Amir Khan & Atif Khan, Alkira | Supercloud2
(lively music) >> Hello, everyone. Welcome back to the Supercloud presentation here. I'm theCUBE, I'm John Furrier, your host. What a great segment here. We're going to unpack the networking aspect of the cloud, how that translates into what Supercloud architecture and platform deployment scenarios look like. And demystify multi-cloud, hybridcloud. We've got two great experts. Amir Khan, the Co-Founder and CEO of Alkira, Atif Khan, Co-Founder and CTO of Alkira. These guys been around since 2018 with the startup, but before that story, history in the tech industry. I mean, routing early days, multiple waves, multiple cycles. >> Welcome three decades. >> Welcome to Supercloud. >> Thanks. >> Thanks for coming on. >> Thank you so much for having us. >> So, let's get your take on Supercloud because it's been one of those conversations that really galvanized the industry because it kind of highlights almost this next wave, this next side of the street that everyone's going to be on that's going to be successful. The laggards on the legacy seem to be stuck on the old model. SaaS is growing up, it's ISVs, it's ecosystems, hyperscale, full hybrid. And then multi-cloud around the corners cause all this confusion, everyone's hand waving. You know, this is a solution, that solution, where are we? What do you guys see as this supercloud dynamic? >> So where we start from is always focusing on the customer problem. And in 2018 when we identified the problem, we saw that there were multiple clouds with many diverse ways of doing things from the network perspective, and customers were struggling with that. So we delved deeper into that and looked at each one of the cloud architectures completely independent. And there was no common solution and customers were struggling with that from the perspective. They wanted to be in multiple clouds, either through mergers and acquisitions or running an application which may be more cost effective to run in something or maybe optimized for certain reasons to run in a different cloud. But from the networking perspective, everything needed to come together. So that's, we are starting to define it as a supercloud now, but basically, it's a common infrastructure across all clouds. And then integration of high lift services like, you know, security or IPAM services or many other types of services like inter-partner routing and stuff like that. So, Amir, you agree then that multi-cloud is simply a default result of having whatever outcomes, either M&A, some productivity software, maybe Azure. >> Yes. >> Amazon has this and then I've got on-premise application, so it's kinds mishmash. >> So, I would qualify it with hybrid multi-cloud because everything is going to be interconnected. >> John: Got it. >> Whether it's on-premise, remote users or clouds. >> But have CTO perspective, obviously, you got developers, multiple stacks, got AWS, Azure and GCP, other. Not everyone wants to kind of like go all in, but yet they don't want to hedge too much because it's a resource issue. And I got to learn this stack, I got to learn that stack. So then now, you have this default multi-cloud, hybrid multi-cloud, then it's like, okay, what do I do? How do you spread that around? Is it dangerous? What's the the approach technically? What's some of the challenges there? >> Yeah, certainly. John, first, thanks for having us here. So, before I get to that, I'll just add a little bit to what Amir was saying, like how we started, what we were seeing and how it, you know, correlates with the supercloud. So, as you know, before this company, Alkira, we were doing, we did the SD-WAN company, which was Viptela. So there, we started seeing when people started deploying SD-WAN at like a larger scale. We started like, you know, customers coming to us and saying they needed connectivity into the cloud from the SD-WAN. They wanted to extend the SD-WAN fabric to the cloud. So we came up with an architecture, which was like later we started calling them Cloud onRamps, where we built, you know, a transit VPC and put like the virtual instances of SD-WAN appliances extended from there to the cloud. But before we knew, like it started becoming very complicated for the customers because it wasn't just connectivity, it also required, you know, other use cases. You had to instantiate or bring in security appliances in there. You had to secure all of that stuff. There were requirements for, you know, different regions. So you had to bring up the same thing in different regions. Then multiple clouds, what did you do? You had to replicate the same thing in multiple clouds. And now if there was was requirement between clouds, how were you going to do it? You had to route traffic from somewhere, and come up with all those routing controls and stuff. So, it was very complicated. >> Like spaghetti code, but on network. >> The games begin, in fact, one of our customers called it spaghetti mess. And so, that's where like we thought about where was the industry going and which direction the industry was going into? And we came up with the Alkira where what we are doing is building a common infrastructure across multiple clouds, across in, you know, on-prem locations, be it data centers or physical sites, branches sites, et cetera, with integrated security and network networking services inside. And, you know, nowadays, networking is not only about connectivity, you have to secure everything. So, security has to be built in. Redundancy, high availability, disaster recovery. So all of that needs to be built in. So that's like, you know, kind of a definition of like what we thought at that time, what is turning into supercloud now. >> Yeah. It's interesting too, you mentioned, you know, VPCs is not, configuration of loans a hassle. Nevermind the manual mistakes could be made, but as you decide to do something you got to, "Oh, we got to get these other things." A lot of the hyper scales and a lot of the alpha cloud players now, and cloud native folks, they're kind of in that mode of, "Wow, look at what we've built." Now, they're got to maintain, how do I refresh it? Like, how do I keep the talent? So they got this similar chaotic environment where it's like, okay, now they're already already through, so I think they're going to be okay. But then some people want to bypass it completely. So there's a lot of customers that we see out there that fit the makeup of, I'm cloud first, I've lifted and shifted, I move some stuff to the cloud. But I want to bypass all that learnings from all the people that are gone through the past three years. Can I just skip that and go to a multi-cloud or coherent infrastructure? What do you think about that? What's your view? >> So yeah, so if you look at these enterprises, you know, many of them just to find like the talent, which for one cloud as far as the IT staff is concerned, it's hard enough. And now, when you have multiple clouds, it's hard to find people the talent which is, you know, which has expertise across different clouds. So that's where we come into the picture. So our vision was always to simplify all of this stuff. And simplification, it cannot be just simplification because you cannot just automate the workflows of the cloud providers underneath. So you have to, you know, provide your full data plane on top of it, fed full control plane, management plane, policy and management on top of it. And coming back to like your question, so these nowadays, those people who are working on networking, you know, before it used to be like CLI. You used to learn about Cisco CLI or Juniper CLI, and you used to work on it. Nowadays, it's very different. So automation, programmability, all of that stuff is the key. So now, you know, Ops guys, the DevOps guys, so these are the people who are in high demand. >> So what do you think about the folks out there that are saying, okay, you got a lot of fragmentation. I got the stacks, I got a lot of stove pipes, if you will, out there on the stack. I got to learn this from Azure. Can you guys have with your product abstract the way that's so developers don't need to know the ins and outs of stack's, almost like a gateway, if you will, the old days. But like I'm a developer or team develop, why should I have to learn the management layer of Azure? >> That's exactly what we started, you know, out with to solve. So it's, what we have built is a platform and the platform sits inside the cloud. And customers are able to build their own network or a virtual network on top using that platform. So the platform has its own data plane, own control plane and management plane with a policy layer on top of it. So now, it's the platform which is sitting in different clouds, but from a customer's point of view, it's one way of doing networking. One way of instantiating or bringing in services or security services in the middle. Whether those are our security services or whether those are like services from our partners, like Palo Alto or Checkpoint or Cisco. >> So you guys brought the SD-WAN mojo and refactored it for the cloud it sounds like. >> No. >> No? (chuckles) >> We cannot said. >> All right, explain. >> It's way more than that. >> I mean, SD-WAN was wan. I mean, you're talking about wide area networks, talking about connected, so explain the difference. >> SD-WAN was primarily done for one major reason. MPLS was expensive, very strong SLAs, but very low speed. Internet, on the other hand, you sat at home and you could access your applications much faster. No SLA, very low cost, right? So we wanted to marry the two together so you could have a purely private infrastructure and a public infrastructure and secure both of them by creating a common secure fabric across all those environments. And then seamlessly tying it into your internal branch and data center and cloud network. So, it merely brought you to the edge of the cloud. It didn't do anything inside the cloud. Now, the major problem resides inside the clouds where you have to optimize the clouds themselves. Take a step back. How were the clouds built? Basically, the cloud providers went to the Ciscos and Junipers and the rest of the world, built the network in the data centers or across wide area infrastructure, and brought it all together and tried to create a virtualized layer on top of that. But there were many limitations of this underlying infrastructure that they had built. So number of routes per region, how inter region connectivity worked, or how many routes you could carry to the VPCs of V nets? That all those were becoming no common policy across, you know, these environments, no segmentation across these environments, right? So the networking constructs that the enterprise customers were used to as enterprise class carry class capabilities, they did not exist in the cloud. So what did the customer do? They ended up stitching it together all manually. And that's why Atif was alluding to earlier that it became a spaghetti mess for the customers. And then what happens is, as a result, day two operations, you know, troubleshooting, everything becomes a nightmare. So what do you do? You have to build an infrastructure inside the cloud. Cloud has enough raw capabilities to build the solutions inside there. Netflix's of the world. And many different companies have been born in the cloud and evolved from there. So why could we not take the raw capabilities of the clouds and build a network cloud or a supercloud on top of these clouds to optimize the whole infrastructure and seamlessly connecting it into the on-premise and remote user locations, right? So that's your, you know, hybrid multi-cloud solution. >> Well, great call out on the SD-WAN in common versus cloud. 'Cause I think this is important because you're building a network layer in the cloud that spans out so the customers don't have to get into the, there's a gap in the system that I'm used to, my operating environment, of having lockdown security and network. >> So yeah. So what you do is you use the raw capabilities like bandwidth or virtual machines, or you know, containers, or, you know, different types of serverless capabilities. And you bring it all together in a way to solve the networking problems, thereby creating a supercloud, which is an abstraction layer which hides all the complexity of the underlying clouds from the customer, right? And it provides a common infrastructure across all environments to that customer, right? That's the beauty of it. And it does it in a way that it looks like, if they have the networking knowledge, they can apply it to this new environment and carry it forward. One way of doing security across all clouds and hybrid environments. One way of doing routing. One way of doing large-scale network address translation. One way of doing IPAM services. So people are tired of doing individual things and individual clouds and on-premise locations, right? So now they're getting something common. >> You guys brought that, you brought all that to bear and flexible for the customer to essentially self-serve their network cloud. >> Yes, yeah. Is that the wave? >> And nowadays, from business perspective, agility is the key, right? You have to move at the pace of the business. If you don't, you are losing. >> So, would it be safe to say that you guys have a network supercloud? >> Absolutely, yeah. >> We, pretty much, yeah. Absolutely. >> What does that mean to our customer? What's in it for them? What's the benefit to the customer? I got a network supercloud, it connects, provides SLA, all the capabilities I need. What do they get? What's the end point for them? What's the end? >> Atif, maybe you can talk some examples. >> The IT infrastructure is all like distributed now, right? So you have applications running in data centers. You have applications running in one cloud. Other cloud, public clouds, enterprises are depending on so many SaaS applications. So now, these are, you can call these endpoints. So a supercloud or a network cloud, from our perspective, it's a cloud in the middle or a network in the middle, which provides connectivity from any endpoint to any endpoint. So, you are able to connect to the supercloud or network cloud in one way no matter where you are. So now, whichever cloud you are in, whichever cloud you need to connect to. And also, it's not just connecting to the cloud. So you need to do a lot of stuff, a lot of networking inside the cloud also. So now, as Amir was saying, every cloud has its own from a networking, you know, the concept perspective or the construct, they are different. There are limitations in there also. So this supercloud, which is sitting on top, basically, your platform is sitting into the cloud, but the supercloud is built on top of using your platform. So that abstracts all those complexities, all those limitations. So now your limitations are whatever the limitations of that platform are. So now your platform, that platform is in our control. So we can keep building it, we can keep scaling it horizontally. Because one of the things is that, you know, in this cloud era, one of the things is autoscaling these services. So why can't the network now autoscale also, just like your other services. >> Network autoscaling is a genius idea, and I think that's a killer. I want to ask the the follow on question because I think, first of all, I love what you guys are doing. So, I think it's a great example of this new innovation. It's not obvious until you see it, right? Geographical is huge. So, you know, single instance, global instances, multiple instances, you're seeing global. How do you guys look at that global equation? Because as companies expand their clouds into geos, and then ultimately, you know, it's obviously continent, region and locales. You're going to have geographic issues. So, this is an extension of your network cloud? >> Amir: It is the extension of the network cloud because if you look at this hyperscalers, they're sitting pretty much everywhere in the globe. So, wherever their regions are, the beauty of building a supercloud is that you can by definition, be available in those regions. It literally takes a day or two of testing for our stack to run in those regions, to make sure there are no nuances that we run into, you know, for that region. The moment we bring it up in that region, all customers can onboard into that solution. So literally, what used to take months or years to build a global infrastructure, now, you can configure it in 10 minutes basically, and bring it up in less than one hour. Since when did we see any solution- >> And by the way, >> that can come up with. >> when the edge comes out too, you're going to start to see more clouds get bolted on. >> Exactly. And you can expand to the edge of the network. That's why we call cloud the new edge, right? >> John: Yeah, it is. Now, I think you guys got a good solutions, network clouds, superclouds, good. So the question on the premise side, so I get the cloud play. It's very cool. You can expand out. It's a nice layer. I'm sure you manage the SLAs between latency and all kinds of things. Knowing when not to do things. Physics or physics. Okay. Now, you've got the on-premise. What's the on-premise equation look like? >> So on-premise, the kind of customers, we are working with large enterprises, mid-size enterprises. So they have on-prem networks, they have deployed, in many cases, they have deployed SD-WAN. In many cases, they have MPLS. They have data centers also. And a lot of these companies are, you know, moving the applications from the data center into the cloud. But we still have large enterprise- >> But for you guys, you can sit there too with non server or is it a box or what is it? >> It's a software stack, right? So, we are a software company. >> Okay, so no box. >> No box. >> Okay, got it. >> No box. >> It's even better. So, we can connect any, as I mentioned, any endpoint, whether it's data centers. So, what happens is usually these enterprises from the data centers- >> John: It's a cloud endpoint for you. >> Cloud endpoint for us. And they need highspeed connectivity into the cloud. And our network cloud is sitting inside the or supercloud is sitting inside the cloud. So we need highspeed connectivity from the data centers. This is like multi-gig type of connectivity. So we enable that connectivity as a service. And as Amir was saying, you are able to bring it up in minutes, pretty much. >> John: Well, you guys have a great handle on supercloud. I really appreciate you guys coming on. I have to ask you guys, since you have so much experience in the industry, multiple inflection points you've guys lived through and we're all old, and we can remember those glory days. What's the big deal going on right now? Because you can connect the dots and you can imagine, okay, like a Lambda function spinning up some connectivity. I need instant access to a new route, throw some, I need to send compute to an edge point for process data. A lot of these kind of ad hoc services are going to start flying around, which used to be manually configured as you guys remember. >> Amir: And that's been the problem, right? The shadow IT, that was the biggest problem in the enterprise environment. So that's what we are trying to get the customers away from. Cloud teams came in, individuals or small groups of people spun up instances in the cloud. It was completely disconnected from the on-premise environment or the existing IT environment that the customer had. So, how do you bring it together? And that's what we are trying to solve for, right? At a large scale, in a carrier cloud center (indistinct). >> What do you call that? Shift right or shift left? Shift left is in the cloud native world security. >> Amir: Yes. >> Networking and security, the two hottest areas. What are you shifting? Up or down? I mean, the network's moving up the stack. I mean, you're seeing the run times at Kubernetes later' >> Amir: Right, right. It's true we're end-to-end virtualization. So you have plumbing, which is the physical infrastructure. Then on top of that, now for the first time, you have true end-to-end virtualization, which the cloud-like constructs are providing to us. We tried to virtualize the routers, we try to virtualize instances at the server level. Now, we are bringing it all together in a truly end-to-end virtualized manner to connect any endpoint anywhere across the globe. Whether it's on-premise, home, multiple clouds, or SaaS type environments. >> Yeah. If you talk about the technical benefits beyond virtualizations, you kind of see in virtualization be abstracted away. So you got end-to-end virtualization, but you don't need to know virtualization to take advantage of it. >> Exactly. Exactly. >> What are some of the tech involved where, what's the trend around on top of virtual? What's the easy button for that? >> So there are many, many use cases from the customers and they're, you know, some of those use cases, they used to deliver out of their data centers before. So now, because you, know, it takes a long time to spend something up in the data center and stuff. So the trend is and what enterprises are looking for is agility. And to achieve that agility, they are moving those services or those use cases into the cloud. So another technical benefit of like something like a supercloud and what we are doing is we allow customers to, you know, move their services from existing data centers into the cloud as well. And I'll give you some examples. You know, these enterprises have, you know, tons of partners. They provide connectivity to their partners, to select resources. It used to happen inside the data center. You would bring in connectivity into the data center and apply like tons of ACLs and whatnot to make sure that you are able to only connect. And now those use cases are, they need to be enabled inside the cloud. And the customer's customers are also, it's not just coming from the on-prem, they're coming from the cloud as well. So, if they're coming from the cloud as well as from on-prem, so you need like an infrastructure like supercloud, which is sitting inside the cloud and is able to handle all these use cases. So all of these use cases have to be, so that requires like moving those services from the data center into the cloud or into the supercloud. So, they're, oh, as we started building this service over the last four years, we have come across so many use cases. And to deliver those use cases, you have to have a platform. So you have to have your own platform because otherwise you are depending on somebody else's, you know, capabilities. And every time their capabilities change, you have to change. >> John: I'm glad you brought up the platform 'cause I want to get your both reaction to this. So Bob Muglia just said on theCUBE here at Supercloud, that supercloud is a platform that provides programmatically consistent services hosted on heterogeneous cloud providers. So the question is, is supercloud a platform or an architecture in your view? >> That's an interesting view on things, you know? I mean, if you think of it, you have to design or architect a solution before we turn it into a platform. >> John: It's a trick question actually. >> So it's a, you know, so we look at it as that you have to have an architectural approach end to end, right? And then you build a solution based on that approach. So, I don't think that they are mutually exclusive. I think they go hand in hand. It's an architecture that you turn into a solution and provide that agility and high availability and disaster recovery capability that it built into that. >> It's interesting that these definitions might be actually redefined with this new configuration. >> Amir: Yes. >> Because architecture and platform used to mean something, like, aight here's a platform, you buy this platform. >> And then you architecture solution. >> Architect it via vendor. >> Right, right, right. >> Okay. And they have to deal with that architecture in the place of multiple superclouds. If you have too many stove pipes, then what's the purpose of supercloud? >> Right, right, right. And because, you know, historically, you built a router and you sold it to the customer. And the poor customer was supposed to install it all, you know, and interconnect all those things. And if you have 40, 50,000 router network, which we saw in our lifetime, 'cause there used to be many more branches when we were growing up in the networking industry, right? You had to create hierarchy and all kinds of things to figure out how to solve that problem. We are no longer living in that world anymore. You cannot deploy individual virtual instances. And that's what approach a lot of people are taking, which is a pure overly network. You cannot take that approach anymore. You have to evolve the architecture and then build the solution based on that architecture so that it becomes a platform which is readily available, highly scalable, and available. And at the same time, it's very, very easy to deploy. It's a SaaS type solution, right? >> So you're saying, do the architecture to get the solution for the platform that the customer has. >> Amir: Yes. >> They're not buying a platform, they end up with a platform- >> With the platform. >> as a result of Supercloud path. All right. So that's what's, so you mentioned, that's a great point. I want to double click on what you just said. 'Cause I like that what you said. What's the deployment strategy in your mind for supercloud? I'm an architect. I'm at an enterprise in the Midwest. I'm an insurance company, got some cloud action going on. I'm mostly on-premise. I've got the mandate to transform the company. We have apps. We'll be fully transformed in five years. What's my strategy? What do I do? >> Amir: The resources. >> What's the deployment strategy? Single global instance, code in every region, on every cloud? >> It needs to be a solution which is available as a SaaS service, right? So from the customer's perspective, they are onboarding into the supercloud. And then the supercloud is allowing them to do whatever they used to do, you know, historically and in the new world, right? That needs to come together. And that's what we have built is that, we have brought everything together in a way that what used to take months or years, and now taking an hour or two hours, and then people test it for a week or so and deploy it in production. >> I want to bring up something we were talking about before we were on camera about the TCP/IP, the OSI model. That was a concept that destroyed the proprietary narcissist. Work operating systems of the mini computers, which brought in an era of tech prosperity for generations. TCP/IP was kind of the magical moment that allowed for that kind of super networking connection. Inter networking is what's called as a category. It feels like something's going on here with supercloud. The way you describe it, it feels like there's this unification idea. Like the reality is we've got multiple stuff sitting around by default, you either clean it up or get rid of it, right? Or it's almost a, it's either a nuance, a new nuisance or chaos. >> Yeah. And we live in the new world now. We don't have the luxury of time. So we need to move as fast as possible to solve the business problems. And that's what we are running into. If we don't have automated solutions which scale, which solve our problems, then it's going to be a problem. And that's why SaaS is so important in today's world. Why should we have to deploy the network piecemeal? Why can't we have a solution? We solve our problem as we move forward and we accomplish what we need to accomplish and move forward. >> And we don't really need standards here, dude. It's not that we need a standards body if you have unification. >> So because things move so fast, there's no time to create a standards body. And that's why you see companies like ours popping up, which are trying to create a common infrastructure across all clouds. Otherwise if we vent the standardization path may take long. Eventually, we should be going in that direction. But we don't have the luxury of time. That's what I was trying to get to. >> Well, what's interesting is, is that to your point about standards and ratification, what ratifies a defacto anything? In the old days there was some technical bodies involved, but here, I think developers drive everything. So if you look at the developers and how they're voting with their code. They're instantly, organically defining everything as a collective intelligence. >> And just like you're putting out the paper and making it available, everybody's contributing to that. That's why you need to have APIs and terra form type constructs, which are available so that the customers can continue to improve upon that. And that's the Net DevOps, right? So that you need to have. >> What was once sacrilege, just sayin', in business school, back in the days when I got my business degree after my CS degree was, you know, no one wants to have a better mousetrap, a bad business model to have a better mouse trap. In this case, the better mouse trap, the better solution actually could be that thing. >> It is that thing. >> I mean, that can trigger, tips over the industry. >> And that that's where we are seeing our customers. You know, I mean, we have some publicly referenceable customers like Coke or Warner Music Group or, you know, multiple others and chart industries. The way we are solving the problem. They have some of the largest environments in the industry from the cloud perspective. And their whole network infrastructure is running on the Alkira infrastructure. And they're able to adopt new clouds within days rather than waiting for months to architect and then deploy and then figure out how to manage it and operate it. It's available as a service. >> John: And we've heard from your customer, Warner, they were just on the program. >> Amir: Yes. Okay, okay. >> So they're building a supercloud. So superclouds aren't just for tech companies. >> Amir: No. >> You guys build a supercloud for networking. >> Amir: It is. >> But people are building their own superclouds on top of all this new stuff. Talk about that dynamic. >> Healthcare providers, financials, high-tech companies, even startups. One of our startup customers, Tekion, right? They have these dealerships that they provide sales and support services to across the globe. And for them to be able to onboard those dealerships, it is 80% less time to production. That is real money, right? So, maybe Atif can give you a lot more examples of customers who are deploying. >> Talk about some of the customer activity. What are they like? Are they laggards, they innovators? Are they trying to hit the easy button? Are they coming in late or are you got some high customers? >> Actually most of our customers, all of our customers or customers in general. I don't think they have a choice but to move in this direction because, you know, the cloud has, like everything is quick now. So the cloud teams are moving faster in these enterprises. So now that they cannot afford the network nor to keep up pace with the cloud teams. So, they don't have a choice but to go with something similar where you can, you know, build your network on demand and bring up your network as quickly as possible to meet all those use cases. So, I'll give you an example. >> John: So the demand's high for what you guys do. >> Demand is very high because the cloud teams have- >> John: Yeah. They're going fast. >> They're going fast and there's no stopping. And then network teams, they have to keep up with them. And you cannot keep deploying, you know, networks the way you used to deploy back in the day. And as far as the use cases are concerned, there are so many use cases which our customers are using our platform for. One of the use cases, I'll give you an example of these financial customers. Some of the financial customers, they have their customers who they provide data, like stock exchanges, that provide like market data information to their customers out of data centers part. But now, their customers are moving into the cloud as well. So they need to come in from the cloud. So when they're coming in from the cloud, you cannot be giving them data from your data center because that takes time, and your hair pinning everything back. >> Moving data is like moving, moving money, someone said. >> Exactly. >> Exactly. And the other thing is like you have to optimize your traffic flows in the cloud as well because every time you leave the cloud, you get charged a lot. So, you don't want to leave the cloud unless you have to leave the cloud, your traffic. So, you have to come up or use a service which allows you to optimize all those traffic flows as well, you know? >> My final question to you guys, first of all, thanks for coming on Supercloud Program. Really appreciate it. Congratulations on your success. And you guys have a great positioning and I'm a big fan. And I have to ask, you guys are agile, nimble startup, smart on the cutting edge. Supercloud concept seems to resonate with people who are kind of on the front range of this major wave. While all the incumbents like Cisco, Microsoft, even AWS, they're like, I think they're looking at it, like what is that? I think it's coming up really fast, this trend. Because I know people talk about multi-cloud, I get that. But like, this whole supercloud is not just SaaS, it's more going on there. What do you think is going on between the folks who get it, supercloud, get the concept, and some are who are scratching their heads, whether it's the Ciscos or someone, like I don't get it. Why is supercloud important for the folks that aren't really seeing it? >> So first of all, I mean, the customers, what we saw about six months, 12 months ago, were a little slower to adopt the supercloud kind of concept. And there were leading edge customers who were coming and adopting it. Now, all of a sudden, over the last six to nine months, we've seen a flurry of customers coming in and they are from all disciplines or all very diverse set of customers. And they're starting to see the value of that because of the practical implications of what they're doing. You know, these shadow IT type environments are no longer working and there's a lot of pressure from the management to move faster. And then that's where they're coming in. And perhaps, Atif, if you can give a few examples of. >> Yeah. And I'll also just add to your point earlier about the network needing to be there 'cause the cloud teams are like, let's go faster. And the network's always been slow because, but now, it's been almost turbocharged. >> Atif: Yeah. Yeah, exactly. And as I said, like there was no choice here. You had to move in this industry. And the other thing I would add a little bit is now if you look at all these enterprises, most of their traffic is from, even from which is coming from the on-prem, it's going to the cloud SaaS applications or public clouds. And it's more than 50% of traffic, which is leaving your, you know, what you used to call, your network or the private network. So now it's like, you know, before it used to just connect sites to data centers and sites together. Now, it's a cloud as well as the SaaS application. So it's either internet bound or the public cloud bound. So now you have to build a network quickly, which caters to all these use cases. And that's where like something- >> And you guys, your solution to me is you eliminate all that work for the customer. Now, they can treat the cloud like a bag of Legos. And do their thing. Well, I oversimplify. Well, you know I'm talking about. >> Atif: Right, exactly. >> And to answer your question earlier about what about the big companies coming in and, you know, now they slow to adopt? And, you know, what normally happens is when Cisco came up, right? There used to be 16 different protocols suites. And then we finally settled on TCP/IP and DECnet or AppleTalk or X&S or, you know, you name it, right? Those companies did not adapt to the networking the way it was supposed to be done. And guess what happened, right? So if the companies in the networking space do not adopt this new concept or new way of doing things, I think some of them will become extinct over time. >> Well, I think the force and function too is the cloud teams as well. So you got two evolutions. You got architectural relevance. That's real as impact. >> It's very important. >> Cost, speed. >> And I look at it as a very similar disruption to what Cisco's the world, very early days did to, you know, bring the networking out, right? And it became the internet. But now we are going through the cloud. It's the cloud era, right? How does the cloud evolve over the next 10, 15, 20 years? Everything's is going to be offered as a service, right? So slowly data centers go away, the network becomes a plumbing thing. Very, you know, simple to deploy. And everything on top of that is virtualized in the cloud-like manners. >> And that makes the networks hardened and more secure. >> More secure. >> It's a great way to be secure. You remember the glory days, we'll go back 15 years. The Cisco conversation was, we got to move up to stack. All the manager would fight each other. Now, what does that actually mean? Stay where we are. Stay in your lane. This is kind of like the network's version of moving up the stack because not so much up the stack, but the cloud is everywhere. It's almost horizontally scaled. >> It's extending into the on-premise. It is already moving towards the edge, right? So, you will see a lot- >> So, programmability is a big program. So you guys are hitting programmability, compatibility, getting people into an environment they're comfortable operating. So the Ops people love it. >> Exactly. >> Spans the clouds to a level of SLA management. It might not be perfectly spanning applications, but you can actually know latencies between clouds, measure that. And then so you're basically managing your network now as the overall infrastructure. >> Right. And it needs to be a very intelligent infrastructure going forward, right? Because customers do not want to wait to be able to troubleshoot. They don't want to be able to wait to deploy something, right? So, it needs to be a level of automation. >> Okay. So the question for you guys both on we'll end on is what is the enablement that, because you guys are a disruptive enabler, right? You create this fabric. You're going to enable companies to do stuff. What are some of the things that you see and your customers might be seeing as things that they're going to do as a result of having this enablement? So what are some of those things? >> Amir: Atif, perhaps you can talk through the some of the customer experience on that. >> It's agility. And we are allowing these customers to move very, very quickly and build these networks which meet all these requirements inside the cloud. Because as Amir was saying, in the cloud era, networking is changing. And if you look at, you know, going back to your comment about the existing networking vendors. Some of them still think that, you know, just connecting to the cloud using some concepts like Cloud OnRamp is cloud networking, but it's changing now. >> John: 'Cause there's apps that are depending upon. >> Exactly. And it's all distributed. Like IT infrastructure, as I said earlier, is all distributed. And at the end of the day, you have to make sure that wherever your user is, wherever your app is, you are able to connect them securely. >> Historically, it used to be about building a router bigger and bigger and bigger and bigger, you know, and then interconnecting those routers. Now, it's all about horizontal scale. You don't need to build big, you need to scale it, right? And that's what cloud brings to the customer. >> It's a cultural change for Cisco and Juniper because they have to understand that they're still could be in the game and still win. >> Exactly. >> The question I have for you, what are your customers telling you that, what's some of the anecdotal, like, 'cause you guys have a good solution, is it, "Oh my god, you guys saved my butt." Or what are some of the commentary that you hear from the customers in terms of praise and and glory from your solution? >> Oh, some even say, when we do our demo and stuff, they say it's too hard to believe. >> Believe. >> Like, too hard. It's hard, you know, it's >> I dont believe you. They're skeptics. >> I don't believe you that because now you're able to bring up a global network within minutes. With networking services, like let's say you have APAC, you know, on-prem users, cloud also there, cloud here, users here, you can bring up a global network with full routed connectivity between all these endpoints with security services. You can bring up like a firewall from a third party or our services in the middle. This is a matter of minutes now. And this is all high speed connectivity with SLAs. Imagine like before connecting, you know, Singapore to U.S. East or Hong Kong to Frankfurt, you know, if you were putting your infrastructure in columns like E-connects, you would have to go, you know, figure out like, how am I going to- >> Seal line In, connect to it? Yeah. A lot of hassles, >> If you had to put like firewalls in the middle, segmentation, you had to, you know, isolate different entities. >> That's called heavy lifting. >> So what you're seeing is, you know, it's like customer comes in, there's a disbelief, can you really do that? And then they try it out, they go, "Wow, this works." Right? It's deployed in a small environment. And then all of a sudden they start taking off, right? And literally we have seen customers go from few thousand dollars a month or year type deployments to multi-million dollars a year type deployments in very, very short amount of time, in a few months. >> And you guys are pay as you go? >> Pay as you go. >> Pay as go usage cloud-based compatibility. >> Exactly. And it's amazing once they get to deploy the solution. >> What's the variable on the cost? >> On the cost? >> Is it traffic or is it. >> It's multiple different things. It's packaged into the overall solution. And as a matter of fact, we end up saving a lot of money to the customers. And not only in one way, in multiple different ways. And we do a complete TOI analysis for the customers. So it's bandwidth, it's number of connections, it's the amount of compute power that we are using. >> John: Similar things that they're used to. >> Just like the cloud constructs. Yeah. >> All right. Networking supercloud. Great. Congratulations. >> Thank you so much. >> Thanks for coming on Supercloud. >> Atif: Thank you. >> And looking forward to seeing more of the demand. Translate, instant networking. I'm sure it's going to be huge with the edge exploding. >> Oh yeah, yeah, yeah, yeah. >> Congratulations. >> Thank you so much. >> Thank you so much. >> Okay. So this is Supercloud 2 event here in Palo Alto. I'm John Furrier. The network Supercloud is here. Checkout Alkira. I'm John Furry, the host. Thanks for watching. (lively music)
SUMMARY :
networking aspect of the cloud, that really galvanized the industry of the cloud architectures Amazon has this and then going to be interconnected. Whether it's on-premise, So then now, you have So you had to bring up the same So all of that needs to be built in. and a lot of the alpha cloud players now, So now, you know, Ops So what do you think So now, it's the platform which is sitting So you guys brought the SD-WAN mojo so explain the difference. So what do you do? a network layer in the So what you do is and flexible for the customer Is that the wave? agility is the key, right? We, pretty much, yeah. the benefit to the customer? So you need to do a lot of stuff, and then ultimately, you know, that we run into, you when the edge comes out too, And you can expand So the question on the premise side, So on-premise, the kind of customers, So, we are a software company. from the data centers- or supercloud is sitting inside the cloud. I have to ask you guys, since that the customer had. Shift left is in the cloud I mean, the network's moving up the stack. So you have plumbing, which is So you got end-to-end virtualization, Exactly. So you have to have your own platform So the question is, it, you have to design So it's a, you know, It's interesting that these definitions you buy this platform. in the place of multiple superclouds. And because, you know, for the platform that the customer has. 'Cause I like that what you said. So from the customer's perspective, of the mini computers, We don't have the luxury of time. if you have unification. And that's why you see So if you look at the developers So that you need to have. in business school, back in the days I mean, that can trigger, from the cloud perspective. from your customer, Warner, So they're building a supercloud. You guys build a Talk about that dynamic. And for them to be able to the customer activity. So the cloud teams are moving John: So the demand's the way you used to Moving data is like moving, And the other thing is And I have to ask, you guys from the management to move faster. about the network needing to So now you have to to me is you eliminate all So if the companies in So you got two evolutions. And it became the internet. And that makes the networks hardened This is kind of like the network's version It's extending into the on-premise. So you guys are hitting Spans the clouds to a So, it needs to be a level of automation. What are some of the things that you see of the customer experience on that. And if you look at, you know, that are depending upon. And at the end of the day, and bigger, you know, in the game and still win. commentary that you hear they say it's too hard to believe. It's hard, you know, it's I dont believe you. Imagine like before connecting, you know, Seal line In, connect to it? firewalls in the middle, can you really do that? Pay as go usage get to deploy the solution. it's the amount of compute that they're used to. Just like the cloud constructs. All right. And looking forward to I'm John Furry, the host.
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Kam Amir, Cribl | HPE Discover 2022
>> TheCUBE presents HPE Discover 2022 brought to you by HPE. >> Welcome back to theCUBE's coverage of HPE Discover 2022. We're here at the Venetian convention center in Las Vegas Dave Vellante for John Furrier. Cam Amirs here is the director of technical alliances at Cribl'. Cam, good to see you. >> Good to see you too. >> Cribl'. Cool name. Tell us about it. >> So let's see. Cribl' has been around now for about five years selling products for the last two years. Fantastic company, lots of growth, started there 2020 and we're roughly 400 employees now. >> And what do you do? Tell us more. >> Yeah, sure. So I run the technical alliances team and what we do is we basically look to build integrations into platforms such as HPE GreenLake and Ezmeral. And we also work with a lot of other companies to help get data from various sources into their destinations or, you know other enrichments of data in that data pipeline. >> You know, you guys have been on theCUBE. Clint's been on many times, Ed Bailey was on our startup showcase. You guys are successful in this overfunded observability space. So, so you guys have a unique approach. Tell us about why you guys are successful in the product and some of the things you've been doing there. >> Yeah, absolutely. So our product is very complimentary to a lot of the technologies that already exist. And I used to joke around that everyone has these like pretty dashboards and reports but they completely glaze over the fact that it's not easy to get the data from those sources to their destinations. So for us, it's this capability with Cribl' Stream to get that data easily and repeatably into these destinations. >> Yeah. You know, Cam, you and I are both at the Snowflake Summit to John's point. They were like a dozen observability companies there. >> Oh yeah. >> And really beginning to be a crowded space. So explain what value you bring to that ecosystem. >> Yeah, sure. So the ecosystem that we see there is there are a lot of people that are kind of sticking to like effectively getting data and showing you dashboards reports about monitoring and things of that sort. For us, the value is how can we help customers kind of accelerate their adoption of these platforms, how to go from like your legacy SIM or your legacy monitoring solution to like the next-gen observability platform or next-gen security platform >> and what you do really well is the integration and bringing those other toolings to, to do that? >> Correct, correct. And we make it repeatable. >> How'd you end up here? >> HP? So we actually had a customer that actually deployed our software on the HPS world platform. And it was kind of a light bulb moment that, okay this is actually a different approach than going to your traditional, you know, AWS, Google, et cetera. So we decided to kind of hunt this down and figure out how we could be a bigger player in this space. >> You saw the data fabric announcement? I'm not crazy about the term, data fabric is an old NetApp term, and then Gartner kind of twisted it. I like data mesh, but anyway, it doesn't matter. We kind of know what it is, but but when you see an announcement like that how do you look at it? You know, what does it mean to to Cribl' and your customers? >> Yeah. So what we've seen is that, so we work with the data fabric team and we're able to kind of route our data to their, as a data lake, so we can actually route the data from, again all these very sources into this data lake and then have it available for whatever customers want to do with it. So one of the big things that I know Clint talks about is we give customers this, we sell choice. So we give them the ability to choose where they want to send their data, whether that's, you know HP's data lake and data fabric or some other object store or some other destination. They have that choice to do so. >> So you're saying that you can stream with any destination the customer wants? What are some examples? What are the popular destinations? >> Yeah so a lot of the popular destinations are your typical object stores. So any of your cloud object stores, whether it be AWS three, Google cloud storage or Azure blob storage. >> Okay. And so, and you can pull data from any source? >> Laughter: I'd be very careful, but absolutely. What we've seen is that a lot of people like to kind of look at traditional data sources like Syslog and they want to get it to us, a next-gen SIM, but to do so it needs to be converted to like a web hook or some sort of API call. And so, or vice versa, they have this brand new Zscaler for example, and they want to get that data into their SIM but there's no way to do it 'cause a SIM only accepts it as a Syslog event. So what we can do is we actually transform the data and make it so that it lands into that SIM in the format that it needs to be and easily make that a repeatable process >> So, okay. So wait, so not as a Syslog event but in whatever format the destination requires? >> Correct, correct. >> Okay. What are the limits on that? I mean, is this- >> Yeah. So what we've seen is that customers will be able to take, for example they'll take this Syslog event, it's unstructured data but they need to put it into say common information model for Splunk or Elastic common schema for Elastic search or just JSON format for Elastic. And so what we can do is we can actually convert those events so that they land in that transformed state, but we can also route a copy of that event in unharmed fashion, to like an S3 bucket for object store for that long term compliance user >> You can route it to any, basically any object store. Is that right? Is that always the sort of target? >> Correct, correct. >> So on the message here at HPE, first of all I'll get to the marketplace point in a second, but it's cloud to edge is kind of their theme. So data streaming sounds expensive. I mean, you know so how do you guys deal with the streaming egress issue? What does that mean to customers? You guys claim that you can save money on that piece. It's a hotly contested discussion point. >> Laughter: So one of the things that we actually just announced in our 350 release yesterday is the capability of getting data from Windows events, or from Windows hosts, I'm sorry. So a product that we also have is called Cribl' Edge. So our capability of being able to collect data from the edge and then transit it out to whether it be an on-prem, or self-hosted deployment of Cribl', or or maybe some sort of other destination object store. What we do is we actually take the data in in transit and reduce the volume of events. So we can do things like remove white space or remove events that are not really needed and compress or optimize that data so that the egress cost to your point are actually lowered. >> And your data reduction approach is, is compression? It's a compression algorithm? >> So it is a combination, yeah, so it's a combination. So there's some people what they'll do is they'll aggregate the events. So sometimes for example, VPC flow logs are very chatty and you don't need to have all those events. So instead you convert those to metrics. So suddenly you reduced those events from, you know high volume events to metrics that are so small and you still get the same value 'cause you still see the trends and everything. And if later on down the road, you need to reinvestigate those events, you can rehydrate that data with Cribl' replay >> And you'll do the streaming in real time, is that right? >> Yeah. >> So Kafka, is that what you would use? Or other tooling? >> Laughter: So we are complimentary to a Kafka deployment. Customer's already deployed and they've invested in Kafka, We can read off of Kafka and feed back into Kafka. >> If not, you can use your tooling? >> If not, we can be replacing that. >> Okay talk about your observations in the multi-cloud hybrid world because hybrid obviously everyone knows it's a steady state now. On public cloud, on premise edge all one thing, cloud operations, DevOps, data as code all the things we talk about. What's the customer view? You guys have a unique position. What's going on in the customer base? How are they looking at hybrid and specifically multi-cloud, is it stitching together multiple hybrids? Or how do you guys work across those landscapes? >> So what we've seen is a lot of customers are in multiple clouds. That's, you know, that's going to happen. But what we've seen is that if they want to egress data from say one cloud to another the way that we've architected our solution is that we have these worker nodes that reside within these hybrid, these other cloud event these other clouds, I should say so that transmitting data, first egress costs are lowered, but being able to have this kind of, easy way to collect the data and also stitch it back together, join it back together, to a single place or single location is one option that we offer customers. Another solution that we've kind of announced recently is Search. So not having to move the data from all these disparate data sources and data lakes and actually just search the data in place. That's another capability that we think is kind of popular in this hybrid approach. >> And talk about now your relationship with HPE you guys obviously had customers that drove you to Greenlake, obviously what's your experience with them and also talk about the marketplace presence. Is that new? How long has that been going on? Have you seen any results? >> Yeah, so we've actually just started our, our journey into this HPE world. So the first thing was obviously the customer's bringing us into this ecosystem and now our capabilities of, I guess getting ready to be on the marketplace. So having a presence on the marketplace has been huge giving us kind of access to just people that don't even know who we are, being that we're, you know a five year old company. So it's really good to have that exposure. >> So you're going to get customers out of this? >> That's the idea. [Laughter] >> Bring in new market, that's the idea of their GreenLake is that partners fill in. What's your impression so far of GreenLake? Because there seems to be great momentum around HP and opening up their channel their sales force, their customer base. >> Yeah. So it's been very beneficial for us, again being a smaller company and we are a channel first company so that obviously helps, you know bring out the word with other channel partners. But HP has been very, you know open arm kind of getting us into the system into the ecosystem and obviously talking, or giving the good word about Cribl' to their customers. >> So, so you'll be monetizing on GreenLake, right? That's the, the goal. >> That's the goal. >> What do you have to do to get into a position? Obviously, you got a relationship you're in the marketplace. Do you have to, you know, write to their API's or do you just have to, is that a checkbox? Describe what you have to do to monetize. >> Sure. So we have to first get validated on the platform. So the validation process validates that we can work on the Ezmeral GreenLake platform. Once that's been completed, then the idea is to have our logo show up on the marketplace. So customers say, Hey, look, I need to have a way to get transit data or do stuff with data specifically around logs, metrics, and traces into my logging solution or my SIM. And then what we do with them on the back end is we'll see this transaction occur right to their API to basically say who this customer is. 'Cause again, the idea is to have almost a zero touch kind of involvement, but we will actually have that information given to us. And then we can actually monetize on top of it. >> And the visualization component will come from the observability vendor. Is that right? Or is that somewhat, do you guys do some of that? >> So the visualization is right now we're basically just the glue that gets the data to the visualization engine. As we kind of grow and progress our search product that's what will probably have more of a visualization component. >> Do you think your customers are going to predominantly use an observability platform for that visualization? I mean, obviously you're going to get there. Are they going to use Grafana? Or some other tool? >> Or yeah, I think a lot of customers, obviously, depending on what data and what they're trying to accomplish they will have that choice now to choose, you know Grafana for their metrics, logs, et cetera or some sort of security product for their security events but same data, two different kind of use cases. And we can help enable that. >> Cam, I want to ask you a question. You mentioned you were at Splunk and Clint, the CEO and co-founder, was at Splunk too. That brings up the question I want to get your perspective on, we're seeing a modern network here with HPE, with Aruba, obviously clouds kind of going next level you got on premises, edge, all one thing, distributed computing basically, cyber security, a data problem that's solved a lot by you guys and people in this business, making sure data available machine learnings are growing and powering AI like you read about. What's changed in this business? Because you know, Splunking logs is kind of old hat you know, and now you got observability. Unification is a big topic. What's changed now? What's different about the market today around data and these platforms and, and tools? What's your perspective on that? >> I think one of the biggest things is people have seen the amount of volume of data that's coming in. When I was at Splunk, when we hit like a one terabyte deal that was a big deal. Now it's kind of standard. You're going to do a terabyte of data per day. So one of the big things I've seen is just the explosion of data growth, but getting value out of that data is very difficult. And that's kind of why we exist because getting all that volume of data is one thing. But being able to actually assert value from it, that's- >> And that's the streaming core product? That's the whole? >> Correct. >> Get data to where it needs to be for whatever application needs whether it's cyber or something else. >> Correct, correct. >> What's the customer uptake? What's the customer base like for you guys now? How many, how many customers you guys have? What are they doing with the data? What are some of the common things you're seeing? >> Yeah. I mean, it's, it's the basic blocking and tackling, we've significantly grown our customer base and they all have the same problem. They come to us and say, look, I just need to get data from here to there. And literally the routing use case is our biggest use case because it's simple and you take someone that's a an expensive engineer and operations engineer instead of having them going and doing the plumbing of data of just getting logs from one source to another, we come in and actually make that a repeatable process and make that easy. And so that's kind of just our very basic value add right from the get go. >> You can automate that, automate that, make it repeatable. Say what's in the name? Where'd the name come from? >> So Cribl', if you look it up, it's actually kind of an old shiv to get to siphon dirt from gold, right? So basically you just, that's kind of what we do. We filter out all the dirt and leave you the gold bits so you can get value. >> It's kind of what we do on theCUBE. >> It's kind of the gold nuggets. Get all these highlights, hitting Twitter, the golden, the gold nuggets. Great to have you on. >> Cam, thanks for, for coming on, explaining that sort of you guys are filling that gap between, Hey all the observability claims, which are all wonderful but then you got to get there. They got to have a route to get there. That's what got to do. Cribl' rhymes with tribble. Dave Vellante for John Furrier covering HPE Discover 2022. You're watching theCUBE. We'll be right back.
