Jesse Cugliotta & Nicholas Taylor | The Future of Cloud & Data in Healthcare
(upbeat music) >> Welcome back to Supercloud 2. This is Dave Vellante. We're here exploring the intersection of data and analytics in the future of cloud and data. In this segment, we're going to look deeper into the life sciences business with Jesse Cugliotta, who leads the Healthcare and Life Sciences industry practice at Snowflake. And Nicholas Nick Taylor, who's the executive director of Informatics at Ionis Pharmaceuticals. Gentlemen, thanks for coming in theCUBE and participating in the program. Really appreciate it. >> Thank you for having us- >> Thanks for having me. >> You're very welcome, okay, we're go really try to look at data sharing as a use case and try to understand what's happening in the healthcare industry generally and specifically, how Nick thinks about sharing data in a governed fashion whether tapping the capabilities of multiple clouds is advantageous long term or presents more challenges than the effort is worth. And to start, Jesse, you lead this industry practice for Snowflake and it's a challenging and vibrant area. It's one that's hyper-focused on data privacy. So the first question is, you know there was a time when healthcare and other regulated industries wouldn't go near the cloud. What are you seeing today in the industry around cloud adoption and specifically multi-cloud adoption? >> Yeah, for years I've heard that healthcare and life sciences has been cloud diverse, but in spite of all of that if you look at a lot of aspects of this industry today, they've been running in the cloud for over 10 years now. Particularly when you look at CRM technologies or HR or HCM, even clinical technologies like EDC or ETMF. And it's interesting that you mentioned multi-cloud as well because this has always been an underlying reality especially within life sciences. This industry grows through acquisition where companies are looking to boost their future development pipeline either by buying up smaller biotechs, they may have like a late or a mid-stage promising candidate. And what typically happens is the larger pharma could then use their commercial muscle and their regulatory experience to move it to approvals and into the market. And I think the last few decades of cheap capital certainly accelerated that trend over the last couple of years. But this typically means that these new combined institutions may have technologies that are running on multiple clouds or multiple cloud strategies in various different regions to your point. And what we've often found is that they're not planning to standardize everything onto a single cloud provider. They're often looking for technologies that embrace this multi-cloud approach and work seamlessly across them. And I think this is a big reason why we, here at Snowflake, we've seen such strong momentum and growth across this industry because healthcare and life science has actually been one of our fastest growing sectors over the last couple of years. And a big part of that is in fact that we run on not only all three major cloud providers, but individual accounts within each and any one of them, they had the ability to communicate and interoperate with one another, like a globally interconnected database. >> Great, thank you for that setup. And so Nick, tell us more about your role and Ionis Pharma please. >> Sure. So I've been at Ionis for around five years now. You know, when when I joined it was, the IT department was pretty small. There wasn't a lot of warehousing, there wasn't a lot of kind of big data there. We saw an opportunity with Snowflake pretty early on as a provider that would be a lot of benefit for us, you know, 'cause we're small, wanted something that was fairly hands off. You know, I remember the days where you had to get a lot of DBAs in to fine tune your databases, make sure everything was running really, really well. The notion that there's, you know, no indexes to tune, right? There's very few knobs and dials, you can turn on Snowflake. That was appealing that, you know, it just kind of worked. So we found a use case to bring the platform in. We basically used it as a logging replacement as a Splunk kind of replacement with a platform called Elysium Analytics as a way to just get it in the door and give us the opportunity to solve a real world use case, but also to help us start to experiment using Snowflake as a platform. It took us a while to A, get the funding to bring it in, but B, build the momentum behind it. But, you know, as we experimented we added more data in there, we ran a few more experiments, we piloted in few more applications, we really saw the power of the platform and now, we are becoming a commercial organization. And with that comes a lot of major datasets. And so, you know, we really see Snowflake as being a very important part of our ecology going forward to help us build out our infrastructure. >> Okay, and you are running, your group runs on Azure, it's kind of mono cloud, single cloud, but others within Ionis are using other clouds, but you're not currently, you know, collaborating in terms of data sharing. And I wonder if you could talk about how your data needs have evolved over the past decade. I know you came from another highly regulated industry in financial services. So what's changed? You sort of touched on this before, you had these, you know, very specialized individuals who were, you know, DBAs, and, you know, could tune databases and the like, so that's evolved, but how has generally your needs evolved? Just kind of make an observation over the last, you know, five or seven years. What have you seen? >> Well, we, I wasn't in a group that did a lot of warehousing. It was more like online trade capture, but, you know, it was very much on-prem. You know, being in the cloud is very much a dirty word back then. I know that's changed since I've left. But in, you know, we had major, major teams of everyone who could do everything, right. As I mentioned in the pharma organization, there's a lot fewer of us. So the data needs there are very different, right? It's, we have a lot of SaaS applications. One of the difficulties with bringing a lot of SaaS applications on board is obviously data integration. So making sure the data is the same between them. But one of the big problems is joining the data across those SaaS applications. So one of the benefits, one of the things that we use Snowflake for is to basically take data out of these SaaS applications and load them into a warehouse so we can do those joins. So we use technologies like Boomi, we use technologies like Fivetran, like DBT to bring this data all into one place and start to kind of join that basically, allow us to do, run experiments, do analysis, basically take better, find better use for our data that was siloed in the past. You mentioned- >> Yeah. And just to add on to Nick's point there. >> Go ahead. >> That's actually something very common that we're seeing across the industry is because a lot of these SaaS applications that you mentioned, Nick, they're with from vendors that are trying to build their own ecosystem in walled garden. And by definition, many of them do not want to integrate with one another. So from a, you know, from a data platform vendor's perspective, we see this as a huge opportunity to help organizations like Ionis and others kind of deal with the challenges that Nick is speaking about because if the individual platform vendors are never going to make that part of their strategy, we see it as a great way to add additional value to these customers. >> Well, this data sharing thing is interesting. There's a lot of walled gardens out there. Oracle is a walled garden, AWS in many ways is a walled garden. You know, Microsoft has its walled garden. You could argue Snowflake is a walled garden. But the, what we're seeing and the whole reason behind the notion of super-cloud is we're creating an abstraction layer where you actually, in this case for this use case, can share data in a governed manner. Let's forget about the cross-cloud for a moment. I'll come back to that, but I wonder, Nick, if you could talk about how you are sharing data, again, Snowflake sort of, it's, I look at Snowflake like the app store, Apple, we're going to control everything, we're going to guarantee with data clean rooms and governance and the standards that we've created within that platform, we're going to make sure that it's safe for you to share data in this highly regulated industry. Are you doing that today? And take us through, you know, the considerations that you have in that regard. >> So it's kind of early days for us in Snowflake in general, but certainly in data sharing, we have a couple of examples. So data marketplace, you know, that's a great invention. It's, I've been a small IT shop again, right? The fact that we are able to just bring down terabyte size datasets straight into our Snowflake and run analytics directly on that is huge, right? The fact that we don't have to FTP these massive files around run jobs that may break, being able to just have that on tap is huge for us. We've recently been talking to one of our CRO feeds- CRO organizations about getting their data feeds in. Historically, this clinical trial data that comes in on an FTP file, we have to process it, take it through the platforms, put it into the warehouse. But one of the CROs that we talked to recently when we were reinvestigate in what data opportunities they have, they were a Snowflake customer and we are, I think, the first production customer they have, have taken that feed. So they're basically exposing their tables of data that historically came in these FTP files directly into our Snowflake instance now. We haven't taken advantage of that. It only actually flipped the switch about three or four weeks ago. But that's pretty big for us again, right? We don't have to worry about maintaining those jobs that take those files in. We don't have to worry about the jobs that take those and shove them on the warehouse. We now have a feed that's directly there that we can use a tool like DBT to push through directly into our model. And then the third avenue that's came up, actually fairly recently as well was genetics data. So genetics data that's highly, highly regulated. We had to be very careful with that. And we had a conversation with Snowflake about the data white rooms practice, and we see that as a pretty interesting opportunity. We are having one organization run genetic analysis being able to send us those genetic datasets, but then there's another organization that's actually has the in quotes "metadata" around that, so age, ethnicity, location, et cetera. And being able to join those two datasets through some kind of mechanism would be really beneficial to the organization. Being able to build a data white room so we can put that genetic data in a secure place, anonymize it, and then share the amalgamated data back out in a way that's able to be joined to the anonymized metadata, that could be pretty huge for us as well. >> Okay, so this is interesting. So you talk about FTP, which was the common way to share data. And so you basically, it's so, I got it now you take it and do whatever you want with it. Now we're talking, Jesse, about sharing the same copy of live data. How common is that use case in your industry? >> It's become very common over the last couple of years. And I think a big part of it is having the right technology to do it effectively. You know, as Nick mentioned, historically, this was done by people sending files around. And the challenge with that approach, of course, while there are multiple challenges, one, every time you send a file around your, by definition creating a copy of the data because you have to pull it out of your system of record, put it into a file, put it on some server where somebody else picks it up. And by definition at that point you've lost governance. So this creates challenges in general hesitation to doing so. It's not that it hasn't happened, but the other challenge with it is that the data's no longer real time. You know, you're working with a copy of data that was as fresh as at the time at that when that was actually extracted. And that creates limitations in terms of how effective this can be. What we're starting to see now with some of our customers is live sharing of information. And there's two aspects of that that are important. One is that you're not actually physically creating the copy and sending it to someone else, you're actually exposing it from where it exists and allowing another consumer to interact with it from their own account that could be in another region, some are running in another cloud. So this concept of super-cloud or cross-cloud could becoming realized here. But the other important aspect of it is that when that other- when that other entity is querying your data, they're seeing it in a real time state. And this is particularly important when you think about use cases like supply chain planning, where you're leveraging data across various different enterprises. If I'm a manufacturer or if I'm a contract manufacturer and I can see the actual inventory positions of my clients, of my distributors, of the levels of consumption at the pharmacy or the hospital that gives me a lot of indication as to how my demand profile is changing over time versus working with a static picture that may have been from three weeks ago. And this has become incredibly important as supply chains are becoming more constrained and the ability to plan accurately has never been more important. >> Yeah. So the race is on to solve these problems. So it start, we started with, hey, okay, cloud, Dave, we're going to simplify database, we're going to put it in the cloud, give virtually infinite resources, separate compute from storage. Okay, check, we got that. Now we've moved into sort of data clean rooms and governance and you've got an ecosystem that's forming around this to make it safer to share data. And then, you know, nirvana, at least near term nirvana is we're going to build data applications and we're going to be able to share live data and then you start to get into monetization. Do you see, Nick, in the near future where I know you've got relationships with, for instance, big pharma like AstraZeneca, do you see a situation where you start sharing data with them? Is that in the near term? Is that more long term? What are the considerations in that regard? >> I mean, it's something we've been thinking about. We haven't actually addressed that yet. Yeah, I could see situations where, you know, some of these big relationships where we do need to share a lot of data, it would be very nice to be able to just flick a switch and share our data assets across to those organizations. But, you know, that's a ways off for us now. We're mainly looking at bringing data in at the moment. >> One of the things that we've seen in financial services in particular, and Jesse, I'd love to get your thoughts on this, is companies like Goldman or Capital One or Nasdaq taking their stack, their software, their tooling actually putting it on the cloud and facing it to their customers and selling that as a new monetization vector as part of their digital or business transformation. Are you seeing that Jesse at all in healthcare or is it happening today or do you see a day when that happens or is healthier or just too scary to do that? >> No, we're seeing the early stages of this as well. And I think it's for some of the reasons we talked about earlier. You know, it's a much more secure way to work with a colleague if you don't have to copy your data and potentially expose it. And some of the reasons that people have historically copied that data is that they needed to leverage some sort of algorithm or application that a third party was providing. So maybe someone was predicting the ideal location and run a clinical trial for this particular rare disease category where there are only so many patients around the world that may actually be candidates for this disease. So you have to pick the ideal location. Well, sending the dataset to do so, you know, would involve a fairly complicated process similar to what Nick was mentioning earlier. If the company who was providing the logic or the algorithm to determine that location could bring that algorithm to you and you run it against your own data, that's a much more ideal and a much safer and more secure way for this industry to actually start to work with some of these partners and vendors. And that's one of the things that we're looking to enable going into this year is that, you know, the whole concept should be bring the logic to your data versus your data to the logic and the underlying sharing mechanisms that we've spoken about are actually what are powering that today. >> And so thank you for that, Jesse. >> Yes, Dave. >> And so Nick- Go ahead please. >> Yeah, if I could add, yeah, if I could add to that, that's something certainly we've been thinking about. In fact, we'd started talking to Snowflake about that a couple of years ago. We saw the power there again of the platform to be able to say, well, could we, we were thinking in more of a data share, but could we share our data out to say an AI/ML vendor, have them do the analytics and then share the data, the results back to us. Now, you know, there's more powerful mechanisms to do that within the Snowflake ecosystem now, but you know, we probably wouldn't need to have onsite AI/ML people, right? Some of that stuff's very sophisticated, expensive resources, hard to find, you know, it's much better for us to find a company that would be able to build those analytics, maintain those analytics for us. And you know, we saw an opportunity to do that a couple years ago and we're kind of excited about the opportunity there that we can just basically do it with a no op, right? We share the data route, we have the analytics done, we get the result back and it's just fairly seamless. >> I mean, I could have a whole another Cube session on this, guys, but I mean, I just did a a session with Andy Thurai, a Constellation research about how difficult it's been for organization to get ROI because they don't have the expertise in house so they want to either outsource it or rely on vendor R&D companies to inject that AI and machine intelligence directly into applications. My follow-up question to you Nick is, when you think about, 'cause Jesse was talking about, you know, let the data basically stay where it is and you know bring the compute to that data. If that data lives on different clouds, and maybe it's not your group, but maybe it's other parts of Ionis or maybe it's your partners like AstraZeneca, or you know, the AI/ML partners and they're potentially on other clouds or that data is on other clouds. Do you see that, again, coming back to super-cloud, do you see it as an advantage to be able to have a consistent experience across those clouds? Or is that just kind of get in the way and make things more complex? What's your take on that, Nick? >> Well, from the vendors, so from the client side, it's kind of seamless with Snowflake for us. So we know for a fact that one of the datasets we have at the moment, Compile, which is a, the large multi terabyte dataset I was talking about. They're on AWS on the East Coast and we are on Azure on the West Coast. And they had to do a few tweaks in the background to make sure the data was pushed over from, but from my point of view, the data just exists, right? So for me, I think it's hugely beneficial that Snowflake supports this kind of infrastructure, right? We don't have to jump through hoops to like, okay, well, we'll download it here and then re-upload it here. They already have the mechanism in the background to do these multi-cloud shares. So it's not important for us internally at the moment. I could see potentially at some point where we start linking across different groups in the organization that do have maybe Amazon or Google Cloud, but certainly within our providers. We know for a fact that they're on different services at the moment and it just works. >> Yeah, and we learned from Benoit Dageville, who came into the studio on August 9th with first Supercloud in 2022 that Snowflake uses a single global instance across regions and across clouds, yeah, whether or not you can query across you know, big regions, it just depends, right? It depends on latency. You might have to make a copy or maybe do some tweaks in the background. But guys, we got to jump, I really appreciate your time. Really thoughtful discussion on the future of data and cloud, specifically within healthcare and pharma. Thank you for your time. >> Thanks- >> Thanks for having us. >> All right, this is Dave Vellante for theCUBE team and my co-host, John Furrier. Keep it right there for more action at Supercloud 2. (upbeat music)
SUMMARY :
and analytics in the So the first question is, you know And it's interesting that you Great, thank you for that setup. get the funding to bring it in, over the last, you know, So one of the benefits, one of the things And just to add on to Nick's point there. that you mentioned, Nick, and the standards that we've So data marketplace, you know, And so you basically, it's so, And the challenge with Is that in the near term? bringing data in at the moment. One of the things that we've seen that algorithm to you and you And so Nick- the results back to us. Or is that just kind of get in the way in the background to do on the future of data and cloud, All right, this is Dave Vellante
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Krishnaprasath Hari & Sid Sharma, Hitachi Vantara | AWS re:Invent 2022
(upbeat music) >> Hello, brilliant cloud community, and welcome back to AWS re:Invent. We are here in Las Vegas, Nevada. I'm Savannah Peterson, joined by my co-host Dave Vellante. Dave, how you doing? >> I'm doing well, thanks, yeah. >> Yeah, I feel like... >> I'm hanging in there. >> you've got a lot of pep in your step today for the fourth day. >> I think my voice is coming back, actually. >> (laughs) Look at you, resilient. >> I was almost lost yesterday, yeah. >> Yeah. (laughs) >> So, I actually, at a Hitachi event one time almost completely lost my voice. The production guys pulled me off. They said, "You're done." (Savannah laughing) They gave me the hook. >> You got booted? >> Dave: Yeah, yeah. >> Yeah, yeah, you actually (laughs) got the hook, wow. >> So, I have good memories of Hitachi. >> I was going to say (Dave laughing) interesting that you mentioned Hitachi. Our two guests this morning are from Hitachi. Sid and KP, welcome to the show. >> Thank you. >> Savannah: How you guys doing? Looking great for day four. >> Great. Thank you. >> Great. >> Hanging in there. >> Thank you, Dave and Savannah. (Savannah laughing) >> Dave: Yeah, cool. >> Savannah: Yeah. (laughs) >> Yeah, it was actually a Pentaho thing, right? >> Oh, Pentaho? Yeah. >> Which kind of you guys into that software edge. It was right when you announced the name change to Hitachi Vantara, which is very cool. I had Brian Householder on. You remember Brian? >> Yeah, I know. >> He was explaining the vision, and yeah (indistinct). >> Yeah. Well, look at you a little Hitachi (indistinct). >> Yeah, I've been around a long time, yeah. >> Yeah, all right. (Dave laughing) >> Just a casual flex to start us off there, Dave. I love it. I love it. Sid, we've talked a lot on the show about delivering outcomes. It's a hot theme. Everyone wants to actually have tangible business outcomes from all of this. How are customers realizing value from the cloud? What does that mean? >> See, still 2007, 2008, it was either/or kind of architecture. Either I'm going to execute my use cases on cloud or I'm going to keep my use cases and outcomes through edge. But in the last four or five years and specifically we are in re:Invent, I would talk about AWS. Lot of the power of hyperscalers has been brought to edge. If you talk about the snowball family of AWS, if you talk about monitor on edge devices, if you talk about the entire server list being brought into Lambda coupled inside snowball, now the architecture premise, if I talk about logical shift is end. Now the customers are talking about executing the use cases between edge and cloud. So, there is a continuum rather than a binary bullion decision. So, if you are talking about optimizing a factory, earlier I'll do the analytics at cloud, and I'll do machine on edge. Now it is optimization of a factory outcome at scale across my entire manufacturing where edge, private cloud, AWS, hyperscalers, everything is a continuum. And the customer is not worried about where, which part of my data ops, network ops, server ops storage ops is being executed. >> Savannah: It's like (indistinct). >> The customer is enjoying the use cases. And the orchestration is abstracted through an industrial player like Hitachi working very collaboratively with AWS. So, that is how we are working on industrial use cases right now. >> You brought up manufacturing. I don't think there's been a hotter conversation around supply chain and manufacturing than there has been the last few years. I can imagine taking that guessing game out for customers is a huge deal for you guys. >> Big because if you look at the world today, right from a safety pin, to a cell phone jacket, to a cell phone, the entire supply chain is throttled. The supply chain is throttled because there are various choke points. >> Savannah: Yeah. >> And each choke points is surrounded by different kind of supply and geopolitical issues. >> Savannah: 100%. >> Now, if we talk about the wheat crisis happening because of the Ukraine-Russia war, but the wheat crisis actually creates a multiple string of impacts which impact everything. Silicon, now we talk about silicon, but we then forget about nickel. Nickel is also controlled in one part of that geopolitical conflict. So, everything is getting conflagrated into a very big supply issue. So, if your factories are not performing beyond optimum, if they are not performing at real, I'm, we are talking about factory, hyperscale of the factory. The factory needs to perform at hyperscale to provide what the world needs today. So, we are in a very different kind of a scenario. Some of the economists call it earlier the recession was because of a demand constraint. The demand used to go down. Today's recession is because the supply is going down. The demand is there, but the supply is going down. And there is a different kind of recession in the world. The supply is what is getting throttled. >> And the demand is somewhat unpredictable too. People, you know, retailers, they've... >> Especially right now. >> kind of messed up their inventory. And so, the data is still siloed. And that's where, you know, you get to, okay, can I have the same experience across clouds, on-prem, out to the edge? Kind of bust those silos. >> Yep. >> You know, I dunno if it's, it's certainly not entirely a data problem. There's (laughs), like you say, geopolitical and social issues. >> Savannah: There's so much complexity. >> But there's a data problem too. >> Yes. >> Big. >> So, I wonder if you could talk about your sort of view of, point of view on that cross-cloud, hybrid, out to the edge, what I call super cloud? >> Absolutely. So, today, if you look at how enterprises are adopting cloud or how they're leveraging cloud, it's not just a hosting platform, right? It is the platform from where they can draw business capabilities. You heard in the re:Invent that Amazon is coming up with a supply chain service out of the box in the cloud. That's the kind of capabilities that business wants to draw from cloud today. So, the kind of multicloud or like hybrid cloud, public cloud, private cloud, those are the things which are kind of going to be behind the scenes. At the end of the day, the cloud needs to be able to support businesses by providing their services closer to their consumers. So, the challenges are going to be there in terms of like reliability, resilience, cost, security. Those are the ones that, you know, many of the enterprises are grappling with in terms of the challenges. And the way to solve that, the way how we approach our customers and work with them is to be able to bring resilience into the cloud, into the services which are running in cloud, and by driving automation, making autonomous in everything that you do, how you are monitoring your services, how we are making it available, how we are securing it, how we are making it very cost-effective as well. It cannot be manually executed; it has to be automated. So, automation is the key in terms of making the services leveraged from all of this cloud. >> That's your value add. >> Absolutely. >> And how do I consume that value add? Is it sort of embedded into infrastructure? Is it a service layer on top? >> Yeah, so everything that we do today in terms of like how these services have to be provided, how the services have to be consumed, there has to be a modern operating model, right? I think this is where Hitachi has come up with what we are calling as Hitachi Application Reliability Center and Services. That is focusing on modern operating, modern ways of like, you know, how you support these cloud workloads and driving this automation. So, whether we provide a hyper-converged infrastructure that is going to be at the edge location, or we are going to be able to take a customer through the journey of modernization or migrating onto cloud, the operating model that is going to be able to establish the foundation on cloud and then to be able to operate with the right levels of reliability, security, cost is the key. And that's the value added service that we provide. And then the way we do that is essentially by looking at three principles: one, to look at the service in totality. Gone are the days you look at infrastructure separately, applications separately, data and security separately, right? >> Savannah: No more silos. >> No more silos. You look at it as a workload, and you look at it as a service. And number two is to make sure that the DevOps that you bring and what you do at the table is totally integrated and it's end to end. It's not a product team developing a feature and then ops team trying to keep the lights on. It has to be a common backlog with the error budget that looks at you know, product releases, product functionalities, and even what ops needs to do to evolve the product as well. And then the third is to make sure that reliability and resiliency is inbuilt. Cloud offers native durability, native availability. But if your service doesn't take advantage of that, it's kind of going to still be not available. So, how do you kind of ingrain and embed all of these things as a value add that we provide? >> There's a lot of noise. We've got hybrid cloud. We've got multicloud. We've got a lot going on. It adds to the complexity. How do you help customers solve that complexity as they begin their transformation journey? I mean, I'm sure you're working with the biggest companies, making really massive change. How do you guide them through that process? >> So, it is to look at the outcome working backwards, like what AWS does, right? Like, you know, how do you look at the business outcome? What is the value that you're looking to drive? Again, it's not to be pinned through one particular cloud. I know there is lot of technology choices that you can make and lot of deployment models that you can choose from. But at the end of the day, having a common operating model which is kind of like modern, agile, and it is kind of like keeping the outcomes in the mind, that is what we do with our customers to be able to create that operating model, which completes the transformation, by the way. And cloud is just one part of the LEGO blocks which provides that overall scheme and then the view for driving that overall transformation. >> So, let's paint a picture. Let's say you've got this resilient foundation; you've kind of helped the customers build that out. How do they turn that into value for their customers? Do you have any examples that you can share? That'd be great. >> Yeah, I can start with what we're doing for one of the, you know, world's largest facility, infrastructure, power, cooling, security, monitoring company that has their products deployed in 2,000 locations across the globe. For them, and always on business means you are monitoring the temperature. You are monitoring the safety of people who are within the facility, right? A temperature shift of one to two degree can affect even the sustainability goals of NARC, our customer, but also their end consumers. So, how do you monitor these kind of like critical parameters? How do you have a platform? >> Savannah: Great example, yeah. >> How you have cloud resources that are going to be always on, that are going to be reliable, that are going to be cost-effective as well is what we are doing for one of our customers. Sid can talk about another example as well. >> Great. >> Yeah, go for it, Sid. >> So, there are examples: rail. We are working with a group in England; it's called West Coast Partnership. And they had a edge device which was increasing in size. Now, this edge device was becoming big because the parameters which go into the edge device were increasing because of regulation and because the rail is part of national security infrastructure. We have worked with West Coast Partnership and Hitachi Rail, which is a group company, to create a miniaturization of this edge device, because if the size of the edge device is increasing on the train, then the weight of the train increases, and the speed profile, velocity profile, everything goes down. So, we have miniaturized the edge device. Secondly, all the data profiles, signal control, traction control, traction motors, direction control, timetable compliance, everything has been kept uniform. And we have done analytics on cloud. So, what is the behavior of the driver? What is a big breaking parameter of the driver? If the timetable has being missed, is there an erratic behavior being demonstrated by the driver to just meet the timetable? And the timetable is a pretty important criteria in rail because if you miss one, then... So, what we have done is we have created an edge-to-cloud environment where the entire rail analytics is happening. Similarly, in another group company, Hitachi Energy, they had a problem that arguably one of the largest transformer manufacturer in the world. The transformer is a pretty common name now because you're seeing what is happening in Ukraine. Russia went after the transformers and substations before the start of the winter so that their district heating can be meddled with. Now, the transformer, it had a lead time of 17 weeks before COVID. So, if you put me an order of a three-phase transformer, I can deliver it to you in 17 weeks. After and during COVID, the entire lead time increased to 57 to 58 weeks. In cases of a complex transformer, it even went up to something like two years. >> Savannah: Ooh! >> Now, they wanted to increase the productivity of their existing plant because there is only that much sheet metal, that much copper for solenoid, that much microprocessor and silicon. So, they wanted to increase the output of their factory from 95 to 105, 10 more transformers every day, which is 500 and, which is 3,650 every- >> Savannah: Year. >> Year. Now, to do that, we went to a very complex machine; it's called a guard machine. And we increased the productivity of the guard machine by just analyzing all the throttles and all the wastages which are happening there. There are multiple case studies because, see, Hitachi is an industrial giant with 105 years of body of work. KP and I just represent the tip of the digital tip of the arrow. But what we are trying to do through HARC, through industry cloud, through partnership with AWS is basically containerizing and miniaturizing our entire body of work into a democratized environment, an industrial app store, if I may say, where people can come and take their industrial outcomes at ease without worrying about their computational and network orchestration between edge and cloud. That's what we are trying to do. >> I love that analogy of an industrial app cloud. Makes it feel easier in decreasing the complexity of all the different things that everyone's factoring into making their products, whatever they're making. So, we have a new challenge here on theCUBE at AWS re:Invent, where we are looking for your 30-second hot take, your Instagram reel, sound bite. What's the most important story or theme either for you as a team or coming out of the show? You can ponder it for a second. >> It might be different. See, for me, it is industrial security. Industrial OT security should be the theme of the Western world. Western world is on the crosshairs of multiple bad actors. And the industrial security is in the chemical plants, is in the industrial plants, is in the power grids, is in our postal networks and our rail networks. They need to be secured; otherwise, we are geopolitically very weak. Gone are the days when anyone is going to pick up a battle with America or Western world on a field. The battle is going to be pretty clandestine on an cyber world. And that is why industrial security is very important. >> Critical infrastructure and protecting it. >> Absolutely. >> Well said, Sid. KP, what's your hot take? >> My take is going to be a modern operating model, which is going to complete the transformation and to be able to tap into business services from cloud. So, a modern operating model through HARC, that is going to be my take. >> Fantastic. Well, can't wait to see what comes out of Hitachi next. Sid, KP... >> KP: Thank you. >> thank you so much for being here. >> Sid: Thank you. >> Absolutely. >> Dave: Thanks, guys. >> Savannah: This is I could talk to you all about supply chain all day long. And thank all of you for tuning in to our continuous live coverage here from AWS re:Invent in fantastic Sin City. I'm Savannah. Oh, excuse me. With Dave Vellante, I'm Savannah Peterson. You're watching theCUBE, the leader in high tech coverage. (digital xylophone music)
SUMMARY :
Dave, how you doing? for the fourth day. I think my voice is They gave me the hook. (laughs) got the hook, wow. interesting that you mentioned Hitachi. Savannah: How you guys doing? Thank you. Thank you, Dave and Savannah. Yeah. announced the name change He was explaining the Well, look at you a little Yeah, I've been Yeah, all right. to start us off there, Dave. Lot of the power of hyperscalers The customer is enjoying the use cases. for customers is a huge deal for you guys. look at the world today, by different kind of supply of recession in the world. And the demand is And so, the data is still siloed. There's (laughs), like you say, So, the challenges are going to be there how the services have to be consumed, that the DevOps that you the biggest companies, What is the value that that you can share? You are monitoring the safety that are going to be always on, by the driver to just meet the timetable? the output of their factory of the guard machine by just of all the different things of the Western world. and protecting it. KP, what's your hot take? that is going to be my take. Well, can't wait to see what could talk to you all
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Ian Colle, AWS | SuperComputing 22
(lively music) >> Good morning. Welcome back to theCUBE's coverage at Supercomputing Conference 2022, live here in Dallas. I'm Dave Nicholson with my co-host Paul Gillin. So far so good, Paul? It's been a fascinating morning Three days in, and a fascinating guest, Ian from AWS. Welcome. >> Thanks, Dave. >> What are we going to talk about? Batch computing, HPC. >> We've got a lot, let's get started. Let's dive right in. >> Yeah, we've got a lot to talk about. I mean, first thing is we recently announced our batch support for EKS. EKS is our Kubernetes, managed Kubernetes offering at AWS. And so batch computing is still a large portion of HPC workloads. While the interactive component is growing, the vast majority of systems are just kind of fire and forget, and we want to run thousands and thousands of nodes in parallel. We want to scale out those workloads. And what's unique about our AWS batch offering, is that we can dynamically scale, based upon the queue depth. And so customers can go from seemingly nothing up to thousands of nodes, and while they're executing their work they're only paying for the instances while they're working. And then as the queue depth starts to drop and the number of jobs waiting in the queue starts to drop, then we start to dynamically scale down those resources. And so it's extremely powerful. We see lots of distributed machine learning, autonomous vehicle simulation, and traditional HPC workloads taking advantage of AWS Batch. >> So when you have a Kubernetes cluster does it have to be located in the same region as the HPC cluster that's going to be doing the batch processing, or does the nature of batch processing mean, in theory, you can move something from here to somewhere relatively far away to do the batch processing? How does that work? 'Cause look, we're walking around here and people are talking about lengths of cables in order to improve performance. So what does that look like when you peel back the cover and you look at it physically, not just logically, AWS is everywhere, but physically, what does that look like? >> Oh, physically, for us, it depends on what the customer's looking for. We have workflows that are all entirely within a single region. And so where they could have a portion of say the traditional HPC workflow, is within that region as well as the batch, and they're saving off the results, say to a shared storage file system like our Amazon FSx for Lustre, or maybe aging that back to an S3 object storage for a little lower cost storage solution. Or you can have customers that have a kind of a multi-region orchestration layer to where they say, "You know what? "I've got a portion of my workflow that occurs "over on the other side of the country "and I replicate my data between the East Coast "and the West Coast just based upon business needs. "And I want to have that available to customers over there. "And so I'll do a portion of it in the East Coast "a portion of it in the West Coast." Or you can think of that even globally. It really depends upon the customer's architecture. >> So is the intersection of Kubernetes with HPC, is this relatively new? I know you're saying you're, you're announcing it. >> It really is. I think we've seen a growing perspective. I mean, Kubernetes has been a long time kind of eating everything, right, in the enterprise space? And now a lot of CIOs in the industrial space are saying, "Why am I using one orchestration layer "to manage my HPC infrastructure and another one "to manage my enterprise infrastructure?" And so there's a growing appreciation that, you know what, why don't we just consolidate on one? And so that's where we've seen a growth of Kubernetes infrastructure and our own managed Kubernetes EKS on AWS. >> Last month you announced a general availability of Trainium, of a chip that's optimized for AI training. Talk about what's special about that chip or what is is customized to the training workloads. >> Yeah, what's unique about the Trainium, is you'll you'll see 40% price performance over any other GPU available in the AWS cloud. And so we've really geared it to be that most price performance of options for our customers. And that's what we like about the silicon team, that we're part of that Annaperna acquisition, is because it really has enabled us to have this differentiation and to not just be innovating at the software level but the entire stack. That Annaperna Labs team develops our network cards, they develop our ARM cards, they developed this Trainium chip. And so that silicon innovation has become a core part of our differentiator from other vendors. And what Trainium allows you to do is perform similar workloads, just at a lower price performance. >> And you also have a chip several years older, called Inferentia- >> Um-hmm. >> Which is for inferencing. What is the difference between, I mean, when would a customer use one versus the other? How would you move the workload? >> What we've seen is customers traditionally have looked for a certain class of machine, more of a compute type that is not as accelerated or as heavy as you would need for Trainium for their inference portion of their workload. So when they do that training they want the really beefy machines that can grind through a lot of data. But when you're doing the inference, it's a little lighter weight. And so it's a different class of machine. And so that's why we've got those two different product lines with the Inferentia being there to support those inference portions of their workflow and the Trainium to be that kind of heavy duty training work. >> And then you advise them on how to migrate their workloads from one to the other? And once the model is trained would they switch to an Inferentia-based instance? >> Definitely, definitely. We help them work through what does that design of that workflow look like? And some customers are very comfortable doing self-service and just kind of building it on their own. Other customers look for a more professional services engagement to say like, "Hey, can you come in and help me work "through how I might modify my workflow to "take full advantage of these resources?" >> The HPC world has been somewhat slower than commercial computing to migrate to the cloud because- >> You're very polite. (panelists all laughing) >> Latency issues, they want to control the workload, they want to, I mean there are even issues with moving large amounts of data back and forth. What do you say to them? I mean what's the argument for ditching the on-prem supercomputer and going all-in on AWS? >> Well, I mean, to be fair, I started at AWS five years ago. And I can tell you when I showed up at Supercomputing, even though I'd been part of this community for many years, they said, "What is AWS doing at Supercomputing?" I know you care, wait, it's Amazon Web Services. You care about the web, can you actually handle supercomputing workloads? Now the thing that very few people appreciated is that yes, we could. Even at that time in 2017, we had customers that were performing HPC workloads. Now that being said, there were some real limitations on what we could perform. And over those past five years, as we've grown as a company, we've started to really eliminate those frictions for customers to migrate their HPC workloads to the AWS cloud. When I started in 2017, we didn't have our elastic fabric adapter, our low-latency interconnect. So customers were stuck with standard TCP/IP. So for their highly demanding open MPI workloads, we just didn't have the latencies to support them. So the jobs didn't run as efficiently as they could. We didn't have Amazon FSx for Lustre, our managed lustre offering for high performant, POSIX-compliant file system, which is kind of the key to a large portion of HPC workloads is you have to have a high-performance file system. We didn't even, I mean, we had about 25 gigs of networking when I started. Now you look at, with our accelerated instances, we've got 400 gigs of networking. So we've really continued to grow across that spectrum and to eliminate a lot of those really, frictions to adoption. I mean, one of the key ones, we had a open source toolkit that was jointly developed by Intel and AWS called CFN Cluster that customers were using to even instantiate their clusters. So, and now we've migrated that all the way to a fully functional supported service at AWS called AWS Parallel Cluster. And so you've seen over those past five years we have had to develop, we've had to grow, we've had to earn the trust of these customers and say come run your workloads on us and we will demonstrate that we can meet your demanding requirements. And at the same time, there's been, I'd say, more of a cultural acceptance. People have gone away from the, again, five years ago, to what are you doing walking around the show, to say, "Okay, I'm not sure I get it. "I need to look at it. "I, okay, I, now, oh, it needs to be a part "of my architecture but the standard questions, "is it secure? "Is it price performant? "How does it compare to my on-prem?" And really culturally, a lot of it is, just getting IT administrators used to, we're not eliminating a whole field, right? We're just upskilling the people that used to rack and stack actual hardware, to now you're learning AWS services and how to operate within that environment. And it's still key to have those people that are really supporting these infrastructures. And so I'd say it's a little bit of a combination of cultural shift over the past five years, to see that cloud is a super important part of HPC workloads, and part of it's been us meeting the the market segment of where we needed to with innovating both at the hardware level and at the software level, which we're going to continue to do. >> You do have an on-prem story though. I mean, you have outposts. We don't hear a lot of talk about outposts lately, but these innovations, like Inferentia, like Trainium, like the networking innovation you're talking about, are these going to make their way into outposts as well? Will that essentially become this supercomputing solution for customers who want to stay on-prem? >> Well, we'll see what the future lies, but we believe that we've got the, as you noted, we've got the hardware, we've got the network, we've got the storage. All those put together gives you a a high-performance computer, right? And whether you want it to be redundant in your local data center or you want it to be accessible via APIs from the AWS cloud, we want to provide that service to you. >> So to be clear, that's not that's not available now, but that is something that could be made available? >> Outposts are available right now, that have this the services that you need. >> All these capabilities? >> Often a move to cloud, an impetus behind it comes from the highest levels in an organization. They're looking at the difference between OpEx versus CapEx. CapEx for a large HPC environment, can be very, very, very high. Are these HPC clusters consumed as an operational expense? Are you essentially renting time, and then a fundamental question, are these multi-tenant environments? Or when you're referring to batches being run in HPC, are these dedicated HPC environments for customers who are running batches against them? When you think about batches, you think of, there are times when batches are being run and there are times when they're not being run. So that would sort of conjure, in the imagination, multi-tenancy, what does that look like? >> Definitely, and that's been, let me start with your second part first is- >> Yeah. That's been a a core area within AWS is we do not see as, okay we're going to, we're going to carve out this super computer and then we're going to allocate that to you. We are going to dynamically allocate multi-tenant resources to you to perform the workloads you need. And especially with the batch environment, we're going to spin up containers on those, and then as the workloads complete we're going to turn those resources over to where they can be utilized by other customers. And so that's where the batch computing component really is powerful, because as you say, you're releasing resources from workloads that you're done with. I can use those for another portion of the workflow for other work. >> Okay, so it makes a huge difference, yeah. >> You mentioned, that five years ago, people couldn't quite believe that AWS was at this conference. Now you've got a booth right out in the center of the action. What kind of questions are you getting? What are people telling you? >> Well, I love being on the show floor. This is like my favorite part is talking to customers and hearing one, what do they love, what do they want more of? Two, what do they wish we were doing that we're not currently doing? And three, what are the friction points that are still exist that, like, how can I make their lives easier? And what we're hearing is, "Can you help me migrate my workloads to the cloud? "Can you give me the information that I need, "both from a price for performance, "for an operational support model, "and really help me be an internal advocate "within my environment to explain "how my resources can be operated proficiently "within the AWS cloud." And a lot of times it's, let's just take your application a subset of your applications and let's benchmark 'em. And really that, AWS, one of the key things is we are a data-driven environment. And so when you take that data and you can help a customer say like, "Let's just not look at hypothetical, "at synthetic benchmarks, let's take "actually the LS-DYNA code that you're running, perhaps. "Let's take the OpenFOAM code that you're running, "that you're running currently "in your on-premises workloads, "and let's run it on AWS cloud "and let's see how it performs." And then we can take that back to your to the decision makers and say, okay, here's the price for performance on AWS, here's what we're currently doing on-premises, how do we think about that? And then that also ties into your earlier question about CapEx versus OpEx. We have models where actual, you can capitalize a longer-term purchase at AWS. So it doesn't have to be, I mean, depending upon the accounting models you want to use, we do have a majority of customers that will stay with that OpEx model, and they like that flexibility of saying, "Okay, spend as you go." We need to have true ups, and make sure that they have insight into what they're doing. I think one of the boogeyman is that, oh, I'm going to spend all my money and I'm not going to know what's available. And so we want to provide the, the cost visibility, the cost controls, to where you feel like, as an HPC administrator you have insight into what your customers are doing and that you have control over that. And so once you kind of take away some of those fears and and give them the information that they need, what you start to see too is, you know what, we really didn't have a lot of those cost visibility and controls with our on-premises hardware. And we've had some customers tell us we had one portion of the workload where this work center was spending thousands of dollars a day. And we went back to them and said, "Hey, we started to show this, "what you were spending on-premises." They went, "Oh, I didn't realize that." And so I think that's part of a cultural thing that, at an HPC, the question was, well on-premises is free. How do you compete with free? And so we need to really change that culturally, to where people see there is no free lunch. You're paying for the resources whether it's on-premises or in the cloud. >> Data scientists don't worry about budgets. >> Wait, on-premises is free? Paul mentioned something that reminded me, you said you were here in 2017, people said AWS, web, what are you even doing here? Now in 2022, you're talking in terms of migrating to cloud. Paul mentioned outposts, let's say that a customer says, "Hey, I'd like you to put "in a thousand-node cluster in this data center "that I happen to own, but from my perspective, "I want to interact with it just like it's "in your data center." In other words, the location doesn't matter. My experience is identical to interacting with AWS in an AWS data center, in a CoLo that works with AWS, but instead it's my physical data center. When we're tracking the percentage of IT that's that is on-prem versus off-prem. What is that? Is that, what I just described, is that cloud? And in five years are you no longer going to be talking about migrating to cloud because people go, "What do you mean migrating to cloud? "What do you even talking about? "What difference does it make?" It's either something that AWS is offering or it's something that someone else is offering. Do you think we'll be at that point in five years, where in this world of virtualization and abstraction, you talked about Kubernetes, we should be there already, thinking in terms of it doesn't matter as long as it meets latency and sovereignty requirements. So that, your prediction, we're all about insights and supercomputing- >> My prediction- >> In five years, will you still be talking about migrating to cloud or will that be something from the past? >> In five years, I still think there will be a component. I think the majority of the assumption will be that things are cloud-native and you start in the cloud and that there are perhaps, an aspect of that, that will be interacting with some sort of an edge device or some sort of an on-premises device. And we hear more and more customers that are saying, "Okay, I can see the future, "I can see that I'm shrinking my footprint." And, you can see them still saying, "I'm not sure how small that beachhead will be, "but right now I want to at least say "that I'm going to operate in that hybrid environment." And so I'd say, again, the pace of this community, I'd say five years we're still going to be talking about migrations, but I'd say the vast majority will be a cloud-native, cloud-first environment. And how do you classify that? That outpost sitting in someone's data center? I'd say we'd still, at least I'll leave that up to the analysts, but I think it would probably come down as cloud spend. >> Great place to end. Ian, you and I now officially have a bet. In five years we're going to come back. My contention is, no we're not going to be talking about it anymore. >> Okay. >> And kids in college are going to be like, "What do you mean cloud, it's all IT, it's all IT." And they won't remember this whole phase of moving to cloud and back and forth. With that, join us in five years to see the result of this mega-bet between Ian and Dave. I'm Dave Nicholson with theCUBE, here at Supercomputing Conference 2022, day three of our coverage with my co-host Paul Gillin. Thanks again for joining us. Stay tuned, after this short break, we'll be back with more action. (lively music)
SUMMARY :
Welcome back to theCUBE's coverage What are we going to talk about? Let's dive right in. in the queue starts to drop, does it have to be of say the traditional HPC workflow, So is the intersection of Kubernetes And now a lot of CIOs in the to the training workloads. And what Trainium allows you What is the difference between, to be that kind of heavy to say like, "Hey, can you You're very polite. to control the workload, to what are you doing I mean, you have outposts. And whether you want it to be redundant that have this the services that you need. Often a move to cloud, to you to perform the workloads you need. Okay, so it makes a What kind of questions are you getting? the cost controls, to where you feel like, And in five years are you no And so I'd say, again, the not going to be talking of moving to cloud and back and forth.
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Parminder Khosa & Martin Schirmer | IFS Unleashed 2022
(upbeat music) >> Hey everyone, welcome back to theCUBE live in Miami on the floor of IFS Unleashed. I'm your host, Lisa Martin. Had some great conversations. Have more great conversations coming your way. I have two guests joining me. Please welcome Martin Schirmer, the President of Enterprise Service Management, IFS Assyst. And Parminder Khosa, the Senior IT Manager at Parexel. Guys, it's great to have you on the program. >> Lovely to be here. >> It's good to be here. >> Martin, talk to me a little bit... tell the audience a little bit about Assyst so that that get that context before we start asking questions. >> Yeah. Absolutely. So IFS Assyst is a recent acquisition. It's an acquisition we made about a year ago. And fundamentally, it's a platform that takes care of IT service management, enterprise service management and IT operations management. So think of it, of managing sort of the ERP for IT and then broadening that out into the sort of enterprise where you're driving enterprise use cases for all lines of businesses like HR, finance, facilities, so on and so forth. >> Got it. And then Parminder, give the audience just a little bit of a flavor of Parexel, who you guys are, what you do. >> Sure. >> Maybe the impact that you make. >> Yeah, so Parexel is a clinical research organization. And what that means is that we manage drug trials for big pharmaceutical companies. So we're a big company. We're 25,000 people. We have offices in 150 locations all the way from Japan and the east through to the West Coast of the USA. >> Big company. >> Yeah, we are. We are a lot of people. >> And let's start chatting now Martin with some of the questions that you have so we get the understanding of how IFS and Parexel are working together. >> Yeah. Absolutely. I suppose... I mean the first thing is and thank you for traveling here all the way from the UK. (Lisa chuckles) Appreciate it and great energy and vibe. So just what the first question I had really was, you're customer of ours for the last 15 years plus. Maybe just give the audience a bit of context into your journey and how you've evolved from the sort of early years to where you're going into the future. >> Sure. So our history, I was part of a company that Parexel acquired that was already using Assyst. And as Parexel acquired us, they were in the process of also buying Assyst. So it became a kind of natural fit where I carried on with Assyst. And we started relatively small, sort of just the service desktop. And throughout the ongoing 15 years or so, we've just grown and expanded into kind of being a critical tool for Parexel right now. >> Okay, that's fantastic. I mean part of that journey, I know you started in sort of the more they call a ticketing space or IT service management space. Expand a little bit how you've expanded out of that and really moved into the enterprise. >> Sure. So yeah. So when we first rolled Assyst out, it was as I say, purely IT. And eventually we reached out to other business units to say asking questions like, Are you managing your workload through email? Are you managing your workload through Excel spreadsheets? In which case, if you are, we've got a solution for you that will make it a much better experience for your customers. They're all internal. It'll make it much easier for you because you will have official tracking going on through our system. I'll make it better for your management because we can drive metrics from all of the data that we're getting. So if you imagine finance we're getting, kind of 200 miles a day because of the size of our company. And they were just working through them one by one responding, and they becomes just a mess. So we developed forms for them to say, "Okay, Larry raise all your requests here. We will pick it up. We will manage it. We will communicate with you. And once the piece of work that you've asked for is done, we will let you know." And as we go through that process, we'll make it better for us because as I say we're getting those metrics. And we'll make it better for you because we can spot where our gaps are. If a request is taking three days, and of that three days, two days is waiting for someone on our end to respond to you or is waiting for us waiting for a customer to respond, we can iron those out and make it a much better experience for everyone. >> That's fantastic. It's really music to my ears because we always pushing the industry to say move away from just the IT side and really get into the enterprise. And it sounds like you've really gotten a lot of sort of productivity and efficiency gains out of that. >> Definitely, definitely. And it becomes kind of a happy circle. So the finance guys will work with the procurement guys. And they also look... Well, we're doing all of our work through Assyst now. So procurement's a little turnaround. So, well we're using this big spreadsheet to manage all of ours. Can we do the same? And they'll reach out to us and we'll say, "Of course we can. What is your process?" For example, they will say, okay, if someone asks for a new laptop, we need to get the approval from their line manager, from the supplier. We need to do our own internal work and then we will send it out. So imagine if you're doing that in a an email chain. It just becomes chaos. >> Yeah. >> So we will build all of that out for them. And then procurement will talk to HR and it just becomes a snowball. And before you know it, we are doing about 4,000 tickets per day in our Assyst system. And of those, 50% perhaps maybe more than 50% now will be non IT related. >> Oh, that's fantastic. Really music to my ears. And it really breaking down the boundaries or silos within an organization. It's really good. Let the teams work together. Right? >> Definitely. And that's one of the key things that we've learned is that we have to engage completely with our business partners. And our business partners are becoming more and more IT literate as well. So for example, we had a recent big HR solution provided to us. And as part of that, we know there are going to be questions, and queries and perhaps even issues to do with our HR system. So we have to work with us guys, the Assyst front end, the IT HR guys who look after the databases, all of the technology in the background. Then there'll be IT HR who are Workday experts. And then kind of not necessarily at the bottom of the chain will be the HR people themselves who are in their own way, experts in their area, experts in IT in a certain way. So all of those people have to work together. We become the front end, but we have to work with all of those parts of the business. >> That's really great. It's basically what you just said is taking business, IT processes and underpinning solutions. Effectively digital transformation, right? >> Exactly. Yeah. So HR is a great example. They used to have paper flying around with leave request, with sickness requests, with all of those kind of issues. And you said, well if you have an issue with your HR system, you can't raise a leave request, or you can't raise a sickness request, tell us. We will take care of it. We will fix it for you. We will give you the instructions. And we will get rid of all of that paper. >> That's brilliant. Just sort of turning the attention. And all of that, how do you drive the sort of, we'll talk about the autonomous enterprise. How do you drive automation in that process? >> Yeah. Of course, we have to map all of those processes out. Because we're not the experts in HR or procurement or whatever the business area may be. We have to really dig into their work methods, their working areas. What is necessary for them? What is a must have? What is a like to have? What is we don't really need? So we really drive into that processes. Once we've got those, we will automate them. We will build them out in Assyst with the process designer. It's very intuitive now. The latest version is really good to work with. We will do some pretty clever stuff in there. We'll say, okay the manager approval. If the manager is not there, then escalate it to the next person. Then we go to HR and say, okay HR have taken two days to do this. We're not particularly okay with that. So we will escalate it to the next person. And all of that process is completely automated, completely in Assyst. >> Brilliant. I mean obviously, we have a codeless workflow engine with a designer. And if you look at one of the trends from post covid is a war in talent in particular developers. The IDC says there's going to be around 4 million shortage of developers. What is your view on, how easy... Do I need developers? Is it easy, is it difficult to do these workflow extensions and automations? >> Definitely not, no. So the two key areas that you mentioned that with the customizer to develop the forms to make them available to our end users, drag and drop. Really easy to do. You can put some nice filters in there. You can put some nice variables in there. You can drive intelligent drive the forms from there as well. So if option A is correct, then don't show me option B, show me option C. And all of that is codeless, entirely codeless. I don't need to type any code. And when we move on to a process designer that hooks in nicely with the form customizer because we can say, "Okay, if option B on that form is selected, then runs this process." And all of that process is entirely codeless as well. Drag and drop. Creates some tasks. Create some decisions. >> Fantastic. >> Brilliant. >> Sounds really good. Switching gears a little bit. You spoke about experience, and that's also obviously very topical post, well, Covid becoming a remote workforce. Clearly, we need to be digitally connected to our business and organization because the hybrid workforce, as we all know, is here to stay. And that employee experience is fundamental because it is their sort of channel to the engagement of the organization. Of course, that has retention impacts and productivity impact. So just from your perspective, how was Covid, from your perspective, and how easy or difficult was it to get your employees engaged and productive and working? >> Yeah. And for us, it's a double edged sword Covid was. Because of the nature of our business. We do covid stuff. We do drug stuff. So we may have issues with some trials that are related to that. So we need to escalate those. We need to be aware of them and move them to the top of the chain as soon as possible. And then Assyst becomes a source of truth. Everybody knows that if I've got an issue with the current environment that we're living in, I can raise it in Assyst. And everybody knows that's where that information is. There's no need to have huge conference calls or huge email chains to try and follow those around. So with our Assyst platform, with our employees as well, everybody knew that this is where the source of truth was. We didn't have any dropouts. We didn't have any concerns with our system or performance. We knew it was there. We had to do some work like, as I say, around covid issues just to make sure they get pushed up to the top of the chain. But otherwise, we were fine. And great credit to our IT operations team as well who managed that pretty much seamlessly. >> That's brilliant. That's good news. >> Yeah. >> It really is. Just taking a little bit further and talking a little bit about what next. My team has been, I know, talking to your team about the whole area of asset management. Maybe talk to us a little bit about that journey. >> Sure, sure. So we're an ITOM customer as well. So all of our hardware data is stored within the ITOM platform. So we've pushed out the agents to all of our end user machines, so 25,000 agents. And we're in the process of integrating that into our Assyst platform to make that the single source of truth. And that part of that we're working on the software asset management side as well. So we've got a really good idea of where our software assets are. It comes to all license auditing, we know exactly how much we've got there. And the more complex side of it is of course server. So software management management as well. So we're in the process of getting all of that data as well. So once we've done all that, there is other all as the next step. The next step will be to perhaps do monitoring or pushing out software using the ITOM platform and getting rid of some of the disparate systems that we have right now. >> Well that's good news. And I think I saw a study. I think, every single person as an employee carries around 15 or 20 assets with him at any one time. Be it from a PC, phone, physical software licenses, so on and so forth. In that context, I can imagine the business case around it. >> Definitely. Yeah. And every, again, we map every user to their assets and (indistinct) their assets. And again Assyst as a source of truth for that. So if you want to look at my record, so, all right. Pam's got a laptop. He's got a mobile phone. We're thinking about giving him a tablet, but we'll find out. That he's in the process of getting a tablet as well. So I can have a look at my user record and know exactly what I've got with all of the asset tags and the various links that it has to the software pieces so it becomes a big tree of my assets. >> That's wonderful. Just the question I had was, we spoke about breaking down silos and the enterprise use cases and the effect that has. Do you envisage that Assyst can really get to being enterprisewide as, when I say enterprisewide, everybody in the organization effectively using this tool as their sort of source of experience, and level of automation of process? >> Definitely, definitely. As I say, we're getting... We're really pushing to get to that. As I say, 4,000 tickets a day with a user base of 25,000 kind of means that everybody will interact with the system perhaps every two weeks or so. So we're getting to that point and with the new functionality that's coming out with the Assyst product, with the team's integration, and the bot and everything that will bring to us because we are a big. We use teams. We use bots. We use that kind of technology. It will just fit in seamlessly. And trying to break down the silos, as I say finance, procurement, all of the big beasts within our company already are using the Assyst tool. And we want to bring in more and more of those processes as we mature. >> Brilliant. I think Omnichannel's critical. We want to connect from any device from anywhere. It's just the way we work. So I think that's critical. Teams is of course a a tool that most of us have become too familiar with. >> Yup. (chuckles) >> To be fair. (chuckles) It's better to be here in person finally, right? >> Yeah. >> So I think, that's all exciting news. And it's really fantastic. >> Great. >> So I suppose maybe in the time that we have left, what's next? >> What's next for us is that we're in the process of migrating our solution to the cloud, to the IFS cloud. That will open up a huge new user base for us. If we think all of our customers, all of our people who work on studies will have the ability to connect to Assyst and ask questions. That's a lot of it is just ask a question, or raise an issue or ask for something. So we're talking, it could be expanded by hundreds of thousands of new users that will meet more people on the backend to manage those requests as well. So yeah. It's just going to get bigger and bigger. And as you say, with the CMDB work that we're doing as well, that's another big ongoing stream for us. >> It's great because as you know, with Assyst we have a disruptive licensing model. >> Yeah. >> We have a t-shirt size pricing. All you can need based a number of employees. So there's no barriers to entry for you. >> There really is. And that really helps us because as I said initially, particularly when finance came on board and now they're expanding, there is no cost implication for it. The more that we use it, the better it is for. The more bang for buck that we get. >> Yep. That's our mantra. Enterprise users, right? For the price of a cup of coffee, for the price of a user. That's our mantra. >> I love it. You guys have done such a great job of articulating the synergies in the relationship that IFS Assyst has with Paraxel. You talked about the great outcomes that you're achieving. And it's all about Martin, I know, from IFS Assyst perspective, it's all about helping customers achieve those outcomes and those moments of service that are so critical to your customers on the other end staying with you, doing more business. Whether it's the end user customer, whether it's the actual employee. You talked a lot about the customer experience, the employee experience, and what you guys are doing together to enable that. And I always think that the employee experience and the customer experience are like this. They're inextricably linked. You can't, you shouldn't. Otherwise you're going to have problems. >> Yeah, no, absolutely. And there's actually a study on that saying that, 70% of customers generally don't feel they get what they want from organizations. >> 70. Wow! >> And if you take that one step further to what you said, the interconnectivity between customer employee, employee shops on Amazon, right? It's on those websites. So you can't be rolling out and digitally connect to the employee with something that is clunky and has the wrong experience. Like I said, it really affects that level of engagement the employee has with the company which happens to be largely these days remote. >> It does. Last question Martin, is for you. Talk to us about what's next for IFS Assyst. Obviously, we're back in person. There's a lot of momentum about the company. I was talking with Darren, the growth and first half was great. He kind of gave us some teaser about second half, but what's next from your perspective? >> Yeah. So what's next for us is achieving our goal. We are here to disrupt the industry. It's an industry that's dominated by one player and a fair amount of legacy players. We've disrupted the business model as I've told you. We here to do more because it's a simple thing. And that's the word simple. We want to keep things simple. We're going to keep engineering and driving our product forward, right? We've made sure that our platform is up there with the best. Yeah. We've just been certified by pink. Pink is a verification of ITIL four they call it. So it's a body. And the top level is you can get 20 out of 20. We got 17 out of 20. There's only one other vendor that has more than us and it's only by little. And after it's a big white space, the next one is 14. So we on the right track. We are going to of course drive and capture the market. So watch this space. We here to grow. >> We will watch this space. Congratulations on being that disrupter. >> Thank you. >> Parminder great work with what you guys are doing. You did a great job of articulating, as I said, the customers tour here. We appreciate your insights, your time. >> Thank you very much. >> Pleasure. >> All right, my pleasure. >> Thank you. For my guests, I'm Lisa Martin. You're watching The Cube live from Miami on the show floor of IFS Unleashed. We'll be back after a short break.
