>> Hello, everyone. Welcome to the special CUBE conversation. I'm John Furrier, the co-founder of SiliconANGLE Media, co-host of theCUBE. We're here at Sundance Film Festival, the Intel Tech Lounge for a one on one conversation with Kane Lee, who's the head of content at Baobab Studios in California. Thanks for joining me here at the Intel Tech Lounge. >> Really excited to be here. >> You know we just had a panel on the new creative here, and Intel is showing some great technology. Things like volumetric, all kinds of really hardcore tech. Really powering some of the VR, AR, mixed reality, all the trends that are happening around user experience. But, a new creative artist is out there. A new storyteller. It could be a 12 year old to a 50 year old. You're in the middle of it. You're an award winning producer. So you're building the stories, you're building the content. What's the biggest thing happening here at Sundance? >> I think it's really interesting, because content has always been my passion. Good storytelling. And growing up, it was always books and films, and all these traditional mediums that inspired me to sort of dream, and right here in Sundance, we're in the middle of a great sea change going on, because technology and art are coming together in such a fast pace, to really usher in the new generation of storytelling, and we're all very fortunate to be in the middle of that. This is a very unique period in our history as humans, and our culture, to challenge what storytelling really means, because VR, for us at Baobab, is the next great medium. And Sundance recognizes that. Technology companies like Intel recognize that. So we're all coming together at the film festival, and working together to define what that will mean. >> Kane, you're an Emmy award winning producer. Baobab's doing some cutting edge work. Take a minute to talk about what Baobab is doing, and why is it so relevant? We know it's cool. We've interviewed the CEO and Founder before. Share with the audience, what is Baobab doing? Why is it so relevant? >> So, we formed a couple years ago, and at the time, VR was, and it still is, in its very nascent stage. One thing that we recognized, was an opportunity to try to create content that would appeal for people from the ages of five to 105. There was a lot of documentaries, there was a lot of experiential art house type of material. And there was a lot of gaming type of content for VR. For us, we're big lovers of animation and how that unites families, kids, grandparents, teenagers, and we saw an opportunity to try to create content that could appeal to all of these different types of people through animation. So that's sort of our mission, is to inspire your childlike sense of wonder, using two mediums that are so meant for each other, which are animation and VR. >> I'd like to talk about some of the work you got going on a little bit later, but I want to talk about that 12 year old in his room, or the 16 year old that's got a full rig, tricked out with the keyboard, they're laying down music, they're building music, they're gaming, they might be creating art. They are a living, breathing creative. And, they're self learning. They're jumping on Youtube. They're jumping into VR meetups and groups. They're self learning. >> Kane: Absolutely. >> How do you connect to them? What do they do? What's the playbook? How do these people go to the next level? What's the industry doing around this? >> I think, one example I'll give is, I was at Annecy Film Festival, and that's one of the biggest animation focused film festivals in the world, and I was showcasing our very first piece, it was called Invasion, starring Ethan Hawke, where you're actually in the body of a bunny rabbit, and you meet another bunny rabbit. You create a bond. And together you thwart an alien invasion on Earth. What was so interesting to me, was I had never seen that sort of, that demo, that teenage demo, where young boys and girls would actually bring their parents back to the experience, and say this is what I want to study in college. This is what I want to do in art school. So, I think that they, growing up with all this new technology, really sort of get the idea of being in realtime, and having storytelling in realtime. And seeing that level of interest from that age group was very sort of affirming to us that we're on the right track, in terms of the next generation of storytelling. >> Well you guys are definitely on the right track, I can say that. But I think what your point confirms, and connects the dots for people that might not be in the industry is that the old tech world was, the geeks did it, software was an art and you had to be in that CS club. The democratization is a big trend here, and what you're talking about is, people are humanizing, they can see real emotional, practical examples. So the young guns, the young kids, they don't have baggage. They look at it with a clean slate and going, I want that. I can see myself using this. I can self actualize with this. So really kind of tips the scales, and proves the point. >> Absolutely. We world premiered Asteroids, our second VR experience, starring Elizabeth Banks, and one of the biggest millennial stars, Ingrid Nilson, last year at Sundance. Even had the first red carpet VR premiere in Sundance history. And watching the younger generation, it was our first piece where we actually used the controllers that had just come out in that past year. And watching them go in with no preconceived notions on what using controllers could be, to be a character in the experience, it was just fascinating, because they picked it up faster than anyone, and learned the language of being a character, and having hand controllers as a robot, so you could play fetch with an alien dog, or you could mirror their actions, or they might mirror yours, and creating these bonds and these experiences. So, that sort of fresh perspective is really exciting. >> Talk about the role of these experiences, and how they connect people, because one of the big trends also online today, in today's, I would say, yeah the peg the evolution is, you're really getting into the immersive experience, I believe that. But, content creates bonds between people, and good experiences creates glue between relationships, and forges new ones, maybe enhances existing ones. This is a big part of the media. >> Absolutely. For us, emotional connection is the key to getting people to put on headsets, and to come back to our experiences. And that emotional connection for us, is what we've witnessed, in terms of people forming bonds with our characters. So, everyone knows that VR can bring you to brand new worlds, and exciting places, and immerse you in places that you can never go. But, the one thing that I think we learned in our experience with VR, is that if you can create a bond between the user and other characters in the experience that they believe is real, and we use psychology, technology, and storytelling to do that, then they want to come back again and again. So, one of the trickiest parts of VR is trying to get people to have repeat views. And the feedback we've gotten from a lot of the technology platforms is people come back time and time again, and it seems to be because they actually