>> Hey everyone. Welcome back to theCUBE's coverage day two of CloudNative Security CON 23. Lisa Martin here in studio in Palo Alto with John Furrier. John, we've had some great conversations. I've had a global event. This was a global event. We had Germany on yesterday. We had the Boston Studio. We had folks on the ground in Seattle. Lot of great conversations, a lot of great momentum at this event. What is your number one takeaway with this inaugural event? >> Well, first of all, our coverage with our CUBE alumni experts coming in remotely this remote event for us, I think this event as an inaugural event stood out because one, it was done very carefully and methodically from the CNCF. I think they didn't want to overplay their hand relative to breaking out from CUBE CON So Kubernetes success and CloudNative development has been such a success and that event and ecosystem is booming, right? So that's the big story is they have the breakout event and the question was, was it a good call? Was it successful? Was it going to, would the dog hunt as they say, in this case, I think the big takeaway is that it was successful by all measures. One, people enthusiastic and confident that this has the ability to stand on its own and still contribute without taking away from the benefits and growth of Kubernetes CUBE CON and CloudNative console. So that was the key. Hallway conversations, the sessions all curated and developed properly to be different and focused for that reason. So I think the big takeaway is that the CNCF did a good job on how they rolled this out. Again, it was very intimate event small reminds me of first CUBE CON in Seattle, kind of let's test it out. Let's see how it goes. Again, clearly it was people successful and they understood why they're doing it. And as we commented out in our earlier segments this is not something new. Amazon Web Services has re:Invent and re:Inforce So a lot of parallels there. I see there. So I think good call. CNCF did the right thing. I think this has legs. And then as Dave pointed out, Dave Vellante, on our last keynote analysis was the business model of the hackers is better than the business model of the industry. They're making more money, it costs less so, you know, they're playing offense and the industry playing defense. That has to change. And as Dave pointed out we have to make the cost of hacking and breaches and cybersecurity higher so that the business model crashes. And I think that's the strategic imperative. So I think the combination of the realities of the market globally and open source has to go faster. It's good to kind of decouple and be highly cohesive in the focus. So to me that's the big takeaway. And then the other one is, is that there's a lot more security problems still unresolved. The emphasis on developers productivity is at risk here, if not solved. You saw supply chain software, again, front and center and then down in the weeds outside of Kubernetes, things like BIND and DNS were brought up. You're seeing the Linux kernel. Really important things got to be paid attention to. So I think very good call, very good focus. >> I would love if for us to be able to, as the months go on talk to some of the practitioners that actually got to attend. There were 72 sessions, that's a lot of content for a small event. Obviously to your point, very well curated. We did hear from some folks yesterday who were just excited to get the community back together in person. To your point, having this dedicated focus on CloudNativesecurity is incredibly important. You talked about, you know, the offense defense, the fact that right now the industry needs to be able to pivot from being on defense to being on offense. This is a challenging thing because it is so lucrative for hackers. But this seems to be from what we've heard in the last couple days, the right community with the right focus to be able to make that pivot. >> Yeah, and I think if you look at the success of Kubernetes, 'cause again we were there at theCUBE first one CUBE CON, the end user stories really drove end user participation. Drove the birth of Kubernetes. Left some of these CloudNative early adopters early pioneers that were using cloud hyperscale really set the table for CloudNative CON. I think you're seeing that here with this CloudNative SecurityCON where I think we're see a lot more end user stories because of the security, the hairs on fire as we heard from Madrona Ventures, you know, as they as an investor you have a lot of use cases out there where customers are leaning in with getting the rolling up their sleeves, working with open source. This has to be the driver. So I'm expecting to see the next level of SecurityCON to be end user focused. Much more than vendor focused. Where CUBECON was very end user focused and then attracted all the vendors in that grew the industry. I expect the similar pattern here where end user action will be very high at the beginning and that will essentially be the rising tide for the vendors to be then participating. So I expect almost a similar trajectory to CUBECON. >> That's a good path that it needs to all be about all the end users. One of the things I'm curious if what you heard was what are some of the key factors that are going to move CloudNative Security forward? What did you hear the last two days? >> I heard that there's a lot of security problems and no one wants to kind of brag about this but there's a lot of under the hood stuff that needs to get taken care of. So if automation scales, and we heard that from one of the startups we've just interviewed. If automation and scale continues to happen and with the business model of the hackers still booming, security has to be refactored quickly and there's going to be an opportunity structurally to use the cloud for that. So I think it's a good opportunity now to get dedicated focus on fixing things like the DNS stuff old school under the hood, plumbing, networking protocols. You're going to start to see this super cloud-like environment emerge where data's involved, everything's happening and so security has to be re imagined. And I think there's a do over opportunity for the security industry with CloudNative driving that. And I think this is the big thing that I see as an opportunity to, from a story standpoint from a coverage standpoint is that it's a do-over for security. >> One of the things that we heard yesterday is that there's a lot of it, it's a pretty high percentage of organizations that either don't have a SOCK or have a very primitive SOCK. Which kind of surprised me that at this day and age the risks are there. We talked about that today's focus and the keynote was a lot about the software supply chain and what's going on there. What did you hear in terms of the appetite for organizations through the voice of the practitioner to say, you know what guys, we got to get going because there's going to be the hackers are they're here. >> I didn't hear much about that in the coverage 'cause we weren't in the hallways. But from reading the tea leaves and talking to the folks on the ground, I think there's an implied like there's an unlimited money from customers. So it's a very robust from the data infrastructure stack building we cover with the angel investor Kane you're seeing data infrastructure's going to be part of the solution here 'cause data and security go hand in hand. So everyone's got basically checkbook wide open everyone wants to have the answer. And we commented that the co-founder of Palo Alto you had on our coverage yesterday was saying that you know, there's no real platform, there's a lot of tools out there. People will buy anything. So there's still a huge appetite and spend in security but the answer's not going to more tool sprawling. It's going to more platform auto, something that enables automation, fix some of the underlying mechanisms involved and fix it fast. So to me I think it's going to be a robust monetary opportunity because of the demand on the business side. So I don't see that changing at all and I think it's going to accelerate. >> It's a great point in terms of the demand for the business side because as we know as we said yesterday, the next Log4j is out there. It's not a matter of if this happens again it's when, it's the extent, it's how frequent we know that. So organizations all the way up to the board have to be concerned about brand reputation. Nobody wants to be the next big headline in terms of breaches and customer data being given to hackers and hackers making all this money on that. That has to go all the way up to the board and there needs to be alignment between the board and the executives at the organization in terms of how they're going to deal with security, and now. This is not a conversation that can wait. Yeah, I mean I think the five C's we talked about yesterday the culture of companies, the cloud is an enabler, you've got clusters of servers and capabilities, Kubernetes clusters, you've got code and you've got all kinds of, you know, things going on there. Each one has elements that are at risk for hacking, right? So that to me is something that's super important. I think that's why the focus on security's different and important, but it's not going to fork the main event. So that's why I think the spin out was, spinout, or the new event is a good call by the CNCF. >> One of the things today that struck me they're talking a lot about software supply chain and that's been in the headlines for quite a while now. And a stat that was shared this morning during the keynote just blew my brains that there was a 742% increase in the software supply chain attacks occurring over the last three years. It's during Covid times, that is a massive increase. The threat landscape is just growing so amorphously but organizations need to help dial that down because their success and the health of the individuals and the end users is at risk. Well, Covid is an environment where everyone's kind of working at home. So there was some disruption to infrastructure. Also, when you have change like that, there's opportunities for hackers, they'll arbitrage that big time. But I think general the landscape is changing. There's no perimeter anymore. It's CloudNative, this is where it is and people who are moving from old IT to CloudNative, they're at risk. That's why there's tons of ransomware. That's why there's tons of risk. There's just hygiene, from hygiene to architecture and like Nick said from Palo Alto, the co-founder, there's not a lot of architecture in security. So yeah, people have bulked up their security teams but you're going to start to see much more holistic thinking around redoing security. I think that's the opportunity to propel CloudNative, and I think you'll see a lot more coming out of this. >> Did you hear any specific information on some of the CloudNative projects going on that really excite you in terms of these are the right people going after the right challenges to solve in the right direction? >> Well I saw the sessions and what jumped out to me at the sessions was it's a lot of extensions of what we heard at CUBECON and I think what they want to do is take out the big items and break 'em out in security. Kubescape was one we just covered. They want to get more sandbox type stuff into the security side that's very security focused but also plays well with CUBECON. So we'll hear more about how this plays out when we're in Amsterdam coming up in April for CUBECON to hear how that ecosystem, because I think it'll be kind of a relief to kind of decouple security 'cause that gives more focus to the stakeholders in CUBECON. There's a lot of issues going on there and you know service meshes and whatnot. So it's a lot of good stuff happening. >> A lot of good stuff happening. One of the things that'll be great about CUBECON is that we always get the voice of the customer. We get vendors coming on with the voice of the customer talking about and you know in that case how they're using Kubernetes to drive the business forward. But it'll be great to be able to pull in some of the security conversations that spin out of CloudNative Security CON to understand how those end users are embracing the technology. You brought up I think Nir Zuk from Palo Alto Networks, one of the themes there when Dave and I did their Ignite event in December was, of 22, was really consolidation. There are so many tools out there that organizations have to wrap their heads around and they need to be able to have the right enablement content which this event probably delivered to figure out how do we consolidate security tools effectively, efficiently in a way that helps dial down our risk profile because the risks just seem to keep growing. >> Yeah, and I love the technical nature of all that and I think this is going to be the continued focus. Chris Aniszczyk who's the CTO listed like E and BPF we covered with Liz Rice is one of the most three important points of the conference and it's just, it's very nerdy and that's what's needed. I mean it's technical. And again, there's no real standards bodies anymore. The old days developers I think are super important to be the arbiters here. And again, what I love about the CNCF is that they're developer focused and we heard developer first even in security. So you know, this is a sea change and I think, you know, developers' choice will be the standards bodies. >> Lisa: Yeah, yeah. >> They decide the future. >> Yeah. >> And I think having the sandboxing and bringing this out will hopefully accelerate more developer choice and self-service. >> You've been talking about kind of putting the developers in the driver's seat as really being the key decision makers for a while. Did you hear information over the last couple of days that validates that? >> Yeah, absolutely. It's clearly the fact that they did this was one. The other one is, is that engineering teams and dev teams and script teams, they're blending together. It's not just separate silos and the ones that are changing their team dynamics, again, back to the culture are winning. And I think this has to happen. Security has to be embedded everywhere in making it frictionless and to provide kind of the guardrail so developers don't slow down. And I think where security has become a drag or an anchor or a blocker has been just configuration of how the organization's handling it. So I think when people recognize that the developers are in charge and they're should be driving the application development you got to make sure that's secure. And so that's always going to be friction and I think whoever does it, whoever unlocks that for the developer to go faster will win. >> Right. Oh, that's what I'm sure magic to a developer's ear is the ability to go faster and be able to focus on co-development in a secure fashion. What are some of the things that you're excited about for CUBECON. Here we are in February, 2023 and CUBECON is just around the corner in April. What are some of the things that you're excited about based on the groundswell momentum that this first inaugural CloudNative Security CON is generating from a community, a culture perspective? >> I think this year's going to be very interesting 'cause we have an economic challenge globally. There's all kinds of geopolitical things happening. I think there's going to be very entrepreneurial activity this year more than ever. I think you're going to see a lot more innovative projects ideas hitting the table. I think it's going to be a lot more entrepreneurial just because the cycle we're in. And also I think the acceleration of mainstream deployments of out of the CNCF's main event CUBECON will happen. You'll see a lot more successes, scale, more clarity on where the security holes are or aren't. Where the benefits are. I think containers and microservices are continuing to surge. I think the Cloud scale hyperscale as Amazon, Azure, Google will be more aggressive. I think AI will be a big theme this year. I think you can see how data is going to infect some of the innovation thinking. I'm really excited about the data infrastructure because it powers a lot of things in the Cloud. So I think the Amazon Web Services, Azure next level gen clouds will impact what happens in the CloudNative foundation. >> Did you have any conversations yesterday or today with respect to AI and security? Was that a focus of anybody's? Talk to me about that. >> Well, I didn't hear any sessions on AI but we saw some demos on stage. But they're teasing out that this is an augmentation to their mission, right? So I think a lot of people are looking at AI as, again, like I always said there's the naysayers who think it's kind of a gimmick or nothing to see here, and then some are just going to blown away. I think the people who are alpha geeks and the industry connect the dots and understand that AI is going to be an accelerant to a lot of heavy lifting that was either manual, you know, hard to do things that was boring or muck as they say. I think that's going to be where you'll see the AI stories where it's going to accelerate either ways to make security better or make developers more confident and productive. >> Or both. >> Yeah. So definitely AI will be part of it. Yeah, definitely. One of the things too that I'm wondering if, you know, we talk about CloudNative and the goal of it, the importance of it. Do you think that this event, in terms of what we were able to see, obviously being remote the event going on in Seattle, us being here in Palo Alto and Boston and guests on from Seattle and Germany and all over, did you hear the really the validation for why CloudNative Security why CloudNative is important for organizations whether it's a bank or a hospital or a retailer? Is that validation clear and present? >> Yeah, absolutely. I think it was implied. I don't think there was like anyone's trying to debate that. I think this conference was more of it's assumed and they were really trying to push the ability to make security less defensive, more offensive and more accelerated into the solving the problems with the businesses that are out there. So clearly the CloudNative community understands where the security challenges are and where they're emerging. So having a dedicated event will help address that. And they've got great co-chairs too that put it together. So I think that's very positive. >> Yeah. Do you think, is it possible, I mean, like you said several times today so eloquently the industry's on the defense when it comes to security and the hackers are on the offense. Is it really possible to make that switch or obviously get some balances. As technology advances and industry gets to take advantage of that, so do the hackers, is that balance achievable? >> Absolutely. I mean, I think totally achievable. The question's going to be what's the environment going to be like? And I remember as context to understanding whether it's viable or not, is to look at, just go back 13 years ago, I remember in 2010 Amazon was viewed as an unsecure environment. Everyone's saying, "Oh, the cloud is not secure." And I remember interviewing Steve Schmidt at AWS and we discussed specifically how Amazon Cloud was being leveraged by hackers. They made it more complex for the hackers. And he said, "This is just the beginning." It's kind of like barbed wire on a fence. It's yeah, you're not going to climb it so people can get over it. And so since then what's happened is the Cloud has become more secure than on premises for a lot of either you know, personnel reasons, culture reasons, not updating, you know, from patches to just being insecure to be more insecure. So that to me means that the flip the script can be flipped. >> Yeah. And I think with CloudNative they can build in automation and code to solve some of these problems and make it more complex for the hacker. >> Lisa: Yes. >> And increase the cost. >> Yeah, exactly. Make it more complex. Increase the cost. That'll be in interesting journey to follow. So John, here we are early February, 2023 theCUBE starting out strong as always. What year are we in, 12? Year 12? >> 13th year >> 13! What's next for theCUBE? What's coming up that excites you? >> Well, we're going to do a lot more events. We got the theCUBE in studio that I call theCUBE Center as kind of internal code word, but like, this is more about getting the word out that we can cover events remotely as events are starting to change with hybrid, digital is going to be a big part of that. So I think you're going to see a lot more CUBE on location. We're going to do, still do theCUBE and have theCUBE cover events from the studio to get deeper perspective because we can then bring people in remote through our our studio team. We can bring our CUBE alumni in. We have a corpus of content and experts to bring to table. So I think the coverage will be increased. The expertise and data will be flowing through theCUBE and so Cube Center, CUBE CUBE Studio. >> Lisa: Love it. >> Will be a integral part of our coverage. >> I love that. And we have such great conversations with guests in person, but also virtually, digitally as well. We still get the voices of the practitioners and the customers and the vendors and the partner ecosystem really kind of lauded loud and clear through theCUBE megaphone as I would say. >> And of course getting the clips out there, getting the highlights. >> Yeah. >> Getting more stories. No stories too small for theCUBE. We can make it easy to get the best content. >> The best content. John, it's been fun covering CloudNative security CON with you with you. And Dave and our guests, thank you so much for the opportunity and looking forward to the next event. >> John: All right. We'll see you at Amsterdam. >> Yeah, I'll be there. We want to thank you so much for watching TheCUBES's two day coverage of CloudNative Security CON 23. We're live in Palo Alto. You are live wherever you are and we appreciate your time and your view of this event. For John Furrier, Dave Vellante, I'm Lisa Martin. Thanks for watching guys. We'll see you at the next show.

(upbeat music) >> Everybody welcome back to theCUBE, continuous coverage of AWS 2021. This is the biggest hybrid event of the year, theCUBEs ninth year covering AWS re:Invent. My name is Dave Vellante. Arwa Kaddoura is here CUBE alumni, chief revenue officer now of InfluxData and Brian Mullen, who's the chief marketing officer. Folks good to see you. >> Thanks for having us. >> Dave: All right, great to see you face to face. >> It's great to meet you in person finally. >> So Brian, tell us about InfluxData. People might not be familiar with the company. >> Sure, yes. InfluxData, we're the company behind a pretty well-known project called Influx DB. And we're a platform for handling time series data. And so what time series data is, is really it's any, we think of it as any data that's stamped in time in some way. That could be every second, every two minutes, every five minutes, every nanosecond, whatever it might be. And typically that data comes from, you know, of course, sources and the sources are, you know, they could be things in the physical world like devices and sensors, you know, temperature gauges, batteries. Also things in the virtual world and, you know, software that you're building and running in the cloud, you know, containers, microservices, virtual machines. So all of these, whether in the physical world or the virtual world are kind of generating a lot of time series data and our platforms are designed specifically to handle that. >> Yeah so, lots to unpack here Arwa, I mean, I've kind of followed you since we met on virtually. Kind of followed your career and I know when you choose to come to a company, you start with the customer that's what your that's your... Those are your peeps. >> Arwa: Absolutely. >> So what was it that drew you to InfluxData, the customers were telling you? >> Yeah, I think what I saw happening from a marketplace is a few paradigm shifts, right? And the first paradigm shift is obviously what the cloud is enabling, right? So everything that we used to take for granted, when you know, Andreessen Horowitz said, "software was eating the world", right? And then we moved into apps are eating the world. And now you look at the cloud infrastructure that, you know, folks like AWS have empowered, they've allowed services like ours and databases, and sort of querying capabilities like Influx DB to basically run at a scale that we never would have been able to do. Just sort of with, you know, you host it yourself type of a situation. And then the other thing that it's enabled is again, if you go back to sort of database history, relational, right? Was humongous, totally transformed what we could do in terms of transactional systems. Then you moved into sort of the big data, the Hadoops, the search, right. The elastic. And now what we're seeing is time series is becoming the new paradigm. That's enabling a whole set of new use cases that have never been enabled before, right? So people that are generating these large volumes of data, like Brian talked about and needing a platform that can ingest millions of points per second. And then the ability to query that in real time in order to take that action and in order to power things like ML and things like sort of, you know, autonomous type capabilities now need this type of capability. So that's all to know >> Okay so, it's the real timeness, right? It's the use cases. Maybe you could talk a little bit more about those use cases and--- >> Sure, sure. So, yeah so we have kind of thinking about things as both the kind of virtual world where people are pulling data off of sources that are in infrastructure, software infrastructure. We have a number like PayPal is a customer of ours, and Apple. They pull a time series data from the infrastructure that runs their payments platform. So you can imagine the volume that they're dealing with. Think about how much data you might have in like a regular relational scenario now multiply every that, every piece of data times however, often you're looking at it. Every one second, every 10 minutes, whatever it might be. You're talking about an order of magnitude, larger volume, higher volume of data. And so the tools that people were using were just not really equipped to handle that kind of volume, which is unique to time series. So we have customers like PayPal in kind of the software infrastructure side. We also have quite a bit of activity among customers on the IOT side. So Tesla is a customer they're pulling telematics and battery data off of the vehicle, pulling that back into their cloud platform. Nest is also our customer. So we're pretty used to seeing, you know, connected thermostats in homes. Think of all the data that's coming from those individual units and their, it's all time series data and they're pulling it into their platform using Influx. >> So, that's interesting. So Tesla take that example they will maybe persist some of the data, maybe not all of it. It's a femoral and end up putting some of it back to the cloud, probably a small portion percentage wise but it's a huge amount of data of data, right? >> Brian: Yeah. >> So, if they might want to track some anomalies okay, capture every time animal runs across, you know, and put that back into the cloud. So where do you guys fit in that analysis and what makes you sort of the best platform for time series data base. >> Yeah, it's interesting you say that because it is a femoral and there are really two parts of it. This is one of the reasons that time series is such a challenge to handle with something that's not really designed to handle it. In a moment, in that minute, in the last hour, you have, you really want to see all the data you want all of what's happening and have full context for what's going on and seeing these fluctuations but then maybe a day later, a week later, you may not care about that level of fidelity. And so you down sample it, you have like a, kind of more of a summarized view of what happened in that moment. So being able to kind of toggle between high fidelity and low fidelity, it's a super hard problem to solve. And so our platform Influx DB really allows you to do that. >> So-- >> And that is different from relational databases, which are great at ingesting, but not great at kicking data out. >> Right. >> And I think what you're pointing to is in order to optimize these platforms, you have to ingest and get rid of data as quickly as you can. And that is not something that a traditional database can do. >> So, who do you sell to? Who's your ideal customer profile? I mean, pretty diverse. >> Yeah, It, so it tends to focus on builders, right? And builders is now obviously a much wider audience, right? We used to say developers, right. Highly technical folks that are building applications. And part of what we love about InfluxData is we're not necessarily trying to only make it for the most sophisticated builders, right? We are trying to allow you to build an application with the minimum amount of code and the greatest amount of integrations, right. So we really power you to do more with less and get rid of unnecessary code or, you know, give you that simplicity. Because for us, it's all about speed to market. You want an application, you have an idea of what it is that you're trying to measure or monitor or instrument, right? We give you the tools, we give you the integrations. We allow you to have to work in the IDE that you prefer. We just launched VS Code Integration, for example. And that then allows these technical audiences that are solving really hard problems, right? With today's technologies to really take our product to market very quickly. >> So, I want to follow up on that. So I like the term builder. It's an AWS kind of popularized that term, but there's sort of two vectors of that. There's the hardcore developers, but there's also increasingly domain experts that are building data products and then more generalists. And I think you're saying you serve both of those, but you do integrations that maybe make it easier for the latter. And of course, if the former wants to go crazy they can. Is that a right understanding? >> Yes absolutely. It is about accessibility and meeting developers where they are. For example, you probably still need a solid technical foundation to use a product like ours, but increasingly we're also investing in education, in videos and templates. Again, integrations that make it easier for people to maybe just bring a visualization layer that they themselves don't have to build. So it is about accessibility, but yes obviously with builders they're a technical foundation is pretty important. But, you know, right now we're at almost 500,000 active instances of Influx DB sort of being out there in the wild. So that to me shows, that it's a pretty wide variety of audiences that are using us. >> So, you're obviously part of the AWS ecosystem, help us understand that partnership they announced today of Serverless for Kinesis. Like, what does that mean to you as you compliment that, is that competitive? Maybe you can address that. >> Yeah, so we're a long-time partner of AWS. We've been in the partner network for several years now. And we think about it now in a couple of ways. First it's an important channel, go to market channel for us with our customers. So as you know, like AWS is an ecosystem unto itself and so many developers, many of these builders are building their applications for their own end users in, on AWS, in that ecosystem. And so it's important for us to number one, have an offering that allows them to put Influx on that bill so we're offered in the marketplace. You can sign up for and purchase and pay for Influx DB cloud using or via AWS marketplace. And then as Arwa mentioned, we have a number of integrations with all the kind of adjacent products and services from Amazon that many of our developers are using. And so when we think about kind of quote and quote, going to where the developer, meeting developers where they are that's an important part of it. If you're an AWS focused developer, then we want to give you not only an easy way to pay for and use our product but also an easy way to integrate it into all the other things that you're using. >> And I think it was 2012, it might've even been 11 on theCUBE, Jerry Chen of Greylock. We were asking him, you think AWS is going to move up the stack and develop applications. He said, no I don't think so. I think they're going to enable developers and builders to do that and then they'll compete with the traditional SaaS vendors. And that's proved to be true, at least thus far. You never say never with AWS. But then recently he wrote a piece called "Castles on the Cloud." And the premise was essentially the ISV's will build on top of clouds. And that seems to be what you're doing with Influx DB. Maybe you could tell us a little bit more about that. We call it super clouds. >> Arwa: That's right. >> you know, leveraging the 100 billion dollars a year that the hyperscalers spend to develop an abstraction layer that solves a particular problem but maybe you could describe what that is from your perspective, Influx DB. >> Yeah, well increasingly we grew up originally as an open source software company. >> Dave: Yeah, right. >> People downloaded the download Influx DB ran it locally on a laptop, put up on the server. And, you know, that's our kind of origin as a company, but increasingly what we recognize is our customers, our developers were building on the building in and on the cloud. And so it was really important for us to kind of meet them there. And so we think about, first of all, offering a product that is easily consumed in the cloud and really just allows them to essentially hit an end point. So with Influx DB cloud, they really have, don't have to worry about any of that kind of deployment and operation of a cluster or anything like that. Really, they just from a usage perspective, just pay for three things. The first is data in, how much data are you putting in? Second is query count. How many queries are you making against? And then third is storage. How much data do you have and how long are you storing it? And really, it's a pretty simple proposition for the developer to kind of see and understand what their costs are going to be as they grow their workload. >> So it's a managed service is that right? >> Brian: It is a managed service. >> Okay and how do you guys price? Is it kind of usage based. >> Total usage based, yeah, again data ingestion. We've got the query count and the storage that Brian talked about, but to your point, back to the sort of what the hyperscalers are doing in terms of creating this global infrastructure that can easily be tapped into. We then extend above that, right? We effectively become a platform as a service builder tool. Many of our customers actually use InfluxData to then power their own products, which they then commercialize into a SaaS application. Right, we've got customers that are doing, you know, Kubernetes monitoring or DevOps monitoring solutions, right? That monitor, you know, people's infrastructure or web applications or any of those things. We've got people building us into, you know, Industrial IoT such as PTC's ThingWorx, right? Where they've developed their own platform >> Dave: Very cool. >> Completely backed up by our time series database, right. Rather than them having to build everything, we become that key ingredient. And then of course the fully cloud managed service means that they could go to market that much quicker. Nobody's for procuring servers, nobody is managing, you know, security patches any of that, it's all fully done for you. And it scales up beautifully, which is the key. And to some of our customers, they also want to scale up or down, right. They know when their peak hours are or peak times they need something that can handle that load. >> So looking ahead to next year, so anyway, I'm glad AWS decided to do re:Invent live. (Arwa mumbling) >> You know, that's weird, right? We thought in June, at Mobile World Congress, we were going to, it was going to be the gateway to returning but who knows? It's like two steps forward, one step back. One step forward, two steps back but we're at least moving in the right direction. So what about for you guys InfluxData? Looking ahead for the coming year, Brian, what can we expect? You know, give us a little view of sharp view of (mumbles) >> Well kind of a keeping in the theme of meeting developers where they are, we want to build out more in the Amazon ecosystem. So more integrations, more kind of ease of use for kind of adjacent products. Another is just availability. So we've been, we're now on actually three clouds. In addition to AWS, we're on Azure and Google cloud, but now expanding horizontally and showing up so we can meet our customers that are working in Europe, expanding into Asia-Pacific which we did earlier this year. And so I think we'll continue to expand the platform globally to bring it closer to where our customers are. >> Arwa: Can I. >> All right go ahead, please. >> And I would say also the hybrid capabilities probably will also be important, right? Some of our customers run certain workloads locally and then other workloads in the cloud. That ability to have that seamless experience regardless, I think is another really critical advancement that we're continuing to invest in. So that as far as the customer is concerned, it's just an API endpoint and it doesn't matter where they're deploying. >> So where do they go, can they download a freebie version? Give us the last word. >> They go to influxdata.com. We do have a free account that anyone can sign up for. It's again, fully cloud hosted and managed. It's a great place to get started. Just learn more about our capabilities and if you're here at AWS re:Invent, we'd love to see you as well. >> Check it out. All right, guys thanks for coming on theCUBEs. >> Thank you. >> Dave: Great to see you. >> All right, thank you. >> Awesome. >> All right, and thank you for watching. Keep it right there. This is Dave Vellante for theCUBEs coverage of AWS re:Invent 2021. You're watching the leader in high-tech coverage. (upbeat music)

