>>Yeah. Welcome back to a W s reinvent 20 twenty-one. This is the live. In addition, the last year, of course, it was virtual. This is probably the most important hybrid event of the year. Over 20,000 people. We have two sets here at the Cube. My name is David. I'm really excited to have Caroline see more on the vice president of product marketing at Serato, which is now an H p e company. And Daniel, who is the director of worldwide partner Essays at A W s. Folks, welcome to the good to see you. >>Yeah, great to be here. So, >>Caroline, you got some news. Why don't we start their hard news? We always like to start with that. >>First of all, I think I just like to talk a little bit about the acquisition because it has been acquired by H. P. And in September, we announced, um, disaster recovery as a service is part of the Green Lake platform. And so that's really exciting. Both from, uh, customers as well is also H B customers. But the innovation continues here at a W s reinvent, we are announcing a new solution 02 in cloud, which is a disaster recovery for Amazon. Easy to, um, and if I think about the value that it brings to the customers, it's delivering orchestrated disaster. Recovery is delivering that simplicity at scale and scale is very important aspect because it will deliver that from tends to thousands of work clothes and as well, it's helping organizations to drive more operational efficiencies around their processes. So that's sort of a nutshell of the news. The cloud for a W s >>great. Thank you for that. So I wanna ask you, obviously, in lock down, people look to the cloud. Uh, and you know, data protection used to be just back up, and then people realize that recovery is important, but it used to be a bolt on an afterthought. You sort of launch the application of the service. And so we got to protect this thing and whatever and throw it on there that that's unacceptable. Today, if you're not going to run your digital business with a bolt on, So what? Our customers telling you in terms of what they want to see from their data protection portfolios and how are you seeing the ecosystem and a W s helping them to integrate that >>absolutely well to your point, the pandemic has absolutely accelerated a lot of businesses movement into the cloud. So companies that hadn't formerly thought about using cloud technologies are now doing that. And for them, in order to have a very simple and easy and scalable data protection solution, is critical for them to feel comfortable into moving into a W s. And so that's what we're seeing from a lot of customers. Um, and of course, back to your point about recovery with the challenges around ransomware, Um, that is definitely an area where a lot of companies have just done their back up. But they're also testing it and making sure that it's something that they know that they can rely on, um, as they moved there, workloads into the club. >>And speaking of ransomware, I mean, it's just front and center. Anybody can be a ransomware. Today they go in the dark web by ransomware service. They put a stick into a server and then bad things happen. Hopefully that that individual ends up in handcuffs, but not always so when we've seen Ransom's getting paid $40 million ransom's multi-million dollar. And we all know about the fact that our front and center So what are you seeing in terms of the customer base? How How h b n z two helping and where does a W s fit? Maybe you could start off Caroline. >>Great question, because I think from the perspective, we look at it from the need for recovery. Uh, strategy as part of your overarching, um, security and prevention is is one aspect that you always need two prevention. But to us, it's a matter of not if you're going to be attacked. It's when and when that gets through your firewall. And so you need to be able to have a recovery strategy in place that allows you to recover in minutes to set to within seconds of when that when an attack actually happens. And, um, I can give a case in, for example, for there's a company 10 Carter Protective fabric, textiles manufacturing company, MULTI-MILLION business. And they suffered to to a tax crypto attack first time, and they were using more traditional, um, back up to take. And it took him two weeks to recover having been attacked, and they suffered significant data loss, and then they deployed photo photo. Um, unfortunately, a little while later, they were attacked a second time with more sophisticated case of So it continues. Um, but this time the recovery was very different. What happened was that they were able to recover within minutes and they had seconds of data loss. And that is because of r c d p technology C D. P. Being continuous data protection. And that is with our replication and a unique journaling capability that allows you to, uh, set up the different checkpoint. So you have thousands of recovery points and you can recover to a specific recovery point with within seconds of that attack. Very, very powerful. >>I wanna ask you a question and what Caroline was just talking about with the classic metrics in this business r P O R T r P o recovery point objective. Always say, how much data do you want to lose? And people say none. Okay, how much? What kind of budget do you have? So that's always been the trade-off, although, as you mentioned, it's getting a little bit more cost-effective and then recovery time objective. How long does it take you to get back up. Absolutely. So so. Those are some of the concepts that you were talking about. I wanna ask you, Daniel, it feels like an Caroline. You feel like data protection is now becoming. It's certainly a tight adjacent to overall security. It's not security per se sick of it, so but it's but it's becoming. The lines are blurring. How do you see that you have a shared responsibility model? Where does this whole topic fit in? >>Well, I think lots of companies are really finding a lot of value in their data, right. Whereas, you know, perhaps years ago it was less. It was easy to hang on to it, to actually make it valuable to do metrics and analytics on it to do machine learning, perhaps on it. And so, by having, um, products such as the product, you know, they're now able to hang on to that data and make sure that they have it in perpetuity so that they can do what they need to do on it. So, yes, we're seeing, you know, companies that were traditionally storage cos thinking about security, security cos thinking about data, so yes, all of those lines are being blurred for sure. And I think that, you know, as far as the short security model we think of the you know, we think of our partners and ourselves, obviously as extensions. And we're really looking to have the best customer experience that we can >>can I think every company security company, Obviously you impact enterprise care a lot about security A W s. I don't know any company because I don't really care about security. That's that's not my swim land out of business. If you If you had that attitude now. So from from your standpoint, where does it fit inside of you know, you're you're thinking, How are you guys thinking about security and data protection? Back up and recovery? Is it all just coming together or they still kind of separate entities? >>No, you're absolutely right. It is coming together, and what we're seeing is we're having a lot more conversations with ISO's, um so the more the security offices of organizations and I think what's happening is that's where the budget is to. And so you're saying they're sort of the working together on the I T and also the Office of Security to um so we're having more conversations there, and we see that, as I mentioned before, the recovery strategy is a key element of our focus. And what we can do is part of the overarching strategy of an organization. >>So what? How should we think about the cloud? Is it another layer of protection? Um, is it a replacement for tape? Maybe not, but we need as much protection as possible. So how should we think about the cloud in the context of data protection? >>Well, the cloud, Yeah, absolutely. Um can provide an alternative to tape or, um disc, for example, of this year. We also added support for a mutability preserved for A W S. With so we are ensuring in the fact that you know you can be changed so that that's absolutely critical. >>So that's a a right once read only technology. That's a service that you tap. So your integrating zero was integrating with that capability. So that's another layer of protection. That's another layer of protection. And then, of course, you know there's there's gaps, is another part of the strategy. So let's talk strategy for a minute. What's the I know it's not one size fits all, but what are you seeing as best practice strategies for customers to protect themselves against traditional just human error? Cyber attacks? What's the what's the sort of prevailing approach? How should we think about that? >>Well, I mean, you're absolutely right. Those the, you know, the filed elections, the database corruptions, and so our solutions, that is, our continuous data protection. It absolutely is, um, the ability to be able to get that granular level of recovery, which you can do with backups. I'm not saying that backup isn't part of your overall strategy, but if you're actually trying to recover quickly and within seconds to whether it's an attack to whether it's a file deleted, a database corruption, you need that continuous data protection. And that's something that you need to us that we've been delivering since the day that um was formed. So >>that's your secret sauce is it is a very granular ability to dial down based on your r p o. That's requirements based on the application requirements, uh, and then bring in the cloud for things like mutability. Maybe gapping. Maybe Last resort is still the last resort. I don't know. Maybe >>there. So, um, you know, a w s to be a target for disaster recovery. So all back up. >>You talk about that? >>Yeah. So, with what we have enabled is first of all, if you want to, um, my great, your work clothes to a W s. And we're seeing an awful lot of that. We provide that capability. So the mobility aspect, if you are looking at instead of an on premises disaster recovery site, you can use a W S D R site. Um, And if you want to back up to a W s and use, um, cost efficient storage, we support that with cloud tearing and mutability. And as I say today, we're announcing cloud for a W s, which is once you've got your work clothes in a W s. We can protect them now in, um, in a W s itself. So the full spectrum. And then earlier this year, we announced for communities for US work clothes, So we're really trying to ensure that we can protect any A W s workload wherever it is. >>So I look around here pretty impressive given that we're in the second year of a pandemic here, pretty packed floor. But the ecosystem is just exploding. That's gonna make you feel good. Cos like choosing to partner with a W s leaning in writing to your cloud-native fooling. Maybe give us the update on how you see this partnership. >>Well, I mean, just to Caroline's earlier point, you can see how Xero is continuing to innovate, right? And that's really key. So, um, having a cloud-native solution and then also having a solution that works for us. We're seeing a lot of companies thinking about containers thinking about server lists. And so, you know, the best partnerships that we have are the ones in which they're innovating with us continuously. And I've known about since I started in 2014. So they've been around for a long time, and they're continuing, um, to do that. And they are working closely with us to do P O. C. D. S. And and to help our customers really get what they need, um, in the data protection space and continuing to innovate, which is >>your customers, they want that they need that your your deep into data protection. Yes. You're scale of cloud But you're not going to have the the capabilities of Stack. So that one plus one hopefully is greater than to How do you where can we find out more information about you know, the new solutions? What's the what's the call to >>action culture as well? A couple of things. We've, uh we just We just launched deserted for a W s hands-on lab. And what that does is allow in your own time in your own environment to be able to try with a W S as a target and back up. Um, so we've just launched that and that enables you to see how it works with a W S. We also have for communities, um, lab as well, so you can see how it works with a K s. Uh, coming soon, we're going to have to in cloud lab that you can actually see how to protect your workload in the cloud in a W s. So those are the really the best ways to be able to Well, for a call to action is try. The lab really is >>awesome. Guys, thanks so much for coming to the Cube. Very important topic and keep up the good work. >>Thank you. Thank you. Very well. So >>we're seeing the evolution of data protection rethinking data protection in 2020. No longer is it a Bolton cloud modernization with deep stacks. Fine granularity for your r p o. But also quick recovery protection from Ransomware. It's a whole new world, and we're here to cover it. My name is David. You're watching the Cube, the leader in high tech coverage. We'll be right back. Yeah, Yeah, yeah. Mm, yeah.

>> Announcer: From around the globe, it's theCUBE. With digital coverage of IBM Think 2021. Brought to you by IBM. >> John: Hello and welcome back to theCUBE's coverage of IBM Think 2021 Virtual. I'm John Furrier, your host of theCUBE. We're here with two great guests, Andrew Coward's the GM, Software Defined Networking at IBM and Caroline Chappel. Research Director, Cloud and Platform Services at Analysys Mason. Folks, thanks for coming on. Caroline, good to see you. Andrew, thanks for coming on theCUBE. >> You're welcome, it's nice to be here. >> Thank you. >> So software defined networking, love it. Software-defined data center, software defined cloud, all that has been pointing to what is now a reality which is hybrid cloud and the Edge, and soon to be multicloud. This kind of makes networking, again, at the centerpiece. This has been this way for now, at least for five hardcore years, at the center of the value proposition discussion. And certainly networking is super relevant. Why is networking now more important than ever for IBM? >> Well, to your point, I think networking is weaved into pretty much everything we touch. From Red Hat Linux for its analytics, machine learning tools, security, cloud services, and so on. And the networking business is changing very radically at the moment. We're going through kind of massive shift. Not just to the cloud, but the desegregation of networking products that, you know, you think of being very tight and integrated are actually being separated into their constituent parts. Distribution of applications and data across multiple clouds, ensuring that the products really have industry-leading capabilities, so that networking is weaved into what they do. The other thing is the scary numbers, right? But now, there's like 15 billion network-capable devices out there with general computing capabilities. And so I don't mean like really dumb things but things that are now we call smart, like a smart car. A medical center that's got applications that even your fridge now, has general compute capabilities. And all of those are expected to connect into the public or private cloud. And so how they connect, where data moves across that really on critical concern to everything that we at IBM do. >> So I have to ask you, I love the word radical change. It gets my attention for certain. What specifically are you referring to in radical change? Because, I mean, I would, I mean, I'm pretty radical that COVID has hit everybody and I think everyone woke up and never thought 100% of the workforce would be working remotely. So, you know, there is radical kind of macro conditions. What specifically though about networking would you say is radical and how does that impact the enterprise? >> Well, right. I think it's about how compute is shifting and how network has to follow. You know, we've been speaking a lot of enterprise accounts and customers. And, you know, it's through COVID and over the last year, we've seen that the ongoing migration into, not just one cloud but many clouds. But we need to think the enterprise you can stop and say, two clouds is enough to be here and to be able to do that. That's not happening. There is no limit to the number of clouds that each enterprise is going into and it's not a coordinated decision, so the radicalism is that the network guys, the cloud architects are being left to pick up the pieces and their job now is to kind of join together applications and data that might be spread in three or four different locations. And that's really, really challenging. And nobody's thinking about things like latency or connectivity, data accountability when these decisions are made. And it is kind of like the business units are allowed to make their own decisions to get it, but corporate itself then has to figure out how all this stuff works. And that's creating a lot of headaches. >> Caroline, If you could chime in on this, because this is kind of like what we're hearing. What's your thoughts? Because I mean, the platform shifting. I mean, five years ago. Oh, go move to the cloud, lift and shift. Now, the conversation is hyper-focused on cloud integration, at scale with kind of the features that enterprise really need. That's the confusion. What's your take on all this radical change? >> Well, I'd like to, to talk about another aspect of the radical change here, which I think is part of the story which is the radical change for the network itself. So the network itself is, as Andrew said, you know becoming desegregated into hardware and software and really becoming a software application if you think about it, that runs on the cloud itself. And that means you can distribute the network in a very different way, than you could in the past. And what that's really affecting is who can provide a network, how they can provide it, what services, what network services they can provide. And I think that is changing the decision points for operators, for enterprises. They're being faced with a very big choice about who do they, who will provide their connectivity services? Will it be an SD-WAN vendor? Who's not necessarily a traditional operator? Would it be a SaSS-y player that's basically just operating after the cloud. And if you look at the services themselves, there's the opportunity for enterprises to build really kind of rich, bespoke connectivity on demand and in a way that they've never had before. And I think that choice is obviously wonderful in one sense, but in another sense, it's pretty scary. And, and as Andrew said, it's not these decisions are not being taken particularly in a coordinated way. You know, you'll have your traditional network guys often very embedded with the lines of business and then you'll have the IT guys all going to the cloud. And these two parts of an enterprise don't necessarily even talk to each other in terms of how they're procuring their network services. So lot of choice, a lot of moving parts, a lot of change. And I think that's contributing to the situation we're finding ourselves in. >> So. First of all, great insight. I want to just double down on that one point around radical change, because what you just laid out is kind of the institutional lock-in or the way they've been operating things before You mentioned lines of business being embedded with the network guys. So you have radical change. So that's a disruption. So what's the disruption look like from your perspective because now you've got more choice, but it's hasn't been operationalized. What are the best practices? This is net new. Is it net new? How do I do security? This is all now new questions. So I got to ask you what's the disruption and what's it mean for the enterprise networks over the next couple of years going forward? >> Well, I think that there are a lot of disruptions but I think one of the ones that I haven't even mentioned. So I think, you know a lot of things are going to go, for example, I think that the idea of the network as being something fixed, persistent with fixed persistent connections is changing. So a lot of the enterprises I've talked to have said that their corporate networks, of course, they will need corporate networks with fixed VPNs between locations. Yeah, because they've got an awful lot of legacy they've got to support. But a lot of the new stuff that's coming along of the IOT driven stuff a lot of the changes around the edge and an operation, operational process automation and that kind of thing will actually be more on demand. We'll ask for on demand connectivity. A lot of it is will the applications themselves run on the cloud and not just on one cloud but as Andrew said on many, many distributed clouds. So you've got to think about zero trust security because you are basically spinning up these connections on demand. A lot of mobile will come in 5g. We know is going to be very important to operators in the future. So I think enterprises have got to deal with those data and security and all their best practices. We've got to shift to a much more dynamic, you know connectivity world, where they've got us to the playoffs. You know, what's the terministic on what's a network. That's just going to be on demand there when they need it and shut down when they don't. >> That's a great point. Andrew, I want you to weigh in on the IBM impact because what we just heard was application driven. That's dev ops. That's programmability. That's what we had hoped. Now you've got DevSecOps, all this is now the requirements. What's the bet on IBM side.? You got to make it happen. You got to bring the customers a solution and make it scale and be responsive to those you know, new, dynamically, flexible agile networks. >> Well, that's right. So the bet is that, you know that these applications that are being spent out there in containerize and they're being separated into these clouds and connecting those is what we as IBM have to have to do. And so kind of an example of that, kind of looking at the medical world, right? You think of an application that would today, monitor a patient. What's going on with that patient and all of the senses and so on. Well, the way we see it, the monitor itself, there might be monitoring temperature and heart rate etc. That what actually happens on that device might change moments depending on the patient's condition. That's one part of the application. Another part of that application may live in private data center. A third part of that application may live in the cloud. And depending on what's going on with that patient and what's going on with the ward and everything else. Those things may shift and move around. So, where does that data? Where's that data allowed to move to inform of what are the boundary points for that? How is the reliability, resiliency of our system guaranteed, but across many disparate parts of what's going on there. All of those things end up being a very vertically integrated solution. But fundamentally we've got a very different way, new ways of being able to react, dynamically. To both the network, the application and ultimately the unusual patient in this case and that's what kind of is the advantage of the outcome if you like for moving to this new world. >> So what are the implications then of the changes? These are massive changes for the better We're seeing that kind of innovation come from this transformational quick change. Hybrid cloud and edge is coming, you mentioned. Caroline talked about that too. What do you guys think about the implications and how enterprises specifically can prepare for these changes? >> Okay, well, I can pick that up. I think what enterprises are looking for at the moment is how do they get a holistic view of everything that's underneath them? I mean, I think the cloud providers individually are abstracting away as much of the network as they possibly can. They want it to appear to developers just as some kind of plumbing. And it's very easy now for enterprises to through API is you know, we've got a very API different world so it's very easy to say, okay I want this service and I'm just going to go through their API and connect to it. And that's why you get to the situation of multiple, multiple clouds. Now you've got this situation where you've got some companies are talking about needing 50 to 10,000 micro data centers, room closet data centers if you like ,to support some of the things that they want to do, like telemetry ,pick up telemetry from rental cars, for example. So what they really need is to look at all that connectivity, just as plumbing just as we don't worry about how electricity is being delivered to us. That's kind of how they want to do connectivity. So I think they want that view. They want that. Okay. I want to treat my network as one virtual thing. No matter how many different points of plumbing there are underneath. And it's getting to that point that I think they've really got to think about a plan for. You know, how do we get that to you? What's going to provide us with that holistic way that we can put a policy into our plumbing. And it proliferates across, you know all our applications and so on. I think that's a very difficult thing to achieve at the moment but it's certainly the way enterprises need to start thinking about things. >> Andrew, you know, when Caroline's talking, I can't help but kind of throw back to my days of the telephone closet. You know, back in the analog switches. But no, we're talking about a footprint. Radical footprint change too. You know, you need plumbing. Obviously that's a network. It's distributed. We just talked about that at the top of this interview. Now you have the plumbing, you got the footprint and data center could be in a closet, AKA, you know a couple of devices powering an edge. And the edge could be big, small, medium, extra large right? I mean, it's all now radically changed. This is reality now. what's your take on these implications and how do people prepare? >> Well, that's right. It's really the computer's generalized and it's everywhere and yes, it's in the closet. But as I say, it's also in your fridge, it's also in your medical censor and what loads and what runs on that is it's very intertwined with the network. And the lament, if you like, that network architects, the card architects have today is that they feel like they've lost control. They feel they've lost control of exactly what different business groups are doing, how these applications are playing out. And shout out to them, I guess for them is really that they need to be involved from a very early date on how these services are supposed to look. Just the latency of the patients, the data and where the data's supposed to live, where it's allowed to move to. All of those are deeply regulated and deeply controlled. And so making sure that that's aligned with how these applications will actually live and work. Even on a regular basis, sooner there has to be thought about now. An unplanned for so that we can get to the there and not trip up along the way. And then if it's bad enough now with all the different clouds, it's going to be much worse when everything can run a different workload on a minute by minute basis. Right. But that's cool. That's the world we have to find for. >> Okay. Andrew. Caroline. Thank you for your insight. Really appreciated coming on theCUBE. Thanks for coming. I really appreciate it. >> Thank you very much. >> Thank you >> Okay. This is the cube coverage of IBM Think 2021. I'm John Furrier, your host. Thanks for watching. (cheerful music playing)