SUMMARY :
And Parminder Khosa, the tell the audience a sort of the ERP for IT Parminder, give the audience and the east through to We are a lot of people. with some of the questions that you have I mean the first thing is and So it became a kind of natural fit and really moved into the enterprise. from all of the data that we're getting. the industry to say move away So the finance guys will work So we will build all And it really breaking down the boundaries all of the technology in the background. It's basically what you just And we will get rid of all of that paper. And all of that, how do And all of that process And if you look at one of So the two key areas that you mentioned And that employee Because of the nature of our business. That's brilliant. talking to your team And the more complex side the business case around it. and the various links that and the enterprise use cases all of the big beasts It's just the way we work. It's better to be here And it's really fantastic. have the ability to connect It's great because as you know, So there's no barriers to entry for you. And that really helps us coffee, for the price of a user. of articulating the synergies And there's actually a the employee has with the company the growth and first half was great. And the top level is you We will watch this space. as I said, the customers tour here. on the show floor of IFS Unleashed.
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*****NEEDS TO STAY UNLISTED FOR REVIEW***** Tom Gillis | Advanced Security Business Group
(bright music) >> Welcome back everyone. theCube's live coverage here. Day two, of two sets, three days of theCube coverage here at VMware Explore. This is our 12th year covering VMware's annual conference, formerly called VM World. I'm John Furrier, with Dave Vellante. We'd love seeing the progress and we've got great security comes Tom Gill, senior vices, president general manager, networking and advanced security business group at VMware. Great to see you. Thanks for coming on. >> Thanks. for having me. >> Yeah, really happy we could have you on. >> I think this is my sixth edition on the theCube. Do I get frequent flyer points or anything? >> Yeah. >> You first get the VIP badge. We'll make that happen. You can start getting credits. >> Okay, there we go. >> We won't interrupt you. Seriously, you got a great story in security here. The security story is kind of embedded everywhere, so it's not called out and blown up and talked specifically about on stage. It's kind of in all the narratives in the VM World for this year. But you guys have an amazing security story. So let's just step back and to set context. Tell us the security story for what's going on here at VMware and what that means to this supercloud, multi-cloud and ongoing innovation with VMware. >> Yeah, sure thing. So probably the first thing I'll point out is that security's not just built in at VMware. It's built differently. So, we're not just taking existing security controls and cut and pasting them into our software. But we can do things because of our platform, because of the virtualization layer that you really can't do with other security tools. And where we're very, very focused is what we call lateral security or East-West movement of an attacker. 'Cause frankly, that's the name of the game these days. Attackers, you've got to assume that they're already in your network. Already assume that they're there. Then how do we make it hard for them to get to the stuff that you really want? Which is the data that they're going after. And that's where we really should. >> All right. So we've been talking a lot, coming into VMware Explore, and here, the event. About two things. Security, as a state. >> Yeah. >> I'm secure right now. >> Yeah. >> Or I think I'm secure right now, even though someone might be in my network or in my environment. To the notion of being defensible. >> Yeah. >> Meaning I have to defend and be ready at a moment's notice to attack, fight, push back, red team, blue team. Whatever you're going to call it. But something's happening. I got to be able to defend. >> Yeah. So what you're talking about is the principle of Zero Trust. When I first started doing security, the model was we have a perimeter. And everything on one side of the perimeter is dirty, ugly, old internet. And everything on this side, known good, trusted. What could possibly go wrong. And I think we've seen that no matter how good you make that perimeter, bad guys find a way in. So Zero Trust says, you know what? Let's just assume they're already in. Let's assume they're there. How do we make it hard for them to move around within the infrastructure and get to the really valuable assets? 'Cause for example, if they bust into your laptop, you click on a link and they get code running on your machine. They might find some interesting things on your machine. But they're not going to find 250 million credit cards. >> Right. >> Or the script of a new movie or the super secret aircraft plans. That lives in a database somewhere. And so it's that movement from your laptop to that database. That's where the damage is done and that's where VMware shines. >> So if they don't have the right to get to that database, they're not in. >> And it's not even just the right. So they're so clever and so sneaky that they'll steal a credential off your machine, go to another machine, steal a credential off of that. So, it's like they have the key to unlock each one of these doors. And we've gotten good enough where we can look at that lateral movement, even though it has a credential and a key, we're like wait a minute. That's not a real CIS Admin making a change. That's ransomware. And that's where you. >> You have to earn your way in. >> That's right. That's right. Yeah. >> And we're all kinds of configuration errors. But also some user problems. I've heard one story where there's so many passwords and username and passwords and systems that the bad guys scour, the dark web for passwords that have been exposed. >> Correct. >> And go test them against different accounts. Oh one hit over here. >> Correct. >> And people don't change their passwords all the time. >> Correct. >> That's a known vector. >> Just the idea that users are going to be perfect and never make a mistake. How long have we been doing this? Humans are the weakest link. So people are going to make mistakes. Attackers are going to be in. Here's another way of thinking about it. Remember log4j? Remember that whole fiasco? Remember that was at Christmas time. That was nine months ago. And whoever came up with that vulnerability, they basically had a skeleton key that could access every network on the planet. I don't know if a single customer that said, "Oh yeah, I wasn't impacted by log4j." So here's some organized entity had access to every network on the planet. What was the big breach? What was that movie script that got stolen? So there wasn't one, right? We haven't heard anything. So the point is, the goal of attackers is to get in and stay in. Imagine someone breaks into your house, steals your laptop and runs. That's a breach. Imagine someone breaks into your house and stays for nine months. It's untenable, in the real world, right? >> Right. >> We don't know in there, hiding in the closet. >> They're still in. >> They're watching everything. >> Hiding in your closet, exactly. >> Moving around, nibbling on your cookies. >> Drinking your beer. >> Yeah. >> So let's talk about how this translates into the new reality of cloud-native. Because now you hear about automated pentesting is a new hot thing right now. You got antivirus on data is hot within APIs, for instance. >> Yeah. >> API security. So all kinds of new hot areas. Cloud-native is very iterative. You know, you can't do a pentest every week. >> Right. >> You got to do it every second. >> So this is where it's going. It's not so much simulation. It's actually real testing. >> Right. Right. >> How do you view that? How does that fit into this? 'cause that seems like a good direction to me. >> Yeah. If it's right in, and you were talking to my buddy, Ahjay, earlier about what VMware can do to help our customers build cloud native applications with Tanzu. My team is focused on how do we secure those applications? So where VMware wants to be the best in the world is securing these applications from within. Looking at the individual piece parts and how they talk to each other and figuring out, wait a minute, that should never happen. By almost having an x-ray machine on the innards of the application. So we do it for both for VMs and for container based applications. So traditional apps are VM based. Modern apps are container based. And we have a slightly different insertion mechanism. It's the same idea. So for VMs, we do it with a hypervisor with NSX. We see all the inner workings. In a container world we have this thing called a service mesh that lets us look at each little snippet of code and how they talk to each other. And once you can see that stuff, then you can actually apply. It's almost like common sense logic of like, wait a minute. This API is giving back credit card numbers and it gives five an hour. All of a sudden, it's now asking for 20,000 or a million credit cards. That doesn't make any sense. The anomalies stick out like a sore thumb. If you can see them. At VMware, our unique focus in the infrastructure is that we can see each one of these little transactions and understand the conversation. That's what makes us so good at that East-West or lateral security. >> You don't belong in this room, get out or that that's some weird call from an in memory database, something over here. >> Exactly. Where other security solutions won't even see that. It's not like there algorithms aren't as good as ours or better or worse. It's the access to the data. We see the inner plumbing of the app and therefore we can protect the app from. >> And there's another dimension that I want to get in the table here. 'Cause to my knowledge only AWS, Google, I believe Microsoft and Alibaba and VMware have this. >> Correct >> It's Nitro. The equivalent of a Nitro. >> Yes. >> Project Monterey. >> Yeah. >> That's unique. It's the future of computing architectures. Everybody needs a Nitro. I've written about this. >> Yeah. >> Right. So explain your version. >> Yeah. >> It's now real. >> Yeah. >> It's now in the market, right? >> Yeah. >> Or soon will be. >> Here's our mission. >> Salient aspects. >> Yeah. Here's our mission of VMware. Is that we want to make every one of our enterprise customers. We want their private cloud to be as nimble, as agile, as efficient as the public cloud. >> And secure. >> And secure. In fact, I'll argue, we can make it actually more secure because we're thinking about putting security everywhere in this infrastructure. Not just on the edges of it. Okay. How do we go on that journey? As you pointed out, the public cloud providers realized five years ago that the right way to build computers was not just a CPU and a graphics process unit, GPU. But there's this third thing that the industry's calling a DPU, data processing unit. And so there's kind of three pieces of a computer. And the DPU is sometimes called a Smartnic. It's the network interface card. It does all that network handling and analytics and it takes it off the CPU. So they've been building and deploying those systems themselves. That's what Nitro is. And so we have been working with the major Silicon vendors to bring that architecture to everybody. So with vSphere 8, we have the ability to take the network processing, that East-West inspection I talked about, take it off of the CPU and put it into this dedicated processing element called the DPU and free up the CPU to run the applications that Ahjay and team are building. >> So no performance degradation at all? >> Correct. To CPU offload. >> So even the opposite, right? I mean you're running it basically Bare Metal speeds. >> Yes, yes and yes. >> And you're also isolating the storage from the security, the management, and. >> There's an isolation angle to this, which is that firewall, that we're putting everywhere. Not just that the perimeter, but we put it in each little piece of the server is running when it runs on one of these DPUs it's a different memory space. So even if an attacker gets to root in the OS, they it's very, very, never say never, but it's very difficult. >> So who has access to that resource? >> Pretty much just the infrastructure layer, the cloud provider. So it's Amazon, Google, Microsoft, and the enterprise. >> Application can't get in. >> Can't get in there. Cause you would've to literally bridge from one memory space to another. Never say never, but it would be very. >> But it hasn't earned the trust to get. >> It's more than barbwire. It's multiple walls. >> Yes. And it's like an air gap. It puts an air gap in the server itself so that if the server is compromised, it's not going to get into the network. Really powerful. >> What's the big thing that you're seeing with this supercloud transition. We're seeing multi-cloud and this new, not just SaaS hosted on the cloud. >> Yeah. >> You're seeing a much different dynamic of, combination of large scale CapEx, cloud-native, and then now cloud-native drills on premises and edge. Kind of changing what a cloud looks like if the cloud's on a cloud. >> Yeah. >> So we're the customer, I'm building on a cloud and I have on premise stuff. So, I'm getting scale CapEx relief from the hyperscalers. >> I think there's an important nuance on what you're talking about. Which is in the early days of the cloud customers. Remember those first skepticism? Oh, it'll never work. Oh, that's consumer grade. Oh, that's not really going to work. Oh some people realize. >> It's not secure. >> Yeah. It's not secure. >> That one's like, no, no, no it's secure. It works. And it's good. So then there was this sort of over rush. Let's put everything on the cloud. And I had a lot of customers that took VM based applications said, I'm going to move those onto the cloud. You got to take them all apart, put them on the cloud and put them all back together again. And little tiny details like changing an IP address. It's actually much harder than it looks. So my argument is, for existing workloads for VM based workloads, we are VMware. We're so good at running VM based workloads. And now we run them on anybody's cloud. So whether it's your east coast data center, your west coast data center, Amazon, Google, Microsoft, Alibaba, IBM keep going. We pretty much every. >> And the benefit of the customer is what. >> You can literally VMotion and just pick it up and move it from private to public, public to private, private to public, Back and forth. >> Remember when we called Vmotion BS, years ago? >> Yeah. Yeah. >> VMotion is powerful. >> We were very skeptical. We're like, that'll never happen. I mean we were. This supposed to be pat ourselves on the back. >> Well because alchemy. It seems like what you can't possibly do that. And now we do it across clouds. So it's not quite VMotion, but it's the same idea. You can just move these things over. I have one customer that had a production data center in the Ukraine. Things got super tense, super fast and they had to go from their private cloud data center in the Ukraine, to a public cloud data center out of harm's way. They did it over a weekend. 48 hours. If you've ever migrated a data center, that's usually six months. Right. And a lot of heartburn and a lot of angst. Boop. They just drag and dropped and moved it on over. That's the power of what we call the cloud operating model. And you can only do this when all your infrastructures defined in software. If you're relying on hardware, load balancers, hardware, firewalls, you can't move those. They're like a boat anchor. You're stuck with them. And by the way, they're really, really expensive. And by the way, they eat a lot of power. So that was an architecture from the 90's. In the cloud operating model your data center. And this comes back to what you were talking about is just racks and racks of X86 with these magic DPUs, or smart nics, to make any individual node go blisteringly fast and do all the functions that you used to do in network appliances. >> We just had Ahjay taking us to school, and everyone else to school on applications, middleware, abstraction layer. And Kit Culbert was also talking about this across cloud. We're talking supercloud, super pass. If this continues to happen, which we would think it will happen. What does the security posture look like? It feels to me, and again, this is your wheelhouse. If supercloud happens with this kind of past layer where there's vMotioning going on. All kinds of spanning applications and data across environments. >> Yeah. Assume there's an operating system working on behind the scenes. >> Right. >> What's the security posture in all this? >> Yeah. So remember my narrative about the bad guys are getting in and they're moving around and they're so sneaky that they're using legitimate pathways. The only way to stop that stuff, is you've got to understand it at what we call Layer 7. At the application layer. Trying to do security to the infrastructure layer. It was interesting 20 years ago, kind of less interesting 10 years ago. And now it's becoming irrelevant because the infrastructure is oftentimes not even visible. It's buried in some cloud provider. So Layer 7 understanding, application awareness, understanding the APIs and reading the content. That's the name of the game in security. That's what we've been focused on. Nothing to do with the infrastructure. >> And where's the progress bar on that paradigm. One to ten. Ten being everyone's doing it. >> Right now. Well, okay. So we as a vendor can do this today. All the stuff I talked about, reading APIs, understanding the individual services looking at, Hey, wait a minute this credit card anomalies, that's all shipping production code. Where is it in customer adoption life cycle? Early days 10%. So there's a whole lot of headroom for people to understand, Hey, I can put these controls in place. They're software based. They don't require appliances. It's Layer 7, so it has contextual awareness and it's works on every single cloud. >> We talked about the pandemic being an accelerator. It really was a catalyst to really rethink. Remember we used to talk about Pat as a security do over. He's like, yes, if it's the last thing I do, I'm going to fix security. Well, he decided to go try to fix Intel instead. >> He's getting some help from the government. >> But it seems like CISOs have totally rethought their security strategy. And at least in part, as a function of the pandemic. >> When I started at VMware four years ago, Pat sat me down in his office and he said to me what he said to you, which is like, "Tom," he said, "I feel like we have fundamentally changed servers. We fundamentally change storage. We fundamentally change networking. The last piece of the puzzle of security. I want you to go fundamentally change it." And I'll argue that the work that we're doing with this horizontal security, understanding the lateral movement. East- West inspection. It fundamentally changes how security works. It's got nothing to do with firewalls. It's got nothing to do with Endpoint. It's a unique capability that VMware is uniquely suited to deliver on. And so Pat, thanks for the mission. We delivered it and it's available now. >> Those WET web applications firewall for instance are around, I mean. But to your point, the perimeter's gone. >> Exactly. >> And so you got to get, there's no perimeter. so it's a surface area problem. >> Correct. And access. And entry. >> Correct. >> They're entering here easy from some manual error, or misconfiguration or bad password that shouldn't be there. They're in. >> Think about it this way. You put the front door of your house, you put a big strong door and a big lock. That's a firewall. Bad guys come in the window. >> And then the windows open. With a ladder. >> Oh my God. Cause it's hot, bad user behavior trumps good security every time. >> And then they move around room to room. We're the room to room people. We see each little piece of the thing. Wait, that shouldn't happen. Right. >> I want to get you a question that we've been seeing and maybe we're early on this or it might be just a false data point. A lot of CSOs and we're talking to are, and people in industry in the customer environment are looking at CISOs and CSOs, two roles. Chief information security officer, and then chief security officer. Amazon, actually Steven Schmidt is now CSO at Reinforce. They actually called that out. And the interesting point that he made, we had some other situations that verified this, is that physical security is now tied to online, to your point about the service area. If I get a password, I still got the keys to the physical goods too. >> Right. So physical security, whether it's warehouse for them or store or retail. Digital is coming in there. >> Yeah. So is there a CISO anymore? Is it just CSO? What's the role? Or are there two roles you see that evolving? Or is that just circumstance. >> I think it's just one. And I think that the stakes are incredibly high in security. Just look at the impact that these security attacks are having on. Companies get taken down. Equifax market cap was cut 80% with a security breach. So security's gone from being sort of a nuisance to being something that can impact your whole kind of business operation. And then there's a whole nother domain where politics get involved. It determines the fate of nations. I know that sounds grand, but it's true. And so companies care so much about it they're looking for one leader, one throat to choke. One person that's going to lead security in the virtual domain, in the physical domain, in the cyber domain, in the actual. >> I mean, you mention that, but I mean, you look at Ukraine. I mean that cyber is a component of that war. I mean, it's very clear. I mean, that's new. We've never seen. this. >> And in my opinion, the stuff that we see happening in the Ukraine is small potatoes compared to what could happen. >> Yeah. >> So the US, we have a policy of strategic deterrence. Where we develop some of the most sophisticated cyber weapons in the world. We don't use them. And we hope never to use them. Because our adversaries, who could do stuff like, I don't know, wipe out every bank account in North America. Or turn off the lights in New York City. They know that if they were to do something like that, we could do something back. >> This is the red line conversation I want to go there. So, I had this discussion with Robert Gates in 2016 and he said, "We have a lot more to lose." Which is really your point. >> So this brand. >> I agree that there's to have freedom and liberty, you got to strike back with divorce. And that's been our way to balance things out. But with cyber, the red line, people are already in banks. So they're are operating below the red line line. Red line meaning before we know you're in there. So do we move the red line down because, hey, Sony got hacked. The movie. Because they don't have their own militia. >> Yeah. >> If their were physical troops on the shores of LA breaking into the file cabinets. The government would've intervened. >> I agree with you that it creates tension for us in the US because our adversaries don't have the clear delineation between public and private sector. Here you're very, very clear if you're working for the government. Or you work for an private entity. There's no ambiguity on that. >> Collaboration, Tom, and the vendor community. I mean, we've seen efforts to try to. >> That's a good question. >> Monetize private data and private reports. >> So at VMware, I'm very proud of the security capabilities we've built. But we also partner with people that I think of as direct competitors. We've got firewall vendors and Endpoint vendors that we work with and integrate. And so coopetition is something that exists. It's hard. Because when you have these kind of competing. So, could we do more? Of course we probably could. But I do think we've done a fair amount of cooperation, data sharing, product integration, et cetera. And as the threats get worse, you'll probably see us continue to do more. >> And the government is going to trying to force that too. >> And the government also drives standards. So let's talk about crypto. Okay. So there's a new form of encryption coming out called processing quantum. >> Quantum. Quantum computers have the potential to crack any crypto cipher we have today. That's bad. Okay. That's not good at all because our whole system is built around these private communications. So the industry is having conversations about crypto agility. How can we put in place the ability to rapidly iterate the ciphers in encryption. So, when the day quantum becomes available, we can change them and stay ahead of these quantum people. >> Well, didn't NIST just put out a quantum proof algo that's being tested right now by the community? >> There's a lot of work around that. Correct. And NIST is taking the lead on this, but Google's working on it. VMware's working on it. We're very, very active in how do we keep ahead of the attackers and the bad guys? Because this quantum thing is a, it's an x-ray machine. It's like a dilithium crystal that can power a whole ship. It's a really, really, really powerful tool. >> Bad things will happen. >> Bad things could happen. >> Well, Tom, great to have you on the theCube. Thanks for coming on. Take the last minute to just give a plug for what's going on for you here at VMWorld this year, just VMware Explore this year. >> Yeah. We announced a bunch of exciting things. We announced enhancements to our NSX family, with our advanced load balancer. With our edge firewall. And they're all in service of one thing, which is helping our customers make their private cloud like the public cloud. So I like to say 0, 0, 0. If you are in the cloud operating model, you have zero proprietary appliances. You have zero tickets to launch a workload. You have zero network taps and Zero Trust built into everything you do. And that's what we're working on. Pushing that further and further. >> Tom Gill, senior vices president, head of the networking at VMware. Thanks for coming on. We do appreciate it. >> Thanks for having us. >> Always getting the security data. That's killer data and security of the two ops that get the most conversations around DevOps and Cloud Native. This is The theCube bringing you all the action here in San Francisco for VMware Explore 2022. I'm John Furrier with Dave Vellante. Thanks for watching. (bright music)
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We'd love seeing the progress for having me. we could have you on. edition on the theCube. You first get the VIP It's kind of in all the narratives So probably the first thing and here, the event. To the notion of being defensible. I got to be able to defend. the model was we have a perimeter. or the super secret aircraft plans. right to get to that database, And it's not even just the right. Yeah. systems that the bad guys scour, And go test them And people don't change So the point is, the goal of attackers hiding in the closet. nibbling on your cookies. into the new reality of cloud-native. So all kinds of new hot areas. So this is where it's going. Right. a good direction to me. of the application. get out or that that's some weird call It's the access to the data. 'Cause to my knowledge only AWS, Google, The equivalent of a Nitro. It's the future of So explain your version. as efficient as the public cloud. that the right way to build computers So even the opposite, right? from the security, the management, and. Not just that the perimeter, Microsoft, and the enterprise. from one memory space to another. It's more than barbwire. server itself so that if the not just SaaS hosted on the cloud. if the cloud's on a cloud. relief from the hyperscalers. of the cloud customers. It's not secure. Let's put everything on the cloud. And the benefit of and move it from private to public, ourselves on the back. in the Ukraine, to a What does the security posture look like? Yeah. and reading the content. One to ten. All the stuff I talked We talked about the help from the government. function of the pandemic. And I'll argue that the work But to your point, the perimeter's gone. And so you got to get, And access. password that shouldn't be there. You put the front door of your house, And then the windows Cause it's hot, bad user behavior We're the room to room people. the keys to the physical goods too. So physical security, whether What's the role? in the cyber domain, in the actual. component of that war. the stuff that we see So the US, we have a policy This is the red line I agree that there's to breaking into the file cabinets. have the clear delineation and the vendor community. and private reports. And as the threats get worse, And the government is going And the government So the industry is having conversations And NIST is taking the lead on this, Take the last minute to just So I like to say 0, 0, 0. head of the networking at VMware. that get the most conversations
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*****NEEDS TO STAY UNLISTED FOR REVIEW***** Tom Gillis | Advanced Security Business Group
>>Welcome back everyone Cube's live coverage here. Day two, two sets, three days of cube coverage here at VMware Explorer. This is our 12th year covering VMware's annual conference, formally called world I'm Jean Dave ante. We'd love seeing the progress and we've got great security comes Tom Gill, senior rights, president general manager, networking and advanced security business group at VMware. Great to see you. Thanks for coming on. Thanks >>For having me. Yeah, really happy we could have you on, you know, I think, I think this is my sixth edition on the cube. Like, do I get freaking flyer points or anything? >>Yeah, you get first get the VIP badge. We'll make that happen. You can start getting credits. >>Okay. There we go. >>We won't interrupt you. No, seriously, you got a great story in security here. The security story is kind of embedded everywhere, so it's not like called out and, and blown up and talked specifically about on stage. It's kind of in all the narratives in, in the VM world for this year. Yeah. But you guys have an amazing security story. So let's just step back into set context. Tell us the security story for what's going on here at VMware and what that means to this super cloud multi-cloud and ongoing innovation with VMware. Yeah, >>Sure thing. So, so probably the first thing I'll point out is that, that security's not just built in at VMware it's built differently, right? So we're not just taking existing security controls and cut and pasting them into, into our software. But we can do things because of our platform because of the virtualization layer that you really can't do with other security tools and where we're very, very focused is what we call lateral security or east west movement of an attacker. Cuz frankly, that's the name of the game these days. Right? Attackers, you gotta assume that they're already in your network. Okay. Already assume that they're there, then how do we make it hard for them to get to what the, the stuff that you really want, which is the data that they're, they're going after. Right. And that's where we, >>We really should. All right. So we've been talking a lot coming into world VMware Explorer and here the event about two things security as a state. Yeah. I'm secure right now. Yeah. Or I, I think I'm secure right now, even though someone might be in my network or in my environment to the notion of being defensible. Yeah. Meaning I have to defend and be ready at a moment's notice to attack, fight, push back red team, blue team, whatever you're gonna call it, but something's happening. I gotta be a to defend. Yeah. >>So you, what you're talking about is the principle of zero trust. So the, the, when we, when I first started doing security, the model was we have a perimeter and everything on one side of the perimeter is dirty, ugly, old internet and everything on this side known good, trusted what could possibly go wrong. And I think we've seen that no matter how good you make that perimeter, bad guys find a way in. So zero trust says, you know what? Let's just assume they're already in. Let's assume they're there. How do we make it hard for them to move around within the infrastructure and get to the really valuable assets? Cuz for example, if they bust into your laptop, you click on a link and they get code running on your machine. They might find some interesting things on your machine, but they're not gonna find 250 million credit cards. Right. Or the, the script of a new movie or the super secret aircraft plans, right. That lives in a database somewhere. And so it's that movement from your laptop to that database. That's where the damage is done. Yeah. And that's where VMware shines. If they don't >>Have the right to get to that database, they're >>Not >>In and it's not even just the right, like, so they're so clever. And so sneaky that they'll steal a credential off your machine, go to another machine, steal a credential off of that. So it's like they have the key to unlock each one of these doors and we've gotten good enough where we can look at that lateral movement, even though it has a credential and a key where like, wait a minute, that's not a real CIS admin making a change. That's ransomware. Yeah. Right. And that's, that's where we, you have to earn your way in. That's right. That's >>Right. Yeah. And we're all, there's all kinds of configuration errors. But also some, some I'll just user problems. I've heard one story where there's so many passwords and username and passwords and systems that the bad guy's scour, the dark web for passwords that have been exposed. Correct. And go test them against different accounts. Oh one hit over here. Correct. And people don't change their passwords all the time. Correct? Correct. That's a known, known vector. We, >>We just, the idea that users are gonna be perfect and never make mistake. Like how long have we been doing this? Like humans with the weakest link. Right. So, so, so people are gonna make mistakes. Attackers are gonna be in here's another way of thinking about it. Remember log for J. Remember that whole ago, remember that was a Christmas time. That was nine months ago. And whoever came up with that, that vulnerability, they basically had a skeleton key that could access every network on the planet. I don't know if a single customer that was said, oh yeah, I wasn't impacted by log for J. So seers, some organized entity had access to every network on the planet. What was the big breach? What was that movie script that got stolen? So there wasn't one. Right? We haven't heard anything. So the point is the goal of attackers is to get in and stay in. Imagine someone breaks into your house, steals your laptop and runs. That's a breach. Imagine someone breaks into your house and stays for nine months. Like it's untenable, the real world. Right, right. >>We don't even go in there. They're still in there >>Watching your closet. Exactly. Moving around, nibbling on your ni line, your cookies. You know what I mean? Drinking your beer. >>Yeah. So, so let's talk about how this translates into the new reality of cloud native, because now know you hear about, you know, automated pen testing is a, a new hot thing right now you got antivirus on data. Yeah. Is hot is hot within APIs, for instance. Yeah. API security. So all kinds of new hot areas, cloud native is very iterative. You know, you, you can't do a pen test every week. Right. You gotta do it every second. Right. So this is where it's going. It's not so much simulation. It's actually real testing. Right. Right. How do you view that? How does that fit into this? Cuz that seems like a good direction to me. >>Yeah. It, it, it fits right in. And you were talking to my buddy AJ earlier about what VMware can do to help our customers build cloud native applications with, with Zu, my team is focused on how do we secure those applications? So where VMware wants to be the best in the world is securing these applications from within looking at the individual piece parts and how they talk to each other and figuring out, wait a minute. That, that, that, that, that should never happen by like almost having an x-ray machine on the ins of the application. So we do it for both for VMs and for container based applications. So traditional apps are VM based. Modern apps are container based and we, and we have a slightly different insertion mechanism. It's the same idea. So for VMs, we do it with the hypervisor, with NSX, we see all the inner workings in a container world. >>We have this thing called a service me that lets us look at each little snippet of code and how they talk to each other. And once you can see that stuff, then you can actually apply. It's almost like common sense logic of like, wait a minute. You know, this API is giving back credit card numbers and it gives five an hour. All of a sudden, it's now asking for 20,000 or a million credit card that doesn't make any sense. Right? The anomalies stick out like a sore thumb. If you can see them. And VMware, our unique focus in the infrastructure is that we can see each one of these little transactions and understand the conversation. That's what makes us so good at that east west or lateral >>Security. Yeah. You don't belong in this room, get out or that that's right. Some weird call from an in-memory database, something over >>Here. Exactly. Where other, other security solutions won't even see that. Right. It's not like there algorithms aren't as good as ours or, or better or worse. It's that, it's the access to the data. We see the, the, the, the inner plumbing of the app. And therefore we can protect >>The app from, and there's another dimension that I wanna get in the table here, cuz to my knowledge only AWS, Google, I, I believe Microsoft and Alibaba and VMware have this, it nitro the equivalent of a nitro. Yes. Project Monterey. Yeah. That's unique. It's the future of computing architectures. Everybody needs a nitro. I've I've written about this. Yeah. Right. So explain your version. Yeah. Project. It's now real. It's now in the market right. Or soon will be. Yeah. Here. Here's our mission salient aspects. Yeah. >>Here's our mission of VMware is that we wanna make every one of our enterprise customers. We want their private cloud to be as nimble, as agile, as efficient as the public cloud >>And secure >>And secure. In fact, I'll argue, we can make it actually more secure because we're thinking about putting security everywhere in this infrastructure. Right. Not just on the edges of it. So, so, so, okay. How do we go on that journey? As you pointed out, the public cloud providers realized, you know, five years ago that the right way to build computers was not just a CPU and a GPU graphics process, unit GPU, but there's this third thing that the industry's calling a DPU data processing unit. So there's kind of three pieces of a computer. And the DPU is sometimes called a smart Nick it's the network interface card. It does all that network handling and analytics and it takes it off the CPU. So they've been building and deploying those systems themselves. That's what nitro is. And so we have been working with the major Silicon vendors to bring that architecture to everybody. So, so with vSphere eight, we have the ability to take the network processing that east west inspection. I talked about, take it off of the CPU and put it into this dedicated processing element called the DPU and free up the CPU to run the applications that AJ and team are building. >>So no performance degradation at all, correct. >>To CPU >>Offload. So even the opposite, right? I mean you're running it basically bare metal speeds. >>Yes, yes. And yes. >>And, and, and you're also isolating the, the storage right from the, from the, the, the security, the management. And >>There's an isolation angle to this, which is that firewall that we're putting everywhere. Not just that the perimeter, we put it in each little piece of the server is running when it runs on one of these DPU, it's a different memory space. So even if, if an attacker gets to root in the OS, they it's very, very, never say never, but it's very difficult. >>So who has access to that? That, that resource >>Pretty much just the infrastructure layer, the cloud provider. So it's Google Microsoft, you know, and the enterprise, the >>Application can't get in, >>Can't get in there. Cause it, you would've to literally bridge from one memory space to another, never say never, but it would be very, very, >>It hasn't earned the trust >>To get it's more than Bob wire. It's, it's, it's multiple walls and, and >>It's like an air gap. It puts an air gap in the server itself so that if the server's compromised, it's not gonna get into the network really powerful. >>What's the big thing that you're seeing with this super cloud transition we're seeing, we're seeing, you know, multicloud and this new, not just SAS hosted on the cloud. Yeah. You're seeing a much different dynamic of combination of large scale CapEx, cloud native. And then now cloud native develops on premises and edge kind of changing what a cloud looks like if the cloud's on a cloud. So rubber customer, I'm building on a cloud and I have on-prem stuff. So I'm getting scale CapEx relief from the, from the cap, from the hyperscalers. >>I, I think there's an important nuance on what you're talking about, which is, is in the early days of the cloud customers. Remember those first skepticism? Oh, it'll never work. Oh, that's consumer grade. Oh, that's not really gonna work. And some people realize >>It's not secure. Yeah. >>It, it's not secure that one's like, no, no, no, it's secure. It works. And it, and it's good. So then there was this sort of over rush. Like let's put everything on the cloud. And I had a lot of customers that took VM based applications said, I'm gonna move those onto the cloud. You gotta take 'em all apart, put 'em on the cloud and put 'em all back together again. And little tiny details, like changing an IP address. It's actually much harder than it looks. So my argument is for existing workloads for VM based workloads, we are VMware. We're so good at running VM based workloads. And now we run them on anybody's cloud. So whether it's your east coast data center, your west coast data center, Amazon, Google, Microsoft, Alibaba, IBM keep going. Right. We pretty much every, and >>The benefit of the customer is what you >>Can literally vMotion and just pick it up and move it from private to public public, to private, private, to public, public, back and forth. >>Remember when we called VMO BS years ago. Yeah, yeah, yeah. >>We were really, skeptic is >>Powerful. We were very skeptical. We're like, that'll never happen. I mean, we were, I mean, it's supposed to be pat ourselves on the back. We, well, >>Because it's alchemy, it seems like what you can't possibly do that. Right. And so, so, so, and now we do it across clouds, right? So we can, you know, it's not quite VMO, but it's the same idea. You can just move these things over. I have one customer that had a production data center in the Ukraine, things got super tense, super fast, and they had to go from their private cloud data center in the Ukraine to a public cloud data center outta harm's way. They did it over a weekend, 48 hours. If you've ever migrated data, that's usually six months, right? And a lot of heartburn and a lot of angst, boom. They just drag and drop, moved it on over. That's the power of what we call the cloud operating model. And you can only do this when all your infrastructure's defined in software. >>If you're relying on hardware, load, balancers, hardware, firewalls, you can't move those. They're like a boat anchor. You're stuck with them. And by the way, really, really expensive. And by the way, they eat a lot of power, right? So that was an architecture from the nineties in the cloud operating model, your data center. And this goes back to what you were talking about is just racks and racks of X 86 with these magic DPU or smart necks to make any individual node go blisteringly fast and do all the functions that you used to do in network appliances. >>We just said, AJ taking us to school and everyone else to school on applications, middleware abstraction layer. Yeah. And kit Culver was also talking about this across cloud. We're talking super cloud, super pass. If this continues to happen, which we would think it will happen. What does the security posture look like? It has. It feels to me. And again, this is, this is your wheelhouse. If super cloud happens with this kind of past layer where there's B motioning going on, all kinds of yeah. Spanning applications and data. Yeah. Across environments. Yeah. Assume there's an operating system working on behind the scenes. Right. What's the security posture in all this. Yeah. >>So remember my narrative about like VA guys are getting in and they're moving around and they're so sneaky that they're using legitimate pathways. The only way to stop that stuff is you've gotta understand it at what, you know, we call layer seven at the application layer the in, you know, trying to do security, the infrastructure layer. It was interesting 20 years ago, kind of less interesting 10 years ago. And now it's becoming irrelevant because the infrastructure is oftentimes not even visible, right. It's buried in some cloud provider. So layer seven, understanding, application awareness, understanding the APIs and reading the content. That's the name of the game in security. That's what we've been focused on. Right. Nothing to do with >>The infras. And where's the progress bar on that, that paradigm early one at the 10, 10 being everyone's doing it >>Right now. Well, okay. So we, as a vendor can do this today. All the stuff I talked about about reading APIs, understanding the, the individual services looking at, Hey, wait a minute. This credit card anomalies, that's all shipping production code. Where is it in customer adoption life cycle, early days, 10%. So, so there's a whole lot of headroom. We, for people to understand, Hey, I can put these controls in place. There's software based. They don't require appliances. It's layer seven. So it has contextual awareness and it's works on every single cloud. >>You know, we talk about the pandemic. Being an accelerator really was a catalyst to really rethink. Remember we used to talk about pat his security a do over. He's like, yes, if it's the last thing I'm due, I'm gonna fix security. Well, he decided to go try to fix Intel instead, but, >>But, but he's getting some help from the government, >>But it seems like, you know, CISOs have totally rethought, you know, their security strategy. And, and at least in part is a function of the pandemic. >>When I started at VMware four years ago, pat sat me down in his office and he said to me what he said to you, which is like Tom, he said, I feel like we have fundamentally changed servers. We fundamentally changed storage. We fundamentally changed networking. The last piece of the puzzle of security. I want you to go fundamentally change it. And I'll argue that the work that we're doing with this, this horizontal security understanding the lateral movement east west inspection, it fundamentally changes how security works. It's got nothing to do with firewalls. It's got nothing to do with endpoint. It's a unique capability that VMware is uniquely suited to deliver on. And so pat, thanks for the mission. We delivered it and available >>Those, those wet like web applications firewall for instance are, are around. I mean, but to your point, the perimeter's gone. Exactly. And so you gotta get, there's no perimeter. So it's a surface area problem. Correct. And access and entry, correct. They're entering here easy from some manual error or misconfiguration or bad password that shouldn't be there. They're >>In. Think about it this way. You put the front door of your house, you put a big strong door and a big lock. That's a firewall bad guys, come in the window. Right. And >>Then the window's open and the window with a ladder room. Oh my >>God. Cause it's hot, bad user behavior. Trump's good security >>Every time. And then they move around room to room. We're the room to room people. Yeah. We see each little piece of the thing. Wait, that shouldn't happen. Right. >>I wanna get you a question that we've been seeing and maybe we're early on this, or it might be just a, a false data point. A lot of CSOs and we're talking to are, and people in industry in the customer environment are looking at CSOs and CSOs, two roles, chief information security officer, and then chief security officer Amazon, actually, Steven Schmidt is now CSO at reinforced. They actually called that out. Yeah. And the, and the interesting point that he made, we've had some other situations that verified. This is that physical security is now tied to online to your point about the service area. If I get a password, I still at the keys to the physical goods too. Right. Right. So physical security, whether it's warehouse for them is, or store or retail digital is coming in there. Yeah. So is there a CSO anymore? Is it just CSO? What's the role or are there two roles you see that evolving or is that just, >>Well, >>I circumstance, >>I, I think it's just one. And I think that, that, you know, the stakes are incredibly high in security. Just look at the impact that these security attacks are having on it. It, you know, companies get taken down, Equifax market cap was cut, you know, 80% with a security breach. So security's gone from being sort of a nuisance to being something that can impact your whole kind of business operation. And then there's a whole nother domain where politics get involved. Right. It determines the fate of nations. I know that sounds grand, but it's true. Yeah. And so, so, so companies care so much about it. They're looking for one liter, one throat to choke, you know, one person that's gonna lead security in the virtual domain, in the physical domain, in the cyber domain, in, in, you know, in the actual, well, it is, >>I mean, you mentioned that, but I mean, mean you look at Ukraine. I mean the, the, that, that, that cyber is a component of that war. I mean, that's very clear. I mean, that's, that's new, we've never seen >>This. And in my opinion, the stuff that we see happening in the Ukraine is small potatoes compared to what could happen. Yeah, yeah. Right. So the us, we have a policy of, of strategic deterrents where we develop some of the most sophisticated cyber weapons in the world. We don't use them and we hope never to use them because the, the, our adversaries who could do stuff like, oh, I don't know, wipe out every bank account in north America, or turn off the lights in New York city. They know that if they were to do something like that, we could do something back. >>I, this discuss, >>This is the red line conversation I wanna go there. So >>I had this discussion with Robert Gates in 2016 and he said, we have a lot more to lose, which is really >>Your point. So this brand, so I agree that there's the, to have freedom and Liberty, you gotta strike back with divorce and that's been our way to, to balance things out. Yeah. But with cyber, the red line, people are already in banks. So they're addresses are operating below the red line, red line, meaning before we know you're in there. So do we move the red line down because Hey, Sony got hacked the movie because they don't have their own militia. Yeah. If they were physical troops on the shores of LA breaking into the file cabinets. Yeah. The government would've intervened. >>I, I, I agree with you that it creates, it creates tension for us in the us because our, our adversaries don't have the clear delineation between public and private sector here. You're very, very clear if you're working for the government or you work for an private entity, there's no ambiguity on that. And so, so we have different missions in each department. Other countries will use the same cyber capabilities to steal intellectual, you know, a car design as they would to, you know, penetrate a military network. And that creates a huge hazard for us on the us. Cause we don't know how to respond. Yeah. Is that a civil issue? Is that a, a, a military issue? And so, so it creates policy ambiguity. I still love the clarity of separation of, you know, sort of the various branches of government separation of government from, >>But that, but, but bureau on multinational corporation, you then have to, your cyber is a defensible. You have to build the defenses >>A hundred percent. And I will also say that even though there's a clear D mark between government and private sector, there's an awful lot of cooperation. So, so our CSO, Alex toshe is actively involved in the whole intelligence community. He's on boards and standards and we're sharing because we have a common objective, right? We're all working together to fight these bad guys. And that's one of the things I love about cyber is that that even direct competitors, two big banks that are rivals on the street are working together to share security information and, and private, is >>There enough? Is collaboration Tom in the vendor community? I mean, we've seen efforts to try to, that's a good question, monetize private data, you know? Yeah. And private reports and, >>And, you know, like, so at VMware, we, we, I'm very proud of the security capabilities we've built, but we also partner with people that I think of as direct competitors, we've got firewall vendors and endpoint vendors that we work with and integrate. And so cooperation is something that exists. It's hard, you know, because when you have these kind of competing, you know, so could we do more? Of course we probably could, but I do think we've done a fair amount of cooperation, data sharing, product integration, et cetera, you know, and, you know, as the threats get worse, you'll probably see us continue to do more. >>And the governments is gonna trying to force that too. >>And, and the government also drives standards. So let's talk about crypto. Okay. So there's a new form of encryption coming out called quantum processing, calling out. Yeah. Yeah. Quantum, quantum computers have the potential to crack any crypto cipher we have today. That's bad. Okay. Right. That's not good at all because our whole system is built around these private communications. So, so the industry is having conversations about crypto agility. How can we put in place the ability to rapidly iterate the ciphers in encryption? So when the day quantum becomes available, we can change them and stay ahead of these quantum people. Well, >>Didn't this just put out a quantum proof algo that's being tested right now by the, the community. >>There's a lot of work around that. Correct. And, and, and this is taking the lead on this, but you know, Google's working on it, VMware's working on it. We're very, very active in how do we keep ahead of the attackers and the bad guys? Because this quantum thing is like a, it's a, it's a x-ray machine. You know, it's like, it's like a, a, a di lithium crystal that can power a whole ship. Right. It's a really, really, really powerful >>Tool. It's bad. Things will happen. >>Bad things could happen. >>Well, Tom, great to have you on the cube. Thanks for coming. Take the last minute to just give a plug for what's going on for you here at world this year, VMware explore this year. Yeah. >>We announced a bunch of exciting things. We announced enhancements to our, our NSX family, with our advanced load balancer, with our edge firewall. And they're all in service of one thing, which is helping our customers make their private cloud like the public cloud. So I like to say 0, 0, 0. If you are in the cloud operating model, you have zero proprietary appliances. You have zero tickets to launch a workload. You have zero network taps and zero trust built into everything you do. And that's, that's what we're working on and pushing that further and further. >>Tom Gill, senior vices president head of the networking at VMware. Thanks for coming up for you. Appreciate >>It. Yes. Thanks for having guys >>Always getting the security data. That's killer data and security of the two ops that get the most conversations around dev ops and cloud native. This is the queue bringing you all the action here in San Francisco for VMware. Explore 2022. I'm John furrier with Dave, Alan. Thanks for watching.
