as you start having this service layer, highly valuable, creative freedom to do things, what's the Kelsey vision on-- >> So I think this world of computing, after the mainframe, the mainframe, you want to process census data, you walk up, give it, it spits it back out. To me, that is beautiful. That's like almost the ultimate developer workflow. In, out. Then everyone's like, "I want my own computer, "and I want my own programming language, "and I want to write it in my basement, "without the proper power, or cords, or everything, "and we're all going to learn how "to do computing from scratch." And we all learnt, and we have what we call a legacy. All the mistakes I've made, but I maintain, and that's what we have! But the ultimate goal of computing is like the calculator, I want to be able to have a very simple interface, and the computer should give me an answer back. So where all this is going, Istio, service mesh, Kubernetes, cloud-native, all these patterns. Here's my app, run it for me. Don't ask me about auto scale groups, and all, run it for me. Give me a security certificate by default. Let's encrypt. Makes it super easy for anyone to get a tailored certificate rotated to all the right things. So we're slowly getting to a world where you can ask the question, "Here's my app, run it for me," and they say, "Here's the URL, "and when you hit this URL, we're going to do "everything that we've learned in the past "to make it secure, scalable, work for you." So that may be called open-shift, in its current implementation with Red Hat, Amazon may call it Lambda, Google Cloud may call it GKE plus some services, and we're never going to stop until the experience becomes, "Here's my app, run it for me." >> A resource pool, just programmability. And it's good, I think the enterprises are used to lifting and shifting, I mean, we've been through the evolution of IT, as we build the legacy, okay, consolidation, server consolidation, oh, hello VMs, now you have lift and shift. This is not a lift and shift kind of concept, cloud-native. It is a-- >> It doesn't have to be a lift and shift. So some people are trying to make it a lift and shift thing, where they say, "Look, you can bolt-on some of the stuff "that you're seeing in the new," and some consultants are like, "Hey, we'll sit their and roll up the sleeves, "and give you what we can," and I think that's an independent thing from where we're pushing towards. If you're ready, there's going to be a world, where you give us your code, and we run it, and it's scary for a lot of people, because they're going to be like, "Well, what do I do?" "What knobs do I twist in that world?" So I think that's just, that's where it's going. >> Well, in a world of millions of services coming out on the line, it's in operating, automation's got to be key, these are principles that have to go get bought into. I mean, you got to understand, administration is the exception, not the rule. This is the new world. It's kind of the Google world, and large-scale world, so it could be scary for some. I mean, you just bump into people all the time, "Hey Kelsey, what do I do?" And what do you say to them? You say, "Hey, what do I do?" What's the playbook? >> Often, so, it's early enough. I wasn't born in the mainframe time. So I'm born in this time. And right now when you look at this, it's like, well, this is your actual opportunity to contribute to what it should do. So if you want to sit on the sidelines, 'cause we're in that period now, where that isn't the case. And everyone right now is trying to figure out how to make it the case, so they're going to come up with their ways of doing things, and their standards, and then maybe in about ten years, you'll be asked to just use what we've all produced. Or, since you're actually around early enough, you can participate. That's what I tell people, so if you don't want to participate, then you get the checkpoints along the way. Here's what we offer, here's what they offer, you pick one, and then you stay on this digital transformation to the end of time. Or, you jump in, and realize that you're going to have a little bit more control over the way you operate in this landscape. >> Well, jumping in the deep end of the pool has always been the philosophy, get in and learn, and you'll survive, with a lot of community support, Kelsey, thanks for coming on, final question for you, surprise is, you're no longer going to be the co-chair, you've co-chaired up to this point, you've done a great job, what surprised you about KubeCon, the growth, the people? What are some of the things that have jumped out at you, either good, surprise, what you did expect, not expect, share some commentary on this movement, KubeCon and CloudNative. >> Definitely surprised that it's probably this big this fast, right? I thought people, definitely when I saw the technology earlier on, I was like, "This is definitely a winner," "regardless of who agrees." So, I knew that early on. But to be this big, this fast, and all the cloud providers agreeing to use it and sell it, that is a surprise, I figured one or two would do it. But to have all of them, if you go to their website, and you read the words Kubernetes' strong competitors, well alright, we all agree that Kubernetes is okay. That to me is a surprise that they're here, they have booths, they're celebrating it, they're all innovating on it, and honestly, this