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Joe CaraDonna & Bob Ganley, Dell EMC | AWS re:Invent 2019


 

(upbeat music) >> Announcer: Live from Las Vegas, it's theCUBE. Covering AWS re:Invent 2019, brought to you by Amazon Web Services and Intel, along with it's Ecosystem partners. >> Good morning, welcome back to theCUBE, Lisa Martin live at AWS re:Invent. Day two of theCUBEs coverage. I am with Stu Miniman, and Stu and I are pleased to welcome a couple of guests of our own from Dell EMC. To my left is Joe CaraDonna, the VP of engineering technology. Welcome to theCUBE. >> Good to be here. >> And then one of our alumni, we've got Bob Ganley, senior consultant Cloud product marketing. Welcome back. >> Thank you. Glad to be here. >> So guys, here we are at AWS re:Invent, with 60 plus thousand people all over the strip here. We know Dell technologies, Dell EMC well, big friends of theCUBE. Joe, Dell, AWS, what's going on? You guys are here. >> Apparently Cloud is a thing. >> Lisa: I heard that. I think I've seen the sticker. >> Yeah, you've seen the sticker. Over the last year, we've been busy rolling out new Cloud services. I mean, look around right. It's important to our customers that we can deliver hybrid Cloud solutions to them, that are meaningful to them and to help them get their workloads to the Cloud. and to be able to migrate, move between Clouds and data center. >> Yeah, Joe, maybe expand a little on this. So we watched when VMware made the partnership announcement with AWS a couple of years ago, which sent ripples through the industry. And VMware has had a large presence at this show, we've seen a lot of announcements and movements with Dell, Dell technologies, Dell EMC over the last year or more, but this is the first year that Dell's actually exhibiting here so help explain for our audience a little bit that dynamic with leveraging VMware and also what Dell is bringing to this ecosystem. >> Yeah, sure. I mean, the way we think about it is, it's really a multi-level stack, you have the application layer and you've got the data layer. So applications with VMware, we're focusing on enabling applications, whether they're VMs or containerized now, being able to move those to the Cloud, move them on-prem. Same is true for data. And data is actually the harder part of the problem, in my opinion, all right, because data has gravity. It's just big, it's hard to move, the principles of data in the Cloud are the same as they are on-prem where you still have to provide the high availability and the accessibility and the security and the capacity and scale in the Cloud as you would in the data center. And what we've been doing here, with our Cloud storage services is bringing essentially our range as a service, to the Cloud. >> You talked about some of those changes and absolutely, data's at the center of everything. We've been saying for a long time, you talk about digital transformation, the outcome of that is if you're not letting data drive your decisions, you really haven't been successful there. One of the biggest challenges beyond data, is the applications. Customers have hundreds, if not thousands of applications, they're building new ones, they're migrating, they're breaking them apart in to micro services, Bob, help us understand where that intersects with what you're talking with customers about. >> Yeah, absolutely. So one of the reasons we're here is most organizations today are leveraging some public Cloud services and at the same time, most organizations have investment on-prem infrastructure. I think we heard Andy say in the keynote yesterday, 97% of all enterprise IT spend is on-prem right now. So organizations are trying to figure out how to make those work together. And that's really what we're here to do, is help organizations figure out how to make their big on-prem investment work well with their public Cloud investment and AWS is clearly the leader there in that space and so we're here to work with our customers in order to help them really bridge that gap between public Cloud and private Cloud and make them work together well. >> And Bob, where does that conversation start? Because one of the other things that Andy talked about is that, his four essentials for transformation is it's got to start at the senior executive level, strategic vision that's aggressively pushed down throughout the organization. Are you now having conversations at that CEO level for them to really include this value of data and apps as part of an overall business transformation? >> Yeah, definitely. If you think about it, it's all about people, process and technology. And technology is only a small part of it. And I think that's the important thing about what Andy was saying in the keynote yesterday, is that it's about making sure that Cloud as an operating model, not as a place, but as an operating model, gets adopted across your organization. And that has to have senior leadership investment. Yeah, they have to be invested in this move, but both from an applications and a data perspective. >> Yeah and on the technology side of things, you want to be able to give the developers the tools they need so they can develop those Cloud native applications. So in the on-prem sphere, we have ECS or objects stored kind of technology for bringing an object to data center. We're plugging into kubernetes every which way. With