SUMMARY :
2022 brought to you by HPE. Cam Amirs here is the director Tell us about it. for the last two years. And what do you do? So I run the of the things you've been doing there. that it's not easy to get the data and I are both at the Snowflake So explain what value you So the ecosystem that we we make it repeatable. to your traditional, you You saw the data fabric So one of the big things So any of your cloud into that SIM in the format the destination requires? I mean, is this- but they need to put it into Is that always the sort of target? You guys claim that you can that the egress cost to your And if later on down the road, you need to Laughter: So we are all the things we talk about. So not having to move the data customers that drove you So it's really good to have that exposure. That's the idea. Bring in new market, that's the idea so that obviously helps, you know So, so you'll be monetizing Describe what you have to do to monetize. 'Cause again, the idea is to And the visualization the data to the visualization engine. are going to predominantly use now to choose, you know Cam, I want to ask you a question. So one of the big things I've Get data to where it needs to be And literally the routing use Where'd the name come from? So Cribl', if you look Great to have you on. of you guys are filling
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Amir Sharif, Opsani | CUBE Conversation
>>mhm. What the special cube conversation here in Palo alto, I'm john Kerry host of the cube. We're here talking about kubernetes Cloud native and all things Cloud, cloud enterprise amir Sure VP of product and morgan Stanley is with me and we are great to have you on the cube. Thanks for coming on. I appreciate you taking the time, >>appreciate it, john good to be here. You >>know, cloud Native obviously super hot right now as the edges around the corner, you're seeing people looking at five G looking at amazon's wavelength outposts you've got as you got a lot of cloud companies really pushing distributed computing and I think one of the things that people really are getting into is okay, how do I take the cloud and re factor my business and then that's one business side then, the technical side. Okay, How do I do it? Like it's not that easy. Right. So it sounds, it sounds really easy to just go to move to the cloud. This is something that's been a big problem. So I know you guys in the center of all this uh and you've got, you know, microservices, kubernetes at the core of this, take a minute to introduce the company, what you guys do then I want to get into some specific questions. >>Mhm, of course. Well, bob Sani is a startup? Silicon Valley startup and what we do is automate system configuration that's typically worked at an engineer does and take lengthy and if done incorrectly at least to a lot of errors and cost overruns and the user experience problems. We completely automate that using an Ai and ml back end so that the engineering can focus on writing code and not worry about having to tune the little pieces working together. >>You know, I love the, I was talking to a V. C on our last uh startup showcase, cloud startup showcase and uh really prominent VC and he was talking about down stack up stack benefits and he says if you're going to be a down stack um, provider, you got to solve a problem. It has to be a big problem that people don't want to deal with. So, and you start getting into some of the systems configuration when you have automation at the center of this as a table stakes item problems are cropping up as new use cases are emerging. Can you talk about some of the problems that you guys see that you solve for developers and companies, >>of course. So they're basically, they're, the problem expresses itself in a number of domains. The first one is that he who pays the bills is separate from he who consumes the resources. It's the engineers that consume the resources and the incentives are to deliver code rapidly and deliver code that works well, but they don't really care about paying the bills. And then the CFO office sees the bills and there's a disparity between the two. The reason that creates a problem, a business problem is that the developers uh, will over provision stuff, uh to make sure that everything works and uh, they don't want to get caught in the middle of the night. You know, the bill comes due at the end of the month or into the quarter and then the CFO has smoke coming out of his ears because there's been clawed overruns. Then the reaction happens to all right, let's cut costs. And then, you know, there's an edict that comes down that says everything, reduce everything by 30%. So people go across and give a haircut to everything. So what happens next to systems out of balance? There's allocation resource misallocation and uh, systems start uh, suffering. So the customers become unhappy. And ironically, if you're not provisioned correctly, Not ironically, but maybe understandably, customers start suffering and that leads to a revenue problem down the line if you have too many problems unhappy. So you have to be very careful about how you cut costs and how you apportion resources. So both the revenue side is happy and it costs are happy because it all comes down to product experience and what the customers consume. You >>know, that's something that everyone who's done. Cloud development knows, you know, whose fault is it? You know, it's this fall. But now you can actually see the services you leave a switch open or, you know, I'm oversimplifying it. But, you know, you experiment services, you can the bills can just have massive, you know, overruns and then, and then you got to call the cloud company and you gotta call the engineers and say why did you do this? You got to get a refund or or the bad one. Bad apple could ruin it for everyone as you, as you highlighted over the bigger companies. So I have to ask you mean everyone lives this. How do companies have cost overruns? Is their patterns that you see that you guys wrote software 4-1, automate the obvious ones. Is there is there are certain things that you know always happen. Are there areas that have some indications? So why do, first of all, why do companies have cloud cost overruns? >>That's a great question. And let's start with a bit of history where we came from a pre cloud world, you built your own data centers, which means that you have an upfront Capex cost and you spend the money and you were forced to live within the needs that your data center provided. You really couldn't spend anymore. That provided kind of a predictable expenditure bottle it came in big chunks. But you know what, your budget was going to be four years from now, three years from now. And you built for that with the cloud computing, Your consumption is now on on demand basis and it's api enabled. So the developer can just ask for more resources. So without any kind of tools that tell the developer here is x amount of CPU or X amount of memory that you need for this particular service, that for it to deliver the right uh, performance that for the customer. The developers incentivized to basically give it a lot more than the application needs. Why? Because the developer doesn't want to pick up service tickets. He's incentivizing delivering functionality quickly and moving on to next project, not in optimizing costs. So that creates kind of uh an agency problem that the guy that actually controls how research are consumed is not incentivized to control the consumption of these resources. And we see that across the board in every company, engineers, engineering organization is a separate organization than the financial organization. So the control place is different. The consumption place and it breaks down the patterns are over provisions. And what we want to do is give engineers the tools to consume precisely the right amount of resources for the service level objectives that they have, given that you want a transaction rate of X and the literacy rate of Why here's how you configure your cloud infrastructure. So the application delivers according to the sls with the least possible resources consumed. >>So on this tool you guys have in the software you guys have, how how do you guys go to mark with that, you target the business buyer or the developer themselves and and how do you handle the developers say, I don't want anyone looking over my shoulder. I'm gonna go, I'm gonna have a blank check to do whatever it takes, um how do you guys roll that out because actually the business benefits are significant controlling the budget, I get that. Um how do you guys rolling this out? How do people engage with you? What's your strategy? >>Right. Are there, is the application owner, is the guy that owns the PML for the application? It tends to be a VP level or a senior director person that owns a SAAS platform and he or she is responsible for delivering good products to the market and delivering good financial results to the CFO So in that person of everything is rolled up, but that person will always favor the revenue site, which means consume more resources than you need in order to maximize customer happiness, therefore faster growth and uh they do that while sacrificing the cost side. So by giving the product owner the optimization tools autonomous of optimization tools that Sandy has, we allow him or her to deliver the right experience to the customer, with the right sufficient resources and address both the performance and the cost side of equation simultaneously, >>awesome. Can you talk about the impact c I C D s having in the cloud native computing on the optimization cycle? Um Obviously, you know, shifting left for security, we hear a lot of that, you're hearing a lot of more microservices being spun up, spun down automatically. Uh I'll see kubernetes clusters are going mainstream, you start to see a lot more dynamic uh activity if you if you in these new workflows, what is the impact of these new CSC D cloud? Native computing on the optimization cycle? >>C i c D is there to enable a fast delivery of software features basically. Uh So, you know, we have a combination of get get ups where you can just pull down repositories, libraries, open source projects from left and right. And using glue code, developers can deliver functionality really quick. In fact, microservices are there in service of that capability, deliver functionality quickly by being able to build functional blocks and then through a piece you put everything together. So ci cd is just accelerates the software delivery code. Between the time the boss says, give me an application until the application team plus the devops team plus SRE team puts it out in production. Now we can do this really quickly. The problem is though, nobody optimizes in the process. So when we deliver 1.0 in six months or less, we've done zero in terms of optimization and at one point, oh, becomes a way that we go through QA in many cases, unfortunately. And it also becomes a way that we go through the optimization. The customer screams that you eyes Laghi, you know, the throughput is really slow and we tinker and tinker and tinker and by the time it typically goes through a 12 month cycle of maturation, we get that system stability in the right performance with a I and machine learning that a person has enabled. We can deliver that, we can shrink that time out considerably. In fact, uh you know what we're going to announce in q khan is something that be called Kite storm is the ability to uh install our product and kubernetes environment in roughly 20 minutes and within two days you get the results. So before you have this optimization cycle that was going on for a very long time now that it's frank down and because of Ci Cd, you know, you don't have the luxury of waiting and the system itself can become part of the way of contributing system. The system being the uh ai ml service, that the presiding deliveries can be uh part and parcel of the Ci cd pipeline, that optimizes the code and gives you the right configuration and you get to go. So >>you guys are really getting down and injecting in some uh instrumentation for metadata around key areas. That right. Is that kind of how it's working? Are you getting in there with codes going to watch? Um how was it working under the hood? Can you just give me a quick example of, you know, how this would play out and what people might expect, how it would handle, >>of course. So what the way we optimize application performance is we have to have a metric against which we measure performance. That metric is an S L O service level, objective and in a kubernetes environment, we typically tap into Prometheus, which is the metrics gathering place metrics database for kubernetes workloads and we really focus on red metrics, the rate of transactions, the error rate and the for delay or latency. So we focus on these three metrics and what we have to do is inject a small container, it's an open source container into the application work space that we call that a container. Servo. Servo interacts with Prometheus to get the metrics and then it talks to our back end to tell the M L engine what's happening and then L engine and does this analysis and comes back with a new configuration which then servo implements in a canary instance. So the Canary instances where we run our experiments and we compare it against the main line, Which the application is doing after roughly 20 generations or so. The Bellingen Learns what part of the problem space to focus on in order to optimize to deliver optimal results. And then it very quickly comes to the right set of solutions to try and it tries those inside uh inside the canary instance and when it finds the optimal solution, it gives the recommendation back to the application team or alternatively, when you have enough trust in the tiny you can ought to promote it into mainline that >>gets the learning in there is a great example of some cloud native action. I want to get into some examples with your customer, but before we get there, I want to ask you, since I have you here, if you don't mind, what is cloud native mean these days, because you know, cloud native become kind of much cloud computing, um which essentially go move to the cloud, but as people start developing in the cloud where there's real new benefits, people talk about the word cloud native, could you take a quick minute to define? What is cloud Native, Does that even mean? What does cloud native mean? >>I'll try to give you my understanding government, we could get into a bit of philosophy. Uh Yeah, that's good. But basically cloud Native means it's, your application is built for the cloud and it takes advantages of the inherent benefits that a cloud environment can give you, which means that you can grow and shrink resources on the fly, if you built your application correctly, that you can scale up and scale down, you're a number of instances very quickly and uh, everything has taken advantage of a P I S so initially that was kind of done inside of the environment. Uh AWS Ec two is a perfect example of that. Kubernetes shifted cloud native to container its workload because it allows for rapid, more, rapid deployment and even enables or it takes advantage of a more rapid development cycle as we look forward. Cloud Native is more likely to be a surplus environment where you write functions and the backend systems of the cloud service provider, just give you that capability and you don't have to worry about maintaining and managing a fleet of any sort, whether it's VMS or containers, that's where it's gonna go. Currently we are to contain our space >>so as you start getting into the service molly good land, which we've been playing with, loves that as you get into that, that's going to accelerate more data. So I gotta ask you as you get into more of this this month, I will say monitoring or observe ability, how we want to look at it. You gotta get at the data. This becomes a critical part of solving a lot of problems and also making sure the machine learning is learning the right thing. How do you view that you guys over there? Because I think everyone is like getting that cloud native and it's not hard sell to say that's all good, but we can go back, you know, the expression ships created ships and then you have shipwrecks, you know, there's always a double edged sword here. So what's the downside? If you don't get the data right? >>Uh well, so the for us, the problem is not too much data, it's lack of data. So if you don't get data right is you don't have enough data. And the places where optimization cannot be automated is where the transaction rates are slow, where you don't have enough fruit. But coming into the application and it really becomes difficult to optimize that application with any kind of speed. You have to be able to profile the application long enough to know what moves its needle and in order for you to hit the S. L. O. Targets. So it's not too much data, it's not enough data. That seems to be the problem. And there are a lot of applications that are expensive to run but have a low throughput. And I would uh in all cases actually in every customer environment that have been in, where that's been the case if the application is just over provision, if you have a low throughput environment and it's costing too much, don't use ml to solve it. That's a wrong application of the technology. Just take a sledgehammer and back your resources by 50%, see what happens. And if that thing breaks back it again, until you find the baggage point. >>Exactly for you over prison, you bang it back down again. It's like the old school now with the cloud. Take me through some examples when you guys had some success, obviously you guys are in the right area right now, you're seeing a lot of people looking at this area to do that in some cases like changing the whole data center and respect of their business. But as you get it with customers with the app side, what some successes can you share some of the use cases, what you guys are being successful, your customers can get some examples. >>Yeah. So well known financial software for midsize businesses that that does accounting. It's uh there are customer during a large fleet and this product has been around for a while. It's not a container ice product. This product runs on VMS. Angela is a large component of that. So the problem for this particular vendor has been that they run on heterogeneous fleet that the application has been a along around for a very long time. And as new instance types on AWS have come in, developers have used those. So the fleet itself is quite heterogeneous and depending on the time of the day and what kind of reports are being run by organisations, they, the mix of resources that the applications need are different. So uh when we started analyzing the stack, we started we started looking at three different tiers, we looked at the database level, we looked at the job of mid tier and we looked at the web front end. And uh one of the things that became counterproductive is that m L. Discovered that using for the mid tier using larger instances but fear of a lot for better performance and lower cost and uh typically your gut feel is to go with smaller instances and more of a larger fleet if you would. But in this case, what the ML produced was completely counter intuitive And the net result for the customer was 78% cost reduction while agency went down by 10%. So think about it that you're, the response time is less, uh 10% less but your costs are down almost 80% 78% in this case. And the other are the fact that happened in the job of mitt here is that we improve garbage collection significantly and because whenever garbage collection happens on a JV M it takes a pause and that from a customer perspective it reflects as downtime because the machines are not responding so by tuning garbage collection Andrzej VMS across this very large fleet we were able to recover over 5000 minutes and month across the entire fleet. So uh, these are some substantial savings and this is what the right application of machine learning on a large fleet can do for assess business. >>And so talk about this fleet dynamic, You mentioned several lists. How do you see the future evolving for you guys? Where are you skating to where the puck is? As the expression goes? Um obviously with server list is going to have essentially unlimited fleets potentially That's gonna put a lot of power in the hands of developers. Okay. And people building experiences, What's the next five years look like for you guys? >>So I'm looking at the product from a product perspective, the service market depends on the mercy of the cloud service provider and typically the algorithms that they use. Uh basically they keep very few instances warm for you until you're the rate of api calls goes up and they start they start uh start turning on VMS are containers for you and then the system becomes more responsive over time. One place that we can optimize the service environment is give predictability of what the cyclicality of load is. So we can pre provision those instances and warm up the engine before the loads come into the system always stays responsive. You may have noticed that some of your apps on your phone that when you start them up, they may have a start up like a minute or two. Especially if it's a it's a terror gap. What's happening in those cases that you're starting an api calls goes in containers being started up for you to start up that instance, not enough of our warm to give you that rapid response. And that can lead to customer churn. So by by analyzing what the load on the overall load of the system is and pre provision the system. We can prevent the downtime uh prevent the lag to start up black on the downside. Which when you know when the usage goes down, it doesn't make sense to keep that many instances up. So we can talk to the back in infrastructure and the commission of those VMS in order to make to prevent cost creeps basically. So that's one place that we're thinking about extending our technology. >>So it's like, it's like the classic example where people say, oh during black monday everyone searches to do e commerce. You guys are thinking about it on A level that's a user centric kind of use case where you look at the application and be smart about what the expectation is on any given situation and then flex the resources on that. Is that right? That by getting right? So if it's your example, the app is a good one. If I wanted to load fast, that's the expectation. It better load fast. >>Yes, that's exactly but more romantic. So I use valentine's day and flowers my example. But you know, it doesn't have to be annual cycles. It can be daily cycles or hourly cycles. And all those patterns are learning about by an Ml back in. >>Alright, so I gotta ask you love the, this, this this new concept because most people think auto scaling right? Because that's a server concept. Can auto scale or database. Okay. On a scale up, you're getting down to the point where, okay, we'll keep the engines warm, getting more detailed. How do you explain this versus a concept like auto scaling. Is it the same as a cousins? >>They're they're basically the way they're expressed, it's the same technology but their way there expressed is different. So uh in a cooper native environment, the H. B A is your auto scaler basically in response to the need, response more instances and you get more containers going on. What happens as services? Less environment is you're unaware of the underpinnings that do that scale up for you. But there is an auto Scaler in place that does that scale up for you. So the question becomes that we're in a stack from a customer's perspective, are you talking about if you imagine your instances we're dealing with the H. B. A. If you're managing at the functional level we have to have api calls on the service provider's infrastructure to pre warm up the engine before the load comes. >>I love I love this under the hood is kind of love new dynamics kind of the same wine, new bottle but still computer science, still coding, still cool and relevant to make these experiences great. Thanks for coming on this cube conversation. I really appreciate it. Take a minute to put a plug in for the company. What are you guys doing in terms of status funding scale employees, what are you looking for? And if someone's watching this and there should be a customer of you guys, what what's, what's, what's going on in their world? What tells them that they need to be calling you? >>Yeah, so we're serious. Dave we've had the privilege of uh, our we've been privileged by having a very good success with large enterprises. Uh, if you go to our website, you'll see the logos of who we have, we will be at Q khan and there were going to be actively targeting the mid market or smaller kubernetes instances, as I mentioned, it's gonna take about 20 minutes to get started and we'll show the results in two hours. And our goal is for our customers to deliver the best user experience in terms of performance, reliability. Uh, so that they, they delight their customers in return and they do so without breaking the bank. So deliver excellent products, do it at the most efficient way possible, deliver a good financial results for your stakeholders. This is what we do. So we encourage anybody who is running a SAS company to come and take a look at us because we think we can help them and we can accelerate there. The growth at the lower cost >>and the last thing people need is have someone coming breathing down their necks saying, hey, we're getting overcharged. Why are you guys screwing up when they're not? They're trying to make a great experience. And I think this is kind of where people really want to do push the envelope and not have to go back and revisit the cost overruns, which if it's actually a good sign if you get some cost overruns here and there because you're experimenting. But again, you don't want to get out of control. >>You don't want to be a visual like the U. S. Debt. >>Exactly. I'm here. Thank you for coming on. Great. We'll see a coupe con. The key will be there in person is a hybrid event. So uh, coupon is gonna be awesome and thanks for coming on the key. Appreciate it. >>John is a pleasure. Thank you for having me on. >>Okay. I'm john fryer with acute here in Palo alto California remote interview with upsetting hot startup series. I'm sure they're gonna do well in the right spot in the market. Really well poisoned cloud Native. Thanks for watching. Yeah.
SUMMARY :
I appreciate you taking the time, appreciate it, john good to be here. So I know you guys in the center of all this uh and you've got, that the engineering can focus on writing code and not worry about having to tune the little pieces So, and you start getting into some of the systems configuration when you have automation at the center of this revenue problem down the line if you have too many problems unhappy. So I have to ask you mean everyone lives this. of X and the literacy rate of Why here's how you configure your cloud infrastructure. So on this tool you guys have in the software you guys have, how how do you guys go to mark So by giving the product uh activity if you if you in these new workflows, now that it's frank down and because of Ci Cd, you know, you don't have the luxury of waiting and of, you know, how this would play out and what people might expect, how it would handle, it gives the recommendation back to the application team or alternatively, native mean these days, because you know, cloud native become kind of much cloud computing, on the fly, if you built your application correctly, that you can scale up and scale down, So I gotta ask you as you get into more of this this So if you don't get data right is you don't have enough data. of the use cases, what you guys are being successful, your customers can get some examples. So the problem for this particular vendor has been that What's the next five years look like for you guys? to give you that rapid response. So it's like, it's like the classic example where people say, oh during black monday everyone searches to do e commerce. But you know, it doesn't have to be annual cycles. How do you explain this versus a concept like auto scaling. basically in response to the need, response more instances and you get more And if someone's watching this and there should be a customer of you guys, So deliver excellent products, do it at the most efficient way possible, cost overruns, which if it's actually a good sign if you get some cost overruns here and there because you're Thank you for coming on. Thank you for having me on. I'm sure they're gonna do well in the right spot in the market.
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Amir Khan & Atif Khan, Alkira | CUBE Conversation, April 2020
(gentle music) >> From theCUBE Studios in Palo Alto and Boston, connecting with thought leaders all around the world, this is a CUBE conversation. >> Hi, I'm Stu Miniman. And this is a special CUBE conversation. We've been talking a lot, of course for many years about the ascendancy of cloud. And today in 2020, multicloud is a big piece of the discussion. And we're really happy to help unveil coming out of stealth Alkira, which is helping the networking challenges when it comes to multicloud and I have the two co-founders, they are brothers. I have Amir, who is the CEO and Atif, who is the CTO, the Khan brothers, thank you so much for joining us, and congratulation on the launch of the company. >> Thank you Stu for having us on the Show. It's a pleasure to see you again. >> All right, so Amir, we've had you on the program. Your previous company that you've done was of course Viptela, the two of you have worked together at, I believe, five companies, a successful companies. Acquired the most recent one into Cisco. So, Amir, obviously, strong networking team, your brother, the CTO is going to talk to us about the engineering but give us just the story of Alkira, what you've been building and now ready to unveil to the world. >> Certainly, Stu, so when around 2018 timeframe, we started looking into the next big problem to solve in the industry, which was not only a substantial from the market size perspective, but also from the customers perspective was solving a major pain point. So when we started looking into the cloud customers and started talking to our customers, they were struggling from the cloud networking perspective, even in a single cloud, and it was a new environment for them and they had to understand all the nitty gritty details of each one of these clouds and when you go to multicloud environment, it becomes exponentially complicated to address not only connectivity, but how to deploy services like firewall and other services, including load balancers and IP address management, et cetera, and remote access. So we started digging deeper into this problem and started working with the customers and took a clean sheet of paper and came up with a very comprehensive approach to offering a solution which is as-a Service. This time, we are not shipping any hardware software it is just like any other SaaS application, you just come to our portal just drag and drop, literally draw out your network and click on provision. And come back after 40 minutes or so your whole global cloud infrastructure is up and running. >> All right, Atif your brother laid out a pretty broad vision there, any of us from the networking world, we know there's a lot of complexity there. And therefore it takes a lot of work, when I want to do things simply, as-a Service is a huge growth area bring us inside the engineering challenges that you and the team have been working on to build this solution. >> Certainly, Stu, so we've been working both Amir and myself in the networking industry for more than 25 years now. And the way we have worked and what we have believed in is that we need to solve customer problems. We never believe in doing a science project. So here also we started working with customers as we have always done in the past. We understood the customers pain points, the challenges they were facing, especially in this case and in cloud networking space, multicloud networking space, based on the user requirements, users, or the customers use cases, we started building our service. And here what we have built as a complete network as-a Service. It's a multicloud network as-a service, which not only provides connectivity to multiple clouds, but also addresses the needs for bringing in networking services, as well as security services, making sure that you have a full policy based infrastructure on top of it, you have deep visibility into the clouds as well as into on-premise end to end visibility, end to end monitoring, troubleshooting. And all of it is delivered to you as-a service. So that's what we have been doing here at Alkira. >> Excellent! So when we've looked at multicloud, of course, every cloud, they have some similar things, they have some different things. They all tend to do things a little bit differently. One of the secret sauces that have been talked about for the last few years is the SD-WAN space, like you had built with the tele to help really enable those environments. So Atif we've got a diagram here, which I think will help explain a little bit as to where out here and how it plugs into these different environments, walk us through a little bit what we're seeing here, and what you're actually doing at Alkira. >> So here we are building a global unified, multicloud network. It's consumed as a service. Think of it as consuming it just like you would consume any other SaaS, like our SaaS application. So you come to Alkira's portal, you register. And then there you go, and you start building your global multicloud unified network with integrated services. So here what you see is a Alkira's cloud services exchange which comprises of the cloud exchange points. You can bring these up these cloud exchange points up anywhere on the globe. You can decide like what networking services security services you need in these cloud exchange points, you can connect to multiple clouds. From there, you can bring your existing on-prem connectivity into the CXPs. All these CXPs have a full mesh of overlay, high speed, low latency connectivity among each other. So there is a full network which comes up between these CXPs. And the whole infrastructure scales with customers as our customers scale. So it's a horizontally scalable, very highly redundant and resilient infrastructure, which we had built. >> All right, so, Amir now that we understand the basics of the technology, you've got some strong investors including Sequoia, Kleiner Perkins, give us what is being announced that you're coming out of stealth, where are you with the product? How many employees you have? And where are you with the discussion of customer adoption. >> So Stu we are obviously, bringing this to the market, and we will be announcing it on April 15. It's available for the customers to consume our solution as a service on that day. So they are welcome to reach out to us and we'll be happy to help them. And as a matter of fact, just come to our website and register for the service. And yeah, I mean you rightly said that we have a superstar team of not only the venture capital companies, but also the board members representing those companies, the Bill Coffin and Mamun Ahmed, who the leading VCs are on the board of our company, including myself and Atif. >> All right, Amir I'd love to actually bring up the second slide that we have here. Walk us through you said the service, how do people get started? How do they understand, walk us through what they do. >> So the biggest challenge when we started looking into these problems, Stu was that it was very complicated. You had to piecemeal bring up instances in the cloud and stitch them together. And when you try to integrate the services, that was a different challenge for the customers. So we want to make sure that it was so simple and clean, that the customer didn't even have to think about any underlying construct on any of the clouds, they should not have to worry about learning each individual part from the networking perspective. So here's your portal, you just come, step one is come to our portal register. Step two is you start drawing your network based on your intent, what on-prem connectivity you want to bring into this service, what type of services you need, like a lot of firewalls and then what pilots you need to connect and everything happens seamlessly, from on-prem, prem through services into the cloud, across multiple clouds. It's a seamless service that we have created and with full analytics capabilities and full governance built in. >> All right, so Atif bring us into what this means for customers, how do they manage it? Is this the networking team? Is it the cloud architects? What API's are there? How does this fit into kind of what customers are doing today? And solve some of those challenges that we laid out earlier in the discussion. >> Yes, from the customer's perspective, as I said, it's completely delivered as a service. Customers come to our portal, they draw out the network, they select the services, they click on provision and the whole network comes up within minutes. So the main thing here is that from a customer's point of view, if they are connecting to different clouds, they don't need to understand any of the underlying specifics or underlying constructs of any of the cloud in order to bring up connectivity. So what we are doing here is we are abstracting the cloud chair. So we are building a virtual cloud network. So if you think of, if you compare with what we did in the previous life, we virtualized the WAN. So here what we are doing is we are virtualizing the cloud network, so underlying doesn't matter which cloud you sit on which cloud you need to connect to, which networking services, whether a cloud native services or whether you want to consume Alkira services, or we also support like customer bringing in third party services as well. So it's all offered from our platform all offered is service to the customer. Again, no expertise required in any of the underlying networking constructs of any of these clouds. >> Give us what we should be looking at from a technology roadmap from Alkira, through the rest of 2020. >> Good question, Stu. So as I mentioned earlier, our roadmap is dictated by customer requirements, so we prioritize what customers need from us. So we have come out with a scalable platform, we have come out with a marketplace for networking services in there. In the near term, we'll be expanding our marketplace with more services. We will be addressing more use cases and when I talk about use cases, I can give you some examples. Like there's, you not just only need connectivity into cloud, you might have different requirements from throughput perspective or bandwidth perspective or different services that you need to contend your cloud when you may have certain applications such as Internet facing application where you need like traffic coming in from the internet, inbound to those applications, you might need services like a load balancer, like an external load balancer in our services exchange. You might also need like a firewall, you might need traffic engineering, or sorry, service chaining capabilities where you chain service through multiple traffic through multiple of these services like a firewall and a load balancer. So we built a platform which gives you all those capabilities going forward, we will be adding more services more use cases to it. We have a long ways ahead of us and we will be putting a lot of effort in delivering a roadmap as we go. >> All right, so Amir your technical team definitely has their hands full and robust roadmap to work on. Give us the high level, what we should be looking for Alkira, for people that are out there, multicloud and networking tends to get talked a lot. There's many big companies and small ones. What will separate Alkira from the rest of the market today? And what should we be looking to see the company's progression through 2020? >> Yeah, thanks for asking that. Yeah, certainly. I mean, from the solution perspective, Atif said that it's so fundamentally important to have a very strong basis. And that's what we have done. We are bringing out a certain number of services and now we will continue to grow on that we'll create a big marketplace. We will continue to improve on which clouds we connect to and how and we will building our own services in certain cases as well. Now, building a technology is just one piece of it, we have to go out to market with a company that the customers can trust every single department in that company, whether it's sales or how they do business with us all the business back end pieces, after we sorted out and that's what we've been working with. And then go to market partners, that is very, very important, support is very important. So let me spend a little bit of time on go to market strategy. We have been working with the service providers so that we can extend our reach not only to the large customers, but also to mid-size customers across the globe. So you will see us in the future announcing major service provider, partnerships, as well as we've been working with large SIS, WAAS and system integration partners. And also we have taking a slightly different approach this time because it's a service. So we are going with telecom master agents, which have been working with the service providers, the cloud providers, the cable providers, as a channel, and they have a huge reach into the customer base. So we have a very comprehensive strategy not only from the go to market perspective and the technology perspective, but also how we are going to support our customers and continue to build our relationship to build a lasting company. >> Yeah, Amir super important point there. Absolutely, we've seen the maturation and change in the service providers, as today they are working with many of the public cloud providers and they're, as you said, the close touch point and a trusted partner for customers. All right, so before I let you go, you two are brothers, everybody in today's day and age is spending even more time with family but your situation you've worked together for a long time. What keeps bringing the two of you together, working together and talk about that bond? >> So I mean we're a very close knit family, we have four brothers and one sister, and obviously Atif and I have been the closest because we have been working together for the longest, we've at least work in five different companies together, our families traveled together, we have three daughters each, we live about five minutes, walk from each other. And we just have this bond where we not only have the family close, but also very close knit friends circle, which we both hang out with, and we obviously have common interests in the sports as well. We play squash and tennis and workout. So Atif if you want to take a stab at that also. >> Yeah, so we've always been very close. In fact, we've been together for the last like, ever since I can remember like even college days, we were roommates for some time also, we have our circle of friends, is the same old source. So, again, we are very close. And we worked well together so we complement each other's skills. And it's worked out in the past. Hopefully it will work out again. And I look forward to working with them for many, many more years to come. >> Amir and Atif thank you so much for sharing the coming out of stealth. After all, Alkira we definitely look forward to watching your progress and seeing how you're helping customers in this multicloud world. Thank you for joining us. >> Stu thank you so much. >> Thank you for having us. >> All right, I'm Stu Miniman. And thank you so much for watching this special CUBE conversation on theCUBE. (gentle music)
SUMMARY :
connecting with thought leaders all around the world, the Khan brothers, thank you so much for joining us, It's a pleasure to see you again. the two of you have worked together and when you go to multicloud environment, that you and the team And the way we have worked like you had built with the tele to help So here what you see is a Alkira's cloud services exchange And where are you with the discussion of customer adoption. and we will be announcing it on April 15. the second slide that we have here. that the customer didn't even have to think about that we laid out earlier in the discussion. in the previous life, we virtualized the WAN. Give us what we should be looking at So we have come out with a scalable platform, from the rest of the market today? and how and we will building our own services What keeps bringing the two of you together, So Atif if you want to take a stab at that also. And I look forward to working with them Amir and Atif thank you so much And thank you so much
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amir and atif 4 9 2020
from the cube studios in Palo Alto in Boston connecting with thought leaders all around the world this is a cube conversation I am stupid a man and this is a special cube conversation we've been talking a lot of course for many years about the ascent of cloud and today in 2020 multi cloud is a big piece of the discussion and we're really happy to help unveil coming out of cell al kiram which is helping the networking challenges when it comes to multi cloud and I have the two co-founders they are brothers I have Amir who is the CEO and a DIF who is the CTO the Khan brothers thank you so much for joining us and congratulations on the launch of the company thank you sue for having us on the show it's a pleasure to see you again all right so Amir we've had you on the program your previous company that you've done was of course the fella you the two of you have worked together at I believe five companies successful companies acquired you know the most recent one into Cisco so a mirror obviously you know you know strong networking theme your brother the CTO I was going to talk to us about the engineering but give us you know just the the story of Al Kyra what you've been building and now ready to unveil to the world certainly needs to so in around 2018 timeframe we started looking into the next big problem to solve in the industry which was not only a substantial you know from the market size perspective but also from the customers perspective was solving a major pain point so when we started looking into the cloud customers and started talking to our customers they were struggling from the cloud networking perspective even in a single cloud and it was a new environment for them and they had to understand all the nitty-gritty details of each one of these clouds and when you go to multi cloud environment it becomes exponentially complicated to address not only connectivity but how to deploy services like firewall and other services including low balancers and IP address management etc and remote access so we started digging deeper into this problem and start working with the customers and took a clean sheet of paper and came up with a very comprehensive approach to offering a solution which is as a service this time we are not shipping any hardware or software it is you know just like any other SAS application you just come to our portal I just drag and drop literally draw out your network and click on provision and you know come back after 40 minutes or so your full global cloud infrastructure is up and running so out if your brother laid out a pretty broad vision there any of us from the networking world we know there's a lot of complexity there and therefore it takes a lot of work when I want to do things simply as a service is you know a huge growth area bring us inside the engineering challenges that you and the team have been working on to build this solution second let's do so we've been working both our men and myself in the networking industry for more than 25 years now and our the way we have worked and what we have believed in is that we need to solve customer problems we never believed in like doing a science project so here also we started working with customers as we have always done in the past we understood the customers pain points the challenges they were facing especially in this case and in cloud networking space multi-cloud networking space based on the user requirements users or the customers use cases we started the building a service and here what we have built is a complete network as a service it's a multi cloud met work as a service which not only provides connectivity to multiple routes but also addresses the needs for bringing in networking services as well as security services making sure that you have a full policy based infrastructure on top of it you have deep visibility into into the clouds as well as into on-premise into and visibility into and monitoring troubleshooting and all of it is delivered to you as a service so that's what we have been doing here at ELQ here excellent so when we look at multi-cloud of course you know every cloud they have some similar things they have some different things they all tend to do things a little bit differently you know one of the secret sauces that have been talked about for the last few years is ESP BAM space like you and built with Nutella to help really enable those environments so if we've got a diagram here which I think will help explain a little bit as you know we're out here it how it plugs into these different environments walk us through a little bit what we're seeing here and what you're actually doing a tell Kira so here we are building a global unifying the multi cloud Network it's consumed as a service think of it as consuming it just like you would consume any other SAS like our SAS issue so you come to lqs portal you register and then there you go and you start building your global multi-cloud unified network with integrated services so here what you see is is a Elka's cloud services exchange with comprises of cloud exchange points you can bring these up these cloud exchange points up anywhere on the globe you can decide like what networking services security services you need in these cloud exchange points you can connect the multiple clouds from there you can bring your existing on-premise connector matiee into the CX PS all these CX B's have a full mesh of overlay high speed low latency connectivity among each other so there is a full network which comes up between these CX B's and this the whole infrastructure scales with customers as as a customer scale so it's a horizontally scalable veil a very highly redundant and resilient infrastructure which we have both all right so armor now that we understand the basics of the technology you've got some strong investors including Sequoia kleiner perkins give us you know what is being announced day you're coming out of stealth where are you with the product you know how many employees you have and where are you with the discussion of customer adoption so stew we're obviously bringing this to the market and we will be announcing it on April 15th it's available for the customers to consume our solution as a service on that day so they are welcome to reach out to us and we'll be happy to help them and as a matter of fact just come to our website and register for the service and yeah we rightly said that we have a superstar team of not only the venture capital companies but also the board members representing those companies the bill Cochran and mamoon Hamid Wright who the leading VCS are on the board of our company including myself inactive all right I'm all right love to actually bring up the second slide that we have here walk us through you said you know the service you know how do people get started how do they understand you know what would walk us through what what they do so the biggest challenge when we started looking into these problems you know Stu was that it was very complicated you have to piecemeal bring up instances and the cloud and stitch them together and when you try to integrate the services that was a different challenge for the customers right so we wanted to make sure that it was so simple and clean that the customer didn't even have to think about any underlying construct on any of the clouds they should not have to worry about learning each individual power from the you know networking perspective so here's your portal you just come you know step one is come to a portal or register step two is you start drawing your network based on your intent what on-prem an activity you want to bring into this service what type of services you need like all all the firewalls and then you know what pilots you need to connect and everything happens seamlessly the from on pram pram through services into the cloud and across multiple clouds it's a seamless service that we have created and with full analytics capabilities and full governance built in alright so I'll to bring us into what this means for customers you know how do they manage it you know is this the networking team is it the cloud architects you know what api's are there how does this fit into kind of what customers are doing today and you know solve some of those challenges that we laid out earlier in the discussion yes trauma from the customers perspective it's as I said it's it's completely delivered as a service customers come to our portal they draw out the network they select the services they click on provision and the whole network comes up within minutes so the main thing here is that from a customer's point of view if they are connecting to different clouds they don't need to understand any of the underlying specifics or underlying constructs of any of the of the cloud in order to bring can I bring up connectivity so we what we are doing here is we are abstracting the clouds here so we are building a virtual cloud network so if you if you think of if you compare it with what we did in the in the previous life be virtualized the when so here would be a doing is we are virtualizing the cloud network so underlying doesn't matter which cloud you sit on which cloud you need to connect to which networking services whether cloud native services or whether you you want to consume our care services or we also support like customer bringing in third-party services as well so it's all all offered from our platform all offered is a service for to the customer again no expertise required in any of the underlying networking constructs of any of these cards give us what we should be looking at from a technology roadmap from Akira through the rest of 2020 good question as to so as I mentioned earlier our roadmap is dictated by customer requirements so we prioritize what customers need from us so we have come out with a scalable platform we have come out with a marketplace for networking services in there in the near term we'll be expanding our market place with more services we will be addressing more use cases and when I talk about use cases I can give you some examples like there's a view you not just only need connectivity into cloud you might have different requirements from from throughput perspective or bandwidth perspective or different services that you need to front-end your cloud but you may have certain applications such as internet basing application where you eat like traffic coming in from the internet inbound to those applications you might need services like a load balancer like an external load balancer in our services exchange you might also need like a firewall you might need traffic engineering or sorry service eaning capability is where you would chain service through multiple or traffic through multiple of these services like a firewall in the load balancer so we have built a platform which gives you all those capabilities going forward we will be adding more services more use cases to it we have a long ways ahead of us and we will be putting all our effort in delivering a roadmap as we go all right so Amma your technical team definitely has their hands full and uh you know robust after work on uh give us the the high-level what we should be looking for out Kira for people that are out there you know multi-cloud and networking you know tend to get talked a lot there's many big companies and some small ones what will separate al Kira from the rest of the market today and what should we be looking to see the company's progression through 2020 yeah thanks for asking that yeah certainly I mean you know from the solution perspective out it's said that you know it's so fundamentally important to have a very strong basis right and that's what we have done we are bringing out a certain number of services and now we will continue to grow on that will create a big marketplace we will continue to improve on which clouds we connect to and how and we will be building our own services in certain cases as well now building a technology is just one piece of it we have to go out to market with a company that the customers can trust every single you know the department in that company whether it's sales or how they do business with us all the business back-end pieces have to be sorted out and that's what we've been working with and you know then go to market partners that is very very important right support is very important so let me spend a little bit of time on go to market strategy we have been working with the service riders so that we can extend our reach not only to the large customers but also to midsize customers across the globe so you will see us in the future announcing major service water partnerships as well as we've been working with large sis bars and system integration in a partners and also we have taking a slightly different approach this time because it's a service so we are going with telecom master agents which have been you know working with the service providers the cloud providers the cable providers as a channel and they have a huge reach into the customer base so we we have a very comprehensive strategy not only from the go to market in the technology perspective but also how we are going to support our customers and continue to build a relationship to build a lasting company yeah I'm a super important point there absolutely we've seen the maturation and change in the service providers as today they are working with many of the public cloud providers and they're as you said a close touch point and a trusted partner of our customers all right so before I let you go you know YouTuber brothers everybody in today's day and age is spending even more time with family but you know your your situation you've worked together for a long time what keeps bringing the two of you together working together and then talk about that ball so I mean we're very close-knit family we have four brothers and one sister and obviously active and I have been the closest because we have been working together for the longest we have at least work in five different companies together our families travel together we have three daughters each we live about five minutes you know walk from each other and we you know just have this bond where we not only have you know the family close but also very close-knit friends a circle which we both hang out with and we you know obviously have common interest in the sports as well we play squash and tennis and work out so after four if they want to take a stab at it but also yeah so we've always been very close in fact we've been together for the last like ever since I can remember like even even college days he was we were roommates for for some time also he ever say we have like our circle of friends is the same also so again we're very close and we work well together so we complement each other's skills and and it's it's worked out in the past hopefully it will work out again and I look forward to working with them for many many more years to come yeah well I'm or not - thank you so much for sharing the the coming out of stealth for Al Kyra we definitely look forward to watching your progress and you know seeing how you're helping customers in this multi-cloud world thank you for joining us - thank you so much thank you for having us all right I'm Stu minimun and thank you so much for watching this special cube conversation on the cube [Music]
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Amir & Atif lta glitches fixed v2