is one of those situations that, no matter how fast they move, everyone ends up winning on this particular deal, just the way Kubernetes was set up, and the foundation as a whole, that to me is surprising that it's still true, four years later. >> Yeah, I mean rising tide floats all boats, when you have an enabling, disruptive technology like Kubernetes, that enables people to be successful, there's enough cake to be eating for everybody. >> Awesome. >> Kelsey Hightower, big time influencer here, inside theCUBE cloud, computing influencer, also works at Google as a developer advocate, also co-chair of KubeCon 2018, I wish you luck in the next chapter, stepping down from the co-chair role-- >> Stepping down from the co-chair, but always in the community. >> Always in the community. Great voice, great guy to have on theCUBE, check him out online, his great Twitter feed, check him out on Twitter, Kelsey Hightower, here on theCUBE, I'm joined here by Lauren Cooney, be right back with more coverage here at KubeCon 2018, stay with us, we'll be right back. (bright electronic music)

>> Narrator: Live from New Orleans, it's theCUBE. Covering VeeamON 2017. Brought to you by Veeam. >> We're back, this is theCUBE, the leader in live tech coverage. Covering VeeamON, two days of wall to wall coverage. Dave Vellante with Stu Miniman. One of the key things that we look at in a company is how fast can they go from R&D to actual product that they can sell to customers. We use events like this to understand that pace of innovation. John Metzger is here, the Vice President of Product Marketing at Veeam. John, good to see you. >> Good to see you, thanks for having me. >> You're welcome. So, lots of announcements. You got the yesterday announcements. You got the today announcements, you got the tomorrow announcements that we won't talk about but, to the point that I was making at the open, you guys have been very busy, rapid fire innovation going from R&D out to products. Give us the high level on some of the announcements that you've made this week. >> Yeah, that innovation is something that we pride ourselves on in terms of being able to deliver functionality to the market very quickly. We rabbled some of them off on main stage earlier but the customers think of us in terms of driving that innovation. Things like snapshot integration, instant VM recovery, Veeam Cloud connect. The services that we're delivering is part of those in past announcements. With v10 and the wider platform, what we're announcing this week are some key innovations around what we call always on business continuity. Delivering that digital transformation agility. We deliver that in a couple ways in the announcements that we've supported earlier today. So it's things like native object storage support, which will allow customers to be able to free up where they're putting... Give them more agility into where they're putting their archives. Today if they're putting them into that primary storage through this object storage, we're giving them the ability to store them wherever. It could be less cost storage, could be in the cloud, it could be wherever they want to put that. Giving them some agility there. We're supporting new workloads which we hadn't supported before. Most customers probably think of us in terms of delivering that virtualization backup and recovery services primarily on Prim. We've been moving towards that multi-cloud environment which you heard a lot about today for the last several years but with this announcement today, we're doing things like supporting physical servers, endpoints and those Linux and Windows workloads in the cloud. >> John can I-- >> Yeah. >> Really important point there, cause right, most people, I think Veeam, you think the name of the company, VM is right in the name. Customers are figuring out that multi-cloud hybrid world. A key piece is right, I've got my bare metal physical stuff whether it's Windows, Linux, I've virtualized environments, I've got cloud... How do I wrap my arms around the management of all those pieces and maybe you could speak a little to how Veeam makes sure you get a similar environment, can I just manage 'em all together? >> You can. >> Okay. >> So there's a couple things we announced this week. One is in v10, we are going to have that centralized agent management. So when we talked about that that's both the virtualized machines as well as the agents for Windows and Linux. So whether there's an endpoint or a server, one console being able to manage those in a single pane of glass so to speak. We also announced the Veeam availability console, so we've actually announced this previously, but what we did announce, is that we have our release candidate. This is really targeting those service providers so they can deliver the same theme hosted services, Veeam cloud-connect offerings through this Veeam availability console. Two pieces there that we announced from a management standpoint because we're hearing from our customers obviously they're looking for, and Veeam's known for this, that simplified, easy to use solutions. That centralized management is critical to that. >> Okay and then back to the other announcement that has really caught a lot of attention, is the CDP piece. >> Yes. >> So let's spend some time on that. Understand that a little bit better. >> So this is something that we've positioned ourselves as saying we deliver