theCUBE Insights with Industry Analysts | Snowflake Summit 2022
>>Okay. Okay. We're back at Caesar's Forum. The Snowflake summit 2022. The cubes. Continuous coverage this day to wall to wall coverage. We're so excited to have the analyst panel here, some of my colleagues that we've done a number. You've probably seen some power panels that we've done. David McGregor is here. He's the senior vice president and research director at Ventana Research. To his left is Tony Blair, principal at DB Inside and my in the co host seat. Sanjeev Mohan Sanremo. Guys, thanks so much for coming on. I'm glad we can. Thank you. You're very welcome. I wasn't able to attend the analyst action because I've been doing this all all day, every day. But let me start with you, Dave. What have you seen? That's kind of interested you. Pluses, minuses. Concerns. >>Well, how about if I focus on what I think valuable to the customers of snowflakes and our research shows that the majority of organisations, the majority of people, do not have access to analytics. And so a couple of things they've announced I think address those are helped to address those issues very directly. So Snow Park and support for Python and other languages is a way for organisations to embed analytics into different business processes. And so I think that will be really beneficial to try and get analytics into more people's hands. And I also think that the native applications as part of the marketplace is another way to get applications into people's hands rather than just analytical tools. Because most most people in the organisation or not, analysts, they're doing some line of business function. Their HR managers, their marketing people, their salespeople, their finance people right there, not sitting there mucking around in the data. They're doing a job and they need analytics in that job. So, >>Tony, I thank you. I've heard a lot of data mesh talk this week. It's kind of funny. Can't >>seem to get away from it. You >>can't see. It seems to be gathering momentum, but But what have you seen? That's been interesting. >>What I have noticed. Unfortunately, you know, because the rooms are too small, you just can't get into the data mesh sessions, so there's a lot of interest in it. Um, it's still very I don't think there's very much understanding of it, but I think the idea that you can put all the data in one place which, you know, to me, stuff like it seems to be kind of sort of in a way, it sounds like almost like the Enterprise Data warehouse, you know, Clouded Cloud Native Edition, you know, bring it all in one place again. Um, I think it's providing, sort of, You know, it's I think, for these folks that think this might be kind of like a a linchpin for that. I think there are several other things that actually that really have made a bigger impression on me. Actually, at this event, one is is basically is, um we watch their move with Eunice store. Um, and it's kind of interesting coming, you know, coming from mongo db last week. And I see it's like these two companies seem to be going converging towards the same place at different speeds. I think it's not like it's going to get there faster than Mongo for a number of different reasons, but I see like a number of common threads here. I mean, one is that Mongo was was was a company. It's always been towards developers. They need you know, start cultivating data, people, >>these guys going the other way. >>Exactly. Bingo. And the thing is that but they I think where they're converging is the idea of operational analytics and trying to serve all constituencies. The other thing, which which also in terms of serving, you know, multiple constituencies is how snowflake is laid out Snow Park and what I'm finding like. There's an interesting I economy. On one hand, you have this very ingrained integration of Anaconda, which I think is pretty ingenious. On the other hand, you speak, let's say, like, let's say the data robot folks and say, You know something our folks wanna work data signs us. We want to work in our environment and use snowflake in the background. So I see those kind of some interesting sort of cross cutting trends. >>So, Sandy, I mean, Frank Sullivan, we'll talk about there's definitely benefits into going into the walled garden. Yeah, I don't think we dispute that, but we see them making moves and adding more and more open source capabilities like Apache iceberg. Is that a Is that a move to sort of counteract the narrative that the data breaks is put out there. Is that customer driven? What's your take on that? >>Uh, primarily I think it is to contract this whole notion that once you move data into snowflake, it's a proprietary format. So I think that's how it started. But it's hugely beneficial to the customers to the users, because now, if you have large amounts of data in parquet files, you can leave it on s three. But then you using the the Apache iceberg table format. In a snowflake, you get all the benefits of snowflakes. Optimizer. So, for example, you get the, you know, the micro partitioning. You get the meta data. So, uh, in a single query, you can join. You can do select from a snowflake table union and select from iceberg table, and you can do store procedures, user defined functions. So I think they what they've done is extremely interesting. Uh, iceberg by itself still does not have multi table transactional capabilities. So if I'm running a workload, I might be touching 10 different tables. So if I use Apache iceberg in a raw format, they don't have it. But snowflake does, >>right? There's hence the delta. And maybe that maybe that closes over time. I want to ask you as you look around this I mean the ecosystems pretty vibrant. I mean, it reminds me of, like reinvent in 2013, you know? But then I'm struck by the complexity of the last big data era and a dupe and all the different tools. And is this different, or is it the sort of same wine new new bottle? You guys have any thoughts on that? >>I think it's different and I'll tell you why. I think it's different because it's based around sequel. So if back to Tony's point, these vendors are coming at this from different angles, right? You've got data warehouse vendors and you've got data lake vendors and they're all going to meet in the middle. So in your case, you're taught operational analytical. But the same thing is true with Data Lake and Data Warehouse and Snowflake no longer wants to be known as the Data Warehouse. There a data cloud and our research again. I like to base everything off of that. >>I love what our >>research shows that organisation Two thirds of organisations have sequel skills and one third have big data skills, so >>you >>know they're going to meet in the middle. But it sure is a lot easier to bring along those people who know sequel already to that midpoint than it is to bring big data people to remember. >>Mrr Odula, one of the founders of Cloudera, said to me one time, John Kerry and the Cube, that, uh, sequel is the killer app for a Yeah, >>the difference at this, you know, with with snowflake, is that you don't have to worry about taming the zoo. Animals really have thought out the ease of use, you know? I mean, they thought about I mean, from the get go, they thought of too thin to polls. One is ease of use, and the other is scale. And they've had. And that's basically, you know, I think very much differentiates it. I mean, who do have the scale, but it didn't have the ease of use. But don't I >>still need? Like, if I have, you know, governance from this vendor or, you know, data prep from, you know, don't I still have to have expertise? That's sort of distributed in those those worlds, right? I mean, go ahead. Yeah. >>So the way I see it is snowflake is adding more and more capabilities right into the database. So, for example, they've they've gone ahead and added security and privacy so you can now create policies and do even set level masking, dynamic masking. But most organisations have more than snowflake. So what we are starting to see all around here is that there's a whole series of data catalogue companies, a bunch of companies that are doing dynamic data masking security and governance data observe ability, which is not a space snowflake has gone into. So there's a whole ecosystem of companies that that is mushrooming, although, you know so they're using the native capabilities of snowflake, but they are at a level higher. So if you have a data lake and a cloud data warehouse and you have other, like relational databases, you can run these cross platform capabilities in that layer. So so that way, you know, snowflakes done a great job of enabling that ecosystem about >>the stream lit acquisition. Did you see anything here that indicated there making strong progress there? Are you excited about that? You're sceptical. Go ahead. >>And I think it's like the last mile. Essentially. In other words, it's like, Okay, you have folks that are basically that are very, very comfortable with tableau. But you do have developers who don't want to have to shell out to a separate tool. And so this is where Snowflake is essentially working to address that constituency, um, to San James Point. I think part of it, this kind of plays into it is what makes this different from the ado Pere is the fact that this all these capabilities, you know, a lot of vendors are taking it very seriously to make put this native obviously snowflake acquired stream. Let's so we can expect that's extremely capabilities are going to be native. >>And the other thing, too, about the Hadoop ecosystem is Claudia had to help fund all those different projects and got really, really spread thin. I want to ask you guys about this super cloud we use. Super Cloud is this sort of metaphor for the next wave of cloud. You've got infrastructure aws, azure, Google. It's not multi cloud, but you've got that infrastructure you're building a layer on top of it that hides the underlying complexities of the primitives and the a p I s. And you're adding new value in this case, the data cloud or super data cloud. And now we're seeing now is that snowflake putting forth the notion that they're adding a super path layer. You can now build applications that you can monetise, which to me is kind of exciting. It makes makes this platform even less discretionary. We had a lot of talk on Wall Street about discretionary spending, and that's not discretionary. If you're monetising it, um, what do you guys think about that? Is this something that's that's real? Is it just a figment of my imagination, or do you see a different way of coming any thoughts on that? >>So, in effect, they're trying to become a data operating system, right? And I think that's wonderful. It's ambitious. I think they'll experience some success with that. As I said, applications are important. That's a great way to deliver information. You can monetise them, so you know there's there's a good economic model around it. I think they will still struggle, however, with bringing everything together onto one platform. That's always the challenge. Can you become the platform that's hard, hard to predict? You know, I think this is This is pretty exciting, right? A lot of energy, a lot of large ecosystem. There is a network effect already. Can they succeed in being the only place where data exists? You know, I think that's going to be a challenge. >>I mean, the fact is, I mean, this is a classic best of breed versus the umbrella play. The thing is, this is nothing new. I mean, this is like the you know, the old days with enterprise applications were basically oracle and ASAP vacuumed up all these. You know, all these applications in their in their ecosystem, whereas with snowflake is. And if you look at the cloud, folks, the hyper scale is still building out their own portfolios as well. Some are, You know, some hyper skills are more partner friendly than others. What? What Snowflake is saying is that we're going to give all of you folks who basically are competing against the hyper skills in various areas like data catalogue and pipelines and all that sort of wonderful stuff will make you basically, you know, all equal citizens. You know the burden is on you to basically we will leave. We will lay out the A P. I s Well, we'll allow you to basically, you know, integrate natively to us so you can provide as good experience. But the but the onus is on your back. >>Should the ecosystem be concerned, as they were back to reinvent 2014 that Amazon was going to nibble away at them or or is it different? >>I find what they're doing is different. Uh, for example, data sharing. They were the first ones out the door were data sharing at a large scale. And then everybody has jumped in and said, Oh, we also do data sharing. All the hyper scholars came in. But now what snowflake has done is they've taken it to the next level. Now they're saying it's not just data sharing. It's up sharing and not only up sharing. You can stream the thing you can build, test deploy, and then monetise it. Make it discoverable through, you know, through your marketplace >>you can monetise it. >>Yes. Yeah, so So I I think what they're doing is they are taking it a step further than what hyper scale as they are doing. And because it's like what they said is becoming like the data operating system You log in and you have all of these different functionalities you can do in machine learning. Now you can do data quality. You can do data preparation and you can do Monetisation. Who do you >>think is snowflakes? Biggest competitor? What do you guys think? It's a hard question, isn't it? Because you're like because we all get the we separate computer from storage. We have a cloud data and you go, Okay, that's nice, >>but there's, like, a crack. I think >>there's uniqueness. I >>mean, put it this way. In the old days, it would have been you know, how you know the prime household names. I think today is the hyper scholars and the idea what I mean again, this comes down to the best of breed versus by, you know, get it all from one source. So where is your comfort level? Um, so I think they're kind. They're their co op a Titian the hyper scale. >>Okay, so it's not data bricks, because why they're smaller. >>Well, there is some okay now within the best of breed area. Yes, there is competition. The obvious is data bricks coming in from the data engineering angle. You know, basically the snowflake coming from, you know, from the from the data analyst angle. I think what? Another potential competitor. And I think Snowflake, basically, you know, admitted as such potentially is mongo >>DB. Yeah, >>Exactly. So I mean, yes, there are two different levels of sort >>of a on a longer term collision course. >>Exactly. Exactly. >>Sort of service now and in salesforce >>thing that was that we actually get when I say that a lot of people just laughed. I was like, No, you're kidding. There's no way. I said Excuse me, >>But then you see Mongo last week. We're adding some analytics capabilities and always been developers, as you say, and >>they trashed sequel. But yet they finally have started to write their first real sequel. >>We have M c M Q. Well, now we have a sequel. So what >>were those numbers, >>Dave? Two thirds. One third. >>So the hyper scale is but the hyper scale urz are you going to trust your hyper scale is to do your cross cloud. I mean, maybe Google may be I mean, Microsoft, perhaps aws not there yet. Right? I mean, how important is cross cloud, multi cloud Super cloud Whatever you want to call it What is your data? >>Shows? Cloud is important if I remember correctly. Our research shows that three quarters of organisations are operating in the cloud and 52% are operating across more than one cloud. So, uh, two thirds of the organisations are in the cloud are doing multi cloud, so that's pretty significant. And now they may be operating across clouds for different reasons. Maybe one application runs in one cloud provider. Another application runs another cloud provider. But I do think organisations want that leverage over the hyper scholars right they want they want to be able to tell the hyper scale. I'm gonna move my workloads over here if you don't give us a better rate. Uh, >>I mean, I I think you know, from a database standpoint, I think you're right. I mean, they are competing against some really well funded and you look at big Query barely, you know, solid platform Red shift, for all its faults, has really done an amazing job of moving forward. But to David's point, you know those to me in any way. Those hyper skills aren't going to solve that cross cloud cloud problem, right? >>Right. No, I'm certainly >>not as quickly. No. >>Or with as much zeal, >>right? Yeah, right across cloud. But we're gonna operate better on our >>Exactly. Yes. >>Yes. Even when we talk about multi cloud, the many, many definitions, like, you know, you can mean anything. So the way snowflake does multi cloud and the way mongo db two are very different. So a snowflake says we run on all the hyper scalar, but you have to replicate your data. What Mongo DB is claiming is that one cluster can have notes in multiple different clouds. That is right, you know, quite something. >>Yeah, right. I mean, again, you hit that. We got to go. But, uh, last question, um, snowflake undervalued, overvalued or just about right >>in the stock market or in customers. Yeah. Yeah, well, but, you know, I'm not sure that's the right question. >>That's the question I'm asking. You know, >>I'll say the question is undervalued or overvalued for customers, right? That's really what matters. Um, there's a different audience. Who cares about the investor side? Some of those are watching, but But I believe I believe that the from the customer's perspective, it's probably valued about right, because >>the reason I I ask it, is because it has so hyped. You had $100 billion value. It's the past service now is value, which is crazy for this student Now. It's obviously come back quite a bit below its IPO price. So But you guys are at the financial analyst meeting. Scarpelli laid out 2029 projections signed up for $10 billion.25 percent free time for 20% operating profit. I mean, they better be worth more than they are today. If they do >>that. If I If I see the momentum here this week, I think they are undervalued. But before this week, I probably would have thought there at the right evaluation, >>I would say they're probably more at the right valuation employed because the IPO valuation is just such a false valuation. So hyped >>guys, I could go on for another 45 minutes. Thanks so much. David. Tony Sanjeev. Always great to have you on. We'll have you back for sure. Having us. All right. Thank you. Keep it right there. Were wrapping up Day two and the Cube. Snowflake. Summit 2022. Right back. Mm. Mhm.
SUMMARY :
What have you seen? And I also think that the native applications as part of the I've heard a lot of data mesh talk this week. seem to get away from it. It seems to be gathering momentum, but But what have you seen? but I think the idea that you can put all the data in one place which, And the thing is that but they I think where they're converging is the idea of operational that the data breaks is put out there. So, for example, you get the, you know, the micro partitioning. I want to ask you as you look around this I mean the ecosystems pretty vibrant. I think it's different and I'll tell you why. But it sure is a lot easier to bring along those people who know sequel already the difference at this, you know, with with snowflake, is that you don't have to worry about taming the zoo. you know, data prep from, you know, don't I still have to have expertise? So so that way, you know, snowflakes done a great job of Did you see anything here that indicated there making strong is the fact that this all these capabilities, you know, a lot of vendors are taking it very seriously I want to ask you guys about this super cloud we Can you become the platform that's hard, hard to predict? I mean, this is like the you know, the old days with enterprise applications You can stream the thing you can build, test deploy, You can do data preparation and you can do We have a cloud data and you go, Okay, that's nice, I think I In the old days, it would have been you know, how you know the prime household names. You know, basically the snowflake coming from, you know, from the from the data analyst angle. Exactly. I was like, No, But then you see Mongo last week. But yet they finally have started to write their first real sequel. So what One third. So the hyper scale is but the hyper scale urz are you going to trust your hyper scale But I do think organisations want that leverage I mean, I I think you know, from a database standpoint, I think you're right. not as quickly. But we're gonna operate better on our Exactly. the hyper scalar, but you have to replicate your data. I mean, again, you hit that. but, you know, I'm not sure that's the right question. That's the question I'm asking. that the from the customer's perspective, it's probably valued about right, So But you guys are at the financial analyst meeting. But before this week, I probably would have thought there at the right evaluation, I would say they're probably more at the right valuation employed because the IPO valuation is just such Always great to have you on.
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John Amaral, Slim.AI | DockerCon 2022
>>mhm. Hello and welcome to the cubes Ducker con coverage. I'm John Ferry, host of the Cube. We've got a great segment here with slim dot AI CEO John Amaral. Stealth mode, SAS Company. Start up in the devops space with tools today and open source around. Supply chain security with containers closed beta with developers. John, Thanks for coming on. Congratulations for being platinum sponsor here, Dr Khan. Thanks for coming on The Cube. >>Thanks so much on my pleasure. >>You know, container analysis, management optimisation. You know, that's super important. But security is at the centre of all the action we're seeing with containers. We've been talking shift left on a lot of cube conversations. What that means? Is it an outcome? Is that the product software supply chain? You seek them? A secure where malware. All these things are part of now the new normal in cloud Native. You guys at the centre of this, the surface areas change. All these things are important. Take a minute to explain what you guys are doing as a as a tools and open source. Some of the things you're doing, I know you got a stealth mode product. You probably can't talk about. But you gotta close, Beta. Can you give us a little bit of a teaser? What slim dot ai about >>sure. So someday I is about helping developers build secure containers fast, and that really plays to a few trends in the marketplace that are really apparent and important right now in a federal mandate and a bunch of really highly publicised breaches that have all been caused by software supply, chain risks and security and software supply, chain security has become a really top of mind concept for people who secure things and people who develop software and runs. SAS so slim that AI has built a bunch of capabilities and tools that allow software developers at their desks to better understand and build secure containers that really reduce software supply. Chain risk as you think about containers being run in production. And we do three things to help developers one, as we help them know everything about their software. It's a kind of a core concept of suffering supply chain security. Just know what software is in your containers to. Another core concept is only ship to production. What you need to run. That's all about risk surface and the ability for you to easily make a container small that has as much a software reduction in it as possible. And three, it's removed as many vulnerabilities as possible to Slim Toolset. Both are open source and our SAS data platform make that easy for developers to do >>so. Basically, you have a nice, clean, secure environment. Know what's in there. Don't only put in production was needed and make sure it's tight and it's trimmed down perfectly. So you're kind of teasing out this concept of slimming, which is in the name of the company. But it really is about surface area of attack around containers and super important as it becomes more and more prominent in the environment these days. What is container slimming and why is it important for supply chain security? >>Sure. So in the in the in the realm of software supply chain security, best practises right, there are three core concepts. One is the idea of an S bahn that you should know the inventory of all the software that runs in your world to its security posture, signing containers, making sure that the authenticity of the software that you use and production is well understood. And the third is, well, managing exactly what shopper you ship. The first two things I said are simply just inventory and basics about knowing what software you have. But no one answers the question. What software do I need? So I run a container and say, It's a gig and it's got all these packages in. It comes from the operating system from note, etcetera. It's got all this stuff in it. I know the parts that I write my code to. But all that other stuff, what is it? Why is it there? What's the risk in it? That slimming part is all about managing the list of things you actually shipped to the absolute minimum and with confidence that you know that that code will actually work when it gets production but be as small as possible. That's what slimming is all about, and it really reduces supply chain risk by lowering the attack surface in your container, but also trimming your supply chain to only the minimum pieces you need, which really causes a lot of improvements in in the operational overhead of having software supply chain security >>It's interesting as you get more more volume and velocity around containers, uh, and automation kicks in. Sometimes things are turning on and off you don't even know. And shift left has been a great trend for getting in the CI CD pipeline for developer productivity. Really cool. What are some of the consequences that's going on with this? Because then you start to get into some of these areas like some stuff happens that the developers have to come shift back and can take care of stuff. So, you know, C. Tus and CSOs are really worried about this container dynamic. What's the What's the new thing that's causing the problems here? What's the issue around the management that CDOs and CDOs care about? >>Sure. And I'll talk about the shift left implications as well for that exact point. So as you start to worry about software supply, chain security and get a handle on all the software you ship to prod well, part of that is knowledge is power. But it's also, um, risk and work as soon as I know about problems with my containers or the risk surface, and I got to do something about it so we're really getting into the age where everyone has to know about the software they ship. As soon as you know about that, say there's a vulnerability or a package that's a little risky or some surface area you don't really understand. The only place that can be evaded is by going back to the developers and asking them. What is that? How do I remove it? Please do that work. So the software supply chain security knowledge turns into developer security work. Now the problem is, is that historically, the knowledge was imperfect, and the developer, you know, involvement in that was, I'd say, at Hawk, meaning that developers had best practises that did the best they could. But the scrutiny we have now on minimising this kind of risk is really high. The beautiful part about containers is their portable, and it's an easily transferrable piece of software. So you have a lot of producers and a lot of consumers of containers. Consumers of containers that care about supply chain risk are now starting to push back on, producers saying, Take those vulnerabilities out, move those packages, make this thing more secure, lower the risk profile this works its way all the way back to the developers who don't really have the tools, capabilities and automation is to do the work I just described easily, and that's an opportunity that Slim is really addressing, making it easy for developers to remove risk. >>And that's really the consequences of shifting left without having the slimming. Because what you're saying is your shift left and that's kind of annulled out because you've got to go back and fix it. The work comes, >>that's right. And yeah, and it's not an easy task for a developer to understand the code that they didn't intentionally put in the container. It's like, Okay, there's a package in that operating system. What does it do? I don't know. Do I even use it? I don't know. So there's like tonnes of analytic and I would say even optimisation questions and work to be done, but they're just not equipped to, because the tooling for that is really immature Slims on a mission to make that really easy for them and do it automatically so they don't have to think about it. We just automatically remove stuff you don't use and voila! You've got this like perfectly pre optimised capability. >>You know, this suffer supply chain is huge, and I remember when open source started when I remember when I was breaking into the business. Now it's such a height in such an escalation of new developers. This it's a real issue that that's going to be resolved. It has to be because supply chain is part of open source, right? As more code comes in, you got to verify. You gotta make sure it's it's slimming where it needs to be slim and optimised. There needs to be optimised, huge trend. Um and so I just love this area. I think it's really innovative and needed. So congratulations on that, you know, have one more question for you before we get into to close out. Um, you guys are part of the Docker Extensions launch and your partner, >>Why >>is this important to participate in this programme and and what do you guys hope to hope it does for slim dot ai, >>First of all, doctors, the ubiquitous platform, their hub has millions and millions of containers. We've got millions and millions of developers using Docker desktop to actually build and work on containers. It's like literally the sandbox for all local work for building containers. It's a fair statement. So inclusion in Dr Khan and the relationship we're building with Docker is really important for developers and that we're bringing these capabilities to the place where developers work and live every day. It's where all the containers live in the world. So we want to have our technology be easy to use with docker tools. We want to keep developers workflows and systems and and tools of record be the same. We just want to help them use those tools better and optimist outputs. From that we've we've worked since our inception to make our tools really, really friendly for darker and darker environments to, um, we are building a doctor extension. Uh, they have, uh, in this darker con. They're launching their doctor extensions programme to the worldwide audience. We have been one of the lucky Cos that's been selected to build one of the early Dr desktop plug ins. It's derived from our capabilities and our Saas platform and an open source, and it's it's effectively an MRI machine, an awesome analytic tool that allows any developer to really understand the composition, security and profile of any container they work with. So it's giving the sight to the blind, so to speak, that it's this new tool to make container analysis easy. >>Well, John, you guys got a great opportunity. Container analysis, management, optimisation key to security, enabling it and maintaining and sustaining it. And it's changing. I know you guys. Your co founder also did a doctor Slim. So you guys are deep in the open source. I Congratulations on that. We'll see a Q. Khan for the remaining time. We have give a plug for the company, obviously in stealth mode price going to come out later this year. You got a developer preview? What's What's the company all about? What's the most important story here? Dr. Khan? >>Sure, just to playback. So we help developers do three important things. Know everything about the software in their containers to only ship stuff to production that you need, and and and three remove as many vulnerabilities as possible. That's really about managing and understanding the risk surface. It ties right back to software supply chain security, and any developer can use these tools today to emit and build containers that are more secure and better production grade containers, and it's easy to do. We have an open source project called Dioxin. Go check it out. Uh, it's not. It's on git Hub. It's easy to find if you go to w w w dot slim that ai you can find access to that. We have tens of thousands of developers, 500,000 plus downloads. We have developers everywhere using those tools today and open source to do the objectives. I just said You can also easily sign up for our data for our Saas platform, you can use the doctor extension, go ahead and do that and really get on your journey to make those outcomes reality for you. And really kind of make those SEC ops people downstream not have to shift anything left. It's super easy for you to be a great participant in software slash insecurity. >>All right. John Amaral, CEO slim dot ai Stealth. Most thanks for coming The Cube Cube coverage of Dr Khan. Thanks for watching. I'm John Kerry hosted the Cube back to more Dr Khan after the short break. Mhm mhm
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I'm John Ferry, host of the Cube. Take a minute to explain what you guys are doing as a as a tools and open source. That's all about risk surface and the ability for you to easily make a container small that has as containers and super important as it becomes more and more prominent in the environment these days. posture, signing containers, making sure that the authenticity of the software that you use and production What's the issue around the management that CDOs and CDOs care about? and the developer, you know, involvement in that was, I'd say, And that's really the consequences of shifting left without having the slimming. and do it automatically so they don't have to think about it. This it's a real issue that that's going to be resolved. So it's giving the sight to the blind, So you guys are deep in the open source. It's easy to find if you go to w w I'm John Kerry hosted the Cube back to more Dr Khan after the short break.
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Katie Bianchi, Splunk | Splunk .conf21
>>Hello and welcome back to the cubes coverage of Splunk dot com virtual. I'm john Kerry host of the cube we are here in the Splunk studios in Silicon Valley where all the execs are here, it's basically a spunk studio. It's everyone's here telling the stories. We also got some remote guests coming in, customers partners and other Splunk execs. We've got Katie bianchi senior vice president of customer success. Welcome back to the cube. Thank great to see you. >>Thanks john Great to be here. >>Yeah, I love the customer success stories because at the end of the day customers vote with their wallet and when basically like solutions, they'll this customer examples and customer testimonials. There's one thing I've learned covering Splunk over the past decade and done in many dot coms. It's you guys have very happy customers and over the years have continuing to have great customer success organically now have to high end on the enterprise now with cloud scale lots changing, lots growing the world that's going completely cloud. Um, and again, data is at the center of the value proposition as it always was more important than ever. So what's new with the customers? What are some of the successful is that you're seeing what's new in your world? >>Yeah, Thanks for thanks for asking, john I think, You know, we've been talking about how things have been changing over the past 18 months. And if I over simplify our customer obsession means that everything we do is designed to make sure we're helping customers get the most out of their investment was flunk every single day. So we do this across our global team and our partner ecosystem who are providing both the right adoption and technical services and were architected and deploying thousands of Splunk environments to help our customers get to ongoing value. But in the world that we're living with today, I talked to so many customers who are doing amazing things with Splunk but dealing with really tough challenges right? So through the pandemic, everyone is dealing with more complexity, more change in the velocity that we have never seen before. And on top of all this, shifting to a fully digital business model, there's whole new challenges to effectively monitoring infrastructure and applications and maintaining security posture with this to customers that I'm talking to are also having to figure out ways to do a lot more with less. I think we all know it's an incredibly competitive talent market out there. So our customers are relying on Splunk and customer success more and more to make it easier and faster to get to value, to investigate, to monitor, to detect and to remediate. So that pace and all that change of what's happening means that we have to continually check ourselves to be that right strategic partners that can move at the pace of our customers because customers are counting on us to provide right services at the right time for every stage of their journey with us. >>Great point, great insight there. I want to ask you because Splunk has always had this kind of in their D. N. A. Because when Splunk started was always something new and it wasn't a new thing. That new thing never seen before. Now as the world can you guys continue to do that? You bring something new to the market, you operationalize, you bring value to customers then it happens again and again and again. But now more than ever the data rolls of cloud and and customer applications is new for customers. So you have a diverse customer base. I know you're obsessed with customer service but how do you how do you have a customer success? How do you deal with the fact that sometimes things are so new and there may or may not be a benchmark there and you can't go with the proven former. Sometimes you can sometimes you can't how do you solve? It's new to me problem that customers want this new thing. >>Yeah, I think you know a lot of what we see today is that the power as long as a data platform to bring in complex data allows customers to do many different things. Whether it's infrastructure monitoring, whether it's security, use cases or whether its application performance monitoring and all of that is new for our customers. So oftentimes like you said we grew up having customers use us for single use case when we're bringing this much data into the platform and they see what can be unlocked through the value of Splunk, what we have to make sure that they can do is most seamlessly move from use case and value point. So that means from a C. S. Perspective we have to continually make sure that we're doing what customers are asking us to do which is having the right services that deliver the right outcomes that are as prescriptive as possible and that we're doing that across the domain of all of our empire portfolio. So we spend a lot of time making sure that our technical services are scaling to the needs of customers but also everything that we do around success planning and adoption and use case guidance and best practices as well as our education and enablement are as prescriptive as possible for customers whether they are new to Splunk or whether they are scaling Splunk across multiple use cases and multiple areas of their business. >>Certainly a lot of not of multi vendor, multi vendor activities. Modern application development, security is a big part of it. So I have to ask you given all that, what are the top things, top three things for instance that your customers are asking from you guys from C. S perspective customer success >>perspective great question. So I think over, I think what we hear the most frequently is give me a more seamless buying experience with services that are really easy to consume and speed my time to value second and I just mentioned this is I need services that aren't task, just task based to work. I need services that deliver the outcome that I need for the business problem or business opportunity that I am trying to solve for. So make sure that your portfolio lines up with our outcomes And I think 3rd is all about more prescriptive guidance. The world is hard, the world is complex, data is only getting more complex while the opportunity is big, our role is all about prescription and making it as easy as possible. >>So I have to ask you the question that I'm observing, many people are in the industry as well is that Splunk is changing as a company. Um everyone knows the vibe of Splunk is very cool, very chill, very organic, big community vibe, good customer success, everything's going great. You continue to knock it out of the park over the years, but now you're mature company now, Scale is coming in, your customers are getting bigger and bigger. You have existing customers getting new customers, you have new offerings. There's a whole another Splunk coming another level. >>Yeah. How do you, how >>do you view that from a custom respect and you can, you share your reaction to that? >>Yeah, I, you know, I think it's an honor to be part of a company that has such a strong culture and has such great partnership with our customers and it really is all because of who our customers are and I think who are people are internally. But I think growing and scaling and making sure that we are able to deliver the right services at scale is a critical component of what we have to do to help customers along this journey. So the role of you keep saying this, but the role of customer success is to make the complex easy and we do that by making sure that we as an organization have the right data, the right prescription, the right way to serve our customers and the right coverage model no matter where customers are on the journey or who they are and getting and getting the most prescription to them at the right time. And that's that's quite frankly how we scale. But also what our customers asked for. They're asking for more module arised content and they're asking us for more ways that they can drive best practices and use case guidance from right within the product. And those are things that we are working on to help continue to scale out what we're able to do. >>That's a great point. Taking the complexity, make it simple and enable them to be successful. I think data does that you guys are offering that platform which is a great business model by the way, if you can provide those kind of value that's always a winning formula, Make things easy, reduce the steps it takes to do things and make it fast and simple. Uh I have to ask because you mentioned earlier, the top of this interview about digital business, we're here Splunk canceled the conference now is virtual. Were coming in remotely here on site at the studio. They they have a virtual student there now in the media business, which is a data business. You know, you guys are now doing tv with CUBA's here. Um everyone is realizing the pandemic. That digital business now is standard. You're seeing the impact of the instrumentation you mentioned. So as the digital business transformation is accelerated here and this time, not for everybody, it's going to change how customers are behaving. What have you what have you observed at the pandemic? Because it's kind of panel has cleared the runway a little bit for people to to do this properly because you can see what's not working. So what's your thoughts on this whole digital business? Everyone's connected and data is at the center of it. What's your thoughts? >>Yeah, absolutely. I I look, I think, you know what we have seen over the last 12-18 months with this acceleration to a digital business model, is that things and the other dynamics going on or that things are only getting more complex. Right? So strong customers can come to Splunk cloud because we know it reduces complete with complexity in their moves because we are that data platform that allows them to search, investigate and monitor across cloud across multi cloud and across hybrid environments but that's complex. Over the last year we've seen customers get too much quicker value um, in in Splunk cloud right there going through large complex transformation. One of the easiest things you can do is shed the amount of time and money you're spending, managing, monitoring your infrastructure. So coming to Splunk cloud helps accelerate time to value for them in that way. But let's make no mistake, that is really complex. And so part of what we are doing is ramping up our level of focus on those modernization services for customers. So customers who are choosing to come to Splunk cloud for those benefits. We are there from planning and cut over and beyond with more prescriptive tools, more automation and how we move data, more resources and more experts to get customers to Splunk cloud more seamlessly. And that for us from a modernization perspective is one thing that we are hearing clearly customers asking asking for specific in the space so they can take more advantage and move more quickly. >>One of the trends that we're reporting on and I'll get to the headline in silicon angle in a minute, what's reporting on this event is there's more, more surface area, there's more data, there's more tools and tools are important for helping people automate but at the same time if you have more tools you have more blind spots or silos. So when you get into this world of architecture, customers are struggling that we talked to around trying to find the ideal equation of okay balancing architecture platform and tools that's equilibrium if you will by getting access to the data. What's your reaction to that? Because this becomes one of those decisions. I think Splunk shines where you can kind of have the best of a platform at the same time use tooling where relevant to accelerate whether it's automation or other other jobs versus buying tools for everything. >>Yeah and I and so I think part of the part of the thing that we continue to see is with the proliferation of data and data sources and a different degree of complexity in tooling the decisions around what's important and what's not important become much more much more complex for customers and much more difficult for customers to make. So we're changing a lot on the product and pricing side to sort of facilitate that piece. But I think when you're talking about how do I get the most value immediately, what we do across our go to market organization is make sure that we're partnering with customers to say what are the outcomes that you want from you want a need as a priority from a monument infrastructure monitoring for an application performance security perspective and then how do we make sure that we're prioritizing your maturity journey very prescriptively to say here the use cases that are most material here are the data sources that are most material and here's a success plan that helps you get deployed to your priorities so you can start the journey with us and build on that as we go. So again, it's really about how do we make the complex really easy through higher degrees of prescription but really making sure that we're doing our job and tying the prescription to what our customers need most when they need it. >>That's a great segment of my next question. In fact, my final question because because you know the headline on silicon angle dot com that we're reporting for this event is I'll read it to you. Splunk doubles downs on multi cloud data access, observe ability and security at its annual summit. Okay, so balancing the shiny new toy in the North Star Direction vision to practical prescriptive customer journeys is always a balance because you want to talk to customers about the future. Multi cloud, obviously observe ability super important. And honestly if security gonna be built in, okay, we all know that back to the mainstream customer, you're in the customer success. So you want to show them the North Star, show them the headroom, whatever metaphor you want to use at the same time they're dealing with problems and things that they're trying to solve right now. What's your what's your thoughts on on customer success knowing that there's a lot of cool new things coming. >>Yeah, I think our job like I excited, I'll start and in the same sort of started in the same way. Um our job at the end of the day is to help customers get the most out of their current investment was blank and that does and that is all about working on what that maturity journey looks like, prioritizing outcomes that our customers care about and starting and starting that journey. So there's foundational work that needs to be done aligned to priorities. That's where we start and then if we're doing what we need to be doing, creating those prescriptive plans and those success plans, then all of how we deliver to that value is prioritized through what customers need the most when they need it and that is our role and then we believe that by doing that and moving as quickly as we can with customers to get to that value, then we're enabling them to continue on that journey for all the new stuff that's out there that they can explore and get more value from. >>Its always good to have that North star and that china new toy, new technology. So, I have to ask your final final question because I have you here, what have you learned during the pandemic that you could share with other practitioners that are watching or maybe watching this as they look at the best practice because we've seen a lot of evidence where some people have fallen to the side or failed. Didn't weren't prepared. People who were in the cloud experimenting got that tailwind and survived and thrived somewhere re factoring new business were emerging. So you kind of see a pattern, is there anything that you've noticed on your end um that you can share with, you know how to lean into something new? So you don't be left out in the cold if uh the wave comes, a new trend comes that they need to take advantage of like date at the edge or cloud scale. What are some of the things you've you've observed and learned? >>Yeah, that's a great question. So I think, you know, I think for me, my personal learning through the pandemic has been like, we always need to be looking around corners and planning specifically to for our customers and thinking for them in terms of what problems that they will have and we have to anticipate that so that we can pivot and create the right services that help them leverage to do what they need. So very early on. Um even very early on in the pandemic, our professional services team flipped within a two week period doing fully remote and virtual deployments because we knew we couldn't stop time to value given the shift to remote work, our customers were relying on us to deploy so that they could monitor infrastructure um and monitor work from home usage. And I think along with that as we started to see in through the back half digital transformations really pick up and customers move to cloud. We've been working across across the last really 12 to 15 months to really start to plan around what does it take to create the right services and the right capability, not just within Splunk but within our partner ecosystem to effectively move customers to Splunk cloud and help them navigate uh hybrid, multi cloud world with much more speed. And so for me, those are the two things that we really leaned into hard because we were always looking around corners and saying what's next for our customers based on what we're seeing happened in the external environment. >>Great insight, Katie, thank you for coming on the cube. That's awesome. And I think, you know, customers are seeing success formulas and the new ones are emerging and you guys are going the next level is always fun to talk about the future and today at the same time so great to have you on. And certainly at the end of the day the customers, the ones who are deploying and create the innovation with software and data. So thanks for sharing. >>Yeah. Thanks john um really, really happy to spend the time. There's nothing I like to do more than talk about our customers and to all of our customers, huge thank you to you for your partnership and all you're doing to continue to power the world with data. >>It's always good to have a lot of customers to tell the story for you, but I appreciate you. Coming on, congratulations on your success. It's the cube we are here live in the studio of Splunk Studios for their virtual event uh with the remote interview. We're talking all the people in the, in the industry. We can, we're bringing it in. We're going, we're doing the interviews here in person as well as a hybrid event. I'm john for the cube. Thanks for watching. Mm >>mm. Mhm.