believe these characters are real, and that they're friends. >> So talk about your journey, because you're at the front end of this wave, and you're participating, you're creating art, you're creating work product. You're building technology with the Baobab Studios. What would you do if you were 16? If you were a sophomore in high school, knowing what you know, and you could go back in time, or you could be today what you know at 16, what would you do? >> When I was 16, I had no idea what I was going to do. When I graduated from college, I had no idea what I was going to do. But what I will say is, VR is really unique because it's so interdisciplinary. So, it actually invites people from all different fabrics of society, and different types of education. The most, I would encourage 16 year olds to just be who they are, and to play. And if I talked to my 16 year old self, I would have just encouraged myself to follow my interest and pursuits more, because many years later, actually VR has brought me back to a lot of my roots, and different things that I studied growing up, and was fascinated by. >> So it ignited your passion. >> Absolutely. >> Or things that you were really into, that you might have forgotten. Is that- >> Yeah, I studied something called symbolic systems at Stanford University, and I had no idea what I was doing. It combined computer science, psychology, linguistics, and philosophy. And the first thing I did after college was pursue potentially a career as a lawyer. But now it all makes sense. VR makes, brings everything together. >> What could have been, you know? >> Absolutely. >> Well, a lot of neural network, symbolic systems, this is the underpinnings of this complex fabric that is powering this content market. So I'd love to get your thoughts. Is there a success formula that you're seeing emerging, I know there's no silver bullet yet. A lot of experimentation. A lot of new things happening. But as this technology, and the scaffolding around it is being built, while also original content is being built, it's still evolving. What's the success formula, and what's the pitfall? What to stay away from? >> I think it's about, it's really about good storytelling. And I think it's a time to be courageous and brave, and put forward stories that wouldn't have otherwise been told in the more traditional mediums. Our latest project in production that I'm so personally excited about, is called Legend of Crow. It stars John Legend as a beautiful bird with the most beautiful feathers, and the most gorgeous voice, who during dark and cold times, must go on a heroes journey to bring light back to the world. Something I feel like in this day and age, a lot of people can relate to. But, on top of this story being based upon a beautiful Native American legend that hasn't really been exposed to the world, we've taken the opportunity to take the themes of diversity and self sacrifice, and self acceptance, to create an all star cast of minorities and women, and that's something I feel the younger generations can really relate to, because having worked a lot in Hollywood as a producer in traditional TV and film, things take a while, and there's a certain way of casting and doing things that follow an older model, and I think younger audiences are excited to have a character like Moth in our experience who speaks both Spanish and English, because that's the way the world is today. >> So I got to ask you a quick, you brought up diversity and inclusion kind of in your comment. I got to bring this up, because you guys do hit a nice demographic that I think is super relevant and important, the younger generation. So I talk to a lot of young people all the time. I say things like, you don't need to be a computer scientist to get into this game. You can be super smart. You don't need to learn how to code hardcore coding to get into this. And they respond to that. And that's one kind of, I would say, narrative that conventional wisdom might not be right. And the other one is the diversity. So my son, 16 year old, says, "Dad, your generation is so politically correct. All this nonsense." So, the younger generation is not living what we're living in, in these dark times, I would say, certainly with diversity, but how does VR really equalize? And will the storm pass? Diversity, inclusion, all that great stuff that are core issues, certainly are being worked on. But, do we see hope here? >> Absolutely. I think disruption in the form of a new technology and a new medium is, while scary to some people, is actually the most exciting and fertile time to equalize. Our CEO, Maureen Fan, who is a college classmate of mine, always wanted to work in animation. And she finally saw the right opportunity when VR came, and we put on headsets for the first time, and saw how there could be a new wave of exciting animators, through this disruptive technology. Because everyone else in more traditional animation is so focused on the old model, and the old ways of doing things, of getting things off the ground, of financing, of creating certain kinds of content that have been proven over time, in the old sort of studio model. >> What were some of those things that were instrumental in this breakout, to forge this new ground? >> I think a lot of it is the technology finally being ready. Our CTO, Larry Cutler, actually studied virtual reality at Stanford a decade before Maureen and I were there, and he had always been waiting for the right time to go into VR. >> Does he preach down, hey kids, I used to walk in the snow with bare feet to you guys, or has he, what's his role, how's he doing? >> He's amazing. He was the head of global character tech for all of Dreamworks animation, and like I said, I think one thing that distinguishes us from some of the other people in VR is that we're so focused on characters, so focused on them making eye contact with you, or with their facial features reacting in realtime, and being very believable, and forging that bond between you and that character. So, for us, that character technology, and having the top people in that space work with us, is the long term thing that is going to differentiate us from the crowd. >> I'd like to get your reaction to my comment about the computer science, and that's mainly, mostly a Silicon Valley thing, living in Palo Alto, so, but people are struggling when they go to college. What should I major in? And there's a narrative right now, oh you got to learn how to code, you got to be a computer science major. You don't. You don't have to be a CS major. Some of the most creative and technical brilliance can also come from other disciplines. What's your reaction to that, and what's your advice? >> I think people should just follow their effort. Because, if you follow what naturally comes to you, what you're good at, and that also has meaning and interest to you, and something that you can get feedback along the way, which is the great thing about being in a growing space, you are going to just spend your, you're going to spend a lot of late nights doing that stuff, and you can always bring it into your career path when that happens. And I think, we're in a very DIY time in VR. No one knows anything. We're constantly making mistakes, but then learning from them. And