(fastpaced upbeat music) >> Welcome back to theCubes coverage of the power of N and the collaborations between HPE Aruba and Pensando. Where the two companies are setting out to create a new category in network switching. Joining me now is Simon McCormack, who looks after product management at HPE Aruba. Welcome Simon. Good to see you. >> Good morning. Thanks for having me today. >> You're very welcome. So Simon, we've been talking all day about the Aruba switching fabric that you're bringing to market, embedding the Pensando technology. Can you tell us what's the primary value prop that AFC brings to its customers? >> Sure. Aruba Fabric Composer. This is orchestration and management for the Aruba wide switching platform. Primarily for data centers. It does a lot of things. I'll give you three key ones just to get a feel for it. So in data center networking, there's a lot of complex technologies. I'm afraid to say, lease spines, overlays, underlays, EDP and OSPF BGP. I can throw out loads of acronyms for you. Fabric Composer can really simplify through a bunch of intent based workflows, the deployment and management of these fabrics. We can do it either interactively through a UI or fully API driven, if you want to. So it really takes away a lot of the plexity there makes it dead easy to deploy these and that scale. Number two, in a data center, a lot of compute storage hypervisor technologies that you have to interact with the THEO network products. So in Fabric Composer, we built an integration layer into it that interacts with other orchestrators, vCenter, VMware vcenter is a good example of that. So an operator may make changes to vCenter that affect the network. You don't want to call the network team for it. Fabric Composer can automate that network side configuration on the Aruba switch, making your day to operations, insertion of new services, much more simpler. And then finally, number three, because we've got all these capabilities I've just told you about. We actually have a great typology model that we build from it. And we can use that to visualize this virtual to physical network layer that is really powerful for troubleshooting the environment. >> Great? So three things, actually four right. To simplify or integrate and automate. And it's kind of two and two way, I'm going to to call it. and then the visualization piece for troubleshooting. Awesome. What about security policy? How are you thinking about that in this release? >> Yeah, so that's where in this release, we're extending it with the Pensando PSM technologies embedded into the 10K. Now we can use Aruba Fabric Composer to actually orchestrate the policy in addition to the network. So you think about today, Fabric Composer does network primarily. You bring policy into it. You've got one single pane of glass now that does network and policy. It actually provides a really powerful capabilities for operators of different skill sets to be able to manage and orchestrate this environment. >> What about the sort of operational model as it pertains to the network and security, I'm interested in how flexible that is. For instance, if a customer wants to use their own tooling or operational frameworks. What if they want to leverage multi-vendor fabrics like a third-party spine? How do you deal with all of that? >> Yeah, and I think that's, we built that into essentially the DNA of this technology is that we're, we're expecting to often go into brownfield environments. Where they've already got best practices for security and networking. They've already got networking vendors there. The 10K is a very powerful lease switch on its own. We want those lease switches to go in all of these different environments, not just Greenfield. It's really great for Greenfield. And I'm going to explain this a little bit in a few ways. First of all, the technology we have with Aruba fabric Composer and Pensando PSM, you can do a pure operational split between them SecOps, NetOps. A lot of customers that's how they deal with it. They've got the security operations team, network operations team. If they're split, you can use the two tools and make a fantastic product using that. However, if they're not split, and you've got a single policy for it. You can use Aruba Fabric Composer to do both of them. So you've got the options there and we fully embrace that in the architecture of what we built. This extends to multiple layers for the technology build as well. Again, as I said, the 10K's is a lease switch, it can connect to third-party spines. So you could use Fabric Composer to manage this lease Spitch and the policy you could use Fabric Composer just to manage the least switch and connect and interoperate the lease to the spine, or you can do a full Aruba solution, the full Aruba spine and use that operating model. There's one final thing in this area is fabric Composers are a UI based orchestrator, API driven. Some customers love it. Some customers love their CLIs. We fully embrace the operational model where customers still use their own APIs and their own CLIs. So the customer may be using Ansible to automate through API. They can still use that directly to the switch and they can use it to AFC and mix the two. If you talk directly to a switch and change it, Fabric Composer detects it and basically sinks its configuration together. So we can insert all or any part of this solution into existing or new Netflix. >> Yeah, that's nice. Right? Because I mean, so there's the network hard guys, right they, they want that CLI access. So you you're accommodating that. And then as well, being able to bring those SecOps view and the netOps view together is important because let's say, let's face it. A lot of organizations, especially some of the smaller ones, they don't actually have a full blown SecOps team. That's really the netOps responsibility. And so that's nice flexibility, you can handle both worlds. How about segmentation? What a customer is telling you that they want regarding segmentation and how are you guys approaching that? >> Yeah, I mean, it's, it's actually a key feature of what we're doing in this area. Now the iland segmentation generates it's kind of a wide area with many layers to it and we could talk about it for