>> Hello everyone. Welcome to theCUBE's coverage of International Women's Day. I'm John Furrier, host of theCUBE been profiling the leaders in the technology world, women in technology from developers to the boardroom, everything in between. We have two great guests promoting in from Malaysia. Nancy Wang is the general manager, also CUBE alumni from AWS Data Protection, and founder and board chair of Advancing Women in Tech, awit.org. And of course Kate Watts who's the executive director of Advancing Women in Tech.org. So it's awit.org. Nancy, Kate, thanks for coming all the way across remotely from Malaysia. >> Of course, we're coming to you as fast as our internet bandwidth will allow us. And you know, I'm just thrilled today that you get to see a whole nother aspect of my life, right? Because typically we talk about AWS, and here we're talking about a topic near and dear to my heart. >> Well, Nancy, I love the fact that you're spending a lot of time taking the empowerment to go out and help the industries and helping with the advancement of women in tech. Kate, the executive director it's a 501C3, it's nonprofit, dedicating to accelerating the careers of women in groups in tech. Can you talk about the organization? >> Yes, I can. So Advancing Women in Tech was founded in 2017 in order to fix some of the pathway problems that we're seeing on the rise to leadership in the industry. And so we specifically focus on supporting mid-level women in technical roles, get into higher positions. We do that in a few different ways through mentorship programs through building technical skills and by connecting people to a supportive community. So you have your peer network and then a vertical sort of relationships to help you navigate the next steps in your career. So to date we've served about 40,000 individuals globally and we're just looking to expand our reach and impact and be able to better support women in the industry. >> Nancy, talk about the creation, the origination story. How'd this all come together? Obviously the momentum, everyone in the industry's been focused on this for a long time. Where did AWIT come from? Advancing Women in Technology, that's the acronym. Advancing Women in Technology.org, where'd it come from? What's the origination story? >> Yeah, so AWIT really originated from this desire that I had, to Kate's point around, well if you look around right and you know, don't take my word for it, right? Look at stats, look at news reports, or just frankly go on your LinkedIn and see how many women in underrepresented groups are in senior technical leadership roles right out in the companies whose names we all know. And so that was my case back in 2016. And so when I first got the idea and back then I was actually at Google, just another large tech company in the valley, right? It was about how do we get more role models, how we get more, for example, women into leadership roles so they can bring up the next generation, right? And so this is actually part of a longer speech that I'm about to give on Wednesday and part of the US State Department speaker program. In fact, that's why Kate and I are here in Malaysia right now is working with over 200 women entrepreneurs from all over in Southeast Asia, including Malaysia Philippines, Vietnam, Borneo, you know, so many countries where having more women entrepreneurs can help raise the GDP right, and that fits within our overall mission of getting more women into top leadership roles in tech. >> You know, I was talking about Teresa Carlson she came on the program as well for this year this next season we're going to do. And she mentioned the decision between the US progress and international. And she's saying as much as it's still bad numbers, it's worse than outside the United States and needs to get better. Can you comment on the global aspect? You brought that up. I think it's super important to highlight that it's just not one area, it's a global evolution. >> Absolutely, so let me start, and I'd love to actually have Kate talk about our current programs and all of the international groups that we're working with. So as Teresa aptly mentioned there is so much work to be done not just outside the US and North Americas where typically tech nonprofits will focus, but rather if you think about the one to end model, right? For example when I was doing the product market fit workshop for the US State Department I had women dialing in from rice fields, right? So let me just pause there for a moment. They were holding their cell phones up near towers near trees just so that they can get a few minutes of time with me to do a workshop and how to accelerate their business. So if you don't call that the desire to propel oneself or accelerate oneself, not sure what is, right. And so it's really that passion that drove me to spend the next week and a half here working with local entrepreneurs working with policy makers so we can take advantage and really leverage that passion that people have, right? To accelerate more business globally. And so that's why, you know Kate will be leading our contingent with the United Nations Women Group, right? That is focused on women's economic empowerment because that's super important, right? One aspect can be sure, getting more directors, you know vice presidents into companies like Google and Amazon. But another is also how do you encourage more women around the world to start businesses, right? To reach economic and freedom independence, right? To overcome some of the maybe social barriers to becoming a leader in their own country. >> Yes, and if I think about our own programs and our model of being very intentional about supporting the learning development and skills of women and members of underrepresented groups we focused very much on providing global access to a number of our programs. For instance, our product management certification on Coursera or engineering management our upcoming women founders accelerator. We provide both access that you can get from anywhere. And then also very intentional programming that connects people into the networks to be able to further their networks and what they've learned through the skills online, so. >> Yeah, and something Kate just told me recently is these courses that Kate's mentioning, right? She was instrumental in working with the American Council on Education and so that our learners can actually get up to six college credits for taking these courses on product management engineering management, on cloud product management. And most recently we had our first organic one of our very first organic testimonials was from a woman's tech bootcamp in Nigeria, right? So if you think about the worldwide impact of these upskilling courses where frankly in the US we might take for granted right around the world as I mentioned, there are women dialing in from rice patties from other, you know, for example, outside the, you know corporate buildings in order to access this content. >> Can you think about the idea of, oh sorry, go ahead. >> Go ahead, no, go ahead Kate. >> I was going to say, if you can't see it, you can't become it. And so we are very intentional about ensuring that we have we're spotlighting the expertise of women and we are broadcasting that everywhere so that anybody coming up can gain the skills and the networks to be able to succeed in this industry. >> We'll make sure we get those links so we can promote them. Obviously we feel the same way getting the word out. I think a couple things I'd like to ask you guys cause I think you hit a great point. One is the economic advantage the numbers prove that diverse teams perform better number one, that's clear. So good point there. But I want to get your thoughts on the entrepreneurial equation. You mentioned founders and startups and there's also different makeups in different countries. It's not like the big corporations sometimes it's smaller business in certain areas the different cultures have different business sizes and business types. How do you guys see that factoring in outside the United States, say the big tech companies? Okay, yeah. The easy lower the access to get in education than stay with them, in other countries is it the same or is it more diverse in terms of business? >> So what really actually got us started with the US State Department was around our work with women founders. And I love for Kate to actually share her experience working with AWS startups in that capacity. But frankly, you know, we looked at the content and the mentor programs that were providing women who wanted to be executives, you know, quickly realize a lot of those same skills such as finding customers, right? Scaling your product and building channels can also apply to women founders, not just executives. And so early supporters of our efforts from firms such as Moderna up in Seattle, Emergence Ventures, Decibel Ventures in, you know, the Bay Area and a few others that we're working with right now. Right, they believed in the mission and really helped us scale out what is now our existing platform and offerings for women founders. >> Those are great firms by the way. And they also are very founder friendly and also understand the global workforce. I mean, that's a whole nother dimension. Okay, what's your reaction to all that? >> Yes, we have been very intentional about taking the product expertise and the learnings of women and in our network, we first worked with AWS startups to support the development of the curriculum for the recent accelerator for women founders that was held last spring. And so we're able to support 25 founders and also brought in the expertise of about 20 or 30 women from Advancing Women in Tech to be able to be the lead instructors and mentors for that. And so we have really realized that with this network and this individual sort of focus on product expertise building strong teams, we can take that information and bring it to folks everywhere. And so there is very much the intentionality of allowing founders allowing individuals to take the lessons and bring it to their individual circumstances and the cultures in which they are operating. But the product sense is a skill that we can support the development of and we're proud to do so. >> That's awesome. Nancy, I want to ask you some never really talk about data storage and AWS cloud greatness and goodness, here's different and you also work full-time at AWS and you're the founder or the chairman of this great organization. How do you balance both and do you get, they're getting behind you on this, Amazon is getting behind you on this. >> Well, as I say it's always easier to negotiate on the way in. But jokes aside, I have to say the leadership has been tremendously supportive. If you think about, for example, my leaders Wayne Duso who's also been on the show multiple times, Bill Vaas who's also been on the show multiple times, you know they're both founders and also operators entrepreneurs at heart. So they understand that it is important, right? For all of us, it's really incumbent on all of us who are in positions to do so, to create a pathway for more people to be in leadership roles for more people to be successful entrepreneurs. So, no, I mean if you just looked at LinkedIn they're always uploading my vote so they reach to more audiences. And frankly they're rooting for us back home in the US while we're in Malaysia this week. >> That's awesome. And I think that's a good culture to have that empowerment and I think that's very healthy. What's next for you guys? What's on the agenda? Take us through the activities. I know that you got a ton of things happening. You got your event out there, which is why you're out there. There's a bunch of other activities. I think you guys call it the Advancing Women in Tech week. >> Yes, this week we are having a week of programming that you can check out at Advancing Women in Tech.org. That is spotlighting the expertise of a number of women in our space. So it is three days of programming Tuesday, Wednesday and Thursday if you are in the US so the seventh through the ninth, but available globally. We are also going to be in New York next week for the event at the UN and are looking to continue to support our mentorship programs and also our work supporting women founders throughout the year. >> All right. I have to ask you guys if you don't mind get a little market data so you can share with us here at theCUBE. What are you hearing this year that's different in the conversation space around the topics, the interests? Obviously I've seen massive amounts of global acceleration around conversations, more video, things like this more stories are scaling, a lot more LinkedIn activity. It just seems like it's a lot different this year. Can you guys share any kind of current trends you're seeing relative to the conversations and topics being discussed across the the community? >> Well, I think from a needle moving perspective, right? I think due to the efforts of wonderful organizations including the Q for spotlighting all of these awesome women, right? Trailblazing women and the nonprofits the government entities that we work with there's definitely more emphasis on creating access and creating pathways. So that's probably one thing that you're seeing is more women, more investors posting about their activities. Number two, from a global trend perspective, right? The rise of women in security. I noticed that on your agenda today, you had Lena Smart who's a good friend of mine chief information security officer at MongoDB, right? She and I are actually quite involved in helping founders especially early stage founders in the security space. And so globally from a pure technical perspective, right? There's right more increasing regulations around data privacy, data sovereignty, right? For example, India's in a few weeks about to get their first data protection regulation there locally. So all of that is giving rise to yet another wave of opportunity and we want women founders uniquely positioned to take advantage of that opportunity. >> I love it. Kate, reaction to that? I mean founders, more pathways it sounds like a neural network, it sounds like AI enabled. >> Yes, and speaking of AI, with the rise of that we are also hearing from many community members the importance of continuing to build their skills upskill learn to be able to keep up with the latest trends. There's a lot of people wondering what does this mean for my own career? And so they're turning to organizations like Advancing Women in Tech to find communities to both learn the latest information, but also build their networks so that they are able to move forward regardless of what the industry does. >> I love the work you guys are doing. It's so impressive. I think the economic angle is new it's more amplified this year. It's always kind of been there and continues to be. What do you guys hope for by next year this time what do you hope to see different from a needle moving perspective, to use your word Nancy, for next year? What's the visual output in your mind? >> I want to see real effort made towards 50-50 representation in all tech leadership roles. And I'd like to see that happen by 2050. >> Kate, anything on your end? >> I love that. I'm going to go a little bit more touchy-feely. I want everybody in our space to understand that the skills that they build and that the networks they have carry with them regardless of wherever they go. And so to be able to really lean in and learn and continue to develop the career that you want to have. So whether that be at a large organization or within your own business, that you've got the potential to move forward on that within you. >> Nancy, Kate, thank you so much for your contribution. I'll give you the final word. Put a plug in for the organization. What are you guys looking for? Any kind of PSA you want to share with the folks watching? >> Absolutely, so if you're in a position to be a mentor, join as a mentor, right? Help elevate and accelerate the next generation of women leaders. If you're an investor help us invest in more women started companies, right? Women founded startups and lastly, if you are women looking to accelerate your career, come join our community. We have resources, we have mentors and who we have investors who are willing to come in on the ground floor and help you accelerate your business. >> Great work. Thank you so much for participating in our International Women's Day 23 program and we'd look to keep this going quarterly. We'll see you next year, next time. Thanks for coming on. Appreciate it. >> Thanks so much John. >> Thank you. >> Okay, women leaders here. >> Nancy: Thanks for having us >> All over the world, coming together for a great celebration but really highlighting the accomplishments, the pathways the investment, the mentoring, everything in between. It's theCUBE. Bring as much as we can. I'm John Furrier, your host. Thanks for watching.

>>Yeah. Hello and welcome to the Cuba's International Women's Showcase, featuring International Women's Day. I'm John, host of the Kiwi here in California. Great remote guest. She's amazing founder and C e O of Cuba, and great to see you. Okay, thanks for coming on. Um, good to see you. >>You as well. Always a pleasure. You >>know, International Women's Day is the big celebration. We're doing a lot of interviews with great people making things happen, moving and shaking things. Um, but every day, International Women's Day, As far as I'm concerned, it's happening all around the world. But these are stories of innovation, the stories of changes, the stories of transformation for the better. You've been doing a lot of things. Um and I want to get into that. But let's start with your background. Tell us a bit about who you are and what you've got going on. >>Yeah, my background is a little strange. I used to be a maritime archaeologists. So dumb shit breaks for a little bit. That was amazing. I always just It's only partial just because it's actually a bit of truth to it, that learning how to, you know, handle things at depth really does train you to be a C e o. Because you learn to control your breath and and focus on the things that matter and not be so reactive because it's three activity that will panic that will kill you. Uh, always knowing how to reframe. Return to the basics. Um, there's a really good things to hold on to, even in the world of business. Right? So I at some point, ended up doing doing a lot of things. Largely business development, following my time diving and amazing woman. Um, another woman for International Women's Day named Doctor who was a biotech entrepreneur from Japan, stepping down as her role at the helm of her company. Um, and she wanted to launch a space for a young innovators from around the world who are doing amazing work to tackle this very complex challenges we all know exist, um, and figure out a way to give them time and space to do their best work and pursue their their highest visions for change. We decided that we would focus on for-profit companies largely who were using sustainable, scalable business models to pursue both profit and purpose. Um creating a virtuous cycle between the return of money to a company and putting that into to go even further and faster towards, um, solving a problem. Um, so we now have companies over 200 companies from around the world that we have helped support tackling every single, sustainable development goal. Um, and I'm proud to say, you know, particularly related to the subject that fifty-nine percent of our companies have a woman founder or CO-FOUNDER. Um, and 69% of the founder of color. Um, so we're working with entrepreneurs from every every area of the world. Many approximate to the problem that they are trying to solve, so they intimately understand it. Um, and they're doing amazing things. >>Yeah, you can help the great mission. You have a lot of other things going on your helping women encouraging them to your career in the tech sector. Um, good statistics could be better, right? Is higher and better. So, um, what are you guys doing? What, you specifically to help and encourage women to forge their career and tech? >>Yeah. I mean, look, the good news is I do think that it's getting better. I particularly think that we will see the adventure is improving. Um, it takes a while because the companies that have been funded up until now are still working in the biggest amount in the later stages. So I think that percentage hasn't been shifting. But I have to believe that that's a bit of an illusion, and then a couple of years, we're going to start to sea level out. But you know as well as I do that they're pretty poultry statistics in terms of the amount of venture that women like cos. Capture, Um, and the other ways that women are doubted, um, in terms of their ability and potential. Um, so we we love to work with any underrepresented group of entrepreneurs, and there's ways that we do that whether it's helping them sort of find their power and hold space and be confident. And, um, you know, be able to pitch to any room, talk to any investor, talk to any customer but also working to be directed about some of the systemic challenges, both in terms of talking to existing investors and trying to educate them to see the opportunities that they're missing because there is a an economic imperative to them understanding what they're missing. Um, but there's also some things that we're doing in-house to make sure that we're also helping to close capital gaps for all our entrepreneurs. So we actually now have a suite of three capital mechanisms that are entrepreneurs can access on the back end of our incubator, a microphone fund, which is very quick turnaround, small amounts of capital for entrepreneurs who existing opportunities owns, which is a tax destination. Just this in the U. S. But that's meant to be deployed so that they can access capital towards revenue without credit checks, collateral being put up, a slow moving pace of banks and C. D. S s. It's particularly useful for people who may not raise venture. And it's useful for, uh, you know, people who maybe don't have that friends and family check that they can expect similar. We've got a great angel network who look at the best impact deals from around the world. Um, and it doesn't have to be a housing company, just a great venture that's pursuing impact on profit. Um, and then lastly, we're just about to announce that we have a fund of our own on the back end of our incubator that funds only healthy and companies. Um, it's an early stage fund. Um, but watch this space because our pipeline is just increasing your every year. We used to sort of just 16 companies here. Now, we're serving 60 this year, so, um, yeah, it's really exciting. Um, and so obviously, it's really great that, you know, we're going to be able to help scale the impact that we want to see. Uh, ideally a lot. A lot faster. >>Well, you definitely taking control. I remember when we had a few years ago. I think four years ago, you just thinking about getting going and going now with great tailwind. Um, >>and the diversity >>of sources of capital as well as diversity of firms is increasing. That's helping, uh, that we're seeing, but you're also got the back end fun for the housing companies. But also, you've been involved in we capital for a long time. Can you talk about that? Because that's a specific supporting women entrepreneurs initiative. Um, yeah. What's up with capital share? That >>was That was another venture that I-i embarked on with such coz. Um as well as Sheila Johnson and Jonny Adam, Person who runs Rethink Impact. We capital is a group of about 16 women that I pulled together women investors to invest through rethink impact, which is another fun that is looking for impact businesses but predominantly looking for those businesses that are led by women. So this investment group is women supporting women. Um, through the use of deployment of capital, um, they're doing amazingly well. They've had some really stunning news recently that I'll let you dig up. >>I'll definitely thanks for the lead there. I'm gonna go jump on that story. >>Yeah, >>the Okay, Thanks for that lead on that trend, though in Silicon Valley and certainly in other areas that are hot like New York, Boston and D. C. Where you're at, um, you're seeing now multiple years in almost a decade in of the pioneers of these women, only funds or women only firms and your investment. Um, and it's starting to increase to under all underrepresented minorities and entrepreneurs. Right? So take us through how you see that because it's just getting more popular. Is that going to continue to accelerate in your mind? Are their networks of networks. They cross pollinating. >>Yeah, I think you know, it's It's I'm glad to see it. And, you know, it's been a long time coming. I think you know, I think we all look forward to a future where it's not necessary. Um, and you know, funds. Just invest in everyone Until then, making sure that we have specific pools of capital allocated to ensure that that, you know, those entrepreneurs who have not always been equally represented get to pursue their ideas not just because they deserve to pursue their ideas, but because the world needs their ideas. Right. And as I mentioned, there is a business imperative, right? We've got lots of examples of businesses like banks that you wouldn't have gotten a shot just because the investors just didn't understand the opportunity. Um, and I think that's normal. That's human. It happens to everyone. You are successful as an investor largely because you recognize patterns. And if something is, you know, outside of your life experience, you are not going to identify it. So it's very important that we create different kinds of capital run by different types of people. Um, and, uh, and you know. I know lots of investors have every type that are investing in these funds because they recognize that, you know, perhaps the highest growth potential is gonna come out of these, you know, particular kind of funds, which is really exciting. >>That's super important, because half the world is women, and that's just like the population is inspired by many new ventures. And that's super exciting trend. I wanna ask you about your other areas of doing a lot of work in the queue has been to buy multiple times, um, initially reporting on a region out there, and that's certainly isn't important part of the world. Um, you've got a lot of good news going on there. Can you share what's going on with, uh, the social entrepreneurship going on in Bahrain around the region? >>Yeah, I'm happy to. We we've actually been so privileged to work with a W S for a very long time. Almost since the start of the incubator they've supported are entrepreneurs, all of our entrepreneurs with access to cloud credits and services. Um, and we've sort of double down with a W S in the last couple of years in areas where We both want to create an uplift, um, for small businesses and rapidly growing tax solutions to these these social environmental problems. We see. So there's been an excellent partner to do that. And one of the areas we did in the water was with rain, particularly with women, tech startups, women tech startups in Bahrain. Yeah, we did that last year. We had an amazing group of women over in D. C. Um, and we continue to support them. One of them is actually in the process of raising. I think she just closed her seed round recently. And that's why for, um, al yet, um, and she created playbook, which is an amazing, uh, platform for women to take master classes and network and really sort of level up, as one says, Um, but also, um, the mall of work. Um uh, just really talented women over in Bahrain, um, pushing the envelope and all sorts of directions, and it was wonderful to get the opportunity to work with them. Um, that has now spawned another set of programs serving entrepreneurs in the Middle East in North Africa. They were also working on with us as well as the U S. State Department. Um, so we're going to be working for the next two years with entrepreneurs to help our recovery from covid. Um, in China. Um, and then I'm also proud to say that we're working with a W s in South Africa because there is just an extraordinary energy, you know, in the continent, Um, and some amazing entrepreneurial minds working on, you know, the many problems and opportunities that they're facing and recognizing. Um So we're supporting, you know, companies that are working on finding, um, skilled refugees to be able to help them resettle and use their talents and make money. Um, sadly, are very relevant company now with what's going on in Ukraine. Um, but also, uh, zombie and satellite company, um, companies that are preventing food, food waste by providing, um, solar-powered refrigerators to rural areas in South Africa. Um, so a lot of, um, you know, just incredible talent and ideas that we're seeing globally. Um, and happy to be doubling down on that with the help of a W s. >>That's awesome. Yeah, following the work when we met in D. C. And again, you always had this international view um it's International Women's Day. It's not North America >>Women's Day. It's >>International Women's Day. Can you share your thoughts on how that landscape is changing outside the U. S. For example, and around the world and how the international peace is important and you mentioned pattern matching? Um, you also, when you see patterns, they become trends. What do you see forming that have been that that are locked in on the U. C they're locked in on that are happening that are driving. What are some of those trends that you see on the international side that's evolving? >>Yeah. You know, I think the wonderful opportunity with the Internet and social media is that, you know, both, uh, we can be more transparent about areas for improvement and put a little pressure where maybe things are moving fast enough. We've all seen the power of that, Um, the other, um, you know, things that certainly in countries where women maybe as free to move and operate, they can still acquire skills education they can set up cos they can do so so much. Um, you know, through these amazing technologies that we now have at our disposal growing an amazing rates. Um, they can connect via zoom. Right? I think that while the pandemic definitely set women back and we should acknowledge that, um, uh, the things that the pandemic perhaps helped us to exponentially scale will move women forward. And perhaps that's the target to hang on to, to feel optimistic about where we're headed. >>And also, there's a lot of problems to solve. And I think one of the things we're seeing you mentioned the Ukraine situation. You're seeing the geopolitical landscape changing radically with technology driving a lot of value. So with problems comes opportunities. Um, innovation plays a big role. Can you share some of the successful stories that you were inspired by that you've seen, um, in the past couple of years. And as you look forward, what What some of those innovation stories look like? And what are you inspired by? >>Yeah. I mean, there's so, so many. Um, you know, we just, uh, had a couple of entrepreneurs, and just the last year, Um, you know, after I think everyone sort of took an initial breath with the pandemic, They realize that they either had an opportunity or they had a problem to solve to your point. Um, and they did that well or not. And or some of them, you know, just didn't didn't have any more cards to play and had to really pivot. Um, it was really interesting to see how everyone handled handled that particular moment in time. One company that I think of is everywhere. Um, and she had created a wearable device that you can just put on your ear. It looks like an earring right at the top of your ear. Um, and it was for her for herself because she suffered from pulmonary complications. And, uh, without more discreet wearable, you know, had to wear a huge device and look around and oxygen tank and, you know, just to sort of have a good quality of life. Um, it turns out, obviously, during covid, that is a very useful item, not just for patients suffering from covid and wanting to know what their oxygen levels were doing, but also potentially athletics. So, um, she's really been able to double down as a result of the trends from the pandemic. Um, and I'm really proud of part of her. And that's actually where another great one that we just just came through. Our last 15 is Maya. Um, and she had a brick and mortar store. Um, uh, called Cherry Blossom. Intimate where she helped women have an enjoyable experience finding, uh, and fitting bras post mastectomy to include sort of, you know, the necessary, um, prosthetics and things like that. Um, she even made it so that you could go with your friends who haven't had a mistake, and she could also find some lovely luxury. Um, but the pandemic meant that that experience was sort of off the table. Um, and what they did was she decided to make it a technological one. So now she's she's essentially will be part of it. You can, you know, go to my, um, online. And you can, um, you know, order, uh, measure yourself, work with a specialist, all online, get a few different options, figure out the one that's perfect for you and the rest back. Um, and I don't think without the pandemic, that would not have happened. So she's now able to serve exponentially more. Um, you know, women who deserve to feel like themselves post it to me. >>That's also a model and inspirational. I have to ask you for the young women out there watching. What advice would you share with them as they navigate into a world that's changing and evolving and getting better with other women, mentors and entrepreneurs and or just an ecosystem of community? What advice would you give them as they step into the world and have to engage and experience life? >>Yeah, gosh, part of me always wants to resist that they don't listen to anyone to do you follow your heart, follow your gut, or at least be careful who you listen to because a lot of people will want to give you advice. I would >>say, Uh, that's good advice. Don't take my advice. Well, you've been a great leader. Love the work, you're doing it and I'll say N D. C. But all around the world and again, there's so much change going on with innovation. I mean, just the advances in technology across the board, from with machine learning and AI from linguistics and understanding. And I think we're going to be a bigger community. Your thoughts on as you see community organically becoming a big part of how people are engaging. What's your what's your view As you look out across the landscape, communities becoming a big part of tribes. What's your vision on how the role of communities place? >>You know, we we actually do you think a lot about community and healthy. And we say that are you know, alchemy really is providing space, you know, physical and mental space to think, um, access access to capital access to networks, Um, community, Um, and the community piece is very, very important. Are entrepreneurs leave us like the number one thing that they miss is being among like-minded, um, you know, slightly slightly crazy audacious people. Um, and I often joked that we're building a kind army because it is, you know, it's people who want to do it differently if people want to do it with integrity. Is people who are in it for a very different motivations than just money. Um, and, you know, you start to feel the power of that group together and its entirety and what that might look like as as a community solving global problems. Um, and it really is inspiring. Um, I do think that people are starving for FaceTime and people time, real human time after the pandemic, I think they won't go away. It's a great tool, but we all want a little bit of that, and I will mention just along those lines. And if you don't mind a quick plug for an event that we're having March 16, Um, also in partnership with a W s called Build her relevant to International Women's Day as well. People can, either. If they're in the city, they can come in person. But we also have a virtual program, and we'll be listening to some of the most inspiring. Women leaders and entrepreneurs both in government and also the private sector share their knowledge on the side of the pandemic for for, you know, the next tribal group of women entrepreneurs and leaders. >>That's great. Well, you are on our website for sure. >>Thank you. Thank you. Appreciate it. >>And we love the fact that you're in our community as well. Doing great work. Thanks for spending time with the Cube and on International Women's Day celebration. Thanks for coming on and sharing. >>Thank you, John. >>Okay. The Cube International showcase Women's Day, featuring some great guests all around the world, Not just in the U S. But all over the world. I'm your host. Thanks for watching. Yeah, Yeah, yeah, hm, Yeah.