from the cube Studios in Palo Alto in Boston connecting with thought leaders all around the world this is a cube conversation hi I'm Stu mana man and welcome to a special cube conversation talking to leaders around the globe happy to welcome to the program two guests actually one is a cube alumni the other one I believe the first time on the program the Khan brothers I have a mirror and on TIFF so gentlemen thanks so much for joining us oh thank you for having us again yeah so here you know you and your brother you're coming out of stealth al Kyra is the company you two both work together at many companies we know you most recently from Katella we're a mirror you know we've spoken with you on the cube I believe right after that acquisition proc it was another company back in the day also happened to sell to Cisco but we know that you know networking is one of the you know toughest things in our industry now everybody thinks that their environment is is something challenging but you know we know networking in the weeds there's so many protocols and while networking as a whole doesn't change really fast there have been a lot of waves of change happening most recently of course cloud having a major impact on what's happening to the networking world Amir let's start with you you're the CEO your brother a tip is the CTO you're both co-founders give us a little bit of the background and the why of Al Kyra yes but after we sold patella I was looking for the next idea and we talked to multiple customers and multiple service providers a common theme that came across was the cloud networking was complex and when it came to multiple clouds it became exponentially complex it was not only learning multiple clouds but all the underlying constructs were different in each one of us so we decided that we need to take a look at a common solution which provides one way of connecting to all clouds that exist out there and provides common services like firewall and then from the governance perspective it becomes very challenging if you have very diverse environments so we are bringing analytics a common way of monitoring and managing the networks on top of that so it's a very comprehensive solution that the industry needed and they needed it as a service so we we dug deeper and came up with this idea went to the VCS and got funded very quickly to solve the problem and very proud to say that we are the first ones were in the industry for bringing computer networking as a service for multi cloud environments to the market all right now that's a that's a big vision and definitely something you know we hear from talking to customers you know absolutely multi-cloud most of the people there trying to figure out exactly what that means to their cuspid to their companies as well as it is not simple today aught if I want to pull you in you know we've seen you know many you know groups of talented you know development engine developers and engineers sometimes they try Ville in packs so when you look at you know what Amir just talked about the challenge in front of you give our audience a little bit of the understanding of you know the history of what you've been working on and is this you know a you know just turning the crank based on the latest and greatest technologies is that the coming together of some of the pieces that you've been thinking about for many years you know help us under the hood a little bit as to you know that this problem and the talents and what you're moving forward with for the last many many years both Amma and myself and other team are other team members we've been working on large customer networks whether those are service provider networks or whether those are enterprise networks so we have a deep understanding of the challenges they have based over over time so and now as I mentioned customers are transitioning to public clouds they are transitioning to SAS environments and there are a lot of challenges with which they are running into so we decided to take this challenge on and we brought together like a stellar team we have people who joined us from from botella as well as people from other large organizations they've been working on we have people from AWS we have people from Azure via people from other large companies so we have put together a great team we are very well funded and as I mentioned our approach has always always been to work with customers always understand their pain points and solve the real issues which which are having so that's approach we took and that's what we are doing here Adele here yeah so I did if I want to dig down a little bit more and actually we've got a slide I think you'll talk to because we know in networking a lot of the words sound the same you know is this an overlay I'm your said that at the service what gets deployed where is it what are the customers need to do where does this all live so if you could explain this this this diagram here for our audience so what the buildings do is a is a service and it's a cloud services exchange if you look at it and what it is comprised off is east cloud exchange points you can think of these as virtual pops and virtual polos and you can you can decide which region in the world or on the globe you want the DC X is to be spun up you come to our portal since it's consumed as a service you decide like what needs to reside on the CX PS which networking services you need there you can bring your own services or you can consume LTS services and when I talk about services or when I say services these can mean security services other networking services such as load balancers ipam DDI whatnot from the EC XPS you're gonna connect to multiple pounds from here without you as as Enterprise know without you knowing need to know anything about the underlying cloud providers networking concerts so all you do is you give us the requirements you say that you need to connect to this cloud this this is your appointment and we we do it for you so what basically what we are doing is we are virtualizing the clouds networks it's a so in the past we virtualize the when in our previous company and patella if you look at it it's virtualizing plan over different types of transports here we are virtualizing cloud it doesn't matter which public clouds you're sitting on which public cloud you need to connect to you know one service to consume you know one way of doing about networking great III that diagram definitely helped me a lot Amir let's talk my understanding you've got some customers what are some of the early things that they're using this for is this you know hybrid cloud going from their data center to a public cloud we talked about multi cloud does that mean we're actually connecting services between some of the public clouds help us understand what what your customers are seeing and starting to use it's a very interesting questions too we've been talking to multiple customers that we said and without a doubt every single customer that we are talking to has some sort of a multi cloud strategy and the reasons for them to get into multiple clouds could be either their some teams are using some applications which are optimized for a particle cloud one of the customers that we went to they were using one cloud and then acquired a company because of which you know another cloud was brought into the environment so all of a sudden they have a need to very quickly you know integrate those two environments and then there are you know with what's going on in the market today people are going to remote access requirements you know people are working from home and they need to get onto the network very quickly and consume applications which scale much better in the cloud so there's a demand from that perspective right so and in some cases one company becomes let's say Amazon becomes a competitor somewhere and people want to move to another cloud that could be another alternative right so so without fail many people are you know getting into cloud environments and the primary reason that I'm hearing now that many more companies will move into the cloud is going to be regulatory issues right so people are starting to think about pushing all the financial companies the healthcare companies to adopt multiple clouds for redundancy for high availability etc yeah you bring up a great point one of the questions we've been asking for the last couple of years is how is multi-cloud the same or different from what we used to see with multi-vendor aught if you know I think back to you go back you know 10 15 20 years ago and some of the M&A discussions that Omer was talking about you know you know I buy another company Oh what are they doing for their network well throw out their whole network and let's standardize on the vendor of choice that we have because it's better if I can go homogeneous well it's not as easy to do that in the public cloud so help us understand you know it's not as easy as that saying oh all these clouds they have API is they all use similar type type of abstractions and the like you know where does Al Kira really help make things easy for customers when they're when they're doing multi cloud so you know every cloud is doing things differently when it comes to networking so yeah at the end of the day functionality might be the same but how to achieve that how to get that working it's very different between each plug so now what we are seeing with these enterprises is that they have to build a deep understanding of each cloud before they can take on that cloud and nowadays cloud architects are in big demand they don't come cheap either so you don't necessarily just need the personal cloud architect with expertise in one account you need like architects with the expertise and multiple thoughts so so we wanted to solve that problem that's why we took this challenge on and we wanted to make it a make it one way of working with all these clouds so from a cloud architects perspective from a enterprises perspective why can't there be just one way of connecting to all these clouds why do I have to know the details of each cloud as armor said each cloud spring brings its own own its own value in different ways and there is a multi cloud strategy out there so either customers are in multiple pounds or they're looking at at multiple doubt so that's that's a big challenge right now and since what we are offering is as a service it's a unified global multi cloud network and again we're virtualizing the cloud network all right Amir you mentioned early on in the conversation that Acura is well funded you've got Sequoia and kleiner perkins as two of your investors you know definitely companies that look closely and understand the networking space help us understand the basics of the company though coming out of stealth right now is the product available where is it available you know where are you with with customer and deployments certainly we are making our product available on April 15 and many customers are trying it right now they're in the process of deploying it in production these are across industries healthcare manufacturing high-tech you know financial industries so customers span across multiple different verticals in addition to that many service providers are working with us to offer this to extend their capabilities into the cloud so many service providers have been struggling with that and this makes it very easy for them to complement their private connectivity solutions and extend their reach deeper into the cloud so the industry is very excited right now and we are excited because this is an opportunity you know which the cloud migration has brought to the table from networking perspective and if we had thought about it 10 years ago 20 years ago it was just not possible and now we have this capability in the clouds to offer in lastik capabilities do not only provide connectivity but but integrate the services like firewalls scale them up and down and provide proper governance yeah you bring up such a such a big point there I talked before about multi vendor and today you know the network team it's not just oh well I touch all of the gear that I manage as you said it's the service providers public clouds they need to span all those environments we've definitely seen a huge shift in service riders and their relationships with the public cloud over the last five years or so atif I guess that brings up a the important point here who's gonna be managing all this when it comes to a Keira is this the traditional Network person if they've been you know doing land maybe a little bit of an are they going to be doing it is the cloud team you know where does this sit in the you know conversation and jostling of roles that we're seeing as organizations are more and more embracing public cloud so it's Stu it's still a networking solution so what we are seeing working with our customers is that it's a it's a cloud architects who are were very excited when they see our solution now they can see that the network can can can show the same agility which they have been very they're being seen with with compute and storage and and rest of the stuff moving into the cloud so network was always like behind it took a lot lot of effort a lot of work to get the network to extend into clouds meeting all the all the enterprise requirements so now network architects are excited because they it's it's become very simple for them to to move into the cloud or extend their private connectivity into the club I'll give you an example we've been working with some large enterprises and they many of them they don't need to open up a manual or documentation to use our solution so our goal was always to make it so simple that anyone should be able to connect to a cloud without knowing anything about the networking constructs of a given cloud so you just come in you should just be able to give us the requirements that you need need this much capacity you need this much throughput you need B services to front-end the clouds these are your security policies which are global and you need like a multi global transport or global network a multi-level network and you should be able to just bring it up and you should on you should not need like certifications in cloud networking or certifications in using tools to orchestrate cloud connectivity so we are built a very scalable infrastructure which allows the customers to get a service from us or use our service which which meets the requirements all right I'd like to ask both of you you know it's April 2020 you're coming out of stealth you know I'm sure the product has you know all the features that your customers are asking for today but give us a look as we go through the kind of the next six to 12 months armor first from kind of a customer standpoint not if from the technology standpoint what should people be looking at both with your product how you're working with partners and you know really this multi cloud networking landscape our focus is on mid to large size enterprises and depending on which company you talk to their strategy varies to get into the cloud somewhere some are at a very early stage others have moved significant amount of workloads into into the cloud already the reality that we are seeing out there is that the hybrid environment is going to exist for a long long time and that's why we have built a solution which seamlessly integrates their existing wide area networking infrastructure to bring traffic into our solution and then we tie them seamlessly to the cloud and provide integrated services and Governors governance on top of that and they can define their own internal policies based on you know their enterprise needs so that's what we are seeing right now and going into the future I think that industry is going to continue to evolve it's still early the solutions will evolve quite a bit we have a first mover advantage to provide networking as a service and we are so excited to just continue to you know accelerate and help customers to migrate into the cloud as quickly as possible provided with the highest resiliency and security yes so from from a technology perspective as I said like we we believe in working with the customers and solving their use cases we are innovating at a very rapid pace and there are many many different use cases which which we are working on we have some of the use cases which we are which we have delivered so far where we are going out with a certain number of use cases and we will be adding more use cases as we as we go support support for more use cases and we support like all the major clouds right now we will be adding more clouds to our offering we offer a Marketplace on our portal as well so it's a it's a it's a cloud service with a built in marketplace of network services we will be expanding that marketplace as well with more services it's all based on the on the customer requirements and and we prioritize our offerings based on the requirements and there's a there's a lot of work ahead of us also it's just the beginning and as I said we are very excited to solve all these problems and make our customers successful excellent if you're a good setup for armors last slide here so we've got a slide here is that how do customers get started walk us through yeah as I have said we've our goal is to make it as simple as possible you know we live in a different world now where things change very very quickly but the customers just come to our portal they register or our service just like any other SAS based service they you know basically are taken to a canvas where they can draw their infrastructure drop services create policies within minutes and then you know across the globe and then click on the provision button and they can go and have coffee and the full infrastructure comes up literally in less than an hour as a matter of fact in many cases we have seen a comment in around half an hour across the globe this is the type of a solution or capability that the industry has never seen before in the industries we are very proud of bringing the solution to the market well congratulations both of you a lot of work goes into bringing a company to launch before I let you go I do have one last question you two are brothers you've worked together at a number of companies so you know give our audience but you know what it's like and you know what what keeps bringing you back to working together well we are very close family we've always you know you know studied together work together and many different companies we live about five minutes away from each other our kids hang out together we travel together so you know it's kind of interesting you know we've always had a very very close relation yeah this is this is a fifth company I guess where we are working together as he said like we have always worked together we have a we we have a same circle of friends also so so we have very very close to each other so yeah this is one of the best squash players in the country and nowadays he doesn't get much time but he was ranked in the top three for a long time in amateurs in the country well that is awesome well hopefully you know you get to get a little bit of break you know once the company goes into spell they know a lot of work moving forward but I'm Erin atif congratulations and thank you so much for joining us to announce coming out of stealth thank you thank you for having us thank you it's a pleasure to talk to you alright and we definitely look forward to tracking al Kyra in the future as that they move forward with adoption with their customers and their solution I'm still minimun and as always thank you for watching the queue [Music]
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Amir & Atif lta glitches fixed
>> Announcer: From theCUBE studios in Palo Alto in Boston, connecting with thought leaders all around the world, this is a CUBE Conversation. >> Hi, I'm Stu Miniman and welcome to a special CUBE Conversation, talking to leaders around the globe. Happy to welcome to the program two guests, actually one is a CUBE alumni and the other one, I believe is the first time on the program, the Khan brothers, I have Amir and Atif. So gentlemen, thanks so much for joining us. >> Oh, thank you for having us again Stu. >> Yeah, so Amir. >> Thank you for (mumbles). >> You know, you and your brother, you're coming out of stealth. Alkira is the company, you two have both worked together at many companies. We know you most recently from Viptela, where Amir you know, we'd spoken with you on the Cube, I believe right after that acquisition. >> Right. >> (mumbles) with another company back in the day also happened to sell to Cisco, but we know that, you know, networking is one of the, you know, toughest things in our industry. You know, everyone thinks that their environment is something challenging but you know, we know networking in the weeds, there's so many protocols and while networking as a whole doesn't change really fast, there have been a lot of waves of change happening, most recently, of course, Cloud having a major impact on what's happening to the networking world. Amir, let's start with you, you're the CEO, your brother, Atif is the CTO, you're both co-founders, give us a little bit of the background and the why of Alkira. >> Yeah, so after we sold Viptela, I was looking for the next idea and we talked to multiple customers and multiple service providers. A common theme that came across was the Cloud Networking, was complex and when it came to multiple clouds it became exponentially complex. It was not only learning multiple clouds but all the underlying constructs were different in each one of the clouds. So we decided that we need to take a look at a common solution, which provides one way of connecting to all clouds that exists out there, and provides common services like Firewall and then from the governance perspective, it becomes very challenging if you have very diverse environments. So we are bringing analytics, common way of monitoring and managing the networks on top of that. So it's a very comprehensive solution that the industry needed and they needed it at, as a service. So we dug deeper and came up with this idea, went to the VCs and got funded very quickly to solve the problem and very proud to say that we are the first ones in the industry, who are bringing computer networking as a service or multicloud environments to the market. >> All right, that's a big vision and definitely something that, you know, we hear from talking to customers, you know, absolutely multicloud, most of the people, they're trying to figure out exactly what that means to their customers, to their companies, as well as it is not simple today. Atif, I want to pull you in, you know, we've seen, you know, many, you know, groups of talented, you know, develop an engineer, developers and engineers, some, they travel in packs. So when you look at, you know, what Amir just talked about, the challenge in front of you, give our audience a little bit of the understanding of, you know, the history of what you've been working on, and is this, you know, a, you know, just turning the crank based on the latest and greatest technologies? Is it the coming together of some of the pieces that you've been thinking about for many years? You know, help us under the hood a little bit as to, you know, this problem and the talents and what you're moving forward with. >> Atif: (mumbles) Stu, (mumbles) that we, our approach has always been to work with our customers and understand the customers' real use cases as well as pain points. So for the last like many, many years, both Amir and myself and other team members, we've been working on large customer networks, whether those are service provider networks or whether those are enterprise networks, so we have a deep understanding of the challenges that they have faced over over time. So and now, as Amir mentioned, customers are transitioning to public clouds, they are transitioning to SaaS environments and there are a lot of challenges which they're running into. So we decided to take this challenge on and we brought together like the stellar team. We have people who joined us from Viptela as well as people from other large organizations, they've been working on, we have people from AWS, we have people from Azure, we have people from other large companies. So we have put together a great team. We are very well funded and as I mentioned, our approach has always been to work with customers, always understand their pain points and solve the real issues which they are having. So that's the approach we took and that's what we are doing here at Alkira. >> Yeah, so I've, Atif I want to dig down a little bit more, and actually we've got a slide I think, you'll talk to because we know in networking, a lot of the words sound the same, you know, is this an overlay? Amir though said that it's a service. What gets deployed? Where is it? What do the customers need to do? Where does this all live? So if you could explain this diagram here for our audience. >> Atif: So what they're building Stu is a service. And it's a Cloud Services Exchange, if you look at it, and what it is comprised of is these cloud exchange points. You can think of these as virtual pops or virtual portals. And you can decide which region in the world or on the globe you want the CXPs to be spun up. You come to our portal since it's consumed as a service, you decide like what needs to reside on the CXPs which networking services you need there, you can bring your own services or you can consume the Alkira services. And when I talk about services or when I say services, these can be security services, other networking services, such as load balancers, IPAM, DDI, whatnot. From these CXPs you can connect to multiple clouds from here without you as a enterprise, without you knowing, need to know anything about the underlying cloud providers networking constructs. So all you do is you give us the requirements, you say that you need to connect to this cloud, this is your requirement and we do it for you. So what basically what we are doing is we are virtualizing the cloud networks. It's a, so in the past, we virtualized WAN in our previous company in Viptela, if you look at it, it's virtualizing WAN over different types of transports. Here we are virtualizing cloud, it doesn't matter which public cloud you're you're sitting on, which public cloud you need to connect to, you have one service to consume, your one way of doing cloud networking. >> Great, I, that diagram definitely helped me a lot. Amir, let's talk, my understanding, you've got some customers, what are some of the early things that they're using this for? Is this you know, hybrid cloud going from their data center to a public cloud? We talk about multicloud, does that mean we're actually connecting services between some of the public clouds, help us understand what your customers are seeing and starting to use. >> It's a very interesting question Stu. We've been talking to multiple customers, as we said, and without doubt, every single customer that we are talking to has some sort of a multicloud strategy. And the reasons for them to get into multiple clouds could be either that there some teams are using some applications which are optimized for a particular cloud. One of the customers that we went to, they were using one cloud and then acquired a company because of which, you know, another cloud was brought into the environment. So all of a sudden they have a need to very quickly, you know, integrate those two environments. And then there are you know, with what's going on in the market today, people are going to remote access requirements, you know, people working from home, and they need to get onto the network very quickly and consume applications, which scale much better in the cloud. So there's a demand from that perspective, right, so and in some cases, one company becomes, let's say, Amazon becomes a competitor somewhere and people want to move to another cloud, that could be another alternative, right? So without fail, many people are, you know, getting into cloud environments and the primary reason that I'm hearing now that many more companies will move into the cloud is going to be regulatory issues, right? So people are starting to think about pushing all the financial companies, the healthcare companies to adopt multiple clouds, for redundancy, for high viability, et cetera. >> Yeah, you bring up a great point. One of the questions we've been asking for the last couple of years is, how is multi-cloud the same or different from what we used to see with multi-vendor? Atif, you know, I think back to, you go back, you know, 10, 15, 20 years ago and some of the M and A discussions that Amir was talking about, you know, I buy another company, "Oh, what are they doing for their network? "Well throw out their whole network and let's standardize "on the vendor of choice that we have because it's better "if I can go homogeneous." Well, it's not as easy to do that in the public cloud. So help us understand, you know, it's not as easy as they're saying, "Oh, all these clouds." They have API's, they all use similar type of abstractions and the like, you know, where does Alkira really help make things easy for customers when they're doing multicloud? >> Stu you know, every cloud is doing things differently when it comes to networking, so yeah, at the end of the day, functionality might be the same but how to achieve that, how to get that working, it's very different between each cloud. So now what we are seeing with these enterprises is that they have to build a deep understanding of each cloud before they can take on that cloud. And nowadays, cloud architects are in big demand, they don't come cheap, either. So you don't necessarily just need a person, a cloud architect with expertise in one cloud, you need like cloud architects with the expertise in multiple clouds. So we wanted to solve that problem, that's why we took this challenge on and we wanted to make it one way of working with all these clouds. So from a cloud architect's perspective, from an enterprise's perspective, why can't there be just one way of connecting to all these clouds? Why do I have to know the details of each cloud? As Amir said, each cloud brings it's the, its own value in different ways and there is a multi-cloud strategy out there. So either customers are in multiple clouds or they are looking at multiple clouds. So that's a big challenge right now and since what we are offering is as a service, it's a unified, global, multicloud network and again, we're virtualizing the cloud network. >> All right, Amir, you mentioned early on in the conversation that Alkira is well funded. You've got Sequoia and Kleiner Perkins as two of your investors. >> Amir: Yes. >> You know, definitely companies that look closely and understand the networking space. Help us understand the basics of the company, though. Coming out of stealth right now, is the product available? Where's it available? You know, where are you with customer and deployments? >> Certainly, we are making our product available on April 15th and many customers are trialing it right now, they're in the process of deploying it in production. These are across industries, healthcare, manufacturing, high tech, you know, financial industries. So customers span across multiple different verticals. In addition to that many service providers are working with us to offer this to extend their capabilities into the cloud. So many service providers have been struggling with that and this makes it very easy for them to complement their private connectivity solutions and extend their reach deeper into the cloud. So the industry is very excited right now and we are excited because this is an opportunity, you know, which the cloud migration has brought to the table from networking perspective and if we had thought about it 10 years ago, 20 years ago, it was just not possible. And now we have this capability in the clouds to offer elastic capabilities to not only provide connectivity but integrate the services like Firewalls, scale them up and down and provide proper governance. >> Yeah, you bring up such a big point there. I talked before about multi-vendor and today, you know, the network team, it's not just, "Oh, well, I touch all of the gear that I manage." As you said, it's the service providers and the public clouds, they need to span all those environments. We've definitely seen a huge shift in service providers and their relationships with the public cloud over the last five years or so. Atif, I guess that brings up a really important point here, who's going to be managing all this? When it comes to Alkira, is this the traditional network person if they've been, you know, doing LAN maybe a little bit of WAN are they going to be doing it as the cloud team? You know, where does this sit in the, you know, conversation and jostling of roles that we're seeing as organizations are more and more embracing public cloud? >> So Stu, it's still a networking solution. So what we are seeing working with our customers is that it's a cloud architect so we are very excited when they see our solution. Now, they can see that the network can show the same agility, which they have been very, they've been seeing with compute and storage and rest of the stuff moving into the cloud. So network was always like behind, it took a lot of effort, a lot of work to get the network to extend into clouds, meeting all the enterprise requirements. So now, network architects are excited because they, it's become very simple for them to move into the cloud or extend their private connectivity into the cloud. I'll give you an example, where we've been working with some large enterprises and they, many of them, they don't need to open up a manual or documentation to use our solution so our goal was always to make it so simple that anyone should be able to connect to a cloud without knowing anything about the networking constructs of a given cloud. So you just come in, you should just be able to give us the requirements that you need this much capacity, you need this much throughput, you need these services to front end the clouds, these are your security policies, which are global and you need like a multi-global transport or global network or multicloud network and you should be able to just bring it up. And you should not need like certifications in cloud networking or certifications in using tools to orchestrate cloud connectivity. So we have built a very scalable infrastructure, which allows the customers to get a service from us or use our service, which meets their requirements. >> All right, I'd like to ask both of you, you know, it's April 2020, you're coming out of stealth, you know, I'm sure the product has, you know, all the features that your customers are asking for today but give us a look as we go through that kind of the next six to 12 months. Amir first, from kind of the customer standpoint, Atif from the technology standpoint, what should people be looking at, both with your product, how you're working with partners and you know, really just multicloud networking landscape? >> Our focus is on mid to large sized enterprises and depending on which company you talk to their strategy varies to get into the cloud. Some are at a very early stage, others have moved a significant amount of workloads into the cloud already. The reality that we are seeing out there is that the hybrid environment is going to exist for a long, long time and that's why we have built a solution which seamlessly integrates their existing wide area networking infrastructure to bring traffic into our solution and then we tie them seamlessly to the cloud and provide integrated services and governance on top of that and they can define their own internal policies based on, you know, their enterprise needs. So that's what we are seeing right now and going into the future, I think the industry is going to continue to evolve, it's still early, the solutions will evolve quite a bit. We have a first mover advantage to provide networking as a service, and we are so excited to just continue to, you know, accelerate and help customers to migrate into the clouds as quickly as possible and provided with the highest resiliency and security. >> Atif. >> So, from a technology perspective, as I said, like we believe in working with the customers and solving their use cases. We are innovating at a very rapid pace and there are many many different use cases which we are working on. We have some of the use cases which we are, which we have delivered so far, where we are going out with a certain number of use cases and we'll be adding more use cases as we go, support for more use cases. And we support like all the major clouds right now. We will be adding more clouds to our offering. We offer Marketplace on our portal as well, so it's a cloud service with a built in marketplace of network services, we will be expanding that marketplace as well with more services. It's all based on the customer requirements and we prioritize our offerings based on the requirements. And there's a lot of work ahead of us also, it's just the beginning and as Amir said, we are very excited to solve all these problems and make our customers successful. >> Excellent, Atif, you're a good setup for Amir's last slide here. So we've got a slide here that, how do customers get started? Walk us through. >> Amir: Yeah, as Atif said, we've, our goal is to make it as simple as possible. You know, we live in a different world now where things change very, very quickly. So the customers just come to our portal, they register for our service, just like any other SaaS based service, they, you know, basically are taken to a canvas where they can draw out their infrastructure, draw out services, create policies within minutes, and then, you know, across the globe, and then click on the, on provision button and they can go and have coffee and the whole infrastructure comes up literally in less than an hour. As a matter of fact, in many cases, we have seen it come in, in around half an hour across the globe. This is the type of a solution or capability that the industry has never seen before in the industry, so we are very proud of bringing the solution to the market. >> Well, congratulations, both of you. A lot of work goes into bringing a company to launch. Before I let you go, I do have one last question. You two are brothers, you've worked together at a number of companies so, you know, give our audience, you know what it's like and you know, what keeps bringing you back to working together? >> Well, we are very close family, we've always, you know, studied together, worked together in many different companies, we live about five minutes away from each other, our kids hang out together, we travel together (chuckles). So, you know, it's kind of interesting. You know, we've always had a very, very close relationship. >> And this is our fifth company, I guess, where we are working together. As he said, like we've always worked together. We have a same circle of friends also so we were very close to each other so. >> Amir: Yeah (mumbles) what I'm thinking about Atif is one of the best squash players in the country. Nowadays, he doesn't get much time but he was ranked in the top three for a long time in amateurs in the country (laughs). >> Well, that is awesome. Well, hopefully, you know, you get a little bit of break, you know, once the company goes in stealth, I know a lot of work moving forward, but Amir and Atif. Congratulations, and thank you so much for joining us to announce coming out of stealth. >> Amir: Thank you Stu. >> Thank you so much, thank you for having us. >> Thank you, it's a pleasure to talk to you. All right, and we definitely look forward to tracking Alkira in the future as they move forward with adoption with their customers and their solution. I'm Stu Miniman and as always, thank you for watching theCUBE. (upbeat music)
SUMMARY :
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Trevor Koverko & Amir Kaltak | Polycon 2018
>> Narrator: Live from Nassau in the Bahamas. It's The Cube. Covering Polycon 18, brought to you by Polymath. >> Welcome back, everyone, this is The Cube exclusive coverage at Polycon 18, put on by Grid Capital and Polymath, of course The Cube is independent publishing, digital TV and research. Of course we're covering all the action this year in the crypto-space blockchain, crypto-currency token economics. Big news here with Polymath is announcing a partnership. We've got Trevor Koverko is the CEO of Polymath Amir Kaltak, CEO at Lexit. You guys just came off stage and announced a partnership. Your ecosystem is growing, you guys are enabling platform. Talk about the relationship. >> You want to start? >> Please, I insist. >> Alright, fine. So awhile ago we just realized that what Trevor and his team are doing is just fitting right in what we do. We, the marketplace for M&A, helping to liquidize assets, and a security token, in its purest form, is an asset. So we want to help, we want to work together and create an ecosystem in the future between Polymath and Lexit, that is basically the thing that we want to figure out and how to do it. >> Yeah, no, we're big fans of the project, and more importantly the team behind the project. That's always what we look for when it comes to any investment, or purchase, or partnership. We're really excited. >> This is really a great sign for you guys. Congratulations, Polymath and Lexit, you guys are growing companies. This is the magic of platforms, right? You guys have collaboration, ecosystem partners really become instrumental for you guys, so it's a good sign. You get the leverage, the platform, you get some time to market faster, time to value, this is what it's all about, right? >> I believe that security tokens are going to be a big part of our future revenue on Lexit itself, and I can't miss out on that one, and I'm happy that we meet at that early stage, so to say, where everything happens. Where we set the path into the future. So let's see what happens. >> Amir I want to ask you, as someone who's partnered (inaudible), why Polymath? What was compelling for you? What was the reason? Obviously they have a secure token, so it's a platform, and it's a trend that's your friend right now. So why Polymath? >> There are multiple ones. Trend isn't that right, but the thing is, I'm old school, right? If somebody I know and trust tells me this is a great person I need to talk to, this is a great project, then I do it. So, Tim Frost of Taurus Solutions was the guy who connected us in New York on a brief meeting, and now more and more, and so this is how we started. And I go with my gut feeling. If I see a sincere man, I see a sincere man, and I would like to work with him. >> Great. Platform-wise, API's, how's it going to work? You guys, can you share any details? I missed the announcement because we were doing Cube interviews. What was announced on stage? >> For me, this is kind of what I've been echoing all week. It's all about building the components of this ecosystem. We're trying to, literally, re-imagine Wall Street, and to do that it requires new forms of structure formation of capital. So we have private equity, we have mergers and acquisitions, we have venture capital, and with Polymath we're just trying to be the base layer that other exciting projects like Lexit can build on top of. >> What are some of the most important things in the platform, Amir, that you like? Just get under the hood a little bit. What's, what about Polymath is going to be a good deal for you guys? What's the key? Is it saving time, is it the certain things on the platform? What specifically about these guys- >> Free t-shirts? >> Free t-shirts definitely. And after that, the free t-shirt contest. What contest? I'm kidding. No, to me it's like, look, you want to have a security token, right? And then there are multiple jurisdictions, and there's a lot of legal compliance. It's a mountain of work in front of you. Those guys figured out how to do this simple and reliable for all of us. >> Kind of like what you're doing on the M&A side, except they do it for the security token. >> Sort of. >> Always breaking down barriers, that's the name of the game. That's the definition of an entrepreneur. >> Removing the blockers in front of you is the key, and not to waste time on management cycles, on things that someone else's doing. That, to me, it good partnership. Sounds like that's what you guys are offering, right? >> Absolutely. >> Absolutely. >> Alright, guys, well thank you for sharing the news. A final word, >> John, thank you. >> What do you see as the outlook, partnerships, you guys going to make some money together, you've got to build the product out first? How's the sequence, the order of operations of the partnership? Share the quick overview, then we'll end the segment. >> So we have a lot of work ahead of us. And right now it's about getting Polymath, the demo is out, the alpha is out, it's live, you can use it. And my biggest party right now is getting the application layer to the market, and that simply means a user interface, drag and drop, point and click, and that is my life right now. So once we get that out the door, these guys are ready. >> The thing is we are launching globally, full developed, since two years away in develop, in June. And soon after that, we will hopefully be ready for their platform. But, speaking of that, it's public now, but we will work closely right away to figure out how to optimize everything in between our systems. So it's going to be an ongoing process where we to be careful with resources, of course, but it's going to happen during this year, I hope. >> Amen. >> Well congratulations on the building blocks of success, you've got to start with the core. This is The Cube bringing a live coverage from the Bahamas. Big news here on the partnerships of the two companies, Polymath and Lexit. Look for more coverage. We'll be right back with more coverage after this short break. (techno music)
SUMMARY :
Narrator: Live from Nassau in the Bahamas. We've got Trevor Koverko is the CEO of Polymath and create an ecosystem in the future and more importantly the team behind the project. This is the magic of platforms, right? and I can't miss out on that one, and I'm happy and it's a trend that's your friend right now. and so this is how we started. I missed the announcement because we were doing Cube It's all about building the components of this ecosystem. in the platform, Amir, that you like? the free t-shirt contest. Kind of like what you're doing on the M&A side, barriers, that's the name of the game. Removing the blockers in front of you is the key, Alright, guys, well thank you for sharing the news. How's the sequence, the order of operations the application layer to the market, So it's going to be an ongoing process Big news here on the partnerships of the two companies,
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Amir Kaltak, Lexit | Polycon 2018
(bubbly electronic music) >> Narrator: Live from Nassau in the Bahamas, it's theCUBE, covering Polycon 18. Brought to you by Polymath. >> Okay, welcome back everyone. We're live here in the Bahamas. This is theCUBE's exclusive coverage of the token economics world cryptocurrency blockchain, the new innovation that's changing the world. And of course, word on the ground floor, day two of coverage our next guest Amir Kaltak, CEO and founder of L-exit, L-exit, Lexit, called legalized exit, legit exit. He's automating the M&A process in a decentralized way. This is exactly the kind of value we see with cloud computing, and when you see automation and efficiencies, that's disruptive. Amir, congratulations on your awesome venture. Love your model. Let's get into details, because I think-- >> Thank you. >> You're demonstrating, in my opinion, where value is being created and then ultimately captured faster, more efficiently, because you're automating the M&A process. For people to get exit in a highly volatile, value creation, value capture world. Take a minute to explain your company. This is fantastic. Thank you for this kind intro. Hello, world. Lexit, in a nutshell, is M&A on blockchain, and I hope you guys will love it. What we do is we give you access to the world of M&A, which is currently a big boys club, and we want you guys to be all participating in it, from the small entrepreneur who just started out, who crashed his startup but created a great tac. He can sell it on it. The whole world's going to see it. Or to the seasoned entrepreneur, to the big entity, to the big enterprise, you can sell it on there too. You will be seen by all acquirers in the world, and at a penny of the cost, at multitudes of speed, you will be able to liquidize and asset your business. >> So we, Dave and I, predict that there's going to be a lot of liquidity going on at many levels, obviously. Token economics drives that, but in the startup world, you either make it or you sell it, or you put it out of business. In this world, as people start developing technology, the difference between a company and a feature might not be the same. So I might build the best app for social entrepreneurship, for solving world hunger or tracking the water supply through blockchain. And someone says, "Damn, I love that. I'm going to buy that." Now I got to go to a banker, I got to get legal fees. My choices are-- >> Yes, limited. >> Limited, hassle, costs cash. >> As a guy who just crashed a startup, let's take this example, because the majority does fail: over 90%, as matter of fact 96%. Now, you just failed, but you have this great technology you created, right? What are you going to do? You check your address book. Who might buy it? But it's limited too, because you just started out. You don't know nobody, so what you do is you go to a consultancy: M&A consultancy, the lawyers who are connected to this sphere. >> John: The gatekeepers. >> Yes, the gatekeepers. Big boys. >> John: And they take a big cut of it. >> They will tell you, it's an amazing technology. We'll help you sell it, but you make a down payment of $10,000 right now, and we'll look into it. But you don't have $10,000 right now, for instance. So what are you going to do? And even if you pay them, the likeability of them getting back to you is not that high, so what you do is on Lexit is, you get to Lexit, you open up your account, get KYC'd. We're very strict on that. It's fully legit platform, and you list it. You get assessed by our professional M&A network, given a value to it. It's not the value it will be sold for, but it's a value the professional assessor thinks you're worth, and why. He's going to say these reasons. Now, the buyers are going to see it, make the bids, and there you are. Access. >> So you guys automate that entire end-to-end process. >> Absolutely. So, Lexit is, from the listing, down to the final due diligence and drafting of agreements. Everything is in it. The final signature and the transfer of ownership. It's a full solution. >> Yes. The future of work, obviously, is about automation. I mentioned cloud computing, because we look at that market heavily. On the tech side, automation drives it, but managing processes, automating processes away is threatening to a lot of people. You're basically putting people out of business, potentially. >> Yes, I keep doing that. >> If you're successful, a cadre of ecosystem partners, service providers, traditionally go out of business, so I like that. >> Potentially. >> Well, they're going to have to adapt or change. I see this in global service integrators, like Accenture. These guys are getting eaten up by machine learning automated coding, because they can do it faster and better. >> You know my business better than I do! (both laugh) >> What we do at theCUBE, we know our stuff. So, this is disruptive, and at the end of the day, the other thing I want to get your reaction to is open-source. A lot of people in the ethos of the mission based open-source world is, I wrote coding as an open-source. If my company fails, and my VC's make it proprietary, it's like an owned asset in bankruptcy, or whatever, dying, you can't put it back, but with open-source code, there's always going to be value there, to some level. It might not be great. So, I might say "Hey, you had a failed venture, I'll buy your code." >> Exactly. >> Transfer your GitHub over. Done. >> That's how it works. >> So this is kind of like the dynamic that... Do you see that? >> This is the direction that we're heading to. We want to connect the dots, because we started Lexit out of a community approach. We figured out two years ago, when we started it... So we're two years into that right now, that this is direly needed. We don't have access, but if I got this problem right now as a startupper, so do many. And out of this thinking, we claim ourselves to be the startups for startups and empower the community. I believe that in terms of leadership, for instance, you're only a good leader if you empower everyone around you to become a good leader, based on respect and mutual purpose. >> So I got to ask you a question. >> Please. >> Cause everyone's going to ask this question of all startups. You got to know where you are. Are you a startup? Are you a growing company? Where's the product? How far along are you? When is it going to be released? Talk about the momentum of the offering that you have. Is it available in Beta? What's the status of the product itself? Because I'm sure it'll be used a lot. >> As I said, we started two years ago. The first year we didn't even write a single line of code. It was just like how do you put this huge M&A process into a usable yet powerful but simple to use platform. How do you do that? Just scalable from the small, small asset you want to sell, a line of code, an algorithm up to a large enterprise. The first year was finding out a process. What is necessary? How do we cover all aspects on different jurisdictions, and all this stuff, right? How to make it work on the legal side too. And we figured it out, and then we started doing it. And right now I can tell you guys we are scheduling the launch of Lexit, this year, in June. So we'll not just-- >> The product will be ready for production, shipping product. >> Absolutely. Available worldwide, completely worldwide ready to operate. Ready to make your deals, to put your listings, to make your bids, to get the best technology out there, but not just technology. Letters M&A, it means any kind of of business from a pizza chain, to a high tech company, to a biotech company, to food, supplies you can sell. >> Usually when I do legal documents, you see an exhibits in there, and say oh, exhibit A is all the IP, or whatever the seller's selling and the buyer's buying. When you deal with decentralized asset creation and capture, use that blockchain involved, how much is the tech involved in your process? Obviously, the legal stuff, I can really see automating away. That's like check one. But when you start dealing with assets that are either code or something durable, like property, that's maybe stored in blockchain, how do you guys look at that? Is that part of the automation? Is that a factor? Where does that impact? Is that an exhibit? Do I just say "Here's my key"? How do you deal with that? >> Alright, let's put it this way. We do want to connect existing M&A space to Lexit. The exits, they're huge structures. We do want to disrupt them, that's true, but to do that you can't just create entirely everything new. You have to kind of find a way for the big boys old club, the big banks, and all those folks around there to participate, right? To give them a familiar way to work. What we did is the token model economics in a way that people get rewarded, people pay for stuff inside of it, and such, right? Everything is triggered with smart contracts, obviously, to know did you do the down payment, did the signature happen. The smart contracts are automating the whole thing down to the final transaction. When the final transaction happens we get our commissions paid out from the Astro we have. The Lexit Crypto Astro. Everything is transferred and secure. Everybody involved into a deal knows exactly what's happening. >> John: And they have a shared incentive too. >> Absolutely >> They're tokenizing the process so there's a reward element. Right? >> Yes. >> Am I getting this right? >> Yes, the access. There are three parties in Lexit. Buyer, seller, obviously and the assessors. Professional M&A guys. They get rewarded in tokens, and that greatly. Pretty much in the magnitude of what they do in billables at the Big Four, PWC and so on. There's a high incentive there to do this in this assessment, and they get rewarded from the community pool which gets feed with all those listing fees, unlocking futures and everything that's happening within Lexit itself. The kicker is that we at Lexit believe that much in token that the commission you have to pay us is between 8 and 2%. 2% of about 35 million dollars in volume, and it gets a bit higher down to the lower ones. We take this commission only in our own token. I don't want dollars, not even Bitcoin. >> So you have your own token? >> Yes. >> Utility token or security token? >> It's a utility token strictly, and it's called LXT. >> LXT. Great. And is it available now, or are you going to launch it in June? >> Right now we are in the private pre-sale. I'll put through, and it looks like we'll keep it in the presale. It looks like the page was selling out LXT right now to the private backers. It's that high that we think in two weeks from now on, speaking mid-March, it's sold out >> What's the numbers? Hard cap, soft cap? Do you have the numbers? >> I told my team "Listen, everybody tells me: 'you're doing M&A on blockchain, you can raise hundreds of millions,'" and everybody will say "That's okay." I said "We don't need that money." I just want to raise what we do need to finalize the last mile of the dev and launch it this year. The hard cap is 10,000 ETH. 10K ETH only, roughly $9 million right now, and that's it. >> And you're going to reserve the other tokens for the community to do the work and be part of this new future of work equation? >> 50% of the total supply, which is 18 million, it's zero, goes to sale, to the market. Just 10% to us founders. You don't need more. >> So you're not greedy? >> No. >> You guys are playing it right to create-- >> I want the community to be empowered, this whole-- >> You need the community. You need the community. >> I need the community. >> So that is a different dynamic... Well, not different. That is the dynamic that everyone is agreeing on in the community in the ecosystem here, is that if you have bogarting or hoarding coins, or people taking down allocations, you miss the dynamic of the human capital, which is what the future of work is doing. You are an example-- >> Free promotion, you know what I mean? >> You're engaging. The future of work requires human capital. So if one institutional buyer buys the token out, there's no people. >> I interrupted you. You said "We are an example for what"? >> The future of work. >> I love that. >> You are executing, potentially, disruptive M&A, but you're not going after the banks directly. They can play, too. >> Right. >> So you guys are a service. You're like an Amazon.com website cloud service for... >> You could say that. >> M&A. Well, not like, but automated. Automating away things is the way to go. Do you see other examples that are like you guys, that are emerging in use cases? Obviously you're taking a known process, M&A, automating it away, making it tokenized. What other things do you see out there that's ripe for disruption? >> I do think that if somebody out there... Lexit, what we do, let's put it aside for a moment. I think supply, the supply chains of the world are ripe for disruption. I think they're inefficient. I think even food production, down to the basic needs of a human being, this is ripe for disruption. >> When I got my MBA back in the 90s, after I got my Computer Science degree in the 80s, I remember the word that always stick in my head from the books that they teach you is the "Value Chain." >> Value Chain. >> The Value Chain is a concept of anything, of value creation. This notion of chaining, blockchain, you see it... Anything that has value creation process. >> Let's take food production for a moment. Rice, okay? Rice. So now there is this farmer, somewhere in Asia, or in elsewhere, and he's producing, and he's selling it to somebody, who's picking it up, and he sells to the next distributor. He sells to an international distributor. He sold it for probably... I don't know, maybe 20 cents a pound tops? Probably just five. I don't know the prices. What happens if we could chain that supply chain, that we have a decentralized nature of how all these people can directly feed into the system and just jump those middlemen entirely. So this is what I'm speaking about. It's going to disrupt everything. Somebody's going to figure out that one. >> So you guys have a good formula, just to recap. You're automating the M&A process, you're creating a huge supply of tokens available to the community, that will help you change the game on M&A, which is also part of the process of your value chain, now tokenized, and you're taking a small cut that's a tiered commission, if you will, on the M&A transaction. >> It's like six times cheaper. >> Higher for the lower numbers and as you go higher, which you want more deals, you take a smaller cut, so it's not greedy, you're not taking a grotesque-- >> Nope. We go even beyond. Around Lexit we created a partner program. This partner program is fueling directly deals onto Lexit, and we give them 50% off the commission. People tell me "You're crazy." No I'm not. You need to incentify. So if you get thousands of these partners one day... Think of that. 50% is still a lot. I believe in sharing everything except my girlfriend. Everything is fine, so we share. You can have my beer, that's fine. (both laugh) Speaking of that, I believe in this-- >> Well, the Network Effect, too. Sharing is an ethos of distribution, so distribution is sharing. Sharing is also a social thing, but social gamification really is about distribution. You're essentially creating a network effect, and this is the fundamental pattern in token economics, is the networks. >> Totally true. >> You see that? >> That's how it happens. >> What's your situation now? You've got a deal going on. Are you with Polymath? >> That's amazing, I-- >> Talk about that. You're announcing it on stage in about an hour. >> It's true, yeah. The stage is about to come. Trevor and his team do a great job. Boarding startups with the tokens to become a security token. I believe there is a huge business for them in the future. And now we want to work with them together, so we partner up, and what we do is... One of the models is that we will help their clients to liquidize these tokens, then, over Lexit. So this is one of the thoughts we have. We're just figuring out a few things, but we're very excited. >> John: And it's all API-based, I'm assuming, right? >> All API-based. It's been highly automated, of course. Automation. It's all about automation. You have to lower the cost to make it efficient, to make it cheap for everybody involved, so you have to automate everything you can, and smart contracts are, per se, an automation tool. >> Well, Amir, good luck with your venture, Lexit. I love the idea, I love what you're doing. I think this is what we look for in theCUBE, this kind of innovation. We think it's awesome. Good luck on your team. Product's almost pre-launch. >> And the pre-sale is almost through, so if you guys want in before ETH (mumbles), let me just drop that one in two weeks. It's closing and we distro in between four to six weeks, we're going to distro the token. So it's everything happening right now, and soon after that the exchanges are waiting, and you'll be surprised. They're going to be the good ones. >> This is innovations theCUBE are covering: the blockchain, the cryptocurrency. We're at Polycon 18. Polymath is the folks putting on the event with Grit Capital, a Canadian contingency, but they know their cryptography. If you know Canada, you know what the deal is there. It's theCUBE covering it live. We'll be back with more live coverage after this short break. >> Thank you. (reverb-heavy electronic music) (moody ambient electronic) (moody ambient electronic) >> Hi, I'm John Furrier, the co-founder of SiliconANGLE Media and co-host of theCUBE. I've been in the tech business since I was 19, first programming on minicomputers in a large enterprise, and then worked at IBM and Hewlett Packard, a total of nine years in the enterprise. Various jobs from programming, training, consulting and, ultimately as an executive salesperson, and then started my first company, it was in 1997, and moved to Silicon Valley in 1999. I've been here ever since. I've always loved technology, and I love covering emerging technology. I was trained as a software developer, and loved business. I loved the impact of software technology to business. To me, creating technology that starts a company and creates value and jobs is probably one of the most rewarding things I've ever been involved in. And I bring that energy to theCUBE because theCUBE is where all the ideas are and where the experts are, where the people are and I think what's most exciting about theCUBE is that we get to talk to people who are making things happen. Entrepreneurs, CEO of companies, Venture Capitalists. People who are really, on a day in and day out basis, building great companies. In the technology business, there's just not a lot of real-time live TV coverage, and theCUBE is a non-linear TV operation. We do everything that the TV guys on cable don't do. We do longer interviews. We ask tougher questions. We ask sometimes some light questions. We talk about the person and what they feel about. It's not prompted and scripted. It's a conversation. It's authentic. And for shows that have theCUBE coverage, it makes the show buzz, it creates excitement, and more importantly, it creates great content, great digital assets that can be shared instantaneously to the world. Over 31 million people have viewed theCUBE and that is the result of great content, great conversations, and I'm so proud to be part of theCUBE, a great team. Hi, I'm John Furrier. Thanks for watching theCUBE. (emotive electronic music) >> Narrator: Robert Herjavec!
SUMMARY :
Brought to you by Polymath. This is exactly the kind of value to the big enterprise, you can sell it on there too. So I might build the best app for social entrepreneurship, You don't know nobody, so what you do is Yes, the gatekeepers. of them getting back to you is not that high, The final signature and the transfer of ownership. is threatening to a lot of people. a cadre of ecosystem partners, service providers, Well, they're going to have to adapt or change. A lot of people in the ethos of the mission based Transfer your GitHub over. Do you see that? This is the direction that we're heading to. Talk about the momentum of the offering that you have. Just scalable from the small, small asset you want to sell, The product will be ready for production, to a biotech company, to food, supplies you can sell. Is that part of the automation? to know did you do the down payment, so there's a reward element. and it gets a bit higher down to the lower ones. and it's called LXT. And is it available now, or are you going to launch it in June? It looks like the page was selling you can raise hundreds of millions,'" 50% of the total supply, which is 18 million, You need the community. is agreeing on in the community So if one institutional buyer buys the token out, I interrupted you. You are executing, potentially, disruptive M&A, So you guys are a service. Do you see other examples that are like you guys, down to the basic needs of a human being, from the books that they teach you is the "Value Chain." This notion of chaining, blockchain, you see it... I don't know the prices. to the community, that will help you change the game on M&A, So if you get thousands of these partners one day... Well, the Network Effect, too. Are you with Polymath? You're announcing it on stage in about an hour. One of the models is that we will help their clients so you have to automate everything you can, I love the idea, I love what you're doing. and soon after that the exchanges are waiting, Polymath is the folks putting on the event Thank you. I loved the impact of software technology to business.