>>from >>around the globe. It's the cube with >>Digital coverage of IBM think 2021 brought to you by IBM. Hello and welcome back to the cubes coverage of IBM think 2021 virtual. I'm john for your host of the cube. We're here with two great guests. Andrew cowards. GM Software defined networking at IBM and Caroline chappelle Research director, cloud and platform services at analysis mason folks. Thanks for coming on Caroline. Good to see you Andrew. Thanks for coming on. Uh, thank you. >>Welcome. Nice to >>begin. So >>software defined networking love it suffered to find data center suffered to find cloud. All that has been pointing to what is now a reality which is hybrid cloud and the edge and soon to be multi cloud. This kind of makes networking again at the center pieces has been this way for now at least for five hardcore years at the center of the value proposition and discussion and certainly networking is super relevant. Why is networking now more important than ever for IBM? >>Well, to your point, I think networking is weaved into pretty much everything we touch from red hot limits to analytics, machine learning tools, security card services and so on. And the networking business is changing very radically. At the moment we're going through a massive shit um, not just the cloud, but the desegregation of networking products that you know, you think of being very tight and integrated are actually being separated into their constituent parts, distribution of applications and data across multiple clouds, ensuring that the products really have industry leading capabilities so that networking is weaved into into what they do. Um, the other thing is, you know, this is kind of scary numbers, right? But there's now over 15 billion um, network capable devices out there with general compute capabilities. So I don't mean like really dumb things but things that are now we call smart, like a smart car, a medical center that's that's got application, even your fridge now has general compute capabilities and all of those are expected to connect into public or private cloud and so how they connect where data moves across that really on critical concern to to everything that we had IBM do. >>So I have to ask you love the word radical change, gets my attention for certain for certain um what specifically are you referring to in radical change? Because I mean I would mean I've pretty radical. The COVID has hit everybody and I think everyone woke up and never thought 100 of the workforce would be working remotely. So you know, there is radical kind of macro conditions. What specifically though about networking, would you say is radical? How is that impact enterprise >>Well, right. I think it's about how computers is shifting and how network has to follow. Um We've been speaking with lots of enterprise accounts customers and um you know, through covid and over the last year we've seen that the ongoing migration into not just one cloud, but many clouds. Um and you think that enterprises can stop saying to clouds is enough going to be here on the other there, That's not happening. There is no limit to the number of clouds that um each enterprises going into and it's not a coordinated decisions. So the radical list of this is that the network guys, the cloud architects are being left to pick up the pieces um and their job now is to kind of join together applications and data that might be spread in three or four different locations. Um and and that's really, really challenging and nobody's thinking about things like latency connectivity, um data portability when when these decisions are made. Um It's kind of like the business units are allowed to make their own decisions here. But the corporate itself then has to figure out how all this stuff works and that's creating a lot of headaches >>Carolina. If you can chime in on this because this is kind of like what we're hearing, what's your thoughts? Because I mean the platform shifting five years ago, so go move to the cloud lift and shift now. The conversation is hyper focused on cloud integration at scale with kind of the features that enterprise really need. That's that's the confusion. What's your take on all this radical change? >>Well, I'd like to talk about another aspect of the sort of radical change here, which I think is part of the story, which is the radical change for the network itself. So the network itself is, as Andrew said, becoming desegregated into hardware and software and really becoming a software application, if you think about it that runs on the cloud itself, and that means you can distribute the network in a very different way than you could in the past. And what that's really affecting is who can provide a network, how they can provide it and what services, what network services they can provide. And I think that is changing the decision points for operate for enterprises. They're being, they're being faced with a very big choice about who do they, who do they, who will provide their connectivity services, will it be an SD one and then who's not necessarily a traditional operator? Will it be a will it be a sassy player that's basically just operating out of the cloud? And if you look at the services themselves, I mean there's there's the opportunity for enterprises to build really kind of rich bespoke connectivity on demand and in in a in a way that they've never had before. Uh and I think that choice is obviously wonderful in one sense, but in another sense it's pretty scary and as and you said it's not these decisions are not being taken particularly in a coordinated way. You know, you'll have your traditional network guys often very embedded with the lines of business and then you'll have the I. T. Guys all going to the cloud and these two parts of an enterprise don't necessarily even talk to each other in terms of how they're procuring their network services. So a lot of choice, a lot of moving parts, a lot of change and I think that's that's contributing to the situation we're finding ourselves in. >>So you first great insight, I want to just double down on that one point around radical change because what you just laid out is kind of the institutional lock in or the way they've been operating things before, you mentioned lines of business being embedded with the network guys. So you have radical change, So that's a disruption. So what's the disruption look like from your perspective, because now you've got more choice, but this has been operationalized, one of the best practices. This is news that net new. How do I do security? This is all now new questions. So I gotta ask you what's the disruption and what's it mean for the enterprise networks over the next couple of years going forward? >>Well, I think that there are a lot of disruptions, but I think one of the uh and ones that I haven't even mentioned, so I think a lot of things are going to go, for example, I think that the idea of the network is being something fixed, persistent with fixed persistent connections um is changing. So a lot of enterprises I've talked to have said that uh corporate networks of course they will need corporate networks with fixed VPNS between locations because they've got an awful lot of legacy they've got to support, but a lot of the new stuff that's coming along, a lot of the IOT driven stuff, a lot of the changes around the edge and an operation operational process automation and that kind of thing will actually be be more on demand. We'll ask for on demand connectivity. A lot of it is uh it will the applications themselves run on the cloud and not just on one cloud, but as Andrew said on many, many distributed clouds. So you've got to think about zero trust security because you are basically spinning up these connections on demand, a lot of mobile will come in five G, we know is going to be very important to operators in in the future. So I think enterprises have got to deal with those data, that data and security and all their best practices have got to shift to a much more dynamic uh, connectivity world where they've got a playoff, what's deterministic and what's, what's a network that's just going to be on demand there when they need it and shut down when they don't. >>That's a great point. Andrew. I want you to weigh in on the IBM impact because what we just heard was application driven, that's devops, that's program ability, that's what we had hoped. Now you got Deb sec. Ops, all this is now the requirements. What's the bet on IBM side? You gotta gotta make it happen. You gotta bring the customers a solution and make it, make it scale and be responsive to those, you know, new dynamically flexible agile networks. >>Well, that's right. So, so the better is that these applications that are being split up there in containerized and they're being separated into these clouds and connecting those is what we as IBM has has to do. And so kind of an example of that kind of looking in the medical world, right? You think of an application that would today monitor a patient, uh what's going on with our patients in all of the senses and so on. Well, the way we see it, the monitor itself, uh that might be monitoring temperature and heart rate etcetera. That what actually happens on that device might change moment to moment depending on the patient's condition. That's one part of the application, another part of the application. They live in private data center, a third part of that application. They live in the cloud. And depending on what's going on with that patient and what's going on with the war and everything else, those things may shift and move around. So where does that data? Where's that data allowed to move to and from? And what are the boundary points for that? How is the the, the reliability resiliency of that system guaranteed across many disparate parts of what's going on there, All of those things end up being a very vertically integrated solution. But fundamentally, we've got a very different way. A new ways of being able to react dynamically to both the network, the application and ultimately, the unusual patient in this case is uh use case and that and that's what is the vanishing of the outcome, if you like, from moving to this new world. >>So, what are the implications, then, of the changes? These are massive changes for the better? Um We're seeing that kind of innovation come from this transformational change. Um Hybrid, Cloud and Edge is coming. You mentioned Caroline talked about that too. What do you guys think about the implications and how enterprises specifically can prepare for these changes? >>Okay, well, I I can pick that up. I think uh what enterprises uh looking for at the moment is how do they get a holistic view of everything that's underneath them? I mean, I think the cloud providers individually are abstracting away as much of the network as they possibly can. They want it to appear to developers just as some kind of plumbing. Um and it's very easy now for enterprises to through a P. I. S. You know, we've got a very api driven world so it's very easy to say okay I want this service and I'm just going to go through the A. P. I. And connect to it. And that's why you get to the situation of multiple multiple clouds. Now you've got, you've got this situation where you've got some, some companies are talking about needing 50-10,000 uh micro data centers, broom closet data centers if you like to support some of the things that they want to do, like telemetry to pick up telemetry from rental cars, for example. So what they really need is to look at all that connectivity just as plumbing, just as we don't worry about how electricity is being delivered to us, that's kind of how they want to do connectivity. So I think they want that view, they want that, okay, I want to treat my network as one virtual thing no matter how many different points of plumbing there are underneath. And it's getting to that point that I think they've really got to think about and plan for how do we get that view, what's going to provide us with that holistic way and we can put a policy into the into our plumbing and it it proliferates across all our applications and so on. I think that's a very difficult thing to achieve at the moment but it's certainly the way enterprises need to start thinking about things >>and you know when Caroline's talking I can't help but kind of throwback to my days of the telephone closet, you know back in the analog switches but we're talking about a footprint radical footprint change to you. You need plumbing. I'll see that's a network, it's distributed. We just talked about that the top of this interview now you have the plumbing, you've got the footprint of data center could be in a closet A. K. A. You know a couple devices powering an edge and the edge could be big small medium extra large. Right? I mean it's all now radically changed. This is reality now. What's your take on these implications and how do people prepare? >>Well that's right. It's really the computers generalist and it's everywhere and yes it's in the closet but it's also in your fridge is also a new medical sensor and what loads and what runs on that is it's very intertwined with the network and the lament if you like. That. The network architects the architects have today is that they feel like they've lost control um They feel like lost control of exactly what different business groups are doing. How these applications are playing out and shout out to them I guess for them is really that they need to be involved in the very early um date of how these services is supposed to look just the latest implications. The data where the data is supposed to live, where it's allowed to move to. All of those are deeply regulated and deeply control and so making sure that that's aligned with how these applications will actually live and work uh on the basis of something that has to be thought about now um and planned for so that we can we can get to the there and then not trip up along the way. And if it's bad enough now with all the different clouds it's going to be much worse when when everything can run a different workload on a minute by minute basis. Right? That's what that's that's the the world we have to find. >>Okay. Andrew Caroline. Thank you for your insight. Really appreciate it coming on the cube. Thanks for coming. I really appreciate it. >>Thanks very much. Okay. >>Okay. This is the Cube coverage of IBM think 2021 um, John for your host. Thanks for watching. >>Mm.

>> Announcer: From around the globe, it's theCUBE. With digital coverage of IBM Think 2021. Brought to you by IBM. >> John: Hello and welcome back to theCUBE's coverage of IBM Think 2021 Virtual. I'm John Furrier, your host of theCUBE. We're here with two great guests, Andrew Coward's the GM, Software Defined Networking at IBM and Caroline Chappel. Research Director, Cloud and Platform Services at Analysys Mason. Folks, thanks for coming on. Caroline, good to see you. Andrew, thanks for coming on theCUBE. >> You're welcome, it's nice to be here. >> Thank you. >> So software defined networking, love it. Software-defined data center, software defined cloud, all that has been pointing to what is now a reality which is hybrid cloud and the Edge, and soon to be multicloud. This kind of makes networking, again, at the centerpiece. This has been this way for now, at least for five hardcore years, at the center of the value proposition discussion. And certainly networking is super relevant. Why is networking now more important than ever for IBM? >> Well, to your point, I think networking is weaved into pretty much everything we touch. From Red Hat Linux for its analytics, machine learning tools, security, cloud services, and so on. And the networking business is changing very radically at the moment. We're going through kind of massive shift. Not just to the cloud, but the desegregation of networking products that, you know, you think of being very tight and integrated are actually being separated into their constituent parts. Distribution of applications and data across multiple clouds, ensuring that the products really have industry-leading capabilities, so that networking is weaved into what they do. The other thing is the scary numbers, right? But now, there's like 15 billion network-capable devices out there with general computing capabilities. And so I don't mean like really dumb things but things that are now we call smart, like a smart car. A medical center that's got applications that even your fridge now, has general compute capabilities. And all of those are expected to connect into the public or private cloud. And so how they connect, where data moves across that really on critical concern to everything that we at IBM do. >> So I have to ask you, I love the word radical change. It gets my attention for certain. What specifically are you referring to in radical change? Because, I mean, I would, I mean, I'm pretty radical that COVID has hit everybody and I think everyone woke up and never thought 100% of the workforce would be working remotely. So, you know, there is radical kind of macro conditions. What specifically though about networking would you say is radical and how does that impact the enterprise? >> Well, right. I think it's about how compute is shifting and how network has to follow. You know, we've been speaking a lot of enterprise accounts and customers. And, you know, it's through COVID and over the last year, we've seen that the ongoing migration into, not just one cloud but many clouds. But we need to think the enterprise you can stop and say, two clouds is enough to be here and to be able to do that. That's not happening. There is no limit to the number of clouds that each enterprise is going into and it's not a coordinated decision, so the radicalism is that the network guys, the cloud architects are being left to pick up the pieces and their job now is to kind of join together applications and data that might be spread in three or four different locations. And that's really, really challenging. And nobody's thinking about things like latency or connectivity, data accountability when these decisions are made. And it is kind of like the business units are allowed to make their own decisions to get it, but corporate itself then has to figure out how all this stuff works. And that's creating a lot of headaches. >> Caroline, If you could chime in on this, because this is kind of like what we're hearing. What's your thoughts? Because I mean, the platform shifting. I mean, five years ago. Oh, go move to the cloud, lift and shift. Now, the conversation is hyper-focused on cloud integration, at scale with kind of the features that enterprise really need. That's the confusion. What's your take on all this radical change? >> Well, I'd like to, to talk about another aspect of the radical change here, which I think is part of the story which is the radical change for the network itself. So the network itself is, as Andrew said, you know becoming desegregated into hardware and software and really becoming a software application if you think about it, that runs on the cloud itself. And that means you can distribute the network in a very different way, than you could in the past. And what that's really affecting is who can provide a network, how they can provide it, what services, what network services they can provide. And I think that is changing the decision points for operators, for enterprises. They're being faced with a very big choice about who do they, who will provide their connectivity services? Will it be an SD-WAN vendor? Who's not necessarily a traditional operator? Would it be a SaSS-y player that's basically just operating after the cloud. And if you look at the services themselves, there's the opportunity for enterprises to build really kind of rich, bespoke connectivity on demand and in a way that they've never had before. And I think that choice is obviously wonderful in one sense, but in another sense, it's pretty scary. And, and as Andrew said, it's not these decisions are not being taken particularly in a coordinated way. You know, you'll have your traditional network guys often very embedded with the lines of business and then you'll have the IT guys all going to the cloud. And these two parts of an enterprise don't necessarily even talk to each other in terms of how they're procuring their network services. So lot of choice, a lot of moving parts, a lot of change. And I think that's contributing to the situation we're finding ourselves in. >> So. First of all, great insight. I want to just double down on that one point around radical change, because what you just laid out is kind of the institutional lock-in or the way they've been operating things before You mentioned lines of business being embedded with the network guys. So you have radical change. So that's a disruption. So what's the disruption look like from your perspective because now you've got more choice, but it's hasn't been operationalized. What are the best practices? This is net new. Is it net new? How do I do security? This is all now new questions. So I got to ask you what's the disruption and what's it mean for the enterprise networks over the next couple of years going forward? >> Well, I think that there are a lot of disruptions but I think one of the ones that I haven't even mentioned. So I think, you know a lot of things are going to go, for example, I think that the idea of the network as being something fixed, persistent with fixed persistent connections is changing. So a lot of the enterprises I've talked to have said that their corporate networks, of course, they will need corporate networks with fixed VPNs between locations. Yeah, because they've got an awful lot of legacy they've got to support. But a lot of the new stuff that's coming along of the IOT driven stuff a lot of the changes around the edge and an operation, operational process automation and that kind of thing will actually be more on demand. We'll ask for on demand connectivity. A lot of it is will the applications themselves run on the cloud and not just on one cloud but as Andrew said on many, many distributed clouds. So you've got to think about zero trust security because you are basically spinning up these connections on demand. A lot of mobile will come in 5g. We know is going to be very important to operators in the future. So I think enterprises have got to deal with those data and security and all their best practices. We've got to shift to a much more dynamic, you know connectivity world, where they've got us to the playoffs. You know, what's the terministic on what's a network. That's just going to be on demand there when they need it and shut down when they don't. >> That's a great point. Andrew, I want you to weigh in on the IBM impact because what we just heard was application driven. That's dev ops. That's programmability. That's what we had hoped. Now you've got DevSecOps, all this is now the requirements. What's the bet on IBM side.? You got to make it happen. You got to bring the customers a solution and make it scale and be responsive to those you know, new, dynamically, flexible agile networks. >> Well, that's right. So the bet is that, you know that these applications that are being spent out there in containerize and they're being separated into these clouds and connecting those is what we as IBM have to have to do. And so kind of an example of that, kind of looking at the medical world, right? You think of an application that would today, monitor a patient. What's going on with that patient and all of the senses and so on. Well, the way we see it, the monitor itself, there might be monitoring temperature and heart rate etc. That what actually happens on that device might change moments depending on the patient's condition. That's one part of the application. Another part of that application may live in private data center. A third part of that application may live in the cloud. And depending on what's going on with that patient and what's going on with the ward and everything else. Those things may shift and move around. So, where does that data? Where's that data allowed to move to inform of what are the boundary points for that? How is the reliability, resiliency of our system guaranteed, but across many disparate parts of what's going on there. All of those things end up being a very vertically integrated solution. But fundamentally we've got a very different way, new ways of being able to react, dynamically. To both the network, the application and ultimately the unusual patient in this case and that's what kind of is the advantage of the outcome if you like for moving to this new world. >> So what are the implications then of the changes? These are massive changes for the better We're seeing that kind of innovation come from this transformational quick change. Hybrid cloud and edge is coming, you mentioned. Caroline talked about that too. What do you guys think about the implications and how enterprises specifically can prepare for these changes? >> Okay, well, I can pick that up. I think what enterprises are looking for at the moment is how do they get a holistic view of everything that's underneath them? I mean, I think the cloud providers individually are abstracting away as much of the network as they possibly can. They want it to appear to developers just as some kind of plumbing. And it's very easy now for enterprises to through API is you know, we've got a very API different world so it's very easy to say, okay I want this service and I'm just going to go through their API and connect to it. And that's why you get to the situation of multiple, multiple clouds. Now you've got this situation where you've got some companies are talking about needing 50 to 10,000 micro data centers, room closet data centers if you like ,to support some of the things that they want to do, like telemetry ,pick up telemetry from rental cars, for example. So what they really need is to look at all that connectivity, just as plumbing just as we don't worry about how electricity is being delivered to us. That's kind of how they want to do connectivity. So I think they want that view. They want that. Okay. I want to treat my network as one virtual thing. No matter how many different points of plumbing there are underneath. And it's getting to that point that I think they've really got to think about a plan for. You know, how do we get that to you? What's going to provide us with that holistic way that we can put a policy into our plumbing. And it proliferates across, you know all our applications and so on. I think that's a very difficult thing to achieve at the moment but it's certainly the way enterprises need to start thinking about things. >> Andrew, you know, when Caroline's talking, I can't help but kind of throw back to my days of the telephone closet. You know, back in the analog switches. But no, we're talking about a footprint. Radical footprint change too. You know, you need plumbing. Obviously that's a network. It's distributed. We just talked about that at the top of this interview. Now you have the plumbing, you got the footprint and data center could be in a closet, AKA, you know a couple of devices powering an edge. And the edge could be big, small, medium, extra large right? I mean, it's all now radically changed. This is reality now. what's your take on these implications and how do people prepare? >> Well, that's right. It's really the computer's generalized and it's everywhere and yes, it's in the closet. But as I say, it's also in your fridge, it's also in your medical censor and what loads and what runs on that is it's very intertwined with the network. And the lament, if you like, that network architects, the card architects have today is that they feel like they've lost control. They feel they've lost control of exactly what different business groups are doing, how these applications are playing out. And shout out to them, I guess for them is really that they need to be involved from a very early date on how these services are supposed to look. Just the latency of the patients, the data and where the data's supposed to live, where it's allowed to move to. All of those are deeply regulated and deeply controlled. And so making sure that that's aligned with how these applications will actually live and work. Even on a regular basis, sooner there has to be thought about now. An unplanned for so that we can get to the there and not trip up along the way. And then if it's bad enough now with all the different clouds, it's going to be much worse when everything can run a different workload on a minute by minute basis. Right. But that's cool. That's the world we have to find for. >> Okay. Andrew. Caroline. Thank you for your insight. Really appreciated coming on theCUBE. Thanks for coming. I really appreciate it. >> Thank you very much. >> Thank you >> Okay. This is the cube coverage of IBM Think 2021. I'm John Furrier, your host. Thanks for watching. (cheerful music playing)