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We'd love seeing the progress and we've got great security Yeah, really happy we could have you on, you know, I think, I think this is my sixth edition on the cube. Yeah, you get first get the VIP badge. It's kind of in all the narratives in, them to get to what the, the stuff that you really want, which is the data that they're, the notion of being defensible. the model was we have a perimeter and everything on one side of the perimeter is dirty, In and it's not even just the right, like, so they're so clever. and systems that the bad guy's scour, the dark web for passwords So the point is the goal of attackers is to get in and stay We don't even go in there. Moving around, nibbling on your ni line, your cookies. So this is where it's going. So for VMs, we do it with the hypervisor, And once you can see that stuff, then you can actually apply. something over It's that, it's the access to the data. It's the future of computing architectures. Here's our mission of VMware is that we wanna make every one of our enterprise customers. And the DPU is sometimes called a So even the opposite, right? And yes. And Not just that the perimeter, we put it in each little piece of the server is running when it runs on one of these DPU, Pretty much just the infrastructure layer, the cloud provider. Cause it, you would've to literally bridge from one memory space to another, never say never, but it would be To get it's more than Bob wire. it's not gonna get into the network really powerful. What's the big thing that you're seeing with this super cloud transition we're seeing, we're seeing, you know, And some people realize Yeah. And I had a lot of customers that took VM based to private, private, to public, public, back and forth. Remember when we called VMO BS years ago. I mean, we were, I mean, So we can, you know, it's not quite VMO, but it's the same idea. And this goes back to what you were talking about is just racks and racks of X 86 with these magic DPU And again, this is, this is your wheelhouse. And now it's becoming irrelevant because the infrastructure is oftentimes not even visible, And where's the progress bar on that, that paradigm early one at the 10, All the stuff I talked about about reading You know, we talk about the pandemic. But it seems like, you know, CISOs have totally rethought, you know, And I'll argue that the work that we're doing with this, this horizontal And so you gotta get, there's no perimeter. You put the front door of your house, you put a big strong door and a big lock. Then the window's open and the window with a ladder room. Trump's good security We're the room to room people. If I get a password, I still at the keys to the physical goods too. in the cyber domain, in, in, you know, in the actual, well, it is, I mean, you mentioned that, but I mean, mean you look at Ukraine. So the us, we have a policy of, of strategic deterrents where This is the red line conversation I wanna go there. So this brand, so I agree that there's the, to have freedom and Liberty, you gotta strike back with divorce And so, so we have different missions in each department. You have to build the defenses on the street are working together to share security information and, Is collaboration Tom in the vendor community? And so cooperation is something that exists. Quantum, quantum computers have the potential to crack any crypto cipher of the attackers and the bad guys? Things will happen. Take the last minute to just give a plug for what's going on So I like to say 0, 0, 0. Thanks for coming up for you. This is the queue bringing you all the action here in San
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Lie 1, The Most Effective Data Architecture Is Centralized | Starburst
(bright upbeat music) >> In 2011, early Facebook employee and Cloudera co-founder Jeff Hammerbacher famously said, "The best minds of my generation are thinking about how to get people to click on ads, and that sucks!" Let's face it. More than a decade later, organizations continue to be frustrated with how difficult it is to get value from data and build a truly agile and data-driven enterprise. What does that even mean, you ask? Well, it means that everyone in the organization has the data they need when they need it in a context that's relevant to advance the mission of an organization. Now, that could mean cutting costs, could mean increasing profits, driving productivity, saving lives, accelerating drug discovery, making better diagnoses, solving supply chain problems, predicting weather disasters, simplifying processes, and thousands of other examples where data can completely transform people's lives beyond manipulating internet users to behave a certain way. We've heard the prognostications about the possibilities of data before and in fairness we've made progress, but the hard truth is the original promises of master data management, enterprise data warehouses, data marts, data hubs, and yes even data lakes were broken and left us wanting for more. Welcome to The Data Doesn't Lie... Or Does It? A series of conversations produced by theCUBE and made possible by Starburst Data. I'm your host, Dave Vellante, and joining me today are three industry experts. Justin Borgman is the co-founder and CEO of Starburst, Richard Jarvis is the CTO at EMIS Health, and Teresa Tung is cloud first technologist at Accenture. Today, we're going to have a candid discussion that will expose the unfulfilled, and yes, broken promises of a data past. We'll expose data lies: big lies, little lies, white lies, and hidden truths. And we'll challenge, age old data conventions and bust some data myths. We're debating questions like is the demise of a single source of truth inevitable? Will the data warehouse ever have feature parity with the data lake or vice versa? Is the so-called modern data stack simply centralization in the cloud, AKA the old guards model in new cloud close? How can organizations rethink their data architectures and regimes to realize the true promises of data? Can and will an open ecosystem deliver on these promises in our lifetimes? We're spanning much of the Western world today. Richard is in the UK, Teresa is on the West Coast, and Justin is in Massachusetts with me. I'm in theCUBE studios, about 30 miles outside of Boston. Folks, welcome to the program. Thanks for coming on. >> Thanks for having us. >> Okay, let's get right into it. You're very welcome. Now, here's the first lie. The most effective data architecture is one that is centralized with a team of data specialists serving various lines of business. What do you think Justin? >> Yeah, definitely a lie. My first startup was a company called Hadapt, which was an early SQL engine for IDU that was acquired by Teradata. And when I got to Teradata, of course, Teradata is the pioneer of that central enterprise data warehouse model. One of the things that I found fascinating was that not one of their customers had actually lived up to that vision of centralizing all of their data into one place. They all had data silos. They all had data in different systems. They had data on prem, data in the cloud. Those companies were acquiring other companies and inheriting their data architecture. So despite being the industry leader for 40 years, not one of their customers truly had everything in one place. So I think definitely history has proven that to be a lie. >> So Richard, from a practitioner's point of view, what are your thoughts? I mean, there's a lot of pressure to cut cost, keep things centralized, serve the business as best as possible from that standpoint. What does your experience show? >> Yeah, I mean, I think I would echo Justin's experience really that we as a business have grown up through acquisition, through storing data in different places sometimes to do information governance in different ways to store data in a platform that's close to data experts people who really understand healthcare data from pharmacies or from doctors. And so, although if you were starting from a greenfield site and you were building something brand new, you might be able to centralize all the data and all of the tooling and teams in one place. The reality is that businesses just don't grow up like that. And it's just really impossible to get that academic perfection of storing everything in one place. >> Teresa, I feel like Sarbanes-Oxley have kind of saved the data warehouse, right? (laughs) You actually did have to have a single version of the truth for certain financial data, but really for some of those other use cases I mentioned, I do feel like the industry has kind of let us down. What's your take on this? Where does it make sense to have that sort of centralized approach versus where does it make sense to maybe decentralize? >> I think you got to have centralized governance, right? So from the central team, for things like Sarbanes-Oxley, for things like security, for certain very core data sets having a centralized set of roles, responsibilities to really QA, right? To serve as a design authority for your entire data estate, just like you might with security, but how it's implemented has to be distributed. Otherwise, you're not going to be able to scale, right? So being able to have different parts of the business really make the right data investments for their needs. And then ultimately, you're going to collaborate with your partners. So partners that are not within the company, right? External partners. We're going to see a lot more data sharing and model creation. And so you're definitely going to be decentralized. >> So Justin, you guys last, jeez, I think it was about a year ago, had a session on data mesh. It was a great program. You invited Zhamak Dehghani. Of course, she's the creator of the data mesh. One of our fundamental premises is that you've got this hyper specialized team that you've got to go through if you want anything. But at the same time, these individuals actually become a bottleneck, even though they're some of the most talented people in the organization. So I guess, a question for you Richard. How do you deal with that? Do you organize so that there are a few sort of rock stars that build cubes and the like or have you had any success in sort of decentralizing with your constituencies that data model? >> Yeah. So we absolutely have got rockstar data scientists and data guardians, if you like. People who understand what it means to use this data, particularly the data that we use at EMIS is very private, it's healthcare information. And some of the rules and regulations around using the data are very complex and strict. So we have to have people who understand the usage of the data, then people who understand how to build models, how to process the data effectively. And you can think of them like consultants to the wider business because a pharmacist might not understand how to structure a SQL query, but they do understand how they want to process medication information to improve patient lives. And so that becomes a consulting type experience from a set of rock stars to help a more decentralized business who needs to understand the data and to generate some valuable output. >> Justin, what do you say to a customer or prospect that says, "Look, Justin. I got a centralized team and that's the most cost effective way to serve the business. Otherwise, I got duplication." What do you say to that? >> Well, I would argue it's probably not the most cost effective, and the reason being really twofold. I think, first of all, when you are deploying a enterprise data warehouse model, the data warehouse itself is very expensive, generally speaking. And so you're putting all of your most valuable data in the hands of one vendor who now has tremendous leverage over you for many, many years to come. I think that's the story at Oracle or Teradata or other proprietary database systems. But the other aspect I think is that the reality is those central data warehouse teams, as much as they are experts in the technology, they don't necessarily understand the data itself. And this is one of the core tenets of data mesh that Zhamak writes about is this idea of the domain owners actually know the data the best. And so by not only acknowledging that data is generally decentralized, and to your earlier point about Sarbanes-Oxley, maybe saving the data warehouse, I would argue maybe GDPR and data sovereignty will destroy it because data has to be decentralized for those laws to be compliant. But I think the reality is the data mesh model basically says data's decentralized and we're going to turn that into an asset rather than a liability. And we're going to turn that into an asset by empowering the people that know the data the best to participate in the process of curating and creating data products for consumption. So I think when you think about it that way, you're going to get higher quality data and faster time to insight, which is ultimately going to drive more revenue for your business and reduce costs. So I think that that's the way I see the two models comparing and contrasting. >> So do you think the demise of the data warehouse is inevitable? Teresa, you work with a lot of clients. They're not just going to rip and replace their existing infrastructure. Maybe they're going to build on top of it, but what does that mean? Does that mean the EDW just becomes less and less valuable over time or it's maybe just isolated to specific use cases? What's your take on that? >> Listen, I still would love all my data within a data warehouse. I would love it mastered, would love it owned by a central team, right? I think that's still what I would love to have. That's just not the reality, right? The investment to actually migrate and keep that up to date, I would say it's a losing battle. Like we've been trying to do it for a long time. Nobody has the budgets and then data changes, right? There's going to be a new technology that's going to emerge that we're going to want to tap into. There's going to be not enough investment to bring all the legacy, but still very useful systems into that centralized view. So you keep the data warehouse. I think it's a very, very valuable, very high performance tool for what it's there for, but you could have this new mesh layer that still takes advantage of the things I mentioned: the data products in the systems that are meaningful today, and the data products that actually might span a number of systems. Maybe either those that either source systems with the domains that know it best, or the consumer-based systems or products that need to be packaged in a way that'd be really meaningful for that end user, right? Each of those are useful for a different part of the business and making sure that the mesh actually allows you to use all of them. >> So, Richard, let me ask you. Take Zhamak's principles back to those. You got the domain ownership and data as product. Okay, great. Sounds good. But it creates what I would argue are two challenges: self-serve infrastructure, let's park that for a second, and then in your industry, one of the most regulated, most sensitive, computational governance. How do you automate and ensure federated governance in that mesh model that Teresa was just talking about? >> Well, it absolutely depends on some of the tooling and processes that you put in place around those tools to centralize the security and the governance of the data. And I think although a data warehouse makes that very simple 'cause it's a single tool, it's not impossible with some of the data mesh technologies that are available. And so what we've done at EMIS is we have a single security layer that sits on top of our data mesh, which means that no matter which user is accessing which data source, we go through a well audited, well understood security layer. That means that we know exactly who's got access to which data field, which data tables. And then everything that they do is audited in a very kind of standard way regardless of the underlying data storage technology. So for me, although storing the data in one place might not be possible, understanding where your source of truth is and securing that in a common way is still a valuable approach, and you can do it without having to bring all that data into a single bucket so that it's all in one place. And so having done that and investing quite heavily in making that possible has paid dividends in terms of giving wider access to the platform, and ensuring that only data that's available under GDPR and other regulations is being used by the data users. >> Yeah. So Justin, we always talk about data democratization, and up until recently, they really haven't been line of sight as to how to get there, but do you have anything to add to this because you're essentially doing analytic queries with data that's all dispersed all over. How are you seeing your customers handle this challenge? >> Yeah, I mean, I think data products is a really interesting aspect of the answer to that. It allows you to, again, leverage the data domain owners, the people who know the data the best, to create data as a product ultimately to be consumed. And we try to represent that in our product as effectively, almost eCommerce like experience where you go and discover and look for the data products that have been created in your organization, and then you can start to consume them as you'd like. And so really trying to build on that notion of data democratization and self-service, and making it very easy to discover and start to use with whatever BI tool you may like or even just running SQL queries yourself. >> Okay guys, grab a sip of water. After the short break, we'll be back to debate whether proprietary or open platforms are the best path to the future of data excellence. Keep it right there. (bright upbeat music)
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George Elissaios, AWS | AWS re:Invent 2021
(bright upbeat music) >> Welcome back to theCube's coverage of AWS re:Invent 2021. This is "theCube". We go out to the events. We extract the signal from the noise. We're here at a live event, hybrid event, two sets. We had two remote studios prior to the event, over 100 interviews. Really excited to have George Elissaios here. He's the director of product management for EC2 Edge, really interesting topic at AWS. George, great to see you. Thanks for coming on. >> Yeah, great to be here. Thanks for having me. >> So, everybody's talking about Edge, IoT, EC2. What's the scope of your portfolio, your responsibility? >> Yeah, well, our vision here at AWS is to really bring the power of the AWS platform wherever customers need it. AWS wherever our customers want it is our long-term vision. And we have a bunch of products in this space that help us do that and help us enable our customers whatever their use case is. So we have things like Wavelength. I know we talked about Wavelength before here in "theCube", where we bring full AWS service at the edge of the 5G network, so with 5G edge computing in partnership with telcos worldwide, our partnership with Verizon in the US has been flourishing. We're up to, I think, 15 or more Wavelength zones right now in many of the major cities in the US, but also in Japan and Korea, and in Europe with Vodafone. So that's one of the portfolio kind of offerings. And that helps you as a customer of AWS if you want to have the best latency to mobile devices, whether they are sensors, or mobile phones, or what have you. But we're also feeling out that Edge portfolio with local zones. Earlier today in Werner's keynote, we announced that we're going to launch another 30 local zones in 20 new countries, everywhere from South America, Africa, Asia, Australia, and Europe, obviously. So a lot of expansion there. Very excited about that. And that is kind of a similar offering, but it basically brings you closer to customers in metropolitan areas over the internet. >> So, Wavelength's a big feature. George, I want to get just to touch on it because I think latency comes up a lot in Edge conversations, low latency issues, whether it's cars, factories. You guys gave a demo yesterday to the press corps in the press room, I was there, where you had someone in San Francisco from the Opera and someone in person here in Vegas, and you had 13 milliseconds going back and forth demoing, real time- >> Collaboration. >> The benefit of low latency in remote. It wasn't next door. It was San Francisco. This is kind of the purpose of what Edge is about. Can you explain what that means, that demo, why it was important, and what you were trying to show, and how does it mean for the Edge? >> So there is multiple use cases. One of them is human collaboration, right? Like, we spent the last two years of our lives over conferences and kind of like the teleconferences, and trying to talk over each other and unmute ourselves desperately. But existing solutions kind of work, generally, for most of the things that we do, but when it comes to music collaboration where milliseconds matter, it's a lot harder with existing solutions to get artists to collaborate when they're hundreds of miles away. Last night, we saw a really inspiring demo, I think, of how two top tier musicians, one located in San Francisco and one located in Vegas, can collaborate in opera, which is one of the most precise art forms in the music world. There are no beats in opera to kind of synchronize, so you really need to play off each other, right? So we provided a latency between them of less than 30 milliseconds, which translates, if you're thinking about audio or if you're thinking about the speed of sound, that's like being in the same stage. And that was very inspiring. But there's also a lot of use cases that are machine to machine communications, where even lower latencies matter, and we can think of latencies down to one millisecond, like single digit milliseconds when it comes to, for example, vehicles or robots, and things like that. So we're, with our products, we're enabling customers to drive down that latency, but also the jitter, which is the variation of latency. Especially in human communications, that is almost more important than latency itself. Your mind can adapt to latency, and you can start predicting what's going to happen, but if I'm keep changing that for you, that becomes even harder. >> Well, this is what I want to get to because you got outcomes and applications like this opera example. That's an application, I guess. So working backwards from the application, that's one thing, but now people are really starting to trying to figure out, "What is the Edge?" So I have to ask you, what is AWS's Edge? Is it Outpost, Wavelength? What do people buy to make the Edge work? >> Well, for us, is providing a breadth of services that our customers can either use holistically or combine multiple of those. So a really good example, for example, is DISH Wireless. I'm sure you know we're building with DISH the first in the world mobile network, 5G mobile network fully on cloud, right? So these combines Outposts and combines local zones in order to distribute the 5G network across nationwide. And different parts of their applications live in different edges, right? The local zone, the Outputs, and the region itself. So we have our customers... You know, I talked about how local zones is going to be, you know, in total, 45 cities in the world, right? We're already in 15 in the U.S. We're going to do another 30. But customers might still come, and say, "Oh, why are you not," you know, "in "in Costa Rica?" Well, we'll have Outposts in Costa Rica. So you could build your own offering there, or you could build on top of Outputs while you distribute the rest of your workload in existing AWS offering. So to answer your question, John, there is no single answer. I think that it is per use case and per workload that customers are going to combine or choose which one of- >> Okay, so let's go through local zones. Explain what a local zone is real quick. I know we covered it a bit last year with the virtual event, but local zones are now part of the nomenclature of the AWS language. >> Yes. >> And we know what a region is, right? So regions are regions. What's a local zone? >> When your region's saying new availability zones, and then we're just (chuckles)- >> You got availability zones. Now you got local zones. Take us through the topology, if you will, of how to think about this. >> Right, so a local zone is a fully-managed AWS infrastructure deployment. So it's owned and managed and operated by AWS. And because of that, it offers you the same elasticity, and security, and all of the goodies of the cloud, but it's positioned closer to your end customers or to your own deployment. So it's positioned in the local urban, metropolitan or industrial center closer to you. So if you think about the U.S., for example, we have a few regions, like, in the East Coast and in the West Coast, but now, we're basically extending these regions, and we're bringing more and more services to 15 cities. So if you are in Miami, there is a local zone there. If you are in LA, there is two locals zones actually in LA. That enables customers to run two different types of workloads. One is these distributed clouds or distributed Edge kind of workload that we've been hearing more and more about. Think of gaming, for example, right? Like, we have customers that are, like Supercell, that need to be closer to the gamers, wherever they are. So they're going to be using a bunch of local zones to deploy. And also, we have these hyper-local use cases, where we're talking, for example, about Netflix that are enabling in LA their creative artists to connect locally and get like as low as single millisecond latencies. So local zone is like an availability zone, but it's closer to you. It offers the same scalability, the same elasticity, the same security and the same services as the AWS cloud. And it connects back to the regions to offer you the full breadth of the platform. >> So just to clarify, so the Edge strategy essentially is to bring the cloud, AWS, the primitives, the APIs, to where the customers are in instances where they either can't move or won't move their resources into the cloud, or there's no connectivity? >> Right, we have a bunch of use cases where customers either need to be there because of regulation or because of some data gravity, so data is being generated in a specific place and you need to locally process it, or we'll have customers in this distributed use case. But I think that you're pointing out a very important thing, which is a common factor across all of these offerings. It's it is the cloud. It's not like a copycat of the cloud. It's the same API. It's the same services that you already know and use, et cetera. So extending the cloud rather than copying it around is our vision, and getting those customers who, well, connectivity obviously needs to be there. We were offering AWS Private 5G. We talked about it yesterday. >> Now, a premise that we've had is that a lot of Edge use cases will be driven by AI inferencing. And so... First of all, is that a reasonable premise, that's growing, we think, very quickly, and it has huge potential. What does the compute, if that's the correct premise, what does the compute look like for that type of workload? >> That is a great premise, and that's why we think that the model that we're offering is so powerful, because you have the Edge and the cloud fully cooperating and being connected together. You know, the Edge is a resource that's more limited than the full cloud in the AWS region. So when you're doing inferencing, what you really want to do is you want to train your models back up in the region where you get more scalability and the best prices. You know, you have the full scale of AWS. But for the latency-sensitive parts of your applications, you want to push those to the Edge. So when you're doing the actual inferencing, not the training of the models- >> Real time. Yeah. >> Real time, you push that to the Edge, whether that's if your connectivity is 5G, you can push that into a Wavelength zone. If your connectivity is wired, you can push it into a local zone. If you really need it to be in your data center, you can push it in your Outposts. So you see how our kind of like building out for all of those use cases. >> But in those instances, I'm interested in what the compute looks like, 'cause I presume it's got to be low power, low cost, super high performance. I mean, all of those things that are good for data-driven workloads. >> Right, the power, if we think here, is the same compute that you know and love in the cloud. So the same EC2 instance types, the EBS volumes, the S3 for storage, or RDS for your databases and EMR clusters. You can use the same service. And the compute is the same powerful all the way down from the hardware up to the service. >> And is the promise to customers that eventually those... It's not all of those services, right? I mean, you go to Outposts today, it continues to grow. >> Continuing to grow, yeah. Right, so but conceptually, as many services you could possibly push to the Edge, you intend to do so? >> We are pushing services according to customer requests, but also there is a nuance here. The nuance is that you push down the services that are truly latency-sensitive. You don't need to push everything down to the Edge when you're talking about latency- >> Like, what's an example of what you wouldn't push down? >> So management tools, right? So when you're doing monitoring and management, yeah, you don't need these to be at the Edge. You can do that, and you can scale that. Or, you know, batch processing, it doesn't have to be at the Edge because it's, by definition, not online, not like a latency service. So we're keeping those, like AWS Batch, for example, that's in the region because, you know, that's where customers really use it. But things like EC2, EBS, EMR, we're pushing those to the Edge because those are more- >> We got two minutes left. I want to get the Outposts kind of update. I remember when Outposts launched. It was really a seminal moment for re:Invent. Hybrid. "Oh, Andy Jassy said hybrid." Yeah. "I'll never say hybrid." But now hybrid's kind of translated into all cloud operations. Now you got local zones. A lot's changed from Amazon Web Services standpoint since Outposts launched. Local zones, things are happening. 5G, DISH. Now what's the status of Outposts? Are you guys happy with it? What has it morphed into? Is it still the same game? What is Outposts today, vis-a-vis what people may think it is or isn't? >> Yeah, we've been focusing in what we're talking about, building out a number of services that customers request, but also being in more and more places. So I think we're in more than 60, now, countries with Outposts. We've seen very good adoption. We've seen very good feedback. You know, half of my EBCs have been on Outposts, but this year, I think that one of the most exciting announcements were the Outposts servers. So the smaller form factors that enable an additional use cases, like for example, retail or even building your 5G networks. You know, one of our partners, Mavenir, is moving their 5G core, so the smarts of the network that does all the routing, on Outposts servers, and we can distribute those all over the place. So, we're keeping on the innovation. We're keeping on the expansion. And we've been getting very good customer feedback- >> So all steam ahead, full steam ahead? >> Full steam ahead plus 10%. (John laughs) >> All right, guys. Thank you so much, George. Really appreciate it. We're seeing the cloud expand. The definition is growing, kind of like the universe, John. Dave Vellante for John John Furrier. You're watching "theCube" at AWS re:Invent, the leader in high tech coverage globally. We'll be right back.
SUMMARY :
We extract the signal from the noise. Yeah, great to be here. What's the scope of your in many of the major cities in the US, in San Francisco from the Opera This is kind of the purpose and kind of like the teleconferences, So I have to ask you, what is AWS's Edge? and the region itself. of the AWS language. And we know what a region is, right? of how to think about this. and all of the goodies of the cloud, It's not like a copycat of the cloud. that's the correct premise, and the best prices. Real time. So you see how our kind the compute looks like, is the same compute that you And is the promise to possibly push to the Edge, everything down to the Edge that's in the region because, you know, Is it still the same game? So the smaller form factors Full steam ahead plus 10%. kind of like the universe, John.
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Chris Sachse, ThinkStack, and Michael Matthews, Mutual Credit Union | AWS PS Partner Awards 2021
>>Mhm >>Hello and welcome to today's session of the 2021 AWS Global Public Sector Partner Awards And I'm delighted to introduce our next guests. They are chris Saks Ceo of think stack and Michael Matthews President Ceo at mutual Credit Union. I'm your host for the cube Natalie. Ehrlich of course. And we're going to highlight the most impactful nonprofit partner award. Thank you gentlemen for joining the program. >>Thank you so much for having us. >>Terrific. Well delighted for you to be here. And Michael, I'd love to start with you. How did you figure out that cloud technology was critical to the future of mutual credit union? >>It's kind of by chance, Natalie, we're sitting down, we're looking at uh, racks of equipment in our I. T. Room and trying to keep everything up to date, um software updated, become a full time job and all of my staff and sat around and it come to a point where we were spending more time keeping upgrades, keeping servers upgraded. And we asked we reached out the things that they were a network provider at the time and we said, hey, whatever, what are our options? And they came back with several options and one of them was a W. S. And we explored it and uh we've not looked back. >>Terrific. Well, can you explain in further detail how you identified some of the gaps and what stood out to you about think stack, how this uh collaboration happened specifically? >>Well, some of the major gaps that you have is, you know, we're in Vicksburg Mississippi and I would say it's probably not the I. T mecca of the United States and staffing. What was a huge requirement for us if you're gonna make a move such as this, you've got to have the staffing and then along with the staffing is okay if you go out and we hire all these individuals to help help with this journey, are they going to become bored and you know, if we uh personally, if if I asked think stack, they would say, oh yes, don't do that hire us, but that's their job there, there there are parker vendor and so we went out, we asked other vendors that we use and what are the chances of us doing this and it was slim to none. And this type of technology you want, somebody who you can call and and all honesty, I want to be able to call chris and say chris, I'm having a problem versus, you know, one of my team called me and say we're having a problem, I'd rather call it and I love the vendor relationship. It has worked out well. Our major gaps in staffing though, Natalie >>what about staffing? >>That was our major gap. >>Oh God, it got it. Well, chris let's move on to you now. I'd love it if you could explain, you know, in some detail for our audience about the methodology of your company and also how you help your clients visualize their transformation processes. >>Yeah, for sure. Thanks Natalie. So we work with credit unions around the country and many of them are facing similar challenges to Michael at mutual. And in addition to staffing, they're often challenged with just the uncertain future of technology and that can include things like hurricanes, wildfires, various different disasters, pandemics and having to work remotely. But it also includes all of the opportunities that exist in transformative technologies for credit union. They need to keep pace with organizations like Robin Hood and stash and some of these other organizations that are providing cutting edge mobile apps and technology to their customers. And so how do you as an organization generally, that's a small nonprofit organization. How do you build the technology that will allow you to have a foundation to respond and react to whatever the world happens to throw actually, be that an opportunity to take advantage of for growth or some kind of risk from a cyber attack to a natural disaster. So what we try to do with our clients is take a very human centered approach first. And the idea behind that is to not walk in the door and talk about all the wonderful benefits of AWS or any other particular technology, but rather look at What do you expect. So if you take Michael, for example, you know, sitting down with him and trying to look out 10 years, what do you expect the industry to look like? What do you expect your organization to look like in? What goals do you have as a credit? You need to take advantage of those opportunities and to mitigate those risks. Once you identify those business needs, we can start looking at the humans that are involved in that experience. And so that would obviously be the employees and partners and vendors that support and make up the team at the credit union. And then obviously it's their current members and then any other members that they want to attract. And so you have to look at both sides of this. How how do you work securely efficiently? Um, as an employee on the flip side, how do you serve your members as well as you can serve them with cutting edge technology with technology that's always up and available. And then obviously with, with utmost security. So as we identify and build that picture, uh, we we generally do that with stick figures Natalie so we try to go in and and you know take um different personas and we use journey mapping and we use strategic foresight and various other exercise that help us uh literally paint a picture. Um and then from there we kind of back into that and say okay in order for you to accomplish these things into Have the organization that you want to have the next 10 years, what is your technology foundation and footprint need to look like to support that. And that's where we start to then back into that design which typically would include some type of public cloud services like AWS among other technologies from a cyber security perspective to build out that foundation and then allow them To respond and react to whatever the world throws at him over the next 10 years. >>Terrific. Well Michael would love to get your insight. How did you experience that human centered design focus, that think stack uh you know, is known for >>I think that's what says things take apart. You know, we there's numerous vendors you can go direct, there's there's plenty of software, there's plenty of technology out there you can buy. And as a credit union we can go out, we can just about get anything we wanted. But when we have a problem that we're trying to solve, it's not about that, it's about sitting down with chris his team and saying chris this this is a problem. We recently had one in password management, but we just this is a problem we're having. How do we solve this problem? And so the focus is not about trying to sell you another software. The focus is about solving the problem and having your staff and your team work more efficiently and effectively at their task. At the end of the day, you know, we're not arty people were in the financial service business. We rely on the solutions that we have to to help us do our jobs better and serve our members more effectively. >>Yeah, well, chris uh, you know, from your perspective, obviously human centered designed a really big component of your business, but what other key feature set your business apart from the competitive landscape? >>So I think the human centered design bleeds into another area that we really pride ourselves on, which is which is education and what I will call plain talk. So again, as Michael said, these organizations are our financial services, they're not technology experts, so you need to be able to communicate to those teams, those boards of directors, executive teams in a way that they can understand, and it can be uh somewhat difficult to talk about complex technical problems, um but when you boil it down back to that experience level, or you boil it down to a picture, it becomes a little easier to talk about. And what we want to be able to do as a partner is make sure our clients have confidence in the services or the products that they're purchasing, that they understand. How is this investment going to impact our credit union? How is this going to impact our members? And is this the right investment? It investments are, are significant. So we need to make sure that both parties understand the expectations of that investment and why they're doing that. So we take a lot of pride in the education and then probably the biggest piece uh and you know, it's one of those things that can be unappreciated, but its cybersecurity building, our infrastructure's with the tools and the processes and and the techniques so that everyone stays secure. I can tell you that there is nothing that would derail a digital transformation of an organization faster than a breach. So it's very important for us to make sure that those organizations, that everything that we do as fun as it is to talk about transformational technology equally as important that everything stays secure as we do it. >>Yeah. Well, excellent point. Certainly cybersecurity going to be a top uh topic for 2021 and beyond. Now, Michael, I'd like to move to you um what were the expected and unexpected business outcomes as a result of this partnership? >>Well, now we we we expected to have issues in the transition, which we really didn't um, I'll be honest with you, we we expected to have failures of servers. We expected stuff not to work because we were told by some of our other vendors that this will not work in a W S. Um and we were very surprised that most everything worked on AWS and it worked even better. Um some of the unexpected. So one of the main drivers of us moving to AWS was, I told you we had were limited on Rackspace I T room is when we want to implement a new service today, everything requires its own server. So everything needs an independent service, virtual server or physical server. We did not know how fast that could be done. So we would send a ticket in uh and we would say, hey, we need a new server here. The specs we're putting on this vendor, this is our time frame and we will get an email back the next morning. The servers ready to go where before? We weren't we didn't have that. That that was not an option. The main delay for new projects was to build up time and we weren't expecting that speech. No longer was that we all we expected that hey, we're not in a rush, but it'll be at least three months. And so now the team has to be ready to go as soon as you send the request in that we need this server is done uh and its speed up, speed up our time from uh, the idea our concept to going live with projects and we weren't that was something we had to get adjusted to. >>Yeah. And following up on that. What were some of the rational as well as the emotional impacts as a result of this collaboration? >>All right too. Two things and I don't know if they meet their, meet your that answer your question directly. But so one item we had in in a call, it's been several weeks back is when is the last time that anyone had to call it? Said, hey, I'm not working. My my can't access the server or I can complete dysfunction. And it's not been that way. We we've seen significantly improved up time, not only externally for our members who are logging in to do home banking or any other, any other feature, but internally for our staff we saw and I think it's just the entire transformation just made our company more resilient. What that was. I was as the metric we were seeing fewer instances of downtime. If we have downtown now, it's a power. We had an ice storm here in Mississippi, which is rare. Uh and we were down for a day. Um and if you lose internet today at any business you're down um The emotional side of I tell you, and it's been several years back on July four, we had a major major failure and our entire network was down and we this is prior to us moving to AWS and I'll just tell you I go home at night, this is the peace of mind that you can't put a dollar value on. I go home at night. And the last thing I'm worried about is my I. T. Network. I'm not worried about up time, I'm not worried about members, you know, going on facebook or any other social media and saying hey we can't we can't access your site what's going on and we don't have that anymore. And you know, I'm sure we could have had it any other way. But I leave that to the process of us moving from an in house holding everything on premise to moving to AWS, not only did it want to improve the results of those servers were able to back up to do different things, but it is to improve the overall working, working the functionality of our network. And I like I said I you can't put a dollar on this peace of mind and that is something I don't think there's any metric out there. You can measure, you can't measure that, but you know me and my team, we see it all the time. So >>Yeah, I agree, a peace of mind is certainly a priceless now Chris Let's move to you if you could outline to our audience some of the solutions that you provide, some of your other clients as well. Just give us a fuller picture of the services that you provide. Let's perhaps talk about, you know, 24/7 socks um services as well as data loss prevention or anything else that you think would be of interest to our audience? >>Yeah, for sure. So so obviously we I like to think of us like we design so we come in and we like to help you design and and figure out what your network needs to look like. That's not only your server and production network but also routing, switching. So Land Win S T Win various other networking projects equally. It's important that you can access the cloud as it is to move to the cloud, help with with productivity suite collaboration tools. Um and then finally, cyber security is a big part of that as well. So we try to come in and and look at all those things on the cybersecurity side. Very similar concept of what we do on the, on the cloud side, which is well design the tools and the infrastructure on the perimeter of the network, the configuration of any cloud environments, um such that they're secure and appropriate for your organization. Uh look at active directory or whatever organizational user management system you have to be using, implement those tools. Um and then as you mentioned, Natalie, we have a 24 x seven socks um with analysts watching that um that are all things that employees watching that board responding and reacting um using our our sin platform. And then we also have a 24 by seven uh network operations center or knocked. Um that is managing both the on site uh tools and network as well as any cloud uh networks that that they may have, keeping them up to date, doing all the routine maintenance, I will say from a cyber security perspective while it's not called the sock, the knock is just as important for cybersecurity as is the knock because we see that many cybersecurity attacks are often just taking advantage of systems that are not kept up to date. So the knock and that preventative maintenance is so important. So we do that for a lot of our clients. Some people pick and choose certain features. Some people use all of our services. >>Yeah. Terrific. Is that what you mean by security that's made to order? >>Yeah, exactly. Um you know, I think that's true of all technology. Um the biggest thing that we can do his look at the systems that you have during that design phase, we not only look at what technology should be should you be using, but also we take an assessment of your current team, What talent does your team have and where can we fill gaps if you have people that are doing security really well or you're doing preventative maintenance or some of these features? Uh Certainly you should keep that in house and we'll try to build services around those individuals that you have so that you're utilizing your talent to the best of your abilities and we're really fitting in um where you need us. >>Yeah. Terrific. Well, um you know, Michael, I'd like to shift to you now. What do you think will be the broader impact, you know, for the credit union industry? If others are not, you know, adopting the same kind of technologies um you know, to secure their cloud strategies. Mhm. >>I think whether credit unions want to or not, they're moving to the cloud. Um Most of our newest vendors are all cloud based. Um And so yes, he's either do it now or do it later. Which one do you want to be? And I do think that you're going to see more and more larger credit unions begin to move and it's scalable. It's more up time. It's easier to back up. A lot of people are hesitant. They don't want to take their information and move it out of town. They try to find a local data center are somewhere secure. And, and we looked at is what's the difference? You know, we, we we don't have latency issues with internet and fiber today. And so what is the difference of movement out of town and move to AWS by moving out of town? I still on the servers. I still leased the space. I still have to go over there. We have to have somebody there at all the time. And I'll be honest with you, I look at AWS as a trusted partner versus trying someone and then, and then it's not working locally and there's a lot of data centers you can, you can move to um I think I think it's going to come to the industry one way or the other. >>Yeah. Well, Terrific. Do you have any insight or you know, perhaps advice for another credit union who will, you know, like to take the next step? But, you know, as you mentioned, maybe a bit hesitant, >>I think doing your homework on it and looking at it as a, as a viable option is the first step. I know when I took it to my board and I talked about this um with chris and several people have so we we we talk about these things like the cloud, like it's this magical space and and our data is out there in Netherland and who knows where our data is. But when you break it down, you say, I have a East Coast data center and I have a West Coast data center. These are physical spaces where my dad is higher is held. Um I think it makes people think about a little differently. And and so when when you're if you're thinking about moving, if your if your in house today and you're thinking about how I'm gonna start outsourcing evaluate the cost, what are your ongoing cost, You know, who's gonna service you, Who's going to provide that service? And we've looked at other vendors over the years and I'll tell you, chris and his team have something unique that I found. Um I found very desirable in our situation is at our size and we're just under $300 million credit union. I don't think we have major projects that are too complicated to chris we're still, we're one of his better customers. I assume, chris me tell you something different in a minute, but we're not just a number, so I wouldn't go into a cube. You know, everybody knows each other. We're both small enough companies to where they're getting a lot bigger than we are now, but they're both small of companies where we're still, we we mean something to them, they care about moving to start versus just checking the box off. And so that's that's been our journey so far. Mhm. >>Yeah. Well, um, so, chris, uh, you know, first I want to know if Michael is one of your better customers, but uh, you know, really what I would I would really like to know is um, you know, what is your like, big sales pitch to? You know, as I mentioned to Michael, just some of those companies that are a little bit hesitant, a little bit on the edge. >>Michael is our best client of course because he's here doing this interview with us. No, um, you know, that that's something for us that are those, those human connections are, are, are so important and we do get very invested with any of the clients that we work with. But, um, in, in terms of the industry, I think Michael started to say at the beginning, which is, you're already there. We hear a lot of times from folks that they, I can't move to the cloud that the examiners or that the regulations do not allow them to be there. And that's, that's not true. Um, so what we're trying to do in partnership with KWS is educate the marketplaces as well as we can. Um, one of the biggest things that the cloud offers is this idea of flexibility and nimbleness and you know, unfortunately, I think Covid taught us that lesson, but there's, there's other lessons out there. I don't want to harp on Covid, I feel like that's all we talk about. Um, but if you look at any opportunity, whether it's a I machine learning, um, you know, Blockchain, pick the next technology, right? The reality is, none of us can really tell you where you're going to be in two years, maybe one year, three years, right? Like can you truly sit down after the past three years and tell me that you with no uncertainty, can tell me where your organization is going to be. And the reality is if you build your own data center right now, you have to make that guess Because you have to build something and designed for something and if you're making that investment, then you're doing that for the next probably 5-7 years. Whereas if you move to amazon you have the flexibility, whether that's scaling your organization up quickly, whether that's moving to the cloud, whether that's leveraging one of these technologies I just mentioned or in some cases even scaling back because things have hit a recession, we don't know what the future holds. But if you're in an environment like AWS, then you have the scalability and the flexibility to be able to move and pivot with that. And if you build your own and you happen to pick the wrong future, then then you could be in a bind and you've created your own limitations because you've decided to build for yourself. And I think that's the biggest thing is you can't build for yourself. You have to be flexible in this environment. That is that is the key. And the organizations that are flexible are the ones that are going to survive and thrive through all this uncertainty. Yeah. >>Well, really excellent point there. I totally agree with you. Wonderful to have you on our program. That was chris Saks Ceo of think stack as well as Michael Matthews, the president and Ceo at Mutual Credit Union. Thank you gentlemen for joining the show. Thanks so much. And that's all for this session of the AWS Global Public Sector Partner Awards. I'm your host Natalie or like thanks for >>watching. Mm.
SUMMARY :
Thank you gentlemen for joining the program. Well delighted for you to be here. And we asked we reached out the things that they were a network provider at the time and we said, hey, whatever, and what stood out to you about think stack, how this uh collaboration happened specifically? Well, some of the major gaps that you have is, you know, we're in Vicksburg Mississippi and I would say it's you know, in some detail for our audience about the methodology of your company and also how you picture, uh, we we generally do that with stick figures Natalie so we try to go in and and you centered design focus, that think stack uh you know, And so the focus is not about trying to sell you another so you need to be able to communicate to those teams, those boards of directors, Now, Michael, I'd like to move to you um what were the expected And so now the team has to be ready to go as a result of this collaboration? And I like I said I you can't put a dollar on this peace of mind and that is something you could outline to our audience some of the solutions that you provide, some of your other clients as so we come in and we like to help you design and and figure out what your network Is that what you mean by security that's made to order? Um the biggest thing that we can do his look at the systems that you have during Well, um you know, Michael, I'd like to shift to you now. lot of data centers you can, you can move to um I think I think it's going to come to the industry who will, you know, like to take the next step? But when you break it down, you know, what is your like, big sales pitch to? And the reality is if you build your own data center right now, Wonderful to have you on our program.
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Keith White, GreenLake Cloud Services | HPE Discover 2021
>>mhm >>mm >>Hello and welcome back to HPD discovered 2021. My name is Dave Volonte and we're going to dig into H P E. Green Lake, we've heard a lot about this, we want to find out how real it is and test a little bit of how how can help solve your business problems. We also want to understand Green Lake relative to the competition. HPV was the first, as you probably know to declare it all in with an as a service model and virtually every major infrastructure player has now followed suit. So we want to hear from HP directly how it's different from the competition, where it's innovating and that means we're gonna poke a little bit of customer examples and how the partner ecosystem is adopting and responding to Green Lake and with me is the right person to do this is keith White, who is the senior Vice President General Manager of the Green Lake cloud services business unit at HP, keith, great to see you, thanks for coming back to the cube. >>Okay, fantastic to see you as always. So thanks so much for having me. >>Yeah, it's our pleasure. So look, we're hearing a lot leading up to discover and at this event about Green Lake you got momentum now, everybody's excited about it. What's driving demand? Where's the excitement coming from? >>No, it's a great question. And you know, the reality is customers are expecting this cloud experience, right? So they they've been using the public cloud, they've been engaging on that front and this cloud experience is really driven, a pretty high amount of customer expectations, make itself served, make it automated, make it easy to consume, only want to pay for what I'm using and then manage it all for me on the back end. But 60 to 70% of apps and data will stay on prem per Gardner and I D. C. And so give me that experience on prem. And so that's why I think Green Lake has gotten so much interest, so much positive growth and momentum is because we're bringing that cloud experience to our customers in their data center, in their Coehlo or at the edge and that's where they want to see it just as much. And so since the world is now hybrid, we have a fantastic solution for folks. >>So you, you were first in this game and so you took some arrows and I'm interested in how Green Lake has evolved, Take us through the journey maybe what were some of the bumps in the road that you had to overcome? Maybe how it compares with the competition. Maybe some of the things that they're going to have to go through as well to get to the point where you are. >>No, it's true. And you know, the great thing is HP as a company is really moving to be much more of a cloud services and software company. And you know, we're seeing this from our competition, as you mentioned, have followed suit. But in essence, you know, you have to move from just sort of providing lease type financing type scenarios for our customers into truly delivering that cloud experience. And that's what's been so exciting over this last year is we've gone from just the basic cloud services, compute storage, networking and VMS to really providing containers as a service, bare metal as a service. Uh, machine learning ops, S. A P V. D I. You know, we've now created a set of workloads and as you heard it discover we're now delivering industry solutions, so electronic medical records for hospitals or high delivery payment transaction processing for, for financial, so that the challenge of moving from just sort of leasing basic capabilities to a true cloud experience that again pay as I go, fully automated self serve, all managed for me has really been a challenge and it's exciting, it's exciting to see customers jump on and really sort of lean in and see the business value that comes from having that level of solution >>keith, am I correct in that pretty much every large tech company has a services arm and they could, they could sort of brute force, some kind of cloud like experience and that's kind of what people have done historically the layer in a financial like leasing financial as you said and and but every situation was unique, it was kind of a snowflake if you will and you guys are probably there a few years ago as well and so I'm interested in sort of how you evolved beyond that. Was it a mindset was a technology, was it sort of cultural? You know, it came from the top as well, but maybe you could describe that a little bit. >>Yeah, the ship comes from our customers because what's happening is customers no longer trying to buy component parts. They're saying it's really about Tesla's like, hey, I want you to deliver this for me. In essence, we're running the data center for them now. We're running their machine learning operations environment for them. Now, you know, we're migrating their mainframe over now. And so what's happening is these sls are really, what matters to customers like that? It's not so much about, hey, what are the speeds and feeds and this and that? And so yes, you can sort of brute force that piece of it. But what you really are having to do is create this deep partnership and relationship with your customer to truly understand their business challenges and then provide them with that capability. Now I think the things that's exciting is yes, the public cloud gives you some some significant benefits for certain workloads and certain capabilities. But what we're hearing from customers is hey, I want to have much more control over my data center. I want to ensure that it has the security required. I want to make sure that I can make the adjustments necessary and so you're doing all that at a lower cost with open platform that I can use a variety of tools and other applications just makes it that much more powerful. So I think that's what we're seeing is we're getting into what our customers really requiring and then you know the most interesting thing is how do you make it work with my entire environment because I am running Azure and I am running A W. S. And I am running google and I'm running some other things. And so how does this cloud really helped me bring all those together to really govern that hybrid estate? And that's where I think Green Lake has really shine. >>So it kind of part of the secret sauce is automation because you've got to be, you still have, you have to be competitive, you know, at least within reason to cloud cost, sometimes it's going to be less expensive, maybe sometimes it can be more expensive. You've got some advantages in certain cases where, you know, there's government governance things and and you know, we don't have to go through all that, but there's the automation but you've got to be profitable at this too. So there's the automation, there's the tooling, there's the openness. So, so that was really a key part of it. Is it not that sort of automating? >>That's right. Automation is key as is really understanding what that customer environment is and optimizing for that piece of it. And so as you heard, we're really excited to announce our Green Lake Lighthouse, which is really providing workload optimized systems that are fully managed for them that provide that capability to run multiple workloads for that customer. But at the same time, to your point, there's a lot of charges that happened on the public cloud side. So, you know, data is the new, you know, gold if you will right, everyone's trying to monetize their data, trying to use it to make decisions and really understand what's happening across their environment and in the cloud. You know, if you put it up in the cloud, you have to pay to get it out. The egress charges can be significant and it's also a bit slower at times because of the latency that happens across that that that connection. And so we are now in a situation where we're seeing a lot of customers that are really trying to analyze their data, leveraging our HPC systems, leveraging our machine learning operation systems in order to really get that data happening, Getting the dancers out much, much faster and a much lower cost than what it would cost them to do that in the cloud. >>So you have some experience at this now. I wonder if we could dig into the customers how customers are using Green Lake. Maybe you can give some examples of success. >>Yeah. Yeah, no. You know it's exciting because you know first off everyone's looking at their digital transformation and that means something different for every single customer, so really understanding what they're trying to do from a transformation standpoint and then saying, okay, well how can we bring a solution to help accelerate that? To help be uh, you know, more connected to your customers to help improve your product delivery. We went to Lyondellbasell for example, one of the largest manufacturers in the world. And you know, they said, hey look, we don't want to run our data center anymore. Most most customers are trying to get out of the data center management business and they're saying, hey, run this for me, uh let me free up resources to go focus on things that really can drive additional value for our customers instead of keeping the lights on patching, blah blah blah. So we have taken their entire environment and moved it to a Coehlo and we're managing it now for them. And so in essence we freed up not just a ton of resources, but they have also been able to drop their carbon footprint, which is also this whole sustainability push is significant as well. And then you look at a customer like care stream, one of the largest medical diagnostic companies in the world, saying hey we gotta be able to allow our doctors to be able to um analyze and diagnose things much much faster through our X ray systems and through our diagnostic machines. And so they have implemented our machine learning operations scenario to dramatically speed up those types of capabilities. So as you go down the list and you start to see these customers really um leveraging technology to meet that digital transformation, saving costs, moving their business forward, creating new business models. It's just, it's really exciting. >>What about partners keith? How how have they responded? I mean, on the one hand, you know, that's great opportunities for them, you know, they're they're transforming their own business model. On the other hand, you know, maybe they were comfortable with the old model, they got a big house, nice, nice boat, you >>know? >>But how are they changing their their their business and how are they leaning in >>similar to what we're seeing? The opportunity for partners is dramatic, right? Because what happens is you have to have a very different relationship with your customer to truly understand their digital transformation. Their business challenges the problems that they're having to address. And so where we're seeing partners really, really sort of the opportunity is where there's the services and that sort of deeper relationship piece of it. So in essence, it's creating much more opportunity because the white spaces dramatic we're seeing, I want to say it's in the 30 to $40 billion worth of market opportunity as we move into an as a service on prem world. So they're seeing that opportunity. They're seeing the ability to add services on top of that and deepen the relationship with our customers. And you know, it's it's from my SVS. We're working closely with S. A. P. For example, to deliver their new rise private cloud customer edition. We're working closely with loosest, for example, who is doing a lot of payment processing type scenarios Nutanix and their database as a service scenario and Splunk because again, we went back to the data piece and these guys are doing so much big data type implementations for risk analytics and and regulatory type scenarios. It's just significant. And so because there's such a push to keep things on prem to have the security to reduce the latency to get rid of the egress charges and everything else. There's just a significant white space for both our partners and then from our distributors and resellers, they're getting to change their business model again, to get much deeper in that relationship with our customers >>to be Green Lake is, I mean it's H. P. E. As a service, it's your platform. And so I wonder if you can think about how you're thinking about uh, share with us, How you think about platform innovation? Um, you've got the pricing model, you know, flex up, flex down. Is there other technology we should know about and other things that are going to move you forward in this battle for the next great hybrid cloud and edge platform? >>Yeah, it's a great push because if you think about it, we are Green Lake is the edge to cloud platform And in essence because we have such a strong edge capability with the arab acquisition we made a few years back. That's really significant momentum with the Silver Peak acquisition to give us SD when you've got that edge connectivity all the way up to our high performance computing. And so you'll see us deliver high performance computing as a service. We're announcing that here at discover um you'll see us announced, you know, machine learning ops I mentioned ASAP, but also a virtual desktops. I think the pandemic has brought a lot more work from home type scenarios and customers really want to have that secure desktop. And so, working with partners like Citrix and Nutanix and and VM ware and Crew were able to provide that again, unique scenario for our customers. And so, um, yeah, the innovation is going to keep coming. You know, I mentioned bare metal as a service because many people are starting to really leverage the metal that's out there. You're seeing us also engaged with folks like intel on our silicon on demand. So this is a really exciting technology because what it allows us to do is turn on cores when we need them. So hey, I need additional capacity. I need some power. Let's turn on some cores. But then I turn off those cores when I'm not using them. You go to a software core based software pricing model, like an oracle or a sequel server. I'm saving dramatic cost now because I don't have to pay for all the cores that are on the system. I'm only paying the licenses for the ones that I use. And so that should bring dramatic cost savings to our customers as well. So we're looking from the silicon all the way up. Uh you know, you hear us talk about project Aurora, which is our security capability. We're looking at the silicon level, but we're also looking at the the container and bare metal and then obviously the workloads in the industry solution. So we're sprinting forward. We're listening to our customers were taking their feedback. We're seeing what they're prioritizing and because we have that tight relationship with them as we help move them to the direction they want to go, it's giving us a ton of fantastic inside information for what really matters. >>Right, Thank you for that. So, I want to ask you about data. A lot of organizations are kind of rethinking their ideal data architecture, their organization. They're they're they're seeing the amount of data that is potentially going to be created at the edge, thinking about ai inference and influencing at the edge and maybe reimagining their data organization in this age of insight. I wonder how Green Lake fits into that. How are you thinking about the new era of data and specifically Green Lakes role? >>Yeah, you mentioned the age of insights and and it really is right. So we've moved sort of as the next phase of digital transformation is basically saying, hey look, I've got all this data. I've got to first get my arms around my data estate because in essence it's in all these different pockets around. And so Green Lake gives you that ability to really get that data estate established. Then I want to take and get the answers in the analytics out of it. And then I want to monetize that data either out to my customer set or out to my industry or out to other scenarios as well. And so as we start to deliver our develops capability, our ai and analytics capabilities through HPC. And it's an open platform. So it allows data scientists to easy boot up easily boot up a cluster with which to do their models and their training and their algorithms. But we can also then use and Estancia at that into the business decisions that our customers are trying to make again without the significant cost that they're seeing on that on the public cloud side and in a very secure way because they have the data exactly where they need it. You'll see us continue to do sort of disaster recovery and data protection and those types of scenarios both with our partners and from H P E. So it's exciting to just understand that now you're going to have the tools and resources so you can actually focus on those business outcomes versus how do I protect the data? Where do I start, how do I get my model set up, etcetera. All that becomes automated and self service. You mentioned earlier >>When you talk to customers Keith one of the big sort of challenges that you're addressing. What's the typical, there was no typical but the but the real nuts that they're trying to crack is it financial? We want to move from Capex to opec's is that hey we want this cloud model but we can't do it in the public cloud for a variety of reasons, edicts, organization leaders or we want to modernize our our state. What are the real sort of sticking points that you're addressing with Green Lake? >>Yeah, I think it's threefold and you sort of touched on those. So one is, it really does start with modernization. Hey, you know, we've got to take costs out of the equation. We've got to reduce our carbon footprint. We've got to automate these things because we have limited resources and how do we maximize the ones that we have? And so I mentioned earlier, getting out of the data center, modernizing our apps, really monetizing our data. So I think that's number one. Number two is what you said as well, which is, hey look, I don't need to have all these capital assets. I don't want to be in charge of managing all all these assets. I just want the capability and so being able to sell them that service that says, hey, we can, we can do X number of desktops for your V. D. I. We can run your S. A. P. Environment or we can make sure that you have the, the analytics structure set up to be able to run your models that becomes super compelling and it frees up a lot of resources in cash on that front as well. And then I think the third thing is what you said, which is the world is hybrid. And so I need to find out what's going to run best in my on prem environment and what's going to run best up in the cloud. And I want to be able to optimize that so that I'm not wasting costs in one place or the other, and I want to be able to govern and govern that holistically. So I have the ability to see what's happening end to end across that so I can manage my business most effectively. So I think those are the three big things that people are really excited about with Green Lake as they enable those things. Um and you know, the reality is that it also means that they have a new partner to help them really think through how can they move forward? So it's not them by themselves. Uh It's really in a one plus one equals three type scenario and then you bring the ecosystem in and now you've got, you know, things working really well. So, >>so big enterprise tech, it's like, it's like the NFL is a sort of a copycat league. And so what, you know what I'm saying? But you guys all got >>big, yeah, >>you've got great resources, hey, this West Coast office exactly is gonna work. We're gonna get a short passing game going. And so that happened. So I feel like, okay, you've raised the bar now on as a service and that's gonna become table stakes. Um you know, it's got a lot of work to get there. I know, and it's a it's a journey, but but when you think about the future uh for H. P. E. Uh what's exciting you the most? >>I think what's exciting me the most is this the reaction that we're seeing with customers because in essence it gets them out of the bits and bytes and speeds and feeds and you know, um >>you >>know, component goo and really gets into business value, business outcomes sls and, and that's what they're looking for because what they're trying to do is break out of, you know that day to day and be able to really focus on the future and where they're going. So I think that's one, I think the second big thing is as you see all these things come together, um you know, we're able to basically provide customers with, I would say a mindset that's like, hey, I can do this holistically, but I can always pick and choose the best that I want and if I ramp up, I have capacity. If I ramp down, I don't have to pay for first scenarios. And so I'm getting the best of both worlds across that piece of it. And then third is I mentioned it earlier. But this whole relationship thing is so important because you know, this isn't about technology anymore. As much as it it is about what's the value that you're going to get out of that technology. And how does that help us move the company and the world forward? Like I love the fact that H. P. E. Was so involved in this pandemic. >>You know, >>with our systems were able to actually uh to run a set of of algorithms and analysis on how to, you know, find a vaccine on how to how to address the things that are going forward. You've seen us now up in space and as we, we broaden our frontier and so as a company you're seeing technology turned into things that are truly helping the world go forward. I think that's exciting as well. >>Yeah. Space. It's like the ultimate edge. >>I >>like you said to me if I take it, it's not not about ports and Mick, nips and gigabytes anymore. It's about the outcome. You mentioned before the S L. A. Um, you know, the thing about, you know, think about virtual, it's great. We have to get in the plane. Its downside. We all know we can't hang out, you know, afterwards, you know, have a drink or you know, chit chat about what's going on in the world, but we can't reach a lot more people. But the other downside of virtual is, you know, you don't have the hallway track. It's not like, hey, did you check out that, that demo on IOT? It's really cool. Where is that? So give us the hallway track. How can folks learn more about discover where would you direct folks? >>You bet. You know, I'm doing a full spot. Obviously let me start with at the top right Antonio Neri our ceo he's going to lay out the whole strategy and then I'll have a spotlight. It's about a 30 minute deep dive on all of these things that that you and I just talked about and then we've got a bunch of breakout sessions were doing some with our partners like Nutanix and others, um, Microsoft as well as we talk about, we didn't really touch on that, but you know, we have a strong partnership with the hyper scholars with Microsoft and with others because in essence customers are expecting an integrated solution that's hybrid. And so, you know, we're showcasing all of that with the with the discover breakouts as well and they're available on demand. We have a huge opportunity with respect to that, so really excited and you know, frankly we're here to help, like I hope people understand this is our opportunity to help you be successful and so please know that our ears are wide open to hear what the challenges are and we're ready to help customers as they needed. >>I'm glad you mentioned the partnership with Microsoft and other hyper skills. I feel like keith, the the Hyper scale is giving us a gift. They've spent last year they spent over $100 billion on Capex build out. That is like, it's like the internet. Thank you. >>Now we're gonna build on >>top of it, we're gonna build an abstraction layer that hides all that underlying complexity. We're gonna connect things and and that's really your job. That's really kind of what you're bringing to the table I think with Green Lake and some of these innovations. So >>I really >>appreciate it. Go ahead please. >>I appreciate the time as well. It's always a pleasure and it's always exciting to get a chance to share with you and and as always, any time you don't want me back, I'm happy to happy to join. Alright, >>would love to do that. So appreciate that. And thank you for spending some time with us. Stay tuned for more great coverage from HPD discovered 21 everything is available on demand as well as the that is the other good thing about virtually go back and watch all this content. This is Dave Volonte for the cube the leader in enterprise tech coverage. Be right back
SUMMARY :
HPV was the first, as you probably know to declare it all Okay, fantastic to see you as always. about Green Lake you got momentum now, everybody's excited about it. And you know, the reality is customers are to get to the point where you are. And you know, the great thing is HP as a company is really moving to be much more of a cloud and so I'm interested in sort of how you evolved beyond that. And so yes, you can sort of brute force that piece of it. in certain cases where, you know, there's government governance things and and you know, And so as you heard, So you have some experience at this now. And you know, they said, On the other hand, you know, maybe they were comfortable with the old model, they got a big house, nice, nice boat, And you know, it's it's from my SVS. And so I wonder if you can think about how you're thinking about uh, Uh you know, you hear us talk about project Aurora, which is our security capability. So, I want to ask you about data. And so Green Lake gives you that ability to really get that data estate established. When you talk to customers Keith one of the big sort of challenges And then I think the third thing is what you said, And so what, you know what I'm saying? and it's a it's a journey, but but when you think about the future uh for H. But this whole relationship thing is so important because you know, this isn't about technology and analysis on how to, you know, find a vaccine on how to how to address the things that are going forward. It's like the ultimate edge. But the other downside of virtual is, you know, you don't have the hallway track. And so, you know, we're showcasing all of that with the with the discover breakouts as well I'm glad you mentioned the partnership with Microsoft and other hyper skills. That's really kind of what you're bringing to the table I think with Green Lake and some of these innovations. appreciate it. It's always a pleasure and it's always exciting to get a chance to share with you And thank you for spending some time with us.