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Atif Khan & Ralph Munsen, Alkira | AWS re:Invent 2021
(upbeat music) >> Welcome everyone to this CUBE coverage of AWS re:Invent 2021. We have a lot going on at this year's re:Invent with over 100 guests on the program, and I'm excited to welcome two of those guests here with me right now. We are joined by Ralph Munsen, the Chief Information Officer at Warner Music Group and Atif Khan, the CTO of Alkira and founder of Alkira as well. Gentlemen, welcome to the program. >> Thank you so much, Lisa. So glad to be here with you. >> Good to be here. >> Yeah. Good old fashioned Zoom is become our best friend in the last 22 months or so I'm losing count. Atif, I'd like to start with you. I know Alkira has been on the key before, but it's been a while and you guys are a relatively young company. Give the audience an overview of Alkira and what it is that you deliver. >> Absolutely, Lisa. So we started back in may of 2018, and the Cloud networking space, multicloud networking. And we came out of stealth mode back in April of 2020, and launched the company. In fact, one of our first events coming out of stealth mode was a Cuban interview back in April of 2020. So here at Telecare, what we are doing is we are building a Cloud platform, which allows customers to build a common network across multiple Clouds with built-in network and security services, with the policy and management layer on top full end to end visibility and governance capabilities. And all of this is delivered as a service and consumed as a service as well. And I'm very glad to be here with Ralph, who is from Warner Music Group and is one of our marquee customers. So I'll let Ralph introduce himself, and tell us a bit more about Alkira and WMTS Cloud journey. >> That sounds great. Ralph, why don't you start by giving the audience? I'm sure everyone knows Warner Music Group, but in case there's anyone out there that might not. Give us a little bit of a background. >> Yeah, so the Warner Music Group has been around since 1950 and 1940 even it had its roots at Hollywood and out of Warner Brothers Pictures, Today, say global company in 79 countries we operated. If the 100 employees and we have two major divisions, we have our era recorded music division, which has the labels people commonly turn to Atlantic records, Warner brothers records, and so forth. And then we have our publishing division, which is more a chapel, which is where our songwriters live. And of course we have some singer songwriters that are on both sides of our business. But now currently people may know our artists. We have ed Sheeran, Bruno Mars, Coldplay, Cardi B, Blake Shelton and I could go on and on. But exciting, great year, we're having one of our best years ever. And I'm so glad to be here and partnering with an Alkira. >> Excellent. I love all of those artists that you mentioned. Fantastic. So let's talk a little bit now Ralph about the backstory. Talk to me about the IT infrastructure at Warner Music Group, what you had there and some of the challenges that you had that you came to Alkira to solve. >> Yeah, well initially when I took over about five years ago now, we were very much a data center based business with traditional networking and IT functions. Additionally with our foreign affiliates, IT was sort of decentralized in the sense that a lot of the networking and data center components were left to regions. And so while we operated globally, we didn't really operate globally, at Warner among our affiliates. So one of the challenges was how do we get out of the data center? Cloud was new. One of the big things that were coming with big data, which is absolutely right for moving, going straight to the Cloud, especially if you don't have anything on-prem and how do we rationalize all of these different locations and conduct all the M&A work we've been doing? So it was quite a challenge, really. At the end, we wanted to have one view of the network, and Alkira. I looked at many a company and Alkira seemed the best to provide that to us. So. >> Well, talk to me a little bit more about why Alkira, because as Atif was saying, they're very young. What came out of stealth mode during the pandemic Warner Music Group, being around since the 40s and 50s, the legacy institution, a great brand. What made you take a risk on such an early stage startup? >> Quite frankly, there was nothing in the space (chuckles) at the time you loved, there were companies that had components of it, of what Alkira does, which is basically network orchestration allowing us to use existing components. And nobody has the whole package, especially incorporating security. So, we figured why not take, take a chance? There's no, it won't hurt you no harm. And if anything is successful, it will give us a great ability to manage our network, much more efficiently taking things that took days down to hours and being able to do it much more efficiently with much fewer staff, as opposed to hiring a lot more because when you orchestrate all the components that are underneath, obviously it requires more bodies, more resources. >> Right. That efficiency and cost optimization is key there. Atif I have to ask you, talk to me about, this is only a few years ago, the gap in the market that you and your brothers saw a few years ago, when you founded the company, because as Rob was saying, there was nobody else in the market at the time that could do what you're doing. >> Yeah, absolutely. So Lisa, as you know, myself and Amir, we were also a part of the founding team of Viptela, which was the SD-WAN Company. So back in the day when we did SD-WAN, the requirement was to connect sites together. So if you go back like 5, 10, 5, 7, 10 years ago, networking was done to connect sites together, which could be remote sites, data centers, sites to data centers, all of that together. But fast forward, a few more years with the adoption of Cloud, requirements changed from the networking perspective. So now your network is not just connecting sites together, but most of the traffic now is from sites or users, which could be sitting anywhere. If you look at, what's going on? in the pandemic people are working from all across the globe. They are not just sitting in campuses or sites. So traffic patterns are from sites or users mostly to the Cloud or SaaS applications. So now networks also need to evolve and they need to be built inside the Cloud rather than from outside or connecting into the Cloud. So Cloud access is one capability, but building a network inside the Cloud becomes a requirement. And secondly, now it's not just only about connectivity because security becomes even more important because your security perimeter is changing as well. So securing all these Cloud networks becomes very, very complicated. And now as Ralph can tell you, majority of the enterprises have a multicloud strategy and each Cloud is done differently. So the moment you bring in multiple Clouds, multiple regions across the globe, it becomes so complicated for enterprises to build and manage. They need something, or a platform which makes it easy, gives them one way of doing networking, building a common network across whether you're connecting multiple Clouds or Clouds to your on-prem locations or Clouds to internet or sites to internet. So that's where we saw this gap and we decided to build Alkira to tackle this problem. >> Got it. So Rob, let's talk now about what you've implemented as a team was saying we live in this, in this work from anywhere hybrid multicloud world. Talk to us about Warner, what you implemented and maybe a little bit about your multicloud strategy, if you've got one. >> Ralph: Yeah. So over the last five years, Warner has migrated entirely into Cloud. And to this point before it's multicloud, we're mainly in AWS, but we do have some pleasure and some Google Cloud. And with that, I was telling Atif and Amir. It was interesting and they built a Cloud on site. They totally forgot about the networking aspect. So (laughs), you have ease of use for services and servers inside (indistinct) cloud, but networking is not really present, not to mention when it was built out, it wasn't made to go to competing Clouds. So most companies are facing this problem. How do you treat these environments as a single holistic environment? How do you turn things up, turn things down? How do you secure it, When every single one is different habits, selling unique ways of doing things? So that really was, how we ended up looking for an out Alkira, because I just kept looking at the costs and the profit print grow and grow and grow. And the complexity to a (indistinct) before is growing exponential. One change in one thing would lead to two changes to another. If you add another Cloud or you add another point on the network, you've got exponential growth and complexity, complexity, you have to deal with. So one stop shop. (chuckles) >> One stop shop and reducing that complexity. Talk to me about reducing complexity, and what you're accomplishing there. Especially, in the last year and a half as things have been so dynamic, shall we say? (chuckles) >> Yeah, well, I will say this. It was turnkey for the most part. It took a matter of months as opposed to years, because out of the box, there was a lot of integrations with the major network of players. So as of right now, you can buy firewalls, routing, VPC, things like this, they all exist, but they're not orchestrated together. Right? And then you have policies and security, again not orchestrating a different set of tools. So it really only took us two to three months to get it up and running, I acts, I just had a conversation (chuckles) with them when we were going to finish. So I think we'll be finishing this up completely in January and sometime. So, I was pretty sure. >> LISA: That's fantastic. So really, >> Yeah. >> Sorry Relaph fast time to market there with getting things implemented. Talk to me about from a business outcome perspective, you are CIO, what are some of the outcomes? That this technology is enabling you to deliver back to the business? >> Yeah, it really, the number 1, 2 big ones come to mind. One being able to provide them a secure enterprise. I know when there is the change it's made uniforms for our network without, some of older something's being forgotten about. So that's number one, security is big. You can imagine a company like more ever marquee brands, all brands, any company of marquee brands are targets today. That's number one. Number two is our time to market for eminent. So when we buy a company the time it takes us to get them to be completely part of Warner and therefore start realizing the business case and benefits sort of reasonably bought. Bought the company to begin with. So, we're buying a lot more and we're turning them up and turning those business cases up faster. But usually those cases would say things like six months to a year to integrate with us, and then we can unlock the set of benefits. Now it's more like, two to three months and you start to be able to lock the benefits sooner. And of course, those are different than a case by case basis, but that's. >> Sure, but significantly faster there, you're looking at a two to three X multiplier there, as you talked about. >> Ralph: right. >> Now, you mentioned multicloud Ralph. So here we are at re:Invent. I imagine part of your AWS as part of your Cloud infrastructure and they're a technology partner of ALkira's. >> Ralph: Correct. Yeah. So AWS is actually our biggest Cloud provider of the three, and yeah (laugh) they're their partner without cure. So Good. >> And Atif then you, Alkira's technology partner of AWS, correct? >> Yeas. Alkira is a technology partner of AWS, we are also available on AWS marketplace. So customers can consume, AlKira's platform from AWS marketplace as well. >> But given the fact that so many businesses in every industry are multicloud, I assume that you work with all the Cloud vendors. Atif Yeah? >> Absolutely. So our platform runs inside of the Cloud and runs in AWS is a Cloud as well. And from there it connects to multiple Clouds. So if customers need to connect to Azure or AWS from there or Oracle Cloud or any other Cloud, for that matter, they can connect from our platform and our platform is it scales horizontally. So as customers needs scale, it scales as well. And one of the key advantages is, it's consumed as a service. So there's no software to download or hardware to run for or to acquire for any of the customers. It's a software solution and it's consumed as a service. >> Got it. Ralph one on one more question for you before we wrap things up here, want to get your recommendations for IT Executives, CEOs, who might be in a similar situation to you, whether or not they are with a legacy organization, what are some of your recommendations that you say you need to be looking at a, B and C? >> Yeah, I would primarily say really need to be looking at some of these newer technologies that can help speed up, people, especially in this case to transition to the Cloud and that planning ahead of time, especially goal-setting, I find to be it's any of these places, providers is absolutely Paramount, because you can, if you don't make your own (indistinct) take that step forward and you can end up with shelter. So I make sure that it's very important that when you commit to that, you commit fully, you plan it out and you make sure you actually use it to get the benefits. One of my tech key is software. So. (chuckles) (Lisa Laughing) I'm a bit of it so. >> Well, you've been there and It costs a lot of money and it doesn't do any good. It doesn't move the business forward. And in this day and age, there is a competitor right behind the rear view mirror who might be smaller, more nimble, and more agile, who can take your place easily. >> Absolutely. >> If the organization isn't willing to take the risks and commit, as you said, Atif last question over for you, where are the customers go to learn more? I know you are at re:Invent your booth 1628, but what do you recommend folks go attendees of the event, as well as just other prospects to go to learn more about what you guys are delivering for companies like Warner Music Group. >> So if you're at re:Invent, please stop by our booth. And one of our Cloud specialists will give you a demo as well. So it's a very quick demo and you'll see, how we are reinventing networking for the Cloud narrow. You can also go to our website and you'll find a lot of information on our website. You can request a demo there as well. So look forward to seeing most of you at our booth and those who are not attending in person, please go visit our website. >> Lisa: Reinventing Networking. I like your play on words. They are Atif very appropriate. Gentlemen, thank you for joining me today talking about Alkira, Warner Music Group, what you guys are doing together and how this new early stage technology is really quite transformative. We appreciate your insights. >> Thank you. >> Thank you so much. >> For Ralph Munsen and Atif Khan, I'm Lisa Martin, and you're watching theCUBE's continuous coverage of AWS re:Invent 2021. Thanks for watching. (soft techno music)
SUMMARY :
and Atif Khan, the CTO of Alkira So glad to be here with you. and what it is that you deliver. and the Cloud networking by giving the audience? And I'm so glad to be here and some of the challenges that you had and Alkira seemed the best to provide that to us. mode during the pandemic at the time you loved, the gap in the market that you So the moment you bring Talk to us about Warner, And the complexity to a (indistinct) Especially, in the last year and a half So as of right now, you So really, fast time to market there with Bought the company to begin with. as you talked about. So here we are at re:Invent. of the three, So customers can consume, I assume that you work So if customers need to connect that you say you need to that when you commit to and It costs a lot of money and commit, as you said, So look forward to seeing what you guys are doing together and you're watching
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AWS reInvent 2021 Ralph Munsen and Atif Khan
(upbeat music) >> Welcome everyone to this CUBE coverage of AWS re:Invent 2021. We have a lot going on at this year's re:Invent with over 100 guests on the program, and I'm excited to welcome two of those guests here with me right now. We are joined by Ralph Munsen, the Chief Information Officer at Warner Music Group and Atif Khan, the CTO of Alkira and founder of Alkira as well. Gentlemen, welcome to the program. >> Thank you so much, Lisa. So glad to be here with you. >> Good to be here. >> Yeah. Good old fashioned Zoom is become our best friend in the last 22 months or so I'm losing count. Atif, I'd like to start with you. I know Alkira has been on the key before, but it's been a while and you guys are a relatively young company. Give the audience an overview of Alkira and what it is that you deliver. >> Absolutely, Lisa. So we started back in may of 2018, and the Cloud networking space, multicloud networking. And we came out of stealth mode back in April of 2020, and launched the company. In fact, one of our first events coming out of stealth mode was a Cuban interview back in April of 2020. So here at Telecare, what we are doing is we are building a Cloud platform, which allows customers to build a common network across multiple Clouds with built-in network and security services, with the policy and management layer on top full end to end visibility and governance capabilities. And all of this is delivered as a service and consumed as a service as well. And I'm very glad to be here with Ralph, who is from Warner Music Group and is one of our marquee customers. So I'll let Ralph introduce himself, and tell us a bit more about Alkira and WMTS Cloud journey. >> That sounds great. Ralph, why don't you start by giving the audience? I'm sure everyone knows Warner Music Group, but in case there's anyone out there that might not. Give us a little bit of a background. >> Yeah, so the Warner Music Group has been around since 1950 and 1940 even it had its roots at Hollywood and out of Warner Brothers Pictures, Today, say global company in 79 countries we operated. If the 100 employees and we have two major divisions, we have our era recorded music division, which has the labels people commonly turn to Atlantic records, Warner brothers records, and so forth. And then we have our publishing division, which is more a chapel, which is where our songwriters live. And of course we have some singer songwriters that are on both sides of our business. But now currently people may know our artists. We have ed Sheeran, Bruno Mars, Coldplay, Cardi B, Blake Shelton and I could go on and on. But exciting, great year, we're having one of our best years ever. And I'm so glad to be here and partnering with an Alkira. >> Excellent. I love all of those artists that you mentioned. Fantastic. So let's talk a little bit now Ralph about the backstory. Talk to me about the IT infrastructure at Warner Music Group, what you had there and some of the challenges that you had that you came to Alkira to solve. >> Yeah, well initially when I took over about five years ago now, we were very much a data center based business with traditional networking and IT functions. Additionally with our foreign affiliates, IT was sort of decentralized in the sense that a lot of the networking and data center components were left to regions. And so while we operated globally, we didn't really operate globally, at Warner among our affiliates. So one of the challenges was how do we get out of the data center? Cloud was new. One of the big things that were coming with big data, which is absolutely right for moving, going straight to the Cloud, especially if you don't have anything on-prem and how do we rationalize all of these different locations and conduct all the M&A work we've been doing? So it was quite a challenge, really. At the end, we wanted to have one view of the network, and now Alkira. I looked at many of companies and I'm curious in the best to provide that to us. So. >> Well, talk to me a little bit more about why Alkira, because as Atif was saying, they're very young. What came out of stealth mode during the pandemic Warner Music Group, being around since the 40s and 50s, the legacy institution, a great brand. What made you take a risk on such an early stage startup? >> Quite frankly, there was nothing in the space (chuckles) at the time you loved, there were companies that had components of it, of what Alkira does, which is basically network orchestration allowing us to use existing components. And nobody has the whole package, especially incorporating security. So, we figured why not take, take a chance? There's no, it won't hurt you no harm. And if anything is successful, it will give us a great ability to manage our network, much more efficiently taking things that took days down to hours and being able to do it much more efficiently with much fewer staff, as opposed to hiring a lot more because when you orchestrate all the components that are underneath, obviously it requires more bodies, more resources. >> Right. That efficiency and cost optimization is key there. Atif I have to ask you, talk to me about, this is only a few years ago, the gap in the market that you and your brothers saw a few years ago, when you founded the company, because as Rob was saying, there was nobody else in the market at the time that could do what you're doing. >> Yeah, absolutely. So Lisa, as you know, myself and Amir, we were also a part of the founding team of Viptela, which was the SD-WAN Company. So back in the day when we did SD-WAN, the requirement was to connect sites together. So if you go back like 5, 10, 5, 7, 10 years ago, networking was done to connect sites together, which could be remote sites, data centers, sites to data centers, all of that together. But fast forward, a few more years with the adoption of Cloud, requirements changed from the networking perspective. So now your network is not just connecting sites together, but most of the traffic now is from sites or users, which could be sitting anywhere. If you look at, what's going on? in the pandemic people are working from all across the globe. They are not just sitting in campuses or sites. So traffic patterns are from sites or users mostly to the Cloud or SaaS applications. So now networks also need to evolve and they need to be built inside the Cloud rather than from outside or connecting into the Cloud. So Cloud access is one capability, but building a network inside the Cloud becomes a requirement. And secondly, now it's not just only about connectivity because security becomes even more important because your security perimeter is changing as well. So securing all these Cloud networks becomes very, very complicated. And now as Ralph can tell you, majority of the enterprises have a multicloud strategy and each Cloud is done differently. So the moment you bring in multiple Clouds, multiple regions across the globe, it becomes so complicated for enterprises to build and manage. They need something, or a platform which makes it easy, gives them one way of doing networking, building a common network across whether you're connecting multiple Clouds or Clouds to your on-prem locations or Clouds to internet or sites to internet. So that's where we saw this gap and we decided to build Alkira to tackle this problem. >> Got it. So Rob, let's talk now about what you've implemented as a team was saying we live in this, in this work from anywhere hybrid multicloud world. Talk to us about Warner, what you implemented and maybe a little bit about your multicloud strategy, if you've got one. >> Ralph: Yeah. So over the last five years, Warner has migrated entirely into Cloud. And to this point before it's multicloud, we're mainly in AWS, but we do have some pleasure and some Google Cloud. And with that, I was telling Atif and Amir. It was interesting and they built a Cloud on site. They totally forgot about the networking aspect. So (laughs), you have ease of use for services and servers inside (indistinct) cloud, but networking is not really present, not to mention when it was built out, it wasn't made to go to competing Clouds. So most companies are facing this problem. How do you treat these environments as a single holistic environment? How do you turn things up, turn things down? How do you secure it, When every single one is different habits, selling unique ways of doing things? So that really was, how we ended up looking for an out Alkira, because I just kept looking at the costs and the profit print grow and grow and grow. And the complexity to a (indistinct) before is growing exponential. One change in one thing would lead to two changes to another. If you add another Cloud or you add another point on the network, you've got exponential growth and complexity, complexity, you have to deal with. So one stop shop. (chuckles) >> One stop shop and reducing that complexity. Talk to me about reducing complexity, and what you're accomplishing there. Especially, in the last year and a half as things have been so dynamic, shall we say? (chuckles) >> Yeah, well, I will say this. It was turnkey for the most part. It took a matter of months as opposed to years, because out of the box, there was a lot of integrations with the major network of players. So as of right now, you can buy firewalls, routing, VPC, things like this, they all exist, but they're not orchestrated together. Right? And then you have policies and security, again not orchestrating a different set of tools. So it really only took us two to three months to get it up and running, I acts, I just had a conversation (chuckles) with them when we were going to finish. So I think we'll be finishing this up completely in January and sometime. So, I was pretty sure. >> LISA: That's fantastic. So really, >> Yeah. >> Sorry Relaph fast time to market there with getting things implemented. Talk to me about from a business outcome perspective, you are CIO, what are some of the outcomes? That this technology is enabling you to deliver back to the business? >> Yeah, it really, the number 1, 2 big ones come to mind. One being able to provide them a secure enterprise. I know when there is the change it's made uniforms for our network without, some of older something's being forgotten about. So that's number one, security is big. You can imagine a company like more ever marquee brands, all brands, any company of marquee brands are targets today. That's number one. Number two is our time to market for eminent. So when we buy a company the time it takes us to get them to be completely part of Warner and therefore start realizing the business case and benefits sort of reasonably bought. Bought the company to begin with. So, we're buying a lot more and we're turning them up and turning those business cases up faster. But usually those cases would say things like six months to a year to integrate with us, and then we can unlock the set of benefits. Now it's more like, two to three months and you start to be able to lock the benefits sooner. And of course, those are different than a case by case basis, but that's. >> Sure, but significantly faster there, you're looking at a two to three X multiplier there, as you talked about. >> Ralph: right. >> Now, you mentioned multicloud Ralph. So here we are at re:Invent. I imagine part of your AWS as part of your Cloud infrastructure and they're a technology partner of ALkira's. >> Ralph: Correct. Yeah. So AWS is actually our biggest Cloud provider of the three, and yeah (laugh) they're their partner without cure. So Good. >> And Atif then you, Alkira's technology partner of AWS, correct? >> Yeas. Alkira is a technology partner of AWS, we are also available on AWS marketplace. So customers can consume, AlKira's platform from AWS marketplace as well. >> But given the fact that so many businesses in every industry are multicloud, I assume that you work with all the Cloud vendors. Atif Yeah? >> Absolutely. So our platform runs inside of the Cloud and runs in AWS is a Cloud as well. And from there it connects to multiple Clouds. So if customers need to connect to Azure or AWS from there or Oracle Cloud or any other Cloud, for that matter, they can connect from our platform and our platform is it scales horizontally. So as customers needs scale, it scales as well. And one of the key advantages is, it's consumed as a service. So there's no software to download or hardware to run for or to acquire for any of the customers. It's a software solution and it's consumed as a service. >> Got it. Ralph one on one more question for you before we wrap things up here, want to get your recommendations for IT Executives, CEOs, who might be in a similar situation to you, whether or not they are with a legacy organization, what are some of your recommendations that you say you need to be looking at a, B and C? >> Yeah, I would primarily say really need to be looking at some of these newer technologies that can help speed up, people, especially in this case to transition to the Cloud and that planning ahead of time, especially goal-setting, I find to be it's any of these places, providers is absolutely Paramount, because you can, if you don't make your own (indistinct) take that step forward and you can end up with shelter. So I make sure that it's very important that when you commit to that, you commit fully, you plan it out and you make sure you actually use it to get the benefits. One of my tech key is software. So. (chuckles) (Lisa Laughing) I'm a bit of it so. >> Well, you've been there and It costs a lot of money and it doesn't do any good. It doesn't move the business forward. And in this day and age, there is a competitor right behind the rear view mirror who might be smaller, more nimble, and more agile, who can take your place easily. >> Absolutely. >> If the organization isn't willing to take the risks and commit, as you said, Atif last question over for you, where are the customers go to learn more? I know you are at re:Invent your booth 1628, but what do you recommend folks go attendees of the event, as well as just other prospects to go to learn more about what you guys are delivering for companies like Warner Music Group. >> So if you're at re:Invent, please stop by our booth. And one of our Cloud specialists will give you a demo as well. So it's a very quick demo and you'll see, how we are reinventing networking for the Cloud narrow. You can also go to our website and you'll find a lot of information on our website. You can request a demo there as well. So look forward to seeing most of you at our booth and those who are not attending in person, please go visit our website. >> Lisa: Reinventing Networking. I like your play on words. They are Atif very appropriate. Gentlemen, thank you for joining me today talking about Alkira, Warner Music Group, what you guys are doing together and how this new early stage technology is really quite transformative. We appreciate your insights. >> Thank you. >> Thank you so much. >> For Ralph Munsen and Atif Khan, I'm Lisa Martin, and you're watching theCUBE's continuous coverage of AWS re:Invent 2021. Thanks for watching. (soft techno music)
SUMMARY :
and Atif Khan, the CTO of Alkira So glad to be here with you. and what it is that you deliver. and the Cloud networking by giving the audience? And I'm so glad to be here and some of the challenges that you had So one of the challenges was mode during the pandemic at the time you loved, the gap in the market that you So the moment you bring Talk to us about Warner, And the complexity to a (indistinct) Especially, in the last year and a half So as of right now, you So really, fast time to market there with Bought the company to begin with. as you talked about. So here we are at re:Invent. of the three, So customers can consume, I assume that you work So if customers need to connect that you say you need to that when you commit to and It costs a lot of money and commit, as you said, So look forward to seeing what you guys are doing together and you're watching
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4-video test
>>don't talk mhm, >>Okay, thing is my presentation on coherent nonlinear dynamics and combinatorial optimization. This is going to be a talk to introduce an approach we're taking to the analysis of the performance of coherent using machines. So let me start with a brief introduction to easing optimization. The easing model represents a set of interacting magnetic moments or spins the total energy given by the expression shown at the bottom left of this slide. Here, the signal variables are meditate binary values. The Matrix element J. I. J. Represents the interaction, strength and signed between any pair of spins. I. J and A Chive represents a possible local magnetic field acting on each thing. The easing ground state problem is to find an assignment of binary spin values that achieves the lowest possible value of total energy. And an instance of the easing problem is specified by giving numerical values for the Matrix J in Vector H. Although the easy model originates in physics, we understand the ground state problem to correspond to what would be called quadratic binary optimization in the field of operations research and in fact, in terms of computational complexity theory, it could be established that the easing ground state problem is np complete. Qualitatively speaking, this makes the easing problem a representative sort of hard optimization problem, for which it is expected that the runtime required by any computational algorithm to find exact solutions should, as anatomically scale exponentially with the number of spends and for worst case instances at each end. Of course, there's no reason to believe that the problem instances that actually arrives in practical optimization scenarios are going to be worst case instances. And it's also not generally the case in practical optimization scenarios that we demand absolute optimum solutions. Usually we're more interested in just getting the best solution we can within an affordable cost, where costs may be measured in terms of time, service fees and or energy required for a computation. This focuses great interest on so called heuristic algorithms for the easing problem in other NP complete problems which generally get very good but not guaranteed optimum solutions and run much faster than algorithms that are designed to find absolute Optima. To get some feeling for present day numbers, we can consider the famous traveling salesman problem for which extensive compilations of benchmarking data may be found online. A recent study found that the best known TSP solver required median run times across the Library of Problem instances That scaled is a very steep route exponential for end up to approximately 4500. This gives some indication of the change in runtime scaling for generic as opposed the worst case problem instances. Some of the instances considered in this study were taken from a public library of T SPS derived from real world Veil aside design data. This feels I TSP Library includes instances within ranging from 131 to 744,710 instances from this library with end between 6880 13,584 were first solved just a few years ago in 2017 requiring days of run time and a 48 core to King hurts cluster, while instances with and greater than or equal to 14,233 remain unsolved exactly by any means. Approximate solutions, however, have been found by heuristic methods for all instances in the VLS i TSP library with, for example, a solution within 0.14% of a no lower bound, having been discovered, for instance, with an equal 19,289 requiring approximately two days of run time on a single core of 2.4 gigahertz. Now, if we simple mindedly extrapolate the root exponential scaling from the study up to an equal 4500, we might expect that an exact solver would require something more like a year of run time on the 48 core cluster used for the N equals 13,580 for instance, which shows how much a very small concession on the quality of the solution makes it possible to tackle much larger instances with much lower cost. At the extreme end, the largest TSP ever solved exactly has an equal 85,900. This is an instance derived from 19 eighties VLSI design, and it's required 136 CPU. Years of computation normalized to a single cord, 2.4 gigahertz. But the 24 larger so called world TSP benchmark instance within equals 1,904,711 has been solved approximately within ophthalmology. Gap bounded below 0.474%. Coming back to the general. Practical concerns have applied optimization. We may note that a recent meta study analyzed the performance of no fewer than 37 heuristic algorithms for Max cut and quadratic pioneer optimization problems and found the performance sort and found that different heuristics work best for different problem instances selected from a large scale heterogeneous test bed with some evidence but cryptic structure in terms of what types of problem instances were best solved by any given heuristic. Indeed, their their reasons to believe that these results from Mexico and quadratic binary optimization reflected general principle of performance complementarity among heuristic optimization algorithms in the practice of solving heart optimization problems there. The cerise is a critical pre processing issue of trying to guess which of a number of available good heuristic algorithms should be chosen to tackle a given problem. Instance, assuming that any one of them would incur high costs to run on a large problem, instances incidence, making an astute choice of heuristic is a crucial part of maximizing overall performance. Unfortunately, we still have very little conceptual insight about what makes a specific problem instance, good or bad for any given heuristic optimization algorithm. This has certainly been pinpointed by researchers in the field is a circumstance that must be addressed. So adding this all up, we see that a critical frontier for cutting edge academic research involves both the development of novel heuristic algorithms that deliver better performance, with lower cost on classes of problem instances that are underserved by existing approaches, as well as fundamental research to provide deep conceptual insight into what makes a given problem in, since easy or hard for such algorithms. In fact, these days, as we talk about the end of Moore's law and speculate about a so called second quantum revolution, it's natural to talk not only about novel algorithms for conventional CPUs but also about highly customized special purpose hardware architectures on which we may run entirely unconventional algorithms for combinatorial optimization such as easing problem. So against that backdrop, I'd like to use my remaining time to introduce our work on analysis of coherent using machine architectures and associate ID optimization algorithms. These machines, in general, are a novel class of information processing architectures for solving combinatorial optimization problems by embedding them in the dynamics of analog, physical or cyber physical systems, in contrast to both MAWR traditional engineering approaches that build using machines using conventional electron ICS and more radical proposals that would require large scale quantum entanglement. The emerging paradigm of coherent easing machines leverages coherent nonlinear dynamics in photonic or Opto electronic platforms to enable near term construction of large scale prototypes that leverage post Simoes information dynamics, the general structure of of current CM systems has shown in the figure on the right. The role of the easing spins is played by a train of optical pulses circulating around a fiber optical storage ring. A beam splitter inserted in the ring is used to periodically sample the amplitude of every optical pulse, and the measurement results are continually read into a refugee A, which uses them to compute perturbations to be applied to each pulse by a synchronized optical injections. These perturbations, air engineered to implement the spin, spin coupling and local magnetic field terms of the easing Hamiltonian, corresponding to a linear part of the CME Dynamics, a synchronously pumped parametric amplifier denoted here as PPL and Wave Guide adds a crucial nonlinear component to the CIA and Dynamics as well. In the basic CM algorithm, the pump power starts very low and has gradually increased at low pump powers. The amplitude of the easing spin pulses behaviors continuous, complex variables. Who Israel parts which can be positive or negative, play the role of play the role of soft or perhaps mean field spins once the pump, our crosses the threshold for parametric self oscillation. In the optical fiber ring, however, the attitudes of the easing spin pulses become effectively Qantas ized into binary values while the pump power is being ramped up. The F P J subsystem continuously applies its measurement based feedback. Implementation of the using Hamiltonian terms, the interplay of the linear rised using dynamics implemented by the F P G A and the threshold conversation dynamics provided by the sink pumped Parametric amplifier result in the final state of the optical optical pulse amplitude at the end of the pump ramp that could be read as a binary strain, giving a proposed solution of the easing ground state problem. This method of solving easing problem seems quite different from a conventional algorithm that runs entirely on a digital computer as a crucial aspect of the computation is performed physically by the analog, continuous, coherent, nonlinear dynamics of the optical degrees of freedom. In our efforts to analyze CIA and performance, we have therefore turned to the tools of dynamical systems theory, namely, a study of modifications, the evolution of critical points and apologies of hetero clinic orbits and basins of attraction. We conjecture that such analysis can provide fundamental insight into what makes certain optimization instances hard or easy for coherent using machines and hope that our approach can lead to both improvements of the course, the AM algorithm and a pre processing rubric for rapidly assessing the CME suitability of new instances. Okay, to provide a bit of intuition about how this all works, it may help to consider the threshold dynamics of just one or two optical parametric oscillators in the CME architecture just described. We can think of each of the pulse time slots circulating around the fiber ring, as are presenting an independent Opio. We can think of a single Opio degree of freedom as a single, resonant optical node that experiences linear dissipation, do toe out coupling loss and gain in a pump. Nonlinear crystal has shown in the diagram on the upper left of this slide as the pump power is increased from zero. As in the CME algorithm, the non linear game is initially to low toe overcome linear dissipation, and the Opio field remains in a near vacuum state at a critical threshold. Value gain. Equal participation in the Popeo undergoes a sort of lazing transition, and the study states of the OPIO above this threshold are essentially coherent states. There are actually two possible values of the Opio career in amplitude and any given above threshold pump power which are equal in magnitude but opposite in phase when the OPI across the special diet basically chooses one of the two possible phases randomly, resulting in the generation of a single bit of information. If we consider to uncoupled, Opio has shown in the upper right diagram pumped it exactly the same power at all times. Then, as the pump power has increased through threshold, each Opio will independently choose the phase and thus to random bits are generated for any number of uncoupled. Oppose the threshold power per opio is unchanged from the single Opio case. Now, however, consider a scenario in which the two appeals air, coupled to each other by a mutual injection of their out coupled fields has shown in the diagram on the lower right. One can imagine that depending on the sign of the coupling parameter Alfa, when one Opio is lazing, it will inject a perturbation into the other that may interfere either constructively or destructively, with the feel that it is trying to generate by its own lazing process. As a result, when came easily showed that for Alfa positive, there's an effective ferro magnetic coupling between the two Opio fields and their collective oscillation threshold is lowered from that of the independent Opio case. But on Lee for the two collective oscillation modes in which the two Opio phases are the same for Alfa Negative, the collective oscillation threshold is lowered on Lee for the configurations in which the Opio phases air opposite. So then, looking at how Alfa is related to the J. I. J matrix of the easing spin coupling Hamiltonian, it follows that we could use this simplistic to a p o. C. I am to solve the ground state problem of a fair magnetic or anti ferro magnetic ankles to easing model simply by increasing the pump power from zero and observing what phase relation occurs as the two appeals first start delays. Clearly, we can imagine generalizing this story toe larger, and however the story doesn't stay is clean and simple for all larger problem instances. And to find a more complicated example, we only need to go to n equals four for some choices of J J for n equals, for the story remains simple. Like the n equals two case. The figure on the upper left of this slide shows the energy of various critical points for a non frustrated and equals, for instance, in which the first bifurcated critical point that is the one that I forget to the lowest pump value a. Uh, this first bifurcated critical point flows as symptomatically into the lowest energy easing solution and the figure on the upper right. However, the first bifurcated critical point flows to a very good but sub optimal minimum at large pump power. The global minimum is actually given by a distinct critical critical point that first appears at a higher pump power and is not automatically connected to the origin. The basic C am algorithm is thus not able to find this global minimum. Such non ideal behaviors needs to become more confident. Larger end for the n equals 20 instance, showing the lower plots where the lower right plot is just a zoom into a region of the lower left lot. It can be seen that the global minimum corresponds to a critical point that first appears out of pump parameter, a around 0.16 at some distance from the idiomatic trajectory of the origin. That's curious to note that in both of these small and examples, however, the critical point corresponding to the global minimum appears relatively close to the idiomatic projector of the origin as compared to the most of the other local minima that appear. We're currently working to characterize the face portrait topology between the global minimum in the antibiotic trajectory of the origin, taking clues as to how the basic C am algorithm could be generalized to search for non idiomatic trajectories that jump to the global minimum during the pump ramp. Of course, n equals 20 is still too small to be of interest for practical optimization applications. But the advantage of beginning with the study of small instances is that we're able reliably to determine their global minima and to see how they relate to the 80 about trajectory of the origin in the basic C am algorithm. In the smaller and limit, we can also analyze fully quantum mechanical models of Syrian dynamics. But that's a topic for future talks. Um, existing large scale prototypes are pushing into the range of in equals 10 to the 4 10 to 5 to six. So our ultimate objective in theoretical analysis really has to be to try to say something about CIA and dynamics and regime of much larger in our initial approach to characterizing CIA and behavior in the large in regime relies on the use of random matrix theory, and this connects to prior research on spin classes, SK models and the tap equations etcetera. At present, we're focusing on statistical characterization of the CIA ingredient descent landscape, including the evolution of critical points in their Eigen value spectra. As the pump power is gradually increased. We're investigating, for example, whether there could be some way to exploit differences in the relative stability of the global minimum versus other local minima. We're also working to understand the deleterious or potentially beneficial effects of non ideologies, such as a symmetry in the implemented these and couplings. Looking one step ahead, we plan to move next in the direction of considering more realistic classes of problem instances such as quadratic, binary optimization with constraints. Eso In closing, I should acknowledge people who did the hard work on these things that I've shown eso. My group, including graduate students Ed winning, Daniel Wennberg, Tatsuya Nagamoto and Atsushi Yamamura, have been working in close collaboration with Syria Ganguly, Marty Fair and Amir Safarini Nini, all of us within the Department of Applied Physics at Stanford University. On also in collaboration with the Oshima Moto over at NTT 55 research labs, Onda should acknowledge funding support from the NSF by the Coherent Easing Machines Expedition in computing, also from NTT five research labs, Army Research Office and Exxon Mobil. Uh, that's it. Thanks very much. >>Mhm e >>t research and the Oshie for putting together this program and also the opportunity to speak here. My name is Al Gore ism or Andy and I'm from Caltech, and today I'm going to tell you about the work that we have been doing on networks off optical parametric oscillators and how we have been using them for icing machines and how we're pushing them toward Cornum photonics to acknowledge my team at Caltech, which is now eight graduate students and five researcher and postdocs as well as collaborators from all over the world, including entity research and also the funding from different places, including entity. So this talk is primarily about networks of resonate er's, and these networks are everywhere from nature. For instance, the brain, which is a network of oscillators all the way to optics and photonics and some of the biggest examples or metal materials, which is an array of small resonate er's. And we're recently the field of technological photonics, which is trying thio implement a lot of the technological behaviors of models in the condensed matter, physics in photonics and if you want to extend it even further, some of the implementations off quantum computing are technically networks of quantum oscillators. So we started thinking about these things in the context of icing machines, which is based on the icing problem, which is based on the icing model, which is the simple summation over the spins and spins can be their upward down and the couplings is given by the JJ. And the icing problem is, if you know J I J. What is the spin configuration that gives you the ground state? And this problem is shown to be an MP high problem. So it's computational e important because it's a representative of the MP problems on NPR. Problems are important because first, their heart and standard computers if you use a brute force algorithm and they're everywhere on the application side. That's why there is this demand for making a machine that can target these problems, and hopefully it can provide some meaningful computational benefit compared to the standard digital computers. So I've been building these icing machines based on this building block, which is a degenerate optical parametric. Oscillator on what it is is resonator with non linearity in it, and we pump these resonate er's and we generate the signal at half the frequency of the pump. One vote on a pump splits into two identical photons of signal, and they have some very interesting phase of frequency locking behaviors. And if you look at the phase locking behavior, you realize that you can actually have two possible phase states as the escalation result of these Opio which are off by pie, and that's one of the important characteristics of them. So I want to emphasize a little more on that and I have this mechanical analogy which are basically two simple pendulum. But there are parametric oscillators because I'm going to modulate the parameter of them in this video, which is the length of the string on by that modulation, which is that will make a pump. I'm gonna make a muscular. That'll make a signal which is half the frequency of the pump. And I have two of them to show you that they can acquire these face states so they're still facing frequency lock to the pump. But it can also lead in either the zero pie face states on. The idea is to use this binary phase to represent the binary icing spin. So each opio is going to represent spin, which can be either is your pie or up or down. And to implement the network of these resonate er's, we use the time off blood scheme, and the idea is that we put impulses in the cavity. These pulses air separated by the repetition period that you put in or t r. And you can think about these pulses in one resonator, xaz and temporarily separated synthetic resonate Er's if you want a couple of these resonator is to each other, and now you can introduce these delays, each of which is a multiple of TR. If you look at the shortest delay it couples resonator wanted to 2 to 3 and so on. If you look at the second delay, which is two times a rotation period, the couple's 123 and so on. And if you have and minus one delay lines, then you can have any potential couplings among these synthetic resonate er's. And if I can introduce these modulators in those delay lines so that I can strength, I can control the strength and the phase of these couplings at the right time. Then I can have a program will all toe all connected network in this time off like scheme, and the whole physical size of the system scales linearly with the number of pulses. So the idea of opium based icing machine is didn't having these o pos, each of them can be either zero pie and I can arbitrarily connect them to each other. And then I start with programming this machine to a given icing problem by just setting the couplings and setting the controllers in each of those delight lines. So now I have a network which represents an icing problem. Then the icing problem maps to finding the face state that satisfy maximum number of coupling constraints. And the way it happens is that the icing Hamiltonian maps to the linear loss of the network. And if I start adding gain by just putting pump into the network, then the OPI ohs are expected to oscillate in the lowest, lowest lost state. And, uh and we have been doing these in the past, uh, six or seven years and I'm just going to quickly show you the transition, especially what happened in the first implementation, which was using a free space optical system and then the guided wave implementation in 2016 and the measurement feedback idea which led to increasing the size and doing actual computation with these machines. So I just want to make this distinction here that, um, the first implementation was an all optical interaction. We also had an unequal 16 implementation. And then we transition to this measurement feedback idea, which I'll tell you quickly what it iss on. There's still a lot of ongoing work, especially on the entity side, to make larger machines using the measurement feedback. But I'm gonna mostly focused on the all optical networks and how we're using all optical networks to go beyond simulation of icing Hamiltonian both in the linear and non linear side and also how we're working on miniaturization of these Opio networks. So the first experiment, which was the four opium machine, it was a free space implementation and this is the actual picture off the machine and we implemented a small and it calls for Mexico problem on the machine. So one problem for one experiment and we ran the machine 1000 times, we looked at the state and we always saw it oscillate in one of these, um, ground states of the icing laboratoria. So then the measurement feedback idea was to replace those couplings and the controller with the simulator. So we basically simulated all those coherent interactions on on FB g. A. And we replicated the coherent pulse with respect to all those measurements. And then we injected it back into the cavity and on the near to you still remain. So it still is a non. They're dynamical system, but the linear side is all simulated. So there are lots of questions about if this system is preserving important information or not, or if it's gonna behave better. Computational wars. And that's still ah, lot of ongoing studies. But nevertheless, the reason that this implementation was very interesting is that you don't need the end minus one delight lines so you can just use one. Then you can implement a large machine, and then you can run several thousands of problems in the machine, and then you can compare the performance from the computational perspective Looks so I'm gonna split this idea of opium based icing machine into two parts. One is the linear part, which is if you take out the non linearity out of the resonator and just think about the connections. You can think about this as a simple matrix multiplication scheme. And that's basically what gives you the icing Hambletonian modeling. So the optical laws of this network corresponds to the icing Hamiltonian. And if I just want to show you the example of the n equals for experiment on all those face states and the history Graham that we saw, you can actually calculate the laws of each of those states because all those interferences in the beam splitters and the delay lines are going to give you a different losses. And then you will see that the ground states corresponds to the lowest laws of the actual optical network. If you add the non linearity, the simple way of thinking about what the non linearity does is that it provides to gain, and then you start bringing up the gain so that it hits the loss. Then you go through the game saturation or the threshold which is going to give you this phase bifurcation. So you go either to zero the pie face state. And the expectation is that Theis, the network oscillates in the lowest possible state, the lowest possible loss state. There are some challenges associated with this intensity Durban face transition, which I'm going to briefly talk about. I'm also going to tell you about other types of non aerodynamics that we're looking at on the non air side of these networks. So if you just think about the linear network, we're actually interested in looking at some technological behaviors in these networks. And the difference between looking at the technological behaviors and the icing uh, machine is that now, First of all, we're looking at the type of Hamilton Ian's that are a little different than the icing Hamilton. And one of the biggest difference is is that most of these technological Hamilton Ian's that require breaking the time reversal symmetry, meaning that you go from one spin to in the one side to another side and you get one phase. And if you go back where you get a different phase, and the other thing is that we're not just interested in finding the ground state, we're actually now interesting and looking at all sorts of states and looking at the dynamics and the behaviors of all these states in the network. So we started with the simplest implementation, of course, which is a one d chain of thes resonate, er's, which corresponds to a so called ssh model. In the technological work, we get the similar energy to los mapping and now we can actually look at the band structure on. This is an actual measurement that we get with this associate model and you see how it reasonably how How? Well, it actually follows the prediction and the theory. One of the interesting things about the time multiplexing implementation is that now you have the flexibility of changing the network as you are running the machine. And that's something unique about this time multiplex implementation so that we can actually look at the dynamics. And one example that we have looked at is we can actually go through the transition off going from top A logical to the to the standard nontrivial. I'm sorry to the trivial behavior of the network. You can then look at the edge states and you can also see the trivial and states and the technological at states actually showing up in this network. We have just recently implement on a two D, uh, network with Harper Hofstadter model and when you don't have the results here. But we're one of the other important characteristic of time multiplexing is that you can go to higher and higher dimensions and keeping that flexibility and dynamics, and we can also think about adding non linearity both in a classical and quantum regimes, which is going to give us a lot of exotic, no classical and quantum, non innate behaviors in these networks. Yeah, So I told you about the linear side. Mostly let me just switch gears and talk about the nonlinear side of the network. And the biggest thing that I talked about so far in the icing machine is this face transition that threshold. So the low threshold we have squeezed state in these. Oh, pios, if you increase the pump, we go through this intensity driven phase transition and then we got the face stays above threshold. And this is basically the mechanism off the computation in these O pos, which is through this phase transition below to above threshold. So one of the characteristics of this phase transition is that below threshold, you expect to see quantum states above threshold. You expect to see more classical states or coherent states, and that's basically corresponding to the intensity off the driving pump. So it's really hard to imagine that it can go above threshold. Or you can have this friends transition happen in the all in the quantum regime. And there are also some challenges associated with the intensity homogeneity off the network, which, for example, is if one opioid starts oscillating and then its intensity goes really high. Then it's going to ruin this collective decision making off the network because of the intensity driven face transition nature. So So the question is, can we look at other phase transitions? Can we utilize them for both computing? And also can we bring them to the quantum regime on? I'm going to specifically talk about the face transition in the spectral domain, which is the transition from the so called degenerate regime, which is what I mostly talked about to the non degenerate regime, which happens by just tuning the phase of the cavity. And what is interesting is that this phase transition corresponds to a distinct phase noise behavior. So in the degenerate regime, which we call it the order state, you're gonna have the phase being locked to the phase of the pump. As I talked about non degenerate regime. However, the phase is the phase is mostly dominated by the quantum diffusion. Off the off the phase, which is limited by the so called shallow towns limit, and you can see that transition from the general to non degenerate, which also has distinct symmetry differences. And this transition corresponds to a symmetry breaking in the non degenerate case. The signal can acquire any of those phases on the circle, so it has a you one symmetry. Okay, and if you go to the degenerate case, then that symmetry is broken and you only have zero pie face days I will look at. So now the question is can utilize this phase transition, which is a face driven phase transition, and can we use it for similar computational scheme? So that's one of the questions that were also thinking about. And it's not just this face transition is not just important for computing. It's also interesting from the sensing potentials and this face transition, you can easily bring it below threshold and just operated in the quantum regime. Either Gaussian or non Gaussian. If you make a network of Opio is now, we can see all sorts off more complicated and more interesting phase transitions in the spectral domain. One of them is the first order phase transition, which you get by just coupling to Opio, and that's a very abrupt face transition and compared to the to the single Opio phase transition. And if you do the couplings right, you can actually get a lot of non her mission dynamics and exceptional points, which are actually very interesting to explore both in the classical and quantum regime. And I should also mention that you can think about the cup links to be also nonlinear couplings. And that's another behavior that you can see, especially in the nonlinear in the non degenerate regime. So with that, I basically told you about these Opio networks, how we can think about the linear scheme and the linear behaviors and how we can think about the rich, nonlinear dynamics and non linear behaviors both in the classical and quantum regime. I want to switch gear and tell you a little bit about the miniaturization of these Opio networks. And of course, the motivation is if you look at the electron ICS and what we had 60 or 70 years ago with vacuum tube and how we transition from relatively small scale computers in the order of thousands of nonlinear elements to billions of non elements where we are now with the optics is probably very similar to 70 years ago, which is a table talk implementation. And the question is, how can we utilize nano photonics? I'm gonna just briefly show you the two directions on that which we're working on. One is based on lithium Diabate, and the other is based on even a smaller resonate er's could you? So the work on Nana Photonic lithium naive. It was started in collaboration with Harvard Marko Loncar, and also might affair at Stanford. And, uh, we could show that you can do the periodic polling in the phenomenon of it and get all sorts of very highly nonlinear processes happening in this net. Photonic periodically polls if, um Diabate. And now we're working on building. Opio was based on that kind of photonic the film Diabate. And these air some some examples of the devices that we have been building in the past few months, which I'm not gonna tell you more about. But the O. P. O. S. And the Opio Networks are in the works. And that's not the only way of making large networks. Um, but also I want to point out that The reason that these Nana photonic goblins are actually exciting is not just because you can make a large networks and it can make him compact in a in a small footprint. They also provide some opportunities in terms of the operation regime. On one of them is about making cat states and Opio, which is, can we have the quantum superposition of the zero pie states that I talked about and the Net a photonic within? I've It provides some opportunities to actually get closer to that regime because of the spatial temporal confinement that you can get in these wave guides. So we're doing some theory on that. We're confident that the type of non linearity two losses that it can get with these platforms are actually much higher than what you can get with other platform their existing platforms and to go even smaller. We have been asking the question off. What is the smallest possible Opio that you can make? Then you can think about really wavelength scale type, resonate er's and adding the chi to non linearity and see how and when you can get the Opio to operate. And recently, in collaboration with us see, we have been actually USC and Creole. We have demonstrated that you can use nano lasers and get some spin Hamilton and implementations on those networks. So if you can build the a P. O s, we know that there is a path for implementing Opio Networks on on such a nano scale. So we have looked at these calculations and we try to estimate the threshold of a pos. Let's say for me resonator and it turns out that it can actually be even lower than the type of bulk Pip Llano Pos that we have been building in the past 50 years or so. So we're working on the experiments and we're hoping that we can actually make even larger and larger scale Opio networks. So let me summarize the talk I told you about the opium networks and our work that has been going on on icing machines and the measurement feedback. And I told you about the ongoing work on the all optical implementations both on the linear side and also on the nonlinear behaviors. And I also told you a little bit about the efforts on miniaturization and going to the to the Nano scale. So with that, I would like Thio >>three from the University of Tokyo. Before I thought that would like to thank you showing all the stuff of entity for the invitation and the organization of this online meeting and also would like to say that it has been very exciting to see the growth of this new film lab. And I'm happy to share with you today of some of the recent works that have been done either by me or by character of Hong Kong. Honest Group indicates the title of my talk is a neuro more fic in silica simulator for the communities in machine. And here is the outline I would like to make the case that the simulation in digital Tektronix of the CME can be useful for the better understanding or improving its function principles by new job introducing some ideas from neural networks. This is what I will discuss in the first part and then it will show some proof of concept of the game and performance that can be obtained using dissimulation in the second part and the protection of the performance that can be achieved using a very large chaos simulator in the third part and finally talk about future plans. So first, let me start by comparing recently proposed izing machines using this table there is elected from recent natural tronics paper from the village Park hard people, and this comparison shows that there's always a trade off between energy efficiency, speed and scalability that depends on the physical implementation. So in red, here are the limitation of each of the servers hardware on, interestingly, the F p G, a based systems such as a producer, digital, another uh Toshiba beautification machine or a recently proposed restricted Bozeman machine, FPD A by a group in Berkeley. They offer a good compromise between speed and scalability. And this is why, despite the unique advantage that some of these older hardware have trust as the currency proposition in Fox, CBS or the energy efficiency off memory Sisters uh P. J. O are still an attractive platform for building large organizing machines in the near future. The reason for the good performance of Refugee A is not so much that they operate at the high frequency. No, there are particular in use, efficient, but rather that the physical wiring off its elements can be reconfigured in a way that limits the funding human bottleneck, larger, funny and phenols and the long propagation video information within the system. In this respect, the LPGA is They are interesting from the perspective off the physics off complex systems, but then the physics of the actions on the photos. So to put the performance of these various hardware and perspective, we can look at the competition of bringing the brain the brain complete, using billions of neurons using only 20 watts of power and operates. It's a very theoretically slow, if we can see and so this impressive characteristic, they motivate us to try to investigate. What kind of new inspired principles be useful for designing better izing machines? The idea of this research project in the future collaboration it's to temporary alleviates the limitations that are intrinsic to the realization of an optical cortex in machine shown in the top panel here. By designing a large care simulator in silicone in the bottom here that can be used for digesting the better organization principles of the CIA and this talk, I will talk about three neuro inspired principles that are the symmetry of connections, neural dynamics orphan chaotic because of symmetry, is interconnectivity the infrastructure? No. Next talks are not composed of the reputation of always the same types of non environments of the neurons, but there is a local structure that is repeated. So here's the schematic of the micro column in the cortex. And lastly, the Iraqi co organization of connectivity connectivity is organizing a tree structure in the brain. So here you see a representation of the Iraqi and organization of the monkey cerebral cortex. So how can these principles we used to improve the performance of the icing machines? And it's in sequence stimulation. So, first about the two of principles of the estimate Trian Rico structure. We know that the classical approximation of the car testing machine, which is the ground toe, the rate based on your networks. So in the case of the icing machines, uh, the okay, Scott approximation can be obtained using the trump active in your position, for example, so the times of both of the system they are, they can be described by the following ordinary differential equations on in which, in case of see, I am the X, I represent the in phase component of one GOP Oh, Theo f represents the monitor optical parts, the district optical Parametric amplification and some of the good I JoJo extra represent the coupling, which is done in the case of the measure of feedback coupling cm using oh, more than detection and refugee A and then injection off the cooking time and eso this dynamics in both cases of CNN in your networks, they can be written as the grand set of a potential function V, and this written here, and this potential functionally includes the rising Maccagnan. So this is why it's natural to use this type of, uh, dynamics to solve the icing problem in which the Omega I J or the eyes in coping and the H is the extension of the icing and attorney in India and expect so. Not that this potential function can only be defined if the Omega I j. R. A. Symmetric. So the well known problem of this approach is that this potential function V that we obtain is very non convicts at low temperature, and also one strategy is to gradually deformed this landscape, using so many in process. But there is no theorem. Unfortunately, that granted conventions to the global minimum of There's even Tony and using this approach. And so this is why we propose, uh, to introduce a macro structures of the system where one analog spin or one D O. P. O is replaced by a pair off one another spin and one error, according viable. And the addition of this chemical structure introduces a symmetry in the system, which in terms induces chaotic dynamics, a chaotic search rather than a learning process for searching for the ground state of the icing. Every 20 within this massacre structure the role of the er variable eyes to control the amplitude off the analog spins toe force. The amplitude of the expense toe become equal to certain target amplitude a uh and, uh, and this is done by modulating the strength off the icing complaints or see the the error variable E I multiply the icing complaint here in the dynamics off air d o p. O. On then the dynamics. The whole dynamics described by this coupled equations because the e I do not necessarily take away the same value for the different. I thesis introduces a symmetry in the system, which in turn creates security dynamics, which I'm sure here for solving certain current size off, um, escape problem, Uh, in which the X I are shown here and the i r from here and the value of the icing energy showing the bottom plots. You see this Celtics search that visit various local minima of the as Newtonian and eventually finds the global minimum? Um, it can be shown that this modulation off the target opportunity can be used to destabilize all the local minima off the icing evertonians so that we're gonna do not get stuck in any of them. On more over the other types of attractors I can eventually appear, such as limits I contractors, Okot contractors. They can also be destabilized using the motivation of the target and Batuta. And so we have proposed in the past two different moderation of the target amateur. The first one is a modulation that ensure the uh 100 reproduction rate of the system to become positive on this forbids the creation off any nontrivial tractors. And but in this work, I will talk about another moderation or arrested moderation which is given here. That works, uh, as well as this first uh, moderation, but is easy to be implemented on refugee. So this couple of the question that represent becoming the stimulation of the cortex in machine with some error correction they can be implemented especially efficiently on an F B. G. And here I show the time that it takes to simulate three system and also in red. You see, at the time that it takes to simulate the X I term the EI term, the dot product and the rising Hamiltonian for a system with 500 spins and Iraq Spain's equivalent to 500 g. O. P. S. So >>in >>f b d a. The nonlinear dynamics which, according to the digital optical Parametric amplification that the Opa off the CME can be computed in only 13 clock cycles at 300 yards. So which corresponds to about 0.1 microseconds. And this is Toby, uh, compared to what can be achieved in the measurements back O C. M. In which, if we want to get 500 timer chip Xia Pios with the one she got repetition rate through the obstacle nine narrative. Uh, then way would require 0.5 microseconds toe do this so the submission in F B J can be at least as fast as ah one g repression. Uh, replicate pulsed laser CIA Um, then the DOT product that appears in this differential equation can be completed in 43 clock cycles. That's to say, one microseconds at 15 years. So I pieced for pouring sizes that are larger than 500 speeds. The dot product becomes clearly the bottleneck, and this can be seen by looking at the the skating off the time the numbers of clock cycles a text to compute either the non in your optical parts or the dog products, respect to the problem size. And And if we had infinite amount of resources and PGA to simulate the dynamics, then the non illogical post can could be done in the old one. On the mattress Vector product could be done in the low carrot off, located off scales as a look at it off and and while the guide off end. Because computing the dot product involves assuming all the terms in the product, which is done by a nephew, GE by another tree, which heights scarce logarithmic any with the size of the system. But This is in the case if we had an infinite amount of resources on the LPGA food, but for dealing for larger problems off more than 100 spins. Usually we need to decompose the metrics into ah, smaller blocks with the block side that are not you here. And then the scaling becomes funny, non inner parts linear in the end, over you and for the products in the end of EU square eso typically for low NF pdf cheap PGA you the block size off this matrix is typically about 100. So clearly way want to make you as large as possible in order to maintain this scanning in a log event for the numbers of clock cycles needed to compute the product rather than this and square that occurs if we decompose the metrics into smaller blocks. But the difficulty in, uh, having this larger