(upbeat music) >> Welcome to this special Cube conversation here in Palo Alto, California. I'm John Furrier, host of theCUBE, we have two special guests, Karim Toubba, CEO of Kenna Security, and Caroline Japic, CMO, Kenna Security. Great to see you guys, thanks for coming on, appreciate you taking the time, appreciate it. >> Thanks for having us. >> So RSA is coming up, big show, security's at the top of the list of all companies. You guys have a very interesting company. Risk based vulnerability management is like the core secret sauce, but there's a lot going on. Take a minute to talk about your company. What do you guys do? Why do you exist? >> Yeah, sure. Thanks for having us. Some, the security landscape as you very well know, pretty crowded space, a lot of different vendors, a lot of technologies that enterprises and organisations have to deal with. What we do has a lot of complexity behind it, but in an app practicality for enterprises is actually quite simple. They have many, many data sources that are finding problems for them, mapping to their attack surface, what are misconfigurations? Where are there vulnerabilities in your network or your host, where there vulnerabilities in your applications, we taking all of that data, specifically from 48 different data sources, we map it to what attackers are doing in the wild, run it through a lens of risk, and then enable the collaboration between I.T. and security, on what to focus on at the tip of the spear with a high degree of fidelity and efficacy so that they know that they can't fix everything, but prioritize the things that matter and are going to move the meter the most. >> So you guys have emerged as one of those kind of new models, the new guard of security, it's interesting, it's been around for 10 years, but yet a lot's changed in 10 years but a lot of evolving. Risk based vulnerability management is the buzzword, R-B- >> V-M >> Okay, really comes from the founder of the company. Why is this becoming an important theme? Because you got endpoints, you got all kinds of predictive stuff with data, you got surface area is growing, but what specifically about this approach makes it unique and popular? >> Yeah, I think what's happening is if you, to really answer that question, you have to look at two different ends of the spectrum in terms of the business, the security side and the IT DevOps and application development side. And at the core of that is what was largely traditional tension. If you think about security teams, operations teams, incident response teams, and if you sit down with them and understand what they do on a day to day basis, beyond the incident response and reaction side, they have a myriad of tools and technologies that discover problems, typically millions of issues. Then you go to the IT side, and the application and DevOps side, and they care about building the next application, making sure the systems are up and running. And what happens is they, we've gotten to the point where they can't possibly fix everything security is asking them to fix, and that's created a lot of tension, people have woken up, started to realize that that tension has to give way to collaboration. And the only way you can do that is enable security to detect all the problems, but then very quickly focus and prioritize on the things that matter, and then go to IT and then tell them specifically what to fix so that they have a high degree of precision and understanding, that the needle will be moved relative to what they're asking them to do. >> So is it the timing of the marketplace and the evolution of the business where it used to be IT that handled it, and now security has gotten broader in its scope, that there's now too many cooks in the kitchen, so to speak? >> Yeah, it's gotten broader in its scope, and there's also been a realization that if you think about the security problem statement, they find all the problems, but if you if you peel back the layers, you quickly realize, they own very little the remediation path. Who fixes-- >> John: They being IT? >> They being security. >> John: Okay. >> Yeah, so it's actually quite fascinating. If you think about who fixes a vulnerability on an operating system like Windows or Linux, it's the IT team. If you think about who fixes or upgrades a Java library or rewrites an application it's DevOps or the application developers, but security's finding all the problems. So they're realizing, as they deploy more tools, find more issues, and increase the amount of data, they've got to get very precise and really enable an entirely new way of collaborating with IT so that they can get them to focus on the things that matter the most. >> Karim, I want to dig into some of the complexity, but first want to get the Caroline on the brand, and the marketing challenge because it's almost an easy job in the sense, because there's a lot of security problems out there to solve, but it's also hard on the other side, is that, where's the differentiation? There's so many vendors out, there's a lot of noise. How are you looking at the marketplace? Because you guys are emerging in with nice, lift on the value proposition, you won some recent awards. How do you view the marketplace? RSA is going to be packed with vendors, it's going to be wall to wall, we get put in the corner, we are going to have small space for theCUBE, but there's a lot there and customers are being bombarded. How are you marketing the value proposition? >> You are right. There's so much noise out there, but we are very clear and precise on the value we bring to our customers, we also let our customers tell the story. So whether it's HSBC, or SunTrust, or Levi, we work with them very closely with those CSOs, with their head of IT to understand their challenges, and then to bring those stories to life so we can help other companies because our biggest challenge is that people just don't know that there's a better solution to this problem. This problem's been around a long time, it's getting worse every day, we're reading about the vulnerabilities that are happening on a regular basis, and we're here to let people know we can fix it, and we can do it in a pretty quick and painless way. >> You had mentioned before we came on camera that when you you're getting known, as the brand gets out there, but when you're in the deals, you win. Could you guys share some commentary on why that's the case? Why are you winning? >> Yeah, by the way, just to piggyback off that a little bit, there is a really interesting paradigm happening within the security space, if you look at the latest publications, I don't know, there are 1400 of us all buzzing around with the same words? I think what Caroline and the team have done an exceptional job on, particularly in relative to the positioning is, we don't want to scare people into looking at Kenna. We want to be more ethereal than that and make them understand that we're ushering in a new way away from tension to an era of collaboration with IT, DevOps and application teams. That's very different than telling somebody in your messaging, Hey, did you hear the latest attack that happened at XYZ? >> Yeah. >> That sort of fear and marketing through FUD, is creating a lot of challenges for organizations, and candidly, is making CISOs and other people in security close the door. >> I've definitely heard that, do you think that's happening a lot? >> I think that's happening a lot. I think we're sort of, I like to think that Caroline and the team are sort of at the forefront of leading that initiative, and you can, and we're doing it in every way possible to really sort of tell a much more positive story about how security can be smarter and spin in a positive light, and in fact, the technology is enabling that, so it's consistent. >> We live in dark times. Unfortunately, a lot of people like, if it bleeds, it leads, and that's a really kind of bad way to look at it. But back to your point about tension and collaborations, I think that's an interesting thread. There's a ton of tension out there, that's real, from the CISO's perspective. Because there's too many teams, I mean, you got, Blue Team, Red Team, IT, governance, compliance, full stack developers, app. So you have now too many teams, too many tools that have been bought and it's like, people have all these platforms, they're drowning in this. How do you guys solve that problem? >> Yeah, it's back to that point of collaboration, and what we've really found that's been interesting in solving that problem, because what we're doing if you step back, is, we're bringing in all these data sources, and where that tension comes in, if you unpack it a little bit, is from different people coming in with different data sources. So IT comes to the table about what to fix, with their own point of view, security comes with their own point of view, application teams come with their own point of view, governance and compliance comes with their point of view. What we do is we come in and even though we're technology, we're really aligning people in process. We're saying, "Look, we're going to to amass all that data, "we're going to very quickly use machine learning "and a bunch of algorithms to sift through "millions of pieces of data "and divine what actually matters." It's empirical, it's evidence based, and we align all the organizations around that filter through risks so that there's agreement on how to measure that, what to prioritize, what to action and what the results look like. And when it turns out that when you get a bunch of people across an organization, to get aligned around data that they all agree with as the source of truth, it gets much easier to get them to really focus on the things that ultimately matter. >> It's a single version of the truth, right? It's a single version that they all can work from. Security isn't telling IT, "This should be your priority today," when they say, "You don't know what my priorities are," is actually the data that's telling them what their priorities are by role, and that's really important and really gets past all the, the friction and the fighting in between the teams. >> Yeah, that's great point, back to my other question when I get back to you Caroline, is what is the success formula look like for you guys? Why are you winning? What are the feedback you're hearing from your customers? Because at the end of the day, references are important, but also, success is a tell sign. So what's the reasons behind the success? >> Yeah, I'll let Karim talk about being face to face with customers, because he does that all the time. But what we're saying is that, the customers are resonating with the story that we're telling, they understand they have the problem we're laying out in a very simple way for, to be able to solve their solution, and that's working. We've redone our positioning, our messaging, we've trained our sales team, people understand the value we can bring, and that's what we're communicating, and that's what's working. >> Karim, please add on that, I want to get more into this. >> Yeah, and on the customer side, what we see and I'll give you a pretty classic example for us with a very large bank that's a customer of ours. We actually started on the security side, right? We sold to their deputy CISO to deploy, and then eventually, they doubled down and then deployed globally across 64 countries. And that happened sponsored by the CIO. Now we're a security company, so you ask the question, well, why did that get driven in that structure? And why did that deal go down ultimately in that way? And what was the real value? The value to the security person was clear, I want to aggregate 10 to 12 different data sources, I want to prioritize, I want to collaborate with IT. The value to the CIO was the CIO happens to own all the application developers and all the IT people and the security people on a global basis. And so what they wanted to do, is they wanted to understand what the risk was for each of the lines of businesses they had within organization so that they can hold the business users accountable to paying a small tax for security, not just developing the next billion dollar high net worth application, which is extremely important to those businesses, but at the same time, ensuring that they're secure. And so that leverage when you start with security, and then branch out in other organizations, especially in large, multinational organizations, is really where the the real value comes into the platform. >> So if I hear you correctly, you come in for security, okay, we can get rid of the noise, help you out, check, win, and then the rest of the organization doesn't have security teams per se, >> Karim: Correct. >> Needs security to be built in from day one. >> Karim: Correct. >> You're providing a cross connect of value to the other teams? >> That's right. >> It's almost like, security is code, if you will. >> Karim: That's right. And nowhere is that more evident in our utilization statistics. So we're a SaaS platform, so of course we, like many other SaaS companies do a bunch of analytics on utilization of our customers, more often than not, in our large scale enterprises, we actually have more IT and non security users logging into Kenna, in a self service model, because they're the ones, back to the point you made earlier, that are actually driving the remediation path. >> Take us through how that works. So say I'm interested, okay, you sold me on it, great, I need the pain relief on the security side, I need the enablement and empowerment on the collaboration side, what do I do? Do I just plug my databases into you? Is it API driven? Are you on Amazon? Are you on Azure? What's cloud? What am I dealing with? Take me through the engagement. >> Yeah, so we're 100% cloud based platform. Multi cloud, so we can deploy in AWS, we can deploy in Google et cetera. And then what we do is we effectively through a bunch of API's called connectors that are transparent to the customers, we enable them to bring in their data. So this is everything from traditional scanning data like Qualys, Rapid7, Tenable, more, newer data like CrowdStrike, Tanium, DaaS SaaS, software composition analysis tools, WhiteHat, Veracode, Black Duck, Sonatype, you name it. The list goes on, specifically, there's about 48 of them. All of that is basically helps us understand what the totality of the attack surface is. That's very useful for security because they're using multiple tools. We then overlay what we call exploit and tell, this is the data that tells us about what attackers are doing in the wild. Specifically, we have 5 billion pieces of data that tell us about what vulnerabilities are being popped, what's the rate of change, what malware are they being embedded in? That use, that information is used through machine learning to help us prioritize and risk score each of the findings we get from the customer tools. And then where it pivots over to IT, is we then allow them to take all of that data and that metadata and asset criticality into what we call risk meters. So they're basically aligned with where, how IT operates. So for example, if you own all the Linux infrastructure in the cloud, you log in, you'll only see the risk across the infrastructure you own. Whereas if Caroline owns all the endpoint real estate across Windows, she logs in and understands what her risk is across Windows. And then we of course, integrate in the ticketing systems to drive the remediation and report up to executives and then over to security, about what the workflow you-- >> So you guys really focusing not so much on the security knock or the sock, it's more on indexing, if you will, for lack of a better description, the surface area, >> Karim: Correct. >> And getting that prepared from a visibility standpoint to acquire the data. >> Karim: That's right. >> And then leveraging that across-- >> Across the organizations, yeah. >> Did I get that, right? >> It's exactly right. And if you ask, if you again, double click deeper on that, what's fascinating to watch, so we have a an annual, or bi annual report that we do called prioritization or prediction, or P2P. And this is all of our customer data completely anonymized in a warehouse, and then we run a bunch of reports, and lot of the analytics we ran initially were around security. Now we're starting to pivot in IT. If you look at our latest report, one of the most interesting things I found in my time here is that the average large scale enterprise has actually no more than 10% remediation capacity, right? So what does that tell you? That tells you that 90% of the problems are going to go unsolved, which pinpoints why it's even more important to have specific prioritization on the things that matter. >> They solve the right 10%. >> At the right time too, >> At the right time. >> 10% capacity, operating capacity, assuming some automation that might take care of some of the low hanging fruit >> Exactly. >> Through DevOps or automation. You can focus on those 10% at the right time, which by the way, if you use that capacity for the wrong problems at the wrong time, it's wasted capacity. >> Karim: That's right. >> That's what you guys are trying to get at, right? >> Karim: That's exactly right, work smarter, not harder. >> So Kenna security, what's the vision? What's the next step? Why should someone care about working with you guys? Why is it important to engage you guys? What's the big deal? Is it the risk based vulnerability, kind of origination invention, which is the core or the DNA, or is it something bigger? What's the vision? What's the why? Yeah, well look for us, we started, our company was actually founded by a gentleman by the name Ed Bellis, who's the ex chief security officer at Orbitz, and he founded the company out of a need. We started very early in the traditional pure vulnerability space. This was like calling Classic Qualys, Rapid7, Tenable. We then expanded into the application world. So this is starting to take in, moving up stack if you will full stack, as the environment moves to cloud, as the environment moves to containers, as the environment moves to configuration management as the environment moves to a much more ephemeral state, that will drive an entirely new set of data sources that will drive an entirely different new set of priorities all aligned with the same model of risk. So our view of the future is that we are the platform that enables the organization to understand the totality of the attack surface, that enables collaboration across all the groups that deal with technology within enterprises, and allows them to really prioritize and understand risk in a way that not only fosters the collaboration, but gives you that return on investment that candidly ultimately CIOs are looking for. >> Caroline the story from a marketing perspective, what's the story you're trying to tell? >> We started this space, our founder Ed Bellis is the father of risk based vulnerability management and he loves it when I say that, but it's 100% true. We are continuing down this path, I mean, there are so many companies that have this problem that don't know that there's a better way to solve it. And so for now, our mission is to make sure that we're educating those people, they understand what's possible to do today, and then continuing from there, so. >> Well, I really appreciate you guys coming in and introducing and sharing more about Kenna Security, we've been seeing successes. I'm going to ask you about what you guys think about RSA, I'd love to get both you guys to weigh in. But before we get to the RSA kind of what's coming, take a quick minute to plug the company. What do you guys looking to do? You hiring? You just got some funding? Give the quick pitches. >> Yeah, sure, we did. We just closed $48 million series D round. We had all of our investors and a new investor, Sorenson Ventures come in. We also had two strategic investors, Citi and HSBC, because we do quite well, that very good validation. And we're also quite prominent in the financial services vertical, it helps that. And so for us, it's really about scaling, right? Scaling people, scaling the technology, scaling capabilities-- >> John: Across the board. >> Across the board. >> Engineering, obviously. >> Engineering, sales, geographies, it's really about getting the word out there and then being able to follow that up with the feed on the street that matter. >> We're definitely hiring, but we're also growing through OEMs. So we have a relationship with VMware, they're embedding us into their app defense products, and so if you buy app defense from VMware, you are buying Kenna whether you know it or not. >> So you're going to be an ingredient in other products. >> That's right. >> And or direct or indirect, probably some channel ecosystem opportunities? >> That's right. >> So we're growing on the technology partner OEM front, definitely interested in talking to companies that are interested on that front. >> We should do a whole segment on my fascination with what I call tier two or tier 1B clouds, specialty clouds, security clouds. So maybe do that another time. Okay, final question for you guys. RSA is coming this year 2020, and then a series of other events. Cloud Security has been a hot topic since re:Inforce last year was launched, we were there, kicking off theCUBE in security. What do you guys expect this year at RSA? What do you think the big themes are going to be? The hype? The meat on the bone? What's the real deal? What's the hype? What do you guys think is going to happen? >> Karim: I'll let you start. >> Yeah, I can tell you our theme is the right fight club. Because we are focused on the right fight that you need to have every day inside your enterprise. It's not focused on all the vulnerabilities that are hitting you because they're hundreds of thousands of them, millions of them, and there's going to be more every single day, it's about fighting the right fight. So if you come by our booth, you'll see that, it's going to be very exciting-- >> And of course, don't talk about the Fight Club vulnerabilities. (Karim laughs) >> You know the rules of the fight club. >> The first rule is to talk to Kenna about the right fight club. That is the first rule. >> That's cool. >> Yeah, I mean, it's interesting. Every, as you very well know, every year when people walk away from RSA, there's a few blogs that are written about what was the theme this year, I suspect this year's in security specifically, is going to be about AI driven security. We've been starting to see that for a while, it started to bleed into last year's event. I think for us in particular, we have a very particular point of view, and our book point of view is that doesn't matter if it's ML, if it's AI, or what type of algorithms you're running, the question is, what's the value? What is the value when you have 1400 people all screaming to get in the door of an organization? Everybody really has to begin to answer that question fundamentally. And I think the people that have that position in the market are the people that are going to be able to stand out. It's interesting, as always the hype with AI, but it's interesting, I was just trying to figure out when the term there is no perimeter was kind of first coined in theCUBE, I'm thinking probably about five years ago, it really became a narrative and then more recently, with the cloud, the perimeter is dead. Edge is out there. >> Karim: Right. >> So this is, what's the gestation period of real scalable security post perimeter is dead. It's interesting, is it years, is it seems to be hitting this year. It seems to be the point where, okay, I tried everything, now I've got to be data driven or figure out a way to map the surface area. >> That's right. >> End to end. Well, thanks to Kenna Security coming in, a solution for figuring out the vulnerabilities with a real invention. We're going to be covering security at RSA with Kenna Security and others. Thanks for watching, this is theCUBE. (upbeat music)

>> From Palo Alto, California, it's theCUBE. Covering VMware Women Transforming Technology 2019. Brought to you by VMware. >> Hi, Lisa Martin on the ground with theCUBE at the fourth annual Women Transforming Technology event VMware, WT squared, one of my favorite events and I'm joined by two PhDs, both from, I'm going to say this one time, the Stanford VMware Women's Leadership Innovation Lab, we've got Shannon Gilmartin, senior research scholar. Hi, Shannon. >> Hi, great to be here. >> And we've got, great to have you, we've got Caroline Simard, managing director of the lab. Ladies, thank you so much for joining. >> Thank you, it's a pleasure to be here. >> So this event, we were talking about before we started, that you, walk into the keynote, opening keynote which in and of itself was electric but the energy that comes into the room with, VMware was telling me a little while ago, about 1500 live attendees. >> Incredible. >> Not even including those that were watching the livestream. The energy comes into the room and then, of course, this morning with Joy, I'm going to try to say her name, Buolamwini. The poet of code, the MIT researcher who started really, sharing with us the significant biases in AI. The energy, if it could even be down that more, I can't even imagine it, so. I can imagine the panel that you guys were on this morning was quite charged. The panel title was, I found interesting, Inclusive Innovators Designing For Change. So Caroline, talk to us about designing for change. You look through a design lens, what does that mean? >> Yeah, so I think what, to frame the morning, and then Shannon was the moderator, so I want, she picked the topic of design. But I think what Joy really showed is the power that is possible to realize when women and women of color and people from different dimensions of identity are included in creating technology and how much better technology will be for society, right? If all voices are included, and I would also say that some of her comments also make it clear that it is fundamentally irresponsible not to have diversity at the table in designing the technology of tomorrow. The consequences on different kinds of people and different populations are significant. And so this is why Shannon really picked this idea of, as engineers and designers and creators of this technology, how do you keep in mind the responsibility that you have? >> So yeah, talk to us more about the design and why that is so critical. >> And the way we positioned it for our panelists, it was titled Inclusive Innovators Designing For Change, and we were going to explore how meaningful change towards greater diversity and equity is realized in engineering cultures. And in the very technology that's being created. More specifically though, how do individuals and communities of people design for change in their technical environments? Even when this environment may not be initially very receptive to new ways of interacting. To new ways of thinking, to new ways of achieving. And so the whole panel was premised on this idea of people are designers of change in their environments. How does that happen? How do people interface with barriers to those design processes? And what is advice for the younger generation as they look ahead to their pathways as designers for change? >> Yeah, 'cause change in any context of life is hard. >> Yep. >> Yes. >> Right, it's an uphill battle. But designing for that change, I'm curious what some of the commentary was from the panelists about, when you're encountering, whether it's a company or a leadership group within a company that, to your point, isn't receptive, what were some of the comments or stories of how that was changed over time to become receptive and understand, the massive potential that that change can have? I mean we look at numbers like, companies with women on the leadership communities are far more profitable, so what were some of those, from, I don't get it, to, oh my gosh, why aren't we doing sooner? >> And we have this amazing range of perspectives represented on the panel, so we had a VMware CTO, chief technology officer Ray O'Farrell. And he was really talking about from a leader perspective, a key idea here when there are barriers and blocks and inertia, is to open things up and really start listening. And this is a skill and a talent and a group practice that is so little done, so infrequently done. So poorly done, sometimes. But really key in the face of those barriers is to actually say, instead of shutting down, open up and start listening to what's happening. Another one of our panelists, Susan Fowler who is the Time Magazine Person of the Year as one of the silence breakers in 2017, she was really talking about how, expect the steps, you're going to need to go through a lot of steps to make your voice heard. And ultimately, for Susan, she made the decision to go public with what she had encountered and was facing and grappling with and struggling, as were many of her colleagues. But she was really talking about the step by step process that's involved in a large organization, when you're hitting blocks, you just got to keep on fighting that good fight, and you also need to be doing your very best work at the same time, it's a high pressure situation. >> Yeah, absolutely. >> So. >> Absolutely, we also heard from Lisa Gelobter who is the CEO of tEQuitable, an organization that's creating a safe place for change agents to share their stories when they're encountering these blocks and this kind of unfair treatment. And she talked about, also, the need to do your best work but also the critical importance of community in being more resilient as you're trying drive change in your environment, right? And this is the kind of community that is being built today with this event, right? It's really paying attention especially for her, as a black woman engineer, being the only one constantly at the table fighting for change has been something that she has realized she needs to pay a lot of attention to so that she can be much more resilient as a leader for longterm change. Another topic that I think, in terms of generating change, that really came through both in the panel and during this morning's keynote, and that we pay a lot of attention to at the lab, is to really highlight bias. Is to really diagnose what is really happening in organizations? Or in AI, as we heard from Joy this morning. So a lot of people genuinely aspire to treat others fairly, right? But they don't realize that their workplaces are so far from being a meritocracy, that there's these structural inequalities that are really embedded in all of the ways that people are working. And so when you're able to show people exactly how it shows up in their company, right? The promotion rates for women of color for example, being lower than for other people, the exact points of data that they need to see, that they're not treating people the same way and creating the same kind of pathways for impact for different kinds of people, then that has a lot of power to drive change because a lot of people, then, will be