VMware, we're developing CSI drivers across our storage portfolio to be able to plug in to these kubernetes environments. And we're enabling for data and application migration across environments, as well. >> In many ways, Joe, we've seen, there's a really disaggregation of how people build things. When I talk to the developer community, hybrid is the model that many of them are using, but it used to be nice in the old days as, I bought a box and it had all the feature checklist that I wanted. Now, I need to put together all these micro services. So help us understand some of those services that you provide everywhere. >> It's a horror, right? What did Andy Jassy say yesterday, these are your father's data requirements, right? And he's right about that because what's happening with data is it's sprawling. You have them in data centers, you have them in Cloud, you have them in multiple Clouds, you have them in SaaS portals, you have it on file services and blog services, and how do you wrap your arms around that? And especially when you start looking at use cases like data analytics and you start thinking about data sets, how do you manage data sets? Maybe I had my data born on-prem and I want to do my analytics in the Cloud, how do I even wrap my hands around data sets? So we have a product called ClarityNow, that in fact does that. It indexes billions of files and objects across our storage, across our Cloud services, across Amazon S3, across third party NAS systems as well, and you can get a single pane of glass to see where your files and your objects reside. You can tag it, you can search upon it, you can create data sets based on search, on your tags and your meta data, to then operate on those data sets. So the rules, data's being used in new and different ways, they need new ways to manage it and these are some of the solutions that we're bringing to market. >> You mentioned Multicloud, I wanted to chat about that. We know it's not a word that AWS likes. >> Joe: Can we say that here? >> Yeah. >> On theCUBE, absolutely. >> This is theCUBE, exactly. But the reality is, as we talked to, and Stu knows as well, most CIO's say, we've inherited this mess, of Multicloud, often symptomatically, not as a strategic direction, give us an overview of what Dell EMC, I'll ask you both the same question, and Joe we'll start with you, how are you helping customers address, whether they've inherited Multicloud through M&A acquisition, or developer choice, how do they really extract value from that data, that they know, there's business insights in here that can allow us to differentiate our business, but we have all of this sprawl. What's the answer for that? >> Well some of that is ClarityNow, that I was talking about, the ability to see your data, because half the battle is seeing your data, being able to see it. Also, with Multicloud, whether you inherit it, or whether it was intentional or not, we're setting out our solutions are Multicloud, you can run them anywhere. But not only that, the twist to Multicloud is, well what if you made your data available to multiple clouds simultaneously. And why would you want to do that? One reason we want to go that path is maybe you want to use the best services from each Cloud. But you don't want to move your data around because again it has gravity and it takes time and money and resources to do that. Through our Cloud Storage Services, it's centralized, and you can attach to whatever Cloud you want. So some of that is around taking advantage of that, some of that's around data brokering, we heard Andy talk a little bit about that this morning, where you may have data sets that you want to sell to your customers and they may be running in other Clouds. And some of that is, you may want to switch Clouds due to the services they have, the economics or perhaps even the requirements of your applications. >> Yeah, from an application perspective, for us it's really about consistency, right. So we say it's consistency in two ways, consistent infrastructure and consistent operations. And so we talk about consistent infrastructure, we want to help organizations be able to take that virtual machine and move it. Where is the best place for it, right? So it's about right workload, right Cloud. And we talk about application portfolio analysis and helping organizations figure out, what is that set of applications that they have? What should they do with those applications? Which ones are right to move to Cloud? Which ones should they not invest in and kind of let retire? And so that's another aspect of that people and process thing that we talked about earlier. Helping organizations look at that application portfolio and then take that consistent infrastructure, use that multiple Clouds with that, and then consistent operations which is a single management control plane that can help you have consistency between the way you run your on-prem and the way you run your public Cloud. >> Yeah and give them the freedom to choose the Cloud they want for the workload they want. >> And is that the data level where the differences between, we'll say the public Cloud files, is most exposed? Is it at the data layer where the differences in, we'll say AWS versus it's competitors, is that where the differences between the features and the functionalities is most exposed? >> I think so. I think that one place that we think public