(bright music) (logo whooshing) >> Welcome everyone to theCUBEs continuing coverage of AWS 2021. I'm your host, Lisa Martin. We are excited to be running one of the industry's most important and largest hybrid tech events of the year with AWS and its ecosystem partners. We have two live sets, two remote studios, we've got over a hundred guests on the program, and we're going to be talking about the next decade of cloud innovation. We are pleased to welcome back one of our alumni to the program, Rob Lee, the CTO of Pure Storage. Rob, thank you so much for joining us today. >> Good to see you again, Lisa, and thanks for having me. >> Likewise and I was stalking you on LinkedIn. Looks like you've got a promotion since I last saw you. Congratulations >> Thank you. >> on your appointment as a CTO. >> No, thank you very much. Very excited to be taking the reins and for all the great stuff that's ahead of us. >> Lot of great stuff, I'm sure. I also saw that once again, Pure has been named a leader in several gartner magic quadrants for primary storage, for distributed file storage, and object storage. Lots of great things continuing to go on from the orange side. Let's talk about hybrid. I've seen so much transformation and acceleration in the last 20 plus months, but I'd love to see what you guys are seeing with respect to your customers and their hybrid cloud strategies. What problems are they in this dynamic day and age are they looking to solve? >> Yeah, absolutely. I think, all in all, I think, you know, customers are definitely maturing in their understanding and approach to all things around cloud. And I think when it comes to their approach towards hybrid cloud, one of the things that we're seeing is that customers are really, you know, focusing extra hard and just trying to make sure that they're making the best use of all their IT tools. And what that means is, you know, not just looking at hybrid cloud as a way to connect from on-prem to the cloud, but really being able to make use of and make the most use out of each, you know, each of the services and capabilities of the environments that they're operating in. And so a lot of times that means, you know, commonality in how they're operating, whether it's on-premise or in cloud, it means the flexibility that that commonality allows them in terms of planning and optionality to move parts of their application or environments between premise and cloud. You know, and I think overall, you know, we look at this as, you know, really a couple specific forces that customers are looking for. One is, you know, I think they're looking for ways to bring a lot more of the operating model and what they're used to in the cloud, into their own data center. And at the same time, they're looking to be able to bridge more of how they operate the applications they're powering and running in their own data centers today and be able to bridge and bring those into the cloud environments. And then lastly, I'd say that, you know, as customers, I think, you know, today are kind of one foot in their more traditional application environments and the other foot largely planted in developing and building some of their newer applications built on cloud native technologies and architectures driven by containers and Kubernetes, you know, a big focus area for customers, whether it's on-prem or in cloud or increasingly hybrid is, you know, supporting and enabling those cloud native application development projects. And that's certainly an area that you've seen Pure focus in as well. And so I think it's really those three things. One is customers looking for ways to bring more of the cloud model into their data center, two is being able to bring more of what they're running in their data center into the cloud today, and then three is building their new stuff and increasingly planning to run that across multiple environments, prem, cloud, and across clouds. >> So, Rob, talk to me about where Pure fits in the hybrid cloud landscape that your customers are facing in this interesting time we're living in. >> Yeah, absolutely. You know, we're really focused on meeting customer's needs in all three of the areas that I just articulated and so this starts with bringing more of the cloud operating model into customers' data centers. And, you know, we start by focusing on, you know, automation, simplicity of management, delivering infrastructure as code, a lot of the attributes that customers are used to in a cloud environment. In many ways, as you know, this is a natural evolution of where Pure has been all along. We started by bringing a lot of the consumer-like simplicity into our products and enterprise data centers. And now, we're just kind of expanding that to bring more of the cloud simplicity in. You know, we're also, this is an area where we're working with our public cloud partners such as AWS in embracing their management models. And so you saw, you know, you saw us do this as a storage launch partner for AWS Outposts and that activity is certainly continuing on. So customers that are looking for cloud-like management, whether they want to build that themselves and customize it to their needs or whether they want to simply use cloud providers management plans and extend those onto their premise, have both options to do that. You know, we're also, as you know, very committed to helping customers be able to move or bridge their traditional applications from their data center into the public cloud environments through products like Cloud Block Store. This is an area where we've helped numerous customers, you know, take the existing applications and more importantly, the processes and how the environments are set up and run that they're used to running in their data center production environments bridge those now into public cloud environments. And whether that's in AWS or in Microsoft Azure as well. And then thirdly with Portworx, right? This is where, you know, we're really focused on helping customers, not just by providing them with the infrastructure they need to build their containerized cloud native applications on, but then also marrying with that infrastructure, that storage infrastructure, the data flow operations such as backup, TR, migration that go along with that storage infrastructure, as well as now application management capabilities, which we recently announced during our launch event in September with Portworx Data Services. So really a lot of activities going on across the board, but I would say definitely focused on those three key areas that we see customers really looking to crack as they, I would say balance the cloud environments and their data center environments in this hybrid world. >> And I'm curious what you're saying, you know, the focus being on data. >> Customers, you know, definitely recognize the data is their lifeblood is kind of, you know, contains a lot of the, you know, the value that they're looking to extract, whether it's in a competitive advantage, whether it's in better understanding their customers, you know, and or whether it's in product development, faster time to market. I think that, you know, we're definitely seeing more of an elevated realization and appreciation for not just how valuable that it is, but, you know, how much gravity it holds, right? You know, customers that are realizing, "Hey, if I'm collecting all this data in my on-prem location, maybe it's not quite that feasible or sensible to ship all that data into a public cloud environment to process. Maybe I need to kind of look at how I build my hybrid strategy around data being generated here, services living over here, and how do I bridge those two, you know, two locations." I think you add on top of that, you know, newer, I would say realization of security and data governance, data privacy concerns. And that certainly has customers, I think, you know, thinking a lot more intently about, you know, their data management, not just their data collection and data processing and analysis strategy, but their overall data managements, governance, and security strategies. >> Yeah, we've talked a lot about security in this interesting time that we're living in. The threat landscape has changed massively. Ransomware is a household word and it's a matter of when versus if. As customers are looking at these challenges that they're combating, how are you helping them address those data security concerns as they know that, you know, we've got this work from anywhere that's hybrid work environment, that's going to process for probably some time, but that security and ensuring that the data that's driving the revenue chain is secure and accessible, but protected no matter where it is? >> Yeah, absolutely. And I think you said it best when you said it's a matter of when, not if, right? And I think, you know, we're really focused on helping customers plan for and have, you know, plan for it and have a very quick reaction remediation strategy, right? So, you know, customers that I would say historically have focused on perimeter security have focused on preventing an attack, and that's great, and you need to do that, but you also need to plan for, hey, if something happens where, you know, as we just said, when something happens, what is your strategy for remediating that, what is your strategy for getting back online very quickly? And so this is an area where, you know, we've helped countless customers, you know, form robust strategies for, you know, true disaster recovery from a security or ransomware since. We do this by through our safe mode features, which are available across all of our products. And, you know, quite simply, this is our capability to take read-only snapshots and then couple them with a heightened level of security that effectively locks these snapshots down and takes the control of the snapshots away from not just customer admins, but potential ransomware or malware, right? You know, if you look at the most recent ransomware attacks that have hit the industry, they've gotten more and more sophisticated where the first action, a lot of these ransomware pieces of software taking are going after the backups. They go after the backups first and they take down the production environment. Well, we stopped that chain or in the security world what's called the kill chain, we stopped that chain right at the first step by protecting those backups in a way that, you know, no customer admin, whether it's a true admin, a malicious admin, or a piece of software, a malware that's acting as an admin, has the ability to remove that backup. And, you know, that's a capability that's actually become one of our most popular and most quickly adopted features across the portfolio. >> That's key. I saw that. I was reading some reports recently about the focus of ransomware on backups and the fact that you talked about it, it's becoming more sophisticated. It's also becoming more personal. So as data volumes continue to grow and companies continue to depend on data as competitive advantage differentiators and, of course, a source of driving revenue, ensuring that the backups are protected, and the ability to recover quickly is there is that is table stakes, I imagine for any organization, regardless of industry. >> Absolutely, and I think, you know, I think overall, if we look at just the state of data protection, whether it's protecting against security threats or whether it's protecting against, you know, infrastructure failures or whatnot, I would say that the state of data protection has evolved considerably over the last five years, right? You go back 5, 10 years and people are really fixated on, "Hey, how quickly can I back here? How quickly can I back this environment up, and how can I do it in a most cost-effective manner?" Now people are much more focused on, "Hey, when something goes wrong, whether it's a ransomware attack, whether it's a hurricane that takes out a data center, I don't really care what it is." When something goes wrong, how quickly can I get back online because chances are, you know, every customer now is running an online service, right? Chances are, you've got customers waiting for you. You've got SLAs, you've got transactions that can't complete if you don't get this environment back up. And we've seen this, you know, throughout the industry over the last couple of years. And so, you know, I think that maturing understanding of what true data protection is is something that has A, driven, you know, a new approach from customers to and a new focus on this area of their infrastructure. And B I think it is also, you know, found a new place for, you know, performance and reliability, but really all of it, the properties of, you know, Pures products in this space. >> Last question, Rob, for you, give me an example, you can just mention it by industry or even by use case of a joint AWS Pure customer where you're really helping them create a very successful enterprise-grade hybrid cloud environment? >> Yeah, no, absolutely. You know, so we've got countless customers that, you know, I could point to. You know, I think one that I would or one space that we're particularly successful in that I would highlight are, you know, SAS companies, right? So companies that are, you know, are building modern SAS applications. And in one particular example I can think of is, you know, a gaming platform, right? So this is a company that is building out a scale-out environment, you know, is a very rapidly growing startup. And certainly is looking to AWS, looking to the public cloud environments, you know, as a great place to scale. But at the same time, you know, needs more capabilities than, you know, are available in the container storage for, you know, infrastructure that was available in the public cloud environment. They need more capabilities to be able to offer this global service. They need more capabilities to, you know, really provide the 24 by 7 by 365 around the world service that they have, especially dealing with high load bursts in different GEOS and just a very, very dynamic global environment. And so this is an area where, you know, we've been able to, you know, help the customer with Portworx. Be able to provide these capabilities by augmenting that AWS or the cloud environment is able to offer, you know, with the storage level replication and high availability and all of the enterprise capabilities, autoscaling, performance management, all the capabilities that they need to be able to bridge the service across multiple regions, multiple environments, and, you know, potentially over time, you know, on-premise data center locations as well. So that's just one of many examples, you know, but I think that's a great example where, you know, as customers are starting out, the public cloud is a great place to kind of get started. But then as you scale, whether it's because of bursty load, whether it's because of a data volume, whether it's because of compute volume and capacity, you know, customers are looking for either more capabilities, you know, more connectivity to other sites, potentially other cloud environments or data center environments. And that's where a more environment or cloud agnostic infrastructure layer such as Portworx is able to provide comes in very handy. >> Got it. Rob, thanks so much for joining me on the program today at re:Invent, talking about the Pure AWS relationship, what's going on there and how you're helping customers navigate, and then a very fast-paced, accelerating hybrid world. We appreciate you coming back on the program. >> Great, thanks for having me. Good to see you again. >> Likewise. Good to see you too. Per Rob Lee, I'm Lisa Martin. You're watching theCUBES continuous coverage of AWS re:Invent 2021. (calm music)

(fastpaced upbeat music) >> Welcome back to theCubes coverage of the power of N and the collaborations between HPE Aruba and Pensando. Where the two companies are setting out to create a new category in network switching. Joining me now is Simon McCormack, who looks after product management at HPE Aruba. Welcome Simon. Good to see you. >> Good morning. Thanks for having me today. >> You're very welcome. So Simon, we've been talking all day about the Aruba switching fabric that you're bringing to market, embedding the Pensando technology. Can you tell us what's the primary value prop that AFC brings to its customers? >> Sure. Aruba Fabric Composer. This is orchestration and management for the Aruba wide switching platform. Primarily for data centers. It does a lot of things. I'll give you three key ones just to get a feel for it. So in data center networking, there's a lot of complex technologies. I'm afraid to say, lease spines, overlays, underlays, EDP and OSPF BGP. I can throw out loads of acronyms for you. Fabric Composer can really simplify through a bunch of intent based workflows, the deployment and management of these fabrics. We can do it either interactively through a UI or fully API driven, if you want to. So it really takes away a lot of the plexity there makes it dead easy to deploy these and that scale. Number two, in a data center, a lot of compute storage hypervisor technologies that you have to interact with the THEO network products. So in Fabric Composer, we built an integration layer into it that interacts with other orchestrators, vCenter, VMware vcenter is a good example of that. So an operator may make changes to vCenter that affect the network. You don't want to call the network team for it. Fabric Composer can automate that network side configuration on the Aruba switch, making your day to operations, insertion of new services, much more simpler. And then finally, number three, because we've got all these capabilities I've just told you about. We actually have a great typology model that we build from it. And we can use that to visualize this virtual to physical network layer that is really powerful for troubleshooting the environment. >> Great? So three things, actually four right. To simplify or integrate and automate. And it's kind of two and two way, I'm going to to call it. and then the visualization piece for troubleshooting. Awesome. What about security policy? How are you thinking about that in this release? >> Yeah, so that's where in this release, we're extending it with the Pensando PSM technologies embedded into the 10K. Now we can use Aruba Fabric Composer to actually orchestrate the policy in addition to the network. So you think about today, Fabric Composer does network primarily. You bring policy into it. You've got one single pane of glass now that does network and policy. It actually provides a really powerful capabilities for operators of different skill sets to be able to manage and orchestrate this environment. >> What about the sort of operational model as it pertains to the network and security, I'm interested in how flexible that is. For instance, if a customer wants to use their own tooling or operational frameworks. What if they want to leverage multi-vendor fabrics like a third-party spine? How do you deal with all of that? >> Yeah, and I think that's, we built that into essentially the DNA of this technology is that we're, we're expecting to often go into brownfield environments. Where they've already got best practices for security and networking. They've already got networking vendors there. The 10K is a very powerful lease switch on its own. We want those lease switches to go in all of these different environments, not just Greenfield. It's really great for Greenfield. And I'm going to explain this a little bit in a few ways. First of all, the technology we have with Aruba fabric Composer and Pensando PSM, you can do a pure operational split between them SecOps, NetOps. A lot of customers that's how they deal with it. They've got the security operations team, network operations team. If they're split, you can use the two tools and make a fantastic product using that. However, if they're not split, and you've got a single policy for it. You can use Aruba Fabric Composer to do both of them. So you've got the options there and we fully embrace that in the architecture of what we built. This extends to multiple layers for the technology build as well. Again, as I said, the 10K's is a lease switch, it can connect to third-party spines. So you could use Fabric Composer to manage this lease Spitch and the policy you could use Fabric Composer just to manage the least switch and connect and interoperate the lease to the spine, or you can do a full Aruba solution, the full Aruba spine and use that operating model. There's one final thing in this area is fabric Composers are a UI based orchestrator, API driven. Some customers love it. Some customers love their CLIs. We fully embrace the operational model where customers still use their own APIs and their own CLIs. So the customer may be using Ansible to automate through API. They can still use that directly to the switch and they can use it to AFC and mix the two. If you talk directly to a switch and change it, Fabric Composer detects it and basically sinks its configuration together. So we can insert all or any part of this solution into existing or new Netflix. >> Yeah, that's nice. Right? Because I mean, so there's the network hard guys, right they, they want that CLI access. So you you're accommodating that. And then as well, being able to bring those SecOps view and the netOps view together is important because let's say, let's face it. A lot of organizations, especially some of the smaller ones, they don't actually have a full blown SecOps team. That's really the netOps responsibility. And so that's nice flexibility, you can handle both worlds. How about segmentation? What a customer is telling you that they want regarding segmentation and how are you guys approaching that? >> Yeah, I mean, it's, it's actually a key feature of what we're doing in this area. Now the iland segmentation generates it's kind of a wide area with many layers to it and we could talk about it for hours. So let me talk briefly about some of the areas we're going into when it comes to the segmentation. But particularly of a compute and virtual type environment. So when you, when you're typically creating policies in today's world, current policies based on addresses, IP addresses, or Mac addresses. You have lots of rules and big lists of addresses. It's really annoying. Customers generally don't talk in addresses. They talk in machines and names of machines. So if you think about what I've already told you with the Fabric Composer, we've already got these hooks in the compute hypervisor layer. So we didn't know about the virtual machines? So it said obviously, a natural extension now for you to be able to create these policies based on the machines. So there's, there's a scale problem in policy distribution at two levels, at the top and the bottom. The top level is your chronic create the policy. You've got this massive distribution addresses. So Fabric Composer can really help you by allowing you to then create these groups, sensible groups, using the names then you can distribute. The 10K solution with the distributed architecture of the bottom layer, now allows us to distribute these policies and rules across your racks within your data center. So it scales really well, but that's one level I've described. You know, you're creating groups of machines with names, so it's easier to define it, but there's auto and automation angle to this as well. You might not want to even create it interactively. Now a lot of customers with VMware vCenter, For example, are tagging the virtual machines. So the tag tells you a group information. Again, Fabric Composer can already get the tag within its database model. So we can use the tag now either to fully automate or use as a hint to creating these groups. So now I've got a really simple way to basically just categorize my machines into the groups so that now I can push rules down onto them. And there's one, one final thing that I just want to tell you before, before we move on. There's, there's often a zero trust model you want to do in the data center for segmentation. Meaning I've got two virtual machines on the same network on the same host. Normally they can talk to each other, nothing's stopping them, but sometimes you want to isolate even those two. You can do it in products like vCenter with PV land technologies. A bit cumbersome to configure on the vSphere side, you got to match it with what you see on the switch side. It's one of those that's a real headache, unless you've got an orchestrator to do it. So Fabric Composer could basically orchestrate this isolated solution. You're now grouping your machines and you're saying they're isolated. We can do the smarts and both of the vCenter side and the switch side, get them in sync, get it all configured. And now the masses can start to do this kind of segmentation at scale. >> Got it. Thank you Simon. Can the Fabric Composer kind of be used as the primary prism for troubleshooting? How do you handle troubleshooting and this art combined architecture? Who, who do I call when there's a problem? How do you approach that? >> Well, definitely start by calling me or actually call my product first, so fabric Composer. If you're using it, use that as the front tool for what you're going to try and figure out what's going on. There is a global health dashboard. It encompasses networking security policy across the solution, across the fabric. So that's your, tells you what's going on immediately. Down to port stats on what's happening within the physical topology of the network. Down to the end-to-end view, we have in terms of policy connectivity between machines. So Fabric Composer is your first port of call, but we built a solution here that we don't want to hide the pieces underneath it. Any networking guy knows when they're deep troubleshooting networking stuff, they're going to end up with the switch. So you started the orchestrator, but sometimes in the deep troubleshooting, not day-to-day, hopefully. You'll go to the switch and you'll troubleshoot that way. We've got the same technology here with the policy, with the firewall rules, with Pensando PSM. We still fully embrace for deep troubleshooting, go to Pensando PSM. They have really advanced tools in their bag of tricks in the product to give you advanced troubleshooting down to the policy layer. They have a really powerful firewall log capability, where you can search and sort, and see exactly what role is allowing or stopping any traffic going through the environment. And the two orchestrated model, we really like it 'cause it scales really well. It allows Fabric Composer to remain lightweight, PSM focused on the policy orchestration bit. But again, if your that customer that wants to do single pane of glass use Fabric Composer for the standard day-to-day stuff. But you've got the tools there to do the advanced troubleshooting between the different elements that we have within the Pensando and the Aruba tools. >> Yeah, really well thought out. You got the simplification angle nailed, the integration automation we talked about that, the visualization and the topology map, zero trust. And then remediation with deep^ened inspection. Simon, thanks so much for taking us through the announcements. Really appreciate your insights and time today. >> Thank you very much. >> You're welcome. Okay. Keep it right there, this is Dave Vellante for theCube. More content from the HPE Aruba Pensando announcements coming right up. (soothing music)

(upbeat techno music) >> LISA MARTIN: Welcome to today's session of theCubes presentation of the AWS startup showcase, new breakthroughs in DevOps, data analytics, and cloud management tools. This segment features Privacera, and we're going to be talking about data and analytics. I'm Lisa Martin, and today we're joined by Balaji Ganesan the Co-Founder and CEO Privacera. Balaji is going to be talking about accelerating cloud migration and secure self-service analytics with Privacera. Balaji, great to see you again. >> BALAJI GANESAN: Great see you Lisa, and thank you for having me again. >> LISA MARTIN: Our pleasure. Talk to me a little bit about Privacera and specifically what you guys are focused on. >> Yeah, absolutely. Let me start off talking about the problem we are trying to solve. Privacera today is at the intersection of data, data analytics and data governance. And we have seen in the news every time is the use of data in the organizations is increasing and more organizations are becoming data driven. And to solve customer, understand customer more, or to solve supply chain, the use of data is prevalent. And with that, what we are seeing is true data democratization that is happening now in the cloud, where more and more enterprise users are looking for access to the data. And if you look at the world of data teams and IT teams. On one hand, business users are looking for more access to the data, more use cases, more tools, and faster access to the data to drive business decisions, and that's the world they are living in. And every business, every industry is going towards that part. But on the other hand, governance and especially security privacy within has become table stakes, right. Where it's become a board level topic and on especially topics around, how do you get visibility on what data you have? Do you know where your sensitive data is? And making sure you're taking care of all the protections and stipulations around that. But you also have mandates around making sure that people have access to the data only for that purpose, and right people having access to the right data, only the right data and nothing more, is a mandate that is becoming more and more prevalent. Again, driven through privacy regulations and legal mandate. But operationalizing that in the context of data and data democratization is incredibly hard, because these teams are dealing with variety of databases and tools and each have its own way of doing controls. And so if they have a mandate of making sure right people have access to the right data, it's incredibly hard to operationalize that, it's incredibly complex doing manually. And that's the dual mandate we live in today is, on one hand, more users are looking for access to the data, On the other hand, you know, you need to have governance, you need to have guard rails, and how do you balance that out? And for us, it's not a zero sum game and we believe we can balance both, and that's essentially where Privacera comes in, where we are providing a horizontals single pane of glass which helps enterprises to do two major things, right. One is them get visibility, accurately, on what data they have, what is sensitive data and what is not at a pretty fine grain level. And we can leverage that information to build policies and rules in a more unified manner, or on who can access what data, and enforce them across any kind of database or application. And what it helps enterprises to do that is they can deal with this unified layer to get visibility, this deal with this unified layer to manage policies in one place, and they can make sure that these policies are enforced across anywhere that users are accessing data. So in effect, the net result is users can use any tool, any applications to access data. On the other hand, you are governing that, you're governing the access and making sure that people have only access to the data they are supposed to and nothing more. And that is where we are helping those dual mandate coming. >> LISA MARTIN: Talk to me about the timing. Are we at an inflection point? You talked about the data sharing, governance security being a board level conversation, you and I have talked about that before, but also the balancing the need to be able to give the right people access to only the data that they need. Are we at an inflection point in time for Privacera to be able to solve this problem for companies in lots of industries? >> Absolutely. So, if you're taking step back at a macro level, there are a couple of things happening at the macro level, right. Which digitization has become made sure that there's more data than ever than enterprises are sitting in. And the fact that they are now also migrating to the cloud and to the public cloud, which is giving rise to newer architecture, newer way of doing things. And traditionally it used to be the case that you have to make copies of data, and to make it available for different business groups. But now you are at that point where cloud, you definitely don't have to do that, you can make data available in the cloud and run a service on top of it to make data available. And in fact, I'm going to use a use case of Sun Life that are on that that part of it, where Sun Life is a valued customer of us, it's an insurance company and they are in that midst of their journey as well, where they're migrating from on-premise and to cloud, and in this case being AWS. And cloud gives them a lot of flexibility, agility for them to go and accelerate those data initiatives. So at a macro level like Sun Life, digitization has become prominent, and like Sun Life, many other companies are accelerating their cloud migration. But what Sun Life has is, they have to have a lot of mandates built in, in terms of governance and security, being an insurance industry, being dealing with a lot of sensitive data, both which are mandate to have a lot of regulations around it. And Sun Life is global, they are in Canada, they are in US, you have to make sure those are mandates are met then. For the teams which are doing that it's hard to meet that mandate. And how do you balance governance and accelerate cloud migration and use of data? And that's essentially where we are at that inflection point today, where these mandates are coming at cross hairs to each other, right. But companies cannot ignore governance and accelerate cloud migration. On the other hand, they can't just make the data siloed so much that they ignore the use of data part of it. So we are at this interesting inflection point where these drivers are coming in and it crosses each other and it's intersecting at these data teams. We're trying to deal with this dual mandates at the end of the day. And this is exactly what Sun Life was facing, and where they started looking at a solution like Privacera and where we are able to quickly, on the AWS environment, build that unifier layer of access governance, where they can go and manage policies in one place and migrate policies which have been built in the on-premise world to the cloud. And what did help them do that is they were able to build in governance from day one and they were able to quickly get to a faster time to value. It would have taken them in months or maybe a year to get to that stage. They were able to do that in weeks with our tool. And so what we are seeing at this inflection point now is, there are these trends coming at potentially a friction with each other, but it's not a zero sum game, right. It should not be treated as a zero sum game. You can have governance and use of data, and that's essentially where Privacera's mission is. >> LISA MARTIN: Let's talk about digital transformation. You should that great example of Sun Life and the really accelerated time to value that they're getting with Privacera. But if we think about some of the business drivers for data management, modernization, how have they changed and accelerated particularly in the last 18 months? What are some of the business drivers for data management modernization that you see emerging? >> BALAJI GANESAN: Absolutely, Yeah. So, I think what we are seeing is businesses are more hungry for data as, than ever before, and they are not willing to wait for IT teams to complete an infrastructure and a project for many, many years to get access to the data. And cloud makes it possible for them to go and even build tools like Snowflake, for example, where they can quickly go and use that in a SaaS environment and solution without having a dependency, a huge dependency on IT teams. So the world of IT is changing, where business teams can go and gain access to their more modern tools faster than ever before. Infrastructure doesn't have to be built for many, many years before you can realize some of the business initiatives. So cloud is really transforming the agility, the time to value part of it, so what we are seeing that part. From a data management point of view, governance in general, which includes quality, metadata, includes security, privacy, all of this are becoming very, very serious topics, and it's not like they haven't existed before, but given the growth of data you no longer can grow unimpeded, without having those foundational layer of governance. You cannot grow without having your metadata strategy aligned, right. You cannot grow without good quality measures in (indistinct). And security privacy is in that bucket. It used to be the case before that people will do projects and then worry about security. In 2021 that's no longer the case, right. Companies are looking at building these governance mandates upfront, they are thinking about building access governance upfront, building security upfront. Because if you don't do that, if you go and scale in an environment with all those layers, you end up exposing that for risk. But you also have a friction, a friction of not being onboarding more data, because that needs to be compliant as well. So more organizations, more proactive organizations are realizing that they need to be more holistic. They need to put in more governance roadmap very early on in their journey. And that's what Sun Life did, they were very proactive as part of the cloud migration journey, to think about these things upfront and not think of them as an after fact. After fact are something that comes later, most proactive organizations are doing both. >> LISA MARTIN: The need for being able to build things in that print, I'm thinking automation. Talk to me about some of the risks that an enterprise is going to run into if security isn't automated, governance and strategies aren't automated or embedded, as you said upfront. >> BALAJI GANESAN: Yep. I think the risk comes up when is in twofold. One is, many companies have started doing manually and manual work and it becomes fairly a complex initiative. And we were talking to one customer where they have started with snowflake, but quickly they ended up having about 2 million policies in snowflake alone, right, it's not they had some more of the other parts. And 2 million policies across various business groups, but if you need to prove right people have access to the right data, it's incredibly hard when you've grown so much inorganically in many, many ways as part of it. And most organizations have realized that that is going to be untenable, right. And because again, going back, they have this dual mandate that they need to meet. So the risks are for companies which don't do it upfront is it becomes a blocker. At some point, governance becomes a blocker of putting even more data in, or more users in because you have to now go and clean up and make sure that again, right people have access to the right data, set those infrastructure in. And that sets back the company away a bit again as part of it. So, we have seen governance becoming a blocker in data initiatives, and we believe that by enabling this upfront, it can be a true enabler, it can be an accelerant in case. And more proactive organizations like Sun Life have realized that part of doing it early enough, setting those foundations early enough helps them being more agile and helps them meet those business objectives faster. >> LISA MARTIN: I can also imagine too, from a liability perspective, the lack of visibility into where sensitive data is stored, how it's used, who can use it, it is a huge risk for any type of organization, right? >> BALAJI GANESAN: Any type of organization. And with what we have seen with privacy regulations now is, privacy impacts any type of organizations which have customer data. And there's more onus now than ever before to go and make sure that you have clear visibility on what is sensitive data, what is personal information and clear protections around that, and make sure it's used for those right purposes. And it has become real, it's become real in every industry. So while it used to be that healthcare industries has certain regulations, or financial industry, would you count those as part of a regulated industries? What privacy regulations have done is now impacting consumer tech companies, .com companies now who have data that they need to be cognizant now of legal and privacy implications upfront. So, there is an incredible amount of risk, as you pointed out, of not taking care of things upfront. And if you outgrow your data initiatives without putting those fundamental layers in you're exposing the risk, and those risks are coming out in recent examples we are seeing in breaches. There are numerous examples of companies which have failed to put in a more comprehensive strategy and that has resulted in, you know, data getting exposed in the cloud, employees who are not supposed to have access to the data or have access to the data and it gets leaked. So it's broader implications. There are implications around security, there's implications around breaches, there are implications are on privacy that we are seeing across the board. >> LISA MARTIN: So let's talk about roles and responsibilities now. If we're talking about data access governance, if it's no longer just exclusively the domain of IT or data governance teams, and it's distributed across these teams, do you think that data governance responsibilities need to be shared responsibilities or de-centralized? >> BALAJI GANESAN: Yeah, that's a great question, Lisa, and let's take even Sun Life for example, they are a massive organization, data security organizations, there's compliance teams, and there is data teams. And what most organizations are realizing now at heads, it's untenable, it's not scalable to have one central team being the policeman. It's just not feasible, and it's just not feasible while you can provide mandates. The onus of actually making it happen has to be decentralized and has to be shared across the board with data teams, and data teams have to be trained, have to be enabled to go and share those responsibilities, because you are as good as your weakest link. It doesn't matter if you have a really good mandate at the top, but if there are teams which are doing it more open and don't have those controls built in, the organizations is exposed. And so what organizations, or the most modern organizations are realizing that security governance cannot be always top-down. You can provide a mandate, you can have a central team do that, but it's not feasible for that team to police the entire organization, and you don't want to do that. You don't want to police everybody. You want to encourage people to do the right thing. So the onus and responsibility needs to be distributed apart. And that includes people, that includes processes, that includes technology that needs to come in. And most modern organizations are going towards that world, where they're thinking about your data is distributed everywhere, your business teams are accessing data in their own world, how do you in-build governance into that part? And we are seeing this notion of data mesh coming up more and more in organizations, which is driving the need for my data is distributed, business teams have their own ownership of data, how do you make sure you have a (indistinct) of strategy around leveraging data and analytics around it without the need for data to be copied all into one place and one team doing that. And the connotation of data mesh is coming up more and more, and to realize, the organizations are realizing it's just not feasible for one team to drive all their data initiatives, but they also realizing that governance and security falls in the same boat, right. So you cannot have governance being driven by a governance team and police the entire organization. Your data is going to be used where it is store, business teams are going to be doing on their own. But how do you enable those governance in those shared paradigm is the next evolution of that, and some more organizations are doing that already. >> LISA MARTIN: Let's talk about data sharing, internal data sharing within organizations, having the ownership, the governance, not just sharing it internally within organizations, but across organizations. What are some of the business needs that you guys are seeing in the market? >> BALAJI GANESAN: Yes. So going back to the old business strategy is making sure that organizations can leverage data for driving business agility. So data is not a domain for a specific business groups, but organization how they can break down silos, which are existing in the past and leverage data to the maximum value for the organization. So, if you have a marketing team owning marketing data, can this marketing data be accessed by supply chain teams? Or to get some inputs on customers and how they are behaving? So, it doesn't have a lot of value if marketing team holds that data on its own and leverages that. So organizations are trying, chief data officers, one of the biggest things they are trying to do is, how do you break those silos in and make it a more, a common paradigm? Which means that you need to start sharing data. You may, again, in the data governance paradigm or data mesh paradigm, business owners can still own the data and the marketing team can still own the data, but how can you share the data and make sure, again, governance is maintained? You don't want to go and have a very open sharing mechanism that everybody has access to it. You want to do it in a way that only right people have access to the right data for right purpose. So how do you share that data internally? And then it's the extension of that is organizations want to share data across organizations, whether you're in a healthcare industry, whether you are in consumer tech, and that can drive more business value as part of it. But it's the same paradigm. You don't want to share everything. You want to maintain your IP, you want to maintain the compliance, but how do you leverage the data and unblock those silos? And so, again, going back, the paradigm we live in is how organizations can balance both? How you can share data, break down those silos, but how do you bring governance in and security in? That's the interesting paradigm we live in today. >> LISA MARTIN: That external data sharing, something that you brought up is interesting. If that's not governed secured, I imagine huge challenges and risks for organizations. How does Privacera help with that and some of the other AWS partners in that external data sharing, making sure it's done safely and secure? >> BALAJI GANESAN: Yes, absolutely. And so one of the paradigms, again, our mission for us is, how can help organizations in this dual mandate of sharing data, but preserving compliance, security and privacy within that part of it? What we are doing is we are taking our notch into these controls into the next level of governance, right. So we are providing tools to make it very easy for enterprises to share data internally, as well as externally, without the need for writing a lot of policies as part of it. The traditional paradigm has to be that if you need to share data, you have to go and write a rule and a policy, in every layer of the data exist as part of it. What we are doing is we are abstracting that, and we are providing a very easy mechanism. You'll see more announcements coming up in the next few months around our data sharing paradigm is, can you just make it easy for people to share data on few clicks without the need for writing rules and policies and knowing a lot about underlying databases? And we take all that complexity and we translate that complexity internally. So what we are doing is making it for an organization to share in few clicks a data, a marketing team to share data based on a business purpose, and have time limits around it, have governance around it, but not needing for the marketing team to go and hire somebody to understand and write a policies around that. So removing that friction, part of it, removing those complexity and going back to the role of providing that governance layer of sharing, and it applies to both internal and external sharing, again. Behind the scenes we are leveraging the power of the underlying data platforms. We are leveraging the power of what AWS provides. We have deep integrations with things like Lake Formation and other things which are providing more deeper controls, but those complexities are abstracted for the user, they don't have to understand all of those nuances. They have to simply go and say, I want to share this data with X user. Do I want to do it or not, and if I do it for what purposes? And that's it. And just making that easy enough while taking all the complexity away is what we're doing. Again, going back to the goal. We want users to share data, we want users to leverage data, not be a zero sum game. But how they can do that without the need for hiring, understanding a lot of complexity. With taking over the complexity, what we are seeing that it makes it easier, it's an accelerant, it's a faster time to value. >> LISA MARTIN: Faster time to value also by abstracting the complexities, removing the friction, you probably make workforce productivity and collaboration and partnerships even more valuable. One of the things last question that I wanted to bring up is a marketing term that is one that I, kind of like fingernails on a chalkboard, for me as a marketer it's feature proofing. You know, as we've seen in the last year and a half, there was a a lot of us, a lot of industries that weren't future ready when the pandemic struck. When Privacera thinks of making enterprises ready for the future, as data volumes continue to expand and grow as does sources of data, what is future-proofing for your enterprise customers? What does that mean to you? >> BALAJI GANESAN: Yeah, that's a great question, because we have these conversations with CIOs and Chief Data Officers, and you always look in the prism of not just what organizations are doing today, but what are they going to do three years, five years down the line? And the trends I've talked about in before, the digitization, the public cloud, these are long-term trends, these are happening across the organization. So most organizations, like Sun Life, have data in the cloud. They continue to have data on-premise and they potentially tomorrow can be multicloud as well. And if you look at what is going to happen in the next three, five years is data use is going to accelerate, cloud migration is going to accelerate, users, companies are going to be in hybrid cloud and multicloud, but governance privacy is becoming even more stringent. So the trends are secular trends that are going accelerating. And so what we are doing is not a short term, it's built for the medium and the long-term part of it. And our solution, what we are doing is by abstracting out the complexity, we are also making it easier for organizations to scale. They are not dependent on one platform or a solution. They are dealing at a higher governance level, and we have abstracted out the complexity and dependency with a specific platform. So tomorrow they can switch that and put something else in. They don't have to reinvent those policies. They don't have to reinvent the data sharing paradigm, right. And by abstracting that we are future proofing and in terms of how their data strategy is going to be, and that's the value that we simply add, we can provide. And that's the value that we are providing is you don't have to change your governance when you're changing your data platforms. You don't have to change your governance based on what cloud you are choosing, your governance needs to be stuck, all right. Your governance needs to be strategic, your platforms can change. Privacera is in that, is that glue which is enabling you to have a cohesive long-term strategy, but that is scalable, not just today, but tomorrow in the multicloud and hybrid cloud world. >> LISA MARTIN: Got it, Privacera that glue. Point the audience audience, Balaji, as we wrap things up here, to where they can go to learn more about Privacera, what you guys are able to do, and maybe even find that Sun Life case study. >> BALAJI GANESAN: Absolutely. Bulk of the information is available in privacera.com and so you can go and find us and we'll make those case studies and videos available as well. If you have any questions you can drop a note privacera.com or reach out to any of our account representative. >> LISA MARTIN: And hopefully we'll see you at re:Invent in person, crossing fingers. >> BALAJI GANESAN: Absolutely, looking forward to that. And really looking forward to a world where we can see each other in person and in the conference and in the community together again. So we are really looking forward to that. And we are planning big time to be an active participant in that. >> LISA MARTIN: Excellent, I look forward to that. For Balaji Ganesan, I am Lisa Martin. This has been part of our coverage of the AWS startup showcase new breakthroughs in DevOps, data analytics and cloud management tools. Thanks for watching. (upbeat techno music)