that's the most exciting process of being where we are. So, to people who are of college age, I would just tell them follow your effort. If you're interested in VR, it's an exciting time to just do it yourself. Learn from your mistakes. And then, and try to create something new. >> What does the new creative mean to you. When you hear that, new creative, what does that mean to you? >> You know, it's interesting being at these talks and panels, and at all these festivals, because I feel like a lot of people are looking for that new innovator who comes out of nowhere, and sort of just redefines the industry. And that could very well happen. But I actually think what's really exciting about right now is, it's more about having, understanding the bridge between all the different mediums and disciplines. I think new things are created when you combine areas that have not been traditionally aligned. So for example, Orson Welles arguably created one of the first great cinematic masterpieces in Citizen Kane, but he was able to do so by bringing values from theater, and from radio, and areas where he sort of learned the art of storytelling. And he was able to combine them in new and interesting ways that people hadn't seen before. So, for me it's less about looking for that silver bullet of a creative person who comes out of nowhere, but these younger generations who understand these different mediums, combining them and creating connections with them in an exciting way. >> Brooks Brown from Starbury Studios said on the panel, the next breakout star is going to be the kid in the basement that no one's ever heard of. >> Very possibly, but that kid in the basement, he needs to be passionate about a lot of different disciplines. So, what we've tried to emulate in doing so, is bringing the best people in gaming, bringing the best people from traditional film, bringing people who had interests in a lot of different areas, different art forms, and letting them kind of play together and learn from each other. Argue with each other, you know? And then come up with something that no one's seen before. >> We're going to have to come up with a camera, so that could be like an experiment. Like it's just a reality show in and of itself. All that talent, multi discipline together. >> Absolutely. >> John: It's like dynamite ready to explode. >> It's the challenge, it's the blessing, it's the curse and the blessing of our medium right now, because there's so much more to discover, but if people come in and have an open mind, and are willing ... If the people from Hollywood are willing to learn from the people who do gaming in Silicon Valley, who are open to learning from the people in New York who grew up on live theater, I feel those, finding that intersection, finding those beautiful intersections are where we're going to thrive. >> Well you guys highlight that multi disciplinary thing, but also highlights why diversity is so important. Diversity brings the most perspectives to the table, the most data, most contribution. It might be a little bit longer to work through the arguments, right? You got to be patient. >> Absolutely you have to be patient. We're really lucky to be working with John Legend on our VR piece. He had actually been looking for several years to find, wanting to play in this space, but not wanting to do it with the wrong partner at the wrong time. So, it's, there's an art to timing in everything that we do right now, and when we presented to him the story we're doing with the Legend of Crow, it felt like the perfect sort of match. >> Legend of Crow coming out. Head of Content, Kane Lee here, Baobab Studios. Thanks for spending the time here on the Cube Conversation. What's the timing of the release of the program? >> Probably late spring, but we're going to be announcing some news around that soon, and we have some more exciting updates about it that I can't wait to share. >> Alright, we are here at the Intel Tech Lounge as the Cube's Conversation at Sundance Film Festival, part of our coverage of Sundance 2018. I'm John Furrier, thanks for watching.

>> Hey everyone. Welcome back to theCUBE's coverage day two of CloudNative Security CON 23. Lisa Martin here in studio in Palo Alto with John Furrier. John, we've had some great conversations. I've had a global event. This was a global event. We had Germany on yesterday. We had the Boston Studio. We had folks on the ground in Seattle. Lot of great conversations, a lot of great momentum at this event. What is your number one takeaway with this inaugural event? >> Well, first of all, our coverage with our CUBE alumni experts coming in remotely this remote event for us, I think this event as an inaugural event stood out because one, it was done very carefully and methodically from the CNCF. I think they didn't want to overplay their hand relative to breaking out from CUBE CON So Kubernetes success and CloudNative development has been such a success and that event and ecosystem is booming, right? So that's the big story is they have the breakout event and the question was, was it a good call? Was it successful? Was it going to, would the dog hunt as they say, in this case, I think the big takeaway is that it was successful by all measures. One, people enthusiastic and confident that this has the ability to stand on its own and still contribute without taking away from the benefits and growth of Kubernetes CUBE CON and CloudNative console. So that was the key. Hallway conversations, the sessions all curated and developed properly to be different and focused for that reason. So I think the big takeaway is that the CNCF did a good job on how they rolled this out. Again, it was very intimate event small reminds me of first CUBE CON in Seattle, kind of let's test it out. Let's see how it goes. Again, clearly it was people successful and they understood why they're doing it. And as we commented out in our earlier segments this is not something new. Amazon Web Services has re:Invent and re:Inforce So a lot of parallels there. I see there. So I think good call. CNCF did the right thing. I think this has legs. And then as Dave pointed out, Dave Vellante, on our last keynote analysis was the business model of the hackers is better than the business model of the industry. They're making more money, it costs less so, you know, they're playing offense and the industry playing defense. That has to change. And as Dave pointed out we have to make the cost of hacking and breaches and cybersecurity higher so that the business model crashes. And I think that's the strategic imperative. So I think the combination of the realities of the market globally and open source has to go faster. It's good to kind of decouple and be highly cohesive in the focus. So to me that's the big takeaway. And then the other one is, is that there's a lot more security problems still unresolved. The emphasis on developers productivity is at risk here, if not solved. You saw supply chain software, again, front and center and then down in the weeds outside of Kubernetes, things like BIND and DNS were brought up. You're seeing the Linux kernel. Really important things got to be paid attention to. So I think very good call, very good focus. >> I would love if for us to be able to, as the months