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Dana Lawson, GitHub | DockerCon 2021
>>Okay, welcome back to the Cube coverage of Dr Khan 2021. I'm John for your host. Had a great guest here. Dana Lawson. Vice president. Engineering and technology partnerships that get up dana. Welcome to the cube. You're leading the engineering team over at GIT hub. Been been around the block in the cloud enterprise area. Congratulations. Welcome to the cube. >>Well, thanks for having me. Don, I am super excited. Dr. 2021 Wow. I can't believe it's been that long. Right. >>Got the keynote coverage automation. The top trend here in the world. DevoPS DEP sec apps, developer productivity, modern errors here, a lot of action uh and dr conscious more attendance every year, containers setting up the cloud native. You know the tsunami of new ways that people are programming. New way teams are formed new way people are being super productive with the pandemic. We've seen developers really lead the charge in the virtual work environment. So a lot of action. So first tell us what's going on in the developer community right now, give us your take, >>I mean, my take on it is the developer teams are just working closer than ever before. You know, we see this across all industries, whether you're going through your own digital transformation and trying to streamline your workflow, um you know, we have this concept of devops now for about a decade and and we all were hopeful I was one of those early adopters that like, yes, this will change the world, as you can imagine, and like we're seeing it materialized and I feel like in this historic year, uh it's on steroids, we see teams working across the aisle doing things we've never experienced before with this concept of interconnected tools. And so we're seeing really the, I would say the practice of devops really going across every member of the team and not being just a practice that maybe one person on your team did. You know, this trend has been ongoing for a while. But with these new key technologies out there, it's really on fire in my opinion, >>outside of just the whole cloud native awesomeness that's happening. You see kubernetes enabling a lot of new things, the virtual work environment with the pandemic developers, just like just the way we've been working a long time. Finally, it just got standardized for the rest of the world, the world. Um they didn't really miss a beat and, and combined again with the cloud scale and we saw the earnings from all the big companies, the developers have been super productive this year. Do you see um that continuing and what, how is it going to change in your opinion as the pandemic kind of lifts a little bit and now the new normal gets back to real life. Certainly those benefits came out is what's your take on this engineering dynamic going on. >>I mean you said it they're like this is a common kind of workflow that people had pre pandemic, especially in the open source community where it's literally a bunch of random people around the world that don't obviously get to talk as as quickly and as uh you know, synchronously and so a saint communications gone up in what we've seen there is teams really tuning in their automation, right? So whereas you may have had it in your backlog to say, you know what, I should probably go automate that workflow now that we have been forced. Even even companies that haven't haven't thought about in the past to say, okay, how do I get code from A to B. Seamlessly? There's spending time on those workflows. and I think that we're seeing that naturally, you know, in the keynote where I mentioned some of the Research that we've done is we're seeing developers work more but we're seeing them work more on open source projects and the things that they want to work on not necessarily going and saying I'm going to go and spend 20 hours at work. But really it's that that continuation of like hey instead of automation being an afterthought we're gonna make it something that is at the forethought of what we're doing. And so what it's really done is just increase the time spent on writing great code and hopefully having a better up time. I am a I am a DEvops SRE sys admin, whatever you wanna call it at heart forever will be. Um and so you know, getting to have more time to spend on S. L. O. S. And really the, you know like I call it the safety guards, the rails of your system so that you can just really go in there and allow everybody to contribute. And that's what I think we're seeing and we're going to continue to see that as things just get easier as stuff happens out of the virtual box. >>I mean simple or easy. It's always a good strategy. I was just reporting for our team on the cube con and cloud native con. There's more cloud native con going on than cube con because kubernetes got kind of boring. Um, and enabled more cloud native development. And then the other trend that we've been reporting on is end user contribution to open sores. You're starting to see end users, not just the usual suspects like lift and whatnot. You're seeing like real enterprises like having teams contributing into open source in a big way. This is a kind of a new, interesting dynamic. What's your take on that? Is that a signal of simplicity? What does it mean? >>I'm going to tell you, I think that companies and big names that realized they were using open source and they have been all along, um, it's been around for a minute. Some of our most favorite libraries and frameworks have been open source from the beginning. You hear me talking about Java and Tomcat that's open source. And so it's really this understanding of the workflow. So I want to say that what we see now is there should be an investment because the world's team of open source developers are powering our technology and why shouldn't we as companies embrace and actually get back and spend that quality time because us innovating together on open source privately and publicly just makes everything better for everybody. And so I I think we're going to continue to see this trim. I'm excited about it. GIT hub has done some amazing work in this space by with get up sponsors because we want open source to continue to enable the innovation and having people participate. And now we're seeing it with businesses alike. And so I think we're going to see this practice continue on and really take a look not only of the technology they're using, but the open source practices like how do these maintainers and these open source teams shit reliable quality code that is changing the world. And how can we put those practices within our own development teams on what we're building for our customers? So you're just going to continue to see this. And I think also with that being said because the barrier of entry has has lowered some by the advancement. What we're seeing the rise of the citizen developer as well. So we're seeing you know people all within the company and some that are much more further along with their transformations participate in a way they never have before. Whether it's like you know the design part in the design thinking of it to like how do you curate and have a great experience for your customers. We're just seeing participation at all levels of development stack and that also is the stuff outside of the actual code being written because it's so interconnected and so I I don't know I'm excited. I'm excited to see what we're going to unlock by having people participate more so than ever and then having companies invest in that participation. >>I love your enthusiasm. I agree. I think it's a great time for open source because it has democratized, it is bringing in new people. The aperture of the personas coming in >>is not >>just computer science and engineering. This hybrid SRE rolls developing and then you've got creative. There's a creativity aspect coming back and I've been riffing on this for a few years but I'm kind of seeing this development, love to get your thoughts used to be like craftsmanship was involved in building software and then Agile came in ship fast and iterate. Um and now craft is coming back. You're starting to see creativity and the developer experience through collaboration tools and kind of this democratization. What's your thoughts on this? And no, I know you I know you think about this as an engineering leader. Um Craft agile bring them both together. Speed and quality is craft coming back. >>Craft is definitely coming back and I think it is because we we melt the mundane stuff, right? Like, you know, we're all hyper focused on like you want to be the bush out there, you gotta ship immediately agile, agile, agile. But what we know is like you can ship a bunch of stuff, nobody wants very fast, you can ship a bunch of stuff that hasn't been curated to really, you know, solve the problem now, you'll be fast but will be awesome. I think people demand more. And I really believe that because we've embraced some of these frameworks, workflows and tool sets, that we get a focus on the craft and that's what we're trying to do, right? Ultimately we want every person that builds to be an innovator and not just an innovator for innovation state, but because they're changing and affecting somebody's life, right? And so when we dig deep and focusing on the craft, and we still have these expertise, we're just gonna be applying that in a very intentional way versus okay, hurry up. Bill, Bill Bill, hurry up, hurry up. Bill Bill, Bill, go, go, go, because now it's connected. And so we're seeing the rise of that craft and what I think is going to in turn happen is we're all going to have a better experience, we're all going to reap the benefits of having that expertise. You know, there's a spirit sometimes when we talk about automation and devops and, you know, interconnected tool systems that maybe you're taking somebody's job that they were doing before the daily task. No way. All we're doing is saying like, cool, take the repeatable thing that you're doing over and over and over, and let's focus on that craft, lets you know if your security person and you want to get down and deep and understand where vulnerabilities are going to come from and things that people haven't even thought of. Cool, let's take away some of the other things that we know can be caught and solved without you paying attention in some aspects. I think we just need along the whole stack. So it's pretty exciting times. >>Yeah, I did it and we call that different, undifferentiated heavy lifting, you know, just get it out of the way since you brought that up. Let's take automation down that road of experience. What does it mean for the developer? Because this is really an opportunity. Right. So the phrase I've heard is if you do it more than a few times, just automated away. So when is the right time to automate where this automation play into the developer experience? When does it make it more productive? Where's the innovation angle you share your thoughts on when people look through the prism of automation productivity versus innovation? What's the what's the automation view there? >>I mean, you know it is it is a good like, you know, little metric could be done it five times and it's the same thing over and over and over. Your question is now like do you have to be doing that? I mean you should because you're doing it. So I think it's about finding and defining your own boundary for what you need, right? I mean it's hard to get out there and say every workflow like we can go and apply the stamp. We already tried that with agile frameworks for like everybody you're gonna do scrum, we're going to combine, you know what? It doesn't work. What we really need to do is have teams understand their workflows, right, understand and do some diagnosis and saying like we're in the system and I think that's powerful metrics and insights of going like where are we having a slowdown? Where are people spending their time if people are spending their time doing break fix or they're spending their time continuously trying to jam something into a certain pipeline, you have to ask yourself, is this something that we should be spending that time on? What if we had that time freed up? And so I do think you can go and put some good boundaries in there, whatever yours may be. I love I love some of those rule sets but really you know, deadlocks and automation starts with the process, right? We think about it and when I developed software always think about it through that design. Thinking lands of how will this work when I get to it. And so if we're focusing on the design aspect and the user experience, then we start looking at the pieces in between from that code to having people use it and say what do I need to do? And sometimes you know depending on your industry, you may have these other needs that not everybody has. So it's hard to say there's a one size fits all. But there is a good rule like if you've done the same repeatable thing over every every day, uh numerous days like you probably should just go spend the time to automate that. And I think it's the convincing point, right? Like if we go and and a lot of us are are nerds and engineers at heart and I love freaking math. So it's that like okay if we spend two hours building maybe a hub action for a doctor one time instead of somebody happened to repeat this process no matter what it is. Like you're giving that time back in that time is mental capacity, mental capacity that can be applied to something that's more important and hopefully the more important thing is the user experience. Um So yeah, I mean you know we all have those little systems out there. I say use them but take a step back. I think the bigger, the harder part is like yes, you will have to slow down for a minute, which is scary to go and build something repeatable so that you can speed back up. You know, >>it's awesome. Great, great inside love, love the energy a lot to ask you while you're here because this is something I've been thinking about. I'm hearing a lot of developers talking about, understand the workflow you mentioned that's a key thing. I love that. Getting in and understanding the customer experience working backwards, but that brings up the whole. How do you form the teams? How do you think about team formation? Because at cloud scale with cloud native, you can use building blocks, You have automation, you can easily compose and then build intellectual property around things. Use containers, make things easier. So as you start thinking about teams, is it better to have teams focus on, say workflows and then decoupled teams? Is there a strategy for general purpose teams or how do you look at the team formation from the developer perspective to make the experience great, high quality. Is there a state of the art in your opinion, given the compose ability and all the ease of use going on? I mean, what's the ideal way to think this through? What's your thoughts? >>Oh, you know, there's, I'm going to say there's not one team team to rule them all, there's not one team kind of foundation that's gonna be able to be applicable, it's all different, right? Like even within the same company, especially at scale, you may have these different compositions of your team and I think it comes down to like, what problems are you trying to solve within your workflow? What are you trying to accomplish? I think when we, when we step back and we think about our Ci cd pipelines and really code from idea into cloud that I believe in a unified system, because I don't want developers worrying about it and doing one offs, I'm like, you don't need to know that, and that's been an argument that's going on, you know, I'm a huge kubernetes fan and so it's been like, should, should, should the feature developers understand the entrance of kubernetes? I'm gonna say something controversial, I'm gonna say no, I'm gonna say they don't need to know, they need to know how to monitor alert and how to have smart rollbacks and have a system that does it for them. That's why we have Orchestration, that's why we have dr containers, that's why we have world class eight PM and monitoring systems in place because we've done that, we've done that hard work. So I would say no, they don't need to know that, so, but you still need these needs, right? Depending upon where you are in this transformation, right? Maybe you're still like, you know, integrating some of these cloud needed principles and toolsets and so you need some smes I do really love the SRE embedded model, not embedded, like on your, you know, like embedded, like a chip set, but embedded in the team, because that person really should be a mentor and should be a force multiplier. You don't want to fall in the trap and be like oh we have an SRE on the team. They're going to do all the devops stuff. No no no no they're going to go and help you think about your product through a customer lens right there. They're the experts going like whoa maybe we should have an S. L. A. Because this is a tier one feature lets go and make sure we build that automation so that we curate this feature with the highest level availability but then teach the team how to do that. So now you have this practice as a part right? Like you're honing your craft, you have this practice now. Does that mean they need to go learn everything about like the monitoring sweet and tools are used. No, but they should understand how to read the output of that. And so there's not one team size to rule them all. Unfortunately, I personally, I'll tell you what I'm a fan of is like I think that you should have flexibility. Like once again think about the points where you need to have the connective unified system, right? And then you have this opportunity for developers to have some agency and creative freedom because maybe you've been on a team that's been working on, I don't know, let's say your audit service. I think every every software has some component of audit uh, you know, in some ability because you want to know what he was using one well after they've done their tour of duty because most of the cool stuff, they've already fixed and made a feature set. Let them go roll into something else because then you have that connective tissue on the inner points of your system that are always the same, right? We want really repeatability. We want them just to focus on writing the code. And I think because of these advancements we are unlocking opportunity for developers to think broader, right? Like maybe you've been on the platform team and you want to go dip your toes into writing features well, 90 okay, maybe not 90 but also 80% of that, you know, every day repeatable task, like focus on that and get that shit out. But then you have the sme and you're really thinking holistically as a customer obsessed team of what you're building and why. So I love that. No one way. >>Yeah, I love the idea of the platform person just having more flex out because that brings a platform mindset to the other pieces, but also feature acceleration versus product strategy. Thinking through the arc of why you're building in the first place, Right? So and then the embedded SRE great point there, great call out there because everything's cloud scale now, you gotta have pen tests built in automation, >>who's gonna >>design that. So I think it's really interesting how you're putting that together and I think that's very relevant. Um and any um new things that you see happening now with with cloud Native, you mentioned cabernets, I think you know the story that we've been telling is kubernetes got boring and that's good. Right? So, >>meaning its meaning it's working >>and people like it, it's interoperability or frustration. It feels like a unifying connective tissue between under the hood and above at the application layer. So it's nice but the consequence of that is there's more cloud native going on, so that means more services are going to be connected and torn down. You mentioned observe ability and monitoring. That's important too. So as an engineering leader, that's not another department. Right? That's gonna be core to the developers. What's your thoughts on how to integrate observe ability now there's a zillion companies doing it now but is that you know >>there is a zillion. My thoughts are like heck yeah. Like conservative observe ability isn't at the end of the stack. Right, observe ability is apart just like qualities apart. Just like when we think about agile, let me just throw it this way right? Like when dr came right, we had it basically have this maybe this baby os encompassed on servers. So you can have multiple, multiple, multiple, multiple distributed. Right? I think of like let's let's say that like your team is that Docker container man, you want everything in their right? It is a part of the practice. You want your learning, you want your logging, you want it all wrapped up in this nice little bow and you want lots of them all working together harmoniously. The same thing can be said about our teams. We want them to be their own little micro operating system where they have all the resources available for them to go and do the thing that they are intending to do and not have to worry about that subset. But it also gives them that control. Right? So it's building in that layer of abstraction that's needed but also understanding why it's important. So it's a little bit of both. Right? We're not going to curate deep subject matter experts. You know, I'm, you know the Oh yes, I model and every aspect right? Like we're not going to turn a friend and engineer necessarily into a network engineer. But utilizing the tool sets, having a playbook where it is controlled, maintained in a part of your culture. All that's gonna do is allow you to move faster and it's allow you to see what's really running out there in the wild. And I see these trends happening. I think we're continuing to see the rise of cloud native technologies because applications now are really a set of a P. I. S. That go across the world and in and out. And so the way that we develop is slightly different. And so we need to think about, well, how is it orchestrated and deployed? Well, if you have a repeatable pattern once again, if we go back to that and think of our team and I promise nobody asked me to come up with this as like a little darker, a little docker container itself. You know, you're gonna write that image into what makes sense for you and have all the resources available and you're gonna rinse and repeat that over and over and over again. And so I mean, we're just seeing, seeing this continue this continuation of, you know, monitoring devops? S sorry, it's not a problem. It's a culture, right? It's not one person's job or a role. It's a part of how you build great software. It's just a practice. >>You mentioned abstraction layer used to be conventional wisdom that they were good. But there's trade offs whose performance tradeoffs or some overhead. Not anymore. It's good. You can basically build an abstraction layer and say, hey, I don't want to deal with networking anymore. It's gonna make it programmable. >>That's cool. No >>problem. So you start to see these new innovation patterns. Right. So what are you most excited about when you start to see these new kinds of things of being brought on that were limited years ago? Like you start an abstraction layers, you see the role of the SRE you're seeing um the democratization of new developers coming in that are bringing new perspectives. She's seeing all these new kinds of ways that's re factoring how people write code. But what are you seeing is the most exciting >>for me? Honestly, it's like the opportunity for anybody to really be a builder maker developer, right? You don't have to have a traditional CS degree if you do that's awesome, Like come and teach us awesome stuff that we probably should know. That's foundational. I don't have a CS degree. You know, we're moving on from these opportunities where it's self taught to where you actually 100% can go and learn and build and create. We're seeing the rise in these communities. I feel like these toolsets are really just lowering the barrier of entry for those people that don't have advantage to go to like a four year school and get a degree for people that are just like have a great idea what excites me is that next developer, You know, we talk about the 100 million developer sitting somewhere in the world, just going, I have a great idea and I'm gonna change the world and I don't know how to get started, but they do, they have it at their hands now. You know, if you can go onto a website, get a little bit dangerous with these tool sets, you can go and get your idea to the masses and what we're going to end up doing is like you said, democratizing tech, it's going to bring in new ways to think it's going to change how we interact with systems. We get we get our blinders on sometimes, especially, you know, I live in Portland on the West Coast, the US, we know that the world is vast, majorly huge, dynamic, awesome place. The things that work for me may not work for somebody on the other side of the world. The things that I do may not be relevant. But we're going to find that human connection. We're going to continue to say, well, wait a minute. How can we optimize for any human anywhere? How can we help take all these differences but doing them in a repeatable pattern. So like for me that's exciting is these toolsets that we've been working on for years, are now going to put put in people's hands that never thought they could. And that is exciting. And like to see to see the rise of just creativity is what really makes humans special because we build and make >>and the fact that it's more inclusive now becoming more inclusive on all aspects of inclusive whether it's individuals and coders types of code. So uh integration is the new normal right integrating in uh data control planes, all that goodness coming in because of the ease of use of developer experience. Super awesome. Um dana you're awesome. Great to have you on the cube and sharing your energy and insight. Great call outs on many topics. A lot of gems being dropped. Their thanks for coming on the cube. >>Well thanks for having me. It's been awesome and doctor comes been great. I can't wait to see the rest of the show. >>Dr khan 2021 Virtual real life coming back maybe in physical next year or hybrid for sure. Just the cube coverage of Dr khan 2021. I'm sean for your host. Thanks for watching
SUMMARY :
Been been around the block in the cloud enterprise I can't believe it's been that long. You know the tsunami of new ways that people are programming. You know, we see this across all industries, whether you're going through your own digital transformation just like just the way we've been working a long time. and I think that we're seeing that naturally, you know, in the keynote where I mentioned some of the Research not just the usual suspects like lift and whatnot. part in the design thinking of it to like how do you curate and have a great experience for your customers. I love your enthusiasm. And no, I know you I know you think about this as an engineering leader. been curated to really, you know, solve the problem now, you'll be fast but will be awesome. Where's the innovation angle you share your thoughts on when people look through the prism of automation And so I do think you can go and put some good boundaries in there, whatever yours may be. Great, great inside love, love the energy a lot to ask you while you're here because this No no no no they're going to go and help you think about your product through a customer lens right there. point there, great call out there because everything's cloud scale now, you gotta have pen tests built in Um and any um new things that you see happening now with companies doing it now but is that you know You know, I'm, you know the Oh You can basically build an abstraction layer and say, hey, I don't want to deal with networking anymore. That's cool. So you start to see these new innovation patterns. You don't have to have a traditional CS degree if you do that's Great to have you on the cube and sharing your energy I can't wait to see the rest of the show. Just the cube coverage of Dr khan 2021.
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John F Thompson V1
from around the globe it's thecube covering space and cyber security symposium 2020 hosted by cal poly hello everyone welcome to the space and cyber security symposium 2020 hosted by cal poly where the intersection of space and security are coming together i'm john furrier your host with thecube here in california i want to welcome our featured guest lieutenant general john f thompson with the united states space force approach to cyber security that's the topic of this session and of course he's the commander of the space and missile system center in los angeles air force base also heading up space force general thank you for coming on really appreciate you kicking this off welcome to the symposium hey so uh thank you very much john for that very kind introduction also uh very much thank you to cal poly uh for this opportunity to speak to this audience today also a special shout out to one of the organizers uh dustin brun for all of his work uh helping uh get us uh to this point uh ladies and gentlemen as uh as uh john mentioned uh i'm jt thompson uh i lead the 6 000 men and women of the united states space forces space and missile system center which is headquartered here at los angeles air force base in el segundo if you're not quite sure where that's at it's about a mile and a half from lax this is our main operating location but we do have a number of other operating locations around the country with about 500 people at kirtland air force base in albuquerque new mexico uh and about another 500 people on the front range of the rockies uh between colorado springs and uh and denver plus a smattering of other much smaller operating locations nationwide uh we're responsible for uh acquiring developing and sustaining the united states space force's critical space assets that includes the satellites in the space layer and also on the ground layer our ground segments to operate those satellites and we also are in charge of procuring launch services for the u.s space force and a number of our critical mission partners across the uh department of defense and the intelligence community um just as a couple of examples of some of the things we do if you're unfamiliar with our work we developed and currently sustained the 31 satellite gps constellation that satellite constellation while originally intended to help with global navigation those gps signals have provided trillions of dollars in unanticipated value to the global economy uh over the past three decades i mean gps is everywhere i think everybody realizes that agriculture banking the stock market the airline industry uh separate and distinct navigation systems it's really pervasive across both the capabilities for our department of defense and capabilities for our economy and and individuals billions of individuals across our country and the planet some of the other work we do for instance in the communications sector uh secure communications satellites that we design and build that link america's sons and daughters serving in the military around the world and really enable real-time support and comms for our deployed forces and those of our allies we also acquire uh infrared missile warning satellites uh that monitor the planet for missile launches and provide advanced warning uh to the u.s homeland and to our allies uh in case some of those missile launches are uh nefarious um on a note that's probably a lot closer to home maybe a lot closer to home than many of us want to think about here in the state of california in 2018 smc jumped through a bunch of red tape and bureaucracy uh to partner with the u.s forest service during the two of the largest wildfires in the state's history the camp and woolsey fires in northern california as those fires spread out of control we created processes on the fly to share data from our missile warning satellites those are satellites that are systems that are purpose built to see heat sources from thousands of miles above the planet and we collaborated with the us forest service so that firefighters on the ground uh could track those fires more in real time and better forecast fires and where they were spreading thereby saving lives and and property by identifying hot spots and flare-ups for firefighters that data that we were able to working with our contractors pass to the u.s forest service and authorities here in california was passed in less than an hour as it was collected to get it into the hands of the emergency responders the first responders as quickly as possible and doing that in an hour greatly surpassed what was available from some of the other assets in the airborne and ground-based fire spotters it was really instrumental in fighting those fires and stopping their spread we've continued uh that involvement in recent years using multiple systems to support firefighters across the western u.s this fall as they battled numerous wildfires that unfortunately continue working together with the u.s forest service and with other partners uh we like to make uh we like to think that we made a difference here but there's still a lot more work to go and i think that we should always be asking ourselves uh what else can space data be used for and how can we more rapidly get that space data to uh stakeholders so that they can use it for for purposes of good if you will how else can we protect our nation how else can we protect our friends and allies um i think a major component of the of the discussion that we will have throughout this conference is that the space landscape has changed rapidly and continues to change rapidly um just over the past few years uh john and i were talking before we went live here and 80 nations now have uh space programs 80 nearly 80 space faring nations on the planet um if you just look at one mission area that uh the department of defense is interested in and that's small launch there are currently over a hundred different small launch companies uh within the u.s industrial base vying for commercial dod and civil uh payload capabilities uh mostly to low earth orbit it's it's just truly a remarkable time if you factor in those things like artificial intelligence and machine learning um where we're revolutionary revolutionizing really uh the ways that we generate process and use data i mean it's really remarkable in 2016 so if you think about this four years ago uh nasa estimated that there were 28 terabytes of information transiting their space network each day and that was four years ago um uh obviously we've got a lot of desire to work with a lot of the people in the audience of this congress or in this conference uh we need to work with big thinkers like many of you to answer questions on how best we apply data analytics to extract value and meaning from that data we need new generations of thinkers to help apply cutting edge edge theories of data mining cyber behaviorism and internet of things 2.0 it's just truly a remarkable time uh to be in the space business and the cyber aspects of the states of the space business are truly truly daunting and important to uh to all of us um integrating cyber security into our space systems both commercial and government is a mandate um it's no longer just a nice to have as the us space force and department of the air force leadership has said many times over the past couple of years space is becoming congested and contested and that contested aspect means that we've got to focus on cyber security uh in the same way that the banking industry and cyber commerce focus on uh cyber security day in and day out the value of the data and services provided is really directly tied to the integrity and availability of that data and services from the space layer from the ground control segments associated with it and this value is not just military it's also economic and it's not just american it's also a value for the entire world particularly particularly our allies as we all depend upon space and space systems your neighbors and friends here in california that are employed at the space and missile system center uh work with network defenders we work with our commercial contractors and our systems developers um our international allies and partners to try and build as secure and resilient systems as we can from the ground up that keep the global commons of space free and open for exploration and for commerce um as john and i were talking earlier before we came online there's an aspect of cyber security for space systems especially for some of our legacy systems that's more how do we bolt this on because we fielded those space systems a number of years ago and the the challenges of cyber security in the space domain have grown so we have a part that we have to worry about bolting it on but then we have to worry about building it in as we as we field new systems and build in a flexibility that that realizes that the cyber threat or the cyber security landscape will evolve over time it's not just going to be stagnant there will always be new vulnerabilities and new threat vectors that we always have to look at look uh as secretary barrett who is our secretary of the air force likes to say most americans use space before they have their first cup of coffee in the morning the american way of life really depends on space and as part of the united states space force we work with defense leaders our congress joint and international military teammates and industry to ensure american leadership in space i really thank you for this opportunity to address the audience today john and thanks so much to cal poly for letting me be one of the speakers at this event i really look forward to this for uh several months and so with that i look forward to your questions as we kind of move along here general thank you very much for the awesome uh introductory statement uh for the folks watching on the stream brigadier general carthan is going to be in the chat answering any questions feel free to chat away he's the vice commander of space and missile systems center he'll be available um a couple comments from your keynote before i get to my questions because it just jumped in my head you mentioned the benefits of say space but the fires in california we're living that here that's really real time that's a benefit you also mentioned the ability for more people launching payloads into space and i only imagine moore's law smaller faster cheaper applies to rockets too so i'm imagining you have the benefits of space and you have now more potential objects flying out sanctioned and maybe unsanctioned so you know is it going to be more rules around that i mean this is an interesting question because it's exciting space force but for all the good there is potentially bad out there yeah so i i john i think the uh i think the basics of your question is as space becomes more congested and contested is there a need for more international norms of how satellites fly in space what kind of basic features satellites have to perhaps deorbit themselves what kind of basic protections does do all satellites should all satellites be afforded as part of a peaceful global commons of space i think those are all fantastic questions and i know that u.s and many uh allied policy makers are looking very very hard at those kinds of questions in terms of what are the norms of behavior and how we uh you know how how we field and field is the military term but you know how we uh populate uh using civil or uh commercial terms uh that space layer at different altitudes uh low earth orbit mid mid-earth orbit geosynchronous earth orbit different kinds of orbits uh what the kind of mission areas we accomplish from space that's all things that need to be definitely taken into account as uh as the place gets a little bit not a little bit as the place gets increasingly more popular day in and day out well i'm super excited for space force i know that a new generation of young folks are really interested in it's an emerging changing great space the focus here at this conference is space and cyber security intersection i'd like to get your thoughts on the approach that space force is taking to cyber security and how it impacts our national goals here in the united states yeah yeah so that's a that's a great question john let me let me talk about in two uh two basic ways but number one is and and i know um some people in the audience this might make them a little bit uncomfortable but i have to talk about the threat right um and then relative to that threat i really have to talk about the importance of uh of cyber and specifically cyber security as it relates to that threat um the threats that we face um really represent a new era of warfare and that new era of warfare involves both space and cyber uh we've seen a lot of action in recent months uh from certain countries notably china and russia uh that have threatened what i referred to earlier as the peaceful global commons of space for example uh it through many unclassified sources and media sources everybody should understand that um uh the russians have been testing on orbit uh anti-satellite capabilities it's been very clear if you were following just the week before last the department of defense released its uh 2020 military and security developments involving the people's republic of china um uh and uh it was very clear that china is developing asats electronic jammers directed energy weapons and most relevant to today's discussion offensive cyber uh capabilities there are kinetic threats uh that are very very easy to see but a cyber attack against a critical uh command and control site or against a particular spacecraft could be just as devastating to the system and our war fighters in the case of gps and important to note that that gps system also impacts many civilians who are dependent upon those systems from a first response perspective and emergency services a cyber attack against a ground control site could cause operators to lose control of a spacecraft or an attacker could feed spoofed data to a system to mislead operators so that they send emergency services personnel to the to the wrong address right attacks on spacecraft on orbit whether directly via a network of intrusion or enabled through malware introduced during the systems production uh while we're building the satellite can [ __ ] or corrupt the data denial of service type attacks on our global networks obviously would disrupt our data flow and interfere with ongoing operations and satellite control i mean if gps went down i you know i hesitate to say it this way because we might elicit some screams from the audience but if gps went down a starbucks wouldn't be able to handle your mobile order uber drivers wouldn't be able to find you and domino's certainly certainly wouldn't be able to get there in 30 minutes or less right so with a little bit of tongue-in-cheek there from a military operations perspective it's dead serious um uh we have become accustomed in the commercial world to threats like lance ransomware and malware and those things have unfortunately become commonplace in commercial terrestrial networks and computer systems however what we're seeing is that our adversaries with the increased competition in space these same techniques are being retooled if you will to use against our national security space systems uh day in and day out um as i said during my opening remarks on the importance of cyber the value of these systems is directly tied to their integrity if commanders in the field uh firefighters in california or baristas in in starbucks can't trust the data they see they're receiving then that really harms their decision-making capabilities one of the big trends we've recently seen is the mood move towards proliferated leo uh uh constellations obviously uh spacex's uh starlink uh on the commercial side and on the military side the work that darpa and my organization smc are doing on blackjack and casino as well as some space transport layer constellation work that the space development agency is designing are all really really important types of mesh network systems that will revolutionize how we plan and field warfighting systems and commercial communications and internet providing systems but they're also heavily reliant on cyber security uh we've got to make sure that they are secured to avoid an accident or international damage uh loss of control of these constellations really could be catastrophic from both a mission perspective or from uh you know satellites tumbling out of low earth orbit perspective another trend is introductions in artificial intelligence and machine learning on board spacecraft or at the edge our satellites are really not so much hardware systems with a little software anymore in the commercial sector and in the defense sector they're basically flying boxes full of software right and we need to ensure the data that we're getting out of those flying boxes full of software are helping us base our decisions on accurate data and algorithms govern governing the right actions and that those uh that those systems are impervious to the extent possible uh to nefarious uh modifications so in summation a cyber security is vital element of everything in our national security space goals and i would argue for our national uh goals uh writ large including uh economic and information uh uh dimensions uh the space force leadership at all levels uh from uh some of the brand new second lieutenants that general raymond uh swore into the space force this morning uh ceremonially from the uh air force association's air space and cyberspace conference uh to the various highest levels general raymond uh general d t thompson myself and a number of other senior leaders in this enterprise we've got to make sure that we're all working together to keep cyber security at the forefront of our space systems because it they absolutely depend on it you know you mentioned uh hardware software threats opportunities challenges i want to ask you because you you got me thinking of the minute there around infrastructure i mean we've heard critical infrastructure you know grids here on on earth you're talking about critical infrastructure a redefinition of what critical infrastructure is an extension of what we have so i'd love to get your thoughts about space force's view of that critical infrastructure vis-a-vis the threat vectors because you know the term threat vectors has been kicked around in the cyber space oh yeah threat vectors they're always increasing the surface area well if the surface area is from space it's an unlimited surface area so you got different vectors so you got new critical infrastructure developing real time really fast and you got an expanded threat vector landscape putting that in perspective for the folks that aren't really inside the ropes on these critical issues how would you explain this and how would you talk about those two things well so i tell you um i just like um uh just like uh i'm sure people in the security side or the cyber security side of the business in the banking industry feel they feel like it's uh all possible threat vectors represent a dramatic and protect potentially existential threat to all of the dollars that they have in the banking system to the financial sector on the department of defense side we've got to have sort of the same mindset um that threat vector from to and through space against critical space systems ground segments the launch enterprise or transportation uh to orbit and the various different uh domains within uh within space itself like i mentioned before uh leo mio and geo-based satellites with different orbits all of the different mission areas that are accomplished from space that i mentioned earlier some that i didn't mention like weather tactical or wide band communications uh various new features of space control all of those are things that we have to worry about from a cyber security uh threat perspective and it's a it's a daunting challenge right now right yeah it's awesome and one of the things we've been following on the hardware side here in the on the ground is the supply chain we've seen you know malware being you know really put into really obscure hardware who manufactures it as being outsourced obviously government has restrictions but with the private sector uh you mentioned china and and the us kind of working together across these these peaceful areas but you got to look at the supply chain how does the supply chain the security aspect impact the mission of the u.s space force yeah yeah so so um how about another um just in terms of an example another kind of california-based historical example right um the very first u.s satellite uh explorer one was built by uh the jet propulsion uh laboratory folks uh not far from here in el segundo up in uh up in pasadena um that satellite when it was first built in the late 50s uh weighed a little bit over 30 pounds and i'm sure that each and every part was custom made and definitely made by u.s companies fast forward to today the global supply chain is so tightly coupled and frankly many industries are so specialized almost specialized regionally around the planet we focus every day to guarantee the integrity of every component that we put in our space systems is absolutely critical to the operations of those satellites and we're dependent upon them but it becomes more difficult and more difficult to understand the the heritage if you will of some of the parts that are used the thousands of parts that are used in some of our satellites that are literally school bus sized right the space industry especially uh national security space sector um uh is relatively small compared to other commercial industries and we're moving to towards using more and more parts uh from non-us companies uh cyber security and cyber awareness have to be baked in from the beginning if we're going to be using parts that maybe we don't necessarily um understand 100 percent like an explorer one uh the the lineage of that particular part the environmental difficulties in space are well known the radiation environment the temperature extremes the vacuum those require specialized component and the us military is not the only uh customer in that space in fact we're definitely not the dominant customer uh in space anymore all those factors require us along with our other government partners and many different commercial space organizations to keep a very close eye on our supply chains from a quality perspective a security perspective and availability um there's open source reporting on supply training intrusions from um many different breaches of commercial retailers to the infectious spread of uh you know compromised patches if you will and our adversaries are aware of these techniques as i mentioned earlier with other forms of attack considering our supply chains and development networks really becomes fair game for our adversaries so we have to uh take that threat seriously um between the government and industry sectors here in the u.s we're also working with our industry partners to enact stronger defenses and assess our own vulnerabilities last fall we completed an extensive review of all of our major contracts here at space and missile system center to determine the levels of cyber security requirements we've implemented across our portfolio and it sounds really kind of you know businessy geeky if you will you know hey we looked at our contracts to make sure that we had the right clauses in our contracts to address cyber security as dynamically as we possibly could and so we found ourselves having to add new language to our contracts to require system developers to implement some more advanced uh protective measures in this evolving cyber security environment so that data handling and supply chain perspective uh protections um from contract inception to launch and operations were taken into account uh cyber security really is a key performance parameter for us now it's as important as the the mission performance of the system it's as important as cost it's as important as schedule because if we deliver the perfect system on time and on cost uh it can perform that missile warning or that communications mis mission perfectly but it's not cyber secure if it doesn't have cyber protections built into it or the ability to implement mitigations against cyber uh threats then we've essentially fielded a shoe box in space that doesn't do the k the the war fighter or the nation uh any good um supply chain risk management is a is a major challenge for us uh we're doing a lot to coordinate with our industry partners uh we're all facing it head on uh to try and build secure and trusted components uh that keep our confidence as leaders firefighters and baristas uh as the case may be uh but it is a challenge and we're trying to rise to that challenge you know this so exciting this new area because it really touches everything you know talk about geeking out on on the tech the hardware the systems but also you put your kind of mba hat on you go what's the roi of the extra development and how you how things get built because the always the exciting thing for space geeks is like you're building cool stuff people love it's it's exciting but you still have to build and cyber security has proven that security has to be baked in from the beginning and be thought as a system architecture so you're still building things which means you've got to acquire things you got to acquire parts you got to acquire build software and and sustain it how is security impacting the acquisition and the sustainment of these systems for space yeah from initial development uh through planning for the acquisition design development fielding or production fielding and sustainment it impacts all aspects of of the life cycle john uh we simply especially from the concept of baking in cyber security uh we can't wait until something is built and then try and figure out how to make it cyber secure so we've moved way further uh towards working side by side with our system developers to strengthen cyber security from the very beginning of a system's development cyber security and the resilience associated with it really have to be treated as a key system attribute as i mentioned earlier equivalent with data rates or other metrics of performance we like to talk in uh in the space world about uh mission assurance and mission assurance has always you know sort of taken us as we as we technically geek out right mission assurance has always taken us to the will this system work in space right can it work in a vacuum can it work in you know as it as it uh you know transfers through uh the van allen radiation belt or through the the um the southern hemisphere's electromagnetic anomaly right will it work out in space and now from a resiliency perspective yeah it has to work in space it's got to be functional in space but it's also got to be resistant to these cyber security threats it's it's not just i think uh general dt thompson quoted this term it's not just widget assurance anymore it's mission assurance um uh how does that satellite uh operator that ground control segment operate while under attack so let me break your question a little bit uh just for purposes of discussion into into really two parts uh cyber uh for cyber security for systems that are new and cyber security uh for systems that are in sustainment or kind of old and legacy um obviously there's cyber vulnerabilities that threaten both and we really have to employ different strategies for for defense of of each one for new systems uh we're desperately trying to implement across the department of defense in particular in the space world a kind of a devsecops methodology and practice to delivering software faster and with greater security for our space systems here at smc we have a program called enterprise ground services which is a tool kit basically a collection of tools for common command and control of different satellite systems egs as we call it has an integrated suite for defensive cyber capabilities network operators can use these tools to gain unprecedented insight to data flows and to monitor space network traffic for anomalies or other potential indicators of of bad behavior malicious behavior if you will um uh it's rudimentary at this point but because we're using devsecops and that incremental development approach as we scale it it just becomes more and more capable you know every every product increment that we field here at uh at uh la air force base uh uh we have the united space space forces west coast software factory which we've dubbed kobayashi maru they're using those agile devops uh software development practices uh to deliver uh space awareness software uh to the combined space operations center uh affectionately called the csp that c-spock is just down the road uh from cal poly uh there in san luis obispo at vandenberg air force base they've securely linked the c-spock with other space operation centers around the planet our allies australia canada and the uk uh we're partnering with all of them to enable secure and enhanced combined space operations so lots of new stuff going on as we bake in new development uh capabilities for our our space systems but as i mentioned earlier we've got large constellations on satellite of satellites on orbit right now some of them are well in excess of a decade or more old on orbit and so the design aspects of those satellites are several decades old and so but we still have to worry about them because they're critical to our space capabilities um we've been working with an air force materiel command organization uh called crows which stands for the cyber resiliency office for uh weapon systems to assess all of those legacy platforms from a cyber security perspective and develop defensive strategies and potential hardware and software upgrades to those systems to better enable them to to live through this increasingly cyber security uh concerned era that we currently live in our industry partners have been critical to to both of those different avenues both new systems and legacy systems we're working closely with them to defend and upgrade uh national assets and develop the capabilities to do similar with uh with new national assets coming online the vulnerabilities of our space systems really kind of threaten the way we've done business in the past both militarily and in the case of gps economically the impacts of that cyber security risk are clear in our acquisition and sustainment processes but i've got to tell you it that as the threat vectors change as the vulnerabilities change we've got to be nimble enough agile enough to be able to bounce back and forth we can't just say uh many people in the audience are probably familiar with the rmf or the risk management framework approach to um to reviewing uh the cyber security of a system we can't have program managers and engineers just accomplish an rmf on a system and then hey high five we're all good uh it's a journey not a destination that's cyber security and it's a constant battle rhythm throughout a weapon systems life cycle not just a single event i want to get to this commercial business needs and your needs on the next question but before i go there you mentioned the agile and i see that clearly because when you have accelerated innovation cycles you've got to be faster and we saw this in the computer industry mainframes mini computers and then when you started getting beyond me when the internet hit and pcs came out you saw the big enterprises the banks and and government start to work with startups it used to be a joke in the entrepreneurial circles is that you know there's no way if you're a startup you're ever going to get a contract with a big business enterprise now that used to be for public sector and certainly uh for you guys so as you see startups out there and there's acquisition involved i'm sure would love to love to have a contract with space force there's an roi calculation where if it's in space and you have a sustainment view edit software you might have a new kind of business model that could be attractive to startups could you share your thoughts on the folks who want to be a supplier to you uh whether they're a startup or an existing business that wants to be agile but they might not be that big company we are john that's a fantastic question we are desperately trying to reach out to to those new space advocates to those startups to those um what we sometimes refer to within the department of defense those non-traditional uh defense contractors a couple of things just for uh thinking purposes on some of the things that we're trying to highlight um uh three years ago we created here at uh space and missile system center uh the space enterprise consortium uh to provide a platform uh a contractual vehicle really to enable us to rapidly prototype uh development of space systems and to collaborate uh between the u.s space force uh traditional defense contractors non-traditional vendors like startups and even some academic institutions uh spec as we call it space enterprise consortium uses a specialized contracting tool to get contracts uh awarded quickly many in the audience may be familiar with other transaction agreements and that's what spec is based on and so far in just three years spec has awarded 75 different uh prototyping contracts worth over 800 million dollars with a 36 reduction in time to award and because it's a consortium based competition for um for these kinds of prototyping efforts the barrier to entry for small and non-traditional for startups even for academic institutions to be able to compete for these kinds of prototypings is really lowered right um uh these types of partnerships uh that we've been working through on spec uh have really helped us work with smaller companies who might not have the background or expertise in dealing with the government or in working with cyber security uh for their systems both their developmental systems and the systems that they're designing and trying to build we want to provide ways for companies large and small to partner together and support um uh kind of mutually beneficial uh relationships between all um recently uh at the annual air force association uh conference that i mentioned earlier i moderated a panel with several space industry leaders uh all from big traditional defense contractors by the way and they all stressed the importance of building bridges and partnerships uh between major contractors in the defense industry and new entrants uh and that helps us capture the benefits of speed and agility that come with small companies and startups as well as the expertise and specialized skill sets of some of those uh larger contractors uh that we rely on day in and day out advanced cyber security protections and utilization of secure facilities are just a couple of things that i think we could be prioritizing more so in those collaborations as i mentioned earlier the spec has been very successful in awarding a number of different prototyping contracts and large dollar values and it's just going to get better right there's over 400 members of the space enterprise consortium 80 of them are non-traditional kinds of vendors and we just love working with them another thing that many people in the audience may be familiar with in terms of our outreach to innovators uh if you will and innovators that include uh cyber security experts is our space pitch day events right so we held our first event last november in san francisco uh where we awarded over a two-day period about 46 million dollars to 30 different companies um that had potentially game-changing ideas these were phase two small business innovative research efforts uh that we awarded with cash on the spot uh we're planning on holding our second space pitch day in the spring of 2021. uh we're planning on doing it right here in los angeles uh covent 19 environment permitting um and we think that these are you know fantastic uh uh venues for identifying and working with high-speed startups startups and small businesses who are interested in uh really truly partnering with the us air force it's a as i said before it's a really exciting time to be a part of this business uh and working with the innovation economy uh is something that the department of defense uh really needs to do in that um the innovation that we used to think was ours you know that 80 percent of the industrial-based innovation that came from the department of defense uh the the script has been flipped there and so now more than 70 percent uh particularly in space innovation uh comes from the commercial sector not from uh not from the defense business itself and so um that's a tsunami of uh investment and a tsunami of uh capability and i need to figure out how to get my surfboard out and ride it you know what i mean yeah i mean it's one of those things where the flip the script has been flipped but it's exciting because it's impacting everything are you talking about systems architecture you're talking about software you're talking about a business model you talk about devsecops from a technical perspective but now you have a business model innovation all the theaters of uh are exploding in innovation technical business personnel this brings up the workforce challenge you've got the cyber needs for the u.s space force there's probably a great roi model for new kinds of software development that could be priced into contracts that's a entrepreneurial innovation you got the the business model theater you've got the personnel how does the industry adopt and change you guys are clearly driving this how does the industry adjust to you yeah so um i think a great way to answer that question is to just talk about the kind of people that we're trying to prioritize in the u.s space force from a from an acquisition perspective and in this particular case from a from a cyber security perspective as i mentioned earlier it's the most exciting time to be in space programs uh really since the days of apollo um uh you know just to put it in terms that you know maybe have an impact with the audience uh from 1957 until today approximately 9 000 satellites uh have been launched from the various space faring countries around the planet uh less than two thousand of those nine thousand are still up on orbit and operational and yet in the new space regime um players like spacex have plans to launch you know 12 000 satellites for some of their constellations alone it really is a remarkable time in terms of innovation and fielding of space capabilities and all of those space capabilities whether they're commercial civil or defense are going to require appropriate cyber security uh protections it's just a really exciting time uh to be working in stuff like this and so uh folks like the folks in this audience who have a passion about space and a passion about cyber security are just the kind of people that we want to work with because we need to make sure our systems are are secure and resilient we need folks that have technical and computing expertise engineering skills to be able to design cybersecure systems that can detect and mitigate attacks uh but we also as you alluded to we need people that have that business and um you know business acumen human networking background so that we can launch the startups and work with the non-traditional businesses uh help to bring them on board help to secure both their data and our data and uh and and make sure our processes and systems are are free as much as possible from uh uh from attack um for preparation for for audience members who are young and maybe thinking about getting into this uh trade space um you gotta be smart on digital networking uh you gotta understand basic internet protocols concepts uh programming languages uh database design uh learn what you can from penetration or vulnerability testing and and uh risk assessment i will tell you this and i don't think he will i know he will not mind me telling you this but you've got to be a lifelong learner and so two years ago i'm at home one evening and i get a phone call on my cell phone and it's my boss the commander of air force space command uh general j raymond who is now currently the chief of space operations and he is on temporary duty flying overseas he lands where he's going and he first thing he does when he lands is he calls me and he goes jt um while i was traveling um i noticed that there were e-books available on the commercial airliner i was traveling on and there was an e-book on something called scrumming and agile devsecops and i read it have you read it um and i said no sir but if you tell me what the title of the book is i will read it and so i got to go to my staff meeting um you know the very next week the next time we had a staff meeting and tell everybody in the stab meeting hey if the four star and the three star can read the book about scrumming then i'm pretty sure all of you around this table and all our lieutenants and our captains our gs13s all of our government employees can get smart on uh the scrumming development process and interestingly as another side i had a telephone call with him last year during the holidays where he was trying to take some leave and i said sir what are you up to today are you are you you know making eggnog for the event tonight or whatever and the chief of space operations told me no i'm trying to teach myself python i'm at lesson two and it's not going so well but i'm i'm gonna figure this out and so that kind of thing if the chief of staff or the you know the the the chief of space operations can prioritize scrumming and python language and innovation in his daily schedule then we're definitely looking for other people who can do that and we'll just say lower levels of rank uh throughout our entire space force enterprise um look i i we don't need to need people that can code a satellite from scratch but we need to know we need to have people that have a basic grasp of the programming basics and cyber security requirements and that can turn those things into into meaningful actions obviously in the space domain things like basic physics and orbital mechanics are also important uh space is not an intuitive uh domain so under understanding how things survive uh on orbit is really critical to making the right design and operational decisions and you know i know there's probably a lot because of this conference i know there's a probably a whole lot of high-speed cyber security experts out in the audience and i need those people in the u.s space force the the country is counting on it but i wouldn't discount having people that are just cyber aware or cyber savvy right i have contracting officers and logisticians and program managers and they don't have to be high-end cyber security experts but they have to be aware enough about it to be able to implement cyber security protections um into our space system so the skill set is is really really broad um our adversaries are pouring billions of dollars into uh define designing uh and fielding offensive and destructive space cyber security weapons right they've repeatedly shown really a blatant disregard of safety and international norms for good behavior on orbit and the cyber security aspects of our space systems is really a key battleground going forward so that we can maintain that as i mentioned before peaceful uh global commons of space we really need all hands on deck if you're interested in helping in uniform if you're interested in helping uh not in uniform uh but as a government employee a commercial or civil employee to help us make cyber security more important uh or more cape more able to be developed for our space systems then we'd really love to uh to work with you or have you on the team to build that safe and secure future for our space systems lieutenant general john thompson great insight thank you for sharing all that awesome stories too and motivation for the young next generation the united states space force approach of cyber security really amazing talk thank you for your time final parting question is as you look out and you had your magic wand what's your view for the next few years in terms of things that we could accomplish it's a super exciting time what do you hope for so um um first of all john thanks to you and and thanks to cal poly uh for the invitation and and thanks to everybody for uh for their interest in cyber security especially as it relates to space systems that's here at the conference um uh there's a quote and i'll read it here uh from uh bernard schriever who was the uh the founder if you will uh a legend in uh dod space the founder of the western development division which was a predecessor organization to space and missile systems center general shrever i think captures the essence of what how we see the next couple of years the world has an ample supply of people who can always come up with a dozen good reasons why new ideas will not work and should not be tried but the people who produce progress are breed apart they have the imagination the courage and the persistence to find solutions and so i think if you're hoping that the next few years of space innovation and cyber security innovation are going to be a pony ride at the county fair then perhaps you should look for another line of work because i think the next few years in space and cyber security innovation are going to be more like a rodeo um and a very dynamic rodeo as it goes it is a an awesome privilege to be part of this ecosystem it's really an honor for me to um to be able to play some small role uh in the space ecosystem and trying to improve it uh while i'm trying to improve the chances of uh of the united states of america in a uh in a space war fighting uh uh environment um and so i thank all of you for uh participating today and for this little bit of time that you've allowed me to share with you thank you sir thank you for your leadership and thank you for the for the time for this awesome event space and cyber security symposium 2020 i'm john furrier on behalf of cal poly thanks for watching [Music]
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Alex Bennett, NTT | Upgrade 2020 The NTT Research Summit
>> Narrator: From around the globe, It's theCUBE! Covering the Upgrade 2020, the NTT Research Summit presented by NTT Research. >> Hey, welcome back everybody, Jeff Frick here with theCUBE. Welcome back to our ongoing coverage of Upgrade 2020. It's the NTT Research Summit covering a lot of really deep topics around a lot of the basic core research that NTT is sponsoring. Kind of like the old days of Mobell or some of the other kind of core research. And we're excited to have our next guest to go. A little bit beyond the core research and actually talk about working with people today. So we'd like to welcome in Alex Bennett. He is the global senior vice president of the intelligent workplace for NTT. Alex, good morning? >> Good morning, Jeff. How are you doing. >> Terrific. So I think for a lot of people, you know, probably know the NTT name, certainly in the States, but are not familiar with, I think, you know, the degree of which you guys have this huge business around services and workplace collaboration, I wonder if you can give us kind of a high level summary of the services angle at NTT, you know, beyond just putting in communications infrastructure equipment. >> Yeah, definitely. I mean, the NTT, as you said, is it's a huge organization, Very well known in Japan and growing in last year that we brought together about 32 different brands under the entity limited brand and we have NTT data services as well. So our role is really to look at the client requirements, the business needs that they have and be able to provide end to end solutions and wrap them with our services to make sure they've got, you know, efficiency gains, but also improving employee experience and experience around, you know, improving how they connect to their customers as well. >> Right, right. So obviously COVID-19, what was, you know, kind of a light switch moment back in March has now turned into, you know, kind of an ongoing, a new normal here we are six months plus into this, into this thing, really no end in sight in the immediate term. So, you know, people were thrown into the situation where work from home, work from anywhere had to happen with no prep. You've been in the business for a long time working on solutions. So there's the obvious things like security and access, but what are some of the less obvious things that people should be thinking about when they think about supporting their employees that are not now coming into the office? >> Well, I mean, it's been interesting, right. I said I have been in the sector for a long time and a lot of the themes have been the same for the last 10, 15 years, you know, how do we improve employee experience? How do we start to look at things like wellbeing? You know, how does it have an impact on productivity? And how do you make sure that we make it simple for people to carry out their tasks? Now, something I get asked a lot is this idea of how do we make it frictionless? A lot of the time, people don't really care about the brand or the technology. They just want to be able to carry out their role from whatever industry sector they aren't doing it efficiently and do it well, but also to be able to interact. I think it's been really important. And this pandemic has brought about this view, that people haven't been able to socialize in the same way they have in the past and work is really about people, you know, the workplace is also about people and how you connect those people into customers and provide efficiencies in that area. So the conversations I've been having in the last, you know, six to seven months, it's been quite interesting that the programs they were taking 18 months, 24 months, 36 months over, have had to be accelerated and really deployed in about three months. And then that's brought about the lows of operation on policy concerns. So as you mentioned, as you start to have this new, what we're calling, you know, distributed workforce, especially those organizations which have been perhaps more enterprise specific, you know, which are going into carpeted office environments, they've been requested by governments to only work from home. And that's brought about a huge impact to how people work, but also socialize. So from a technology standpoint, you've asked people, right, you're going to work from home, actually, do you have network connectivity? Can you actually connect with a technology tool? Like, you know, collaboration to be able to speak to your customers, to speak to your GOPs. Now what device are you actually working on? So we saw this real drive around what is this sort of immediate business continuity requirement for a secure remote worker. >> Right. And that brought about other concerns as well. >> Right. So there's so many layers to this conversation. I'm psyched to dig into it. But one of the ones I want to dig in is kind of tools overload, you know, this idea of collaboration and, you know, trying to get your work done and trying to get bears removed. At the same time though, it just can't seems like we just keep getting more tools added to the palette that we have to interact with every day, whether it's lack or a sauna or Salesforce or box, or you know, the list goes on and on and on. And the other thing that just seems strange to me is that right, all of these things have a notification component. So it's almost like the noise is increasing. I don't hear a lot of people ripping out old tooling or ripping out old systems. So how do you help guide people to say, that there's all these great collaboration tools, there's all these great communication tools, but you can't have all of them firing all the time and expect people to actually have time to get work done. >> Yeah. And it's also, you know, some people are used to that, you might have a digital native who's used to using multiple tools, but you don't have others that actually haven't been taught or a learning program about how to use different tools for different applications. And that becomes that person becomes frustrated and their productivity levels can go down. I think that what we'd really try and do is understand what are the business requirements by the persona? And also if you think of that distributed worker, that's now having to work from home and go into the office for specific tasks that are allowed, are they a sales person? No. Are they actually working in HR? What do they need and what are the tasks they need? And that start to provide the right types of tools and technology specifically for them and make sure they have a learning path that's driven around how they actually enable that technology. But you're right though. I think one of the thing that COVID founder's that doesn't happen overnight, you know, that's an engagement process. COVID hit and everyone was at home straight away. So we did see this huge transition from what may have been a legacy on premise application to starting to use more cloud based applications. And almost everyone was thrown in at the deep pant. Right? Well, here you go, just get on and use it. And at the same time they had WeChat or they had no other types of applications like WhatsApp and there were all these channels were happening. And they always had an impact on things like compliance and security, because all of a sudden, you're not using a corporately approved platform and solution. And you're starting to talk about perhaps confidential information. That's not in a way that is actually retained inside of a corporate network for the compliance and regulatory components. Right. So it's been a really interesting time in the last few months. >> Right. Well, so let's just touch on security for a minute. 'Cause obviously security is a huge concern. As you said, there's a whole bunch of security. You get kind of new security issues. One is just, everybody's working from home, whether they've got to VPN or not, or they're on their... You know, whatever their cable provider. You don't know what devices they're on, right? There's so many different devices and too as these apps have proliferated all over all these devices, whether access Salesforce on my phone or on my laptop or on my computer at work. Right. All very different. So when you look at the kind of security challenge that has come from distributed workforce with this super acceleration, you know, how many customers are ready for it, it's just caused a complete, you know, kind of fire, a hair on fire reaction to get up to speed, or, you know, are a lot of the systems of the monitored system relatively well locked down. So it wasn't a giant, you know, kind of adjustment back in March. >> Really. It depends on the type of company culture it was before. You know, what we've actually seen from some research we've done very recently across 1500 different companies, those organizations that have really invested become more digital disruptors. Now that they've embedded an idea of agility, they've actually already got a distributed workforce. They've already started to move a lot of their platforms and applications to the cloud. They've started to think about these IT policies and security. Previously, they've been very successful in how they've been able to pivot and drive this business continuity. I think for others that have been, no have large installed base of employees, no have set policies in place it's been harder for them to transition. And what we've seen is that they're the organizations that have really tried to integrate some of the new technologies into the old and that that's quite difficult sometimes. So, you know, around security, out of those 1500 organizations, nearly 70% of them said that they have a higher level of risk and concern about this. You're already in compliance today than they had prior to the pandemic. >> Right. >> What also is brought about is this idea of moving from a sort of perimeter security now where you'd come into an office and you have this perimeter where the network's secure, the physical location, and security, containerize the applications. And you've got to empower employees more now because you know, people are going to be mobile. They're going to be using multiple devices in different locations, all around the world. So we're seeing this transition as people move to cloud based platform, security is starting to get embedded into the application and it goes back to that persona aspect. So you can start to initiate things like you know, data loss protection and rights management about the content an individual has based on their location or the confidentiality of that document or piece of information. So that's where we're seeing this move is sort of really accelerating to the group, take the stress away from the employee embedded into an actual system and an application. And that has the intelligence to work out the security and the compliance on behalf of the individual. >> Right. You know, where I was going to go is, you know, there's a lot of conversations now about certain companies announcing that people can just work from home for the foreseeable future, especially here in Silicon Valley. And you mentioned that, you know, for some people that were already kind of down at digital transformation path, they're in good shape. Other people, you know, weren't that far, and of course all the means on social media are, you know, what drove your digital transformation, the CEO, the CMO, or COVID. And we all know the answer to the question. So I just want to get, you know, kind of a longterm perspective. You've been in this space for a long time. I think there's going to be, you know, a significantly increased percentage of people that are working from home. A significantly increased percentage of the time, if not a hundred percent of the time. How do you see this kind of, you know, extending out and how will it impact the way that people motivate? 'Cause at the end of the day, you've written a ton of blog posts on this, you know, motivation equals profitability. And a motivated engaged people do better work and do get better results on the bottom line. How do you see this as this as (indistinct) rules for six months, 12 months, 24 months, when there's some mishmash of combination of work from home and work from the office? >> I think probably the first thing to say is that from the research we've done, we think that's going to differ by different geographies. I mean, it's interesting when you look at areas like India and perhaps South Africa where the network connectivity home is actually not as good as in Northern Europe or North America, and actually it becomes quite hard to carry out your role and task at home. And it can become really frustrating. There's also sort of health and safety components to also working at home. Now we've had a lot of people, especially the younger generation who are in shared home, shared facilities. Now who's going to pay for the internet, the bundles, you know, and actually you only have your bedroom and is it healthy to work at your bedroom all day? So when you really sort of peel back the layers of this, this is a really complex environment, and it's also dependent on the industry sector you are. You're actually driving. But at a high level, one thing we're really seeing is most people still want to have a level of human interaction. That we as humans like to like to work together and engage together. And in fact, about 80% of the respondents of our report actually said, they want to come back to the office. Now this, this speaks to this idea of choice and flexibility. 'Cause it's not just about coming back for five days a week, eight to five, it's about going actually I've got a task to carry out. It'd be really helpful if I was with my team face to face. >> Right. >> And I can come in for four hours, book my time in that physical space, carry that out, and then I can go home and do that sort of really the research based work which I can do in the safety of my own environment. So that's what we're seeing across the industry whereas before. Now, I think everyone's trying to build these really nice big offices that looked fantastic, more huge and talked about your brand. Most organizations now are repurposing space 'cause they're not going to have as many people inside of those physical locations, but they're motivating for them to come in for creative work, you know, to be social, to think about how they do cross agile team development. >> Jeff: Right. >> And that's what we're starting to see today. >> Yeah. It's really interesting you think of some young engineer that just graduated from school, gets a job at Google and you know, you get all your food there and they'll do your dry cleaning and they'll change the oil in your car and they'll, you know, take care of everything. And, and so there's this little growth in these little micro houses. Well guess what, now you don't have any of that stuff anymore. The micro house with no kitchen or kitchen that does look so attractive. And I want to shift gears a little bit more detail on NTT. You know, we've talked to lots of people about new ways to work. IBM, Citrix, you know, VM-ware has a solution and you work with big company. So how does NTT fit in, you know, kind of a transformation process big and that on the big scale, but more kind of an employee engagement and a work from anywhere type of engagement. How do you guys fit within, you know, big system integrators, like a center that are driving organizational change and, you know, kind of all this other suite of technology that they might already have in place. >> Yeah. I mean, we sort of sit in that role of a service delivery organization as well as systems integrator. So our role is to actually go into those clients and sit down with them, which is now virtually, rather than in person a lot of the time. And really understand what are those business KPIs they have and help them shape that strategy. And to do that, you've got to understand what they have today, that view of the assets. And that goes across multiple components as you said, from, you know, desktop application, security, inclusive of culture, property assets, network. And what we do is really take a holistic view of those areas that go for you to reach that business goal, that KPI, you know, this is the project that you're going to have to do. And anything around employee engagement ultimately is fed also by how good your network is and how secure that network is to deliver those applications efficiently for that employee to carry out their task in that frictionless way. So we have a very holistic view about how we then deliver Upgrade. That the core infrastructure, we do that secure by design is our sort of policy and everything we do, you know, security is embedded into what we do, and then we deliver that outcome. But then we erupt things like adoption services. I think one thing in the past, you know, people say here's a technology, go on and do it. Especially nowadays, you've got quite complex platforms. You've got to really understand how do you give information to people to self serve them, that sort of nudge technology, so they can understand how to carry it out on that idea of adoption training. Change of management is becoming ever increasingly important for our clients. >> Right. So I wan shift gears again, Alex, and talk about the show Upgrade 2020. Lot of (laughs) a lot of really heavy science going on here in healthcare, in IT, in a whole bunch of areas. Pretty exciting stuff, you know, we've talked to some other guests about some of the real details and I'm definitely going to attend some sessions and have my brain exploded I'm sure. But I'm just curious of how it fits with what your doing, you know, you've been involved, as you said, not necessarily the NTT, but you've been involved in kind of workplace collaboration tools for a long, long time. You know, how do you see, you know, kind of basic research and some of this really fundamental research, you know, kind of helping you and your customers and your solutions, you know, as we kind of moved down the road. >> Alright, hold at that. The main conversation we're having with executives today is this idea of employee wellbeing and experience is fundamental to the success of their business. 'Cause it drives customer centricity productivity gains. You've got to think about how technology can underpin that and deliver insights to you. So, you know, the new currency is data. And what I find really interesting around and what we're talking about with Upgrade 2020 is this ideas of digital twins. So when you think of this concept of a digital twin, it all is based on this idea of extensibility. So all your decisions that you're making right to today, you know, these short term decisions you having to do for business continuity, you've got to think about the longterm impact of how you're going to be able to ingest that data from all those systems into a central area, to give you insight. Now, from that insight, you've then got the, you know, the power of machine learning and artificial intelligence to actually say right, for this component how many of my employees really are? Then well, are they doing well in the productivity gains? And from my property estate, you know, how many of my properties are actually reducing the energy consumption? And are we adhering to our sustainability goals? Are they well? So the actual physical environment is safe for those employees. So all of those disparate platforms have to come together into that one area and give you insight. So that the marrying of physical space with the how humans interact all into a digital twin, I think is really interesting and something I'm speaking to clients about day in, day out. >> I love that, that is awesome. You know, we're first exposed to the digital twin concept years ago, doing some work with general electric, because they were doing a lot of digital twin work around, you know, engines on airplanes and, you know, simulate an airplane engine that's running on a plane in the Middle East, it's going to act very different than a plane that's running in Alaska. And then, you know, I love the concept of digital twin around the context of people in medicine, right. And modeling a heart or modeling a behavior system or cardiovascular system. How are you talking about digital twins? 'Cause it sounds like you're talking about kind of a combination between, you know, kind of individual people and how they're doing versus some group of people as a unit or organization. And then you even mentioned, you know, sustainability goals and buildings. So when you're talking about digital twin in this context, what are the boundaries? How are you organizing that thing that you can then do, you know, kind of tests and kind of predictive exercises to see how the real thing is going to do relative to what the digital twin did. >> Yeah. But it goes back to defining those business outcomes. And most of the discussions we're having is, yeah, obviously increased productivity, but it's also a reducing costs. A big one we've seen in my area is attraction retention of talent. You know, intellectual property is going to differentiate organizations in the future as technology sort of standardizes. But sustainability again from the research we've done is really high up on the executives agenda. You know, the idea that we, as NTT as well, we have a duty to society to actually start giving back a view of how technology can improve the sustainability goal. And in fact, we've just become the business Avenger for the UN sustainability goal, number 11, around the idea of communities and smart cities. So the clients that I'm speaking to when they're looking at those business objectives are no 10, 15% of my, my actual costs associated to my property. We've now got a new distributed workforce, but I've got a huge amount of energy going into those properties. Now we can actually connect now building management systems into now that digital twin. We can also start to look at the other platforms such as lifts, you know, also all the heating and air ventilation. And start to get the data that allows us to model and predict when certain issues may occur. So, you know, as less people start coming in, you'll have occupancy data. You'll be able to say, you're actually, this location has only been used 30% capacity. We could reduce the amount of space we have, or in fact, we don't need that space at all. And in that space, we know that we're running an HVAC system and air conditioning a hundred percent of the time. You start to actually reduce that and you can reduce energy consumption by 30%. Now goes back to this whole idea of extensibility on one building that can have a big impact, but across 500 buildings that we're NTT have, that's a significant amount of energy that we can change. >> Jeff: Right. >> And also you can then start to think about the idea of, you know, more different type of power purchasing agreement with sustainable energy going into those environments. >> So many, you know, kind of so many interesting twists and turns on this journey since, you know, that COVID hit. And it is going to be really fascinating to see kind of what sticks and, you know, and the longterm ramifications. 'Cause we're not going back to the way that it was. I think that's not even a question. Just the last thing on kind of the data, you know, we saw some really, I think not such great things early on in this thing where, you know, you get put us basically a sniffer on and you know, our people sitting in front of their computer all day. I saw some nasty thing on Twitter the other day. My boss wants me to be on Zoom calls all day long. I mean, do people get it that, you know, there's an opportunity to increase motivation, not decrease motivation by, you know, a responsible use and a good use of this data versus, you know, a potential perception of, well now they're just big brothering me to death. >> It's such a hot topic, right? I mean, even before COVID we had, you know, the GDPR compliance in Europe. But that ultimately is a global compliance and the West coast America also got a similar one now about what data you're actually keeping about me as an individual. And I should have access to that and I can not speak to my company about it. And is it big brother or actually using that data to help inform me as an individual ways of improving the way I work or working in a way that has a better balance for me as an individual. And we're having these conversations with our clients right now about how we do this, because they having to work with workers counselors in countries like Germany. Because track and trace does have that view of that sort of big brother. What, where are you? What are you doing? And how long have you been on your computer? I think it's down to the culture of your business and the purpose that you have and how you engage with your employees, that you show that data to be about all benefiting them as an individual. Now, I'm going back to that digital twin, that the view of ingesting data, then from perhaps platforms like, you know, Cisco WebEx or Office 365, and you can see how long they are actually in front of their screen. You can then start to predict and see where you may have burnout or in fact affect change where you say RHR policy should dictate, you shouldn't be working 14 hours a day. That's not good for you. It's not good for us. And actually nudge them and teach them about taking no time away from the desk and actually having a better work balance. And that's important because it all goes back to increases the productivity longterm, but it's great brand association and it's good for attraction and retention of talent. >> Right, Right. Well, I think the retention and attraction is a huge thing. You keep talking about productivity and obviously in your blog post talking about engagement, right. And engagement is such a direct tie to that. And then at the bottom line (giggles) it's kind of like diversity of opinion. It actually makes good business sense. And you actually put more money in the bank at the end of the day, when you do some of these more progressive, you know, kind of approaches to how you manage the people. 'Cause they're not machines, they're people. >> Yeah. And you should allow them to make decisions. You know, that again, distributed working, you've got to think of how to empower them with the tools that gives them the choice to make decisions. And you know, that that decision making is more democratized inside of organizations that are successful. But if you don't have the technology that allows them to do that, it goes back to a hierarchical decision making. And that takes time, it's slower to market, and then you know, you're not as successful as your competition. So we're really trying to prove that this idea of thinking about people first using the data that backs it up you know, with empirical data to show the benefits, is the way forward for organizations today. >> Yeah. Alex, great conversation. Certainly nothing but opportunity (laughs) I had for you and what you do in this really fast evolving and transformative space, which is so important. Which is how do people work? How do they feel good? How are they engaged? How are they productive and really contribute? And at the end of the day, it is good business. So exciting times, good luck on the show and some of this crazy research coming out of it on the digital twin, and we look forward to continuing to watch the story unfold. >> Thank you very much, Jeff. >> Alright. He's Alex. I'm Jeff. You're watching Upgrade 2020. The continuous coverage from theCUBE. Thanks for watching. We'll see you next time.