Cloud is weak, is file. File workloads. And one of the things we're trying to do is bring consistent file, whether it's on-prem or across the Clouds, through with our Cloud Storage Services at Isilon and the scale and the throughput that those systems can provide, bringing consistent file services, whether it's NFS, SNB or even HDFS or the snapshotting capabilities. And as equally as important, that native replication capabilities across these environments. >> I wonder if we could talk a little bit about some of the organizational changes, the transformation was one of the key takeaways that Andy Jassy was talking about in his three hour keynote yesterday. We've watched for more than a decade now, the role of IT compared to the business, and we know that it's not only does IT need to respond to the business but that data discussion we have better be driving the business, because if you're not leveraging your data, your competition definitely will. I want to get your opinion as to just the positions of power and who you're talking to and what are some of the successful companies doing to help lead this type of change. >> I'll go. I think IT and business are coming together more, the lines are blurring there. And IT's being stretched in to new directions now, they have to serve customers with new demands. So whether it's managing storage or AIs or servers, or VMware environments now being pushed in to things like now managing analytics, kind of environment, right? And all the tools associated with that. Whether it's Cassandra or TetraFlow, being able to stretch, and being able to provide the kind of services that the business requires. >> And up the stack too. >> Yeah. When you talk about the fact that business and IT need to work together, it's kind of like an obvious statement, right? What that really means is, that there needs to be a way to help organizations get to responding more quickly to what the needs of the business are. It's about agility. It's about the ability to respond quickly. So you see organizations moving from waterfall process for development to Agile and you see that being supported by Cloud native architectures, and organizations need to take and be able to do that in a way that preserves the investments that they have today. So most organizations are on this journey from physical to virtual to infrastructure as a service, to container as a service and beyond and they don't want to throw away those investments that they have in existing virtualization, in existing skill sets, and so what we're really doing is helping organizations move to that place where they can adopt Cloud Native while bringing forward those investments they have in traditional infrastructure. So we think that's helping organizations work better together, both from a technology and a business perspective. >> And as far as the kind of people we talk to, I mean data science is growing and growing, data science is becoming more part of the conversation. CIO's as well, right? I mean behind all this, again, is that data that we keep coming back to. You have to ensure the governance of that data, right? That it's being controlled and it's within compliance. >> So we started off the conversation talking about that this was Dell's first year. So 60, 65,000 here. There's a sprawling ecosystem. One of the largest ones here. What do you want to really emphasize? Give us the final takeaway as to how people should think about Dell Technologies in the Cloud ecosystem. >> Yeah, I think, we know our customers want to be able to leverage the Cloud, the kind of conversation we're having with customers is more around, how can I use the Cloud to optimize my business? And that's going to vary on a workload by workload basis. We feel it's our job to arm the customer with the tools they need, right? To be able to have hybrid Cloud architectures, to be able to have the freedom to run the applications wherever they want, consume infrastructure in a way they want it to be consumed, and we're there for them. >> Yeah, I think it's really about a couple of things. One is trust, and the other one is choice. So if you think about it, organizations need to move in to this Cloud world in a way that brings forward those investments that they've made. Dell EMC is the number one provider of hyper-converged infrastructure, of servers, and we can help organizations understand that Cloud operating model, and how to bring the private Cloud investments that they have today forward to work well with the public Cloud investments that they're making, clearly. So it's really about trust and choice of how they implement. >> Trust is a big deal. >> Absolutely. >> I mean, we're the number one storage vendor for a reason. Our customers trust us with their data. >> Well Joe, Bob, thank you so much for joining me and Stu on theCUBE. >> Thank you. >> Thank you. >> And sharing with us what you guys are doing at Dell, AWS. The trust and the choice that you're delivering to your customers, we'll see you at Dell Technologies World. >> We'll see you here next year. >> All right. You got it. All right. For our guests and for Stu Miniman, I'm Lisa Martin and you're watching theCUBE, day two of our coverage of AWS re:Invent '19. Thanks for watching. (upbeat, title music)

Published Date : Dec 4 2019

SUMMARY :