>>From around the globe. It's the Cube with digital coverage of IBM think 2021 brought to you by IBM. Welcome back to the cubes coverage of IBM Think 2021 virtual. I'm john ferrier host of the cube. Got a great story here. Navigating Covid 19 with Watson advertising and weather channel conversations. Sherry back steen. Who's the gM of Watson advertising in the weather company. Sherry, thanks for coming on the cube. My favorite part of IBM think is to talk about the tech and also the weather company innovations. Thanks for coming on. >>Hi, happy to be here, john >>So COVID-19 obviously some impact for people that working at home. Um normally you guys have been doing a lot of innovation around weather weather data um certainly huge part of it. Right. And so lots been changing with AI and the weather company and IBM so let's first start before we jump in, just a little background about what your team has created because a lot of fascinating things here. Go ahead. >>Yeah. So when the pandemic started, you know we looked at the data that we were seeing and of course in weather accuracy and accurate data is really important trusted data. And so we created a COVID-19 hub on our weather channel app and on weather.com. And essentially what it was is an aggregated area where consumers could get the most up to date information on covid cases, deaths in their area, trends see heat maps uh information from the C. D. C. And what was unique about it. It was to a local level. Right so state level information is helpful but we know that consumers uh me included. I need information around what's happening around me. And so we were able to bring this down to a county level which we thought was really helpful for consumers >>share as watching sports on tv. And recently, a few months ago, the Masters was on and you saw people getting back into real life, It's almost like a weather forecast. Now. You want to know what's going on in the pandemic. People are sharing that. They're getting the vaccine. Um, really interesting. And so I want to understand how this all came together with you guys. Is was it something that has a weather data, a bunch of geeks saying, hey, we should do this for companies, but take us to the thought process with their team. Was it like you saw this as value? How did you get to this? Because this is an interesting user benefit. I want to know the weather, I want to know if it's safe. These are kind of a psychology of a user expectation. How did you guys connect the dots here for this project? >>Well, we certainly do have a very passionate team of people, um some weather geeks included, um and you're absolutely right watching the Masters a few months ago was amazing to see, you know, some sense of normality happening here. But you know, we looked at, you know, IBM, the weather company, like, how do we help during this pandemic? And when we thought about it, we looked at there's an amazing gap of information. And as the weather channel, you know, what we do is bring together data, give people insights and help them make decisions with that. And so it was really part of our mission. It's always been that way to give information to keep people safe. And so all we did is took a different data set and provided the same thing. And so in this case, the covid data set, which we actually had to, you know, aggregate from different sources whether it was the C. D. C. The World Health Organization uh State governments or county governments to provide this to consumers. But it was really really natural for us because we know what consumers want. You know we all want information around where we live, right? And then we want to see like where our friends live, where our relatives live to make sure that they're okay. And then that enables people to make the decisions that are right for their family. And so it was really really natural for us to do that. And then of course we have the technology to be able to scale to hundreds of millions of people. Which is really important. >>It's not obvious until you actually think about that. It's so obvious. Congratulations. What a great innovation. What were the biggest challenges you guys had to face and how did you overcome it? Because I'm curious. I see you've got a lot of, lot of large scale data dealing with diversity of data with weather. What was the challenges with Covid? And how did you overcome it? >>So again, without a doubt it was the data because you're looking at one, we wanted that county level data. So you're looking at multiple sources. So how do we aggregate this data? So first finding that trusted source that that we could use. But then how do you pull it in in an automated way? And the challenge was it with the State Department, the county departments that data came in all kinds of formats. Some counties used maps, some use charts, some use pds to get that information. So we had to pull all this unstructured data, uh, and then that data was updated at different times. So some counties did it twice a day, some did it once day, different time zones. So that really made it challenging. And so then, you know, so what we did is this is where the power of A I really helps because a I can take all of that data, bring in and organize it and then we could put it back out to the consumer in a very digestible way. And so we were able to do that. We built an automated pipeline around that so we can make sure that it was updated. It was fresh and timely, which was really important. But without a doubt looking at that structured data and unstructured data and really helping it to make sense to the consumer was the biggest challenge. And what's interesting about it. Normally it would take us months to do something like that. I challenged the team to say we don't have months, we have days. They turned that around in eight days, which was just an amazing herculean feat. But that's really just the power of, as you said, passionate people coming together to do something so meaningful. >>I love the COVID-19 success stories when people rally around their passion and also their expertise. What was the technology to the team used? Because the theme here at IBM think is transformation innovation, scale. How did you move so fast to make that happen? >>So we move fast by our Ai capabilities and then using IBM cloud and so really there's four key components are like four teams that worked on it. So first there was the weather company team um and because we are a consumer division of IBM, we know what consumers want. So we understand the user experience and the design, but we also know how to build an A. P. I. That can scale because you're talking about being able to scale not only in a weather platform. So in the midst of covid weather still happened, so we still had severe weather record breaking hurricane season. And so those A. P. S. Have to scale to that volume. Then the second team was the AI team. So that used the Watson AI team mixed with the weather Ai team to again bring in that data to organize that data. Um And we used Watson NLP so natural natural language processing in order to create that automated pipeline. Then we had the corralled infrastructure so that platform team that built that architecture and that data repository on IBM cloud. And then the last team was our data privacy office. So making sure that that data was trusted that we have permission to use it uh and just know really that data governance. So it's all of that technology and all of those teams coming together to build this hub for consumers. Um And it worked I mean we would have about four million consumers looking at that hub every single day. Um and even like a year later we still have a couple million people that access that information. So it's really kind of become more like the weather checking the weather's come that daily habit. >>That's awesome. And I gotta I gotta imagine that these discoveries and innovations that was part of this transformation at scale have helped other ways outside the pandemic and you share how this is connected to um other benefits outside the pandemic. >>Yeah so absolutely um you know ai for businesses part of IBM strategy and so really helping organizations to help predict um you know to help take workloads and automate them. So they're high valued employees can work on you know other work. And also you know to bring that personalization to customers. You know, it's really a i when I look at it for my own part of a IBM with the weather company, three things where I'm using this technology. So the first one is around advertising. So the advertising industry is at a really um you know, pivotal part right now, a lot of turmoil and challenges because of privacy legislation because big tech companies are um you know, getting rid of tracking pixels that we normally use to drive the business. So we've created a suite of AI solutions for publishers for you know, different players within the ad tech space, um which is really important because it protects the open web, so like getting covid information or weather information, all of that is free information to the public. We just ask that you underwrite it by seeing advertising so we can keep it free. So those products protect the open red. So really, really important. Then on the consumer side of my business, within the weather channel, we actually used Watson Ai um to connect health with weather. So we know that there's that connection, some health um you know, issues that people have can be impacted by weather, like allergies and flew. So we've actually used Watson Ai to build a um Risk of flu that goes 15 days out. So we can tell people in your local area this one actually goes down to the zip code level, um the risk of flu in your area or the risk of allergies. So help to manage your symptoms, take your prescription. So, um that's a really interesting way. We're using AI and of course weather dot com and our apps are on IBM cloud, so we have this strong infrastructure to support that. And then lastly, you know, our weather forecasting has always been rooted in a i you take 100 different weather models, you apply ai to that to get the best and most accurate forecasts that you deliver. Um and so we are using these technologies every day to, you know, move our business forward and to provide, you know, weather services for people. >>I just love the automation and as users have smartphones and more instrumentation on their bodies, whether it's wearables, people will plan their day around the weather, and retail shops will have a benefit knowing what the stock and or not have on hand and how to adjust that. This, the classic edge computing paradigm, fascinating impact. You wouldn't think about that, but that's a pretty big deal. People are planning >>around >>the weather data and making that available is critical. >>Oh, absolutely. You know, every business needs a weather strategy because whether it impacts your supply chain, um agriculture, should I be watering today or not even around, you know, um, if you think about energy and power lines, you know, the vegetation growth over power lines can bring power lines down and it's a disruption, you know, to customers and power. So there's just when you start thinking about it, you're like, wow, whether really impacts every business, um, not to say just consumers in general and their daily lives. >>And uh, and there's a lot of cloud scale to that can help companies whether it's um be part of a better planet or smarter planet as it's been called, and help with with global warming. I mean, you think about this is all kind of been contextually relevant now more than ever. Super exciting. Um Great stuff. I want to get your take on outside of um the IBM response to the pandemic more broadly outside of the weather. What are you guys doing um to help? Are you guys doing anything else with industry? How could you talk a little bit more about IBM s response more broadly to the pandemic? >>Yeah so IBM has been you know working with government academia, industry is really from the beginning uh in several different ways. Um you know the first one of the first things we did is it opened up our intellectual property. So R. I. P. And our technology our supercomputing To help researchers really try to understand COVID-19 some of the treatments and possible cures so that's been really beneficial as it relates to that. Um Some other things though, that we're doing as well is we created a chat bots that companies and clients could use and this chat but could either be used to help train teachers because they have to work remotely or help other workers as well. Um and also the chatbots was helping as companies started to re enter back to the workforce and getting back to the office. So the chatbots been really helpful there. Um and then, you know, one of the things that we've been doing on the advertising side is we actually have helped the ad council with their vaccine campaign. Um It's up to you is the name of the campaign and we delivered a ad unit that can dynamically assemble a creative in real time to make sure that the right message was getting out the right time to the right person. So it's really helped to maximize that campaign to reach people um and encourage them if it's the right thing for them, you know where the vaccines are available. Um and that you know, they could take those. So a lot of great work that's going on within IBM. Um and actually the most recent thing just actually in the past month is we release the Digital Health Pass in cooperation with the state of new york. Um and this is a fantastic tool because it is a way for individuals to keep their private information around their vaccines or you know, some of the Covid test they've been having on a mobile device that's secure and we think that this is going to be really important as cities start to reopen um to have that information easily accessible. >>Uh sure, great insight, um great innovation navigating Covid 19 a lot of innovation transformation at IBM and obviously Watson and the weather company using AI and also, you know, when we come out of Covid post, post Covid as real life comes back, we're still going to be impacted. We're gonna have new innovations, new expectations, tracking, understanding what's going on, not just the weather. So thanks >>for absolutely great >>work. Um, awesome. Thank you. >>Great. Thanks john good to see you. >>Okay. This is the cubes coverage of IBM. Think I'm john for a host of the cube. Thanks for watching. Yeah.

>>from around the globe. It's the Cube with digital coverage of AI ops Virtual Forum Brought to you by Broadcom Welcome back to the AI Ops Virtual Forum. Lisa Martin here with Srinivasan Rajagopal, the head of products and strategy at Broadcom Raj Welcome. >>Good to be here, Lisa. >>I'm excited for our conversation, so I wanted to dive right into a term that we hear all the time. Operational excellence, right? We hear it everywhere in marketing, etcetera. But why is it so important to organizations as they head into 2021 tell us how ai ops as a platform can help? >>Yeah. Thank you. First off, I wanna I wanna welcome our viewers back and I'm very excited Toe share more info on this topic. You know, here's what we believe. As we work with large organizations, we see all our organizations are poised toe get out off the pandemic and look for growth for their own business and helping customers get through this tough time. So fiscal year 2021 we believe, is going to be a combination off, you know, resiliency and agility at the at the same time. So operational excellence is critical because the business has become mawr digital, right? There are gonna be three things that are gonna be more sticky. You know, remote work is gonna be more sticky. Um, cost savings and efficiency is going to be an imperative for organizations. And the continued acceleration of digital transformation off enterprises at scale is going to be in reality. So when you put all these three things together as a team, that is, you know, that's working behind the scenes toe help the businesses succeed. Operational excellence is going to be make or break for organizations. >>Russia with that said, if we kind of strip it down to the key capabilities, what are those key capabilities that companies need to be looking for in an AI ops solution? >>Yeah, you know. So first foremost AI ops means many things to many, many folks. So let's take a moment to simply define it. The way we defined AI ops is it's a system off intelligence human augmented system that brings together full visibility across app, infra and network elements that brings together despite of data sources on provides actionable intelligence and uniquely offers intelligent automation. Now the technology many folks draw is the self driving car, right? I mean, we are in the world of Tesla's, but, you know, but self driving data center is is too far away, right? Autonomous systems are still far away. However, you know, application off the I M l techniques toe help deal with volume velocity, veracity of information. Eyes is critical. So that's how we look at AI ops and some of the key capabilities that we that we that we work with our customers to help them around 48 years. Right? First one is eyes and years. What we call full stack, observe ability. If you do not know what is happening in your systems, you know that that serve up your business services, it's gonna be pretty hard to do anything in terms of responsiveness, right? So from stack of their ability, the second piece is what we call actionable insights. So when you have disparaged data sources, tool sprawls, data coming at you from, you know from database systems, I T systems, customer management systems, ticketing systems, how do you find the needle from the haystack? And how do you respond rapidly from a myriad off problems? A sea off read The third area is what we call intelligent automation. Well, Identifying the problem toe Act on is important and then acting on. Automating that and creating a recommendation system where you know you could be proactive about that is even more important. And finally, all of this focuses on efficiency. What about effectiveness? Effectiveness comes when you create a feedback loop when what happens in production is related to your support systems and your developers so that they can respond rapidly. So we call that continuous feedback. So these are the four key capabilities that you know you should look for in an AI ops system. And that's what we offer us. >>Alright, Russia. There's four key capabilities that businesses need to be looking for. I'm wondering how those help to align business and i t. It's again like operational excellence. It's something that we talk about a lot is the alignment of business and I t a lot more challenging. Is your something done right? But I want you to explain how can a iob help with that alignment and align? I t outputs to business outcomes. >>So you know, one of the things I'm going to say something that this, that is that is simple. But it's harder. Alignment is not on systems. Alignment is with people, right? So when people align when organizations aligned, when cultures align, dramatic things can happen. So in the context off AI ops, we see when when saris aligned with the develops engineers and information architects. And, uh, you know, I t operators, you know, they enable organizations to reduce the gap between intent and outcome or output an outcome that said, you know, these personas need mechanisms toe help them better align, right, help them Better visual. I see the you know what we call single source of truth, right? So there are four key things that I wanna call out when we work with large enterprises. We find that customer journey alignment with the you know what we call I T systems is critical. So how do you understand your business imperatives and your customer journey goals? Whether it is card toe purchase or whether it is, you know, Bill shock scenarios and swan alignment on customer journey to your I T systems is one area that you can reduce the gap. The second area is how do you create a scenario where your teams can find problems before your customers do right out. It's scenarios and so on. So that's the second area off alignment. The third area off alignment is how can you measure business impact driven services right? There are several services that an organization off course as the 19 system. Some services are more critical to the business. Well, then, others and thes change in a dynamic environment. So how do you How do you understand that? How do you measure that? And how? How do you find the gaps there? So that that's the 3rd 80 off alignment that we that we help. And last but not least, there are. There are things like NPS scores and others that that help us understand alignment. But those are more long term. But in the in the context off, you know, operating digitally. You want to use customer experience and, you know single business outcome as as a key alignment factor, and then work with your systems of engagement and systems of interaction, along with your key personas to create that alignment. It's a people process technology challenge, actually. >>So where is one of the things that you said there is that it's imperative for the business toe. Find a problem before a customer does. And you talked about outages there. That's always a goal for businesses, right to prevent those outages. How can Ai ops help with that? >>Yeah, so, you know, out they just talk, you know, go to resiliency off a system, right? And they also goto have, you know, agility off the same system. You know, if you are a customer and if you're ripping up your mobile happened, it takes more than you know, three milliseconds. You know, you're probably losing that customer, right? So I would just mean different things, you know? And there's an interesting website called don't detector dot com that actually tracks all the outages of publicly available services, whether it's your bank or your, you know, telecom service or mobile service and so on and so forth. In fact, the key question around outages for from from you know, executives are the question of Are you ready? Right? Are you ready to respond to the needs off your customers and your business? Are you ready toe rapidly to solve an issue that is impacting customer experience and therefore satisfaction. Are you creating a digital trust system where customers can be, You know, you know, customers can feel that their information is secure when they transact with you. All of these getting toe the notion of resiliency and outages. Now, you know, one of the things that I often you know work with customers around, you know, that we find is the radius off. Impact is important when you deal with outages. What I mean by that is problems occur, right? How do you respond? How quickly do you take? Two seconds? Two minutes, 20 minutes. Two hours, 20 hours. Right To resolve that problem. That radius of impact is important. That's where you know you have to bring again. People process technology together to solve that. And the key thing is, you need a system of intelligence that can aid you your teams, you know, look at the same set of parameters so that you can respond faster. That's the key here. >>But as we look at digital transformation at scale, Raj, how does a apps help influence that? >>You know, I'm gonna take a slightly long winded way to answer this question. See, when it comes to digital transformation at scale, the focus on business purpose and business outcome becomes extremely critical. And then the alignment off that to your digital supply chain right are the are the are the key factors that differentiate vintners in the in their digital transformation game. Really? What we have seen with with winners is they operate very differently. Like, for example, you know, 19 assures its digital business outcomes by shoes per second, right apple buy iPhones per per minute. Tesla by model threes per month. Are you getting getting it right? I mean, you wanna have, ah, clear business outcome, which is a measure off your business. In effect, I mean, easy right, which which my daughter use. And I use very well, right? You know, they measured by revenue per hour, right? I mean, so these are key measures, and when you have a key business outcome measure like that, you can align everything else because you know what these measures you know, for a bank, it may be deposits per month. Right now, when you move money from checking account to savings account or when you do direct deposits, those are you know, banks need liquidity and so on and so forth. But, you know, the key thing is that single business outcome has a starburst effect inside the I T. Organization that touches a single money movement from checking account to savings account can touch about 75 disparage systems internally. Right? So those think about right. I mean, all we're doing is moving money from checking accounts savings account. Now that goats in tow, a IittIe production system, there are several applications. There is a database there is there are infrastructures, their load balancers, that our webs, you know, the Web server components, which then touches your your middleware component, which is a queuing system right, which then touches your transactional system on. Do you know which may be on your mainframes what we call mobile toe mainframe scenario, right? And we're not done yet. Then you have a security and regulatory compliance system that you have to touch a fraud prevention system that you have to touch right, a State Department regulation that you may have to meet and on and on and on, right? This is the challenge that I t operation teams phase. And when you have millions of customers transacting right? Certainly this challenge cannot be, you know, managed by, you know, human beings alone. So therefore, you need a system off intelligence that augments human intelligence and acts as you, you know, your your eyes and ears in of a toe point pinpoint. Their problems are right. So digital transformation at scale really requires a well thought out ai ops system a platform and open extensible platform that you know, that is heterogeneous in nature because their stools problems in organizations. There is, uh, you know, a lot of data bases in systems. There are million's off, you know, customers and hundreds off partners and vendors, you know, making up that digital supply chain. So, you know, AI ops is at the center off, enabling an organization achieved digital up, you know, transformation at scale. Last but not least, you need continuous feedback loop. Continuous feedback loop is the ability for a production system toe. Inform your develops teams your finance teams, your customer experience teams your cost Modeling teams about what is going on say that they can so that they can reduce the intent outcome gap. All of this need to come together. What we call biz obs for ideal abs. >>That was a great example of how you talked about the Starburst effect. Actually never thought about it in that way. When you give the banking example but what you should is the magnitude of systems, the fact that people alone really need help with that and why intelligent automation and air ops could be transformative and enable that scale. Raj, it's always a pleasure to talk with you. Thanks for joining me today. Yeah, >>great to be here >>and we'll be right back with our next segment.