go on talk to some of the practitioners that actually got to attend. There were 72 sessions, that's a lot of content for a small event. Obviously to your point, very well curated. We did hear from some folks yesterday who were just excited to get the community back together in person. To your point, having this dedicated focus on CloudNativesecurity is incredibly important. You talked about, you know, the offense defense, the fact that right now the industry needs to be able to pivot from being on defense to being on offense. This is a challenging thing because it is so lucrative for hackers. But this seems to be from what we've heard in the last couple days, the right community with the right focus to be able to make that pivot. >> Yeah, and I think if you look at the success of Kubernetes, 'cause again we were there at theCUBE first one CUBE CON, the end user stories really drove end user participation. Drove the birth of Kubernetes. Left some of these CloudNative early adopters early pioneers that were using cloud hyperscale really set the table for CloudNative CON. I think you're seeing that here with this CloudNative SecurityCON where I think we're see a lot more end user stories because of the security, the hairs on fire as we heard from Madrona Ventures, you know, as they as an investor you have a lot of use cases out there where customers are leaning in with getting the rolling up their sleeves, working with open source. This has to be the driver. So I'm expecting to see the next level of SecurityCON to be end user focused. Much more than vendor focused. Where CUBECON was very end user focused and then attracted all the vendors in that grew the industry. I expect the similar pattern here where end user action will be very high at the beginning and that will essentially be the rising tide for the vendors to be then participating. So I expect almost a similar trajectory to CUBECON. >> That's a good path that it needs to all be about all the end users. One of the things I'm curious if what you heard was what are some of the key factors that are going to move CloudNative Security forward? What did you hear the last two days? >> I heard that there's a lot of security problems and no one wants to kind of brag about this but there's a lot of under the hood stuff that needs to get taken care of. So if automation scales, and we heard that from one of the startups we've just interviewed. If automation and scale continues to happen and with the business model of the hackers still booming, security has to be refactored quickly and there's going to be an opportunity structurally to use the cloud for that. So I think it's a good opportunity now to get dedicated focus on fixing things like the DNS stuff old school under the hood, plumbing, networking protocols. You're going to start to see this super cloud-like environment emerge where data's involved, everything's happening and so security has to be re imagined. And I think there's a do over opportunity for the security industry with CloudNative driving that. And I think this is the big thing that I see as an opportunity to, from a story standpoint from a coverage standpoint is that it's a do-over for security. >> One of the things that we heard yesterday is that there's a lot of it, it's a pretty high percentage of organizations that either don't have a SOCK or have a very primitive SOCK. Which kind of surprised me that at this day and age the risks are there. We talked about that today's focus and the keynote was a lot about the software supply chain and what's going on there. What did you hear in terms of the appetite for organizations through the voice of the practitioner to say, you know what guys, we got to get going because there's going to be the hackers are they're here. >> I didn't hear much about that in the coverage 'cause we weren't in the hallways. But from reading the tea leaves and talking to the folks on the ground, I think there's an implied like there's an unlimited money from customers. So it's a very robust from the data infrastructure stack building we cover with the angel investor Kane you're seeing data infrastructure's going to be part of the solution here 'cause data and security go hand in hand. So everyone's got basically checkbook wide open everyone wants to have the answer. And we commented that the co-founder of Palo Alto you had on our coverage yesterday was saying that you know, there's no real platform, there's a lot of tools out there. People will buy anything. So there's still a huge appetite and spend in security but the answer's not going to more tool sprawling. It's going to more platform auto, something that enables automation, fix some of the underlying mechanisms involved and fix it fast. So to me I think it's going to be a robust monetary opportunity because of the demand on the business side. So I don't see that changing at all and I think it's going to accelerate. >> It's a great point in terms of the demand for the business side because as we know as we said yesterday, the next Log4j is out there. It's not a matter of if this happens again it's when, it's the extent, it's how frequent we know that. So organizations all the way up to the board have to be concerned about brand reputation. Nobody wants to be the next big headline in terms of breaches and customer data being given to hackers and hackers making all this money on that. That has to go all the way up to the board and there needs to be alignment between the board and the executives at the organization in terms of how they're going to deal with security, and now. This is not a conversation that can wait. Yeah, I mean I think the five C's we talked about yesterday the culture of companies, the cloud is an enabler, you've got clusters of servers and capabilities, Kubernetes clusters, you've got code and you've got all kinds of, you know, things going on there. Each one has elements that are at risk for hacking, right? So that to me is something that's super important. I think that's why the focus on security's different and important, but it's not going to fork the main event. So that's why I think the spin out was, spinout, or the new event is a good call by the CNCF. >> One of the things today that struck me they're talking a lot about software supply chain and that's been in the headlines for quite a while now. And a stat that was shared this morning during the keynote just blew my brains that there was a 742% increase in the software supply chain attacks occurring over the last three years. It's during Covid times, that is a massive increase. The threat landscape is just growing so amorphously but organizations need to help dial that down because their success and the health of the individuals and the end users is at risk. Well, Covid is an environment where everyone's kind of working at home. So there was some disruption to infrastructure. Also, when you have change like that, there's opportunities for hackers, they'll arbitrage that big time. But I think general the landscape is changing. There's no perimeter anymore. It's CloudNative, this is where it is and people who are moving from old IT to CloudNative, they're at risk. That's why there's tons of ransomware. That's why there's tons of risk. There's just hygiene, from hygiene to architecture