>>The Cube is live with three different stages here at AW S Reinvent in fabulous Las Vegas, Nevada. My name's Savannah Peterson, and I gotta tell you, even though the cube has been at AW w s reinvent for over a decade, this is my first year and wow, is it just buzzing in here? >>It's >>Busy, it's crowd, it's loud. >>So exciting to be here with you all. >>We're hearing north of 50,000 people, and I'm hearing hundreds of thousands online. >>No, it's going great. There's lots of buzz, lots of excitement this year, of course, three times a number of people, but it's fantastic. >>Everyone at the same place at the same time. Energy is just pretty special. So it's >>Fun. >>I mean, AWS is a friendly place for security companies and I'm excited to talk about that. >>Let's be here. We have a lot coming for you. We're super excited and if you think about it, it's price, performance, it's data, it's security, and it's solutions for purpose-built use cases. >>Great job. Congratulations. I love the mess. I love how you guys had the theme. I thought his keynote was great and it's great to see Amazon continue to innovate. >>My name is Savannah Peterson. We are the Cube and we are the leading source for high tech coverage.

>>Oracle continues to enhance my sequel Heatwave at a very rapid pace. The company is now in its fourth major release since the original announcement in December 2020. 1 of the main criticisms of my sequel, Heatwave, is that it only runs on O. C I. Oracle Cloud Infrastructure and as a lock in to Oracle's Cloud. Oracle recently announced that heat wave is now going to be available in AWS Cloud and it announced its intent to bring my sequel Heatwave to Azure. So my secret heatwave on AWS is a significant TAM expansion move for Oracle because of the momentum AWS Cloud continues to show. And evidently the Heatwave Engineering team has taken the development effort from O. C I. And is bringing that to A W S with a number of enhancements that we're gonna dig into today is senior vice president. My sequel Heatwave at Oracle is back with me on a cube conversation to discuss the latest heatwave news, and we're eager to hear any benchmarks relative to a W S or any others. Nippon has been leading the Heatwave engineering team for over 10 years and there's over 100 and 85 patents and database technology. Welcome back to the show and good to see you. >>Thank you. Very happy to be back. >>Now for those who might not have kept up with the news, uh, to kick things off, give us an overview of my sequel, Heatwave and its evolution. So far, >>so my sequel, Heat Wave, is a fully managed my secret database service offering from Oracle. Traditionally, my secret has been designed and optimised for transaction processing. So customers of my sequel then they had to run analytics or when they had to run machine learning, they would extract the data out of my sequel into some other database for doing. Unlike processing or machine learning processing my sequel, Heat provides all these capabilities built in to a single database service, which is my sequel. He'd fake So customers of my sequel don't need to move the data out with the same database. They can run transaction processing and predicts mixed workloads, machine learning, all with a very, very good performance in very good price performance. Furthermore, one of the design points of heat wave is is a scale out architecture, so the system continues to scale and performed very well, even when customers have very large late assignments. >>So we've seen some interesting moves by Oracle lately. The collaboration with Azure we've we've covered that pretty extensively. What was the impetus here for bringing my sequel Heatwave onto the AWS cloud? What were the drivers that you considered? >>So one of the observations is that a very large percentage of users of my sequel Heatwave, our AWS users who are migrating of Aurora or so already we see that a good percentage of my secret history of customers are migrating from GWS. However, there are some AWS customers who are still not able to migrate the O. C. I to my secret heat wave. And the reason is because of, um, exorbitant cost, which was charges. So in order to migrate the workload from AWS to go see, I digress. Charges are very high fees which becomes prohibitive for the customer or the second example we have seen is that the latency of practising a database which is outside of AWS is very high. So there's a class of customers who would like to get the benefits of my secret heatwave but were unable to do so and with this support of my secret trip inside of AWS, these customers can now get all the grease of the benefits of my secret he trip without having to pay the high fees or without having to suffer with the poorly agency, which is because of the ws architecture. >>Okay, so you're basically meeting the customer's where they are. So was this a straightforward lifted shift from from Oracle Cloud Infrastructure to AWS? >>No, it is not because one of the design girls we have with my sequel, Heatwave is that we want to provide our customers with the best price performance regardless of the cloud. So when we decided to offer my sequel, he headed west. Um, we have optimised my sequel Heatwave on it as well. So one of the things to point out is that this is a service with the data plane control plane and the console are natively running on AWS. And the benefits of doing so is that now we can optimise my sequel Heatwave for the E. W s architecture. In addition to that, we have also announced a bunch of new capabilities as a part of the service which will also be available to the my secret history of customers and our CI, But we just announced them and we're offering them as a part of my secret history of offering on AWS. >>So I just want to make sure I understand that it's not like you just wrapped your stack in a container and stuck it into a W s to be hosted. You're saying you're actually taking advantage of the capabilities of the AWS cloud natively? And I think you've made some other enhancements as well that you're alluding to. Can you maybe, uh, elucidate on those? Sure. >>So for status, um, we have taken the mind sequel Heatwave code and we have optimised for the It was infrastructure with its computer network. And as a result, customers get very good performance and price performance. Uh, with my secret he trade in AWS. That's one performance. Second thing is, we have designed new interactive counsel for the service, which means that customers can now provision there instances with the council. But in addition, they can also manage their schemas. They can. Then court is directly from the council. Autopilot is integrated. The council we have introduced performance monitoring, so a lot of capabilities which we have introduced as a part of the new counsel. The third thing is that we have added a bunch of new security features, uh, expose some of the security features which were part of the My Secret Enterprise edition as a part of the service, which gives customers now a choice of using these features to build more secure applications. And finally, we have extended my secret autopilot for a number of old gpus cases. In the past, my secret autopilot had a lot of capabilities for Benedict, and now we have augmented my secret autopilot to offer capabilities for elderly people. Includes as well. >>But there was something in your press release called Auto thread. Pooling says it provides higher and sustained throughput. High concerns concerns concurrency by determining Apple number of transactions, which should be executed. Uh, what is that all about? The auto thread pool? It seems pretty interesting. How does it affect performance? Can you help us understand that? >>Yes, and this is one of the capabilities of alluding to which we have added in my secret autopilot for transaction processing. So here is the basic idea. If you have a system where there's a large number of old EP transactions coming into it at a high degrees of concurrency in many of the existing systems of my sequel based systems, it can lead to a state where there are few transactions executing, but a bunch of them can get blocked with or a pilot tried pulling. What we basically do is we do workload aware admission control and what this does is it figures out, what's the right scheduling or all of these algorithms, so that either the transactions are executing or as soon as something frees up, they can start executing, so there's no transaction which is blocked. The advantage to the customer of this capability is twofold. A get significantly better throughput compared to service like Aurora at high levels of concurrency. So at high concurrency, for instance, uh, my secret because of this capability Uh oh, thread pulling offers up to 10 times higher compared to Aurora, that's one first benefit better throughput. The second advantage is that the true part of the system never drops, even at high levels of concurrency, whereas in the case of Aurora, the trooper goes up, but then, at high concurrency is, let's say, starting, uh, level of 500 or something. It depends upon the underlying shit they're using the troopers just dropping where it's with my secret heatwave. The truth will never drops. Now, the ramification for the customer is that if the truth is not gonna drop, the user can start off with a small shape, get the performance and be a show that even the workload increases. They will never get a performance, which is worse than what they're getting with lower levels of concurrency. So this let's leads to customers provisioning a shape which is just right for them. And if they need, they can, uh, go with the largest shape. But they don't like, you know, over pay. So those are the two benefits. Better performance and sustain, uh, regardless of the level of concurrency. >>So how do we quantify that? I know you've got some benchmarks. How can you share comparisons with other cloud databases especially interested in in Amazon's own databases are obviously very popular, and and are you publishing those again and get hub, as you have done in the past? Take us through the benchmarks. >>Sure, So benchmarks are important because that gives customers a sense of what performance to expect and what price performance to expect. So we have run a number of benchmarks. And yes, all these benchmarks are available on guitar for customers to take a look at. So we have performance results on all the three castle workloads, ol DB Analytics and Machine Learning. So let's start with the Rdp for Rdp and primarily because of the auto thread pulling feature. We show that for the IPCC for attended dataset at high levels of concurrency, heatwave offers up to 10 times better throughput and this performance is sustained, whereas in the case of Aurora, the performance really drops. So that's the first thing that, uh, tend to alibi. Sorry, 10 gigabytes. B B C c. I can come and see the performance are the throughput is 10 times better than Aurora for analytics. We have done a comparison of my secret heatwave in AWS and compared with Red Ship Snowflake Googled inquiry, we find that the price performance of my secret heatwave compared to read ship is seven times better. So my sequel, Heat Wave in AWS, provides seven times better price performance than red ship. That's a very, uh, interesting results to us. Which means that customers of Red Shift are really going to take the service seriously because they're gonna get seven times better price performance. And this is all running in a W s so compared. >>Okay, carry on. >>And then I was gonna say, compared to like, Snowflake, uh, in AWS offers 10 times better price performance. And compared to Google, ubiquity offers 12 times better price performance. And this is based on a four terabyte p PCH workload. Results are available on guitar, and then the third category is machine learning and for machine learning, uh, for training, the performance of my secret heatwave is 25 times faster compared to that shit. So all the three workloads we have benchmark's results, and all of these scripts are available on YouTube. >>Okay, so you're comparing, uh, my sequel Heatwave on AWS to Red Shift and snowflake on AWS. And you're comparing my sequel Heatwave on a W s too big query. Obviously running on on Google. Um, you know, one of the things Oracle is done in the past when you get the price performance and I've always tried to call fouls you're, like, double your price for running the oracle database. Uh, not Heatwave, but Oracle Database on a W s. And then you'll show how it's it's so much cheaper on on Oracle will be like Okay, come on. But they're not doing that here. You're basically taking my sequel Heatwave on a W s. I presume you're using the same pricing for whatever you see to whatever else you're using. Storage, um, reserved instances. That's apples to apples on A W s. And you have to obviously do some kind of mapping for for Google, for big query. Can you just verify that for me, >>we are being more than fair on two dimensions. The first thing is, when I'm talking about the price performance for analytics, right for, uh, with my secret heat rape, the cost I'm talking about from my secret heat rape is the cost of running transaction processing, analytics and machine learning. So it's a fully loaded cost for the case of my secret heatwave. There has been I'm talking about red ship when I'm talking about Snowflake. I'm just talking about the cost of these databases for running, and it's only it's not, including the source database, which may be more or some other database, right? So that's the first aspect that far, uh, trip. It's the cost for running all three kinds of workloads, whereas for the competition, it's only for running analytics. The second thing is that for these are those services whether it's like shit or snowflakes, That's right. We're talking about one year, fully paid up front cost, right? So that's what most of the customers would pay for. Many of the customers would pay that they will sign a one year contract and pay all the costs ahead of time because they get a discount. So we're using that price and the case of Snowflake. The costs were using is their standard edition of price, not the Enterprise edition price. So yes, uh, more than in this competitive. >>Yeah, I think that's an important point. I saw an analysis by Marx Tamer on Wiki Bond, where he was doing the TCO comparisons. And I mean, if you have to use two separate databases in two separate licences and you have to do et yelling and all the labour associated with that, that that's that's a big deal and you're not even including that aspect in in your comparison. So that's pretty impressive. To what do you attribute that? You know, given that unlike, oh, ci within the AWS cloud, you don't have as much control over the underlying hardware. >>So look hard, but is one aspect. Okay, so there are three things which give us this advantage. The first thing is, uh, we have designed hateful foreign scale out architecture. So we came up with new algorithms we have come up with, like, uh, one of the design points for heat wave is a massively partitioned architecture, which leads to a very high degree of parallelism. So that's a lot of hype. Each were built, So that's the first part. The second thing is that although we don't have control over the hardware, but the second design point for heat wave is that it is optimised for commodity cloud and the commodity infrastructure so we can have another guys, what to say? The computer we get, how much network bandwidth do we get? How much of, like objects to a brand that we get in here? W s. And we have tuned heat for that. That's the second point And the third thing is my secret autopilot, which provides machine learning based automation. So what it does is that has the users workload is running. It learns from it, it improves, uh, various premieres in the system. So the system keeps getting better as you learn more and more questions. And this is the third thing, uh, as a result of which we get a significant edge over the competition. >>Interesting. I mean, look, any I SV can go on any cloud and take advantage of it. And that's, uh I love it. We live in a new world. How about machine learning workloads? What? What did you see there in terms of performance and benchmarks? >>Right. So machine learning. We offer three capabilities training, which is fully automated, running in France and explanations. So one of the things which many of our customers told us coming from the enterprise is that explanations are very important to them because, uh, customers want to know that. Why did the the system, uh, choose a certain prediction? So we offer explanations for all models which have been derailed by. That's the first thing. Now, one of the interesting things about training is that training is usually the most expensive phase of machine learning. So we have spent a lot of time improving the performance of training. So we have a bunch of techniques which we have developed inside of Oracle to improve the training process. For instance, we have, uh, metal and proxy models, which really give us an advantage. We use adaptive sampling. We have, uh, invented in techniques for paralysing the hyper parameter search. So as a result of a lot of this work, our training is about 25 times faster than that ship them health and all the data is, uh, inside the database. All this processing is being done inside the database, so it's much faster. It is inside the database. And I want to point out that there is no additional charge for the history of customers because we're using the same cluster. You're not working in your service. So all of these machine learning capabilities are being offered at no additional charge inside the database and as a performance, which is significantly faster than that, >>are you taking advantage of or is there any, uh, need not need, but any advantage that you can get if two by exploiting things like gravity. John, we've talked about that a little bit in the past. Or trainee. Um, you just mentioned training so custom silicon that AWS is doing, you're taking advantage of that. Do you need to? Can you give us some insight >>there? So there are two things, right? We're always evaluating What are the choices we have from hybrid perspective? Obviously, for us to leverage is right and like all the things you mention about like we have considered them. But there are two things to consider. One is he is a memory system. So he favours a big is the dominant cost. The processor is a person of the cost, but memory is the dominant cost. So what we have evaluated and found is that the current shape which we are using is going to provide our customers with the best price performance. That's the first thing. The second thing is that there are opportunities at times when we can use a specialised processor for vaccinating the world for a bit. But then it becomes a matter of the cost of the customer. Advantage of our current architecture is on the same hardware. Customers are getting very good performance. Very good, energetic performance in a very good machine learning performance. If you will go with the specialised processor, it may. Actually, it's a machine learning, but then it's an additional cost with the customers we need to pay. So we are very sensitive to the customer's request, which is usually to provide very good performance at a very low cost. And we feel is that the current design we have as providing customers very good performance and very good price performance. >>So part of that is architectural. The memory intensive nature of of heat wave. The other is A W s pricing. If AWS pricing were to flip, it might make more sense for you to take advantage of something like like cranium. Okay, great. Thank you. And welcome back to the benchmarks benchmarks. Sometimes they're artificial right there. A car can go from 0 to 60 in two seconds. But I might not be able to experience that level of performance. Do you? Do you have any real world numbers from customers that have used my sequel Heatwave on A W s. And how they look at performance? >>Yes, absolutely so the my Secret service on the AWS. This has been in Vera for, like, since November, right? So we have a lot of customers who have tried the service. And what actually we have found is that many of these customers, um, planning to migrate from Aurora to my secret heat rape. And what they find is that the performance difference is actually much more pronounced than what I was talking about. Because with Aurora, the performance is actually much poorer compared to uh, like what I've talked about. So in some of these cases, the customers found improvement from 60 times, 240 times, right? So he travels 100 for 240 times faster. It was much less expensive. And the third thing, which is you know, a noteworthy is that customers don't need to change their applications. So if you ask the top three reasons why customers are migrating, it's because of this. No change to the application much faster, and it is cheaper. So in some cases, like Johnny Bites, what they found is that the performance of their applications for the complex storeys was about 60 to 90 times faster. Then we had 60 technologies. What they found is that the performance of heat we have compared to Aurora was 100 and 39 times faster. So, yes, we do have many such examples from real workloads from customers who have tried it. And all across what we find is if it offers better performance, lower cost and a single database such that it is compatible with all existing by sequel based applications and workloads. >>Really impressive. The analysts I talked to, they're all gaga over heatwave, and I can see why. Okay, last question. Maybe maybe two and one. Uh, what's next? In terms of new capabilities that customers are going to be able to leverage and any other clouds that you're thinking about? We talked about that upfront, but >>so in terms of the capabilities you have seen, like they have been, you know, non stop attending to the feedback from the customers in reacting to it. And also, we have been in a wedding like organically. So that's something which is gonna continue. So, yes, you can fully expect that people not dressed and continue to in a way and with respect to the other clouds. Yes, we are planning to support my sequel. He tripped on a show, and this is something that will be announced in the near future. Great. >>All right, Thank you. Really appreciate the the overview. Congratulations on the work. Really exciting news that you're moving my sequel Heatwave into other clouds. It's something that we've been expecting for some time. So it's great to see you guys, uh, making that move, and as always, great to have you on the Cube. >>Thank you for the opportunity. >>All right. And thank you for watching this special cube conversation. I'm Dave Volonte, and we'll see you next time.