availability for any application and data for 15 minutes or less. That's really based off of that backup and recovery instant VM recovery is one where we can even say, within seconds or minutes. But what we're looking to do here is for those most critical workloads, those tier one applications, it could be website, it could be point of sale applications. Whatever it is, but those most important applications, to be able to deliver that RPOs of seconds. In the demo we gave earlier, you saw the default as 15 seconds, can go even lower, but we're looking to drive that RPOs with replication very quickly to drive to deliver that solution in the market in addition to our backup and recovery. Now that high-speed replication that is competing with delivering solutions that other legacy vendors aren't. >> Well, okay, so let's talk about this for a second. So one of the problems in the world of data protection has always been, it's kind of a one-size fits all. You don't have the ability to say, okay, these apps, they don't need as much protection as these. They don't have the granularity and the ability, because it's too complex and it's too expensive to say okay, put this level of data protection on these workloads and tighten it up for these. The concepts generally used are RPO and RTO. RPO is recovery point objective which is essentially how much data you're going to lose. So if you're taking snapshots in 15 minute increments, you have the potential to lose that data that's not snapped. Okay fine. And then RTO is the speed of recovery. Okay so those are the basics, the really basics. So you're announcing the ability to have very granular levels of RPO, right? >> Correct, yup. >> And you're doing that, if I understand it correctly, through the V sphere API for iO filtering. That's the key ingredient, an enabler, for you guys. >> Absolutely. Because we're leveraging that API for us to be able to deliver in a way that's supported fully by VMware. Be able to get access to information, that enables us to deliver that faster and many of the others in the space aren't leveraging that same API. It gives us opportunities to differentiate and show results. >> Alright, so we got to ask you the elephant in the room question. We've been asking this question of CEOs at NetApp and Dell prior to them buying VMware for years. You got VMware which is owned by Dell and obviously EMC is part of that. EMC's a competitor. Do you get the same treatment as a VMware partner, as say the insiders at Dell EMC. How do you answer that question when customers ask you? >> Good question. It's one that in the past has been a concern. But more and more, we actually had Sanjay on stage today, had similar level folks on stage at the previous VM ONs. We have a very good relationship with VMware. We actually share where we're headed in particular areas and obviously have access to their API in this case for replication. We are building that relationship. We've actually done some research with VMware to show the value that Veeam brings to VMware in terms of driving more and more virtualization with the environment. Some research we did with IDC for example, showed that while we may not, Veeam may not drive that initial purchase of VMware, we're driving higher adoption on VMware. So VMware sees that, we have that relationship with them and we're very open to driving those joint go to market opportunities. That's why you end up with a Sanjay and such-- >> One quick thing. So the CDP, that snapshotless environment uses the APIs. Does that mean that it's only for VMware environment today or-- >> Yes. >> Is there any discussion of future how CDP goes beyond-- >> Definitely for future opportunities but for today, this really is that we're talking about with v10 is VMware. >> So the key is that you get the SDK. You do the integration and all the testing and that's a heavy lift is it not? >> Yes. >> Okay and so, can you give us the timeline as to when we can actually see this product in the field. >> With v10, all the announcements that we made with Veeam availbility suite version 10, we're targeting by end of year to have version 10 out in the market. >> Excellent, okay. Then the other thing that you guys announced is some integrations. You mentioned three companies. Lenovo, IBM and Infinidat, which is kind of interesting. Emerging array company started by Moshe Yanai. Talk about those integrations and exactly what they are. >> This builds on some of the current integrations that we have in the market. We've done integration with vendors such as HPE, EMC, Dell, Dell EMC, NetApp and Cisco. We've done it in a couple key areas. One is integration with their snapshots for backup, for recovery and some efficiencies that we're doing with Dedupe and other pieces. What we're doing here with Lenovo, IBM, and Infinidat, is that we're doing that same level of integration. Through the API, they're able to develop backup from storage snapshots, recovery from storage snapshots, functionaility that we've developed with the other vendors in supporting those throughout these-- >> So these are space efficient snapshots and the key is you're getting application consistency and that whole lifecycle. >> Yes, in driving the benefit for the end user is they're seeing better RPOs, better RTOs, faster backups as a result. By leveraging that integration. >> So John, we've talked a bunch about VMware and the relationship there. One