and like Nick said from Palo Alto, the co-founder, there's not a lot of architecture in security. So yeah, people have bulked up their security teams but you're going to start to see much more holistic thinking around redoing security. I think that's the opportunity to propel CloudNative, and I think you'll see a lot more coming out of this. >> Did you hear any specific information on some of the CloudNative projects going on that really excite you in terms of these are the right people going after the right challenges to solve in the right direction? >> Well I saw the sessions and what jumped out to me at the sessions was it's a lot of extensions of what we heard at CUBECON and I think what they want to do is take out the big items and break 'em out in security. Kubescape was one we just covered. They want to get more sandbox type stuff into the security side that's very security focused but also plays well with CUBECON. So we'll hear more about how this plays out when we're in Amsterdam coming up in April for CUBECON to hear how that ecosystem, because I think it'll be kind of a relief to kind of decouple security 'cause that gives more focus to the stakeholders in CUBECON. There's a lot of issues going on there and you know service meshes and whatnot. So it's a lot of good stuff happening. >> A lot of good stuff happening. One of the things that'll be great about CUBECON is that we always get the voice of the customer. We get vendors coming on with the voice of the customer talking about and you know in that case how they're using Kubernetes to drive the business forward. But it'll be great to be able to pull in some of the security conversations that spin out of CloudNative Security CON to understand how those end users are embracing the technology. You brought up I think Nir Zuk from Palo Alto Networks, one of the themes there when Dave and I did their Ignite event in December was, of 22, was really consolidation. There are so many tools out there that organizations have to wrap their heads around and they need to be able to have the right enablement content which this event probably delivered to figure out how do we consolidate security tools effectively, efficiently in a way that helps dial down our risk profile because the risks just seem to keep growing. >> Yeah, and I love the technical nature of all that and I think this is going to be the continued focus. Chris Aniszczyk who's the CTO listed like E and BPF we covered with Liz Rice is one of the most three important points of the conference and it's just, it's very nerdy and that's what's needed. I mean it's technical. And again, there's no real standards bodies anymore. The old days developers I think are super important to be the arbiters here. And again, what I love about the CNCF is that they're developer focused and we heard developer first even in security. So you know, this is a sea change and I think, you know, developers' choice will be the standards bodies. >> Lisa: Yeah, yeah. >> They decide the future. >> Yeah. >> And I think having the sandboxing and bringing this out will hopefully accelerate more developer choice and self-service. >> You've been talking about kind of putting the developers in the driver's seat as really being the key decision makers for a while. Did you hear information over the last couple of days that validates that? >> Yeah, absolutely. It's clearly the fact that they did this was one. The other one is, is that engineering teams and dev teams and script teams, they're blending together. It's not just separate silos and the ones that are changing their team dynamics, again, back to the culture are winning. And I think this has to happen. Security has to be embedded everywhere in making it frictionless and to provide kind of the guardrail so developers don't slow down. And I think where security has become a drag or an anchor or a blocker has been just configuration of how the organization's handling it. So I think when people recognize that the developers are in charge and they're should be driving the application development you got to make sure that's secure. And so that's always going to be friction and I think whoever does it, whoever unlocks that for the developer to go faster will win. >> Right. Oh, that's what I'm sure magic to a developer's ear is the ability to go faster and be able to focus on co-development in a secure fashion. What are some of the things that you're excited about for CUBECON. Here we are in February, 2023 and CUBECON is just around the corner in April. What are some of the things that you're excited about based on the groundswell momentum that this first inaugural CloudNative Security CON is generating from a community, a culture perspective? >> I think this year's going to be very interesting 'cause we have an economic challenge globally. There's all kinds of geopolitical things happening. I think there's going to be very entrepreneurial activity this year more than ever. I think you're going to see a lot more innovative projects ideas hitting the table. I think it's going to be a lot more entrepreneurial just because the cycle we're in. And also I think the acceleration of mainstream deployments of out of the CNCF's main event CUBECON will happen. You'll see a lot more successes, scale, more clarity on where the security holes are or aren't. Where the benefits are. I think containers and microservices are continuing to surge. I think the Cloud scale hyperscale as Amazon, Azure, Google will be more aggressive. I think AI will be a big theme this year. I think you can see how data is going to infect some of the innovation thinking. I'm really excited about the data infrastructure because it powers a lot of things in the Cloud. So I think the Amazon Web Services, Azure next level gen clouds will impact what happens in the CloudNative foundation. >> Did you have any conversations yesterday or today with respect to AI and security? Was that a focus of anybody's? Talk to me about that. >> Well, I didn't hear any sessions on AI but we saw some demos on stage. But they're teasing out that this is an augmentation to their mission, right? So I think a lot of people are looking at AI as, again, like I always said there's the naysayers who think it's kind of a gimmick or nothing to see here, and then some are just going to blown away. I think the people who are alpha geeks and the industry connect the dots and understand that AI is going to be an accelerant to a lot of heavy lifting that was either manual, you know, hard to do things that was boring or muck as they say. I think that's going to be where you'll see the AI stories where it's going to accelerate either ways to make security better or make developers more confident and productive. >> Or both. >> Yeah. So definitely AI will be part of it. Yeah, definitely. One of the things too that I'm wondering if, you know, we talk about CloudNative and the goal of it, the importance of it. Do you think that this event, in terms of what we were able to see, obviously being remote the event going on in Seattle, us being here in Palo Alto and Boston and guests on from Seattle and Germany and all over, did you hear the really the validation for why CloudNative Security why CloudNative is important for organizations whether it's a