SUMMARY :
Narrator: From around the globe, around a lot of the basic core research How are you doing. a lot of people, you know, I mean, the NTT, as you said, So obviously COVID-19, what was, you know, in the last, you know, And that brought about or you know, the list that doesn't happen overnight, you know, So it wasn't a giant, you know, So, you know, around security, And that has the intelligence I think there's going to be, you know, the bundles, you know, you know, to be social, to starting to see today. and they'll, you know, I think one thing in the past, you know, kind of helping you and your And from my property estate, you know, kind of a combination between, you know, So the clients that I'm speaking to you know, more different type to see kind of what sticks and, you know, and the purpose that you have to how you manage the people. and then you know, and what you do We'll see you next time.
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John F Thompson V1 FOR REVIEW
>> Narrator: From around the globe. It's theCUBE covering space in cybersecurity symposium 2020 hosted by Cal Poly. >> Hello, everyone. Welcome to the space and cybersecurity symposium, 2020 hosted by Cal Poly where the intersection of space and security are coming together. I'm John Furrier, your host with theCUBE here in California. I want to welcome our featured guest, Lieutenant General, John F. Thompson with the United States Space Force approach to cybersecurity. That's the topic of this session. And of course he's the commander of the space and missile system center in Los Angeles Air Force Base. Also heading up Space Force. General, thank you for coming on. I really appreciate to you kicking this off. Welcome to the symposium. >> Hey, so thank you very much, John, for that very kind introduction. Also very much thank you to Cal Poly for this opportunity to speak to this audience today. Also a special shout out to one of the organizers, Dustin Debrun, for all of his work, helping get us to this point. Ladies and gentlemen as a John mentioned, I'm JT Thompson. I lead the 6,000 men and women of the United States Space Force's Space and Missile System Center, which is headquartered here at Los Angeles Air Force Base and El Segundo. If you're not quite sure where that's at, it's about a mile and a half from LAX. This is our main operating location, but we do have a number of other operating locations around the country. We're about 500 people at Kirtland Air Force Base in Albuquerque, New Mexico, and an about another 500 people on the front range of the Rockies between Colorado Springs and Denver plus a smattering of other much smaller operating locations nationwide. We're responsible for acquiring, developing and sustaining the United States Space Force's, critical space assets. That includes the satellites in the space layer and also on the ground layer our ground segments to operate those satellites. And we also are in charge of procuring launch services for the US Space Force and a number of our critical mission partners across the Department of Defense and the intelligence community. Just as a couple of examples of some of the things we do, if you're unfamiliar with our work we developed and currently sustain the 31 satellite GPS constellation that satellite constellation, while originally intended to help with global navigation, those GPS signals have provided trillions of dollars in unanticipated value to the global economy over the past three decades. GPS is everywhere. I think everybody realizes that. Agriculture, banking, the stock market, the airline industry, separate and distinct navigation systems. It's really pervasive across both capabilities for our Department of Defense and capabilities for our economy and individuals, billions of individuals across our country and the planet. Some of the other work we do for instance, in the communications sector, secure communications satellites that we designed and build that link America's sons and daughters serving in the military around the world and really enable real time support and comms for our deployed forces. And those of our allies. We also acquire infrared missile warning satellites that monitor the planet for missile launches that provide advanced warning to the US Homeland and to our allies in case some of those missile launches are nefarious. On a note, that's probably a lot closer to home, maybe a lot closer to home than many of us want to think about here in the state of California. In 2018, SMC jumped through a bunch of red tape and bureaucracy to partner with the US Forest Service during two of the largest wildfires in the state's history, the Camp and Woolsey fires in Northern California. As those fires spread out of control, we created processes on the fly to share data from our missile warning satellites. Those are satellites that are systems that are purpose built to see heat sources from thousands of miles above the planet. And we collaborated with the US Forest Service so that firefighters on the ground could track those fires more in real time and better forecast fires and where they were spreading, thereby saving lives and property by identifying hotspots and flareups for firefighters. That data that we were able to working with our contractors pass to the US Forest Service and authorities here in California, was passed in less than an hour as it was collected to get it into the hands of the emergency responders, the first responders as quickly as possible and doing that in an hour greatly surpassed what was available from some of the other assets in the airborne and ground-based fire spotters. It was really instrumental in fighting those fires and stopping their spread. We've continued that involvement in recent years, using multiple systems to support firefighters across the Western US this fall, as they battled numerous wildfires that unfortunately continue. Working together with the US Forest Service and with other partners we'd like to think that we've made a difference here, but there's still a lot more work to go. And I think that we should always be asking ourselves what else can space data be used for and how can we more rapidly get that space data to stakeholders so that they can use it for purposes of good, if you will. How else can we protect our nation? How else can we protect our friends and allies? I think a major component of the discussion that we will have throughout this conference is that the space landscape has changed rapidly and continues to change rapidly. Just over the past few years, John and I were talking before we went live here and 80 nations now have space programs. Nearly 80 space faring nations on the planet. If you just look at one mission area that the Department of Defense is interested in, and that's small launch, there are currently over 100 different small launch companies within the US industrial base vying for commercial DoD and civil payload capabilities, mostly to lower earth orbit. It's truly a remarkable time. If you factor in those things like artificial intelligence and machine learning, where we're revolutionizing really, the ways that we generate process and use data. It's really remarkable. In 2016, so if you think about this four years ago, NASA estimated that there were 28 terabytes of information transiting their space network each day. And that was four years ago. Obviously we've got a lot of desire to work with a lot of the people in the audience in this conference, we need to work with big thinkers, like many of you to answer questions on how best we apply data analytics to extract value and meaning from that data. We need new generations of thinkers to help apply cutting edge theories of data mining, cyber behaviorism, and Internet of Things 2.0, it's just truly a remarkable time to be in the space business and the cyber aspects of the space business are truly, truly daunting and important to all of us. Integrating cyber security into our space systems, both commercial and government is a mandate. it's no longer just a nice to have as the US Space Force and Department of the Air Force leadership has said many times over the past couple of years, space is becoming congested and contested. And that contested aspect means that we've got to focus on cyber security in the same way that the banking industry and cyber commerce focus on cybersecurity day in and day out. The value of the data and services provided is really directly tied to the integrity and availability of that data and services from the space layer, from the ground control segments associated with it. And this value is not just military, it's also economic and it's not just American, it's also a value for the entire world, particularly our allies, as we all depend upon space and space systems. Your neighbors and friends here in California that are employed at the space and missile system center work with network defenders. We work with our commercial contractors and our systems developers, our international allies and partners to try and build as secure and resilient systems as we can from the ground up that keep the global comments of space free and open for exploration and for commerce as John and I were talking earlier, before we came online, there's an aspect of cybersecurity for space systems, especially for some of our legacy systems, that's more, how do we bolt this on? Cause we fielded those space systems a number of years ago, and the challenges of cybersecurity in the space domain have grown. So we have a part that we have to worry about, bolting it on, but then we have to worry about building it in as we field new systems and build in a flexibility that realizes that the cyber threat or the cybersecurity landscape will evolve over time. It's not just going to be stagnant. There will always be new vulnerabilities and new threat vectors that we all have to look at. Look, as Secretary Barrett, who is our secretary of the air force likes to say most Americans use space before they have their first cup of coffee in the morning. The American way of life really depends on space. And as part of the United States Space Force, we work with defense leaders, our Congress joint, and international military teammates and industry to ensure American leadership in space. I really thank you for this opportunity to address the audience today, John, and thanks so much to Cal Poly for letting me be one of the speakers at this event. I've really looked forward to this for several months. And so with that, I look forward to your questions as we kind of move along here. >> General, thank you very much for those awesome introductory statement. For the folks watching on the stream, Brigadier General Carthan's going to be in the chat, answering any questions, feel free to chat away. He's the vice commander of Space and Missile System Center, he'll be available. A couple of comments from your keynote before I get to my questions. Cause it just jumped into my head. You mentioned the benefits of say space with the fires in California. We're living that here. That's really realtime. That's a benefit. You also mentioned the ability for more people launching payloads into space. I'm only imagined Moore's law smaller, faster, cheaper applies to rockets too. So I'm imagining you have the benefits of space and you have now more potential objects flying out sanctioned and maybe unsanctioned. So is it going to be more rules around that? This is an interesting question cause it's exciting Space Force, but for all the good there is potentially bad out there. >> Yeah. So John, I think the basics of your question is as space becomes more congested and contested, is there a need for more international norms of how satellites fly in space? What kind of basic features satellites have to perhaps de orbit themselves? What kind of basic protections should all satellites be afforded as part of a peaceful global commons of space? I think those are all fantastic questions. And I know that US and many allied policy makers are looking very, very hard at those kinds of questions in terms of what are the norms of behavior and how we field, and field as the military term. But how we populate using civil or commercial terms that space layer at different altitudes, lower earth orbit, mid earth orbit, geosynchronous earth orbit, different kinds of orbits, what the kind of mission areas we accomplished from space. That's all things that need to be definitely taken into account as the place gets a little bit, not a little bit as the place gets increasingly more popular day in and day out. >> I'm super excited for Space Force. I know that a new generation of young folks are really interested in it's an emerging, changing great space. The focus here at this conference is space and cybersecurity, the intersection. I'd like to get your thoughts on the approach that a space force is taking to cybersecurity and how it impacts our national goals here in the United States. >> Yeah. So that's a great question John, let me talk about it in two basic ways. At number one is an and I know some people in the audience, this might make them a little bit uncomfortable, but I have to talk about the threat. And then relative to that threat, I really have to talk about the importance of cyber and specifically cyber security, as it relates to that threat. The threats that we face really represented a new era of warfare and that new era of warfare involves both space and cyber. We've seen a lot of action in recent months from certain countries, notably China and Russia that have threatened what I referred to earlier as the peaceful global commons of space. For example, it threw many unclassified sources and media sources. Everybody should understand that the Russians have been testing on orbit anti-satellite capabilities. It's been very clear if you were following just the week before last, the Department of Defense released its 2020 military and security developments involving the People's Republic of China. And it was very clear that China is developing ASATs, electronic jammers, directed energy weapons, and most relevant to today's discussion, offensive cyber capabilities. There are kinetic threats that are very, very easy to see, but a cyber attack against a critical command and control site or against a particular spacecraft could be just as devastating to the system and our war fighters in the case of GPS and important to note that that GPS system also impacts many civilians who are dependent on those systems from a first response perspective and emergency services, a cyber attack against a ground control site could cause operators to lose control of a spacecraft or an attacker could feed spoofed data to assist them to mislead operators so that they sent emergency services personnel to the wrong address. Attacks on spacecraft on orbit, whether directly via a network intrusion or enabled through malware introduced during the system's production while we're building the satellite can cripple or corrupt the data. Denial-of-service type attacks on our global networks obviously would disrupt our data flow and interfere with ongoing operations and satellite control. If GPS went down, I hesitate to say it this way, cause we might elicit some screams from the audience. But if GPS went down a Starbucks, wouldn't be able to handle your mobile order, Uber drivers wouldn't be able to find you. And Domino's certainly wouldn't be able to get there in 30 minutes or less. So with a little bit of tongue in cheek there from a military operations perspective, it's dead serious. We have become accustomed in the commercial world to threats like ransomware and malware. And those things have unfortunately become commonplace in commercial terrestrial networks and computer systems. However, what we're seeing is that our adversaries with the increased competition in space these same techniques are being retooled, if you will, to use against our national security space systems day in and day out. As I said, during my opening remarks on the importance of cyber, the value of these systems is directly tied to their integrity. If commanders in the field, firefighters in California or baristas in Starbucks, can't trust the data they're receiving, then that really harms their decision making capabilities. One of the big trends we've recently seen is the move towards proliferated LEO constellations, obviously Space X's Starlink on the commercial side and on the military side, the work that DARPA and my organization SMC are doing on Blackjack and Casino, as well as some space transport layer constellation work that the space development agency is designing are all really, really important types of mesh network systems that will revolutionaries how we plan and field war fighting systems and commercial communications and internet providing systems. But they're also heavily reliant on cybersecurity. We've got to make sure that they are secured to avoid an accident or international damage. Loss of control of these constellations really could be catastrophic from both a mission perspective or from a satellites tumbling out of low earth orbit perspective. Another trend is introductions in artificial intelligence and machine learning, onboard spacecraft are at the edge. Our satellites are really not so much hardware systems with a little software anymore in the commercial sector and in the defense sector, they're basically flying boxes full of software. And we need to ensure that data that we're getting out of those flying boxes full of software are helping us base our decisions on accurate data and algorithms, governing the right actions and that those systems are impervious to the extent possible to nefarious modifications. So in summation, cybersecurity is a vital element of everything in our national security space goals. And I would argue for our national goals, writ large, including economic and information dimensions, the Space Force leadership at all levels from some of the brand new second lieutenants that general Raymond swore in to the space force this morning, ceremonially from the air force associations, airspace and cyberspace conference to the various highest levels, General Raymond, General DT Thompson, myself, and a number of other senior leaders in this enterprise. We've got to make sure that we're all working together to keep cyber security at the forefront of our space systems cause they absolutely depend on it. >> You mentioned hardware, software threats, opportunities, challenges. I want to ask you because you got me thinking of the minute they're around infrastructure. We've heard critical infrastructure, grids here on earth. You're talking about critical infrastructure, a redefinition of what critical infrastructure is, an extension of what we have. So I'd love to get your thoughts about Space Force's view of that critical infrastructure vis-a-vis the threat vectors, because the term threat vectors has been kicked around in the cyberspace. Oh you have threat vectors. They're always increasing the surface area. If the surface area is from space, it's an unlimited service area. So you got different vectors. So you've got new critical infrastructure developing real time, really fast. And you got an expanded threat vector landscape. Putting that in perspective for the folks that aren't really inside the ropes on these critical issues. How would you explain this and how would you talk about those two things? >> So I tell you, just like, I'm sure people in the security side or the cybersecurity side of the business in the banking industry feel, they feel like it's all possible threat vectors represent a dramatic and protect potentially existential threat to all of the dollars that they have in the banking system, to the financial sector. On the Department of Defense side, we've got to have sort of the same mindset. That threat vector from, to, and through space against critical space systems, ground segments, the launch enterprise, or transportation to orbit and the various different domains within space itself. Like I mentioned before, LEO, MEO and GEO based satellites with different orbits, all of the different mission areas that are accomplished from space that I mentioned earlier, some that I did mention like a weather tactical or wide band communications, various new features of space control. All of those are things that we have to worry about from a cyber security threat perspective. And it's a daunting challenge right now. >> Yeah, that's awesome. And one of the things we've been falling on the hardware side on the ground is the supply chain. We've seen, malware being, really put in a really obscure hardware. Who manufactures it? Is it being outsourced? Obviously government has restrictions, but with the private sector, you mentioned China and the US kind of working together across these peaceful areas. But you got to look at the supply chain. How does the supply chain in the security aspect impact the mission of the US space Force? >> Yeah. Yeah. So how about another, just in terms of an example, another kind of California based historical example. The very first US Satellite, Explorer 1, was built by the jet propulsion laboratory folks, not far from here in El Segundo, up in Pasadena, that satellite, when it was first built in the late 50s weighing a little bit, over 30 pounds. And I'm sure that each and every part was custom made and definitely made by US companies. Fast forward to today. The global supply chain is so tightly coupled, and frankly many industries are so specialized, almost specialized regionally around the planet. We focus every day to guarantee the integrity of every component that we put in our space systems is absolutely critical to the operations of those satellites and we're dependent upon them, but it becomes more difficult and more difficult to understand the heritage, if you will, of some of the parts that are used, the thousands of parts that are used in some of our satellites that are literally school bus sized. The space industry, especially national security space sector is relatively small compared to other commercial industries. And we're moving towards using more and more parts from non US companies. Cybersecurity and cyber awareness have to be baked in from the beginning if we're going to be using parts that maybe we don't necessarily understand 100% like an Explorer one, the lineage of that particular part. The environmental difficulties in space are well known. The radiation environment, the temperature extremes, the vacuum, those require specialized component. And the US military is not the only customer in that space. In fact, we're definitely not the dominant customer in space anymore. All those factors require us along with our other government partners and many different commercial space organizations to keep a very close eye on our supply chains, from a quality perspective, a security perspective and availability. There's open source reporting on supply training intrusions from many different breaches of commercial retailers to the infectious spread of compromised patches, if you will. And our adversaries are aware of these techniques. As I mentioned earlier, with other forms of attack, considering our supply chains and development networks really becomes fair game for our adversaries. So we have to take that threat seriously. Between the government and industry sectors here in the US. We're also working with our industry partners to enact stronger defenses and assess our own vulnerabilities. Last fall, we completed an extensive review of all of our major contracts here at Space and Missile System Center to determine the levels of cyber security requirements we've implemented across our portfolio. And it sounds really kind of businessy geeky, if you will. Hey, we looked at our contracts to make sure that we had the right clauses in our contracts to address cybersecurity as dynamically as we possibly could. And so we found ourselves having to add new language to our contracts, to require system developers, to implement some more advanced protective measures in this evolving cyber security environment. So that data handling and supply chain protections from contract inception to launch and operations were taken into account. Cyber security really is a key performance parameter for us now. Performance of the system, It's as important as cost, it's as important as schedule, because if we deliver the perfect system on time and on cost, it can perform that missile warning or that communications mission perfectly, but it's not cyber secure. If it's doesn't have cyber protections built into it, or the ability to implement mitigations against cyber threats, then we've essentially fielded a shoe box in space that doesn't do the CA the war fighter or the nation any good. Supply chain risk management is a major challenge for us. We're doing a lot to coordinate with our industry partners. We're all facing it head on to try and build secure and trusted components that keep our confidence as leaders, firefighters, and baristas as the case may be. But it is a challenge. And we're trying to rise to that challenge. >> This is so exciting this new area, because it really touches everything. Talk about geeking out on the tech, the hardware, the systems but also you put your kind of MBA hat on you go, what's the ROI of extra development and how things get built. Because the always the exciting thing for space geeks is like, if you're building cool stuff, it's exciting, but you still have to build. And cybersecurity has proven that security has to be baked in from the beginning and be thought as a system architecture. So you're still building things, which means you got to acquire things, you got to acquire parts, you got acquire build software and sustain it. How is security impacting the acquisition and the sustainment of these systems for space? >> Yeah. From initial development, through planning for the acquisition, design, development, our production fielding and sustainment, it impacts all aspects of the life cycle, John. We simply, especially from the concept of baking in cybersecurity, we can't wait until something is built and then try and figure out how to make it cyber secure. So we've moved way further towards working side by side with our system developers to strengthen cybersecurity from the very beginning of a systems development, cyber security, and the resilience associated with it really have to be treated as a key system attribute. As I mentioned earlier, equivalent with data rates or other metrics of performance. We like to talk in the space world about mission assurance and mission assurance has always sort of taken us as we technically geek out. Mission assurance has always taken us to the will this system work in space. Can it work in a vacuum? Can it work in as it transfers through the Van Allen radiation belt or through the Southern hemisphere's electromagnetic anomaly? Will it work out in space? And now from a resiliency perspective, yeah, it has to work in space. It's got to be functional in space, but it's also got to be resistant to these cybersecurity threats. It's not just, I think a General D.T Thompson quoted this term. It's not just widget assurance anymore. It's mission assurance. How does that satellite operator that ground control segment operate while under attack? So let me break your question a little bit, just for purposes of discussion into really two parts, cybersecurity, for systems that are new and cybersecurity for systems that are in sustainment are kind of old and legacy. Obviously there's cyber vulnerabilities that threatened both, and we really have to employ different strategies for defensive of each one. For new systems. We're desperately trying to implement across the Department of Defense and particularly in the space world, a kind of a dev sec ops methodology and practice to delivering software faster and with greater security for our space systems. Here at SMC, we have a program called enterprise ground services, which is a toolkit, basically a collection of tools for common command and control of different satellite systems, EGS as we call it has an integrated suite for defensive cyber capabilities. Network operators can use these tools to gain unprecedented insight to data flows and to monitor space network traffic for anomalies or other potential indicators of a bad behavior, malicious behavior, if you will, it's rudimentary at this point, but because we're using DevSecOps and that incremental development approach, as we scale it, it just becomes more and more capable. Every product increment that we feel. Here at LA Air Force Base, we have the United Space Force's West Coast Software Factory, which we've dubbed the Kobayashi Maru. They're using those agile DevOps software development practices to deliver a space awareness software to the combined space operations center. Affectionately called the CSpock that CSpock is just on the road from Cal Poly there in San Luis Obispo at Vandenberg Air Force Base. They've so securely linked the sea Spock with other space operation centers around the planet, our allies, Australia, Canada, and the UK. We're partnering with all of them to enable secure and enhanced combined space operations. So lots of new stuff going on as we bake in new development capabilities for our space systems. But as I mentioned earlier, we've got large constellations of satellites on orbit right now. Some of them are well in excess of a decade or more or old on orbit. And so the design aspects of those satellites are several decades old. But we still have to worry about them cause they're critical to our space capabilities. We've been working with an air force material command organization called CROWS, which stands for the Cyber Resiliency Office for Weapon Systems to assess all of those legacy platforms from a cyber security perspective and develop defensive strategies and potential hardware and software upgrades to those systems to better enable them to live through this increasingly cybersecurity concerned era that we currently live in. Our industry partners have been critical to both of those different avenues. Both new systems and legacy systems. We're working closely with them to defend and upgrade national assets and develop the capabilities to do similar with new national assets coming online. The vulnerabilities of our space systems really kind of threatened the way we've done business in the past, both militarily and in the case of GPS economically. The impacts of that cybersecurity risk are clear in our acquisition and sustainment processes, but I've got to tell you, as the threat vectors change, as the vulnerabilities change, we've got to be nimble enough, agile enough, to be able to bounce back and forth. We can't just say, many people in the audience are probably familiar with the RMF or the Risk Management Framework approach to reviewing the cyber security of a system. We can't have program managers and engineers just accomplish an RMF on a system. And then, hey, high five, we're all good. It's a journey, not a destination, that's cybersecurity. And it's a constant battle rhythm through our weapon systems lifecycle, not just a single event. >> I want to get to this commercial business needs and your needs on the next question. But before I go there, you mentioned agile. And I see that clearly because when you have accelerated innovation cycles, you've got to be faster. And we saw this in the computer industry, mainframes, mini computers, and then we started getting beyond maybe when the internet hit and PCs came out, you saw the big enterprises, the banks and government start to work with startups. And it used to be a joke in the entrepreneurial circles is that, there's no way if you are a startup you're ever going to get a contract with a big business enterprise. Now that used to be for public sector and certainly for you guys. So as you see startups out there and there's acquisition involved, I'm sure would love to have a contract with Space Force. There's an ROI calculation where if it's in space and you have a sustainment view and it's software, you might have a new kind of business model that could be attractive to startups. Could you share your thoughts on the folks who want to be a supplier to you, whether they're a startup or an existing business that wants to be agile, but they might not be that big company. >> John, that's a fantastic question. We're desperately trying to reach out to those new space advocates, to those startups, to those what we sometimes refer to, within the Department of Defense, those non traditional defense contractors. A couple of things just for thinking purposes on some of the things that we're trying to highlight. Three years ago, we created here at Space and Missile System Center, the Space Enterprise Consortium to provide a platform, a contractual vehicle, really to enable us to rapidly prototype, development of space systems and to collaborate between the US Space Force, traditional defense contractors, non traditional vendors like startups, and even some academic institutions. SPEC, as we call it, Space Enterprise Consortium uses a specialized contracting tool to get contracts awarded quickly. Many in the audience may be familiar with other transaction agreements. And that's what SPEC is based on. And so far in just three years, SPEC has awarded 75 different prototyping contracts worth over $800 million with a 36% reduction in time to award. And because it's a consortium based competition for these kinds of prototyping efforts, the barrier to entry for small and nontraditional, for startups, even for academic institutions to be able to compete for these kinds of prototyping has really lowered. These types of partnerships that we've been working through on spec have really helped us work with smaller companies who might not have the background or expertise in dealing with the government or in working with cyber security for their systems, both our developmental systems and the systems that they're designing and trying to build. We want to provide ways for companies large and small to partner together in support kind of mutually beneficial relationships between all. Recently at the Annual Air Force Association conference that I mentioned earlier, I moderated a panel with several space industry leaders, all from big traditional defense contractors, by the way. And they all stressed the importance of building bridges and partnerships between major contractors in the defense industry and new entrance. And that helps us capture the benefits of speed and agility that come with small companies and startups, as well as the expertise and specialized skill sets of some of those larger contractors that we rely on day in and day out. Advanced cyber security protections and utilization of secure facilities are just a couple of things that I think we could be prioritizing more so in those collaborations. As I mentioned earlier, the SPEC has been very successful in awarding a number of different prototyping contracts and large dollar values. And it's just going to get better. There's over 400 members of the space enterprise consortium, 80% of them are non traditional kinds of vendors. And we just love working with them. Another thing that many people in the audience may be familiar with in terms of our outreach to innovators, if you will, and innovators that include cyber security experts is our space pitch day events. So we held our first event last November in San Francisco, where we awarded over a two day period about $46 million to 30 different companies that had potentially game changing ideas. These were phase two small business innovative research efforts that we awarded with cash on the spot. We're planning on holding our second space pitch day in the spring of 2021. We're planning on doing it right here in Los Angeles, COVID-19 environment permitting. And we think that these are fantastic venues for identifying and working with high-speed startups, and small businesses who are interested in really, truly partnering with the US Air Force. It's, as I said before, it's a really exciting time to be a part of this business. And working with the innovation economy is something that the Department of Defense really needs to do in that the innovation that we used to think was ours. That 80% of the industrial base innovation that came from the Department of Defense, the script has been flipped there. And so now more than 70%, particularly in space innovation comes from the commercial sector, not from the defense business itself. And so that's a tsunami of investment and a tsunami of a capability. And I need to figure out how to get my surfboard out and ride it, you know what I mean? >> Yeah, It's one of those things where the script has been flipped, but it's exciting because it's impacting everything. When you're talking about systems architecture? You're talking about software, you're talking about a business model. You're talking about dev sec opsx from a technical perspective, but now you have a business model innovation. All the theaters are exploding in innovation, technical, business, personnel. This brings up the workforce challenge. You've got the cyber needs for the US Space Force, It's probably great ROI model for new kinds of software development that could be priced into contracts. That's a entrepreneurial innovation, you've got the business model theater, you've got the personnel. How does the industry adopt and change? You guys are clearly driving this. How does the industry adjust to you? >> Yeah. So I think a great way to answer that question is to just talk about the kind of people that we're trying to prioritize in the US Space Force from an acquisition perspective, and in this particular case from a cybersecurity perspective. As I mentioned earlier, it's the most exciting time to be in space programs, really since the days of Apollo. Just to put it in terms that maybe have an impact with the audience. From 1957 until today, approximately 9,000 satellites have been launched from the various space varying countries around the planet. Less than 2000 of those 9,000 are still up on orbit and operational. And yet in the new space regime players like Space X have plans to launch, 12,000 satellites for some of their constellations alone. It really is a remarkable time in terms of innovation and fielding of space capabilities and all of those space capabilities, whether they're commercial, civil, or defense are going to require appropriate cybersecurity protections. It's just a really exciting time to be working in stuff like this. And so folks like the folks in this audience who have a passion about space and a passion about cybersecurity are just the kind of people that we want to work with. Cause we need to make sure our systems are secure and resilient. We need folks that have technical and computing expertise, engineering skills to be able to design cyber secure systems that can detect and mitigate attacks. But we also, as you alluded to, we need people that have that business and business acumen, human networking background, so that we can launch the startups and work with the non traditional businesses. Help to bring them on board help, to secure both their data and our data and make sure our processes and systems are free as much as possible from attack. For preparation, for audience members who are young and maybe thinking about getting into this trade space, you got to be smart on digital networking. You got to understand basic internet protocols, concepts, programming languages, database design. Learn what you can for penetration or vulnerability testing and a risk assessment. I will tell you this, and I don't think he will, I know he will not mind me telling you this, but you got to be a lifelong learner and so two years ago, I'm at home evening and I get a phone call on my cell phone and it's my boss, the commander of Air Force Space command, General, J. Raymond, who is now currently the Chief of Space Operations. And he is on temporary duty, flying overseas. He lands where he's going and first thing he does when he lands is he calls me and he goes JT, while I was traveling, I noticed that there were eBooks available on the commercial airliner I was traveling on and there was an ebook on something called scrumming and agile DevSecOps. And I read it, have you read it? And I said, no, sir. But if you tell me what the title of the book is, I will read it. And so I got to go to my staff meeting, the very next week, the next time we had a staff meeting and tell everybody in the staff meeting, hey, if the four star and the three star can read the book about scrumming, then I'm pretty sure all of you around this table and all our lieutenants and our captains our GS13s, All of our government employees can get smart on the scrumming development process. And interestingly as another side, I had a telephone call with him last year during the holidays, where he was trying to take some leave. And I said, sir, what are you up to today? Are you making eggnog for the event tonight or whatever. And the Chief of Space Operations told me no, I'm trying to teach myself Python. I'm at lesson two, and it's not going so well, but I'm going to figure this out. And so that kind of thing, if the chief of staff or the Chief of Space Operations can prioritize scrumming and Python language and innovation in his daily schedule, then we're definitely looking for other people who can do that. And we'll just say, lower levels of rank throughout our entire space force enterprise. Look, we don't need people that can code a satellite from scratch, but we need to know, we need to have people that have a basic grasp of the programming basics and cybersecurity requirements. And that can turn those things into meaningful actions, obviously in the space domain, things like basic physics and orbital mechanics are also important spaces, not an intuitive domain. So under understanding how things survive on orbit is really critical to making the right design and operational decisions. And I know there's probably a lot, because of this conference. I know there's probably a whole lot of high speed cybersecurity experts out in the audience. And I need those people in the US Space Force. The country is counting on it, but I wouldn't discount having people that are just cyber aware or cyber savvy. I have contracting officers and logisticians and program managers, and they don't have to be high end cybersecurity experts, but they have to be aware enough about it to be able to implement cyber security protections into our space systems. So the skill set is really, really broad. Our adversaries are pouring billions of dollars into designing and fielding offensive and destructive space, cybersecurity weapons. They repeatedly shown really a blatant disregard of safety and international norms for good behavior on orbit. And the cyber security aspects of our space systems is really a key battleground going forward so that we can maintain that. As I mentioned before, peaceful global comments of space, we really need all hands on deck. If you're interested in helping in uniform, if you're interested in helping, not in uniform, but as a government employee, a commercial or civil employee to help us make cyber security more important or more able to be developed for our space systems. And we'd really love to work with you or have you on the team to build that safe and secure future for our space systems. >> Lieutenant General John Thompson, great insight. Thank you for sharing all that awesome stories too, and motivation for the young next generation. The United States Space Force approach to cybersecurity. Really amazing talk, thank you for your time. Final parting question is, as you look out and you have your magic wand, what's your view for the next few years in terms of things that we could accomplish? It's a super exciting time. What do you hope for? >> So first of all, John, thanks to you and thanks to Cal Poly for the invitation and thanks to everybody for their interest in cybersecurity, especially as it relates to space systems, that's here at the conference. There's a quote, and I'll read it here from Bernard Schriever, who was the founder, if you will, a legend in a DoD space, the founder of the Western development division, which was a predecessor organization to Space and Missile System Center, General Schriever, I think captures the essence of how we see the next couple of years. "The world has an ample supply of people "who can always come up with a dozen good reasons "why new ideas will not work and should not be tried, "but the people who produce progress are breed apart. "They have the imagination, "the courage and the persistence to find solutions." And so I think if you're hoping that the next few years of space innovation and cybersecurity innovation are going to be upon a pony ride at the County fair, then perhaps you should look for another line of work, because I think the next few years in space and cybersecurity innovation are going to be more like a rodeo and a very dynamic rodeo as it goes. It is an awesome privilege to be part of this ecosystem. It's really an honor for me to be able to play some small role in the space ecosystem and trying to improve it while I'm trying to improve the chances of the United States of America in a space war fighting environment. And so I thank all of you for participating today and for this little bit of time that you've allowed me to share with you. Thank you. >> Sir, thank you for your leadership and thank you for the time for this awesome event, Space and Cyber Cybersecurity Symposium 2020, I'm John Furrier on behalf of Cal Poly, thanks for watching. (mellow music)
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Narrator: From around the globe. And of course he's the and Department of the Air Force leadership but for all the good there and field as the military term. and cybersecurity, the intersection. in the case of GPS and important to note of the minute they're and the various different of the US space Force? or the ability to implement mitigations and the sustainment of and in the case of GPS economically. on the folks who want the barrier to entry How does the industry adjust to you? and they don't have to be high and motivation for the hoping that the next few years for the time for this awesome event,
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Doc D'Errico & Ken Steinhardt, Infinidat | CUBE Conversation, September 2020
>> Narrator: From theCube studios in Palo Alto in Boston, connecting with thought leaders all around the world. This is theCube conversation. >> Hi everybody. Welcome to theCUBE, this is Dave Vellante, and we're here to talk about a very important topic around de-risking infrastructure with business continuity. This is critical, especially in the era of COVID. And with me, to really explore this issue is Dr. Rico, who's the vice president office of the CTO at INFINIDAT Doc. Good to see you. >> Good to see you again, Dave. >> And Ken Steinhardt, is also here as a field CTO at INFINIDAT and I got to tell the audience, Doc, you're also the chairman of the Mass Motorcycles Association. You're a very cool guy. You're a pilot, you're a firearms instructor, all about safety, and Ken and Doc you're both musicians, right? Doc, I think he played the drums, and Ken, I know when we first met, you're a music guy, so wow. Surrounded by talent so, thank you so much for coming on. >> Glad to be here. Great to see you. >> For the other thing too is that you guys are long time storage industry experts. I've known you both for many, many years. INFINIDAT deep engineering expertise of course, everybody knows about Moshay, he created the most successful product in the history of the storage industry. And we're going to talk about the importance of data, especially in this era of COVID, and how mission criticality has really become more and more important. So, I want to start Doc with you and this notion of business continuity. How are you thinking about, and INFINIDAT thinking about business continuity in this isolation era? >> Well, that's a really great question Dave, because it has changed quite a bit. And as you said, we've known each other a long time, all the way back to when I still had hair, that was how long ago it was. But, business continuity is something that every business constantly looks at throughout their evolution. And it's one of these things where certain applications are typically more mission critical than others. And lately, what we've seen is this genre of a lights out data center that has become absolutely critical operating a business today. People can't just be on site anymore. People need to be working remotely, and that includes data center personnel and in many respects. So, this whole concept of business continuity now encompasses not only the operation equipment that's on premises, or sometimes even off premises, but it also encompasses applications that people need access to that they may not have thought of mission critical before, because working from home was a convenience or working remotely was a convenience, not a requirement for that business. >> You, Ken, I know you talked to a lot of CIOs. I was sitting at a CIO round table with my friends down at ETR recently, and one of the CIO said, when COVID hit, we realized that our business quote unquote business continuity plans were just way too narrowly focused on DR. What do you see from the IT community? >> It's funny because I literally was on a CIO round table with the West Coast this morning. And there were a couple of interesting comments that really stuck out to me from some of the people there. One was commenting of just reaffirming, what Doc said, how much people are working from home now. They said, traditionally they'd had traditional offices and they've just recently hired in this company about 250 people. He said, all of them are going to be remote workers and their normal from here on out, for the next 150 they're looking to hire is just that business as usual will be remote work. And one of the other CIOs chimed in with a quote that really stuck out to me. He said, "Remote work requires always on infrastructure in this day and age." And it's just a whole new way of having to make sure that businesses are operational and their workers can do what they're supposed to do. >> Well, so let's stay on that. I mean, ransomware's on everybody's mind. I mean, all you have to do is look at the stock market, you see, what's happened with Zoom, it's exploded. All the end point securities, identity access management security companies are going crazy, because (chuckles) people are now so vulnerable. So, they're more exposed to ransomware, Ken, what do we really need to know about ransomware? First, the smart company, smart organization is the one that is prepared and assumes the worst. Which means don't think it can't happen to you, especially when you look at a couple of the more public examples in the last couple of years in particular. So, it means you must take steps to protect yourself, particularly for the sake of your company, your business, your employees, your shareholders, your customers, everyone else. And that means deploying technology that assumes that if the worst case scenario could happen to you, how do you make sure that you have taken the steps that you can avoid the worst possible scenarios that could happen? >> Well, you know, Doc, lot of times when you have this discussion on ransomware, people say, well, should I pay the ransom? And sometimes people say, well, yeah, maybe it should go. You hope you never get there, right? (chuckles) >> Right, you absolutely hope you never get there. There is such horrible examples of paying ransom that just don't work. Just look at the Somalia pirates as an example, right? It doesn't stop them at all, but, take a look at what the potential impact is, not the potential impact to your business and your employees, but the potential impact to society. A couple of years ago with Sony, was very notorious case. More recently, a couple of months ago, Garmin. As you mentioned, I'm a pilot, but I was very worried as what reservoir, a lot of people in the aircraft and in aviation industry. What's going to happen not only with our private information, the account information, but what's going to happen with avionics updates? If Garmin didn't have a fallback plan, a way to recover, then what was going to happen? And I'm sure they were going through the process and the thoughts of, should we pay this year? How else do we get out of this? But, fortunately they had a very good plan in place and it only took them a couple of days to restore back to normal operations. Arguably as far as avionics goes, they were lucky in the sense that this happened to them right in the middle of an update cycle, which is 28 day cycle. But the fact that it only took them a couple of days, congratulations to them. I'm sure that with even better plans and a little bit of extra effort, it could have been a matter of hours instead of days. >> Well, let's come back to business continuity. Ken, do you feel as though businesses are not prepared based on the conversation we were having earlier? >> Some are, some aren't. It will be getting into that, I think in a little bit more detail as well, but historically, organizations I think have focused far too much just on traditional disaster recovery, usually with things like some of the technologies that have been around a long while like backup, and onto often having focused towards the technologies that really do keep the business running without human intervention if something were to ever go wrong. >> So, Doc, anything you'd add to that? I mean, what's the state of business continuity from your perspective? Are people having to really starting to accelerate a journey because of this COVID? >> I absolutely think they're accelerating a journey. They're also looking now at, this concept of multiple active sites. The concept of active sites is not something new, it's something that dates back a couple of decades and a lot of the financial industry. When they were struck, they were looking at some very significant changes in their operational paradigm because they realized that the system is going down and is only a small percentage of the problem that people impact is far worse. The operational procedures, the human intervention. So, what they would do is typically build out multiple sites and rotate the applications between them. What they really haven't done yet, at least not on a broad scale and certainly not in the U.S and some cases in Europe, they started this journey, having applications running simultaneously in multiple sites accessing the same data sets. It's not a brand new concept, but it's something that has improved significantly. The technologies have improved significantly over the course of the past decade. And with the introduction of our active backend solution, a couple of years ago, even brought it to an entirely new level. >> The people aspect that Doc mentioned is so critical. And that's certainly been one of the key lessons learned when real disasters have occurred is that the systems have to be, if you really want to keep your business operating making an assumption that people are going to have depending upon the nature of the disaster. Very different priorities and one of them is not, Gee, do I keep these ITs systems running or not? They're going to be worried about their co-workers, their families, other things, et cetera. So, the ultimate has to be systems that are capable of continuing the operation of the business in the face of a site failure, a metropolitan area failure or whatever it takes without the requirement necessarily for human intervention. >> So, I want to get into active-active. But before we do, I wonder if we could do a little sort of data protection one on one, a back up, a replication, you got snapshots, Doc, what do we need to know about each in the context of this discussion? >> I think the important thing to look at when you think about the different types of technologies and say you apply the solutions is that some of them apply to specific equipment failures, and some of them apply to data failure. And I separate equipment from data in the sense that data can be corrupted in some shape or form. It can be through malicious attack, like ransomware as an example, only one example, other types of malware can play a factor as well, or it can be incidental. Somebody pressing the wrong button, it can be an operational procedure, perhaps another system failure that causes a change in the data or corruption in the data that makes it essentially unusable. So, whenever we're looking at this, we have to start with what is the recovery point objective. The RPO that's where most people start with. And in the RPO, in essence, if you think of time zero, right now, it's where the failure occurs. Walk backwards. How far back can I go and still sustain my business? Now, there may be other procedural things you can do to catch up as close to that RPO and zero as you can, but each of these technologies that we're talking about give you a different RPOs, like rewinding a tape back to a point in time. So, that's the first place to start. >> Okay. So, let's bring up that slide actually. I actually liked this as the fireball slide I call it, but this is how people measure sort of the business impact, if you will, RPO and RTO. And what I like about this is in this digital world, it's kind of a cliche, but everything's getting more intense. People want, they don't want to lose data when you ask a customer, how much data are you willing to lose? They say none. >> None. >> And you say, well, how much are you willing to pay? So, Ken, I wonder if you could sort of describe that tension and that dynamic that's really underscored in this slide. >> Yeah. Oh, yeah, you hit it on the head David. It's the traditional trade off between RPO, RTO and cost. As Doc described with RPO, the objective would be to get as close to zero data loss as you could possibly get, with RTO which measures the time associated with how long will it take you to get back to your acceptable level of RPO. That is a time factor where for every minute or second, that goes by that you're not in business, that's the extension of the RTO. And historically, the closer you get as you approach zero RPO and zero RTO, usually the greater the cost goes up. And it's always been the eternal trade off, is a great analogy. It's sort of like if you want to buy a car. RPO equates for the quality of the solution, RTO is time or speed and cost is cost. If you buy a car, if it's good and it's fast, it won't be cheap. If it's good, and it's cheap, it won't be fast. And if it's fast, and it's cheap, it won't be good. So, usually that's the kind of tradeoff we will have to deal with there. And, the factors that will impact that, as Doc alluded to can be many. There's many aspects that you have to consider in terms of what is the service level that the business requires, and do we have solutions in place that can actually give us what is the real service level of the business requires if something were to go bad. >> Because, customers have gone through, unnatural acts, and Doc before you were kind of describing what some people would refer to as, as a three site, data centers and all kinds of things that people will do, but that brings us to active-active, Doc, what is active-active? >> Yeah, let me interject a point there, and then I'll get to your question about active-active. First is the question I can raise about service level, that's absolutely critical. And business may have different service levels for different applications. >> Dave: Right. >> And you never really know what that is. For example, I was working with a university a few years back, you normally think, well, universities is where they worried about, they're worried about their grading systems. Everybody's always worried about their financial systems. This particular university was worried about their golf course reservations system. (laughs) And their number one mission critical application, and I'm sure there was a little chunk tongue and cheek there as well, was the golf course reservation system because that directly impacted, there were alumni and had a direct correlation to the incoming donations for the following year. So, you never know what's going to be mission critical. Closer to home working very recently, there's a great case study from Aultman Hospital on a website. One of the things that they did, which I thought was absolutely astounding, was they took advantage of our offer to loan them free storage for a while, leveraging some of the COD that they're passing on demand that they weren't using. One of the reasons that they wanted this extra capacity was so that they can make telepresence available to their patients to visit with their families. At a time when families can't go into the hospital visit, when people are ill, what a great comfort to their family. So, this is a great way to look at it. When you think about these different service levels now, and you think about the different types of replication technologies that are available. Look at the multisite, what is multisite really doing for you? Multisite is giving you some level of synchronous replication so that you have an RPO of zero recovery point objective. It still may not be an RTO or zero, but it will be darn close to it. But more importantly, it's giving you an additional site to really maintain that RPO of zero in case the disaster radius, the blast area, the impact zone is even further away. Now, this isn't going to prevent any type of malicious intent, it's not going to prevent the ransomware case, and things like that, but it'll certainly prevent the catastrophic failure of the data center. What does active-active do? Well, active-active now, gives you the read write capability. And now our multisite implementation by the way, leverages our active-active. So, gives you the ability now to have the simultaneously running instance of an application in multiple data centers, reading and writing from the same dataset. And what that gives you, is not only an RPO of zero, but an RTO of zero, because now you can have an application in another data center stand in and take over for it. Naturally, the application needs to be able to do that. There are a lot of applications that are capable of it. The Oracle parallel server or rack technology, gives you that capability. There are other types of clustering technologies that will fail almost instantaneously, that will give you that capability. So, that's where really active-active comes into play. >> Yeah, makes sense for me. When I started the industry, the VAX clusters were sort of the now thing, right? >> Yup. >> (indistinct) (Dave chuckles) >> All right. So, what are you seeing in the marketplace? Are you seeing... What's the adoption look like? Are there any differences that you see by region? What can you tell us there? >> Yeah, it's interesting. Some of the first organizations that obviously jumped on to active-active type solutions, were those where there were in particularly, in things like financial services, some compliance requirements or financial incentives or motivation to make sure that the business was always operational. And it's interesting because there was a study that was done all the way back in 2003, by Roper, that asked business executives and IT executives the same questions relative to their perceptions of their companies or organizations ability to meet RPO or RTO service level agreements. >> Right. And we have some data on this that I want to bring up. So, this is the RPO data but please carry on. >> Ken: Exactly, and so they asked questions that really were about RPO or RTO. Hey, if a disaster hit, would you lose data and how much? And what the data showed was that the business executives and IT executives in Europe, were actually pretty much on the same page. They both said, yeah, we probably would lose some data or a reasonable amounts associated with it. But what was a little frightening, was there appeared to be a chasm of disconnect between the business executives, from the IT executives in the U.S. And what it showed was that the IT executives were on the same page as the European IT executives and the business executives from Europe, saying that, yeah, we'd probably lose some data. But it showed that very few of the business executives thought that they would. And then similarly, when they were asked the question about RTO, how long would it take? In terms of days, hours, et cetera, for your full operation to be back in operational and granted they were talking in 2003 terms back then, which was a little longer than where the technology can now address it now. There was, again, this consistency between the IT executives in both continents and countries, as well as the European business executives, but again, a disconnect where the business executives in the U.S thought, oh, no, we'll be fine. We'll have everything back in a couple of days or less than, it won't be an issue. In my opinion, in looking at that data, when it first came out, my impression was, well, now I understand why a lot of business continuity projects don't get approved because the IT people know that they need it, but the business executives have, if I could be so bold, an unrealistically optimistic view of their ability to achieve RPO and RTO, I'll give you a great example. There was a major high tech company around that timeframe that actually had a major outage in their email system. And email was not perceived to be at the time, ultra mission critical application for them. I know it seems strange in this day and age, but back then it was considered sort of an afterthought and they had a four hour SLA in case something went down where, hey, if we're down for four hours, we get it back and four hours, we're fine. And so, IT thought, they were doing a great job, 'cause they got it back in less than four. It was about three point something. And it turned out that the real impact of the business was so overwhelming, they had to completely overhaul the IT infrastructure that they've put in place to deliver that. So, it's an interesting issue, and it's the kind of thing where, as a result, I believe that as we sit here today in 2020, the disconnect in the U.S still exists. If you look across Europe, you tend to find a lot of deployments of active-active. The first country that probably did a ton of it was Germany, and then, lot of the other European countries did as well. For a multitude of reasons, you tend to see a lot of active-active deployments in Europe, but you don't see anywhere near as many as if I could be so bold, we probably should be seeing in the U.S, and I believe a major contributing factor to that is that there is still this disconnect, between business executives having a false sense of security that is unfounded by the infrastructures that they have in place. And if they were to ask their IT people, and maybe that's a good idea for them to talk more, they'd probably find that they're more exposed than they ever realized. >> Right. And of course in Europe, you've got, much tighter proximity, and you're up against borders of a 200 mile or a 200 kilometer roll, governments have tried to impose here, really can't be imposed in a lot of cases. Okay. Let's get into what you guys are doing here in the space. So, Doc, how do you approach ensuring access to mission critical data? What's INFINIDAT's angle? >> Yeah, I think it's several different layers that need to be applied here. The first INFINIDAT angle starts with the fact that our storage is a hundred percent data availability guarantee. It's simple enough. It's triple redundant architecture, seven nines reliability design, which equates to 3.16 seconds per year of downtime, which is less than a scuzzy time (laughs) I bet you know. Let's start with just, right, forget the nonsense, the system's are a hundred percent available guaranteed. We put some teeth behind that, and that's a great way to start. It's not necessarily going to fundamentally protect your data from site outages and network outages and server outages and things like that, so, let's be fed up and can go to in active-active infrastructure. And now you can take the system and put it either elsewhere behind a firewall on the same data center floor, or in a metropolitan area. Wherever you need it to be, separate power zones, separate networks zones, make it even more available. And then if you really want to go that next level of protection because you're worried about regional outages and things of that nature, multisite replication. But now it's up the ante even further. Let's look at the malicious intent, let's look at the data corruption. Let's look at all of the other possibilities of things that can happen to your data. So, implement snapshotting technology, in this snapshot technology, and InfiniBox is essentially free. There's no cost for the software, there is no performance impact because it's part of metadata updates that are happening all the time anyway. So, there's zero additional overhead of that. There's no additional, there's no copying of data going on with a snapshot, so there's no additional cost penalty associated with it. And you can snapshot this frequently for a Snapshot any of your data frequently to protect against data corruption. And if you're worried about some sort of malicious aspect, that's going to engage and perhaps gain access to the snapshots, we have immutable technology, and that is also free. It's there, it doesn't cost you anything other than the time it takes for the administrator to determine what the policy is. And now that can not be modified. It can't be deleted, it can't be modified, it can't be updated, can't be written to your inside whatever the polyp the defined policy is. So, now you're protected, you're a hundred percent availability, increase data hundred percent availability with active-active, and then increase your RPO capability with dissonance and protect yourself against data corruption with immutable snapshots. Or some combination of standard snapshots and immutable snapshots. >> Yeah, so, I was going to ask Ken, if this is a cost effective approach, but, I mean, it's free, it comes in the stack. >> That is the key word, and you both just said it. Standard and included functionality all based on that great snapshot technology, which was the foundation for it that Doc described. Active-active, standard and included, the ability to go to a third site for disaster recovery at the industry's lowest asynchronous RPO with a remote site. Standard and included, immutable snaps, standard and included. So, compared to traditional views of what most people had back to our illustrious triangle earlier of RPO versus RTO versus cost, you're still going to have the additional cost of media and remote site for protecting your data, obviously, but in terms of software license costs, we're making it simpler, we're making it easier, we're making it standard and included, and we're just making it so much more readily available for organizations to be able to achieve superior RTO and RPO at a cost point that maybe certainly is a little bit higher than just having that single system that Doc alluded to, it's still a hundred percent available, but it's way below what the expectations of this industry have been over the last 20 years. >> Yeah, which is double, triple, I mean easily. Well, can I understand you for a second. You've worked for a lot of different storage companies, Doc you as well, but how different is this? How unique is this? >> There are surprisingly few vendors that can offer true zero RPO at two zero RTO. There's really only a handful. We're one of them. And by handful, I mean about three in the industry, including ourselves, and where I think we differentiate is fundamentally to a lot of those points we just mentioned. The software standard and included so we're not going to charge you extra for it. It's going to be relatively simple to deploy and integrate a stock alluded to earlier with server cluster software and the key components that people would use there in terms of databases and in terms of operating systems. And it's fundamentally going to be able to offer not just that zero RPO, zero RTO active-active environment, but if you do, and when you do need to go to a third site at distance for the true disaster recovery, if you ever lost a metropolitan area, we're going to be able to do it at an RPO that is lower than anything else on the market. >> Doc, are there complexities associated with doing this at petabyte scale? I mean, you guys make a big deal out of that, and you're clearly excited about it, but, is it extra hard to do at that kind of volume at scale? >> I'm going to give you two answers, and say, yes, it's incredibly difficult to do, but then I'm going to say it's incredibly easy for the customer to do because we've made it easy. There a lot of ramifications to doing things at petabyte scale. There's the size of the caching cables that you don't have to worry about. There's the numbers of things that need to be checked, and counter checked and constantly crosscheck for validity. There's also the scale of things that happen like silent data corruption that need to be factored in. All of those things are being done by InfiniBox, on a constant basis with no impact to the customer, no impact to the administrator, no impact to the running application. And I think that's a frankly, another differentiator as well. Ken and I have some common history as well. (chuckles) Used to constantly talk about internally, what happens as things get larger, systems slow down. That simply doesn't happen with InfiniBox. And that's why service providers use us as well. Cloud service providers managed service providers are some of our biggest customers. Because they know they can have these large scale systems running with all these different workloads, all these different functions, be they snapshots, clones, whatever they are, with no impact and very easy and rapid to deploy. >> Yeah, I set up top, you got to be storage hardos to make this stuff work. (laughs) It's very complicated and we've seen it for years and years. Last question. Again, huge changes in the last 150 days where people are just really tuned in to things like digital transformation, I talked about security, business resiliency, business continuity. Where... I'll start with you Ken, how should users be thinking about this? What steps should they be taking like now? >> What a great question. And back to sort of where we started, because of the nature of how things have changed, more applications are mission critical than they've ever been before. And providing, and always on infrastructure to make sure that you can give your users and your customers and your business, the opportunity to stay alive in the face of just about anything that could happen has never been more important in the history of this industry. >> Doc, I'll give you the final word, you can pile on that. >> I think Ken summed it up really well, but I'm going to take a different twist on it. It's all about de-risking, and a lot of the CIOs and CTOs of companies that I've been talking to over the course of the past couple of months, have basically said, hey, my digital transformation initiatives are on hold right now because I've got to keep the lights on, I've got to keep my business running. In some cases, maybe I've had to sadly pare down my staff, but I've got, remote workers have got to worry about. So, find a partner that's going to de-risk your infrastructure for you. Take a look at some of the things that we've announced in the past few months as well. We'll take a lot of that risk way, not only from the availability perspective, but we're going to take the risk away from a cost perspective. If you want to talk about INFINIDAT, don't worry about things like, how am I going to migrate over to it? We're going to do that for you. We're going to work with you, we're going to come up with a plan, we're going to make as much of it non-disruptive as we can, and we're going to assume the cost of doing it. We're going to take away all the risk of availability. We just talked about all of that. We're going to give you guarantees, that are a hundred percent availability. We'll help you architect the right solution for you and we'll protect you moving forward. You might need some flex area of capacity as you work through some of these new applications and new initiatives, so, you've got to be willing to take the risk away with our elastic pricing models. Use the storage when you need it, return it when you don't, and you don't have to pay for it anymore. We'll make it that simple for you. We'll give you that cloud operating paradigm on premises, and by the way, no egress costs. (Dave laughs) >> Well, this is a hard problem for people because they've had to do the work from home pivot, IT people, specifically, I mean, they've had to spend to shore up that infrastructure and of course, organizations just saying, well, we're going to pull from other places, but, look, if you're not digital today, you're not being able to transact business. And so, you can't relax your business continuity plans, in fact, you have to evolve them. Guys, thanks very much for sharing your perspectives and insights on this whole notion of de-risking infrastructure with business continuity. Thanks for coming on. >> Thank you, Dave. >> Dave, is always a pleasure. Thank you. >> Cheers, and thank you everybody for watching, this is Dave Vallante for theCube, and we'll see you next time. (upbeat music)
SUMMARY :
leaders all around the world. of the CTO at INFINIDAT Doc. of the Mass Motorcycles Association. Glad to be here. in the history of the storage industry. that people need access to and one of the CIO said, for the next 150 they're looking to hire at a couple of the more public examples lot of times when you have not the potential impact to your business based on the conversation that really do keep the business running and a lot of the financial industry. is that the systems have to be, in the context of this discussion? So, that's the first place to start. sort of the business impact, and that dynamic that's really And historically, the closer you get and then I'll get to your One of the reasons that they of the now thing, right? that you see by region? that the business was always operational. And we have some data and it's the kind of are doing here in the space. that can happen to your data. but, I mean, it's free, it comes in the stack. the ability to go to a third Well, can I understand you for a second. and the key components for the customer to do Again, huge changes in the last 150 days the opportunity to stay alive Doc, I'll give you the final word, and a lot of the CIOs And so, you can't relax your Dave, is always a pleasure. and we'll see you next time.