brought to you by Amazon Web Services and Stu and I are pleased to welcome And then one of our alumni, we've got Bob Ganley, Glad to be here. So guys, here we are at AWS re:Invent, I think I've seen the sticker. and to be able to migrate, over the last year or more, And data is actually the harder part of the problem, and absolutely, data's at the center of everything. and AWS is clearly the leader there in that space is it's got to start at the senior executive level, And that has to have senior leadership investment. Yeah and on the technology side of things, and it had all the feature checklist that I wanted. and how do you wrap your arms around that? I wanted to chat about that. But the reality is, as we talked to, and Stu knows as well, the ability to see your data, and the way you run your public Cloud. Yeah and give them the freedom to choose and the scale and the throughput the role of IT compared to the business, and being able to provide the kind of services It's about the ability to respond quickly. And as far as the kind of people we talk to, One of the largest ones here. the kind of conversation we're having with customers and how to bring the private Cloud investments Our customers trust us with their data. thank you so much for joining me and Stu on theCUBE. And sharing with us what you guys are doing at Dell, AWS. I'm Lisa Martin and you're watching theCUBE,

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Erin Banks, Dell EMC | Dell Technologies World 2019


 

>> Live from Las Vegas, it's theCUBE! Covering DELL Technologies World 2019. Brought you by DELL Technologies, and it's ecosystem partners. >> Welcome back to Las Vegas. Lisa Martin with John Furrier, day two of theCUBE's coverage of Dell Technologies World 2019. We have been talking with lots of great folks the last couple of days, and we are pleased to welcome to theCUBE Erin Banks, Director of Product Marketing for DELL EMC. Erin it's great to have you on theCUBE. >> It's great to be here, thank you so much. >> So this is the second branded DELL Technologies World. The first one since DELL became a publicly traded company once again. But you have a storied past of all this experience with a lot of these brands. Give us a little bit of your background as you've made your way through all these companies, and left your mark. >> Yeah, I feel like I've hit just about every corporate conference that we have under DELL Technologies, 'cause I came in originally through RSA around 2006, and then that acquisition happened, and then I transitioned over to EMC. So then we started the whole EMC World before, RSA Conference, EMC World. Always continuing to support security. Always continuing to do that. Went to VMware, they're doing the support security. We had a Vspecials program, so we wanted to sell EMC products for VMware products. So we continue to do that. So I think there's VMware and then I came back, I left for a little bit and then I came back. So I always joke that I have four companies I think left, and I would've had like, I think I get an award for having worked at every seven of the companies. (Lisa laughs) >> At least a mug, right? >> Yeah, I should get something I think. >> You should. >> Yeah, I think so. A jacket. >> Alright, so what's your current role now? So you're working in what group? Where are you now? >> Yeah, so right now I'm focused on structure, storage, divisions. So that's going to be Isilon, ECS, ClarityNow and the project Nautilus, and we're focused from a marketing perspective. I'm the Director of Product Marketing for that group. >> Yeah, storage didn't get a lot of keynote coverage. Normally they do get a lot with the EMC, 'cause obviously there's a lot of things going on around Dell Technology World, but Michael Dell said, storage isn't stopping, 'cause you have more data coming in. So unstructured is a big part of it. >> It's huge. >> Whether it's social data, gestured, any kind of Data Exaust, IoT, data is data, right? And the unstructured is the large growing percentage of the overall data population. >> Yeah, I think somebody gave me a statistic that 80% of the data that's generated is unstructured data, right? And people need to keep it and they need to, in some situations like Thomas Driving Systems, they need to keep it for a very very long time. So, there's always that debate of all these years that I've been at these conferences, about how long you keep the data, and obviously archiving them and where are you moving them, giving the customers the options. We're still obviously talking about that, which is great, but now we just have more and more data. Now it's really, from an Isilon perspective, we're focused on the management, and also the real estate, right? Because there isn't just every amount of space that every data center can have. Customers are running out of data center space, and they're running out of people, right? And they're like, listen, I can't hire anymore people, I want to focus on the business, and that's what we support from an Isilon perspective, is focusing on the business. I mean we obviously focus from all of UDS, but our announcements today were a focus on Isilon. >> So large growth, okay, but with the habit of, okay, just store it, we'll get to it later, it's been a nice luxury with unstructured, because some of the technology allows you to store it. Some call it a data lake or data swamp, depending on how you look at it. Now that the focus is getting more out of the