bank or a hospital or a retailer? Is that validation clear and present? >> Yeah, absolutely. I think it was implied. I don't think there was like anyone's trying to debate that. I think this conference was more of it's assumed and they were really trying to push the ability to make security less defensive, more offensive and more accelerated into the solving the problems with the businesses that are out there. So clearly the CloudNative community understands where the security challenges are and where they're emerging. So having a dedicated event will help address that. And they've got great co-chairs too that put it together. So I think that's very positive. >> Yeah. Do you think, is it possible, I mean, like you said several times today so eloquently the industry's on the defense when it comes to security and the hackers are on the offense. Is it really possible to make that switch or obviously get some balances. As technology advances and industry gets to take advantage of that, so do the hackers, is that balance achievable? >> Absolutely. I mean, I think totally achievable. The question's going to be what's the environment going to be like? And I remember as context to understanding whether it's viable or not, is to look at, just go back 13 years ago, I remember in 2010 Amazon was viewed as an unsecure environment. Everyone's saying, "Oh, the cloud is not secure." And I remember interviewing Steve Schmidt at AWS and we discussed specifically how Amazon Cloud was being leveraged by hackers. They made it more complex for the hackers. And he said, "This is just the beginning." It's kind of like barbed wire on a fence. It's yeah, you're not going to climb it so people can get over it. And so since then what's happened is the Cloud has become more secure than on premises for a lot of either you know, personnel reasons, culture reasons, not updating, you know, from patches to just being insecure to be more insecure. So that to me means that the flip the script can be flipped. >> Yeah. And I think with CloudNative they can build in automation and code to solve some of these problems and make it more complex for the hacker. >> Lisa: Yes. >> And increase the cost. >> Yeah, exactly. Make it more complex. Increase the cost. That'll be in interesting journey to follow. So John, here we are early February, 2023 theCUBE starting out strong as always. What year are we in, 12? Year 12? >> 13th year >> 13! What's next for theCUBE? What's coming up that excites you? >> Well, we're going to do a lot more events. We got the theCUBE in studio that I call theCUBE Center as kind of internal code word, but like, this is more about getting the word out that we can cover events remotely as events are starting to change with hybrid, digital is going to be a big part of that. So I think you're going to see a lot more CUBE on location. We're going to do, still do theCUBE and have theCUBE cover events from the studio to get deeper perspective because we can then bring people in remote through our our studio team. We can bring our CUBE alumni in. We have a corpus of content and experts to bring to table. So I think the coverage will be increased. The expertise and data will be flowing through theCUBE and so Cube Center, CUBE CUBE Studio. >> Lisa: Love it. >> Will be a integral part of our coverage. >> I love that. And we have such great conversations with guests in person, but also virtually, digitally as well. We still get the voices of the practitioners and the customers and the vendors and the partner ecosystem really kind of lauded loud and clear through theCUBE megaphone as I would say. >> And of course getting the clips out there, getting the highlights. >> Yeah. >> Getting more stories. No stories too small for theCUBE. We can make it easy to get the best content. >> The best content. John, it's been fun covering CloudNative security CON with you with you. And Dave and our guests, thank you so much for the opportunity and looking forward to the next event. >> John: All right. We'll see you at Amsterdam. >> Yeah, I'll be there. We want to thank you so much for watching TheCUBES's two day coverage of CloudNative Security CON 23. We're live in Palo Alto. You are live wherever you are and we appreciate your time and your view of this event. For John Furrier, Dave Vellante, I'm Lisa Martin. Thanks for watching guys. We'll see you at the next show.

>>Okay. We're here at the cube covering Couchbase connect online 2021 modernized. Now this is Dave Vellante and I'm here with Couchbase CEO, Matt Kane. We just saw them at your keynote, blending out the journey to the modern enterprise. Thanks for taking some time with us. >>Hey, thanks, Dave. Great to see you again. Hope everything's well with you. >>Good. Thank you. You know, hanging in there. So look, the big themes from my standpoint, where it's not just about what I call paving the cow path. What I mean by that is just moving old to new, you know, that's good. And it's gonna allow you to simplify and be more agile. But the point I take away is you should also build a new capabilities, maybe share some of your thoughts and add some color, please, to those takeaways. >>I think that's a great takeaway, Dave. And when we think about this, we step back and we put ourselves in the shoes of our customers and whether it's retail customers or next generation financial services or healthcare providers, or what have you each and every one of our customers around the world are thinking about how to create better experiences for their customers. And Dave, we go through this every day, whether it's on our personal lives or in our professional lives, we expect our technology to help us and create better, highly interactive, personalized experiences via the applications that we leverage throughout the day. And you and I have probably access tens if not, hundreds of applications up to this point, uh, today. And we'll, we'll do that as we continue to go forward. And so if you think about, well, what are the challenges of these enterprises to create those experiences? >>Well, at the end of the day, they're writing applications and those applications need to draw upon massive amounts of data and to provide the experiences that we're talking about today. It's not just structured information, but it's unstructured information. And how do I put that together in a seamless way that I create real-time runtime experiences? Well, at the end of the day software, um, developers can, can write code to do anything, but on the critical path of all that is a database. And if you don't have a database that can serve these applications, you're dead in the water. And so as the enterprise thinks about building applications, they're constantly thinking about new capabilities. How can I provide a recommendation engine for Dave, or how can I ensure that the promotion fits the needs of him and his family when he's booking a particular trip, but at the same time, there's legacy applications that have been built and optimized for many, many years, that that are storing critical information and algorithms that need to be combined with those new capabilities to create the experience of people are after. >>And so when you really look at it from a database perspective, you have to modernize your application stack, but