hours. So let me talk briefly about some of the areas we're going into when it comes to the segmentation. But particularly of a compute and virtual type environment. So when you, when you're typically creating policies in today's world, current policies based on addresses, IP addresses, or Mac addresses. You have lots of rules and big lists of addresses. It's really annoying. Customers generally don't talk in addresses. They talk in machines and names of machines. So if you think about what I've already told you with the Fabric Composer, we've already got these hooks in the compute hypervisor layer. So we didn't know about the virtual machines? So it said obviously, a natural extension now for you to be able to create these policies based on the machines. So there's, there's a scale problem in policy distribution at two levels, at the top and the bottom. The top level is your chronic create the policy. You've got this massive distribution addresses. So Fabric Composer can really help you by allowing you to then create these groups, sensible groups, using the names then you can distribute. The 10K solution with the distributed architecture of the bottom layer, now allows us to distribute these policies and rules across your racks within your data center. So it scales really well, but that's one level I've described. You know, you're creating groups of machines with names, so it's easier to define it, but there's auto and automation angle to this as well. You might not want to even create it interactively. Now a lot of customers with VMware vCenter, For example, are tagging the virtual machines. So the tag tells you a group information. Again, Fabric Composer can already get the tag within its database model. So we can use the tag now either to fully automate or use as a hint to creating these groups. So now I've got a really simple way to basically just categorize my machines into the groups so that now I can push rules down onto them. And there's one, one final thing that I just want to tell you before, before we move on. There's, there's often a zero trust model you want to do in the data center for segmentation. Meaning I've got two virtual machines on the same network on the same host. Normally they can talk to each other, nothing's stopping them, but sometimes you want to isolate even those two. You can do it in products like vCenter with PV land technologies. A bit cumbersome to configure on the vSphere side, you got to match it with what you see on the switch side. It's one of those that's a real headache, unless you've got an orchestrator to do it. So Fabric Composer could basically orchestrate this isolated solution. You're now grouping your machines and you're saying they're isolated. We can do the smarts and both of the vCenter side and the switch side, get them in sync, get it all configured. And now the masses can start to do this kind of segmentation at scale. >> Got it. Thank you Simon. Can the Fabric Composer kind of be used as the primary prism for troubleshooting? How do you handle troubleshooting and this art combined architecture? Who, who do I call when there's a problem? How do you approach that? >> Well, definitely start by calling me or actually call my product first, so fabric Composer. If you're using it, use that as the front tool for what you're going to try and figure out what's going on. There is a global health dashboard. It encompasses networking security policy across the solution, across the fabric. So that's your, tells you what's going on immediately. Down to port stats on what's happening within the physical topology of the network. Down to the end-to-end view, we have in terms of policy connectivity between machines. So Fabric Composer is your first port of call, but we built a solution here that we don't want to hide the pieces underneath it. Any networking guy knows when they're deep troubleshooting networking stuff, they're going to end up with the switch. So you started the orchestrator, but sometimes in the deep troubleshooting, not day-to-day, hopefully. You'll go to the switch and you'll troubleshoot that way. We've got the same technology here with the policy, with the firewall rules, with Pensando PSM. We still fully embrace for deep troubleshooting, go to Pensando PSM. They have really advanced tools in their bag of tricks in the product to give you advanced troubleshooting down to the policy layer. They have a really powerful firewall log capability, where you can search and sort, and see exactly what role is allowing or stopping any traffic going through the environment. And the two orchestrated model, we really like it 'cause it scales really well. It allows Fabric Composer to remain lightweight, PSM focused on the policy orchestration bit. But again, if your that customer that wants to do single pane of glass use Fabric Composer for the standard day-to-day stuff. But you've got the tools there to do the advanced troubleshooting between the different elements that we have within the Pensando and the Aruba tools. >> Yeah, really well thought out. You got the simplification angle nailed, the integration automation we talked about that, the visualization and the topology map, zero trust. And then remediation with deep^ened inspection. Simon, thanks so much for taking us through the announcements. Really appreciate your insights and time today. >> Thank you very much. >> You're welcome. Okay. Keep it right there, this is Dave Vellante for theCube. More content from the HPE Aruba Pensando announcements coming right up. (soothing music)