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I'm john Kerry host of the cube we Um, and again, data is at the center of the value proposition as it always was more important to are also having to figure out ways to do a lot more with You bring something new to the market, you operationalize, you bring value to customers then it happens again and again and are scaling to the needs of customers but also everything that we do around success So I have to ask you given all that, what are the top things, I need services that deliver the outcome that I need for the business problem So I have to ask you the question that I'm observing, many people are in the industry as well is that Splunk is changing as So the role of you keep saying this, but the role of customer for people to to do this properly because you can see what's not working. One of the easiest things you can do is shed the amount of time and money you're spending, are important for helping people automate but at the same time if you have more tools you to say what are the outcomes that you want from you want a need So you want to show them the North Star, show them the headroom, whatever metaphor you want to use at the same time they're Um our job at the end of the day is to help customers get the most So you kind of see a pattern, is there anything that you've noticed on your end um that you can share with, the last really 12 to 15 months to really start to plan around and the new ones are emerging and you guys are going the next level is always fun to talk about the future and our customers and to all of our customers, huge thank you to you for your partnership and all you're doing It's the cube we are here live in the studio of Splunk Studios for their virtual event
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Adriana Gascoigne, GirlsInTech | AWS Summit DC 2021
>>Mhm Hello and welcome back to the cubes coverage of 80 of his public sector summit live for two days in D. C. In person. CuBA's here is an expo floor that people face to face down here. Adriana guest co founder and Ceo of Girls in tech cube alumni friend of the cube. We've known her for a long time. Watch their success really making an impact. Great to see you. Thanks for coming on. >>Wonderful to see you, john, thanks so much for having me. >>You know, one of the things that Sandy carter talks about matt max Peter talks about all of the Amazonian leadership that's about is skills training. Okay, this is a big deal. Okay, so getting talented to the industry is critical and also diversity and women attacking underrepresented minority groups are key. This has been a look at constant focus, you've been successful and and convincing folks about tech and working hard, what's the update, >>wow. So the reason why we're here, not only as Sandy carter are amazing chairman of the board of six plus years, but I heard we heard so many pain points from several of our partners as well as our good friends over at the White House and the Department of State and many other public sector agencies that there is a deficit. It's been very difficult to find diverse groups of talent and talent period to join their companies and populate those important I. T. Jobs stem jobs, whether it's very very technical or more data driven or more sort of design focus, product development focus across the board it's been very hard for them to find talent for those jobs. So girls in tech has partnered with AWS to create an initiative called the next generation public sector leaders and really focusing on creating awareness on career development opportunities for up and coming talent diverse talent that is curious and interested in job opportunities and educational opportunities within the public sector. So it has multi tiers, right? And it's something that we've devised based on the need and based on a lot of data and a lot of interviews from a lot of our partners and within the A. P. N. Network and we're doing a mentorship program which is a six month long program matching these amazing public sector executives, really accomplished leaders as well as our members from around the world um to connect and expose them and provide that nurturing, fostering mentality so that they can succeed in their careers. So >>eight of us getting behind this mission. Yes. And public sector is really fast growing changing. You start to see a lot of public private partnerships go on. So not just the old school public sector business, I mean the pandemic has shown the impact of society. So what does that do for the melting pot of talent out there? Have you seen anything out there? And how does that relate to this? Is that helped you at all or what's that does that mean for the mission? >>So there is a melting pot of talent. I just think we need to do a better job of creating awareness and really knowing where that talent lives. Like what are the blogs that they read? What are the videos that they watch and listen to? Where are they? Right. And we need to do the hard work and investigating and understanding like taking a more empathetic approach to really finding out what um how we can access them what their needs are. What are the things that interest piqued their interest within these jobs within the public sector um And customize it and market it so that they'll be eager and excited. Um And it would be more appealing to them. >>So I looked at the press release I just want to get your reaction to something you got evening with the experts. It's an in person event. >>Yes. When >>is that? Is that here is that going to be on your own event? What's that about? >>All the events that are going to be in person? Will be in D. C. Um There will be some virtual events as well. Our mentorship program is all virtual six month long program with curriculum and matchmaking on a platform that we use the evening with the experts which is a panel discussion with experts from a A. W. S. And beyond the A. P. N. Network. We'll talk about challenges and technology opportunities within a career development and also jobs. Um Well do recruitment like on the fly type of activities as well. Speed and speed interviewing, speed networking? Um We also have a few other programs, our webinar which is about the next gen public sector opportunities and this is more about the challenges that people face that companies face and the new technologies that will be launched very soon. And we're doing a widget on our jobs board to highlight the new career opportunity, new job opportunities from all of the public sector partners. We work with >>a very comprehensive, >>It's very comprehensive on the six >>month guided mentorship program. How does someone get involved in applications? How what's that going on there? >>It will be an application process and we will promote it to anyone who signs up to our newsletter. So go to Girls in tech dot org. Sign up for our newsletter and we will be posting and sharing more information on how people get involved. But we'll definitely send custom uh E. D. M essentially promoting to the people who are here at the conference and also through our Girls in tech D. C. Chapter as well. >>So I have to ask you, I know you've been really busy, been very successful. You've been out and about what's the trend line looked like? Well >>not for the last few years though, >>you've >>been in lockdown now. >>You've been working hard, you know have not not about now. You >>are not >>about what's the temperature like now in terms of the pulse of the industry relative to progress, what's what's what are you finding, what's the current situation >>progress for women in tech in the industry. So Since I started girls in tech in 2007, we've made A lot of progress, I would say it's a lot slower than I thought it would be, but you do see more and more women and people representing bipac actually apply for those jobs. We it is astronomically different than 2006, when I started in my first startup and there's a lot more mentorship, There are a lot more organizations out there that companies are more accountable with the R. G. Groups and they're changing their policies, are changing their training programs are having more off sites, there's now technologies that focus on tracking uh productivity and happiness of employees so that like all of that did not exist or I should say none of that existed, you know? And so we worked hard, we've worked hard, but it takes a village, it takes a lot of different people to create that change. And now one of girls in text mission is not just providing that education that community, that mentorship, we want to get the corporate involved, we want to teach the corporate about D and I training the importance of diversity, different tactics to recruit uh so on and so forth. And and it's been so amazing, so inspirational, I love, I started working more in partnerships and having our monthly calls with partners because I love it. I love collaborating to >>recruit good peer group around you to accelerate and create more territory of awareness and impact more people can get their hands involved. And I think to me that's what I think you're starting to see that with podcasts and media people are starting to go direct to tell their story, apps are out there now as you mentioned. So, but I feel like we're on a crossover point coming soon, totally thinks it's different. Um, but it's still a >>lot more work to do a lot more. We just got the service. I know, I know you've just scratched the surface, but we're so excited to be here. Aws is a huge supporter thanks to Sandy carter and her team. Um, it's been an amazing experience. >>Sandy's got great vision, she takes risks. So she's actually got the Amazonian concept of experiment, try something double down if it works and that's great to see that you guys have extended that relationship with, with her and the team. I like this idea of the fellowship cohort model of the or that program, you have the mentorship program. I think that's super cool. Um, that's something I think will be very successful. >>Uh, it's been successful so far. We typically over sell our mentorship are mentee spots. Uh, we only have 500 spots and last one we had over 2300 like a crazy amount, so we know that our members are really hungry for it around the world. And we know it will just be as just as popular for the public sector. So >>what's next for you? What's the vision? What's the next step was events are coming back in person? We're here in person. >>Yeah, there's just so much going on. I wish I could clone myself and we're busting at the seams. And I think the things that are really exciting to me are being able to produce our programs internationally, specifically in developing countries. So we're working um we haven't made an official announcement yet or anything, but we are working on expanding in african countries with Aws. They're doing some efforts and making some movements there. So places like Cameroon Ghana Nigeria Egypt. Uh we are looking to create chapters there for Girls in Tech and then expand our programming. Uh we're also, as mentioned earlier, we're working a lot with corporations to provide DNA training. So, training about policies, Inclusive leadership. Making sure they have the tools and policies to succeed and for their employees to feel comfortable, safe and productive in their work environment >>is great to see you. Congratulations Girls in tech dot org. Yes. Is the U. R. L. Check it out a great mission, very successful. Making progress any stats you can throw out there, you can share. >>Yeah, of course, you >>wrap it up. >>Yeah. So right now, girls in tech has 58 active chapters in 38 countries with over 70,000 active members. And by the end of the year we will have close to 100 active members. So hopefully we'll see you next year and that number will double or triple sign >>up. Tell him johN sent, you know, don't say that because you won't get no. Great to see you. >>Thank you. Nice to see you too. Thanks so >>much, john. Great to have you on cube coverage here at AWS public Sector summit in Washington, D. C. Is a live event. Were face to face. We had some remote guests. It's a hybrid event. Everything is being streamed. I'm john Kerry with the cube. Thanks for watching. Mhm. Mhm
SUMMARY :
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John Wood, Telos & Shannon Kellogg, AWS
>>Welcome back to the cubes coverage of AWS public sector summit live in Washington D. C. A face to face event were on the ground here is to keep coverage. I'm john Kerry, your hosts got two great guests. Both cuba alumni Shannon Kellogg VP of public policy for the Americas and john would ceo tell us congratulations on some announcement on stage and congressional john being a public company. Last time I saw you in person, you are private. Now your I. P. O. Congratulations >>totally virtually didn't meet one investor, lawyer, accountant or banker in person. It's all done over zoom. What's amazing. >>We'll go back to that and a great great to see you had great props here earlier. You guys got some good stuff going on in the policy side, a core max on stage talking about this Virginia deal. Give us the update. >>Yeah. Hey thanks john, it's great to be back. I always like to be on the cube. Uh, so we made an announcement today regarding our economic impact study, uh, for the commonwealth of Virginia. And this is around the amazon web services business and our presence in Virginia or a WS as we all, uh, call, uh, amazon web services. And um, basically the data that we released today shows over the last decade the magnitude of investment that we're making and I think reflects just the overall investments that are going into Virginia in the data center industry of which john and I have been very involved with over the years. But the numbers are quite um, uh, >>just clever. This is not part of the whole H. 20. H. Q. Or whatever they call HQ >>To HQ two. It's so Virginia Amazon is investing uh in Virginia as part of our HQ two initiative. And so Arlington Virginia will be the second headquarters in the U. S. In addition to that, AWS has been in Virginia for now many years, investing in both data center infrastructure and also other corporate facilities where we house AWS employees uh in other parts of Virginia, particularly out in what's known as the dullest technology corridor. But our data centers are actually spread throughout three counties in Fairfax County, Loudoun County in Prince William County. >>So this is the maxim now. So it wasn't anything any kind of course this is Virginia impact. What was, what did he what did he announce? What did he say? >>Yeah. So there were a few things that we highlighted in this economic impact study. One is that over the last decade, if you can believe it, we've invested $35 billion 2020 alone. The AWS investment in construction and these data centers. uh it was actually $1.3 billion 2020. And this has created over 13,500 jobs in the Commonwealth of Virginia. So it's a really great story of investment and job creation and many people don't know John in this Sort of came through in your question too about HQ two, But aws itself has over 8000 employees in Virginia today. Uh, and so we've had this very significant presence for a number of years now in Virginia over the last, you know, 15 years has become really the cloud capital of the country, if not the world. Uh, and you see all this data center infrastructure that's going in there, >>John What's your take on this? You've been very active in the county there. Um, you've been a legend in the area and tech, you've seen this many years, you've been doing so I think the longest running company doing cyber my 31st year, 31st year. So you've been on the ground. What does this all mean to you? >>Well, you know, it goes way back to, it was roughly 2005 when I served on the Economic Development Commission, Loudon County as the chairman. And at the time we were the fastest-growing county in America in Loudon County. But our residential real property taxes were going up stratospherically because when you look at it, every dollar real property tax that came into residential, we lose $2 because we had to fund schools and police and fire departments and so forth. And we realized for every dollar of commercial real property tax that came in, We made $97 in profit, but only 13% of the money that was coming into the county was coming in commercially. So a small group got together from within the county to try and figure out what were the assets that we had to offer to companies like Amazon and we realized we had a lot of land, we had water and then we had, you know this enormous amount of dark fiber, unused fibre optic. And so basically the county made it appealing to companies like amazon to come out to Loudon County and other places in northern Virginia and the rest is history. If you look today, we're Loudon County is Loudon County generates a couple $100 million surplus every year. It's real property taxes have come down in in real dollars and the percentage of revenue that comes from commercials like 33 34%. That's really largely driven by the data center ecosystem that my friend over here Shannon was talking. So >>the formula basically is look at the assets resources available that may align with the kind of commercial entities that good. How's their domicile there >>that could benefit. >>So what about power? Because the data centers need power, fiber fiber is great. The main, the main >>power you can build power but the main point is is water for cooling. So I think I think we had an abundance of water which allowed us to build power sources and allowed companies like amazon to build their own power sources. So I think it was really a sort of a uh uh better what do they say? Better lucky than good. So we had a bunch of assets come together that helps. Made us, made us pretty lucky as a, as a region. >>Thanks area too. >>It is nice and >>john, it's really interesting because the vision that john Wood and several of his colleagues had on that economic development board has truly come through and it was reaffirmed in the numbers that we released this week. Um, aws paid $220 million 2020 alone for our data centers in those three counties, including loud >>so amazon's contribution to >>The county. $220 million 2020 alone. And that actually makes up 20% of overall property tax revenues in these counties in 2020. So, you know, the vision that they had 15 years ago, 15, 16 years ago has really come true today. And that's just reaffirmed in these numbers. >>I mean, he's for the amazon. So I'll ask you the question. I mean, there's a lot of like for misinformation going around around corporate reputation. This is clearly an example of the corporation contributing to the, to the society. >>No, no doubt. And you think >>About it like that's some good numbers, 20 million, 30 >>$5 million dollar capital investment. You know, 10, it's, what is it? 8000 9000 >>Jobs. jobs, a W. S. jobs in the Commonwealth alone. >>And then you look at the economic impact on each of those counties financially. It really benefits everybody at the end of the day. >>It's good infrastructure across the board. How do you replicate that? Not everyone's an amazon though. So how do you take the formula? What's your take on best practice? How does this rollout? And that's the amazon will continue to grow, but that, you know, this one company, is there a lesson here for the rest of us? >>I think I think all the data center companies in the cloud companies out there see value in this region. That's why so much of the internet traffic comes through northern Virginia. I mean it's I've heard 70%, I've heard much higher than that too. So I think everybody realizes this is a strategic asset at a national level. But I think the main point to bring out is that every state across America should be thinking about investments from companies like amazon. There are, there are really significant benefits that helps the entire community. So it helps build schools, police departments, fire departments, etcetera, >>jobs opportunities. What's the what's the vision though? Beyond data center gets solar sustainability. >>We do. We have actually a number of renewable energy projects, which I want to talk about. But just one other quick on the data center industry. So I also serve on the data center coalition which is a national organization of data center and cloud providers. And we look at uh states all over this country were very active in multiple states and we work with governors and state governments as they put together different frameworks and policies to incent investment in their states and Virginia is doing it right. Virginia has historically been very forward looking, very forward thinking and how they're trying to attract these data center investments. They have the right uh tax incentives in place. Um and then you know, back to your point about renewable energy over the last several years, Virginia is also really made some statutory changes and other policy changes to drive forward renewable energy in Virginia. Six years ago this week, john I was in a coma at county in Virginia, which is the eastern shore. It's a very rural area where we helped build our first solar farm amazon solar farm in Virginia in 2015 is when we made this announcement with the governor six years ago this week, it was 88 megawatts, which basically at the time quadruple the virginias solar output in one project. So since that first project we at Amazon have gone from building that one facility, quadrupling at the time, the solar output in Virginia to now we're by the end of 2023 going to be 1430 MW of solar power in Virginia with 15 projects which is the equivalent of enough power to actually Enough electricity to power 225,000 households, which is the equivalent of Prince William county Virginia. So just to give you the scale of what we're doing here in Virginia on renewable energy. >>So to me, I mean this comes down to not to put my opinion out there because I never hold back on the cube. It's a posture, we >>count on that. It's a >>posture issue of how people approach business. I mean it's the two schools of thought on the extreme true business. The government pays for everything or business friendly. So this is called, this is a modern story about friendly business kind of collaborative posture. >>Yeah, it's putting money to very specific use which has a very specific return in this case. It's for everybody that lives in the northern Virginia region benefits everybody. >>And these policies have not just attracted companies like amazon and data center building builders and renewable energy investments. These policies are also leading to rapid growth in the cybersecurity industry in Virginia as well. You know john founded his company decades ago and you have all of these cybersecurity companies now located in Virginia. Many of them are partners like >>that. I know john and I both have contributed heavily to a lot of the systems in place in America here. So congratulations on that. But I got to ask you guys, well I got you for the last minute or two cybersecurity has become the big issue. I mean there's a lot of these policies all over the place. But cyber is super critical right now. I mean, where's the red line Shannon? Where's you know, things are happening? You guys bring security to the table, businesses are out there fending for themselves. There's no militia. Where's the, where's the, where's the support for the commercial businesses. People are nervous >>so you want to try it? >>Well, I'm happy to take the first shot because this is and then we'll leave john with the last word because he is the true cyber expert. But I had the privilege of hosting a panel this morning with the director of the cybersecurity and Infrastructure Security agency at the department, Homeland Security, Jenness easterly and the agency is relatively new and she laid out a number of initiatives that the DHS organization that she runs is working on with industry and so they're leaning in their partnering with industry and a number of areas including, you know, making sure that we have the right information sharing framework and tools in place, so the government and, and we in industry can act on information that we get in real time, making sure that we're investing for the future and the workforce development and cyber skills, but also as we enter national cybersecurity month, making sure that we're all doing our part in cyber security awareness and training, for example, one of the things that are amazon ceo Andy Jassy recently announced as he was participating in a White house summit, the president biden hosted in late august was that we were going to at amazon make a tool that we've developed for information and security awareness for our employees free, available to the public. And in addition to that we announced that we were going to provide free uh strong authentication tokens for AWS customers as part of that announcement going into national cybersecurity months. So what I like about what this administration is doing is they're reaching out there looking for ways to work with industry bringing us together in these summits but also looking for actionable things that we can do together to make a difference. >>So my, my perspective echoing on some of Shannon's points are really the following. Uh the key in general is automation and there are three components to automation that are important in today's environment. One is cyber hygiene and education is a piece of that. The second is around mis attribution meaning if the bad guy can't see you, you can't be hacked. And the third one is really more or less around what's called attribution, meaning I can figure out actually who the bad guy is and then report that bad guys actions to the appropriate law enforcement and military types and then they take it from there >>unless he's not attributed either. So >>well over the basic point is we can't as industry hat back, it's illegal, but what we can do is provide the tools and methods necessary to our government counterparts at that point about information sharing, where they can take the actions necessary and try and find those bad guys. >>I just feel like we're not moving fast enough. Businesses should be able to hack back. In my opinion. I'm a hawk on this one item. So like I believe that because if people dropped on our shores with troops, the government will protect us. >>So your your point is directly taken when cyber command was formed uh before that as airlines seeing space physical domains, each of those physical domains have about 100 and $50 billion they spend per year when cyber command was formed, it was spending less than Jpmorgan chase to defend the nation. So, you know, we do have a ways to go. I do agree with you that there needs to be more uh flexibility given the industry to help help with the fight. You know, in this case. Andy Jassy has offered a couple of tools which are, I think really good strong tokens training those >>are all really good. >>We've been working with amazon for a long time, you know, ever since, uh, really, ever since the CIA embrace the cloud, which was sort of the shot heard around the world for cloud computing. We do the security compliance automation for that air gap region for amazon as well as other aspects >>were all needs more. Tell us faster, keep cranking up that software because tell you right now people are getting hit >>and people are getting scared. You know, the colonial pipeline hack that affected everybody started going wait a minute, I can't get gas. >>But again in this area of the line and jenny easterly said this this morning here at the summit is that this truly has to be about industry working with government, making sure that we're working together, you know, government has a role, but so does the private sector and I've been working cyber issues for a long time to and you know, kind of seeing where we are this year in this recent cyber summit that the president held, I really see just a tremendous commitment coming from the private sector to be an effective partner in securing the nation this >>full circle to our original conversation around the Virginia data that you guys are looking at the Loudon County amazon contribution. The success former is really commercial public sector. I mean, the government has to recognize that technology is now lingua franca for all things everything society >>well. And one quick thing here that segues into the fact that Virginia is the cloud center of the nation. Um uh the president issued a cybersecurity executive order earlier this year that really emphasizes the migration of federal systems into cloud in the modernization that jOHN has worked on, johN had a group called the Alliance for Digital Innovation and they're very active in the I. T. Modernization world and we remember as well. Um but you know, the federal government is really emphasizing this, this migration to cloud and that was reiterated in that cybersecurity executive order >>from the, well we'll definitely get you guys back on the show, we're gonna say something. >>Just all I'd say about about the executive order is that I think one of the main reasons why the president thought was important is that the legacy systems that are out there are mainly written on kobol. There aren't a lot of kids graduating with degrees in COBOL. So COBOL was designed in 1955. I think so I think it's very imperative that we move has made these workloads as we can, >>they teach it anymore. >>They don't. So from a security point of view, the amount of threats and vulnerabilities are through the >>roof awesome. Well john I want to get you on the show our next cyber security event. You have you come into a fireside chat and unpack all the awesome stuff that you're doing. But also the challenges. Yes. And there are many, you have to keep up the good work on the policy. I still say we got to remove that red line and identified new rules of engagement relative to what's on our sovereign virtual land. So a whole nother Ballgame, thanks so much for coming. I appreciate it. Thank you appreciate it. Okay, cute coverage here at eight of public sector seven Washington john ferrier. Thanks for watching. Mhm. Mhm.
SUMMARY :
Both cuba alumni Shannon Kellogg VP of public policy for the Americas and john would ceo tell It's all done over zoom. We'll go back to that and a great great to see you had great props here earlier. in the data center industry of which john and I have been very involved with over the This is not part of the whole H. 20. And so Arlington Virginia So this is the maxim now. One is that over the last decade, if you can believe it, we've invested $35 billion in the area and tech, you've seen this many years, And so basically the county made it appealing to companies like amazon the formula basically is look at the assets resources available that may align Because the data centers need power, fiber fiber is great. So I think I think we had an abundance of water which allowed us to build power sources john, it's really interesting because the vision that john Wood and several of So, you know, the vision that they had 15 This is clearly an example of the corporation contributing And you think You know, 10, everybody at the end of the day. And that's the amazon will continue to grow, benefits that helps the entire community. What's the what's the vision though? So just to give you the scale of what we're doing here in Virginia So to me, I mean this comes down to not to put my opinion out there because I never It's a I mean it's the two schools of thought on the It's for everybody that lives in the northern Virginia region benefits in the cybersecurity industry in Virginia as well. But I got to ask you guys, well I got you for the last minute or two cybersecurity But I had the privilege of hosting a panel this morning with And the third one is really more So counterparts at that point about information sharing, where they can take the actions necessary and So like I believe that because if people dropped on our shores flexibility given the industry to help help with the fight. really, ever since the CIA embrace the cloud, which was sort of the shot heard around the world for tell you right now people are getting hit You know, the colonial pipeline hack that affected everybody started going wait I mean, the government has to recognize that technology is now lingua franca for all things everything of federal systems into cloud in the modernization that jOHN has Just all I'd say about about the executive order is that I think one of the main reasons why the president thought So from a security point of view, the amount of threats and vulnerabilities are through the But also the challenges.
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Sandy Carter, AWS & Lynn Martin, VMware | AWS Summit DC 2021
value in jobs is probably the most rewarding >>things I've ever been involved >>in And I bring that energy to the queue because the cube is where all the ideas are and where the experts are, where the people are And I think what's most exciting about the cube is that we get to talk to people who are making things happen, entrepreneurs ceo of companies, venture capitalists, people who are really on a day in and day out basis, building great companies and the technology business is just not a lot of real time live tv coverage and and the cube is a non linear tv operation. We do everything that the T. V guys on cable don't do. We do longer interviews. We asked tougher questions. We >>ask sometimes some light questions. We talked about the person and what >>they feel about it's not prompted and scripted. It's a conversation authentic and for shows that have the cube coverage and makes the show buzz that creates excitement. More importantly, it creates great content, great digital assets that can be shared instantaneously to the world. Over 31 million people have viewed the cube and that is the result of great content, great conversations and I'm so proud to be part of a Q with great team. Hi, I'm john barrier, Thanks for watching the cube boy. >>Okay, welcome back everyone cube coverage of AWS amazon web services public sector summit in person here in Washington D. C. I'm john Kerry host of the cube with Sandy carter and Lynn martin Vm ware Vice president of government education and healthcare. Great to see you both cube alumni's although she's been on since 2014 your first time in 2018 18 2018. Great to see you. Great to see you. Thanks for coming on. Yeah, thanks for having us. So VM ware and 80 of us have a huge partnership. We've covered that announcement when Andy and Pat nelson was the Ceo. Then a lots happened, a lot of growth. A lot of success. Congratulations. Thank you. What's the big news with AWS this year in >>public sector. So we just received our authorization to operate for Fed ramp high. Um and we actually have a lot of joint roadmap planning. You are kicking off our job today with the Department of Defense and I. L five for the defense customers is also in process. So um a lot of fruits of a long time of labor. So very excited, >>awesome. So explain what does the Fed ramp authority to operate mean? What is >>that all about? So I would say in a nutshell, it's really putting a commercial offering through the security protocols to support the federal government needs. Um and there's different layers of that depending on the end user customers. So Fed ramp i across this, across all the civilian and non classified workloads in the federal government. Um probably applicability for state, local government as well with the new state Gramp focus. Um Fed ramp. I will meet or exceed that. So it will be applicable across the other parts of the government as well and all operated, you know, in a controlled environment jointly. So you get the VM ware software stack on top of the platform from A W. S and all the services that is more VM >>ware, faster deployed usage, faster acceleration. >>Yeah, so I would say um today the government operates on VM ware across all of the government, state, local and federal, um some workloads are still on prem many and this will really accelerate that transformation journey to the cloud and be able to move workloads quicker onto the BMC on AWS platform without free architect in your >>application, without giving away any kind of VM World Secret because that's next week. What is the value proposition of VM ware cloud, on AWS? What is the, what is the, what is the main value proposition you guys see in the public >>sector? So I see three and then Sandy chime in their two, I would say, you know, the costs in general to operate In the Cloud vs on prem or significant savings, we've seen savings over 300% on some customers. Um the speed on the application movement I think is a >>huge >>unique benefit on BMC on AWS. So traditionally to move to native cloud, you have to really do a lot of application were to be able to move those workloads where on BMC on AWS to move them pretty fast. And it also leverages the investments that the government agencies have already made in their operational tools and things of that nature. So it's not like a full reinvestment for something new but really leveraging both the skill sets in the data center in the I. T. Shops and the tools and investments you've bought over the past. And then the third area I would say is really getting the agility and flexibility and speed of a cloud experience. >>What's your, what's your reaction to the partnership? >>You know, we were just talking uh in a survey to our customers and 67% of them said that the velocity of the migration really matters to them. And one of the things that we do really well together is migrate very quickly, so we have workloads that we've migrated that have taken you know weeks months uh as opposed to years as they go over, which is really powerful. And then also tomorrow VM ware is with us in a session on data led migration. We were talking about data earlier and VM ware cloud on Aws also helps to migrate over like sequel server, database oracle databases so that we can also leverage that data now on the cloud to make better decisions and >>real time decisions as >>well. It's been really interesting to watch the partnership and watching VM ware transform as well, not only the migrations are in play with the public sector, there's a lot of them, believe me, healthcare, you name every area. It's all, all those old systems are out there. You know, I'm talking about out there. But now with microservices and containers, you've got tansy and you got the whole cloud, native VM ware stack emerging that's going to allow customers to re factor This is a dynamic that is kind of under reported >>Migration is one thing. But I think, I think that the whole Tan Xue portfolio is one of the most interesting things going on in VM ware. And we also have some integration going on on D. M. C on AWS with tan to we don't have that pentagram. Yeah. For the government market, but it's on the road mapping plans and we have other customers And I would say, you know, some of my non federal government customers were able to move workloads in hours, not even days or weeks. There you go, literally back and forth. And very impressive on the BMC on AWS platform. So, um, as we expand things in with the Tan Xue platform is, you know, Sandy talked about this yesterday and our partners summit, Everyone's talking about containers and things like that. VM ware is doing a lot of investment around the cooper Netease plus the application migration work and things of that nature. >>I'd love to get you guys reaction to this comment because I've seen a lot of change. Obviously we're all seeing it. I've actually interviewed a bunch of aWS and VM ware customers and I would call um some of the categories skeptics the old school cloud holding the line. And then when the pandemic hit those skeptics flip over because they see the value. In fact I actually interviewed a skeptic who became an award winner who went on the record and said I love hey w I love the cloud. I was a skeptic because you saw the value the time to value. This is really a key dynamic. I know it's kind of thrown out a lot of digital transformation or I. T. Modernization but the agility and that kind of speed. It becomes the number one thing. What's your reaction to the skeptics converting? And then what happens >>next? Um So I think there's still a lot of folks in I. T. That our tree huggers or I call him several huggers uh um pick your term. And I think that um there is some concern about what their role will be. So I think one of the differences delivering cloud services to your internal constituents is really understand the business value of the applications and what that delivers from a mission perspective back to your client. And that's a shift for data center owners to really start thinking more from the customer mission perspective than or my servers running you know, do you have enough storage capacity blah blah blah. So I think that creates that skepticism and part of that's around what's my role going to be. So in the cloud transformation of a customer, there's all this old people part that becomes really the catalyst and I think the customers that have been very sad and really leverage that and then retool the business value back to the end users around the mission have done the best job. >>I mean we talk about this all the time, it's really hard to get the best debris partners together and then make it all work cloud, it becomes easier than doing it very bespoke or waterfall way >>Yeah, I have to say with the announcement yesterday, we're going to have a lot more partner with partners. So you and I have talked about this a few times where we bring partners together to work with each other. In fact, Lynn is going to go meet with one of those partners right after the interview um that want to really focus in on a couple of particular areas to really drive this and I think, you know, part of the, you know, as your re factoring or migrating VMro over the other big benefit is skills, people have really strong, these fear skills, the sand skills, >>operation >>operation tools Yeah. And so they want to preserve those, I think that's part of the beauty of doing VM ware cloud on Aws is you get to take those skills with you into the new world as well, >>you know, I was going to just ask the next question ai ops or day two operations, a big buzzword Yeah and that is essentially operation mindset, that devoPS DEVOps two is coming. Emily Freeman gave a keynote with our last event we had with with amazon public showcase revolution and devops devoPS 2.0 is coming which is now faster, security is built in the front end, so all these things are happening so now it's coming into the public sector with the GovCloud. So I have to ask you Lynn what are some of the big successes you've had with on the gulf cloudy, just Govcloud. >>So I would say we've had a lot of customers across the state local side especially um that weren't waiting for fed ramp and those customers were able to move like I mentioned this earlier and you guys just touched on it. So I think the benefit and the benefit, one of our best customers is Emmett Right? Absolutely mitt, God bless them. They've been on every cloud journey with VM ware since 2014 we moved in my three years now and talk about a skeptic. So although Mark is very revolutionary and tries new things, he was like oh who knows and literally when we moved those workloads it was minutes and the I. T shop day one there was no transformation work for them, it was literally using all the tools and things in that environment. So the progress of that and the growth of the applications that have been able to move their things. That took 2 to 3 years before we're all done within six months and really being able to expand those business values back out for the services that he delivers to the customers. So I think you'll see quite a bit across state, local federal government. You know, we have U. S. Marshals, thank them very much. They were our sponsor that we've been working with the last few years. We have a defense customer working with us around aisle five. >>Um you know, if we could also thank Coal Fire because Cold Fire is one of our joint partners talking about partner partners and they were played a critical role in helping BM We're cloud on AWS and get the fed ramp high certifications. >>They were R three p. O. We hired them for their exercise expertise with AWS as well as helping the BMR. >>Well the partnership with the war has been a really big success. Remember the naysayers when that was announced? Um it really has worked out well for you guys. Um I do want to ask you one more thing and we don't mind. Um One of the biggest challenges that you see the blockers or challenges from agencies moving to the cloud cover cloud because you know, people are always trying to get those blockers out of the way but it's an organizational culture is a process technology. What's your what's your take on that land. Um >>I think a lot does have to do with the people and the organizational history. I think somewhere you need a leader and a champion that really wants to change for good. I call Pat, used to call a tech for good. I love that. Right to really, you know, get things moving for the customers. I mean one of the things I'm most proud about supporting the government business in general though is really the focus on the mission is unparalleled, you know, in the sectors we support, you say, education or government or healthcare. Right? All three of those sectors, there's never any doubt on what that focuses. So I think the positives of it are like, how do you get into that change around that? And that could be systems, there's less what's VMC ON AWS as we mentioned, because the tools already in the environment so they know how to use it. But I do think there's a transformation on the data center teams and really becoming moving from technology to the business aspects a little bit more around the missions and things of that. >>What's interesting is that it's so, I mean, I actually love this environment even though it's kind of hard on everyone. Education and health care have been disrupted unprecedented ways and it's never gonna change back? Remember healthcare, hip data silos, silos, education don't spend on it. >>That education was the most remarkable part. Unbelievable. I started working in february before school started with one of the large cities everyone can guess and just the way they were able to pivot so fast was amazing and I don't think anybody, I think we did like five years of transformation in six months and it's never going to go back. >>I completely a great yes education. We just did a piece of work with CTS around the world and education is one of the most disrupted as you said health care and then the third one is government and all three of those are public sector. So the three most disruptive sectors or mission areas are in public sector which has created a lot of opportunity for us and our partnership to add value. I mean that's what we're all about right customer obsession working backwards from the customer and making sure that our partnership continues to add value to those customers >>while we love the tech action on the cube. Obviously we'd like to document and pontificate and talk about it. Digital revolution. Every application now is in play globally. Not just for I. T. But for society, public sector more than ever is the hottest area on the planet. >>Absolutely. And I would say that now our customers are looking at E. S. G. Environmental, they want to know what you're doing on sustainability. They want to know what you're doing for society. We just had a bid that came in and they wanted to understand our diversity plan and then open governance. They're looking for that openness. They're not just artificial intelligence but looking at explainable AI as well. So I think that we have a chance to impact environment societies and governance >>and you mentioned space earlier. Another way I talked with closure. I mean I'm an interview today too, but what's happening with space and what you can monitor disasters, understand how to deploy resources to areas that might have challenges, earthquakes or fires or other things. All new things are happening. >>Absolutely. And all that data people like to say, why are you spending money on space? There's so many problems here, but that data that comes from space is going to impact us here on earth. And so all the things that we're doing, all that data could be used with VM ware cloud on AWS as well. >>Well, you watch closely we got some space coverage coming. I got a big scoop. I'm gonna release soon about something behind the dark side of the moon on in terms of space sovereignty coming a lot of action, cybersecurity in space. That's really heavy right now. But >>aren't you glad that VMC cloud on AWS isn't hidden on the dark side of the moon. It's >>right on the congratulations. Thanks for coming on. You guys are doing great. Thanks for >>thanks for sharing. Congratulations. >>Okay, cube coverage here continues. AWS public sector summit in Washington D. C live for two days of coverage be right back. Thank you. Mhm. Mhm mm mm hmm.
SUMMARY :
We do everything that the T. V guys on cable don't do. We talked about the person and what that is the result of great content, great conversations and I'm so proud to be part of a Q with great team. sector summit in person here in Washington D. C. I'm john Kerry host of the cube with Sandy carter and I. L five for the defense customers is also in process. So explain what does the Fed ramp authority to operate mean? parts of the government as well and all operated, you know, What is the value proposition of VM ware cloud, on AWS? Um the speed on the application movement I think is a to move to native cloud, you have to really do a lot of application were to be able to move those workloads And one of the things that we do really well together is migrate very quickly, not only the migrations are in play with the public sector, there's a lot of them, believe me, For the government market, but it's on the road mapping plans and we have other customers And I would I'd love to get you guys reaction to this comment because I've seen a lot of change. So in the cloud transformation of a customer, In fact, Lynn is going to go meet with one of those partners right after the interview um that cloud on Aws is you get to take those skills with you into the new world as well, So I have to ask you Lynn what are some of the big successes So the progress of that and the growth of the applications that have been able to move their Um you know, if we could also thank Coal Fire because Cold Fire is one of our joint partners talking about partner as helping the BMR. Um One of the biggest challenges that you see the blockers or challenges I think a lot does have to do with the people and the organizational What's interesting is that it's so, I mean, I actually love this environment even though it's kind of hard on everyone. just the way they were able to pivot so fast was amazing and around the world and education is one of the most disrupted as you said health care Not just for I. T. But for society, public sector more than ever is the hottest area on the planet. So I think that we have a chance to impact environment societies and governance but what's happening with space and what you can monitor disasters, understand how to deploy And so all the things that we're doing, all that data could be used with VM ware cloud on AWS as well. behind the dark side of the moon on in terms of space sovereignty coming aren't you glad that VMC cloud on AWS isn't hidden on the dark side of the moon. right on the congratulations. thanks for sharing. AWS public sector summit in Washington D.
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Mark Francis, Electronic Caregiver | AWS Summit DC 2021
>>Hello and welcome back to the cubes live coverage of A W. S. Public sector summit. I'm john Kerry hosting CUBA. We're live in Washington D. C. For two days, an actual event with an expo floor with real people face to face and of course we're streaming it digitally on the cube and cube channels. And so our next guest, Mark Francis chief digital health integration officer Electronic caregiver, Mark great to see you tech veteran and former intel back in the day. You've seen your ways of innovation. Welcome to the cube. >>Thanks so much. It's a pleasure to be here. >>So we were talking before we came on camera about all the innovation going back in the computer industry but now with health care and delivery of care telemedicine and how the structural systems are changing and how cloud is impacting that. You guys have an interesting solution on AWS that kind of, to me connect the dots for many tell us what you guys do and take us through the product. >>Sure. Happy to do so uh our company is electronic caregiver were actually founded back in 2009. We're based in Los cruces new Mexico so off the grid. Um but since that time we have been spending a lot of time and money doing foundational R and D pilots and product development work. Really say how do you bridge that chasm between the doctor's office and the patient home in a way that you can put a patient facing device and equipment in a patient's home that's going to drive high level of engagement, obtain actionable curated data that's presented out to caregivers and the caregivers can then act upon that to help direct and deliver high quality care. >>So basically is the future of medicine, >>the future of medicine. Right. Right. We look at medicine, we look at the future of medicine as being a hybrid model of in person care plus remote care. And we really see ourselves at the epicenter of providing a platform to help enable that. >>You know the big story here at the public sector. Some and we've been reporting on a digitally for the previous year is the impact the pandemic has had on the industry and and not just normal disruption, you know technology and start ups, disruption happens, structural changes being forced upon industries by the force majeure. That is the pandemic education, health care and so video and data and connected oriented systems are now the thing structurally that's changing it. That's causing all kinds of business model, innovations and challenges. Yeah. What's your take on that? Because this is real. >>Yeah. It is real. It it's funny that this is actually my third digital health company. Um First one was in in uh Silicon Valley early remote patient monitoring company. We end up selling it to bosh uh when I joined intel to be part of our digital health group, we did that for five years and ended a joint venture with G. E. So people have been playing around in remote patient monitoring telehealth for some time until the pandemic though there wasn't really a strong business model to justify scaling of these businesses. Um uh the pandemic change that it forced adoption and force the government to allow reimbursement coach as well. And as a result of that we've seen this pure if aeration of different product offering service offerings and then payment models around telehealth broadly speaking >>well since you started talking the music started cranking because this is the new music of the industry, we're here on the expo floor, we have face to face conversations going on and uh turn the music down. Hey thanks guys, this is a huge thing and I want to uh highlight even further what is the driver for this? Because is it, I mean actually clouds got some benefits but as you guys do the R. And D. What's going on with what's the key drivers for medicine? >>Yeah, I would take two things from a from a technology perspective, the infrastructure is finally in place to enable this type of charity distance before that it really wasn't there now that's there and the products that folks are used are much more affordable about the provider's side and the patient side. The main driver is um uh there's a lot of underlying trends that were happening that we're just being ignored Whether it was 50% non adherence to treatment plans, massive medication mismanagement um lack of professional and informal caregivers, all those things were kind of happening underneath the surface and then with Kobe, it all hit everybody in the phase. People started using telehealth and then realize, hey, we can deliver high quality care, we can deliver value based care mixed with a hybrid model of tele care plus patient care. And it turned out that, that, that works out well. So I think it's now a realization that tell care not only connects patients but solve some of these other issues around adherents, compliance, staffing and a number of other >>things and that this is a structural change we were talking about. Exactly. All right, So talk about amazon, what do you guys are doing on AWS? How's that all work? >>That's working out great. So as we, as we launch at a 2.0, we built it on 24 foundational aws and Amazon services. It's a serverless architecture, um, uh, which is delivered. What enables us to do is we have a whole bunch of different patients facing devices which we now integrate all into one back end through which we can run our data analytics are machine learning and then present curated actual data to the providers on top of that. We've also been developing a virtual caregiver that's really, really innovative. So we're using the unity engine to develop a very, very realistic virtual caregiver that is with the patient 24 hours a day in their home, they develop a relationship with that individual and then through that they can really drive greater you know more intimate care plan and a more intimate relationship with their human caregivers that's built using basic technology behind Alexa pauline lacks as well as IOT core and a lot of other ai ml services from from amazon as well. >>Not to get all nerdy and kind of seeking out here because under the hood it's all the goodness of amazon. We've got a server list, you got tennis is probably in there doing something who knows what's going on there, You've got polly let's do this and that but it also highlights the edge the ultimate network edges the human and if you've got to care for the patient at home or wherever on the run whatever. Yeah you got to get the access to the data so yeah I can imagine a lot of monitoring involved too. Yeah can you take us through how that works? >>Yeah and for us we like to talk about intelligence as opposed to data because data for data sakes isn't actionable. So really what can we do through machine learning and artificial intelligence to be able to make that data more actionable before the human caregiver because you're never going to take a human out of the equation. Uh But uh we had a lot of data inputs, they're both direct data inputs such as vital signs, we also get subtle data input. So with our with our uh with Addison or virtual caregiver uh the product actually come to the camera away from intel called the real sense cameras. And with that we get to see several signs of changes in terms of gate which might be in the indicative of falls risk of falls. We can see body temperature, pulse, heart rate, signs of stress, lack of sleep. Maybe that's a sign of uh adverse reaction to a new medication. There's a bunch of different direct and indirect inputs. We can take run some analysis against and then say hey there's something here you might want to look at because it might be indicating a change in health. >>So this is where the innovation around these bots and ai come in because you're essentially getting pattern matching on other signals you already know. So using the cameras and or sensors in to understand and get the patients some signaling where they can maybe take action call >>fun or Yeah, that's exactly. And the other thing we get, we get to integrate information related to what are called social determinants of health. So there's a whole body of research now showing that 65% of someone's health is actually driven by non clinical issues. So again issues of food security, transportation, access to care, mental health type issues in terms of stress and stuff like we can start gathering some of that information to based upon people's behaviors or for you to assessments which can also provide insights to help direct care. >>So maybe when I'm doing the Cuban reviews, you guys can go to work and look at me. I'm stressed out right now, having a great time here public sector, this is really cool. So take a minute to explain the vision. What does this go from here? I'll see low hanging fruit, telemedicine, check data, observe ability for patient for optimizing care, check what happens next industry disruption, what how these dominoes have been kind of fall? >>Yeah, for us uh we really are seeing more providers and more payers system. Integrators looking now to say how do I put together a comprehensive solution from the doctor's office to inpatient hospital to home that can remove it. A lot of barriers to care addi which is our platform is designed to be interoperable to plug into electronic health care systems, whether it's Cerner, Epic or Athenahealth, whatever it might be to be able to create that you pick us seamless platform for provider to use. We can push all of the data to their platform if they want to use that or they could use our platform and dashboard as well. We make it available to healthcare providers but also a lot of people are trying to age in place and they're getting treated by private duty providers, senior housing providers and other maybe less clinical caregivers. But if you're there every day with somebody you can pick up signs which might prevent a major health episode down the road. So we want to close that circle our our vision is how do we close the circle of care so that people get the right information at the right time to deliver the right >>care. So it's kind of a health care stack of a new kind of stack. So I have to ask you if there was an eye as pass and sass category um infrastructure as a service platform as a service. And then says it sounds like you guys are kind of combine the lower parts of the stack and enable your partners to develop on top of. Is that how it >>works? Yes it does. Yeah. Yeah. So with addie, the interesting thing that we've done it's designed to have open a P. I. For a lot of modules as well. So if we're working with the american Heart Association and we want to do a uh cardiac care module from using their I. P. We could do that if we want to integrate with Uber health or lift we could do that as well if we want to do something in the amazon and pill pack, it's a plug in that we could do that. So if I'm a patient or or a loved one at home instead of going to 10 different places or use our platform and then pull up four different apps. Everything can be right there at their fingertips. You can either do it by touch or you can use this voice because it's all a voice or a touch of interaction. >>So just because I'm curious and and and for clarification, the idea of going past versus SAS platform versus software as a service is why flexibility or customization? Why not go SAS and be a SAS application? >>Uh we've talked mostly about, we've we've gone back and forth platform as a service or infrastructure as a service. So that's more the debate that we've had. It's more about the scalability that we can offer. Um uh not just in the United States, but globally as well. Um and really that's really the thing that we've been looking at, especially because there's so many different sources of data, if you want to provide high quality care that needs to be integrated. We want to make sure that we created a platform, not just for what we provide but for what others in the environment can provide. >>So you really want to enable other people to create that very much layer on top of you guys, do you have out of the box SAS to get people going or is that just >>With the release of adding 2.0, now we do. So now folks go to our website and they contact our development those tools and and those libraries are available. >>Now, this is an awesome opportunity. So for people out there who are wanting to innovate on you, they can just say, okay, I'll leverage your the amazon web services of healthcare essentially. >>That's a nice bold ambitious statement. Yeah, but I mean kind of but if we if we can achieve that, then we'd be quite happy and we think the industry, you're gonna partner >>benefit of that. It's an ecosystem play. Exactly, yeah. It's kind of like. >>Yeah, yeah, yeah, yeah. And for us, what we do covert is a perfect example going back to that. So when Covid hit um were based in las cruces, new Mexico last winter lost crew system to el paso and overwhelmed. They're at capacity. Different health care systems came to us, they asked if we partner with them to deliver a basically a triage program for folks that were coming into the er with Covid. So we designed a Kobe at home programs. So you get diagnosed, get a kit, go home and using telehealth virtual visits, remote monitoring. Be able to stay healthy at home without doing community spread. And by making sure that you were being watched over by a care professionals 24 hours a day. We did that um worked with 300 people Malcolm would all of them said healthy. We were able to expand uh inpatient capacity by 77%. We saved the system over $6 million in in three months. We've now been asked and we're actually replicating that in Memphis now and then also we've been asked to do so down in Mississippi >>mark, great conversation. Uh real quick. I only I don't have much time left but I want to ask you, does this mean that we're gonna see a clip of proliferation of in home kind of devices to assist? >>Yeah, we will. Uh, what we've seen is a big pivot now towards hospital at home model of care. So you have providers saying, you know, I'll see you in my facility but also extend capabilities so I can see you and treat you at home as well. We've also seen a realization that telehealth is more than a than an occasional video visit because if all you're doing is replacing an occasional in person visit with an occasional video visit. You're not really changing things now. There's a whole different sensors ai other integrations that come together to be able to enable these different models >>for all the business school folks out there and people who understand what's going on with structural change. That's when innovation really changes. Yeah, this is structural change. >>Absolutely. >>Mark, thanks for coming on. Mark Francis chief Digital Health Integration Officer Electronic Caregiver here on the Q. Thanks. Coming >>on. Thank you. My pleasure. >>Okay, more coverage after this short break. I'm john Kerry, your host Aws public Sector summit, We'll be right back mm mm mm
SUMMARY :
caregiver, Mark great to see you tech veteran and former intel back in the day. It's a pleasure to be here. So we were talking before we came on camera about all the innovation going back in the computer industry but now with Um but since that time we have been spending a lot of time and money doing epicenter of providing a platform to help enable that. and connected oriented systems are now the thing structurally adoption and force the government to allow reimbursement coach as well. do the R. And D. What's going on with what's the key drivers for medicine? is finally in place to enable this type of charity distance before that it really wasn't things and that this is a structural change we were talking about. to the providers on top of that. Yeah can you take us through how that works? the product actually come to the camera away from intel called the real sense cameras. So this is where the innovation around these bots and ai come in because you're essentially getting pattern matching And the other thing we get, So take a minute to explain the vision. circle of care so that people get the right information at the right time to deliver the right So I have to ask you if I. P. We could do that if we want to integrate with Uber health or lift we could do that as well if we want to do So that's more the debate that we've had. So now folks go to our website and they So for people out there who are wanting to innovate on you, Yeah, but I mean kind of but if we if we It's kind of like. Different health care systems came to us, they asked if we partner with them to deliver a to assist? So you have providers saying, for all the business school folks out there and people who understand what's going on with structural on the Q. Thanks. Okay, more coverage after this short break.