data, while still storing it, right? Just throw it into the pile or into the corpus or into the data lake or whatever storage it is. Getting the mechanism to get the data out, and making it relevant and valuable is a focus. What's going on there? What are some key trends that are happening that you guys are riding? >> Yeah, well we're talking a lot, we have a campaign around data capital, right? And obviously as we all know, data has a lot of value within organizations. I'd like to tell customers that data has more value than we do as the employees. Companies will get bought and they'll fire the people, because they just want the data. And we can't ignore that fact, right? What does it say about the businesses customers? What does it say about their likes or dislikes? What does it say about where the company needs to go? The only way you know, to be successful, I think, in the next three to five years is to understand your customers and what they need, right? We had a bank the other day that was like, well all of our customers are 50 years old, so we're not going to do applications, and we don't really care about our data, and you're like, but you have people that are coming up behind that are using applications, right? That want more of a service. It's no longer, I say to banks, you don't need to buy another bank, right? You need to provide a service to me. How do you get that value out of that data to understand who I am as a customer or what I like, where I travel, what do I do in my day to day life, and give me that service, so I continue to be a customer for you. That's essential. >> It is essential. We talk about customer experience a lot. It's absolutely essential, because whether we're consumers of banking services or retail or whatever it is, we have so much choice. >> Correct. >> And especially with social media, I talk about unstructured data, we have a voice and the opportunity to get that out there, and go in turn. So really evaluating that data and understanding, and making decisions on that data to deliver a personalized experience is table stakes. >> Yes, I mean, we talk about this all the time, about the markets that are not doing it. Like retail, right? They always talk about, everyone wants to go to Amazon and buy their clothes or now there's boxes that are coming to your door with all the clothes in it. So how does the real estate business stay essential to me as a buyer, we all need clothes, but what gets me back into the store, right? And we talk about the sensors, right? We talk about the data that is generated of just me walking around the stores. How long do I spend in front of an item, right? Can I have a coupon that's popped up on my phone, right? How do I get more from an experience. And I think these are the struggles that organizations are having. We were talking to a customer that's managing a sports arena and the biggest thing is, how do you get them back into the arena? How do you change their experience, because they're a Canadian company, they don't want to be standing outside in the cold, 'cause it's hockey season, everyone loves it. How do you get them in earlier, because now there's more security, right? We have this, I always call it the physics effect, right? You have one change, it ripples into everything else. So it's cold, the security lines are long, I'd rather be at home watching this. How do I get that experience? And these are the partnerships that are being created with companies like athletic companies, and sports arenas and sports teams and things like that to really change an experience that we have, and the only way you could do that is with data, right? The enormous amount of data that we have. We couldn't do that if we didn't have the data. >> So what do they just come up with a better solution, not standing outside and getting in quickly? >> Yes, so, yeah we talked about this, right? We did a great podcast about this, because they're now doing these programs where they'll bring you in earlier, right? So maybe they'll have dinner and of couple beers, right? And you can come in and kind of enjoy the arena when no game is going on, but you get in earlier out of the cold. They talked about buying retail from your seats, right? And they test it out. That wasn't successful. So it's a really good kind of option along those lines. People like to walk around and look, and they touch and feel the items, and look at all of their options. So these are great things that they were able to test. The digital signage has been a huge impact from an analytics perspective. Really being able to change it. The amount of growth that organizations have achieved from just digital signage has been enormous. So, they're really transforming their businesses in different aspects, and it's all really driven from the data. >> So what's going on with the products that you guys are doing? What's the value proposition for Isilon? Where's the focus for you now? >> Yeah, so, we're always continuing to just answer the questions that our customers are having. Which always comes down to the amount of data that we have, how to continue to manage that, and then how to manage it in this data center. So we had a release today, which were focused both from a software aspect as well as a hardware aspect and now our software of OneFS, so it's still the single file system, is not being able to scale out to 252 nodes. It