(Upbeat intro music) >> Thanks guys. Hi everybody. Welcome back to The Spheres. My name is Dave Vellante and you're watching theCubes continuous coverage of AWS storage day. I'm really excited to bring on Wayne Duso. Wayne is the vice-president of AWS Storage Edge and Data Governance Services. Wayne, two Boston boys got to come to Seattle to see each other. You know. Good to see you, man. >> Good to see you too. >> I mean, I'm not really from Boston. The guys from East Boston give me crap for saying that. [Wayne laughs] That my city, right? You're a city too. >> It's my city as well I'm from Charlestown so right across the ocean. >> Charlestown is actually legit Boston, you know I grew up in a town outside, but that's my city. So all the sports fan. So, hey great keynote today. We're going to unpack the keynote and, and really try to dig into it a little bit. You know, last 18 months has been a pretty bizarre, you know, who could have predicted this. We were just talking to my line about, you know, some of the permanent changes and, and even now it's like day to day, you're trying to figure out, okay, you know, what's next, you know, our business, your business. But, but clearly this has been an interesting time to say the least and the tailwind for the Cloud, but let's face it. How are customers responding? How are they changing their strategies as a result? >> Yeah. Well, first off, let me say it's good to see you. It's been years since we've been in chairs across from one another. >> Yeah. A couple of years ago in Boston, >> A couple of years ago in Boston. I'm glad to see you're doing well. >> Yeah. Thanks. You too. >> You look great. (Wayne Laughs) >> We get the Sox going. >> We'll be all set. >> Mm Dave you know, the last 18 months have been challenging. There's been a lot of change, but it's also been inspiring. What we've seen is our customers engaging the agility of the Cloud and appreciating the cost benefits of the Cloud. You know, during this time we've had to be there for our partners, our clients, our customers, and our people, whether it's work from home, whether it's expanding your capability, because it's surging say a company like zoom, where they're surging and they need more capability. Our cloud capabilities have allowed them to function, grow and thrive. In these challenging times. It's really a privilege that we have the services and we have the capability to enable people to behave and, execute and operate as normally as you possibly can in something that's never happened before in our lifetimes. It's unprecedented. It's a privilege. >> Yeah. I mean, I agree. You think about it. There's a lot of negative narrative, in the press about, about big tech and, and, and, you know, the reality is, is big tech has, has stood and small tech has stepped up big time and we were really think about it, Wayne, where would we be without, without tech? And I know it sounds bizarre, but we're kind of lucky. This pandemic actually occurred when it did, because had it occurred, you know, 10 years ago it would have been a lot tougher. I mean, who knows the state of vaccines, but certainly from a tech standpoint, the Cloud has been a savior. You've mentioned Zoom. I mean, you know, we, productivity continues. So that's been, been pretty key. I want to ask you, in you keynote, you talked about two paths to, to move to the Cloud, you know, Vector one was go and kind of lift and shift if I got it right. And then vector two was modernized first and then go, first of all, did I get that right? And >> Super close and >> So help me course correct. And what are those, what are those two paths mean for customers? How should we think about that? >> Yeah. So we want to make sure that customers can appreciate the value of the Cloud as quickly as they need to. And so there's, there's two paths and with not launches and, we'll talk about them in a minute, like our FSX for NetApp ONTAP, it allows customers to quickly move from like to like, so they can move from on-prem and what they're using in terms of the storage services, the processes they use to administer the data and manage the data straight onto AWS, without any conversion, without any change to their application. So I don't change to anything. So storage administrators can be really confident that they can move. Application Administrators know it will work as well, if not better with the Cloud. So moving onto AWS quickly to value that's one path. Now, once they move on to AWS, some customers will choose to modernize. So they will, they will modernize by containerizing their applications, or they will modernize by moving to server-less using Lambda, right? So that gives them the opportunity at the pace they want as quickly or as cautiously as they need to modernize their application, because they're already executing, they're already operating already getting value. Now within that context, then they can continue that modernization process by integrating with even more capabilities, whether it's ML capabilities or IOT capabilities, depending on their needs. So it's really about speed agility, the ability to innovate, and then the ability to get that flywheel going with cost optimization, feed those savings back into betterment for their customers. >> So how did the launches that you guys have made today and even, even previously, do they map into those two paths? >> Yeah, they do very well. >> How so? Help us understand that. >> So if we look, let's just run down through some of the launches today, >> Great. >> And we can, we can map those two, those two paths. So like we talked about FSX for NetApp ONTAP, or we just like to say FSX for ONTAP because it's so much easier to say. [Dave laughs] >> So FSX for ONTAP is a clear case of move. >> Right >> EBS io2 Block Express for Sand, a clear case of move. It allows customers to quickly move their sand workloads to AWS, with the launch of EBS direct API, supporting 64 terabyte volumes. Now you can snapshot your 64 terabyte volumes on-prem to already be in AWS, and you can restore them to an EBS io2 Block Express volume, allowing you to quickly move an ERP application or an Oracle application. Some enterprise application that requires the speed, the durability and the capability of VBS super quickly. So that's, those are good examples of, of that. In terms of the modernization path, our launch of AWS transfer managed workflows is a good example of that. Manage workflows have been around forever. >> Dave: Yeah. >> And, and customers rely on those workflows to run their business, but they really want to be able to take advantage of cloud capabilities. They want to be able to, for instance, apply ML to those workflows because it really kind of makes sense that their workloads are people related. You can apply artificial intelligence to them, >> Right >> This is an example of a service that allows them to modify those workflows, to modernize them and to build additional value into them. >> Well. I like that example. I got a couple of followup questions, if I may. Sticking on the machine learning and machine intelligence for a minute. That to me is a big one because when I was talking to my line about this is this, it's not just you sticking storage in a bucket anymore, right? You're invoking other services: machine intelligence, machine learning, might be database services, whatever it is, you know, streaming services. And it's a service, you know, there it is. It's not a real complicated integration. So that to me is big. I want to ask you about the block side of things >> Wayne: Sure >> You built in your day, a lot of boxes. >> Wayne: I've built a lot of boxes. >> And you know, the Sand space really well. >> Yeah. >> And you know, a lot of people probably more than I do storage admins that say you're not touching my Sand, right? And they just build a brick wall around it. Okay. And now eventually it ages out. And I think, you know, that whole cumbersome model it's understood, but nonetheless, their workloads and our apps are running on that. How do you see that movement from those and they're the toughest ones to move. The Oracle, the SAP they're really, you know, mission critical Microsoft apps, the database apps, hardcore stuff. How do you see that moving into the Cloud? Give us a sense as to what customers are telling you. >> Storage administrators have a hard job >> Dave: Yeah >> And trying to navigate how they move from on-prem to in Cloud is challenging. So we listened to the storage administrators, even when they tell us, No. we want to understand why no. And when you look at EBS io2 Block Express, this is in part our initial response to moving their saying into the Cloud super easily. Right? Because what do they need? They need performance. They need their ability. They need availability. They need the services to be able to snap and to be able to replicate their Capa- their storage. They need to know that they can move their applications without having to redo all they know to re-plan all they work on each and every day. They want to be able to move quickly and confidently. EBS io2 Block Express is the beginning of that. They can move confidently to sand in the Cloud using EBS. >> Well, so why do they say 'no'? Is it just like the inherent fear? Like a lawyer would say, don't do that, you know, don't or is it just, is it, is it a technical issue? Is it a cultural issue? And what are you seeing there? >> It's a cultural issue. It's a mindset issue, but it's a responsibility. I mean, these folks are responsible for the, one of the most important assets that you have. Most important asset for any company is people. Second most important asset is data. These folks are responsible for a very important asset. And if they don't get it right, if they don't get security, right. They don't get performance right. They don't get durability right. They don't get availability right. It's on them. So it's on us to make sure they're okay. >> Do you see it similar to the security discussion? Because early on, I was just talking to Sandy Carter about this and we were saying, you remember the CIA deal? Right? So I remember talking to the financial services people said, we'll never put any data in the Cloud. Okay they got to be one of your biggest industries, if not your biggest, you know customer base today. But there was fear and, and the CIA deal changed that. They're like, wow CIA is going to the Cloud They're really security conscious. And that was an example of maybe public sector informing commercial. Do you see it as similar? I mean there's obviously differences, but is it a sort of similar dynamic? >> I do. I do. You know, all of these ilities right. Whether it's, you know, durability, availability, security, we'll put ility at the end of that somehow. All of these are not jargon words. They mean something to each persona, to each customer. So we have to make sure that we address each of them. So like security. And we've been addressing the security concern since the beginning of AWS, because security is job number one. And operational excellence job number two. So, a lot of things we're talking about here is operational excellence, durability, availability, likeness are all operational concerns. And we have to make sure we deliver against those for our customers. >> I get it. I mean, the storage admins job is thankless, but the same time, you know, if your main expertise is managing LUNs, your growth path is limited. So they, they want to transform. They want to modernize their own careers. >> I love that. >> It's true. Right? I mean it's- >> Yeah. Yeah. So, you know, if you're a storage administrator today, understanding the storage portfolio that AWS delivers will allow you, and it will enable you empower you to be a cloud storage administrator. So you have no worry because you're, let's take FSX for ONTAP. You will take the skills that you've developed and honed over years and directly apply them to the workloads that you will bring to the Cloud. Using the same CLIs, The same APIs, the same consoles, the same capabilities. >> Plus you mentioned you guys announced, you talked about AWS backup services today, announced some stuff there. I see security governance, backup, identity access management, and governance. These are all adjacency. So if you're a, if you're a cloud storage administrator, you now are going to expand your scope of operations. You, you know, you're not going to be a security, Wiz overnight by any means, but you're now part of that, that rubric. And you're going to participate in that opportunity and learn some things and advance your career. I want to ask you, before we run out of time, you talked about agility and cost optimization, and it's kind of the yin and the yang of Cloud, if you will. But how are these seemingly conflicting forces in sync in your view. >> Like many things in life, right? [Wayne Laughs] >> We're going to get a little spiritually. >> We might get a little philosophical here. [Dave Laughs] >> You know, cloud announced, we've talked about two paths and in part of the two paths is enabling you to move quickly and be agile in how you move to the Cloud. Once you are on the Cloud, we have the ability through all of the service integrations that we have. In your ability to see exactly what's happening at every moment, to then cost optimize, to modernize, to cost optimize, to improve on the applications and workloads and data sets that you've brought. So this becomes a flywheel cost optimization allows you to reinvest, reinvest, be more agile, more innovative, which again, returns a value to your business and value to your customers. It's a flywheel effect. >> Yeah. It's kind of that gain sharing. Right? >> It is. >> And, you know, it's harder to do that in a, in an on-prem world, which everything is kind of, okay, it's working. Now boom, make it static. Oh, I want to bring in this capability or this, you know, AI. And then there's an integration challenge >> That's true. >> Going on. Not, not that there's, you know, there's differences in, APIs. But that's, to me is the opportunity to build on top of it. I just, again, talking to my line, I remember Andy Jassy saying, Hey, we purposefully have created our services at a really atomic level so that we can get down to the primitives and change as the market changes. To me, that's an opportunity for builders to create abstraction layers on top of that, you know, you've kind of, Amazon has kind of resisted that over the years, but, but almost on purpose. There's some of that now going on specialization and maybe certain industry solutions, but in general, your philosophy is to maintain that agility at the really granular level. >> It is, you know, we go back a long way. And as you said, I've built a lot of boxes and I'm proud of a lot of the boxes I've built, but a box is still a box, right? You have constraints. And when you innovate and build on the Cloud, when you move to the Cloud, you do not have those constraints, right? You have the agility, you can stand up a file system in three seconds, you can grow it and shrink it whenever you want. And you can delete it, get rid of it whenever you want back it up and then delete it. You don't have to worry about your infrastructure. You don't have to worry about is it going to be there in three months? It will be there in three seconds. So the agility of each of these services, the unique elements of all of these services allow you to capitalize on their value, use what you need and stop using it when you don't, and you don't have the same capabilities when you use more traditional products. >> So when you're designing a box, how is your mindset different than when you're designing a service? >> Well. You have physical constraints. You have to worry about the physical resources on that device for the life of that device, which is years. Think about what changes in three or five years. Think about the last two years alone and what's changed. Can you imagine having been constrained by only having boxes available to you during this last two years versus having the Cloud and being able to expand or contract based on your business needs, that would be really tough, right? And it has been tough. And that's why we've seen customers for every industry accelerate their use of the Cloud during these last two years. >> So I get that. So what's your mindset when you're building storage services and data services. >> So. Each of the surfaces that we have in object block file, movement services, data services, each of them provides very specific customer value and each are deeply integrated with the rest of AWS, so that when you need object services, you start using them. The integrations come along with you. When, if you're using traditional block, we talked about EBS io2 Block Express. When you're using file, just the example alone today with ONTAP, you know, you get to use what you need when you need it, and the way that you're used to using it without any concerns. >> (Dave mumbles) So your mindset is how do I exploit all these other services? You're like the chef and these are ingredients that you can tap and give a path to your customers to explore it over time. >> Yeah. Traditionally, for instance, if you were to have a filer, you would run multiple applications on that filer you're worried about. Cause you should, as a storage administrator, will each of those applications have the right amount of resources to run at peak. When you're on the Cloud, each of those applications will just spin up in seconds, their own file system. And those file systems can grow and shrink at whatever, however they need to do so. And you don't have to worry about one application interfering with the other application. It's not your concern anymore. And it's not really that fun to do. Anyway. It's kind of the hard work that nobody really you know, really wants to reward you for. So you can take your time and apply it to more business generate, you know, value for your business. >> That's great. Thank you for that. Okay. I'll I'll give you the last word. Give us the bumper sticker on AWS Storage day. Exciting day. The third AWS storage day. You guys keep getting bigger, raising the bar. >> And we're happy to keep doing it with you. >> Awesome. >> So thank you for flying out from Boston to see me. >> Pleasure, >> As they say. >> So, you know, this is a great opportunity for us to talk to customers, to thank them. It's a privilege to build what we build for customers. You know, our customers are leaders in their organizations and their businesses for their customers. And what we want to do is help them continue to be leaders and help them to continue to build and deliver we're here for them. >> Wayne. It's great to see you again. Thanks so much. >> Thanks. >> Maybe see you back at home. >> All right. Go Sox. All right. Yeah, go Sox. [Wayne Laughs] All right. Thank you for watching everybody. Back to Jenna Canal and Darko in the studio. Its Dave Volante. You're watching theCube. [Outro Music]

>> Narrator: From theCUBES studios in Palo Alto in Boston connecting with thought leaders all around the world. This is theCUBE conversation. >> Hello and welcome to the 2021 AWS global public sector partner awards. I'm your host Natalie Erlich. Today we're going to highlight the most valuable valuable Amazon connect appointment. And we are now joined by Steve Careful, adult social care expert PA consulting group and Graham Allen, the director of adults health and care at Hampshire county council. Welcome gentlemen to today's session. >> Thank you Natalie >> I love you Natalie. >> Well by now we are really familiar the call to shelter in place and how it especially affected the most vulnerable of people. Give us some experience or some insight on your experience with that, especially in light of some of the technology that was deployed. Let's start with you, Graham. >> Yeah, Thank you. So just by way of context, Hampshire county council is one of the largest areas of local government in England. So we have a population of 1.4 million people. And when a lockdown was imposed by the national government of England in the 23rd of March 2020. Shortly thereafter the evidence in terms of vulnerabilities around COVID-19 strongly identified that people with a range of clinical conditions were most vulnerable and needed to shield and self issolate. And for the size of our population, we quickly were advised that roughly some 30,000 people in the initial carts because of political vulnerabilities needed to sheild and receive a variety of support shortly after that through the summer of 2020 that number increased some 50,000. And then by January of this year that number further increased based on the scientific and medical evidence to 83,000 people in total. So that represented a huge challenge for us in terms of offering support, being able to make sure that not only practical tasks related to obtaining shopping food and so on and so forth, but also medications but also the real risks of self isolation. Many of the people that we were needing to support when here the two known to us as a social care provider. They were being advised through clinical medical evidence needs and many of those people lived alone. So the real risk of self isolation not seeing anyone potentially for an extended period of time and the risks of their wellbeing was something very significant to us. So we needed very rapidly to develop a solution in terms of making contact, being able to offer that support. >> Yeah and I'd love it now to get your take Steve on how PA consulting group helped deliver on that call on that need. >> True so we have an existing relationship with Graham and the council, we've been working together for number of years, delivering care technology solutions to service users around the county. We were obviously aware there was a major issue as COVID and lockdown began. So we sat down with Graham and his colleagues to ask what we could do to help. We used our relationship with AWS and our knowledge of the connect platform to suggest a mechanism for making outbound calls really at scale. And that was the beginning of the process. We were very quickly in a position where we were able to actually get that service running live. In fact, we had a working prototype within four days and a live service in seven days. And from that point on of those many thousands of people that Graham's alluded to, we were calling up to two and a half thousand a day to ask them did they need any help? Were they okay? If they did need help, If they responded yes, to those, to that question we were then able to put them through to a conventional call handler in our call center where a conversation could take place about what their needs were. And as Graham said, in many cases that was people who couldn't get out to get food shopping, people who were running short of clinical medical supplies, people who needed actually some interesting things pet care came up quite often people who couldn't leave the house home and look after their dog, they just needed some help locally. So we had to integrate with local voluntary services to get those those kinds of results and support delivered to them across the whole of Hampshire and ultimately throughout the whole of the COVID experience. So coming right up until March of this year. >> Right well, as the COVID pandemic progressed and, you know evolved in different stages, you know, with variants and a variety of different issues that came up over the last year or so, you know how did the technology develop how did the relationship develop and, you know tell us about that process that you had with each other. >> So the base service remained very consistent that different points in the year, when there were different issues that may be needed to be communicated to to the service users we were calling we would change and update the script. We would improve the logistics of the service make it simpler for colleagues in the council to get the data into the system, to make the calls. And basically we did that through a constant series of meetings checkpoint, staying in touch and really treating this as a very collaborative exercise. So I don't think for all of us COVID was a constant stream of surprises. Nobody could really predict what was going to happen in a week or a month. So we just have to all stay on our toes keep in touch and be flexible. And I think that's where our preferred way of working and that of AWS and the Hampshire team we were working with we really were able to do something that was special and I'm very fleet of foot and responsive to needs. >> Right and I'd also love to get Graham's insight on this as well. What of results have you seen, you know do you have any statistics on the impact that it made on people? Did you receive any qualitative feedback from the people that use the service? >> Yeah, no, absolutely. We did. And one of the things we were very conscious of from day one was using a system which may have been unfamiliar to people when the first instance in terms of receiving calls, the fact that we were able to use human voice within the call technology, I think really, really assisted. We also did a huge amount of work within a Hampshire county council. Clearly in terms of the work we do day in, day out we're well-known to our local population. We have a huge range of different responsibilities ranging from maintenance of the roads through to the provision of local services, like libraries and so on and so forth, and also social care support. So we were able to use all of that to cover last. And Steve has said through working very collaboratively together with a trusted brand Hampshire county council working with new technology. And the feedback that we received was both very much data-driven in real time, in terms of successful calls and also those going through to call handlers and then the outcomes being delivered through those call handlers to live services out and about around the county but also that qualitative impact that we had. So across Hampshire county council we have some 76 elected members believe me they were very active. They were very interested in the work that we were doing in supporting our most vulnerable residents. And they were receiving literally dozens of phone calls as a thank you by way of congratulating. But as I say, thanking us and our partners PA at district council partners and also the voluntary community sector in terms of the very real support that was being offered to residents. So we had a very fully resolved picture of precisely what was happening literally minute by minute on a live dashboard. In terms of outgoing calls calls going through the call handlers and then successful call completion in terms of the outcomes that were being delivered on the ground around the County of Hampshire. So a phenomenally successful approach well appreciated and well, I think applauded by all those receiving calls. >> Terrific insight. Well, Steve, I'd love to hear from you more about the technology and how you put the focus on the patient on the person really made it more people focused and you know, obviously that's so critical in such a time of need. >> Yeah, you're absolutely right, Natalie. We, I think what we were able to do because I myself and my immediate team have worked with Hampshire and other local authorities on the social care side for so long. We understood the need to be very person focused. I think sometimes with technology, it comes in with it with a particular way of operating that isn't necessarily sensitive to the audience. And we knew we had to get this right from day one. So Graham's already mentioned the use of human voice invoicing the bulk call. that was very, very important. We selected a voice actress who had a very reassuring clear tone recognizing that many of the individuals we were calling would have been would have been older people maybe a little hard of hearing. We needed to have the volume in the call simple things like this were very important. One of the of the debates I remember having very early on was the choice as to whether the response that somebody would give to the question, do you need this? Or that could be by pressing a digital on the phone. We understood that again, because potentially of frailty maybe a little lack of dexterity amongst some of the people we'd be calling that might be a bit awkward for them to take the phone away from their face and find the button and press the button in time. So we pursued the idea of an oral response. So if you want this say, yes if you don't want it to say no and those kinds of small choices around how the technology was deployed I think made a really big difference in terms of of acceptance and adoption and success in the way the service run. >> Terrific. Well Graham I'd like to shift it to you. Could you give us some insight on the lessons that you learned as a result of this pandemic and also trying to move quickly to help people in your community? >> Yeah, I think the lessons in some of the lessons that we've, again learned through our response to the pandemic, are lessons that to a degree have traveled with us over a number of years in terms of the way that we've used technology over a period, working with PA, which is be outcome focused. It's sometimes very easy to get caught up in a brilliant new piece of technology. But as Steve has just said, if it's not meeting the need if we're not thinking about that human perspective and thinking about the humanity and the outcomes that we're seeking to deliver then to some degree it's going to fail And this might certainly did not fail in any way shape or form because of the thoughtfulness that was brought forward. I think what we learned from it is how we can apply that as we go forward to the kinds of work that we do. So, as I've already said we've got a large population, 1.4 million people. We are moving from some really quite traditional ways of responding to that population, accelerated through our response to COVID through using AI technologies. Thinking about how we embed that more generally would a service offer not only in terms of supporting people with social care needs but that interface between ourselves and colleagues within the health sector, the NHS to make sure that we're thinking about outcomes and becoming much more intuitive in terms of how we can engage with our population. It's also, I think about thinking across wider sectors in terms of meeting people's needs. One of the, I think probably unrealized things pre COVID was the using virtual platforms of various kinds of actually increased engagement with people. We always thought in very traditional ways in order to properly support our population we must go out and meet them face to face. What COVID has taught us is actually for many people the virtual world connecting online, having a variety of different technologies made available to support them in their daily living is something that they've absolutely welcomed and actually feel much safer through being able to do the access is much more instant. You're not waiting for somebody to call. You're able to engage with a trusted partner, you know face-to-face over a virtual platform and get an answer more or less then and there. So I think there's a whole range of opportunities that we've learned, some of which we're already embedding into our usual practice. If I can describe anything over the last 15 months as usual but we're taking it forward and we hope to expand upon that at scale and at pace. >> Yeah, that's a really excellent point about the rise of hybrid care, both in the virtual and physical world. What can we expect to see now, moving forward like to shift over to our other guests, you know, what do you see next for technology as a result of the pandemic? >> Well, there's certainly been an uptake in the extent to which people are comfortable using these technologies. And again, if you think about the kind of target group that Graham and his colleagues in the social care world are dealing with these are often older people people with perhaps mobility issues, people with access issues when it comes to getting into their GP or getting into hospital services. The ability for those services to go out to them and interact with them in a much more immediate way in a way that isn't as intrusive. It isn't as time consuming. It doesn't involve leaving the house and finding a ways on public transport to get to see a person who you're going to see for five minutes in a unfamiliar building. I think that that in a sense COVID has accelerated the acceptance that that's actually pretty good for some people. It won't suit everybody and it doesn't work in every context, but I think where it's really worked well and works is a great example of that. Is in triaging and prioritizing. Ultimately the kinds of resources Graham's talked about the people need to access the GPs and the nurses and the care professionals are in short supply. Demand will outstrip will outstrip supply. therefore being able to triage and prioritize in that first interaction, using a technology ruse enables you to ensure you're focusing your efforts on those who've got the most urgent or the greatest need. So it's a kind of win all around. I think there's definitely been a sea change and it's hard to see hard to see people going back just as the debate about, will everybody eventually go back to offices, having spent a working at home? You know, I think the answer is invariably going to be no, some will but many won't. And it's the same with technology. Some will continue to interact through a technology channel. They won't go back to the face-to-face option that they had previously. >> Terrific. Well, thank you both very much. Steve Careful PA consulting group and Graham Allen Hampshire county council really appreciate your, your insights on how this important technology helped people who were suffering in the midst of the pandemic. Thank you. >> Steve: You're welcome. >> Graham: Thank you. >> Well, that's all for this session. Thank you so much for watching. (upbeat music)