>> From San Francisco, it's theCUBE covering Conga Connect West 2018. Brought to you by Conga. >> Hey, welcome back everybody, Jeff Rick here with theCube. The Mark Benny office finished this portion of the keynote, so we can get back to business here. Special event outside of sales force, the 171,000 people over watching Mark and the keynote. We're here at a special Conga event, it's called Conga Connect West. It's about 3,000 people they said they had last year, 3 days of taking over the thirsty bear, they've got free food, free drink, free entertainment, lot of demos, come on over. The invitation is open. Just make sure you come early because the line is really long, but we're excited to get into it with a practitioner, we love to talk to customers. So, really excited to have our next guest, Susan O'Leary, she's a continuous improvement leader 6and program manager for Abiomed. Great to see you. >> Hey Jeff, thank you so much for that introduction. I'm so excited to be here. >> Excellent, and with her is Will Spindla, the VP of marketing from Conga. Will, great to see you. Warming up before your panel tomorrow. >> Exactly. (laughs) >> So, first off, impressions of this show, it never fails to amaze me when we come to Dreamforce, what happens to downtown San Francisco. >> It's insane, isn't it? >> It is crazy. It never disappoints, there is so much going on at every moment, and especially right here at Connect West. >> Right. So, what is Abiomed, for folks that aren't familiar with the company? >> So, Abiomed, we're a class-3 medical device company. We make the world's smallest heart pump and our corporate mission is to recover hearts and save lives. And more recently, we have some commercials for our flagship product, the Impella product, on T.V. So I feel like we've really arrived at some point in the company's maturity that we have television commercials. >> Right, so what does class-3 mean? >> So, it's a certain level of classification within the FDA, and class-3 means essentially, in the simplest way, that it goes inside the body. >> Okay. >> So, the rigor at which it's controlled, and how products are introduced into market, have a very rigorous path for patient quality and compliance and safety, it's a pretty exciting space to be, but it's not easy to bring a product to market. >> And you've got hardware, I imagine you've got all kinds of crazy software, you probably have all types of continuous monitoring, not a simple device. >> No. >> And a very important one. >> A very important one. That's right. >> So we're here at Conga, Connect West, what do you guys do with Conga, where does Conga play in your world? >> So Conga has enabled Abiomed to do amazing things. We're here at Dreamforce, obviously as Salesforce customers, and we began our journey with Salesforce back in 2009, and we discovered that we had some business processes that still resided outside of Salesforce, that people were struggling with these PowerPoint presentations and putting together their sales forecast, and all the data that would really drive that lives in the Salesforce orb. A tour on the app exchange back probably 2010 I would say, Will, and Jeff, I found the composer product, and it was a pretty easy sell to our VP of sales, a quick proof of concept, taking certain data that people were manually manipulating and with the click of a button, here is your forecast blown up in all kinds of colors and charts and graphs, it was a game changer. >> All right, so that's early intro, right, 'cause the biggest knock on Salesforce, always, is getting sales people to use it, right, and changing behavior is much harder than writing software or developing software. So, did you find that that app was the killer app to get the sales team to actually use the tool? >> Well, so they were using- >> 'Cause everybody's got the same story, right, everyone's got PowerPoint, and a lot of times people use Salesforce for reporting, not actually working, and now it's double data entry, I can't stand it, but it sounds like this composer was really a game-changer for you. >> Well, it brought the best of both worlds together because our field organization was using Salesforce, they're doing their work in that application, and yet the model that leadership wanted for delivering their weekly forecast in their update was very, very specific, and you couldn't do that in any Salesforce report. You can do it in Excel. >> So the forecast model was outside of Salesforce driven by the executive leadership, even though the day-to-day work was happening inside of Salesforce? >> You're right, you're right. >> And this was like, "Oh, it happens over and over again?" >> (laughs) It was the visualization that was impossible in standard Salesforce reports, but you could build it in Excel, and then merge the data with the composer product, so that was our first use case, and we have invented so many more, but that got us in the door, so to speak. >> So, Will, have you ever heard that story before? >> Well, what I was going to say, I think it's interesting because I worked at Salesforce for about six years before I came to Conga, and one of the things that we often saw was that sales people sometimes put their data in Salesforce, unless they're coaxed very greatly, but what they actually don't do a lot of the time is leverage the data that's inside there once it's there. And so the nice part about having a tool like Conga is that you can make it so the sales people don't have to do anything with the data, right? You can automate- >> Exactly. >> Creation of reports and charts and PowerPoint presentations, so that the sales reps, they don't have to do anything. >> They just click a button. >> Click a button. >> They click a button, they have the relationships with their customers, they know how to win the deals, they know how to take all those conversations to the next level, and why do we want them crunching numbers and doing that? We don't want them doing that. There's no value in that. So, you find great tools that take the data and put it in a button, and game changed. >> Yeah, and then you can ensure that whatever process or policy your company, like Abiomed has, every single sales rep is within that guideline, so they're not making their own decisions, they're doing what the organization wants them to. >> That's right, they're following a tested and validated model that delivers what leadership wants. And I'm probably not joking if I say half a day on Friday, if you were a cardiology account manager, you would be trying to cobble this together in a PowerPoint and then turn it in to the office. Half a day. >> So the office is asking for a PowerPoint presentation on the updated status of your pipeline, basically? >> This very specific visualization model. And, with Composer, with how people are with data, they think that this is all they really need, but once they saw what we could put in that output document from Composer, it