was 144 before. Now it's 58 petabytes. And what I love most about that is, how you manage 58 petabytes is exactly how you manage a terabyte. I mean that's important to a customer, where they're saying, I could easily add storage within a minute, I don't have to worry about it, and I have the same amount of people managing the system. I just have to focus on the workloads, and I just have to focus on the applications. And then our customers are saying, again, we're running out of the real estate, how can you give us a more dense box, right? We need the performance of a hybrid, but we need the capacity of an archive systems, again, we need to be able to do more with less almost. So we introduced the H5600 this week or today. And really just being able to give our customers what they need to really continue to drive their business forward. I always say, it's always about the workloads, and the applications. I'm inspired by what our customers are doing. They're just doing these innovative tools, and work and everything, because no longer they're being constrained from an IT perspective, right? The technology is now doing the heavy lifting, and now we're able to really utilize the data for what it's worth and getting the most out of it. Which I just love that, right? I think that's important to businesses. >> Put today's announcements in the perspective of the Workforce. We've talked a lot about Workforce the last couple of days, about really enabling businesses to do so much with this distributed Workforces, but in terms of Workforce optimization, the density that you just talked about, what are some of the immediate impacts that customers are going to realize that's going to, besides productivity improvements? >> Yeah, again, I've had direct conversations with customers, it was like an autonomous driving system, and they were saying, listen, again, I don't have a head count, nobody wants to give me more head count. I can't keep doing this. What the business wants to do is, they want to get to market fast. Because if we can get to the market fast, then we can drive that business faster, and that's what we need. How can you help me? And that's what I love about, not only the unstructured data conversation, but the Isilon conversations that we're having is like, how can you help my business? Well okay, we understand that there's struggles. Again, no data center, don't have the head count, they'll give us developers, right? They want to drive in these other markets, right? And then were saying, great, we'll continue to drive this one file system capability, but give you this enormous growth, and really continue to drive that, right? >> If they get revenue, they can get head count. So this I back to >> Correct. >> the cloud model of, let's get some value out there quickly, time to value. >> Yeah, and then the question is, where is the optimal head count that you need? Is it to do with somebody just continuing to rack and stack. Or is it someone that's really going to get the value out of that data, continue to push that, to test the systems. Again, they want to get to the market first. How can we enable that? How can we really help them to do that? That's our goal. >> So talk about customers and their receptiveness for AI. We hear a lot about it all the time, but really looking at, we talked about the volume of data, we could talk about that for days and days, but really enabling customers to harness the power of AI machine learning to extract the insights. Where are those conversations going with customers as it relates to Isilon and some of the things today, but just in general, where's there appetite with respect to being ready to harness the power of AI? >> We ask this question a lot about where are we in the AI landscape, right? And some customers are really focused on that, but they have a completely different model than some of the companies that have been our traditional companies that we've been kind of like focused on. So it's kind of a between the both, right? I think a lot of it, in my opinion, a lot of it has to do with the culture, right? It's a completely different way of thinking about a business, and it's a completely different way of focusing on, not only your data, but like the data management. You know with the joke about a data swamp, cleaning the data, having a business focus that's driven specifically from data is a culture change. And not a lot of people are willing to have that culture change. New companies can do that, 'cause that's how they developed the company, right? But when you see some of the companies that we've all been a part of for all of these years, that's not that easy. So, in the little baby steps, which is why I love telling those customer stories, so I'll be like, listen, this is possible, this is not just fake, we're not just fairies floating around us, right? This is truth capablities-- >> It's real transformation, that's the theme. The developers are a key part of this. This is something that we've seen. Developers using data as part of their application. Making that addressable, making it fast access is one, that's awesome. The other interesting dynamic that I want to get your thoughts on, because you have a security background is securing data and also governance or also driving use cases in applications that might not have been foreseen. We're one year into GDPR, and I don't think really