(upbeat music) >> Okay, welcome back to theCUBES's coverage of Dockercon 2021. I'm John Furrier, your host of theCUBE. We have Justin Cormack, CTO of Docker. Was also involved in the CNCF technical oversight and variety of other technical activities. Justin, great to see you. Thanks for coming on theCUBE Virtual this year, again, twice in a row and maybe next year will be in person but certainly hybrid, great to see you. >> Yeah, great to see you too. Yeah, in person would be nice one of these days, yes. >> Yeah, when we get real life back. It's almost there, I can feel it, but there's so much activity. One of the things that we've been talking about, certainly in theCUBE and even here at DockerCon, same story. The pandemic really hasn't truly impacted developer community, because most of the people have been working remotely and virtually for many, many decades. And if you think about just in the past 10 years, all the innovation in cloud has come from virtual teams, open-source softwares, always had good kind of governance and a democratization of kind of how it becomes built. So not a bit's been skipped during the pandemic. In fact, if anything supply chain of software development has increased. So- >> Yeah, I think that it's definitely true that open-source was really the place that pioneered remote working. And a lot of the work methods the people worked out to do open-source as in communication and things like that, were things that people have adopted. It's a slightly different community. I'd say open-source projects like meetings less than some other organizations, but there was definitely that pioneering thing. And a lot of the companies that started off remote first, were in open-source software, and they started off for those reasons as well because developers were already working like that, and they could just hire them and they could continue to work like that. >> Yeah, one of the upsides of all this is that people won't tolerate even zoom or in person meetings that just go on, 15, 30 minutes good call. Why do we have a meeting? What's the purpose? (faintly speaking) the way to go. Let's get into the developer community. One of the things I love about DockerCon this year 2021 is the envelopes being pushed again almost to another level, it's almost a new level, this next level of containers is bringing more innovation to the table and productivity and simplicity. Some of the same messages last year but now more than ever, stuff's going on. What are you hearing directly from the community? You talk to a lot of the developers out of the millions of developers in the Docker ecosystem. What are they saying now in 2021? What's going on in their mind? >> Yeah, I think it's an area... More and more people are using Docker, and they're using it every day and it's a change that's been going on, obviously for a while, but it begins to sort of, as it spreads, the kind of developers using Docker, so different from... When I started at Docker, coming up for six years ago, it was a very bleeding edge type thing for early adopters. Now it's everywhere, millions and millions of ordinary developers are using Docker every day. And the kinds of things that's telling us is, well, some of this stuff that we thought, well, five years ago was an amazing breakthrough and simplicity. Now that's on its own still too hard. One of the things I mentioned in my keynote was that, we're talking to developers who just primarily have been working windows all their life but more and more applications being shipped on Linux. And they using Linux containers, but they find Docker files really hard because they have really, Linux shell scrapes and not a windows developer doesn't know how to use a Linux shell script. And it's bringing it down to that next level of use where you can adopt these things more easily, the pitched to the kind of level of developer who is just thinking about their language, their APIs and they don't want to have to learn kind of lots of new things to do Docker. They'll learn some, but they really wanted to kind of integrate better into the environments they work in and help them more. We've been working on a lot of detailed instructions about like how to use Docker better with JavaScript and Python, because people have told us, be specific about these things, tell us exactly how I do make things work well with the way I'm doing things now. >> What is the big upside for containers for the folks watching? And last year, one of the most popular sessions was the one-on-one Peter McKay did, which was fascinating, packed with people. And the adoption of containers is going everywhere and enabling a lot of growth. What's the main message to these new developers that are coming on board to ecosystem. >> I think what's happening is that people are gradually, very slowly starting to think about containers in a different way. When we started, the question everyone kept asking was about containers and VMS, what's the difference? That question didn't really, kind of really address what the big fundamental changes that containers made to how people work was. I'd like to think about it in terms of the physical shipping containers, like people are concerned about like, can you escape from the box? Can I get out of a container? These kinds of questions. This is not really the important question about containers is kind of escape from the box. The question is, what does it enable you to build? The shipping container let us build the supply chains that let people build products and factories and things that would never have been possible without the ability to actually just ship things in a routine and predictable and reliable and secure way, getting that content and the things that come in the container and you actually work more effectively. And, so I think that now we're talking about like what's the effect of containers on the industry as a whole? What are the things that we can learn about repeatability and documentation and metadata and reliability, that we kind of talked about a little bit before, but these are becoming the important use cases for containers. Containers are really about, they're not about that kind of security and escape piece, there're about the content, the supply chain and your actual process of working. >> What do you, first of all, great call out on the security piece. I want to get that in a second. I think that's a killer one. You've mentioned supply chain, can you define software supply chain, and is that where the automation value comes in? Because a lot of people are talking about automation is improving the developer experience. So can you clarify quickly, what do you mean by the software supply chain? And is that where automation comes in? Am I getting that right? >> Yeah, so the software supply chain is really that process by which you get components of software to build your applications. Around 99% of companies are using open-source software to build applications. And the vast majority of the pieces of any modern application art consists mainly of open-source software and some tries source software, and some software that people are writing themselves. But you've got to get these components in, you've got to make sure that they're updated and scanned and they're reliable. And that's the software supply chain is that process for bringing in components that you're using to build your applications. And so, the way automation comes in, is just because there's so much of the software dealing with it manually is just difficult, and it's an ongoing process of build and test and CI and all those scanning and all those processes. And I think as software developers, we fundamentally know that the most valuable things are the things that we automate. They're the things that we do all the time and they're important. And that a lot of building a software is about building repeatable processes, rather than just doing things one by one, because we know that we have to keep updating software, we have to keep fixing bags, we have to keep improving software. And so you've got to be able to keep doing these things, and automation is what helps us do that. >> I was talking to Dana Lawson the VP of Engineering at GitHub, and she and I were chatting about this one topic. I want to get your thoughts on it, because she was definitely of the camp of automation helps with productivity. No doubt, check, double check there. The question I have for you is how do you see the impact on say the developer experience and innovation specifically? Because, okay, I can see the productivity, okay, something happens a bunch of times automated. Then you start thinking about supply chain, then you thought about developer experience and ultimately with Kubernetes around the corner, with the relationship with containers, you can see the cloud-native benefits from an innovation standpoint. Can you share your thoughts on the automation impact to experience for the developer and the innovation strategies they need? >> Well, I think that one of the ways we're trying to think about everything we do at Docker is that we should be helping build processes rather than helping you do something once, because, if you do something three times, you want to automate it, but what if the first time you did it, that could also build that automated process. And if it was, why isn't it as easy to make something automated as it is to do it once? There's no real reason why it shouldn't be. And I think that kind of... I was having a conversation with someone the other day about how they would... They had kind of reversed their thinking and they found that often it was easier to start with automation and harder to do things manually. And that's a kind of real reversal of that kind of role between automation and doing stuff run, so, and it's not how we think about it, but I think it's really interesting to think about that kind of thing, and how could we make automation really, really simple. >> Well, that's a great example when you have that kind of environment, and certainly the psychology is better to have automation but if everyone's saying it's hard to do manual, that means they're at some sort of scale, right? So scale matters, right? So as you start getting the SRE vibes going, and you start getting Cloud Scale in cloud-native apps, that's going to be cool. Now, the question I want to ask you, because while the other thing that's happening is more people are coming into open-source than ever before, not just young developers, but also end users. Not like the hardcore-end users, looking like classic enterprises are coming in. So as more developers come in and increase over the year, what does that mean for the experience for developers? Now you have, does that change it? How do you view that? Because as more developers come in, you have institutional knowledge, you have scale, you have learnings, what's your thoughts on on the impact as the population of developers increase? How does Docker view that? >> Yeah, now, I think it's really interesting trend. It's been very visible in CNCF for the last few years. We've been seeing a lot more active end-user, company's doing open-source. Spotify has been one of the examples with a backstage project they brought into CNCF and other areas where they work. And I think it's part of this growing trend that's really important to Docker, Docker is a bottom up technology adoption company. Developers are using Docker because it works for them and they love it. And developers are doing open-source in their companies because open-source works for them and they love it. And it works for their business as well. And whereas historically like the the model was, you would buy kind of large enterprise products, with big procurement deals that were often not what the developers wanted, but now you're getting developers saying, what we want to do is adopt these open-source projects, because we know how they work, we already understand that we know how to integrate them better into our processes. And I think it's that developer lad demand that's really important, and it's the kind of integration that developers want to do, the kind of products that they want to work with, because they understand them and love them, and they had targeted at developers and that's incredibly important. And I think that's very much where Docker's focused and we really want to... Open-source is of the core of everything we've always done. We've built with the open-source community, and we've kind of come from that kind of environment. And we built things that we love as developers and that other developers love. >> Talk about your thoughts on security. Obviously it's always built in from the beginning, Shift-Left is the ethos, day two operations, AI apps, whatever people want to call that. Post-deployment mode, security has to be at the center of this, containers can be a great solution and give some great flexibility for developers. Can you talk about your view and Docker view on the security posture and situation? >> Yeah, I think Shift-Left is incredibly important because just doing things late, everyone knows is the wrong thing from the point of view of productivity. But I think Shift-Left can just mean, ask the developers to do everything, which is really a bit too much. I think that sometimes things need to be shifted even further left than people have actually thought. So like, why are you expecting developers to scan components to see if they're allowed to use? If they should be using them or they should be updated, why hasn't that happened before the developer even gets there? I think there's a, I sorted my keynote about this whole piece, about trusted content. And it's really important that we really shift that even further left, so it's long before it gets to the developer, those things that are happening. Security, it's a huge area, of course, but it's very much, we need to help developers because security is non-obvious. I think the more you understand about security, the more you understand that it doesn't come naturally to people and they need to be helped with it, and they need to learn a lot about things in a way to, I found myself that, learning how to think like an attacker is a really important way of thinking about how to secure softwares, like what what would they do rather than just thinking about the normal kind of, oh, this works in the (faintly speaking) What happens if things go wrong? That you have to think about as well. So there's a lot of work to do to educate and help and build tools that help developers there. And it's been really good working with Snyk, cause they're a very developer focused security company, that's why we chose to work with them. Whereas historically, security companies have been very oriented towards kind of the operator side of it, not the development side, not the developer experience. And the other piece is really around supply chain security. That's just kind of a new security area. And it's very important from the container point of view, because one of the things containers let you do is really control the components that you're using to build applications and manage them better. And so we can really build tooling that helps you manage, that helps you understand what's in a container, helps you understand where it came from, how it was built and automate those processes and sign and authenticate them as well. And we've been working with CNCF on Nature V2, which is for signing revamp of the container signing process, because people really want to know who originated this container? Where did it come from? What did they say is in it? There's a lot of work about build up materials and composition analysis and all those things that you need to know about. What's in a container, and the... >> Everyone wants to know what's in a container. If you've got a Kubernetes cluster for instance, that's all highly secure and in comes a container, how do you know what the... There's no perimeter, right? So again, as you said, thinking like an attack vector there, you got to understand that, this is where the action is, right? This is where a lot of work's being done on this idea of always on security. You don't know when the container's coming in. during the run stage, you're running a business now, it's not just build and share, your running infrastructure. >> Absolutely, you really want full control about everything that goes into it, and you want to know where everything that you're running in production came from, and you pretty tired of this, and that's your end to end supply chain. It's everything from developer inputs through the build process and grow to production. And in production, understanding whether it needs to be updated and whether there's new discover vulnerabilities and whether it's being attacked and how that relates back to what came into it in the first place. >> Lot more intelligence, lot more monitoring. You guys are enabling all that I know it's cool. Great stuff. Hey, I want to get your thoughts on just what got you here on the calendar, looking at the DockerCon '21 event, and we're having a fun time here with, we're on theCUBE track, get the keynote track. But if you look at the sessions that's going on, you got, and I'll get your comment on this, cause it's really interesting how it's cleverly laid out this is. You've got the classic run share build and then you've got a track called accelerate, interesting metadata around these labels. Take us through, because this basically shows the maturation of containers. We already talked about the relationship, somewhat with Kubernetes, everyone kind of sees that direction clearly, but you got acceleration, which is a key new track, but run, share, build, what's your reaction to that? Share your observations of what the layout of those names and what it means to an enterprise and people building. >> Yeah, (faintly speaking) has been Docker's kind of motto for a long time. It kind of encapsulates that kind of process of like, the developer building application, the collaborative piece that's really important about sharing content in containers and then obviously putting into production because that's the aim. But, accelerate is incredibly important too. Developers are just being asked to do a lot. Everything is software, there's a lot of software, and a lot of software has to be created and we've got to make it easier to do this. And that kind of getting quickly from idea to business outcomes and results is what modern software teams are really driving at. And, I think we've really been focused this last year on what the team needs to succeed, and especially, small focused teams delivering business value. It's how we're structured internally as well and is how our customers, to a large extent are structured. And there's that kind of focus on accelerating those business outcomes and the feedback loops from your ideas to what the feedback that your customers give you at helping you understand that it's really important. >> Talk about final question for you in terms of the topic here, cloud, hybrid cloud, multicloud, this is, put multicloud asides more hype. Everyone has multiple clouds, but it speaks to the general distributed computing architecture when you talk about public cloud and on-premises cloud operations. So modern developers looking at that as, okay, distributed environment, edge, whatever you're going to call it. What's your view of Docker as it goes forward for the folks watching, who have experience with Docker, loved the vibe, loved the open-source, but now I've got to start thinking about putting the containers everywhere. What's the Docker pitch, so to speak, with a tech story that they should walk away with from you? What's the story, what's the pitch? >> Yeah, so containers everywhere has been a sort of emerging trend for a while, the last year or so. The whole Kubernetes at the edge thing has really exploded with people experimenting with lots and lots of different architectures for different kinds of environments at the edge. What's totally clear is that people want to be able to update software really easily at the edge the way you can in the cloud. We can't have the sort of, there's no point in shipping a modern piece of manufacturing equipment that you can't update the software on, because the software is how it works, more and more equipment is becoming very general purpose, people making general purpose robots, general purpose factories, general purpose everything which need to be specialized into the application they're going to run that week. And also people are getting more and more feedback and data and feedback from the data. So if you're building something that runs on a farm, you're getting permanent feedback about how well it's doing and how well the crops are growing was coming back. And so everywhere you've got this, we need to update. And everywhere you need to update, you want containers because containers are the simple reliable way to update software. >> I know you talked about CNCF and your role there. Also the CTO of Docker, I have to ask cause we were just covered Coop con and cloud-native con just last month and this month. And it's clear that Kubernetes is becoming boringly good in a way that's good to be boring, right? It means it's working. And it's becoming more cloud-native con than Coop-con. That has been kind of editorial observation, which speaks to what we feel is a trend towards more cloud-native discussions, less about Kubernetes. So, it's still Kubernetes stuff going on, don't get me wrong, just saying it's not as controversial in the sense that people kind of clearly understand why that's important, and all the discussions now seem to be on cloud-native modern developer workflows. What's your reaction to that? Do you agree, if not, what's your take? >> Yeah, I think that's definitely true. Kubernetes is definitely much more boring. Everyone is using it. They're using it in production now vastly more than they were a few years ago, when it was just experiment, experiment, experiment, now it's production scale out. The ecosystem in CNCF is kind of huge. There's so many little bits that have to be filled in storage and networking and all that. So there's actually a lot of pieces that are around Kubernetes, but, there's definitely more of a focus coming on the developer experience there. Compared to DockerCon, the audience at Coop Con is incarnated kind of still much more operator focused rather than developer focused. And it's very nice coming to DockerCon, just to feel like being amongst that developer community, Coop Con still has a way to gauge to have more of a real developer audience, but the project is starting to pair with a more developer focused kind of aim or things like backstage from Spotify is a really interesting one where it's about operations, but it's a developer portal focused things. So, I think it's happening, and there's a lot more talk about that. There's a whole bunch of infrastructure, there's a lot more security projects in CNCF than they were before. And we're doing a lot of work on supply chain security and CNCF just released a white paper on that few days ago. So there's a lot of work there that touches on developer needs. I still think that audience (faintly speaking) that much different from DockerCon which is I think 80% developers and maybe 10% infrastructure rather than the other way round. >> I think if you're going to get operators it can be SRE/platformleads. The platform leads are definitely inside DockerCon now than they've ever been before from my observation. So, but that speaks to the sign of the times. Most development teams have an SRE in the team, not an SRE team. They're just starting to see much more integration amongst the kind of a threaded or threaded teams or whatnot. So... >> Yeah. (faintly speaking) Operate your apps is the model. And I think that it's going to lead to more and more crossover between these communities. It's what DevOps was supposed to be about, somehow got diverted into building DevOps teams instead of working together, but we'll get there. >> It's clear from my standpoint, at least from reporting here is that, from the DockerCon and community at large, cloud-native community, having end-to-end work-load visibility on developer test run, everything seems to be the consensus, without a doubt. And then having multiple teams, and then having some platform, have some flexing people moving between teams for the most part, but built insecurity, built in SRE, built in DevOps, DevSecOps, all the way from end-to-end. >> Absolutely, we know that that's what does work best, it's where most organizations are heading at different speeds, because it's very different from the traditional architecture. It takes time to get there, but that's the model that has come out of microservices that really containers enabled and allow that model to happen. And it's the team architecture of containers. >> Hey, monolithic applications have monolithic organizations, microservices have microservices teams. Justin, great to have you on theCUBE for this conversation. If folks watching this interview, check out Justin's keynote, came from the main stage, great stuff. Justin, thanks for coming on theCUBE, we really appreciate your time and insight. >> Thank you, good to see you again. >> Okay, this is theCUBES's coverage of DockerCon 2021 Virtual. I'm John Furrier, your host. Thanks for watching. (upbeat music)

(upbeat music) >> Hey, welcome back to theCubes coverage of Red Hat Summit 2021 virtual, I'm John Furry hosts of theCube, Cube Virtual. We're remote, we're not in person this year. Like last year, soon, we'll be back in person. We've got a great guest here, Mark Potts, managing director at Accenture for the Red Hat relationship. Mark, great to see you. Thanks for coming on theCube. >> Hey, thanks for having me John. I really appreciate it. >> Yeah, we've been covering pretty extensively throughout this event, as well as you know the many, many years, the impact of cloud computing. Obviously, you guys have a really big strategic relation with IBM and now Red Hat, Red Hat's part of IBM. It's pretty clear that, you know, that Red Hats got this operating system mindset of open source and, you know, innovation. It's extending into cloud, cloud native, and edge, distributed computing. That's kind of in their DNA if you will, distributed computing and system software and open source, kind of the perfect storm. So, really interesting as this enables new services you guys are on the front lines working with the biggest companies in the world as the global businesses is changing. So, I want to get your take on Red Hat and what you guys are doing together, but first give a quick overview of the center role with Red Hat, your role there and what you do. >> Yeah, thanks. Perfect John. So Mark Potts, as you mentioned I'm the managing director responsible for our global business with Red Hat and our partnership with Red Hat. As you probably saw in our announcements last Fall, around the September timeframe, Accenture made a very large, bold announcement about forming a new cloud first business unit within Accenture. And so we're going to invest $3 billion into that business unit. We're going to dedicate 70 over 70,000 people worldwide to that business unit and that cloud first initiative. And as part of that cloud fishing first initiative we've also developed our new hybrid cloud strategy. And we're looking for new partners and existing partners to help us grow in that hybrid cloud strategy, not hybrid cloud business. We see Red Hat as a very important partner in that business. And as you mentioned there, they've also been, you know, in the distributed computing for a long time. We also see them as a partner for clients that are lifting and shifting and migrating to the cloud on RHEL, like SAP and other workloads like that. And I'm excited to talk to you today about OpenShift, and Ansible, and all those great technologies that Red Hat brings to the table for our hybrid cloud approach and strategy. >> That's awesome. Great investment. And I love Paul coming in that you were saying on his keynote, you know, every CIO should be a cloud operator. I mean, running business at scale this is what hybrid cloud is all about. And so with your new hybrid cloud strategy and the formation of the new business group at Accenture what kind of challenges are you guys looking to solve? What are the opportunities that you're seeing for companies? How do you guys solve those challenges? What do you, what are you guys looking at right now? >> Yeah, that's a great question. As you mentioned, the keynote. So, Karthik Laredo actually runs our cloud first business was actually part of that keynote with Larry Slack as well, or Larry Stack, sorry, as well. And so he mentioned in his keynote something called the cloud continuum, right? And so historically Accenture has been working with our partner on cloud native development moving to about 20 to 25% of the existing workloads in the data center, the easy stuff to the cloud, right? But now we realize that there's a need for the hybrid cloud. There's a need to modernize, maybe on premise, there's a need to maybe modernize in the cloud one way or the other. And then we also look at the holistic view of cloud, on-prem, edge. And that's what Karthik is talking about when he's talking about the, the cloud continuum. And that's a very important part of our strategy within Accenture, and OpenShift really helps us meet those needs. So if a client is a little bit nervous about taking some of those complex workloads but they want a modernize and they want to use the latest and greatest cloud native technologies but they want to do it on-prem and move to the cloud a little bit later they can do that with OpenShift, right? And Red Hat. That's a great platform for that. Maybe it's a client that wants to lift and shift and get to the cloud as soon as possible, close their data centers save that cost of money and then modernize later, but they don't want to necessarily be locked and want to be locked into one cloud provider. Again, OpenShift is great for that. Take those legacy workloads that you move to the public cloud, modernize them on Red Hat OpenShift maybe it's Rosa on AWS, maybe it's aro on Azure. And then when you're ready to you can move those to any other public cloud, if you'd like to, when, when you're ready to, right. And that whole control plan as we call it, being able to see across public cloud, on-prem, the edge is really important for our story and our strategy, and Red Hat OpenShift, and Red Hat Satellite. And those technologies bring a lot to the table for us to meet those needs of our clients and our customers. >> That's great insight there, Mark. I really appreciate that. And one of the things brought up when he was saying that I was thinking to myself, okay, the cloud conversation has many evolutions and, you know, go back five years. It was all moved to the cloud. Everyone was moving to the cloud. That was the big discussion point. Now it's, you know, enterprise ready the cloud get that next level of scale. And as you know, in the enterprise everything we do all everything complicated is a lot of legacy and is existing stuff. So this, you know, this, this is the next enterprise at scale is the conversation that includes hybrid multi-cloud or running on that, on the horizon. So with that, can you expand on what you mean by this cloud continuum that you refer to, that essentially refers to and what is needed to make it a reality for customers? >> Yeah, I mean, what's really needed is the latest greatest in hybrid cloud technology like OpenShift and what Red Hat brings to the table, right. It's also new skills and new capabilities, and, and policy management and those types of things that are important for our company to decide when they're ready to move those workloads to the cloud, right. They need the ability to see across their entire infrastructure. Like I mentioned earlier, whether that be a public cloud provider, whether that in their existing data center, in a colo, or on the, in the edge, like in a retail store or something like that, they need, we need the ability to see across those, that seeing all that infrastructure is a single control plane. So we can manage and know where things are to feel confident about security and everything with our clients. The other big thing that we need is skills. Skills to, you know, build the migration, the modernization, and more importantly, the interaction and integration into legacy workloads like the mainframe, for example, Accentures got a lot of use cases, leveraging Red Hat OpenShift for our cloud coupling solution, where we interact and build new applications that connect to the mainframe sitting right next to the mainframe but their new digital mobile applications, web applications that can be quickly modified and deployed in, into production at a rapid pace. Right, and so when we look at everything that's needed, it's skills, it's technology partners like Red Hat, and then it's, it's really building assets and offerings to help make that journey for our clients better, and, and secure. >> We just found out here at the event that you guys at Accenture had been recognized as Red Hats, global systems integrated partner of the year for North America, congratulations on that. What do you see as some of the key reasons for the recognition? Was there anything that they called out in particular? Obviously you guys have a great track record well-known brand you've known for, you know, creating a lot of value for companies as they do digital transformation. What's the, what's the recognition for this year? >> Yeah, we're super excited about this, right. I mean, this is, we've been partners with Red Hat for a long time. I think we were one of the first system integrators, if not the first system integrators to partner with Red Hat many years ago. Right, so, to get this award, and get it for the first time, is super exciting for us. Right, and so we're very grateful for that recognition and opportunity. You know, I think what really, what really, what got us the recognition for this award was really the effort we put into our partnership over the last 12 to 24 months, right. We had had a really big business in Europe with GDPR and, and the risk averse of going to the public cloud in Europe. OpenShift and Red Hat really had taken off. In North America our business was lagging behind Europe and we significantly invested with Red Hat and new offerings and new clients and new people, right. New talent to build a better business and partnership in North America. You know, I think a lot of the things that we got recognized with were what I mentioned earlier some of our cloud coupling solutions for an insurance client in North America where we're building cloud native applications on Red Hat OpenShift sitting next to the mainframe we're building new cloud, cloud native applications for our transportation company in, in the South region of the US right? So it's really that business transformation work that we're doing working with the legacy, but building new core applications for our customers that are truly portable, nimble and agile, and they can use to get speeds to the market and get to the cloud. >> Cloud first organization you guys are investing billions of dollars, 3 billion. That was referenced. I saw an article. I think we covered it as well on (mumbles). Congratulations, cloud first also implies that cloud native is going to be there. Mark, in all your years in the industry talk about from your personal perspective and even from Accentures, the, the shift that's happening because it's almost mind blowing what's going on in the sense of so fast this is accelerated, even the pandemic exactly accelerate even further. The opportunities that were, that are available now that weren't there before and what it's done to the project timelines and what it's done as a forcing function. Could you share your view on the reality of the current situation and opportunities for companies to take advantage of that wave? >> Yeah, and, and I think Accentures done a great job talking about this recently, even from our C-suite down, right. And Karthik we'll mention, has mentioned this as well in his keynote. I mean, we are seeing an acceleration to get to the cloud that was completely unplanned for us. I think the, the numbers I heard was we thought most clients are going to get to the cloud in eight to 10 years and be fully in the cloud in eight to 10 years. But that's accelerated with COVID and the pandemic, right. We're looking at four to five years we think most of our clients will be in a majority of their, their infrastructure and everything, a new, a new applications and legacy applications will be in the cloud. Right, so the, the, the change and the impact of the pandemic had, had a significant impact on our customers and their need to, to, to get to the cloud. We've even seen those that were leaders in the cloud journey accelerate even more, right. And, and they're being rewarded for that acceleration. Right, a lot of our customers that were first to cloud are seeing the benefits and seeing the, the, the ability to scale and for the pandemic, like, like a lot of our customers in the, in the US in particular. And I think OpenShift is going to help them, help us with that, right, And, and Red Hat in particular. And let's not be lost on the fact that Realms is a great product out there as well. We have many of our clients that are running SAP on Realm and that lift and shift and moving SAP to Azure or AWS or Google or something like that is, is a viable solution for our, to help accelerate our customers as they expand, right. We've seen internationally a lot of our customers that have been really focused just in their local region are now expanding their business outwards, and now they need to get to the clouds to be able to expand those businesses. >> You know it's interesting Mark, just as we're talking, just, you know thinking about my experience over the years in the computer industry everything had to display something else, disrupt something, you know, the mainframes were disrupted by client server. Now we're living in an era where with the containers and microservices and service meshes and cloud native technologies you can embrace existing legacy and abstract away some of the complexity on the integration side, right? So you don't have to kill the old to bring in the new. And I think this phenomenon has opened up a new class of services and, you know the people I talk to and interview the leaders in the industry all have the same kind of view. And the ones that stand out are the ones that recognize that the operating system of business will be software. And that software hasn't yet been built in clouds. The beginning, it's not just one cloud. So I think what's interesting about Red Hat is that their operating system people you almost to see, you know, Arvin kind of snapping the lines and kind of cornering the market on the operating system for business and applications then are a thousand flowers that bloom from that. So, very interesting take here again. That's my opinion. I don't think they've said that formally but if you look at it, that's kind of what's going on. What's your reaction to that? >> I think you're a hundred percent, right. I mean, it, you know, I, I also carry a little bit of the responsibility on the IBM side. And you mentioned mainframe and I've mentioned mainframe a handful of times, right? There's a lot of customers that have this legacy estate like the mainframe in particular but they need to be nimble. Right, they need to be agile and mainframe is a challenge sometimes around that. Right, and so to your point creating those applications that participate with the mainframe allowed the mainframe to participate better with these cloud native applications and these new digital transformation applications is a very key component to it. And so I, a hundred percent agree with with everything you said. And I think, I think we're going to see more around this operating system type software. And I, you almost, to an extent, you you kind of view Red Hat OpenShift as kind of that new operating system, right? And you look at some of the announcements that Red Hat has made around Palentier, right, and adding Palentier and ISV to their marketplace to allow customers that are bought OpenShift or make it easy for clients to buy Red Hat OpenShift, and then bring in these ISVs that have been certified, they're secure, they're easy to consume and buy it through Red Hats marketplaces is very exciting and very interesting, and very easy to do, right. Once you get that Red Hat OpenShift layer in there, that operating system and now you're bringing in products all over the place, right. And, and all the new stuff. And I think we're going to see a lot more of those announcements during summit as well. >> Yeah, I think it was a 20 year run here. It's trillions of dollars as it's been forecasted. Mark, great to have you on. Super valuable resource. Great insight! While we got you here let's get a quick free consulting a minute here for the customers watching. What's your advice. I need some help here. I'm going to go to the cloud. I want a good, I want enough headroom so I can grow into I want to foreclose any opportunities. I want to move to the cloud. I want to have a hybrid distributed computing architecture. I want to program my business. I want infrastructure as code. I want dev sec ops. What's my playbook? What should I do? >> So Accenture's got a real smart approach and strategy around us. We leveraged an, an assessment approach really to look at what's in your what's in your data center today and what, what you have from an infrastructure and application standpoint, there should be-- We have a seminar where it's can completely rewrite an application, and we would apply those six hours or seven hours to that assessment to help you figure out the disposition of your applications and your infrastructure to figure out what is the right cloud. What's the right journey. I mean, we talked about, you know the mainframe and mainframe being an anchor in a lot of our client's data centers, right. How do we move those applications that have data gravity challenges to those legacy applications, to the cloud. How do we consider that? So the right way to do it is take a holistic approach. Do the assessment, do the disposition of your applications. And then let's let Accenture put together a full plan of how we would migrate you incidents into the public cloud. >> Mark FOS, managing director of Accenture. Congratulations on your North America award, partner of the year. And also awesome to hear. And we've been covering again cloud first. Totally believe it, great investment. That's going to pay back huge dividends for you guys and you know, having the hybrid, which is pretty much determined as a fact now in the industry. Congratulations, thanks for coming on. >> Perfect, thanks, and thanks for having me, and thank you Red Hat for the award. Really appreciate it. And look forward to talking to you soon. >> All right, this is theCubes coverage of Red Hat summit, 2021, virtual. This is the Cube virtual, I'm John Furry, your host. Thanks for watching.