has grown to be an enormous analytic tool set for the field team that drives their forecast. >> I'm just curious in terms of the scale and the size of team, don't tell me anything out of school but, are you talking tens of reps, hundreds of reps? >> Hundreds of reps. >> Hundreds of reps. >> Globally, we have over 100 sales territories, and so we have easily 450 feet on the street. And certain people have different roles, right, so the cardiology account manager role is that forecasting leader in the company, that person is really clicking that button to generate that document, and there's well over 100 in our organization. >> So, Will, you hear these stories all the time, I'm sure, is Composer the killer app to get people to start to embrace this tool? Do you see that time and time again? >> Yeah, I think one of the nice parts about Composer is that you can, in some respects, direct your entire sales or organization on the way the company wants to showcase themselves, whether it's in reporting, whether it's highly branded and pixel-perfect documents, what we've seen a lot of people do is you may have a monthly or a quarterly business review. >> Oh, we do that! We have Composer for that. We have this beautifully crafted merge template that delivers a business review to our customers. Yeah, that was the second thing we did with Composer. >> That's right. >> Where we first did the forecast then we did the business review. >> Business review. >> Wow! >> And you can do that in Excel, or in PowerPoint, or in Word, or even in HTML, it just gives you the ability to take data, that sits inside Salesforce, and push it out in any format you want. And the nice part, too, is you can pull data from other systems. >> Right. >> So it can be in your ERP or your accounting system and brings it all into one spot. >> I just can't help but think of the poor guy on the receiving end of the 450 PowerPoint decks on Friday afternoon, I mean how did that get rolled up? >> Yeah, we had another process for that. >> I don't want to hear that one, that one sounds scary. >> There's the regional, there's a country base- >> Too much. >> And it's all Composer. It's all Composer. >> Last question for you, Susan. So, have you been able to leverage the success of Composer to basically expand into more applications in the Salesforce suite with Conga or other, to actually get your adoption up, and now start to add more and more applications? >> Yeah, that's a great question, Jeff, and certainly Composer was that early-adoption product that was such an easy sell, it had win-win written over it in capital letters, everybody really got it right away. "We're buying this, we're doing this." And then over the years, Conga in its development life cycle put out a couple other game-changing products that we also have, we have their Action Grid product, and their contract solution. >> Was that as easy of a sell? >> Yes. >> Okay. (laughs) >> Well, it wasn't IT organizations selling solution on business, business is saying, "We want a quoting platform, and we need something better than standard Salesforce." So, we started looking at what is now CPQ, but it was called Steelwork at the time, and then we needed to solve for the contract life cycle management part of that, and a contract product didn't even exist at the time. And we were looking at other solutions, and we were trying to make something work, and we learned about the contract product through a Connect event that a colleague of mine attended, and came back from that event, and just said "Sue, you've got to stop everything you're doing, you've got to go talk to Pete Castro at Conga, and you have to see this contract tool. Because I know we're almost at the end of this project, but literally you're going to rip out everything that we did before and you're going to want to do this." So guess what we did? We did it! >> Will, you can't let this one off your hip, I'm telling you. She's awesome. >> It was a tough timeline and that was part of the promise that we needed to hear back when we went to the table, was we can't miss our launch. >> Yeah, yeah. >> To do this pivot and switch and can we do it? >> But that's easy compared to getting sales people to change behavior, timelines are one thing, but if you got people to actually use the tool the way the tool is supposed to be used, then the ancillary benefits are tremendous. Thank you for sharing that story with us, Sue. >> You're very welcome, Jeff. We do have the Action Grid product, but I'm not the expert in that space, but I've seen some amazing things. >> You've got the sales people using Salesforce on a weekly basis, plant the flag and call it enough. Come on now! All right, so thanks again. He's Will, she's Sue, I'm Jeff, you're watching theCube for Conga Connect West at Salesforce Dreamforce in San Francisco, thanks for watching. (electronic music)

>> From San Francisco, it's The Cube Covering Conga Connect West 2018. Brought to you by Conga. Hey welcome back everybody, Jeff Frick here with The Cube. We are at Salesforce Dreamforce, they say a hundred and seventy thousand people have descended into downtown San Francisco, it's absolutely bananas. We found a little respite, a little oasis if you will. Couple doors down to the Thirsty Bear's, the Conga Connect West event, come on down they've rented out The Thirsty Bear for three days of, I just was told, free food, free drink and a lot of entertainment, also a lot of great Conga people as well, and The Cube's here, so come on by. We're excited to have, for our next segment, people that are really getting close to the customer because at the end of the day, it's really about the customer. So we've got Natasha Reid, she is the senior product management for Conga, good to see you. And also Justin Mongroo, the VP of sales excellence from Conga, also great to see you. >> Thanks. Before we get in I got to ask you, Justin, that is a great title, VP of sales excellence. I mean there really, it says something about what you think is important which is being good at selling, not a used car sales approach at all. How did you come up with that title and what does that personify for your team? >> Yeah, well I didn't come up the title but I think for us, Conga, what