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Carola Cazenave, Pega | AWS Summit DC 2021
>>Mhm. Mhm Hello and welcome back to the cubes coverage of AWS summit here. Public sector summit here in Washington, D. C. I'm john for your host, We're live at a physical event. People face to face. We're here with the cube on the ground back in business. Of course we have a virtual cube. We got the cube studios in Palo alto in boston. We're gonna bring you all the great coverage and our next guest is parallel casa, Anita Casanova got it. Chief of Channels at Pegasystems, also known as mega official titles, head of global partner ecosystem. But you're known as the Chief of channels. >>Absolutely, thank >>you for coming on. >>Absolutely nice to be here face to face in an event. >>Feel happy, feels good. It feels great. People are happy. I'm still good attendance. Considering what it is about 5, 6000 people roughly give or take maybe up to 7000, who knows. But you guys have a really strong relationship with AWS, you're the chief of the channel. You guys have a great enabling product that crashes itself, as you guys say. So let's get into it before explain what PEG A does. >>Okay, so paga he's a $1 billion dollar company. It's a software company and we call it that software built itself Because we are definitely here to crash customer complexity. So we do it by three doing three things, 1-1 customer engagement customers, customer service and also intelligent automation. So we are a platform and we are helping any single client that has a complex solution to make it simple and to have a good customer experience. >>So I got it wrong. It doesn't crash itself, it crashes complexity, It builds itself okay there it is. All right, I got that out of the way. Software that crashes itself actually doesn't really kind of doesn't sound like a compelling products, but it's not the case. So I gotta ask you So ecosystems are a big part of the cloud amazon has a great ecosystem but the ecosystem has ecosystem is starting to see an expansion of the cloud business with the software model. With cloud scale. What are you guys doing in the channel within the public sector? How do you guys work, how do people engage with you? >>Okay, so first of all we we were always very friendly channel partner but we were using our partners only for implementation because our product is so so uh built for each of the clients, there's a lot of services opportunity and we have very strong peg a practices in the different partners. But last year when I came in I came in almost 16 months ago we decided that we wanted also to improve our our sales with the partners. So we are engaging with partners and to and from the beginning of a sale cycle and brainstorming on what the client needs in order to be more efficient to reduce cost to the moment of the implementation. So we have been working with several uh system integrators, some resellers and with aws as our cloud platform. So we have been moving everything we can to the peg, a cloud that is on aws and clients are are really happy to be modernized in there because there you have the security, the scalability then you the new versions of the product without having to be worrying about it because it's done by our support. >>So it's software on amazon. So customers can buy your software through the marketplace or whatever through a partner or the marketplace and then they can still use the higher level services at in AWS, correct? >>They can use a high services in AWS or with any other partner system Integrator that also works with AWS and we have many cases where we are we we use the power of three. Right. We work with AWS accenture and and for example, Peg or we can use lay does or or booz allen or a parrot on any of the partners that are here in government. >>So you know, the channel equation, you're the chief of the channel. Channel channels love simplicity, simple products to buy. They love products that can throw off gross profit. And you said services, how is that going? Are you guys seeing a good economic equation with your partners? >>Well, our partners do between five and 10 IX of uh, of the revenue that we do on software on services. So that equation definitely works and they love it for that. At the same time we have invested five x the quantity of people that we have supporting the channel. For example, here in government we have invested also two or three times on the rest of the of the business. But there has been definitely good investments for partners. The partners are happy with us because again they not only they can do a good business one off, they can then radiate one. You usually clients one day once they buy peg for one of their use cases or case management as we call it, they usually want to replicate it in other cases and that is where the partners are doing enormous money because they are replicating the same use case in different departments. >>That's the way it's supposed to be, it's their touching the customer, they're adding value on top of your product. So they get to have the best of both worlds high margins on the profits and the services but yet worked with the customer directly to engage, make sure they get the right solution from you and a W. S together. >>Absolutely. Okay, >>what are the key challenges that you find that partners need to solve and overcome to keep this this this equation going. What do you guys focus on? You mentioned more people, what are some of the trends in the public cloud? I mean public sector area? What's this with the dynamics? >>So in in this moment the whole world is with a huge need of digital transformation the every single client but especially in government, they had all digital transformation projects. But they were going at slow motion because of the situation of the pandemic that I don't even want to name it again because everybody's talking about it but it's a reality. These projects have to accelerate 10 times. So whatever it was going to be done in five years has been done in one. So the biggest challenge that we are having is to ensure that we have that capacity to support all these projects that are being done very fast and and for that that's why we also need our partners right Because they have big mega practices. They have been investing as well as we are to ensure that we cover all those needs and but for now we are doing well and so that's that's right. We are growing as a company and with the partners >>carol great to have you on board with the company now kicking some butt now in the channel, Chief of channel good margins happy customers growth. What are some of the use case successes that you've had. Can you name a few customers and what they've done and what's their best practice? >>Well we have, I will name some government because we are in a public secretary event but we have and I will name north America although we also have in the rest of the world. So U. S. Census. That is something that everybody has done right. Even if you did in your mobile, you did it on paper, you did it on the phone. All of that was managed by paga And for the first time ever there was zero than downtime. Not a single problem to access the web. For example, the the US census took us 50% less expense than the one that we did in 2010 just because we use this digital approach And then we also were 50% more efficient because we needed, we didn't need to use all that paper storage that was used in the past. So we taxpayers have to be happy because they really spend less than what they should have spent on this topic. So definitely that was one of the biggest cases that we have in 2020. We have other, we took big big projects like the US and or we do smaller projects and there's one that is not small but that is smaller, that is the New Jersey court that caught my attention because I imagine myself in a situation like that that you are like my mistake taken to the court and you and they are, they are you have to defend yourself that was taking three hours and it's stressful, right? And you don't have to be there if you don't need to And this process got to 20 minutes, that is also reduction and expenses even jail expenses sometimes. So that was one that we did as well. And and that was just by making four legacy systems getting to one having a much faster experience on that. So >>a lot of migrations, a lot of cloud native re factoring going on in the applications sounds like >>yes. What we do is whatever legacy systems you have, we managed to ensure that we connect them all and to have a front line so that you can access information real time and that you can as a user and that you can really have a better experience whatever you do today, whatever company telco company you have, bank you use, I can guarantee you have you have, you speak to you just don't know about >>that. It's under the covers. I gotta ask you my final question. So you guys really doing some good business out here, what if people watching here trying to understand the dynamics of public sector market? What's your take, what's your what do you what would you say, that person? What's the big story happening in public sector? >>Well, to begin with, I'm not a public sector experts, I'm sure that there's a lot of public sector experts out there that can tell me, oh no, you missed this point. But what I have seen in these days that I have been here with the team is that the government needs to act fast in order to digitalized all these projects. So one of our partners yesterday was telling me that there is a mandate in in the army for example to move everything to cloud. How do you do it? They don't even know they're there, there are people that they don't they don't know how to do this. So our partners are building solutions to help them faster get into the cloud because they have to do it by the end of the year. And these are the key things that we are working on with partners to build solutions that can really can access for robust and they can >>escape. It's a very robust ecosystem. Yes, So amazon is an ecosystem you guys and you have an ecosystem. >>It's an ecosystem of ecosystems and that is what works right because Amazon has very good sellers for example, very good people that know the clients and they have a lot of experience but they are not specialized in what to do >>with the channel. These >>other partners have a peg a practice, they are experts and as I told you this is about crushing complexity. So it's making you need to understand the technology and the details behind it to make the best solution to the client. >>Corolla. Great to have you on very dynamic. Love, Love chatting with you Corolla Cazenove >>Cazenove >>Cazenove chief of channels that Pegasystems also known as peg a great to have you on, congratulations on your success. Ecosystems within an ecosystem crushing complexity. Mr que bringing you all the signal out there from the noise. I'm john Kerry. Thanks for watching. Mhm. Mhm.
SUMMARY :
We're gonna bring you all the great coverage and our next guest is parallel casa, Anita Casanova You guys have a great enabling product that crashes itself, as you guys say. it that software built itself Because we are definitely here to So I gotta ask you So ecosystems are a big part of the cloud amazon that we wanted also to improve our our sales with the partners. So customers can buy your software through the marketplace for example, Peg or we can use lay does or or booz So you know, the channel equation, you're the chief of the channel. of the revenue that we do on software on services. So they get to have the best of both worlds high margins on Okay, what are the key challenges that you find that partners need to solve and overcome to So the biggest challenge that we are having is to ensure carol great to have you on board with the company now kicking some butt now in the channel, So definitely that was one of the biggest cases that we have in 2020. What we do is whatever legacy systems you have, So you guys really doing some good business out here, So our partners are building solutions to help them faster get into the cloud because they have Yes, So amazon is an ecosystem you guys with the channel. So it's making you need to understand the technology and the details Great to have you on very dynamic. Cazenove chief of channels that Pegasystems also known as peg a great to have you on,
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Amir Sharif, Opsani | CUBE Conversation
>>mhm. What the special cube conversation here in Palo alto, I'm john Kerry host of the cube. We're here talking about kubernetes Cloud native and all things Cloud, cloud enterprise amir Sure VP of product and morgan Stanley is with me and we are great to have you on the cube. Thanks for coming on. I appreciate you taking the time, >>appreciate it, john good to be here. You >>know, cloud Native obviously super hot right now as the edges around the corner, you're seeing people looking at five G looking at amazon's wavelength outposts you've got as you got a lot of cloud companies really pushing distributed computing and I think one of the things that people really are getting into is okay, how do I take the cloud and re factor my business and then that's one business side then, the technical side. Okay, How do I do it? Like it's not that easy. Right. So it sounds, it sounds really easy to just go to move to the cloud. This is something that's been a big problem. So I know you guys in the center of all this uh and you've got, you know, microservices, kubernetes at the core of this, take a minute to introduce the company, what you guys do then I want to get into some specific questions. >>Mhm, of course. Well, bob Sani is a startup? Silicon Valley startup and what we do is automate system configuration that's typically worked at an engineer does and take lengthy and if done incorrectly at least to a lot of errors and cost overruns and the user experience problems. We completely automate that using an Ai and ml back end so that the engineering can focus on writing code and not worry about having to tune the little pieces working together. >>You know, I love the, I was talking to a V. C on our last uh startup showcase, cloud startup showcase and uh really prominent VC and he was talking about down stack up stack benefits and he says if you're going to be a down stack um, provider, you got to solve a problem. It has to be a big problem that people don't want to deal with. So, and you start getting into some of the systems configuration when you have automation at the center of this as a table stakes item problems are cropping up as new use cases are emerging. Can you talk about some of the problems that you guys see that you solve for developers and companies, >>of course. So they're basically, they're, the problem expresses itself in a number of domains. The first one is that he who pays the bills is separate from he who consumes the resources. It's the engineers that consume the resources and the incentives are to deliver code rapidly and deliver code that works well, but they don't really care about paying the bills. And then the CFO office sees the bills and there's a disparity between the two. The reason that creates a problem, a business problem is that the developers uh, will over provision stuff, uh to make sure that everything works and uh, they don't want to get caught in the middle of the night. You know, the bill comes due at the end of the month or into the quarter and then the CFO has smoke coming out of his ears because there's been clawed overruns. Then the reaction happens to all right, let's cut costs. And then, you know, there's an edict that comes down that says everything, reduce everything by 30%. So people go across and give a haircut to everything. So what happens next to systems out of balance? There's allocation resource misallocation and uh, systems start uh, suffering. So the customers become unhappy. And ironically, if you're not provisioned correctly, Not ironically, but maybe understandably, customers start suffering and that leads to a revenue problem down the line if you have too many problems unhappy. So you have to be very careful about how you cut costs and how you apportion resources. So both the revenue side is happy and it costs are happy because it all comes down to product experience and what the customers consume. You >>know, that's something that everyone who's done. Cloud development knows, you know, whose fault is it? You know, it's this fall. But now you can actually see the services you leave a switch open or, you know, I'm oversimplifying it. But, you know, you experiment services, you can the bills can just have massive, you know, overruns and then, and then you got to call the cloud company and you gotta call the engineers and say why did you do this? You got to get a refund or or the bad one. Bad apple could ruin it for everyone as you, as you highlighted over the bigger companies. So I have to ask you mean everyone lives this. How do companies have cost overruns? Is their patterns that you see that you guys wrote software 4-1, automate the obvious ones. Is there is there are certain things that you know always happen. Are there areas that have some indications? So why do, first of all, why do companies have cloud cost overruns? >>That's a great question. And let's start with a bit of history where we came from a pre cloud world, you built your own data centers, which means that you have an upfront Capex cost and you spend the money and you were forced to live within the needs that your data center provided. You really couldn't spend anymore. That provided kind of a predictable expenditure bottle it came in big chunks. But you know what, your budget was going to be four years from now, three years from now. And you built for that with the cloud computing, Your consumption is now on on demand basis and it's api enabled. So the developer can just ask for more resources. So without any kind of tools that tell the developer here is x amount of CPU or X amount of memory that you need for this particular service, that for it to deliver the right uh, performance that for the customer. The developers incentivized to basically give it a lot more than the application needs. Why? Because the developer doesn't want to pick up service tickets. He's incentivizing delivering functionality quickly and moving on to next project, not in optimizing costs. So that creates kind of uh an agency problem that the guy that actually controls how research are consumed is not incentivized to control the consumption of these resources. And we see that across the board in every company, engineers, engineering organization is a separate organization than the financial organization. So the control place is different. The consumption place and it breaks down the patterns are over provisions. And what we want to do is give engineers the tools to consume precisely the right amount of resources for the service level objectives that they have, given that you want a transaction rate of X and the literacy rate of Why here's how you configure your cloud infrastructure. So the application delivers according to the sls with the least possible resources consumed. >>So on this tool you guys have in the software you guys have, how how do you guys go to mark with that, you target the business buyer or the developer themselves and and how do you handle the developers say, I don't want anyone looking over my shoulder. I'm gonna go, I'm gonna have a blank check to do whatever it takes, um how do you guys roll that out because actually the business benefits are significant controlling the budget, I get that. Um how do you guys rolling this out? How do people engage with you? What's your strategy? >>Right. Are there, is the application owner, is the guy that owns the PML for the application? It tends to be a VP level or a senior director person that owns a SAAS platform and he or she is responsible for delivering good products to the market and delivering good financial results to the CFO So in that person of everything is rolled up, but that person will always favor the revenue site, which means consume more resources than you need in order to maximize customer happiness, therefore faster growth and uh they do that while sacrificing the cost side. So by giving the product owner the optimization tools autonomous of optimization tools that Sandy has, we allow him or her to deliver the right experience to the customer, with the right sufficient resources and address both the performance and the cost side of equation simultaneously, >>awesome. Can you talk about the impact c I C D s having in the cloud native computing on the optimization cycle? Um Obviously, you know, shifting left for security, we hear a lot of that, you're hearing a lot of more microservices being spun up, spun down automatically. Uh I'll see kubernetes clusters are going mainstream, you start to see a lot more dynamic uh activity if you if you in these new workflows, what is the impact of these new CSC D cloud? Native computing on the optimization cycle? >>C i c D is there to enable a fast delivery of software features basically. Uh So, you know, we have a combination of get get ups where you can just pull down repositories, libraries, open source projects from left and right. And using glue code, developers can deliver functionality really quick. In fact, microservices are there in service of that capability, deliver functionality quickly by being able to build functional blocks and then through a piece you put everything together. So ci cd is just accelerates the software delivery code. Between the time the boss says, give me an application until the application team plus the devops team plus SRE team puts it out in production. Now we can do this really quickly. The problem is though, nobody optimizes in the process. So when we deliver 1.0 in six months or less, we've done zero in terms of optimization and at one point, oh, becomes a way that we go through QA in many cases, unfortunately. And it also becomes a way that we go through the optimization. The customer screams that you eyes Laghi, you know, the throughput is really slow and we tinker and tinker and tinker and by the time it typically goes through a 12 month cycle of maturation, we get that system stability in the right performance with a I and machine learning that a person has enabled. We can deliver that, we can shrink that time out considerably. In fact, uh you know what we're going to announce in q khan is something that be called Kite storm is the ability to uh install our product and kubernetes environment in roughly 20 minutes and within two days you get the results. So before you have this optimization cycle that was going on for a very long time now that it's frank down and because of Ci Cd, you know, you don't have the luxury of waiting and the system itself can become part of the way of contributing system. The system being the uh ai ml service, that the presiding deliveries can be uh part and parcel of the Ci cd pipeline, that optimizes the code and gives you the right configuration and you get to go. So >>you guys are really getting down and injecting in some uh instrumentation for metadata around key areas. That right. Is that kind of how it's working? Are you getting in there with codes going to watch? Um how was it working under the hood? Can you just give me a quick example of, you know, how this would play out and what people might expect, how it would handle, >>of course. So what the way we optimize application performance is we have to have a metric against which we measure performance. That metric is an S L O service level, objective and in a kubernetes environment, we typically tap into Prometheus, which is the metrics gathering place metrics database for kubernetes workloads and we really focus on red metrics, the rate of transactions, the error rate and the for delay or latency. So we focus on these three metrics and what we have to do is inject a small container, it's an open source container into the application work space that we call that a container. Servo. Servo interacts with Prometheus to get the metrics and then it talks to our back end to tell the M L engine what's happening and then L engine and does this analysis and comes back with a new configuration which then servo implements in a canary instance. So the Canary instances where we run our experiments and we compare it against the main line, Which the application is doing after roughly 20 generations or so. The Bellingen Learns what part of the problem space to focus on in order to optimize to deliver optimal results. And then it very quickly comes to the right set of solutions to try and it tries those inside uh inside the canary instance and when it finds the optimal solution, it gives the recommendation back to the application team or alternatively, when you have enough trust in the tiny you can ought to promote it into mainline that >>gets the learning in there is a great example of some cloud native action. I want to get into some examples with your customer, but before we get there, I want to ask you, since I have you here, if you don't mind, what is cloud native mean these days, because you know, cloud native become kind of much cloud computing, um which essentially go move to the cloud, but as people start developing in the cloud where there's real new benefits, people talk about the word cloud native, could you take a quick minute to define? What is cloud Native, Does that even mean? What does cloud native mean? >>I'll try to give you my understanding government, we could get into a bit of philosophy. Uh Yeah, that's good. But basically cloud Native means it's, your application is built for the cloud and it takes advantages of the inherent benefits that a cloud environment can give you, which means that you can grow and shrink resources on the fly, if you built your application correctly, that you can scale up and scale down, you're a number of instances very quickly and uh, everything has taken advantage of a P I S so initially that was kind of done inside of the environment. Uh AWS Ec two is a perfect example of that. Kubernetes shifted cloud native to container its workload because it allows for rapid, more, rapid deployment and even enables or it takes advantage of a more rapid development cycle as we look forward. Cloud Native is more likely to be a surplus environment where you write functions and the backend systems of the cloud service provider, just give you that capability and you don't have to worry about maintaining and managing a fleet of any sort, whether it's VMS or containers, that's where it's gonna go. Currently we are to contain our space >>so as you start getting into the service molly good land, which we've been playing with, loves that as you get into that, that's going to accelerate more data. So I gotta ask you as you get into more of this this month, I will say monitoring or observe ability, how we want to look at it. You gotta get at the data. This becomes a critical part of solving a lot of problems and also making sure the machine learning is learning the right thing. How do you view that you guys over there? Because I think everyone is like getting that cloud native and it's not hard sell to say that's all good, but we can go back, you know, the expression ships created ships and then you have shipwrecks, you know, there's always a double edged sword here. So what's the downside? If you don't get the data right? >>Uh well, so the for us, the problem is not too much data, it's lack of data. So if you don't get data right is you don't have enough data. And the places where optimization cannot be automated is where the transaction rates are slow, where you don't have enough fruit. But coming into the application and it really becomes difficult to optimize that application with any kind of speed. You have to be able to profile the application long enough to know what moves its needle and in order for you to hit the S. L. O. Targets. So it's not too much data, it's not enough data. That seems to be the problem. And there are a lot of applications that are expensive to run but have a low throughput. And I would uh in all cases actually in every customer environment that have been in, where that's been the case if the application is just over provision, if you have a low throughput environment and it's costing too much, don't use ml to solve it. That's a wrong application of the technology. Just take a sledgehammer and back your resources by 50%, see what happens. And if that thing breaks back it again, until you find the baggage point. >>Exactly for you over prison, you bang it back down again. It's like the old school now with the cloud. Take me through some examples when you guys had some success, obviously you guys are in the right area right now, you're seeing a lot of people looking at this area to do that in some cases like changing the whole data center and respect of their business. But as you get it with customers with the app side, what some successes can you share some of the use cases, what you guys are being successful, your customers can get some examples. >>Yeah. So well known financial software for midsize businesses that that does accounting. It's uh there are customer during a large fleet and this product has been around for a while. It's not a container ice product. This product runs on VMS. Angela is a large component of that. So the problem for this particular vendor has been that they run on heterogeneous fleet that the application has been a along around for a very long time. And as new instance types on AWS have come in, developers have used those. So the fleet itself is quite heterogeneous and depending on the time of the day and what kind of reports are being run by organisations, they, the mix of resources that the applications need are different. So uh when we started analyzing the stack, we started we started looking at three different tiers, we looked at the database level, we looked at the job of mid tier and we looked at the web front end. And uh one of the things that became counterproductive is that m L. Discovered that using for the mid tier using larger instances but fear of a lot for better performance and lower cost and uh typically your gut feel is to go with smaller instances and more of a larger fleet if you would. But in this case, what the ML produced was completely counter intuitive And the net result for the customer was 78% cost reduction while agency went down by 10%. So think about it that you're, the response time is less, uh 10% less but your costs are down almost 80% 78% in this case. And the other are the fact that happened in the job of mitt here is that we improve garbage collection significantly and because whenever garbage collection happens on a JV M it takes a pause and that from a customer perspective it reflects as downtime because the machines are not responding so by tuning garbage collection Andrzej VMS across this very large fleet we were able to recover over 5000 minutes and month across the entire fleet. So uh, these are some substantial savings and this is what the right application of machine learning on a large fleet can do for assess business. >>And so talk about this fleet dynamic, You mentioned several lists. How do you see the future evolving for you guys? Where are you skating to where the puck is? As the expression goes? Um obviously with server list is going to have essentially unlimited fleets potentially That's gonna put a lot of power in the hands of developers. Okay. And people building experiences, What's the next five years look like for you guys? >>So I'm looking at the product from a product perspective, the service market depends on the mercy of the cloud service provider and typically the algorithms that they use. Uh basically they keep very few instances warm for you until you're the rate of api calls goes up and they start they start uh start turning on VMS are containers for you and then the system becomes more responsive over time. One place that we can optimize the service environment is give predictability of what the cyclicality of load is. So we can pre provision those instances and warm up the engine before the loads come into the system always stays responsive. You may have noticed that some of your apps on your phone that when you start them up, they may have a start up like a minute or two. Especially if it's a it's a terror gap. What's happening in those cases that you're starting an api calls goes in containers being started up for you to start up that instance, not enough of our warm to give you that rapid response. And that can lead to customer churn. So by by analyzing what the load on the overall load of the system is and pre provision the system. We can prevent the downtime uh prevent the lag to start up black on the downside. Which when you know when the usage goes down, it doesn't make sense to keep that many instances up. So we can talk to the back in infrastructure and the commission of those VMS in order to make to prevent cost creeps basically. So that's one place that we're thinking about extending our technology. >>So it's like, it's like the classic example where people say, oh during black monday everyone searches to do e commerce. You guys are thinking about it on A level that's a user centric kind of use case where you look at the application and be smart about what the expectation is on any given situation and then flex the resources on that. Is that right? That by getting right? So if it's your example, the app is a good one. If I wanted to load fast, that's the expectation. It better load fast. >>Yes, that's exactly but more romantic. So I use valentine's day and flowers my example. But you know, it doesn't have to be annual cycles. It can be daily cycles or hourly cycles. And all those patterns are learning about by an Ml back in. >>Alright, so I gotta ask you love the, this, this this new concept because most people think auto scaling right? Because that's a server concept. Can auto scale or database. Okay. On a scale up, you're getting down to the point where, okay, we'll keep the engines warm, getting more detailed. How do you explain this versus a concept like auto scaling. Is it the same as a cousins? >>They're they're basically the way they're expressed, it's the same technology but their way there expressed is different. So uh in a cooper native environment, the H. B A is your auto scaler basically in response to the need, response more instances and you get more containers going on. What happens as services? Less environment is you're unaware of the underpinnings that do that scale up for you. But there is an auto Scaler in place that does that scale up for you. So the question becomes that we're in a stack from a customer's perspective, are you talking about if you imagine your instances we're dealing with the H. B. A. If you're managing at the functional level we have to have api calls on the service provider's infrastructure to pre warm up the engine before the load comes. >>I love I love this under the hood is kind of love new dynamics kind of the same wine, new bottle but still computer science, still coding, still cool and relevant to make these experiences great. Thanks for coming on this cube conversation. I really appreciate it. Take a minute to put a plug in for the company. What are you guys doing in terms of status funding scale employees, what are you looking for? And if someone's watching this and there should be a customer of you guys, what what's, what's, what's going on in their world? What tells them that they need to be calling you? >>Yeah, so we're serious. Dave we've had the privilege of uh, our we've been privileged by having a very good success with large enterprises. Uh, if you go to our website, you'll see the logos of who we have, we will be at Q khan and there were going to be actively targeting the mid market or smaller kubernetes instances, as I mentioned, it's gonna take about 20 minutes to get started and we'll show the results in two hours. And our goal is for our customers to deliver the best user experience in terms of performance, reliability. Uh, so that they, they delight their customers in return and they do so without breaking the bank. So deliver excellent products, do it at the most efficient way possible, deliver a good financial results for your stakeholders. This is what we do. So we encourage anybody who is running a SAS company to come and take a look at us because we think we can help them and we can accelerate there. The growth at the lower cost >>and the last thing people need is have someone coming breathing down their necks saying, hey, we're getting overcharged. Why are you guys screwing up when they're not? They're trying to make a great experience. And I think this is kind of where people really want to do push the envelope and not have to go back and revisit the cost overruns, which if it's actually a good sign if you get some cost overruns here and there because you're experimenting. But again, you don't want to get out of control. >>You don't want to be a visual like the U. S. Debt. >>Exactly. I'm here. Thank you for coming on. Great. We'll see a coupe con. The key will be there in person is a hybrid event. So uh, coupon is gonna be awesome and thanks for coming on the key. Appreciate it. >>John is a pleasure. Thank you for having me on. >>Okay. I'm john fryer with acute here in Palo alto California remote interview with upsetting hot startup series. I'm sure they're gonna do well in the right spot in the market. Really well poisoned cloud Native. Thanks for watching. Yeah.
SUMMARY :
I appreciate you taking the time, appreciate it, john good to be here. So I know you guys in the center of all this uh and you've got, that the engineering can focus on writing code and not worry about having to tune the little pieces So, and you start getting into some of the systems configuration when you have automation at the center of this revenue problem down the line if you have too many problems unhappy. So I have to ask you mean everyone lives this. of X and the literacy rate of Why here's how you configure your cloud infrastructure. So on this tool you guys have in the software you guys have, how how do you guys go to mark So by giving the product uh activity if you if you in these new workflows, now that it's frank down and because of Ci Cd, you know, you don't have the luxury of waiting and of, you know, how this would play out and what people might expect, how it would handle, it gives the recommendation back to the application team or alternatively, native mean these days, because you know, cloud native become kind of much cloud computing, on the fly, if you built your application correctly, that you can scale up and scale down, So I gotta ask you as you get into more of this this So if you don't get data right is you don't have enough data. of the use cases, what you guys are being successful, your customers can get some examples. So the problem for this particular vendor has been that What's the next five years look like for you guys? to give you that rapid response. So it's like, it's like the classic example where people say, oh during black monday everyone searches to do e commerce. But you know, it doesn't have to be annual cycles. How do you explain this versus a concept like auto scaling. basically in response to the need, response more instances and you get more And if someone's watching this and there should be a customer of you guys, So deliver excellent products, do it at the most efficient way possible, cost overruns, which if it's actually a good sign if you get some cost overruns here and there because you're Thank you for coming on. Thank you for having me on. I'm sure they're gonna do well in the right spot in the market.
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Jyoti Bansal, Harness | CUBE Conversation
>>mhm >>Welcome to this cube conversation here in Palo alto California. I'm john Kerry host of the cube. We've got a great awesome conversation with the Ceo and co founder of harness a hot startup jodi Benson who is the co founder and Ceo but also the co founder of unusual ventures which is a really awesome venture capital firm, doing some great work investment but also they have great content over there for entrepreneurs and for people in the community And of course he's also the founder of big labs, his playground. If you're building out new applications also well known for being the founder of Ap dynamics of super successful billion dollar exit as a startup, Salto, Cisco now doing a lot of things and driving harness, solving big problems. So joe t mouthful intro there, you've done a lot. Congratulations on your an amazing entrepreneur career and now your next uh next next opportunities harness among other things. So congratulations. Thank you for coming. >>Thank you john and glad to be here. >>You guys are solving a big problem in software delivery. Obviously software changing the world. You're seeing open source projects increasing in order of magnitude enterprises jumping on open source in general adoption, large scale with cloud software is being delivered faster than ever before and with cloud scale and now edge this huge challenges around how software deployed, managed maintained. You got, we're talking about space to how do you do break fix in space, all these things are happening at a massive scale across the world. You are solving a big problem. So take a minute to explain what harnesses doing, why you guys exist, why you jumping in into this venture. >>Sure. Yeah. You know what harness mission is to simplify supper delivery and make it uh top notch for everyone. Like if you look at like you know the likes of google and facebook and netflix and amazon these companies are mastered the process of software delivery like and your engineers write code and the code is shipped to the end users and they can do it like multiple times a day at their scale and you know at the complexity that they have but most other business in the world they all want to be software companies but it's extremely, extremely hard for them to get there and I saw this firsthand when I was at epidemics as you know as Ceo last there we're about 12 1300 employees in the company and we had about about 3 50 or so engineers in the company For every 10 or 12 engineers, we had one person whose job was to write automation and scripting and tooling for trying to ships off you know uh you know all kind of scripting kind of stuff. We'll write scripts and chef and puppet and sensible and to deploy in aws and whatnot. And you know one day we're doing the math were like you know we have you know about overall about 30 people whose job was to do devops engineering by writing automation etc to deploy somewhere and I would do the math like you know, one engineer cost is 200 k loaded cost at six million a year that you're spending six million a year just writing deployment, scripting, you know, and even with that we were nowhere close to world class like world class is in like what you would think you could ship every day, we chip on demand, you could, you know, you could deploy software, ship software all of that right? And that was the, you know, I looked at that as a problem inside of dynamics and all they have done with customers, I would talk to like large banks, insurance companies and retailers and telcos and I would hear the same challenge like you know, we hear about devops, we go to the all these devops conferences and events and we see the same 10 companies, you know presenting how the home grew some kind of a devops system for software delivery etc. And you know, I mean that was like, you know, we just, we cannot survive with this like and as the world we need to have uh the right kind of platforms for software delivery and simplify this so that everyone could become as good as a google netflix amazon etcetera that stand of our mission at harness that can we take every business in the world, you know and in a few weeks or a few months, can we get them as sophisticated and good in terms of their dueling for software delivery as a google facebook amazon, those kind of companies would be and that's, that's what we're doing. So >>It's a great ambition and by the way it's a bold move and it's needed. I'll tell you, it's interesting. You mentioned some of those commentary about shipping code at that speed Facebook Google. They had that they had they were forced to do that and again they have all that benefit the mainstream enterprise doesn't. But if you even go back 20 years ago, 15 years ago, that's when Amazon was born. You see two and S three is celebrating their 15th birthday. Software. Yeah, hyper scale has had some good moves there. But the average business went from craft, you know, waterfall QA department go back a little bit slower. I won't say slow motion but manageable now with the speed of shipping and the speed of the scale, that's a huge issue. What kind of pressure do you see that putting on the developer, the individual, not just the system because you got the system of development and the devil and the developers themselves. >>I think the developers have have done quite well to this. I feel like, you know, if you look at the software development part of itself, you know the agile development has been happening for quite some time. So developers have learned how to ship things fast and like in a week sprint or a two week sprint or in in kind of faster cycles. They have moved off from the waterfall kind of models like many years ago now. So that's the suffering development side of things then you have the infrastructure side of things which is the like any province in infrastructure fast. Can you get hardware fast? That's the, you know, the cloud has done that well where the challenges the process, the developers are writing code fast enough these days and you have the, you know, the infrastructure itself could be prov isn't and maintained and and and change fast enough but how do you bring it all together and there is the entire process around it. That's not moving fast enough. So that's where the bottom language. So I feel the, you know, and the process is not good. The developer experience becomes really bad bad because developers are waiting for the process to go and you know, they write some code and the code is sitting on the shelf and they are waiting for things. >>Uh they get all pissed off and mad. What's the holdup? Why what's the process? And then security shifting left, wait a minute to go back and rewrite code. This is huge. I want to just get back and just nail it quickly if you don't mind honing in on the value proposition. What is the harness value proposition? What is the pitch, what are you, what are you offering? What are you solving? Can you nail in on that real quick? >>Sure. So what harness is swallowing is simplifying that software delivery by plane, so developer writes code and that code goes goes through a bunch of steps so a bunch of steps which is uh you know you build the code then you you know test the code, you know, then you do integration tests, then you you know go through your security checks, then you go through a compliance checks, then you go through more dusting, then you're deploying a staging environment, then you go one to do a bunch of things on it. Then you start deploying in production environment but in production you will deploy on like a small part of production, verify everything is working well, it's not working well, you'll roll it back, it's working well then you deploy two more things. This entire process could take like weeks for people to do and this is mostly automated, you know in kind of uh uh you know this kind of random scripts here and there etcetera. So we simplify the entire process that you could describe your process in the language, I just described like you know in a very descriptive declarative kind of way like this is the process I want to achieve and hardness will automatically create your pipelines for this. This kind of process and most of these pipelines have a lot of heavy use of intelligence and um L two, it could go from one step to another, like, so many times, like when you say, you know, deploy the guard and and and 1% of my production environment and see everything is working well and if everything is working well, go to the next 10%. But how do you figure out if everything is working well and that's where the intelligence and um El comes in like, you know, what we learn, what is a normal behavior of your application, how does a normal part of the code works like, you know, there, what's the performance behavior, what is a functional behavior? What errors it is? And if everything is good then you go to the next step so that entire cycle harness automatically, uh you know, uh managers and its automated, you know, if you get governance, you get like, you know, high degree of automation, you get a high degree of, you know, security, you get high degree of like, you know, uh uh you know, quality around him. And so it's it's think of like the, the Ci cd has a lot of developers know and know this process is is ci cd on steroids available to you, Right? So you >>sound like you're making it easier on the Ci cd pipeline process, standing it up, detecting it, prototyping it, if you will, for lack of a better description, get get used to the pipeline and then move it out, roll it out and build your own in a way >>that, is that what is that what you're doing? It's like, you know, a lot of these complex ci city pipelines, what people need, you know, it can take them like three months, six months to to put it uh you know, put it together the harness, it's like an hour, an hour, you could put it together, you know, very, very sophisticated uh Ci cd pipeline and the pipeline is, you know, automated is is, you know, it's it's intelligent around like, you know, what is the normal behavior of your of your applications? Uh It's it's just so phenomenally different than how people have done ci cd before that we simplify the process. Automate the process, you know, and make it manageable and very ready to get involved. >>It's funny you mentioned the three weeks weeks it could take to do the csd pipeline. Of course, that doesn't factor in the what happens when you roll it out, people start complaining, playing with it, breaking it, then you gotta go back and do it again. I mean, that's real and that's a real problem, I mean, can you just going to give a taste of the scar tissue that goes on there. What's some of the what are some of the what some of the pain points that you solve? >>Yeah. So, I think the that is that really becomes the core of the pain point, like, you know, people need, like high amount of dependability, easy to change things, you know, it's we call it like the lack of intelligent automation, you know, and the and this heavy amount of developer toil that the developers have to do so much work around around making all of this work like you know it has to be simplified. So that's that's where our value product comes in like you know, it's it's you know uh you can get like a visual builder and like minutes you can build out the entire process which is your job stability at city pipeline or you could also do like a declarative Yamil interface and just like you know in a few lines just right up whatever process you would want and we would review should be shipped with all kind of integrations with every cloud environment, every monitoring system, every system, every kind of testing process, every kind of security scanning so you can just drag and drop and in minutes eur, europe and running, it just creates so much velocity in this entire process. And also this manageability that people have struggled with >>morale to I mean you can imagine the morale developers go up significantly when you start seeing that the developer productivity has always been a big thing but this intelligent automation conversations huge. Some people have it, some people don't, people say they have it, what is how can you, how can the company figure out uh if someone's really got the real deal when it comes to intelligent automation because again, automation is the is key into devops. >>Yeah, I think I I almost started like you know like if you look at the generational evolution of things like the the first generation was uh you know developer writes code and then it will give you will give it to some some mighty at men who will go and deploy the code, run some commands and do things like tradition to was writing scripts that you're right, a lot of scripts that was automation but it was kind of dumb our dimension and that's how we have, you know that that's where the industry is so actually break now even most of it, the third generation is when the automation is you don't write scripts to you know uh to automate things, you tell our system what you want to achieve and it generates automation for you, right? And that's what we call intelligent automation. Where it's all declarative and all the you don't have to maintain a lot of you know scripts etcetera because they are, you know, they can't keep up with it. You know, you have to change the process all the time and if you change the process, it doesn't work, it becomes completely, you know, uh you know, it becomes very fragile to manage it. So that's that's really where intelligent automation comes in, you know, I look at like, you know, if you can have like uh like you look at like a wrestler, you know, making cars the entire assembly line is automated, but it's, but it's if you want to change something in the assembly line, even that process is automated and it's very simple. Right? So it's and that's what gives them so much uh you know, uh you know, uh let's say control and manageability around the manufacturing process. So the software delivery, uh you know, by assembly line, which is the software software by ci cd piper and really should be a more sophisticated and more intelligent as well now. And that's that's an exhibition, >>jodi. You're also pointing out something that we cover a lot on the cube and we've been writing about is how modern software practices are changing, where this team makeup or whatever its speed is key, but also getting data. Everyone who's successful with cloud and cloud scale and now you got the edge opening up and like I said, even space is going to be programmable, Everything's programmable. And the key is to get the data from the use cases right, get something deployed, look at it, get some data and then double down and make it better. That's a modern approach, not build it and then rebuild it and tear it down and rebuild it, which you're kind of leaning into this idea of let's get some delivery going, let's structure it and then feed it more so that the developers can iterate with with, with the pipeline and this is this again, can scale, can you talk about that? Can you comment on your reaction to that? >>Yeah, definitely. That's exactly how we look at it. Like, you know, you uh you want developers to kind of like say they want to do a, you know, automated process to deploy in their communities infrastructure in matter of minutes, you should be able to get started, but now it's like, you know, there's so much data that comes into it. Like, you know that you have monitoring systems systems like ab dynamics and you're like and data dog and you're logging systems your Splunk and elastic and you know, some logic, you have your, you know, different kind of testing systems here, your security scanning, so there's so much data in it. They're like, you know, terabytes and terabytes of data from it. So when you start doing your deployments, we could also come seem all of the data and see like what was the impact of those deployments or court changes in each of these monitoring, dusting, logging gonna systems and you know, what, how the data changes and then now is that based on that we can learn like, you know, what should be your ideal process and what will break in your process and that's that's the how harness platform works. That's the core of that intelligent automation networks, they're expanding it now to bring a few more of the devops use cases into it Also like the one is cloud cost management because when you, when you, you know, uh you know when we started shipping, there's a lot of people would tell us like, you know, you're you're doing a great job helping us managing the quality, which we always were concerned about like when we're deploying things so you know, security, you know, functionality etcetera. But cloud cost is a big challenge as well. You have your paying like tens and tens of millions of dollars to the cloud providers. And when developers do things in an automated way, it could increase without cost suddenly and we don't know what to do how to manage that. So that's the, you know, we we introduced a new model called cloud cost management to as part of the develops software delivery process that every time you're shipping code and we also figure out like, you know, what with impact on on your on your podcast, you know, can we automate the, you know, uh if there is there is too much impact, can we automate the, you know, the roll back around it, you know, can you get and you can you can we stop the delivery process at that point, can we help you troubleshoot and, you know, reduce the cost down? So that's, you know, that's cost becomes another another another dimension to it. Uh you know, then we recently just added uh you know, the next level that's managing feature Flags. And a lot of the time software developers are adding feature flags to like this feature would be given to this consumer and like, you know, and this feature will be given to this consumer until you test it out through uh test kind of thing and like, you know, what is the impact of, you know, uh turning a feature on versus off, you know, we're bringing that into the same ci cd pipeline. So it's kind of an integrated approach to this uh you know, our intelligently automated biplane instead of these uh small point approaches that just very hard to manage. >>I mean the level of data involved the creature flag for instance, the great is an amazing thing because that allows you to do things that used to be extremely difficult to provision. I mean just picking the color of icon, for instance, this kind of blue, I mean I was just, you hear about this, these kinds of things happening at scale and the date is pretty accurate when it comes in. So I think that's an example of the kind of speed and agility that developers want and the question I want to ask you though on that point because this opens up the whole next conversation, you guys have a modern approach and so much traction and you've recently raised big rounds of funding as you go to the market place, your experienced entrepreneur and uh and Ceo you've seen the waves before. What's the big wave that you're on now? What's the big momentum tailwind for harness? Is it the fact that you're creating value for developers or is it the system that you're integrating into with the intelligence to make things smarter and more scalable? What's the or is it all the above? Can you just share what that that story is? >>Yeah, I think it's, it's, it's really, really both of them. But you know, what are our business case when you go to people who tell them like say, if you're you know, 200 developers. uh, you know, we can give you the world's best software delivery tooling at the cost of half to one developer. Right? So like, you know, so which is like 44, 200 person organization at like 200 to 200 to $300,000 a year. They will get the best software delivery tooling better than a Google Facebook Amazon kind of companies very, very quickly. So our, our entire value prop is built on that like a developer experience gets much better. The productivity gets much better. Developers on an average are spending like 20-30% of the time on deployment, delivery-related toil, like unnecessary stuff that we deal with. So it's only 30% more efficiency gain for the developers. Their quality of life gets better that they don't need to worry about like weekends and nights to babysit your deployments and you know, things breaking and troubleshooting things all the time. Right? So that's that's a that's a big big value. But as a business you get much more velocity your innovation velocity is much higher. You know your risk on your, you know your consumers is much lower because your quality of the of of you know how your ship becomes becomes better. So our business case of like you know at the past of like 1-2 develops engineers will get you the best develops uh you know tooling in the world possible. You know it's not a hard business case for us to make, right? That's that's what we we we look at, it becomes pretty pretty obvious for you know as people try our product, you know the business case >>you don't have to really pass the I. Q. Test to figure this one out, okay everyone's happier and you have more options to scale and make more money in new opportunities not just existing business. I mean the feature flagging these new features you can build a new value and take more territory if you're a business or whatever your objective is so clear value. Can you give an example of some recent successes you've had or or traction points that you think is worth notable that people can get their arms around. >>Yeah definitely like you know we are we're helping a lot of uh you know a lot of customers you know doing uh like completely changing their uh their uh their process of software delivery, you know, 11 recent example, uh nationwide insurance, you know, nationwide insurance, you know, moving from their data center kind of approach to public cloud and to communities and to microservices, like a major cloud native re architecture and in a very ambitious aggressive project to do it, you know, in a in a in a short period of time and harness becomes a platform for them to kind of, you know, uh to remove all the bottom leg around the process, the software delivery process. You know, they obviously they still have to do the developer side of things and they have to do the cloud infrastructure side of things, which is they're doing. But the entire process of how you bring together, you know, harness becomes accelerated around it. So a lot of these kind of stories that we when we kind of create this fundamental transformation for our for our for our customers, you know, uh you know, moving to to a public cloud, you know, moving to microservices, moving to communities, you know, re architect things, but they become much faster. Cloud native higher, you know, a true software company and you know, I would say that's that's something we we we we take a they can take a lot of pride in, I think are always our biggest challenge is uh is to is to is to evangelize and and convince the market that this is possible to do with the product, because historically people have got told like, you know, the only way you can do this kind of software delivery processes and tooling is by engineering it on your own. So everyone wants us on the path of writing their own, you know, and and it's very hard for every, every company in the world to become very good in writing your own software delivery, tooling and processes and systems, etcetera. Right? So it's uh and that's it. So, you know, there is still that that education and evangelism needs to be done, that, you know, there is uh there is no point, you're trying to do it on your own, you can get a platform that can do it all for you and you can focus on the your core business of, you know, what you want to innovate on. >>And I think the Devil's movement hasn't been pioneered and you have to hand roll everything and that's the way it was. But now, as the mainstream market picks this up, you're standing on the shoulders of those pioneers, you are one of them. It's awesome to see this modern approach because it's really playing out in real time again, you've done that before, joe t so it's impressive and, you know, you've seen the movie and developed and the earlier versions pre devops. So, so as cloud native comes and start scaling it's going to be for the rest of us. So, great, great that you're providing the platform and the tools and software. I got to ask you if you don't mind because a lot of people are looking at ways for modern approaches to organizing their teams, how would you define the modern devops movement? You look at devops one point. Oh, we got here. Okay, cloud, cloud native, cloud scale, modern applications, pipe lining. Now, we're looking at a whole another level of confluence of uh of integration and speed. How would you define the modern devops movement? >>Yeah, I think that's a that's a very good question. I think that the core of modern devops, what I would call it develops to point to me is developers self service. It was like the first generation of develops was they create this kind of a devoPS team and then the developers will give all the, you know, delivery related stuff that develops team and the devops team starts to become a bottle, like everywhere now, like in the developed steam job is to build a ci pipeline and the city pipeline and the deployment scripts and you know, do like, you know, you want to do a canary deployment, they have to figure it out how to do it, they have to do, like, you know, you are uh you know, all sort of things that the that needs to be done, you create a central develops team and you give it to them and they become like, you know, uh become a big bottleneck, we look at the modern develops or the next generation and develops has to be done around focusing on the developer experience that and making it all self service for the developers. So you have, you have, let's say you are definitely in for a micro service and it's like, you know 57 engineers, you know, modeling a micro service you want like that, they can go and say this is for our micro service, you know, in a matter of minutes or hours, they can engineer the process without having to lean on a central deVOPS team and to do all the work for them and that's you know, by by maybe a modeler or in some kind of mammal interface or something. That's very easy for them, their experience is so easy that they can manage it themselves without the central deVOPS team have to write it all or cut it all and manage it all. But at the same time the center deVOPS teams, job becomes a bar and governance that can they define the guardrails, that they can define the guardrails on like, you know, you have to have this level of security before something goes into production, you have to have this level of quality before something goes into production, you have to have like, you know, uh this, your cost could not be more than this, right? So you define, so in this instance, instead of the center develops team is doing all the work themselves on writing all the stuff they define the guard rails and it becomes a very easy cell service experience of the developers should do things within those, those guard rails. This is what the modern never actually, >>that's awesome and also accelerate more business value And you're nailing it joe t thank you for coming on and great. Uh, the Ceo on the cube ceo and co founder harness harness dot IO. You guys got free trials, free downloads. You got a great, uh, by as you go model also. Um, you're an entrepreneur at heart. Uh, co founder of unusual ventures, Big Labs appdynamics. Now harness. Congratulations. Thanks for coming on. >>Hey, thank you john. >>Okay, this is a cube conversation. I'm john for here in Palo alto California with the cube. Thanks for watching.