(ambient music) >> Hello and welcome back to theCUBEs' coverage of Red Hat Summit 21 virtual. I'm John Furrier. Host of theCUBE. This year, virtual again, soon to be in real life, Post COVID. As the fall comes into play, we're going to start to see life come back and the digital transformation continue to accelerate. And we've got a great guest, Stefanie Chiras, Senior Vice President and General Manager at Red Hat. CUBE alumni. Great to see you. Stephanie, Thanks for coming on. >> No, it's my pleasure, John. Thanks for having me. I'm thrilled to be here with you and look forward to doing it in person soon. >> I can't wait. A lot of people on their vaccine, some say that by the fall vaccines, where pretty much everyone 12 and over, will be vaccinated but we're going to start to see the onboarding of real life again but never going to be the same. Digital business, at the speed of online, offline, almost redefined and re-imagine. Not the old, offline, online paradigms. You're starting to see that come together. That's the focus. That's the top story in the technology industry. That really brings together the topic that I'd like to talk to you about, which is edge computing and RHEL and Linux. This is the topic where all the action is. Obviously hybrid operating models have been pretty much agreed upon by the industry. That is the way it is. Multicloud is on the horizon but edge part of the distributed system. This is where the action is. A natural extension to the open hybrid cloud which you guys have been pioneering. Take me through your thoughts on this edge computing dynamic with RHEL. >> Yeah. So as you said, we have been on this open hybrid cloud strategy for eight years or so. Very focused on providing customers choice both in where they run, what they run, how they run their applications. And the beauty of this strategy is the strategy endures because it's able to adapt to new technologies coming in. And as you said, edge is where things are happening now. It's enabling customers to do so many new and different things. You take kind of all of the dynamics that are happening in technology with data being produced everywhere, new even architectures and compute capabilities that can bring compute right out there to the data. You get 5G networks coming in and incredible advances in telco and networking. You pull that out. Now you've created a dynamic where the technology can really make edge a viable place to now extend how open hybrid cloud can reach and deliver value. And, our goal is to bring our platform and our ecosystem to do everything from the core of your data center out to public clouds, multiple public clouds. And now bring that all the way out to the edge. >> You know, we talk about edge, you know, we talk decentralization, distributed computing. These are the paradigms that are getting re-imagined, if you will, and expanded. You guys talk about and you talk about specifically this idea of digital fast economy requires a new kind of infrastructure. Talk about this because this is, you know, some say virtual first, media first, data first, video first, I mean, developer first, everything's like a first thing, but this is...focuses on the new normal. Take us through this new economy. >> It's really about how you focus on being able to deliver digitally with decisions near the data, and to be able to adapt to that. It's thinking about how you take footprints and now your footprint out at the edge becomes a part of that. One of the things that's really exciting about edge is it does have some specific use case requirements. And we're seeing some things come back. Things like, I mean, we've talked in the past about heterogeneous computing and heterogeneous architectures and the possibilities that exist there. Now at the edge we're seeing different architecture show up, which is great to see. Being able to bring a platform that can allow the use of those different architectures out at the edge to deliver value is a great thing. In addition, we're seeing bare-metal come back out at the edge. You can really imagine spaces where out at the edge you have new architectures with bare-metal deployments and you're operating containers that are touching directly onto that bare-metal. It brings a whole new paradigm to how to deliver value but now we can bring the consistency of what Linux and RHEL and OpenShift with containers can bridge across that whole space. >> So heterogeneous computing, distributed computing, multi-vendor, if you kind of weave those keywords together you have to have a supporting operating model that allows for different services, cloud services, network services, application services, work together. This kind of puts an emphasis on a control plane, a software platform that can bring this together. This is the core, if I understand the Red Hat strategy properly, you guys are going right at this point. Is that true? >> Yeah, that's absolutely right. It is. When everything else, you can get value from everything else changing what stays the same to help keep you efficient and consistent across it? And that's where we focus on the platforms. And as open hybrid cloud changes with different optionalities, our focus is to bring that sort of single common control plane that provides consistency. So you can develop once and reuse, but make it adaptable to how you want to leverage that application as a container, as a BM, on bare-metal, out at the edge, on multiple public clouds. It's really about expanding that landscape that open hybrid cloud can touch. And you'll see in other discussions, you know, one of the places we're going into new is in the edge, manage services also become part of that paradigm. So, it really is our focus to be that common control plane, provide accessibility while still delivering consistency. And let's face it consistency down at the operating system level, that's what starts to deliver your things like security. And boy, it's a critical topic today, right? To make sure that as you expand and distribute and you've got compute running out there with data, security is top of mind. >> I have to ask you, we've been having many conversations in the open source community, Linux foundation, CNCF, KubeCon, CloudNativeCon, and other other communities. And the common thread is... And I want to get your reaction to this statement, the statement is "Edge computing's foundation must be open across the board." Talk about that. What's your reaction to that? And how does that relate to Red Hat and what you guys are doing at the edge and with RHEL. >> I mean, we really believe an open source brings compatibility and standardization that allows innovation to grow. In any new technology, fragmentation causes the death of the new technology. So you...our focus is, it will have to be, I mean, we firmly believe it absolutely has to be built on an open platform that has standards so that the ecosystem, and the ecosystem around edge is complex. You have multiple hardware capabilities, multiple vendors, any edge deployment will be multi-vendor. So how do you pull all of that together in an ecosystem? It is about having that foundation be open and be able to be accessible and built upon by everyone. >> You know, you were talking earlier about the edge in 5G and we just talking about open. This is the future of computing, both consumer and enterprise, whether it's, you know, a factory or a consumer wearing a wearable device or sensors on cameras, on lights and cities and all these things are happening. I want to get your reaction to that because there's a difference between industrial IOT devices and consumer IOT devices. Both have different ramifications. You know, 5G certainly is not so much a consumer as it is also a business technology, as you get the kind of throughputs you're seeing. So, both consumer and industrial enterprise capabilities are emerging. What's your position on that? >> I mean, I think edge is one of those things that it's been hard for people to wrap their head around a bit because what we deal with edge in our own personal lives, whether that be in our connected home or our mobile phone, that's one view of what edge does in one set of value that it does. But from a separate lens edge is everything from how telco is deployed to how data is aggregated in from sensors and how decisions are made. I mean, we're seeing in spaces, whether it be in manufacturing and adding AI onto manufacturing floors, how do you have, you know, in vehicles, I mean, vehicles are becoming sort of mobile software centers now. So, there is a whole shift in edge that is different from industry 4.0 and from kind of operational transformation edge that it's driving all the way into kind of the things that we see everyday which is more the global space and how our homes are connected. And I think now we're starting to see a real maturity in how the world views edge to be able to compartmentalize what enterprise edge is able to do, how edge can change operational technologies, as well as how edge can change kind of our daily lives. >> Great vision and great insights. Definitely awesome. Thought leadership there. I totally agree. I think it's exciting you see confluence of so many awesome technologies and a bright future with the technology platforms and with society open now is defacto everything not just in tech and truth, whether it's journalism or reporting, society and security, again, trust. Open, trust, technology. I got all come in together. The confluence of all those are as going on. So, I think you've got a great read on that. So thanks for sharing. Red Hat Summit. What's new? Tell us what's new here and what's being talked about that no one's heard before and what's the existing stuff that's getting better. >> Yeah, we'd love to. So we are really doubling down on edge within our portfolio. We have, you probably saw in November, we had some announcements, both in OpenShift as well as in RHEL in order to add features and capabilities that deliver specifically for edge use cases. Things like the ability to do updates and roll back in a RHEL deployment. We are continuing to drive things into our products that cater to the needs of edge deployment. As part of that, we are engaged with a whole lot of customers today deploying their edge, and that's across industries, things from telco to energy to transportation. And so, as we look at all of those cases that we've been kind of engaged with and delivering value to customers, we are bringing forward the Red Hat edge brand. It's going to be our collection point to shine a spotlight for how the features and functions in our portfolio can come together and be used to deliver in edge deployments. It'll be our space where we can showcase use cases, where we're seeing success with customers but really to pull together 'cause it is a portfolio story and it's an ecosystem story. How do we pull that together in one spot? And in order to support that here at Summit, we are announcing some really key additions into RHEL 8.4 that really focused on the specific needs of what edge is driving. You'll see things like the ability in RHEL to create streamlined OS image generation. And we can simply manage that into container images. That container magic, right? To be able to repeatably deploy an image, repeatably deployed application out to the edge, that has become a key need in these edge deployments. So we've simplified that so operations teams can really meet the scale of their fleets and deploy it in a super consistent way. We've added capabilities. Image builder, we had brought out already, but we've added capabilities to create customized installation media. It's simplifies for bare-metal deployments. And as I mentioned out at the edge work, it's really small bare-metal deployments where you can bring that container right onto their bare-metal. Can imagine a lot of situations where that brings a lot of value. We introduced in RHEL 8.0 podman as our container engine. And we've added new automatic updates in that. So, again, getting back to security fixes. Simple to ensure that you have the latest security fixes. Application updates and we're continuing to add changes and updates into Universal Base Image. Universal base image is a collection of user space packages that are available to the community, fully redistributable. The goal of those user space packages is to enable developers to be able to create container images with those packages included and then they can redistribute them when they're run on OpenShift or they're run on RHELs. So we can really work through that user space and to that host, matching, and we can stand behind that matching, then we can support it, but it allows for a lot of freedom and flexibility with Universal Based Image to really expand where we can go and help folks kind of create, deploy and develop their applications. We're also moving into, I think, one of the things you see in edge is a real industry slant. We're starting to see edge deployments take on real industry flavors. And so we are engaging in some spots, things like, whether it be from automotive to industrial and operational technology. How do we engage in those industry verticals? How do we engage with the right partners? One of the things that's key that we're looking at, 'cause it is core to what we do, is things like functional safety. And, we're working with a company called Axeda who's a leader in this space for functional safety, for how do we bring that level of security and certification into the RHEL space when it's deployed out there at the edge? So, it's an exciting space, everything from the technology to the partnerships, to how we engage as industry verticals. But this is a... I'm really excited to have the Red Hat... >> I can tell. Super excited. You know, one of the things that's interesting is that the industry trivia as theCUBE has been around for 11 years now. We've been to all of Red Hat events and IBM events for many, many years. But I actually interviewed Arvind, who is now the CEO of IBM, who now owns Red Hat, at Red Hat Summit in San Francisco, like three years ago. And, he had a smile on his face and he just announced the acquisition shortly after 'cause I was hitting him with some cloud native questions. A lot of this stuff about kind of what's hitting today and you just laid it out. RHEL, if I get this right, and of course I'm connecting the dots here in real time, It's an operating system that hits bare-metal, open hybrid cloud, edge, public cloud and across the enterprise. It's an operating system. Okay. So, okay. We know all know that. Okay, you apply that to a cloud operating model, you have some system software. So the question, which by the way is, what's going to power the next gen cloud. I think is what Arvind wants and you guys hope. So the question for you Stephanie is, what applications do you hope to create on top of... and what do you have today that RHEL is powering because if you have great systems software like RHEL, that's enabling applications. I'm assuming that's cloud services, that's new cloud native. Take us through that part of the stack. What's your vision? >> Yeah, absolutely. And I think one of the key things that I would touch on is that it's part of the reason we build our portfolio the way we do, right? We have RHEL of course for your kind of Linux deployments that you described but RHEL CoreOS is part of OpenShift and that consistency delivers into the platform and then both of those can then serve the applications that you need to deploy. And we are really excited to be able to do things like work with the transportation industry, folks like Alstom who do really bring edge capabilities all the way out into the rails of the train systems. They, from high speed trains to metros to monorail, they have built their whole strategy on RHEL and Ansible Automation Platform. It's about the platform, just as you said that operating system, delivering the flexibility to pull the applications on top and those applications could be anything from things that require functional safety, right? Things like in vehicles, as an example, could be anything from artificial intelligence, which goes out into manufacturing. But having that stable platform underneath, whether or not using RHEL or OpenShift, that consistency, it opens up the world to how applications can be deployed on it. But I am super excited about what AI and machine learning out at the edge can do and what being able to bring really hardened security capabilities out to the edge, what that opens up for new technologies and businesses. >> That's super exciting. And I think the edge is a great exclamation point around any debate anyone might've had around what the distributed architecture is going to look like. It's pretty clear now what the landscape is from an enterprise standpoint. And given that, what should people know about the edge? What's the update? What's the modern takeaway now that we're, I mean, obviously COVID has proven that there's a lot of edge applications that kind of were under forecast or accelerated, working at home, dealing with network security, you name it. It's been kind of over-amplified, for sure. But now that COVID is kind of coming, there's light at the end of the tunnel, coming to an end, it's going to be still a hybrid world. I mean, hybrid everything, not just hybrid cloud I mean hybrid everything. So edge now can not be ignored. What should people take away from Red Hat Summit this year? >> Absolutely. I think it's the possibilities that edge can bring. And there are different stages of maturity. Telco, beautiful example of how to deploy edge. In telco, as a market continues to drive the.... kind of pioneer what is done in edge. You see a lot of embedded edge, right? Things that you deploy or your business may deploy that is... you purchase it from a company and it's more embedded as an appliance level. And then there's what the enterprise will do with edge specifically for their businesses. What I think you'll see is a catch-up across all of these spaces, that those three are complimentary, right? You've may consume some of your edge from a partner and a full solution. You may build some of your own edge as you expand your data center and distribute it. And you're made leverage. Of course you'll leverage what's being done by the telcos. So what I think you'll see is a balance in multiple types of edge being deployed and the different values that it can deliver. >> Stefanie, final question for you. And thanks for taking the time. Great conversation and interview here for Red Hat Summit. As the General Manager you're constantly talking to customers. I know that. Personally, you've told me that. Many stories off-camera. But also you have to look inside the organization, run the business, keep an eye on the product roadmap and make sure everything's pumping on all cylinders. What is the customer telling you right now? And what's the common pattern that people are talking about, things that they're looking to do, projects they're funding, and what's the most important story that we should be covering. And what's the most important story people aren't talking about? >> So I think one of the things, I'm really seeing, as you mentioned at the beginning we've been talking about open hybrid cloud for a long time. There was a period of time where hybrid cloud was happening to folks or kind of, it was a bit... some of developers were using it from here. Now, hybrid cloud is intentional. It is very intentional about how customers are strategically taking a view of what they deploy where, how they deploy it and taking a bit advantage of the optionality that hybrid can do. So that's one of the things I'm most excited about. I think the next steps that will happen is a balancing of how do they expand that out into, how do they balance a managed services addition into their hybrid cloud, how do they manage that with also having VMs and a large VM deployment on prem. To me now the biggest thing that is being looked at is how do companies make these decisions in a strategic way that is kind of holistic rather than making point decisions. And I am seeing that transition in the customers I talk to. It's not how do I deal with hybrid cloud, it's how do I make hybrid cloud work for me and really deliver value to me and how do I make those decisions as a company. And honestly that requires kind of what you talked about earlier. It requires within those customers to have the structure, the organizational structure, the communication, the transparency, the openness that you've talked about. That takes a strategy like open hybrid cloud a long way. So it's both the people and the process and the technology coming together. >> You know, Stefanie, we do so many interviews in theCUBE and you've been on so many times, you go back and look back and say, "You know, in that year, 2010, we were talking about this." Chiras, I was talking to a friend and we were just talking about 2015. That was the big conversation of moving to the cloud, you know. Startups are all there. Born in the cloud. So, you know, early generation was all about the startup cloud. They all got that. 2015 was like move to the cloud. This year, the conversation isn't about moving to the cloud is about scale and all those enterprise requirements now that are coming from the hybrid. Now that that's been decided, you starting to see that operating model connect. So it's not so much moving to the cloud, it's I've moved to the cloud and now I got to run some now enterprise grade scale operationally. What's your reaction to that? >> Absolutely. I mean, to me, the, I love the intentionality that I'm seeing now in customers, but when it comes down to it, it's about speed of deploying applications, it's about having the security and the stability in order to deploy that, to give you confidence in order to go out and scale it out. So to me, it is speed, stability and scale. Those three comes together. And how do you pull that together with whole of the choices we have today and the technologies today to deliver value and competitive differentiation. >> Open source is winning and you guys are doing a great job. Stefanie, thank you for coming on and spending so much time chatting here in theCUBE for Red Hat Summit. Thanks for your time. >> Well, my pleasure, John. Good to see you. >> Okay. Great to see you. This is theCUBEs' coverage of Red Hat Summit 21 virtual. I'm John Furrier with theCUBE. Thanks for watching. (ambient music)