of the other announcements was the Veeam availability for AWS. How much of that is customers coming to Veeam asking for it? How is the partnership with Amazon themselves? What can you share with about that? >> We made actually a couple announcements relative to integrations with third party vendors to help get more to Amazon. Definitely a need. No doubt, Amazon's the leader in the public cloud space. We have a lot of customers that have workloads in the cloud. That are looking for us to help them deliver that availbility solution for those workloads. In addition to the partnerships which you'll hear more about tomorrow with Asher, AWS is definitely a key focus for us. This availbility for AWS is one of our, while we can do agent backup and recovery with our Windows and Linux agents, this is giving us an agentless solution within AWS to help mitigate that risk of lost data. It's definitely a key focus of us. We also announced through Star Wen's leveraging AWS for virtual tape libraries. We talked about object storage which we're now able to leverage several Amazon properties for that. We're looking to deliver more support for Amazon and other public clouds in terms of that greater availbility. >> Let's talk use cases a little bit. There are four that I wanted to talk about and then maybe even some others. So obviously, on Prim, data protection has been doing that for a while. To get on Prim going up to the cloud and that's something I think you guys support. Cloud coming back on Prim and then cloud to cloud. Are those four viable use cases that your customers are pushing you to? >> Definitely. You summarized it very well. I think those are the four use cases that we are building. Whether that cloud is public, managed or private, we're looking to be able to get workloads to wherever they need to be across those clouds. Whether it's from Prim to cloud, cloud down to Prim, across cloud. So definitely use cases that we're hearing from customers. They want that flexibility to be able to get the workloads to wherever they feel they need them. IT is being asked to deliver or get several of those use cases and how can I, as an IT manager, deliver against whatever's best for that person at the line of business, or that CEO, or whatever we're trying to achieve for the business. Give me that agility, that flexibility to be able to do that. >> Then, beyond those four, is there an affinity... There's obviously an affinity to DevOps. If I can integration my data protection strategy and schema directly into my build and my deploy, that's going to give me more agility. Can you talk about the DevOps use case and put some meat on that bone. >> In terms of what they're looking for from a-- >> Yes. >> We actually look at it from a couple different perspectives. We talked about DevOps, we talked about the IT manager, we also look at it from the line of business perspective. That agility goes to various folks within the organization. We know more and more, particularly in the cloud scenario, that you might have somebody who has very little DevOps background or IT background, they know they've got a problem they need to solve. They think that public cloud or some solution is the best way to go. IT is there, DevOps is there to try to understand what their real needs are and how I can help solve those concerns. We're trying to give them that flexibility to manage the requirements based off what the customers' asking for. >> Excellent. So what's the reaction been to the announcements, what are people asking you, what kind of questions, enthusiasm? >> Yeah, it was interesting. We made the announcements this morning, I think the press release is about to hit the wire here very soon if it hasn't already. We did some pre-briefing of them. We're seeing, I would say Veeam CDP definitely is a lot of interest there. We are physical server support, is one that, while we traditionally have not delivered that, as you know, it's an area that obviously customers have physical servers, they have endpoints. In some of the reaction that we've seen on Twitter and elsewhere is, "finally." Veeam's delivering that. We focused on being best of breed at what we've been doing for eight years, but now in the last couple years, enable to deliver that full coverage of wherever those workloads would be, we recognize that that's an area we need to go. Those are some key interests. Of course the AWS announcement that we talked about is driving a lot of interest as well. Good reaction so far. Thrilled to see the feedback. >> Alright John, well listen, thanks very much for coming on theCUBE, it's great to see you. >> Thank you. >> Appreciate the rundown. You're welcome. Alright, keep it right there buddy, we'll be back with our next guest. He's a CUBE-er live from VeeamOn in New Orleans. We'll be right back.