blocks eyes that having another tree very large Haider tree introduces a large finding and finance and long distance start a path within the refugee. So the solution to get higher performance for a simulator of the contest in machine eyes to get rid of this bottleneck for the dot product by increasing the size of this at the tree. And this can be done by organizing your critique the electrical components within the LPGA in order which is shown here in this, uh, right panel here in order to minimize the finding finance of the system and to minimize the long distance that a path in the in the fpt So I'm not going to the details of how this is implemented LPGA. But just to give you a idea off why the Iraqi Yahiko organization off the system becomes the extremely important toe get good performance for similar organizing machine. So instead of instead of getting into the details of the mpg implementation, I would like to give some few benchmark results off this simulator, uh, off the that that was used as a proof of concept for this idea which is can be found in this archive paper here and here. I should results for solving escape problems. Free connected person, randomly person minus one spring last problems and we sure, as we use as a metric the numbers of the mattress Victor products since it's the bottleneck of the computation, uh, to get the optimal solution of this escape problem with the Nina successful BT against the problem size here and and in red here, this propose FDJ implementation and in ah blue is the numbers of retrospective product that are necessary for the C. I am without error correction to solve this escape programs and in green here for noisy means in an evening which is, uh, behavior with similar to the Cartesian mission. Uh, and so clearly you see that the scaring off the numbers of matrix vector product necessary to solve this problem scales with a better exponents than this other approaches. So So So that's interesting feature of the system and next we can see what is the real time to solution to solve this SK instances eso in the last six years, the time institution in seconds to find a grand state of risk. Instances remain answers probability for different state of the art hardware. So in red is the F B g. A presentation proposing this paper and then the other curve represent Ah, brick a local search in in orange and silver lining in purple, for example. And so you see that the scaring off this purpose simulator is is rather good, and that for larger plant sizes we can get orders of magnitude faster than the state of the art approaches. Moreover, the relatively good scanning off the time to search in respect to problem size uh, they indicate that the FPD implementation would be faster than risk. Other recently proposed izing machine, such as the hope you know, natural complimented on memories distance that is very fast for small problem size in blue here, which is very fast for small problem size. But which scanning is not good on the same thing for the restricted Bosman machine. Implementing a PGA proposed by some group in Broken Recently Again, which is very fast for small parliament sizes but which canning is bad so that a dis worse than the proposed approach so that we can expect that for programs size is larger than 1000 spins. The proposed, of course, would be the faster one. Let me jump toe this other slide and another confirmation that the scheme scales well that you can find the maximum cut values off benchmark sets. The G sets better candidates that have been previously found by any other algorithms, so they are the best known could values to best of our knowledge. And, um or so which is shown in this paper table here in particular, the instances, uh, 14 and 15 of this G set can be We can find better converse than previously known, and we can find this can vary is 100 times faster than the state of the art algorithm and CP to do this which is a very common Kasich. It s not that getting this a good result on the G sets, they do not require ah, particular hard tuning of the parameters. So the tuning issuing here is very simple. It it just depends on the degree off connectivity within each graph. And so this good results on the set indicate that the proposed approach would be a good not only at solving escape problems in this problems, but all the types off graph sizing problems on Mexican province in communities. So given that the performance off the design depends on the height of this other tree, we can try to maximize the height of this other tree on a large F p g a onda and carefully routing the components within the P G A and and we can draw some projections of what type of performance we can achieve in the near future based on the, uh, implementation that we are currently working. So here you see projection for the time to solution way, then next property for solving this escape programs respect to the prime assize. And here, compared to different with such publicizing machines, particularly the digital. And, you know, 42 is shown in the green here, the green line without that's and, uh and we should two different, uh, hypothesis for this productions either that the time to solution scales as exponential off n or that the time of social skills as expression of square root off. So it seems, according to the data, that time solution scares more as an expression of square root of and also we can be sure on this and this production show that we probably can solve prime escape problem of science 2000 spins, uh, to find the rial ground state of this problem with 99 success ability in about 10 seconds, which is much faster than all the other proposed approaches. So one of the future plans for this current is in machine simulator. So the first thing is that we would like to make dissimulation closer to the rial, uh, GOP oh, optical system in particular for a first step to get closer to the system of a measurement back. See, I am. And to do this what is, uh, simulate Herbal on the p a is this quantum, uh, condoms Goshen model that is proposed described in this paper and proposed by people in the in the Entity group. And so the idea of this model is that instead of having the very simple or these and have shown previously, it includes paired all these that take into account on me the mean off the awesome leverage off the, uh, European face component, but also their violence s so that we can take into account more quantum effects off the g o p. O, such as the squeezing. And then we plan toe, make the simulator open access for the members to run their instances on the system. There will be a first version in September that will be just based on the simple common line access for the simulator and in which will have just a classic or approximation of the system. We don't know Sturm, binary weights and museum in term, but then will propose a second version that would extend the current arising machine to Iraq off F p g. A, in which we will add the more refined models truncated, ignoring the bottom Goshen model they just talked about on the support in which he valued waits for the rising problems and support the cement. So we will announce later when this is available and and far right is working >>hard comes from Universal down today in physics department, and I'd like to thank the organizers for their kind invitation to participate in this very interesting and promising workshop. Also like to say that I look forward to collaborations with with a file lab and Yoshi and collaborators on the topics of this world. So today I'll briefly talk about our attempt to understand the fundamental limits off another continues time computing, at least from the point off you off bullion satisfy ability, problem solving, using ordinary differential equations. But I think the issues that we raise, um, during this occasion actually apply to other other approaches on a log approaches as well and into other problems as well. I think everyone here knows what Dorien satisfy ability. Problems are, um, you have boolean variables. You have em clauses. Each of disjunction of collaterals literally is a variable, or it's, uh, negation. And the goal is to find an assignment to the variable, such that order clauses are true. This is a decision type problem from the MP class, which means you can checking polynomial time for satisfy ability off any assignment. And the three set is empty, complete with K three a larger, which means an efficient trees. That's over, uh, implies an efficient source for all the problems in the empty class, because all the problems in the empty class can be reduced in Polian on real time to reset. As a matter of fact, you can reduce the NP complete problems into each other. You can go from three set to set backing or two maximum dependent set, which is a set packing in graph theoretic notions or terms toe the icing graphs. A problem decision version. This is useful, and you're comparing different approaches, working on different kinds of problems when not all the closest can be satisfied. You're looking at the accusation version offset, uh called Max Set. And the goal here is to find assignment that satisfies the maximum number of clauses. And this is from the NPR class. In terms of applications. If we had inefficient sets over or np complete problems over, it was literally, positively influenced. Thousands off problems and applications in industry and and science. I'm not going to read this, but this this, of course, gives a strong motivation toe work on this kind of problems. Now our approach to set solving involves embedding the problem in a continuous space, and you use all the east to do that. So instead of working zeros and ones, we work with minus one across once, and we allow the corresponding variables toe change continuously between the two bounds. We formulate the problem with the help of a close metrics. If if a if a close, uh, does not contain a variable or its negation. The corresponding matrix element is zero. If it contains the variable in positive, for which one contains the variable in a gated for Mitt's negative one, and then we use this to formulate this products caused quote, close violation functions one for every clause, Uh, which really, continuously between zero and one. And they're zero if and only if the clause itself is true. Uh, then we form the define in order to define a dynamic such dynamics in this and dimensional hyper cube where the search happens and if they exist, solutions. They're sitting in some of the corners of this hyper cube. So we define this, uh, energy potential or landscape function shown here in a way that this is zero if and only if all the clauses all the kmc zero or the clauses off satisfied keeping these auxiliary variables a EMS always positive. And therefore, what you do here is a dynamics that is a essentially ingredient descend on this potential energy landscape. If you were to keep all the M's constant that it would get stuck in some local minimum. However, what we do here is we couple it with the dynamics we cooperated the clothes violation functions as shown here. And if he didn't have this am here just just the chaos. For example, you have essentially what case you have positive feedback. You have increasing variable. Uh, but in that case, you still get stuck would still behave will still find. So she is better than the constant version but still would get stuck only when you put here this a m which makes the dynamics in in this variable exponential like uh, only then it keeps searching until he finds a solution on deer is a reason for that. I'm not going toe talk about here, but essentially boils down toe performing a Grady and descend on a globally time barren landscape. And this is what works. Now I'm gonna talk about good or bad and maybe the ugly. Uh, this is, uh, this is What's good is that it's a hyperbolic dynamical system, which means that if you take any domain in the search space that doesn't have a solution in it or any socially than the number of trajectories in it decays exponentially quickly. And the decay rate is a characteristic in variant characteristic off the dynamics itself. Dynamical systems called the escape right the inverse off that is the time scale in which you find solutions by this by this dynamical system, and you can see here some song trajectories that are Kelty because it's it's no linear, but it's transient, chaotic. Give their sources, of course, because eventually knowledge to the solution. Now, in terms of performance here, what you show for a bunch off, um, constraint densities defined by M overran the ratio between closes toe variables for random, said Problems is random. Chris had problems, and they as its function off n And we look at money toward the wartime, the wall clock time and it behaves quite value behaves Azat party nominally until you actually he to reach the set on set transition where the hardest problems are found. But what's more interesting is if you monitor the continuous time t the performance in terms off the A narrow, continuous Time t because that seems to be a polynomial. And the way we show that is, we consider, uh, random case that random three set for a fixed constraint density Onda. We hear what you show here. Is that the right of the trash hold that it's really hard and, uh, the money through the fraction of problems that we have not been able to solve it. We select thousands of problems at that constraint ratio and resolve them without algorithm, and we monitor the fractional problems that have not yet been solved by continuous 90. And this, as you see these decays exponentially different. Educate rates for different system sizes, and in this spot shows that is dedicated behaves polynomial, or actually as a power law. So if you combine these two, you find that the time needed to solve all problems except maybe appear traction off them scales foreign or merely with the problem size. So you have paranormal, continuous time complexity. And this is also true for other types of very hard constraints and sexual problems such as exact cover, because you can always transform them into three set as we discussed before, Ramsey coloring and and on these problems, even algorithms like survey propagation will will fail. But this doesn't mean that P equals NP because what you have first of all, if you were toe implement these equations in a device whose behavior is described by these, uh, the keys. Then, of course, T the continue style variable becomes a physical work off. Time on that will be polynomial is scaling, but you have another other variables. Oxidative variables, which structured in an exponential manner. So if they represent currents or voltages in your realization and it would be an exponential cost Al Qaeda. But this is some kind of trade between time and energy, while I know how toe generate energy or I don't know how to generate time. But I know how to generate energy so it could use for it. But there's other issues as well, especially if you're trying toe do this son and digital machine but also happens. Problems happen appear. Other problems appear on in physical devices as well as we discuss later. So if you implement this in GPU, you can. Then you can get in order off to magnitude. Speed up. And you can also modify this to solve Max sad problems. Uh, quite efficiently. You are competitive with the best heuristic solvers. This is a weather problems. In 2016 Max set competition eso so this this is this is definitely this seems like a good approach, but there's off course interesting limitations, I would say interesting, because it kind of makes you think about what it means and how you can exploit this thes observations in understanding better on a low continues time complexity. If you monitored the discrete number the number of discrete steps. Don't buy the room, Dakota integrator. When you solve this on a digital machine, you're using some kind of integrator. Um and you're using the same approach. But now you measure the number off problems you haven't sold by given number of this kid, uh, steps taken by the integrator. You find out you have exponential, discrete time, complexity and, of course, thistles. A problem. And if you look closely, what happens even though the analog mathematical trajectory, that's the record here. If you monitor what happens in discrete time, uh, the integrator frustrates very little. So this is like, you know, third or for the disposition, but fluctuates like crazy. So it really is like the intervention frees us out. And this is because of the phenomenon of stiffness that are I'll talk a little bit a more about little bit layer eso. >>You know, it might look >>like an integration issue on digital machines that you could improve and could definitely improve. But actually issues bigger than that. It's It's deeper than that, because on a digital machine there is no time energy conversion. So the outside variables are efficiently representing a digital machine. So there's no exponential fluctuating current of wattage in your computer when you do this. Eso If it is not equal NP then the exponential time, complexity or exponential costs complexity has to hit you somewhere. And this is how um, but, you know, one would be tempted to think maybe this wouldn't be an issue in a analog device, and to some extent is true on our devices can be ordered to maintain faster, but they also suffer from their own problems because he not gonna be affect. That classes soldiers as well. So, indeed, if you look at other systems like Mirandizing machine measurement feedback, probably talk on the grass or selected networks. They're all hinge on some kind off our ability to control your variables in arbitrary, high precision and a certain networks you want toe read out across frequencies in case off CM's. You required identical and program because which is hard to keep, and they kind of fluctuate away from one another, shift away from one another. And if you control that, of course that you can control the performance. So actually one can ask if whether or not this is a universal bottleneck and it seems so aside, I will argue next. Um, we can recall a fundamental result by by showing harder in reaction Target from 1978. Who says that it's a purely computer science proof that if you are able toe, compute the addition multiplication division off riel variables with infinite precision, then you could solve any complete problems in polynomial time. It doesn't actually proposals all where he just chose mathematically that this would be the case. Now, of course, in Real warned, you have also precision. So the next question is, how does that affect the competition about problems? This is what you're after. Lots of precision means information also, or entropy production. Eso what you're really looking at the relationship between hardness and cost of computing off a problem. Uh, and according to Sean Hagar, there's this left branch which in principle could be polynomial time. But the question whether or not this is achievable that is not achievable, but something more cheerful. That's on the right hand side. There's always going to be some information loss, so mental degeneration that could keep you away from possibly from point normal time. So this is what we like to understand, and this information laws the source off. This is not just always I will argue, uh, in any physical system, but it's also off algorithm nature, so that is a questionable area or approach. But China gets results. Security theoretical. No, actual solar is proposed. So we can ask, you know, just theoretically get out off. Curiosity would in principle be such soldiers because it is not proposing a soldier with such properties. In principle, if if you want to look mathematically precisely what the solar does would have the right properties on, I argue. Yes, I don't have a mathematical proof, but I have some arguments that that would be the case. And this is the case for actually our city there solver that if you could calculate its trajectory in a loss this way, then it would be, uh, would solve epic complete problems in polynomial continuous time. Now, as a matter of fact, this a bit more difficult question, because time in all these can be re scared however you want. So what? Burns says that you actually have to measure the length of the trajectory, which is a new variant off the dynamical system or property dynamical system, not off its parameters ization. And we did that. So Suba Corral, my student did that first, improving on the stiffness off the problem off the integrations, using implicit solvers and some smart tricks such that you actually are closer to the actual trajectory and using the same approach. You know what fraction off problems you can solve? We did not give the length of the trajectory. You find that it is putting on nearly scaling the problem sites we have putting on your skin complexity. That means that our solar is both Polly length and, as it is, defined it also poorly time analog solver. But if you look at as a discreet algorithm, if you measure the discrete steps on a digital machine, it is an exponential solver. And the reason is because off all these stiffness, every integrator has tow truck it digitizing truncate the equations, and what it has to do is to keep the integration between the so called stability region for for that scheme, and you have to keep this product within a grimace of Jacoby in and the step size read in this region. If you use explicit methods. You want to stay within this region? Uh, but what happens that some off the Eigen values grow fast for Steve problems, and then you're you're forced to reduce that t so the product stays in this bonded domain, which means that now you have to you're forced to take smaller and smaller times, So you're you're freezing out the integration and what I will show you. That's the case. Now you can move to increase its soldiers, which is which is a tree. In this case, you have to make domain is actually on the outside. But what happens in this case is some of the Eigen values of the Jacobean, also, for six systems, start to move to zero. As they're moving to zero, they're going to enter this instability region, so your soul is going to try to keep it out, so it's going to increase the data T. But if you increase that to increase the truncation hours, so you get randomized, uh, in the large search space, so it's it's really not, uh, not going to work out. Now, one can sort off introduce a theory or language to discuss computational and are computational complexity, using the language from dynamical systems theory. But basically I I don't have time to go into this, but you have for heart problems. Security object the chaotic satellite Ouch! In the middle of the search space somewhere, and that dictates how the dynamics happens and variant properties off the dynamics. Of course, off that saddle is what the targets performance and many things, so a new, important measure that we find that it's also helpful in describing thesis. Another complexity is the so called called Makarov, or metric entropy and basically what this does in an intuitive A eyes, uh, to describe the rate at which the uncertainty containing the insignificant digits off a trajectory in the back, the flow towards the significant ones as you lose information because off arrows being, uh grown or are developed in tow. Larger errors in an exponential at an exponential rate because you have positively up north spawning. But this is an in variant property. It's the property of the set of all. This is not how you compute them, and it's really the interesting create off accuracy philosopher dynamical system. A zay said that you have in such a high dimensional that I'm consistent were positive and negatively upon of exponents. Aziz Many The total is the dimension of space and user dimension, the number off unstable manifold dimensions and as Saddam was stable, manifold direction. And there's an interesting and I think, important passion, equality, equality called the passion, equality that connect the information theoretic aspect the rate off information loss with the geometric rate of which trajectory separate minus kappa, which is the escape rate that I already talked about. Now one can actually prove a simple theorems like back off the envelope calculation. The idea here is that you know the rate at which the largest rated, which closely started trajectory separate from one another. So now you can say that, uh, that is fine, as long as my trajectory finds the solution before the projective separate too quickly. In that case, I can have the hope that if I start from some region off the face base, several close early started trajectories, they kind of go into the same solution orphaned and and that's that's That's this upper bound of this limit, and it is really showing that it has to be. It's an exponentially small number. What? It depends on the end dependence off the exponents right here, which combines information loss rate and the social time performance. So these, if this exponents here or that has a large independence or river linear independence, then you then you really have to start, uh, trajectories exponentially closer to one another in orderto end up in the same order. So this is sort off like the direction that you're going in tow, and this formulation is applicable toe all dynamical systems, uh, deterministic dynamical systems. And I think we can We can expand this further because, uh, there is, ah, way off getting the expression for the escaped rate in terms off n the number of variables from cycle expansions that I don't have time to talk about. What? It's kind of like a program that you can try toe pursuit, and this is it. So the conclusions I think of self explanatory I think there is a lot of future in in, uh, in an allo. Continue start computing. Um, they can be efficient by orders of magnitude and digital ones in solving empty heart problems because, first of all, many of the systems you like the phone line and bottleneck. There's parallelism involved, and and you can also have a large spectrum or continues time, time dynamical algorithms than discrete ones. And you know. But we also have to be mindful off. What are the possibility of what are the limits? And 11 open question is very important. Open question is, you know, what are these limits? Is there some kind off no go theory? And that tells you that you can never perform better than this limit or that limit? And I think that's that's the exciting part toe to derive thes thes this levian 10.
SUMMARY :
bifurcated critical point that is the one that I forget to the lowest pump value a. the chi to non linearity and see how and when you can get the Opio know that the classical approximation of the car testing machine, which is the ground toe, than the state of the art algorithm and CP to do this which is a very common Kasich. right the inverse off that is the time scale in which you find solutions by first of all, many of the systems you like the phone line and bottleneck.
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Platform for Photonic and Phononic Information Processing
>> Thank you for coming to this talk. My name is Amir Safavi-Naeini I'm an Assistant Professor in Applied Physics at Stanford University. And today I'm going to talk about a platform that we've been developing here that allows for quantum and classical information processing using photons and phonons or mechanical motion. So first I'd like to start off, with a picture of the people who did the work. These are graduate students and postdocs in my group. In addition, I want to say that a lot of the work especially on polling of the Lithium niobate was done in collaboration with Martin Fejer's group and in particular Dr.Langrock and Jata Mishra and Marc Jankowski Now our goal is to realize a platform, for quantum coherent information processing, that enables functionality which currently does not exist in other platforms that are available. So in particular we want to have, a very low loss non-linearity that is strong and can be dispersion engineered, to be made broadband. We'd like to make circuits that are programmable and reconfigurable, and that necessitates having efficient modulation and switching. And we'd also really like to have a platform that can leverage some of the advances with superconducting circuits to enable sort of large scale programmable dynamics between many different oscillators on a chip. So, in the next few years what we're really hoping to demonstrate are few photon, optical nonlinear effects by pushing the strength of these non-linearities and reducing the amount of loss. And we also want to demonstrate these coupled, sort of qubit and many oscillators systems. Now the Material system, that we think will enable a lot of these advances is based on lithium niobate, so lithium niobate is a fair electric crystal. It's used very widely in optical components and in acousto optics and then surface acoustic wave devices. It's a fair electric crystal, that has sort of a built-in polarization. And that enables, a lot of effects, which are very useful including the piezoelectric effect, electro- optic effects. And it has a very large K2 optical non-linearity. So it allows for three wave mixing. It also has some effects that are not so great for example, pyroelectricity but because it's very, established material system there's a lot of tricks on how to deal with some of the less attractive parts of it of this material. Now most, Surface Acoustic Wave, or optical devices that you would find are based on kind of bulk lithium niobate crystals that either use surface acoustic waves that propagate on a surface or, you know, bulk waves propagating through a whole crystal, or have a very weak weakly guided low index contrast waveguide that's patterned in the lithium niobate. This was the case until just a little over a decade ago. And this work from ETH Zurich came showing that thin-film lithium niobate can be, bonded and patterned. And Photonic circuits very similar to assigning circuits made from three fives or Silicon can be implemented in this material system. And this really led to a lot of different efforts from different labs. I would say the major breakthrough came, just a few years ago from Marko Loncar, where they demonstrate that high quality factors are possible to realize in this platform. And so they showed resonators with quality factors in the tens of billions corresponding to, line widths of tens of megahertz or losses of, just a few, DB per meter. And so that really changed the picture and you know a little bit after that in collaboration with Martin Fejer's group at Stanford they were able to demonstrate polling and so very large this version engineered nonlinear effects and these types of waveguides. And, and so that showed that, sort of very new types of circuits can be possible on this platform Now our approach is very similar. So we have a thin film of lithium niobate and this time it's on Sapphire instead of oxide or some polymer. and sometimes we put oxide on top. Some Silicon oxide on top, and we can also put electrodes these electrodes can be made out of a superconductor like niobium or aluminum or they can be gold depending on what we're trying to do. The sort of important thing here is that the large index contrast means that, light is guided in a very highly confined waveguide. And it supports bends with small bending radii. And that means we can have resonators that are very small. So the mode volume for the photonic resonators can be very small and as is well known. The interaction rate scale is, one over squared of mode volume. And so we're talking about an enhancement of around six orders of magnitude in the interaction length interaction lengths, over systems using sort of bulk components. And this is in a circuit that's sort of sub millimeter in size and its made on this platform. Now interaction length is important but also quality factor is very important. So when you make these things smaller you don't want to make them much less here. That's, you know, you can look at, for example a second harmonic generation efficiency in these types of resonances and that scales as Q, to the power of three essentially. So you need to achieve, you win a lot by going to low loss circuits. Now loss and non-linearity or sort of material and waveguide properties that we can engineer, but design of these circuits, careful design of these circuits is also very important. For example, you know, because these are highly confined waves and dielectric wave guides they can, you can support several different orders of modes especially if you're working for a broad band light waves that span, you know, an octave. And now when you try to couple light in and out of these structures, you have to be very careful that you're only picking up the polarizations that you care about, and you're not inducing extra loss channels effectively reducing the queue, even though there's no material loss if you're these parasitic coupling, can lead to lower Q. so the design is very important. This plot demonstrates, you know, the types of extrinsic to intrinsic coupling that are needed to achieve very high efficiency SHG, which is unrelated to optical parametric oscillation. And, you know, you, so you sort of have to work in a regime where the extrinsic couplings are much larger than the intrinsic couplings. And this is generally true for any type of quantum operation that you want to do. So just just low material loss itself isn't enough to design is also very important. In terms of where we are, on these three important aspects like getting large G large Q and large cap up. So we've been able to achieve high Q in, in these structures. This is a Q a of a couple million, we've also been able to you can see from a broad transmission spectrum through a grading coupler you can see a very evenly spaced modes showing that we're only coupling to one mode family. And we can see that the depth of the modes is also very large, you know, 90% or more. And that means that our extrinsic coupling in intrinsic coupling is also very large. So we've been able to kind of engineer these devices and to achieve this in terms of the interaction, I won't go over it too much but, you know, in collaboration with Marty Feres group we were able to pull both lithium niobate on insulator and lithium niobate on Sapphire. We'll be able to see a very efficient, sort of high slope proficiency second harmonic generation, you know achieving approaching 5000% per watt centimeters squared for 1560 to 780 conversion. So this is all work in progress. And so for now, I'd like to talk a little bit about the integration of acoustic and mechanical components. So, first of all why would we want to integrate mechanical components? Well, there's lots of cases where, for example you want to have an extremely high extinction switching functionality. That's very difficult to do with electro optics because they need to control the phase, extremely efficiently with extreme precision. You would need very large, long resonators and or large voltages becomes very difficult to achieve you know, 60 DB types of, switching. Mechanical systems. On the other hand, they can have very small mode volumes and can give you 60 DB switching without too many complications. Of course the drawback is that they're slower, but for a lot of applications, that doesn't matter too much. So in terms of being able to make integrate memes, switching and tuning with this platform, here's a device that achieves that so that each of these beams is actuated through the Piezoelectric effect and lithium niobate via this pair of electrodes that we put a voltage across. And when you put a voltage across these have been designed to leverage one of the off diagonal terms in the piezoelectric tensor, which causes bending. And so this bending generates a very large displacement in the center of this beam, in this beam, you might notice is composed of a grading, and this grading effectively generates it's photonic crystal cavity. So it generates a localize optical mode in the center which is very sensitive to these displacements. And what we're able to see in this system is that you know, just a few millivolts so 50 millivolts here shifts the resonance frequency by much more than a line width just a few millivolts is enough to shift by a line width. And so to achieve switching we can also tune this resonance across the full telecom band and these types of devices whether in waveguide resonator form can be extremely useful for sort of phase control in a large scale system, where you might want to have many many face switches on a chip to control phases with, with low loss, because these wave guides are shorter. You have lower loss propagating across them. Now, these interactions are fairly low frequency. When we go to higher frequency, we can use the electro-optic effect. And even the electro-optic effect even though it's very widely used, and well-known on a Photonic circuit like these lithium Niobate for tying circuits has, interesting consequences and device opportunities that don't exist on the bulk devices. So for example, let's look at single sideband modulation. This is what an electro-optic sort of standard electro optics, single sideband modulator looks like you, you take your light, you split into two parts, and then you modulate each of these arms. You modulate them out of phase with an RFC tone that's out of phase. And so now you generate side bands on both and now because they're modulating out of phase when they are recombined and on the output splitter and this mock sender interferometer you end up dropping one of the side bands and then the pump and you end up with a shifted side pan. So that's possible you can do single side band modulation with an electronic device but the caveat is that this is now fundamentally lossy. So, you know, you have generated, this other side band via modulation, and the sideband is simply being lost due to interference. So it's their, It's getting combined, it's getting scattered away because there's no mode that it can get connected to. So actually you know, this is going kind of an efficiency less than 3DB usually much less than 3DB. And that's fine if you just have one of these single sideband modulators because you can always amplify, you can send more power but if you're talking about a system and you have many of these and you can't put amplifiers everywhere then, or you're working with quantum information where loss is particularly bad. This is not an option. Now, when you use resonators, you have another option. So here's a device that tries to demonstrate this. This is two resonators that are brought into the near-field of each other. So they're coupled with each other over here where they're, which causes a splitting. And now when we tune the DC voltage was tuned one of these resonators by sort of changing the effective half lengths And one of these resonators tunes, the frequency, we can see an We should see an anti crossing between the two modes and at the center of this splitting this is versus voltage, a splitting at the center at this voltage, let's say here it's around 15 volts. We can see two residences two dips, when we probed the line field going through. And now if we send in the pump resonant, with one of these, and we modulate at this difference frequency we generate this red side band but we actually don't generate the blue side band because there's no optical density of state. So the, so because there's this other side may has just not generated. This system is now much more efficient. In fact, so in Marco Loncar has give they've demonstrated. You can get a hundred percent conversion. And we've also demonstrated this in a similar experiment showing that you can get very large sideband suppression. So, you know more than 30 DB suppression of the side bands with respect to the sideband that you care about It's also interesting that these interactions now preserve quantum coherence. And this is one path to creating links between superconducting microwave systems and optical components. Because now the microwave signal that's scattered here preserves its coherence. So we've also been able to do acoustic optic interactions at these high frequencies. This is a, this is an acoustic optic modulator that operates at a few gigahertz. Basically you generate electric field here which generates a propagating wave inside this transducer made out of lithium niobate. These are aluminum electrodes on top. The phonons are focused down into a small phononic waveguides that guides mechanical waves. And then these are brought into this crystal area where the sound and the Mo and the light are both convert confined to wavelength skill mode volume and they interact very strongly with each other. And the strong interaction leads to very efficient, effective electro-optic modulation. So here we've been able to see, with just a few microwatts of power, many, many side bands being generated. So this is a fact that they like tropic much later where the VPI is, a few thousands of a volt instead of, you know, several volts, which is sort of the off the shelf, electro-optic modulator that you would find. And importantly, we've been able to combine these, photonic and phononic circuits into the same platform. So this is a lithium niobate on same Lithium niobate on Sapphire platform. This is an acoustic transducer that generates mechanical waves that propagate in this lithium niobate waveguide. You can see them here and we can make phononic circuits now. so this is a ring resonate. It's a ring resonator for phonons. So we send sound waves through. And when it's resonance, when its frequency hits the ring residences, we see peaks. and this is, this is cheeks in the drop port coming out. And what's really nice about this platform is that we actually don't need to unlike unlike many memes platforms where you have to have released steps that are usually not compatible with, you know other devices here, there's no release steps. So the phonons are guided in that thin lithium niobate layer. The high Q of these mechanical modes shows that these mechanical resonances can be very coherent oscillators. And so we've also worked towards integrating these with very non-linear microwave circuits to create strongly interacting phonons and phonon circuits. So this is a example of an experiment we did over a year ago, where we have sort of a superconducting Qubit circuit with mechanical resonances made out of lithium niobate shunting the Qubit capacitor to ground. So now vibrations of this mechanical oscillator generate a voltage across these electrodes that couples to the Qubits voltage. And so now you have an interaction between this qubit and the mechanical oscillator, and we can see that in the spectrum of the qubit as we tune it across the frequency band. And we see splittings every time the qubit frequency approaches the mechanical resonance frequency. And infact this coupling is so large, that we were able to observe for the first time, the phonon spectrum. So we can detune this qubit away from the mechanical resonance. And now you have a dispersive shift on the qubit which is proportional to the number of phonons. And because number of photons is quantized. We can actually see, the different phonon levels in the qubit spectrum. Moving forward, we've been trying to, also understand what the sources of loss are in the system. And we've been able to do this by demonstrating by fabricating very large rays in these mechanical oscillators and looking at things like, their quality factor versus frequency. This is an example of a measurement that shows a jump in the quality factor when we enter the frequency band where we expect our phononic band gap for this period, periodic material is this jump you know, in principle,if loss were only due to clamping only due to acoustic waves leaking out in these out of these ends, then this change in quality factor quality factor should go to essentially infinite or should be ex exponential losses should be exponentially suppress with the length So these, but it's not. And that means we're actually limited by other loss channels. And we've been able to determine that these are two level systems and the lithium niobate by looking at the temperature dependence of these losses and seeing that they fit very well sort of standard models that exist for the effects of two level systems on microwave and mechanical resonances. We've also started experimenting with different materials. In fact, we've been able to see that, for example, going to lithium niobate, that's dope with magnesium oxide changes or reduces significantly the effect of the two level systems. And this is a really exciting direction of research that we're pursuing. So we're understanding these materials. So with that, I'd like to thank the sponsors. NTTResearch, of course, a lot of this work was funded by DARPA, ONR, RAO, DOE very generous funding from David and Lucile Packard foundation and others that are shown here. So thank you.
SUMMARY :
And so that really changed the picture and
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Coherent Nonlinear Dynamics and Combinatorial Optimization
Hi, I'm Hideo Mabuchi from Stanford University. This is my presentation on coherent nonlinear dynamics, and combinatorial optimization. This is going to be a talk, to introduce an approach, we are taking to the analysis, of the performance of Coherent Ising Machines. So let me start with a brief introduction, to ising optimization. The ising model, represents a set of interacting magnetic moments or spins, with total energy given by the expression, shown at the bottom left of the slide. Here the cigna variables are meant to take binary values. The matrix element jij, represents the interaction, strength and sign, between any pair of spins ij, and hi represents a possible local magnetic field, acting on each thing. The ising ground state problem, is defined in an assignment of binary spin values, that achieves the lowest possible value of total energy. And an instance of the easing problem, is specified by given numerical values, for the matrix j and vector h, although the ising model originates in physics, we understand the ground state problem, to correspond to what would be called, quadratic binary optimization, in the field of operations research. And in fact, in terms of computational complexity theory, it can be established that the, ising ground state problem is NP complete. Qualitatively speaking, this makes the ising problem, a representative sort of hard optimization problem, for which it is expected, that the runtime required by any computational algorithm, to find exact solutions, should asyntonically scale, exponentially with the number of spins, and four worst case instances at each end. Of course, there's no reason to believe that, the problem instances that actually arise, in practical optimization scenarios, are going to be worst case instances. And it's also not generally the case, in practical optimization scenarios, that we demand absolute optimum solutions. Usually we're more interested in, just getting the best solution we can, within an affordable cost, where costs may be measured in terms of time, service fees and or energy required for computation. This focus is great interest on, so-called heuristic algorithms, for the ising problem and other NP complete problems, which generally get very good, but not guaranteed optimum solutions, and run much faster than algorithms, that are designed to find absolute Optima. To get some feeling for present day numbers, we can consider the famous traveling salesman problem, for which extensive compilations, of benchmarking data may be found online. A recent study found that, the best known TSP solver required median runtimes, across a library of problem instances, that scaled as a very steep route exponential, for an up to approximately 4,500. This gives some indication of the change, in runtime scaling for generic, as opposed to worst case problem instances. Some of the instances considered in this study, were taken from a public library of TSPs, derived from real world VLSI design data. This VLSI TSP library, includes instances within ranging from 131 to 744,710, instances from this library within between 6,880 and 13,584, were first solved just a few years ago, in 2017 requiring days of runtime, and a 48 core two gigahertz cluster, all instances with n greater than or equal to 14,233, remain unsolved exactly by any means. Approximate solutions however, have been found by heuristic methods, for all instances in the VLSI TSP library, with, for example, a solution within 0.014% of a known lower bound, having been discovered for an instance, with n equal 19,289, requiring approximately two days of runtime, on a single quarter at 2.4 gigahertz. Now, if we simple-minded the extrapolate, the route exponential scaling, from the study yet to n equal 4,500, we might expect that an exact solver, would require something more like a year of runtime, on the 48 core cluster, used for the n equals 13,580 for instance, which shows how much, a very small concession on the quality of the solution, makes it possible to tackle much larger instances, with much lower costs, at the extreme end, the largest TSP ever solved exactly has n equal 85,900. This is an instance derived from 1980s VLSI design, and this required 136 CPU years of computation, normalized to a single core, 2.4 gigahertz. But the 20 fold larger, so-called world TSP benchmark instance, with n equals 1,904,711, has been solved approximately, with an optimality gap bounded below 0.0474%. Coming back to the general practical concerns, of applied optimization. We may note that a recent meta study, analyze the performance of no fewer than, 37 heuristic algorithms for MaxCut, and quadratic binary optimization problems. And find the performance... Sorry, and found that a different heuristics, work best for different problem instances, selected from a large scale heterogeneous test bed, with some evidence, the cryptic structure, in terms of what types of problem instances, were best solved by any given heuristic. Indeed, there are reasons to believe, that these results for MaxCut, and quadratic binary optimization, reflect to general principle, of a performance complementarity, among heuristic optimization algorithms, and the practice of solving hard optimization problems. There thus arises the critical pre processing issue, of trying to guess, which of a number of available, good heuristic algorithms should be chosen, to tackle a given problem instance. Assuming that any one of them, would incur high cost to run, on a large problem of incidents, making an astute choice of heuristic, is a crucial part of maximizing overall performance. Unfortunately, we still have very little conceptual insight, about what makes a specific problem instance, good or bad for any given heuristic optimization algorithm. This is certainly pinpointed by researchers in the field, as a circumstance and must be addressed. So adding this all up, we see that a critical frontier, for cutting edge academic research involves, both the development of novel heuristic algorithms, that deliver better performance with lower costs, on classes of problem instances, that are underserved by existing approaches, as well as fundamental research, to provide deep conceptual insight, into what makes a given problem instance, easy or hard for such algorithms. In fact, these days, as we talk about the end of Moore's law, and speculate about a so-called second quantum revolution, it's natural to talk not only about novel algorithms, for conventional CPUs, but also about highly customized, special purpose hardware architectures, on which we may run entirely unconventional algorithms, for common tutorial optimizations, such as ising problem. So against that backdrop, I'd like to use my remaining time, to introduce our work on, analysis of coherent using machine architectures, and associated optimization algorithms. Ising machines in general, are a novel class of information processing architectures, for solving combinatorial optimization problems, by embedding them in the dynamics, of analog, physical, or a cyber-physical systems. In contrast to both more traditional engineering approaches, that build ising machines using conventional electronics, and more radical proposals, that would require large scale quantum entanglement the emerging paradigm of coherent ising machines, leverages coherent nominal dynamics, in photonic or optical electronic platforms, to enable near term construction, of large scale prototypes, that leverage posting as information dynamics. The general structure of current of current CIM systems, as shown in the figure on the right, the role of the easing spins, is played by a train of optical pulses, circulating around a fiber optical storage ring, that beam splitter inserted in the ring, is used to periodically sample, the amplitude of every optical pulse. And the measurement results, are continually read into an FPGA, which uses then to compute perturbations, to be applied to each pulse, by a synchronized optical injections. These perturbations are engineered to implement, the spin-spin coupling and local magnetic field terms, of the ising hamiltonian, corresponding to a linear part of the CIM dynamics. Asynchronously pumped parametric amplifier, denoted here as PPL and wave guide, adds a crucial nonlinear component, to the CIM dynamics as well. And the basic CIM algorithm, the pump power starts very low, and is gradually increased, at low pump powers, the amplitudes of the easing spin pulses, behave as continuous complex variables, whose real parts which can be positive or negative, by the role of soft or perhaps mean field spins. Once the pump power crosses the threshold, for perimetric self oscillation in the optical fiber ring, however, the amplitudes of the easing spin pulses, become effectively quantized into binary values, while the pump power is being ramped up, the FPGA subsystem continuously applies, its measurement based feedback implementation, of the using hamiltonian terms. The interplay of the linearized easing dynamics, implemented by the FPGA , and the thresholds quantization dynamics, provided by the sink pumped parametric amplifier, result in a final state, of the optical plus amplitudes, at the end of the pump ramp, that can be read as a binary strain, giving a proposed solution, of the ising ground state problem. This method of solving ising problems, seems quite different from a conventional algorithm, that runs entirely on a digital computer. As a crucial aspect, of the computation is performed physically, by the analog continuous coherent nonlinear dynamics, of the optical degrees of freedom, in our efforts to analyze CA and performance. We have therefore turn to dynamical systems theory. Namely a study of bifurcations, the evolution of critical points, and typologies of heteroclitic orbits, and basins of attraction. We conjecture that such analysis, can provide fundamental insight, into what makes certain optimization instances, hard or easy for coherent ising machines, and hope that our approach, can lead to both improvements of the course CIM algorithm, and the pre processing rubric, for rapidly assessing the CIM insuibility of the instances. To provide a bit of intuition about how this all works. It may help to consider the threshold dynamics, of just one or two optical parametric oscillators, in the CIM architecture just described. We can think of each of the pulse time slots, circulating around the fiber ring, as are presenting an independent OPO. We can think of a single OPO degree of freedom, as a single resonant optical mode, that experiences linear dissipation, due to coupling loss, and gain in a pump near crystal, as shown in the diagram on the upper left of the slide, as the pump power is increased from zero. As in the CIM algorithm, the non-linear gain is initially too low, to overcome linear dissipation. And the OPO field remains in a near vacuum state, at a critical threshold value, gain equals dissipation, and the OPO undergoes a sort of lasing transition. And the steady States of the OPO, above this threshold are essentially coherent States. There are actually two possible values, of the OPO coherent amplitude, and any given above threshold pump power, which are equal in magnitude, but opposite in phase, when the OPO cross this threshold, it basically chooses one of the two possible phases, randomly, resulting in the generation, of a single bit of information. If we consider two uncoupled OPOs, as shown in the upper right diagram, pumped at exactly the same power at all times, then as the pump power is increased through threshold, each OPO will independently choose a phase, and thus two random bits are generated, for any number of uncoupled OPOs, the threshold power per OPOs is unchanged, from the single OPO case. Now, however, consider a scenario, in which the two appeals are coupled to each other, by a mutual injection of their out coupled fields, as shown in the diagram on the lower right. One can imagine that, depending on the sign of the coupling parameter alpha, when one OPO is lasing, it will inject a perturbation into the other, that may interfere either constructively or destructively, with the field that it is trying to generate, via its own lasing process. As a result, when can easily show that for alpha positive, there's an effective ferromagnetic coupling, between the two OPO fields, and their collective oscillation threshold, is lowered from that of the independent OPO case, but only for the two collective oscillation modes, in which the two OPO phases are the same. For alpha negative, the collective oscillation threshold, is lowered only for the configurations, in which the OPO phases are opposite. So then looking at how alpha is related to the jij matrix, of the ising spin coupling hamilitonian, it follows the, we could use this simplistic to OPO CIM, to solve the ground state problem, of the ferromagnetic or antiferromagnetic angles, to ising model, simply by increasing the pump power, from zero and observing what phase relation occurs, as the two appeals first start to lase. Clearly we can imagine generalizing the story to larger, and, however, the story doesn't stay as clean and simple, for all larger problem instances. And to find a more complicated example, we only need to go to n equals four, for some choices of jij for n equals four, the story remains simple, like the n equals two case. The figure on the upper left of this slide, shows the energy of various critical points, for a non frustrated n equals for instance, in which the first bifurcated critical point, that is the one that, by forgets of the lowest pump value a, this first bifurcated critical point, flows asyntonically into the lowest energy using solution, and the figure on the upper right, however, the first bifurcated critical point, flows to a very good, but suboptimal minimum at large pump power. The global minimum is actually given, by a distinct critical point. The first appears at a higher pump power, and is not needed radically connected to the origin. The basic CIM algorithm, is this not able to find this global minimum, such non-ideal behavior, seems to become more common at margin end, for the n equals 20 instance show in the lower plots, where the lower right pod is just a zoom into, a region of the lower left block. It can be seen that the global minimum, corresponds to a critical point, that first appears that of pump parameter a around 0.16, at some distance from the adriatic trajectory of the origin. That's curious to note that, in both of these small and examples, however, the critical point corresponding to the global minimum, appears relatively close, to the adiabatic trajectory of the origin, as compared to the most of the other, local minimum that appear. We're currently working to characterise, the face portrait typology, between the global minimum, and the adiabatic trajectory of the origin, taking clues as to how the basic CIM algorithm, could be generalized, to search for non-adiabatic trajectories, that jumped to the global minimum, during the pump up, of course, n equals 20 is still too small, to be of interest for practical optimization applications. But the advantage of beginning, with the study of small instances, is that we're able to reliably to determine, their global minima, and to see how they relate to the idea, that trajectory of the origin, and the basic CIM algorithm. And the small land limit, We can also analyze, for the quantum mechanical models of CAM dynamics, but that's a topic for future talks. Existing large-scale prototypes, are pushing into the range of, n equals, 10 to the four, 10 to the five, 10 to the six. So our ultimate objective in theoretical analysis, really has to be, to try to say something about CAM dynamics, and regime of much larger in. Our initial approach to characterizing CAM behavior, in the large end regime, relies on the use of random matrix theory. And this connects to prior research on spin classes, SK models, and the tap equations, et cetera, at present we're focusing on, statistical characterization, of the CIM gradient descent landscape, including the evolution of critical points, And their value spectra, as the pump powers gradually increase. We're investigating, for example, whether there could be some way, to explain differences in the relative stability, of the global minimum versus other local minima. We're also working to understand the deleterious, or potentially beneficial effects, of non-ideologies such as asymmetry, in the implemented using couplings, looking one step ahead, we plan to move next into the direction, of considering more realistic classes of problem instances, such as quadratic binary optimization with constraints. So in closing I should acknowledge, people who did the hard work, on these things that I've shown. So my group, including graduate students, Edwin Ng, Daniel Wennberg, Ryatatsu Yanagimoto, and Atsushi Yamamura have been working, in close collaboration with, Surya Ganguli, Marty Fejer and Amir Safavi-Naeini. All of us within the department of applied physics, at Stanford university and also in collaboration with Yoshihisa Yamamoto, over at NTT-PHI research labs. And I should acknowledge funding support, from the NSF by the Coherent Ising Machines, expedition in computing, also from NTT-PHI research labs, army research office, and ExxonMobil. That's it. Thanks very much.
SUMMARY :
by forgets of the lowest pump value a,
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Carolyn Guss, PagerDuty | PagerDuty Summit 2020
>>from >>around the >>globe. It's the Cube with digital coverage of pager duty. Summit 2020. Brought to you by pager duty. Hey, welcome back to Brady. Jeffrey here with the Cube in Palo Alto studios today. And we're talking about an upcoming event. It's one of our favorites. This will be the fourth year that we've been doing it. And it's pager duty summit. And we're excited to have from the pager duty team. She's Caroline Gus, the VP of corporate marketing from pager duty. Caroline, Great to see you. >>Hi, Jeff. Great to see you again. >>Absolutely. So, you know, I was thinking before we turn on the cameras we've been doing pager duty for I think this will be like, say, our fourth year that first year was in the cool, um, cruise ship terminal pier. I gotta written appear 27 which was which was nice. And then the last two years, you've been in the, you know, historic Westin ST Francis in downtown San Francisco, which is a cool old venue, but oh, my goodness. You guys were busting at the seams last year. So this year, year to go virtual. There's a whole bunch of new things that that you could do in virtual that you couldn't do in physical space. At least when you're busting out of the seems so First off, Welcome and >>talk a little >>bit about planning for virtual versus planning for a physical event from, you know, head of marketing perspective. >>Absolutely. I mean, the first thing that's changed for us is the number of people that can come. It's five x the number of people that were able to join us, the Western last year. So we have, uh, we we expect to have 10,000 people registered on attending age duty summit. The second thing is thea share number of sessions that we can put on. Last year, I think we had around 25 sessions. This year we have between 40 and 50 on again. That's because we're not constrained by space and physical meeting rooms, so it's being a really exciting process for us. We've built a fantastic agenda on. It's very much personalized, you know, developers come to our event. They love our event for the opportunity to learn mixed with their peers, get best practices and hands on experience. So we have many more of those types of sessions when we have done previously, and that things like labs and Bird of Feather Sessions and Emma's. But we've also built a whole new track of content this year for executives. Page Julie has, um, many of the Fortune 500 on 4100 customers. We work very closely with CEO CTO, so we have built sessions that are really designed specifically for that audience on I think for us it's really opened up. The potential of this event made it so much broader and more appealing than we were able to do when we were, As you say, you know, somewhat confined by the location in downtown San Francisco. >>I think it's such an interesting point. Um, because before you were constrained, right, If you have X number of rooms over a couple of days, you know you've got to make hard decisions on breakouts and what could go in and what can't go in. And, you know, will there be enough demand for these for this session versus another session? Or from the perspective of an attendee, you know, do they have to make hard tradeoffs? I could only attend one session at one oclock on Tuesday and I got to make hard decisions. But this is, you said really opens up the opportunities. I think you said you doubled. You doubled your sessions on and you got five X a number of registrations. So I think, you know, way too many people think about what doesn't happen in digital vs talking about the things that you can do that are impossible in physical. >>Yeah, I think at the very beginning. Well, first of all, we held our Amir summit events in London in July. So that was great because we got Thio go through this experience once already. And what we learned was the rial removal of hurdles in this process. So, to your point about missing the session because you're attending another session, we were calling this sort of the Pelton version of events where you have live sessions. It's great to be there, live participate in the live Q and A, but equally you have an entire on demand library. So if you weren't able to go because there was something else at the same time, this is available on demand for you. So we are actually repeating live sessions on two consecutive day. So on the Monday we're on everything on the Tuesday I ask because show up again for life Q and A at the end of their sessions. But after that it's available forever on an on demand library. So for us, it was really removing hurdles in terms of the amount of content, the scheduling of the content on also the number of people that content in attend, no geographical boundaries anymore. It used to be that a customer of ours would think, Well, I'll send one or two people to the page duty summit. They could learn all the great innovation from page duty, and they'll bring it back to the team that's completely changed. You know, we have tens of 20 signing up on. All of them are able to get that experience firsthand. >>That's really interesting. I didn't didn't even think about, you know, kind of whole teams being able to attend down instead of just certain individuals because of budget constraints, or you can't send your whole team, you know, a way for a conference in a particular area. But the piece to that you're supporting that were over and over is that the net new registrants goes up so dramatically in terms of the names and and and who those individuals are because a lot of people just couldn't attend for for various reasons, whether it's cost, whether it's, uh, geography, whether it's they just can't take time off from from from leaving their primary job. So it's a really interesting opportunity to open up, um, the participation to such a much bigger like you said five x five X, and increase in the registration. That's pretty good number. >>That's right. Yeah. I mean, that crossed boundaries gone away. This event is free on DWhite. That's actually meant is, as I say, you know, larger teams from the same company are attending. Uh, In addition, we have a number of attendees who are not actually paid to duty customers right now to previously. This was very much a community event for, you know, our page duty users on now we actually have a large number of I asked, interested future customers that will be coming to the event. So that's really important for us. And also, I think, for our sponsor partners as well, because it's bordering out the audience for both of us. So let's >>talk about sponsors for a minute, because, um, one of the big things in virtual events that people are talking about quite often is. Okay, I can do the keynotes, and I could do the sessions. And now I have all these breakout sessions for, um, you know, training and certification and customer stories, etcetera. But when it comes to sponsors, right sponsors used, you know, go to events to set up a booth and hand out swag and wander badge. Right? And it really was feeding kind of a top level down funnel. That was really important. Well, now those have gone away. Physical events. So from the sponsor perspective, you know, what can they expect? What? What do you know the sponsor experience at pager duty Summit. Since I don't have a little tiny booth at the Westin ST Francis given out swag this year. >>Yeah. So one important thing is the agenda and how we're involving our sponsors in our agenda this time, something that we learned is we used to have very long keynotes. You know, the keynote could be an hour long on involved multiple components and people would stay in that room for a now er on did really stay and watch sessions all day. So we learned in the virtual format that we need to be shorter and more precise in our sessions on that opened up the opportunity to bring in more of our partners, our sponsorship partners. So zendesk Salesforce, Microsoft some examples. So they actually get to have their piece of both of our keynote sessions and of our technical product sessions. I'm really explain both the partnership with pager duty, but also they're called technology and the value that they provide customers. So I think that the presence of sponsors in content is much higher than it was before on we are still repeating the Expo format, so we actually do have on Expo Hall that any time there's breaking between sessions, you could go over to the Expo ball, and it actually runs throughout as well, and you can go in and you can talk to the teams. You can see product demos, so it's very much a virtual version of the Expo Hall where you went and you want around and you picked up a bit of swag, >>so you mentioned keynotes and and Jennifer and and the team has always had a fantastic keynotes. I mean, I just saw Jennifer being interviewed with Frank's Luqman and and Eric Juan from Zoom By by Curry, which was pretty amazing. I felt kind of jealous that I didn't get to do that. But, um, talk tell us a little bit about some of the speakers I know there'll be some some, you know, kind of big rally moment speakers as well as some that are more down to technical track or another track. Give us some highlights on on some of the people. I will be sharing the stage with Jennifer. >>Absolutely, I said. I think what's really unique about Page duty Summit is that we designed types of content for different types of attendees. So if you're a developer, your practitioner, we have something like this from Jones of Honeycombs, who's talking about who builds the tools that we all rely on today, and how do they collaborate to build them together in this virtual world? Or we have J. Paul Reed from Netflix talking about how to handle the stress of being involved in incidents, So that's really sessions for our core audience of developers who are part of our community and pager duty really helps them day to day with with that job. And then we have the more aspirational senior level speakers who could really learn from a ZA leader. So Bret Taylor, president and CEO of Salesforce, will be joining us on the main stage. You'll be talking about innovation and trust in today's world on. Then we have Derrick Johnson. He is president of N A A. C P, and he'll be talking about community engagement and particularly voter engagement, which is such an important topic for us right now. Aan den. We have leaders from within our customers who are really talking about the way they use pager duty thio drive change in their organization. So an example would be porches, bro. He runs digital for Fox on, and he's gonna be talking about digital acceleration. How large organization like Fox can really accelerate for this digital first world that we find ourselves living in right now, >>right? Well, you guys have such a developer focus because pager duty, the product of solution, has to integrate with so many other, um, infrastructure, you know, monitoring and, uh, and all of all those different systems because you guys were basically at the front line, you know, sending them the signals that go into those systems. So you have such a broad, you know, kind of ecosystem of technology partners. I don't know if people are familiar with all the integrations that you guys have built over the years, which is such a key piece of your go to market. >>That's right. I mean, we we like to say we're at the center of the digital ecosystem. We have 203 170 integrations on. That's important because we want anyone to be able to use page duty no matter what is in their technology stack technology stacks today are more complex than they've ever been before, particularly with businesses having to shift to this digital first model since we all began shelter in place, you know, we all are living through digital on working and learning through digital on DSO. The technology stacks that power that are more complicated than ever before. So by having 370 integrations, we really know that we conserve pretty much any set of services that your business. It's using. >>Yeah, we've all seen all the means right about who's who's pushing your digital transformation. You know, the CEO, the CEO or or covert. And we all know the answer to toe what's accelerated that whole process. So okay, but so before I let you go, I don't even think we've mentioned the date. So it's coming up Monday, September, September 21st through Thursday, September 24th not at the West End Online and again. What air? What are you hoping? You're kind of the key takeaways for the attendees after they come to the summit? >>Yeah, a couple of things. I mean, first of all, I think will be a sense of belonging. Three attendees, the uses, a pager duty. They are really the teams that are at the forefront of keeping our digital services working on. But what that means is responding to incidents we've actually seen. Ah, 38% increase in the volume of incidents on our platform since covert and shelter in place began. Wait 30 >>38% increase in incidents since mid March. >>That's correct. Since the beginning of on bear in mind incidents. Prior to that in the six months prior, they were pretty flat. There wasn't instant growth. But what we've also seen is a 20% improvement in the time that it takes to resolve an incident from five minutes down to four minutes. So what that really means is that the pager duty community is working really hard. They're improving their practices. Hopefully our platform, our platform is a key part of how, but these are some people under pressure, so I hope that people can come and they can experience a sense of belonging. They can learn from each other about experiences. How do you manage the stress of that situation on what are some of the great innovations that make your job easier in the year ahead? The second thing that we don't for that community is that we are offering certification for P. D. You page due to university for free this year. It's of course, with a value of $7500. Last year, you would attend page duty summit on you would sit through your sessions and you would learn and you would get certified. So this year it's offered for free. You take the course during summit. But you can also carry on if you miss anything for 30 days after. So we're really feeling that, you know, we're giving back there, offering a great program for certification and improved skills completely free to help our community in this in this time of pressure, >>right? Right. Well, it is a very passionate community, and, you know, we go to so many events and you can you can really tell it's palatable, you know, kind of what the where the tight communities are and where people are excited to see each other and where they help each other, not necessarily only at the event, but you know, throughout the year. And I think you know a huge shout out to Jennifer on the culture that she's built there because it is very warm. It's very inclusive, is very positive. And and that energy, you know, kind of goes throughout the whole company and ice the teaser. You know this in something that's built around a device that most of the kids today don't even know what a pager is, and just the whole concept of carrying a pager and being on call right and being responsible. It's a very different way to kind of look at the world when you're the one that has that thing on your hip and it's buzzing and someone's expecting, Ah, return call and you gotta fix something So you know, a huge shout out to keep a positive and you're smiling nice and big culture in a job where you're basically fixing broken things most of the time. >>Yeah, absolutely. I mean, there's, I think, a joke that we make you know these things only break on Friday night or your wedding anniversary or Thanksgiving. But one of the announcements we're most excited about this year is the level of automation on artificial intelligence that we're building into our platform that is really going to reduce the number of interruptions that developers get when they are uncle. >>Yeah, I look forward to more conversations because we're gonna be doing a bunch of Cube interviews like Normal and, uh, you know, applied artificial intelligence, I think, is where all the excitement is. It's not a generic thing. It's where you applied in a specific application to get great business outcomes. So I look forward to that conversation and hopefully we'll be able to talk again and good luck to you and the team in the last few weeks of preparation. >>Thanks so much, Jeff. I've enjoyed talking to you. Thanks for having me. >>Alright. You too. And we'll see you later. Alright. She is Caroline. I'm Jeff. You're watching the Cube. Thanks for watching. We'll see you next time.