it means, sales excellence is about selling with integrity, our product provides real benefits to customers and so unlike a lot of products where they can't talk about the full set, sales excellence to us is being able really let the product shine and identify how it's going to help the businesses we work with. >> Right, and Natasha that's what I hear you spend a lot of your time with customers on. You know, you're product management, but you're using a lot of customer input to drive what you prioritize how you're kind of setting out your road map, what you're working on. >> Yes, absolutely. So, from a customer perspective, we really pride ourselves on customer interviews. There's really nothing that helps you understand what customers are doing and using with your products than watching them firsthand in their own environment, and it really just provides invaluable feedback to help drive where we take our products in the future. >> It's funny, we did the Intuit Quickbooks Connect show a couple years ago, we had Scott Cook on, and he used to talk about it at Intuit, they would just go, like you said, and sit and watch people engage with the application, not even surveys but actually see how users use it and it's interesting even if you watch someone else just use Excel, we all use it in a very different way, so that must be incredibly valuable feedback. >> Yes, I mean you really see the good parts of the application, you see the parts that maybe need improvement as well, but it's feedback that you really can't gather in any way except watching somebody. >> Right, I think it also is the philosophy that's very very different than kind of looking at the competitors all the time, if you listen to Andy Jassy or Jeff Bezos at Amazon who are just kicking tail and taking names, they're maniacally focused on what the customer wants. They don't really look at the competition, they don't really talk about the competition, they're always looking at that customer. What do they need, what do they need next, and you guys continuing to evolve your product line to kind of continue to go down that path. >> Well, and the reality is is the customer defines the product in a lot of cases, right? What better way to understand your market than to talk to the people who are already working with you and finding out what they want to buy next? >> Right, right. So you guys have some exciting announcements here at Salesforce this year, Salesforce is now integrating some of the Conga functionality inside of some of their core applications if you could give us a little bit more color on that. >> Sure, so we just launched Conga invoice generation for Salesforce billing, and Conga quote generation for Salesforce CPQ. So, these two products are taking the power of the flagship document generation product Conga Composer, and we're leveraging that functionality for very purpose-specific built document generation with Salesforce CPQ and Salesforce billing. >> That's pretty awesome. >> Yes, that is pretty awesome. >> So why did pick you guys? What were some of the feature sets, or working with Conga that helped Salesforce come to this decision? >> Sure, so Conga Composer, well known for best in class document generation, pixel perfect documents, so when you need to get your formatting just right, when you need very sharp, clean lines, et cetera, leveraging things like the ability to provide more information or merge more product line items into your documents, as well as supporting the formats that people want, things like Word and PDF. >> Yeah, and I would say in addition to the functionality, Salesforce also is able to trust just by seeing our customer experience through our net promoter score and our reviews online knowing that they could partner with us and that we would take care of our joint customers they way they want them to be. >> That's a pretty significant move by them to adopt your guys' technology as part of the core within some of their offerings >> It is, it's not something that Salesforce does often, so we're very proud and we're very grateful that they looked to us to help provide these solutions. I think another component of this is just ease of use. So very easy to install, Lightning-ready, very forward thinking in that capacity. >> Yeah, the Lightning thing is interesting, you get used to the old, "Who moved my cheese?" I was the old school front end on Salesforce and they finally made me jump over to Lightning, but I'm sure that opened up all types of new opportunities for you to deliver new functionality in that. >> It does, and I'll empathize with that sentiment. I think change is always hard, right? People always struggle a little bit when they're used to doing something one way and Lightning is a very different look and feel from Salesforce Classic. I will say though that once you move to Lightning, Salesforce has done a really great job of, Lightning is more than just a CRM, It helps you do your job better. It makes suggestions, they put a lot of work into UI, user interface and user experience, you don't have to think about how to do your job better, it actually just helps you do your job better. >> Right. >> So being able to build and develop on the Lightning framework is actually a tremendous benefit. >> It has been, and in the last piece you guys are sitting on a bunch of different pieces in this document life cycle, if you will. You don't call it that, but you're into the contracts, you're into the document generation, you're into the life cycle management, so all these things too, I imagine now are coming together in a more kind of synchronized, cohesive way. >> Well I mean it's really if you think about the customer's story they need a generated document to communicate with their customers before they are a customer, and then they need to do a quote to show them how much it's going to cost, and they may or may not need to negotiate that and then they need to sign it, and every business has this sort of interaction with their customers, from, "Here's what we do." to "Do you like it "enough to buy it from us?" To, "Here's how we make it legally binding". I mean that's business, and Conga has met our customers along every stage of that journey that they go through in making a