>> Man: Live, from Boston, Massachusetts, it's The Cube, covering Red Hat Summit 2017, brought to you by Red Hat. >> Welcome back to The Cube's coverage of the Red Hat Summit, here in Boston, Massachusetts. I'm you're host Rebecca Knight along with my co-host Stu Miniman. We're joined by Ashesh Badani. He is the Vice President and General Manager of OpenShift here at Red Hat. Thanks so much, Ashesh. >> Thanks for having me on yet again. >> Yes, you are a Cube veteran, so welcome back. We're always happy to talk to you. You're also an OpenShift veteran. You've been there five years, and before the cameras are rolling you were talking about how we really are at a tipping point here with OpenShift, and we're seeing a widespread adoption and embrace of containers. Can you share the context with us. >> Sure, so I think we've spent a fair amount of time in this market talking about how important containers are, the value of containers, DevOps, microservices. I think at this Red Hat Summit, we've spent a fair amount of time trying to ensure that people understand one containers are real, in terms of, you know, adoption level that we're seeing. They're being run in production and at scale. And across a variety of industries, right. So, just at this summit we've had over 30 customers from across the world, across industries like financial services, government, transportation, tech, telco, a variety of different industries talking about how they've been deploying and using containers. At our keynotes we had Macquarie Bank from Australia, Barclay's Bank from the U.K. We had United Health slash OPTUM. All talking about, you know, mission critical applications, how their developers running applications, both new applications, right, microservice-style applications, but also existing legacy applications on the OpenShift platform. >> Ashesh, I've been watching this for a few years, we've talked to you many times, we talked about containers. Maybe I'm oversimplifying it but let me know. It feels like OpenShift is your delivery mechanism to take some things that might be hard if I tried to do them myself and made it a lot simpler. Kind of give like Red Hat did for Linux, I have containers, I have Kubernetes, I have OpenStack, and all three of those I didn't hear a ton at the show, I heard a lot about OpenShift and the OpenShift family because underneath OpenShift are those pieces. Am I gettin' it right, or there's more nuance you need-- >> Great observation, great observation, yeah, and we're seeing that from our customers, too. So, when they're making strategic choice, they're talking about, you know, how can I find the container platform to run at scale. When they make their choice, all they're thinking about well what's the existing, you know, development tools I've got. Can it integrate with the ones that I have in place. What's the underlying infrastructure they can run on. OpenStack of course is a great one, right. We have many customers, Santander, BBVA Bank are just two examples of those, but then also, can I run the OpenShift structure in a hybrid cloud, or I guess what we're calling a multi-cloud world now. Amazon, Google, Asher, and so on. But actually interestingly enough we made some announcements with Amazon as well at the show with regard to making sure some AWS service are able to be integrated into the OpenShare platform. So, we find customers today finding a lot of value in the flexibility of the deployment platforms they have in place, integration with various developer tools. I think my colleague Harry Mower was on earlier talking about OpenShift.io, again, you know, super interesting, super exciting now it's been from our perspective with regard to giving developers more choice. And in addition to that, you know, the other parts of the portfolio, right, going to your point, earlier. We're trying to attach that increasingly as options for customers around OpenShift. Storage is a great example. So we announced some work we've doing with regard to container storage with our classified system for OpenShift. >> So you're talking about simplification and that does seem to be a real theme here. Once you've solved that problem, what's next, what are some of the other customer issues that you need to resolve and help them overcome and make their lives easier? >> Yeah, so, the rate of change in technology, as you well know, you've been following this now for a while is just dramatic, right. I think it's probably faster than we've ever seen in a long, long time. I was having a conversation with a large franchise customer with regard to, you know, just as we feel like, you know, we're getting people to adopt Hadoop, everyone seems to have moved on to Spark. And now we're on Spark and people are talking about, oh, maybe Flink is next. Now that we get to Flink, now they're saying AI and ML is next. It's just like, well, where does this stop, right. So I don't think it stops. The question is, you know, at what point of time do you sort of jump in. Embrace the change, right, that's sort of what Devops all about right, continuous change, you know, embrace it, be able to evolve with it, fail fast, pick yourself up, and then have the organization be in this sort of continuous learning, this kaizen environment. >> Yeah, Ashesh, from day one of the keynote talked about the platforms and you know Red Hat Enterprise Linux was kind of the first big platform that can live a lot of environments. Seems OpenShift is a second platform, and the scope of it seems to be growing. We talked to Harry about the OpenShift.io. He alluded to the fact that we might see expansion into the family there. What is, you said that innovation, and you know change keeps growing. What's the boundaries of what OpenShift's going to cover. Where do you see it today and where's the vision go moving forward? >> Yeah, so (laughs) great question, a double-edged sword right. Because on the one hand of course we want to make sure OpenShift is a foundation for doing a lot of stuff. But then