>>Hey, everyone, welcome to the Cubes Coverage of the International Women's Showcase for 2022. I'm your host, Lisa Martin. Pleased to be here with an agreement ahead of small medium business SMB for Asia Pacific and Japan at Amazon Web services. Anna. It's great to have you on the programme, >>Lisa. I am delighted to be here and really excited to be talking about what we're gonna be talking about today, which is diversity and women in technology. >>One of the great things about International Women's Day Tuesday, March 8th, is there's always a campaign of theme. This year's theme is breaking the bias. What does that mean to you? And are we on our way to actually accomplish that? >>Look, Breaking the bias really is about all of us being more self aware in our workplaces. Really. What it means to me is understanding that the communities and the employment, the employee population, that all of us working is diverse. Um, and this is a great example of that, right? We are a global organisation and our employees come from across the world. I am representing people from across Asia Pacific and Japan. They look, feel and think differently to people in other parts of the world. So, really, what breaking the biases about is understanding our unconscious biases and thinking differently about how we approach conversations in the workplace to make sure that we're including everyone in the conversation. And honestly, Lisa, when you do that, you get much better. Business outcomes. I've seen that for sure. >>Definitely. There's some stats we can talk about later that I think really articulate that point incredibly well. But I want to talk about your background. You pivoted many times from lawyer to the CEO of ANZ Bank in the Philippines to now a leader at Amazon Web services. Talk to you about your career path with all those different pivots. How did you get to where you are tonight? >>Yeah, I mean, honestly, I recognise that I don't have a traditional Orthodox career plan, but that's my intention. I'm somebody who has always been really interested in the world around me, and I would say that my biggest driver is learning and being curious, which, as you know, is an Amazon leadership principles. So it's probably not a surprise that I ended up here at Ws, but really for me when I thought about my career and I have thought about it intentionally. I've been willing to put my hand up and take risks where I think probably others around me were not feeling as safe, and that's that's a function of who I am. But it's also a function of what I see women wanting to and needing to do more in order to bring their career forward. So as you say, I started my I had a pure technical lens when I started my career, which was being a lawyer, and there's been a lot of time just learning that and holding that skill set, I knew Lisa even then that that was not what I wanted to do forever. I wanted to do more than simply sit in an office and negotiate documents. Um, even though that was an exciting career, there was more that I wanted to do. So off the back of that, I moved into banking and was able to to learn and build some really important skill sets in terms of thinking about being a leader. And those skill sets include things like running a balance sheet, managing people thinking differently about risking compliance, which then allowed me to guess, run a bank and run the business. And then finally, how did I then pivot into technology? Well, it was a long conversation. If I'm honest with you, you know, there were there were conversations back and forth and I thought to myself and doing the right thing here. But what I could see for sure was that the world was moving to a technological context and for me not to take an opportunity to do it. A job like running a technology business across Asia, particularly Japan, just It just wasn't a possibility for me. I had to take the opportunity. So here I am, >>And that's one of the most exciting things I think is that these days every company has to be a tech company. Every company has to be a data company, a digital company with one of the lessons we've learned in the last couple of years. But another thing that we've learned is you mentioned skill sets. But it isn't just about those hard skill sets. What are some of those key soft skill sets that you think are really outstanding and really help to break down the bias. >>Yeah, again, Really interesting. So as I'm talking to women, when they hear about my career journey, a lot of them are surprised. How could you move into technology? And I think the challenge is that a lot of women view technology simply as a coding context. They view it as something that only someone with technical skills can do, and that is simply not the case. So if you look at a recent study by Deloitte Access Economics in Australia, for instance, the soft, skill intensive occupations are going to account for two thirds of all jobs by 2030. So if you think about that having a pure technical skill set, so certainly if you're going to do something like be a solutions architect or be a coda, it's really important that you must have those skills. But technology businesses are building and growing like no other, so we need all of those soft skills, like project management like P and L. Accountability and responsibility, like learning how to manage teams. These are caused fuels that have nothing to do with kind of fundamental technology, understanding that business contacts is important, but there are a lot of women out there who could be working in technology now but are a little bit scared to do so because they're thinking maybe they don't have the skills and I would encourage them to think differently. >>I think your your background with your pivots is a great articulation of you can take so many different backgrounds law banking into tech There's probably a fair amount of overlap there, but you also have you have in and of yourself thought diversity because of your background. I think that's another important thing for women to learn how important that thought diversity can be in any sort of job that they do, whether they are in a technical field. Or maybe they're in finance or operations or sales for a technology company. You guys talk about builders at A. W S. Talk to me about what a builder is, what's that definition and one of some of those key skill sets hard and soft that those builders exemplify. >>Yeah, so we are very build focused at AWS because we're building on behalf of our customers. But what that means is that the trays that make you a builder are exemplified by our leadership principles. So things like being curious. As you just pointed out, Lisa, these are the tenants of being a good builder, um, pursuing continuous learning. So whilst you you may know that you're good at something, you're not scared of trying something else. You're not scared of training and learning about something else. Being able to look around corners, um, and take calculated risks. I mean, whilst it may sound like my career journey has been pivot, pivot, pivot. Actually, if we're honest that these have been very intentional moves that I've made with my career to try to learn, as I said, to try to grow, um, and I've been fortunate and have been intentional also about building that leadership profile, But that's because I'm really fundamentally interested in how business and how people are connecting across the world. And as I said to you in a building context, really, that's about learning about how to build and run digital businesses. And at the end of the day is I guess the key message that I would send to everyone out there getting involved in a career in technology is not a bad move. >>No, it's definitely not a bad movie. I love the curiosity angle. That's one of those things that I'd love to hear. How do you encourage that? One of the biggest challenges. If we look at the stats of girls in stem programmes, from primary school to high school to university, as we see the numbers going down, we see them going up in university. And then, of course, when we're in, we're looking at the raw tech numbers. The number of women in technical positions is quite low to your point. There's many other opportunities besides technical positions. How do you encourage women to not be afraid to raise their hand and ask a question, even if they think maybe this is a dumb question? >>Uh, it's such a I think, you know, honestly, we need to see more women in leadership roles. Um, and, uh, and I think it's incumbent upon the organisations that are are running our businesses, that they make this a priority because you can't see I'm sorry. You can't be what you can't see Lisa, Um, and so it's great for us to talk about it. But once we start seeing women having active business, led conversations. That's where we're really going to see the dial shift. I have a 13 year old daughter, Um, and she's deeply interested in everything on her computer. Um, and what I try to do is encourage her to think differently about the type of roles that she could have if she was interested in, say, for instance, graphic design. She loves drawing, Um, singing. There are so many ways you can do all those YouTube videos. Maybe not, but you know, ways in which you can engage with technology to pursue a career that's interesting to you, regardless of your gender. So maybe the first part is making sure that we are talking about female leaders and what they're doing. I think also what we can do is start building programmes where we're involving women in building skills and certification skills. So here we've got this amazing event which we've built called She builds and I'm an active mentor for that. And what that's all about is kind of connecting women in the tech community and those who are interested with programmes that really speak to the way that women are thinking about their roles. So we have like minded peers. We have senior leaders, We have certification skills, programmes, always part of that, and we also have male allies. It's really important to include our male allies in that conversation, and you will have heard about things like male champions of change. These are very important conversations because again, what we know from statistics is that women are not as likely to build networks and sponsors as men are. And that's not statement of Miss Mala intense. What it means is that they just learn differently and think differently as they're building their careers. So if we're starting to get a man involved in the conversation in a more meaningful way, it's a conversation that's inclusive, and that's really what I want to drive. So I'm not sure I answered your question, but I certainly got to a couple of points that I was interested in highlighting, which is it's a conversation that has to happen at a grassroots level at a leadership level and across the organisation in terms of metrics, data understanding where women are and how to build and grow them >>right. But one of the things that you said that I was about to say was, We can't be what we can't see. We need to be able to elevate those female leaders like yourself so that more younger women and even women who maybe have been in the field for a while, can see the opportunities, the leadership. But you also brought up another great point. And that is, and something I was going to ask you about who are who are some of your mentors. And I imagine it's not just all females. It's got to be men as well. As you point out, it's incredibly important to have the men as allies. >>Yeah, absolutely. And certainly I wouldn't even be having this conversation with you now if I didn't have some amazing allies, both men and women, by my side as I've tracked this leadership journey. Certainly, um, Phil Davis, who is the head of our commercial organisation, Greg Pearson. These are people who have taken time out of their careers to talk with me about how we can help to build and grow women leaders, and to me, that's impactful. And I feel that that's an authentic engagement because there is a recognition in technology that we need to do more around this issue, and I see senior leaders like Matt Garman leading into the conversation. So for me, that's that's very inspiring. But I can't I couldn't have answered that question without telling you that the people who probably inspired me most in the organisation and within my network are those young women out there who are female founders. Now you know, I'm going to have to say a couple of names because I get the opportunity. Lisa, I've got a part of the networking, a women's networking, um, and mentoring organisation. And we have women here in Singapore like Ping Ping Han, who is building out an environmental education and sustainability digital business. We've got Francesco Cuccia, who is building Go get. She's already built it, which is an on demand workforce platform, which has over 250,000 people online that are helping people in Malaysia to work and has helped immensely during Covid. So what we're seeing with these young women is that they're actually building the digital businesses of the future, and it's not about, I mean, what I'm seeing them do is invest their time and energy in building. As I said, kind of programmes and models that are sustainable. So they're building businesses not just for the bottom line, but also to help the communities in which we operate, which to me is deeply inspirational. >>Absolutely. And the female founders need much more visibility than they're getting and obviously much more funding. One last point that I want to bring up because this is really important is that there is some data that I know that you have about performance company performance. When there are females at the helm, talk to me a little bit about that, and how can we help get that word out there more? Some more organisations understand the potential they have when they got that thought. Diversity. >>Yeah, it's such a wonderful point, and it's so well made now across the across media. But I feel like we need to double down on it because this is not a piecemeal conversation about doing the right thing. Um, sometimes we view it that way, and of course it is the right thing to have equity and diversity in our workplace. But in fact, there's so much data around how a diverse workforce creates better outcomes for business So in 2020 we had a McKenzie survey that found that companies with more than 30% of women executives were more likely to outperform companies with this percentage. So there is now a huge amount of data that's starting to show us what a diverse. And this is not just about gender. This is also about diversity across various lenses culture, ethnicity, minority groups, etcetera. So and for me, Lisa, it's just common sense. So if you're building a business that is trying to reach the most number of customers, it really is intuitive that you need to have all of those customers represented around the table. If you only have a single point of view, you're not going to represent all of those customers out there. And increasingly, those customers are expecting to be represented as part of your conversation in your business. So it totally makes sense from a business lens to build and recruit a diverse workforce. >>I couldn't agree more. One. I like to have one more question. Talk to me really quickly, briefly about how how are you building your teams to promote effectiveness through that diversity that, as you just described, can be so leading edge. >>Yeah, So what I'm doing is being intentional in my hiring practises. So this is something that all leaders can do. >>And that is really >>carefully about filling the roles in my organisation, where I'm given a role to fulfil, making sure that I'm looking at that diverse candidates, not just the same candidates who might have applied before. And that means sometimes throwing the net a bit wider than what you might usually have and thinking differently about the candidates that are applying. So, for instance, in my team, we have 50 50 men and women. Um, and we all come from very diverse backgrounds. We've got Indian, we've got Singaporean, we've got Australian talent, which means we've got a gender and cultural mix, which is actually, as I said, bringing a very different lens to the conversation when we're trying to solve customer problems. And what I would say is collaboration and respect is the cornerstone of the way that we should be. Building teams and diverse perspectives mean that our teams and the outcomes that we build are going to reflect the complexity of both the cross cultural and the divers, gender lens within which all of our customers are doing business today. >>Anna, thank you so much for joining me today, talking about the intentional pivots that you've made in your career, how inspiring those are two others and also how we're making progress on breaking the bias. My pleasure. >>Lisa. It's wonderful to join you. And thank you always think you for bringing us so much interesting data >>for Anna Greene. I'm Lisa Martin. You're watching the Cubes. Coverage of International Women's Showcase 2022.

>>Mm. >>Okay. Hello, and welcome to the Cubes Coverage of the International Women in Tech Showcase featuring National Women's Day. I'm John for a host of the Cube. We have a great guest here of any theory a PJ head of aerospace and satellite for A W S A P J s Asia Pacific in Japan. Great to have you on many thanks for joining us. Talk about Space and International Women's Day. Thanks for coming on. >>Thanks, John. It's such a pleasure to be here with you. >>So obviously, aerospace space satellite is an area that's growing. It's changing. AWS has made a lot of strides closure, and I had a conversation last year about this. Remember when Andy Jassy told me about this initiative to 2.5 years or so ago? It was like, Wow, that makes a lot of sense Ground station, etcetera. So it just makes a lot of sense, a lot of heavy lifting, as they say in the satellite aerospace business. So you're leading the charge over there in a p J. And you're leading women in space and beyond. Tell us what's the Storey? How did you get there? What's going on. >>Thanks, John. Uh, yes. So I need the Asia Pacific business for Clint, um, as part of Amazon Web services, you know, that we have in industry business vertical that's dedicated to looking after our space and space customers. Uh, my journey began really? Three or four years ago when I started with a W s. I was based out of Australia. Uh, and Australia had a space agency that was being literally being born. Um, and I had the great privilege of meeting the country's chief scientist. At that point. That was Dr Alan Finkel. Uh, and we're having a conversation. It was really actually an education conference. And it was focused on youth and inspiring the next generation of students. Uh, and we hit upon space. Um, and we had this conversation, and at that stage, we didn't have a dedicated industry business vertical at A W s well supported space customers as much as we did many other customers in the sector, innovative customers. And after the conversation with Dr Finkel, um, he offered to introduce me, uh, to Megan Clark, who was back back then the first CEO of the Australian Space Agency. So that's literally how my journey into space started. We had a conversation. We worked out how we could possibly support the Australian Space Agency's remit and roadmap as they started growing the industry. Uh, and then a whole industry whole vertical was set up, clinic came on board. I have now a global team of experts around me. Um, you know, they've pretty much got experience from everything creating building a satellite, launching a satellite, working out how to down link process all those amazing imagery that we see because, you know, um, contrary to what a lot of people think, Uh, space is not just technology for a galaxy far, far away. It is very much tackling complex issues on earth. Um, and transforming lives with information. Um, you know, arranges for everything from wildfire detection to saving lives. Um, smart, smart agriculture for for farmers. So the time of different things that we're doing, Um, and as part of the Asia Pacific sector, uh, my task here is really just to grow the ecosystem. Women are an important part of that. We've got some stellar women out here in region, both within the AWS team, but also in our customer and partner sectors. So it's a really interesting space to be. There's a lot of challenges. There's a lot of opportunities and there's an incredible amount of growth so specific, exciting space to be >>Well, I gotta say I'm super inspired by that. One of the things that we've been talking about the Cuban I was talking to my co host for many, many years has been the democratisation of digital transformation. Cloud computing and cloud scale has democratised and change and level the playing field for many. And now space, which was it's a very complex area is being I want kind of democratised. It's easier to get access. You can launch a satellite for very low cost compared to what it was before getting access to some of the technology and with open source and with software, you now have more space computing things going on that's not out of reach. So for the people watching, share your thoughts on on that dynamic and also how people can get involved because there are real world problems to solve that can be solved now. That might have been out of reach, but now it's cloud. Can you share your thoughts. >>That's right. So you're right, John. Satellites orbiting There's more and more satellites being launched every day. The sensors are becoming more sophisticated. So we're collecting huge amounts of data. Um, one of our customers to cut lab tell us that we're collecting today three million square kilometres a day. That's gonna increase to about three billion over the next five years. So we're already reaching a point where it's impossible to store, analyse and make sense of such massive amounts of data without cloud computing. So we have services which play a very critical role. You know, technologies like artificial intelligence machine learning. Help us help these customers build up products and solutions, which then allows us to generate intelligence that's serving a lot of other sectors. So it could be agriculture. It could be disaster response and recovery. Um, it could be military intelligence. I'll give you an example of something that's very relevant, and that's happening in the last couple of weeks. So we have some amazing customers. We have Max our technologies. They use a W S to store their 100 petabytes imagery library, and they have daily collection, so they're using our ground station to gather insight about a lot of changing conditions on Earth. Usually Earth observation. That's, you know, tracking water pollution, water levels of air pollution. But they're also just tracking, um, intelligence of things like military build up in certain areas. Capella space is another one of our customers who do that. So over the last couple of weeks, maybe a couple of months, uh, we've been watching, uh, images that have been collected by these commercial satellites, and they've been chronicling the build up, for instance, of Russian forces on Ukraine's borders and the ongoing invasion. They're providing intelligence that was previously only available from government sources. So when you talk about the democratisation of space, high resolution satellite images are becoming more and more ridiculous. Um, I saw the other day there was, uh, Anderson Cooper, CNN and then behind him, a screenshot from Capella, which is satellite imagery, which is very visible, high resolution transparency, which gives, um, respected journalists and media organisations regular contact with intelligence, direct intelligence which can help support media storytelling and help with the general public understanding of the crisis like what's happening in Ukraine. And >>I think on that point is, people can relate to it. And if you think about other things with computer vision, technology is getting so much stronger. Also, there's also metadata involved. So one of the things that's coming out of this Ukraine situation not only is tracking movements with the satellites in real time, but also misinformation and disinformation. Um, that's another big area because you can, uh, it's not just the pictures, it's what they mean. So it's well beyond just satellite >>well, beyond just satellite. Yeah, and you know, not to focus on just a crisis that's happening at the moment. There's 100 other use cases which were helping with customers around the globe. I want to give you a couple of other examples because I really want people to be inspired by what we're doing with space technology. So right here in Singapore, I have a company called Hero Factory. Um, now they use AI based on Earth observation. They have an analytics platform that basically help authorities around the region make key decisions to drive sustainable practises. So change detection for shipping Singapore is, you know, it's lots of traffic. And so if there's oil spills, that can be detected and remedy from space. Um, crop productivity, fruit picking, um, even just crop cover around urban areas. You know, climate change is an increasing and another increasing, uh, challenges global challenge that we need to tackle and space space technology actually makes it possible 15 50% of what they call e CVS. Essential climate variables can only be measured from space. So we have companies like satellite through, uh, one of our UK customers who are measuring, um, uh, carbon emissions. And so the you know, the range of opportunities that are out there, like you said previously untouched. We've just opened up doors for all sorts