customer a customer, and doing that in a visually stimulating, professional way. >> So, fun fact about Conga Sign, our e-signature product we launched in February of this year. E-signature was the #1 feature request, or problem to solve that the conga customer base has provided in the last couple of years. So, everybody wanted e-signature. We listened, we heard, and we built you e-signature. >> So how long did it take you to get it out, from the time you decided, okay we'll go ahead? >> Well, as the original product manager I can actually answer that very specifically. So, we started building in July of last year and we launched on February thirteenth of this year. >> So, less than a year? >> Yes. >> Definitely less than a year. >> Okay, great. And just final thoughts on this event? Dreamforce, obviously a huge event for you guys, big investment in this Thirsty Bear celebration at Connect West. What do you hope to get out of this week, what are you excited to see from both the Salesforce folks across the street, as well as this kind of gathering with all your customers? >> You know, for me I hope to learn. I want to learn what our customers are interested in, I want to learn what our reps are seeing in the market as they walk around, and what other businesses are doing, and then learn from the ecosystem and what tools are available that we can use ourselves to better help our customer which is our employees. >> My favorite part of Dreamforce is actually the Conga booth at the Moscone main hall. So we actually get lots of our customers who come to find us, who come to find specific people. They'll come and ask for, "Hey, this support person "helped us", and they'll actually identify that person by name, or "Hey, this professional "service person helped us, can I meet them? "Are they here?" And it's just incredibly gratifying, like it's very difficult to describe. You have literally hundreds of people coming to find you to just say, "Thank you, we love your products, "it makes my life so much easier, "what else are you guys doing?" >> That's great, and it's always so gratifying to know that there's always someone on the other side that appreciates the work and it's always fun when you get some kind of an electronic relationship, to cement that with a face and a voice and a name and a handshake. Well, thanks again for stopping by and congratulations on the big announcement. >> [Natasha And Justin] Thank you. >> Alright, he's Justin, she's Natasha, I'm Jeff, you're watching The Cube. We're here at Conga Connect West at Salesforce at Thirsty bear, see you next time.

>> Live from Los Angeles, it's theCube covering Open Source Summit North America 2017 brought to you by the Linux Foundation and Red Hat. >> Hey welcome back everyone, live here at Los Angeles, California it's theCUBE's exclusive coverage of the Open Source Summit in North America. I'm John Furrier, your host with my co-host Stu Miniman with Wikibon, and our next two guests, Alan Dickenson who is the program director of the blockchain platform at IBM and Shaun Frankson, who's the co-founder and TED speaker at a company called The Plastic Bank doing some truly amazing things with technology for the betterment of society and communities. We'll get this out in a second. Guys, welcome to theCUBE. >> Thanks for having us. >> So two important things honestly. IBM, well-known in the history books that's being written. Real proponent of Linux, they were one of the early guys in during that movement, with a billion dollars in cash. That's a big number. You guys went all in on Linux, good bet, Linux was successful, it's now the standard so congratulations. Now you have the same thing going on with Blockchain. IBM's got the big bet, the company's best brains at work working on blockchain, kind of reminds me of the Linux move back in the day. Pretty impressive. >> Yeah I mean, there's a lot going on with Blockchain and one of the reasons we're here is that this is a developer event. We really want to help accelerate technology adoption and with our platform we launched two weeks ago, we have a whole suite of capabilities that developers can use that's complimentary, that's free and they can use that to go and try blockchain with a Hyperledger Composer and they can experiment and work on blockchain projects. >> You know I love the IBM marketing department, they always have the best commercials. To me I also love the Smarter Planet and I think Shaun, I would like to give you a chance to talk about your amazing project you have going on. Take a minute to explain, you're up on stage here at the event, pretty compelling, great social good, real value. What's some tech behind it. Take a minute to talk about your work. >> At The Plastic Bank we make plastic waste a currency so in developing countries it can be too valuable to enter the ocean. So the mission to use technology to stop ocean plastic. So we create a recycling ecosystems all around the world where people can go out, recycle the plastic that's abundant in the environment, they can earn enough value to provide for their families, send their kids to school and we have this entire ecosystem where we gather the plastic, we have these incentive programs to sort it, recycle, then we actually sell it back to some of the world's largest corporations who can use that recycled social plastic in their products instead of using new plastic. Which means that every single product tells a story of stopping ocean plastic, reducing global poverty and this really allows just a responsible consumer to make a choice that's helping to stop ocean plastic in the end. >> Well great story I just want to drill down because this highlights couple of big trends we've seen in the Internet business as it got into Big Data. And certainly you guys know a lot about that at IBM. The collective intelligence idea of having these self-forming communities, you think of any problem. Recycling plastic, which is not that hard to do, you go to the placement. How do you get it institutionalized? Is the collective intelligence problem. So you got a clever idea to do this but you also have to support it. There's a lot of cost involved so how did you pull this together? What were some of the nuance to keep the