very motivated to say, okay, I see this is happening in my org every day. Now I can design a different approach, right? How do I redesign the way I'm working today? In my units. >> And take action. >> And take action. >> 'Cause you actually have the data, it's such a dichotomy at times, that we have, we're surrounded by data especially in Silicon Valley. But one of the things that shocked me, what Joy showed this morning is, when she put on blast, IBM, Microsoft, and what was it, Face++, about looking at all of the built in biases to facial recognition. But, one of the things that really also, I thought, was interesting, was that, she went and showed this to these companies, who responded, and those numbers are actually improving. And then when she said, hey Amazon, so, the fact that even that one person is able to show, look at some of the massive problems that you're training these models to have, they need to be able to see that. So the highlight, I think, the highlight the bias, and the communicate, communicate, communicate and listen, are three critical elements to any place being successful. >> Exactly. >> Exactly. One additional part of both Joy's presentation and Lisa's comments too, really spoke to action needing to take an intersectional approach. So Joy's data breaks it down by race and gender and all of a sudden, you see completely different trends. Lisa spoke to that as well in her comments. Key to this designing for change process is really wearing the hat of someone who is looking through the world with an intersectional lens. And understanding how different axes operate together uniquely for different groups. And that's when you see these biases being highlighted really in full force, in full relief. So both of these points and these presentations really brought that up. >> Yeah and the intersectionality that Joy talked about was even evident and you could parallel it to, why it was important to look at all these different sources of facial recognition data, how disparate some of them were. >> Right, right. >> I know. >> Without that lens you couldn't see all of that variation even across the different providers. >> Exactly. >> Yeah, and she talked, too, about how everything is classified in a binary way, right? In terms of gender identity, and then where data doesn't even see people who are Non-Binary. >> Exactly. >> So it's like, >> That's still a huge omission >> again, exactly. That we have a lot more work to do to have data that truly captures all the dimensions we're interested in. >> It does, it does. Long way to go, but the fact that it's being highlighted and opportunities like, not just what VMware does but the lab as well. So let's talk a little bit about the lab. It kind of got its start in 2013 when then Stanford president Doctor John Hennessy, provided some funding. I had the opportunity to interview him last week, lovely man. Last year VMware did a big endowment of about 15 million. What's going on, Caroline, we'll start with you, what's going on at the lab? What are you guys studying now? What are some of the breakthroughs that have been uncovered in the last 12 months? >> Yeah, so a big part of our lab's work and since we began this work, has been to really bridge the gap between research and practice, right? And so a lot of why there's little progress being made is because you have a lot of research happening in the academy, in the ivory tower, if you will. And then you have a lot of innovative practices being tested but without necessarily the research foundation and the research frameworks to truly evaluate it. And so, our work has been to really bridge those two things together. And explore those boundaries so we can have more innovative research but also more evidence based practices come in, right? And since the VMware endowment we've been able to, really grow in our aspirations in the kind of data, in the kind of research questions that we can really ask. One of them is this focus on the more intersectional, longterm study of really documenting the experience of women of color. And really understanding the nature of their career pathways across racial dimensions, right? And really highlighting a lot more of, qualitative deep insight, generate their stories, right? And really centering their experience. The other one is, investing in large scale datasets that capture gender, race, age, and other identity dimensions and look at their longterm career trajectories. This is actually work that Shannon is leading. So we have an exciting dataset where we have people through five years and we see what happens to them, who gets promoted? Who doesn't? Who gets top talent designation, who gets a salary increase? Who, and then we're excitingly, looking at social network data, so who's meeting with who? And then what kind of connections do you need to be able to advance in your career? And are there some systematic inequalities there, right? And a big part of our work then is to design these interventions where we work with companies to test what we call a small wins approach. It always starts with diagnosis, here's what's going on in your very specific workplace and your culture. And then we co-design with leaders and managers. It doesn't work for us or HR or anybody to say, go do this, or you should do this. It's really about really engaging managers who want to do better in coming up with the design fix, if you will, that they can come up with. Informed by our research, so it's a co-design process. And then we roll it out and we test the outcomes pre and post, so. We're doing a lot more work now to disseminate what we're learning through these interventions so that other organizations can implement this very similar approach. >> First I love that it's called an intervention. 'Cause I think that's incredibly appropriate. (Shannon and Caroline laughing) Second, are you seeing an uptick in the last year of companies, obviously VMware and Dell being two great companies that are very focused on, not just women in technology, but I loved how Joy said today, it's women and people of color are the underrepresented majority. Are you seeing an uptick in companies willing to, accept the intervention and collaborate with you to really design from within for that change? >> Yes absolutely. And I would say that in this industry people are comfortable with piloting things and doing a little R and D experiment, right? So it's also a culturally appropriate way of thinking, okay, what if we try this, and see what happens? And so I see a lot of energy from organizations and based on what you were talking about, it's also, I think companies are aware that it's, the overlapping dimensions of identity increasingly aware, are within their own walls, but then, in their consumer base, right? So how is their product affecting different kinds of people? Are their customers experiencing bias from the very platforms that they build? And so I think that's also a very powerful, entryway into this intersectional conversation because, the product is, so foundational to the business of the company. >> It is, and especially event after event that we cover on theCUBE, customer experience in any industry, is critical because as consumers of whatever it is, we have so much choice. Shannon last question for you. One of the things that always interests me is the attrition rate being so high in technology. I'm curious what you guys are finding in the lab with, mentioning following women on maybe their first five years. Are you seeing any glaringly obvious, challenges that are driving that attrition? Is it, it's got to be more than the motherhood penalty. >> Right, right. We're looking at a range of, what we call pathway outcomes really for young people just starting out in their very first, second jobs, where they are several years later, we're looking at odds of promotion, odds of leaving the company, odds of moving and making a lateral move into some other kind of line of business, maybe taking them out of, let's say, a technical role and moving them into a non technical role. Each and every one of those critical moments is worthy of deeper study for us. And what we're doing, really, is taking this intersectional lens and understanding how do those different moments vary for different groups of women? It's not enough just to say, all women have some x percentage of an attrition rate. We're trying to understand how attrition really varies by sub-groups of women. And how that varies over time with what interactions that precede it and then follow. One of the themes that we've really been looking at in, for instance, attrition stories, is the assignment. Which projects, what kinds of assignments are people getting in their first few years on the job? How are some of those make or break? With what net consequence for women, men, from different racial ethnic backgrounds, different ages, different countries? And understanding, really, the role of those assignments in someone's longer term career pathway, just how important they are. And what kinds of interventions we can hand design to really elevate access to the best assignments for everyone, basically. >> Gosh, you guys, this is so fascinating and so inspiring what you're doing at the lab I wish we had more time, but you'll have to come back next year! >> Exactly. >> Absolutely we will thank you so much for having us. >> Thank you so much, Lisa. >> Thank you. >> Thank you. >> Thank you so much. For theCUBE I'm Lisa Martin, on the ground at WT squared, thanks for watching. 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>> Announcer: From the VMware campus in Palo Alto, California, it's the Cube, covering Women Transforming Technology. >> Hi, Lisa Martin with the Cube, on the ground at VMware in Palo Alto, at the third annual Women Transforming Technology event, we're excited to welcome to the Cube, Caroline Hubbard, an Analyst at LinkedIn, and the founder of ThreadBred, Caroline, nice to have you here. >> Thank you for having me. >> So you, as young as you are, you're a speaker at this event, you spoke in >> Caroline: I am. >> The Emerging Leaders Track, tell me the name of your session, and what >> Caroline: Yeah. >> Some of the key messages were that you delivered today. >> Definitely, my session was called, "Stand up, Stand Out, "How to Become and Advocate for Change in the Workplace," and my session detailed my experiences thus far, navigating corporate America, not only as a woman, but as a person of color, and some of the really eye opening experiences I've had, in terms of the toxic cultures that are rampant in our organizations across America, and through this experience, I learned really valuable lessons. And two of those lessons are that performance and how you're perceived can only take you so far in an organization; ultimately, if you're not in a place that values your identity, or values you for your differences, not just in spite of your differences, then your chances of success are going to be limited, and if you allow toxic cultures to eat away at your own perception of self, then you're going to be in even more dangerous positions. So I sort of talked about how I learned those lessons, and provided a framework for which we can all go back to our companies and bring awareness to issues that are affecting underrepresented people. >> How did you hear about Women Transforming Technology? >> Yeah, so since I've moved here, 10 months ago, I've just been taking the city by storm, networking, joining lots of women's groups, to just try to find women with similar experiences as me; I'm from the east coast, so I don't really have that many friends or a network out here, and that's what I wanted to build, so through one of the women's groups I'm associated with, I was speaking with a friend, who was like, "Well, you should check out this conference," so I did that; I went online, and I connected with one of the program leads here, and we were able to talk a little bit about my experience, and I was invited to speak. >> Fantastic. >> Yeah. >> And now you can say you've spoken at an event where Laila Ali spoke this morning >> Caroline: I know >> That's an honor (laughing) >> She was so inspiring, because you know, you look at a woman like Laila, who's >> Right. >> Who you think is just born with confidence, and courage, and she talked about how a lot of that is true, very innate, but there was times where she kind of has to recheck >> Caroline: Yeah. >> Kind of do a gut check, and say, "Alright, I feel like "I'm kind of nocked back a bit," >> Caroline: Mm-hmm. >> I loved her recommendations for you know, like the Boy Scouts, what, always be prepared, >> Caroline: Yeah. >> But the preparation is really key; have you found that to be something that helps you kind of harness your inner mojo, your inner confidence? >> Absolutely. >> Whether you're speaking at Watermark, or you're here. >> Yeah, absolutely, and I come from a performing arts background, and I spent a lot of time on stage, and I just found that throughout my life, being on stage energizes me, and being able to connect with people and be fully transparent is something that's really refreshing, but with that, comes a lot of preparation, and I've spent hours, actually, last month when I did a similar talk, my mother and I were up until five A.M. the night before a big speech, just working and making sure it was perfect, and deliver the right message. So I definitely agree, preparation is always key; it helps you feel confident, but like she said, there are times when preparation isn't enough, and you just feel a little bit unprepared or un-confident, and that's okay >> Yeah. >> What really matters is how you bounce back from those instances in which you don't feel as confident. >> I agree, I felt very validated with Laila Ali >> Caroline: Yes. >> Saying sometimes I don't always feel my best, so tell me a little bit, before we get into ThreadBred, I want to talk to you about a little bit about this program that you're in at LinkedIn, where you get to in finance, you get to work in different parts of the business >> Caroline: Right. >> Yeah, it's a really unique program, it's a two year long program, for people directly out of college, that gives you a lot of exposure across the company, so it's technically under the business operations organization, so your first year is split between rotations in sales operations and business operations, and then the second year, you can have more of an elective choice, where you can sort of dabble in product marketing or corporate developments, so it's a really unique experience in that it allows you to see multiple parts of the business, and currently, I'm on the consumer product growth team, which is responsible for getting people to use our app, and I also focus a little bit on our SEO strategy, so it's really opened me up to the world of tech, and how large scale enterprise companies work, which has been exhilarating. >> What have been your experiences, in terms of the diversity not just at LinkedIn >> Caroline: Right, right. >> But as you say, you've been in the valley now, for about 10 months. >> Yeah. >> What are some of the observations that you have made? >> Yeah, I think that a lot of the workforces, actual workforces are reflective of the actual diversity that's in the city, and if you look at the city, first of all, it's not very diverse, so it's kind of impossible for the organizations to have that same diversity, so it's been a challenge; I think that LinkedIn has done an incredible job, given the fact that there are not equal amounts of multiple different demographics, and I think LinkedIn is very conscious of the problem, and we're actively working to solve it, so I feel good about that, but I have noticed that in terms of gender, in terms of race, not everyone is represented on equal levels, and representation is so important, because for other people who are coming in future generations, you can't be what you can't see, so if there aren't people that look like you, you're going to be discouraged from pursuing an opportunity there, when that opportunity might be perfect for you. So I'm really empowered and passionate about trying to increase representation for all people in these organizations. >> It's refreshing to be at a conference like WT squared, because the accountability is so key, and what they announced this morning, with VMware investing $15 million into an innovation lab for women's leadership; the fact that they're together, expanding this stand in VMware >> Caroline: Mm-hmm. >> Relationship it's been over the last five years, but actively going to be looking at what are these barriers; the diversity barriers that women are facing, how do they identify optimal ways to eradicate those barriers? >> Mm-hmm. >> Because VMware knows, and the McKinsey report that was actually cited in the press release >> Caroline: Yeah. >> That they came out with this morning, companies that have more diversity at the executive level, are 21% more profitable. >> Caroline: Yeah. >> So they're understanding this is going to not just be benefiting our culture and diversity or our chief people officer HR function >> Absolutely. >> This is actually something that will benefit the entire company. >> Yeah. >> And what does this company deliver? Technology that other businesses and people use, to better our lives, so they get that, and that's saying refreshing is >> Yeah. >> Kind of an understatement. >> That is, yeah. >> But it really is nice to see companies that are willing to go, "Hey, we want to know exactly what these problems "are, so that we can then be strategic "in how we can solve them." >> Exactly, it is refreshing, and I think that more and more companies are realizing that diversity is not a luxury or just sort of a platitude, it's something that is intrinsic to the business, and to the health of the business, and the retention of employees, and as more and more people begin to realize that, I think that we will get better at increasing representation down the line. >> You know, I talked with a lot of women today and wanted to get their thoughts on the MeToo movement, Time's Up; in the last six months, that erupted on the scenes >> Caroline: Yeah. >> Unlikely alliance with Hollywood, and the resounding opinions have been, actually, that's momentum that we can take advantage of; we should be leveraging this, because when you have a platform that's that big, and that global, >> Mm-hmm. >> For an issue that affects every industry, including us in technology >> Mm-hmm. >> That they actually saw that as kind of an elevation of the platform >> Caroline: Yeah. >> I'm curious what your thoughts are about that. >> Yeah, I actually spoke about MeToo, and a couple of other social movements in my talk earlier, and one of the reasons I started my blog, ThreadBred, is because I started to realize this really unique cultural moment, in which I've emerged into the workplace, which has been characterized by these social movements, and a lot of these social movements have been galvanized through social media; social media's been able to bring so much attention to important issues, and shift public perceptions, so with MeToo, a movement that was founded by an African-American woman in 2006, and then it sort of gained more momentum in 2017 when Alyssa Milano tweeted it out, and then to have, a month later, Jackie Speier, congresswoman of California, introduce the MeToo Congress Act, you know, changes happening at such a rapid pace. More so than it ever has in the past, so I'm really excited to be a part of that, and I'm really excited that we are seeing this much progress on this rate. >> We need to keep that going. >> We need to keep it going, absolutely. >> Tell me a little bit more about ThreadBred. >> Yeah, so ThreadBred started in 2014, just as a fun, personal blog; my friends and I were getting our first internships, the summer after our Freshman year of college, and we were all in different industries, and couldn't really, or didn't know where to go in terms of where to get advice about what to wear, and of course, we wanted to make a good impression, so I just started creating outfits, dressing my friends up, telling them, this is what you should wear when you go here or there, and it sort of turned into this personal branding, as a young professional blog, and I started writing more about what are some of the experiences that young people have, directly out of college? What are some of the things they wish they knew before they started their jobs? And then I restarted it when I entered the work world now, and because of what's happening in society, I wanted to shift the attention to focus on these important social issues, such as women's empowerment, the representation of underrepresented minorities, and I've been able to have a lot of great dialogs with people that I know, and people that I have just met, who might have opinions that are different from me, and I think those are the most interesting ones, because they're the learning opportunities, and it sort of transformed into this story space, where we can consolidate information and learn from each other. >> I love that; one of the things that I thought was really cool, when I walked into the event today, was there's a headshot area >> Caroline: Yeah. >> And there's a resume writing clinic and a LinkedIn profile clinic, as well, and you kind of think, those are really foundational pieces to help someone have a professional looking photo, that doesn't have like somebody's arm that you need cropped out. >> Caroline: Absolutely, yeah. >> Or you know, a strong LinkedIn profile, especially if you're young, maybe just finishing with school and don't have a ton of experience; those are really important foundational elements, and it sounds like what you've done with ThreadBred, >> Caroline: Yeah. >> To advise young people on how should you look professional; that's a really cool thing that you've done, there. >> Caroline: Thank you. >> It's an area where you might think it's a small thing, but I think that can be very impactful. >> Yeah, it's kind of like the things that nobody tells you once you go in, it's just we're trying to capture all of that knowledge in one place, and share it with as many people as possible. >> Yeah. >> Yeah. >> So if you look down, finishing in the next what, year or so, >> Caroline: Yeah >> Your two year program at LinkedIn. >> Caroline: Yeah. >> What direction do you think you'd want to go in? >> Well, I love LinkedIn, and when I interviewed, I actually said that I was like the physical manifestation of LinkedIn; I am a networking person, I love connecting people with opportunity, and I love LinkedIn's message of trying to create economic opportunity for the global workforce, and I think that it's really rare that you find a company that's for profit, that also has this really social impact admission, and I want to stay in this space as long as possible, but years down the line, I could envision myself being an entrepreneur, and starting my own company to focus specifically on problems affecting people of color and underrepresented people around the world. I think that that's what I've identified I'm passionate about, and that's what I want to pursue. >> I can feel that from you, so I think definitely entrepreneurial. >> Caroline: Thank you. >> Kind of in summary, what are some of the things that you're going to be taking away from this third annual Women Transforming Technology event? >> Yeah, absolutely, well, from the keynote earlier this morning, it's about listening to the inner voice inside of you, always finding that inner warrior as Leila Ali mentioned, because I think that's so important; I think life is about just having good days, and then having days where you're encountering adversity, and it doesn't matter how much adversity happens to you, it matters how you respond to that, so always leaning into that inner voice and then using your voice to empower other women around you, who might have similar experiences, but who don't necessarily know how to navigate the same situations is where you can be most helpful, so supporting women and always finding your inner strength is what I'm going to take away from today. >> I love that; I'm going to borrow that from you, that was fantastic >> Caroline: Okay. >> Well, Caroline, you're going to be a big star, I can already tell >> Caroline: Oh, thank you. >> It's really nice to hear someone that's so young, that sees the opportunities here, and wants to very naturally, make a difference in it; you're one to watch, >> Caroline: Thank you. >> For sure. >> Thank you. >> Lisa: Thanks for joining us. >> Thank you. >> We want to thank you; I'm Lisa Martin with the Cube, we are on the ground at VMware, at the third annual Women Transforming Technology event, thanks for watching. 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>> Hi, I'm Lisa Martin with theCUBE, on the ground at Google for the sixth annual CloudNOW Top Women in Cloud Awards. And we're very excited to be joined by one of the winners this year, Caroline Wong, the Vice President of Security Strategy at Cobalt.io. Welcome to theCUBE, Caroline. >> Thank you for having me. >> It's great to have you here for many reasons, and we know that we're both dog lovers and they're not going to let us talk about dogs for the whole time, but I love that. So, you have previously been at eBay, Zinga, Symantec. Were you a STEM kid from grade school, and always interested in IT? Or is this something that you sort of zig-zagged career-wise, and made this career that you have now? >> So when I was 16 years old, my dad asked me what I wanted to study in college. And I told him Dance or Psychology. >> Wow, that's a different from >> It's different because I was like well, "What do I like? What do I enjoy doing?" And he said you're going to study Engineering, and you're going to do it at the best school that you could get into. And I studied Electrical Engineering and Computer Science at UC Berkeley. I really struggled with the curriculum, but I'm so glad that I do have a formal background in technology. I ended up in Cyber Security pretty randomly, to be honest. I did an IT project management internship at eBay, and when I graduated, I asked my manager if I could work for them full time. And they said there was a hiring freeze in IT, but they had an open position in Information Security. Which at the time, I didn't know what that even meant. The night before my interview, I looked up Information Security on Wikipedia and I memorized the definition. >> (laughter) You know, that just speaks to, and look what you're doing now. You didn't know, and there's probably many other people who are in the same situation, whether they're 16 and wanting to major in Dance or whatnot. I love that, that you were confident enough in yourself, probably in your education to, "let me try that out". When you were studying though, at UC Berkeley, you said there were some challenges there. This brings me back to my own days of studying Physics, which I wasn't good at. What were some of the things that surprised you? For the good? >> Sure, so I'll tell you a story about one of my Electrical Engineering lab courses. Of course, I make friends with the one other student in the class who's like, not quite sure what's going on. And we have teams of three, and so we have to find someone who really knows how to do it. So, what happens is, one of my colleagues fetches the materials for our lab assignment. My other colleague does the lab, and I write the report. And at the time, I'm a little bit embarrassed that I can't do all three. But after all, it is about team work and it turns out, what has helped me tremendously in my career has been my ability to write and to work well with others, and to communicate both verbally and in written form what's going on technically. >> That's outstanding. Just great advice again for others that it's not just about understanding engineering. There's other components that are really critical and will help you be successful. So in addition to the award that you're getting today from CloudNOW, you've been recognized as an Influencer by Women in IT Security, and as a One to Watch Women of Influence. You've also had a lot of publications. So I'm curious, what inspires you to be involved in the community and share your expertise? Not just your education in Engineering and what you're doing with cyber security, but also your path to success? >> Yeah, so for me, I'll contrast it with my sister. She's a Kaiser Pediatrician. And she's known for her whole life that she wanted to be a doctor, and she just went for it. And she was like, here's my target, and I'm just going to make it. I have always been very, sort of go with the flow, like what's right in front of me and what's an interesting problem to solve and how can I just put my whole self into it and apply what I know and try and learn something new. And I've approached my entire career that way. Not really knowing what was going to happen next, but sort of, looking around, trying to see, "Okay, "what does the industry need right now "and how can I apply my skills to try and add value?" >> I love that, that's great. My brother was the same way. Wanted to be a pilot from the time he was probably eight. And there's me, zig-zagging along. But I think that's