of innovations to become possible. >>It totally is intoxicating. Some of the fun things you can discuss with not only the future but solving today's problems. So it's definitely next level kind of things happening with space and space talent. So this is where you start to get into the conversation like I know some people in these major technical instance here in the US as sophomore second year is getting job offers. So there's a There's a there's a space race for talent if you will, um and women talent in particular is there on the table to So how How can you share that discussion? Because inspiration is one thing. But then people want to know what to do to get in. So how do you, um how do you handle the recruiting and motivating and or working with organisations to just pipeline interest? Because space is one of the things you get addicted to. >>Yeah. So I'm a huge advocate for science, technology, engineering, math. We you know, we highlights them as a pathway into space into technology. And I truly believe the next generation of talent will contribute to the grand challenges of our time. Whether that climate change or sustainability, Um, it's gonna come from them. I think I think that now we at Amazon Web services. We have several programmes that we're working on to engage kids and especially girls to be equipped with the latest cloud skills. So one of the programmes that we're delivering this year across Singapore Australia uh, we're partnering with an organisation called the Institute for Space Science, Exploration and Technology and we're launching a programme called Mission Discovery. It's basically students get together with an astronaut, NASA researcher, technology experts and they get an opportunity to work with these amazing characters, too. Create and design their own project and then the winning project will be launched will be taken up to the International space station. So it's a combination of technology skills, problem solving, confidence building. It's a it's a whole range and that's you know, we that's for kids from 14 to about 18. But actually it, in fact, because the pipeline build is so important not just for Amazon Web services but for industry sector for the growth of the overall industry sector. Uh, there's several programmes that were involved in and they range from sophomore is like you said all the way to to high school college a number of different programmes. So in Singapore, specifically, we have something called cloud Ready with Amazon Web services. It's a very holistic clouds killing programme that's curated for students from primary school, high school fresh graduates and then even earlier careers. So we're really determined to work together closely and it the lines really well with the Singapore government's economic national agenda, um so that that's one way and and then we have a tonne of other programmes specifically designed for women. So last year we launched a programme called She Does It's a Free online training learning programme, and the idea is really to inspire professional women to consider a career in the technology industry and show them pathways, support them through that learning process, bring them on board, help drive a community spirit. And, you know, we have a lot of affinity groups within Amazon, whether that's women in tech or a lot of affinity groups catering for a very specific niches. And all of those we find, uh, really working well to encourage that pipeline development that you talk about and bring me people that I can work with to develop and build these amazing solutions. >>Well, you've got so much passion. And by the way, if you have, if you're interested in a track on women in space, would be happy to to support that on our site, send us storeys, we'll we'll get We'll get them documented so super important to get the voices out there. Um and we really believe in it. So we love that. I have to ask you as the head of a PJ for a W S uh aerospace and satellite. You've you've seen You've been on a bunch of missions in the space programmes of the technologies. Are you seeing how that's trajectory coming to today and now you mentioned new generation. What problems do you see that need to be solved for this next generation? What opportunities are out there that are new? Because you've got the lens of the past? You're managing a big part of this new growing emerging business for us. But you clearly see the future. And you know, the younger generation is going to solve these problems and take the opportunities. What? What are they? >>Yes, Sometimes I think we're leaving a lot, uh, to solve. And then other times, I think, Well, we started some of those conversations. We started those discussions and it's a combination of policy technology. We do a lot of business coaching, so it's not just it's not just about the technology. We do think about the broader picture. Um, technology is transferring. We know that technology is transforming economies. We know that the future is digital and that diverse backgrounds, perspective, skills and experiences, particularly those of women minority, the youth must be part of the design creation and the management of the future roadmaps. Um, in terms of how do I see this going? Well, it's been sort of we've had under representation of women and perhaps youth. We we just haven't taken that into consideration for for a long time now. Now that gap is slowly becoming. It's getting closer and closer to being closed. Overall, we're still underrepresented. But I take heart from the fact that if we look at an agency like the US Mohammed bin Rashid Space Centre, that's a relatively young space agency in your A. I think they've got about three or 400 people working for them at this point in time, and the average age of that cohort John, is 28. Some 40% of its engineers and scientists are women. Um, this year, NASA is looking to recruit more female astronauts. Um, they're looking to recruit more people with disabilities. So in terms of changing in terms of solving those problems, whatever those problems are, we started the I guess we started the right representation mix, so it doesn't matter. Bring it on, you know, whether it is climate change or this ongoing crisis, productive. Um, global crisis around the world is going to require a lot more than just a single shot answer. And I think having diversity and having that representation, we know that it makes a difference to innovation outputs. We know that it makes a difference to productivity, growth, profit. But it's also just the right thing to do for so long. We haven't got it right, and I think if we can get this right, we will be able to solve the majority of some of the biggest things that we're looking at today. >>And the diversity of problems in the diversity of talent are two different things. But they come together because you're right. It's not about technology. It's about all fields of study sociology. It could be political science. Obviously you mentioned from the situation we have now. It could be cybersecurity. Space is highly contested. We dated long chat about that on the Last Cube interview with AWS. There's all these new new problems and so problem solving skills. You don't need to have a pedigree from Ivy League school to get into space. This is a great opportunity for anyone who can solve problems because their new No one's seen them before. >>That's exactly right. And you know, every time we go out, we have sessions with students or we're at universities. We tell them, Raise your voices. Don't be afraid to use your voice. It doesn't matter what you're studying. If you think you have something of value to say, say it. You know, by pushing your own limits, you push other people's limits, and you may just introduce something that simply hasn't been part of before. So your voice is important, and we do a lot of lot of coaching encouraging, getting people just to >>talk. >>And that in itself is a great start. I think >>you're in a very complex sector, your senior leader at AWS Amazon Web services in a really fun, exciting area, aerospace and satellite. And for the young people watching out there or who may see this video, what advice would you have for the young people who are trying to navigate through the complexities of now? Third year covid. You know, seeing all the global changes, um, seeing that massive technology acceleration with digital transformation, digitisation it's here, digital world we're in. >>It could >>be confusing. It could be weird. And so how would you talk to that person and say, Hey, it's gonna be okay? And what advice would you give? >>It is absolutely going to be okay. Look, from what I know, the next general are far more fluent in digital than I am. I mean, they speak nerd. They were born speaking nerd, so I don't have any. I can't possibly tell them what to do as far as technology is concerned because they're so gung ho about it. But I would advise them to spend time with people, explore new perspectives, understand what the other is trying to do or achieve, and investing times in a time in new relationships, people with different backgrounds and experience, they almost always have something to teach you. I mean, I am constantly learning Space tech is, um it's so complicated. Um, I can't possibly learn everything I have to buy myself just by researching and studying. I am totally reliant on my community of experts to help me learn. So my advice to the next generation kids is always always in this time in relationships. And the second thing is, don't be disheartened, You know, Um this has happened for millennia. Yes, we go up, then we come down. But there's always hope. You know, there there is always that we shape the future that we want. So there's no failure. We just have to learn to be resilient. Um, yeah, it's all a learning experience. So stay positive and chin up, because we can. We can do it. >>That's awesome. You know, when you mentioned the Ukraine in the Russian situation, you know, one of the things they did they cut the Internet off and all telecommunications and Elon Musk launched a star linked and gives them access, sending them terminals again. Just another illustration. That space can help. Um, and these in any situation, whether it's conflict or peace and so Well, I have you here, I have to ask you, what is the most important? Uh uh, storeys that are being talked about or not being talked about are both that people should pay attention to. And they look at the future of what aerospace satellite these emerging technologies can do for the world. What's your How would you kind of what are the most important things to pay attention to that either known or maybe not being talked about. >>They have been talked about John, but I'd love to see more prominent. I'd love to see more conversations about stirring the amazing work that's being done in our research communities. The research communities, you know, they work in a vast area of areas and using satellite imagery, for instance, to look at climate change across the world is efforts that are going into understanding how we tackle such a global issue. But the commercialisation that comes from the research community that's pretty slow. And and the reason it's loads because one is academics, academics churning out research papers. The linkage back into industry and industry is very, um, I guess we're always looking for how fast can it be done? And what sort of marginal profit am I gonna make for it? So there's not a lot of patients there for research that has to mature, generate outputs that you get that have a meaningful value for both sides. So, um, supporting our research communities to output some of these essential pieces of research that can Dr Impact for society as a whole, Um, maybe for industry to partner even more, I mean, and we and we do that all the time. But even more focus even more. Focus on. And I'll give you a small example last last year and it culminated this earlier this month, we signed an agreement with the ministry of With the Space Office in Singapore. Uh, so it's an MOU between AWS and the Singapore government, and we are determined to help them aligned to their national agenda around space around building an ecosystem. How do we support their space builders? What can we do to create more training pathways? What credits can we give? How do we use open datasets to support Singaporeans issues? And that could be claimed? That could be kind of change. It could be, um, productivity. Farming could be a whole range of things, but there's a lot that's happening that is not highlighted because it's not sexy specific, right? It's not the Mars mission, and it's not the next lunar mission, But these things are just as important. They're just focused more on earth rather than out there. >>Yeah, and I just said everyone speaking nerd these days are born with it, the next generations here, A lot of use cases. A lot of exciting areas. You get the big headlines, you know, the space launches, but also a lot of great research. As you mentioned, that's, uh, that people are doing amazing work, and it's now available open source. Cloud computing. All this is bringing to bear great conversation. Great inspiration. Great chatting with you. Love your enthusiasm for for the opportunity. And thanks for sharing your storey. Appreciate it. >>It's a pleasure to be with you, John. Thank you for the opportunity. Okay. >>Thanks, Manny. The women in tech showcase here, the Cube is presenting International Women's Day celebration. I'm John Ferrier, host of the Cube. Thanks for watching. Mm mm.

>>Yeah, yeah. Okay. Welcome back, everyone to the cubes. Coverage of reinvent 20 twenty-one Jon, your host of the Cube. We're here. Live in person for a real event. It's a hybrid event is a live stream of action to cube sets here, wall to wall coverage dot com. And, of course, you don't need to check the coverage out. And Amazon has got their own live event site. Go check out all the action. Stewart, See two of Micro Focus, the company That was part of the big announcement involving the mainframe modernization that Adam announced on stage and his first keynote CEO. And under the covers Micro Focus powering a lot of that functionality. Stuart, thanks for coming on. The break it down with >>Thanks. >>So what does the announcement? I mean that that Adam gave the i b. M. I mean the mainframe announcement that I've known for the main frame, but he had the mainframe modernization program. What's that all about? >>I think I'd like to think of this is the next evolution of the main frame for those customers that have been running on the main thing for 40 years. They had their business on it. Where do they go next? What does the future? What does the future hold? And this is all part of the announcement yesterday is this is the journey that many, many customers are going to decide to go on. >>So it's all about the relationship between A. W S and micro Focus. Obviously, Um, yeah. I was talking about migration for the Oracle, and a lot of our customers have these main friends that are in the classic data centers. And he told me personally when I interviewed him that the main part of that data center mindset that people are chipping away at now they want to move them out and keep some functionality, but for the most part, migrated out eventually. Yeah, This is where you guys are involved. Take us through why that's important. >>I think it's the next level of agility that it is actually delivered for many customers. They need to move a hell of a lot faster than they currently are. Let's face it, the world is changing at pace. The applications support these customers need to also a change of pace. What a W s does give this market and momentum which is, Where do we go next? Where do we take customers where workloads have been running the business? Where? How are they going to run the business in five years time? How they're gonna run their business in 10. >>Well, congratulations on microphone. Big part of the announcement. Specifically explained to me, Micro focuses role in the announcement with a W S. What's the relationship? >>I think they're too old to call it out. Actually, we've been working with A W S for many, many years. This isn't something that radically new. We've been engaging with them for literally 10 years, at least. But the key elements Microphone provides technology That's an enabler to facilitate delivering the service as well as the competency partner to help customers actually accelerate their journey to take advantage of it. >>So we're bundling micro focus into that capability. Is it software that you guys have? What's going on the covers? >>I think it's software. It's capability. It's expertise. It's everything that a customer might need to help and be successful. Our job is to a W S H A W s job to make sure the customer is absolutely satisfied. >>Give me an example of a customer mainframe. I'm a bank. I've been using the main frame and just squeaked Time to get my back up before I turned the light in the morning. It's just working. It's coming. It's pumping it all cylinders, my cobalt program or just quit. What do I do? How do you help me? >>Well, I think there are two reasons why you can give us a call Is number one? Yeah, You need to move your business of pace. So what's going to run your business going forward? So you need to understand your applications. Number two, the cost profile of your existing infrastructure is going to be incredibly expensive. So what you wanna do is essentially make the change accelerate the change delivered at a much lower cost. >>So it looks like the application. So the software Okay, what's the app? And then create a replica of digital twin? I'm just trying to visualized. Now I see what you mean. What happens because, I mean, you know what? That is A big deal with that animal for a long time. What happens next is a container eyes. That application, >>the customer determines how far they want to go if they would like the application to run in the cloud exactly as is so it supports their customers exactly as they expect today. We can do that. On the other hand, if they need to enhance the experience for their customers if they need to take it into a completely different environment. If they do want to contain, arise if they want to take it into new levels of service. If they do want to leverage artificial intelligence and machine learning, then again they can determine the journey. Micro focus is that essentially support them. Do that first step, which is get the applications ready to be delivered into cloud as fast as possible. >>Congratulations. Relationship. I guess I've got to ask you a question. Which on my mind is that Okay? It's the death of the mainframe. Long live the mainframe. You know the expression, uh, mainframe dying. I'm gonna hang around for a while. The dinosaurs are out there. >>I think it is. We like to position there is an evolution. We don't think the main friends gonna die. There will be customers who want to stay there, and we respect their choices. But on the other hand, this is a way to truly accelerate the future of mainstream applications. >>You know, student, I talked to a lot of success and C E O. S. And they tell me the same thing when they moved into the cloud. White hardcore is pretty much the main or critical laps to get the edges first moved into the cloud. And then they come and they start chipping away at the main, the main core and then slowly move it out because they don't want to get in there and disrupt so disruptions. A huge concerns. How does this new, um, modernization Tranz, uh, migration program for the mainframe ensure that disruption doesn't happen? What? I'm sure that's on their mind >>as well. I think what you're describing is what's the cut over when you're running on the main street today? You wanna run on the main from tomorrow, You know, if that's the case, or do you want to run the main from today and you want to run the cloud tomorrow? Essentially, the cut over is the same. The process is fairly separate from the mainframe itself. You obviously bringing applications off. We're getting them ready to go tested, you know, regulated. So it's been approved securities all in place, and then essentially, it's literally a switch cut. We literally have customers that turn off the main frame and, you know, they're already running in the cloud, and then we don't even have some that photographs of them shipping mainframe out the door. >>So I've got to ask, Is there a party at that point? You know, some people do >>that. It's certainly true. Remember that people are also going along for this journey, and they're not, You know, it's a big moment for them. >>You know, I hate the sound of today's my birthday. So I have to say this, Um, I remember when I was breaking into the business in my twenties. I never I never program punch cards, But remember pointing at the mainstream guys are seeing those old relics. I guess that's what I would be today. But the young guns coming into the industry, they want containers. They want micro services. They want cloud and see what's going on here. I mean, some really cool stuff happening. >>Uh, they want to take advantage of all the stuff that is there and every single announcement has been made today and yesterday on the days ahead. All of those great capabilities if you can get them into the core of your business. And so the key is to actually take us running your business today, enhance it and improve it and take it forward. I >>think I think the key points great insight on your part about this cut over because people know what that means. It's a project plan. Cut it over, get set up. And I think that's the hard part. How hard is that? On the cloud side, In terms of staging, can you share some timetables with me? Just kind of Give me a feel for order of magnitude Mainframe. Assuming, pumping it snap I'm using. I really can't shut it down, but I want to put it on. How much time to prepare to get into the cloud? Um, roughly just order of magnitude. Most >>customers, they tend to face these things they're not trying to. If you're a really big bank, you are not gonna do that overnight. That isn't gonna come as a surprise. But what we're gonna do is we're gonna take it in chunks and typically 12 to 15 months, which is the biggest step of the journey, which is going from mainframe to cloud. The next generation is going to be modernizing those applications, and it's going to be much short timeframes. Then you're getting into months, weeks, days >>after that. Is there any category that you see that are more susceptible to migration? You mentioned banks. I know some banks that they will never going to touch the mainstream because it's just so critical that the migration longer is there. Other areas of your insurance is a big market mainframe. Is the verticals that kind of like a more converting than others? >>Well, yes. But actually, I take it back. One of the reasons are these applications absolutely critical to these businesses. If they are, that's the reason why they're still running where they are, because they're really truly valuable. They are the business, so you're you're taking the business into new framework. So in that context actually tends to be financial services insurance, as you say, but also government, For example, the federal government, state and local as well as you move into retail. And it's surprising how often as you go into some of the other verticals where some of these mainframe applications are still existing. >>I hate to ask a question, because I don't know. So I want to ask, Um, and you can see it's a dumb question. If you think it is. Just tell me, Are there still cobalt programmers out there? >>There are to be clear. Actually, it's not a problem. You can train a new guy and literally weeks. If the issue is, yeah, actually use the mainstream itself, the mainstream experience about how it works as getting rarer. And so the key element is, how can how can you take the new young guns, give them, give them the application and see what they can do? This is a mechanism to do that. >>Great, Great announcement. Congratulations. I was really impressed at the moment. I'm actually surprised to see Adam kind of focus on that. But again, in the spirit of the traditional, uh, reinvent jazzy before Adam and he did the same thing with Oracle and all the other kind of big the legacy old guard they call them Technologies maintains one. You guys are part of that. So congratulations. Final word. Your take on the event so far. What's been the feedback on the announcement? Share some color commentary on what the feedback for you guys >>were. Actually, since the announcement, we've had some great customer conversations. I mean, there are a lot of businesses that really do want to make this change. We're kind of there to help them. And that's really the next step, which is what needs to happen to make that a reality. >>Amazon may not like me saying it, but I think there's some cases where you keep them in there and you don't touch. It works there. You keep it unless you wanna move. But if you want to move it, people, sometimes we want to move faster. And just there >>even a W s respects customer choice. The purpose is to meet the demand for the customer. And if the customer to sounds great, if they want to move off, we're there to help >>with the mainframe. Long live the main friends. The Cube coverage here in Las Vegas. I'm John. I love the mainframe Thirty-seven terminal. When I worked at the back in the eighties getting myself, um, thanks for coming in. And I appreciate it. Okay. Coverage here in Las Vegas. The Cube. You're watching the leader in global tech event coverage? I'm your host. Thanks for watching. Yeah, Yeah, yeah, yeah, yeah. Uh, mhm, yeah.