(upbeat music) >> Hello and welcome back to theCUBES coverage of Red Hat summit 21 virtual. I'm John Furry, host of theCUBE. We've two great guests here, returning back CUBE alumni here to give us their perspective. Dave Linquist GM VP of engineering hybrid cloud management at Red Hat. Joe Fitzgerald, general manager VP of the management business unit Red Hat. Guys, welcome back to theCUBE. Congratulations, Red Hat summits, ongoing virtual. Great to see you. >> Thank you, John. >> Thanks John. >> So I'd love to get the low down. A lot going on the productivity this year. Looking back from last year, a lot's been done and we've been in the pandemic now, now circling back a full year. A lot's happened- a lot of productivity, a lot of clear visibility on, on what's working, what's not, you guys got some great news. Let's just jump right into it. What's the big announcement? >> So one of the things that we announced here at Summit, John, is an expansion of our Red Hat insights brand. Basically we announced Red Hat insights for our RHEL platform back in 2015. Over the years, we've increased the amount of data and visibility into those systems. Here at summit, we've now announced Red Hat insights for both OpenShift, and for the Red Hat Ansible platform. So it's a pretty significant increase in the visibility that we have to the platforms. >> Oh, so can you repeat that one more time? So the expansion is through which platform style specifically? >> So Red Hat insights is a way that we connect up to different platforms that Red Hat provides. Historically it was for Red Hat enterprise Linux realm. We've now expanded it to the Red Hat, OpenShift family, the platforms as well as the Red Hat Ansible automation platform as well. >> So a nice broad expansion and people want that data. What's what was the motivation behind it? Was it customer demand? Was it more access to the data? Just, was it on the roadmap? What's the motivation- where where's this going? What's what's the purpose of all this? >> Well, I don't think customers say, Hey, please, you know take more data. I think it's customers say, can you keep me more secure? Can you keep my systems more optimized? Can you help me set more things to automatic? And that requires that you get data from these systems that you can auto tune on, auto- secure, auto optimize. Right? So it's really all those benefits that we get by connecting to these systems, bringing the telemetry data that config different kinds of information, and using that on customer behalf to optimize secure to the systems. >> You know, one of the biggest trends I think now for multiple years has been observability with cloud native, more services are being turned on and off enterprises are are getting a lot of pressure to be modern in their in their application development processes. Why is data more important than ever now? Can you guys take a minute to expand on that? Because this idea of telemetry across the platform is a very interesting announcement because you're turning that data into value, but can you guys expand where's that value coming, turning into? What is the value proposition? Where are people seeing the, the, the key key value points? >> Well, a couple of points, John, as you started out is in a hybrid cloud environment with cloud native applications and a lot of application modernization and the current progressiveness of DevOps and SRE teams, you're seeing a lot of dynamics and workloads and continuous delivery and deployments that are in public environments and private environments, distributed models. And so consequently, there's a lot of change in dynamics in the environment. So to sustain these high levels of service levels to sustain the security and the compliance, the ability to gather data from all these different points, to be able to get visibility into that data. It'd be able the ability to process that with various analytics and understand what when something's gone wrong or when an update is needed or when a configuration has drifted is increasingly critical in that in a hybrid cloud environment. >> So on the telemetry piece is that in open shift as well that that's supporting that as in there has that work. >> It's it's in OpenShift, as Joe mentioned, it's in braille it's in V2 Ansible and the OpenShift space we'd have an offering advanced cluster management that understands fleets of deployments, clusters, wherever they're deployed however they're running infrastructure public private hybrid environments. And it also collects in the context of the workloads that are deployed on those on those clusters to multi-question burn. >> I want to ask you guys a question. I get this all the time on theCUBE. Hey, you know, I need more data. I have multiple systems. I need to pull that data into one kind of control plane but I'm being pushed more and more to keep scaling operations. And this becomes a huge question mark for the enterprises because they, they have to turn up more, more scale. So this is becomes a data problem. Does this solve it here? How do you guys answer that? And what was the, what would be your response to that trend? >> Well, I think the, the thirst for data, right? There's a lot of things you can do with more data. There is a point where you can't ship all the data everywhere, right? If you think about logs and metrics and all the data it's too heavyweight to move everything everywhere. Right? So part of it is, you know, selecting the kind of data that you're going to get from these systems and the purpose you're going to use it for. And in the case of Red Hat, we take data from these different systems, regardless of whether they're deployed bring it in, and then we did predictive analytics against that data. And we use that telemetry that can take that health data right to do everything from optimize for performance or security costs, things like that. But we're not moving, you know, huge quantities of data from every system to Red Hat in order to, you know, pour through it. We are very selectively moving certain kinds of data for very specific purposes. >> Dave, what's your take on that because you know you got to engineer these systems. What's the optimized path for data? Do you keep it in the silo? Do you bring it together? What's the customer's view on, on how to deal with the data? >> Yeah. It is a complex problem. No doubt. You don't want it to be pulling all the data and trying to transmit all that data back into your analytics system. So you ended up curating some data, some of it you afford on often it's done under it will be done under control of policies. So that data that is sensitive, that should stay within the environment that it's in, will stay, but curated or alerts or information that's particularly relevant say to configurations, updates, any any of that type of information will go up into the analytics, into the insights. And then in turn, the alerts will come back down in a manner that are presented to the user. So they understand what actions need to be taken place whether there's automated actions or or they have to get approvals to maybe make an update to a certain environment. >> All right, you got telemetry, data power, the the advanced cluster management ACM. What's the overlap of the visibility and automation here. Can you guys talk about that? >> Well, let's say it's a great question, John what we'd like to do is we'd like to sort of separate the different areas. There's the seeing, right. And what's going on in these environment. Right. So getting the data analyzing it and determining what needs to be done. And then the, you know the recommendation of the automation. As Dave said, in a lot of environments, there's a process of either approvals or checkpoints or, you know evaluation of the changes being made to the system. Right. So separating the data and the analysis from the what do you want to do at this and making that configurable I think is really powerful. >> Yeah. I mean, that's, I mean I think that's the number one thing is like, you know everyone always asks, what do you optimize for do you optimize for the automation or the visibility? And I think, you know, there's always a trade-off and that's always interesting question David- love to get your thoughts. If someone asks you, Hey, I'm a I'm I have a team of people. What do I optimize for? The visibility or the automation or both? Is or is there a rule of thumb or is there a playbook? What w how would you answer that question? >> Well, there's a couple of things. I first, I think the, the ability to pull the data together to get visibility across the environment is critical. And then what becomes often complex is how the different disciplines, how the different parts of the system are able to work together on common understanding of the resources common understanding the applications. That's usually where systems start falling down. And so it's too siloed. So one of the key things we have with with our systems, particularly with OpenShift and row and with ACM and Ansible is the ability to have the common back lane and the ability to have a common understanding of the resources and the applications. And then you can start integrating the data around that common, those common data models and take appropriate actions on that. So that's how you ended up getting the visibility integrated with the automation. >> When you think about this, Joe about the security aspect of it and the edge of the network which has been a big theme this year and going into next year, a lot more discussion just the industrial edge, you know, that's important. You got to take all this into account. How do you, how would you talk about folks who are thinking about embedding security and thinking about now the distributed edge specifically? >> Right. So we thought it was complicated before, right? It goes up a notch here, right? As you have, you know, more and more edge applications I think at the edge, you're going to want automated policies and automated configurations in force so that when a device connects up to a network or is, you know analyzed that there's a set of policies and some configurations and versions that need to be applied to that device, these devices, aren't always connected. There's not always high bandwidth. So you basically want a high degree of automation in that case. And to get back to your early point there are certain things you can set like policies about security or configuration. You say, I always want it to be like this and make it so and there's other things where they're more you know, complicated, right. To, to address or have regulatory requirements or oversight issues. And those things you want to tell somebody I think this should be done. Is this the right thing to do? Is it okay? Do it, but at the edge you're going to have a lot more sort of lights out automation to keep these things secure, to configure. Right. >> It's funny. I was, some of the Ansible guys are talking about, you know code for code, changing code all the time and dynamic nature of some of the emerging tech coming out of the Red Hat teams. It's pretty interesting. You guys have going on there, but you know, you can bring it down to the average enterprise and main street, you know enterprise out there, you know, they're looking at, okay I got some public loud. Now I got hybrid. I'm going a hundred percent hybrid. That's pretty much the general consensus of all the enterprises. Okay. So now you say, okay, if I understand this correctly you got insights on REL, OpenShift and Ansible platform. So I'm, am I set up for an open hybrid cloud? That's the question I want to ask you guys does that give me the foundation to allow me to start the cloud adoption with an, a true distributed open way >> I'll I'll offer to go first. I think there's a couple of things you need in order to run across hybrid clouds. And I think Red Hat from a platform point of view the fact that Red Hat platforms run across all those different environments from the public cloud to on-premise and physical vert to edge devices. Now you have consistency of those platforms whether it's your traditional on REL, your container based workloads on shift or automation that's being turned in by Ansible. Those are consistent across all these different hybrid cloud environments. So reduces the complexity by standardizing those platforms across any and all of those different substrates. Then, when you can take the data from those systems bring them centrally and use it to manage those things to a higher degree of automation. Now you take an, another sort of chunk of complexity out of the problem, right? Consistency of getting data from all those different systems being able to set policies and enforce things across all those distributed environments is huge. >> Yeah. And then, you know, it fills in the gaps when you start thinking about the siloed teams, you know, the, the, I think one of the messages that I've been hearing out of Red Hat Summit in the industry that's consistent is the unification trend that's going on. Unifying development teams in a way that creates more of an exponential value curve rather than just linear progressions in, in traditional IT. Are you guys seeing that as well? I mean, what's your take on this? That's that piece of the story? >> Well, I think the shift that we've seen for the last few years actually quite a few years with DevOps and SRE is started to bring a lot of the disciplines together that you mentioned that are traditionally silos. And you're finding the effectiveness of that is really around many of the areas that we've been discussing here which is open platforms that can run consistently across a hybrid environment, the ability to get data and visibility out of this platform. So you can see across the distributed environment across the hybrid environment and then the ability to take actions in Bourse or update environments through automation is, is is really what's critical to bring things to to bring it all together. >> Yeah. I think that's such an important point, Joe. You know, I was talking with Chris right around and we we've covered this in the past red hats success with academics in the young people coming into in the universities with computer science. It's not just computer science anymore. Now you have engineering degrees kind of cross-disciplinary with SRS is SRE movement because you're looking at cloud operations at scale. That's not an IT problem anymore. It's actually an IT next gen problem. And this is kind of what, there's no real degree. There's no real credential for, you know large scale hybrid cloud environment. You guys have the mass open cloud initiative. I saw that going on. That's some really pretty big things. This is a, a change and, and talent. What's your, what's your view on this? Because I think people want to learn what what do I need to be in the future? What position? >> So John it's a great question. I think Ansible actually addresses a number of the issues you brought up, which is, you know historically there've been different tools for each of the different groups. So, you know, developers had their favorite set of tools and different, IT areas their favorite set of tools and technologies. And it was sort of like a tower of Babel. People did not share the same, you know sort of languages and tools. Ansible crosses both your your development test and operational teams. So creates a common language, now that can be used across different teams. It's easy to understand. So it sort of democratizes automation. You don't have to be deeply skilled in some, you know misspoke language or technology in order to be able to do some level of automation. So I think sort of sharing the same technology and tools I'd like an answer, more democratizing it so that more people can get involved in automating sharing that automation across teams and unifying those worlds is huge, right? So I think that's a game changer as well in terms of getting these teams work holistically integrated. >> Yeah. And there's also a better together panel on the Ansible and advanced cluster management session. Folks watching should check it out on on the virtual event platform on that point while I got you here on that point, let's let's talk about the portfolio updates for advanced cluster management for Kubernetes, what's new since the Ansible Fest, Ansible Fest announcements >> There's quite a bit that's been new since Ansible Fest. Ansible Fest well actually going back to Summit last year we introduced advanced cluster management. For years, we've been seeing the growth of Kubernetes with cloud native and clusters. And what ACM really allows enterprises to do is is scale out their deployments of OpenShift. Well, one of the things we found is that as you're deploying workloads or clusters or trying to take care of the compliance, the importance of integrating that environment with the breadth of capabilities that Ansible has in automation. So that's what we announced that at Ansible Fest following last year's summit what we've done is put a lot more focus on that integration with Ansible. So when you bring up, provision a cluster maybe you need to make some storage or security configurations on behalf of that cluster or if you're taking care of the compliance how do you remediate any issues with Ansible or one of the things that get shown a lot, demonstrate a lot with customers like is when you're deploying applications into production, how do you configure the network? Do the network configurations like a load balancer maybe a ticket into your service management system along with say a threat detection on your security. So a lot of advances with ACM and the integration with a broader ecosystem of IT, in particular with, with Ansible >> What's the ecosystem update for partners? And this has comes up all the time. I want to make sure I get this in there. I want it, I missed it. Last time we chatted, you know, the partner impact to this. You mentioned the ecosystem and you've got native Coobernetti's, non-native what's native to open. You guys have a lot of native things and sometimes it's just support for other clouds. So you start to get into the integration questions. Partners are very interested in what you guys are doing. Can you share the partner update on how they play and what impacts them the most here? >> Yeah. On the events, cluster management ACM front first with this integration with Ansible that actually allows us to integrate with the wealth of partner ecosystem the Ansible apps, which is huge. So that's, that's one, one space. And then the way ACM works, this policy desirous state model is we've been able to integrate with a large number of partners around particularly the security space model the service management space, where they, where we can enforce the use of certain security tools on the on the clusters themselves. So it's really opened up how quickly partner offerings can be integrated into the OpenShift environment at scale across all the clusters that you want, that you need to support it on what the appropriate configurations and policies >> I got to ask you on the insight side you mentioned the expansion across the platform. Now, if you go out and take out to the ecosystem, you know there's guard rails around governance how far can partners push their data in terms of sharing? That's something that might come up when you comment on that. >> Sure. So Red Hat, you know, takes, you know our customer data very seriously. We're a trusted partner to our customers. So the data that we get from systems we make sure that we are following all of the governance and oversight necessary to protect that data. So far, we have basically been collecting that data and using that data at Red Hat. Our plan really is to allow partners with the right degree of governance and control to be able to use some of that data in the future, under the right conditions whether it's anonymized or aggregated, things like that to be able to take that data and to add value to customers if they can enrich customers or or help customers by getting some access to that data without every vendor or partner, having to go out to systems and having to connect and pull data back. That's a pretty tough situation for customers to live with. But I think that fact that we're ahead is trusted. We've been doing this for awhile. We know how to handle the data. We know how to provide the governance. But our plan really is to enable partners to use that data ecosystem. I will say that initially what they had said about ACM and partners, Ansible has been working with partners on the automation side at a very large scale, right? So if you look at the amount of partners that are doing automation, work with us we have some pretty strong, you know, depth there. But in terms of working with partners, our plan is to take the data ecosystem, expand that as well. >> It's really a nice mix between the Ansible OpenShift and then REL, do you guys have great insights across now? I think the open innovation just continues to be every year. I say the same thing. It's almost like a broken record but every year it just gets better and better. You know, innovation out in the open you guys doing a great job and continuing and now certainly as the pandemic looks like it's coming to an end soon, post-pandemic, a lot more projects are being worked on a lot more productivity, as we said at the top. So to end the segment out I'd love to get you guys to weigh in on what happens next. As we come out of the pandemic, the table has been set. The foundation's there, cloud native is continuing to accelerate rapidly in the open OpenSource, going through them on another level. What's next what's, what's going to what's next for customers. Are they going to continue to double down on those? The winds they're going to shut down certain projects. What happens after this pandemic? How do people grow, Dave? We'll start with you. >> Well, I think, yes we all see the light at the end of the tunnel, John. It's great. And I think if a positive, is it really throughout this? We've been accelerated in the digitization and at modernization cross the board across industries. Okay. And that is really teaching all of us a lot about the importance of how do you start managing and running this at scale and securing this at scale. So I think what we'll see coming out of this is just that much more effort, open ecosystems. How you really bring together data across insights? How do you bring in increasing the amount of analytics AI to now do something turn that data into information that you can respond with and that in turn, close it, closing the loop with automation against or against your hybrid cloud environment? We're just going to see acceleration of that occurring. >> Awesome, great insights there. Open data insights, automation, all kind of coming together. AI. You don't have AI in your, your plans. Someone was Wall Street was joking. That's going to be the future stable stakes get listed on Wall Street. You got to have some sort of AI piece. They have great insight, Joe, your take on what's next? What, what what's going to what's going to happen as we come out of the pandemic? >> Yeah. We've definitely seen people, you know advance their digital transformation. And I don't think it's going to stop. Right? So the speed scale and complexity or just put more pressure on teams, right? To be able to support these environments that are evolving at light speed. So I think Red Hat is really well positioned and is a great partner for folks who are trying to get more digital, faster trying to leverage these technologies from the hybrid cloud to the edge. They're going to need lots of help. Red Hat is in a great position. >> Okay. >> You guys doing great work, Dave Linquist, Joe Fitzgerald. Great to have you back on again. Open, always wins. And as end users become much more participants in the open source ecosystem and user contributions and user interactions software at scale, it's now a new come next generation commercial environment, You guys are doing a great job. Thank you for sharing. Appreciate it. >> Thank you John. >> Thanks John. >> Okay. Red Hat Summit 21 CUBE coverage. I'm John Furrier getting all the action from the experts who've been there, done that living through it, being more productive and have bringing benefits to you being open source. Thanks for watching.

>> Announcer: From around the globe, it's theCUBE with digital coverage of AWS re:Invent 2020, sponsored by Intel, AWS and our community partners. >> Hello everyone, this is Dave Vellante and welcome to theCUBES Wall-To-Wall coverage of AWS re:Invent 2020 virtual reinvented our coverage over three weeks over cloud. We're looking into the next decade of innovation. And with me are two great guests, Chris Wiborg is the Vice President of Product Marketing at Cohesity and Sabina Joseph is the General Manager for Americas Technology for Partners AWS. Folks, thanks for coming to theCUBE. Great to see you. >> Great to be here today. Thanks for having us. >> You're very welcome. It's great to see you and Chris, before we get into the partnership, I want to ask kind of what you've seen in the market, with the increased focus on data, digital business, obviously the last nine months, people have really shifted their priorities. How have you seen customers responding? >> Yeah, it's sort of strange to say this at a time. It's really hard for all of us dealing with a global pandemic, but the market has picked up in many ways and perhaps that's not surprising given a lot of folks have started to shift things to more virtual way of working and the data hasn't slowed down. And so with that we've also seen a little bit of a shift and this is part of the reason behind the announcement we're making of trying to accelerate for many organizations projects that had originally been planned to put in a data center to moving more towards the cloud. Part of this as a CapEx to OpEX shift. But I think it also in some cases all is under this umbrella of digital transformation, where they're trying to accelerate new ways of doing things while in some cases, people can't even get into data centers in some cases anymore. And so how can you do that more remotely? How can you go to a model to loot more Self-Help? And all that leads up to part of what we're going to be talking about today. So the market has been very busy because again, data growth hasn't slowed down. I think the one thing that I'd add to that is you'd see an uptake in terms of focus and interest in some of the things that we do because of all the ransomware attacks that are out there. That's another piece of it. >> I want to get into the announcement as well, but I mean, you're right, Chris, it's a very hexy, it's tough as it is for the climate. It's a good time to be in tech. It's even better if you're in cloud. So Sabina, I wonder if you'd had... I think you must have a lot of people in the ecosystem really wanting to work with you. >> We do, I think with the proliferation of data. And data across many different silos I think the key is, how do we provide customers more value from this data, that way they can make it optimal for their business. So, yes, we do have a lot of different partners wanting to work. >> Okay, so we're all busy. I feel like we've never worked so hard in our lives, but so Cohesity and AWS, you've announced a strategic collaboration. Tell me more about it. Why did you choose to collaborate together Chris, other than AWS is the number one cloud platform. What were some of the other factors that we should be focused on? >> I think it's the Sabina, please do chime in here as well. I think the big portion of it, Dave has to do with this shared vision that we have around. Really what we believe is the next chapter in data management. And so how do we make it simple for organizations to not only protect and secure and manage their data, but also get more value out of it and derive more value from that data, which is kind of what Sabina was hinting at. And a lot of the reasons that we think this is such a good match, given all the varying services Amazon has, that you can build off, given what Cohesity does. So Sabina, I know you going to start with customers. You always interviewed enough Amazon, and it was only us to know that's really the starting point, the prison from which you looked, but so from that prison, from your perspective, what's the collaboration? Why the collaboration? What does it bring for customers? >> So, you know, I've the saying here. I think there was a lot of alignment, both in terms of culture and working backwards from customers, customers session. And really kind of understand, what can we do right into the Intelligent Data Management Solution to enterprise and mid-sized customers and provide simplicity, flexibility, and reduced total cost of ownership. And that's where Cohesity and AWS, we really shared that vision. I would say over the last couple of years, Cohesity of course, has been a partner of AWS for quite some time now. And then when we started to talk to each other, we understood that these were some of the things we wanted to not just address, but also provide an opportunity for customers. So that's why we collaborated in this unique way to bring forward a Data Management as a service solution for our customers. >> All right, Chris, I really want to dig into this a little bit more because I've talked to a number of CEOs that have said, boy, our business resilience strategy was way to focused on DRA maybe too much focus on backup. We're now a digital business, because every business, so you're out of business, if you're not a digital business overnight. And so this notion of data management and data management as a service, what problems are you really focused on solving there? >> I think two things, Dave and let's go back to a Cohesity after solving as a company. And that's the problem with what we call mass data fragmentation, where you have data stored in many different locations, prem, cloud, edge, et cetera, typically in many different pieces of infrastructure. So there's a lot of silos going on there, and it's really hard to get your hands around the entirety of what you have. And first of all, make sure it is protected. And there's some compliance implications to that and so on. And then also again, how can you not only protected, but do more with it and get better transparency and more value out of that data that today might be dark, might be opaque because a, do you know where it is? And b, even if you do, what more can you do with it? And so that's kind of the first problem we're setting out to solve. And why as we look at moving to doing what we're doing with AWS, providing an alternate consumption option is also really important, we think. So some people have staff and skills to roll their own, to do their selves and cohesively we'll continue to support those customers, obviously, as we do today. But what we also want to provide a new option for those that want to make that shift from CapEx to OpEX, and more from a management of their environment doing it themselves to having somebody else manage it for them, and really reducing that cost and overhead associated with running your own data center effectively. And so bringing valuable Cohesity leaders to the cloud is the second piece of that, where we want to make sure we carry that bigger vision along where we're not just doing one thing, we're doing multiple things. And so Data Management in our sense is not just about backup, although that's the first thing you'll see. We're also going to tackle that dr problem, you raised as well. If you look closely a couple of weeks ago, we made an announcement around what we're doing with a product we call Site Continuity on the on-prem world, guess what that's going to come real soon to AWS. And then beyond that files and objects, test data management and as we'll get to a little bit later more when we start leveraging the value and the power of some of the advanced services, AWS hasn't been to the table for things like compliance and so on. >> Great, thank you for that. And so Sabina, I mean, we run on AWS, we're small, but still we go into the console and there's this buffet of services and we have a lot of options. So, I wonder if you could talk about customer choice, your philosophy around that, why that's important, how you're providing different deployment models. And the example I would use is why is backup as a service? Not enough, why do we need to go beyond that? >> First of all, thank you very much for being our customer. >> Welcome. >> And I think the key behind this solution that Cohesity is building on top of AWS is to really provide one platform and one user interface. Yes, backup as a service is the first service that we will start with and we are starting with, but I think we all realize that customers do many different things, but get data. They do disaster recovery, they have file services, Dev and test, and then the value add services, which we'll talk about in a bit around analytics compliance, machine learning and so on. So those are all the different value, at least we want to provide the date with that data. In addition of course, backup as a service disaster recovery, as a service file services and so on. Well the backup services comprehensive that we are launching with and provide some rich protection across all of this data, but at the end of the day, it's customer's choice whether they want to manage your own data and infrastructure or Cohesity kind of manage this across the infrastructure for them both in a hybrid model and in a cloud model. And we have many customers kind of wanting to look at both options because they had both environments. I don't know Chris, if you want to talk about Dolby a little bit, but I can certainly get into it. I don't know if you want to get a little bit into Dolby and how they're using it. >> Yeah, that's a great example, actually Sabina. So, I think Dave, Sabina is suggesting, one of our early design partners on this was Dolby and they're an existing Cohesity customer. Today they're very happy what we're doing on-prem. And so I asked them why would you be interested in managing data also in the cloud? And his answer was, well, "look for me, it's really all about the self-help option. "I have a lot of clients, I do well centrality, "I have a lot of clients in my organization, "but I want to point to do their own thing "and not have to directly manage them. "This is going to be the perfect option for them. "They can just go sign up, connect and protect "to get started. All right, Step one." >> I talked to another customer who commented well in this sort of hybrid configuration that Sabina suggests the stuff that they have on-prem today. They'll probably protect on-prem, but workloads like let's say Microsoft 365, mailboxes or something like that, it's in the cloud. Why would they back haul that into their data center? Why not just protect it there in the cloud itself? It just seems to make sense. And then we also have customers we're talking to that, there are large distributed organizations where maybe the stuff that's in the branch office, the remote office, they want to backup to the cloud because of land back, haul costs and so on. It's easier to do it that way. And then the central stuff is still central. So we going to give as Sabina said, customers that choice. You can do cloud only if you want to, you can do prem only with us, or you can do both. And we expect a lot of customers loaded up in a third bucket and that sort of hybrid scenario and let them choose why they do it and use that combination. The great thing is when you go to Cohesity Helio's, that's going to be the control center, if you will, for both things on-prem and also in this new DevOps offering in cloud. So one experience from a manageability standpoint, that's just the only thing I'd add to Sabina's answer about what's great about this and why you want to do more than just one thing. Well, if you sort of solve this problem of infrastructure silos and in your traditional data center, and now you're bringing in the cloud, why we create silos and best of breed things all over again, don't you want to consolidate some of that for ease of use and lower cost of ownership as well. And so that's one of the things we think we're going to bring to the table. It's pretty unique versus letting customers pick and choose, five or 10 different solutions and trying to merge those together. We think we've got a better way. >> Got it. So then let's come back to some of the comments you were making about added value. So what the customers really do with data, with data management as a service and AWS that maybe they couldn't do before. >> So the way I look at it, Cohesity and AWS are custodians of this data, on behalf of the customer, ultimately it is their data, but we want to unlock the value from this data versus having it being in different silos, different locations and so on. So the vision that we have, which we are on the road right now, in terms of unlocking this data is to really add additional services, maybe compliance as a service, analytics as a service, machine learning as a service. So let's just kind of walk through these three things, So if you think about compliance as a service, using Amazon Macie, which uses machine learning to really kind of discover, classify and protect sensitive data. And if you think about analytics as a service, using AWS Glue to run ETL on this data, Amazon Athena to run sequel queries and then potentially create data warehouse using Amazon Redshift. Then if you really start thinking about other machine learning services, right across the AWS machine learning stack, if you look at it at a high level, customers could use Amazon text tracks, Amazon transcribe to extract value from the Metadata to allow deeper business specific content that they need for their different solutions they have to end customers. For example, another logical use case could be Amazon comprehend medical using that to kind of distract extract medical information from this data. And then finally customers can also use Amazon SageMaker to build advanced machine learning models, to really start deriving even additional value and gain business insights from this data. So those are kind of the things we have in our mind, in terms of compliance to service, machine learning as the service, analytics as a service. And then of course, I want to bring in Chris here to talk a little bit about what they plan to do with their MarketPlace, the Cohesity Marketplace. >> Yeah, no, I think, it's a great Sabina. So we've always had this concept at Cohesity, Dave, of being able to do more with your data. And you've seen express so far in our marketplace, which is still going to be there. We just think plugging some of the additional services that Sabina mentioned. When you have a center of gravity for your data in the cloud is going to make that concept even more powerful. And so day one, when we GA just right now, actually during re:Invent you going to be able to do it yourself. You'll have data backed up into the cloud. For example, you can apply those services if you have the skill to do that. But over time, working in conjunction with Amazon, the goal is to be able to make those services something that you would just go in again to Helios and say, for example, turn on the compliance service. And behind the scenes we're invoking and it was on Macie doing all right thing with all the data under management like Cohesity already. And so you just get them to report back out if that's what you're aiming to do. And so we going to try and make this as simple and easy to use as possible, leveraging the power of all the great things that Amazon has does through the API that they have combined with what we do in an engineering effort that we'll be driving with our guidance, to really give a great value, add customers far beyond the insurance policy you get with backup and being able to do more with that data and add value to your organization. >> And that's okay. So you've announced at re:Invent GA of Cohesity dataprotect how should customers think about getting started? >> Well, they can get started today, since we're an LGA I just go to www.queasy.com and I have the ability to go ahead there and actually join in on a free trial and to get started. And if they decided to convert them, then they can go from there. So risk-free gone in, check it out. We welcome feedback as always from our customers and then stay tuned because right around the corner after we're done with one offer as part of the bigger DevOps umbrella, you'll see disaster recovery and additional services, really the whole value of the Cohesity platform over time delivered through AWS. >> As a service bring it on guys, Sabina and Chris, thanks so much, really appreciate you coming on and thank you for watching everyone. Keep it right there with digging deep into AWS and the re:Invent ecosystem. You're watching theCUBE. (upbeat music)