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Thank you for coming. why you guys exist, why you jumping in into this venture. And you know, I mean that was like, you know, we just, we cannot survive with this like and as the world we need to the individual, not just the system because you got the system of development and the process to go and you know, they write some code and the code is sitting on the shelf and they are waiting for things. I want to just get back and just nail it quickly if you don't mind honing in on the value proposition. uh you know, uh managers and its automated, you know, if you get governance, what people need, you know, it can take them like three months, six months to to put it uh you know, that doesn't factor in the what happens when you roll it out, people start complaining, So that's that's where our value product comes in like you know, it's it's you morale to I mean you can imagine the morale developers go up significantly when you start seeing that uh you know, uh you know, uh let's say control and manageability around the manufacturing Everyone who's successful with cloud and cloud scale and now you got the edge opening the roll back around it, you know, can you get and you can you can we stop the delivery process at that point, of the kind of speed and agility that developers want and the question I want to ask you though uh, you know, we can give you the world's best I mean the feature flagging these new features you can build a new value and take more territory if you're a business you know, uh you know, moving to to a public cloud, you know, moving to microservices, I got to ask you if you don't mind pipeline and the deployment scripts and you know, do like, you know, you want to do a canary deployment, You got a great, uh, by as you go model I'm john for here in Palo alto California with the cube.
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Ben Amor, Palantir, and Sam Michael, NCATS | AWS PS Partner Awards 2021
>>Mhm Hello and welcome to the cubes coverage of AWS amazon web services, Global public Sector partner awards program. I'm john for your host of the cube here we're gonna talk about the best covid solution to great guests. Benham or with healthcare and life sciences lead at palantir Ben welcome to the cube SAm Michaels, Director of automation and compound management and Cats. National Center for advancing translational sciences and Cats. Part of the NIH National sort of health Gentlemen, thank you for coming on and and congratulations on the best covid solution. >>Thank you so much john >>so I gotta, I gotta ask you the best solution is when can I get the vaccine? How fast how long it's gonna last but I really appreciate you guys coming on. I >>hope you're vaccinated. I would say john that's outside of our hands. I would say if you've not got vaccinated, go get vaccinated right now, have someone stab you in the arm, you know, do not wait and and go for it. That's not on us. But you got that >>opportunity that we have that done. I got to get on a plane and all kinds of hoops to jump through. We need a better solution anyway. You guys have a great technical so I wanna I wanna dig in all seriousness aside getting inside. Um you guys have put together a killer solution that really requires a lot of data can let's step back and and talk about first. What was the solution that won the award? You guys have a quick second set the table for what we're talking about. Then we'll start with you. >>So the national covered cohort collaborative is a secure data enclave putting together the HR records from more than 60 different academic medical centers across the country and they're making it available to researchers to, you know, ask many and varied questions to try and understand this disease better. >>See and take us through the challenges here. What was going on? What was the hard problem? I'll see everyone had a situation with Covid where people broke through and cloud as he drove it amazon is part of the awards, but you guys are solving something. What was the problem statement that you guys are going after? What happened? >>I I think the problem statement is essentially that, you know, the nation has the electronic health records, but it's very fragmented, right. You know, it's been is highlighted is there's there's multiple systems around the country, you know, thousands of folks that have E H. R. S. But there is no way from a research perspective to actually have access in any unified location. And so really what we were looking for is how can we essentially provide a centralized location to study electronic health records. But in a Federated sense because we recognize that the data exist in other locations and so we had to figure out for a vast quantity of data, how can we get data from those 60 sites, 60 plus that Ben is referencing from their respective locations and then into one central repository, but also in a common format. Because that's another huge aspect of the technical challenge was there's multiple formats for electronic health records, there's different standards, there's different versions. And how do you actually have all of this data harmonised into something which is usable again for research? >>Just so many things that are jumping in my head right now, I want to unpack one at the time Covid hit the scramble and the imperative for getting answers quickly was huge. So it's a data problem at a massive scale public health impact. Again, we were talking before we came on camera, public health records are dirty, they're not clean. A lot of things are weird. I mean, just just massive amount of weird problems. How did you guys pull together take me through how this gets done? What what happened? Take us through the the steps He just got together and said, let's do this. How does it all happen? >>Yeah, it's a great and so john, I would say so. Part of this started actually several years ago. I explain this when people talk about in three C is that and Cats has actually established what we like to call, We support a program which is called the Clinical translation Science Award program is the largest single grant program in all of NIH. And it constitutes the bulk of the Cats budget. So this is extra metal grants which goes all over the country. And we wanted this group to essentially have a common research environment. So we try to create what we call the secure scientific collaborative platforms. Another example of this is when we call the rare disease clinical research network, which again is a consortium of 20 different sites around the nation. And so really we started working this several years ago that if we want to Build an environment that's collaborative for researchers around the country around the world, the natural place to do that is really with a cloud first strategy and we recognize this as and cats were about 600 people now. But if you look at the size of our actual research community with our grantees were in the thousands. And so from the perspective that we took several years ago was we have to really take a step back. And if we want to have a comprehensive and cohesive package or solution to treat this is really a mid sized business, you know, and so that means we have to treat this as a cloud based enterprise. And so in cats several years ago had really gone on this strategy to bring in different commercial partners, of which one of them is Palin tear. It actually started with our intramural research program and obviously very heavy cloud use with AWS. We use your we use google workspace, essentially use different cloud tools to enable our collaborative researchers. The next step is we also had a project. If we want to have an environment, we have to have access. And this is something that we took early steps on years prior that there is no good building environment if people can't get in the front door. So we invested heavily and create an application which we call our Federated authentication system. We call it unified and cats off. So we call it, you know, for short and and this is the open source in house project that we built it and cats. And we wanted to actually use this for all sorts of implementation, acting as the front door to this collaborative environment being one of them. And then also by by really this this this interest in electronic health records that had existed prior to the Covid pandemic. And so we've done some prior work via mixture of internal investments in grants with collaborative partners to really look at what it would take to harmonize this data at scale. And so like you mentioned, Covid hit it. Hit really hard. Everyone was scrambling for answers. And I think we had a bit of these pieces um, in play. And then that's I think when we turned to ban and the team at volunteer and we said we have these components, we have these pieces what we really need. Something independent that we can stand up quickly to really address some of these problems. One of the biggest one being that data ingestion and the harmonization step. And so I can let Ben really speak to that one. >>Yeah. Ben Library because you're solving a lot of collaboration problems, not just the technical problem but ingestion and harmonization ingestion. Most people can understand is that the data warehousing or in the database know that what that means? Take us through harmonization because not to put a little bit of shade on this, but most people think about, you know, these kinds of research or non profits as a slow moving, you know, standing stuff up sandwich saying it takes time you break it down. By the time you you didn't think things are over. This was agile. So take us through what made it an agile because that's not normal. I mean that's not what you see normally. It's like, hey we'll see you next year. We stand that up. Yeah. At the data center. >>Yeah, I mean so as as Sam described this sort of the question of data on interoperability is a really essential problem for working with this kind of data. And I think, you know, we have data coming from more than 60 different sites and one of the reasons were able to move quickly was because rather than saying oh well you have to provide the data in a certain format, a certain standard. Um and three C. was able to say actually just give us the data how you have it in whatever format is easiest for you and we will take care of that process of actually transforming it into a single standard data model, converting all of the medical vocabularies, doing all of the data quality assessment that's needed to ensure that data is actually ready for research and that was very much a collaborative endeavor. It was run out of a team based at johns Hopkins University, but in collaboration with a broad range of researchers who are all adding their expertise and what we were able to do was to provide the sort of the technical infrastructure for taking the transformation pipelines that are being developed, that the actual logic and the code and developing these very robust kind of centralist templates for that. Um, that could be deployed just like software is deployed, have changed management, have upgrades and downgrades and version control and change logs so that we can roll that out across a large number of sites in a very robust way very quickly. So that's sort of that, that that's one aspect of it. And then there was a bunch of really interesting challenges along the way that again, a very broad collaborative team of researchers worked on and an example of that would be unit harmonization and inference. So really simple things like when a lab result arrives, we talked about data quality, um, you were expected to have a unit right? Like if you're reporting somebody's weight, you probably want to know if it's in kilograms or pounds, but we found that a very significant proportion of the time the unit was actually missing in the HR record. And so unless you can actually get that back, that becomes useless. And so an approach was developed because we had data across 60 or more different sites, you have a large number of lab tests that do have the correct units and you can look at the data distributions and decide how likely is it that this missing unit is actually kilograms or pounds and save a huge portion of these labs. So that's just an example of something that has enabled research to happen that would not otherwise have been able >>just not to dig in and rat hole on that one point. But what time saving do you think that saves? I mean, I can imagine it's on the data cleaning side. That's just a massive time savings just in for Okay. Based on the data sampling, this is kilograms or pounds. >>Exactly. So we're talking there's more than 3.5 billion lab records in this data base now. So if you were trying to do this manually, I mean, it would take, it would take to thousands of years, you know, it just wouldn't be a black, it would >>be a black hole in the dataset, essentially because there's no way it would get done. Ok. Ok. Sam take me through like from a research standpoint, this normalization, harmonization the process. What does that enable for the, for the research and who decides what's the standard format? So, because again, I'm just in my mind thinking how hard this is. And then what was the, what was decided? Was it just on the base records what standards were happening? What's the impact of researchers >>now? It's a great quite well, a couple things I'll say. And Ben has touched on this is the other real core piece of N three C is the community, right? You know, And so I think there's a couple of things you mentioned with this, johN is the way we execute this is, it was very nimble, it was very agile and there's something to be said on that piece from a procurement perspective, the government had many covid authorities that were granted to make very fast decisions to get things procured quickly. And we were able to turn this around with our acquisition shop, which we would otherwise, you know, be dead in the water like you said, wait a year ago through a normal acquisition process, which can take time, but that's only one half the other half. And really, you're touching on this and Ben is touching on this is when he mentions the research as we have this entire courts entire, you know, research community numbering in the thousands from a volunteer perspective. I think it's really fascinating. This is a really a great example to me of this public private partnership between the companies we use, but also the academic participants that are actually make up the community. Um again, who the amount of time they have dedicated on this is just incredible. So, so really, what's also been established with this is core governance. And so, you know, you think from assistance perspective is, you know, the Palin tear this environment, the N three C environment belongs to the government, but the N 33 the entire actually, you know, program, I would say, belongs to the community. We have co governance on this. So who decides really is just a mixture between the folks on End Cats, but not just end cast as folks at End Cats, folks that, you know, and I proper, but also folks and other government agencies, but also the, the academic communities and entire these mixed governance teams that actually set the stage for all of this. And again, you know, who's gonna decide the standard, We decide we're gonna do this in Oman 5.3 point one um is the standard we're going to utilize. And then once the data is there, this is what gets exciting is then they have the different domain teams where they can ask different research questions depending upon what has interest scientifically to them. Um and so really, you know, we viewed this from the government's perspective is how do we build again the secure platform where we can enable the research, but we don't really want to dictate the research. I mean, the one criteria we did put your research has to be covid focused because very clearly in response to covid, so you have to have a Covid focus and then we have data use agreements, data use request. You know, we have entire governance committees that decide is this research in scope, but we don't want to dictate the research types that the domain teams are bringing to the table. >>And I think the National Institutes of Health, you think about just that their mission is to serve the public health. And I think this is a great example of when you enable data to be surfaced and available that you can really allow people to be empowered and not to use the cliche citizen analysts. But in a way this is what the community is doing. You're doing research and allowing people from volunteers to academics to students to just be part of it. That is citizen analysis that you got citizen journalism. You've got citizen and uh, research, you've got a lot of democratization happening here. Is that part of it was a result of >>this? Uh, it's both. It's a great question. I think it's both. And it's it's really by design because again, we want to enable and there's a couple of things that I really, you know, we we clamor with at end cats. I think NIH is going with this direction to is we believe firmly in open science, we believe firmly in open standards and how we can actually enable these standards to promote this open science because it's actually nontrivial. We've had, you know, the citizen scientists actually on the tricky problem from a governance perspective or we have the case where we actually had to have students that wanted access to the environment. Well, we actually had to have someone because, you know, they have to have an institution that they come in with, but we've actually across some of those bridges to actually get students and researchers into this environment very much by design, but also the spirit which was held enabled by the community, which, again, so I think they go they go hand in hand. I planned for >>open science as a huge wave, I'm a big fan, I think that's got a lot of headroom because open source, what that's done to software, the software industry, it's amazing. And I think your Federated idea comes in here and Ben if you guys can just talk through the Federated, because I think that might enable and remove some of the structural blockers that might be out there in terms of, oh, you gotta be affiliate with this or that our friends got to invite you, but then you got privacy access and this Federated ID not an easy thing, it's easy to say. But how do you tie that together? Because you want to enable frictionless ability to come in and contribute same time you want to have some policies around who's in and who's not. >>Yes, totally, I mean so Sam sort of already described the the UNa system which is the authentication system that encounters has developed. And obviously you know from our perspective, you know we integrate with that is using all of the standard kind of authentication protocols and it's very easy to integrate that into the family platform um and make it so that we can authenticate people correctly. But then if you go beyond authentication you also then to actually you need to have the access controls in place to say yes I know who this person is, but now what should they actually be able to see? Um And I think one of the really great things in Free C has done is to be very rigorous about that. They have their governance rules that says you should be using the data for a certain purpose. You must go through a procedure so that the access committee approves that purpose. And then we need to make sure that you're actually doing the work that you said you were going to. And so before you can get your data back out of the system where your results out, you actually have to prove that those results are in line with the original stated purpose and the infrastructure around that and having the access controls and the governance processes, all working together in a seamless way so that it doesn't, as you say, increase the friction on the researcher and they can get access to the data for that appropriate purpose. That was a big component of what we've been building out with them three C. Absolutely. >>And really in line john with what NIH is doing with the research, all service, they call this raz. And I think things that we believe in their standards that were starting to follow and work with them closely. Multifactor authentication because of the point Ben is making and you raised as well, you know, one you need to authenticate, okay. This you are who you say you are. And and we're recognizing that and you're, you know, the author and peace within the authors. E what do you authorized to see? What do you have authorization to? And they go hand in hand and again, non trivial problems. And especially, you know, when we basis typically a lot of what we're using is is we'll do direct integrations with our package. We using commons for Federated access were also even using login dot gov. Um, you know, again because we need to make sure that people had a means, you know, and login dot gov is essentially a runoff right? If they don't have, you know an organization which we have in common or a Federated access to generate a login dot gov account but they still are whole, you know beholden to the multi factor authentication step and then they still have to get the same authorizations because we really do believe access to these environment seamlessly is absolutely critical, you know, who are users are but again not make it restrictive and not make it this this friction filled process. That's very that's very >>different. I mean you think about nontrivial, totally agree with you and if you think about like if you were in a classic enterprise, I thought about an I. T. Problem like bring your own device to work and that's basically what the whole world does these days. So like you're thinking about access, you don't know who's coming in, you don't know where they're coming in from, um when the churn is so high, you don't know, I mean all this is happening, right? So you have to be prepared two Provisions and provide resource to a very lightweight access edge. >>That's right. And that's why it gets back to what we mentioned is we were taking a step back and thinking about this problem, you know, an M three C became the use case was this is an enterprise I. T. Problem. Right. You know, we have users from around the world that want to access this environment and again we try to hit a really difficult mark, which is secure but collaborative, Right? That's that's not easy, you know? But but again, the only place this environment could take place isn't a cloud based environment, right? Let's be real. You know, 10 years ago. Forget it. You know, Again, maybe it would have been difficult, but now it's just incredible how much they advanced that these real virtual research organizations can start to exist and they become the real partnerships. >>Well, I want to Well, that's a great point. I want to highlight and call out because I've done a lot of these interviews with awards programs over the years and certainly in public sector and open source over many, many years. One of the things open source allows us the code re use and also when you start getting in these situations where, okay, you have a crisis covid other things happen, nonprofits go, that's the same thing. They, they lose their funding and all the code disappears. Saying with these covid when it becomes over, you don't want to lose the momentum. So this whole idea of re use this platform is aged deplatforming of and re factoring if you will, these are two concepts with a cloud enables SAM, I'd love to get your thoughts on this because it doesn't go away when Covid's >>over, research still >>continues. So this whole idea of re platform NG and then re factoring is very much a new concept versus the old days of okay, projects over, move on to the next one. >>No, you're absolutely right. And I think what first drove us is we're taking a step back and and cats, you know, how do we ensure that sustainability? Right, Because my background is actually engineering. So I think about, you know, you want to build things to last and what you just described, johN is that, you know, that, that funding, it peaks, it goes up and then it wanes away and it goes and what you're left with essentially is nothing, you know, it's okay you did this investment in a body of work and it goes away. And really, I think what we're really building are these sustainable platforms that we will actually grow and evolve based upon the research needs over time. And I think that was really a huge investment that both, you know, again and and Cats is made. But NIH is going in a very similar direction. There's a substantial investment, um, you know, made in these, these these these really impressive environments. How do we make sure the sustainable for the long term? You know, again, we just went through this with Covid, but what's gonna come next? You know, one of the research questions that we need to answer, but also open source is an incredibly important piece of this. I think Ben can speak this in a second, all the harmonization work, all that effort, you know, essentially this massive, complex GTL process Is in the N three Seagate hub. So we believe, you know, completely and the open source model a little bit of a flavor on it too though, because, you know, again, back to the sustainability, john, I believe, you know, there's a room for this, this marriage between commercial platforms and open source software and we need both. You know, as we're strong proponents of N cats are both, but especially with sustainability, especially I think Enterprise I. T. You know, you have to have professional grade products that was part of, I would say an experiment we ran out and cast our thought was we can fund academic groups and we can have them do open source projects and you'll get some decent results. But I think the nature of it and the nature of these environments become so complex. The experiment we're taking is we're going to provide commercial grade tools For the academic community and the researchers and let them use them and see how they can be enabled and actually focus on research questions. And I think, you know, N3C, which we've been very successful with that model while still really adhering to the open source spirit and >>principles as an amazing story, congratulated, you know what? That's so awesome because that's the future. And I think you're onto something huge. Great point, Ben, you want to chime in on this whole sustainability because the public private partnership idea is the now the new model innovation formula is about open and collaborative. What's your thoughts? >>Absolutely. And I mean, we uh, volunteer have been huge proponents of reproducibility and openness, um in analyses and in science. And so everything done within the family platform is done in open source languages like python and R. And sequel, um and is exposed via open A. P. I. S and through get repository. So that as SaM says, we've we've pushed all of that E. T. L. Code that was developed within the platform out to the cats get hub. Um and the analysis code itself being written in those various different languages can also sort of easily be pulled out um and made available for other researchers in the future. And I think what we've also seen is that within the data enclave there's been an enormous amount of re use across the different research projects. And so actually having that security in place and making it secure so that people can actually start to share with each other securely as well. And and and be very clear that although I'm sharing this, it's still within the range of the government's requirements has meant that the, the research has really been accelerated because people have been able to build and stand on the shoulders of what earlier projects have done. >>Okay. Ben. Great stuff. 1000 researchers. Open source code and get a job. Where do I sign up? I want to get involved. This is amazing. Like it sounds like a great party. >>We'll send you a link if you do a search on on N three C, you know, do do a search on that and you'll actually will come up with a website hosted by the academic side and I'll show you all the information of how you can actually connect and john you're welcome to come in. Billion by all means >>billions of rows of data being solved. Great tech he's working on again. This is a great example of large scale the modern era of solving problems is here. It's out in the open, Open Science. Sam. Congratulations on your great success. Ben Award winners. You guys doing a great job. Great story. Thanks for sharing here with us in the queue. Appreciate it. >>Thank you, john. >>Thanks for having us. >>Okay. It is. Global public sector partner rewards best Covid solution palantir and and cats. Great solution. Great story. I'm john Kerry with the cube. Thanks for watching. Mm mm. >>Mhm
SUMMARY :
thank you for coming on and and congratulations on the best covid solution. so I gotta, I gotta ask you the best solution is when can I get the vaccine? go get vaccinated right now, have someone stab you in the arm, you know, do not wait and and go for it. Um you guys have put together a killer solution that really requires a lot of data can let's step you know, ask many and varied questions to try and understand this disease better. What was the problem statement that you guys are going after? I I think the problem statement is essentially that, you know, the nation has the electronic health How did you guys pull together take me through how this gets done? or solution to treat this is really a mid sized business, you know, and so that means we have to treat this as a I mean that's not what you see normally. do have the correct units and you can look at the data distributions and decide how likely do you think that saves? it would take, it would take to thousands of years, you know, it just wouldn't be a black, Was it just on the base records what standards were happening? And again, you know, who's gonna decide the standard, We decide we're gonna do this in Oman 5.3 And I think this is a great example of when you enable data to be surfaced again, we want to enable and there's a couple of things that I really, you know, we we clamor with at end ability to come in and contribute same time you want to have some policies around who's in and And so before you can get your data back out of the system where your results out, And especially, you know, when we basis typically I mean you think about nontrivial, totally agree with you and if you think about like if you were in a classic enterprise, you know, an M three C became the use case was this is an enterprise I. T. Problem. One of the things open source allows us the code re use and also when you start getting in these So this whole idea of re platform NG and then re factoring is very much a new concept And I think, you know, N3C, which we've been very successful with that model while still really adhering to Great point, Ben, you want to chime in on this whole sustainability because the And I think what we've also seen is that within the data enclave there's I want to get involved. will come up with a website hosted by the academic side and I'll show you all the information of how you can actually connect and It's out in the open, Open Science. I'm john Kerry with the cube.
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Kirk Bresniker, HPE | HPE Discover 2021
>>from the cube studios >>in Palo alto in >>boston connecting with thought leaders all around the world. This >>is a cute >>conversation. Hello welcome to the cubes coverage of HPD discovered 2021 virtual. I'm john for your host of the cube we're here with CUBA alumni. One of the original cube guests 2020 11 back in the day kurt president and chief architect of Hewlett Packard labs. He's also a Hewlett Packard enterprise fellow and vice president. Great to see you and you're in Vegas. I'm in Palo Alto. We've got a little virtual hybrid going on here. Thanks for spending time. >>Thanks john it's great to be back with you >>so much going on. I love to see you guys having this event kind of everyone in one spot. Good mojo. Great CHP, you know, back in the saddle again. I want to get your, take, your in the, in the, in the action right now on the lab side, which is great disruptive innovation is the theme. It's always been this year, more than ever coming out of the pandemic, people are looking for the future, looking to see the signs, they want to connect the dots. There's been some radical rethinking going on that you've been driving and in the labs, you hope you look back at last, take us through what's going on, what you're thinking, what's the, what's the big trends? >>Yeah, John So it's been interesting, you know, over the last 18 months, all of us had gone through about a decade's worth of advancement in decentralization, education, healthcare, our own work, what we're doing right now suddenly spread apart. Uh, and it got us thinking, you know, we think about that distributed mesh and as we, as we try and begin to return to normal and certainly think about all that we've lost, we want to move forward, we don't want to regress. And we started imagining, what does that world look like? And we think about the world of 20 2500 and 35 zeta bytes, 100 and 50 billion connected things out there. And it's the shape of the world has changed. That's where the data is going to be. And so we started thinking about what's it like to thrive in that kind of world. We had a global Defense research institute came to us, Nasa's that exact question. What's the edge? What do we need to prepare for for this age of insight? And it was kind of like when you had those exam questions and I was one of those kids who give you the final exam and if it's a really good question, suddenly everything clicked. I understood all the material because there was that really forcing question when they asked us that for me, it it solidified what I've been thinking about all the work we've done at labs over the last the last 10 years. And it's really about what does it take to survive and thrive. And for me it's three things. One is, success is going to go to whoever can reason over more information, who can gain the deepest insights from that information in time that matters and then can turn that insight into action at scale. So reason, insight and action. And it certainly was clear to me everything we've been trying to push for in labs, all those boundaries. We've been pushing all those conventions we've been defying are really trying to do that for, for our customers and our partners to bring in more information for them to understand, to be able to allow them to gain insight across departments across disciplines and then turn that insight into action at scale where scale is no longer one cloud or one company or one country, let alone one data center >>lot there. I love the dot I love that metadata and meta reasoning incites always been part of that. Um and you mentioned decentralization. Again, another big trend. I gotta ask you where is the big opportunity because a lot of people who are attending discover people watching are trying to ask what should they be thinking about. So what is that next big opportunity? How would you frame that and what should attendees look for coming out at HP discover. >>So one thing we're seeing is that this is actually a ubiquitous trend, whether we're talking about transportation or energy or communications, they all are trying to understand and how will they admit more of that data to make those real time decisions? Our expectation in the middle of this decade when we have the 125 petabytes, You know, 30% of that data will need real time action out of the edge where the speed of light is now material. And also we expect that at that point in time three out of four of those 185 petabytes, they'll never make it back to the data center. So understanding how we will allow that computation, that understanding to reach out to where the data is and then bringing in that's important. And then if we look at at those, all of those different areas, whether it's energy and transportation, communications, all that real time data, they all want to understand. And so I I think that as many people come to us virtually now, hopefully in person in the future when we have those conversations that labs, it's almost immediate takes a while for them and then they realize away that's me, this is my industry too, because they see that potential and suddenly where they see data, they see opportunity and they just want to know, okay, what does it take for me to turn that raw material into insight and then turn that insight into >>action, you know, storage compute never goes away, it gets more and more, you need more of it. This whole data and edge conversations really interesting. You know, we're living in that data centric, you know, everyone's gonna be a date a couple, okay. That we know that that's obvious. But I gotta ask you as you start to see machine learning, um cloud scale cloud operations, a new Edge and the new architecture is emerging and clients start to look at things like AI and they want to have more explain ability behind I hear that all the time. Can you explain it to me? Is there any kind of, what is it doing? Good as our biases, a good bad or you know, is really valuable expect experimental experiential. These are words are I'm hearing more and more of >>not so much a speeds >>and feeds game, but these are these are these are these are outcomes. So you got the core data, you've got a new architecture and you're hearing things like explainable ai experiential customer support, a new things happening, explain what this all means, >>You know, and it's it's interesting. We have just completed uh creating an Ai ethical framework for all of Hewlett Packard enterprise and whether we're talking about something that's internal improving a process, uh something that we sell our product or we're talking about a partnership where someone wants to build on top of our services and infrastructure, Build an AI system. We really wanted to encompass all of those. And so it was it was challenging actually took us about 18 months from that very first meeting for us to craft what are some principles for us to use to guide our our team members to give them that understanding. And what was interesting is we examined our principles of robustness of uh making sure they're human centric that they're reliable, that they are privacy preserving, that they are robust. We looked at that and then you look at where people want to apply these Ai today's AI and you start to realize there's a gap, there's actually areas where we have a great challenge, a human challenge and as interesting as possibly efficacious as today's A. I. S. R. We actually can't employ them with the confidence in the ethical position that we need to really pull that technology in. And what was interesting is that then became something that we were driving at labs. It began gave us a viewpoint into where there are gaps where, as you say, explica bility, you know, as fantastic as it is to talk into your mobile phone and have it translated into another one of hundreds of languages. I mean that is right out of Star trek and it's something we can all do. And frankly, it's, you know, we're expecting it now as efficacious as that is as we echo some other problems, it's not enough. We actually need to be explainable. We need to be able to audit these decisions. And so that's really what's informed now are trustworthy ai research and development program at Hewlett Packard Labs. Let's look at where we want to play. I I we look at what keeps us from doing it and then let's close the technology gap and it means some new things. It means new approaches. Sometimes we're going back back back to some of the very early ai um that things that we sort of left behind when suddenly the computational capability allowed us to enter into a machine learning and deep neural nets. Great applications, but it's not universally applicable. So that's where we are now. We're beginning to construct that second generation of AI systems where that explica bility where that trustworthiness and were more important that you said, understanding that data flow and the responsibility we have to those who created that data, especially when it's representing human information, that long term responsibility. What are the structures we need to support that ethically? >>That's great insight, Kirk, that's awesome stuff. And it reminds me of the old is new again, right? The cycles of innovation, you mentioned a I in the eighties, reminds me of dusting off and I was smiling because the notion of reasoning and natural language that's been around for a while, these other for a lot of Ai frame which have been around for a while But applied differently becomes interesting. The notion of Meta reasoning, I remember talking about that in 1998 around ontology and syntax and data analysis. I mean, again, well formed, you know, older ways to look at data. And so I gotta ask you, you know, you mentioned reasoning over information, getting the insights and having actions at scale. That doesn't sound like an R and D or labs issue. Right? I mean that that should be like in the market today. So I know you, there's stuff out there, what's different around the Hewlett Packard labs challenge because you guys, you guys are working on stuff that's kind of next gen, so why, what's next gen about reasoning moreover, information and getting insights? Because you know, there's a zillion startups out there that claim to be insights as a service, um, taking action outcomes >>and I think there were going to say a couple things. One is the technologies and the capabilities that God is this far. Uh, they're actually in an interesting position if we think of that twilight of moore's law is getting a little darker every day. Um, there's been such a tail wind behind us tremendous and we would have been foolish not to take advantage of it while it lasted, but as it now flattens out, we have to be realistic and say, you know what that ability to expect anticipate and then planned for a doubling and performance in the next 18 to 24 months because there's twice as many transistors in that square of silicon. We can't count on that anymore. We have to look now broader and it's not just one of these technology inflection points. There's so many we already mentioned ai it's voraciously vowing all this data at the same time. Now that data is all at the edge is no longer in the data center. I mean we may find ourselves laughing chuckling at the term itself data center. Remember when we sent it all the data? Because that's where the computers were. Well, that's 2020 thinking right, that's not even 2025. Thinking also security, that cyber threat of Nation State and criminal enterprises, all these things coming together and it's that confluence of discontinuities, that's what makes a loud problem. And the second piece is we don't just need to do it the way that we've been doing it because that's not necessarily sustainable. And if something is not sustainable is inherently inequitable because we can't afford to let everyone enjoy those benefits. So I think that's all those things, the technology confluence of technology, uh, disruptions and this desire to move to really sustainable, really inherently inequitable systems. That's what makes it a labs problem. >>I really think that's right on the money. And one of things I want to get your thoughts on, cause I know you have a unique historic view of the trajectory arc. Cloud computing that everyone's attention lift and shift cloud scale. Great cloud native. Now with hybrid and multi cloud clearly happening, all the cloud players were saying, oh, it's never gonna happen. All the data set is going to go away. Not really. The, the data center is just an edge big age. So you brought up the data center concept and you mentioned decentralization there, it's a distributed computing architecture, There is no line anymore between what's cloud and what's not the cloud is just the cloud and the data center is now a big fat edge and edges are smaller and bigger. Their nodes distribute computing now is the context. So this is not a new thing for Hewlett Packard enterprise. I mean you guys been doing distributed computing paradigms, supplying software and hardware and solutions Since I can remember since it was founded, what's new now, what do you say that folks are saying, what is HP doing for this new architecture? Because now an operating system is the word, the word that they want. They want to have an operating model, deV ops to have sex shops, all this is happening. What's the what's the state of the art from H. P. E. And how does the lab play into that vision? >>And it's so wonderful that you mentioned in our heritage because if you think about it was the first thing that Bill and they did, they made instruments of unparalleled value and quality for engineers and scientists. And the second thing they did was computerized that instrument control. And then they network them together and then they connect to the network measurement sensing systems to business computing. Right. And so that's really, that's exactly what we're talking about here. You know, and yesterday it was H. B. I. B. Cables. But today it is everything from an Aruba wireless gateway to a green Lake cloud that comes to you to now are cray exa scale supercomputing. And we wanted to look at that entire gamut and understand exactly what you said. How is today's modern developer who has been distinct in agile development in seven uh and devops and def sec ops. How can we make them as comfortable and confident deploying to any one of those systems or all of them in conjunction as confident as they've been deploying to a cloud. And I think that's really part of what we need to understand. And as you move out towards the edge things become interesting. A tiny amount of resources, the number of threats, physical and uh um cyber increased dramatically. It is no longer the healthy happy environment of that raised floor data center, It is actually out in the world but we have to because that's where the data is and so that's another piece of it that we're trying to bring with the labs are distributed systems lab trying to understand how do we make cloud native access every single bite everywhere from the tiniest little Edge embedded system, all the way up through that exa scale supercomputer, how do we admit all of that data to this entire generation and then the following subsequent generation, who will no longer understand what we were so worried about with things being in one place or another, they want to digest all the world's data regardless of where it is. >>You know, I was just having a conversation, you brought this up. Uh that's interesting around the history and the heritage, embedded systems is changing the whole hardware equations, changes the software driven model. Now, supply chain used to be constrained to software. Now you have a software supply chain, hardware, now you have software supply chain. So everything is happening in these kind of new use cases. And Edge is a great example where you want to have compute at the edge not having pulled back to some central location. So, again, advantage hp right, you've got more, you've got some solutions there. So all these like memory driven computing, something that you've worked on and been driving the machine product that we talked about when you guys launched a few years ago, um, looks like now a good R and D project, because all the discussions, I'm I'm hearing whether it's stuff in space or inside hybrid edges is I gotta have software running on an embedded system, I need security, I gotta have, you know, memory driven architecture is I gotta have data driven value in real time. This is new as a kind of a new shift, but you still need to run it. What's the update on the machine and the memory driven computing? And how does that connect the dots for this intelligent Edge? That's now super important in the hybrid equation. >>Yeah, it's fantastic you brought that up. You know, it's uh it's gratifying when you've been drawing pictures on your white board for 10 or 15 years and suddenly you see them printed uh and on the web and he's like, OK Yeah, you guys were there were there because we always knew it had to be bigger than us. And for a while you wonder, well is this the right direction? And then you get that gratification that you see it repeated. And I think one of the other elements that you said that was so important was talking about that supply chain uh and especially as we get towards these edge devices uh and the increasing cyber threat, you know, so much more about understanding the provenance of that supply chain and how we get beyond trust uh to prove. And in our case that proof is rooted in the silicon. Start with the silicon establish a silicon root of trust, something that can't be forged that that physically uncomfortable function in the silicon. And then build up that chain not of trust but a proof of measurable confidence. And then let's link that through the hardware through the data. And I think that's another element, understanding how that data is flowing in and we establish that that that provenance that's provable provenance and that also enables us to come back to that equitable question. How do we deal with all this data? Well, we want to make sure that everyone wants to buy in and that's why you need to be able to reward them. So being able to trace data into an AI model, trace it back out to its effect on society. All these are things that we're trying to understand the labs so that we can really establish this data economy and admit the day that we need to the problems that we have that really just are crying out for that solution bringing in that data, you just know where is the data, Where is the answer? Now I get to work with, I've worked for several years with the German center for your Degenerative Disease Research and I was teasing their director dr nakata. I said, you know, in a couple of years when you're getting that Nobel prize for medicine because you cracked Alzheimer's I want you to tell me how long was the answer hiding in plain sight because it was segregated across disciplines across geography and it was there. But we just didn't have that ability to view across the breath of the information and in a time that matters. And I think so much about what we're trying to do with the lab is that that's that reasoning moreover, more information, gaining insights in the time that matters and then it's all about action and that is driving that insight into the world regardless of whether it has to land in an exa scale supercomputer or tiny little edge device, we want today's application development teams to feel that degree of freedom to range over all of those that infrastructure and all of that data. >>You know, you bring up a great call out there. I want to just highlight that cause I thought that was awesome. The future breakthroughs are hiding in plain sight. It's the access to the people and the talent to solve the problems and the data that's stuck in the silos. You bring those together, you make that seamless and frictionless, then magic happens. That's that's really what we're talking about in this new world, isn't it? >>Absolutely, yeah. And it's one of those things that sometimes my kids as you know, why do you come in every day? And for me it is exactly that I think so many of the challenges we have are actually solvable if the right people knew the right information at the right time and that we all have that not again, not trust, but that proof that confidence, that measurable conference back to the instruments that that HP was always famous for. It was that precision and they all had that calibration tag. So you could measure your confidence in an HP instrument and the same. We want people to measure their confidence when data is flowing through Hewlett Packard Enterprise infrastructure. >>It's interesting to bring up the legacy because instrumentation network together, connecting to business systems. Hey, that sounds like the cloud observe ability, modern applications, instant action and actionable insights. I mean that's really the the same almost exact formula. >>Yeah, For me that's that, that the constant through line from the garage to right now is that ability to handle and connect people to the information that they need. >>Great, great to chat. You're always an inspiration and we could go for another hour talking about extra scale, green leg, all the other cool things going on at H P E. I got to ask you the final question, what are you most excited about for h B and his future and how and how can folks learn more to discover and what should they focus on? >>Uh so I think for me um what I love is that I imagine that world where the data you know today is out there at the edge and you know we have our Aruba team, we have our green Lake team, we have are consistent, you know, our core enterprise infrastructure business and now we also have all the way up through X scale compute when I think of that thriving business, that ability to bring in massive data analytics, machine learning and Ai and then stimulation and modeling. That's really what whether you're a scientist and engineer or an artist, you want to have that intersectionality. And I think we actually have this incredible, diverse set of resources to bring to bear to those problems that will span from edge to cloud, back to core and then to exit scale. So that's what really, that's why I find so exciting is all of the great uh innovators that we get to work with and the markets we get to participate in. And then for me it's also the fact it's all happening at Hewlett Packard Enterprise, which means we have a purpose. You know, if you ask, you know, when they did ask Dave Packer, Dave, why hp? And he said in 1960, we come together as a company because we can do something we could not do by ourselves and we make a contribution to society and I dare anyone to spend more than a couple of minutes with Antonio Neary and he won't remind you. And this is whether it is here to discover or in the halls at labs remind me our purpose, that Hewlett Packard Enterprise is to advance the way that people live and work. And for me that's that direct connection. So it's, it's the technology and then the purpose and that's really what I find so exciting about HPV. >>That's a great call out, Antonio deserves props. I love talking with him, he's the true Bill and Dave Bill. Hewlett Dave package spirit And I'll say that I've talked with him and one of the things that resident to me and resonates well is the citizenship and be interesting to see if Bill and Dave were alive today, that now it's a global citizenship. This is a huge part of the culture and I know it's still alive there at H P E. So, great call out there and props to Antonio and yourself and the team. Congratulations. Thanks for spending the time, appreciate it. >>Thank you john it's great to be with you again. >>Okay. Global labs. Global opportunities, radical. Rethinking this is what's happening within HP. Hewlett Packard Labs, Great, great contribution there from Kirk, have them on the cube and always fun to talk so much, so much to digest there. It's awesome. I'm john Kerry with the cube. Thanks for watching. >>Mm >>mhm Yeah.
SUMMARY :
boston connecting with thought leaders all around the world. Great to see you I love to see you guys having this event kind of everyone in one spot. And it was kind of like when you had those exam questions and I gotta ask you And so I I think that as many people come to us virtually now, But I gotta ask you as you start to see machine learning, So you got the core data, you've got a new architecture and you're hearing things like explainable ai experiential We looked at that and then you look at where people want to apply these I mean that that should be like in the market today. And the second piece is we don't just need to do it the All the data set is going to go away. And we wanted to look at that entire gamut and understand exactly what you said. been driving the machine product that we talked about when you guys launched a few years ago, And I think one of the other elements that you said that was so important was talking about that supply chain uh It's the access to the people and the talent to solve the problems and And it's one of those things that sometimes my kids as you know, I mean that's really the the same almost exact formula. Yeah, For me that's that, that the constant through line from the garage to right now is that green leg, all the other cool things going on at H P E. I got to ask you the final question, is all of the great uh innovators that we get to work with and the markets we get that resident to me and resonates well is the citizenship and be so much to digest there.