>> Announcer: From around the globe, it's "theCUBE" covering Space and Cybersecurity Symposium 2020 hosted by Cal Poly. >> I want to welcome to theCUBE's coverage, we're here hosting with Cal Poly an amazing event, space and the intersection of cyber security. This session is Defending Satellite and Space Infrastructure from Cyber Threats. We've got two great guests. We've got Major General John Shaw of combined force space component commander, U.S. space command at Vandenberg Air Force Base in California and Roland Coelho, who's the CEO of Maverick Space Systems. Gentlemen, thank you for spending the time to come on to this session for the Cal Poly Space and Cybersecurity Symposium. Appreciate it. >> Absolutely. >> Guys defending satellites and space infrastructure is the new domain, obviously it's a war-fighting domain. It's also the future of the world. And this is an important topic because we rely on space now for our everyday life and it's becoming more and more critical. Everyone knows how their phones work and GPS, just small examples of all the impacts. I'd like to discuss with this hour, this topic with you guys. So if we can have you guys do an opening statement. General if you can start with your opening statement, we'll take it from there. >> Thanks John and greetings from Vandenberg Air Force Base. We are just down the road from Cal Poly here on the central coast of California, and very proud to be part of this effort and part of the partnership that we have with Cal Poly on a number of fronts. In my job here, I actually have two hats that I wear and it's I think, worth talking briefly about those to set the context for our discussion. You know, we had two major organizational events within our Department of Defense with regard to space last year in 2019. And probably the one that made the most headlines was the standup of the United States Space Force. That happened December 20th, last year, and again momentous, the first new branch in our military since 1947. And it's just over nine months old now, as we're makin' this recording. And already we're seein' a lot of change with regard to how we are approaching organizing, training, and equipping on a service side for space capabilities. And so, with regard to the Space Force, the hat I wear there is Commander of Space Operations Command. That was what was once 14th Air Force, when we were still part of the Air Force here at Vandenberg. And in that role, I'm responsible for the operational capabilities that we bring to the joint warfighter and to the world from a space perspective. Didn't make quite as many headlines, but another major change that happened last year was the reincarnation, I guess I would say, of United States Space Command. And that is a combatant command. It's how our Department of Defense organizes to actually conduct war-fighting operations. Most people are more familiar perhaps with Central Command, CENTCOM or Northern Command, NORTHCOM, or even Strategic Command, STRATCOM. Well, now we have a SPACECOM. We actually had one from 1985 until 2002, and then stood it down in the wake of the 9/11 attacks and a reorganization of Homeland Security. But we've now stood up a separate command again operationally, to conduct joint space operations. And in that organization, I wear a hat as a component commander, and that's the combined force-based component command working with other, all the additional capabilities that other services bring, as well as our allies. The combined in that title means that under certain circumstances, I would lead in an allied effort in space operations. And so it's actually a terrific job to have here on the central coast of California. Both working how we bring space capabilities to the fight on the Space Force side, and then how we actually operate those capabilities in support of joint warfighters around the world and national security interests. So that's the context. Now what also I should mention and you kind of alluded to John at your beginning, we're kind of in a changed situation than we were a number of years ago, in that we now see space as a war-fighting domain. For most of my career, goin' back a little ways, most of my focus in my jobs was making sure I could bring space capabilities to those that needed them. Bringing GPS to that special operations soldier on the ground somewhere in the world, bringing satellite communications for our nuclear command and control, bringing those capabilities for other uses. But I didn't have to worry in most of my career, about actually defending those space capabilities themselves. Well, now we do. We've actually gone to a point where we're are being threatened in space. We now are treating it more like any other domain, normalizing in that regard as a war-fighting domain. And so we're going through some relatively emergent efforts to protect and defend our capabilities in space, to design our capabilities to be defended, and perhaps most of all, to train our people for this new mission set. So it's a very exciting time, and I know we'll get into it, but you can't get very far into talking about all these space capabilities and how we want to protect and defend them and how we're going to continue their ability to deliver to warfighters around the globe, without talking about cyber, because they fit together very closely. So anyway, thanks for the chance to be here today. And I look forward to the discussion. >> General, thank you so much for that opening statement. And I would just say that not only is it historic with the Space Force, it's super exciting because it opens up so much more challenges and opportunities to do more and to do things differently. So I appreciate that statement. Roland in your opening statement. Your job is to put stuff in space, faster, cheaper, smaller, better, your opening statement, please. >> Yes, thank you, John. And yes, to General Shaw's point with the space domain and the need to protect it now is incredibly important. And I hope that we are more of a help than a thorn in your side in terms of building satellites smaller, faster, cheaper. Definitely looking forward to this discussion and figuring out ways where the entire space domain can work together, from industry to U.S. government, even to the academic environment as well. So first, I would like to say, and preface this by saying, I am not a cybersecurity expert. We build satellites and we launch them into orbit, but we are by no means cybersecurity experts. And that's why we like to partner with organizations like the California Cybersecurity Institute because they help us navigate these requirements. So I'm the CEO of Maverick Space Systems. We are a small aerospace business in San Luis Obispo, California. And we provide small satellite hardware and service solutions to a wide range of customers. All the way from the academic environment to the U.S. government and everything in between. We support customers through an entire program life cycle, from mission architecture and formulation, all the way to getting these customer satellites in orbit. And so what we try to do is provide hardware and services that basically make it easier for customers to get their satellites into orbit and to operate. So whether it be reducing mass or volume, creating greater launch opportunities, or providing the infrastructure and the technology to help those innovations mature in orbit, that's what we do. Our team has experience over the last 20 years, working with small satellites. And I'm definitely fortunate to be part of the team that invented the CubeSat standard by Cal Poly and Stanford back in 2000. And so, we are in VandenBerg's backyard. We came from Cal Poly San Luis Obispo and our hearts are fond of this area, and working with the local community. A lot of that success that we have had is directly attributable to the experiences that we learned as students, working on satellite programs from our professors and mentors. And that's all thanks to Cal Poly. So just wanted to tell a quick story. So back in 2000, just imagine a small group of undergraduate students, myself included, with the daunting task of launching multiple satellites from five different countries on a Russian launch vehicle. Many of us were only 18 or 19, not even at the legal age to drink yet, but as essentially teenagers we were managing million-dollar budgets. And we were coordinating groups from around the world. And we knew what we needed to accomplish, yet we didn't really know what we were doing when we first started. The university was extremely supportive and that's the Cal Poly learn-by-doing philosophy. I remember the first time we had a meeting with our university chief legal counsel, and we were discussing the need to register with the State Department for ITAR. Nobody really knew what ITAR was back then. And discussing this with the chief legal counsel, she was asking, "What is ITAR?" And we essentially had to explain, this is, launching satellites is part of the U.S. munitions list. And essentially we had a similar situation exporting munitions. We are in similar categories as weapons. And so, after that initial shock, everybody jumped in both feet forward, the university, our head legal counsel, professors, mentors, and the students knew we needed to tackle this problem because the need was there to launch these small satellites. And the reason this is important to capture the entire spectrum of users of the community, is that the technology and the innovation of the small satellite industry occurs at all levels, so we have academia, commercial, national governments. We even have high schools and middle schools getting involved and building satellite hardware. And the thing is the importance of cybersecurity is incredibly important because it touches all of these programs and it touches people at a very young age. And so, we hope to have a conversation today to figure out how do we create an environment where we allow these programs to thrive, but we also protect and keep their data safe as well. >> Thank you very much Roland. Appreciate that a story too as well. Thanks for your opening statement. Gentlemen, I mean I love this topic because defending the assets in space is obvious, if you look at it. But there's a bigger picture going on in our world right now. And general, you kind of pointed out the historic nature of Space Force and how it's changing already, operationally, training, skills, tools, all that stuff is evolving. You know in the tech world that I live in, change the world is a topic they use, gets thrown around a lot, you can change the world. A lot of young people, and we have other panels on this where we're talkin' about how to motivate young people, changing the world is what it's all about technology, for the better. Evolution is just an extension of another domain. In this case, space is just an extension of other domains, similar things are happening, but it's different. There's huge opportunity to change the world, so it's faster. There's an expanded commercial landscape out there. Certainly government space systems are moving and changing. How do we address the importance of cybersecurity in space? General, we'll start with you because this is real, it's exciting. If you're a young person, there's touch points of things to jump into, tech, building hardware, to changing laws, and everything in between is an opportunity, and it's exciting. And it is truly a chance to change the world. How does the commercial government space systems teams, address the importance of cybersecurity? >> So, John, I think it starts with the realization that as I like to say, that cyber and space are BFFs. There's nothing that we do on the cutting edge of space that isn't heavily reliant on the cutting edge of cyber. And frankly, there's probably nothing on the cutting edge of cyber that doesn't have a space application. And when you realize that and you see how closely those are intertwined as we need to move forward at speed, it becomes fundamental to answering your question. Let me give a couple examples. One of the biggest challenges I have on a daily basis is understanding what's going on in the space domain. Those on the surface of the planet talk about tyranny of distance across the oceans or across large land masses. And I talk about the tyranny of volume. And right now, we're looking out as far as the lunar sphere. There's activity that's extending out there. We expect NASA to be conducting perhaps human operations in the lunar environment in the next few years. So it extends out that far. When you do the math that's a huge volume. How do you do that? How do you understand what's happening in real time within that volume? It is a big data problem by the very definition of that kind of effort and that kind of challenge. And to do it successfully in the years ahead, it's going to require many, many sensors and the fusion of data of all kinds, to present a picture and then analytics and predictive analytics that are going to deliver an idea of what's going on in the space arena. And that's just if people are not up to mischief. Once you have threats introduced into that environment, it is even more challenging. So I'd say it's a big data problem that we'll enjoy tackling in the years ahead. Now, a second example is, if we had to take a vote of what were the most amazing robots that have ever been designed by humans, I think that spacecraft would have to be up there on the list. Whether it's the NASA spacecraft that explore other planets, or GPS satellites that amazingly provide a wonderful service to the entire globe and beyond. They are amazing technological machines. That's not going to stop. I mean, all the work that Roland talked about, even that we're doin' at the kind of the microsat level is putting cutting-edge technology into small a package as you can to get some sort of capability out of that. As we expand our activities further and further into space for national security purposes, or for exploration or commercial or civil, the cutting-edge technologies of artificial intelligence and machine-to-machine engagements and machine learning are going to be part of that design work moving forward. And then there's the threat piece. As we operate these capabilities, as these constellations grow, that's going to be done via networks. And as I've already pointed out space is a war-fighting domain. That means those networks will come under attack. We expect that they will and that may happen early on in a conflict. It may happen during peace time in the same way that we see cyber attacks all the time, everywhere in many sectors of activity. And so by painting that picture, we start to see how it's intertwined at the very, very most basic level, the cutting edge of cyber and cutting edge of space. With that then comes the need to, any cutting edge cybersecurity capability that we have is naturally going to be needed as we develop space capabilities. And we're going to have to bake that in from the very beginning. We haven't done that in the past as well as we should, but moving forward from this point on, it will be an essential ingredient that we work into all of our capability. >> Roland, we're talkin' about now, critical infrastructure. We're talkin' about new capabilities being addressed really fast. So, it's kind of chaotic now there's threats. So it's not as easy as just having capabilities, 'cause you've got to deal with the threats the general just pointed out. But now you've got critical infrastructure, which then will enable other things down the line. How do you protect it? How do we address this? How do you see this being addressed from a security standpoint? Because malware, these techniques can be mapped in, extended into space and takeovers, wartime, peace time, these things are all going to be under threat. That's pretty well understood, and I think people kind of get that. How do we address it? What's your take? >> Yeah, yeah, absolutely. And I couldn't agree more with General Shaw, with cybersecurity and space being so intertwined. And, I think with fast and rapid innovation comes the opportunity for threats, especially if you have bad actors that want to cause harm. And so, as a technology innovator and you're pushing the bounds, you kind of have a common goal of doing the best you can, and pushing the technology bounds, making it smaller, faster, cheaper. But a lot of times what entrepreneurs and small businesses and supply chains are doing, and don't realize it, is a lot of these components are dual use. I mean, you could have a very benign commercial application, but then a small modification to it, can turn it into a military application. And if you do have these bad actors, they can exploit that. And so, I think that the big thing is creating a organization that is non-biased, that just wants to kind of level the playing field for everybody to create a set standard for cybersecurity in space. I think one group that would be perfect for that is CCI. They understand both the cybersecurity side of things, and they also have at Cal Poly the small satellite group. And just having kind of a clearing house or an agency where can provide information that is free, you don't need a membership for. And to be able to kind of collect that, but also reach out to the entire value chain for a mission, and making them aware of what potential capabilities are and then how it might be potentially used as a weapon. And keeping them informed, because I think the vast majority of people in the space industry just want to do the right thing. And so, how do we get that information free flowing to the U.S. government so that they can take that information, create assessments, and be able to, not necessarily stop threats from occurring presently, but identify them long before that they would ever even happen. Yeah, that's- >> General, I want to follow up on that real quick before we move to the next top track. Critical infrastructure you mentioned, across the oceans long distance, volume. When you look at the physical world, you had power grids here in the United States, you had geography, you had perimeters, the notion of a perimeter and a moat, and then you had digital comes in. Then you have, we saw software open up, and essentially take down this idea of a perimeter, and from a defense standpoint, and everything changed. And we have to fortify those critical assets in the U.S. Space increases the same problem statement significantly, because you can't just have a perimeter, you can't have a moat, it's open, it's everywhere. Like what digital's done, and that's why we've seen a surge of cyber in the past two decades, attacks with software. So, this isn't going to go away. You need the critical infrastructure, you're putting it up there, you're formulating it, and you got to protect it. How do you view that? Because it's going to be an ongoing problem statement. What's the current thinking? >> Yeah, I think my sense is that a mindset that you can build a firewall, or a defense, or some other system that isn't dynamic in its own right, is probably not headed in the right direction. I think cybersecurity in the future, whether it's for space systems, or for other critical infrastructure is going to be a dynamic fight that happens at a machine-to-machine speed and dynamic. I don't think that it's too far off where we will have machines writing their own code in real time to fight off attacks that are coming at them. And by the way, the offense will probably be doing the same kind of thing. And so, I guess I would not want to think that the answer is something that you just build it and you leave it alone and it's good enough. It's probably going to be a constantly-evolving capability, constantly reacting to new threats and staying ahead of those threats. >> That's the kind of use case, you know as you were, kind of anecdotal example is the exciting new software opportunities for computer science majors. I mean, I tell my young kids and everyone, man it's more exciting now. I wish I was 18 again, it's so exciting with AI. Roland, I want to get your thoughts. We were joking on another panel with the DoD around space and the importance of it obviously, and we're going to have that here. And then we had a joke. It's like, oh software's defined everything. Software's everything, AI. And I said, "Well here in the United States, companies had data centers and then they went to the cloud." And then he said, "You can do break, fix, it's hard to do break, fix in space. You can't just send a tech up." I get that today, but soon maybe robotics. The general mentions robotics technologies, in referencing some of the accomplishments. Fixing things is almost impossible in space. But maybe form factors might get better. Certainly software will play a role. What's your thoughts on that landscape? >> Yeah, absolutely. You know, for software in orbit, there's a push for software-defined radios to basically go from hardware to software. And that's a critical link. If you can infiltrate that and a small satellite has propulsion on board, you could take control of that satellite and cause a lot of havoc. And so, creating standards and that kind of initial threshold of security, for let's say these radios, or communications and making that available to the entire supply chain, to the satellite builders, and operators is incredibly key. And that's again, one of the initiatives that CCI is tackling right now as well. >> General, I want to get your thoughts on best practices around cybersecurity, state-of-the-art today, and then some guiding principles, and kind of how the, if you shoot the trajectory forward, what might happen around supply chain? There's been many stories where, we outsource the chips and there's a little chip sittin' in a thing and it's built by someone else in China, and the software is written from someone in Europe, and the United States assembles it, it gets shipped and it's corrupt, and it has some cyber, I'm making it up, I'm oversimplifying the statement. But this is what when you have space systems that involve intellectual property from multiple partners, whether it's from software to creation and then deployment. You got supply chain tiers. What are some of best practices that you see involving, that don't stunt the innovation, but continues to innovate, but people can operate safely. What's your thoughts? >> Yeah, so on supply chain, I think the symposium here is going to get to hear from General JT Thompson from space and missile system center down in Los Angeles, and he's just down the road from us there on the coast. And his team is the one that we look to to really focus on, as he fires and develops to again bake in cybersecurity from the beginning and knowing where the components are coming from, and properly assessing those as you put together your space systems, is a key piece of what his team is focused on. So I expect, we'll hear him talk about that. When it talks to, I think, so you asked the question a little more deeply about how do the best practices in terms of how we now develop moving forward. Well, another way that we don't do it right, is if we take a long time to build something and then General JT Thompson's folks take a while to build something, and then they hand it over to me, and my team operate and then they go hands free. And then that's what I have for years to operate until the next thing comes along. That's a little old school. What we're going to have to do moving forward with our space capabilities, and with the cyber piece baked in is continually developing new capability sets as we go. We actually have partnership between General Thompson's team and mine here at Vandenberg on our ops floor, or our combined space operation center, that are actually working in real time together, better tools that we can use to understand what's going on in the space environment to better command and control our capabilities anywhere from military satellite communications, to space domain awareness, sensors, and such. And we're developing those capabilities in real time. And with the security pieces. So DevSecOps is we're practicing that in real time. I think that is probably the standard today that we're trying to live up to as we continue to evolve. But it has to be done again, in close partnership all the time. It's not a sequential, industrial-age process. While I'm on the subject of partnerships. So, General Thompson's team and mine have good partnerships. It's partnerships across the board are going to be another way that we are successful. And that it means with academia and some of the relationships that we have here with Cal Poly. It's with the commercial sector in ways that we haven't done before. The old style business was to work with just a few large companies that had a lot of space experience. Well, we need a lot of kinds of different experience and technologies now in order to really field good space capabilities. And I expect we'll see more and more non-traditional companies being part of, and organizations, being part of that partnership that will work goin' forward. I mentioned at the beginning that allies are important to us. So everything that Roland and I have been talking about I think you have to extrapolate out to allied partnerships. It doesn't help me as a combined force component commander, which is again, one of my jobs. It doesn't help me if the United States capabilities are cybersecure, but I'm tryin' to integrate them with capabilities from an ally that are not cybersecure. So that partnership has to be dynamic and continually evolving together. So again, close partnering, continually developing together from the acquisition to the operational sectors, with as many different sectors of our economy as possible, are the ingredients to success. >> General, I'd love to just follow up real quick. I was having just a quick reminder for a conversation I had with last year with General Keith Alexander, who does a lot of cybersecurity work, and he was talking about the need to share faster. And the new school is you got to share faster to get the data, you mentioned observability earlier, you need to see what everything's out there. He's a real passionate person around getting the data, getting it fast and having trusted partners. So that's not, it's kind of evolving as, I mean, sharing's a well known practice, but with cyber it's sensitive data potentially. So there's a trust relationship. There's now a new ecosystem. That's new for government. How do you view all that and your thoughts on that trend of the sharing piece of it on cyber? >> So, I don't know if it's necessarily new, but it's at a scale that we've never seen before. And by the way, it's vastly more complicated and complex when you overlay from a national security perspective, classification of data and information at various levels. And then that is again complicated by the fact you have different sharing relationships with different actors, whether it's commercial, academic, or allies. So it gets very, very complex web very quickly. So that's part of the challenge we're workin' through. How can we effectively share information at multiple classification levels with multiple partners in an optimal fashion? It is certainly not optimal today. It's very difficult, even with maybe one industry partner for me to be able to talk about data at an unclassified level, and then various other levels of classification to have the traditional networks in place to do that. I could see a solution in the future where our cybersecurity is good enough that maybe I only really need one network and the information that is allowed to flow to the players within the right security environment to make that all happen as quickly as possible. So you've actually, John you've hit on yet another big challenge that we have, is evolving our networks to properly share, with the right people, at the right clearance levels at the speed of war, which is what we're going to need. >> Yeah, and I wanted to call that out because this is an opportunity, again, this discussion here at Cal Poly and around the world is for new capabilities and new people to solve the problems. It's again, it's super exciting if you're geeking out on this. If you have a tech degree or you're interested in changin' the world, there's so many new things that could be applied right now. Roland, I want to get your thoughts on this, because one of the things in the tech trends we're seeing, and this is a massive shift, all the theaters of the tech industry are changing rapidly at the same time. And it affects policy law, but also deep tech. The startup communities are super important in all this too. We can't forget them. Obviously, the big trusted players that are partnering certainly on these initiatives, but your story about being in the dorm room. Now you've got the boardroom and now you got everything in between. You have startups out there that want to and can contribute. You know, what's an ITAR? I mean, I got all these acronym certifications. Is there a community motion to bring startups in, in a safe way, but also give them ability to contribute? Because you look at open source, that proved everyone wrong on software. That's happening now with this now open network concept, the general was kind of alluding to. Which is, it's a changing landscape. Your