>>Yeah. Hey, everyone, Welcome to the cubes. Continuous coverage of AWS Re invent 2021. I'm Lisa Martin with John Furrier were running one of the industry's largest and most important hybrid tech events with AWS and massive ecosystem of partners. Right now there are two live cube sets to remote sets over 100 guests on the programme and we're pleased to welcome back one of our alum I to talk about the next generation and cloud innovation. Georgia Lisa is joins John to me, the director of product management for EC two edge at A. W S George. Welcome to the programme. >>Glad to be here in person. Thanks Great to be here in person. Awesome to be here in person. Finally, >>one of the things that is very clear is the US flywheel of innovation and there was no slowdown with what's happened in the last 22 months. Amazing announcements, new leadership. We talked a little bit about five g yesterday, but let's talk more about that. Everyone is excited about five g consumers businesses. What's going on? >>So, yeah, I wanted to talk to you today about the new service that we launched called AWS Private. Five g. Essentially, it's a service that allows any AWS customer to build their own private five g network and what we try to do with the services make it that simple and cost effective for anyone without any telco experience or expertise, really, to build their own private five g network. So you just have to go to your AWS console. Um, describe the parameters for network simple stuff like, Where do you want it to be located? The throughput, the number of devices and AWS will build a plan for your network and seep you everything that you need. Just plug it together. Uh, turn it on and the network automatically configures itself. All you got to do is popular sim cards that we send you into your mobile devices and you have a private five g network working in your your premise is >>one of the things that we know and love about AWS is its customer obsession. It's focused on the customer's that whole flywheel of all the innovation that comes out as Adam was saying yesterday to the customers, we deliver this, but but you wanted more. We said we deliver this, but you wanted more. Talk to me a little bit about some of the customer catalysts for private five G. >>Actually, one of the good examples is where we are right now. More and more AWS customers need to connect an increased number of devices, and these devices become more data hungry. You know they need to push data around. They also become more and more wireless, right? Uh, so when you are trying to connect devices in the manufacturing floor, bit sensors, you know, connect the tracks, forklifts or in a convention centre. You look at how many devices there are around us. When you're trying to connect these devices with a wired network, you quickly run into physical problems like it's. It's hard to lay cable anywhere, and customers try to use for many of these use cases. But as a number of devices grows into the thousands and you know you need to put more and more data around, you quickly reach the limitations of what the WiFi technology and also WiFi is not really great at covering really open, large space. So that's where these customers, you know, think of college campuses, convention centres, manufacturing floors, all of these customers. Really? What they need to be able to do is to level the power of the mobile networks. However, doing that by yourself is pretty hard. So that's what we aim to to enable here we are waiting to enable these customers to build very easily and cost effectively their own. Uh, >>Okay, George. So I have to ask. I'm truly curious. I love this announcement. Um, because it brings together kind of the edge story. But also, I'm a band with love. I love more broad. Give me more broadband. Faster, cheaper and more broadband. How does it work? So take me through the use case of what do I need to deploy? Do I need to have a back haul connection? What does that look like? Is there a certain band with requirements? How big is the footprint? What's the radius? Just walk me through. How do I roll this out? >>Yeah, sure. Some of that stuff actually depends on your requirements, right. How How big? How much of a space do you want to cover? Basically, what we see, if you were in preview right now, so we're sipping you. The simplest configuration, which is basically these things called small cells there, you know, radio units and antennas. And all you have to do is connect them to your local. The network has Internet access. These things connect and automatically had, you know, connect home to the cloud and basically integrate and build up your whole network. All all you need is that Internet connection, and I don't know what to do. Now, how big is the network? You can You can make it pretty big. You can cover hundreds of thousands of square feet with with cellular networks with mobile networks. Um, you know, the bigger you they especially want to cover the more of these radio units. We're gonna stop you, uh, >>classic wireless radios. >>Yes. You >>light up the area with five g connected to the network. That's your choke point. The big of the pipe >>took the bigger pipe. That toxic. I mean, well, there, there's two. There's two things to consider here. There is local connectivity. So devices talking to each other, and there was connectivity back to somewhere else, like the Internet or the cloud. There are use cases, for example. Let's say data video feeds that you want to push up to do some inference in the cloud. In these use cases, you're basically pushing all of the data up. There is no left. There's no East West connectivity locally, and that's where our simplest configuration works best. There are other, uh, use cases where there is a lot of connectivity and devices talk to each other locally, like in this place, for example, right in this. In these cases, we can sip you that second configuration where we actually see Pew, a managed hardware WS managed hardware on premises, and that runs the smart of the network and allows all of your data traffic to remain local. That's >>wavelength Outpost, or both. >>A different configuration of A. W s private five G. It's a managed service. We take. We take care of it. You basically it's very It has a pricing model, which is very customer friendly because you like multi W services. You can start with no upfront fees. You can scale and pay as you scale because >>it's designed to deploy easily. >>Yep, deploys the >>footprint. Just I'm just curious if the poll is it like, it's like an antenna. Is it like so and >>yeah, well, the antenna is, you know, the small cell. They call them small cells in, you know, in in cellular land there, this big. And you can you can hide this. There is actually a demo in the Venetian of the private service. So you can you can actually see it in action, but yeah, that thing can cover 10,000 square feet, just one of them. So you can >>go out and put a five g network downtown and be like the king. >>You could Yes. You could have your own private network. You can monetise that next >>on the Q. >>Great stuff. >>So in terms of industries adopting this, you gave us some examples. Obviously. Convention centres, campuses, universities. I'm just curious, given the amount of acceleration that we've seen in every industry the last 22 months where organisations must become digital. They depend on that for their livelihood. And we saw this all these pivots, right? 22 months ago. How do we survive this? How do we thrive? Are consumers now are whether it's an injury or consumer or enterprise. Have this expectation that we're gonna be able to communicate no matter where we are 24 by seven. Whether it's health care, financial services. I'm just curious if you're seeing any industries in particular that you think are really prime for this private five >>G. Yeah. So manufacturing is a is a really great example because you have to cover large spaces. You have thousands of devices, sensors, etcetera and using other solutions like WiFi does not provide you the depth of capabilities like, for example, you know, advanced security capabilities or even capabilities to prioritise traffic from some devices over others, which is what a five G network can do for you. But also, you know, it involves large spaces both indoors and outdoors. We, you know, actually, Amazon is a really great example of you know of using this. We're working with Amazon fulfilment centres. These are the warehouses that fulfil your orders when you order online. Um, and they are a mix of indoor space and outer space, and you can think of, you know, I don't know if you've seen pictures or videos. There's robots running around their sensors everywhere. There is packing lines, etcetera, all of these things in order to operate performantly, but also securely and safely for the people that are around. You need to be well connected at a very high reliability rate. Right? So, uh, Amazon for two networks is actually using private A W s private five G to connect all of these devices. The really key thing here is you don't have to go drop 1000 of these access points we're talking about you. Can you can. You can probably cover your space with 5 10 of these. So your operational expenses, your maintenance goes down and there is less interruption of your normal operations like you can't. You don't have to stop your manufacturing line for someone to come in and fix your WiFi access. >>It's great for campuses like college campuses, college >>campuses, a great one. We you know, we've worked with college campuses, including the CME University in the past two, you know, with some of our partners to, uh, to to deploy. So >>that's how close you have these distribution, gas systems, distribution, whatever they call it accelerate whatever amplifies into get extra coverage, this seems to be a good fit. Um, for that how you mentioned in the preview? How do people get involved? Is there like a criteria. How was it going to >>be available to get priority? Don't get you >>tell them ready to jump in. Take us through the programme. What's the plants? >>So currently we're you know, we're in that preview mode. So we're keeping you this small configuration, the simpler configuration. You can sign up on the AWS website and you know, we, as we scale our operations are supply chain. Because this involves also, you know, hardware, etcetera. We're gonna go to general availability g A over the next few months and we have both configurations open. So I I encourage everyone who is interested go to the W s website and sign up. We're asking to get that in customers' hands because we're getting overwhelmingly positive feedback on what we built. >>This is transformative. I mean, clearly what you're talking about here is going to transform industry and help organisations transform themselves and outpaced the competitors that are in the rear view mirror Aren't going to be able to take advantage of this were on the show floor. We've got lots of people here. Where can people actually go and see this preview tested up? >>There is an actual demo in the Venetian. I can't remember. Sorry, I can't remember the room. I think it's on the Yes, actually, it's on the floor on the third floor where the meeting rooms are on outside 35 or one. If anyone wants to go, we're >>going to start buying lunch time. >>Yes. Yeah, you can see it in action. And, you know, you could You could see a future where everything, You know, you look around. There's thousands of devices here. You could power all of these devices with a single cell and, you know, really scaled throughput >>in the five G. Just curious, um on the range is better than wifi >>ranges. Better outdoors, >>obviously, or factories. What's the throughput on the >>depending on the spectrum that you choose? And that's actually a really good save way. The device, the service that we built, its spectrum agnostic so it can be used on right now. We're using it on what we call C BRS spectrum, which is the free for all you can. You know, you can you can use it yourself. But also, customers can bring their own spectrum. And we're working with a batch of, uh, CSP operators to build advanced bundles where you can work this on licence spectrum. So if you're going up the spectrum in what they called millimetre wave >>spectrum owner to bring your own licence, >>you could So telco right? You could be a telco, bring your, you know, and work with us as a partner or some actually, actually, manufacturing customers have purchased rights to small spectrum bands so they can use those in combination with this service to deploy. So to your original question, as you're going back up the spectrum, you can drive more and more throughput. You it's not. It's not unheard of to drive one gig. You know what's so >>The low hanging fruit is the the use cases that have critical need for edge connectivity manufacturing? Um, certainly the retail or whatever that they help do the deployment >>we can. We can. We can see this being applicable because because you can start super small. You can see this being applicable even to branch offices, right? Like, uh, let's say I was talking to a customer yesterday. They were thinking or have all these branch offices. I don't even I don't even want to have I thought either he just wants something that's very quickly and easily. You know, I can manage centrally and it just connects. >>Can I should have fixed wireless shot to the wavelength order to have back all with wire >>too. Oh, they actually we are planning to. You know, I talked about where the smarts of the network live in the they can live in a region, they can live in the locals, and they can live in a wave election. So we're combining more and more of these products as well. And it's computing, obviously, is a is an obvious thing that, you know, we should be working on >>incredible work, George, that you and the team have done transforming industries. And I don't know if a feeling there might be a cube to Is it? Would it be too dot >>Oh, John, >>he's ready. Big George, Thank you so much for joining joining me today. It's great >>to be here. Thanks for having that >>for John Ferrier. I'm Lisa Martin. You're watching the Cube, the global leader in live coverage. Mhm

>>Mhm. Hey, everyone, welcome back to the cubes. Continuous coverage of AWS Re Invent 2021. Live from Las Vegas. Lisa Martin with John Ferrier We have to live sets to remote studios over 100 guests on the Cube at this year's show and we're really excited to get to the next decade in cloud innovation and welcome from the keynote stage. Mark Ruin the Chief Network Officer Andy VPs Dish Network Mark, Welcome to the Cube. >>Thank you. >>Enjoyed your keynote this morning. So big news coming from AWS and dish you guys announced in the spring telecom industry First dish in AWS have formed a strategic collaboration to reinvent, reinvent five G connectivity and innovation. Let's let's really kind of dig into the AWS dish partnership. >>Yeah, you know, we're putting our network in the cloud, which allows us to have a different speed of innovation and a much more corroborative way of bringing new technology. And then we have access to all the developer ecosystem of AWS. So that's but as you say, it's a world first to put the telco in the cloud. >>And so the first time the five g network is going to be in the cloud, and it was also announced I'm curious, uh, that Las Vegas is going to be the first city live here. We are sitting in Las Vegas. What's the any status you can give us on >>that? So we're building across the US and Las Vegas is a place that we've built and we better testing. So that's where we have all run and we're testing all sorts of traffic and capability with our people and partners live here at the same time that we have the reinvent and, uh, Bianco around. We're also starting to test new capabilities like orchestration, slicing things that we've never seen any industry. So that's pretty exciting, I >>have to ask you. In the telecom industry, there has been an inflexion point around cloud and cloud Impact Ran is opening up new opportunities. What is the telecom industry getting and missing at the same time? Because it seems to be two schools of thought cloud pro cloud ran and then hold onto the old way. >>I think everybody would like to go to Iran and the cloud, but it's not as easy if you have a big installed base. So for us. You know, we all knew it. It's easy so we can adopt the best technology and the newest. But of course, if you have a big instal base, there is going to be a transformation, if you wish. So you know, people are starting trying to set the expectation of how much time it will take. But for us, you know we are. We're moving ahead because we're building a completely new network. >>It's a lot easier than well, it's a relative term. It's >>really much more fun. And we can We don't have to make compromises, right? So but it's still a lot of work, you know, we're discovering we're learning a lot of things. We're partners. >>What if you have a clean sheet of paper or Greenfield? What's the playbook to roll this out across the campus for a large geographic area? >>Yeah, so pretty much You have the same capability in terms of coverage and capabilities than anybody else, but we can do it in an automated manner. We can do it with much thinner and efficient hardware, pretty much hardware with a few accelerators, so a bit of jargon. But, you know, we just have access to a larger ecosystem and much more silicon and all the good things that are coming with the cloud >>talk to us about some of the unique challenges of five G that make running it in the cloud so much more helpful. And then also, why did you decide to partner with AWS? Clearly you have choice, but I'd love to know the backstory on that. >>Yeah, I've been in the telco industry forever, and I've always seen that our speed of innovation was to slow. The telco is very good at reliability. You know, your phone always works. Um, it's very reliable. You can have massive traffic, but the speed of innovation is not fast enough. And the the applications that are coming on the clouds are much faster. So what we wanted to marry is the reliability of the telco and and all the knowledge that exists with the speed of the cloud. And that's what we're doing with bringing their ecosystem into our ecosystem to get the best of two worlds. >>Lots of transformation in the vertical industries. We heard from Adam today on stage vertical with ai machine learning. How does that apply in the telco world because it's an edge you got. See, sports stadiums, for instance. You're seeing all kinds of home impact. How is vertical specialisation? >>Yeah. So what is unique about the cloud is that you can observe a lot of things, you know, in the cloud you have access to data, so you see what's happening, and then you use a lot of algorithms. We call it Machine Learning Analytics to make decisions. Now, for us, it means if you're a stadium, you're going to have a much better visibility of what's happening. Where is the traffic? You know, people moving in and moving out? Are they going to buy some food awards? So you see the traffic and you can adapt the way you steal the traffic the way you distribute video, the way you distribute entertainment to how people are moving because you can observe what is happening in the network, which you can't do in a classic or legacy five g network. So once you observe, you can have plenty of ideas, right? And you can start innovation again, mix a lot of things and offer new services. >>In this last 22 months, when we saw this rapid pivot to work from home. And now it's work from anywhere, right? We talk about hybrid cloud hybrid events here, but this hybrid work environment talk to me about the impact that that decision A W s are going to have on all of those companies and people who are going to be remote and working from the edge for maybe permanently. >>Yes, you say, You know what is important is that people want to have access to the to the cloud to the services, the enterprise from wherever they are. So as a software architect, I need to make sure that we can follow them and offer that service from wherever they are in a similar manner today. If you're making a phone call, you don't have to think if you're connecting to the Web, you know, through WiFi through this and that, you have to think we want to make it as simple as making a phone call. In the past, where you always connected, you always secured. You always have access to your data. So that's really the ambition we have. And, of course, with the new remote abbots, the video conferencing that's the perfect time to come with a new offer. >>And the Strand also is moving towards policy based. You mentioned understanding video and patterns. Having that differentiated services capability in real time is a big deal. >>Yeah, that's a big deal. Actually, what enterprise want? They want to manage their policy, so they want to decide what traffic gets, a premium access and what traffic can be put in the background. You want to update your computers? Maybe that's not a premium price for that. You can do it at any time, but you want to have real time, customer service and support. You want premium? And who am I to decide for an enterprise? Enterprises want to decide. So what we offer them is the tools to create their policy, and their policy will be a competitive advantage for them when they can different change. >>And this brings up another point. I want to ask you. You brought this up earlier about this. The ideas, the creativity that enables with cloud you mentioned ideas will come out. These are this is where the developers now can really encode. This is the whole theme of this Pathfinders keynote. You were up on stage. This is a real opportunity to add value. Doing all the heavy lifting in the top of the stack and enabling new use cases, new applications, new expectations. >>You know what I tell to my engineers? My dream as an engineer is to be, uh, developer friendly. I want people to come to us because it's fun to work in our environment and try things. And a lot of the ideas that developers will have won't work. But if they can spin it off very fast, they will move to that killer application of killer service very fast. So my job is to bring that to them so that it's very easy to consume and and trying to live And, you know, just like bringing >>candy to a baby here. >>Yeah, cause right And have fun and, uh, and discover it for yourself and decide for yourself. >>I gotta ask your questions in the Telecom for a while. We've been seeing on the Cube earlier in our intro keynote analysis that we're now living in an era with SAS applications. No more shelf where now, with purpose built applications that you're seeing now and horizontally scalable, vertically integrated machine learning. You can't hide the ball anymore around what's working. You can't put a project out there and say no, you can't justify. You can't put you can put lipstick on that. You can't know you're seeing on >>that bad cake. Yeah, it's all the point of beta testing and market adoption. You try, you put it there. It works. You say the brake doesn't work. You try again, right? That's the way it works. And and in Telco, you're right. We were cooking for a year or two years, Three years and saying, Oh, you know what? That's what you need. It doesn't work like this faster now. Yeah, Yeah. And people want to be able to influence and they want to say, I like it. I don't like it. And the market is deciding. >>Speaking of influence, one of the things we know we talk a lot about with A W S and their guests is their customer. First customer obsession focused. You know, the whole reason we're here is that is to serve the customer, talk to me about how customers and joint customers are influencing some of the design choices that you guys are making as you're bringing five due to the cloud. >>So what is important for us? We have to dreams, right? The first one is for consumers. We want consumers to have access to the network so that they feel that they are VIP and often I know you and I, sometimes when we're connected to the network with tropical, we don't get the feeling where a V i p So that's something that's a journey for us to make people feel like they get the service and the network is following them and caring about them for the enterprises. You want to let them decide what they want. You were talking about policy building. They want to come with their own rating engine. They want to come with their own geographical maps. Like here. I have traffic here. I don't need coverage. So we want to open up so that the enterprise decide how they invest, how they spend the money on the network >>giving control back to the end user. Whether that's a consumer or enterprise, >>absolutely giving control to the end user and the enterprises. And we're there to support and accelerate the service for them. >>Mark, I want to ask you about leadership. You mentioned all these new things. Are there your dreams? And it's happening Giving engineers the canvas to paint their own future. It's gonna be fun is fun as you're affecting that change. What can people do as leaders to create that momentum to bring the whole organisation along is their tricks of the trade. Is their best practises >>Absolutely their best practises? Um, we were very much following develops where, you know, as a leader, you don't know, you're just learning and you're exposing and you're sharing. Uh, we're also creating an open world where we're asking all our partners to be open. Sometimes, you know, they feel like a bit challenge. Like, do I want to show what I'm doing? And I would say, Yeah, sure, because you're benefiting between each other. Um, And then you want to give tools to your engineers and your marketers to be fast speed, speed, speed, speed so that they can just play and learn. And at the end of the day, you said it. It's all about fun. You know, if it's fun, it's easy to do >>that. We're having fun here. >>That is true. We always have fun here. Last question for you is talk about some of the things that AWS announced this morning. Lots of stuff going on in Adam's keynote. What excites you about this continued partnership between AWS and Dish? >>Yeah, we were. We were surprised and so happy about AWS answer to when we came in with the first one to come big time in the telco and the Cloud was not ready. To be honest, it was Enterprise and Data Club and AWS. When is going all the way, we've asked to transform their cloud to make it a telco frantic, loud. So we have a lot of discussions about networking, routing, service level agreements and a lot of things that are very technical. And there are a true partner innovating with us. We have a road map with ideas and that's pretty unique. So, great partner, >>I was going to say it sounds like a really true >>trust and partnership. We're sharing ideas and challenging each other all the time, so that's really great. >>Awesome and users benefit consumers Benefit enterprises benefit Mark Thank you for joining Joining me on the programme today. Georgia Keynote enjoyed hearing more about dish and AWS. And what are you doing to power? The future. We appreciate your time. >>Thank you. Thank you >>for John Ferrier. I'm Lisa Martin. You're watching the Cube? The global leader in tech coverage, So mhm. Yeah.