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Doc D'Errico & Ken Steinhardt, Infinidat | CUBE Conversation September, 2020 - V2 FOR REVIEW
>> Narrator: From theCube studios in Palo Alto in Boston, connecting with thought leaders all around the world. This is theCube conversation. >> Hi everybody. Welcome to theCUBE, this is Dave Vellante, and we're here to talk about a very important topic around de-risking infrastructure with business continuity. This is critical, especially in the era of COVID. And with me, to really explore this issue is Dr. Rico, who's the vice president office of the CTO at INFINIDAT Doc. Good to see you. >> Good to see you again, Dave. >> And Ken Steinhardt, is also here as a field CTO at INFINIDAT and I got to tell the audience, Doc, you're also the chairman of the Mass Motorcycles Association. You're a very cool guy. You're a pilot, you're a firearms instructor, all about safety, and Ken and Doc you're both musicians, right? Doc, I think he played the drums, and Ken, I know when we first met, you're a music guy, so wow. Surrounded by talent so, thank you so much for coming on. >> Glad to be here. Great to see you. >> For the other thing too is that you guys are long time storage industry experts. I've known you both for many, many years. INFINIDAT deep engineering expertise of course, everybody knows about Moshay, he created the most successful product in the history of the storage industry. And we're going to talk about the importance of data, especially in this era of COVID, and how mission criticality has really become more and more important. So, I want to start Doc with you and this notion of business continuity. How are you thinking about, and INFINIDAT thinking about business continuity in this isolation era? >> Well, that's a really great question Dave, because it has changed quite a bit. And as you said, we've known each other a long time, all the way back to when I still had hair, that was (indistinct). But, business continuity is something that every business constantly looks at throughout their evolution. And it's one of these things where certain applications are typically more mission critical than others. And lately, what we've seen is this genre of a lights out data center that has become absolutely critical operating a business today. People can't just be on site anymore. People need to be working remotely, and that includes data center personnel and in many respects. So, this whole concept of business continuity now encompasses not only the operation equipment that's on premises, or sometimes even off premises, but it also encompasses applications that people need access to that they may not have thought of mission critical before, because working from home was a convenience or working remotely was a convenience, not a requirement for that business. >> You, Ken, I know you talked to a lot of CIOs. I was sitting at a CIO round table with my friends down at ETR recently, and one of the CIO said, when COVID hit, we realized that our business quote unquote business continuity plans were just way too narrowly focused on DR. What do you see from the IT community? >> It's funny because I literally was on a CIO round table with the West Coast this morning. And there were a couple of interesting comments that really stuck out to me from some of the people there. One was commenting of just reaffirming, what Doc said, how much people are working from home now. They said, traditionally they'd had traditional offices and they've just recently hired in this company about 250 people. He said, all of them are going to be remote workers and their normal from here on out, for the next 150 they're looking to hire is just that business as usual will be remote work. And one of the other CIOs chimed in with a quote that really stuck out to me. He said, "Remote work requires always on infrastructure in this day and age." And it's just a whole new way of having to make sure that businesses are operational and their workers can do what they're supposed to do. >> Well, so let's stay on that. I mean, ransomware's on everybody's mind. I mean, all you have to do is look at the stock market, you see, what's happened with Zoom, it's exploded. All the end point securities, identity access management security companies are going crazy, because (chuckles) people are now so vulnerable. So, they're more exposed to ransomware, Ken, what do we really need to know about ransomware? First, the smart company, smart organization is the one that is prepared and assumes the worst. Which means don't think it can't happen to you, especially when you look at a couple of the more public examples in the last couple of years in particular. So, it means you must take steps to protect yourself, particularly for the sake of your company, your business, your employees, your shareholders, your customers, everyone else. And that means deploying technology that assumes that if the worst case scenario could happen to you, how do you make sure that you have taken the steps that you can avoid the worst possible scenarios that could happen? >> Well, you know, Doc, lot of times when you have this discussion on ransomware, people say, well, should I pay the ransom? And sometimes people say, well, yeah, maybe it should go. You hope you never get there, right? (chuckles) >> Right, you absolutely hope you never get there. There is such horrible examples of paying ransom that just don't work. Just look at the Somalia pirates as an example, right? It doesn't stop them at all, but, take a look at what the potential impact is, not the potential impact to your business and your employees, but the potential impact to society. A couple of years ago with Sony, was very notorious case. More recently, a couple of months ago, Garmin. As you mentioned, I'm a pilot, but I was very worried as what reservoir, a lot of people in the aircraft and in aviation industry. What's going to happen not only with our private information, the account information, but what's going to happen with avionics updates? If Garmin didn't have a fallback plan, a way to recover, then what was going to happen? And I'm sure they were going through the process and the thoughts of, should we pay this year? How else do we get out of this? But, fortunately they had a very good plan in place and it only took them a couple of days to restore back to normal operations. Arguably as far as avionics goes, they were lucky in the sense that this happened to them right in the middle of an update cycle, which is 28 day cycle. But the fact that it only took them a couple of days, congratulations to them. I'm sure that with even better plans and a little bit of extra effort, it could have been a matter of hours instead of days. >> Well, let's come back to business continuity. Ken, do you feel as though businesses are not prepared based on the conversation we were having earlier? >> Some are, some aren't. It will be getting into that, I think in a little bit more detail as well, but historically, organizations I think have focused far too much just on traditional disaster recovery, usually with things like some of the technologies that have been around a long while like backup, and onto often having focused towards the technologies that really do keep the business running without human intervention if something were to ever go wrong. >> So, Doc, anything you'd add to that? I mean, what's the state of business continuity from your perspective? Are people having to really starting to accelerate a journey because of this COVID? >> I absolutely think they're accelerating a journey. They're also looking now at, this concept of multiple active sites. The concept of active sites is not something new, it's something that dates back a couple of decades and a lot of the financial industry. When they were struck, they were looking at some very significant changes in their operational paradigm because they realized that the system is going down and is only a small percentage of the problem that people impact is far worse. The operational procedures, the human intervention. So, what they would do is typically build out multiple sites and rotate the applications between them. What they really haven't done yet, at least not on a broad scale and certainly not in the U.S and some cases in Europe, they started this journey, having applications running simultaneously in multiple sites accessing the same data sets. It's not a brand new concept, but it's something that has improved significantly. The technologies have improved significantly over the course of the past decade. And with the introduction of our active backend solution, a couple of years ago, even brought it to an entirely new level. >> The people aspect that Doc mentioned is so critical. And that's certainly been one of the key lessons learned when real disasters have occurred is that the systems have to be, if you really want to keep your business operating making an assumption that people are going to have depending upon the nature of the disaster. Very different priorities and one of them is not, Gee, do I keep these ITs systems running or not? They're going to be worried about their co-workers, their families, other things, et cetera. So, the ultimate has to be systems that are capable of continuing the operation of the business in the face of a site failure, a metropolitan area failure or whatever it takes without the requirement necessarily for human intervention. >> So, I want to get into active-active. But before we do, I wonder if we could do a little sort of data protection one on one, a back up, a replication, you got snapshots, Doc, what do we need to know about each in the context of this discussion? >> I think the important thing to look at when you think about the different types of technologies and say you apply the solutions is that some of them apply to specific equipment failures, and some of them apply to data failure. And I separate equipment from data in the sense that data can be corrupted in some shape or form. It can be through malicious attack, like ransomware as an example, only one example, other types of malware can play a factor as well, or it can be incidental. Somebody pressing the wrong button, it can be an operational procedure, perhaps another system failure that causes a change in the data or corruption in the data that makes it essentially unusable. So, whenever we're looking at this, we have to start with what is the recovery point objective. The RPO that's where most people start with. And in the RPO, in essence, if you think of time zero, right now, it's where the failure occurs. Walk backwards. How far back can I go and still sustain my business? Now, there may be other procedural things you can do to catch up as close to that RPO and zero as you can, but each of these technologies that we're talking about give you a different RPOs, like rewinding a tape back to a point in time. So, that's the first place to start. >> Okay. So, let's bring up that slide actually. I actually liked this as the fireball slide I call it, but this is how people measure sort of the business impact, if you will, RPO and RTO. And what I like about this is in this digital world, it's kind of a cliche, but everything's getting more intense. People want, they don't want to lose data when you ask a customer, how much data are you willing to lose? They say none. >> None. >> And you say, well, how much are you willing to pay? So, Ken, I wonder if you could sort of describe that tension and that dynamic that's really underscored in this slide. >> Yeah. Oh, yeah, you hit it on the head David. It's the traditional trade off between RPO, RTO and cost. As Doc described with RPO, the objective would be to get as close to zero data loss as you could possibly get, with RTO which measures the time associated with how long will it take you to get back to your acceptable level of RPO. That is a time factor where for every minute or second, that goes by that you're not in business, that's the extension of the RTO. And historically, the closer you get as you approach zero RPO and zero RTO, usually the greater the cost goes up. And it's always been the eternal trade off, is a great analogy. It's sort of like if you want to buy a car. RPO equates for the quality of the solution, RTO is time or speed and cost is cost. If you buy a car, if it's good and it's fast, it won't be cheap. If it's good, and it's cheap, it won't be fast. And if it's fast, and it's cheap, it won't be good. So, usually that's the kind of tradeoff we will have to deal with there. And, the factors that will impact that, as Doc alluded to can be many. There's many aspects that you have to consider in terms of what is the service level that the business requires, and do we have solutions in place that can actually give us what is the real service level of the business requires if something were to go back? >> Because, customers have gone through, unnatural acts, and Doc before you were kind of describing what some people would refer to as, as a three site, data centers and all kinds of things that people will do, but that brings us to active-active, Doc, what is active-active? >> Yeah, let me interject a point there, and then I'll get to your question about active-active. First is the question I can raise about service level, that's absolutely critical. And business may have different service levels for different applications. >> Dave: Right. >> And you never really know what that is. For example, I was working with a university a few years back, you normally think, well, universities is where they worried about, they're worried about their grading systems. Everybody's always worried about their financial systems. This particular university was worried about their golf course reservations system. (laughs) And their number one mission critical application, and I'm sure there was a little chunk tongue and cheek there as well, was the golf course reservation system because that directly impacted, there were alumni and had a direct correlation to the incoming donations for the following year. So, you never know what's going to be mission critical. Closer to home working very recently, there's a great case study from Aultman Hospital on a website. One of the things that they did, which I thought was absolutely astounding, was they took advantage of our offer to loan them free storage for a while, leveraging some of the COD that they're passing on demand that they weren't using. One of the reasons that they wanted this extra capacity was so that they can make telepresence available to their patients to visit with their families. At a time when families can't go into the hospital visit, when people are ill, what a great comfort to their family. So, this is a great way to look at it. When you think about these different service levels now, and you think about the different types of replication technologies that are available. Look at the multisite, what is multisite really doing for you? Multisite is giving you some level of synchronous replication so that you have an RPO of zero recovery point objective. It still may not be an RTO or zero, but it will be darn close to it. But more importantly, it's giving you an additional site to really maintain that RPO of zero in case the disaster radius, the blast area, the impact zone is even further away. Now, this isn't going to prevent any type of malicious intent, it's not going to prevent the ransomware case, and things like that, but it'll certainly prevent the catastrophic failure of the data center. What does active-active do? Well, active-active now, gives you the read write capability. And now our multisite implementation by the way, leverages our active-active. So, gives you the ability now to have the simultaneously running instance of an application in multiple data centers, reading and writing from the same dataset. And what that gives you, is not only an RPO of zero, but an RTO of zero, because now you can have an application in another data center stand in and take over for it. Naturally, the application needs to be able to do that. There are a lot of applications that are capable of it. The Oracle parallel server or rack technology, gives you that capability. There are other types of clustering technologies that will fail almost instantaneously, that will give you that capability. So, that's where really active-active comes into play. >> Yeah, makes sense for me. When I started the industry, the VAX clusters were sort of the now thing, right? >> Yup. >> (indistinct) (Dave chuckles) >> All right. So, what are you seeing in the marketplace? Are you seeing... What's the adoption look like? Are there any differences that you see by region? What can you tell us there? >> Yeah, it's interesting. Some of the first organizations that obviously jumped on to active-active type solutions, were those where there were in particularly, in things like financial services, some compliance requirements or financial incentives or motivation to make sure that the business was always operational. And it's interesting because there was a study that was done all the way back in 2003, by Roper, that asked business executives and IT executives the same questions relative to their perceptions of their companies or organizations ability to meet RPO or RTO service level agreements. >> Right. And we have some data on this that I want to bring up. So, this is the RPO data but please carry on. >> Ken: Exactly, and so they asked questions that really were about RPO or RTO. Hey, if a disaster hit, would you lose data and how much? And what the data showed was that the business executives and IT executives in Europe, were actually pretty much on the same page. They both said, yeah, we probably would lose some data or a reasonable amounts associated with it. But what was a little frightening, was there appeared to be a chasm of disconnect between the business executives, from the IT executives in the U.S. And what it showed was that the IT executives were on the same page as the European IT executives and the business executives from Europe, saying that, yeah, we'd probably lose some data. But it showed that very few of the business executives thought that they would. And then similarly, when they were asked the question about RTO, how long would it take? In terms of days, hours, et cetera, for your full operation to be back in operational and granted they were talking in 2003 terms back then, which was a little longer than where the technology can now address it now. There was, again, this consistency between the IT executives in both continents and countries, as well as the European business executives, but again, a disconnect where the business executives in the U.S thought, oh, no, we'll be fine. We'll have everything back in a couple of days or less than, it won't be an issue. In my opinion, in looking at that data, when it first came out, my impression was, well, now I understand why a lot of business continuity projects don't get approved because the IT people know that they need it, but the business executives have, if I could be so bold and unrealistically optimistic view of their ability to achieve RPO and RTO, I'll give you a great example. There was a major high tech company around that timeframe that actually had a major outage in their email system. And email was not perceived to be at the time, ultra mission critical application for them. I know it seems strange in this day and age, but back then it was considered sort of an afterthought and they had a four hour SLA in case something went down where, hey, if we're down for four hours, we get it back and four hours, we're fine. And so, IT thought, they were doing a great job, 'cause they got it back in less than four. It was about three point something. And it turned out that the real impact of the business was so overwhelming, they had to completely overhaul the IT infrastructure that they've put in place to deliver that. So, it's an interesting issue, and it's the kind of thing where, as a result, I believe that as we sit here today in 2020, the disconnect in the U.S still exists. If you look across Europe, you tend to find a lot of deployments of active-active. The first country that probably did a ton of it was Germany, and then, lot of the other European countries did as well. For a multitude of reasons, you tend to see a lot of active-active deployments in Europe, but you don't see anywhere near as many as if I could be so bold, we probably should be seeing in the U.S, and I believe a major contributing factor to that is that there is still this disconnect, between business executives having a false sense of security that is unfounded by the infrastructures that they have in place. And if they were to ask their IT people, and maybe that's a good idea for them to talk more, they'd probably find that they're more exposed than they ever realized. >> Right. And of course in Europe, you've got, much tighter proximity, and you're up against borders of a 200 mile or a 200 kilometer roll, governments have tried to impose here, really can't be imposed in a lot of cases. Okay. Let's get into what you guys are doing here in the space. So, Doc, how do you approach ensuring access to mission critical data? What's INFINIDAT's angle? >> Yeah, I think it's several different layers that need to be applied here. The first INFINIDAT angle starts with the fact that our storage is a hundred percent data availability guarantee. It's simple enough. It's triple redundant architecture, seven nines reliability design, which equates to 3.16 seconds per year of downtime, which is less than a scuzzy time (laughs) I bet you know. Let's start with just, right, forget the nonsense, the system's are a hundred percent available guaranteed. We put some teeth behind that, and that's a great way to start. It's not necessarily going to fundamentally protect your data from site outages and network outages and server outages and things like that, so, let's be fed up and can go to in active-active infrastructure. And now you can take the system and put it either elsewhere behind a firewall on the same data center floor, or in a metropolitan area. Wherever you need it to be, separate power zones, separate networks zones, make it even more available. And then if you really want to go that next level of protection because you're worried about regional outages and things of that nature, multisite replication. But now it's up the ante even further. Let's look at the malicious intent, let's look at the data corruption. Let's look at all of the other possibilities of things that can happen to your data. So, implement snapshotting technology, in this snapshot technology, and InfiniBox is essentially free. There's no cost for the software, there is no performance impact because it's part of metadata updates that are happening all the time anyway. So, there's zero additional overhead of that. There's no additional, there's no copying of data going on with a snapshot, so there's no additional cost penalty associated with it. And you can snapshot this frequently for a Snapshot any of your data frequently to protect against data corruption. And if you're worried about some sort of malicious aspect, that's going to engage and perhaps gain access to the snapshots, we have immutable technology, and that is also free. It's there, it doesn't cost you anything other than the time it takes for the administrator to determine what the policy is. And now that can not be modified. It can't be deleted, it can't be modified, it can't be updated, can't be written to your inside whatever the polyp the defined policy is. So, now you're protected, you're a hundred percent availability, increase data hundred percent availability with active-active, and then increase your RPO capability with dissonance and protect yourself against data corruption with immutable snapshots. Or some combination of standard snapshots and immutable snapshots. >> Yeah, so, I was going to ask Ken, if this is a cost effective approach, but, I mean, it's free, it comes in the stuff. >> That is the key word, and you both just said it. Standard and included functionality all based on that great snapshot technology, which was the foundation for it that Doc described. Active-active, standard and included, the ability to go to a third site for disaster recovery at the industry's lowest asynchronous RPO with a remote site. Standard and included, immutable snaps, standard and included. So, compared to traditional views of what most people had back to our illustrious triangle earlier of RPO versus RTO versus cost, you're still going to have the additional cost of media and remote site for protecting your data, obviously, but in terms of software license costs, we're making it simpler, we're making it easier, we're making it standard and included, and we're just making it so much more readily available for organizations to be able to achieve superior RTO and RPO at a cost point that maybe certainly is a little bit higher than just having that single system that Doc alluded to, it's still a hundred percent available, but it's way below what the expectations of this industry have been over the last 20 years. >> Yeah, which is double, triple, I mean easily. Well, can I understand you for a second. You've worked for a lot of different storage companies, Doc you as well, but how different is this? How unique is this? >> There are surprisingly few vendors that can offer true zero RPO at two zero RTO. There's really only a handful. We're one of them. And by handful, I mean about three in the industry, including ourselves, and where I think we differentiate is fundamentally to a lot of those points we just mentioned. The software standard and included so we're not going to charge you extra for it. It's going to be relatively simple to deploy and integrate a stock alluded to earlier with server cluster software and the key components that people would use there in terms of databases and in terms of operating systems. And it's fundamentally going to be able to offer not just that zero RPO, zero RTO active-active environment, but if you do, and when you do need to go to a third site at distance for the true disaster recovery, if you ever lost a metropolitan area, we're going to be able to do it at an RPO that is lower than anything else on the market. >> Doc, are there complexities associated with doing this at petabyte scale? I mean, you guys make a big deal out of that, and you're clearly excited about it, but, is it extra hard to do at that kind of volume at scale? >> I'm going to give you two answers, and say, yes, it's incredibly difficult to do, but then I'm going to say it's incredibly easy for the customer to do because we've made it easy. There a lot of ramifications to doing things at petabyte scale. There's the size of the caching cables that you don't have to worry about. There's the numbers of things that need to be checked, and counter checked and constantly crosscheck for validity. There's also the scale of things that happen like silent data corruption that need to be factored in. All of those things are being done by InfiniBox, on a constant basis with no impact to the customer, no impact to the administrator, no impact to the running application. And I think that's a frankly, another differentiator as well. Ken and I have some common history as well. (chuckles) Used to constantly talk about internally, what happens as things get larger, systems slow down. That simply doesn't happen with InfiniBox. And that's why service providers use us as well. Cloud service providers managed service providers are some of our biggest customers. Because they know they can have these large scale systems running with all these different workloads, all these different functions, be they snapshots, clones, whatever they are, with no impact and very easy and rapid to deploy. >> Yeah, I set up top, you got to be storage hardos to make this stuff work. (laughs) It's very complicated and we've seen it for years and years. Last question. Again, huge changes in the last 150 days where people are just really tuned in to things like digital transformation, I talked about security, business resiliency, business continuity. Where... I'll start with you Ken, how should users be thinking about this? What steps should they be taking like now? >> What a great question. And back to sort of where we started, because of the nature of how things have changed, more applications are mission critical than they've ever been before. And providing, and always on infrastructure to make sure that you can give your users and your customers and your business, the opportunity to stay alive in the face of just about anything that could happen has never been more important in the history of this industry. >> Doc, I'll give you the final word, you can pile on that. >> I think Ken summed it up really well, but I'm going to take a different twist on it. It's all about de-risking, and a lot of the CIOs and CTOs of companies that I've been talking to over the course of the past couple of months, have basically said, hey, my digital transformation initiatives are on hold right now because I've got to keep the lights on, I've got to keep my business running. In some cases, maybe I've had to sadly pare down my staff, but I've got, remote workers have got to worry about. So, find a partner that's going to de-risk your infrastructure for you. Take a look at some of the things that we've announced in the past few months as well. We'll take a lot of that risk way, not only from the availability perspective, but we're going to take the risk away from a cost perspective. If you want to talk about INFINIDAT, don't worry about things like, how am I going to migrate over to it? We're going to do that for you. We're going to work with you, we're going to come up with a plan, we're going to make as much of it non-disruptive as we can, and we're going to assume the cost of doing it. We're going to take away all the risk of availability. We just talked about all of that. We're going to give you guarantees, that are a hundred percent availability. We'll help you architect the right solution for you and we'll protect you moving forward. You might need some flex area of capacity as you work through some of these new applications and new initiatives, so, you've got to be willing to take the risk away with our elastic pricing models. Use the storage when you need it, return it when you don't, and you don't have to pay for it anymore. We'll make it that simple for you. We'll give you that cloud operating paradigm on premises, and by the way, no egress costs. (Dave laughs) >> Well, this is a hard problem for people because they've had to do the work from home pivot, IT people, specifically, I mean, they've had to spend to shore up that infrastructure and of course, organizations just saying, well, we're going to pull from other places, but, look, if you're not digital today, you're not being able to transact business. And so, you can't relax your business continuity plans, in fact, you have to evolve them. Guys, thanks very much for sharing your perspectives and insights on this whole notion of de-risking infrastructure with business continuity. Thanks for coming on. >> Thank you, Dave. >> Dave, is always a pleasure. Thank you. >> Cheers, and thank you everybody for watching, this is Dave Vallante for theCube, and we'll see you next time. (upbeat music)
SUMMARY :
leaders all around the world. of the CTO at INFINIDAT Doc. of the Mass Motorcycles Association. Glad to be here. in the history of the storage industry. that people need access to and one of the CIO said, for the next 150 they're looking to hire at a couple of the more public examples lot of times when you have not the potential impact to your business based on the conversation that really do keep the business running and a lot of the financial industry. is that the systems have to be, in the context of this discussion? So, that's the first place to start. sort of the business impact, and that dynamic that's really And historically, the closer you get and then I'll get to your One of the reasons that they of the now thing, right? that you see by region? that the business was always operational. And we have some data and it's the kind of are doing here in the space. that can happen to your data. it comes in the stuff. the ability to go to a third Well, can I understand you for a second. and the key components for the customer to do Again, huge changes in the last 150 days the opportunity to stay alive Doc, I'll give you the final word, and a lot of the CIOs And so, you can't relax your Dave, is always a pleasure. and we'll see you next time.