also, it speaks to, if you have enough confidence in yourself and try things, you can be successful. So I love that. So tell us about your role at Cobalt.io and app security and what you're doing there. >> Yeah so, Cobalt, we provide application security services for cloud companies. Specifically, we provide on-demand manual penetration testing for web apps, mobile apps, and APIs. So we're really trying to help organizations to secure their applications. As a consumer of cloud applications, as a person who works for a company that works with so many different cloud companies, it's critical that security be in place. Because right now, it's not like, any organization, certainly no technology organization, works in a vacuum. Just like a car sources parts from many different organizations, every software, every cloud company sources from many different places. And at each step along that supply chain, you want to make sure that security has been built in. >> Outstanding. Tell me a little bit about your team there, and some of the key elements, to you, for managing a diverse team of folks at Cobalt. >> So we started four years ago. We actually have four Danish founders and so it's really interesting to be in Silicon Valley but have a little bit of a different culture. As a mom of a toddler and expecting in May, it was really important to me to find a job where I really liked the people, and I really respected them, where they liked and respected me, and where I felt I could make a big impact. And what's great about working with this team is, I feel like all of the people I work with actually have a life outside of work. I feel like, in Silicon Valley, so many people work for companies and it's like, that's all they do. And I respect that. If you're super passionate about something and you want to make your whole life about it, fantastic. But my colleagues are extremely brilliant and great at what they do, and then they do other stuff as well. >> It's refreshing to hear that because being in Silicon Valley can take so much time and effort but to be able to have a little bit of balance there, I think, you probably see an impact in productivity? >> Oh, definitely. I mean, people come into our office and they're like, wow people are happy, people seem well rested, people seem really focused and like they're hardworking, and they're excited about what they do, but they're not so stressed out. They're not burning out. People aren't needing to take emergency medical leave because of severe anxiety. So these are just things that I think really benefits the company and also our customers. >> Oh, definitely from a customer perspective. So, tell us a little bit about what winning this Top Women in Cloud Award means to you? >> So I'm just thrilled and totally surprised. For me to have an opportunity to share my story, and to also attend an event like this and be inspired by other women's stories, I mean, I think the mission of CloudNOW is so incredibly important. I don't think there's anything so special about any of the women that won awards tonight. And what I mean by that is, we're not extraordinary, we didn't necessarily overcome any crazy challenges or barriers. I want young women, and people of all types, to know that this is possible. And I think by sharing our stories and how different we are, and how we came from all sorts of different places, I think that can really be inspiring, for the next generation. And that's exactly what technology needs. We need a strong and diverse pipeline if we're going to continue innovating and continue creating. >> That's brilliant advice and I couldn't agree more. I think that some of the stories that we're going to hear from some of the fellow winners such as yourselves show that some really doing groundbreaking work, but others who just persevered, who had an interest in something and followed through with it. And learned along the way, made mistakes, had the opportunity to fail, learn from that, and continue going forward. I personally find that very inspiring. So, Caroline thank you so much for joining us on theCUBE and sharing your story. Best of luck with your new addition. >> Thank you. >> And your dogs, as well as congratulations, again, on the award. >> Thank you so much. >> We want to thank you for watching theCUBE. I'm Lisa Martin on the ground at Google for the CloudNOW Top Women in Cloud Awards event. Bye for now. (techno music)

>> Announcer: Live, from Orlando, Florida, it's theCube, covering Grace Hopper Celebration of Women in Computing. Brought to you by SiliconAngle Media. >> Welcome back to theCube's coverage of Grace Hopper Conference here in Orlando, Florida, I'm your host, Rebecca Knight. We have a great panel here today, we have three guests. We have Hilary Burns and Caroline Lester, both Reporting Fellows for the GroundTruth Project, and Tori Bedford, who is a Field Producer for the GroundTruth Project. It's great to have you guys on here. >> Thank you for having us. >> Thank you. >> So, I'll start with you, Tori, since you were a reporting fellow last year at the Grace Hopper Conference, tell our viewers what the GroundTruth Project is, and what your mission is. >> So, the GroundTruth Project is a non-profit based in Boston and it hopes to encourage young journalists and earlier-career journalists all around the world. So there is a series of fellowships going on, pretty much at all times. Different projects, there's one going across America right now that's looking at, it's called Crossing the Divide, it's looking at divides in America. It's a very divisive time for American politics so they're doing stories about that. And, obviously, we are re-upping our women in tech, women in leadership fellowship this year which we're really excited about. >> And so, each of you are working on your own, individual stories and then you will get back to Boston and produce. So, Hilary, let's hear from you, what are you working on here, what's your topic? >> Sure, so most of my time spend at the Grace Hopper Celebration so far has been spent talking with student about their career aspirations, any barriers they foresee, coming across any concerns they have about entering a male-dominated industry. And it's really been fascinating hearing their stories, some of them are international students, others are from universities all over the world and including Canada and the U.S. So, it's been very inspirational to hear. >> So, but here the ones that are aspiring to careers in technology and they're here at Grace Hopper, but there must be other ones who are too discouraged so they're not here. Are you also getting that angle, too? >> Well, I think it's important for that group of women to see these women who do feel empowered and are, a lot of them use phrases like, "We are making a difference in the gender gap "and if I don't do it, who else will do it?" So, I think it's important for all aspiring technologists to hear these women's stories. >> Are they discouraged, though? Because the headlines are bleak, I mean, we know that it's the numbers, but it's also the Google manifesto, it's the shenanigans of Travis Kalanick and people like him in Silicon Valley. What do they make of that? >> It's interesting, all of them are very intelligent, very aware of what's going on in the world. I've heard a mixed bag of responses from, "I try not to "read too much because I don't want to go in expecting "and having my own biases, I want to see for myself." Others are saying, "Yeah, I am nervous and I want to see "more women creating a path that I can then follow." So, I think there are a lot of people that are optimistically optimistic about their future. >> Cautiously optimistic. >> Thank you. Thank you for correcting me. (laughs) But, it's been interesting to hear all the different perspectives. >> Great, Caroline, how about you, what are you working on? >> Yeah, so, I am personally interested in the more personal stories of some of these women speaking at the conference. I've talked to the four really, wonderful, inspirational women. So, one of my favorites, I've just published a story on her, Chieko Asakawa, who is an IBM Fellow which is the highest honor you can receive at IBM. And she went blind at the age of 11, and has spent her life programming and creating programs and tools to help the blind access the world that is pretty hard to navigate if you don't have eyesight. So, she is super inspirational, super smart, super funny. So, it was a pleasure talking with her. And then I'm talking with three other women, Yasmine Mustafa, who started something called Roar for Good. >> Rebecca: We've had her on the show. >> Oh, you did? >> Yeah. >> Wonderful, great. So, she's fantastic, I'm really glad you covered her. And then another woman named Sarah Echohawk, who, sort of, is an advocate, an activist and is getting more and young, native women involved in STEM. And then, finally, I'll be talking with Stephanie Lampkin of Blendoor, who started this wonderful app to try and overcome the implicit bias, and unconscious bias that happens when people are hiring women or people of color in recruiting for them. >> So she's starting this app that she will then sell to companies, or sell to other recruiters? >> So, she's already started it and she has a lot of major tech companies involved. I think Airbnb uses it, I want to say SalesForce uses it, you're going to have to check me on that one. But she's got about 5,000 people on it right now. >> Wow, so the goal of these stories is to inspire other women by their success. >> Exactly, so these are four radically different women coming into tech in radically different ways and it's just really incredible to see how they've managed to overcome all sorts of obstacles in their way. And not only overcome them, but, sort of, utilize them to their advantage and stake out a place for themselves in this industry. >> Great, Tori, what are the projects that you are working on here? >> So, we've been hearing a lot about diversity, diversity is so important, and we've been hearing about how increasing diversity in a company makes your company better. It just brings in more perspectives, and it also, what's really interesting is that, in tech, it can catch people who have a diverse range of perspectives, can catch problems with products, or with a code, or with something, and how it would be implemented out into the world. I caught this really interesting panel yesterday about disability and looking at how people with disabilities can make companies, specifically tech companies, can help to improve them. This woman, Jennifer Jong, who is an Accessibility Program Manager at Microsoft, she was really interesting. She was talking about how, I wrote a piece on this yesterday, she's talking about how, when you bring people in with a disability, how they can catch things that other people just don't see or wouldn't normally notice. And also how, when we create things for those with disabilities, you know, a lot of things that have been implemented by the Americans with Disabilities Act. She talked about the button that you press to go through the door, how it can also be used by people who don't have disabilities and how it's important to create things that can be used by everybody, but that have inclusion in mind. >> So, why is that true? What is her perspective on why people with disabilities have this special ways to detect blind spots? >> So, if you're creating something, there's no way that you can know how many users are going to be interacting with it, there's no way that you can predict that a person with a disability won't be using it, and so it's diversity, it's really important to bring in different perspectives. So, they had talked about a video, a really beautiful, promotional video that showed a range of visuals, it was very effective but it had no sound and a blind person wouldn't get anything out of it. And so, it's like looking at a product, you need somebody to be in the room, just like you want women and people of color and a range of ethnicities, you want diversity, you want someone to be able to say, "This isn't going to work for me, this isn't going "to work for my child, this isn't going to work "for a range of people." And that's a really effective and important thing that ultimately saves your company's bottom line, because then, you won't have to go back and change your product in the future. >> And fix it, fix it as a problem. >> Right, you'll spend more money fixing your product than you would if you had just talked about, had inclusion and diversity, if you'd just considered that from the get-go, you'll ultimately save your company more money. >> So, the question for the three of you, really, is that as you said, we hear so much about the importance of diversity and of getting a variety of perspectives, and having people of different genders, and races, and cultures feel included and having a voice at the table, I just want to know, I mean, do companies really feel this way or is that what they say at Grace Hopper because this is what makes sense to say to their target audience? >> It's totally possible that it's just a marketing ploy, it's totally possible that they're realizing that half the population makes money and can do things, and that makes more money. I mean, a lot of tech is driven by the bottom line, it's driven by financials, but in the case of the disability thing, it's like, it almost doesn't matter. It is not only the right thing to do, if you need a financial incentive, that's not good. Obviously, it's the right thing to do so you should be doing it for that reason, but if you do also have a financial incentive, that's not bad. And if we're, sort of, driving more towards empowering women and giving women a voice and allowing women to do things and taking them seriously, ultimately that's not a bad thing. >> And just to add to that, I think there is a lot of research out there today, for example, having more women on corporate boards, that that does impact the bottom line and, obviously, that's what companies are most concerned about. So, I think that companies are starting to realize that having that diversity and inclusion is good for business as well as a marketing ploy. >> And I think, I mean, just to add, I also think that, you know, whether or not this is a good thing, I think companies do realize that that is important. And they're realizing that it's necessary, I don't know, it's necessary to impact the bottom line and that is something that, whether or not we like it, it is the most convincing factor for many of these companies. >> I think it's also, when you have women moving up to positions of power, to the C-Suite, to positions of leadership, they understand that women are people with skills and they are the ones who are, you know, hiring more women, and that ultimately helps the bottom line. So, as you have more and more women moving higher and higher to the top, that's when, like when we talk about the companies changing, that's because women are changing. And they're changing the perspectives of men and everybody else in between that works at the company. >> Are women changing? I mean, I think that's a question, too, is that we're all as collectively as a society, becoming more aware that these biases exist in hiring and recruitment practices. But, I think that's the question, are women starting to change, too, the way they behave in the workplace, the way they go about managing their careers? >> I know it's changing minds, like other peoples' minds. >> That's a really interesting question, though. One student I talked to who was from India, talked about the gender discrimination she has faced. And she said she did change how she acted, she shut down all emotions, she took any emotion out of her responses because her colleagues would say, "Oh, you're a woman, "you're so emotional," and she was tired of that. So, it's an interesting question to look at. I don't know, I don't have the data in front of me but it would be interesting to look into that. >> Yeah, great, that's the next GroundTruth project. Excellent, well Hilary, Caroline, Tori, thanks so much for being on theCube, we've had great fun talking to you. >> Yes, thanks for having us. >> Thank you. >> We will have more from the Orange County Convention Center, the Grace Hopper Celebration of Women in Computing, just after this. (upbeat music)

>> [Announcer] Live, from Silicon Valley, it's The Cube Covering Mobile World Congress 2017. Brought to you by Intel. >> [John] Welcome back, everyone. We are here live in Palo Alto, California for a special two days of Mobile World Congress. We're on day two of wall to wall coverage from eight a.m. to six p.m. Really breaking down what's happening in studio and going to our reporters and analysts in the field. We'll have Pete Injerich coming up next and we're going to get on the ground analysis from the current analysis, now with global data. But next we have a segment where, I had a chance this morning early in the morning my time top of the morning Tuesday in Barcelona which was hours ago, I had a chance to speak with Caroline Chan and Dan Rodriguez. I wanted to get their opinion on what's happening and I asked Caroline Chan, "What's the biggest story coming out of Mobile World Congress?" This is what she had to say: >> [Caroline Chan] So last year this time, the people coming in asked a lot of questions about 5G technology. Is it real? Can we really pull it off? You know, 3G, 4G, it's a little bit ho-hum. But this year, I would say when I look around, not just in Apple, everybody else is good. I'm also hoping to, people talk about it as a faithful, I went to a panel last night with Orange, and AT&T, and Telefonica. I think the conversation switched from will there be a 5G to solutions. So, I look around in our booth and next door in Verizon there's a lot of cars, autonomous driving. We had network 5G enable smart city, it's in our homes, It becomes from technology to solution, and then in the last discussion about this iteration of 5G, there was an announcement about the 5G in our loan, Whole bunch of talk about acceleration. It's really becoming how can we quickly get out there. And then the other thing I've read is about AI. How does AI now because 5G becomes an enigma. AI and the cloud, there's all these analytics, so 5G can actually now be able to bring that into the cloud. So AI becomes a buzzword. I just read the SAT CTO Was all NWC live TV at the venue, I talked about AI and 5G transforming the mobile industry, so it really becomes much more of a solution oriented. >> [Dan] No, I can't agree with Caroline more there. Tremendous amount of excitement around 5G as well as network transformation in the show and the two things are really becoming linked. So Caroline mentioned a few of the use cases out there on 5G, so again, lots of autonomous driving, lots of smart home, lots of smart city. I personally had a great time hanging out in our smart home demonstration earlier, but I think the key linkage of all those use cases is that the network needs to become more intelligent, more flexible, and definitely more agile to be able to support this wide variety of use cases. And we're seeing it being really echoed back by not only operators, but a lot of the OES and telecommunication equipment factors, really rallying behind NSE and truly the path to 5G. >> [John] Take a minute, guys, to explain the 5G revolution and why it's not just an evolution from 4G. What's the difference? What is the key enabler of 5G and what is Intel have that's different now than it was before. >> [Caroline] So you imagined 3G is all about getting better voice and also a little bit of SMS, and 4G is a literal 3G on steroids. Now 4G has all these, you can go on the internet and download all kind of things. 5G takes that to the next level. So 2G, 3G, and 4G is about network building for the masses If you think about it it's like a general network. So when you build it and somebody vertical says I want to make this my private network for my enterprise it's a best effort basis, so either too hot or too cold. So what that means is it operates under a wirenut either giving you way too much, unable to recuperate your investments or if it gives you not enough, you wind up with a bad user experience. 5G fundamentally changes this. Why does it change in the standard itself that's undergoing in the 3G PP. As you have a different type of schedule with them, you must predict the different use cases. For example, if you're doing a mission cryptic IOG versus a massive connector IOG, you get a different protocol. You strip out some of the heavy amount of signaling that is typically needed for mission critical for something that's just there like smart city, like traffic light changes, that kind of information you don't need that to generate a whole bunch of bandwidth. So you see something with a different, natively different in the protocol itself so that's a fundamental shift from the mindset that we always had. So that is technology enabled. And the second thing is that the network today, thanks to all the network transformation journey that everybody is on, it's much softer and flexible, it moves away from a single part purse, a belt, power to something that is much more flexible, such that you can enable something like the network driving So a prize for enhanced mobile program for ARPR would be different from something for autonomous driving. So it makes the network fundamentally different, the interface itself is much more flexible for different types of applications, and then not to mention that we have different types of spectrums on the traditional 3 GHz to 6 And now two millimeter waves we open up a whole swathe of the spectrum to allow for a much, much bigger bandwidth and things like camera applications. It really changed the game. >> [Dan] Thanks, Caroline. So I think at a high level, what Caroline was pointing out is that the wide variety of use cases with 5G will stretch and pull the network in all sorts of directions. Essentially, there will be different use cases that require blatant fact network speed, but maximum amounts of bandwidth, but some use cases also require very low latency. So when you think about all the variety of use cases, the best way to truly insure you're meeting the user experience and also delivering the right economic value for the industry is to move to more intelligent and a flexible network. And as Caroline mentioned, it is going to be software-defined. And when you think about some of the products that we're investing in, and the status in our group for networking of course you think about our Intel Xeon processors. These processors can be found in a number of servers around the globe, and customers are using these for a variety of virtual network functions, really everything ranging from the core network to the access network to newer use cases such as virtual TV. In this bit, we did announce some additional products that will be made available later in the year. This is the Atom C3000 series as well as the Xeon D1500 network series. Both of these are SoC, and when you think about 5G, you do think about the mix of centralized and distributed to plan it, and you think about that network edge becoming smarter, so these types of SoCs are very critical because they provide excellent performance density at the right power level so you can have a very intelligent edge of your network. >> [John] Great point. Just to follow up on that, it's interesting, we had a conversation yesterday in The Cube around millimeter waves, CBMA, all the different types of wireless, and I think what's interesting is you have some use cases where you have a lot of density and some cases where you need low latency, but you also have an internet of things. A car, for example, you could say, we were discussing a car is essentially going to become a data center on wheels, where mobility is going to be very important and might not need precise bandwidth per se, but in more mobility in some cases you'll need more bandwidth. And also as an internet of things comes on, whether they're industrial devices that the notion of a phone being provisioned once and then being used is not the same use case as, say, IOT, which you could have anything connected to a network, these devices are going to come on and offline all the time, so there's a real need for dynamic networks. What is Intel's approach here, because this seems to be the conversation that most people are talking about that's happening under the hood, that's the true enabler around bringing out the real mobile edge. >> [Caroline] The couple things that we're doing, number one we use a concept called flex term, flex core which is a server-based platform that works on a variety of technologies applied to it lots of these real time visualizations, dynamic resource sharing and reconfigurations, we're able to support what you just described and provide a flex support team for different types of scenarios. And then the other thing that builds into the 5G support network Splicing allows you to splice up to the pairs of light resources for a variety of cases, Including the coarse part of it, so for example, HP here in this room is demonstrating what looks a server, walks like a server and is a server and it has the RAM, virtual PC, it has orchestration, it has mobile edge computing, it's really become a network in a box. So the fact is the ultimate freedom to support the service providers and enterprises and to apply all the 5G to different scenarios. >> [John] The final question, guys, is market readiness through partners and collaboration. Intel obviously is the leader, Intel Inside who was the main story we've been hearing at Mobile World Congresses end to end, fortunately a great piece with Intel CEO talking about the end to end value in the underlying architecture, it all runs on Intel, it works better, it brings up the notion of market readiness in the ecosystem. What are you guys doing to make the ecosystem robust and vibrant, because Intel can't do it alone, you're going to need partners. Thoughts on how you guys are accelerating it, and really the market readiness for 5G and just timing in your mind when all the fruit comes off the 5G tree, if you will. >> [Caroline] We started with the trials this year, so 2017 we're going to be able, we're working closely with partners, like Ericsson, Nokia, and Cisco and we should be seeing early performance coming up and I really think the wide spread of commercial publicly is more like 2019, 2020 timeframe because of some of the standardization, would you say? >> [Dan] Yeah, so that's a great summary, Caroline. I think the key thing that we're really seeing at Mobile Congress and things that we're investing in, diverse as you mentioned. It definitely takes a village to pull off this network transformation and the movement to 5G, and I think the great thing is about the network size is the network is becoming much more pliable, more software to find, more resilient, more agile, and it's out there to find. You can really invest in many of these innovations we've been discussing today now. So we're seeing a lot of folks start investing in Flex-Core, Network in a Box, mobilized computing, et cetera, so you transform your network now, utilizing network function virtualization, and then you have a sturdy foundation when all the 5G use cases come online in the next years. >> [John] Guys, final question. What power demos are you showing? You guys usually have great demos on the floor, Mobile World Congress, lot of glam, lot of flair at the show. >> [Dan] Great question. We have a number of super demos here, we have a smart and connected home, which showcases all sorts of intel, wireless technology out of the gateway as well as other devices we're showing a smart city, as you know, with 5G, and its lightening fast speeds to pass the lower latencies. It's truly going to change the urban landscape. And we're also showing augmented virtual reality in a few different demonstrations and one definitely caught my eye and I was pretty excited about it. In our Flex Ren demo, we were showcasing augmented virtual reality, actually viewing a skier going downhill and it was pretty exciting. I had a great time, I can't wait to when, in a few years when 5G is out there and I can use augmented virtual reality to watch a number of sporting events ranging from college football to my favorite sport, which is surfing. >> [John] What's next for 5G? How are you guys going to roll this out, what's the big plans post Mobile World Congress? >> [Caroline] Like I mentioned, we have trial plans with our partners through 2017, and then we're also participating in the Winter Olympics showcase, again through our customers. There's activities happening in China now, so I think we can be in a lot of places. You can see us in 5G. >> [John] Winter Olympics, expect to get the downloads and all the video in real time on 4K screens, thank you very much. (laughs) We expect to see some good bandwidth on the Olympics, I'm sure. >> [Dan] Hey thanks, John, this was great. >> [Caroline] Thanks, bye! >> [John] Thank you. Caroline Chan and Dan Rodriguez, from Barcelona, calling in with all the details, I'm John Furrier, we'll be back with more live coverage from the Mobile World Congress after this short break.