>>Yeah. Welcome back to a W s reinvent 20 twenty-one. This is the live. In addition, the last year, of course, it was virtual. This is probably the most important hybrid event of the year. Over 20,000 people. We have two sets here at the Cube. My name is David. I'm really excited to have Caroline see more on the vice president of product marketing at Serato, which is now an H p e company. And Daniel, who is the director of worldwide partner Essays at A W s. Folks, welcome to the good to see you. >>Yeah, great to be here. So, >>Caroline, you got some news. Why don't we start their hard news? We always like to start with that. >>First of all, I think I just like to talk a little bit about the acquisition because it has been acquired by H. P. And in September, we announced, um, disaster recovery as a service is part of the Green Lake platform. And so that's really exciting. Both from, uh, customers as well is also H B customers. But the innovation continues here at a W s reinvent, we are announcing a new solution 02 in cloud, which is a disaster recovery for Amazon. Easy to, um, and if I think about the value that it brings to the customers, it's delivering orchestrated disaster. Recovery is delivering that simplicity at scale and scale is very important aspect because it will deliver that from tends to thousands of work clothes and as well, it's helping organizations to drive more operational efficiencies around their processes. So that's sort of a nutshell of the news. The cloud for a W s >>great. Thank you for that. So I wanna ask you, obviously, in lock down, people look to the cloud. Uh, and you know, data protection used to be just back up, and then people realize that recovery is important, but it used to be a bolt on an afterthought. You sort of launch the application of the service. And so we got to protect this thing and whatever and throw it on there that that's unacceptable. Today, if you're not going to run your digital business with a bolt on, So what? Our customers telling you in terms of what they want to see from their data protection portfolios and how are you seeing the ecosystem and a W s helping them to integrate that >>absolutely well to your point, the pandemic has absolutely accelerated a lot of businesses movement into the cloud. So companies that hadn't formerly thought about using cloud technologies are now doing that. And for them, in order to have a very simple and easy and scalable data protection solution, is critical for them to feel comfortable into moving into a W s. And so that's what we're seeing from a lot of customers. Um, and of course, back to your point about recovery with the challenges around ransomware, Um, that is definitely an area where a lot of companies have just done their back up. But they're also testing it and making sure that it's something that they know that they can rely on, um, as they moved there, workloads into the club. >>And speaking of ransomware, I mean, it's just front and center. Anybody can be a ransomware. Today they go in the dark web by ransomware service. They put a stick into a server and then bad things happen. Hopefully that that individual ends up in handcuffs, but not always so when we've seen Ransom's getting paid $40 million ransom's multi-million dollar. And we all know about the fact that our front and center So what are you seeing in terms of the customer base? How How h b n z two helping and where does a W s fit? Maybe you could start off Caroline. >>Great question, because I think from the perspective, we look at it from the need for recovery. Uh, strategy as part of your overarching, um, security and prevention is is one aspect that you always need two prevention. But to us, it's a matter of not if you're going to be attacked. It's when and when that gets through your firewall. And so you need to be able to have a recovery strategy in place that allows you to recover in minutes to set to within seconds of when that when an attack actually happens. And, um, I can give a case in, for example, for there's a company 10 Carter Protective fabric, textiles manufacturing company, MULTI-MILLION business. And they suffered to to a tax crypto attack first time, and they were using more traditional, um, back up to take. And it took him two weeks to recover having been attacked, and they suffered significant data loss, and then they deployed photo photo. Um, unfortunately, a little while later, they were attacked a second time with more sophisticated case of So it continues. Um, but this time the recovery was very different. What happened was that they were able to recover within minutes and they had seconds of data loss. And that is because of r c d p technology C D. P. Being continuous data protection. And that is with our replication and a unique journaling capability that allows you to, uh, set up the different checkpoint. So you have thousands of recovery points and you can recover to a specific recovery point with within seconds of that attack. Very, very powerful. >>I wanna ask you a question and what Caroline was just talking about with the classic metrics in this business r P O R T r P o recovery point objective. Always say, how much data do you want to lose? And people say none. Okay, how much? What kind of budget do you have? So that's always been the trade-off, although, as you mentioned, it's getting a little bit more cost-effective and then recovery time objective. How long does it take you to get back up. Absolutely. So so. Those are some of the concepts that you were talking about. I wanna ask you, Daniel, it feels like an Caroline. You feel like data protection is now becoming. It's certainly a tight adjacent to overall security. It's not security per se sick of it, so but it's but it's becoming. The lines are blurring. How do you see that you have a shared responsibility model? Where does this whole topic fit in? >>Well, I think lots of companies are really finding a lot of value in their data, right. Whereas, you know, perhaps years ago it was less. It was easy to hang on to it, to actually make it valuable to do metrics and analytics on it to do machine learning, perhaps on it. And so, by having, um, products such as the product, you know, they're now able to hang on to that data and make sure that they have it in perpetuity so that they can do what they need to do on it. So, yes, we're seeing, you know, companies that were traditionally storage cos thinking about security, security cos thinking about data, so yes, all of those lines are being blurred for sure. And I think that, you know, as far as the short security model we think of the you know, we think of our partners and ourselves, obviously as extensions. And we're really looking to have the best customer experience that we can >>can I think every company security company, Obviously you impact enterprise care a lot about security A W s. I don't know any company because I don't really care about security. That's that's not my swim land out of business. If you If you had that attitude now. So from from your standpoint, where does it fit inside of you know, you're you're thinking, How are you guys thinking about security and data protection? Back up and recovery? Is it all just coming together or they still kind of separate entities? >>No, you're absolutely right. It is coming together, and what we're seeing is we're having a lot more conversations with ISO's, um so the more the security offices of organizations and I think what's happening is that's where the budget is to. And so you're saying they're sort of the working together on the I T and also the Office of Security to um so we're having more conversations there, and we see that, as I mentioned before, the recovery strategy is a key element of our focus. And what we can do is part of the overarching strategy of an organization. >>So what? How should we think about the cloud? Is it another layer of protection? Um, is it a replacement for tape? Maybe not, but we need as much protection as possible. So how should we think about the cloud in the context of data protection? >>Well, the cloud, Yeah, absolutely. Um can provide an alternative to tape or, um disc, for example, of this year. We also added support for a mutability preserved for A W S. With so we are ensuring in the fact that you know you can be changed so that that's absolutely critical. >>So that's a a right once read only technology. That's a service that you tap. So your integrating zero was integrating with that capability. So that's another layer of protection. That's another layer of protection. And then, of course, you know there's there's gaps, is another part of the strategy. So let's talk strategy for a minute. What's the I know it's not one size fits all, but what are you seeing as best practice strategies for customers to protect themselves against traditional just human error? Cyber attacks? What's the what's the sort of prevailing approach? How should we think about that? >>Well, I mean, you're absolutely right. Those the, you know, the filed elections, the database corruptions, and so our solutions, that is, our continuous data protection. It absolutely is, um, the ability to be able to get that granular level of recovery, which you can do with backups. I'm not saying that backup isn't part of your overall strategy, but if you're actually trying to recover quickly and within seconds to whether it's an attack to whether it's a file deleted, a database corruption, you need that continuous data protection. And that's something that you need to us that we've been delivering since the day that um was formed. So >>that's your secret sauce is it is a very granular ability to dial down based on your r p o. That's requirements based on the application requirements, uh, and then bring in the cloud for things like mutability. Maybe gapping. Maybe Last resort is still the last resort. I don't know. Maybe >>there. So, um, you know, a w s to be a target for disaster recovery. So all back up. >>You talk about that? >>Yeah. So, with what we have enabled is first of all, if you want to, um, my great, your work clothes to a W s. And we're seeing an awful lot of that. We provide that capability. So the mobility aspect, if you are looking at instead of an on premises disaster recovery site, you can use a W S D R site. Um, And if you want to back up to a W s and use, um, cost efficient storage, we support that with cloud tearing and mutability. And as I say today, we're announcing cloud for a W s, which is once you've got your work clothes in a W s. We can protect them now in, um, in a W s itself. So the full spectrum. And then earlier this year, we announced for communities for US work clothes, So we're really trying to ensure that we can protect any A W s workload wherever it is. >>So I look around here pretty impressive given that we're in the second year of a pandemic here, pretty packed floor. But the ecosystem is just exploding. That's gonna make you feel good. Cos like choosing to partner with a W s leaning in writing to your cloud-native fooling. Maybe give us the update on how you see this partnership. >>Well, I mean, just to Caroline's earlier point, you can see how Xero is continuing to innovate, right? And that's really key. So, um, having a cloud-native solution and then also having a solution that works for us. We're seeing a lot of companies thinking about containers thinking about server lists. And so, you know, the best partnerships that we have are the ones in which they're innovating with us continuously. And I've known about since I started in 2014. So they've been around for a long time, and they're continuing, um, to do that. And they are working closely with us to do P O. C. D. S. And and to help our customers really get what they need, um, in the data protection space and continuing to innovate, which is >>your customers, they want that they need that your your deep into data protection. Yes. You're scale of cloud But you're not going to have the the capabilities of Stack. So that one plus one hopefully is greater than to How do you where can we find out more information about you know, the new solutions? What's the what's the call to >>action culture as well? A couple of things. We've, uh we just We just launched deserted for a W s hands-on lab. And what that does is allow in your own time in your own environment to be able to try with a W S as a target and back up. Um, so we've just launched that and that enables you to see how it works with a W S. We also have for communities, um, lab as well, so you can see how it works with a K s. Uh, coming soon, we're going to have to in cloud lab that you can actually see how to protect your workload in the cloud in a W s. So those are the really the best ways to be able to Well, for a call to action is try. The lab really is >>awesome. Guys, thanks so much for coming to the Cube. Very important topic and keep up the good work. >>Thank you. Thank you. Very well. So >>we're seeing the evolution of data protection rethinking data protection in 2020. No longer is it a Bolton cloud modernization with deep stacks. Fine granularity for your r p o. But also quick recovery protection from Ransomware. It's a whole new world, and we're here to cover it. My name is David. You're watching the Cube, the leader in high tech coverage. We'll be right back. Yeah, Yeah, yeah. Mm, yeah.

>>Mm. Welcome back to the cubes. Continuous coverage of A W s reinvent 2021 were running one of the industry's most important and largest hybrid tech events of the year with A W S and its ecosystem partners. And, of course, special thanks to a M D for supporting this year's editorial coverage at the event we got to live sets we had to remote sets one in Boston, one in Palo Alto. We've got more than 100 guests coming on the programme and we're looking >>deep into >>the next decade of cloud innovation. We're super excited to be joined by Ali Zafar, who is the senior director of platform strategy and operations at Dropbox Ali. Great to see you. Thanks for coming on. >>Awesome. It's a pleasure to be here with you, Dave. >>So Hey, what's your day job like at Dropbox? What's your role? >>Got it? Yeah. So I actually oversee the global supply chain at Dropbox. Also all of the capacity planning which entails both our budget and also capacity requirements and Dropbox. And then I also focus on the platform product management side which is basically building our build vs buy and our overall roadmap for our platform in the long run. >>Great. Thank you. So I mean, everybody knows Dropbox, But maybe you can talk a little bit about your business, your mission and how that's evolved. Over the past several years. >>Dropbox is a global collaboration platform, and our mission at Dropbox is to help design a more enlightened way of working. Dropbox has over 700 million registered users and over 550 billion pieces of content. So taking a step back, they've dropbox health. Let's use all of your content. Think of this as videos as music. Even your tax returns allows you to organise all of this content. And then you can share this content with anybody at any time. You can also take Dropbox to work. And actually, it makes you even more productive in the workplace integrating all of your tools seamlessly, also allowing you to collaborate with all of your teams internally and also externally. >>Yeah, so thank you. Uh, when Dropbox was founded, I mean, the cloud was really nascent, right? So it was early days, and so a lot has changed since you know, the mid last decade. And of course, with remote work and hybrid work that had to be a real tailwind to your business. But maybe you could explain your cloud and your hybrid cloud strategy. >>You're spot on Dave. So Dropbox has always been hybrid since its inception in 2000 and seven. And when I say hybrid, I mean, we have our own on prime infrastructure, and then we also leverage Public Cloud. Now, Public cloud still to these days remains absolutely critical for Dropbox to serve all of its customer needs. And when we talk about the decision between public or private, we think about three or four key things. One is the total cost of ownership. Look at the market. We also look at our customer requirements and the latest technology that's available in the market and then any international data storage requirements to make the decision of going towards public or private for that specific use case. >>So what if we could follow up on that? Like maybe you can talk about the key business, these conditions as a as a SAS storage provider? What are the real drivers in in your business framework? >>Got it at the end of the day, what really matters for us. There is to actually think about our customers and delight them And what better than to focus on performance, reliability and also security. Right. So we want to make sure that the infrastructure that we have today allows Dropbox to actually solve for the specific use case for our customers. What do they care about while also doing this in a very efficient management Manage, uh, way So to summarise that looking at performance, looking at liability, looking at scalability, looking at efficiency and then also compliance >>So that leads me to My next question is about the EC two instances that you use. I know you. You make heavy use of AMG compute. How >>did you >>come to that decision? Was that these factors was all performance. How did you migrate to really enable that capability? How complex was that? >>MD has has been a key strategic partners the partnership as well over 4 to 5 years right now and we've been leveraging them on our on prem infrastructure for compute. So we've always had aimed in our infrastructure. And when the time came where aws was also leveraging some of the MD instances, we wanted to see how we can expand the partnership with AMG and A W S and also experiment with these instances. So we looked at some of the tooling updates that were required. We also looked at specific instances which are either compute optimised and memory optimised instances. And then we actually build our footprint on M D. And what we saw is that the overall performance improvements and also cost improvements that we got for specific workloads. It was actually extremely, uh, overall awesome results for Dropbox and our customers, and we have been using them ever since. >>What kind of business impact did that make that make a difference to your business? That was noticeable >>on the business side, I think primarily it was more on the TCO side, which is where we got most of the benefits on the cost side. Um, and then also for some of our internal work clothes, we also saw benefit, uh, to our internal developers that are using some of those work clothes. >>Well, so you guys have kind of become the poster child for hybrid. A lot has been talked about about you all, but I wonder if you could help us understand what part of your infrastructure is going to be better served by public cloud versus kind of doing your own. I t on Prem. What are some of the value drivers that are that are making, you know, push workloads into the public cloud? Help us understand that better and squint through that >>got ready. I get asked that question a lot. So public cloud in general allows for faster go to market, Think about this as, like product launches teacher launches also international expansion. It allows us to scale and then also leveraging some of the existing technologies out there in the market for some of the common workloads. So just, you know, taking a step back and thinking about Dropbox. We keep on evaluating also the criteria and then also specific workloads on what makes sense on private or public load. And a W s had some instances, like as three rds and EC to that when we started looking at, we knew that some of our key services, like data platform, some parts of our, um, Melania and even paper platform would make more sense for us to actually leverage. Uh, some of these in public cloud for that. >>So what are the sort of characteristics of the workload that are sort of better suited to be in AWS? You know, what's the ideal workload profile? You know, we talk about ideal customer profile. What's the ideal workload profile for the for the AWS Cloud. >>Got it. So the way we think about it, at least we call it the rule of three at Dropbox. Um, and that means we look at scale. First, we look at technology and innovation. Um, and what I mean by that is, is there faster innovation in the public cloud? And is the workload common enough that there's already a lot of work going on in public Cloud? Then there's no reason for us to actually innovate faster than that. We probably can't. And if the scale is not large enough, right? So when we talk about our storage side like magic pocket, the scale is large enough. We're innovating. There makes sense, and it's better for the end customer, so we will probably go towards private cloud there. But then, when we talk about like international expansion, when we talk about, like, faster go to market or some of the innovation in the space. It really makes sense to use public Cloud because of all of the advancements that we've seen there. >>Yeah, so let me circle back to the sort of business benefits and impact of the sort of a MD based compute specifically. But you talked about TCO before. So there's certain things you mentioned on Prem you sometimes use You mean right. If the thing is hardened, you don't want to necessarily rip and replace it. But if you can accelerate, go to market and you spin up things in the cloud that makes sense. You mentioned customer requirements. So that's just kind of depends. And then the international expansion and scale. So it kind of comes down to those whatever. Four or five factors, right? Tco those other factors that I mentioned kind of the high level benefits, if you could, wouldn't mind summarising for us. Ali. >>Yeah, I think you're spot on there. So it's looking at the overall Decio, right? The cost of serving the overall cloud looking at like go to market in general, like can we leverage public cloud and go to market faster? Obviously, meeting that end customer requirements. We also looked at like international expansion, like any of the customer's data that is stored outside of the US is all on public load for Dropbox. Uh, no plans in the short term to do something different there, Um and then also just looking at, like I mentioned anything in the technology space that is ongoing, that we can leverage features side or the product side for our customers, like at Yale or, uh, VRML. We are going to leverage Public cloud there. >>So of course you know we've we've followed the progression of semiconductor technology for decades. This industry has marched to the cadence of performance improvements. What are the one of the futures hold from a technology roadmap standpoint, particularly as it relates to leveraging AMG EC Two instances, Ali >>got it. So drop boxes in a very unique position where we actually leverage AMG both on Prem and for public le leveraging some of the AWS EC two instances like like you mentioned and epic processors from MDR what we're using today, both on the hybrid infrastructure site and the performance and also the d. C o benefits are real and something that we are observing on a day to day basis. So we are gonna be leveraging that technology even in the future. Um, and the partnership with the MD continues to be very, very strong for Dropbox. >>Well, I really, really appreciate you coming on the cube as part of our coverage is great to have You love to have you back sometime. >>Awesome. Thank you. And also just last thing we wanted to also call out that we are also going to be experimenting with probably Milan that is coming out. Uh, room is the current process is from a m D. That we have been leveraging. And as Milan comes available, we do wanna continue to evaluate it and see how we can fit it in our infrastructure. >>Okay, So their their generations are city based, the all Italian city based. They were going to run out of cities soon. >>God, uh, again, the partnership with both A W s and an M. D is something that I'm very proud of. Execution. Thank you, Dave. >>Great to have you, Ali. And really appreciate you watching. Keep it right there for more action on the cube. Your leader in hybrid tech event coverage. Mhm.