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Simon Maple, Snyk | DockerCon 2021
>>mhm Yes. >>Hello and welcome back to the cubes coverage of dr khan 2021 virtual. I'm john Kerry hosted the Q got a great cube segment here. Simon Maple Field C T Oh it's technique. Great company security shifting left great to have you on Simon. Thanks for thanks for stopping by >>absolute pleasure. Thank you very much for having me. >>So you guys were on last year the big partnership with DR Conn remember that interview vividly because it was really the beginning at the beginning but really come to me the mainstream of shifting left as devops. It's not been it's been around for a while. But as a matter of practice as containers have been going super mainstream. Super ballistic in the developer community then you're seeing what's happening. It's containers everywhere. Security Now dev sec apps is the standard. So devops great infrastructure as code. We all know that but now it's def sec ops is standard. This is the real deal. Give us the update on what's going on with sneak. >>Absolutely, yeah. And you know, we're still tireless in our approach of trying to get make sure developers don't just have the visibility of security but are very much empowered in terms of actually fixing issues and secure development is what we're really striving for. So yeah, the update, we're still very, very deep into a partnership with DACA. We have updates on DR desktop which allows developers to scan the containers on the command line, providing developers that really fast feedback as as early as possible. We also have uh, you know, new updates and support for running Docker scan on Lennox. Um, and yeah, you know, we're still there on the Docker hub and providing that security insights um, to, to users who are going to Docker hub to grab their images. >>Well, for the folks watching maybe for the first time, the sneak Docker partnership, we went in great detail last year was the big reveal why Docker and sneak partnership, what is the evolution of that partnership over the year? They speak highly of you guys as a developer partner. Why Doctor? What's the evolution looked like? >>It's a it's a really great question. And I think, you know, when you look at the combination of DACA and sneak well actually let's take let's take each as an individual. Both companies are very, very developer focused. First of all, right, so our goals and will be strife or what we what we tirelessly spend their time doing is creating features and creating, creating an environment in which a developer you can do what they need to do as easily as possible. And that, you know, everyone says they want to be developer friendly, They want to be developer focused. But very few companies can achieve. And you look at a company like doctor, you're a company like sneak it really, really provides that developer with the developer experience that they need to actually get things done. Um, and it's not just about being in a place that a developer exists. It's not enough to do that. You need to provide a developer with that experience. So what we wanted to do was when we saw doctor and extremely developer friendly environment and a developer friendly company, when we saw the opportunity there to partner with Yoko, we wanted to provide our security developer friendliness and developer experience into an already developed a friendly tool. So what the partnership provides is the ease of, you know, deploying code in a container combined with the ease of testing your code for security issues and fixing security issues in your code and your container and pulling it together in one place. Now, one of the things which we as a as a security company um pride ourselves on is actually not necessarily saying we provide security tools. One of what our favorite way of saying is we're a developer tooling company. So we provide tools that are four developers now in doing that. It's important you go to where the developers are and developers on DACA are obviously in places like the Docker hub or the Docker Cli. And so it's important for us to embed that behavior and that ease of use inside Dhaka for us to have that uh that that flow. So the developer doesn't need to leave the Docker Cli developer that doesn't need to leave Docker hub in order to see that data. If you want to go deeper, then there are probably easier ways to find that data perhaps with sneak or on the sneak site or something like that. But the core is to get that insight to get that visibility and to get that remediation, you can see that directly in in the in the Dhaka environment. And so that's what makes the relationship so so powerful. The fact that you combine everything together and you do it at source >>and doing it at the point of code. >>Writing >>code is one of the big things I've always liked about the value proposition is simple shift left. Um So let's just step back for a second. I got to ask you this question because this I wanted to make sure we get this on the table. What are the main challenges uh and needs to, developers have with container security? What are you seeing as the main top uh A few things that they need to have right now for the challenges uh with container security? >>Yeah, it's a it's a very good question. And I think to answer that, I think we need to um we need to think of it in a couple of ways. First of all, you've just got developers security uh in general, across containers. Um And the that in itself is there are different levels at which developers engage with containers. Um In some organizations, you have security teams that are very stringent in terms of what developers can and can't do in other organizations. It's very much the developer that that chooses their environment, chooses their parent image, et cetera. And so there when a developer has many, many choices in which they need to need to decide on, some of those choices will lead to more issues, more risk. And when we look at a cloud native environment, um uh Let's take let's take a node uh image as an example, the number of different uh images tags you can choose from as a developer. It's you know, there are hundreds, probably thousands. That you can actually you can actually choose. What is the developer gonna do? Well, are they going to just copy paste from another doctor file, for example, most likely. What if there are issues in that docker file? They're just gonna copy paste that across mis configurations that exist. Not because the developer is making the wrong decision, but because the developer very often doesn't necessarily know that they need to add a specific directive in. Uh So it's not necessarily what you add in a conflict file, but it's very often what you admit. So there are a couple of things I would say from a developer point of view that are important when we think about cloud security, the first one is just that knowledge that understanding what they need to do, why they need to do it. Secure development doesn't need to be, doesn't mean they need to be deep in security. It means they need to understand how they can develop securely and what what the best decisions that could come from guard rails, from the security team that they provide the development team to offer. But that's the that's an important error of secure development. The second thing and I think one of the most important things is understanding or not understanding necessarily, but having the information to get an act on those things early. So we know the length of time that developers are uh working on a branch or working on um some some code changes that is reducing more and more and more so that we can push to production very, very quickly. Um What we need to do is make sure that as a developer is making their changes, they can make the right decision at the right time and they have the right information at that time. And a lot of this could be getting information from tools, could be getting information from your team where it could be getting information from your production environments and having that information early is extremely important to make. That decision. May be in isolation with your team in an autonomous way or with advice from the security team. But I would say those are the two things having that information that will allow you to make that action, that positive change. Um uh and and yeah, understanding and having that knowledge about how you can develop security. >>All right. So I have a security thing. So I'm a development team and by the way, this whole team's thing is a huge deal. I think we'll get to that. I want to come back to that in a second but just throw this out there. Got containers, got some security, it's out there and you got kubernetes clusters where containers are coming and going. Sometimes containers could have malware in them. Um and and this is, I've heard this out and about how do how that happens off container or off process? How do you know about it? Is that infected by someone else? I mean is it gonna be protected? How does the development team once it's released into the wild, so to speak. Not to be like that, but you get the idea, it's like, okay, I'm concerned off process this containers flying around. What is it How do you track all >>and you know, there's a there's a few things here that are kind of like potential potential areas that, you know, we can trip up when we think about malware that's running um there are certain things that we need to that we need to consider and what we're really looking at here are kind of, what do we have in place in the runtime that can kind of detect these issues are happening? How do we block that? And how do you provide that information back to the developer? The area that I think is, and that is very, very important in order to in order to be able to identify monitor that those environments and then feed that back. So that that that's the kind of thing that can be that can be fixed. Another aspect is, is the static issues and the static issues whether that's in your os in your OS packages, for example, that could be key binaries that exist in your in your in your docker container out the box as well or of course in your application, these are again, areas that are extremely important to detect and they can be detected very very early. So some things, you know, if it's malware in a package that has been identified as malware then absolutely. That can be that can be tracked very very early. Sometimes these things need to be detected a little bit later as well. But yeah, different tools for different for different environments and wear sneak is really focused. Is this static analysis as early as possible. >>Great, great insight there. Thanks for sharing that certainly. Certainly important. And you know, some companies classes are locked down and all of sudden incomes, you know, some some malware from a container, people worried about that. So I want to bring that up. Uh The other thing I want to ask you is this idea of end to end security um and this is a team formation thing we're seeing where modern teams have essentially visibility of their workload and to end. So this is a huge topic. And then by the way it might integrate their their app might integrate with other processes to that's great for containers as well and observe ability and microservices. So this is the trend. What's in it for the developer? If I work with sneak and docker, what benefits do I get if I want to go down that road of having these teams began to end, but I want the security built in. >>Mhm. Yeah, really, really important. And I think what's what's most important there is if we don't look end to end, there are component views and there are applications. If we don't look into end, we could have our development team fixing things that realistically aren't in production anyway or aren't the key risks that are potentially hurting us in our production environment. So it's important to have that end to end of you so that we have the right insights and can prioritize what we need to identify and look at early. Um, so I think, I think that visibility into end is extremely important. If we think about who, who is re fixing uh certain issues, again, this is gonna depend from dog to walk, but what we're seeing more and more is this becoming a developer lead initiative to not just find or be given that information, but ultimately fixed. They're getting more and more responsible for DR files for for I see for for their application code as well. So one of the areas which we've looked into as well is identifying and actually running in cuba Netease workloads to identify where the most important areas that a developer needs to look at and this is all about prioritization. So, you know, if the developer has just a component view and they have 100 different images, 100 different kubernetes conflicts, you know, et cetera. Where do they prioritize, where do they spend their time? They shouldn't consider everything equal. So this identification of where the workloads are running and what um is causing you the most risk as a business and as an organization, that is the data. That can be directly fed back into your, your your vulnerability data and then you can prioritize based on the kubernetes workloads that are in your production and that can be fed directly into the results in the dashboards. That's neat. Can provide you as well. So that end to end story really provides the context you need in order to not just develop securely, but act and action issues in a proper way. >>That's a great point. Context matters here because making it easy to do the right thing as early as possible, the right time is totally an efficiency productivity gain, you see in that that's clearly what people want. It's a great formula, success, reduce the time it takes to do something, reduced the steps and make it easy. Right, come on, that's a that's a formula. Okay, so I gotta bring that to the next level. When I ask you specifically around automation, this is one the hot topic and def sec ops, automation is part of it. You got scale, you got speed, you've got a I machine learning, you go out of all these new things. Microservices, how do you guys fit into the automation story? >>It's a great question. And you know, one of the recent reports that we that we did based on a survey data this year called the state of a state of cloud, native applications security. We we asked the question how automated our people in their in their deployment pipelines and we found some really strong correlations between value from a security point of view um in terms of in terms of having that automation in it, if I can take you through a couple of them and then I'll address that question about how we can be automated in that. So what we found is a really strong correlation as you would expect with security testing in ci in your source code repositories and all the way through the deployment ci and source code were the two of the most most well tested areas across the pipeline. However the most automated teams were twice as likely to test in I. D. S. And testing your CLS in local development. And now those are areas that are really hard to automate if at all because it's developers running running their cli developers running and testing in their I. D. So the having a full automation and full uh proper testing throughout the sclc actually encourages and and makes developers test more in their development environment. I'm not saying there's causation there but there's definite correlation. A couple of other things that this pushes is um Much much more likely to test daily or continuously being automated as you would expect because it's part of the bills as part of your monitoring. But crucially uh 73% of our respondents were able to fix a critical issue in less than a week as opposed to just over 30% of people that were not automated, so almost double people are More likely to fix within a week. 36% of people who are automated can fix a critical security issue in less than a day as opposed to 8% of people who aren't automated. So really strong data that correlates being automated with being able to react now. If you look at something like Sneak what if our um goals of obviously being developer friendly developer first and being able to integrate where developers are and throughout the pipeline we want to test everywhere and often. Okay, so we start as far left as we can um integrating into, you know, CLS integrating into Docker hub, integrating into into doctors can so at the command line you type in doctors can you get sneak embedded in DHAKA desktop to provide you those results so as early as possible, you get that data then all the way through to to uh get reposed providing that testing and automatically testing and importing results from there as well as as well as other repositories, container repositories, being at a poor from there and test then going into ci being able to run container tests in C I to make sure we're not regressing and to choose what we want to do their whether we break, whether we continue with with raising an issue or something like that, and then continuing beyond that into production. So we can monitor tests and automatically send pull requests, etcetera. As and when new issues or new fixes occur. So it's about integrating at every single stage, but providing some kind of action. So, for example, in our ui we provide the ability to say this is the base level you should be or could be at, it will reduce your number of vulnerabilities by X and as a result you're going to be that much more secure that action ability across the pipeline. >>That's a great, great data dump, that's a masterclass right there on automation. Thanks for sharing that sign. I appreciate it. I gotta ask you the next question that comes to my mind because I think this is kind of the dots connect for the customer is okay. I love this kind of hyper focus on containers and security. You guys are all over it, shift left as far as possible, be there all the time, test, test, test all through the life cycle of the code. Well, the one thing that is popping up as a huge growth areas, obviously hybrid cloud devops across both environments and the edge, whether it's five G industrial or intelligent edge, you're gonna have kubernetes clusters at the edge now. So you've got containers. The relationship to kubernetes and then ultimately cloud native work clothes at, say, the edge, which has data has containers. So there's a lot of stuff going on all over the place. What's your, what's your comment there for customer says, Hey, you know, I got, this is my architecture that's happening to me now. I'm building it out. We're comfortable with kubernetes put in containers everywhere, even on the edge how to sneak fit into that story. >>Yeah, really, really great question. And I think, you know, a lot of what we're doing right now is looking at a developer platform. So we care about, we care about everything that a developer can check in. Okay, so we care about get, we care about the repositories, we care about the artifact. So um, if you look at the expansion of our platform today, we've gone from code that people uh, third party libraries that people test. We added containers. We've also added infrastructure as code. So Cuban eighties conflicts, Terror form scripts and things like that. We're we're able to look at everything that the developer touches from their code with sneak code all the way through to your to your container. And I see, so I think, you know, as we see more and more of this pushing out into the edge, cuba Nitties conflict that that, you know, controls a lot of that. So much of this is now going to be or not going to be, but so much of the environment that we need to look at is in the configurations or the MIS configurations in that in those deployment scripts, um, these are some of the areas which which we care a lot about in terms of trying to identify those vulnerabilities, those miS configurations that exist within within those scripts. So I can see yeah more and more of this and there's a potential shift like that across to the edge. I think it's actually really exciting to be able to see, to be able to see those uh, those pushing across. I don't necessarily see any other, any, you know, different security threats or the threat landscape changing as a result of that. Um there could be differences in terms of configurations, in terms of miS configurations that that that could increase as a result, but, you know, a lot of this and it just needs to be dealt with in the appropriate way through tooling through, through education of of of of how that's done. >>Well, obviously threat vectors are all gonna look devops like there's no perimeter. So they're everywhere right? Looking at I think like a hacker to be being there. Great stuff. Quick question on the future relationship with DR. Obviously you're betting a lot here on that container relationship, a good place to start. A lot of benefits there. They have dependencies, they're going to have implications. People love them, they love to use them, helps old run with the new and helps the new run better. Certainly with kubernetes, everything gets better together. What's the future with the DACA relationship? Take us through how you see it. >>So yeah, I mean it's been an absolute blast the doctor and you know, even from looking at some of the internal internal chats, it's been it's been truly wonderful to see the, the way in which both the doctor and sneak from everything from an engineering point of view from a marketing, from a product team. It's been a pleasure to, it's been a pleasure to see that relationship grow and flourish. And, and I think there's two things, first of all, I think it's great that as companies, we, we both worked very, very well together. I think as as as users um seeing, you know, doctor and and and sneak work so so seamlessly and integrated a couple of things. I would love to see. Um, I think what we're gonna see more and more and this is one of the areas that I think, um you know, looking at the way sneak is going to be viewing security in general. We see a lot of components scanning a lot, a lot of people looking at a components can and seeing vulnerabilities in your components. Can I think what we need to, to to look more upon is consolidating a lot of the a lot of the data which we have in and around different scans. What I would love to see is perhaps, you know, if you're running something through doctors can how can you how can you view that data through through sneak perhaps how can we get that closer integration through the data that we that we see. So I would love to see a lot more of that occur, you know, within that relationship and these are kind of like, you know, we're getting to that at that stage where we see integration, it just various levels. So we have the integration where we have we are embedded but how can we make that better for say a sneak user who also comes to the sneak pages and wants to see that data through sneak. So I would love to see at that level uh more there where as I mentioned, we have we have some some additional support as well. So you can run doctors can from from Lenox as well. So I can see more and more of that support rolling out but but yeah, in terms of the future, that's where I would love to see us uh to grow more >>and I'll see in the landscape side on the industry side, um, security is going beyond the multiple control planes out there. Kubernetes surveillance service matches, etcetera, continues to be the horizontally scalable cloud world. I mean, and you got you mentioned the edge. So a lot more complexity to rein in and make easier. >>Yeah, I mean there's a lot more complexity, you know, from a security point of view, the technology is the ability to move quickly and react fast in production actually help security a lot because you know, being able to spin a container and make changes and and bring a container down. These things just weren't possible, you know, 10 years ago, 20 years ago. Pre that it's like it was it's insanely hard compared trying to trying to do that compared to just re spinning a container up. However, the issue I see from a security point of view, the concerns I see is more around a culture and an education point of view of we've got all this great tech and it's it's awesome but we need to do it correctly. So making sure that as you mentioned with making the right decision, what we want to make sure is that right decision is also the easy decision and the clear decision. So we just need to make sure that as we as we go down this journey and we're going down it fast and it's not gonna, I don't see it slowing down, we're going fast down that journey. How do we make, how do we prepare ourselves for that? We're already seeing, you know, miss configurations left, right and center in the news, I am roles as three buckets, etcetera. These are they're they're simpler fixes than we than we believe, right? We just need to identify them and and make those changes as needed. So we just need to make sure that that is in place as we go forward. But it's exciting times for sure. >>It's really exciting. And you got the scanning and right at the point of coding automation to help take that basic mis configuration, take that off the table. Not a lot of manual work, but ultimately get to that cloud scale cool stuff. >>Simon, thank you >>for coming on the cube dr khan coverage. Really appreciate your time. Drop some nice commentary there. Really appreciate it. Thank you. >>My pleasure. Thank you very much. >>Simon Maple Field C T. O. A sneak hot startup. Big partner with Docker Security, actually built in deVOPS, is now dead. Say cops. This is dr khan cube 2021 virtual coverage. I'm sean for your host. Thanks for watching. Mm.
SUMMARY :
Great company security shifting left great to have you on Simon. Thank you very much for having me. So you guys were on last year the big partnership with DR Conn remember that interview Um, and yeah, you know, we're still there on the Docker hub and providing that security They speak highly of you guys So the developer doesn't need to leave the Docker Cli developer that doesn't need to leave Docker hub in order I got to ask you this question because this I wanted to make sure we get this on the table. the number of different uh images tags you can choose from Not to be like that, but you get the idea, it's like, So some things, you know, if it's malware in a package that has been identified And you know, So it's important to have that end to end of you so that we success, reduce the time it takes to do something, reduced the steps and make it easy. doctors can so at the command line you type in doctors can you get sneak embedded in DHAKA desktop in containers everywhere, even on the edge how to sneak fit into that story. And I think, you know, a lot of what we're doing right now is looking at What's the future with the DACA relationship? So I would love to see a lot more of that occur, you know, So a lot more complexity to rein in and make easier. So making sure that as you mentioned with making the And you got the scanning and right at the point of coding automation to help take that for coming on the cube dr khan coverage. Thank you very much. actually built in deVOPS, is now dead.
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Adrian Ionel, Mirantis | DockerCon 2021
>>Hello and welcome to the cubes coverage of dr khan 2021. I'm john Kerry, host of the cube agent I own L. C. Ceo and co founder chairman of Morantes cube alumni Adrian Great to see you. Thanks for coming on the cube here for dr khan coverage. Good to see you. Hey >>john nice to see. You gotta do. >>So obviously open source innovation continues. You guys are at the forefront of it. Great to see you what's new Miranda's, give us the update on what's happening. >>Well, I mean what's, what's interesting is we've had one of the best years ever last year and it's very much more continuous, you know, into this year. It's pretty fantastic. We wanted about 160 new customers. Kubernetes is definitely on a tear. We see customers doing bigger and bigger and more exciting things, which is absolutely great to say lens is getting tremendous destruction and I think we have a five fold increase in user base within a year. So it's a lot of fun Right now, customers are definitely pushing the boundaries of what benefits can do. And they want to get the cloud native infrastructure and they want to get there faster and they want to be big and exciting things. And we are so happy to be part of the right. >>You guys are investing in brand new open source solutions for customers. Give us an update on on why and why do they matter for your customer? >>Well, there are, let me unpack this a little bit and there are really two elements to this. One is wide. Open Source and what's new. What matters. So the open source is not new, but open source is being embraced more and more heavily. Bye bye companies everywhere because just a very flexible and cost efficient and highly innovative way to to use innovation and to continue software and a lot of innovation these days is happening the open source communities, which is why it's super exciting for many, many users now. What's new with us? I think there are two really terrific things that we brought the market that we see, get a lot of interest and attention from our customers and create value. One is this idea of delivering, including the infrastructure that's been in space as a service for some of the largest news cases out there. Very large enterprises. We want to have a cloud experience on prime just like they have it in public clouds. That is absolutely fantastic. And that's new and different and very, very exciting. Customs. The second thing that's new and compelling and exciting is the is lands which is this kubernetes, i. e. that has empowered in the meantime, close to 180,000 communities, developers around the world to make it much much easier to take advantage of genetics. So you can think of it as a I. D. And a D. Bugger for anybody who is using genetics on public clouds or on on private infrastructure. That is getting tremendous traction and adoption. >>The interest in kubernetes has been unbelievable. I mean in coop con we saw kubernetes almost become boring in the sense of like it's everyone's using it and there's still now it's enabling a lot more cloud native development. Why does that lens matter what is the benefit? Because that's that's a killer opportunity because kubernetes is actively being adopted. The general consensus is it's delivering the value. >>Yeah. So let me unpack this in two aspects why Wise Bennett is important, why people adopting it and then how it lands adding value on top of it for people who want to use humanity's common. It is tremendously important is because it solves some very, very fundamental problems for developers and operators when building cloud native applications. These are problems that are very essential to actually operating in production but are really unpleasant people to solve, like availability, scalability, reusability of services. So all of that with amenities comes right out of the box and developers no longer have to worry about it. And at the same time, the benefits gives you a standard where you can build apps on public clouds and then move them on prem or build them on trend with them on public clouds and anywhere in between. So it gives a kind of this universal cloud native standard that you as a developer can rely on. And that's extremely valuable for developers. We all remember from the java times when java came online, people really value this idea of white ones run anywhere and that's exactly what benefits does for you in a clown in the world. So it's extremely screaming valuable for people. Um now how does let's add value in this context is also very exciting. So what's happening when you build these applications on a minute? This is that you have many, many services which interact with each other in fairly complex and sometimes unpredictable ways and they're also very much interact with the infrastructure. So you have you can you can imagine kind of this jungle this label building of many different cloud native services working together to build your app, run your app well, how are you going to navigate that and debug that as a developer as you build and optimize your code. So what lengths does it gives you kind of like a real time poppet of pounds of console. You can imagine like you're a fighter pilot in this jet and you have all these instruments kind of coming out here and gives you like this fantastic real time situational awareness. So you can very quickly figure out what is it that you need to do? Either fixing a bug in your application or optimize the performance of the code of making more your rival fixing security issues. And it makes it extremely easy for developers to use. Right? But this tradition has been hard to use complicated, this makes it super fast, easy, have a lot of fun. >>You know, that is really the great theme about this conference this year and your point exactly is developer experience making it simpler and easier. Okay. And innovative is really hits the mark on productivity. I mean and that's really been a key part. So I think that's why I think people are so excited about kubernetes because it's not like some other technologies that had all the setup requirement and making things easier to get stood up and manage. Its huge. So congratulations. A great point, great call out there, great insight. The next question to ask you is you guys have coined the term software factory. Um, yeah, this kind of plays into this. If you have all the services, you can roll them up together with lens and those tools, it's gonna be easier, more productive. So that means it's more software, open source is the software factory to what does that term mean? And how >>it is leverage. Yeah, So here's what it means to us. And so, as you know, today, Soft is being produced by two groups working together to build software, uh, certainly the poor people are the developments, these are the people who create the core functionality. Imagine all the software should be architected and ultimately ship the code right? And maintain the code, but the developers today don't operate just by themselves. They have their psychics, they have their friends for often platform engineering and platform engineers. These are the people who are helping developers, you know, make some of the most important choices as to which platform states we should use, which services they should use, how they should think about governance. How should they think about cloud infrastructure they should use, which open source libraries they should use. How often they should be fresh those libraries and support. So this platform engineers create if you want the factory, the substrate and the automation, which allows these developers to be highly productive. And the analogy want to make is the chip design, right. If you imagine ship design today, you take advantage of a lot of software, a lot of tooling and a lot of free package libraries. You get your job done, you're not doing it by yourself. Uh just wiring transistors together or logical elements. You do it using a massive amount of automation and software, like recent polls. So that's that's what we aim to provide you to customers because what we discovered is that customers, I don't want to be in the business of buildings off the factories, They don't want to be in the business or building platform engineering teams. If they can avoid it, they just do it because they have no choice. But it's difficult for them to do. It's cumbersome, it's expensive. It's a one off. It really doesn't create any unique business value because the platform engineering for a bank is very similar to the platform engineering for, let's say, an oil gas company or the insurance company. Um So we do it for them turnkey as a service. So they can be focusing on what Madison's for that. >>That's a great inside. I love that platform engineering, enabling software developers because, you know, look at sas throwing features together. Being a feature developer is cool. And and and the old days of platform was the full stack developer. And now you have this notion of platform as a service in a way, in this kind of new way. What's different agents? You've seen these waves of innovation? Certainly an open source that we've been covering your career for over a decade uh with more Anderson and open stick and others. This idea of a platform that enables software. What's changed now about this new substrate, you mentioned what's different than the old platform model? >>Uh That's a wonderful question. Uh a couple of things are different. So the first thing that's different is the openness and uh, and that everything is based on open source frameworks as opposed to platforms that we that are highly opinionated and, and I lock in. So I think that's that's a very, very fundamental difference. If you're looking at the initial kind of platform as a service approaches, there were there were extremely opinionated and very rigid and not always open source or just a combination between open source and proprietary. So that's one very big difference. The second very big difference is the emphasis on, and it goes along with the first one, the emphasis on um, multi cloud and infrastructure independence, where a platform is not wedded to a particular stack, where it's a AWS stack or a uh, an Azure stack or the EMR stack. And, and but it's truly a layer above. That's completely open source center. >>Yeah. >>And the third thing that is different is the idea that it's not just the software, the software alone will not do the job, you need the software and the content and the support and the expertise. If you're looking at how platform engineering is done at the large company like Apple, for example, facebook, it's really always the combination of those three things. It's the automation framework, the software, It's the content, the open source libraries or any other libraries that you create. And then it's the expertise that goes all this together and it's being offered to developers to be able to take advantage of this like soft factory. So I think these are the major differences in terms of where we are today was five years ago, 10 years ago. >>Thank you for unpacking that for I think that's a great uh great captures the shift and value. This brings up my next uh question for you because you know, you take that to the next level. DeVOps is now also graduating to a whole another level. The future of devops uh and software engineering more and more around kubernetes and your tools like lens and others managing the point. What is the new role of devops? Obviously Deb see cops but devops is now changing to What's the future of devops in your opinion? >>Well, I believe that there is going to become more and more integrated where our option is going to become uh something like Zero Arts, where are you going to be fully automated And something that's being delivered entirely through software and developers will be able to focus entirely, on, on creating and shipping code. I think that's the major, that's a major change that's happening. The problem is still yet I think to be solved like 100% correctly is the challenge of the last mile. like deploying that code on on on the infrastructure and making sure that he's performing correctly to the sls and optimizing everything. I also believe that the complexity veneta is very powerful by the same time offers a lot of room for complexity. There are many knobs and dials that you can turn in these microservices based architecture. And what we're discovering now is that this complexity kind of exceeds the ability of the individual developer or even a group of developers who constantly optimize things. So I believe what we will see is a I machine learning, taking charge of optimizing a lot of parameters, operating parameters around the applications and that unemployment benefits to ensure those applications perform to the expectations of the illness. And that might mean performing to a very high standard security. Or it might mean performing to a very a low latency in certain geography. Might mean performing too a very low cost structure that you can expect and those things can change over time. Right? So this challenge of operating an application introduction Burnett is substrate is I think dramatically higher than on just additional cloud infrastructure or virtualization. Because you have so many services inter operating with each other and so many different parameters you can set for machine learning and Ai >>I love the machine learning. Ai and I'd love to just get your thoughts on because I love the Zero ops narrative Because that's day one zero ops now that you're here day to being discussed and people are also hyping up, you know, ai Ops and other things. But you know this notion of day to, okay, I'm shipping stuff in the cloud and I have to have zero ops on day 234 et cetera. Uh, what's your take on that? Because that seems to be a hot air that customers and enterprises are getting in and understanding the new wave, writing it and then going, wait a minute pushing new code that's breaking something over there I built months ago. So this is just notion of day to obstacle. But again, if you want to be zero ops, it's gonna be every day. >>Oh, I think you hit the nail on the head. I don't think there's going to be a difference between they want the zero they want and today chair, I think every day is going to be the zero. And the reason for that is because people will be shipping all the time. So your application will change all the time. So the application will always be fresh, so it will always be there zero. So zero ops has to be there all the time. Not just in the birthday. >>Great slogan! Every day is day zero, which means it's going well. I mean there's no no problems. So I gotta ask you the question was one of the big things that's coming up as well as this idea of an SRE not new to devops world, but as enterprises start to get into an SRE role where with hybrid and now edge becoming people not just industrial, um there's been a lot of activity going on a distributed basis. So you're gonna need to have this kind of notion of large scale and 00 ops, which essentially means automation, all those things you mentioned, >>not everyone can >>afford that. Um Not every company can afford to have you know hardcore devops groups to manage and their release process, all that stuff. So how are you helping customers and how do you see this problem being solved? Because this is the accelerant people want, they want the the easy button, they want the zero ops but they just they don't they can't pipeline people fast enough to do this role. >>Yeah. What you're describing is the central differentiator we bring to customers is this idea of as a service experience with guaranteed outcomes. So that's what makes us different versus the traditional enterprise infrastructure software model where people just consume software vendors and system integrate themselves and then are in charge of operations themselves and carrying the technical risks themselves. We deliver everything as a service with guaranteed outcomes through the through cloud native experience. That means guaranteed as L. A. Is predictable outcomes, continuous updates, continuous upgrades. Your on prem infrastructure or your edge infrastructure is going to look and feel and behave exactly like a public cloud experience where you're not going to have to worry about sRS or maintaining the underlying being delivered to you as a service. That's a big part, that's a central part of what makes us different in this space. >>That's great value proposition. Can you just expand give an example of a use case where you guys are doing that? Because this is something that I'm seeing a lot of people looking to go faster. You know speed is good but also it could kill right? So you can break things if you go to a. >>Yeah absolutely. I can give you several examples where we're doing this um very exciting company. So one companies booking dot com booking dot com as a massive on from infrastructure but they also massive public cloud consumer. And they decided they want to bring their own infrastructure to the cloud level of automation, cloud level Sophistication, in other words, they want to have their Aws on brand, they wanted to the old, so eccentric and we're delivering this to them with very high in the cell is exactly as a service turnkey Where there is nothing for them to system in grade or to tune and optimize and operate is being really operating 24/7 guaranteed sls and outcomes by us. Well, combination of soft film expertise that we have at massive scale and to the standards of booking dot com. This is one example, another example and this is a very large company um is the opposite side of the spectrum. You know, because they're not called Mexico super successful. Soft as a service company in the security space, growing in leaps and bounds in very high technical demands and security demands. And they want to have an on prem and cloud infrastructure to complement public clouds. Why? Because security is very important to them. Latency is very important to them. Control the customer experience is very important to them. Cost is very important to them. So for that reason they want that in a network of data centers around the globe And we provide that for them. Turnkey as a service than before seven, which enables them to focus 100% on building their own sense on their the functionality which matters to their customers and not have to worry about the underlying cloud infrastructure in their data centers. All of that gets provided to them has guaranteed about experience to their end users. So this would be the examples where we're doing a >>great service. People are looking for a great job. Adrian, Great to see you. Thank you for coming on the cube here, doc are gone 2021. Um, take a minute to put a plug in for the company. What are you guys up to? What you're looking for hiring? I'll see. You got great tracks with customers, congratulates on lens. Um give a quick update on what's going >>on. Happy happy to give it up in the company. So he, here are the highlights. It was super excited about about what we achieved last year and then what we're up to this year. So last year, what we're proud of is despite Covid, we haven't laid off a single person. We kept all the staff and we hired staff. We have gained 160 new customers, many of them, some of the world's largest and best companies and 300 of all existing customers have expanded their business with us last year, which is fantastic. We also had a very strong financial physical cash flow positive. It was a tremendous, tremendous here for us. Uh, this year is very much growth here for us and we would incredible focus on customer outcomes and customer experience. So what we are really, really digging in super hard on is to give the customers the technology and the services that enable them to get to ship software faster and easier to dramatically increase the productivity of dissolved the development efforts on any cloud infrastructure on crime and public clouds using containers and is and to do that as scale. So we're extremely focused on customer outcomes, custom experience and then the innovation is required to make that happen. So you will continue to see a lot of innovation around lens. So the last better release of lens that we brought about has now a cloud service and have a lot of feature where you can share all your cloud automation with your bodies, in, in uh, in uh, in your development team. So the lens used to be a single user product. Now it's a multi user and team based product, which is fantastic, continues to grow very quickly. And then container cloud as a service. Uh, it's a very big part that we're meeting on the infrastructure side. Are you get quite >>the open source cloud company. Adrian. Congratulations. We've been again following even on the many waves of innovation. Open stack, large scale open source software. Congratulations. >>Uh chris >>Thank you very much for coming on the cube. >>Yeah. >>Okay. Dr khan 2021 cube coverage. I'm john furrier here where the Gi Enel Ceo, co founder and chairman of Miranda's sharing his perspective on the open source innovation with their process and also key trends in the industry that is changing the game in accelerating cloud value cloud scales. Cloud native applications. Thanks for watching. Mhm.
SUMMARY :
I'm john Kerry, host of the cube agent I john nice to see. Great to see you what's new Miranda's, give us the update on what's happening. are definitely pushing the boundaries of what benefits can do. You guys are investing in brand new open source solutions for customers. in the meantime, close to 180,000 communities, developers around the world to The general consensus is it's delivering the value. And at the same time, the benefits gives you a standard where you can build that had all the setup requirement and making things easier to get stood up and manage. So that's that's what we aim to provide you to customers because what we discovered And and and the old days of platform was the full stack developer. So the first thing that's different is the openness and uh, the software alone will not do the job, you need the software and the content What is the new role of devops? is going to become uh something like Zero Arts, where are you going to be fully automated okay, I'm shipping stuff in the cloud and I have to have zero ops on day 234 et cetera. So the application will always be fresh, so it will always be there zero. So I gotta ask you the question was one of the big things that's coming up as well as this idea of an SRE not new to devops world, Um Not every company can afford to have you know hardcore to worry about sRS or maintaining the underlying being delivered to you as So you can break things if you go to a. So for that reason they want that in a network of data centers around the globe in for the company. So the last better release of lens that we brought about We've been again following even on the many waves the open source innovation with their process and also key trends in the industry that is changing
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Brendan Hannigan, Sonrai Security | CUBE Conversation May 2021
>>Welcome to this cube conversation. I'm john Kerry host of the cube here in Palo alto California. We got a hot startup doing new things differently. The new way the cloud native way brendon, Hannigan, Ceo of sun rays securities. They deliver an awesome new solutions platform on all clouds to change the game and how security is done Brendan. Thanks for joining me on this cube conversation. >>Really nice to talk to you today, john >>you know, I loved showcasing companies that are, that are thinking about their entire optimizing their efforts to bring in the new, the new way to do things. And we certainly with the pandemic we've seen and everyone's validating this general global consensus that cloud scale and devops and def sec apps is generating a new kind of modern applications and this is just clearly has been known for a while inside the industry, but now it's mainstream. You guys are building a company around this notion of security. So let's get into it. What do you guys do is get right to it? What's the product? >>Well, firstly to get going And before getting into the specifics of product, john just I like to frame it, which is the ways in which I started out as a software engineer. You know, a long, long time ago built a company based on classic, traditional ways of developing software. The way we develop software has just changed dramatically change from stem to stern. We've gone from monolithic applications to microservices. We've gone from 18 month development cycles to two weeks from business units and I. T. Controlling it to devoPS teams. And then the amazing this is the incredible thing from a security perspective is we used to call up people in traditional networks and data centers to reconfigure the firewall so I could put my application of data center. But now I represented in code infrastructure is code that basically represents the infrastructure I have shows up in of course the cloud. The reason why I'd like to explain this story is we talk about cloud security and the complexities of cloud security. That's just where it all comes together. The reality is everything has changed around it. And we have a simple belief if everything has changed in terms of how it is, you build technology, value, deploy it and operators, we have to change how it is reduced security and it has to be also from stem to stern. So that's what basically that's why we started this business. Our mission is simple. We want to reinvent how it is. People secure new technology in these new environments and we do it by building a service that sits on top of companies usage of cloud amazon as your google cloud. And we help find risks automatically, eliminate them, Make sure they never come back and then deliver incredible new ways of continuously monitor activity to prevent cyber security incidents from happening in the first place. >>So this reinvention is a big, big trend. We've talked about this on the cube, you know, with many guests, even Pat Gelsinger's now the ceo of intel. When was that VM ware told us that you need to do over it in security, got to redo it all, not just incremental improvement. You know, fundamental revolutionary change was you're basically getting out here. So the question is top to bottom reinvention totally get that. How do you do it? Okay, Do you change the airplane engine out of 30,000 ft? It's hard people, it's easier said than done. What are the elements to reinvent security >>in this? We have we have a magical opportunity here because of cloud. So what happens is into traditional data centers and the traditional enterprise networks, There's, there's kind of Control points that are traditionally, which we understand and security John, right. And it's built up over 2030, 50 years. Right. And there's certain ways around which we rotate our security controls and you're familiar with them, right? Firewalls, Endpoint, antivirus security, information, security, event management system. Think of all those things, those control points are not relevant in the cloud. It's not, it's, they're interesting. V p c s and narrow grooves are kind of interesting in the cloud. Totally insufficient. So there's a necessity to reinvent and there's new control points and I will then tell you why it leads with an incredible better result. The new control points of the cloud, we believe and strenuously push when we speak to our customers, our identities. And it's not about Brandon and john, it's nearly always about non people identities, serverless functions, pieces of compute containers, all of these things have rights to like people. The second control point our data. Where is it? We used to have a data center. It's in the word, it says it data center, but in this instance I may have 20 devops teams. Each one of them is using RDS. One of them is using elastic cash. One of them is using a different thing. So data is the second one. The third one is applications. Why is this so important? The service providers have done a great job with core infrastructure. They give us two mechanisms to set up these environments. We need to help our customers organize and reinvent our security around these three pillars. The reason why it's so important, I love what you said is God, we've got to start from scratch. You get to start from scratch and when you do it, you actually can deliver a level of granularity and control and security that is unimaginable in the traditional enterprise network and data center. >>It's like golf, you got an extra Mulligan off the T if you hit it out of bounds and security, you get a do over. This is this is an opportunity. I love that concept because this is I mean it's not many times you get this clean sheet of paper or the opportunity to to pivot or reinvent or refresh re platform re factor whatever word you use. This is a time >>once in our life this transition, we know digital transformation is transforming industries, every industry is feeling it. We can see and understand the significance of the inventions like like AWS, it's an amazing invention, the power of it and what it delivers to us. The opportunity which is a must take opportunity is reinventing security from top to bottom. And by the way if you don't do it, if you just do this kind of half I have asked you end up with a mess on your hands if you do it properly, you end up in a better place than you would have been a traditional enterprise network and data center. >>The old expression you gotta burn the boats to get people motivated to kind of get it done right with the cloud. Let me ask you questions. Identity security and the data secure. Love that perspective because Identity the first thing in terms in my head when you said that was I thought about the identity of the individual their I. D. You know and you could actually get down to the firmware of a phone or you know to fact multifactor authentication. I get that access authentication. You're talking more in terms of other naming spaces and naming systems like specifically around services and applications identity, not just users. Right? >>Can you expand more on that? We we we we understand this as many people now understand this at a superficial level, but they haven't truly understand stood what's under the hood of what's happening inside cloud when you have reinvented applications, microservices, applications, auto scaling applications, it's all cloud is about incredible innovation happening across teams. What happens in the cloud is you have developers, administrators creating workloads. Those work clothes have huge numbers of compute functions which could be a container, a compute instance, a serverless function. They're gaining access to resources, other compute resources, cues and data to give you a sense of scale job you could have a company. It's not unusual. 80,000 pieces of compute 20,000 active at a particular point in time. We've got companies and then they assume these roles which give them access and rights to do things on these cloud services. It's not unusual to have 10,000 rolls in a cloud environment across multiple different accounts. Now, you see the identities, these pieces of compute have rights to do things. That's good because I can restrict what they do. It can be bad because if I don't have a handle on it, it's a mess. By the way, when you talk about this scale, human beings can't process this much information must be able to understand the risks, configure and automate remediation of these risks. The cloud providers give us the tools to build these flexible workloads. They're incredibly flexible. The dark side of it is in experience and basically inefficient deployment of those tools can lead to a whole host of risks that, quite frankly a lot of customers don't fully appreciate yet. >>And then people call that day to operation. But I love this idea of identity, the thousands and thousands of services out there because with microservices and you're seeing coming out of the cloud native world is these these new kinds of services could be stood up and torn down very quickly. So, you know, the observe ability trend is a great indicator in my opinion of this whole, you know, manic focus on data. So, you know, because you need machines to know, you don't know if something could be terminated and and stood up not even knowing about it, it could be errors. How do you log it? Right. So this is just an example. What's your thoughts on that? What's your reaction? Is that right? >>Ephemeral nature is the beauty of cloud. Right. Because, you know, there's problems that even now when we build our, we have a cloud native application ourselves and when we have a problem sometimes, of course we can go in and spin up 400 servers to go solve a problem and spin them back down half an hour later. We couldn't do that before a cloud. We can actually have developers doing this incredible rapid work with serverless functions to go and interrogate data to go out of data. Like to go and do analytics. It's wonderful. But what you said is their ephemeral. Now, just think about an environment. 20,000 pieces of compute 10,000 active, lots of 20 different teams across a 50 amazon accounts. Somebody comes in and basically during a period of time compromises. It compromises something and gets access to data, but it's a federal, it just comes and goes, we have to know that we have to know what's possible. We have to know if it's happened and then we have to basically greatly minimize the possibility of that happened. My promise because I'm security people are always trying to scare everybody which is valid. However, my promise the power of this cloud has created complexity opportunities but actually it also gives us the solution because using analytics machine learning in our case graphing technologies, we can actually find these things and give micro control two workloads so that actually we can see these things and automatically eliminate these risks and that was impossible >>in the the automation is programmable. You can actually set policies around automation. Pretty cool. I gotta ask you about get to the technical and want to understand the graphics and the platform more. But I want to ask you the question on the reinvention. If I follow your your playbook Yes. What's the end results? Can you take me through the all in bet the redo what happens? Can you just take me through the day in the life of an outcome? What's it look like and walk me through that? >>So firstly what the outcome I want to give our clients is they have these complex cloud environment spreading across, you know, any, even a moderate sized enterprise. What I basically want to be able to give our clients and when we have delivered for our clients is they basically managed to break that cloud from being this amorphous thing into specific work clothes. Each and every one of those workloads have specific controls in place that understand how that workload should operate in this environment across staging development and production. And actually we're able to essentially locked down what it is these workloads can do from an identity perspective, a data access perspective, a platform rights perspective and then monitor anything that changes. That's one thing. So the complexity were actually able to push away the complexity leveraged up lower to give that level of granularity at very deep levels. Identity, data platform. The second thing, actually, and this is john again, what's possible will clown? It doesn't it can't be all security teams, its security needs, It could be audit teams, its developers. So we have customers who have onboard tens and tens and tens of teams onto our platform. Why do we do that when we're finding issues and finding things that need to be resolved for directing it directly to the development teams? So we're saying developer to get into production, you're going to have to fix your identity set up in this environment. It's too risky, but it doesn't have to go to the security team. The security team will only hear about it if the developer doesn't fix it. >>Got it. So they're proactive, >>we're involving the teams responsible for creation and resolution of issues. The security and cloud teams are setting up the ground rules for a workload to operate in this environment and now we've got a level of granularity across workloads, whether they're in production or not. That basically is wonderful. That's the that's the ultimate endgame. >>What's the uh status of the vision and product on execution uh where your customers at now? Um how do you feel about it? Where is it going? Can you share a little bit about the roadmap and kind of where the product is? Uh It's a huge vision, it sounds easy to do, but it's not >>it's not actually and, you know, underlying it also, we actually, we've production service, we have wonderful, very large customers who are deployed and operational on our platform. You know, an example of one of them would be world fuel services, fortunate 93 company were the center of their kind of new security environment and operating model for everything they're doing and cloud. It's a beautiful story job. They've gone from in, in, you know, a few years ago. They 22 to the centers today to to yeah, it's unbelievable. And now all that future real estate were the center of that cloud security operating model. What does it mean? A 50 ft plus different teams on boarded onto the platform, following the rules of the road. If they don't follow the rules where all the exceptions are coming in and we're doing a continuous monitoring process underneath it. What is it that we've done? That's interesting. We actually have this incredible, unique way of collecting information from the cloud so that we can gather it in a very uh continuous way. So we're constantly seeing what's happening in addition to interrogating A PS and clouds are actually monitoring logs so we can see all the actions, what you just said. By the way, something comes and goes, we see it. The second thing which we do is we gather the information. We build a graph. This was actually, this was hard because it's not just as simple as sticking things in a graph with all of it to be. But what is the graph doing? The graph is basically understanding the intricacies of all the identity and access management models. I can see everything that can do anything to any other resource in the cloud, right? There is a surplus functioning container or a VM And we boil it down to very simple things. So underneath it's complex. We represented grass with boiling two simple things. Then we run analytics across the graph too, find and eliminate plaque from risk, find and eliminate identity risk. Get customers to the privilege enforced separation of duties, find data that you may not know is there that has incredible amounts of things capable of accessing it and help our customers lockdown that access. And then finally had we getting it into an operational automation kind of pipeline so that basically on an ongoing operational perspective it's efficient. So we're actually doing this for customers. We've got some very large financial institution customers. We've got, you know, large customers like World Fuel Services. And now actually our mission this year is to actually help simplify a lot of what we're describing so that, you know, you know, other companies and maybe companies not as sophisticated as a big financial institution or World Fuel Services is able to just very quickly get the value out of a solution. Like, >>you know, when you have these new technologies, new way of doing things, it's exciting at the same time, you have to kind of vector into an environment where the customer is ready to be operationalized. So, um, I got to ask you about how um teams are forming. I've I've been having a lot of conversation with VPs of engineering, large enterprises and and also big companies and hyper scale as well. And they're all talking about how, because of what you're doing and the kind of the general philosophy that you're you guys have is changing how teams are organized. You have a platform engineer now who can work on a platform and then flex and go work with other say feature engineers. And so it used to be just to do your features, You got your platform guys, you got your networking people. Okay, now you don't have to talk to the networking people because you can abstract away the network. You now have more composite, more compose herbal applications with all the observe ability. And now you can actually build that foundational platform. Redeploy the platform engineers with the other teams. So you seem like and then you got sRS embedded into teams and so you kind of got this new engineering formation going on, new kind of ways to organize the new modern era is here, it's on on this, this how people organize their teams. >>Actually is. There's no, there's no entire recipe at because you go to different customers and customers are basically experimenting with different ways to organize their teams. There's no question. But actually, I think one thing that's changed in the last 18 months is companies realizing we definitely need to change how it is. We've organized our team. I'm going to give you a simple example. Again in the old world, they would have network teams and network security teams you call up, Let me re configure the firewall. That doesn't work. It's just, it's just so broken. It can't work in clarity, can't be calling on people to re configure a firewall. That's an example. Another example which companies are realizing the latest identity. They will go through an approval process and they go through a governance and certification process. Well, these, these teams in the class, they want to get to work out in into, they need to get it in a month in an hour, in an hour. They can take a month and a manual approval processes sort of realizing that you need a skill set antiseptic ground rules and then the teams should be allowed to innovate within the ground rules. That's what the platform teams need to do. And so what we see emerging, which I think is a really best practice, is cloud centers of excellence. They're responsible for what I would call the shared infrastructure of the enterprise. The 250 Amazon accounts for 50 is your subscriptions, whatever it is that is king. Then the devoPS teams are using this shared infrastructure. The question is, how do you interface, how do you help coordinate between these different responsibilities from a security and governance and risk perspective? And that's actually what a big part of what our product is, helping teams coordinate their activities. That's a big part of what our product is, >>love. The first principles, they're sitting those ground rules. I mean there's been a chef and a cook, you know, you know, working with the environment and putting the new ingredients together and then getting that operational. It's a huge opportunity. Great stuff. Brandon. I gotta ask you the final question. Well I got you here, Sunrise Securities, the name Sunray. Where'd that come from? What does it mean? >>It actually means it's a Gaelic word and it means data and it's just so central to you know, what are people trying to steal? Like we can talk about security we're going to face. But at the end of the day they're trying to do damage. You're trying to get access to data. That's the most valuable thing we're trying to protect. So that's why we put it in our name. >>Digital transformation, everything's data now, everything's data, content, data Securities, data, data is everything >>it is. and I did >>great stuff. Brendan. Thank you for sharing the story here on the cube conversation, Brennan Hannigan's ceo of suddenly secure. Thanks for joining me. >>Thank you very much, john, it was a great pleasure. >>Okay. It's the cube from Palo alto California remote. Still. Thanks for watching.