thoughts, I know you're passionate about this. >> Yeah, absolutely. And I think as General Shaw mentioned, we need to get information out there faster, more timely and to the right people, and involving not only just stakeholders in the U.S., but internationally as well. And as entrepreneurs, we have this very lofty vision or goal to change the world. And oftentimes, entrepreneurs, including myself, we put our heads down and we just run as fast as we can. And we don't necessarily always kind of take a breath and take a step back and kind of look at what we're doing and how it's touching other folks. And in terms of a community, I don't know of any formal community out there, it's mostly ad hoc. And, these ad hoc communities are folks who let's say was a student working on a satellite in college. And they loved that entrepreneurial spirit. And so they said, "Well, I'm going to start my own company." And so, a lot of these ad hoc networks are just from relationships that have been built over the last two decades from colleagues at the university. I do think formalizing this and creating kind of a clearing house to handle all of this is incredibly important. >> And there's going to be a lot of entrepreneurial activity, no doubt, I mean there's too many things to work on and not enough time. I mean this brings up the question that I'm going to, while we're on this topic, you got the remote work with COVID, everyone's workin' remotely, we're doin' this remote interview rather than being on stage. Work's changing, how people work and engage. Certainly physical will come back. But if you looked at historically the space industry and the talent, they're all clustered around the bases. And there's always been these areas where you're a space person. You kind of work in there and the job's there. And if you were cyber, you were generally in other areas. Over the past decade, there's been a cross-pollination of talent and location. As you see the intersection of space, general we'll start with you, first of all, central coast is a great place to live. I know that's where you guys live. But you can start to bring together these two cultures. Sometimes they're not the same. Maybe they're getting better. We know they're being integrated. So general, can you just share your thoughts because this is one of those topics that everyone's talkin' about, but no one's actually kind of addressed directly. >> Yeah, John, I think so. I think I want to answer this by talkin' about where I think the Space Force is going. Because I think if there was ever an opportunity or an inflection point in our Department of Defense to sort of change culture and try to bring in non-traditional kinds of thinking and really kind of change maybe some of the ways that the Department of Defense does things that are probably archaic, Space Force is an inflection point for that. General Raymond, our Chief of Space Operations, has said publicly for awhile now, he wants the U.S. Space Force to be the first truly digital service. And what we mean by that is we want the folks that are in the Space Force to be the ones that are the first adopters, the early adopters of technology. To be the ones most fluent in the cutting edge, technologic developments on space and cyber and other sectors of the economy that are technologically focused. And I think there's some, that can generate some excitement, I think. And it means that we'll probably ended up recruiting people into the Space Force that are not from the traditional recruiting areas that the rest of the Department of Defense looks to. And I think it allows us to bring in a diversity of thought and diversity of perspective and a new kind of motivation into the service, that I think is frankly really exciting. So if you put together everything I mentioned about how space and cyber are going to be best friends forever. And I think there's always been an excitement from the very beginning in the American psyche about space. You start to put all these ingredients together, and I think you see where I'm goin' with this. That this is a chance to really change that cultural mindset that you were describing. >> It's an exciting time for sure. And again, changing the world. And this is what you're seeing today. People do want to change the world. They want a modern world that's changing. Roland, I'll get your thoughts on this. I was having an interview a few years back with a technology entrepreneur, a techie, and we were joking, we were just kind of riffing. And I said, "Everything that's on "Star Trek" will be invented." And we're almost there actually, if you think about it, except for the transporter room. You got video, you got communicators. So, not to bring in the "Star Trek" reference with Space Force, this is digital. And you start thinking about some of the important trends, it's going to be up and down the stack, from hardware to software, to user experience, everything. Your thoughts and reaction. >> Yeah, absolutely. And so, what we're seeing is timelines shrinking dramatically because of the barrier to entry for new entrants and even your existing aerospace companies is incredibly low, right? So if you take previously where you had a technology on the ground and you wanted it in orbit, it would take years. Because you would test it on the ground. You would verify that it can operate in a space environment. And then you would go ahead and launch it. And we're talking tens, if not hundreds of millions of dollars to do that. Now, we've cut that down from years to months. When you have a prototype on the ground and you want to get it launched, you don't necessarily care if it fails on orbit the first time, because you're getting valuable data back. And so, we're seeing technology being developed for the first time on the ground and in orbit in a matter of a few months. And the whole kind of process that we're doing as a small business is trying to enable that. And so, allowing these entrepreneurs and small companies to get their technology in orbit at a price that is sometimes even cheaper than testing on the ground. >> You know this is a great point. I think this is really an important point to call out because we mentioned partnerships earlier, the economics and the business model of space is doable. I mean, you do a mission study. You get paid for that. You have technology that you get stuff up quickly, and there's a cost structure there. And again, the alternative was waterfall planning, years and millions. Now the form factors are doing, now, again, there may be different payloads involved, but you can standardize payloads. You've got robotic arms. This is all available. This brings up the congestion problem. This is going to be on the top of mind of the generals of course, but you've got the proliferation of these constellation systems. You're going to have more and more tech vectors. I mean, essentially that's malware. I mean, that's a probe. You throw something up in space that could cause some interference. Maybe a takeover. General, this is the real elephant in the room, the threat matrix from new stuff and new configurations. So general, how does the proliferation of constellation systems change the threat matrix? >> So I think the, you know I guess I'm going to be a little more optimistic John than I think you pitched that. I'm actually excited about these new mega constellations in LEO. I'm excited about the growing number of actors that are going into space for various reasons. And why is that? It's because we're starting to realize a new economic engine for the nation and for human society. So the question is, so I think we want that to happen. When we could go to almost any other domain in history and when air travel started to become much, much more commonplace with many kinds of actors from private pilots flying their small planes, all the way up to large airliners, there was a problem with congestion. There was a problem about, challenges about behavior, and are we going to be able to manage this? And yes we did. And it was for the great benefit of society. I could probably look to the maritime domain for similar kinds of things. And so this is actually exciting about space. We are just going to have to find the ways as a society, and it's not just the Department of Defense, it's going to be civil, it's going to be international, find the mechanisms to encourage this continued investment in the space domain. I do think that Space Force will play a role in providing security in the space environment, as we venture further out, as economic opportunities emerge, wherever they are in the lunar, Earth, lunar system, or even within the solar system. Space Force is going to play a role in that. But I'm actually really excited about those possibilities. Hey, by the way, I got to say, you made me think of this when you talked about "Star Trek" and Space Force and our technologies, I remember when I was younger watchin' the Next Generation series. I thought one of the coolest things, 'cause bein' a musician in my spare time, I thought one of the coolest things was when Commander Riker would walk into his quarters and say, "Computer play soft jazz." And there would just be, the computer would just play music. And this was an age when we had hard media. Like how will that, that is awesome. Man, I can't wait for the 23rd century when I can do that. And where we are today is so incredible on those lines. The things that I can ask Alexa or Siri to play. >> Well that's the thing, everything that's on "Star Trek," think about it, it's almost invented. I mean, you got the computers, you got, the only thing really is, holograms are startin' to come in, you got, now the transporter room. Now that's physics. We'll work on that. >> So there is this balance between physics and imagination, but we have not exhausted either. >> Well, firstly, everyone that knows me knows I'm a huge "Star Trek" fan, all the series. Of course, I'm an original purist, but at that level. But this is about economic incentive as well. Roland, I want to get your thoughts, 'cause the gloom and doom, we got to think about the bad stuff to make it good. If I put my glass half full on the table, this economic incentives, just like the example of the plane and the air traffic. There's more actors that are incented to have a secure system. What's your thoughts to general's comments around the optimism and the potential threat matrix that needs to be managed. >> Absolutely, so one of the things that we've seen over the years, as we build these small satellites is a lot of that technology that the General's talking about, voice recognition, miniaturized chips, and sensors, started on the ground. And I mean, you have your iPhone, that, about 15 years ago before the first iPhone came out, we were building small satellites in the lab and we were looking at cutting-edge, state-of-the-art magnetometers and sensors that we were putting in our satellites back then. We didn't know if they were going to work. And then a few years later, as these students graduate, they go off and they go out to other industries. And so, some of the technology that was first kind of put in these CubeSats in the early 2000s, kind of ended up in the first generation iPhone, smartphones. And so being able to take that technology, rapidly incorporate that into space and vice versa gives you an incredible economic advantage. Because not only are your costs going down because you're mass producing these types of terrestrial technologies, but then you can also increase revenue and profit by having smaller and cheaper systems. >> General, let's talk about that real quickly, that's a good point, I want to just shift it into the playbook. I mean, everyone talks about playbooks for management, for tech, for startups, for success. I mean, one of the playbooks that's clear from your history is investment in R&D around military and/or innovation that has a long view, spurs innovation, commercially. I mean, just there's a huge, many decades of history that shows that, hey we got to start thinking about these challenges. And next thing you know it's in an iPhone. This is history, this is not like a one off. And now with Space Force you're driving the main engine of innovation to be all digital. You know, we riff about "Star Trek" which is fun, the reality is you're going to be on the front lines of some really new, cool, mind-blowing things. Could you share your thoughts on how you sell that to the people who write the checks or recruit more talent? >> First, I totally agree with your thesis that national security, well, could probably go back an awful long way, hundreds to thousands of years, that security matters tend to drive an awful lot of innovation and creativity. You know I think probably the two things that drive people the most are probably an opportunity to make money, but beating that out are trying to stay alive. And so, I don't think that's going to go away. And I do think that Space Force can play a role as it pursues security structures, within the space domain to further encourage economic investment and to protect our space capabilities for national security purposes, are going to be at the cutting edge. This isn't the first time. I think we can point back to the origins of the internet, really started in the Department of Defense, with a partnership I should add, with academia. That's how the internet got started. That was the creativity in order to meet some needs there. Cryptography has its roots in security, in national security, but now we use it for economic reasons and a host of other kinds of reasons. And then space itself, I mean, we still look back to Apollo era as an inspiration for so many things that inspired people to either begin careers in technical areas or in space and so on. So I think in that same spirit, you're absolutely right. I guess I'm totally agreeing with your thesis. The Space Force will have a positive, inspirational influence in that way. And we need to realize that. So when we are asking for, when we're looking for how we need to meet capability needs, we need to spread that net very far, look for the most creative solutions and partner early and often with those that can work on those. >> When you're on the new frontier, you got to have a team sport, it's a team effort. And you mentioned the internet, just anecdotally I'm old enough to remember this 'cause I remember the days that it was goin' on, is that the policy decisions that the U.S. made at that time was to let it go a little bit invisible hand. They didn't try to commercialize it too fast. But there was some policy work that was done, that had a direct effect to the innovation. Versus take it over, and the next thing you know it's out of control. So I think there's this cross-disciplinary skillset becomes a big thing where you need to have more people involved. And that's one of the big themes of this symposium. So it's a great point. Thank you for sharing that. Roland, your thoughts on this because you got policy decisions. We all want to run faster. We want to be more innovative, but you got to have some ops view. Now, most of the ops view people want things very tight, very buttoned up, secure. The innovators want to go faster. It's the ying and yang. That's the world we live in. How's it all balance in your mind? >> Yeah, one of the things that may not be apparently obvious is that the U.S. government and Department of Defense is one of the biggest investors in technology in the aerospace sector. They're not the traditional venture capitalists, but they're the ones that are driving technology innovation because there's funding. And when companies see that the U.S. government is interested in something, businesses will revector to provide that capability. And, I would say the more recent years, we've had a huge influx of private equity, venture capital coming into the markets to kind of help augment the government investment. And I think having a good partnership and a relationship with these private equity, venture capitalists and the U.S. government is incredibly important because the two sides can help collaborate and kind of see a common goal. But then also too, on the other side there's that human element. And as General Shaw was saying, not only do companies obviously want to thrive and do really well, some companies just want to stay alive to see their technology kind of grow into what they've always dreamed of. And oftentimes entrepreneurs are put in a very difficult position because they have to make payroll, they have to keep the lights on. And so, sometimes they'll take investment from places where they may normally would not have, from potentially foreign investment that could potentially cause issues with the U.S. supply chain. >> Well, my final question is the best I wanted to save for last, because I love the idea of human space flight. I'd love to be on Mars. I'm not sure I'm able to make it someday, but how do you guys see the possible impacts of cybersecurity on expanding human space flight operations? I mean, general, this is your wheelhouse. This is your in command, putting humans in space and certainly robots will be there because they're easy to go 'cause they're not human. But humans in space. I mean, you startin' to see the momentum, the discussion, people are scratchin' that itch. What's your take on that? How do we see makin' this more possible? >> Well, I think we will see commercial space tourism in the future. I'm not sure how wide and large a scale it will become, but we will see that. And part of the, I think the mission of the Space Force is going to be probably to again, do what we're doin' today is have really good awareness of what's going on in the domain to ensure that that is done safely. And I think a lot of what we do today will end up in civil organizations to do space traffic management and safety in that arena. And, it is only a matter of time before we see humans going, even beyond the, NASA has their plan, the Artemis program to get back to the moon and the gateway initiative to establish a space station there. And that's going to be a NASA exploration initiative. But it is only a matter of time before we have private citizens or private corporations putting people in space and not only for tourism, but for economic activity. And so it'll be really exciting to watch. It'll be really exciting and Space Force will be a part of it. >> General, Roland, I want to thank you for your valuable time to come on this symposium. Really appreciate it. Final comment, I'd love you to spend a minute to share your personal thoughts on the importance of cybersecurity to space and we'll close it out. We'll start with you Roland. >> Yeah, so I think the biggest thing I would like to try to get out of this from my own personal perspective is creating that environment that allows the aerospace supply chain, small businesses like ourselves, be able to meet all the requirements to protect and safeguard our data, but also create a way that we can still thrive and it won't stifle innovation. I'm looking forward to comments and questions, from the audience to really kind of help, basically drive to that next step. >> General final thoughts, the importance of cybersecurity to space. >> I'll go back to how I started I think John and say that space and cyber are forever intertwined, they're BFFs. And whoever has my job 50 years from now, or a hundred years from now, I predict they're going to be sayin' the exact same thing. Cyber and space are intertwined for good. We will always need the cutting edge, cybersecurity capabilities that we develop as a nation or as a society to protect our space capabilities. And our cyber capabilities are going to need space capabilities in the future as well. >> General John Shaw, thank you very much. Roland Coelho, thank you very much for your great insight. Thank you to Cal Poly for puttin' this together. I want to shout out to the team over there. We couldn't be in-person, but we're doing a virtual remote event. I'm John Furrier with "theCUBE" and SiliconANGLE here in Silicon Valley, thanks for watching. (upbeat music)

>>Hi, everyone. My name is my uncle. My uncle Poor I worked with Geo reminds you in India. We call ourselves Geo Platforms. Now on. We've been recently in the news. You've raised a lot off funding from one of the largest, most of the largest tech companies in the world. And I'm here to talk about Geos Cloud Journey, Onda Mantis Partnership. I've titled it the story often, Underdog becoming the largest telecom company in India within four years, which is really special. And we're, of course, held by the cloud. So quick disclaimer. Right. The content shared here is only for informational purposes. Um, it's only for this event. And if you want to share it outside, especially on social media platforms, we need permission from Geo Platforms limited. Okay, quick intro about myself. I am a VP of engineering a geo. I lead the Cloud Services and Platforms team with NGO Andi. I mean the geo since the beginning, since it started, and I've seen our cloud footprint grow from a handful of their models to now eight large application data centers across three regions in India. And we'll talk about how we went here. All right, Let's give you an introduction on Geo, right? Giorgio is on how we became the largest telecom campaign, India within four years from 0 to 400 million subscribers. And I think there are There are a lot of events that defined Geo and that will give you an understanding off. How do you things and what you did to overcome massive problems in India. So the slide that I want to talkto is this one and, uh, I The headline I've given is, It's the Geo is the fastest growing tech company in the world, which is not a new understatement. It's eggs, actually, quite literally true, because very few companies in the world have grown from zero to 400 million subscribers within four years paying subscribers. And I consider Geo Geos growth in three phases, which I have shown on top. The first phase we'll talk about is how geo grew in the smartphone market in India, right? And what we did to, um to really disrupt the telecom space in India in that market. Then we'll talk about the feature phone phase in India and how Geo grew there in the future for market in India. and then we'll talk about what we're doing now, which we call the Geo Platforms phase. Right. So Geo is a default four g lt. Network. Right. So there's no to geo three g networks that Joe has, Um it's a state of the art four g lt voiceover lt Network and because it was designed fresh right without any two D and three G um, legacy technologies, there were also a lot of challenges Lawn geo when we were starting up. One of the main challenges waas that all the smart phones being sold in India NGOs launching right in 2000 and 16. They did not have the voice or lt chip set embedded in the smartphone because the chips it's far costlier to embed in smartphones and India is a very price and central market. So none of the manufacturers were embedding the four g will teach upset in the smartphones. But geos are on Lee a volte in network, right for the all the network. So we faced a massive problem where we said, Look there no smartphones that can support geo. So how will we grow Geo? So in order to solve that problem, we launched our own brand of smartphones called the Life um, smartphones. And those phones were really high value devices. So there were $50 and for $50 you get you You At that time, you got a four g B storage space. A nice big display for inch display. Dual cameras, Andi. Most importantly, they had volte chip sets embedded in them. Right? And that got us our initial customers the initial for the launch customers when we launched. But more importantly, what that enabled other oh, EMS. What that forced the audience to do is that they also had to launch similar smartphones competing smartphones with voltage upset embedded in the same price range. Right. So within a few months, 3 to 4 months, um, all the other way EMS, all the other smartphone manufacturers, the Samsung's the Micromax is Micromax in India, they all had volte smartphones out in the market, right? And I think that was one key step We took off, launching our own brand of smartphone life that helped us to overcome this problem that no smartphone had. We'll teach upsets in India and then in order. So when when we were launching there were about 13 telecom companies in India. It was a very crowded space on demand. In order to gain a foothold in that market, we really made a few decisions. Ah, phew. Key product announcement that really disrupted this entire industry. Right? So, um, Geo is a default for GLT network itself. All I p network Internet protocol in everything. All data. It's an all data network and everything from voice to data to Internet traffic. Everything goes over this. I'll goes over Internet protocol, and the cost to carry voice on our smartphone network is very low, right? The bandwidth voice consumes is very low in the entire Lt band. Right? So what we did Waas In order to gain a foothold in the market, we made voice completely free, right? He said you will not pay anything for boys and across India, we will not charge any roaming charges across India. Right? So we made voice free completely and we offer the lowest data rates in the world. We could do that because we had the largest capacity or to carry data in India off all the other telecom operators. And these data rates were unheard off in the world, right? So when we launched, we offered a $2 per month or $3 per month plan with unlimited data, you could consume 10 gigabytes of data all day if you wanted to, and some of our subscriber day. Right? So that's the first phase off the overgrowth and smartphones and that really disorders. We hit 100 million subscribers in 170 days, which was very, very fast. And then after the smartphone faith, we found that India still has 500 million feature phones. And in order to grow in that market, we launched our own phone, the geo phone, and we made it free. Right? So if you take if you took a geo subscription and you carried you stayed with us for three years, we would make this phone tree for your refund. The initial deposit that you paid for this phone and this phone had also had quite a few innovations tailored for the Indian market. It had all of our digital services for free, which I will talk about soon. And for example, you could plug in. You could use a cable right on RCR HDMI cable plug into the geo phone and you could watch TV on your big screen TV from the geophones. You didn't need a separate cable subscription toe watch TV, right? So that really helped us grow. And Geo Phone is now the largest selling feature phone in India on it. 100 million feature phones in India now. So now now we're in what I call the geo platforms phase. We're growing of a geo fiber fiber to the home fiber toe the office, um, space. And we've also launched our new commerce initiatives over e commerce initiatives and were steadily building platforms that other companies can leverage other companies can use in the Jeon o'clock. Right? So this is how a small startup not a small start, but a start of nonetheless least 400 million subscribers within four years the fastest growing tech company in the world. Next, Geo also helped a systemic change in India, and this is massive. A lot of startups are building on this India stack, as people call it, and I consider this India stack has made up off three things, and the acronym I use is jam. Trinity, right. So, um, in India, systemic change happened recently because the Indian government made bank accounts free for all one billion Indians. There were no service charges to store money in bank accounts. This is called the Jonathan. The J. GenDyn Bank accounts. The J out off the jam, then India is one of the few countries in the world toe have a digital biometric identity, which can be used to verify anyone online, which is huge. So you can simply go online and say, I am my ankle poor on duh. I verify that this is indeed me who's doing this transaction. This is the A in the jam and the last M stands for Mobil's, which which were held by Geo Mobile Internet in a plus. It is also it is. It also stands for something called the U. P I. The United Unified Payments Interface. This was launched by the Indian government, where you can carry digital transactions for free. You can transfer money from one person to the to another, essentially for free for no fee, right so I can transfer one group, even Indian rupee to my friend without paying any charges. That is huge, right? So you have a country now, which, with a with a billion people who are bank accounts, money in the bank, who you can verify online, right and who can pay online without any problems through their mobile connections held by G right. So suddenly our market, our Internet market, exploded from a few million users to now 506 106 100 million mobile Internet users. So that that I think, was a massive such a systemic change that happened in India. There are some really large hail, um, numbers for this India stack, right? In one month. There were 1.6 billion nuclear transactions in the last month, which is phenomenal. So next What is the impact of geo in India before you started, we were 155th in the world in terms off