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UNLIST TILL 4/2 - The Shortest Path to Vertica – Best Practices for Data Warehouse Migration and ETL
hello everybody and thank you for joining us today for the virtual verdict of BBC 2020 today's breakout session is entitled the shortest path to Vertica best practices for data warehouse migration ETL I'm Jeff Healey I'll leave verdict and marketing I'll be your host for this breakout session joining me today are Marco guesser and Mauricio lychee vertical product engineer is joining us from yume region but before we begin I encourage you to submit questions or comments or in the virtual session don't have to wait just type question in a comment in the question box below the slides that click Submit as always there will be a Q&A session the end of the presentation will answer as many questions were able to during that time any questions we don't address we'll do our best to answer them offline alternatively visit Vertica forums that formed at vertical comm to post your questions there after the session our engineering team is planning to join the forums to keep the conversation going also reminder that you can maximize your screen by clicking the double arrow button and lower right corner of the sides and yes this virtual session is being recorded be available to view on demand this week send you a notification as soon as it's ready now let's get started over to you mark marco andretti oh hello everybody this is Marco speaking a sales engineer from Amir said I'll just get going ah this is the agenda part one will be done by me part two will be done by Mauricio the agenda is as you can see big bang or piece by piece and the migration of the DTL migration of the physical data model migration of et I saw VTL + bi functionality what to do with store procedures what to do with any possible existing user defined functions and migration of the data doctor will be by Maurice it you want to talk about emeritus Rider yeah hello everybody my name is Mauricio Felicia and I'm a birth record pre-sales like Marco I'm going to talk about how to optimize that were always using some specific vertical techniques like table flattening live aggregated projections so let me start with be a quick overview of the data browser migration process we are going to talk about today and normally we often suggest to start migrating the current that allows the older disease with limited or minimal changes in the overall architecture and yeah clearly we will have to port the DDL or to redirect the data access tool and we will platform but we should minimizing the initial phase the amount of changes in order to go go live as soon as possible this is something that we also suggest in the second phase we can start optimizing Bill arouse and which again with no or minimal changes in the architecture as such and during this optimization phase we can create for example dog projections or for some specific query or optimize encoding or change some of the visual spools this is something that we normally do if and when needed and finally and again if and when needed we go through the architectural design for these operations using full vertical techniques in order to take advantage of all the features we have in vertical and this is normally an iterative approach so we go back to name some of the specific feature before moving back to the architecture and science we are going through this process in the next few slides ok instead in order to encourage everyone to keep using their common sense when migrating to a new database management system people are you often afraid of it it's just often useful to use the analogy of how smooth in your old home you might have developed solutions for your everyday life that make perfect sense there for example if your old cent burner dog can't walk anymore you might be using a fork lifter to heap in through your window in the old home well in the new home consider the elevator and don't complain that the window is too small to fit the dog through this is very much in the same way as Narita but starting to make the transition gentle again I love to remain in my analogy with the house move picture your new house as your new holiday home begin to install everything you miss and everything you like from your old home once you have everything you need in your new house you can shut down themselves the old one so move each by feet and go for quick wins to make your audience happy you do bigbang only if they are going to retire the platform you are sitting on where you're really on a sinking ship otherwise again identify quick wings implement published and quickly in Vertica reap the benefits enjoy the applause use the gained reputation for further funding and if you find that nobody's using the old platform anymore you can shut it down if you really have to migrate you can still go to really go to big battle in one go only if you absolutely have to otherwise migrate by subject area use the group all similar clear divisions right having said that ah you start off by migrating objects objects in the database that's one of the very first steps it consists of migrating verbs the places where you can put the other objects into that is owners locations which is usually schemers then what do you have that you extract tables news then you convert the object definition deploy them to Vertica and think that you shouldn't do it manually never type what you can generate ultimate whatever you can use it enrolls usually there is a system tables in the old database that contains all the roads you can export those to a file reformat them and then you have a create role and create user scripts that you can apply to Vertica if LDAP Active Directory was used for the authentication the old database vertical supports anything within the l dubs standard catalogued schemas should be relatively straightforward with maybe sometimes the difference Vertica does not restrict you by defining a schema as a collection of all objects owned by a user but it supports it emulates it for old times sake Vertica does not need the catalog or if you absolutely need the catalog from the old tools that you use it it usually said it is always set to the name of the database in case of vertical having had now the schemas the catalogs the users and roles in place move the take the definition language of Jesus thought if you are allowed to it's best to use a tool that translates to date types in the PTL generated you might see as a mention of old idea to listen by memory to by the way several times in this presentation we are very happy to have it it actually can export the old database table definition because they got it works with the odbc it gets what the old database ODBC driver translates to ODBC and then it has internal translation tables to several target schema to several target DBMS flavors the most important which is obviously vertical if they force you to use something else there are always tubes like sequel plots in Oracle the show table command in Tara data etc H each DBMS should have a set of tools to extract the object definitions to be deployed in the other instance of the same DBMS ah if I talk about youth views usually a very new definition also in the old database catalog one thing that you might you you use special a bit of special care synonyms is something that were to get emulated different ways depending on the specific needs I said I stop you on the view or table to be referred to or something that is really neat but other databases don't have the search path in particular that works that works very much like the path environment variable in Windows or Linux where you specify in a table an object name without the schema name and then it searched it first in the first entry of the search path then in a second then in third which makes synonym hugely completely unneeded when you generate uvl we remained in the analogy of moving house dust and clean your stuff before placing it in the new house if you see a table like the one here at the bottom this is usually corpse of a bad migration in the past already an ID is usually an integer and not an almost floating-point data type a first name hardly ever has 256 characters and that if it's called higher DT it's not necessarily needed to store the second when somebody was hired so take good care in using while you are moving dust off your stuff and use better data types the same applies especially could string how many bytes does a string container contains for eurozone's it's not for it's actually 12 euros in utf-8 in the way that Vertica encodes strings and ASCII characters one died but the Euro sign thinks three that means that you have to very often you have when you have a single byte character set up a source you have to pay attention oversize it first because otherwise it gets rejected or truncated and then you you will have to very carefully check what their best science is the best promising is the most promising approach is to initially dimension strings in multiples of very initial length and again ODP with the command you see there would be - I you 2 comma 4 will double the lengths of what otherwise will single byte character and multiply that for the length of characters that are wide characters in traditional databases and then load the representative sample of your cells data and profile using the tools that we personally use to find the actually longest datatype and then make them shorter notice you might be talking about the issues of having too long and too big data types on projection design are we live and die with our projects you might know remember the rules on how default projects has come to exist the way that we do initially would be just like for the profiling load a representative sample of the data collector representative set of already known queries from the Vertica database designer and you don't have to decide immediately you can always amend things and otherwise follow the laws of physics avoid moving data back and forth across nodes avoid heavy iOS if you can design your your projections initially by hand encoding matters you know that the database designer is a very tight fisted thing it would optimize to use as little space as possible you will have to think of the fact that if you compress very well you might end up using more time in reading it this is the testimony to run once using several encoding types and you see that they are l e is the wrong length encoded if sorted is not even visible while the others are considerably slower you can get those nights and look it in look at them in detail I will go in detail you now hear about it VI migrations move usually you can expect 80% of everything to work to be able to live to be lifted and shifted you don't need most of the pre aggregated tables because we have live like regain projections many BI tools have specialized query objects for the dimensions and the facts and we have the possibility to use flatten tables that are going to be talked about later you might have to ride those by hand you will be able to switch off casting because vertical speeds of everything with laps Lyle aggregate projections and you have worked with molap cubes before you very probably won't meet them at all ETL tools what you will have to do is if you do it row by row in the old database consider changing everything to very big transactions and if you use in search statements with parameter markers consider writing to make pipes and using verticals copy command mouse inserts yeah copy c'mon that's what I have here ask you custom functionality you can see on this slide the verticals the biggest number of functions in the database we compare them regularly by far compared to any other database you might find that many of them that you have written won't be needed on the new database so look at the vertical catalog instead of trying to look to migrate a function that you don't need stored procedures are very often used in the old database to overcome their shortcomings that Vertica doesn't have very rarely you will have to actually write a procedure that involves a loop but it's really in our experience very very rarely usually you can just switch to standard scripting and this is basically repeating what Mauricio said in the interest of time I will skip this look at this one here the most of the database data warehouse migration talks should be automatic you can use you can automate GDL migration using ODB which is crucial data profiling it's not crucial but game-changing the encoding is the same thing you can automate at you using our database designer the physical data model optimization in general is game-changing you have the database designer use the provisioning use the old platforms tools to generate the SQL you have no objects without their onus is crucial and asking functions and procedures they are only crucial if they depict the company's intellectual property otherwise you can almost always replace them with something else that's it from me for now Thank You Marco Thank You Marco so we will now point our presentation talking about some of the Vertica that overall the presentation techniques that we can implement in order to improve the general efficiency of the dot arouse and let me start with a few simple messages well the first one is that you are supposed to optimize only if and when this is needed in most of the cases just a little shift from the old that allows to birth will provide you exhaust the person as if you were looking for or even better so in this case probably is not really needed to to optimize anything in case you want optimize or you need to optimize then keep in mind some of the vertical peculiarities for example implement delete and updates in the vertical way use live aggregate projections in order to avoid or better in order to limit the goodbye executions at one time used for flattening in order to avoid or limit joint and and then you can also implement invert have some specific birth extensions life for example time series analysis or machine learning on top of your data we will now start by reviewing the first of these ballots optimize if and when needed well if this is okay I mean if you get when you migrate from the old data where else to birth without any optimization if the first four month level is okay then probably you only took my jacketing but this is not the case one very easier to dispute in session technique that you can ask is to ask basket cells to optimize the physical data model using the birth ticket of a designer how well DB deal which is the vertical database designer has several interfaces here I'm going to use what we call the DB DB programmatic API so basically sequel functions and using other databases you might need to hire experts looking at your data your data browser your table definition creating indexes or whatever in vertical all you need is to run something like these are simple as six single sequel statement to get a very well optimized physical base model you see that we start creating a new design then we had to be redesigned tables and queries the queries that we want to optimize we set our target in this case we are tuning the physical data model in order to maximize query performances this is why we are using my design query and in our statement another possible journal tip would be to tune in order to reduce storage or a mix between during storage and cheering queries and finally we asked Vertica to produce and deploy these optimized design in a matter of literally it's a matter of minutes and in a few minutes what you can get is a fully optimized fiscal data model okay this is something very very easy to implement keep in mind some of the vertical peculiarities Vaska is very well tuned for load and query operations aunt Berta bright rose container to biscuits hi the Pharos container is a group of files we will never ever change the content of this file the fact that the Rose containers files are never modified is one of the political peculiarities and these approach led us to use minimal locks we can add multiple load operations in parallel against the very same table assuming we don't have a primary or unique constraint on the target table in parallel as a sage because they will end up in two different growth containers salad in read committed requires in not rocket fuel and can run concurrently with insert selected because the Select will work on a snapshot of the catalog when the transaction start this is what we call snapshot isolation the kappa recovery because we never change our rows files are very simple and robust so we have a huge amount of bandages due to the fact that we never change the content of B rows files contain indiarose containers but on the other side believes and updates require a little attention so what about delete first when you believe in the ethica you basically create a new object able it back so it appeared a bit later in the Rose or in memory and this vector will point to the data being deleted so that when the feed is executed Vertica will just ignore the rules listed in B delete records and it's not just about the leak and updating vertical consists of two operations delete and insert merge consists of either insert or update which interim is made of the little insert so basically if we tuned how the delete work we will also have tune the update in the merge so what should we do in order to optimize delete well remember what we said that every time we please actually we create a new object a delete vector so avoid committing believe and update too often we reduce work the work for the merge out for the removal method out activities that are run afterwards and be sure that all the interested projections will contain the column views in the dedicate this will let workers directly after access the projection without having to go through the super projection in order to create the vector and the delete will be much much faster and finally another very interesting optimization technique is trying to segregate the update and delete operation from Pyrenean third workload in order to reduce lock contention beliefs something we are going to discuss and these contain using partition partition operation this is exactly what I want to talk about now here you have a typical that arouse architecture so we have data arriving in a landing zone where the data is loaded that is from the data sources then we have a transformation a year writing into a staging area that in turn will feed the partitions block of data in the green data structure we have at the end those green data structure we have at the end are the ones used by the data access tools when they run their queries sometimes we might need to change old data for example because we have late records or maybe because we want to fix some errors that have been originated in the facilities so what we do in this case is we just copied back the partition we want to change or we want to adjust from the green interior a the end to the stage in the area we have a very fast operation which is Tokyo Station then we run our updates or our adjustment procedure or whatever we need in order to fix the errors in the data in the staging area and at the very same time people continues to you with green data structures that are at the end so we will never have contention between the two operations when we updating the staging area is completed what we have to do is just to run a swap partition between tables in order to swap the data that we just finished to adjust in be staging zone to the query area that is the green one at the end this swap partition is very fast is an atomic operation and basically what will happens is just that well exchange the pointer to the data this is a very very effective techniques and lot of customer useless so why flops on table and live aggregate for injections well basically we use slot in table and live aggregate objection to minimize or avoid joint this is what flatten table are used for or goodbye and this is what live aggregate projections are used for now compared to traditional data warehouses better can store and process and aggregate and join order of magnitudes more data that is a true columnar database joint and goodbye normally are not a problem at all they run faster than any traditional data browse that page there are still scenarios were deficits are so big and we are talking about petabytes of data and so quickly going that would mean be something in order to boost drop by and join performances and this is why you can't reduce live aggregate projections to perform aggregations hard loading time and limit the need for global appear on time and flux and tables to combine information from different entity uploading time and again avoid running joint has query undefined okay so live aggregate projections at this point in time we can use live aggregate projections using for built in aggregate functions which are some min Max and count okay let's see how this works suppose that you have a normal table in this case we have a table unit sold with three columns PIB their time and quantity which has been segmented in a given way and on top of this base table we call it uncle table we create a projection you see that we create the projection using the salad that will aggregate the data we get the PID we get the date portion of the time and we get the sum of quantity from from the base table grouping on the first two columns so PID and the date portion of day time okay what happens in this case when we load data into the base table all we have to do with load data into the base table when we load data into the base table we will feel of course big injections that assuming we are running with k61 we will have to projection to projections and we will know the data in those two projection with all the detail in data we are going to load into the table so PAB playtime and quantity but at the very same time at the very same time and without having to do nothing any any particular operation or without having to run any any ETL procedure we will also get automatically in the live aggregate projection for the data pre aggregated with be a big day portion of day time and the sum of quantity into the table name total quantity you see is something that we get for free without having to run any specific procedure and this is very very efficient so the key concept is that during the loading operation from VDL point of view is executed again the base table we do not explicitly aggregate data or we don't have any any plc do the aggregation is automatic and we'll bring the pizza to be live aggregate projection every time we go into the base table you see the two selection that we have we have on in this line on the left side and you see that those two selects will produce exactly the same result so running select PA did they trying some quantity from the base table or running the select star from the live aggregate projection will result exactly in the same data you know this is of course very useful but is much more useful result that if we and we can observe this if we run an explained if we run the select against the base table asking for this group data what happens behind the scene is that basically vertical itself that is a live aggregate projection with the data that has been already aggregating loading phase and rewrite your query using polite aggregate projection this happens automatically you see this is a query that ran a group by against unit sold and vertical decided to rewrite this clearly as something that has to be collected against the light aggregates projection because if I decrease this will save a huge amount of time and effort during the ETL cycle okay and is not just limited to be information you want to aggregate for example another query like select count this thing you might note that can't be seen better basically our goodbyes will also take advantage of the live aggregate injection and again this is something that happens automatically you don't have to do anything to get this okay one thing that we have to keep very very clear in mind Brassica what what we store in the live aggregate for injection are basically partially aggregated beta so in this example we have two inserts okay you see that we have the first insert that is entered in four volts and the second insert which is inserting five rules well in for each of these insert we will have a partial aggregation you will never know that after the first insert you will have a second one so better will calculate the aggregation of the data every time irin be insert it is a key concept and be also means that you can imagine lies the effectiveness of bees technique by inserting large chunk of data ok if you insert data row by row this technique live aggregate rejection is not very useful because for every goal that you insert you will have an aggregation so basically they'll live aggregate injection will end up containing the same number of rows that you have in the base table but if you everytime insert a large chunk of data the number of the aggregations that you will have in the library get from structure is much less than B base data so this is this is a key concept you can see how these works by counting the number of rows that you have in alive aggregate injection you see that if you run the select count star from the solved live aggregate rejection the query on the left side you will get four rules but actually if you explain this query you will see that he was reading six rows so this was because every of those two inserts that we're actively interested a few rows in three rows in India in the live aggregate projection so this is a key concept live aggregate projection keep partially aggregated data this final aggregation will always happen at runtime okay another which is very similar to be live aggregate projection or what we call top K projection we actually do not aggregate anything in the top case injection we just keep the last or limit the amount of rows that we collect using the limit over partition by all the by clothes and this again in this case we create on top of the base stable to top gay projection want to keep the last quantity that has been sold and the other one to keep the max quantity in both cases is just a matter of ordering the data in the first case using the B time column in the second page using quantity in both cases we fill projection with just the last roof and again this is something that we do when we insert data into the base table and this is something that happens automatically okay if we now run after the insert our select against either the max quantity okay or be lost wanted it okay we will get the very last you see that we have much less rows in the top k projections okay we told at the beginning that basically we can use for built-in function you might remember me max sum and count what if I want to create my own specific aggregation on top of the lid and customer sum up because our customers have very specific needs in terms of live aggregate projections well in this case you can code your own live aggregate production user-defined functions so you can create the user-defined transport function to implement any sort of complex aggregation while loading data basically after you implemented miss VPS you can deploy using a be pre pass approach that basically means the data is aggregated as loading time during the data ingestion or the batch approach that means that the data is when that woman is running on top which things to remember on live a granade projections they are limited to be built in function again some max min and count but you can call your own you DTF so you can do whatever you want they can reference only one table and for bass cab version before 9.3 it was impossible to update or delete on the uncle table this limit has been removed in 9.3 so you now can update and delete data from the uncle table okay live aggregate projection will follow the segmentation of the group by expression and in some cases the best optimizer can decide to pick the live aggregates objection or not depending on if depending on the fact that the aggregation is a consistent or not remember that if we insert and commit every single role to be uncoachable then we will end up with a live aggregate indirection that contains exactly the same number of rows in this case living block or using the base table it would be the same okay so this is one of the two fantastic techniques that we can implement in Burtka this live aggregate projection is basically to avoid or limit goodbyes the other which we are going to talk about is cutting table and be reused in order to avoid the means for joins remember that K is very fast running joints but when we scale up to petabytes of beta we need to boost and this is what we have in order to have is problem fixed regardless the amount of data we are dealing with so how what about suction table let me start with normalized schemas everybody knows what is a normalized scheme under is no but related stuff in this slide the main scope of an normalized schema is to reduce data redundancies so and the fact that we reduce data analysis is a good thing because we will obtain fast and more brides we will have to write into a database small chunks of data into the right table the problem with these normalized schemas is that when you run your queries you have to put together the information that arrives from different table and be required to run joint again jointly that again normally is very good to run joint but sometimes the amount of data makes not easy to deal with joints and joints sometimes are not easy to tune what happens in in the normal let's say traditional data browser is that we D normalize the schemas normally either manually or using an ETL so basically we have on one side in this light on the left side the normalized schemas where we can get very fast right on the other side on the left we have the wider table where we run all the three joints and pre aggregation in order to prepare the data for the queries and so we will have fast bribes on the left fast reads on the Left sorry fast bra on the right and fast read on the left side of these slides the probability in the middle because we will push all the complexity in the middle in the ETL that will have to transform be normalized schema into the water table and the way we normally implement these either manually using procedures that we call the door using ETL this is what happens in traditional data warehouse is that we will have to coach in ETL layer in order to round the insert select that will feed from the normalized schema and right into the widest table at the end the one that is used by the data access tools we we are going to to view store to run our theories so this approach is costly because of course someone will have to code this ETL and is slow because someone will have to execute those batches normally overnight after loading the data and maybe someone will have to check the following morning that everything was ok with the batch and is resource intensive of course and is also human being intensive because of the people that will have to code and check the results it ever thrown because it can fail and introduce a latency because there is a get in the time axis between the time t0 when you load the data into be normalized schema and the time t1 when we get the data finally ready to be to be queried so what would be inverter to facilitate this process is to create this flatten table with the flattened T work first you avoid data redundancy because you don't need the wide table on the normalized schema on the left side second is fully automatic you don't have to do anything you just have to insert the data into the water table and the ETL that you have coded is transformed into an insert select by vatika automatically you don't have to do anything it's robust and this Latin c0 is a single fast as soon as you load the data into the water table you will get all the joints executed for you so let's have a look on how it works in this case we have the table we are going to flatten and basically we have to focus on two different clauses the first one is you see that there is one table here I mentioned value 1 which can be defined as default and then the Select or set using okay the difference between the fold and set using is when the data is populated if we use default data is populated as soon as we know the data into the base table if we use set using Google Earth to refresh but everything is there I mean you don't need them ETL you don't need to code any transformation because everything is in the table definition itself and it's for free and of course is in latency zero so as soon as you load the other columns you will have the dimension value valued as well okay let's see an example here suppose here we have a dimension table customer dimension that is on the left side and we have a fact table on on the right you see that the fact table uses columns like o underscore name or Oh the score city which are basically the result of the salad on top of the customer dimension so Beezus were the join is executed as soon as a remote data into the fact table directly into the fact table without of course loading data that arise from the dimension all the data from the dimension will be populated automatically so let's have an example here suppose that we are running this insert as you can see we are running be inserted directly into the fact table and we are loading o ID customer ID and total we are not loading made a major name no city those name and city will be automatically populated by Vertica for you because of the definition of the flood table okay you see behave well all you need in order to have your widest tables built for you your flattened table and this means that at runtime you won't need any join between base fuck table and the customer dimension that we have used in order to calculate name and city because the data is already there this was using default the other option was is using set using the concept is absolutely the same you see that in this case on the on the right side we have we have basically replaced this all on the school name default with all underscore name set using and same is true for city the concept that I said is the same but in this case which we set using then we will have to refresh you see that we have to run these select trash columns and then the name of the table in this case all columns will be fresh or you can specify only certain columns and this will bring the values for name and city reading from the customer dimension so this technique this technique is extremely useful the difference between default and said choosing just to summarize the most important differences remember you just have to remember that default will relate your target when you load set using when you refresh end and in some cases you might need to use them both so in some cases you might want to use both default end set using in this example here we'll see that we define the underscore name using both default and securing and this means that we love the data populated either when we load the data into the base table or when we run the Refresh this is summary of the technique that we can implement in birth in order to make our and other browsers even more efficient and well basically this is the end of our presentation thank you for listening and now we are ready for the Q&A session you
SUMMARY :
the end to the stage in the area we have
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Rose Ross, Tech Trailblazer | RSAC USA 2020
>> Narrator: Live from San Francisco. It's theCUBE. Covering RSA conference 2020 San Francisco. Brought to you by SiliconANGLE Media. (upbeat music) >> Hey, welcome back, everybody. Jeff Rick here with theCUBE. We're at RSA 2020, Moscone and beautiful San Francisco's day four I think Thursday already. This is a crazy conference Monday, Tuesday, Wednesday, Thursday, and Friday. I don't think we'll be here for tomorrow. It's been a pretty full slate. As it is, we're excited to have our next guest. She is Rose Ross, the founder and chief trailblazer, for Tech Trailblazers. Rose. Great to meet you. >> It's great to be here too. >> Absolutely. So what are the Tech Trailblazers? >> So the Tech Trailblazers are an awards lead platform, which recognizes the creme de la creme of the enterprise Tech startup landscape. >> Jeff: Okay. >> So we cover the categories from AI through to storage, but obviously security is a big part of that and we find that security and cloud are usually our most popular awards to be entered into. >> Okay, and I assume you're, really recognizing the individuals more than the companies, >> We do both. >> Or is it more of the companies? You do both. >> We do the Tech category so they can compare like for like apples with apples, pears with pears, security startups with security startups. And then we also acknowledge and recognize some of the key players in those startups. So we have a female trailblazers and a male trailblazer each year . >> Okay, and how long have you been doing this? >> This is our eighth edition. >> The eighth edition. >> Started for a while. 2012 was our first outing. >> Okay, And you said you just gave out this year's Awards on Monday? >> That's right. We announced it. Yeah, day one of RSA. >> Right, so give us some of the highlights. Who were some of the special people that you called out this year? >> Some of the special people, I actually sat down with one of the special people just now interviewed CEO of Shift-left who is our security trailblazer this year. Manish Gupta and yeah, we spent some time chatting about his journey and his challenges and his successes. And finding out more about the technology itself. So. >> And so what are the criteria to win? >> So we kind of look at a number of elements. We have an independent body of judges who are from the analyst community, from the blogger community from industry itself. So we have CSOs, CIOs, and just people who understand the Technology really, at both the technical level and what is needed by the marketplace. So we look at a number of things. One is obviously innovation. If you're looking at the startup world, you want to look at people who are bringing new and exciting things that are needed by companies, to either secure them or store their data or analyze their data. But we also look at how they're doing in the market. So, we'll be looking at what their go to market strategy is, how they're engaging with the end user community, that type of stuff. >> Okay. And at what stage in their growth are they generally you know, kind of coming into your radar? >> So we sort of do the cutoff for a start up as being having not celebrated their sixth birthday yet. >> Six birthday okay. >> Right, so and have not gone beyond Series C funding. >> Okay. >> So you wanted to keep it on the the newer end of the startup spectrum. We also have a special award for those that have not received any VC funding whatsoever. So they're either growing organically or privately funded. That could be seed capital, you know, crowdfunding, whatever that might be. And they have to be two years or younger, and they are all fire starters. >> And those are fire starters. So those are probably it's just really a function of life, 'cause I would imagine the vast majority of the companies that you recognize, eventually get VC funding if you're playing in this crazy technology space. >> It certainly helps to get to where you want to go. Accelerate, put a bit more fuel in the tank. >> So you also announced in your press release the incredible amount of money (laughs) your award winners have raised over time. Do you tell us a little bit more about that? >> Well, yeah, with RSA this week, we thought it'd be a great time to reflect back on what our security trailblazers had done over these eight editions. And obviously, it's a little bit early for expecting additional fundraising from Shift-left, 'cause they literally got the award on Monday. >> Great. >> But hopefully, if you look at the history of it all, we look at the people who've received the accolade over the last eight editions, nearly all of them have been within their first two years. Most of them have done at least one round of funding, but have usually gone on to do another significant round of funding within 12 months of having one, we'd love to take all the credit for that, but I think you really need to put that on the team. >> Jeff: Right. >> And acquisitions have also been quite prevalent. So we looked at the numbers just before RSA, and it was 72 722 million of the disclosed raised, and just in the security, >> Right. >> Space. Unfortunately, or very fortunately for one of our winners, ZeroFOX, they just peeped in with raising 74 million last Friday, which we didn't include. So if we put the undisclosed it would definitely over 800 million now. So well done to the ZeroFOX guys. >> Right, so how did you get involved in this? >> It was an idea that I had. My my other life is a Tech PR person. And we were working on a campaign for a show somewhat like RSA in the UK. And we thought it would be a great idea to run a startup competition to highlight some new entrants to the market. Unfortunately, they didn't think it was a fit for what they wanted to do, but it was such a compelling idea. I've worked with startups all my life and one of the challenges was always with them, particularly in the early stages to get recognition and to get coverage. So we thought we can do something about this. And I thought, well, nobody's going to listen to a PR person. They aren't interested in what I think. I'm not an expert on who's great in this space. So I spoke to Joe Bagley, who's the CTO of Amir for VMware, who's somebody I've worked with a lot over the years. And I said, Look, Joe, if I run something like this, would you come on board as a judge? And he said, Absolutely, I think it's a brilliant idea. And luckily, many other amazing judges has followed in his footsteps. So it's thanks to them, so. >> How many judges are there? >> We have around 40. I mean, we have a number of what a number of categories. So we want a specialist in those areas. Some cover multiple light cloud and security or Cloud and Storage. But obviously, when you look at AI and blockchain and all these other categories, you need people who really understand that space. >> And what's the process kind of how big is the top of the funnel when he started? And then how do you kind of whittle it down to the end when you said 1212 categories, so 12 winners per year about? >> Yeah. So we started off as obviously people enter usually through their PR team or their marketing team, or pull together the information that we request, which is quite a lengthy process, it's a big commitment of time. But not huge, but we do want to get to a certain amount of detail, to make a decision and give the judges something to work with. Then for that period, we then put out the judges to create the shortlist. So they will come back they will score on a number of elements, which are things like innovation and the maturity of the technology, then go to market attractiveness and their own personal view of how exciting and it is intuitive and how trailblazing it actually is. >> Right. >> Then we put it out to a public vote, but also the judges then take the shortlist and take another look at everybody. >> And it gets a public vote too? >> Yes, it does. >> It so does. Do the judges ever meet with the the nominees or is it all done based on the application the application packet that you put together and any other independent information they find on their own? >> Well, we still would encourage. I know the judges do like to reach out to people. And I know that obviously there are relationships because of the nature of the types of judges. >> Jeff: Sure. >> Obviously, we've got people in industry within the vendor community, analysts and bloggers, so they will have people that they know. So I always encourage people, if they say, you know, what would you do? I said, Well, if I was you, I would also reach out to the judges in your area, and just make them aware of who you are. And if they have other questions that they should you know, set up a briefing or something. >> Right. So it's really interesting concept to get the pub into the startup world because it's really, as you know, being in PR, you know, it's really hard to get elevated above the noise, if you will. And you know, we're sitting here surrounded by I don't even know how many thousands of vendors are in this hall. >> The early stage has 51 just as a starter. >> 51 in the early stage expo. >> Yes. >> Which hall is that? >> It's up on the second floor. >> On the second floor. Then there's little like corners of cubbies have of not even 10 by 10s. But you know the kind of the classic kiosks. So, when you're talking to two small companies, regardless of whether they go for the word, what do you tell them as a PR pro? What do you tell them as someone who's, you know, kind of seeing the challenges of trying to raise your profile as a small company? Do you stick to your knitting? Do you in a try to get a high profile? When you know, what are some of the tips and tricks that help little companies rise above the den, if you will, in this great space. >> Validation is always very important. Talk to the influencers in your space, talk to the analysts in your space, the bloggers in your space, and get that feedback and integrate it into your plan of how you create your message. And I think that's one of the hard things, a lot of startups particularly in the technology space, particularly enterprise Tech, they really in the weeds with what's amazing about their products and why they put it together. But you really have to put that into very simple terms. >> Jeff: Right. >> I mean, if you look at someone like RSA, we have got, you know, a lot of buzzwords kicking around here. You do have to try and put that into the deeds and requirements of the end user community. That's always got to be your lens on things >> Right. >> really. >> And you also you always have the vendor viability issues, you know, with your top and even if your Tech relatively inexpensive, maybe as a PLC or this or that, it still takes an investment from your potential customers to put it in and take that risk. And, you know, that's a much bigger hurdle to overcome often than simply the pricing or the structure of the deal. Not a easy, not an easy path. >> It has to be a partnership. I mean, one of the things we were advocating a couple years ago is that the bigger organizations really should have somebody who has a role of being a Chief Collaboration Officer for those smaller companies to engage with them. Because even the procurement process can obviously kill you. >> A little kill a little company, right? Even the pre sales, just having meetings and meetings and meetings and meetings and meetings and meetings to talk about the meetings that you're going to have to maybe eventually (laughs) get to somebody who can make a decision. >> Yeah, Its tough. >> Very cool. >> So, any kind of significant changes in the programme over time? Are you pretty much at the same place you were eight years ago? Or do you see this expanding into different categories? How do you see, you know, kind of the evolution of the Trailblazer? >> Well, we like to review everything and we listened to our judges, we listened to people in the marketplace. I mean, I had a great meeting yesterday with somebody in banking, who works with an awful lot of startups. And there is some really good news coming through that. The enterprise Tech VC community, there's a lot more of an appetite. They're starting to see the value more and more of investing in that type of longer longer term, because you can actually scale beyond where you can do sometimes with a consumer Technology. >> Right >> The potential unicorn sometimes don't quite make it. Those horses aren't always that reliable in the race. >> (laughs) Sometimes too much money is not a good thing that is for sure. >> Yeah. >> Or is good for you? It's a great way I know, I think the kind of the award format is a great way to shine a little bit of extra light on some of these companies that are really struggling to get noticed. It's a really difficult process for a startup, especially in such a deep Technology field. Something is so mission critical that people it's just not that easy for people to give you a try and give you a trial. Takes a lot of investment. So good work and look forward >> Thank you. to continuing to see the winners, raise lots of money and have success. >> Right, absolutely. Thank you, Jeff. >> All right Rose thanks again. She's Rose, I'm Jeff. You're watching theCUBE. We're at RSA 2020. Thanks for watching, we'll see you next time. (upbeat music)
SUMMARY :
Brought to you by SiliconANGLE Media. She is Rose Ross, the founder and chief trailblazer, So what are the Tech Trailblazers? So the Tech Trailblazers are an awards lead platform, So we cover the categories from AI through to storage, Or is it more of the companies? We do the Tech category so they can compare Started for a while. Yeah, day one of RSA. that you called out this year? Some of the special people, I actually sat down So we look at a number of things. are they generally you know, So we sort of do the cutoff for a start up as being having So you wanted to keep it on the the newer end that you recognize, eventually get VC funding It certainly helps to get to where you want to go. So you also announced in your press release we thought it'd be a great time to reflect back on what but I think you really need to put that on the team. and just in the security, So if we put the undisclosed and one of the challenges was always with them, But obviously, when you look at AI and blockchain innovation and the maturity of the technology, but also the judges then take the shortlist the application packet that you put together I know the judges do like to reach out to people. and just make them aware of who you are. into the startup world because it's really, as you know, kind of seeing the challenges of trying to raise your profile of how you create your message. we have got, you know, And you also you always have the vendor viability issues, I mean, one of the things we were advocating Even the pre sales, just having meetings and meetings and we listened to our judges, Those horses aren't always that reliable in the race. that is for sure. it's just not that easy for people to give you a try to continuing to see the winners, Right, absolutely. Thanks for watching, we'll see you next time.
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Hardik Modi, NETSCOUT | RSAC USA 2020
>>buy from San Francisco. It's the queue covering our essay conference 2020. San Francisco Brought to you by Silicon Angle Media >>Hey, welcome back here. Ready? Jeff Frick here with the Cube. We're in downtown San Francisco. It is absolutely spectacular. Day outside. I'm not sure why were incited. Mosconi. That's where we are. It's the RCC conference, I think 50,000 people the biggest security conference in the world here in Mosconi this week. We've been here, wall to wall coverage. We'll be here all the way till Thursday. So thanks for joining us. We're excited to have our next guest. He's got a lot of great data to share, so let's jump into it. It's hard mode. He's a VP engineering threat and mitigation products for nets. Cowhearted. Great to meet you. >>Thank you. Good to be here, >>too. So for people who aren't familiar with Net Scout, give em kind of the basic overview. What do you guys all about? Yes, and that's what we consider >>ourselves their guardians of the connected world. And so our job is to protect, like, you know, companies, enterprises, service providers, anybody who has on the Internet and help keep their services running your applications and things returned deliver to your customers would make sure that it's up there performing to, like, you know the way you want them to, but also kind of give you visibility and protect you against DDOS attacks on other kind of security threats. That's basically in a nutshell. What we do as a company and, yeah, wear the garden of connected world. >>So So I just from a vendor point of the I always I feel so sorry for >>buyers in this environment because you walk around. I don't know how many vendors are in here. A lot of >>big boost, little boost. So how do you kind of help separate? >>You know, Netsch out from the noise? How what's your guys? Secret sauce? What's your kind of special things? >>Really, it's like 30 years >>off investment in like, network based visibility, and >>we truly >>believe in the network. Our CEO, he says, like you know the network like, you know, actually, when you monitor the network, it's like taking a blood test. It tells you the truth, right? And it's really like how you find out, like, you know, some things right or wrong. I mean, I actually, for my background to like network monitoring. There's a lot of our what we think of as like the endpoint is actually contested territory. That's where the adversary is. When you're on the network and your monitoring all activity, it really gives you a vantage point. You know, that's >>really special. So we really focus on the network. Our heritage and the network is is one of our key strengths and then, you know, as part of >>us as a company like Arbor Arbor. Networks with coming in that's got acquired some years ago were very much part of Net Scout with our brand of products. Part of that, you know, the Arbor legacy includes huge visibility into what's happening across the Internet and visibility like nobody else like in terms of the number of service providers and large enterprises who work with us, help us understand what's happening across the landscape. That's like nobody else out here. And that is what we consider a key differentiator. >>Okay, great. So one of the things you guys do >>a couple times years, I understand his publisher reporting solution, gift people. Some information as to what's going on. So we've got the We've >>got the version over four here. Right Net scout threat, intelligence report. So you said this comes out twice a year, twice a year. So what is the latest giving some scoop >>here, Hot off the presses we published last week. Okay, so it's really just a few days old and, you know, our focus here is what happened in the last six months of last year. So that and then what we do is we compare it against data that we've collected a year prior. >>So really a few things >>that we want you to remember if you're on the right, you know, the first number is 8.4 million. That's the number of D DOS attacks that >>we saw. This doesn't mean that >>we've seen every attack, you know, in the world, but that's like, you know just how many DDOS attacks we saw through the eyes of our customers. That's >>in this in six months. 8.4 number is >>actually for the entire year here in an entire year of 2019. There's a little bit of seasonality to it. So if you think of it like a 4.4, maybe something that that was the second half of the year. But that's where I want to start. That's just how many DDOS attacks we observed. And so, in the >>course of the report, what we can do a >>slice and dice that number talk about, like, different sizes, like, what are we seeing? Between zero and 100 gigabits per 2nd 102 104 100 above and >>kind of give you a sense of just what kind of this separation there is who is being targeted >>like we had a very broad level, like in some of the verticals and geographies. We kind of lay out this number and give you like, a lot of contact. So if you're if you're in finance and you're in the UK, you want to know like, Hey, what happened? What happened in Europe, for example, In the past 66 months, we have that data right, and we've got to give you that awareness of what's happening now. The second number I want you to remember is seven seven or the number of new attack vectors reflection application attack vectors that we observed being used widely in in in the second half. >>Seven new 17 new ones. So that now kind of brings our tally >>up to 31 like that. We have those listed out in here. We talk about >>just how much? Uh huh. Really? Just how many of these vectors, how they're used. Also, these each of these vectors >>leverage vulnerabilities in devices that are deployed across the Internet. So we kind of laid out like, you know, just how many of them are out there. But that's like, You know that to us seven is reflecting how the adversary is innovating. They're looking for new ways to attack us. They've found 71 last year. They're going to war, right? Right. And that's that's kind of what we focus on. >>Let's go back to the 8.4. So of those 8.4 million, how many would you declare >>successful from the attacker point of view? >>Yeah, You know something that this is always >>like, you know, you know, it's difficult to go estimate precisely or kind of get within some level of >>precision. I think that you know, the the adversaries, always trying to >>of course, they love to deliver a knockout blow and like all your services down but even like every attack inflicts a cost right and the cost is whether it's, you know, it's made its way all the way through to the end target. And now you know, they're using more network and computing resource is just to kind of keep their services going while they're under attack. The attack is low, You're still kind of you. You're still paying that cost or, you know, the cost of paid upstream by maybe the service provider. Somebody was defending your network for you. So that way, like, you know, there's like there's a cost to every one of these, right? In >>terms of like outages. I should also point out that the attacks that you might think >>that this attack is like, you know, hey, you know, there was a specific victim and that victim suffered as a result of but >>in many cases, the adversaries going after people who are providing services to others. So I mean, if a Turkish bank >>goes down right, like, you know, our cannot like services, customers for a month are maybe even a few hours, right, And you know, the number of victims in this case is fairly broad. Might be one attacks that might be one target, however, like the impact is fairly, >>is very large. What's interesting is, have begs a question. Kind of. How do you >>define success or failure from both the attacker's point of view as well as the defender? >>Yeah, I mean, I mean and again, like there's a lot of conversation in the industry about for every attack, right? Any kind of attack. What? When do I say that? You know what? I was ready for it. And, you know, I was I was fine. I mean, I don't care about, you know, ultimately, there's a cost to each of these things. I'd say that everybody kind of comes at it with their You know, if you're a bank, that you might go. Okay. You know what? If my if I'm paying a little bit extra to keep the service up and running while the Attackers coming at me, No problem. If I if my customers air aren't able to log in, some subset of my customers aren't able to log in. Maybe I can live through that. A large number of my customers can't log in. That's actually a really big problem. And if it's sustained, then you make your way into the media or you're forced to report to the government by like, outages are like, You know, maybe, you know, you have to go to your board and go like a sorry, right? Something just happened. >>But are the escalation procedures >>in the definition of consistency? Right? Getting banged all the time right? And there's something like you said, there's some disruption at some level before it fires off triggers and remediation. So so is there some level of okay, that's kind of a cost of doing business versus, you know, we caught it at this. They're kind of like escalation points that define kind of very short of a full line. >>I think when we talk to our service provider customers, we talked to the very large kind of critical enterprises. They tend to be more methodical about how they think of like, Okay, you know, degradation of the service right now, relative to the attack. I think I think for a lot of people, it's like in the eyes of the beholder. Here's Here's something. Here's an S L. A. That I missed the result of the attack at that point. Like you know, I have, I certainly have a failure, but, you know, it's it's up until there is kind of like, Okay, you're right >>in the eyes the attacker to delay service >>at the at the Turkish bank because now their teams operate twice, twice the duration per transaction. Is it? Just holding for ransom is what benefit it raises. A range >>of motivations is basically the full range of human nature. There's They're certainly like we still see attacks that are straight journalism. I just I just cause I could just I wanted I wanted to write. I wanted to show my friend like, you know, that I could do this. There's there's definitely a lot of attacks that have that are like, you know, Hey, I'm a gamer and I'm like, you know, there's I know that person I'm competing with is coming from this I p address. Let me let me bombard them with >>an attack. And you know, there's a huge kind of it could be >>a lot of collateral damage along the way because, you know, you think you're going after this one person in their house. But actually, if you're taking out the network upstream and there's a lot of other people that are on that network, like you know, there's certain competitive element to it. They're definitely from time to time. There are extortion campaigns pay up or we'll do this again right in some parts of the world, like in the way we think of it. It's like cost of doing business. You are almost like a business dispute resolution. You better be. You know, you better settle my invoice or like I'm about, Maybe maybe I'll try and uses take you out crazy. Yeah, >>it, Jeff. I mean things >>like, you know the way talked about this in previous reports, and it's still true. There's especially with d dos. There's what we think of it, like a democratization off the off the attack tools where you don't have to be technical right. You don't have to have a lot of knowledge, you know, their services available. You know, like here's who I'm going to the market by the booth, so I'd like to go after and, you know, here's my $50 or like a big point equivalent. All right, >>let's jump to >>the seven. We talked about 8.4 and the seven new attack vectors and you outline, You know, I think, uh, the top level themes I took from the summary, right? Weaponizing new attack vectors, leveraging mobile hot spots targeting compromised in point >>about the end points. I o t is >>like all the rage people have mess and five G's just rolling out, which is going to see this huge i o t expansion, especially in industrial and all these connected devices and factories in from that power people. How are people protecting those differently now, as we're getting to this kind of exponential curve of the deployment of all these devices, >>I mean, there are a lot of serious people thinking about how to protect individual devices, but infrastructure and large. So I'm not gonna go like, Hey, it's all bad, right? Is plenty back on it all to be the next number, like 17 and 17 as the number of architectures for which Amir, I mean, I was really popular, like in a bar right from a few years ago. That still exists. But over time, what's happened is people have reported Mirai to different architectures so that, you know, think of it like, you know, if you have your your refrigerator connected to the Internet, it comes. It's coming with a little board, has CPU on it like >>running a little OS >>runs and runs in the West on it. Well, there's a Mirai variant ready for that. Essentially, as new devices are getting deployed like, you know, there's, you know, that's kind of our observation that there's even as new CPUs are introduced, a new chips or even the West they're introduced. There's somebody out there. We're ready to port it to that very now, Like, you know, the next level challenges that these devices, you know, they don't often get upgraded. There's no real. In many cases, they're not like, you know, there's very little thought given to really kind of security around it. Right? There are back doors and, like default passwords used on a lot of them. And so you take this combination. I have a whole you know, we talk about, you know, large deployments of devices every year. So you have these large deployments and now, you know, bought is just waiting for ready for it Now again, I will say that it's not. It's not all bad, but there are serious people who were thinking about this and their devices that are deployed on private networks. From the get go, there was a VPN tunnel back to a particular control point that the the commercial vendor operates. I mean, there are things like that, like, hardening that people have done right, So not every device is gonna find its way into a botnet. However, like, you know, you feel like you're getting a toy like Christmas and against $20 you know, and it can connect to the Internet. The odds are nobody's >>thinking not well. The thing we've heard, too, about kind of down the i t and kind of bringing of operations technology and I t is. A lot of those devices weren't developed for upgrades and patches, and Lord knows what Os is running underneath the covers was a single kind of use device. It wasn't really ever going to be connected to the outside world. But now you're connecting with the I t. Suddenly exposing a whole host of issues that were never kind of part of the plan when whoever designed that thing in the first place for sure for sure is crazy. Alright, so that's that. Carpet bombing tactics, increased sector attack, availability. What is there's carpet bomb and carpet bombing generally? What's going on in this space? >>Well, so carpet bombing is a term that we applied a few years ago to a kind of a variation of attack which, like >>traditionally, you know, we see an attack >>against a specific I P address or a specific domain, right? That's that's where that's what I'm targeting. Carpet bombing is taking a range of API's and go like, you know, hey, almost like cycling through every single one of them. So you're so if your filters, if your defense is based on Hey, if my one server sees a spike, let me let me block traffic while now you're actually not seeing enough of a spike on an individual I p. But across a range there's a huge you know, there's a lot of traffic that you're gonna be. >>So this is kind of like trips people >>up from time to time, like are we certainly have defensive built for it. But >>now what? We're you know, it's it's really like what we're seeing is the use >>off Muehr, our other known vectors. We're not like, Okay, C l dap is a protocol feel that we see we see attacks, sealed up attacks all the time. Now what we're >>seeing is like C l >>dap with carpet bombing. Now we're seeing, like, even other other reflection application protocols, which the attack isn't like an individual system, but instead the range. And so that's that's what has changed. Way saw a lot of like, you know, TCP kind of reflection attacks, TCP reflection attacks last year. And then and then the novelty was that Now, like okay, alongside that is the technique, right? Carpet bombing technique. That's that's a pipe >>amounts never stops right? Right hard. We're out of time. I give you the final word. One. Where can people go get the information in this report? And more importantly, for people that aren't part of our is a matter that you know kind of observers or they want to be more spark. How should they be thinking about security when this thing is such a rapidly evolving space? >>So let me give you two resource is really quickly. There's this this >>report available Dub dub dub dub dot com slash threat report. That's that's that's what That's where this report is available on Google Next Threat report and you'll find your way there. We've also, you know, we made another platform available that gives you more continuous visibility into the landscape. So if you read this and like Okay, what's happening now? Then you would go to what we call Met Scout Cyber Threat Horizon. So that's >>kind of tell you >>what's happening over the horizon. It's not just like, you know, Hey, what's what am I seeing? What are people like me seeing maybe other people other elsewhere in the world scene. So that's like the next dot com slash horizon. Okay, to find >>that. And I think like between those two, resource is you get >>access to all of our visibility and then, you know, really, in terms of like, our focus is not just to drive awareness, but all of this knowledge is being built into our products. So the Net's got like arbor line of products. We're continually innovating and evolving and driving like more intelligence into them, right? That's that's really? How We help protect our customers. Right >>hearted. Thanks for taking a few minutes >>and sharing the story. Thank you. 18 Scary. But I'm glad you said it's not all bad. So that's good. >>Alright, he started. I'm Jeff. You're watching the Cube. We're at the RSA conference 2020 >>Mosconi. Thanks for watching. We'll see you next time. >>Yeah, yeah, yeah.