SUMMARY :
I'm john Kerry host of the cube here in Palo alto California. What do you guys do is get right to it? is code that basically represents the infrastructure I have shows up in of course the We've talked about this on the cube, you know, with many guests, You get to start from scratch and when you do it, I love that concept because this is I mean it's not many times you get this And by the way if you don't do it, The old expression you gotta burn the boats to get people motivated to kind of get it done right with the cloud. What happens in the cloud is you have developers, So, you know, the observe ability trend is a great indicator in my opinion of this whole, you know, But what you said is their ephemeral. But I want to ask you the question on the reinvention. across, you know, any, even a moderate sized enterprise. So they're proactive, That's the that's the ultimate endgame. you know, you know, other companies and maybe companies not as sophisticated as a big financial institution Okay, now you don't have to talk to the networking people because you can abstract away the network. Again in the old world, they would have network teams and network security teams you call up, Let me re configure the firewall. you know, you know, working with the environment and putting the new ingredients together and then getting that operational. it's just so central to you know, what are people trying to steal? it is. Thank you for sharing the story here on the cube conversation, Thanks for watching.
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Jason Kent & Shreyans Mehta, Cequence Security | CUBE Conversation May 2021
>>Mhm Yes. Welcome to this cube conversation. I'm john Kerry host of the cube here in Palo alto California. We've got two great guests all the way from Ohio and here in the bay area with sequence securities is our focus on cloud growth companies. Sri and met a co founder and CTO of sequence security and Jason Kent hacker in residence at sequence security. We're gonna find out what that actually means in the second but this is a really important company in the sense of A P. I. S. As they are starting to be the connective tissue between systems and and data. Um you're starting to see more vulnerabilities, more risk but also more upside. So risk, reward is high. And anyone who's doing things in the cloud obviously deals with the A. P. I. So Trey and Jason. Thanks for let's keep conversation. >>Happy to be here >>guys. Let's let's talk about A P. I. Security. And but first before we get there trans what does sequence security do? What do you guys specifically build? And what do you sell >>sequences in the business protecting your web and um A P. I. S from various kinds of attacks? Uh We protect from business logic attacks, A P. I. Uh do your api inventory, uh also the detect and defend against things like a town taker. Where's fake account creation, scraping pretty much anything and everything. An application on a PDA is exposed to from from the Attackers. >>Jason. What do you what do you do there as hacker and residents? I also want to get your perspective on api security from the point of view of, you know, uh attack standpoint from a vector. How are people doing it? So first explain what you do and uh love the title hacker and residents. But also what does that actually mean from a security standpoint? >>Yeah. So we can't be in the business that we're in without having an adversarial approach to where our customers are deployed and how we look at them. So a lot of times I spend my time trying to be on the client's backdoors and and try to hit their A. P. I. S. With as many kinds of attacks that I can. It helps us understand how an attacker is going to approach a specific client as well as helps us tune for our machine learning models to make sure that we can defend against those kinds of things. Um as a hacker and residents, my mostly my position is client facing. But I do spend an awful lot of time being research and looking for the next api threat that's out there. >>You gotta stay ahead of the bad guys. But let's bring up some kind of cutting edge relevant topics. One is all over the news cycle. You heard peloton, very highly visible company, It represents that new breed of digital companies that have a new approach and it's absolutely doing very, very well. The new consumers like this product and you're seeing a lot more peloton, like companies out there that are leveraging technology, so they're fully integrated, they had an A. P. I. Issue recently. Um what does it mean? Is that, is that something we're gonna see more of these kind of leaks in these kind of vulnerabilities? What do you guys think about this political thing, >>You know, from an attacker's perspective as a really boring attack? Um, but it led to a huge amount of data leaking out. Same with, you know, the news has been been right with this lately, right, john Deere got hit. Um We've seen yet another credit bureau got hit right. Um and these attacks are coming off as fairly simple attacks that are dumping huge amounts of data, just proving that the FBI attack surface is really a great place to get a rich amount of data, but you have to have a good understanding of how the application works so you can spend a little bit of time on it. But once you've taken a look at how the data flows, you end up with, you know, pretty rich data set as an attacker. I go after them just by simply utilizing their products, utilizing the programs and understanding how they work. And then I drag out all the pieces that I think are going to be interesting and start plucking away at it. If I see a like a profile, for instance, that I can edit, I wonder can I edit someone else's profile. And this is how the peloton attack work. I'm logged in, I'm allowed to see my things, what other things can I see? And it turns out they can see everything. >>So we also saw a hack with clubhouse, which is the hot app now I think just opened up to android users, but they were simply calling it back and Agora, which is, you know, I've seen china, but once you've understood that the tokens work, once you understood what they were doing, you could essentially go in and figure things out. There seems to be like pretty like trivial stuff, but it gets exposed. No one kind of thinks it through. How does someone protect themselves against these things? Because that's the real issue, like just make it less secure. Our Api is gonna be more secure in the future. What can customers do about what do you guys to think about this? >>Yeah, but the reality is, I mean that's just uh too many babies out there. I mean if you see the transition that is happening and that is the transformation where it used to be like a one app or two apps before and now there are like hundreds and thousands of applications driven by the devops world, a child development and and what matters is, I mean the starting point really is you cannot protect what, you cannot see what used to be. Uh an up hosted in your data center is now being hosted in the cloud environments, in the virtual environments, in several less environments and coordinators, you name it, they're out there. So the key is really to understand your attack surface, that's your starting point. So you're you're tooling your applications need to uh I need to be able to provide that visibility that that that is needed to protect these applications and you can't rely just on your developers to do this for you. So you need a right tool that can secure these applications, >>Jason what's the steps that an attacker takes to uncover vulnerabilities? What goes through the mind of the attacker? Um I mean the old days you used to just do port scans and try to penetrate you get through the perimeter. Now with this no perimeter mindset, the surface area Schramm was talking about is huge. What what's going on the mind of the attacker here and the A P I S and vulnerabilities. >>So the very first thing that we do is we sign up for an account, we use the thing, right? We look at all the different endpoints. Um I've got scripts running in my attack tools that do things like show me comments uh in case the developer left some comments in there to tell me where things are. Um I basically I'm just going to poke around using it like a regular user, but in that I'm going to look for places. That makes sense to try to do an attack. So the login screen is a really easy thing. Everybody understands that you put in a user name, you put in a password, you can't go. What I'm gonna do is put in a bad username and a bad password. I'm gonna put in a good user name and a bad password and I'm gonna see what changes, what are the different things that your application is telling me. And so when we look at an application for flaws and ways to get to the data on the back end, all we're doing is seeing what data do you present me on standard use. And then I'm going to look at, well, how can I change these parameters or what are the things that I can change in my requests to get a different response? So in the early phases of an attack, Attackers are very difficult to a seat. Right. They just look like a regular user just doing regular things. It's when we decide. All right. I've found something that starts to get actually interesting and we start to try to pull data out. >>What are some of the common vulnerabilities and risks that you guys see in the A. P. I is when you look when you poke at them that people are are doing is that they're not really doing their homework. Doing good. Security designers are just more of tech risk. What's the most common vulnerabilities and risks? >>Well, so for me, I I've noticed a lot of the OAS KPI top 10, the first couple of things you see them on almost all applications, so broken object level authorization is the first one. It's mouthful. Um but basically all it is is I log onto the platform, I'm authorized to be there, but I can see someone else's stuff and that's exactly what happened in peloton. Um that and what we call insecure direct object reference where I don't have to be logged in, I can just make the request without any authentication and get information back. So those are pretty common areas um that you know people need to focus on, but there's a few others that are outside the top 10 that really make a lot more sense as a defender strains probably has a little better answer to me. >>Yeah. So um I'm like like we said um creating that inventories is key, but where are they being hostess? Another another aspect of things. So so when when Jason spoke about um like hackers are actually probing, trying to figure out what are the different entry points? It could be your production environment, it could be your QA environment staging environment and you're not even aware of, but once you've actually figured out those entry points, the next step of attack was like at peloton and and other places is really eggs filtering. Exfiltrate ng that that information. Right. Is it, is it the O P II information, ph I information um and and you don't want to exfiltrate as a hacker, just one person's information. You you're automating that business logic that is behind it ability to protect and defend against those kinds of attacks, giving that visibility, even though you might not have instrumented that application for for that kind of visibility is key. Once you are bubbling up those behaviors, then you can go ahead and and and protect from these kinds of attacks. And it could be about just simply enumerating through I. D. S. Uh that paladin might have or uh experience might have and just enumerate through that and exfiltrate the information behind it. So the tools need to be able to protect from those kinds of attacks out there. >>Yeah, I think I was actually on clubhouse when um that went down that hole enumerating through the I. D. S. Room I. D. S. And then the people just querying once they got an I. D. They essentially just sucked all the content out because they were just calling the back end. It was just like the most dumbest thing I've ever seen, but they didn't think about, I mean, you know, they were just rushing really fast. So So the question I have for transit and on a defense basis, people are going first party um with a P. I. S. A. P. I. First strategies because it's just some benefits there as we were talking about what do I need to do to protect myself? So I don't have that clubhouse problem or the pelton problem. Is there a Is there a playbook or is their software tools that I could use? How do I build? My apologies from day one and my principles around it to be good hygiene or good design? What's the what's the >>yeah. So aPI security is sort of a looking uh less known given that it's constantly evolving and changing. And the adoption of A P. S. Have gone up significantly. So what you need to start with effectively is the runtime security aspect of things. When a an aPI is live, how do I actually protected? And it ranges from simple syntactic protection things around people. Can can go ahead and break these ap is by providing sort of uh going after endpoints that you don't think exist anymore or going after certain functions by giving large values that they're not sort of coded to accept and so on so forth. Once you've done that runtime protection from a syntactic aspect, you also need to protect from a business logic aspect. I mean, mps will will expose uh information, interact with the customers and partners, what what business logic are they actually exposing and how can it be abused? Understanding that is another big aspects and then you can go ahead and protect from a runtime uh from a long time security perspective, once you've done that and understood that, well then you can start shifting lap things, invest in your uh sort of uh Dass tools or static analysis tools which can catch these things early so that they don't bubble up all the way, but none of them are actually silver bullets, right? So that you have a good uh time security tools, so I don't need to invest in dust or assessed whatever I have invested in my shift left aspect of things and uh and nothing will flow through. So you you need to start shifting left uh but covered all your bases properly, >>you can't shift left, there's nothing to shift from. I mean if you don't have that baseline foundation, what does that even mean to shift left and get that built into the Ci cd pipeline? So that's a great point. How does how does someone and some companies and teams set that foundation with the run time? Do you think it's a critical problem right now or most people are do a good job or they just get get lazy or just lose track of it or you know what, what's what's the common um, use case? Do you see behavior behaviorally inside these enterprises? >>Yeah. So what, what we're seeing is adoption of new technologies and environments um, and they're not um, well suited for the traditional way of doing that time. Security. Like if if you have an app running in your kubernetes environment, if you have an app running in in in a serval less environment, how do you actually protected with the traditional appliance based approach? So I think being able to get that visibility into these environments, understanding the the user behavior, how these applications are interacted with being able to differentiate from that uh, normal human behavior or even sometimes legitimate automation uh from from the malicious intents or or the the probing and the business logic attacks is key to understanding and defending these applications. >>Before we wrap up, I want to just get your expert opinion since you guys are both here around, you know, the next level of of innovation. Also you got cloud public cloud showed us a P. I. S are great. Now you're starting to see cloud operations, they call day two operations or whatever you call it A IOP. There's all kinds of buzz words are for it, but hybrid cloud and multi cloud, Edge five G. These are all basically pointing to distributed computing systems, basically distributed cloud. So that means more A P. I. Is gonna be out there. Um So in a way the surface area of a piece is increasing. What's your what's your view on this as a market? I mean, early days developing fast and what's, what's the, what's the landscape look like? What do you guys see from a attack and defense standpoint? >>Well, just from the attacker's perspective, you know, I see a lot more traffic going, what we call east west traffic, where it's traveling inside the application, it's a P is feeding a ps more data. Um, but what is really happening is we're trying to figure out how to hook third parties into our api is more and more. The john Deere attack was just simply their development api platform that they open up for other organizations to integrate with them. Um, you know, it's, it's very beneficial for John Deere to be able to say I planted this seed at an inch and a half of depth and later, uh, I harvested 280 bushels of corn off that acres. So I know that's perfect. I can feed that back to my seed guy. Well that kind of data flow that's going around from AP to AP means that there's far more attack surface and we're going to see it more and more. I I don't think that we're going to have less Ap is communicating in the near future. I think this is the foundation that we're building for what it's gonna look like for almost every business in the near term. >>I mean this is the plumbing of integration. I mean as people work with each other data transfer, data knowledge format, you mentioned syntax and all these basic things in computer science are coming to A PS which was supposed to be just a dumb pipe or just, you know, rest api those glory days now it's not there. They're basically, it's basically connections. >>Yeah. You're absolutely right. John, I mean like what Jason mentioned earlier, uh, in terms of the way the A. P. I. S are going to grow and the bad guys are going to go after it. You need to think like a bad guy, what are they going to go after? Uh, these assets that are going to be in the cloud, in your hybrid environment, in in your own prem environment. And, and it's, it's a flip of a switch where an internal API can be externally exposed or, or just a new api getting rolled out. So all those things you need to be able to protect, um, and get that visibility first and then being then protect these environments. >>That's awesome. You guys represent the new kind of company that's going to take advantage of the cloud scale and as people shift to the new structural change and people are re factoring security, This is an area that's going to be explosive in development. Obviously the upside is huge. Um Quickly before to end, you guys take a minute to give a plug for the company. Um This is pretty cool. I love love what you guys do. I think it's very relevant and cool at the same time. So sequence security. What are you guys doing funding hiring? What's the plug? Tell folks about it. >>Yeah. So uh we we we started about six years ago but we like starting in the the body defense space by focusing on obscenity ice. And from then we we've grown and we've grown significantly in terms of our customer base, the verticals that we're going after in financial retail social media, you name it, we are there because pretty much all these these uh articles depends on A. P. I. S. To interact with their customers. Uh We've we've raised our cities we last year we've we've grown our customer base. Uh Just in the last year when there was a lockdown people were all these retailers were transforming from brick and mortar to online. Social media also also grew and we grew with them. So >>Jason your thoughts. >>I think that sequence is his ability to scale out to any size environment. We've got a customer that does a billion and a half transactions a month. Um That are ap is from 1000 other clients of theirs. Being able to protect environments that are confusing and cloudy like that. Um Is really it makes what we do shine. We use a lot of machine learning models and ai in order to surface real problems. And we have a lot of great humans behind all of that, making sure that the bad guy maybe they're right now, but they're going away and we're going to keep them away. >>It's super, super awesome. I think it's a combination of more connections, distributed computing at large scale with a data problem. That's, that's playing out. You guys are solving great stuff and hey, you know when the cube studio ap I gets built, we're gonna need to call you guys up to to help us secure the cube data. >>Absolutely right. Absolutely. >>Hey, thanks for coming on the q Great uh, great insight and thanks for sharing about sequence. Appreciate you coming on, >>appreciate the time. >>Okay. It's a cube conversation here in Palo alto with remote guests. I'm john for your host. Thanks for watching. Yeah.
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all the way from Ohio and here in the bay area with sequence securities is our focus on And what do you sell sequences in the business protecting your web and um A P. from the point of view of, you know, uh attack standpoint from a vector. for our machine learning models to make sure that we can defend against What do you guys think about this political thing, just proving that the FBI attack surface is really a great place to get a rich amount of data, that the tokens work, once you understood what they were doing, you could essentially go in and figure things I mean the starting point really is you cannot protect what, Um I mean the old days you used to just do port So the very first thing that we do is we sign up for an account, we use the thing, What are some of the common vulnerabilities and risks that you guys see in the A. P. I is when you look when you poke at them that people are 10, the first couple of things you see them on almost all applications, so broken and and you don't want to exfiltrate as a hacker, just one person's information. like the most dumbest thing I've ever seen, but they didn't think about, I mean, you know, So what you need to start with effectively is the runtime security aspect of things. I mean if you don't have that baseline foundation, or the the probing and the business logic attacks is key to What do you guys see from a Well, just from the attacker's perspective, you know, I see a lot more traffic going, are coming to A PS which was supposed to be just a dumb pipe or just, you know, rest api those glory days So all those things you need to be able to protect, I love love what you guys do. Uh Just in the last year when there was a lockdown making sure that the bad guy maybe they're right now, but they're going away and and hey, you know when the cube studio ap I gets built, we're gonna need to call you guys up to Absolutely right. Appreciate you coming on, I'm john for your host.
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Alyson Langon & Devon Reed, Dell Technologies | Dell Technologies World 2021
>>Mhm Yes. >>Hello and welcome back to the cubes coverage of Del Tech World Virtual. I'm john for a host of the cube. We've got a great two guests here talking about a new apex brand and products Allison Langdon, Senior Manager, product marketing at Dell and David Reed senior Director of Product Management. Dell all around the apex to CUBA alumni's great to see you remotely. Soon to be in person. It's right around the corner but great to see you. >>Hey, thanks for having me and us. >>So I wish >>we were in person. >>We missed the Deltek Worlds amazing event. Um we're virtual this year but all great goodness is here but great big announcement still go on. The Apex Brandon portfolio is coming together the cloud and as a service, everything is happening. You got the new apex data storage service take us through what what is the new service? Why? >>Sure. So I can start um you know, we've been seeing this this shift towards an as a service model, you know I. T. Has always struggled with complexities associated with under and over provisioning capital budget constraints, lengthy and complex to refresh cycles. So you know the events over this past year and our new normal is really accelerated these you know challenges and it made them even more manageable. You know organizations need to become really agile and um they don't want to invest make big upfront investments in infrastructure when they're having such a hard time forecasting there needs you know the new levels of unpredictability that's been accelerating this you know adoption of as of service. So this is why we're introducing apex data storage services essentially were radically simplifying how customers can acquire and manage their storage resources. So data storage services is going to be the first as a service offering in our apex portfolio. So it's going to provide an on crown portfolio of scalable and elastic storage resources that are designed for affects treatment. It's all going to be anchored in our apex console. So it's gonna be a seamless self service experience where you just have a few key inputs, your data service, your performance tier, you're looking for your commitment term, your base capacity, for example and then all the infrastructure is owned and maintained by us built on our Industry leading Technology. So really delivering a super simple self service as a service experience, >>You know, when Jeff Clark was first talking about this as a service as it should be, you know, introducing the project, Apex Devon, I was kind of okay, this is kind of what we heard when we were last in person in 2019. The end to end l cloud, hybrid, cloud operating model, this is kind of what we're talking about here. What's something that covers? What's what's what is this data services? How does that vector into that? Because you know data control planes are being talked about a lot. The use of data in A I. And A II. Operations impacts I. T. And cloud scale. So hybrids now the operating model for the enterprise. >>Yeah. Yeah definitely. And it's this is really only where we're starting and we're going to be starting on a set of apex data storage services. Um so if I step back a little bit and talk a little bit about what apex data storage services are, I'd like to draw a little bit of a contrast to how customers procure their equipment today. So a customer typically today says I need some storage I need some mid range storage. I need for example a power store 5000 and then they work with the sales representative and says I need 24 1.92 terabyte drives. They need certain connectivity and then we present a quote to them with a whole bunch of line items with a lot of different prices and then the customer needs purchased that year, purchased that upfront and then uh, the only asset and then they managed the asset. So they're taking the risk. They need to plan for that capacity. And what we're doing is we're radically flipping that model. Uh, and what we're, what we're doing here is we're just driving to an outcome. So customers, they don't want to take that risk. They just want to drive to their business outcomes and they want to manage their applications. So what they have to do in this model is just pick, hey, I want storage services, I want some block services, I want a certain performance level and I learned a certain capacity and I want a commitment level. And what we do is we basically create a rate for them And we've optimized a lot of our processes on the back end to be able to, once that order has booked, we target a very rapid time of 14 days from the time the order is dropped until the customer can actually start operating on that here. From the, the time is dropped to the time that they can produce in their first volume Is 14 days. And really all they have to do is operate the year and we manage everything everything for them that you know, from capacity management to change management to software, life cycles, patching and you and things like that. And now jOHN I want to address your question about the hybrid world. It's absolutely designed for a hybrid world. So in our first release will be offering this on customer premises. And we're also introducing announcing a relationship we have with the data center provider of Equinox, which is the largest co location provider in the world. And what will be able to do is provide the subscription service of this as a service, not only customer on customer premises but in near cloud environments, in a co location facility. And we also have software assets that will extend into this environment, all driven by a central pain of unified experience. >>That's awesome. The hybrid cloud, It's gotta have that table stakes now. So, good, good plug there. Thanks Call out Allison, I gotta ask you on the customer side, what's the drivers for the apex data storage service? What was the key things that there you're hearing, why this is important to them? Uh, and what is the value proposition? >>Right, Great question. So I touched on a little bit of that upfront, but it's, you know, essentially what we what we do with this offering is take it out of the infrastructure business so that they can focus on more value added activities, focusing on customer satisfaction. Um You know, because we're maintaining we're managing and maintaining all the infrastructure for them. You know, some of the key pain points are just, you know, the overhead associated with maintaining and managing that infrastructure. But there's also the financial aspect as well. These services are designed for affects treatment, so you're not having to make that big initial Capex expense, um you're really able to align your expenses with actual usage versus anticipated usage. So it eliminates that, you know, cycle of over and under provisioning, which either results in, you know, over provisions waste or under provisions risk. We essentially, you know, streamlined all of those processes. So the customer just has to worry about operating the, operating their storage and it takes a lot of that worry off of them and they're able to just pay for what they use, elastically scale of resources up and down. So it's essentially really simplified and more predictable. >>Page has always been one of those things where hey, I'll pay when I need it. I gotta ask you on the differentiation side. This is comes up all the time. How do you guys different from alternatives? How do you differentiate going forward? How do you guys be successful? What's the, what's the strategy? What's the, what's the focus? >>Yeah. So I'll take the, I'll take a couple of points and then I'll pass it over to you Alison if you don't >>mind. Um, >>so first and foremost, I'm asked this a lot. So what does Dell bring to the table in this whole little apex? And as a service? First and foremost, Del is the leading infrastructure provider for all of I. T. On premise. We have the enterprise infrastructure re leading across just about every major category of infrastructure. So first and foremost we have that. We also have the scale of the reach, not only in our enterprise relationships through our partner community. So that is one that is one huge advantage that we have. One thing that we're and we talked about this model. Um the level of management that we provide for our customers is second to none with this solution. So we provide um we provide all of the the difficult management tasks from end end that a customer that we repeatedly hear from our customers that they don't want to be dealing with anymore. And we're going to be able to do that at scale for our customers. And I know there's a couple more points, so I'd like to I'll pass it on to Alison and she can she can address a couple more points there. >>Yeah, sure. I mean obviously Devin makes a great point as being an industry leader and just the breadth of our portfolio in general, beyond just storage that we can essentially deliver as a service, but no, with our initial flagship storage as a service offering. Um, so with apex data storage services, you know, I talked a little bit about, you know, the pay as you go, pay as you know, pay for what you use. You know, essentially the way this works is, you know, there's an initial based commitment of capacity that the customer commits to and then they're able to elastically scale up and down above that base and only pay for what they use. One of the differentiators were bringing to the table is that, you know, in addition to that base and that, you know, the on demand space if you will, that that goes above that we're charging a single rate. So it's really a simplified and transparent billing process. So you're not getting any over ridge penalties or fees for going into that on demand. It's essentially a single rate based on your commitment and you know, as much as you scale up and down, you're gonna you're gonna stay within one single rate. So no surprise average penalties. So that's definitely something that that differentiates us. And the customers also have the ability to raise that based commitment at any point. Co terminus lee in their contract. So if they're seeing like a strong growth trajectory or anticipating a more, you know, a big burst in usage for some data intensive type workloads. You know, we can add that can raise that floor commitment resulting in a lower rate but still a single rate for both based on demand. >>Well certainly data storage and moving data around, having it in the edge to the core to whatever is critical. And I think I think that's a great service. The question I want to ask you guys next to addresses. Give us an update on the apex brand and portfolio overall. How does this fit in? How is it shaping out? Can just take a minute to explain kind of where it is right now and what's available, how it was the strategy and what's coming? >>Sure. So I can talk a little bit about what's available when we're talking about today and then maybe devon if you can touch a little bit on the on the strategy and going forward. Um But what we've announced today is you at Del Tech World is the apex brand, the apex portfolio, which as I mentioned, it's our strategy for as a service and cloud. So in addition to our data storage services offering that we've been focused on today, um which is part of our infrastructure services, we're also introducing our cloud services as well as some more customizable services. So from a cloud services perspective, we're also going to be talking about our apex private cloud and apex hybrid cloud offerings. And then of course the apex console is really what brings all of these pieces together. It's that single self service experience to manage all of your as a service resources from a single place, David, I don't know if you want to take it. >>So what I would, what I would like to add is a little bit more color on the customized services. So if you look at apex at a high level um it's really how we're transforming the way we do business with our partners and customers and the way we deliver products and offers to our our partners and customers. And within the apex umbrella there's really two segments of customers that we see. One, there is still a segment of customers that want some technology control. They want to build their they want to build their clouds, they want to build their infrastructure and that's where really the apex custom comes into it. And we have a very large business in our custom business today with Dell technologies on demand with flex on demand and data center utility and those will be represented to be apex flex on demand, apex data center utility, um you know, that's what we're announcing here. And then the second portion is really this apex turnkey offer where customers don't care to manage it, they want to just consume, they want to operate their gear. And that's where a lot of the innovation, a lot of the a lot of the strategy that we're talking about here with the hybrid cloud service, the product cloud service, apex data storage services. So we're building out a set of world class infrastructure services that will then be able to wrap our leading infrastructure utilities around data protection, security, migration, compliance etcetera. And then build a set of horizontal and vertical solutions on top of this infrastructure to provide uh paramount uh value to our >>awesome Alice. I gotta ask you because this is always the case right. There's always one or two features that jump out the product, everything as a service clearly aligns with the market macro conditions in the marketplace and the evolution of the architecture in all businesses. That's clear, there's no debate on that. You guys got that nailed. What's the, what's the key thing if you had to kind of boil out the one thing that people are gravitating towards on the data storage service because um, everyone kinda is going here, right? So what if you get people that are watching it are learning what's popping out as the key product feature here or a few things that jump out. >>Sure. So, I mean really at the core, it's all about simplicity. Um, it's in terms of the console itself, which we've talked about it, you know, you have your infrastructure resources, your storage, your cloud services and it's all, it's just so simple. It's just, it's a matter of a few simple clicks and inputs that are pretty intuitive to meet your needs. It's the fact that its outcome based, you know, we're not focused on delivering a product, it's really truly delivering an outcome and a service to meet the customer's needs. So it's a whole new way of you know approaching the market and talking to our customers and making it intuitive and simple and seamless and really, you know, taking so much of the complexity off of the table for them. Um So it's the simplicity of the console, it's the being able to transition to more op ex model um from a financial aspect is huge and then you know aligning your expenses, you know with your actual versus and you know anticipated usage, so being able to manage that unpredictability, so that's necessary talking about a specific feature but really how we're driving towards really focusing on the customer needs. >>Now the business values right there, it's all about the outcome and you know, we're about getting charged on this variable, you know, over age on some service David. How about under the hood? If I look at the engine of this, how it fits into the kind of product architecture, you look at the product management, you're building the product and the engineers are cranking away what's the, what's the gear, what gears look like? What's the machinery look like under the hood? What's the cool tech, if any, um, you would share, if you can share. >>Yeah, it's interesting that you asked that, john and it's, it's really interesting that we got probably what, 12 minutes into this interview and we didn't even talk about a product, not one single product and that is really by design here. We're really, we're really selling the service. We're selling an offer. The product is the service, the service is the product and it's really about selling those outcomes. But then at the end of the day since we're talking talking shop here um we are introducing block services and that's powered by our new award winning power store mid range product and our file services are going to be powered by our um our award winning power scale and Ice alone systems as well. So we'll be interested you know introducing block and file services and we'll be extending that to object object services and data storage services. Uh >>huh, awesome. You know Alison and Devon I was talking to a friend we're running weren't on camera with the camera was turned on but we're just riffing about all the coolness around devops to have sex cops, how I. T. S go into large scale cloud apps and we're talking about all that and we were both kind of coming to the same conclusion that the next generation on top of all this automation is the excess of service, everything is a service. Because if you go that next level, that's where it is. Because the outcomes, the outcome is the services and that's underpinned by automation ai ops all the other stuff that's kind of hardened underneath still enables it. And you guys are already there. So congratulations. That's really cool reaction to that. That concept of automation powers X as a service. >>Yeah, I'll take that one, john. So, um while I talked only about playing storage technologies that power this there is a phenomenal amount of investment in um uh work and thought going into building out the underlying infrastructure and operations behind this because we need to provide um the operations and management of this infrastructure services, not only for storage but for compute and solutions and develops environment at scale. And it's crucial that we, we build out that infrastructure, that automation, that machine learning AI offers to really support this. So yeah, you're absolutely right. That is fundamental to getting this model. Uh nailed >>Alison. You're feeling pretty good about the product and the service. Now everything is a service that's your wheelhouse. It's happening. >>Yeah, here we are. We've got, we've got apex portfolio has arrived. So yeah, feeling good. Um, definitely excited. >>He was bright. Congratulations Allison David, thanks for coming on the Cuban, sharing the updates on the apex new data storage services, the new portfolio, the directionally correct action of everything as a service and all the automation that goes on the, that's really kind of a game changer. Thanks so much for sharing on the CUBA. Really appreciate it. Thanks for coming on. >>Thanks a lot, john, >>thank you. Okay. >>Del Tech world cube coverage continues. I'm john Kerry, the host. Thanks for watching. Yeah. Mhm.
SUMMARY :
Dell all around the apex to CUBA alumni's great to see you remotely. You got the new apex data So it's gonna be a seamless self service experience where you just have a few key inputs, You know, when Jeff Clark was first talking about this as a service as it should be, you know, introducing the project, you know, from capacity management to change management to software, Thanks Call out Allison, I gotta ask you on the customer side, So the customer just has to worry about operating the, operating their storage I gotta ask you on the differentiation if you don't Um, Um the level of management that we provide for our customers is And the customers also have the ability to raise that based commitment Well certainly data storage and moving data around, having it in the edge to the core So in addition to our data storage services offering that we've been focused on today, So if you look at apex at a high level um it's So what if you get people that are watching it are learning what's popping the console itself, which we've talked about it, you know, you have your infrastructure how it fits into the kind of product architecture, you look at the product management, you're building the product and the engineers So we'll be interested you know introducing block and file services And you guys are already there. infrastructure, that automation, that machine learning AI offers to really You're feeling pretty good about the product and the service. So yeah, feeling good. directionally correct action of everything as a service and all the automation that goes on the, thank you. I'm john Kerry, the host.
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Cheryl Hung and Katie Gamanji, CNCF | KubeCon + CloudNativeCon Europe 2021 - Virtual
>>from around the globe. >>It's the cube with coverage of Kublai khan and cloud Native >>Con, Europe 2021 Virtual >>brought to you by >>red hat, cloud >>Native Computing foundation >>and ecosystem partners. >>Welcome back to the cubes coverage of coupon 21 cloud native con 21 part of the C N C s annual event this year. It's Virtual. Again, I'm john Kerry host of the cube and we have two great guests from the C N C. F. Cheryl Hung VP of ecosystems and Katie Manji who's the ecosystem advocate for C N C F. Thanks for coming on. Great to see you. I wish we were in person soon, maybe in the fall. Cheryl Katie, thanks for coming on. >>Um, definitely hoping to be back in person again soon, but john great to see you and great to be back on the >>cube. You know, I have to say one of the things that really surprised me is the resilience of the community around what's been happening with the virtual in the covid. Actually, a lot of people have been, um, you know, disrupted by this, but you know, the consensus is that developers have used to been working remotely and virtually in a home and so not too much disruption, but a hell of a lot of productivity. You're seeing a lot more cloud native, um, projects, you're seeing a lot more mainstreaming and the enterprise, you're starting to see cloud growth, just a really kind of nice growth. And we've been saying for years, rising tide floats, all boats, Cheryl, but this year you're starting to see real mainstream adoption with cloud native and this has really been part of the work of the community you guys have done. So what's your take on this? Because we're going to be coming out of this Covid pretty soon. There's a post covid light at the end of the tunnel. What's your view? >>Yeah, definitely, fingers crossed on that. I mean, I would love Katie to give her view on this. In fact, because she came from Conde Nast and American Express, both huge companies that were adopting have adopted cloud Native successfully. And then in the middle of the pandemic, in the middle of Covid, she joined CN CF. So Katie really has a view from the trenches and Katie would love to hear your thoughts. >>Yeah, absolutely. Uh, definitely cloud native adoption when it comes to the tooling has been more permanent in the enterprises. And that has been confirmed of my role at American Express. That is the role I moved from towards C N C F. But the more surprising thing is that we see big companies, we see banks and financial organization that are looking to adopt open source. But more importantly, they're looking for ways to either contribute or actually to direct it more into these areas. So from that perspective, I've been pretty much at the nucleus of enterprise of the adoption of cloud Native is definitely moving, it's slow paced, but it's definitely forward moving as well. Um and now I think while I'm in the role with C N C F as an ecosystem advocate and leading the end user community, there has been definitely uh the community is growing um always intrigued to find out more about the cloud Native usage is one of the things that I find quite intriguing is the fact that not one cloud native usage, like usage of covering just one platform, which is going to be called, the face is going to be the same. So it's always intriguing to find new use cases, find those extremist cases as well, that it really pushes the community forward. >>I want to do is unpack. The end user aspect of this has been a hallmark of the CNC F for years, always been a staple of the organization. But this year, more than ever it's been, seems to be prominent as people are integrating in what about the growth? I mean from last year this year and the use and user ecosystem, how have you guys seen the growth? Is there any highlights because have any stats and or observations around how the ecosystem is growing around the end user piece? >>Sure, absolutely. I mean, I can talk directly about C N C F and the C N C F. End user community, much like everything else, you know, covid kind of slowed things down, so we're kind of not entirely surprised by that, But we're still going over 2020 and in fact just in the last few months have brought in some really, really big names like Peloton, Airbnb, Citibank, um, just some incredible organizations who are, who have really adopted card native, who have seen the success and the benefits of it. And now we're looking to give back to the community, as Katie said, get involved with open source and be more than just a passive consumer of the technologies, but actually become leaders in their own right, >>Katie talk about the dynamic of developers that end user organizations. I mean, you have been there, you're now you've been on both sides of the table if you will not to the sides of the table, it's more like a round table if you will, but community driven. But traditional, uh, end user organizations, not the early adopters, not the hyper scale is, but the ones now are really embedding hybrid, um, are changing how I t to how modern applications being built. That's a big theme in these mainstream organizations. What's the dynamic going on? What's your view? >>I think for any organization, the kind of the core, what moves the organization towards cloud Native is um pretty much being ahead of your competitors. And now we have this mass of different organization of the cloud native and that's why we see more kind of ice towards this area. So um definitely in this perspective when it comes to the technology aspect, companies are looking to deploy complex application in an easier manner, especially when it comes to pushing them to production system securely faster. Um and continuously as well. They're looking to have this competitive edge when it comes to how can they quickly respond to customer feedback? And as well they're looking for this um hybrid element that has been, has been talked about. Again, we're talking about enterprise is not just about public cloud, it's about how can we run the application security and getting both an element of data centers or private cloud as well. And now we see a lot of projects which are balancing around that age but more importantly there is adoption and where there's adoption, there is a feedback loop and that's how which represents the organic growth. >>That's awesome. Cheryl like you to define what you mean when you say end user driven open source, what does that mean? >>Mm This is a really interesting dynamic that I've seen over the last couple of years. So what we see is that more and more of the open source project, our end users who who are solving their own problems and creating their own projects and donating these back to the community. An early example of this was Envoy and lift and Yeager from Uber but Spotify also recently donated backstage, which is a developer portal which has really taken off. We've also got examples from Intuit Donating Argo. Um I'm sure there are some others that I've just forgotten. But the really interesting thing I see about this is that class classically right. Maybe a few years ago, if you were an end user organization, you get involved through a vendor, you'd go to a red hat or something and say, hey, you fix this on my behalf because you know that's what I'm paying you to do. Whereas what I see now is and user saying we want to keep this expertise in house and we want to be owners of our own kind of direction and our own fate when it comes to these open source projects. And that's been a big driver for this trend of open source and user driven, open source. >>It's really the open model is just such a great thing. And I think one of the interesting thing is that fits in with a lot of people who want to work from mission driven companies, but here there's actually a business benefit as you pointed out as in terms of the dynamic of bringing stuff to the community. This is interesting. I'm sure that the ability to do more collaboration, um, either hiring or contributing kind of increases when you have this end user dynamic because that's a pretty big decision to donate and bring something into the open source. What's the playbook though? If I'm sitting in an end user organization like american express Katie or a big company, say, hey, you know, we really developed this really killer use cases niche to us, but we want to bring it to the community. What do they do? Is there like a, like a manager? Do they knock on someone's door? Zara repo is, I mean, how does someone, I mean, how does an end user get this done? >>Mm. Um, I think one of the best resources out there is called the to do group, which is a organization underneath the Linux foundation. So it's kind of a sister group to C N C F, which is about open source program offices. And how do you formalize such an open source program? Because it's pretty easy to say, oh well just put something on get hub. But that's not the end of the story, right? Um, if you want to actually build a community, if you want other people to contribute, then you do actually have to do more than just drop it and get up and walk away. So I would say that if you are an end user company and you have created something which scratches your own itch and you think other people could benefit from it then definitely come. And like you could email me, you could email Chris and chick who is the ceo of C N C F and just get in touch and sort of ask around about what are the things that you could do in terms of what you have to think about the licensing, How do you develop a community governance program, um, trademark issues, all of these things. >>It's interesting how open source is growing so much now, chris has got so much action going on. New verticals are opening up, you know, so, so much action Cheryl you had posted on the internet predictions for cloud native, which I found interesting because there's so much action going on, you have to break things out into pillars, tech devops and ecosystem, each one kind of with a slew event of key trends. So take us through the mindset, why break it out like that? You got tech devops and ecosystem tradition that was all kind of bundled in one. Why? Why the pillars? And is it because there's so much action, what's, what's the basis behind the prediction? >>Um so originally this was just a giant list of things I had seen from talking to people and reading around and seeing what people are talking about on social media. Um And when, once I invested at these 10, I thought about what, what does this actually mean for the people who are going to look at this list and what should they care about? So I see tech trends as things related to tools, frameworks. Um, perhaps architects I see develops as people who are more as a combination of process, things that a combination of process and people and culture best practices and then ecosystem was kind of anything else broader than that. Things that happened across organizations. So you can definitely go to my twitter, you can go to at boy Chevelle, O I C H E R Y L and take a look at this and This is my list of 10. I would love to hear from you whether you agree with it, whether you think there are other things that I've missed or what would your >>table. I love. I love the top. Well, first of all I think this is very relevant. The one that I would ask you on is more rust and cloud native. That's the number one item. Um, I think cross cloud is definitely totally happening, I think people are really starting to think about that and so I'd love to get your comments on that. But I think the thing that jumped out at me was the devops piece because this is a trend that I've been seeing a lot more certainly even in academic institutions, for folks in school, right? Um going to college for computer science and engineering. This idea of, sorry, large scale, cloud is not so much an IT practice, it's much more of a cloud native mindset. So I think this idea of of ops so much more about scale. I use SRE only because I can't think of a better word around it and certainly the edge pieces with kubernetes, I think this is the, I think the biggest story to me that's where all the action seems to be when I talk to people around what they're working on in terms of training new people on boarding and what not Katie, you're shaking your head, you're like Yeah, what's your thoughts? Yeah, >>I have definitely been uh through all of these stages from having a team where the develops, I think it's more of a culture of like a pattern to adopt within an organization more than anything. So I've been pre develops within develops and actually during the evolution of it where we actually added an s every team as well. Um I think having these cultural changes with an organization, they are necessary, especially they want to iterate iterate quicker and actually deliver value to the customers with minimal agency because what it actually does there is the collaboration between teams which were initially segregated. And that's why I think there is a paradigm nowadays which is called deficit ops, which actually moves security more to its left. This has been very popular, especially in the, in the latest a couple of months. Lots of talks around it and even there is like a security co located event of Yukon just going to focus on that mainly. Um, but as well within the Devil's area, um, one of the models that has been quite permanent has been get ups as well, which pretty much uses the power of gIT repositories to describe the state of the applications, how it actually should be within the production system and within the cloud native ecosystem. There are two main tools that pretty much leave this area and there's going to be Argo City which has been donated by, into it, which is our end user And we have flux as well, which has been donated by we've works and both of these projects currently are within the incubation stage, which pretty much by default um showcases there is a lot of adoption from the organizations um more than 100 of for for some of them. So there is a wider adoption um, and everything I would like to mention is the get ups working group which has emerged I think between que con europe and north America last year and that again is more to define a manifest of how exactly get expert and should be adopted within organizations. So there is a lot of, I would say initiatives and this is further out they confirmed with the tooling that we have within the ecosystem. >>That's really awesome insight. I want to just, if you don't mind follow up on that, why is getups so important right now, Is it because the emphasis of security is that the emphasis of more scale, Is it just because it's pretty much kid was okay just because storing it over there, Is it because there's so much more inspections are going on around it? I mean code reviews have been going on for a long time. What's what's the big deal? Why is it so hot right now? In your opinion? >>I think there is definitely a couple of aspects that are quite important. You mentioned security, that's definitely one of them with the get ups battery. And there is a pool model rather than a push model. So you have the actual tool, for example, our great city of flux watching for repository and if any changes are identified is going to pull those changes automatically. So the first thing that we actually can see from this model is that we always will have a delta between what's within our depositors and the production system. Usually if you have a pool model, you can pull it uh can push the changes towards death staging environment but not always the production because you have the change window sometimes with the get ups model, you'll always be aware of what's the Dell. Can you have quite a nice way to visualize that especially for your city, which has the UI as well as well with the get ups pattern, there is less necessity to share the credentials with the actual pipeline tool. All of because Argo flux there are natively build around communities, all the secrets are going to be residing within the cluster. There is no need to share any extra credentials or an extra permissions with external tools as well. There are scale, there is again with kids who have historical data points which allows us to easily revert um to stable points of the applications in the past. So multiple, multiple benefits I would say, but definitely secured. I think it's one of the main one and it has been talked about quite a lot as well. >>A lot of these end user stories revolve around these dynamics and the ones you guys are promoting and from your members as well as in the community at large is I hate to use the word day two operations, but that really is the issue like okay, we're up and running. I want more automation. This is again tops kind of vibe here where it's like okay we gotta go troubleshoot all this, but it should be working as more stuff comes in. This becomes more and more the dynamic is that is that because of just more edges, more things, more devices, what's what's the what's the push behind all these stories around this automation and day to operation things? What do you guys think? >>I think, I think the expectations are getting higher and higher to be honest, a few years ago it was enough to use containers and start using the barest minimum, you know, to orchestrate those containers. But now what we see is that, you know, it's easy to choose the technology, it's easy to install it and even configure it. But as you said, john those data operations are really, really hard. For example, one of the ones that we've seen up and coming and we care about from CNCF is kubernetes on the edge. And we see this as enabling telco use cases and 5G and IOT and really, really broad, difficult use cases that just a few years ago would have been nice on impossible, Katie, your zone, Katie Katie, you also talk about edge. Right? >>Absolutely. I think I I really like to watch some of the talks that keep going, especially given by the big organizations that have to manage thousands or tens of thousands, hundreds of thousands of customers. And they have to deliver a cluster to these to these teams. Now, from their point of view, they pretty much have to manage clusters at scale. There is definitely the edge out there and they really kind of pushing the technology towards how can we get closer to the physical devices within the customers? Kind of uh, let's say bubble or area in surface. So age has been definitely something which has been moving a lot when it comes to the cloud native ecosystem. We've had a lot of projects moving to towards the incubation stage, carefree as has been there, um, for for a while and again, has a lot of adoption is known for its stability. But another thing that I would like to mention is that now currently we have a lot of projects that are age focus but within some box, so there is again, a lot of potential if there's gonna be a higher demand for this, I would expect this tools move from sandbox to incubation and even graduation. So that's definitely something which, uh, it's moving and there is dynamism around it. >>Well, Cheryl kid, you guys are awesome, love the work you're doing. I gotta ask the final question since you brought it up about the expectations. Cheryl, if you guys could both end the segment with the comment around expectations as the industry and companies and developers and participants continue to grow. What, what's changed with C N C F koo Kahne cloud, native khan as the expectation has been growing and the stakes are higher too, frankly, I mean you've got security, you mentioned these things edge get up, so you start to see the maturation of this ecosystem, what's new and what's expected of you guys, What do you see and how are you guys organizing? >>I think we can definitely say the ecosystem has matured a lot compared to a few years ago. Same with CNTF, same with Cuba con, I think the very first cubic on I went to was Berlin, which was about 1800 people. Um, the kind of mind boggling to see how much, how much it's grown since then. I mean one of the things that we try and do is to expand the number of people who can reach the community. So for example, we launched kubernetes community days and we launched, that means community organized events in africa, for example, for people who couldn't come to large events in north America or europe, um we also launching things to help students. I actually love talking to students because quite often now you talk to them and they say, oh, I've never run software in anything other than a container. You're like, yeah, well this was a new thing, this is brand new a few years ago and now you can be 18 and have never tried anything else. So it's pretty amazing. But yeah, there's definitely, there's always space to go to the community. >>Yeah, once you go cloud native, it's like, you know, like you've never load Lennox on them server before. I mean, what, what's going on? Get your thoughts as expectations go higher And certainly there's more in migration, not only for young folks because they're jumping into this was that engineering meets computer science is now cross discipline. You're seeing scale, you mentioned scaling up those are huge factors, you've got younger, you got cross training, you got cybersecurity and you've got Fin tech ops that's chris is working on so much is happening. What, what, what you guys keep up with your, how you gonna raise the ball? >>Absolutely. I think there's definitely technology moving forward, but I think nowadays there is a more need for actual end user stories while at the beginning of cube cons there is a lot of focus on the technical aspects. How can you fix this particular problem of deploying between two clusters are deploying at scale. There is like a lot of technical aspects nowadays they're looking for the stories because as I mentioned before, not one platform is gonna be the same when it comes to cloud native and I think there's still, the community is still trying to look for some patterns or some standards and we actually can see like especially when it comes to the open standards, we can see this moving within um the observe abilities like that application delivery will have for example cross plane and Que Bella we have open metrics and open tracing as well, which focuses on observe ability and all of the interfaces that we had around um, Cuban directory service men and so forth. All of these pretty much try to bring a benchmark, making it easier to integrate these special use cases um when it comes to actual extreme technology kind of solutions that you need to provide and um, I was mentioning the end user stories that are there more in demand nowadays mainly because these are very, very necessary from the community like for example the six or the project maintainers, they require feedback to actually move forward. And as part of that, I would like to mention that we've recently soft launched the injuries lounge, which really focuses on this particular aspect of end user stories. We try to pretty much question our end users and really understand what really moved them to adopt, coordinative, what keeps them on this path and what like future challenges they would like to um to tackle or are they facing the moment I would like to solve in the future. So we're trying to create the speed back home between the inducers and the projects out there. So I think this is something which needs to be a bit more closely together these two spheres, which currently are segregated, but we're trying to just solve that. >>Also you guys do great work, great job. Cheryl wrap us up real, take a minute to put a plug in for the C. N. C. F. In the ecosystem. What's the fashion this year? What's hot? What's the trend? What are you guys doing? Share some quick update on what's going on the ecosystem from your perspective? >>Yeah, I mean the ecosystem, even though I just said that we're maturing, you know, the growth has not stopped now, what we're seeing is these as Casey was saying, you know, more specific use cases, even bigger, even more demanding environments, even more kind of crazy use cases. I mean I love the story from the U. S. Department of Defense about putting kubernetes on their fighter jets and putting ston fighter jets, you know, it's just absurd to think about it, but I would say definitely come and be part of the community, share your stories, share what you know, help other people um if you are end user of these technologies then go to see NCF dot io slash and user and just come and be part of our community, you know, meet your peers and hear what everybody else is doing >>well. Having kubernetes and stu on jets, that's the Air Force, I would call that technical edge Katie to you know, bring, bring back the edge carol kitty, thank you so much for sharing the inside ecosystem is robust. Rising tide is floating all the boats as we always say here in the cube, it's been great to watch and continue to watch the rise. I think it's just the beginning, we're starting to see post pandemic visibility cloud native, more standards, more visibility into the economics and value and great to see the ecosystem rising up with the end users as well. So congratulations and thanks for coming up. >>Thank you so much, john it's a pleasure, appreciate >>it. Thank you for having us, john >>Great to have you on. I'm john for with the cube here for Coop Con Cloud, Native Con 21 virtual soon we'll be back in real life. Thanks for watching. Mhm.