mobile in terms of broadband data consumption. Right. But after geo, India went from one 55th to the first in the world in terms of broadband data, largely consumed on mobile devices were a mobile first country, right? We have a habit off skipping technology generation, so we skip fixed line broadband and basically consuming Internet on our mobile phones. On average, Geo subscribers consumed 12 gigabytes of data per month, which is one of the highest rates in the world. So Geo has a huge role to play in making India the number one country in terms off broad banded consumption and geo responsible for quite a few industry first in the telecom space and in fact, in the India space, I would say so before Geo. To get a SIM card, you had to fill a form off the physical paper form. It used to go toe Ah, local distributor. And that local distributor is to check the farm that you feel incorrectly for your SIM card and then that used to go to the head office and everything took about 48 hours or so, um, to get your SIM card. And sometimes there were problems there also with a hard biometric authentication. We enable something, uh, India enable something called E K Y C Elektronik. Know your customer? We took a fingerprint scan at our point of Sale Reliance Digital stores, and within 15 minutes we could verify within a few minutes. Within a few seconds we could verify that person is indeed my hunk, right, buying the same car, Elektronik Lee on we activated the SIM card in 15 minutes. That was a massive deal for our growth. Initially right toe onboard 100 million customers. Within our and 70 days. We couldn't have done it without be K. I see that was a massive deal for us and that is huge for any company starting a business or start up in India. We also made voice free, no roaming charges and the lowest data rates in the world. Plus, we gave a full suite of cloud services for free toe all geo customers. For example, we give goTV essentially for free. We give GOTV it'll law for free, which people, when we have a launching, told us that no one would see no one would use because the Indians like watching TV in the living rooms, um, with the family on a big screen television. But when we actually launched, they found that GOTV is one off our most used app. It's like 70,000,080 million monthly active users, and now we've basically been changing culture in India where culture is on demand. You can watch TV on the goal and you can pause it and you can resume whenever you have some free time. So really changed culture in India, India on we help people liver, digital life online. Right, So that was massive. So >>I'm now I'd like to talk about our cloud >>journey on board Animal Minorities Partnership. We've been partners that since 2014 since the beginning. So Geo has been using open stack since 2014 when we started with 14 note luster. I'll be one production environment One right? And that was I call it the first wave off our cloud where we're just understanding open stack, understanding the capabilities, understanding what it could do. Now we're in our second wave. Where were about 4000 bare metal servers in our open stack cloud multiple regions, Um, on that around 100,000 CPU cores, right. So it's a which is one of the bigger clouds in the world, I would say on almost all teams, with Ngor leveraging the cloud and soon I think we're going to hit about 10,000 Bama tools in our cloud, which is massive and just to give you a scale off our network, our in French, our data center footprint. Our network introduction is about 30 network data centers that carry just network traffic across there are there across India and we're about eight application data centers across three regions. Data Center is like a five story building filled with servers. So we're talking really significant scale in India. And we had to do this because when we were launching, there are the government regulation and try it. They've gotten regulatory authority of India, mandates that any telecom company they have to store customer data inside India and none of the other cloud providers were big enough to host our clothes. Right. So we we made all this intellectual for ourselves, and we're still growing next. I love to show you how we grown with together with Moran says we started in 2014 with the fuel deployment pipelines, right? And then we went on to the NK deployment. Pipelines are cloud started growing. We started understanding the clouds and we picked up M C p, which has really been a game changer for us in automation, right on DNA. Now we are in the latest release, ofem CPM CPI $2019 to on open stack queens, which on we've just upgraded all of our clouds or the last few months. Couple of months, 2 to 3 months. So we've done about nine production clouds and there are about 50 internal, um, teams consuming cloud. We call as our tenants, right. We have open stack clouds and we have communities clusters running on top of open stack. There are several production grade will close that run on this cloud. The Geo phone, for example, runs on our cloud private cloud Geo Cloud, which is a backup service like Google Drive and collaboration service. It runs out of a cloud. Geo adds G o g S t, which is a tax filing system for small and medium enterprises, our retail post service. There are all these production services running on our private clouds. We're also empaneled with the government off India to provide cloud services to the government to any State Department that needs cloud services. So we were empaneled by Maiti right in their ego initiative. And our clouds are also Easter. 20,000 certified 20,000 Colin one certified for software processes on 27,001 and said 27,017 slash 18 certified for security processes. Our clouds are also P our data centers Alsop a 942 be certified. So significant effort and investment have gone toe These data centers next. So this is where I think we've really valued the partnership with Morantes. Morantes has has trained us on using the concepts of get offs and in fries cold, right, an automated deployments and the tool change that come with the M C P Morantes product. Right? So, um, one of the key things that has happened from a couple of years ago to today is that the deployment time to deploy a new 100 north production cloud has decreased for us from about 55 days to do it in 2015 to now, we're down to about five days to deploy a cloud after the bear metals a racked and stacked. And the network is also the physical network is also configured, right? So after that, our automated pipelines can deploy 100 0 clock in five days flight, which is a massive deal for someone for a company that there's adding bear metals to their infrastructure so fast, right? It helps us utilize our investment, our assets really well. By the time it takes to deploy a cloud control plane for us is about 19 hours. It takes us two hours to deploy a compu track and it takes us three hours to deploy a storage rack. Right? And we really leverage the re class model off M C. P. We've configured re class model to suit almost every type of cloud that we have, right, and we've kept it fairly generous. It can be, um, Taylor to deploy any type of cloud, any type of story, nor any type of compute north. Andi. It just helps us automate our deployments by putting every configuration everything that we have in to get into using infra introduction at school, right plus M. C. P also comes with pipelines that help us run automated tests, automated validation pipelines on our cloud. We also have tempest pipelines running every few hours every three hours. If I recall correctly which run integration test on our clouds to make sure the clouds are running properly right, that that is also automated. The re class model and the pipelines helpers automate day to operations and changes as well. There are very few seventh now, compared toa a few years ago. It very rare. It's actually the exception and that may be because off mainly some user letter as opposed to a cloud problem. We also have contributed auto healing, Prometheus and Manager, and we integrate parameters and manager with our even driven automation framework. Currently, we're using Stack Storm, but you could use anyone or any event driven automation framework out there so that it indicates really well. So it helps us step away from constantly monitoring our cloud control control planes and clothes. So this has been very fruitful for us and it has actually apps killed our engineers also to use these best in class practices like get off like in France cord. So just to give you a flavor on what stacks our internal teams are running on these clouds, Um, we have a multi data center open stack cloud, and on >>top of that, >>teams use automation tools like terra form to create the environments. They also create their own Cuba these clusters and you'll see you'll see in the next slide also that we have our own community that the service platform that we built on top of open stack to give developers development teams NGO um, easy to create an easy to destroy Cuban. It is environment and sometimes leverage the Murano application catalog to deploy using heats templates to deploy their own stacks. Geo is largely a micro services driven, Um um company. So all of our applications are micro services, multiple micro services talking to each other, and the leverage develops. Two sets, like danceable Prometheus, Stack stone from for Otto Healing and driven, not commission. Big Data's tax are already there Kafka, Patches, Park Cassandra and other other tools as well. We're also now using service meshes. Almost everything now uses service mesh, sometimes use link. Erred sometimes are experimenting. This is Theo. So So this is where we are and we have multiple clients with NGO, so our products and services are available on Android IOS, our own Geo phone, Windows Macs, Web, Mobile Web based off them. So any client you can use our services and there's no lock in. It's always often with geo, so our sources have to be really good to compete in the open Internet. And last but not least, I think I love toe talk to you about our container journey. So a couple of years ago, almost every team started experimenting with containers and communities and they were demand for as a platform team. They were demanding community that the service from us a manage service. Right? So we built for us, it was much more comfortable, much more easier toe build on top of open stack with cloud FBI s as opposed to doing this on bare metal. So we built a fully managed community that a service which was, ah, self service portal, where you could click a button and get a community cluster deployed in your own tenant on Do the >>things that we did are quite interesting. We also handle some geo specific use cases. So we have because it was a >>manage service. We deployed the city notes in our own management tenant, right? We didn't give access to the customer to the city. Notes. We deployed the master control plane notes in the tenant's tenant and our customers tenant, but we didn't give them access to the Masters. We didn't give them the ssh key the workers that the our customers had full access to. And because people in Genova learning and experimenting, we gave them full admin rights to communities customers as well. So that way that really helped on board communities with NGO. And now we have, like 15 different teams running multiple communities clusters on top, off our open stack clouds. We even handle the fact that there are non profiting. I people separate non profiting I peoples and separate production 49 p pools NGO. So you could create these clusters in whatever environment that non prod environment with more open access or a prod environment with more limited access. So we had to handle these geo specific cases as well in this communities as a service. So on the whole, I think open stack because of the isolation it provides. I think it made a lot of sense for us to do communities our service on top off open stack. We even did it on bare metal, but that not many people use the Cuban, indeed a service environmental, because it is just so much easier to work with. Cloud FBI STO provision much of machines and covering these clusters. That's it from me. I think I've said a mouthful, and now I love for you toe. I'd love to have your questions. If you want to reach out to me. My email is mine dot capulet r l dot com. I'm also you can also message me on Twitter at my uncouple. So thank you. And it was a pleasure talking to you, Andre. Let let me hear your questions.

>>from around the globe. It's the Cube covering Google Cloud. Next on Air 20. Hi, I'm Stew Minimum And and this is the Cube's coverage of Google Cloud next 20 on air, Of course. Last year we were all in person in San Francisco. This year it's an online experience. It's actually spanning many weeks and this week when we're releasing the Cube interviews, talking about application modernization, happy to welcome back program two of our Cube alumni. Chris Well, I've got Aparna Sinha, Uh, who is the director of product management, and joining her is Pali Bhat, who's the vice president of product and design, both with Google Cloud Poly. Welcome back. Thanks so much for joining us. >>Thank you. Good to be here. >>Well, so it goes without saying it. That 2020 has had quite a lot of changes. Really affect it. Start with you. You know, obviously there's been a lot of discussion is what is the impact of the global pandemic? The ripple in the economy on cloud. So I would love to hear a little bit. You know what you're hearing from your customers. What? That impact has been on on you and your business. >>Yes to thank thank you for asking as I look at our customers, what's been most inspiring for me to see is how organizations and the people in those organizations are coming together to help each other during this unprecedented event. And one of the things I wanted to highlight is, as we all adjust to this sort of new normal, there are two things that I keep seeing across every one of our customers. Better operation efficiency, with the focus on cost saving is something that's a business imperative and has drawn urgency. And the second bit is an increased focus on agility and business innovation. In the current atmosphere, where digital has truly become gone from being one of the channels being D channel, we're seeing our customers respond by being more innovative and reaching their customers in the way that they want to be rich. And that's been, for me personally, very inspiring to see. And we turned on Google Cloud to be a part of helping our customers in this journey in terms of our business itself. We're seeing tremendous momentum around our organization business because it plays directly into these two business imperatives around operational efficiency, cost saving and, of course, business innovation and agility. In Q two of 2020 we saw more than 100,000 companies use our application modernization platform across G ke and those cloud functions Cloud Run and our developers tools. So we've been, uh, just tagged with the response of how customers are using our tools in order to help them run their businesses, operate more efficiently and be more innovative on behalf of their customers. So we're seeing customers use everything from building mission critical applications who then securing, migrating and then operating our services. And we've also seen that customers get tremendous benefits. We've seen up to a 35% increase simply by using our own migration tools. And we've also seen it up to 75% improvement to all of the automation and re platform ing that they can do with our monetization platform. That's been incredible. What I do want to do. Those have a partner chime in on some of the complexity that these customers are seeing and how we're going about trying to address that >>Yes, eso to help our customers with the application modernization journey. Google Cloud really offers three highly differentiated capabilities. Us to the first one is really providing a consistent development and operations experience, and this is really important because you want the same experience, regardless of whether you're running natively in Google Cloud or you're running across clouds or you're running hybrid or you're running at the edge. And I think this is a truly unique differentiator off what we offer. Secondly, we really give customers and their developers industry leading guidance. And this is particularly important because there's a set of best practices on how you do development, how you run these applications, how you operate them in production for high reliability, a exceptional security staff, the stature and for the maximum developer efficiency on. And we provide the platform and the tooling to do that so that it can be customized to it's specific customers needs and their specific place on that modernization journey. And then the third thing on and I think this is incredibly important as well is that we would ride a data driven approach, a data driven optimization and benchmarking approach so that we can tell you where you are with regard to best practice and then help you move towards best practice, no matter where you're starting. >>Yeah, well, thank you, Aparna and Polly definitely resonates with what we're hearing. You know, customers need to be data driven. And then there's the imperative Now that digital movement Pali last year at the show, of course, Antos was, you know, really the talk of the conference years gone by. We know things move really fast, so if you could, you know, probably don't have time to get all of the news, but share with us the updates what differentiated this year along from a new standpoint, >>Yeah, So we've got tremendous set off improvements to the platform. And one of the things that I wanted to just share was that our customers as they actually migrate on to onto the cloud and begin the modernization journeys in their digital transformation programs. What we're seeing over and over is those customers that start with the platform as opposed to an individual application, are set up for success in the future. The platform, of course, is an tos where your application modernization journey begins. In terms of updates, we're gonna share a series off updates in block post, etcetera. I just want to highlight a few. We're sharing their availability off Antos for their middle swathe things that our customers have been asking about. And now our customers get to run on those on Prem and at the edge without the need for a hyper visor. What this does is helps organizations minimize unnecessary overhead and ultimately unlock all of the new cloud and edge use case. The second bit is we're not in the GF our speech to text on prem capability, but this is our first hybrid AI capability. So customers like Iron Mountain get to use hybrid AI, so they have full control of the infrastructure and have control off their data so they can implement data residency and compliance while still leveraging all of Google Cloud AI capabilities. Third services identity again. This extends existing identity solutions so that you can seamlessly work on and those workloads again. This is going to be generally available for on premise customers and better for Antos on AWS, and you're going to see more and more customers be able to leverage their existing identity investments while still getting the consistency that Anton's provides across environments. In the last one that I like to highlight is on those attached clusters, which lets customers bring any kubernetes conforming cluster on Toronto's and still take advantage of the advanced capabilities that until provides like declarative configurations and service automation. So one of the customers I just want to call out is Cold just built it. Entire hybrid cloud strategy on Anton's Day began with the platform first, and now we're seeing a record number of customers on Cold Start camaraderie. Take advantage of Mantel's tempting. With Macquarie Bank played, there's a number of use cases. I am particularly excited about major league baseball. I'm a big fan of baseball, and Major League Baseball is now using and those for 2020 season and all of the stadium across, trusting a large amount of data and gives them the capability to get those capabilities in stadiums very, really acceptable. All of those >>Okay, quick, quick. Follow up on that and those attached clusters because it was one of the questions I had last year. Google Cloud has partnerships with VM Ware for what they're doing. You know, Red Hat and Pivotal also is part of the VM Ware families, and they have their own kubernetes offering. So should I be thinking of this as a management capability that's similar to like what? What Andrew does Or maybe as your arca, Or is it just a kind of interoperability piece? How do we understand how these multiple kubernetes fit together? >>Yeah. So what we've done with Antos has really taken the approach that we need to help our customers are made and manage the infrastructure to specifically what Antos attach clusters gives our customers is they can have any kubernetes cluster as long as it's kubernetes conformance, they can benefit from all of the things that we provide in terms of automation. One of the challenges, of course, is you know, those two is configuring these very, very large instances in walls. A lot of handcrafting today we can provide declarative configuration. So you automate all of that. So think of this as configures code I think of this is infrastructure scored management scored. We're providing that service automation layer on top of any kubernetes conforming cluster with an tools. >>Great. Alright, uh, it's at modernization weeks, so Ah, partner, maybe bring us in aside. You were talking about your customers and what their what they're doing to modernize what's new that they should be aware of this year. >>Yeah, so So, First of all, you know, our mission is really to accelerate innovation in every organization through making their developers more productive as well as automating their operations. And this is something that is resonating even more in these times. Specifically, I think the biggest news that we have is really around, how we're going to help companies get started with the application modernization so that they can maximize the impact of their modernization efforts. And to do this, we're introducing what we're calling. The Google Cloud Application Modernization program or a Google camp for short on Google Camp has three pieces. It has an assessment, which is really data driven and fact based. It's a baseline assessment that helps organizations understand where they are in terms of their maturity with application modernization. Secondly, we give them a blueprint. This is something that is, is it encapsulates a specific set of best practices, proven best practices from development to security to operations, and it's something that they can put into practice and implement immediately. These practices, they cover the entire application lifecycle from writing the code to the See I CD to running it and operating it for maximum reliability and security. And then the third aspect, of course, is the application platform. And this is a modern platform, but also extremely extensible. And, as you know, it spans across clouds on this enables organizations to build, run and secure and, of course, manage both legacy as well as new applications. And the good news, of course, here is you know, this is a time tested platform. It's something that we use internally as well. For our Cloud ML services are being query omni service capability as well as for apogee, hot hybrid and many more at over time. So with the Google campus really covered all aspects of the application lifecycle. And we think it's extremely important for enterprises to have this capability. >>Yeah, so a party when you talk about the extent ability, I would expect that Google Cloud Run is one of the options there to help give us a bridge to get to server list. If that's where customers looking to my right on >>that, that's rights to the camp program provides is holistic, and it brings together many of our capabilities. So Cloud Code Cloud See I CD Cloud Run, which is our server less offering and also includes G ki e and and those best practices. Because customers for their applications, they're usually using multiple platforms. Now, in the case of Cloud Run, in particular, I want to highlight that there's been a lot of interest in the serverless capability during this last few months. In particular, I think, disproportionate amount of interest and server lists on container Native. In fact, according to the CNC F 2020 State of Cloud Native Development Report, you might have seen that, you know, they noted that 2.7 million cloud native developers are using kubernetes and four million are using serverless architectures or cloud functions, and that about 60% of back and developers are now using containers. So this just points to the the usage that was happening already and is now really disproportionately accelerated. In our case, you know, we've we've worked with several customers at the New York State Department and Media Market. Saturn are two that are really excellent stories with the New York State Department. They had a unemployment claims crisis. There was a lot. Ah, volume. That was difficult for their application to handle. And so we worked with them to re architect their application as a set of micro services on Google Cloud on our public sector team of teamed up with them to roll out a new unemployment website in record time. That website was able to handle the 1600% increase in Web traffic compared to a typical week. And this is very much do, too, the dev ops tooling that we provided and we worked with them on and then with Media market Saturn. This is really an excellent example in EMEA based example of a retailer that was able to achieve an eight X increase in speed as well as a 40% cost reduction. And these are really important metrics in these times in particular because for a retailer in the Cove in 19 crisis, to be able to bring new applications and new features to the hands of their customers is ultimately something that impacts their business is extremely valuable. >>Yeah, you think you bring up a really great point of partner when I traditionally think of application modernization. Maybe I've been in the space to long. But it is. Simplicity is not. The first thing that comes to mind is probably pointed out right now. There's an imperative people need to move fast, so I want to throw it out to both of you. How is Google's trying to make sure that, you know, in these uncertain times that customers can move fast and that with all these technology options that it could be just a little bit simpler? >>Yeah, I think I just, uh you know, start off by saying the first thing we've done is build all of our services from the ground up with automation, simplicity and agility in mind. So we've designed for development teams and operations teams be able to take these solutions and get productive with them right away. In addition, we understand that some of our largest customers actually need dedicated program where they can actually assess where they are and then map out a plan for incremental improvement so they can get on their journey to application modernization. But do it with the highest our way. And that was Google camp that apartment talked about ultimately at Google Cloud. Our mission, of course, is to accelerate innovation. Every organization toe hold developer velocity improvements, but also giving them the operation automation that we talked about with that application modernization platform. So we're very excited to be able to do this with every organization. >>Great. Well, Aparna, I'll let you have the final word Is the application modernization week here at Google Cloud. Next online, you can have the final take away for customers. >>Well, thank you, cio. You know, we are extremely passionate about developers on. We want to make sure that it is easy for anyone, anywhere to be able to get started with development as well as to have a path to, uh, accelerated path to production for their applications. So some of what we've done in terms of simplicity, which, as you said is extremely important in this environment, is to really make it easy to get started on. Some of the announcements are around build packs and the integration of cloud code are plug ins to the development environment directly into our serverless environment. And that's the type of thing that gets me excited. And I think I'm very passionate about that because it's something that applies to everyone. Uh, you know, regardless of where they are or what type of person they are, they can get started with development. And that can be a path to economic renewal and growth not just for companies, but for individuals. And that's a mission that we're extremely passionate about. Google Cloud >>Apartment Poly Thank you so much for sharing all the updates. Congratulations to the team. And definitely great to hear about how you're helping customers in these challenging times. >>Thank you for having us on. >>Thank you. So great to see you again. >>Alright. Stay tuned for more coverage from stew minimum and, as always, Thank you for watching the Cube. Yeah, yeah.