you also have to combine that with new capabilities. Now that's easier said than done. The challenge is to do at a database layer are fundamentally sophisticated and some of the most advanced computer science challenges that exist in all of technology. And that is what Couchbase is about. We have carefully architected a platform that bridges some of the best of relational technology with that of modern, no SQL technology in a single integrated platform that services not only enterprise architects, but application developers to provide the very experiences that you and I have come to expect, and that we're going to expect to increase as, as we go forward. So you're absolutely right. It is about putting those two things together. So is that, >>Is that w what you just described is that what you mean by multimodal two-part question? And then the second part is, are you seeing any industry patterns where that appears to be more relevant? >>So when we, when we talk about multimodal, Dave, we're very specific in, in what that means, and, and that's essentially taking a platform approach to data management. So how do we ensure that we have multiple ways to manage data inside of our platform? Couchbase is a key value cache or a document data store. We support, uh, acid transactions, and we've also added operational analytics. And so if you think about all of those modalities, a lot of application teams would think, well, do I need disparate solutions, uh, you know, to, to solve those problems. We think it's of fundamental importance as the modern database for enterprise applications, that we put that together in a single platform, because that's how applications want to be, uh, developed on top of that. We layer on additional services that developers can take advantage of to right, you know, these really rich, personalized, uh, applications. >>And so, as we think about our path forward and some of the market dynamics, we see one of the dynamics that we think is going to play out over the next few years is enterprises. Can't continue to proliferate point solutions for all these disparate problems that they solve. They need to bet on strategic solutions that are going to be platforms to support many of these needs as these go, as they go forward, particularly as they think about long-term total cost of ownership. And when we think about the modalities we're supporting and the enterprise applications we support, we want to ensure that we are a tool that can be leveraged for the right use cases, and then make sure that we have the connection points to other solutions that were not built and optimize for, to have a complete solution for our enterprise customers. So multi-modal layer consolidation platform approach. We think this is going to be absolutely critical as we get into the next chapters of the database transition. >>Great. Thank you for that. So you just described, you know, your UVP to me anyway, your unique value proposition. And I wonder if you could, in thinking about the market big waves that are occurring now, the hybrid work, digitization, the reliance on cloud and cloud migration, how does your unique value prop tie in if you will vector in to those trends that we also often talk about? >>Yeah. Great question, Dave. I appreciate you raising that. So what, what I was articulating, um, were some really important attributes of what may Couchbase Couchbase that were multimodal. We take a platform approach under the hood. Dave, we take great pride in the architectural approach that we have, um, up to this point in building that platform, uh, we're an in-memory shared nothing scale out cloud native architecture that has been designed for today and the future scale and performance. We've architected our platform to run anywhere. So enterprises enjoy the benefits of running in all major public clouds. They can run in private data centers and they can run all the way out to the edge in a single integrated platform with continuity between any point of that network. Topology, if I'm an active, active, active, fail over active, active, passive, any one of those configurations, that is the dependency of distributed applications. >>And we as users want the application to be up and running with the appropriate amount of data wherever. And whenever we are Couchbase has been built for the highest scale and performance to run in that distributed environment. With those modalities that I talked about now to increase, uh, our relevance in the enterprise. There are two personas that we think about a lot. One of them are the architects who are responsible for ensuring that things run in public clouds, that they scale and perform that they meet the SLS of the businesses they serve. But critically important. As you know, Dave is the role of application developers. They got to write killer apps. And so if you think about the needs of enterprise architects, scale performance, reliability, GDPR, CCPA security, those are really, really important. Developers are focused on flexibility, ease of use agility also really, really important, putting those together in an integrated platform. That's what makes Couchbase Couchbase. And there is no other vendor that can bring those capabilities tied to the themes of data, explosion, everything happening at the edge, a single platform that can leverage structured and unstructured information. When we talk about being ready for this moment and why we're so excited about our future and why you're hearing customers say the amazing things they are at our show, it's because of that unique architecture and, and the fact that Couchbase is truly differentiated as a modern database for enterprise applications for the future. >>You know, sometimes those things are counter poised, right? The architectural Providence, and the need for developer agility. That is a nontrivial challenge. Um, in, in one the computer science challenge that obviously you're focused on your big news here, uh, at the show is Couchbase Capella, Capella, by the way, as the brightest star in the constellation, or I go for those of you space nuts. Well, what are the critical aspects of Capella related to Couchbase's cloud strategy? And what does this announcement mean for your customers, Matt? Yeah, >>We couldn't be more excited about a Capella and I'd like to take a moment to congratulate the teams that have been working so hard at Couchbase to, to get to this moment. Um, also want to thank our customers for all the input, uh, that, that we take very seriously. And in thinking through our innovation, um, is we think about all the things we've talked about up to this point. Those are fundamentally important. And we think about the capability of a database that enterprises need. What we also spend a lot of time thinking about is how do customers consume all of that capability, right? And, and enterprises want freedom of choice on how they consume deploy, run, and manage their database for a lot of our customers, they're very happy leveraging our platform and managing that. And they're very diverse, very customized, specific environments, but there are a lot of customers that want us to take over the management and the operation of the database. >>They want the fastest path to D developer, agility and productivity, uh, and