SUMMARY :
San Francisco Brought to you by Silicon He's got a lot of great data to share, so let's jump into it. Good to be here, What do you guys all about? like, you know, companies, enterprises, service providers, anybody who has buyers in this environment because you walk around. So how do you kind of help separate? And it's really like how you find out, like, you know, some things right or wrong. and then, you know, as part of you know, the Arbor legacy includes huge visibility into what's happening across the Internet So one of the things you guys do Some information as to what's going on. So you said this comes out twice a year, twice a year. old and, you know, our focus here is what happened in the last six months of last year. that we want you to remember if you're on the right, you know, the first number is 8.4 million. This doesn't mean that we've seen every attack, you know, in the world, but that's like, you know just how many DDOS attacks in this in six months. So if you think of it like a 4.4, maybe something that that was In the past 66 months, we have that data right, and we've got to give you that awareness So that now kind of brings our tally We have those listed out in here. Just how many of these vectors, you know, just how many of them are out there. So of those 8.4 million, how many would you declare I think that you know, the the adversaries, always trying to So that way, like, you know, there's like there's a cost to every one of these, right? I should also point out that the attacks that you might think in many cases, the adversaries going after people who are providing services to others. goes down right, like, you know, our cannot like services, customers for a How do you I mean, I don't care about, you know, ultimately, there's a cost to each of these things. that's kind of a cost of doing business versus, you know, we caught it at this. Okay, you know, degradation of the service right now, relative to the attack. at the at the Turkish bank because now their teams operate twice, that are like, you know, Hey, I'm a gamer and I'm like, you know, there's I know that person And you know, there's a huge kind of it could be a lot of collateral damage along the way because, you know, you think you're going after this one person You don't have to have a lot of knowledge, you know, We talked about 8.4 and the seven new attack vectors and you outline, about the end points. like all the rage people have mess and five G's just rolling out, to different architectures so that, you know, think of it like, However, like, you know, you feel like you're to the outside world. a huge you know, there's a lot of traffic that you're gonna be. up from time to time, like are we certainly have defensive built for it. We're not like, Okay, C l dap is a protocol feel that we see we see attacks, Way saw a lot of like, you know, for people that aren't part of our is a matter that you know kind of observers or they So let me give you two resource is really quickly. We've also, you know, we made another platform available that gives you more continuous It's not just like, you know, Hey, what's what am I seeing? And I think like between those two, resource is you get access to all of our visibility and then, you know, really, in terms of like, our focus is not just Thanks for taking a few minutes But I'm glad you said it's not all bad. We're at the RSA conference 2020 We'll see you next time.
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Alex Miroshichenko, Acronis | Acronis Global Cyber Summit 2019
>>From Miami beach, Florida. It's the cube covering a Chronis global cyber summit 2019 brought to you by Acronis Kabran. >>Welcome back to the cube coverage here in Miami beach at the Fontainebleau hotel four Kronos is global cyber summit 2019 I'm John 42 days of coverage. We're on J to learning a lot about the global security, cybersecurity and protection marketplace and solutions. Our next guest is Alex Amir Shenko, also known as Alex Miro. Great to have you on and great chatting with you prior to coming on camera. Thanks for coming on. So vice president of cyber infrastructure at Krones. Essentially looking at your platform, that's essentially the hyperconverged stack underneath the platform software. You're enabling kind of the critical infrastructure for it. >>Yeah, that's the one we did a lot of way to describe it. It is infrastructure. We provide the complete stack all the way, whatever you run on top of the standard commodity get hardware, including the virtualization layer to keep that bit different around this, the standard container workloads and essentially optimized for, you know, they all work for the cyber platform. >>You know, your interesting background, we were talking before we came on camera about your, your background. Certainly you've seen waves of innovation, you've been a high performance storage enterprise infrastructure, um, you know engineer and developer and a executive and lot's changed in the past couple of years and certainly the past decade if you're on the V San wave, you saw that storage wave. Now we're in a cloud wave, now we're on premise with hybrid. So hybrid certainly now a big part of the operating model. So the operating system is not just storage anymore, it's, it's a system view. What's your personal opinion on where storage is now? I've heard software defined data center from VMware for years we've been joked about software defined storage, software defined compute, I mean everything software defined but but software is the game scales a game. High performance is a requirement. What's changing storage right now? >>Well and like everything and nothing at the same time. As I said, like, you remember going back to like 30 years ago, I was like, Oh gosh, you know, if the storage is exploding, you know, sooner we're going to have like two gigabytes, you know, company server. Oh my God. You know, and uh, was like, Oh, or you know, where's it going to come in through all like imagining when people started recording music or you know, like they seeing this MP3 thing coming up. So, uh, it's the same game different year, but it's just like, it's, >> it's like this exponential curve. It's like the shape of the curve stays the same. And to be honest, like I like part of me, like never believes that I was like, Oh, come on, how much bigger can it get? And now everybody's like, Oh, we've got IUT line. >>We've got like those cameras streaming things 24, seven, every possible thing you can think of. And of course we've got to store everything. Well, I'm not certain know what to do with it. But um, so from that point of view of the demand keeps growing and you need to have technologists, your handle that appropriate plan. And again, it just not a matter of of kind of throwing the bid somewhere and forgetting about them, it's just keeping them in the predefined water and actually being able to process that. And says in the business of a Cypress perfection and some people say, Oh, you guys just like a up got pain. Yeah. That's the fundamental part of that. But as you pointed out again in our pre game chat is, is uh, the traditional data protection guys be the backup, you know, you can think about as the various, like a raid as a way to protect your data. >>They are all about defending against like physical disruption as a cold. Right? Okay. My DS guy, you know, it was like my data center die like my followup in towels. So, so what do I do? I was the day dependent defendant does not protect it, what I call a logical destruction. I mean back in the, like the classic law school disruption, >> disruption, logic to say destruction, disruption disrupt the same thing. I mean ransomware is pretty much destructive. I mean it's hostage at that point. But I mean you are logical, meaning nonphysical, not like an event like as hurricane or outage or something like that. You removed the wrong file, the right file and you didn't notice that and then you answered several backup cycles and then you realize, Oh I want my file back. But then you like the backup that it had, that file is gone. >>I mean, you know, what are you going to do? Right? Nothing got disrupted and destroyed. Then you files gone. That's a logical disruptions or destructions that happen that's happening. Certainly security points that out. But the secret is, the big thing though is what did, people didn't think about it back. Definitely not like me. Like, like 20 years ago is like the, so what happens if your system got hacked or like people, you know, you know like ransomware, right? It's specifically the product designed to like, you know, knock Vizio storage and I'll lay encrypted, deleted or whatever they want to do there. Um, and again, next thing you know, you like Becking up junk that Villa kid by rest somewhere and then you go to your backups and it's like, Oh my God, where w where does everything, because it's all, it's all that and people have a really strong backup and recovery, but they're recovering malware that they stored. >>Exactly. Yeah. Yeah. Basically it's like, that seems like an office problem, but um, like nobody, but a Chronos is actually provides an integrated solutions to build as that, I mean there are different, I mean, people know what the problem is and the, there are companies out there where like, will scanning your backup archives, you'll find them all the way back. Fine. Great. But then anybody could try to like really deal was the restore in a critical situation knows that even it was out. The malware, it concerns, it's, uh, it's stressful. yeah. And it's not always predictable and as old as predictable. Right. Uh, that if the malware isn't wold it's, you know, it becomes an extremely expensive and sometimes, uh, you know, impossible operation that chronic state takes care of that because, you know, weight can actually monetary backups, you know, we can uh, find out where was the last time your, you know, you're clean, it gets into post hoc in a wearable sleeve practical suit gun, that real time scanning for viruses. >>It's a multilevel cyber protection and which is terribly, you know, I think it, I think it's unique in the industry. >> Well I think it's interesting how you guys have brought data protection, uh, concepts and paradigm and practice by the way into cyber was much more holistic view. Right? And I think that's like an operating system kind of thinking and thinking holistically is about systems and systems has consequences. Something goes wrong over here. It's affecting it hopefully to write software for that. And you know, we have a very strong system background photo DNA as they sometimes like to say that. And then in fact they first virtualizer a virtualization solution and containers for that matter were build by the Chronos engineering team. A building 15 years ago, way before, like anybody in the Linux roles knew how to spell container and what they hoped with the name. >>Um, so that's like our storage layer, software defined storage. It's fully blown the HCI product completely around understanding how to build that. That's, it gives us a unique advantage in the security companies. You know, I've gotta ask you a question. I'm, I'm a, I'm fascinating. I'm a student of history and also student of competitive advantage when it comes to technology platforms. And the one thing I always say is, and see it as entrepreneurs, whether they're young or old, is that there's two types of entrepreneurs. There's a systems thinker and a coder, right? And I think with platforms you can't shortcut a platform because there's trajectory benefits of condoms of scale for putting the work in. You can't put a platform out there overnight. You gotta have a, you gotta gotta build it and it takes time. So people try and accelerate platforms. Some, I've done the work, you guys have done it for a long time. What's your view on that whole, well, I'm gonna throw a platform out there. What are some of the things that get exposed when I try to, you know, push a platform too fast? Uh, well the platform presumes that you have an ecosystem, people actually using it and building stuff on top of that. >>Like everybody have you talked about the coders, right? So everybody program or a software developer are, you must have them, at least they dream of two things. They're right. You are like at creating a new programming language. Finally, the one that gets goes for the other guy and guys like, I'm going to write any operating the system. I went through that phase most elaborate in the system long time ago. And it's, you know, it's a process. I mean, whatever you build has to actually serve the purpose. If you would like. There are lots of platforms in all areas of technology and then people's like, Oh, we can a greatest set of API APIs and anybody can plug in into us. It's like, unless you solve a real problem and really simplify life, people, uh, they're not gonna do that happen. I mean, right. They not going to do like you as a platform for the sake of using the platform. >>Our cyber platform is different because we essentially expose, uh, our API to our technology that's out there and people have been using, I mean, I don't know if you saw the keynote, uh, yesterday, there was the demos the way how to write let's go with a plug in for the sake of a better term for purpose of this interview when people can add, uh, you know, their own policies to a cyber protect workflow, which could be specific to what they're doing, you know, you know, they notarized and things like that, that kind of platform makes sense because it's already out there and that's a respond to customer demands. Like, you know, look, uh, will love, what do you guys do? But we have the specialist is specific set of requirements and uh, keep it general enough, incorporated into the product. But there was also a lot of things which would have been specific to a vertical or even to a specific company. We just want to enable them to do this stuff. >>Of course the platforms are there, enabling enables some capabilities that provides value to that right use case. And that could be custom designed domain specific, but I'm sorry, letting that, that could be domain specific. So the platform is enabled capabilities for someone to do something. >>Yes. But again, the key point to the platform is he, it has to kind of solve a real problem, not be there for the sake of elegance or solution or API and things of that nature. >>Final question for you, Alex. So I'm, I'm a CIO or CSO or I'm out there with decision making. I'm like, man, you know what I gotta get up. I gotta rethink my enterprise architecture. I've got to think about, I got IOT coming, I've got industrial IOT and just an regular IOT. I want to have a comprehensive platform. Um, why Chronis what's the pitch and how do you, and what's different than the traditional Sans and storage and other solutions out there? What's the, what's the, what's that pitch to that enterprise decision maker? >>he kinda like to say as you say, I mean you have a tremendous growth in your, in your, in your data flows, the number of data sources, uh, exploding. It's actually going back to a previous question. I think that's what one of the differences that it's not just a volume of data, it's the like the breadth of the data sources are getting better. So you've got to, to manage that gets a little somehow or it's not an Academy. I don't know. I don't know what they're writing and all. I was like, who all the analogy for that so you can like how do you guys get into manage that? Do you have to protect it please? You have to know what your exposure is of what the things there and just throwing out a bunch of, you know, like standard nuts, technologists when product is not going to solve it. >>I mean, yes, you can hire lots of people. You can build your own thing. You would be effectively reinventing the wheel. Lots of wheels in the process of why have we already have that solution for you? I like the platform idea because it makes data more addressable, horizontally scalable. It's not just a siloed right slot product out there. You can actually work and enabled with data. Data is moving around. You've gotta be acted on yes. And software to do that. Yes, exactly. Exactly. So that's, that's another thing cause it's not, uh, it keeps like in a structured day tourism's unstructured data. There's dispatch discussion's been going on for many years. Uh, you know, they've, the reality is you will always have both types into Google. All of us have, they need to process them in both ways. Um, and let's have one more final question that just popped in my head so I can, final final question. >>What's in the infrastructure platform that you're involved in that people should know about that they might not know about that is important to, to investigate? What, is there a killer feature? Is there a killer thing in there that that is like notable that they should know about? What's the, what's under the hood on the infrastructure side for Kronos? Well, lots of things they don't understand. What's your favorite feature about that? What's your favorite feature? What's the one thing? Gosh, you knows like I have lots of babies. I love them all. I mean hard counting sides. A lot of size. I mean like let's say like, okay, I've been writing storage all my most of my career. I like storage, but that does mean it's more important or less important than other things. You know, unless you have a comprehensive compute layer on top of that, this storage is just then become a storage vendor, a niche for the them. >>So that's not who we are. I'm really fascinated by actually the integration was the like cyber feature in the security because that's on one hand it's not something that I've been doing in my previous carrier for most of the time, but I do have a lot of Ghana understanding how they work flow way. She has an integration points and that's excites me. Something I, that's one of the reasons I integrated platforms is I think the key thing. Thanks for coming on, Alex. Thanks for sharing your insight. Appreciate it. First first thing in the morning here in afternoon. Now you never know them and it's like everybody's so busy. It's the Chronis inaugural global cyber summit 2019 about cyber protection, not data protection, cyber protection. They both work hand in hand. This is the cube coverage here in Miami beach. I'm John furrier. We'll be back with more after the short break.
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global cyber summit 2019 brought to you by Acronis Kabran. Great to have you on and great chatting with you prior to coming on camera. all the way, whatever you run on top of the standard commodity get hardware, including the virtualization um, you know engineer and developer and a executive and lot's changed in the past couple of years like 30 years ago, I was like, Oh gosh, you know, if the storage is exploding, It's like the shape of the curve stays the same. guys be the backup, you know, you can think about as the various, like a raid as a way to protect My DS guy, you know, it was like my data center die like my followup You removed the wrong file, the right file and you didn't notice that and I mean, you know, what are you going to do? you know, weight can actually monetary backups, you know, we can uh, find out where was the last you know, I think it, I think it's unique in the industry. And you know, we have a very strong system Some, I've done the work, you guys have done it for a long time. They not going to do like you as a platform for the sake of using the platform. Like, you know, look, uh, will love, what do you guys do? So the platform is enabled capabilities for someone to do something. a real problem, not be there for the sake of elegance or solution I'm like, man, you know what I gotta get up. I was like, who all the analogy for that so you can like how do you guys Uh, you know, they've, the reality is you will always have both types into Google. You know, unless you have a comprehensive compute layer on top of that, something that I've been doing in my previous carrier for most of the time, but I do
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Shekar Ayyar, VMware | VMworld 2019
>> live from San Francisco, celebrating 10 years of high tech coverage. It's the Cube covering Veum World 2019. Brought to you by VM Wear and its ecosystem partners. >> Hey, welcome back here and live here in Mosconi North. The Emerald 2019 Cube Live coverage on Shopping Day Volante Jr Jr. Who's here? EVP general manager, Telco and Edge of Cloud for Vienna. Where Thanks for coming on. Thanks for having me. I know you're super busy. We don't have a lot of time. Get right to it. Um five g a big part of the key. No discussion that's gonna enable a whole bunch of Pakal the pregame show pre gaming not even talk about that. Also. Telco on the Edge Computing Big part Michael Dell said, Edges the future Now these air to emerging areas for you guys. What's the positioning? What's the update? >> No, absolutely. I mean, if you look a tw telecom infrastructure. For the longest time, telcos have played a role just as pure basic connectivity providers. And with five g coming on board, they finally have an opportunity to break out of that and redefine the cloud off the future. So for us the big opportunity around five g is not just the better provisioning off like Higher Man With Service is to consumer for voice and data buy the whole set off new enterprise service is that can be provided on top of this five g network. And in order to be able to do that, you really need to go in with a virtualized telco Cloud architecture. Underneath that, and so we are working with carriers globally now preparing them for five G with an architecture that's going to help them deploy. New service is faster for both their consumer as well as enterprise. >> Going to be the white knight at, so to speak. For these telcos because they've been struggling for years over the top and any kind of differentiates service is even in the network layer. Exactly. I've had tons of rack and stack machine, so they're after their well, well stacked up in terms of computer storage. Also connectivity to the edge. That's the back hall. So you have back haul, which is connectivity. Companies that have massive expertise in scale but fumbling in operational cloud natives that >> by not just that, but I also think that having the idea off on application platform that allows them to go and deploy service is faster and then decide whether they're just going to play at the network connectivity level or at the application tear or a full SAS tear. These are all options that are open to them now with this notion off. Telco five G coupled with an NFI and cloud telco cloud infrastructure. Underneath that and never before have they had this option to doing that. And this is now open to them >> and the cloud native is there greenfield for AP supporter having applications on top of it. Exact icing on the cake, right? >> Exactly, Exactly. And so they're all looking at core architectures and then, potentially, their radio architectures now all being opened up toe deploying new service is that are much faster to provisions and then extending that to EJ and >> five G's deploying. So we know it's out there. So it is pre game is Pat, Guzman said. You know, not even an inning Yet in the metaphor of baseball innings, I >> gotta ask you get my phone. That's not that's fake ill. I know it >> did that with four g to >> skeptic e stands for evolution, which is coming soon. >> That's vaporware for tell Coke language. The surface area is going to radically get bigger with this capability. Yeah, security's gonna be baked in. This is the number one concern for io ti. And more importantly, industrial I ot We've been reporting on silicon angle dot com. This is a national security issue because we're under cyber attacks. Town's getting locked out with ransomware critical infrastructure exposed. We're free country, and I want to be free. We don't lock down. So you have security built into this new promiscuous landscape that is called the coyote Edge. Because you wanna have no perimeter. You want the benefits of cloud. But one whole malware is in there. One take over physical device could cost lives. >> Yeah, there's a big concern. Yeah. What's your thoughts? Yeah, No. So I think there >> are two ways of looking at it. One is the way you looked at it in terms of the security perimeter expanding and then us making sure that we have the right level off infrastructure security baked in to enable this to be an easier, manageable security architecture. This is sort of the pitch you heard from Mia Mary, even in the context of our acquisition of carbon black and how we're thinking about baking security into the infrastructure, the other way of looking at this is if you think about some of the concerns around providers off telecom infrastructure today and how there might be or might not be security back doors. This is happening in today's hardware infrastructure. Okay, so in fact, I would argue that a sick software defined architecture, er, actually ends up providing you greater levels of security. Because what you now have is the option off running all of these network functions as secured as software workloads in a policy envelope that you can introspect. And then you can decide what kind of security you want to deploy on what kind of workload. >> That's an innovative approach. But it doesn't change much, really, from an infrastructure standpoint, does it? Or does it? >> No, it does, >> because now, instead of having a hardware box where you have to worry, I mean, if it's a close, hard red box and you don't quite know what is happening there, the question is, is that more secure than a infrastructure radio running the software that you can actually introspect. I would argue that the software defined approach is more secure than having a hardware box that you don't know. >> I would buy the premise that certainly we know that supply chain concerned. You know the speculation Super Micro, which never was proved. >> It doesn't matter who the vendor is or what the country is. It really is a concern in terms of not being able to introspect what has happened Going inside >> for my tea shop. I'm running VM where operating I want developers. So now you're going to tell Coz you revitalize their business model? They had a rule out appy. Now what did you see? That connecting is gonna be connective tissue between >> I'll think about it. I didn't feel goto a telco. We look at really three stakeholders in there. One is I t the second Is there be to be or enterprise facing business and then the 3rd 1 is their core and access network or the CTO. We're now have a value proposition of having a uniform architecture across all three stakeholders with the uniform ability to create applications and drop it on top of each of these infrastructures with the ability to manage and secure these again in a uniform way, not just that, but also make this work well with other cloud infrastructures private, hyper scale, public as well as EJ. >> That's table stakes. You have to do that. These jokers have to operate whatever >> well it is, But it's not. I mean, if you think about what the infrastructure off a tailcoat today is, it's far from that, because it's it's sort of a closed environment. You can't access anything from a telco environment in order to go build an application to it, and it does not resemble anything like any club >> you could enable Telco. Just I'm just kind of thinking connecting the dots here real time in the Cube. If I'm a telco, hell, I'll take that VM wear on a deli and see model. Make me a cloud and I'll sell Cloud Service is to markets that kind of >> it is. Actually it's a very important part of our business model because most telcos would not move their own infrastructure from a network standpoint onto a public cloud. But they are eagerly awaiting the ability to operate their own network as a cloud, and if they can have somebody manage that for them, then that is very much within the >> you're enabling. An increase in the number of cloud service provides potentially the paint on the makeup of the telco tier one tier two tier three size. Pretty much >> potentially. I mean, it's taking an existing operator and having them operate in a more agile way and potentially increasing anew form off a cloud service >> provided telcos wouldn't move into the public cloud because of they want to control. And the cost is that right or it's >> mostly control. It's not about cost. It's about taking What is your sort of coordinating for, ah, packet corps or for a radio network? Yeah, and there is also an angle around competition, I think telcos our what in about the Amazons of the world and the azure eyes of the world potentially becoming a service provided >> themselves. And that's what I wanted to ask you about the business impact of all this discussion you guys were having is, you know, the cost for bits coming down. The amount of data is increasing faster. You got over the top providers just, you know, picking off the telcos. Telcos can't compete their infrastructures of so hardened. Will this all change that? >> Absolutely So. I think that it has the potential to changing all that. I don't think all the telcos will take advantage of it. Some off them might end up being more traditional and sort of sticking to where they were. But for those that are willing to make the leap, I mean, as an example, Vodafone is a customer that has actually gone in with this architecture with us. A. T and T is working with us with the Vela Cloud software from via Mary bringing a new form off branch computer branch connectivity through SD man. So these are all examples of telcos that are actually leading the >> charter. But if they don't lean in, they have this vision there either. Well, it's either because they're protected by their local government or they're going to go out of business. No, I would >> agree. I mean, it's sort of silly from our standpoint to be talking about five G and not thinking about this as the architecture for five, right? I mean, if you only focus on radio waves and your wireless network that's like a part of the problem, but you really need to have the ability to deploy these agile service's. Otherwise, you could get killed by >> the O. T. T. So how do you compete against the competition? What's the business plan that you have? C. Five G? We see that in the horizon that's evolving its evolution, so to speak. Pun intended on edge is certainly very relevant for enterprises, whether it's manufacturing or industrial or just people. Yeah, >> I'd say there are two things. One is a CZ. I'm sure you heard from folks at GM, where our vision is this notion of any any anywhere. We've talked about any cloud at any application that any device. So that becomes one of the strongest different chaining factors in terms of what V Amir can bring. Tow any of our customers compared to the competition, right? Nobody can actually make it really across these dimensions. If you then take that architecture and use that to deploy a telco cloud, we're now making investments that are telco specific that allow the tailcoat than take this and make the most out of it. As an example, we're investing in open stack we're investing in container ization. We just bought a company called Johanna and Johanna essentially allows the operator to go and provide metrics from their radio access networks. Use at that to train a learning engine and then feed that back so that the operator can tune their network to get like fewer dropped calls in the region. So if you combined technology like that with this, any cloud infrastructure that we have underneath that that's the best in class deployment methodology for any. Tell Cho to deploy >> five. Your business model metrics for you internally is get Maur deployments. What stage of development five G certainly is in a certain stage, but you know, edges there. Where is the Progress bar? If you're the kind of oh, >> it's actually mold phenomenally. I mean, every time we have conversations like this, we're moving about further in terms off. How many carriers are deploying on via mare on a telco cloud Architecture? How many subscribers are basically being serviced by an architectural like this? And then how many network functions are being deployed? Two of'em air architecture. So we are over 100 carriers now we are over. We have about 800 million subscribers, or so that about globally are being serviced by a V M Air supported network. On then, we have essentially over 120 network functions that >> are operating on top of you. Usually bring in all the same stuff that's announced that the show that stuff's gonna fold into the operating platform or Joe Chuckles have different requirements. Off course. It's >> both. We take the best of what is there from the sort of overall vehement factory and then as a team. My team then builds other widgets on top that are telco specific. >> How big is your your tam up Terry for you? >> Well, so the best way to look at it as telcos globally spend about a trillion dollars in capital investment and then probably to X that in terms of their operating expenditure over the course off all of the things that they do right? And out of that, I would say probably a tent off that. So if you take about $100 billion opportunity, opens itself up toe infrastructure investment in terms off the kinds of things that we're talking about now, they're not gonna move from like 0 200 of course. So if you take some period of time, I would say good subset off that $100 billion opportunity is gonna open itself up >> to it. This kind of business cases, eliminating that two x factor, at least reducing it. Is that exactly? That's not just that Service is that's, >> ah, cost reduction alternative. But then you have the ability to go deploy. Service is faster, so it's really a combination off both sort of carrot and the stick, right? I mean, the character here is the ability to go monetize More new service is with five G faster. The stick is that if you don't do it, Ortiz will get there faster and your costs off. Deploying your simple service is will increase his >> telcos, in your opinion, have what they have to do to get the DNA chops to actually be able to compete with the over to top OT T providers and be more agile. I mean, it's obviously sort of new skills that they have to bring in a new talent. Yeah, >> well, first and foremost, they need toe get to a point where their infrastructure is agile and they get into a business model off knowing how to monetize that agile infrastructure. So, for example, they could offer network as a service on a consume as you go basis. They could offer a platform as a service on top off that network in order for or titties to go build applications so they can do Rev shares with the forties. Or they could have offer. Full service is where they could go in and say, We are the conferencing provider for videoconferencing for enterprises. I mean, these are all models that >> the great conversation love to do. Your Palo Alto? Yes. Have you in our studio want to do more of a deep dive? We love the serious, super provocative, and it's important Final question for you. Though Pat Sr here on the Cube, lay asked him, Look back in the past 10 years. Yeah, look back in the next 10 years. What waves should everyone be riding? He said three things that working security and kubernetes humans being number one actually promoting convinced everyone for the ride, for obvious reasons, clouded. I get that, but networking Yeah, that's your world. That's changing. Which which events do you go to where you meet your audience out there in the telco because networking is a telco fundamental thing. Sure moving packets around. This is a big thing, >> eh? So far, operator networking related stuff, I would say. I mean the biggest shows that for us would be Mobile World Congress as an example, right? It's where many operators are. But I would also say that when we do our own events like this is the ember. But the movie forums in in Asia packers an example. A lot of the telco conversations I find they are best done one on one before. Yeah, the forums are our forums, but we will goto have one on one conversations or small group conversations >> with our telco customers. Locals Shakaar Thanks for spending. You get a hard stop. Very busy. >> Thank you. Thanks for having me >> here, Sugar Yaar, Who's here inside the Cube bringing down five G, which is still pregame. A few winning something first thing is gonna come up soon, but edges super hot. A lot of telco customers be back with more live coverage of the emerald after this short break
SUMMARY :
Brought to you by VM Wear and its ecosystem partners. Edges the future Now these air to emerging areas for you guys. is not just the better provisioning off like Higher Man With Service is to and any kind of differentiates service is even in the network layer. These are all options that are open to them now with this notion off. and the cloud native is there greenfield for AP supporter having applications on top new service is that are much faster to provisions and then extending that You know, not even an inning Yet in the metaphor of baseball innings, I gotta ask you get my phone. promiscuous landscape that is called the coyote Edge. So I think there This is sort of the pitch you heard from Mia Mary, even in the context of our acquisition of carbon black But it doesn't change much, really, from an infrastructure standpoint, running the software that you can actually introspect. You know the speculation Super Micro, being able to introspect what has happened Going inside Now what did you see? One is I t the second Is there be to be or enterprise facing business and then the 3rd You have to do that. I mean, if you think about what the infrastructure off a tailcoat today is, you could enable Telco. But they are eagerly awaiting the ability to operate their of the telco tier one tier two tier three size. I mean, it's taking an existing operator and having them operate in a more And the cost is that right of the world potentially becoming a service provided You got over the top providers just, you know, picking off the telcos. Vodafone is a customer that has actually gone in with this architecture with us. it's either because they're protected by their local government or they're going to go out of business. I mean, it's sort of silly from our standpoint to be talking about five G and the O. T. T. So how do you compete against the competition? So that becomes one of the strongest different chaining factors in terms of what V Where is the Progress bar? I mean, every time we have conversations like this, Usually bring in all the same stuff that's announced that the show that stuff's We take the best of what is there from the sort of overall vehement factory Well, so the best way to look at it as telcos globally spend about a trillion dollars in capital This kind of business cases, eliminating that two x factor, I mean, the character here is the ability to go monetize More new service I mean, it's obviously sort of new skills that they have to bring in a new talent. in order for or titties to go build applications so they can do Rev shares with the forties. the great conversation love to do. I mean the biggest shows that for us would be Mobile World Congress as an example, right? with our telco customers. Thanks for having me here, Sugar Yaar, Who's here inside the Cube bringing down five G, which is still pregame.
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Gordon Thomson, Cisco | Cisco Live EU 2019
(music) >> Live from Barcelona, Spain, it's theCube. Covering Cisco Live Europe. Brought to you by Cisco and it's eco system partners. >> Welcome back everyone. Live here in Barcelona. It's theCubes coverage day two of three days of coverage. I'm John Furrier With Stu Miniman and Dave Vellante. Dave in this segment. Our next guest is Gordon Thompson, Vice President, Global Enterprise Network from Cisco Worldwide. Run a lot of countries here in Cisco. Knows the territory. Knows the lay of the land in Europe, Middle East, Africa and Russia. Now global. Welcome to the Cube. >> Thank you very much. Glad to be with you. >> You're on stage in the keynote. You say we're here in Barcelona. Lot of action in Europe. Europe's different than North America, but you start to see them leading the trends on how to handle these complex environments like highly regulated compliance. GDPR, we've been hearing about that. Security, cyber security. So a lot of trends in Europe are actually leading in some areas. That's impacting the network. Your thoughts on this show so far. How's it going? >> Yeah. I think, there's a fundamental phenomenal opportunity for our customer base and for Cisco at the moment in terms of where technology is going. It's mostly being driven by software innovation in the business. For many, many years we built world class hardware and a software operating system that did one thing. It provided connectivity. But it did one thing. Reliable, secure, performance based connectivity but it did one thing. The opportunity now, going back to your question is we're developing software that doesn't do one thing. It's software that does multiple different things. On top of that hardware that therefore helps solve some of the challenges around compliance and all of these sorts of things, but at the same time start to provide much deeper insight and analytics into what's going on in your environment and that then starts to let you say, hey, there's information here in the network that I've never been exposed to before, that I'm now exposed to and I can start to do something meaningful with that data. That's the opportunity, I think, for our customers is how they monetize that. How they use that information. Providing that information on a real time basis is going to be the critical thing. We see lots, it's a very competitive environment Amir, we see lots of business in Amir looking to see how they can use technology to drive differentiation for them in the market and they're beginning to realize that data is the key to being able to do that and they're now seeing how much data they've got on their network that if they can get exposure to they can start to use in a meaningful way. Really exciting. It's very innovative here. We're seeing customers starting to realize how important the network is. >> In your keynote, you made a bunch of people uncomfortable saying you have to change. >> Yeah. >> And then admitted I don't like it when people tell me I have to change, but you need to change. What do they have to change? >> They have to think about truly how they're architecting and designing their networks. As I said earlier, on Ciscos an organization's been phenomenally successful but we've really done one thing in 30 years, provide reliable, secure, connectivity. And over the last four years our innovation strategy has changed to say we're not just going to deliver connectivity, we're going to look at how we can deliver automation on top of the network. We're going to look at how we deliver security embedded in the network. We're going to look at how we take real time analytical insights off of the network. When you think differently about how you use a network you'll then start to think differently about the value the network can bring. I was making that comment 'cause I was wanting customers to think about the network no longer just being something that's going to deliver connectivity. It's something that will absolutely drive business transformation for them if they approach it with that thought process in mind. It was really a challenge to get people to think slightly differently. >> Yeah. Wake up a little bit and say, okay, what's going on here? And I want to get your thoughts on the trend because the tail winds, I think that Cisco's feeling right now is, in every major inflection point there's always complexity and abstraction layers of software always take away the complexities. Software check, big time trend. But cloud scale and horizontal scale now with the Enterprise, HyperFlex out to the edge, ACI Anywhere, so you start to see Cisco as one large scalable network with complexities that's being managed by software across domains. This seems to be a beautiful formula for what customers want which is secure networks. Do you see it that way? Is that a major wave you're riding? Is that what customers are saying? Because I think you're getting at something that's important which is I'm moving packets around, moving data around but I got to put my solution out in front of customers. The applications. How they access and engage. These are big picture items, but what's your thoughts on this? >> Okay. It's interesting, right. 'cause what we've created is, so we've created this software overlay network in various different areas. We've created a fabric. In the data center we've created an ACI fabric. In the Branch and the Campus we've created what we call software defined access fabric. And in the ONE we've created this software defined ONE fabric with our WHIPTAIL acquisition. Also with Meraki. The interesting thing is people have created these software fabrics to drive southbound automation onto the network to save money. To move more quickly. What we are saying to our customers is actually the value isn't just about driving southbound automation onto each of these fabrics, it's about how you take information from each of these fabrics, connect that information together holistically and then start to provide more value around behavioral analytics. To secure your environment more. Et cetera, et cetera. You're going to see individual fabrics, but then what Dave Goeckeler was talking about was how he connects these fabrics or domains together. Connecting them together is going to help us secure the environment even more effectively. It's also going to help us analyze what's going on more effectively as well. This is really the sweet spot, I think, for us to work more closely with our customers. >> Talk about security because I think this is a great point. I think if you guys can, well you have the fabrics now, product portfolio has broadened. It's filled in, but security still is hot. It's still number one. You guys are embedding that foundational into the network and lifting the data up to create insight. What are some of the actionable things that you're seeing enabled from, one the fabrics coming together and talk about the dynamic of security specifically because if you don't fix the security paradigm at the network level, it's a house of cards. Everything crashes. That's my opinion. Your thoughts. Do you agree with that? >> I hope that nothing crashes at entity, but the key thing, I think is, we like to say we put security in the network, whereas we looked at all of the other networking vendors applying security on top of the network. >> What's the difference? Explain the difference. >> In our own, one word each with two letters in them but a massive difference in terms of what they do. Ultimately the network can provide us with loads of contextual information around what's happening in the environment. It's about how you use that information in a real time basis to help make better security decisions. It's really taking the value of networking devices and passing that information from a network switch or a wireless controller to a security policy control capability is really where we start to see value come together. And it sees things that are important to us. For example, I met with a sales leader recently in a very large pharmaceutical company in Europe, and their problem was their salespeople were handing in their resignation but they were doing it the day after they'd taken all the intellectual property out of the company. They had gone and taken all of the customer data base. They'd put it on a stick. They put it in their pocket. And they went away. It happens every day. The challenge is the network should be able to see a behavioral change. If that was you or me we normally perform the same activities on the network every day. We don't really change what we do, but the minute we start to go to old servers to download information that we haven't downloaded in years, you know, that's a behavioral change. And the network should be able to identify that, pass that information to the network administrator and deal with it so we can stop that sort of data leakage from our organization. These are the sorts of things that I think are exciting. >> And Cisco's unique because of the scope of your portfolio or the technology? >> Well, a bit of both. Cisco's unique because of the scope of the technology, but it's also about the amount of information we take off the network. You know, people talked about in this software overlay world the network becoming, hardware becoming commoditized. Oh, Cisco, your hardwire is going to be commoditized. We'll move to white box. The reality is it's the power of our hardware, our ASIC Design that allows us to pull all of this information off the network. People are beginning to realize how important data is now. And now they're beginning to see actually hardware's really important. Although it's the software that does all the sexy stuff, hardware's really important. We're beginning to see customers recognize two things, the breadth of the portfolio, as we mentioned earlier on, but also the power of the hardware to allow the software to do everything it does. >> Gordon, I know you got to go. Thanks for coming on. One final question while you're here 'cause I know you have a unique perspective. Want to get it real quick. Quick soundbite here. Global is now a big part of everyone's plan. Global economy. You have good experience globally with Cisco and also here in Amir, how should companies think about global networking? What's your insight into how people should start thinking about global architectures, global clouds, global networks? Your thoughts. >> I think every organization is looking to build out these capabilities. There's absolutely no doubt they are, but I think the way to approach it nowadays with all of the software capabilities we have, is to build bit by bit, right? To build your networks in different islands and then look to how you join those islands together. I think, ultimately, that's how most organizations are looking to move forward. From our point of view, I think, we'll look to connect those islands or fabrics together with the power of data. Ultimately, I think, we've always said data is the new oil, but I think, truly in the networking industry now, data is the new oil and it's truly how organizations will differentiate themselves in the future. >> Gordon, thank you for spending the time on the Cube. I know you got to hard stop. Appreciate it. >> No problem. >> Thank you for your precious time. It's the Cube live coverage from Barcelona. I'm John Furrier with Dave Elante. More live coverage. Stay with us after this short break. (techno music)
SUMMARY :
Brought to you by Cisco and Knows the lay of the land in Glad to be with you. You're on stage in the keynote. but at the same time start to provide saying you have to change. What do they have to change? in the network. but I got to put my solution And in the ONE we've created and lifting the data up to create insight. but the key thing, I think is, What's the difference? but the minute we start that does all the sexy stuff, Want to get it real quick. and then look to how you spending the time on the Cube. It's the Cube live
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Part 1: Andre Pienaar, C5 Capital | Exclusive CUBE Conversation, December 2018
[Music] when welcome to the special exclusive cube conversation here in Palo Alto in our studios I'm John for your host of the cube we have a very special guest speaking for the first time around some alleged alleged accusations and also innuendo around the Amazon Web Services Jedi contract and his firm c5 capital our guest as Andre Pienaar who's the founder of c5 capital Andre is here for the first time to talk about some of the hard conversations and questions surrounding his role his firm and the story from the BBC Andre thanks for a rat for meeting with me John great to have me thank you so you're at the center of a controversy and just for the folks who know the cube know we interviewed a lot of people I've interviewed you at Amazon web sources summit Teresa Carl's event and last year I met you and bought a rein the work you're doing there so I've met you a few times so I don't know your background but I want to drill into it because I was surprised to see the BBC story come out last week that was basically accusing you of many things including are you a spy are you infiltrating the US government through the Jedi contract through Amazon and knowing c-5 capital I saw no correlation when reading your article I was kind of disturbed but then I saw I said a follow-on stories it just didn't hang together so I wanted to press you on some questions and thanks for coming in and addressing them appreciate it John thanks for having me so first thing I want to ask you is you know it has you at the center this firm c5 capital that you the founder of at the center of what looks like to be the fight for the big ten billion dollar DoD contract which has been put out to multiple vendors so it's not a single source deal we've covered extensively on silicon angle calm and the cube and the government the government Accounting Office has ruled that there are six main benefits of going with a sole provider cloud this seems to be the war so Oracle IBM and others have been been involved we've been covering that so it kind of smells like something's going along with the story and I just didn't believe some of the things I read and I want to especially about you and see five capitals so I want to dig into what the first thing is it's c5 capital involved in the Jedi contract with AWS Sean not at all we have absolutely no involvement in the Jedi contract in any way we're not a bidder and we haven't done any lobbying as has been alleged by some of the people who've been making this allegation c5 has got no involvement in the general contract we're a venture capital firm with a British venture capital firm we have the privilege of investing here in the US as a foreign investor and our focus really is on the growth and the success of the startups that we are invested in so you have no business interest at all in the deal Department of Defense Jedi contract none whatsoever okay so to take a minute to explain c5 firm I read some of the stories there and some of the things were intricate structures of c5 cap made it sound like there was like a cloak-and-dagger situation I want to ask you some hard questions around that because there's a link to a Russian situation but before we get to there I want to ask you explain what is c5 capital your mission what are the things that you're doing c5 is a is a British venture capital firm and we are focused on investing into fast-growing technology companies in three areas cloud computing cyber security and artificial intelligence we have two parts our business c5 capital which invests into late stage companies so these are companies that typically already have revenue visibility and profitability but still very fast-growing and then we also have a very early stage startup platform that look at seed state investment and this we do through two accelerators to social impact accelerators one in Washington and one in Bahrain and it's just size of money involved just sort of order magnitude how many funds do you have how is it structure again just share some insight on that is it is there one firm is there multiple firms how is it knows it work well today the venture capital business has to be very transparent it's required by compliance we are a regulated regulated firm we are regulated in multiple markets we regulated here in the US the sec as a foreign investor in london by the financial conduct authority and in Luxembourg where Afonso based by the regulatory authorities there so in the venture capital industry today you can't afford to be an opaque business you have to be transparent at all levels and money in the Western world have become almost completely transparent so there's a very comprehensive and thorough due diligence when you onboard capital called know your client and the requirements standard requirement now is that whenever you're onboard capital from investor you're gonna take it right up to the level of the ultimate beneficial ownership so who actually owns this money and then every time you invest and you move your money around it gets diligence together different regulators and in terms of disclosure and the same applies often now with clients when our portfolio companies have important or significant clients they also want to know who's behind the products and the services they receive so often our boards our board directors and a shell team also get diligence by by important clients so explain this piece about the due diligence and the cross country vetting that goes on is I think it's important I want to get it out because how long has been operating how many deals have you done you mentioned foreign investor in the United States you're doing deals in the United States I know I've met one of your portfolio companies at an event iron iron on it iron net general Keith Alexander former head of the NSA you know get to just work with him without being vetted I guess so so how long a c5 capital been in business and where have you made your investments you mentioned cross jurisdiction across countries whatever it's called I don't know that so we've been and we've been in existence for about six years now our main focus is investing in Europe so we help European companies grow globally Europe historically has been underserved by venture capital we on an annual basis we invest about twenty seven billion dollars gets invested in venture capital in Europe as opposed to several multiples of that in the US so we have a very important part to play in Europe to how European enterprise software companies grow globally other important markets for us of course are Israel which is a major center of technology innovation and and the Middle East and then the u.s. the u.s. is still the world leader and venture capital both in terms of size but also in terms of the size of the market and of course the face and the excitement of the innovation here I want to get into me early career because again timing is key we're seeing this with you know whether it's a Supreme Court justice or anyone in their career their past comes back to haunt them it appears that has for you before we get there I want to ask you about you know when you look at the kind of scope of fraud and corruption that I've seen in just on the surface of government thing the government bit Beltway bandits in America is you got a nonprofit that feeds a for-profit and then what you know someone else runs a shell corporation so there's this intricate structures and that word was used which it kind of implies shell corporations a variety of backroom kind of smokey deals going on you mentioned transparency I do you have anything to hide John in in in our business we've got absolutely nothing to hide we have to be transparent we have to be open if you look at our social media profile you'll see we are communicating with the market almost on a daily basis every time we make an investment we press release that our website is very clear about who's involved enough who our partners are and the same applies to my own personal website and so in terms of the money movement around in terms of deploying investments we've seen Silicon Valley VCS move to China get their butts handed to them and then kind of adjust their scenes China money move around when you move money around you mentioned disclosure what do you mean there's filings to explain that piece it's just a little bit so every time we make an investment into a into a new portfolio company and we move the money to that market to make the investment we have to disclose who all the investors are who are involved in that investment so we have to disclose the ultimate beneficial ownership of all our limited partners to the law firms that are involved in the transactions and those law firms in turn have applications in terms of they own anti-money laundering laws in the local markets and this happens every time you move money around so I I think that the level of transparency in venture capital is just continue to rise exponentially and it's virtually impossible to conceal the identity of an investor this interesting this BBC article has a theme of national security risk kind of gloom and doom nuclear codes as mentioned it's like you want to scare someone you throw nuclear codes at it you want to get people's attention you play the Russian card I saw an article on the web that that said you know anything these days the me2 movement for governments just play the Russian card and you know instantly can discredit someone's kind of a desperation act so you got confident of interest in the government national security risk seems to be kind of a theme but before we get into the BBC news I noticed that there was a lot of conflated pieces kind of pulling together you know on one hand you know you're c5 you've done some things with your hat your past and then they just make basically associate that with running amazon's jedi project yes which i know is not to be true and you clarified that joan ends a problem joan so as a venture capital firm focused on investing in the space we have to work with all the Tier one cloud providers we are great believers in commercial cloud public cloud we believe that this is absolutely transformative not only for innovation but also for the way in which we do venture capital investment so we work with Amazon Web Services we work with Microsoft who work with Google and we believe that firstly that cloud has been made in America the first 15 companies in the world are all in cloud companies are all American and we believe that cloud like the internet and GPS are two great boons which the US economy the u.s. innovation economy have provided to the rest of the world cloud computing is reducing the cost of computing power with 50 percent every three years opening up innovation and opportunities for Entrepreneurship for health and well-being for the growth of economies on an unprecedented scale cloud computing is as important to the global economy today as the dollar ease as the world's reserve currency so we are great believers in cloud we great believers in American cloud computing companies as far as Amazon is concerned our relationship with Amazon Amazon is very Amazon Web Services is very clear and it's very defined we participate in a public Marcus program called AWS activate through which AWS supports hundreds of accelerators around the world with know-how with mentoring with teaching and with cloud credits to help entrepreneurs and startups grow their businesses and we have a very exciting focus for our two accelerators which is on in Washington we focus on peace technology we focus on taking entrepreneurs from conflict countries like Sudan Nigeria Pakistan to come to Washington to work on campus in the US government building the u.s. Institute for peace to scale these startups to learn all about cloud computing to learn how they can grow their businesses with cloud computing and to go back to their own countries to build peace and stability and prosperity their heaven so we're very proud of this mission in the Middle East and Bahrain our focus is on on female founders and female entrepreneurs we've got a program called nebula through which we empower female founders and female entrepreneurs interesting in the Middle East the statistics are the reverse from what we have in the West the majority of IT graduates in the Middle East are fimo and so there's a tremendous talent pool of of young dynamic female entrepreneurs coming out of not only the Gulf but the whole of the MENA region how about a relation with Amazon websites outside of their normal incubators they have incubators all over the place in the Amazon put out as Amazon Web Services put out a statement that said hey you know we have a lot of relationships with incubators this is normal course of business I know here in Silicon Valley at the startup loft this is this is their market filled market playbook so you fit into that is that correct as I'm I get that that's that's absolutely correct what we what is unusual about a table insists that this is a huge company that's focused on tiny startups a table started with startups it double uses first clients with startups and so here you have a huge business that has a deep understanding of startups and focus on startups and that's enormous the attractor for us and terrific for our accelerators department with them have you at c5 Capitol or individually have any formal or conversation with Amazon employees where you've had outside of giving feedback on products where you've tried to make change on their technology make change with their product management teams engineering you ever had at c5 capital whore have you personally been involved in influencing Amazon's product roadmap outside they're just giving normal feedback in the course of business that's way above my pay grade John firstly we don't have that kind of technical expertise in C 5 C 5 steam consists of a combination of entrepreneurs like myself people understand money really well and leaders we don't have that level of technical expertise and secondly that's what one our relationship with AWS is all about our relationship is entirely limited to the two startups and making sure that the two accelerators in making sure that the startups who pass through those accelerators succeed and make social impact and as a partner network component Amazon it's all put out there yes so in in a Barren accelerator we've we formed part of the Amazon partner network and the reason why we we did that was because we wanted to give some of the young people who come through the accelerator and know mastering cloud skills an opportunity to work on some real projects and real live projects so some of our young golf entrepreneurs female entrepreneurs have been working on building websites on Amazon Cloud and c5 capital has a relationship with former government officials you funded startups and cybersecurity that's kind of normal can you explain that positioning of it of how former government if it's whether it's US and abroad are involved in entrepreneurial activities and why that is may or may not be a problem certainly is a lot of kind of I would say smoke around this conversation around coffin of interest and you can you explain intelligence what that was it so I think the model for venture capital has been evolving and increasingly you get more and more