>>Yeah. Welcome back to a W s reinvent 20 twenty-one. This is the live. In addition, the last year, of course, it was virtual. This is probably the most important hybrid event of the year. Over 20,000 people. We have two sets here at the Cube. My name is David. I'm really excited to have Caroline see more on the vice president of product marketing at Serato, which is now an H p e company. And Daniel, who is the director of worldwide partner Essays at A W s. Folks, welcome to the good to see you. >>Yeah, great to be here. So, >>Caroline, you got some news. Why don't we start their hard news? We always like to start with that. >>First of all, I think I just like to talk a little bit about the acquisition because it has been acquired by H. P. And in September, we announced, um, disaster recovery as a service is part of the Green Lake platform. And so that's really exciting. Both from, uh, customers as well is also H B customers. But the innovation continues here at a W s reinvent, we are announcing a new solution 02 in cloud, which is a disaster recovery for Amazon. Easy to, um, and if I think about the value that it brings to the customers, it's delivering orchestrated disaster. Recovery is delivering that simplicity at scale and scale is very important aspect because it will deliver that from tends to thousands of work clothes and as well, it's helping organizations to drive more operational efficiencies around their processes. So that's sort of a nutshell of the news. The cloud for a W s >>great. Thank you for that. So I wanna ask you, obviously, in lock down, people look to the cloud. Uh, and you know, data protection used to be just back up, and then people realize that recovery is important, but it used to be a bolt on an afterthought. You sort of launch the application of the service. And so we got to protect this thing and whatever and throw it on there that that's unacceptable. Today, if you're not going to run your digital business with a bolt on, So what? Our customers telling you in terms of what they want to see from their data protection portfolios and how are you seeing the ecosystem and a W s helping them to integrate that >>absolutely well to your point, the pandemic has absolutely accelerated a lot of businesses movement into the cloud. So companies that hadn't formerly thought about using cloud technologies are now doing that. And for them, in order to have a very simple and easy and scalable data protection solution, is critical for them to feel comfortable into moving into a W s. And so that's what we're seeing from a lot of customers. Um, and of course, back to your point about recovery with the challenges around ransomware, Um, that is definitely an area where a lot of companies have just done their back up. But they're also testing it and making sure that it's something that they know that they can rely on, um, as they moved there, workloads into the club. >>And speaking of ransomware, I mean, it's just front and center. Anybody can be a ransomware. Today they go in the dark web by ransomware service. They put a stick into a server and then bad things happen. Hopefully that that individual ends up in handcuffs, but not always so when we've seen Ransom's getting paid $40 million ransom's multi-million dollar. And we all know about the fact that our front and center So what are you seeing in terms of the customer base? How How h b n z two helping and where does a W s fit? Maybe you could start off Caroline. >>Great question, because I think from the perspective, we look at it from the need for recovery. Uh, strategy as part of your overarching, um, security and prevention is is one aspect that you always need two prevention. But to us, it's a matter of not if you're going to be attacked. It's when and when that gets through your firewall. And so you need to be able to have a recovery strategy in place that allows you to recover in minutes to set to within seconds of when that when an attack actually happens. And, um, I can give a case in, for example, for there's a company 10 Carter Protective fabric, textiles manufacturing company, MULTI-MILLION business. And they suffered to to a tax crypto attack first time, and they were using more traditional, um, back up to take. And it took him two weeks to recover having been attacked, and they suffered significant data loss, and then they deployed photo photo. Um, unfortunately, a little while later, they were attacked a second time with more sophisticated case of So it continues. Um, but this time the recovery was very different. What happened was that they were able to recover within minutes and they had seconds of data loss. And that is because of r c d p technology C D. P. Being continuous data protection. And that is with our replication and a unique journaling capability that allows you to, uh, set up the different checkpoint. So you have thousands of recovery points and you can recover to a specific recovery point with within seconds of that attack. Very, very powerful. >>I wanna ask you a question and what Caroline was just talking about with the classic metrics in this business r P O R T r P o recovery point objective. Always say, how much data do you want to lose? And people say none. Okay, how much? What kind of budget do you have? So that's always been the trade-off, although, as you mentioned, it's getting a little bit more cost-effective and then recovery time objective. How long does it take you to get back up. Absolutely. So so. Those are some of the concepts that you were talking about. I wanna ask you, Daniel, it feels like an Caroline. You feel like data protection is now becoming. It's certainly a tight adjacent to overall security. It's not security per se sick of it, so but it's but it's becoming. The lines are blurring. How do you see that you have a shared responsibility model? Where does this whole topic fit in? >>Well, I think lots of companies are really finding a lot of value in their data, right. Whereas, you know, perhaps years ago it was less. It was easy to hang on to it, to actually make it valuable to do metrics and analytics on it to do machine learning, perhaps on it. And so, by having, um, products such as the product, you know, they're now able to hang on to that data and make sure that they have it in perpetuity so that they can do what they need to do on it. So, yes, we're seeing, you know, companies that were traditionally storage cos thinking about security, security cos thinking about data, so yes, all of those lines are being blurred for sure. And I think that, you know, as far as the short security model we think of the you know, we think of our partners and ourselves, obviously as