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Dan Hubbard, Lacework | Cloud Native Insights
>> Narrator: From theCUBE Studios in Palo Alto in Boston, connecting with thought leaders around the globe, these are Cloud Native Insights. >> Hi, I'm Stu Miniman the host of cloud native insights. And when we started this weekly program, we look at Cloud Native and you know, what does that mean? And of course, one of the most important topics in IT coming into 2020 was security. And once the global pandemic hit, security went from the top issue to oh my gosh, it's even more important. I've said a few times on the program while most people are working from home, it did not mean that the bad actors went home, we've actually seen an increase in the need for security. So really happy to be able to dig in and talk about what is Cloud Native security, and what should that mean to users? And to help me dig into this important topic, happy to welcome back to the program one of our CUBE alumni Dan Hubbard, he is the CEO of Lacework. Dan thanks so much for joining us. >> Thanks Stu. Happy to be here. >> Alright, so we don't want to argue too much on the Cloud Native term, I agree with you and your team. It's a term that like cloud before, it doesn't necessarily have a lot of meaning. But when we talk about modernization, we talked about customers leveraging the opportunity in innovation and cloud security of course is super important. You know most of us probably remember back, you go back a few years and it's like, "Oh well I adopt cloud. "It's secure, right? "I mean, it should just be built into my platform. "And I should have to think about that." Well, I don't think there's anybody out there at least hopefully there's not anybody out there that thinks that anything that I go to will just be inherently fully secure. So give us a little bit if you would, you know where you see us here in 2020 security's a complex landscape. What are you seeing? >> Yeah, so you know a lot of people as you said, used to talk about what's called the shared responsibility model, which was the cloud provider is responsible for a bunch of things. Like the physical access to the data center, the network, the hypervisor and you know that the core file system and operating system and then you're responsible for everything else that you could configure. But there's something that's not talked about as much. And that's kind of the shared irresponsibility model that's happening within companies where developers are saying they're not responsible for security saying that they're moving too fast. And so what we are seeing is that you know, as people migrate to the cloud or of course are born in the cloud, this notion of DevSecOps, or you know SecDevOps whatever you want to call it, is really about the architecture and the organization. It's not just about technology, and it's not just about people. And it's more about layer seven and eight, than it is about layer one to three. And so there's a bunch of trends that we're seeing in successful companies and customers and prospects will be seeing the market around how do they get to that level of cooperation between the security and the developers in the operation teams? >> Yeah Dan, first of all fully agree with what you're saying. I know when I go to like serverless.com they've got everybody chanting that security is everyone's responsibility. You know I think back to DevOps as a trend, when I read the Phoenix project it was, oh hey, the security is not something that you do bolt on, we're looking at after it's something that you need to shift into everyone thinking about it. Security is just going to be baked in along the process all the way. So the DevOps fail us when it comes to security, why do we need DevSecOps? You know why are you know as you say seven and eight the you know, political and organizational challenges still so much of an issue you know, decades into this discussion? >> Yeah. You know I think there's a few moving parts here and kind of post COVID is even more interesting is that companies have incredibly strategic initiatives to build applications that are core to their business. And in post COVID it's almost existential to their business. If you think of you know, markets like retail and hospitality and restaurants you know, they have to figure out how to digitize and how to deliver their business without potentially physical you know, access to two locations. So as that speed has happened, some of the safety has been left behind. And it's easy to say you have to kind of you know, one of our mantras is to run with speed and safety. But it's kind of hard to run with scissors you know, and be safe at the same time. So some of it is just speed. And the other is that unfortunately, the security people in many ways and the security products and a lot of the security solutions that are out there, the incumbents if you will, are trying to deliver their current solution in a cloud way. So they're doing sometimes it's called Cloud built or you know what I call Cloud washing and they're delivering a system that's not applicable to the modern infrastructure in the modern way that developers are building. So then you have a clash between the teams of like, "Hey I want to do this." And then I'd be like, "No you can't do that get out of our way. "This is strategic to the business." So a lot of it has just been you know, kind of combination of all those factors. >> Alright so Dan, we'll go back to Cloud Native security, you talked about sometimes people are Cloud washing, or they're just taking what they had putting it in the cloud. Sometimes it's just, oh hey we've got a SaaS model on this. Other times I hear cloud native security, and it just means hey I've got some hooks into Containers or Kubernetes. What does modern security look like? Help us understand a little bit. You mentioned some of the you know, legacy vendors what they're doing. I see lots of new security startups, some in you know specifically in that, you know, Kubernetes space. There's already been some acquisitions there. So you know, what do you see out there? You know what's good, what's bad in the trends that you're seeing? >> Yeah so I think the one thing that we really believe is that this is such a large problem that you have to be 100% focused on it. You know if you're doing this, you know, securing your infrastructure and securing your modern applications, and doing other parts of the business whether it's you know securing the endpoints of the laptops of the company and the firewall and authentication and all kinds of other things you have competing interests. So focus is pretty key. And it's obviously a very large addressable problem. What the market is telling us is a few things. The first one is that automation is critical. They may not have as many people to solve the problem. And the problem set is moving at such a scale that it's very, very hard to keep up. So a lot of people ask me you know, what do I worry about? You know, how do I stay awake at night? Or how do I get to sleep? And really the things I'm worried most about in the way where I spend most of my time on the product side is about how fast are builders building? Not necessarily about the bad guys. Now the bad guys are coming and they're doing all kinds of innovative and interesting things. But usually it starts off with the good guys and how they're deploying and how they're building. And you know, the cloud providers literally are releasing API's and new acronyms almost weekly it seems. So like new technology is being created such a scale. So automation the ability to adapt to that is one key message that we hear from the customers. The other is that it has to solve or go across multiple categories. So although things like Kubernetes and Containers are very popular today. The cloud security tackle and challenges is much more complex than that. You've got infrastructure as code, you've got server lists, you've got kind of fragmented workloads, whether some are Containers, some are VMs, maybe some are armies and then some are Kubernetes. So you've got a very fragmented world out there, and all of it needs to be secured. And then the last one is probably the most consistent theme we're hearing is that as DevOps becomes involved, because they know the application and the stack much better than security, it has to fit into your modern workflow of DevOps. So that means you know, deep integrations into Jira and Slack and PagerDuty and New Relic and Datadog are a lot more important in integrating to your you know, Palo Alto firewall and your Cisco IDs system and your endpoint you know antivirus. So those are the real key trends that we're seeing from the customers. >> Yeah Dan, you bring up a really important point, leveraging automation. I'm wondering what you're hearing from customers, because there definitely is a little bit of concern, especially if you take something like security and say, okay well, automation. Is that something that I'm just going to let the system do it? Or is it giving me to getting me to a certain point that then a human makes the final decision and enacts what's going to happen there? Where are we along that journey? >> Yeah, so I think of automation in two lenses. The first lens is efficacy, which is you know do I have to write rules? And do I have to tune train and alter the system over time? Or can it do that on my behalf? Or is there a combination of both? So the notion of people writing rules and building rules is very, very hard in this world because things are moving so quickly. You know, what is the KMS you know threat surface? The threat attacks are just changing. And typically what happens when you write rules is they're either too narrow and you messed up or they're too broad you just get way too much noise. So there's automating the efficacy of the system. That's one that's really critical. The other one that is becoming more important is in the past it was called enforcement. And this is how do I automate a response to your efficacy. And in this scenario it were very, very early days. Some vendors have come out and said you know, we can do full remediation and blocking. And typically what happens is the DevOps team kind of gives the Heisman to the security team it says, "No, you're not doing that." You know this is my production servers, and my infrastructure that's you know running our business, you can't block anything without us knowing about it. So I think we're really early. I believe that you know we're going to move to a world that's more about orchestration and automation, where there's a set of parameters where you can orchestrate certain things or maybe an ops assist mode. You know for example, we have some customers that will send our alerts to Slack, then they have a Slack bot and they say, "Okay, is it okay that Bob just opened "an S3 bucket in this region, yes or no?" No, and then it runs a serverless function and closes it. So there's kind of a what we call driver assist mode versus you know full you know, no one behind the steering wheel today. But I think it's going to mature over time. >> Yeah, Dan one of the other big challenges customer has is that their environments are even more fragmented than they would in the past. So often they're leveraging multiple cloud providers, multiple SaaS providers then they have their hosting providers. And security is something that I need to have holistically across these environments but not have to worry about okay, do I have the skill set and understanding between those environments? Hopefully you know that's something you see out there and want to understand, you know how the security industry in general and maybe Lacework specifically is helping customers, get their arms a little bit more around that multi cloud challenge if you will? >> Yeah. So I totally agree things are you know, I think we have this Silicon Valley, West Coast bias that the world is all you know, great. And it says to utopia Kubernetes, modern infrastructure, everything runs up and down, and it's all you know super easy. The reality is much different. Even in the most sophisticated sets of infrastructure in the most sophisticated customers are very fragmented and diverse. The other challenge that security runs into is security in the past a lot of traditional security mindsets are all about point in time. And they're really all about inventory. So you know, I know used to be able to ask, you know a security person, how many servers do you have? Where are they? What are they doing this? They say, "Oh, you know we have 10 racks with 42 servers in each rack. "And here's our IP addresses." Nowadays, the answer is kind of like, "I don't know what time is it you know, "how busy is a service?" It's very ephemeral. So you have to have a system which can adapt with the ephemeral nature of everything. So you know in the past it was really difficult to spin up, say 10,000 servers in a Asia data center for four hours to do research you know. Security probably know if that's happening, you know they would know through a number of different ways could make big change control window would be really hard they have to ship the units, they bake them in you know, et cetera. Nowadays that's like three lines of code. So the security people have to know and get visibility into the changes and have an engine which can determine those changes and what the risk profile of those in near real time. >> Yeah it's the what we've seen is the monitoring companies out there now talking all about observability. Its real time, it's streamings. You know it reminds me of you know my physics. So you know Heisenberg's uncertainty principle when you try to measure something, you already can't because it's already changed. So what does that mean-- >> Dan: Yeah. >> You know what does security look like in my you know, real time serverless ever changing world? You know, how is it that we are going to be able to stay secure? >> Yeah, so I think there are some really positive trends. The first one is that this is kind of a reboot. So this is kind of a restart. You know there are things we've learned in the past that we can bring forward but it's also an opportunity to kind of clean the slate and think about how we can rebuild the infrastructure. The first kind of key one is that over time security in the traditional data center started understanding less and less about the application over time, what they did was they built this big fortress around it, some called it defense in depth you know, the Security Onion whatever you want to call it you know, the M&M'S. But they were really lacking in the understanding of the application. So now security really has to understand the application because that's the core of what's important. And that allows them to be smarter about what are the changes in their environment, and if those are good, bad or indifferent. The other thing that I think is interesting is that compliance was kind of a dirty word that no one really wanted to talk about. It was kind of this boring thing or auditors would show up once every six months go through a very complex checklist and say you're okay. Now compliance is actually very sophisticated. And the ability to look at your configuration in near real time and understand if you are compliant or following best practices is real. And we do that for our customers all the time. You know we can tell them how they're doing against the compliance standard within a you know, a minute timeframe. And we can tell that they're drifting in and out of that. And the last one and the one that I think most are excited about is really the journey towards least privileges and minimizing the scope of your attack surface within your developers and their access in your infrastructure. Now it's... We're pretty far from there, it's an easy thing to say it's a pretty hard thing to do. But getting towards and driving towards that journey of least privilege I think is where most people are looking to go. >> Alright Dan, I want to go back to something that we talked about early in the conversation, that relationship with the cloud providers themselves, so you know talking AWS, Azure, Google Cloud and the like. How should customers be thinking about how they manage security, dealing with them dealing with companies like Lacework and the ecosystem you mentioned in companies like Datadog and the New Relic? You know how do they sort through and manage how they can maintain those relationships? >> So there's kind of the layer eight relationships, of course which are starting you know in particular with the cloud providers, it's a lot more about bottoms up relationships and very technical understanding of product and features, than it is about being on the golf course, and you know eating steak dinners. And that's very different you know, security and buying IT infrastructure was very relationship driven in the past. Now you really especially with SaaS and subscriptions, you're really proving out your technology every day. You know I say kind of trust is built on consistent positive results over time. So you really have to have trust within your solution and within that service and that trust is built on obviously a lot of that go to market business side. But more often than not it's now being built on the ability for that solution to get better over time because it's a subscription. You know how do you deliver more features and increase value to the customer as you do more things over time? So that's really, really important. The other one is like, how do I integrate the technology together? And I believe it's more important for us to integrate our stack with the cloud provider with the adjacent spaces like APM and metrics and monitoring and with open source, because open source really is a core component to this. So how do we have the API's and integrations and the hooks and the visibility into all of those is really, really important for our customers in the market? >> Well Dan as I said at the beginning, security is such an important topic to everyone out there. You know we've seen from practitioners we talked to for the last few years not only is it a top issue it's a board level discussion for pretty much every company out there. So I want to give you the final word as to in today's you know modern era, what advice do you give to users out there to make sure that they are staying as secure as possible? >> Yeah so you know first and foremost, people often say, "Hey you know, when we build our business, "you know, it'd be a good problem to start have to worry "about customers and you know, "all kinds of people using the service. "And you know, we'll worry about security then." And it's easy lip service to say start it as early as possible. The reality is sometimes it's hard to do that. You've got all kinds of competing interests, you're trying to build a business and an application and everything else depending obviously, the maturity of your organization. I would say that this is a great time to kind of crawl, walk, run. And you don't have to think about it. If you're building in the cloud you don't have to think of the end game you know right away, you can kind of stair step into that. So you know my suggestion to people that are moving into the cloud is really think about compliance and configuration best practices first and visibility, and then start thinking of the more complex things like triage alerts and how does that fit into my workflow? How do I look at breaches down the line? Now for the more mature orgs that are taking, you know an application or a new application or Stack and just dropping it in, those are the ones that should really think about how do I fit security into this new world order? And how do I make it as part of the design process? And it's not about how do I take my existing security stack and move it over? That's like taking, you know a centralized application moving to the cloud and calling it cloud. You know if you're going to build in the cloud, you have to secure it the same way that you're building it in a modern way. So really think about you know, modern, you know new generation vendors and solutions and a combination of kind of your provider, maybe some open source and then a service, of course like Lacework. >> Alright well Dan Hubbard, thank you so much for helping us dig into this important topic Cloud Native security, pleasure talking with you. >> Thank you. Have a great day. >> And I'm Stu Miniman your hosts for Cloud Native Insights and looking forward to hearing more of your Cloud Native Insights in the future. (upbeat music)
SUMMARY :
leaders around the globe, it did not mean that the Happy to be here. I agree with you and your team. the hypervisor and you know the you know, political and And it's easy to say you You mentioned some of the you know, So a lot of people ask me you know, Yeah Dan, you bring up kind of gives the Heisman to that multi cloud challenge if you will? that the world is all you know, great. So you know Heisenberg's the compliance standard within a you know, and the ecosystem you mentioned And that's very different you know, as to in today's you know modern era, So really think about you know, thank you so much for helping us Have a great day. and looking forward to hearing more
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Mark Roberge, Stage 2 Capital | CUBE Conversations, June 2020
(upbeat music) >> From theCUBE studios in Palo Alto, in Boston, connecting with thought leaders all around the world. This is a Cube conversation. >> Hi everybody, this is Dave Vellante. And as you know, I've been running a CxO series in this COVID economy. And as we go into the post-isolation world, really want to focus and expand our scope and really look at startups. And of course, we're going to look at startups, let's follow the money. And I want to start with the investor. Mark Roberge is here. He's the managing director at Stage 2 capital. He's a professor at the Harvard Business School, former CRO over at HubSpot. Mark, great to see you. Thanks for coming on. >> Yeah, you bet, Dave. Thanks for having me. >> So I love that, you know... looking at your career a little bit, on your LinkedIn and following some of your videos, I love the fact that you did, and now you teach and you're also applying it with Stage 2 Capital. Tell us a little bit more about both of your career and Stage 2. >> Yeah, I mean, a lot of it's a bit serendipitous, especially last 10 years, but I've always had this learn, do, teach framework in my, in mind as I go through the decades of my career, you know, like you're probably like 80% learning in your twenties, early thirties and you know, 20% doing. Then, you know, I think my thirties was like leading the HubSpot sales team, a lot of doing, a little bit of teaching, you know, kind of hopping into different schools, et cetera, and also doing a lot of, some writing. And now like, I'm teaching it. I think investing kind of falls into that too, you know, where you've got this amazing opportunity to meet, the next generation of, of extraordinary entrepreneurs and engage with them. So yeah, that, that has been my career. You know, Dave, I've been a, passionate entrepreneur since 22 and then, the last one I did was HubSpot and that led to just an opportunity to build out one of the first sales teams in a complete inside environment, which opened up the doors for a data driven mindset and all this innovation that led to a book that led to recruitment on HBS's standpoint, to like come and teach that stuff, which was such a humbling honor to pursue. And that led to me a meeting my co-founder, Jay Po, of Stage 2 Capital, who was a customer to essentially start the first VC fund, running back by sales and marketing leaders, which was his vision. But when he proposed it to me, addressed a pretty sizeable void, that I saw, in the entrepreneur ecosystem that I thought could make a substantial impact to the success rate of startups. >> Great, I want to talk a little bit about how you guys compete and what's different there, but you know, I've read some of your work, looked at some of your videos, and we can bring that into the conversation. But I think you've got some real forward-thinking for example, on the, you know, the best path to the upper right. The upper right, being that, that xy-axis on growth and adoption, you know, do you go for hyper-growth or do you go for adoption? How you align sales and marketing, how you compensate salespeople. I think you've got some, some leading-edge thinking on that, that I'd love for you to bring into the conversation, but let's start with Stage 2. I mean, how do you compete with the big guys? What's different about Stage 2 Capital? >> Yeah, I mean, first and foremost, we're a bunch of sales and marketing and execs. I mean, our backing is, a hundred plus CROs, VPs of marketing, CMOs from, from the public companies. I mean, Dropbox, LinkedIn, Oracle, Salesforce, SurveyMonkey, Lyft, Asana, I mean, just pick a unicorn, we probably have some representation from it. So that's, a big part of how we compete, is most of the time, when a rocket ship startup is about to build a sales team, one of our LPs gets a call. And because of that, we get a call, right. And, and so there's, we're just deep in, in helping... So first off, assess the potential and risks of a startup in their current, go to market design, and then really, you know, stepping in, not just with capital, but a lot of know-how in terms of, you know, how to best develop this go-to-market for their particular context. So that's a big part of our differentiation. I don't think we've ever lost a deal that we tried to get into, you know, for that reason, just because we come in at the right stage, that's right for our value prop. I'd say Dave, the biggest, sort of difference, in our investing theme. And this really comes out of like, post HubSpot. In addition to teaching the HBS, I did parachute into a different startup every quarter, for one day, where you can kind of like assess their go-to-market, looking for, like, what is the underlying consistency of those series A businesses that become unicorns versus those that flatline. And if I, you know, I've now written like 50 pages on it, which I, you know, we can, we can highlight to the crew, but the underlying cliffnotes is really, the avoidance of a premature focus on top line revenue growth, and an acute focus early on, on customer attention. And, I think like, for those of you, who run in that early stage venture community these days, and especially in Silicon Valley, there's this like, triple, triple, double, double notion of, like year one, triple revenue, year two, triple revenue, year three, double revenue, year four, double revenue, it's kind of evolved to be like the holy grail of what your objectives should be. And I do think like there is a fraction of companies that are ready for that and a large amount of them that, should they pursue that path, will lead to failure. And, and so, we take a heavy lens toward world-class customer retention as a prerequisite, to any sort of triple, triple, double, double blitzscaling type model. >> So, let me ask you a couple of questions there. So it sounds like your LPs are heavily, not only heavily and financially invested, but also are very active. I mean, is that a, is that a fears thing? How active are the LPs in reality? I mean, they're busy people. They're they're software operators. >> Yeah. >> Do they really get involved in businesses? >> Absolutely. I mean, half of our deals that we did in fund one came from the LPs. So we get half of our funnel, comes from LPs. Okay. So it's always like source-pick-win-support. That's like, what basically a VC does. And our LPs are involved in every piece of that. Any deal that we do, we'll bring in four or five of our LPs to help us with diligence, where they have particular expertise in. So we did an insuretech company in Q4, one of our LPs runs insurance practice at Workday. And this particular play he's selling it to big insurance companies. He was extremely helpful, to understand that domain. Post investment, we always bring in four or five LPs to go deeper than I can on a particular topic. So one of our plays is about to stand up in account based marketing, you know, capability. So we brought in the CMO, a former CMO at Rapid7 and the CMO at Unisys, both of which have, stood in, stood up like, account based marketing practices, much more deeply, than I could. You know of course, we take the time to get to know our LPs and understand both their skills, and experiences as well as their willingness to help, We have Jay Simons, who's the President of Atlassian. He doesn't have like hours every quarter, he's running a $50 billion company, right? So we have Brian Halligan, the CEO of HubSpot, right? He's running a $10 billion company now. So, we just get deal flow from them and maybe like an event once or twice a year, versus I would say like 10 to 20% of our LPs are like that. I would say 60% of them are active operators who are like, "You know what? I just miss the early days, and if I could be active with one or two companies a quarter, I would love that." And I would say like a quarter of them are like semi-retired and they're like, they're choosing between helping our company and being on the boat or the golf course. >> Is this just kind of a new model? Do you see having a different philosophy where you want to have a higher success rate? I mean, of course everybody wants to have a, you know, bat a thousand. >> Yeah. >> But I wonder if you could address that. >> Yeah. I don't think it, I'm not advocating slower growth, but just healthier growth. And it's just like an extra, it's really not different than sort of the blitzscaling oriented San Francisco VC, okay? So, you know, I would say when we were doing startups in the nineties, early 2000s before The Lean Startup, we would have this idea and build it in a room for a year and then sell it in parallel, basically sell it everywhere and Eric Ries and The Lean Startup changed all that. Like he introduced MVPs and pivots and agile development and we quickly moved to, a model of like, yeah, when you have this idea, it's not like... You're really learning, keep the team small, keep the burn low, pivot, pivot, pivot, stay agile and find product-market fit. And once you do that, scale. I would say even like, West Coast blitzscaling oriented VCs, I agree with that. My only take is... We're not being scientifically rigorous, on that transition point. Go ask like 10 VCs or 10 entrepreneurs, what's product-market fit, and you'll get 10 different answers. And you'll get answers like when you have lots of sales, I just, profoundly disagree with that. I think, revenue in sales has very little to do with product-market fit. That's like, that's like message-market fit. Like selling ice to Eskimos. If I can sell ice to Eskimos, it doesn't mean that product-market fit. The Eskimos didn't need the ice. It just means I was good at like pitching, right? You know, other folks talk about like, having a workable product in a big market. It's just too qualitative. Right? So, that's all I'm advocating is, that, I think almost all entrepreneurs and investors agree, there's this incubation, rapid learning stage. And then there's this thing called product-market fit, where we switch to rapid scale. And all I'm advocating is like more scientist science and rigor, to understanding some sequences that need to be checked off. And a little bit more science and rigor on what is the optimal pace of scale. Because when it comes to scale, like pretty much 50 out of 50 times, when I talk to a series A company, they have like 15 employees, two sales reps, they got to like 2 million in revenue. They raise an 8 million-dollar round in series A, and they hired 12 salespeople the next month. You know, and Dave, you and your brother, who runs a large sales team, can really understand how that's going to failure almost all the time. (Dave mumbles) >> Like it's just... >> Yeah it's a killer. >> To be able to like absorb 10 reps in a month, being a 50, it's just like... Who even does all those interviews? Who onboards them? Who manages them? How do we feed them with demand? Like these are some of the things I just think, warrant more data and science to drive the decisions on when and how fast to scale. >> Mark, what is the key indicator then, of product-market fit? Is it adoption? Is it renewal rates? >> Yeah. It's retention in my opinion. Right? So, so the, the very simple framework that I require is you're ready to scale when you have product-market and go to market-fit. And let's be, extremely precise, and rigorous on the definitions. So, product-market fit for me, the best metric is retention. You know, that essentially means someone not only purchased your offering, but experienced your offering. And, after that experience decided to repurchase. Whether they buy more from you or they renew or whatever it is. Now, the problem with it is, in many, like in the world we live inside's, it's like, the retention rate of the customers we acquire this quarter is not evident for a year. Right, and we don't have a year to learn. We don't have a year to wait and see. So what we have to do is come up with a leading indicator to customer retention. And that's something that I just hope we see more entrepreneurs talking about, in their product market fit journey. And more investors asking about, is what is your lead indicator to customer retention? Cause when that gets checked off, then I believe you have product-market fit, okay? So, there's some documentation on some unicorns that have flirted with this. I think Silicon Valley calls it the aha moment. That's great. Just like what. So like Slack, an example, like, the format I like to use for the lead indicator of customer retention is P percent of customers, do E event, in T time, okay? So, it basically boils it down to those three variables, P E T. So if we bring that to life and humanize it, 70% of the customers, we sign up, this is Slack, 70% of the customers who sign up, send 2000 team messages in 30 days, if that happens, we have product-market fit. I like that a lot more, than getting to a million in revenue or like having a workable product in a big market. Dropbox, 85% of customers, share one file in one hour. HubSpot, I know this was the case, 75% of customers, use five or more of the 25 features in the platform, within 60 days. Okay? P percent, do E event, in T time. So, if we can just format that, and look at that through customer cohorts, we often get visibility into, into true product market-fit within weeks, if not like a month or two. And it's scientifically, data-driven in terms of his foundation. >> Love it. And then of course, you can align sales compensation, you know, with that retention. You've talked a lot about that, in some of your work. I want to get into some of the things that stage two is doing. You invest in SaaS companies. If I understand it correctly, it's not necessarily early stage. You're looking for companies that have sort of achieved some degree of revenue and now need help. It needs some operational help and scaling. Is that correct? >> Yeah. Yeah. So it's a little bit broader in size, as any sort of like B2B software, any software company that's scaling through a sales team. I mean, look at our backers and look at my background. That's, that's what we have experience in. So not really any consumer plays. And yeah, I mean, we're not, we have a couple product LPs. We have a couple of CFO type LPs. We have a couple like talent HR LPs, but most of us are go-to-market. So we don't, you know, there's awesome seed funds out there that help people set up their product and engineering team and go from zero to one in terms of the MVP and find product-market fit. Right? We like to come in right after that. So it's usually like between the seed and the A, usually the revenue is between half a million and 1.5 million. And of course we put an extraordinary premium on customer retention, okay? Whereas I think most of our peers put an extraordinary premium on top line revenue growth. We put an extraordinary premium on retention. So if I find a $700,000 business that, you know, has whatever 50, 70 customers, you know, depending on their ticket size, it has like North of 90% local retention. That's super exciting. Even if they're only growing like 60%, it's super exciting. >> What's a typical size of investments. Do you typically take board seats or not? >> Yeah. We typically put in like between like seven hundred K, one and a half million, in the first check and then have, larger amounts for follow on. So on the A and the B. We try not to take board's seats to be honest with you, but instead the board observers. It's a little bit selfish in terms of our funds scale. Like the general counsel from other venture capitalists is of course, like, the board seat is there for proper governance in terms of like, having some control over expenditures and acquisition conversations, et cetera, or decisions. But a lot of people who have had experience with boards know that they're very like easy and time efficient when the company is going well. And there are a ton of work when the company is not going well. And it really hurts the scale, especially on a smaller fund like us. So we do like to have board observers seats, and we go to most of the board meetings so that our voice is heard. But as long as there's another fund in there that, has, world-class track record in terms of, holding proper governance at the board level, we prefer to defer to them on that. >> All right, so the COVID lock down, hit really in earnest in March, of course, we all saw the Sequoia memo, The Black Swan memo. You were, I think it HubSpot, when, you remember the Rest In Peace Good Times memo, came out very sort of negative, put up all over the industry, you know, stop spending. But there was some other good advice in there. I don't mean to sort of, go too hard on that, but, it was generally a negative sentiment. What was your advice to your portfolio companies, when COVID hit, what were you telling them? >> Yeah, I summarized this in our lead a blog article. We kicked off our blog, which is partially related to COVID in April, which has kind of summarize these tips. So yes, you are correct, Dave. I was running sales at HubSpot in '08 when we had last sort of major economic, destabilization. And I was freaking out, you know (laughs briefly) at the time we were still young, like 20, 30 reps and numbers to chase. And... I was, actually, after that year, looking back, we are very fortunate that we had a value prop that was very recession-proof. We were selling to the small business community, who at the time was cutting everything except new ways to generate sales. And we happen to have the answer to that and it happened to work, right? So it showed me that, there's different levels of being recession proof. And we accelerated the raise of our second fund for stage two with the anticipation that there would be a recession, which, you know, in the venture world, some of the best things you could do is close a fund and then go into a recession, because, there's more deals out there. The valuations are lower and it's much easier to understand, nice to have versus must have value props. So, the common theme I saw in talking to my peers who looked back in the '01 crisis, as well as the '08 crisis, a year later was not making a bolder decision to reorient their company in the current times. And usually on the go-to-market, that's two factors, the ICP who you're selling to, ideal customer profile and the CVP, what your message is, what's your customer value prop. And that was really, in addition to just stabilizing cash positions and putting some plans in there. That was the biggest thing we pushed our portfolio on was, almost like going through the exercise, like it's so hard as a human, to have put like nine months into a significant investment leading up to COVID and now the outcome of that investment is no longer relevant. And it's so hard to let that go. You know what I mean? >> Yeah. >> But you have to, you have to. And now it's everything from like, you spent two years learning how to sell to this one persona. And now that persona is like, gyms, retail and travel companies. Like you've got to let that go. (chuckle simultaneously) You know what I mean? Like, and, you know, it's just like... So that's really what we had to push folks on was just, you know, talking to founders and basically saying this weekend, get into a great headspace and like, pretend like you were parachuted into your company as a fresh CEO today. And look around and appreciate the world and what it is. What is this world? What are the buyers talking about? Which markets are hot, which markets are not, look at the assets that you have, look at your product, look at your staff, look at your partners, look at your customer base, and come up with a strategy from the ground up based on that. And forget about everything you've done in the last year. Right? And so, that's really what we pushed hard on. And in some cases, people just like jumped right on it. It was awesome. We had a residential real estate company that within two weeks, stood up a virtual open house module that sold like hotcakes. >> Yeah. >> That was fantastic execution. And we had other folks that we had to have like three meetings with to push them deep enough, to go more boldly. But that, was really the underlying pattern that I saw in past, recessions and something I pushed the portfolio on, is just being very bold on your pivots. >> Right? So I wanted to ask you how your portfolio companies are doing. I'm imagining you saw some looked at this opportunity as a tailwind. >> Yeah. >> You mentioned the virtual, open house, a saw that maybe were exposed, had, revenue exposure to hard-hit industries and others kind of in the middle. How are your portfolio companies doing? >> Yes, strong. I'm trying to figure out, like, of course I'm going to say that, but I'm trying to figure out like how to provide quant, to just demonstrate that. We were fortunate that we had no one, and this was just dumb luck. I mean, we had no one exclusively selling to like travel, or, restaurants or something. That's just bad luck if you were, and we're fortunate that we got a little lucky there, We put a big premium, obviously we had put a big premium on customer retention. And that, we always looked at that through our recession proof lens at all our investments. So I think that helped, but yeah, I mean, we've had, first off, we made one investment post COVID. That was the last investment on our first fund and that particular company, March, April, May, their results were 20% higher than any month in history. Those are the types of deals we're seeing now is like, you literally find some deals that are accelerating since COVID and you really just have to assess if it's permanent or temporary, but that one was exciting. We have a telemedicine company that's just like, really accelerating post COVID, again, luck, you know, in terms of just their alignment with the new world we're living in. And then, jeez! I mean, we've had, I think four term sheets, for markups in our portfolio since March. So I think that's a good sign. You know, we only made 11 investments and four of them, either have verbal or submitted term sheets on markups. So again, I feel like the portfolio is doing quite well, and I'm just trying to provide some quantitative measures. So it doesn't feel like a political answer. (Mark chuckles) >> Well, thank you for that, but now, how have you, or have you changed your sort of your thesis post COVID? Do you feel like your... >> Sure. >> Your approach was sort of geared towards, you know, this... >> Yeah. >> Post COVID environment? But what changes have you made. >> A little bit, like, I think in any bull market, generally speaking, there's just going to be a lot of like triple, triple, double, double blitzscaling, huge focus on top-line revenue growth. And in any down market, there's going to be a lot of focus on customer retention unit economics. Now we've always invested in the latter, so that doesn't change much. There's a couple of things that have changed. Number one, we do look for acceleration post COVID. Now, that obviously we were not, we weren't... That lens didn't exist pre-COVID, So in addition to like great retention, selling through a sales team, around the half million to a million revenue, we want to see acceleration since COVID and we'll do diligence to understand if that's a permanent, or a temporary advantage. I would say like... Markets like San Francisco, I think become more attractive in post COVID. There's just like, San Francisco has some magic happening there's some VC funds that avoid it, cause it's too expensive. There's some VC funds that only invest in San Francisco, because there's magic happening. We've always just been, you know... we have two portfolio companies there that have done well. Like we look at it and if it's too expensive, we have to avoid it. But we do agree that there's magic happening. I did look at a company last week. (chuckles inaudibly) So Dave, there are 300K in revenue, and their last valuation is 300 million. (both chuckle) >> Okay, so why is San Francisco more attractive, Mark? >> Well, I mean and those happened in Boston too. >> We looked at... (Mark speaks inaudibly) >> I thought you were going to tell me the valuations were down. (Dave speaks inaudibly) >> Here's the deal all right, sometimes they do, sometimes they don't and this is one, but in general, I think like they have come down. And honestly, the other thing that's happened is good entrepreneurs that weren't raising are now raising. Okay? So, a market like that I think becomes more attractive. The other thing that I think that happens is your sort of following strategies different. Okay so, there is some statistical evidence that, you know, obviously we're coming out of a bear market, a bullish market in, in both the public and the private equities. And there's been a lot of talk about valuations in the private sector is just outrageous. And so, you know, we're fortunate that we come in at this like post seed, pre-A, where it's not as impacted. It is, but not as or hasn't been, but because there's so many more multibillion-dollar funds that have to deploy 30 to 50 million per investment, there's a lot of heating up that's happened at that stage. Okay? And so pre COVID, we would have taken advantage of that by taking either all or some of our money off the table, in these following growth rounds. You know, as an example, we had a company that we made an investment with around 30 million evaluation and 18 months later, they had a term sheet for 500. So that's a pretty good return in 18 months. And you know, that's an expensive, you know, so that that's like, wow, you know, we probably, even though we're super bullish on the company, we may want to take off a 2X exposition... >> Yeah. >> And take advantage of the secondaries. And the other thing that happens here, as you pointed out, Dave is like, risk is not, it doesn't become de-risk with later rounds. Like these big billion dollar funds come in, they put pressure on very aggressive strategic moves that sometimes kills companies and completely outside of our control. So it's not that we're not bullish on the company, it's just that there's new sets of risks that are outside of the scope of our work. And so, so that that's probably like a less, a lesser opportunity post COVID and we have to think longer term and have more patient capital, as we navigate the next year or so of the economy. >> Yeah, so we've got to wrap, but I want to better understand the relationship between the public markets and you've seen the NASDAQ up, which is just unbelievable when you look at what's happening in main street, and the relationship between the public markets and the private markets, are you saying, they're sort of tracking, but not really identical. I mean, what's the relationship. >> Okay, there's a hundred, there's thousands of people that are better at that than me. Like the kind of like anecdotal thoughts that I, or the anecdotal narrative that I've heard in past recessions and actually saw too, was the private market, when the public market dropped, it took nine months roughly for the private market to correct. Okay, so there was a lag. And so there's, some arguments that, that would happen here, but this is just a weird situation, right? Of like the market, even though we're going through societal crazy uncertainty, turmoil and, and tremendous tragedy, the markets did drop, but they're pretty hot right now, specifically in tech. And so there's a number of schools of thoughts there that like some people claim that tech is like the utilities companies of the eighties, where it's just a necessity and it's always going to be there regardless of the economy. Some people argue that what's happened with COVID and the remote workplace have made, you know, accelerated the adoption of tech, the inevitable adoption, and others could argue that like, you know, the worst is still the come. >> Yeah. And of course, you've got The Fed injecting so much liquidity into the system, low interest rates, Mark, last question. Give me a pro tip for entrepreneurs. (Mark Sighs) >> I would say, like, we've talked a lot about, this methodology with, you know, customer retention, really focusing there, align everything there as opposed to top line revenue growth initially. I think that the extension I do at this point is, do your diligence on your investors, and what their thoughts are on your future growth plans to see if they're aligned. Cause that, that becomes like, I think a lot of entrepreneurs, when they dig into this work, they do want to operate around it. But that becomes that much harder when you have investors that think a different way. So I would just, you know, just always keep in mind that, you know, I know it's so hard to raise money, but you know, do the diligence on your investors to understand, what they'd like to see in the next two years and how it's aligned with your own vision. >> Mark is really great having you on. I'd love to have you back and as this thing progresses, and see how it all shakes out. It really a pleasure. Thanks for coming on. >> No, thanks, Dave. I appreciate you having me on. >> And thank you everybody for watching. This is Dave Vellante for The Cube. We'll see you next time. (music plays)
SUMMARY :
leaders all around the world. And as you know, Yeah, you bet, Dave. I love the fact that you HubSpot and that led to just and what's different there, but you know, and then really, you know, stepping in, I mean, is that a, is that a fears thing? and being on the boat or the golf course. wants to have a, you know, And once you do that, scale. the things I just think, 70% of the customers, we sign up, And then of course, you can So we don't, you know, Do you typically take board seats or not? And it really hurts the scale, I don't mean to sort And I was freaking out, you know at the assets that you have, I pushed the portfolio on, So I wanted to ask you how and others kind of in the middle. So again, I feel like the or have you changed your sort you know, this... But what changes have you made. So in addition to like great retention, We've always just been, you know... happened in Boston too. We looked at... I thought you were going to tell me And so, you know, we're And the other thing that happens here, and the private markets, are you saying, that like, you know, And of course, you've got The Fed to raise money, but you know, I'd love to have you back I appreciate you having me on. And thank you everybody for watching.
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Saleem Janmohamed, Accenture | CUBE Conversation, June 2020
(upbeat music) >> Narrator: From theCUBE studios in Palo Alto in Boston, connecting with though leaders all around the world, this is theCUBE conversation. >> Hey, welcome back all ready, Jeff Frick here with theCUBE. We're in our Palo Alto studios we're still getting through the COVID crisis. I think we're in week 12. I don't know, I can't even keep track anymore. But again, as part of this process, we're reaching out to our community, going out to the leaders of the community to really get some best practices, get some insight, and I hear from people that are out in the community and helping other companies as well as their own company, kind of get through these crazy times. So we're really excited to have in a brand new role, never been on the key before, Saleem Janmohamed. He is the senior managing director and market unit lead of the U.S West he just took over from John Del Santo, who we met when you guys opened the new salesforce location. So Saleem, great to meet you. >> Hi, Jeff, great to meet you. Thank you for having me. >> Absolutely. >> Glad to be here. Excited for being in this new role. >> So, it's a new role for you, but you've been at a center for, I think for 30 some odd years so, give us a little bit of history. How did, where did you get started? And obviously you must like the culture. You must like the opportunity to stick with it this long. >> Yeah, I am, 30 years in one company is definitely an anomaly here in the Bay area. I started actually in Toronto in financial services, I have an undergraduate degree in business and computer science and then an MBA. I was attracted to Accenture or Anderson Consulting at the time because it was a combination of business and technology. And frankly, the ability to travel the world, just from a personal perspective, I was born in Kenya of Indian parents. I grew up in the UK, I went to school in Canada and now I'm a U.S citizen. So, when someone asks me, where are you from? My usual answer is, how much time do you have? (laughs) But I've got the opportunity through Accenture to work all around the world with some amazing clients, doing incredible things. So, I'm excited about this opportunity to work with some of the leading clients in the world. >> Right? And for people that are familiar with this Accenture, you guys are kind of a matrix organization. So, in terms of the vertical specialty, you've been in the called the CMT, the Communications Media and Technology. So what's been kind of your focus from that point of view? >> Absolutely, so I spent about, as I said, 30 years with Accenture, about 20 of those years were with a wireline wireless and satellite communications companies where I was helping to essentially build out the network infrastructure, the billing and customer care infrastructure. For both large existing telcos, as well as emerging telcos or next-gen telcos, for example, in the wireless space. In markets like India and the middle East, which were emerging markets for us, and for the wireless business. The last 10 years I've spent in the software and platforms part of our business. which is really serving our high-tech client base, as well as our internet and social plant based mostly here on the West Coast. And so it's been, CMT is one of our five industry verticals. The others are products, resources, health and public sector, and financial services. So, we have gone to market traditionally, as those industry led PNS just in the last few months, we actually, right before the Pandemic, I shifted to a new operating model, which is very geography focused. We still preserved our core industry argument. But we're now concentrating in specific markets with a real focus to get all of our services, deployed into those markets and focused on the unique needs of each market. So, it's nothing like moving to a new operating model and having to deal with a pandemic, two weeks into it. It certainly tests your leadership argument as well as your leadership team. >> Right, well, at least you're not in it by yourself. And, it's interesting from your mobile background, you got to see some significant transformation driven by the mobile, especially as you said in more rural markets that were underserved by traditional wire, telephones, but wireless completely changed the game. COVID is this new kind of digital transformation opportunity. We've talked about it a lot over the last several weeks, and it was kind of this light switch moment. You didn't really have a lot of time to plan or, any plans you had were probably laid out very organized, Gantt chart way over a long, long period of time. Then suddenly it was like, boom, you can't go to work. Everybody needs to work from home. So, I'm just curious to get your perspective as you look at, say, the telco transformation and some of these other transformations that didn't have the, either the benefit or the liability, I guess, depending on how you want to define it, of kind of this forcing function that's ready, set go now, you don't really get to think about it or have a choice anymore. >> No, absolutely, look, I'll tell you the COVID crisis, never been a time in human history, when 2 billion people virtually overnight had to change their behavior And I think that's what we've seen here from an enterprise perspective. The transformation required or the capability required to actually work, have tens of thousands sometimes hundreds of thousands of employees working from home is an arduous task. If you think about Accenture, I mean, we've been a virtual organization throughout our history, We don't really have a headquarters. Our leadership team is distributed all over the world, and a lot of our workforce is actually mobile. So, early on we invested in remote infrastructure, Cloud technologies, really allowing our people to work on client sites at home, in our offices around the world, and to be able to collaborate and communicate, in that fashion. But for those organizations that haven't invested in that kind of infrastructure, COVID has really actually created a greater separation of between the leaders and the laggards. The top 10% of digital transformers have actually expanded that gap and they've created lasting value for their shareholders through that infrastructure investment that they've made. And I think about sort of today's clients that we have here, whether it's on the West Coast or around the world, at this point we've seen more digital transformation happened in the last three months, than we have seen in the last 10 years. It is on the agenda for our key clients and their boards with respect to how they create resiliency, both in their infrastructure and their business operations. So we're particularly focused on helping clients through that transformation, and closing that gap between the leaders and laggards. >> That's terrific, and I'm wondering what you could share, cause we always talk about kind of the three headed monster, right? It's it's technology, which is certainly part of it, but it's also people and process. And clearly to be able to efficiently manage a workforce of 500,000+ people I think are at essentially these days distributed all over the world, many languages, many times zones, many kind of expertises, what are some of those things along those three paths that you share in terms of best practices between the technology and the people and the process? >> Absolutely, so from it, I think, technology is the underlying foundation at this point, if you don't have the remote working infrastructure and the Cloud capability, your data and your systems accessible, to a remote workforce you're already behind. So, step one is getting the basic foundation of the fundamentals in place through that remote infrastructure as well as Cloud technologies. From a process standpoint, what we're seeing clients do today is actually rethink all their processes. If COVID has taught us one thing. I mean, three months ago, if you had asked most of the executives that we talked to, can you actually run your company remotely, most would have answered no. (Jeff laughs) Today, what we've proven over the last three months is in fact that's possible. But you really now need to create lasting change in the process, to be able to sort of sustain the value. We're finding that people are more efficient, quality's better, engagement is better, with remote working, but in order to be able to create enduring change, you're going to need to actually change and rationalize processes across the organization from selling to customer care, to marketing and to operations, and even some cases manufacturing. And that requires a cultural change as well. For organizations that haven't, aren't used to sort of virtual working, it requires an engagement model change, and really sort of bringing together a hybrid between, physical interaction and digital interaction. One of the things we're doing actually along those lines, our team is Zurich cause that pioneered this technology we're calling synapse, which allows you to go from sort of, this kind of interaction to actually augmented reality and virtual reality environments where you connect collaborate with each other in an entirely virtual world that actually replicates the real world. So, we've taken our San Francisco Hub and various other Hub locations around the world, replicated them instead of 3D space, and how people do interact with each other, in a more human way in a virtual space. So, I think what you're going to see is more of those kinds of technologies, creeping into the way people actually interact with each other as the new normal. >> Right, so, for the people that weren't prepared, right? That hadn't already kind of moved down the road in terms of SaaS applications and distributed workforce and security and all those things to bake in, did they just have to go now or are they still stuck, kind of holding their head in the sand, waiting for this thing to end. I mean, is there a way for someone to, how do they quickly make that transformation with no planning? It's one thing if you're already kind of on your way, and you just, you give it a little bit more gas, but for the people that really weren't thinking that way, do they even have a chance or it's like, sorry, you better, (laughs) you're late to the party. >> I think today, even with a standing start today, if you look at the technologies available from Microsoft, from Google, from Amazon, a lot of the big public Cloud providers, you can really get up to speed very quickly. For example, we took the National Health Service in the UK, using teams we put them online almost within a week to get them activated in a virtual environment, interacting and operating their service without having interest invested in that technology in the past so, even as an organization that hasn't done, that you can move quickly leveraging the investments in infrastructure that service providers have made over the years. >> Jeff: Right. >> I think that it requires though a leadership change. The c-suite and the board of our clients really need to see that strategic imperative of making that change in order to be able to facilitate the change through the organization. And I can tell you that, our clients are absolutely committed to that journey at this point, and are actively looking for opportunities to implement digital technology throughout every function in their organization, so that they can actually, handle these kinds of extraneous shocks to their business. >> Right. >> And if you think about sort of the three areas of focus these days, it's about, getting people to work or getting back to the office wherever possible, and doing that with a focus on keeping their people safe, and within sort of the regulatory environment that they operate. But secondly, it's about putting in place these kinds of digital technologies that allow sort of ongoing hybrid digital and physical workspaces, and also creating a different type of customer experience from selling to operations for their customer base. And then the last is actually thinking about a dramatic change in cost infrastructure through outsourcing that also creates the ability to variabilize your cost in the event of further extraneous shocks, because we don't know how long this is going to last. We don't know what the next wave might look like. So you really need to think about putting in place the infrastructure and the changes that allows you to endure both from a cost as well as a process and technology perspective, these changes in the future. >> Yeah, I want to dig into a little bit about kind of what comes next because we're into this for a while. I think it's going to keep going for a while. There's indications that we might be hitting into a second wave and in my mind, short of a vaccine we're going to be an in kind of an uncomfortable state for awhile. But I'm just curious as to how you're hearing people thinking about what going back means. Cause I, you know, I have a hard time thinking that if people have been working from home for months, right, and behaviors become habits and, people learn how to be productive and, they like to be able to eat dinner with the family. I just don't know, or what do you think in terms of kind of rushing back to jumping on the 101 every day at 7:00 to sit in traffic for two hours. I just, it seems like hopefully we're past that in a need to have knowledge workers be at an office all together at the same time every day, especially now that they've learned to be productive, kind of outside of that routine. What are some of the things that people are thinking about? How should they be thinking about it? And of course there's the whole liability issue where, you invite people back somebody gets sick. I mean, we've barely kind of begun to hear the whole lawyer piece of the story, which we don't necessarily >> No. >> need to get into. >> I mean, I think the first thing is absolutely making sure that people are safe. And I think most organizations are thinking through, how to put in place the controls and the processes to ensure that their people are safe and most are thinking about this in a very phased way. You're hearing a lot of our Bay area clients announcing that they're not returning back to work this year. And, several are saying, perhaps even never. And so I think that, there is a fundamental change happening here with respect to going back to the office. Our sense is that there's going to be a much more hybrid environment where, it's going to be perfectly fine for folks to be working from home two or three days a week, and then going to the office where it's necessary to collaborate in a physical way. And also a human way, I think that, we do need as humans that interaction, a physical interaction. And so I think, we may be physically apart, but we need to be socially interactive. And I think organizations are trying to figure out sort of the right blend there. But I don't think we go back to a normal, if you will the old normal, which was five days a week in the office, I do think that we're going to be in a much more virtual environment. And frankly, there are some benefits of that in that, if you look at our organization because we're so global, we're able to tap into talent all around the world that can help our clients here in the Bay area, because they're more comfortable now, with the use of virtual technology. So I do think that the new normal will be a hybrid environment, much more so than it has in the past. >> Yeah, we talked to, I don't know if you know, Darren Murph, GitLab, they're really interesting company. They've been 100% remote from forever. So they've got a lot of really defined practices and processes in place in terms of like, which communication channel is for what types of communication and Darren's point was because they are mobile and they are in different time zones, you have to be much more defined and thoughtful in the way that you organize your communications so that people can be more self serve. And that those things will also work great in a physical world you just didn't have to have in the physical world. And his point is, we can just throw people in a room and hope that they get together, that doesn't necessarily always happen. And so by using some of these remote management techniques and processes you're actually going to be much more effective whether you're together in a room and can go out to lunch together, or you're still distributed team. And really kind of, as we've seen this transition from kind of do we want to put it in Cloud, to why don't we want to put it in the Cloud, to kind of a Cloud first and then on kind of a mobile, where your history is, should it be a mobile app, or should it be mobile first? It almost feels like now it's going to be remote first. And then if there's a reason to come to the office, it's an important meeting we need to get together. People are coming from out of town, but it almost feels like it's going to shift that remote's going to be the primary form. And then the physical getting together really be secondary. I don't know if you are hearing anything along those lines. >> No, absloutely, we've seen that in our own environment. I think the level of engagement between our leadership teams here in the West and all around the world and in the market units is actually significantly greater. It's not that you run into someone in the hallway with especially in a very large organization like ours, you are now actually connecting face to face with people. The days of the conference call are gone, and you're actually interacting and you're peering into the lives and the homes of the colleagues that you've worked with for many years. I think that's actually a pretty fundamental social change, and actually creates a level of proximity that perhaps you didn't even see when you were together in an office somewhere, and you're appearing into the lives, if you will, of your counterparts. I think that's a pretty fundamental change. And, if I look at the forms of engagement, I mean, we have, most of our population is under 30 around the world. And so they're used to a digital channels of communication, both on the mobile handset, as well as on their laptops and desktops, through online channels. And so, we're actually leveraging that to be much more connected, even in this virtual world than we were in our physical world. >> Jeff: Right. >> And I think most organizations see that as an avenue to really get a pulse on what's happening with their workforce and in their business, especially in a global setting. >> Right, and I wonder if you could share some best practices on kind of from a leadership perspective, cause you're part of Julie's executive team. I'm sure you guys are distributed all over the world and I assume your direct reports, maybe a little bit less distributed now that you're running the U.S. West but, one thing we keep hearing is that the frequency and the variety of the communications has got to go up a lot both in terms of, what you're talking about and how often you're talking to. And as you said, kind of getting into this, kind of human side, because you are getting invited into people's homes. What can you share that you guys have been doing best practices at a center forever because you've been managing distributed teams, since the very beginning? >> Yeah, no, absolutely. I mean, if you look at just this week, I spent eight hours with Julie and the entire Global Management Committee, the top 40 people, or so within Accenture. Every morning through video conferences, we interacted with Julie, highly interactive sessions, where we went through our strategy or financial results, some of the key initiatives we're trying to drive, and instead of what we would have done historically is fly 40 people to some part of the world, and how's them in a hotel room for two or three days to have the same session, we were incredibly more productive. We had three blocked hours per day over the last three days, again using digital media to engage with each other converse share our rich media content much more productive use of technology and frankly, a lot less wear and tear on people flying around the world, and as substantially lower cost. So, I think that that's something that is here to stay. I can't see us going back to the model where we, fly people around for internal meetings, certainly. From a West perspective, I meet with my management team, we scheduled calls now three times a week, Monday, Wednesday, Friday, typically, we get together for an hour. We conduct sort of what's going on with the business, where are the issues, what do we need to solve? And we do that entirely virtually, if you think about it, I'm getting, an hour or three hours a week with my entire leadership team, connected and collaborating around the same issues, in a much more kind of organized and concentrated way than if I ran into them at the coffee machine or at the water cooler. I am actually getting more engagement, more organization and more focus through my leadership team, in this new world than perhaps I would have had, in new. >> Right. >> So, I think that there's a lot of benefit, to this model. I still think that there's an opportunity to get, when we have large meetings and we need to sort of convey a particular message. It is nice to be able to get together with people physically. But I think that that's going to be less often now than in the past. >> Right, I just think people it's just different, right? It's not better or worse, it's just different. We had an interview earlier today. I think we had somebody on from Singapore, somebody on, from India, somebody on from Germany, our host was in Boston and the production was here in Palo Alto. You couldn't do that to get all those people together in a physical space is a lot bigger investment and a lot more difficult. So, it's just, it's different. It's not the same as being together. We can't go out and get a beer after this is over, but at the same time, it's a lot easier to grab an hour and get together with people. So, I think there is, it's different, it's not a substitute is different. >> Yeah, I mean, to that point, if you think about our clients they are global, their executives are global. The ability to actually connect with clients have a conversation regardles of where they are on the globe You know, it's, we are actually much more able to do that now because it doesn't require flying. It doesn't require sort of scheduling months ahead to make sure everyone can be in a particular location. You can literally just schedule a meeting and have it the next day. >> Jeff: Right. >> And that makes us much more responsive to our client's needs and much more accessible as they have questions for us. So I think there's definite advantages to this mode of working. >> Right. So Saleem, before I let you go, it's a great conversation and we could go all day, but we'll let you (laughs) get back to work. But I've just, especially since you come from a communications background and a 30 year veteran in this space I mean for as bad as this pandemic has been and it's bad, right? A lot of people are dead, a lot of businesses like restaurants and airlines, speaking of airlines and hotels, couldn't go digital right away. Right, we're fortunate to be in the knowledge business that we could. But what I really want to get your perspective is the fact that we have so many of these tools in place today that actually enabled it to happen kind of easily, right? We've got fast internet and we've got a high power mobile devices. And we have a huge suite of mobile applications from Salesforce to Slack, to Acuity. That's the software we use for scheduling. I mean, there's so many tools that, you look at had this happened 10 years ago, of five years ago, 15 years ago, a really different level of pain. And I'm sure, as you look back to the old days, put again application of that service providers and laying all this fiber and a lot of that stuff in 2000 looked like it wasn't necessarily going to pay off. And in fact, a lot of that infrastructure that was put in in those early days has really, kind of shined in this moment where it had to. And it's, I just love to get kind of your perspective with a little bit of a history of how these systems have developed and are in place and really enabled, kind of this work from anywhere, communicate from anywhere, almost do anything as long as you've got access to some type of a device and an internet connection. >> Yeah, I mean, I'll tell you that the broadband infrastructure investments that our telco clients have made over the last, two decades or so have really come into their own through this crisis. I think if you look at the level of investment, Microsoft, Amazon and Google have made in Cloud infrastructure has enabled, our organization, as well as many others, to be able to turn on a dime with respect to this crisis. I actually think that emerging economies that are implementing for example, 5G technologies, and adopting those technologies sometimes faster than their Western counterparts are actually, will leap frog, with respect to using those technologies, and allow if you will, their economies, their businesses, to sustain these kinds of impacts in a much more ready way in the future than perhaps in the past. And I think that, digital and digital transformation is sort of a element to the business in the future and frankly, to sustaining, economies. So, I think mobile technology, Cloud technology, and the ability to sort of digitize your business and your economy are critical success factors for the future. >> Yeah, if not, you're in trouble because everybody else is doing it. >> Exactly. (Jeff laughs) >> All right, Saleem. Well, thank you for spending a few minutes, sharing your insight, really appreciate it. And congratulations on the new position. I'll look forward to seeing you in that beautiful, innovation Hub, one of these days, as soon as we can get back outside. >> Yeah, thank you so much, Jeff, I look forward to having you at the San Francisco Hub and showing you the virtual implementation of that Hub on our CMS platform. >> Awesome, look forward to it, thanks a lot. >> All right, you take care. >> All right, he's Saleem, I'm Jeff, you're watching theCUBE. Thanks for watching. And we'll see you next time. (upbeat music)
SUMMARY :
leaders all around the world, of the U.S West he just took over Hi, Jeff, great to meet you. Glad to be here. to stick with it this long. clients in the world. So, in terms of the vertical specialty, and having to deal with a pandemic, a lot of time to plan and closing that gap between the leaders And clearly to be able to efficiently but in order to be able of moved down the road a lot of the big public Cloud providers, in order to be able to the ability to variabilize I think it's going to and then going to the in the physical world. and in the market units and in their business, Right, and I wonder if you could share and the entire Global It is nice to be able to get together and the production was here in Palo Alto. and have it the next day. much more responsive to And in fact, a lot of that infrastructure and the ability to sort you're in trouble because (Jeff laughs) And congratulations on the new position. I look forward to having Awesome, look forward to it, And we'll see you next time.
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Rob Strechay | CUBEConversation, March 2020
(energetic funk music) >> Hi, I'm Stu Miniman, and welcome to a special CUBE Conversation. I'm coming to you remote from our Boston-area studio in Marlborough, Massachusetts, and really happy to welcome to the program, actually, from down the road from where I'm sitting, but testing our coast-to-coast live-to-air remote capabilities, of course, everybody is working from home or things like that, Rob Strechay, CUBE alumni and friend of the program. Rob, it's great to see you. >> Yeah, thanks for having me on. Really glad to help you guys out and get on here and talk about what's goin' on, 'cause this remote thing is definitely going to be the wave for the next month or two, at least. >> Yeah, so, Rob, you spend a lot of your time talking to companies about strategic planning and the first thing for you is, in the industry, sometimes we talk about these black swan events, the things that, you know, we had our plans in place, a lot of companies either had their 2020 sales kickoffs or were getting ready for them, and all of a sudden, basically, everything that you were planning for, let's stop and re-evaluate, because coronavirus stuff is hitting, economic conditions globally are being impacted. What's the first thing that you tell people when you're advising when something completely unexpected and far-reaching, that we might not have full information on, hits? >> Yeah, I think there is, it's a great way to target and say, "Okay, where can I trim the fat, "but at the same time, where do I not "want to over-rotate or panic?" And I think that's a big piece of it, is that you don't want to go and panic too much and say, "Hey, we have to throw everything out." I think there's an opportunity, and there's definitely opportunities, but if you're looking at the different verticals that are being hit by this, if you look at things like healthcare, we have HIMSS that's supposed to be going on this week that was canceled, and all of the medical professionals and IT professionals at those hospitals are pretty much on lockdown. So if you're selling into that vertical, maybe then it is time to panic a little bit, or find another vertical, or understand how you go cross-vertical, in a way. So you have to evaluate what's going on, but don't panic, don't over-react to these types of events. >> So, Rob, you've worked with a lot of companies that provide disaster recovery. In the IT space, it's, "How do I deal with a failure?" One of the things that I know a lot of companies look at is when things go wrong, when there is some natural disaster or, like what we're having today, is, "Do I jump in and say, 'Hey, we can offer things'?" You see a lot of the companies that are providing remote services, take your Google, Microsoft, Zooms, are, "Hey, here's a free tier that you're able to use," but how much do you jump on this as a marketer, or how much do you just say, "Hey, we're here for you, "if there's anything we can do to help there," but you don't want to be seen as ambulance chasing or trying to profit off of some widespread disasters? >> Yeah, I think that's exactly it. The ambulance chasing part, you have to use a little common sense when you're going into these, and I think that goes a long way. You don't want to be seen as ambulance chasing, and, for instance, some of the small- to medium-size companies I've been watching in the tech and talking to some of their teams, they're putting out information, saying, "Hey, we're still up." If they're shipping hardware, "Hey, we're "still within our lead times. "We've built out enough capacity prior to this "and we'll be able to ship within 14 days of an order." So, reassuring their customers that they can get the kit out to them. At the same time, they're saying, "Hey, here is "what we're seeing from our customers, "that, if you're having trouble even once we do "ship it, you don't have somebody on site "to take it in, so we can offer services "to help you with that. So, helping them do staff augmentation or do things in a different manner, I see that as not the ambulance chasing aspect of it. I think if you're marketing into it, it's a little tough when you say, "Hey, well, "I'm the best remote desktop thing going, "and everybody can work from home," and trying to say, "And by the way, you have to buy into this "particular tier to get your entire company going." I think, again, you can look at, how do you share, maybe, the pain or share a loss leader going in, and look to build that. If you have confidence in your product, you'll get them on board, and they'll continue to do this, and they'll continue to move forward with it, because, like you said, I don't think anybody was necessarily prepared for a quarantine of an entire country, like Italy, or something of that nature. >> Yeah, the remote work is definitely a very hot topic. That doesn't necessarily mean that today is the day to start the 5,000-person virtual desktop project. >> Exactly. >> Because we know how long these things have a lead time. Rob, I want to ask you, actually, when you talk to customers, you've spent a lot of time in your career talking to customers, one of the buzzwords we've had in the industry is digital transformation. One of the big outcomes of digital transformation is to be able to react and move fast and be more agile. So I just wanted to get your take on what you're hearing from customers, where, of course, it's a spectrum, but what they're doing, and is this something that they should they should put on hold, is it something is going to help them prepare for things that they weren't necessarily thinking about? >> I think it's the latter, right? I think you're really, I would push in on digital transformation at this point in time, because you're not going to know what's going to break until you get into these situations, and I would say that we've seen a couple in the financial industry as we've gone through the volatility in the markets where they've pushed in on digital transformation, or there are some startups that have really pushed in on doing things in a new way from the traditional financial services companies, and they've found out, hey, stuff is breaking, and they're going to pay some fines to the SEC. And some of the traditional ones that have their digital transformation projects, they've bumped into this same exact thing, where they were having outages. So it's not just the new startups, it's some of the older, more established players that are finding out that, hey, you don't know until you get into that war, you don't know until you engage that enemy, per se, as that black swan event, what's going to break. So push in, I would almost double down on it, and say, "Listen, this is going to be "the way that helps us smooth these out. "As we can distribute things out, "we don't have, necessarily, one data center "where everybody has to go to, "and now that entire county is locked down, "or there's the National Guard surrounding it "and you can't get to it." >> Yeah, Rob, I'm wondering if you have any commentary on just the general dispersion of the workforce. You've worked for a variety of sizes of company, you've been a remote worker, you've worked for companies where you're far separated from the headquarters. Any kind of tips or recommendations from your background that you'd have for people and today? >> Yeah, I think, again, for the people who haven't done it before, it is an adjustment. You actually find that you work more hours being at home than you would in a natural, an office. I think that also, how do you keep your sanity when you're really distant from people, and how do you keep that connection and that culture? I definitely think that these solutions, like Teams and Slack and what have you, and Zoom and Webex, have come a long way to help connect people, and I think it's really leveraging those tools around you to have that connection. And I think that we've seen some of the announcements of people about putting out guidelines of, "Hey, here's how we have a remote workforce." And I've seen, actually, more, and it's been a trend out on the West Coast for a little while, where their engineering teams, the dev teams, are very diverse and very disparate because you can't find everybody in the Valley anymore. So how, maybe some of the people are in Washington, maybe they're in Oregon, and California, you have some on the East Coast, or even over in the Ukraine, for instance. Trying to create events to bring everybody together, doing more outreach as an executive to the entire company, becomes critical because sharing of that information is what people want to understand. They want to feel connected back into what's going on at what they perceive as corporate. >> Yeah, so some great commentary there, Rob. Yeah, absolutely, we've seen plenty of the software companies out there that have not only tooling, but best practices on how to do this, as well as, through social media, I've seen a lot of blog posts, things on Twitter and the like, yeah, and some things that you don't think about as much. I'm not regularly a remote worker, but, right, make sure you take time to eat, make sure you've blocked out the hours that you're going to have meals with family. And something I always noticed is, "Oh my gosh, I might spend an entire day "like this on conference calls (Rob laughs) "or sitting and working," as opposed to, if you're in the office, you get up, you walk around, you talk to some people, and it's like, you need to make sure you stretch (laughs) a little bit-- >> Yeah, absolutely. >> Because otherwise, you can end up sitting for eight hours, and that's really not good. >> Rob: (laughs) Yeah, definitely need those mental breaks. >> Yeah, all right, Rob, I want to give you the final word. What's, let's kind of put beyond some of the things that are right in front of us right now, give you kind of an open technology space. What's interesting you out in the market here in the early parts of 2020? >> Yeah, I think there's a lot of very interesting things going on with AI, and I think people are finally starting to get past the hype of "AI this, AI that" and trying to look at what the use cases are behind AI, and how that's really going to help reinvent some of the technology that we have used. I kind of always say that everything old is new again. But I think there's going to be some great new tech coming out that will help enable these types of digital transformations, and I see a lot of new companies approaching AI and not just saying, "Hey, I'm an AI company," but, "Here's the use case that I'm really fulfilling." And I think that's showing some of the maturity, I think that's going to help as this artificial intelligence or machine learning really starts to push in and help people become more operationally efficient, so maybe then we can start to realize some more of cloud, and more of this, "Hey, I had this data center, "now I am moving everything to the cloud," versus, "Well, I'm going to move it, "but I'm going to lift and shift, "and I still have the operational legacy." >> Yeah, absolutely. If I can do a little compare and contrast, back in the big-data world, everybody used to always complain that we had the best minds in our business working on how we could optimize people clicking on an ad, (Rob laughs) and when I look at AI, there's a lot of tech for good out there, there's amazing outcomes, there's things that it can really be transformational. All right, Rob, I know that you've been doing a little bit more writing, you're posting on LinkedIn some of your strategy. If people want to learn more and keep an eye on what you're doing, what would you recommend? >> Yeah, I would say go onto my Twitter feed, @RealStrech, and-or go to my LinkedIn. Feel free to connect with me there. It's Rob Strechay, you can find me there pretty easily. There's not many Strechays in the world. So feel free to connect with me and view my articles there, and really, this has been a lot of fun. >> All right, well, always good to get two boys from Parsippany, New Jersey, to get together, talk about technology, and share it with the community. Rob, great to catch up with you. >> Thanks, Stu, take care. >> All right, I'm Stu Miniman, everybody, and thank you so much for watching theCUBE. (energetic funk music)
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I'm coming to you remote from our Boston-area studio Really glad to help you guys out and the first thing for you is, is that you don't want to go and panic jump on this as a marketer, or how much do you to move forward with it, because, like you said, Yeah, the remote work is definitely a very hot topic. is it something is going to help them prepare and say, "Listen, this is going to be Yeah, Rob, I'm wondering if you have any commentary I think that also, how do you keep your sanity and it's like, you need to make sure you can end up sitting for eight hours, Yeah, all right, Rob, I want to give you the final word. I think that's going to help as this artificial back in the big-data world, everybody So feel free to connect with me Rob, great to catch up with you. and thank you so much for watching theCUBE.