differentiated models one of the key areas in which the venture capital model is changed is the fact that operating partners have become much more important to the success of venture capital firms so operating partners are people who bring real world experience to the investment experience of the investment team and in c-five we have the privilege of having a terrific group of operating partners people with both government and commercial backgrounds and they work very actively enough firm at all levels from our decision-making to the training and the mentoring of our team to helping us understand the way in which the world is exchanging to risk management to helping uh portfolio companies grow and Silicon Valley true with that to injuries in Horowitz two founders mr. friendly they bring in operating people that have entrepreneurial skills this is the new model understand order which has been a great source of inspiration to us for our model and and we built really believe this is a new model and it's really critical for the success of venture capitals to be going forward and the global impact is pretty significant one of things you mentioned I want to get your take on is as you operate a global transaction a lots happened a lot has to happen I mean we look at the ICO market on the cryptocurrency side its kind of you know plummeting obsoletes it's over now the mood security children's regulatory and transparency becomes critical you feel fully confident that you haven't you know from a regulatory standpoint c5 capital everything's out there absolutely risk management and regulated compliance and legal as the workstream have become absolutely critical for the success of venture capital firms and one of the reasons why this becomes so important John is because the venture capital world over the last few years have changed dramatically historically all the people involved in venture capital had very familiar names and came from very familiar places over the last few years with a diversification of global economic growth we've seen it's very significant amounts of money being invest invested in startups in China some people more money will invest in startups this year in China than in the US and we've seen countries like Saudi Arabia becoming a major source of venture capital funding some people say that as much as 70% of funding rounds this year in some way or another originated from the Gulf and we've seen places like Russia beginning to take an interest in technology innovation so the venture capital world is changing and for that reason compliance and regulation have become much more important but if Russians put 200 million dollars in face book and write out the check companies bright before that when the after 2008 we saw the rise of social networking I think global money certainly has something that I think a lot of people start getting used to and I want on trill down into that a little bit we talked about this BBC story that that hit and the the follow-on stories which actually didn't get picked up was mostly doing more regurgitation of the same story but one of the things that that they focus in on and the story was you and the trend now is your past is your enemy these days you know they try to drum up stuff in the past you've had a long career some of the stuff that they've been bringing in to paint you and the light that they did was from your past so I wanted to explore that with you I know you this is the first time you've talked about this and I appreciate you taking the time talk about your early career your background where you went to school because the way I'm reading this it sounds like you're a shady character I like like I interviewed on the queue but I didn't see that but you know I'm going to pressure here for that if you don't mind I'd like to to dig into that John thank you for that so I've had the I've had the privilege of a really amazingly interesting life and at the heart of at the heart of that great adventures been people and the privilege to work with really great people and good people I was born in South Africa I grew up in Africa went to school there qualified as a lawyer and then came to study in Britain when I studied international politics when I finished my studies international politics I got head hunted by a US consulting firm called crow which was a start of a 20 years career as an investigator first in crawl where I was a managing director in the London and then in building my own consulting firm which was called g3 and all of this led me to cybersecurity because as an investigator looking into organized crime looking into corruption looking into asset racing increasingly as the years went on everything became digital and I became very interested in finding evidence on electronic devices but starting my career and CRO was tremendous because Jules Kroll was a incredible mentor he could walk through an office and call everybody by their first name any Kroll office anywhere in the world and he always took a kindly interest in the people who work for him so it was a great school to go to and and I worked on some terrific cases including some very interesting Russian cases and Russian organized crime cases just this bag of Kroll was I've had a core competency in doing investigative work and also due diligence was that kind of focus yes although Kroll was the first company in the world to really have a strong digital practice led by Alan Brugler of New York Alan established the first computer forensics practice which was all focused about finding evidence on devices and everything I know about cyber security today started with me going to school with Alan Brolin crawl and they also focused on corruption uncovering this is from Wikipedia Kroll clients help Kroll helps clients improve operations by uncovering kickbacks fraud another form of corruptions other specialty areas is forensic accounting background screening drug testing electronic investigation data recovery SATA result Omar's McLennan in 2004 for 1.9 billion mark divested Kroll to another company I'll take credit risk management to diligence investigator in Falls Church Virginia over 150 countries call Kroll was the first CRO was the first household brand name in this field of of investigations and today's still is probably one of the strongest brand names and so it was a great firm to work in and was a great privilege to be part of it yeah high-end high-profile deals were there how many employees were in Kroll cuz I'd imagine that the alumni that that came out of Kroll probably have found places in other jobs similar to yes do an investigative work like you know they out them all over the world many many alumni from Kroll and many of them doing really well and doing great work ok great so now the next question want to ask you is when you in Kroll the South Africa connection came up so I got to ask you it says business side that you're a former South African spy are you a former South African spy no John I've never worked for any government agency and in developing my career my my whole focus has been on investigations out of the Kroll London office I did have the opportunity to work in South Africa out of the Kroll London office and this was really a seminal moment in my career when I went to South Africa on a case for a major international credit-card company immediately after the end of apartheid when democracy started to look into the scale and extent of credit card fraud at the request of this guy what year was there - how old were you this was in 1995 1996 I was 25 26 years old and one of the things which this credit card company asked me to do was to assess what was the capability of the new democratic government in South Africa under Nelson Mandela to deal with crime and so I had the privilege of meeting mr. Mandela as the president to discuss this issue with him and it was an extraordinary man the country's history because there was such an openness and a willingness to to address issues of this nature and to grapple with them so he was released from prison at that time I remember those days and he became president that's why he called you and you met with him face to face of a business conversation around working on what the future democracy is and trying to look at from a corruption standpoint or just kind of in general was that what was that conversation can you share so so that so the meeting involved President Mandela and and the relevant cabinet ministers the relevant secretaries and his cabinet - responsible for for these issues and the focus of our conversation really started with well how do you deal with credit card fraud and how do you deal with large-scale fraud that could be driven by organized crime and at the time this was an issue of great concern to the president because there was bombing in Kate of a Planet Hollywood cafe where a number of people got very severely injured and the president believed that this could have been the result of a protection racket in Cape Town and so he wanted to do something about it he was incredibly proactive and forward-leaning and in an extraordinary way he ended the conversation by by asking where the Kroll can help him and so he commissioned Kroll to build the capacity of all the black officers that came out of the ANC and have gone into key government positions on how to manage organized crime investigations it was the challenge at that time honestly I can imagine apartheid I remember you know I was just at a college that's not properly around the same age as you it was a dynamic time to say the least was his issue around lack of training old school techniques because you know that was right down post-cold-war and then did what were the concerns not enough people was it just out of control was it a corrupt I mean just I mean what was the core issue that Nelson wanted to hire Kroll and you could work his core issue was he wanted to ensure the stability of South Africa's democracy that was his core focus and he wanted to make South Africa an attractive place where international companies felt comfortable and confident in investing and that was his focus and he felt that at that time because so many of the key people in the ANC only had training in a cold war context that there wasn't a Nessy skill set to do complex financial or more modern investigations and it was very much focused he was always the innovator he was very much focused on bringing the best practices and the best investigative techniques to the country he was I felt in such a hurry that he doesn't want to do this by going to other governments and asking for the help he wanted to Commission it himself and so he gave he gave a crawl with me as the project leader a contract to do this and my namesake Francois Pienaar has become very well known because of the film Invictus and he's been he had the benefit of Mandela as a mentor and as a supporter and that changed his career the same thing happened to me so what did he actually asked you to do was it to train build a force because there's this talk that and was a despite corruption specifically it was it more both corruption and or stability because they kind of go hand in hand policy and it's a very close link between corruption and instability and and president Ellis instructions were very clear to Crowley said go out and find me the best people in the world the most experienced people in the world who can come to South Africa and train my people how to fight organized crime so I went out and I found some of the best people from the CIA from mi6 the British intelligence service from the Drug Enforcement Agency here in the US form officers from the Federal Bureau of Investigation's detectives from Scotland Yard prosecutors from the US Justice Department and all of them for a number of years traveled to South Africa to train black officers who were newly appointed in key roles in how to combat organized crime and this was you acting as an employee he had crow there's not some operative this is he this was me very much acting as a as an executive and crow I was the project leader Kroll was very well structured and organized and I reported to the chief executive officer in the London office nor Garret who was the former head of the CIA's Near East Division and Nelson Mandela was intimately involved in this with you at Krall President Mandela was the ultimate support of this project and he then designated several ministers to work on it and also senior officials in the stories that had been put out this past week they talked about this to try to make it sound like you're involved on two sides of the equation they bring up scorpions was this the scorpions project that they referred to so it was the scorpions scorpion sounds so dangerous and a movie well there's a movie a movie does feature this so at the end of the training project President Mandela and deputy president Thabo Mbeki who subsequently succeeded him as president put together a ministerial committee to look at what should they do with the capacity that's been built with this investment that they made because for a period of about three years we had all the leading people the most experienced people that have come out of some of the best law enforcement agencies and some of the best intelligence services come and trained in South Africa and this was quite this was quite something John because many of the senior officers in the ANC came from a background where they were trained by the opponents of the people came to treat trained them so so many of them were trained by the Stasi in East Germany some of them were trained by the Russian KGB some of them were trained by the Cubans so we not only had to train them we also had to win their trust and when we started this that's a diverse set of potential dogma and or just habits a theory modernised if you will right is that what the there was there was a question of of learning new skills and there was a question about also about learning management capabilities there was also question of learning the importance of the media for when you do difficult and complex investigations there was a question about using digital resources but there was also fundamentally a question of just building trust and when we started this program none of the black officers wanted to be photographed with all these foreign trainers who were senior foreign intelligence officers when we finished that everyone wanted to be in the photograph and so this was a great South African success story but the President and the deputy president then reflected on what to do with his capacity and they appointed the ministerial task force to do this and we were asked to make recommendations to this Minister ministerial task force and one of the things which we did was we showed them a movie because you referenced the movie and the movie we showed them was the untouchables with Kevin Costner and Sean Connery which is still one of my favorite and and greatest movies and the story The Untouchables is about police corruption in Chicago and how in the Treasury Department a man called Eliot Ness put together a group of officers from which he selected from different places with clean hands to go after corruption during the Probie and this really captured the president's imagination and so he said that's what he want and Ella yeah okay so he said della one of the untouchables he wanted Eliot Ness exactly Al Capone's out there and and how many people were in that goodness so we asked that we we established the government then established decided to establish and this was passed as a law through Parliament the director of special operations the DSO which colloquy became known as the scorpions and it had a scorpion as a symbol for this unit and this became a standalone anti-corruption unit and the brilliant thing about it John was that the first intake of scorpion officers were all young black graduates many of them law graduates and at the time Janet Reno was the US Attorney General played a very crucial role she allowed half of the first intake of young cratchits to go to Quantico and to do the full FBI course in Quantico and this was the first group of foreign students who've ever been admitted to Quantico to do the full Quantico were you involved at what score's at that time yes sir and so you worked with President Mandela yes the set of the scorpions is untouchable skiing for the first time as a new democracy is emerging the landscape is certainly changing there's a transformation happening we all know the history laugh you don't watch Invictus probably great movie to do that you then worked with the Attorney General United States to cross-pollinate the folks in South Africa black officers law degrees Samar's fresh yes this unit with Quantico yes in the United States I had the privilege of attending the the graduation ceremony of the first of South African officers that completed the Quantico course and representing crow they on the day you had us relationships at that time to crawl across pollen I had the privilege of working with some of the best law enforcement officers and best intelligence officers that has come out of the u.s. services and they've been tremendous mentors in my career they've really shaped my thinking they've shaped my values and they've they've shaved my character so you're still under 30 at this time so give us a is that where this where are we in time now just about a 30 so you know around the nine late nineties still 90s yeah so client-server technologies there okay so also the story references Leonard McCarthy and these spy tapes what is this spy tape saga about it says you had a conversation with McCarthy me I'm thinking that a phone tap explain that spy tape saga what does it mean who's Lennon McCarthy explain yourself so so so Leonard McCarthy it's a US citizen today he served two terms as the vice president for institutional integrity at the World Bank which is the world's most important anti-corruption official he started his career as a prosecutor in South Africa many years ago and then became the head of the economic crimes division in the South African Justice Department and eventually became the head of the scorpions and many years after I've left Kroll and were no longer involved in in the work of the scorpions he texted me one evening expressing a concern and an anxiety that I had about the safety of his family and I replied to him with two text messages one was a Bible verse and the other one was a Latin saying and my advice name was follow the rule of law and put the safety of your family first and that was the advice I gave him so this is how I imagined the year I think of it the internet was just there this was him this was roundabout 2000 December 2007 okay so there was I phone just hit so text messaging Nokia phones all those big yeah probably more text message there so you sitting anywhere in London you get a text message from your friend yep later this past late tonight asking for help and advice and I gave him the best advice I can he unfortunately was being wiretapped and those wiretaps were subsequently published and became the subject of much controversy they've now been scrutinized by South Africa's highest court and the court has decided that those wiretaps are of no impact and of importance in the scheme of judicial decision-making and our unknown provenance and on and on unknown reliability they threw it out basically yeah they're basically that's the president he had some scandals priors and corruption but back to the tapes you the only involvement on the spy tapes was friend sending you a text message that says hey I'm running a corruption you know I'm afraid for my life my family what do I do and you give some advice general advice and that's it as there was there any more interactions with us no that's it that's it okay so you weren't like yeah working with it hey here's what we get strategy there was nothing that going on no other interactions just a friendly advice and that's what they put you I gave him my I gave him my best advice when you when you work in when you work as an investigator very much as and it's very similar in venture capital it's all about relationships and you want to preserve relationships for the long term and you develop deep royalties to its people particularly people with whom you've been through difficult situations as I have been with Leonard much earlier on when I was still involved in Kroll and giving advice to South African government on issues related to the scorpius so that that has a lot of holes and I did think that was kind of weird they actually can produce the actual tax I couldn't find that the spy tapes so there's a spy tape scandal out there your name is on out on one little transaction globbed on to you I mean how do you feel about that I mean you must've been pretty pissed when you saw that when you do it when when you do when you do investigative work you see really see everything and all kinds of things and the bigger the issues that you deal with the more frequently you see things that other people might find unusual I are you doing any work right now with c5 at South Africa and none whatsoever so I've I retired from my investigative Korea in 2014 I did terrific 20 years as an investigator during my time as investigator I came to understood the importance of digital and cyber and so at the end of it I saw an opportunity to serve a sector that historically have been underserved with capital which is cyber security and of course there are two areas very closely related to cyber security artificial intelligence and cloud and that's why I created c5 after I sold my investigator firm with five other families who equally believed in the importance of investing private capital to make a difference invest in private capital to help bring about innovation that can bring stability to the digital world and that's the mission of c-5 before I get to the heart news I want to drill in on the BBC stories I think that's really the focal point of you know why we're talking just you know from my standpoint I remember living as a young person in that time breaking into the business you know my 20s and 30s you had Live Aid in 1985 and you had 1995 the internet happened there was so much going on between those that decade 85 to 95 you were there I was an American so I didn't really have a lot exposure I did some work for IBM and Europe in 1980 says it's co-op student but you know I had some peak in the international world it must been pretty dynamic the cross-pollination the melting pot of countries you know the Berlin Wall goes down you had the cold war's ending you had apartheid a lot of things were going on around you yes so in that dynamic because if if the standard is you had links to someone you know talked about why how important it was that this melting pot and how it affected your relationships and how it looks now looking back because now you can almost tie anything to anything yes so I think the 90s was one of the most exciting periods of time because you had the birth of the internet and I started working on Internet related issues yet 20 million users today we have three and a half billion users and ten billion devices unthinkable at the time but in the wake of the internet also came a lot of changes as you say the Berlin Wall came down democracy in South Africa the Oslo peace process in the time that I worked in Kroll some of them made most important and damaging civil wars in Africa came to an end including the great war in the Congo peace came to Sudan and Angola the Ivory Coast so a lot of things happening and if you have a if you had a an international career at that time when globalization was accelerating you got to no a lot of people in different markets and both in crow and in my consulting business a key part of what it but we did was to keep us and Western corporations that were investing in emerging markets safe your credibility has been called in questions with this article and when I get to in a second what I want to ask you straight up is it possible to survive in the international theatre to the level that you're surviving if what they say is true if you if you're out scamming people or you're a bad actor pretty much over the the time as things get more transparent it's hard to survive right I mean talk about that dynamic because I just find it hard to believe that to be successful the way you are it's not a johnny-come-lately firms been multiple years operating vetted by the US government are people getting away in the shadows is it is is it hard because I almost imagine those are a lot of arbitrage I imagine ton of arbitrage that you that are happening there how hard or how easy it is to survive to be that shady and corrupt in this new era because with with with investigated with with intelligence communities with some terrific if you follow the money now Bitcoin that's a whole nother story but that's more today but to survive the eighties and nineties and to be where you are and what they're alleging I just what's your thoughts well to be able to attract capital and investors you have to have very high standards of governance and compliance because ultimately that's what investors are looking for and what investors will diligence when they make an investment with you so to carry the confidence of investors good standards of governance and compliance are of critical importance and raising venture capital and Europe is tough it's not like the US babe there's an abundance of venture capital available it's very hard Europe is under served by capital the venture capital invested in the US market is multiple of what we invest in Europe so you need to be even more focused on governance and compliance in Europe than you would be perhaps on other markets I think the second important point with Gmail John is that technology is brought about a lot of transparency and this is a major area of focus for our piece tech accelerator where we have startups who help to bring transparency to markets which previously did not have transparency for example one of the startups that came through our accelerator has brought complete transparency to the supply chain for subsistence farmers in Africa all the way to to the to the shelf of Walmart or a big grocery retailer in in the US or Europe and so I think technology is bringing a lot more more transparency we also have a global anti-corruption Innovation Challenge called shield in the cloud where we try and find and recognize the most innovative corporations governments and countries in the space so let's talk about the BBC story that hit 12 it says is a US military cloud the DoD Jedi contractor that's coming to award the eleventh hour safe from Russia fears over sensitive data so if this essentially the headline that's bolded says a technology company bidding for a Pentagon contract that's Amazon Web Services to store sensitive data has close partnerships with a firm linked to a sanctioned Russian oligarch the BBC has learned goes on to essentially put fear and tries to hang a story that says the national security of America is at risk because of c5u that's what we're talking about right now so so what's your take on this story I mean did you wake up and get an email said hey check out the BBC you're featured in and they're alleging that you have links to Russia and Amazon what Jon first I have to go I first have to do a disclosure I've worked for the BBC as an investigator when I was in Kroll and in fact I let the litigation support for the BBC in the biggest libel claim in British history which was post 9/11 when the BBC did a broadcast mistakenly accusing a mining company in Africa of laundering money for al-qaeda and so I represented the BBC in this case I was the manager hired you they hired me to delete this case for them and I'm I helped the BBC to reduce a libel claim of 25 million dollars to $750,000 so I'm very familiar with the BBC its integrity its standards and how it does things and I've always held the BBC in the highest regard and believed that the BBC makes a very important contribution to make people better informed about the world so when I heard about the story I was very disappointed because it seemed to me that the BBC have compromised the independence and the independence of the editorial control in broadcasting the story the reason why I say that is because the principal commentator in this story as a gentleman called John Wheeler who's familiar to me as a someone who's been trolling our firm on internet for the last year making all sorts of allegations the BBC did not disclose that mr. Weiler is a former Oracle executive the company that's protesting the Jedi bidding contract and secondly that he runs a lobbying firm with paid clients and that he himself often bid for government contracts in the US government context you're saying that John Wheeler who's sourced in the story has a quote expert and I did check him out I did look at what he was doing I checked out his Twitter he seems to be trying to socialise a story heavily first he needed eyes on LinkedIn he seems to be a consultant firm like a Beltway yes he runs a he runs a phone called in interoperability Clearing House and a related firm called the IT acquisition Advisory Council and these two organizations work very closely together the interoperability Clearing House or IC H is a consulting business where mr. Weiler acts for paying clients including competitors for this bidding contract and none of this was disclosed by the BBC in their program the second part of this program that I found very disappointing was the fact that the BBC in focusing on the Russian technology parks cocuwa did not disclose the list of skok of our partners that are a matter of public record on the Internet if you look at this list very closely you'll see c5 is not on there neither Amazon Web Services but the list of companies that are on there are very familiar names many of them competitors in this bidding process who acted as founding partners of skok about Oracle for example as recently as the 28th of November hosted what was described as the largest cloud computing conference in Russia's history at Skolkovo this is the this is the place which the BBC described as this notorious den of spies and at this event which Oracle hosted they had the Russian presidential administration on a big screen as one of their clients in Russia so some Oracle is doing business in Russia they have like legit real links to Russia well things you're saying if they suddenly have very close links with Skolkovo and so having a great many other Khayyam is there IBM Accenture cisco say Microsoft is saying Oracle is there so Skolkovo has a has a very distinguished roster of partners and if the BBC was fair and even-handed they would have disclosed us and they would have disclosed the fact that neither c5 nor Amazon feature as Corcovado you feel that the BBC has been duped the BBC clearly has been duped the program that they broadcasted is really a parlor game of six degrees of separation which they try to spun into a national security crisis all right so let's tell us John while ago you're saying John Wyler who's quoted in the story as an expert and by the way I read in the story my favorite line that I wanted to ask you on was there seems to be questions being raised but the question is being raised or referring to him so are you saying that he is not an expert but a plant for the story what's what's his role he's saying he works for Oracle or you think do you think he's being paid by Oracle like I can't comment on mr. Wireless motivation what strikes me is the fact that is a former Oracle executive what's striking is that he clearly on his website for the IC H identifies several competitors for the Jedi business clients and that all of this should have been disclosed by the BBC rather than to try and characterize and portray him as an independent expert on this story well AWS put out a press release or a blog post essentially hum this you know you guys had won it we're very clear and this I know it goes to the top because that's how Amazon works nothing goes out until it goes to the top which is Andy chassis and the senior people over there it says here's the relationship with c5 and ATS what school you use are the same page there but also they hinted the old guard manipulation distant I don't think they use the word disinformation campaign they kind of insinuate it and that's what I'm looking into I want to ask you are you part are you a victim of a disinformation campaign do you believe that you're not a victim being targeted with c5 as part of a disinformation campaign put on by a competitor to AWS I think what we've seen over the course of this last here is an enormous amount of disinformation around this contract and around this bidding process and they've a lot of the information that has been disseminated has not only not been factual but in some cases have been patently malicious well I have been covering Amazon for many many years this guy Tom Wyler is in seems to be circulating multiple reports invested in preparing for this interview I checked Vanity Fair he's quoted in Vanity Fair he's quoted in the BBC story and there's no real or original reporting other than those two there's some business side our article which is just regurgitating the Business Insider I mean the BBC story and a few other kind of blog stories but no real original yes no content don't so in every story that that's been written on this subject and as you say most serious publication have thrown this thrown these allegations out but in the in those few instances where they've managed to to publish these allegations and to leverage other people's credibility to their advantage and leverage other people's credibility for their competitive advantage John Wheeler has been the most important and prominent source of the allegations someone who clearly has vested commercial interests someone who clearly works for competitors as disclosed on his own website and none of this has ever been surfaced or addressed I have multiple sources have confirmed to me that there's a dossier that has been created and paid for by a firm or collection of firms to discredit AWS I've seen some of the summary documents of that and that is being peddled around to journalists we have not been approached yet I'm not sure they will because we actually know the cloud what cloud computing is so I'm sure we could debunk it by just looking at it and what they were putting fors was interesting is this an eleventh-hour a desperation attempt because I have the Geo a report here that was issued under Oracle's change it says there are six conditions why we're looking at one sole cloud although it's not a it's a multiple bid it's not an exclusive to amazon but so there's reasons why and they list six service levels highly specialized check more favorable terms and conditions with a single award expected cause of administration of multiple contracts outweighs the benefits of multiple awards the projected orders are so intricately related that only a single contractor can reasonably be perform the work meaning that Amazon has the only cloud that can do that work now I've reported on the cube and it's looking angle that it's true there's things that other clouds just don't have anyone has private they have the secret the secret clouds the total estimated value of the contract is less than the simplified acquisition threshold or multiple awards would not be in the best interest this is from them this is a government report so it seems like there's a conspiracy against Amazon where you are upon and in in this game collect you feel that collateral damage song do you do you believe that to be true collateral damage okay well okay so now the the John Wheeler guys so investigate you've been an investigator so you mean you're not you know you're not a retired into this a retired investigator you're retired investigated worked on things with Nelson Mandela Kroll Janet Reno Attorney General you've vetted by the United States government you have credibility you have relationships with people who have have top-secret clearance all kinds of stuff but I mean do you have where people have top-secret clearance or or former people who had done well we have we have the privilege of of working with a very distinguished group of senior national security leaders as operating partisan c5 and many of them have retained their clearances and have been only been able to do so because c5 had to pass through a very deep vetting process so for you to be smeared like this you've been in an investigative has you work at a lot of people this is pretty obvious to you this is like a oh is it like a deep state conspiracy you feel it's one vendor - what is your take and what does collateral damage mean to you well I recently spoke at the mahkum conference on a session on digital warfare and one of the key points I made there was that there are two things that are absolutely critical for business leaders and technology leaders at this point in time one we have to clearly say that our countries are worth defending we can't walk away from our countries because the innovation that we are able to build and scale we're only able to do because we live in democracies and then free societies that are governed by the rule of law the second thing that I think is absolutely crucial for business leaders in the technology community is to accept that there must be a point where national interest overrides competition it must be a point where we say the benefit and the growth and the success of our country is more important to us than making commercial profits and therefore there's a reason for us either to cooperate or to cease competition or to compete in a different way what might takes a little bit more simple than that's a good explanation is I find these smear campaigns and fake news and I was just talking with Kara Swisher on Twitter just pinging back and forth you know either journalists are chasing Twitter and not really doing the original courting or they're being fed stories if this is truly a smear campaign as being fed by a paid dossier then that hurts people when families and that puts corporate interests over the right thing so I think I a personal issue with that that's fake news that's just disinformation but it's also putting corporate inches over over families and people so I just find that to be kind of really weird when you say collateral damage earlier what did you mean by that just part of the campaign you personally what's what's your view okay I think competition which is not focused on on performance and on innovation and on price points that's competition that's hugely destructive its destructive to the fabric of innovation its destructive of course to the reputation of the people who fall in the line of sight of this kind of competition but it's also hugely destructive to national interest Andrae one of the key stories here with the BBC which has holes in it is that the Amazon link which we just talked about but there's one that they bring up that seems to be core in all this and just the connections to Russia can you talk about your career over the career from whether you when you were younger to now your relationship with Russia why is this Russian angle seems to be why they bring into the Russia angle into it they seem to say that c-5 Cable has connections they call deep links personal links into Russia so to see what that so c5 is a venture capital firm have no links to Russia c5 has had one individual who is originally of Russian origin but it's been a longtime Swiss resident and you national as a co investor into a enterprise software company we invested in in 2015 in Europe we've since sold that company but this individual Vladimir Kuznetsov who's became the focus of the BBC's story was a co investor with us and the way in which we structure our investment structures is that everything is transparent so the investment vehicle for this investment was a London registered company which was on the records of Companies House not an offshore entity and when Vladimir came into this company as a co investor for compliance and regulatory purposes we asked him to make his investment through this vehicle which we controlled and which was subject to our compliance standards and completely transparent and in this way he made this investment now when we take on both investors and Co investors we do that subject to very extensive due diligence and we have a very robust and rigorous due diligence regime which in which our operating partners who are leaders of great experience play an important role in which we use outside due diligence firms to augment our own judgment and to make sure we have all the facts and finally we also compare notes with other financial institutions and peers and having done that with Vladimir Kuznetsov when he made this one investment with us we reached the conclusion that he was acting in his own right as an independent angel investor that his left renova many years ago as a career executive and that he was completely acceptable as an investor so that you think that the BBC is making an inaccurate Association the way they describe your relationship with Russia absolutely the the whole this whole issue of the provenance of capital has become of growing importance to the venture capital industry as you and I discussed earlier with many more different sources of capital coming out of places like China like Russia Saudi Arabia other parts of the world and therefore going back again to you the earlier point we discussed compliance and due diligence our critical success factors and we have every confidence in due diligence conclusions that we reached about vladimir quits net source co-investment with us in 2015 so I did some digging on c5 razor bidco this was the the portion of the company in reference to the article I need to get your your take on this and they want to get you on the record on this because it's you mentioned I've been a law above board with all the compliance no offshore entities this is a personal investment that he made Co investment into an entity you guys set up for the transparency and compliance is that true that's correct no side didn't see didn't discover this would my my children could have found this this this company was in a transparent way on the records in Companies House and and Vladimir's role and investment in it was completely on the on the public record all of this was subject to financial conduct authority regulation and anti money laundering and no your client standards and compliance so there was no great big discovery this was all transparent all out in the open and we felt very confident in our due diligence findings and so you feel very confident Oh issue there at all special purpose none whatsoever is it this is classic this is international finance yes sir so in the venture capital industry creating a special purpose vehicle for a particular investment is a standard practice in c-five we focus on structuring those special-purpose vehicles in the most transparent way possible and that was his money from probably from Russia and you co invested into this for this purpose of doing these kinds of deals with Russia well we just right this is kind of the purpose of that no no no this so in 2015 we invested into a European enterprise software company that's a strategic partner of Microsoft in Scandinavian country and we invested in amount of 16 million pounds about at the time just more than 20 million dollars and subsequent in August of that year that Amir Kuznetsov having retired for nova and some time ago in his own right as an angel investor came in as a minority invest alongside us into this investment but we wanted to be sure that his investment was on our control and subject to our compliance standards so we requested him to make his investment through our special purpose vehicle c5 raised a bit co this investment has since been realized it's been a great success and this business is going on to do great things and serve great clients it c5 taking russian money no see if I was not taking Russian money since since the onset of sanctions onboarding Russian money is just impossible sanctions have introduced complexity and have introduced regulatory risk related to Russian capital and so we've taken a decision that we will not and we can't onboard Russian capital and sanctions have also impacted my investigative career sanctions have also completely changed because what the US have done very effectively is to make sanctions a truly global regime and in which ever country are based it doesn't really matter you have to comply with US sanctions this is not optional for anybody on any sanctions regime including the most recent sanctions on Iran so if there are sanctions in place you can't touch it have you ever managed Russian oligarchs money or interests at any time I've never managed a Russian oligarchs money at any point in time I served for a period of a year honest on the board of a South African mining company in which Renova is a minority invest alongside an Australian company called South 32 and the reason why I did this was because of my support for African entrepreneurship this was one of the first black owned mining companies in South Africa that was established with a British investment in 2004 this business have just grown to be a tremendous success and so for a period of a year I offered to help them on the board and to support them as they as they looked at how they can grow and scale the business I have a couple more questions Gabe so I don't know if you wanna take a break you want to keep let's take a break okay let's take a quick break do a quick break I think that's great that's the meat of it great job by the way fantastic lady here thanks for answering those questions the next section I want to do is compliment
SUMMARY :
head of the NSA you know get to just
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Eric Herzog & Mark Godard | IBM Interconnect 2017
>> Narrator: Live from Las Vegas, it's theCube. Covering Interconnect 2017. brought to you by IBM. >> Hey welcome back everyone. We're live here in Las Vegas for IBM Interconnect 2017. Siliconangle's theCube's Exclusive coverage of IBM Interconnect 2017, I'm John Furrier. My co-host Dave Vellante. Our next two guests, Eric Herzog, Vice President of Marketing for IBM Storage. Nice to see you again, you were on yesterday. And Mark Godard, Manager of Customer Success and Partnership at Sparkcognition, a customer. Guys, welcome to theCube, good to see you again. Welcome for the first time. >> Thank you. >> Thank you. >> Okay, so we're going to talk about some stories we did yesterday, but you've got the customer here. What's the relationship, why are you guys here? >> We provide the storage platform. They use our flash technology. Spark is a professional software company. It's not a custom house, they are a software company. >> And Spark, not related to Spark OpenSource. Just the name Spark, Sparkcognition. Make sure to get that out of the way. Go ahead, continue. >> So they're a hot startup. They have a number of different use case including cybersecurity, real-time IoT, predictive analytics and a whole bunch of other things that they do. When a customer goes on premise 'cause they deliver either through a service model or on premise, when it's in their service model they use our flash and our power servers. When it's on premise they recommend here's the hardware you should use to optimize the software if the customer buys a non-premised version. They offer it both ways, but part of the reason we thought it would be interesting is they're a professional software company. A lot of the people here as you know are regular developers, in-house developers. In this case these guys are a well-funded VC startup that delivers software to the end user base. >> Tell us more about Sparkcognition. Give us the highlights. >> Yeah, appreciate it. Sparkcognition, we're a cognitive algorithms company. We do data science, machine learning, natural language processing. Kind of the whole gambit there. Working, we have three products. SparkPredict is our predictive analytic, our predictive maintenance product. SparkSecure is our network log security product. And Deep Armor is a machine learning endpoint protection product. In that you kind of hear we're in the IoT, the industrial IoT, the IIoT of things. It also, in cybersecurity we've done use cases, other machine learning use cases as well. But the predictive maintenance and cybersecurity are two most, most advanced use cases, industrial areas. So we've been around about three years. We have around 100 people. Appreciate Eric talking about how well-financed we are and how our success really is budding this far. We're happy to be here. >> John: Where are you guys located? >> We're based out of Austin, Texas. >> John: Another Austin. >> Yeah Austin, Texas. >> Dominant with Austin. >> It's always good to have financing. You can't go out of business if you don't run out of money. Talk about the industrial aspect. One of the things that is hot, it's not a mainstream here, is blockchain is the big announcement. But IoT is the big one. But industrial IoT's interesting because now you have the digitization of business as a big factor. And that data is going to be throwing off massive analog digital data now. So analog to digital, what's going on there? What are you guys doing there to help and where does the storage fit in? >> Yeah, I appreciate that. So IIoT, industrial there's obviously there's big clients there. There's value in this information. For us it's predictive maintenance is the big play. A study I read the other day by a Boston consulting group talks about how its services and applications in the industrial internet of things. There's an $80 billion market in the next five years with predictive maintenance leading the way as the most mature application there. So we're happy to be kind of riding on the front of that wave, really pushing the state of the art there. Predictive maintenance is valuable to clients because the idea is to predict failures, do optimization of resources, so to get more energy out of your wind farm, get more gas out of the ground, you name it. Having the software that can provide those solutions efficiently to clients without a lot of start up, but each new iteration. So having a product that can deliver that intellectual property efficiently is important. The whole goal is to be able to reduce maintenance costs and extend the useful life of assets. So that's what SparkPredict is our product, SparkPredict our product, Sparkcognition has been laboring to do. We have a successful deployment of 1,100 turbines with Invenergy, which is the largest wind production company in the United States. We're doing work with Duke, Nexterra, several other large electrical production companies, oil and gas companies as well. In Austin we're near Houston, we have a lot of energy production opportunity there. So predictive maintenance for us is a big play. >> So you guys did a session this week. You hosted a panel, is that right? So I mean no offense, but what we're talking about now is really even more interesting than storage. But it's a storage panel you were hosting, right? So what was the conversation like? >> The conversation around that was we had three software companies, Sparkcognition and two other software companies. Then we had a federal integrator. All of them are doing cloud delivery. So for example, one of the other software companies Medicat, delivers medical record keeping as a service to hospitals. They're doing predictive analytics and predictive maintenance, and also some cybersecurity out. So there were three professional software companies, and integrator. And in each case the issues were A, we need to be up and going all the time and the user doesn't know what storage we're using. But we can never fail because we're real time. In fact, one of the customers is the IRS. So the federal integrator, the IRS cloud runs on IBM storage. The entire IRS runs under IBM cloud. On our storage, but it's their cloud. It's their private cloud that they put together, that the integrator put together. The idea was we've got a cloud deployment. There's two key things your storage has to do. A, it needs to be resilient as heck because these guys and the other two companies on the software side if they cannot serve it as a service then no one's going to buy the software, right? Because software is the service. So for them it's critical in their own infrastructure that it be resilient. Then the second thing, it needs to be fast. You've got to meet the SLAs, right? So when you're thinking the system's integrator at the IRS, what do you think the SLAs are and they've got like 14 petabytes of all flash. >> You forgot dirt cheap. You got resilient as heck, lightning fast, and it's got to be dirt cheap, too. >> Well of course. >> They want all three, right? >> You have this panelist, so what Jenny, what were Jenny's three? Industrial ready, cloud based, and cognitive to the core. So you guys are, I'm on your website. It's cognitive this, cognitive that. You're cognitive to the core. You're presumably you're using industrial ready infrastructure and it's all cloud based, right? Talk about that a little bit, then I've got a follow up. >> To tie into what Eric is saying about the premium hardware, the cloud opportunity, for us to be able to to AI software, to be able to do machine learning models, these are very intensive applications that require massive amounts of CPU, IO, fast storage. To be able to get the value from that data quickly so that it's useful and actionable takes that premium hardware. So that's why we've done testing with flash system, with our cybersecurity product. One of the most innovative things that we did in the previous year was to move from a traditional architecture using X86, 64 where we had a cluster of eight servers there. Brought that down to one flash system array and we're able to get up to 20 times the performance doing things like analyzing, sorting, and ingesting data with our cybersecurity platform. So in that regard we were very much tied closely to the flash system product. That was a very successful use case. We offered a white paper on that. If anyone wants to read more that's available on the IBM website. >> Where do you find that, search it? >> Yeah, it's on IBM.com and it's basically how they used it to deliver software as a service. >> What do I search? >> If you search Sparkcognition IBM you'll find it on Google. >> My other question, my follow up is you talk about these IoT apps which are distributed by their very nature. Can we talk about the data flow? What are you seeing in terms of where the data flows? Everybody wants to instrument the windmill. You've got to connect it then you've got to instrument it. Where's the data going? You're doing analytics locally, you're sending data back. What are you seeing in the client base? >> Yeah, that's a great question. Those in the field use cases for the wind turbines for example, most of our clients they already have a data storage solution. We're not a data storage provider. The reason, and someone asked me this yesterday in a different conversation. They said why are wind turbines so ripe for the picking? It's because they're relatively modern assets. They were built with the sensors onboard. The data, they have been collecting the data since the invention of the modern wind turbine, they've been collecting this data. Generally it's sent in from the field at 10 minute intervals, usually stored in some sort of large data center. For our purposes though, we collect a feed off that data of the important information, run our models, store a small data set a few months, whatever we think we need to train that machine learning model and to retrain and balance that model. That's sort of an example where we're doing the analysis in a data center or in the cloud sort of out of the field. The other approach is sort of an edge analytics approach, you might have heard that term. That's usually for smaller devices where the value of the asset doesn't justify the infrastructure to relay the information and then deploy this large scale solution. So we actually are developing edge analytic solution, a version of our product as well working with a company called Flowserve, their the world's largest pump manufacturing company. To be able to say how can we add some intelligence the to these pumps that may operate near a pipeline or out in the oil field and be able to make those machines smarter even though they don't necessarily justify the robust IT infrastructure of a full wind turbine fleet. >> Is there a best practice that you guys see in terms of the storage? Because you bring out edge and the network. Great point, lot of diversity at the edge now, from industrial to people. But the data's got to be stored somewhere. I mean, is there a best practice? Is there a pattern to developing that you're seeing in terms of how people are approaching the data problem and applying algorithms to it? Just talk, do I move the data? Do I push to compute to the data? Thoughts on what you guys are seeing in terms of best practices. >> One of the other companies that was on the panel also is doing predictive modeling. They take 600 different feeds in real time then munge it for mostly for industrial markets, but mostly for the goods. So the raw goods that they need to make a machine or make a table or make the paper that is used behind us, or make the lights that are used here, they look at all that commodities and then they feed it out to all these consumers, not consumers but the companies that build these products. So for them, they need it real time so they need storage that's incredibly fast because what they're doing is they're putting out on super powerful CPUs loaded with D-ram, but you can only put so much D-ram in a server. They're building these giant clusters to analyze all this data and everything else is sitting on the flash. Then they push that out to their customers. Slightly different model from what Sparkcognition does, but a slightly similar except their taking it from 600 constant data sources in real time, 24 by seven, 365 and then feeding it back out to these manufacturing companies that are looking to buy all these commodities. >> You have "software defined" in your title. That was kind of the big buzzwords a few years ago. Everybody wanted to replicate the public cloud on prem. We think of it as programmable infrastructure, right? Set it and then you can start making API calls and set SLAs and thresholds, etc. Where are we at with software defined? Do you guys, does it resonate with you or is it just an industry buzzword? I'll start with Eric. >> For us we're the largest provider of software defined storage in the world. Hundreds and hundreds and hundreds of millions of dollars every year. We don't sell any infrastructure. We just sell the raw software and they use commodity infrastructure, whatever they want: hard drives, flash drives, CPUs, anything they buy from their local reseller and then create basically high-performance arrays using that software. So they create on their own. Everything is built around automation so we automatically can replicate data, snapshot data, migrate data around from box to box, move it from on-premise to a cloud through what we call transparent cloud tiering. All of that in the software defined storage is done based on automation play. So the software defined storage allows them to if you will, build their own version of our flash system by just buying the raw software and buying flash from someone else, which is okay with us because the real value's in the software, obviously as you know. That allows them to then create infrastructure of their own, but they've got the right kind of software. They're not home brewing the software it's all built around automation. That's what we're seeing in the software defined space across a number of different industries, whether it be cloud providers, banks. We have all kinds of banks that used our software defined storage and don't buy the actual underlying storage from us, just the storage software. >> Do you, you may not have visibility in this, but getting kind of geeky on it. Do you guys adopt that sort of software defined mentality in your approach? >> Yeah, so for us software defined storage is something that we've deployed for our proof of concept evaluations. The nature of the work that we do is the solution is innovative to the point where everyone needs to have some sort of proof point for themselves before the company or the client will invest in a large scale. So software defined storage and embracing that perspective has allowed us to deploy a small scale implementation without having our own dedicated hardware, for example, at different clients. That's enabled us to spin up an instance quickly, to provision that small scale deployment, to be able to prove out results at a low cost to our client. That's where we really leverage that approach. We also have used a similar approach in the cloud where we've used multi-tenant environments to be able to support our cybersecurity product, SparkSecure in a multi-tenant cloud hosted environment which brings down delivery costs as well. It allows us to slice up that data and deliver it at a low cost. As far as our large scale physical deployments for the asset monitoring and such, we really, we generally end up with a piece of a flash system or flash storage, bare metal deployment because that speed is critical whether that's the client wants to have instant monitoring of a critical asset or they have a financial services use case where we're looking for anomalies or looking for threats in the cybersecurity landscape. Having that real-time model building and model result is very critical. So having that bare metal flash system type installation is kind of our preferred route. The only other thing I would say on that is you asked earlier about our approach. For us, the security data is very important. Most of our assets are what are called critical assets. So clients are very sensitive to the security of the data. Some are still uncomfortable with a cloud deployment. Another reason why we have an affinity for the hardware deployment with IBM. >> Why IBM? >> Our company has really deep roots with IBM. My founder Amir Hussein, was actually on the board of directors of the original IBM Watson Project as well as Manoj Saxena was the original GM of the IBM Watson program. We have just a long relationship with IBM. We have a lot of mutual interest and respect for the entity. We've also found that the products are superior in many ways. We are hardware agnostic and we're an independent advisor to our clients when it comes to how to deliver our solutions. But our professional opinion based on the testing that we've done is that IBM is a top-tier option. So we continue to prescribe that to our clients. When they feel that's appropriate they make that purchase through IBM. >> Great testimonial. Eric, excited to hear that nice testimonial for you guys? Congratulations. >> He's done several panels with us and again, part of the reason for here was A, all about IoT which they're all into. All about commo which they're all into. And to show that you can do a software as a service model even in-house. They happen to be a professional software company but if you're a giant global enterprise you may actually do software as a service to your remote branch offices which is very similar to what these guys to do other companies. This gives them an example, the other two software companies the same way, to show in-house developers if you're going to have a private cloud, not go public, you can deliver software as a service internally to your own company through the dev model and do it that way. Or you can use someone like Sparkcognition or Medicat or the other companies that we showed, Z-Power, all of which were using us to deliver their software as a service with IBM flash technology. >> Dave: And you're using Watson or Watson analytics? >> Yes, so we have done integrations with Watson for our cybersecurity product. We've also done integrations with Watson rank and retrieve using the NPL capabilities to advise the analysts both in the Predict space and in the Secure space. Sort of an advisor to say what a client user could see something happening on a turbine and say what does this mean? Using a Watson corpus. I was going to add one thing, we were talking about why IBM? IBM really has been a leader in the space of cognitive computing and they've invested in bringing and nurturing small companies and bringing up entrepreneurs in that space to build that out. So we appreciate that. I think it's important to mention that. >> All right Mark, thanks so much for joining in, the great testimonial, the great insight. Good luck with your business. Congratulations on the success startup taking names and kicking butt. Eric, great to see you again, thanks for the insight and congratulations on great, happy customers and see you again. Okay, we're watching theCube live here at Interconnect 2017. More great coverage, stay with us. There will be more after this short break. (upbeat instrumental music)
SUMMARY :
brought to you by IBM. Nice to see you again, you were on yesterday. What's the relationship, why are you guys here? We provide the storage platform. Just the name Spark, Sparkcognition. A lot of the people here as you know are regular developers, Give us the highlights. Kind of the whole gambit there. One of the things that is hot, it's not a mainstream because the idea is to predict failures, So you guys did a session this week. Then the second thing, it needs to be fast. and it's got to be dirt cheap, too. So you guys are, I'm on your website. One of the most innovative things that we did Yeah, it's on IBM.com and it's basically If you search Sparkcognition IBM you'll find it Where's the data going? or out in the oil field and be able to make those machines But the data's got to be stored somewhere. So the raw goods that they need to make a machine Set it and then you can start making API calls So the software defined storage allows them to Do you guys adopt that sort of software defined mentality The nature of the work that we do is the solution of directors of the original IBM Watson Project Eric, excited to hear that nice testimonial And to show that you can do a software as a service model Sort of an advisor to say what a client user Eric, great to see you again, thanks for the insight
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Z-Power | ORGANIZATION | 0.96+ |
Spark | ORGANIZATION | 0.95+ |
Watson | TITLE | 0.94+ |
seven | QUANTITY | 0.93+ |
Deep Armor | ORGANIZATION | 0.93+ |
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up to 20 times | QUANTITY | 0.93+ |
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