incentives, to keep the motivation, to create the payouts. We all recycle our cans for five cents at some points in our lives, I remember when I was in college it helped me a lot. But it's a whole other scale here. Take a minute to talk about the technology. >> For sure. So we're starting in developing countries that essentially have almost no existing waste management systems so we're really starting from the ground and looking at the way of how do we remove the dangers of the cash-based systems, instead have an asset-backed token that we can safely distribute and create new abilities. So really we're dealing with the unbankable who can now for the first time, save and earn through recycling. So it's not really not looking of how do we go back to you know, what's been done in the past, it's how do we take an area and start with the best technology that exists to safely bring in these new systems. >> When you say unbankable, what does that mean? >> I mean sadly, but most of the world does not qualify for a bank account. They don't have the identity, they don't have the credit history, so it's simple concept of how do you save 200 dollars to send your kid to school. You essentially hide it under a mattress and hope that nothing happens in between. But when you can safely have a digital wallet, it's just instant savings. >> Mobile phone penetration is pretty high in these areas, so they might have mobility but no actual institutional credit bank account, am I getting that right? >> Oh exactly. It's amazing when we think there's countries with no power but who have phones. So that means the education of the mobile payments is still there, it's not a foreign concept, but now you can earn the tokens which can then even be converted into mobile payment. Again where recycling is the equal opportunity. >> So are you using the blockchain component, IBM blockchain, or are you guys using a derivatives, what's the tech? >> So we use IBM blockchain, Hyperledger Fabric and LinuxOne and you know it's a system designed to scale around the world without any interruptions and just it's a go big go at home and do it right. >> You mentioned LinuxOne and I believe there's some announcements week around how to secure containers even more and we've been trying LinuxOne, Linux on the mainframe for quite a few years. Give us the update on what's new. >> One of the new things that we're announcing at this year's show is Emperor II. It's a new Linux platform and it's the technology that's underpinning The Plastic Bank's blockchain. The other thing that we're announcing is the beta for Secure Services Containers. Around the globe we have a lot of cases where data is stolen and blockchain's another type of data, we don't want it to get stolen even though there's a lot of encryption in blockchain. We still don't want the data stolen and people trying to get at it. So we have this idea of Secure Service Containers that kind of wraps around the application and protects it from malware, protects it from insiders, can't see it, insider credentials get compromised, goes into the main ways, data gets stolen. You have to do it that way. Even if IBM gets a court order for us to reveal your blockchain data, we can't do it. It's protected and encrypted in this area, and only you have the encryption keys. So the beta for that is something we also announced today. And then two weeks ago we announced the blockchain platform, it's kind of a technology that we put in place to accelerate and help people. >> Security is a huge issue, I mean the ICO marker for instance, remind me of the old stagecoach robberies, right. You literally do like a multimillion dollar ICO, completely a secured, when you're getting your wallet getting snatched, you're getting hijacked, is that something that is related to that? Or is that just a point of the security is still an open book? I mean you can have secure transactions on the blockchain but you still got your wallets out there, so you got to have a wallet strategy. >> Most of the Secure Container technology can be used for any Linux application that you run when it's out of beta. Right now it's in beta. So we're looking for users that want to have a very secure application environment, running on Linux and sign then up for our beta. >> Shaun can you tell us, what led you to this solution? I'm sure security has got to be high on your list, the kind of financial transactions that are involved in it, but I have to say a young small company, mainframe is not the initial thing that we think of. >> Again, the only way to solve the global problems is really go on such a scale that we can have hundreds of millions of pounds provided to the world's largest companies. Which just means it's got to be large scale, no interruptions and for us, trust is the biggest thing. Investor trust, client trust, and just even everyone's trust that not only the financial side, but you know we're delivering a promise of social good, environmental justice, that if we get an irrefutable trust that it's just the right system, and to me, blockchain's a trust stamp, IBM's a trust stamp, LinuxOne is a trust stamp that just it's the right way to do it on a global scale. And for us it was global was the only way to go. >> And now of course, the supply chain is a channel that you're dealing with that blockchain is a good fit for. A lot of these early use cases, their supply chain like, well you got to keep track of a lot of moving parts and who's contributing to what. >> You can have a digital token that represents the physical asset and you can kind of track it through that way and blockchain can keep the information safe and documented so that you don't lose track of the value. >> Well we're super excited. As you know, we're looking at blockchain for our audience and our world, so it's interesting, a lot of the blockchain, certainly people see the hype and the scams out there and the ICO stuff, which is natural, they're early market, the underbelly kind of shows itself, we've seen that movie before. But, here's the thing that I've never seen in my career ever. Very often, when you have alpha geeks getting super excited, we're talking CTOs, really strong technical people, and A plus entrepreneurs, they're salivating at the