SUMMARY :
of the C N C s annual event this year. um, you know, disrupted by this, but you know, the consensus is that developers have used to been working remotely in the middle of Covid, she joined CN CF. the face is going to be the same. and the use and user ecosystem, how have you guys seen the growth? I mean, I can talk directly about C N C F and the I mean, you have been there, They're looking to have this competitive edge when it comes Cheryl like you to define what you mean when you say end user driven open Mm This is a really interesting dynamic that I've seen over the last couple of years. I'm sure that the ability to do more collaboration, So I would say that if you are an end user company and you have for cloud native, which I found interesting because there's so much action going on, you have to break things out into pillars, I would love to hear from you whether I think the biggest story to me that's where all the action seems to be when I talk to people around what they're I think it's more of a culture of like a pattern to adopt within an organization more than anything. I want to just, if you don't mind follow up on that, why is getups so always the production because you have the change window sometimes with the get ups model, ones you guys are promoting and from your members as well as in the community at large is I you know, it's easy to choose the technology, it's easy to install it and especially given by the big organizations that have to manage thousands or tens of you guys, What do you see and how are you guys organizing? I actually love talking to students because quite often now you talk to them Yeah, once you go cloud native, it's like, you know, like you've never load Lennox on them server before. cases um when it comes to actual extreme technology kind of solutions that you need to provide and What's the fashion this year? and just come and be part of our community, you know, meet your peers and hear what everybody else is Katie to you know, bring, bring back the edge carol kitty, thank you so much for sharing the Great to have you on.
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IBM31 Maria Winans VTT
>>from around the globe, >>It's the cube with digital coverage of IBM, think 2021 brought to you by IBM. Okay, welcome back everyone to the cubes coverage of IBM think 2021 john for your host of the QB here with a great guest Maria Winans, who's the CMO of the new spin out, the name Kendrell. Maria. Great to see you cube alumni. Thanks for coming on the Q appreciate it. >>Yes, no, thank you. Happy to be here. >>So I was really excited about this because the new name has been announced of the spin out, Kendra, what's the name? It's been some time, what's been the reception and well the strategy and the reception to get into the brain. But what's been the reception so far? The name Kendrell? >>Yeah, So let me, so let me start by saying that really again, excited to be here, this is think 2021 excited to kind of tell you a little bit about Kendra Kendra, we announced it on april 12, it was how a reveal of the name. Been long anticipated. So I think the, the response has been positive, it's been long anticipated and it was very well received by the market and buy our own kind of internal employees that are part of Kendrell. Um and the reason being that it's very different, it's very new and it also signals directly where this company is going and what this company is about because the underlining of the word Kindle is twofold one, it's kin which stands for kinship, so it's about partnerships, it's about the relationships, it's about the enduring and nurture relationships that we have worked with our customers as well as our employees and the way that we work and drill is from tendril tendrils, is about growth, it's about new growth, it's about continuous growth, so it's the growth that we want to set this company for but more importantly the growth around, you know, in conjunction with our customers. So kinship Kendrell, Kendrell and at the heart of our company it's all about the people and the relationships with our customers. >>That's awesome. Well thanks for giving some insight into the nature is going to ask that question, but you nailed it. So I like this because the theme here think this year and this is an industry theme, but it's really prominent how you guys are executing with the whole IBM red hat and the whole system coming together with hybrid cloud is the word ecosystems has come this new meaning and this vibe of working together in a network effect, creating integrations. So it's like up and down the stack, whether it's technical or personal relationships or business relationships, there's a communal effect here, whether it's a p is integrating together or relationships. So I love the name. What was the process? I'm always curious like how long does it take? Sure. It's like >>yeah, you know, it's a great question because it's not like it's not like we like naming anything right, It's not like naming your dog, like somebody says it's the corporate naming process is very rigorous. Um It has been a journey for us, like any other corporate business that's naming, you know, their strategy, their brand strategy. And um we worked with, as you can imagine with our legal teams, with our regulatory teams. We looked at uh linguistics, we work with linguistic experts from around the world over 70 because we're a global company. So it was very important for us not only to understand how Kendra would land in our global markets, but more importantly also is what it would stand for. And so we did a lot of interviews with our employees, we did interviews with, obviously with our customers and prospects. We looked at trends, we looked at our competitors, we did market research and you know, and within that we wanted to land on something that really was at the heart of what this company was about. Um, and after all of those uh, kind of legalities that we went to, it was, we were very, very fortunate that at the top of our list was actually one of our favorites from the beginning. Um and that was kinda cool because at the heart of Kendrell, it really is about our people. Um, and that's really what we wanted. This company is stand for, this is a business that in a company that his foothold is 90,000 experts in their field, they're going to be part of this amazing company. And what we wanted to do is speak to what was at the kind of at the core of the idea behind this brand, what did we want to stay again for and what we're going to be, and that it was that we were going to be a brand that stood at the heart of progress, um that's our brand idea for not only the businesses that we are part of or with, but at the heart of progress, and at the core was our people and the work that we do, the work that we do for our customers. So it's super exciting to be able to land on something that really can represent that, and also differentiates us from the rest of our competitors in the market. >>So I love the overview. Just real quick question on the language thing was that doesn't mean the same thing in different languages. >>Yeah. And that's something that now is what we're, what we're working on is how do we landed into all the different markets in the appropriate meeting again, That stands for relationships and growth, relationships and growth, and that's the work that we have to do across all of our major markets where we do business. And that's the exciting part to kind of work with our local teams because this company at the end it's foot hole, is what the work that we do in the markets that we compete with our people and with our customers, >>got to ask, you know what, remember I look at some of the branding exercises I've been involved in and talk to experts because I'm not a brand expert, but I see a lot of like there's a lot of work that goes into it. You mentioned a little bit of insight into how that is there. Is there like an architecture for the brand strategy? Because you have a high level I love you bring it into the purpose of the brand. What's the brand strategy for Kendrell? You mentioned some of the core principles. First principles. Is there like an architecture where here's the purpose, here's our mission and here's like the founding principles, take us through the brand strategy >>at the at the heart. There is a brand idea, right? It's a little bit of what I talked about. The brand idea is that we are at the heart of progress, the people and the work that we do. And so one of the things that we wanted to do is really look at the art and the science bring humanity into the way that we were going to activate this brand And that really is where our brand idea came about. Which is at the heart of progress, at the heart of progress, because our purpose as a brand is that together and that is at all levels together. Each of us, you know, advances the vital systems that power human progress together. Each of us advance the vital systems of power human progress, that is our purpose as a company. And the idea of the brand idea is that that, you know, at a nutshell, were at the heart of progress for our customers for each other. And underlining that is about the beliefs we want to really look at, how do we instill this healthy digital economy, um to ensure that we accelerate humanity's progress. And so that's, you know, the whole idea of healthy relationships, purposeful relationships that are about long term and sustainability with our customers, the openness that we want to encourage in the diverse perspectives across our company to promote stronger partnerships with our customers and with our strategic partners. And then more importantly, it really had to represent the belief that the right people, the right teams with the right mindset can do anything, you know, that they want, anything can be accomplished again at the horror were heart where the people. But what was also important in this is that we worked on our brand strategy and our purpose, our brand ideas and what we're going to be our believes around enduring relationships, open partnerships, right skills, right people. But at the same time there was a culture of platform. We wanted to be everything that we have been at. IBM brought the greatness of being part of the IBM company, but more importantly, what our customers look to us for. But then more importantly, what is it that we want to lean into as we move forward and what was very important was how do we activate our experts and really bring the continuum that what our customers expect from us, the expertise and that that we're about with our people and lean into this. We want to have and activate a culture. Where are people continue to be these devoted experts that are all about how they're focused and committed to shared success with? Our customers were empathetic, were and curious about really understanding where our customers are today and where they want to go tomorrow. We're restless and that's another word that we want to really activate in our culture, which were restless. That means we are continuously improving ourselves our skills and focused on the opportunity and every opportunity with bringing energy and bringing excitement to the work that we do. And then we're anticipating we're anticipating the what next? Bringing insights and looking at making these kind of connections outside of where our customers maybe today opportunities for tomorrow. And that really is at the heart of our cultural platform that we developed in conjunction with our brand strategy in support of continuing to do business with our customers in the way that we have and what they expect from us. Um coming from IBM. But the platform that we're sitting forward, >>that's a great uh masterclass gem you dropped there in terms of brand architecture, envision great culture. I love the progress because it feels like that's what people want. They want to move faster and they want a positive future. And I think this idea of, you know, open innovation, progress, inclusive nests inclusion, diversity community. It's the new way of working what what do you look for in the future as this all comes together? What's most exciting to you about? >>What's exciting is that this company is about the service and our people. So as part of any new independent company at the heart of what we do is and I really are off line are the people. And and that's why it's super important that here we are, a company that is at the heart of progress because of the people and the work that we do. We design. We run, we manage the most modern, efficient and reliable technology that our customers expect from us. And they run crucial, crucial parts of their organizations, their business. You know, where the heart and lungs were essential to these customers. And that's the opportunity ahead is how do we continue to build those enduring relationships And and more importantly, what excites me as CMO or this brand is at the heart of what I get to do is really our brand is our people. And how do we best show up every single day? And how do we build a culture? Because building a culture is how you show up for each other, how you show up for your customers. And how do you continuously improve and and lean on each other in the way that we kind of have set ourselves forward. So that to me is exciting to really work at the heart of progress because of the people and then the work that we do for our customers. >>That's super exciting. I love that cultural vibe because what that is is that's the future and now as people are connected, whether they go back to hybrid office or remote, the working together progress creates bonds of creation, this co creation. Something that we love here at the Q. We love working with you guys co creating content together. These experiences of the creation together the solutions for the future really makes a big difference. This is this is game changing it as a psychology and also people want to be part of that and that creates these expert network. It creates the people value the inclusiveness. If you can thread that needle, it's a magical formulas. Don't you agree? >>No, totally agree and it creates belief. Um and as much as I would like to say, we're super excited about the name, were super super excited about the way we're showing up. I don't know if you've seen even the brand creative, you're very different colours, very different twist on the way that our our brands written in a very warm red. That's what's exciting about it is, you know, is the best of companies are not just the brand in the logo is really the brand experience. Um, and that is the way that we need to show up with our best of service with the customer interactions that are best in class and culture platform that really, you know, provides that experience and shows up as a company that Kendrell has the opportunity to be in, growed to be >>Maria wine and CMO Kendrell, great to talk to you. What a great career you've having would have run. You had a great wave here with a great brand, great brand promise, love the progress, love the culture, love the name. Congratulations. Thanks for coming on the cube. >>No, thank you and thank you for having me here, appreciate it. >>Okay, this is IBM think 2021 Cube coverage. I'm John Kerry, your host. Thanks for watching.
SUMMARY :
It's the cube with digital coverage of IBM, think 2021 brought Happy to be here. So I was really excited about this because the new name has been announced of the spin out, it's about the relationships, it's about the enduring and nurture relationships that we have worked with Well thanks for giving some insight into the nature is going to ask that question, but you nailed it. the idea behind this brand, what did we want to stay again for and what we're going to be, So I love the overview. And that's the exciting part to kind of work with our local teams because this company for the brand strategy? and the science bring humanity into the way that we were going to activate this brand And that really is where It's the new way of working what what do you look for in And that's the opportunity ahead is how do we continue to build those enduring relationships And and more importantly, Something that we love here at the Q. We love working with you guys co creating content together. Um, and that is the way that we need to show up with our best love the culture, love the name. Okay, this is IBM think 2021 Cube coverage.
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IBM28 Manish Chawla VTT
>>from around the >>globe. It's the cube with digital >>coverage of IBM >>Think 2021 >>brought to you by IBM. Welcome back everyone to the cubes coverage of IBM Think 2021 I'm your host john ferry with the cube. Our next guest is Michelle well who's the industry General manager of Energy resources manufacturing. Great guest to break down this next generation of infrastructure, modern applications and changing the business and the super important areas is regulated verticals. Great to see you. Thank you for coming back on the queue. >>Thank you john good to meet you. >>You know this is the area where I've been saying for years the cloud brings great scale, horizontally scalable data but at the end of the day AI and automation really has to be specialized in in the verticals and this. We're going to see the action ecosystems for connecting. This is a big deal here think this year transformation is the innovation innovation at scale. It seems to be the underlying theme that we've been reporting on. So I'd love to get your thoughts on how you see this fourth industrial revolution as you say, coming about. Can you define for us what that means and when you say that, what does it mean for customers? >>Yeah, sure, sure. So you know, in in sort of simple terms, all the technologies that we see around us whether it's a I we talk about a I we talked about five G. We talk about edge cloud, robotics. So the application of those to the physical world in some sense, in the industrial world is what we define as uh as the fourth industrial revolution. Essentially it's the convergence between the humans, the physical aspect by the machines and the cyber at the digital aspects, bringing that together so companies can unlock the value from the terabytes and petabytes of data that's that are connected world is now able to produce, >>How does the IOT world come in? We've been again, I did a panel I think two years ago called you know the industrial IOT Armageddon. And it was really kind of point, it was kind of provocative title but the point was you know, the industrial connections are all devices now and they're connected to the network security. Super important, this industrial revolution includes this new edge, it's gotta be smarter and intelligent. What's your take on that? >>Absolutely, it is about the edge, it's about devices, it's about delivering capturing the data from the emptying devices. We've recently heard about the chip shortage which gives you an idea that there is so much utilization of compute power everywhere in the world and the world is becoming very software defined. So whether it's software defined machines, software defined products, the washing machines that he that we use at home, the cars we use at home, there everything is gradually becoming, not gradually, I'd say rapidly becoming intelligent and so that edge or IOT is the foundation stone also everything we're talking about. >>Well you mentioned software on a chip, S. O. C. Um, that's a huge mega wave coming. That's gonna bring so much more compute into smaller form factors. Which leads me to my next question, which kind of, I'm kind of answering for myself, but I'm not a manufacturing company, but why should they care about this trend from a business perspective? Besides the obvious new connection points? What's really in it for them? >>Yes, it's a big topic right now, is, is this topic of resilience? Right, So that's one aspect uh, this the pandemic has taught us that resilience is a core objective. The second objective which which is front and center of all CEOS, or CEOS, is out performance. And so what we're seeing is is out performance, are investing in technology for many goals, right? So it's either sustainability which is a big topic these days and huge priority. Uh it's about efficiency, it's about productivity, it's also now more and more about delivering a much stronger customer experience, right? Making your products easier to use much easily consumable as well. So, if you, when you pull it all together, it's it's an end to end thinking about using data to drive those objectives of out performance, as well as resilience. >>What's the progress being made so far in the manufacturing industry on this front? I mean, is it moving faster? Are you mentioned accelerating? But where is the progress bar? Right now? >>So, I think as we came into 2020, I would have described it as we were starting to enter the Chapter. Two companies were moving from experimentation to really thinking of scaling this and and what we found is the pandemic really caused a big focus on these. As Winston Churchill has been attributed the court never waste a good crisis. So a lot of ceos, a lot of executives and leadership really put their What their energy into accelerate industrial transformation. I think we relieve 2/3 southwell have been able to accelerate the industrial transformation. So the good news is, you know, companies don't have to be convinced about this anymore. They're really they're focuses on what's where should I start? Where should I focus on what should I do next? Right is really the focus and they're investing instead of two types of technologies is the way we see it, what I would call foundational technologies because there's a recognition that to apply the differentiating technologies like Ai and captured and taking value of the data, you need a strong architectural foundation. So whether it's it's cybersecurity, it's what we call it, the integration, connecting the devices back to to the mother ship and it's also applying cloud. But cloud in this context is not about typically what we think is public cloud or or or central spot. It's really bringing cloud like technology is also to the edge I. E. To the plant or to the device itself, whether it's a mobile device or a physical device. And that foundation is the recognition that you've got to have the foundation, that you can build your your capabilities on top, whether it's for customers or clients and colleagues >>as a great insight on the architecture, I think that's a successful playbook. Um It sounds so easy, I do agree with you. I think people have said this is a standard now, Hybrid cloud the edge, pretty clear visibility on the architecture of what to do or what needs to be done, how to do it almost story. So I have to ask you, we hear this barriers, there's always blockers. I think Covid released some of those, relieved some of those blockers because people have to force their way into into the transformation. But what are those barriers um that that are stopping the acceleration for customers to achieve the benefits that they need to see. >>Yes. So I think 11 key barrier is is a recognition that most of our plants or manufacturing facilities that supply chains really run run in a brownfield manner. I there's so many machines, so many facilities that have been built over decades. So there's a there's a proliferation of different ages of devices, machines, etcetera. So making sure that there is a focus on laying out the foundation. That's a key key barrier. Uh There is also a concern that uh you know, the companies have around cybersecurity, the more you connect, the more you increase the attack surface and we know that that acts and so on are the dominant issue. Now, whether it's for ransom, fair or for or for other malicious reasons, uh and so modernizing the foundation and making sure you're doing it in a secure way. Those are the key concerns that executives have. And then another key barrier I see is making sure that you have a key key core objective and not making sure making too many different varied experimentation bets. So keeping a focus on what's the call? Use case of benefit your after and then what's the foundation to make sure that you're going after it? Like I said, whether it's quality or productivity or such, like >>So the keys to success that I get this right is gonna have the right framework for this, as you say, industry 4.0, you got to understand the collaborative dynamics and then have an ecosystem. Yeah, can you unpack those three things? Because take me through that, you got to the framework, the collaboration and the ecosystem. What does that mean? Specifically? >>So uh the way, I think the simplest way to think of it as the amount of work and effort that all companies have been put in is so great in front of them, the opportunities are so great as well uh that nobody can hire all the smart people that are needed to achieve the goals. Everybody has their own specific I would say focus and capabilities they bring to bear. So the collaboration between manufacturers, the collaboration between operational technology companies like the Seaman's, A B B, Schlumberger's, etcetera. And and it technology companies like ourselves that three part collaboration is sort of the heart of what I see as ecosystems coming together. The other dimensionality of ecosystems is also looking at it from a supply chain or value chain perspective because how something becomes more intelligent or smarter or more effective is also being able to work across the supply chain or value chain. So those, those are our key focus areas, make sure we are collaborating across value chains and supply chains as well as collaborating with manufacturers and oT operational technology companies to be able to bring these digital capabilities with the right capabilities of operational technology companies into the manufacturers. >>If I asked you, how is you doing that? What specifically would you say? I mean, how are you collaborating? What's some examples, give some examples of of this in action? >>Certainly. So we recently announced uh over the last say nine months or so, three strategic very translated partnerships. The first one I'll share with you is uh is which number number two is the world's largest oil field services company and now also the world's largest distal technology company for the oil and gas industry. So we've collaborated with them to bring hybrid cloud to the digital platforms so they now can deploy the capabilities to any customer regardless of whether they want it in country or on a public cloud. Another example is we've we've established a data platform which number J for the oil and gas industry to be able to bring again that data platform to any location around the world. The advantage of hybrid, the advantage of A. I with the B. B. What we've done is we've taken our smarts in I. T. Security connected with their products and capabilities for operational systems and now are delivering an into institution that you can get cyber alerts or issues coming from from manufacturing systems right down to right up to an I. T. Command center where you're seeing all the events and alerts so that they can be acted upon right away. So that's a great example of collaborating with from a security point of view. The 3rd 1 is industrial iot with ceilings and we've partnered with Siemens to deliver their minds Fear Private cloud edition delivered on our red hat Hybrid cloud. So this is an example where we are able to take our horizontal technologies, apply it with their vertical smarts and deep industry cause of context put our services capabilities on top of it so they can deliver their innovations anymore. >>It is such an expert on this, such a great leader on this area. And I have to ask you, you know, you've been in this um mode of evangelizing and leading teams and building solutions around digital re platform or whatever you wanna call her innovation. Um what's the big deal now? If you had to? I mean, it seems like it's all coming together with red hat under the covers, get distributed networks with the edge, it's all kind of coming together now for the verticals because you get the best of both worlds programmable scalable infrastructure with modern software applications on top. I mean you've been even even in the industry for many, many waves, why is this wave so big and important? >>So I think there is no longer uh big reason why it's important. I think there's no no reason why companies have to be convinced now the clarity is there, that this needs to happen. So that's one. The second is I think there is a high degree of expectation among consumers, among employees and among among customers as well that everything that we touch will be intelligent. So these technologies really unlock the value, uh unlock the value and they can be deployed at scale. That's really, I think what we're seeing as the focus now and being able to deliver the innovation anywhere, whether someone wants it at the edge next to a machine that's operating or be able to look at how a manufacturing facility or different product portfolio is doing in the boardroom, it's all available and so that shop floor, the top floor connection is what everybody is aiming for. We also now called edge to enterprise >>And everything works better. The employees are happy, people are happy to, stakeholders are happy finish. Great insight. Thank you for sharing here on the Cube for think 2021. Thanks for coming on the Cube. >>Absolutely. Thanks for having me. >>Okay. I'm John Kerry hosted the queue for IBM think 2021. Thanks for watching. Yeah. Mm. Yeah.
SUMMARY :
It's the cube with digital brought to you by IBM. So I'd love to get your thoughts on how you see this fourth industrial revolution as you say, So the application of those they're connected to the network security. We've recently heard about the chip shortage which gives you an idea that there is so much utilization of Besides the obvious new connection points? So it's either sustainability which To the plant or to the device itself, whether it's a mobile device or a that are stopping the acceleration for customers to achieve the benefits that they need to see. modernizing the foundation and making sure you're doing it in a secure way. So the keys to success that I get this right is gonna have the right framework for this, as you say, industry 4.0, So the collaboration between manufacturers, the oil and gas industry to be able to bring again that data platform to any location it's all kind of coming together now for the verticals because you get the best of both worlds programmable scalable it's all available and so that shop floor, the top floor connection is what Thanks for coming on the Cube. Thanks for having me. Thanks for watching.
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Sebastien de Halleux & Henry Sztul & Janet Kozyra | AWS re:Invent 2019
>>law from Las Vegas. It's the Q covering a ws re invent 2019. Brought to you by Amazon Web service is and in along with its ecosystem partners. >>Hey, welcome back. Everyone's two cubes. Live coverage I'm John for with the Cube were here reinvent date, too, as it winds down Walter Wall interviews two sets here. We want to think Intel, big sponsor of this, said we without Intel, we wouldn't have this great content. They support our mission at the Q. We really appreciate it. We're here and strengthen the signal the noise on our seventh reinvent of the eight years that they've been here. We've been documenting history, and we got a great panel lined up here. They got Sebastian to holler Who's the CEO? Sale Drone. Henry Stalls, Stool The VP of Science and Technology and Bowery Farming. Great use case around the food supply and Janet his era space weather scientists at NASA. The Kilo Physics division. We got a great lineup here. Great panel. Welcome to the Cube. Thanks for coming. Thank you. Okay. We'll start with you, Jen. And you're doing some super cool space exploration. You're looking at super storms in space. What's your story? >>Yeah, I work at NASA and NASA has in its mandate to understand how to protect life on Earth and in space from events like space, weather and other things. And I'm working with Amazon right now to understand how storms in space get amplified into super storms in space, which now people understand, can have major impacts on infrastructures head earth like power grits. >>So there's impact. >>There's a >>guy's measuring that, not like a supernova critical thing like >>that >>of, like, practical space. >>Actually, the idea that the perception of the world of the other risks of space weather changed dramatically in 1989 when Superstorm actually caused the collapse of a power grid in Canada and the currents flowing in the ground from the storm entered the power grid and it collapsed in 90 seconds. It couldn't even intervene. >>Wow, some serious issues. We want to get into the machine learning and how you guys are applying. But let's get through here, and we're doing some pretty cool stuff that's really important. Mission. Food supply and global food supply something that you're doing. What I think it might explain. >>Yeah, Bowery were growing food for a better future by revolutionizing agriculture. And to do that, we're building these ah network of large warehouse scale indoor farms where we go all sorts of produce indoors 365 days a year, using zero pesticides using hydroponic systems and led technology. So it's really exciting. And at the core of it is some technology we call the Bowery operating system, which is how we leverage software hardware in a I tow, operate and learn from our farm. >>I'm looking forward to digging into that Sebastian sale drone. You're doing some stuff you're sailing around the world. You got nice chance that you now tell your story. >>Sadly, no way. Use wind powered robots to study the 20% of the planet that's currently really data scarce. And that's the oceans on. So we measure things like biomass, which is how many fish down in the ocean. We measure the input of energy, which impacts weather and climate. We mapped the seabed on. We do all kinds of different tasks which are very, very expensive to do with few ships >>and to report now that climate change is on everyone's agenda, understanding potentially blind spots. Super important, right? >>That's what I'm trying to, You know, this whole question of if it's a question of what? When and what and how much. And so, you know, the ice is melting, the Gulf Stream is changing, and Nina is wrecking havoc. But we just do not understand this because we just don't have the data. In city, we use satellites where they have very low resolution. They cannot see through the water where you ships. No, has 16 ships he in the U. S. So we have to do better. We have to translate this into a big data problem. So that's what we're doing. We have 1000 sale drones on our plan with 100 water right now. And so we're trying to instrument old oceans all the time, >>you know, and data scales your friend because you don't want more data. Yes. Talk about what you're working on. What kind of a I in machine learning are you doing? You just gathering day. Then you're pumping it up to the cloud via satellites or what's going on there? >>One of the one of the use cases trying to understand you know who's out there. What are they doing? Another doing anything illegal. So to do this, you need to use cameras and look at the horizon and detect. You know whether you have vessels. And if those vessels are not transmitting the position, it means that they're trying to stay hidden on the ocean. And so we use machine learning and I that we train on on AWS to try to understand what where those things are. It's hard enough on land at sea. It's very hard because every pixel is moving. You have waves. The horizon is moving, the skies moving, the ship is moving. And so trying to solve this problem is a completely new thing that's called maritime domain awareness on, and it's something that has never been done before. >>And what's the current status of the project? >>So wave been live for about four years now we have 100 sail drones were building one a day towards the goal of having 1000 which we covered all the planet in a six by six degrees squares on. We are operationally active in the Arctic in the tropical Pacific. In the Atlantic. We just circumnavigated Antarctica, So it's the thing. That's really it's out there. But it's very far from from from land, >>So the spirit of cloud and agility static buoy goes away. You want to put the sale drones out there to gather and move around and capture. >>That's what the buoy is. You know, a massive steel thing, which has a full mile long cable, and it's it's headed to the silo in a fix stations one point and the ocean goes by. You having and robots means that you can go where you know something interesting is happening where you have a hurricane where you might have an atmospheric river where you might have a natural catastrophe or man made catastrophe. So this intelligence of the platform is really important in the navigation. That platform requires intelligence. And on the other side, getting 1000 times more data allows you to understand things better, just like Michael is doing. >>It isn't a non profit of four profit venture. >>It's a for profit company. So we said raw data a fraction of the cost of existing solution to try to create this kind of transformative impact on understanding what's happening >>that's super exciting for all the maritime folks out there because I love the ocean myself. Henry, you you're tackling real big mission. How using technology. I can almost imagine the instrumentation must be off the charts. What's your opportunity? Looked like? A tech perspective >>s o The level of control we have in our farms is really unparalleled. Weaken tune Just about every parameter that goes into growing our plans from temperature humidity Co Two light intensity day night cycles list keeps going on. And so to do Maur with fewer resource is to grow Maurin our farms. We're doing something called science a scale where we can pull different levers and make changes to recipes in real time. And we're using a I tow, understand the impact that those changes have and to guide us going from millions of different permutations. Trillions of permutations, really too. The perfect outdone >>converging. You jittery? Look at the product outcome. You circle that dated back is all on Amazon >>way. Do operate on Amazon. Yeah, and we're using deep learning technology to analyze pictures that come from cameras all over our farms. So we actually have eyes on every single crop that grows in our facilities and So we process those, learn from the data and and funnel that back into the >>like, Maybe put more light on this or do that kind of make a just a conditions. Is that that thing? That's >>exactly it. And we grow lots of different types of plants. We grow butter, head lettuce, romaine, kale, spinach, arugula, basil, cilantro. So there's a lot of different things we grow, and each of them require different, different little tweaks here and there. Toe produced over the best tasting and most nutritious product. >>That's cool, Janet Space. Lastly, on one inspection, we're gonna live on Mars someday. So you might be a weather forecaster for what route to take to Mars. But right now, the practical matter is Israel correlation between these storms. What kind of data problem are you looking at? What is the machine learning? What are some of the cool things you're working on? >>It? We have a big date, a problem because storms of that magnitude are very rare. So it's hard for us to find enough data to train a I we can't actually train a we have to use, you know, learning that doesn't require us to train it, but we've decided to take the approach that these super storms are like anomalies on the normal weather patterns. So we're trying to use the kind of a I that you used to detect anomalies like people who are trying to break into to do bank fraud or, you know, do a Web server tax. We use that same kind of software to tryto identify anomalies that are the space weather and look at the patterns between sort of a normal, more of a normal storm and a space with a huge space weather event to see how they patterns. Comparing how you're amplifying the regular storm into this big Superstorm activity. >>So it sounds like you have to be prepared for identifying the anomaly. See you looking at anomalies to figure out where the anomaly might be ready to be ready to get the anomaly. >>Yeah, you look at the background, and then what sticks out of the background that doesn't look like the background is is identified as the anomaly. And that's the storms that air happening, which are quite rare, >>all three of you guys to do some real cutting edge cool projects. I guess my question would be for the folks that are putting their toe in the water for machine learning. They tend to be new use cases like what you guys are doing, whether it's just a company tryingto read, factor themselves or we become reborn in the cloud ran legacy stuff. When you hear it, Amazon reinvent. This is the big question for these folks that are here. You guys are on the front end of a really cool projects. What's your advice that the people are trying to get in that mindset? >>So I think I think you know the way the way to think about this is if you're good at something and if you think you have the solution for something, how can you make that a 1,000,000 times more efficient? And so the problem is, there's just not enough capacity in the world, usually to treat data sets that a 1,000,000 times larger. And this is where machine learning should be thought about it as an extension of what humans really good at using a pair of eyes, ears or whatever or the sense. And so in our case. For example, counting fish acoustician, train acoustician, look at sonar data and understand schools of fish and can recognize them. And by using this knowledge base, we can train machines to do this on a much grander scale. And when you're doing a much grander scale, you derive. Ah, holding tight to >>your point is that humans are critical. I'm the process. So scaling the human capabilities and maybe filling in another scale issues or >>that's what a machine learning is. It's the greatest enabler of our time. It enables us to do things which are impossible to do before because we just didn't have enough people to do them at scale. >>AKI is being able to ask questions, right? And so if you have the questions to ask, you can apply this technology in a way that's never really been before possible. >>You're Jake. >>Yeah, I am actually someone who didn't know anything about a Ira ml when I started. I'm on. I'm a research scientist. That space weather. So coming into this, I'm working with E m L Solutions Lab here and putting a I experts with with experts and space brother we're getting we're doing things that are gonna give us new advances. I mean, We're already seeing things we didn't know before. So I think that if you partner with people who really have strong a I knowledge, you can use your knowledge of science to really get to the really important issues. >>Okay, I have to ask the final lightning round question. What is the coolest thing that you've done with your project that you've either observed implemented? That is super cool. Super cool. What's the coolest thing >>well in in terms of us were using anomaly detection to identify storms and in the first round through it actually identified every single Superstorm, which was not the major super storms, but it did. But it also started identifying other anomalous events, and when you went looked at him, they were anomalous events. So we're seeing things. It's picking out the weird things that are happening in space weather. It's kind of exciting and interesting. >>I worked for a day with you. I would love to just leave these anomalies every what's the coolest thing that you've seen or done with your project? >>I think the fact that we've built our own custom hardware own camera systems, uh, and that we feed those through algorithms that tell us something about what's happening minute by minute with plans as they grow to see pictures of plants minute by minute, they dance and it's truly it's It's remarkable. >>Wow! Fascinating Machin >>We've counted every single fish on the West Coast, the United States, every single air from Canada to Mexico. I thought I >>was pretty >>good. I didn't think it was possible. >>Very cool. But what's the number? >>Yeah, If I could tell you, I would. But I'm not allowed to tell you the jam. >>And you know where the salmon are, where they're running all that good stuff. Awesome. Well, congratulations, You guys doing some amazing work is pioneering a great example of just what's coming. And I love this angle of making larger human impact using technology. Where you guys a shaping technology for good things. Really, really exciting. Thanks for coming on, John Kerry. We're here live in Vegas for re invent 2019. Stay with more coverage. Day three coming tomorrow back with more After this break, when a fake intel for making it all happened presented by Intel Without their sponsorship, we wouldn't be able to bring this great content. Thanks for watching
SUMMARY :
Brought to you by Amazon Web service We're here and strengthen the signal the noise on our seventh reinvent of the eight And I'm working with Amazon right now to of the other risks of space weather changed dramatically in 1989 when Superstorm We want to get into the machine learning and how you guys are applying. And at the core of it is some technology we call the Bowery operating system, You got nice chance that you now tell your story. And that's the oceans on. and to report now that climate change is on everyone's agenda, understanding potentially has 16 ships he in the U. S. So we have to do better. What kind of a I in machine learning are you doing? One of the one of the use cases trying to understand you know who's out there. We are operationally active in the Arctic in the tropical So the spirit of cloud and agility static buoy goes away. And on the other side, getting 1000 So we said raw data a fraction of the cost of existing I can almost imagine the instrumentation And so to do Maur with fewer resource is to grow Maurin Look at the product outcome. So we actually have eyes on every single crop that grows in our facilities Is that that thing? So there's a lot of different things we grow, What are some of the cool things you're working on? a we have to use, you know, learning that doesn't require So it sounds like you have to be prepared for identifying the anomaly. And that's the storms They tend to be new use cases like what you So I think I think you know the way the way to think about this is if you're good at something and if you think you have the So scaling the human capabilities are impossible to do before because we just didn't have enough people to do them at scale. And so if you have the questions to So I think that if you partner with people who What is the coolest thing that and in the first round through it actually identified every single Superstorm, seen or done with your project? uh, and that we feed those through algorithms that tell us something about We've counted every single fish on the West Coast, the United States, every single air from Canada I didn't think it was possible. But what's the number? But I'm not allowed to tell you the jam. And you know where the salmon are, where they're running all that good stuff.