>>Welcome to the Cubes Coverage of Splunk.com 2021. My name is Dave Atlanta and the Cube has been covering.com events since 2012 and I've personally hosted many of them. And since that time we've seen the evolution of Splunk as a company and also the maturation in the way customers analyzed, protect and secure their organizations, data and applications. But the forced march to digital over the past 19 months has brought more rapid changes to sec UP teams than we've ever seen before. The adversary is capable. They're motivated and they're deploying very sophisticated techniques that have pressured security pros like never before. And with me to talk about these challenges and how Splunk is helping customers respond as jane wang is the vice president of security products that Splunk jane. Great to have you on the cube. Thanks for coming on. >>Very nice to meet you. Thank you for having me. >>You're very welcome. So how d how can you think about or how do you think about the fact that the imperative to accelerate digital transformation has impacted security teams? How has it impacted sec ops teams in your view? >>Yeah. Well, just going back to our customers and what I've learned from all the customer conversations I have every every week many of our customers are under a massive digital transformation. They're moving to the cloud and the cloud opens up more attack surface, more attack work surface, there's more threats that come over cloud, new workspaces to attack services, new api is to manage secure and protect and our customers are really struggling to gain the visibility they need to really manage and secure across all that infrastructure. >>Yeah. And we've also seen the whole, obviously the work from home trend, the hybrid work movement, you know, people aren't set up for that. I mean, you remember people were ripping out literally ripping out desktops and bringing them home and you know, the home network had to be upgraded. So lots of changes there. And we've we've talked a lot in the cube jane about the fragmentation of tooling and the lack of qualified talent when we talked to see. So as you ask him, the number one problem, I can't get, I can't hire enough talent in the field of of cybersecurity. So I wonder if you can address how this has made it more difficult for security teams to maintain end to end visibility across their environments. What's the fundamental challenge there? >>Yeah, well you're really you're really nailing this. The fundamental challenges that many security products are not built to integrate seamlessly with one another. When I'm talking to customers, their frontline security operations teams often have 30 different consoles open on their monitor at one time and there really manual disjointed processes, the copying and pasting hash names and iP addresses from one consults the other. It slows them down. It really slows them down in protecting those threats. So because those products aren't assigned to integrate together and all that data from each of those security tools isn't brought into one place. It just exacerbates the challenge for security operations seems makes their job really, really hard to do. Which takes time. It takes time. It makes it harder to detect and respond to threats quickly and today more than ever we need to be able to detect and respond to threats quickly. >>Yeah, I do a weekly program called Breaking Analysis and once a quarter I look at the cyberspace and I use a chart to emphasize this complexity. It's it's a from a company called operative, I don't know if you've ever seen it but it's this eye chart, it's this taxonomy of the security landscape and it's mind blowing how much complexity there is. So how to Splunk help organization organizations address these challenges. >>Yeah, so I think bringing, we have one security operations platform cloud native cloud delivered. There are many parts of being able to streamline workflows for when you're first detect a threat or a potential threat right through to when teams close and immediate that threatened the changes in their environment to ensure they're protected. So the whole thing is helping security teams detects faster, investigate faster and respond faster to threat. There are four parts to that in our security operations, platform Splunk security cloud. The first one is advanced security analytics. So the nature of threats is evolving. They're becoming more sophisticated. We have very smart, well funded Attackers whose day job who spend all their time trying to break into organizations. So you need really advanced security analytics to detect those threats, then we need to automate security operations so that it's not so manual, so you don't have poor folks sitting in front of multiple consoles doing manual tasks to respond to those threats and make sure their organizations are protected. One key thing is that this year Splunk acquired true Star so that we can bring in d do rationalize multiple sources of threat intelligence and apply that threat intelligence both to our analytics and our operations so that you have broader insights from the security community outside Splunk and that intelligence can really help and speed both detection and response. And the last thing that's been true about Splunk since spunk became Splunk many many years ago is that we are committed to partners and we deeply integrate with many other security tools uh in a very seamless way. So whatever investments customers have made within their security operations center, we will integrate and bring together those tools in one workspace. So there's the big advantages I think you get when, when you run your security operations said transplant security cloud, >>that's a nice little description. And having followed Splint for so many years, it's sort of, it tracks the progression of your ascendancy. You know, you started you you we we used to have log analytics that were just impossible. You sort of made that much easier took that to advanced kind of use big data techniques even though Splunk really never used that term. But but you were like the leader and big data um in terms of being able to analyze um uh data to help remediate issues. The automation key is p pieces key the acquisitions. You've made a very interesting um you mentioned around de doop threat intelligence but also you've done some cool stuff in the cloud and we always used to say jane watch for the ecosystem. We early too early, you know, last decade we saw you as a really hot company. We said one of the keys to your growth is going to be the ecosystem. And you've you've clearly made some progress there. I wonder if you could tell us more About the announcements that you're making here at.com. >>Yeah. Well we're going back everything that we do on the security team, every line of code every engineer writes is all around helping detect, investigate and respond faster to really secure organizations. So if I look at those intern I start with faster time to detect what have we done. So bringing in the threat intelligence that I mentioned again, that's really gonna help to take new threats and to take them really, really quickly. You don't have to spend time going and looking manually at external sources of threat intelligence. It will be brought right in to enterprise security at your fingertips. So that that's pretty huge. We're bringing other more advanced content right into our stem enterprise security. So that will help detect threats that our research team sees as emerging again. This is going to just bring bring that intelligence right to customers where they work every day, um faster time to investigate. So this is this is really exciting uh back in november we reduced and we are really something called risk based alerting. That is an amazing new capability that we've iterated on ever since. And we have more iterations that we're announcing um tomorrow actually. And so risk based alerting pulls together what may have been single atomic alerts that can often be overwhelming to a sock brings those together into one overarching alert that helps you see the whole pattern of an attack, the whole series of things that happened over time. That might be an attack on your organization. One customer told us that that reduced the time it took for them to do an investigation from eight hours down to 10 minutes to really helping faster time to investigate. And then the next one is faster time to respond. So we have a new visual playbook editor for our sore security orchestration and response to which is in the cloud but also available on prayer. But that new visual playbook editor really reduces the need for custom code. Makes playbooks more modular, so it can help anyone in the security operations team respond to threats really, really quickly. So faster time to detect, investigate and respond those are, those are really cool for us. And then there's some exciting partnerships that I want to talk about just to really focus on reducing the burden of all those disparate tools on consoles and bringing them down and and integrating them together. So we'll have some announcements. There are new integrations that we're releasing with Mandiant Aziz scalar and detects. I'm personally very excited about a fireside chat that Kevin Mandia, the Ceo and president of Mandiant, we'll be having tomorrow with our Ceo Doug merit. So those are some of the things we're announcing. It's a big year for security. Very excited >>to tell you that's, that's key. I want to just kind of go through and follow up on some of the faster time to detect with the threat intelligence. That's so important because we read about how long it takes sometimes for for organizations to even find out that somebody has infiltrated their environment. This risk based learning, it sounds like and you're so right, it's like paper cuts having a bottoms up analysis. It's almost overwhelming. You don't have a sense as to really where the focus should be. So if you can have more of a top down, hey start here and sort of bucket ties things. It's gonna, it's gonna accelerate and then the faster response time. The thing that strikes me jane with your visual playbook editor is as you well know, the the way in which bad guys get in now they're very stealthy, you almost have to be stealthy in your response. So if you have to write custom code that's going to alert the bad guys that they're they're seeing now seeing code that they've never seen before, they must have detected us and then they escalate, you know, they get you in a harder, tighter headlock. Uh and I love the partnerships, you know, we, we followed the trend toward remote security. Cloud security, where's the scale is a big player, Amanda you mentioned. So that's that's great too. I mean it feels like the puzzle pieces are coming together. It's it's almost like a game of constant, you know, you're never there but you've got to stay vigilant. >>I really think so today. I mean it's been a great 12 months that's blank. We have done so much over the past year leading up to this.com. I'm very excited to talk to folks about it. I think one thing I didn't really mention that I kind of touched on earlier in the talk that we're having was around cloud security monitoring. So holistic cloud security monitoring. We've got some updates there as well with deeper integrations into G C P A W S Azure, one dr SharePoint box net G drive. Like customers are using many, many cloud services today and they don't have a holistic view across all those services I speak to see so every week that tell me they just really need one view. Not to go into each of those cloud service providers or cloud services, one at a time to look at the security posture, they need that all in a central location. So we normalize, we ingest and normalize data from each of those cloud services so you can see threats consistently across each of them. I think that's really, really something different that Splunk is doing um that other security offerings are not doing. >>I think that's a super important point and I do hear that a lot from CsoS where they say look we have so many different environments, so many different tools and they each have their own little framework so we have to go in and and investigate and then come back out and then our teams have to go into a new sort of view and come back out and and they just run out of time and they just don't again, lack of lack of skills to actually do this, can't hire half fast enough, can't train fast enough. So so that higher level view but still the ability to drill down and understand what those root causes. That's it's a it's a it's a top down bottoms up type of approach and and so as opposed to just throwing grains of sand at the second teams and then hoping, you know, they find the pearl, so jane, I'll give you the last word, Maybe some final thoughts. >>No, I just wanted to thank everyone for listening. I want to thank everyone for joining dot com 21. We're very excited to hear from you and speak with you. So thank you very much. >>Excellent. Great having you in the cube, keep it right there, everybody for more coverage of the cube. Splunk dot com 21. We'll be right back, >>Yeah.

>>Hello everyone Welcome to the cubes coverage of cubic on cloud native come here in person in L A 2021. I'm john ferrier, host of the Cuban Dave Nicholson host cloud host for the cube and of course former host of the cube steve minutemen. Now at red hat stew, we do our normal keynote reviews. We had to have you come back first while hazard and red hat >>john it's phenomenal. Great to see you nice to have Dave be on the program here too. It's been awesome. So yeah, a year and a day since I joined Red hat and uh, I do miss you guys always enjoyed doing the interviews in the cube. But you know, we're still in the community and still interacting lots, >>but we love you too. And Davis, your new replacement and covering the cloud angles. He's gonna bring little stew mo jokes of the interview but still, we've always done the wrap up has always been our favorite interviews to do an analysis of the keynote because let's face it, that's where all the action is. Of course we bring the commentary, but this year it's important because it's the first time we've had an event in two years too. So a lot of people, you know, aren't saying this on camera a lot, but they're kind of nervous. They're worried they're weirded out. We're back in person again. What do I feel? I haven't seen people, I've been working with people online. This is the top story. >>Yeah, john I thought they did a really good job in the keynote this morning. Normally, I mean this community in general is good with inclusion. Part of that inclusion is hey, what are you comfortable with if your remote? We still love you and it's okay. And if you're here in person, you might see there's wrist bands of green, yellow, red as in like, hey, you okay with a handshake. You want to do there or stay the f away from me because I'm not really that comfortable yet being here and it's whatever you're comfortable with. That's okay. >>I think the inclusion and the whole respect for the individual code of conduct, C N C. F and limits Foundation has been on the front end of all those trends. I love how they're taking it to a whole nother level. David, I want to get your take because now with multi cloud, we heard the same message over and over again that hey, open winds, okay. Open winds and still changing fast. What's your take? >>Open absolutely wins. It's uh, it's the present. It's the future. I know in some of the conversations we've had with folks looking back over the last seven years, a lot of things have changed. Um, whenever I think of open source anything, I go back to the foundations of Lennox and I remember a time when you had to reboot a Linux server to re scan a scuzzy bus to add a new storage device and we all sort of put our penguin hats on and kind of ignored that for a while. And uh, and, and as things are developed, we keep coming into these new situations. Multi cluster management was a big, big point of conversation in the keynote today. It's fascinating when you start thinking about something that was once sort of a back room science experiment. Absolutely. It's the center of the enterprise now from a software >>from an open tour standpoint security has been one of those front and center things. One of the day, zero events that got a lot of buzz coming at the beginning of the week was secure supply chain. So with the Solar Wind act going in there, you know, we remember cloud, wait, can I trust it with the security? Open source right now. Open source and security go together. Open source and the security in the cloud all go together. So you know that that wave of open source, obviously one of the things that brought me to red hat, I'd had a couple of decades, you know, working within the enterprise and open source and that that adoption curve which went through a few bumps in the road over time and it took time. But today, I mean open sources have given this show in this ecosystem are such proof >>points of a couple things. I noticed one, I want to do a shout out for the folks who put a nice tribute for dan Kaminsky who has passed away and we miss him. We saw on the Cube 2019, I believe he's on the Cube that year with Adam on big influence, but the inclusiveness do and the community is changing. I think security has changed a lot and I want to get your guys take on this. Security has forced a lot of things happen faster data, open data. Okay. And kubernetes to get hardened faster stew. I know your team's working on it. We know what Azure and amazon is working on it. What do you guys think about how security's been forcing the advances in kubernetes and making that stable? >>Yeah. So john security, you know, is job one, it is everyone's responsibility. We talk about it from a container and kubernetes standpoint. We think we have a relatively good handle on what's happening in the kubernetes space red hat, we made an acquisition earlier this year of stack rocks, which was one of the leading kubernetes native security pieces. But you know, john we know security isn't just a moat anymore in a wall that you put up every single piece. You need to think about it. Um, I've got a person from the stack rocks acquisition actually on my team now and have told him like hey, you need to cross train all of us. We need to understand this more from a marketing standpoint, we need to talk about it from a developer standpoint. We need to have consideration of it. It's no longer, hey, it works okay on my machine. Come on, It needs to go to production. We all know this shift left is something we've been talking about for many years. So yes, security, security, security, we cannot overemphasize how important is um, you know, when it comes to cooper, I think, you know, were relatively mature, we're crossing the chasm, the adoption numbers are there, so it's not an impediment anymore. >>It's totally next level. I don't agree with this too. David, get your thoughts on this whole adoption um, roadmap that put it together, one of the working groups that we interviewed has got that kind of navigate, kinda like trailheads for salesforce, but that speaks to the adoption by mainstream enterprises, not the hard core, >>you know, >>us devops guys, but like it goes into mainstream main main street enterprise had I. T. Department and security groups there, like we got a program faster. How do you see the cloud guys in this ecosystem competing and making that go faster. >>So it's been interesting over the last decade or more often, technology has been ahead of people's comfort level with that technology for obvious reasons, it's not just something went wrong, it's something went wrong. I lost my job. Really, really bad things happened. So we tend to be conservative. Rightfully so in the sometimes there are these seminal moments where a shift happens go back sort of analogous go back to a time when people's main concern with VM ware was how can I get support from Microsoft and all of a sudden it went from that within weeks to how can I deploy this in my enterprise very, very quickly. And I'm fascinated by this concept of locking down the supply chain of code, uh sort of analogous to https, secure, http. It's the idea of making sure that these blocks of code are validated and secure as they get implemented. You mentioned, you mentioned things like cluster and pad's security and infrastructure security. >>Well, David, you brought up a really good point. So get off is the instance creation of that. How can I have my infrastructure as code? How can I make sure that I don't have drift? It's because I could just, it'll live and get hub and therefore it's version controlled. If I try to do something, it will validate that it's there and keep me on version because we know john we talked about it for years on the cube, we've gone beyond human scale if I don't build automation into it, if I don't have the guard rails in place because humans will mess things up so we need to make sure that we have the processes and the automation in place and kubernetes was built for that automation at its core, putting in, we've seen get up the Argosy, D was only went graduated, you know, the one dato was supported as coupon europe. Earlier this year, we already had a number of our customers deploying it using it. Talking publicly >>about it too. I want to get the kid apps angle and that's a good call out there and, and mainly because when we were on the cute, when you work, you post with with us, we were always cheerleading for Cuban. It we love because we've been here every single coupon. We were one saying this is gonna be big trust us and it is, it happens to so, but now we've been kind of, we don't have to sell it anymore. We don't, I mean not that we're selling it, but like we don't have to be a proponent of something we knew was going to happen, it happened. You're now work for a vendor red hat you talk to customers. What is that next level conversation look like now that they know it's real, they have to do it. How is the tops and then modern applications development, changing. What are your observations? Can you share with us from a redhead perspective as someone who's talking to customers, you know, what does real look like? >>Yeah. So get off is a great example of that. So, you know, certain of our government agencies that we work with, you know, obviously very secured about, you know, we want zero trust who do we put in charge of things. So if they can have, you know that that source of truth and know that that is maintained and lockdown and not await some admin is gonna mess something up on us either maliciously or oops, by accident or anything in between. That's why they were pushing that adoption of that kind of technology. So absolutely they, for the most part john they don't want to have to think about the infrastructure piece anymore. What if developers want the old past days was I want to be able to, you know, write once deploy anywhere, live anywhere, containers helps that a little bit. We even have in the container space. Now you can, you can use a service deployment model with Okay. Natives, the big open source project that, you know, VM ware ourselves are working on google's involved in it. So, you know, having us be able to focus on the business and not, you know, running the plumbing anymore. >>That's exactly, that's exactly, that's what we're so psyched for. Okay guys, let's wrap this up and and review the keynote day will start with you. What do you think of the keynote? What were the highlights? What do you take away from the taste keynote? >>So you touched on a couple of things, uh inclusion from all sorts of different angles. Really impressive. This sort of easing back into the world of being face to face. I think they're doing a fantastic job at that. The thing that struck me was something I mentioned earlier. Um moving into multi cluster management in a way that really speaks to enterprise deployments and the complexity of enterprise deployments moving forward? It's not just, it's not just, I'm a developer, I'm using resources in the cloud. I'm doing things this way, the rest of the enterprises doing it a legacy way. It's really an acknowledgement that these things are coming together increasingly. That's what really struck me >>to do. What's your takeaway from the end? >>So there's been a discussion in the industry, you know, what do the next million cloud customers look like we've crossed the chasm on kubernetes. One of the things they announced the keynote is they have a new associate level certification because I tell you before the keynote, I stopped by the breakfast area, saturday table, talk to a couple people. One guy was like, hey, I'm been on amazon for a bunch of years, but I'm a kubernetes newbie, I'm here to learn about that. It's not the same person that five years ago was like, I'm gonna grab all these projects and pull them down from getting, build my stack and you know, have a platform team to manage it from a red hat standpoint, we're delivering our biggest growth areas in cloud services where hey, I've got an SRE team, they can manage all that because can you do it? Sure you got people maybe you'll hire him, but wouldn't you rather have them work on, you know, that security initiative or that new application or some of these pieces, you know, what can you shift to your vendor? What can you offload from your team because we know the only constant is that things are gonna there's gonna be gonna be new pieces and I don't want to have to look at, oh there's another 20 new projects and how does that fit? Can I have a partner or consultant in sc that can help me integrate that into my environment when it makes sense for me because otherwise, oh my God, cloud, So much innovation. How do I grasp what I want? >>Great stuff guys, I would just say my summary is that okay? I'm excited this community has broken through the pandemic and survived and thrived people were working together during the pandemic. It's like a V. I. P. Event here. So that my keynote epiphany was this is like the who's who some big players are here. I saw Bill Vaz from amazon on the on the ground floor on monday night, He's number two at a W. S. I saw some top Vcs here. Microsoft IBM red hat the whole way tracks back. Whole track is back and it's a hybrid event. So I think we're here for the long haul with hybrid events where you can see a lot more in person, V. I. P. Like vibe people are doing deals. It feels alive too and it's all open. So it's all cool. And again, the team at C. N. C. F. They do an exceptional job of inclusion and making people feel safe and cool. So, great job. Thanks for coming on. I appreciate it. Good stuff. Okay. The keynote review from the cube Stupid Man shot for Dave Nicholson. Thanks for watching >>mm mm mm.