>> Narrator: "theCUBE's" live coverage is made possible by funding from Dell Technologies. Creating technologies that drive human progress. (intro music) >> Good afternoon, everyone. Welcome back to "theCUBE's" day three coverage of MWC23. Lisa Martin here in Spain, Barcelona, Spain with Dave Nicholson. We're going to have a really interesting conversation next. We're going to really dig into MWC, it's history, where it's going, some of the controversy here. Please welcome our guests. We have Jim Harris, International Best Selling Author of "Blindsided." And Carolina Milanese is here, President and Principle Analyst of creative strategies. Welcome to "theCUBE" guys. Thank you. >> Thanks. So great to be here. >> So this is day three. 80,000 people or so. You guys have a a lot of history up at this event. Caroline, I want to start with you. Talk a little bit about that. This obviously the biggest one in, in quite a few years. People are ready to be back, but there's been some, a lot of news here, but some controversy going on. Give us the history, and your perspective on some of the news that's coming out from this week's event. >> It feels like a very different show. I don't know if I would say growing up show, because we are still talking about networks and mobility, but there's so much more now around what the networks actually empower, versus the network themselves. And a little bit of maybe that's where some of the controversy is coming from, carriers still trying to find their identity, right, of, of what their role is in all there is to do with a connected world. I go back a long way. I go back to when Mobile World Congress was called, was actually called GSM, and it was in Khan. So, you know, we went from France to Spain. But just looking at the last full Mobile World Congress here in Barcelona, in pre-pandemic to now, very different show. We went from a show that was very much focused on mobility and smartphones, to a show that was all about cars. You know, we had cars everywhere, 'cause we were talking about smart cities and connected cars, to now a show this year that is very much focused on B2B. And so a lot of companies that are here to either work with the carriers, or also talk about sustainability for instance, or enable what is the next future evolution of computing with XR and VR. >> So Jim, talk to us a little bit about your background. You, I was doing a little sleuthing on you. You're really focusing on disruptive innovation. We talk about disruption a lot in different industries. We're seeing a lot of disruption in telco. We're seeing a lot of frenemies going on. Give us your thoughts about what you're seeing at this year's event. >> Well, there's some really exciting things. I listened to the keynote from Orange's CEO, and she was complaining that 55% of the traffic on her network is from five companies. And then the CEO of Deutsche Telecom got up, and he was complaining that 60% of the traffic on his network is from six entities. So do you think they coordinated pre, pre-show? But really what they're saying is, these OTT, you know, Netflix and YouTube, they should be paying us for access. Now, this is killer funny. The front page today of the show, "Daily," the CO-CEO of Netflix says, "Hey, we make less profit than the telcos, "so you should be paying us, "not the other way around." You know, we spend half of the money we make just on developing content. So, this is really interesting. The orange CEO said, "We're not challenging net neutrality. "We don't want more taxes." But boom. So this is disruptive. Huge pressure. 67% of all mobile traffic is video, right? So it's a big hog bandwidth wise. So how are they going to do this? Now, I look at it, and the business model for the, the telcos, is really selling sim cards and smartphones. But for every dollar of revenue there, there's five plus dollars in apps, and consulting and everything else. So really, but look at how they're structured. They can't, you know, take somebody who talks to the public and sells sim cards, and turn 'em in, turn 'em in to an app developer. So how are they going to square this circle? So I see some, they're being disrupted because they're sticking to what they've historically done. >> But it's interesting because at the end of the day, the conversation that we are having right now is the conversation that we had 10 years ago, where carriers don't want to just be a dumb pipe, right? And that's what they are now returning to. They tried to be media as well, but that didn't work out for most carriers, right? It is a little bit better in the US. We've seen, you know, some success there. But, but here has been more difficult. And I think that's the, the concern, that even for the next, you know, evolution, that's the, their role. >> So how do they, how do they balance this dumb pipe idea, with the fact that if you make the toll high enough, being a dumb pipe is actually a pretty good job. You know, sit back, collect check, go to the beach, right? So where, where, where, where does this end up? >> Well, I think what's going to happen is, if you see five to 15 X the revenue on top of a pipe, you know, the hyperscalers are going to start going after the business. The consulting companies like PWC, McKinsey, the app developers, they're... So how do you engage those communities as a telco to get more revenue? I think this is a question that they really need to look at. But we tend to stick within our existing business model. I'll just give you one stat that blows me away. Uber is worth more than every taxi cab company in North America added together. And so the taxi industry owns billions in assets in cars and limousines. Uber doesn't own a single vehicle. So having a widely distributed app, is a huge multiplier on valuation. And I look to a company like Safari in Kenya, which developed M-Pesa, which Pesa means mo, it's mobile money in Swahili. And 25% of the country's GDP is facilitated by M-Pesa. And that's not even on smartphones. They're feature phones, Nokia phones. I call them dumb phones, but Nokia would call them "feature phones." >> Yeah. >> So think about that. Like 25, now transactions are very small, and the cut is tiny. But when you're facilitating 25% of a country's GDP, >> Yeah. >> Tiny, over billions of transactions is huge. But that's not the way telcos have historically thought or worked. And so M-Pesa and Safari shows the way forward. What do you think on that? >> I, I think that the experience, and what they can layer on top from a services perspective, especially in the private sector, is also important. I don't, I never believe that a carrier, given how they operate, is the best media company in the world, right? It is a very different world. But I do think that there's opportunity, first of all, to, to actually tell their story in a different way. If you're thinking about everything that a network actually empowers, there's a, there's a lot there. There's a lot that is good for us as, as society. There's a lot that is good for business. What can they do to start talking about differently about their services, and then layer on top of what they offer? A better way to actually bring together private and public network. It's not all about cellular, wifi and cellular coming together. We're talking a lot about satellite here as well. So, there's definitely more there about quality of service. Is, is there though, almost a biological inevitability that prevents companies from being able to navigate that divide? >> Hmm. >> Look at, look at when, when, when we went from high definition 720P, very exciting, 1080P, 4K. Everybody ran out and got a 4K TV. Well where was the, where was the best 4K content coming from? It wasn't, it wasn't the networks, it wasn't your cable operator, it was YouTube. It was YouTube. If you had suggested that 10 years before, that that would happen, people would think that you were crazy. Is it possible for folks who are now leading their companies, getting up on stage, and daring to say, "This content's coming over, "and I want to charge you more "for using my pipes." It's like, "Really? Is that your vision? "That's the vision that you want to share with us here?" I hear the sound of dead people walking- (laughing) when I hear comments like that. And so, you know, my students at Wharton in the CTO program, who are constantly looking at this concept of disruption, would hear that and go, "Ooh, gee, did the board hear what that person said?" I, you know, am I being too critical of people who could crush me like a bug? (laughing) >> I mean, it's better that they ask the people with money than not consumers to pay, right? 'Cause we've been through a phase where the carriers were actually asking for more money depending on critical things. Like for instance, if you're doing business email, then were going to charge you more than if you were a consumer. Or if you were watching video, they would charge you more for that. Then they understood that a consumer would walk away and go somewhere else. So they stopped doing that. But to your point, I think, and, and very much to what you focus from a disruption perspective, look at what Chat GTP and what Microsoft has been doing. Not much talk about this here at the show, which is interesting, but the idea that now as a consumer, I can ask new Bing to get me the 10 best restaurants in Barcelona, and I no longer go to Yelp, or all the other businesses where I was going to before, to get their recommendation, what happens to them? You're, you're moving away, and you're taking eyeballs away from those websites. And, and I think that, that you know, your point is exactly right. That it's, it's about how, from a revenue perspective, you are spending a lot of money to facilitate somebody else, and what's in it for you? >> Yeah. And to be clear, consumers pay for everything. >> Always. Always. (laughs) >> Taxpayers and consumers always pay for everything. So there is no, "Well, we're going to make them pay, so you don't have to pay." >> And if you are not paying, you are the product. Exactly. >> Yes. (laughing) >> Carolina, talk a little bit about what you're seeing at the event from some of the infrastructure players, the hyperscalers, obviously a lot of enterprise focus here at this event. What are some of the things that you're seeing? Are you impressed with, with their focus in telco, their focus to partner, build an ecosystem? What are you seeing? >> I'm seeing also talk about sustainability, and enabling telco to be more sustainable. You know, there, there's a couple of things that are a little bit different from the US where I live, which is that telcos in Europe, have put money into sustainability through bonds. And so they use the money that they then get from the bonds that they create, to, to supply or to fuel their innovation in sustainability. And so there's a dollar amount on sustainability. There's also an opportunity obviously from a growth perspective. And there's a risk mitigation, right? Especially in Europe, more and more you're going to be evaluated based on how sustainable you are. So there are a lot of companies here, if you're thinking about the Ciscos of the world. Dell, IBM all talking about sustainability and how to help carriers measure, and then obviously be more sustainable with their consumption and, and power. >> Going to be interesting to see where that goes over the years, as we talk to, every company we talk to at whatever show, has an ESG sustainability initiative, and only, well, many of them only want to work with other companies who have the same types of initiative. So a lot of, great that there's focus on sustainability, but hopefully we'll see more action down the road. Wanted to ask you about your book, "Blind," the name is interesting, "Blindsided." >> Well, I just want to tag on to this. >> Sure. >> One of the most exciting things for me is fast charging technology. And Shalmie, cell phone, or a smartphone maker from China, just announced yesterday, a smartphone that charges from 0 to 100% in five minutes. Now this is using GAN FEST technology. And the leader in the market is a company called Navitas. And this has profound implications. You know, it starts with the smartphone, right? But then it moves to the laptops. And then it'll move to EV's. So, as we electrify the $10 trillion a year transportation industry, there's a huge opportunity. People want charging faster. There's also a sustainability story that, to Carolina's point, that it uses less electricity. So, if we electrify the grid in order to support transportation, like the Tesla Semi's coming out, there are huge demands over a period. We need energy efficiency technologies, like this GAN FEST technology. So to me, this is humongous. And it, we only see it here in the show, in Shalmie, saying, "Five minutes." And everybody, the consumers go, "Oh, that's cool." But let's look at the bigger story, which is electrifying transportation globally. And this is going to be big. >> Yeah. And, and to, and to double click on that a little bit, to be clear, when we talk about fast charging today, typically it's taking the battery from a, not a zero state of charge, but a relatively low state of charge to 80%. >> Yep. >> Then it tapers off dramatically. And that translates into less range in an EV, less usable time on any other device, and there's that whole linkage between the power in, and the battery's ability to be charged, and how much is usable. And from a sustainability perspective, we are going to have an avalanche of batteries going into secondary use cases over time. >> They don't get tossed into landfills contrary to what people might think. >> Yep. >> In fact, they are used in a variety of ways after their primary lifespan. But that, that is, that in and of itself is a revolutionary thing. I'm interested in each of your thoughts on the China factor. Glaringly absent here, from my perspective, as sort of an Apple fanboy, where are they? Why aren't they talking about their... They must, they must feel like, "Well we just don't need to." >> We don't need to. We just don't need to. >> Absolutely. >> And then you walk around and you see these, these company names that are often anglicized, and you don't necessarily immediately associate them with China, but it's like, "Wait a minute, "that looks better than what I have, "and I'm not allowed to have access to that thing." What happens in the future there geopolitically? >> It's a pretty big question for- >> Its is. >> For a short little tech show. (Caroline laughs) But what happens as we move forward? When is the entire world going to be able to leverage in a secure way, some of the stuff that's coming out of, if they're not the largest economy in the world yet, they shortly will be. >> What's the story there? >> Well, it's interesting that you mentioned First Apple that has never had a presence at Mobile World Congress. And fun enough, I'm part of the GSMA judges for the GLOMO Awards, and last night I gave out Best Mobile Phone for last year, and it was to the iPhone4 Team Pro. and best disruptive technology, which was for the satellite function feature on, on the new iPhone. So, Apple might not be here, but they are. >> Okay. >> And, and so that's the first thing. And they are as far as being top of mind to every competitor in the smartphone market still. So a lot of the things that, even from a design perspective that you see on some of the Chinese brands, really remind you of, of Apple. What is interesting for me, is how there wouldn't be, with the exception of Samsung and Motorola, there's no one else here that is non-Chinese from a smartphone point of view. So that's in itself, is something that changed dramatically over the years, especially for somebody like me that still remember Nokia being the number one in the market. >> Huh. >> So. >> Guys, we could continue this conversation. We are unfortunately out of time. But thank you so much for joining Dave and me, talking about your perspectives on the event, the industry, the disruptive forces. It's going to be really interesting to see where it goes. 'Cause at the end of the day, it's the consumers that just want to make sure I can connect wherever I am 24 by seven, and it just needs to work. Thank you so much for your insights. >> Thank you. >> Lisa, it's been great. Dave, great. It's a pleasure. >> Our pleasure. For our guests, and for Dave Nicholson, I'm Lisa Martin. You're watching, "theCUBE," the leader in live and emerging tech coverage coming to you day three of our coverage of MWC 23. Stick around. Our next guest joins us momentarily. (outro music)

>>from >>around the >>globe. It's the Cube with digital coverage of pager duty. Summit 2020. Brought to you by pager duty. Hey, welcome back to Brady. Jeffrey here with the Cube in Palo Alto studios today. And we're talking about an upcoming event. It's one of our favorites. This will be the fourth year that we've been doing it. And it's pager duty summit. And we're excited to have from the pager duty team. She's Caroline Gus, the VP of corporate marketing from pager duty. Caroline, Great to see you. >>Hi, Jeff. Great to see you again. >>Absolutely. So, you know, I was thinking before we turn on the cameras we've been doing pager duty for I think this will be like, say, our fourth year that first year was in the cool, um, cruise ship terminal pier. I gotta written appear 27 which was which was nice. And then the last two years, you've been in the, you know, historic Westin ST Francis in downtown San Francisco, which is a cool old venue, but oh, my goodness. You guys were busting at the seams last year. So this year, year to go virtual. There's a whole bunch of new things that that you could do in virtual that you couldn't do in physical space. At least when you're busting out of the seems so First off, Welcome and >>talk a little >>bit about planning for virtual versus planning for a physical event from, you know, head of marketing perspective. >>Absolutely. I mean, the first thing that's changed for us is the number of people that can come. It's five x the number of people that were able to join us, the Western last year. So we have, uh, we we expect to have 10,000 people registered on attending age duty summit. The second thing is thea share number of sessions that we can put on. Last year, I think we had around 25 sessions. This year we have between 40 and 50 on again. That's because we're not constrained by space and physical meeting rooms, so it's being a really exciting process for us. We've built a fantastic agenda on. It's very much personalized, you know, developers come to our event. They love our event for the opportunity to learn mixed with their peers, get best practices and hands on experience. So we have many more of those types of sessions when we have done previously, and that things like labs and Bird of Feather Sessions and Emma's. But we've also built a whole new track of content this year for executives. Page Julie has, um, many of the Fortune 500 on 4100 customers. We work very closely with CEO CTO, so we have built sessions that are really designed specifically for that audience on I think for us it's really opened up. The potential of this event made it so much broader and more appealing than we were able to do when we were, As you say, you know, somewhat confined by the location in downtown San Francisco. >>I think it's such an interesting point. Um, because before you were constrained, right, If you have X number of rooms over a couple of days, you know you've got to make hard decisions on breakouts and what could go in and what can't go in. And, you know, will there be enough demand for these for this session versus another session? Or from the perspective of an attendee, you know, do they have to make hard tradeoffs? I could only attend one session at one oclock on Tuesday and I got to make hard decisions. But this is, you said really opens up the opportunities. I think you said you doubled. You doubled your sessions on and you got five X a number of registrations. So I think, you know, way too many people think about what doesn't happen in digital vs talking about the things that you can do that are impossible in physical. >>Yeah, I think at the very beginning. Well, first of all, we held our Amir summit events in London in July. So that was great because we got Thio go through this experience once already. And what we learned was the rial removal of hurdles in this process. So, to your point about missing the session because you're attending another session, we were calling this sort of the Pelton version of events where you have live sessions. It's great to be there, live participate in the live Q and A, but equally you have an entire on demand library. So if you weren't able to go because there was something else at the same time, this is available on demand for you. So we are actually repeating live sessions on two consecutive day. So on the Monday we're on everything on the Tuesday I ask because show up again for life Q and A at the end of their sessions. But after that it's available forever on an on demand library. So for us, it was really removing hurdles in terms of the amount of content, the scheduling of the content on also the number of people that content in attend, no geographical boundaries anymore. It used to be that a customer of ours would think, Well, I'll send one or two people to the page duty summit. They could learn all the great innovation from page duty, and they'll bring it back to the team that's completely changed. You know, we have tens of 20 signing up on. All of them are able to get that experience firsthand. >>That's really interesting. I didn't didn't even think about, you know, kind of whole teams being able to attend down instead of just certain individuals because of budget constraints, or you can't send your whole team, you know, a way for a conference in a particular area. But the piece to that you're supporting that were over and over is that the net new registrants goes up so dramatically in terms of the names and and and who those individuals are because a lot of people just couldn't attend for for various reasons, whether it's cost, whether it's, uh, geography, whether it's they just can't take time off from from from leaving their primary job. So it's a really interesting opportunity to open up, um, the participation to such a much bigger like you said five x five X, and increase in the registration. That's pretty good number. >>That's right. Yeah. I mean, that crossed boundaries gone away. This event is free on DWhite. That's actually meant is, as I say, you know, larger teams from the same company are attending. Uh, In addition, we have a number of attendees who are not actually paid to duty customers right now to previously. This was very much a community event for, you know, our page duty users on now we actually have a large number of I asked, interested future customers that will be coming to the event. So that's really important for us. And also, I think, for our sponsor partners as well, because it's bordering out the audience for both of us. So let's >>talk about sponsors for a minute, because, um, one of the big things in virtual events that people are talking about quite often is. Okay, I can do the keynotes, and I could do the sessions. And now I have all these breakout sessions for, um, you know, training and certification and customer stories, etcetera. But when it comes to sponsors, right sponsors used, you know, go to events to set up a booth and hand out swag and wander badge. Right? And it really was feeding kind of a top level down funnel. That was really important. Well, now those have gone away. Physical events. So from the sponsor perspective, you know, what can they expect? What? What do you know the sponsor experience at pager duty Summit. Since I don't have a little tiny booth at the Westin ST Francis given out swag this year. >>Yeah. So one important thing is the agenda and how we're involving our sponsors in our agenda this time, something that we learned is we used to have very long keynotes. You know, the keynote could be an hour long on involved multiple components and people would stay in that room for a now er on did really stay and watch sessions all day. So we learned in the virtual format that we need to be shorter and more precise in our sessions on that opened up the opportunity to bring in more of our partners, our sponsorship partners. So zendesk Salesforce, Microsoft some examples. So they actually get to have their piece of both of our keynote sessions and of our technical product sessions. I'm really explain both the partnership with pager duty, but also they're called technology and the value that they provide customers. So I think that the presence of sponsors in content is much higher than it was before on we are still repeating the Expo format, so we actually do have on Expo Hall that any time there's breaking between sessions, you could go over to the Expo ball, and it actually runs throughout as well, and you can go in and you can talk to the teams. You can see product demos, so it's very much a virtual version of the Expo Hall where you went and you want around and you picked up a bit of swag, >>so you mentioned keynotes and and Jennifer and and the team has always had a fantastic keynotes. I mean, I just saw Jennifer being interviewed with Frank's Luqman and and Eric Juan from Zoom By by Curry, which was pretty amazing. I felt kind of jealous that I didn't get to do that. But, um, talk tell us a little bit about some of the speakers I know there'll be some some, you know, kind of big rally moment speakers as well as some that are more down to technical track or another track. Give us some highlights on on some of the people. I will be sharing the stage with Jennifer. >>Absolutely, I said. I think what's really unique about Page duty Summit is that we designed types of content for different types of attendees. So if you're a developer, your practitioner, we have something like this from Jones of Honeycombs, who's talking about who builds the tools that we all rely on today, and how do they collaborate to build them together in this virtual world? Or we have J. Paul Reed from Netflix talking about how to handle the stress of being involved in incidents, So that's really sessions for our core audience of developers who are part of our community and pager duty really helps them day to day with with that job. And then we have the more aspirational senior level speakers who could really learn from a ZA leader. So Bret Taylor, president and CEO of Salesforce, will be joining us on the main stage. You'll be talking about innovation and trust in today's world on. Then we have Derrick Johnson. He is president of N A A. C P, and he'll be talking about community engagement and particularly voter engagement, which is such an important topic for us right now. Aan den. We have leaders from within our customers who are really talking about the way they use pager duty thio drive change in their organization. So an example would be porches, bro. He runs digital for Fox on, and he's gonna be talking about digital acceleration. How large organization like Fox can really accelerate for this digital first world that we find ourselves living in right now, >>right? Well, you guys have such a developer focus because pager duty, the product of solution, has to integrate with so many other, um, infrastructure, you know, monitoring and, uh, and all of all those different systems because you guys were basically at the front line, you know, sending them the signals that go into those systems. So you have such a broad, you know, kind of ecosystem of technology partners. I don't know if people are familiar with all the integrations that you guys have built over the years, which is such a key piece of your go to market. >>That's right. I mean, we we like to say we're at the center of the digital ecosystem. We have 203 170 integrations on. That's important because we want anyone to be able to use page duty no matter what is in their technology stack technology stacks today are more complex than they've ever been before, particularly with businesses having to shift to this digital first model since we all began shelter in place, you know, we all are living through digital on working and learning through digital on DSO. The technology stacks that power that are more complicated than ever before. So by having 370 integrations, we really know that we conserve pretty much any set of services that your business. It's using. >>Yeah, we've all seen all the means right about who's who's pushing your digital transformation. You know, the CEO, the CEO or or covert. And we all know the answer to toe what's accelerated that whole process. So okay, but so before I let you go, I don't even think we've mentioned the date. So it's coming up Monday, September, September 21st through Thursday, September 24th not at the West End Online and again. What air? What are you hoping? You're kind of the key takeaways for the attendees after they come to the summit? >>Yeah, a couple of things. I mean, first of all, I think will be a sense of belonging. Three attendees, the uses, a pager duty. They are really the teams that are at the forefront of keeping our digital services working on. But what that means is responding to incidents we've actually seen. Ah, 38% increase in the volume of incidents on our platform since covert and shelter in place began. Wait 30 >>38% increase in incidents since mid March. >>That's correct. Since the beginning of on bear in mind incidents. Prior to that in the six months prior, they were pretty flat. There wasn't instant growth. But what we've also seen is a 20% improvement in the time that it takes to resolve an incident from five minutes down to four minutes. So what that really means is that the pager duty community is working really hard. They're improving their practices. Hopefully our platform, our platform is a key part of how, but these are some people under pressure, so I hope that people can come and they can experience a sense of belonging. They can learn from each other about experiences. How do you manage the stress of that situation on what are some of the great innovations that make your job easier in the year ahead? The second thing that we don't for that community is that we are offering certification for P. D. You page due to university for free this year. It's of course, with a value of $7500. Last year, you would attend page duty summit on you would sit through your sessions and you would learn and you would get certified. So this year it's offered for free. You take the course during summit. But you can also carry on if you miss anything for 30 days after. So we're really feeling that, you know, we're giving back there, offering a great program for certification and improved skills completely free to help our community in this in this time of pressure, >>right? Right. Well, it is a very passionate community, and, you know, we go to so many events and you can you can really tell it's palatable, you know, kind of what the where the tight communities are and where people are excited to see each other and where they help each other, not necessarily only at the event, but you know, throughout the year. And I think you know a huge shout out to Jennifer on the culture that she's built there because it is very warm. It's very inclusive, is very positive. And and that energy, you know, kind of goes throughout the whole company and ice the teaser. You know this in something that's built around a device that most of the kids today don't even know what a pager is, and just the whole concept of carrying a pager and being on call right and being responsible. It's a very different way to kind of look at the world when you're the one that has that thing on your hip and it's buzzing and someone's expecting, Ah, return call and you gotta fix something So you know, a huge shout out to keep a positive and you're smiling nice and big culture in a job where you're basically fixing broken things most of the time. >>Yeah, absolutely. I mean, there's, I think, a joke that we make you know these things only break on Friday night or your wedding anniversary or Thanksgiving. But one of the announcements we're most excited about this year is the level of automation on artificial intelligence that we're building into our platform that is really going to reduce the number of interruptions that developers get when they are uncle. >>Yeah, I look forward to more conversations because we're gonna be doing a bunch of Cube interviews like Normal and, uh, you know, applied artificial intelligence, I think, is where all the excitement is. It's not a generic thing. It's where you applied in a specific application to get great business outcomes. So I look forward to that conversation and hopefully we'll be able to talk again and good luck to you and the team in the last few weeks of preparation. >>Thanks so much, Jeff. I've enjoyed talking to you. Thanks for having me. >>Alright. You too. And we'll see you later. Alright. She is Caroline. I'm Jeff. You're watching the Cube. Thanks for watching. We'll see you next time.