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Craig Hibbert, Vcinity | CUBE Conversation, March 2020
from the silicon angle media office in Boston Massachusetts it's the queue now here's your host David on tape hello everyone and welcome to this special presentation we're gonna introduce you to a new kind of company first you might recall we've been reporting extensively on multi cloud and the need to create consistent experiences across cloud at high performance now a key to that outcome is the ability to leave data in place where it belongs not moving it around and bringing a cloud like experience to that data we've talked about kubernetes as a multi cloud enabler but it's an insufficient condition for success latency matters in fact it's critical and the ability to access data at high speeds wherever that data lives well we believe be a fundamental tenet of multi cloud now today I want to introduce you to a company called vicinity V CIN ity the simplest way to think of this company is they turn wide area networks into a global land and with me is Craig Hobart to talk about this he's the VP at vicinity Craig good to see you again thanks a lot thanks Howie middays good to be back so when I first heard about this company I said wow no it can't that breaking the law of physics so first of all tell me a little bit background about the company sure yeah absolutely so about two decades ago this company was formerly known as Bay Microsystems they were they were asked to come up with a solution specific for the United States military and there was a couple of people involved in that that tender fortunately for us Bay Microsystems prevailed and they've had their solution in place with the US military for well over a decade approach in two decades so that is the foundation that is the infrastructure of where we originated so did I get it right it kind of come through what you do can you add some color to that yeah yeah as much as I can right so based on who the the main consumer is so we do some very creative things where we we take the benefits of tcp/ip which is the retransmit the ability to ensure the data arrives there in one piece but we take away all the bad things with it things like dropping packets typically ones are lossy networks and and most people are accustomed to two fiber channel networks which of course which are lossless right and so what we've done is take the beauty of tcp/ip but remove the hindrances to it and that's how we get it to function at the same speeds as Al and overall one so but there's got to be more to it than that I mean it just sounds like magic right so you're able to leave data in place and access it at very low latency very high speeds so you know what's the secret sauce behind that is it is it you know architecture patents I mean yeah absolutely so we have over 30 unique patents that contribute to that we're not just doing those things that I just thought about before is a lot more we're actually shortly in the typical OSI stack the the moving through those layers and using our DMA so a lot of companies users today obviously infinite out uses in between the nodes Dell uses at HP is it's a very ubiquitous technology but typically it has a very short span it's designed for low latency as a 21-foot limitation there's certain things you can do to get around that now so what we did in our earlier iterations is extend that so you could go across the world but utilizing that inside a proprietary sort of l2 a tunneling protocol allows you to reinstate those calls that happened on the local side and bring them up on the other side of the world so presumably that sets up for Rocky it does yeah and rocky to you absolutely so we use that we use it converged Ethernet we can do some magical things where we can go in InfiniBand and potentially come out rocky at the other end there's a lot of really good things that we do obviously if it uh bans expensive converged Ethernet it's a lot more feasible and a lot easier to adapt when we can make sure I understand this so you think InfiniBand you're thinking you know in a data center you know proximate and shocking synchronous distances are you saying that you can extend that we can but extended not extending finna band but you're saying you can you translate it into Ethernet yeah yeah we we translate into we have some proprietary mechanisms obviously that that all the patents on but in essence that's exactly what we're doing yeah we take in the earlier years InfiniBand and extend that to wherever it needed to be over any distance and and now we do it with conversion and infinite in like speeds yeah yeah so obviously you've got that we can't get around physics oh I mean it for instance between our Maryland office and our San Jose office it's a 60 millisecond r/t team we can't get beyond that we can't achieve physics but what we can do is deliver us sometimes a 20x payload inside that same RTT so in essence you could argue that would be due to the speed of light by delivering a higher payload is what's the trade-off I mean there's got to be something here yeah so it's today it's not it's not ideal for every single situation if you were to do a transactional LTP a database at one side of the world to the other it would that would not be great for that something files yeah so so what we actually do I mean some some great examples we have is seismic data we have some companies that are doing seismic exploration and it used to take a lot of time to bring that data back to shore copied to a disk array and then you know copied to multiple disk arrays across the world so people can analyze it in that particularly use case we bring that data back we can even access it via satellite directly from the boats that are doing the the surveys and then we can have multiple people around the world looking at that sample live when we do a demonstration for our customers that shows that so that's one great example of time to market and getting ahead of your competition what's the file system underneath so we have a choice of different file system is a parallel file system we chose spectrum Connect it's a very ubiquitous file system it's well known it has there is no other file system that has the the hours of runtime that that has we off you skate the complexities from the customers we do all of the tuning so it's a custom solution and so they don't see it but we do have some of the hyper scales that want to use lustre and cluster and be GFS and things that we can accommodate those so you have a choice but the preferred is gpfs is a custom one we have you absolutely if somebody wants to use another one we have done that and can certainly have dialogues around it could talk about how this is different from competitors I think of like guys like doing Wayne acceleration sure sure yeah so what acceleration regardless of who you are today with it's predicated upon caching substantial caching and some of the problems with that are obviously once you turn on encryption that compression and those deduplication or data reduction technologies are hampered in that caching based on who our primary customer was we're handed encrypted data from them we encrypted as well so we have double layers of encrypted data and that does not affect our performance so massive underlying technological differences that allow you to adapt to the modern world with encrypted data so we've been talking about I said in the intro a lot about multi cloud can you tell us sooner where do you fit in but first of all how do you see that evolving sure and where do you guys fit in Joe so I actually read to assess very certain dividends I read your article before we had a dialogue last week and there was a good article talking about the complexities around multi cloud and I think you know you look at Google it's got some refactoring involved in it they're all great approaches we think the best way to deal with multi cloud today is to hold your data yourself and bring those services that you want to it and before we came along you couldn't do that so think now a movie studio we have a company in California that needs people working on video editing across the world and typically they would proliferate multiple copies out to storage in India and China and Australia and not only is that costly but it's incredibly time consuming and in one of those instances it opens up security holes and the movies were getting hacked and stolen and of course that's billions of dollars worth of damage to to any movie company so by having one set of security tenants in your in your physical place you can now bring anybody you want to consume that day to bring them all together bid GCP AWS as you for the compute and you maintain your data and that segues well into things like gdpr and things like that where the data isn't moving so you're not affected by those rules and regulations the data stays in one place it's we think it's a huge advantage so has that helped you get some business I mean the fact that you have to move data and you can keep it in you can give us an example yeah it absolutely doesn't mean if you think of companies like pharmaceutical companies that have a lot of data to process whether it's electron microscopy data nano tissue samples they need heavy iron to do that we're talking craze so we can facilitate the ability to rent out supercomputers and the security company of the farmers is happy to do that because it's not leaving the four walls present the data and run it live because we're getting land speeds right we're giving you land speed performance over the wine so it's it's possible we've actually done it for them to do that craze make money by renting the farmers are happy because they can't afford craze it's a great way to accelerate time to marketing in that case they're making drug specific for your genome specific for your body tissue so the efficacy of the drugs is greatly improved as well well as you have been we know the storage business primary storage right now is I've said it's a knife fight yeah and it's a cloud is eating away at it flash was injected and gave people a lot of head rooms and they're not buying spindles for performance anymore but but data protection and backup and and data management is really taking off do you guys fit in there is are there use cases for you you there when you think of companies like cookie City and rubric and and many others that are the cloud seems to be a tailwind for them is it a tailwind for you I think so and I think he just brought up a great point if you look at and again another one of your articles I'm giving you some thanks Rick you know saying I won't forget it is the article you wrote I thought was excellent about how data is changed it's not so much about the primary data now it's about the backup data and what rubric and cohesive tea especially have done is bring value to that data and they've elevated it up the stack for analytics and AI and made available to DevOps and that's brilliant but today that can find it too within the four walls of that company what vicinity can do for those companies has come along and make that data available anywhere in the world at anytime so if they've got different countries that they're trying to sell into that may have diff back up types or different data they can access this and model the data and see how it's relevant to their specific industry right as we say our zeros and ones are different than your zeros and ones so it's a massive expansion it take that richness that they've created and extrapolate that globally and that's what facility brings to the table you know within the days of big data we used to look at high performance computing as an example going more into commercial notes that's clearly happened but mainstream is still VMware is there a VMware play for you guys or opportunity great question great question in q1 of this year so so January end of January 2020 typically in the intro we talked about how we were born on a6 which is incredibly expensive and limited you get one go ahead and then we move to FPGAs we actually wrote a lot of libraries that took the FPGAs into a VMware instance and so what we're doing now with our customers is when we go in and present they say there's no way you can do this and we show them the demo when we actually leave they can log-in download to VMware instances put one in in these case one the west coast or with one of my customers we have now one on the east coast one in London download the VM and see the improvement that we can get over their dedicated lines or even the Internet by using the VM fact we did that in a test with AWS last week and got a 90 percent improvement just using the VM so when you are talking to customers what's the you know what's the the situation that you're looking for the the problem that comes up that you say bone that's vicinity maybe you could show not you do slash call in there so I think a lot of that is people looking to use multi cloud right that aren't sure which way they want to go how they want to do it and for other companies that can't move the data there's a lot of companies that either went to the cloud and came back or cannot go to the cloud because of the sensitivity of the data so and also things like the the seismic exploration right there is no cloud solution that makes that expedient enough to consume it as it's been developed and so anybody that needs movie editing large file transfer dr you know if you're moving a lot of files from one location to another we can't get involved in storage replication but if it's a file share we can do that and one of the great things we do is if you have cysts or NFS shares today we can consume those shares with the with the spectrum scale the gpfs under the cover and make that appear anywhere else in the world and we do that through our proprietary technology of course so now remote offices can collapse a lot of the infrastructure they have and consume the resources from the main data center because we can reach right back here at land space they just become an extension of the land no different than me plug in the laptop into an Ethernet you pay a penalty on first byte we do but it's almost transparent because of the way tcp/ip works very chatty yeah it is so we drop all that and that that's a great question an analogy we use in house is you turn on a garden house and it takes a few seconds for that garden hose to fill but with us that water stream is constant and it's constantly output in water with tcp/ip a bit stop start stop start stop start and if you have to start doing retransmit which is a regular occurrence of tcp/ip and that entire capacity of that garden hose will be dropped and then refilled and this is where our advantage is the ability to keep that full and keep serving data in that what you just described makes people really think twice about multi clouds essentially they want to put the right workload in the right place and kind of leave it there and essentially it's like the old mini computer days they're creating you know silos you're helping sort of bridge those we are that and that is the plot and so you know we have B to B we are B to C I mean if you sit and think about the possibilities I mean it could end up on every one of these right this software you know do we tackle every Wireless point this is this is some of the things that we can do you're an app or do we put vicinity on that to take the the regular tcp/ip and send the communication you know through through our proprietary Network around proprietary configuration so there's a lot of things that we can do we can we can affect everybody and that is that is the goal so divide by hardware from you or software or both that's another great question so if you are in a data center in the analogy I just gave before about being a a big data center you would use a piece of hardware that's got accelerants in it and then the remote office could use a smaller piece of hardware or just the VM with the movie company example I gave you earlier India and Australia is edit in live files on the west coast of the United States of America just using the VM so it depends what we come in as we look at your needs and we don't oversell you we try and sell you the correct solution and that typically is a combination of some hardware in the main data center and some software at the others so I've said you know multi-cloud in many ways creates more problems today than it solves you guys are really in there attacking that multi-cloud is a reality it's it's happening you know I said historically it's been a symptom of multi-vendor but now it's becoming increasingly a strategy and I think frankly I think companies like yours are critical in the ecosystem to really you know drive that transformation for organizations so congratulations thank you thank you we hope so and I'm sure we'll be seeing more of you in the future excellent well thanks for coming in Craig and we'll talk to you soon thank you for watching everybody this is Dave latte for the cube and we'll see you next time
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Sebastien de Halleux & Henry Sztul & Janet Kozyra | AWS re:Invent 2019
>>law from Las Vegas. It's the Q covering a ws re invent 2019. Brought to you by Amazon Web service is and in along with its ecosystem partners. >>Hey, welcome back. Everyone's two cubes. Live coverage I'm John for with the Cube were here reinvent date, too, as it winds down Walter Wall interviews two sets here. We want to think Intel, big sponsor of this, said we without Intel, we wouldn't have this great content. They support our mission at the Q. We really appreciate it. We're here and strengthen the signal the noise on our seventh reinvent of the eight years that they've been here. We've been documenting history, and we got a great panel lined up here. They got Sebastian to holler Who's the CEO? Sale Drone. Henry Stalls, Stool The VP of Science and Technology and Bowery Farming. Great use case around the food supply and Janet his era space weather scientists at NASA. The Kilo Physics division. We got a great lineup here. Great panel. Welcome to the Cube. Thanks for coming. Thank you. Okay. We'll start with you, Jen. And you're doing some super cool space exploration. You're looking at super storms in space. What's your story? >>Yeah, I work at NASA and NASA has in its mandate to understand how to protect life on Earth and in space from events like space, weather and other things. And I'm working with Amazon right now to understand how storms in space get amplified into super storms in space, which now people understand, can have major impacts on infrastructures head earth like power grits. >>So there's impact. >>There's a >>guy's measuring that, not like a supernova critical thing like >>that >>of, like, practical space. >>Actually, the idea that the perception of the world of the other risks of space weather changed dramatically in 1989 when Superstorm actually caused the collapse of a power grid in Canada and the currents flowing in the ground from the storm entered the power grid and it collapsed in 90 seconds. It couldn't even intervene. >>Wow, some serious issues. We want to get into the machine learning and how you guys are applying. But let's get through here, and we're doing some pretty cool stuff that's really important. Mission. Food supply and global food supply something that you're doing. What I think it might explain. >>Yeah, Bowery were growing food for a better future by revolutionizing agriculture. And to do that, we're building these ah network of large warehouse scale indoor farms where we go all sorts of produce indoors 365 days a year, using zero pesticides using hydroponic systems and led technology. So it's really exciting. And at the core of it is some technology we call the Bowery operating system, which is how we leverage software hardware in a I tow, operate and learn from our farm. >>I'm looking forward to digging into that Sebastian sale drone. You're doing some stuff you're sailing around the world. You got nice chance that you now tell your story. >>Sadly, no way. Use wind powered robots to study the 20% of the planet that's currently really data scarce. And that's the oceans on. So we measure things like biomass, which is how many fish down in the ocean. We measure the input of energy, which impacts weather and climate. We mapped the seabed on. We do all kinds of different tasks which are very, very expensive to do with few ships >>and to report now that climate change is on everyone's agenda, understanding potentially blind spots. Super important, right? >>That's what I'm trying to, You know, this whole question of if it's a question of what? When and what and how much. And so, you know, the ice is melting, the Gulf Stream is changing, and Nina is wrecking havoc. But we just do not understand this because we just don't have the data. In city, we use satellites where they have very low resolution. They cannot see through the water where you ships. No, has 16 ships he in the U. S. So we have to do better. We have to translate this into a big data problem. So that's what we're doing. We have 1000 sale drones on our plan with 100 water right now. And so we're trying to instrument old oceans all the time, >>you know, and data scales your friend because you don't want more data. Yes. Talk about what you're working on. What kind of a I in machine learning are you doing? You just gathering day. Then you're pumping it up to the cloud via satellites or what's going on there? >>One of the one of the use cases trying to understand you know who's out there. What are they doing? Another doing anything illegal. So to do this, you need to use cameras and look at the horizon and detect. You know whether you have vessels. And if those vessels are not transmitting the position, it means that they're trying to stay hidden on the ocean. And so we use machine learning and I that we train on on AWS to try to understand what where those things are. It's hard enough on land at sea. It's very hard because every pixel is moving. You have waves. The horizon is moving, the skies moving, the ship is moving. And so trying to solve this problem is a completely new thing that's called maritime domain awareness on, and it's something that has never been done before. >>And what's the current status of the project? >>So wave been live for about four years now we have 100 sail drones were building one a day towards the goal of having 1000 which we covered all the planet in a six by six degrees squares on. We are operationally active in the Arctic in the tropical Pacific. In the Atlantic. We just circumnavigated Antarctica, So it's the thing. That's really it's out there. But it's very far from from from land, >>So the spirit of cloud and agility static buoy goes away. You want to put the sale drones out there to gather and move around and capture. >>That's what the buoy is. You know, a massive steel thing, which has a full mile long cable, and it's it's headed to the silo in a fix stations one point and the ocean goes by. You having and robots means that you can go where you know something interesting is happening where you have a hurricane where you might have an atmospheric river where you might have a natural catastrophe or man made catastrophe. So this intelligence of the platform is really important in the navigation. That platform requires intelligence. And on the other side, getting 1000 times more data allows you to understand things better, just like Michael is doing. >>It isn't a non profit of four profit venture. >>It's a for profit company. So we said raw data a fraction of the cost of existing solution to try to create this kind of transformative impact on understanding what's happening >>that's super exciting for all the maritime folks out there because I love the ocean myself. Henry, you you're tackling real big mission. How using technology. I can almost imagine the instrumentation must be off the charts. What's your opportunity? Looked like? A tech perspective >>s o The level of control we have in our farms is really unparalleled. Weaken tune Just about every parameter that goes into growing our plans from temperature humidity Co Two light intensity day night cycles list keeps going on. And so to do Maur with fewer resource is to grow Maurin our farms. We're doing something called science a scale where we can pull different levers and make changes to recipes in real time. And we're using a I tow, understand the impact that those changes have and to guide us going from millions of different permutations. Trillions of permutations, really too. The perfect outdone >>converging. You jittery? Look at the product outcome. You circle that dated back is all on Amazon >>way. Do operate on Amazon. Yeah, and we're using deep learning technology to analyze pictures that come from cameras all over our farms. So we actually have eyes on every single crop that grows in our facilities and So we process those, learn from the data and and funnel that back into the >>like, Maybe put more light on this or do that kind of make a just a conditions. Is that that thing? That's >>exactly it. And we grow lots of different types of plants. We grow butter, head lettuce, romaine, kale, spinach, arugula, basil, cilantro. So there's a lot of different things we grow, and each of them require different, different little tweaks here and there. Toe produced over the best tasting and most nutritious product. >>That's cool, Janet Space. Lastly, on one inspection, we're gonna live on Mars someday. So you might be a weather forecaster for what route to take to Mars. But right now, the practical matter is Israel correlation between these storms. What kind of data problem are you looking at? What is the machine learning? What are some of the cool things you're working on? >>It? We have a big date, a problem because storms of that magnitude are very rare. So it's hard for us to find enough data to train a I we can't actually train a we have to use, you know, learning that doesn't require us to train it, but we've decided to take the approach that these super storms are like anomalies on the normal weather patterns. So we're trying to use the kind of a I that you used to detect anomalies like people who are trying to break into to do bank fraud or, you know, do a Web server tax. We use that same kind of software to tryto identify anomalies that are the space weather and look at the patterns between sort of a normal, more of a normal storm and a space with a huge space weather event to see how they patterns. Comparing how you're amplifying the regular storm into this big Superstorm activity. >>So it sounds like you have to be prepared for identifying the anomaly. See you looking at anomalies to figure out where the anomaly might be ready to be ready to get the anomaly. >>Yeah, you look at the background, and then what sticks out of the background that doesn't look like the background is is identified as the anomaly. And that's the storms that air happening, which are quite rare, >>all three of you guys to do some real cutting edge cool projects. I guess my question would be for the folks that are putting their toe in the water for machine learning. They tend to be new use cases like what you guys are doing, whether it's just a company tryingto read, factor themselves or we become reborn in the cloud ran legacy stuff. When you hear it, Amazon reinvent. This is the big question for these folks that are here. You guys are on the front end of a really cool projects. What's your advice that the people are trying to get in that mindset? >>So I think I think you know the way the way to think about this is if you're good at something and if you think you have the solution for something, how can you make that a 1,000,000 times more efficient? And so the problem is, there's just not enough capacity in the world, usually to treat data sets that a 1,000,000 times larger. And this is where machine learning should be thought about it as an extension of what humans really good at using a pair of eyes, ears or whatever or the sense. And so in our case. For example, counting fish acoustician, train acoustician, look at sonar data and understand schools of fish and can recognize them. And by using this knowledge base, we can train machines to do this on a much grander scale. And when you're doing a much grander scale, you derive. Ah, holding tight to >>your point is that humans are critical. I'm the process. So scaling the human capabilities and maybe filling in another scale issues or >>that's what a machine learning is. It's the greatest enabler of our time. It enables us to do things which are impossible to do before because we just didn't have enough people to do them at scale. >>AKI is being able to ask questions, right? And so if you have the questions to ask, you can apply this technology in a way that's never really been before possible. >>You're Jake. >>Yeah, I am actually someone who didn't know anything about a Ira ml when I started. I'm on. I'm a research scientist. That space weather. So coming into this, I'm working with E m L Solutions Lab here and putting a I experts with with experts and space brother we're getting we're doing things that are gonna give us new advances. I mean, We're already seeing things we didn't know before. So I think that if you partner with people who really have strong a I knowledge, you can use your knowledge of science to really get to the really important issues. >>Okay, I have to ask the final lightning round question. What is the coolest thing that you've done with your project that you've either observed implemented? That is super cool. Super cool. What's the coolest thing >>well in in terms of us were using anomaly detection to identify storms and in the first round through it actually identified every single Superstorm, which was not the major super storms, but it did. But it also started identifying other anomalous events, and when you went looked at him, they were anomalous events. So we're seeing things. It's picking out the weird things that are happening in space weather. It's kind of exciting and interesting. >>I worked for a day with you. I would love to just leave these anomalies every what's the coolest thing that you've seen or done with your project? >>I think the fact that we've built our own custom hardware own camera systems, uh, and that we feed those through algorithms that tell us something about what's happening minute by minute with plans as they grow to see pictures of plants minute by minute, they dance and it's truly it's It's remarkable. >>Wow! Fascinating Machin >>We've counted every single fish on the West Coast, the United States, every single air from Canada to Mexico. I thought I >>was pretty >>good. I didn't think it was possible. >>Very cool. But what's the number? >>Yeah, If I could tell you, I would. But I'm not allowed to tell you the jam. >>And you know where the salmon are, where they're running all that good stuff. Awesome. Well, congratulations, You guys doing some amazing work is pioneering a great example of just what's coming. And I love this angle of making larger human impact using technology. Where you guys a shaping technology for good things. Really, really exciting. Thanks for coming on, John Kerry. We're here live in Vegas for re invent 2019. Stay with more coverage. Day three coming tomorrow back with more After this break, when a fake intel for making it all happened presented by Intel Without their sponsorship, we wouldn't be able to bring this great content. Thanks for watching
SUMMARY :
Brought to you by Amazon Web service We're here and strengthen the signal the noise on our seventh reinvent of the eight And I'm working with Amazon right now to of the other risks of space weather changed dramatically in 1989 when Superstorm We want to get into the machine learning and how you guys are applying. And at the core of it is some technology we call the Bowery operating system, You got nice chance that you now tell your story. And that's the oceans on. and to report now that climate change is on everyone's agenda, understanding potentially has 16 ships he in the U. S. So we have to do better. What kind of a I in machine learning are you doing? One of the one of the use cases trying to understand you know who's out there. We are operationally active in the Arctic in the tropical So the spirit of cloud and agility static buoy goes away. And on the other side, getting 1000 So we said raw data a fraction of the cost of existing I can almost imagine the instrumentation And so to do Maur with fewer resource is to grow Maurin Look at the product outcome. So we actually have eyes on every single crop that grows in our facilities Is that that thing? So there's a lot of different things we grow, What are some of the cool things you're working on? a we have to use, you know, learning that doesn't require So it sounds like you have to be prepared for identifying the anomaly. And that's the storms They tend to be new use cases like what you So I think I think you know the way the way to think about this is if you're good at something and if you think you have the So scaling the human capabilities are impossible to do before because we just didn't have enough people to do them at scale. And so if you have the questions to So I think that if you partner with people who What is the coolest thing that and in the first round through it actually identified every single Superstorm, seen or done with your project? uh, and that we feed those through algorithms that tell us something about We've counted every single fish on the West Coast, the United States, every single air from Canada I didn't think it was possible. But what's the number? But I'm not allowed to tell you the jam. And you know where the salmon are, where they're running all that good stuff.
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theCUBE Insights | Microsoft Ignite 2019
>> Narrator: Live from Orlando, Florida, it's theCUBE, covering Microsoft Ignite. Brought to you by, Cohesity. >> Good morning everyone and welcome back to theCUBE's live coverage of Microsoft Ignite. We are here in the Orange County Convention Center. I'm your host Rebecca Knight, along with Stu Miniman. Stu, this is Microsoft's Big Show. 26,000 people from around the globe, all descending on Orlando. This is the big infrastructure show. Thoughts, impressions, now that we're on day two of a three day show. >> Yeah, Rebecca. Last year I had this feeling that it was a little bit too much talking about the Windows 10 transition and the latest updates to Office 365. I could certainly want to make sure that we really dug in more to what's going on with Azure, what's happening in 6the developer space. Even though they do have a separate show for developers, it's Microsoft build. They actually have a huge partner show. And so, Microsoft has a lot of shows. So it's, what is this show that is decades old? And really it is the combination of Microsoft as a platform today. Satya Nadella yesterday talked about empowering the world. This morning, Scott Hanselman was in a smaller theater, talking about app devs. And he came out and he's like, "Hey, developers, isn't it a little bit early for you this morning?" Everybody's laughing. He said, "Even though we're kicking off at 9:00 a.m., Eastern." He said, "That's really early, especially for anybody coming from the West Coast." He was wearing his Will Code For Tacos shirt. And we're going to have Scott on later today, so we'll talk about that. But, where does Microsoft sit in this landscape? Is something we've had. I spent a lot of time looking at the cloud marketplace. Microsoft has put themselves as the clear number two behind AWS. But trying to figure out because SaaS is a big piece of what Microsoft does. And they have their software estate in their customer relationship. So how many of those that are what we used to call window shops. And you had Windows people are going to start, Will it be .NET? Will it be other operating systems? Will it come into Azure? Where do they play? And the answer is, Microsoft's going to play a lot of places. And what was really kind of put on with the point yesterday is, it's not just about the Microsoft solutions, it is about the ecosystem, they really haven't embraced their role, very supportive of open source. And trust is something that I know both you and I have been pointing in on because, in the big tech market, Microsoft wants to stand up and say, "We are the most trusted out there. And therefore, turn to us and we will help you through all of these journeys." >> So you're bringing up so many great points and I want to now go through each and every one of them. So, absolutely, we are hearing that this is the kinder, gentler Microsoft, we had Dave Totten on yesterday. And he was, as you just described, just talking about how much Microsoft is embracing and supporting customers who are using a little bit of Microsoft here, a little bit of other companies. I'm not going to name names, but they're seemingly demanding. I just want best to breed, and this is what I'm going to do. And Microsoft is supporting that, championing that. And, of course we're seeing this as a trend in the broader technology industry. However, it feels different, because it's Microsoft doing this. And they've been so proprietary in the past. >> Yeah, well, and Rebecca, it's our job on theCUBE actually, I'm going to name names. (laughs) And actually Microsoft is-- >> Okay. >> Embracing of this. So, the thing I'm most interested in at the show was Azure Arc. And I was trying to figure out, is this a management platform? And at the end of the day really, it is, there's Kubernetes in there, and it's specifically tied to applications. So they're going to start with databases specifically. My understanding, SQL is the first piece and saying, it sounds almost like the next incarnation of platform as a service to our past. And say, I can take this, I can put it on premises in Azure or on AWS. Any of those environments, manage all of them the same. Reminds me of what I hear from VMware with Hangzhou. Vmworld, Europe is going on right now in Barcelona. Big announcement is to the relationship with VMware on Azure. If I got it right, it's actually in beta now. So, Arc being announced and the next step of where Microsoft and VMware are going together, it is not a coincidence. They are not severing the ties with VMware. VMware, of course partners with all the cloud providers, most notably AWS. Dave Totten yesterday, talked about Red Hat. You want Kubernetes? If you want OpenShift, if you are a Red Hat customer and you've decided that, the way I'm going to leverage and use and have my applications run, are through OpenShift, Microsoft's is great. And the best, most secure place to run that environment is on Azure. So, that's great. So Microsoft, when you talk about choice, when you talk about flexibility, and you talk about agility cause, it is kinder and gentler, but Satya said they have that tech intensity. So all the latest and greatest, the new things that you want, you can get it from Microsoft, but they are also going to meet you where you are. That was Jeremiah Dooley, the Azure advocate, said that, "There's, lots of bridges we need to make, Microsoft has lots of teams. It's not just the DevOps, it's not just letting the old people do their own thing, from your virtualization through your containerization and everything in between microservices server list, and the like. Microsoft has teams, they have partners. Sure that you could buy everything in Microsoft, but they know that there are lots of partners and pieces. And between their partners, their ecosystem, their channel, and their go-to-market, they're going to pull this together to help you leverage what you need to move your business forward. >> So, next I want to talk about Scott Hanselman who was up on the main stage, we're going to have him on the show and he was as you said, adorned in coder dude, attire with a cool t-shirt and snappy kicks. But his talk was app development for everyone. And this is really Microsoft's big push, democratizing computing, hey, anyone can do this. And Satya Nadella, as we've talked about on the show. 61% of technologist's jobs are not in the technology industry. So this is something that Microsoft sees as a trend that's happening in the employment market. So they're saying, "Hey, we're going to help you out here." But Microsoft is not a hardware company. So how does this really change things for Microsoft in terms of the products and services-- >> Well right, >> It offers. >> So really what we're talking about here, we're talking about developers right? 61% of jobs openings for developers are outside the tech sector. And the high level message that Scott had is your tools, your language, your apps. And what we have is, just as we were talking about choice of clouds, it's choice of languages. Sure they'd love to say .NET is wonderful, but you want your Java, your PHP, all of these options. And chances are, not only are you going to use many of them, but even if you're working on a total solution, different groups inside your company might be using them and therefore you need tools that can spam them. The interesting example they use was Chipotle. And if there's a difference between when you're ordering and going through the delivery service, and some of the back-end pieces, and data needs to flow between them, and it can't be, "Oh wait, I've got silos of my data, I've got silos of all these other environments." So, developer tools are all about, having the company just work faster and work across environments. I was at AnsibleFest show earlier this year. And, Ansible is one of those tools that actually, different roles where you have to have the product owner, the developer, or the the operations person. They all have their way into that tool. And so, Microsoft's showing some very similar things as to, when I build something, it's not, "Oh, wait, we all chose this language." And so many of the tools was, " Okay, well, I had to standardize on something." But that didn't fit into what the organization needed. So I need to be able to get to what they all had. Just like eventually, when I'm picking my own taco, I can roll it, bowl it, soft or hard shell-- >> It was a cool analogy. >> And choose all my toppings in there. So it is Taco Tuesday here-- >> Yes. >> At Microsoft Ignite and the developers like their choices of tools, just like they like their tacos. >> And they like their extra guac. So going back to one of the other points you made at the very opening. And this is the competitive dynamic that we have here. We had David Davis and Scott Lowe on yesterday from a ActualTech Media. Scott was incredibly bullish about Microsoft. And saying it could really overtake AWS, not tomorrow, but within the next decade. Of course, the choice for JEDI certainly could accelerate that. What do you make of it? I mean, do you think that's still pie in the sky here? AWS is so far ahead. >> So look, first of all, when you look at the growth rates, first of all, just to take the actual number, we know what AWS's, revenue is. Last quarter, AWS did $9 billion. And they're still growing at about a 35% clip. When I look at Microsoft, they have their intelligent cloud bucket, which is Azure, Windows Server, SQL Server and GitHub. And that was 10.8 billion. And you say, "Oh, okay, that's really big." But last year, Azure did about $12 billion dollars. So, AWS is still two to three times larger when you look at infrastructure as a service. But SaaS hugely important piece of what's going on in the cloud opportunity. AWS really is more of the platform and infrastructure service, they absolutely have some of the PaaS pieces. Azure started out as PaaS and has this. So you're trying to count these buckets, and Azure is still growing at, last quarter was 64%. So if you look at the projection, is it possible for Azure to catch up in the next three years? Well, Azure's growth rate is also slowing down, so I don't think it matters that much. There is a number one and a number two, and they're both clear, valid choices for a customer. And, this morning at breakfast, I was talking to a customer and they are very heavily on Microsoft shop. But absolutely, they've got some AWS on the side. They're doing Azure, they've got a lot of Azure, being here at our Microsoft show. And when I go to AWS, even when I talked to the companies that are all in on AWS, " Oh, you got O 365?" "Of course we do." "Oh, if you're starting to do O 365, are there any other services that you might be using out of Azure?" "Yeah, that's possible." I know Google is in the mix. Ali Baba's in the mix. Oracle, well, we're not going to talk about Oracle Cloud, but we talked about Oracle, because they will allow their services to run on Azure specifically. We talked about that a lot yesterday, especially how that ties into JEDI. So, look, I think it is great when we have a healthy competitive marketplace. Today really, it is a two horse race. It is, AWS and Azure are the main choices for customers. Everyone else is really a niche player. Even a company like IBM, there's good solutions that they have, but they play in a multi cloud world. Google has some great data services, and absolutely a important player when you talk about multi cloud for all they've done with Kubernetes and Istio. I'm going to be at Kube Con in a couple of weeks and Google is front and center there. But if you talk about the general marketplace, Microsoft has a lot of customers, they had a lot of applications and therefore, can they continue to mature that market and grow their environment? Absolutely. AWS has so many customers, they have the marketplace is stronger. It's an area that I want to dig in a little bit more at this show is the Azure Marketplace, how much we talked about the ecosystem. But, can I just procure through the cloud and make it simpler? Big theme we've talked about is, cloud in the early days was supposed to be cheap and simple. And it is neither of those things. So, how do we make it easier, so that we can go from the 20% of applications in the public cloud, up to 50% or more? Because it is not about all everything goes to the public cloud, but making customers put the applications and their data in the right place at the right time with the right services. And then we haven't even talked about edge computing which Microsoft has a big push on, especially with their partners. We talked to HP, a little bit about that yesterday. But really the surface area that this show and Microsoft covers is immense and global. >> It is indeed, and we are going, this is our second day of three days of coverage and we're going to be getting into all of those things. We've got a lot of great guests. We have Cute Host, Keith Townsend, Dave Cahill, a former Wikibon guy, a lot of other fantastic people. So I'm excited to get it on with you today, Stu. >> Thank you, Rebecca. Great stuff. >> I'm Rebecca Knight, for Stu Miniman. Stay tuned for more of theCUBE's live coverage of Microsoft Ignite. (upbeat music`)
SUMMARY :
Brought to you by, Cohesity. We are here in the Orange County Convention Center. And really it is the combination of Microsoft And he was, as you just described, I'm going to name names. And the best, most secure place to run that environment So they're saying, "Hey, we're going to help you out here." And so many of the tools was, " Okay, well, And choose all my toppings At Microsoft Ignite and the developers like So going back to one of the other points you made So look, first of all, when you look at the growth rates, So I'm excited to get it on with you today, Stu. of Microsoft Ignite.
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Matthew Magbee, Sonic Healthcare | Commvault GO 2019
>>Live from Denver, Colorado. It's the cube covering comm vault. Go 2019 brought to you by. >>Hey, welcome back to the cube Lisa Martin with Steven and Amanda. We are covering combo go 19 in Colorado day two of our coverage and we're excited to welcome a successful comm vault customer to the cube. We have from the main stage this morning, Matthew mag meet data center, director of Sonic healthcare. Matthew, welcome. Thank you for having me. This is so exciting. Oh good. We're excited to have you. So you got to, you are, you're, as your pen says, a combo customer champion. >>I am a customer champion a, I've kind of prided myself on that for the last few years. Uh, I like to get involved in the community and kind of help the other newcomers to come volt as well. As better my understanding and try to give the guys on the other end of the support line and break. >>So before we dig into Sonic and what you guys are doing and how you're working with combo, give our audience an overview of Sonic healthcare, what you guys do, where you're based, all that good background stuff. Okay. >>So I worked for a Sonic healthcare USA, so that's obviously in the United States. Uh, we are an anatomical and clinical pathology laboratory company. Um, we are based, uh, West coast central and East coast of the United States and we work with hospitals, doctor's office to provide, you know, quick and reliable laboratory results. >>So this is patient data. Yes. We think of, we think of data as I'm sure you do as well. It's the lifeblood. It's the new oil. It's all the things, right? That you hear the new bacon. It's the new bacon is that was like your quote? I saw that combo last year. >>Yeah, they had, they had teachers last year with that data. Yeah. Data is the new bacon. >>Well it's, it's critical, you know, regardless of if you're for Kim comparing it to bacon, I do like that. But it's also, there's the proliferation of it is hard to manage. Tell us a little bit about the it environment at Sonic. You guys have been using combo for about four years, but give us an overview of what you were working with before and how, what may be some of the compelling events were. >>So coming on board with Sonic, uh, the combo rollout was relatively new. We didn't, I didn't really come into a preexisting environment. It was like, okay, this is, this is what we're going to use. I need you to learn it and run with it, make sure that it works. Right. And um, you know, coming from other companies that had different software applications, I was always in charge of the disaster recovery. That's always been kind of like a, a beating heart for me. >>You're the Dr. Guy. It is apparently, >>it's really hard to find someone who's excited about backups. So I've put, it's like, yes, please take it. So I'm coming in and being able to mold this application to kind of how I wanted it was a little like touch and go at first because we had people out of our, um, overseas office that were, uh, handling already and is, they kind of set the stage of how they wanted it to go. But, you know, things change. We've got to kind of move things as we go, but I kind of owe a lot to them to kind of really introducing me to combo. >> So Matthew, one of the things that we've really enjoyed talking about at this show is everybody's ready. They're born ready, they know what they're doing, what it's preparing for when things do fail. So you talked a little bit on stage about some of those times when things fail and how today you're able to be here and you're, the other person in the D R group is here and you don't have to worry about walking away from the office and you know, having, you know, I guess not a Pedro anymore, but getting that call. >>Yeah, they need to be there. So my cell phone. But yeah, so bring us through some of those, you know, failure scenarios. We are always trying different things. You know, combo does offer a wide array of different solutions they have for plans and one of them is their active directory plan. And I'm leaning towards this cause this is my most recent failure is, you know, we were just, I've always had issues with active directory testing. The fail over and my first attempt at it was a failure. But I learned so much off the bat that I'm actually comfortable now that there might be a few tweaks that we have to do. By worst case scenario, we'd definitely be able to get it back online without any issue. But if we would've gone into it without testing, without that failure, who knows what could have happened. It could've been just a resume generating event, you know? >>Well, so you, you Stu alluded to it and what you mentioned in the keynote was, Hey, my other only other Dr. Guy is here in the audience. So I actually, I have >>team a data center team and we're all in charge. It's eight, eight people and we're, we're in charge of the disaster recovery. But, uh, the old gentleman who's with me is the only other one who's, uh, uh, done a lot of the combo training. He comes to Kai, he's been to all three combos, goes with me and uh, he's, he's probably the, if I'm not around, he's the next in line to take that. So if there's a major issue it would be one of us that they would contact by. We're both here >> and you're both here. Well that actually speaks volumes. It does. And we're comfortable and you know, we've been checking email for things but you know, everything's smooth sailing so far. >>I think I saw a quote from you, I think it was in a video where you said before it was like having a newborn. >>Absolutely, absolutely. I used to check like sign in. It's like 10 o'clock every single night for the first year that I worked for sign cause I was petrified cause you know, I knew that I was backing stuff up but I don't know, was it still running with it still being backed up? Did it pause? Was it causing performance issues on the other end? There were so many what ifs and I just, I was, I was a mess. I was a nervous wreck constantly, you know, working till one or two in the morning and then go to bed and then eagerly get up and start checking stuff even before I left the house, you know? And I'm like, Oh, okay, that's finished. But now it's like, yeah, I know I finished not worried about Matthew. I think back to early in my career it was the dreaded backup window is, you know, when am I going to be able to get that in there? >>Can I finish the backup in the window that I have? And we've mostly gotten beyond that. But you know, there's so many new now we were just talking with Sandy Hamilton who was on stage before you about some of that automation. Really great automation sounds good, but there's gotta be a little bit of fear. It's like shit, you know, talking about like texting, I said like we've all texted the wrong thing or the wrong person or you had the wrong person. So tell us your thoughts about how automation is impacting your world and how calm voltage. >> I actually have very little automation workflow running through comm vault right now. A lot of the stuff that we do automation wise lies on the VMware side. Um, so that's, that's been good. I haven't really implemented a lot just because I personally am not comfortable with it yet. >>I'm not against it. It's just something that I haven't really trained myself enough to say I'm going to leave and let this run by itself. I'm still like, Oh no, this could be better. This could be better. This can be better. So until I'm 100% comfortable with that, I think we'll just leave it at a semiautomated task of just, sorry, you said something down the road that you're absolutely even even sitting in keynote yesterday and listening about the Alexa automation and SMS tax, I like writing in a piece of paper to test that because it's something that I've always wanted and ever since combo go last year when they were using Alexa to check SLA and RPO and RTO, I'm like, I want to be able to do that. So that's definitely down the road, but it's on the back burner right now. >>So give us a landscape view distributed organization. You talked about your base in the U S but all of the different clinics and organizations that you work with, are you living in this multi-cloud world? >>So, uh, we are pretty much zero cloud initiative company. Yeah. I'm actually trying to work on a slogan, Oh no, cloud zero cloud and proud or something like that. But I'm not 100% sure. It's definitely not out of the question. But with FedRAMP co compliancy and HIPAA, there's just a lot of regulation between the data that we have for the U S that transmits back and forth, let's say Australia or Ireland or something like that. There's certain regulations that we have to deal with and uh, in the cloud there's, there's very few options of where you can actually have those servers. So it's right now, you know, on prem is kind of, it's kind of our jam. >>So as a lot of organizations are going through FedRAMP certification, I was just at one of Dell's events the other week. They're going through it. I know some other like e-signature companies are doing, a lot of companies are, are you paying attention to that? Is that something that you think in the future might provide more confidence? >>Completely transparent. It's something I should be paying more attention to that I'm, I've just, I really haven't really done as much research as I should have and you know, I take full responsibility for that. But at the same time, you know, there's, there's a lot of other things going on in the U S that until we implement something of that nature, I don't really think that I'm really too concerned about it. So Matthew, you've been to a few of these events. Last one, last year there was a lot of talk about the coming change in this year. Lot of new faces, new Hedvig metallic. Yeah. So what we'll want to get your impression on the executive changes, some of the, you know, are you seeing any indications of organizational changes and the products? What I'm seeing is I'm seeing new life to a product that I've always been told is a dinosaur, which I kind of laugh cause I'm like, well if this dinosaur is doing things that, you know, the greatest and latest and greatest things aren't or aren't really doing. So to see this new life, the new rebranding of the logo, the new leadership, the new acquisitions and everything is just like feeding fuel to the fire. That is combo. And, and I'm, I'm pretty excited. I will say that I'm a little bit more excited about the new additions to like orchestrate and activate since stuff like metallic. I won't really be implementing just because of our business practices. But yeah. >>Let's talk about in our last few minutes here, cause they actually talked about some of the new technologies with orchestrate activate yesterday and today, but in terms of support we just had as to mention, we just interviewed Sandy Hamilton and she's come on board in the last, I think she said four and a half months. Owning professional services systems, engineering support, customer success throughout the entire life cycle. Tell us a little bit in, in our closing minute or so about the support and training that you've gotten from combat that give you the confidence for you and one of your other guys to be here and not tied to your phone. >>I don't think I'd still be with combo if it wasn't for their support. I, I owe so much to their support. They've brought me through some pretty dark times with deployment, with troubleshooting, with failures where I thought that I had things right and it just didn't work. I've called in at one in the morning, got great support, I've caught any 10 in the morning and got great support, phenomenal follow up. Um, their, their community impact, like their forums and their customer champion. So much. Just additional information that helps you not have to call in and not make you feel like that, Oh, that failure. So I owe a lot to their support and their training because without a, like I wouldn't be, I wouldn't be on stage. I'm, I'm wonder if you could put a point on that, the, the forums in your participation as a customer champion, you're spending your own time, you're working with your PBM. >>Why is that so important and how is this the vibrancy of this community, you know, it belongs to the worlds, you know, naming the things that you learn. Somebody taught me, so why shouldn't I teach somebody else? And if that makes someone else be able to go out and ride mountain bikes or cook with their daughter or do anything like that, then I'm all for it because it got me, it got me through all that. So I mean I have 10 15 minutes on the customer forum to answer you. Oh yeah, I know that. I've seen that. I had a gentleman the first morning at breakfast, like I've had a ticket open for two weeks and they can't figure it out. And we worked together and actually got his problem solved, you know? And it was like the only reason is because I've seen that and I worked with combat and they showed me how to fix it and I retain that knowledge. >>That's awesome. DOE takes paying it forward to a whole new level. And it also volumes about how you followed Jimmy chin this morning and nailed it. I tried. It was very difficult, you know, I'm sure that you know why he was filming that solo climber. He was sweaty palms. I was definitely sweaty phone calls. It was, well, Matthew, what a pleasure to have you on the program. So much fun. Thank you. Congratulations on your success and we look forward to hearing it. Many more great things out of Sonic. Thank you. All right. First to a minimum I and Lisa Martin, you're watching the cube from combo go 19.
SUMMARY :
Go 2019 brought to you by. So you got to, you are, you're, as your pen says, I am a customer champion a, I've kind of prided myself on that for the last few years. So before we dig into Sonic and what you guys are doing and how you're working with combo, give our audience an overview we work with hospitals, doctor's office to provide, you know, quick and reliable laboratory results. It's the new bacon is that was like your quote? Data is the new bacon. Well it's, it's critical, you know, regardless of if you're for Kim comparing it to bacon, And um, you know, coming from other companies that had different software applications, But, you know, things change. away from the office and you know, having, you know, I guess not a Pedro anymore, this is my most recent failure is, you know, we were just, I've always had is here in the audience. the old gentleman who's with me is the only other one who's, uh, uh, done a lot of the combo training. And we're comfortable and you know, we've been checking email for I think I saw a quote from you, I think it was in a video where you said before it was like having career it was the dreaded backup window is, you know, when am I going to be able to get that in there? It's like shit, you know, talking about like texting, I said like we've all A lot of the stuff that we do automation wise lies on the VMware side. task of just, sorry, you said something down the road that you're absolutely but all of the different clinics and organizations that you work with, are you living in this multi-cloud world? So it's right now, you know, on prem is kind like e-signature companies are doing, a lot of companies are, are you paying attention to that? But at the same time, you know, there's, there's a lot of other things going on in the U S tied to your phone. have to call in and not make you feel like that, Oh, that failure. Why is that so important and how is this the vibrancy of this community, you know, it belongs to the worlds, you know, I'm sure that you know why he was filming that solo climber.
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Sam Werner, IBM | VMworld 2019
>> live from San Francisco, celebrating 10 years of high tech coverage. It's the Cube covering Veum World 2019. Brought to you by the M wear and its ecosystem partners. >> Welcome back here to San Francisco. Where? Mosconi Center right now. And for Veum. World 2019. Gorgeous Day outside, by the way. Great. To be here on the West Coast with Sam Warner right now is the vice president of offering management of storage at IBM. And I'm joined by Stew Minimum as well. Good to see you still haven't singing along. >> Great to see you, John. And yeah, you know, beautiful day outside. If we're in Vegas, I'm sure will be sunny, but we sure wouldn't be >> outside. No, no, I love it Here. Thanks for joining us. Glad to have you here on the Cube way. We're kind of joking. Before we came out about how you said, you know, I'm in the storage, but you have to be very careful about how you described at the some people because they want to get a riddle in unit from you. That's right away. So? So we know. What storage? What side of that? L'm what we're talking about here. Let's just talk about the big picture right now that just in terms of of what's going on in terms of stories that some of the I guess larger concerns that you have these days is people go multi cloud in hybrid cloud. Um, it presents a whole different array of challenges for you and your team. I would assume >> that's right. You know, you often hear people talking about modernizing their applications for the cloud world, and they're focused on how do they rebuild and re factor their applications for future? The other thing they really need to think about is how do they modernize their data protection? You have to think about how you're gonna manage that data in a multi cloud world. Is your data protected on premises and in the cloud, you have to think about new threats that are emerging. Organized crime is behind a lot of these data breaches, you see, and the malware attacks. You have to think about that and then you always hear about A. I am trying to unlock all of the data to get valuable insights for an organization. How can you leverage that data that in the past has just been a back up there to protect you. Now how can you use it for valuable sites for your business? So modernizing data protection that's spent a lot of time talking about these days. >> Sam VM World has always been a great ecosystem show, and over the years, certain things that have been front and center. I remember when the launch NSX networking was there many years, people called the storage world. I walked through the expo floor and you could almost say, You know, this is data protection world. I saw big booths. I see lots of pomp and circumstance. You know, big companies like IBM. Of course, I have a strong presence there, and a whole lot of startups maybe give >> us a >> little context. Is toe kind of why there's so much on data protection? Because it's not like this is a new thing, but, you know, definitely is, You know, more hot in buzzy er than that has been in a long time. >> It's a really interesting observation. Actually, we used to call this the biggest storage show there was. And now when I walked in today to the Expo floor, it was every data protection company just big and bright. And And I'll tell you, it's all the things that I mentioned, right? The whole everybody has to back up their data. If something happens, you need to be able to recover, so it's really important. And and the CEO of IBM, Ginni Rometty, always talks about data as the next gold. The best resource, right? If you can unlock that data, you get a competitive advantage, so obviously have to protect it. I think that there's this big revolution going on in data protection because of all the additional value could get out of that data. The one thing I always have to remind clients. You'll see a lot of startups you walk out on the expo floor. But it's not just your new applications that need to be backed up. It's your entire enterprise. That data. When you think about a I, it's about harvesting value from all those legacy applications as well. So I think you gotta have a full suite of data protection. >> You hit on something that I'm sure your colleagues seem throughout the industry. All they also deal with you talk about cyber resiliency and making sure that you have the best protections against what are becoming increasingly Mork complex, sophisticated intrusions. Eso How has that evolved, say, over the last 345 years to where we are now in terms of putting up that safeguard against you know, the level on actors and knowing that the stakes are that much higher now than they might have been in the past. >> You know, an IBM has always been a leader in this space. When you think about the strongest protection against cyberattacks, it's tape you can actually air gap your data, you move it off line completely. You put it on tape in the native safe. By the way, our tape business is growing like crazy because as data grows, you need somewhere to put it in. The best economics in the most safe place to store it is actually on tape. But what you see happening, the change is coming is really about adding Maur intelligence in the software because you need a certain amount of your data online. So how do you keep that data online and keep it safe? You have to be able to detect attacks, and you have to have software in your system that can actually protect the data in real time. So I think you're seeing a lot more intelligence. We'd call it a I driven data protection, And that's some of stuff we're working on our data protection portfolio. >> Sam. Wonder if you could help us unpack that a little bit because, you know, when we look at, you know, machine learning or a eye out there. You know, we've talked about intelligence and automation in the storage world for decades, but data is very much dispersed, and and I think part of it is people alone could not manage this environment that, you know, it's no longer something. I could just turn a key, unlock it and keep it in there. It's now, as you said, it's multi cloud. I've got sass applications and everywhere. So you know, where is that a I going to help in? What is IBM, you know, got available today to help >> write great great questions. So, first of all, the great thing about focusing on the data protection part of it is it is part of your whole data strategy. It needs to be, at least if it's not you have a problem, you're exposed with spectrum. Protect will actually show you which of your data is exposed and not being protected. Giving a whole list view of your environment. For example, in a V M where environment will show you all of your v EMS and show you which ones aren't protected. So, you know, and then what we do give me a real world. Examples. Since we understand what's happening at the data in real time, if we see something like the D duplication rate change, so you typically get a certain amount of data de duplicated and all this on that rate changes, something might be going on. So we'll notify the administrator. Let's say that all the sudden lots of data starts changing outside, the normal pattern will alerted Administrator and let them know that there might be some bad actors. So there's the types of things we can see in real time. And since we're part of all of the data because you have to back up your data, we have holistic view of the environment. >> Sam IBM has a long, long partnership with VM, where one of the things that really struck me leading up to the show and even in the keynote is the VM isn't necessarily what we're talking about anymore. I joked Veum, where's actually done some advertising at some shows where they put, like, container where and you look at all the acquisitions they've done put things together. You talked about cloud native pieces. So you know, where's the relationship that IBM has with the, um where where is that going? And how are you ready for that containerized micro service, multi cloud world that we're all heading towards? >> Yeah, that's a great question. And by the way, if you talk to customers, I would guess 80% plus of them will tell you that their biggest concern for their container environment is how to do data protection. And it's certainly immature compared to, ah, the ecosystems that have built up around VM where AH, however, there's a lot of focus on it were focusing on an IBM research is focusing on it, and we're building drivers that go underneath that actually do that data protection, and we'll be coming out with application aware data protection for containers over the next quarter in years to come. That's one of our big focus areas. Ah, and it has to be for both on premises on your private cloud. Also going into the public cloud. As you said, you need one holistic way of doing that. Pratt detection across >> both. How's the nature of of attacks changed in terms of of the intrusions that you're detecting now? How is that morphed as technology's advanced that I'm sure the the offense, if you will, has advanced a swell >> significantly? I mean, they become significantly more sophisticated, of course, on you see them everywhere and in fact, some of the more recent ones. I'm not going to name any names or even happening in the cloud, right? So you failed to properly deploy an application in the cloud. It's not the clouds fault, necessarily. It's how it's being used and you leave the back door open. And there's armies of people that are being paid a lot of money to find those, uh, those gaps and go after them. So it's near impossible to close all those gaps. So you need intelligence running underneath that can detect Aah these intrusions without proper awareness and protection. You know, some of these things can go six months to a year without being detected. So you gotta you gotta be more on top of the thing. >> And how exhausting is that? I mean, just in terms of of sheer, you know, brain power, if you will. But it's just the fact that you play defense all the time. You don't get the throat, the long ball yourself, right? You have to be on the safe guard. You have to be on the defensive. And I'm sure you'd like to be on the other side of the defense, everyone. So all right. A little offense, but you can't s o. How literally. How tiring is that to be on the defensive like that? >> When you talk to a C suite person in the company, this is what's keeping them up at night. They don't want to be the next one on the news, and it is daunting. Do I have an application out there with some kind of exposure? And they come to IBM because we have the experience dealing with it. We've got decades of experience dealing with security and, uh, and we have led the way, and a lot of the things you can do around data breaches and protecting your data. So So they come to us is ah, reliable partner that has the experience. There's a lot of startups out there that are entering the space. I don't think that they bring the same level of experience that we have to be able to detect and respond to those problems. >> Yeah. So, Sam, we talked about the show floor. There's a lot going on there. What? Your team doing a lot of the show. Maybe give us a little sneak peek. For those people that aren't here at the show is toe. You know what they're missing. If they if they didn't come to check out all that IBM is doing >> what we're doing so much exciting stuff. We've got a heavy focus on Sybers and leases we talked about in data protection. Ah, we're also doing a lot around cognitive and in a I and helping customers accelerate >> Ah ah, >> the insights that could get we helped create an end in data pipeline for your data. One of the big challenges for a I is bringing the data together a lot of copying of data and it slows it down. It also prevents. Ah, an enterprise from deploying, uh, the actual models in into production so they can gain insights in no time. We actually help streamline that data pipeline. Of course, we're doing a lot around Hybrid multi cloud is a company. Ah, the acquisition we recently made of Red out. We're bringing those pieces together and providing customers with the real way to manage there are modernizing manage their applications in a hybrid, multi cloud >> world data management. You know, that's a whole different slices it not that that people might be very focused in some respects on security and protection, but now you gotta manage all that stuff too. In a multi cloud environment and a hybrid environment, whole new levels of complexities, >> right? And in containers really start providing you with the ability to modernize your application deployed on premises or give you a consistent way to deploy it on the cloud. One of the things we do in our software defined storage portfolio is provide you one common management data plane that extends from on premises to the cloud. So you can really create data portability for your application as you modernize it, >> Sam. I mean, one of things I heard very loud and clear for the M. Where is, you know, we're gonna give you everything from where you are today to where you want to go. I think IBM got a little bit of legacy experience with doing those kind of solutions. >> That's right, Andi. We've been doing it for quite some time, and that's a big focus area for ours. I was joking that in the keynote this morning, a lot of it sounded very familiar to me. It's things that we've been talking about for a while. I'm excited about where the m where is going. I think it's very consistent with our strategy as a company, as an IBM company. >> Well, thanks for the time. Glad to have you here on the Cube. Good luck with the move to North Carolina guy. New York guy headed to Raleigh. So, uh, uh, you love it. The great city. Sam Warner joining us here on the Q back with more live from San Francisco. Right after this time out
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Brought to you by the M wear and its ecosystem partners. Good to see you still haven't singing along. but we sure wouldn't be Glad to have you here on the Cube way. You have to think about that and then you always hear about I walked through the expo floor and you could almost say, thing, but, you know, definitely is, You know, more hot in buzzy er than So I think you gotta have a full All they also deal with you talk about cyber resiliency and making sure that you have the best the change is coming is really about adding Maur intelligence in the software because you need a certain amount of your data online. So you know, And since we're part of all of the data because you have to back up your data, we have holistic view of the environment. So you know, where's the relationship that IBM has with the, And by the way, if you talk to customers, advanced that I'm sure the the offense, if you will, has advanced a swell I mean, they become significantly more sophisticated, of course, on you see them But it's just the fact that you play defense all the time. uh, and we have led the way, and a lot of the things you can do around a lot of the show. We've got a heavy focus on Sybers and leases we talked about in data the insights that could get we helped create an end in data pipeline for your data. people might be very focused in some respects on security and protection, but now you gotta manage all So you can really create data portability for your application as you modernize it, are today to where you want to go. I think it's very consistent Glad to have you here on the Cube.
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