>>Welcome back to the cubes coverage here in Washington D. C. For a W. S. Public sector summit. I'm john fraser host of the queues and in person event but of course we have remote guests. It's a hybrid event as well. Amazon is streaming amazon web services, streaming all the teams, some of the key notes of course all the cube interviews are free and streaming out there as well on the all the cube channels and all the social coordinates. Our next guest is Melissa Pavlik President and Ceo POV con joining me here to talk about predictive maintenance, bringing that to life for the U. S. Air Force melissa. Thanks for coming in remotely on our virtual cube here at the physical event. >>Excellent, thank you. Good morning >>Show. People have been been um face to face for the first time since 2019. A lot of people remote calling in checking things out kind of an interesting time, right? We're living in so uh what's your, what's your take on all this? >>Sure. I mean it's a new way of doing business, right? Um I will say, I guess for us as a company we always have been remote so it's not too much of a change but it is definitely challenging, especially trying to engage with such a large user community such as the United States Air Force who isn't always used to working as remotely. So it's definitely a unique challenge for sure. >>Well let's get into, I love this topic. You had a real success story. There is a case study with the U. S. Air Force, what's the relationship take us through what you guys are doing together? >>Sure. Absolutely. So we started working with the Air Force now about five years ago on this subject and predictive maintenance. Sometimes you might hear me catch myself and say CBM plus condition based maintenance. They're synonymous. They mean the exact same thing basically. But about five years ago the Air Force was contemplating how do we get into a space of getting ahead of unscheduled maintenance events? Um if the military they're big push always his readiness how do we improve readiness? So to do that it was a big ask of do we have the data to get ahead of failures? So we started on this journey about five years ago as I said and frankly we started under the radar we weren't sure if it was going to work. So we started with two platforms. And of course when I think a lot of people here predictive maintenance, they immediately think of sensor data and sensors are wonderful data but unfortunately especially in an entity such as the Air Force not all assets are censored. So it also opened up a whole other avenue of how do we use the data that they have today to be able to generate and get ahead of failures. So it did start a really great partnership working not only with the individual, I'll say Air Force entities that Air Force Lifecycle Management Center but we also worked across all the major commands, the individual units, supply control, logistics and everyone else. So it's been a really great team effort to bring together all of those but typically would be rather segregated operations together. >>Yeah, they're getting a lot of props lately on a lot of their projects across the board and this one particular, how did you guys specifically help them modernize and with their and get this particular maintenance thing off the ground? >>Absolutely. I think quite simply it was what really we put their existing data to work. We really wanted to get in there and think about they already had a ton of data. There wasn't a need to generate more. We're talking about petabytes of information. So how do we use that and put it into a focus of getting ahead of failure? We said we established basically three key performance parameters right from the beginning it was, we knew we wanted to increase availability which was going to directly improve readiness. We needed to make sure we were reducing mission aborts and we wanted to get ahead of any kind of maintenance costs. So for us it was really how do we leverage and embrace machine learning and ai paired with just big data analytics and how do we take frankly what is more of a World War Two era architecture and turn it into something that is in the information age. So our modernization really started with how do we take their existing data and turn it into something that is useful and then simultaneously how do we educate the workforce and helping them understand what truly machine learning and AI offer because I think sometimes there's everyone has their own opinions of what that means, but when you put it into action and you need to make sure that it's something that they can take action on, right, it's not just pushing a dot moving numbers around, it's really thinking about and considering how their operations are done and then infusing that with the data on the back end, >>it's awesome. You know the old workflows in the cloud, this is legit, I mean physical assets, all kinds of things and his legacy is also but you want the modernization, I was gonna ask you about the machine learning and ai component, you brought that up. What specifically are you leveraging their from the ai side of the machine learning side? >>Absolutely for us, most and foremost we're talking about responsible a i in this case because unfortunately a lot of the data in the Air Force is human entry, so it's manual, which basically means it's open and rife for a lot of error into that data. So we're really focused heavily on the data integrity, we're really focused on utilizing different types of machine learning because I think on the surface the general opinion is there's a lot of data here. So it would open itself naturally into a lot of potential machine learning techniques, but the reality situation is this data is not human understandable unless you are a prior maintainer, frankly, it's a lot of codes, there's not a whole lot of common taxonomy. So what we've done is we've looked at those supervised and unsupervised models, we've taken a whole different approach to infusing it with truly, what I would say arguably is the most important key element, domain expertise. You know, someone who actually understands what this data means. So that way we can in in End up with actionable output something that the air force can actually put into use, see the results coming out of it. And thus far it's been great. Air mobility command has come back and said we've been able to reduce their my caps, which are parts waiting for maintenance by 18%. That's huge in this space. >>Yeah, it's interesting about unsupervised and supervised machine learning. That's a big distinct because you mentioned there's a lot of human error going on. That's a big part. Can you explain a little bit more because that was that to solve the human error part or was it the mix and match because the different data sets, but why the why both machine learning modes. >>So really it was to address both items frankly. When we started down this path, we weren't sure we were going to find right, We went in with some hypotheses and some of those ended up being true and others were not. So it was a way for us to quickly adjust as we needed to again put the data into actionable use and make sure we were responsibly doing that. So for us a lot of it, because it's human understanding and human error that goes into this natural language processing is a really big area in this space. So for us, adjusting between and trying different techniques is really where we were able to discover and find out what was going to be the most effective and useful in this particular space as well as cost effective. Because for us there's also this resistance, you have to have resist the urge to want to monitor everything. In this case we're talking about really focusing on those top drivers and depending on the type of data that we had, depending on the users that we knew were going to get involved with it as well as I would say, the historical information, it really would help us dictate on supervised versus supervised and going the unsupervised route. In some cases there's just still not ready for that because the data is just so manual. Once we get to a point where there is more automation and more automated data collection, unsupervised will definitely no doubt become more valuable right now though, in order to get those actionable. That supervised modeling was really what we found to be the most valuable >>and that makes total sense. You've got a lot of head room to grow into with Unsupervised, which is actually harder as you as you know, everyone, everyone everyone knows that. But I mean that's really the reality. Congratulations. I gotta ask you on the AWS side what part do they play in all this? Obviously the cloud um their relationship with the Air Force as well, what's their what's their role in this particular maintenance solution? >>Sure, absolutely. And I'll just say, I mean we're really proud to be a partner network with them and so when we started this there was no cloud, so today a lot of opportunity or things we hear about in the Air Force where like cloud one platform one, those weren't in existence, you know, five years ago or so. So for us when we started down this path and we had to identify very quickly a format and a host location that would allow us not only handle large amounts of data but do all of the deep analysis we needed to AWS GovCloud is where that came in. Plus it also is awesome that they were already approved at I. L. Five to be able to host that we in collaboration with them host a nist 801 +71 environment. And so it's really allowed us to to grow and deliver this this impact out over 6000 users today on the Air Force side. So for us with a W. S. Has been a great partnership. They obviously have some really great native services that are inside their cloud as well as the pairing and easy collaboration among not only licensed products but also all that free and open source that's out there because again, arguably that's the best community to pull from because they're constantly evolving and working in the space. But a W has been a really great partner for us and of course we have some of our very favorite services I'm happy to talk about, but they've been really great to work with >>what's the top services. >>So for us, a lot of top services are like ec two's work spaces, of course S three and Glacier um are right up there, but you really enjoy working across glue Athena were really big on, we find a commercial service we're looking for that's not yet available in Govcloud. And we pull in our AWS partners and ask, hey, you know when it's going to get into the gulf cloud space and they move pretty quickly to get those in there. So recent months are definitely a theme in blue. Well, >>congratulations, great solution, I love this application because it highlights the power of the cloud, What's the future in store for the U. S. Air Force when it comes to predictive maintenance. >>Sure. I mean, I think at this point they are just going to continue adding additional top driver analyses you through our work for the past couple years. We've identified a lot of operational and functional opportunities for them. So there's gonna be some definitely foundational changing coming along, some enabling new technologies to get that data integrity more automated as well so that there isn't such a heavy lift on the downstream, we're talking about data cleansing, but I think as far as predictive maintenance goes, we're definitely going to see more and more improvements across the readiness level, getting rid of and eliminating that unscheduled event that drives a lot of the readiness concerns that are out there. And we're also hoping to see a lot more improvement and I'd say enhancement across the supply chain because we know that's also an area that really they could get ahead on your part of our other work as we developed a five year long range supply forecast and it's really been opening some eyes to see how they can better plan, not only on the maintenance side but also supporting maintenance from a logistics and supply, >>great stuff melissa. Great to have you on President Ceo Path Con, you're also the business owner. Um how's things going with the business? The pandemic looks like I'm gonna come out of it stronger. Got the tailwind with cloud technology. The modernization boom is here in, in Govcloud, 10 years celebrating Govcloud birthday here at this event. How's business house? How are you doing >>good. Everything has actually been, we were, I guess fortunate, as I mentioned the very beginning, we were remote companies. So fortunately for us the pandemic did not have that much of an operational hiccup and being that a lot of our clients are in the federal space, we were able to continue working and amazingly we actually grew during the pandemic. We added quite a bit of a personnel to the team and so we're looking forward to doing some more predictive maintenance across, not only explaining the Air Force but the other services as well. >>You know, the people who were Agile had some cloud action going on, we're productive and they came out stronger melissa. Great to have you on the cube. Thank you for coming in remotely and joining our face to face event from the interwebs. Thank you so much for coming on cuba >>All right, thank you, john have a great rest of your day. >>Okay. I'm john for here at the cube with a W. S. Public sector summit in person and remote bringing guest on. We've got the new capability of bringing remotes in. We do in person. I'll see you face to face hear the cube and it's like to be here at the public sector summit. Thanks for watching. Mhm. Mhm >>robert, Herjavec

>>Hi everyone. Welcome to the cubes coverage of eight of his public sector summit live in Washington D. C, where it's a face to face real event. I'm johN for a year host but virtual events. Hybrid events were hybrid event as well. We've got a great remote interview. Got a guest here in person, Jon Stankovic, president of cloud solutions. Smartronix and Britain was the VP of eight of his managed services, also known as A M. S with amazon web services, jOHN and jOHN and three johns here. Welcome to the cube remote >>in person. >>Hybrid. >>Thanks. Thank you. Great to be on the cube longtime viewer and I really appreciate what you >>do for fun to be here remotely but I feel like it right there. >>Yeah, I love the hybrid if it's only gonna get better next time will be in the metaverse soon. But uh, jOHn on the line there, I want to ask you with AWS managed services, take us through what you guys are doing with Smart Trust because this is an interesting service you guys are working together. How's that relates at the table for us. >>Yeah, well, you know, we're really excited about this announcement, We've been working with Smartronix since we launched A. M S 4.5 years ago. So we've been able to build up working with them, you know, a huge library of automation capabilities and this really just formalised as that in an offer for our joint customers where we can bring the expertise from AWS and Smartronix and offer a full solution that's highly integrated to help help our customers jointly accelerate their cloud adoption as well as their operating model transformation as they start to move to a more devops motion and they need help. We're there together to provide our expertise and make that simple for them. >>Well I appreciate the call. You john b john s over here. Js john Stankevich. Um tell me about Smart trust because you heard what's going on with devoPS to point a whole revolutions going on in devops, you're starting to see a highly accelerated modern application development environment which means that the software developers are setting the pace there, the pace car of the innovation, right? And so other teams like security or I. T. Become blockers. Blockers a drag and anchor. So the shift left on security for instance is causing a lot of problems on the security team. So all this is going on like right now so still the speed is the game. What's your take? >>Sure so absolutely. I think that's where this partnership really really excels. You know, we want customers to focus on their mission, you know, national security, health care outcomes. Um we want them to kind of take the rest off their plate. So when you say some of the quote unquote blockers around security uh Smartronix has invested heavily in a federally authorized platform that sits on top of what a WS has done from a Fed ramp and so right off the bat speed agility. We don't want our customers spending time replicating things that we've done at scale and leveraging what AWS has and so by kind of utilizing this, this joint offer all of a sudden a big part of that compliance is taken care of. Uh, and then things like devoPS, things like SRE models that you hear a lot about, we fold all that into this uh, combined service offering. >>I know a little about what you guys are doing. You mentioned SRE is very cool, but let's take a minute to explain what you guys are doing because you guys are on the cutting edge of solving a lot of problems from infrastructure fools around the deVOPS stack. What are you guys doing in the cloud services? >>Sure. So I think jOHN hit a little bit on it. But you know, we look at AMS as best in breed at scale managing core parts of the U. S. Infrastructure. What Smartronix does is many times customers have some unique requirements and we take that core kind of powered by aims and we try and fill in those kind of complementary skill sets and complementary requirements. And so something like the devops, which is basically making sure that those people developing that software, they have also the ability to manage it and on an ongoing basis. Kind of run it. We develop all the frameworks and that's part of this offering to enable that. >>What's the solution jOHN B because I think you guys don't, this is people have challenges. I want to understand those challenges. And then when they go to the external managed service, what's involved, you walk us through that? Because I think that's important. >>Yeah, sure. You know, it turns out jOHN nailed this one. That moving to the cloud can be, can be a big transformation for many, many enterprises and government teams. Right. They worked for many years and have an ecosystem in their traditional data center. But when they move to the cloud, there's a lot of moving pieces and so what we like to focus on is helping them with the undifferentiated aspects of safely and automating cloud operations. So working with, with Smartronix allows us to take what we're doing across the infrastructure services, around security, around automation, around patching instance management, container management, all of those uh, undifferentiated, heavy lifting passed by now with Smartronix and expertise across the application layer across customers, unique environments across federal and moderate the various government standards and compliance is, and we think we're able to get, take a customer um, from kind of really early stage cloud experience and rapidly deploy configure and get them into a very stable scalable posture operationally on the cloud so that they can start to invest in their people, their skills and their differentiated application on the cloud that really drive the differentiation in their business and not have to worry about best practice configurations and operational run books and, and and automation is and and and the latest dep sec ops capabilities that will pick up for them while they're training and getting, they're getting their emotions in place, >>jOHn is on the Smartronix side. Talk about the difference between scale okay. Which is a big issue with cloud these customers want to have with AMS but then you also have some scale, maybe some scale to but highly compliant environments, regulated industries, for instance, this is the hot areas because scale is unwieldy, but if you don't want get rain it in, it can be chaotic. Right? So also regulations and compliance is a huge issue. >>Yeah. What what we found is um, at times customers look at it and they just get frustrated because it can be kind of intimidating and we as a combined team really have spent a lot of time we have accelerators to walk customers through that process and a really flexible model. If they feel that they have a lot of domain expertise in it, then we'll just kind of be almost a supporter other customers look at it and say, you know, we'd like you to take the entire patch of that compliance and so highly regulated environments. Both commercial D. O. D. National Security, um federal civilian agencies, state and local, they're all looking to this and saying we really want someone that's been through things like the U. S. Audited managed service provider, things like they're managed security service provider, things like fed ramp or D. O. D. Ill four and five. And I think to be honest Smartronix has just invested heavily in that with the goal of reducing all that complexity and it's it's really been taken off and we really appreciate the partnership specifically with jOHn and uh the A. W. S. A. M. S. Team. >>All right so you guys were going together, what's the ultimate benefit to the customer? >>I can I'll give my thing right off the bat all this innovation coming out of A. W. S. Um It's fantastic but only if you have the ability to take advantage of it. And so thousands of new services being rolled out. We really want customers to be able to take advantage of that and let at times us do what we do best and let them focus on their mission. And I think that's what really AWS is all about and we just feel very fortunate to be an enabler of that >>john be talking about talking about the staffing issues too because one of the problems that we have been reporting and this has come up at every reinvest on the max. Peterson about this as well. He's promised last year was gonna train 29 million people. See how that comes out of reinvent when the report card comes back. I was kinda busting his chops a little bit there but he had a smile on his face I think is gonna hit the numbers a lot of times, Maybe people don't have an SRE they don't have a devout person or they have some staff that they're in transition or transforming this is a huge factor. What's your take on this, >>you know, that that is so important, you know, as john mentioned, it's all about helping the customers focused and and their their cloud talent is scarce and it's a scarce resource and you you want to make sure that your cloud talent is working on the cool stuff or they're going to leave and and as you train and skill, these folks, they want to focus on what really impacts the business, what's really differentiating doing, you know, doing the cloud and the necessities on operations and operational tasks and sec ops and things like that, sometimes, that's not the sexiest part of the work that the customer really wants to focus their team on. So again, I think together we're able to help drive high levels of automation and really do that day in and day