extensions. And we're really looking to have the best customer experience that we can >>can I think every company security company, Obviously you impact enterprise care a lot about security A W s. I don't know any company because I don't really care about security. That's that's not my swim land out of business. If you If you had that attitude now. So from from your standpoint, where does it fit inside of you know, you're you're thinking, How are you guys thinking about security and data protection? Back up and recovery? Is it all just coming together or they still kind of separate entities? >>No, you're absolutely right. It is coming together, and what we're seeing is we're having a lot more conversations with ISO's, um so the more the security offices of organizations and I think what's happening is that's where the budget is to. And so you're saying they're sort of the working together on the I T and also the Office of Security to um so we're having more conversations there, and we see that, as I mentioned before, the recovery strategy is a key element of our focus. And what we can do is part of the overarching strategy of an organization. >>So what? How should we think about the cloud? Is it another layer of protection? Um, is it a replacement for tape? Maybe not, but we need as much protection as possible. So how should we think about the cloud in the context of data protection? >>Well, the cloud, Yeah, absolutely. Um can provide an alternative to tape or, um disc, for example, of this year. We also added support for a mutability preserved for A W S. With so we are ensuring in the fact that you know you can be changed so that that's absolutely critical. >>So that's a a right once read only technology. That's a service that you tap. So your integrating zero was integrating with that capability. So that's another layer of protection. That's another layer of protection. And then, of course, you know there's there's gaps, is another part of the strategy. So let's talk strategy for a minute. What's the I know it's not one size fits all, but what are you seeing as best practice strategies for customers to protect themselves against traditional just human error? Cyber attacks? What's the what's the sort of prevailing approach? How should we think about that? >>Well, I mean, you're absolutely right. Those the, you know, the filed elections, the database corruptions, and so our solutions, that is, our continuous data protection. It absolutely is, um, the ability to be able to get that granular level of recovery, which you can do with backups. I'm not saying that backup isn't part of your overall strategy, but if you're actually trying to recover quickly and within seconds to whether it's an attack to whether it's a file deleted, a database corruption, you need that continuous data protection. And that's something that you need to us that we've been delivering since the day that um was formed. So >>that's your secret sauce is it is a very granular ability to dial down based on your r p o. That's requirements based on the application requirements, uh, and then bring in the cloud for things like mutability. Maybe gapping. Maybe Last resort is still the last resort. I don't know. Maybe >>there. So, um, you know, a w s to be a target for disaster recovery. So all back up. >>You talk about that? >>Yeah. So, with what we have enabled is first of all, if you want to, um, my great, your work clothes to a W s. And we're seeing an awful lot of that. We provide that capability. So the mobility aspect, if you are looking at instead of an on premises disaster recovery site, you can use a W S D R site. Um, And if you want to back up to a W s and use, um, cost efficient storage, we support that with cloud tearing and mutability. And as I say today, we're announcing cloud for a W s, which is once you've got your work clothes in a W s. We can protect them now in, um, in a W s itself. So the full spectrum. And then earlier this year, we announced for communities for US work clothes, So we're really trying to ensure that we can protect any A W s workload wherever it is. >>So I look around here pretty impressive given that we're in the second year of a pandemic here, pretty packed floor. But the ecosystem is just exploding. That's gonna make you feel good. Cos like choosing to partner with a W s leaning in writing to your cloud-native fooling. Maybe give us the update on how you see this partnership. >>Well, I mean, just to Caroline's earlier point, you can see how Xero is continuing to innovate, right? And that's really key. So, um, having a cloud-native solution and then also having a solution that works for us. We're seeing a lot of companies thinking about containers thinking about server lists. And so, you know, the best partnerships that we have are the ones in which they're innovating with us continuously. And I've known about since I started in 2014. So they've been around for a long time, and they're continuing, um, to do that. And they are working closely with us to do P O. C. D. S. And and to help our customers really get what they need, um, in the data protection space and continuing to innovate, which is >>your customers, they want that they need that your your deep into data protection. Yes. You're scale of cloud But you're not going to have the the capabilities of Stack. So that one plus one hopefully is greater than to How do you where can we find out more information about you know, the new solutions? What's the what's the call to >>action culture as well? A couple of things. We've, uh we just We just launched deserted for a W s hands-on lab. And what that does is allow in your own time in your own environment to be able to try with a W S as a target and back up. Um, so we've just launched that and that enables you to see how it works with a W S. We also have for communities, um, lab as well, so you can see how it works with a K s. Uh, coming soon, we're going to have to in cloud lab that you can actually see how to protect your workload in the cloud in a W s. So those are the really the best ways to be able to Well, for a call to action is try. The lab really is >>awesome. Guys, thanks so much for coming to the Cube. Very important topic and keep up the good work. >>Thank you. Thank you. Very well. So >>we're seeing the evolution of data protection rethinking data protection in 2020. No longer is it a Bolton cloud modernization with deep stacks. Fine granularity for your r p o. But also quick recovery protection from Ransomware. It's a whole new world, and we're here to cover it. My name is David. You're watching the Cube, the leader in high tech coverage. We'll be right back. Yeah, Yeah, yeah. Mm, yeah.