there's also the Linux philosophy. Do one thing, do it well, right. And so there's always this temptation with regard to keeping on wanting to take new things on, right, I mean for a long time people have said, hey, why aren't we in the database business? You know, why aren't you doing more? Well the question is, you know, how many things can we do well? Because anything we commit to, as you well know, Red Hat will invest significant amount of engineering effort upstream in the community to help drive it forward, right. We've done that on Linux container front. We're doing that in Kubernetes. Obviously we do that with RHEL, we've done that Jboss technologies. So, we're very, very cognizant of making sure that we provide an environment and basically an ecosystem around us that can grow and be able to attach the momentum we have in place. As a result of that we announced the container health index at this conference, right. Mostly because, you know, there's just no way for one company to provide all the services that are possible, right. So to be able to grade applications that come in, be able to sort of give customers confidence that, you know, these can be certified and work in our environment, and then be able to kind of expand out that ecosystem is going to be really important going forward. >> Yeah, Ashesh that's an interesting one, the container health index. I'm going to play with the term there. What's the health of the container industry there. We at The Cube at DockerCon a couple weeks ago had a couple of Red Hatters on the program. There was kind of a reshuffling, you know. The Moby project, open source, we've got Docker CE, Docker EE, Docker actually referenced, you know, Fedora and CentOS and RHEL as you know, something that they did similar to but, what's your take on the announcements there? >> Sure, sure, I'll probably butcher this quote tremendously, but it was Mark Twain or someone said, "The rumors of my whatever are greatly exaggerated," so. You know, there's always, you know, some amount of change that sort of happens, especially with new technology, and you've got so many players sort of jumping in, right. I mean of course there's Docker Inc. There's Red Hat but there's, you know, Google and IBM and Microsoft and Amazon, and there's a lot of companies, right, that all look at this as a way of advancing the number of workloads that come onto their platforms. You know, we've seen some of the challenges, if you will, that Docker Inc. has been facing as well as the great work it's been doing to help drive the community forward, right. Those are both interesting things. And they've got a business to run. We've announced, we've seen the changes announced with regard to some of the renaming and Moby, and I think there's still a lot more detail that need to be fleshed out. And so I, we're going to wait for the dust to settle. I think we want to make sure our customers are confident. We've had this conversation with many customers that whatever direction that, you know, we go in, we will continue supporting that technology. We will stand behind it. We will make sure we're putting upstream engineers to help drive the community that will provide the greatest value for customers. >> Ashesh, you're one of the judges for the Innovation Awards here. Can you tell us a little bit more about the secret sauce that you're looking for. First of all, how you choose these winners, and what it is you're looking for. >> Yeah, so I'm really proud of the work I do to help support the judging of the Innovation Awards. You know, I think it's a fantastic thing we do to recognize, I was telling Stu earlier, you know we could probably have done a dozen more awards, right, the entries that are coming in are just fantastic. We try to change up the categories a little bit every year to kind of match with the changes in industry, like for example, you know, DevOps, Macquarie Bank was a great example of enterprise transformation. You know, they had this great line in their keynote right, where their ambition I think really impressed a lot of the judges with regard to, hey our competition is not necessarily the other financial service companies, it's the last app you opened. That's a remarkable thing, right. Especially for an existing traditional financial services company, you see. So, I think what we look for is scope, ambition, and vision, but also how you're executing against it, and what demonstrable results do you have for that. And so, you probably saw that, as, you know, we talked about all the various innovation awards we gave, right, whether it's Macquarie Bank or, you know, British Columbia Empower Individuals, right, so the whole notion of celebrating the impact of individual, and create an exchange for them to engage with the wider civic body. That's really important for us. >> Ashesh, one of the innovation award-winners OPTUM we talked to, they're an OpenShift customer. They're really excited with the AWS announcement. We've been chewing on it, talking to a lot of people. We think it's the most significant news coming out of the show. As you said, there's certain details that need to bake out when we look at some of these things. By the time we get to AWS Reinvent we'll probably understand a little bit some of the pricing and, you know, some of the other pieces, and it'll be there, but, you know, bring us from your viewpoint, from an OpenShift standpoint