>> From theCUBE studios in Palo Alto in Boston, connecting with thought leaders all around the world, this a CUBE conversation. >> Hello, and welcome to this CUBE conversation, I'm John Furrier, host of theCUBE here, in our Palo Alto, California studios, here with our quarantine crew. We're getting all the remote interviews during this time of COVID-19. We've got two great remote guests here, Rachini Moosavi who's the Executive Director of Analytical Services and Data Governance at UNC Healthcare, and Sonya Jordan, Enterprise Analytics Manager of Data Governance at UNC Health. Welcome to theCUBE, thanks for coming on. >> Thank you. >> Thanks for having us. >> So, I'm super excited. University of North Carolina, my daughter will be a freshman this year, and she is coming, so hopefully she won't have to visit UNC Health, but looking forward to having more visits down there, it's a great place. So, thanks for coming on, really appreciate it. Okay, so the conversation today is going to be about how data and how analytics are helping solve problems, and ultimately, in your case, serve the community, and this is a super important conversation. So, before we get started, talk about UNC Health, what's going on there, how you guys organize, how big is it, what are some of the challenges that you have? >> SO UNC Health is comprised of about 12 different entities within our hospital system. We have physician groups as well as hospitals, and we serve, we're spread throughout all of North Carolina, and so we serve the patients of North Carolina, and that is our primary focus and responsibility for our mission. As part of the offices Sonya and I are in, we are in the Enterprise Analytics and Data Sciences Office that serves all of those entities and so we are centrally located in the triangle area of North Carolina, which is pretty central to the state, and we serve all of our entities equally from our Analytics and Data Governance needs. >> John: You guys got a different customer base, obviously you've got the clinical support, and you got the business applications, you got to be agile, that's what it's all about today, you don't need to rely on IT support. How do you guys do that? What's the framework? How do you guys tackle that problem of being agile, having the data be available, and you got two different customers, you got all the compliance issues with clinical, I can only imagine all the regulations involved, and you've got the business applications. How do you handle those? >> Yeah, so for us in the roles that we are in, we are fully responsible for more of the data and analytics needs of the organization, and so we provide services that truly are balanced across our clinician group, so we have physicians, and nurses, and all of the other ancillary clinical staff that we support, as well as the operational needs as well, so revenue cycle, finance, pharmacy, any of those groups that are required in order to run a healthcare system. So, we balance our time amongst all of those and for the work that we take on and how we continuously support them is really based on governance at the end of the day. How we make decisions around what the priorities are and what needs to happen next, and requires the best insights, is really how we focus on what work we do next. As for the applications that we build, in our office, we truly only build analytical applications or products like visualizations within Tableau as well as we support data governance platforms and services and so we provide some of the tools that enable our end users to be able to interact with the information that we're providing around analytics and insights, at the end of the day. >> Sonya, what's your job? Your title is Analytics Manager of Data Governance, obviously that sounds broad but governance is obviously required in all things. What is your job, what is your day-to-day roles like? What's your focus? >> Well, my day-to-day operations is first around building a data governance program. I try to work with identifying customers who we can start partnering with so that we can start getting documentation and utilizing a lot of the programs that we currently have, such as certification, so when we talk about initiatives, this is one of the initiatives that we use to partner with our stakeholders in order to start bringing visibilities to the various assets, such as metrics, or universes that we want to certify, or dashboards, algorithm, just various lists of different types of assets that we certify that we like to partner with the customers in order for them to start documenting within the tools, so that we can bring visibility to what's available, really focusing on data literacy, helping people to understand what assets are available, not only what assets are available, but who owns them, and who own the asset, and what can they do with it, making sure that we have great documentation in order to be able to leverage literacy as well. >> So, I can only imagine with how much volume you guys are dealing from a data standpoint, and the diversity, that the data warehouse must be massive, or it must be architected in a way that it can be agile because the needs, of the diverse needs. Can you guys share your thoughts on how you guys look on the data warehouse challenge and opportunity, and what you guys are currently doing? >> Well, so- >> Yeah you go ahead, Rachini. >> Go ahead, Sonya. >> Well, last year we implemented a tool, an enterprise warehouse, basically behind a tool that we implemented, and that was an opportunity for Data Governance to really lay some foundation and really bring visibility to the work that we could provide for the enterprise. We were able to embed into probably about six or seven of the 13 initiatives, I was actually within that project, and with that we were able to develop our stewardship committee, our data governance council, and because Rachini managed Data Solutions, our data solution manager was able to really help with the architect and integration of the tools. >> Rachini, your thoughts on running the data warehouse, because you've got to have flexibility for new types of data sources. How do you look at that? >> So, as Sonya just mentioned, we upgraded our data warehouse platform just recently because of these evolving needs, and like a lot of healthcare providers out there, a lot of them are either one or the other EMRs that are top in the market. With our EMR, they provide their own data warehouse, so you have to factor almost the impact of what they bring to the table in with an addition to all of those other sources of data that you're trying to co-mingle and bring together into the same data warehouse, and so for us, it was time for us to evolve our data warehouse. We ended up deciding on trying to create a virtual data warehouse, and in doing so, with virtualization, we had to upgrade our platform, which is what created that opportunity that Sonya was mentioning. And by moving to this new platform we are now able to bring all of that into one space and it's enabled us to think about how does the community of analysts interact with the data? How do we make that available to them in a secure way? In a way that they can take advantage of reusable master data files that could be our source of truth within our data warehouse, while also being able to have the flexibility to build what they need in their own functional spaces so that they can get the wealth of information that they need out of the same source and it's available to everyone. >> Okay, so I got to ask the question, and I was trying to get the good stuff out first, but let's get at the reality of COVID-19. You got pre-COVID-19 pandemic, we're kind of in the middle of it, and people are looking at strategies to come out of it, obviously the world will be changed, higher with a lot of virtualization, virtual meetings, and virtual workforce, but the data still needs to be, the business still needs to run, but data will be changing different sources, how are you guys responding to that crisis because you're going to be leaned on heavily for more and more support? >> Yeah it's been non-stop since March (laughs). So, I'm going to tell you about the reporting aspects of it, and then I'd love to turn it over to Sonya to tell you about some of the great things that we've actually been able to do to it and enhance our data governance program by not wasting this terrible event and this opportunity that's come up. So, with COVID, when it kicked off back in March, we actually formed a war room to address the needs around reporting analytics and just insights that our executives needed, and so in doing so, we created within the first week, our first weekend actually, our first dashboard, and within the next two weeks we had about eight or nine other dashboards that were available. And we continuously add to that. Information is so critical to our executives, to our clinicians, to be able to know how to address the evolving needs of COVID-19 and how we need to respond. We literally, and I'm not even exaggerating, at this very moment we have probably, let's see, I think it's seven different forecasts that we're trying to build all at the same time to try and help us prepare for this new recovery, this sort of ramp up efforts, so to your point, it started off as we're shutting down so that we can flatten the curve, but now as we try to also reopen at the same time while we're still meeting the needs of our COVID patients, there's this balancing act that we're trying to keep up with and so analytics is playing a critical factor in doing that. >> Sonya, your thoughts. First of all, congratulations, and action is what defines the players from the pretenders in my mind, you're seeing that play out, so congratulations for taking great action, I know you're working hard. Sonya, your thoughts, COVID, it's putting a lot of pressure? It highlights the weaknesses and strengths of what's kind of out there, what's your thoughts? >> Well, it just requires a great deal of collaboration and making sure that you're documenting metrics in a way where you're factoring true definition because at the end of the day, this information can go into a dashboard that's going to be visualized across the organization, I think what COVID has done was really enhanced the need and the understanding of why data governance is important and also it has allowed us to create a lot of standardization, where we we're standardizing a lot of processes that we currently had in correct place but just enhancing them. >> You know, not to go on a tangent, but I will, it's funny how the reality has kind of pulled back, exposed a lot of things, whether it's the remote work situation, people are VPNing, not under provision with the IT side. On the data side, everyone now understands the quality of the data. I mean, I got my kids talking progression analysis, "Oh, the curves are all wrong," I mean people are now seeing the science behind the data and they're looking at graphs all the time, you guys are in the visualization piece, this really highlights the need of data as a story, because there's an impact, and two, quality data. And if you don't have the data, the story isn't being told and then misinformation comes out of it, and this is actually playing out in real time, so it's not like it's just a use case for the most analytics but this again highlights the value of proposition of what you guys do. What's your personal thoughts on all this because this really is playing out globally. >> Yeah, it's been amazing how much information is out there. So, we have been extremely blessed at times but also burdened at times by that amount of information. So, there's the data that's going through our healthcare system that we're trying to manage and wrangle and do that data storytelling so that people can drive those insights to very effective decisions. But there's also all of this external data that we're trying to be able to leverage as well. And this is where the whole sharing of information can sometimes become really hard to try and get ahead of, we leverage the Johns Hopkins data for some time, but even that, too, can have some hiccups in terms of what's available. We try to use our State Department of Health and Human Services data and they just about updated their website and how information was being shared every other week and it was making it impossible for us to ingest that into our dashboards that we were providing, and so there's really great opportunities but also risks in some of the information that we're pulling. >> Sonya, what's your thoughts? I was just having a conversation this morning with the Chief of Analytics and Insight from NOA which is the National Oceanic Administration, about weather data and forecasting weather, and they've got this community model where they're trying to get the edges to kind of come in, this teases out a template. You guys have multiple locations. As you get more democratized in the connection points, whether it's third-party data, having a system managing that is hard, and again, this is a new trend that's emerging, this community connection points, where I think you guys might also might be a template, and your multiple locations, what's your general thoughts on that because the data's coming in, it's now connected in, whether it's first-party to the healthcare system or third-party. >> Yeah, well we have been leveraging our data governance tool to try to get that centralized location, making sure that we obtain the documentations. Due to COVID, everything is moving very fast, so it requires us to really sit down and capture the information and when you don't have enough resources in order to do that, it's easy to miss some very important information, so really trying to encourage people to understand the reason why we have data governance tools in order for them to leverage, in order to capture the documentation in a way that it can tell the story about the data, but most of all, to be able to capture it in a way so that if that person happened to leave the organization, we're not spending a lot of time trying to figure out how was this information created, how was this dashboard designed, where are the requirements, where are the specifications, where are the key elements, where does that information live, and making sure we capture that up front. >> So, guys, you guys are using Informatica, how are they helping you? Obviously, they have a system they're getting some great feedback on, how are you using Informatica, how is it going, and how has that enabled you guys to be successful? >> Yeah, so we decided on Informatica after doing a really thorough vetting of all of the other vendors in the industry that could provide us these services. We've really loved the capabilities that we've been able to provide to our customers at this point. It's evolving, I think, for us, the ability to partner with a group like Prominence, to be able to really leverage the capabilities of Informatica and then be really super, super hyper focused on providing data literacy back to our end users and making that the full intent of what we're doing within data governance has really enabled us to take the tools and make it something that's specific to UNC Health and the needs that our end users are verbalizing and provide that to them in a very positive way. >> Sonya, they talk about this master catalog, and I've talked to the CEO of Informatica and all their leaders, governance is a big part of it, and I've always said, I've always kind of had a hard time, I'm an entrepreneur, I like to innovate, move fast, break things, which is kind of not the way you work in the data world, you don't want to be breaking anything, so how do you balance governance and compliance with innovation? This has been a key topic and I know that you guys are using their enterprise data catolog. Is that helping? How does that fit in, is that part of it? >> Well, yeah, so during our COVID initiatives and building these telos dashboards, these visualizations and forecast models for executive leaders, we were able to document and EMPower you, which we rebranded Axon to EMPower, we were able to document a lot of our dashboards, which is a data set, and pretty much document attributes and show lineage from EMPower to EDC, so that users would know exactly when they start looking at the visualization not only what does this information mean, but they're also able to see what other sources that that information impacts as well as the data lineage, where did the information come from in EDC. >> So I got to ask the question to kind of wrap things up, has Informatica helped you guys out now that you're in this crisis? Obviously you've implemented before, now that you're in the middle of it, have you seen any things that jumped out at you that's been helpful, and are there areas that need to be worked on so that you guys continue to fight the good fight, come out of this thing stronger than before you came in? >> Yeah, there is a lot of new information, what we consider as "aha" moments that we've been learning about, and how EMPower, yes there's definitely a learning curve because we implemented EDC and EMPower last year doing our warehouse implementation, and so there's a lot of work that still needs to be done, but based on where we were the first of the year, I can say we have evolved tremendously due to a lot of the pandemic issues that arised, and we're looking to really evolve even greater, and pilot across the entire organization so that they can start leveraging these tools for their needs. >> Rachini you got any thoughts on your end on what's worked, what you see improvements coming, anything to share? >> Yeah, so we're excited about some of the new capabilities like the marketplace for example that's available in Axon, we're looking forward to being able to take advantage of some of these great new aspects of the tool so that we can really focus more on providing those insights back to our end users. I think for us, during COVID, it's really been about how do we take advantage of the immediate needs that are surfacing. How do we build all of these dashboards in record-breaking time but also make sure that folks understand exactly what's being represented within those dashboards, and so being able to provide that through our Informatica tools and service it back to our end users, almost in a seamless way like it's built into our dashboards, has been a really critical factor for us, and feeling like we can provide that level of transparency, and so I think that's where as we evolve that we would look for more opportunities, too. How do we make it simple for people to get that immediate answers to their questions, of what does the information need without it feeling like they're going elsewhere for the information. >> Rachini, thank you so much for your insight, Sonya as well, thanks for the insight, and stay safe. Sonya, behind you, I was pointing out, that's your artwork, you painted that picture. >> Yes. >> Looks beautiful. >> Yes, I did. >> You got two jobs, you're an artist, and you're doing data governance. >> Yes, I am, and I enjoy painting, that's how I relax (laughs). >> Looks great, get that on the market soon, get that on the marketplace, let's get that going. Appreciate the time, thank you so much for the insights, and stay safe and again, congratulations on the hard work you're doing, I know there's still a lot more to do, thanks for your time, appreciate it. >> Thank you. >> Thank you. >> It's theCUBE conversation, I'm John Furrier at the Palo Alto studios, for the remote interviews with Informatica, I'm John Furrier, thanks for watching. (upbeat music)

>> Narrator: Live from Nice, France. Its the Cube, covering .Next Conference 2017, Europe. Brought to you by Nutanix. >> Welcome back, I'm Stu Miniman and you're watching, Silicon Angle Medias production of the Cube. World Wide leader in live tech coverage. Happy to welcome to the program, first time guest, Anja Manuel, who's a Co-founder and partner at, Rice Hadley Gates. Thank you so much for joining us. >> Anja: Thank you for having me, Stu. >> So, I've attended all five of the Nutanix conferences. And definitely, when we get a speaker at the Key Note from R.H.G. is one of the highlights. So, Condoleezza Rice, everybody's like, how does Nutanix get Condie Rice to come in? Robert Gates, we've actually had the pleasure of having him on the Cube. We've had Stephen Hadley on in D.C. also. And a little bit different conversation than some of the, kind of, in the weeds technical discussion. So, Anja for our audience that's not familiar, give us a little bit about your background, what you led you in to be one of the founders. >> Absolutely. Well, I've done a bit of everything. I've been an investment banker, a lawyer doing international cases. I have worked at the State Department for Condie Rice, mostly on Asia issues. And, then at the very end of 2008, Condie, Steve and I founded this firm. And we feel very lucky to be working with each other and some of the great, young and already, some already large, some fast growing tech companies in the Valley. And helping them expand around the world. And it's been a particular pleasure to work with Dheeraj and his team at Nutanix. When we started with them, they were a couple hundred people. And now look around, you've got 2,000 people at this conference. So, we're very proud of them. >> Yeah, absolutely. Great growth for Nutanix, their eco-system's blossoming. One of the jokes I always have here on the Cube is, when I talk to any end user customers, its like, well your industry's not changing that much, right? And of course, it doesn't matter what industry you're in. Digital disruption is more than just what it's affecting. Globalization is just a fact of life. It brings, especially for a lot our audiences, USA based, we reach a global audience. But when we come to some of these international events, it really puts a point on some of the things going on globally. What're you talking to, when you speak to the CIOs and you're talking to Nutanix customers and partners, what are some of the big challenges? What are the things that they need to be looking at? >> Sure, globalization is happening and of course, it's more pronounced in tech. This is the first industry that really shows no sectoral boundaries. The big platform companies can basically go into any industry sector and no geographic boundaries. It's very easy to expand internationally. So, what I'm going to be talking about today on the main stage is just globalization and its backlash. As you know we've seen, after decades of evermore, open boarders, increase trade, easier immigration, and the last year or two, you've seen really the West in sort of, what I would call a defensive crouch. And there are real reasons for it in the US where you and I both live. If you are a white male, who has a high school education or less, you live on average, 10 years less than all of the very highly educated people in this room. And there is a real issue of people being left behind. And you can see that impact politically. You see it in the US, with Trump, and I would also argue on the left with Bernie Sanders. You see it with Brexit. You see it in the impact that Marine Le Pen and Aten a Tiva for Deutschland and others have had on European politics. And I would say that impact is strong, even though those right wing parties in Europe didn't win, they're setting the agenda much more than you would've seen 10 years ago. So it's something for the tech companies to consider as they keep expanding. >> Yeah, it's a trade. On the one hand, you said that there's no boundaries for tech, but one of the things a lot of the tech community, we look at, is some of those fragments that are happening. So, like, the internet. Is the internet a global internet or does China have their own internet? Will Germany just create their own internet? And how much is governance, and having data something we look and Nutanix looks at a lot, require that you have it within those boarders, and the boundaries between government and corporations now? There's certain countries where governments are heavily involved and certain ones where it almost feels that they're fighting. In the US, it's, is the government actually helping business or stopping business? >> That's right. >> Is something that we ask a lot. So I'm curious, your thoughts. >> Well, right now, we still have one global interoperable internet and that has been a huge boon to economies all around the world. Not just the American one. And it's this little known organization called ICANN, which was started in the 1990s. It has a convoluted thing called the multi stake holder model, where they say, we're going to get people, the technologists who are working on this and GOs and governments and everyone talking about how do we actually manage this thing and make sure that it stays interoperable and global. And I'm quite happy that that system of internet governance still stands and that it hasn't been taken over by individual governments or by the United Nations. You talked about data localization. It's a real issue. We see this with a lot of the tech companies that we work with out in California. More and more. You see the Russians doing it. You see the Chinese doing it. And I worry that if that trend really continues, you will have less interaction, for example, between Chinese and Americans, which is something we so dramatically need, now that our governments seem to be more and more at odds with each other. It's more important than ever that the companies and the people are talking to each other. >> Yeah, I actually, we interviewed the former president of ICANN, Fadi Chehade, a couple of years ago and he was raising red flags as to concern about would the US step back. Cause really, it put that in place, and had a very strong connection there. So would the US, kind of, advocate from some of this or how would that be involved? So you're happy with the way ICANN's going and kind of the global discussion? >> I was very happy to see that the United States allowed it to be privatized. Which is something that'd been planned for a long time. So we're quite happy that it happened the way it did. And that even the new Trump administration didn't stop that from going through, yeah. >> All right, you've written a lot about India, some of the others. How do companies, even in the global market place? Do they have to specialize in what they're doing? Certain regionalizations, that they need to do or how do they, global company, interact in some of the more emerging markets? >> Yeah, they do have to specialize. And I think sometimes, in Silicon Valley, we're so confident in our own abilities that sometimes we think, well if it's invented here, naturally the world will love it. That worked for Facebook. It worked for Google. It doesn't necessarily work for every technology company. And so, yes, of course you have to tailor it to the local market. And there are some innovations coming out of China and India that are, frankly, really impressive and we should adopt some of them. And China, the web payments infrastructure is much more advanced than what you see in the US. Lots of people do everything through their WeChat account. They pay, they interact, they talk. It's not just texting. It's a whole echo system in a way that we haven't really seen as much in the US and Europe. So we can learn from them as well. >> Yeah so another interesting topic is, Silicon Valley prides itself on being the center of innovation. What're you seeing globally, are there certain areas or pockets? Can there be other Silicon Valleys for different technologies or is Silicon Valley going to be the Silicon Valley for all of these waves? >> Well, we are the biggest Silicon Valley. And it is a very unique eco-system. I'm lucky enough to teach at Stanford and to work with some of these tech companies. The idea that a university and a venture capital eco-system and entrepreneurs all work together in something that isn't directed by the state is very very important. And you do see these springing up everywhere. You have it in Bangalore. You have it in Boston, where you're from. You have it outside of London. You're seeing a little bit in Berlin happening. You're seeing it in China in a much bigger way than I think people appreciate. I'll give you one story. I was at the Chinese World Internet Forums, sort of their vision of the world internet, a year and a half ago. And I get back to my hotel at midnight, ready to just go to bed, and there are a thousand people in the lobby. All with their phones out. And I'm wondering, who's coming? Is it Xi Xin Ping? Is it some rock star? In walks Jack Ma and the CEO of Xiaomi phones. And a huge shout goes up as if it's the Beatles. So if you're a young millennial Chinese person, you want to be Jack Ma. So innovation fever has captured them as well. >> Yeah, what about companies being global versus being based in a country? What advice do you give to how they balance that headquarters versus being a global company? >> Yeah, this is one of the ironies and all the protectionist talk you see from governments because I think the cat is out of the bag. So to speak. Every company we work with, even the very young ones, they're global from the very beginning. Even if you think your headquarters are in New York or in California, you're supply chain most likely, incorporates 10 different countries. Your customers are somewhere else. Maybe you don't advertise it because you try to be an all American company or all European company, but there's actually no such thing as a domestic company anymore. >> I want to give you the final word. Nutanix, you give some advice. I'm sure there's things we can't talk about. But how are they doing as being a global company? What are some of the things a company like Nutanix that they'll face as they expand globally? >> Yeah, Nutanix is very impressive. First of all, if you look at Dheeraj and Sudheesh and their senior management team, what I love about working with them, is that they are good technically, they're great at the people to people skills and they are instantly global just like we just talked about. If you look at their management team, they're from all over the world. And they very quickly got people out into all the different regions. I think they try to be sensitive to how their product would be used in different places around the world. So I'm quite optimistic about what they're going to be able to achieve. >> Okay, I do have one last question for you. I was just thinking about that globalization. One of the concerns we have these days is getting enough women in tech and with your global viewpoint, just women in the workforce is still something that we're challenged with in many parts of the globe. What's your take? >> Yeah, strangely, women in the workforce are doing better in China, for example, than in the US, Europe, India, other places. I love living and working in Silicon Valley. We really have a problem. And we need to do more. And it's on the stem side. It's on the investor side. You've seen all of the news coming out about how it's so much harder for a woman entrepreneurs to get funded. There's no reason. There's actually a recent study done saying that women who get funded, their companies do, on average, far better than companies founded by men. So clearly there's some problem going on here and I'm happy that Silicon Valley's finally paying attention. >> Well Anju Manuel, really appreciate you joining us for this segment. I'm Stu Miniman and we will be back with more coverage here from Nutanix .Next in Nice, France. You're watching the Cube.