>>live from Las Vegas. It's the Cube covering Splunk dot com. 19. Brought to you by spunk. >>Okay, welcome back. Everyone secures live coverage in Las Vegas response dot com. I'm John Ferrier, host of the Cube. We're here for three days is a spunk. Spunk dot com 10 anniversary of their end user conference way Got some great guests here. They talk about diversity, inclusion breaking the barrier. Women in tech We got some great guests. Jane Heights, I add Si io National government service is Thanks for joining us. Appreciate it. Carol Jones, CEO Sandy and National Labs from Albuquerque Think coming on to CEOs of excited Suzanne McGovern. Diversity and inclusion talent leader for Splunk Thanks for guys joining us. Really appreciate it. I want to get into a panel you guys discuss because this is the area of really important to the workforce. Global workforce is made up of men and women, but most of the software text built by mostly men. But we get that second. I want to get in, find out what you guys are doing in your rolls because you guys, the journey is breaking through the barrier. Start with you. What's your role. What do you do? Their CEO. >>So I am CEO for National Government Service Is we do Medicare claims processing for the federal government. We also have a number of I t contracts with CMS. And, um, I organ. I have an organization of 331 people. Very different organization, Data center, infrastructure security gambit of I t, if you will. A great group of people divers were in Baltimore. Where? In Indianapolis. We're out of the kingdom office. How >>long have you been in 19 >>My career. So yes. Yeah. The waves. Yes. I have seen the waves have Daryl >>Jones and I'm c i o same National Laboratories. It's a federally funded research and development center. So we do research and development from on behalf of the U. S. Government. I have about 500 employees and 400 contractors. So we provide the I T for Sadia, all gametes of it, including some classified environments. >>A lot of security, your role. What's wrong? >>I'm the chief diversity officer. It's Plus I get the pleasure to do that every day. A swell, a cz. It's everyone's job. Not just magically explode. But I'm very honored to do that. How to look after talent. >>I want to compliment you guys on your new branding. Thank not only is a cool and really picking orange, but also that position is very broad and everything is trade message. But the big posters have diversity. Not a bunch of men on the posters. So congratulations, it's anger. Representative is really important. Worth mentioning. Okay, let's start with the journey. The topic you guys just talked about on a panel here in Las Vegas is female leaders smashing the glass ceiling. So when you smash his last ceiling, did you get caught? Was her bleeding? What happened? Take us for your journey. What was big? Take away. What's the learnings? Share your stories. >>Well, a lot of it, as I shared today with Panel, is really learning and be having that Lerner mindset and learning from something that you do, which is part of your life. And I use the example of I'm married to an Indian Muslim, went to India, spent some time with his family, and they told me Let's be ready at 6 30 and I said, Okay, I'm ready. I'm ready. Dressed in 6 30 nobody else was ready. And everyone in the room said, Well, we're gonna have Chai first we're gonna have some tea And I was like, Well, you said 6 30 and I'm ready And, um, everyone said, Well, you know, we need to relax. We need to connect. We need to have some time So I took that back and said, You know what? We all need to make time for tea Way. All need to connect with our people and the individuals that work with us, And I've kind of taken that on through the last 20 years of being married, Tim. But connecting with individuals and your teams and your partner's is what's important and as what Lead Meeks. I've built those allies and that great group of people that >>being people centric, relationship driven, not so much chasing promotions or those kinds. >>That's what's worked for me. Yes, >>Carol, it's been your journey. Stories >>start a little bit of beginnings. I've been in Tech over 30 years. I got a bachelor's and marketing, and then I was looking to get my master's. So I got, um, I s degree, but I didn't know even to go into that field. So my professor said you needed to go into my s, so don't know that's too hard. You can't do that. You know, you could do it. So it's always been challenging myself and continuing learning. I worked at IBM then I was there in the time when they did great layoffs. So no, e he was 93 right to left. Only wonder he's gonna be left by the end of the year. >>You know, for the younger audience out there M I s stands from management information systems. Before that, there was data processing division which actually relevant today. Quite a journey. What a great spirit. What's the one thing that you could share? Folks, this is a lot of young women coming into the workforce, and a lot of people are looking at inspirational figures like yourselves that have been there and done that. There's a lot of mentoring going on is a lot of navigation for young women and understand minorities. And they just you guys, there's no real playbook. You guys have experiences. What's your advice, folks out watching >>my number one advice. And I gave this to people who are wanting to go into leadership. Trust yourself. Trust to you. Are you all got to this place because of the successful person you are and just continue to trust yourself to take advantage of those opportunities. Take a risk. I took a risk when my total focus was in Medicare. I was asked to do another job and I took another, you know, position. And it wasn't in Medicare. So you have to take those opportunities and risk and just trust that you're gonna get yourself. >>Carol. You're >>similar. It's to continue to grow and to be resilient, there'll be times in your career like a layoff where you don't know what you're gonna do. You bounce back and make it into uneven. Better job on. Take risks. I took a risk. I went into cybersecurity. Spent 10 years there, continuing learning and the Brazilian >>learnings key, right? I mean, one of the things about security mentioned 10 years. So much has changed, hasn't it? >>Well, it's bad. Guys still outnumber the good guys. That has changed faster. Exactly. Technologies change. >>Just talk about the diversity inclusion efforts. You guys have a Splunk Splunk cultures very open transparent on the technology solutions very enabling you actually enabling a lot of change on the solution side. Now we're seeing tech for good kind of stories because Texas Tech Tech for business. But also you're seeing speed and times value time to mission value, a new term way kicked around this morning. It's time to mission value. >>Yes. So I'm glad you mentioned data, right? We're data company, and we're very proud that we actually whole star diversity inclusion numbers, right? So way moved the needle 1.8% on gender last year, year on year pride, but not satisfied. We understand that there's much more to diversity inclusion than just gender, But our strategy is threefold for diversity. Inclusion. So it's work force, workplace marketplace farces around just where talk is improving our representation so that these women are no longer the only. These are in the minority that were much more represented, and we're lucky we have three women and our board. We have four women in our C suite, so we're making good good progress. But there's a lot more to do, and as I say, it's not just about gender. We want to do way, nor the innovation is fueled by diversity. So we want to try. You know, folks of different races, different ethnicity, military veterans, people with disability. We need everyone. It's belongs to be, since >>you guys are all three leaders in the industry, Thanks for coming on. Appreciate that. I want to ask you guys because culture seems to be a common thread. I mean, I do so money talks and interviews with leaders for all types, from digital transformation to Dev ops, the security and they always talk speeds in fees. But all the change comes from culture people on what I'm seeing is a pattern of success. Diversity inclusion works well if it's in the culture of the company, so one filter for anyone a woman or anyone is this is a company culturally aligned with it. So that's the question is what do you do when you have a culture that's aligned with it? And what do you do? There's a culture that's not allow, so you want to get out. But how do you unwind and how do you navigate and how do you see the size of signals? Because the date is there >>a way to certainly really harness and failed a culture of inclusion. And that's through employee resource groups in particular. So it's plunks. More than 50% of our spelunkers are actually members. Followers are allies on employee resource. So gives community. It gives that sense of inclusion so that everyone could bring their whole Selves to work. So, to your point, it really does build a different culture, different level of connection. And it's super different. >>Any thoughts on culture and signals look for good, bad, ugly, I mean, because you see a good ways taken right. Why not >>take a chance, right? Right. No, I think, you know, like you look at it and you decide, like some young women we were talking to, You know, Is this the right company for you? And if not, can you find an ally? You know, it's a feeling that the culture isn't there and helped educate him on help to get him to be Jack of what does he and his leaders, I think we have to always ask ourselves, Are we being inclusive for everyone >>and mine? I would spend it a little bit. Is that diversity and thoughts And how? When I joined this organization. Culture is a big factor that needs to change and some of the things that I'm working on, but to bring people to the table and hear those different thoughts and listen to them because they all do think differently. No matter color, race, gender, that sort of thing. So diversity and thought is really something that I try to focus in on >>carry. Palin was just on the Cuban CMO of Splunk and top of the logo's on the branding and, she said, was a great team effort. Love that because she's just really cool about that. And she said we had a lot of diversity and thought, which is a code word for debate. So when you have diversity, I want to get your thoughts on this because this is interesting. We live in a time where speed is a competitive advantage speed, creativity, productivity, relevance, scale. These air kind of the key kind of modern efforts. Diversity could slow things down, too, so but the benefit of diversity is more thought, more access to data. So the question is, what do you guys think about how companies or individuals could not lose the speed keep the game going on the speed and scale and get the benefits of the diversity because you don't want things to grind down. Toe halts way Slugs in the speed game get data more diverse. Data comes in. That's a technical issue. But with diversity, you >>want a challenge that, to be honest, because we're a data company in the details. Irrefutable. Right? So gender diverse Teams up inform homogeneous teams by about 15% if you take that to race and ethnicity was up to 33%. Companies like ourselves, of course, their numbers see an uptick in share price. It's a business imperative, right? We get that. It's the right thing to do. But this notion that it slows things down, you find a way right. You're really high performance. You find a way best time. So it doesn't always come fast, right? Sometimes it's about patients and leadership. So I'm on the side of data and the data is there. If you tickle, di bear seems just perform better, >>so if it is slowing down, your position would be that it's not working >>well. Yes, I know. I think you got to find a way to work together, you know? And that's a beautiful thing about places like spun were hyper cool, right? It's crazy. Tons of work to do different things were just talking about this in the break way have this unwritten rule that we don't hire. I'll see jerks for >>gender neutral data, saris, origin, gender neutral data. >>Yeah, absolutely no hiring folks are really gonna, you know, have a different cultural impact there. No cultural adds the organization way. Need everyone on bats. Beautiful thing. And that's what makes it special. >>I think you know, is you start to work and be more inclusive. You start to build trust. So it goes back to what Jane was talking about relationships. And so you gotta have that foundation and you can move fast and still be reversed. I >>think that's a very key point. Trust is critical because people are taking chances whether they're male or female. If the team works there like you see a Splunk, it shouldn't be an issue becomes an issue when it's issue. All right, so big Walk away and learnings over the years in your journey. What was some moments of greatness? Moments of struggle where you brought your whole self to bear around resolving in persevering what were some challenges in growth moments that really made a difference in your life breaking through that ceiling. >>Wow. Well, um, I'm a breast cancer survivor, and I, uh, used my job and my strength to pull me through that. And I was working during the time, and I had a great leader who took it upon herself to make sure that I could work if I wanted. Thio are not. And it really opened that up for me to be able to say, I can still bring my whole self, whatever that is today that I'm doing. And I look back at that time and that was a strength from inside that gave me that trust myself. You're going to get through it. And that was a challenging personal time, But yet had so many learnings in it, from a career perspective to >>story thanks for sharing Caroline stories and struggles and successes that made him big impact of you. Your >>life. It was my first level one manager job. I got into cybersecurity and I didn't know what I was doing. I came back. My boss of Carol. I don't know what you did this year, and so I really had to learn to communicate. But prior to that, you know that I would never have been on TV. Never would have done public speaking like we did today. So I had to hire a coach and learn hadn't forward on communications. Thanks for sharing stories, I think a >>pivotal moment for me. I was in management, consultants say, for the first half of my career, Dad's first child and I was on the highway with a local Klein seven in the morning. Closet Night started on a Sunday midday, so I didn't see her a week the first night. I know many women who do it just wasn't my personal choice. So I decided to take a roll internal and not find Jason and was told that my career would be over, that I would be on a track, that I wouldn't get partner anymore. And it really wasn't the case. I find my passions in the people agenda did leadership development. I didn't teach our role. I got into diversity, including which I absolutely love. So I think some of those pivotal moments you talked about resilient earlier in the panel is just to dig, dying to know what's important to you personally and for the family and really follow your to north and you know, it works out in the end, >>you guys air inspiration. Thank you for sharing that, I guess on a personal question for me, as a male, there's a lot of men who want to do good. They want to be inclusive as well. Some don't know what to do. Don't even are free to ask for directions, right? So what would you advise men? How could they help in today's culture to move the needle forward, to support beach there from trust and all these critical things that make a difference what you say to that? >>So the research says that women don't suffer from a lack of mentorship. The sucker suffer from a lack of advocacy. So I would say if you want to do something super easy and impactful, go advocate for women, go advocate for women. You know who is amazing I there and go help her forward >>in Korea. And you can do that. Whatever gender you are, you can advocate for others. Yeah, also echo the advocacy. I would agree. >>Trust relationships, yes, across the board >>way, said Thio. Some of the women and our allies today WAAS bring your whole self. And I would just encourage men to do that, to bring your whole self to work, because that's what speeds up the data exchange. That's what it speeds up. Results >>take a chance, >>Take a chance, bring your whole self >>get trust going right. He opened a communicated and look at the date on the photo booth. Datable driver. Thank you guys so much for sharing your stories in The Cube, you think. Uses the stories on the Cube segments. Cube coverage here in Las Vegas for the 10th stop. Compass Accused seventh year John Ferrier with Q. Thanks for watching.