what this means to kind of an extension of the product line and your customers. >> Yeah, so, we've got, at least at this show you had over 30 customers presenting about their use of OpenShift. And we typically find them deploying OpenShift in a variety of different environments including AWS. So for example Swiss Rail, right, obviously out of Switzerland, is taking advantage of, you know, running it in their own data center, taking advantage of AWS as well. When they're doing that they want to make sure that they can consume services from Amazon. Just as if they were running it on Amazon, right. They like the container platform that OpenShift provides, and they like the abstraction level that it puts in place. Of course they have different choices, right. They can choose to run it on OpenStack, they can choose to run OpenShift in some other public cloud provider, yet there are many services that Amazon's releasing that are extremely interesting and value that they provide to their customers. By being able to have relationship with Amazon, and have an almost native experience of those services with regard to OpenShift, regardless of the underlying infrastructure OpenShift runs, it is a very powerful value proposition, definitely for our customers. It's a great one for Amazon because it allows for their services to be used across a multitude of environments. And we feel good about that because we're creating value for our customers, and of course not precluding them from using other services as well. >> I'm wondering if you could shed a little light on the financials, and how you think about things. I mean, you made this great point about the banks saying our competition is the last app you opened. How do you think, with OpenShift, which is free, how do you view your competition, and how do you think about it in terms of the way companies are making their decisions about where they're putting their money in IT investments. >> Right, so OpenShift isn't free, so I'll just make sure-- (all laugh) >> OpenShift.io >> OpenShift.io, I'm sorry, I'm sorry, yes. >> So, consider OpenShift.io as a great gateway into the OpenShift experience, right. It's a cloud-based web environment allows you to develop in browsers, allows you some collaboration with other developers. There's actually a really cool part of the tech, I don't know if Harry talked about right, which is, we almost have, almost machine-learning aspect part of it, you know, that's in play with regard to, you know, if this is the code you're using, here are what other users are doing with it, making recommendations, and so on, so it's a really modern integrated, you know, development environment that we're sort of introducing. That of course doesn't mean that customers can't use existing ones that they have in place. So this is just giving customers more choice. By doing that, we're basically expanding the span of options the customers have. We introduced something called OpenShift Application Runtimes also at this conference, which is supporting existing Java languages or tools or frameworks, right, whether it's Jboss, EAP, Vortex, WildFly, Spring Boot, but also newer ones like No-JavaScript, right, so again, in the spirit of, let's give you choices, let's have you sort of use what you most want to use, and then from our perspective, right, you know, we will create value when it's been deployed at scale. >> Ashesh, before the event at the beginning of it you guys run something called OpenShift Commons. There's some deep education and a lot of it very interactive. I'm curious if there's anything that's kind of surprised you or interesting nuggets that you got from the users. Either stuff that they were further ahead or further behind, or just something that's grabbin' their attention that you could share with our users. >> Well, what I've been really happy to see with the OpenShift Commons is, well, this is a couple things, right. One is we try our best to make it literally a community event, right, so we call it OpenShift Commons but it is a community event. So in the past and even now, we have providers of technologies, even though they might compete with Red Hat and OpenShift available to talk to. Customers, users of our technology, right, so we want it to be an open, welcoming environment for various providers. Second, we're seeing more and more customers wanting to come out and share their experiences, right. So at this OpenShift Commons, I think we had maybe over 10 customers present on, you know, how they were using OpenShift, and sharing with other customers. Number three, this really attracts other customers. I just had a large financial services institution come and say, you know, we attended OpenShift Commons for the first time. This is a fantastic community. How can we become a part of this? You know, get us involved. There's no cost to join, right, it's free and open, and now our numbers are pretty significant. And then when that's in place, right, the ecosystem forms around it. Now, so we have several different ISVs, global system integrators who are all sort of, you know, coalescing, to provide additional services. >> Ashesh, thanks so much for your time, we appreciate it. It's always a pleasure to have you on the program. >> Ashesh: Thanks again, see you all next time. >> I'm Rebecca Knight for Stu Miniman. There'll be more from the Red Hat Summit after this. (relaxed digital beats)