>> Narrator: From around the globe, it's theCUBE. With digital coverage of VMworld 2020 brought to you by VMware and its ecosystem partners. >> Welcome back, I'm Stuart Miniman and this is theCUBES's coverage of VMworld 2020. Our 11th year doing the show and happy to welcome back to the program one of our CUBE's alums. Somebody that's is going to VMworld longer than we have been doing it for theCUBE. So Vaughn Stewart he is the Vice President of Technology Alliances with Pure Storage Vaughn, nice to see you. How you doing? >> Hey, Stu. CUBE thanks for having me back. I miss you guys I wish we were doing this in person. >> Yeah, we all wish we were in person but as we've been saying all this year, we get to be together even while we're apart. So we look to you on little screens and things like that rather than bumping into each other at some of the after parties or the coffee shops all around San Francisco. So Vaughn, obviously you know Pure Storage long, long, long partnership with VMware. I think back the first time that I probably met with the Pure team, in person, it probably was around Moscone, having a breakfast having a lunch, having a briefing or the likes. So just give us the high level. I know we've got a lot of things to dig into. Pure and VMware, how's the partnership going these days? >> Partnership is growing fantastic Pure invests a lot of engineering resources in programs with VMware. Particularly the VMware design partner programs for vVols, Container-Native Storage et cetera. The relationship is healthy the business is growing strong. I'm very excited about the investments that VMware is making around VMware Cloud Foundation as a replatforming of what's going on MPREM to help better enable hybrid cloud and to support Tanzu and Kubernetes platforms. So a lot going on at the infrastructure level that ultimately helps customers of all to adopt cloud native workloads and applications. >> Wonderful. Well a lot of pieces to unpack that. Of course Tanzu big piece of what they're talking about. But let's start. You mentioned VCF. You know what is it on the infrastructure side, that is kind of driving your customer adoption these days, and the some of the latest integrations that you're doing? >> Yeah you know VCF has really caught the attention of our mid to large or mid to enterprise size customers. The focus around, as I use the phrase replatform is planning out with VMworld phrase. But the focus on simplifying the lifecycle management, giving you a greater means to connect to the public cloud. I don't know if you're aware, but all VMware public cloud offerings have the VCF framework in terms of architectural framework. So now bringing that back on-prem, allowing customers on a per workload domain basis to extend to a hybrid cloud capability. It's a really big advancement from kind of the base vSphere infrastructure, which architecturally hasn't had a significant advancement in a number of years. What's really big around VCF besides the hybrid connectivity, is the couple of new tools SDDC Manager and vSphere Lifecycle Manager. These tools can actually manage the infrastructure from bare metal up to workload domains and then from workload domains you're now handing off to considered like delegated vCenter Servers right? So that the owner of a workload if you will and then that person can go ahead and provision virtual machines or containers, based on whatever is required to run their workloads. So for us the big gain of this is the advancement in the VMware management. They are bringing their strength in providing simplicity, and end-to-end hardwared application management to disaggregated architectures. Where the focus of that capability has been with HCI over say the past five or six years. And so this really helps close that last gap, if you will, and completes a 360 degree view of providing simplified management across dissimilar architecture and it's consistent and it's standardized by VMware. So HCI, disaggregated architecture, public cloud, it all operates the same. >> So Vaughn, you made a comment about not a lot of changes. If I remember our friends at VMware they made a statement vSphere 7 was the biggest architectural change in over a decade. Of course bringing in Kubernetes it's a major piece of the Tanzu discussion. Pure. Your team's been pretty busy in the Kubernetes space too. Recent acquisition of Portwox to help accelerate that. Maybe let's talk a little bit about you know cloud native. What you're hearing from your customers. (chuckles) And yeah, like we've Dave Vellante had a nice interview with, Pure and Portwox CEOs. Give the VMworld audience a little bit of an update as you know where you all fit in the Kubernetes space. >> Yeah and actually, there was a lot that you shared there kind of in connecting the VCF piece through to vSphere 7 and a lot of changes there in driving into Tanzu and containers. So maybe we're going to jump around here a bit but look we're really excited. We've been working with VMware, but in addition to all of our application partners, you are seeing nearly every traditional enterprise application being replatformed to support containers. I'd love to share with you more details, but there's a lot of NDAs I'd be breaking in that. But the way for enterprise adoption of containers is right upon us. And so the timing for VMware Tanzu is ideal. Our focus has always been around providing a rich set of data services. One that provides faster provisioning, simplified fleet management, and the ability to move that container and those data services between different clouds and different cloud platforms, Be it on-prem, or in the public cloud space. We've had a lot of success doing that with the Pure Service Orchestrator Version 6.0 enables CSI compliant persistent storage capabilities. And it does support Tanzu today. The addition or I should say the acquisition of Portworx is really interesting. Because now we're bringing on an enhanced set of data services that not only run on a Pure Storage storage products, but runs universally regardless of the storage platform, or the Cloud architecture. The capabilities within Portworx are above and beyond what we had in PSO. So this is a great expansion of our capabilities. And ultimately we want to help customers. Whether they want to do containers solely on Tanzu, or if they're going to mix Tanzu with say Amazon EKS, or they've got some department that does development on OpenShift. Whatever it might be. You know that the focus of storage vendors is obviously to help customers make that data available on these platforms through a consistent control plane. >> Yeah. Vaughn it's a great acquisition. Think a nice fit. Anybody that's been talking to Pure the last year or so you've been. How do we take the storage make it more cloud native if you will. So you've got code. Obviously, you've got a great partnership with VMware, but as you said, in Amazon and some of the other hyper clouds those clouds, those storage services, no matter where a customer is, so that that core value, of course we know, is this the software underneath it. And that's what Portworx is. So you know not only Pure's, but other hardware, other clouds and the likes. So a really interesting space You know Vaughn, you and I've been covering this, since the early days of VMware. Hey this software is kind of a big deal and you know (chuckles) cloud in many ways is an extension of what we're doing. I know we used to joke how many years was it that VMworld was storage world? You know. >> Ooh yeah. >> There was talk about like big architectural changes, you know vVols When that finally came out, it was years of hard work by many of the big companies, including your previous and current you know employer. What's the latest? My understanding is that there are some updates there when it comes to the underlying vVols. What are the storage people need to know? >> Yeah. So great question and VMware is always been infrastructure world really Right? Like it is a showcase for storage. But it's also been a showcase for the compute vendors and every Intel partner. From a storage perspective, a lot is going on this year that should really excite both VMware admins and those who are storage centric in their day-to-day jobs. Let's start with the recent news. vVols has been promoted within VCF to being principal storage. For those of you who maybe are unfamiliar with this term 'principal storage' VMware Cloud Foundation supports any form of storage that's supported by vSphere. But SDDC manager tool that I was sharing with you earlier that really excites large scale organizations around it's end-to-end simplicity and management. It had a smaller, less robust support list when it comes to provisioning external storage. And so it had two tiers. Principal and secondary. Principal meant SDDC manager could provision and deprovision sub-tenants. So the recent news brings vVols both on Fiber Channel and iSCSI up to that principal tier. Pure Storage is a VMware design partner around vVols. We are one of the most adopted vVols storage platforms, and we are really leaning in on VCF. So we are very happy to see that come to fruition for our customers. Part of why VMware partners with Pure Storage around VCF, is they want VCF enabled on any Fabric. And you know some vendors only offer ethernet only forms of connectivity. But with Pure Storage, we don't care what your Fabric is right. We just want to provide the data services be it ethernet, fiber channel or next generation NVMe over Fabric. That last point segments into another recent announcement from from VMware. Which is the support for NVMe over Fabric within vSphere 7. This is key because NVMe over Fabric allows the IO path to move away from SCSI based form of communication one to a memory based form of communication. And this unleashes a new level of performance, a way to better support those business and mission critical applications. Or a way to drive greater density into a smaller form factor and footprint within your data center. Obviously Fabric upgrades tend to not happen in conjunction with hypervisor upgrades, but the ability to provide customers a roadmap and a means to be able to continually evolve their infrastructure non disruptively, is our key there. It would be remiss of me to not point out one kind of orthogonal element, which is the new vMotion capabilities that are in vSphere 7. Customers have been tried for a number of years, probably from vSphere 4 through six to virtualize more performance centric and resource intense applications. And they've had some challenges around scale, particularly with the non-disruptive. The ability to non disruptively move a workload. VMware rewrote vMotion for vSphere 7 so it can tackle these larger more performance centric workloads. And when you combine that along with the addition of like NVMe over Fabric support, I think you're truly at a time where you can say, almost every workload can run on a VMware platform, right? From your traditional two two consolidation where you started to looking at performance centric AI, in machine learning workloads. >> Yeah. A lot of pieces you just walked through Vaughn, I'm glad especially the NVMe over Fabric piece. Just want to drill down one level there. As you said, there's a lot of pieces to make sure that this is fully worked. The standards are done, the software is there, the hardware, the various interconnects there and then okay, when's does the customer actually ready to upgrade that? How much of that is just you know okay hitting the update button. How much of that is do I need to do a refresh? And we understand that the testing and purchasing cycles there. So how many customers are you talking to that are like, "Okay I've got all the pieces, "we're ready to roll, "we're implementing in 2020." And you know, what's that roadmap look like for kind of the typical enterprise, which I know is a bit of an oxymoron? (laughs) >> So we've got a handful. I think that's a fair way to give you a size without giving you an exact number. We had a handful of customers who have NVMe over Fabric deployments today. The deployments tend to be application or workload centric versus ubiquitous across the data center. Which I think does bear an opportunity for VMware adoption to be a little bit earlier than across the entire data center. Because most VMware architectures today are based on top of rack switching. Whether that switching is fiber channel or ethernet base, I think the ability to then upgrade that switch. Either you've got modern hardware and it just needs a firmware update, or you've got to replace that hardware and implement NVMe over Fabric. I think that's very attractive. Particularly that you can do so in a non disruptive manner with a flash array or with flash deck. We expect to see the adoption really start to take take hold in 2021. But you probably won't see large market gains until 2022 or 23. >> Well that's super helpful Vaughn especially Pure Storage you've got customers that have some of the most demanding performance environments out there. So they are some of the early adopters that you would expect go into adopting this new technology. All right. I guess last piece, listening to the keynote looking at all the announcements that they have you know, VMware obviously has a big push into the cloud native space they've made a whole lot of acquisitions. We touched on a little bit before but what's your take as to what you are hearing from your customers, where they are with adoption into really modernizing and accelerating their businesses today? >> I think for the majority of our customers and again I would consider more of a commercial or mid market centric up through enterprise. They've particularity enterprise, they've adapted cloud native technologies particularity in developing their own internal or customer facing applications. So I don't think the technology is new. I think where it's newer is this re platforming of enterprise applications and I think that what's driving the timeline for VMware. We have a number of Pivotal deployments that run up here. Very large scale Pivotal deployments that run on Pure. And hopefully as you audience knows Pivotal is what VMware Tanzu has been rebranded as. So we've had success there. We've have had success in the test and development and in the web facing application space. But now this is a broader initiative from VMware supporting enterprise apps along with you know the cloud native disaggregated applications that have been built over the last say five to 10 years. But to provide it though a single management plane. So I'm bullish, I'm really bullish I think they are in a unique position compared to the rest of our technology partners you know they own the enterprise virtualization real estate and as so their ability to successfully add cloud native application to that, I think it's a powerful mix . For us the opportunity is great. I want to thank you for focusing on the fact that we've been able to deliver performance. But performances found on any flash product. And it's not to demote our performance by any means, but when you look at our customers and what they purchase us in terms of the repeat purchases, it's around simplicity, it's around the native integration with VMware and the extending of that value prop through our capabilities whether it's through the end-to-end infrastructure management, through data protection extending in the hybrid cloud. That's where Pure Storage customers fall in love with Pure Storage. And so it's a combination of performance, simplicity and ultimately, you know, economics. As we know economics drive most technical decisions not the actual technology itself. >> Well, Vaughn Stewart thank you so much for the update, congratulation on all the new things that are being brought out in the partnership >> Thank you Stu appreciate being on theCUBE, big shout out to VMware congratulations on VMworld 2020, look forward to seeing everybody soon >> All right, stay tuned for more coverage VMworld 2020 I'm Stu Miniman and that you for watching theCUBE. (bright upbeat music)

>> Narrator: From around the globe. It's theCUBE with digital coverage of PagerDuty summit 2020, brought to you by PagerDuty >> Welcome to theCUBE's coverage of PagerDuty summit 20, I'm Lisa Martin, and I'm pleased to welcome back, one of the PagerDuty alumni of theCUBE, Rachel Obstler the VP of product for PagerDuty. Rachel, it's great to talk to you today. >> Oh, it's great to talk to you too, Lisa. Thank you for having me. >> So one benefit of this, you know, massive pivot in the last six months is companies like PagerDuty get to reach even more folks that would come in person. So, I know the summit is expecting a lot more people to attend because there's no travel limits, but since this massive pivot happened in the last a few months, I want to to understand what some of the things are that you've observed as the VP of product. What have you seen that really is revolutionary? >> You know, one thing that we saw, and this is back a couple of months when COVID first happened, we thought, you know, it seems like there's an unprecedented shift to people using online services and so we wanted to check and see if that load was represented in our platform. And of course, you know, we help companies manage digital operations, respond to incidents. And so we actually looked at the incident load and we saw that some industries or some verticals had seen an unprecedented growth in incidents. So, this load was really impacting their platforms and in some cases like with online learning or e-learning, we saw they had over 10 times the number of incidents and the period immediately following the start of the pandemic and everyone shifting to work from home, from what they had seen just before. >> So, was this, some of the things that you looked at at your platform, and then it was that what prompted the survey that you guys just released last week? >> Yeah, that's exactly right. So, we saw that in our platform, we've also seen since then it is calmed down a bit. So, if we look at the six months after the pandemic really started and everyone moved to work from home versus the six months before, we saw about a 38% increase. So it's still an increase even now and so then this did prompt us to do a survey because we wanted to see not just what was reflected in our platform, but we wanted to talk to maybe companies that may not be PagerDuty customers as well as customers, and also understand how their attitudes you know were changing and what they were seeing. So, it's not just about the data, but it's also about the beliefs and what sort of stress people are feeling. >> And that stress is so real and it's something that if it's not addressed, we're talking about customer support, folks who are on the digital front lines and can affect a customer churning, for example, the brand reputation is on the line. So, what are some of the interesting things that you've found talking to these, IT practitioners, these Devops folks about what they've experienced in terms of incidents and their time in the last six months? >> Yeah, that is a great question. So I'll share some of the data that we found. I mean, one is that responders said that pressure on their digital services has increased about 80%. So that's, a pretty significant number, 62% of IT and Devops practitioners are working in additional or spending an additional 10 hours per week, on responding to incidents and so if you think about, you know, the average work week, maybe it's 40 hours, I know most of us don't actually work 40 hours, maybe they're working 50 hours, even in that case, like that's a 1/5 of their time. So, this is pretty significant amount of their time that they're spending on responding to issues as opposed to innovating, which is really what they want to be doing is building new goods and services and, you know, capabilities for their customers. >> So spending some, you know, 10 hours extra a week reacting, and I imagine that a good amount of those 10 hours are in the middle of the night or kind of random hours, whereas before the volume they didn't see. So, what are some of the things that PagerDuty is can do to help with that, What are some of the things that these practitioners talk to you guys about? This will help us tremendously because we know that this crazy time it's going to be TBD for a little while longer. >> Yeah, that's a really good question and just some stats on that, because we also have stats on that from the survey, we saw that more than half of the respondents of the survey are being asked to respond to incidents five plus times, more than five times on personal time during the week. And so that could be, it doesn't have to be in the middle of the night. It could be in the middle of the night, it could be after hours, dinner time, breakfast time, but that's still a lot of interruptions for you know, your life. And so there are a number of things that PagerDuty can do. One of a couple of the things that we really focus on are around intelligence and automation and so examples of intelligence are, if you have a lot of issues that are coming at you, you may not know which ones are important, which ones you should work on, which ones you can ignore, which ones are part of a larger problem. And so we have a lot of capabilities in the system that group things together, help you understand which ones are critical, which ones are not critical, get them to the right person and also provide important context for fixing them. So, you may want to know things like, this is impacting my service right now, our other services impacted, which teams are working on that. Who should I collaborate with? Or you may want to know, Hey, I've never seen this before myself. Has it ever happened before? I'd like to see past that are similar. So, those are just some examples of the things that we can provide. It's intelligence when someone is, you know, interrupted and has to immediately figure out, what do I do with this issue? When it comes to automation, you know, we can help customers in a number of different ways. One is we can automate menial tasks, like let's imagine that you find out there's an issue, you think this is a very serious issue, you need to pull in more people, well, pulling them into a bridge a chat channel, making sure they have the right information. We make it super easy for customers to do things like that. But we also make it easy for them to automate maybe diagnostics. Like maybe they want to call out to assist them and pull in more information. Maybe they want to actually be start a server. So there's all sorts of ways that you can automate. We also help you automate communication to the broader environment or the broader set of people. So, you mentioned earlier customer service teams. Well, if you're a development team and you know, there's an issue and you know, that customer service teams are soon going to be getting a whole bunch of tickets. They need to know what's going on, so that they can answer those tickets and maybe get ahead of them, maybe even post something on a status page, telling customers, yes, we know we have an issue so they know it's being worked on and they know that it's being taken care of. >> You know, one of the things I didn't think about when in the beginning of this pandemic, because there was such chaos, there still is chaos, is the demand for digital services dramatically increased and it wasn't just ordering groceries online or okay, I can't go to a store so, I'm going to depend even more on Amazon than I have before. And we have this culture where we expect, we can get anything we want and some cities overnight, or rather in a couple of hours, the demand is there. The customer expectation is there and the patient system enabling if I think of like a Netflix, which is a customer of PagerDuty's and all of the competing streaming services, if I'm not going to get what I want, within a second, I'm going to go find somebody else, who's going to be able to deliver the service that I'm expecting. To the demand on the digital services is greater and greater and one of the things I saw in that survey that you guys just published is that 40% of the respondents think it's actually going to get worse from here. So they got to be able to implement a AIOps tools and automation. Now, if the volume isn't going to decrease, right? >> Yeah, you've really nailed it Lisa. That's exactly what's happening out there and I think it's not going to decrease. We've basically not just had a, a blip in time, people have shifted how they're operating to being online and now they're used to it. And this is probably not going to change in the foreseeable future. And so absolutely when you're seeing these types of increases in demand for your services, which leads to more incidents that leads to more noise, it leads to a lot more operational work, basically you have to find a way to manage it if you want to keep innovating and to your point, customers or end users expect more innovation, right? They're not going to expect that a company is going to stop innovating just because they have a got a lot more users now. So, absolutely the main way or one of the big ways that customers really need to address this is to be able to work smarter and, you know, tools that help you automate things and help you gather data faster and provide intelligence to things and help you find the signal from the noise like the PageDuty are really important to serving that bigger need that is not going away as you said. Yeah, that's theCuBEs tagline extracting signal from the noise and the thing that's important about that is right now, as you talked about there's blurred lines, right? We either work from home or we live at work and I think it every day it can change and that's challenging. Not only is there no commute so you can work or the expectation is you going to to be online, you going to to be accessible but also one of the very real challenges that we're all experiencing, no matter what industry you work in is burnout is real. It's been real for a long time, but right now it's critical for organizations to help reduce, address it and help reduce it. What are some of the things that you're hearing when you're talking to customers about, hey guys, PagerDuty, how can you help my practitioners, my DevOps folks become less reactive? How can you help us manage these incidents so that they can go back to innovating, which is what they like to do, because we want to be able going to have productive, happy employees? >> Yeah, that's a great question. So, some of the things that we can do is help you look across all your incidents and understand where are you getting repeat incidents. We can also help you look at things that are showing up as incidents that are notifying people, but aren't real incidents. So, for instance, we've looked at our system and we've seen that a decent percentage of incidents auto resolve within two minutes or three minutes and so those are incidents that are still notifying someone, but then maybe there's auto resolution capabilities in the platform, maybe there's maybe it was just a very delicate monitor that was finding something wasn't really there. But in any case, this is disturbing someone and maybe waking them up for no reason and so there are tools that we can provide that allow you to set rules around things like this. Like, don't tell me about this, unless it's still going for three minutes, don't tell me, unless it happens three times in a row. Like, there's really easy ways to cut down on a lot of noise that distracts people that interrupts them that maybe bothers them off hours, which you really want to avoid. And then beyond that, there's also things that you can do in our system and in general, that help you just understand when someone had a bad on call. So, knowing when there's certain people that are getting, woken up a lot or responding off hours or spending a lot of time, responding to issues or responding to just a lot of issues in general, that's something that we can provide so that, you know, any manager can look across team and just see like, which people really need a little bit of relief. >> And I'm sure that would be welcomed by everybody in every industry. You know, we talk about customer experience all the time, pandemic or no pandemic, but really ultimately something that I've always believed and seen it is that, if the employee experience isn't really good, then that is directly able to negatively impact the customer experience. But one of the things I was looking at too, like with respect to like first Gen AIOps tools, with respect to ROI companies saying, I'm not really getting that yet. So give me an insight into how PagerDuty thinks that second Gen AIops tools are going to help dial up that ROI for companies to really invest in this so, that they are the winners of tomorrow? >> That's a really good question. So, a lot of the earlier AIOps tools require a lot of training. So, you know, people to spend time telling the system, this should be grouped, or that should be grouped and also requires not just that upfront training for them to work, but also ongoing training. So, continually training the system. And so second Gen AI really uses the data and the system to automatically make suggestions about things. And that's very straightforward with a tool like PagerDuty because we have all this information about what happened in the past. What happened when you were responding to incidents, who responded to them, how long they took, how bad they were. And so we can really leverage a lot of that data to help automatically reduce noise and point out the things that are important, without having people needing to spend a lot of time with the system upfront, before anything actually works. And so, in fact, like we can just have you turn it on, it works and it continues to learn and get better. >> And that's critical because in this digital default, as I know you've got PagerDuty is talking about, I spoke with Jennifer Todd about that. There is no more luxury of time about a company determining, well, how should we go on our digital transformation? That time luxury is gone. Last question, Rachel, for you, fifth PD summit, first virtual, but the opportunity to engage and interact with a lot more customers since there are no trouble limits. I'm just curious some of the things that are, that you're excited about at this year's event. >> You know, one of the things I'm excited about is I think we're able to give our attendees a lot more choice of what do they attend because it's virtual, so you don't have to have a room, you know, where you can have a certain number of, you know, sessions and only one session at a time. So, I think there's going to be more choice for our customers. We're also going to have a great lineup of speakers. So, I think this also means that not only can we have more attendees show up because it's more convenient, but we can have more really great speakers and industry luminaries because they don't have to also travel to the site, but they can do things from where they are. So, I think those are two of the really great things about, you know, the remote world that we live in. I, of course am disappointed that I'm not going to be able to see more customers, face to face, or at least in the same room and have that interaction, but we'll still have plenty of meetings even though we'll be doing it online. >> Silver linings, well Rachel, it's been great having you on the program. Can't wait to hear about all the great things that come from the summit 20. Appreciate your time. >> Thank you, Lisa. It's great to be here. I'm Lisa Martin. You've been watching this CUBE conversation. (upbeat music)

>> From around the globe it's theCUBE with coverage of the GLOBAL.NEXT DIGITAL EXPERIENCE brought to you by Nutanix. >> Hi and welcome back, we're wrapping up our coverage of the Nutanix .Next Global Digital Experience, I'm Stu Miniman and I'm happy to welcome to the program, help us as I said wrap things up. We're going to be talking about running better, running faster and running anywhere. A theme that we've heard in the keynotes and throughout the two day event of the show. We have three VPs to help go through all the pieces coming up on the screen with first of all we have Greg Smith who's the vice president of product technical marketing right next to him is Madhukar Kumar, who is the vice president of product and solutions marketing and on the far end, the senior vice president Thomas Cornely, he is the senior vice president, as I said for product portfolio management. Gentlemen, thank you so much for joining us. >> Good to be here Stu. >> Alright, so done next to show we really enjoy, of course this the global event so not just the US and the European and Asia but what really gets to see across the globe and a lot going on. I've had the pleasure of watching Nutanix since the early days, been to most of the events and the portfolio is quite a bit bigger than just the original HCI solution. Thomas since you've got to portfolio management is under your purview, before we get into summarizing all of the new pieces and the expansion of the cloud and software and everything just give us if you could that overview of the portfolio as it's coming into the show. >> Yeah absolutely Stu. I mean as you said we've been doing this now for 10 plus years and we've grown the portfolio we developed products over the years and so what we rolled out at this conference is a new way and to talk about what we do at Nutanix and what we deliver in terms of set of offerings and we talk about the 4 D's. We start with our digital hyper converged infrastructure cartridges, dual core HCI stack that you can run on any server and that stack these two boards are data center services which combines our storage solutions, our business computing and data recovery solution and security solutions on DevOps services, which is our database automation services, our application delivery automation services and now our new common and that's one of the service offerings and then our desktop services catridges which is our core VDI offering and offering our discipline and service offerings. So put all these together this is what we talk about in the 4 D's, which is on Nutanix cloud platform that you can run on premises and now on any job. >> Well thank you Thomas for laying the ground work for us, Greg we're going to come to you first that run better theme as Thomas said and as we know HCI is at the core a lot of discussions this year of course, the ripple effect of the global pandemic has more people working remotely that's been a tailwind for many of the core offerings, but help us understand, how's that building out some of the new things that we should look at in the HCI. >> Yeah ,thanks too for Nutanix and our customers a lot of it begins with HCI, right. And what we've seen in the past year is really aggressive adoption for HCI, particularly in core data center and private cloud operations and customers are moving to HCI in our not only for greater simplicity, but to get faster provisioning and scaling. And I think from a workload perspective, we see two things, that ACI is being called upon to deliver even more demanding apps those with a really very low latency such as large scale database deployments. And we also see that HCI is expected to improve the economics of IT and the data center and specifically by increasing workload density. So we have a long history, a storied history of continually improving HCI performance. In fact every significant software release we've optimized the core data path and we've done it again. We've done it again with our latest HCI software release that we announced just this week as our next. The first enhancement we made was in 518, was to reduce the CPU overhead and latency for accessing storage devices such as SSD and NBME and we've done this by managing storage space on physical devices in the HCI software. So rather than rely on slower internal file systems and this new technology is called block store and our customers can take advantage of block store simply by upgrading to the new software released and we're seeing immediate performance gains of 20 to 25% for IOPS and latency. And then we built on top of that, we've added software support for Intel Optane by leveraging user space library, specifically SPDK or storage performance development kit. And SPDK allows Nutanix to access devices from user space and avoid expensive interrupts and systems calls. So with this support along with block store we're seeing application performance gains about this 56% or more. So we're just building our own a legacy of pushing performance and software and that's the real benefit of moving to HCI. >> And just to add to that too when it comes to run better I think one of the things that we think of running better is automation and operation then when it comes to automation and operation there are a couple of ways I would say significant announcements that we also did to. One is around Comm as a service. Comm is one of those products that our customers absolutely love and now with Comm as a service you have a SaaS plane, so you can just without installing anything or configuring anything you could just take advantage of that. And the other thing we also announced is something called Nutanix central and Nutanix central gives you the way to manage all your applications on Nutanix across all of your different clusters and infrastructure from a single place as well. So two big parts of a run better as well. >> Well, that's great and I've really, is that foundational layer, Madhukar if we talk about expanding out, running faster the other piece we've talked about for a few years is step one is you modernize the platform and then step two is really you have to modernize your application. So maybe help us understand that changing workload cloud native is that discussion that we've been having a few years now, what are you hearing from your customers and what new pieces do you have to expand and enable that piece of the overall stack? >> Yeah, so I think what you mentioned which is around cloud data the big piece over there is around Cybernetics's and they already had a carbon, so with carbon a lot of the things of complexities around managing cybernetics is all taken care of, but there are higher level aspects on it like you have to have observability, you have to have log, you have to have managed the ingress ,outgress which has a lot of complexity involved with, so if you're really just looking for building of applications what we found is that a lot of our customers are looking for a way to be able to manage that on their own. So what we announced which is carbon platform service enables you to do exactly that. So if you're really concerned about creating cloud native applications without really worrying too much about how do I configure the cybernetics clusters? How do I manage Histio? How do I manage all of that carbon platform service that actually encapsulates all of that to a sass plate So you can go in and create your cloud native application as quickly and as fast as possible, but just in a typical Nutanix style we wanted to give that freedom of choice to our customers as well. So if you do end up utilizing this what you can also choose is the end point where you want these application to run and you could choose any of the public clouds or the hyper scaler or you could use a Nutanix or an IOT as an endpoint as well. So that was one of the big announcements we've made. >> Great, Greg and Madhukar before we go on, it's one of the things that I think is a thread throughout but maybe doesn't get highlighted as much but security of course is been front and center for a while, but here in 2020 is even more emphasized things like ransomware, of course even more so today than it has been for a couple of years. So maybe could it just address where we are with security and any new pieces along there that we should understand? >> Yeah, I can start with that if I could. So we've long had security in our platform specifically micro-segmentation, fire walling individual workloads to provide least privilege access and what we've announced this week at .Next is we've extended that capability, specifically we've leveraged some of the capabilities in Xi beam and this is our SAS based service to really build a single dashboard for security operators. So with security central, again a cloud based SAS app, Nutanix customers can get a single pane from which they can monitor the entire security posture of their infrastructure and applications, it gives you asset reporting, asset inventory reporting, you can get automated compliance checks or HIPAA or PCI and others. So we've made security really easy in keeping with the Nutanix theme and it's a security central is a great tool for that security operations team so it's a big step for Nutanix and security. >> Yeah. >> To actually add on this one, one bit piece of security central is to make it easier, right. To see your various network bills and leverage the flow micro segmentation services and configure them on your different virtual machines, right? So it's really a key enabler here to kind of get a sense of what's going on in your environment and best configure and best protect and secure infrastructure. >> Thomas is exactly right. In fact, one of the things I wanted to chime into and maybe Greg you could speak a little bit more about it. One of my favorite announcements that we heard or at least I heard was the virtualized networking and coming from a cloud native world, I think that's a big deal. The ability to go create your virtual private cloud or VPCs and subnets and then be able to do it across multiple clouds. That's, something I think has been long time coming, so I was personally very, very pleased to hear that as well. Greg, do you want to add a little bit more? >> Yeah, that's a good point I'm glad you brought that up, when we talk about micro-segmentation that's one form of isolation, but what we've announced is virtual networking. So we really adopted some cloud principles, specifically virtual private clouds constructs that we can now bring into private cloud data centers. So this gives our customers the ability to define and deploy virtual networks or overlays this sort of sit on top of broadcast domains and VLANs and it provides isolation for different environments. So a number of great use cases, we see HCI specifically being relied upon for fast provisioning in a new environment. But today the network has always been sort of an impediment to that we're sort of stuck with physical network plants, switches and routers. So what virtual networking allows us to do is through APIs, is to create an isolated network a virtual private cloud on a self service basis. This is great for organizations that increasing operating as service providers and they need that tenant level segmentation. It's also good for developers who need isolated workspace and they want to spin it up quickly. So we see a lot of great use cases for virtual networks and it just sort of adds to our full stack so we've software defined compute, we've software defined storage, now we're completing that with software defining networking. >> And if I have it right in my notes the virtual networking that's in preview today correct? >> Yes, we announce it this week and we are announcing upcoming availability, so we have number of customers who are already working with us to help define it and ready to put it into their environments. The virtual private network is upcoming from Nutanix. >> Yeah, so I absolutely I've got, Mudhakar, I've got a special place in my heart for the networking piece that's where a lot of my background is, but there was a different announcement that got a little bit more of my attention and Thomas we're going to turn to you to talk a little bit more about clusters. I got to speak with Monica and Tarkin, ahead of the conference when you had the announcement with AWS, for releasing Nutanix clusters and this is something we've been watching for a bit, when you talk about the multicloud messaging and how you're taking the Nutanix software and extending it even further that run anywhere that you have talk about in the conference. So Thomas if you could just walk us through the announcements as I said something we've been excited, I've been watching this closely for the last couple of years with Nutanix and great to see some of the pieces really starting to accelerate. >> Well absolutely and as you said this is something that's been core to the strategy in terms of getting and enabling customers to go and do more with hybrid cloud and public cloud and if you go back a few weeks when we announced clusters on AWS this was a few weeks back now, we talked of HCI is a prerequisite to getting the most of your hybrid cloud infrastructure, which is the new HCI in our mind and what we covered at .Next was this great announcement with Microsoft Azure, right, and just leveraging their technologies bringing some of their control plan onto our cloud platform but also now adding clusters on Azure and announcing that we'll be doing this in a few months. Enabling the customers to go and take the same internet cloud platform the same consistent set of operations and technology services from data center services, DevOps services and desktop services and deploying those anywhere on premises, on AWS or on Microsoft Azure and again for us cloud is not a destination. This is not a now we just accomplished something. This is a new way of operating, right? And so it's touching, giving customers options in terms of where they want to go to count so we keep on adding new counts as we go but also it's a new form of consuming infrastructure, right? From an economist perspective you probably know, you don't extend it you're pressing into the moving to is fiction based offering on all of our solutions and our entire portfolio and as we go and enable these clusters offering, we're not making consumptions more granular to non customers do not consume our software on an hourly basis or a monthly basis. So again this is kind of that next step of cloud is not just technology, it's not a destination it's a new way of operating and consuming technology. >> Why think about the flexibility that this brings to existing new techs customers it gives them enormous choices in terms of new infrastructure and whether they set up new clusters. So think about in text a customer today. They may have data centers throughout the US or in Europe and in Asia Pacific, but now they have a choice rather than employ their Nutanix environment, in an existing data center or Colo, they can put it into AWS and they can manage it exactly the same. So it just provides near infinite choice for our customers of how they deploy HCI and our full software stack. In addition to the consumption that Thomas talked about, consumption choices. >> Yeah, just to add to that again I should have said this is also one of my favorite announcements as well, yesterday. We Greg, myself, Thomas, we were talking to some industry analysts and they were talking about, Hey, you know how there is a need for pods where you have compute, you have network and you have storage altogether, and now people want to run it across multiple different destination but they have to have the freedom of choice. Today using one different kind of hardware tomorrow you want to use something else. They should be portability for that, so with clusters, I think what we have been able to do is to take that concept and apply it across public cloud. So the same whether you want to call it a pod or whatever but compute, storage, networking. Now you have the freedom of choice of choosing a public cloud as an end point where you want to run it. So absolutely one of those I would say game-changing announcements that we have made more recently. >> Yeah-- >> To close that loop actually and talk about portability as enabling quality of occupations. But also one thing that's really unique in terms of how we're delivering this to customers is probability of licenses. The fact that you have a subscription term license for on premises you can very easily now repay the license if you decide to move a workload and move a cluster from one premises to your count of choice, that distance is also affordable. But so again, full flexibility for these customers, freedom of choice from a technology perspective but also a business perspective. >> Well, one of the things I think that really brings home how real this solution is, it's not just about location, Thomas as you said, it's not about a destination, but it's about what you can do with those workloads. So one of the use cases I saw during the conference was talking about a very long partner of a Nutanix Citrix and how that plays out in this clusters type of environment so maybe if you could just illustrate that as one of those proof points is how customers can leverage the variety of choice. >> Yeah, we're very excited about this one, right? Because given what we're currently going through as a humanity right now, across the world with COVID situation, and the fact that we all have now to start looking at working from home, enabling scaling of existing infrastructure and doing it without having to go and rethink your design enabling this clusters in our Citrix solution is just paramount. Because what it will ask you to do is if you say you started and you had an existing VDI solution on premises using Citrix, extending that now and you putting new capacity in every location where you can go and spin this up in any AWS region or Azure region, no one has to go and the same images, the same processes, the same operations of your original desktop infrastructure would apply regardless of where you're moving now your workforce to work remotely. And this is again it's about making this very easy and keeping that consistency operations, from managing the desktops to managing that core infrastructure that is now enabled by using different clusters on Azure or AWS. >> Well, Thomas back in a previous answer, I thought you were teeing something up when you said we will be entering a new era. So when you talk about workloads that are going to the cloud, you talk about modernization probably the hottest area that we have conversations with practitioners on is what's happening in the database world. Of course, there's migrations, there's lots of new databases on there, and Nutanix era is helping in that piece. So maybe if we could as kind of a final workload talk about how that's expanding and what updates you have for the database. >> Absolutely and so I mean Eras is one of our key offerings when it comes to a database automation and really enabling teams to start delivering database as a service to their own and users. We just announced Era 2.0 which is now taking Era to a whole other level, allowing you to go and manage your devices on cross clusters. And this is very topical in this current use case, because we're talking of now I can use era to go in as your database that might be running on premises for production and using Era to spin up clones for test drive for any team anywhere potentially in cloud then using clusters on the all kind of environments. So those use cases of being which more leverage the power of the core is same structure of Nutanix for storage management for efficiency but also performance and scaling doing that on premises and in unique cloud region that you may want to leverage, using Era for all the automation and ensuring that you keep on with your best practices in terms of deploying and hacking your databases is really critical. So Era 2.0 great use cases here to go and just streamline how you onboard databases on top of HCI whether you're doing HCI on premises or HCI in public town, and getting automation of those operations at any scale. >> Yeah, hey Tom has mentioned a performance and Era has been a great extension to the portfolio sitting on top of our HCI. As you know Stu database has long been a popular workload to run it all HCI, particularly Nutanix and it extends from scalability performance. A lot of I talked about earlier in terms of providing that really low latency to support the I-Ops, to support the transactions per second, that are needed these very demanding databases. Our customers have had great success running SAP, HANA, Oracle SQL server. So I think it's a combination of Era and what we're doing as Thomas described as well as just getting a rock solid foundational HCI platform to run it on and so that's what we're very excited about to go forward in the database world. >> Wonderful, well look, we covered a lot of ground here. I know we probably didn't hit everything there but it's been amazing to watch Nutanix really going from simplicity at its core and software driving it to now that really spiders out and touches a lot of pieces. So I'll give you each just kind of final word as you having conversations with your customers, how do they think of Nutanix today and expect that we have a little bit of diversity and the answers but it's one of those questions I think the last couple of years you've asked when people register for .Next. So it's, I'm curious to hear what you think on that. Maybe Greg if we start with you and kind of go down the line. >> Yeah, for me what sums it up is Nutanix makes IT simple, It makes IT invisible and it allows professionals to move away from the care and feeding structure and really spend more time with the applications and services that power their business. >> And I agree with Greg I think the two things that always come up, one is the freedom of choice, the ability for our customers to be able to do so many different things, have so many more choices and we continue to do that every time we add something new or we announce something new and then just to add onto what Greg said is to try and make the complexities invisible, so if there are multiple layers, abstract them out so that our customers are really focused on doing things that really matter versus trying to manage all the other underlying layers, which adds more complexity. >> Yeah You could just kind of send me to it up right. In the end, internet is becoming much more than HCI, as hyper converged infrastructure this is not taking it to another level with the hybrid cloud infrastructure and when you look at what's been built over the last few years from the portfolio points that we now have, I think it was just growing recognition that internet actually delivers this cloud platform that you can all average to go and get to a consistency of services, operations and business operations in any location, on premises through our network constant providers through our Nutanix cloud offerings and hyper scaler with Nutanix clusters. So I think things are really changing, the company is getting to a whole other level and I couldn't be more excited about what's coming out now the next few years as we keep on building and scaling our cloud platform. >> And I'll just add my perspective as a long time watcher of Nutanix. For so long IT was the organization where you typically got an answer of no, or they were very slow to be able to react on it. It was actually a quote from Alan Cohen at the first .Next down in Miami he said, "we take need to take those nos "and those slows and get them to say go." So the ultimate, what we need is of course reacting to the business, taking those people, eliminating some of the things that were burdensome or took up too much time and you're freeing them up to be able to really create value for the business. Want to thank Greg, Madhukar, Thomas, thank you so much for helping us wrap up, theCUBE is always thrilled to be able to participate in .Next great community customers really engaged and great to talk with all three of you. >> Thank you. >> Alright so that's a rack for theCUBES coverage of the Nutanix Global.Next digital experience. Go to thecube.com. thecube.net is the website where you can go see all of the previous interviews we've done with the executives, the partners, the customers. I'm Stu Miniman and as always thank you for watching theCUBE.