out work that is not necessarily the differentiator of their business and that's going to attract and keep the best and brightest minds in these in these customers um which allows us to help them with the undifferentiated aspects of of the heavy lifting. >>Not only is availability of people, it's keeping the people, I love that great call out there, Okay, where does this go? Where's the relationship. So you guys are partnering, you have the M. S. Is going on? Strong managed services not gonna go away mormon people were using managed services. It's part of the ecosystem within the ecosystem. What's next in the relationship? >>Well, I think, you know, I'll speak first, john, I'm sure you've got some thoughts to, but you know, we've got so many things on our plate around predictive operations and the predictive capabilities that we're excited about tackling together. Obviously there's all sorts of unique applications that require even deeper capabilities and working with Smartronix to help us, you know, provide even greater insight into the application layer. So I kind of see us expanding um both horizontally as well as well as vertically and horizontally. We've got customers looking at the edge with the outpost solutions and we can snap into those capabilities as well. So there's a tremendous amount of kind of, I'd say vertical and horizontal opportunity that we can continue to expand it together, >>john your reaction, That's >>pretty right on Absolutely. I think john Berger really hit it and I think really machine learning, you know, that's a big area of focus, if you look at all this data is being collected, predictive modeling and so we have this kind of transition from a model where people were basically watching screens reacting and what the AWS MSP offer and what you know, AmS offers is really predicting, so you you're not doing that, you're not reacting, you're proactively ahead of things. And that's the honest truth is AWS is such a well run service. It just doesn't break, you know, it doesn't break like what you see in the traditional kind of legacy infrastructure. And so at times we're just continuing to climb that stack. As, as john mentioned, >>it's really interesting as you guys are, as you're talking, I'm thinking myself just go back a couple of years ago, eight years ago or so. DevoPS is a bad word. Dev's dominate up. So I was through them now, operational leverage is a huge part of this ai operations, um, the entire I. T service management being disrupted heavily by cloud operations that also facilitate rapid development models. Right? So, again, this is like under reported, but it's a really nuanced point hardened operations for security and not holding back the developers is the cloud scale. What's your guys reaction to that? >>Yeah, I completely agree. I think, you know, the automation piece of things and I think customers are still going through transitions. You know, traditionally managed services means a big staff and it's like I said, sitting there watching screens and you flip that model where you have developers actually deploying code and infrastructure to support it. It's, you know, it's very transitional and very transformative and I think that's where an offering, like what we've really partnered on really, really helps because at times it can be overwhelming for customers and we just want to simplify that. And as I've said, let them focus on their mission. >>Amen one last question before we break, because I was talking to another partner, a big part of AWS. Um, and we're talking about SAS versus solutions and sometimes if you're too Sassy, you're not really building a custom solution, but you can have the best of both worlds. A little professional services, maybe some headroom on the stack, if you will your building solutions. So the next question is, as you guys put this cutting edge innovative innovative solution together, how are your customers consuming it? Like what's the consumption? I'm assuming there must be happy because a lot of heavy lifting being taken away, they don't have to deal with house the contract process. >>Well, you know, I think, you know, we have the opportunity, we support customers and kind of all modes of their application stack. So, you know, a full stacks solution. You know, even a legacy architecture moving to the cloud requires a high degree of automation to support it. And then as those applications become modernized over time, they become much more cloud native at some point, they might even become a full stack Starzz offer. So many of our customers actually run their SAAS platform leveraging our capability as well. So, you know, I think it gives the customer a lot of optionality uh, and future kind of growth as they modernize their application stack. >>Yeah, john your reaction. Absolutely. >>I think one of the greatest benefits is it's freeing up funds to do mission work. And so instead of spending time procuring hardware and managing it and leasing data center space, they literally have more funding. And so we've seen customers literally transform their business because this piece of it's done more efficiently and they have really excess and really additional funding to do their mission. >>We love the business model innovation, faster um, higher quality, easy and inexpensive. That's the flywheel gentlemen, Thank you for coming on and get the three. John john thank you. Vice President Cloud Solutions. That Smartronix, thank you for coming on. John Barrington BP of amazon websites managed. There is a also known as AWS and A M. S. A W. S got upside down. W. M. Looks the same. Thank you guys for coming. I appreciate it. Thank you. We appreciate great great Cube covers here. eight of us summit we're live on the ground and were remote. It's a hybrid event. I'm John for your host. Thanks for watching. Mhm

>>it's mhm Okay, we're here in the cube unpacking the HPD Green Lake announcements, Daniel neumann series Principal analyst and founder of your um research Damn. You're good to see you again, >>Dave always going to jump jump on with you. It's good to have a minute sit down. So >>what's your favorite announcement from from Green Lake? What do you, what do you make of what they announced today? >>Well, I love the opportunity for the company to position itself up against a growth monster like snowflake. I mean looking at the ability to handle the breath of the data at scale and offer a data service that can compete in that space. That's exactly the kind of narrative that I think the markets, the outside world is going to want to hear from HP is how you're not just competing with your traditional, the doubles, the Ciscos, the IBM, you're going after the, the mega growth cloud players and data services. And for me that's really attractive because I've been really on top of hb saying, hey, you're doing a lot of the right things, but people have to feel and see the growth. >>To me this is a major move toward the tam expansion strategy. It's kind of the job of every Ceo right, is to expand the tam. And I'm interested to see how HP e plays this and communicates this because, you know, traditionally it's a hardware company, uh moving into data management Data services. That's an enormous market. We'll talk about how important data is but the data management is just huge. And to do it in a cloud like fashion, how do you see that as potentially expanding the total available market for HP? >>Well, first, let's just almost walking back a second, Dave HP is a cloud player. Okay. And that's the story that it is trying to get out there. It is not a hardware player that's tinkering in software. Hp has done software, this isn't its first go. But if you want to be a cloud player, you look at the big hyper scale as you look at the AWS, as you look at the google, you look at as the google built, not just on hardware, it's built that big C and I've had this conversation before, all the things that make up the cloud, it's the hardware, it's the software, it's the services, the platform, you got to put all these things together. And if HP wants to be a public cloud experience, taking advantage of where we're moving with hybrid and offering it private, it has to have that same subset of services. Look at the investment, whether it's been a W S or google or Azure in data services, HP has to be in this space. So, seeing this come to fruition, in my opinion, is directionally the right path, getting it to be well received, winning the right customers and showing the growth from these investments is going to be the next important phase. >>Do you see that as a service model as being more margin friendly for HP and and if so why? Well, I think >>universally we found there's two major improvements that moving to the as a service. One is, it does over time create expanded operational margin. It's just economies of scale. You can utilize every resource more efficiently. Of course there are Capex expenses, You've seen the amount that hyper skeletons have had to spend to expand their their footprints globally. So there is some Capex upfront but that also on the back end creates the depreciation and different bottom line profit creators. At the same time though, as a service is huge for the multiples and evaluation, which by the way is one of the things that has been a real in focus point for H. P. E. Is how does it up that that number, You know, you look at the snowflakes, not even profitable but getting huge. You know, um, you know, huge multiples on revenue. And then you see even the other hyper scale is all getting bigger plays on revenue and on E. P. S. Most of it has to do with the fact that recurring revenue is beloved by investors, but it's also really sticky and creates a ton of stability within the company for the culture of the business to say, hey, we have customers, they're going to stay with us. They're not going anywhere. They're subscribed to our services. They're buying into what we're doing and by the way, net revenue expansion as you get them sticky, you layer in new services. We've seen how this has worked across the board with public cloud, with software with SAS, can HP do it as well? And of course it's been something they're doing, but it's something we need to watch really closely and I think it's an opportunity that the company needs to lean into it. And I think they will, >>you mentioned snowflake a couple times, there's a there's a, there's a discussion in the industry, it was sort of prompted by martin casado and sarah wang about repatriation and particularly as it relates to software, saas companies uh that the the the cloud bill is so high at some point, they're giving away margin, so they're going to have to come back on prem, I'm not sure that to date that has applied to the general audience of customer, although there's a lot of debate as well between the expensive cloud, obviously, you know, egress charges. So it's hard sometimes to squint through that when you think about HP E bringing Green Lake to market at scale bringing repeatable processes, driving automation, etcetera. How do you think that that cloud repatriation argument, which frankly, I haven't seen a huge cloud repatriation in in the macro, but how do you think that will play out over time, Do you feel like the on prem play can be as cost effective or more cost effective or maybe you feel like it is already today? >>Well, I also listen to the injuries and Horowitz uh, repatriation narrative as well. I think there are economies of scale with cloud that companies have to look at closely. But I also think that has a lot to do with why hybrid has been sort of the story of the day. That's why hyper sailors are going on prem or, and that's why I'm primes are moving to the cloud is because it's always going to be some, you know, some group of different placements of workloads to ultimately get to that optimized result. And so, you know, when you look at, you know, sort of what you asked in my opinion, you know, ultimately it's all about the efficiency of your organization trying to accomplish what your business is. And will there be some repatriation of workloads possibly. But there will be a very important hybrid mix. And I think we're gonna continue to see that trend and I think that's exactly where everyone's going in. Hp is going as well. >>All right, then we've got to leave it there. Thanks so much for your insights, appreciate it. We're gonna definitely have you back you and I are going to do some cool stuff together. So we'll talk next time. Thanks all right, and thank you for watching, this is Dave Volonte for the keeps coverage of H P E Green Lakes announcement, keep it right there. Mm

>>Mhm Hello and welcome back to the cubes coverage of 80 of his public sector summit live for two days in D. C. In person. CuBA's here is an expo floor that people face to face down here. Adriana guest co founder and Ceo of Girls in tech cube alumni friend of the cube. We've known her for a long time. Watch their success really making an impact. Great to see you. Thanks for coming on. >>Wonderful to see you, john, thanks so much for having me. >>You know, one of the things that Sandy carter talks about matt max Peter talks about all of the Amazonian leadership that's about is skills training. Okay, this is a big deal. Okay, so getting talented to the industry is critical and also diversity and women attacking underrepresented minority groups are key. This has been a look at constant focus, you've been successful and and convincing folks about tech and working hard, what's the update, >>wow. So the reason why we're here, not only as Sandy carter are amazing chairman of the board of six plus years, but I heard we heard so many pain points from several of our partners as well as our good friends over at the White House and the Department of State and many other public sector agencies that there is a deficit. It's been very difficult to find diverse groups of talent and talent period to join their companies and populate those important I. T. Jobs stem jobs, whether it's very very technical or more data driven or more sort of design focus, product development focus across the board it's been very hard for them to find talent for those jobs. So girls in tech has partnered with AWS to create an initiative called the next generation public sector leaders and really focusing on creating awareness on career development opportunities for up and coming talent diverse talent that is curious and interested in job opportunities and educational opportunities within the public sector. So it has multi tiers, right? And it's something that we've devised based on the need and based on a lot of data and a lot of interviews from a lot of our partners and within the A. P. N. Network and we're doing a mentorship program which is a six month long program matching these amazing public sector executives, really accomplished leaders as well as our members from around the world um to connect and expose them and provide that nurturing, fostering mentality so that they can succeed in their careers. So >>eight of us getting behind this mission. Yes. And public sector is really fast growing changing. You start to see a lot of public private partnerships go on. So not just the old school public sector business, I mean the pandemic has shown the impact of society. So what does that do for the melting pot of talent out there? Have you seen anything out there? And how does that relate to this? Is that helped you at all or what's that does that mean for the mission? >>So there is a melting pot of talent. I just think we need to do a better job of creating awareness and really knowing where that talent lives. Like what are the blogs that they read? What are the videos that they watch and listen to? Where are they? Right. And we need to do the hard work and investigating and understanding like taking a more empathetic approach to really finding out what um how we can access them what their needs are. What are the things that interest piqued their interest within these jobs within the public sector um And customize it and market it so that they'll be eager and excited. Um And it would be more appealing to them. >>So I looked at the press release I just want to get your reaction to something you got evening with the experts. It's an in person event. >>Yes. When >>is that? Is that here is that going to be on your own event? What's that about? >>All the events that are going to be in person? Will be in D. C. Um There will be some virtual events as well. Our mentorship program is all virtual six month long program with curriculum and matchmaking on a platform that we use the evening with the experts which is a panel discussion with experts from a A. W. S. And beyond the A. P. N. Network. We'll talk about challenges and technology opportunities within a career development and also jobs. Um Well do recruitment like on the fly type of activities as well. Speed and speed interviewing, speed networking? Um We also have a few other programs, our webinar which is about the next gen public sector opportunities and this is more about the challenges that people face that companies face and the new technologies that will be launched very soon. And we're doing a widget on our jobs board to highlight the new career opportunity, new job opportunities from all of the public sector partners. We work with >>a very comprehensive, >>It's very comprehensive on the six >>month guided mentorship program. How does someone get involved in applications? How what's that going on there? >>It will be an application process and we will promote it to anyone who signs up to our newsletter. So go to Girls in tech dot org. Sign up for our newsletter and we will be posting and sharing more information on how people get involved. But we'll definitely send custom uh E. D. M essentially promoting to the people who are here at the conference and also through our Girls in tech D. C. Chapter as well. >>So I have to ask you, I know you've been really busy, been very successful. You've been out and about what's the trend line looked like? Well >>not for the last few years though, >>you've >>been in lockdown now. >>You've been working hard, you know have not not about now. You >>are not >>about what's the temperature like now in terms of the pulse of the industry relative to progress, what's what's what are you finding, what's the current situation >>progress for women in tech in the industry. So Since I started girls in tech in 2007, we've made A lot of progress, I would say it's a lot slower than I thought it would be, but you do see more and more women and people representing bipac actually apply for those jobs. We it is astronomically different than 2006, when I started in my first startup and there's a lot more mentorship, There are a lot more organizations out there that companies are more accountable with the R. G. Groups and they're changing their policies, are changing their training programs are having more off sites, there's now technologies that focus on tracking uh productivity and happiness of employees so that like all of that did not exist or I should say none of that existed, you know? And so we worked hard, we've worked hard, but it takes a village, it takes a lot of different people to create that change. And now one of girls in text mission is not just providing that education that community, that mentorship, we want to get the corporate involved, we want to teach the corporate about D and I training the importance of diversity, different tactics to recruit uh so on and so forth. And and it's been so amazing, so inspirational, I love, I started working more in partnerships and having our monthly calls with partners because I love it. I love collaborating to >>recruit good peer group around you to accelerate and create more territory of awareness and impact more people can get their hands involved. And I think to me that's what I think you're starting to see that with podcasts and media people are starting to go direct to tell their story, apps are out there now as you mentioned. So, but I feel like we're on a crossover point coming soon, totally thinks it's different. Um, but it's still a >>lot more work to do a lot more. We just got the service. I know, I know you've just scratched the surface, but we're so excited to be here. Aws is a huge supporter thanks to Sandy carter and her team. Um, it's been an amazing experience. >>Sandy's got great vision, she takes risks. So she's actually got the Amazonian concept of experiment, try something double down if it works and that's great to see that you guys have extended that relationship with, with her and the team. I like this idea of the fellowship cohort model of the or that program, you have the mentorship program. I think that's super cool. Um, that's something I think will be very successful. >>Uh, it's been successful so far. We typically over sell our mentorship are mentee spots. Uh, we only have 500 spots and last one we had over 2300 like a crazy amount, so we know that our members are really hungry for it around the world. And we know it will just be as just as popular for the public sector. So >>what's next for you? What's the vision? What's the next step was events are coming back in person? We're here in person. >>Yeah, there's just so much going on. I wish I could clone myself and we're busting at the seams. And I think the things that are really exciting to me are being able to produce our programs internationally, specifically in developing countries. So we're working um we haven't made an official announcement yet or anything, but we are working on expanding in african countries with Aws. They're doing some efforts and making some movements there. So places like Cameroon Ghana Nigeria Egypt. Uh we are looking to create chapters there for Girls in Tech and then expand our programming. Uh we're also, as mentioned earlier, we're working a lot with corporations to provide DNA training. So, training about policies, Inclusive leadership. Making sure they have the tools and policies to succeed and for their employees to feel comfortable, safe and productive in their work environment >>is great to see you. Congratulations Girls in tech dot org. Yes. Is the U. R. L. Check it out a great mission, very successful. Making progress any stats you can throw out there, you can share. >>Yeah, of course, you >>wrap it up. >>Yeah. So right now, girls in tech has 58 active chapters in 38 countries with over 70,000 active members. And by the end of the year we will have close to 100 active members. So hopefully we'll see you next year and that number will double or triple sign >>up. Tell him johN sent, you know, don't say that because you won't get no. Great to see you. >>Thank you. Nice to see you too. Thanks so >>much, john. Great to have you on cube coverage here at AWS public Sector summit in Washington, D. C. Is a live event. Were face to face. We had some remote guests. It's a hybrid event. Everything is being streamed. I'm john Kerry with the cube. Thanks for watching. Mhm. Mhm