they want the best TCO relative to other databases of service offerings. And that is exactly what we have provided with Couchbase Capella. So customers can now come to us, they're up and running with the best database in the industry. Self-serve easy to use up and going, you know, the, the, the most simple experience and the fastest path to value, but that TCO point is fundamentally important. And what's interesting the way we've architected this, the more you scale with Couchbase Capella, the better the TCO gets. And I think that demonstrates our focus on enterprise, the mission critical nature of, of the applications that we support. Um, but you know, we're, we're really excited about Capella. We think it's going to be a great experience for our existing customers, our new customers, um, along with the announcement of the product today, you've heard some things about some of the packaging and ways in which developers can try out the solution in a really unique and cool way. We're providing other great experiences for developers on technical integrations and ideas from other customers on how to take advantage of the Couchbase platform. So we're thinking pretty holistically about consumption, uh, experience. Uh, and again, the fact that it's built on a kind of the foundation of, of Couchbase server seven oh, and, and our, our core platform with all the advantages that that brings with it. Uh, we're, we're pretty excited about the, uh, the announcement and all that that has for, for the company in front of us. So let's on >>For a minute and I want to double click on the, how you see the uniqueness of Capella. So when I think about Couchbase's heritage, the idea of next-generation not, not only SQL database, the acid properties that you talked about, the scale and the performance required for mission critical workloads and your focus on sequel fluency, these tenants of differentiated Couchbase, is it sort of the same kind of approach for Capella and what specifically differentiates Capella in your mind from the spate of other database databases, a service offerings that are out there in the marketplace? >>Well, look at it. When, when enterprises are thinking about applications, particularly the applications that they're running their business on, I like to say the good enough is not a viable strategy for the database. And what that means is you've got to have high performance, you've got to have scale, you've got to have, you know, distributed, uh, attributes. We believe fundamentally that you need to go cloud to edge. Um, that's going to be paramount and we're going to continue to innovate on our core database. So to take all of that power and then put it in a consumption model, as easy as Capella, I mean, Dave, we now have people being able to get up and running in a matter of minutes and, and they're writing applications, uh, on Capella leveraging the full power and breadth of all the capabilities, uh, in, in Couchbase. And going back to something that we talked about earlier dynamics in, in the industry will enterprise is really need to think about total cost of ownership. >>So how am I innovating and solving some of my most fundamental application challenges, but mindful of, you know, the cost and the return of that over time for us to come out with the highest performing database at the lowest TCO for those applications. I mean that that's pretty radical innovation and, and pretty true differentiation that our enterprise and other customer segments are really looking forward to. And then you layer in the fact that we're doing all of this in the de facto language that everybody in the world, the database speaks, which is cul you know, we like to say, it's easy SQL you get up and running, you're going, we speak your dialect. And we give you all of the benefits of this modern platform that are gonna make your job easier. Uh, you know, I think there's a reason why it's the brightest star in, uh, in, in the hemisphere. >>You know, it's funny, you, you, you, you used to talk about your, your S your SQL prowess. And, and that was that, that was the epiphany to me in the early days of big data. It was like the killer app for big data was SQL. And that changed. Everybody's thinking, let's talk about what's next for Couchbase you're a public company now, what are your priorities? How are you spending your time met? >>Well, look, Dave, we're, we're, uh, we're, we're gonna main remain maniacally focused on ensuring that we continue to innovate and solve the biggest problems, the biggest database challenges for enterprise customers. Um, we believe deeply in architecting differentiation that can be sustained over time. Uh, we've done that up to this point and we're going to remain steadfast in that mission. Uh, at the same time, we are entirely focused on satisfying our customers and, uh, demonstrating that we're a business partner, not just, just a vendor. So, you know, building partnerships, making sure we have the appropriate technical integration, supporting customers on their digital transformation strategies, continuing to invest in those capabilities to support customer journeys and make sure they're successful through that through their transformation. I mean, we're investing across all aspects of the business, across all aspects of the world. Uh, we're going to continue to be extremely proud of not just what we do, but how we do it. >>We are a values based organization. We have an incredible world-class team that we continue to grow on on a daily basis. And I'm going to make sure that we're spending time on each one of those and those things are in harmony. So we can continue to build a very vibrant, uh, company that's going to be around for a long, long time and continue to do great things for our customers. When we think about next generation technology, we are in the early innings of what we believe to be truly a generational market transition and the demands of applications and all things digital and combining, you know, technology that goes truly out to the edge and redefining what the edge is even, uh, and, and really thinking through how a platform needs to go, where the data resides to provide people, the experience and machines, the experiences that they need, uh, to, uh, complete their mission of digital transformation. Uh, there's some really mind-bending stuff that we're thinking through as we get, as we get way out there. Uh, but we're gonna continue to do it through the lens of solving big customer problems, making sure they're successful and then continuing to innovate as we go forward. >>Well, we're really excited to follow you guys report on this. And the database is no longer just kind of a bespoke bucket. It's a fundamental component of, of a digital fabric that's growing and becoming ubiquitous as part of a new data era. So we want to thank everybody for watching this keynote summary with Matt Kane, CEO of Couchbase Matt. We wish you all the best in the years ahead, and we look forward to seeing you in person, hopefully in the near future. >>Thanks a lot. See you soon, Dave. Appreciate >>It. All right. Thank you for watching our coverage at Couchbase connect 2021 modernized. Now keep it right there for more coverage that educates and inspires. You're watching the cube.