>> Narrator: From around the globe, it's theCUBE, (upbeat music) covering HPE Discover Virtual Experience brought to you by HPE. >> Welcome back to theCUBE Coverage of HP Discover Virtual Experience. I'm John Furrier Host of theCUBES. I'm here in the Palo Alto Studios for the remote interviews, were all sheltering in place. And we have two amazing guests on a great topic Women Leaders in Technology Strategy For Growth. Rashmi Kumar, Senior Vice Chief Information Officer at HPE and Marissa Freeman, Chief Brand Officer of HPE. Welcome to theCUBE and looking forward to this great conversation. Thanks for joining. >> Thank you, John. >> Before we jump into it, can you guys explain your roles at HPE as The Chief Information Officer role is pretty well defined but it's changing these days Rashmi and as a Brand Officer with the remote workforce, Marissa, these are changing times. Can you guys take a minute to explain your role? Rashmi we'll start with you. >> Yeah, so my organization and my role is in the middle of digital transformation which has become even more critical in these days of landscape level. My team is involved in end-to-end process transformation for HPE as well as key part of the pivot for as a service and running the operations as smoothly or as well as making all 60,000 employee 20,000 partner move to work from home. We are engaged in this from later part of January, so to say then it first started in China. So the organization is supercritical for the success of HPE to keep our operations running as well as all the employees engaged in their work. >> Awesome. Marissa, your role? >> I am the Chief Brand Officer of Hewlett Packard Enterprise and my responsibility is to help tell our story to customers, prospects, analysts and press and beat the drum for our employees. So as we pivot our company and our strategy, we work with Antonio to ensure that everyone understands why HPE and how we can be your best transformation partner. >> One of the exciting things that's coming out of this new reality is that the role of work is changing as the workforce, workplace, workloads, workflows, variety of topics, but one of them is the personnel piece and you guys have Women Leaders In Technology Program is really phenomenal. Can you talk about the Mission and Vision and what are the goals? Women in Technology something this important and leadership as well? Could you guys explain the mission and vision of Women Leaders and Technology? >> Yeah, sure. So the Women Leaders in Technology established by Hewlett Packard Enterprise to connect with our customers at our annual conference who shared our common belief in inclusion and diversity, specifically advancing gender equality and empowering women with the support of the men at the workforce as well. The event is a collaborative forum for women and men allies who are committed to drive, learn and leverage best practices and technology innovations to make a difference in their businesses and communities. Our goal is to unite influential leaders from around the world with a charter to increase, attract and retain diverse talent by showcasing great contributions made by women, while their careers in STEMplusC, Science, Technology, Engineering, Mathematics and Computing. And I see that all our leaderships are very passionate about making sure that we get the right level of engagement, both from women and men allies to be able to advance this course at the company and with customer says, well. >> Marissa, on the leadership side we've talked about in the past you and I and you're passionate about the women leadership piece. What's your take on this? >> Well, we know that when women leaders are at a company, the company is more financially successful. We know that women lead differently and bring a unique point of view to the table. And so diversity and inclusion generally speaking, is so very important to the success of a company to the happiness and retention of their employees. So, yes, we we focus a lot on that. And I think, importantly, we think about reward, recruit and report. So it's not just something diversity inclusion is not something that we wish for an HP it's something that we action and we work towards, and it's a journey. We weren't we aren't there yet, but we are on path and it's something that we report on internally to each other, we understand exactly where we are. We recruit with purpose and intention of widening the aperture and bringing in people who are different from each other to add to the fabric of our company, and then we also reward our leaders for doing the right thing and being inclusive and hiring diverse talents. So it is very much part of our culture and our performance. >> I always ask the question because I'm male, and I wanted to rush me brought it up as well. How are the HPE male leaders impacting enhancing and participating in this strategy because it takes everyone involvement to make women in leadership successful and beyond, this is super important. Can you share your thoughts on how that's going? >> So as we form our teams as well as these specific, an employee resource group to be able to focus on younger women or women technologists. We do it alongside our men allies, at some point, technology is so critical digitalization is such an hyper-growth mode. If we need to be successful with our products and services in the marketplace, we need to have equal participation from talent from across the bodies of men and women and irrespective if I'm a woman leader or a man leader, I need to be able to tap into that talent to be able to kind of bring our products and services to our markets or run our operations well in the in the company so we we really when we strive to fulfill the causes Marissa mentioned, from a growth perspective, we are equal partner in making this a priority for the company to ensure we get women and both men and smartest men and women from across technology areas to come and work with us. >> Marissa I want to ask you before I go back to Rashmi about the whole workforce and workplace and technology, from a customer perspective, how are you guys seeing their workplace changing from a business perspective? Because you and I, again, talk about about experiences. And that's something that you really believe in having great experiences at the physical events. Now you're doing the virtual event, but your customers are also living a changing workforce and they need to equip themselves with with this how do you see the big picture there because that's a big part of you guys aligning with the customers and I won't say change the experience but align with the new expectations. These are are new things that are happening in real time. >> Part of running the brand is also understanding culture and what's around the corner. And I think that our company does that by nature anyway, because we are a technology company and we have to think about where our customers are going, where they're heading, skate to where the puck is going and meet them there. So translate approximately 50% of workers will probably not go back to the office full time. So we have a whole suite of products and services that we have been talking about very much in recent times that help everyone work from home. So many of the offerings that we have, for example, during COVID, many of our customers couldn't or wouldn't send their employees into the data centers or into their offices to work on their technology. We had ourselves service people able to help them remotely and in some cases actually show up 25,000 people around the globe there to help. In fact, that was our campaign. And it still is. And it's the theme of HPE Discover, HPE is here to help. So as your workplace changes as you go through the recovery, as you're returned to work as you continue your digital transformation, HPE is here to help with very actionable, instantaneous solutions to help with COVID and beyond. >> We've been following HPE, I've been following HP for many many years and decades and I know and for the folks watching that you guys have a really robust internal intranet and system that you guys have built out and you're really on the leading edge as well. Your own HP, equipment and technology and software always been resilient from my perspective. So Rashmi, I got to ask you, this disruption we're seeing hasn't been forecast. It's not like disaster and recovery scenarios. A hurricane is not a flood or a hurricane Sandy, like we saw in the past, this was a new kind of disruption vector not seen on cybersecurity radars. This is new, so at the end of the day, it's still a disruption. It's a challenging time but there is an opportunity for CxOs out there to look at the projects and saying, where are we exposed? Where are the gaps, and I think we're seeing new app development. We're seeing new kinds of technology projects, kind of being tweaked a little bit, some kind of being sunsetted. It's an opportunity for CxOs to really double down on this. I want to get your take on how you see the challenge being met by the customers and the tech opportunities that they can lead through this. >> Absolutely. So anything this pandemic has taught us that digitalization is our way forward, we have been engaged in the transformation for HPE on a journey for last Couple of years of entire quote to cash process as well as our supply chain and fulfillment process, entire experience for our customers has been changing as well as for our employees. So as our customers look at this pandemic and think about what they need to invest in, is the for the employees work from anywhere anytime and be available to work for and we have technologies, which enables that at the same time. We are right in the middle of providing the best ERP solutions best quote to cash type solutions and our infrastructure and capabilities power that if you take our Edge, Aruba solution, we were in the middle of powering up all the makeshift hospitals as well as the cruise ships which were transitioned as hospital to be able to provide them in internet for connectivity, if you look at the initiatives we had here in the South Bay area and on providing WiFi in the parking lot for schools so that students could complete there studies. So he has this kind of end-to-end solutions around these technologies, which could create resiliency in our customers and provide them product and solution to be able to continue their operations seamlessly even during these times. >> It's interesting, I've always loved the future of work kind of scenario and discussions. But they all kind of felt a little bit too fuzzy around just collaboration, future of work, which is cool. I'm not against that. But when you look at what we're living now, what you were just talking about is it's not its work, place, work force, work, loads, workflows. It's not just collaboration. That's just one aspect of it. I think we're seeing now this new reality is that it's going to impact the entire end-to-end as you point out. Other areas that you see are opportunities for customers. Because, we've heard DevOps has always been on the fringe of kind of the tech community, always leading edge in the cloud for the past 10 years. But now you got operations, IT operations, network operations, all these other systems that were kind of on a nice, path before disrupted. This is not just work, collaboration. It's every What's your thoughts? >> Yes, yeah, great point. So if you look at collaboration, collaboration is kind of the facade versus everything that happens behind the scenes. So if you look at the TV show, what you're seeing is the end result, but there was a huge production effort behind it, to be able to get you that content. And if you look at a particular transaction today from ERP perspective, or a customer buying a product from you, this is the facade there's a lot of stuff that goes behind it for providing our employees the right tools, keeping our networks connected, so that employees can use those to successfully as well as securely. So this time has taught us to quickly pivot and bring in some new capabilities from technology and digital capability perspective in every area of the business, starting from the facade, which is the collaboration tool, at the same time ability to run your business through these technology capabilities. And do it very securely providing connectivity from our data center to manufacturing factories, location to now employees home to our partners and as well as clouds. And that has created a very complex ecosystem of connected universe. For every company. I feel. We are a global company. So we were a little lucky in getting early warnings in January and preparing to come to where we were coming and I'm so proud of the IT team here. We did a major release of our transformation program which we call NDIT on 13th 14th 15th March right before we started sheltering in place. And there were thousands of people working globally to bring this capability for our ERP systems and it went flawlessly. And since then we have done four or five releases and the organization has been able to carry through it. >> Preparedness and resiliency, great features Marissa, back to this brand experience in your role the facade or collaboration of the user experience is the front end of the back end. So you don't have a real hyper-digital or hyper-virtual is my word for it environment where people's businesses and the business impact is going to be severely impacted because people can leave a brand. So if I'm a customer of yours, I'm like, look, I need to get busy reinventing and getting my apps meeting the expectations of the customer. So you got to bring the experience piece of it as well as at enablement. This is a new expectation radically more accelerated than it was in the past? What's your thoughts? >> Well, Antonio a couple of years ago said, the action is at the edge and the cloud is an experience, not a destination. So in order to create those very meaningful and differentiated experiences for their customers, our customers need to have one single platform that's open and secure, so that they can innovate from end to end every workflow from beginning to end so that their experiences they deliver their customers are intuitive, intelligent, differentiated. So that is what we have been working for this entire last few years is to provide that cloud experience to our customers wherever their apps and data live so that they can have the freedom to innovate across the entire estate and do it securely. That is the only way you're going to really provide these truly differentiated and insightful experiences at the edge, which is where the action is. >> Yeah, you guys are really putting out some really insight there. And I would just say that this highlights what I've always believed as making the innovation strategy concept, not just a cliche, but you if you don't have an innovation strategy with tech and people, it's going to be exposed and that table stakes are there because of the of the marketplace. If you don't deliver, the stakes are really high. And this brings back to the women leaders in IT, you guys are doing, how do people get involved? I mean, what's the take on this? You guys doing a great job. What's the process is that the adjoin you guys recruit? I mean, how does someone who's watching or participating in HPE Discover Virtual get involved? >> Let me do a quick commercial because it is HPE discover and the best way to get involved with Women Leaders in Technology is to join up register for HPE discover and join us on July 1st, Managing The Workplace in a New Normal, July 8th, Navigating Change the Mindset for Success in Turbulent Times. And the first one Leading Through Recovery with Rashmi right here. And I believe that's on the first Friday, so coming up next week. So those are three ways in to at least be able to get involved with what we're doing. But we also do throughout the year events with our customers in multiple offices around the globe, where we get together as leaders, we talk about leadership we recruit, then there's all of the other things that we support. And Rashmi maybe want to talk about that from Grace Hopper and all the way through some of the other wonderful organizations that our Women Leaders in Technology are supportive of and engaged in. Rashmi? >> Yes, absolutely. So First of all our global women leader ERG as well as there are a couple other ERGs within business unit which works diligently to create engagement for men, allies and women employees. So, my last travel before this pandemic hit and children place came in was for International Women's Day celebration in Sofia, Bulgaria. And what we did as women leaders of the company is created a competition for the location to host that event. There was an enormous amount of energy when I was in Sofia, with guest speakers with executive speakers and our main allies who were speaking at the event as well. And it was webcasted across the globe for all HPE employees to experience. There were watch parties there was enormous amount of energy going into the event. Similarly, when we participate in Grace Hopper, it's like a carnival for us, we have our boots, we do interviews, Marissa hosted a great event at Disney for our college students who were attending Grace Hopper to come experience, what HPE is all about and how dedicated we are to the cause of women and STEM and young women to showcase our leaders there and what you can be once you are at HPE. So a lot of such events also happen at various locations and as being women, we create everything fun, everything more engaging, and everybody wants to participate in these events. >> Well, certainly know you got to do it virtually >> And I think importantly John, I don't want to overlook that the Allyship. The man at HPE are very, very much a part of this and very supportive of everything that we do. It's not just all women, it is a lot of women but our men are definitely part of the part of the whole fabric of it, including Grace Hopper. >> And it's always great talent coming out of schools and seeing a lot of jobs out there right now there's new job so this brings up the shift. You look at cybersecurity and all cross in tech, it's the aperture of computer science has changed. You don't have to be a coder, you can do a lot of different things. This brings up the culture question I really love to get you guys personal opinions on this. For folks watching wants to see the new kind of Instagram picture of HPE if they want to look inside. How would you describe the culture of HPE these days? Obviously, the innovation you guys are super impressive. What's it like inside? What's it like to work there? How would you describe the culture of HPE? >> Well, it's a wonderful place to work and our culture is the primary reason why it is so, it started with Bill and Dave. And were about community. They were not about building a conglomerate. They were about building a community and that has just stayed with us throughout. Innovation is critical to us being bold, being inclusive. These are our values, but they're not just words on a page, they are actually our values, and we live them and our belief system and then they were put down on a page so that we can all look at them, recognize them, celebrate them, and it starts at the very top. Antonio has been with the company 26 years now I think it is. He is a true HPE, died in the role, Engineer himself. And we all feel really good about being here and being with each other. We have a mission and a purpose and that is to advance the way people live and work. That is why every HPE teammate gets up in the morning. That is what we do for a living. And it comes through in everything that we do. >> Rashmi? >> Yeah, I would like to add there is what Bill and Dave created for us, and the good things that is retained by HPE, as well as our ability to change and pivot. So, as you talked about John, we are an innovation company. We are a huge product and research based company. Now with as a service, though, we are also looking at how do we understand more outside in what our customers are looking for? What kind of experiences when they interact with our products, and how do we really understand it and drive alignment early on with our customers to be able to put these as a service products out to them as well as quickly learn and pivot again as needed. So the points that Marissa mentioned about take risk, be bold don't be afraid to be afraid to fail, as well as customer focus, relentless journey to ensure our customers are getting what they need, has has been kind of a new HPE culture manifesto, which is really embodied by Antonio and the leadership team which is then taken by our employees. So while we are keeping what's good from Dave Vellente, we are also augmenting it based on the changing needs of our customers and the industry that we are in where we cannot be stagnant forever. >> I think carrying that mission and spirit of Bill and Dave is great. In fact, John Chamberlin notices on his on the keynote here at Virtual Experience. He said to me privately that he has mad respect for HPE going back, he was hiring all the executives that from Bill and Dave's cloth there and brought them into Cisco now he's out helping companies and I think that is really about the community and the respect for the Individual citizenship. Those are values that I think, stand the test of time. I think that's great that you guys are keeping that going and that's awesome. And we appreciate the community support with theCUBE and collaborate. So thank you very much for that. And don't forget the innovation. I mean, Marissa go back 30 minutes you guys first coined hybrid cloud. I think that was like happening now innovation is still there. You got to be tech leaders. >> Better is yet to come Greenlake, we love our Greenlake. >> Great stuff. Thank you guys so much for this conversation. I really it was so awesome. Great insight there. Congratulations on the Women Leaders in Technology. Final question for you both complete the sentence. Women Leaders in Technology is a competitive advantage to your clients because, blank. >> Because it's one more way that they can partner with HPE to improve the way their customers live ans more. >> Rashmi, complete the sentence Women Leaders and Tech is a competitive advantage to your customers and clients because? >> We can collaborate to bring better products and services for their customers together. >> Awesome. Thank you so much, and congratulations on the Women in Technology, we'll be following it will be if you got to do the virtual events, let us know. We got the remote studio, we always love collaborating and of course, we got women Wednesdays on theCUBE every week on our site. And thanks for again, all your support and this is a great experience. Thanks for spending the time appreciate Marissa and Rashmi. >> Thank you, stay well >> Thank you. >> Stay well. >> Okay, HPE Virtual Experience. This is theCUBE HPE Discover Virtual Experience for bringing you coverage and great interviews from thought leaders, experts, community practitioners and customers. I'm John Furrier, for theCUBE Thanks for watching. (ambient music)

(relaxing music) >> Announcer: From theCUBE studios in Palo Alto and Boston, it's theCUBE, covering IBM Think, brought to you by IBM. >> Welcome back to theCUBE, I'm Stu Miniman, and this is theCUBEs coverage of IBM Think 2020, the digital experience, we're getting to talk to the IBM executive, the customers, and their partners Where they are around the globe, really happy to bring back the program, one of our people online. Michelle Peluso, she is the senior vice president of digital sales and chief marketing officer for all of IBM. Michelle, thanks so much for joining us. >> Thank you so much. It's great to have you as we get ready for Think 2020. >> boy, Michelle, you know, working for a big company like IBM, I can only imagine how much current global activities have impacting you, anybody If you turn on TV, you know that the ads that you're seeing are obviously have a very different manner than what we were seeing before this happened. And, you know, the focus of Think, of course, you know, really centers around what is happening, how you're helping IBM customers in part through there. So give us a little bit of insight as to, you know, how much the team has had the, you know, rapidly move towards the new reality? >> Well, look our company has been very focused on a couple of major priorities. First of all, our people keeping them safe and healthy and thinking about what are we learning from all this? How do we use new tools in different ways? How do we work in agile ways that will outlast even this current crisis? Secondly, of course, our clients we have pivoted hard to the essential offerings for recovery and transformation our clients need most right now. Things like business continuity, things like enabling Watson to engage all your customers virtually, things like supply chain resiliency, things like increased agility on the cloud, health and human Services. These are new offerings, new bundles that we know our clients need most right now, and so we've been pivoting hard. Third thing, as a marketer, of course, I've been very focused on how does the brand show up in this moment? How do we think about this cadre of events we used to do in person? How do we transform and think about generating demand in a virtual world, really improving the end to end digital experiences of everything we do? And of course, lastly, it's about how do we help create a cure? How do we help make sure that we speed this process along so we've done a lot from you know, taking super computing power and really applying it to the fight to find cures and find vaccines. We have donated things like Watson Assistant so that governments can get access to free chatbots to help their customers with knowledge and information about COVID-19. So, lots of things we're doing across all those friends. It's certainly been a time of really rapid transformation and the most important thing we can do is listen and pivot quickly. >> Yeah, really important points Michelle, listening to customers. I'm curious, you know, what are you hearing from customers? Obviously, you know, they have lots of challenges. And therefore, it probably changed a little bit how they think about who they partner with, you know, who they go to, to be a trusted, you know, partner in these times. So, you know, what feedback Are you getting from customers? How do they look at the relationship with IBM in your ecosystem, that might be a little different than before? >> Well, we're talking to customers more than ever, as you can imagine. And I think we have seen seven offerings, seven things that our clients really are learning going through this experience and need help with. And those range as I mentioned earlier, from supply chain continuity and resiliency to the new cybersecurity landscape. There's so many different and unique cyber risks right now. Virtual teaming, virtual work from home. Business continuity and resiliency, increased agility on the cloud things like, you know, making sure that we're supporting the health and human Services of our people. So those are some of the examples of what matters most to clients right now virtually engaging with customers with Watson. So those are the things that we have pivoted hard to make sure that we help our clients with the essential process of recovery and transformation. Because there isn't going where, there's no back to normal. We were very convinced that this is a rethink and Think 2020 is coming at the perfect time, as businesses start to slowly reopen their doors. You know, it's going to be a very important conversation with our clients on how we accelerate recovery and transformation. And transformation is important because we have learned a lot. And there are some things that we need to go back and improve. And there's some lessons we've learned that we can, you know, take with us into this sort of new world. So it's a challenging time for sure. But it's also one that is ripe with opportunities. And I've seen so much creativity and so much dedication. As we, you know, we had to remake Think in 60 days, a totally new platform, you know, new capabilities, new content, and at three x the volume. So the teams have done a remarkable job. And I'm excited for the conversation. >> What I'm curious, what you're hearing, is customers that are, you know, starting are in the midst of that journey, is the global pandemic, is it accelerating what they're doing? Is it stalling them? They're not definitely finding, >> you know, and I think it's really two things. One is, how does the team operate and you know, I've been very passionate for my entire career about agile as a discipline, small cross functional teams aligned on a mission, shared values, really have an incredible ability using the agile rituals to prioritize and to move quickly and to optimize that is more important than ever before. That is what is enabling kind of this more rapid, you know, cycles we're seeing and then I think are critical. >> What should we be taking as lessons and, you know, new practices that will continue in the future? >> Well, from a client perspective, I think we're going to see where digital has always sort of been, you know, mission critical. I think there's going to be incredible and continued, you know, rapid acceleration to a digital environment. And that's not just outside in what, you know, do we have a good mobile app? Do we have a good web experience that's inside out. How do we digitize the, you know, the call center so that customers can get virtual answers with chatbots? How do we digitize and use AI to improve HR, supply chain apart from fundamental, you know, manufacturing operational procedures. So that's one thing I think will be a permanent change. Secondly, I think we're going to see the same thing on the cloud, I think clients that had you know, three to five year journeys on their roadmaps of how they think about their cloud architecture in what workloads are we going to move to the public cloud? Almost all of them are saying that now has to be compressed. So I think we're going to see more rapid acceleration and adoption and journey to cloud. I think there's some new things that we'll see in terms of blockchain and cybersecurity and others that will also reimagine the landscape of our clients. On the people side, you know, we're adjusting, right? We're going to have to figure out this new way of being, this new way of normal, which might be a bit more hybrid than we're used to. Sometime in the office, sometime at home. I fundamentally believe more agile teams truly agile is a mission. So I think these are just some of the areas that we're going to see a reimagination of how work gets done, and what work gets done to make us more resilient, you know, stronger, and to emerge from what has been an immensely challenging period for so many, and personally so, for so many. And how do we take some lessons from this? So we emerged stronger >> All right. So Michelle, I was looking back at when we first had you on theCUBE. And when you were, you know, just coming on IBM as the CMO. And you know, you talk then about how you've always worked for digital companies, so here in 2020, the global pandemic, of course, you know, is on everyone's mind, but when people leave Think, how should they be thinking about IBM? if, you know, what is different, you know, and what is the same, over 100 year old company, one of the most trusted brands in the industry, but new leadership with Arvind, And how do you want people to think of IBM going forward? >> I think times of great challenge, are actually meant for the IBM brand. I think that our clients are looking more than ever for partners they can trust who can help them find the world's most innovative technology, with deep expertise and understanding of how work actually happens across these industries and with a blanket of Kind of security and likely trusted, responsible stewardship that matters more. So I hope our clients and our business partners because we have an immensely rich agenda for our business partners, I hope they emerge knowing that IBM is their essential partner for recovery and for transformation. And there is simply nothing we won't do to help them make their business stronger and in so doing to build a stronger more resilient world. >> Well, Michelle Peluso congratulations and the team on everything to make Think 2020 Digital come and really appreciate being able to participate with you. >> Thanks for I really appreciate it. >> Stay tuned for lots more coverage from the cube. I'm Stu Miniman. Thanks for watching. (upbeat music)