live from Copenhagen Denmark it's the cube covering Nutanix next 2019 bought to you by Nutanix gut morgen cube inators we are here in Copenhagen Nutanix dot next I'm your host Rebecca night along with my co-hosts to minimun what what I what a what a beautiful day in Copenhagen it's such a pleasure to be co-hosting dot next with you this is a company that you have really what been watching for a long time we're here celebrating ten years of this company I'd love to just get your first uh flick off the cuff thoughts what do you think about this company how has it changed since its inception ten years ago Chuck Rebecca unfortunately is the only Danish that I know so so hopefully you'll bring that but super excited it's the ninth dot NEX that we've had the qubit which is all of them that's the eighth one I've had the pleasure attending and Rebecca as you said uh you know I've watched this company since early early days first time I went to Newt annexes office that the paint was drying on the wall there and D arrives actually the CEO founder of the company showed me here's actually from a real estate standpoint we're going to expand here and move here and if things go well like we think we will move across the street and we can really build out a corporate headquarters and actually all of that has happened so ten years of celebration here over 5,000 employees there are some things that have not changed at all from the very first interview that John Ferrara and I had with dirige it was talking about the complexity of building distributed architectures and software what what Nutanix has learned from the hyper scale players absolutely impacts what they're doing but this landscape has changed so greatly you know you know this was originally everybody thought about it was you know that that term hyper-converged infrastructure came out it was about appliances and how many boxes you have but at the core it always was software and today we're hear them talking about how you live in that hybrid and multi cloud world all of these software pieces many of which you know seem to have it they're loosely coupled with the the core a OS software which itself has gone through complete revision to be ready for cloud native the latest databases all the new things so we know there is so much change going on in our industry um but but I saw what was built here is a culture and a company not just a product and so it is a celebration I love do they started with some of their early customers and partners especially here in Europe so very international flavor of course over 50 companies countries represented at this show we can see the the energy behind us with the expo hall here and yeah you know Nutanix have been public now for about three years going through a lot of transitions and lots of stuff for us to dig into over the next absolutely we're gonna we're gonna get into all that one at one of your tweets from this morning words where you were watching the mainstage and you said Nutanix is finally starting to answer that question what is the value of Nutanix in the data center you have a devoted Twitter followings do so we're all dying to hear what it was how do you see them answering that question it isn't enough well it's actually how they fit into the hyper scale data center because we know where Nutanix fits in the on-premises data center that's where they've lived but as customers are figuring out and you know the you know the thing that gets talked about a bunch here is you know the technologies that you know most of the customers use here is virtualization in VMware of courses that still has a dominant position in this environment while almost half of all new tannic snows that shipped in the last year use ahv the Acropolis hypervisor which is free it's by Nutanix it's based off of the KVM open source the rest of them are using pregnant predominantly VMware it's a little bit of hyper-v in there but when you go to that cloud environment I want some of the same software stack I want to be able to be able to put there so right there's one of the Nuggets that they showed towards the end of the keynote today and they've teased it out a little bit over the last year it's what they calls AI clusters so that is their stack or what they call X in some of those clouds the first one interestingly enough is is AWS and I say interesting because Google has been a solution that Nutanix has been working on but AWS is actually opening up bare-metal instances so it doesn't mean you know we take our stack and we put it on the side and we have specialized hardware it's the ec2 bare-metal instances that we're going to be able to run the new Tannis software and we've seen a number of companies out there pure storages one-day Volante and Lisa Martin were at that show not that long ago talking about you know if I am truly software and I'm independent of location how can i integrate into some of these environments so that's where we see Nutanix looking to go it's in tech preview with AWS GCP something they can do for demo environments but it's not yet open to be able to put in production environments you know the hope from Nutanix and others is that Google will open that up Google is position themselves in the open cloud and then azure will be there too so other clouds so when customers choose their environments and their own data centers they're hosted environment the public clouds we know there's going to be a lot of moves and changes and it's not going to be a one-way or a one-time thing so I want to get this as solutions that give flexibility and allow me to place where I want to and then move things as my strategy needs to adjust so the really interesting stuff definitely something what will geek out with talking about the competitive landscape this is a company that is that is a solid number two of you you've talked about this a lot in your analysts reports and at these various shows too VMware if this is a this is a two horse race there's a lot of money to be made in this market where do you see this is a company somewhat under pressure but where do you see Nutanix strengths and where do you see its biggest obstacles to overcome especially as it as it goes head-to-head with VMware yes so from the early discussion about hyper-converged infrastructure it is down to two companies and it doesn't get talked as as much as it might have a couple of years ago um there were some of my peers in the industry you know three four years ago there were like 30 companies out there there were a few acquisitions Cisco made an acquisition HPE made an acquisition you know VMware has their offerings out there but really it is to you know lead horses out there if you talk from a revenue and a dollar standpoint it is VMware and their partner ships their Dell of course has did the leading offering from VMware and then Nutanix is strong and Nutanix is growing customers they've got over 14,000 customers they added over 3,500 in the last 12 months so growing strong good growth the transition from being both you know soft soft rose at the core but really kind of ridding themselves of the hard we're going to full subscription and software model has been increasing their gross margin they're up to about 80 points of gross margin up if I remember right about three three and a half from from a year ago it has moderated their revenue because if you look traditionally and say okay what's their bookings and what's their Billings it is flat even down a little bit but that is because you're shifting from well I'm pulling along a whole bunch of stuff that I'm really not taking margin on to pure software so they believe they're past the toughest piece of that transition and I'm sure Dee Ridge will be talking about that they've done the faster transition of any company that's done this he sits on the board of Adobe Adobe went to that subscription model from this software subscription so they're doing that on but the big change is really if you talk about okay you know Nutanix is number two well that's the hyper-converged market that's what we were talking about a couple years ago when we're talking the multi cloud market you're talking about companies like Microsoft in Google and Cisco and of course VMware competing there and Nutanix would not be one of the first ones that I would mention but they do have their well positioned to help their customers and what we need in cloud is the simplicity that hyper-converged solutions like Nutanix brought to the data center so Nutanix has that opportunity to reach a much broader audience and a much broader market to go from the 14,000 customers they have to literally hundreds of thousands of companies out there that need these types of solutions and if they are to be 10 years from now at they're 20 years looking back and saying where do they fit in cloud where are they as you know a true you know technology software company for businesses that is the mark that they will need to make you're what you're saying about the simplicity that is what that is the message that we are given here today is that this is all about simplicity choice and delight make computing invisible and do you think I mean that that's so that's their message that's that's the that's the marketing gambit here altogether now do you think that is it is it going to work I mean this it is it is clearly what you say that the market needs but is does Nutanix have the staying power so Rebecca I I think you'll agree what's nice is when you hear the customers out on stage you know they actually give you the reality and it is you know in the early days of these shows it was I loved Nutanix it gave me my weekends back the quote that I had from a customer that I spoke to getting ready for this show is what I loved about this they actually had a customer that the main IT staff was not really in favor of going Nutanix they were certified and knew how to use the existing hardware and software and it spent years working on that um and they followed the rules and he said I don't want IT to follow the rules I want them to try things I want them to break things um you know I want them to be able to get ahead of the business and not just meet the requirements so he said we're spending we're ramping up our spending on training and education than sending them to events like this and Nutanix is an enabler because it doesn't just work it exceeds their expectations it is better performance they have Headroom to be able to try things and throw things at it and that is exciting so it's not just as I said oh this interesting box that I stick in a corner and I don't worry about it it is changing that that culture something I've been looking at you know can some of these technologies actually drive some of that cultural changes because traditionally it's you know executive mandate you put something new in and everybody fights against it so some of this can actually be from the ground level up is I get into these tools and solutions and it changes my workflow it changes how I work between groups how do I get the developers involved there was a lot of talk about the applications the messaging that they unveiled here all together now that that resonates with I can't just have my database my apps and my data itself in siloed as to who can access it and who can use it and have to worry about oh I need nine months and hundreds of thousands of dollars to do anything I want to be able to you know IT needs to be not no or slow but go I shout out you know Cuba Lum Alan Cohen who actually interviewed at the first dot next so he was you know early supporter of Nutanix and you know that that's what the kind of the developer driven mantra is you know IT very much working with the business and if it can drive innovation I mean Rebecca we've been talking important female leader at the moment but exactly talking about how technology can drive cultural change within a large organization because Nutanix is a large organization now it's it's only ten years old but it is it is not a start-up it is it as large complex exceedingly complicated organization and so how do you drive innovation creativity change collaboration communication between different silos these are all these are all topics that we were going to delve into today another word we keep hearing a sort of a cultural buzzword at this conference is resilience and we're going to on the main stage we're going to hear from Caroline Wozniacki who is a very famous tennis player we're gonna hear from the CEO of Noma who was of course Copenhagen's famous kuelen Airy delight and of course Kit Harington yeah so anybody that watch Game of Thrones um you know Jon Snow was definitely resilient to be able to last the eight seasons and everything that happened across it so Andy rich you know one thing we really respect you know we've watched him since the early days he is very thoughtful as to how he goes and when he actually said to me yesterday's it's do you know we are you're going to hear some of the same words that some of the other vendors but the you know the why and the how underneath that for us is different and that's very important and especially in the technology space that that nuance and the you know really how's that work in how does that put together and not just that we can do it but is this the right way it doesn't make sense so they are thoughtful about how they do it and and they're moving forward so you know they definitely believe they're positioned well for the next phase of their journey and always it's been a pleasure to you know watch this and you know to talk to all the the builders the dreamers and yeah dreamers believers and builders is what they came out this morning so well we're gonna be we have a lot of great guests on the show today I'm so excited to be hosting here with you in Copenhagen at this next dot dot next so we have dirige Pandey coming up next i'm rebecca night force two minimun please keep tuned to the cube you're watching the cube

>> From Palo Alto, California, it's theCUBE. Covering VMware, Women Transforming Technology 2019. Brought to you by VMware. >> Hi, Lisa Martin, on the ground with theCUBE, at Vmware in Palo Alto, California at the fourth annual Women Transforming Technology event, WT-squared. Love this event. So excited to welcome back to theCUBE Betsy Sutter, VMware's Chief People Officer. Betsy, this event is incredible, year after year. >> Yeah. >> How do you do it? >> I don't do it. A team of people do it. But I love it and I love it that you're here. You're as passionate about this as I am. Our fourth! And this one is bigger and better than ever. I love it. And, you know, it's really all about just connecting women so we can continue to innovate and shape the future. So, super fun! >> It is super fun. One of the things that I love is that as soon as you walk onto the campus in the morning, ahead of the event, even walking up to registration, you can feel positivity, sharing, collaboration, experiences being shared. This community movement-- you literally can feel it. And then we walked in, your opening keynote this morning. >> Yeah, wasn't she amazing? Joy Buolamwini >> Wow. Amazing. What she was sharing. Breakthrough data of all the biases that are being built into just facial recognition software alone. >> Yeah. >> Her passion for highlighting the bias and then identifying it and then mitigating it, that passion was not only coming from her, but the entire audience. In person, I can imagine the livestream, just got it. >> Yeah. You know, she is amazing. I mean, she's an innovator. I mean, she's a brainiac. She's funny, she's artsy. But she's an innovator. But what's interesting about her is she's an inclusive innovator. Right? It's all about inclusion and I love her approach to this. I just spent an hour with her in a Fireside Chat where a number of us got to have a conversation with her and she's about as interesting as anybody I've ever met in terms of where she's taking this research so that she can create, just a better world. >> And she's doing that. One of the things that was, the word inclusivity kind of popped up, and intersectionality, a number of times, where she was showing data, AI data, from Microsoft, IBM, Face++, and just showing the massive differences in those data sets alone, so the whole inclusivity theme was very paralleled, in my opinion, but she's actually getting these companies to start evaluating their data sets to change that so that Oprah Winfrey, for example, face recognition doesn't come up as a male. >> That's right. Yeah, she has done some interesting, interesting work, and she's not approaching it as if it's a race issue in particular, right. She's taking a completely different, very positive approach, to highlighting a real problem. I mean, we knew that inclusion is a challenge in technology, but inclusion in artificial intelligence is by far worse, and I love it that she's unpacking that. >> I also love that, as a marketer, I loved how she formed the Algorithmic Justice League. >> Right. >> I couldn't think of a better name, myself. But that she's seeing three tenets of that. One is highlight the bias. >> That's right. >> And I thought, that's awareness. There needs to be more awareness of that because my mind was blown seeing these models today, and then she brings in Amazon and shows them, look at your data sets. >> Right. >> And so there needs to be more awareness, consistent awareness, it's kind of classic marketing of, there are a lot of challenges, but AI is so pervasive, I can imagine a lot of baby boomers probably have iPhones with facial recognition and don't understand, wow, even that, unlocking my phone, is a problem. How deep does this go across emerging technologies that are being developed today? >> That's right. And then she just talks about, in such broad terms, I mean she has a global mind around the social impact that this is having, whether it's in artwork, whether it's in self-driving car technologies, whatever it is. I mean, it's huge. And she's able to kind of look out and think about it in that light. And given the work that we're doing at VMware around inclusion and diversity, it's kind of a fresh new angle to really unpacking the layers of complexity that face these issues. >> Yeah, you're right. That was a thing that also caught my attention was there were so many layers of bias. >> Yeah, yeah. >> We can think of, you know, the numbers of women, or lack thereof, in technology. One of the things that Joy said, kind of along the parallels of layers was, the under-represented majority, as she says, it's women and people of color. >> That's right. >> It's layer upon layer upon layer. >> It is. >> Wow. Just cracking the surface. >> She's just scratching things, but the way she's doing her approach, I think, just brings a whole new light to this. I'm very grateful that she was able to speak to all of us, right. It's really about bringing women together to have these kinds of conversations so we can start to think about how we want to innovate and shape the future. She also touches on just this aspect of communities, which I love. And, you know, I've long said that people join communities, not companies, per se, and one of the things that we've done at VMware is tried to think about how do you create an inclusive culture, if you will, that embraces all sorts of communities. And Joy just started talking about a whole new dimension to how we think about that, which was fun. >> So you have been at the helm of people at VMware for a long time. >> I have. >> Lots of transformation. >> Yeah. >> I'm curious to get your, if you look back at the last four years now of WT-squared, how have you learned from even just speakers like Joy and helped to transform not just WT-squared but VMware, its diversity and inclusion efforts in and of themself? >> Yeah, you know, one of the things that I love about VMware and I love about WT-squared is that it's really a consortium or a collective of companies coming together, so this is not a VMware branded event, or a VMware event just by itself. It's just a collective. And then we try and broaden that circle so we can have more and more conversation. And I think that's what I'm most pleased with, I mean, we work hard at making sure that this collective is involved from the get-go in terms of, what do we want to talk about, so we can have the real and relevant conversations about inclusion and diversity, especially as women in tech, which, in some regards, is getting better, but in many, it's just not, and so how do you double down on that in an authentic way and really get business results. >> Exactly. It's all about getting business results. >> It is. >> One of the things that surprises me, in some cases, is when you see, whether it's from McKenzie or whatnot, different studies that show how much more profitable businesses are with women at the executive levels, and it just, that seems like a no-brainer, yet there's so many, the lack of women in technology, but also the attrition rates. >> Yeah. >> Really staggering, if you look at it, compared to any other industries. >> That's right. And, you know, we have a longstanding relationship with Stanford. >> Yes. >> The Clayman Institute. VMware helped found the VMware Stanford Women's Leadership Innovation Lab, which I'm exceedingly proud of. But, yeah, research shows this over and over. But one of the things that I love about my work is bridging that into how corporations operate and how people just work at work, and so that keeps me intellectually engaged, I'll say that, for sure. But, yeah, that is the big challenge. >> I'm also, what I love, just observing the attendees at the event, is you see all age levels. >> Yeah, I love that, too. >> And you have the tracks, the Emerging Leaders track for those who are younger, earlier in their career, The Executive track, the Technical track, and you've got a track about of sharing best practices, which I also love, or just hearing stories of, "How did you face this obstacle, maybe it wasn't, that didn't cause you to turn, or to leave the industry?" I think those are so important to help share. "Oh my God, I'm going through the same thing," for example. But might just help the next, or not just the next generation, but even those of us who might be middle-career from not leaving and going, "Okay, maybe it's the situation, I need to get into a different department, a different company, but I love technology and I'm going to stay no matter what." >> Yeah. Keeping those conversations elevated is one aspect of this, but then to your point, the cross-pollination of all these different kinds of women and what they've experienced in tech, the panel today was amazing, right. We had Ray, we had Lisa, and we had Susan. All different perspectives, different generations, but talking about sort of their challenges as they've navigated this, and where they all want to see it go. So I do think there's a bit of a common vision for where we want this to go, which is wonderful, but bringing all these different perspectives is the differential. And that's what we do here. We try and replicate that. And what will happen all through the day as I go to those different tracks, I'll hear from these different women and the questions are always just a blast to hear, right, because I learn so much from what's top-of-mind, what's keeping people up at night as they venture into tech and continue into tech. >> Anything in particular that surprises you? >> You know, one young woman asked me about my concern around communication and interaction because of how technology's affected how people do that-- rarely face-to-face like you and I are right now. And there're so many other visual and sensory cues that go into having a conversation with another human being, so we had a great conversation about what's good about it from a technology standpoint, and what's bad about it, and I think that's actually what Joy was talking about in her talk today, as well. But I was pleased that a very young person asked me that question. I know people of my generation, we talk about it, but it was fun to hear, kind of inspiring to hear a younger person say, "Is this all good?" >> Well and you're right, it probably was a nice, pleasant, refreshing surprise because we think of younger generations as, kind of, you say, cloud-native or born of the cloud, born on the phone, who are so used to communicating through different social media platforms. To hear that generation saying, you know, or even bringing it to our attention, like, "Shouldn't we be actually talking in person or by using technology like video conferencing and zoom things for engaging?" Think of how many people wouldn't fall asleep in meetings if video conferencing was required? >> That's right. That's exactly right. And another woman, a little further along in her career, what was weighing on her was how she stayed being a responsible and ethical person when she doesn't really know all the ingredients of what she's helping to create. And that's just a mindset that I haven't heard before. I thought that was wonderful. >> That is. Because we often talk about responsibility and accountability with respect to data science or AI, for example. It's interesting to hear an individual contributor talking about, "Where do I fall in that accountability/responsibility spectrum?" Is not a common question. >> No, and you know, we think we're creating a world of more transparency but, really, when you're coding you're not really sure what might happen with that code. And I thought Susan Fowler did a lovely job talking about that today on the panel, as well. That there's a huge responsibility in terms of what you're doing. So connecting those dots, understanding all the ingredients, I think corporations like VMware, and VMware does this in large part today, it gets harder, it's more complex, but we're going to have to answer those questions about what kind of pie or cake are we really baking with this, right? >> Exactly. Exactly. Could you have, if you looked back to when you first joined VMware, envisioned all of the transformation and the strength in community and numbers that you're helping to achieve with women transforming technology? >> I really couldn't. I mean, the industry is amazing, you know, I was at the right place at the right time and got to ride this tech wave. It's been great. No, I couldn't have imagined it, and now things are moving at an unprecedented place, things are much more complex. I have to call my adult children to get input onto this, that, and the other. >> (laughs) >> But no, it is a dream come true. It's been an absolute honor and privilege for me to be a part of this. I love it. >> When you talk with VMware partners or customers, are they looking to-- Betsy, how have you been able to build this groundswell and maintain it? >> Yeah, you know, my focus is primarily on the culture and the environment of the company, and I'm a really good listener. So that's the key. >> It is key. You just listen and pay attention to what people are saying, what matters to them, what's bothering them, and you continue to hold on to, sort of, those, you know, those North Stars of what you're trying to build and I always knew that I wanted to build the sustainable cultures, something that would last the test of time. So we're at 21 years. I've done 19 of them, so it's been great. You know, but you want to make sure you keep that rebar in the ground as you continue to build up. This community is solid. They're doin' it. Yeah, it's great. >> And it must be receptive. We talked about companies or leaders or businesses being receptive to change. I think I talked about that with Caroline and Shannon, who were part of that panel, and said, you know, oftentimes, we're talking with leaders, again, business units, companies, who aren't receptive to that change. Cultural change is really difficult, but it's essential. I was talking with Michael Dell a few months ago at Boomi World and said, "How have you managed as Dell has grown so massively to change the culture in a way that, you know, enables that growth?" It's a really hard thing to do. But for companies to do digital transformation and IT transformation, the culture, the people have to be receptive. I think, to one of your strengths, they have to be willing to listen. >> Yeah. And you never really arrive, right. So you constantly are in beta mode in the world, and so if you never assume that you've arrived, then you can pause, or that you just constantly want to beta things, then you have an edge, and I think Michael Dell's clearly got vision around that, right. I know Pat Gelsinger does, too. And so I like just partnering with those great minds, those great business and strategic minds, and then just building on the people component or the cultural component. But I, too, I'm constantly trying to produce new products and pay attention to what the customer wants. >> When you see things in the news like some of the harassment issues, say, for example, that Uber has experienced, I imagine you're watching the news or reading it and you're thinking, if I could just say three things to those people. When you see things like that, what are the top three things you would recommend that, not in reaction, though, but how can that culture change to deliver the customer experience, ultimately, that they need to, but what are some of the things that you think, these are easy fixes? >> Yeah, I think in watching a lot of my companies in the industry and how they've responded, for me, my advice would be, you should elevate that conversation. That conversation's not going to go away. And so you need to elevate it, give it a lot of sunlight and oxygen, really understand it, don't try and move away from it, don't push it down. And that's something we do at VMware, we're constantly elevating the conversation. One of the things I love about this culture, it's made me a lot better at what I do, is I can always answer the question, "Why are we doing that?" And so that's, why are we doing that? And if I can't answer why, we have a problem. And a why just sort of symbolizes intellectual curiosity, right, so that's what we're trying to keep alive and that's what I tell my other colleagues in the industry is just keep that conversation going: there's no quick fix to this, people are complex, don't pretend you really know. So elevate it and let's get to really know each other a lot better. >> And there's so much good that can come from any sort of blight or negativity, there really is, but you're right. Especially in this day and age, with everything being on camera, you can't hide. >> And, you know, it's okay to admit that you made a mistake. >> I agree. >> It's really okay. And so there's something about that that we've got to get back. >> I think it's one of the most admirable things of any human trait or corporation is just admitting, ah, this was the wrong turn, >> Right. >> I said the wrong thing. >> You know what, we made a mistake. We've course-corrected. >> I'm human. >> Yes. >> Exactly. >> Exactly. >> So we talked about Joy opening things off today and Ashley Judd-- >> I know, I can't wait. >> I bet you can't wait. She is the closing keynote. What are the things that inspire you about Ashley's work? >> I just think that she's wicked-smart. And I think she's using her platform in a really powerful way. And for her to want to come here and speak to us just reflects her passion, and the juxtaposition of Joy with Ashley is fabulous, right. Really gives you a lot to think about, so I can't wait to see Ashley. >> And just even juxtaposing those two, like you said, you can just see massive diversity there, in thought, in background, and experience, in life experiences, but both coming from different perspectives and different angles that can be so inspirational >> Yeah. To all of us in the audience. >> Yeah, and positive. You know, they're taking this positive approach to this movement and, yeah, very different women, but both really, really smart, very passionate. Resilient, clearly. And persistent. They're going to keep movin' it forward. >> Persistence is the key. So, great event so far. It's not even over, but what are your dreams for next year's event? >> Oh, we just have to keep going. I'd love to see more companies join the consortium. We've learned a couple things about, we just are going to start the conversation earlier about what we want the event to be. We love hosting people on the campus, obviously, and luckily we have terrific weather today, but I would just like to see companies come together and have the conversation, and that was really the impetus for this, is that we wanted to make sure we got a lot of diverse perspectives that were dealing with these real issues, and let's talk about what women in technology at all levels, as you pointed out, what's top-of-mind for them? And what do they need to have the conversation about? Let's bring 'em together, let's let 'em connect and start to innovate and create the future. >> Well I'm already looking forward to next year, Betsy. >> Yeah, me too. >> It's been such a pleasure to talk to you again. >> Thank you, Lisa. >> Thank you so much for spending time with me on theCUBE today. >> Thank you. >> Appreciate your time. >> Super fun. >> Good. You're watching theCUBE. I'm Lisa Martin on the ground at Women Transforming Technology, the fourth annual. Thanks for watching. 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