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Seema Haji, Splunk | Splunk .conf19
>>live from Las Vegas. It's the Cube covering Splunk dot com. 19. Brought to you by spunk >>Welcome back, everyone to keep live coverage here in Las Vegas for Splunk dot com. 10th anniversary. 10 years of doing their big customer shows. Cubes. Seventh year of covering Splunk I'm John Ferrier, Host Cube. Our next guest is Cube. Alumni seem Haji, senior director and head of platform on industry for Splunk Knows the business way last topped. 2014 Great to see you. >>Good to see you again, John. You've been busy. I have. It's been a busy time. It's Plunk. >>You have been in the data business. We've been following your career for the years. Data stacks now Splunk on other endeavors. But you've been in the data, even swim in the data business. You've seen clouds scale, you understand. Open source. You understand kind of big dynamics. Splunk has a full enabling data platform. Started out with logs keeps moving along the by companies that interview. But this'll platform concept of enabling value valued customers has been a big part of the success that it continues to yield success every year. When people say no, what is successful data playful because everyone wants to own the data layer because we just want to get value on the data. So what as a product market, our product person, what is the date of platform? >>So it's really a question and, you know, you gonna hit the nail on the head when you said we've been talking about the data platform for several years, like decades. Almost so if you think about, you know, data platform, like, way back when and I'm dating myself. When I graduated from college, you know, people were looking for insights right there. Like give me a report, give me a dashboard way. Went into data, databases of data, warehouses. Enabling this you actually think about the data platform or data to everything. Platform is, as we explore. Call it. It has five critical elements in my in my mind. You know, the first is how do you get all of your information? Like the data that's coming in from networks, logs, applications, people, you and I generate a ton of data. How do we get this all together into a single place so you can get insights on it? 1 may think that it's pretty easy, but the truth is, we've been struggling as an industry with for decades. So it's fun to think what super unique is you can actually bring in any of the data. And some of the challenges that customers have had in the past is way forced them to structure this state of before they can ask questions of it. What's wrong? It's free form. You can bring it in any information and then structured when you're ready to ask that question. So you know a data platform. Number one is flexibility in the way you bring your data second. And you know this being the business is getting real time insights, alerts on your phone, real time decision ing and then you have, you know, operating in different ways on cloud on premises, hybrid environments. That's the third. And I think the fourth and the fifth are probably the most important, and into related is allowing like a good data platform caters to everyone in the or so from your most non technical business user to the most technical data admin I t. Guy security analysts with giving them the same information but allowing them to view it in many different ways and ask different questions of it. So we call this, you know, explained is from a product marketing in a business standpoint way Refer to it as many lenses on your same data. Good data platforms do that while allowing an empowering different users. So those are the five in my >>love kicking out on platform converses. Second, we could talk for now, but I know you got busy. I want to ask you all successful platforms in this modern era of rocket texture. When you get cloud scale, massive data volumes coming in need key building blocks. Take me through your view on why Splunk been successful plateau because you got a naval value from the dorm room to the boardroom. So we've gotta have that use case breath what you do. What key building blocks of this point. Data platform. >>Great question. And, you know, we've we've kind of figured this out is a cz. Well, a cz have been working on building out these building blocks at a most critical customers, right? Did you think about it? You start with the core, the index, if you will. And that's your place to bring you know, slung started with all your logs together and it's your single go to place then, as you think about it, with working with customers, they need massive date engines. So what we just announced today the general availability of data stream processor and data fabric search. It allows you to have those two massive engines from How do I bring my streaming data in to have Can I do massive scale processing? Thea other elements around a machine learning right. So in a world where we're moving to automation, that's super critical to the success. And then you have consuming the way you consume insights or uses consuming sites. If you think about you and I and this amount of time we spend on our phone, how do we make it easy for people to act on their information to those your core platform building blocks give index. You have your date engines, you have a I am l. You have your business analytics and then you have your portfolios on top, which is use case specific, if you will. For I t for security and then for de mops. >>That's awesome. And let's get into the news you were your product. Kino today? Yes, they was opening day. But I want to read the headline from Lung press release and commentary. Don't get your reaction to it. Splunk Enterprising X Man's data access with data fabric search and data stream processor powers Uses with context and collaboration keywords context in their collaboration. House search is a hard problem. Discovery. We've seen carnage and people trying things. You guys do a lot of data. Lot of diverse date has been a big team here, right? Your customers have grown with more data coming in. Why these two features important. What's the keys? Behind the fabric search on the data processor is that the real time is the date acceleration. What are some of the key value points? What people know about the fabric surge processor. >>So actually, let me start with the data stream processor. You know, with DSP, what we're really doing is looking at streaming data. So when you think about the real time customers I ot sensor data, anything that's coming on the wire data stream processor lets you bring that in display. Now, the uniqueness of data stream processor is you wanted Thio, you didn't have to bring it in. Splunk. You can actually like process that live on the wire and it works just as well. Not do fabric search. It's, you know, you alluded to this earlier. It's how do you search across your massive data leaks warehouses that exist without having to bring it all in one place. So in the product, he notes Demo. Today we showed a really cool demo of a business and bliss user, really solving a business problem while searching across S three Duke and data that's sitting in instruct and then with the fabric search, you can also do massive, like federated, like global size searches on the context and collaboration. That's really once you have all this data in Splunk, how do you How do you like your users? Consume it right? And that's the mobile connected experiences A cz well, a cz Phantom and Victor Rapps like really activating this data in automating it. >>I want to get your thoughts on something that we've been seeing on the Q. And I've been kind of promoting for about a year now, and it really came back for you. Go back to the early days of duping big data. And, you know, you know, those days getting diverse data is hard. And so because it's a different formats on the database scheme is Andorran structured to find that databases in a way hamper hinder that capability. We've been saying that diverse data gives a better machine, makes machine learning better. Machine learning is a day I provides business benefits. This flywheel is really important. And can you give an example of where that's playing out and spunk? Because that seems to be the magic right now. Is that getting the data together, knowing what day it is? No blind spots. As much as that is, it's possible. But getting that flag will doing better. Better diverse data, better machine learning better. Ay, I better I better business value. I >>think it comes down to the word divers, right? So when you're looking at data coming in from many different sources, you also get a holistic perspective on what's going on in your business. You get the insight on what your customers may be doing in engaging with your business. You get insight on how your infrastructure is performing and the way you can optimize people to the business from you know you need to. The ops and operations is to like how customers are working and interacting with your business. The other piece is when you think about machine learning in the I A. CZ, you automate this. It's a lot easier when you have the holistic context, right? So, you know, diverse data means more context. More context means better insight into what you're trying to get to. It's just gonna rounds out. The perspective I often refer to it is it's adding a new dimension to something you already know >>and opens up a whole nother conscious around. What is the practitioners? Role? Not just a database administrator is setting up databases because you're getting at, you know, context is important. What's the data about the data? What dough I keep what should be addressable foran application. Is this relevant content for this some day, it is more valuable than others at any given time, so address ability becomes a big thing. What's your vision around this idea of data address ability for applications? >>So, you know, just going back to what you said about the administrators and the doers we call them the doers there. The innovators right there. The bill, people building the cool stuff. And so when you actually can bring these elements in for them, you really are giving them the ability to innovate and do better and have that accessibility into the information and really kind of like, you know, like Bill the best that they could write. So, you know, we've been saying Turn data into doing and it really is true. Like these are again the architects of what's happening and they're the people, like taking all this diverse data, taking the machine, learning, taking the technology of the building blocks and then turning it into, like, hold doing that we d'oh! >>It's interesting with markets change him. It actually changed the role of the database person makes them broader, more powerful. >>Yes, and because you know they're the ones fueling the business. >>Thanks for coming. I really appreciate the insight. I wish we had more time on a personal question. What's exciting You in the industry these days? Actually, you're exploring. Companies continue to grow from start up the i p o massive growth now to a whole nother level of market leadership to defend that you put some good products out there. What? What are you getting excited about these days from tech standpoint? >>You know, I think it's we're finally getting it. We're finally getting what you know. Being a data to everything. Platform is, for example, right after the keynote. I had more than a few people come up to me and say, Well, you know, that made sense, right? Like when we think about Splunk is the data to everything platform on what data platforms are meant to dio and how they should operate. So I think the industry is finally getting their What's exciting me next is if you look behind us and all the industry traction that we're seeing. So you know, taking technology and data beyond. And really enabling businesses from financial service is to healthcare to manufacturers to do more. You know, the businesses that traditionally, like, maybe have not been adopting technology as fast as software companies. And now we're seeing that, and that's super exciting. >>You know, I always get into these kind of philosophical debates with people. Either on the Cube are are off the Cube, where you know what is a platform success look like, you know, I always say, I want to get your reaction to this. I always say, if it's got applications or things being enabled value on a healthy ecosystem, so do you agree with that statement? And if so, what's the proof points for Splunk on those two things? What is defining that? What a successful platform looks like? >>You know that I do agree with you. And when I think about a successful platform, it's if I look around this room and just see how you know, like New York Presbyterian as using Splunk Thio like we heard from Dell today an intel. So when you see the spectrum of customers using Splunk across a variety of successes, it's that super exciting to me that tells me that you know what it is everything when you say date it. Everything >>all right? We got a fun job these days. >>D'oh to be here. So it's great. >>Great to see you. Thanks for coming back on the Cube. I'm looking forward to catching up. I'm John Kerry here on the Cube. Let's see what she's awesome. Cube alumni from 2014. Now it's blonde leading the product efforts and marketing. I'm John. Where were you watching the Q. Be right back after this short break
SUMMARY :
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Scott Ward, AWS | Splunk .conf19
>>live from Las Vegas. It's the Cube covering Splunk dot com. 19. Brought to you by spunk. >>Okay, welcome back. Everyone's two cubes. Live coverage in Las Vegas. Force plunks dot com This is their annual conference. A 10 year anniversaries. Cubes coverage. For seven years I've been covering this company from Start up the I P O to Grove to now go on to the next level as a leader and security. Our next guest is Scott Ward, principal solutions architect for AWS. Amazon Web service is obsolete, reinvents coming up. I'm sure you're super busy, Scott, but you're here at Splunk dot com there big partner of AWS? Yeah, >>Yeah, definitely. I mean flux. Ah, great partner that we've had a strong relationship was flown for quite a long time. Both sides of the house eight of us and slugger are leaning in thio help add value to our mutual customers, say, even building on that spokesman, a >>longtime customer. And so you guys are really focused on cloud security had your inaugural reinforce event in Boston this year, of which we broadcasted live videos on YouTube, youtube dot com says silken angle interested. But this was really kind of, Ah, watershed moment because it wasn't your classic security show. He was a cloud security. >>Yeah, it was definitely. It was very much focused on just kind of focusing in, and in some ways it actually allowed People who don't normally get to come to a native of this event or focus on security really got deeper into security. Security of us is our top priority, and we want to make sure that our customers really understanding and being able to execute on that and be able to feel confident in what they're doing on running on AWS >>and spunk has become a very successful on. Some people call him the one in the number 1/3 party vendor in security for workload. APS. Elsie Long files it What single FX for Tracing Micro Service's around the corner. A lot of good things there. But as the cloud equation starts to come in, where the operation's need to have security and on premises edge clouds, roll of Amazon and your partner's air super important, you talk about that relationship and how that's evolving. >>Yeah, I don't think you talk about our partners. It's definitely very important, you know, we have, you know, it says lots of different service is on its platform that we allow customers to use. But those partners come in and help fill out the gaps where customers need somebody to be able to provide Maura or Extra, especially look at security so that that shared responsibility model we have, where the top half is the customers responsibility and a lot of flexibility and what they could do. And that means that they can bring in the partners they want, help them to be able to accomplish the things that they wanted to >>tell. What the security hub. Amazon's best security, huh? What's that about? >>Sure, Security Hub is a service that we actually launched out. Reinforce it. Generally available. Then it's focused on really giving customers visibility into high severity security alerts and their compliance status while they're running across. All the eight of US accounts allows them thio, aggregate, prioritize and sort all of this data coming from from multiple data sources, and we talk about those multiple data source. It really is a couple of different areas. Amazon Guard duty and was on inspector names on Macy. Also third party products. If customers using third party security products that can feed into security up to kind of give them that visibility. And then it's also running continuous compliance checks against the customers. AWS account's gonna let them know where they stand when it comes to compliance, where they need to go and correct things with a counter, the resource level. So really, you know, labeling customers to kind of get a lot more visibility and what's going on with US >>environment. We've been covering this and reporting on the story, but Amazon on cloud providers of general Amazon Azure, Google Cloud Platform customers relying more and more on you guys for security. But you have a relationship with slung, say 1/3 party. How did they fit in that a Splunk fit into that security hub model? How's that going? Is just clarified that relationship six. Plunk and Security >>Yes. So when you talk about Splunk in security, if there's actually a couple different angles there, one is Splunk enterprise product. It is a consumer of all the data that is in a customer security have environment so you can feed all that data into the enterprise product. Be able to kind of go ask the questions and take all the data that security provided, as well as all the other data that's unspoken, really be able to get some deep insights and what's going on in your environment. And then on top of that is the Splunk Phantom integration, which I'm really, really excited about. Because spunk is with Fantomas, Long customers actually take action on their security data, so customers have often told us like it's great you're making all this data available to me on I can see it, But what do I actually do with it? What? How am I gonna do something with it? So way advocate a lot for customers to be able to automate what they're doing when it comes to their security findings and get the humans out of the way as much as possible so they can really be adding a lot of value. So security feeds us to phantom and Phantom can run play books that will do as much or as little on that security. Finding data to kind of integrate that finding into the customers operational work flows and collect the right information are hopefully ultimately remediated that security findings so that customers can get some sleep and they can focus on other things that are more important. >>Talk about fancy for a minute, just to kind of change. Usually you mentioned that, obviously, I thought Oliver interview and reinforce. And here recently, he's one of the team's bunked with company. What is wise, faith and so >>popular? I think Phantom is popular because a couple things one. It is allowing customers, too, to resolve, intermediate and address an issue with what works for them and work full that works for them. It's not making them thio clearly fall into a particular box. They can add or remove pieces. The fact that it's it's very python based. It's usually in the security community so that they can probably find Resource is that can actually orchestrate build these playbooks and then then, once the bill playbooks that could reuse those pieces to address other issues or things that are coming up. So I get A allows them to really kind of scale, be able to kind of be able to accomplish these things when it comes to automation and addressing with security alerts as they continue to grow, you know, >>it makes things go faster, frees up people's time for productivity. >>I totally feel that that's That's one of the main reasons that people are looking at this. >>So someone's using Splunk for its own sake. I'm a Splunk customer. Okay, Security hub. Why should I use both? What's sure just clarify that peace >>is a couple of reasons where I would say that somebody would want to use both. One is security. Obvious is the continuous compliance check. So today, security have offers checks based on the Center for Internet Security. Eight of US bench work. So we are continuously running those cheques. There's about 43 rules that we are running. Each of those checks against your AWS accounts or resource is in those accounts until you where you are not in compliance. Get overall score. You could dig into what, what, where you needed to do further there. Security. Look at it's a central integration spot to get stuff into Splunk as well, so you can have guard duty, Macy inspector and third party stuff coming into security help and then you that one stop shop to get all that data into spunk, enterprise or phantom, and then The third thing is the fact that security it gives you that security view across multiple eight of US accounts. You can designate a master account, invite all your other organization accounts to share those findings, and your security team could go into security up and have one view of your overall security landscape. Be able to look at one single piece of glass, but across all of your organizations like those, those are some key value points. I would say that in addition to spunk in a customer might use security. >>Well, Scott's been great insight on thanks for clarifying the Splunk 80 relationship. Let's pretend I'm a customer for a minute. I'm like, Hey, Scott, you're switching Architect. Thanks for the free consulting with you Live on Cube. So I'm a Splunk customer. Log files. I see they got some tracing stuff going cloud native going to the cloud. We're employing Amazon. I'm a buyer customer Splunk And they got a lot of new stuff and seems awesome. Sore identified. 6.0 is out. How do I What do I do? How do I architect my swan give me more headroom? Grow my swung capabilities with same time. Take advantage. All the radios. Goodness. Would you lay that out? >>I would say I would say, You know, I like your spunk. You kind of You know what? You bought spunk for a particular reason. It's there to answer questions. Is there take data and is lying to kind of move forward? I would definitely architectures long to be able to consume as much data as possible. He did. We have lots of different integrations. Consume that. You shouldn't move away from that. So I would definitely use that. I would use security hub for kind of getting that centralization spot for everything related to your eight of us environments that can then be your central spot into a Splunk. You have people that it's really not necessary for them to be in the Splunk. They don't know Splunk security. It might be a good spot for them to actually do some investigations and learn things as well so that they could do their job. And then you really kind of used with deep technology and quarry capability is slowing to kind of do those deeper dives really understanding what's going on in your environment, something you know as a buyer. I think you could use both. And I think there's a there's room for you to kind of take advantage of both and get the best of both worlds. >>It's really exciting with security going on. It's kind of crazy the same time because you have clouds scale. You guys have been led. The market there continue to be leaders in Cloud Cloud scale, Dev ops. Everything else on the roll volume of data is increased so much. You guys just had your inaugural conference reinforced, and I want to get your thoughts on. This is a solution. Architect of someone in the field difference between traditional security chasing the bad guys defending intrusion, detection. All that good stuff. Cloud security because you have all the security shows out. There are s a black hat. Def Con Cloud Security introduces a new element around howto architect solutions. What should people know about the impact of clouds security as they start thinking ballistically around their enterprise, >>right? I think the important thing I think is you know, the things you mentioned. The vulnerability scanning the intrusion detection is all still important in the cloud. I think the key thing that the cloud offers is the fact that you have the ability to now automate and integrate your security teams more tightly with the things that you're doing and you can. Actually, we always talk about the move fast and stay secure. Customers choose eight of us for self service, the elasticity of the price, and you can take advantage of those unless your security can actually keep up with you. So the fact that everything is based on an FBI you could define infrastructure is code. You can actually enforce standards now where they be before you write a line of code in your dad's office Pipeline were actually being able to detect and react to those things all through code and in a consistent way really allows you to be able to look in your security in a different way and take the kind of philosophy and minds that you've always had around security but actually able to do something with it and be able to maybe do the things you've always wanted to do. But I've never had a chance to do so. I think I think security can actually keep up with you and actually help you different. You're different to your business. Even more than maybe it didn't. >>New capabilities are available now with new options. Exactly. Great stuff. Conversations here at dot com for in Vegas Splunk conference. I'll see they're using You guys have reinvent coming up people be their first week of December. You got a music festival to intersect, which is gonna be fun, But I'm not 10 that. Yeah, don't fall over and die from all these. What are you talking about here? What are the key conversations you're having here? Sure. Here at swan dot com, on your booth to customers. What is it? What's the mean? Sure, >>I think the main talking point is and I'm actually presenting it in the breakout theater this afternoon. We're talking about that taking action portion of like, Data's insecurity or data's in eight of us. How do you do something with what are we enable? And how does a partner like Splunk come in? And what is that? Taking action actually looked like to allow you to be able to do things that scale and be able to leverage on take advantage of your precious resource is and use them in the best way possible something. But that's a lot of the conversation that we're having and things that were focused. >>And what do you hope to walk away packs tonight? It's gonna be for people leaving that session. >>I think I think people should should walk away and understand that it is within their reach to be able to actually be able to to kind of have this nirvana of being able to sit to react to security events and not have to have a human engaged in every single thing. It is a crawl, walk, run type approach you're gonna need to figure out. How do I know when I see this one of the things I want to do? How do I automate that? Validate that that's actually true and then implement it and then go back and do the next thing that really like customers to walk away to know that that is possible on that, with a little bit of investment, they can make it happen and that at a certain point it will really have benefits. >>Well, eight of us have been following you guys for eight years of Cuba's will be our ninth year, I think for reinvent been fun to watch Amazon growing. I'm sure they'll be. Thousands of new announcements every year is always away with volume of new stuff. Give a plug for a second on the Amazon partner. Never was your part of your arm and scope of relationships with third party partners how important it is. And what are some of the cool things going on? Sure. So I >>mean the elves on Partner Network we're focused on partnering with, You know, it's really that cell with motion where we're going out and AWS is selling the partners selling. We work with technology providers and solution systems integrators, and we're really focused on just working with them to make sure that the best solution possible is being created four customers so that they could take advantage of the partner solution and the eight of us cloud, and that they're getting some sort of a unique value that they're going to get by using the cloud and that partner solution together to help them be security or or any other sort of area that they feel more confident. That could be more successful in the crowd through a combination of both of us and >>there's a whole team. It's not like a few guys organization, hole or committed. Thio Amazon partners. >>Yes, yes, yes. I mean, you know, I'm one of many solution architects on the part of team way have partner managers. We have market. We have the whole gamut of people that are working globally with our partners to help them really kind of have a great success. And in a great story to tell about >>people throw on foot out there. Amazon doesn't work with partners. Not true. >>We have tens of thousands of partners, and that's my job. I'm working with partners on a daily basis. I would events like this. Someone phone calls I'm providing guidance is very much a core thing that we're focusing on. >>Harder Network has got marketplace. Amazons are really putting. Their resource is behind with mission of helping customs with partners. >>Yes, definitely. And and we do that a lot of our ways way have partners and go through tears way have confidence sees that we actually allow partners to get into, so customers can really go find who's who's the best or who should I be looking at first when I have this particular problem to solve their we've got a security confidence. He may have confidence season really working to help our customers understand. Who are these partners and how can they help that with >>We've been following Terry. Wisest career is an amazing job. No, he's handed the reins over to new new management is gonna chill for awhile. Congratulations on all your success with Amazon and appreciate it. Thanks for Thanks for having me, Scott War Pretty Solutions for AWS Amazon Webster's here inside the Cube at Splunk dot com 10th year of their conference, Our seventh year covering with Cuba, John Kerry will be back with more after this short break.
SUMMARY :
19. Brought to you by spunk. This is their annual conference. Both sides of the house eight of us and slugger are leaning in thio And so you guys are really focused on cloud security able to execute on that and be able to feel confident in what they're doing on running on AWS FX for Tracing Micro Service's around the corner. Yeah, I don't think you talk about our partners. What the security hub. labeling customers to kind of get a lot more visibility and what's going on with US But you have a relationship with slung, say 1/3 party. It is a consumer of all the data that is in a customer security have environment so you can feed And here recently, he's one of the team's bunked with as they continue to grow, you know, What's sure just clarify that peace is the fact that security it gives you that security view across multiple eight of US accounts. Thanks for the free consulting with you Live on Cube. getting that centralization spot for everything related to your eight of us environments It's kind of crazy the same time because you have clouds scale. So the fact that everything is based on an FBI you What are the key conversations you're having here? that scale and be able to leverage on take advantage of your precious resource is and use them in the best And what do you hope to walk away packs tonight? customers to walk away to know that that is possible on that, with a little bit of investment, they can make it happen and that Well, eight of us have been following you guys for eight years of Cuba's will be our ninth year, the eight of us cloud, and that they're getting some sort of a unique value that they're going to get by using the cloud and that It's not like a few guys organization, hole or committed. I mean, you know, I'm one of many solution architects on the part of team way have partner managers. Amazon doesn't work with partners. I would events like this. mission of helping customs with partners. that with No, he's handed the reins over to new new
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Gaidar Magdanurov, Acronis | Acronis Global Cyber Summit 2019
>>from Miami Beach, Florida It's the >>Q covering >>a Cronus Global Cyber Summit 2019. Brought to you by a Cronus. Welcome back to the cubes coverage here in Miami Beach of the Blue Hotel. I'm John Kerry. Hosting the Cube for Cronus is global Cyber. Summit 2019. We're here with the chief marketing officer CMO Guide. Our magnet. Nora. Welcome to the Cube. Thanks for having us. And thanks for coming on. Thank you for talking to me. Not a bad venue. Miami Beach People like it here. It's got a good vibe. >>Yes, a lot of entertainment, actually. For an event perspective, having people in such a nice place is very tough because you have to keep them inside somehow. And you cannot lock their doors. So we have to have really good content. >>People are feeling good. I can see a lot of people smiling people very happy. Congratulations. Take us through the event. Why the event here? What's the main theme? What's the top story that you're telling here at the global Cyber summit? 2019? Sure. So >>way were talking about cyber protection for quite a while. And cyber protection is simple. Terms is combining data protection of cyber security because what we see is happening in the digital world is that traditional data protection, not enough anymore cannot really protect you against all of the threats that you have out there and the number of messages growing. So cyber protection super important and we're developing and selling it for quite a while. But now it is time to keep off really a big push for cyber protection because we have the products that can enable our partners, resellers, service providers, enable and customers and enterprise I t. To deliver seven protection to their work clothes. What we do here at the Summit way, announcing three major things One is a furnace cyber infrastructure, which is a secure, hyper converged infrastructure for running cyber protection. That's external port on the edge workloads because when you run something in the data center, you have the perimeter security. You can protect you with moment. You get out of the data center, you need something really secure and easy to use and also cost efficient because the number of foreclosures growing outside of data center rapidly. So we have this cyber infrastructure way prevented here. Second piece is cyber platform. Cyber is the way for any third party to customize, integrate or extend cyber protection so they can take parts and pieces and integrated into their applications, for they can integrate an application support for customers so they can expand the portfolio of solutions. So that's another picnic. It's a huge thing. No, everybody can integrate cyber protection in any solution and support any type of work. And the third thing going on here is the product, according Cyber Protect, which is basically combination off back up, just a recovery. Cyber security. We have a non to virus. We have anti malware capabilities, but we also have vulnerability assessment, Hatch management, remote management. So it's a combination of multiple tools into one package. So that's really designed for a guy who is already tied off agent for teeth. They don't lots of obligations and doing different things. Tired of managing many things so way, offering them a tool that combines everything that they need to manage outside of the data center. >>You know, I've been really impressed with you guys and do my research for this. Two things jumped out at anyone recover cybersecurity, most from the enterprise space, but also from a data space. You guys have been around for a long time. Great growth, a lot of customers. Great channel relationship with Go to market, which has been successful for you guys in cyber. So cyber security has been your wheelhouse is company, but it's interesting. This theme of the enterprise is coming into focus. So to me, I think it's a huge opportunity. From a market standpoint on the enterprise, you're Tim has traditionally been cyber security. But story is interesting. Your since you're telling an i t story with cyber telling a data story in context to cyber these air coming together, these worlds are here. Talk about that dynamic in the market because that's a market you're targeting specifically. >>So, first of all, a little correction. We do cyber protection, and it's an important difference between several protection of several security, because what we do wait combined data protection so traditional backup disaster recovery file, sink and share all those tools with security. That's vision what is needed for the border protection. So Christ was a traditional data protection company for quite a while, and then we realized that there is this need for security integrated with data protection way started to implement that. So now we're introducing to the market a new type of solution that everybody now recognizes integrated solution between data protection and cyber security. So the market without solution is virtually anybody. But when you talk about the enterprise, the key workloads where you really need that is the edge. So everything outside of the data center edge and end points. And the thing here is that you have just a tiny fraction of all of the devices in your data center. Everything is outside and protecting it, managing it. It's really complicated. That's what we offer now. So you can start protecting those workloads and the edge, what it's like for clothes and >>talk about the product specifically because this platform enabling is interesting. You have a P eyes. You're opening up your developer network of S, V S and M S P's and your customer base. How is that platform going to help that EJ problem and simplify the protection has taken years. >>That helps in a different expects. So in one hand, way as a company would never be able to support all types of work clothes because there's so many different applications and people want to have application and wear protection. So any third party, any eyes via have the expertise with a particular application, they can develop their own workload support so they can support more loads that can support different type of stores. Destinations they can create. Different service is on top off the data so they can process the data. So, for example, they can deliver a malware scanner on top of the back of that will be integrated in the backup solution right so they can extend the platform in that sense. But also it's an opportunity for service providers because full service provided they trying thio differentiate. They all look for something that I will help them to tell the story that they different from the others because the major problem is that if you a service provider you have multiple customers for them, it's very easy to switch to another service providers. So the old for those differentiators and without blood when they can customize they can integrate it with a particular systems and they can focus on specific application. So let's say electronic medical records they can support that for their particular customers. And the customers are going to switch to another provider because they have this customization. And they have a lot of expertise that they can implement through the platform and create a custom my solution, that only them can develop and deliver. So that's That's another aspect of the platform. Only four eyes, these wonderful service providers. Then we talk about resellers and distributors. They can integrate the plot, thicken, integrated with their market places they can. Cell service is directly from the tools that they're building already or the solution marketplace ability. >>Talk about the difference between data protection and cyber protection, because those are kind of now coming together. As you're pointing out target persona for I t. Has been C i o or T buyer on, then you have a C so chief of security from large firms way, Who's buying? Who's using the product, is it? See I owe with staffers in the sea so and because it's like a data protection the old way, it's like, OK, storage, that's the I t. Fire down the list. Five. Storage, both on data protection. That's the old way. The new way is kind of bring it together. Who's that? Is a very good >>question. So I would think about the traditional data center, and we think about the rows of people who work with the data center, their storage guys, working guy, security guys. They may have different goals, different budget. They can be separate. Organization may not even be talking to each other. So selling a combination integrate solution to the data percent. It's complicated, and we've seen that stories many times. C'mon taken very. They try to sell security together. They failed just because it's very difficult to do that. But what we do is we go to the other type of person to the edge guy, the guy who's responsible for the whole infrastructure outside of a data center. Usually it's one team of one person, and they cover everything and they have a problem. They have multiple solution. They have to manage more solutions. You have people, you have to hire more training you have to make, and the reliability of this is just going down because you have to manage multiple tools. Update on different schedules and it's a disaster for a lot of companies. So we go to that guy with the department and tell them, Hey, here's a solution. Now we'll cover most of your knees >>and the number one problem you're solving. What? What's the problem? Statement. Take the high order bid on the promise the >>protection of the device So you protect data application and system that device. Talk >>aboutthe. Range the platform protection. Get the core platform protection infrastructure. Cloud backup. You've got core areas in the model, which one is the most popular in terms of where customers start to rethink their architecture when they start thinking platform versus tools? Because a lot of custom that we talk to and we pull in our community are all in the sea, so specifically are hard core way Don't want another tool way have a lot of tools in the tool shed, so to speak way want to get data horizontally scalable? We don't want to have an enabling platform software, but they have a machine learning and may I be very specific in service is that we use so trying to balance that architecture is what's on there. That's essentially what you guys are doing. So why that's important and why it's important for the customer. >>Exactly. And I I would take a step back here. So a lot of people want to think about protection of data, sleeping in traditional terms, data protection back up. I have a coffee somewhere. So in case something bad happens, I will be able to get back to that coffee. But now people started to understand it's not enough. First of all, they want to get value from the data, so data should be available. It should be fresh, and it should be authentic, So they want to make sure that they have the data they can trust. So the moment the shift from traditional having a coffee to having data that I can use and get Mellie from the data we start thinking about how they can make it work in a way that you always have data available. You don't wasting time, you know, losing anything. And you have a proof that you have that regional data thistles where we play. So we come to them and tell them that simple story. So in the past, you hit by run somewhere for you hit by malware. Attack somebody. A Texas system. You would say, OK, I'll go back to my backup, I'll find those files. I'll recover them. I would hope that they're not too old way offer them is the automatic recovery. They get everything back and they have everything. That was the most fresh data that they need. And we have guarantee that this is the original data they have because what's happening now in the cyber security market? And there were a lot of people Aquino they were talking about it and security experts. Is that the hackers Not on Lee, corrupting a day of stealing your data, the old so mortifying in a way, to influence your decisions. So they do like small, tiny modification, and you're sending your paychecks to somebody else. That's what they basically trying to do all the time. So you have to be able to trust the day of the job. So the moment you think about the chocks enough in the city of the Data, you think, OK, it's not just back up anymore. I need cyber protection. I need something that will actually help me to trust my data. >>You see in the examples everywhere you pointed out visual threats, you know the automation of cyber crime. You're seeing Ransomware. That's killer. And then just personal attacks. This is a really key area. I gotta ask you a question that came up on Twitter the other day. We were talking to folks. This comes up a lot with C. Sosa's well on. This is a quote from acute conversation I had with C. So said, Lookit my environment becoming more complex and costly going up. So that's one killer problem that he has in terms of what he's dealing with his environment. So complexity is going up. You mentioned the edge. It's a big one, right of other things out there wearables and then costs too many vendors, not enough sharing data. So again, this is a very complex and nuanced point. But how did you guys answer that question? So I see it costs. I want cost to go down. I want Plus, he's never gonna go down your abstract thataway. >>Yeah, even more. It's only complexity and cost is also security. More complexity that surfaces. Attack of attack is getting bigger, so you have to find a way to protect it. So answer is integrated type of protection. So what we do. We address five acres of protection and in the digital world, way we call him a Comsat passes safety. You have a copy, you can recover accessibility. You have a copy that you can access when you need it, where you need it. On privacy. You have control where your data is and who can access the data. That authenticity. You have a way to prove that. This is your reach, Dana. And then security. You have protection against external attacks. So we combine it all together into one solution. So you deploy one single agent that will provide backup just recovery. Crossing in. Sure. Hold the service that you need to work with your data Creative copy of the data to share your data, but also its integrated security. So we'll ensure that we passed your system. You have up to date Aly update installed. You have everything up to date. Everything's protected. Then we have an antivirus we have on tomorrow where we have the ability to manage the system. So everything is packed, packaged into one solution. So you don't have multiple agents that are incompatible. Multiple agencies have to update on different schedules multiple people who have to support different types of agents. Everything is combined. So that way we decrease the complexity and then increase the security because security is already integrated. And then the last final piece of the cost is the infrastructure solution that way. So what? We have a current seven infrastructure. It's either a softer applying to heart of our clients that is designed specifically for cyber protection were close, so it can't replace your standard H c I. But it gives you an ability to store data in the mosque obstetrician way. You get our appliance like in the hardware. You have a cheap stories for your secondary data for disaster. Recovery you can do that is to recover that appliance, or you can take our soccer appliance and deployed to commodity hardware. You don't have to buy a very expensive story track. You just deployed to the hard way that you have and use it on there. So that way we sold. It caused problems >>to get multiple options basically on that. Okay, so I gotta ask you the hard question that's going through everyone's mind is okay. I hear this story is too good to be true. Everyone must be. It must be a platform from wars are out there, sees this. They're pandering to customers. What makes you different? Prove that you're valuable to me. Show some evidence Where your differentiation How do you answer the differentiation? What makes you guys different? >>I would say the answer to that is innovation. So everybody has a platform. Everybody's building a glass from I. D. C was proclaiming its in Europe platforms probably three or four years ago. So everybody's talking about it, right? So way do they have the platform about the core differentiation is the innovation that we have Where the first company to use Blockchain for authenticity so we can record way hash coats Oh, files to change And then you can use it to get the verification that you have the original copy of the file in a time step where the 1st 1 to integrate the anti ransomware protection into the back so you don't really have to recover after my run somewhere you get all the files back, it will be the most recent files that you had. So you're getting it all back and it works there, So those innovation they already implemented off platform. So the moment you get a lot from you have all that you need. Old basics. You have user management quarter management so you can deploy and feel for you. Can you? Can? >>Was interesting is you have a holistic view on data, not just narrow view on day that Zach Lights and the I think the integrated is killer customer success. Anecdotal sound bites you can share. What are some of that? Some of feedback you hear from customers on this >>so feedback from customers. The best feedback is that we're hearing from our customers have issues, right? That's the best thing to d'oh. So when things go right with customers happy and you can go online and check out the mosque. Interesting case that >>we have with our scores partnerships because sports of becoming digital so >>everything's difficult depends on data. When you think Formula One isn't data, they lose data, they lose the race, so they have a tremendous amount of data and they have to transfer to a different location to transfer from the track to the headquarters. So we had implemented our cyber protection for a few teams in Formula One and you can just go online and check out that way. Ken Story, Williams Formula One. Great story. They actually tell people how they use it, how it helps them way. Have a bunch of those stories. >>You know, industrial I o. T. Is a huge area. I think you guys have a great opportunity there. People talk about digital threats and getting hacked as individuals. Equipment, machinery can get back to a device on your car. Certainly sports betting on it. Certainly someone's gonna want to manipulate it everything >>now, because we have our separate protects Operation center. We have engineers and security expert watching What's going on. We're collecting feedbacks from our customers and partners. We kill some crazy story all the time. Like what hikers now do. They would have into your email start fortifying your e mails and your documents that you had there because it's digital. There is no trace. You don't really know what was their original documents, so they eventually it will get you to transfer money to wrong account or do something with your assets. You will not going todo and it's just becoming more and more prominent because every digital. Now you don't even have a cocky or a document that's stating how much money you have in your bank. What if you wake up tomorrow instead of $1,000,000? You see $1000 you have no proof that you actually had something else, right? >>Cyber protections of data problem. You guys tackling with creative platform? Yes. Congratulations. Better. Thanks for coming on the Cube. Thanks for your insights. It's a cube jumper. You're watching us here at Miami Beach of the Crows Global Cyber Summit 2019. More coverage after this short break.
SUMMARY :
Brought to you by a Cronus. place is very tough because you have to keep them inside somehow. What's the top story that you're telling here at the global That's external port on the edge workloads because when you run something in the data You know, I've been really impressed with you guys and do my research for this. about the enterprise, the key workloads where you really need that is the edge. How is that platform going to help that EJ problem and simplify So the old for those differentiators or T buyer on, then you have a C so chief of security from large firms way, You have people, you have to hire more training you have and the number one problem you're solving. protection of the device So you protect data application and system that device. That's essentially what you guys are doing. So the moment you think about the chocks enough in the city of the Data, you think, OK, it's not just back up anymore. You see in the examples everywhere you pointed out visual threats, you know the automation of cyber crime. You have a copy that you can access when you need it, Okay, so I gotta ask you the hard question that's So the moment you get a lot from you have all that you need. Was interesting is you have a holistic view on data, not just narrow view on day that Zach Lights and the I think the That's the best thing to d'oh. a few teams in Formula One and you can just go online and check out that way. I think you guys have a great opportunity there. so they eventually it will get you to transfer money to wrong account or do something with your assets. Thanks for coming on the Cube.
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William Toll, Acronis | Acronis Global Cyber Summit 2019
>>from Miami Beach, Florida It's the key. You covering a Cronus Global Cyber Summit 2019. Brought to you by a Cronus. >>Hello, everyone. Welcome to the Cube coverage here in Miami Beach Front and Blue Hotel with Cronus Global Cyber Summit 2019 2 days of coverage. Where here, Getting all the action. What's going on in cyber tools and platforms are developing a new model of cybersecurity. Cronus Leader, Fast growing, rapidly growing back in here in the United States and globally. We're here. William Toll, head of product marketing Cronus. Thanks for coming. I appreciate it. >>Thanks, John. I'm excited. You're >>here so way were briefed on kind of the news. But you guys had more news here. First great key notes on then special guest Shark tank on as well. That's a great, great event. But you had some news slip by me. You guys were holding it back. >>So we've opened our A p I, and that's enabling a whole ecosystem to build on top of our cyber protection solutions. >>You guys have a platform infrastructure platform and sweet asserts from backup all the way through protection. All that good stuff as well. Partners. That's not a channel action platforms are the MoD has been rapidly growing. That's 19 plus years. >>And now, with the opening of our AP, eyes were opening the possibility for even Maur innovation from third parties from Eyes V's from managed service providers from developers that want to build on our platform and deliver their solutions to our ecosystem. >>You guys were very technical company and very impressed with people. Actually, cyber, you gotta have the chops, you can't fake it. Cyber. You guys do a great job, have a track record, get the P I. C B Also sdk variety, different layers. So the FBI is gonna bring out more goodness for developers. You guys, I heard a rumor. Is it true that you guys were launching a developer network? >>That's right. So the Cronus developer network actually launches today here in the show, and we're inviting developed officials. That's official. Okay. And they can go to developers that Cronus dot com and when they go in there, they will find a whole platform where they can gain access to forums, documentation and logs, and all of our software development kids as well as a sandbox, so developers can get access to the platform. Start developing within minutes. >>So what's the attraction for Iess fees and developers? I mean, you guys are here again. Technical. What is your pitch developers? Why would they be attracted to your AP eyes? And developer Resource is >>sure it's simple. Our ecosystem way have over 50,000 I t channel partners and they're active in small businesses. Over 500,000 business customers and five million and customers all benefit from solutions that they bring to our cyber cloud solutions >>portal. What type of solutions are available in the platform today? >>So their solutions that integrate P s a tools professional service is automation are mm tools tools for managing cloud tools for managing SAS applications. For example, one of our partners manages office 3 65 accounts. And if you put yourselves in the shoes of a system administrator who's managing multiple SAS applications now, they can all be managed in the Cronus platform. Leverage our user experience. You I s t k and have a seamless experience for that administrator to manage everything to have the same group policies across all of this >>depression. That success with these channel a channel on Channel General, but I s freeze and managed service ROMs. Peace. What's the dynamic between Iess, freeze and peace? You unpack that? >>Sure. So a lot of m s peace depend on certain solutions. One of our partners is Connectwise Connectwise here they're exhibiting one sponsors at at this show and their leader in providing managed to lose management solutions for M s. He's to manage all of their customers, right? And then all the end points. >>So if I participate in the developer network, is that where I get my the FBI's someone get the access to these AP eyes? >>So you visits developer data cronies dot com. You come in, you gain access to all the AP eyes. Documentation way Have libraries that'll be supporting six languages, including C sharp Python, java. Come in, gain access to those documentation and start building. There's a sandbox where they could test their code. There's SD K's. There's examples that are pre built and documentation and guides on how to use those s >>So customer the end. You're in customers or your channel customers customer. Do they get the benefits of the highest stuff in there? So in other words, that was the developer network have a marketplace where speed push their their solutions in there. >>Also launching. Today we have the Cronus Cyber Cloud Solutions portal and inside there there's already 30 integrations that we worked over the years to build using that same set of AP eyes and SD case. >>Okay, so just get this hard news straight. Opening up the AP eyes. That's right. Cronus Developer Network launched today and Cloud Solutions Portal. >>That's right, Cyber Cloud Solutions Portal Inside there there's documentation on all the different solutions that are available today. >>What's been the feedback so far? Those >>It's been great. You know, if we think about all the solutions that we've already integrated, we have hundreds of manage service providers using just one solution that we've already integrated. >>William, we're talking before we came on camera about the old days in this business for a long time just a cube. We've been documenting the i t transformation with clouds in 10 years. I've been in this in 30 years. Ways have come and gone and we talked to see cells all the time now and number one constant pattern that emerges is they don't want another tour. They want a solid date looking for Jules. Don't get me wrong, the exact work fit. But they're looking for a cohesive platform, one that's horizontally scaled that enables them to either take advantage of a suite of service. Is boy a few? That's right. This is a trend. Do you agree with that? What you're saying? I totally agree >>with that, right? It makes it much easier to deal with provisioning, user management and billing, right? Think about a man of service provider and all of their customers. They need that one tool makes their lives so much easier. >>And, of course, on event would not be the same. We didn't have some sort of machine learning involved. How much his machine learning been focused for you guys and what's been some of the the innovations that come from from the machine. I mean, you guys have done >>artificial intelligence is critical today, right? It's, uh, how we're able to offer some really top rated ransomware protection anti malware protection. We could not do that without artificial intelligence. >>Final question for you. What's the top story shows week If you have to kind of boil it down high order bit for the folks that couldn't make it. Watching the show. What's the top story they should pay attention to? >>Top story is that Cronus is leading the effort in cyber protection. And it's a revolution, right? We're taking data protection with cyber security to create cyber protection. Bring that all together. Really? Democratize is a lot of enterprise. I t. And makes it accessible to a wider market. >>You know, we've always said on the Q. Go back and look at the tapes. It's a date. A problem that's right. Needed protection. Cyber protection. Working him, >>Cronus. Everything we do is about data. We protect data from loss. We protect data from theft and we protect data from manipulation. It's so critical >>how many customers you guys have you? I saw some stats out there. Founded in 2003 in Singapore. Second headquarters Whistle in 2000 a global company, 1400 employees of 32 offices. Nice nice origination story. They're not a Johnny come lately has been around for a while. What's the number? >>So five million? Any customers? 500,000 business customers. 50,000 channel partners. >>Congratulations. Thanks. Thanks for having us here in Miami Beach. Thanks. Not a bad venue. As I said on Twitter just a minute ago place. Thanks for Thanks. All right, John. Just a cube coverage here. Miami Beach at the front in Blue Hotel for the Cyber Global Cyber Security Summit here with Cronus on John Kerry back with more coverage after this short break.
SUMMARY :
Brought to you by a Cronus. Welcome to the Cube coverage here in Miami Beach Front and Blue Hotel with Cronus Global You're But you guys had more news here. to build on top of our cyber protection solutions. You guys have a platform infrastructure platform and sweet asserts from backup all the way through from developers that want to build on our platform and deliver their solutions to So the FBI is gonna bring out more So the Cronus developer network actually launches today here in the show, I mean, you guys are here again. and customers all benefit from solutions that they bring to What type of solutions are available in the platform today? experience for that administrator to manage everything to have the same group policies What's the dynamic between One of our partners is Connectwise Connectwise here they're exhibiting one So you visits developer data cronies dot com. So customer the end. Today we have the Cronus Cyber Cloud Solutions portal and inside there That's right. documentation on all the different solutions that are available today. You know, if we think about all the solutions that we've already integrated, We've been documenting the i t transformation with clouds in 10 years. It makes it much easier to deal with provisioning, user management that come from from the machine. We could not do that without artificial intelligence. What's the top story shows week If you have to kind of boil it down high order bit for the folks Top story is that Cronus is leading the effort in cyber protection. You know, we've always said on the Q. Go back and look at the tapes. and we protect data from manipulation. What's the number? So five million? Miami Beach at the front in Blue Hotel for the Cyber
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