anything's changed, but, I don't want to go on that rant, but now you have other regulatory things that's saying, hey, you know what, we might have to deal with the data differently. So how is Isilon enabling that? Is it just another use case? >> Yeah, I mean it is absolutely just in another use case that we're just going to have to focus on from the aspect of what's the implication. What are their customers looking at? When we talk specifically about GDPR, that's fairly new, right? We're just trying to figure this out, and trying to look at those different kind of aspects. A lot of that was also the right to know, and right to remove, and saying, what do you know about me and how do you kind of manage that? So a lot of that is really focused on a data management aspect and it's not just from Isilon, but it's, how do you manage it, right? So the ClarityNow capabilities that we have, right? This product that we were able to acquire, that really will give you that great insight into your data, so you can make those decisions, it says, alright, well this is all of our information on Erin Banks, this is her likes, dislikes, whatever that information has, right? We're able to really manage that a lot better, and the data management is the really next important step of the data collection, the data processing. It's understanding what you have, because it all comes in, but it doesn't add value until you really know what you have and what you don't have. Because even from an analytics perspective, you might have to supplement that data from some other resource. Maybe you need to change the application, and get additional data. This is all really driven across that same kind of aspect. This is the same conversation, and we'll just continue to fuel that and have that, and enable them to do that. That's why I say, we want to inspire our customers to be like, wow, I didn't realize that I could do that with tech, right? And then start enabling them to be innovative, and that's what we're still continuing to do. >> What's one of your favorite stories of, we had talked about your tenure within the Dell Technologies family when we first started, but looking at today in 2019, every company is a tech company or has to be. If you look back over the last 10, 12 years, what's some of your favorite stories of how this company Dell Technologies has enabled, and it's companies, a surprising customer to become a tech company? >> Yeah, and I think the number one thing that I personally love, right? That keeps me here. That brought me back, right? Not only was it just 2006 and staying, but said, I want to go back to that, is because what I really feel is, our experience that we have across every market, right? The geographies, the struggles that customers are having, and what we're able to learn from them, and really help our customers excel. It's not just us selling products, right? It's not just selling services, it's not just selling software, right? It's us trying to get out there and saying, this is how other customers are using it, this is how they've been successful, this is where they've downfall, lets help you, right? As we're trying to bring companies further along on their business journey, and we're saying, we've worked with customers to do this, we'll continue to work with you to do that, and we can do it across all seven of these companies end-to-end. It's a very impactful capabilities across applications, security, which is incredibly important, right? IT and Workforce and all these individual transformations, and that's what I think is a passion, and the best part of what we do. >> Well Erin, thank you so much for joining John and me on theCUBE this afternoon, and walking us through some of these key things, helping customers of any industry really excel, and unlock the capital in their data. We appreciate your time. >> I appreciate yours, thank you so much. >> Our pleasure. For John Furrier, I'm Lisa Martin, you're watching theCUBE live day two of our coverage of Dell Technologies World 2019 from Vegas. Thanks for watching. (upbeat music)

Published Date : May 1 2019

SUMMARY :

and it's ecosystem partners. Erin it's great to have you on theCUBE. and left your mark. every corporate conference that we have Yeah, I think so. ClarityNow and the project Nautilus, storage isn't stopping, 'cause you have more data coming in. And the unstructured is the large growing percentage and obviously archiving them and where are you moving them, because some of the technology allows you to store it. in the next three to five years We talk about customer experience a lot. and making decisions on that data to deliver and the only way you could do that is with data, right? and it's all really driven from the data. and I just have to focus on the applications. the density that you just talked about, and really continue to drive that, right? So this I back to the cloud model of, Or is it someone that's really going to get the value but really enabling customers to harness the power a lot of it has to do with the culture, right? but now you have other regulatory things that's saying, So the ClarityNow capabilities that we have, right? every company is a tech company or has to be. and the best part of what we do. and walking us through some of these key things, of Dell Technologies World 2019 from Vegas.

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