>> Host: New York City, it's The Cube covering Cyber Connect 2017, brought to you by Centrify and the Institute for Critical Infrastructure Technology. >> Hey, welcome back, everyone. This the Cube's live coverage in New York City. This is the Cyber Connect 2017, presented by Centrify, underwritten by such a large industry event. I'm John Furrier, Dave Vellante. Our next guest is Byron Acohido who's the journalist at lastwatchdog.com. Thanks for joining us, welcome to The Cube. >> Thank you, pleasure to be here. >> So, seasoned journalist, there's a lot to report. Cyber is great, we heard a great talk this morning around the national issues around the government. But businesses are also struggling, too, that seems to be the theme of this event, inaugural event. >> It really is a terrific topic that touches everything that we're doing, the way we live our lives today. So, yeah, this is a terrific event where some of the smartest minds dealing with it come together to talk about the issues. >> What's the top level story in your mind in this industry right now? Chaos, is it data, civil liberties, common threats? How do you stack rank in level of importance, the most important story? >> You know, it really is all of the above. I had the privilege to sit at lunch with General Keith Alexander. I've seen him speak before at different security events. So it was a small group of the keynote speakers, and Tom Kemp, the CEO of Centrify. And he just nailed it. He basically, what resonated with me was he said basically we're kind of like where we were, where the world was at the start of World War I, where Russia and Germany and England, we're all kind of lining up, and Serbia was in the middle, and nobody really knew the significance of what lay ahead, and the US was on the sidelines. And all these things were just going to converge and create this huge chaos. That's what he compared it today, except we're in the digital space with that, because we're moving into cloud computing, mobile devices, destruction of privacy, and then now the nation states, Russia is lining up, North Korea, and Iran. We are doing it too, that was probably one of the most interesting things that came at you. >> His rhetoric was very high on the, hey, get our act together, country, attitude. Like, we got a lot to bring to the table, he highlighted a couple use cases and some war stories that the NSA's been involved in, but almost kind of teasing out, like we're kind of getting in our own way if we don't reimagine this. >> Yes, he is a very great advocate for the private sector industry, but not just industry, the different major verticals like especially the financial sector and the energy sector to put aside some of the competitive urges they have and recognize that this is going on. >> Okay, but I got to ask you, as a journalist, Last Watchdog, General Alexander definitely came down, when he sort of addressed privacy, and Snowden, and the whole story he told about the gentleman from the ACLU who came in a skeptic and left an advocate. As a journalist whose job is to be a skeptic, did you buy that? Does your community buy that? What's the counterpoint to that narrative that we heard this morning? >> Well, actually I think he hit it right on the head. As a journalist, why I got into this business and am still doing it after all these years is if I can do a little bit to shed a little bit of light on something that helps the public recognize what's going on, that's what I'm here to do. And this topic is just so rich and touches everything. We were talking just about the nation state level of it, but really it effects down to what we're doing as a society, what Google, and Facebook, and Twitter, how they're shaping our society and how that impacts privacy. >> We were talking last night, Dave, about the Twitter, and Facebook, and Alphabet in front of the Senate hearings last week, and how it means, in terms, he brought it up today. The common protection of America in this time, given the past election, that was the context of the Google thing, really has got a whole opportunity to reimagine how we work as a society in America, but also on the global stage. You got China, Russia, and the big actors. So, it's interesting, can we eventually reimagine, use this opportunity as the greatest crisis to transform the crap that's out there today. Divisiveness, no trust. We're living in an era now where, in my life time I can honestly say I've never seen it this shitty before. I mean, it's bad. I mean, it's like the younger generation looking at us, looking at, oh, Trump this, Trump that, I don't trust anybody. And the government has an opportunity. >> Alright, but wait a minute. So, I'm down the middle, as you know, but I'm going to play skeptic here a little bit. What I basically heard from General Alexander this morning was we got vetted by the ACLU, they threw sort of holy water on it, and we followed the law. And I believe everything he said, but I didn't know about that law until Snowden went public, and I agree with you, Snowden should be in jail. >> John: I didn't say that. >> You did, you said that a couple, few years ago on The Cube, you said that. Anyway, regardless. >> I'm going to go find the archive. >> Maybe I'm rewriting history, but those laws were enacted kind of in a clandestine manner, so I put it out to both of you guys. As a citizen, are you willing to say, okay, I'll give up maybe some of my privacy rights for protection? I know where I stand on that, but I'm just asking you guys. I mean, do all your readers sort of agree with that narrative? Do all of The Cube? >> If you look at the World War I example the general, he brought up at lunch, I wasn't there, but just me thinking about that, it brings up a good perspective. If you look at reinventing how society in America is done, what will you give up for safety? These are some of the questions. What does patriotizing mean for if industry's going to work together, what does it mean to be a patriot? What I heard from the general onstage today was, we're screwed if we don't figure this out, because the war, it's coming. It's happening at massive speeds. >> Again, I know where I stand on this. I'm a law-abiding citizen. >> - Byron, what do you think? >> Go ahead and snoop me, but I know people who would say no, that's violating my constitutional rights. I dunno, it's worth a debate, is all I'm saying. >> It's a core question to how we're living our lives today, especially here in the US. In terms of privacy, I think the horse has left the barn. Nobody cares about privacy if you just look at the way we live our lives. Google and Facebook have basically thrown the privacy model-- >> GPS. >> That came about because we went through World War I and World War II, and we wanted the right to be left alone and not have authoritative forces following us inside the door. But now we don't live in just a physical space, we live in a cyberspace. >> I think there's new rules. >> There is no privacy. >> Don't try and paint me into a corner here, I did maybe say some comments. Looking forward the new realities are, there are realities happening, and I think the general illuminated a lot of those today. I've been feeling that. However, I think when you you define what it means to be a patriot of the United States of America and freedom, that freedom has to be looked through the prism of the new realities. The new realities are, as the General illuminated, there are now open public domain tools for anyone to attack the United State, industry and government, he brought it up. Who do they protect, the banks? So, this ends up, I think will be a generational thing that the younger generation and others will have to figure out, but the leaders in industry will have to step up. And I think that to me is interesting. What does that look like? >> I think leadership is the whole key to this. I think there's a big thread about where the burden lies. I write about that a lot as a central theme, where is the burden? Well, each of us have a burden in this society to pay attention to our digital footprint, but it's moving and whirling so fast, and the speaker just now from US Bank said there is no such thing as unprecedented, it's all ridiculous the way things are happening. So, it has to be at the level of the leaders, a combination, and I think this is what the general was advocating, a combination of the government as we know it, as we've built it, by and for the people, and industry recognizing that if they don't do it, regulations are going to be pushed down, which is already happening here in New York. New York State Department of Financial Services now imposes rules on financial services companies to protect their data, have a CSO, check their third parties. That just went in effect in March. >> Let's unpack that, because I think that's what new. If they don't do this, they don't partner, governments and industry don't partner together, either collectively as a vertical or sector with the government, then the government will impose new mandates on them. That's kind of what you're getting at. That's what's happening. >> It'll be a push and shove. Now the push is because industry has not acted with enough urgency, and even though they were seeing them in the headlines. California's already led the way in terms of its Data Loss Disclosure law that now 47 states have, but it's a very, I mean, that's just the level the government can push, and then industry has to react to that. >> I got to say, I'm just being an observer in the industry, we do The Cube, and how many events will we hear the word digital transformation. If people think digital transformation is hard now, imagine if the government imposes all these restrictions. >> What about GDPR? >> Byron: That's a good question, yeah. >> You're trying to tell me the US government is going to be obliged to leak private information because of a socialist agenda, which GDPR has been called. >> No, that's another one of these catalysts or one of these drivers that are pushing. We're in a global society, right? >> Here's my take, I'll share my opinion on this, Dave, I brought it up earlier. What the general was pointing out is the terror states now have democratized tools that other big actors are democratizing through the public domain to allow any enemy of the United States to attack with zero consequences, because they're either anonymous. But let's just say they're not anonymous, let's just say they get caught. We can barely convert drug dealers, multiple jurisdictions in court and around the world. What court is out there that will actually solve the problem? So, the question is, if they get caught, what is the judicial process? >> Navy SEALs? >> I mean, obviously, I'm using the DEA and drug, when we've been fighting drug for multiple generations and we still have to have a process to multiple years to get that in a global court. I mean, it's hard. My point is, if we can't even figure it out for drug trade, generations of data, how fast are we going to get cyber criminals? >> Well, there is recognition of this, and there is work being done, but the gap is so large. Microsoft has done a big chunk of this in fighting botnets, right? So, they've taken a whole legal strategy that they've managed to impose in maybe a half-dozen cases the last few years, where they legally went and got legal power to shut down hosting services that were sources of these botnets. So, that's just one piece of it. >> So, this World War I analogy, let's just take it to the cloud wars. So, in a way, Dave, we asked Amazon early on, Amazon Web Services how their security was. And you questioned, maybe cloud has better security than on premise, at that time eight years ago. Oh my God, the cloud is so insecure. Now it looks like the cloud's more secure, so maybe it's a scale game. Cloud guys might actually be an answer, if you take your point to the next level. What do you think? >> Correct me if I'm wrong, you haven't seen these kind of massive Equifax-like breaches at Amazon and Google. >> That we know about. >> That we know about. >> What do you think? Don't they have to disclose? >> Cloud players have an opportunity? >> That we know about. >> That's what I was saying. The question on the table is, are the cloud guys in a better position to walk around and carry the heavy stick on cyber? >> Personally, I would say no question. There's homogeneity of the infrastructure, and standardization, and more automation. >> What do you think? What's your community think? >> I think you're right, first of all, but I think it's not the full answer. I think the full answer is what the general keeps hammering on, which is private, public, this needs to be leadership, we need to connect all these things where it makes sense to connect them, and realize that there's a bigger thing on the horizon that's already breathing down our necks, already blowing fire like a dragon at us. It's a piece of the, yeah. >> It's a community problem. The community has to solve the problem at leadership level for companies and industry, but also what the security industry has always been known for is sharing. The question is, can they get to a data sharing protocol of some sort? >> It's more than just data sharing. I mean, he talked about that, he talked about, at lunch he did, about the ISAC sharing. He said now it's more, ISACs are these informational sharing by industry, by financial industry, health industry, energy industry, they share information about they've been hacked. But he said, it's more than that. We have to get together at the table and recognize where these attacks are coming, and figure out what the smart things are doing, like at the ISP level. That's a big part of the funnel, crucial part of the funnel, is where traffic moves. That's where it needs to be done. >> What about the the balance of power in the cyber war, cyber warfare? I mean, US obviously, US military industrial complex, Russia, China, okay, we know what the balance of power is there. Is there much more of a level playing field in cyber warfare, do you think, or is it sort of mirror the size of the economy, or the sophistication of the technology? >> No, I think you're absolutely right. There is much more of a level playing field. I mean, North Korea can come in and do a, this is what we know about, or we think we know about, come in and do a WannaCry attack, develop a ransomware that actually moves on the internet of things to raise cash, right, for North Korea. So there, yeah, you're absolutely right. >> That's funding their Defense Department. >> As Robert Gates said when he was on The Cube, we have to be really careful with how much we go on the offense with cyber security, because we have more to lose than anybody with critical infrastructure, and the banking system, the electrical grid, nuclear facilities. >> I interviewed a cyber guy on The Cube in the studio from Vidder, Junaid Islam. He's like, we can look at geo and not have anyone outside the US access our grid. I mean, no one should attack our resources from outside the US, to start with. So, core network access has been a big problem. >> Here's something, I think I can share this because I think he said he wouldn't mind me sharing it. At the lunch today, to your point that we have more to lose is, the general said yeah, we have terrific offensive capability. Just like in the analog world, we have all the great bombers, more bombers than anybody else. But can we stop people from getting, we don't have the comparable level of stopping. >> The defense is weak. >> The defense, right. Same thing with cyber. He said somebody once asked him how many of your, what percentage of your offensive attacks are successful? 100%. You know, we do have, we saw some of that with leaks of the NSA's weapons that happened this year, that gone out. >> It's like Swiss cheese, the leaks are everywhere, and it's by the network itself. I ran into a guy who was running one of the big ports, I say the city to reveal who it was, but he's like, oh my God, these guys are coming in the maritime network, accessing the core internet, unvetted. Pure core access, his first job as CIO was shut down the core network, so he has to put a VPN out there and segment the network, and validate all the traffic coming through. But the predecessor had direct internet access to their core network. >> Yeah, I think the energy sector, there's a sponsor here, ICIT, that's in the industrial control space, that I think that's where a lot of attention is going to go in the next couple of years, because as we saw with these attacks of the Ukraine, getting in there and shutting down their power grid for half a day or whatever, or with our own alleged, US own involvement in something like Stuxnet where we get into the power grid in Iran, those controls are over here with a separate legacy. Once you get in, it's really easy to move around. I think that needs to be all cleaned up and locked down. >> They're already in there, the malware's sitting in there, it's idle. >> We're already over there probably, I don't know, but that's what I would guess and hope. >> I don't believe anything I read these days, except your stuff, of course, and ours. Being a journalist, what are you working on right now? Obviously you're out there reporting, what are the top things you're looking at that you're observing? What's your observation space relative to what you're feeding into your reports? >> This topic, security, I'm going to retire and be long gone on this. This is a terrific topic that means so much and connects to everything. >> A lot of runway on this topic, right? >> I think the whole area of what, right there, your mobile device and how it plugs into the cloud, and then what that portends for internet of things. We have this whole 10-year history of the laptops, and we're not even solving that, and the servers are now moving here to these mobile devices in the clouds and IOT. It's just, attack surface area is just, continues to get bigger. >> And the IT cameras. >> The other thing I noticed on AETNA's presentation this morning on the keynote, Jim was he said, a lot of times many people chase the wrong attack vector, because of not sharing, literally waste cycle times on innovation. So, it's just interesting market. Okay, final thoughts, Byron. This event, what's the significance of this event? Obviously there's Black Hat out there and other industry events. What is so significant about CyberConnect from your perspective? Obviously, our view is it's an industry conversation, it's up-leveled a bit. It's not competing with other events. Do you see it the same way? What is your perspective on this event? >> I think that it's properly named, Connect, and I think that is right at the center of all this, when you have people like Jim Ralph from AETNA, which is doing these fantastic things in terms of protecting their network and sharing that freely, and the US Bank guy that was just on, and Verizon is talking later today. They've been in this space a long time sharing terrific intelligence, and then somebody like the general, and Tom Kemp, the CEO of Centrify, talking about giving visibility to that, a real key piece that's not necessarily sexy, but by locking that down, that's accessing. >> How is the Centrify message being received in the DC circles? Obviously they're an enterprise, they're doing very well. I don't know their net revenue numbers because they're private, they don't really report those. Are they well-received in the DC and the cyber communities in terms of what they do? Identity obviously is a key piece of the kingdom, but it used to be kind of a fenced off area in enterprise software model. They seem to have more relevance now. Is that translating for them in the marketplace? >> I would think so, I mean, the company's growing. I was just talking to somebody. The story they have to tell is substantive and really simple. There's some smart people over there, and I think there are friendly ears out there to hear what they have to say. >> Yeah, anything with identity, know your customer's a big term, and you hear in blockchain and anti-money laundering, know your customer, big term, you're seeing more of that now. Certainly seeing Facebook, Twitter, and Alphabet in front of the Senate getting peppered, I thought that was interesting. We followed those guys pretty deeply. They got hammered, like what's going on, how could you let this happen? Not that it was national security, but it was a major FUD campaign going on on those platforms. That's data, right, so it wasn't necessarily hacked, per se. Great stuff, Byron, thanks for joining us here on The Cube, appreciate it. And your website is lastwatchdog.com. >> Yes. >> Okay, lastwatchdog.com. Byron Acohido here inside The Cube. I'm John Furrier, Dave Vellante, we'll be back with more live coverage after this short break.