blockchain opportunity because they're the canaries in the coal mines in my opinion on disruption opportunities. You seeing use cases where I can solve that problem, people with passion are going after these new opportunities that were ungettable before because you'd have to roll out this complex software product, all these costs to get started. Same pattern. >> We're seeing a lot of technology people get excited about it. But they understand the technology relatively quickly and they can get it. What seems to be slowing down a lot of blockchain adoption is more the linkages with other organizations because when you're exchanging value, you're passing it between one organization and another, and another and a value chain. And getting that value chain where you can articulate who it is, and codifying the ways that you work with the people in the value chain and create a smart contract around that, that's what we see slowing down the progress of blockchain. >> We had Brian Behlendorf on yesterday, he runs the SmartLedger project for the group and we talked about decentralizations versus distributive, we all know what distributive computing is, we've seen that. But now with decentralizations, he had a good quote, he said, minimum viable decentralization and 'cause if people think that you have to have a completely decentralized environment which I thought was a really good observation. >> I agree, I heard him say that and it reminded me of one of the steps we see in blockchain progression is we have to get a minimum viable ecosystem together. We see people sometimes biting off too big of a problem and one thing I like about The Plastic Bank's approach is that they try to get it working right somewhere first and then scale from there. And then the same thing with blockchain. You have to get your ecosystem defined, you have to get that working and then expand from there. And that's one of the things that we've designed into our blockchain platform, is the ability to govern a group of folks that are trying to exchange value and then also how to operate a blockchain once it's exchanging value with a group of folks. Things like, lets say you have a new version of Hyperledger Fabric, you want to take down your blockchain that's operating while you install the new version, but we've made sure that you can do that in a smooth way that keeps on running. >> You know Alan, that is a super smart observation. I hundred percent agree with you. I've always said this, and Stu and I and Dave, we talked about this. Blockchain is a community win. The community could win this together as the community participants increase in that kind of philosophy, the value increases. If it's a winner take all, it doesn't work, clearly. So what do you guys with the ecosystem? That's a good question. Are you guys investing in the ecosystem? Can you give some examples. Obviously you're supporting great projects. >> We've built a lot of technology but one of the things that is unique about IBM's approach to blockchain is the governance tools that we've created to help manage the ecosystem. We're the only blockchain partner out there right now that has these kind of ecosystem partner tools that can kind of speed the creation of bringing multi parties together and helping them think through how they should govern the creation and then also the operation of the blockchain. What if you want to add a few more members after your blockchain is running? That's a technology problem, but it's also a business problem. And will your blockchain keep running? >> Well we'll keep in touch, we definitely want to do a lot more coverage on what you guys are doing. I think it's instrumental, we're doing a lot of coverage as well on the ICO side, tracking that business side of it, but down on the enterprise it's a lot of activity coming and I think Accenture is going to do very well. Shaun, get back to you for a second. Want to ask you a quick question. On a personal note, what has been a learning from your process? You're doing, what seems to be probably an exciting and intoxicating job where you're making social good happen, using some tech. I mean, it's a cool project. Assuming there's been some bumps along the road like any other entrepreneurial venture. What are some of the learnings you've taken away from where you are today, where you've come from and what you achieved? What are some personal learnings? >> I think really the two biggest things is one, especially coming from just a entrepreneurial nature, it's not what you know, it's what you can figure out. There's always a how. And for us, when it was when you come up with such a giant idea and you just know where it's going and where it can go past there. Mentally just becoming the person capable of achieving what you are trying to achieve as compared to getting caught up on all the things you don't know, I mean the more you know, the more you know how much you don't know and it's really just getting inspired by the fact that whatever the next answer, whatever the next hiccup, whatever the next how, we'll figure it out. I might now know the answer, but I'm committed to figuring it out and committed to becoming the person capable of figuring it out. And you know it's a journey and process and an inspiring journey to be on. >> You got to dream the future to create it. What you're saying is it's a growth mindset, I love that growth mindset, say hey we're going to go after it, we're going to see some things and have to figure it out, that's a great mindset. Versus nervousness and insecurity. Good job, well done. Well congratulations on your success and thanks for coming on theCUBE, we really appreciate it. Alan, we look forward to chatting with you in the future and talking blockchain. IBM here on theCUBE with the great projects they're doing on blockchain and also they had an announcement a couple weeks ago around some really cutting edge value around food distribution and value chain so again, Smarter Planet, I know you guys do a lot of investments early on but congratulations, and continued success Shaun. Live coverage here from the Open Source Summit in Los Angeles, California. It's theCube, I'm John Furrier, Stu Minniman, be right back with more after this short break.