(upbeat happy music) >> Hello, and welcome to a special CUBEConversations here at theCUBE Studio in Palo Alto. I'm John Furrier here for a special Women in Tech and Technovation conversation with Tara Chklovski founder and CEO of Iridescent also runs TechNation and Anar Simpson global ambassador of TechNation. Great Women in Tech conversation and you guys have done amazing work, you're both rock stars. Thanks for spending the time. We just had a great chat about your event you had the 2017 World Pitch competition for girls in entrepreneurship in coding and everything else. Congratulations, so tell us about Technovation. What do you guys do and you guys are doing some amazing work. Tara start us off, where are you guys and what's going on? >> So Technovation is the world's largest technology entrepreneurship program for girls and girls aged middle school and high school are challenged that you have to find a problem in your community, to learn how to code a mobile application and learn how to start a startup from scratch all the way to the pitch video business plan. And through that process they are partnered with a woman in tech mentor and they go through a hundred hour learning experience. At the end of it they have to submit their apps and business plans for judging, and we have thousands of judges who are experts in tech from all over the world, review those and then we have a quarter final, semi final and then the big World Pitch competition that was held last week here in Silicon Valley. >> And this sounds so progressive and cutting edge. It sounds like what Palo Alto high school would do with Menlo and Sacred Heart and Castilleja, but this is not just Silicon Valley this is, I mean talk to us a little bit about the scope of the program. How do people get involved? Share some of the data. >> Yeah, totally, and so it is all over the world. We run in a hundred different countries, primarily brought and expanded through our work that our global ambassador Anar has done, and most of it is really trying to bring girls who would have never been exposed to technology entrepreneurship careers. And the way we work is really through partnerships, amazing organizations and visionary leaders who do the hard work of actually supporting these girls, getting these girls interested. So these girls would typically never go into careers in tech because they never see themselves as being interested and so the hook is that you want to find a problem in your community. You have to go out, talk to people, try to understand what is a big problem that is worth solving, and then we say, "Oh by the way, you know you could solve "this problem using technology." And so you get in a whole another group of people that would not normally access these careers. >> So is it an application process? Is it in the US? >> Anybody can. >> So anyone in the US. >> Anybody. >> So my daughter who wants to get some community hours could actually go take it to a whole other level. >> Totally, so you can just register. We haven't launched the new season yet but it'll be out live in October. Sign up, find a team of girls, and there's actually a documentary, an award-winning documentary done about the program. So the same woman who did Inconvenient Truth wanted to profile Women in Tech and she did a whole documentary about Technovation and it's called CodeGirl and you can get it on any online video platform. >> That's awesome, well congratulations. It's super impressive work, very inspirational. And Anar, you're bringing the global perspective in and we were talking before we came on camera that you had a goal. Share with us your five year goal and an update of where you are in taking this out beyond the United States. >> Sure, so you know five years ago I was a mentor for Technovation. It was my first time and it was an amazing experience, and we won in the local competition and the regional competition and then placed third in the final competition. And after that I had a conversation with Tara about the amazing experience that I had, and we were chatting and she said she'd love to take this globally. And being the type A enthusiast that I am, I said oh, well okay that's fine, you know, I come from Kenya. I've lived in Canada, so we've got three-- >> John: The perfect mix. >> Yeah, three countries already, but I'm sure we can take it global. Well in fact with our work together, I was able to take Technovation to 18 countries in the first year, 34 countries in the second year, 72 countries in the third year and this year we're at over a hundred countries. And it hasn't been an easy road. We keep saying this to each other, we just keep trying. Our focus is on getting this program. We don't get caught into anything politics or any otherwise, and we just want to get to as many girls as we can. And as Tara said, partnerships have played an immense role in getting Technovation all over the world. So initially it was just cold calls, people I knew in Kenya, people I knew in Canada, people I knew in LinkedIn, my little circle. But then my circle got bigger and bigger and then lots and lots of opportunities presented themselves and one of them was the Tech Women program that's run by the State Department. They bring in senior technical women to Silicon Valley for an internship and then I said to them, Oh and when they go back home, what do they do? Shouldn't they do Technovation? And so we've done good partnerships with them, we've done a good partnership with the UN women. We've been profiled in the United Nations high-level panel report, and these things keep happening and the... But it's not just because of the community or the relationships we're building. Our program works. It is credible. Our impact reports show that these girls end up in tech-related fields as they progress, and that's the whole point of our purpose, right? Is to say look, girls everywhere should be entering technology fields and what Technovation does it it's building a pipeline of young girls to enter these careers all over the globe. >> Well it's no secret that the folks that know me and watch theCUBE and know the show know that I'm a huge proponent for computer science and you know it's kind of similar, we kind of fell into that in the '80s. It's now become very interesting in that the surface area for computer science has increased a lot, and it's not just coding heads down and squashing bugs and writing code. There's been a whole nother evolution of soft skills, Agile, Cloud, you're seeing a full transformation with the potential unlimited compute available. With mobile now 10 years plus into the iPhone, you see new infrastructure developing. So it creates the notion that okay, you can bring the science of computers to a whole nother level. That must be attractive as you guys have that capability to bring that to bear in the programs. Can you guys comment on how you guys see just the role of computer science playing out? This is not a gender thing, just more of, as I have a young daughter I try to say it's not just writing code you can certainly whip out a mobile app but it's really bringing design to it or bringing a personal passion that you might have. So what are some of the patterns you're seeing in this surface area of what's now known as computer science? >> I think it's super important because as technology has progressed we've been able to provide this program. If we were still programming with you know, the in front of screens and doing the what you see is what you get kind of thing without, we would not be there. I think the big thing that's happened in the last 10 years is the mobile phone. I mean if you find a girl anywhere today in the world, chances are she'll have a mobile phone on her and she's going to be loathe for you to take that one thing from her. You could take other things from her, but try taking that phone away from her, she will not let you. And so the fact that she's so attached to that mobile phone means that you can then tell her, hey you don't have to be just a consumer of that thing. You can be a producer of that thing. Anything that you see on there, you can actually design. This is power. This is your thing to good and great and better, and if we can shift that in their minds that this is their link to the world that's wide open, we're seeing that. >> Well the world in consumed by it, I mean a lot of women in the world will be consumers of product. Certainly with AI, the conversation over the weekend I was having with folks is the role of women. It's super important not just in AI, but as software becomes cognitive, you have to align with half the audience that's out there. So it'd be hard for a guy to program something that's going to be more oriented towards a woman. But it brings up the question of application, and whether it's self-driving cars or utility from work to play and everything in between. Software, and the role of software's going to be critical and that seems to be pretty clear. The question is how do you inspire young girls? That's the question that a lot of fellow males that I talk to who are fathers of daughters and or are promoting Women in Tech and see that vision, what are some of the inspiration areas? How do you really shake the interest and how do you have someone really kind of dig in and enjoy it and taste it and feel it? >> Right, right. >> So there is some research to back what the formula is that works and to drive change in behavior. And so there is this, one of the biggest sort of names in cognitive psychology is Albert Bandura. He's a professor at Stanford. But basically it's the same principles that drives say the addiction from alcohol or weight loss or any kind of new behavior change. So the first is you need to have exposure to someone who you respect showing that this is something of meaning. So the key words are someone you respect, right? And so media can play a very big role here for scale, right otherwise it's only maybe your teacher or your parent and if they're not exposed to technology, they can't really affect your, and so media can play a huge role there. Second is the experience itself, right. Like how do you make it easy to get started, and then it's like learning from video games, right. So you make it very very easy, like the first step is just come over here it'll be fun, there's pizza, come right, like your friends are coming. But then the feedback has to be very fast, so the first step and that's where a good curriculum matters, right. So that's where also working on a mobile phone is very appealing even though many apps is-- >> John: It's relatable. >> It's relatable but the feedback is instantaneous, and so the programming language that the girls use is block based so even though you don't have any prior programming background you can still build a working app so that's critical. Then human beings get tired very easily and so the feedback needs to keep changing. It has to be unpredictable. The third piece is that of expectations, and so you have to have very high expectations, and so that's why this current discussion around cognitive differences in gender I feel is missing the point because it's not what you're born with, what are you capable of? And so if we looked at our genetics we would never go to space, we would never go to the deepest parts of the ocean because we are not meant for that, right? But we had really high visions and expectations and so human beings rose to that. And then the last piece is less relevant in developed countries but it's still important so, it's sort of the human energy. We are not a brain dissociated from the body. We are connected, right, and so if you're hungry and tired and sleepy, not the right time to sort of make a dramatic change in your interests. So this is relevant, if for us, we try to figure out which countries are we going to work in, so post conflict, war torn areas are not the best areas to start a new program in. You need the right partners. >> So you're saying the biological argument of, of course they're different, men and women. >> Yes. >> But it's the capability, that's where people are missing the boat. >> And the support system, right? So have high expectations, provide them with the right support, but the most important thing is your own beliefs in that. >> Let's get your thoughts on that because I think you guys have a great program with Technovation. You mentioned mentors, key part of the formula most likely. What we hear in the conversations I've had with women peers has been you know, there's a real call to arms at the executive level now, folks my age in their fifties who made it who are there succeeding. They really want to give back and they really have recognized the value of having that peer mentorship and then inspiring the young generation. Whether it's part of the things we cover like Grace Hopper or Technovation things that you do. Or even just mentoring in their own communities. What does that mentorship look like that you guys see, that you'd like to see doubled down on or areas you'd like to see tweaked or perceptions that need to change. What's your thoughts on mentorship and the role of inspiring young girls? >> Mentorship from men? >> John: Men and women, I mean. >> From both. >> John: Well I see the mentoring with women, that's the first step. >> Right. >> I have a whole nother conversation in my opinion that the men need training. Not just like go to class and learn how to talk but how to empathize. >> Well my big thing has been that you know when you wanted to encourage women up the ladder in your companies or you want to encourage women to actually get in to technical roles. That intent should not be placed in the CSR department of your organization 'cause that speaks volumes, right. To say oh, well that's in the social responsibility department or the HR, that just says okay, so you're not really, you don't think we're capable of helping you with your product or service. We're sort of part of this and it's like, no, you know. So I think you want to mainstream it, which is what a lot of I and D things are trying to do now. >> John: Inclusion and diversity. >> Inclusion and diversity techs. >> To make it part of the fabric not a department checkbox. >> Exactly, and-- >> That's what you're getting at right? >> Exactly, and you know the evolvement of these departments to include everybody and to make it more diverse is going to be not frictionless, it will be friction until a time where it won't even be necessary. I and D departments should have one goal, which is to work themselves out of a job. If they can work themselves out of a job, then the company would have done what it needs to be done. But I think-- >> John: Meaning it's self sufficient, it's self governing. People are humans, there's respect for individuals. >> Yes. >> I mean this is basically comes down to if you look at it as humans it takes, every conversation could be tabled as, what? There's a person on the other side, it's a human being. Not a woman or a white male or whatever. >> And you know-- >> There's not there yet, but I mean certainly that would be the end game, so in that scenario that department's out of business the I and R, the inclusion and diversity department has done it's job. >> You don't need one, because exactly. You don't need one because you know, you're okay, and I think capabilities is really important. In corporations, and this isn't anybody's fault. This is just how it's been done. This has just been the culture of it, right? Who gets invited to which meetings? Who gets invited to which conferences, right? And so we heard the CEO of YouTube, Susan Wojcicki saying you know, she had to sort of elbow a little bit to say why am I not allowed at a certain conference? And it's like, maybe just wake up to that and say, well why aren't you involving more people at conferences and think tanks because you know, I come from a oil and gas background, and people used to do a lot of deals on the golf course because oil and gas people play golf a lot and a lot of deals used to happen. Well in the Valley we don't play golf a lot but we do do other things, conferences or get togethers and if you don't include the people in your team as groups or representationally well then they're not going to be there when you make these decisions. So maybe just be a little bit-- >> Exclusionary is a problem and Kleiner Perkins was taken to task. They had ski trips apparently planned and they didn't, well mostly guys and they didn't invite the woman partner. It was a big scandal. This is where they kind of make that, it's a normative thing they've got to change the norms. >> It's change the norms and if you actually want your company which is made of all kinds of people, to move really far ahead, don't be like that. Include everybody because the only goodness about that is you'll go forward. You don't include somebody, well you're going to hurt them and then they won't be able to contribute because they just can't and then your product or your service is going to fail. It's really simple. >> You mentioned the Susan Wojcicki post, was an article in Fortune magazine where she wrote a guest article and she mentioned her daughter. >> Yes. >> Was feeling the narrative which by the way changed from the original Google memo to have a different meaning, but that's what she heard. So the question to you guys that I have on that is with Technovation and the work that you're doing, you're exposed to a lot of the ecosystem, across the world not just in the US from young girls. >> Yes. >> They see what's coming down from the top or the media, so certainly it's the game of telephone as things translate down to the level of the girls. Is there a pattern that you see emerging in their eyes as they look at this nonsense of narratives that are moving around. It's kind of a moving train the narrative of gender, Women in Tech but ultimately they have to internalize it and what patterns do you see and what do you guys do to either nullify that misperception and how do you amplify the real perceptions? >> Can I take that one? I was in Nairobi at the Safaricom headquarters. I don't know if you know Safaricom but these are the people who came up with M-PESA, and this is the currency that you can do on your mobile phone and Kenya uses M-PESA, like almost everybody in Kenya uses M-PESA. So Safaricom is a big tel-co and it's a big deal in Kenya, and Safaricom has taken Technovation, it has embraced Technovation in a big way. And the people who embraced Technovation at Safaricom in a big way are both male. So Josephine who is a tech woman fellow who came here and then went back and started Technovation. Her director, Clibeau Royal, he's male and the CEO of Techno, CEO of Safaricom is Bob Collymore and he's also male and these men, if I could clone these men in every country with every company you would see this sort of moving away and shifting away that women aren't good engineers or can't be good engineers. They are embracing it in such a way, not because they like Technovation because they know for their business having more women and equal women and a diverse company is making their product and their goods better. >> John: Yeah, their arbitraging the labor pool, why would you ignore talent? >> Exactly. >> Whether they're over 50 or they're women, it doesn't matter. >> I want to add to that, so there's quite a bit of data, so the pattern's are not anything different from what the message girls get from school and parents, right. So if you look at the data, there are a hundred countries that legally discriminate against women. And so what industry, what message industry is telling is really firstly doesn't filter through to the larger population. Silicon Valley is a completely different bubble. But overall the message is girls are given is like, this is not for you, right, and so especially in some of the more sort of populous dense countries in the world. And so we have to fight a lot of these kinds of perceptions from the ground up, and the number one sort of gatekeeper is the father and so a key part of what we have now done to date is to provide sort of education and training to the parents because... There's a very moving story that, we work in a remote town in South India and a mentor who's very dedicated has been trying to get these girls to participate in Technovation. He did that and then there were, one girl was actually offered a job but the father kept sort of saying no, not needed, no girl in my family ever needs to work, but he fought it. And then so then the girl actually gets a job, and then a year later the father calls the mentor and said, "You know what, I'm so grateful that you did it "because a day after she got the job I got hit in "an accident and I lost my job." But it's these kind of perceptions that have to be changed one person at a time, which is what makes this very hard. Unless you actually are able to get the media to change sort of the messaging. And I think in the US which is, there is some very interesting studies on that question, right. If you were to think, would there be more women in STEM in poorer developing countries versus richer highly developed countries, where would you see more women in STEM? The answer is actually the women in poorer countries like Iran, Malaysia. The reason is because in an individualistic society like in the US where there's a lot of emphasis on materialistic but it's also about are you happy? The conversation has changed to, from parents telling children do what makes you happy, and then you're very prone to advertising, and advertising works when it's highly targeted and highly gendered. And so in the '60s there was no such thing as pink and blue, now there is pink and blue, right? And so now we have just made our entire society entirely susceptible to advertising, and girls are passive and compliant and boys are aggressive. And so then when you are looking at the board structures, there's no, it's very very hard to fix the problem right there, right? You have to go down deeper because you don't get leaders who are compliant, maybe secretaries are compliant. But you have to fix the message that teachers give girls, that parents give their baby girls when they're born. And so industry is just sort of in the spotlight right now, but the issue is not that of industry it's also that of society. >> Industry (mumbles) are supporting you guys is interesting that this industry seems to be chipping, and certainly Silicon Valley's a little bit different as you said, but in general it is a cultural parent thing. Any plans there with Technovation to have a parent track? (laughing) >> Yes totally, I mean I think right now 10% of parents actually volunteer to be mentors, kind of like say Girl Scout troop leaders and so we are trying to figure out okay what is a way to involve parents and to make them part of the discussion. >> Well we'll keep the conversations going with Technovation you guys do incredible work. I'll just end the segment here by just telling a little bit about what you're working on right now? What are your goals? What are you passionate about? What are some of the things you'd like to do in the next half of the year, next year? What are some of the things going, Tara, you start. >> I think for us is to go deeper, so we are just launching a partnership with MIT to increase sort of the rigor of the curriculum, the rigor of the training and also provide more personalized learning and so this is the power of technology so we don't want to have girls drop out of the program because it's a hard program. So really trying to bring the best from industry to support that. >> Right and so you know my goal is to get Technovation to all the countries in the world, but keeping in mind we're making sure that it's delivered in a really good way and so girls complete the program et cetera, and the model that I hope to replicate in many other countries is the model that we're trying within Canada. So the new Canadian government is very interested in making sure that all of its citizens are you know, innovative, ready for the technology change that's coming there, and they launched a new fund called CanCode and so we have been part of that application process and we hope to have Technovation in almost every city in Canada, across Canada, and to really get this going and we, right now Canada is, everybody's like, you know, favorite country. And we hope that if we can do this in Canada, then other countries will follow and so that this program will get to as many girls as it can. >> Well you know how I feel. I feel computer science training in general should be standard in curriculums, because of all the conversation around automation. Automation is the fear is that jobs will go away. The data we have from our research over at Wikibon shows that the billions being automated away is non-differentiated labor. >> Right. >> Which implies that a working knowledge of those machines will shift to the value side. So you know I'm on the pro side of AI and automation personally. Especially I think it's great for-- >> But there's an education side too. >> There's the education side and I think this is a real fun area. You guys are at the cutting edge of it, both doing great work. I appreciate you taking the time and we'll have you back in for an update. Tara, Inar thanks so much. This is theCUBE Conversation here in Palo Alto I'm John Furrier thanks for watching. (upbeat happy music)

>> From Phoenix, Arizona, theCUBE. At Catalyst Conference. Here's your host, Jeff Frick. >> Hey, welcome back everybody, Jeff Frick here with theCUBE. We are on the ground in Phoenix, Arizona at the Girls in Tech Catalyst Conference. A great little conference, about 400 people, it's going to be 600 next year. I think (inaudible), it's her fourth year. Rather than coming down and seeing what's going on, it seems to be a hot bed of of Women in Tech issues here in Phoenix. We were here two years ago for our first Grace Hopper conference so we're excited to come down and get a feel. And our next guest, Laura Williams, welcome. >> Thank you. >> So you are, as we said off camera, you're the lone government representative. You're the eDiplomacy Officer at the US Department of State. >> Right. >> So, first off, what is eDdiplomacy? >> eDiplomacy was founded by Secretary of State, Colin Powell. I actually started on the same day as he did at the State Department. We took different cars to work that day. But, I was a new hire when he was coming on at Secretary of State and he very quickly identified that State Department needed a tech upgrade. But he also combined that with a culture upgrade. He said, you know, "It's not just about needing new technology but it's needing new technology that allows us to collaborate." And he, sort of, blew peoples' minds when he said, "You know it's not about need to know anymore it's about need to share." State Department, still is a very bureaucratic, sort of, hierarchical culture. So, this initially didn't rest so well. People said there's no way, you know, the first thing that eDiplomacy did to bring in a Wiki into the internal part of the State Department's network. And I said, "Well, that will never work. We're a clearance culture and all this stuff." We have 22,000 Diplopedia articles, you know, running now. So, it did work. We brought blogs into the Department in order to tell stories across bureaucratic and geographical divides. I mean, if you think of the State Department, we're working in 190 countries and we have 275 offices spread throughout those countries. So, we needed collaboration we needed technology like this. >> So that's really interesting coming from Colin Powell you know, Head of the the Joint Chiefs, Chiefs, right? >> Yep. >> Just got off of war, going into the State Department. Which, still today there's this issues on, you know, Hillary's emails and this and that. It is a culture of need to know. So how did the barrier break down. >> Yeah. >> Did we have, like, the security overlay on the Wiki. >> Yeah. >> Did everything kind of happen, you know, outside or at some kind of great level in terms of clearance. >> Yeah. >> So it could, kind of, spread. That's really-- >> Yeah. >> --an interesting story. >> Two things: first of all when Colin Powell came to the State Department, most people didn't even have their Internet on their desktop. >> This probably-- >> This is in 2001. >> --probably a security-- >> Yeah. >> --was it a security thing or just-- >> --well, that's what everybody said. >> --old computers? >> That's what everybody said, right? >> Everybody said, "we can't do that, it's not secure." Well, Colin Powell- right, the guy who knows all about security, also happened to be on the board of AOL, right? And so, he knew technology and he knew that you could make it secure. It's not like the Department of Defense didn't have access to the Internet. He said, "Yeah, you got to make it secure. So we're talking about hardening the department's internal network and adding access to it, but of course, adding a layer of security on top of it." So, he, it took that kind of leadership, that personality to come in and say, "Oh yes, we will do this. And you all need to figure out how to do it But we will do it." >> But that's nothing compared to the cultural change though, right?-- >> The cultural change is the hardest. >> --to get people to publish. >> Right. >> So was there a couple of people who were just wildly successful. I mean how, again,-- >> Yeah. Yeah. >> --it's a complete mindshift. >> Yeah. I think that we haven't been totally successful, even all these years later, 15 years later there are definitely people that do not contribute to Diplopedia. There are people that definitely believe that information is power and they would rather share less than more. But, if you look at the world around you today and State Department does a lot of that, right? >> Right, right. >> It's out job to interact with people. Even that business of diplomacy has changed. It is no longer the Secretary of State meeting with the Foreign Minister of another country- Well, of course that happens and treaties are made but all of us now are expected to preform diplomacy. It's people to people diplomacy, not just envoy to envoy. And how do we do that, how do we do that on a massive scale? Technology. Of course, technology is a big part of that. >> Well, how do you do all the people that you're not interacting with at work? I mean-- >> Right. >> --that's what we see over and over again as the consumerization of IT, right, >> Yeah. >> and the expected behavior of things-- >> Yeah. >> --that work to behave like they are when I'm not work-- >> Yeah. >> I wonder if some of the -- >> Yeah. >> --younger people have come in-- >> Yeah. >> --to the government, like what, of course, you, why, why do we have these things? >> Right. It's an awesome source of friction (laughing) Can I say that, I mean, it is definitely a friction, like every other CIO of an organization as large as the State Department's. There is a constant worry about security. A constant worry about being able to manage a diverse tool set. But, if you don't provide the technology that your organization needs, you're going to create even bigger security problems. You're going to have a shadow IT. >> Right. Right. >> People are going to start using their person Gmail accounts instead of their State.gov accounts so we need to find ways to bring collaborative technology and technology that we use everyday in our personal lives, inside the safety of our network so that people have the kind of tools they need to do their jobs. >> That's great. We interviewed, Michelle K. Lee, who is the Under Secretary of Commerce at the USPTO Office. She came from Google, so again, another one of these kind of moves from the tech world into the government. But let's shift gears a little bit. Why are you here? What were you talking about here at this conference? >> Right, so, first of all, I've learned so much from being at this conference. You know, I was a little bit unsure when Adriana, the CEO of Girls in Tech, you know, invited me to talk as you mentioned, at the outset, I'm the only govie here. >> (laughing) The govie. >> So, I though, like, how is my story going to really resonate with the women that are present. And I spoke today, yesterday, story after story, presenter after presenter, I felt more and more confident I said, "Oh my goodness, the challenges are the same in private sector. They're the same if you're at a startup or at a big fancy company, like Intel or IBM. A lot of the stories are the same if you're in government so I'm just going to be authentic and tell my story." So, we did two things, we talked about, you know, IT innovation in government at the Federal level and how President Obama has invited, you know, West Coast high speed, low drag people to come help us fix our IT systems. But then I talked about my story. I had a degree in international ielations but moved out of that field in the mid 90s when it seemed everybody was doing something with tech. You know, it was an uncomfortable move at first because, you know, I was really wedded to whoa, I've studied international relations, I should be in this business. But I had one of those post-collegiate bubble bursting experiences where, you know, I was working at USAID and I thought, "I don't know this theory that I learned in school doesn't seem to be playing out in the field." And I shared an office with the IT guy, right? Uh, he was so annoying. You know. (laughing) But uh-- >> Funny how things work out, right? >> Right. So, a few months later he called me up. He said, "Hey, you still thinking about a career change, right?" Three years out of college, we have careers, right? So, I said," Yeah." And he said, "I'm in a different embassy every month. We're unplugging the old computer system, putting a new one in and we need you." And I said, "I don't know anything about tech." And he said, "But you know about the business. You've studied international relations. You are a people person. We need someone who can relate to people, who can sit in a meeting with the Ambassador and explain to him what the importance of tech rollout and explain it in plain language. Not in dorky, tech talk. And then we'll teach you the dorky, techy talk after-hours." I ended up really liking it. I liked that if there was a problem, I could fix it. And that has led to a career in the State Department where I'm certainly in between the org chart. The hardcore zero and one techies, they don't consider me a techie. The international relations majors that are doing the business of diplomacy, they're like, "You're not one of us either." But, I've made a sweet spot out of being in between orgs, org chart and it's really worked out for me. >> It's such a great story on so many levels. You are still in international relations-- >> Yes, very much so. >> --Except you work for the State Department. >> Yeah. >> It doesn't get much more international relations than that. >> Yeah. >> But you found your own niche. >> Yeah. >> And, I think a very important lesson for people considering a career in tech. You don't necessarily have to be a hardcore techie. >> Right. >> You don't have to know coding to get a job-- >> Yeah. >> --and get paid to play in this really fun and exciting and rapidly moving world. >> Yeah, that's true. There have been a lot of stories here over the past couple of days about that. There's a lot of people in that room who don't have a degree in engineering or computer science and in fact, I got to a place in my career where I stopped being shy about being that person who spoke both tech and International Relations and said, you know, in the State Department, you change your assignment every couple of years so you're constantly, sort of, lobbying or bidding for a new job. And I went to apply for a job in the operations center. That's the 24/7 nerve center of the State Department where we alert and brief the Secretary of State and other officials on events around the world. And, the guy interviewing me, who would later become my boss said, "You know, you're not a traditional candidate for this job." But, by this point in my career I said, "That's right. And that is exactly why I'm the best person for this job. Because I have this blend of skills that's going to take this place to the next level." So- >> And you got the job. >> I got the job and we changed the way, you know, the department receives, you know, alerts and briefs about events that are happening all around the world. >> Awesome. >> Yeah. >> Well congratulations. >> Thanks. >> Great story and really great inspiration for people looking for a great story. >> Yeah. Thank you. >> So I appreciate you taking a few minutes out of your time, representing the government, representing the State Department here at the conference and thanks for stopping by theCUBE. >> Thanks so much. >> Absolutely. >> Thanks for having me. >> All right, Laura Williams, I'm Jeff Frick. You're watching the CUBE. We're at the Girls in Tech Catalyst Conference. Thanks for watching.